id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-88	Tate, Mary; Hope, Beverley; Coker, Brent	The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer	2005	17	.pdf	application/pdf	7917	385	48	SF 7: Active Scanning To carry out market sensing, market-driven multi-channel organisations require the traditional e-commerce skills of customer management, including use of technology to manage customer relationships, process customer information, and offer enhanced customer service. For information management, we found that Buywell were able to capture information about most face-to-face customer contacts, which provided a particularly rich picture of customer multi-channel behaviour.	cache/ajis02-88.pdf	txt/ajis02-88.txt