id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-3203	Behl, Abhishek; Pereira, Vijay	What’s behind a scratch card? Designing a mobile application using gamification to study customer loyalty: An experimental approach	2021	24	.pdf	application/pdf	12808	747	52	Recent studies confirm that reward types (self-oriented v/s altruistic) also impact the apps' loyalty. First, instead of using reward types as direct and indirect, the operational definition of indirect rewards (which are third party awards) needs to be defined clearly.	cache/ajis02-3203.pdf	txt/ajis02-3203.txt