id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-332	Loebbecke, Claudia	Content Provision on the Web: an economic challenge for TV stations	1998	10	.pdf	application/pdf	5646	334	53	Concerning TV online services, the approach integrates 'supportive1 versus 'stand-alone' online services (Alpar 1996) and the focus on the 'unit covered' (Schroeter, Ewald 1996), e.g., station, channel, and program differentiates four main kinds of TV online service (Loebbecke, Powell, Trilling 1998): (1) Program-specific online services concern particular TV programs and may be further classified according to their interactiveness. As a basis for further detailed investigation and comparison of TV online services Loebbecke and Powell (1997) suggest an 'Online Success per Program Typology' (OSPT) integrating (1) different kinds of programs, (2) success factors and (3) different kinds of TV online services (see Figure 3).	cache/ajis02-332.pdf	txt/ajis02-332.txt