id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-327	Burton, Andrew; Mooney, John	The Evolution of Electronic Marketplaces: an exploratory study of internet-based electronic within the American Independent Insurance Agency system	1998	25	.pdf	application/pdf	15363	515	25	33 AJIS SPECIAL EDITION - ELECTRONIC COMMERCE November 1998 Non-Contractible Investments The concept that organisations and individuals may limit the total number of suppliers considered in order to maximise non-contractible investments, such as quality, responsiveness, trust, information sharing and innovation (Bakos and Brynjolfsson 1993), was found to be relevant for Internet insurance transactions. Additionally, agents were seen as preferred partners in Internet facilitated insurance commerce, but it became clear that if consumer demand for direct interaction with companies increases or the benefits of direct interaction change, agents will not be able to block carriers from interacting with consumers on the Internet.	cache/ajis02-327.pdf	txt/ajis02-327.txt