id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-74	Chin, Carolyn; Swatman, Paula; Swatman, Paula	The Virtual Shopping Experience: using virtual presence to motivate online shopping	2005	15	.pdf	application/pdf	6730	282	44	Virtual reality or virtual product experience allows the consumer to interact with online products and experience a much wider range of those products’ features (Jiang & Benbasat, 2002; Ryan, 2001). The following dot-points briefly describe two examples of online virtual presence: a spectacular failure, and a less well-known software solution being used by a number of fashion etailers to enhance the buying experience for their customers with considerable success: • Boo.com – presented itself as a cool online fashion retailer which understood the needs of its young customers and could offer them not only the world’s largest online catalogue of fashion images (fully rotational and impressively VR-enhanced), but also the ability to “try”	cache/ajis02-74.pdf	txt/ajis02-74.txt