id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-866	Atapattu, Maura; Sedera, Darshana	Agility in consumer retail: Sense-Response Alignment through the eyes of customers	2014	22	.pdf	application/pdf	11193	508	44	Alignment as Matching Matching refers to the theoretical match between two related variables wherein the basic tenet is that the stronger the match between customer sensing capability and customer responding capability, the greater the effect of customer agility on an appropriate criterion variable (Overby et al. 2006; Roberts and Grover 2012a). Sensing customer agility includes scanning, learning and interpreting shifting customer requirements and customer-based opportunities (Rapp et al. 2010; Roberts and Grover 2012a; Teece 2007a), where responsiveness is related to the execution of customer-focused competitive actions through an assembly of a firm’s existing processes or services (Jayachandran et al. 2004; Roberts and Grover 2012b; Teece 2007a).	cache/ajis02-866.pdf	txt/ajis02-866.txt