id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-198	Kurnia, Sherah; Belts, John M.; Johnston, Robert B.	Understanding the Diffusion of Efficient Consumer Response: an Australian survey study	2002	10	.pdf	application/pdf	5485	248	43	The Top Six Barriers to ECR Implementation Ranked by the Importance The similarities in the responses indicate that both groups experience 'Conflicting priorities for resources', 'Shortage of personnel with necessary skills', and 'Inflexible Information Systems' as three of the major barriers to ECR implementation. An initial inquiry letter describing the project and seeking participation was sent out to the senior executive of all organisations listed in the Grocery Industry Marketing Guide 1998 (Retail World 1998) to identify companies interested in ECR studies.	cache/ajis02-198.pdf	txt/ajis02-198.txt