id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-2469	Nayal, Preeti; Pandey, Neeraj	Digital Coupon Redemption: Conceptualization, Scale Development and Validation	2020	23	.pdf	application/pdf	9259	509	52	The extant literature on digital coupons does not offer an empirically tested scale to measure or evaluate digital coupon redemption. Australasian Journal of Information Systems Nayal & Pandey 2020, Vol 24, Research Article Digital Coupon Redemption 10 Constructs Items Factor Loading Cronbach Alpha Intention to Redeem Digital Coupons I will probably redeem the digital coupons 0.914 0.806 I am certain to redeem the digital coupons 0.793 I will use a digital coupon if I find something I like 0.761 I like to redeem the digital coupons 0.732 I would consider searching for digital coupons in the near future 0.503 Perceived Coupon Value When purchasing a product, I always try to maximize the quality I get for the money I spend 0.892 0.677 When I buy products, I like to be sure that I am getting my money's worthy 0.872 Getting digital coupon for combo offers gives me value for money 0.619 Coupon Proneness Digital Coupons have caused me to buy products I normally would not buy 0.894 0.746 I have favourite brands, but most of the time I buy the brand I have a coupon for 0.758 I am more likely to buy brands for which I have a digital coupon 0.755 I enjoy using digital coupons, regardless of the amount I save by doing so 0.5 Intention to Search I search various sites whenever I want to use digital coupons for a movie 0.867 0.726 I find searching coupons on various sites is the best option to get the coupons 0.747 Searching for the coupons is the good option as you do not need to register with your personal details 0.736 Attitude towards Coupon	cache/ajis02-2469.pdf	txt/ajis02-2469.txt