id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-3635	Shankar, Amit; Jebarajakirthy, Charles ; Kumari, Pooja	Editorial for the Special Section on Research on consumer evaluation of mobile applications: Does interactivity matter?	2021	4	.pdf	application/pdf	1474	75	27	Australasian Journal of Information Systems Shankar, Jebarajakirthy & Kumari 2021, Vol 25, Research on consumer evaluation Special Section Editorial of mobile applications 2 This special section explores how marketers can enhance the consumer-brand relationship quality by enhancing mobile application interactivity (Shankar and Yadav, 2020). Hence, the special section pursues the following objectives: It aims to • explore different theoretical models to investigate feature-oriented interactivity and perception-oriented interactivity elements of mobile applications • examine the impact of mobile application interactivity on consumer service evaluation • challenge the existing frameworks of mobile application interactivity • examine the impact of technology frustration and consumer passion on consumer experience, and finally, •	cache/ajis02-3635.pdf	txt/ajis02-3635.txt