id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-2987	none	The dark and light sides of engagement: an analysis of user-generated content in wildlife trade online communities.	2021	35	.pdf	application/pdf	15742	737	49	Finally, we provide actionable recommendations for conservation marketers and IS managers using social media posts for behaviour change initiatives, such as effective post length, content types and monitoring strategies. While Leximancer does have the capacity to conduct sentiment analysis, this was not possible to complete in our case due to the nature of the unique sentence structure used in social media posts (Leximancer, 2017).	cache/ajis02-2987.pdf	txt/ajis02-2987.txt