id	sid	tid	token	lemma	pos
ajis02-1971	1	1	paper	paper	NOUN
ajis02-1971	1	2	title	title	NOUN
ajis02-1971	1	3	(	(	PUNCT
ajis02-1971	1	4	paper	paper	NOUN
ajis02-1971	1	5	title	title	NOUN
ajis02-1971	1	6	style	style	NOUN
ajis02-1971	1	7	)	)	PUNCT
ajis02-1971	1	8	australasian	australasian	ADJ
ajis02-1971	1	9	journal	journal	NOUN
ajis02-1971	1	10	of	of	ADP
ajis02-1971	1	11	information	information	PROPN
ajis02-1971	1	12	systems	systems	PROPN
ajis02-1971	1	13	truong	truong	PROPN
ajis02-1971	1	14	,	,	PUNCT
ajis02-1971	1	15	nkhoma	nkhoma	PROPN
ajis02-1971	1	16	&	&	CCONJ
ajis02-1971	1	17	pansuwong	pansuwong	ADJ
ajis02-1971	1	18	2019	2019	NUM
ajis02-1971	1	19	,	,	PUNCT
ajis02-1971	1	20	vol	vol	NOUN
ajis02-1971	1	21	23	23	NUM
ajis02-1971	1	22	,	,	PUNCT
ajis02-1971	1	23	research	research	NOUN
ajis02-1971	1	24	article	article	NOUN
ajis02-1971	1	25	integrated	integrate	VERB
ajis02-1971	1	26	effectiveness	effectiveness	NOUN
ajis02-1971	1	27	framework	framework	NOUN
ajis02-1971	1	28	for	for	ADP
ajis02-1971	1	29	in	in	ADP
ajis02-1971	1	30	-	-	PUNCT
ajis02-1971	1	31	app	app	NOUN
ajis02-1971	1	32	advertising	advertising	NOUN
ajis02-1971	1	33	1	1	NUM
ajis02-1971	1	34	an	an	DET
ajis02-1971	1	35	integrated	integrate	VERB
ajis02-1971	1	36	effectiveness	effectiveness	NOUN
ajis02-1971	1	37	framework	framework	NOUN
ajis02-1971	1	38	of	of	ADP
ajis02-1971	1	39	mobile	mobile	ADJ
ajis02-1971	1	40	in	in	ADP
ajis02-1971	1	41	-	-	PUNCT
ajis02-1971	1	42	app	app	NOUN
ajis02-1971	1	43	advertising	advertising	NOUN
ajis02-1971	1	44	vinh	vinh	PROPN
ajis02-1971	1	45	truong	truong	PROPN
ajis02-1971	1	46	rmit	rmit	PROPN
ajis02-1971	1	47	university	university	PROPN
ajis02-1971	1	48	vietnam	vietnam	PROPN
ajis02-1971	1	49	s3694806@rmit.edu.vn	s3694806@rmit.edu.vn	PROPN
ajis02-1971	1	50	mathews	mathews	PROPN
ajis02-1971	1	51	nkhoma	nkhoma	PROPN
ajis02-1971	1	52	rmit	rmit	PROPN
ajis02-1971	1	53	university	university	PROPN
ajis02-1971	1	54	vietnam	vietnam	PROPN
ajis02-1971	1	55	wanniwat	wanniwat	VERB
ajis02-1971	1	56	pansuwong	pansuwong	PROPN
ajis02-1971	1	57	rmit	rmit	PROPN
ajis02-1971	1	58	university	university	PROPN
ajis02-1971	1	59	vietnam	vietnam	PROPN
ajis02-1971	1	60	abstract	abstract	ADJ
ajis02-1971	1	61	advertising	advertising	NOUN
ajis02-1971	1	62	in	in	ADP
ajis02-1971	1	63	mobile	mobile	ADJ
ajis02-1971	1	64	apps	app	NOUN
ajis02-1971	1	65	has	have	AUX
ajis02-1971	1	66	recently	recently	ADV
ajis02-1971	1	67	become	become	VERB
ajis02-1971	1	68	one	one	NUM
ajis02-1971	1	69	of	of	ADP
ajis02-1971	1	70	the	the	DET
ajis02-1971	1	71	most	most	ADV
ajis02-1971	1	72	popular	popular	ADJ
ajis02-1971	1	73	advertising	advertising	NOUN
ajis02-1971	1	74	channels	channel	NOUN
ajis02-1971	1	75	for	for	ADP
ajis02-1971	1	76	businesses	business	NOUN
ajis02-1971	1	77	when	when	SCONJ
ajis02-1971	1	78	its	its	PRON
ajis02-1971	1	79	annual	annual	ADJ
ajis02-1971	1	80	revenue	revenue	NOUN
ajis02-1971	1	81	has	have	AUX
ajis02-1971	1	82	rapidly	rapidly	ADV
ajis02-1971	1	83	increased	increase	VERB
ajis02-1971	1	84	year	year	NOUN
ajis02-1971	1	85	over	over	ADP
ajis02-1971	1	86	year	year	NOUN
ajis02-1971	1	87	.	.	PUNCT
ajis02-1971	2	1	on	on	ADP
ajis02-1971	2	2	this	this	DET
ajis02-1971	2	3	kind	kind	NOUN
ajis02-1971	2	4	of	of	ADP
ajis02-1971	2	5	advertising	advertising	NOUN
ajis02-1971	2	6	,	,	PUNCT
ajis02-1971	2	7	the	the	DET
ajis02-1971	2	8	app	app	NOUN
ajis02-1971	2	9	publishers	publisher	NOUN
ajis02-1971	2	10	do	do	AUX
ajis02-1971	2	11	not	not	PART
ajis02-1971	2	12	only	only	ADV
ajis02-1971	2	13	play	play	VERB
ajis02-1971	2	14	a	a	DET
ajis02-1971	2	15	critical	critical	ADJ
ajis02-1971	2	16	role	role	NOUN
ajis02-1971	2	17	in	in	ADP
ajis02-1971	2	18	the	the	DET
ajis02-1971	2	19	ad	ad	NOUN
ajis02-1971	2	20	serving	serve	VERB
ajis02-1971	2	21	process	process	NOUN
ajis02-1971	2	22	but	but	CCONJ
ajis02-1971	2	23	also	also	ADV
ajis02-1971	2	24	receive	receive	VERB
ajis02-1971	2	25	a	a	DET
ajis02-1971	2	26	significant	significant	ADJ
ajis02-1971	2	27	portion	portion	NOUN
ajis02-1971	2	28	of	of	ADP
ajis02-1971	2	29	the	the	DET
ajis02-1971	2	30	advertising	advertising	NOUN
ajis02-1971	2	31	revenue	revenue	NOUN
ajis02-1971	2	32	.	.	PUNCT
ajis02-1971	3	1	their	their	PRON
ajis02-1971	3	2	goal	goal	NOUN
ajis02-1971	3	3	of	of	ADP
ajis02-1971	3	4	maximizing	maximize	VERB
ajis02-1971	3	5	the	the	DET
ajis02-1971	3	6	revenue	revenue	NOUN
ajis02-1971	3	7	sometimes	sometimes	ADV
ajis02-1971	3	8	contradict	contradict	VERB
ajis02-1971	3	9	with	with	ADP
ajis02-1971	3	10	those	those	PRON
ajis02-1971	3	11	of	of	ADP
ajis02-1971	3	12	the	the	DET
ajis02-1971	3	13	advertisers	advertiser	NOUN
ajis02-1971	3	14	.	.	PUNCT
ajis02-1971	4	1	this	this	DET
ajis02-1971	4	2	research	research	NOUN
ajis02-1971	4	3	conceptualises	conceptualise	VERB
ajis02-1971	4	4	the	the	DET
ajis02-1971	4	5	role	role	NOUN
ajis02-1971	4	6	of	of	ADP
ajis02-1971	4	7	publishers	publisher	NOUN
ajis02-1971	4	8	and	and	CCONJ
ajis02-1971	4	9	proposes	propose	VERB
ajis02-1971	4	10	an	an	DET
ajis02-1971	4	11	integrated	integrate	VERB
ajis02-1971	4	12	effectiveness	effectiveness	NOUN
ajis02-1971	4	13	framework	framework	NOUN
ajis02-1971	4	14	to	to	PART
ajis02-1971	4	15	further	far	ADV
ajis02-1971	4	16	improve	improve	VERB
ajis02-1971	4	17	the	the	DET
ajis02-1971	4	18	effectiveness	effectiveness	NOUN
ajis02-1971	4	19	of	of	ADP
ajis02-1971	4	20	mobile	mobile	ADJ
ajis02-1971	4	21	in	in	ADP
ajis02-1971	4	22	-	-	PUNCT
ajis02-1971	4	23	app	app	NOUN
ajis02-1971	4	24	advertising	advertising	NOUN
ajis02-1971	4	25	not	not	PART
ajis02-1971	4	26	for	for	ADP
ajis02-1971	4	27	one	one	NUM
ajis02-1971	4	28	but	but	CCONJ
ajis02-1971	4	29	all	all	DET
ajis02-1971	4	30	participants	participant	NOUN
ajis02-1971	4	31	involved	involve	VERB
ajis02-1971	4	32	.	.	PUNCT
ajis02-1971	5	1	in	in	ADP
ajis02-1971	5	2	specific	specific	ADJ
ajis02-1971	5	3	,	,	PUNCT
ajis02-1971	5	4	this	this	DET
ajis02-1971	5	5	research	research	NOUN
ajis02-1971	5	6	explores	explore	VERB
ajis02-1971	5	7	the	the	DET
ajis02-1971	5	8	factors	factor	NOUN
ajis02-1971	5	9	being	be	AUX
ajis02-1971	5	10	controlled	control	VERB
ajis02-1971	5	11	by	by	ADP
ajis02-1971	5	12	publishers	publisher	NOUN
ajis02-1971	5	13	and	and	CCONJ
ajis02-1971	5	14	evaluates	evaluate	VERB
ajis02-1971	5	15	their	their	PRON
ajis02-1971	5	16	impact	impact	NOUN
ajis02-1971	5	17	on	on	ADP
ajis02-1971	5	18	the	the	DET
ajis02-1971	5	19	common	common	ADJ
ajis02-1971	5	20	outcome	outcome	NOUN
ajis02-1971	5	21	metric	metric	NOUN
ajis02-1971	5	22	of	of	ADP
ajis02-1971	5	23	mobile	mobile	ADJ
ajis02-1971	5	24	in	in	ADP
ajis02-1971	5	25	-	-	PUNCT
ajis02-1971	5	26	app	app	NOUN
ajis02-1971	5	27	advertising	advertising	NOUN
ajis02-1971	5	28	.	.	PUNCT
ajis02-1971	6	1	an	an	DET
ajis02-1971	6	2	application	application	NOUN
ajis02-1971	6	3	of	of	ADP
ajis02-1971	6	4	the	the	DET
ajis02-1971	6	5	proposed	propose	VERB
ajis02-1971	6	6	effectiveness	effectiveness	NOUN
ajis02-1971	6	7	framework	framework	NOUN
ajis02-1971	6	8	might	might	AUX
ajis02-1971	6	9	help	help	VERB
ajis02-1971	6	10	to	to	PART
ajis02-1971	6	11	increase	increase	VERB
ajis02-1971	6	12	the	the	DET
ajis02-1971	6	13	global	global	ADJ
ajis02-1971	6	14	mobile	mobile	NOUN
ajis02-1971	6	15	in	in	ADP
ajis02-1971	6	16	-	-	PUNCT
ajis02-1971	6	17	app	app	NOUN
ajis02-1971	6	18	advertising	advertising	NOUN
ajis02-1971	6	19	revenue	revenue	NOUN
ajis02-1971	6	20	significantly	significantly	ADV
ajis02-1971	6	21	higher	high	ADJ
ajis02-1971	6	22	by	by	ADP
ajis02-1971	6	23	balancing	balance	VERB
ajis02-1971	6	24	the	the	DET
ajis02-1971	6	25	benefits	benefit	NOUN
ajis02-1971	6	26	of	of	ADP
ajis02-1971	6	27	all	all	DET
ajis02-1971	6	28	participants	participant	NOUN
ajis02-1971	6	29	.	.	PUNCT
ajis02-1971	7	1	keywords	keyword	NOUN
ajis02-1971	7	2	:	:	PUNCT
ajis02-1971	7	3	mobile	mobile	ADJ
ajis02-1971	7	4	advertising	advertising	NOUN
ajis02-1971	7	5	;	;	PUNCT
ajis02-1971	7	6	mobile	mobile	ADJ
ajis02-1971	7	7	apps	app	NOUN
ajis02-1971	7	8	;	;	PUNCT
ajis02-1971	7	9	effectiveness	effectiveness	NOUN
ajis02-1971	7	10	1	1	NUM
ajis02-1971	7	11	introduction	introduction	NOUN
ajis02-1971	7	12	mobile	mobile	ADJ
ajis02-1971	7	13	display	display	NOUN
ajis02-1971	7	14	advertising	advertising	NOUN
ajis02-1971	7	15	communicates	communicate	VERB
ajis02-1971	7	16	with	with	ADP
ajis02-1971	7	17	its	its	PRON
ajis02-1971	7	18	audiences	audience	NOUN
ajis02-1971	7	19	via	via	ADP
ajis02-1971	7	20	a	a	DET
ajis02-1971	7	21	mobile	mobile	ADJ
ajis02-1971	7	22	device	device	NOUN
ajis02-1971	7	23	in	in	ADP
ajis02-1971	7	24	the	the	DET
ajis02-1971	7	25	forms	form	NOUN
ajis02-1971	7	26	of	of	ADP
ajis02-1971	7	27	mobile	mobile	ADJ
ajis02-1971	7	28	web	web	NOUN
ajis02-1971	7	29	display	display	NOUN
ajis02-1971	7	30	,	,	PUNCT
ajis02-1971	7	31	in	in	ADP
ajis02-1971	7	32	-	-	PUNCT
ajis02-1971	7	33	app	app	NOUN
ajis02-1971	7	34	display	display	NOUN
ajis02-1971	7	35	,	,	PUNCT
ajis02-1971	7	36	and	and	CCONJ
ajis02-1971	7	37	search	search	NOUN
ajis02-1971	7	38	(	(	PUNCT
ajis02-1971	7	39	haghirian	haghirian	PROPN
ajis02-1971	7	40	&	&	CCONJ
ajis02-1971	7	41	inoue	inoue	PROPN
ajis02-1971	7	42	2007	2007	NUM
ajis02-1971	7	43	)	)	PUNCT
ajis02-1971	7	44	.	.	PUNCT
ajis02-1971	8	1	it	it	PRON
ajis02-1971	8	2	is	be	AUX
ajis02-1971	8	3	predicted	predict	VERB
ajis02-1971	8	4	that	that	SCONJ
ajis02-1971	8	5	the	the	DET
ajis02-1971	8	6	revenue	revenue	NOUN
ajis02-1971	8	7	of	of	ADP
ajis02-1971	8	8	these	these	DET
ajis02-1971	8	9	types	type	NOUN
ajis02-1971	8	10	will	will	AUX
ajis02-1971	8	11	continue	continue	VERB
ajis02-1971	8	12	to	to	PART
ajis02-1971	8	13	grow	grow	VERB
ajis02-1971	8	14	in	in	ADP
ajis02-1971	8	15	the	the	DET
ajis02-1971	8	16	future	future	NOUN
ajis02-1971	8	17	,	,	PUNCT
ajis02-1971	8	18	especially	especially	ADV
ajis02-1971	8	19	the	the	DET
ajis02-1971	8	20	in	in	ADP
ajis02-1971	8	21	-	-	PUNCT
ajis02-1971	8	22	app	app	NOUN
ajis02-1971	8	23	display	display	NOUN
ajis02-1971	8	24	one	one	NUM
ajis02-1971	8	25	.	.	PUNCT
ajis02-1971	9	1	according	accord	VERB
ajis02-1971	9	2	to	to	ADP
ajis02-1971	9	3	emarketer	emarketer	NOUN
ajis02-1971	9	4	(	(	PUNCT
ajis02-1971	9	5	2015	2015	NUM
ajis02-1971	9	6	)	)	PUNCT
ajis02-1971	9	7	,	,	PUNCT
ajis02-1971	9	8	the	the	DET
ajis02-1971	9	9	global	global	ADJ
ajis02-1971	9	10	spending	spending	NOUN
ajis02-1971	9	11	on	on	ADP
ajis02-1971	9	12	mobile	mobile	ADJ
ajis02-1971	9	13	in	in	ADP
ajis02-1971	9	14	-	-	PUNCT
ajis02-1971	9	15	app	app	NOUN
ajis02-1971	9	16	advertising	advertising	NOUN
ajis02-1971	9	17	was	be	AUX
ajis02-1971	9	18	almost	almost	ADV
ajis02-1971	9	19	30	30	NUM
ajis02-1971	9	20	billion	billion	NUM
ajis02-1971	9	21	usd	usd	NOUN
ajis02-1971	9	22	,	,	PUNCT
ajis02-1971	9	23	three	three	NUM
ajis02-1971	9	24	times	time	NOUN
ajis02-1971	9	25	that	that	PRON
ajis02-1971	9	26	of	of	ADP
ajis02-1971	9	27	mobile	mobile	ADJ
ajis02-1971	9	28	web	web	NOUN
ajis02-1971	9	29	advertising	advertising	NOUN
ajis02-1971	9	30	.	.	PUNCT
ajis02-1971	10	1	that	that	PRON
ajis02-1971	10	2	accordingly	accordingly	ADV
ajis02-1971	10	3	accounts	account	VERB
ajis02-1971	10	4	for	for	ADP
ajis02-1971	10	5	37	37	NUM
ajis02-1971	10	6	%	%	NOUN
ajis02-1971	10	7	of	of	ADP
ajis02-1971	10	8	the	the	DET
ajis02-1971	10	9	total	total	ADJ
ajis02-1971	10	10	online	online	ADJ
ajis02-1971	10	11	advertising	advertising	NOUN
ajis02-1971	10	12	spending	spending	NOUN
ajis02-1971	10	13	worldwide	worldwide	ADV
ajis02-1971	10	14	(	(	PUNCT
ajis02-1971	10	15	iab	iab	PROPN
ajis02-1971	10	16	2017	2017	NUM
ajis02-1971	10	17	)	)	PUNCT
ajis02-1971	10	18	.	.	PUNCT
ajis02-1971	11	1	apparently	apparently	ADV
ajis02-1971	11	2	,	,	PUNCT
ajis02-1971	11	3	mobile	mobile	ADJ
ajis02-1971	11	4	inapp	inapp	NOUN
ajis02-1971	11	5	advertising	advertising	NOUN
ajis02-1971	11	6	has	have	AUX
ajis02-1971	11	7	become	become	VERB
ajis02-1971	11	8	one	one	NUM
ajis02-1971	11	9	of	of	ADP
ajis02-1971	11	10	the	the	DET
ajis02-1971	11	11	most	most	ADV
ajis02-1971	11	12	effective	effective	ADJ
ajis02-1971	11	13	marketing	marketing	NOUN
ajis02-1971	11	14	channels	channel	NOUN
ajis02-1971	11	15	for	for	ADP
ajis02-1971	11	16	businesses	business	NOUN
ajis02-1971	11	17	.	.	PUNCT
ajis02-1971	12	1	in	in	ADP
ajis02-1971	12	2	the	the	DET
ajis02-1971	12	3	second	second	ADJ
ajis02-1971	12	4	decade	decade	NOUN
ajis02-1971	12	5	of	of	ADP
ajis02-1971	12	6	the	the	DET
ajis02-1971	12	7	millennium	millennium	NOUN
ajis02-1971	12	8	,	,	PUNCT
ajis02-1971	12	9	businesses	business	NOUN
ajis02-1971	12	10	are	be	AUX
ajis02-1971	12	11	creating	create	VERB
ajis02-1971	12	12	and	and	CCONJ
ajis02-1971	12	13	running	run	VERB
ajis02-1971	12	14	in	in	ADP
ajis02-1971	12	15	-	-	PUNCT
ajis02-1971	12	16	app	app	NOUN
ajis02-1971	12	17	advertising	advertising	NOUN
ajis02-1971	12	18	campaigns	campaign	NOUN
ajis02-1971	12	19	to	to	PART
ajis02-1971	12	20	improve	improve	VERB
ajis02-1971	12	21	advertising	advertising	NOUN
ajis02-1971	12	22	effectiveness	effectiveness	NOUN
ajis02-1971	12	23	in	in	ADP
ajis02-1971	12	24	terms	term	NOUN
ajis02-1971	12	25	of	of	ADP
ajis02-1971	12	26	brand	brand	NOUN
ajis02-1971	12	27	awareness	awareness	NOUN
ajis02-1971	12	28	,	,	PUNCT
ajis02-1971	12	29	customer	customer	NOUN
ajis02-1971	12	30	attitudes	attitude	NOUN
ajis02-1971	12	31	and	and	CCONJ
ajis02-1971	12	32	purchase	purchase	NOUN
ajis02-1971	12	33	intention	intention	NOUN
ajis02-1971	12	34	(	(	PUNCT
ajis02-1971	12	35	barwise	barwise	NOUN
ajis02-1971	12	36	&	&	CCONJ
ajis02-1971	12	37	strong	strong	ADJ
ajis02-1971	12	38	2002	2002	NUM
ajis02-1971	12	39	)	)	PUNCT
ajis02-1971	12	40	and	and	CCONJ
ajis02-1971	12	41	to	to	PART
ajis02-1971	12	42	increase	increase	VERB
ajis02-1971	12	43	online	online	ADJ
ajis02-1971	12	44	conversion	conversion	NOUN
ajis02-1971	12	45	,	,	PUNCT
ajis02-1971	12	46	customer	customer	NOUN
ajis02-1971	12	47	engagement	engagement	NOUN
ajis02-1971	12	48	and	and	CCONJ
ajis02-1971	12	49	advocacy	advocacy	NOUN
ajis02-1971	12	50	(	(	PUNCT
ajis02-1971	12	51	brakenhoff	brakenhoff	NOUN
ajis02-1971	12	52	&	&	CCONJ
ajis02-1971	12	53	spruit	spruit	PROPN
ajis02-1971	12	54	2017	2017	NUM
ajis02-1971	12	55	;	;	PUNCT
ajis02-1971	12	56	ghose	ghose	PROPN
ajis02-1971	12	57	&	&	CCONJ
ajis02-1971	12	58	todri	todri	PROPN
ajis02-1971	12	59	2015	2015	NUM
ajis02-1971	12	60	)	)	PUNCT
ajis02-1971	12	61	.	.	PUNCT
ajis02-1971	13	1	businesses	business	NOUN
ajis02-1971	13	2	can	can	AUX
ajis02-1971	13	3	either	either	CCONJ
ajis02-1971	13	4	run	run	VERB
ajis02-1971	13	5	their	their	PRON
ajis02-1971	13	6	advertising	advertising	NOUN
ajis02-1971	13	7	campaigns	campaign	NOUN
ajis02-1971	13	8	through	through	ADP
ajis02-1971	13	9	guaranteed	guarantee	VERB
ajis02-1971	13	10	contracts	contract	NOUN
ajis02-1971	13	11	or	or	CCONJ
ajis02-1971	13	12	more	more	ADJ
ajis02-1971	13	13	popularly	popularly	ADV
ajis02-1971	13	14	through	through	ADP
ajis02-1971	13	15	an	an	DET
ajis02-1971	13	16	unguaranteed	unguaranteed	ADJ
ajis02-1971	13	17	real	real	ADJ
ajis02-1971	13	18	-	-	PUNCT
ajis02-1971	13	19	time	time	NOUN
ajis02-1971	13	20	bidding	bidding	NOUN
ajis02-1971	13	21	process	process	NOUN
ajis02-1971	13	22	(	(	PUNCT
ajis02-1971	13	23	choi	choi	NOUN
ajis02-1971	13	24	et	et	PROPN
ajis02-1971	13	25	al	al	PROPN
ajis02-1971	13	26	.	.	PROPN
ajis02-1971	13	27	2017	2017	NUM
ajis02-1971	13	28	)	)	PUNCT
ajis02-1971	13	29	.	.	PUNCT
ajis02-1971	14	1	the	the	DET
ajis02-1971	14	2	real	real	ADJ
ajis02-1971	14	3	-	-	PUNCT
ajis02-1971	14	4	time	time	NOUN
ajis02-1971	14	5	bidding	bidding	NOUN
ajis02-1971	14	6	(	(	PUNCT
ajis02-1971	14	7	rtb	rtb	NOUN
ajis02-1971	14	8	)	)	PUNCT
ajis02-1971	14	9	process	process	NOUN
ajis02-1971	14	10	is	be	AUX
ajis02-1971	14	11	created	create	VERB
ajis02-1971	14	12	and	and	CCONJ
ajis02-1971	14	13	maintained	maintain	VERB
ajis02-1971	14	14	by	by	ADP
ajis02-1971	14	15	the	the	DET
ajis02-1971	14	16	interactive	interactive	ADJ
ajis02-1971	14	17	advertising	advertising	NOUN
ajis02-1971	14	18	bureau	bureau	NOUN
ajis02-1971	14	19	(	(	PUNCT
ajis02-1971	14	20	iab	iab	PROPN
ajis02-1971	14	21	)	)	PUNCT
ajis02-1971	14	22	,	,	PUNCT
ajis02-1971	14	23	who	who	PRON
ajis02-1971	14	24	defined	define	VERB
ajis02-1971	14	25	and	and	CCONJ
ajis02-1971	14	26	maintained	maintain	VERB
ajis02-1971	14	27	the	the	DET
ajis02-1971	14	28	specifications	specification	NOUN
ajis02-1971	14	29	for	for	ADP
ajis02-1971	14	30	this	this	DET
ajis02-1971	14	31	ad	ad	NOUN
ajis02-1971	14	32	serving	serve	VERB
ajis02-1971	14	33	process	process	NOUN
ajis02-1971	14	34	.	.	PUNCT
ajis02-1971	15	1	there	there	ADV
ajis02-1971	15	2	australasian	australasian	ADJ
ajis02-1971	15	3	journal	journal	NOUN
ajis02-1971	15	4	of	of	ADP
ajis02-1971	15	5	information	information	PROPN
ajis02-1971	15	6	systems	systems	PROPN
ajis02-1971	15	7	truong	truong	PROPN
ajis02-1971	15	8	,	,	PUNCT
ajis02-1971	15	9	nkhoma	nkhoma	PROPN
ajis02-1971	15	10	&	&	CCONJ
ajis02-1971	15	11	pansuwong	pansuwong	ADJ
ajis02-1971	15	12	2019	2019	NUM
ajis02-1971	15	13	,	,	PUNCT
ajis02-1971	15	14	vol	vol	NOUN
ajis02-1971	15	15	23	23	NUM
ajis02-1971	15	16	,	,	PUNCT
ajis02-1971	15	17	research	research	NOUN
ajis02-1971	15	18	article	article	NOUN
ajis02-1971	15	19	integrated	integrate	VERB
ajis02-1971	15	20	effectiveness	effectiveness	NOUN
ajis02-1971	15	21	framework	framework	NOUN
ajis02-1971	15	22	for	for	ADP
ajis02-1971	15	23	in	in	ADP
ajis02-1971	15	24	-	-	PUNCT
ajis02-1971	15	25	app	app	NOUN
ajis02-1971	15	26	advertising	advertising	NOUN
ajis02-1971	15	27	2	2	NUM
ajis02-1971	15	28	are	be	AUX
ajis02-1971	15	29	two	two	NUM
ajis02-1971	15	30	main	main	ADJ
ajis02-1971	15	31	parties	party	NOUN
ajis02-1971	15	32	that	that	PRON
ajis02-1971	15	33	are	be	AUX
ajis02-1971	15	34	involved	involve	VERB
ajis02-1971	15	35	in	in	ADP
ajis02-1971	15	36	an	an	DET
ajis02-1971	15	37	ad	ad	NOUN
ajis02-1971	15	38	serving	serve	VERB
ajis02-1971	15	39	process	process	NOUN
ajis02-1971	15	40	:	:	PUNCT
ajis02-1971	15	41	the	the	DET
ajis02-1971	15	42	advertiser	advertiser	NOUN
ajis02-1971	15	43	who	who	PRON
ajis02-1971	15	44	provides	provide	VERB
ajis02-1971	15	45	the	the	DET
ajis02-1971	15	46	ads	ad	NOUN
ajis02-1971	15	47	and	and	CCONJ
ajis02-1971	15	48	the	the	DET
ajis02-1971	15	49	publisher	publisher	NOUN
ajis02-1971	15	50	who	who	PRON
ajis02-1971	15	51	offers	offer	VERB
ajis02-1971	15	52	the	the	DET
ajis02-1971	15	53	ad	ad	NOUN
ajis02-1971	15	54	spaces	space	NOUN
ajis02-1971	15	55	in	in	ADP
ajis02-1971	15	56	their	their	PRON
ajis02-1971	15	57	mobile	mobile	ADJ
ajis02-1971	15	58	applications	application	NOUN
ajis02-1971	15	59	.	.	PUNCT
ajis02-1971	16	1	between	between	ADP
ajis02-1971	16	2	the	the	DET
ajis02-1971	16	3	advertiser	advertiser	NOUN
ajis02-1971	16	4	and	and	CCONJ
ajis02-1971	16	5	the	the	DET
ajis02-1971	16	6	publisher	publisher	NOUN
ajis02-1971	16	7	,	,	PUNCT
ajis02-1971	16	8	there	there	PRON
ajis02-1971	16	9	are	be	VERB
ajis02-1971	16	10	two	two	NUM
ajis02-1971	16	11	service	service	NOUN
ajis02-1971	16	12	parties	party	NOUN
ajis02-1971	16	13	:	:	PUNCT
ajis02-1971	16	14	the	the	DET
ajis02-1971	16	15	bidding	bidding	NOUN
ajis02-1971	16	16	service	service	NOUN
ajis02-1971	16	17	and	and	CCONJ
ajis02-1971	16	18	the	the	DET
ajis02-1971	16	19	auction	auction	NOUN
ajis02-1971	16	20	service	service	NOUN
ajis02-1971	16	21	(	(	PUNCT
ajis02-1971	16	22	see	see	VERB
ajis02-1971	16	23	appendix	appendix	NOUN
ajis02-1971	16	24	a	a	PRON
ajis02-1971	16	25	)	)	PUNCT
ajis02-1971	16	26	.	.	PUNCT
ajis02-1971	17	1	when	when	SCONJ
ajis02-1971	17	2	a	a	DET
ajis02-1971	17	3	consumer	consumer	NOUN
ajis02-1971	17	4	visits	visit	VERB
ajis02-1971	17	5	the	the	DET
ajis02-1971	17	6	website	website	NOUN
ajis02-1971	17	7	,	,	PUNCT
ajis02-1971	17	8	an	an	DET
ajis02-1971	17	9	auction	auction	NOUN
ajis02-1971	17	10	takes	take	VERB
ajis02-1971	17	11	place	place	NOUN
ajis02-1971	17	12	in	in	ADP
ajis02-1971	17	13	milliseconds	millisecond	NOUN
ajis02-1971	17	14	and	and	CCONJ
ajis02-1971	17	15	the	the	DET
ajis02-1971	17	16	winner	winner	NOUN
ajis02-1971	17	17	can	can	AUX
ajis02-1971	17	18	make	make	VERB
ajis02-1971	17	19	the	the	DET
ajis02-1971	17	20	impression	impression	NOUN
ajis02-1971	17	21	(	(	PUNCT
ajis02-1971	17	22	perlich	perlich	NOUN
ajis02-1971	17	23	et	et	PROPN
ajis02-1971	17	24	al	al	PROPN
ajis02-1971	17	25	.	.	PROPN
ajis02-1971	17	26	2012	2012	NUM
ajis02-1971	17	27	)	)	PUNCT
ajis02-1971	17	28	.	.	PUNCT
ajis02-1971	18	1	the	the	DET
ajis02-1971	18	2	bids	bid	NOUN
ajis02-1971	18	3	are	be	AUX
ajis02-1971	18	4	highly	highly	ADV
ajis02-1971	18	5	automated	automate	VERB
ajis02-1971	18	6	and	and	CCONJ
ajis02-1971	18	7	informed	inform	VERB
ajis02-1971	18	8	by	by	ADP
ajis02-1971	18	9	data	datum	NOUN
ajis02-1971	18	10	and	and	CCONJ
ajis02-1971	18	11	models	model	NOUN
ajis02-1971	18	12	–	–	PUNCT
ajis02-1971	18	13	that	that	PRON
ajis02-1971	18	14	is	be	AUX
ajis02-1971	18	15	the	the	DET
ajis02-1971	18	16	reason	reason	NOUN
ajis02-1971	18	17	why	why	SCONJ
ajis02-1971	18	18	rtb	rtb	NOUN
ajis02-1971	18	19	-	-	PUNCT
ajis02-1971	18	20	based	base	VERB
ajis02-1971	18	21	advertising	advertising	NOUN
ajis02-1971	18	22	is	be	AUX
ajis02-1971	18	23	sometimes	sometimes	ADV
ajis02-1971	18	24	called	call	VERB
ajis02-1971	18	25	programmatic	programmatic	ADJ
ajis02-1971	18	26	advertising	advertising	NOUN
ajis02-1971	18	27	.	.	PUNCT
ajis02-1971	19	1	the	the	DET
ajis02-1971	19	2	intermediaries	intermediary	NOUN
ajis02-1971	19	3	got	get	AUX
ajis02-1971	19	4	paid	pay	VERB
ajis02-1971	19	5	from	from	ADP
ajis02-1971	19	6	the	the	DET
ajis02-1971	19	7	advertisers	advertiser	NOUN
ajis02-1971	19	8	per	per	ADP
ajis02-1971	19	9	the	the	DET
ajis02-1971	19	10	numbers	number	NOUN
ajis02-1971	19	11	of	of	ADP
ajis02-1971	19	12	impressions	impression	NOUN
ajis02-1971	19	13	and	and	CCONJ
ajis02-1971	19	14	click	click	VERB
ajis02-1971	19	15	supplied	supply	VERB
ajis02-1971	19	16	and	and	CCONJ
ajis02-1971	19	17	pay	pay	VERB
ajis02-1971	19	18	back	back	ADP
ajis02-1971	19	19	the	the	DET
ajis02-1971	19	20	publishers	publisher	NOUN
ajis02-1971	19	21	by	by	ADP
ajis02-1971	19	22	the	the	DET
ajis02-1971	19	23	numbers	number	NOUN
ajis02-1971	19	24	of	of	ADP
ajis02-1971	19	25	impressions	impression	NOUN
ajis02-1971	19	26	and	and	CCONJ
ajis02-1971	19	27	clicks	click	NOUN
ajis02-1971	19	28	delivered	deliver	VERB
ajis02-1971	19	29	(	(	PUNCT
ajis02-1971	19	30	kumar	kumar	PROPN
ajis02-1971	19	31	,	,	PUNCT
ajis02-1971	19	32	sa	sa	PROPN
ajis02-1971	19	33	2016	2016	NUM
ajis02-1971	19	34	)	)	PUNCT
ajis02-1971	19	35	.	.	PUNCT
ajis02-1971	20	1	in	in	ADP
ajis02-1971	20	2	2017	2017	NUM
ajis02-1971	20	3	,	,	PUNCT
ajis02-1971	20	4	more	more	ADJ
ajis02-1971	20	5	than	than	ADP
ajis02-1971	20	6	62	62	NUM
ajis02-1971	20	7	%	%	NOUN
ajis02-1971	20	8	of	of	ADP
ajis02-1971	20	9	the	the	DET
ajis02-1971	20	10	total	total	ADJ
ajis02-1971	20	11	display	display	NOUN
ajis02-1971	20	12	advertising	advertising	NOUN
ajis02-1971	20	13	revenues	revenue	NOUN
ajis02-1971	20	14	were	be	AUX
ajis02-1971	20	15	priced	price	VERB
ajis02-1971	20	16	on	on	ADP
ajis02-1971	20	17	the	the	DET
ajis02-1971	20	18	basis	basis	NOUN
ajis02-1971	20	19	of	of	ADP
ajis02-1971	20	20	the	the	DET
ajis02-1971	20	21	number	number	NOUN
ajis02-1971	20	22	of	of	ADP
ajis02-1971	20	23	clicks	click	NOUN
ajis02-1971	20	24	(	(	PUNCT
ajis02-1971	20	25	iab	iab	PROPN
ajis02-1971	20	26	2017	2017	NUM
ajis02-1971	20	27	)	)	PUNCT
ajis02-1971	20	28	.	.	PUNCT
ajis02-1971	21	1	a	a	DET
ajis02-1971	21	2	better	well	ADJ
ajis02-1971	21	3	ad	ad	NOUN
ajis02-1971	21	4	click	click	NOUN
ajis02-1971	21	5	performance	performance	NOUN
ajis02-1971	21	6	,	,	PUNCT
ajis02-1971	21	7	therefore	therefore	ADV
ajis02-1971	21	8	,	,	PUNCT
ajis02-1971	21	9	brings	bring	VERB
ajis02-1971	21	10	the	the	DET
ajis02-1971	21	11	benefits	benefit	NOUN
ajis02-1971	21	12	not	not	PART
ajis02-1971	21	13	only	only	ADV
ajis02-1971	21	14	to	to	ADP
ajis02-1971	21	15	the	the	DET
ajis02-1971	21	16	advertisers	advertiser	NOUN
ajis02-1971	21	17	but	but	CCONJ
ajis02-1971	21	18	also	also	ADV
ajis02-1971	21	19	to	to	ADP
ajis02-1971	21	20	the	the	DET
ajis02-1971	21	21	publishers	publisher	NOUN
ajis02-1971	21	22	.	.	PUNCT
ajis02-1971	22	1	with	with	ADP
ajis02-1971	22	2	the	the	DET
ajis02-1971	22	3	help	help	NOUN
ajis02-1971	22	4	of	of	ADP
ajis02-1971	22	5	ad	ad	NOUN
ajis02-1971	22	6	networks	network	NOUN
ajis02-1971	22	7	like	like	ADP
ajis02-1971	22	8	google	google	PROPN
ajis02-1971	22	9	ads	ad	NOUN
ajis02-1971	22	10	,	,	PUNCT
ajis02-1971	22	11	facebook	facebook	NOUN
ajis02-1971	22	12	audience	audience	NOUN
ajis02-1971	22	13	network	network	NOUN
ajis02-1971	22	14	,	,	PUNCT
ajis02-1971	22	15	and	and	CCONJ
ajis02-1971	22	16	twitter	twitter	NOUN
ajis02-1971	22	17	mopub	mopub	NOUN
ajis02-1971	22	18	,	,	PUNCT
ajis02-1971	22	19	the	the	DET
ajis02-1971	22	20	advertisers	advertiser	NOUN
ajis02-1971	22	21	nowadays	nowadays	ADV
ajis02-1971	22	22	have	have	VERB
ajis02-1971	22	23	many	many	ADJ
ajis02-1971	22	24	options	option	NOUN
ajis02-1971	22	25	to	to	PART
ajis02-1971	22	26	improve	improve	VERB
ajis02-1971	22	27	the	the	DET
ajis02-1971	22	28	effectiveness	effectiveness	NOUN
ajis02-1971	22	29	of	of	ADP
ajis02-1971	22	30	their	their	PRON
ajis02-1971	22	31	advertising	advertising	NOUN
ajis02-1971	22	32	campaigns	campaign	NOUN
ajis02-1971	22	33	by	by	ADP
ajis02-1971	22	34	using	use	VERB
ajis02-1971	22	35	contextual	contextual	ADJ
ajis02-1971	22	36	and	and	CCONJ
ajis02-1971	22	37	personalized	personalized	ADJ
ajis02-1971	22	38	targeting	target	VERB
ajis02-1971	22	39	(	(	PUNCT
ajis02-1971	22	40	andrews	andrews	PROPN
ajis02-1971	22	41	2017	2017	NUM
ajis02-1971	22	42	;	;	PUNCT
ajis02-1971	22	43	broder	broder	PROPN
ajis02-1971	22	44	et	et	PROPN
ajis02-1971	22	45	al	al	PROPN
ajis02-1971	22	46	.	.	PROPN
ajis02-1971	22	47	2007	2007	NUM
ajis02-1971	22	48	;	;	PUNCT
ajis02-1971	22	49	yan	yan	PROPN
ajis02-1971	22	50	et	et	PROPN
ajis02-1971	22	51	al	al	PROPN
ajis02-1971	22	52	.	.	PROPN
ajis02-1971	22	53	2009	2009	NUM
ajis02-1971	22	54	)	)	PUNCT
ajis02-1971	22	55	,	,	PUNCT
ajis02-1971	22	56	needless	needless	ADJ
ajis02-1971	22	57	to	to	PART
ajis02-1971	22	58	mention	mention	VERB
ajis02-1971	22	59	the	the	DET
ajis02-1971	22	60	traditional	traditional	ADJ
ajis02-1971	22	61	use	use	NOUN
ajis02-1971	22	62	of	of	ADP
ajis02-1971	22	63	ad	ad	NOUN
ajis02-1971	22	64	designs	design	NOUN
ajis02-1971	22	65	as	as	SCONJ
ajis02-1971	22	66	controlled	control	VERB
ajis02-1971	22	67	by	by	ADP
ajis02-1971	22	68	the	the	DET
ajis02-1971	22	69	advertisers	advertiser	NOUN
ajis02-1971	22	70	themselves	themselves	PRON
ajis02-1971	22	71	.	.	PUNCT
ajis02-1971	23	1	basically	basically	ADV
ajis02-1971	23	2	,	,	PUNCT
ajis02-1971	23	3	in	in	ADP
ajis02-1971	23	4	practice	practice	NOUN
ajis02-1971	23	5	,	,	PUNCT
ajis02-1971	23	6	there	there	PRON
ajis02-1971	23	7	are	be	VERB
ajis02-1971	23	8	three	three	NUM
ajis02-1971	23	9	types	type	NOUN
ajis02-1971	23	10	of	of	ADP
ajis02-1971	23	11	targeting	target	VERB
ajis02-1971	23	12	related	relate	VERB
ajis02-1971	23	13	to	to	ADP
ajis02-1971	23	14	ad	ad	NOUN
ajis02-1971	23	15	characteristics	characteristic	NOUN
ajis02-1971	23	16	,	,	PUNCT
ajis02-1971	23	17	personal	personal	ADJ
ajis02-1971	23	18	information	information	NOUN
ajis02-1971	23	19	and	and	CCONJ
ajis02-1971	23	20	context	context	NOUN
ajis02-1971	23	21	(	(	PUNCT
ajis02-1971	23	22	chen	chen	PROPN
ajis02-1971	23	23	,	,	PUNCT
ajis02-1971	23	24	p	p	PROPN
ajis02-1971	23	25	-	-	PUNCT
ajis02-1971	23	26	t	t	PROPN
ajis02-1971	23	27	&	&	CCONJ
ajis02-1971	23	28	hsieh	hsieh	PROPN
ajis02-1971	23	29	2011	2011	NUM
ajis02-1971	23	30	;	;	PUNCT
ajis02-1971	23	31	de	de	X
ajis02-1971	23	32	pelsmacker	pelsmacker	NOUN
ajis02-1971	23	33	,	,	PUNCT
ajis02-1971	23	34	geuens	geuen	NOUN
ajis02-1971	23	35	&	&	CCONJ
ajis02-1971	23	36	anckaert	anckaert	NOUN
ajis02-1971	23	37	2002	2002	NUM
ajis02-1971	23	38	)	)	PUNCT
ajis02-1971	23	39	.	.	PUNCT
ajis02-1971	24	1	on	on	ADP
ajis02-1971	24	2	the	the	DET
ajis02-1971	24	3	theoretical	theoretical	ADJ
ajis02-1971	24	4	side	side	NOUN
ajis02-1971	24	5	,	,	PUNCT
ajis02-1971	24	6	the	the	DET
ajis02-1971	24	7	interactive	interactive	ADJ
ajis02-1971	24	8	advertising	advertising	NOUN
ajis02-1971	24	9	model	model	NOUN
ajis02-1971	24	10	(	(	PUNCT
ajis02-1971	24	11	iam	iam	PROPN
ajis02-1971	24	12	)	)	PUNCT
ajis02-1971	24	13	proposed	propose	VERB
ajis02-1971	24	14	by	by	ADP
ajis02-1971	24	15	rodgers	rodger	NOUN
ajis02-1971	24	16	and	and	CCONJ
ajis02-1971	24	17	thorson	thorson	PROPN
ajis02-1971	24	18	(	(	PUNCT
ajis02-1971	24	19	2000	2000	NUM
ajis02-1971	24	20	)	)	PUNCT
ajis02-1971	24	21	categorized	categorize	VERB
ajis02-1971	24	22	all	all	DET
ajis02-1971	24	23	the	the	DET
ajis02-1971	24	24	factors	factor	NOUN
ajis02-1971	24	25	affecting	affect	VERB
ajis02-1971	24	26	the	the	DET
ajis02-1971	24	27	interactive	interactive	ADJ
ajis02-1971	24	28	advertising	advertising	NOUN
ajis02-1971	24	29	effectiveness	effectiveness	NOUN
ajis02-1971	24	30	into	into	ADP
ajis02-1971	24	31	either	either	CCONJ
ajis02-1971	24	32	advertiser	advertiser	NOUN
ajis02-1971	24	33	or	or	CCONJ
ajis02-1971	24	34	consumer	consumer	NOUN
ajis02-1971	24	35	-	-	PUNCT
ajis02-1971	24	36	controlled	control	VERB
ajis02-1971	24	37	(	(	PUNCT
ajis02-1971	24	38	see	see	VERB
ajis02-1971	24	39	appendix	appendix	NOUN
ajis02-1971	24	40	b	b	NOUN
ajis02-1971	24	41	)	)	PUNCT
ajis02-1971	24	42	.	.	PUNCT
ajis02-1971	25	1	the	the	DET
ajis02-1971	25	2	online	online	ADJ
ajis02-1971	25	3	behavioral	behavioral	ADJ
ajis02-1971	25	4	advertising	advertising	NOUN
ajis02-1971	25	5	(	(	PUNCT
ajis02-1971	25	6	oba	oba	PROPN
ajis02-1971	25	7	)	)	PUNCT
ajis02-1971	25	8	framework	framework	NOUN
ajis02-1971	25	9	recently	recently	ADV
ajis02-1971	25	10	proposed	propose	VERB
ajis02-1971	25	11	by	by	ADP
ajis02-1971	25	12	boerman	boerman	PROPN
ajis02-1971	25	13	,	,	PUNCT
ajis02-1971	25	14	kruikemeier	kruikemeier	NOUN
ajis02-1971	25	15	and	and	CCONJ
ajis02-1971	25	16	zuiderveen	zuiderveen	PROPN
ajis02-1971	25	17	borgesius	borgesius	PROPN
ajis02-1971	25	18	(	(	PUNCT
ajis02-1971	25	19	2017	2017	NUM
ajis02-1971	25	20	)	)	PUNCT
ajis02-1971	25	21	extended	extend	VERB
ajis02-1971	25	22	the	the	DET
ajis02-1971	25	23	iam	iam	PROPN
ajis02-1971	25	24	to	to	PART
ajis02-1971	25	25	include	include	VERB
ajis02-1971	25	26	more	more	ADJ
ajis02-1971	25	27	factors	factor	NOUN
ajis02-1971	25	28	but	but	CCONJ
ajis02-1971	25	29	basically	basically	ADV
ajis02-1971	25	30	are	be	AUX
ajis02-1971	25	31	controlled	control	VERB
ajis02-1971	25	32	by	by	ADP
ajis02-1971	25	33	advertiser	advertiser	NOUN
ajis02-1971	25	34	or	or	CCONJ
ajis02-1971	25	35	consumer	consumer	NOUN
ajis02-1971	25	36	only	only	ADV
ajis02-1971	25	37	(	(	PUNCT
ajis02-1971	25	38	see	see	VERB
ajis02-1971	25	39	appendix	appendix	NOUN
ajis02-1971	25	40	c	c	NOUN
ajis02-1971	25	41	)	)	PUNCT
ajis02-1971	25	42	.	.	PUNCT
ajis02-1971	26	1	the	the	DET
ajis02-1971	26	2	mobile	mobile	ADJ
ajis02-1971	26	3	advertising	advertising	NOUN
ajis02-1971	26	4	effective	effective	ADJ
ajis02-1971	26	5	framework	framework	NOUN
ajis02-1971	26	6	(	(	PUNCT
ajis02-1971	26	7	maef	maef	NOUN
ajis02-1971	26	8	)	)	PUNCT
ajis02-1971	26	9	by	by	ADP
ajis02-1971	26	10	grewal	grewal	PROPN
ajis02-1971	26	11	,	,	PUNCT
ajis02-1971	26	12	bart	bart	PROPN
ajis02-1971	26	13	,	,	PUNCT
ajis02-1971	26	14	spann	spann	PROPN
ajis02-1971	26	15	and	and	CCONJ
ajis02-1971	26	16	zubcsek	zubcsek	PROPN
ajis02-1971	26	17	(	(	PUNCT
ajis02-1971	26	18	2016	2016	NUM
ajis02-1971	26	19	)	)	PUNCT
ajis02-1971	26	20	is	be	AUX
ajis02-1971	26	21	built	build	VERB
ajis02-1971	26	22	around	around	ADP
ajis02-1971	26	23	the	the	DET
ajis02-1971	26	24	advertiser	advertiser	NOUN
ajis02-1971	26	25	goals	goal	NOUN
ajis02-1971	26	26	and	and	CCONJ
ajis02-1971	26	27	categorize	categorize	VERB
ajis02-1971	26	28	factors	factor	NOUN
ajis02-1971	26	29	affecting	affect	VERB
ajis02-1971	26	30	the	the	DET
ajis02-1971	26	31	outcome	outcome	NOUN
ajis02-1971	26	32	metric	metric	ADJ
ajis02-1971	26	33	into	into	ADP
ajis02-1971	26	34	ad	ad	NOUN
ajis02-1971	26	35	elements	element	NOUN
ajis02-1971	26	36	,	,	PUNCT
ajis02-1971	26	37	context	context	NOUN
ajis02-1971	26	38	,	,	PUNCT
ajis02-1971	26	39	consumer	consumer	NOUN
ajis02-1971	26	40	,	,	PUNCT
ajis02-1971	26	41	market	market	NOUN
ajis02-1971	26	42	,	,	PUNCT
ajis02-1971	26	43	and	and	CCONJ
ajis02-1971	26	44	firm	firm	ADJ
ajis02-1971	26	45	(	(	PUNCT
ajis02-1971	26	46	see	see	VERB
ajis02-1971	26	47	appendix	appendix	NOUN
ajis02-1971	26	48	d	d	NOUN
ajis02-1971	26	49	)	)	PUNCT
ajis02-1971	26	50	,	,	PUNCT
ajis02-1971	26	51	extending	extend	VERB
ajis02-1971	26	52	more	more	ADJ
ajis02-1971	26	53	factors	factor	NOUN
ajis02-1971	26	54	that	that	PRON
ajis02-1971	26	55	are	be	AUX
ajis02-1971	26	56	controlled	control	VERB
ajis02-1971	26	57	by	by	ADP
ajis02-1971	26	58	ad	ad	NOUN
ajis02-1971	26	59	networks	network	NOUN
ajis02-1971	26	60	.	.	PUNCT
ajis02-1971	27	1	despite	despite	SCONJ
ajis02-1971	27	2	the	the	DET
ajis02-1971	27	3	seeming	seem	VERB
ajis02-1971	27	4	utility	utility	NOUN
ajis02-1971	27	5	of	of	ADP
ajis02-1971	27	6	iam	iam	PROPN
ajis02-1971	27	7	,	,	PUNCT
ajis02-1971	27	8	oba	oba	PROPN
ajis02-1971	27	9	and	and	CCONJ
ajis02-1971	27	10	maef	maef	NOUN
ajis02-1971	27	11	,	,	PUNCT
ajis02-1971	27	12	they	they	PRON
ajis02-1971	27	13	all	all	PRON
ajis02-1971	27	14	basically	basically	ADV
ajis02-1971	27	15	includes	include	VERB
ajis02-1971	27	16	only	only	ADJ
ajis02-1971	27	17	factors	factor	NOUN
ajis02-1971	27	18	related	relate	VERB
ajis02-1971	27	19	to	to	ADP
ajis02-1971	27	20	consumers	consumer	NOUN
ajis02-1971	27	21	,	,	PUNCT
ajis02-1971	27	22	advertisers	advertiser	NOUN
ajis02-1971	27	23	,	,	PUNCT
ajis02-1971	27	24	ad	ad	NOUN
ajis02-1971	27	25	networks	network	NOUN
ajis02-1971	27	26	and	and	CCONJ
ajis02-1971	27	27	built	build	VERB
ajis02-1971	27	28	around	around	ADP
ajis02-1971	27	29	the	the	DET
ajis02-1971	27	30	goals	goal	NOUN
ajis02-1971	27	31	of	of	ADP
ajis02-1971	27	32	advertisers	advertiser	NOUN
ajis02-1971	27	33	–	–	PUNCT
ajis02-1971	27	34	the	the	DET
ajis02-1971	27	35	demand	demand	NOUN
ajis02-1971	27	36	side	side	NOUN
ajis02-1971	27	37	of	of	ADP
ajis02-1971	27	38	an	an	DET
ajis02-1971	27	39	ad	ad	NOUN
ajis02-1971	27	40	serving	serve	VERB
ajis02-1971	27	41	process	process	NOUN
ajis02-1971	27	42	(	(	PUNCT
ajis02-1971	27	43	brakenhoff	brakenhoff	NOUN
ajis02-1971	27	44	&	&	CCONJ
ajis02-1971	27	45	spruit	spruit	PROPN
ajis02-1971	27	46	2017	2017	NUM
ajis02-1971	27	47	;	;	PUNCT
ajis02-1971	27	48	grewal	grewal	PROPN
ajis02-1971	27	49	,	,	PUNCT
ajis02-1971	27	50	bart	bart	PROPN
ajis02-1971	27	51	,	,	PUNCT
ajis02-1971	27	52	spann	spann	PROPN
ajis02-1971	27	53	&	&	CCONJ
ajis02-1971	27	54	pal	pal	ADJ
ajis02-1971	27	55	zubcsek	zubcsek	PROPN
ajis02-1971	27	56	2016	2016	NUM
ajis02-1971	27	57	;	;	PUNCT
ajis02-1971	27	58	rodgers	rodger	NOUN
ajis02-1971	27	59	&	&	CCONJ
ajis02-1971	27	60	thorson	thorson	PROPN
ajis02-1971	27	61	2000	2000	NUM
ajis02-1971	27	62	)	)	PUNCT
ajis02-1971	27	63	.	.	PUNCT
ajis02-1971	28	1	on	on	ADP
ajis02-1971	28	2	the	the	DET
ajis02-1971	28	3	unexplored	unexplored	ADJ
ajis02-1971	28	4	supply	supply	NOUN
ajis02-1971	28	5	side	side	NOUN
ajis02-1971	28	6	,	,	PUNCT
ajis02-1971	28	7	the	the	DET
ajis02-1971	28	8	publishers	publisher	NOUN
ajis02-1971	28	9	still	still	ADV
ajis02-1971	28	10	have	have	VERB
ajis02-1971	28	11	their	their	PRON
ajis02-1971	28	12	own	own	ADJ
ajis02-1971	28	13	control	control	NOUN
ajis02-1971	28	14	on	on	ADP
ajis02-1971	28	15	supplying	supply	VERB
ajis02-1971	28	16	ad	ad	NOUN
ajis02-1971	28	17	spaces	space	NOUN
ajis02-1971	28	18	(	(	PUNCT
ajis02-1971	28	19	brakenhoff	brakenhoff	NOUN
ajis02-1971	28	20	&	&	CCONJ
ajis02-1971	28	21	spruit	spruit	PROPN
ajis02-1971	28	22	2017	2017	NUM
ajis02-1971	28	23	;	;	PUNCT
ajis02-1971	28	24	hao	hao	PROPN
ajis02-1971	28	25	,	,	PUNCT
ajis02-1971	28	26	guo	guo	PROPN
ajis02-1971	28	27	&	&	CCONJ
ajis02-1971	28	28	easley	easley	PROPN
ajis02-1971	28	29	2017	2017	NUM
ajis02-1971	28	30	)	)	PUNCT
ajis02-1971	28	31	and	and	CCONJ
ajis02-1971	28	32	delivering	deliver	VERB
ajis02-1971	28	33	ad	ad	NOUN
ajis02-1971	28	34	impressions	impression	NOUN
ajis02-1971	28	35	(	(	PUNCT
ajis02-1971	28	36	choi	choi	NOUN
ajis02-1971	28	37	et	et	PROPN
ajis02-1971	28	38	al	al	PROPN
ajis02-1971	28	39	.	.	PROPN
ajis02-1971	28	40	2017	2017	NUM
ajis02-1971	28	41	;	;	PUNCT
ajis02-1971	28	42	ha	ha	INTJ
ajis02-1971	28	43	2008	2008	NUM
ajis02-1971	28	44	)	)	PUNCT
ajis02-1971	28	45	.	.	PUNCT
ajis02-1971	29	1	the	the	DET
ajis02-1971	29	2	fact	fact	NOUN
ajis02-1971	29	3	is	be	AUX
ajis02-1971	29	4	that	that	SCONJ
ajis02-1971	29	5	20	20	NUM
ajis02-1971	29	6	-	-	SYM
ajis02-1971	29	7	30	30	NUM
ajis02-1971	29	8	%	%	NOUN
ajis02-1971	29	9	of	of	ADP
ajis02-1971	29	10	the	the	DET
ajis02-1971	29	11	global	global	ADJ
ajis02-1971	29	12	mobile	mobile	NOUN
ajis02-1971	29	13	in	in	ADP
ajis02-1971	29	14	-	-	PUNCT
ajis02-1971	29	15	app	app	NOUN
ajis02-1971	29	16	advertising	advertising	NOUN
ajis02-1971	29	17	spending	spending	NOUN
ajis02-1971	29	18	,	,	PUNCT
ajis02-1971	29	19	aka	aka	ADV
ajis02-1971	29	20	around	around	ADP
ajis02-1971	29	21	10	10	NUM
ajis02-1971	29	22	billion	billion	NUM
ajis02-1971	29	23	usd	usd	NOUN
ajis02-1971	29	24	annually	annually	ADV
ajis02-1971	29	25	,	,	PUNCT
ajis02-1971	29	26	is	be	AUX
ajis02-1971	29	27	paid	pay	VERB
ajis02-1971	29	28	to	to	ADP
ajis02-1971	29	29	publishers	publisher	NOUN
ajis02-1971	29	30	(	(	PUNCT
ajis02-1971	29	31	aimonetti	aimonetti	PROPN
ajis02-1971	29	32	2012	2012	NUM
ajis02-1971	29	33	)	)	PUNCT
ajis02-1971	29	34	.	.	PUNCT
ajis02-1971	30	1	the	the	DET
ajis02-1971	30	2	publishers	publisher	NOUN
ajis02-1971	30	3	definitely	definitely	ADV
ajis02-1971	30	4	have	have	VERB
ajis02-1971	30	5	their	their	PRON
ajis02-1971	30	6	own	own	ADJ
ajis02-1971	30	7	goal	goal	NOUN
ajis02-1971	30	8	of	of	ADP
ajis02-1971	30	9	maximizing	maximize	VERB
ajis02-1971	30	10	their	their	PRON
ajis02-1971	30	11	revenue	revenue	NOUN
ajis02-1971	30	12	,	,	PUNCT
ajis02-1971	30	13	which	which	PRON
ajis02-1971	30	14	sometimes	sometimes	ADV
ajis02-1971	30	15	contradicts	contradict	VERB
ajis02-1971	30	16	with	with	ADP
ajis02-1971	30	17	the	the	DET
ajis02-1971	30	18	advertiser	advertiser	NOUN
ajis02-1971	30	19	goal	goal	NOUN
ajis02-1971	30	20	(	(	PUNCT
ajis02-1971	30	21	adler	adler	PROPN
ajis02-1971	30	22	,	,	PUNCT
ajis02-1971	30	23	gibbons	gibbons	PROPN
ajis02-1971	30	24	&	&	CCONJ
ajis02-1971	30	25	matias	matias	PROPN
ajis02-1971	30	26	2002	2002	NUM
ajis02-1971	30	27	;	;	PUNCT
ajis02-1971	30	28	choi	choi	NOUN
ajis02-1971	30	29	et	et	PROPN
ajis02-1971	30	30	al	al	PROPN
ajis02-1971	30	31	.	.	PROPN
ajis02-1971	30	32	2017	2017	NUM
ajis02-1971	30	33	;	;	PUNCT
ajis02-1971	30	34	korula	korula	PROPN
ajis02-1971	30	35	,	,	PUNCT
ajis02-1971	30	36	mirrokni	mirrokni	PROPN
ajis02-1971	30	37	&	&	CCONJ
ajis02-1971	30	38	nazerzadeh	nazerzadeh	PROPN
ajis02-1971	30	39	2016	2016	NUM
ajis02-1971	30	40	;	;	PUNCT
ajis02-1971	30	41	kumar	kumar	PROPN
ajis02-1971	30	42	,	,	PUNCT
ajis02-1971	30	43	subodha	subodha	PROPN
ajis02-1971	30	44	,	,	PUNCT
ajis02-1971	30	45	jacob	jacob	PROPN
ajis02-1971	30	46	&	&	CCONJ
ajis02-1971	30	47	sriskandarajah	sriskandarajah	PROPN
ajis02-1971	30	48	2006	2006	NUM
ajis02-1971	30	49	)	)	PUNCT
ajis02-1971	30	50	.	.	PUNCT
ajis02-1971	31	1	however	however	ADV
ajis02-1971	31	2	,	,	PUNCT
ajis02-1971	31	3	surprisingly	surprisingly	ADV
ajis02-1971	31	4	the	the	DET
ajis02-1971	31	5	studies	study	NOUN
ajis02-1971	31	6	on	on	ADP
ajis02-1971	31	7	the	the	DET
ajis02-1971	31	8	publisher	publisher	NOUN
ajis02-1971	31	9	role	role	NOUN
ajis02-1971	31	10	are	be	AUX
ajis02-1971	31	11	limited	limit	VERB
ajis02-1971	31	12	and	and	CCONJ
ajis02-1971	31	13	there	there	PRON
ajis02-1971	31	14	are	be	VERB
ajis02-1971	31	15	not	not	PART
ajis02-1971	31	16	that	that	ADV
ajis02-1971	31	17	many	many	ADJ
ajis02-1971	31	18	options	option	NOUN
ajis02-1971	31	19	available	available	ADJ
ajis02-1971	31	20	for	for	ADP
ajis02-1971	31	21	publishers	publisher	NOUN
ajis02-1971	31	22	,	,	PUNCT
ajis02-1971	31	23	even	even	ADV
ajis02-1971	31	24	though	though	SCONJ
ajis02-1971	31	25	they	they	PRON
ajis02-1971	31	26	are	be	AUX
ajis02-1971	31	27	one	one	NUM
ajis02-1971	31	28	of	of	ADP
ajis02-1971	31	29	the	the	DET
ajis02-1971	31	30	key	key	ADJ
ajis02-1971	31	31	participants	participant	NOUN
ajis02-1971	31	32	involved	involve	VERB
ajis02-1971	31	33	in	in	ADP
ajis02-1971	31	34	that	that	DET
ajis02-1971	31	35	money	money	NOUN
ajis02-1971	31	36	flow	flow	NOUN
ajis02-1971	31	37	(	(	PUNCT
ajis02-1971	31	38	see	see	VERB
ajis02-1971	31	39	appendix	appendix	NOUN
ajis02-1971	31	40	d	d	NOUN
ajis02-1971	31	41	)	)	PUNCT
ajis02-1971	31	42	.	.	PUNCT
ajis02-1971	32	1	on	on	ADP
ajis02-1971	32	2	one	one	NUM
ajis02-1971	32	3	hand	hand	NOUN
ajis02-1971	32	4	,	,	PUNCT
ajis02-1971	32	5	educational	educational	ADJ
ajis02-1971	32	6	materials	material	NOUN
ajis02-1971	32	7	related	relate	VERB
ajis02-1971	32	8	to	to	ADP
ajis02-1971	32	9	mobile	mobile	ADJ
ajis02-1971	32	10	advertising	advertising	NOUN
ajis02-1971	32	11	are	be	AUX
ajis02-1971	32	12	surprisingly	surprisingly	ADV
ajis02-1971	32	13	scarce	scarce	ADJ
ajis02-1971	32	14	(	(	PUNCT
ajis02-1971	32	15	nittala	nittala	NOUN
ajis02-1971	32	16	2011	2011	NUM
ajis02-1971	32	17	;	;	PUNCT
ajis02-1971	32	18	okazaki	okazaki	PROPN
ajis02-1971	32	19	2012	2012	NUM
ajis02-1971	32	20	)	)	PUNCT
ajis02-1971	32	21	.	.	PUNCT
ajis02-1971	33	1	on	on	ADP
ajis02-1971	33	2	another	another	DET
ajis02-1971	33	3	hand	hand	NOUN
ajis02-1971	33	4	,	,	PUNCT
ajis02-1971	33	5	there	there	PRON
ajis02-1971	33	6	are	be	VERB
ajis02-1971	33	7	continuing	continue	VERB
ajis02-1971	33	8	difficulties	difficulty	NOUN
ajis02-1971	33	9	in	in	ADP
ajis02-1971	33	10	determining	determine	VERB
ajis02-1971	33	11	and	and	CCONJ
ajis02-1971	33	12	optimizing	optimize	VERB
ajis02-1971	33	13	the	the	DET
ajis02-1971	33	14	advertisements	advertisement	NOUN
ajis02-1971	33	15	’	'	PUNCT
ajis02-1971	33	16	effectiveness	effectiveness	NOUN
ajis02-1971	33	17	(	(	PUNCT
ajis02-1971	33	18	iab	iab	PROPN
ajis02-1971	33	19	2017	2017	NUM
ajis02-1971	33	20	)	)	PUNCT
ajis02-1971	33	21	.	.	PUNCT
ajis02-1971	34	1	this	this	DET
ajis02-1971	34	2	lack	lack	NOUN
ajis02-1971	34	3	of	of	ADP
ajis02-1971	34	4	academic	academic	ADJ
ajis02-1971	34	5	attention	attention	NOUN
ajis02-1971	34	6	and	and	CCONJ
ajis02-1971	34	7	these	these	DET
ajis02-1971	34	8	practical	practical	ADJ
ajis02-1971	34	9	difficulties	difficulty	NOUN
ajis02-1971	34	10	is	be	AUX
ajis02-1971	34	11	not	not	PART
ajis02-1971	34	12	surprising	surprising	ADJ
ajis02-1971	34	13	,	,	PUNCT
ajis02-1971	34	14	given	give	VERB
ajis02-1971	34	15	the	the	DET
ajis02-1971	34	16	inherent	inherent	ADJ
ajis02-1971	34	17	technical	technical	ADJ
ajis02-1971	34	18	and	and	CCONJ
ajis02-1971	34	19	organizational	organizational	ADJ
ajis02-1971	34	20	complexity	complexity	NOUN
ajis02-1971	34	21	of	of	ADP
ajis02-1971	34	22	designing	design	VERB
ajis02-1971	34	23	a	a	DET
ajis02-1971	34	24	meaningful	meaningful	ADJ
ajis02-1971	34	25	field	field	NOUN
ajis02-1971	34	26	experiment	experiment	NOUN
ajis02-1971	34	27	with	with	ADP
ajis02-1971	34	28	mobile	mobile	ADJ
ajis02-1971	34	29	ads	ad	NOUN
ajis02-1971	34	30	and	and	CCONJ
ajis02-1971	34	31	it	it	PRON
ajis02-1971	34	32	required	require	VERB
ajis02-1971	34	33	a	a	DET
ajis02-1971	34	34	close	close	ADJ
ajis02-1971	34	35	collaboration	collaboration	NOUN
ajis02-1971	34	36	australasian	australasian	ADJ
ajis02-1971	34	37	journal	journal	NOUN
ajis02-1971	34	38	of	of	ADP
ajis02-1971	34	39	information	information	PROPN
ajis02-1971	34	40	systems	systems	PROPN
ajis02-1971	34	41	truong	truong	PROPN
ajis02-1971	34	42	,	,	PUNCT
ajis02-1971	34	43	nkhoma	nkhoma	PROPN
ajis02-1971	34	44	&	&	CCONJ
ajis02-1971	34	45	pansuwong	pansuwong	ADJ
ajis02-1971	34	46	2019	2019	NUM
ajis02-1971	34	47	,	,	PUNCT
ajis02-1971	34	48	vol	vol	NOUN
ajis02-1971	34	49	23	23	NUM
ajis02-1971	34	50	,	,	PUNCT
ajis02-1971	34	51	research	research	NOUN
ajis02-1971	34	52	article	article	NOUN
ajis02-1971	34	53	integrated	integrate	VERB
ajis02-1971	34	54	effectiveness	effectiveness	NOUN
ajis02-1971	34	55	framework	framework	NOUN
ajis02-1971	34	56	for	for	ADP
ajis02-1971	34	57	in	in	ADP
ajis02-1971	34	58	-	-	PUNCT
ajis02-1971	34	59	app	app	NOUN
ajis02-1971	34	60	advertising	advertising	NOUN
ajis02-1971	34	61	3	3	NUM
ajis02-1971	34	62	with	with	ADP
ajis02-1971	34	63	practitioners	practitioner	NOUN
ajis02-1971	34	64	who	who	PRON
ajis02-1971	34	65	can	can	AUX
ajis02-1971	34	66	provide	provide	VERB
ajis02-1971	34	67	greater	great	ADJ
ajis02-1971	34	68	access	access	NOUN
ajis02-1971	34	69	to	to	ADP
ajis02-1971	34	70	relevant	relevant	ADJ
ajis02-1971	34	71	data	datum	NOUN
ajis02-1971	34	72	,	,	PUNCT
ajis02-1971	34	73	such	such	ADJ
ajis02-1971	34	74	as	as	SCONJ
ajis02-1971	34	75	earned	earn	VERB
ajis02-1971	34	76	traffic	traffic	NOUN
ajis02-1971	34	77	via	via	ADP
ajis02-1971	34	78	apps	app	NOUN
ajis02-1971	34	79	(	(	PUNCT
ajis02-1971	34	80	grewal	grewal	PROPN
ajis02-1971	34	81	,	,	PUNCT
ajis02-1971	34	82	bart	bart	PROPN
ajis02-1971	34	83	,	,	PUNCT
ajis02-1971	34	84	spann	spann	PROPN
ajis02-1971	34	85	&	&	CCONJ
ajis02-1971	34	86	zubcsek	zubcsek	PROPN
ajis02-1971	34	87	2016	2016	NUM
ajis02-1971	34	88	)	)	PUNCT
ajis02-1971	34	89	.	.	PUNCT
ajis02-1971	35	1	there	there	PRON
ajis02-1971	35	2	is	be	VERB
ajis02-1971	35	3	a	a	DET
ajis02-1971	35	4	need	need	NOUN
ajis02-1971	35	5	to	to	PART
ajis02-1971	35	6	determine	determine	VERB
ajis02-1971	35	7	the	the	DET
ajis02-1971	35	8	factors	factor	NOUN
ajis02-1971	35	9	controlled	control	VERB
ajis02-1971	35	10	by	by	ADP
ajis02-1971	35	11	the	the	DET
ajis02-1971	35	12	publishers	publisher	NOUN
ajis02-1971	35	13	in	in	ADP
ajis02-1971	35	14	specific	specific	ADJ
ajis02-1971	35	15	and	and	CCONJ
ajis02-1971	35	16	the	the	DET
ajis02-1971	35	17	necessity	necessity	NOUN
ajis02-1971	35	18	of	of	ADP
ajis02-1971	35	19	building	build	VERB
ajis02-1971	35	20	an	an	DET
ajis02-1971	35	21	integrated	integrate	VERB
ajis02-1971	35	22	effectiveness	effectiveness	NOUN
ajis02-1971	35	23	framework	framework	NOUN
ajis02-1971	35	24	for	for	ADP
ajis02-1971	35	25	all	all	DET
ajis02-1971	35	26	participants	participant	NOUN
ajis02-1971	35	27	involved	involve	VERB
ajis02-1971	35	28	in	in	ADP
ajis02-1971	35	29	the	the	DET
ajis02-1971	35	30	mobile	mobile	NOUN
ajis02-1971	35	31	in	in	ADP
ajis02-1971	35	32	-	-	PUNCT
ajis02-1971	35	33	app	app	NOUN
ajis02-1971	35	34	advertising	advertising	NOUN
ajis02-1971	35	35	in	in	ADP
ajis02-1971	35	36	general	general	ADJ
ajis02-1971	35	37	.	.	PUNCT
ajis02-1971	36	1	that	that	DET
ajis02-1971	36	2	framework	framework	NOUN
ajis02-1971	36	3	must	must	AUX
ajis02-1971	36	4	be	be	AUX
ajis02-1971	36	5	built	build	VERB
ajis02-1971	36	6	around	around	ADP
ajis02-1971	36	7	a	a	DET
ajis02-1971	36	8	common	common	ADJ
ajis02-1971	36	9	goal	goal	NOUN
ajis02-1971	36	10	of	of	ADP
ajis02-1971	36	11	all	all	DET
ajis02-1971	36	12	participants	participant	NOUN
ajis02-1971	36	13	and	and	CCONJ
ajis02-1971	36	14	included	include	VERB
ajis02-1971	36	15	publishers	publisher	NOUN
ajis02-1971	36	16	-	-	PUNCT
ajis02-1971	36	17	controlled	control	VERB
ajis02-1971	36	18	factors	factor	NOUN
ajis02-1971	36	19	which	which	PRON
ajis02-1971	36	20	are	be	AUX
ajis02-1971	36	21	missed	miss	VERB
ajis02-1971	36	22	out	out	ADP
ajis02-1971	36	23	in	in	ADP
ajis02-1971	36	24	previous	previous	ADJ
ajis02-1971	36	25	frameworks	framework	NOUN
ajis02-1971	36	26	.	.	PUNCT
ajis02-1971	37	1	the	the	DET
ajis02-1971	37	2	present	present	ADJ
ajis02-1971	37	3	study	study	NOUN
ajis02-1971	37	4	will	will	AUX
ajis02-1971	37	5	address	address	VERB
ajis02-1971	37	6	the	the	DET
ajis02-1971	37	7	following	follow	VERB
ajis02-1971	37	8	research	research	NOUN
ajis02-1971	37	9	questions	question	NOUN
ajis02-1971	37	10	:	:	PUNCT
ajis02-1971	37	11	•	•	ADP
ajis02-1971	37	12	what	what	DET
ajis02-1971	37	13	factors	factor	NOUN
ajis02-1971	37	14	are	be	AUX
ajis02-1971	37	15	controlled	control	VERB
ajis02-1971	37	16	by	by	ADP
ajis02-1971	37	17	app	app	NOUN
ajis02-1971	37	18	publishers	publisher	NOUN
ajis02-1971	37	19	and	and	CCONJ
ajis02-1971	37	20	their	their	PRON
ajis02-1971	37	21	impacts	impact	NOUN
ajis02-1971	37	22	?	?	PUNCT
ajis02-1971	38	1	•	•	NUM
ajis02-1971	38	2	what	what	PRON
ajis02-1971	38	3	is	be	AUX
ajis02-1971	38	4	the	the	DET
ajis02-1971	38	5	common	common	ADJ
ajis02-1971	38	6	goal	goal	NOUN
ajis02-1971	38	7	of	of	ADP
ajis02-1971	38	8	all	all	DET
ajis02-1971	38	9	participants	participant	NOUN
ajis02-1971	38	10	involved	involve	VERB
ajis02-1971	38	11	in	in	ADP
ajis02-1971	38	12	mobile	mobile	ADJ
ajis02-1971	38	13	in	in	ADP
ajis02-1971	38	14	-	-	PUNCT
ajis02-1971	38	15	app	app	NOUN
ajis02-1971	38	16	advertising	advertising	NOUN
ajis02-1971	38	17	and	and	CCONJ
ajis02-1971	38	18	what	what	PRON
ajis02-1971	38	19	is	be	AUX
ajis02-1971	38	20	the	the	DET
ajis02-1971	38	21	outcome	outcome	NOUN
ajis02-1971	38	22	metric	metric	ADJ
ajis02-1971	38	23	to	to	PART
ajis02-1971	38	24	measure	measure	VERB
ajis02-1971	38	25	that	that	DET
ajis02-1971	38	26	goal	goal	NOUN
ajis02-1971	38	27	?	?	PUNCT
ajis02-1971	39	1	what	what	DET
ajis02-1971	39	2	framework	framework	NOUN
ajis02-1971	39	3	can	can	AUX
ajis02-1971	39	4	combine	combine	VERB
ajis02-1971	39	5	all	all	DET
ajis02-1971	39	6	the	the	DET
ajis02-1971	39	7	participants	participant	NOUN
ajis02-1971	39	8	’	'	PUNCT
ajis02-1971	39	9	factors	factor	NOUN
ajis02-1971	39	10	in	in	ADP
ajis02-1971	39	11	the	the	DET
ajis02-1971	39	12	process	process	NOUN
ajis02-1971	39	13	to	to	PART
ajis02-1971	39	14	enhance	enhance	VERB
ajis02-1971	39	15	that	that	DET
ajis02-1971	39	16	outcome	outcome	NOUN
ajis02-1971	39	17	metric	metric	ADJ
ajis02-1971	39	18	?	?	PUNCT
ajis02-1971	40	1	what	what	PRON
ajis02-1971	40	2	are	be	AUX
ajis02-1971	40	3	the	the	DET
ajis02-1971	40	4	main	main	ADJ
ajis02-1971	40	5	and	and	CCONJ
ajis02-1971	40	6	interactive	interactive	ADJ
ajis02-1971	40	7	impacts	impact	NOUN
ajis02-1971	40	8	of	of	ADP
ajis02-1971	40	9	those	those	DET
ajis02-1971	40	10	factors	factor	NOUN
ajis02-1971	40	11	on	on	ADP
ajis02-1971	40	12	the	the	DET
ajis02-1971	40	13	common	common	ADJ
ajis02-1971	40	14	outcome	outcome	NOUN
ajis02-1971	40	15	metric	metric	NOUN
ajis02-1971	40	16	of	of	ADP
ajis02-1971	40	17	mobile	mobile	ADJ
ajis02-1971	40	18	inapp	inapp	NOUN
ajis02-1971	40	19	advertising	advertising	NOUN
ajis02-1971	40	20	?	?	PUNCT
ajis02-1971	41	1	the	the	DET
ajis02-1971	41	2	purpose	purpose	NOUN
ajis02-1971	41	3	of	of	ADP
ajis02-1971	41	4	the	the	DET
ajis02-1971	41	5	present	present	ADJ
ajis02-1971	41	6	study	study	NOUN
ajis02-1971	41	7	was	be	AUX
ajis02-1971	41	8	to	to	PART
ajis02-1971	41	9	fill	fill	VERB
ajis02-1971	41	10	the	the	DET
ajis02-1971	41	11	gap	gap	NOUN
ajis02-1971	41	12	in	in	ADP
ajis02-1971	41	13	mobile	mobile	ADJ
ajis02-1971	41	14	in	in	ADP
ajis02-1971	41	15	-	-	PUNCT
ajis02-1971	41	16	app	app	NOUN
ajis02-1971	41	17	advertising	advertising	NOUN
ajis02-1971	41	18	studies	study	NOUN
ajis02-1971	41	19	in	in	ADP
ajis02-1971	41	20	relation	relation	NOUN
ajis02-1971	41	21	to	to	ADP
ajis02-1971	41	22	an	an	DET
ajis02-1971	41	23	integrated	integrate	VERB
ajis02-1971	41	24	effectiveness	effectiveness	NOUN
ajis02-1971	41	25	framework	framework	NOUN
ajis02-1971	41	26	and	and	CCONJ
ajis02-1971	41	27	the	the	DET
ajis02-1971	41	28	publishers	publisher	NOUN
ajis02-1971	41	29	-	-	PUNCT
ajis02-1971	41	30	controlled	control	VERB
ajis02-1971	41	31	factors	factor	NOUN
ajis02-1971	41	32	,	,	PUNCT
ajis02-1971	41	33	particularly	particularly	ADV
ajis02-1971	41	34	their	their	PRON
ajis02-1971	41	35	relationship	relationship	NOUN
ajis02-1971	41	36	with	with	ADP
ajis02-1971	41	37	consumer	consumer	NOUN
ajis02-1971	41	38	,	,	PUNCT
ajis02-1971	41	39	advertiser	advertiser	NOUN
ajis02-1971	41	40	,	,	PUNCT
ajis02-1971	41	41	and	and	CCONJ
ajis02-1971	41	42	network	network	NOUN
ajis02-1971	41	43	-	-	PUNCT
ajis02-1971	41	44	controlled	control	VERB
ajis02-1971	41	45	ones	one	NOUN
ajis02-1971	41	46	.	.	PUNCT
ajis02-1971	42	1	empirically	empirically	ADV
ajis02-1971	42	2	,	,	PUNCT
ajis02-1971	42	3	the	the	DET
ajis02-1971	42	4	present	present	ADJ
ajis02-1971	42	5	study	study	NOUN
ajis02-1971	42	6	attempted	attempt	VERB
ajis02-1971	42	7	to	to	PART
ajis02-1971	42	8	evaluate	evaluate	VERB
ajis02-1971	42	9	their	their	PRON
ajis02-1971	42	10	main	main	ADJ
ajis02-1971	42	11	and	and	CCONJ
ajis02-1971	42	12	interactive	interactive	ADJ
ajis02-1971	42	13	impacts	impact	NOUN
ajis02-1971	42	14	on	on	ADP
ajis02-1971	42	15	a	a	DET
ajis02-1971	42	16	common	common	ADJ
ajis02-1971	42	17	outcome	outcome	NOUN
ajis02-1971	42	18	metric	metric	ADJ
ajis02-1971	42	19	first	first	ADV
ajis02-1971	42	20	before	before	ADP
ajis02-1971	42	21	testing	test	VERB
ajis02-1971	42	22	the	the	DET
ajis02-1971	42	23	proposed	propose	VERB
ajis02-1971	42	24	integrated	integrate	VERB
ajis02-1971	42	25	effectiveness	effectiveness	NOUN
ajis02-1971	42	26	framework	framework	NOUN
ajis02-1971	42	27	on	on	ADP
ajis02-1971	42	28	a	a	DET
ajis02-1971	42	29	larger	large	ADJ
ajis02-1971	42	30	scale	scale	NOUN
ajis02-1971	42	31	.	.	PUNCT
ajis02-1971	43	1	four	four	NUM
ajis02-1971	43	2	main	main	ADJ
ajis02-1971	43	3	independent	independent	ADJ
ajis02-1971	43	4	variables	variable	NOUN
ajis02-1971	43	5	were	be	AUX
ajis02-1971	43	6	studied	study	VERB
ajis02-1971	43	7	in	in	ADP
ajis02-1971	43	8	the	the	DET
ajis02-1971	43	9	present	present	ADJ
ajis02-1971	43	10	research	research	NOUN
ajis02-1971	43	11	:	:	PUNCT
ajis02-1971	43	12	•	•	NUM
ajis02-1971	43	13	ad	ad	NOUN
ajis02-1971	43	14	space	space	NOUN
ajis02-1971	43	15	duration	duration	NOUN
ajis02-1971	43	16	:	:	PUNCT
ajis02-1971	43	17	refers	refer	VERB
ajis02-1971	43	18	to	to	ADP
ajis02-1971	43	19	the	the	DET
ajis02-1971	43	20	duration	duration	NOUN
ajis02-1971	43	21	of	of	ADP
ajis02-1971	43	22	ad	ad	NOUN
ajis02-1971	43	23	spaces	space	NOUN
ajis02-1971	43	24	supplied	supply	VERB
ajis02-1971	43	25	by	by	ADP
ajis02-1971	43	26	publishers	publisher	NOUN
ajis02-1971	43	27	•	•	ADP
ajis02-1971	43	28	ad	ad	NOUN
ajis02-1971	43	29	space	space	NOUN
ajis02-1971	43	30	size	size	NOUN
ajis02-1971	43	31	:	:	PUNCT
ajis02-1971	43	32	refers	refer	VERB
ajis02-1971	43	33	to	to	ADP
ajis02-1971	43	34	the	the	DET
ajis02-1971	43	35	size	size	NOUN
ajis02-1971	43	36	of	of	ADP
ajis02-1971	43	37	ad	ad	NOUN
ajis02-1971	43	38	spaces	space	NOUN
ajis02-1971	43	39	supplied	supply	VERB
ajis02-1971	43	40	by	by	ADP
ajis02-1971	43	41	publishers	publisher	NOUN
ajis02-1971	43	42	•	•	NUM
ajis02-1971	43	43	ad	ad	NOUN
ajis02-1971	43	44	space	space	NOUN
ajis02-1971	43	45	position	position	NOUN
ajis02-1971	43	46	:	:	PUNCT
ajis02-1971	43	47	refers	refer	VERB
ajis02-1971	43	48	to	to	ADP
ajis02-1971	43	49	the	the	DET
ajis02-1971	43	50	position	position	NOUN
ajis02-1971	43	51	of	of	ADP
ajis02-1971	43	52	ad	ad	NOUN
ajis02-1971	43	53	spaces	space	NOUN
ajis02-1971	43	54	delivered	deliver	VERB
ajis02-1971	43	55	by	by	ADP
ajis02-1971	43	56	the	the	DET
ajis02-1971	43	57	publishers	publisher	NOUN
ajis02-1971	43	58	•	•	ADP
ajis02-1971	43	59	ad	ad	NOUN
ajis02-1971	43	60	space	space	NOUN
ajis02-1971	43	61	timing	timing	NOUN
ajis02-1971	43	62	:	:	PUNCT
ajis02-1971	43	63	refers	refer	VERB
ajis02-1971	43	64	to	to	ADP
ajis02-1971	43	65	the	the	DET
ajis02-1971	43	66	timing	timing	NOUN
ajis02-1971	43	67	of	of	ADP
ajis02-1971	43	68	ad	ad	NOUN
ajis02-1971	43	69	spaces	space	NOUN
ajis02-1971	43	70	delivered	deliver	VERB
ajis02-1971	43	71	by	by	ADP
ajis02-1971	43	72	the	the	DET
ajis02-1971	43	73	publishers	publisher	NOUN
ajis02-1971	43	74	the	the	DET
ajis02-1971	43	75	dependent	dependent	ADJ
ajis02-1971	43	76	variable	variable	NOUN
ajis02-1971	43	77	of	of	ADP
ajis02-1971	43	78	the	the	DET
ajis02-1971	43	79	present	present	ADJ
ajis02-1971	43	80	study	study	NOUN
ajis02-1971	43	81	is	be	AUX
ajis02-1971	43	82	the	the	DET
ajis02-1971	43	83	click	click	VERB
ajis02-1971	43	84	-	-	PUNCT
ajis02-1971	43	85	through	through	ADP
ajis02-1971	43	86	rate	rate	NOUN
ajis02-1971	43	87	,	,	PUNCT
ajis02-1971	43	88	which	which	PRON
ajis02-1971	43	89	was	be	AUX
ajis02-1971	43	90	found	find	VERB
ajis02-1971	43	91	in	in	ADP
ajis02-1971	43	92	this	this	DET
ajis02-1971	43	93	study	study	NOUN
ajis02-1971	43	94	as	as	ADP
ajis02-1971	43	95	the	the	DET
ajis02-1971	43	96	common	common	ADJ
ajis02-1971	43	97	metric	metric	NOUN
ajis02-1971	43	98	which	which	PRON
ajis02-1971	43	99	can	can	AUX
ajis02-1971	43	100	measure	measure	VERB
ajis02-1971	43	101	the	the	DET
ajis02-1971	43	102	common	common	ADJ
ajis02-1971	43	103	goal	goal	NOUN
ajis02-1971	43	104	of	of	ADP
ajis02-1971	43	105	direct	direct	ADJ
ajis02-1971	43	106	response	response	NOUN
ajis02-1971	43	107	interactively	interactively	ADV
ajis02-1971	43	108	.	.	PUNCT
ajis02-1971	44	1	besides	besides	SCONJ
ajis02-1971	44	2	the	the	DET
ajis02-1971	44	3	four	four	NUM
ajis02-1971	44	4	publishers	publisher	NOUN
ajis02-1971	44	5	-	-	PUNCT
ajis02-1971	44	6	controlled	control	VERB
ajis02-1971	44	7	variables	variable	NOUN
ajis02-1971	44	8	,	,	PUNCT
ajis02-1971	44	9	the	the	DET
ajis02-1971	44	10	present	present	ADJ
ajis02-1971	44	11	study	study	NOUN
ajis02-1971	44	12	also	also	ADV
ajis02-1971	44	13	examines	examine	VERB
ajis02-1971	44	14	these	these	PRON
ajis02-1971	44	15	following	follow	VERB
ajis02-1971	44	16	non	non	ADJ
ajis02-1971	44	17	-	-	ADJ
ajis02-1971	44	18	publisher	publisher	NOUN
ajis02-1971	44	19	-	-	PUNCT
ajis02-1971	44	20	controlled	control	VERB
ajis02-1971	44	21	ones	one	NOUN
ajis02-1971	44	22	:	:	PUNCT
ajis02-1971	44	23	•	•	NUM
ajis02-1971	44	24	location	location	NOUN
ajis02-1971	44	25	:	:	PUNCT
ajis02-1971	44	26	refers	refer	VERB
ajis02-1971	44	27	to	to	ADP
ajis02-1971	44	28	the	the	DET
ajis02-1971	44	29	receiver	receiver	ADJ
ajis02-1971	44	30	contextual	contextual	ADJ
ajis02-1971	44	31	location	location	NOUN
ajis02-1971	44	32	where	where	SCONJ
ajis02-1971	44	33	the	the	DET
ajis02-1971	44	34	ads	ad	NOUN
ajis02-1971	44	35	are	be	AUX
ajis02-1971	44	36	served	serve	VERB
ajis02-1971	44	37	and	and	CCONJ
ajis02-1971	44	38	controlled	control	VERB
ajis02-1971	44	39	by	by	ADP
ajis02-1971	44	40	the	the	DET
ajis02-1971	44	41	ad	ad	NOUN
ajis02-1971	44	42	networks	network	NOUN
ajis02-1971	44	43	(	(	PUNCT
ajis02-1971	44	44	grewal	grewal	PROPN
ajis02-1971	44	45	,	,	PUNCT
ajis02-1971	44	46	bart	bart	PROPN
ajis02-1971	44	47	,	,	PUNCT
ajis02-1971	44	48	spann	spann	PROPN
ajis02-1971	44	49	&	&	CCONJ
ajis02-1971	44	50	zubcsek	zubcsek	PROPN
ajis02-1971	44	51	2016	2016	NUM
ajis02-1971	44	52	)	)	PUNCT
ajis02-1971	44	53	•	•	NUM
ajis02-1971	44	54	time	time	NOUN
ajis02-1971	44	55	:	:	PUNCT
ajis02-1971	44	56	refers	refer	VERB
ajis02-1971	44	57	to	to	ADP
ajis02-1971	44	58	the	the	DET
ajis02-1971	44	59	receiver	receiver	ADJ
ajis02-1971	44	60	contextual	contextual	ADJ
ajis02-1971	44	61	time	time	NOUN
ajis02-1971	44	62	when	when	SCONJ
ajis02-1971	44	63	the	the	DET
ajis02-1971	44	64	ads	ad	NOUN
ajis02-1971	44	65	are	be	AUX
ajis02-1971	44	66	served	serve	VERB
ajis02-1971	44	67	and	and	CCONJ
ajis02-1971	44	68	controlled	control	VERB
ajis02-1971	44	69	by	by	ADP
ajis02-1971	44	70	the	the	DET
ajis02-1971	44	71	ad	ad	NOUN
ajis02-1971	44	72	networks	network	NOUN
ajis02-1971	44	73	(	(	PUNCT
ajis02-1971	44	74	grewal	grewal	PROPN
ajis02-1971	44	75	,	,	PUNCT
ajis02-1971	44	76	bart	bart	PROPN
ajis02-1971	44	77	,	,	PUNCT
ajis02-1971	44	78	spann	spann	PROPN
ajis02-1971	44	79	&	&	CCONJ
ajis02-1971	44	80	zubcsek	zubcsek	PROPN
ajis02-1971	44	81	2016	2016	NUM
ajis02-1971	44	82	)	)	PUNCT
ajis02-1971	44	83	•	•	NUM
ajis02-1971	44	84	ad	ad	NOUN
ajis02-1971	44	85	type	type	NOUN
ajis02-1971	44	86	:	:	PUNCT
ajis02-1971	44	87	refers	refer	VERB
ajis02-1971	44	88	to	to	ADP
ajis02-1971	44	89	the	the	DET
ajis02-1971	44	90	media	medium	NOUN
ajis02-1971	44	91	type	type	NOUN
ajis02-1971	44	92	on	on	ADP
ajis02-1971	44	93	which	which	PRON
ajis02-1971	44	94	the	the	DET
ajis02-1971	44	95	ads	ad	NOUN
ajis02-1971	44	96	are	be	AUX
ajis02-1971	44	97	served	serve	VERB
ajis02-1971	44	98	and	and	CCONJ
ajis02-1971	44	99	controlled	control	VERB
ajis02-1971	44	100	by	by	ADP
ajis02-1971	44	101	the	the	DET
ajis02-1971	44	102	advertisers	advertiser	NOUN
ajis02-1971	44	103	(	(	PUNCT
ajis02-1971	44	104	rodgers	rodger	NOUN
ajis02-1971	44	105	&	&	CCONJ
ajis02-1971	44	106	thorson	thorson	PROPN
ajis02-1971	44	107	2000	2000	NUM
ajis02-1971	44	108	)	)	PUNCT
ajis02-1971	44	109	•	•	NUM
ajis02-1971	44	110	ad	ad	NOUN
ajis02-1971	44	111	medium	medium	NOUN
ajis02-1971	44	112	:	:	PUNCT
ajis02-1971	44	113	refers	refer	VERB
ajis02-1971	44	114	to	to	ADP
ajis02-1971	44	115	the	the	DET
ajis02-1971	44	116	medium	medium	NOUN
ajis02-1971	44	117	/	/	SYM
ajis02-1971	44	118	app	app	NOUN
ajis02-1971	44	119	on	on	ADP
ajis02-1971	44	120	which	which	PRON
ajis02-1971	44	121	of	of	ADP
ajis02-1971	44	122	ads	ad	NOUN
ajis02-1971	44	123	are	be	AUX
ajis02-1971	44	124	served	serve	VERB
ajis02-1971	44	125	and	and	CCONJ
ajis02-1971	44	126	controlled	control	VERB
ajis02-1971	44	127	by	by	ADP
ajis02-1971	44	128	the	the	DET
ajis02-1971	44	129	consumers	consumer	NOUN
ajis02-1971	44	130	(	(	PUNCT
ajis02-1971	44	131	boerman	boerman	NOUN
ajis02-1971	44	132	,	,	PUNCT
ajis02-1971	44	133	kruikemeier	kruikemeier	NOUN
ajis02-1971	44	134	&	&	CCONJ
ajis02-1971	44	135	zuiderveen	zuiderveen	PROPN
ajis02-1971	44	136	borgesius	borgesius	PROPN
ajis02-1971	44	137	2017	2017	NUM
ajis02-1971	44	138	)	)	PUNCT
ajis02-1971	44	139	to	to	PART
ajis02-1971	44	140	answer	answer	VERB
ajis02-1971	44	141	the	the	DET
ajis02-1971	44	142	first	first	ADJ
ajis02-1971	44	143	research	research	NOUN
ajis02-1971	44	144	question	question	NOUN
ajis02-1971	44	145	,	,	PUNCT
ajis02-1971	44	146	academic	academic	ADJ
ajis02-1971	44	147	literature	literature	NOUN
ajis02-1971	44	148	relating	relate	VERB
ajis02-1971	44	149	to	to	ADP
ajis02-1971	44	150	mobile	mobile	ADJ
ajis02-1971	44	151	in	in	ADP
ajis02-1971	44	152	-	-	PUNCT
ajis02-1971	44	153	app	app	NOUN
ajis02-1971	44	154	advertising	advertising	NOUN
ajis02-1971	44	155	processes	process	NOUN
ajis02-1971	44	156	and	and	CCONJ
ajis02-1971	44	157	factors	factor	NOUN
ajis02-1971	44	158	are	be	AUX
ajis02-1971	44	159	systematically	systematically	ADV
ajis02-1971	44	160	reviewed	review	VERB
ajis02-1971	44	161	.	.	PUNCT
ajis02-1971	45	1	firstly	firstly	ADV
ajis02-1971	45	2	,	,	PUNCT
ajis02-1971	45	3	it	it	PRON
ajis02-1971	45	4	reviewed	review	VERB
ajis02-1971	45	5	ones	one	NOUN
ajis02-1971	45	6	in	in	ADP
ajis02-1971	45	7	mobile	mobile	ADJ
ajis02-1971	45	8	in	in	ADP
ajis02-1971	45	9	-	-	PUNCT
ajis02-1971	45	10	app	app	NOUN
ajis02-1971	45	11	australasian	australasian	ADJ
ajis02-1971	45	12	journal	journal	NOUN
ajis02-1971	45	13	of	of	ADP
ajis02-1971	45	14	information	information	PROPN
ajis02-1971	45	15	systems	systems	PROPN
ajis02-1971	45	16	truong	truong	PROPN
ajis02-1971	45	17	,	,	PUNCT
ajis02-1971	45	18	nkhoma	nkhoma	PROPN
ajis02-1971	45	19	&	&	CCONJ
ajis02-1971	45	20	pansuwong	pansuwong	ADJ
ajis02-1971	45	21	2019	2019	NUM
ajis02-1971	45	22	,	,	PUNCT
ajis02-1971	45	23	vol	vol	NOUN
ajis02-1971	45	24	23	23	NUM
ajis02-1971	45	25	,	,	PUNCT
ajis02-1971	45	26	research	research	NOUN
ajis02-1971	45	27	article	article	NOUN
ajis02-1971	45	28	integrated	integrate	VERB
ajis02-1971	45	29	effectiveness	effectiveness	NOUN
ajis02-1971	45	30	framework	framework	NOUN
ajis02-1971	45	31	for	for	ADP
ajis02-1971	45	32	in	in	ADP
ajis02-1971	45	33	-	-	PUNCT
ajis02-1971	45	34	app	app	NOUN
ajis02-1971	45	35	advertising	advertising	NOUN
ajis02-1971	45	36	4	4	NUM
ajis02-1971	45	37	advertising	advertising	NOUN
ajis02-1971	45	38	,	,	PUNCT
ajis02-1971	45	39	mobile	mobile	ADJ
ajis02-1971	45	40	display	display	NOUN
ajis02-1971	45	41	advertising	advertising	NOUN
ajis02-1971	45	42	and	and	CCONJ
ajis02-1971	45	43	then	then	ADV
ajis02-1971	45	44	web	web	NOUN
ajis02-1971	45	45	advertising	advertising	NOUN
ajis02-1971	45	46	in	in	ADP
ajis02-1971	45	47	general	general	ADJ
ajis02-1971	45	48	.	.	PUNCT
ajis02-1971	46	1	the	the	DET
ajis02-1971	46	2	factors	factor	NOUN
ajis02-1971	46	3	when	when	SCONJ
ajis02-1971	46	4	found	find	VERB
ajis02-1971	46	5	will	will	AUX
ajis02-1971	46	6	be	be	AUX
ajis02-1971	46	7	grouped	group	VERB
ajis02-1971	46	8	by	by	ADP
ajis02-1971	46	9	their	their	PRON
ajis02-1971	46	10	participants	participant	NOUN
ajis02-1971	46	11	.	.	PUNCT
ajis02-1971	47	1	for	for	ADP
ajis02-1971	47	2	the	the	DET
ajis02-1971	47	3	first	first	ADJ
ajis02-1971	47	4	research	research	NOUN
ajis02-1971	47	5	question	question	NOUN
ajis02-1971	47	6	,	,	PUNCT
ajis02-1971	47	7	the	the	DET
ajis02-1971	47	8	present	present	ADJ
ajis02-1971	47	9	study	study	NOUN
ajis02-1971	47	10	attempted	attempt	VERB
ajis02-1971	47	11	to	to	PART
ajis02-1971	47	12	investigate	investigate	VERB
ajis02-1971	47	13	the	the	DET
ajis02-1971	47	14	descriptive	descriptive	ADJ
ajis02-1971	47	15	and	and	CCONJ
ajis02-1971	47	16	explanatory	explanatory	ADJ
ajis02-1971	47	17	relationships	relationship	NOUN
ajis02-1971	47	18	between	between	ADP
ajis02-1971	47	19	publishercontrolled	publishercontrolle	VERB
ajis02-1971	47	20	factors	factor	NOUN
ajis02-1971	47	21	and	and	CCONJ
ajis02-1971	47	22	the	the	DET
ajis02-1971	47	23	effectiveness	effectiveness	NOUN
ajis02-1971	47	24	of	of	ADP
ajis02-1971	47	25	mobile	mobile	ADJ
ajis02-1971	47	26	in	in	ADP
ajis02-1971	47	27	-	-	PUNCT
ajis02-1971	47	28	app	app	NOUN
ajis02-1971	47	29	advertising	advertising	NOUN
ajis02-1971	47	30	.	.	PUNCT
ajis02-1971	48	1	thus	thus	ADV
ajis02-1971	48	2	,	,	PUNCT
ajis02-1971	48	3	it	it	PRON
ajis02-1971	48	4	was	be	AUX
ajis02-1971	48	5	found	find	VERB
ajis02-1971	48	6	suitable	suitable	ADJ
ajis02-1971	48	7	to	to	PART
ajis02-1971	48	8	pursue	pursue	VERB
ajis02-1971	48	9	the	the	DET
ajis02-1971	48	10	hypothetical	hypothetical	ADJ
ajis02-1971	48	11	-	-	PUNCT
ajis02-1971	48	12	quantitative	quantitative	ADJ
ajis02-1971	48	13	approach	approach	NOUN
ajis02-1971	48	14	.	.	PUNCT
ajis02-1971	49	1	it	it	PRON
ajis02-1971	49	2	started	start	VERB
ajis02-1971	49	3	by	by	ADP
ajis02-1971	49	4	testing	test	VERB
ajis02-1971	49	5	hypotheses	hypothesis	NOUN
ajis02-1971	49	6	deduced	deduce	VERB
ajis02-1971	49	7	from	from	ADP
ajis02-1971	49	8	theoretical	theoretical	ADJ
ajis02-1971	49	9	issues	issue	NOUN
ajis02-1971	49	10	subject	subject	ADJ
ajis02-1971	49	11	to	to	ADP
ajis02-1971	49	12	empirical	empirical	ADJ
ajis02-1971	49	13	scrutiny	scrutiny	NOUN
ajis02-1971	49	14	via	via	ADP
ajis02-1971	49	15	the	the	DET
ajis02-1971	49	16	use	use	NOUN
ajis02-1971	49	17	of	of	ADP
ajis02-1971	49	18	data	datum	NOUN
ajis02-1971	49	19	collected	collect	VERB
ajis02-1971	49	20	from	from	ADP
ajis02-1971	49	21	mobile	mobile	ADJ
ajis02-1971	49	22	applications	application	NOUN
ajis02-1971	49	23	.	.	PUNCT
ajis02-1971	50	1	in	in	ADP
ajis02-1971	50	2	specific	specific	ADJ
ajis02-1971	50	3	,	,	PUNCT
ajis02-1971	50	4	the	the	DET
ajis02-1971	50	5	identified	identify	VERB
ajis02-1971	50	6	publishers	publisher	NOUN
ajis02-1971	50	7	-	-	PUNCT
ajis02-1971	50	8	controlled	control	VERB
ajis02-1971	50	9	factors	factor	NOUN
ajis02-1971	50	10	will	will	AUX
ajis02-1971	50	11	be	be	AUX
ajis02-1971	50	12	individually	individually	ADV
ajis02-1971	50	13	evaluated	evaluate	VERB
ajis02-1971	50	14	using	use	VERB
ajis02-1971	50	15	the	the	DET
ajis02-1971	50	16	a	a	PROPN
ajis02-1971	50	17	/	/	SYM
ajis02-1971	50	18	b	b	NOUN
ajis02-1971	50	19	testing	testing	NOUN
ajis02-1971	50	20	–	–	PUNCT
ajis02-1971	50	21	the	the	DET
ajis02-1971	50	22	most	most	ADV
ajis02-1971	50	23	popular	popular	ADJ
ajis02-1971	50	24	testing	testing	NOUN
ajis02-1971	50	25	methodology	methodology	NOUN
ajis02-1971	50	26	on	on	ADP
ajis02-1971	50	27	the	the	DET
ajis02-1971	50	28	internet	internet	NOUN
ajis02-1971	50	29	(	(	PUNCT
ajis02-1971	50	30	kohavi	kohavi	VERB
ajis02-1971	50	31	et	et	PROPN
ajis02-1971	50	32	al	al	PROPN
ajis02-1971	50	33	.	.	PROPN
ajis02-1971	50	34	2009	2009	NUM
ajis02-1971	50	35	)	)	PUNCT
ajis02-1971	50	36	.	.	PUNCT
ajis02-1971	51	1	to	to	PART
ajis02-1971	51	2	answer	answer	VERB
ajis02-1971	51	3	the	the	DET
ajis02-1971	51	4	second	second	ADJ
ajis02-1971	51	5	research	research	NOUN
ajis02-1971	51	6	question	question	NOUN
ajis02-1971	51	7	,	,	PUNCT
ajis02-1971	51	8	academic	academic	ADJ
ajis02-1971	51	9	literature	literature	NOUN
ajis02-1971	51	10	relating	relate	VERB
ajis02-1971	51	11	to	to	ADP
ajis02-1971	51	12	the	the	DET
ajis02-1971	51	13	mobile	mobile	ADJ
ajis02-1971	51	14	in	in	ADP
ajis02-1971	51	15	-	-	PUNCT
ajis02-1971	51	16	app	app	NOUN
ajis02-1971	51	17	advertising	advertising	NOUN
ajis02-1971	51	18	goals	goal	NOUN
ajis02-1971	51	19	and	and	CCONJ
ajis02-1971	51	20	outcome	outcome	NOUN
ajis02-1971	51	21	metrics	metric	NOUN
ajis02-1971	51	22	will	will	AUX
ajis02-1971	51	23	be	be	AUX
ajis02-1971	51	24	systematically	systematically	ADV
ajis02-1971	51	25	reviewed	review	VERB
ajis02-1971	51	26	to	to	PART
ajis02-1971	51	27	determine	determine	VERB
ajis02-1971	51	28	what	what	PRON
ajis02-1971	51	29	the	the	DET
ajis02-1971	51	30	common	common	ADJ
ajis02-1971	51	31	goal	goal	NOUN
ajis02-1971	51	32	is	be	AUX
ajis02-1971	51	33	and	and	CCONJ
ajis02-1971	51	34	what	what	PRON
ajis02-1971	51	35	metric	metric	ADJ
ajis02-1971	51	36	to	to	PART
ajis02-1971	51	37	measure	measure	VERB
ajis02-1971	51	38	that	that	DET
ajis02-1971	51	39	common	common	ADJ
ajis02-1971	51	40	goal	goal	NOUN
ajis02-1971	51	41	.	.	PUNCT
ajis02-1971	52	1	any	any	DET
ajis02-1971	52	2	discussion	discussion	NOUN
ajis02-1971	52	3	of	of	ADP
ajis02-1971	52	4	advertising	advertising	NOUN
ajis02-1971	52	5	effectiveness	effectiveness	NOUN
ajis02-1971	52	6	necessarily	necessarily	ADV
ajis02-1971	52	7	must	must	AUX
ajis02-1971	52	8	involve	involve	VERB
ajis02-1971	52	9	the	the	DET
ajis02-1971	52	10	role	role	NOUN
ajis02-1971	52	11	of	of	ADP
ajis02-1971	52	12	objectives	objective	NOUN
ajis02-1971	52	13	in	in	ADP
ajis02-1971	52	14	advertising	advertising	NOUN
ajis02-1971	52	15	management	management	NOUN
ajis02-1971	52	16	contexts	contexts	NOUN
ajis02-1971	52	17	(	(	PUNCT
ajis02-1971	52	18	li	li	PROPN
ajis02-1971	52	19	,	,	PUNCT
ajis02-1971	52	20	h	h	PROPN
ajis02-1971	52	21	&	&	CCONJ
ajis02-1971	52	22	leckenby	leckenby	PROPN
ajis02-1971	52	23	2004	2004	NUM
ajis02-1971	52	24	)	)	PUNCT
ajis02-1971	52	25	.	.	PUNCT
ajis02-1971	53	1	with	with	ADP
ajis02-1971	53	2	reference	reference	NOUN
ajis02-1971	53	3	to	to	ADP
ajis02-1971	53	4	the	the	DET
ajis02-1971	53	5	previous	previous	ADJ
ajis02-1971	53	6	effective	effective	ADJ
ajis02-1971	53	7	frameworks	framework	NOUN
ajis02-1971	53	8	,	,	PUNCT
ajis02-1971	53	9	the	the	DET
ajis02-1971	53	10	present	present	ADJ
ajis02-1971	53	11	study	study	NOUN
ajis02-1971	53	12	will	will	AUX
ajis02-1971	53	13	propose	propose	VERB
ajis02-1971	53	14	an	an	DET
ajis02-1971	53	15	integrated	integrate	VERB
ajis02-1971	53	16	effectiveness	effectiveness	NOUN
ajis02-1971	53	17	framework	framework	NOUN
ajis02-1971	53	18	based	base	VERB
ajis02-1971	53	19	on	on	ADP
ajis02-1971	53	20	that	that	DET
ajis02-1971	53	21	common	common	ADJ
ajis02-1971	53	22	goal	goal	NOUN
ajis02-1971	53	23	.	.	PUNCT
ajis02-1971	54	1	to	to	PART
ajis02-1971	54	2	test	test	VERB
ajis02-1971	54	3	the	the	DET
ajis02-1971	54	4	framework	framework	NOUN
ajis02-1971	54	5	,	,	PUNCT
ajis02-1971	54	6	a	a	DET
ajis02-1971	54	7	fractional	fractional	ADJ
ajis02-1971	54	8	28xn	28xn	ADJ
ajis02-1971	54	9	experimental	experimental	ADJ
ajis02-1971	54	10	design	design	NOUN
ajis02-1971	54	11	is	be	AUX
ajis02-1971	54	12	used	use	VERB
ajis02-1971	54	13	.	.	PUNCT
ajis02-1971	55	1	multivariate	multivariate	NOUN
ajis02-1971	55	2	tests	test	NOUN
ajis02-1971	55	3	via	via	ADP
ajis02-1971	55	4	statistical	statistical	ADJ
ajis02-1971	55	5	packages	package	NOUN
ajis02-1971	55	6	for	for	ADP
ajis02-1971	55	7	social	social	ADJ
ajis02-1971	55	8	sciences	science	NOUN
ajis02-1971	55	9	(	(	PUNCT
ajis02-1971	55	10	spss	spss	PROPN
ajis02-1971	55	11	)	)	PUNCT
ajis02-1971	55	12	,	,	PUNCT
ajis02-1971	55	13	rstudio	rstudio	NOUN
ajis02-1971	55	14	and	and	CCONJ
ajis02-1971	55	15	excel	excel	NOUN
ajis02-1971	55	16	data	datum	NOUN
ajis02-1971	55	17	analysis	analysis	NOUN
ajis02-1971	55	18	toolpak	toolpak	NOUN
ajis02-1971	55	19	,	,	PUNCT
ajis02-1971	55	20	were	be	AUX
ajis02-1971	55	21	employed	employ	VERB
ajis02-1971	55	22	for	for	ADP
ajis02-1971	55	23	further	further	ADJ
ajis02-1971	55	24	data	datum	NOUN
ajis02-1971	55	25	analyses	analysis	NOUN
ajis02-1971	55	26	.	.	PUNCT
ajis02-1971	56	1	the	the	DET
ajis02-1971	56	2	multi	multi	ADJ
ajis02-1971	56	3	-	-	ADJ
ajis02-1971	56	4	factorial	factorial	ADJ
ajis02-1971	56	5	experimental	experimental	ADJ
ajis02-1971	56	6	design	design	NOUN
ajis02-1971	56	7	is	be	AUX
ajis02-1971	56	8	common	common	ADJ
ajis02-1971	56	9	in	in	ADP
ajis02-1971	56	10	the	the	DET
ajis02-1971	56	11	statistical	statistical	ADJ
ajis02-1971	56	12	literature	literature	NOUN
ajis02-1971	56	13	(	(	PUNCT
ajis02-1971	56	14	cox	cox	PROPN
ajis02-1971	56	15	&	&	CCONJ
ajis02-1971	56	16	reid	reid	PROPN
ajis02-1971	56	17	2000	2000	NUM
ajis02-1971	56	18	)	)	PUNCT
ajis02-1971	56	19	,	,	PUNCT
ajis02-1971	56	20	where	where	SCONJ
ajis02-1971	56	21	each	each	DET
ajis02-1971	56	22	parameter	parameter	NOUN
ajis02-1971	56	23	(	(	PUNCT
ajis02-1971	56	24	factor	factor	NOUN
ajis02-1971	56	25	)	)	PUNCT
ajis02-1971	56	26	can	can	AUX
ajis02-1971	56	27	be	be	AUX
ajis02-1971	56	28	experimented	experiment	VERB
ajis02-1971	56	29	on	on	ADP
ajis02-1971	56	30	independently	independently	ADV
ajis02-1971	56	31	and	and	CCONJ
ajis02-1971	56	32	when	when	SCONJ
ajis02-1971	56	33	each	each	DET
ajis02-1971	56	34	experimental	experimental	ADJ
ajis02-1971	56	35	value	value	NOUN
ajis02-1971	56	36	for	for	ADP
ajis02-1971	56	37	a	a	DET
ajis02-1971	56	38	parameter	parameter	NOUN
ajis02-1971	56	39	overlaps	overlap	VERB
ajis02-1971	56	40	with	with	ADP
ajis02-1971	56	41	every	every	DET
ajis02-1971	56	42	other	other	ADJ
ajis02-1971	56	43	experiment	experiment	NOUN
ajis02-1971	56	44	value	value	NOUN
ajis02-1971	56	45	for	for	ADP
ajis02-1971	56	46	all	all	PRON
ajis02-1971	56	47	of	of	ADP
ajis02-1971	56	48	the	the	DET
ajis02-1971	56	49	other	other	ADJ
ajis02-1971	56	50	parameters	parameter	NOUN
ajis02-1971	56	51	.	.	PUNCT
ajis02-1971	57	1	the	the	DET
ajis02-1971	57	2	contributions	contribution	NOUN
ajis02-1971	57	3	of	of	ADP
ajis02-1971	57	4	the	the	DET
ajis02-1971	57	5	present	present	ADJ
ajis02-1971	57	6	study	study	NOUN
ajis02-1971	57	7	can	can	AUX
ajis02-1971	57	8	be	be	AUX
ajis02-1971	57	9	presented	present	VERB
ajis02-1971	57	10	from	from	ADP
ajis02-1971	57	11	three	three	NUM
ajis02-1971	57	12	perspectives	perspective	NOUN
ajis02-1971	57	13	,	,	PUNCT
ajis02-1971	57	14	i.e.	i.e.	X
ajis02-1971	57	15	theoretical	theoretical	ADJ
ajis02-1971	57	16	,	,	PUNCT
ajis02-1971	57	17	empirical	empirical	ADJ
ajis02-1971	57	18	and	and	CCONJ
ajis02-1971	57	19	practical	practical	ADJ
ajis02-1971	57	20	,	,	PUNCT
ajis02-1971	57	21	which	which	PRON
ajis02-1971	57	22	are	be	AUX
ajis02-1971	57	23	described	describe	VERB
ajis02-1971	57	24	below	below	ADV
ajis02-1971	57	25	.	.	PUNCT
ajis02-1971	58	1	theoretically	theoretically	ADV
ajis02-1971	58	2	,	,	PUNCT
ajis02-1971	58	3	the	the	DET
ajis02-1971	58	4	present	present	ADJ
ajis02-1971	58	5	study	study	NOUN
ajis02-1971	58	6	proposed	propose	VERB
ajis02-1971	58	7	a	a	DET
ajis02-1971	58	8	newly	newly	ADV
ajis02-1971	58	9	integrated	integrate	VERB
ajis02-1971	58	10	effectiveness	effectiveness	NOUN
ajis02-1971	58	11	framework	framework	NOUN
ajis02-1971	58	12	which	which	PRON
ajis02-1971	58	13	extends	extend	VERB
ajis02-1971	58	14	previous	previous	ADJ
ajis02-1971	58	15	effectiveness	effectiveness	NOUN
ajis02-1971	58	16	framework	framework	NOUN
ajis02-1971	58	17	to	to	PART
ajis02-1971	58	18	include	include	VERB
ajis02-1971	58	19	new	new	ADJ
ajis02-1971	58	20	constructs	construct	NOUN
ajis02-1971	58	21	and	and	CCONJ
ajis02-1971	58	22	relationships	relationship	NOUN
ajis02-1971	58	23	.	.	PUNCT
ajis02-1971	59	1	empirically	empirically	ADV
ajis02-1971	59	2	,	,	PUNCT
ajis02-1971	59	3	the	the	DET
ajis02-1971	59	4	present	present	ADJ
ajis02-1971	59	5	study	study	NOUN
ajis02-1971	59	6	set	set	VERB
ajis02-1971	59	7	up	up	ADP
ajis02-1971	59	8	a	a	DET
ajis02-1971	59	9	new	new	ADJ
ajis02-1971	59	10	way	way	NOUN
ajis02-1971	59	11	of	of	ADP
ajis02-1971	59	12	designing	design	VERB
ajis02-1971	59	13	multiple	multiple	ADJ
ajis02-1971	59	14	ad	ad	NOUN
ajis02-1971	59	15	spaces	space	NOUN
ajis02-1971	59	16	in	in	ADP
ajis02-1971	59	17	a	a	DET
ajis02-1971	59	18	single	single	ADJ
ajis02-1971	59	19	app	app	NOUN
ajis02-1971	59	20	.	.	PUNCT
ajis02-1971	60	1	by	by	ADP
ajis02-1971	60	2	doing	do	VERB
ajis02-1971	60	3	so	so	ADV
ajis02-1971	60	4	,	,	PUNCT
ajis02-1971	60	5	multiple	multiple	ADJ
ajis02-1971	60	6	factors	factor	NOUN
ajis02-1971	60	7	can	can	AUX
ajis02-1971	60	8	be	be	AUX
ajis02-1971	60	9	tested	test	VERB
ajis02-1971	60	10	interactively	interactively	ADV
ajis02-1971	60	11	and	and	CCONJ
ajis02-1971	60	12	concurrently	concurrently	ADV
ajis02-1971	60	13	.	.	PUNCT
ajis02-1971	61	1	that	that	PRON
ajis02-1971	61	2	helps	help	VERB
ajis02-1971	61	3	to	to	PART
ajis02-1971	61	4	save	save	VERB
ajis02-1971	61	5	the	the	DET
ajis02-1971	61	6	time	time	NOUN
ajis02-1971	61	7	of	of	ADP
ajis02-1971	61	8	doing	do	VERB
ajis02-1971	61	9	multiple	multiple	ADJ
ajis02-1971	61	10	nested	nest	VERB
ajis02-1971	61	11	a	a	DET
ajis02-1971	61	12	/	/	SYM
ajis02-1971	61	13	b	b	NOUN
ajis02-1971	61	14	tests	test	NOUN
ajis02-1971	61	15	.	.	PUNCT
ajis02-1971	62	1	practically	practically	ADV
ajis02-1971	62	2	,	,	PUNCT
ajis02-1971	62	3	the	the	DET
ajis02-1971	62	4	present	present	ADJ
ajis02-1971	62	5	study	study	NOUN
ajis02-1971	62	6	suggests	suggest	VERB
ajis02-1971	62	7	newly	newly	ADV
ajis02-1971	62	8	integrated	integrate	VERB
ajis02-1971	62	9	advertising	advertising	NOUN
ajis02-1971	62	10	strategies	strategy	NOUN
ajis02-1971	62	11	associated	associate	VERB
ajis02-1971	62	12	with	with	ADP
ajis02-1971	62	13	publishers	publisher	NOUN
ajis02-1971	62	14	to	to	PART
ajis02-1971	62	15	further	far	ADV
ajis02-1971	62	16	enhance	enhance	VERB
ajis02-1971	62	17	the	the	DET
ajis02-1971	62	18	ad	ad	NOUN
ajis02-1971	62	19	click	click	NOUN
ajis02-1971	62	20	performance	performance	NOUN
ajis02-1971	62	21	of	of	ADP
ajis02-1971	62	22	mobile	mobile	ADJ
ajis02-1971	62	23	inapp	inapp	NOUN
ajis02-1971	62	24	advertising	advertising	NOUN
ajis02-1971	62	25	.	.	PUNCT
ajis02-1971	63	1	by	by	ADP
ajis02-1971	63	2	which	which	PRON
ajis02-1971	63	3	,	,	PUNCT
ajis02-1971	63	4	newly	newly	ADV
ajis02-1971	63	5	integrated	integrate	VERB
ajis02-1971	63	6	advertising	advertising	NOUN
ajis02-1971	63	7	strategies	strategy	NOUN
ajis02-1971	63	8	could	could	AUX
ajis02-1971	63	9	be	be	AUX
ajis02-1971	63	10	recommended	recommend	VERB
ajis02-1971	63	11	to	to	PART
ajis02-1971	63	12	be	be	AUX
ajis02-1971	63	13	applied	apply	VERB
ajis02-1971	63	14	in	in	ADP
ajis02-1971	63	15	practice	practice	NOUN
ajis02-1971	63	16	and	and	CCONJ
ajis02-1971	63	17	could	could	AUX
ajis02-1971	63	18	help	help	VERB
ajis02-1971	63	19	increasing	increase	VERB
ajis02-1971	63	20	mobile	mobile	ADJ
ajis02-1971	63	21	in	in	ADP
ajis02-1971	63	22	-	-	PUNCT
ajis02-1971	63	23	app	app	NOUN
ajis02-1971	63	24	advertising	advertising	NOUN
ajis02-1971	63	25	revenue	revenue	NOUN
ajis02-1971	63	26	significantly	significantly	ADV
ajis02-1971	63	27	higher	high	ADJ
ajis02-1971	63	28	by	by	ADP
ajis02-1971	63	29	balancing	balance	VERB
ajis02-1971	63	30	the	the	DET
ajis02-1971	63	31	benefits	benefit	NOUN
ajis02-1971	63	32	of	of	ADP
ajis02-1971	63	33	all	all	DET
ajis02-1971	63	34	participants	participant	NOUN
ajis02-1971	63	35	involved	involve	VERB
ajis02-1971	63	36	.	.	PUNCT
ajis02-1971	64	1	2	2	NUM
ajis02-1971	64	2	background	background	NOUN
ajis02-1971	64	3	the	the	DET
ajis02-1971	64	4	present	present	ADJ
ajis02-1971	64	5	study	study	NOUN
ajis02-1971	64	6	is	be	AUX
ajis02-1971	64	7	grounded	ground	VERB
ajis02-1971	64	8	in	in	ADP
ajis02-1971	64	9	web	web	NOUN
ajis02-1971	64	10	advertising	advertising	NOUN
ajis02-1971	64	11	,	,	PUNCT
ajis02-1971	64	12	mobile	mobile	ADJ
ajis02-1971	64	13	advertising	advertising	NOUN
ajis02-1971	64	14	and	and	CCONJ
ajis02-1971	64	15	mobile	mobile	ADJ
ajis02-1971	64	16	display	display	NOUN
ajis02-1971	64	17	advertising	advertising	NOUN
ajis02-1971	64	18	.	.	PUNCT
ajis02-1971	65	1	2.1	2.1	NUM
ajis02-1971	65	2	web	web	NOUN
ajis02-1971	65	3	advertising	advertising	NOUN
ajis02-1971	65	4	there	there	PRON
ajis02-1971	65	5	are	be	VERB
ajis02-1971	65	6	various	various	ADJ
ajis02-1971	65	7	definitions	definition	NOUN
ajis02-1971	65	8	of	of	ADP
ajis02-1971	65	9	advertising	advertising	NOUN
ajis02-1971	65	10	.	.	PUNCT
ajis02-1971	66	1	richards	richard	NOUN
ajis02-1971	66	2	and	and	CCONJ
ajis02-1971	66	3	curran	curran	PROPN
ajis02-1971	66	4	(	(	PUNCT
ajis02-1971	66	5	2002	2002	NUM
ajis02-1971	66	6	)	)	PUNCT
ajis02-1971	66	7	suggested	suggest	VERB
ajis02-1971	66	8	that	that	SCONJ
ajis02-1971	66	9	advertising	advertising	NOUN
ajis02-1971	66	10	is	be	AUX
ajis02-1971	66	11	defined	define	VERB
ajis02-1971	66	12	as	as	ADP
ajis02-1971	66	13	a	a	DET
ajis02-1971	66	14	communication	communication	NOUN
ajis02-1971	66	15	designed	design	VERB
ajis02-1971	66	16	to	to	PART
ajis02-1971	66	17	entice	entice	VERB
ajis02-1971	66	18	an	an	DET
ajis02-1971	66	19	audience	audience	NOUN
ajis02-1971	66	20	to	to	PART
ajis02-1971	66	21	take	take	VERB
ajis02-1971	66	22	some	some	DET
ajis02-1971	66	23	action	action	NOUN
ajis02-1971	66	24	,	,	PUNCT
ajis02-1971	66	25	either	either	CCONJ
ajis02-1971	66	26	instantly	instantly	ADV
ajis02-1971	66	27	or	or	CCONJ
ajis02-1971	66	28	in	in	ADP
ajis02-1971	66	29	the	the	DET
ajis02-1971	66	30	near	near	ADJ
ajis02-1971	66	31	future	future	NOUN
ajis02-1971	66	32	.	.	PUNCT
ajis02-1971	67	1	the	the	DET
ajis02-1971	67	2	advertisement	advertisement	NOUN
ajis02-1971	67	3	is	be	AUX
ajis02-1971	67	4	usually	usually	ADV
ajis02-1971	67	5	paid	pay	VERB
ajis02-1971	67	6	from	from	ADP
ajis02-1971	67	7	an	an	DET
ajis02-1971	67	8	identifiable	identifiable	ADJ
ajis02-1971	67	9	source	source	NOUN
ajis02-1971	67	10	and	and	CCONJ
ajis02-1971	67	11	can	can	AUX
ajis02-1971	67	12	be	be	AUX
ajis02-1971	67	13	conveyed	convey	VERB
ajis02-1971	67	14	through	through	ADP
ajis02-1971	67	15	print	print	NOUN
ajis02-1971	67	16	,	,	PUNCT
ajis02-1971	67	17	tv	tv	NOUN
ajis02-1971	67	18	,	,	PUNCT
ajis02-1971	67	19	web	web	NOUN
ajis02-1971	67	20	and	and	CCONJ
ajis02-1971	67	21	other	other	ADJ
ajis02-1971	67	22	methods	method	NOUN
ajis02-1971	67	23	.	.	PUNCT
ajis02-1971	68	1	advertising	advertising	NOUN
ajis02-1971	68	2	on	on	ADP
ajis02-1971	68	3	the	the	DET
ajis02-1971	68	4	web	web	NOUN
ajis02-1971	68	5	became	become	VERB
ajis02-1971	68	6	mainstream	mainstream	ADJ
ajis02-1971	68	7	in	in	ADP
ajis02-1971	68	8	early	early	ADJ
ajis02-1971	68	9	1994	1994	NUM
ajis02-1971	68	10	when	when	SCONJ
ajis02-1971	68	11	a	a	DET
ajis02-1971	68	12	banner	banner	NOUN
ajis02-1971	68	13	ad	ad	NOUN
ajis02-1971	68	14	was	be	AUX
ajis02-1971	68	15	displayed	display	VERB
ajis02-1971	68	16	on	on	ADP
ajis02-1971	68	17	the	the	DET
ajis02-1971	68	18	website	website	NOUN
ajis02-1971	68	19	of	of	ADP
ajis02-1971	68	20	at&t	at&t	PROPN
ajis02-1971	68	21	(	(	PUNCT
ajis02-1971	68	22	briggs	briggs	PROPN
ajis02-1971	68	23	&	&	CCONJ
ajis02-1971	68	24	hollis	hollis	PROPN
ajis02-1971	68	25	1997	1997	NUM
ajis02-1971	68	26	;	;	PUNCT
ajis02-1971	68	27	lohtia	lohtia	PROPN
ajis02-1971	68	28	,	,	PUNCT
ajis02-1971	68	29	donthu	donthu	PROPN
ajis02-1971	68	30	&	&	CCONJ
ajis02-1971	68	31	hershberger	hershberger	NOUN
ajis02-1971	68	32	2003	2003	NUM
ajis02-1971	68	33	;	;	PUNCT
ajis02-1971	68	34	robinson	robinson	PROPN
ajis02-1971	68	35	,	,	PUNCT
ajis02-1971	68	36	wysocka	wysocka	NOUN
ajis02-1971	68	37	&	&	CCONJ
ajis02-1971	68	38	hand	hand	NOUN
ajis02-1971	68	39	2007	2007	NUM
ajis02-1971	68	40	)	)	PUNCT
ajis02-1971	68	41	.	.	PUNCT
ajis02-1971	69	1	during	during	ADP
ajis02-1971	69	2	the	the	DET
ajis02-1971	69	3	preliminary	preliminary	ADJ
ajis02-1971	69	4	period	period	NOUN
ajis02-1971	69	5	when	when	SCONJ
ajis02-1971	69	6	fewer	few	ADJ
ajis02-1971	69	7	than	than	ADP
ajis02-1971	69	8	one	one	NUM
ajis02-1971	69	9	-	-	PUNCT
ajis02-1971	69	10	third	third	NOUN
ajis02-1971	69	11	of	of	ADP
ajis02-1971	69	12	u.s	u.s	PROPN
ajis02-1971	69	13	.	.	PROPN
ajis02-1971	69	14	australasian	australasian	ADJ
ajis02-1971	69	15	journal	journal	NOUN
ajis02-1971	69	16	of	of	ADP
ajis02-1971	69	17	information	information	PROPN
ajis02-1971	69	18	systems	systems	PROPN
ajis02-1971	69	19	truong	truong	PROPN
ajis02-1971	69	20	,	,	PUNCT
ajis02-1971	69	21	nkhoma	nkhoma	PROPN
ajis02-1971	69	22	&	&	CCONJ
ajis02-1971	69	23	pansuwong	pansuwong	ADJ
ajis02-1971	69	24	2019	2019	NUM
ajis02-1971	69	25	,	,	PUNCT
ajis02-1971	69	26	vol	vol	NOUN
ajis02-1971	69	27	23	23	NUM
ajis02-1971	69	28	,	,	PUNCT
ajis02-1971	69	29	research	research	NOUN
ajis02-1971	69	30	article	article	NOUN
ajis02-1971	69	31	integrated	integrate	VERB
ajis02-1971	69	32	effectiveness	effectiveness	NOUN
ajis02-1971	69	33	framework	framework	NOUN
ajis02-1971	69	34	for	for	ADP
ajis02-1971	69	35	in	in	ADP
ajis02-1971	69	36	-	-	PUNCT
ajis02-1971	69	37	app	app	NOUN
ajis02-1971	69	38	advertising	advertising	NOUN
ajis02-1971	69	39	5	5	NUM
ajis02-1971	69	40	households	household	NOUN
ajis02-1971	69	41	had	have	VERB
ajis02-1971	69	42	computers	computer	NOUN
ajis02-1971	69	43	,	,	PUNCT
ajis02-1971	69	44	and	and	CCONJ
ajis02-1971	69	45	fewer	few	ADJ
ajis02-1971	69	46	than	than	ADP
ajis02-1971	69	47	half	half	NOUN
ajis02-1971	69	48	of	of	ADP
ajis02-1971	69	49	those	those	DET
ajis02-1971	69	50	machines	machine	NOUN
ajis02-1971	69	51	had	have	VERB
ajis02-1971	69	52	internet	internet	NOUN
ajis02-1971	69	53	connections	connection	NOUN
ajis02-1971	69	54	,	,	PUNCT
ajis02-1971	69	55	only	only	ADV
ajis02-1971	69	56	traditional	traditional	ADJ
ajis02-1971	69	57	methods	method	NOUN
ajis02-1971	69	58	of	of	ADP
ajis02-1971	69	59	advertising	advertising	NOUN
ajis02-1971	69	60	were	be	AUX
ajis02-1971	69	61	used	use	VERB
ajis02-1971	69	62	(	(	PUNCT
ajis02-1971	69	63	thorson	thorson	PROPN
ajis02-1971	69	64	&	&	CCONJ
ajis02-1971	69	65	schumann	schumann	PROPN
ajis02-1971	69	66	1999	1999	NUM
ajis02-1971	69	67	)	)	PUNCT
ajis02-1971	69	68	.	.	PUNCT
ajis02-1971	70	1	at	at	ADP
ajis02-1971	70	2	that	that	DET
ajis02-1971	70	3	time	time	NOUN
ajis02-1971	70	4	,	,	PUNCT
ajis02-1971	70	5	banner	banner	NOUN
ajis02-1971	70	6	ads	ad	NOUN
ajis02-1971	70	7	were	be	AUX
ajis02-1971	70	8	served	serve	VERB
ajis02-1971	70	9	as	as	ADP
ajis02-1971	70	10	links	link	NOUN
ajis02-1971	70	11	to	to	ADP
ajis02-1971	70	12	the	the	DET
ajis02-1971	70	13	online	online	ADJ
ajis02-1971	70	14	versions	version	NOUN
ajis02-1971	70	15	of	of	ADP
ajis02-1971	70	16	newspapers	newspaper	NOUN
ajis02-1971	70	17	,	,	PUNCT
ajis02-1971	70	18	business	business	NOUN
ajis02-1971	70	19	directories	directory	NOUN
ajis02-1971	70	20	or	or	CCONJ
ajis02-1971	70	21	other	other	ADJ
ajis02-1971	70	22	direct	direct	ADJ
ajis02-1971	70	23	services	service	NOUN
ajis02-1971	70	24	.	.	PUNCT
ajis02-1971	71	1	by	by	ADP
ajis02-1971	71	2	then	then	ADV
ajis02-1971	71	3	,	,	PUNCT
ajis02-1971	71	4	banner	banner	NOUN
ajis02-1971	71	5	ads	ad	NOUN
ajis02-1971	71	6	were	be	AUX
ajis02-1971	71	7	one	one	NUM
ajis02-1971	71	8	of	of	ADP
ajis02-1971	71	9	the	the	DET
ajis02-1971	71	10	most	most	ADV
ajis02-1971	71	11	prevalent	prevalent	ADJ
ajis02-1971	71	12	online	online	ADJ
ajis02-1971	71	13	display	display	NOUN
ajis02-1971	71	14	ad	ad	NOUN
ajis02-1971	71	15	formats	format	NOUN
ajis02-1971	71	16	(	(	PUNCT
ajis02-1971	71	17	hoffman	hoffman	NOUN
ajis02-1971	71	18	&	&	CCONJ
ajis02-1971	71	19	novak	novak	PROPN
ajis02-1971	71	20	2000	2000	NUM
ajis02-1971	71	21	;	;	PUNCT
ajis02-1971	71	22	mangani	mangani	PROPN
ajis02-1971	71	23	2004	2004	NUM
ajis02-1971	71	24	)	)	PUNCT
ajis02-1971	71	25	.	.	PUNCT
ajis02-1971	72	1	banner	banner	NOUN
ajis02-1971	72	2	ads	ad	NOUN
ajis02-1971	72	3	are	be	AUX
ajis02-1971	72	4	considered	consider	VERB
ajis02-1971	72	5	as	as	ADP
ajis02-1971	72	6	display	display	NOUN
ajis02-1971	72	7	ads	ad	NOUN
ajis02-1971	72	8	(	(	PUNCT
ajis02-1971	72	9	edizel	edizel	NOUN
ajis02-1971	72	10	,	,	PUNCT
ajis02-1971	72	11	mantrach	mantrach	PROPN
ajis02-1971	72	12	&	&	CCONJ
ajis02-1971	72	13	bai	bai	PROPN
ajis02-1971	72	14	2017	2017	NUM
ajis02-1971	72	15	)	)	PUNCT
ajis02-1971	72	16	.	.	PUNCT
ajis02-1971	73	1	they	they	PRON
ajis02-1971	73	2	are	be	AUX
ajis02-1971	73	3	a	a	DET
ajis02-1971	73	4	form	form	NOUN
ajis02-1971	73	5	of	of	ADP
ajis02-1971	73	6	graphical	graphical	ADJ
ajis02-1971	73	7	ads	ad	NOUN
ajis02-1971	73	8	embedded	embed	VERB
ajis02-1971	73	9	into	into	ADP
ajis02-1971	73	10	a	a	DET
ajis02-1971	73	11	webpage	webpage	NOUN
ajis02-1971	73	12	and	and	CCONJ
ajis02-1971	73	13	commonly	commonly	ADV
ajis02-1971	73	14	used	use	VERB
ajis02-1971	73	15	as	as	ADP
ajis02-1971	73	16	a	a	DET
ajis02-1971	73	17	combination	combination	NOUN
ajis02-1971	73	18	of	of	ADP
ajis02-1971	73	19	static	static	NOUN
ajis02-1971	73	20	/	/	SYM
ajis02-1971	73	21	animated	animate	VERB
ajis02-1971	73	22	images	image	NOUN
ajis02-1971	73	23	or	or	CCONJ
ajis02-1971	73	24	text	text	NOUN
ajis02-1971	73	25	and/or	and/or	CCONJ
ajis02-1971	73	26	video	video	NOUN
ajis02-1971	73	27	.	.	PUNCT
ajis02-1971	74	1	these	these	PRON
ajis02-1971	74	2	are	be	AUX
ajis02-1971	74	3	designed	design	VERB
ajis02-1971	74	4	to	to	PART
ajis02-1971	74	5	convey	convey	VERB
ajis02-1971	74	6	an	an	DET
ajis02-1971	74	7	advertising	advertising	NOUN
ajis02-1971	74	8	/	/	SYM
ajis02-1971	74	9	marketing	marketing	NOUN
ajis02-1971	74	10	message	message	NOUN
ajis02-1971	74	11	and/or	and/or	CCONJ
ajis02-1971	74	12	encourage	encourage	VERB
ajis02-1971	74	13	users	user	NOUN
ajis02-1971	74	14	to	to	PART
ajis02-1971	74	15	take	take	VERB
ajis02-1971	74	16	action	action	NOUN
ajis02-1971	74	17	.	.	PUNCT
ajis02-1971	75	1	banner	banner	NOUN
ajis02-1971	75	2	ad	ad	NOUN
ajis02-1971	75	3	dimensions	dimension	NOUN
ajis02-1971	75	4	are	be	AUX
ajis02-1971	75	5	generally	generally	ADV
ajis02-1971	75	6	defined	define	VERB
ajis02-1971	75	7	by	by	ADP
ajis02-1971	75	8	width	width	NOUN
ajis02-1971	75	9	and	and	CCONJ
ajis02-1971	75	10	height	height	NOUN
ajis02-1971	75	11	,	,	PUNCT
ajis02-1971	75	12	represented	represent	VERB
ajis02-1971	75	13	in	in	ADP
ajis02-1971	75	14	pixels	pixel	NOUN
ajis02-1971	75	15	.	.	PUNCT
ajis02-1971	76	1	by	by	ADP
ajis02-1971	76	2	1996	1996	NUM
ajis02-1971	76	3	,	,	PUNCT
ajis02-1971	76	4	the	the	DET
ajis02-1971	76	5	banner	banner	NOUN
ajis02-1971	76	6	ads	ad	NOUN
ajis02-1971	76	7	on	on	ADP
ajis02-1971	76	8	the	the	DET
ajis02-1971	76	9	web	web	NOUN
ajis02-1971	76	10	bring	bring	VERB
ajis02-1971	76	11	back	back	ADV
ajis02-1971	76	12	a	a	DET
ajis02-1971	76	13	revenue	revenue	NOUN
ajis02-1971	76	14	of	of	ADP
ajis02-1971	76	15	$	$	SYM
ajis02-1971	76	16	267	267	NUM
ajis02-1971	76	17	million	million	NUM
ajis02-1971	76	18	(	(	PUNCT
ajis02-1971	76	19	internet	internet	NOUN
ajis02-1971	76	20	advertising	advertising	NOUN
ajis02-1971	76	21	revenue	revenue	NOUN
ajis02-1971	76	22	report	report	NOUN
ajis02-1971	76	23	1996	1996	NUM
ajis02-1971	76	24	-	-	SYM
ajis02-1971	76	25	2016	2016	NUM
ajis02-1971	76	26	)	)	PUNCT
ajis02-1971	76	27	.	.	PUNCT
ajis02-1971	77	1	since	since	SCONJ
ajis02-1971	77	2	1997	1997	NUM
ajis02-1971	77	3	,	,	PUNCT
ajis02-1971	77	4	web	web	NOUN
ajis02-1971	77	5	advertisers	advertiser	NOUN
ajis02-1971	77	6	have	have	AUX
ajis02-1971	77	7	become	become	VERB
ajis02-1971	77	8	more	more	ADV
ajis02-1971	77	9	mature	mature	ADJ
ajis02-1971	77	10	.	.	PUNCT
ajis02-1971	78	1	they	they	PRON
ajis02-1971	78	2	started	start	VERB
ajis02-1971	78	3	focusing	focus	VERB
ajis02-1971	78	4	on	on	ADP
ajis02-1971	78	5	targeting	target	VERB
ajis02-1971	78	6	web	web	NOUN
ajis02-1971	78	7	advertisements	advertisement	NOUN
ajis02-1971	78	8	.	.	PUNCT
ajis02-1971	79	1	instead	instead	ADV
ajis02-1971	79	2	of	of	ADP
ajis02-1971	79	3	links	link	NOUN
ajis02-1971	79	4	,	,	PUNCT
ajis02-1971	79	5	they	they	PRON
ajis02-1971	79	6	are	be	AUX
ajis02-1971	79	7	more	more	ADV
ajis02-1971	79	8	concerned	concerned	ADJ
ajis02-1971	79	9	with	with	ADP
ajis02-1971	79	10	location	location	NOUN
ajis02-1971	79	11	and	and	CCONJ
ajis02-1971	79	12	personalization	personalization	NOUN
ajis02-1971	79	13	(	(	PUNCT
ajis02-1971	79	14	thorson	thorson	PROPN
ajis02-1971	79	15	&	&	CCONJ
ajis02-1971	79	16	schumann	schumann	PROPN
ajis02-1971	79	17	1999	1999	NUM
ajis02-1971	79	18	)	)	PUNCT
ajis02-1971	79	19	.	.	PUNCT
ajis02-1971	80	1	to	to	PART
ajis02-1971	80	2	overcome	overcome	VERB
ajis02-1971	80	3	the	the	DET
ajis02-1971	80	4	geographic	geographic	ADJ
ajis02-1971	80	5	limitation	limitation	NOUN
ajis02-1971	80	6	of	of	ADP
ajis02-1971	80	7	web	web	NOUN
ajis02-1971	80	8	advertising	advertising	NOUN
ajis02-1971	80	9	at	at	ADP
ajis02-1971	80	10	that	that	DET
ajis02-1971	80	11	time	time	NOUN
ajis02-1971	80	12	,	,	PUNCT
ajis02-1971	80	13	the	the	DET
ajis02-1971	80	14	websites	website	NOUN
ajis02-1971	80	15	asked	ask	VERB
ajis02-1971	80	16	their	their	PRON
ajis02-1971	80	17	users	user	NOUN
ajis02-1971	80	18	to	to	PART
ajis02-1971	80	19	register	register	VERB
ajis02-1971	80	20	the	the	DET
ajis02-1971	80	21	zip	zip	NOUN
ajis02-1971	80	22	codes	code	NOUN
ajis02-1971	80	23	.	.	PUNCT
ajis02-1971	81	1	tailoring	tailor	VERB
ajis02-1971	81	2	advertisements	advertisement	NOUN
ajis02-1971	81	3	and	and	CCONJ
ajis02-1971	81	4	purchase	purchase	NOUN
ajis02-1971	81	5	experiences	experience	NOUN
ajis02-1971	81	6	to	to	ADP
ajis02-1971	81	7	individual	individual	ADJ
ajis02-1971	81	8	tastes	taste	NOUN
ajis02-1971	81	9	,	,	PUNCT
ajis02-1971	81	10	on	on	ADP
ajis02-1971	81	11	the	the	DET
ajis02-1971	81	12	basis	basis	NOUN
ajis02-1971	81	13	of	of	ADP
ajis02-1971	81	14	people	people	NOUN
ajis02-1971	81	15	’s	’s	PART
ajis02-1971	81	16	needs	need	NOUN
ajis02-1971	81	17	,	,	PUNCT
ajis02-1971	81	18	interests	interest	NOUN
ajis02-1971	81	19	,	,	PUNCT
ajis02-1971	81	20	and	and	CCONJ
ajis02-1971	81	21	preferences	preference	NOUN
ajis02-1971	81	22	are	be	AUX
ajis02-1971	81	23	called	call	VERB
ajis02-1971	81	24	as	as	ADP
ajis02-1971	81	25	personalization	personalization	NOUN
ajis02-1971	81	26	(	(	PUNCT
ajis02-1971	81	27	chellappa	chellappa	NOUN
ajis02-1971	81	28	&	&	CCONJ
ajis02-1971	81	29	sin	sin	NOUN
ajis02-1971	81	30	2005	2005	NUM
ajis02-1971	81	31	)	)	PUNCT
ajis02-1971	81	32	.	.	PUNCT
ajis02-1971	82	1	personalization	personalization	NOUN
ajis02-1971	82	2	is	be	AUX
ajis02-1971	82	3	an	an	DET
ajis02-1971	82	4	antecedent	antecedent	NOUN
ajis02-1971	82	5	of	of	ADP
ajis02-1971	82	6	online	online	ADJ
ajis02-1971	82	7	service	service	NOUN
ajis02-1971	82	8	quality	quality	NOUN
ajis02-1971	82	9	(	(	PUNCT
ajis02-1971	82	10	wolfinbarger	wolfinbarger	NOUN
ajis02-1971	82	11	&	&	CCONJ
ajis02-1971	82	12	gilly	gilly	PROPN
ajis02-1971	82	13	2003	2003	NUM
ajis02-1971	82	14	)	)	PUNCT
ajis02-1971	82	15	.	.	PUNCT
ajis02-1971	83	1	mokbel	mokbel	NOUN
ajis02-1971	83	2	and	and	CCONJ
ajis02-1971	83	3	levandoski	levandoski	ADJ
ajis02-1971	83	4	(	(	PUNCT
ajis02-1971	83	5	2009	2009	NUM
ajis02-1971	83	6	)	)	PUNCT
ajis02-1971	83	7	assert	assert	VERB
ajis02-1971	83	8	that	that	SCONJ
ajis02-1971	83	9	advertising	advertising	NOUN
ajis02-1971	83	10	contents	content	NOUN
ajis02-1971	83	11	should	should	AUX
ajis02-1971	83	12	be	be	AUX
ajis02-1971	83	13	personalized	personalize	VERB
ajis02-1971	83	14	or	or	CCONJ
ajis02-1971	83	15	matched	match	VERB
ajis02-1971	83	16	to	to	ADP
ajis02-1971	83	17	users	user	NOUN
ajis02-1971	83	18	’	’	PART
ajis02-1971	83	19	preferences	preference	NOUN
ajis02-1971	83	20	and	and	CCONJ
ajis02-1971	83	21	profile	profile	NOUN
ajis02-1971	83	22	.	.	PUNCT
ajis02-1971	84	1	web	web	NOUN
ajis02-1971	84	2	display	display	NOUN
ajis02-1971	84	3	advertising	advertising	NOUN
ajis02-1971	84	4	could	could	AUX
ajis02-1971	84	5	be	be	AUX
ajis02-1971	84	6	in	in	ADP
ajis02-1971	84	7	the	the	DET
ajis02-1971	84	8	forms	form	NOUN
ajis02-1971	84	9	of	of	ADP
ajis02-1971	84	10	banners	banner	NOUN
ajis02-1971	84	11	,	,	PUNCT
ajis02-1971	84	12	skyscrapers	skyscraper	NOUN
ajis02-1971	84	13	,	,	PUNCT
ajis02-1971	84	14	and	and	CCONJ
ajis02-1971	84	15	rich	rich	ADJ
ajis02-1971	84	16	media	medium	NOUN
ajis02-1971	84	17	in	in	ADP
ajis02-1971	84	18	order	order	NOUN
ajis02-1971	84	19	to	to	PART
ajis02-1971	84	20	achieve	achieve	VERB
ajis02-1971	84	21	brand	brand	NOUN
ajis02-1971	84	22	awareness	awareness	NOUN
ajis02-1971	84	23	and	and	CCONJ
ajis02-1971	84	24	encourage	encourage	VERB
ajis02-1971	84	25	click	click	VERB
ajis02-1971	84	26	through	through	ADP
ajis02-1971	84	27	to	to	ADP
ajis02-1971	84	28	a	a	DET
ajis02-1971	84	29	target	target	NOUN
ajis02-1971	84	30	website	website	NOUN
ajis02-1971	84	31	.	.	PUNCT
ajis02-1971	85	1	in	in	ADP
ajis02-1971	85	2	one	one	NUM
ajis02-1971	85	3	of	of	ADP
ajis02-1971	85	4	the	the	DET
ajis02-1971	85	5	early	early	ADJ
ajis02-1971	85	6	studies	study	NOUN
ajis02-1971	85	7	of	of	ADP
ajis02-1971	85	8	banner	banner	NOUN
ajis02-1971	85	9	advertisement	advertisement	NOUN
ajis02-1971	85	10	effects	effect	NOUN
ajis02-1971	85	11	,	,	PUNCT
ajis02-1971	85	12	briggs	briggs	PROPN
ajis02-1971	85	13	and	and	CCONJ
ajis02-1971	85	14	hollis	hollis	PROPN
ajis02-1971	85	15	(	(	PUNCT
ajis02-1971	85	16	1997	1997	NUM
ajis02-1971	85	17	)	)	PUNCT
ajis02-1971	85	18	found	find	VERB
ajis02-1971	85	19	that	that	SCONJ
ajis02-1971	85	20	banner	banner	NOUN
ajis02-1971	85	21	advertisements	advertisement	NOUN
ajis02-1971	85	22	resulted	result	VERB
ajis02-1971	85	23	in	in	ADP
ajis02-1971	85	24	heightened	heightened	ADJ
ajis02-1971	85	25	awareness	awareness	NOUN
ajis02-1971	85	26	,	,	PUNCT
ajis02-1971	85	27	brand	brand	NOUN
ajis02-1971	85	28	perceptions	perception	NOUN
ajis02-1971	85	29	and	and	CCONJ
ajis02-1971	85	30	attitudinal	attitudinal	ADJ
ajis02-1971	85	31	shifts	shift	NOUN
ajis02-1971	85	32	for	for	ADP
ajis02-1971	85	33	brands	brand	NOUN
ajis02-1971	85	34	.	.	PUNCT
ajis02-1971	86	1	by	by	ADP
ajis02-1971	86	2	1998	1998	NUM
ajis02-1971	86	3	,	,	PUNCT
ajis02-1971	86	4	another	another	DET
ajis02-1971	86	5	form	form	NOUN
ajis02-1971	86	6	of	of	ADP
ajis02-1971	86	7	ads	ad	NOUN
ajis02-1971	86	8	was	be	AUX
ajis02-1971	86	9	created	create	VERB
ajis02-1971	86	10	and	and	CCONJ
ajis02-1971	86	11	become	become	VERB
ajis02-1971	86	12	popular	popular	ADJ
ajis02-1971	86	13	.	.	PUNCT
ajis02-1971	87	1	those	those	PRON
ajis02-1971	87	2	are	be	AUX
ajis02-1971	87	3	interstitial	interstitial	ADJ
ajis02-1971	87	4	ads	ad	NOUN
ajis02-1971	87	5	.	.	PUNCT
ajis02-1971	88	1	ads	ad	NOUN
ajis02-1971	88	2	of	of	ADP
ajis02-1971	88	3	this	this	DET
ajis02-1971	88	4	type	type	NOUN
ajis02-1971	88	5	will	will	AUX
ajis02-1971	88	6	appear	appear	VERB
ajis02-1971	88	7	while	while	SCONJ
ajis02-1971	88	8	users	user	NOUN
ajis02-1971	88	9	wait	wait	VERB
ajis02-1971	88	10	for	for	SCONJ
ajis02-1971	88	11	screens	screen	NOUN
ajis02-1971	88	12	to	to	PART
ajis02-1971	88	13	download	download	VERB
ajis02-1971	88	14	.	.	PUNCT
ajis02-1971	89	1	by	by	ADP
ajis02-1971	89	2	then	then	ADV
ajis02-1971	89	3	,	,	PUNCT
ajis02-1971	89	4	the	the	DET
ajis02-1971	89	5	advertisers	advertiser	NOUN
ajis02-1971	89	6	have	have	AUX
ajis02-1971	89	7	learnt	learn	VERB
ajis02-1971	89	8	to	to	PART
ajis02-1971	89	9	maximize	maximize	VERB
ajis02-1971	89	10	their	their	PRON
ajis02-1971	89	11	advertising	advertising	NOUN
ajis02-1971	89	12	revenue	revenue	NOUN
ajis02-1971	89	13	by	by	ADP
ajis02-1971	89	14	taking	take	VERB
ajis02-1971	89	15	advantage	advantage	NOUN
ajis02-1971	89	16	of	of	ADP
ajis02-1971	89	17	loading	loading	NOUN
ajis02-1971	89	18	time	time	NOUN
ajis02-1971	89	19	.	.	PUNCT
ajis02-1971	90	1	the	the	DET
ajis02-1971	90	2	year	year	NOUN
ajis02-1971	90	3	1998	1998	NUM
ajis02-1971	90	4	is	be	AUX
ajis02-1971	90	5	also	also	ADV
ajis02-1971	90	6	the	the	DET
ajis02-1971	90	7	year	year	NOUN
ajis02-1971	90	8	when	when	SCONJ
ajis02-1971	90	9	the	the	DET
ajis02-1971	90	10	history	history	NOUN
ajis02-1971	90	11	of	of	ADP
ajis02-1971	90	12	contextual	contextual	ADJ
ajis02-1971	90	13	advertising	advertising	NOUN
ajis02-1971	90	14	began	begin	VERB
ajis02-1971	90	15	.	.	PUNCT
ajis02-1971	91	1	oingo	oingo	PROPN
ajis02-1971	91	2	,	,	PUNCT
ajis02-1971	91	3	inc	inc	PROPN
ajis02-1971	91	4	.	.	PROPN
ajis02-1971	91	5	,	,	PUNCT
ajis02-1971	91	6	a	a	DET
ajis02-1971	91	7	privately	privately	ADV
ajis02-1971	91	8	held	hold	VERB
ajis02-1971	91	9	company	company	NOUN
ajis02-1971	91	10	started	start	VERB
ajis02-1971	91	11	by	by	ADP
ajis02-1971	91	12	gilad	gilad	PROPN
ajis02-1971	91	13	elbaz	elbaz	PROPN
ajis02-1971	91	14	and	and	CCONJ
ajis02-1971	91	15	adam	adam	PROPN
ajis02-1971	91	16	weissman	weissman	PROPN
ajis02-1971	91	17	,	,	PUNCT
ajis02-1971	91	18	developed	develop	VERB
ajis02-1971	91	19	a	a	DET
ajis02-1971	91	20	proprietary	proprietary	ADJ
ajis02-1971	91	21	search	search	NOUN
ajis02-1971	91	22	algorithm	algorithm	NOUN
ajis02-1971	91	23	based	base	VERB
ajis02-1971	91	24	on	on	ADP
ajis02-1971	91	25	word	word	NOUN
ajis02-1971	91	26	meanings	meaning	NOUN
ajis02-1971	91	27	and	and	CCONJ
ajis02-1971	91	28	built	build	VERB
ajis02-1971	91	29	upon	upon	SCONJ
ajis02-1971	91	30	an	an	DET
ajis02-1971	91	31	underlying	underlying	ADJ
ajis02-1971	91	32	lexicon	lexicon	NOUN
ajis02-1971	91	33	called	call	VERB
ajis02-1971	91	34	wordnet	wordnet	NOUN
ajis02-1971	91	35	.	.	PUNCT
ajis02-1971	92	1	google	google	PROPN
ajis02-1971	92	2	acquired	acquire	VERB
ajis02-1971	92	3	oingo	oingo	NOUN
ajis02-1971	92	4	in	in	ADP
ajis02-1971	92	5	april	april	PROPN
ajis02-1971	92	6	2003	2003	NUM
ajis02-1971	92	7	and	and	CCONJ
ajis02-1971	92	8	renamed	rename	VERB
ajis02-1971	92	9	the	the	DET
ajis02-1971	92	10	system	system	NOUN
ajis02-1971	92	11	adsense	adsense	NOUN
ajis02-1971	92	12	(	(	PUNCT
ajis02-1971	92	13	karp	karp	NOUN
ajis02-1971	92	14	2008	2008	NUM
ajis02-1971	92	15	)	)	PUNCT
ajis02-1971	92	16	.	.	PUNCT
ajis02-1971	93	1	later	later	ADV
ajis02-1971	93	2	,	,	PUNCT
ajis02-1971	93	3	yahoo	yahoo	PROPN
ajis02-1971	93	4	!	!	PROPN
ajis02-1971	93	5	publish	publish	PROPN
ajis02-1971	93	6	network	network	PROPN
ajis02-1971	93	7	,	,	PUNCT
ajis02-1971	93	8	microsoft	microsoft	PROPN
ajis02-1971	93	9	adcenter	adcenter	PROPN
ajis02-1971	93	10	and	and	CCONJ
ajis02-1971	93	11	advertising.com	advertising.com	X
ajis02-1971	93	12	sponsored	sponsor	VERB
ajis02-1971	93	13	listings	listing	NOUN
ajis02-1971	93	14	amongst	amongst	ADP
ajis02-1971	93	15	others	other	NOUN
ajis02-1971	93	16	were	be	AUX
ajis02-1971	93	17	created	create	VERB
ajis02-1971	93	18	to	to	PART
ajis02-1971	93	19	offer	offer	VERB
ajis02-1971	93	20	similar	similar	ADJ
ajis02-1971	93	21	services	service	NOUN
ajis02-1971	93	22	(	(	PUNCT
ajis02-1971	93	23	kenny	kenny	PROPN
ajis02-1971	93	24	&	&	CCONJ
ajis02-1971	93	25	marshall	marshall	PROPN
ajis02-1971	93	26	2001	2001	NUM
ajis02-1971	93	27	)	)	PUNCT
ajis02-1971	93	28	.	.	PUNCT
ajis02-1971	94	1	until	until	ADP
ajis02-1971	94	2	then	then	ADV
ajis02-1971	94	3	,	,	PUNCT
ajis02-1971	94	4	the	the	DET
ajis02-1971	94	5	contextual	contextual	ADJ
ajis02-1971	94	6	advertising	advertising	NOUN
ajis02-1971	94	7	platforms	platform	NOUN
ajis02-1971	94	8	have	have	AUX
ajis02-1971	94	9	evolved	evolve	VERB
ajis02-1971	94	10	to	to	PART
ajis02-1971	94	11	adapt	adapt	VERB
ajis02-1971	94	12	to	to	ADP
ajis02-1971	94	13	a	a	DET
ajis02-1971	94	14	richer	rich	ADJ
ajis02-1971	94	15	media	medium	NOUN
ajis02-1971	94	16	environment	environment	NOUN
ajis02-1971	94	17	,	,	PUNCT
ajis02-1971	94	18	such	such	ADJ
ajis02-1971	94	19	as	as	ADP
ajis02-1971	94	20	video	video	NOUN
ajis02-1971	94	21	,	,	PUNCT
ajis02-1971	94	22	audio	audio	ADJ
ajis02-1971	94	23	and	and	CCONJ
ajis02-1971	94	24	mobile	mobile	ADJ
ajis02-1971	94	25	networks	network	NOUN
ajis02-1971	94	26	with	with	ADP
ajis02-1971	94	27	geographical	geographical	ADJ
ajis02-1971	94	28	information	information	NOUN
ajis02-1971	94	29	.	.	PUNCT
ajis02-1971	95	1	these	these	DET
ajis02-1971	95	2	platforms	platform	NOUN
ajis02-1971	95	3	allowed	allow	VERB
ajis02-1971	95	4	publishers	publisher	NOUN
ajis02-1971	95	5	to	to	PART
ajis02-1971	95	6	sell	sell	VERB
ajis02-1971	95	7	ad	ad	NOUN
ajis02-1971	95	8	spaces	space	NOUN
ajis02-1971	95	9	on	on	ADP
ajis02-1971	95	10	their	their	PRON
ajis02-1971	95	11	web	web	NOUN
ajis02-1971	95	12	pages	page	NOUN
ajis02-1971	95	13	,	,	PUNCT
ajis02-1971	95	14	video	video	NOUN
ajis02-1971	95	15	clips	clip	NOUN
ajis02-1971	95	16	and	and	CCONJ
ajis02-1971	95	17	mobile	mobile	ADJ
ajis02-1971	95	18	applications	application	NOUN
ajis02-1971	95	19	to	to	PART
ajis02-1971	95	20	make	make	VERB
ajis02-1971	95	21	money	money	NOUN
ajis02-1971	95	22	.	.	PUNCT
ajis02-1971	96	1	usually	usually	ADV
ajis02-1971	96	2	,	,	PUNCT
ajis02-1971	96	3	such	such	ADJ
ajis02-1971	96	4	services	service	NOUN
ajis02-1971	96	5	are	be	AUX
ajis02-1971	96	6	called	call	VERB
ajis02-1971	96	7	an	an	DET
ajis02-1971	96	8	advertising	advertising	NOUN
ajis02-1971	96	9	network	network	NOUN
ajis02-1971	96	10	or	or	CCONJ
ajis02-1971	96	11	a	a	DET
ajis02-1971	96	12	display	display	NOUN
ajis02-1971	96	13	network	network	NOUN
ajis02-1971	96	14	that	that	PRON
ajis02-1971	96	15	are	be	AUX
ajis02-1971	96	16	not	not	PART
ajis02-1971	96	17	necessarily	necessarily	ADV
ajis02-1971	96	18	run	run	VERB
ajis02-1971	96	19	by	by	ADP
ajis02-1971	96	20	search	search	NOUN
ajis02-1971	96	21	engines	engine	NOUN
ajis02-1971	96	22	and	and	CCONJ
ajis02-1971	96	23	can	can	AUX
ajis02-1971	96	24	consist	consist	VERB
ajis02-1971	96	25	of	of	ADP
ajis02-1971	96	26	a	a	DET
ajis02-1971	96	27	huge	huge	ADJ
ajis02-1971	96	28	number	number	NOUN
ajis02-1971	96	29	of	of	ADP
ajis02-1971	96	30	individual	individual	ADJ
ajis02-1971	96	31	publishers	publisher	NOUN
ajis02-1971	96	32	and	and	CCONJ
ajis02-1971	96	33	advertisers	advertiser	NOUN
ajis02-1971	96	34	.	.	PUNCT
ajis02-1971	97	1	a	a	DET
ajis02-1971	97	2	critical	critical	ADJ
ajis02-1971	97	3	question	question	NOUN
ajis02-1971	97	4	that	that	SCONJ
ajis02-1971	97	5	many	many	ADJ
ajis02-1971	97	6	website	website	NOUN
ajis02-1971	97	7	owners	owner	NOUN
ajis02-1971	97	8	face	face	VERB
ajis02-1971	97	9	at	at	ADP
ajis02-1971	97	10	that	that	DET
ajis02-1971	97	11	time	time	NOUN
ajis02-1971	97	12	is	be	AUX
ajis02-1971	97	13	how	how	SCONJ
ajis02-1971	97	14	many	many	ADJ
ajis02-1971	97	15	ads	ad	NOUN
ajis02-1971	97	16	to	to	AUX
ajis02-1971	97	17	place	place	NOUN
ajis02-1971	97	18	.	.	PUNCT
ajis02-1971	98	1	in	in	ADP
ajis02-1971	98	2	the	the	DET
ajis02-1971	98	3	short	short	ADJ
ajis02-1971	98	4	-	-	PUNCT
ajis02-1971	98	5	term	term	NOUN
ajis02-1971	98	6	,	,	PUNCT
ajis02-1971	98	7	increasing	increase	VERB
ajis02-1971	98	8	the	the	DET
ajis02-1971	98	9	real	real	ADJ
ajis02-1971	98	10	-	-	PUNCT
ajis02-1971	98	11	estate	estate	NOUN
ajis02-1971	98	12	given	give	VERB
ajis02-1971	98	13	to	to	ADP
ajis02-1971	98	14	ads	ad	NOUN
ajis02-1971	98	15	can	can	AUX
ajis02-1971	98	16	increase	increase	VERB
ajis02-1971	98	17	revenue	revenue	NOUN
ajis02-1971	98	18	,	,	PUNCT
ajis02-1971	98	19	but	but	CCONJ
ajis02-1971	98	20	what	what	PRON
ajis02-1971	98	21	will	will	AUX
ajis02-1971	98	22	it	it	PRON
ajis02-1971	98	23	do	do	VERB
ajis02-1971	98	24	to	to	ADP
ajis02-1971	98	25	the	the	DET
ajis02-1971	98	26	user	user	NOUN
ajis02-1971	98	27	experience	experience	NOUN
ajis02-1971	98	28	,	,	PUNCT
ajis02-1971	98	29	especially	especially	ADV
ajis02-1971	98	30	if	if	SCONJ
ajis02-1971	98	31	these	these	PRON
ajis02-1971	98	32	are	be	AUX
ajis02-1971	98	33	non	non	ADJ
ajis02-1971	98	34	-	-	ADJ
ajis02-1971	98	35	targeted	targeted	ADJ
ajis02-1971	98	36	ads	ad	NOUN
ajis02-1971	98	37	?	?	PUNCT
ajis02-1971	99	1	the	the	DET
ajis02-1971	99	2	tradeoff	tradeoff	NOUN
ajis02-1971	99	3	between	between	ADP
ajis02-1971	99	4	increased	increase	VERB
ajis02-1971	99	5	revenue	revenue	NOUN
ajis02-1971	99	6	and	and	CCONJ
ajis02-1971	99	7	the	the	DET
ajis02-1971	99	8	degradation	degradation	NOUN
ajis02-1971	99	9	of	of	ADP
ajis02-1971	99	10	the	the	DET
ajis02-1971	99	11	end	end	NOUN
ajis02-1971	99	12	-	-	PUNCT
ajis02-1971	99	13	user	user	NOUN
ajis02-1971	99	14	experience	experience	NOUN
ajis02-1971	99	15	is	be	AUX
ajis02-1971	99	16	a	a	DET
ajis02-1971	99	17	tough	tough	ADJ
ajis02-1971	99	18	one	one	NOUN
ajis02-1971	99	19	to	to	PART
ajis02-1971	99	20	assess	assess	VERB
ajis02-1971	99	21	,	,	PUNCT
ajis02-1971	99	22	and	and	CCONJ
ajis02-1971	99	23	that	that	PRON
ajis02-1971	99	24	is	be	AUX
ajis02-1971	99	25	exactly	exactly	ADV
ajis02-1971	99	26	the	the	DET
ajis02-1971	99	27	question	question	NOUN
ajis02-1971	99	28	that	that	SCONJ
ajis02-1971	99	29	the	the	DET
ajis02-1971	99	30	msn	msn	PROPN
ajis02-1971	99	31	home	home	NOUN
ajis02-1971	99	32	page	page	NOUN
ajis02-1971	99	33	team	team	NOUN
ajis02-1971	99	34	at	at	ADP
ajis02-1971	99	35	microsoft	microsoft	PROPN
ajis02-1971	99	36	faced	face	VERB
ajis02-1971	99	37	in	in	ADP
ajis02-1971	99	38	2007	2007	NUM
ajis02-1971	99	39	(	(	PUNCT
ajis02-1971	99	40	kohavi	kohavi	PROPN
ajis02-1971	99	41	et	et	PROPN
ajis02-1971	99	42	al	al	PROPN
ajis02-1971	99	43	.	.	PROPN
ajis02-1971	100	1	australasian	australasian	ADJ
ajis02-1971	100	2	journal	journal	NOUN
ajis02-1971	100	3	of	of	ADP
ajis02-1971	100	4	information	information	PROPN
ajis02-1971	100	5	systems	systems	PROPN
ajis02-1971	100	6	truong	truong	PROPN
ajis02-1971	100	7	,	,	PUNCT
ajis02-1971	100	8	nkhoma	nkhoma	PROPN
ajis02-1971	100	9	&	&	CCONJ
ajis02-1971	100	10	pansuwong	pansuwong	ADJ
ajis02-1971	100	11	2019	2019	NUM
ajis02-1971	100	12	,	,	PUNCT
ajis02-1971	100	13	vol	vol	NOUN
ajis02-1971	100	14	23	23	NUM
ajis02-1971	100	15	,	,	PUNCT
ajis02-1971	100	16	research	research	NOUN
ajis02-1971	100	17	article	article	NOUN
ajis02-1971	100	18	integrated	integrate	VERB
ajis02-1971	100	19	effectiveness	effectiveness	NOUN
ajis02-1971	100	20	framework	framework	NOUN
ajis02-1971	100	21	for	for	ADP
ajis02-1971	100	22	in	in	ADP
ajis02-1971	100	23	-	-	PUNCT
ajis02-1971	100	24	app	app	NOUN
ajis02-1971	100	25	advertising	advertising	NOUN
ajis02-1971	100	26	6	6	NUM
ajis02-1971	100	27	2009	2009	NUM
ajis02-1971	100	28	)	)	PUNCT
ajis02-1971	100	29	.	.	PUNCT
ajis02-1971	101	1	by	by	ADP
ajis02-1971	101	2	then	then	ADV
ajis02-1971	101	3	,	,	PUNCT
ajis02-1971	101	4	web	web	NOUN
ajis02-1971	101	5	publishers	publisher	NOUN
ajis02-1971	101	6	have	have	AUX
ajis02-1971	101	7	started	start	VERB
ajis02-1971	101	8	thinking	think	VERB
ajis02-1971	101	9	of	of	ADP
ajis02-1971	101	10	maximizing	maximize	VERB
ajis02-1971	101	11	revenue	revenue	NOUN
ajis02-1971	101	12	through	through	ADP
ajis02-1971	101	13	their	their	PRON
ajis02-1971	101	14	ad	ad	NOUN
ajis02-1971	101	15	spaces	space	NOUN
ajis02-1971	101	16	while	while	SCONJ
ajis02-1971	101	17	balancing	balance	VERB
ajis02-1971	101	18	it	it	PRON
ajis02-1971	101	19	with	with	ADP
ajis02-1971	101	20	user	user	NOUN
ajis02-1971	101	21	experience	experience	NOUN
ajis02-1971	101	22	.	.	PUNCT
ajis02-1971	102	1	around	around	ADP
ajis02-1971	102	2	2007	2007	NUM
ajis02-1971	102	3	,	,	PUNCT
ajis02-1971	102	4	new	new	ADJ
ajis02-1971	102	5	platforms	platform	NOUN
ajis02-1971	102	6	focusing	focus	VERB
ajis02-1971	102	7	on	on	ADP
ajis02-1971	102	8	real	real	ADJ
ajis02-1971	102	9	-	-	PUNCT
ajis02-1971	102	10	time	time	NOUN
ajis02-1971	102	11	buying	buying	NOUN
ajis02-1971	102	12	and	and	CCONJ
ajis02-1971	102	13	selling	selling	NOUN
ajis02-1971	102	14	impressions	impression	NOUN
ajis02-1971	102	15	were	be	AUX
ajis02-1971	102	16	created	create	VERB
ajis02-1971	102	17	,	,	PUNCT
ajis02-1971	102	18	like	like	ADP
ajis02-1971	102	19	adsdaq	adsdaq	PROPN
ajis02-1971	102	20	,	,	PUNCT
ajis02-1971	102	21	adecn	adecn	PROPN
ajis02-1971	102	22	,	,	PUNCT
ajis02-1971	102	23	doubleclick	doubleclick	NOUN
ajis02-1971	102	24	advertising	advertising	NOUN
ajis02-1971	102	25	exchange	exchange	NOUN
ajis02-1971	102	26	,	,	PUNCT
ajis02-1971	102	27	adbrite	adbrite	NOUN
ajis02-1971	102	28	,	,	PUNCT
ajis02-1971	102	29	and	and	CCONJ
ajis02-1971	102	30	right	right	ADJ
ajis02-1971	102	31	media	medium	NOUN
ajis02-1971	102	32	exchange	exchange	NOUN
ajis02-1971	102	33	,	,	PUNCT
ajis02-1971	102	34	that	that	PRON
ajis02-1971	102	35	is	be	AUX
ajis02-1971	102	36	now	now	ADV
ajis02-1971	102	37	known	know	VERB
ajis02-1971	102	38	as	as	ADP
ajis02-1971	102	39	ad	ad	NOUN
ajis02-1971	102	40	exchanges	exchange	NOUN
ajis02-1971	102	41	(	(	PUNCT
ajis02-1971	102	42	graham	graham	PROPN
ajis02-1971	102	43	2011	2011	NUM
ajis02-1971	102	44	)	)	PUNCT
ajis02-1971	102	45	.	.	PUNCT
ajis02-1971	103	1	unlike	unlike	ADP
ajis02-1971	103	2	traditional	traditional	ADJ
ajis02-1971	103	3	ad	ad	NOUN
ajis02-1971	103	4	networks	network	NOUN
ajis02-1971	103	5	,	,	PUNCT
ajis02-1971	103	6	these	these	DET
ajis02-1971	103	7	ad	ad	NOUN
ajis02-1971	103	8	exchanges	exchange	NOUN
ajis02-1971	103	9	aggregate	aggregate	VERB
ajis02-1971	103	10	multiple	multiple	ADJ
ajis02-1971	103	11	ad	ad	NOUN
ajis02-1971	103	12	networks	network	NOUN
ajis02-1971	103	13	together	together	ADV
ajis02-1971	103	14	to	to	PART
ajis02-1971	103	15	balance	balance	VERB
ajis02-1971	103	16	the	the	DET
ajis02-1971	103	17	demand	demand	NOUN
ajis02-1971	103	18	and	and	CCONJ
ajis02-1971	103	19	supply	supply	NOUN
ajis02-1971	103	20	in	in	ADP
ajis02-1971	103	21	marketplaces	marketplace	NOUN
ajis02-1971	103	22	(	(	PUNCT
ajis02-1971	103	23	muthukrishnan	muthukrishnan	NOUN
ajis02-1971	103	24	2009	2009	NUM
ajis02-1971	103	25	)	)	PUNCT
ajis02-1971	103	26	.	.	PUNCT
ajis02-1971	104	1	individual	individual	ADJ
ajis02-1971	104	2	publishers	publisher	NOUN
ajis02-1971	104	3	and	and	CCONJ
ajis02-1971	104	4	advertising	advertising	NOUN
ajis02-1971	104	5	networks	network	NOUN
ajis02-1971	104	6	can	can	AUX
ajis02-1971	104	7	benefit	benefit	VERB
ajis02-1971	104	8	from	from	ADP
ajis02-1971	104	9	participating	participate	VERB
ajis02-1971	104	10	in	in	ADP
ajis02-1971	104	11	such	such	ADJ
ajis02-1971	104	12	businesses	business	NOUN
ajis02-1971	104	13	.	.	PUNCT
ajis02-1971	105	1	on	on	ADP
ajis02-1971	105	2	one	one	NUM
ajis02-1971	105	3	hand	hand	NOUN
ajis02-1971	105	4	,	,	PUNCT
ajis02-1971	105	5	publishers	publisher	NOUN
ajis02-1971	105	6	sell	sell	VERB
ajis02-1971	105	7	impressions	impression	NOUN
ajis02-1971	105	8	to	to	ADP
ajis02-1971	105	9	advertisers	advertiser	NOUN
ajis02-1971	105	10	who	who	PRON
ajis02-1971	105	11	are	be	AUX
ajis02-1971	105	12	interested	interested	ADJ
ajis02-1971	105	13	in	in	ADP
ajis02-1971	105	14	associated	associated	ADJ
ajis02-1971	105	15	user	user	NOUN
ajis02-1971	105	16	profiles	profile	NOUN
ajis02-1971	105	17	and	and	CCONJ
ajis02-1971	105	18	context	context	NOUN
ajis02-1971	105	19	.	.	PUNCT
ajis02-1971	106	1	advertisers	advertiser	NOUN
ajis02-1971	106	2	,	,	PUNCT
ajis02-1971	106	3	on	on	ADP
ajis02-1971	106	4	the	the	DET
ajis02-1971	106	5	other	other	ADJ
ajis02-1971	106	6	hand	hand	NOUN
ajis02-1971	106	7	,	,	PUNCT
ajis02-1971	106	8	could	could	AUX
ajis02-1971	106	9	also	also	ADV
ajis02-1971	106	10	get	get	VERB
ajis02-1971	106	11	in	in	ADP
ajis02-1971	106	12	touch	touch	NOUN
ajis02-1971	106	13	with	with	ADP
ajis02-1971	106	14	more	more	ADJ
ajis02-1971	106	15	publishers	publisher	NOUN
ajis02-1971	106	16	for	for	ADP
ajis02-1971	106	17	better	well	ADJ
ajis02-1971	106	18	matching	matching	NOUN
ajis02-1971	106	19	.	.	PUNCT
ajis02-1971	107	1	during	during	ADP
ajis02-1971	107	2	this	this	DET
ajis02-1971	107	3	time	time	NOUN
ajis02-1971	107	4	,	,	PUNCT
ajis02-1971	107	5	other	other	ADJ
ajis02-1971	107	6	similar	similar	ADJ
ajis02-1971	107	7	platforms	platform	NOUN
ajis02-1971	107	8	emerged	emerge	VERB
ajis02-1971	107	9	:	:	PUNCT
ajis02-1971	107	10	the	the	DET
ajis02-1971	107	11	demand	demand	NOUN
ajis02-1971	107	12	-	-	PUNCT
ajis02-1971	107	13	side	side	NOUN
ajis02-1971	107	14	platform	platform	NOUN
ajis02-1971	107	15	(	(	PUNCT
ajis02-1971	107	16	dsp	dsp	NOUN
ajis02-1971	107	17	)	)	PUNCT
ajis02-1971	107	18	and	and	CCONJ
ajis02-1971	107	19	supply	supply	NOUN
ajis02-1971	107	20	-	-	PUNCT
ajis02-1971	107	21	side	side	NOUN
ajis02-1971	107	22	platform	platform	NOUN
ajis02-1971	107	23	(	(	PUNCT
ajis02-1971	107	24	ssp	ssp	NOUN
ajis02-1971	107	25	)	)	PUNCT
ajis02-1971	107	26	.	.	PUNCT
ajis02-1971	108	1	these	these	DET
ajis02-1971	108	2	services	service	NOUN
ajis02-1971	108	3	help	help	VERB
ajis02-1971	108	4	individual	individual	ADJ
ajis02-1971	108	5	ad	ad	NOUN
ajis02-1971	108	6	networks	network	NOUN
ajis02-1971	108	7	exchange	exchange	VERB
ajis02-1971	108	8	their	their	PRON
ajis02-1971	108	9	ad	ad	NOUN
ajis02-1971	108	10	inventories	inventory	NOUN
ajis02-1971	108	11	in	in	ADP
ajis02-1971	108	12	real	real	ADJ
ajis02-1971	108	13	time	time	NOUN
ajis02-1971	108	14	.	.	PUNCT
ajis02-1971	109	1	due	due	ADP
ajis02-1971	109	2	to	to	ADP
ajis02-1971	109	3	that	that	PRON
ajis02-1971	109	4	,	,	PUNCT
ajis02-1971	109	5	the	the	DET
ajis02-1971	109	6	kind	kind	NOUN
ajis02-1971	109	7	of	of	ADP
ajis02-1971	109	8	advertising	advertising	NOUN
ajis02-1971	109	9	is	be	AUX
ajis02-1971	109	10	sometimes	sometimes	ADV
ajis02-1971	109	11	called	call	VERB
ajis02-1971	109	12	programmatic	programmatic	ADJ
ajis02-1971	109	13	advertising	advertising	NOUN
ajis02-1971	109	14	(	(	PUNCT
ajis02-1971	109	15	laudon	laudon	PROPN
ajis02-1971	109	16	&	&	CCONJ
ajis02-1971	109	17	traver	traver	PROPN
ajis02-1971	109	18	2018	2018	NUM
ajis02-1971	109	19	)	)	PUNCT
ajis02-1971	109	20	.	.	PUNCT
ajis02-1971	110	1	the	the	DET
ajis02-1971	110	2	emergence	emergence	NOUN
ajis02-1971	110	3	of	of	ADP
ajis02-1971	110	4	ad	ad	NOUN
ajis02-1971	110	5	exchanges	exchange	NOUN
ajis02-1971	110	6	is	be	AUX
ajis02-1971	110	7	a	a	DET
ajis02-1971	110	8	result	result	NOUN
ajis02-1971	110	9	of	of	ADP
ajis02-1971	110	10	the	the	DET
ajis02-1971	110	11	fact	fact	NOUN
ajis02-1971	110	12	that	that	SCONJ
ajis02-1971	110	13	there	there	PRON
ajis02-1971	110	14	are	be	VERB
ajis02-1971	110	15	thousands	thousand	NOUN
ajis02-1971	110	16	of	of	ADP
ajis02-1971	110	17	ad	ad	NOUN
ajis02-1971	110	18	networks	network	NOUN
ajis02-1971	110	19	available	available	ADJ
ajis02-1971	110	20	on	on	ADP
ajis02-1971	110	21	the	the	DET
ajis02-1971	110	22	internet	internet	NOUN
ajis02-1971	110	23	,	,	PUNCT
ajis02-1971	110	24	which	which	PRON
ajis02-1971	110	25	can	can	AUX
ajis02-1971	110	26	act	act	VERB
ajis02-1971	110	27	as	as	ADP
ajis02-1971	110	28	a	a	DET
ajis02-1971	110	29	barrier	barrier	NOUN
ajis02-1971	110	30	for	for	ADP
ajis02-1971	110	31	advertisers	advertiser	NOUN
ajis02-1971	110	32	as	as	ADV
ajis02-1971	110	33	well	well	ADV
ajis02-1971	110	34	as	as	ADP
ajis02-1971	110	35	publishers	publisher	NOUN
ajis02-1971	110	36	when	when	SCONJ
ajis02-1971	110	37	getting	get	VERB
ajis02-1971	110	38	into	into	ADP
ajis02-1971	110	39	the	the	DET
ajis02-1971	110	40	online	online	ADJ
ajis02-1971	110	41	advertising	advertising	NOUN
ajis02-1971	110	42	business	business	NOUN
ajis02-1971	110	43	.	.	PUNCT
ajis02-1971	111	1	advertisers	advertiser	NOUN
ajis02-1971	111	2	have	have	VERB
ajis02-1971	111	3	to	to	PART
ajis02-1971	111	4	create	create	VERB
ajis02-1971	111	5	and	and	CCONJ
ajis02-1971	111	6	maintain	maintain	VERB
ajis02-1971	111	7	campaigns	campaign	NOUN
ajis02-1971	111	8	frequently	frequently	ADV
ajis02-1971	111	9	for	for	ADP
ajis02-1971	111	10	better	well	ADJ
ajis02-1971	111	11	coverage	coverage	NOUN
ajis02-1971	111	12	and	and	CCONJ
ajis02-1971	111	13	analyse	analyse	NOUN
ajis02-1971	111	14	data	datum	NOUN
ajis02-1971	111	15	across	across	ADP
ajis02-1971	111	16	many	many	ADJ
ajis02-1971	111	17	platforms	platform	NOUN
ajis02-1971	111	18	for	for	ADP
ajis02-1971	111	19	a	a	DET
ajis02-1971	111	20	better	well	ADJ
ajis02-1971	111	21	impact	impact	NOUN
ajis02-1971	111	22	.	.	PUNCT
ajis02-1971	112	1	publishers	publisher	NOUN
ajis02-1971	112	2	have	have	VERB
ajis02-1971	112	3	to	to	PART
ajis02-1971	112	4	register	register	VERB
ajis02-1971	112	5	with	with	ADP
ajis02-1971	112	6	and	and	CCONJ
ajis02-1971	112	7	compare	compare	VERB
ajis02-1971	112	8	several	several	ADJ
ajis02-1971	112	9	ad	ad	NOUN
ajis02-1971	112	10	networks	network	NOUN
ajis02-1971	112	11	carefully	carefully	ADV
ajis02-1971	112	12	to	to	PART
ajis02-1971	112	13	achieve	achieve	VERB
ajis02-1971	112	14	optimal	optimal	ADJ
ajis02-1971	112	15	revenue	revenue	NOUN
ajis02-1971	112	16	.	.	PUNCT
ajis02-1971	113	1	the	the	DET
ajis02-1971	113	2	ad	ad	NOUN
ajis02-1971	113	3	exchange	exchange	NOUN
ajis02-1971	113	4	came	come	VERB
ajis02-1971	113	5	as	as	ADP
ajis02-1971	113	6	an	an	DET
ajis02-1971	113	7	aggregated	aggregate	VERB
ajis02-1971	113	8	marketplace	marketplace	NOUN
ajis02-1971	113	9	of	of	ADP
ajis02-1971	113	10	multiple	multiple	ADJ
ajis02-1971	113	11	ad	ad	NOUN
ajis02-1971	113	12	networks	network	NOUN
ajis02-1971	113	13	to	to	PART
ajis02-1971	113	14	help	help	VERB
ajis02-1971	113	15	alleviate	alleviate	VERB
ajis02-1971	113	16	such	such	ADJ
ajis02-1971	113	17	problems	problem	NOUN
ajis02-1971	113	18	.	.	PUNCT
ajis02-1971	114	1	advertisers	advertiser	NOUN
ajis02-1971	114	2	can	can	AUX
ajis02-1971	114	3	create	create	VERB
ajis02-1971	114	4	their	their	PRON
ajis02-1971	114	5	campaigns	campaign	NOUN
ajis02-1971	114	6	and	and	CCONJ
ajis02-1971	114	7	set	set	VERB
ajis02-1971	114	8	desired	desire	VERB
ajis02-1971	114	9	to	to	PART
ajis02-1971	114	10	target	target	VERB
ajis02-1971	114	11	only	only	ADV
ajis02-1971	114	12	once	once	ADV
ajis02-1971	114	13	and	and	CCONJ
ajis02-1971	114	14	analyse	analyse	VERB
ajis02-1971	114	15	the	the	DET
ajis02-1971	114	16	performance	performance	NOUN
ajis02-1971	114	17	data	datum	NOUN
ajis02-1971	114	18	stream	stream	NOUN
ajis02-1971	114	19	in	in	ADP
ajis02-1971	114	20	a	a	DET
ajis02-1971	114	21	single	single	ADJ
ajis02-1971	114	22	place	place	NOUN
ajis02-1971	114	23	,	,	PUNCT
ajis02-1971	114	24	and	and	CCONJ
ajis02-1971	114	25	publishers	publisher	NOUN
ajis02-1971	114	26	can	can	AUX
ajis02-1971	114	27	register	register	VERB
ajis02-1971	114	28	with	with	ADP
ajis02-1971	114	29	ad	ad	NOUN
ajis02-1971	114	30	exchanges	exchange	NOUN
ajis02-1971	114	31	and	and	CCONJ
ajis02-1971	114	32	collect	collect	VERB
ajis02-1971	114	33	the	the	DET
ajis02-1971	114	34	optimal	optimal	ADJ
ajis02-1971	114	35	profit	profit	NOUN
ajis02-1971	114	36	without	without	ADP
ajis02-1971	114	37	any	any	DET
ajis02-1971	114	38	manual	manual	ADJ
ajis02-1971	114	39	interference	interference	NOUN
ajis02-1971	114	40	(	(	PUNCT
ajis02-1971	114	41	meyer	meyer	PROPN
ajis02-1971	114	42	et	et	PROPN
ajis02-1971	114	43	al	al	PROPN
ajis02-1971	114	44	.	.	PROPN
ajis02-1971	114	45	2018	2018	NUM
ajis02-1971	114	46	)	)	PUNCT
ajis02-1971	114	47	.	.	PUNCT
ajis02-1971	115	1	the	the	DET
ajis02-1971	115	2	advertising	advertising	NOUN
ajis02-1971	115	3	marketplaces	marketplace	NOUN
ajis02-1971	115	4	are	be	AUX
ajis02-1971	115	5	becoming	become	VERB
ajis02-1971	115	6	more	more	ADV
ajis02-1971	115	7	mature	mature	ADJ
ajis02-1971	115	8	with	with	ADP
ajis02-1971	115	9	the	the	DET
ajis02-1971	115	10	emergence	emergence	NOUN
ajis02-1971	115	11	of	of	ADP
ajis02-1971	115	12	dsp	dsp	NOUN
ajis02-1971	115	13	,	,	PUNCT
ajis02-1971	115	14	ssp	ssp	NOUN
ajis02-1971	115	15	and	and	CCONJ
ajis02-1971	115	16	the	the	DET
ajis02-1971	115	17	revenue	revenue	NOUN
ajis02-1971	115	18	comes	come	VERB
ajis02-1971	115	19	higher	high	ADJ
ajis02-1971	115	20	(	(	PUNCT
ajis02-1971	115	21	steel	steel	NOUN
ajis02-1971	115	22	2011	2011	NUM
ajis02-1971	115	23	)	)	PUNCT
ajis02-1971	115	24	.	.	PUNCT
ajis02-1971	116	1	with	with	ADP
ajis02-1971	116	2	the	the	DET
ajis02-1971	116	3	invention	invention	NOUN
ajis02-1971	116	4	of	of	ADP
ajis02-1971	116	5	search	search	NOUN
ajis02-1971	116	6	engines	engine	NOUN
ajis02-1971	116	7	in	in	ADP
ajis02-1971	116	8	the	the	DET
ajis02-1971	116	9	later	later	ADJ
ajis02-1971	116	10	years	year	NOUN
ajis02-1971	116	11	,	,	PUNCT
ajis02-1971	116	12	noticeably	noticeably	ADV
ajis02-1971	116	13	google	google	NOUN
ajis02-1971	116	14	,	,	PUNCT
ajis02-1971	116	15	web	web	NOUN
ajis02-1971	116	16	advertising	advertising	NOUN
ajis02-1971	116	17	revenue	revenue	NOUN
ajis02-1971	116	18	went	go	VERB
ajis02-1971	116	19	even	even	ADV
ajis02-1971	116	20	higher	higher	ADV
ajis02-1971	116	21	(	(	PUNCT
ajis02-1971	116	22	evans	evans	PROPN
ajis02-1971	116	23	2009	2009	NUM
ajis02-1971	116	24	)	)	PUNCT
ajis02-1971	116	25	.	.	PUNCT
ajis02-1971	117	1	with	with	ADP
ajis02-1971	117	2	those	those	DET
ajis02-1971	117	3	search	search	NOUN
ajis02-1971	117	4	engines	engine	NOUN
ajis02-1971	117	5	,	,	PUNCT
ajis02-1971	117	6	the	the	DET
ajis02-1971	117	7	advertisers	advertiser	NOUN
ajis02-1971	117	8	have	have	VERB
ajis02-1971	117	9	more	more	ADJ
ajis02-1971	117	10	access	access	NOUN
ajis02-1971	117	11	to	to	ADP
ajis02-1971	117	12	the	the	DET
ajis02-1971	117	13	users	user	NOUN
ajis02-1971	117	14	’	’	PART
ajis02-1971	117	15	interest	interest	NOUN
ajis02-1971	117	16	and	and	CCONJ
ajis02-1971	117	17	behaviour	behaviour	NOUN
ajis02-1971	117	18	,	,	PUNCT
ajis02-1971	117	19	which	which	PRON
ajis02-1971	117	20	in	in	ADP
ajis02-1971	117	21	turn	turn	NOUN
ajis02-1971	117	22	helped	help	VERB
ajis02-1971	117	23	improving	improve	VERB
ajis02-1971	117	24	ad	ad	NOUN
ajis02-1971	117	25	targeting	targeting	NOUN
ajis02-1971	117	26	and	and	CCONJ
ajis02-1971	117	27	personalization	personalization	NOUN
ajis02-1971	117	28	(	(	PUNCT
ajis02-1971	117	29	ha	ha	INTJ
ajis02-1971	117	30	2008	2008	NUM
ajis02-1971	117	31	)	)	PUNCT
ajis02-1971	117	32	.	.	PUNCT
ajis02-1971	118	1	since	since	SCONJ
ajis02-1971	118	2	then	then	ADV
ajis02-1971	118	3	,	,	PUNCT
ajis02-1971	118	4	the	the	DET
ajis02-1971	118	5	advertising	advertising	NOUN
ajis02-1971	118	6	campaigns	campaign	NOUN
ajis02-1971	118	7	become	become	VERB
ajis02-1971	118	8	more	more	ADV
ajis02-1971	118	9	interactive	interactive	ADJ
ajis02-1971	118	10	(	(	PUNCT
ajis02-1971	118	11	park	park	NOUN
ajis02-1971	118	12	,	,	PUNCT
ajis02-1971	118	13	shenoy	shenoy	NOUN
ajis02-1971	118	14	&	&	CCONJ
ajis02-1971	118	15	salvendy	salvendy	ADJ
ajis02-1971	118	16	2008	2008	NUM
ajis02-1971	118	17	)	)	PUNCT
ajis02-1971	118	18	.	.	PUNCT
ajis02-1971	119	1	during	during	ADP
ajis02-1971	119	2	this	this	DET
ajis02-1971	119	3	time	time	NOUN
ajis02-1971	119	4	,	,	PUNCT
ajis02-1971	119	5	websites	website	NOUN
ajis02-1971	119	6	have	have	AUX
ajis02-1971	119	7	started	start	VERB
ajis02-1971	119	8	making	make	VERB
ajis02-1971	119	9	use	use	NOUN
ajis02-1971	119	10	of	of	ADP
ajis02-1971	119	11	an	an	DET
ajis02-1971	119	12	array	array	NOUN
ajis02-1971	119	13	of	of	ADP
ajis02-1971	119	14	personally	personally	ADV
ajis02-1971	119	15	identifiable	identifiable	ADJ
ajis02-1971	119	16	information	information	NOUN
ajis02-1971	119	17	(	(	PUNCT
ajis02-1971	119	18	pii	pii	PROPN
ajis02-1971	119	19	)	)	PUNCT
ajis02-1971	119	20	about	about	ADP
ajis02-1971	119	21	users	user	NOUN
ajis02-1971	119	22	whilst	whilst	SCONJ
ajis02-1971	119	23	they	they	PRON
ajis02-1971	119	24	are	be	AUX
ajis02-1971	119	25	accessing	access	VERB
ajis02-1971	119	26	the	the	DET
ajis02-1971	119	27	website	website	NOUN
ajis02-1971	119	28	,	,	PUNCT
ajis02-1971	119	29	derived	derive	VERB
ajis02-1971	119	30	from	from	ADP
ajis02-1971	119	31	cookies	cookie	NOUN
ajis02-1971	119	32	,	,	PUNCT
ajis02-1971	119	33	flash	flash	NOUN
ajis02-1971	119	34	cookies	cookie	NOUN
ajis02-1971	119	35	,	,	PUNCT
ajis02-1971	119	36	web	web	NOUN
ajis02-1971	119	37	beacons	beacon	NOUN
ajis02-1971	119	38	,	,	PUNCT
ajis02-1971	119	39	browser	browser	NOUN
ajis02-1971	119	40	and	and	CCONJ
ajis02-1971	119	41	other	other	ADJ
ajis02-1971	119	42	meta	meta	ADJ
ajis02-1971	119	43	-	-	PUNCT
ajis02-1971	119	44	data	data	NOUN
ajis02-1971	119	45	.	.	PUNCT
ajis02-1971	120	1	this	this	DET
ajis02-1971	120	2	pii	pii	NOUN
ajis02-1971	120	3	is	be	AUX
ajis02-1971	120	4	used	use	VERB
ajis02-1971	120	5	to	to	PART
ajis02-1971	120	6	profile	profile	VERB
ajis02-1971	120	7	users	user	NOUN
ajis02-1971	120	8	and	and	CCONJ
ajis02-1971	120	9	so	so	ADV
ajis02-1971	120	10	deliver	deliver	VERB
ajis02-1971	120	11	relevant	relevant	ADJ
ajis02-1971	120	12	,	,	PUNCT
ajis02-1971	120	13	targeted	target	VERB
ajis02-1971	120	14	ads	ad	NOUN
ajis02-1971	120	15	to	to	ADP
ajis02-1971	120	16	them	they	PRON
ajis02-1971	120	17	,	,	PUNCT
ajis02-1971	120	18	which	which	PRON
ajis02-1971	120	19	has	have	AUX
ajis02-1971	120	20	been	be	AUX
ajis02-1971	120	21	shown	show	VERB
ajis02-1971	120	22	to	to	PART
ajis02-1971	120	23	be	be	AUX
ajis02-1971	120	24	effective	effective	ADJ
ajis02-1971	120	25	in	in	ADP
ajis02-1971	120	26	the	the	DET
ajis02-1971	120	27	study	study	NOUN
ajis02-1971	120	28	by	by	ADP
ajis02-1971	120	29	yan	yan	PROPN
ajis02-1971	120	30	et	et	PROPN
ajis02-1971	120	31	al	al	PROPN
ajis02-1971	120	32	.	.	PROPN
ajis02-1971	121	1	(	(	PUNCT
ajis02-1971	121	2	2009	2009	NUM
ajis02-1971	121	3	)	)	PUNCT
ajis02-1971	121	4	who	who	PRON
ajis02-1971	121	5	were	be	AUX
ajis02-1971	121	6	able	able	ADJ
ajis02-1971	121	7	to	to	PART
ajis02-1971	121	8	provide	provide	VERB
ajis02-1971	121	9	empirical	empirical	ADJ
ajis02-1971	121	10	evidence	evidence	NOUN
ajis02-1971	121	11	of	of	ADP
ajis02-1971	121	12	improvement	improvement	NOUN
ajis02-1971	121	13	using	use	VERB
ajis02-1971	121	14	behavioural	behavioural	ADJ
ajis02-1971	121	15	targeting	targeting	NOUN
ajis02-1971	121	16	.	.	PUNCT
ajis02-1971	122	1	even	even	ADV
ajis02-1971	122	2	in	in	ADP
ajis02-1971	122	3	the	the	DET
ajis02-1971	122	4	absence	absence	NOUN
ajis02-1971	122	5	of	of	ADP
ajis02-1971	122	6	cookies	cookie	NOUN
ajis02-1971	122	7	and	and	CCONJ
ajis02-1971	122	8	other	other	ADJ
ajis02-1971	122	9	tracking	tracking	NOUN
ajis02-1971	122	10	files	file	NOUN
ajis02-1971	122	11	,	,	PUNCT
ajis02-1971	122	12	it	it	PRON
ajis02-1971	122	13	is	be	AUX
ajis02-1971	122	14	possible	possible	ADJ
ajis02-1971	122	15	to	to	PART
ajis02-1971	122	16	perform	perform	VERB
ajis02-1971	122	17	user	user	NOUN
ajis02-1971	122	18	profiling	profiling	NOUN
ajis02-1971	122	19	based	base	VERB
ajis02-1971	122	20	on	on	ADP
ajis02-1971	122	21	browser	browser	NOUN
ajis02-1971	122	22	data	datum	NOUN
ajis02-1971	122	23	alone	alone	ADV
ajis02-1971	122	24	.	.	PUNCT
ajis02-1971	123	1	a	a	DET
ajis02-1971	123	2	higher	high	ADJ
ajis02-1971	123	3	number	number	NOUN
ajis02-1971	123	4	of	of	ADP
ajis02-1971	123	5	studies	study	NOUN
ajis02-1971	123	6	on	on	ADP
ajis02-1971	123	7	the	the	DET
ajis02-1971	123	8	contextual	contextual	ADJ
ajis02-1971	123	9	factors	factor	NOUN
ajis02-1971	123	10	is	be	AUX
ajis02-1971	123	11	recorded	record	VERB
ajis02-1971	123	12	in	in	ADP
ajis02-1971	123	13	this	this	DET
ajis02-1971	123	14	time	time	NOUN
ajis02-1971	123	15	,	,	PUNCT
ajis02-1971	123	16	e.g.	e.g.	ADV
ajis02-1971	123	17	adler	adler	NOUN
ajis02-1971	123	18	,	,	PUNCT
ajis02-1971	123	19	gibbons	gibbon	NOUN
ajis02-1971	123	20	and	and	CCONJ
ajis02-1971	123	21	matias	matias	PROPN
ajis02-1971	123	22	(	(	PUNCT
ajis02-1971	123	23	2002	2002	NUM
ajis02-1971	123	24	)	)	PUNCT
ajis02-1971	123	25	,	,	PUNCT
ajis02-1971	123	26	menon	menon	PROPN
ajis02-1971	123	27	et	et	PROPN
ajis02-1971	123	28	al	al	PROPN
ajis02-1971	123	29	.	.	PUNCT
ajis02-1971	124	1	(	(	PUNCT
ajis02-1971	124	2	2011	2011	NUM
ajis02-1971	124	3	)	)	PUNCT
ajis02-1971	124	4	,	,	PUNCT
ajis02-1971	124	5	nakamura	nakamura	NOUN
ajis02-1971	124	6	and	and	CCONJ
ajis02-1971	124	7	abe	abe	PROPN
ajis02-1971	124	8	(	(	PUNCT
ajis02-1971	124	9	2005	2005	NUM
ajis02-1971	124	10	)	)	PUNCT
ajis02-1971	124	11	and	and	CCONJ
ajis02-1971	124	12	kumar	kumar	PROPN
ajis02-1971	124	13	,	,	PUNCT
ajis02-1971	124	14	subodha	subodha	PROPN
ajis02-1971	124	15	,	,	PUNCT
ajis02-1971	124	16	jacob	jacob	PROPN
ajis02-1971	124	17	and	and	CCONJ
ajis02-1971	124	18	sriskandarajah	sriskandarajah	PROPN
ajis02-1971	124	19	(	(	PUNCT
ajis02-1971	124	20	2006	2006	NUM
ajis02-1971	124	21	)	)	PUNCT
ajis02-1971	124	22	.	.	PUNCT
ajis02-1971	125	1	as	as	SCONJ
ajis02-1971	125	2	technology	technology	NOUN
ajis02-1971	125	3	has	have	AUX
ajis02-1971	125	4	advanced	advance	VERB
ajis02-1971	125	5	,	,	PUNCT
ajis02-1971	125	6	practitioners	practitioner	NOUN
ajis02-1971	125	7	have	have	AUX
ajis02-1971	125	8	become	become	VERB
ajis02-1971	125	9	more	more	ADV
ajis02-1971	125	10	concerned	concerned	ADJ
ajis02-1971	125	11	about	about	ADP
ajis02-1971	125	12	increasing	increase	VERB
ajis02-1971	125	13	the	the	DET
ajis02-1971	125	14	effectiveness	effectiveness	NOUN
ajis02-1971	125	15	of	of	ADP
ajis02-1971	125	16	employing	employ	VERB
ajis02-1971	125	17	modern	modern	ADJ
ajis02-1971	125	18	technology	technology	NOUN
ajis02-1971	125	19	like	like	ADP
ajis02-1971	125	20	contextual	contextual	ADJ
ajis02-1971	125	21	analysis	analysis	NOUN
ajis02-1971	125	22	and	and	CCONJ
ajis02-1971	125	23	using	use	VERB
ajis02-1971	125	24	geographic	geographic	ADJ
ajis02-1971	125	25	location	location	NOUN
ajis02-1971	125	26	(	(	PUNCT
ajis02-1971	125	27	idwan	idwan	X
ajis02-1971	125	28	et	et	PROPN
ajis02-1971	125	29	al	al	PROPN
ajis02-1971	125	30	.	.	PROPN
ajis02-1971	125	31	2008	2008	NUM
ajis02-1971	125	32	)	)	PUNCT
ajis02-1971	125	33	.	.	PUNCT
ajis02-1971	126	1	the	the	DET
ajis02-1971	126	2	popularity	popularity	NOUN
ajis02-1971	126	3	of	of	ADP
ajis02-1971	126	4	web	web	NOUN
ajis02-1971	126	5	advertising	advertising	NOUN
ajis02-1971	126	6	continued	continue	VERB
ajis02-1971	126	7	to	to	PART
ajis02-1971	126	8	grow	grow	VERB
ajis02-1971	126	9	in	in	ADP
ajis02-1971	126	10	the	the	DET
ajis02-1971	126	11	twenty	twenty	NUM
ajis02-1971	126	12	-	-	PUNCT
ajis02-1971	126	13	first	first	ADJ
ajis02-1971	126	14	century	century	NOUN
ajis02-1971	126	15	with	with	ADP
ajis02-1971	126	16	the	the	DET
ajis02-1971	126	17	help	help	NOUN
ajis02-1971	126	18	of	of	ADP
ajis02-1971	126	19	social	social	ADJ
ajis02-1971	126	20	media	medium	NOUN
ajis02-1971	126	21	(	(	PUNCT
ajis02-1971	126	22	such	such	ADJ
ajis02-1971	126	23	as	as	ADP
ajis02-1971	126	24	facebook	facebook	NOUN
ajis02-1971	126	25	,	,	PUNCT
ajis02-1971	126	26	twitter	twitter	NOUN
ajis02-1971	126	27	,	,	PUNCT
ajis02-1971	126	28	and	and	CCONJ
ajis02-1971	126	29	linkedin	linkedin	NOUN
ajis02-1971	126	30	)	)	PUNCT
ajis02-1971	126	31	.	.	PUNCT
ajis02-1971	127	1	by	by	ADP
ajis02-1971	127	2	2013	2013	NUM
ajis02-1971	127	3	,	,	PUNCT
ajis02-1971	127	4	around	around	ADP
ajis02-1971	127	5	$	$	SYM
ajis02-1971	127	6	5.1	5.1	NUM
ajis02-1971	127	7	billion	billion	NUM
ajis02-1971	127	8	was	be	AUX
ajis02-1971	127	9	already	already	ADV
ajis02-1971	127	10	spent	spend	VERB
ajis02-1971	127	11	on	on	ADP
ajis02-1971	127	12	social	social	ADJ
ajis02-1971	127	13	advertising	advertising	NOUN
ajis02-1971	127	14	.	.	PUNCT
ajis02-1971	128	1	in	in	ADP
ajis02-1971	128	2	web	web	NOUN
ajis02-1971	128	3	advertising	advertising	NOUN
ajis02-1971	128	4	,	,	PUNCT
ajis02-1971	128	5	the	the	DET
ajis02-1971	128	6	top	top	ADJ
ajis02-1971	128	7	two	two	NUM
ajis02-1971	128	8	forms	form	NOUN
ajis02-1971	128	9	are	be	AUX
ajis02-1971	128	10	paid	pay	VERB
ajis02-1971	128	11	-	-	PUNCT
ajis02-1971	128	12	search	search	NOUN
ajis02-1971	128	13	and	and	CCONJ
ajis02-1971	128	14	display	display	NOUN
ajis02-1971	128	15	advertising	advertising	NOUN
ajis02-1971	128	16	.	.	PUNCT
ajis02-1971	129	1	in	in	ADP
ajis02-1971	129	2	paid	pay	VERB
ajis02-1971	129	3	search	search	NOUN
ajis02-1971	129	4	advertising	advertising	NOUN
ajis02-1971	129	5	,	,	PUNCT
ajis02-1971	129	6	advertisers	advertiser	NOUN
ajis02-1971	129	7	pay	pay	VERB
ajis02-1971	129	8	an	an	DET
ajis02-1971	129	9	advertising	advertising	NOUN
ajis02-1971	129	10	fee	fee	NOUN
ajis02-1971	129	11	,	,	PUNCT
ajis02-1971	129	12	usually	usually	ADV
ajis02-1971	129	13	based	base	VERB
ajis02-1971	129	14	on	on	ADP
ajis02-1971	129	15	ad	ad	NOUN
ajis02-1971	129	16	views	view	NOUN
ajis02-1971	129	17	or	or	CCONJ
ajis02-1971	129	18	click	click	NOUN
ajis02-1971	129	19	-	-	PUNCT
ajis02-1971	129	20	throughs	throughs	NOUN
ajis02-1971	129	21	,	,	PUNCT
ajis02-1971	129	22	australasian	australasian	ADJ
ajis02-1971	129	23	journal	journal	NOUN
ajis02-1971	129	24	of	of	ADP
ajis02-1971	129	25	information	information	PROPN
ajis02-1971	129	26	systems	systems	PROPN
ajis02-1971	129	27	truong	truong	PROPN
ajis02-1971	129	28	,	,	PUNCT
ajis02-1971	129	29	nkhoma	nkhoma	PROPN
ajis02-1971	129	30	&	&	CCONJ
ajis02-1971	129	31	pansuwong	pansuwong	ADJ
ajis02-1971	129	32	2019	2019	NUM
ajis02-1971	129	33	,	,	PUNCT
ajis02-1971	129	34	vol	vol	NOUN
ajis02-1971	129	35	23	23	NUM
ajis02-1971	129	36	,	,	PUNCT
ajis02-1971	129	37	research	research	NOUN
ajis02-1971	129	38	article	article	NOUN
ajis02-1971	129	39	integrated	integrate	VERB
ajis02-1971	129	40	effectiveness	effectiveness	NOUN
ajis02-1971	129	41	framework	framework	NOUN
ajis02-1971	129	42	for	for	ADP
ajis02-1971	129	43	in	in	ADP
ajis02-1971	129	44	-	-	PUNCT
ajis02-1971	129	45	app	app	NOUN
ajis02-1971	129	46	advertising	advertising	NOUN
ajis02-1971	129	47	7	7	NUM
ajis02-1971	129	48	to	to	PART
ajis02-1971	129	49	have	have	VERB
ajis02-1971	129	50	their	their	PRON
ajis02-1971	129	51	websites	website	NOUN
ajis02-1971	129	52	shown	show	VERB
ajis02-1971	129	53	in	in	ADP
ajis02-1971	129	54	top	top	ADJ
ajis02-1971	129	55	placement	placement	NOUN
ajis02-1971	129	56	on	on	ADP
ajis02-1971	129	57	search	search	NOUN
ajis02-1971	129	58	engine	engine	NOUN
ajis02-1971	129	59	result	result	NOUN
ajis02-1971	129	60	pages	page	NOUN
ajis02-1971	129	61	.	.	PUNCT
ajis02-1971	130	1	in	in	ADP
ajis02-1971	130	2	web	web	NOUN
ajis02-1971	130	3	display	display	NOUN
ajis02-1971	130	4	advertising	advertising	NOUN
ajis02-1971	130	5	,	,	PUNCT
ajis02-1971	130	6	advertisers	advertiser	NOUN
ajis02-1971	130	7	reach	reach	VERB
ajis02-1971	130	8	out	out	ADP
ajis02-1971	130	9	to	to	ADP
ajis02-1971	130	10	a	a	DET
ajis02-1971	130	11	target	target	NOUN
ajis02-1971	130	12	internet	internet	NOUN
ajis02-1971	130	13	audience	audience	NOUN
ajis02-1971	130	14	via	via	ADP
ajis02-1971	130	15	some	some	DET
ajis02-1971	130	16	form	form	NOUN
ajis02-1971	130	17	of	of	ADP
ajis02-1971	130	18	a	a	DET
ajis02-1971	130	19	visual	visual	ADJ
ajis02-1971	130	20	advertisement	advertisement	NOUN
ajis02-1971	130	21	such	such	ADJ
ajis02-1971	130	22	as	as	ADP
ajis02-1971	130	23	display	display	NOUN
ajis02-1971	130	24	banner	banner	NOUN
ajis02-1971	130	25	ads	ad	NOUN
ajis02-1971	130	26	(	(	PUNCT
ajis02-1971	130	27	including	include	VERB
ajis02-1971	130	28	mobile	mobile	NOUN
ajis02-1971	130	29	)	)	PUNCT
ajis02-1971	130	30	,	,	PUNCT
ajis02-1971	130	31	flash	flash	NOUN
ajis02-1971	130	32	-	-	PUNCT
ajis02-1971	130	33	based	base	VERB
ajis02-1971	130	34	rich	rich	ADJ
ajis02-1971	130	35	media	medium	NOUN
ajis02-1971	130	36	,	,	PUNCT
ajis02-1971	130	37	or	or	CCONJ
ajis02-1971	130	38	digital	digital	ADJ
ajis02-1971	130	39	video	video	NOUN
ajis02-1971	130	40	(	(	PUNCT
ajis02-1971	130	41	aksakallı	aksakallı	NOUN
ajis02-1971	130	42	2012	2012	NUM
ajis02-1971	130	43	)	)	PUNCT
ajis02-1971	130	44	.	.	PUNCT
ajis02-1971	131	1	the	the	DET
ajis02-1971	131	2	web	web	NOUN
ajis02-1971	131	3	advertising	advertising	NOUN
ajis02-1971	131	4	practice	practice	NOUN
ajis02-1971	131	5	is	be	AUX
ajis02-1971	131	6	basically	basically	ADV
ajis02-1971	131	7	based	base	VERB
ajis02-1971	131	8	on	on	ADP
ajis02-1971	131	9	traditional	traditional	ADJ
ajis02-1971	131	10	advertising	advertising	NOUN
ajis02-1971	131	11	theories	theory	NOUN
ajis02-1971	131	12	(	(	PUNCT
ajis02-1971	131	13	okazaki	okazaki	PROPN
ajis02-1971	131	14	2012	2012	NUM
ajis02-1971	131	15	)	)	PUNCT
ajis02-1971	131	16	.	.	PUNCT
ajis02-1971	132	1	firstly	firstly	ADV
ajis02-1971	132	2	,	,	PUNCT
ajis02-1971	132	3	it	it	PRON
ajis02-1971	132	4	is	be	AUX
ajis02-1971	132	5	based	base	VERB
ajis02-1971	132	6	on	on	ADP
ajis02-1971	132	7	uses	use	NOUN
ajis02-1971	132	8	and	and	CCONJ
ajis02-1971	132	9	gratifications	gratification	NOUN
ajis02-1971	132	10	theory	theory	NOUN
ajis02-1971	132	11	,	,	PUNCT
ajis02-1971	132	12	which	which	PRON
ajis02-1971	132	13	were	be	AUX
ajis02-1971	132	14	developed	develop	VERB
ajis02-1971	132	15	by	by	ADP
ajis02-1971	132	16	katz	katz	PROPN
ajis02-1971	132	17	,	,	PUNCT
ajis02-1971	132	18	blumler	blumler	NOUN
ajis02-1971	132	19	and	and	CCONJ
ajis02-1971	132	20	gurevitch	gurevitch	NOUN
ajis02-1971	132	21	(	(	PUNCT
ajis02-1971	132	22	1973	1973	NUM
ajis02-1971	132	23	)	)	PUNCT
ajis02-1971	132	24	.	.	PUNCT
ajis02-1971	133	1	the	the	DET
ajis02-1971	133	2	driving	drive	VERB
ajis02-1971	133	3	question	question	NOUN
ajis02-1971	133	4	of	of	ADP
ajis02-1971	133	5	uses	use	NOUN
ajis02-1971	133	6	and	and	CCONJ
ajis02-1971	133	7	gratifications	gratification	NOUN
ajis02-1971	133	8	is	be	AUX
ajis02-1971	133	9	why	why	SCONJ
ajis02-1971	133	10	do	do	AUX
ajis02-1971	133	11	people	people	NOUN
ajis02-1971	133	12	use	use	VERB
ajis02-1971	133	13	media	medium	NOUN
ajis02-1971	133	14	and	and	CCONJ
ajis02-1971	133	15	what	what	PRON
ajis02-1971	133	16	do	do	AUX
ajis02-1971	133	17	they	they	PRON
ajis02-1971	133	18	use	use	VERB
ajis02-1971	133	19	them	they	PRON
ajis02-1971	133	20	for	for	ADP
ajis02-1971	133	21	.	.	PUNCT
ajis02-1971	134	1	the	the	DET
ajis02-1971	134	2	uses	use	NOUN
ajis02-1971	134	3	and	and	CCONJ
ajis02-1971	134	4	gratifications	gratification	NOUN
ajis02-1971	134	5	theory	theory	NOUN
ajis02-1971	134	6	discusses	discuss	VERB
ajis02-1971	134	7	how	how	SCONJ
ajis02-1971	134	8	users	user	NOUN
ajis02-1971	134	9	deliberately	deliberately	ADV
ajis02-1971	134	10	choose	choose	VERB
ajis02-1971	134	11	media	medium	NOUN
ajis02-1971	134	12	that	that	PRON
ajis02-1971	134	13	will	will	AUX
ajis02-1971	134	14	satisfy	satisfy	VERB
ajis02-1971	134	15	given	give	VERB
ajis02-1971	134	16	needs	need	NOUN
ajis02-1971	134	17	and	and	CCONJ
ajis02-1971	134	18	allow	allow	VERB
ajis02-1971	134	19	one	one	PRON
ajis02-1971	134	20	to	to	PART
ajis02-1971	134	21	enhance	enhance	VERB
ajis02-1971	134	22	knowledge	knowledge	NOUN
ajis02-1971	134	23	,	,	PUNCT
ajis02-1971	134	24	relaxation	relaxation	NOUN
ajis02-1971	134	25	,	,	PUNCT
ajis02-1971	134	26	social	social	ADJ
ajis02-1971	134	27	interactions	interaction	NOUN
ajis02-1971	134	28	,	,	PUNCT
ajis02-1971	134	29	diversion	diversion	NOUN
ajis02-1971	134	30	or	or	CCONJ
ajis02-1971	134	31	escape	escape	NOUN
ajis02-1971	134	32	.	.	PUNCT
ajis02-1971	135	1	the	the	DET
ajis02-1971	135	2	users	user	NOUN
ajis02-1971	135	3	are	be	AUX
ajis02-1971	135	4	normally	normally	ADV
ajis02-1971	135	5	active	active	ADJ
ajis02-1971	135	6	in	in	ADP
ajis02-1971	135	7	their	their	PRON
ajis02-1971	135	8	selection	selection	NOUN
ajis02-1971	135	9	of	of	ADP
ajis02-1971	135	10	content	content	NOUN
ajis02-1971	135	11	and	and	CCONJ
ajis02-1971	135	12	messages	message	NOUN
ajis02-1971	135	13	from	from	ADP
ajis02-1971	135	14	the	the	DET
ajis02-1971	135	15	mass	mass	NOUN
ajis02-1971	135	16	media	medium	NOUN
ajis02-1971	135	17	.	.	PUNCT
ajis02-1971	136	1	in	in	ADP
ajis02-1971	136	2	advertising	advertising	NOUN
ajis02-1971	136	3	,	,	PUNCT
ajis02-1971	136	4	the	the	DET
ajis02-1971	136	5	uses	use	NOUN
ajis02-1971	136	6	and	and	CCONJ
ajis02-1971	136	7	gratification	gratification	NOUN
ajis02-1971	136	8	theory	theory	NOUN
ajis02-1971	136	9	implies	imply	VERB
ajis02-1971	136	10	that	that	SCONJ
ajis02-1971	136	11	the	the	DET
ajis02-1971	136	12	consumer	consumer	NOUN
ajis02-1971	136	13	is	be	AUX
ajis02-1971	136	14	not	not	PART
ajis02-1971	136	15	passive	passive	ADJ
ajis02-1971	136	16	,	,	PUNCT
ajis02-1971	136	17	helpless	helpless	ADJ
ajis02-1971	136	18	advertising	advertising	NOUN
ajis02-1971	136	19	fodder	fodder	NOUN
ajis02-1971	136	20	(	(	PUNCT
ajis02-1971	136	21	hedges	hedge	NOUN
ajis02-1971	136	22	,	,	PUNCT
ajis02-1971	136	23	ford	ford	PROPN
ajis02-1971	136	24	-	-	PUNCT
ajis02-1971	136	25	hutchinson	hutchinson	PROPN
ajis02-1971	136	26	&	&	CCONJ
ajis02-1971	136	27	stewart	stewart	PROPN
ajis02-1971	136	28	-	-	PUNCT
ajis02-1971	136	29	hunter	hunter	NOUN
ajis02-1971	136	30	1997	1997	NUM
ajis02-1971	136	31	)	)	PUNCT
ajis02-1971	136	32	.	.	PUNCT
ajis02-1971	137	1	instead	instead	ADV
ajis02-1971	137	2	,	,	PUNCT
ajis02-1971	137	3	advertisers	advertiser	NOUN
ajis02-1971	137	4	and	and	CCONJ
ajis02-1971	137	5	consumers	consumer	NOUN
ajis02-1971	137	6	factors	factor	NOUN
ajis02-1971	137	7	interactively	interactively	ADV
ajis02-1971	137	8	affect	affect	VERB
ajis02-1971	137	9	the	the	DET
ajis02-1971	137	10	outcome	outcome	NOUN
ajis02-1971	137	11	of	of	ADP
ajis02-1971	137	12	advertising	advertising	NOUN
ajis02-1971	137	13	and	and	CCONJ
ajis02-1971	137	14	they	they	PRON
ajis02-1971	137	15	should	should	AUX
ajis02-1971	137	16	be	be	AUX
ajis02-1971	137	17	consumer	consumer	NOUN
ajis02-1971	137	18	-	-	PUNCT
ajis02-1971	137	19	based	base	VERB
ajis02-1971	137	20	,	,	PUNCT
ajis02-1971	137	21	not	not	PART
ajis02-1971	137	22	vice	vice	ADV
ajis02-1971	137	23	versa	versa	ADV
ajis02-1971	137	24	.	.	PUNCT
ajis02-1971	138	1	another	another	DET
ajis02-1971	138	2	popular	popular	ADJ
ajis02-1971	138	3	advertising	advertising	NOUN
ajis02-1971	138	4	theory	theory	NOUN
ajis02-1971	138	5	is	be	AUX
ajis02-1971	138	6	the	the	DET
ajis02-1971	138	7	theory	theory	NOUN
ajis02-1971	138	8	of	of	ADP
ajis02-1971	138	9	reasoned	reason	VERB
ajis02-1971	138	10	action	action	NOUN
ajis02-1971	138	11	developed	develop	VERB
ajis02-1971	138	12	by	by	ADP
ajis02-1971	138	13	fishbein	fishbein	ADJ
ajis02-1971	138	14	and	and	CCONJ
ajis02-1971	138	15	ajzen	ajzen	NOUN
ajis02-1971	138	16	(	(	PUNCT
ajis02-1971	138	17	1975	1975	NUM
ajis02-1971	138	18	)	)	PUNCT
ajis02-1971	138	19	.	.	PUNCT
ajis02-1971	139	1	the	the	DET
ajis02-1971	139	2	theory	theory	NOUN
ajis02-1971	139	3	is	be	AUX
ajis02-1971	139	4	used	use	VERB
ajis02-1971	139	5	to	to	PART
ajis02-1971	139	6	explain	explain	VERB
ajis02-1971	139	7	the	the	DET
ajis02-1971	139	8	relationship	relationship	NOUN
ajis02-1971	139	9	between	between	ADP
ajis02-1971	139	10	attitudes	attitude	NOUN
ajis02-1971	139	11	and	and	CCONJ
ajis02-1971	139	12	behaviours	behaviour	NOUN
ajis02-1971	139	13	within	within	ADP
ajis02-1971	139	14	human	human	ADJ
ajis02-1971	139	15	action	action	NOUN
ajis02-1971	139	16	(	(	PUNCT
ajis02-1971	139	17	the	the	DET
ajis02-1971	139	18	a	a	PROPN
ajis02-1971	139	19	-	-	PUNCT
ajis02-1971	139	20	b	b	NOUN
ajis02-1971	139	21	relationship	relationship	NOUN
ajis02-1971	139	22	)	)	PUNCT
ajis02-1971	139	23	.	.	PUNCT
ajis02-1971	140	1	it	it	PRON
ajis02-1971	140	2	predicts	predict	VERB
ajis02-1971	140	3	how	how	SCONJ
ajis02-1971	140	4	individuals	individual	NOUN
ajis02-1971	140	5	will	will	AUX
ajis02-1971	140	6	behave	behave	AUX
ajis02-1971	140	7	based	base	VERB
ajis02-1971	140	8	on	on	ADP
ajis02-1971	140	9	their	their	PRON
ajis02-1971	140	10	pre	pre	ADJ
ajis02-1971	140	11	-	-	ADJ
ajis02-1971	140	12	existing	existing	ADJ
ajis02-1971	140	13	attitudes	attitude	NOUN
ajis02-1971	140	14	and	and	CCONJ
ajis02-1971	140	15	behavioural	behavioural	ADJ
ajis02-1971	140	16	intentions	intention	NOUN
ajis02-1971	140	17	.	.	PUNCT
ajis02-1971	141	1	based	base	VERB
ajis02-1971	141	2	on	on	ADP
ajis02-1971	141	3	the	the	DET
ajis02-1971	141	4	theory	theory	NOUN
ajis02-1971	141	5	of	of	ADP
ajis02-1971	141	6	reasoned	reason	VERB
ajis02-1971	141	7	action	action	NOUN
ajis02-1971	141	8	,	,	PUNCT
ajis02-1971	141	9	ducoffe	ducoffe	PROPN
ajis02-1971	141	10	(	(	PUNCT
ajis02-1971	141	11	1996	1996	NUM
ajis02-1971	141	12	)	)	PUNCT
ajis02-1971	141	13	developed	develop	VERB
ajis02-1971	141	14	a	a	DET
ajis02-1971	141	15	well	well	ADV
ajis02-1971	141	16	-	-	PUNCT
ajis02-1971	141	17	defined	define	VERB
ajis02-1971	141	18	advertising	advertising	NOUN
ajis02-1971	141	19	value	value	NOUN
ajis02-1971	141	20	model	model	NOUN
ajis02-1971	141	21	.	.	PUNCT
ajis02-1971	142	1	it	it	PRON
ajis02-1971	142	2	is	be	AUX
ajis02-1971	142	3	a	a	DET
ajis02-1971	142	4	framework	framework	NOUN
ajis02-1971	142	5	for	for	ADP
ajis02-1971	142	6	predicting	predict	VERB
ajis02-1971	142	7	attitudes	attitude	NOUN
ajis02-1971	142	8	toward	toward	ADP
ajis02-1971	142	9	web	web	NOUN
ajis02-1971	142	10	advertising	advertising	NOUN
ajis02-1971	142	11	.	.	PUNCT
ajis02-1971	143	1	the	the	DET
ajis02-1971	143	2	technology	technology	NOUN
ajis02-1971	143	3	acceptance	acceptance	NOUN
ajis02-1971	143	4	model	model	NOUN
ajis02-1971	143	5	was	be	AUX
ajis02-1971	143	6	later	later	ADV
ajis02-1971	143	7	developed	develop	VERB
ajis02-1971	143	8	by	by	ADP
ajis02-1971	143	9	davis	davis	PROPN
ajis02-1971	143	10	(	(	PUNCT
ajis02-1971	143	11	1985	1985	NUM
ajis02-1971	143	12	)	)	PUNCT
ajis02-1971	143	13	.	.	PUNCT
ajis02-1971	144	1	the	the	DET
ajis02-1971	144	2	model	model	NOUN
ajis02-1971	144	3	suggests	suggest	VERB
ajis02-1971	144	4	that	that	SCONJ
ajis02-1971	144	5	the	the	DET
ajis02-1971	144	6	user	user	NOUN
ajis02-1971	144	7	’	'	PUNCT
ajis02-1971	144	8	attitude	attitude	NOUN
ajis02-1971	144	9	to	to	ADP
ajis02-1971	144	10	the	the	DET
ajis02-1971	144	11	information	information	NOUN
ajis02-1971	144	12	system	system	NOUN
ajis02-1971	144	13	will	will	AUX
ajis02-1971	144	14	directly	directly	ADV
ajis02-1971	144	15	affect	affect	VERB
ajis02-1971	144	16	the	the	DET
ajis02-1971	144	17	user	user	NOUN
ajis02-1971	144	18	’s	’s	PART
ajis02-1971	144	19	intention	intention	NOUN
ajis02-1971	144	20	,	,	PUNCT
ajis02-1971	144	21	while	while	SCONJ
ajis02-1971	144	22	the	the	DET
ajis02-1971	144	23	perceived	perceive	VERB
ajis02-1971	144	24	usefulness	usefulness	NOUN
ajis02-1971	144	25	and	and	CCONJ
ajis02-1971	144	26	perceived	perceive	VERB
ajis02-1971	144	27	ease	ease	NOUN
ajis02-1971	144	28	of	of	ADP
ajis02-1971	144	29	use	use	NOUN
ajis02-1971	144	30	will	will	AUX
ajis02-1971	144	31	affect	affect	VERB
ajis02-1971	144	32	the	the	DET
ajis02-1971	144	33	users	user	NOUN
ajis02-1971	144	34	’	’	PART
ajis02-1971	144	35	attitude	attitude	NOUN
ajis02-1971	144	36	towards	towards	ADP
ajis02-1971	144	37	information	information	NOUN
ajis02-1971	144	38	system	system	NOUN
ajis02-1971	144	39	,	,	PUNCT
ajis02-1971	144	40	including	include	VERB
ajis02-1971	144	41	clicks	click	NOUN
ajis02-1971	144	42	on	on	ADP
ajis02-1971	144	43	advertisements	advertisement	NOUN
ajis02-1971	144	44	.	.	PUNCT
ajis02-1971	145	1	okazaki	okazaki	PROPN
ajis02-1971	145	2	and	and	CCONJ
ajis02-1971	145	3	barwise	barwise	PROPN
ajis02-1971	145	4	(	(	PUNCT
ajis02-1971	145	5	2011	2011	NUM
ajis02-1971	145	6	)	)	PUNCT
ajis02-1971	145	7	claimed	claim	VERB
ajis02-1971	145	8	that	that	SCONJ
ajis02-1971	145	9	,	,	PUNCT
ajis02-1971	145	10	in	in	ADP
ajis02-1971	145	11	the	the	DET
ajis02-1971	145	12	field	field	NOUN
ajis02-1971	145	13	of	of	ADP
ajis02-1971	145	14	web	web	NOUN
ajis02-1971	145	15	advertising	advertising	NOUN
ajis02-1971	145	16	,	,	PUNCT
ajis02-1971	145	17	technology	technology	NOUN
ajis02-1971	145	18	acceptance	acceptance	NOUN
ajis02-1971	145	19	model	model	NOUN
ajis02-1971	145	20	is	be	AUX
ajis02-1971	145	21	the	the	DET
ajis02-1971	145	22	most	most	ADV
ajis02-1971	145	23	frequently	frequently	ADV
ajis02-1971	145	24	used	use	VERB
ajis02-1971	145	25	model	model	NOUN
ajis02-1971	145	26	.	.	PUNCT
ajis02-1971	146	1	in	in	ADP
ajis02-1971	146	2	terms	term	NOUN
ajis02-1971	146	3	of	of	ADP
ajis02-1971	146	4	revenue	revenue	NOUN
ajis02-1971	146	5	,	,	PUNCT
ajis02-1971	146	6	by	by	ADP
ajis02-1971	146	7	2013	2013	NUM
ajis02-1971	146	8	,	,	PUNCT
ajis02-1971	146	9	the	the	DET
ajis02-1971	146	10	total	total	ADJ
ajis02-1971	146	11	revenue	revenue	NOUN
ajis02-1971	146	12	was	be	AUX
ajis02-1971	146	13	already	already	ADV
ajis02-1971	146	14	at	at	ADP
ajis02-1971	146	15	$	$	SYM
ajis02-1971	146	16	43	43	NUM
ajis02-1971	146	17	billion	billion	NUM
ajis02-1971	146	18	,	,	PUNCT
ajis02-1971	146	19	including	include	VERB
ajis02-1971	146	20	both	both	PRON
ajis02-1971	146	21	web	web	NOUN
ajis02-1971	146	22	display	display	NOUN
ajis02-1971	146	23	advertising	advertising	NOUN
ajis02-1971	146	24	and	and	CCONJ
ajis02-1971	146	25	mobile	mobile	NOUN
ajis02-1971	146	26	advertising	advertising	NOUN
ajis02-1971	146	27	(	(	PUNCT
ajis02-1971	146	28	internet	internet	NOUN
ajis02-1971	146	29	advertising	advertising	NOUN
ajis02-1971	146	30	revenue	revenue	NOUN
ajis02-1971	146	31	report	report	NOUN
ajis02-1971	146	32	1996	1996	NUM
ajis02-1971	146	33	-	-	SYM
ajis02-1971	146	34	2016	2016	NUM
ajis02-1971	146	35	)	)	PUNCT
ajis02-1971	146	36	.	.	PUNCT
ajis02-1971	147	1	2.2	2.2	NUM
ajis02-1971	147	2	mobile	mobile	ADJ
ajis02-1971	147	3	advertising	advertising	NOUN
ajis02-1971	147	4	mobile	mobile	ADJ
ajis02-1971	147	5	advertising	advertising	NOUN
ajis02-1971	147	6	is	be	AUX
ajis02-1971	147	7	related	relate	VERB
ajis02-1971	147	8	closely	closely	ADV
ajis02-1971	147	9	to	to	ADP
ajis02-1971	147	10	web	web	NOUN
ajis02-1971	147	11	advertising	advertising	NOUN
ajis02-1971	147	12	but	but	CCONJ
ajis02-1971	147	13	with	with	ADP
ajis02-1971	147	14	a	a	DET
ajis02-1971	147	15	far	far	ADV
ajis02-1971	147	16	greater	great	ADJ
ajis02-1971	147	17	reach	reach	NOUN
ajis02-1971	147	18	.	.	PUNCT
ajis02-1971	148	1	mobile	mobile	ADJ
ajis02-1971	148	2	advertising	advertising	NOUN
ajis02-1971	148	3	is	be	AUX
ajis02-1971	148	4	referred	refer	VERB
ajis02-1971	148	5	to	to	ADP
ajis02-1971	148	6	as	as	ADP
ajis02-1971	148	7	“	"	PUNCT
ajis02-1971	148	8	advertising	advertising	NOUN
ajis02-1971	148	9	or	or	CCONJ
ajis02-1971	148	10	marketing	marketing	NOUN
ajis02-1971	148	11	messages	message	NOUN
ajis02-1971	148	12	delivered	deliver	VERB
ajis02-1971	148	13	to	to	ADP
ajis02-1971	148	14	portable	portable	ADJ
ajis02-1971	148	15	devices	device	NOUN
ajis02-1971	148	16	,	,	PUNCT
ajis02-1971	148	17	either	either	CCONJ
ajis02-1971	148	18	via	via	ADP
ajis02-1971	148	19	a	a	DET
ajis02-1971	148	20	synchronized	synchronize	VERB
ajis02-1971	148	21	download	download	NOUN
ajis02-1971	148	22	or	or	CCONJ
ajis02-1971	148	23	wirelessly	wirelessly	ADV
ajis02-1971	148	24	over	over	ADP
ajis02-1971	148	25	the	the	DET
ajis02-1971	148	26	air	air	NOUN
ajis02-1971	148	27	”	"	PUNCT
ajis02-1971	148	28	(	(	PUNCT
ajis02-1971	148	29	laszlo	laszlo	ADJ
ajis02-1971	148	30	2009	2009	NUM
ajis02-1971	148	31	)	)	PUNCT
ajis02-1971	148	32	.	.	PUNCT
ajis02-1971	149	1	the	the	DET
ajis02-1971	149	2	differences	difference	NOUN
ajis02-1971	149	3	between	between	ADP
ajis02-1971	149	4	fixed	fix	VERB
ajis02-1971	149	5	(	(	PUNCT
ajis02-1971	149	6	e.g.	e.g.	ADV
ajis02-1971	149	7	pc	pc	NOUN
ajis02-1971	149	8	,	,	PUNCT
ajis02-1971	149	9	web	web	NOUN
ajis02-1971	149	10	)	)	PUNCT
ajis02-1971	149	11	and	and	CCONJ
ajis02-1971	149	12	portable	portable	ADJ
ajis02-1971	149	13	devices	device	NOUN
ajis02-1971	149	14	create	create	VERB
ajis02-1971	149	15	some	some	DET
ajis02-1971	149	16	new	new	ADJ
ajis02-1971	149	17	opportunities	opportunity	NOUN
ajis02-1971	149	18	for	for	ADP
ajis02-1971	149	19	marketers	marketer	NOUN
ajis02-1971	149	20	,	,	PUNCT
ajis02-1971	149	21	but	but	CCONJ
ajis02-1971	149	22	they	they	PRON
ajis02-1971	149	23	also	also	ADV
ajis02-1971	149	24	prevent	prevent	VERB
ajis02-1971	149	25	them	they	PRON
ajis02-1971	149	26	from	from	ADP
ajis02-1971	149	27	easily	easily	ADV
ajis02-1971	149	28	generalizing	generalize	VERB
ajis02-1971	149	29	the	the	DET
ajis02-1971	149	30	research	research	NOUN
ajis02-1971	149	31	findings	finding	NOUN
ajis02-1971	149	32	from	from	ADP
ajis02-1971	149	33	fixed	fix	VERB
ajis02-1971	149	34	to	to	ADP
ajis02-1971	149	35	mobile	mobile	ADJ
ajis02-1971	149	36	online	online	ADJ
ajis02-1971	149	37	settings	setting	NOUN
ajis02-1971	149	38	.	.	PUNCT
ajis02-1971	150	1	typical	typical	ADJ
ajis02-1971	150	2	online	online	ADV
ajis02-1971	150	3	(	(	PUNCT
ajis02-1971	150	4	but	but	CCONJ
ajis02-1971	150	5	fixed	fix	VERB
ajis02-1971	150	6	)	)	PUNCT
ajis02-1971	150	7	advertising	advertising	NOUN
ajis02-1971	150	8	strategies	strategy	NOUN
ajis02-1971	150	9	are	be	AUX
ajis02-1971	150	10	either	either	CCONJ
ajis02-1971	150	11	not	not	PART
ajis02-1971	150	12	applicable	applicable	ADJ
ajis02-1971	150	13	or	or	CCONJ
ajis02-1971	150	14	at	at	ADP
ajis02-1971	150	15	least	least	ADJ
ajis02-1971	150	16	demand	demand	VERB
ajis02-1971	150	17	modification	modification	NOUN
ajis02-1971	150	18	to	to	PART
ajis02-1971	150	19	be	be	AUX
ajis02-1971	150	20	effective	effective	ADJ
ajis02-1971	150	21	(	(	PUNCT
ajis02-1971	150	22	shankar	shankar	PROPN
ajis02-1971	150	23	&	&	CCONJ
ajis02-1971	150	24	balasubramanian	balasubramanian	PROPN
ajis02-1971	150	25	2009	2009	NUM
ajis02-1971	150	26	)	)	PUNCT
ajis02-1971	150	27	.	.	PUNCT
ajis02-1971	151	1	mobile	mobile	ADJ
ajis02-1971	151	2	advertising	advertising	NOUN
ajis02-1971	151	3	,	,	PUNCT
ajis02-1971	151	4	therefore	therefore	ADV
ajis02-1971	151	5	,	,	PUNCT
ajis02-1971	151	6	is	be	AUX
ajis02-1971	151	7	considered	consider	VERB
ajis02-1971	151	8	as	as	ADP
ajis02-1971	151	9	a	a	DET
ajis02-1971	151	10	new	new	ADJ
ajis02-1971	151	11	type	type	NOUN
ajis02-1971	151	12	of	of	ADP
ajis02-1971	151	13	advertising	advertising	NOUN
ajis02-1971	151	14	and	and	CCONJ
ajis02-1971	151	15	requires	require	VERB
ajis02-1971	151	16	new	new	ADJ
ajis02-1971	151	17	academic	academic	ADJ
ajis02-1971	151	18	research	research	NOUN
ajis02-1971	151	19	and	and	CCONJ
ajis02-1971	151	20	practical	practical	ADJ
ajis02-1971	151	21	strategies	strategy	NOUN
ajis02-1971	151	22	.	.	PUNCT
ajis02-1971	152	1	ads	ad	NOUN
ajis02-1971	152	2	on	on	ADP
ajis02-1971	152	3	mobile	mobile	ADJ
ajis02-1971	152	4	devices	device	NOUN
ajis02-1971	152	5	have	have	VERB
ajis02-1971	152	6	a	a	DET
ajis02-1971	152	7	long	long	ADJ
ajis02-1971	152	8	history	history	NOUN
ajis02-1971	152	9	especially	especially	ADV
ajis02-1971	152	10	after	after	SCONJ
ajis02-1971	152	11	short	short	ADJ
ajis02-1971	152	12	message	message	NOUN
ajis02-1971	152	13	service	service	NOUN
ajis02-1971	152	14	(	(	PUNCT
ajis02-1971	152	15	sms	sms	PROPN
ajis02-1971	152	16	)	)	PUNCT
ajis02-1971	152	17	became	become	VERB
ajis02-1971	152	18	popular	popular	ADJ
ajis02-1971	152	19	(	(	PUNCT
ajis02-1971	152	20	yunos	yunos	PROPN
ajis02-1971	152	21	,	,	PUNCT
ajis02-1971	152	22	gao	gao	PROPN
ajis02-1971	152	23	&	&	CCONJ
ajis02-1971	152	24	shim	shim	NOUN
ajis02-1971	152	25	2003	2003	NUM
ajis02-1971	152	26	)	)	PUNCT
ajis02-1971	152	27	.	.	PUNCT
ajis02-1971	153	1	in	in	ADP
ajis02-1971	153	2	the	the	DET
ajis02-1971	153	3	early	early	ADJ
ajis02-1971	153	4	days	day	NOUN
ajis02-1971	153	5	,	,	PUNCT
ajis02-1971	153	6	mobile	mobile	ADJ
ajis02-1971	153	7	advertising	advertising	NOUN
ajis02-1971	153	8	is	be	AUX
ajis02-1971	153	9	usually	usually	ADV
ajis02-1971	153	10	considered	consider	VERB
ajis02-1971	153	11	as	as	ADP
ajis02-1971	153	12	sms	sms	NOUN
ajis02-1971	153	13	advertising	advertising	NOUN
ajis02-1971	153	14	(	(	PUNCT
ajis02-1971	153	15	barwise	barwise	NOUN
ajis02-1971	153	16	&	&	CCONJ
ajis02-1971	153	17	strong	strong	ADJ
ajis02-1971	153	18	2002	2002	NUM
ajis02-1971	153	19	;	;	PUNCT
ajis02-1971	153	20	haghirian	haghirian	PROPN
ajis02-1971	153	21	&	&	CCONJ
ajis02-1971	153	22	inoue	inoue	PROPN
ajis02-1971	153	23	2007	2007	NUM
ajis02-1971	153	24	)	)	PUNCT
ajis02-1971	153	25	.	.	PUNCT
ajis02-1971	154	1	actually	actually	ADV
ajis02-1971	154	2	,	,	PUNCT
ajis02-1971	154	3	the	the	DET
ajis02-1971	154	4	dawn	dawn	NOUN
ajis02-1971	154	5	of	of	ADP
ajis02-1971	154	6	mobile	mobile	ADJ
ajis02-1971	154	7	advertising	advertising	NOUN
ajis02-1971	154	8	research	research	NOUN
ajis02-1971	154	9	begins	begin	VERB
ajis02-1971	154	10	with	with	ADP
ajis02-1971	154	11	two	two	NUM
ajis02-1971	154	12	seminal	seminal	ADJ
ajis02-1971	154	13	sms	sm	NOUN
ajis02-1971	154	14	related	relate	VERB
ajis02-1971	154	15	works	work	NOUN
ajis02-1971	154	16	:	:	PUNCT
ajis02-1971	154	17	barnes	barnes	PROPN
ajis02-1971	154	18	(	(	PUNCT
ajis02-1971	154	19	2002	2002	NUM
ajis02-1971	154	20	)	)	PUNCT
ajis02-1971	154	21	and	and	CCONJ
ajis02-1971	154	22	barwise	barwise	VERB
ajis02-1971	154	23	and	and	CCONJ
ajis02-1971	154	24	strong	strong	ADJ
ajis02-1971	154	25	(	(	PUNCT
ajis02-1971	154	26	2002	2002	NUM
ajis02-1971	154	27	)	)	PUNCT
ajis02-1971	154	28	.	.	PUNCT
ajis02-1971	155	1	the	the	DET
ajis02-1971	155	2	former	former	ADJ
ajis02-1971	155	3	is	be	AUX
ajis02-1971	155	4	conceptual	conceptual	ADJ
ajis02-1971	155	5	and	and	CCONJ
ajis02-1971	155	6	the	the	DET
ajis02-1971	155	7	latter	latter	ADJ
ajis02-1971	155	8	empirical	empirical	NOUN
ajis02-1971	155	9	(	(	PUNCT
ajis02-1971	155	10	okazaki	okazaki	PROPN
ajis02-1971	155	11	2012	2012	NUM
ajis02-1971	155	12	)	)	PUNCT
ajis02-1971	155	13	.	.	PUNCT
ajis02-1971	156	1	since	since	SCONJ
ajis02-1971	156	2	2007	2007	NUM
ajis02-1971	156	3	,	,	PUNCT
ajis02-1971	156	4	the	the	DET
ajis02-1971	156	5	year	year	NOUN
ajis02-1971	156	6	that	that	PRON
ajis02-1971	156	7	the	the	DET
ajis02-1971	156	8	first	first	ADJ
ajis02-1971	156	9	iphone	iphone	NOUN
ajis02-1971	156	10	is	be	AUX
ajis02-1971	156	11	introduced	introduce	VERB
ajis02-1971	156	12	,	,	PUNCT
ajis02-1971	156	13	the	the	DET
ajis02-1971	156	14	number	number	NOUN
ajis02-1971	156	15	of	of	ADP
ajis02-1971	156	16	people	people	NOUN
ajis02-1971	156	17	accessing	access	VERB
ajis02-1971	156	18	the	the	DET
ajis02-1971	156	19	internet	internet	NOUN
ajis02-1971	156	20	via	via	ADP
ajis02-1971	156	21	a	a	DET
ajis02-1971	156	22	portable	portable	ADJ
ajis02-1971	156	23	device	device	NOUN
ajis02-1971	156	24	,	,	PUNCT
ajis02-1971	156	25	such	such	ADJ
ajis02-1971	156	26	as	as	ADP
ajis02-1971	156	27	a	a	DET
ajis02-1971	156	28	smartphone	smartphone	NOUN
ajis02-1971	156	29	or	or	CCONJ
ajis02-1971	156	30	tablet	tablet	NOUN
ajis02-1971	156	31	,	,	PUNCT
ajis02-1971	156	32	has	have	AUX
ajis02-1971	156	33	surpassed	surpass	VERB
ajis02-1971	156	34	the	the	DET
ajis02-1971	156	35	number	number	NOUN
ajis02-1971	156	36	of	of	ADP
ajis02-1971	156	37	australasian	australasian	ADJ
ajis02-1971	156	38	journal	journal	NOUN
ajis02-1971	156	39	of	of	ADP
ajis02-1971	156	40	information	information	PROPN
ajis02-1971	156	41	systems	systems	PROPN
ajis02-1971	156	42	truong	truong	PROPN
ajis02-1971	156	43	,	,	PUNCT
ajis02-1971	156	44	nkhoma	nkhoma	PROPN
ajis02-1971	156	45	&	&	CCONJ
ajis02-1971	156	46	pansuwong	pansuwong	ADJ
ajis02-1971	156	47	2019	2019	NUM
ajis02-1971	156	48	,	,	PUNCT
ajis02-1971	156	49	vol	vol	NOUN
ajis02-1971	156	50	23	23	NUM
ajis02-1971	156	51	,	,	PUNCT
ajis02-1971	156	52	research	research	NOUN
ajis02-1971	156	53	article	article	NOUN
ajis02-1971	156	54	integrated	integrate	VERB
ajis02-1971	156	55	effectiveness	effectiveness	NOUN
ajis02-1971	156	56	framework	framework	NOUN
ajis02-1971	156	57	for	for	ADP
ajis02-1971	156	58	in	in	ADP
ajis02-1971	156	59	-	-	PUNCT
ajis02-1971	156	60	app	app	NOUN
ajis02-1971	156	61	advertising	advertising	NOUN
ajis02-1971	156	62	8	8	NUM
ajis02-1971	156	63	people	people	NOUN
ajis02-1971	156	64	using	use	VERB
ajis02-1971	156	65	fixed	fix	VERB
ajis02-1971	156	66	devices	device	NOUN
ajis02-1971	156	67	,	,	PUNCT
ajis02-1971	156	68	such	such	ADJ
ajis02-1971	156	69	as	as	ADP
ajis02-1971	156	70	pcs	pc	NOUN
ajis02-1971	156	71	.	.	PUNCT
ajis02-1971	157	1	these	these	DET
ajis02-1971	157	2	rapid	rapid	ADJ
ajis02-1971	157	3	shifts	shift	NOUN
ajis02-1971	157	4	have	have	AUX
ajis02-1971	157	5	been	be	AUX
ajis02-1971	157	6	echoed	echo	VERB
ajis02-1971	157	7	by	by	ADP
ajis02-1971	157	8	advertisers	advertiser	NOUN
ajis02-1971	157	9	,	,	PUNCT
ajis02-1971	157	10	who	who	PRON
ajis02-1971	157	11	have	have	AUX
ajis02-1971	157	12	shifted	shift	VERB
ajis02-1971	157	13	their	their	PRON
ajis02-1971	157	14	expenditures	expenditure	NOUN
ajis02-1971	157	15	.	.	PUNCT
ajis02-1971	158	1	the	the	DET
ajis02-1971	158	2	mobile	mobile	ADJ
ajis02-1971	158	3	advertising	advertising	NOUN
ajis02-1971	158	4	captured	capture	VERB
ajis02-1971	158	5	22	22	NUM
ajis02-1971	158	6	%	%	NOUN
ajis02-1971	158	7	of	of	ADP
ajis02-1971	158	8	u.s	u.s	PROPN
ajis02-1971	158	9	.	.	PROPN
ajis02-1971	158	10	digital	digital	ADJ
ajis02-1971	158	11	advertising	advertising	NOUN
ajis02-1971	158	12	expenses	expense	NOUN
ajis02-1971	158	13	in	in	ADP
ajis02-1971	158	14	2013	2013	NUM
ajis02-1971	158	15	and	and	CCONJ
ajis02-1971	158	16	that	that	DET
ajis02-1971	158	17	number	number	NOUN
ajis02-1971	158	18	keeps	keep	VERB
ajis02-1971	158	19	increasing	increase	VERB
ajis02-1971	158	20	year	year	NOUN
ajis02-1971	158	21	by	by	ADP
ajis02-1971	158	22	year	year	NOUN
ajis02-1971	158	23	(	(	PUNCT
ajis02-1971	158	24	emarketer	emarketer	NOUN
ajis02-1971	158	25	2015	2015	NUM
ajis02-1971	158	26	)	)	PUNCT
ajis02-1971	158	27	.	.	PUNCT
ajis02-1971	159	1	by	by	ADP
ajis02-1971	159	2	2014	2014	NUM
ajis02-1971	159	3	,	,	PUNCT
ajis02-1971	159	4	66	66	NUM
ajis02-1971	159	5	%	%	NOUN
ajis02-1971	159	6	of	of	ADP
ajis02-1971	159	7	facebook	facebook	NOUN
ajis02-1971	159	8	advertising	advertising	NOUN
ajis02-1971	159	9	revenue	revenue	NOUN
ajis02-1971	159	10	came	come	VERB
ajis02-1971	159	11	from	from	ADP
ajis02-1971	159	12	mobile	mobile	ADJ
ajis02-1971	159	13	ads	ad	NOUN
ajis02-1971	159	14	,	,	PUNCT
ajis02-1971	159	15	while	while	SCONJ
ajis02-1971	159	16	that	that	DET
ajis02-1971	159	17	number	number	NOUN
ajis02-1971	159	18	on	on	ADP
ajis02-1971	159	19	twitter	twitter	NOUN
ajis02-1971	159	20	is	be	AUX
ajis02-1971	159	21	already	already	ADV
ajis02-1971	159	22	85	85	NUM
ajis02-1971	159	23	%	%	NOUN
ajis02-1971	159	24	(	(	PUNCT
ajis02-1971	159	25	bergen	bergen	PROPN
ajis02-1971	159	26	2014	2014	NUM
ajis02-1971	159	27	)	)	PUNCT
ajis02-1971	159	28	.	.	PUNCT
ajis02-1971	160	1	the	the	DET
ajis02-1971	160	2	success	success	NOUN
ajis02-1971	160	3	of	of	ADP
ajis02-1971	160	4	mobile	mobile	ADJ
ajis02-1971	160	5	advertising	advertising	NOUN
ajis02-1971	160	6	is	be	AUX
ajis02-1971	160	7	due	due	ADJ
ajis02-1971	160	8	to	to	ADP
ajis02-1971	160	9	the	the	DET
ajis02-1971	160	10	fact	fact	NOUN
ajis02-1971	160	11	that	that	SCONJ
ajis02-1971	160	12	mobile	mobile	ADJ
ajis02-1971	160	13	devices	device	NOUN
ajis02-1971	160	14	are	be	AUX
ajis02-1971	160	15	considered	consider	VERB
ajis02-1971	160	16	very	very	ADV
ajis02-1971	160	17	personal	personal	ADJ
ajis02-1971	160	18	,	,	PUNCT
ajis02-1971	160	19	as	as	ADP
ajis02-1971	160	20	extensions	extension	NOUN
ajis02-1971	160	21	of	of	ADP
ajis02-1971	160	22	users	user	NOUN
ajis02-1971	160	23	’	'	PUNCT
ajis02-1971	160	24	selves	self	NOUN
ajis02-1971	160	25	(	(	PUNCT
ajis02-1971	160	26	shu	shu	PROPN
ajis02-1971	160	27	&	&	CCONJ
ajis02-1971	160	28	peck	peck	PROPN
ajis02-1971	160	29	2011	2011	NUM
ajis02-1971	160	30	)	)	PUNCT
ajis02-1971	160	31	.	.	PUNCT
ajis02-1971	161	1	the	the	DET
ajis02-1971	161	2	increase	increase	NOUN
ajis02-1971	161	3	in	in	ADP
ajis02-1971	161	4	smartphone	smartphone	ADJ
ajis02-1971	161	5	usage	usage	NOUN
ajis02-1971	161	6	,	,	PUNCT
ajis02-1971	161	7	in	in	ADP
ajis02-1971	161	8	the	the	DET
ajis02-1971	161	9	sense	sense	NOUN
ajis02-1971	161	10	that	that	SCONJ
ajis02-1971	161	11	it	it	PRON
ajis02-1971	161	12	provides	provide	VERB
ajis02-1971	161	13	marketers	marketer	NOUN
ajis02-1971	161	14	with	with	ADP
ajis02-1971	161	15	an	an	DET
ajis02-1971	161	16	opportunity	opportunity	NOUN
ajis02-1971	161	17	for	for	ADP
ajis02-1971	161	18	electronic	electronic	ADJ
ajis02-1971	161	19	presence	presence	NOUN
ajis02-1971	161	20	sense	sense	NOUN
ajis02-1971	161	21	that	that	SCONJ
ajis02-1971	161	22	this	this	PRON
ajis02-1971	161	23	provides	provide	VERB
ajis02-1971	161	24	marketers	marketer	NOUN
ajis02-1971	161	25	with	with	ADP
ajis02-1971	161	26	an	an	DET
ajis02-1971	161	27	opportunity	opportunity	NOUN
ajis02-1971	161	28	for	for	ADP
ajis02-1971	161	29	electronic	electronic	ADJ
ajis02-1971	161	30	presence	presence	NOUN
ajis02-1971	161	31	(	(	PUNCT
ajis02-1971	161	32	lemon	lemon	NOUN
ajis02-1971	161	33	&	&	CCONJ
ajis02-1971	161	34	verhoef	verhoef	PROPN
ajis02-1971	161	35	2016	2016	NUM
ajis02-1971	161	36	;	;	PUNCT
ajis02-1971	161	37	varnali	varnali	PROPN
ajis02-1971	161	38	&	&	CCONJ
ajis02-1971	161	39	toker	toker	PROPN
ajis02-1971	161	40	2010	2010	NUM
ajis02-1971	161	41	)	)	PUNCT
ajis02-1971	161	42	.	.	PUNCT
ajis02-1971	162	1	the	the	DET
ajis02-1971	162	2	popularity	popularity	NOUN
ajis02-1971	162	3	of	of	ADP
ajis02-1971	162	4	iphone	iphone	NOUN
ajis02-1971	162	5	and	and	CCONJ
ajis02-1971	162	6	android	android	PROPN
ajis02-1971	162	7	devices	device	NOUN
ajis02-1971	162	8	bring	bring	VERB
ajis02-1971	162	9	a	a	DET
ajis02-1971	162	10	new	new	ADJ
ajis02-1971	162	11	form	form	NOUN
ajis02-1971	162	12	of	of	ADP
ajis02-1971	162	13	mobile	mobile	ADJ
ajis02-1971	162	14	advertising	advertising	NOUN
ajis02-1971	162	15	through	through	ADP
ajis02-1971	162	16	mobile	mobile	ADJ
ajis02-1971	162	17	web	web	NOUN
ajis02-1971	162	18	and	and	CCONJ
ajis02-1971	162	19	mobile	mobile	ADJ
ajis02-1971	162	20	apps	app	NOUN
ajis02-1971	162	21	.	.	PUNCT
ajis02-1971	163	1	basically	basically	ADV
ajis02-1971	163	2	,	,	PUNCT
ajis02-1971	163	3	the	the	DET
ajis02-1971	163	4	mobile	mobile	ADJ
ajis02-1971	163	5	ads	ad	NOUN
ajis02-1971	163	6	in	in	ADP
ajis02-1971	163	7	the	the	DET
ajis02-1971	163	8	forms	form	NOUN
ajis02-1971	163	9	of	of	ADP
ajis02-1971	163	10	sms	sms	NOUN
ajis02-1971	163	11	messages	message	NOUN
ajis02-1971	163	12	and	and	CCONJ
ajis02-1971	163	13	as	as	SCONJ
ajis02-1971	163	14	display	display	NOUN
ajis02-1971	163	15	ads	ad	NOUN
ajis02-1971	163	16	on	on	ADP
ajis02-1971	163	17	mobile	mobile	ADJ
ajis02-1971	163	18	web	web	NOUN
ajis02-1971	163	19	and	and	CCONJ
ajis02-1971	163	20	apps	app	NOUN
ajis02-1971	163	21	are	be	AUX
ajis02-1971	163	22	different	different	ADJ
ajis02-1971	163	23	.	.	PUNCT
ajis02-1971	164	1	according	accord	VERB
ajis02-1971	164	2	to	to	ADP
ajis02-1971	164	3	barnes	barnes	PROPN
ajis02-1971	164	4	(	(	PUNCT
ajis02-1971	164	5	2002	2002	NUM
ajis02-1971	164	6	)	)	PUNCT
ajis02-1971	164	7	,	,	PUNCT
ajis02-1971	164	8	they	they	PRON
ajis02-1971	164	9	are	be	AUX
ajis02-1971	164	10	two	two	NUM
ajis02-1971	164	11	types	type	NOUN
ajis02-1971	164	12	of	of	ADP
ajis02-1971	164	13	mobile	mobile	ADJ
ajis02-1971	164	14	advertising	advertising	NOUN
ajis02-1971	164	15	:	:	PUNCT
ajis02-1971	164	16	push	push	VERB
ajis02-1971	164	17	and	and	CCONJ
ajis02-1971	164	18	pull	pull	VERB
ajis02-1971	164	19	.	.	PUNCT
ajis02-1971	165	1	push	push	VERB
ajis02-1971	165	2	advertising	advertising	NOUN
ajis02-1971	165	3	involves	involve	NOUN
ajis02-1971	165	4	or	or	CCONJ
ajis02-1971	165	5	'	'	PUNCT
ajis02-1971	165	6	pushing	push	VERB
ajis02-1971	165	7	'	'	PUNCT
ajis02-1971	165	8	advertising	advertising	NOUN
ajis02-1971	165	9	messages	message	NOUN
ajis02-1971	165	10	to	to	ADP
ajis02-1971	165	11	consumers	consumer	NOUN
ajis02-1971	165	12	,	,	PUNCT
ajis02-1971	165	13	usually	usually	ADV
ajis02-1971	165	14	via	via	ADP
ajis02-1971	165	15	an	an	DET
ajis02-1971	165	16	alert	alert	ADJ
ajis02-1971	165	17	or	or	CCONJ
ajis02-1971	165	18	sms	sms	NOUN
ajis02-1971	165	19	text	text	NOUN
ajis02-1971	165	20	message	message	NOUN
ajis02-1971	165	21	.	.	PUNCT
ajis02-1971	166	1	pull	pull	VERB
ajis02-1971	166	2	advertising	advertising	NOUN
ajis02-1971	166	3	involves	involve	VERB
ajis02-1971	166	4	placing	place	VERB
ajis02-1971	166	5	advertisements	advertisement	NOUN
ajis02-1971	166	6	on	on	ADP
ajis02-1971	166	7	browsed	browse	VERB
ajis02-1971	166	8	wireless	wireless	ADJ
ajis02-1971	166	9	content	content	NOUN
ajis02-1971	166	10	,	,	PUNCT
ajis02-1971	166	11	promoting	promote	VERB
ajis02-1971	166	12	free	free	ADJ
ajis02-1971	166	13	content	content	NOUN
ajis02-1971	166	14	.	.	PUNCT
ajis02-1971	167	1	on	on	ADP
ajis02-1971	167	2	mobile	mobile	ADJ
ajis02-1971	167	3	web	web	NOUN
ajis02-1971	167	4	and	and	CCONJ
ajis02-1971	167	5	apps	app	NOUN
ajis02-1971	167	6	,	,	PUNCT
ajis02-1971	167	7	messages	message	NOUN
ajis02-1971	167	8	are	be	AUX
ajis02-1971	167	9	transferred	transfer	VERB
ajis02-1971	167	10	by	by	ADP
ajis02-1971	167	11	the	the	DET
ajis02-1971	167	12	free	free	ADJ
ajis02-1971	167	13	will	will	NOUN
ajis02-1971	167	14	of	of	ADP
ajis02-1971	167	15	the	the	DET
ajis02-1971	167	16	audience	audience	NOUN
ajis02-1971	167	17	,	,	PUNCT
ajis02-1971	167	18	which	which	PRON
ajis02-1971	167	19	is	be	AUX
ajis02-1971	167	20	considered	consider	VERB
ajis02-1971	167	21	as	as	ADP
ajis02-1971	167	22	a	a	DET
ajis02-1971	167	23	pull	pull	NOUN
ajis02-1971	167	24	-	-	PUNCT
ajis02-1971	167	25	type	type	NOUN
ajis02-1971	167	26	mobile	mobile	ADJ
ajis02-1971	167	27	display	display	NOUN
ajis02-1971	167	28	advertising	advertising	NOUN
ajis02-1971	167	29	(	(	PUNCT
ajis02-1971	167	30	park	park	NOUN
ajis02-1971	167	31	,	,	PUNCT
ajis02-1971	167	32	shenoy	shenoy	NOUN
ajis02-1971	167	33	&	&	CCONJ
ajis02-1971	167	34	salvendy	salvendy	ADJ
ajis02-1971	167	35	2008	2008	NUM
ajis02-1971	167	36	)	)	PUNCT
ajis02-1971	167	37	.	.	PUNCT
ajis02-1971	168	1	between	between	ADP
ajis02-1971	168	2	the	the	DET
ajis02-1971	168	3	two	two	NUM
ajis02-1971	168	4	types	type	NOUN
ajis02-1971	168	5	of	of	ADP
ajis02-1971	168	6	mobile	mobile	ADJ
ajis02-1971	168	7	advertising	advertising	NOUN
ajis02-1971	168	8	,	,	PUNCT
ajis02-1971	168	9	in	in	ADP
ajis02-1971	168	10	theory	theory	NOUN
ajis02-1971	168	11	,	,	PUNCT
ajis02-1971	168	12	the	the	DET
ajis02-1971	168	13	research	research	NOUN
ajis02-1971	168	14	trends	trend	NOUN
ajis02-1971	168	15	have	have	AUX
ajis02-1971	168	16	been	be	AUX
ajis02-1971	168	17	heavily	heavily	ADV
ajis02-1971	168	18	skewed	skewed	ADJ
ajis02-1971	168	19	toward	toward	ADP
ajis02-1971	168	20	push	push	VERB
ajis02-1971	168	21	advertising	advertising	NOUN
ajis02-1971	168	22	(	(	PUNCT
ajis02-1971	168	23	okazaki	okazaki	PROPN
ajis02-1971	168	24	2012	2012	NUM
ajis02-1971	168	25	)	)	PUNCT
ajis02-1971	168	26	.	.	PUNCT
ajis02-1971	169	1	empirical	empirical	ADJ
ajis02-1971	169	2	field	field	NOUN
ajis02-1971	169	3	research	research	NOUN
ajis02-1971	169	4	in	in	ADP
ajis02-1971	169	5	mobile	mobile	ADJ
ajis02-1971	169	6	advertising	advertising	NOUN
ajis02-1971	169	7	mainly	mainly	ADV
ajis02-1971	169	8	investigates	investigate	VERB
ajis02-1971	169	9	the	the	DET
ajis02-1971	169	10	effectiveness	effectiveness	NOUN
ajis02-1971	169	11	of	of	ADP
ajis02-1971	169	12	mobile	mobile	ADJ
ajis02-1971	169	13	coupons	coupon	NOUN
ajis02-1971	169	14	delivered	deliver	VERB
ajis02-1971	169	15	via	via	ADP
ajis02-1971	169	16	sms	sms	PROPN
ajis02-1971	169	17	,	,	PUNCT
ajis02-1971	169	18	which	which	PRON
ajis02-1971	169	19	are	be	AUX
ajis02-1971	169	20	of	of	ADP
ajis02-1971	169	21	push	push	NOUN
ajis02-1971	169	22	-	-	PUNCT
ajis02-1971	169	23	type	type	NOUN
ajis02-1971	169	24	(	(	PUNCT
ajis02-1971	169	25	grewal	grewal	NOUN
ajis02-1971	169	26	,	,	PUNCT
ajis02-1971	169	27	bart	bart	PROPN
ajis02-1971	169	28	,	,	PUNCT
ajis02-1971	169	29	spann	spann	PROPN
ajis02-1971	169	30	&	&	CCONJ
ajis02-1971	169	31	zubcsek	zubcsek	PROPN
ajis02-1971	169	32	2016	2016	NUM
ajis02-1971	169	33	)	)	PUNCT
ajis02-1971	169	34	leaving	leave	VERB
ajis02-1971	169	35	the	the	DET
ajis02-1971	169	36	pull	pull	NOUN
ajis02-1971	169	37	-	-	PUNCT
ajis02-1971	169	38	type	type	NOUN
ajis02-1971	169	39	mobile	mobile	ADJ
ajis02-1971	169	40	display	display	NOUN
ajis02-1971	169	41	advertising	advertising	NOUN
ajis02-1971	169	42	largely	largely	ADV
ajis02-1971	169	43	unexplored	unexplored	ADJ
ajis02-1971	169	44	(	(	PUNCT
ajis02-1971	169	45	korula	korula	PROPN
ajis02-1971	169	46	,	,	PUNCT
ajis02-1971	169	47	mirrokni	mirrokni	PROPN
ajis02-1971	169	48	&	&	CCONJ
ajis02-1971	169	49	nazerzadeh	nazerzadeh	PROPN
ajis02-1971	169	50	2016	2016	NUM
ajis02-1971	169	51	)	)	PUNCT
ajis02-1971	169	52	.	.	PUNCT
ajis02-1971	170	1	2.3	2.3	NUM
ajis02-1971	170	2	mobile	mobile	ADJ
ajis02-1971	170	3	display	display	NOUN
ajis02-1971	170	4	advertising	advertising	NOUN
ajis02-1971	170	5	although	although	SCONJ
ajis02-1971	170	6	largely	largely	ADV
ajis02-1971	170	7	unattended	unattended	ADJ
ajis02-1971	170	8	in	in	ADP
ajis02-1971	170	9	academic	academic	ADJ
ajis02-1971	170	10	literature	literature	NOUN
ajis02-1971	170	11	,	,	PUNCT
ajis02-1971	170	12	the	the	DET
ajis02-1971	170	13	revenue	revenue	NOUN
ajis02-1971	170	14	of	of	ADP
ajis02-1971	170	15	pull	pull	NOUN
ajis02-1971	170	16	-	-	PUNCT
ajis02-1971	170	17	type	type	NOUN
ajis02-1971	170	18	display	display	NOUN
ajis02-1971	170	19	advertising	advertising	NOUN
ajis02-1971	170	20	keeps	keep	VERB
ajis02-1971	170	21	increasing	increase	VERB
ajis02-1971	170	22	.	.	PUNCT
ajis02-1971	171	1	the	the	DET
ajis02-1971	171	2	trend	trend	NOUN
ajis02-1971	171	3	in	in	ADP
ajis02-1971	171	4	online	online	ADJ
ajis02-1971	171	5	publishing	publishing	NOUN
ajis02-1971	171	6	shows	show	VERB
ajis02-1971	171	7	that	that	SCONJ
ajis02-1971	171	8	online	online	ADJ
ajis02-1971	171	9	news	news	NOUN
ajis02-1971	171	10	outlets	outlet	NOUN
ajis02-1971	171	11	increasingly	increasingly	ADV
ajis02-1971	171	12	rely	rely	VERB
ajis02-1971	171	13	on	on	ADP
ajis02-1971	171	14	advertising	advertising	NOUN
ajis02-1971	171	15	to	to	PART
ajis02-1971	171	16	generate	generate	VERB
ajis02-1971	171	17	revenue	revenue	NOUN
ajis02-1971	171	18	,	,	PUNCT
ajis02-1971	171	19	as	as	SCONJ
ajis02-1971	171	20	most	most	ADJ
ajis02-1971	171	21	readers	reader	NOUN
ajis02-1971	171	22	refuse	refuse	VERB
ajis02-1971	171	23	to	to	PART
ajis02-1971	171	24	pay	pay	VERB
ajis02-1971	171	25	subscription	subscription	NOUN
ajis02-1971	171	26	fees	fee	NOUN
ajis02-1971	171	27	to	to	PART
ajis02-1971	171	28	read	read	VERB
ajis02-1971	171	29	online	online	ADJ
ajis02-1971	171	30	news	news	PROPN
ajis02-1971	171	31	(	(	PUNCT
ajis02-1971	171	32	newman	newman	PROPN
ajis02-1971	171	33	et	et	PROPN
ajis02-1971	171	34	al	al	PROPN
ajis02-1971	171	35	.	.	PROPN
ajis02-1971	171	36	2016	2016	NUM
ajis02-1971	171	37	)	)	PUNCT
ajis02-1971	171	38	.	.	PUNCT
ajis02-1971	172	1	in	in	ADP
ajis02-1971	172	2	2017	2017	NUM
ajis02-1971	172	3	,	,	PUNCT
ajis02-1971	172	4	mobile	mobile	ADJ
ajis02-1971	172	5	display	display	NOUN
ajis02-1971	172	6	advertising	advertising	NOUN
ajis02-1971	172	7	already	already	ADV
ajis02-1971	172	8	generated	generate	VERB
ajis02-1971	172	9	nearly	nearly	ADV
ajis02-1971	172	10	70	70	NUM
ajis02-1971	172	11	billion	billion	NUM
ajis02-1971	172	12	usd	usd	NOUN
ajis02-1971	172	13	(	(	PUNCT
ajis02-1971	172	14	statista	statista	NOUN
ajis02-1971	172	15	2018	2018	NUM
ajis02-1971	172	16	)	)	PUNCT
ajis02-1971	172	17	.	.	PUNCT
ajis02-1971	173	1	as	as	SCONJ
ajis02-1971	173	2	smartphones	smartphone	NOUN
ajis02-1971	173	3	penetrate	penetrate	VERB
ajis02-1971	173	4	markets	market	NOUN
ajis02-1971	173	5	worldwide	worldwide	ADV
ajis02-1971	173	6	and	and	CCONJ
ajis02-1971	173	7	applications	application	NOUN
ajis02-1971	173	8	on	on	ADP
ajis02-1971	173	9	smartphones	smartphone	NOUN
ajis02-1971	173	10	become	become	VERB
ajis02-1971	173	11	more	more	ADV
ajis02-1971	173	12	popular	popular	ADJ
ajis02-1971	173	13	,	,	PUNCT
ajis02-1971	173	14	a	a	DET
ajis02-1971	173	15	new	new	ADJ
ajis02-1971	173	16	type	type	NOUN
ajis02-1971	173	17	of	of	ADP
ajis02-1971	173	18	form	form	NOUN
ajis02-1971	173	19	of	of	ADP
ajis02-1971	173	20	mobile	mobile	ADJ
ajis02-1971	173	21	display	display	NOUN
ajis02-1971	173	22	advertising	advertising	NOUN
ajis02-1971	173	23	,	,	PUNCT
ajis02-1971	173	24	called	call	VERB
ajis02-1971	173	25	mobile	mobile	NOUN
ajis02-1971	173	26	in	in	ADP
ajis02-1971	173	27	-	-	PUNCT
ajis02-1971	173	28	app	app	NOUN
ajis02-1971	173	29	advertising	advertising	NOUN
ajis02-1971	173	30	,	,	PUNCT
ajis02-1971	173	31	has	have	AUX
ajis02-1971	173	32	become	become	VERB
ajis02-1971	173	33	more	more	ADV
ajis02-1971	173	34	popular	popular	ADJ
ajis02-1971	173	35	(	(	PUNCT
ajis02-1971	173	36	hirose	hirose	NOUN
ajis02-1971	173	37	,	,	PUNCT
ajis02-1971	173	38	mineo	mineo	PROPN
ajis02-1971	173	39	&	&	CCONJ
ajis02-1971	173	40	tabe	tabe	PROPN
ajis02-1971	173	41	2017	2017	NUM
ajis02-1971	173	42	)	)	PUNCT
ajis02-1971	173	43	.	.	PUNCT
ajis02-1971	174	1	smartphone	smartphone	NOUN
ajis02-1971	174	2	users	user	NOUN
ajis02-1971	174	3	spend	spend	VERB
ajis02-1971	174	4	much	much	ADV
ajis02-1971	174	5	more	more	ADJ
ajis02-1971	174	6	time	time	NOUN
ajis02-1971	174	7	on	on	ADP
ajis02-1971	174	8	their	their	PRON
ajis02-1971	174	9	apps	app	NOUN
ajis02-1971	174	10	while	while	SCONJ
ajis02-1971	174	11	spending	spend	VERB
ajis02-1971	174	12	less	less	ADJ
ajis02-1971	174	13	time	time	NOUN
ajis02-1971	174	14	on	on	ADP
ajis02-1971	174	15	mobile	mobile	ADJ
ajis02-1971	174	16	internet	internet	NOUN
ajis02-1971	174	17	access	access	NOUN
ajis02-1971	174	18	through	through	ADP
ajis02-1971	174	19	web	web	NOUN
ajis02-1971	174	20	browsers	browser	NOUN
ajis02-1971	174	21	.	.	PUNCT
ajis02-1971	175	1	the	the	DET
ajis02-1971	175	2	increase	increase	NOUN
ajis02-1971	175	3	in	in	ADP
ajis02-1971	175	4	popularity	popularity	NOUN
ajis02-1971	175	5	of	of	ADP
ajis02-1971	175	6	smartphones	smartphone	NOUN
ajis02-1971	175	7	has	have	AUX
ajis02-1971	175	8	led	lead	VERB
ajis02-1971	175	9	to	to	ADP
ajis02-1971	175	10	the	the	DET
ajis02-1971	175	11	growing	grow	VERB
ajis02-1971	175	12	need	need	NOUN
ajis02-1971	175	13	of	of	ADP
ajis02-1971	175	14	developing	develop	VERB
ajis02-1971	175	15	smartphone	smartphone	NOUN
ajis02-1971	175	16	applications	application	NOUN
ajis02-1971	175	17	(	(	PUNCT
ajis02-1971	175	18	apps	app	NOUN
ajis02-1971	175	19	)	)	PUNCT
ajis02-1971	175	20	that	that	PRON
ajis02-1971	175	21	are	be	AUX
ajis02-1971	175	22	gradually	gradually	ADV
ajis02-1971	175	23	replacing	replace	VERB
ajis02-1971	175	24	the	the	DET
ajis02-1971	175	25	traditional	traditional	ADJ
ajis02-1971	175	26	use	use	NOUN
ajis02-1971	175	27	of	of	ADP
ajis02-1971	175	28	internet	internet	NOUN
ajis02-1971	175	29	services	service	NOUN
ajis02-1971	175	30	(	(	PUNCT
ajis02-1971	175	31	gupta	gupta	PROPN
ajis02-1971	175	32	,	,	PUNCT
ajis02-1971	175	33	khirbat	khirbat	PROPN
ajis02-1971	175	34	&	&	CCONJ
ajis02-1971	175	35	singh	singh	PROPN
ajis02-1971	175	36	2014	2014	NUM
ajis02-1971	175	37	)	)	PUNCT
ajis02-1971	175	38	.	.	PUNCT
ajis02-1971	176	1	as	as	ADP
ajis02-1971	176	2	of	of	ADP
ajis02-1971	176	3	jun	jun	PROPN
ajis02-1971	176	4	.	.	PROPN
ajis02-1971	176	5	2016	2016	NUM
ajis02-1971	176	6	,	,	PUNCT
ajis02-1971	176	7	android	android	PROPN
ajis02-1971	176	8	and	and	CCONJ
ajis02-1971	176	9	iphone	iphone	NOUN
ajis02-1971	176	10	users	user	NOUN
ajis02-1971	176	11	were	be	AUX
ajis02-1971	176	12	able	able	ADJ
ajis02-1971	176	13	to	to	PART
ajis02-1971	176	14	choose	choose	VERB
ajis02-1971	176	15	respectively	respectively	ADV
ajis02-1971	176	16	between	between	ADP
ajis02-1971	176	17	2.2	2.2	NUM
ajis02-1971	176	18	million	million	NUM
ajis02-1971	176	19	and	and	CCONJ
ajis02-1971	176	20	2	2	NUM
ajis02-1971	176	21	million	million	NUM
ajis02-1971	176	22	mobile	mobile	ADJ
ajis02-1971	176	23	apps	app	NOUN
ajis02-1971	176	24	(	(	PUNCT
ajis02-1971	176	25	gupta	gupta	PROPN
ajis02-1971	176	26	,	,	PUNCT
ajis02-1971	176	27	khirbat	khirbat	PROPN
ajis02-1971	176	28	&	&	CCONJ
ajis02-1971	176	29	singh	singh	PROPN
ajis02-1971	176	30	2014	2014	NUM
ajis02-1971	176	31	)	)	PUNCT
ajis02-1971	176	32	.	.	PUNCT
ajis02-1971	177	1	the	the	DET
ajis02-1971	177	2	users	user	NOUN
ajis02-1971	177	3	are	be	AUX
ajis02-1971	177	4	ever	ever	ADV
ajis02-1971	177	5	more	more	ADV
ajis02-1971	177	6	motivated	motivated	ADJ
ajis02-1971	177	7	using	use	VERB
ajis02-1971	177	8	mobile	mobile	ADJ
ajis02-1971	177	9	apps	app	NOUN
ajis02-1971	177	10	and	and	CCONJ
ajis02-1971	177	11	it	it	PRON
ajis02-1971	177	12	was	be	AUX
ajis02-1971	177	13	announced	announce	VERB
ajis02-1971	177	14	that	that	SCONJ
ajis02-1971	177	15	more	more	ADJ
ajis02-1971	177	16	than	than	ADP
ajis02-1971	177	17	195	195	NUM
ajis02-1971	177	18	billion	billion	NUM
ajis02-1971	177	19	mobile	mobile	ADJ
ajis02-1971	177	20	apps	app	NOUN
ajis02-1971	177	21	have	have	AUX
ajis02-1971	177	22	already	already	ADV
ajis02-1971	177	23	been	be	AUX
ajis02-1971	177	24	downloaded	download	VERB
ajis02-1971	177	25	together	together	ADV
ajis02-1971	177	26	from	from	ADP
ajis02-1971	177	27	app	app	NOUN
ajis02-1971	177	28	store	store	NOUN
ajis02-1971	177	29	and	and	CCONJ
ajis02-1971	177	30	android	android	PROPN
ajis02-1971	177	31	market	market	NOUN
ajis02-1971	177	32	(	(	PUNCT
ajis02-1971	177	33	cumulative	cumulative	ADJ
ajis02-1971	177	34	number	number	NOUN
ajis02-1971	177	35	of	of	ADP
ajis02-1971	177	36	apps	app	NOUN
ajis02-1971	177	37	downloaded	download	VERB
ajis02-1971	177	38	from	from	ADP
ajis02-1971	177	39	the	the	DET
ajis02-1971	177	40	apple	apple	NOUN
ajis02-1971	177	41	app	app	NOUN
ajis02-1971	177	42	store	store	NOUN
ajis02-1971	177	43	2018	2018	NUM
ajis02-1971	177	44	)	)	PUNCT
ajis02-1971	177	45	.	.	PUNCT
ajis02-1971	178	1	mobile	mobile	ADJ
ajis02-1971	178	2	in	in	ADP
ajis02-1971	178	3	-	-	PUNCT
ajis02-1971	178	4	app	app	NOUN
ajis02-1971	178	5	advertising	advertising	NOUN
ajis02-1971	178	6	has	have	VERB
ajis02-1971	178	7	several	several	ADJ
ajis02-1971	178	8	advantages	advantage	NOUN
ajis02-1971	178	9	over	over	ADP
ajis02-1971	178	10	mobile	mobile	ADJ
ajis02-1971	178	11	web	web	NOUN
ajis02-1971	178	12	advertising	advertising	NOUN
ajis02-1971	178	13	.	.	PUNCT
ajis02-1971	179	1	firstly	firstly	ADV
ajis02-1971	179	2	,	,	PUNCT
ajis02-1971	179	3	in	in	ADP
ajis02-1971	179	4	-	-	PUNCT
ajis02-1971	179	5	app	app	NOUN
ajis02-1971	179	6	advertising	advertising	NOUN
ajis02-1971	179	7	is	be	AUX
ajis02-1971	179	8	less	less	ADV
ajis02-1971	179	9	clutter	clutter	NOUN
ajis02-1971	179	10	than	than	ADP
ajis02-1971	179	11	websites	website	NOUN
ajis02-1971	179	12	advertising	advertising	NOUN
ajis02-1971	179	13	because	because	SCONJ
ajis02-1971	179	14	smartphone	smartphone	NOUN
ajis02-1971	179	15	users	user	NOUN
ajis02-1971	179	16	access	access	VERB
ajis02-1971	179	17	the	the	DET
ajis02-1971	179	18	internet	internet	NOUN
ajis02-1971	179	19	directly	directly	ADV
ajis02-1971	179	20	through	through	ADP
ajis02-1971	179	21	apps	app	NOUN
ajis02-1971	179	22	.	.	PUNCT
ajis02-1971	180	1	once	once	SCONJ
ajis02-1971	180	2	users	user	NOUN
ajis02-1971	180	3	download	download	VERB
ajis02-1971	180	4	an	an	DET
ajis02-1971	180	5	app	app	NOUN
ajis02-1971	180	6	and	and	CCONJ
ajis02-1971	180	7	like	like	ADP
ajis02-1971	180	8	it	it	PRON
ajis02-1971	180	9	,	,	PUNCT
ajis02-1971	180	10	they	they	PRON
ajis02-1971	180	11	tend	tend	VERB
ajis02-1971	180	12	to	to	PART
ajis02-1971	180	13	use	use	VERB
ajis02-1971	180	14	it	it	PRON
ajis02-1971	180	15	frequently	frequently	ADV
ajis02-1971	180	16	.	.	PUNCT
ajis02-1971	181	1	secondly	secondly	ADV
ajis02-1971	181	2	,	,	PUNCT
ajis02-1971	181	3	advertisers	advertiser	NOUN
ajis02-1971	181	4	can	can	AUX
ajis02-1971	181	5	easily	easily	ADV
ajis02-1971	181	6	select	select	VERB
ajis02-1971	181	7	their	their	PRON
ajis02-1971	181	8	advertising	advertising	NOUN
ajis02-1971	181	9	media	medium	NOUN
ajis02-1971	181	10	.	.	PUNCT
ajis02-1971	182	1	because	because	SCONJ
ajis02-1971	182	2	most	most	ADJ
ajis02-1971	182	3	apps	app	NOUN
ajis02-1971	182	4	have	have	VERB
ajis02-1971	182	5	a	a	DET
ajis02-1971	182	6	specific	specific	ADJ
ajis02-1971	182	7	purpose	purpose	NOUN
ajis02-1971	182	8	.	.	PUNCT
ajis02-1971	183	1	thirdly	thirdly	ADV
ajis02-1971	183	2	,	,	PUNCT
ajis02-1971	183	3	with	with	ADP
ajis02-1971	183	4	mobile	mobile	ADJ
ajis02-1971	183	5	apps	app	NOUN
ajis02-1971	183	6	,	,	PUNCT
ajis02-1971	183	7	advertisers	advertiser	NOUN
ajis02-1971	183	8	can	can	AUX
ajis02-1971	183	9	develop	develop	VERB
ajis02-1971	183	10	highly	highly	ADV
ajis02-1971	183	11	australasian	australasian	ADJ
ajis02-1971	183	12	journal	journal	NOUN
ajis02-1971	183	13	of	of	ADP
ajis02-1971	183	14	information	information	NOUN
ajis02-1971	183	15	systems	systems	PROPN
ajis02-1971	183	16	truong	truong	PROPN
ajis02-1971	183	17	,	,	PUNCT
ajis02-1971	183	18	nkhoma	nkhoma	PROPN
ajis02-1971	183	19	&	&	CCONJ
ajis02-1971	183	20	pansuwong	pansuwong	ADJ
ajis02-1971	183	21	2019	2019	NUM
ajis02-1971	183	22	,	,	PUNCT
ajis02-1971	183	23	vol	vol	NOUN
ajis02-1971	183	24	23	23	NUM
ajis02-1971	183	25	,	,	PUNCT
ajis02-1971	183	26	research	research	NOUN
ajis02-1971	183	27	article	article	NOUN
ajis02-1971	183	28	integrated	integrate	VERB
ajis02-1971	183	29	effectiveness	effectiveness	NOUN
ajis02-1971	183	30	framework	framework	NOUN
ajis02-1971	183	31	for	for	ADP
ajis02-1971	183	32	in	in	ADP
ajis02-1971	183	33	-	-	PUNCT
ajis02-1971	183	34	app	app	NOUN
ajis02-1971	183	35	advertising	advertising	NOUN
ajis02-1971	183	36	9	9	NUM
ajis02-1971	183	37	personalized	personalized	ADJ
ajis02-1971	183	38	advertising	advertising	NOUN
ajis02-1971	183	39	.	.	PUNCT
ajis02-1971	184	1	compared	compare	VERB
ajis02-1971	184	2	to	to	ADP
ajis02-1971	184	3	mobile	mobile	ADJ
ajis02-1971	184	4	website	website	NOUN
ajis02-1971	184	5	advertising	advertising	NOUN
ajis02-1971	184	6	,	,	PUNCT
ajis02-1971	184	7	in	in	ADP
ajis02-1971	184	8	-	-	PUNCT
ajis02-1971	184	9	app	app	NOUN
ajis02-1971	184	10	advertising	advertising	NOUN
ajis02-1971	184	11	can	can	AUX
ajis02-1971	184	12	be	be	AUX
ajis02-1971	184	13	related	relate	VERB
ajis02-1971	184	14	to	to	ADP
ajis02-1971	184	15	personal	personal	ADJ
ajis02-1971	184	16	information	information	NOUN
ajis02-1971	184	17	collected	collect	VERB
ajis02-1971	184	18	with	with	ADP
ajis02-1971	184	19	a	a	DET
ajis02-1971	184	20	global	global	ADJ
ajis02-1971	184	21	positioning	positioning	NOUN
ajis02-1971	184	22	system	system	NOUN
ajis02-1971	184	23	(	(	PUNCT
ajis02-1971	184	24	gps	gps	PROPN
ajis02-1971	184	25	)	)	PUNCT
ajis02-1971	184	26	(	(	PUNCT
ajis02-1971	184	27	hirose	hirose	PROPN
ajis02-1971	184	28	,	,	PUNCT
ajis02-1971	184	29	mineo	mineo	PROPN
ajis02-1971	184	30	&	&	CCONJ
ajis02-1971	184	31	tabe	tabe	PROPN
ajis02-1971	184	32	2017	2017	NUM
ajis02-1971	184	33	)	)	PUNCT
ajis02-1971	184	34	.	.	PUNCT
ajis02-1971	185	1	rosenkrans	rosenkran	NOUN
ajis02-1971	185	2	and	and	CCONJ
ajis02-1971	185	3	myers	myers	PROPN
ajis02-1971	185	4	(	(	PUNCT
ajis02-1971	185	5	2012	2012	NUM
ajis02-1971	185	6	)	)	PUNCT
ajis02-1971	185	7	study	study	NOUN
ajis02-1971	185	8	explored	explore	VERB
ajis02-1971	185	9	the	the	DET
ajis02-1971	185	10	effectiveness	effectiveness	NOUN
ajis02-1971	185	11	of	of	ADP
ajis02-1971	185	12	the	the	DET
ajis02-1971	185	13	technology	technology	NOUN
ajis02-1971	185	14	acceptance	acceptance	NOUN
ajis02-1971	185	15	model	model	NOUN
ajis02-1971	185	16	(	(	PUNCT
ajis02-1971	185	17	tam	tam	PROPN
ajis02-1971	185	18	)	)	PUNCT
ajis02-1971	185	19	and	and	CCONJ
ajis02-1971	185	20	the	the	DET
ajis02-1971	185	21	uses	use	NOUN
ajis02-1971	185	22	and	and	CCONJ
ajis02-1971	185	23	gratifications	gratification	NOUN
ajis02-1971	185	24	theory	theory	NOUN
ajis02-1971	185	25	by	by	ADP
ajis02-1971	185	26	comparing	compare	VERB
ajis02-1971	185	27	mobile	mobile	ADJ
ajis02-1971	185	28	banner	banner	NOUN
ajis02-1971	185	29	ads	ad	NOUN
ajis02-1971	185	30	to	to	ADP
ajis02-1971	185	31	non	non	ADJ
ajis02-1971	185	32	-	-	ADJ
ajis02-1971	185	33	mobile	mobile	ADJ
ajis02-1971	185	34	banner	banner	NOUN
ajis02-1971	185	35	ads	ad	NOUN
ajis02-1971	185	36	on	on	ADP
ajis02-1971	185	37	a	a	DET
ajis02-1971	185	38	local	local	ADJ
ajis02-1971	185	39	newspaper	newspaper	NOUN
ajis02-1971	185	40	’s	’s	PART
ajis02-1971	185	41	website	website	NOUN
ajis02-1971	185	42	.	.	PUNCT
ajis02-1971	186	1	findings	finding	NOUN
ajis02-1971	186	2	from	from	ADP
ajis02-1971	186	3	their	their	PRON
ajis02-1971	186	4	research	research	NOUN
ajis02-1971	186	5	indicated	indicate	VERB
ajis02-1971	186	6	that	that	SCONJ
ajis02-1971	186	7	mobile	mobile	ADJ
ajis02-1971	186	8	banner	banner	NOUN
ajis02-1971	186	9	ads	ad	NOUN
ajis02-1971	186	10	had	have	VERB
ajis02-1971	186	11	significantly	significantly	ADV
ajis02-1971	186	12	higher	high	ADJ
ajis02-1971	186	13	click	click	VERB
ajis02-1971	186	14	-	-	PUNCT
ajis02-1971	186	15	through	through	ADP
ajis02-1971	186	16	rates	rate	NOUN
ajis02-1971	186	17	than	than	ADP
ajis02-1971	186	18	the	the	DET
ajis02-1971	186	19	non	non	ADJ
ajis02-1971	186	20	-	-	ADJ
ajis02-1971	186	21	mobile	mobile	ADJ
ajis02-1971	186	22	banner	banner	NOUN
ajis02-1971	186	23	ads	ad	NOUN
ajis02-1971	186	24	.	.	PUNCT
ajis02-1971	187	1	another	another	DET
ajis02-1971	187	2	difference	difference	NOUN
ajis02-1971	187	3	between	between	ADP
ajis02-1971	187	4	mobile	mobile	NOUN
ajis02-1971	187	5	in	in	ADP
ajis02-1971	187	6	-	-	PUNCT
ajis02-1971	187	7	app	app	NOUN
ajis02-1971	187	8	advertising	advertising	NOUN
ajis02-1971	187	9	and	and	CCONJ
ajis02-1971	187	10	mobile	mobile	NOUN
ajis02-1971	187	11	web	web	NOUN
ajis02-1971	187	12	advertising	advertising	NOUN
ajis02-1971	187	13	is	be	AUX
ajis02-1971	187	14	the	the	DET
ajis02-1971	187	15	role	role	NOUN
ajis02-1971	187	16	of	of	ADP
ajis02-1971	187	17	app	app	NOUN
ajis02-1971	187	18	publisher	publisher	NOUN
ajis02-1971	187	19	.	.	PUNCT
ajis02-1971	188	1	it	it	PRON
ajis02-1971	188	2	is	be	AUX
ajis02-1971	188	3	observed	observe	VERB
ajis02-1971	188	4	that	that	SCONJ
ajis02-1971	188	5	more	more	ADJ
ajis02-1971	188	6	apps	app	NOUN
ajis02-1971	188	7	adopt	adopt	VERB
ajis02-1971	188	8	a	a	DET
ajis02-1971	188	9	pure	pure	ADJ
ajis02-1971	188	10	ad	ad	NOUN
ajis02-1971	188	11	strategy	strategy	NOUN
ajis02-1971	188	12	,	,	PUNCT
ajis02-1971	188	13	that	that	ADV
ajis02-1971	188	14	is	is	ADV
ajis02-1971	188	15	,	,	PUNCT
ajis02-1971	188	16	free	free	ADJ
ajis02-1971	188	17	apps	app	NOUN
ajis02-1971	188	18	with	with	ADP
ajis02-1971	188	19	ads	ad	NOUN
ajis02-1971	188	20	.	.	PUNCT
ajis02-1971	189	1	that	that	PRON
ajis02-1971	189	2	could	could	AUX
ajis02-1971	189	3	be	be	AUX
ajis02-1971	189	4	due	due	ADJ
ajis02-1971	189	5	to	to	ADP
ajis02-1971	189	6	:	:	PUNCT
ajis02-1971	189	7	consumer	consumer	NOUN
ajis02-1971	189	8	learning	learning	NOUN
ajis02-1971	189	9	of	of	ADP
ajis02-1971	189	10	the	the	DET
ajis02-1971	189	11	valuation	valuation	NOUN
ajis02-1971	189	12	of	of	ADP
ajis02-1971	189	13	the	the	DET
ajis02-1971	189	14	app	app	NOUN
ajis02-1971	189	15	(	(	PUNCT
ajis02-1971	189	16	niculescu	niculescu	PROPN
ajis02-1971	189	17	&	&	CCONJ
ajis02-1971	189	18	wu	wu	PROPN
ajis02-1971	189	19	2014	2014	NUM
ajis02-1971	189	20	)	)	PUNCT
ajis02-1971	189	21	;	;	PUNCT
ajis02-1971	189	22	many	many	ADJ
ajis02-1971	189	23	developers	developer	NOUN
ajis02-1971	189	24	adopt	adopt	VERB
ajis02-1971	189	25	a	a	DET
ajis02-1971	189	26	freemium	freemium	NOUN
ajis02-1971	189	27	model	model	NOUN
ajis02-1971	189	28	where	where	SCONJ
ajis02-1971	189	29	the	the	DET
ajis02-1971	189	30	app	app	NOUN
ajis02-1971	189	31	is	be	AUX
ajis02-1971	189	32	made	make	VERB
ajis02-1971	189	33	free	free	ADJ
ajis02-1971	189	34	to	to	PART
ajis02-1971	189	35	facilitate	facilitate	VERB
ajis02-1971	189	36	consumer	consumer	NOUN
ajis02-1971	189	37	referrals	referral	NOUN
ajis02-1971	189	38	(	(	PUNCT
ajis02-1971	189	39	lee	lee	PROPN
ajis02-1971	189	40	,	,	PUNCT
ajis02-1971	189	41	c	c	PROPN
ajis02-1971	189	42	,	,	PUNCT
ajis02-1971	189	43	kumar	kumar	PROPN
ajis02-1971	189	44	&	&	CCONJ
ajis02-1971	189	45	gupta	gupta	PROPN
ajis02-1971	189	46	2013	2013	NUM
ajis02-1971	189	47	)	)	PUNCT
ajis02-1971	189	48	;	;	PUNCT
ajis02-1971	189	49	some	some	DET
ajis02-1971	189	50	developers	developer	NOUN
ajis02-1971	189	51	offer	offer	VERB
ajis02-1971	189	52	free	free	ADJ
ajis02-1971	189	53	trials	trial	NOUN
ajis02-1971	189	54	to	to	PART
ajis02-1971	189	55	reduce	reduce	VERB
ajis02-1971	189	56	consumers	consumer	NOUN
ajis02-1971	189	57	’	'	PUNCT
ajis02-1971	189	58	uncertainty	uncertainty	NOUN
ajis02-1971	189	59	about	about	ADP
ajis02-1971	189	60	the	the	DET
ajis02-1971	189	61	functionalities	functionality	NOUN
ajis02-1971	189	62	of	of	ADP
ajis02-1971	189	63	their	their	PRON
ajis02-1971	189	64	products	product	NOUN
ajis02-1971	189	65	and	and	CCONJ
ajis02-1971	189	66	leverage	leverage	VERB
ajis02-1971	189	67	the	the	DET
ajis02-1971	189	68	network	network	NOUN
ajis02-1971	189	69	effect	effect	NOUN
ajis02-1971	189	70	among	among	ADP
ajis02-1971	189	71	the	the	DET
ajis02-1971	189	72	users	user	NOUN
ajis02-1971	189	73	(	(	PUNCT
ajis02-1971	189	74	cheng	cheng	PROPN
ajis02-1971	189	75	,	,	PUNCT
ajis02-1971	189	76	li	li	PROPN
ajis02-1971	189	77	&	&	CCONJ
ajis02-1971	189	78	liu	liu	PROPN
ajis02-1971	189	79	2015	2015	NUM
ajis02-1971	189	80	;	;	PUNCT
ajis02-1971	189	81	cheng	cheng	PROPN
ajis02-1971	189	82	&	&	CCONJ
ajis02-1971	189	83	liu	liu	PROPN
ajis02-1971	189	84	2012	2012	NUM
ajis02-1971	189	85	)	)	PUNCT
ajis02-1971	189	86	and	and	CCONJ
ajis02-1971	189	87	some	some	DET
ajis02-1971	189	88	developers	developer	NOUN
ajis02-1971	189	89	allow	allow	VERB
ajis02-1971	189	90	users	user	NOUN
ajis02-1971	189	91	to	to	PART
ajis02-1971	189	92	pay	pay	VERB
ajis02-1971	189	93	to	to	PART
ajis02-1971	189	94	remove	remove	VERB
ajis02-1971	189	95	ads	ad	NOUN
ajis02-1971	189	96	in	in	ADP
ajis02-1971	189	97	the	the	DET
ajis02-1971	189	98	free	free	ADJ
ajis02-1971	189	99	version	version	NOUN
ajis02-1971	189	100	(	(	PUNCT
ajis02-1971	189	101	lin	lin	PROPN
ajis02-1971	189	102	,	,	PUNCT
ajis02-1971	189	103	m	m	PROPN
ajis02-1971	189	104	,	,	PUNCT
ajis02-1971	189	105	ke	ke	PROPN
ajis02-1971	189	106	&	&	CCONJ
ajis02-1971	189	107	whinston	whinston	PROPN
ajis02-1971	189	108	2012	2012	NUM
ajis02-1971	189	109	)	)	PUNCT
ajis02-1971	189	110	.	.	PUNCT
ajis02-1971	190	1	in	in	ADP
ajis02-1971	190	2	mobile	mobile	ADJ
ajis02-1971	190	3	in	in	ADP
ajis02-1971	190	4	-	-	PUNCT
ajis02-1971	190	5	app	app	NOUN
ajis02-1971	190	6	advertising	advertising	NOUN
ajis02-1971	190	7	,	,	PUNCT
ajis02-1971	190	8	publishers	publisher	NOUN
ajis02-1971	190	9	have	have	VERB
ajis02-1971	190	10	more	more	ADJ
ajis02-1971	190	11	control	control	NOUN
ajis02-1971	190	12	than	than	ADP
ajis02-1971	190	13	any	any	DET
ajis02-1971	190	14	other	other	ADJ
ajis02-1971	190	15	type	type	NOUN
ajis02-1971	190	16	of	of	ADP
ajis02-1971	190	17	advertising	advertising	NOUN
ajis02-1971	190	18	.	.	PUNCT
ajis02-1971	191	1	for	for	ADP
ajis02-1971	191	2	example	example	NOUN
ajis02-1971	191	3	,	,	PUNCT
ajis02-1971	191	4	unlike	unlike	ADP
ajis02-1971	191	5	traditional	traditional	ADJ
ajis02-1971	191	6	newspaper	newspaper	NOUN
ajis02-1971	191	7	and	and	CCONJ
ajis02-1971	191	8	television	television	NOUN
ajis02-1971	191	9	firms	firm	NOUN
ajis02-1971	191	10	,	,	PUNCT
ajis02-1971	191	11	which	which	PRON
ajis02-1971	191	12	have	have	VERB
ajis02-1971	191	13	control	control	NOUN
ajis02-1971	191	14	over	over	ADP
ajis02-1971	191	15	their	their	PRON
ajis02-1971	191	16	ad	ad	NOUN
ajis02-1971	191	17	publishing	publishing	NOUN
ajis02-1971	191	18	channels	channel	NOUN
ajis02-1971	191	19	,	,	PUNCT
ajis02-1971	191	20	a	a	DET
ajis02-1971	191	21	mobile	mobile	ADJ
ajis02-1971	191	22	platform	platform	NOUN
ajis02-1971	191	23	owner	owner	NOUN
ajis02-1971	191	24	has	have	VERB
ajis02-1971	191	25	to	to	PART
ajis02-1971	191	26	induce	induce	VERB
ajis02-1971	191	27	mobile	mobile	ADJ
ajis02-1971	191	28	app	app	NOUN
ajis02-1971	191	29	developers	developer	NOUN
ajis02-1971	191	30	to	to	PART
ajis02-1971	191	31	publish	publish	VERB
ajis02-1971	191	32	ads	ad	NOUN
ajis02-1971	191	33	in	in	ADP
ajis02-1971	191	34	their	their	PRON
ajis02-1971	191	35	apps	app	NOUN
ajis02-1971	191	36	in	in	ADP
ajis02-1971	191	37	order	order	NOUN
ajis02-1971	191	38	for	for	SCONJ
ajis02-1971	191	39	the	the	DET
ajis02-1971	191	40	ads	ad	NOUN
ajis02-1971	191	41	to	to	PART
ajis02-1971	191	42	reach	reach	VERB
ajis02-1971	191	43	any	any	DET
ajis02-1971	191	44	app	app	NOUN
ajis02-1971	191	45	users	user	NOUN
ajis02-1971	191	46	.	.	PUNCT
ajis02-1971	192	1	if	if	SCONJ
ajis02-1971	192	2	a	a	DET
ajis02-1971	192	3	developer	developer	NOUN
ajis02-1971	192	4	chooses	choose	VERB
ajis02-1971	192	5	to	to	PART
ajis02-1971	192	6	publish	publish	VERB
ajis02-1971	192	7	in	in	ADP
ajis02-1971	192	8	-	-	PUNCT
ajis02-1971	192	9	app	app	NOUN
ajis02-1971	192	10	ads	ad	NOUN
ajis02-1971	192	11	,	,	PUNCT
ajis02-1971	192	12	the	the	DET
ajis02-1971	192	13	platform	platform	NOUN
ajis02-1971	192	14	owner	owner	NOUN
ajis02-1971	192	15	shares	share	VERB
ajis02-1971	192	16	a	a	DET
ajis02-1971	192	17	portion	portion	NOUN
ajis02-1971	192	18	of	of	ADP
ajis02-1971	192	19	the	the	DET
ajis02-1971	192	20	advertising	advertising	NOUN
ajis02-1971	192	21	revenue	revenue	NOUN
ajis02-1971	192	22	with	with	ADP
ajis02-1971	192	23	the	the	DET
ajis02-1971	192	24	app	app	NOUN
ajis02-1971	192	25	developer	developer	NOUN
ajis02-1971	192	26	based	base	VERB
ajis02-1971	192	27	on	on	ADP
ajis02-1971	192	28	a	a	DET
ajis02-1971	192	29	revenue	revenue	NOUN
ajis02-1971	192	30	-	-	PUNCT
ajis02-1971	192	31	sharing	share	VERB
ajis02-1971	192	32	contract	contract	NOUN
ajis02-1971	192	33	(	(	PUNCT
ajis02-1971	192	34	hao	hao	PROPN
ajis02-1971	192	35	,	,	PUNCT
ajis02-1971	192	36	guo	guo	PROPN
ajis02-1971	192	37	&	&	CCONJ
ajis02-1971	192	38	easley	easley	PROPN
ajis02-1971	192	39	2017	2017	NUM
ajis02-1971	192	40	)	)	PUNCT
ajis02-1971	192	41	.	.	PUNCT
ajis02-1971	193	1	furthermore	furthermore	ADV
ajis02-1971	193	2	,	,	PUNCT
ajis02-1971	193	3	compared	compare	VERB
ajis02-1971	193	4	to	to	ADP
ajis02-1971	193	5	traditional	traditional	ADJ
ajis02-1971	193	6	advertising	advertising	NOUN
ajis02-1971	193	7	(	(	PUNCT
ajis02-1971	193	8	e.g.	e.g.	ADV
ajis02-1971	193	9	,	,	PUNCT
ajis02-1971	193	10	newspaper	newspaper	NOUN
ajis02-1971	193	11	)	)	PUNCT
ajis02-1971	193	12	,	,	PUNCT
ajis02-1971	193	13	in	in	ADP
ajis02-1971	193	14	-	-	PUNCT
ajis02-1971	193	15	app	app	NOUN
ajis02-1971	193	16	advertising	advertising	NOUN
ajis02-1971	193	17	has	have	VERB
ajis02-1971	193	18	an	an	DET
ajis02-1971	193	19	important	important	ADJ
ajis02-1971	193	20	difference	difference	NOUN
ajis02-1971	193	21	that	that	PRON
ajis02-1971	193	22	for	for	ADP
ajis02-1971	193	23	in	in	ADP
ajis02-1971	193	24	-	-	PUNCT
ajis02-1971	193	25	app	app	NOUN
ajis02-1971	193	26	advertising	advertising	NOUN
ajis02-1971	193	27	,	,	PUNCT
ajis02-1971	193	28	the	the	DET
ajis02-1971	193	29	platform	platform	NOUN
ajis02-1971	193	30	has	have	VERB
ajis02-1971	193	31	a	a	DET
ajis02-1971	193	32	split	split	ADJ
ajis02-1971	193	33	structure	structure	NOUN
ajis02-1971	193	34	with	with	ADP
ajis02-1971	193	35	the	the	DET
ajis02-1971	193	36	platform	platform	NOUN
ajis02-1971	193	37	owner	owner	NOUN
ajis02-1971	193	38	and	and	CCONJ
ajis02-1971	193	39	the	the	DET
ajis02-1971	193	40	app	app	NOUN
ajis02-1971	193	41	developer	developer	NOUN
ajis02-1971	193	42	jointly	jointly	ADV
ajis02-1971	193	43	provision	provision	VERB
ajis02-1971	193	44	both	both	CCONJ
ajis02-1971	193	45	the	the	DET
ajis02-1971	193	46	app	app	NOUN
ajis02-1971	193	47	and	and	CCONJ
ajis02-1971	193	48	the	the	DET
ajis02-1971	193	49	ads	ad	NOUN
ajis02-1971	193	50	(	(	PUNCT
ajis02-1971	193	51	hao	hao	PROPN
ajis02-1971	193	52	,	,	PUNCT
ajis02-1971	193	53	guo	guo	PROPN
ajis02-1971	193	54	&	&	CCONJ
ajis02-1971	193	55	easley	easley	PROPN
ajis02-1971	193	56	2017	2017	NUM
ajis02-1971	193	57	)	)	PUNCT
ajis02-1971	193	58	.	.	PUNCT
ajis02-1971	194	1	in	in	ADP
ajis02-1971	194	2	april	april	PROPN
ajis02-1971	194	3	2010	2010	NUM
ajis02-1971	194	4	,	,	PUNCT
ajis02-1971	194	5	when	when	SCONJ
ajis02-1971	194	6	apple	apple	NOUN
ajis02-1971	194	7	’s	’s	PART
ajis02-1971	194	8	ad	ad	NOUN
ajis02-1971	194	9	network	network	NOUN
ajis02-1971	194	10	,	,	PUNCT
ajis02-1971	194	11	iad	iad	PROPN
ajis02-1971	194	12	,	,	PUNCT
ajis02-1971	194	13	was	be	AUX
ajis02-1971	194	14	initially	initially	ADV
ajis02-1971	194	15	launched	launch	VERB
ajis02-1971	194	16	,	,	PUNCT
ajis02-1971	194	17	the	the	DET
ajis02-1971	194	18	percentage	percentage	NOUN
ajis02-1971	194	19	of	of	ADP
ajis02-1971	194	20	ad	ad	NOUN
ajis02-1971	194	21	revenue	revenue	NOUN
ajis02-1971	194	22	that	that	PRON
ajis02-1971	194	23	iad	iad	PROPN
ajis02-1971	194	24	passed	pass	VERB
ajis02-1971	194	25	to	to	ADP
ajis02-1971	194	26	the	the	DET
ajis02-1971	194	27	developer	developer	NOUN
ajis02-1971	194	28	was	be	AUX
ajis02-1971	194	29	60	60	NUM
ajis02-1971	194	30	%	%	NOUN
ajis02-1971	194	31	.	.	PUNCT
ajis02-1971	195	1	in	in	ADP
ajis02-1971	195	2	2012	2012	NUM
ajis02-1971	195	3	,	,	PUNCT
ajis02-1971	195	4	apple	apple	PROPN
ajis02-1971	195	5	decided	decide	VERB
ajis02-1971	195	6	to	to	PART
ajis02-1971	195	7	boost	boost	VERB
ajis02-1971	195	8	the	the	DET
ajis02-1971	195	9	developer	developer	NOUN
ajis02-1971	195	10	’s	’s	PART
ajis02-1971	195	11	ad	ad	NOUN
ajis02-1971	195	12	-	-	PUNCT
ajis02-1971	195	13	revenue	revenue	NOUN
ajis02-1971	195	14	-	-	PUNCT
ajis02-1971	195	15	sharing	share	VERB
ajis02-1971	195	16	percentage	percentage	NOUN
ajis02-1971	195	17	from	from	ADP
ajis02-1971	195	18	60	60	NUM
ajis02-1971	195	19	%	%	NOUN
ajis02-1971	195	20	to	to	PART
ajis02-1971	195	21	70	70	NUM
ajis02-1971	195	22	%	%	NOUN
ajis02-1971	195	23	,	,	PUNCT
ajis02-1971	195	24	reducing	reduce	VERB
ajis02-1971	195	25	its	its	PRON
ajis02-1971	195	26	own	own	ADJ
ajis02-1971	195	27	ad	ad	NOUN
ajis02-1971	195	28	revenue	revenue	NOUN
ajis02-1971	195	29	percentage	percentage	NOUN
ajis02-1971	195	30	in	in	ADP
ajis02-1971	195	31	favour	favour	NOUN
ajis02-1971	195	32	of	of	ADP
ajis02-1971	195	33	the	the	DET
ajis02-1971	195	34	app	app	NOUN
ajis02-1971	195	35	developer	developer	NOUN
ajis02-1971	195	36	’s	’s	PART
ajis02-1971	195	37	(	(	PUNCT
ajis02-1971	195	38	aimonetti	aimonetti	PROPN
ajis02-1971	195	39	2012	2012	NUM
ajis02-1971	195	40	)	)	PUNCT
ajis02-1971	195	41	.	.	PUNCT
ajis02-1971	196	1	the	the	DET
ajis02-1971	196	2	new	new	ADJ
ajis02-1971	196	3	money	money	NOUN
ajis02-1971	196	4	flow	flow	NOUN
ajis02-1971	196	5	which	which	PRON
ajis02-1971	196	6	involves	involve	VERB
ajis02-1971	196	7	the	the	DET
ajis02-1971	196	8	app	app	NOUN
ajis02-1971	196	9	publishers	publisher	NOUN
ajis02-1971	196	10	is	be	AUX
ajis02-1971	196	11	shown	show	VERB
ajis02-1971	196	12	in	in	ADP
ajis02-1971	196	13	appendix	appendix	PROPN
ajis02-1971	196	14	b.	b.	PROPN
ajis02-1971	196	15	according	accord	VERB
ajis02-1971	196	16	to	to	ADP
ajis02-1971	196	17	emarketer	emarketer	NOUN
ajis02-1971	196	18	(	(	PUNCT
ajis02-1971	196	19	2015	2015	NUM
ajis02-1971	196	20	)	)	PUNCT
ajis02-1971	196	21	,	,	PUNCT
ajis02-1971	196	22	the	the	DET
ajis02-1971	196	23	global	global	ADJ
ajis02-1971	196	24	spending	spending	NOUN
ajis02-1971	196	25	on	on	ADP
ajis02-1971	196	26	mobile	mobile	ADJ
ajis02-1971	196	27	in	in	ADP
ajis02-1971	196	28	-	-	PUNCT
ajis02-1971	196	29	app	app	NOUN
ajis02-1971	196	30	advertising	advertising	NOUN
ajis02-1971	196	31	was	be	AUX
ajis02-1971	196	32	almost	almost	ADV
ajis02-1971	196	33	30	30	NUM
ajis02-1971	196	34	billion	billion	NUM
ajis02-1971	196	35	usd	usd	NOUN
ajis02-1971	196	36	,	,	PUNCT
ajis02-1971	196	37	three	three	NUM
ajis02-1971	196	38	times	time	NOUN
ajis02-1971	196	39	that	that	PRON
ajis02-1971	196	40	of	of	ADP
ajis02-1971	196	41	mobile	mobile	ADJ
ajis02-1971	196	42	web	web	NOUN
ajis02-1971	196	43	advertising	advertising	NOUN
ajis02-1971	196	44	.	.	PUNCT
ajis02-1971	197	1	that	that	PRON
ajis02-1971	197	2	accordingly	accordingly	ADV
ajis02-1971	197	3	accounts	account	VERB
ajis02-1971	197	4	for	for	ADP
ajis02-1971	197	5	37	37	NUM
ajis02-1971	197	6	%	%	NOUN
ajis02-1971	197	7	of	of	ADP
ajis02-1971	197	8	the	the	DET
ajis02-1971	197	9	total	total	ADJ
ajis02-1971	197	10	online	online	ADJ
ajis02-1971	197	11	advertising	advertising	NOUN
ajis02-1971	197	12	revenue	revenue	NOUN
ajis02-1971	197	13	worldwide	worldwide	ADV
ajis02-1971	197	14	(	(	PUNCT
ajis02-1971	197	15	iab	iab	PROPN
ajis02-1971	197	16	2017	2017	NUM
ajis02-1971	197	17	)	)	PUNCT
ajis02-1971	197	18	.	.	PUNCT
ajis02-1971	198	1	apparently	apparently	ADV
ajis02-1971	198	2	,	,	PUNCT
ajis02-1971	198	3	mobile	mobile	ADJ
ajis02-1971	198	4	in	in	ADP
ajis02-1971	198	5	-	-	PUNCT
ajis02-1971	198	6	app	app	NOUN
ajis02-1971	198	7	advertising	advertising	NOUN
ajis02-1971	198	8	has	have	AUX
ajis02-1971	198	9	become	become	VERB
ajis02-1971	198	10	one	one	NUM
ajis02-1971	198	11	of	of	ADP
ajis02-1971	198	12	the	the	DET
ajis02-1971	198	13	most	most	ADV
ajis02-1971	198	14	effective	effective	ADJ
ajis02-1971	198	15	marketing	marketing	NOUN
ajis02-1971	198	16	channels	channel	NOUN
ajis02-1971	198	17	for	for	ADP
ajis02-1971	198	18	businesses	business	NOUN
ajis02-1971	198	19	and	and	CCONJ
ajis02-1971	198	20	have	have	AUX
ajis02-1971	198	21	become	become	VERB
ajis02-1971	198	22	a	a	DET
ajis02-1971	198	23	significant	significant	ADJ
ajis02-1971	198	24	revenue	revenue	NOUN
ajis02-1971	198	25	source	source	NOUN
ajis02-1971	198	26	for	for	ADP
ajis02-1971	198	27	publishers	publisher	NOUN
ajis02-1971	198	28	.	.	PUNCT
ajis02-1971	199	1	3	3	NUM
ajis02-1971	199	2	mobile	mobile	NOUN
ajis02-1971	199	3	in	in	ADP
ajis02-1971	199	4	-	-	PUNCT
ajis02-1971	199	5	app	app	NOUN
ajis02-1971	199	6	advertising	advertising	NOUN
ajis02-1971	199	7	the	the	DET
ajis02-1971	199	8	present	present	ADJ
ajis02-1971	199	9	study	study	NOUN
ajis02-1971	199	10	is	be	AUX
ajis02-1971	199	11	related	relate	VERB
ajis02-1971	199	12	to	to	ADP
ajis02-1971	199	13	literature	literature	NOUN
ajis02-1971	199	14	in	in	ADP
ajis02-1971	199	15	four	four	NUM
ajis02-1971	199	16	areas	area	NOUN
ajis02-1971	199	17	of	of	ADP
ajis02-1971	199	18	mobile	mobile	ADJ
ajis02-1971	199	19	in	in	ADP
ajis02-1971	199	20	-	-	PUNCT
ajis02-1971	199	21	app	app	NOUN
ajis02-1971	199	22	advertising	advertising	NOUN
ajis02-1971	199	23	:	:	PUNCT
ajis02-1971	199	24	processes	process	NOUN
ajis02-1971	199	25	,	,	PUNCT
ajis02-1971	199	26	participants	participant	NOUN
ajis02-1971	199	27	,	,	PUNCT
ajis02-1971	199	28	outcome	outcome	VERB
ajis02-1971	199	29	metrics	metric	NOUN
ajis02-1971	199	30	and	and	CCONJ
ajis02-1971	199	31	factors	factor	NOUN
ajis02-1971	199	32	.	.	PUNCT
ajis02-1971	200	1	any	any	DET
ajis02-1971	200	2	discussion	discussion	NOUN
ajis02-1971	200	3	of	of	ADP
ajis02-1971	200	4	advertising	advertising	NOUN
ajis02-1971	200	5	effectiveness	effectiveness	NOUN
ajis02-1971	200	6	necessarily	necessarily	ADV
ajis02-1971	200	7	must	must	AUX
ajis02-1971	200	8	firstly	firstly	ADV
ajis02-1971	200	9	involve	involve	VERB
ajis02-1971	200	10	the	the	DET
ajis02-1971	200	11	role	role	NOUN
ajis02-1971	200	12	of	of	ADP
ajis02-1971	200	13	objectives	objective	NOUN
ajis02-1971	200	14	in	in	ADP
ajis02-1971	200	15	advertising	advertising	NOUN
ajis02-1971	200	16	management	management	NOUN
ajis02-1971	200	17	contexts	contexts	NOUN
ajis02-1971	200	18	.	.	PUNCT
ajis02-1971	201	1	objectives	objective	NOUN
ajis02-1971	201	2	also	also	ADV
ajis02-1971	201	3	serve	serve	VERB
ajis02-1971	201	4	the	the	DET
ajis02-1971	201	5	function	function	NOUN
ajis02-1971	201	6	of	of	ADP
ajis02-1971	201	7	providing	provide	VERB
ajis02-1971	201	8	a	a	DET
ajis02-1971	201	9	means	mean	NOUN
ajis02-1971	201	10	by	by	ADP
ajis02-1971	201	11	which	which	PRON
ajis02-1971	201	12	results	result	NOUN
ajis02-1971	201	13	can	can	AUX
ajis02-1971	201	14	be	be	AUX
ajis02-1971	201	15	evaluated	evaluate	VERB
ajis02-1971	201	16	.	.	PUNCT
ajis02-1971	202	1	and	and	CCONJ
ajis02-1971	202	2	importantly	importantly	ADV
ajis02-1971	202	3	,	,	PUNCT
ajis02-1971	202	4	objectives	objective	NOUN
ajis02-1971	202	5	force	force	VERB
ajis02-1971	202	6	those	those	PRON
ajis02-1971	202	7	involved	involve	VERB
ajis02-1971	202	8	to	to	PART
ajis02-1971	202	9	gain	gain	VERB
ajis02-1971	202	10	a	a	DET
ajis02-1971	202	11	deeper	deep	ADJ
ajis02-1971	202	12	understanding	understanding	NOUN
ajis02-1971	202	13	of	of	ADP
ajis02-1971	202	14	the	the	DET
ajis02-1971	202	15	processes	process	NOUN
ajis02-1971	202	16	underlying	underlie	VERB
ajis02-1971	202	17	their	their	PRON
ajis02-1971	202	18	particular	particular	ADJ
ajis02-1971	202	19	problems	problem	NOUN
ajis02-1971	202	20	.	.	PUNCT
ajis02-1971	203	1	reasonable	reasonable	ADJ
ajis02-1971	203	2	advertising	advertising	NOUN
ajis02-1971	203	3	objectives	objective	NOUN
ajis02-1971	203	4	can	can	AUX
ajis02-1971	203	5	not	not	PART
ajis02-1971	203	6	be	be	AUX
ajis02-1971	203	7	set	set	VERB
ajis02-1971	203	8	without	without	ADP
ajis02-1971	203	9	knowledge	knowledge	NOUN
ajis02-1971	203	10	about	about	ADP
ajis02-1971	203	11	how	how	SCONJ
ajis02-1971	203	12	the	the	DET
ajis02-1971	203	13	advertising	advertising	NOUN
ajis02-1971	203	14	process	process	NOUN
ajis02-1971	203	15	works	work	VERB
ajis02-1971	203	16	.	.	PUNCT
ajis02-1971	204	1	(	(	PUNCT
ajis02-1971	204	2	li	li	PROPN
ajis02-1971	204	3	,	,	PUNCT
ajis02-1971	204	4	h	h	PROPN
ajis02-1971	204	5	&	&	CCONJ
ajis02-1971	204	6	leckenby	leckenby	PROPN
ajis02-1971	204	7	2004	2004	NUM
ajis02-1971	204	8	)	)	PUNCT
ajis02-1971	204	9	.	.	PUNCT
ajis02-1971	205	1	a	a	DET
ajis02-1971	205	2	keyword	keyword	NOUN
ajis02-1971	205	3	search	search	NOUN
ajis02-1971	205	4	of	of	ADP
ajis02-1971	205	5	the	the	DET
ajis02-1971	205	6	most	most	ADV
ajis02-1971	205	7	important	important	ADJ
ajis02-1971	205	8	electronic	electronic	ADJ
ajis02-1971	205	9	databases	database	NOUN
ajis02-1971	205	10	in	in	ADP
ajis02-1971	205	11	digital	digital	ADJ
ajis02-1971	205	12	advertising	advertising	NOUN
ajis02-1971	205	13	and	and	CCONJ
ajis02-1971	205	14	communication	communication	NOUN
ajis02-1971	205	15	science	science	NOUN
ajis02-1971	205	16	(	(	PUNCT
ajis02-1971	205	17	i.e.	i.e.	X
ajis02-1971	205	18	,	,	PUNCT
ajis02-1971	205	19	proquest	proquest	PROPN
ajis02-1971	205	20	,	,	PUNCT
ajis02-1971	205	21	web	web	NOUN
ajis02-1971	205	22	of	of	ADP
ajis02-1971	205	23	science	science	NOUN
ajis02-1971	205	24	,	,	PUNCT
ajis02-1971	205	25	australasian	australasian	ADJ
ajis02-1971	205	26	journal	journal	NOUN
ajis02-1971	205	27	of	of	ADP
ajis02-1971	205	28	information	information	PROPN
ajis02-1971	205	29	systems	systems	PROPN
ajis02-1971	205	30	truong	truong	PROPN
ajis02-1971	205	31	,	,	PUNCT
ajis02-1971	205	32	nkhoma	nkhoma	PROPN
ajis02-1971	205	33	&	&	CCONJ
ajis02-1971	205	34	pansuwong	pansuwong	ADJ
ajis02-1971	205	35	2019	2019	NUM
ajis02-1971	205	36	,	,	PUNCT
ajis02-1971	205	37	vol	vol	NOUN
ajis02-1971	205	38	23	23	NUM
ajis02-1971	205	39	,	,	PUNCT
ajis02-1971	205	40	research	research	NOUN
ajis02-1971	205	41	article	article	NOUN
ajis02-1971	205	42	integrated	integrate	VERB
ajis02-1971	205	43	effectiveness	effectiveness	NOUN
ajis02-1971	205	44	framework	framework	NOUN
ajis02-1971	205	45	for	for	ADP
ajis02-1971	205	46	in	in	ADP
ajis02-1971	205	47	-	-	PUNCT
ajis02-1971	205	48	app	app	NOUN
ajis02-1971	205	49	advertising	advertising	NOUN
ajis02-1971	205	50	10	10	NUM
ajis02-1971	205	51	abi	abi	PROPN
ajis02-1971	205	52	/	/	SYM
ajis02-1971	205	53	inform	inform	NOUN
ajis02-1971	205	54	complete	complete	ADJ
ajis02-1971	205	55	,	,	PUNCT
ajis02-1971	205	56	taylor	taylor	PROPN
ajis02-1971	205	57	&	&	CCONJ
ajis02-1971	205	58	francis	francis	PROPN
ajis02-1971	205	59	,	,	PUNCT
ajis02-1971	205	60	sciencedirect	sciencedirect	PROPN
ajis02-1971	205	61	,	,	PUNCT
ajis02-1971	205	62	acm	acm	PROPN
ajis02-1971	205	63	,	,	PUNCT
ajis02-1971	205	64	ieee	ieee	NOUN
ajis02-1971	205	65	,	,	PUNCT
ajis02-1971	205	66	psychology	psychology	NOUN
ajis02-1971	205	67	database	database	NOUN
ajis02-1971	205	68	is	be	AUX
ajis02-1971	205	69	performed	perform	VERB
ajis02-1971	205	70	.	.	PUNCT
ajis02-1971	206	1	the	the	DET
ajis02-1971	206	2	keywords	keyword	NOUN
ajis02-1971	206	3	used	use	VERB
ajis02-1971	206	4	were	be	AUX
ajis02-1971	206	5	“	"	PUNCT
ajis02-1971	206	6	in	in	ADP
ajis02-1971	206	7	-	-	PUNCT
ajis02-1971	206	8	app	app	NOUN
ajis02-1971	206	9	advertising	advertising	NOUN
ajis02-1971	206	10	processes	process	NOUN
ajis02-1971	206	11	”	"	PUNCT
ajis02-1971	206	12	,	,	PUNCT
ajis02-1971	206	13	“	"	PUNCT
ajis02-1971	206	14	in	in	ADP
ajis02-1971	206	15	-	-	PUNCT
ajis02-1971	206	16	app	app	NOUN
ajis02-1971	206	17	advertising	advertising	NOUN
ajis02-1971	206	18	participants	participant	NOUN
ajis02-1971	206	19	”	"	PUNCT
ajis02-1971	206	20	,	,	PUNCT
ajis02-1971	206	21	“	"	PUNCT
ajis02-1971	206	22	in	in	ADP
ajis02-1971	206	23	-	-	PUNCT
ajis02-1971	206	24	app	app	NOUN
ajis02-1971	206	25	advertising	advertising	NOUN
ajis02-1971	206	26	outcome	outcome	NOUN
ajis02-1971	206	27	metrics	metric	NOUN
ajis02-1971	206	28	”	"	PUNCT
ajis02-1971	206	29	and	and	CCONJ
ajis02-1971	206	30	“	"	PUNCT
ajis02-1971	206	31	in	in	ADP
ajis02-1971	206	32	-	-	PUNCT
ajis02-1971	206	33	app	app	NOUN
ajis02-1971	206	34	advertising	advertising	NOUN
ajis02-1971	206	35	factors	factor	NOUN
ajis02-1971	206	36	”	"	PUNCT
ajis02-1971	206	37	.	.	PUNCT
ajis02-1971	207	1	the	the	DET
ajis02-1971	207	2	search	search	NOUN
ajis02-1971	207	3	period	period	NOUN
ajis02-1971	207	4	covered	cover	VERB
ajis02-1971	207	5	all	all	DET
ajis02-1971	207	6	manuscripts	manuscript	NOUN
ajis02-1971	207	7	available	available	ADJ
ajis02-1971	207	8	by	by	ADP
ajis02-1971	207	9	the	the	DET
ajis02-1971	207	10	end	end	NOUN
ajis02-1971	207	11	of	of	ADP
ajis02-1971	207	12	may	may	PROPN
ajis02-1971	207	13	2019	2019	NUM
ajis02-1971	207	14	.	.	PUNCT
ajis02-1971	208	1	after	after	ADP
ajis02-1971	208	2	identifying	identify	VERB
ajis02-1971	208	3	a	a	DET
ajis02-1971	208	4	study	study	NOUN
ajis02-1971	208	5	,	,	PUNCT
ajis02-1971	208	6	its	its	PRON
ajis02-1971	208	7	references	reference	NOUN
ajis02-1971	208	8	will	will	AUX
ajis02-1971	208	9	be	be	AUX
ajis02-1971	208	10	examined	examine	VERB
ajis02-1971	208	11	to	to	PART
ajis02-1971	208	12	find	find	VERB
ajis02-1971	208	13	further	further	ADJ
ajis02-1971	208	14	studies	study	NOUN
ajis02-1971	208	15	.	.	PUNCT
ajis02-1971	209	1	in	in	ADP
ajis02-1971	209	2	addition	addition	NOUN
ajis02-1971	209	3	,	,	PUNCT
ajis02-1971	209	4	experts	expert	NOUN
ajis02-1971	209	5	in	in	ADP
ajis02-1971	209	6	the	the	DET
ajis02-1971	209	7	field	field	NOUN
ajis02-1971	209	8	are	be	AUX
ajis02-1971	209	9	also	also	ADV
ajis02-1971	209	10	contacted	contact	VERB
ajis02-1971	209	11	to	to	PART
ajis02-1971	209	12	inquire	inquire	VERB
ajis02-1971	209	13	about	about	ADP
ajis02-1971	209	14	other	other	ADJ
ajis02-1971	209	15	relevant	relevant	ADJ
ajis02-1971	209	16	manuscripts	manuscript	NOUN
ajis02-1971	209	17	.	.	PUNCT
ajis02-1971	210	1	studies	study	NOUN
ajis02-1971	210	2	that	that	PRON
ajis02-1971	210	3	reported	report	VERB
ajis02-1971	210	4	on	on	ADP
ajis02-1971	210	5	empirical	empirical	ADJ
ajis02-1971	210	6	data	datum	NOUN
ajis02-1971	210	7	will	will	AUX
ajis02-1971	210	8	be	be	AUX
ajis02-1971	210	9	included	include	VERB
ajis02-1971	210	10	while	while	SCONJ
ajis02-1971	210	11	nonempirical	nonempirical	ADJ
ajis02-1971	210	12	studies	study	NOUN
ajis02-1971	210	13	,	,	PUNCT
ajis02-1971	210	14	such	such	ADJ
ajis02-1971	210	15	as	as	ADP
ajis02-1971	210	16	legal	legal	ADJ
ajis02-1971	210	17	studies	study	NOUN
ajis02-1971	210	18	are	be	AUX
ajis02-1971	210	19	left	leave	VERB
ajis02-1971	210	20	out	out	ADP
ajis02-1971	210	21	.	.	PUNCT
ajis02-1971	211	1	in	in	ADP
ajis02-1971	211	2	total	total	ADJ
ajis02-1971	211	3	,	,	PUNCT
ajis02-1971	211	4	192	192	NUM
ajis02-1971	211	5	manuscripts	manuscript	NOUN
ajis02-1971	211	6	fit	fit	VERB
ajis02-1971	211	7	the	the	DET
ajis02-1971	211	8	criteria	criterion	NOUN
ajis02-1971	211	9	,	,	PUNCT
ajis02-1971	211	10	and	and	CCONJ
ajis02-1971	211	11	the	the	DET
ajis02-1971	211	12	earliest	early	ADJ
ajis02-1971	211	13	study	study	NOUN
ajis02-1971	211	14	was	be	AUX
ajis02-1971	211	15	published	publish	VERB
ajis02-1971	211	16	in	in	ADP
ajis02-1971	211	17	2008	2008	NUM
ajis02-1971	211	18	.	.	PUNCT
ajis02-1971	212	1	among	among	ADP
ajis02-1971	212	2	these	these	PRON
ajis02-1971	212	3	,	,	PUNCT
ajis02-1971	212	4	154	154	NUM
ajis02-1971	212	5	were	be	AUX
ajis02-1971	212	6	from	from	ADP
ajis02-1971	212	7	academic	academic	ADJ
ajis02-1971	212	8	journals	journal	NOUN
ajis02-1971	212	9	,	,	PUNCT
ajis02-1971	212	10	16	16	NUM
ajis02-1971	212	11	from	from	ADP
ajis02-1971	212	12	conference	conference	NOUN
ajis02-1971	212	13	proceedings	proceeding	NOUN
ajis02-1971	212	14	,	,	PUNCT
ajis02-1971	212	15	18	18	NUM
ajis02-1971	212	16	was	be	AUX
ajis02-1971	212	17	a	a	DET
ajis02-1971	212	18	book	book	NOUN
ajis02-1971	212	19	chapter	chapter	NOUN
ajis02-1971	212	20	,	,	PUNCT
ajis02-1971	212	21	and	and	CCONJ
ajis02-1971	212	22	4	4	NUM
ajis02-1971	212	23	were	be	AUX
ajis02-1971	212	24	published	publish	VERB
ajis02-1971	212	25	online	online	ADV
ajis02-1971	212	26	.	.	PUNCT
ajis02-1971	213	1	3.1	3.1	NUM
ajis02-1971	213	2	mobile	mobile	NOUN
ajis02-1971	213	3	in	in	ADP
ajis02-1971	213	4	-	-	PUNCT
ajis02-1971	213	5	app	app	NOUN
ajis02-1971	213	6	advertising	advertising	NOUN
ajis02-1971	213	7	processes	process	NOUN
ajis02-1971	213	8	on	on	ADP
ajis02-1971	213	9	mobile	mobile	ADJ
ajis02-1971	213	10	apps	app	NOUN
ajis02-1971	213	11	,	,	PUNCT
ajis02-1971	213	12	the	the	DET
ajis02-1971	213	13	users	user	NOUN
ajis02-1971	213	14	consume	consume	VERB
ajis02-1971	213	15	the	the	DET
ajis02-1971	213	16	advertising	advertising	NOUN
ajis02-1971	213	17	content	content	NOUN
ajis02-1971	213	18	by	by	ADP
ajis02-1971	213	19	clicking	click	VERB
ajis02-1971	213	20	or	or	CCONJ
ajis02-1971	213	21	tapping	tap	VERB
ajis02-1971	213	22	on	on	ADP
ajis02-1971	213	23	the	the	DET
ajis02-1971	213	24	ads	ad	NOUN
ajis02-1971	213	25	.	.	PUNCT
ajis02-1971	214	1	before	before	ADP
ajis02-1971	214	2	a	a	DET
ajis02-1971	214	3	mobile	mobile	ADJ
ajis02-1971	214	4	ad	ad	NOUN
ajis02-1971	214	5	,	,	PUNCT
ajis02-1971	214	6	or	or	CCONJ
ajis02-1971	214	7	impression	impression	NOUN
ajis02-1971	214	8	,	,	PUNCT
ajis02-1971	214	9	is	be	AUX
ajis02-1971	214	10	served	serve	VERB
ajis02-1971	214	11	in	in	ADP
ajis02-1971	214	12	a	a	DET
ajis02-1971	214	13	mobile	mobile	ADJ
ajis02-1971	214	14	application	application	NOUN
ajis02-1971	214	15	,	,	PUNCT
ajis02-1971	214	16	an	an	DET
ajis02-1971	214	17	ad	ad	NOUN
ajis02-1971	214	18	serving	serve	VERB
ajis02-1971	214	19	process	process	NOUN
ajis02-1971	214	20	is	be	AUX
ajis02-1971	214	21	performed	perform	VERB
ajis02-1971	214	22	.	.	PUNCT
ajis02-1971	215	1	there	there	PRON
ajis02-1971	215	2	are	be	VERB
ajis02-1971	215	3	two	two	NUM
ajis02-1971	215	4	ways	way	NOUN
ajis02-1971	215	5	that	that	PRON
ajis02-1971	215	6	ads	ad	NOUN
ajis02-1971	215	7	can	can	AUX
ajis02-1971	215	8	be	be	AUX
ajis02-1971	215	9	supplied	supply	VERB
ajis02-1971	215	10	to	to	ADP
ajis02-1971	215	11	a	a	DET
ajis02-1971	215	12	mobile	mobile	ADJ
ajis02-1971	215	13	application	application	NOUN
ajis02-1971	215	14	:	:	PUNCT
ajis02-1971	215	15	through	through	ADP
ajis02-1971	215	16	guaranteed	guarantee	VERB
ajis02-1971	215	17	contracts	contract	NOUN
ajis02-1971	215	18	or	or	CCONJ
ajis02-1971	215	19	through	through	ADP
ajis02-1971	215	20	an	an	DET
ajis02-1971	215	21	unguaranteed	unguaranteed	ADJ
ajis02-1971	215	22	real	real	ADJ
ajis02-1971	215	23	-	-	PUNCT
ajis02-1971	215	24	time	time	NOUN
ajis02-1971	215	25	bidding	bidding	NOUN
ajis02-1971	215	26	process	process	NOUN
ajis02-1971	215	27	(	(	PUNCT
ajis02-1971	215	28	korula	korula	NOUN
ajis02-1971	215	29	,	,	PUNCT
ajis02-1971	215	30	mirrokni	mirrokni	PROPN
ajis02-1971	215	31	&	&	CCONJ
ajis02-1971	215	32	nazerzadeh	nazerzadeh	PROPN
ajis02-1971	215	33	2016	2016	NUM
ajis02-1971	215	34	)	)	PUNCT
ajis02-1971	215	35	.	.	PUNCT
ajis02-1971	216	1	in	in	ADP
ajis02-1971	216	2	the	the	DET
ajis02-1971	216	3	guaranteed	guarantee	VERB
ajis02-1971	216	4	contract	contract	NOUN
ajis02-1971	216	5	setting	setting	NOUN
ajis02-1971	216	6	,	,	PUNCT
ajis02-1971	216	7	the	the	DET
ajis02-1971	216	8	publisher	publisher	NOUN
ajis02-1971	216	9	supplies	supply	VERB
ajis02-1971	216	10	the	the	DET
ajis02-1971	216	11	ad	ad	NOUN
ajis02-1971	216	12	spaces	space	NOUN
ajis02-1971	216	13	and	and	CCONJ
ajis02-1971	216	14	deliver	deliver	VERB
ajis02-1971	216	15	the	the	DET
ajis02-1971	216	16	ad	ad	NOUN
ajis02-1971	216	17	impressions	impression	NOUN
ajis02-1971	216	18	strictly	strictly	ADV
ajis02-1971	216	19	following	follow	VERB
ajis02-1971	216	20	the	the	DET
ajis02-1971	216	21	contract	contract	NOUN
ajis02-1971	216	22	commitments	commitment	NOUN
ajis02-1971	216	23	.	.	PUNCT
ajis02-1971	217	1	that	that	DET
ajis02-1971	217	2	guaranteed	guarantee	VERB
ajis02-1971	217	3	process	process	NOUN
ajis02-1971	217	4	normally	normally	ADV
ajis02-1971	217	5	involves	involve	VERB
ajis02-1971	217	6	only	only	ADV
ajis02-1971	217	7	one	one	NUM
ajis02-1971	217	8	publisher	publisher	NOUN
ajis02-1971	217	9	and	and	CCONJ
ajis02-1971	217	10	one	one	NUM
ajis02-1971	217	11	advertiser	advertiser	NOUN
ajis02-1971	217	12	(	(	PUNCT
ajis02-1971	217	13	yuan	yuan	PROPN
ajis02-1971	217	14	,	,	PUNCT
ajis02-1971	217	15	wang	wang	PROPN
ajis02-1971	217	16	&	&	CCONJ
ajis02-1971	217	17	zhao	zhao	PROPN
ajis02-1971	217	18	2013	2013	NUM
ajis02-1971	217	19	)	)	PUNCT
ajis02-1971	217	20	.	.	PUNCT
ajis02-1971	218	1	the	the	DET
ajis02-1971	218	2	contracts	contract	NOUN
ajis02-1971	218	3	agreed	agree	VERB
ajis02-1971	218	4	by	by	ADP
ajis02-1971	218	5	advertisers	advertiser	NOUN
ajis02-1971	218	6	and	and	CCONJ
ajis02-1971	218	7	publishers	publisher	NOUN
ajis02-1971	218	8	,	,	PUNCT
ajis02-1971	218	9	or	or	CCONJ
ajis02-1971	218	10	between	between	ADP
ajis02-1971	218	11	ad	ad	NOUN
ajis02-1971	218	12	networks	network	NOUN
ajis02-1971	218	13	,	,	PUNCT
ajis02-1971	218	14	are	be	AUX
ajis02-1971	218	15	long	long	ADJ
ajis02-1971	218	16	term	term	NOUN
ajis02-1971	218	17	and	and	CCONJ
ajis02-1971	218	18	of	of	ADP
ajis02-1971	218	19	large	large	ADJ
ajis02-1971	218	20	volume	volume	NOUN
ajis02-1971	218	21	.	.	PUNCT
ajis02-1971	219	1	yuan	yuan	NOUN
ajis02-1971	219	2	et	et	PROPN
ajis02-1971	219	3	al	al	PROPN
ajis02-1971	219	4	.	.	PROPN
ajis02-1971	219	5	(	(	PUNCT
ajis02-1971	219	6	2012	2012	NUM
ajis02-1971	219	7	)	)	PUNCT
ajis02-1971	219	8	called	call	VERB
ajis02-1971	219	9	that	that	DET
ajis02-1971	219	10	kind	kind	NOUN
ajis02-1971	219	11	of	of	ADP
ajis02-1971	219	12	private	private	ADJ
ajis02-1971	219	13	contracts	contract	NOUN
ajis02-1971	219	14	as	as	ADP
ajis02-1971	219	15	overthe	overthe	NOUN
ajis02-1971	219	16	-	-	PUNCT
ajis02-1971	219	17	counter	counter	NOUN
ajis02-1971	219	18	(	(	PUNCT
ajis02-1971	219	19	otc	otc	PROPN
ajis02-1971	219	20	)	)	PUNCT
ajis02-1971	219	21	.	.	PUNCT
ajis02-1971	220	1	on	on	ADP
ajis02-1971	220	2	the	the	DET
ajis02-1971	220	3	other	other	ADJ
ajis02-1971	220	4	hand	hand	NOUN
ajis02-1971	220	5	,	,	PUNCT
ajis02-1971	220	6	in	in	ADP
ajis02-1971	220	7	the	the	DET
ajis02-1971	220	8	unguaranteed	unguaranteed	NOUN
ajis02-1971	220	9	setting	setting	NOUN
ajis02-1971	220	10	,	,	PUNCT
ajis02-1971	220	11	between	between	ADP
ajis02-1971	220	12	the	the	DET
ajis02-1971	220	13	advertiser	advertiser	NOUN
ajis02-1971	220	14	and	and	CCONJ
ajis02-1971	220	15	the	the	DET
ajis02-1971	220	16	publisher	publisher	NOUN
ajis02-1971	220	17	,	,	PUNCT
ajis02-1971	220	18	there	there	PRON
ajis02-1971	220	19	are	be	VERB
ajis02-1971	220	20	two	two	NUM
ajis02-1971	220	21	additional	additional	ADJ
ajis02-1971	220	22	service	service	NOUN
ajis02-1971	220	23	parties	party	NOUN
ajis02-1971	220	24	that	that	PRON
ajis02-1971	220	25	monitor	monitor	VERB
ajis02-1971	220	26	the	the	DET
ajis02-1971	220	27	ad	ad	NOUN
ajis02-1971	220	28	serving	serve	VERB
ajis02-1971	220	29	process	process	NOUN
ajis02-1971	220	30	:	:	PUNCT
ajis02-1971	220	31	the	the	DET
ajis02-1971	220	32	bidding	bidding	NOUN
ajis02-1971	220	33	service	service	NOUN
ajis02-1971	220	34	and	and	CCONJ
ajis02-1971	220	35	the	the	DET
ajis02-1971	220	36	auction	auction	NOUN
ajis02-1971	220	37	service	service	NOUN
ajis02-1971	220	38	(	(	PUNCT
ajis02-1971	220	39	balseiro	balseiro	NOUN
ajis02-1971	220	40	&	&	CCONJ
ajis02-1971	220	41	candogan	candogan	VERB
ajis02-1971	220	42	2017	2017	NUM
ajis02-1971	220	43	;	;	PUNCT
ajis02-1971	220	44	choi	choi	NOUN
ajis02-1971	220	45	et	et	PROPN
ajis02-1971	220	46	al	al	PROPN
ajis02-1971	220	47	.	.	PROPN
ajis02-1971	220	48	2017	2017	NUM
ajis02-1971	220	49	)	)	PUNCT
ajis02-1971	220	50	.	.	PUNCT
ajis02-1971	221	1	interactive	interactive	ADJ
ajis02-1971	221	2	advertising	advertising	NOUN
ajis02-1971	221	3	bureau	bureau	NOUN
ajis02-1971	221	4	is	be	AUX
ajis02-1971	221	5	an	an	DET
ajis02-1971	221	6	organization	organization	NOUN
ajis02-1971	221	7	who	who	PRON
ajis02-1971	221	8	creates	create	VERB
ajis02-1971	221	9	and	and	CCONJ
ajis02-1971	221	10	maintains	maintain	VERB
ajis02-1971	221	11	the	the	DET
ajis02-1971	221	12	standards	standard	NOUN
ajis02-1971	221	13	and	and	CCONJ
ajis02-1971	221	14	specifications	specification	NOUN
ajis02-1971	221	15	for	for	ADP
ajis02-1971	221	16	realtime	realtime	ADJ
ajis02-1971	221	17	bidding	bidding	NOUN
ajis02-1971	221	18	(	(	PUNCT
ajis02-1971	221	19	rtb	rtb	NOUN
ajis02-1971	221	20	)	)	PUNCT
ajis02-1971	221	21	process	process	NOUN
ajis02-1971	221	22	in	in	ADP
ajis02-1971	221	23	order	order	NOUN
ajis02-1971	221	24	to	to	PART
ajis02-1971	221	25	improve	improve	VERB
ajis02-1971	221	26	the	the	DET
ajis02-1971	221	27	ad	ad	NOUN
ajis02-1971	221	28	network	network	NOUN
ajis02-1971	221	29	landscape	landscape	NOUN
ajis02-1971	221	30	(	(	PUNCT
ajis02-1971	221	31	see	see	VERB
ajis02-1971	221	32	appendix	appendix	NOUN
ajis02-1971	221	33	a	a	PRON
ajis02-1971	221	34	)	)	PUNCT
ajis02-1971	221	35	.	.	PUNCT
ajis02-1971	222	1	if	if	SCONJ
ajis02-1971	222	2	advertising	advertising	NOUN
ajis02-1971	222	3	opportunities	opportunity	NOUN
ajis02-1971	222	4	are	be	AUX
ajis02-1971	222	5	traded	trade	VERB
ajis02-1971	222	6	in	in	ADP
ajis02-1971	222	7	unguaranteed	unguaranteed	NOUN
ajis02-1971	222	8	and	and	CCONJ
ajis02-1971	222	9	transparent	transparent	ADJ
ajis02-1971	222	10	markets	market	NOUN
ajis02-1971	222	11	,	,	PUNCT
ajis02-1971	222	12	the	the	DET
ajis02-1971	222	13	trading	trading	NOUN
ajis02-1971	222	14	units	unit	NOUN
ajis02-1971	222	15	are	be	AUX
ajis02-1971	222	16	usually	usually	ADV
ajis02-1971	222	17	small	small	ADJ
ajis02-1971	222	18	,	,	PUNCT
ajis02-1971	222	19	although	although	SCONJ
ajis02-1971	222	20	the	the	DET
ajis02-1971	222	21	total	total	ADJ
ajis02-1971	222	22	number	number	NOUN
ajis02-1971	222	23	of	of	ADP
ajis02-1971	222	24	impressions	impression	NOUN
ajis02-1971	222	25	for	for	ADP
ajis02-1971	222	26	the	the	DET
ajis02-1971	222	27	advertising	advertising	NOUN
ajis02-1971	222	28	campaign	campaign	NOUN
ajis02-1971	222	29	could	could	AUX
ajis02-1971	222	30	be	be	AUX
ajis02-1971	222	31	huge	huge	ADJ
ajis02-1971	222	32	(	(	PUNCT
ajis02-1971	222	33	yuan	yuan	NOUN
ajis02-1971	222	34	et	et	PROPN
ajis02-1971	222	35	al	al	PROPN
ajis02-1971	222	36	.	.	PROPN
ajis02-1971	222	37	2012	2012	NUM
ajis02-1971	222	38	)	)	PUNCT
ajis02-1971	222	39	.	.	PUNCT
ajis02-1971	223	1	in	in	ADP
ajis02-1971	223	2	rtb	rtb	NOUN
ajis02-1971	223	3	,	,	PUNCT
ajis02-1971	223	4	the	the	DET
ajis02-1971	223	5	advertiser	advertiser	NOUN
ajis02-1971	223	6	is	be	AUX
ajis02-1971	223	7	not	not	PART
ajis02-1971	223	8	directly	directly	ADV
ajis02-1971	223	9	involved	involve	VERB
ajis02-1971	223	10	in	in	ADP
ajis02-1971	223	11	the	the	DET
ajis02-1971	223	12	auction	auction	NOUN
ajis02-1971	223	13	but	but	CCONJ
ajis02-1971	223	14	is	be	AUX
ajis02-1971	223	15	outsourcing	outsource	VERB
ajis02-1971	223	16	the	the	DET
ajis02-1971	223	17	bidding	bidding	NOUN
ajis02-1971	223	18	process	process	NOUN
ajis02-1971	223	19	to	to	ADP
ajis02-1971	223	20	a	a	DET
ajis02-1971	223	21	service	service	NOUN
ajis02-1971	223	22	on	on	ADP
ajis02-1971	223	23	the	the	DET
ajis02-1971	223	24	demand	demand	NOUN
ajis02-1971	223	25	side	side	NOUN
ajis02-1971	223	26	platform	platform	NOUN
ajis02-1971	223	27	(	(	PUNCT
ajis02-1971	223	28	dsp	dsp	NOUN
ajis02-1971	223	29	)	)	PUNCT
ajis02-1971	223	30	.	.	PUNCT
ajis02-1971	224	1	businesses	business	NOUN
ajis02-1971	224	2	on	on	ADP
ajis02-1971	224	3	the	the	DET
ajis02-1971	224	4	dsp	dsp	NOUN
ajis02-1971	224	5	compete	compete	NOUN
ajis02-1971	224	6	in	in	ADP
ajis02-1971	224	7	auctions	auction	NOUN
ajis02-1971	224	8	to	to	PART
ajis02-1971	224	9	obtain	obtain	VERB
ajis02-1971	224	10	a	a	DET
ajis02-1971	224	11	unique	unique	ADJ
ajis02-1971	224	12	impression	impression	NOUN
ajis02-1971	224	13	.	.	PUNCT
ajis02-1971	225	1	the	the	DET
ajis02-1971	225	2	decisions	decision	NOUN
ajis02-1971	225	3	made	make	VERB
ajis02-1971	225	4	regarding	regard	VERB
ajis02-1971	225	5	the	the	DET
ajis02-1971	225	6	participation	participation	NOUN
ajis02-1971	225	7	in	in	ADP
ajis02-1971	225	8	the	the	DET
ajis02-1971	225	9	auction	auction	NOUN
ajis02-1971	225	10	and	and	CCONJ
ajis02-1971	225	11	its	its	PRON
ajis02-1971	225	12	result	result	NOUN
ajis02-1971	225	13	is	be	AUX
ajis02-1971	225	14	totally	totally	ADV
ajis02-1971	225	15	automatic	automatic	ADJ
ajis02-1971	225	16	and	and	CCONJ
ajis02-1971	225	17	ambiguous	ambiguous	ADJ
ajis02-1971	225	18	.	.	PUNCT
ajis02-1971	226	1	in	in	ADP
ajis02-1971	226	2	rtb	rtb	NOUN
ajis02-1971	226	3	,	,	PUNCT
ajis02-1971	226	4	the	the	DET
ajis02-1971	226	5	job	job	NOUN
ajis02-1971	226	6	is	be	AUX
ajis02-1971	226	7	almost	almost	ADV
ajis02-1971	226	8	impossible	impossible	ADJ
ajis02-1971	226	9	to	to	PART
ajis02-1971	226	10	complete	complete	VERB
ajis02-1971	226	11	manually	manually	ADV
ajis02-1971	226	12	due	due	ADP
ajis02-1971	226	13	to	to	ADP
ajis02-1971	226	14	the	the	DET
ajis02-1971	226	15	high	high	ADJ
ajis02-1971	226	16	volume	volume	NOUN
ajis02-1971	226	17	and	and	CCONJ
ajis02-1971	226	18	speed	speed	NOUN
ajis02-1971	226	19	of	of	ADP
ajis02-1971	226	20	incoming	incoming	ADJ
ajis02-1971	226	21	requests	request	NOUN
ajis02-1971	226	22	for	for	ADP
ajis02-1971	226	23	placing	place	VERB
ajis02-1971	226	24	bids	bid	NOUN
ajis02-1971	226	25	for	for	ADP
ajis02-1971	226	26	every	every	DET
ajis02-1971	226	27	impression	impression	NOUN
ajis02-1971	226	28	,	,	PUNCT
ajis02-1971	226	29	which	which	PRON
ajis02-1971	226	30	requires	require	VERB
ajis02-1971	226	31	analysing	analyse	VERB
ajis02-1971	226	32	the	the	DET
ajis02-1971	226	33	context	context	NOUN
ajis02-1971	226	34	,	,	PUNCT
ajis02-1971	226	35	user	user	NOUN
ajis02-1971	226	36	profile	profile	NOUN
ajis02-1971	226	37	and	and	CCONJ
ajis02-1971	226	38	other	other	ADJ
ajis02-1971	226	39	data	datum	NOUN
ajis02-1971	226	40	(	(	PUNCT
ajis02-1971	226	41	yuan	yuan	NOUN
ajis02-1971	226	42	et	et	PROPN
ajis02-1971	226	43	al	al	PROPN
ajis02-1971	226	44	.	.	PROPN
ajis02-1971	226	45	2012	2012	NUM
ajis02-1971	226	46	)	)	PUNCT
ajis02-1971	226	47	.	.	PUNCT
ajis02-1971	227	1	therefore	therefore	ADV
ajis02-1971	227	2	,	,	PUNCT
ajis02-1971	227	3	automated	automated	ADJ
ajis02-1971	227	4	systems	system	NOUN
ajis02-1971	227	5	are	be	AUX
ajis02-1971	227	6	employed	employ	VERB
ajis02-1971	227	7	in	in	ADP
ajis02-1971	227	8	rtb	rtb	NOUN
ajis02-1971	227	9	platforms	platform	NOUN
ajis02-1971	227	10	,	,	PUNCT
ajis02-1971	227	11	enabling	enable	VERB
ajis02-1971	227	12	advertisers	advertiser	NOUN
ajis02-1971	227	13	to	to	PART
ajis02-1971	227	14	give	give	VERB
ajis02-1971	227	15	precise	precise	ADJ
ajis02-1971	227	16	bids	bid	NOUN
ajis02-1971	227	17	very	very	ADV
ajis02-1971	227	18	quickly	quickly	ADV
ajis02-1971	227	19	with	with	ADP
ajis02-1971	227	20	the	the	DET
ajis02-1971	227	21	help	help	NOUN
ajis02-1971	227	22	of	of	ADP
ajis02-1971	227	23	machine	machine	NOUN
ajis02-1971	227	24	learning	learn	VERB
ajis02-1971	227	25	algorithms	algorithm	NOUN
ajis02-1971	227	26	.	.	PUNCT
ajis02-1971	228	1	on	on	ADP
ajis02-1971	228	2	the	the	DET
ajis02-1971	228	3	other	other	ADJ
ajis02-1971	228	4	side	side	NOUN
ajis02-1971	228	5	of	of	ADP
ajis02-1971	228	6	this	this	DET
ajis02-1971	228	7	ad	ad	NOUN
ajis02-1971	228	8	serving	serve	VERB
ajis02-1971	228	9	process	process	NOUN
ajis02-1971	228	10	,	,	PUNCT
ajis02-1971	228	11	the	the	DET
ajis02-1971	228	12	publisher	publisher	NOUN
ajis02-1971	228	13	is	be	AUX
ajis02-1971	228	14	the	the	DET
ajis02-1971	228	15	one	one	NUM
ajis02-1971	228	16	who	who	PRON
ajis02-1971	228	17	supplies	supply	VERB
ajis02-1971	228	18	the	the	DET
ajis02-1971	228	19	ad	ad	NOUN
ajis02-1971	228	20	spaces	space	NOUN
ajis02-1971	228	21	.	.	PUNCT
ajis02-1971	229	1	a	a	DET
ajis02-1971	229	2	supply	supply	NOUN
ajis02-1971	229	3	-	-	PUNCT
ajis02-1971	229	4	side	side	NOUN
ajis02-1971	229	5	platform	platform	NOUN
ajis02-1971	229	6	(	(	PUNCT
ajis02-1971	229	7	ssp	ssp	NOUN
ajis02-1971	229	8	)	)	PUNCT
ajis02-1971	229	9	will	will	AUX
ajis02-1971	229	10	carry	carry	VERB
ajis02-1971	229	11	out	out	ADP
ajis02-1971	229	12	an	an	DET
ajis02-1971	229	13	auction	auction	NOUN
ajis02-1971	229	14	among	among	ADP
ajis02-1971	229	15	bidders	bidder	NOUN
ajis02-1971	229	16	for	for	ADP
ajis02-1971	229	17	the	the	DET
ajis02-1971	229	18	impression	impression	NOUN
ajis02-1971	229	19	.	.	PUNCT
ajis02-1971	230	1	the	the	DET
ajis02-1971	230	2	dsp	dsp	NOUN
ajis02-1971	230	3	works	work	VERB
ajis02-1971	230	4	as	as	ADP
ajis02-1971	230	5	the	the	DET
ajis02-1971	230	6	agency	agency	NOUN
ajis02-1971	230	7	of	of	ADP
ajis02-1971	230	8	advertisers	advertiser	NOUN
ajis02-1971	230	9	by	by	ADP
ajis02-1971	230	10	bidding	bidding	NOUN
ajis02-1971	230	11	and	and	CCONJ
ajis02-1971	230	12	tracking	tracking	NOUN
ajis02-1971	230	13	in	in	ADP
ajis02-1971	230	14	selected	select	VERB
ajis02-1971	230	15	ad	ad	NOUN
ajis02-1971	230	16	networks	network	NOUN
ajis02-1971	230	17	,	,	PUNCT
ajis02-1971	230	18	the	the	DET
ajis02-1971	230	19	ssp	ssp	NOUN
ajis02-1971	230	20	works	work	VERB
ajis02-1971	230	21	as	as	ADP
ajis02-1971	230	22	the	the	DET
ajis02-1971	230	23	agency	agency	NOUN
ajis02-1971	230	24	of	of	ADP
ajis02-1971	230	25	publishers	publisher	NOUN
ajis02-1971	230	26	by	by	ADP
ajis02-1971	230	27	selling	sell	VERB
ajis02-1971	230	28	impressions	impression	NOUN
ajis02-1971	230	29	and	and	CCONJ
ajis02-1971	230	30	selecting	select	VERB
ajis02-1971	230	31	optimal	optimal	ADJ
ajis02-1971	230	32	bids	bid	NOUN
ajis02-1971	230	33	.	.	PUNCT
ajis02-1971	231	1	when	when	SCONJ
ajis02-1971	231	2	the	the	DET
ajis02-1971	231	3	bidding	bidding	NOUN
ajis02-1971	231	4	is	be	AUX
ajis02-1971	231	5	completed	complete	VERB
ajis02-1971	231	6	,	,	PUNCT
ajis02-1971	231	7	the	the	DET
ajis02-1971	231	8	publisher	publisher	NOUN
ajis02-1971	231	9	delivers	deliver	VERB
ajis02-1971	231	10	the	the	DET
ajis02-1971	231	11	ad	ad	NOUN
ajis02-1971	231	12	impressions	impression	NOUN
ajis02-1971	231	13	to	to	ADP
ajis02-1971	231	14	the	the	DET
ajis02-1971	231	15	user	user	NOUN
ajis02-1971	231	16	via	via	ADP
ajis02-1971	231	17	an	an	DET
ajis02-1971	231	18	ad	ad	NOUN
ajis02-1971	231	19	space	space	NOUN
ajis02-1971	231	20	.	.	PUNCT
ajis02-1971	232	1	an	an	DET
ajis02-1971	232	2	ad	ad	NOUN
ajis02-1971	232	3	exchange	exchange	NOUN
ajis02-1971	232	4	/	/	SYM
ajis02-1971	232	5	ad	ad	NOUN
ajis02-1971	232	6	network	network	NOUN
ajis02-1971	232	7	is	be	AUX
ajis02-1971	232	8	normally	normally	ADV
ajis02-1971	232	9	an	an	DET
ajis02-1971	232	10	advertising	advertising	NOUN
ajis02-1971	232	11	service	service	NOUN
ajis02-1971	232	12	providing	provide	VERB
ajis02-1971	232	13	the	the	DET
ajis02-1971	232	14	rtb	rtb	NOUN
ajis02-1971	232	15	mechanism	mechanism	NOUN
ajis02-1971	232	16	that	that	PRON
ajis02-1971	232	17	enables	enable	VERB
ajis02-1971	232	18	advertisers	advertiser	NOUN
ajis02-1971	232	19	to	to	PART
ajis02-1971	232	20	promote	promote	VERB
ajis02-1971	232	21	their	their	PRON
ajis02-1971	232	22	products	product	NOUN
ajis02-1971	232	23	to	to	ADP
ajis02-1971	232	24	targeted	target	VERB
ajis02-1971	232	25	groups	group	NOUN
ajis02-1971	232	26	of	of	ADP
ajis02-1971	232	27	users	user	NOUN
ajis02-1971	232	28	.	.	PUNCT
ajis02-1971	233	1	the	the	DET
ajis02-1971	233	2	ad	ad	NOUN
ajis02-1971	233	3	network	network	NOUN
ajis02-1971	233	4	/	/	SYM
ajis02-1971	233	5	exchange	exchange	NOUN
ajis02-1971	233	6	acts	act	VERB
ajis02-1971	233	7	as	as	ADP
ajis02-1971	233	8	auctioneer	auctioneer	NOUN
ajis02-1971	233	9	,	,	PUNCT
ajis02-1971	233	10	selling	sell	VERB
ajis02-1971	233	11	keywords	keyword	NOUN
ajis02-1971	233	12	to	to	ADP
ajis02-1971	233	13	advertisers	advertiser	NOUN
ajis02-1971	233	14	.	.	PUNCT
ajis02-1971	234	1	besides	besides	SCONJ
ajis02-1971	234	2	that	that	PRON
ajis02-1971	234	3	,	,	PUNCT
ajis02-1971	234	4	an	an	DET
ajis02-1971	234	5	ad	ad	NOUN
ajis02-1971	234	6	australasian	australasian	ADJ
ajis02-1971	234	7	journal	journal	NOUN
ajis02-1971	234	8	of	of	ADP
ajis02-1971	234	9	information	information	PROPN
ajis02-1971	234	10	systems	systems	PROPN
ajis02-1971	234	11	truong	truong	PROPN
ajis02-1971	234	12	,	,	PUNCT
ajis02-1971	234	13	nkhoma	nkhoma	PROPN
ajis02-1971	234	14	&	&	CCONJ
ajis02-1971	234	15	pansuwong	pansuwong	ADJ
ajis02-1971	234	16	2019	2019	NUM
ajis02-1971	234	17	,	,	PUNCT
ajis02-1971	234	18	vol	vol	NOUN
ajis02-1971	234	19	23	23	NUM
ajis02-1971	234	20	,	,	PUNCT
ajis02-1971	234	21	research	research	NOUN
ajis02-1971	234	22	article	article	NOUN
ajis02-1971	234	23	integrated	integrate	VERB
ajis02-1971	234	24	effectiveness	effectiveness	NOUN
ajis02-1971	234	25	framework	framework	NOUN
ajis02-1971	234	26	for	for	ADP
ajis02-1971	234	27	in	in	ADP
ajis02-1971	234	28	-	-	PUNCT
ajis02-1971	234	29	app	app	NOUN
ajis02-1971	234	30	advertising	advertising	NOUN
ajis02-1971	234	31	11	11	NUM
ajis02-1971	234	32	exchange	exchange	NOUN
ajis02-1971	234	33	manages	manage	VERB
ajis02-1971	234	34	contract	contract	NOUN
ajis02-1971	234	35	negotiation	negotiation	NOUN
ajis02-1971	234	36	between	between	ADP
ajis02-1971	234	37	advertisers	advertiser	NOUN
ajis02-1971	234	38	and	and	CCONJ
ajis02-1971	234	39	content	content	NOUN
ajis02-1971	234	40	publishers	publisher	NOUN
ajis02-1971	234	41	that	that	PRON
ajis02-1971	234	42	wish	wish	VERB
ajis02-1971	234	43	to	to	PART
ajis02-1971	234	44	sell	sell	VERB
ajis02-1971	234	45	ad	ad	NOUN
ajis02-1971	234	46	spaces	space	NOUN
ajis02-1971	234	47	.	.	PUNCT
ajis02-1971	235	1	usually	usually	ADV
ajis02-1971	235	2	,	,	PUNCT
ajis02-1971	235	3	the	the	DET
ajis02-1971	235	4	publishers	publisher	NOUN
ajis02-1971	235	5	will	will	AUX
ajis02-1971	235	6	employ	employ	VERB
ajis02-1971	235	7	the	the	DET
ajis02-1971	235	8	brokering	broker	VERB
ajis02-1971	235	9	services	service	NOUN
ajis02-1971	235	10	of	of	ADP
ajis02-1971	235	11	an	an	DET
ajis02-1971	235	12	advertising	advertising	NOUN
ajis02-1971	235	13	platform	platform	NOUN
ajis02-1971	235	14	such	such	ADJ
ajis02-1971	235	15	as	as	ADP
ajis02-1971	235	16	google	google	PROPN
ajis02-1971	235	17	’s	’s	PART
ajis02-1971	235	18	doubleclick	doubleclick	PROPN
ajis02-1971	235	19	,	,	PUNCT
ajis02-1971	235	20	aol	aol	PROPN
ajis02-1971	235	21	’s	’s	PART
ajis02-1971	235	22	advertising.com	advertising.com	X
ajis02-1971	235	23	and	and	CCONJ
ajis02-1971	235	24	microsoft	microsoft	PROPN
ajis02-1971	235	25	media	medium	NOUN
ajis02-1971	235	26	network	network	NOUN
ajis02-1971	235	27	.	.	PUNCT
ajis02-1971	236	1	for	for	ADP
ajis02-1971	236	2	large	large	ADJ
ajis02-1971	236	3	publishers	publisher	NOUN
ajis02-1971	236	4	,	,	PUNCT
ajis02-1971	236	5	normal	normal	ADJ
ajis02-1971	236	6	practice	practice	NOUN
ajis02-1971	236	7	is	be	AUX
ajis02-1971	236	8	to	to	PART
ajis02-1971	236	9	sell	sell	VERB
ajis02-1971	236	10	only	only	ADV
ajis02-1971	236	11	remnant	remnant	ADJ
ajis02-1971	236	12	inventory	inventory	NOUN
ajis02-1971	236	13	through	through	ADP
ajis02-1971	236	14	an	an	DET
ajis02-1971	236	15	ad	ad	NOUN
ajis02-1971	236	16	exchange	exchange	NOUN
ajis02-1971	236	17	,	,	PUNCT
ajis02-1971	236	18	with	with	SCONJ
ajis02-1971	236	19	the	the	DET
ajis02-1971	236	20	other	other	ADJ
ajis02-1971	236	21	inventory	inventory	NOUN
ajis02-1971	236	22	being	be	AUX
ajis02-1971	236	23	negotiated	negotiate	VERB
ajis02-1971	236	24	directly	directly	ADV
ajis02-1971	236	25	with	with	ADP
ajis02-1971	236	26	advertisers	advertiser	NOUN
ajis02-1971	236	27	.	.	PUNCT
ajis02-1971	237	1	smaller	small	ADJ
ajis02-1971	237	2	publishers	publisher	NOUN
ajis02-1971	237	3	normally	normally	ADV
ajis02-1971	237	4	sell	sell	VERB
ajis02-1971	237	5	all	all	PRON
ajis02-1971	237	6	of	of	ADP
ajis02-1971	237	7	their	their	PRON
ajis02-1971	237	8	advertising	advertising	NOUN
ajis02-1971	237	9	spaces	space	NOUN
ajis02-1971	237	10	through	through	ADP
ajis02-1971	237	11	ad	ad	NOUN
ajis02-1971	237	12	exchanges	exchange	NOUN
ajis02-1971	237	13	(	(	PUNCT
ajis02-1971	237	14	yuan	yuan	NOUN
ajis02-1971	237	15	et	et	PROPN
ajis02-1971	237	16	al	al	PROPN
ajis02-1971	237	17	.	.	PROPN
ajis02-1971	237	18	2012	2012	NUM
ajis02-1971	237	19	)	)	PUNCT
ajis02-1971	237	20	.	.	PUNCT
ajis02-1971	238	1	in	in	ADP
ajis02-1971	238	2	both	both	CCONJ
ajis02-1971	238	3	guaranteed	guarantee	VERB
ajis02-1971	238	4	and	and	CCONJ
ajis02-1971	238	5	unguaranteed	unguaranteed	NOUN
ajis02-1971	238	6	ad	ad	NOUN
ajis02-1971	238	7	serving	serve	VERB
ajis02-1971	238	8	processes	process	NOUN
ajis02-1971	238	9	,	,	PUNCT
ajis02-1971	238	10	the	the	DET
ajis02-1971	238	11	publisher	publisher	NOUN
ajis02-1971	238	12	is	be	AUX
ajis02-1971	238	13	the	the	DET
ajis02-1971	238	14	one	one	NUM
ajis02-1971	238	15	who	who	PRON
ajis02-1971	238	16	supplies	supply	VERB
ajis02-1971	238	17	ad	ad	NOUN
ajis02-1971	238	18	spaces	space	NOUN
ajis02-1971	238	19	and	and	CCONJ
ajis02-1971	238	20	delivers	deliver	VERB
ajis02-1971	238	21	ad	ad	NOUN
ajis02-1971	238	22	impressions	impression	NOUN
ajis02-1971	238	23	via	via	ADP
ajis02-1971	238	24	their	their	PRON
ajis02-1971	238	25	ad	ad	NOUN
ajis02-1971	238	26	spaces	space	NOUN
ajis02-1971	238	27	.	.	PUNCT
ajis02-1971	239	1	because	because	SCONJ
ajis02-1971	239	2	of	of	ADP
ajis02-1971	239	3	that	that	PRON
ajis02-1971	239	4	,	,	PUNCT
ajis02-1971	239	5	any	any	DET
ajis02-1971	239	6	mobile	mobile	NOUN
ajis02-1971	239	7	in	in	ADP
ajis02-1971	239	8	-	-	PUNCT
ajis02-1971	239	9	app	app	NOUN
ajis02-1971	239	10	advertising	advertising	NOUN
ajis02-1971	239	11	ad	ad	NOUN
ajis02-1971	239	12	serving	serve	VERB
ajis02-1971	239	13	process	process	NOUN
ajis02-1971	239	14	can	can	AUX
ajis02-1971	239	15	be	be	AUX
ajis02-1971	239	16	broken	break	VERB
ajis02-1971	239	17	down	down	ADP
ajis02-1971	239	18	to	to	ADP
ajis02-1971	239	19	ad	ad	NOUN
ajis02-1971	239	20	space	space	NOUN
ajis02-1971	239	21	supply	supply	NOUN
ajis02-1971	239	22	process	process	NOUN
ajis02-1971	239	23	and	and	CCONJ
ajis02-1971	239	24	ad	ad	NOUN
ajis02-1971	239	25	space	space	NOUN
ajis02-1971	239	26	delivery	delivery	NOUN
ajis02-1971	239	27	one	one	NUM
ajis02-1971	239	28	.	.	PUNCT
ajis02-1971	240	1	3.1.1	3.1.1	NUM
ajis02-1971	240	2	ad	ad	NOUN
ajis02-1971	240	3	space	space	NOUN
ajis02-1971	240	4	supply	supply	NOUN
ajis02-1971	240	5	process	process	NOUN
ajis02-1971	240	6	if	if	SCONJ
ajis02-1971	240	7	an	an	DET
ajis02-1971	240	8	app	app	NOUN
ajis02-1971	240	9	developer	developer	NOUN
ajis02-1971	240	10	chooses	choose	VERB
ajis02-1971	240	11	to	to	PART
ajis02-1971	240	12	publish	publish	VERB
ajis02-1971	240	13	ads	ad	NOUN
ajis02-1971	240	14	,	,	PUNCT
ajis02-1971	240	15	he	he	PRON
ajis02-1971	240	16	allocates	allocate	VERB
ajis02-1971	240	17	space	space	NOUN
ajis02-1971	240	18	in	in	ADP
ajis02-1971	240	19	the	the	DET
ajis02-1971	240	20	app	app	NOUN
ajis02-1971	240	21	for	for	ADP
ajis02-1971	240	22	displaying	display	VERB
ajis02-1971	240	23	ads	ad	NOUN
ajis02-1971	240	24	.	.	PUNCT
ajis02-1971	241	1	the	the	DET
ajis02-1971	241	2	allocated	allocate	VERB
ajis02-1971	241	3	in	in	ADP
ajis02-1971	241	4	-	-	PUNCT
ajis02-1971	241	5	app	app	NOUN
ajis02-1971	241	6	ad	ad	NOUN
ajis02-1971	241	7	space	space	NOUN
ajis02-1971	241	8	can	can	AUX
ajis02-1971	241	9	then	then	ADV
ajis02-1971	241	10	be	be	AUX
ajis02-1971	241	11	filled	fill	VERB
ajis02-1971	241	12	by	by	ADP
ajis02-1971	241	13	the	the	DET
ajis02-1971	241	14	platform	platform	NOUN
ajis02-1971	241	15	owner	owner	NOUN
ajis02-1971	241	16	,	,	PUNCT
ajis02-1971	241	17	with	with	ADP
ajis02-1971	241	18	a	a	DET
ajis02-1971	241	19	certain	certain	ADJ
ajis02-1971	241	20	probability	probability	NOUN
ajis02-1971	241	21	,	,	PUNCT
ajis02-1971	241	22	upon	upon	SCONJ
ajis02-1971	241	23	receiving	receive	VERB
ajis02-1971	241	24	an	an	DET
ajis02-1971	241	25	ad	ad	NOUN
ajis02-1971	241	26	request	request	NOUN
ajis02-1971	241	27	from	from	ADP
ajis02-1971	241	28	the	the	DET
ajis02-1971	241	29	app	app	NOUN
ajis02-1971	241	30	(	(	PUNCT
ajis02-1971	241	31	hao	hao	PROPN
ajis02-1971	241	32	,	,	PUNCT
ajis02-1971	241	33	guo	guo	PROPN
ajis02-1971	241	34	&	&	CCONJ
ajis02-1971	241	35	easley	easley	PROPN
ajis02-1971	241	36	2017	2017	NUM
ajis02-1971	241	37	)	)	PUNCT
ajis02-1971	241	38	.	.	PUNCT
ajis02-1971	242	1	brakenhoff	brakenhoff	NOUN
ajis02-1971	242	2	and	and	CCONJ
ajis02-1971	242	3	spruit	spruit	NOUN
ajis02-1971	242	4	(	(	PUNCT
ajis02-1971	242	5	2017	2017	NUM
ajis02-1971	242	6	)	)	PUNCT
ajis02-1971	242	7	highlighted	highlight	VERB
ajis02-1971	242	8	how	how	SCONJ
ajis02-1971	242	9	publishers	publisher	NOUN
ajis02-1971	242	10	control	control	VERB
ajis02-1971	242	11	the	the	DET
ajis02-1971	242	12	ad	ad	NOUN
ajis02-1971	242	13	space	space	NOUN
ajis02-1971	242	14	supply	supply	NOUN
ajis02-1971	242	15	in	in	ADP
ajis02-1971	242	16	a	a	DET
ajis02-1971	242	17	standard	standard	ADJ
ajis02-1971	242	18	ad	ad	NOUN
ajis02-1971	242	19	serving	serve	VERB
ajis02-1971	242	20	process	process	NOUN
ajis02-1971	242	21	as	as	SCONJ
ajis02-1971	242	22	shown	show	VERB
ajis02-1971	242	23	in	in	ADP
ajis02-1971	242	24	appendix	appendix	ADJ
ajis02-1971	242	25	a.	a.	NOUN
ajis02-1971	242	26	the	the	DET
ajis02-1971	242	27	ad	ad	NOUN
ajis02-1971	242	28	space	space	NOUN
ajis02-1971	242	29	supply	supply	NOUN
ajis02-1971	242	30	process	process	NOUN
ajis02-1971	242	31	is	be	AUX
ajis02-1971	242	32	triggered	trigger	VERB
ajis02-1971	242	33	when	when	SCONJ
ajis02-1971	242	34	a	a	DET
ajis02-1971	242	35	user	user	NOUN
ajis02-1971	242	36	opens	open	VERB
ajis02-1971	242	37	an	an	DET
ajis02-1971	242	38	application	application	NOUN
ajis02-1971	242	39	and	and	CCONJ
ajis02-1971	242	40	the	the	DET
ajis02-1971	242	41	ad	ad	NOUN
ajis02-1971	242	42	spaces	space	NOUN
ajis02-1971	242	43	are	be	AUX
ajis02-1971	242	44	loaded	load	VERB
ajis02-1971	242	45	.	.	PUNCT
ajis02-1971	243	1	when	when	SCONJ
ajis02-1971	243	2	design	design	VERB
ajis02-1971	243	3	their	their	PRON
ajis02-1971	243	4	apps	app	NOUN
ajis02-1971	243	5	the	the	DET
ajis02-1971	243	6	publisher	publisher	NOUN
ajis02-1971	243	7	will	will	AUX
ajis02-1971	243	8	reserve	reserve	VERB
ajis02-1971	243	9	some	some	DET
ajis02-1971	243	10	spaces	space	NOUN
ajis02-1971	243	11	to	to	PART
ajis02-1971	243	12	display	display	VERB
ajis02-1971	243	13	advertisements	advertisement	NOUN
ajis02-1971	243	14	,	,	PUNCT
ajis02-1971	243	15	which	which	PRON
ajis02-1971	243	16	are	be	AUX
ajis02-1971	243	17	called	call	VERB
ajis02-1971	243	18	ad	ad	NOUN
ajis02-1971	243	19	spaces	space	NOUN
ajis02-1971	243	20	.	.	PUNCT
ajis02-1971	244	1	supplying	supply	VERB
ajis02-1971	244	2	ad	ad	NOUN
ajis02-1971	244	3	spaces	space	NOUN
ajis02-1971	244	4	with	with	ADP
ajis02-1971	244	5	different	different	ADJ
ajis02-1971	244	6	characteristics	characteristic	NOUN
ajis02-1971	244	7	are	be	AUX
ajis02-1971	244	8	something	something	PRON
ajis02-1971	244	9	that	that	PRON
ajis02-1971	244	10	the	the	DET
ajis02-1971	244	11	publisher	publisher	NOUN
ajis02-1971	244	12	can	can	AUX
ajis02-1971	244	13	control	control	VERB
ajis02-1971	244	14	by	by	ADP
ajis02-1971	244	15	themselves	themselves	PRON
ajis02-1971	244	16	.	.	PUNCT
ajis02-1971	245	1	an	an	DET
ajis02-1971	245	2	ad	ad	NOUN
ajis02-1971	245	3	is	be	AUX
ajis02-1971	245	4	only	only	ADV
ajis02-1971	245	5	considered	consider	VERB
ajis02-1971	245	6	as	as	ADP
ajis02-1971	245	7	an	an	DET
ajis02-1971	245	8	impression	impression	NOUN
ajis02-1971	245	9	when	when	SCONJ
ajis02-1971	245	10	the	the	DET
ajis02-1971	245	11	design	design	NOUN
ajis02-1971	245	12	characteristics	characteristic	NOUN
ajis02-1971	245	13	,	,	PUNCT
ajis02-1971	245	14	specified	specify	VERB
ajis02-1971	245	15	by	by	ADP
ajis02-1971	245	16	the	the	DET
ajis02-1971	245	17	advertiser	advertiser	NOUN
ajis02-1971	245	18	,	,	PUNCT
ajis02-1971	245	19	meet	meet	VERB
ajis02-1971	245	20	the	the	DET
ajis02-1971	245	21	specifications	specification	NOUN
ajis02-1971	245	22	of	of	ADP
ajis02-1971	245	23	the	the	DET
ajis02-1971	245	24	request	request	NOUN
ajis02-1971	245	25	from	from	ADP
ajis02-1971	245	26	the	the	DET
ajis02-1971	245	27	publisher	publisher	NOUN
ajis02-1971	245	28	and	and	CCONJ
ajis02-1971	245	29	it	it	PRON
ajis02-1971	245	30	is	be	AUX
ajis02-1971	245	31	only	only	ADV
ajis02-1971	245	32	possible	possible	ADJ
ajis02-1971	245	33	that	that	SCONJ
ajis02-1971	245	34	a	a	DET
ajis02-1971	245	35	certain	certain	ADJ
ajis02-1971	245	36	design	design	NOUN
ajis02-1971	245	37	is	be	AUX
ajis02-1971	245	38	shown	show	VERB
ajis02-1971	245	39	to	to	ADP
ajis02-1971	245	40	a	a	DET
ajis02-1971	245	41	user	user	NOUN
ajis02-1971	245	42	if	if	SCONJ
ajis02-1971	245	43	the	the	DET
ajis02-1971	245	44	design	design	NOUN
ajis02-1971	245	45	fits	fit	VERB
ajis02-1971	245	46	the	the	DET
ajis02-1971	245	47	available	available	ADJ
ajis02-1971	245	48	ad	ad	NOUN
ajis02-1971	245	49	space	space	NOUN
ajis02-1971	245	50	(	(	PUNCT
ajis02-1971	245	51	brakenhoff	brakenhoff	NOUN
ajis02-1971	245	52	and	and	CCONJ
ajis02-1971	245	53	spruit	spruit	NOUN
ajis02-1971	245	54	,	,	PUNCT
ajis02-1971	245	55	2017	2017	NUM
ajis02-1971	245	56	)	)	PUNCT
ajis02-1971	245	57	.	.	PUNCT
ajis02-1971	246	1	ad	ad	NOUN
ajis02-1971	246	2	space	space	NOUN
ajis02-1971	246	3	is	be	AUX
ajis02-1971	246	4	a	a	DET
ajis02-1971	246	5	physical	physical	ADJ
ajis02-1971	246	6	object	object	NOUN
ajis02-1971	246	7	,	,	PUNCT
ajis02-1971	246	8	and	and	CCONJ
ajis02-1971	246	9	like	like	ADP
ajis02-1971	246	10	any	any	DET
ajis02-1971	246	11	physical	physical	ADJ
ajis02-1971	246	12	object	object	NOUN
ajis02-1971	246	13	,	,	PUNCT
ajis02-1971	246	14	the	the	DET
ajis02-1971	246	15	ad	ad	NOUN
ajis02-1971	246	16	space	space	NOUN
ajis02-1971	246	17	can	can	AUX
ajis02-1971	246	18	be	be	AUX
ajis02-1971	246	19	measured	measure	VERB
ajis02-1971	246	20	by	by	ADP
ajis02-1971	246	21	both	both	CCONJ
ajis02-1971	246	22	spatial	spatial	ADJ
ajis02-1971	246	23	and	and	CCONJ
ajis02-1971	246	24	temporal	temporal	ADJ
ajis02-1971	246	25	dimensions	dimension	NOUN
ajis02-1971	246	26	.	.	PUNCT
ajis02-1971	247	1	information	information	NOUN
ajis02-1971	247	2	like	like	ADP
ajis02-1971	247	3	height	height	NOUN
ajis02-1971	247	4	,	,	PUNCT
ajis02-1971	247	5	width	width	ADJ
ajis02-1971	247	6	,	,	PUNCT
ajis02-1971	247	7	and	and	CCONJ
ajis02-1971	247	8	duration	duration	NOUN
ajis02-1971	247	9	of	of	ADP
ajis02-1971	247	10	ad	ad	NOUN
ajis02-1971	247	11	spaces	space	NOUN
ajis02-1971	247	12	can	can	AUX
ajis02-1971	247	13	be	be	AUX
ajis02-1971	247	14	sent	send	VERB
ajis02-1971	247	15	for	for	ADP
ajis02-1971	247	16	auctioning	auctioning	NOUN
ajis02-1971	247	17	via	via	ADP
ajis02-1971	247	18	an	an	DET
ajis02-1971	247	19	ad	ad	NOUN
ajis02-1971	247	20	exchange	exchange	NOUN
ajis02-1971	247	21	/	/	SYM
ajis02-1971	247	22	ad	ad	NOUN
ajis02-1971	247	23	network	network	NOUN
ajis02-1971	247	24	(	(	PUNCT
ajis02-1971	247	25	edizel	edizel	NOUN
ajis02-1971	247	26	,	,	PUNCT
ajis02-1971	247	27	mantrach	mantrach	PROPN
ajis02-1971	247	28	&	&	CCONJ
ajis02-1971	247	29	bai	bai	PROPN
ajis02-1971	247	30	2017	2017	NUM
ajis02-1971	247	31	)	)	PUNCT
ajis02-1971	247	32	.	.	PUNCT
ajis02-1971	248	1	the	the	DET
ajis02-1971	248	2	present	present	ADJ
ajis02-1971	248	3	study	study	NOUN
ajis02-1971	248	4	argued	argue	VERB
ajis02-1971	248	5	that	that	SCONJ
ajis02-1971	248	6	by	by	ADP
ajis02-1971	248	7	controlling	control	VERB
ajis02-1971	248	8	the	the	DET
ajis02-1971	248	9	ad	ad	NOUN
ajis02-1971	248	10	space	space	NOUN
ajis02-1971	248	11	supply	supply	NOUN
ajis02-1971	248	12	process	process	NOUN
ajis02-1971	248	13	,	,	PUNCT
ajis02-1971	248	14	the	the	DET
ajis02-1971	248	15	publishers	publisher	NOUN
ajis02-1971	248	16	can	can	AUX
ajis02-1971	248	17	actively	actively	ADV
ajis02-1971	248	18	influence	influence	VERB
ajis02-1971	248	19	and	and	CCONJ
ajis02-1971	248	20	determine	determine	VERB
ajis02-1971	248	21	the	the	DET
ajis02-1971	248	22	effectiveness	effectiveness	NOUN
ajis02-1971	248	23	of	of	ADP
ajis02-1971	248	24	mobile	mobile	ADJ
ajis02-1971	248	25	in	in	ADP
ajis02-1971	248	26	-	-	PUNCT
ajis02-1971	248	27	app	app	NOUN
ajis02-1971	248	28	advertising	advertising	NOUN
ajis02-1971	248	29	.	.	PUNCT
ajis02-1971	249	1	3.1.2	3.1.2	NUM
ajis02-1971	249	2	ad	ad	NOUN
ajis02-1971	249	3	space	space	NOUN
ajis02-1971	249	4	delivery	delivery	NOUN
ajis02-1971	249	5	process	process	NOUN
ajis02-1971	249	6	besides	besides	SCONJ
ajis02-1971	249	7	supplying	supply	VERB
ajis02-1971	249	8	ad	ad	NOUN
ajis02-1971	249	9	spaces	space	NOUN
ajis02-1971	249	10	for	for	ADP
ajis02-1971	249	11	bidding	bidding	NOUN
ajis02-1971	249	12	,	,	PUNCT
ajis02-1971	249	13	the	the	DET
ajis02-1971	249	14	publisher	publisher	NOUN
ajis02-1971	249	15	is	be	AUX
ajis02-1971	249	16	also	also	ADV
ajis02-1971	249	17	the	the	DET
ajis02-1971	249	18	one	one	NUM
ajis02-1971	249	19	who	who	PRON
ajis02-1971	249	20	controls	control	VERB
ajis02-1971	249	21	the	the	DET
ajis02-1971	249	22	delivery	delivery	NOUN
ajis02-1971	249	23	of	of	ADP
ajis02-1971	249	24	ad	ad	NOUN
ajis02-1971	249	25	impressions	impression	NOUN
ajis02-1971	249	26	.	.	PUNCT
ajis02-1971	250	1	brakenhoff	brakenhoff	NOUN
ajis02-1971	250	2	and	and	CCONJ
ajis02-1971	250	3	spruit	spruit	NOUN
ajis02-1971	250	4	(	(	PUNCT
ajis02-1971	250	5	2017	2017	NUM
ajis02-1971	250	6	)	)	PUNCT
ajis02-1971	250	7	illustrated	illustrate	VERB
ajis02-1971	250	8	the	the	DET
ajis02-1971	250	9	publishers	publisher	NOUN
ajis02-1971	250	10	-	-	PUNCT
ajis02-1971	250	11	controlled	control	VERB
ajis02-1971	250	12	delivery	delivery	NOUN
ajis02-1971	250	13	process	process	NOUN
ajis02-1971	250	14	in	in	ADP
ajis02-1971	250	15	a	a	DET
ajis02-1971	250	16	standard	standard	ADJ
ajis02-1971	250	17	ad	ad	NOUN
ajis02-1971	250	18	serving	serve	VERB
ajis02-1971	250	19	process	process	NOUN
ajis02-1971	250	20	as	as	SCONJ
ajis02-1971	250	21	shown	show	VERB
ajis02-1971	250	22	in	in	ADP
ajis02-1971	250	23	appendix	appendix	ADJ
ajis02-1971	250	24	a.	a.	NOUN
ajis02-1971	250	25	referring	refer	VERB
ajis02-1971	250	26	to	to	ADP
ajis02-1971	250	27	that	that	DET
ajis02-1971	250	28	process	process	NOUN
ajis02-1971	250	29	after	after	SCONJ
ajis02-1971	250	30	the	the	DET
ajis02-1971	250	31	ads	ad	NOUN
ajis02-1971	250	32	have	have	AUX
ajis02-1971	250	33	been	be	AUX
ajis02-1971	250	34	selected	select	VERB
ajis02-1971	250	35	by	by	ADP
ajis02-1971	250	36	the	the	DET
ajis02-1971	250	37	advertiser	advertiser	NOUN
ajis02-1971	250	38	and	and	CCONJ
ajis02-1971	250	39	the	the	DET
ajis02-1971	250	40	ad	ad	NOUN
ajis02-1971	250	41	network	network	NOUN
ajis02-1971	250	42	,	,	PUNCT
ajis02-1971	250	43	the	the	DET
ajis02-1971	250	44	publisher	publisher	NOUN
ajis02-1971	250	45	will	will	AUX
ajis02-1971	250	46	have	have	VERB
ajis02-1971	250	47	full	full	ADJ
ajis02-1971	250	48	control	control	NOUN
ajis02-1971	250	49	on	on	ADP
ajis02-1971	250	50	how	how	SCONJ
ajis02-1971	250	51	to	to	PART
ajis02-1971	250	52	deliver	deliver	VERB
ajis02-1971	250	53	them	they	PRON
ajis02-1971	250	54	to	to	ADP
ajis02-1971	250	55	the	the	DET
ajis02-1971	250	56	user	user	NOUN
ajis02-1971	250	57	.	.	PUNCT
ajis02-1971	251	1	the	the	DET
ajis02-1971	251	2	publishers	publisher	NOUN
ajis02-1971	251	3	can	can	AUX
ajis02-1971	251	4	control	control	VERB
ajis02-1971	251	5	how	how	SCONJ
ajis02-1971	251	6	to	to	PART
ajis02-1971	251	7	position	position	VERB
ajis02-1971	251	8	the	the	DET
ajis02-1971	251	9	ads	ad	NOUN
ajis02-1971	251	10	on	on	ADP
ajis02-1971	251	11	their	their	PRON
ajis02-1971	251	12	applications	application	NOUN
ajis02-1971	251	13	and	and	CCONJ
ajis02-1971	251	14	how	how	SCONJ
ajis02-1971	251	15	to	to	PART
ajis02-1971	251	16	schedule	schedule	VERB
ajis02-1971	251	17	them	they	PRON
ajis02-1971	251	18	.	.	PUNCT
ajis02-1971	252	1	interactive	interactive	ADJ
ajis02-1971	252	2	advertising	advertising	NOUN
ajis02-1971	252	3	bureau	bureau	NOUN
ajis02-1971	252	4	recommends	recommend	VERB
ajis02-1971	252	5	ad	ad	NOUN
ajis02-1971	252	6	positions	position	NOUN
ajis02-1971	252	7	to	to	PART
ajis02-1971	252	8	be	be	AUX
ajis02-1971	252	9	top	top	ADJ
ajis02-1971	252	10	or	or	CCONJ
ajis02-1971	252	11	bottom	bottom	NOUN
ajis02-1971	252	12	of	of	ADP
ajis02-1971	252	13	the	the	DET
ajis02-1971	252	14	screen	screen	NOUN
ajis02-1971	252	15	and	and	CCONJ
ajis02-1971	252	16	sometimes	sometimes	ADV
ajis02-1971	252	17	in	in	ADP
ajis02-1971	252	18	the	the	DET
ajis02-1971	252	19	middle	middle	NOUN
ajis02-1971	252	20	of	of	ADP
ajis02-1971	252	21	page	page	NOUN
ajis02-1971	252	22	sections	section	NOUN
ajis02-1971	252	23	.	.	PUNCT
ajis02-1971	253	1	they	they	PRON
ajis02-1971	253	2	also	also	ADV
ajis02-1971	253	3	recommend	recommend	VERB
ajis02-1971	253	4	ad	ad	NOUN
ajis02-1971	253	5	scheduling	scheduling	NOUN
ajis02-1971	253	6	to	to	PART
ajis02-1971	253	7	be	be	AUX
ajis02-1971	253	8	before	before	ADV
ajis02-1971	253	9	,	,	PUNCT
ajis02-1971	253	10	in	in	ADP
ajis02-1971	253	11	between	between	ADP
ajis02-1971	253	12	or	or	CCONJ
ajis02-1971	253	13	after	after	ADP
ajis02-1971	253	14	the	the	DET
ajis02-1971	253	15	primary	primary	ADJ
ajis02-1971	253	16	content	content	NOUN
ajis02-1971	253	17	experience	experience	NOUN
ajis02-1971	253	18	(	(	PUNCT
ajis02-1971	253	19	'	'	PUNCT
ajis02-1971	253	20	iab	iab	PROPN
ajis02-1971	253	21	new	new	ADJ
ajis02-1971	253	22	standard	standard	ADJ
ajis02-1971	253	23	ad	ad	NOUN
ajis02-1971	253	24	unit	unit	NOUN
ajis02-1971	253	25	portfolio	portfolio	NOUN
ajis02-1971	253	26	’	'	PUNCT
ajis02-1971	253	27	2017	2017	NUM
ajis02-1971	253	28	;	;	PUNCT
ajis02-1971	253	29	rastogi	rastogi	ADV
ajis02-1971	253	30	et	et	PROPN
ajis02-1971	253	31	al	al	PROPN
ajis02-1971	253	32	.	.	PROPN
ajis02-1971	253	33	2016	2016	NUM
ajis02-1971	253	34	)	)	PUNCT
ajis02-1971	253	35	.	.	PUNCT
ajis02-1971	254	1	the	the	DET
ajis02-1971	254	2	present	present	ADJ
ajis02-1971	254	3	study	study	NOUN
ajis02-1971	254	4	argued	argue	VERB
ajis02-1971	254	5	that	that	SCONJ
ajis02-1971	254	6	by	by	ADP
ajis02-1971	254	7	controlling	control	VERB
ajis02-1971	254	8	the	the	DET
ajis02-1971	254	9	ad	ad	NOUN
ajis02-1971	254	10	space	space	NOUN
ajis02-1971	254	11	supply	supply	NOUN
ajis02-1971	254	12	process	process	NOUN
ajis02-1971	254	13	,	,	PUNCT
ajis02-1971	254	14	the	the	DET
ajis02-1971	254	15	publishers	publisher	NOUN
ajis02-1971	254	16	can	can	AUX
ajis02-1971	254	17	actively	actively	ADV
ajis02-1971	254	18	influence	influence	VERB
ajis02-1971	254	19	and	and	CCONJ
ajis02-1971	254	20	determine	determine	VERB
ajis02-1971	254	21	the	the	DET
ajis02-1971	254	22	effectiveness	effectiveness	NOUN
ajis02-1971	254	23	of	of	ADP
ajis02-1971	254	24	mobile	mobile	ADJ
ajis02-1971	254	25	in	in	ADP
ajis02-1971	254	26	-	-	PUNCT
ajis02-1971	254	27	app	app	NOUN
ajis02-1971	254	28	advertising	advertising	NOUN
ajis02-1971	254	29	.	.	PUNCT
ajis02-1971	255	1	3.2	3.2	NUM
ajis02-1971	255	2	mobile	mobile	NOUN
ajis02-1971	255	3	in	in	ADP
ajis02-1971	255	4	-	-	PUNCT
ajis02-1971	255	5	app	app	NOUN
ajis02-1971	255	6	advertising	advertising	NOUN
ajis02-1971	255	7	participants	participant	NOUN
ajis02-1971	255	8	in	in	ADP
ajis02-1971	255	9	mobile	mobile	ADJ
ajis02-1971	255	10	in	in	ADP
ajis02-1971	255	11	-	-	PUNCT
ajis02-1971	255	12	app	app	NOUN
ajis02-1971	255	13	adverting	adverting	NOUN
ajis02-1971	255	14	,	,	PUNCT
ajis02-1971	255	15	there	there	PRON
ajis02-1971	255	16	are	be	VERB
ajis02-1971	255	17	four	four	NUM
ajis02-1971	255	18	main	main	ADJ
ajis02-1971	255	19	participants	participant	NOUN
ajis02-1971	255	20	involved	involve	VERB
ajis02-1971	255	21	including	include	VERB
ajis02-1971	255	22	advertisers	advertiser	NOUN
ajis02-1971	255	23	,	,	PUNCT
ajis02-1971	255	24	ad	ad	NOUN
ajis02-1971	255	25	networks	network	NOUN
ajis02-1971	255	26	/	/	SYM
ajis02-1971	255	27	ad	ad	NOUN
ajis02-1971	255	28	exchanges	exchange	NOUN
ajis02-1971	255	29	,	,	PUNCT
ajis02-1971	255	30	publishers	publisher	NOUN
ajis02-1971	255	31	and	and	CCONJ
ajis02-1971	255	32	users	user	NOUN
ajis02-1971	255	33	(	(	PUNCT
ajis02-1971	255	34	barwise	barwise	NOUN
ajis02-1971	255	35	&	&	CCONJ
ajis02-1971	255	36	strong	strong	ADJ
ajis02-1971	255	37	2002	2002	NUM
ajis02-1971	255	38	)	)	PUNCT
ajis02-1971	255	39	.	.	PUNCT
ajis02-1971	256	1	advertisers	advertiser	NOUN
ajis02-1971	256	2	are	be	AUX
ajis02-1971	256	3	those	those	PRON
ajis02-1971	256	4	who	who	PRON
ajis02-1971	256	5	design	design	VERB
ajis02-1971	256	6	the	the	DET
ajis02-1971	256	7	advertisements	advertisement	NOUN
ajis02-1971	256	8	and	and	CCONJ
ajis02-1971	256	9	initiated	initiate	VERB
ajis02-1971	256	10	the	the	DET
ajis02-1971	256	11	advertising	advertising	NOUN
ajis02-1971	256	12	campaigns	campaign	NOUN
ajis02-1971	256	13	.	.	PUNCT
ajis02-1971	257	1	next	next	ADV
ajis02-1971	257	2	,	,	PUNCT
ajis02-1971	257	3	they	they	PRON
ajis02-1971	257	4	will	will	AUX
ajis02-1971	257	5	australasian	australasian	ADJ
ajis02-1971	257	6	journal	journal	NOUN
ajis02-1971	257	7	of	of	ADP
ajis02-1971	257	8	information	information	PROPN
ajis02-1971	257	9	systems	systems	PROPN
ajis02-1971	257	10	truong	truong	PROPN
ajis02-1971	257	11	,	,	PUNCT
ajis02-1971	257	12	nkhoma	nkhoma	PROPN
ajis02-1971	257	13	&	&	CCONJ
ajis02-1971	257	14	pansuwong	pansuwong	ADJ
ajis02-1971	257	15	2019	2019	NUM
ajis02-1971	257	16	,	,	PUNCT
ajis02-1971	257	17	vol	vol	NOUN
ajis02-1971	257	18	23	23	NUM
ajis02-1971	257	19	,	,	PUNCT
ajis02-1971	257	20	research	research	NOUN
ajis02-1971	257	21	article	article	NOUN
ajis02-1971	257	22	integrated	integrate	VERB
ajis02-1971	257	23	effectiveness	effectiveness	NOUN
ajis02-1971	257	24	framework	framework	NOUN
ajis02-1971	257	25	for	for	ADP
ajis02-1971	257	26	in	in	ADP
ajis02-1971	257	27	-	-	PUNCT
ajis02-1971	257	28	app	app	NOUN
ajis02-1971	257	29	advertising	advertising	NOUN
ajis02-1971	257	30	12	12	NUM
ajis02-1971	257	31	use	use	NOUN
ajis02-1971	257	32	ad	ad	NOUN
ajis02-1971	257	33	networks	network	NOUN
ajis02-1971	257	34	/	/	SYM
ajis02-1971	257	35	ad	ad	NOUN
ajis02-1971	257	36	exchanges	exchange	NOUN
ajis02-1971	257	37	to	to	PART
ajis02-1971	257	38	bid	bid	VERB
ajis02-1971	257	39	and	and	CCONJ
ajis02-1971	257	40	distribute	distribute	VERB
ajis02-1971	257	41	the	the	DET
ajis02-1971	257	42	advertisements	advertisement	NOUN
ajis02-1971	257	43	with	with	ADP
ajis02-1971	257	44	the	the	DET
ajis02-1971	257	45	publishers	publisher	NOUN
ajis02-1971	257	46	.	.	PUNCT
ajis02-1971	258	1	the	the	DET
ajis02-1971	258	2	publishers	publisher	NOUN
ajis02-1971	258	3	will	will	AUX
ajis02-1971	258	4	then	then	ADV
ajis02-1971	258	5	place	place	VERB
ajis02-1971	258	6	those	those	DET
ajis02-1971	258	7	advertisements	advertisement	NOUN
ajis02-1971	258	8	on	on	ADP
ajis02-1971	258	9	their	their	PRON
ajis02-1971	258	10	apps	app	NOUN
ajis02-1971	258	11	for	for	ADP
ajis02-1971	258	12	impressing	impress	VERB
ajis02-1971	258	13	.	.	PUNCT
ajis02-1971	259	1	in	in	ADP
ajis02-1971	259	2	the	the	DET
ajis02-1971	259	3	end	end	NOUN
ajis02-1971	259	4	,	,	PUNCT
ajis02-1971	259	5	the	the	DET
ajis02-1971	259	6	users	user	NOUN
ajis02-1971	259	7	are	be	AUX
ajis02-1971	259	8	the	the	DET
ajis02-1971	259	9	consumers	consumer	NOUN
ajis02-1971	259	10	of	of	ADP
ajis02-1971	259	11	the	the	DET
ajis02-1971	259	12	advertisers	advertiser	NOUN
ajis02-1971	259	13	’	’	PART
ajis02-1971	259	14	brands	brand	NOUN
ajis02-1971	259	15	or	or	CCONJ
ajis02-1971	259	16	products	product	NOUN
ajis02-1971	259	17	(	(	PUNCT
ajis02-1971	259	18	lin	lin	PROPN
ajis02-1971	259	19	,	,	PUNCT
ajis02-1971	259	20	ttc	ttc	PROPN
ajis02-1971	259	21	et	et	PROPN
ajis02-1971	259	22	al	al	PROPN
ajis02-1971	259	23	.	.	PROPN
ajis02-1971	259	24	2015	2015	NUM
ajis02-1971	259	25	)	)	PUNCT
ajis02-1971	259	26	.	.	PUNCT
ajis02-1971	260	1	these	these	DET
ajis02-1971	260	2	four	four	NUM
ajis02-1971	260	3	players	player	NOUN
ajis02-1971	260	4	have	have	VERB
ajis02-1971	260	5	different	different	ADJ
ajis02-1971	260	6	goals	goal	NOUN
ajis02-1971	260	7	in	in	ADP
ajis02-1971	260	8	mind	mind	NOUN
ajis02-1971	260	9	when	when	SCONJ
ajis02-1971	260	10	involving	involve	VERB
ajis02-1971	260	11	advertising	advertising	NOUN
ajis02-1971	260	12	.	.	PUNCT
ajis02-1971	261	1	firstly	firstly	ADV
ajis02-1971	261	2	,	,	PUNCT
ajis02-1971	261	3	the	the	DET
ajis02-1971	261	4	users	user	NOUN
ajis02-1971	261	5	want	want	VERB
ajis02-1971	261	6	to	to	PART
ajis02-1971	261	7	receive	receive	VERB
ajis02-1971	261	8	advertisements	advertisement	NOUN
ajis02-1971	261	9	with	with	ADP
ajis02-1971	261	10	their	their	PRON
ajis02-1971	261	11	permissions	permission	NOUN
ajis02-1971	261	12	,	,	PUNCT
ajis02-1971	261	13	personalized	personalized	ADJ
ajis02-1971	261	14	and	and	CCONJ
ajis02-1971	261	15	relevant	relevant	ADJ
ajis02-1971	261	16	(	(	PUNCT
ajis02-1971	261	17	barwise	barwise	NOUN
ajis02-1971	261	18	&	&	CCONJ
ajis02-1971	261	19	strong	strong	ADJ
ajis02-1971	261	20	2002	2002	NUM
ajis02-1971	261	21	)	)	PUNCT
ajis02-1971	261	22	.	.	PUNCT
ajis02-1971	262	1	in	in	ADP
ajis02-1971	262	2	a	a	DET
ajis02-1971	262	3	study	study	NOUN
ajis02-1971	262	4	conducted	conduct	VERB
ajis02-1971	262	5	by	by	ADP
ajis02-1971	262	6	cho	cho	PROPN
ajis02-1971	262	7	(	(	PUNCT
ajis02-1971	262	8	2003	2003	NUM
ajis02-1971	262	9	)	)	PUNCT
ajis02-1971	262	10	,	,	PUNCT
ajis02-1971	262	11	it	it	PRON
ajis02-1971	262	12	was	be	AUX
ajis02-1971	262	13	found	find	VERB
ajis02-1971	262	14	that	that	SCONJ
ajis02-1971	262	15	users	user	NOUN
ajis02-1971	262	16	who	who	PRON
ajis02-1971	262	17	were	be	AUX
ajis02-1971	262	18	interested	interested	ADJ
ajis02-1971	262	19	in	in	ADP
ajis02-1971	262	20	the	the	DET
ajis02-1971	262	21	site	site	NOUN
ajis02-1971	262	22	and	and	CCONJ
ajis02-1971	262	23	shown	show	VERB
ajis02-1971	262	24	advertisements	advertisement	NOUN
ajis02-1971	262	25	for	for	ADP
ajis02-1971	262	26	products	product	NOUN
ajis02-1971	262	27	and	and	CCONJ
ajis02-1971	262	28	services	service	NOUN
ajis02-1971	262	29	related	relate	VERB
ajis02-1971	262	30	to	to	ADP
ajis02-1971	262	31	those	those	PRON
ajis02-1971	262	32	on	on	ADP
ajis02-1971	262	33	the	the	DET
ajis02-1971	262	34	site	site	NOUN
ajis02-1971	262	35	achieved	achieve	VERB
ajis02-1971	262	36	a	a	DET
ajis02-1971	262	37	higher	high	ADJ
ajis02-1971	262	38	click	click	VERB
ajis02-1971	262	39	-	-	PUNCT
ajis02-1971	262	40	through	through	ADP
ajis02-1971	262	41	rate	rate	NOUN
ajis02-1971	262	42	and	and	CCONJ
ajis02-1971	262	43	that	that	SCONJ
ajis02-1971	262	44	those	those	PRON
ajis02-1971	262	45	more	more	ADV
ajis02-1971	262	46	involved	involved	ADJ
ajis02-1971	262	47	in	in	ADP
ajis02-1971	262	48	a	a	DET
ajis02-1971	262	49	product	product	NOUN
ajis02-1971	262	50	were	be	AUX
ajis02-1971	262	51	more	more	ADV
ajis02-1971	262	52	likely	likely	ADJ
ajis02-1971	262	53	to	to	PART
ajis02-1971	262	54	click	click	VERB
ajis02-1971	262	55	through	through	ADP
ajis02-1971	262	56	.	.	PUNCT
ajis02-1971	263	1	jansen	jansen	PROPN
ajis02-1971	263	2	and	and	CCONJ
ajis02-1971	263	3	spink	spink	PROPN
ajis02-1971	263	4	(	(	PUNCT
ajis02-1971	263	5	2007	2007	NUM
ajis02-1971	263	6	)	)	PUNCT
ajis02-1971	263	7	reported	report	VERB
ajis02-1971	263	8	from	from	ADP
ajis02-1971	263	9	their	their	PRON
ajis02-1971	263	10	experiments	experiment	NOUN
ajis02-1971	263	11	that	that	SCONJ
ajis02-1971	263	12	people	people	NOUN
ajis02-1971	263	13	will	will	AUX
ajis02-1971	263	14	retain	retain	VERB
ajis02-1971	263	15	their	their	PRON
ajis02-1971	263	16	behaviour	behaviour	NOUN
ajis02-1971	263	17	of	of	ADP
ajis02-1971	263	18	clicking	click	VERB
ajis02-1971	263	19	on	on	ADP
ajis02-1971	263	20	organic	organic	ADJ
ajis02-1971	263	21	or	or	CCONJ
ajis02-1971	263	22	sponsored	sponsor	VERB
ajis02-1971	263	23	links	link	NOUN
ajis02-1971	263	24	even	even	ADV
ajis02-1971	263	25	when	when	SCONJ
ajis02-1971	263	26	these	these	DET
ajis02-1971	263	27	two	two	NUM
ajis02-1971	263	28	types	type	NOUN
ajis02-1971	263	29	of	of	ADP
ajis02-1971	263	30	result	result	NOUN
ajis02-1971	263	31	are	be	AUX
ajis02-1971	263	32	mixed	mixed	ADJ
ajis02-1971	263	33	.	.	PUNCT
ajis02-1971	264	1	this	this	PRON
ajis02-1971	264	2	leads	lead	VERB
ajis02-1971	264	3	to	to	ADP
ajis02-1971	264	4	a	a	DET
ajis02-1971	264	5	belief	belief	NOUN
ajis02-1971	264	6	that	that	SCONJ
ajis02-1971	264	7	from	from	ADP
ajis02-1971	264	8	the	the	DET
ajis02-1971	264	9	user	user	NOUN
ajis02-1971	264	10	’s	’s	PART
ajis02-1971	264	11	perspective	perspective	NOUN
ajis02-1971	264	12	,	,	PUNCT
ajis02-1971	264	13	the	the	DET
ajis02-1971	264	14	only	only	ADJ
ajis02-1971	264	15	thing	thing	NOUN
ajis02-1971	264	16	that	that	PRON
ajis02-1971	264	17	matters	matter	VERB
ajis02-1971	264	18	is	be	AUX
ajis02-1971	264	19	the	the	DET
ajis02-1971	264	20	relevance	relevance	NOUN
ajis02-1971	264	21	of	of	ADP
ajis02-1971	264	22	ads	ad	NOUN
ajis02-1971	264	23	.	.	PUNCT
ajis02-1971	265	1	actually	actually	ADV
ajis02-1971	265	2	,	,	PUNCT
ajis02-1971	265	3	kumar	kumar	PROPN
ajis02-1971	265	4	,	,	PUNCT
ajis02-1971	265	5	v	v	NOUN
ajis02-1971	265	6	and	and	CCONJ
ajis02-1971	265	7	gupta	gupta	PROPN
ajis02-1971	265	8	(	(	PUNCT
ajis02-1971	265	9	2016	2016	NUM
ajis02-1971	265	10	)	)	PUNCT
ajis02-1971	265	11	claimed	claim	VERB
ajis02-1971	265	12	that	that	SCONJ
ajis02-1971	265	13	customers	customer	NOUN
ajis02-1971	265	14	’	’	PART
ajis02-1971	265	15	expectations	expectation	NOUN
ajis02-1971	265	16	for	for	ADP
ajis02-1971	265	17	the	the	DET
ajis02-1971	265	18	relevant	relevant	ADJ
ajis02-1971	265	19	messaging	messaging	NOUN
ajis02-1971	265	20	are	be	AUX
ajis02-1971	265	21	evolving	evolve	VERB
ajis02-1971	265	22	;	;	PUNCT
ajis02-1971	265	23	they	they	PRON
ajis02-1971	265	24	seek	seek	VERB
ajis02-1971	265	25	customized	customized	ADJ
ajis02-1971	265	26	communication	communication	NOUN
ajis02-1971	265	27	designed	design	VERB
ajis02-1971	265	28	to	to	PART
ajis02-1971	265	29	fulfil	fulfil	VERB
ajis02-1971	265	30	their	their	PRON
ajis02-1971	265	31	specific	specific	ADJ
ajis02-1971	265	32	needs	need	NOUN
ajis02-1971	265	33	.	.	PUNCT
ajis02-1971	266	1	as	as	ADV
ajis02-1971	266	2	long	long	ADV
ajis02-1971	266	3	as	as	SCONJ
ajis02-1971	266	4	the	the	DET
ajis02-1971	266	5	advertising	advertising	NOUN
ajis02-1971	266	6	message	message	NOUN
ajis02-1971	266	7	is	be	AUX
ajis02-1971	266	8	relevant	relevant	ADJ
ajis02-1971	266	9	to	to	ADP
ajis02-1971	266	10	either	either	CCONJ
ajis02-1971	266	11	the	the	DET
ajis02-1971	266	12	content	content	NOUN
ajis02-1971	266	13	that	that	PRON
ajis02-1971	266	14	is	be	AUX
ajis02-1971	266	15	being	be	AUX
ajis02-1971	266	16	viewed	view	VERB
ajis02-1971	266	17	by	by	ADP
ajis02-1971	266	18	the	the	DET
ajis02-1971	266	19	consumer	consumer	NOUN
ajis02-1971	266	20	or	or	CCONJ
ajis02-1971	266	21	his	his	PRON
ajis02-1971	266	22	or	or	CCONJ
ajis02-1971	266	23	her	her	PRON
ajis02-1971	266	24	consumption	consumption	NOUN
ajis02-1971	266	25	goals	goal	NOUN
ajis02-1971	266	26	,	,	PUNCT
ajis02-1971	266	27	the	the	DET
ajis02-1971	266	28	effectiveness	effectiveness	NOUN
ajis02-1971	266	29	of	of	ADP
ajis02-1971	266	30	an	an	DET
ajis02-1971	266	31	advertisement	advertisement	NOUN
ajis02-1971	266	32	is	be	AUX
ajis02-1971	266	33	not	not	PART
ajis02-1971	266	34	adversely	adversely	ADV
ajis02-1971	266	35	impacted	impact	VERB
ajis02-1971	266	36	by	by	ADP
ajis02-1971	266	37	multimedia	multimedia	NOUN
ajis02-1971	266	38	usage	usage	NOUN
ajis02-1971	266	39	(	(	PUNCT
ajis02-1971	266	40	angell	angell	PROPN
ajis02-1971	266	41	et	et	PROPN
ajis02-1971	266	42	al	al	PROPN
ajis02-1971	266	43	.	.	PROPN
ajis02-1971	266	44	2016	2016	NUM
ajis02-1971	266	45	)	)	PUNCT
ajis02-1971	266	46	.	.	PUNCT
ajis02-1971	267	1	argued	argue	VERB
ajis02-1971	267	2	that	that	SCONJ
ajis02-1971	267	3	users	user	NOUN
ajis02-1971	267	4	also	also	ADV
ajis02-1971	267	5	clicked	click	VERB
ajis02-1971	267	6	on	on	ADP
ajis02-1971	267	7	ads	ad	NOUN
ajis02-1971	267	8	that	that	PRON
ajis02-1971	267	9	they	they	PRON
ajis02-1971	267	10	found	find	VERB
ajis02-1971	267	11	trusted	trust	VERB
ajis02-1971	267	12	,	,	PUNCT
ajis02-1971	267	13	personalized	personalized	ADJ
ajis02-1971	267	14	and	and	CCONJ
ajis02-1971	267	15	relevant	relevant	ADJ
ajis02-1971	267	16	.	.	PUNCT
ajis02-1971	268	1	secondly	secondly	ADV
ajis02-1971	268	2	,	,	PUNCT
ajis02-1971	268	3	the	the	DET
ajis02-1971	268	4	advertisers	advertiser	NOUN
ajis02-1971	268	5	when	when	SCONJ
ajis02-1971	268	6	running	run	VERB
ajis02-1971	268	7	a	a	DET
ajis02-1971	268	8	campaign	campaign	NOUN
ajis02-1971	268	9	aimed	aim	VERB
ajis02-1971	268	10	to	to	PART
ajis02-1971	268	11	achieve	achieve	VERB
ajis02-1971	268	12	two	two	NUM
ajis02-1971	268	13	main	main	ADJ
ajis02-1971	268	14	goals	goal	NOUN
ajis02-1971	268	15	of	of	ADP
ajis02-1971	268	16	branding	branding	NOUN
ajis02-1971	268	17	and	and	CCONJ
ajis02-1971	268	18	direct	direct	ADJ
ajis02-1971	268	19	response	response	NOUN
ajis02-1971	268	20	(	(	PUNCT
ajis02-1971	268	21	barwise	barwise	NOUN
ajis02-1971	268	22	&	&	CCONJ
ajis02-1971	268	23	strong	strong	ADJ
ajis02-1971	268	24	2002	2002	NUM
ajis02-1971	268	25	;	;	PUNCT
ajis02-1971	268	26	kumar	kumar	PROPN
ajis02-1971	268	27	,	,	PUNCT
ajis02-1971	268	28	sa	sa	PROPN
ajis02-1971	268	29	2016	2016	NUM
ajis02-1971	268	30	;	;	PUNCT
ajis02-1971	268	31	park	park	NOUN
ajis02-1971	268	32	,	,	PUNCT
ajis02-1971	268	33	shenoy	shenoy	NOUN
ajis02-1971	268	34	&	&	CCONJ
ajis02-1971	268	35	salvendy	salvendy	ADJ
ajis02-1971	268	36	2008	2008	NUM
ajis02-1971	268	37	;	;	PUNCT
ajis02-1971	268	38	zhu	zhu	PROPN
ajis02-1971	268	39	&	&	CCONJ
ajis02-1971	268	40	wilbur	wilbur	PROPN
ajis02-1971	268	41	2011	2011	NUM
ajis02-1971	268	42	):	):	PUNCT
ajis02-1971	268	43	•	•	NOUN
ajis02-1971	268	44	branding	branding	NOUN
ajis02-1971	268	45	:	:	PUNCT
ajis02-1971	268	46	brand	brand	NOUN
ajis02-1971	268	47	awareness	awareness	NOUN
ajis02-1971	268	48	,	,	PUNCT
ajis02-1971	268	49	attitude	attitude	NOUN
ajis02-1971	268	50	,	,	PUNCT
ajis02-1971	268	51	purchase	purchase	NOUN
ajis02-1971	268	52	intention	intention	NOUN
ajis02-1971	268	53	•	•	ADP
ajis02-1971	268	54	direct	direct	ADJ
ajis02-1971	268	55	response	response	NOUN
ajis02-1971	268	56	:	:	PUNCT
ajis02-1971	268	57	engagement	engagement	NOUN
ajis02-1971	268	58	,	,	PUNCT
ajis02-1971	268	59	conversion	conversion	NOUN
ajis02-1971	268	60	,	,	PUNCT
ajis02-1971	268	61	advocacy	advocacy	NOUN
ajis02-1971	268	62	on	on	ADP
ajis02-1971	268	63	the	the	DET
ajis02-1971	268	64	other	other	ADJ
ajis02-1971	268	65	hand	hand	NOUN
ajis02-1971	268	66	,	,	PUNCT
ajis02-1971	268	67	ad	ad	NOUN
ajis02-1971	268	68	networks	network	NOUN
ajis02-1971	268	69	/	/	SYM
ajis02-1971	268	70	exchanges	exchange	NOUN
ajis02-1971	268	71	naturally	naturally	ADV
ajis02-1971	268	72	try	try	VERB
ajis02-1971	268	73	to	to	PART
ajis02-1971	268	74	find	find	VERB
ajis02-1971	268	75	the	the	DET
ajis02-1971	268	76	best	good	ADJ
ajis02-1971	268	77	match	match	NOUN
ajis02-1971	268	78	for	for	ADP
ajis02-1971	268	79	their	their	PRON
ajis02-1971	268	80	ad	ad	NOUN
ajis02-1971	268	81	inventories	inventory	NOUN
ajis02-1971	268	82	.	.	PUNCT
ajis02-1971	269	1	the	the	DET
ajis02-1971	269	2	best	good	ADJ
ajis02-1971	269	3	match	match	NOUN
ajis02-1971	269	4	,	,	PUNCT
ajis02-1971	269	5	overall	overall	ADV
ajis02-1971	269	6	,	,	PUNCT
ajis02-1971	269	7	is	be	AUX
ajis02-1971	269	8	not	not	PART
ajis02-1971	269	9	limited	limit	VERB
ajis02-1971	269	10	to	to	ADP
ajis02-1971	269	11	the	the	DET
ajis02-1971	269	12	‘	'	PUNCT
ajis02-1971	269	13	relevance	relevance	NOUN
ajis02-1971	269	14	’	'	PUNCT
ajis02-1971	269	15	from	from	ADP
ajis02-1971	269	16	the	the	DET
ajis02-1971	269	17	traditional	traditional	ADJ
ajis02-1971	269	18	informational	informational	ADJ
ajis02-1971	269	19	retrieval	retrieval	NOUN
ajis02-1971	269	20	research	research	NOUN
ajis02-1971	269	21	sense	sense	NOUN
ajis02-1971	269	22	,	,	PUNCT
ajis02-1971	269	23	but	but	CCONJ
ajis02-1971	269	24	also	also	ADV
ajis02-1971	269	25	includes	include	VERB
ajis02-1971	269	26	the	the	DET
ajis02-1971	269	27	best	good	ADJ
ajis02-1971	269	28	revenue	revenue	NOUN
ajis02-1971	269	29	from	from	ADP
ajis02-1971	269	30	the	the	DET
ajis02-1971	269	31	economic	economic	ADJ
ajis02-1971	269	32	perspective	perspective	NOUN
ajis02-1971	269	33	(	(	PUNCT
ajis02-1971	269	34	yuan	yuan	NOUN
ajis02-1971	269	35	et	et	PROPN
ajis02-1971	269	36	al	al	PROPN
ajis02-1971	269	37	.	.	PROPN
ajis02-1971	269	38	2012	2012	NUM
ajis02-1971	269	39	)	)	PUNCT
ajis02-1971	269	40	.	.	PUNCT
ajis02-1971	270	1	it	it	PRON
ajis02-1971	270	2	is	be	AUX
ajis02-1971	270	3	to	to	PART
ajis02-1971	270	4	maximize	maximize	VERB
ajis02-1971	270	5	the	the	DET
ajis02-1971	270	6	revenue	revenue	NOUN
ajis02-1971	270	7	based	base	VERB
ajis02-1971	270	8	on	on	ADP
ajis02-1971	270	9	the	the	DET
ajis02-1971	270	10	probability	probability	NOUN
ajis02-1971	270	11	that	that	SCONJ
ajis02-1971	270	12	an	an	DET
ajis02-1971	270	13	ad	ad	NOUN
ajis02-1971	270	14	will	will	AUX
ajis02-1971	270	15	be	be	AUX
ajis02-1971	270	16	clicked	click	VERB
ajis02-1971	270	17	as	as	ADV
ajis02-1971	270	18	well	well	ADV
ajis02-1971	270	19	as	as	ADP
ajis02-1971	270	20	the	the	DET
ajis02-1971	270	21	relevance	relevance	NOUN
ajis02-1971	270	22	of	of	ADP
ajis02-1971	270	23	the	the	DET
ajis02-1971	270	24	ads	ad	NOUN
ajis02-1971	270	25	to	to	ADP
ajis02-1971	270	26	the	the	DET
ajis02-1971	270	27	users	user	NOUN
ajis02-1971	270	28	(	(	PUNCT
ajis02-1971	270	29	richardson	richardson	PROPN
ajis02-1971	270	30	,	,	PUNCT
ajis02-1971	270	31	dominowska	dominowska	PROPN
ajis02-1971	270	32	&	&	CCONJ
ajis02-1971	270	33	ragno	ragno	NOUN
ajis02-1971	270	34	2007	2007	NUM
ajis02-1971	270	35	)	)	PUNCT
ajis02-1971	270	36	.	.	PUNCT
ajis02-1971	271	1	as	as	ADP
ajis02-1971	271	2	an	an	DET
ajis02-1971	271	3	ad	ad	NOUN
ajis02-1971	271	4	exchange	exchange	NOUN
ajis02-1971	271	5	,	,	PUNCT
ajis02-1971	271	6	revenue	revenue	NOUN
ajis02-1971	271	7	optimization	optimization	NOUN
ajis02-1971	271	8	is	be	AUX
ajis02-1971	271	9	among	among	ADP
ajis02-1971	271	10	the	the	DET
ajis02-1971	271	11	most	most	ADV
ajis02-1971	271	12	important	important	ADJ
ajis02-1971	271	13	tasks	task	NOUN
ajis02-1971	271	14	in	in	ADP
ajis02-1971	271	15	order	order	NOUN
ajis02-1971	271	16	to	to	PART
ajis02-1971	271	17	run	run	VERB
ajis02-1971	271	18	a	a	DET
ajis02-1971	271	19	business	business	NOUN
ajis02-1971	271	20	.	.	PUNCT
ajis02-1971	272	1	this	this	PRON
ajis02-1971	272	2	is	be	AUX
ajis02-1971	272	3	especially	especially	ADV
ajis02-1971	272	4	true	true	ADJ
ajis02-1971	272	5	for	for	ADP
ajis02-1971	272	6	search	search	NOUN
ajis02-1971	272	7	engine	engine	NOUN
ajis02-1971	272	8	companies	company	NOUN
ajis02-1971	272	9	,	,	PUNCT
ajis02-1971	272	10	for	for	ADP
ajis02-1971	272	11	example	example	NOUN
ajis02-1971	272	12	,	,	PUNCT
ajis02-1971	272	13	google	google	PROPN
ajis02-1971	272	14	made	make	VERB
ajis02-1971	272	15	96	96	NUM
ajis02-1971	272	16	%	%	NOUN
ajis02-1971	272	17	of	of	ADP
ajis02-1971	272	18	its	its	PRON
ajis02-1971	272	19	revenue	revenue	NOUN
ajis02-1971	272	20	from	from	ADP
ajis02-1971	272	21	its	its	PRON
ajis02-1971	272	22	advertising	advertising	NOUN
ajis02-1971	272	23	business	business	NOUN
ajis02-1971	272	24	(	(	PUNCT
ajis02-1971	272	25	alphabet	alphabet	NOUN
ajis02-1971	272	26	2018	2018	NUM
ajis02-1971	272	27	)	)	PUNCT
ajis02-1971	272	28	.	.	PUNCT
ajis02-1971	273	1	lastly	lastly	ADV
ajis02-1971	273	2	,	,	PUNCT
ajis02-1971	273	3	when	when	SCONJ
ajis02-1971	273	4	the	the	DET
ajis02-1971	273	5	publishers	publisher	NOUN
ajis02-1971	273	6	involved	involve	VERB
ajis02-1971	273	7	with	with	ADP
ajis02-1971	273	8	advertising	advertising	NOUN
ajis02-1971	273	9	,	,	PUNCT
ajis02-1971	273	10	they	they	PRON
ajis02-1971	273	11	are	be	AUX
ajis02-1971	273	12	more	more	ADV
ajis02-1971	273	13	concerned	concerned	ADJ
ajis02-1971	273	14	with	with	ADP
ajis02-1971	273	15	the	the	DET
ajis02-1971	273	16	direct	direct	ADJ
ajis02-1971	273	17	response	response	NOUN
ajis02-1971	273	18	(	(	PUNCT
ajis02-1971	273	19	choi	choi	NOUN
ajis02-1971	273	20	et	et	PROPN
ajis02-1971	273	21	al	al	PROPN
ajis02-1971	273	22	.	.	PROPN
ajis02-1971	273	23	2017	2017	NUM
ajis02-1971	273	24	)	)	PUNCT
ajis02-1971	273	25	.	.	PUNCT
ajis02-1971	274	1	that	that	PRON
ajis02-1971	274	2	is	be	AUX
ajis02-1971	274	3	how	how	SCONJ
ajis02-1971	274	4	they	they	PRON
ajis02-1971	274	5	could	could	AUX
ajis02-1971	274	6	earn	earn	VERB
ajis02-1971	274	7	revenue	revenue	NOUN
ajis02-1971	274	8	.	.	PUNCT
ajis02-1971	275	1	in	in	ADP
ajis02-1971	275	2	order	order	NOUN
ajis02-1971	275	3	to	to	PART
ajis02-1971	275	4	maximize	maximize	VERB
ajis02-1971	275	5	revenue	revenue	NOUN
ajis02-1971	275	6	from	from	ADP
ajis02-1971	275	7	the	the	DET
ajis02-1971	275	8	guaranteed	guarantee	VERB
ajis02-1971	275	9	contracts	contract	NOUN
ajis02-1971	275	10	,	,	PUNCT
ajis02-1971	275	11	the	the	DET
ajis02-1971	275	12	publisher	publisher	NOUN
ajis02-1971	275	13	’s	’s	PART
ajis02-1971	275	14	allocation	allocation	NOUN
ajis02-1971	275	15	and	and	CCONJ
ajis02-1971	275	16	inventory	inventory	NOUN
ajis02-1971	275	17	management	management	NOUN
ajis02-1971	275	18	have	have	VERB
ajis02-1971	275	19	to	to	PART
ajis02-1971	275	20	be	be	AUX
ajis02-1971	275	21	efficient	efficient	ADJ
ajis02-1971	275	22	(	(	PUNCT
ajis02-1971	275	23	feige	feige	VERB
ajis02-1971	275	24	et	et	PROPN
ajis02-1971	275	25	al	al	PROPN
ajis02-1971	275	26	.	.	PROPN
ajis02-1971	275	27	2008	2008	NUM
ajis02-1971	275	28	;	;	PUNCT
ajis02-1971	275	29	roels	roel	NOUN
ajis02-1971	275	30	&	&	CCONJ
ajis02-1971	275	31	fridgeirsdottir	fridgeirsdottir	VERB
ajis02-1971	275	32	2009	2009	NUM
ajis02-1971	275	33	)	)	PUNCT
ajis02-1971	275	34	.	.	PUNCT
ajis02-1971	276	1	in	in	ADP
ajis02-1971	276	2	general	general	ADJ
ajis02-1971	276	3	,	,	PUNCT
ajis02-1971	276	4	the	the	DET
ajis02-1971	276	5	publishers	publisher	NOUN
ajis02-1971	276	6	can	can	AUX
ajis02-1971	276	7	earn	earn	VERB
ajis02-1971	276	8	money	money	NOUN
ajis02-1971	276	9	based	base	VERB
ajis02-1971	276	10	on	on	ADP
ajis02-1971	276	11	the	the	DET
ajis02-1971	276	12	number	number	NOUN
ajis02-1971	276	13	of	of	ADP
ajis02-1971	276	14	impressions	impression	NOUN
ajis02-1971	276	15	and	and	CCONJ
ajis02-1971	276	16	the	the	DET
ajis02-1971	276	17	number	number	NOUN
ajis02-1971	276	18	of	of	ADP
ajis02-1971	276	19	clicks	click	NOUN
ajis02-1971	276	20	on	on	ADP
ajis02-1971	276	21	their	their	PRON
ajis02-1971	276	22	ad	ad	NOUN
ajis02-1971	276	23	spaces	space	NOUN
ajis02-1971	276	24	.	.	PUNCT
ajis02-1971	277	1	participant	participant	ADJ
ajis02-1971	277	2	goal	goal	NOUN
ajis02-1971	277	3	user	user	NOUN
ajis02-1971	277	4	personalized	personalize	VERB
ajis02-1971	277	5	(	(	PUNCT
ajis02-1971	277	6	impressions	impression	NOUN
ajis02-1971	277	7	)	)	PUNCT
ajis02-1971	277	8	,	,	PUNCT
ajis02-1971	277	9	relevance	relevance	NOUN
ajis02-1971	277	10	(	(	PUNCT
ajis02-1971	277	11	clicks	click	NOUN
ajis02-1971	277	12	)	)	PUNCT
ajis02-1971	277	13	advertiser	advertiser	NOUN
ajis02-1971	277	14	branding	branding	NOUN
ajis02-1971	277	15	(	(	PUNCT
ajis02-1971	277	16	impressions	impression	NOUN
ajis02-1971	277	17	)	)	PUNCT
ajis02-1971	277	18	,	,	PUNCT
ajis02-1971	277	19	direct	direct	ADJ
ajis02-1971	277	20	response	response	NOUN
ajis02-1971	277	21	(	(	PUNCT
ajis02-1971	277	22	clicks	click	NOUN
ajis02-1971	277	23	)	)	PUNCT
ajis02-1971	277	24	ad	ad	NOUN
ajis02-1971	277	25	networks	network	NOUN
ajis02-1971	277	26	/	/	SYM
ajis02-1971	277	27	exchanges	exchange	NOUN
ajis02-1971	277	28	best	good	ADJ
ajis02-1971	277	29	match	match	NOUN
ajis02-1971	277	30	(	(	PUNCT
ajis02-1971	277	31	click	click	NOUN
ajis02-1971	277	32	-	-	PUNCT
ajis02-1971	277	33	throughs	throughs	NOUN
ajis02-1971	277	34	)	)	PUNCT
ajis02-1971	277	35	publisher	publisher	NOUN
ajis02-1971	277	36	revenue	revenue	NOUN
ajis02-1971	277	37	(	(	PUNCT
ajis02-1971	277	38	impressions	impression	NOUN
ajis02-1971	277	39	,	,	PUNCT
ajis02-1971	277	40	clicks	click	NOUN
ajis02-1971	277	41	)	)	PUNCT
ajis02-1971	277	42	table	table	NOUN
ajis02-1971	277	43	1	1	NUM
ajis02-1971	277	44	:	:	PUNCT
ajis02-1971	277	45	participants	participant	NOUN
ajis02-1971	277	46	and	and	CCONJ
ajis02-1971	277	47	their	their	PRON
ajis02-1971	277	48	goals	goal	NOUN
ajis02-1971	277	49	australasian	australasian	ADJ
ajis02-1971	277	50	journal	journal	NOUN
ajis02-1971	277	51	of	of	ADP
ajis02-1971	277	52	information	information	PROPN
ajis02-1971	277	53	systems	systems	PROPN
ajis02-1971	277	54	truong	truong	PROPN
ajis02-1971	277	55	,	,	PUNCT
ajis02-1971	277	56	nkhoma	nkhoma	PROPN
ajis02-1971	277	57	&	&	CCONJ
ajis02-1971	277	58	pansuwong	pansuwong	ADJ
ajis02-1971	277	59	2019	2019	NUM
ajis02-1971	277	60	,	,	PUNCT
ajis02-1971	277	61	vol	vol	NOUN
ajis02-1971	277	62	23	23	NUM
ajis02-1971	277	63	,	,	PUNCT
ajis02-1971	277	64	research	research	NOUN
ajis02-1971	277	65	article	article	NOUN
ajis02-1971	277	66	integrated	integrate	VERB
ajis02-1971	277	67	effectiveness	effectiveness	NOUN
ajis02-1971	277	68	framework	framework	NOUN
ajis02-1971	277	69	for	for	ADP
ajis02-1971	277	70	in	in	ADP
ajis02-1971	277	71	-	-	PUNCT
ajis02-1971	277	72	app	app	NOUN
ajis02-1971	277	73	advertising	advertising	NOUN
ajis02-1971	277	74	13	13	NUM
ajis02-1971	277	75	table	table	NOUN
ajis02-1971	277	76	1	1	NUM
ajis02-1971	277	77	shows	show	VERB
ajis02-1971	277	78	the	the	DET
ajis02-1971	277	79	participants	participant	NOUN
ajis02-1971	277	80	and	and	CCONJ
ajis02-1971	277	81	their	their	PRON
ajis02-1971	277	82	goals	goal	NOUN
ajis02-1971	277	83	.	.	PUNCT
ajis02-1971	278	1	out	out	ADP
ajis02-1971	278	2	of	of	ADP
ajis02-1971	278	3	the	the	DET
ajis02-1971	278	4	four	four	NUM
ajis02-1971	278	5	participants	participant	NOUN
ajis02-1971	278	6	,	,	PUNCT
ajis02-1971	278	7	the	the	DET
ajis02-1971	278	8	goals	goal	NOUN
ajis02-1971	278	9	of	of	ADP
ajis02-1971	278	10	users	user	NOUN
ajis02-1971	278	11	and	and	CCONJ
ajis02-1971	278	12	advertisers	advertiser	NOUN
ajis02-1971	278	13	are	be	AUX
ajis02-1971	278	14	most	most	ADV
ajis02-1971	278	15	studied	study	VERB
ajis02-1971	278	16	in	in	ADP
ajis02-1971	278	17	the	the	DET
ajis02-1971	278	18	current	current	ADJ
ajis02-1971	278	19	literature	literature	NOUN
ajis02-1971	278	20	(	(	PUNCT
ajis02-1971	278	21	boerman	boerman	NOUN
ajis02-1971	278	22	,	,	PUNCT
ajis02-1971	278	23	kruikemeier	kruikemeier	NOUN
ajis02-1971	278	24	&	&	CCONJ
ajis02-1971	278	25	zuiderveen	zuiderveen	PROPN
ajis02-1971	278	26	borgesius	borgesius	PROPN
ajis02-1971	278	27	2017	2017	NUM
ajis02-1971	278	28	)	)	PUNCT
ajis02-1971	278	29	.	.	PUNCT
ajis02-1971	279	1	for	for	ADP
ajis02-1971	279	2	example	example	NOUN
ajis02-1971	279	3	,	,	PUNCT
ajis02-1971	279	4	rodgers	rodger	NOUN
ajis02-1971	279	5	and	and	CCONJ
ajis02-1971	279	6	thorson	thorson	PROPN
ajis02-1971	279	7	(	(	PUNCT
ajis02-1971	279	8	2000	2000	NUM
ajis02-1971	279	9	)	)	PUNCT
ajis02-1971	279	10	categorized	categorize	VERB
ajis02-1971	279	11	all	all	DET
ajis02-1971	279	12	the	the	DET
ajis02-1971	279	13	factors	factor	NOUN
ajis02-1971	279	14	affecting	affect	VERB
ajis02-1971	279	15	the	the	DET
ajis02-1971	279	16	interactive	interactive	ADJ
ajis02-1971	279	17	advertising	advertising	NOUN
ajis02-1971	279	18	effectiveness	effectiveness	NOUN
ajis02-1971	279	19	into	into	ADP
ajis02-1971	279	20	either	either	PRON
ajis02-1971	279	21	advertiser	advertiser	NOUN
ajis02-1971	279	22	or	or	CCONJ
ajis02-1971	279	23	consumercontrolled	consumercontrolle	VERB
ajis02-1971	279	24	in	in	ADP
ajis02-1971	279	25	their	their	PRON
ajis02-1971	279	26	interactive	interactive	ADJ
ajis02-1971	279	27	advertising	advertising	NOUN
ajis02-1971	279	28	model	model	NOUN
ajis02-1971	279	29	(	(	PUNCT
ajis02-1971	279	30	iam	iam	PROPN
ajis02-1971	279	31	)	)	PUNCT
ajis02-1971	279	32	.	.	PUNCT
ajis02-1971	280	1	the	the	DET
ajis02-1971	280	2	interactive	interactive	ADJ
ajis02-1971	280	3	advertising	advertising	NOUN
ajis02-1971	280	4	model	model	NOUN
ajis02-1971	280	5	(	(	PUNCT
ajis02-1971	280	6	iam	iam	PROPN
ajis02-1971	280	7	)	)	PUNCT
ajis02-1971	280	8	has	have	AUX
ajis02-1971	280	9	been	be	AUX
ajis02-1971	280	10	widely	widely	ADV
ajis02-1971	280	11	referenced	reference	VERB
ajis02-1971	280	12	by	by	ADP
ajis02-1971	280	13	scholars	scholar	NOUN
ajis02-1971	280	14	from	from	ADP
ajis02-1971	280	15	various	various	ADJ
ajis02-1971	280	16	disciplines	discipline	NOUN
ajis02-1971	280	17	around	around	ADP
ajis02-1971	280	18	the	the	DET
ajis02-1971	280	19	world	world	NOUN
ajis02-1971	280	20	since	since	SCONJ
ajis02-1971	280	21	it	it	PRON
ajis02-1971	280	22	is	be	AUX
ajis02-1971	280	23	first	first	ADV
ajis02-1971	280	24	proposed	propose	VERB
ajis02-1971	280	25	in	in	ADP
ajis02-1971	280	26	2000	2000	NUM
ajis02-1971	280	27	(	(	PUNCT
ajis02-1971	280	28	rodgers	rodger	NOUN
ajis02-1971	280	29	,	,	PUNCT
ajis02-1971	280	30	ouyang	ouyang	PROPN
ajis02-1971	280	31	&	&	CCONJ
ajis02-1971	280	32	thorson	thorson	PROPN
ajis02-1971	280	33	2017	2017	NUM
ajis02-1971	280	34	)	)	PUNCT
ajis02-1971	280	35	.	.	PUNCT
ajis02-1971	281	1	the	the	DET
ajis02-1971	281	2	iam	iam	PROPN
ajis02-1971	281	3	offers	offer	VERB
ajis02-1971	281	4	an	an	DET
ajis02-1971	281	5	integrated	integrated	ADJ
ajis02-1971	281	6	way	way	NOUN
ajis02-1971	281	7	to	to	PART
ajis02-1971	281	8	evaluate	evaluate	VERB
ajis02-1971	281	9	advertising	advertising	NOUN
ajis02-1971	281	10	effects	effect	NOUN
ajis02-1971	281	11	from	from	ADP
ajis02-1971	281	12	both	both	DET
ajis02-1971	281	13	consumer	consumer	NOUN
ajis02-1971	281	14	-	-	PUNCT
ajis02-1971	281	15	controlled	control	VERB
ajis02-1971	281	16	and	and	CCONJ
ajis02-1971	281	17	advertiser	advertiser	NOUN
ajis02-1971	281	18	-	-	PUNCT
ajis02-1971	281	19	controlled	control	VERB
ajis02-1971	281	20	viewpoints	viewpoint	NOUN
ajis02-1971	281	21	.	.	PUNCT
ajis02-1971	282	1	according	accord	VERB
ajis02-1971	282	2	to	to	ADP
ajis02-1971	282	3	iam	iam	PROPN
ajis02-1971	282	4	,	,	PUNCT
ajis02-1971	282	5	the	the	DET
ajis02-1971	282	6	consumer	consumer	NOUN
ajis02-1971	282	7	controls	control	VERB
ajis02-1971	282	8	the	the	DET
ajis02-1971	282	9	internet	internet	NOUN
ajis02-1971	282	10	motives	motive	NOUN
ajis02-1971	282	11	,	,	PUNCT
ajis02-1971	282	12	mode	mode	NOUN
ajis02-1971	282	13	and	and	CCONJ
ajis02-1971	282	14	information	information	NOUN
ajis02-1971	282	15	processes	process	NOUN
ajis02-1971	282	16	,	,	PUNCT
ajis02-1971	282	17	while	while	SCONJ
ajis02-1971	282	18	the	the	DET
ajis02-1971	282	19	advertiser	advertiser	NOUN
ajis02-1971	282	20	controls	control	VERB
ajis02-1971	282	21	the	the	DET
ajis02-1971	282	22	ad	ad	NOUN
ajis02-1971	282	23	types	type	NOUN
ajis02-1971	282	24	,	,	PUNCT
ajis02-1971	282	25	ad	ad	NOUN
ajis02-1971	282	26	formats	format	NOUN
ajis02-1971	282	27	and	and	CCONJ
ajis02-1971	282	28	ad	ad	NOUN
ajis02-1971	282	29	features	feature	NOUN
ajis02-1971	282	30	(	(	PUNCT
ajis02-1971	282	31	see	see	VERB
ajis02-1971	282	32	appendix	appendix	NOUN
ajis02-1971	282	33	b	b	NOUN
ajis02-1971	282	34	)	)	PUNCT
ajis02-1971	282	35	.	.	PUNCT
ajis02-1971	283	1	recently	recently	ADV
ajis02-1971	283	2	,	,	PUNCT
ajis02-1971	283	3	grewal	grewal	PROPN
ajis02-1971	283	4	,	,	PUNCT
ajis02-1971	283	5	bart	bart	PROPN
ajis02-1971	283	6	,	,	PUNCT
ajis02-1971	283	7	spann	spann	PROPN
ajis02-1971	283	8	and	and	CCONJ
ajis02-1971	283	9	zubcsek	zubcsek	PROPN
ajis02-1971	283	10	(	(	PUNCT
ajis02-1971	283	11	2016	2016	NUM
ajis02-1971	283	12	)	)	PUNCT
ajis02-1971	283	13	proposed	propose	VERB
ajis02-1971	283	14	mobile	mobile	ADJ
ajis02-1971	283	15	advertising	advertising	NOUN
ajis02-1971	283	16	effectiveness	effectiveness	NOUN
ajis02-1971	283	17	framework	framework	NOUN
ajis02-1971	283	18	(	(	PUNCT
ajis02-1971	283	19	maef	maef	NOUN
ajis02-1971	283	20	)	)	PUNCT
ajis02-1971	283	21	to	to	PART
ajis02-1971	283	22	enhance	enhance	VERB
ajis02-1971	283	23	the	the	DET
ajis02-1971	283	24	advertising	advertising	NOUN
ajis02-1971	283	25	effectiveness	effectiveness	NOUN
ajis02-1971	283	26	for	for	ADP
ajis02-1971	283	27	advertisers	advertiser	NOUN
ajis02-1971	283	28	using	use	VERB
ajis02-1971	283	29	advertisers	advertiser	NOUN
ajis02-1971	283	30	’	’	PART
ajis02-1971	283	31	ad	ad	NOUN
ajis02-1971	283	32	elements	element	NOUN
ajis02-1971	283	33	,	,	PUNCT
ajis02-1971	283	34	ad	ad	NOUN
ajis02-1971	283	35	networks	network	NOUN
ajis02-1971	283	36	’	'	PUNCT
ajis02-1971	283	37	context	context	NOUN
ajis02-1971	283	38	and	and	CCONJ
ajis02-1971	283	39	users	user	NOUN
ajis02-1971	283	40	’	’	PART
ajis02-1971	283	41	consumer	consumer	NOUN
ajis02-1971	283	42	factors	factor	NOUN
ajis02-1971	283	43	,	,	PUNCT
ajis02-1971	283	44	but	but	CCONJ
ajis02-1971	283	45	not	not	PART
ajis02-1971	283	46	publishers	publisher	NOUN
ajis02-1971	283	47	.	.	PUNCT
ajis02-1971	284	1	most	most	ADJ
ajis02-1971	284	2	of	of	ADP
ajis02-1971	284	3	the	the	DET
ajis02-1971	284	4	online	online	ADJ
ajis02-1971	284	5	/	/	SYM
ajis02-1971	284	6	interactive	interactive	ADJ
ajis02-1971	284	7	advertising	advertising	NOUN
ajis02-1971	284	8	frameworks	framework	NOUN
ajis02-1971	284	9	are	be	AUX
ajis02-1971	284	10	built	build	VERB
ajis02-1971	284	11	around	around	ADP
ajis02-1971	284	12	the	the	DET
ajis02-1971	284	13	advertiser	advertiser	NOUN
ajis02-1971	284	14	and	and	CCONJ
ajis02-1971	284	15	consumer	consumer	NOUN
ajis02-1971	284	16	goals	goal	NOUN
ajis02-1971	284	17	but	but	CCONJ
ajis02-1971	284	18	not	not	PART
ajis02-1971	284	19	the	the	DET
ajis02-1971	284	20	publisher	publisher	NOUN
ajis02-1971	284	21	’s	’s	PART
ajis02-1971	284	22	one	one	NUM
ajis02-1971	284	23	.	.	PUNCT
ajis02-1971	285	1	noted	note	VERB
ajis02-1971	285	2	on	on	ADP
ajis02-1971	285	3	the	the	DET
ajis02-1971	285	4	missing	missing	ADJ
ajis02-1971	285	5	role	role	NOUN
ajis02-1971	285	6	of	of	ADP
ajis02-1971	285	7	publishers	publisher	NOUN
ajis02-1971	285	8	,	,	PUNCT
ajis02-1971	285	9	choi	choi	PROPN
ajis02-1971	285	10	et	et	PROPN
ajis02-1971	285	11	al	al	PROPN
ajis02-1971	285	12	.	.	PROPN
ajis02-1971	286	1	(	(	PUNCT
ajis02-1971	286	2	2017	2017	NUM
ajis02-1971	286	3	)	)	PUNCT
ajis02-1971	286	4	provided	provide	VERB
ajis02-1971	286	5	a	a	DET
ajis02-1971	286	6	comprehensive	comprehensive	ADJ
ajis02-1971	286	7	view	view	NOUN
ajis02-1971	286	8	of	of	ADP
ajis02-1971	286	9	the	the	DET
ajis02-1971	286	10	display	display	NOUN
ajis02-1971	286	11	ad	ad	NOUN
ajis02-1971	286	12	ecosystem	ecosystem	NOUN
ajis02-1971	286	13	,	,	PUNCT
ajis02-1971	286	14	including	include	VERB
ajis02-1971	286	15	both	both	CCONJ
ajis02-1971	286	16	guaranteed	guarantee	VERB
ajis02-1971	286	17	and	and	CCONJ
ajis02-1971	286	18	non	non	ADJ
ajis02-1971	286	19	-	-	ADJ
ajis02-1971	286	20	guaranteed	guaranteed	ADJ
ajis02-1971	286	21	selling	selling	NOUN
ajis02-1971	286	22	channels	channel	NOUN
ajis02-1971	286	23	and	and	CCONJ
ajis02-1971	286	24	suggested	suggest	VERB
ajis02-1971	286	25	publishers	publisher	NOUN
ajis02-1971	286	26	find	find	VERB
ajis02-1971	286	27	the	the	DET
ajis02-1971	286	28	benefits	benefit	NOUN
ajis02-1971	286	29	by	by	ADP
ajis02-1971	286	30	balancing	balance	VERB
ajis02-1971	286	31	the	the	DET
ajis02-1971	286	32	ad	ad	NOUN
ajis02-1971	286	33	allocations	allocation	NOUN
ajis02-1971	286	34	between	between	ADP
ajis02-1971	286	35	these	these	DET
ajis02-1971	286	36	two	two	NUM
ajis02-1971	286	37	channels	channel	NOUN
ajis02-1971	286	38	.	.	PUNCT
ajis02-1971	287	1	the	the	DET
ajis02-1971	287	2	study	study	NOUN
ajis02-1971	287	3	highlights	highlight	VERB
ajis02-1971	287	4	the	the	DET
ajis02-1971	287	5	publisher	publisher	NOUN
ajis02-1971	287	6	goal	goal	NOUN
ajis02-1971	287	7	of	of	ADP
ajis02-1971	287	8	maximizing	maximize	VERB
ajis02-1971	287	9	revenues	revenue	NOUN
ajis02-1971	287	10	through	through	ADP
ajis02-1971	287	11	clicks	click	NOUN
ajis02-1971	287	12	.	.	PUNCT
ajis02-1971	288	1	yuan	yuan	NOUN
ajis02-1971	288	2	,	,	PUNCT
ajis02-1971	288	3	wang	wang	PROPN
ajis02-1971	288	4	and	and	CCONJ
ajis02-1971	288	5	zhao	zhao	PROPN
ajis02-1971	288	6	(	(	PUNCT
ajis02-1971	288	7	2013	2013	NUM
ajis02-1971	288	8	)	)	PUNCT
ajis02-1971	288	9	showed	show	VERB
ajis02-1971	288	10	a	a	DET
ajis02-1971	288	11	money	money	NOUN
ajis02-1971	288	12	flow	flow	NOUN
ajis02-1971	288	13	,	,	PUNCT
ajis02-1971	288	14	on	on	ADP
ajis02-1971	288	15	which	which	PRON
ajis02-1971	288	16	advertisers	advertiser	NOUN
ajis02-1971	288	17	are	be	AUX
ajis02-1971	288	18	those	those	PRON
ajis02-1971	288	19	who	who	PRON
ajis02-1971	288	20	pay	pay	VERB
ajis02-1971	288	21	for	for	ADP
ajis02-1971	288	22	their	their	PRON
ajis02-1971	288	23	advertising	advertising	NOUN
ajis02-1971	288	24	contents	content	NOUN
ajis02-1971	288	25	to	to	PART
ajis02-1971	288	26	be	be	AUX
ajis02-1971	288	27	shown	show	VERB
ajis02-1971	288	28	on	on	ADP
ajis02-1971	288	29	publishers	publisher	NOUN
ajis02-1971	288	30	’	'	PUNCT
ajis02-1971	288	31	ad	ad	NOUN
ajis02-1971	288	32	spaces	space	NOUN
ajis02-1971	288	33	.	.	PUNCT
ajis02-1971	289	1	they	they	PRON
ajis02-1971	289	2	pay	pay	VERB
ajis02-1971	289	3	that	that	PRON
ajis02-1971	289	4	to	to	ADP
ajis02-1971	289	5	the	the	DET
ajis02-1971	289	6	ad	ad	NOUN
ajis02-1971	289	7	networks	network	NOUN
ajis02-1971	289	8	,	,	PUNCT
ajis02-1971	289	9	like	like	ADP
ajis02-1971	289	10	google	google	PROPN
ajis02-1971	289	11	ads	ad	NOUN
ajis02-1971	289	12	,	,	PUNCT
ajis02-1971	289	13	facebook	facebook	NOUN
ajis02-1971	289	14	audience	audience	NOUN
ajis02-1971	289	15	network	network	NOUN
ajis02-1971	289	16	.	.	PUNCT
ajis02-1971	290	1	those	those	DET
ajis02-1971	290	2	ad	ad	NOUN
ajis02-1971	290	3	networks	network	NOUN
ajis02-1971	290	4	,	,	PUNCT
ajis02-1971	290	5	in	in	ADP
ajis02-1971	290	6	turn	turn	NOUN
ajis02-1971	290	7	,	,	PUNCT
ajis02-1971	290	8	will	will	AUX
ajis02-1971	290	9	pay	pay	VERB
ajis02-1971	290	10	back	back	ADP
ajis02-1971	290	11	the	the	DET
ajis02-1971	290	12	publishers	publisher	NOUN
ajis02-1971	290	13	.	.	PUNCT
ajis02-1971	291	1	in	in	ADP
ajis02-1971	291	2	april	april	PROPN
ajis02-1971	291	3	2010	2010	NUM
ajis02-1971	291	4	when	when	SCONJ
ajis02-1971	291	5	apple	apple	NOUN
ajis02-1971	291	6	’s	’s	PART
ajis02-1971	291	7	ad	ad	NOUN
ajis02-1971	291	8	network	network	NOUN
ajis02-1971	291	9	,	,	PUNCT
ajis02-1971	291	10	iad	iad	PROPN
ajis02-1971	291	11	,	,	PUNCT
ajis02-1971	291	12	was	be	AUX
ajis02-1971	291	13	initially	initially	ADV
ajis02-1971	291	14	launched	launch	VERB
ajis02-1971	291	15	,	,	PUNCT
ajis02-1971	291	16	the	the	DET
ajis02-1971	291	17	percentage	percentage	NOUN
ajis02-1971	291	18	of	of	ADP
ajis02-1971	291	19	ad	ad	NOUN
ajis02-1971	291	20	revenue	revenue	NOUN
ajis02-1971	291	21	that	that	PRON
ajis02-1971	291	22	iad	iad	PROPN
ajis02-1971	291	23	passed	pass	VERB
ajis02-1971	291	24	to	to	ADP
ajis02-1971	291	25	the	the	DET
ajis02-1971	291	26	developer	developer	NOUN
ajis02-1971	291	27	was	be	AUX
ajis02-1971	291	28	60	60	NUM
ajis02-1971	291	29	%	%	NOUN
ajis02-1971	291	30	(	(	PUNCT
ajis02-1971	291	31	apple	apple	PROPN
ajis02-1971	291	32	inc	inc	PROPN
ajis02-1971	291	33	2010	2010	NUM
ajis02-1971	291	34	)	)	PUNCT
ajis02-1971	291	35	.	.	PUNCT
ajis02-1971	292	1	two	two	NUM
ajis02-1971	292	2	years	year	NOUN
ajis02-1971	292	3	later	later	ADV
ajis02-1971	292	4	,	,	PUNCT
ajis02-1971	292	5	in	in	ADP
ajis02-1971	292	6	2012	2012	NUM
ajis02-1971	292	7	,	,	PUNCT
ajis02-1971	292	8	apple	apple	PROPN
ajis02-1971	292	9	decided	decide	VERB
ajis02-1971	292	10	to	to	PART
ajis02-1971	292	11	boost	boost	VERB
ajis02-1971	292	12	the	the	DET
ajis02-1971	292	13	developer	developer	NOUN
ajis02-1971	292	14	’s	’s	PART
ajis02-1971	292	15	ad	ad	NOUN
ajis02-1971	292	16	-	-	PUNCT
ajis02-1971	292	17	revenue	revenue	NOUN
ajis02-1971	292	18	-	-	PUNCT
ajis02-1971	292	19	sharing	share	VERB
ajis02-1971	292	20	percentage	percentage	NOUN
ajis02-1971	292	21	from	from	ADP
ajis02-1971	292	22	60	60	NUM
ajis02-1971	292	23	%	%	NOUN
ajis02-1971	292	24	to	to	PART
ajis02-1971	292	25	70	70	NUM
ajis02-1971	292	26	%	%	NOUN
ajis02-1971	292	27	,	,	PUNCT
ajis02-1971	292	28	reducing	reduce	VERB
ajis02-1971	292	29	its	its	PRON
ajis02-1971	292	30	own	own	ADJ
ajis02-1971	292	31	ad	ad	NOUN
ajis02-1971	292	32	revenue	revenue	NOUN
ajis02-1971	292	33	percentage	percentage	NOUN
ajis02-1971	292	34	in	in	ADP
ajis02-1971	292	35	favour	favour	NOUN
ajis02-1971	292	36	of	of	ADP
ajis02-1971	292	37	the	the	DET
ajis02-1971	292	38	app	app	NOUN
ajis02-1971	292	39	developer	developer	NOUN
ajis02-1971	292	40	’s	’s	PART
ajis02-1971	292	41	(	(	PUNCT
ajis02-1971	292	42	aimonetti	aimonetti	PROPN
ajis02-1971	292	43	2012	2012	NUM
ajis02-1971	292	44	)	)	PUNCT
ajis02-1971	292	45	.	.	PUNCT
ajis02-1971	293	1	it	it	PRON
ajis02-1971	293	2	means	mean	VERB
ajis02-1971	293	3	the	the	DET
ajis02-1971	293	4	revenue	revenue	NOUN
ajis02-1971	293	5	for	for	ADP
ajis02-1971	293	6	publishers	publisher	NOUN
ajis02-1971	293	7	could	could	AUX
ajis02-1971	293	8	start	start	VERB
ajis02-1971	293	9	from	from	ADP
ajis02-1971	293	10	20	20	NUM
ajis02-1971	293	11	-	-	SYM
ajis02-1971	293	12	30	30	NUM
ajis02-1971	293	13	%	%	NOUN
ajis02-1971	293	14	of	of	ADP
ajis02-1971	293	15	the	the	DET
ajis02-1971	293	16	total	total	ADJ
ajis02-1971	293	17	mobile	mobile	NOUN
ajis02-1971	293	18	in	in	ADP
ajis02-1971	293	19	-	-	PUNCT
ajis02-1971	293	20	app	app	NOUN
ajis02-1971	293	21	advertising	advertising	NOUN
ajis02-1971	293	22	spending	spending	NOUN
ajis02-1971	293	23	of	of	ADP
ajis02-1971	293	24	30	30	NUM
ajis02-1971	293	25	billion	billion	NUM
ajis02-1971	293	26	usd	usd	NOUN
ajis02-1971	293	27	(	(	PUNCT
ajis02-1971	293	28	emarketer	emarketer	NOUN
ajis02-1971	293	29	2015	2015	NUM
ajis02-1971	293	30	)	)	PUNCT
ajis02-1971	293	31	.	.	PUNCT
ajis02-1971	294	1	mobile	mobile	ADJ
ajis02-1971	294	2	in	in	ADP
ajis02-1971	294	3	-	-	PUNCT
ajis02-1971	294	4	app	app	NOUN
ajis02-1971	294	5	advertising	advertising	NOUN
ajis02-1971	294	6	is	be	AUX
ajis02-1971	294	7	,	,	PUNCT
ajis02-1971	294	8	therefore	therefore	ADV
ajis02-1971	294	9	,	,	PUNCT
ajis02-1971	294	10	also	also	ADV
ajis02-1971	294	11	for	for	ADP
ajis02-1971	294	12	publisher	publisher	NOUN
ajis02-1971	294	13	purpose	purpose	NOUN
ajis02-1971	294	14	(	(	PUNCT
ajis02-1971	294	15	yuan	yuan	NOUN
ajis02-1971	294	16	et	et	PROPN
ajis02-1971	294	17	al	al	PROPN
ajis02-1971	294	18	.	.	PROPN
ajis02-1971	294	19	2012	2012	NUM
ajis02-1971	294	20	)	)	PUNCT
ajis02-1971	294	21	.	.	PUNCT
ajis02-1971	295	1	typically	typically	ADV
ajis02-1971	295	2	,	,	PUNCT
ajis02-1971	295	3	the	the	DET
ajis02-1971	295	4	publishers	publisher	NOUN
ajis02-1971	295	5	might	might	AUX
ajis02-1971	295	6	not	not	PART
ajis02-1971	295	7	need	need	VERB
ajis02-1971	295	8	to	to	PART
ajis02-1971	295	9	promote	promote	VERB
ajis02-1971	295	10	brand	brand	NOUN
ajis02-1971	295	11	awareness	awareness	NOUN
ajis02-1971	295	12	as	as	ADP
ajis02-1971	295	13	advertisers	advertiser	NOUN
ajis02-1971	295	14	,	,	PUNCT
ajis02-1971	295	15	but	but	CCONJ
ajis02-1971	295	16	they	they	PRON
ajis02-1971	295	17	share	share	VERB
ajis02-1971	295	18	the	the	DET
ajis02-1971	295	19	same	same	ADJ
ajis02-1971	295	20	direct	direct	ADJ
ajis02-1971	295	21	goal	goal	NOUN
ajis02-1971	295	22	,	,	PUNCT
ajis02-1971	295	23	aka	aka	ADV
ajis02-1971	295	24	clicks	click	VERB
ajis02-1971	295	25	.	.	PUNCT
ajis02-1971	296	1	the	the	DET
ajis02-1971	296	2	direct	direct	ADJ
ajis02-1971	296	3	response	response	NOUN
ajis02-1971	296	4	also	also	ADV
ajis02-1971	296	5	is	be	AUX
ajis02-1971	296	6	used	use	VERB
ajis02-1971	296	7	to	to	PART
ajis02-1971	296	8	measure	measure	VERB
ajis02-1971	296	9	the	the	DET
ajis02-1971	296	10	relevance	relevance	NOUN
ajis02-1971	296	11	of	of	ADP
ajis02-1971	296	12	the	the	DET
ajis02-1971	296	13	ads	ad	NOUN
ajis02-1971	296	14	to	to	ADP
ajis02-1971	296	15	the	the	DET
ajis02-1971	296	16	users	user	NOUN
ajis02-1971	296	17	in	in	ADP
ajis02-1971	296	18	the	the	DET
ajis02-1971	296	19	long	long	ADJ
ajis02-1971	296	20	run	run	NOUN
ajis02-1971	296	21	(	(	PUNCT
ajis02-1971	296	22	kohavi	kohavi	PROPN
ajis02-1971	296	23	et	et	PROPN
ajis02-1971	296	24	al	al	PROPN
ajis02-1971	296	25	.	.	PROPN
ajis02-1971	296	26	2009	2009	NUM
ajis02-1971	296	27	)	)	PUNCT
ajis02-1971	296	28	and	and	CCONJ
ajis02-1971	296	29	to	to	PART
ajis02-1971	296	30	measure	measure	VERB
ajis02-1971	296	31	the	the	DET
ajis02-1971	296	32	best	good	ADJ
ajis02-1971	296	33	match	match	NOUN
ajis02-1971	296	34	for	for	ADP
ajis02-1971	296	35	the	the	DET
ajis02-1971	296	36	ad	ad	NOUN
ajis02-1971	296	37	networks	network	NOUN
ajis02-1971	296	38	/	/	SYM
ajis02-1971	296	39	exchanges	exchange	NOUN
ajis02-1971	296	40	(	(	PUNCT
ajis02-1971	296	41	kumar	kumar	PROPN
ajis02-1971	296	42	,	,	PUNCT
ajis02-1971	296	43	s	s	PROPN
ajis02-1971	296	44	2016	2016	NUM
ajis02-1971	296	45	)	)	PUNCT
ajis02-1971	296	46	.	.	PUNCT
ajis02-1971	297	1	increasing	increase	VERB
ajis02-1971	297	2	the	the	DET
ajis02-1971	297	3	matching	matching	NOUN
ajis02-1971	297	4	,	,	PUNCT
ajis02-1971	297	5	in	in	ADP
ajis02-1971	297	6	the	the	DET
ajis02-1971	297	7	interactive	interactive	ADJ
ajis02-1971	297	8	context	context	NOUN
ajis02-1971	297	9	like	like	ADP
ajis02-1971	297	10	mobile	mobile	NOUN
ajis02-1971	297	11	in	in	ADP
ajis02-1971	297	12	-	-	PUNCT
ajis02-1971	297	13	app	app	NOUN
ajis02-1971	297	14	advertising	advertising	NOUN
ajis02-1971	297	15	,	,	PUNCT
ajis02-1971	297	16	therefore	therefore	ADV
ajis02-1971	297	17	,	,	PUNCT
ajis02-1971	297	18	is	be	AUX
ajis02-1971	297	19	where	where	SCONJ
ajis02-1971	297	20	both	both	CCONJ
ajis02-1971	297	21	the	the	DET
ajis02-1971	297	22	publisher	publisher	NOUN
ajis02-1971	297	23	,	,	PUNCT
ajis02-1971	297	24	the	the	DET
ajis02-1971	297	25	advertisers	advertiser	NOUN
ajis02-1971	297	26	,	,	PUNCT
ajis02-1971	297	27	the	the	DET
ajis02-1971	297	28	ad	ad	NOUN
ajis02-1971	297	29	networks	network	NOUN
ajis02-1971	297	30	/	/	SYM
ajis02-1971	297	31	exchange	exchange	NOUN
ajis02-1971	297	32	and	and	CCONJ
ajis02-1971	297	33	the	the	DET
ajis02-1971	297	34	user	user	NOUN
ajis02-1971	297	35	's	's	PART
ajis02-1971	297	36	goals	goal	NOUN
ajis02-1971	297	37	could	could	AUX
ajis02-1971	297	38	meet	meet	VERB
ajis02-1971	297	39	.	.	PUNCT
ajis02-1971	298	1	the	the	DET
ajis02-1971	298	2	present	present	ADJ
ajis02-1971	298	3	study	study	NOUN
ajis02-1971	298	4	argued	argue	VERB
ajis02-1971	298	5	that	that	SCONJ
ajis02-1971	298	6	enhancing	enhance	VERB
ajis02-1971	298	7	the	the	DET
ajis02-1971	298	8	matching	matching	NOUN
ajis02-1971	298	9	is	be	AUX
ajis02-1971	298	10	the	the	DET
ajis02-1971	298	11	common	common	ADJ
ajis02-1971	298	12	goal	goal	NOUN
ajis02-1971	298	13	of	of	ADP
ajis02-1971	298	14	all	all	DET
ajis02-1971	298	15	participants	participant	NOUN
ajis02-1971	298	16	involved	involve	VERB
ajis02-1971	298	17	in	in	ADP
ajis02-1971	298	18	mobile	mobile	ADJ
ajis02-1971	298	19	in	in	ADP
ajis02-1971	298	20	-	-	PUNCT
ajis02-1971	298	21	app	app	NOUN
ajis02-1971	298	22	advertising	advertising	NOUN
ajis02-1971	298	23	.	.	PUNCT
ajis02-1971	299	1	3.3	3.3	NUM
ajis02-1971	299	2	mobile	mobile	NOUN
ajis02-1971	299	3	in	in	ADP
ajis02-1971	299	4	-	-	PUNCT
ajis02-1971	299	5	app	app	NOUN
ajis02-1971	299	6	advertising	advertising	NOUN
ajis02-1971	299	7	outcome	outcome	NOUN
ajis02-1971	299	8	metrics	metric	NOUN
ajis02-1971	299	9	as	as	ADP
ajis02-1971	299	10	in	in	ADP
ajis02-1971	299	11	section	section	NOUN
ajis02-1971	299	12	3.2	3.2	NUM
ajis02-1971	299	13	,	,	PUNCT
ajis02-1971	299	14	the	the	DET
ajis02-1971	299	15	key	key	ADJ
ajis02-1971	299	16	goals	goal	NOUN
ajis02-1971	299	17	of	of	ADP
ajis02-1971	299	18	advertisers	advertiser	NOUN
ajis02-1971	299	19	in	in	ADP
ajis02-1971	299	20	a	a	DET
ajis02-1971	299	21	mobile	mobile	NOUN
ajis02-1971	299	22	in	in	ADP
ajis02-1971	299	23	-	-	PUNCT
ajis02-1971	299	24	app	app	NOUN
ajis02-1971	299	25	advertising	advertising	NOUN
ajis02-1971	299	26	context	context	NOUN
ajis02-1971	299	27	are	be	AUX
ajis02-1971	299	28	facilitating	facilitate	VERB
ajis02-1971	299	29	awareness	awareness	NOUN
ajis02-1971	299	30	,	,	PUNCT
ajis02-1971	299	31	encouraging	encourage	VERB
ajis02-1971	299	32	positive	positive	ADJ
ajis02-1971	299	33	attitudes	attitude	NOUN
ajis02-1971	299	34	,	,	PUNCT
ajis02-1971	299	35	increasing	increase	VERB
ajis02-1971	299	36	engagement	engagement	NOUN
ajis02-1971	299	37	,	,	PUNCT
ajis02-1971	299	38	increasing	increase	VERB
ajis02-1971	299	39	conversion	conversion	NOUN
ajis02-1971	299	40	rates	rate	NOUN
ajis02-1971	299	41	,	,	PUNCT
ajis02-1971	299	42	encouraging	encourage	VERB
ajis02-1971	299	43	repurchases	repurchase	NOUN
ajis02-1971	299	44	,	,	PUNCT
ajis02-1971	299	45	and	and	CCONJ
ajis02-1971	299	46	promoting	promote	VERB
ajis02-1971	299	47	advocacy	advocacy	NOUN
ajis02-1971	299	48	.	.	PUNCT
ajis02-1971	300	1	those	those	DET
ajis02-1971	300	2	advertisers	advertiser	NOUN
ajis02-1971	300	3	,	,	PUNCT
ajis02-1971	300	4	who	who	PRON
ajis02-1971	300	5	are	be	AUX
ajis02-1971	300	6	willing	willing	ADJ
ajis02-1971	300	7	to	to	PART
ajis02-1971	300	8	spend	spend	VERB
ajis02-1971	300	9	on	on	ADP
ajis02-1971	300	10	ads	ad	NOUN
ajis02-1971	300	11	for	for	ADP
ajis02-1971	300	12	brand	brand	NOUN
ajis02-1971	300	13	awareness	awareness	NOUN
ajis02-1971	300	14	,	,	PUNCT
ajis02-1971	300	15	attitude	attitude	NOUN
ajis02-1971	300	16	,	,	PUNCT
ajis02-1971	300	17	intention	intention	NOUN
ajis02-1971	300	18	purposes	purpose	NOUN
ajis02-1971	300	19	,	,	PUNCT
ajis02-1971	300	20	will	will	AUX
ajis02-1971	300	21	aim	aim	VERB
ajis02-1971	300	22	at	at	ADP
ajis02-1971	300	23	achieving	achieve	VERB
ajis02-1971	300	24	the	the	DET
ajis02-1971	300	25	viewability	viewability	NOUN
ajis02-1971	300	26	goals	goal	NOUN
ajis02-1971	300	27	,	,	PUNCT
ajis02-1971	300	28	aka	aka	ADV
ajis02-1971	300	29	.	.	PUNCT
ajis02-1971	301	1	impressions	impression	NOUN
ajis02-1971	301	2	.	.	PUNCT
ajis02-1971	302	1	on	on	ADP
ajis02-1971	302	2	the	the	DET
ajis02-1971	302	3	other	other	ADJ
ajis02-1971	302	4	hand	hand	NOUN
ajis02-1971	302	5	,	,	PUNCT
ajis02-1971	302	6	if	if	SCONJ
ajis02-1971	302	7	the	the	DET
ajis02-1971	302	8	advertisers	advertiser	NOUN
ajis02-1971	302	9	have	have	VERB
ajis02-1971	302	10	engagement	engagement	NOUN
ajis02-1971	302	11	,	,	PUNCT
ajis02-1971	302	12	online	online	ADJ
ajis02-1971	302	13	conversion	conversion	NOUN
ajis02-1971	302	14	,	,	PUNCT
ajis02-1971	302	15	advocacy	advocacy	NOUN
ajis02-1971	302	16	goals	goal	NOUN
ajis02-1971	302	17	in	in	ADP
ajis02-1971	302	18	mind	mind	NOUN
ajis02-1971	302	19	,	,	PUNCT
ajis02-1971	302	20	they	they	PRON
ajis02-1971	302	21	will	will	AUX
ajis02-1971	302	22	pay	pay	VERB
ajis02-1971	302	23	for	for	ADP
ajis02-1971	302	24	the	the	DET
ajis02-1971	302	25	performance	performance	NOUN
ajis02-1971	302	26	of	of	ADP
ajis02-1971	302	27	their	their	PRON
ajis02-1971	302	28	displayed	display	VERB
ajis02-1971	302	29	ads	ad	NOUN
ajis02-1971	302	30	,	,	PUNCT
ajis02-1971	302	31	aka	aka	ADV
ajis02-1971	302	32	.	.	PUNCT
ajis02-1971	303	1	clicks	click	VERB
ajis02-1971	303	2	.	.	PUNCT
ajis02-1971	304	1	the	the	DET
ajis02-1971	304	2	effectiveness	effectiveness	NOUN
ajis02-1971	304	3	of	of	ADP
ajis02-1971	304	4	the	the	DET
ajis02-1971	304	5	selected	select	VERB
ajis02-1971	304	6	goals	goal	NOUN
ajis02-1971	304	7	is	be	AUX
ajis02-1971	304	8	measured	measure	VERB
ajis02-1971	304	9	by	by	ADP
ajis02-1971	304	10	outcome	outcome	NOUN
ajis02-1971	304	11	metrics	metric	NOUN
ajis02-1971	304	12	.	.	PUNCT
ajis02-1971	305	1	australasian	australasian	ADJ
ajis02-1971	305	2	journal	journal	NOUN
ajis02-1971	305	3	of	of	ADP
ajis02-1971	305	4	information	information	PROPN
ajis02-1971	305	5	systems	systems	PROPN
ajis02-1971	305	6	truong	truong	PROPN
ajis02-1971	305	7	,	,	PUNCT
ajis02-1971	305	8	nkhoma	nkhoma	PROPN
ajis02-1971	305	9	&	&	CCONJ
ajis02-1971	305	10	pansuwong	pansuwong	ADJ
ajis02-1971	305	11	2019	2019	NUM
ajis02-1971	305	12	,	,	PUNCT
ajis02-1971	305	13	vol	vol	NOUN
ajis02-1971	305	14	23	23	NUM
ajis02-1971	305	15	,	,	PUNCT
ajis02-1971	305	16	research	research	NOUN
ajis02-1971	305	17	article	article	NOUN
ajis02-1971	305	18	integrated	integrate	VERB
ajis02-1971	305	19	effectiveness	effectiveness	NOUN
ajis02-1971	305	20	framework	framework	NOUN
ajis02-1971	305	21	for	for	ADP
ajis02-1971	305	22	in	in	ADP
ajis02-1971	305	23	-	-	PUNCT
ajis02-1971	305	24	app	app	NOUN
ajis02-1971	305	25	advertising	advertising	NOUN
ajis02-1971	305	26	14	14	NUM
ajis02-1971	305	27	some	some	DET
ajis02-1971	305	28	common	common	ADJ
ajis02-1971	305	29	web	web	NOUN
ajis02-1971	305	30	metrics	metric	NOUN
ajis02-1971	305	31	include	include	VERB
ajis02-1971	305	32	:	:	PUNCT
ajis02-1971	305	33	(	(	PUNCT
ajis02-1971	305	34	1	1	X
ajis02-1971	305	35	)	)	PUNCT
ajis02-1971	305	36	page	page	NOUN
ajis02-1971	305	37	impressions	impression	NOUN
ajis02-1971	305	38	,	,	PUNCT
ajis02-1971	305	39	(	(	PUNCT
ajis02-1971	305	40	2	2	X
ajis02-1971	305	41	)	)	PUNCT
ajis02-1971	305	42	ad	ad	NOUN
ajis02-1971	305	43	impressions	impression	NOUN
ajis02-1971	305	44	,	,	PUNCT
ajis02-1971	305	45	(	(	PUNCT
ajis02-1971	305	46	3	3	X
ajis02-1971	305	47	)	)	PUNCT
ajis02-1971	305	48	clicks	click	NOUN
ajis02-1971	305	49	,	,	PUNCT
ajis02-1971	305	50	(	(	PUNCT
ajis02-1971	305	51	4	4	X
ajis02-1971	305	52	)	)	PUNCT
ajis02-1971	305	53	visits	visit	NOUN
ajis02-1971	305	54	,	,	PUNCT
ajis02-1971	305	55	(	(	PUNCT
ajis02-1971	305	56	5	5	X
ajis02-1971	305	57	)	)	PUNCT
ajis02-1971	305	58	unique	unique	ADJ
ajis02-1971	305	59	visitors	visitor	NOUN
ajis02-1971	305	60	,	,	PUNCT
ajis02-1971	305	61	(	(	PUNCT
ajis02-1971	305	62	6	6	NUM
ajis02-1971	305	63	)	)	PUNCT
ajis02-1971	305	64	path	path	NOUN
ajis02-1971	305	65	analysis	analysis	NOUN
ajis02-1971	305	66	,	,	PUNCT
ajis02-1971	305	67	(	(	PUNCT
ajis02-1971	305	68	7	7	X
ajis02-1971	305	69	)	)	PUNCT
ajis02-1971	305	70	conversion	conversion	NOUN
ajis02-1971	305	71	rate	rate	NOUN
ajis02-1971	305	72	,	,	PUNCT
ajis02-1971	305	73	(	(	PUNCT
ajis02-1971	305	74	8)	8)	NUM
ajis02-1971	305	75	frequency	frequency	NOUN
ajis02-1971	305	76	,	,	PUNCT
ajis02-1971	305	77	and	and	CCONJ
ajis02-1971	305	78	(	(	PUNCT
ajis02-1971	305	79	9	9	X
ajis02-1971	305	80	)	)	PUNCT
ajis02-1971	305	81	recency	recency	NOUN
ajis02-1971	305	82	(	(	PUNCT
ajis02-1971	305	83	rosenkrans	rosenkran	NOUN
ajis02-1971	305	84	,	,	PUNCT
ajis02-1971	305	85	ginger	ginger	NOUN
ajis02-1971	305	86	2007	2007	NUM
ajis02-1971	305	87	)	)	PUNCT
ajis02-1971	305	88	.	.	PUNCT
ajis02-1971	306	1	among	among	ADP
ajis02-1971	306	2	those	those	DET
ajis02-1971	306	3	metrics	metric	NOUN
ajis02-1971	306	4	,	,	PUNCT
ajis02-1971	306	5	clicks	click	NOUN
ajis02-1971	306	6	and	and	CCONJ
ajis02-1971	306	7	ad	ad	NOUN
ajis02-1971	306	8	impressions	impression	NOUN
ajis02-1971	306	9	,	,	PUNCT
ajis02-1971	306	10	i.e.	i.e.	X
ajis02-1971	306	11	,	,	PUNCT
ajis02-1971	306	12	the	the	DET
ajis02-1971	306	13	number	number	NOUN
ajis02-1971	306	14	of	of	ADP
ajis02-1971	306	15	times	time	NOUN
ajis02-1971	306	16	an	an	DET
ajis02-1971	306	17	advertisement	advertisement	NOUN
ajis02-1971	306	18	is	be	AUX
ajis02-1971	306	19	served	serve	VERB
ajis02-1971	306	20	to	to	ADP
ajis02-1971	306	21	a	a	DET
ajis02-1971	306	22	user	user	NOUN
ajis02-1971	306	23	's	's	PART
ajis02-1971	306	24	browser	browser	NOUN
ajis02-1971	306	25	,	,	PUNCT
ajis02-1971	306	26	are	be	AUX
ajis02-1971	306	27	the	the	DET
ajis02-1971	306	28	top	top	ADJ
ajis02-1971	306	29	two	two	NUM
ajis02-1971	306	30	metrics	metric	NOUN
ajis02-1971	306	31	used	use	VERB
ajis02-1971	306	32	for	for	ADP
ajis02-1971	306	33	advertisement	advertisement	NOUN
ajis02-1971	306	34	delivery	delivery	NOUN
ajis02-1971	306	35	reporting	reporting	NOUN
ajis02-1971	306	36	and	and	CCONJ
ajis02-1971	306	37	audience	audience	NOUN
ajis02-1971	306	38	measurement	measurement	NOUN
ajis02-1971	306	39	(	(	PUNCT
ajis02-1971	306	40	bhat	bhat	PROPN
ajis02-1971	306	41	,	,	PUNCT
ajis02-1971	306	42	bevans	bevan	NOUN
ajis02-1971	306	43	&	&	CCONJ
ajis02-1971	306	44	sengupta	sengupta	NOUN
ajis02-1971	306	45	2002	2002	NUM
ajis02-1971	306	46	)	)	PUNCT
ajis02-1971	306	47	.	.	PUNCT
ajis02-1971	307	1	according	accord	VERB
ajis02-1971	307	2	to	to	ADP
ajis02-1971	307	3	(	(	PUNCT
ajis02-1971	307	4	'	'	PUNCT
ajis02-1971	307	5	interactive	interactive	ADJ
ajis02-1971	307	6	audience	audience	NOUN
ajis02-1971	307	7	measurement	measurement	NOUN
ajis02-1971	307	8	and	and	CCONJ
ajis02-1971	307	9	advertising	advertising	NOUN
ajis02-1971	307	10	campaign	campaign	NOUN
ajis02-1971	307	11	reporting	reporting	NOUN
ajis02-1971	307	12	and	and	CCONJ
ajis02-1971	307	13	audit	audit	NOUN
ajis02-1971	307	14	guidelines	guideline	NOUN
ajis02-1971	307	15	’	'	PUNCT
ajis02-1971	307	16	2014	2014	NUM
ajis02-1971	307	17	,	,	PUNCT
ajis02-1971	307	18	september	september	PROPN
ajis02-1971	307	19	)	)	PUNCT
ajis02-1971	307	20	,	,	PUNCT
ajis02-1971	307	21	a	a	DET
ajis02-1971	307	22	click	click	NOUN
ajis02-1971	307	23	is	be	AUX
ajis02-1971	307	24	a	a	DET
ajis02-1971	307	25	user	user	NOUN
ajis02-1971	307	26	-	-	PUNCT
ajis02-1971	307	27	initiated	initiate	VERB
ajis02-1971	307	28	action	action	NOUN
ajis02-1971	307	29	of	of	ADP
ajis02-1971	307	30	clicking	click	VERB
ajis02-1971	307	31	on	on	ADP
ajis02-1971	307	32	an	an	DET
ajis02-1971	307	33	ad	ad	NOUN
ajis02-1971	307	34	element	element	NOUN
ajis02-1971	307	35	,	,	PUNCT
ajis02-1971	307	36	causing	cause	VERB
ajis02-1971	307	37	a	a	DET
ajis02-1971	307	38	redirect	redirect	NOUN
ajis02-1971	307	39	to	to	ADP
ajis02-1971	307	40	another	another	DET
ajis02-1971	307	41	web	web	NOUN
ajis02-1971	307	42	location	location	NOUN
ajis02-1971	307	43	.	.	PUNCT
ajis02-1971	308	1	a	a	DET
ajis02-1971	308	2	click	click	NOUN
ajis02-1971	308	3	is	be	AUX
ajis02-1971	308	4	when	when	SCONJ
ajis02-1971	308	5	users	user	NOUN
ajis02-1971	308	6	interact	interact	VERB
ajis02-1971	308	7	within	within	ADP
ajis02-1971	308	8	a	a	DET
ajis02-1971	308	9	web	web	NOUN
ajis02-1971	308	10	browser	browser	NOUN
ajis02-1971	308	11	or	or	CCONJ
ajis02-1971	308	12	an	an	DET
ajis02-1971	308	13	app	app	NOUN
ajis02-1971	308	14	by	by	ADP
ajis02-1971	308	15	using	use	VERB
ajis02-1971	308	16	a	a	DET
ajis02-1971	308	17	device	device	NOUN
ajis02-1971	308	18	(	(	PUNCT
ajis02-1971	308	19	i.e.	i.e.	X
ajis02-1971	308	20	,	,	PUNCT
ajis02-1971	308	21	mouse	mouse	NOUN
ajis02-1971	308	22	,	,	PUNCT
ajis02-1971	308	23	finger	finger	NOUN
ajis02-1971	308	24	,	,	PUNCT
ajis02-1971	308	25	or	or	CCONJ
ajis02-1971	308	26	a	a	DET
ajis02-1971	308	27	stylus	stylus	ADJ
ajis02-1971	308	28	)	)	PUNCT
ajis02-1971	308	29	.	.	PUNCT
ajis02-1971	309	1	the	the	DET
ajis02-1971	309	2	'	'	PUNCT
ajis02-1971	309	3	interactive	interactive	ADJ
ajis02-1971	309	4	audience	audience	NOUN
ajis02-1971	309	5	measurement	measurement	NOUN
ajis02-1971	309	6	and	and	CCONJ
ajis02-1971	309	7	advertising	advertising	NOUN
ajis02-1971	309	8	campaign	campaign	NOUN
ajis02-1971	309	9	reporting	reporting	NOUN
ajis02-1971	309	10	and	and	CCONJ
ajis02-1971	309	11	audit	audit	NOUN
ajis02-1971	309	12	guidelines	guideline	NOUN
ajis02-1971	309	13	'	'	PART
ajis02-1971	309	14	2014	2014	NUM
ajis02-1971	309	15	,	,	PUNCT
ajis02-1971	309	16	september	september	PROPN
ajis02-1971	309	17	)	)	PUNCT
ajis02-1971	309	18	states	state	NOUN
ajis02-1971	309	19	there	there	PRON
ajis02-1971	309	20	are	be	VERB
ajis02-1971	309	21	three	three	NUM
ajis02-1971	309	22	kinds	kind	NOUN
ajis02-1971	309	23	of	of	ADP
ajis02-1971	309	24	clicks	click	NOUN
ajis02-1971	309	25	:	:	PUNCT
ajis02-1971	309	26	click	click	VERB
ajis02-1971	309	27	-	-	PUNCT
ajis02-1971	309	28	through	through	NOUN
ajis02-1971	309	29	,	,	PUNCT
ajis02-1971	309	30	in	in	ADP
ajis02-1971	309	31	-	-	PUNCT
ajis02-1971	309	32	unit	unit	NOUN
ajis02-1971	309	33	click	click	NOUN
ajis02-1971	309	34	,	,	PUNCT
ajis02-1971	309	35	and	and	CCONJ
ajis02-1971	309	36	mouse	mouse	NOUN
ajis02-1971	309	37	-	-	PUNCT
ajis02-1971	309	38	over	over	ADP
ajis02-1971	309	39	(	(	PUNCT
ajis02-1971	309	40	e.g.	e.g.	ADV
ajis02-1971	309	41	,	,	PUNCT
ajis02-1971	309	42	mouse	mouse	NOUN
ajis02-1971	309	43	rollover	rollover	NOUN
ajis02-1971	309	44	,	,	PUNCT
ajis02-1971	309	45	or	or	CCONJ
ajis02-1971	309	46	user	user	NOUN
ajis02-1971	309	47	rolls	roll	VERB
ajis02-1971	309	48	mouse	mouse	NOUN
ajis02-1971	309	49	-	-	PUNCT
ajis02-1971	309	50	over	over	ADP
ajis02-1971	309	51	ad	ad	NOUN
ajis02-1971	309	52	)	)	PUNCT
ajis02-1971	309	53	.	.	PUNCT
ajis02-1971	310	1	these	these	DET
ajis02-1971	310	2	three	three	NUM
ajis02-1971	310	3	actions	action	NOUN
ajis02-1971	310	4	are	be	AUX
ajis02-1971	310	5	referred	refer	VERB
ajis02-1971	310	6	to	to	ADP
ajis02-1971	310	7	as	as	ADP
ajis02-1971	310	8	clicks	click	NOUN
ajis02-1971	310	9	.	.	PUNCT
ajis02-1971	311	1	a	a	DET
ajis02-1971	311	2	click	click	VERB
ajis02-1971	311	3	-	-	PUNCT
ajis02-1971	311	4	through	through	NOUN
ajis02-1971	311	5	is	be	AUX
ajis02-1971	311	6	when	when	SCONJ
ajis02-1971	311	7	a	a	DET
ajis02-1971	311	8	user	user	NOUN
ajis02-1971	311	9	initiates	initiate	VERB
ajis02-1971	311	10	action	action	NOUN
ajis02-1971	311	11	by	by	ADP
ajis02-1971	311	12	clicking	click	VERB
ajis02-1971	311	13	on	on	ADP
ajis02-1971	311	14	an	an	DET
ajis02-1971	311	15	ad	ad	NOUN
ajis02-1971	311	16	and	and	CCONJ
ajis02-1971	311	17	the	the	DET
ajis02-1971	311	18	click	click	VERB
ajis02-1971	311	19	-	-	PUNCT
ajis02-1971	311	20	through	through	NOUN
ajis02-1971	311	21	directs	direct	VERB
ajis02-1971	311	22	the	the	DET
ajis02-1971	311	23	user	user	NOUN
ajis02-1971	311	24	to	to	ADP
ajis02-1971	311	25	another	another	DET
ajis02-1971	311	26	online	online	ADJ
ajis02-1971	311	27	location	location	NOUN
ajis02-1971	311	28	,	,	PUNCT
ajis02-1971	311	29	such	such	ADJ
ajis02-1971	311	30	as	as	ADP
ajis02-1971	311	31	another	another	DET
ajis02-1971	311	32	browser	browser	NOUN
ajis02-1971	311	33	window	window	NOUN
ajis02-1971	311	34	or	or	CCONJ
ajis02-1971	311	35	web	web	NOUN
ajis02-1971	311	36	site	site	NOUN
ajis02-1971	311	37	.	.	PUNCT
ajis02-1971	312	1	clickthroughs	clickthrough	NOUN
ajis02-1971	312	2	are	be	AUX
ajis02-1971	312	3	tracked	track	VERB
ajis02-1971	312	4	and	and	CCONJ
ajis02-1971	312	5	reported	report	VERB
ajis02-1971	312	6	by	by	ADP
ajis02-1971	312	7	an	an	DET
ajis02-1971	312	8	ad	ad	NOUN
ajis02-1971	312	9	server	server	NOUN
ajis02-1971	312	10	,	,	PUNCT
ajis02-1971	312	11	and	and	CCONJ
ajis02-1971	312	12	it	it	PRON
ajis02-1971	312	13	is	be	AUX
ajis02-1971	312	14	imperative	imperative	ADJ
ajis02-1971	312	15	that	that	SCONJ
ajis02-1971	312	16	bot	bot	NOUN
ajis02-1971	312	17	activity	activity	NOUN
ajis02-1971	312	18	is	be	AUX
ajis02-1971	312	19	excluded	exclude	VERB
ajis02-1971	312	20	to	to	PART
ajis02-1971	312	21	ensure	ensure	VERB
ajis02-1971	312	22	accurate	accurate	ADJ
ajis02-1971	312	23	and	and	CCONJ
ajis02-1971	312	24	reliable	reliable	ADJ
ajis02-1971	312	25	metrics	metric	NOUN
ajis02-1971	312	26	.	.	PUNCT
ajis02-1971	313	1	the	the	DET
ajis02-1971	313	2	cost	cost	NOUN
ajis02-1971	313	3	-	-	PUNCT
ajis02-1971	313	4	per	per	ADP
ajis02-1971	313	5	-	-	PUNCT
ajis02-1971	313	6	click	click	NOUN
ajis02-1971	313	7	(	(	PUNCT
ajis02-1971	313	8	cpc	cpc	PROPN
ajis02-1971	313	9	)	)	PUNCT
ajis02-1971	313	10	model	model	NOUN
ajis02-1971	313	11	or	or	CCONJ
ajis02-1971	313	12	clickthrough	clickthrough	NOUN
ajis02-1971	313	13	rate	rate	NOUN
ajis02-1971	313	14	(	(	PUNCT
ajis02-1971	313	15	ctr	ctr	PROPN
ajis02-1971	313	16	)	)	PUNCT
ajis02-1971	313	17	remains	remain	VERB
ajis02-1971	313	18	one	one	NUM
ajis02-1971	313	19	of	of	ADP
ajis02-1971	313	20	the	the	DET
ajis02-1971	313	21	most	most	ADV
ajis02-1971	313	22	important	important	ADJ
ajis02-1971	313	23	media	medium	NOUN
ajis02-1971	313	24	pricing	pricing	NOUN
ajis02-1971	313	25	metrics	metric	NOUN
ajis02-1971	313	26	for	for	ADP
ajis02-1971	313	27	the	the	DET
ajis02-1971	313	28	internet	internet	NOUN
ajis02-1971	313	29	.	.	PUNCT
ajis02-1971	314	1	click	click	VERB
ajis02-1971	314	2	-	-	PUNCT
ajis02-1971	314	3	throughs	through	NOUN
ajis02-1971	314	4	are	be	AUX
ajis02-1971	314	5	based	base	VERB
ajis02-1971	314	6	on	on	ADP
ajis02-1971	314	7	the	the	DET
ajis02-1971	314	8	number	number	NOUN
ajis02-1971	314	9	of	of	ADP
ajis02-1971	314	10	clicks	click	NOUN
ajis02-1971	314	11	divided	divide	VERB
ajis02-1971	314	12	by	by	ADP
ajis02-1971	314	13	the	the	DET
ajis02-1971	314	14	number	number	NOUN
ajis02-1971	314	15	of	of	ADP
ajis02-1971	314	16	ads	ad	NOUN
ajis02-1971	314	17	requested	request	VERB
ajis02-1971	314	18	or	or	CCONJ
ajis02-1971	314	19	clicked	click	VERB
ajis02-1971	314	20	on	on	ADP
ajis02-1971	314	21	by	by	ADP
ajis02-1971	314	22	users	user	NOUN
ajis02-1971	314	23	during	during	ADP
ajis02-1971	314	24	a	a	DET
ajis02-1971	314	25	time	time	NOUN
ajis02-1971	314	26	period	period	NOUN
ajis02-1971	314	27	(	(	PUNCT
ajis02-1971	314	28	bhat	bhat	PROPN
ajis02-1971	314	29	,	,	PUNCT
ajis02-1971	314	30	bevans	bevan	NOUN
ajis02-1971	314	31	&	&	CCONJ
ajis02-1971	314	32	sengupta	sengupta	NOUN
ajis02-1971	314	33	2002	2002	NUM
ajis02-1971	314	34	)	)	PUNCT
ajis02-1971	314	35	.	.	PUNCT
ajis02-1971	315	1	according	accord	VERB
ajis02-1971	315	2	to	to	ADP
ajis02-1971	315	3	the	the	DET
ajis02-1971	315	4	structurational	structurational	ADJ
ajis02-1971	315	5	point	point	NOUN
ajis02-1971	315	6	of	of	ADP
ajis02-1971	315	7	view	view	NOUN
ajis02-1971	315	8	(	(	PUNCT
ajis02-1971	315	9	giddens	giddens	PROPN
ajis02-1971	315	10	1986	1986	NUM
ajis02-1971	315	11	)	)	PUNCT
ajis02-1971	315	12	,	,	PUNCT
ajis02-1971	315	13	these	these	DET
ajis02-1971	315	14	two	two	NUM
ajis02-1971	315	15	sets	set	NOUN
ajis02-1971	315	16	of	of	ADP
ajis02-1971	315	17	measures	measure	NOUN
ajis02-1971	315	18	are	be	AUX
ajis02-1971	315	19	characterized	characterize	VERB
ajis02-1971	315	20	by	by	ADP
ajis02-1971	315	21	different	different	ADJ
ajis02-1971	315	22	,	,	PUNCT
ajis02-1971	315	23	but	but	CCONJ
ajis02-1971	315	24	complementary	complementary	ADJ
ajis02-1971	315	25	views	view	NOUN
ajis02-1971	315	26	regarding	regard	VERB
ajis02-1971	315	27	the	the	DET
ajis02-1971	315	28	role	role	NOUN
ajis02-1971	315	29	of	of	ADP
ajis02-1971	315	30	interactive	interactive	ADJ
ajis02-1971	315	31	advertising	advertising	NOUN
ajis02-1971	315	32	.	.	PUNCT
ajis02-1971	316	1	one	one	NUM
ajis02-1971	316	2	set	set	NOUN
ajis02-1971	316	3	of	of	ADP
ajis02-1971	316	4	measures	measure	NOUN
ajis02-1971	316	5	focuses	focus	VERB
ajis02-1971	316	6	on	on	ADP
ajis02-1971	316	7	the	the	DET
ajis02-1971	316	8	number	number	NOUN
ajis02-1971	316	9	of	of	ADP
ajis02-1971	316	10	impressions	impression	NOUN
ajis02-1971	316	11	.	.	PUNCT
ajis02-1971	317	1	such	such	ADJ
ajis02-1971	317	2	measures	measure	NOUN
ajis02-1971	317	3	might	might	AUX
ajis02-1971	317	4	be	be	AUX
ajis02-1971	317	5	descriptively	descriptively	ADV
ajis02-1971	317	6	labelled	label	VERB
ajis02-1971	317	7	as	as	ADP
ajis02-1971	317	8	control	control	NOUN
ajis02-1971	317	9	process	process	NOUN
ajis02-1971	317	10	measures	measure	NOUN
ajis02-1971	317	11	centralizing	centralize	VERB
ajis02-1971	317	12	around	around	ADP
ajis02-1971	317	13	advertisers	advertiser	NOUN
ajis02-1971	317	14	’	'	PUNCT
ajis02-1971	317	15	goal	goal	NOUN
ajis02-1971	317	16	.	.	PUNCT
ajis02-1971	318	1	this	this	PRON
ajis02-1971	318	2	is	be	AUX
ajis02-1971	318	3	related	relate	VERB
ajis02-1971	318	4	to	to	ADP
ajis02-1971	318	5	branding	branding	NOUN
ajis02-1971	318	6	goals	goal	NOUN
ajis02-1971	318	7	.	.	PUNCT
ajis02-1971	319	1	the	the	DET
ajis02-1971	319	2	second	second	ADJ
ajis02-1971	319	3	set	set	NOUN
ajis02-1971	319	4	of	of	ADP
ajis02-1971	319	5	measures	measure	NOUN
ajis02-1971	319	6	focuses	focus	VERB
ajis02-1971	319	7	on	on	ADP
ajis02-1971	319	8	the	the	DET
ajis02-1971	319	9	effects	effect	NOUN
ajis02-1971	319	10	of	of	ADP
ajis02-1971	319	11	consumers	consumer	NOUN
ajis02-1971	319	12	'	'	PART
ajis02-1971	319	13	using	use	VERB
ajis02-1971	319	14	interactive	interactive	ADJ
ajis02-1971	319	15	media	medium	NOUN
ajis02-1971	319	16	.	.	PUNCT
ajis02-1971	320	1	within	within	ADP
ajis02-1971	320	2	an	an	DET
ajis02-1971	320	3	interactive	interactive	ADJ
ajis02-1971	320	4	context	context	NOUN
ajis02-1971	320	5	measures	measure	NOUN
ajis02-1971	320	6	such	such	ADJ
ajis02-1971	320	7	as	as	ADP
ajis02-1971	320	8	awareness	awareness	NOUN
ajis02-1971	320	9	,	,	PUNCT
ajis02-1971	320	10	attitude	attitude	NOUN
ajis02-1971	320	11	,	,	PUNCT
ajis02-1971	320	12	and	and	CCONJ
ajis02-1971	320	13	product	product	NOUN
ajis02-1971	320	14	choice	choice	NOUN
ajis02-1971	320	15	,	,	PUNCT
ajis02-1971	320	16	among	among	ADP
ajis02-1971	320	17	others	other	NOUN
ajis02-1971	320	18	,	,	PUNCT
ajis02-1971	320	19	are	be	AUX
ajis02-1971	320	20	not	not	PART
ajis02-1971	320	21	simply	simply	ADV
ajis02-1971	320	22	the	the	DET
ajis02-1971	320	23	result	result	NOUN
ajis02-1971	320	24	of	of	ADP
ajis02-1971	320	25	exposure	exposure	NOUN
ajis02-1971	320	26	to	to	ADP
ajis02-1971	320	27	advertising	advertising	NOUN
ajis02-1971	320	28	;	;	PUNCT
ajis02-1971	320	29	they	they	PRON
ajis02-1971	320	30	are	be	AUX
ajis02-1971	320	31	also	also	ADV
ajis02-1971	320	32	the	the	DET
ajis02-1971	320	33	result	result	NOUN
ajis02-1971	320	34	of	of	ADP
ajis02-1971	320	35	choices	choice	NOUN
ajis02-1971	320	36	made	make	VERB
ajis02-1971	320	37	by	by	ADP
ajis02-1971	320	38	the	the	DET
ajis02-1971	320	39	consumer	consumer	NOUN
ajis02-1971	320	40	,	,	PUNCT
ajis02-1971	320	41	which	which	PRON
ajis02-1971	320	42	are	be	AUX
ajis02-1971	320	43	,	,	PUNCT
ajis02-1971	320	44	in	in	ADP
ajis02-1971	320	45	turn	turn	NOUN
ajis02-1971	320	46	,	,	PUNCT
ajis02-1971	320	47	guided	guide	VERB
ajis02-1971	320	48	by	by	ADP
ajis02-1971	320	49	the	the	DET
ajis02-1971	320	50	consumer	consumer	NOUN
ajis02-1971	320	51	's	's	PART
ajis02-1971	320	52	goals	goal	NOUN
ajis02-1971	320	53	and	and	CCONJ
ajis02-1971	320	54	purposes	purpose	NOUN
ajis02-1971	320	55	.	.	PUNCT
ajis02-1971	321	1	these	these	DET
ajis02-1971	321	2	outcome	outcome	NOUN
ajis02-1971	321	3	measures	measure	NOUN
ajis02-1971	321	4	are	be	AUX
ajis02-1971	321	5	the	the	DET
ajis02-1971	321	6	joint	joint	ADJ
ajis02-1971	321	7	product	product	NOUN
ajis02-1971	321	8	,	,	PUNCT
ajis02-1971	321	9	or	or	CCONJ
ajis02-1971	321	10	interaction	interaction	NOUN
ajis02-1971	321	11	,	,	PUNCT
ajis02-1971	321	12	of	of	ADP
ajis02-1971	321	13	the	the	DET
ajis02-1971	321	14	consumer	consumer	NOUN
ajis02-1971	321	15	and	and	CCONJ
ajis02-1971	321	16	the	the	DET
ajis02-1971	321	17	advertising	advertising	NOUN
ajis02-1971	321	18	.	.	PUNCT
ajis02-1971	322	1	in	in	ADP
ajis02-1971	322	2	that	that	DET
ajis02-1971	322	3	sense	sense	NOUN
ajis02-1971	322	4	,	,	PUNCT
ajis02-1971	322	5	advertising	advertise	VERB
ajis02-1971	322	6	both	both	DET
ajis02-1971	322	7	shapes	shape	NOUN
ajis02-1971	322	8	and	and	CCONJ
ajis02-1971	322	9	is	be	AUX
ajis02-1971	322	10	shaped	shape	VERB
ajis02-1971	322	11	by	by	ADP
ajis02-1971	322	12	consumer	consumer	NOUN
ajis02-1971	322	13	preferences	preference	NOUN
ajis02-1971	322	14	(	(	PUNCT
ajis02-1971	322	15	pavlou	pavlou	PROPN
ajis02-1971	322	16	&	&	CCONJ
ajis02-1971	322	17	stewart	stewart	PROPN
ajis02-1971	322	18	2000	2000	NUM
ajis02-1971	322	19	)	)	PUNCT
ajis02-1971	322	20	.	.	PUNCT
ajis02-1971	323	1	accordingly	accordingly	ADV
ajis02-1971	323	2	,	,	PUNCT
ajis02-1971	323	3	revenue	revenue	NOUN
ajis02-1971	323	4	per	per	ADP
ajis02-1971	323	5	thousand	thousand	NUM
ajis02-1971	323	6	impressions	impression	NOUN
ajis02-1971	323	7	(	(	PUNCT
ajis02-1971	323	8	rpm	rpm	NOUN
ajis02-1971	323	9	)	)	PUNCT
ajis02-1971	323	10	and	and	CCONJ
ajis02-1971	323	11	click	click	VERB
ajis02-1971	323	12	through	through	ADP
ajis02-1971	323	13	rate	rate	NOUN
ajis02-1971	323	14	(	(	PUNCT
ajis02-1971	323	15	ctr	ctr	PROPN
ajis02-1971	323	16	)	)	PUNCT
ajis02-1971	323	17	are	be	AUX
ajis02-1971	323	18	the	the	DET
ajis02-1971	323	19	two	two	NUM
ajis02-1971	323	20	most	most	ADV
ajis02-1971	323	21	common	common	ADJ
ajis02-1971	323	22	metrics	metric	NOUN
ajis02-1971	323	23	currently	currently	ADV
ajis02-1971	323	24	being	be	AUX
ajis02-1971	323	25	used	use	VERB
ajis02-1971	323	26	(	(	PUNCT
ajis02-1971	323	27	hagen	hagen	PROPN
ajis02-1971	323	28	,	,	PUNCT
ajis02-1971	323	29	robertson	robertson	PROPN
ajis02-1971	323	30	&	&	CCONJ
ajis02-1971	323	31	sadler	sadler	PROPN
ajis02-1971	323	32	2006	2006	NUM
ajis02-1971	323	33	;	;	PUNCT
ajis02-1971	323	34	punyatoya	punyatoya	NOUN
ajis02-1971	323	35	2011	2011	NUM
ajis02-1971	323	36	;	;	PUNCT
ajis02-1971	323	37	rosenkrans	rosenkrans	PROPN
ajis02-1971	323	38	,	,	PUNCT
ajis02-1971	323	39	g.	g.	PROPN
ajis02-1971	323	40	2007	2007	NUM
ajis02-1971	323	41	;	;	PUNCT
ajis02-1971	323	42	rosenkrans	rosenkran	NOUN
ajis02-1971	323	43	,	,	PUNCT
ajis02-1971	323	44	ginger	ginger	NOUN
ajis02-1971	323	45	2007	2007	NUM
ajis02-1971	323	46	)	)	PUNCT
ajis02-1971	323	47	.	.	PUNCT
ajis02-1971	324	1	when	when	SCONJ
ajis02-1971	324	2	the	the	DET
ajis02-1971	324	3	number	number	NOUN
ajis02-1971	324	4	of	of	ADP
ajis02-1971	324	5	impressions	impression	NOUN
ajis02-1971	324	6	is	be	AUX
ajis02-1971	324	7	chosen	choose	VERB
ajis02-1971	324	8	,	,	PUNCT
ajis02-1971	324	9	the	the	DET
ajis02-1971	324	10	cost	cost	NOUN
ajis02-1971	324	11	is	be	AUX
ajis02-1971	324	12	calculated	calculate	VERB
ajis02-1971	324	13	by	by	ADP
ajis02-1971	324	14	the	the	DET
ajis02-1971	324	15	cost	cost	NOUN
ajis02-1971	324	16	per	per	ADP
ajis02-1971	324	17	thousand	thousand	NUM
ajis02-1971	324	18	exposure	exposure	NOUN
ajis02-1971	324	19	(	(	PUNCT
ajis02-1971	324	20	cpm	cpm	NOUN
ajis02-1971	324	21	)	)	PUNCT
ajis02-1971	324	22	model	model	NOUN
ajis02-1971	324	23	;	;	PUNCT
ajis02-1971	324	24	and	and	CCONJ
ajis02-1971	324	25	the	the	DET
ajis02-1971	324	26	revenue	revenue	NOUN
ajis02-1971	324	27	is	be	AUX
ajis02-1971	324	28	calculated	calculate	VERB
ajis02-1971	324	29	by	by	ADP
ajis02-1971	324	30	the	the	DET
ajis02-1971	324	31	revenue	revenue	NOUN
ajis02-1971	324	32	per	per	ADP
ajis02-1971	324	33	thousand	thousand	NUM
ajis02-1971	324	34	(	(	PUNCT
ajis02-1971	324	35	rpm	rpm	PROPN
ajis02-1971	324	36	)	)	PUNCT
ajis02-1971	324	37	metric	metric	NOUN
ajis02-1971	324	38	(	(	PUNCT
ajis02-1971	324	39	hoffman	hoffman	PROPN
ajis02-1971	324	40	&	&	CCONJ
ajis02-1971	324	41	novak	novak	PROPN
ajis02-1971	324	42	2000	2000	NUM
ajis02-1971	324	43	)	)	PUNCT
ajis02-1971	324	44	.	.	PUNCT
ajis02-1971	325	1	the	the	DET
ajis02-1971	325	2	cpm	cpm	PROPN
ajis02-1971	325	3	model	model	NOUN
ajis02-1971	325	4	has	have	AUX
ajis02-1971	325	5	commonly	commonly	ADV
ajis02-1971	325	6	been	be	AUX
ajis02-1971	325	7	used	use	VERB
ajis02-1971	325	8	for	for	ADP
ajis02-1971	325	9	many	many	ADJ
ajis02-1971	325	10	traditional	traditional	ADJ
ajis02-1971	325	11	media	medium	NOUN
ajis02-1971	325	12	,	,	PUNCT
ajis02-1971	325	13	such	such	ADJ
ajis02-1971	325	14	as	as	ADP
ajis02-1971	325	15	television	television	NOUN
ajis02-1971	325	16	and	and	CCONJ
ajis02-1971	325	17	newspapers	newspaper	NOUN
ajis02-1971	325	18	,	,	PUNCT
ajis02-1971	325	19	and	and	CCONJ
ajis02-1971	325	20	has	have	AUX
ajis02-1971	325	21	also	also	ADV
ajis02-1971	325	22	been	be	AUX
ajis02-1971	325	23	adopted	adopt	VERB
ajis02-1971	325	24	for	for	ADP
ajis02-1971	325	25	online	online	ADJ
ajis02-1971	325	26	advertising	advertising	NOUN
ajis02-1971	325	27	.	.	PUNCT
ajis02-1971	326	1	even	even	ADV
ajis02-1971	326	2	though	though	SCONJ
ajis02-1971	326	3	highly	highly	ADV
ajis02-1971	326	4	adaverse	adaverse	ADJ
ajis02-1971	326	5	users	user	NOUN
ajis02-1971	326	6	are	be	AUX
ajis02-1971	326	7	unlikely	unlikely	ADJ
ajis02-1971	326	8	to	to	PART
ajis02-1971	326	9	respond	respond	VERB
ajis02-1971	326	10	to	to	ADP
ajis02-1971	326	11	ads	ad	NOUN
ajis02-1971	326	12	,	,	PUNCT
ajis02-1971	326	13	the	the	DET
ajis02-1971	326	14	cpm	cpm	PROPN
ajis02-1971	326	15	model	model	NOUN
ajis02-1971	326	16	charges	charge	VERB
ajis02-1971	326	17	advertisers	advertiser	NOUN
ajis02-1971	326	18	according	accord	VERB
ajis02-1971	326	19	to	to	ADP
ajis02-1971	326	20	the	the	DET
ajis02-1971	326	21	level	level	NOUN
ajis02-1971	326	22	of	of	ADP
ajis02-1971	326	23	exposure	exposure	NOUN
ajis02-1971	326	24	,	,	PUNCT
ajis02-1971	326	25	regardless	regardless	ADV
ajis02-1971	326	26	of	of	ADP
ajis02-1971	326	27	ad	ad	NOUN
ajis02-1971	326	28	effectiveness	effectiveness	NOUN
ajis02-1971	326	29	.	.	PUNCT
ajis02-1971	327	1	impressions	impression	NOUN
ajis02-1971	327	2	,	,	PUNCT
ajis02-1971	327	3	basically	basically	ADV
ajis02-1971	327	4	,	,	PUNCT
ajis02-1971	327	5	do	do	AUX
ajis02-1971	327	6	not	not	PART
ajis02-1971	327	7	track	track	VERB
ajis02-1971	327	8	whether	whether	SCONJ
ajis02-1971	327	9	users	user	NOUN
ajis02-1971	327	10	interacted	interact	VERB
ajis02-1971	327	11	with	with	ADP
ajis02-1971	327	12	an	an	DET
ajis02-1971	327	13	ad	ad	NOUN
ajis02-1971	327	14	and	and	CCONJ
ajis02-1971	327	15	definitely	definitely	ADV
ajis02-1971	327	16	do	do	AUX
ajis02-1971	327	17	not	not	PART
ajis02-1971	327	18	measure	measure	VERB
ajis02-1971	327	19	the	the	DET
ajis02-1971	327	20	matching	matching	NOUN
ajis02-1971	327	21	of	of	ADP
ajis02-1971	327	22	mobile	mobile	ADJ
ajis02-1971	327	23	ads	ad	NOUN
ajis02-1971	327	24	.	.	PUNCT
ajis02-1971	328	1	on	on	ADP
ajis02-1971	328	2	the	the	DET
ajis02-1971	328	3	other	other	ADJ
ajis02-1971	328	4	hand	hand	NOUN
ajis02-1971	328	5	,	,	PUNCT
ajis02-1971	328	6	when	when	SCONJ
ajis02-1971	328	7	the	the	DET
ajis02-1971	328	8	number	number	NOUN
ajis02-1971	328	9	of	of	ADP
ajis02-1971	328	10	clicks	click	NOUN
ajis02-1971	328	11	is	be	AUX
ajis02-1971	328	12	chosen	choose	VERB
ajis02-1971	328	13	,	,	PUNCT
ajis02-1971	328	14	the	the	DET
ajis02-1971	328	15	cost	cost	NOUN
ajis02-1971	328	16	and	and	CCONJ
ajis02-1971	328	17	the	the	DET
ajis02-1971	328	18	revenue	revenue	NOUN
ajis02-1971	328	19	are	be	AUX
ajis02-1971	328	20	both	both	PRON
ajis02-1971	328	21	calculated	calculate	VERB
ajis02-1971	328	22	by	by	ADP
ajis02-1971	328	23	performance	performance	NOUN
ajis02-1971	328	24	-	-	PUNCT
ajis02-1971	328	25	based	base	VERB
ajis02-1971	328	26	models	model	NOUN
ajis02-1971	328	27	.	.	PUNCT
ajis02-1971	329	1	these	these	DET
ajis02-1971	329	2	performance	performance	NOUN
ajis02-1971	329	3	-	-	PUNCT
ajis02-1971	329	4	based	base	VERB
ajis02-1971	329	5	revenue	revenue	NOUN
ajis02-1971	329	6	models	model	NOUN
ajis02-1971	329	7	take	take	VERB
ajis02-1971	329	8	into	into	ADP
ajis02-1971	329	9	account	account	NOUN
ajis02-1971	329	10	user	user	NOUN
ajis02-1971	329	11	ad	ad	NOUN
ajis02-1971	329	12	aversion	aversion	NOUN
ajis02-1971	329	13	and	and	CCONJ
ajis02-1971	329	14	charge	charge	NOUN
ajis02-1971	329	15	advertisers	advertiser	NOUN
ajis02-1971	329	16	on	on	ADP
ajis02-1971	329	17	the	the	DET
ajis02-1971	329	18	basis	basis	NOUN
ajis02-1971	329	19	of	of	ADP
ajis02-1971	329	20	user	user	NOUN
ajis02-1971	329	21	actions	action	NOUN
ajis02-1971	329	22	.	.	PUNCT
ajis02-1971	330	1	for	for	ADP
ajis02-1971	330	2	example	example	NOUN
ajis02-1971	330	3	,	,	PUNCT
ajis02-1971	330	4	in	in	ADP
ajis02-1971	330	5	cost	cost	NOUN
ajis02-1971	330	6	-	-	PUNCT
ajis02-1971	330	7	per	per	ADP
ajis02-1971	330	8	-	-	PUNCT
ajis02-1971	330	9	click	click	NOUN
ajis02-1971	330	10	(	(	PUNCT
ajis02-1971	330	11	cpc)—a	cpc)—a	VERB
ajis02-1971	330	12	highly	highly	ADV
ajis02-1971	330	13	successful	successful	ADJ
ajis02-1971	330	14	and	and	CCONJ
ajis02-1971	330	15	popular	popular	ADJ
ajis02-1971	330	16	performance	performance	NOUN
ajis02-1971	330	17	-	-	PUNCT
ajis02-1971	330	18	based	base	VERB
ajis02-1971	330	19	model	model	NOUN
ajis02-1971	330	20	—	—	PUNCT
ajis02-1971	330	21	advertisers	advertiser	NOUN
ajis02-1971	330	22	australasian	australasian	ADJ
ajis02-1971	330	23	journal	journal	NOUN
ajis02-1971	330	24	of	of	ADP
ajis02-1971	330	25	information	information	PROPN
ajis02-1971	330	26	systems	systems	PROPN
ajis02-1971	330	27	truong	truong	PROPN
ajis02-1971	330	28	,	,	PUNCT
ajis02-1971	330	29	nkhoma	nkhoma	PROPN
ajis02-1971	330	30	&	&	CCONJ
ajis02-1971	330	31	pansuwong	pansuwong	ADJ
ajis02-1971	330	32	2019	2019	NUM
ajis02-1971	330	33	,	,	PUNCT
ajis02-1971	330	34	vol	vol	NOUN
ajis02-1971	330	35	23	23	NUM
ajis02-1971	330	36	,	,	PUNCT
ajis02-1971	330	37	research	research	NOUN
ajis02-1971	330	38	article	article	NOUN
ajis02-1971	330	39	integrated	integrate	VERB
ajis02-1971	330	40	effectiveness	effectiveness	NOUN
ajis02-1971	330	41	framework	framework	NOUN
ajis02-1971	330	42	for	for	ADP
ajis02-1971	330	43	in	in	ADP
ajis02-1971	330	44	-	-	PUNCT
ajis02-1971	330	45	app	app	NOUN
ajis02-1971	330	46	advertising	advertising	NOUN
ajis02-1971	330	47	15	15	NUM
ajis02-1971	330	48	pay	pay	NOUN
ajis02-1971	330	49	only	only	ADV
ajis02-1971	330	50	when	when	SCONJ
ajis02-1971	330	51	their	their	PRON
ajis02-1971	330	52	ads	ad	NOUN
ajis02-1971	330	53	generate	generate	VERB
ajis02-1971	330	54	clicks	click	NOUN
ajis02-1971	330	55	.	.	PUNCT
ajis02-1971	331	1	recently	recently	ADV
ajis02-1971	331	2	,	,	PUNCT
ajis02-1971	331	3	performance	performance	NOUN
ajis02-1971	331	4	-	-	PUNCT
ajis02-1971	331	5	based	base	VERB
ajis02-1971	331	6	ad	ad	NOUN
ajis02-1971	331	7	revenues	revenue	NOUN
ajis02-1971	331	8	surpassed	surpass	VERB
ajis02-1971	331	9	the	the	DET
ajis02-1971	331	10	cpm	cpm	PROPN
ajis02-1971	331	11	revenues	revenue	NOUN
ajis02-1971	331	12	in	in	ADP
ajis02-1971	331	13	2006	2006	NUM
ajis02-1971	331	14	and	and	CCONJ
ajis02-1971	331	15	remain	remain	VERB
ajis02-1971	331	16	increasingly	increasingly	ADV
ajis02-1971	331	17	dominant	dominant	ADJ
ajis02-1971	331	18	(	(	PUNCT
ajis02-1971	331	19	lin	lin	PROPN
ajis02-1971	331	20	,	,	PUNCT
ajis02-1971	331	21	m	m	PROPN
ajis02-1971	331	22	,	,	PUNCT
ajis02-1971	331	23	ke	ke	PROPN
ajis02-1971	331	24	&	&	CCONJ
ajis02-1971	331	25	whinston	whinston	PROPN
ajis02-1971	331	26	2012	2012	NUM
ajis02-1971	331	27	)	)	PUNCT
ajis02-1971	331	28	.	.	PUNCT
ajis02-1971	332	1	click	click	VERB
ajis02-1971	332	2	-	-	PUNCT
ajis02-1971	332	3	through	through	ADP
ajis02-1971	332	4	rate	rate	NOUN
ajis02-1971	332	5	(	(	PUNCT
ajis02-1971	332	6	ctr	ctr	PROPN
ajis02-1971	332	7	)	)	PUNCT
ajis02-1971	332	8	is	be	AUX
ajis02-1971	332	9	a	a	DET
ajis02-1971	332	10	performance	performance	NOUN
ajis02-1971	332	11	-	-	PUNCT
ajis02-1971	332	12	based	base	VERB
ajis02-1971	332	13	metric	metric	NOUN
ajis02-1971	332	14	.	.	PUNCT
ajis02-1971	333	1	it	it	PRON
ajis02-1971	333	2	is	be	AUX
ajis02-1971	333	3	the	the	DET
ajis02-1971	333	4	ratio	ratio	NOUN
ajis02-1971	333	5	of	of	ADP
ajis02-1971	333	6	a	a	DET
ajis02-1971	333	7	number	number	NOUN
ajis02-1971	333	8	of	of	ADP
ajis02-1971	333	9	times	time	NOUN
ajis02-1971	333	10	an	an	DET
ajis02-1971	333	11	advertisement	advertisement	NOUN
ajis02-1971	333	12	is	be	AUX
ajis02-1971	333	13	clicked	click	VERB
ajis02-1971	333	14	to	to	ADP
ajis02-1971	333	15	the	the	DET
ajis02-1971	333	16	number	number	NOUN
ajis02-1971	333	17	of	of	ADP
ajis02-1971	333	18	advertisement	advertisement	NOUN
ajis02-1971	333	19	impressions	impression	NOUN
ajis02-1971	333	20	(	(	PUNCT
ajis02-1971	333	21	schonberg	schonberg	PROPN
ajis02-1971	333	22	et	et	PROPN
ajis02-1971	333	23	al	al	PROPN
ajis02-1971	333	24	.	.	PROPN
ajis02-1971	333	25	2000	2000	NUM
ajis02-1971	333	26	)	)	PUNCT
ajis02-1971	333	27	.	.	PUNCT
ajis02-1971	334	1	this	this	DET
ajis02-1971	334	2	metric	metric	NOUN
ajis02-1971	334	3	is	be	AUX
ajis02-1971	334	4	one	one	NUM
ajis02-1971	334	5	of	of	ADP
ajis02-1971	334	6	the	the	DET
ajis02-1971	334	7	oldest	old	ADJ
ajis02-1971	334	8	methods	method	NOUN
ajis02-1971	334	9	of	of	ADP
ajis02-1971	334	10	evaluating	evaluate	VERB
ajis02-1971	334	11	the	the	DET
ajis02-1971	334	12	success	success	NOUN
ajis02-1971	334	13	of	of	ADP
ajis02-1971	334	14	online	online	ADJ
ajis02-1971	334	15	advertising	advertising	NOUN
ajis02-1971	334	16	campaigns	campaign	NOUN
ajis02-1971	334	17	and	and	CCONJ
ajis02-1971	334	18	is	be	AUX
ajis02-1971	334	19	an	an	DET
ajis02-1971	334	20	appropriate	appropriate	ADJ
ajis02-1971	334	21	tool	tool	NOUN
ajis02-1971	334	22	for	for	ADP
ajis02-1971	334	23	assessing	assess	VERB
ajis02-1971	334	24	direct	direct	ADJ
ajis02-1971	334	25	marketing	marketing	NOUN
ajis02-1971	334	26	objectives	objective	NOUN
ajis02-1971	334	27	.	.	PUNCT
ajis02-1971	335	1	ctr	ctr	PROPN
ajis02-1971	335	2	is	be	AUX
ajis02-1971	335	3	commonly	commonly	ADV
ajis02-1971	335	4	used	use	VERB
ajis02-1971	335	5	to	to	PART
ajis02-1971	335	6	evaluate	evaluate	VERB
ajis02-1971	335	7	the	the	DET
ajis02-1971	335	8	effectiveness	effectiveness	NOUN
ajis02-1971	335	9	of	of	ADP
ajis02-1971	335	10	banner	banner	NOUN
ajis02-1971	335	11	ads	ad	NOUN
ajis02-1971	335	12	(	(	PUNCT
ajis02-1971	335	13	kumar	kumar	PROPN
ajis02-1971	335	14	,	,	PUNCT
ajis02-1971	335	15	s	s	PROPN
ajis02-1971	335	16	2016	2016	NUM
ajis02-1971	335	17	)	)	PUNCT
ajis02-1971	335	18	.	.	PUNCT
ajis02-1971	336	1	clickthroughs	clickthrough	NOUN
ajis02-1971	336	2	are	be	AUX
ajis02-1971	336	3	behavioural	behavioural	ADJ
ajis02-1971	336	4	and	and	CCONJ
ajis02-1971	336	5	are	be	AUX
ajis02-1971	336	6	an	an	DET
ajis02-1971	336	7	accountable	accountable	ADJ
ajis02-1971	336	8	measure	measure	NOUN
ajis02-1971	336	9	for	for	ADP
ajis02-1971	336	10	online	online	ADJ
ajis02-1971	336	11	advertising	advertising	NOUN
ajis02-1971	336	12	.	.	PUNCT
ajis02-1971	337	1	click	click	VERB
ajis02-1971	337	2	-	-	PUNCT
ajis02-1971	337	3	through	through	ADP
ajis02-1971	337	4	metrics	metric	NOUN
ajis02-1971	337	5	are	be	AUX
ajis02-1971	337	6	easy	easy	ADJ
ajis02-1971	337	7	to	to	PART
ajis02-1971	337	8	observe	observe	VERB
ajis02-1971	337	9	and	and	CCONJ
ajis02-1971	337	10	they	they	PRON
ajis02-1971	337	11	indicate	indicate	VERB
ajis02-1971	337	12	a	a	DET
ajis02-1971	337	13	behavioural	behavioural	ADJ
ajis02-1971	337	14	response	response	NOUN
ajis02-1971	337	15	;	;	PUNCT
ajis02-1971	337	16	clicks	click	NOUN
ajis02-1971	337	17	indicate	indicate	VERB
ajis02-1971	337	18	an	an	DET
ajis02-1971	337	19	immediate	immediate	ADJ
ajis02-1971	337	20	interest	interest	NOUN
ajis02-1971	337	21	in	in	ADP
ajis02-1971	337	22	the	the	DET
ajis02-1971	337	23	advertised	advertised	ADJ
ajis02-1971	337	24	brand	brand	NOUN
ajis02-1971	337	25	(	(	PUNCT
ajis02-1971	337	26	chatterjee	chatterjee	PROPN
ajis02-1971	337	27	,	,	PUNCT
ajis02-1971	337	28	hoffman	hoffman	PROPN
ajis02-1971	337	29	&	&	CCONJ
ajis02-1971	337	30	novak	novak	PROPN
ajis02-1971	337	31	2003	2003	NUM
ajis02-1971	337	32	;	;	PUNCT
ajis02-1971	337	33	singh	singh	PROPN
ajis02-1971	337	34	,	,	PUNCT
ajis02-1971	337	35	dalal	dalal	PROPN
ajis02-1971	337	36	&	&	CCONJ
ajis02-1971	337	37	spears	spear	NOUN
ajis02-1971	337	38	2005	2005	NUM
ajis02-1971	337	39	)	)	PUNCT
ajis02-1971	337	40	(	(	PUNCT
ajis02-1971	337	41	chatterjee	chatterjee	PROPN
ajis02-1971	337	42	,	,	PUNCT
ajis02-1971	337	43	hoffman	hoffman	PROPN
ajis02-1971	337	44	,	,	PUNCT
ajis02-1971	337	45	&	&	CCONJ
ajis02-1971	337	46	novak	novak	PROPN
ajis02-1971	337	47	,	,	PUNCT
ajis02-1971	337	48	2003	2003	NUM
ajis02-1971	337	49	;	;	PUNCT
ajis02-1971	337	50	lawrence	lawrence	PROPN
ajis02-1971	337	51	2000	2000	NUM
ajis02-1971	337	52	;	;	PUNCT
ajis02-1971	337	53	singh	singh	PROPN
ajis02-1971	337	54	&	&	CCONJ
ajis02-1971	337	55	dalal	dalal	PROPN
ajis02-1971	337	56	1999	1999	NUM
ajis02-1971	337	57	)	)	PUNCT
ajis02-1971	337	58	.	.	PUNCT
ajis02-1971	338	1	the	the	DET
ajis02-1971	338	2	ctr	ctr	PROPN
ajis02-1971	338	3	is	be	AUX
ajis02-1971	338	4	considered	consider	VERB
ajis02-1971	338	5	a	a	DET
ajis02-1971	338	6	good	good	ADJ
ajis02-1971	338	7	diagnostic	diagnostic	ADJ
ajis02-1971	338	8	metric	metric	NOUN
ajis02-1971	338	9	for	for	ADP
ajis02-1971	338	10	direct	direct	ADJ
ajis02-1971	338	11	responses	response	NOUN
ajis02-1971	338	12	.	.	PUNCT
ajis02-1971	339	1	the	the	DET
ajis02-1971	339	2	ctr	ctr	PROPN
ajis02-1971	339	3	is	be	AUX
ajis02-1971	339	4	also	also	ADV
ajis02-1971	339	5	a	a	DET
ajis02-1971	339	6	good	good	ADJ
ajis02-1971	339	7	metric	metric	NOUN
ajis02-1971	339	8	to	to	PART
ajis02-1971	339	9	measure	measure	VERB
ajis02-1971	339	10	the	the	DET
ajis02-1971	339	11	branding	brand	VERB
ajis02-1971	339	12	goal	goal	NOUN
ajis02-1971	339	13	in	in	ADP
ajis02-1971	339	14	the	the	DET
ajis02-1971	339	15	long	long	ADJ
ajis02-1971	339	16	run	run	NOUN
ajis02-1971	339	17	.	.	PUNCT
ajis02-1971	340	1	hollis	hollis	PROPN
ajis02-1971	340	2	(	(	PUNCT
ajis02-1971	340	3	2005	2005	NUM
ajis02-1971	340	4	)	)	PUNCT
ajis02-1971	340	5	suggests	suggest	VERB
ajis02-1971	340	6	that	that	SCONJ
ajis02-1971	340	7	the	the	DET
ajis02-1971	340	8	two	two	NUM
ajis02-1971	340	9	paradigms	paradigm	NOUN
ajis02-1971	340	10	,	,	PUNCT
ajis02-1971	340	11	i.e.	i.e.	X
ajis02-1971	340	12	,	,	PUNCT
ajis02-1971	340	13	branding	branding	NOUN
ajis02-1971	340	14	and	and	CCONJ
ajis02-1971	340	15	direct	direct	ADJ
ajis02-1971	340	16	response	response	NOUN
ajis02-1971	340	17	,	,	PUNCT
ajis02-1971	340	18	are	be	AUX
ajis02-1971	340	19	not	not	PART
ajis02-1971	340	20	contradictory	contradictory	ADJ
ajis02-1971	340	21	but	but	CCONJ
ajis02-1971	340	22	they	they	PRON
ajis02-1971	340	23	are	be	AUX
ajis02-1971	340	24	in	in	ADP
ajis02-1971	340	25	fact	fact	NOUN
ajis02-1971	340	26	complementary	complementary	ADJ
ajis02-1971	340	27	and	and	CCONJ
ajis02-1971	340	28	that	that	SCONJ
ajis02-1971	340	29	the	the	DET
ajis02-1971	340	30	applicability	applicability	NOUN
ajis02-1971	340	31	of	of	ADP
ajis02-1971	340	32	either	either	DET
ajis02-1971	340	33	model	model	NOUN
ajis02-1971	340	34	depends	depend	VERB
ajis02-1971	340	35	not	not	PART
ajis02-1971	340	36	only	only	ADV
ajis02-1971	340	37	on	on	ADP
ajis02-1971	340	38	the	the	DET
ajis02-1971	340	39	intent	intent	NOUN
ajis02-1971	340	40	of	of	ADP
ajis02-1971	340	41	the	the	DET
ajis02-1971	340	42	advertiser	advertiser	NOUN
ajis02-1971	340	43	but	but	CCONJ
ajis02-1971	340	44	also	also	ADV
ajis02-1971	340	45	the	the	DET
ajis02-1971	340	46	mindset	mindset	NOUN
ajis02-1971	340	47	of	of	ADP
ajis02-1971	340	48	the	the	DET
ajis02-1971	340	49	audience	audience	NOUN
ajis02-1971	340	50	.	.	PUNCT
ajis02-1971	341	1	it	it	PRON
ajis02-1971	341	2	can	can	AUX
ajis02-1971	341	3	thus	thus	ADV
ajis02-1971	341	4	be	be	AUX
ajis02-1971	341	5	argued	argue	VERB
ajis02-1971	341	6	that	that	SCONJ
ajis02-1971	341	7	the	the	DET
ajis02-1971	341	8	two	two	NUM
ajis02-1971	341	9	objectives	objective	NOUN
ajis02-1971	341	10	are	be	AUX
ajis02-1971	341	11	not	not	PART
ajis02-1971	341	12	mutually	mutually	ADV
ajis02-1971	341	13	exclusive	exclusive	ADJ
ajis02-1971	341	14	,	,	PUNCT
ajis02-1971	341	15	yet	yet	ADV
ajis02-1971	341	16	,	,	PUNCT
ajis02-1971	341	17	at	at	ADP
ajis02-1971	341	18	a	a	DET
ajis02-1971	341	19	conceptual	conceptual	ADJ
ajis02-1971	341	20	level	level	NOUN
ajis02-1971	341	21	,	,	PUNCT
ajis02-1971	341	22	how	how	SCONJ
ajis02-1971	341	23	the	the	DET
ajis02-1971	341	24	advertising	advertising	NOUN
ajis02-1971	341	25	budget	budget	NOUN
ajis02-1971	341	26	should	should	AUX
ajis02-1971	341	27	be	be	AUX
ajis02-1971	341	28	prioritized	prioritize	VERB
ajis02-1971	341	29	is	be	AUX
ajis02-1971	341	30	usually	usually	ADV
ajis02-1971	341	31	a	a	DET
ajis02-1971	341	32	matter	matter	NOUN
ajis02-1971	341	33	of	of	ADP
ajis02-1971	341	34	debate	debate	NOUN
ajis02-1971	341	35	.	.	PUNCT
ajis02-1971	342	1	kohavi	kohavi	PROPN
ajis02-1971	342	2	et	et	PROPN
ajis02-1971	342	3	al	al	PROPN
ajis02-1971	342	4	.	.	PROPN
ajis02-1971	343	1	(	(	PUNCT
ajis02-1971	343	2	2009	2009	NUM
ajis02-1971	343	3	)	)	PUNCT
ajis02-1971	343	4	argue	argue	VERB
ajis02-1971	343	5	that	that	SCONJ
ajis02-1971	343	6	longterm	longterm	VERB
ajis02-1971	343	7	goals	goal	NOUN
ajis02-1971	343	8	should	should	AUX
ajis02-1971	343	9	be	be	AUX
ajis02-1971	343	10	part	part	NOUN
ajis02-1971	343	11	of	of	ADP
ajis02-1971	343	12	the	the	DET
ajis02-1971	343	13	direct	direct	ADJ
ajis02-1971	343	14	response	response	NOUN
ajis02-1971	343	15	.	.	PUNCT
ajis02-1971	344	1	for	for	ADP
ajis02-1971	344	2	example	example	NOUN
ajis02-1971	344	3	,	,	PUNCT
ajis02-1971	344	4	when	when	SCONJ
ajis02-1971	344	5	ads	ad	NOUN
ajis02-1971	344	6	are	be	AUX
ajis02-1971	344	7	plastered	plaster	VERB
ajis02-1971	344	8	over	over	ADP
ajis02-1971	344	9	a	a	DET
ajis02-1971	344	10	page	page	NOUN
ajis02-1971	344	11	,	,	PUNCT
ajis02-1971	344	12	they	they	PRON
ajis02-1971	344	13	hurt	hurt	VERB
ajis02-1971	344	14	the	the	DET
ajis02-1971	344	15	user	user	NOUN
ajis02-1971	344	16	experience	experience	NOUN
ajis02-1971	344	17	,	,	PUNCT
ajis02-1971	344	18	so	so	ADV
ajis02-1971	344	19	a	a	DET
ajis02-1971	344	20	good	good	ADJ
ajis02-1971	344	21	direct	direct	ADJ
ajis02-1971	344	22	response	response	NOUN
ajis02-1971	344	23	should	should	AUX
ajis02-1971	344	24	include	include	VERB
ajis02-1971	344	25	a	a	DET
ajis02-1971	344	26	penalty	penalty	NOUN
ajis02-1971	344	27	term	term	NOUN
ajis02-1971	344	28	of	of	ADP
ajis02-1971	344	29	usage	usage	NOUN
ajis02-1971	344	30	of	of	ADP
ajis02-1971	344	31	real	real	ADJ
ajis02-1971	344	32	-	-	PUNCT
ajis02-1971	344	33	estate	estate	NOUN
ajis02-1971	344	34	for	for	ADP
ajis02-1971	344	35	ads	ad	NOUN
ajis02-1971	344	36	that	that	PRON
ajis02-1971	344	37	are	be	AUX
ajis02-1971	344	38	not	not	PART
ajis02-1971	344	39	clicked	click	VERB
ajis02-1971	344	40	,	,	PUNCT
ajis02-1971	344	41	and/or	and/or	CCONJ
ajis02-1971	344	42	should	should	AUX
ajis02-1971	344	43	directly	directly	ADV
ajis02-1971	344	44	measure	measure	VERB
ajis02-1971	344	45	repeat	repeat	NOUN
ajis02-1971	344	46	visits	visit	NOUN
ajis02-1971	344	47	and	and	CCONJ
ajis02-1971	344	48	abandonment	abandonment	NOUN
ajis02-1971	344	49	.	.	PUNCT
ajis02-1971	345	1	similarly	similarly	ADV
ajis02-1971	345	2	,	,	PUNCT
ajis02-1971	345	3	delayed	delay	VERB
ajis02-1971	345	4	conversion	conversion	NOUN
ajis02-1971	345	5	metrics	metric	NOUN
ajis02-1971	345	6	should	should	AUX
ajis02-1971	345	7	already	already	ADV
ajis02-1971	345	8	count	count	VERB
ajis02-1971	345	9	for	for	ADP
ajis02-1971	345	10	a	a	DET
ajis02-1971	345	11	lag	lag	NOUN
ajis02-1971	345	12	from	from	ADP
ajis02-1971	345	13	the	the	DET
ajis02-1971	345	14	time	time	NOUN
ajis02-1971	345	15	a	a	DET
ajis02-1971	345	16	user	user	NOUN
ajis02-1971	345	17	is	be	AUX
ajis02-1971	345	18	exposed	expose	VERB
ajis02-1971	345	19	to	to	ADP
ajis02-1971	345	20	something	something	PRON
ajis02-1971	345	21	and	and	CCONJ
ajis02-1971	345	22	take	take	VERB
ajis02-1971	345	23	action	action	NOUN
ajis02-1971	345	24	.	.	PUNCT
ajis02-1971	346	1	miller	miller	PROPN
ajis02-1971	346	2	,	,	PUNCT
ajis02-1971	346	3	s	s	PART
ajis02-1971	346	4	(	(	PUNCT
ajis02-1971	346	5	2006	2006	NUM
ajis02-1971	346	6	)	)	PUNCT
ajis02-1971	346	7	and	and	CCONJ
ajis02-1971	346	8	quarto	quarto	PROPN
ajis02-1971	346	9	-	-	PUNCT
ajis02-1971	346	10	von	von	PROPN
ajis02-1971	346	11	tivadar	tivadar	PROPN
ajis02-1971	346	12	(	(	PUNCT
ajis02-1971	346	13	2006	2006	NUM
ajis02-1971	346	14	)	)	PUNCT
ajis02-1971	346	15	called	call	VERB
ajis02-1971	346	16	them	they	PRON
ajis02-1971	346	17	latent	latent	NOUN
ajis02-1971	346	18	conversions	conversion	NOUN
ajis02-1971	346	19	(	(	PUNCT
ajis02-1971	346	20	miller	miller	PROPN
ajis02-1971	346	21	2006	2006	NUM
ajis02-1971	346	22	;	;	PUNCT
ajis02-1971	346	23	quarto	quarto	PROPN
ajis02-1971	346	24	-	-	PUNCT
ajis02-1971	346	25	von	von	PROPN
ajis02-1971	346	26	tivadar	tivadar	PROPN
ajis02-1971	346	27	2006	2006	NUM
ajis02-1971	346	28	)	)	PUNCT
ajis02-1971	346	29	.	.	PUNCT
ajis02-1971	347	1	according	accord	VERB
ajis02-1971	347	2	to	to	ADP
ajis02-1971	347	3	kohavi	kohavi	PROPN
ajis02-1971	347	4	et	et	PROPN
ajis02-1971	347	5	al	al	PROPN
ajis02-1971	347	6	.	.	PROPN
ajis02-1971	348	1	(	(	PUNCT
ajis02-1971	348	2	2009	2009	NUM
ajis02-1971	348	3	)	)	PUNCT
ajis02-1971	348	4	,	,	PUNCT
ajis02-1971	348	5	coming	come	VERB
ajis02-1971	348	6	up	up	ADP
ajis02-1971	348	7	with	with	ADP
ajis02-1971	348	8	a	a	DET
ajis02-1971	348	9	good	good	ADJ
ajis02-1971	348	10	metric	metric	NOUN
ajis02-1971	348	11	is	be	AUX
ajis02-1971	348	12	hard	hard	ADJ
ajis02-1971	348	13	,	,	PUNCT
ajis02-1971	348	14	but	but	CCONJ
ajis02-1971	348	15	what	what	PRON
ajis02-1971	348	16	is	be	AUX
ajis02-1971	348	17	the	the	DET
ajis02-1971	348	18	alternative	alternative	NOUN
ajis02-1971	348	19	?	?	PUNCT
ajis02-1971	349	1	the	the	DET
ajis02-1971	349	2	key	key	ADJ
ajis02-1971	349	3	point	point	NOUN
ajis02-1971	349	4	here	here	ADV
ajis02-1971	349	5	is	be	AUX
ajis02-1971	349	6	to	to	PART
ajis02-1971	349	7	recognize	recognize	VERB
ajis02-1971	349	8	this	this	DET
ajis02-1971	349	9	limitation	limitation	NOUN
ajis02-1971	349	10	,	,	PUNCT
ajis02-1971	349	11	but	but	CCONJ
ajis02-1971	349	12	avoid	avoid	VERB
ajis02-1971	349	13	throwing	throw	VERB
ajis02-1971	349	14	the	the	DET
ajis02-1971	349	15	baby	baby	NOUN
ajis02-1971	349	16	out	out	ADP
ajis02-1971	349	17	with	with	ADP
ajis02-1971	349	18	the	the	DET
ajis02-1971	349	19	bathwater	bathwater	NOUN
ajis02-1971	349	20	.	.	PUNCT
ajis02-1971	350	1	goals	goal	NOUN
ajis02-1971	350	2	demand	demand	NOUN
ajis02-1971	350	3	-	-	PUNCT
ajis02-1971	350	4	side	side	NOUN
ajis02-1971	350	5	(	(	PUNCT
ajis02-1971	350	6	advertisers	advertiser	NOUN
ajis02-1971	350	7	)	)	PUNCT
ajis02-1971	350	8	supply	supply	NOUN
ajis02-1971	350	9	-	-	PUNCT
ajis02-1971	350	10	side	side	NOUN
ajis02-1971	350	11	(	(	PUNCT
ajis02-1971	350	12	publishers	publisher	NOUN
ajis02-1971	350	13	)	)	PUNCT
ajis02-1971	350	14	best	good	ADJ
ajis02-1971	350	15	match	match	NOUN
ajis02-1971	350	16	impressions	impression	NOUN
ajis02-1971	350	17	cost	cost	NOUN
ajis02-1971	350	18	per	per	ADP
ajis02-1971	350	19	impression	impression	NOUN
ajis02-1971	350	20	(	(	PUNCT
ajis02-1971	350	21	cpm	cpm	PROPN
ajis02-1971	350	22	)	)	PUNCT
ajis02-1971	350	23	revenue	revenue	NOUN
ajis02-1971	350	24	per	per	ADP
ajis02-1971	350	25	impression	impression	NOUN
ajis02-1971	350	26	(	(	PUNCT
ajis02-1971	350	27	rpm	rpm	PROPN
ajis02-1971	350	28	)	)	PUNCT
ajis02-1971	350	29	ctr	ctr	PROPN
ajis02-1971	350	30	(	(	PUNCT
ajis02-1971	350	31	long	long	ADJ
ajis02-1971	350	32	term	term	NOUN
ajis02-1971	350	33	)	)	PUNCT
ajis02-1971	350	34	clicks	click	VERB
ajis02-1971	350	35	cost	cost	NOUN
ajis02-1971	350	36	per	per	ADP
ajis02-1971	350	37	click	click	NOUN
ajis02-1971	350	38	(	(	PUNCT
ajis02-1971	350	39	cpc	cpc	PROPN
ajis02-1971	350	40	)	)	PUNCT
ajis02-1971	350	41	revenue	revenue	NOUN
ajis02-1971	350	42	per	per	ADP
ajis02-1971	350	43	click	click	NOUN
ajis02-1971	350	44	(	(	PUNCT
ajis02-1971	350	45	rpc	rpc	PROPN
ajis02-1971	350	46	)	)	PUNCT
ajis02-1971	350	47	ctr	ctr	PROPN
ajis02-1971	350	48	(	(	PUNCT
ajis02-1971	350	49	short	short	ADJ
ajis02-1971	350	50	term	term	NOUN
ajis02-1971	350	51	)	)	PUNCT
ajis02-1971	350	52	table	table	NOUN
ajis02-1971	350	53	2	2	NUM
ajis02-1971	350	54	:	:	PUNCT
ajis02-1971	350	55	ctr	ctr	PROPN
ajis02-1971	350	56	as	as	ADP
ajis02-1971	350	57	the	the	DET
ajis02-1971	350	58	common	common	ADJ
ajis02-1971	350	59	metric	metric	NOUN
ajis02-1971	350	60	to	to	PART
ajis02-1971	350	61	measure	measure	VERB
ajis02-1971	350	62	advertising	advertising	NOUN
ajis02-1971	350	63	goals	goal	NOUN
ajis02-1971	350	64	in	in	ADP
ajis02-1971	350	65	practice	practice	NOUN
ajis02-1971	350	66	,	,	PUNCT
ajis02-1971	350	67	behavioural	behavioural	ADJ
ajis02-1971	350	68	campaigns	campaign	NOUN
ajis02-1971	350	69	seem	seem	VERB
ajis02-1971	350	70	to	to	PART
ajis02-1971	350	71	be	be	AUX
ajis02-1971	350	72	especially	especially	ADV
ajis02-1971	350	73	popular	popular	ADJ
ajis02-1971	350	74	in	in	ADP
ajis02-1971	350	75	the	the	DET
ajis02-1971	350	76	online	online	ADJ
ajis02-1971	350	77	arena	arena	NOUN
ajis02-1971	350	78	.	.	PUNCT
ajis02-1971	351	1	it	it	PRON
ajis02-1971	351	2	is	be	AUX
ajis02-1971	351	3	estimated	estimate	VERB
ajis02-1971	351	4	that	that	SCONJ
ajis02-1971	351	5	behavioural	behavioural	ADJ
ajis02-1971	351	6	advertising	advertising	NOUN
ajis02-1971	351	7	accounts	account	VERB
ajis02-1971	351	8	for	for	ADP
ajis02-1971	351	9	a	a	DET
ajis02-1971	351	10	larger	large	ADJ
ajis02-1971	351	11	amount	amount	NOUN
ajis02-1971	351	12	of	of	ADP
ajis02-1971	351	13	all	all	DET
ajis02-1971	351	14	ad	ad	NOUN
ajis02-1971	351	15	dollars	dollar	NOUN
ajis02-1971	351	16	spent	spend	VERB
ajis02-1971	351	17	online	online	ADV
ajis02-1971	351	18	.	.	PUNCT
ajis02-1971	352	1	in	in	ADP
ajis02-1971	352	2	2017	2017	NUM
ajis02-1971	352	3	,	,	PUNCT
ajis02-1971	352	4	more	more	ADJ
ajis02-1971	352	5	than	than	ADP
ajis02-1971	352	6	62	62	NUM
ajis02-1971	352	7	%	%	NOUN
ajis02-1971	352	8	of	of	ADP
ajis02-1971	352	9	the	the	DET
ajis02-1971	352	10	total	total	ADJ
ajis02-1971	352	11	display	display	NOUN
ajis02-1971	352	12	advertising	advertising	NOUN
ajis02-1971	352	13	revenues	revenue	NOUN
ajis02-1971	352	14	were	be	AUX
ajis02-1971	352	15	measured	measure	VERB
ajis02-1971	352	16	by	by	ADP
ajis02-1971	352	17	ctr	ctr	PROPN
ajis02-1971	352	18	and	and	CCONJ
ajis02-1971	352	19	4	4	NUM
ajis02-1971	352	20	%	%	NOUN
ajis02-1971	352	21	were	be	AUX
ajis02-1971	352	22	measured	measure	VERB
ajis02-1971	352	23	by	by	ADP
ajis02-1971	352	24	both	both	DET
ajis02-1971	352	25	ctr	ctr	PROPN
ajis02-1971	352	26	and	and	CCONJ
ajis02-1971	352	27	cpm	cpm	PROPN
ajis02-1971	353	1	/	/	SYM
ajis02-1971	353	2	rpm	rpm	PROPN
ajis02-1971	353	3	(	(	PUNCT
ajis02-1971	353	4	iab	iab	PROPN
ajis02-1971	353	5	2017	2017	NUM
ajis02-1971	353	6	)	)	PUNCT
ajis02-1971	353	7	.	.	PUNCT
ajis02-1971	354	1	apparently	apparently	ADV
ajis02-1971	354	2	,	,	PUNCT
ajis02-1971	354	3	compared	compare	VERB
ajis02-1971	354	4	with	with	ADP
ajis02-1971	354	5	ad	ad	NOUN
ajis02-1971	354	6	impression	impression	NOUN
ajis02-1971	354	7	,	,	PUNCT
ajis02-1971	354	8	ad	ad	NOUN
ajis02-1971	354	9	click	click	NOUN
ajis02-1971	354	10	has	have	AUX
ajis02-1971	354	11	become	become	VERB
ajis02-1971	354	12	the	the	DET
ajis02-1971	354	13	most	most	ADV
ajis02-1971	354	14	important	important	ADJ
ajis02-1971	354	15	indicator	indicator	NOUN
ajis02-1971	354	16	of	of	ADP
ajis02-1971	354	17	online	online	ADJ
ajis02-1971	354	18	advertising	advertising	NOUN
ajis02-1971	354	19	effectiveness	effectiveness	NOUN
ajis02-1971	354	20	.	.	PUNCT
ajis02-1971	355	1	improving	improve	VERB
ajis02-1971	355	2	the	the	DET
ajis02-1971	355	3	outcome	outcome	NOUN
ajis02-1971	355	4	metric	metric	PROPN
ajis02-1971	355	5	ctr	ctr	PROPN
ajis02-1971	355	6	or	or	CCONJ
ajis02-1971	355	7	the	the	DET
ajis02-1971	355	8	ad	ad	NOUN
ajis02-1971	355	9	click	click	NOUN
ajis02-1971	355	10	performance	performance	NOUN
ajis02-1971	355	11	is	be	AUX
ajis02-1971	355	12	to	to	PART
ajis02-1971	355	13	enhance	enhance	VERB
ajis02-1971	355	14	the	the	DET
ajis02-1971	355	15	advertising	advertising	NOUN
ajis02-1971	355	16	effectiveness	effectiveness	NOUN
ajis02-1971	355	17	for	for	ADP
ajis02-1971	355	18	all	all	DET
ajis02-1971	355	19	participants	participant	NOUN
ajis02-1971	355	20	as	as	SCONJ
ajis02-1971	355	21	shown	show	VERB
ajis02-1971	355	22	in	in	ADP
ajis02-1971	355	23	table	table	NOUN
ajis02-1971	355	24	2	2	NUM
ajis02-1971	355	25	.	.	PUNCT
ajis02-1971	355	26	a	a	DET
ajis02-1971	355	27	better	well	ADJ
ajis02-1971	355	28	click	click	VERB
ajis02-1971	355	29	-	-	PUNCT
ajis02-1971	355	30	through	through	ADP
ajis02-1971	355	31	rate	rate	NOUN
ajis02-1971	355	32	,	,	PUNCT
ajis02-1971	355	33	directly	directly	ADV
ajis02-1971	355	34	and	and	CCONJ
ajis02-1971	355	35	indirectly	indirectly	ADV
ajis02-1971	355	36	,	,	PUNCT
ajis02-1971	355	37	means	mean	VERB
ajis02-1971	355	38	a	a	DET
ajis02-1971	355	39	better	well	ADJ
ajis02-1971	355	40	ad	ad	NOUN
ajis02-1971	355	41	relevance	relevance	NOUN
ajis02-1971	355	42	(	(	PUNCT
ajis02-1971	355	43	users	user	NOUN
ajis02-1971	355	44	’	'	PUNCT
ajis02-1971	355	45	goal	goal	NOUN
ajis02-1971	355	46	)	)	PUNCT
ajis02-1971	355	47	,	,	PUNCT
ajis02-1971	355	48	a	a	DET
ajis02-1971	355	49	better	well	ADJ
ajis02-1971	355	50	direct	direct	ADJ
ajis02-1971	355	51	response	response	NOUN
ajis02-1971	355	52	(	(	PUNCT
ajis02-1971	355	53	advertisers	advertiser	NOUN
ajis02-1971	355	54	’	’	PART
ajis02-1971	355	55	goal	goal	NOUN
ajis02-1971	355	56	)	)	PUNCT
ajis02-1971	355	57	and	and	CCONJ
ajis02-1971	355	58	higher	high	ADJ
ajis02-1971	355	59	revenue	revenue	NOUN
ajis02-1971	355	60	(	(	PUNCT
ajis02-1971	355	61	ad	ad	NOUN
ajis02-1971	355	62	networks	network	NOUN
ajis02-1971	355	63	and	and	CCONJ
ajis02-1971	355	64	publishers	publisher	NOUN
ajis02-1971	355	65	’	'	PUNCT
ajis02-1971	355	66	goal	goal	NOUN
ajis02-1971	355	67	)	)	PUNCT
ajis02-1971	355	68	.	.	PUNCT
ajis02-1971	356	1	most	most	ADJ
ajis02-1971	356	2	advertising	advertising	NOUN
ajis02-1971	356	3	research	research	NOUN
ajis02-1971	356	4	assumes	assume	VERB
ajis02-1971	356	5	that	that	SCONJ
ajis02-1971	356	6	the	the	DET
ajis02-1971	356	7	effectiveness	effectiveness	NOUN
ajis02-1971	356	8	of	of	ADP
ajis02-1971	356	9	online	online	ADJ
ajis02-1971	356	10	ads	ad	NOUN
ajis02-1971	356	11	depends	depend	VERB
ajis02-1971	356	12	on	on	ADP
ajis02-1971	356	13	their	their	PRON
ajis02-1971	356	14	benefits	benefit	NOUN
ajis02-1971	356	15	for	for	ADP
ajis02-1971	356	16	individual	individual	ADJ
ajis02-1971	356	17	consumers	consumer	NOUN
ajis02-1971	356	18	(	(	PUNCT
ajis02-1971	356	19	čaić	čaić	NOUN
ajis02-1971	356	20	et	et	PROPN
ajis02-1971	356	21	al	al	PROPN
ajis02-1971	356	22	.	.	PROPN
ajis02-1971	356	23	2015	2015	NUM
ajis02-1971	356	24	)	)	PUNCT
ajis02-1971	356	25	.	.	PUNCT
ajis02-1971	357	1	the	the	DET
ajis02-1971	357	2	present	present	ADJ
ajis02-1971	357	3	study	study	NOUN
ajis02-1971	357	4	argued	argue	VERB
ajis02-1971	357	5	that	that	SCONJ
ajis02-1971	357	6	enhancing	enhance	VERB
ajis02-1971	357	7	the	the	DET
ajis02-1971	357	8	click	click	VERB
ajis02-1971	357	9	-	-	PUNCT
ajis02-1971	357	10	through	through	ADP
ajis02-1971	357	11	rate	rate	NOUN
ajis02-1971	357	12	(	(	PUNCT
ajis02-1971	357	13	ctr	ctr	PROPN
ajis02-1971	357	14	)	)	PUNCT
ajis02-1971	357	15	is	be	AUX
ajis02-1971	357	16	to	to	PART
ajis02-1971	357	17	enhance	enhance	VERB
ajis02-1971	357	18	the	the	DET
ajis02-1971	357	19	effectiveness	effectiveness	NOUN
ajis02-1971	357	20	of	of	ADP
ajis02-1971	357	21	mobile	mobile	ADJ
ajis02-1971	357	22	in	in	ADP
ajis02-1971	357	23	-	-	PUNCT
ajis02-1971	357	24	app	app	NOUN
ajis02-1971	357	25	advertising	advertising	NOUN
ajis02-1971	357	26	for	for	ADP
ajis02-1971	357	27	all	all	DET
ajis02-1971	357	28	participants	participant	NOUN
ajis02-1971	357	29	.	.	PUNCT
ajis02-1971	358	1	australasian	australasian	ADJ
ajis02-1971	358	2	journal	journal	NOUN
ajis02-1971	358	3	of	of	ADP
ajis02-1971	358	4	information	information	PROPN
ajis02-1971	358	5	systems	systems	PROPN
ajis02-1971	358	6	truong	truong	PROPN
ajis02-1971	358	7	,	,	PUNCT
ajis02-1971	358	8	nkhoma	nkhoma	PROPN
ajis02-1971	358	9	&	&	CCONJ
ajis02-1971	358	10	pansuwong	pansuwong	ADJ
ajis02-1971	358	11	2019	2019	NUM
ajis02-1971	358	12	,	,	PUNCT
ajis02-1971	358	13	vol	vol	NOUN
ajis02-1971	358	14	23	23	NUM
ajis02-1971	358	15	,	,	PUNCT
ajis02-1971	358	16	research	research	NOUN
ajis02-1971	358	17	article	article	NOUN
ajis02-1971	358	18	integrated	integrate	VERB
ajis02-1971	358	19	effectiveness	effectiveness	NOUN
ajis02-1971	358	20	framework	framework	NOUN
ajis02-1971	358	21	for	for	ADP
ajis02-1971	358	22	in	in	ADP
ajis02-1971	358	23	-	-	PUNCT
ajis02-1971	358	24	app	app	NOUN
ajis02-1971	358	25	advertising	advertising	NOUN
ajis02-1971	358	26	16	16	NUM
ajis02-1971	358	27	3.4	3.4	NUM
ajis02-1971	358	28	mobile	mobile	NOUN
ajis02-1971	358	29	in	in	ADP
ajis02-1971	358	30	-	-	PUNCT
ajis02-1971	358	31	app	app	NOUN
ajis02-1971	358	32	advertising	advertising	NOUN
ajis02-1971	358	33	factors	factor	NOUN
ajis02-1971	358	34	factors	factor	NOUN
ajis02-1971	358	35	that	that	PRON
ajis02-1971	358	36	affects	affect	VERB
ajis02-1971	358	37	the	the	DET
ajis02-1971	358	38	mobile	mobile	NOUN
ajis02-1971	358	39	in	in	ADP
ajis02-1971	358	40	-	-	PUNCT
ajis02-1971	358	41	app	app	NOUN
ajis02-1971	358	42	advertising	advertising	NOUN
ajis02-1971	358	43	as	as	ADV
ajis02-1971	358	44	well	well	ADV
ajis02-1971	358	45	as	as	ADP
ajis02-1971	358	46	enhances	enhance	VERB
ajis02-1971	358	47	the	the	DET
ajis02-1971	358	48	click	click	VERB
ajis02-1971	358	49	-	-	PUNCT
ajis02-1971	358	50	through	through	ADP
ajis02-1971	358	51	rate	rate	NOUN
ajis02-1971	358	52	of	of	ADP
ajis02-1971	358	53	mobile	mobile	ADJ
ajis02-1971	358	54	in	in	ADP
ajis02-1971	358	55	-	-	PUNCT
ajis02-1971	358	56	app	app	NOUN
ajis02-1971	358	57	advertising	advertising	NOUN
ajis02-1971	358	58	can	can	AUX
ajis02-1971	358	59	be	be	AUX
ajis02-1971	358	60	categorized	categorize	VERB
ajis02-1971	358	61	into	into	ADP
ajis02-1971	358	62	three	three	NUM
ajis02-1971	358	63	groups	group	NOUN
ajis02-1971	358	64	(	(	PUNCT
ajis02-1971	358	65	chen	chen	PROPN
ajis02-1971	358	66	,	,	PUNCT
ajis02-1971	358	67	p	p	PROPN
ajis02-1971	358	68	-	-	PUNCT
ajis02-1971	358	69	t	t	PROPN
ajis02-1971	358	70	&	&	CCONJ
ajis02-1971	358	71	hsieh	hsieh	PROPN
ajis02-1971	358	72	2011	2011	NUM
ajis02-1971	358	73	):	):	PUNCT
ajis02-1971	358	74	ad	ad	NOUN
ajis02-1971	358	75	characteristics	characteristic	NOUN
ajis02-1971	358	76	(	(	PUNCT
ajis02-1971	358	77	brand	brand	NOUN
ajis02-1971	358	78	,	,	PUNCT
ajis02-1971	358	79	price	price	NOUN
ajis02-1971	358	80	,	,	PUNCT
ajis02-1971	358	81	informativeness	informativeness	NOUN
ajis02-1971	358	82	,	,	PUNCT
ajis02-1971	358	83	entertainment	entertainment	NOUN
ajis02-1971	358	84	,	,	PUNCT
ajis02-1971	358	85	etc	etc	X
ajis02-1971	358	86	.	.	X
ajis02-1971	358	87	)	)	PUNCT
ajis02-1971	358	88	,	,	PUNCT
ajis02-1971	358	89	user	user	NOUN
ajis02-1971	358	90	behaviours	behaviour	NOUN
ajis02-1971	358	91	(	(	PUNCT
ajis02-1971	358	92	age	age	NOUN
ajis02-1971	358	93	,	,	PUNCT
ajis02-1971	358	94	gender	gender	NOUN
ajis02-1971	358	95	,	,	PUNCT
ajis02-1971	358	96	interest	interest	NOUN
ajis02-1971	358	97	,	,	PUNCT
ajis02-1971	358	98	preference	preference	NOUN
ajis02-1971	358	99	,	,	PUNCT
ajis02-1971	358	100	activity	activity	NOUN
ajis02-1971	358	101	history	history	NOUN
ajis02-1971	358	102	,	,	PUNCT
ajis02-1971	358	103	etc	etc	X
ajis02-1971	358	104	.	.	X
ajis02-1971	358	105	)	)	PUNCT
ajis02-1971	359	1	and	and	CCONJ
ajis02-1971	359	2	context	context	NOUN
ajis02-1971	359	3	(	(	PUNCT
ajis02-1971	359	4	time	time	NOUN
ajis02-1971	359	5	,	,	PUNCT
ajis02-1971	359	6	location	location	NOUN
ajis02-1971	359	7	,	,	PUNCT
ajis02-1971	359	8	weather	weather	NOUN
ajis02-1971	359	9	,	,	PUNCT
ajis02-1971	359	10	technology	technology	NOUN
ajis02-1971	359	11	,	,	PUNCT
ajis02-1971	359	12	etc	etc	X
ajis02-1971	359	13	.	.	X
ajis02-1971	359	14	)	)	PUNCT
ajis02-1971	360	1	or	or	CCONJ
ajis02-1971	360	2	three	three	NUM
ajis02-1971	360	3	-	-	PUNCT
ajis02-1971	360	4	factor	factor	NOUN
ajis02-1971	360	5	components	component	NOUN
ajis02-1971	360	6	:	:	PUNCT
ajis02-1971	360	7	stimuli	stimuli	VERB
ajis02-1971	360	8	characteristics	characteristic	NOUN
ajis02-1971	360	9	,	,	PUNCT
ajis02-1971	360	10	personal	personal	ADJ
ajis02-1971	360	11	characteristics	characteristic	NOUN
ajis02-1971	360	12	,	,	PUNCT
ajis02-1971	360	13	and	and	CCONJ
ajis02-1971	360	14	advertising	advertising	NOUN
ajis02-1971	360	15	context	context	NOUN
ajis02-1971	360	16	(	(	PUNCT
ajis02-1971	360	17	de	de	X
ajis02-1971	360	18	pelsmacker	pelsmacker	NOUN
ajis02-1971	360	19	,	,	PUNCT
ajis02-1971	360	20	geuens	geuen	NOUN
ajis02-1971	360	21	&	&	CCONJ
ajis02-1971	360	22	anckaert	anckaert	NOUN
ajis02-1971	360	23	2002	2002	NUM
ajis02-1971	360	24	)	)	PUNCT
ajis02-1971	360	25	.	.	PUNCT
ajis02-1971	361	1	grewal	grewal	PROPN
ajis02-1971	361	2	,	,	PUNCT
ajis02-1971	361	3	bart	bart	PROPN
ajis02-1971	361	4	,	,	PUNCT
ajis02-1971	361	5	spann	spann	PROPN
ajis02-1971	361	6	and	and	CCONJ
ajis02-1971	361	7	zubcsek	zubcsek	PROPN
ajis02-1971	361	8	(	(	PUNCT
ajis02-1971	361	9	2016	2016	NUM
ajis02-1971	361	10	)	)	PUNCT
ajis02-1971	361	11	grouped	group	VERB
ajis02-1971	361	12	those	those	DET
ajis02-1971	361	13	factors	factor	NOUN
ajis02-1971	361	14	into	into	ADP
ajis02-1971	361	15	ad	ad	NOUN
ajis02-1971	361	16	elements	element	NOUN
ajis02-1971	361	17	,	,	PUNCT
ajis02-1971	361	18	consumer	consumer	NOUN
ajis02-1971	361	19	and	and	CCONJ
ajis02-1971	361	20	context	context	NOUN
ajis02-1971	361	21	factors	factor	NOUN
ajis02-1971	361	22	.	.	PUNCT
ajis02-1971	362	1	those	those	DET
ajis02-1971	362	2	three	three	NUM
ajis02-1971	362	3	groups	group	NOUN
ajis02-1971	362	4	are	be	AUX
ajis02-1971	362	5	correspondingly	correspondingly	ADV
ajis02-1971	362	6	controlled	control	VERB
ajis02-1971	362	7	to	to	ADP
ajis02-1971	362	8	the	the	DET
ajis02-1971	362	9	three	three	NUM
ajis02-1971	362	10	participants	participant	NOUN
ajis02-1971	362	11	:	:	PUNCT
ajis02-1971	362	12	advertisers	advertiser	NOUN
ajis02-1971	362	13	,	,	PUNCT
ajis02-1971	362	14	consumers	consumer	NOUN
ajis02-1971	362	15	and	and	CCONJ
ajis02-1971	362	16	ad	ad	NOUN
ajis02-1971	362	17	networks	network	NOUN
ajis02-1971	362	18	.	.	PUNCT
ajis02-1971	363	1	the	the	DET
ajis02-1971	363	2	ad	ad	NOUN
ajis02-1971	363	3	elements	element	NOUN
ajis02-1971	363	4	in	in	ADP
ajis02-1971	363	5	the	the	DET
ajis02-1971	363	6	maef	maef	NOUN
ajis02-1971	363	7	are	be	AUX
ajis02-1971	363	8	elements	element	NOUN
ajis02-1971	363	9	that	that	PRON
ajis02-1971	363	10	characterize	characterize	VERB
ajis02-1971	363	11	the	the	DET
ajis02-1971	363	12	look	look	NOUN
ajis02-1971	363	13	and	and	CCONJ
ajis02-1971	363	14	feel	feel	VERB
ajis02-1971	363	15	of	of	ADP
ajis02-1971	363	16	an	an	DET
ajis02-1971	363	17	ad	ad	NOUN
ajis02-1971	363	18	and	and	CCONJ
ajis02-1971	363	19	can	can	AUX
ajis02-1971	363	20	be	be	AUX
ajis02-1971	363	21	referred	refer	VERB
ajis02-1971	363	22	to	to	ADP
ajis02-1971	363	23	as	as	ADP
ajis02-1971	363	24	design	design	NOUN
ajis02-1971	363	25	characteristics	characteristic	NOUN
ajis02-1971	363	26	,	,	PUNCT
ajis02-1971	363	27	which	which	PRON
ajis02-1971	363	28	are	be	AUX
ajis02-1971	363	29	controlled	control	VERB
ajis02-1971	363	30	by	by	ADP
ajis02-1971	363	31	the	the	DET
ajis02-1971	363	32	advertisers	advertiser	NOUN
ajis02-1971	363	33	.	.	PUNCT
ajis02-1971	364	1	the	the	DET
ajis02-1971	364	2	component	component	NOUN
ajis02-1971	364	3	‘	'	PUNCT
ajis02-1971	364	4	consumer	consumer	NOUN
ajis02-1971	364	5	’	'	PUNCT
ajis02-1971	364	6	contains	contain	VERB
ajis02-1971	364	7	information	information	NOUN
ajis02-1971	364	8	about	about	ADP
ajis02-1971	364	9	the	the	DET
ajis02-1971	364	10	consumer	consumer	NOUN
ajis02-1971	364	11	.	.	PUNCT
ajis02-1971	365	1	besides	besides	SCONJ
ajis02-1971	365	2	the	the	DET
ajis02-1971	365	3	information	information	NOUN
ajis02-1971	365	4	of	of	ADP
ajis02-1971	365	5	the	the	DET
ajis02-1971	365	6	current	current	ADJ
ajis02-1971	365	7	state	state	NOUN
ajis02-1971	365	8	of	of	ADP
ajis02-1971	365	9	the	the	DET
ajis02-1971	365	10	consumer	consumer	NOUN
ajis02-1971	365	11	in	in	ADP
ajis02-1971	365	12	the	the	DET
ajis02-1971	365	13	‘	'	PUNCT
ajis02-1971	365	14	customer	customer	NOUN
ajis02-1971	365	15	journey	journey	NOUN
ajis02-1971	365	16	‘	'	PUNCT
ajis02-1971	365	17	,	,	PUNCT
ajis02-1971	365	18	it	it	PRON
ajis02-1971	365	19	also	also	ADV
ajis02-1971	365	20	contains	contain	VERB
ajis02-1971	365	21	information	information	NOUN
ajis02-1971	365	22	about	about	ADP
ajis02-1971	365	23	the	the	DET
ajis02-1971	365	24	history	history	NOUN
ajis02-1971	365	25	of	of	ADP
ajis02-1971	365	26	the	the	DET
ajis02-1971	365	27	consumer	consumer	NOUN
ajis02-1971	365	28	and	and	CCONJ
ajis02-1971	365	29	possibly	possibly	ADV
ajis02-1971	365	30	demographic	demographic	ADJ
ajis02-1971	365	31	information	information	NOUN
ajis02-1971	365	32	,	,	PUNCT
ajis02-1971	365	33	which	which	PRON
ajis02-1971	365	34	are	be	AUX
ajis02-1971	365	35	related	relate	VERB
ajis02-1971	365	36	to	to	ADP
ajis02-1971	365	37	consumers	consumer	NOUN
ajis02-1971	365	38	(	(	PUNCT
ajis02-1971	365	39	brakenhoff	brakenhoff	NOUN
ajis02-1971	365	40	&	&	CCONJ
ajis02-1971	365	41	spruit	spruit	PROPN
ajis02-1971	365	42	2017	2017	NUM
ajis02-1971	365	43	)	)	PUNCT
ajis02-1971	365	44	.	.	PUNCT
ajis02-1971	366	1	the	the	DET
ajis02-1971	366	2	context	context	NOUN
ajis02-1971	366	3	component	component	NOUN
ajis02-1971	366	4	contains	contain	VERB
ajis02-1971	366	5	factors	factor	NOUN
ajis02-1971	366	6	relating	relate	VERB
ajis02-1971	366	7	to	to	ADP
ajis02-1971	366	8	the	the	DET
ajis02-1971	366	9	environment	environment	NOUN
ajis02-1971	366	10	,	,	PUNCT
ajis02-1971	366	11	such	such	ADJ
ajis02-1971	366	12	as	as	ADP
ajis02-1971	366	13	location	location	NOUN
ajis02-1971	366	14	,	,	PUNCT
ajis02-1971	366	15	time	time	NOUN
ajis02-1971	366	16	,	,	PUNCT
ajis02-1971	366	17	weather	weather	NOUN
ajis02-1971	366	18	,	,	PUNCT
ajis02-1971	366	19	events	event	NOUN
ajis02-1971	366	20	,	,	PUNCT
ajis02-1971	366	21	and	and	CCONJ
ajis02-1971	366	22	technology	technology	NOUN
ajis02-1971	366	23	such	such	ADJ
ajis02-1971	366	24	as	as	ADP
ajis02-1971	366	25	the	the	DET
ajis02-1971	366	26	size	size	NOUN
ajis02-1971	366	27	of	of	ADP
ajis02-1971	366	28	the	the	DET
ajis02-1971	366	29	screen	screen	NOUN
ajis02-1971	366	30	and	and	CCONJ
ajis02-1971	366	31	the	the	DET
ajis02-1971	366	32	location	location	NOUN
ajis02-1971	366	33	(	(	PUNCT
ajis02-1971	366	34	website	website	NOUN
ajis02-1971	366	35	or	or	CCONJ
ajis02-1971	366	36	app	app	NUM
ajis02-1971	366	37	)	)	PUNCT
ajis02-1971	366	38	they	they	PRON
ajis02-1971	366	39	come	come	VERB
ajis02-1971	366	40	from	from	ADP
ajis02-1971	366	41	.	.	PUNCT
ajis02-1971	367	1	in	in	ADP
ajis02-1971	367	2	addition	addition	NOUN
ajis02-1971	367	3	to	to	ADP
ajis02-1971	367	4	the	the	DET
ajis02-1971	367	5	demographic	demographic	ADJ
ajis02-1971	367	6	and	and	CCONJ
ajis02-1971	367	7	contextual	contextual	ADJ
ajis02-1971	367	8	targeting	targeting	NOUN
ajis02-1971	367	9	,	,	PUNCT
ajis02-1971	367	10	advertisers	advertiser	NOUN
ajis02-1971	367	11	greatly	greatly	ADV
ajis02-1971	367	12	enjoy	enjoy	VERB
ajis02-1971	367	13	behavioural	behavioural	ADJ
ajis02-1971	367	14	targeting	target	VERB
ajis02-1971	367	15	in	in	ADP
ajis02-1971	367	16	rtb	rtb	NOUN
ajis02-1971	367	17	(	(	PUNCT
ajis02-1971	367	18	choi	choi	PROPN
ajis02-1971	367	19	et	et	PROPN
ajis02-1971	367	20	al	al	PROPN
ajis02-1971	367	21	.	.	PROPN
ajis02-1971	367	22	2017	2017	NUM
ajis02-1971	367	23	)	)	PUNCT
ajis02-1971	367	24	.	.	PUNCT
ajis02-1971	368	1	the	the	DET
ajis02-1971	368	2	contextual	contextual	ADJ
ajis02-1971	368	3	factors	factor	NOUN
ajis02-1971	368	4	are	be	AUX
ajis02-1971	368	5	controlled	control	VERB
ajis02-1971	368	6	by	by	ADP
ajis02-1971	368	7	ad	ad	NOUN
ajis02-1971	368	8	networks	network	NOUN
ajis02-1971	368	9	/	/	SYM
ajis02-1971	368	10	exchanges	exchange	NOUN
ajis02-1971	368	11	(	(	PUNCT
ajis02-1971	368	12	broder	broder	X
ajis02-1971	368	13	et	et	PROPN
ajis02-1971	368	14	al	al	PROPN
ajis02-1971	368	15	.	.	PROPN
ajis02-1971	368	16	2007	2007	NUM
ajis02-1971	368	17	)	)	PUNCT
ajis02-1971	368	18	.	.	PUNCT
ajis02-1971	369	1	3.4.1	3.4.1	NUM
ajis02-1971	369	2	advertisers	advertiser	NOUN
ajis02-1971	369	3	-	-	PUNCT
ajis02-1971	369	4	controlled	control	VERB
ajis02-1971	369	5	factors	factor	NOUN
ajis02-1971	369	6	advertisers	advertiser	NOUN
ajis02-1971	369	7	make	make	VERB
ajis02-1971	369	8	decisions	decision	NOUN
ajis02-1971	369	9	regarding	regard	VERB
ajis02-1971	369	10	ad	ad	NOUN
ajis02-1971	369	11	designs	design	NOUN
ajis02-1971	369	12	and	and	CCONJ
ajis02-1971	369	13	inventory	inventory	NOUN
ajis02-1971	369	14	characteristics	characteristic	NOUN
ajis02-1971	369	15	(	(	PUNCT
ajis02-1971	369	16	zubcsek	zubcsek	PROPN
ajis02-1971	369	17	and	and	CCONJ
ajis02-1971	369	18	sarvary	sarvary	ADJ
ajis02-1971	369	19	2011	2011	NUM
ajis02-1971	369	20	)	)	PUNCT
ajis02-1971	369	21	.	.	PUNCT
ajis02-1971	370	1	advertisers	advertiser	NOUN
ajis02-1971	370	2	control	control	VERB
ajis02-1971	370	3	the	the	DET
ajis02-1971	370	4	ad	ad	NOUN
ajis02-1971	370	5	characteristics	characteristic	NOUN
ajis02-1971	370	6	or	or	CCONJ
ajis02-1971	370	7	ad	ad	NOUN
ajis02-1971	370	8	elements	element	NOUN
ajis02-1971	370	9	.	.	PUNCT
ajis02-1971	371	1	the	the	DET
ajis02-1971	371	2	impacts	impact	NOUN
ajis02-1971	371	3	of	of	ADP
ajis02-1971	371	4	ad	ad	NOUN
ajis02-1971	371	5	elements	element	NOUN
ajis02-1971	371	6	on	on	ADP
ajis02-1971	371	7	advertising	advertising	NOUN
ajis02-1971	371	8	effectiveness	effectiveness	NOUN
ajis02-1971	371	9	have	have	AUX
ajis02-1971	371	10	been	be	AUX
ajis02-1971	371	11	examined	examine	VERB
ajis02-1971	371	12	in	in	ADP
ajis02-1971	371	13	many	many	ADJ
ajis02-1971	371	14	studies	study	NOUN
ajis02-1971	371	15	.	.	PUNCT
ajis02-1971	372	1	for	for	ADP
ajis02-1971	372	2	example	example	NOUN
ajis02-1971	372	3	,	,	PUNCT
ajis02-1971	372	4	goh	goh	PROPN
ajis02-1971	372	5	,	,	PUNCT
ajis02-1971	372	6	chu	chu	PROPN
ajis02-1971	372	7	and	and	CCONJ
ajis02-1971	372	8	wu	wu	PROPN
ajis02-1971	372	9	(	(	PUNCT
ajis02-1971	372	10	2015	2015	NUM
ajis02-1971	372	11	)	)	PUNCT
ajis02-1971	372	12	emphasized	emphasize	VERB
ajis02-1971	372	13	the	the	DET
ajis02-1971	372	14	importance	importance	NOUN
ajis02-1971	372	15	of	of	ADP
ajis02-1971	372	16	mobile	mobile	ADJ
ajis02-1971	372	17	ad	ad	NOUN
ajis02-1971	372	18	content	content	NOUN
ajis02-1971	372	19	to	to	ADP
ajis02-1971	372	20	the	the	DET
ajis02-1971	372	21	user	user	NOUN
ajis02-1971	372	22	response	response	NOUN
ajis02-1971	372	23	.	.	PUNCT
ajis02-1971	373	1	the	the	DET
ajis02-1971	373	2	concept	concept	NOUN
ajis02-1971	373	3	of	of	ADP
ajis02-1971	373	4	content	content	NOUN
ajis02-1971	373	5	marketing	marketing	NOUN
ajis02-1971	373	6	is	be	AUX
ajis02-1971	373	7	not	not	PART
ajis02-1971	373	8	a	a	DET
ajis02-1971	373	9	new	new	ADJ
ajis02-1971	373	10	phenomenon	phenomenon	NOUN
ajis02-1971	373	11	(	(	PUNCT
ajis02-1971	373	12	pulizzi	pulizzi	NOUN
ajis02-1971	373	13	2012	2012	NUM
ajis02-1971	373	14	)	)	PUNCT
ajis02-1971	373	15	.	.	PUNCT
ajis02-1971	374	1	the	the	DET
ajis02-1971	374	2	content	content	NOUN
ajis02-1971	374	3	characteristics	characteristic	NOUN
ajis02-1971	374	4	that	that	PRON
ajis02-1971	374	5	need	need	VERB
ajis02-1971	374	6	to	to	PART
ajis02-1971	374	7	consider	consider	VERB
ajis02-1971	374	8	include	include	VERB
ajis02-1971	374	9	informative	informative	ADJ
ajis02-1971	374	10	,	,	PUNCT
ajis02-1971	374	11	persuasive	persuasive	ADJ
ajis02-1971	374	12	,	,	PUNCT
ajis02-1971	374	13	images	image	NOUN
ajis02-1971	374	14	viewed	view	VERB
ajis02-1971	374	15	,	,	PUNCT
ajis02-1971	374	16	characters	character	NOUN
ajis02-1971	374	17	viewed	view	VERB
ajis02-1971	374	18	,	,	PUNCT
ajis02-1971	374	19	depth	depth	NOUN
ajis02-1971	374	20	of	of	ADP
ajis02-1971	374	21	search	search	NOUN
ajis02-1971	374	22	,	,	PUNCT
ajis02-1971	374	23	and	and	CCONJ
ajis02-1971	374	24	breadth	breadth	NOUN
ajis02-1971	374	25	of	of	ADP
ajis02-1971	374	26	search	search	NOUN
ajis02-1971	374	27	.	.	PUNCT
ajis02-1971	375	1	in	in	ADP
ajis02-1971	375	2	web	web	NOUN
ajis02-1971	375	3	advertising	advertising	NOUN
ajis02-1971	375	4	,	,	PUNCT
ajis02-1971	375	5	a	a	DET
ajis02-1971	375	6	study	study	NOUN
ajis02-1971	375	7	from	from	ADP
ajis02-1971	375	8	ducoffe	ducoffe	PROPN
ajis02-1971	375	9	(	(	PUNCT
ajis02-1971	375	10	1996	1996	NUM
ajis02-1971	375	11	)	)	PUNCT
ajis02-1971	375	12	indicated	indicate	VERB
ajis02-1971	375	13	that	that	SCONJ
ajis02-1971	375	14	the	the	DET
ajis02-1971	375	15	advertising	advertising	NOUN
ajis02-1971	375	16	value	value	NOUN
ajis02-1971	375	17	is	be	AUX
ajis02-1971	375	18	a	a	DET
ajis02-1971	375	19	useful	useful	ADJ
ajis02-1971	375	20	measurement	measurement	NOUN
ajis02-1971	375	21	criterion	criterion	NOUN
ajis02-1971	375	22	for	for	ADP
ajis02-1971	375	23	evaluating	evaluate	VERB
ajis02-1971	375	24	advertising	advertising	NOUN
ajis02-1971	375	25	effects	effect	NOUN
ajis02-1971	375	26	.	.	PUNCT
ajis02-1971	376	1	an	an	DET
ajis02-1971	376	2	advertisement	advertisement	NOUN
ajis02-1971	376	3	is	be	AUX
ajis02-1971	376	4	considered	consider	VERB
ajis02-1971	376	5	as	as	ADV
ajis02-1971	376	6	valuable	valuable	ADJ
ajis02-1971	376	7	if	if	SCONJ
ajis02-1971	376	8	it	it	PRON
ajis02-1971	376	9	is	be	AUX
ajis02-1971	376	10	important	important	ADJ
ajis02-1971	376	11	or	or	CCONJ
ajis02-1971	376	12	useful	useful	ADJ
ajis02-1971	376	13	.	.	PUNCT
ajis02-1971	377	1	the	the	DET
ajis02-1971	377	2	research	research	NOUN
ajis02-1971	377	3	showed	show	VERB
ajis02-1971	377	4	that	that	SCONJ
ajis02-1971	377	5	all	all	DET
ajis02-1971	377	6	the	the	DET
ajis02-1971	377	7	relevant	relevant	ADJ
ajis02-1971	377	8	characteristics	characteristic	NOUN
ajis02-1971	377	9	of	of	ADP
ajis02-1971	377	10	an	an	DET
ajis02-1971	377	11	advertisement	advertisement	NOUN
ajis02-1971	377	12	like	like	ADP
ajis02-1971	377	13	informativeness	informativeness	NOUN
ajis02-1971	377	14	,	,	PUNCT
ajis02-1971	377	15	entertainment	entertainment	NOUN
ajis02-1971	377	16	and	and	CCONJ
ajis02-1971	377	17	irritation	irritation	NOUN
ajis02-1971	377	18	have	have	VERB
ajis02-1971	377	19	effects	effect	NOUN
ajis02-1971	377	20	on	on	ADP
ajis02-1971	377	21	advertising	advertising	NOUN
ajis02-1971	377	22	value	value	NOUN
ajis02-1971	377	23	and	and	CCONJ
ajis02-1971	377	24	hence	hence	ADV
ajis02-1971	377	25	affect	affect	VERB
ajis02-1971	377	26	the	the	DET
ajis02-1971	377	27	attitude	attitude	NOUN
ajis02-1971	377	28	toward	toward	ADP
ajis02-1971	377	29	online	online	ADJ
ajis02-1971	377	30	advertising	advertising	NOUN
ajis02-1971	377	31	.	.	PUNCT
ajis02-1971	378	1	this	this	PRON
ajis02-1971	378	2	is	be	AUX
ajis02-1971	378	3	once	once	ADV
ajis02-1971	378	4	again	again	ADV
ajis02-1971	378	5	confirmed	confirm	VERB
ajis02-1971	378	6	with	with	ADP
ajis02-1971	378	7	a	a	DET
ajis02-1971	378	8	recent	recent	ADJ
ajis02-1971	378	9	study	study	NOUN
ajis02-1971	378	10	by	by	ADP
ajis02-1971	378	11	le	le	NOUN
ajis02-1971	378	12	and	and	CCONJ
ajis02-1971	378	13	nguyen	nguyen	PROPN
ajis02-1971	378	14	(	(	PUNCT
ajis02-1971	378	15	2014	2014	NUM
ajis02-1971	378	16	)	)	PUNCT
ajis02-1971	378	17	for	for	ADP
ajis02-1971	378	18	the	the	DET
ajis02-1971	378	19	vietnamese	vietnamese	ADJ
ajis02-1971	378	20	market	market	NOUN
ajis02-1971	378	21	.	.	PUNCT
ajis02-1971	379	1	they	they	PRON
ajis02-1971	379	2	examined	examine	VERB
ajis02-1971	379	3	the	the	DET
ajis02-1971	379	4	effect	effect	NOUN
ajis02-1971	379	5	of	of	ADP
ajis02-1971	379	6	informativeness	informativeness	NOUN
ajis02-1971	379	7	,	,	PUNCT
ajis02-1971	379	8	credibility	credibility	NOUN
ajis02-1971	379	9	,	,	PUNCT
ajis02-1971	379	10	entertainment	entertainment	NOUN
ajis02-1971	379	11	,	,	PUNCT
ajis02-1971	379	12	and	and	CCONJ
ajis02-1971	379	13	irritation	irritation	NOUN
ajis02-1971	379	14	characteristics	characteristic	NOUN
ajis02-1971	379	15	of	of	ADP
ajis02-1971	379	16	mobile	mobile	ADJ
ajis02-1971	379	17	advertising	advertising	NOUN
ajis02-1971	379	18	for	for	ADP
ajis02-1971	379	19	vietnamese	vietnamese	ADJ
ajis02-1971	379	20	customers	customer	NOUN
ajis02-1971	379	21	.	.	PUNCT
ajis02-1971	380	1	kim	kim	PROPN
ajis02-1971	380	2	,	,	PUNCT
ajis02-1971	380	3	ky	ky	PROPN
ajis02-1971	380	4	and	and	CCONJ
ajis02-1971	380	5	lee	lee	PROPN
ajis02-1971	380	6	(	(	PUNCT
ajis02-1971	380	7	2015	2015	NUM
ajis02-1971	380	8	)	)	PUNCT
ajis02-1971	380	9	built	build	VERB
ajis02-1971	380	10	a	a	DET
ajis02-1971	380	11	research	research	NOUN
ajis02-1971	380	12	model	model	NOUN
ajis02-1971	380	13	to	to	PART
ajis02-1971	380	14	show	show	VERB
ajis02-1971	380	15	how	how	SCONJ
ajis02-1971	380	16	the	the	DET
ajis02-1971	380	17	entertainment	entertainment	NOUN
ajis02-1971	380	18	and	and	CCONJ
ajis02-1971	380	19	informativeness	informativeness	NOUN
ajis02-1971	380	20	affect	affect	VERB
ajis02-1971	380	21	user	user	NOUN
ajis02-1971	380	22	perception	perception	NOUN
ajis02-1971	380	23	before	before	ADP
ajis02-1971	380	24	affecting	affect	VERB
ajis02-1971	380	25	the	the	DET
ajis02-1971	380	26	user	user	NOUN
ajis02-1971	380	27	intention	intention	NOUN
ajis02-1971	380	28	to	to	PART
ajis02-1971	380	29	perform	perform	VERB
ajis02-1971	380	30	.	.	PUNCT
ajis02-1971	381	1	trivedi	trivedi	PROPN
ajis02-1971	381	2	(	(	PUNCT
ajis02-1971	381	3	2015	2015	NUM
ajis02-1971	381	4	)	)	PUNCT
ajis02-1971	381	5	agreed	agree	VERB
ajis02-1971	381	6	with	with	ADP
ajis02-1971	381	7	the	the	DET
ajis02-1971	381	8	findings	finding	NOUN
ajis02-1971	381	9	that	that	SCONJ
ajis02-1971	381	10	informativeness	informativeness	NOUN
ajis02-1971	381	11	,	,	PUNCT
ajis02-1971	381	12	credibility	credibility	NOUN
ajis02-1971	381	13	,	,	PUNCT
ajis02-1971	381	14	entertainment	entertainment	NOUN
ajis02-1971	381	15	have	have	VERB
ajis02-1971	381	16	positive	positive	ADJ
ajis02-1971	381	17	effects	effect	NOUN
ajis02-1971	381	18	on	on	ADP
ajis02-1971	381	19	mobile	mobile	ADJ
ajis02-1971	381	20	advertising	advertising	NOUN
ajis02-1971	381	21	.	.	PUNCT
ajis02-1971	382	1	irritation	irritation	NOUN
ajis02-1971	382	2	,	,	PUNCT
ajis02-1971	382	3	on	on	ADP
ajis02-1971	382	4	the	the	DET
ajis02-1971	382	5	other	other	ADJ
ajis02-1971	382	6	hand	hand	NOUN
ajis02-1971	382	7	,	,	PUNCT
ajis02-1971	382	8	has	have	VERB
ajis02-1971	382	9	a	a	DET
ajis02-1971	382	10	negative	negative	ADJ
ajis02-1971	382	11	effect	effect	NOUN
ajis02-1971	382	12	.	.	PUNCT
ajis02-1971	383	1	in	in	ADP
ajis02-1971	383	2	this	this	DET
ajis02-1971	383	3	study	study	NOUN
ajis02-1971	383	4	on	on	ADP
ajis02-1971	383	5	gen	gen	PROPN
ajis02-1971	383	6	y	y	PROPN
ajis02-1971	383	7	indians	indians	PROPN
ajis02-1971	383	8	,	,	PUNCT
ajis02-1971	383	9	permission	permission	NOUN
ajis02-1971	383	10	has	have	VERB
ajis02-1971	383	11	a	a	DET
ajis02-1971	383	12	negligible	negligible	ADJ
ajis02-1971	383	13	effect	effect	NOUN
ajis02-1971	383	14	.	.	PUNCT
ajis02-1971	384	1	lin	lin	PROPN
ajis02-1971	384	2	and	and	CCONJ
ajis02-1971	384	3	chen	chen	PROPN
ajis02-1971	384	4	(	(	PUNCT
ajis02-1971	384	5	2009	2009	NUM
ajis02-1971	384	6	)	)	PUNCT
ajis02-1971	384	7	considered	consider	VERB
ajis02-1971	384	8	the	the	DET
ajis02-1971	384	9	animated	animate	VERB
ajis02-1971	384	10	online	online	ADJ
ajis02-1971	384	11	advertising	advertising	NOUN
ajis02-1971	384	12	and	and	CCONJ
ajis02-1971	384	13	found	find	VERB
ajis02-1971	384	14	out	out	ADP
ajis02-1971	384	15	that	that	SCONJ
ajis02-1971	384	16	the	the	DET
ajis02-1971	384	17	ad	ad	NOUN
ajis02-1971	384	18	types	type	NOUN
ajis02-1971	384	19	and	and	CCONJ
ajis02-1971	384	20	animation	animation	NOUN
ajis02-1971	384	21	lengths	length	NOUN
ajis02-1971	384	22	are	be	AUX
ajis02-1971	384	23	significantly	significantly	ADV
ajis02-1971	384	24	related	relate	VERB
ajis02-1971	384	25	to	to	ADP
ajis02-1971	384	26	advertising	advertising	NOUN
ajis02-1971	384	27	performance	performance	NOUN
ajis02-1971	384	28	.	.	PUNCT
ajis02-1971	385	1	readers	reader	NOUN
ajis02-1971	385	2	evaluate	evaluate	VERB
ajis02-1971	385	3	advertisements	advertisement	NOUN
ajis02-1971	385	4	more	more	ADV
ajis02-1971	385	5	positively	positively	ADV
ajis02-1971	385	6	when	when	SCONJ
ajis02-1971	385	7	they	they	PRON
ajis02-1971	385	8	consider	consider	VERB
ajis02-1971	385	9	the	the	DET
ajis02-1971	385	10	advertisement	advertisement	NOUN
ajis02-1971	385	11	as	as	ADP
ajis02-1971	385	12	useful	useful	ADJ
ajis02-1971	385	13	,	,	PUNCT
ajis02-1971	385	14	fulfilling	fulfil	VERB
ajis02-1971	385	15	their	their	PRON
ajis02-1971	385	16	needs	need	NOUN
ajis02-1971	385	17	for	for	ADP
ajis02-1971	385	18	information	information	NOUN
ajis02-1971	385	19	and/or	and/or	CCONJ
ajis02-1971	385	20	entertainment	entertainment	NOUN
ajis02-1971	385	21	(	(	PUNCT
ajis02-1971	385	22	van	van	PROPN
ajis02-1971	385	23	reijmersdal	reijmersdal	PROPN
ajis02-1971	385	24	,	,	PUNCT
ajis02-1971	385	25	neijens	neijens	PROPN
ajis02-1971	385	26	&	&	CCONJ
ajis02-1971	385	27	smit	smit	PROPN
ajis02-1971	385	28	2005	2005	NUM
ajis02-1971	385	29	)	)	PUNCT
ajis02-1971	385	30	.	.	PUNCT
ajis02-1971	386	1	when	when	SCONJ
ajis02-1971	386	2	the	the	DET
ajis02-1971	386	3	information	information	NOUN
ajis02-1971	386	4	matches	match	VERB
ajis02-1971	386	5	readers	reader	NOUN
ajis02-1971	386	6	’	’	PART
ajis02-1971	386	7	interests	interest	NOUN
ajis02-1971	386	8	,	,	PUNCT
ajis02-1971	386	9	readers	reader	NOUN
ajis02-1971	386	10	respond	respond	VERB
ajis02-1971	386	11	more	more	ADV
ajis02-1971	386	12	positive	positive	ADJ
ajis02-1971	386	13	towards	towards	ADP
ajis02-1971	386	14	the	the	DET
ajis02-1971	386	15	advertisement	advertisement	NOUN
ajis02-1971	386	16	,	,	PUNCT
ajis02-1971	386	17	regardless	regardless	ADV
ajis02-1971	386	18	of	of	ADP
ajis02-1971	386	19	whether	whether	SCONJ
ajis02-1971	386	20	they	they	PRON
ajis02-1971	386	21	recognize	recognize	VERB
ajis02-1971	386	22	the	the	DET
ajis02-1971	386	23	persuasion	persuasion	NOUN
ajis02-1971	386	24	attempt	attempt	NOUN
ajis02-1971	386	25	(	(	PUNCT
ajis02-1971	386	26	sweetser	sweetser	NOUN
ajis02-1971	386	27	et	et	PROPN
ajis02-1971	386	28	al	al	PROPN
ajis02-1971	386	29	.	.	PROPN
ajis02-1971	387	1	australasian	australasian	ADJ
ajis02-1971	387	2	journal	journal	NOUN
ajis02-1971	387	3	of	of	ADP
ajis02-1971	387	4	information	information	PROPN
ajis02-1971	387	5	systems	systems	PROPN
ajis02-1971	387	6	truong	truong	PROPN
ajis02-1971	387	7	,	,	PUNCT
ajis02-1971	387	8	nkhoma	nkhoma	PROPN
ajis02-1971	387	9	&	&	CCONJ
ajis02-1971	387	10	pansuwong	pansuwong	ADJ
ajis02-1971	387	11	2019	2019	NUM
ajis02-1971	387	12	,	,	PUNCT
ajis02-1971	387	13	vol	vol	NOUN
ajis02-1971	387	14	23	23	NUM
ajis02-1971	387	15	,	,	PUNCT
ajis02-1971	387	16	research	research	NOUN
ajis02-1971	387	17	article	article	NOUN
ajis02-1971	387	18	integrated	integrate	VERB
ajis02-1971	387	19	effectiveness	effectiveness	NOUN
ajis02-1971	387	20	framework	framework	NOUN
ajis02-1971	387	21	for	for	ADP
ajis02-1971	387	22	in	in	ADP
ajis02-1971	387	23	-	-	PUNCT
ajis02-1971	387	24	app	app	NOUN
ajis02-1971	387	25	advertising	advertising	NOUN
ajis02-1971	387	26	17	17	NUM
ajis02-1971	387	27	2016	2016	NUM
ajis02-1971	387	28	)	)	PUNCT
ajis02-1971	387	29	.	.	PUNCT
ajis02-1971	388	1	another	another	DET
ajis02-1971	388	2	related	relate	VERB
ajis02-1971	388	3	study	study	NOUN
ajis02-1971	388	4	by	by	ADP
ajis02-1971	388	5	lim	lim	PROPN
ajis02-1971	388	6	,	,	PUNCT
ajis02-1971	388	7	tan	tan	PROPN
ajis02-1971	388	8	and	and	CCONJ
ajis02-1971	388	9	jnr	jnr	ADJ
ajis02-1971	388	10	nwonwu	nwonwu	PROPN
ajis02-1971	388	11	(	(	PUNCT
ajis02-1971	388	12	2013	2013	NUM
ajis02-1971	388	13	)	)	PUNCT
ajis02-1971	388	14	revealed	reveal	VERB
ajis02-1971	388	15	that	that	SCONJ
ajis02-1971	388	16	mobile	mobile	ADJ
ajis02-1971	388	17	users	user	NOUN
ajis02-1971	388	18	better	well	ADV
ajis02-1971	388	19	recall	recall	VERB
ajis02-1971	388	20	image	image	NOUN
ajis02-1971	388	21	banner	banner	NOUN
ajis02-1971	388	22	ads	ad	NOUN
ajis02-1971	388	23	than	than	ADP
ajis02-1971	388	24	text	text	NOUN
ajis02-1971	388	25	ones	one	NOUN
ajis02-1971	388	26	and	and	CCONJ
ajis02-1971	388	27	more	more	ADV
ajis02-1971	388	28	likely	likely	ADJ
ajis02-1971	388	29	to	to	PART
ajis02-1971	388	30	perceive	perceive	VERB
ajis02-1971	388	31	large	large	ADJ
ajis02-1971	388	32	image	image	NOUN
ajis02-1971	388	33	banner	banner	NOUN
ajis02-1971	388	34	ad	ad	NOUN
ajis02-1971	388	35	as	as	ADP
ajis02-1971	388	36	app	app	PROPN
ajis02-1971	388	37	content	content	NOUN
ajis02-1971	388	38	.	.	PUNCT
ajis02-1971	389	1	certain	certain	ADJ
ajis02-1971	389	2	aspects	aspect	NOUN
ajis02-1971	389	3	related	relate	VERB
ajis02-1971	389	4	to	to	ADP
ajis02-1971	389	5	the	the	DET
ajis02-1971	389	6	specific	specific	ADJ
ajis02-1971	389	7	format	format	NOUN
ajis02-1971	389	8	of	of	ADP
ajis02-1971	389	9	the	the	DET
ajis02-1971	389	10	ad	ad	NOUN
ajis02-1971	389	11	can	can	AUX
ajis02-1971	389	12	have	have	VERB
ajis02-1971	389	13	an	an	DET
ajis02-1971	389	14	impact	impact	NOUN
ajis02-1971	389	15	on	on	ADP
ajis02-1971	389	16	its	its	PRON
ajis02-1971	389	17	effectiveness	effectiveness	NOUN
ajis02-1971	389	18	such	such	ADJ
ajis02-1971	389	19	as	as	ADP
ajis02-1971	389	20	the	the	DET
ajis02-1971	389	21	type	type	NOUN
ajis02-1971	389	22	of	of	ADP
ajis02-1971	389	23	ad	ad	NOUN
ajis02-1971	389	24	(	(	PUNCT
ajis02-1971	389	25	grigorovici	grigorovici	NOUN
ajis02-1971	389	26	&	&	CCONJ
ajis02-1971	389	27	constantin	constantin	PROPN
ajis02-1971	389	28	2004	2004	NUM
ajis02-1971	389	29	)	)	PUNCT
ajis02-1971	389	30	.	.	PUNCT
ajis02-1971	390	1	li	li	PROPN
ajis02-1971	390	2	,	,	PUNCT
ajis02-1971	390	3	y	y	PROPN
ajis02-1971	390	4	-	-	PUNCT
ajis02-1971	390	5	w	w	PROPN
ajis02-1971	390	6	,	,	PUNCT
ajis02-1971	390	7	yang	yang	PROPN
ajis02-1971	390	8	and	and	CCONJ
ajis02-1971	390	9	liang	liang	PROPN
ajis02-1971	390	10	(	(	PUNCT
ajis02-1971	390	11	2015	2015	NUM
ajis02-1971	390	12	)	)	PUNCT
ajis02-1971	390	13	found	find	VERB
ajis02-1971	390	14	out	out	ADP
ajis02-1971	390	15	that	that	SCONJ
ajis02-1971	390	16	both	both	DET
ajis02-1971	390	17	website	website	NOUN
ajis02-1971	390	18	interactivity	interactivity	NOUN
ajis02-1971	390	19	and	and	CCONJ
ajis02-1971	390	20	promotional	promotional	ADJ
ajis02-1971	390	21	methods	method	NOUN
ajis02-1971	390	22	can	can	AUX
ajis02-1971	390	23	enhance	enhance	VERB
ajis02-1971	390	24	consumer	consumer	NOUN
ajis02-1971	390	25	attitudes	attitude	NOUN
ajis02-1971	390	26	,	,	PUNCT
ajis02-1971	390	27	but	but	CCONJ
ajis02-1971	390	28	price	price	NOUN
ajis02-1971	390	29	discount	discount	NOUN
ajis02-1971	390	30	is	be	AUX
ajis02-1971	390	31	effective	effective	ADJ
ajis02-1971	390	32	only	only	ADV
ajis02-1971	390	33	when	when	SCONJ
ajis02-1971	390	34	the	the	DET
ajis02-1971	390	35	brand	brand	NOUN
ajis02-1971	390	36	perception	perception	NOUN
ajis02-1971	390	37	is	be	AUX
ajis02-1971	390	38	functional	functional	ADJ
ajis02-1971	390	39	but	but	CCONJ
ajis02-1971	390	40	not	not	PART
ajis02-1971	390	41	effective	effective	ADJ
ajis02-1971	390	42	when	when	SCONJ
ajis02-1971	390	43	the	the	DET
ajis02-1971	390	44	brand	brand	NOUN
ajis02-1971	390	45	image	image	NOUN
ajis02-1971	390	46	is	be	AUX
ajis02-1971	390	47	symbolic	symbolic	ADJ
ajis02-1971	390	48	.	.	PUNCT
ajis02-1971	391	1	appendices	appendix	NOUN
ajis02-1971	391	2	b	b	NUM
ajis02-1971	391	3	,	,	PUNCT
ajis02-1971	391	4	c	c	PROPN
ajis02-1971	391	5	and	and	CCONJ
ajis02-1971	391	6	d	d	PROPN
ajis02-1971	391	7	listed	list	VERB
ajis02-1971	391	8	out	out	ADP
ajis02-1971	391	9	several	several	ADJ
ajis02-1971	391	10	ad	ad	NOUN
ajis02-1971	391	11	elements	element	NOUN
ajis02-1971	391	12	specified	specify	VERB
ajis02-1971	391	13	in	in	ADP
ajis02-1971	391	14	the	the	DET
ajis02-1971	391	15	interactive	interactive	ADJ
ajis02-1971	391	16	advertising	advertising	NOUN
ajis02-1971	391	17	model	model	NOUN
ajis02-1971	391	18	(	(	PUNCT
ajis02-1971	391	19	rodgers	rodger	NOUN
ajis02-1971	391	20	&	&	CCONJ
ajis02-1971	391	21	thorson	thorson	PROPN
ajis02-1971	391	22	2000	2000	NUM
ajis02-1971	391	23	)	)	PUNCT
ajis02-1971	391	24	,	,	PUNCT
ajis02-1971	391	25	online	online	ADJ
ajis02-1971	391	26	behavior	behavior	NOUN
ajis02-1971	391	27	model	model	NOUN
ajis02-1971	391	28	(	(	PUNCT
ajis02-1971	391	29	boerman	boerman	NOUN
ajis02-1971	391	30	,	,	PUNCT
ajis02-1971	391	31	kruikemeier	kruikemeier	NOUN
ajis02-1971	391	32	&	&	CCONJ
ajis02-1971	391	33	zuiderveen	zuiderveen	PROPN
ajis02-1971	391	34	borgesius	borgesius	PROPN
ajis02-1971	391	35	2017	2017	NUM
ajis02-1971	391	36	)	)	PUNCT
ajis02-1971	391	37	and	and	CCONJ
ajis02-1971	391	38	mobile	mobile	ADJ
ajis02-1971	391	39	advertising	advertising	NOUN
ajis02-1971	391	40	effective	effective	ADJ
ajis02-1971	391	41	framework	framework	NOUN
ajis02-1971	391	42	(	(	PUNCT
ajis02-1971	391	43	grewal	grewal	PROPN
ajis02-1971	391	44	,	,	PUNCT
ajis02-1971	391	45	bart	bart	PROPN
ajis02-1971	391	46	,	,	PUNCT
ajis02-1971	391	47	spann	spann	PROPN
ajis02-1971	391	48	&	&	CCONJ
ajis02-1971	391	49	zubcsek	zubcsek	PROPN
ajis02-1971	391	50	2016	2016	NUM
ajis02-1971	391	51	)	)	PUNCT
ajis02-1971	391	52	respectively	respectively	ADV
ajis02-1971	391	53	.	.	PUNCT
ajis02-1971	392	1	nowadays	nowadays	ADV
ajis02-1971	392	2	,	,	PUNCT
ajis02-1971	392	3	advertisers	advertiser	NOUN
ajis02-1971	392	4	have	have	VERB
ajis02-1971	392	5	many	many	ADJ
ajis02-1971	392	6	options	option	NOUN
ajis02-1971	392	7	to	to	PART
ajis02-1971	392	8	design	design	VERB
ajis02-1971	392	9	their	their	PRON
ajis02-1971	392	10	ads	ad	NOUN
ajis02-1971	392	11	and	and	CCONJ
ajis02-1971	392	12	directly	directly	ADV
ajis02-1971	392	13	improve	improve	VERB
ajis02-1971	392	14	the	the	DET
ajis02-1971	392	15	performance	performance	NOUN
ajis02-1971	392	16	-	-	PUNCT
ajis02-1971	392	17	based	base	VERB
ajis02-1971	392	18	effectiveness	effectiveness	NOUN
ajis02-1971	392	19	of	of	ADP
ajis02-1971	392	20	their	their	PRON
ajis02-1971	392	21	mobile	mobile	NOUN
ajis02-1971	392	22	in	in	ADP
ajis02-1971	392	23	-	-	PUNCT
ajis02-1971	392	24	app	app	NOUN
ajis02-1971	392	25	advertising	advertising	NOUN
ajis02-1971	392	26	campaigns	campaign	NOUN
ajis02-1971	392	27	.	.	PUNCT
ajis02-1971	393	1	3.4.2	3.4.2	NUM
ajis02-1971	393	2	consumers	consumer	NOUN
ajis02-1971	393	3	-	-	PUNCT
ajis02-1971	393	4	controlled	control	VERB
ajis02-1971	393	5	factors	factor	NOUN
ajis02-1971	393	6	consumers	consumer	NOUN
ajis02-1971	393	7	control	control	VERB
ajis02-1971	393	8	user	user	NOUN
ajis02-1971	393	9	behaviours	behaviour	NOUN
ajis02-1971	393	10	or	or	CCONJ
ajis02-1971	393	11	personal	personal	ADJ
ajis02-1971	393	12	characteristics	characteristic	NOUN
ajis02-1971	393	13	.	.	PUNCT
ajis02-1971	394	1	there	there	PRON
ajis02-1971	394	2	are	be	VERB
ajis02-1971	394	3	also	also	ADV
ajis02-1971	394	4	many	many	ADJ
ajis02-1971	394	5	studies	study	NOUN
ajis02-1971	394	6	on	on	ADP
ajis02-1971	394	7	consumer	consumer	NOUN
ajis02-1971	394	8	-	-	PUNCT
ajis02-1971	394	9	controlled	control	VERB
ajis02-1971	394	10	factors	factor	NOUN
ajis02-1971	394	11	and	and	CCONJ
ajis02-1971	394	12	their	their	PRON
ajis02-1971	394	13	impact	impact	NOUN
ajis02-1971	394	14	on	on	ADP
ajis02-1971	394	15	mobile	mobile	ADJ
ajis02-1971	394	16	advertising	advertising	NOUN
ajis02-1971	394	17	performance	performance	NOUN
ajis02-1971	394	18	.	.	PUNCT
ajis02-1971	395	1	for	for	ADP
ajis02-1971	395	2	example	example	NOUN
ajis02-1971	395	3	,	,	PUNCT
ajis02-1971	395	4	luo	luo	PROPN
ajis02-1971	395	5	et	et	PROPN
ajis02-1971	395	6	al	al	PROPN
ajis02-1971	395	7	.	.	PROPN
ajis02-1971	396	1	(	(	PUNCT
ajis02-1971	396	2	2014	2014	NUM
ajis02-1971	396	3	)	)	PUNCT
ajis02-1971	396	4	demonstrated	demonstrate	VERB
ajis02-1971	396	5	that	that	SCONJ
ajis02-1971	396	6	one	one	NUM
ajis02-1971	396	7	-	-	PUNCT
ajis02-1971	396	8	day	day	NOUN
ajis02-1971	396	9	coupons	coupon	NOUN
ajis02-1971	396	10	are	be	AUX
ajis02-1971	396	11	best	well	ADV
ajis02-1971	396	12	suitable	suitable	ADJ
ajis02-1971	396	13	for	for	ADP
ajis02-1971	396	14	consumers	consumer	NOUN
ajis02-1971	396	15	who	who	PRON
ajis02-1971	396	16	are	be	AUX
ajis02-1971	396	17	near	near	ADP
ajis02-1971	396	18	the	the	DET
ajis02-1971	396	19	provider	provider	NOUN
ajis02-1971	396	20	,	,	PUNCT
ajis02-1971	396	21	while	while	SCONJ
ajis02-1971	396	22	multiple	multiple	ADJ
ajis02-1971	396	23	day	day	NOUN
ajis02-1971	396	24	coupons	coupon	NOUN
ajis02-1971	396	25	performed	perform	VERB
ajis02-1971	396	26	better	well	ADV
ajis02-1971	396	27	for	for	ADP
ajis02-1971	396	28	consumers	consumer	NOUN
ajis02-1971	396	29	who	who	PRON
ajis02-1971	396	30	are	be	AUX
ajis02-1971	396	31	far	far	ADV
ajis02-1971	396	32	away	away	ADV
ajis02-1971	396	33	from	from	ADP
ajis02-1971	396	34	the	the	DET
ajis02-1971	396	35	provider	provider	NOUN
ajis02-1971	396	36	.	.	PUNCT
ajis02-1971	397	1	the	the	DET
ajis02-1971	397	2	research	research	NOUN
ajis02-1971	397	3	showed	show	VERB
ajis02-1971	397	4	that	that	SCONJ
ajis02-1971	397	5	a	a	DET
ajis02-1971	397	6	consumer	consumer	NOUN
ajis02-1971	397	7	journey	journey	NOUN
ajis02-1971	397	8	consists	consist	VERB
ajis02-1971	397	9	of	of	ADP
ajis02-1971	397	10	multiple	multiple	ADJ
ajis02-1971	397	11	stages	stage	NOUN
ajis02-1971	397	12	,	,	PUNCT
ajis02-1971	397	13	and	and	CCONJ
ajis02-1971	397	14	at	at	ADP
ajis02-1971	397	15	each	each	DET
ajis02-1971	397	16	stage	stage	NOUN
ajis02-1971	397	17	,	,	PUNCT
ajis02-1971	397	18	there	there	PRON
ajis02-1971	397	19	should	should	AUX
ajis02-1971	397	20	be	be	AUX
ajis02-1971	397	21	a	a	DET
ajis02-1971	397	22	different	different	ADJ
ajis02-1971	397	23	advertising	advertising	NOUN
ajis02-1971	397	24	strategy	strategy	NOUN
ajis02-1971	397	25	to	to	PART
ajis02-1971	397	26	make	make	VERB
ajis02-1971	397	27	the	the	DET
ajis02-1971	397	28	advertisement	advertisement	NOUN
ajis02-1971	397	29	more	more	ADV
ajis02-1971	397	30	relevant	relevant	ADJ
ajis02-1971	397	31	and	and	CCONJ
ajis02-1971	397	32	consequently	consequently	ADV
ajis02-1971	397	33	improve	improve	VERB
ajis02-1971	397	34	its	its	PRON
ajis02-1971	397	35	effectiveness	effectiveness	NOUN
ajis02-1971	397	36	.	.	PUNCT
ajis02-1971	398	1	online	online	ADJ
ajis02-1971	398	2	advertisers	advertiser	NOUN
ajis02-1971	398	3	provide	provide	VERB
ajis02-1971	398	4	behaviourally	behaviourally	ADV
ajis02-1971	398	5	targeted	target	VERB
ajis02-1971	398	6	advertisements	advertisement	NOUN
ajis02-1971	398	7	,	,	PUNCT
ajis02-1971	398	8	based	base	VERB
ajis02-1971	398	9	on	on	ADP
ajis02-1971	398	10	a	a	DET
ajis02-1971	398	11	user	user	NOUN
ajis02-1971	398	12	’s	’s	PART
ajis02-1971	398	13	behaviour	behaviour	NOUN
ajis02-1971	398	14	on	on	ADP
ajis02-1971	398	15	the	the	DET
ajis02-1971	398	16	internet	internet	NOUN
ajis02-1971	398	17	over	over	ADP
ajis02-1971	398	18	time	time	NOUN
ajis02-1971	398	19	(	(	PUNCT
ajis02-1971	398	20	goldfarb	goldfarb	PROPN
ajis02-1971	398	21	&	&	CCONJ
ajis02-1971	398	22	tucker	tucker	PROPN
ajis02-1971	398	23	2011	2011	NUM
ajis02-1971	398	24	)	)	PUNCT
ajis02-1971	398	25	.	.	PUNCT
ajis02-1971	399	1	personalizing	personalize	VERB
ajis02-1971	399	2	banner	banner	NOUN
ajis02-1971	399	3	ads	ad	NOUN
ajis02-1971	399	4	based	base	VERB
ajis02-1971	399	5	on	on	ADP
ajis02-1971	399	6	products	product	NOUN
ajis02-1971	399	7	consumers	consumer	NOUN
ajis02-1971	399	8	placed	place	VERB
ajis02-1971	399	9	in	in	ADP
ajis02-1971	399	10	their	their	PRON
ajis02-1971	399	11	shopping	shopping	NOUN
ajis02-1971	399	12	carts	cart	NOUN
ajis02-1971	399	13	during	during	ADP
ajis02-1971	399	14	the	the	DET
ajis02-1971	399	15	shopping	shopping	NOUN
ajis02-1971	399	16	visit	visit	NOUN
ajis02-1971	399	17	increases	increase	NOUN
ajis02-1971	399	18	click	click	VERB
ajis02-1971	399	19	-	-	PUNCT
ajis02-1971	399	20	through	through	ADP
ajis02-1971	399	21	rates	rate	NOUN
ajis02-1971	399	22	(	(	PUNCT
ajis02-1971	399	23	bleier	bleier	NOUN
ajis02-1971	399	24	&	&	CCONJ
ajis02-1971	399	25	eisenbeiss	eisenbeiss	PROPN
ajis02-1971	399	26	2015a	2015a	NUM
ajis02-1971	399	27	)	)	PUNCT
ajis02-1971	399	28	.	.	PUNCT
ajis02-1971	400	1	personalized	personalize	VERB
ajis02-1971	400	2	ads	ad	NOUN
ajis02-1971	400	3	are	be	AUX
ajis02-1971	400	4	approximately	approximately	ADV
ajis02-1971	400	5	twice	twice	ADV
ajis02-1971	400	6	as	as	ADV
ajis02-1971	400	7	effective	effective	ADJ
ajis02-1971	400	8	as	as	ADP
ajis02-1971	400	9	nonpersonalized	nonpersonalized	ADJ
ajis02-1971	400	10	versions	version	NOUN
ajis02-1971	400	11	of	of	ADP
ajis02-1971	400	12	similar	similar	ADJ
ajis02-1971	400	13	ads	ad	NOUN
ajis02-1971	400	14	(	(	PUNCT
ajis02-1971	400	15	aguirre	aguirre	PROPN
ajis02-1971	400	16	,	,	PUNCT
ajis02-1971	400	17	m	m	VERB
ajis02-1971	400	18	et	et	PROPN
ajis02-1971	400	19	al	al	PROPN
ajis02-1971	400	20	.	.	PROPN
ajis02-1971	400	21	2012	2012	NUM
ajis02-1971	400	22	)	)	PUNCT
ajis02-1971	400	23	.	.	PUNCT
ajis02-1971	401	1	the	the	DET
ajis02-1971	401	2	industry	industry	NOUN
ajis02-1971	401	3	claims	claim	VERB
ajis02-1971	401	4	that	that	SCONJ
ajis02-1971	401	5	behavioural	behavioural	ADJ
ajis02-1971	401	6	advertising	advertising	NOUN
ajis02-1971	401	7	creates	create	VERB
ajis02-1971	401	8	more	more	ADV
ajis02-1971	401	9	relevant	relevant	ADJ
ajis02-1971	401	10	and	and	CCONJ
ajis02-1971	401	11	efficient	efficient	ADJ
ajis02-1971	401	12	ads	ad	NOUN
ajis02-1971	401	13	and	and	CCONJ
ajis02-1971	401	14	boost	boost	VERB
ajis02-1971	401	15	ad	ad	NOUN
ajis02-1971	401	16	effects	effect	NOUN
ajis02-1971	401	17	(	(	PUNCT
ajis02-1971	401	18	chen	chen	PROPN
ajis02-1971	401	19	,	,	PUNCT
ajis02-1971	401	20	j	j	PROPN
ajis02-1971	401	21	&	&	CCONJ
ajis02-1971	401	22	stallaert	stallaert	PROPN
ajis02-1971	401	23	2010	2010	NUM
ajis02-1971	401	24	)	)	PUNCT
ajis02-1971	401	25	.	.	PUNCT
ajis02-1971	402	1	leading	lead	VERB
ajis02-1971	402	2	scholars	scholar	NOUN
ajis02-1971	402	3	argue	argue	VERB
ajis02-1971	402	4	that	that	SCONJ
ajis02-1971	402	5	advertising	advertising	NOUN
ajis02-1971	402	6	will	will	AUX
ajis02-1971	402	7	become	become	VERB
ajis02-1971	402	8	more	more	ADV
ajis02-1971	402	9	personalized	personalized	ADJ
ajis02-1971	402	10	and	and	CCONJ
ajis02-1971	402	11	targeted	target	VERB
ajis02-1971	402	12	and	and	CCONJ
ajis02-1971	402	13	will	will	AUX
ajis02-1971	402	14	involve	involve	VERB
ajis02-1971	402	15	more	more	ADJ
ajis02-1971	402	16	individual	individual	ADJ
ajis02-1971	402	17	communication	communication	NOUN
ajis02-1971	402	18	,	,	PUNCT
ajis02-1971	402	19	where	where	SCONJ
ajis02-1971	402	20	advertisers	advertiser	NOUN
ajis02-1971	402	21	can	can	AUX
ajis02-1971	402	22	iterate	iterate	VERB
ajis02-1971	402	23	messages	message	NOUN
ajis02-1971	402	24	based	base	VERB
ajis02-1971	402	25	on	on	ADP
ajis02-1971	402	26	consumer	consumer	NOUN
ajis02-1971	402	27	behaviour	behaviour	NOUN
ajis02-1971	402	28	and	and	CCONJ
ajis02-1971	402	29	needs	need	NOUN
ajis02-1971	402	30	(	(	PUNCT
ajis02-1971	402	31	keller	keller	PROPN
ajis02-1971	402	32	2016	2016	NUM
ajis02-1971	402	33	;	;	PUNCT
ajis02-1971	402	34	kumar	kumar	PROPN
ajis02-1971	402	35	,	,	PUNCT
ajis02-1971	402	36	v	v	PROPN
ajis02-1971	402	37	&	&	CCONJ
ajis02-1971	402	38	gupta	gupta	PROPN
ajis02-1971	402	39	2016	2016	NUM
ajis02-1971	402	40	;	;	PUNCT
ajis02-1971	402	41	rust	rust	NOUN
ajis02-1971	402	42	2016	2016	NUM
ajis02-1971	402	43	;	;	PUNCT
ajis02-1971	402	44	schultz	schultz	PROPN
ajis02-1971	402	45	2016	2016	NUM
ajis02-1971	402	46	)	)	PUNCT
ajis02-1971	402	47	.	.	PUNCT
ajis02-1971	403	1	furthermore	furthermore	ADV
ajis02-1971	403	2	,	,	PUNCT
ajis02-1971	403	3	like	like	ADP
ajis02-1971	403	4	mackenzie	mackenzie	NOUN
ajis02-1971	403	5	,	,	PUNCT
ajis02-1971	403	6	lutz	lutz	NOUN
ajis02-1971	403	7	and	and	CCONJ
ajis02-1971	403	8	belch	belch	NOUN
ajis02-1971	403	9	(	(	PUNCT
ajis02-1971	403	10	1986	1986	NUM
ajis02-1971	403	11	)	)	PUNCT
ajis02-1971	403	12	have	have	AUX
ajis02-1971	403	13	shown	show	VERB
ajis02-1971	403	14	,	,	PUNCT
ajis02-1971	403	15	mobile	mobile	ADJ
ajis02-1971	403	16	advertising	advertising	NOUN
ajis02-1971	403	17	effectiveness	effectiveness	NOUN
ajis02-1971	403	18	is	be	AUX
ajis02-1971	403	19	also	also	ADV
ajis02-1971	403	20	mediated	mediate	VERB
ajis02-1971	403	21	by	by	ADP
ajis02-1971	403	22	consumer	consumer	NOUN
ajis02-1971	403	23	attitudes	attitude	NOUN
ajis02-1971	403	24	.	.	PUNCT
ajis02-1971	404	1	based	base	VERB
ajis02-1971	404	2	on	on	ADP
ajis02-1971	404	3	that	that	DET
ajis02-1971	404	4	pioneering	pioneer	VERB
ajis02-1971	404	5	work	work	NOUN
ajis02-1971	404	6	,	,	PUNCT
ajis02-1971	404	7	korgaonkar	korgaonkar	PROPN
ajis02-1971	404	8	,	,	PUNCT
ajis02-1971	404	9	petrescu	petrescu	NOUN
ajis02-1971	404	10	and	and	CCONJ
ajis02-1971	404	11	karson	karson	PROPN
ajis02-1971	404	12	(	(	PUNCT
ajis02-1971	404	13	2015	2015	NUM
ajis02-1971	404	14	)	)	PUNCT
ajis02-1971	404	15	studied	study	VERB
ajis02-1971	404	16	education	education	NOUN
ajis02-1971	404	17	and	and	CCONJ
ajis02-1971	404	18	ethnic	ethnic	ADJ
ajis02-1971	404	19	background	background	NOUN
ajis02-1971	404	20	factors	factor	NOUN
ajis02-1971	404	21	and	and	CCONJ
ajis02-1971	404	22	showed	show	VERB
ajis02-1971	404	23	that	that	SCONJ
ajis02-1971	404	24	those	those	DET
ajis02-1971	404	25	factors	factor	NOUN
ajis02-1971	404	26	play	play	VERB
ajis02-1971	404	27	key	key	ADJ
ajis02-1971	404	28	roles	role	NOUN
ajis02-1971	404	29	in	in	ADP
ajis02-1971	404	30	mobile	mobile	ADJ
ajis02-1971	404	31	services	service	NOUN
ajis02-1971	404	32	and	and	CCONJ
ajis02-1971	404	33	mobile	mobile	ADJ
ajis02-1971	404	34	advertising	advertising	NOUN
ajis02-1971	404	35	.	.	PUNCT
ajis02-1971	405	1	the	the	DET
ajis02-1971	405	2	different	different	ADJ
ajis02-1971	405	3	demographic	demographic	NOUN
ajis02-1971	405	4	has	have	VERB
ajis02-1971	405	5	different	different	ADJ
ajis02-1971	405	6	usage	usage	NOUN
ajis02-1971	405	7	,	,	PUNCT
ajis02-1971	405	8	useful	useful	ADJ
ajis02-1971	405	9	,	,	PUNCT
ajis02-1971	405	10	satisfied	satisfied	ADJ
ajis02-1971	405	11	and	and	CCONJ
ajis02-1971	405	12	expensive	expensive	ADJ
ajis02-1971	405	13	attitude	attitude	NOUN
ajis02-1971	405	14	.	.	PUNCT
ajis02-1971	406	1	that	that	PRON
ajis02-1971	406	2	is	be	AUX
ajis02-1971	406	3	confirmed	confirm	VERB
ajis02-1971	406	4	in	in	ADP
ajis02-1971	406	5	the	the	DET
ajis02-1971	406	6	study	study	NOUN
ajis02-1971	406	7	of	of	ADP
ajis02-1971	406	8	hispanic	hispanic	ADJ
ajis02-1971	406	9	americans	americans	PROPN
ajis02-1971	406	10	by	by	ADP
ajis02-1971	406	11	kim	kim	PROPN
ajis02-1971	406	12	and	and	CCONJ
ajis02-1971	406	13	lee	lee	PROPN
ajis02-1971	406	14	(	(	PUNCT
ajis02-1971	406	15	2015	2015	NUM
ajis02-1971	406	16	)	)	PUNCT
ajis02-1971	406	17	.	.	PUNCT
ajis02-1971	407	1	basic	basic	ADJ
ajis02-1971	407	2	demographics	demographic	NOUN
ajis02-1971	407	3	are	be	AUX
ajis02-1971	407	4	age	age	NOUN
ajis02-1971	407	5	,	,	PUNCT
ajis02-1971	407	6	gender	gender	NOUN
ajis02-1971	407	7	,	,	PUNCT
ajis02-1971	407	8	income	income	NOUN
ajis02-1971	407	9	,	,	PUNCT
ajis02-1971	407	10	occupation	occupation	NOUN
ajis02-1971	407	11	and	and	CCONJ
ajis02-1971	407	12	race	race	NOUN
ajis02-1971	407	13	(	(	PUNCT
ajis02-1971	407	14	haley	haley	NOUN
ajis02-1971	407	15	1968	1968	NUM
ajis02-1971	407	16	)	)	PUNCT
ajis02-1971	407	17	.	.	PUNCT
ajis02-1971	408	1	kim	kim	PROPN
ajis02-1971	408	2	and	and	CCONJ
ajis02-1971	408	3	lee	lee	PROPN
ajis02-1971	408	4	(	(	PUNCT
ajis02-1971	408	5	2015	2015	NUM
ajis02-1971	408	6	)	)	PUNCT
ajis02-1971	408	7	proposed	propose	VERB
ajis02-1971	408	8	a	a	DET
ajis02-1971	408	9	hybrid	hybrid	ADJ
ajis02-1971	408	10	quantitative	quantitative	ADJ
ajis02-1971	408	11	and	and	CCONJ
ajis02-1971	408	12	qualitative	qualitative	ADJ
ajis02-1971	408	13	model	model	NOUN
ajis02-1971	408	14	to	to	PART
ajis02-1971	408	15	suggest	suggest	VERB
ajis02-1971	408	16	preferred	preferred	ADJ
ajis02-1971	408	17	ads	ad	NOUN
ajis02-1971	408	18	for	for	ADP
ajis02-1971	408	19	four	four	NUM
ajis02-1971	408	20	different	different	ADJ
ajis02-1971	408	21	consumer	consumer	NOUN
ajis02-1971	408	22	segments	segment	NOUN
ajis02-1971	408	23	,	,	PUNCT
ajis02-1971	408	24	including	include	VERB
ajis02-1971	408	25	business	business	NOUN
ajis02-1971	408	26	partner	partner	NOUN
ajis02-1971	408	27	,	,	PUNCT
ajis02-1971	408	28	skilled	skilled	ADJ
ajis02-1971	408	29	enthusiast	enthusiast	NOUN
ajis02-1971	408	30	,	,	PUNCT
ajis02-1971	408	31	new	new	ADJ
ajis02-1971	408	32	experience	experience	NOUN
ajis02-1971	408	33	seeker	seeker	NOUN
ajis02-1971	408	34	,	,	PUNCT
ajis02-1971	408	35	and	and	CCONJ
ajis02-1971	408	36	close	close	ADJ
ajis02-1971	408	37	buddy	buddy	NOUN
ajis02-1971	408	38	.	.	PUNCT
ajis02-1971	409	1	from	from	ADP
ajis02-1971	409	2	the	the	DET
ajis02-1971	409	3	research	research	NOUN
ajis02-1971	409	4	,	,	PUNCT
ajis02-1971	409	5	lifestyle	lifestyle	NOUN
ajis02-1971	409	6	and	and	CCONJ
ajis02-1971	409	7	psychology	psychology	NOUN
ajis02-1971	409	8	tendency	tendency	NOUN
ajis02-1971	409	9	are	be	AUX
ajis02-1971	409	10	the	the	DET
ajis02-1971	409	11	attributes	attribute	NOUN
ajis02-1971	409	12	need	need	VERB
ajis02-1971	409	13	to	to	PART
ajis02-1971	409	14	be	be	AUX
ajis02-1971	409	15	considered	consider	VERB
ajis02-1971	409	16	in	in	ADP
ajis02-1971	409	17	mobile	mobile	ADJ
ajis02-1971	409	18	advertising	advertising	NOUN
ajis02-1971	409	19	effectiveness	effectiveness	NOUN
ajis02-1971	409	20	.	.	PUNCT
ajis02-1971	410	1	shavitt	shavitt	NOUN
ajis02-1971	410	2	,	,	PUNCT
ajis02-1971	410	3	lowrey	lowrey	PROPN
ajis02-1971	410	4	and	and	CCONJ
ajis02-1971	410	5	haefner	haefner	PROPN
ajis02-1971	410	6	(	(	PUNCT
ajis02-1971	410	7	1998	1998	NUM
ajis02-1971	410	8	)	)	PUNCT
ajis02-1971	410	9	argued	argue	VERB
ajis02-1971	410	10	that	that	SCONJ
ajis02-1971	410	11	people	people	NOUN
ajis02-1971	410	12	are	be	AUX
ajis02-1971	410	13	actually	actually	ADV
ajis02-1971	410	14	more	more	ADV
ajis02-1971	410	15	favourable	favourable	ADJ
ajis02-1971	410	16	toward	toward	ADP
ajis02-1971	410	17	advertising	advertising	NOUN
ajis02-1971	410	18	.	.	PUNCT
ajis02-1971	411	1	males	male	NOUN
ajis02-1971	411	2	,	,	PUNCT
ajis02-1971	411	3	wage	wage	NOUN
ajis02-1971	411	4	consumers	consumer	NOUN
ajis02-1971	411	5	,	,	PUNCT
ajis02-1971	411	6	and	and	CCONJ
ajis02-1971	411	7	persons	person	NOUN
ajis02-1971	411	8	with	with	ADP
ajis02-1971	411	9	less	less	ADJ
ajis02-1971	411	10	education	education	NOUN
ajis02-1971	411	11	and	and	CCONJ
ajis02-1971	411	12	income	income	NOUN
ajis02-1971	411	13	,	,	PUNCT
ajis02-1971	411	14	and	and	CCONJ
ajis02-1971	411	15	non	non	NOUN
ajis02-1971	411	16	-	-	ADJ
ajis02-1971	411	17	whites	white	NOUN
ajis02-1971	411	18	generally	generally	ADV
ajis02-1971	411	19	report	report	VERB
ajis02-1971	411	20	more	more	ADV
ajis02-1971	411	21	favourable	favourable	ADJ
ajis02-1971	411	22	advertising	advertising	NOUN
ajis02-1971	411	23	attitudes	attitude	NOUN
ajis02-1971	411	24	than	than	ADP
ajis02-1971	411	25	others	other	NOUN
ajis02-1971	411	26	.	.	PUNCT
ajis02-1971	412	1	shavitt	shavitt	PROPN
ajis02-1971	412	2	,	,	PUNCT
ajis02-1971	412	3	lowrey	lowrey	PROPN
ajis02-1971	412	4	and	and	CCONJ
ajis02-1971	412	5	haefner	haefner	PROPN
ajis02-1971	412	6	(	(	PUNCT
ajis02-1971	412	7	1998	1998	NUM
ajis02-1971	412	8	)	)	PUNCT
ajis02-1971	412	9	have	have	AUX
ajis02-1971	412	10	shown	show	VERB
ajis02-1971	412	11	the	the	DET
ajis02-1971	412	12	importance	importance	NOUN
ajis02-1971	412	13	of	of	ADP
ajis02-1971	412	14	gender	gender	NOUN
ajis02-1971	412	15	,	,	PUNCT
ajis02-1971	412	16	age	age	NOUN
ajis02-1971	412	17	,	,	PUNCT
ajis02-1971	412	18	education	education	NOUN
ajis02-1971	412	19	,	,	PUNCT
ajis02-1971	412	20	income	income	NOUN
ajis02-1971	412	21	and	and	CCONJ
ajis02-1971	412	22	ethnic	ethnic	ADJ
ajis02-1971	412	23	factors	factor	NOUN
ajis02-1971	412	24	in	in	ADP
ajis02-1971	412	25	advertising	advertising	NOUN
ajis02-1971	412	26	performance	performance	NOUN
ajis02-1971	412	27	.	.	PUNCT
ajis02-1971	413	1	zhou	zhou	PROPN
ajis02-1971	413	2	et	et	PROPN
ajis02-1971	413	3	al	al	PROPN
ajis02-1971	413	4	.	.	PROPN
ajis02-1971	414	1	(	(	PUNCT
ajis02-1971	414	2	2017	2017	NUM
ajis02-1971	414	3	)	)	PUNCT
ajis02-1971	414	4	proved	prove	VERB
ajis02-1971	414	5	that	that	SCONJ
ajis02-1971	414	6	historical	historical	ADJ
ajis02-1971	414	7	advertisement	advertisement	NOUN
ajis02-1971	414	8	behaviour	behaviour	NOUN
ajis02-1971	414	9	of	of	ADP
ajis02-1971	414	10	a	a	DET
ajis02-1971	414	11	user	user	NOUN
ajis02-1971	414	12	plays	play	VERB
ajis02-1971	414	13	a	a	DET
ajis02-1971	414	14	key	key	ADJ
ajis02-1971	414	15	role	role	NOUN
ajis02-1971	414	16	to	to	PART
ajis02-1971	414	17	predict	predict	VERB
ajis02-1971	414	18	the	the	DET
ajis02-1971	414	19	user	user	NOUN
ajis02-1971	414	20	advertisement	advertisement	NOUN
ajis02-1971	414	21	behaviour	behaviour	NOUN
ajis02-1971	414	22	in	in	ADP
ajis02-1971	414	23	the	the	DET
ajis02-1971	414	24	future	future	NOUN
ajis02-1971	414	25	.	.	PUNCT
ajis02-1971	415	1	conner	conner	PROPN
ajis02-1971	415	2	and	and	CCONJ
ajis02-1971	415	3	armitage	armitage	PROPN
ajis02-1971	415	4	(	(	PUNCT
ajis02-1971	415	5	1998	1998	NUM
ajis02-1971	415	6	)	)	PUNCT
ajis02-1971	415	7	pointed	point	VERB
ajis02-1971	415	8	australasian	australasian	ADJ
ajis02-1971	415	9	journal	journal	NOUN
ajis02-1971	415	10	of	of	ADP
ajis02-1971	415	11	information	information	PROPN
ajis02-1971	415	12	systems	systems	PROPN
ajis02-1971	415	13	truong	truong	PROPN
ajis02-1971	415	14	,	,	PUNCT
ajis02-1971	415	15	nkhoma	nkhoma	PROPN
ajis02-1971	415	16	&	&	CCONJ
ajis02-1971	415	17	pansuwong	pansuwong	ADJ
ajis02-1971	415	18	2019	2019	NUM
ajis02-1971	415	19	,	,	PUNCT
ajis02-1971	415	20	vol	vol	NOUN
ajis02-1971	415	21	23	23	NUM
ajis02-1971	415	22	,	,	PUNCT
ajis02-1971	415	23	research	research	NOUN
ajis02-1971	415	24	article	article	NOUN
ajis02-1971	415	25	integrated	integrate	VERB
ajis02-1971	415	26	effectiveness	effectiveness	NOUN
ajis02-1971	415	27	framework	framework	NOUN
ajis02-1971	415	28	for	for	ADP
ajis02-1971	415	29	in	in	ADP
ajis02-1971	415	30	-	-	PUNCT
ajis02-1971	415	31	app	app	NOUN
ajis02-1971	415	32	advertising	advertising	NOUN
ajis02-1971	415	33	18	18	NUM
ajis02-1971	415	34	out	out	ADP
ajis02-1971	415	35	that	that	SCONJ
ajis02-1971	415	36	when	when	SCONJ
ajis02-1971	415	37	individuals	individual	NOUN
ajis02-1971	415	38	engage	engage	VERB
ajis02-1971	415	39	in	in	ADP
ajis02-1971	415	40	behaviours	behaviour	NOUN
ajis02-1971	415	41	that	that	PRON
ajis02-1971	415	42	are	be	AUX
ajis02-1971	415	43	habitual	habitual	ADJ
ajis02-1971	415	44	for	for	ADP
ajis02-1971	415	45	them	they	PRON
ajis02-1971	415	46	,	,	PUNCT
ajis02-1971	415	47	they	they	PRON
ajis02-1971	415	48	use	use	VERB
ajis02-1971	415	49	simplified	simplified	ADJ
ajis02-1971	415	50	decision	decision	NOUN
ajis02-1971	415	51	rules	rule	NOUN
ajis02-1971	415	52	,	,	PUNCT
ajis02-1971	415	53	which	which	PRON
ajis02-1971	415	54	results	result	VERB
ajis02-1971	415	55	in	in	ADP
ajis02-1971	415	56	enacting	enact	VERB
ajis02-1971	415	57	the	the	DET
ajis02-1971	415	58	same	same	ADJ
ajis02-1971	415	59	behaviours	behaviour	NOUN
ajis02-1971	415	60	as	as	ADP
ajis02-1971	415	61	in	in	ADP
ajis02-1971	415	62	the	the	DET
ajis02-1971	415	63	past	past	NOUN
ajis02-1971	415	64	.	.	PUNCT
ajis02-1971	416	1	previous	previous	ADJ
ajis02-1971	416	2	behaviours	behaviour	NOUN
ajis02-1971	416	3	,	,	PUNCT
ajis02-1971	416	4	in	in	ADP
ajis02-1971	416	5	turn	turn	NOUN
ajis02-1971	416	6	,	,	PUNCT
ajis02-1971	416	7	seem	seem	VERB
ajis02-1971	416	8	to	to	PART
ajis02-1971	416	9	be	be	AUX
ajis02-1971	416	10	an	an	DET
ajis02-1971	416	11	important	important	ADJ
ajis02-1971	416	12	predictor	predictor	NOUN
ajis02-1971	416	13	of	of	ADP
ajis02-1971	416	14	future	future	ADJ
ajis02-1971	416	15	behaviour	behaviour	NOUN
ajis02-1971	416	16	(	(	PUNCT
ajis02-1971	416	17	ouellette	ouellette	PROPN
ajis02-1971	416	18	&	&	CCONJ
ajis02-1971	416	19	wood	wood	NOUN
ajis02-1971	416	20	1998	1998	NUM
ajis02-1971	416	21	)	)	PUNCT
ajis02-1971	416	22	.	.	PUNCT
ajis02-1971	417	1	understanding	understand	VERB
ajis02-1971	417	2	the	the	DET
ajis02-1971	417	3	role	role	NOUN
ajis02-1971	417	4	of	of	ADP
ajis02-1971	417	5	consumer	consumer	NOUN
ajis02-1971	417	6	information	information	NOUN
ajis02-1971	417	7	,	,	PUNCT
ajis02-1971	417	8	some	some	PRON
ajis02-1971	417	9	of	of	ADP
ajis02-1971	417	10	the	the	DET
ajis02-1971	417	11	social	social	ADJ
ajis02-1971	417	12	platforms	platform	NOUN
ajis02-1971	417	13	enable	enable	VERB
ajis02-1971	417	14	advertisers	advertiser	NOUN
ajis02-1971	417	15	to	to	PART
ajis02-1971	417	16	target	target	VERB
ajis02-1971	417	17	ads	ad	NOUN
ajis02-1971	417	18	using	use	VERB
ajis02-1971	417	19	consumers	consumer	NOUN
ajis02-1971	417	20	'	'	PART
ajis02-1971	417	21	social	social	ADJ
ajis02-1971	417	22	profiles	profile	NOUN
ajis02-1971	417	23	(	(	PUNCT
ajis02-1971	417	24	bakshy	bakshy	PROPN
ajis02-1971	417	25	et	et	PROPN
ajis02-1971	417	26	al	al	PROPN
ajis02-1971	417	27	.	.	PROPN
ajis02-1971	417	28	2012	2012	NUM
ajis02-1971	417	29	)	)	PUNCT
ajis02-1971	417	30	.	.	PUNCT
ajis02-1971	418	1	new	new	ADJ
ajis02-1971	418	2	internet	internet	NOUN
ajis02-1971	418	3	technologies	technology	NOUN
ajis02-1971	418	4	provide	provide	VERB
ajis02-1971	418	5	the	the	DET
ajis02-1971	418	6	possibility	possibility	NOUN
ajis02-1971	418	7	of	of	ADP
ajis02-1971	418	8	automated	automate	VERB
ajis02-1971	418	9	tracking	tracking	NOUN
ajis02-1971	418	10	of	of	ADP
ajis02-1971	418	11	consumers	consumer	NOUN
ajis02-1971	418	12	'	'	PART
ajis02-1971	418	13	internet	internet	NOUN
ajis02-1971	418	14	behaviour	behaviour	NOUN
ajis02-1971	418	15	.	.	PUNCT
ajis02-1971	419	1	such	such	ADJ
ajis02-1971	419	2	tracking	tracking	NOUN
ajis02-1971	419	3	is	be	AUX
ajis02-1971	419	4	used	use	VERB
ajis02-1971	419	5	to	to	PART
ajis02-1971	419	6	create	create	VERB
ajis02-1971	419	7	user	user	NOUN
ajis02-1971	419	8	profiles	profile	NOUN
ajis02-1971	419	9	for	for	ADP
ajis02-1971	419	10	the	the	DET
ajis02-1971	419	11	purpose	purpose	NOUN
ajis02-1971	419	12	of	of	ADP
ajis02-1971	419	13	displaying	display	VERB
ajis02-1971	419	14	advertisements	advertisement	NOUN
ajis02-1971	419	15	that	that	PRON
ajis02-1971	419	16	fit	fit	VERB
ajis02-1971	419	17	the	the	DET
ajis02-1971	419	18	interest	interest	NOUN
ajis02-1971	419	19	of	of	ADP
ajis02-1971	419	20	these	these	DET
ajis02-1971	419	21	individuals	individual	NOUN
ajis02-1971	419	22	(	(	PUNCT
ajis02-1971	419	23	goldfarb	goldfarb	PROPN
ajis02-1971	419	24	&	&	CCONJ
ajis02-1971	419	25	tucker	tucker	PROPN
ajis02-1971	419	26	2011	2011	NUM
ajis02-1971	419	27	;	;	PUNCT
ajis02-1971	419	28	mcdonald	mcdonald	PROPN
ajis02-1971	419	29	&	&	CCONJ
ajis02-1971	419	30	cranor	cranor	PROPN
ajis02-1971	419	31	2010	2010	NUM
ajis02-1971	419	32	)	)	PUNCT
ajis02-1971	419	33	.	.	PUNCT
ajis02-1971	420	1	personalization	personalization	NOUN
ajis02-1971	420	2	is	be	AUX
ajis02-1971	420	3	a	a	DET
ajis02-1971	420	4	customer	customer	NOUN
ajis02-1971	420	5	-	-	PUNCT
ajis02-1971	420	6	oriented	orient	VERB
ajis02-1971	420	7	marketing	marketing	NOUN
ajis02-1971	420	8	strategy	strategy	NOUN
ajis02-1971	420	9	that	that	PRON
ajis02-1971	420	10	aims	aim	VERB
ajis02-1971	420	11	to	to	PART
ajis02-1971	420	12	deliver	deliver	VERB
ajis02-1971	420	13	the	the	DET
ajis02-1971	420	14	right	right	ADJ
ajis02-1971	420	15	content	content	NOUN
ajis02-1971	420	16	to	to	ADP
ajis02-1971	420	17	the	the	DET
ajis02-1971	420	18	right	right	ADJ
ajis02-1971	420	19	person	person	NOUN
ajis02-1971	420	20	at	at	ADP
ajis02-1971	420	21	the	the	DET
ajis02-1971	420	22	right	right	ADJ
ajis02-1971	420	23	time	time	NOUN
ajis02-1971	420	24	,	,	PUNCT
ajis02-1971	420	25	to	to	PART
ajis02-1971	420	26	maximize	maximize	VERB
ajis02-1971	420	27	business	business	NOUN
ajis02-1971	420	28	opportunities	opportunity	NOUN
ajis02-1971	420	29	(	(	PUNCT
ajis02-1971	420	30	tam	tam	X
ajis02-1971	420	31	&	&	CCONJ
ajis02-1971	420	32	ho	ho	PROPN
ajis02-1971	420	33	2006	2006	NUM
ajis02-1971	420	34	)	)	PUNCT
ajis02-1971	420	35	.	.	PUNCT
ajis02-1971	421	1	the	the	DET
ajis02-1971	421	2	types	type	NOUN
ajis02-1971	421	3	of	of	ADP
ajis02-1971	421	4	information	information	NOUN
ajis02-1971	421	5	used	use	VERB
ajis02-1971	421	6	included	include	VERB
ajis02-1971	421	7	age	age	NOUN
ajis02-1971	421	8	,	,	PUNCT
ajis02-1971	421	9	gender	gender	NOUN
ajis02-1971	421	10	,	,	PUNCT
ajis02-1971	421	11	location	location	NOUN
ajis02-1971	421	12	(	(	PUNCT
ajis02-1971	421	13	aguirre	aguirre	PROPN
ajis02-1971	421	14	,	,	PUNCT
ajis02-1971	421	15	e	e	PROPN
ajis02-1971	421	16	et	et	PROPN
ajis02-1971	421	17	al	al	PROPN
ajis02-1971	421	18	.	.	PROPN
ajis02-1971	421	19	2015	2015	NUM
ajis02-1971	421	20	)	)	PUNCT
ajis02-1971	421	21	,	,	PUNCT
ajis02-1971	421	22	education	education	NOUN
ajis02-1971	421	23	level	level	NOUN
ajis02-1971	421	24	(	(	PUNCT
ajis02-1971	421	25	tucker	tucker	PROPN
ajis02-1971	421	26	2014	2014	NUM
ajis02-1971	421	27	)	)	PUNCT
ajis02-1971	421	28	,	,	PUNCT
ajis02-1971	421	29	interests	interest	NOUN
ajis02-1971	421	30	(	(	PUNCT
ajis02-1971	421	31	aguirre	aguirre	PROPN
ajis02-1971	421	32	,	,	PUNCT
ajis02-1971	421	33	e	e	PROPN
ajis02-1971	421	34	et	et	PROPN
ajis02-1971	421	35	al	al	PROPN
ajis02-1971	421	36	.	.	PROPN
ajis02-1971	421	37	2015	2015	NUM
ajis02-1971	421	38	)	)	PUNCT
ajis02-1971	421	39	,	,	PUNCT
ajis02-1971	421	40	online	online	ADJ
ajis02-1971	421	41	shopping	shopping	NOUN
ajis02-1971	421	42	behaviour	behaviour	NOUN
ajis02-1971	421	43	(	(	PUNCT
ajis02-1971	421	44	bleier	bleier	NOUN
ajis02-1971	421	45	&	&	CCONJ
ajis02-1971	421	46	eisenbeiss	eisenbeiss	VERB
ajis02-1971	421	47	2015a	2015a	NUM
ajis02-1971	421	48	)	)	PUNCT
ajis02-1971	421	49	,	,	PUNCT
ajis02-1971	421	50	and	and	CCONJ
ajis02-1971	421	51	search	search	NOUN
ajis02-1971	421	52	history	history	NOUN
ajis02-1971	421	53	(	(	PUNCT
ajis02-1971	421	54	doorn	doorn	PROPN
ajis02-1971	421	55	&	&	CCONJ
ajis02-1971	421	56	hoekstra	hoekstra	PROPN
ajis02-1971	421	57	2013	2013	NUM
ajis02-1971	421	58	)	)	PUNCT
ajis02-1971	421	59	.	.	PUNCT
ajis02-1971	422	1	their	their	PRON
ajis02-1971	422	2	findings	finding	NOUN
ajis02-1971	422	3	suggest	suggest	VERB
ajis02-1971	422	4	that	that	SCONJ
ajis02-1971	422	5	the	the	DET
ajis02-1971	422	6	level	level	NOUN
ajis02-1971	422	7	of	of	ADP
ajis02-1971	422	8	personalization	personalization	NOUN
ajis02-1971	422	9	influences	influence	VERB
ajis02-1971	422	10	consumer	consumer	NOUN
ajis02-1971	422	11	-	-	PUNCT
ajis02-1971	422	12	related	relate	VERB
ajis02-1971	422	13	factors	factor	NOUN
ajis02-1971	422	14	,	,	PUNCT
ajis02-1971	422	15	such	such	ADJ
ajis02-1971	422	16	as	as	ADP
ajis02-1971	422	17	feelings	feeling	NOUN
ajis02-1971	422	18	of	of	ADP
ajis02-1971	422	19	intrusiveness	intrusiveness	ADJ
ajis02-1971	422	20	(	(	PUNCT
ajis02-1971	422	21	doorn	doorn	PROPN
ajis02-1971	422	22	&	&	CCONJ
ajis02-1971	422	23	hoekstra	hoekstra	PROPN
ajis02-1971	422	24	2013	2013	NUM
ajis02-1971	422	25	)	)	PUNCT
ajis02-1971	422	26	,	,	PUNCT
ajis02-1971	422	27	feelings	feeling	NOUN
ajis02-1971	422	28	of	of	ADP
ajis02-1971	422	29	vulnerability	vulnerability	NOUN
ajis02-1971	422	30	,	,	PUNCT
ajis02-1971	422	31	the	the	DET
ajis02-1971	422	32	ad	ad	NOUN
ajis02-1971	422	33	’s	’s	PART
ajis02-1971	422	34	perceived	perceive	VERB
ajis02-1971	422	35	usefulness	usefulness	NOUN
ajis02-1971	422	36	,	,	PUNCT
ajis02-1971	422	37	reactance	reactance	NOUN
ajis02-1971	422	38	,	,	PUNCT
ajis02-1971	422	39	and	and	CCONJ
ajis02-1971	422	40	privacy	privacy	NOUN
ajis02-1971	422	41	concerns	concern	NOUN
ajis02-1971	422	42	(	(	PUNCT
ajis02-1971	422	43	bleier	bleier	NOUN
ajis02-1971	422	44	&	&	CCONJ
ajis02-1971	422	45	eisenbeiss	eisenbeiss	PROPN
ajis02-1971	422	46	2015a	2015a	NUM
ajis02-1971	422	47	)	)	PUNCT
ajis02-1971	422	48	.	.	PUNCT
ajis02-1971	423	1	the	the	DET
ajis02-1971	423	2	level	level	NOUN
ajis02-1971	423	3	of	of	ADP
ajis02-1971	423	4	personalization	personalization	NOUN
ajis02-1971	423	5	also	also	ADV
ajis02-1971	423	6	influences	influence	VERB
ajis02-1971	423	7	the	the	DET
ajis02-1971	423	8	outcomes	outcome	NOUN
ajis02-1971	423	9	,	,	PUNCT
ajis02-1971	423	10	such	such	ADJ
ajis02-1971	423	11	as	as	ADP
ajis02-1971	423	12	click	click	VERB
ajis02-1971	423	13	-	-	PUNCT
ajis02-1971	423	14	through	through	ADP
ajis02-1971	423	15	rates	rate	NOUN
ajis02-1971	423	16	(	(	PUNCT
ajis02-1971	423	17	aguirre	aguirre	PROPN
ajis02-1971	423	18	,	,	PUNCT
ajis02-1971	423	19	e	e	PROPN
ajis02-1971	423	20	et	et	PROPN
ajis02-1971	423	21	al	al	PROPN
ajis02-1971	423	22	.	.	PROPN
ajis02-1971	423	23	2015	2015	NUM
ajis02-1971	423	24	)	)	PUNCT
ajis02-1971	423	25	.	.	PUNCT
ajis02-1971	424	1	appendix	appendix	PROPN
ajis02-1971	424	2	b	b	PROPN
ajis02-1971	424	3	and	and	CCONJ
ajis02-1971	424	4	d	d	PROPN
ajis02-1971	424	5	listed	list	VERB
ajis02-1971	424	6	the	the	DET
ajis02-1971	424	7	factors	factor	NOUN
ajis02-1971	424	8	controlled	control	VERB
ajis02-1971	424	9	by	by	ADP
ajis02-1971	424	10	consumers	consumer	NOUN
ajis02-1971	424	11	according	accord	VERB
ajis02-1971	424	12	to	to	ADP
ajis02-1971	424	13	interactive	interactive	ADJ
ajis02-1971	424	14	advertising	advertising	NOUN
ajis02-1971	424	15	model	model	NOUN
ajis02-1971	424	16	(	(	PUNCT
ajis02-1971	424	17	rodgers	rodger	NOUN
ajis02-1971	424	18	&	&	CCONJ
ajis02-1971	424	19	thorson	thorson	PROPN
ajis02-1971	424	20	2000	2000	NUM
ajis02-1971	424	21	)	)	PUNCT
ajis02-1971	424	22	and	and	CCONJ
ajis02-1971	424	23	mobile	mobile	ADJ
ajis02-1971	424	24	advertising	advertising	NOUN
ajis02-1971	424	25	effective	effective	ADJ
ajis02-1971	424	26	framework	framework	NOUN
ajis02-1971	424	27	(	(	PUNCT
ajis02-1971	424	28	grewal	grewal	PROPN
ajis02-1971	424	29	,	,	PUNCT
ajis02-1971	424	30	bart	bart	PROPN
ajis02-1971	424	31	,	,	PUNCT
ajis02-1971	424	32	spann	spann	PROPN
ajis02-1971	424	33	&	&	CCONJ
ajis02-1971	424	34	zubcsek	zubcsek	PROPN
ajis02-1971	424	35	2016	2016	NUM
ajis02-1971	424	36	)	)	PUNCT
ajis02-1971	424	37	respectively	respectively	ADV
ajis02-1971	424	38	.	.	PUNCT
ajis02-1971	425	1	nowadays	nowadays	ADV
ajis02-1971	425	2	,	,	PUNCT
ajis02-1971	425	3	advertisers	advertiser	NOUN
ajis02-1971	425	4	have	have	VERB
ajis02-1971	425	5	many	many	ADJ
ajis02-1971	425	6	consumer	consumer	NOUN
ajis02-1971	425	7	targeting	targeting	NOUN
ajis02-1971	425	8	options	option	NOUN
ajis02-1971	425	9	to	to	PART
ajis02-1971	425	10	control	control	VERB
ajis02-1971	425	11	and	and	CCONJ
ajis02-1971	425	12	improve	improve	VERB
ajis02-1971	425	13	the	the	DET
ajis02-1971	425	14	performance	performance	NOUN
ajis02-1971	425	15	-	-	PUNCT
ajis02-1971	425	16	based	base	VERB
ajis02-1971	425	17	effectiveness	effectiveness	NOUN
ajis02-1971	425	18	of	of	ADP
ajis02-1971	425	19	their	their	PRON
ajis02-1971	425	20	mobile	mobile	NOUN
ajis02-1971	425	21	in	in	ADP
ajis02-1971	425	22	-	-	PUNCT
ajis02-1971	425	23	app	app	NOUN
ajis02-1971	425	24	advertising	advertising	NOUN
ajis02-1971	425	25	campaigns	campaign	NOUN
ajis02-1971	425	26	.	.	PUNCT
ajis02-1971	426	1	3.4.3	3.4.3	NUM
ajis02-1971	426	2	ad	ad	NOUN
ajis02-1971	426	3	networks	network	NOUN
ajis02-1971	426	4	-	-	PUNCT
ajis02-1971	426	5	controlled	control	VERB
ajis02-1971	426	6	factors	factor	NOUN
ajis02-1971	426	7	ad	ad	NOUN
ajis02-1971	426	8	networks	network	NOUN
ajis02-1971	426	9	facilitate	facilitate	VERB
ajis02-1971	426	10	the	the	DET
ajis02-1971	426	11	programmatic	programmatic	ADJ
ajis02-1971	426	12	and	and	CCONJ
ajis02-1971	426	13	real	real	ADJ
ajis02-1971	426	14	-	-	PUNCT
ajis02-1971	426	15	time	time	NOUN
ajis02-1971	426	16	buying	buying	NOUN
ajis02-1971	426	17	and	and	CCONJ
ajis02-1971	426	18	selling	selling	NOUN
ajis02-1971	426	19	of	of	ADP
ajis02-1971	426	20	advertisements	advertisement	NOUN
ajis02-1971	426	21	(	(	PUNCT
ajis02-1971	426	22	choi	choi	NOUN
ajis02-1971	426	23	et	et	PROPN
ajis02-1971	426	24	al	al	PROPN
ajis02-1971	426	25	.	.	PROPN
ajis02-1971	426	26	2017	2017	NUM
ajis02-1971	426	27	;	;	PUNCT
ajis02-1971	426	28	laudon	laudon	PROPN
ajis02-1971	426	29	&	&	CCONJ
ajis02-1971	426	30	traver	traver	PROPN
ajis02-1971	426	31	2018	2018	NUM
ajis02-1971	426	32	)	)	PUNCT
ajis02-1971	426	33	.	.	PUNCT
ajis02-1971	427	1	programmatic	programmatic	ADJ
ajis02-1971	427	2	advertising	advertising	NOUN
ajis02-1971	427	3	delivers	deliver	VERB
ajis02-1971	427	4	dynamic	dynamic	ADJ
ajis02-1971	427	5	content	content	NOUN
ajis02-1971	427	6	to	to	ADP
ajis02-1971	427	7	users	user	NOUN
ajis02-1971	427	8	based	base	VERB
ajis02-1971	427	9	on	on	ADP
ajis02-1971	427	10	their	their	PRON
ajis02-1971	427	11	location	location	NOUN
ajis02-1971	427	12	,	,	PUNCT
ajis02-1971	427	13	time	time	NOUN
ajis02-1971	427	14	and	and	CCONJ
ajis02-1971	427	15	so	so	ADV
ajis02-1971	427	16	on	on	ADV
ajis02-1971	427	17	(	(	PUNCT
ajis02-1971	427	18	kumar	kumar	PROPN
ajis02-1971	427	19	,	,	PUNCT
ajis02-1971	427	20	v	v	PROPN
ajis02-1971	427	21	&	&	CCONJ
ajis02-1971	427	22	gupta	gupta	PROPN
ajis02-1971	427	23	2016	2016	NUM
ajis02-1971	427	24	)	)	PUNCT
ajis02-1971	427	25	.	.	PUNCT
ajis02-1971	428	1	in	in	ADP
ajis02-1971	428	2	general	general	ADJ
ajis02-1971	428	3	,	,	PUNCT
ajis02-1971	428	4	“	"	PUNCT
ajis02-1971	428	5	context	context	NOUN
ajis02-1971	428	6	”	"	PUNCT
ajis02-1971	428	7	is	be	AUX
ajis02-1971	428	8	referred	refer	VERB
ajis02-1971	428	9	to	to	ADP
ajis02-1971	428	10	as	as	ADP
ajis02-1971	428	11	the	the	DET
ajis02-1971	428	12	editorial	editorial	ADJ
ajis02-1971	428	13	medium	medium	NOUN
ajis02-1971	428	14	environment	environment	NOUN
ajis02-1971	428	15	of	of	ADP
ajis02-1971	428	16	an	an	DET
ajis02-1971	428	17	advertisement	advertisement	NOUN
ajis02-1971	428	18	(	(	PUNCT
ajis02-1971	428	19	moorman	moorman	NOUN
ajis02-1971	428	20	2003	2003	NUM
ajis02-1971	428	21	)	)	PUNCT
ajis02-1971	428	22	.	.	PUNCT
ajis02-1971	429	1	in	in	ADP
ajis02-1971	429	2	the	the	DET
ajis02-1971	429	3	words	word	NOUN
ajis02-1971	429	4	of	of	ADP
ajis02-1971	429	5	norris	norris	PROPN
ajis02-1971	429	6	and	and	CCONJ
ajis02-1971	429	7	colman	colman	PROPN
ajis02-1971	429	8	(	(	PUNCT
ajis02-1971	429	9	1993	1993	NUM
ajis02-1971	429	10	)	)	PUNCT
ajis02-1971	429	11	,	,	PUNCT
ajis02-1971	429	12	"	"	PUNCT
ajis02-1971	429	13	the	the	DET
ajis02-1971	429	14	same	same	ADJ
ajis02-1971	429	15	source	source	NOUN
ajis02-1971	429	16	delivering	deliver	VERB
ajis02-1971	429	17	the	the	DET
ajis02-1971	429	18	same	same	ADJ
ajis02-1971	429	19	message	message	NOUN
ajis02-1971	429	20	to	to	ADP
ajis02-1971	429	21	the	the	DET
ajis02-1971	429	22	same	same	ADJ
ajis02-1971	429	23	audience	audience	NOUN
ajis02-1971	429	24	on	on	ADP
ajis02-1971	429	25	separate	separate	ADJ
ajis02-1971	429	26	occasions	occasion	NOUN
ajis02-1971	429	27	might	might	AUX
ajis02-1971	429	28	produce	produce	VERB
ajis02-1971	429	29	different	different	ADJ
ajis02-1971	429	30	effects	effect	NOUN
ajis02-1971	429	31	depending	depend	VERB
ajis02-1971	429	32	on	on	ADP
ajis02-1971	429	33	the	the	DET
ajis02-1971	429	34	differing	differ	VERB
ajis02-1971	429	35	programming	programming	NOUN
ajis02-1971	429	36	or	or	CCONJ
ajis02-1971	429	37	editorial	editorial	ADJ
ajis02-1971	429	38	contexts	context	NOUN
ajis02-1971	429	39	in	in	ADP
ajis02-1971	429	40	which	which	PRON
ajis02-1971	429	41	the	the	DET
ajis02-1971	429	42	message	message	NOUN
ajis02-1971	429	43	appears	appear	VERB
ajis02-1971	429	44	”	"	PUNCT
ajis02-1971	429	45	.	.	PUNCT
ajis02-1971	430	1	instead	instead	ADV
ajis02-1971	430	2	of	of	ADP
ajis02-1971	430	3	displaying	display	VERB
ajis02-1971	430	4	the	the	DET
ajis02-1971	430	5	same	same	ADJ
ajis02-1971	430	6	ads	ad	NOUN
ajis02-1971	430	7	to	to	ADP
ajis02-1971	430	8	everyone	everyone	PRON
ajis02-1971	430	9	,	,	PUNCT
ajis02-1971	430	10	different	different	ADJ
ajis02-1971	430	11	ads	ad	NOUN
ajis02-1971	430	12	are	be	AUX
ajis02-1971	430	13	shown	show	VERB
ajis02-1971	430	14	with	with	ADP
ajis02-1971	430	15	regard	regard	NOUN
ajis02-1971	430	16	to	to	ADP
ajis02-1971	430	17	the	the	DET
ajis02-1971	430	18	geography	geography	NOUN
ajis02-1971	430	19	,	,	PUNCT
ajis02-1971	430	20	language	language	NOUN
ajis02-1971	430	21	,	,	PUNCT
ajis02-1971	430	22	device	device	NOUN
ajis02-1971	430	23	and	and	CCONJ
ajis02-1971	430	24	other	other	ADJ
ajis02-1971	430	25	characteristics	characteristic	NOUN
ajis02-1971	430	26	of	of	ADP
ajis02-1971	430	27	visitors	visitor	NOUN
ajis02-1971	430	28	,	,	PUNCT
ajis02-1971	430	29	to	to	PART
ajis02-1971	430	30	maximize	maximize	VERB
ajis02-1971	430	31	the	the	DET
ajis02-1971	430	32	utilization	utilization	NOUN
ajis02-1971	430	33	of	of	ADP
ajis02-1971	430	34	advertising	advertising	NOUN
ajis02-1971	430	35	opportunities	opportunity	NOUN
ajis02-1971	430	36	.	.	PUNCT
ajis02-1971	431	1	“	"	PUNCT
ajis02-1971	431	2	context	context	NOUN
ajis02-1971	431	3	”	"	PUNCT
ajis02-1971	431	4	refers	refer	VERB
ajis02-1971	431	5	to	to	ADP
ajis02-1971	431	6	both	both	CCONJ
ajis02-1971	431	7	the	the	DET
ajis02-1971	431	8	physical	physical	ADJ
ajis02-1971	431	9	and	and	CCONJ
ajis02-1971	431	10	social	social	ADJ
ajis02-1971	431	11	environments	environment	NOUN
ajis02-1971	431	12	,	,	PUNCT
ajis02-1971	431	13	which	which	PRON
ajis02-1971	431	14	can	can	AUX
ajis02-1971	431	15	be	be	AUX
ajis02-1971	431	16	paraphrased	paraphrase	VERB
ajis02-1971	431	17	as	as	ADP
ajis02-1971	431	18	“	"	PUNCT
ajis02-1971	431	19	situation	situation	NOUN
ajis02-1971	431	20	”	"	PUNCT
ajis02-1971	431	21	.	.	PUNCT
ajis02-1971	432	1	advertisers	advertiser	NOUN
ajis02-1971	432	2	can	can	AUX
ajis02-1971	432	3	make	make	VERB
ajis02-1971	432	4	use	use	NOUN
ajis02-1971	432	5	of	of	ADP
ajis02-1971	432	6	the	the	DET
ajis02-1971	432	7	context	context	NOUN
ajis02-1971	432	8	of	of	ADP
ajis02-1971	432	9	user	user	NOUN
ajis02-1971	432	10	actions	action	NOUN
ajis02-1971	432	11	and	and	CCONJ
ajis02-1971	432	12	their	their	PRON
ajis02-1971	432	13	personal	personal	ADJ
ajis02-1971	432	14	information	information	NOUN
ajis02-1971	432	15	in	in	ADP
ajis02-1971	432	16	order	order	NOUN
ajis02-1971	432	17	to	to	PART
ajis02-1971	432	18	tailor	tailor	VERB
ajis02-1971	432	19	adverts	advert	NOUN
ajis02-1971	432	20	to	to	ADP
ajis02-1971	432	21	their	their	PRON
ajis02-1971	432	22	demographic	demographic	ADJ
ajis02-1971	432	23	and	and	CCONJ
ajis02-1971	432	24	taste	taste	VERB
ajis02-1971	432	25	,	,	PUNCT
ajis02-1971	432	26	so	so	SCONJ
ajis02-1971	432	27	as	as	SCONJ
ajis02-1971	432	28	to	to	PART
ajis02-1971	432	29	maximise	maximise	VERB
ajis02-1971	432	30	the	the	DET
ajis02-1971	432	31	number	number	NOUN
ajis02-1971	432	32	of	of	ADP
ajis02-1971	432	33	click	click	NOUN
ajis02-1971	432	34	-	-	PUNCT
ajis02-1971	432	35	throughs	throughs	NOUN
ajis02-1971	432	36	received	receive	VERB
ajis02-1971	432	37	for	for	ADP
ajis02-1971	432	38	each	each	DET
ajis02-1971	432	39	ad	ad	NOUN
ajis02-1971	432	40	and	and	CCONJ
ajis02-1971	432	41	subsequently	subsequently	ADV
ajis02-1971	432	42	the	the	DET
ajis02-1971	432	43	revenue	revenue	NOUN
ajis02-1971	432	44	obtained	obtain	VERB
ajis02-1971	432	45	(	(	PUNCT
ajis02-1971	432	46	belk	belk	PROPN
ajis02-1971	432	47	1975	1975	NUM
ajis02-1971	432	48	)	)	PUNCT
ajis02-1971	432	49	.	.	PUNCT
ajis02-1971	433	1	moorman	moorman	NOUN
ajis02-1971	433	2	(	(	PUNCT
ajis02-1971	433	3	2003	2003	NUM
ajis02-1971	433	4	)	)	PUNCT
ajis02-1971	433	5	suggested	suggest	VERB
ajis02-1971	433	6	the	the	DET
ajis02-1971	433	7	context	context	NOUN
ajis02-1971	433	8	be	be	AUX
ajis02-1971	433	9	categorized	categorize	VERB
ajis02-1971	433	10	as	as	ADP
ajis02-1971	433	11	objective	objective	ADJ
ajis02-1971	433	12	or	or	CCONJ
ajis02-1971	433	13	subjective	subjective	ADJ
ajis02-1971	433	14	.	.	PUNCT
ajis02-1971	434	1	objective	objective	ADJ
ajis02-1971	434	2	characteristics	characteristic	NOUN
ajis02-1971	434	3	include	include	VERB
ajis02-1971	434	4	contextual	contextual	ADJ
ajis02-1971	434	5	aspects	aspect	NOUN
ajis02-1971	434	6	such	such	ADJ
ajis02-1971	434	7	as	as	ADP
ajis02-1971	434	8	genre	genre	NOUN
ajis02-1971	434	9	,	,	PUNCT
ajis02-1971	434	10	content	content	NOUN
ajis02-1971	434	11	and	and	CCONJ
ajis02-1971	434	12	style	style	NOUN
ajis02-1971	434	13	,	,	PUNCT
ajis02-1971	434	14	characteristics	characteristic	NOUN
ajis02-1971	434	15	that	that	PRON
ajis02-1971	434	16	can	can	AUX
ajis02-1971	434	17	easily	easily	ADV
ajis02-1971	434	18	be	be	AUX
ajis02-1971	434	19	recognized	recognize	VERB
ajis02-1971	434	20	by	by	ADP
ajis02-1971	434	21	every	every	DET
ajis02-1971	434	22	receiver	receiver	NOUN
ajis02-1971	434	23	and	and	CCONJ
ajis02-1971	434	24	are	be	AUX
ajis02-1971	434	25	not	not	PART
ajis02-1971	434	26	dependent	dependent	ADJ
ajis02-1971	434	27	on	on	ADP
ajis02-1971	434	28	interpretation	interpretation	NOUN
ajis02-1971	434	29	.	.	PUNCT
ajis02-1971	435	1	subjective	subjective	ADJ
ajis02-1971	435	2	characteristics	characteristic	NOUN
ajis02-1971	435	3	,	,	PUNCT
ajis02-1971	435	4	in	in	ADP
ajis02-1971	435	5	contrast	contrast	NOUN
ajis02-1971	435	6	,	,	PUNCT
ajis02-1971	435	7	are	be	AUX
ajis02-1971	435	8	not	not	PART
ajis02-1971	435	9	experienced	experience	VERB
ajis02-1971	435	10	uniformly	uniformly	ADV
ajis02-1971	435	11	but	but	CCONJ
ajis02-1971	435	12	comprise	comprise	VERB
ajis02-1971	435	13	the	the	DET
ajis02-1971	435	14	individual	individual	ADJ
ajis02-1971	435	15	mental	mental	ADJ
ajis02-1971	435	16	reactions	reaction	NOUN
ajis02-1971	435	17	that	that	SCONJ
ajis02-1971	435	18	people	people	NOUN
ajis02-1971	435	19	experience	experience	VERB
ajis02-1971	435	20	when	when	SCONJ
ajis02-1971	435	21	confronted	confront	VERB
ajis02-1971	435	22	with	with	ADP
ajis02-1971	435	23	an	an	DET
ajis02-1971	435	24	editorial	editorial	ADJ
ajis02-1971	435	25	message	message	NOUN
ajis02-1971	435	26	(	(	PUNCT
ajis02-1971	435	27	moorman	moorman	NOUN
ajis02-1971	435	28	2003	2003	NUM
ajis02-1971	435	29	)	)	PUNCT
ajis02-1971	435	30	.	.	PUNCT
ajis02-1971	436	1	context	context	NOUN
ajis02-1971	436	2	can	can	AUX
ajis02-1971	436	3	also	also	ADV
ajis02-1971	436	4	be	be	AUX
ajis02-1971	436	5	divided	divide	VERB
ajis02-1971	436	6	as	as	ADP
ajis02-1971	436	7	context	context	NOUN
ajis02-1971	436	8	characteristics	characteristic	NOUN
ajis02-1971	436	9	related	relate	VERB
ajis02-1971	436	10	to	to	ADP
ajis02-1971	436	11	the	the	DET
ajis02-1971	436	12	receiver	receiver	NOUN
ajis02-1971	436	13	of	of	ADP
ajis02-1971	436	14	the	the	DET
ajis02-1971	436	15	advertisement	advertisement	NOUN
ajis02-1971	436	16	and	and	CCONJ
ajis02-1971	436	17	those	those	PRON
ajis02-1971	436	18	related	relate	VERB
ajis02-1971	436	19	to	to	ADP
ajis02-1971	436	20	the	the	DET
ajis02-1971	436	21	vehicle	vehicle	NOUN
ajis02-1971	436	22	carrying	carry	VERB
ajis02-1971	436	23	the	the	DET
ajis02-1971	436	24	advertisement	advertisement	NOUN
ajis02-1971	436	25	:	:	PUNCT
ajis02-1971	436	26	the	the	DET
ajis02-1971	436	27	medium	medium	ADJ
ajis02-1971	436	28	australasian	australasian	ADJ
ajis02-1971	436	29	journal	journal	NOUN
ajis02-1971	436	30	of	of	ADP
ajis02-1971	436	31	information	information	PROPN
ajis02-1971	436	32	systems	systems	PROPN
ajis02-1971	436	33	truong	truong	PROPN
ajis02-1971	436	34	,	,	PUNCT
ajis02-1971	436	35	nkhoma	nkhoma	PROPN
ajis02-1971	436	36	&	&	CCONJ
ajis02-1971	436	37	pansuwong	pansuwong	ADJ
ajis02-1971	436	38	2019	2019	NUM
ajis02-1971	436	39	,	,	PUNCT
ajis02-1971	436	40	vol	vol	NOUN
ajis02-1971	436	41	23	23	NUM
ajis02-1971	436	42	,	,	PUNCT
ajis02-1971	436	43	research	research	NOUN
ajis02-1971	436	44	article	article	NOUN
ajis02-1971	436	45	integrated	integrate	VERB
ajis02-1971	436	46	effectiveness	effectiveness	NOUN
ajis02-1971	436	47	framework	framework	NOUN
ajis02-1971	436	48	for	for	ADP
ajis02-1971	436	49	in	in	ADP
ajis02-1971	436	50	-	-	PUNCT
ajis02-1971	436	51	app	app	NOUN
ajis02-1971	436	52	advertising	advertising	NOUN
ajis02-1971	436	53	19	19	NUM
ajis02-1971	436	54	context	context	NOUN
ajis02-1971	436	55	.	.	PUNCT
ajis02-1971	437	1	the	the	DET
ajis02-1971	437	2	receiver	receiver	ADJ
ajis02-1971	437	3	context	context	NOUN
ajis02-1971	437	4	can	can	AUX
ajis02-1971	437	5	be	be	AUX
ajis02-1971	437	6	described	describe	VERB
ajis02-1971	437	7	as	as	ADP
ajis02-1971	437	8	the	the	DET
ajis02-1971	437	9	situational	situational	ADJ
ajis02-1971	437	10	circumstances	circumstance	NOUN
ajis02-1971	437	11	in	in	ADP
ajis02-1971	437	12	which	which	PRON
ajis02-1971	437	13	a	a	DET
ajis02-1971	437	14	person	person	NOUN
ajis02-1971	437	15	is	be	AUX
ajis02-1971	437	16	exposed	expose	VERB
ajis02-1971	437	17	to	to	ADP
ajis02-1971	437	18	an	an	DET
ajis02-1971	437	19	advertisement	advertisement	NOUN
ajis02-1971	437	20	.	.	PUNCT
ajis02-1971	438	1	this	this	PRON
ajis02-1971	438	2	includes	include	VERB
ajis02-1971	438	3	the	the	DET
ajis02-1971	438	4	person	person	NOUN
ajis02-1971	438	5	's	's	PART
ajis02-1971	438	6	physical	physical	ADJ
ajis02-1971	438	7	environment	environment	NOUN
ajis02-1971	438	8	,	,	PUNCT
ajis02-1971	438	9	the	the	DET
ajis02-1971	438	10	social	social	ADJ
ajis02-1971	438	11	environment	environment	NOUN
ajis02-1971	438	12	,	,	PUNCT
ajis02-1971	438	13	the	the	DET
ajis02-1971	438	14	time	time	NOUN
ajis02-1971	438	15	frame	frame	NOUN
ajis02-1971	438	16	,	,	PUNCT
ajis02-1971	438	17	and	and	CCONJ
ajis02-1971	438	18	the	the	DET
ajis02-1971	438	19	mental	mental	ADJ
ajis02-1971	438	20	state	state	NOUN
ajis02-1971	438	21	a	a	DET
ajis02-1971	438	22	person	person	NOUN
ajis02-1971	438	23	is	be	AUX
ajis02-1971	438	24	in	in	ADP
ajis02-1971	438	25	prior	prior	ADV
ajis02-1971	438	26	to	to	ADP
ajis02-1971	438	27	exposure	exposure	NOUN
ajis02-1971	438	28	to	to	ADP
ajis02-1971	438	29	the	the	DET
ajis02-1971	438	30	medium	medium	ADJ
ajis02-1971	438	31	content	content	NOUN
ajis02-1971	438	32	(	(	PUNCT
ajis02-1971	438	33	moorman	moorman	NOUN
ajis02-1971	438	34	2003	2003	NUM
ajis02-1971	438	35	)	)	PUNCT
ajis02-1971	438	36	.	.	PUNCT
ajis02-1971	439	1	the	the	DET
ajis02-1971	439	2	medium	medium	ADJ
ajis02-1971	439	3	context	context	NOUN
ajis02-1971	439	4	concerns	concern	NOUN
ajis02-1971	439	5	with	with	ADP
ajis02-1971	439	6	the	the	DET
ajis02-1971	439	7	environment	environment	NOUN
ajis02-1971	439	8	of	of	ADP
ajis02-1971	439	9	the	the	DET
ajis02-1971	439	10	ad	ad	NOUN
ajis02-1971	439	11	provided	provide	VERB
ajis02-1971	439	12	by	by	ADP
ajis02-1971	439	13	the	the	DET
ajis02-1971	439	14	vehicle	vehicle	NOUN
ajis02-1971	439	15	carrying	carry	VERB
ajis02-1971	439	16	it	it	PRON
ajis02-1971	439	17	,	,	PUNCT
ajis02-1971	439	18	such	such	ADJ
ajis02-1971	439	19	as	as	ADP
ajis02-1971	439	20	a	a	DET
ajis02-1971	439	21	television	television	NOUN
ajis02-1971	439	22	program	program	NOUN
ajis02-1971	439	23	,	,	PUNCT
ajis02-1971	439	24	an	an	DET
ajis02-1971	439	25	issue	issue	NOUN
ajis02-1971	439	26	of	of	ADP
ajis02-1971	439	27	a	a	DET
ajis02-1971	439	28	magazine	magazine	NOUN
ajis02-1971	439	29	or	or	CCONJ
ajis02-1971	439	30	an	an	DET
ajis02-1971	439	31	internet	internet	NOUN
ajis02-1971	439	32	site	site	NOUN
ajis02-1971	439	33	(	(	PUNCT
ajis02-1971	439	34	pieters	pieter	NOUN
ajis02-1971	439	35	&	&	CCONJ
ajis02-1971	439	36	raaij	raaij	PROPN
ajis02-1971	439	37	1992	1992	NUM
ajis02-1971	439	38	)	)	PUNCT
ajis02-1971	439	39	.	.	PUNCT
ajis02-1971	440	1	another	another	DET
ajis02-1971	440	2	distinction	distinction	NOUN
ajis02-1971	440	3	can	can	AUX
ajis02-1971	440	4	be	be	AUX
ajis02-1971	440	5	made	make	VERB
ajis02-1971	440	6	between	between	ADP
ajis02-1971	440	7	an	an	DET
ajis02-1971	440	8	editorial	editorial	ADJ
ajis02-1971	440	9	context	context	NOUN
ajis02-1971	440	10	and	and	CCONJ
ajis02-1971	440	11	commercial	commercial	ADJ
ajis02-1971	440	12	context	context	NOUN
ajis02-1971	440	13	.	.	PUNCT
ajis02-1971	441	1	studies	study	NOUN
ajis02-1971	441	2	on	on	ADP
ajis02-1971	441	3	commercial	commercial	ADJ
ajis02-1971	441	4	context	context	NOUN
ajis02-1971	441	5	have	have	AUX
ajis02-1971	441	6	predominantly	predominantly	ADV
ajis02-1971	441	7	concentrated	concentrate	VERB
ajis02-1971	441	8	on	on	ADP
ajis02-1971	441	9	the	the	DET
ajis02-1971	441	10	effect	effect	NOUN
ajis02-1971	441	11	of	of	ADP
ajis02-1971	441	12	the	the	DET
ajis02-1971	441	13	amount	amount	NOUN
ajis02-1971	441	14	and	and	CCONJ
ajis02-1971	441	15	nature	nature	NOUN
ajis02-1971	441	16	of	of	ADP
ajis02-1971	441	17	other	other	ADJ
ajis02-1971	441	18	commercial	commercial	ADJ
ajis02-1971	441	19	messages	message	NOUN
ajis02-1971	441	20	in	in	ADP
ajis02-1971	441	21	the	the	DET
ajis02-1971	441	22	environment	environment	NOUN
ajis02-1971	441	23	of	of	ADP
ajis02-1971	441	24	an	an	DET
ajis02-1971	441	25	ad	ad	NOUN
ajis02-1971	441	26	,	,	PUNCT
ajis02-1971	441	27	referred	refer	VERB
ajis02-1971	441	28	to	to	ADP
ajis02-1971	441	29	as	as	ADP
ajis02-1971	441	30	clutter	clutter	NOUN
ajis02-1971	441	31	and	and	CCONJ
ajis02-1971	441	32	competitive	competitive	ADJ
ajis02-1971	441	33	clutter	clutter	NOUN
ajis02-1971	441	34	(	(	PUNCT
ajis02-1971	441	35	moorman	moorman	NOUN
ajis02-1971	441	36	2003	2003	NUM
ajis02-1971	441	37	)	)	PUNCT
ajis02-1971	441	38	.	.	PUNCT
ajis02-1971	442	1	it	it	PRON
ajis02-1971	442	2	has	have	AUX
ajis02-1971	442	3	been	be	AUX
ajis02-1971	442	4	shown	show	VERB
ajis02-1971	442	5	that	that	SCONJ
ajis02-1971	442	6	as	as	SCONJ
ajis02-1971	442	7	the	the	DET
ajis02-1971	442	8	number	number	NOUN
ajis02-1971	442	9	of	of	ADP
ajis02-1971	442	10	other	other	ADJ
ajis02-1971	442	11	ads	ad	NOUN
ajis02-1971	442	12	in	in	ADP
ajis02-1971	442	13	the	the	DET
ajis02-1971	442	14	environment	environment	NOUN
ajis02-1971	442	15	of	of	ADP
ajis02-1971	442	16	the	the	DET
ajis02-1971	442	17	target	target	NOUN
ajis02-1971	442	18	ad	ad	NOUN
ajis02-1971	442	19	increases	increase	VERB
ajis02-1971	442	20	the	the	DET
ajis02-1971	442	21	effectiveness	effectiveness	NOUN
ajis02-1971	442	22	of	of	ADP
ajis02-1971	442	23	the	the	DET
ajis02-1971	442	24	target	target	NOUN
ajis02-1971	442	25	add	add	VERB
ajis02-1971	442	26	decreases	decrease	NOUN
ajis02-1971	442	27	,	,	PUNCT
ajis02-1971	442	28	especially	especially	ADV
ajis02-1971	442	29	when	when	SCONJ
ajis02-1971	442	30	the	the	DET
ajis02-1971	442	31	other	other	ADJ
ajis02-1971	442	32	ads	ad	NOUN
ajis02-1971	442	33	are	be	AUX
ajis02-1971	442	34	directly	directly	ADV
ajis02-1971	442	35	competitive	competitive	ADJ
ajis02-1971	442	36	.	.	PUNCT
ajis02-1971	443	1	on	on	ADP
ajis02-1971	443	2	the	the	DET
ajis02-1971	443	3	other	other	ADJ
ajis02-1971	443	4	hand	hand	NOUN
ajis02-1971	443	5	,	,	PUNCT
ajis02-1971	443	6	knowledge	knowledge	NOUN
ajis02-1971	443	7	about	about	ADP
ajis02-1971	443	8	the	the	DET
ajis02-1971	443	9	effect	effect	NOUN
ajis02-1971	443	10	of	of	ADP
ajis02-1971	443	11	editorial	editorial	ADJ
ajis02-1971	443	12	context	context	NOUN
ajis02-1971	443	13	is	be	AUX
ajis02-1971	443	14	more	more	ADV
ajis02-1971	443	15	valuable	valuable	ADJ
ajis02-1971	443	16	for	for	ADP
ajis02-1971	443	17	media	medium	NOUN
ajis02-1971	443	18	planners	planner	NOUN
ajis02-1971	443	19	since	since	SCONJ
ajis02-1971	443	20	they	they	PRON
ajis02-1971	443	21	are	be	AUX
ajis02-1971	443	22	only	only	ADV
ajis02-1971	443	23	provided	provide	VERB
ajis02-1971	443	24	with	with	ADP
ajis02-1971	443	25	information	information	NOUN
ajis02-1971	443	26	about	about	ADP
ajis02-1971	443	27	the	the	DET
ajis02-1971	443	28	editorial	editorial	ADJ
ajis02-1971	443	29	context	context	NOUN
ajis02-1971	443	30	,	,	PUNCT
ajis02-1971	443	31	while	while	SCONJ
ajis02-1971	443	32	information	information	NOUN
ajis02-1971	443	33	about	about	ADP
ajis02-1971	443	34	the	the	DET
ajis02-1971	443	35	commercial	commercial	ADJ
ajis02-1971	443	36	context	context	NOUN
ajis02-1971	443	37	is	be	AUX
ajis02-1971	443	38	not	not	PART
ajis02-1971	443	39	given	give	VERB
ajis02-1971	443	40	in	in	ADP
ajis02-1971	443	41	advance	advance	NOUN
ajis02-1971	443	42	.	.	PUNCT
ajis02-1971	444	1	this	this	PRON
ajis02-1971	444	2	makes	make	VERB
ajis02-1971	444	3	it	it	PRON
ajis02-1971	444	4	difficult	difficult	ADJ
ajis02-1971	444	5	to	to	PART
ajis02-1971	444	6	take	take	VERB
ajis02-1971	444	7	the	the	DET
ajis02-1971	444	8	effect	effect	NOUN
ajis02-1971	444	9	of	of	ADP
ajis02-1971	444	10	other	other	ADJ
ajis02-1971	444	11	advertisements	advertisement	NOUN
ajis02-1971	444	12	into	into	ADP
ajis02-1971	444	13	account	account	NOUN
ajis02-1971	444	14	when	when	SCONJ
ajis02-1971	444	15	making	make	VERB
ajis02-1971	444	16	media	medium	NOUN
ajis02-1971	444	17	planning	planning	NOUN
ajis02-1971	444	18	decisions	decision	NOUN
ajis02-1971	444	19	(	(	PUNCT
ajis02-1971	444	20	kent	kent	PROPN
ajis02-1971	444	21	1993	1993	NUM
ajis02-1971	444	22	,	,	PUNCT
ajis02-1971	444	23	1995	1995	NUM
ajis02-1971	444	24	)	)	PUNCT
ajis02-1971	444	25	.	.	PUNCT
ajis02-1971	445	1	on	on	ADP
ajis02-1971	445	2	the	the	DET
ajis02-1971	445	3	context	context	NOUN
ajis02-1971	445	4	factors	factor	NOUN
ajis02-1971	445	5	,	,	PUNCT
ajis02-1971	445	6	there	there	PRON
ajis02-1971	445	7	are	be	VERB
ajis02-1971	445	8	many	many	ADJ
ajis02-1971	445	9	studies	study	NOUN
ajis02-1971	445	10	about	about	ADP
ajis02-1971	445	11	their	their	PRON
ajis02-1971	445	12	impacts	impact	NOUN
ajis02-1971	445	13	on	on	ADP
ajis02-1971	445	14	ad	ad	NOUN
ajis02-1971	445	15	click	click	NOUN
ajis02-1971	445	16	performance	performance	NOUN
ajis02-1971	445	17	.	.	PUNCT
ajis02-1971	446	1	for	for	ADP
ajis02-1971	446	2	example	example	NOUN
ajis02-1971	446	3	,	,	PUNCT
ajis02-1971	446	4	effendi	effendi	PROPN
ajis02-1971	446	5	and	and	CCONJ
ajis02-1971	446	6	ali	ali	PROPN
ajis02-1971	446	7	(	(	PUNCT
ajis02-1971	446	8	2017	2017	NUM
ajis02-1971	446	9	)	)	PUNCT
ajis02-1971	446	10	used	use	VERB
ajis02-1971	446	11	linear	linear	PROPN
ajis02-1971	446	12	regression	regression	NOUN
ajis02-1971	446	13	along	along	ADP
ajis02-1971	446	14	with	with	ADP
ajis02-1971	446	15	some	some	DET
ajis02-1971	446	16	dynamically	dynamically	ADV
ajis02-1971	446	17	added	add	VERB
ajis02-1971	446	18	features	feature	NOUN
ajis02-1971	446	19	known	know	VERB
ajis02-1971	446	20	as	as	ADP
ajis02-1971	446	21	keywords	keyword	NOUN
ajis02-1971	446	22	to	to	PART
ajis02-1971	446	23	improve	improve	VERB
ajis02-1971	446	24	the	the	DET
ajis02-1971	446	25	click	click	VERB
ajis02-1971	446	26	-	-	PUNCT
ajis02-1971	446	27	through	through	ADP
ajis02-1971	446	28	rate	rate	NOUN
ajis02-1971	446	29	prediction	prediction	NOUN
ajis02-1971	446	30	for	for	ADP
ajis02-1971	446	31	contextual	contextual	ADJ
ajis02-1971	446	32	advertisements	advertisement	NOUN
ajis02-1971	446	33	by	by	ADP
ajis02-1971	446	34	serving	serve	VERB
ajis02-1971	446	35	more	more	ADV
ajis02-1971	446	36	suitable	suitable	ADJ
ajis02-1971	446	37	ads	ad	NOUN
ajis02-1971	446	38	to	to	ADP
ajis02-1971	446	39	the	the	DET
ajis02-1971	446	40	viewers	viewer	NOUN
ajis02-1971	446	41	.	.	PUNCT
ajis02-1971	447	1	similarly	similarly	ADV
ajis02-1971	447	2	,	,	PUNCT
ajis02-1971	447	3	goh	goh	PROPN
ajis02-1971	447	4	,	,	PUNCT
ajis02-1971	447	5	chu	chu	PROPN
ajis02-1971	447	6	and	and	CCONJ
ajis02-1971	447	7	wu	wu	PROPN
ajis02-1971	447	8	(	(	PUNCT
ajis02-1971	447	9	2015	2015	NUM
ajis02-1971	447	10	)	)	PUNCT
ajis02-1971	447	11	investigated	investigate	VERB
ajis02-1971	447	12	the	the	DET
ajis02-1971	447	13	attributes	attribute	NOUN
ajis02-1971	447	14	of	of	ADP
ajis02-1971	447	15	province	province	NOUN
ajis02-1971	447	16	location	location	NOUN
ajis02-1971	447	17	,	,	PUNCT
ajis02-1971	447	18	mobile	mobile	ADJ
ajis02-1971	447	19	service	service	NOUN
ajis02-1971	447	20	plan	plan	NOUN
ajis02-1971	447	21	(	(	PUNCT
ajis02-1971	447	22	pre	pre	ADJ
ajis02-1971	447	23	/	/	SYM
ajis02-1971	447	24	post	post	ADJ
ajis02-1971	447	25	paid	pay	VERB
ajis02-1971	447	26	)	)	PUNCT
ajis02-1971	447	27	and	and	CCONJ
ajis02-1971	447	28	indicators	indicator	NOUN
ajis02-1971	447	29	of	of	ADP
ajis02-1971	447	30	last	last	ADJ
ajis02-1971	447	31	digits	digit	NOUN
ajis02-1971	447	32	towards	towards	ADP
ajis02-1971	447	33	the	the	DET
ajis02-1971	447	34	advertising	advertising	NOUN
ajis02-1971	447	35	performance	performance	NOUN
ajis02-1971	447	36	goals	goal	NOUN
ajis02-1971	447	37	.	.	PUNCT
ajis02-1971	448	1	the	the	DET
ajis02-1971	448	2	research	research	NOUN
ajis02-1971	448	3	guided	guide	VERB
ajis02-1971	448	4	a	a	DET
ajis02-1971	448	5	link	link	NOUN
ajis02-1971	448	6	between	between	ADP
ajis02-1971	448	7	the	the	DET
ajis02-1971	448	8	advertising	advertising	NOUN
ajis02-1971	448	9	response	response	NOUN
ajis02-1971	448	10	and	and	CCONJ
ajis02-1971	448	11	the	the	DET
ajis02-1971	448	12	information	information	NOUN
ajis02-1971	448	13	search	search	NOUN
ajis02-1971	448	14	.	.	PUNCT
ajis02-1971	449	1	other	other	ADJ
ajis02-1971	449	2	factors	factor	NOUN
ajis02-1971	449	3	like	like	ADP
ajis02-1971	449	4	physical	physical	ADJ
ajis02-1971	449	5	location	location	NOUN
ajis02-1971	449	6	and	and	CCONJ
ajis02-1971	449	7	time	time	NOUN
ajis02-1971	449	8	of	of	ADP
ajis02-1971	449	9	day	day	NOUN
ajis02-1971	449	10	can	can	AUX
ajis02-1971	449	11	also	also	ADV
ajis02-1971	449	12	influence	influence	VERB
ajis02-1971	449	13	how	how	SCONJ
ajis02-1971	449	14	each	each	DET
ajis02-1971	449	15	consumer	consumer	NOUN
ajis02-1971	449	16	evaluates	evaluate	NOUN
ajis02-1971	449	17	and	and	CCONJ
ajis02-1971	449	18	responds	respond	VERB
ajis02-1971	449	19	to	to	ADP
ajis02-1971	449	20	mobile	mobile	ADJ
ajis02-1971	449	21	display	display	NOUN
ajis02-1971	449	22	ads	ad	NOUN
ajis02-1971	449	23	.	.	PUNCT
ajis02-1971	450	1	different	different	ADJ
ajis02-1971	450	2	physical	physical	ADJ
ajis02-1971	450	3	location	location	NOUN
ajis02-1971	450	4	and	and	CCONJ
ajis02-1971	450	5	time	time	NOUN
ajis02-1971	450	6	of	of	ADP
ajis02-1971	450	7	day	day	NOUN
ajis02-1971	450	8	associated	associate	VERB
ajis02-1971	450	9	with	with	ADP
ajis02-1971	450	10	different	different	ADJ
ajis02-1971	450	11	outcomes	outcome	NOUN
ajis02-1971	450	12	as	as	SCONJ
ajis02-1971	450	13	shown	show	VERB
ajis02-1971	450	14	in	in	ADP
ajis02-1971	450	15	a	a	DET
ajis02-1971	450	16	study	study	NOUN
ajis02-1971	450	17	by	by	ADP
ajis02-1971	450	18	luo	luo	PROPN
ajis02-1971	450	19	et	et	PROPN
ajis02-1971	450	20	al	al	PROPN
ajis02-1971	450	21	.	.	PROPN
ajis02-1971	450	22	(	(	PUNCT
ajis02-1971	450	23	2014	2014	NUM
ajis02-1971	450	24	)	)	PUNCT
ajis02-1971	450	25	.	.	PUNCT
ajis02-1971	451	1	luo	luo	PROPN
ajis02-1971	451	2	et	et	PROPN
ajis02-1971	451	3	al	al	PROPN
ajis02-1971	451	4	.	.	PROPN
ajis02-1971	451	5	(	(	PUNCT
ajis02-1971	451	6	2014	2014	NUM
ajis02-1971	451	7	)	)	PUNCT
ajis02-1971	451	8	found	find	VERB
ajis02-1971	451	9	out	out	ADP
ajis02-1971	451	10	that	that	SCONJ
ajis02-1971	451	11	mobile	mobile	ADJ
ajis02-1971	451	12	ads	ad	NOUN
ajis02-1971	451	13	that	that	PRON
ajis02-1971	451	14	match	match	VERB
ajis02-1971	451	15	users	user	NOUN
ajis02-1971	451	16	'	'	PART
ajis02-1971	451	17	logical	logical	ADJ
ajis02-1971	451	18	location	location	NOUN
ajis02-1971	451	19	are	be	AUX
ajis02-1971	451	20	more	more	ADV
ajis02-1971	451	21	effective	effective	ADJ
ajis02-1971	451	22	and	and	CCONJ
ajis02-1971	451	23	andrews	andrews	PROPN
ajis02-1971	451	24	et	et	PROPN
ajis02-1971	451	25	al	al	PROPN
ajis02-1971	451	26	.	.	PROPN
ajis02-1971	452	1	(	(	PUNCT
ajis02-1971	452	2	2015	2015	NUM
ajis02-1971	452	3	)	)	PUNCT
ajis02-1971	452	4	that	that	SCONJ
ajis02-1971	452	5	the	the	DET
ajis02-1971	452	6	performance	performance	NOUN
ajis02-1971	452	7	of	of	ADP
ajis02-1971	452	8	advertisements	advertisement	NOUN
ajis02-1971	452	9	varies	vary	VERB
ajis02-1971	452	10	with	with	ADP
ajis02-1971	452	11	the	the	DET
ajis02-1971	452	12	amount	amount	NOUN
ajis02-1971	452	13	of	of	ADP
ajis02-1971	452	14	local	local	ADJ
ajis02-1971	452	15	crowding	crowding	NOUN
ajis02-1971	452	16	.	.	PUNCT
ajis02-1971	453	1	ghose	ghose	PROPN
ajis02-1971	453	2	,	,	PUNCT
ajis02-1971	453	3	goldfarb	goldfarb	PROPN
ajis02-1971	453	4	and	and	CCONJ
ajis02-1971	453	5	han	han	PROPN
ajis02-1971	453	6	(	(	PUNCT
ajis02-1971	453	7	2013	2013	NUM
ajis02-1971	453	8	)	)	PUNCT
ajis02-1971	453	9	discovered	discover	VERB
ajis02-1971	453	10	the	the	DET
ajis02-1971	453	11	relationship	relationship	NOUN
ajis02-1971	453	12	in	in	ADP
ajis02-1971	453	13	the	the	DET
ajis02-1971	453	14	distances	distance	NOUN
ajis02-1971	453	15	between	between	ADP
ajis02-1971	453	16	consumers	consumer	NOUN
ajis02-1971	453	17	'	'	PART
ajis02-1971	453	18	homes	home	NOUN
ajis02-1971	453	19	and	and	CCONJ
ajis02-1971	453	20	the	the	DET
ajis02-1971	453	21	point	point	NOUN
ajis02-1971	453	22	of	of	ADP
ajis02-1971	453	23	sale	sale	NOUN
ajis02-1971	453	24	,	,	PUNCT
ajis02-1971	453	25	as	as	ADP
ajis02-1971	453	26	part	part	NOUN
ajis02-1971	453	27	of	of	ADP
ajis02-1971	453	28	so	so	ADV
ajis02-1971	453	29	-	-	PUNCT
ajis02-1971	453	30	called	call	VERB
ajis02-1971	453	31	location	location	NOUN
ajis02-1971	453	32	-	-	PUNCT
ajis02-1971	453	33	based	base	VERB
ajis02-1971	453	34	advertising	advertising	NOUN
ajis02-1971	453	35	(	(	PUNCT
ajis02-1971	453	36	molitor	molitor	PROPN
ajis02-1971	453	37	,	,	PUNCT
ajis02-1971	453	38	reichhart	reichhart	PROPN
ajis02-1971	453	39	&	&	CCONJ
ajis02-1971	453	40	spann	spann	PROPN
ajis02-1971	453	41	2012	2012	NUM
ajis02-1971	453	42	)	)	PUNCT
ajis02-1971	453	43	.	.	PUNCT
ajis02-1971	454	1	spatial	spatial	ADJ
ajis02-1971	454	2	and	and	CCONJ
ajis02-1971	454	3	temporal	temporal	ADJ
ajis02-1971	454	4	factors	factor	NOUN
ajis02-1971	454	5	were	be	AUX
ajis02-1971	454	6	detected	detect	VERB
ajis02-1971	454	7	to	to	PART
ajis02-1971	454	8	be	be	AUX
ajis02-1971	454	9	very	very	ADV
ajis02-1971	454	10	important	important	ADJ
ajis02-1971	454	11	in	in	ADP
ajis02-1971	454	12	traditional	traditional	ADJ
ajis02-1971	454	13	advertising	advertising	NOUN
ajis02-1971	454	14	in	in	ADP
ajis02-1971	454	15	forms	form	NOUN
ajis02-1971	454	16	of	of	ADP
ajis02-1971	454	17	ambient	ambient	ADJ
ajis02-1971	454	18	advertising	advertising	NOUN
ajis02-1971	454	19	(	(	PUNCT
ajis02-1971	454	20	karimova	karimova	PROPN
ajis02-1971	454	21	2012	2012	NUM
ajis02-1971	454	22	)	)	PUNCT
ajis02-1971	454	23	.	.	PUNCT
ajis02-1971	455	1	in	in	ADP
ajis02-1971	455	2	the	the	DET
ajis02-1971	455	3	context	context	NOUN
ajis02-1971	455	4	of	of	ADP
ajis02-1971	455	5	social	social	ADJ
ajis02-1971	455	6	networks	network	NOUN
ajis02-1971	455	7	,	,	PUNCT
ajis02-1971	455	8	li	li	PROPN
ajis02-1971	455	9	,	,	PUNCT
ajis02-1971	455	10	y	y	PROPN
ajis02-1971	455	11	(	(	PUNCT
ajis02-1971	455	12	2014	2014	NUM
ajis02-1971	455	13	)	)	PUNCT
ajis02-1971	455	14	discovered	discover	VERB
ajis02-1971	455	15	that	that	SCONJ
ajis02-1971	455	16	most	most	ADJ
ajis02-1971	455	17	of	of	ADP
ajis02-1971	455	18	twitter	twitter	NOUN
ajis02-1971	455	19	tweets	tweet	NOUN
ajis02-1971	455	20	are	be	AUX
ajis02-1971	455	21	posted	post	VERB
ajis02-1971	455	22	from	from	ADP
ajis02-1971	455	23	a	a	DET
ajis02-1971	455	24	small	small	ADJ
ajis02-1971	455	25	portion	portion	NOUN
ajis02-1971	455	26	of	of	ADP
ajis02-1971	455	27	twitter	twitter	NOUN
ajis02-1971	455	28	users	user	NOUN
ajis02-1971	455	29	and	and	CCONJ
ajis02-1971	455	30	there	there	PRON
ajis02-1971	455	31	is	be	VERB
ajis02-1971	455	32	a	a	DET
ajis02-1971	455	33	positive	positive	ADJ
ajis02-1971	455	34	linear	linear	NOUN
ajis02-1971	455	35	correlation	correlation	NOUN
ajis02-1971	455	36	between	between	ADP
ajis02-1971	455	37	the	the	DET
ajis02-1971	455	38	radius	radius	NOUN
ajis02-1971	455	39	of	of	ADP
ajis02-1971	455	40	the	the	DET
ajis02-1971	455	41	city	city	NOUN
ajis02-1971	455	42	and	and	CCONJ
ajis02-1971	455	43	the	the	DET
ajis02-1971	455	44	commute	commute	NOUN
ajis02-1971	455	45	distance	distance	NOUN
ajis02-1971	455	46	.	.	PUNCT
ajis02-1971	456	1	twitter	twitter	NOUN
ajis02-1971	456	2	users	user	NOUN
ajis02-1971	456	3	are	be	AUX
ajis02-1971	456	4	found	find	VERB
ajis02-1971	456	5	to	to	PART
ajis02-1971	456	6	be	be	AUX
ajis02-1971	456	7	active	active	ADJ
ajis02-1971	456	8	from	from	ADP
ajis02-1971	456	9	10:00	10:00	NUM
ajis02-1971	456	10	am	am	NOUN
ajis02-1971	456	11	to	to	ADP
ajis02-1971	456	12	12:00	12:00	NUM
ajis02-1971	456	13	am	be	AUX
ajis02-1971	456	14	at	at	ADP
ajis02-1971	456	15	midnight	midnight	NOUN
ajis02-1971	456	16	with	with	ADP
ajis02-1971	456	17	a	a	DET
ajis02-1971	456	18	peak	peak	NOUN
ajis02-1971	456	19	at	at	ADP
ajis02-1971	456	20	9:00	9:00	NUM
ajis02-1971	456	21	pm	pm	NOUN
ajis02-1971	456	22	.	.	PUNCT
ajis02-1971	457	1	twitter	twitter	NOUN
ajis02-1971	457	2	users	user	NOUN
ajis02-1971	457	3	are	be	AUX
ajis02-1971	457	4	also	also	ADV
ajis02-1971	457	5	found	find	VERB
ajis02-1971	457	6	to	to	PART
ajis02-1971	457	7	have	have	VERB
ajis02-1971	457	8	more	more	ADJ
ajis02-1971	457	9	activities	activity	NOUN
ajis02-1971	457	10	during	during	ADP
ajis02-1971	457	11	weekends	weekend	NOUN
ajis02-1971	457	12	than	than	ADP
ajis02-1971	457	13	weekdays	weekday	NOUN
ajis02-1971	457	14	.	.	PUNCT
ajis02-1971	458	1	similarly	similarly	ADV
ajis02-1971	458	2	,	,	PUNCT
ajis02-1971	458	3	baker	baker	PROPN
ajis02-1971	458	4	,	,	PUNCT
ajis02-1971	458	5	fang	fang	X
ajis02-1971	458	6	and	and	CCONJ
ajis02-1971	458	7	luo	luo	PROPN
ajis02-1971	458	8	(	(	PUNCT
ajis02-1971	458	9	2014	2014	NUM
ajis02-1971	458	10	)	)	PUNCT
ajis02-1971	458	11	demonstrated	demonstrate	VERB
ajis02-1971	458	12	that	that	SCONJ
ajis02-1971	458	13	the	the	DET
ajis02-1971	458	14	effectiveness	effectiveness	NOUN
ajis02-1971	458	15	of	of	ADP
ajis02-1971	458	16	advertisements	advertisement	NOUN
ajis02-1971	458	17	varies	vary	VERB
ajis02-1971	458	18	with	with	ADP
ajis02-1971	458	19	the	the	DET
ajis02-1971	458	20	time	time	NOUN
ajis02-1971	458	21	of	of	ADP
ajis02-1971	458	22	day	day	NOUN
ajis02-1971	458	23	.	.	PUNCT
ajis02-1971	459	1	for	for	ADP
ajis02-1971	459	2	that	that	PRON
ajis02-1971	459	3	,	,	PUNCT
ajis02-1971	459	4	both	both	DET
ajis02-1971	459	5	business	business	NOUN
ajis02-1971	459	6	-	-	PUNCT
ajis02-1971	459	7	to	to	ADP
ajis02-1971	459	8	-	-	PUNCT
ajis02-1971	459	9	business	business	NOUN
ajis02-1971	459	10	marketing	marketing	NOUN
ajis02-1971	459	11	practitioners	practitioner	NOUN
ajis02-1971	459	12	and	and	CCONJ
ajis02-1971	459	13	researchers	researcher	NOUN
ajis02-1971	459	14	emphasize	emphasize	VERB
ajis02-1971	459	15	that	that	SCONJ
ajis02-1971	459	16	customers	customer	NOUN
ajis02-1971	459	17	require	require	VERB
ajis02-1971	459	18	a	a	DET
ajis02-1971	459	19	business	business	NOUN
ajis02-1971	459	20	culture	culture	NOUN
ajis02-1971	459	21	change	change	NOUN
ajis02-1971	459	22	from	from	ADP
ajis02-1971	459	23	“	"	PUNCT
ajis02-1971	459	24	selling	sell	VERB
ajis02-1971	459	25	”	"	PUNCT
ajis02-1971	459	26	to	to	ADP
ajis02-1971	459	27	“	"	PUNCT
ajis02-1971	459	28	helping	help	VERB
ajis02-1971	459	29	”	"	PUNCT
ajis02-1971	459	30	(	(	PUNCT
ajis02-1971	459	31	holliman	holliman	NOUN
ajis02-1971	459	32	&	&	CCONJ
ajis02-1971	459	33	rowley	rowley	PROPN
ajis02-1971	459	34	2014	2014	NUM
ajis02-1971	459	35	;	;	PUNCT
ajis02-1971	459	36	jefferson	jefferson	PROPN
ajis02-1971	459	37	&	&	CCONJ
ajis02-1971	459	38	tanton	tanton	PROPN
ajis02-1971	459	39	2015	2015	NUM
ajis02-1971	459	40	)	)	PUNCT
ajis02-1971	459	41	.	.	PUNCT
ajis02-1971	460	1	strong	strong	ADJ
ajis02-1971	460	2	content	content	NOUN
ajis02-1971	460	3	effects	effect	NOUN
ajis02-1971	460	4	were	be	AUX
ajis02-1971	460	5	found	find	VERB
ajis02-1971	460	6	in	in	ADP
ajis02-1971	460	7	the	the	DET
ajis02-1971	460	8	study	study	NOUN
ajis02-1971	460	9	by	by	ADP
ajis02-1971	460	10	nasco	nasco	PROPN
ajis02-1971	460	11	and	and	CCONJ
ajis02-1971	460	12	bruner	bruner	PROPN
ajis02-1971	460	13	(	(	PUNCT
ajis02-1971	460	14	2008	2008	NUM
ajis02-1971	460	15	)	)	PUNCT
ajis02-1971	460	16	,	,	PUNCT
ajis02-1971	460	17	such	such	ADJ
ajis02-1971	460	18	that	that	DET
ajis02-1971	460	19	weather	weather	NOUN
ajis02-1971	460	20	information	information	NOUN
ajis02-1971	460	21	was	be	AUX
ajis02-1971	460	22	perceived	perceive	VERB
ajis02-1971	460	23	as	as	ADP
ajis02-1971	460	24	most	most	ADV
ajis02-1971	460	25	important	important	ADJ
ajis02-1971	460	26	,	,	PUNCT
ajis02-1971	460	27	most	most	ADV
ajis02-1971	460	28	involving	involving	ADJ
ajis02-1971	460	29	,	,	PUNCT
ajis02-1971	460	30	and	and	CCONJ
ajis02-1971	460	31	most	most	ADV
ajis02-1971	460	32	likely	likely	ADJ
ajis02-1971	460	33	to	to	PART
ajis02-1971	460	34	influence	influence	VERB
ajis02-1971	460	35	future	future	ADJ
ajis02-1971	460	36	mobile	mobile	ADJ
ajis02-1971	460	37	usage	usage	NOUN
ajis02-1971	460	38	.	.	PUNCT
ajis02-1971	461	1	all	all	PRON
ajis02-1971	461	2	of	of	ADP
ajis02-1971	461	3	those	those	DET
ajis02-1971	461	4	research	research	NOUN
ajis02-1971	461	5	responded	respond	VERB
ajis02-1971	461	6	to	to	ADP
ajis02-1971	461	7	a	a	DET
ajis02-1971	461	8	frequent	frequent	ADJ
ajis02-1971	461	9	call	call	NOUN
ajis02-1971	461	10	to	to	PART
ajis02-1971	461	11	pay	pay	VERB
ajis02-1971	461	12	more	more	ADJ
ajis02-1971	461	13	attention	attention	NOUN
ajis02-1971	461	14	to	to	ADP
ajis02-1971	461	15	contextual	contextual	ADJ
ajis02-1971	461	16	variables	variable	NOUN
ajis02-1971	461	17	in	in	ADP
ajis02-1971	461	18	assessments	assessment	NOUN
ajis02-1971	461	19	of	of	ADP
ajis02-1971	461	20	communication	communication	NOUN
ajis02-1971	461	21	effectiveness	effectiveness	NOUN
ajis02-1971	461	22	.	.	PUNCT
ajis02-1971	462	1	grewal	grewal	PROPN
ajis02-1971	462	2	,	,	PUNCT
ajis02-1971	462	3	bart	bart	PROPN
ajis02-1971	462	4	,	,	PUNCT
ajis02-1971	462	5	spann	spann	PROPN
ajis02-1971	462	6	and	and	CCONJ
ajis02-1971	462	7	zubcsek	zubcsek	PROPN
ajis02-1971	462	8	(	(	PUNCT
ajis02-1971	462	9	2016	2016	NUM
ajis02-1971	462	10	)	)	PUNCT
ajis02-1971	462	11	summarized	summarize	VERB
ajis02-1971	462	12	those	those	DET
ajis02-1971	462	13	context	context	NOUN
ajis02-1971	462	14	factors	factor	NOUN
ajis02-1971	462	15	in	in	ADP
ajis02-1971	462	16	the	the	DET
ajis02-1971	462	17	mobile	mobile	ADJ
ajis02-1971	462	18	advertising	advertising	NOUN
ajis02-1971	462	19	effectiveness	effectiveness	NOUN
ajis02-1971	462	20	framework	framework	NOUN
ajis02-1971	462	21	as	as	SCONJ
ajis02-1971	462	22	shown	show	VERB
ajis02-1971	462	23	in	in	ADP
ajis02-1971	462	24	appendix	appendix	PROPN
ajis02-1971	462	25	d.	d.	PROPN
ajis02-1971	462	26	apparently	apparently	ADV
ajis02-1971	462	27	,	,	PUNCT
ajis02-1971	462	28	the	the	DET
ajis02-1971	462	29	advertisers	advertiser	NOUN
ajis02-1971	462	30	have	have	VERB
ajis02-1971	462	31	many	many	ADJ
ajis02-1971	462	32	contextual	contextual	ADJ
ajis02-1971	462	33	australasian	australasian	ADJ
ajis02-1971	462	34	journal	journal	NOUN
ajis02-1971	462	35	of	of	ADP
ajis02-1971	462	36	information	information	PROPN
ajis02-1971	462	37	systems	systems	PROPN
ajis02-1971	462	38	truong	truong	PROPN
ajis02-1971	462	39	,	,	PUNCT
ajis02-1971	462	40	nkhoma	nkhoma	PROPN
ajis02-1971	462	41	&	&	CCONJ
ajis02-1971	462	42	pansuwong	pansuwong	ADJ
ajis02-1971	462	43	2019	2019	NUM
ajis02-1971	462	44	,	,	PUNCT
ajis02-1971	462	45	vol	vol	NOUN
ajis02-1971	462	46	23	23	NUM
ajis02-1971	462	47	,	,	PUNCT
ajis02-1971	462	48	research	research	NOUN
ajis02-1971	462	49	article	article	NOUN
ajis02-1971	462	50	integrated	integrate	VERB
ajis02-1971	462	51	effectiveness	effectiveness	NOUN
ajis02-1971	462	52	framework	framework	NOUN
ajis02-1971	462	53	for	for	ADP
ajis02-1971	462	54	in	in	ADP
ajis02-1971	462	55	-	-	PUNCT
ajis02-1971	462	56	app	app	NOUN
ajis02-1971	462	57	advertising	advertising	NOUN
ajis02-1971	462	58	20	20	NUM
ajis02-1971	462	59	targeting	target	VERB
ajis02-1971	462	60	options	option	NOUN
ajis02-1971	462	61	to	to	PART
ajis02-1971	462	62	control	control	VERB
ajis02-1971	462	63	and	and	CCONJ
ajis02-1971	462	64	improve	improve	VERB
ajis02-1971	462	65	the	the	DET
ajis02-1971	462	66	performance	performance	NOUN
ajis02-1971	462	67	-	-	PUNCT
ajis02-1971	462	68	based	base	VERB
ajis02-1971	462	69	effectiveness	effectiveness	NOUN
ajis02-1971	462	70	of	of	ADP
ajis02-1971	462	71	their	their	PRON
ajis02-1971	462	72	mobile	mobile	NOUN
ajis02-1971	462	73	in	in	ADP
ajis02-1971	462	74	-	-	PUNCT
ajis02-1971	462	75	app	app	NOUN
ajis02-1971	462	76	advertising	advertising	NOUN
ajis02-1971	462	77	campaigns	campaign	NOUN
ajis02-1971	462	78	.	.	PUNCT
ajis02-1971	463	1	this	this	DET
ajis02-1971	463	2	section	section	NOUN
ajis02-1971	463	3	presented	present	VERB
ajis02-1971	463	4	an	an	DET
ajis02-1971	463	5	overview	overview	NOUN
ajis02-1971	463	6	of	of	ADP
ajis02-1971	463	7	the	the	DET
ajis02-1971	463	8	mobile	mobile	NOUN
ajis02-1971	463	9	in	in	ADP
ajis02-1971	463	10	-	-	PUNCT
ajis02-1971	463	11	app	app	NOUN
ajis02-1971	463	12	advertising	advertising	NOUN
ajis02-1971	463	13	processes	process	NOUN
ajis02-1971	463	14	,	,	PUNCT
ajis02-1971	463	15	participants	participant	NOUN
ajis02-1971	463	16	,	,	PUNCT
ajis02-1971	463	17	outcome	outcome	VERB
ajis02-1971	463	18	metrics	metric	NOUN
ajis02-1971	463	19	and	and	CCONJ
ajis02-1971	463	20	factors	factor	NOUN
ajis02-1971	463	21	.	.	PUNCT
ajis02-1971	464	1	it	it	PRON
ajis02-1971	464	2	is	be	AUX
ajis02-1971	464	3	noticeable	noticeable	ADJ
ajis02-1971	464	4	that	that	SCONJ
ajis02-1971	464	5	there	there	PRON
ajis02-1971	464	6	are	be	VERB
ajis02-1971	464	7	four	four	NUM
ajis02-1971	464	8	participants	participant	NOUN
ajis02-1971	464	9	involved	involve	VERB
ajis02-1971	464	10	in	in	ADP
ajis02-1971	464	11	mobile	mobile	ADJ
ajis02-1971	464	12	in	in	ADP
ajis02-1971	464	13	-	-	PUNCT
ajis02-1971	464	14	app	app	NOUN
ajis02-1971	464	15	advertising	advertising	NOUN
ajis02-1971	464	16	,	,	PUNCT
ajis02-1971	464	17	while	while	SCONJ
ajis02-1971	464	18	there	there	PRON
ajis02-1971	464	19	are	be	VERB
ajis02-1971	464	20	only	only	ADV
ajis02-1971	464	21	three	three	NUM
ajis02-1971	464	22	components	component	NOUN
ajis02-1971	464	23	of	of	ADP
ajis02-1971	464	24	factors	factor	NOUN
ajis02-1971	464	25	being	be	AUX
ajis02-1971	464	26	explored	explore	VERB
ajis02-1971	464	27	in	in	ADP
ajis02-1971	464	28	previous	previous	ADJ
ajis02-1971	464	29	studies	study	NOUN
ajis02-1971	464	30	.	.	PUNCT
ajis02-1971	465	1	it	it	PRON
ajis02-1971	465	2	is	be	AUX
ajis02-1971	465	3	also	also	ADV
ajis02-1971	465	4	noted	note	VERB
ajis02-1971	465	5	the	the	DET
ajis02-1971	465	6	lack	lack	NOUN
ajis02-1971	465	7	of	of	ADP
ajis02-1971	465	8	an	an	DET
ajis02-1971	465	9	integrated	integrate	VERB
ajis02-1971	465	10	effectiveness	effectiveness	NOUN
ajis02-1971	465	11	framework	framework	NOUN
ajis02-1971	465	12	,	,	PUNCT
ajis02-1971	465	13	which	which	PRON
ajis02-1971	465	14	is	be	AUX
ajis02-1971	465	15	built	build	VERB
ajis02-1971	465	16	around	around	ADP
ajis02-1971	465	17	a	a	DET
ajis02-1971	465	18	common	common	ADJ
ajis02-1971	465	19	goal	goal	NOUN
ajis02-1971	465	20	of	of	ADP
ajis02-1971	465	21	all	all	DET
ajis02-1971	465	22	participants	participant	NOUN
ajis02-1971	465	23	.	.	PUNCT
ajis02-1971	466	1	the	the	DET
ajis02-1971	466	2	knowledge	knowledge	NOUN
ajis02-1971	466	3	vacuum	vacuum	NOUN
ajis02-1971	466	4	and	and	CCONJ
ajis02-1971	466	5	research	research	NOUN
ajis02-1971	466	6	gaps	gap	NOUN
ajis02-1971	466	7	identified	identify	VERB
ajis02-1971	466	8	within	within	ADP
ajis02-1971	466	9	the	the	DET
ajis02-1971	466	10	discussion	discussion	NOUN
ajis02-1971	466	11	pointed	point	VERB
ajis02-1971	466	12	to	to	ADP
ajis02-1971	466	13	further	further	ADJ
ajis02-1971	466	14	actions	action	NOUN
ajis02-1971	466	15	in	in	ADP
ajis02-1971	466	16	the	the	DET
ajis02-1971	466	17	present	present	ADJ
ajis02-1971	466	18	study	study	NOUN
ajis02-1971	466	19	.	.	PUNCT
ajis02-1971	467	1	theoretical	theoretical	ADJ
ajis02-1971	467	2	and	and	CCONJ
ajis02-1971	467	3	empirical	empirical	ADJ
ajis02-1971	467	4	literature	literature	NOUN
ajis02-1971	467	5	in	in	ADP
ajis02-1971	467	6	regard	regard	NOUN
ajis02-1971	467	7	to	to	ADP
ajis02-1971	467	8	the	the	DET
ajis02-1971	467	9	publishers	publisher	NOUN
ajis02-1971	467	10	-	-	PUNCT
ajis02-1971	467	11	controlled	control	VERB
ajis02-1971	467	12	factors	factor	NOUN
ajis02-1971	467	13	gap	gap	NOUN
ajis02-1971	467	14	and	and	CCONJ
ajis02-1971	467	15	the	the	DET
ajis02-1971	467	16	integrated	integrate	VERB
ajis02-1971	467	17	effectiveness	effectiveness	NOUN
ajis02-1971	467	18	framework	framework	NOUN
ajis02-1971	467	19	gap	gap	NOUN
ajis02-1971	467	20	are	be	AUX
ajis02-1971	467	21	discussed	discuss	VERB
ajis02-1971	467	22	in	in	ADP
ajis02-1971	467	23	section	section	NOUN
ajis02-1971	467	24	4	4	NUM
ajis02-1971	467	25	and	and	CCONJ
ajis02-1971	467	26	5	5	NUM
ajis02-1971	467	27	respectively	respectively	ADV
ajis02-1971	467	28	.	.	PUNCT
ajis02-1971	468	1	4	4	NUM
ajis02-1971	468	2	publishers	publisher	NOUN
ajis02-1971	468	3	-	-	PUNCT
ajis02-1971	468	4	controlled	control	VERB
ajis02-1971	468	5	factors	factor	NOUN
ajis02-1971	468	6	and	and	CCONJ
ajis02-1971	468	7	interactions	interaction	NOUN
ajis02-1971	468	8	the	the	DET
ajis02-1971	468	9	previous	previous	ADJ
ajis02-1971	468	10	literature	literature	NOUN
ajis02-1971	468	11	basically	basically	ADV
ajis02-1971	468	12	only	only	ADV
ajis02-1971	468	13	includes	include	VERB
ajis02-1971	468	14	factors	factor	NOUN
ajis02-1971	468	15	controlled	control	VERB
ajis02-1971	468	16	by	by	ADP
ajis02-1971	468	17	advertisers	advertiser	NOUN
ajis02-1971	468	18	,	,	PUNCT
ajis02-1971	468	19	users	user	NOUN
ajis02-1971	468	20	and	and	CCONJ
ajis02-1971	468	21	ad	ad	NOUN
ajis02-1971	468	22	networks	network	NOUN
ajis02-1971	468	23	,	,	PUNCT
ajis02-1971	468	24	while	while	SCONJ
ajis02-1971	468	25	there	there	PRON
ajis02-1971	468	26	are	be	VERB
ajis02-1971	468	27	actually	actually	ADV
ajis02-1971	468	28	four	four	NUM
ajis02-1971	468	29	participants	participant	NOUN
ajis02-1971	468	30	.	.	PUNCT
ajis02-1971	469	1	the	the	DET
ajis02-1971	469	2	role	role	NOUN
ajis02-1971	469	3	of	of	ADP
ajis02-1971	469	4	publishers	publisher	NOUN
ajis02-1971	469	5	and	and	CCONJ
ajis02-1971	469	6	their	their	PRON
ajis02-1971	469	7	controlled	control	VERB
ajis02-1971	469	8	factors	factor	NOUN
ajis02-1971	469	9	are	be	AUX
ajis02-1971	469	10	not	not	PART
ajis02-1971	469	11	included	include	VERB
ajis02-1971	469	12	in	in	ADP
ajis02-1971	469	13	previous	previous	ADJ
ajis02-1971	469	14	effectiveness	effectiveness	NOUN
ajis02-1971	469	15	frameworks	framework	NOUN
ajis02-1971	469	16	and	and	CCONJ
ajis02-1971	469	17	have	have	AUX
ajis02-1971	469	18	not	not	PART
ajis02-1971	469	19	been	be	AUX
ajis02-1971	469	20	fully	fully	ADV
ajis02-1971	469	21	explored	explore	VERB
ajis02-1971	469	22	in	in	ADP
ajis02-1971	469	23	the	the	DET
ajis02-1971	469	24	advertising	advertising	NOUN
ajis02-1971	469	25	effectiveness	effectiveness	NOUN
ajis02-1971	469	26	studies	study	NOUN
ajis02-1971	469	27	.	.	PUNCT
ajis02-1971	470	1	due	due	ADP
ajis02-1971	470	2	to	to	ADP
ajis02-1971	470	3	the	the	DET
ajis02-1971	470	4	lack	lack	NOUN
ajis02-1971	470	5	of	of	ADP
ajis02-1971	470	6	academic	academic	ADJ
ajis02-1971	470	7	materials	material	NOUN
ajis02-1971	470	8	in	in	ADP
ajis02-1971	470	9	the	the	DET
ajis02-1971	470	10	field	field	NOUN
ajis02-1971	470	11	,	,	PUNCT
ajis02-1971	470	12	the	the	DET
ajis02-1971	470	13	present	present	ADJ
ajis02-1971	470	14	study	study	NOUN
ajis02-1971	470	15	will	will	AUX
ajis02-1971	470	16	also	also	ADV
ajis02-1971	470	17	bring	bring	VERB
ajis02-1971	470	18	in	in	ADP
ajis02-1971	470	19	academic	academic	ADJ
ajis02-1971	470	20	literature	literature	NOUN
ajis02-1971	470	21	from	from	ADP
ajis02-1971	470	22	other	other	ADJ
ajis02-1971	470	23	types	type	NOUN
ajis02-1971	470	24	of	of	ADP
ajis02-1971	470	25	advertising	advertising	NOUN
ajis02-1971	470	26	and	and	CCONJ
ajis02-1971	470	27	also	also	ADV
ajis02-1971	470	28	literature	literature	NOUN
ajis02-1971	470	29	from	from	ADP
ajis02-1971	470	30	practice	practice	NOUN
ajis02-1971	470	31	.	.	PUNCT
ajis02-1971	471	1	4.1	4.1	NUM
ajis02-1971	471	2	publishers	publisher	NOUN
ajis02-1971	471	3	-	-	PUNCT
ajis02-1971	471	4	controlled	control	VERB
ajis02-1971	471	5	factors	factor	NOUN
ajis02-1971	471	6	as	as	SCONJ
ajis02-1971	471	7	shown	show	VERB
ajis02-1971	471	8	in	in	ADP
ajis02-1971	471	9	section	section	NOUN
ajis02-1971	471	10	3.1	3.1	NUM
ajis02-1971	471	11	,	,	PUNCT
ajis02-1971	471	12	from	from	ADP
ajis02-1971	471	13	a	a	DET
ajis02-1971	471	14	publisher	publisher	NOUN
ajis02-1971	471	15	standpoint	standpoint	NOUN
ajis02-1971	471	16	,	,	PUNCT
ajis02-1971	471	17	any	any	DET
ajis02-1971	471	18	mobile	mobile	NOUN
ajis02-1971	471	19	in	in	ADP
ajis02-1971	471	20	-	-	PUNCT
ajis02-1971	471	21	app	app	NOUN
ajis02-1971	471	22	advertising	advertising	NOUN
ajis02-1971	471	23	ad	ad	NOUN
ajis02-1971	471	24	serving	serve	VERB
ajis02-1971	471	25	process	process	NOUN
ajis02-1971	471	26	can	can	AUX
ajis02-1971	471	27	be	be	AUX
ajis02-1971	471	28	broken	break	VERB
ajis02-1971	471	29	down	down	ADP
ajis02-1971	471	30	to	to	ADP
ajis02-1971	471	31	ad	ad	NOUN
ajis02-1971	471	32	space	space	NOUN
ajis02-1971	471	33	supply	supply	NOUN
ajis02-1971	471	34	process	process	NOUN
ajis02-1971	471	35	and	and	CCONJ
ajis02-1971	471	36	ad	ad	NOUN
ajis02-1971	471	37	space	space	NOUN
ajis02-1971	471	38	delivery	delivery	NOUN
ajis02-1971	471	39	one	one	NUM
ajis02-1971	471	40	.	.	PUNCT
ajis02-1971	472	1	by	by	ADP
ajis02-1971	472	2	supplying	supply	VERB
ajis02-1971	472	3	the	the	DET
ajis02-1971	472	4	ad	ad	NOUN
ajis02-1971	472	5	space	space	NOUN
ajis02-1971	472	6	with	with	ADP
ajis02-1971	472	7	predefined	predefine	VERB
ajis02-1971	472	8	and	and	CCONJ
ajis02-1971	472	9	relevant	relevant	ADJ
ajis02-1971	472	10	characteristics	characteristic	NOUN
ajis02-1971	472	11	,	,	PUNCT
ajis02-1971	472	12	the	the	DET
ajis02-1971	472	13	publisher	publisher	NOUN
ajis02-1971	472	14	could	could	AUX
ajis02-1971	472	15	significantly	significantly	ADV
ajis02-1971	472	16	enhance	enhance	VERB
ajis02-1971	472	17	the	the	DET
ajis02-1971	472	18	effectiveness	effectiveness	NOUN
ajis02-1971	472	19	of	of	ADP
ajis02-1971	472	20	mobile	mobile	ADJ
ajis02-1971	472	21	in	in	ADP
ajis02-1971	472	22	-	-	PUNCT
ajis02-1971	472	23	app	app	NOUN
ajis02-1971	472	24	advertising	advertising	NOUN
ajis02-1971	472	25	.	.	PUNCT
ajis02-1971	473	1	the	the	DET
ajis02-1971	473	2	question	question	NOUN
ajis02-1971	473	3	is	be	AUX
ajis02-1971	473	4	what	what	PRON
ajis02-1971	473	5	are	be	AUX
ajis02-1971	473	6	those	those	DET
ajis02-1971	473	7	ad	ad	NOUN
ajis02-1971	473	8	space	space	NOUN
ajis02-1971	473	9	characteristics	characteristic	NOUN
ajis02-1971	473	10	?	?	PUNCT
ajis02-1971	474	1	'	'	PUNCT
ajis02-1971	474	2	iab	iab	PROPN
ajis02-1971	474	3	new	new	ADJ
ajis02-1971	474	4	standard	standard	ADJ
ajis02-1971	474	5	ad	ad	NOUN
ajis02-1971	474	6	unit	unit	NOUN
ajis02-1971	474	7	portfolio	portfolio	NOUN
ajis02-1971	474	8	'	'	PART
ajis02-1971	474	9	2017	2017	NUM
ajis02-1971	474	10	)	)	PUNCT
ajis02-1971	474	11	stated	state	VERB
ajis02-1971	474	12	that	that	SCONJ
ajis02-1971	474	13	ads	ad	NOUN
ajis02-1971	474	14	/	/	SYM
ajis02-1971	474	15	ad	ad	NOUN
ajis02-1971	474	16	spaces	space	NOUN
ajis02-1971	474	17	could	could	AUX
ajis02-1971	474	18	have	have	VERB
ajis02-1971	474	19	two	two	NUM
ajis02-1971	474	20	characteristics	characteristic	NOUN
ajis02-1971	474	21	:	:	PUNCT
ajis02-1971	474	22	duration	duration	NOUN
ajis02-1971	474	23	and	and	CCONJ
ajis02-1971	474	24	size	size	NOUN
ajis02-1971	474	25	.	.	PUNCT
ajis02-1971	475	1	that	that	PRON
ajis02-1971	475	2	means	mean	VERB
ajis02-1971	475	3	publishers	publisher	NOUN
ajis02-1971	475	4	can	can	AUX
ajis02-1971	475	5	control	control	VERB
ajis02-1971	475	6	how	how	SCONJ
ajis02-1971	475	7	long	long	ADV
ajis02-1971	475	8	they	they	PRON
ajis02-1971	475	9	want	want	VERB
ajis02-1971	475	10	the	the	DET
ajis02-1971	475	11	ads	ad	NOUN
ajis02-1971	475	12	last	last	ADJ
ajis02-1971	475	13	on	on	ADP
ajis02-1971	475	14	their	their	PRON
ajis02-1971	475	15	apps	app	NOUN
ajis02-1971	475	16	regardless	regardless	ADV
ajis02-1971	475	17	of	of	ADP
ajis02-1971	475	18	how	how	SCONJ
ajis02-1971	475	19	long	long	ADV
ajis02-1971	475	20	those	those	DET
ajis02-1971	475	21	ads	ad	NOUN
ajis02-1971	475	22	are	be	AUX
ajis02-1971	475	23	designed	design	VERB
ajis02-1971	475	24	by	by	ADP
ajis02-1971	475	25	the	the	DET
ajis02-1971	475	26	advertisers	advertiser	NOUN
ajis02-1971	475	27	.	.	PUNCT
ajis02-1971	476	1	they	they	PRON
ajis02-1971	476	2	can	can	AUX
ajis02-1971	476	3	do	do	VERB
ajis02-1971	476	4	that	that	PRON
ajis02-1971	476	5	by	by	ADP
ajis02-1971	476	6	setting	set	VERB
ajis02-1971	476	7	the	the	DET
ajis02-1971	476	8	duration	duration	NOUN
ajis02-1971	476	9	for	for	ADP
ajis02-1971	476	10	their	their	PRON
ajis02-1971	476	11	ad	ad	NOUN
ajis02-1971	476	12	spaces	space	NOUN
ajis02-1971	476	13	.	.	PUNCT
ajis02-1971	477	1	when	when	SCONJ
ajis02-1971	477	2	the	the	DET
ajis02-1971	477	3	publisher	publisher	NOUN
ajis02-1971	477	4	supplies	supply	VERB
ajis02-1971	477	5	an	an	DET
ajis02-1971	477	6	ad	ad	NOUN
ajis02-1971	477	7	space	space	NOUN
ajis02-1971	477	8	with	with	ADP
ajis02-1971	477	9	a	a	DET
ajis02-1971	477	10	predefined	predefine	VERB
ajis02-1971	477	11	duration	duration	NOUN
ajis02-1971	477	12	or	or	CCONJ
ajis02-1971	477	13	a	a	DET
ajis02-1971	477	14	predefined	predefine	VERB
ajis02-1971	477	15	size	size	NOUN
ajis02-1971	477	16	,	,	PUNCT
ajis02-1971	477	17	only	only	ADV
ajis02-1971	477	18	ads	ad	NOUN
ajis02-1971	477	19	with	with	ADP
ajis02-1971	477	20	those	those	DET
ajis02-1971	477	21	elements	element	NOUN
ajis02-1971	477	22	are	be	AUX
ajis02-1971	477	23	selected	select	VERB
ajis02-1971	477	24	to	to	PART
ajis02-1971	477	25	be	be	AUX
ajis02-1971	477	26	provided	provide	VERB
ajis02-1971	477	27	and	and	CCONJ
ajis02-1971	477	28	displayed	display	VERB
ajis02-1971	477	29	.	.	PUNCT
ajis02-1971	478	1	however	however	ADV
ajis02-1971	478	2	,	,	PUNCT
ajis02-1971	478	3	while	while	SCONJ
ajis02-1971	478	4	measurement	measurement	NOUN
ajis02-1971	478	5	guidelines	guideline	NOUN
ajis02-1971	478	6	have	have	AUX
ajis02-1971	478	7	existed	exist	VERB
ajis02-1971	478	8	for	for	ADP
ajis02-1971	478	9	other	other	ADJ
ajis02-1971	478	10	forms	form	NOUN
ajis02-1971	478	11	of	of	ADP
ajis02-1971	478	12	online	online	ADJ
ajis02-1971	478	13	advertising	advertising	NOUN
ajis02-1971	478	14	,	,	PUNCT
ajis02-1971	478	15	mobility	mobility	NOUN
ajis02-1971	478	16	has	have	VERB
ajis02-1971	478	17	its	its	PRON
ajis02-1971	478	18	own	own	ADJ
ajis02-1971	478	19	special	special	ADJ
ajis02-1971	478	20	set	set	NOUN
ajis02-1971	478	21	of	of	ADP
ajis02-1971	478	22	challenges	challenge	NOUN
ajis02-1971	478	23	.	.	PUNCT
ajis02-1971	479	1	for	for	ADP
ajis02-1971	479	2	instance	instance	NOUN
ajis02-1971	479	3	,	,	PUNCT
ajis02-1971	479	4	on	on	ADP
ajis02-1971	479	5	tv	tv	NOUN
ajis02-1971	479	6	or	or	CCONJ
ajis02-1971	479	7	on	on	ADP
ajis02-1971	479	8	websites	website	NOUN
ajis02-1971	479	9	,	,	PUNCT
ajis02-1971	479	10	there	there	PRON
ajis02-1971	479	11	are	be	VERB
ajis02-1971	479	12	fairly	fairly	ADV
ajis02-1971	479	13	standard	standard	ADJ
ajis02-1971	479	14	expectations	expectation	NOUN
ajis02-1971	479	15	from	from	ADP
ajis02-1971	479	16	marketers	marketer	NOUN
ajis02-1971	479	17	about	about	ADP
ajis02-1971	479	18	what	what	PRON
ajis02-1971	479	19	constitutes	constitute	VERB
ajis02-1971	479	20	a	a	DET
ajis02-1971	479	21	"	"	PUNCT
ajis02-1971	479	22	view	view	NOUN
ajis02-1971	479	23	"	"	PUNCT
ajis02-1971	479	24	of	of	ADP
ajis02-1971	479	25	an	an	DET
ajis02-1971	479	26	ad	ad	NOUN
ajis02-1971	479	27	.	.	PUNCT
ajis02-1971	480	1	on	on	ADP
ajis02-1971	480	2	smartphones	smartphone	NOUN
ajis02-1971	480	3	,	,	PUNCT
ajis02-1971	480	4	it	it	PRON
ajis02-1971	480	5	's	be	AUX
ajis02-1971	480	6	a	a	DET
ajis02-1971	480	7	little	little	ADV
ajis02-1971	480	8	less	less	ADV
ajis02-1971	480	9	certain	certain	ADJ
ajis02-1971	480	10	.	.	PUNCT
ajis02-1971	481	1	we	we	PRON
ajis02-1971	481	2	're	be	AUX
ajis02-1971	481	3	not	not	PART
ajis02-1971	481	4	at	at	ADP
ajis02-1971	481	5	a	a	DET
ajis02-1971	481	6	point	point	NOUN
ajis02-1971	481	7	yet	yet	ADV
ajis02-1971	481	8	where	where	SCONJ
ajis02-1971	481	9	we	we	PRON
ajis02-1971	481	10	have	have	VERB
ajis02-1971	481	11	a	a	DET
ajis02-1971	481	12	clear	clear	ADJ
ajis02-1971	481	13	and	and	CCONJ
ajis02-1971	481	14	fast	fast	ADJ
ajis02-1971	481	15	definition	definition	NOUN
ajis02-1971	481	16	on	on	ADP
ajis02-1971	481	17	viewability	viewability	NOUN
ajis02-1971	481	18	.	.	PUNCT
ajis02-1971	482	1	is	be	AUX
ajis02-1971	482	2	it	it	PRON
ajis02-1971	482	3	where	where	SCONJ
ajis02-1971	482	4	half	half	DET
ajis02-1971	482	5	the	the	DET
ajis02-1971	482	6	ad	ad	NOUN
ajis02-1971	482	7	is	be	AUX
ajis02-1971	482	8	viewable	viewable	ADJ
ajis02-1971	482	9	for	for	ADP
ajis02-1971	482	10	a	a	DET
ajis02-1971	482	11	couple	couple	NOUN
ajis02-1971	482	12	of	of	ADP
ajis02-1971	482	13	seconds	second	NOUN
ajis02-1971	482	14	,	,	PUNCT
ajis02-1971	482	15	or	or	CCONJ
ajis02-1971	482	16	does	do	AUX
ajis02-1971	482	17	it	it	PRON
ajis02-1971	482	18	need	need	VERB
ajis02-1971	482	19	to	to	PART
ajis02-1971	482	20	be	be	AUX
ajis02-1971	482	21	the	the	DET
ajis02-1971	482	22	entire	entire	ADJ
ajis02-1971	482	23	ad	ad	NOUN
ajis02-1971	482	24	?	?	PUNCT
ajis02-1971	482	25	"	"	PUNCT
ajis02-1971	483	1	(	(	PUNCT
ajis02-1971	483	2	schick	schick	NOUN
ajis02-1971	483	3	,	,	PUNCT
ajis02-1971	483	4	2013	2013	NUM
ajis02-1971	483	5	)	)	PUNCT
ajis02-1971	483	6	.	.	PUNCT
ajis02-1971	484	1	furthermore	furthermore	ADV
ajis02-1971	484	2	,	,	PUNCT
ajis02-1971	484	3	advertising	advertising	NOUN
ajis02-1971	484	4	on	on	ADP
ajis02-1971	484	5	an	an	DET
ajis02-1971	484	6	app	app	NOUN
ajis02-1971	484	7	is	be	AUX
ajis02-1971	484	8	different	different	ADJ
ajis02-1971	484	9	than	than	ADP
ajis02-1971	484	10	advertising	advertise	VERB
ajis02-1971	484	11	on	on	ADP
ajis02-1971	484	12	tv	tv	NOUN
ajis02-1971	484	13	and	and	CCONJ
ajis02-1971	484	14	radio	radio	NOUN
ajis02-1971	484	15	because	because	SCONJ
ajis02-1971	484	16	ads	ad	NOUN
ajis02-1971	484	17	on	on	ADP
ajis02-1971	484	18	an	an	DET
ajis02-1971	484	19	app	app	NOUN
ajis02-1971	484	20	are	be	AUX
ajis02-1971	484	21	usually	usually	ADV
ajis02-1971	484	22	placed	place	VERB
ajis02-1971	484	23	alongside	alongside	ADP
ajis02-1971	484	24	the	the	DET
ajis02-1971	484	25	content	content	NOUN
ajis02-1971	484	26	whereas	whereas	SCONJ
ajis02-1971	484	27	ads	ad	NOUN
ajis02-1971	484	28	on	on	ADP
ajis02-1971	484	29	tv	tv	NOUN
ajis02-1971	484	30	and	and	CCONJ
ajis02-1971	484	31	radio	radio	NOUN
ajis02-1971	484	32	appear	appear	VERB
ajis02-1971	484	33	instead	instead	ADV
ajis02-1971	484	34	of	of	ADP
ajis02-1971	484	35	the	the	DET
ajis02-1971	484	36	content	content	NOUN
ajis02-1971	484	37	.	.	PUNCT
ajis02-1971	485	1	in	in	ADP
ajis02-1971	485	2	the	the	DET
ajis02-1971	485	3	fields	field	NOUN
ajis02-1971	485	4	of	of	ADP
ajis02-1971	485	5	tv	tv	NOUN
ajis02-1971	485	6	and	and	CCONJ
ajis02-1971	485	7	website	website	NOUN
ajis02-1971	485	8	,	,	PUNCT
ajis02-1971	485	9	there	there	PRON
ajis02-1971	485	10	are	be	VERB
ajis02-1971	485	11	several	several	ADJ
ajis02-1971	485	12	related	related	ADJ
ajis02-1971	485	13	studies	study	NOUN
ajis02-1971	485	14	on	on	ADP
ajis02-1971	485	15	the	the	DET
ajis02-1971	485	16	effectiveness	effectiveness	NOUN
ajis02-1971	485	17	of	of	ADP
ajis02-1971	485	18	ad	ad	NOUN
ajis02-1971	485	19	duration	duration	NOUN
ajis02-1971	485	20	.	.	PUNCT
ajis02-1971	486	1	one	one	NUM
ajis02-1971	486	2	example	example	NOUN
ajis02-1971	486	3	is	be	AUX
ajis02-1971	486	4	a	a	DET
ajis02-1971	486	5	two	two	NUM
ajis02-1971	486	6	-	-	PUNCT
ajis02-1971	486	7	part	part	NOUN
ajis02-1971	486	8	study	study	NOUN
ajis02-1971	486	9	by	by	ADP
ajis02-1971	486	10	danaher	danaher	PROPN
ajis02-1971	486	11	and	and	CCONJ
ajis02-1971	486	12	mullarkey	mullarkey	NOUN
ajis02-1971	486	13	(	(	PUNCT
ajis02-1971	486	14	2003	2003	NUM
ajis02-1971	486	15	)	)	PUNCT
ajis02-1971	486	16	.	.	PUNCT
ajis02-1971	487	1	the	the	DET
ajis02-1971	487	2	study	study	NOUN
ajis02-1971	487	3	found	find	VERB
ajis02-1971	487	4	that	that	SCONJ
ajis02-1971	487	5	higher	high	ADJ
ajis02-1971	487	6	exposure	exposure	NOUN
ajis02-1971	487	7	time	time	NOUN
ajis02-1971	487	8	was	be	AUX
ajis02-1971	487	9	correlated	correlate	VERB
ajis02-1971	487	10	with	with	ADP
ajis02-1971	487	11	increased	increase	VERB
ajis02-1971	487	12	recognition	recognition	NOUN
ajis02-1971	487	13	and	and	CCONJ
ajis02-1971	487	14	recall	recall	NOUN
ajis02-1971	487	15	.	.	PUNCT
ajis02-1971	488	1	in	in	ADP
ajis02-1971	488	2	tv	tv	NOUN
ajis02-1971	488	3	,	,	PUNCT
ajis02-1971	488	4	increasing	increase	VERB
ajis02-1971	488	5	the	the	DET
ajis02-1971	488	6	duration	duration	NOUN
ajis02-1971	488	7	of	of	ADP
ajis02-1971	488	8	a	a	DET
ajis02-1971	488	9	television	television	NOUN
ajis02-1971	488	10	ad	ad	NOUN
ajis02-1971	488	11	slightly	slightly	ADV
ajis02-1971	488	12	increases	increase	VERB
ajis02-1971	488	13	the	the	DET
ajis02-1971	488	14	probability	probability	NOUN
ajis02-1971	488	15	the	the	DET
ajis02-1971	488	16	ad	ad	NOUN
ajis02-1971	488	17	will	will	AUX
ajis02-1971	488	18	be	be	AUX
ajis02-1971	488	19	remembered	remember	VERB
ajis02-1971	488	20	in	in	ADP
ajis02-1971	488	21	an	an	DET
ajis02-1971	488	22	aided	aid	VERB
ajis02-1971	488	23	recall	recall	NOUN
ajis02-1971	488	24	task	task	NOUN
ajis02-1971	488	25	(	(	PUNCT
ajis02-1971	488	26	patzer	patzer	NOUN
ajis02-1971	488	27	1991	1991	NUM
ajis02-1971	488	28	)	)	PUNCT
ajis02-1971	488	29	.	.	PUNCT
ajis02-1971	489	1	in	in	ADP
ajis02-1971	489	2	web	web	NOUN
ajis02-1971	489	3	advertising	advertising	NOUN
ajis02-1971	489	4	,	,	PUNCT
ajis02-1971	489	5	baltas	balta	NOUN
ajis02-1971	489	6	(	(	PUNCT
ajis02-1971	489	7	2003	2003	NUM
ajis02-1971	489	8	)	)	PUNCT
ajis02-1971	489	9	found	find	VERB
ajis02-1971	489	10	that	that	SCONJ
ajis02-1971	489	11	banners	banner	NOUN
ajis02-1971	489	12	with	with	ADP
ajis02-1971	489	13	lengthy	lengthy	ADJ
ajis02-1971	489	14	messages	message	NOUN
ajis02-1971	489	15	and	and	CCONJ
ajis02-1971	489	16	multiple	multiple	ADJ
ajis02-1971	489	17	frames	frame	NOUN
ajis02-1971	489	18	(	(	PUNCT
ajis02-1971	489	19	animation	animation	NOUN
ajis02-1971	489	20	)	)	PUNCT
ajis02-1971	489	21	received	receive	VERB
ajis02-1971	489	22	fewer	few	ADJ
ajis02-1971	489	23	clicks	click	NOUN
ajis02-1971	489	24	.	.	PUNCT
ajis02-1971	490	1	he	he	PRON
ajis02-1971	490	2	australasian	australasian	ADJ
ajis02-1971	490	3	journal	journal	NOUN
ajis02-1971	490	4	of	of	ADP
ajis02-1971	490	5	information	information	PROPN
ajis02-1971	490	6	systems	systems	PROPN
ajis02-1971	490	7	truong	truong	PROPN
ajis02-1971	490	8	,	,	PUNCT
ajis02-1971	490	9	nkhoma	nkhoma	PROPN
ajis02-1971	490	10	&	&	CCONJ
ajis02-1971	490	11	pansuwong	pansuwong	ADJ
ajis02-1971	490	12	2019	2019	NUM
ajis02-1971	490	13	,	,	PUNCT
ajis02-1971	490	14	vol	vol	NOUN
ajis02-1971	490	15	23	23	NUM
ajis02-1971	490	16	,	,	PUNCT
ajis02-1971	490	17	research	research	NOUN
ajis02-1971	490	18	article	article	NOUN
ajis02-1971	490	19	integrated	integrate	VERB
ajis02-1971	490	20	effectiveness	effectiveness	NOUN
ajis02-1971	490	21	framework	framework	NOUN
ajis02-1971	490	22	for	for	ADP
ajis02-1971	490	23	in	in	ADP
ajis02-1971	490	24	-	-	PUNCT
ajis02-1971	490	25	app	app	NOUN
ajis02-1971	490	26	advertising	advertising	NOUN
ajis02-1971	490	27	21	21	NUM
ajis02-1971	490	28	reasoned	reason	VERB
ajis02-1971	490	29	that	that	SCONJ
ajis02-1971	490	30	these	these	DET
ajis02-1971	490	31	two	two	NUM
ajis02-1971	490	32	factors	factor	NOUN
ajis02-1971	490	33	increase	increase	VERB
ajis02-1971	490	34	the	the	DET
ajis02-1971	490	35	complexity	complexity	NOUN
ajis02-1971	490	36	of	of	ADP
ajis02-1971	490	37	an	an	DET
ajis02-1971	490	38	ad	ad	NOUN
ajis02-1971	490	39	and	and	CCONJ
ajis02-1971	490	40	hence	hence	ADV
ajis02-1971	490	41	have	have	VERB
ajis02-1971	490	42	a	a	DET
ajis02-1971	490	43	negative	negative	ADJ
ajis02-1971	490	44	effect	effect	NOUN
ajis02-1971	490	45	on	on	ADP
ajis02-1971	490	46	the	the	DET
ajis02-1971	490	47	viewer	viewer	NOUN
ajis02-1971	490	48	’s	’s	PART
ajis02-1971	490	49	attitude	attitude	NOUN
ajis02-1971	490	50	towards	towards	ADP
ajis02-1971	490	51	and	and	CCONJ
ajis02-1971	490	52	response	response	NOUN
ajis02-1971	490	53	to	to	ADP
ajis02-1971	490	54	the	the	DET
ajis02-1971	490	55	banner	banner	NOUN
ajis02-1971	490	56	.	.	PUNCT
ajis02-1971	491	1	chandon	chandon	PROPN
ajis02-1971	491	2	,	,	PUNCT
ajis02-1971	491	3	chtourou	chtourou	NOUN
ajis02-1971	491	4	and	and	CCONJ
ajis02-1971	491	5	fortin	fortin	PROPN
ajis02-1971	491	6	(	(	PUNCT
ajis02-1971	491	7	2003	2003	NUM
ajis02-1971	491	8	)	)	PUNCT
ajis02-1971	491	9	and	and	CCONJ
ajis02-1971	491	10	lohtia	lohtia	PROPN
ajis02-1971	491	11	,	,	PUNCT
ajis02-1971	491	12	donthu	donthu	NOUN
ajis02-1971	491	13	and	and	CCONJ
ajis02-1971	491	14	hershberger	hershberger	NOUN
ajis02-1971	491	15	(	(	PUNCT
ajis02-1971	491	16	2003	2003	NUM
ajis02-1971	491	17	)	)	PUNCT
ajis02-1971	491	18	concluded	conclude	VERB
ajis02-1971	491	19	that	that	SCONJ
ajis02-1971	491	20	animation	animation	NOUN
ajis02-1971	491	21	improved	improve	VERB
ajis02-1971	491	22	click	click	NOUN
ajis02-1971	491	23	-	-	PUNCT
ajis02-1971	491	24	through	through	ADP
ajis02-1971	491	25	rates	rate	NOUN
ajis02-1971	491	26	.	.	PUNCT
ajis02-1971	492	1	on	on	ADP
ajis02-1971	492	2	the	the	DET
ajis02-1971	492	3	other	other	ADJ
ajis02-1971	492	4	hand	hand	NOUN
ajis02-1971	492	5	,	,	PUNCT
ajis02-1971	492	6	burke	burke	PROPN
ajis02-1971	492	7	et	et	PROPN
ajis02-1971	492	8	al	al	PROPN
ajis02-1971	492	9	.	.	PROPN
ajis02-1971	493	1	(	(	PUNCT
ajis02-1971	493	2	2005	2005	NUM
ajis02-1971	493	3	)	)	PUNCT
ajis02-1971	493	4	suggested	suggest	VERB
ajis02-1971	493	5	that	that	SCONJ
ajis02-1971	493	6	animated	animate	VERB
ajis02-1971	493	7	banners	banner	NOUN
ajis02-1971	493	8	may	may	AUX
ajis02-1971	493	9	be	be	AUX
ajis02-1971	493	10	more	more	ADV
ajis02-1971	493	11	difficult	difficult	ADJ
ajis02-1971	493	12	to	to	PART
ajis02-1971	493	13	remember	remember	VERB
ajis02-1971	493	14	than	than	ADP
ajis02-1971	493	15	static	static	ADJ
ajis02-1971	493	16	ones	one	NOUN
ajis02-1971	493	17	.	.	PUNCT
ajis02-1971	494	1	goldstein	goldstein	PROPN
ajis02-1971	494	2	,	,	PUNCT
ajis02-1971	494	3	mcafee	mcafee	NOUN
ajis02-1971	494	4	and	and	CCONJ
ajis02-1971	494	5	suri	suri	PROPN
ajis02-1971	494	6	(	(	PUNCT
ajis02-1971	494	7	2011	2011	NUM
ajis02-1971	494	8	)	)	PUNCT
ajis02-1971	494	9	found	find	VERB
ajis02-1971	494	10	that	that	SCONJ
ajis02-1971	494	11	displaying	display	VERB
ajis02-1971	494	12	two	two	NUM
ajis02-1971	494	13	shorter	short	ADJ
ajis02-1971	494	14	ads	ad	NOUN
ajis02-1971	494	15	results	result	VERB
ajis02-1971	494	16	in	in	ADP
ajis02-1971	494	17	more	more	ADJ
ajis02-1971	494	18	total	total	ADJ
ajis02-1971	494	19	recollection	recollection	NOUN
ajis02-1971	494	20	than	than	ADP
ajis02-1971	494	21	displaying	display	VERB
ajis02-1971	494	22	one	one	NUM
ajis02-1971	494	23	longer	long	ADJ
ajis02-1971	494	24	ad	ad	NOUN
ajis02-1971	494	25	of	of	ADP
ajis02-1971	494	26	twice	twice	DET
ajis02-1971	494	27	the	the	DET
ajis02-1971	494	28	duration	duration	NOUN
ajis02-1971	494	29	.	.	PUNCT
ajis02-1971	495	1	studies	study	NOUN
ajis02-1971	495	2	about	about	ADP
ajis02-1971	495	3	the	the	DET
ajis02-1971	495	4	impact	impact	NOUN
ajis02-1971	495	5	of	of	ADP
ajis02-1971	495	6	ad	ad	NOUN
ajis02-1971	495	7	duration	duration	NOUN
ajis02-1971	495	8	on	on	ADP
ajis02-1971	495	9	the	the	DET
ajis02-1971	495	10	advertising	advertising	NOUN
ajis02-1971	495	11	effectiveness	effectiveness	NOUN
ajis02-1971	495	12	actually	actually	ADV
ajis02-1971	495	13	deliver	deliver	VERB
ajis02-1971	495	14	mixed	mixed	ADJ
ajis02-1971	495	15	results	result	NOUN
ajis02-1971	495	16	in	in	ADP
ajis02-1971	495	17	the	the	DET
ajis02-1971	495	18	context	context	NOUN
ajis02-1971	495	19	of	of	ADP
ajis02-1971	495	20	web	web	NOUN
ajis02-1971	495	21	advertising	advertising	NOUN
ajis02-1971	495	22	.	.	PUNCT
ajis02-1971	496	1	some	some	DET
ajis02-1971	496	2	research	research	NOUN
ajis02-1971	496	3	could	could	AUX
ajis02-1971	496	4	not	not	PART
ajis02-1971	496	5	point	point	VERB
ajis02-1971	496	6	out	out	ADP
ajis02-1971	496	7	if	if	SCONJ
ajis02-1971	496	8	recollection	recollection	ADJ
ajis02-1971	496	9	relates	relate	VERB
ajis02-1971	496	10	to	to	PART
ajis02-1971	496	11	click	click	VERB
ajis02-1971	496	12	-	-	PUNCT
ajis02-1971	496	13	through	through	ADP
ajis02-1971	496	14	rates	rate	NOUN
ajis02-1971	496	15	.	.	PUNCT
ajis02-1971	497	1	in	in	ADP
ajis02-1971	497	2	most	most	ADJ
ajis02-1971	497	3	cases	case	NOUN
ajis02-1971	497	4	,	,	PUNCT
ajis02-1971	497	5	current	current	ADJ
ajis02-1971	497	6	monetization	monetization	NOUN
ajis02-1971	497	7	strategies	strategy	NOUN
ajis02-1971	497	8	do	do	AUX
ajis02-1971	497	9	not	not	PART
ajis02-1971	497	10	explicitly	explicitly	ADV
ajis02-1971	497	11	consider	consider	VERB
ajis02-1971	497	12	time	time	NOUN
ajis02-1971	497	13	as	as	ADP
ajis02-1971	497	14	a	a	DET
ajis02-1971	497	15	resource	resource	NOUN
ajis02-1971	497	16	to	to	PART
ajis02-1971	497	17	be	be	AUX
ajis02-1971	497	18	optimized	optimize	VERB
ajis02-1971	497	19	(	(	PUNCT
ajis02-1971	497	20	sun	sun	NOUN
ajis02-1971	497	21	,	,	PUNCT
ajis02-1971	497	22	et	et	PROPN
ajis02-1971	497	23	al	al	PROPN
ajis02-1971	497	24	,	,	PUNCT
ajis02-1971	497	25	2017	2017	NUM
ajis02-1971	497	26	)	)	PUNCT
ajis02-1971	497	27	.	.	PUNCT
ajis02-1971	498	1	all	all	DET
ajis02-1971	498	2	the	the	DET
ajis02-1971	498	3	mentioned	mention	VERB
ajis02-1971	498	4	academic	academic	NOUN
ajis02-1971	498	5	and	and	CCONJ
ajis02-1971	498	6	practitioner	practitioner	NOUN
ajis02-1971	498	7	literature	literature	NOUN
ajis02-1971	498	8	has	have	AUX
ajis02-1971	498	9	pointed	point	VERB
ajis02-1971	498	10	out	out	ADP
ajis02-1971	498	11	that	that	SCONJ
ajis02-1971	498	12	the	the	DET
ajis02-1971	498	13	ad	ad	NOUN
ajis02-1971	498	14	space	space	NOUN
ajis02-1971	498	15	duration	duration	NOUN
ajis02-1971	498	16	is	be	AUX
ajis02-1971	498	17	not	not	PART
ajis02-1971	498	18	fully	fully	ADV
ajis02-1971	498	19	studied	study	VERB
ajis02-1971	498	20	in	in	ADP
ajis02-1971	498	21	the	the	DET
ajis02-1971	498	22	past	past	NOUN
ajis02-1971	498	23	but	but	CCONJ
ajis02-1971	498	24	could	could	AUX
ajis02-1971	498	25	be	be	AUX
ajis02-1971	498	26	a	a	DET
ajis02-1971	498	27	factor	factor	NOUN
ajis02-1971	498	28	that	that	PRON
ajis02-1971	498	29	can	can	AUX
ajis02-1971	498	30	strongly	strongly	ADV
ajis02-1971	498	31	impact	impact	VERB
ajis02-1971	498	32	the	the	DET
ajis02-1971	498	33	clickthrough	clickthrough	NOUN
ajis02-1971	498	34	rate	rate	NOUN
ajis02-1971	498	35	of	of	ADP
ajis02-1971	498	36	mobile	mobile	ADJ
ajis02-1971	498	37	in	in	ADP
ajis02-1971	498	38	-	-	PUNCT
ajis02-1971	498	39	app	app	NOUN
ajis02-1971	498	40	advertising	advertising	NOUN
ajis02-1971	498	41	.	.	PUNCT
ajis02-1971	499	1	this	this	DET
ajis02-1971	499	2	study	study	NOUN
ajis02-1971	499	3	,	,	PUNCT
ajis02-1971	499	4	therefore	therefore	ADV
ajis02-1971	499	5	,	,	PUNCT
ajis02-1971	499	6	hypothesized	hypothesize	VERB
ajis02-1971	499	7	that	that	SCONJ
ajis02-1971	499	8	:	:	PUNCT
ajis02-1971	499	9	hypothesis	hypothesis	NOUN
ajis02-1971	499	10	1	1	NUM
ajis02-1971	499	11	:	:	PUNCT
ajis02-1971	499	12	the	the	DET
ajis02-1971	499	13	publishers	publisher	NOUN
ajis02-1971	499	14	-	-	PUNCT
ajis02-1971	499	15	controlled	control	VERB
ajis02-1971	499	16	supply	supply	NOUN
ajis02-1971	499	17	factor	factor	NOUN
ajis02-1971	499	18	:	:	PUNCT
ajis02-1971	499	19	ad	ad	NOUN
ajis02-1971	499	20	space	space	NOUN
ajis02-1971	499	21	duration	duration	NOUN
ajis02-1971	499	22	,	,	PUNCT
ajis02-1971	499	23	has	have	VERB
ajis02-1971	499	24	a	a	DET
ajis02-1971	499	25	significantly	significantly	ADV
ajis02-1971	499	26	strong	strong	ADJ
ajis02-1971	499	27	impact	impact	NOUN
ajis02-1971	499	28	on	on	ADP
ajis02-1971	499	29	the	the	DET
ajis02-1971	499	30	click	click	VERB
ajis02-1971	499	31	-	-	PUNCT
ajis02-1971	499	32	through	through	ADP
ajis02-1971	499	33	rate	rate	NOUN
ajis02-1971	499	34	of	of	ADP
ajis02-1971	499	35	mobile	mobile	ADJ
ajis02-1971	499	36	in	in	ADP
ajis02-1971	499	37	-	-	PUNCT
ajis02-1971	499	38	app	app	NOUN
ajis02-1971	499	39	advertising	advertising	NOUN
ajis02-1971	499	40	similar	similar	ADJ
ajis02-1971	499	41	to	to	ADP
ajis02-1971	499	42	the	the	DET
ajis02-1971	499	43	ad	ad	NOUN
ajis02-1971	499	44	space	space	NOUN
ajis02-1971	499	45	duration	duration	NOUN
ajis02-1971	499	46	,	,	PUNCT
ajis02-1971	499	47	publishers	publisher	NOUN
ajis02-1971	499	48	can	can	AUX
ajis02-1971	499	49	set	set	VERB
ajis02-1971	499	50	the	the	DET
ajis02-1971	499	51	size	size	NOUN
ajis02-1971	499	52	of	of	ADP
ajis02-1971	499	53	their	their	PRON
ajis02-1971	499	54	ad	ad	NOUN
ajis02-1971	499	55	spaces	space	NOUN
ajis02-1971	499	56	(	(	PUNCT
ajis02-1971	499	57	'	'	PUNCT
ajis02-1971	499	58	iab	iab	PROPN
ajis02-1971	499	59	new	new	ADJ
ajis02-1971	499	60	standard	standard	ADJ
ajis02-1971	499	61	ad	ad	NOUN
ajis02-1971	499	62	unit	unit	NOUN
ajis02-1971	499	63	portfolio	portfolio	NOUN
ajis02-1971	499	64	’	'	PUNCT
ajis02-1971	499	65	2017	2017	NUM
ajis02-1971	499	66	)	)	PUNCT
ajis02-1971	499	67	.	.	PUNCT
ajis02-1971	500	1	when	when	SCONJ
ajis02-1971	500	2	the	the	DET
ajis02-1971	500	3	publisher	publisher	NOUN
ajis02-1971	500	4	supplies	supply	VERB
ajis02-1971	500	5	an	an	DET
ajis02-1971	500	6	ad	ad	NOUN
ajis02-1971	500	7	space	space	NOUN
ajis02-1971	500	8	with	with	ADP
ajis02-1971	500	9	a	a	DET
ajis02-1971	500	10	predefined	predefine	VERB
ajis02-1971	500	11	ad	ad	NOUN
ajis02-1971	500	12	size	size	NOUN
ajis02-1971	500	13	,	,	PUNCT
ajis02-1971	500	14	only	only	ADV
ajis02-1971	500	15	ads	ad	NOUN
ajis02-1971	500	16	with	with	ADP
ajis02-1971	500	17	that	that	DET
ajis02-1971	500	18	element	element	NOUN
ajis02-1971	500	19	are	be	AUX
ajis02-1971	500	20	selected	select	VERB
ajis02-1971	500	21	to	to	PART
ajis02-1971	500	22	be	be	AUX
ajis02-1971	500	23	provided	provide	VERB
ajis02-1971	500	24	and	and	CCONJ
ajis02-1971	500	25	displayed	display	VERB
ajis02-1971	500	26	.	.	PUNCT
ajis02-1971	501	1	by	by	ADP
ajis02-1971	501	2	supplying	supply	VERB
ajis02-1971	501	3	the	the	DET
ajis02-1971	501	4	ad	ad	NOUN
ajis02-1971	501	5	space	space	NOUN
ajis02-1971	501	6	with	with	ADP
ajis02-1971	501	7	predefined	predefine	VERB
ajis02-1971	501	8	and	and	CCONJ
ajis02-1971	501	9	relevant	relevant	ADJ
ajis02-1971	501	10	characteristics	characteristic	NOUN
ajis02-1971	501	11	,	,	PUNCT
ajis02-1971	501	12	the	the	DET
ajis02-1971	501	13	publisher	publisher	NOUN
ajis02-1971	501	14	could	could	AUX
ajis02-1971	501	15	significantly	significantly	ADV
ajis02-1971	501	16	enhance	enhance	VERB
ajis02-1971	501	17	the	the	DET
ajis02-1971	501	18	click	click	VERB
ajis02-1971	501	19	-	-	PUNCT
ajis02-1971	501	20	through	through	ADP
ajis02-1971	501	21	rate	rate	NOUN
ajis02-1971	501	22	.	.	PUNCT
ajis02-1971	502	1	conventional	conventional	ADJ
ajis02-1971	502	2	industry	industry	NOUN
ajis02-1971	502	3	wisdom	wisdom	NOUN
ajis02-1971	502	4	has	have	AUX
ajis02-1971	502	5	maintained	maintain	VERB
ajis02-1971	502	6	that	that	SCONJ
ajis02-1971	502	7	large	large	ADJ
ajis02-1971	502	8	banner	banner	NOUN
ajis02-1971	502	9	advertisements	advertisement	NOUN
ajis02-1971	502	10	will	will	AUX
ajis02-1971	502	11	receive	receive	VERB
ajis02-1971	502	12	more	more	ADJ
ajis02-1971	502	13	viewer	viewer	ADJ
ajis02-1971	502	14	attention	attention	NOUN
ajis02-1971	502	15	as	as	SCONJ
ajis02-1971	502	16	measured	measure	VERB
ajis02-1971	502	17	by	by	ADP
ajis02-1971	502	18	clicks	click	NOUN
ajis02-1971	502	19	,	,	PUNCT
ajis02-1971	502	20	supporting	support	VERB
ajis02-1971	502	21	past	past	ADJ
ajis02-1971	502	22	research	research	NOUN
ajis02-1971	502	23	finding	finding	NOUN
ajis02-1971	502	24	(	(	PUNCT
ajis02-1971	502	25	marx	marx	PROPN
ajis02-1971	502	26	1996	1996	NUM
ajis02-1971	502	27	)	)	PUNCT
ajis02-1971	502	28	.	.	PUNCT
ajis02-1971	503	1	the	the	DET
ajis02-1971	503	2	success	success	NOUN
ajis02-1971	503	3	of	of	ADP
ajis02-1971	503	4	larger	large	ADJ
ajis02-1971	503	5	advertisements	advertisement	NOUN
ajis02-1971	503	6	to	to	PART
ajis02-1971	503	7	secure	secure	VERB
ajis02-1971	503	8	attention	attention	NOUN
ajis02-1971	503	9	also	also	ADV
ajis02-1971	503	10	has	have	VERB
ajis02-1971	503	11	an	an	DET
ajis02-1971	503	12	impact	impact	NOUN
ajis02-1971	503	13	on	on	ADP
ajis02-1971	503	14	viewer	viewer	ADJ
ajis02-1971	503	15	impression	impression	NOUN
ajis02-1971	503	16	of	of	ADP
ajis02-1971	503	17	brand	brand	NOUN
ajis02-1971	503	18	quality	quality	NOUN
ajis02-1971	503	19	.	.	PUNCT
ajis02-1971	504	1	a	a	DET
ajis02-1971	504	2	larger	large	ADJ
ajis02-1971	504	3	advertisement	advertisement	NOUN
ajis02-1971	504	4	can	can	AUX
ajis02-1971	504	5	imply	imply	VERB
ajis02-1971	504	6	a	a	DET
ajis02-1971	504	7	higher	high	ADJ
ajis02-1971	504	8	level	level	NOUN
ajis02-1971	504	9	of	of	ADP
ajis02-1971	504	10	advertising	advertising	NOUN
ajis02-1971	504	11	cost	cost	NOUN
ajis02-1971	504	12	and	and	CCONJ
ajis02-1971	504	13	effort	effort	NOUN
ajis02-1971	504	14	that	that	SCONJ
ajis02-1971	504	15	the	the	DET
ajis02-1971	504	16	viewer	viewer	NOUN
ajis02-1971	504	17	equates	equate	VERB
ajis02-1971	504	18	with	with	ADP
ajis02-1971	504	19	a	a	DET
ajis02-1971	504	20	higher	high	ADJ
ajis02-1971	504	21	level	level	NOUN
ajis02-1971	504	22	of	of	ADP
ajis02-1971	504	23	brand	brand	NOUN
ajis02-1971	504	24	credibility	credibility	NOUN
ajis02-1971	504	25	and	and	CCONJ
ajis02-1971	504	26	success	success	NOUN
ajis02-1971	504	27	.	.	PUNCT
ajis02-1971	505	1	with	with	ADP
ajis02-1971	505	2	regard	regard	NOUN
ajis02-1971	505	3	to	to	ADP
ajis02-1971	505	4	banner	banner	NOUN
ajis02-1971	505	5	advertisements	advertisement	NOUN
ajis02-1971	505	6	,	,	PUNCT
ajis02-1971	505	7	where	where	SCONJ
ajis02-1971	505	8	a	a	DET
ajis02-1971	505	9	click	click	NOUN
ajis02-1971	505	10	leads	lead	VERB
ajis02-1971	505	11	the	the	DET
ajis02-1971	505	12	viewer	viewer	NOUN
ajis02-1971	505	13	to	to	ADP
ajis02-1971	505	14	another	another	DET
ajis02-1971	505	15	location	location	NOUN
ajis02-1971	505	16	,	,	PUNCT
ajis02-1971	505	17	this	this	PRON
ajis02-1971	505	18	may	may	AUX
ajis02-1971	505	19	have	have	VERB
ajis02-1971	505	20	a	a	DET
ajis02-1971	505	21	positive	positive	ADJ
ajis02-1971	505	22	impact	impact	NOUN
ajis02-1971	505	23	on	on	ADP
ajis02-1971	505	24	viewers	viewer	NOUN
ajis02-1971	505	25	’	’	PART
ajis02-1971	505	26	impressions	impression	NOUN
ajis02-1971	505	27	and	and	CCONJ
ajis02-1971	505	28	site	site	NOUN
ajis02-1971	505	29	expectations	expectation	NOUN
ajis02-1971	505	30	,	,	PUNCT
ajis02-1971	505	31	resulting	result	VERB
ajis02-1971	505	32	in	in	ADP
ajis02-1971	505	33	increased	increase	VERB
ajis02-1971	505	34	viewer	viewer	NOUN
ajis02-1971	505	35	response	response	NOUN
ajis02-1971	505	36	,	,	PUNCT
ajis02-1971	505	37	i.e.	i.e.	X
ajis02-1971	505	38	,	,	PUNCT
ajis02-1971	505	39	clicks	click	NOUN
ajis02-1971	505	40	.	.	PUNCT
ajis02-1971	506	1	baltas	balta	NOUN
ajis02-1971	506	2	(	(	PUNCT
ajis02-1971	506	3	2003	2003	NUM
ajis02-1971	506	4	)	)	PUNCT
ajis02-1971	506	5	also	also	ADV
ajis02-1971	506	6	found	find	VERB
ajis02-1971	506	7	that	that	SCONJ
ajis02-1971	506	8	bigger	big	ADJ
ajis02-1971	506	9	ads	ad	NOUN
ajis02-1971	506	10	are	be	AUX
ajis02-1971	506	11	more	more	ADV
ajis02-1971	506	12	effective	effective	ADJ
ajis02-1971	506	13	in	in	ADP
ajis02-1971	506	14	attracting	attract	VERB
ajis02-1971	506	15	attention	attention	NOUN
ajis02-1971	506	16	and	and	CCONJ
ajis02-1971	506	17	(	(	PUNCT
ajis02-1971	506	18	hence	hence	ADV
ajis02-1971	506	19	more	more	ADV
ajis02-1971	506	20	likely	likely	ADJ
ajis02-1971	506	21	to	to	PART
ajis02-1971	506	22	)	)	PUNCT
ajis02-1971	506	23	trigger	trigger	NOUN
ajis02-1971	506	24	response	response	NOUN
ajis02-1971	506	25	.	.	PUNCT
ajis02-1971	507	1	chandon	chandon	PROPN
ajis02-1971	507	2	,	,	PUNCT
ajis02-1971	507	3	chtourou	chtourou	NOUN
ajis02-1971	507	4	and	and	CCONJ
ajis02-1971	507	5	fortin	fortin	PROPN
ajis02-1971	507	6	(	(	PUNCT
ajis02-1971	507	7	2003	2003	NUM
ajis02-1971	507	8	)	)	PUNCT
ajis02-1971	507	9	found	find	VERB
ajis02-1971	507	10	positive	positive	ADJ
ajis02-1971	507	11	interactions	interaction	NOUN
ajis02-1971	507	12	on	on	ADP
ajis02-1971	507	13	five	five	NUM
ajis02-1971	507	14	banner	banner	NOUN
ajis02-1971	507	15	sizes	size	NOUN
ajis02-1971	507	16	,	,	PUNCT
ajis02-1971	507	17	although	although	SCONJ
ajis02-1971	507	18	no	no	DET
ajis02-1971	507	19	significant	significant	ADJ
ajis02-1971	507	20	difference	difference	NOUN
ajis02-1971	507	21	between	between	ADP
ajis02-1971	507	22	the	the	DET
ajis02-1971	507	23	two	two	NUM
ajis02-1971	507	24	bigger	big	ADJ
ajis02-1971	507	25	sizes	size	NOUN
ajis02-1971	507	26	.	.	PUNCT
ajis02-1971	508	1	the	the	DET
ajis02-1971	508	2	empirical	empirical	ADJ
ajis02-1971	508	3	results	result	NOUN
ajis02-1971	508	4	from	from	ADP
ajis02-1971	508	5	li	li	PROPN
ajis02-1971	508	6	,	,	PUNCT
ajis02-1971	508	7	h	h	NOUN
ajis02-1971	508	8	and	and	CCONJ
ajis02-1971	508	9	bukovac	bukovac	NOUN
ajis02-1971	508	10	(	(	PUNCT
ajis02-1971	508	11	1999	1999	NUM
ajis02-1971	508	12	)	)	PUNCT
ajis02-1971	508	13	,	,	PUNCT
ajis02-1971	508	14	however	however	ADV
ajis02-1971	508	15	,	,	PUNCT
ajis02-1971	508	16	showed	show	VERB
ajis02-1971	508	17	that	that	SCONJ
ajis02-1971	508	18	the	the	DET
ajis02-1971	508	19	click	click	VERB
ajis02-1971	508	20	-	-	PUNCT
ajis02-1971	508	21	through	through	ADP
ajis02-1971	508	22	rates	rate	NOUN
ajis02-1971	508	23	do	do	AUX
ajis02-1971	508	24	not	not	PART
ajis02-1971	508	25	proportionally	proportionally	ADV
ajis02-1971	508	26	increase	increase	VERB
ajis02-1971	508	27	accordingly	accordingly	ADV
ajis02-1971	508	28	to	to	ADP
ajis02-1971	508	29	the	the	DET
ajis02-1971	508	30	size	size	NOUN
ajis02-1971	508	31	.	.	PUNCT
ajis02-1971	509	1	drèze	drèze	NOUN
ajis02-1971	509	2	and	and	CCONJ
ajis02-1971	509	3	hussherr	hussherr	ADV
ajis02-1971	509	4	(	(	PUNCT
ajis02-1971	509	5	2003	2003	NUM
ajis02-1971	509	6	)	)	PUNCT
ajis02-1971	509	7	claimed	claim	VERB
ajis02-1971	509	8	the	the	DET
ajis02-1971	509	9	smaller	small	ADJ
ajis02-1971	509	10	ads	ad	NOUN
ajis02-1971	509	11	performed	perform	VERB
ajis02-1971	509	12	just	just	ADV
ajis02-1971	509	13	as	as	ADV
ajis02-1971	509	14	well	well	ADV
ajis02-1971	509	15	as	as	ADP
ajis02-1971	509	16	the	the	DET
ajis02-1971	509	17	large	large	ADJ
ajis02-1971	509	18	ones	one	NOUN
ajis02-1971	509	19	,	,	PUNCT
ajis02-1971	509	20	in	in	ADP
ajis02-1971	509	21	accordance	accordance	NOUN
ajis02-1971	509	22	with	with	ADP
ajis02-1971	509	23	cho	cho	PROPN
ajis02-1971	509	24	(	(	PUNCT
ajis02-1971	509	25	2003	2003	NUM
ajis02-1971	509	26	)	)	PUNCT
ajis02-1971	509	27	who	who	PRON
ajis02-1971	509	28	found	find	VERB
ajis02-1971	509	29	no	no	DET
ajis02-1971	509	30	significant	significant	ADJ
ajis02-1971	509	31	relationship	relationship	NOUN
ajis02-1971	509	32	between	between	ADP
ajis02-1971	509	33	banner	banner	NOUN
ajis02-1971	509	34	size	size	NOUN
ajis02-1971	509	35	and	and	CCONJ
ajis02-1971	509	36	clicking	clicking	NOUN
ajis02-1971	509	37	.	.	PUNCT
ajis02-1971	510	1	the	the	DET
ajis02-1971	510	2	relationship	relationship	NOUN
ajis02-1971	510	3	between	between	ADP
ajis02-1971	510	4	the	the	DET
ajis02-1971	510	5	banner	banner	NOUN
ajis02-1971	510	6	size	size	NOUN
ajis02-1971	510	7	and	and	CCONJ
ajis02-1971	510	8	ctr	ctr	PROPN
ajis02-1971	510	9	is	be	AUX
ajis02-1971	510	10	conflicting	conflict	VERB
ajis02-1971	510	11	.	.	PUNCT
ajis02-1971	511	1	the	the	DET
ajis02-1971	511	2	impact	impact	NOUN
ajis02-1971	511	3	of	of	ADP
ajis02-1971	511	4	ad	ad	NOUN
ajis02-1971	511	5	size	size	NOUN
ajis02-1971	511	6	on	on	ADP
ajis02-1971	511	7	mobile	mobile	ADJ
ajis02-1971	511	8	apps	app	NOUN
ajis02-1971	511	9	could	could	AUX
ajis02-1971	511	10	be	be	AUX
ajis02-1971	511	11	different	different	ADJ
ajis02-1971	511	12	than	than	ADP
ajis02-1971	511	13	that	that	PRON
ajis02-1971	511	14	in	in	ADP
ajis02-1971	511	15	web	web	NOUN
ajis02-1971	511	16	advertising	advertising	NOUN
ajis02-1971	511	17	as	as	ADV
ajis02-1971	511	18	well	well	ADV
ajis02-1971	511	19	.	.	PUNCT
ajis02-1971	512	1	previous	previous	ADJ
ajis02-1971	512	2	research	research	NOUN
ajis02-1971	512	3	has	have	AUX
ajis02-1971	512	4	shown	show	VERB
ajis02-1971	512	5	the	the	DET
ajis02-1971	512	6	limits	limit	NOUN
ajis02-1971	512	7	of	of	ADP
ajis02-1971	512	8	consumer	consumer	NOUN
ajis02-1971	512	9	capacity	capacity	NOUN
ajis02-1971	512	10	called	call	VERB
ajis02-1971	512	11	the	the	DET
ajis02-1971	512	12	limited	limited	ADJ
ajis02-1971	512	13	capacity	capacity	NOUN
ajis02-1971	512	14	model	model	NOUN
ajis02-1971	512	15	(	(	PUNCT
ajis02-1971	512	16	craik	craik	NOUN
ajis02-1971	512	17	2002	2002	NUM
ajis02-1971	512	18	;	;	PUNCT
ajis02-1971	512	19	miller	miller	PROPN
ajis02-1971	512	20	,	,	PUNCT
ajis02-1971	512	21	ga	ga	PROPN
ajis02-1971	512	22	1956	1956	NUM
ajis02-1971	512	23	)	)	PUNCT
ajis02-1971	512	24	.	.	PUNCT
ajis02-1971	513	1	in	in	ADP
ajis02-1971	513	2	the	the	DET
ajis02-1971	513	3	mobile	mobile	ADJ
ajis02-1971	513	4	context	context	NOUN
ajis02-1971	513	5	,	,	PUNCT
ajis02-1971	513	6	there	there	PRON
ajis02-1971	513	7	are	be	VERB
ajis02-1971	513	8	limitations	limitation	NOUN
ajis02-1971	513	9	related	relate	VERB
ajis02-1971	513	10	to	to	ADP
ajis02-1971	513	11	the	the	DET
ajis02-1971	513	12	screen	screen	NOUN
ajis02-1971	513	13	size	size	NOUN
ajis02-1971	513	14	.	.	PUNCT
ajis02-1971	514	1	the	the	DET
ajis02-1971	514	2	screen	screen	NOUN
ajis02-1971	514	3	size	size	NOUN
ajis02-1971	514	4	of	of	ADP
ajis02-1971	514	5	mobile	mobile	ADJ
ajis02-1971	514	6	devices	device	NOUN
ajis02-1971	514	7	could	could	AUX
ajis02-1971	514	8	be	be	AUX
ajis02-1971	514	9	as	as	ADV
ajis02-1971	514	10	small	small	ADJ
ajis02-1971	514	11	as	as	ADP
ajis02-1971	514	12	apple	apple	NOUN
ajis02-1971	514	13	watch	watch	NOUN
ajis02-1971	514	14	,	,	PUNCT
ajis02-1971	514	15	while	while	SCONJ
ajis02-1971	514	16	the	the	DET
ajis02-1971	514	17	smartphone	smartphone	NOUN
ajis02-1971	514	18	screen	screen	NOUN
ajis02-1971	514	19	is	be	AUX
ajis02-1971	514	20	normally	normally	ADV
ajis02-1971	514	21	a	a	DET
ajis02-1971	514	22	fourth	fourth	ADJ
ajis02-1971	514	23	that	that	PRON
ajis02-1971	514	24	of	of	ADP
ajis02-1971	514	25	a	a	DET
ajis02-1971	514	26	pc	pc	NOUN
ajis02-1971	514	27	.	.	PUNCT
ajis02-1971	515	1	that	that	DET
ajis02-1971	515	2	limitation	limitation	NOUN
ajis02-1971	515	3	should	should	AUX
ajis02-1971	515	4	be	be	AUX
ajis02-1971	515	5	taken	take	VERB
ajis02-1971	515	6	into	into	ADP
ajis02-1971	515	7	consideration	consideration	NOUN
ajis02-1971	515	8	.	.	PUNCT
ajis02-1971	516	1	however	however	ADV
ajis02-1971	516	2	,	,	PUNCT
ajis02-1971	516	3	current	current	ADJ
ajis02-1971	516	4	metrics	metric	NOUN
ajis02-1971	516	5	do	do	AUX
ajis02-1971	516	6	not	not	PART
ajis02-1971	516	7	support	support	VERB
ajis02-1971	516	8	the	the	DET
ajis02-1971	516	9	measurement	measurement	NOUN
ajis02-1971	516	10	of	of	ADP
ajis02-1971	516	11	size	size	NOUN
ajis02-1971	516	12	(	(	PUNCT
ajis02-1971	516	13	schick	schick	NOUN
ajis02-1971	516	14	2013	2013	NUM
ajis02-1971	516	15	)	)	PUNCT
ajis02-1971	516	16	.	.	PUNCT
ajis02-1971	517	1	herrewijn	herrewijn	PROPN
ajis02-1971	517	2	and	and	CCONJ
ajis02-1971	517	3	poels	poels	PROPN
ajis02-1971	517	4	(	(	PUNCT
ajis02-1971	517	5	2018	2018	NUM
ajis02-1971	517	6	)	)	PUNCT
ajis02-1971	517	7	found	find	VERB
ajis02-1971	517	8	that	that	SCONJ
ajis02-1971	517	9	the	the	DET
ajis02-1971	517	10	effect	effect	NOUN
ajis02-1971	517	11	of	of	ADP
ajis02-1971	517	12	ad	ad	NOUN
ajis02-1971	517	13	size	size	NOUN
ajis02-1971	517	14	is	be	AUX
ajis02-1971	517	15	neglectable	neglectable	ADJ
ajis02-1971	517	16	partly	partly	ADV
ajis02-1971	517	17	because	because	SCONJ
ajis02-1971	517	18	their	their	PRON
ajis02-1971	517	19	measurement	measurement	NOUN
ajis02-1971	517	20	did	do	AUX
ajis02-1971	517	21	not	not	PART
ajis02-1971	517	22	take	take	VERB
ajis02-1971	517	23	into	into	ADP
ajis02-1971	517	24	account	account	NOUN
ajis02-1971	517	25	the	the	DET
ajis02-1971	517	26	size	size	NOUN
ajis02-1971	517	27	variable	variable	NOUN
ajis02-1971	517	28	.	.	PUNCT
ajis02-1971	518	1	australasian	australasian	ADJ
ajis02-1971	518	2	journal	journal	NOUN
ajis02-1971	518	3	of	of	ADP
ajis02-1971	518	4	information	information	PROPN
ajis02-1971	518	5	systems	systems	PROPN
ajis02-1971	518	6	truong	truong	PROPN
ajis02-1971	518	7	,	,	PUNCT
ajis02-1971	518	8	nkhoma	nkhoma	PROPN
ajis02-1971	518	9	&	&	CCONJ
ajis02-1971	518	10	pansuwong	pansuwong	ADJ
ajis02-1971	518	11	2019	2019	NUM
ajis02-1971	518	12	,	,	PUNCT
ajis02-1971	518	13	vol	vol	NOUN
ajis02-1971	518	14	23	23	NUM
ajis02-1971	518	15	,	,	PUNCT
ajis02-1971	518	16	research	research	NOUN
ajis02-1971	518	17	article	article	NOUN
ajis02-1971	518	18	integrated	integrate	VERB
ajis02-1971	518	19	effectiveness	effectiveness	NOUN
ajis02-1971	518	20	framework	framework	NOUN
ajis02-1971	518	21	for	for	ADP
ajis02-1971	518	22	in	in	ADP
ajis02-1971	518	23	-	-	PUNCT
ajis02-1971	518	24	app	app	NOUN
ajis02-1971	518	25	advertising	advertising	NOUN
ajis02-1971	518	26	22	22	NUM
ajis02-1971	518	27	all	all	DET
ajis02-1971	518	28	the	the	DET
ajis02-1971	518	29	mentioned	mention	VERB
ajis02-1971	518	30	academic	academic	NOUN
ajis02-1971	518	31	and	and	CCONJ
ajis02-1971	518	32	practitioner	practitioner	NOUN
ajis02-1971	518	33	literature	literature	NOUN
ajis02-1971	518	34	has	have	AUX
ajis02-1971	518	35	pointed	point	VERB
ajis02-1971	518	36	out	out	ADP
ajis02-1971	518	37	that	that	SCONJ
ajis02-1971	518	38	the	the	DET
ajis02-1971	518	39	ad	ad	NOUN
ajis02-1971	518	40	space	space	NOUN
ajis02-1971	518	41	size	size	NOUN
ajis02-1971	518	42	is	be	AUX
ajis02-1971	518	43	not	not	PART
ajis02-1971	518	44	fully	fully	ADV
ajis02-1971	518	45	studied	study	VERB
ajis02-1971	518	46	in	in	ADP
ajis02-1971	518	47	the	the	DET
ajis02-1971	518	48	past	past	NOUN
ajis02-1971	518	49	but	but	CCONJ
ajis02-1971	518	50	could	could	AUX
ajis02-1971	518	51	be	be	AUX
ajis02-1971	518	52	a	a	DET
ajis02-1971	518	53	factor	factor	NOUN
ajis02-1971	518	54	that	that	PRON
ajis02-1971	518	55	can	can	AUX
ajis02-1971	518	56	strongly	strongly	ADV
ajis02-1971	518	57	impact	impact	VERB
ajis02-1971	518	58	the	the	DET
ajis02-1971	518	59	click	click	VERB
ajis02-1971	518	60	-	-	PUNCT
ajis02-1971	518	61	through	through	ADP
ajis02-1971	518	62	rate	rate	NOUN
ajis02-1971	518	63	of	of	ADP
ajis02-1971	518	64	mobile	mobile	ADJ
ajis02-1971	518	65	in	in	ADP
ajis02-1971	518	66	-	-	PUNCT
ajis02-1971	518	67	app	app	NOUN
ajis02-1971	518	68	advertising	advertising	NOUN
ajis02-1971	518	69	.	.	PUNCT
ajis02-1971	519	1	this	this	DET
ajis02-1971	519	2	study	study	NOUN
ajis02-1971	519	3	,	,	PUNCT
ajis02-1971	519	4	therefore	therefore	ADV
ajis02-1971	519	5	,	,	PUNCT
ajis02-1971	519	6	hypothesized	hypothesize	VERB
ajis02-1971	519	7	that	that	SCONJ
ajis02-1971	519	8	:	:	PUNCT
ajis02-1971	519	9	hypothesis	hypothesis	NOUN
ajis02-1971	519	10	2	2	NUM
ajis02-1971	519	11	:	:	PUNCT
ajis02-1971	519	12	the	the	DET
ajis02-1971	519	13	publishers	publisher	NOUN
ajis02-1971	519	14	-	-	PUNCT
ajis02-1971	519	15	controlled	control	VERB
ajis02-1971	519	16	supply	supply	NOUN
ajis02-1971	519	17	factor	factor	NOUN
ajis02-1971	519	18	:	:	PUNCT
ajis02-1971	519	19	ad	ad	NOUN
ajis02-1971	519	20	space	space	NOUN
ajis02-1971	519	21	size	size	NOUN
ajis02-1971	519	22	,	,	PUNCT
ajis02-1971	519	23	has	have	VERB
ajis02-1971	519	24	a	a	DET
ajis02-1971	519	25	significantly	significantly	ADV
ajis02-1971	519	26	strong	strong	ADJ
ajis02-1971	519	27	impact	impact	NOUN
ajis02-1971	519	28	on	on	ADP
ajis02-1971	519	29	the	the	DET
ajis02-1971	519	30	click	click	VERB
ajis02-1971	519	31	-	-	PUNCT
ajis02-1971	519	32	through	through	ADP
ajis02-1971	519	33	rate	rate	NOUN
ajis02-1971	519	34	of	of	ADP
ajis02-1971	519	35	mobile	mobile	ADJ
ajis02-1971	519	36	in	in	ADP
ajis02-1971	519	37	-	-	PUNCT
ajis02-1971	519	38	app	app	NOUN
ajis02-1971	519	39	advertising	advertising	NOUN
ajis02-1971	519	40	besides	besides	SCONJ
ajis02-1971	519	41	supplying	supply	VERB
ajis02-1971	519	42	ad	ad	NOUN
ajis02-1971	519	43	spaces	space	NOUN
ajis02-1971	519	44	for	for	ADP
ajis02-1971	519	45	bidding	bidding	NOUN
ajis02-1971	519	46	,	,	PUNCT
ajis02-1971	519	47	the	the	DET
ajis02-1971	519	48	publisher	publisher	NOUN
ajis02-1971	519	49	is	be	AUX
ajis02-1971	519	50	also	also	ADV
ajis02-1971	519	51	the	the	DET
ajis02-1971	519	52	one	one	NUM
ajis02-1971	519	53	who	who	PRON
ajis02-1971	519	54	controls	control	VERB
ajis02-1971	519	55	the	the	DET
ajis02-1971	519	56	delivery	delivery	NOUN
ajis02-1971	519	57	of	of	ADP
ajis02-1971	519	58	ad	ad	NOUN
ajis02-1971	519	59	impressions	impression	NOUN
ajis02-1971	519	60	.	.	PUNCT
ajis02-1971	520	1	after	after	SCONJ
ajis02-1971	520	2	the	the	DET
ajis02-1971	520	3	ads	ad	NOUN
ajis02-1971	520	4	have	have	AUX
ajis02-1971	520	5	been	be	AUX
ajis02-1971	520	6	selected	select	VERB
ajis02-1971	520	7	by	by	ADP
ajis02-1971	520	8	the	the	DET
ajis02-1971	520	9	advertiser	advertiser	NOUN
ajis02-1971	520	10	and	and	CCONJ
ajis02-1971	520	11	the	the	DET
ajis02-1971	520	12	ad	ad	NOUN
ajis02-1971	520	13	network	network	NOUN
ajis02-1971	520	14	,	,	PUNCT
ajis02-1971	520	15	the	the	DET
ajis02-1971	520	16	publisher	publisher	NOUN
ajis02-1971	520	17	will	will	AUX
ajis02-1971	520	18	have	have	VERB
ajis02-1971	520	19	full	full	ADJ
ajis02-1971	520	20	control	control	NOUN
ajis02-1971	520	21	on	on	ADP
ajis02-1971	520	22	how	how	SCONJ
ajis02-1971	520	23	to	to	PART
ajis02-1971	520	24	deliver	deliver	VERB
ajis02-1971	520	25	them	they	PRON
ajis02-1971	520	26	to	to	ADP
ajis02-1971	520	27	the	the	DET
ajis02-1971	520	28	user	user	NOUN
ajis02-1971	520	29	.	.	PUNCT
ajis02-1971	521	1	the	the	DET
ajis02-1971	521	2	publishers	publisher	NOUN
ajis02-1971	521	3	can	can	AUX
ajis02-1971	521	4	control	control	VERB
ajis02-1971	521	5	how	how	SCONJ
ajis02-1971	521	6	to	to	PART
ajis02-1971	521	7	position	position	VERB
ajis02-1971	521	8	the	the	DET
ajis02-1971	521	9	ads	ad	NOUN
ajis02-1971	521	10	on	on	ADP
ajis02-1971	521	11	their	their	PRON
ajis02-1971	521	12	applications	application	NOUN
ajis02-1971	521	13	and	and	CCONJ
ajis02-1971	521	14	how	how	SCONJ
ajis02-1971	521	15	to	to	PART
ajis02-1971	521	16	schedule	schedule	VERB
ajis02-1971	521	17	them	they	PRON
ajis02-1971	521	18	.	.	PUNCT
ajis02-1971	522	1	interactive	interactive	ADJ
ajis02-1971	522	2	advertising	advertising	NOUN
ajis02-1971	522	3	bureau	bureau	NOUN
ajis02-1971	522	4	recommends	recommend	VERB
ajis02-1971	522	5	ad	ad	NOUN
ajis02-1971	522	6	positions	position	NOUN
ajis02-1971	522	7	to	to	PART
ajis02-1971	522	8	be	be	AUX
ajis02-1971	522	9	top	top	ADJ
ajis02-1971	522	10	or	or	CCONJ
ajis02-1971	522	11	bottom	bottom	NOUN
ajis02-1971	522	12	of	of	ADP
ajis02-1971	522	13	the	the	DET
ajis02-1971	522	14	screen	screen	NOUN
ajis02-1971	522	15	and	and	CCONJ
ajis02-1971	522	16	sometimes	sometimes	ADV
ajis02-1971	522	17	in	in	ADP
ajis02-1971	522	18	the	the	DET
ajis02-1971	522	19	middle	middle	NOUN
ajis02-1971	522	20	of	of	ADP
ajis02-1971	522	21	page	page	NOUN
ajis02-1971	522	22	sections	section	NOUN
ajis02-1971	522	23	.	.	PUNCT
ajis02-1971	523	1	they	they	PRON
ajis02-1971	523	2	also	also	ADV
ajis02-1971	523	3	recommend	recommend	VERB
ajis02-1971	523	4	ad	ad	NOUN
ajis02-1971	523	5	scheduling	scheduling	NOUN
ajis02-1971	523	6	to	to	PART
ajis02-1971	523	7	be	be	AUX
ajis02-1971	523	8	before	before	ADV
ajis02-1971	523	9	,	,	PUNCT
ajis02-1971	523	10	in	in	ADP
ajis02-1971	523	11	between	between	ADP
ajis02-1971	523	12	or	or	CCONJ
ajis02-1971	523	13	after	after	ADP
ajis02-1971	523	14	the	the	DET
ajis02-1971	523	15	primary	primary	ADJ
ajis02-1971	523	16	content	content	NOUN
ajis02-1971	523	17	experience	experience	NOUN
ajis02-1971	523	18	(	(	PUNCT
ajis02-1971	523	19	'	'	PUNCT
ajis02-1971	523	20	iab	iab	PROPN
ajis02-1971	523	21	new	new	ADJ
ajis02-1971	523	22	standard	standard	ADJ
ajis02-1971	523	23	ad	ad	NOUN
ajis02-1971	523	24	unit	unit	NOUN
ajis02-1971	523	25	portfolio	portfolio	NOUN
ajis02-1971	523	26	’	'	PUNCT
ajis02-1971	523	27	2017	2017	NUM
ajis02-1971	523	28	)	)	PUNCT
ajis02-1971	523	29	.	.	PUNCT
ajis02-1971	524	1	the	the	DET
ajis02-1971	524	2	publishers	publisher	NOUN
ajis02-1971	524	3	-	-	PUNCT
ajis02-1971	524	4	related	relate	VERB
ajis02-1971	524	5	delivery	delivery	NOUN
ajis02-1971	524	6	factors	factor	NOUN
ajis02-1971	524	7	are	be	AUX
ajis02-1971	524	8	shown	show	VERB
ajis02-1971	524	9	as	as	ADP
ajis02-1971	524	10	being	be	AUX
ajis02-1971	524	11	critical	critical	ADJ
ajis02-1971	524	12	in	in	ADP
ajis02-1971	524	13	the	the	DET
ajis02-1971	524	14	ad	ad	NOUN
ajis02-1971	524	15	serving	serve	VERB
ajis02-1971	524	16	process	process	NOUN
ajis02-1971	524	17	that	that	PRON
ajis02-1971	524	18	will	will	AUX
ajis02-1971	524	19	then	then	ADV
ajis02-1971	524	20	enhance	enhance	VERB
ajis02-1971	524	21	the	the	DET
ajis02-1971	524	22	click	click	VERB
ajis02-1971	524	23	-	-	PUNCT
ajis02-1971	524	24	through	through	ADP
ajis02-1971	524	25	rate	rate	NOUN
ajis02-1971	524	26	of	of	ADP
ajis02-1971	524	27	mobile	mobile	ADJ
ajis02-1971	524	28	in	in	ADP
ajis02-1971	524	29	-	-	PUNCT
ajis02-1971	524	30	app	app	NOUN
ajis02-1971	524	31	advertising	advertising	NOUN
ajis02-1971	524	32	.	.	PUNCT
ajis02-1971	525	1	there	there	PRON
ajis02-1971	525	2	are	be	VERB
ajis02-1971	525	3	many	many	ADJ
ajis02-1971	525	4	studies	study	NOUN
ajis02-1971	525	5	on	on	ADP
ajis02-1971	525	6	scheduling	scheduling	NOUN
ajis02-1971	525	7	and	and	CCONJ
ajis02-1971	525	8	positioning	positioning	NOUN
ajis02-1971	525	9	ads	ad	NOUN
ajis02-1971	525	10	on	on	ADP
ajis02-1971	525	11	a	a	DET
ajis02-1971	525	12	website	website	NOUN
ajis02-1971	525	13	,	,	PUNCT
ajis02-1971	525	14	pioneering	pioneer	VERB
ajis02-1971	525	15	by	by	ADP
ajis02-1971	525	16	adler	adler	PROPN
ajis02-1971	525	17	,	,	PUNCT
ajis02-1971	525	18	gibbons	gibbon	NOUN
ajis02-1971	525	19	and	and	CCONJ
ajis02-1971	525	20	matias	matias	PROPN
ajis02-1971	525	21	(	(	PUNCT
ajis02-1971	525	22	2002	2002	NUM
ajis02-1971	525	23	)	)	PUNCT
ajis02-1971	525	24	,	,	PUNCT
ajis02-1971	525	25	nakamura	nakamura	NOUN
ajis02-1971	525	26	and	and	CCONJ
ajis02-1971	525	27	abe	abe	PROPN
ajis02-1971	525	28	(	(	PUNCT
ajis02-1971	525	29	2005	2005	NUM
ajis02-1971	525	30	)	)	PUNCT
ajis02-1971	525	31	and	and	CCONJ
ajis02-1971	525	32	kumar	kumar	PROPN
ajis02-1971	525	33	,	,	PUNCT
ajis02-1971	525	34	subodha	subodha	PROPN
ajis02-1971	525	35	,	,	PUNCT
ajis02-1971	525	36	jacob	jacob	PROPN
ajis02-1971	525	37	and	and	CCONJ
ajis02-1971	525	38	sriskandarajah	sriskandarajah	PROPN
ajis02-1971	525	39	(	(	PUNCT
ajis02-1971	525	40	2006	2006	NUM
ajis02-1971	525	41	)	)	PUNCT
ajis02-1971	525	42	.	.	PUNCT
ajis02-1971	526	1	in	in	ADP
ajis02-1971	526	2	websites	website	NOUN
ajis02-1971	526	3	,	,	PUNCT
ajis02-1971	526	4	ads	ad	NOUN
ajis02-1971	526	5	can	can	AUX
ajis02-1971	526	6	be	be	AUX
ajis02-1971	526	7	placed	place	VERB
ajis02-1971	526	8	on	on	ADP
ajis02-1971	526	9	top	top	ADJ
ajis02-1971	526	10	,	,	PUNCT
ajis02-1971	526	11	at	at	ADP
ajis02-1971	526	12	the	the	DET
ajis02-1971	526	13	bottom	bottom	NOUN
ajis02-1971	526	14	,	,	PUNCT
ajis02-1971	526	15	in	in	ADP
ajis02-1971	526	16	the	the	DET
ajis02-1971	526	17	middle	middle	NOUN
ajis02-1971	526	18	of	of	ADP
ajis02-1971	526	19	the	the	DET
ajis02-1971	526	20	screen	screen	NOUN
ajis02-1971	526	21	or	or	CCONJ
ajis02-1971	526	22	in	in	ADP
ajis02-1971	526	23	relation	relation	NOUN
ajis02-1971	526	24	with	with	ADP
ajis02-1971	526	25	other	other	ADJ
ajis02-1971	526	26	contents	content	NOUN
ajis02-1971	526	27	(	(	PUNCT
ajis02-1971	526	28	djamasbi	djamasbi	NOUN
ajis02-1971	526	29	,	,	PUNCT
ajis02-1971	526	30	hall	hall	NOUN
ajis02-1971	526	31	-	-	PUNCT
ajis02-1971	526	32	phillips	phillips	PROPN
ajis02-1971	526	33	&	&	CCONJ
ajis02-1971	526	34	yang	yang	PROPN
ajis02-1971	526	35	2013	2013	NUM
ajis02-1971	526	36	)	)	PUNCT
ajis02-1971	526	37	.	.	PUNCT
ajis02-1971	527	1	prominent	prominent	ADJ
ajis02-1971	527	2	brand	brand	NOUN
ajis02-1971	527	3	placements	placement	NOUN
ajis02-1971	527	4	(	(	PUNCT
ajis02-1971	527	5	e.g.	e.g.	ADV
ajis02-1971	527	6	large	large	ADJ
ajis02-1971	527	7	ads	ad	NOUN
ajis02-1971	527	8	,	,	PUNCT
ajis02-1971	527	9	central	central	ADJ
ajis02-1971	527	10	ads	ad	NOUN
ajis02-1971	527	11	)	)	PUNCT
ajis02-1971	527	12	seem	seem	VERB
ajis02-1971	527	13	to	to	PART
ajis02-1971	527	14	be	be	AUX
ajis02-1971	527	15	better	well	ADJ
ajis02-1971	527	16	in	in	ADP
ajis02-1971	527	17	capturing	capture	VERB
ajis02-1971	527	18	the	the	DET
ajis02-1971	527	19	player	player	NOUN
ajis02-1971	527	20	’s	’s	PART
ajis02-1971	527	21	attention	attention	NOUN
ajis02-1971	527	22	,	,	PUNCT
ajis02-1971	527	23	resulting	result	VERB
ajis02-1971	527	24	in	in	ADP
ajis02-1971	527	25	a	a	DET
ajis02-1971	527	26	positive	positive	ADJ
ajis02-1971	527	27	effect	effect	NOUN
ajis02-1971	527	28	on	on	ADP
ajis02-1971	527	29	brand	brand	NOUN
ajis02-1971	527	30	awareness	awareness	NOUN
ajis02-1971	527	31	(	(	PUNCT
ajis02-1971	527	32	jeong	jeong	PROPN
ajis02-1971	527	33	&	&	CCONJ
ajis02-1971	527	34	biocca	biocca	PROPN
ajis02-1971	527	35	2012	2012	NUM
ajis02-1971	527	36	;	;	PUNCT
ajis02-1971	527	37	lee	lee	PROPN
ajis02-1971	527	38	,	,	PUNCT
ajis02-1971	527	39	m	m	PROPN
ajis02-1971	527	40	&	&	CCONJ
ajis02-1971	527	41	faber	faber	PROPN
ajis02-1971	527	42	2007	2007	NUM
ajis02-1971	527	43	;	;	PUNCT
ajis02-1971	527	44	schneider	schneider	NOUN
ajis02-1971	527	45	,	,	PUNCT
ajis02-1971	527	46	systems	systems	PROPN
ajis02-1971	527	47	&	&	CCONJ
ajis02-1971	527	48	cornwell	cornwell	PROPN
ajis02-1971	527	49	2005	2005	NUM
ajis02-1971	527	50	)	)	PUNCT
ajis02-1971	527	51	.	.	PUNCT
ajis02-1971	528	1	it	it	PRON
ajis02-1971	528	2	was	be	AUX
ajis02-1971	528	3	found	find	VERB
ajis02-1971	528	4	that	that	SCONJ
ajis02-1971	528	5	banner	banner	NOUN
ajis02-1971	528	6	advertisements	advertisement	NOUN
ajis02-1971	528	7	at	at	ADP
ajis02-1971	528	8	the	the	DET
ajis02-1971	528	9	top	top	NOUN
ajis02-1971	528	10	of	of	ADP
ajis02-1971	528	11	the	the	DET
ajis02-1971	528	12	webpage	webpage	NOUN
ajis02-1971	528	13	were	be	AUX
ajis02-1971	528	14	more	more	ADV
ajis02-1971	528	15	often	often	ADV
ajis02-1971	528	16	viewed	view	VERB
ajis02-1971	528	17	(	(	PUNCT
ajis02-1971	528	18	josephson	josephson	PROPN
ajis02-1971	528	19	2004	2004	NUM
ajis02-1971	528	20	;	;	PUNCT
ajis02-1971	528	21	sundar	sundar	NOUN
ajis02-1971	528	22	&	&	CCONJ
ajis02-1971	528	23	kalyanaraman	kalyanaraman	PROPN
ajis02-1971	528	24	2004	2004	NUM
ajis02-1971	528	25	)	)	PUNCT
ajis02-1971	528	26	.	.	PUNCT
ajis02-1971	529	1	herrewijn	herrewijn	PROPN
ajis02-1971	529	2	and	and	CCONJ
ajis02-1971	529	3	poels	poels	PROPN
ajis02-1971	529	4	(	(	PUNCT
ajis02-1971	529	5	2018	2018	NUM
ajis02-1971	529	6	)	)	PUNCT
ajis02-1971	529	7	claimed	claim	VERB
ajis02-1971	529	8	that	that	SCONJ
ajis02-1971	529	9	the	the	DET
ajis02-1971	529	10	spatial	spatial	ADJ
ajis02-1971	529	11	position	position	NOUN
ajis02-1971	529	12	is	be	AUX
ajis02-1971	529	13	actually	actually	ADV
ajis02-1971	529	14	the	the	DET
ajis02-1971	529	15	most	most	ADV
ajis02-1971	529	16	important	important	ADJ
ajis02-1971	529	17	placement	placement	NOUN
ajis02-1971	529	18	characteristic	characteristic	NOUN
ajis02-1971	529	19	.	.	PUNCT
ajis02-1971	530	1	agarwal	agarwal	PROPN
ajis02-1971	530	2	,	,	PUNCT
ajis02-1971	530	3	hosanagar	hosanagar	NOUN
ajis02-1971	530	4	and	and	CCONJ
ajis02-1971	530	5	smith	smith	PROPN
ajis02-1971	530	6	(	(	PUNCT
ajis02-1971	530	7	2011	2011	NUM
ajis02-1971	530	8	)	)	PUNCT
ajis02-1971	530	9	evaluated	evaluate	VERB
ajis02-1971	530	10	the	the	DET
ajis02-1971	530	11	impact	impact	NOUN
ajis02-1971	530	12	of	of	ADP
ajis02-1971	530	13	ad	ad	NOUN
ajis02-1971	530	14	placement	placement	NOUN
ajis02-1971	530	15	on	on	ADP
ajis02-1971	530	16	revenues	revenue	NOUN
ajis02-1971	530	17	and	and	CCONJ
ajis02-1971	530	18	profits	profit	NOUN
ajis02-1971	530	19	generated	generate	VERB
ajis02-1971	530	20	from	from	ADP
ajis02-1971	530	21	a	a	DET
ajis02-1971	530	22	sponsored	sponsor	VERB
ajis02-1971	530	23	search	search	NOUN
ajis02-1971	530	24	.	.	PUNCT
ajis02-1971	531	1	the	the	DET
ajis02-1971	531	2	authors	author	NOUN
ajis02-1971	531	3	measure	measure	VERB
ajis02-1971	531	4	the	the	DET
ajis02-1971	531	5	impact	impact	NOUN
ajis02-1971	531	6	of	of	ADP
ajis02-1971	531	7	ad	ad	NOUN
ajis02-1971	531	8	placement	placement	NOUN
ajis02-1971	531	9	on	on	ADP
ajis02-1971	531	10	both	both	DET
ajis02-1971	531	11	click	click	VERB
ajis02-1971	531	12	-	-	PUNCT
ajis02-1971	531	13	through	through	ADP
ajis02-1971	531	14	and	and	CCONJ
ajis02-1971	531	15	conversion	conversion	NOUN
ajis02-1971	531	16	rates	rate	NOUN
ajis02-1971	531	17	.	.	PUNCT
ajis02-1971	532	1	they	they	PRON
ajis02-1971	532	2	find	find	VERB
ajis02-1971	532	3	that	that	SCONJ
ajis02-1971	532	4	while	while	SCONJ
ajis02-1971	532	5	the	the	DET
ajis02-1971	532	6	click	click	VERB
ajis02-1971	532	7	-	-	PUNCT
ajis02-1971	532	8	through	through	ADP
ajis02-1971	532	9	rate	rate	NOUN
ajis02-1971	532	10	decreases	decrease	NOUN
ajis02-1971	532	11	with	with	ADP
ajis02-1971	532	12	the	the	DET
ajis02-1971	532	13	position	position	NOUN
ajis02-1971	532	14	,	,	PUNCT
ajis02-1971	532	15	and	and	CCONJ
ajis02-1971	532	16	contrary	contrary	ADJ
ajis02-1971	532	17	to	to	ADP
ajis02-1971	532	18	the	the	DET
ajis02-1971	532	19	conventional	conventional	ADJ
ajis02-1971	532	20	wisdom	wisdom	NOUN
ajis02-1971	532	21	in	in	ADP
ajis02-1971	532	22	the	the	DET
ajis02-1971	532	23	industry	industry	NOUN
ajis02-1971	532	24	,	,	PUNCT
ajis02-1971	532	25	the	the	DET
ajis02-1971	532	26	topmost	topmost	ADJ
ajis02-1971	532	27	position	position	NOUN
ajis02-1971	532	28	is	be	AUX
ajis02-1971	532	29	not	not	PART
ajis02-1971	532	30	necessarily	necessarily	ADV
ajis02-1971	532	31	the	the	DET
ajis02-1971	532	32	revenue	revenue	NOUN
ajis02-1971	532	33	or	or	CCONJ
ajis02-1971	532	34	profit	profit	NOUN
ajis02-1971	532	35	-	-	PUNCT
ajis02-1971	532	36	maximizing	maximize	VERB
ajis02-1971	532	37	position	position	NOUN
ajis02-1971	532	38	.	.	PUNCT
ajis02-1971	533	1	they	they	PRON
ajis02-1971	533	2	help	help	VERB
ajis02-1971	533	3	correct	correct	VERB
ajis02-1971	533	4	a	a	DET
ajis02-1971	533	5	significant	significant	ADJ
ajis02-1971	533	6	misunderstanding	misunderstanding	NOUN
ajis02-1971	533	7	among	among	ADP
ajis02-1971	533	8	advertisers	advertiser	NOUN
ajis02-1971	533	9	regarding	regard	VERB
ajis02-1971	533	10	the	the	DET
ajis02-1971	533	11	value	value	NOUN
ajis02-1971	533	12	of	of	ADP
ajis02-1971	533	13	the	the	DET
ajis02-1971	533	14	top	top	ADJ
ajis02-1971	533	15	position	position	NOUN
ajis02-1971	533	16	.	.	PUNCT
ajis02-1971	534	1	ansari	ansari	ADJ
ajis02-1971	534	2	and	and	CCONJ
ajis02-1971	534	3	mela	mela	NOUN
ajis02-1971	534	4	(	(	PUNCT
ajis02-1971	534	5	2003	2003	NUM
ajis02-1971	534	6	)	)	PUNCT
ajis02-1971	534	7	find	find	VERB
ajis02-1971	534	8	that	that	SCONJ
ajis02-1971	534	9	the	the	DET
ajis02-1971	534	10	higher	high	ADJ
ajis02-1971	534	11	position	position	NOUN
ajis02-1971	534	12	of	of	ADP
ajis02-1971	534	13	links	link	NOUN
ajis02-1971	534	14	in	in	ADP
ajis02-1971	534	15	an	an	DET
ajis02-1971	534	16	email	email	NOUN
ajis02-1971	534	17	campaign	campaign	NOUN
ajis02-1971	534	18	can	can	AUX
ajis02-1971	534	19	lead	lead	VERB
ajis02-1971	534	20	to	to	ADP
ajis02-1971	534	21	a	a	DET
ajis02-1971	534	22	higher	high	ADJ
ajis02-1971	534	23	probability	probability	NOUN
ajis02-1971	534	24	of	of	ADP
ajis02-1971	534	25	clicking	click	VERB
ajis02-1971	534	26	.	.	PUNCT
ajis02-1971	535	1	johnson	johnson	PROPN
ajis02-1971	535	2	,	,	PUNCT
ajis02-1971	535	3	ej	ej	PROPN
ajis02-1971	535	4	et	et	PROPN
ajis02-1971	535	5	al	al	PROPN
ajis02-1971	535	6	.	.	PROPN
ajis02-1971	535	7	(	(	PUNCT
ajis02-1971	535	8	2004	2004	NUM
ajis02-1971	535	9	)	)	PUNCT
ajis02-1971	535	10	find	find	VERB
ajis02-1971	535	11	that	that	SCONJ
ajis02-1971	535	12	consumers	consumer	NOUN
ajis02-1971	535	13	searched	search	VERB
ajis02-1971	535	14	fewer	few	ADJ
ajis02-1971	535	15	than	than	ADP
ajis02-1971	535	16	two	two	NUM
ajis02-1971	535	17	stores	store	NOUN
ajis02-1971	535	18	during	during	ADP
ajis02-1971	535	19	a	a	DET
ajis02-1971	535	20	typical	typical	ADJ
ajis02-1971	535	21	search	search	NOUN
ajis02-1971	535	22	session	session	NOUN
ajis02-1971	535	23	.	.	PUNCT
ajis02-1971	536	1	similarly	similarly	ADV
ajis02-1971	536	2	,	,	PUNCT
ajis02-1971	536	3	brynjolfsson	brynjolfsson	ADV
ajis02-1971	536	4	,	,	PUNCT
ajis02-1971	536	5	dick	dick	PROPN
ajis02-1971	536	6	and	and	CCONJ
ajis02-1971	536	7	smith	smith	PROPN
ajis02-1971	536	8	(	(	PUNCT
ajis02-1971	536	9	2010	2010	NUM
ajis02-1971	536	10	)	)	PUNCT
ajis02-1971	536	11	find	find	VERB
ajis02-1971	536	12	that	that	SCONJ
ajis02-1971	536	13	only	only	ADV
ajis02-1971	536	14	9	9	NUM
ajis02-1971	536	15	%	%	NOUN
ajis02-1971	536	16	of	of	ADP
ajis02-1971	536	17	shopbot	shopbot	NOUN
ajis02-1971	536	18	users	user	NOUN
ajis02-1971	536	19	select	select	VERB
ajis02-1971	536	20	offers	offer	NOUN
ajis02-1971	536	21	beyond	beyond	ADP
ajis02-1971	536	22	the	the	DET
ajis02-1971	536	23	first	first	ADJ
ajis02-1971	536	24	page	page	NOUN
ajis02-1971	536	25	.	.	PUNCT
ajis02-1971	537	1	in	in	ADP
ajis02-1971	537	2	general	general	ADJ
ajis02-1971	537	3	,	,	PUNCT
ajis02-1971	537	4	because	because	SCONJ
ajis02-1971	537	5	of	of	ADP
ajis02-1971	537	6	the	the	DET
ajis02-1971	537	7	cognitive	cognitive	ADJ
ajis02-1971	537	8	costs	cost	NOUN
ajis02-1971	537	9	associated	associate	VERB
ajis02-1971	537	10	with	with	ADP
ajis02-1971	537	11	evaluating	evaluate	VERB
ajis02-1971	537	12	alternatives	alternative	NOUN
ajis02-1971	537	13	,	,	PUNCT
ajis02-1971	537	14	consumers	consumer	NOUN
ajis02-1971	537	15	often	often	ADV
ajis02-1971	537	16	focus	focus	VERB
ajis02-1971	537	17	on	on	ADP
ajis02-1971	537	18	a	a	DET
ajis02-1971	537	19	small	small	ADJ
ajis02-1971	537	20	set	set	NOUN
ajis02-1971	537	21	of	of	ADP
ajis02-1971	537	22	results	result	NOUN
ajis02-1971	537	23	(	(	PUNCT
ajis02-1971	537	24	montgomery	montgomery	PROPN
ajis02-1971	537	25	,	,	PUNCT
ajis02-1971	537	26	hosanagar	hosanagar	NOUN
ajis02-1971	537	27	&	&	CCONJ
ajis02-1971	537	28	clay	clay	NOUN
ajis02-1971	537	29	2004	2004	NUM
ajis02-1971	537	30	)	)	PUNCT
ajis02-1971	537	31	.	.	PUNCT
ajis02-1971	538	1	those	those	DET
ajis02-1971	538	2	research	research	NOUN
ajis02-1971	538	3	have	have	AUX
ajis02-1971	538	4	shown	show	VERB
ajis02-1971	538	5	the	the	DET
ajis02-1971	538	6	importance	importance	NOUN
ajis02-1971	538	7	of	of	ADP
ajis02-1971	538	8	position	position	NOUN
ajis02-1971	538	9	in	in	ADP
ajis02-1971	538	10	search	search	NOUN
ajis02-1971	538	11	advertising	advertising	NOUN
ajis02-1971	538	12	.	.	PUNCT
ajis02-1971	539	1	does	do	AUX
ajis02-1971	539	2	that	that	PRON
ajis02-1971	539	3	apply	apply	VERB
ajis02-1971	539	4	to	to	ADP
ajis02-1971	539	5	mobile	mobile	ADJ
ajis02-1971	539	6	app	app	NOUN
ajis02-1971	539	7	advertising	advertising	NOUN
ajis02-1971	539	8	as	as	ADV
ajis02-1971	539	9	well	well	ADV
ajis02-1971	539	10	?	?	PUNCT
ajis02-1971	540	1	until	until	SCONJ
ajis02-1971	540	2	we	we	PRON
ajis02-1971	540	3	could	could	AUX
ajis02-1971	540	4	find	find	VERB
ajis02-1971	540	5	out	out	ADP
ajis02-1971	540	6	the	the	DET
ajis02-1971	540	7	answer	answer	NOUN
ajis02-1971	540	8	,	,	PUNCT
ajis02-1971	540	9	in	in	ADP
ajis02-1971	540	10	the	the	DET
ajis02-1971	540	11	meantime	meantime	NOUN
ajis02-1971	540	12	,	,	PUNCT
ajis02-1971	540	13	many	many	ADJ
ajis02-1971	540	14	publishers	publisher	NOUN
ajis02-1971	540	15	simply	simply	ADV
ajis02-1971	540	16	display	display	VERB
ajis02-1971	540	17	some	some	DET
ajis02-1971	540	18	banner	banner	NOUN
ajis02-1971	540	19	ads	ad	NOUN
ajis02-1971	540	20	and	and	CCONJ
ajis02-1971	540	21	never	never	ADV
ajis02-1971	540	22	consider	consider	VERB
ajis02-1971	540	23	how	how	SCONJ
ajis02-1971	540	24	effective	effective	ADJ
ajis02-1971	540	25	the	the	DET
ajis02-1971	540	26	placement	placement	NOUN
ajis02-1971	540	27	of	of	ADP
ajis02-1971	540	28	those	those	DET
ajis02-1971	540	29	ads	ad	NOUN
ajis02-1971	540	30	is	be	AUX
ajis02-1971	540	31	(	(	PUNCT
ajis02-1971	540	32	oak	oak	NOUN
ajis02-1971	540	33	2008	2008	NUM
ajis02-1971	540	34	)	)	PUNCT
ajis02-1971	540	35	.	.	PUNCT
ajis02-1971	541	1	the	the	DET
ajis02-1971	541	2	question	question	NOUN
ajis02-1971	541	3	of	of	ADP
ajis02-1971	541	4	optimizing	optimize	VERB
ajis02-1971	541	5	mobile	mobile	ADJ
ajis02-1971	541	6	advertising	advertising	NOUN
ajis02-1971	541	7	placements	placement	NOUN
ajis02-1971	541	8	remains	remain	VERB
ajis02-1971	541	9	open	open	ADJ
ajis02-1971	541	10	(	(	PUNCT
ajis02-1971	541	11	grewal	grewal	PROPN
ajis02-1971	541	12	,	,	PUNCT
ajis02-1971	541	13	bart	bart	PROPN
ajis02-1971	541	14	,	,	PUNCT
ajis02-1971	541	15	spann	spann	PROPN
ajis02-1971	541	16	&	&	CCONJ
ajis02-1971	541	17	zubcsek	zubcsek	PROPN
ajis02-1971	541	18	2016	2016	NUM
ajis02-1971	541	19	)	)	PUNCT
ajis02-1971	541	20	.	.	PUNCT
ajis02-1971	542	1	that	that	PRON
ajis02-1971	542	2	led	lead	VERB
ajis02-1971	542	3	to	to	ADP
ajis02-1971	542	4	the	the	DET
ajis02-1971	542	5	following	follow	VERB
ajis02-1971	542	6	hypothesis	hypothesis	NOUN
ajis02-1971	542	7	:	:	PUNCT
ajis02-1971	542	8	hypothesis	hypothesis	NOUN
ajis02-1971	542	9	3	3	NUM
ajis02-1971	542	10	:	:	PUNCT
ajis02-1971	542	11	the	the	DET
ajis02-1971	542	12	publishers	publisher	NOUN
ajis02-1971	542	13	-	-	PUNCT
ajis02-1971	542	14	controlled	control	VERB
ajis02-1971	542	15	delivery	delivery	NOUN
ajis02-1971	542	16	factor	factor	NOUN
ajis02-1971	542	17	:	:	PUNCT
ajis02-1971	542	18	ad	ad	NOUN
ajis02-1971	542	19	space	space	NOUN
ajis02-1971	542	20	position	position	NOUN
ajis02-1971	542	21	,	,	PUNCT
ajis02-1971	542	22	has	have	VERB
ajis02-1971	542	23	a	a	DET
ajis02-1971	542	24	significantly	significantly	ADV
ajis02-1971	542	25	strong	strong	ADJ
ajis02-1971	542	26	impact	impact	NOUN
ajis02-1971	542	27	on	on	ADP
ajis02-1971	542	28	the	the	DET
ajis02-1971	542	29	click	click	VERB
ajis02-1971	542	30	-	-	PUNCT
ajis02-1971	542	31	through	through	ADP
ajis02-1971	542	32	rate	rate	NOUN
ajis02-1971	542	33	of	of	ADP
ajis02-1971	542	34	mobile	mobile	ADJ
ajis02-1971	542	35	in	in	ADP
ajis02-1971	542	36	-	-	PUNCT
ajis02-1971	542	37	app	app	NOUN
ajis02-1971	542	38	advertising	advertising	NOUN
ajis02-1971	542	39	australasian	australasian	ADJ
ajis02-1971	542	40	journal	journal	NOUN
ajis02-1971	542	41	of	of	ADP
ajis02-1971	542	42	information	information	PROPN
ajis02-1971	542	43	systems	systems	PROPN
ajis02-1971	542	44	truong	truong	PROPN
ajis02-1971	542	45	,	,	PUNCT
ajis02-1971	542	46	nkhoma	nkhoma	PROPN
ajis02-1971	542	47	&	&	CCONJ
ajis02-1971	542	48	pansuwong	pansuwong	ADJ
ajis02-1971	542	49	2019	2019	NUM
ajis02-1971	542	50	,	,	PUNCT
ajis02-1971	542	51	vol	vol	NOUN
ajis02-1971	542	52	23	23	NUM
ajis02-1971	542	53	,	,	PUNCT
ajis02-1971	542	54	research	research	NOUN
ajis02-1971	542	55	article	article	NOUN
ajis02-1971	542	56	integrated	integrate	VERB
ajis02-1971	542	57	effectiveness	effectiveness	NOUN
ajis02-1971	542	58	framework	framework	NOUN
ajis02-1971	542	59	for	for	ADP
ajis02-1971	542	60	in	in	ADP
ajis02-1971	542	61	-	-	PUNCT
ajis02-1971	542	62	app	app	NOUN
ajis02-1971	542	63	advertising	advertising	NOUN
ajis02-1971	542	64	23	23	NUM
ajis02-1971	542	65	ads	ad	NOUN
ajis02-1971	542	66	can	can	AUX
ajis02-1971	542	67	also	also	ADV
ajis02-1971	542	68	be	be	AUX
ajis02-1971	542	69	scheduled	schedule	VERB
ajis02-1971	542	70	to	to	PART
ajis02-1971	542	71	be	be	AUX
ajis02-1971	542	72	displayed	display	VERB
ajis02-1971	542	73	before	before	ADV
ajis02-1971	542	74	,	,	PUNCT
ajis02-1971	542	75	after	after	ADP
ajis02-1971	542	76	or	or	CCONJ
ajis02-1971	542	77	in	in	ADP
ajis02-1971	542	78	between	between	ADP
ajis02-1971	542	79	sessions	session	NOUN
ajis02-1971	542	80	(	(	PUNCT
ajis02-1971	542	81	chatterjee	chatterjee	PROPN
ajis02-1971	542	82	,	,	PUNCT
ajis02-1971	542	83	hoffman	hoffman	PROPN
ajis02-1971	542	84	&	&	CCONJ
ajis02-1971	542	85	novak	novak	PROPN
ajis02-1971	542	86	2003	2003	NUM
ajis02-1971	542	87	;	;	PUNCT
ajis02-1971	542	88	kumar	kumar	PROPN
ajis02-1971	542	89	,	,	PUNCT
ajis02-1971	542	90	s.	s.	PROPN
ajis02-1971	542	91	,	,	PUNCT
ajis02-1971	542	92	dawande	dawande	PROPN
ajis02-1971	542	93	&	&	CCONJ
ajis02-1971	542	94	mookerjee	mookerjee	PROPN
ajis02-1971	542	95	2007	2007	NUM
ajis02-1971	542	96	;	;	PUNCT
ajis02-1971	542	97	sun	sun	NOUN
ajis02-1971	542	98	2017	2017	NUM
ajis02-1971	542	99	)	)	PUNCT
ajis02-1971	542	100	.	.	PUNCT
ajis02-1971	543	1	with	with	ADP
ajis02-1971	543	2	different	different	ADJ
ajis02-1971	543	3	delivery	delivery	NOUN
ajis02-1971	543	4	schemes	scheme	NOUN
ajis02-1971	543	5	like	like	ADP
ajis02-1971	543	6	that	that	PRON
ajis02-1971	543	7	,	,	PUNCT
ajis02-1971	543	8	the	the	DET
ajis02-1971	543	9	click	click	VERB
ajis02-1971	543	10	-	-	PUNCT
ajis02-1971	543	11	through	through	ADP
ajis02-1971	543	12	rate	rate	NOUN
ajis02-1971	543	13	could	could	AUX
ajis02-1971	543	14	be	be	AUX
ajis02-1971	543	15	significantly	significantly	ADV
ajis02-1971	543	16	different	different	ADJ
ajis02-1971	543	17	.	.	PUNCT
ajis02-1971	544	1	in	in	ADP
ajis02-1971	544	2	online	online	ADJ
ajis02-1971	544	3	search	search	NOUN
ajis02-1971	544	4	advertising	advertising	NOUN
ajis02-1971	544	5	,	,	PUNCT
ajis02-1971	544	6	hoque	hoque	NOUN
ajis02-1971	544	7	and	and	CCONJ
ajis02-1971	544	8	lohse	lohse	PROPN
ajis02-1971	544	9	(	(	PUNCT
ajis02-1971	544	10	1999	1999	NUM
ajis02-1971	544	11	)	)	PUNCT
ajis02-1971	544	12	found	find	VERB
ajis02-1971	544	13	that	that	SCONJ
ajis02-1971	544	14	consumers	consumer	NOUN
ajis02-1971	544	15	are	be	AUX
ajis02-1971	544	16	more	more	ADV
ajis02-1971	544	17	likely	likely	ADJ
ajis02-1971	544	18	to	to	PART
ajis02-1971	544	19	choose	choose	VERB
ajis02-1971	544	20	advertisements	advertisement	NOUN
ajis02-1971	544	21	near	near	ADP
ajis02-1971	544	22	the	the	DET
ajis02-1971	544	23	beginning	beginning	NOUN
ajis02-1971	544	24	of	of	ADP
ajis02-1971	544	25	an	an	DET
ajis02-1971	544	26	online	online	ADJ
ajis02-1971	544	27	directory	directory	NOUN
ajis02-1971	544	28	than	than	SCONJ
ajis02-1971	544	29	they	they	PRON
ajis02-1971	544	30	are	be	AUX
ajis02-1971	544	31	when	when	SCONJ
ajis02-1971	544	32	using	use	VERB
ajis02-1971	544	33	paper	paper	NOUN
ajis02-1971	544	34	directories	directory	NOUN
ajis02-1971	544	35	.	.	PUNCT
ajis02-1971	545	1	weingarten	weingarten	ADJ
ajis02-1971	545	2	and	and	CCONJ
ajis02-1971	545	3	berger	berger	PROPN
ajis02-1971	545	4	(	(	PUNCT
ajis02-1971	545	5	2017	2017	NUM
ajis02-1971	545	6	)	)	PUNCT
ajis02-1971	545	7	studied	study	VERB
ajis02-1971	545	8	how	how	SCONJ
ajis02-1971	545	9	temporal	temporal	ADJ
ajis02-1971	545	10	location	location	NOUN
ajis02-1971	545	11	—	—	PUNCT
ajis02-1971	545	12	that	that	ADV
ajis02-1971	545	13	is	is	ADV
ajis02-1971	545	14	,	,	PUNCT
ajis02-1971	545	15	whether	whether	SCONJ
ajis02-1971	545	16	events	event	NOUN
ajis02-1971	545	17	or	or	CCONJ
ajis02-1971	545	18	experiences	experience	NOUN
ajis02-1971	545	19	occurred	occur	VERB
ajis02-1971	545	20	in	in	ADP
ajis02-1971	545	21	the	the	DET
ajis02-1971	545	22	past	past	NOUN
ajis02-1971	545	23	,	,	PUNCT
ajis02-1971	545	24	present	present	ADJ
ajis02-1971	545	25	or	or	CCONJ
ajis02-1971	545	26	future	future	ADJ
ajis02-1971	545	27	—	—	PUNCT
ajis02-1971	545	28	affects	affect	VERB
ajis02-1971	545	29	word	word	NOUN
ajis02-1971	545	30	of	of	ADP
ajis02-1971	545	31	mouth	mouth	NOUN
ajis02-1971	545	32	.	.	PUNCT
ajis02-1971	546	1	bleier	bleier	NOUN
ajis02-1971	546	2	and	and	CCONJ
ajis02-1971	546	3	eisenbeiss	eisenbeiss	PROPN
ajis02-1971	546	4	(	(	PUNCT
ajis02-1971	546	5	2015b	2015b	NUM
ajis02-1971	546	6	)	)	PUNCT
ajis02-1971	546	7	highlighted	highlight	VERB
ajis02-1971	546	8	the	the	DET
ajis02-1971	546	9	importance	importance	NOUN
ajis02-1971	546	10	of	of	ADP
ajis02-1971	546	11	the	the	DET
ajis02-1971	546	12	interplay	interplay	NOUN
ajis02-1971	546	13	of	of	ADP
ajis02-1971	546	14	what	what	PRON
ajis02-1971	546	15	,	,	PUNCT
ajis02-1971	546	16	when	when	SCONJ
ajis02-1971	546	17	and	and	CCONJ
ajis02-1971	546	18	where	where	SCONJ
ajis02-1971	546	19	,	,	PUNCT
ajis02-1971	546	20	aka	aka	ADV
ajis02-1971	546	21	scheduling	scheduling	NOUN
ajis02-1971	546	22	.	.	PUNCT
ajis02-1971	547	1	the	the	DET
ajis02-1971	547	2	first	first	ADJ
ajis02-1971	547	3	seconds	second	NOUN
ajis02-1971	547	4	of	of	ADP
ajis02-1971	547	5	exposure	exposure	NOUN
ajis02-1971	547	6	caused	cause	VERB
ajis02-1971	547	7	a	a	DET
ajis02-1971	547	8	steep	steep	ADJ
ajis02-1971	547	9	increase	increase	NOUN
ajis02-1971	547	10	in	in	ADP
ajis02-1971	547	11	the	the	DET
ajis02-1971	547	12	memory	memory	NOUN
ajis02-1971	547	13	for	for	ADP
ajis02-1971	547	14	an	an	DET
ajis02-1971	547	15	ad	ad	NOUN
ajis02-1971	547	16	,	,	PUNCT
ajis02-1971	547	17	and	and	CCONJ
ajis02-1971	547	18	further	further	ADJ
ajis02-1971	547	19	exposure	exposure	NOUN
ajis02-1971	547	20	time	time	NOUN
ajis02-1971	547	21	had	have	VERB
ajis02-1971	547	22	a	a	DET
ajis02-1971	547	23	smaller	small	ADJ
ajis02-1971	547	24	,	,	PUNCT
ajis02-1971	547	25	albeit	albeit	SCONJ
ajis02-1971	547	26	still	still	ADV
ajis02-1971	547	27	increasing	increase	VERB
ajis02-1971	547	28	the	the	DET
ajis02-1971	547	29	impact	impact	NOUN
ajis02-1971	547	30	on	on	ADP
ajis02-1971	547	31	recollection	recollection	NOUN
ajis02-1971	547	32	.	.	PUNCT
ajis02-1971	548	1	unlike	unlike	ADP
ajis02-1971	548	2	broadcast	broadcast	NOUN
ajis02-1971	548	3	networks	network	NOUN
ajis02-1971	548	4	,	,	PUNCT
ajis02-1971	548	5	mobile	mobile	ADJ
ajis02-1971	548	6	app	app	NOUN
ajis02-1971	548	7	publishers	publisher	NOUN
ajis02-1971	548	8	are	be	AUX
ajis02-1971	548	9	able	able	ADJ
ajis02-1971	548	10	to	to	PART
ajis02-1971	548	11	observe	observe	VERB
ajis02-1971	548	12	the	the	DET
ajis02-1971	548	13	traffic	traffic	NOUN
ajis02-1971	548	14	to	to	ADP
ajis02-1971	548	15	their	their	PRON
ajis02-1971	548	16	websites	website	NOUN
ajis02-1971	548	17	and	and	CCONJ
ajis02-1971	548	18	therefore	therefore	ADV
ajis02-1971	548	19	can	can	AUX
ajis02-1971	548	20	dynamically	dynamically	ADV
ajis02-1971	548	21	plan	plan	VERB
ajis02-1971	548	22	a	a	DET
ajis02-1971	548	23	strategy	strategy	NOUN
ajis02-1971	548	24	to	to	PART
ajis02-1971	548	25	deliver	deliver	VERB
ajis02-1971	548	26	impressions	impression	NOUN
ajis02-1971	548	27	(	(	PUNCT
ajis02-1971	548	28	roels	roel	NOUN
ajis02-1971	548	29	&	&	CCONJ
ajis02-1971	548	30	fridgeirsdottir	fridgeirsdottir	VERB
ajis02-1971	548	31	2009	2009	NUM
ajis02-1971	548	32	)	)	PUNCT
ajis02-1971	548	33	.	.	PUNCT
ajis02-1971	549	1	nakamura	nakamura	PROPN
ajis02-1971	549	2	and	and	CCONJ
ajis02-1971	549	3	abe	abe	PROPN
ajis02-1971	549	4	(	(	PUNCT
ajis02-1971	549	5	2005	2005	NUM
ajis02-1971	549	6	)	)	PUNCT
ajis02-1971	549	7	developed	develop	VERB
ajis02-1971	549	8	an	an	DET
ajis02-1971	549	9	lp	lp	ADV
ajis02-1971	549	10	-	-	PUNCT
ajis02-1971	549	11	based	base	VERB
ajis02-1971	549	12	algorithm	algorithm	NOUN
ajis02-1971	549	13	to	to	PART
ajis02-1971	549	14	schedule	schedule	VERB
ajis02-1971	549	15	banner	banner	NOUN
ajis02-1971	549	16	ads	ad	NOUN
ajis02-1971	549	17	,	,	PUNCT
ajis02-1971	549	18	where	where	SCONJ
ajis02-1971	549	19	they	they	PRON
ajis02-1971	549	20	presented	present	VERB
ajis02-1971	549	21	three	three	NUM
ajis02-1971	549	22	features	feature	NOUN
ajis02-1971	549	23	that	that	SCONJ
ajis02-1971	549	24	each	each	DET
ajis02-1971	549	25	ad	ad	NOUN
ajis02-1971	549	26	was	be	AUX
ajis02-1971	549	27	associated	associate	VERB
ajis02-1971	549	28	with	with	ADP
ajis02-1971	549	29	;	;	PUNCT
ajis02-1971	549	30	time	time	NOUN
ajis02-1971	549	31	of	of	ADP
ajis02-1971	549	32	day	day	NOUN
ajis02-1971	549	33	that	that	SCONJ
ajis02-1971	549	34	the	the	DET
ajis02-1971	549	35	ads	ad	NOUN
ajis02-1971	549	36	were	be	AUX
ajis02-1971	549	37	preferred	prefer	VERB
ajis02-1971	549	38	to	to	PART
ajis02-1971	549	39	be	be	AUX
ajis02-1971	549	40	viewed	view	VERB
ajis02-1971	549	41	(	(	PUNCT
ajis02-1971	549	42	e.g.	e.g.	ADV
ajis02-1971	549	43	the	the	DET
ajis02-1971	549	44	afternoon	afternoon	NOUN
ajis02-1971	549	45	)	)	PUNCT
ajis02-1971	549	46	,	,	PUNCT
ajis02-1971	549	47	page	page	NOUN
ajis02-1971	549	48	category	category	NOUN
ajis02-1971	549	49	(	(	PUNCT
ajis02-1971	549	50	e.g.	e.g.	ADV
ajis02-1971	549	51	sports	sport	NOUN
ajis02-1971	549	52	)	)	PUNCT
ajis02-1971	549	53	and	and	CCONJ
ajis02-1971	549	54	the	the	DET
ajis02-1971	549	55	number	number	NOUN
ajis02-1971	549	56	of	of	ADP
ajis02-1971	549	57	impressions	impression	NOUN
ajis02-1971	549	58	.	.	PUNCT
ajis02-1971	550	1	the	the	DET
ajis02-1971	550	2	features	feature	NOUN
ajis02-1971	550	3	were	be	AUX
ajis02-1971	550	4	then	then	ADV
ajis02-1971	550	5	used	use	VERB
ajis02-1971	550	6	to	to	PART
ajis02-1971	550	7	determine	determine	VERB
ajis02-1971	550	8	the	the	DET
ajis02-1971	550	9	optimal	optimal	ADJ
ajis02-1971	550	10	ad	ad	NOUN
ajis02-1971	550	11	time	time	NOUN
ajis02-1971	550	12	and	and	CCONJ
ajis02-1971	550	13	location	location	NOUN
ajis02-1971	550	14	that	that	PRON
ajis02-1971	550	15	maximises	maximise	VERB
ajis02-1971	550	16	overall	overall	ADJ
ajis02-1971	550	17	revenue	revenue	NOUN
ajis02-1971	550	18	,	,	PUNCT
ajis02-1971	550	19	rather	rather	ADV
ajis02-1971	550	20	than	than	ADP
ajis02-1971	550	21	relying	rely	VERB
ajis02-1971	550	22	solely	solely	ADV
ajis02-1971	550	23	on	on	ADP
ajis02-1971	550	24	the	the	DET
ajis02-1971	550	25	ctr	ctr	PROPN
ajis02-1971	550	26	of	of	ADP
ajis02-1971	550	27	an	an	DET
ajis02-1971	550	28	individual	individual	ADJ
ajis02-1971	550	29	ad	ad	NOUN
ajis02-1971	550	30	.	.	PUNCT
ajis02-1971	551	1	their	their	PRON
ajis02-1971	551	2	strategy	strategy	NOUN
ajis02-1971	551	3	showed	show	VERB
ajis02-1971	551	4	an	an	DET
ajis02-1971	551	5	improvement	improvement	NOUN
ajis02-1971	551	6	over	over	ADP
ajis02-1971	551	7	greedy	greedy	ADJ
ajis02-1971	551	8	and	and	CCONJ
ajis02-1971	551	9	random	random	ADJ
ajis02-1971	551	10	methods	method	NOUN
ajis02-1971	551	11	.	.	PUNCT
ajis02-1971	552	1	trope	trope	NOUN
ajis02-1971	552	2	and	and	CCONJ
ajis02-1971	552	3	liberman	liberman	PROPN
ajis02-1971	552	4	(	(	PUNCT
ajis02-1971	552	5	2003	2003	NUM
ajis02-1971	552	6	)	)	PUNCT
ajis02-1971	552	7	found	find	VERB
ajis02-1971	552	8	out	out	ADP
ajis02-1971	552	9	that	that	SCONJ
ajis02-1971	552	10	the	the	DET
ajis02-1971	552	11	temporal	temporal	ADJ
ajis02-1971	552	12	distance	distance	NOUN
ajis02-1971	552	13	to	to	PART
ajis02-1971	552	14	objects	object	NOUN
ajis02-1971	552	15	or	or	CCONJ
ajis02-1971	552	16	events	event	NOUN
ajis02-1971	552	17	alters	alter	VERB
ajis02-1971	552	18	the	the	DET
ajis02-1971	552	19	way	way	NOUN
ajis02-1971	552	20	in	in	ADP
ajis02-1971	552	21	which	which	PRON
ajis02-1971	552	22	they	they	PRON
ajis02-1971	552	23	are	be	AUX
ajis02-1971	552	24	processed	process	VERB
ajis02-1971	552	25	.	.	PUNCT
ajis02-1971	553	1	sahni	sahni	NOUN
ajis02-1971	553	2	(	(	PUNCT
ajis02-1971	553	3	2015	2015	NUM
ajis02-1971	553	4	)	)	PUNCT
ajis02-1971	553	5	conducted	conduct	VERB
ajis02-1971	553	6	a	a	DET
ajis02-1971	553	7	field	field	NOUN
ajis02-1971	553	8	experiment	experiment	NOUN
ajis02-1971	553	9	on	on	ADP
ajis02-1971	553	10	a	a	DET
ajis02-1971	553	11	restaurant	restaurant	NOUN
ajis02-1971	553	12	search	search	NOUN
ajis02-1971	553	13	website	website	NOUN
ajis02-1971	553	14	.	.	PUNCT
ajis02-1971	554	1	the	the	DET
ajis02-1971	554	2	key	key	ADJ
ajis02-1971	554	3	result	result	NOUN
ajis02-1971	554	4	of	of	ADP
ajis02-1971	554	5	their	their	PRON
ajis02-1971	554	6	work	work	NOUN
ajis02-1971	554	7	is	be	AUX
ajis02-1971	554	8	that	that	SCONJ
ajis02-1971	554	9	increasing	increase	VERB
ajis02-1971	554	10	the	the	DET
ajis02-1971	554	11	time	time	NOUN
ajis02-1971	554	12	between	between	ADP
ajis02-1971	554	13	exposures	exposure	NOUN
ajis02-1971	554	14	,	,	PUNCT
ajis02-1971	554	15	up	up	ADP
ajis02-1971	554	16	to	to	PART
ajis02-1971	554	17	two	two	NUM
ajis02-1971	554	18	weeks	week	NOUN
ajis02-1971	554	19	,	,	PUNCT
ajis02-1971	554	20	increases	increase	VERB
ajis02-1971	554	21	the	the	DET
ajis02-1971	554	22	probability	probability	NOUN
ajis02-1971	554	23	of	of	ADP
ajis02-1971	554	24	a	a	DET
ajis02-1971	554	25	purchasing	purchasing	NOUN
ajis02-1971	554	26	event	event	NOUN
ajis02-1971	554	27	.	.	PUNCT
ajis02-1971	555	1	do	do	AUX
ajis02-1971	555	2	that	that	PRON
ajis02-1971	555	3	imply	imply	VERB
ajis02-1971	555	4	a	a	DET
ajis02-1971	555	5	direct	direct	ADJ
ajis02-1971	555	6	response	response	NOUN
ajis02-1971	555	7	also	also	ADV
ajis02-1971	555	8	?	?	PUNCT
ajis02-1971	556	1	goldstein	goldstein	PROPN
ajis02-1971	556	2	,	,	PUNCT
ajis02-1971	556	3	mcafee	mcafee	NOUN
ajis02-1971	556	4	and	and	CCONJ
ajis02-1971	556	5	suri	suri	PROPN
ajis02-1971	556	6	(	(	PUNCT
ajis02-1971	556	7	2015	2015	NUM
ajis02-1971	556	8	)	)	PUNCT
ajis02-1971	556	9	claimed	claim	VERB
ajis02-1971	556	10	that	that	SCONJ
ajis02-1971	556	11	there	there	PRON
ajis02-1971	556	12	is	be	VERB
ajis02-1971	556	13	no	no	DET
ajis02-1971	556	14	guidance	guidance	NOUN
ajis02-1971	556	15	to	to	ADP
ajis02-1971	556	16	publishers	publisher	NOUN
ajis02-1971	556	17	as	as	ADP
ajis02-1971	556	18	to	to	ADP
ajis02-1971	556	19	how	how	SCONJ
ajis02-1971	556	20	ads	ad	NOUN
ajis02-1971	556	21	should	should	AUX
ajis02-1971	556	22	be	be	AUX
ajis02-1971	556	23	scheduled	schedule	VERB
ajis02-1971	556	24	.	.	PUNCT
ajis02-1971	557	1	(	(	PUNCT
ajis02-1971	557	2	goldstein	goldstein	PROPN
ajis02-1971	557	3	,	,	PUNCT
ajis02-1971	557	4	mcafee	mcafee	PROPN
ajis02-1971	557	5	&	&	CCONJ
ajis02-1971	557	6	suri	suri	PROPN
ajis02-1971	557	7	2015	2015	NUM
ajis02-1971	557	8	)	)	PUNCT
ajis02-1971	557	9	.	.	PUNCT
ajis02-1971	558	1	king	king	NOUN
ajis02-1971	558	2	(	(	PUNCT
ajis02-1971	558	3	2017	2017	NUM
ajis02-1971	558	4	)	)	PUNCT
ajis02-1971	558	5	recently	recently	ADV
ajis02-1971	558	6	called	call	VERB
ajis02-1971	558	7	publishers	publisher	NOUN
ajis02-1971	558	8	to	to	PART
ajis02-1971	558	9	take	take	VERB
ajis02-1971	558	10	back	back	ADV
ajis02-1971	558	11	control	control	NOUN
ajis02-1971	558	12	of	of	ADP
ajis02-1971	558	13	the	the	DET
ajis02-1971	558	14	inventory	inventory	NOUN
ajis02-1971	558	15	and	and	CCONJ
ajis02-1971	558	16	to	to	PART
ajis02-1971	558	17	remind	remind	VERB
ajis02-1971	558	18	that	that	SCONJ
ajis02-1971	558	19	timing	timing	NOUN
ajis02-1971	558	20	is	be	AUX
ajis02-1971	558	21	just	just	ADV
ajis02-1971	558	22	as	as	ADV
ajis02-1971	558	23	important	important	ADJ
ajis02-1971	558	24	as	as	ADP
ajis02-1971	558	25	audience	audience	NOUN
ajis02-1971	558	26	targeting	target	VERB
ajis02-1971	558	27	.	.	PUNCT
ajis02-1971	559	1	in	in	ADP
ajis02-1971	559	2	line	line	NOUN
ajis02-1971	559	3	with	with	ADP
ajis02-1971	559	4	these	these	DET
ajis02-1971	559	5	findings	finding	NOUN
ajis02-1971	559	6	,	,	PUNCT
ajis02-1971	559	7	the	the	DET
ajis02-1971	559	8	present	present	ADJ
ajis02-1971	559	9	study	study	NOUN
ajis02-1971	559	10	hypothesized	hypothesize	VERB
ajis02-1971	559	11	that	that	SCONJ
ajis02-1971	559	12	:	:	PUNCT
ajis02-1971	559	13	hypothesis	hypothesis	NOUN
ajis02-1971	559	14	4	4	NUM
ajis02-1971	559	15	:	:	PUNCT
ajis02-1971	559	16	the	the	DET
ajis02-1971	559	17	publishers	publisher	NOUN
ajis02-1971	559	18	-	-	PUNCT
ajis02-1971	559	19	controlled	control	VERB
ajis02-1971	559	20	delivery	delivery	NOUN
ajis02-1971	559	21	factor	factor	NOUN
ajis02-1971	559	22	:	:	PUNCT
ajis02-1971	559	23	ad	ad	NOUN
ajis02-1971	559	24	space	space	NOUN
ajis02-1971	559	25	timing	timing	NOUN
ajis02-1971	559	26	,	,	PUNCT
ajis02-1971	559	27	has	have	VERB
ajis02-1971	559	28	a	a	DET
ajis02-1971	559	29	significantly	significantly	ADV
ajis02-1971	559	30	strong	strong	ADJ
ajis02-1971	559	31	impact	impact	NOUN
ajis02-1971	559	32	on	on	ADP
ajis02-1971	559	33	the	the	DET
ajis02-1971	559	34	click	click	VERB
ajis02-1971	559	35	-	-	PUNCT
ajis02-1971	559	36	through	through	ADP
ajis02-1971	559	37	rate	rate	NOUN
ajis02-1971	559	38	of	of	ADP
ajis02-1971	559	39	mobile	mobile	ADJ
ajis02-1971	559	40	in	in	ADP
ajis02-1971	559	41	-	-	PUNCT
ajis02-1971	559	42	app	app	NOUN
ajis02-1971	559	43	advertising	advertising	NOUN
ajis02-1971	559	44	4.2	4.2	NUM
ajis02-1971	559	45	publishers	publisher	NOUN
ajis02-1971	559	46	-	-	PUNCT
ajis02-1971	559	47	controlled	control	VERB
ajis02-1971	559	48	interactions	interaction	NOUN
ajis02-1971	559	49	consumers	consumer	NOUN
ajis02-1971	559	50	control	control	VERB
ajis02-1971	559	51	the	the	DET
ajis02-1971	559	52	consumer	consumer	NOUN
ajis02-1971	559	53	factors	factor	NOUN
ajis02-1971	559	54	,	,	PUNCT
ajis02-1971	559	55	advertisers	advertiser	NOUN
ajis02-1971	559	56	control	control	VERB
ajis02-1971	559	57	the	the	DET
ajis02-1971	559	58	ad	ad	NOUN
ajis02-1971	559	59	elements	element	NOUN
ajis02-1971	559	60	while	while	SCONJ
ajis02-1971	559	61	the	the	DET
ajis02-1971	559	62	ad	ad	NOUN
ajis02-1971	559	63	networks	network	NOUN
ajis02-1971	559	64	control	control	VERB
ajis02-1971	559	65	contextual	contextual	ADJ
ajis02-1971	559	66	factors	factor	NOUN
ajis02-1971	559	67	.	.	PUNCT
ajis02-1971	560	1	relatively	relatively	ADV
ajis02-1971	560	2	,	,	PUNCT
ajis02-1971	560	3	little	little	ADJ
ajis02-1971	560	4	effort	effort	NOUN
ajis02-1971	560	5	has	have	AUX
ajis02-1971	560	6	been	be	AUX
ajis02-1971	560	7	apportioned	apportion	VERB
ajis02-1971	560	8	toward	toward	ADP
ajis02-1971	560	9	assessing	assess	VERB
ajis02-1971	560	10	the	the	DET
ajis02-1971	560	11	interrelationship	interrelationship	NOUN
ajis02-1971	560	12	among	among	ADP
ajis02-1971	560	13	these	these	DET
ajis02-1971	560	14	various	various	ADJ
ajis02-1971	560	15	inputs	input	NOUN
ajis02-1971	560	16	or	or	CCONJ
ajis02-1971	560	17	their	their	PRON
ajis02-1971	560	18	efficacy	efficacy	NOUN
ajis02-1971	560	19	with	with	ADP
ajis02-1971	560	20	respect	respect	NOUN
ajis02-1971	560	21	to	to	ADP
ajis02-1971	560	22	cost	cost	NOUN
ajis02-1971	560	23	(	(	PUNCT
ajis02-1971	560	24	johnson	johnson	PROPN
ajis02-1971	560	25	,	,	PUNCT
ajis02-1971	560	26	g	g	PROPN
ajis02-1971	560	27	&	&	CCONJ
ajis02-1971	560	28	lewis	lewis	PROPN
ajis02-1971	560	29	2015	2015	NUM
ajis02-1971	560	30	)	)	PUNCT
ajis02-1971	560	31	,	,	PUNCT
ajis02-1971	560	32	although	although	SCONJ
ajis02-1971	560	33	there	there	PRON
ajis02-1971	560	34	are	be	VERB
ajis02-1971	560	35	few	few	ADJ
ajis02-1971	560	36	studies	study	NOUN
ajis02-1971	560	37	on	on	ADP
ajis02-1971	560	38	the	the	DET
ajis02-1971	560	39	interactions	interaction	NOUN
ajis02-1971	560	40	among	among	ADP
ajis02-1971	560	41	themselves	themselves	PRON
ajis02-1971	560	42	.	.	PUNCT
ajis02-1971	561	1	for	for	ADP
ajis02-1971	561	2	example	example	NOUN
ajis02-1971	561	3	,	,	PUNCT
ajis02-1971	561	4	another	another	DET
ajis02-1971	561	5	study	study	NOUN
ajis02-1971	561	6	by	by	ADP
ajis02-1971	561	7	zorn	zorn	PROPN
ajis02-1971	561	8	et	et	PROPN
ajis02-1971	561	9	al	al	PROPN
ajis02-1971	561	10	.	.	PROPN
ajis02-1971	562	1	(	(	PUNCT
ajis02-1971	562	2	2012	2012	NUM
ajis02-1971	562	3	)	)	PUNCT
ajis02-1971	562	4	showed	show	VERB
ajis02-1971	562	5	that	that	SCONJ
ajis02-1971	562	6	different	different	ADJ
ajis02-1971	562	7	websites	website	NOUN
ajis02-1971	562	8	have	have	VERB
ajis02-1971	562	9	different	different	ADJ
ajis02-1971	562	10	users	user	NOUN
ajis02-1971	562	11	.	.	PUNCT
ajis02-1971	563	1	users	user	NOUN
ajis02-1971	563	2	on	on	ADP
ajis02-1971	563	3	one	one	NUM
ajis02-1971	563	4	social	social	ADJ
ajis02-1971	563	5	networking	networking	NOUN
ajis02-1971	563	6	site	site	NOUN
ajis02-1971	563	7	,	,	PUNCT
ajis02-1971	563	8	myspace.no	myspace.no	PROPN
ajis02-1971	563	9	,	,	PUNCT
ajis02-1971	563	10	preferred	preferred	ADJ
ajis02-1971	563	11	animated	animate	VERB
ajis02-1971	563	12	ads	ad	NOUN
ajis02-1971	563	13	but	but	CCONJ
ajis02-1971	563	14	users	user	NOUN
ajis02-1971	563	15	of	of	ADP
ajis02-1971	563	16	the	the	DET
ajis02-1971	563	17	other	other	ADJ
ajis02-1971	563	18	social	social	ADJ
ajis02-1971	563	19	networking	network	VERB
ajis02-1971	563	20	site	site	NOUN
ajis02-1971	563	21	,	,	PUNCT
ajis02-1971	563	22	ebuddy	ebuddy	NOUN
ajis02-1971	563	23	,	,	PUNCT
ajis02-1971	563	24	preferred	preferred	ADJ
ajis02-1971	563	25	static	static	ADJ
ajis02-1971	563	26	ads	ad	NOUN
ajis02-1971	563	27	.	.	PUNCT
ajis02-1971	564	1	for	for	ADP
ajis02-1971	564	2	surf	surf	NOUN
ajis02-1971	564	3	sites	site	NOUN
ajis02-1971	564	4	,	,	PUNCT
ajis02-1971	564	5	animated	animate	VERB
ajis02-1971	564	6	ads	ad	NOUN
ajis02-1971	564	7	worked	work	VERB
ajis02-1971	564	8	significantly	significantly	ADV
ajis02-1971	564	9	better	well	ADV
ajis02-1971	564	10	than	than	ADP
ajis02-1971	564	11	static	static	ADJ
ajis02-1971	564	12	ads	ad	NOUN
ajis02-1971	564	13	.	.	PUNCT
ajis02-1971	565	1	yet	yet	ADV
ajis02-1971	565	2	,	,	PUNCT
ajis02-1971	565	3	myspace.no	myspace.no	NOUN
ajis02-1971	565	4	accounted	account	VERB
ajis02-1971	565	5	for	for	ADP
ajis02-1971	565	6	96	96	NUM
ajis02-1971	565	7	%	%	NOUN
ajis02-1971	565	8	of	of	ADP
ajis02-1971	565	9	all	all	DET
ajis02-1971	565	10	impressions	impression	NOUN
ajis02-1971	565	11	on	on	ADP
ajis02-1971	565	12	surf	surf	NOUN
ajis02-1971	565	13	sites	site	NOUN
ajis02-1971	565	14	and	and	CCONJ
ajis02-1971	565	15	english	english	ADJ
ajis02-1971	565	16	static	static	ADJ
ajis02-1971	565	17	ads	ad	NOUN
ajis02-1971	565	18	worked	work	VERB
ajis02-1971	565	19	best	good	ADJ
ajis02-1971	565	20	for	for	ADP
ajis02-1971	565	21	the	the	DET
ajis02-1971	565	22	second	second	ADJ
ajis02-1971	565	23	surf	surf	NOUN
ajis02-1971	565	24	site	site	NOUN
ajis02-1971	565	25	,	,	PUNCT
ajis02-1971	565	26	ebuddy.no	ebuddy.no	PROPN
ajis02-1971	565	27	.	.	PUNCT
ajis02-1971	565	28	ctrs	ctrs	PROPN
ajis02-1971	565	29	for	for	ADP
ajis02-1971	565	30	static	static	ADJ
ajis02-1971	565	31	ads	ad	NOUN
ajis02-1971	565	32	and	and	CCONJ
ajis02-1971	565	33	animated	animate	VERB
ajis02-1971	565	34	ads	ad	NOUN
ajis02-1971	565	35	had	have	VERB
ajis02-1971	565	36	an	an	DET
ajis02-1971	565	37	insignificant	insignificant	ADJ
ajis02-1971	565	38	difference	difference	NOUN
ajis02-1971	565	39	in	in	ADP
ajis02-1971	565	40	search	search	NOUN
ajis02-1971	565	41	sites	site	NOUN
ajis02-1971	565	42	.	.	PUNCT
ajis02-1971	566	1	the	the	DET
ajis02-1971	566	2	study	study	NOUN
ajis02-1971	566	3	by	by	ADP
ajis02-1971	566	4	lin	lin	PROPN
ajis02-1971	566	5	,	,	PUNCT
ajis02-1971	566	6	y	y	PROPN
ajis02-1971	566	7	and	and	CCONJ
ajis02-1971	566	8	lin	lin	PROPN
ajis02-1971	566	9	(	(	PUNCT
ajis02-1971	566	10	2006	2006	NUM
ajis02-1971	566	11	)	)	PUNCT
ajis02-1971	566	12	showed	show	VERB
ajis02-1971	566	13	the	the	DET
ajis02-1971	566	14	effects	effect	NOUN
ajis02-1971	566	15	of	of	ADP
ajis02-1971	566	16	ad	ad	NOUN
ajis02-1971	566	17	types	type	NOUN
ajis02-1971	566	18	and	and	CCONJ
ajis02-1971	566	19	users	user	NOUN
ajis02-1971	566	20	'	'	PART
ajis02-1971	566	21	gender	gender	NOUN
ajis02-1971	566	22	on	on	ADP
ajis02-1971	566	23	the	the	DET
ajis02-1971	566	24	click	click	VERB
ajis02-1971	566	25	-	-	PUNCT
ajis02-1971	566	26	through	through	ADP
ajis02-1971	566	27	rate	rate	NOUN
ajis02-1971	566	28	of	of	ADP
ajis02-1971	566	29	web	web	NOUN
ajis02-1971	566	30	advertisement	advertisement	NOUN
ajis02-1971	566	31	.	.	PUNCT
ajis02-1971	567	1	if	if	SCONJ
ajis02-1971	567	2	an	an	DET
ajis02-1971	567	3	online	online	ADJ
ajis02-1971	567	4	consumer	consumer	NOUN
ajis02-1971	567	5	is	be	AUX
ajis02-1971	567	6	motivated	motivate	VERB
ajis02-1971	567	7	to	to	PART
ajis02-1971	567	8	use	use	VERB
ajis02-1971	567	9	the	the	DET
ajis02-1971	567	10	internet	internet	NOUN
ajis02-1971	567	11	to	to	PART
ajis02-1971	567	12	shop	shop	VERB
ajis02-1971	567	13	,	,	PUNCT
ajis02-1971	567	14	banner	banner	NOUN
ajis02-1971	567	15	ads	ad	NOUN
ajis02-1971	567	16	that	that	PRON
ajis02-1971	567	17	match	match	VERB
ajis02-1971	567	18	this	this	DET
ajis02-1971	567	19	motive	motive	NOUN
ajis02-1971	567	20	will	will	AUX
ajis02-1971	567	21	presumably	presumably	ADV
ajis02-1971	567	22	be	be	AUX
ajis02-1971	567	23	more	more	ADV
ajis02-1971	567	24	persuasive	persuasive	ADJ
ajis02-1971	567	25	than	than	ADP
ajis02-1971	567	26	banner	banner	NOUN
ajis02-1971	567	27	ads	ad	NOUN
ajis02-1971	567	28	that	that	PRON
ajis02-1971	567	29	do	do	AUX
ajis02-1971	567	30	not	not	PART
ajis02-1971	567	31	according	accord	VERB
ajis02-1971	567	32	to	to	ADP
ajis02-1971	567	33	a	a	DET
ajis02-1971	567	34	study	study	NOUN
ajis02-1971	567	35	by	by	ADP
ajis02-1971	567	36	rodgers	rodger	NOUN
ajis02-1971	567	37	and	and	CCONJ
ajis02-1971	567	38	sheldon	sheldon	PROPN
ajis02-1971	567	39	(	(	PUNCT
ajis02-1971	567	40	2002	2002	NUM
ajis02-1971	567	41	)	)	PUNCT
ajis02-1971	567	42	.	.	PUNCT
ajis02-1971	568	1	that	that	PRON
ajis02-1971	568	2	study	study	VERB
ajis02-1971	568	3	together	together	ADV
ajis02-1971	568	4	with	with	ADP
ajis02-1971	568	5	others	other	NOUN
ajis02-1971	568	6	has	have	AUX
ajis02-1971	568	7	shown	show	VERB
ajis02-1971	568	8	the	the	DET
ajis02-1971	568	9	interaction	interaction	NOUN
ajis02-1971	568	10	between	between	ADP
ajis02-1971	568	11	consumers	consumer	NOUN
ajis02-1971	568	12	,	,	PUNCT
ajis02-1971	568	13	advertisers	advertiser	NOUN
ajis02-1971	568	14	and	and	CCONJ
ajis02-1971	568	15	ad	ad	NOUN
ajis02-1971	568	16	networks	network	NOUN
ajis02-1971	568	17	-	-	PUNCT
ajis02-1971	568	18	controlled	control	VERB
ajis02-1971	568	19	factors	factor	NOUN
ajis02-1971	568	20	.	.	PUNCT
ajis02-1971	569	1	how	how	SCONJ
ajis02-1971	569	2	do	do	AUX
ajis02-1971	569	3	those	those	DET
ajis02-1971	569	4	factors	factor	NOUN
ajis02-1971	569	5	interact	interact	VERB
ajis02-1971	569	6	with	with	ADP
ajis02-1971	569	7	the	the	DET
ajis02-1971	569	8	publishers	publisher	NOUN
ajis02-1971	569	9	-	-	PUNCT
ajis02-1971	569	10	related	relate	VERB
ajis02-1971	569	11	ones	one	NOUN
ajis02-1971	569	12	?	?	PUNCT
ajis02-1971	570	1	australasian	australasian	ADJ
ajis02-1971	570	2	journal	journal	NOUN
ajis02-1971	570	3	of	of	ADP
ajis02-1971	570	4	information	information	PROPN
ajis02-1971	570	5	systems	systems	PROPN
ajis02-1971	570	6	truong	truong	PROPN
ajis02-1971	570	7	,	,	PUNCT
ajis02-1971	570	8	nkhoma	nkhoma	PROPN
ajis02-1971	570	9	&	&	CCONJ
ajis02-1971	570	10	pansuwong	pansuwong	ADJ
ajis02-1971	570	11	2019	2019	NUM
ajis02-1971	570	12	,	,	PUNCT
ajis02-1971	570	13	vol	vol	NOUN
ajis02-1971	570	14	23	23	NUM
ajis02-1971	570	15	,	,	PUNCT
ajis02-1971	570	16	research	research	NOUN
ajis02-1971	570	17	article	article	NOUN
ajis02-1971	570	18	integrated	integrate	VERB
ajis02-1971	570	19	effectiveness	effectiveness	NOUN
ajis02-1971	570	20	framework	framework	NOUN
ajis02-1971	570	21	for	for	ADP
ajis02-1971	570	22	in	in	ADP
ajis02-1971	570	23	-	-	PUNCT
ajis02-1971	570	24	app	app	NOUN
ajis02-1971	570	25	advertising	advertising	NOUN
ajis02-1971	570	26	24	24	NUM
ajis02-1971	570	27	firstly	firstly	ADV
ajis02-1971	570	28	,	,	PUNCT
ajis02-1971	570	29	in	in	ADP
ajis02-1971	570	30	the	the	DET
ajis02-1971	570	31	maef	maef	NOUN
ajis02-1971	570	32	,	,	PUNCT
ajis02-1971	570	33	there	there	PRON
ajis02-1971	570	34	are	be	VERB
ajis02-1971	570	35	ten	ten	NUM
ajis02-1971	570	36	context	context	NOUN
ajis02-1971	570	37	factors	factor	NOUN
ajis02-1971	570	38	listed	list	VERB
ajis02-1971	570	39	out	out	ADP
ajis02-1971	570	40	,	,	PUNCT
ajis02-1971	570	41	including	include	VERB
ajis02-1971	570	42	location	location	NOUN
ajis02-1971	570	43	,	,	PUNCT
ajis02-1971	570	44	time	time	NOUN
ajis02-1971	570	45	,	,	PUNCT
ajis02-1971	570	46	weather	weather	NOUN
ajis02-1971	570	47	,	,	PUNCT
ajis02-1971	570	48	events	event	NOUN
ajis02-1971	570	49	,	,	PUNCT
ajis02-1971	570	50	economic	economic	ADJ
ajis02-1971	570	51	conditions	condition	NOUN
ajis02-1971	570	52	,	,	PUNCT
ajis02-1971	570	53	devices	device	NOUN
ajis02-1971	570	54	,	,	PUNCT
ajis02-1971	570	55	delivery	delivery	NOUN
ajis02-1971	570	56	mechanism	mechanism	NOUN
ajis02-1971	570	57	availability	availability	NOUN
ajis02-1971	570	58	,	,	PUNCT
ajis02-1971	570	59	owned	own	VERB
ajis02-1971	570	60	or	or	CCONJ
ajis02-1971	570	61	3rd	3rd	ADJ
ajis02-1971	570	62	party	party	NOUN
ajis02-1971	570	63	,	,	PUNCT
ajis02-1971	570	64	another	another	DET
ajis02-1971	570	65	screen	screen	NOUN
ajis02-1971	570	66	presence	presence	NOUN
ajis02-1971	570	67	.	.	PUNCT
ajis02-1971	571	1	about	about	ADP
ajis02-1971	571	2	location	location	NOUN
ajis02-1971	571	3	,	,	PUNCT
ajis02-1971	571	4	goh	goh	PROPN
ajis02-1971	571	5	,	,	PUNCT
ajis02-1971	571	6	chu	chu	PROPN
ajis02-1971	571	7	and	and	CCONJ
ajis02-1971	571	8	wu	wu	PROPN
ajis02-1971	571	9	(	(	PUNCT
ajis02-1971	571	10	2015	2015	NUM
ajis02-1971	571	11	)	)	PUNCT
ajis02-1971	571	12	further	far	ADV
ajis02-1971	571	13	categorized	categorize	VERB
ajis02-1971	571	14	it	it	PRON
ajis02-1971	571	15	as	as	ADP
ajis02-1971	571	16	area	area	NOUN
ajis02-1971	571	17	,	,	PUNCT
ajis02-1971	571	18	city	city	NOUN
ajis02-1971	571	19	,	,	PUNCT
ajis02-1971	571	20	and	and	CCONJ
ajis02-1971	571	21	country	country	NOUN
ajis02-1971	571	22	.	.	PUNCT
ajis02-1971	572	1	goh	goh	PROPN
ajis02-1971	572	2	,	,	PUNCT
ajis02-1971	572	3	chu	chu	PROPN
ajis02-1971	572	4	and	and	CCONJ
ajis02-1971	572	5	wu	wu	PROPN
ajis02-1971	572	6	(	(	PUNCT
ajis02-1971	572	7	2015	2015	NUM
ajis02-1971	572	8	)	)	PUNCT
ajis02-1971	572	9	investigated	investigate	VERB
ajis02-1971	572	10	the	the	DET
ajis02-1971	572	11	attributes	attribute	NOUN
ajis02-1971	572	12	of	of	ADP
ajis02-1971	572	13	province	province	NOUN
ajis02-1971	572	14	location	location	NOUN
ajis02-1971	572	15	,	,	PUNCT
ajis02-1971	572	16	mobile	mobile	ADJ
ajis02-1971	572	17	service	service	NOUN
ajis02-1971	572	18	plan	plan	NOUN
ajis02-1971	572	19	(	(	PUNCT
ajis02-1971	572	20	pre	pre	ADJ
ajis02-1971	572	21	/	/	SYM
ajis02-1971	572	22	post	post	ADJ
ajis02-1971	572	23	paid	pay	VERB
ajis02-1971	572	24	)	)	PUNCT
ajis02-1971	572	25	and	and	CCONJ
ajis02-1971	572	26	indicators	indicator	NOUN
ajis02-1971	572	27	of	of	ADP
ajis02-1971	572	28	last	last	ADJ
ajis02-1971	572	29	digits	digit	NOUN
ajis02-1971	572	30	towards	towards	ADP
ajis02-1971	572	31	the	the	DET
ajis02-1971	572	32	advertising	advertising	NOUN
ajis02-1971	572	33	performance	performance	NOUN
ajis02-1971	572	34	goals	goal	NOUN
ajis02-1971	572	35	.	.	PUNCT
ajis02-1971	573	1	the	the	DET
ajis02-1971	573	2	research	research	NOUN
ajis02-1971	573	3	guided	guide	VERB
ajis02-1971	573	4	a	a	DET
ajis02-1971	573	5	link	link	NOUN
ajis02-1971	573	6	between	between	ADP
ajis02-1971	573	7	the	the	DET
ajis02-1971	573	8	advertising	advertising	NOUN
ajis02-1971	573	9	response	response	NOUN
ajis02-1971	573	10	and	and	CCONJ
ajis02-1971	573	11	the	the	DET
ajis02-1971	573	12	information	information	NOUN
ajis02-1971	573	13	search	search	NOUN
ajis02-1971	573	14	.	.	PUNCT
ajis02-1971	574	1	luo	luo	PROPN
ajis02-1971	574	2	et	et	PROPN
ajis02-1971	574	3	al	al	PROPN
ajis02-1971	574	4	.	.	PROPN
ajis02-1971	575	1	(	(	PUNCT
ajis02-1971	575	2	2014	2014	NUM
ajis02-1971	575	3	)	)	PUNCT
ajis02-1971	575	4	found	find	VERB
ajis02-1971	575	5	out	out	ADP
ajis02-1971	575	6	that	that	SCONJ
ajis02-1971	575	7	mobile	mobile	ADJ
ajis02-1971	575	8	ads	ad	NOUN
ajis02-1971	575	9	that	that	PRON
ajis02-1971	575	10	match	match	VERB
ajis02-1971	575	11	users	user	NOUN
ajis02-1971	575	12	'	'	PART
ajis02-1971	575	13	logical	logical	ADJ
ajis02-1971	575	14	location	location	NOUN
ajis02-1971	575	15	are	be	AUX
ajis02-1971	575	16	more	more	ADV
ajis02-1971	575	17	effective	effective	ADJ
ajis02-1971	575	18	.	.	PUNCT
ajis02-1971	576	1	as	as	SCONJ
ajis02-1971	576	2	the	the	DET
ajis02-1971	576	3	location	location	NOUN
ajis02-1971	576	4	is	be	AUX
ajis02-1971	576	5	confirmed	confirm	VERB
ajis02-1971	576	6	as	as	ADP
ajis02-1971	576	7	a	a	DET
ajis02-1971	576	8	contextual	contextual	ADJ
ajis02-1971	576	9	factor	factor	NOUN
ajis02-1971	576	10	that	that	PRON
ajis02-1971	576	11	has	have	VERB
ajis02-1971	576	12	a	a	DET
ajis02-1971	576	13	significant	significant	ADJ
ajis02-1971	576	14	strong	strong	ADJ
ajis02-1971	576	15	impact	impact	NOUN
ajis02-1971	576	16	on	on	ADP
ajis02-1971	576	17	the	the	DET
ajis02-1971	576	18	effectiveness	effectiveness	NOUN
ajis02-1971	576	19	of	of	ADP
ajis02-1971	576	20	online	online	ADJ
ajis02-1971	576	21	advertising	advertising	NOUN
ajis02-1971	576	22	in	in	ADP
ajis02-1971	576	23	previous	previous	ADJ
ajis02-1971	576	24	studies	study	NOUN
ajis02-1971	576	25	,	,	PUNCT
ajis02-1971	576	26	the	the	DET
ajis02-1971	576	27	present	present	ADJ
ajis02-1971	576	28	study	study	NOUN
ajis02-1971	576	29	hypothesized	hypothesize	VERB
ajis02-1971	576	30	that	that	SCONJ
ajis02-1971	576	31	:	:	PUNCT
ajis02-1971	576	32	hypothesis	hypothesis	NOUN
ajis02-1971	576	33	5	5	NUM
ajis02-1971	576	34	:	:	PUNCT
ajis02-1971	576	35	the	the	DET
ajis02-1971	576	36	impact	impact	NOUN
ajis02-1971	576	37	of	of	ADP
ajis02-1971	576	38	location	location	NOUN
ajis02-1971	576	39	on	on	ADP
ajis02-1971	576	40	the	the	DET
ajis02-1971	576	41	click	click	VERB
ajis02-1971	576	42	-	-	PUNCT
ajis02-1971	576	43	through	through	ADP
ajis02-1971	576	44	rate	rate	NOUN
ajis02-1971	576	45	of	of	ADP
ajis02-1971	576	46	mobile	mobile	ADJ
ajis02-1971	576	47	in	in	ADP
ajis02-1971	576	48	-	-	PUNCT
ajis02-1971	576	49	app	app	NOUN
ajis02-1971	576	50	advertising	advertising	NOUN
ajis02-1971	576	51	is	be	AUX
ajis02-1971	576	52	strongly	strongly	ADV
ajis02-1971	576	53	moderated	moderate	VERB
ajis02-1971	576	54	by	by	ADP
ajis02-1971	576	55	the	the	DET
ajis02-1971	576	56	publishers	publisher	NOUN
ajis02-1971	576	57	-	-	PUNCT
ajis02-1971	576	58	controlled	control	VERB
ajis02-1971	576	59	factors	factor	NOUN
ajis02-1971	576	60	similarly	similarly	ADV
ajis02-1971	576	61	,	,	PUNCT
ajis02-1971	576	62	the	the	DET
ajis02-1971	576	63	time	time	NOUN
ajis02-1971	576	64	has	have	AUX
ajis02-1971	576	65	been	be	AUX
ajis02-1971	576	66	considered	consider	VERB
ajis02-1971	576	67	as	as	ADP
ajis02-1971	576	68	an	an	DET
ajis02-1971	576	69	important	important	ADJ
ajis02-1971	576	70	factor	factor	NOUN
ajis02-1971	576	71	that	that	PRON
ajis02-1971	576	72	could	could	AUX
ajis02-1971	576	73	affect	affect	VERB
ajis02-1971	576	74	mobile	mobile	ADJ
ajis02-1971	576	75	advertising	advertising	NOUN
ajis02-1971	576	76	effectiveness	effectiveness	NOUN
ajis02-1971	576	77	.	.	PUNCT
ajis02-1971	577	1	for	for	ADP
ajis02-1971	577	2	example	example	NOUN
ajis02-1971	577	3	,	,	PUNCT
ajis02-1971	577	4	li	li	PROPN
ajis02-1971	577	5	,	,	PUNCT
ajis02-1971	577	6	y	y	PROPN
ajis02-1971	577	7	(	(	PUNCT
ajis02-1971	577	8	2014	2014	NUM
ajis02-1971	577	9	)	)	PUNCT
ajis02-1971	577	10	discovered	discover	VERB
ajis02-1971	577	11	that	that	SCONJ
ajis02-1971	577	12	most	most	ADJ
ajis02-1971	577	13	of	of	ADP
ajis02-1971	577	14	twitter	twitter	NOUN
ajis02-1971	577	15	tweets	tweet	NOUN
ajis02-1971	577	16	are	be	AUX
ajis02-1971	577	17	posted	post	VERB
ajis02-1971	577	18	from	from	ADP
ajis02-1971	577	19	10:00	10:00	NUM
ajis02-1971	577	20	am	am	NOUN
ajis02-1971	577	21	to	to	ADP
ajis02-1971	577	22	12:00	12:00	NUM
ajis02-1971	577	23	am	be	AUX
ajis02-1971	577	24	at	at	ADP
ajis02-1971	577	25	midnight	midnight	NOUN
ajis02-1971	577	26	with	with	ADP
ajis02-1971	577	27	a	a	DET
ajis02-1971	577	28	peak	peak	NOUN
ajis02-1971	577	29	at	at	ADP
ajis02-1971	577	30	9:00	9:00	NUM
ajis02-1971	577	31	pm	pm	NOUN
ajis02-1971	577	32	.	.	PUNCT
ajis02-1971	578	1	the	the	DET
ajis02-1971	578	2	twitter	twitter	NOUN
ajis02-1971	578	3	users	user	NOUN
ajis02-1971	578	4	are	be	AUX
ajis02-1971	578	5	also	also	ADV
ajis02-1971	578	6	found	find	VERB
ajis02-1971	578	7	to	to	PART
ajis02-1971	578	8	have	have	VERB
ajis02-1971	578	9	more	more	ADJ
ajis02-1971	578	10	activities	activity	NOUN
ajis02-1971	578	11	during	during	ADP
ajis02-1971	578	12	weekends	weekend	NOUN
ajis02-1971	578	13	than	than	ADP
ajis02-1971	578	14	weekdays	weekday	NOUN
ajis02-1971	578	15	(	(	PUNCT
ajis02-1971	578	16	li	li	PROPN
ajis02-1971	578	17	,	,	PUNCT
ajis02-1971	578	18	y	y	PROPN
ajis02-1971	578	19	2014	2014	NUM
ajis02-1971	578	20	)	)	PUNCT
ajis02-1971	578	21	.	.	PUNCT
ajis02-1971	579	1	all	all	PRON
ajis02-1971	579	2	of	of	ADP
ajis02-1971	579	3	the	the	DET
ajis02-1971	579	4	research	research	NOUN
ajis02-1971	579	5	showed	show	VERB
ajis02-1971	579	6	the	the	DET
ajis02-1971	579	7	different	different	ADJ
ajis02-1971	579	8	level	level	NOUN
ajis02-1971	579	9	of	of	ADP
ajis02-1971	579	10	activities	activity	NOUN
ajis02-1971	579	11	over	over	ADP
ajis02-1971	579	12	weekdays	weekday	NOUN
ajis02-1971	579	13	.	.	PUNCT
ajis02-1971	580	1	similarly	similarly	ADV
ajis02-1971	580	2	,	,	PUNCT
ajis02-1971	580	3	baker	baker	PROPN
ajis02-1971	580	4	,	,	PUNCT
ajis02-1971	580	5	fang	fang	X
ajis02-1971	580	6	and	and	CCONJ
ajis02-1971	580	7	luo	luo	PROPN
ajis02-1971	580	8	(	(	PUNCT
ajis02-1971	580	9	2014	2014	NUM
ajis02-1971	580	10	)	)	PUNCT
ajis02-1971	580	11	demonstrated	demonstrate	VERB
ajis02-1971	580	12	that	that	SCONJ
ajis02-1971	580	13	the	the	DET
ajis02-1971	580	14	effectiveness	effectiveness	NOUN
ajis02-1971	580	15	of	of	ADP
ajis02-1971	580	16	advertisements	advertisement	NOUN
ajis02-1971	580	17	varies	vary	VERB
ajis02-1971	580	18	with	with	ADP
ajis02-1971	580	19	the	the	DET
ajis02-1971	580	20	time	time	NOUN
ajis02-1971	580	21	of	of	ADP
ajis02-1971	580	22	day	day	NOUN
ajis02-1971	580	23	.	.	PUNCT
ajis02-1971	581	1	different	different	ADJ
ajis02-1971	581	2	time	time	NOUN
ajis02-1971	581	3	of	of	ADP
ajis02-1971	581	4	day	day	NOUN
ajis02-1971	581	5	associated	associate	VERB
ajis02-1971	581	6	with	with	ADP
ajis02-1971	581	7	different	different	ADJ
ajis02-1971	581	8	outcomes	outcome	NOUN
ajis02-1971	581	9	as	as	SCONJ
ajis02-1971	581	10	shown	show	VERB
ajis02-1971	581	11	in	in	ADP
ajis02-1971	581	12	a	a	DET
ajis02-1971	581	13	study	study	NOUN
ajis02-1971	581	14	by	by	ADP
ajis02-1971	581	15	luo	luo	PROPN
ajis02-1971	581	16	et	et	PROPN
ajis02-1971	581	17	al	al	PROPN
ajis02-1971	581	18	.	.	PROPN
ajis02-1971	582	1	(	(	PUNCT
ajis02-1971	582	2	2014	2014	NUM
ajis02-1971	582	3	)	)	PUNCT
ajis02-1971	582	4	.	.	PUNCT
ajis02-1971	583	1	not	not	PART
ajis02-1971	583	2	only	only	ADV
ajis02-1971	583	3	the	the	DET
ajis02-1971	583	4	time	time	NOUN
ajis02-1971	583	5	of	of	ADP
ajis02-1971	583	6	day	day	NOUN
ajis02-1971	583	7	,	,	PUNCT
ajis02-1971	583	8	but	but	CCONJ
ajis02-1971	583	9	the	the	DET
ajis02-1971	583	10	day	day	NOUN
ajis02-1971	583	11	of	of	ADP
ajis02-1971	583	12	the	the	DET
ajis02-1971	583	13	week	week	NOUN
ajis02-1971	583	14	is	be	AUX
ajis02-1971	583	15	also	also	ADV
ajis02-1971	583	16	considered	consider	VERB
ajis02-1971	583	17	as	as	ADP
ajis02-1971	583	18	an	an	DET
ajis02-1971	583	19	important	important	ADJ
ajis02-1971	583	20	factor	factor	NOUN
ajis02-1971	583	21	.	.	PUNCT
ajis02-1971	584	1	according	accord	VERB
ajis02-1971	584	2	to	to	ADP
ajis02-1971	584	3	'	'	PUNCT
ajis02-1971	584	4	digital	digital	ADJ
ajis02-1971	584	5	marketing	marketing	NOUN
ajis02-1971	584	6	trends	trend	NOUN
ajis02-1971	584	7	in	in	ADP
ajis02-1971	584	8	the	the	DET
ajis02-1971	584	9	education	education	NOUN
ajis02-1971	584	10	market	market	NOUN
ajis02-1971	584	11	'	'	PART
ajis02-1971	584	12	2018	2018	NUM
ajis02-1971	584	13	)	)	PUNCT
ajis02-1971	584	14	for	for	ADP
ajis02-1971	584	15	their	their	PRON
ajis02-1971	584	16	clients	client	NOUN
ajis02-1971	584	17	,	,	PUNCT
ajis02-1971	584	18	the	the	DET
ajis02-1971	584	19	optimal	optimal	ADJ
ajis02-1971	584	20	days	day	NOUN
ajis02-1971	584	21	to	to	PART
ajis02-1971	584	22	send	send	VERB
ajis02-1971	584	23	email	email	NOUN
ajis02-1971	584	24	to	to	PART
ajis02-1971	584	25	continue	continue	VERB
ajis02-1971	584	26	to	to	PART
ajis02-1971	584	27	be	be	AUX
ajis02-1971	584	28	during	during	ADP
ajis02-1971	584	29	the	the	DET
ajis02-1971	584	30	business	business	NOUN
ajis02-1971	584	31	week	week	NOUN
ajis02-1971	584	32	on	on	ADP
ajis02-1971	584	33	tuesday	tuesday	PROPN
ajis02-1971	584	34	,	,	PUNCT
ajis02-1971	584	35	wednesday	wednesday	PROPN
ajis02-1971	584	36	,	,	PUNCT
ajis02-1971	584	37	and	and	CCONJ
ajis02-1971	584	38	thursday	thursday	PROPN
ajis02-1971	584	39	for	for	ADP
ajis02-1971	584	40	both	both	CCONJ
ajis02-1971	584	41	the	the	DET
ajis02-1971	584	42	k-12	k-12	PROPN
ajis02-1971	584	43	and	and	CCONJ
ajis02-1971	584	44	higher	high	ADJ
ajis02-1971	584	45	ed	ed	NOUN
ajis02-1971	584	46	markets	market	NOUN
ajis02-1971	584	47	.	.	PUNCT
ajis02-1971	585	1	open	open	ADJ
ajis02-1971	585	2	rates	rate	NOUN
ajis02-1971	585	3	for	for	ADP
ajis02-1971	585	4	the	the	DET
ajis02-1971	585	5	k-12	k-12	PROPN
ajis02-1971	585	6	market	market	NOUN
ajis02-1971	585	7	were	be	AUX
ajis02-1971	585	8	highest	high	ADJ
ajis02-1971	585	9	for	for	ADP
ajis02-1971	585	10	emails	email	NOUN
ajis02-1971	585	11	delivered	deliver	VERB
ajis02-1971	585	12	on	on	ADP
ajis02-1971	585	13	thursdays	thursday	NOUN
ajis02-1971	585	14	,	,	PUNCT
ajis02-1971	585	15	while	while	SCONJ
ajis02-1971	585	16	open	open	ADJ
ajis02-1971	585	17	rates	rate	NOUN
ajis02-1971	585	18	for	for	ADP
ajis02-1971	585	19	the	the	DET
ajis02-1971	585	20	higher	high	ADJ
ajis02-1971	585	21	ed	ed	NOUN
ajis02-1971	585	22	market	market	NOUN
ajis02-1971	585	23	were	be	AUX
ajis02-1971	585	24	highest	high	ADJ
ajis02-1971	585	25	on	on	ADP
ajis02-1971	585	26	wednesdays	wednesday	NOUN
ajis02-1971	585	27	.	.	PUNCT
ajis02-1971	586	1	similarly	similarly	ADV
ajis02-1971	586	2	,	,	PUNCT
ajis02-1971	586	3	tuesday	tuesday	PROPN
ajis02-1971	586	4	and	and	CCONJ
ajis02-1971	586	5	friday	friday	PROPN
ajis02-1971	586	6	are	be	AUX
ajis02-1971	586	7	the	the	DET
ajis02-1971	586	8	best	good	ADJ
ajis02-1971	586	9	days	day	NOUN
ajis02-1971	586	10	when	when	SCONJ
ajis02-1971	586	11	maximum	maximum	PROPN
ajis02-1971	586	12	india	india	PROPN
ajis02-1971	586	13	internet	internet	NOUN
ajis02-1971	586	14	users	user	NOUN
ajis02-1971	586	15	open	open	VERB
ajis02-1971	586	16	and	and	CCONJ
ajis02-1971	586	17	click	click	VERB
ajis02-1971	586	18	on	on	ADP
ajis02-1971	586	19	the	the	DET
ajis02-1971	586	20	email	email	NOUN
ajis02-1971	586	21	communications	communication	NOUN
ajis02-1971	586	22	sent	send	VERB
ajis02-1971	586	23	to	to	ADP
ajis02-1971	586	24	them	they	PRON
ajis02-1971	586	25	(	(	PUNCT
ajis02-1971	586	26	'	'	PUNCT
ajis02-1971	586	27	annual	annual	ADJ
ajis02-1971	586	28	state	state	NOUN
ajis02-1971	586	29	of	of	ADP
ajis02-1971	586	30	email	email	NOUN
ajis02-1971	586	31	marketing	marketing	NOUN
ajis02-1971	586	32	in	in	ADP
ajis02-1971	586	33	india	india	PROPN
ajis02-1971	586	34	’	'	PUNCT
ajis02-1971	586	35	2015	2015	NUM
ajis02-1971	586	36	)	)	PUNCT
ajis02-1971	586	37	.	.	PUNCT
ajis02-1971	587	1	in	in	ADP
ajis02-1971	587	2	their	their	PRON
ajis02-1971	587	3	report	report	NOUN
ajis02-1971	587	4	,	,	PUNCT
ajis02-1971	587	5	tuesday	tuesday	PROPN
ajis02-1971	587	6	is	be	AUX
ajis02-1971	587	7	the	the	DET
ajis02-1971	587	8	day	day	NOUN
ajis02-1971	587	9	when	when	SCONJ
ajis02-1971	587	10	they	they	PRON
ajis02-1971	587	11	see	see	VERB
ajis02-1971	587	12	maximum	maximum	ADJ
ajis02-1971	587	13	engagement	engagement	NOUN
ajis02-1971	587	14	rates	rate	NOUN
ajis02-1971	587	15	for	for	ADP
ajis02-1971	587	16	email	email	NOUN
ajis02-1971	587	17	open	open	ADJ
ajis02-1971	587	18	rates	rate	NOUN
ajis02-1971	587	19	.	.	PUNCT
ajis02-1971	588	1	as	as	SCONJ
ajis02-1971	588	2	time	time	NOUN
ajis02-1971	588	3	is	be	AUX
ajis02-1971	588	4	confirmed	confirm	VERB
ajis02-1971	588	5	as	as	ADP
ajis02-1971	588	6	a	a	DET
ajis02-1971	588	7	contextual	contextual	ADJ
ajis02-1971	588	8	factor	factor	NOUN
ajis02-1971	588	9	that	that	PRON
ajis02-1971	588	10	has	have	VERB
ajis02-1971	588	11	a	a	DET
ajis02-1971	588	12	significant	significant	ADJ
ajis02-1971	588	13	strong	strong	ADJ
ajis02-1971	588	14	impact	impact	NOUN
ajis02-1971	588	15	on	on	ADP
ajis02-1971	588	16	the	the	DET
ajis02-1971	588	17	effectiveness	effectiveness	NOUN
ajis02-1971	588	18	of	of	ADP
ajis02-1971	588	19	online	online	ADJ
ajis02-1971	588	20	advertising	advertising	NOUN
ajis02-1971	588	21	in	in	ADP
ajis02-1971	588	22	previous	previous	ADJ
ajis02-1971	588	23	studies	study	NOUN
ajis02-1971	588	24	,	,	PUNCT
ajis02-1971	588	25	the	the	DET
ajis02-1971	588	26	present	present	ADJ
ajis02-1971	588	27	study	study	NOUN
ajis02-1971	588	28	hypothesized	hypothesize	VERB
ajis02-1971	588	29	that	that	SCONJ
ajis02-1971	588	30	:	:	PUNCT
ajis02-1971	588	31	hypothesis	hypothesis	NOUN
ajis02-1971	588	32	6	6	NUM
ajis02-1971	588	33	:	:	PUNCT
ajis02-1971	588	34	the	the	DET
ajis02-1971	588	35	impact	impact	NOUN
ajis02-1971	588	36	of	of	ADP
ajis02-1971	588	37	time	time	NOUN
ajis02-1971	588	38	on	on	ADP
ajis02-1971	588	39	the	the	DET
ajis02-1971	588	40	click	click	VERB
ajis02-1971	588	41	-	-	PUNCT
ajis02-1971	588	42	through	through	ADP
ajis02-1971	588	43	rate	rate	NOUN
ajis02-1971	588	44	of	of	ADP
ajis02-1971	588	45	mobile	mobile	ADJ
ajis02-1971	588	46	in	in	ADP
ajis02-1971	588	47	-	-	PUNCT
ajis02-1971	588	48	app	app	NOUN
ajis02-1971	588	49	advertising	advertising	NOUN
ajis02-1971	588	50	is	be	AUX
ajis02-1971	588	51	strongly	strongly	ADV
ajis02-1971	588	52	moderated	moderate	VERB
ajis02-1971	588	53	by	by	ADP
ajis02-1971	588	54	the	the	DET
ajis02-1971	588	55	publishers	publisher	NOUN
ajis02-1971	588	56	-	-	PUNCT
ajis02-1971	588	57	controlled	control	VERB
ajis02-1971	588	58	factors	factor	NOUN
ajis02-1971	588	59	grewal	grewal	PROPN
ajis02-1971	588	60	,	,	PUNCT
ajis02-1971	588	61	bart	bart	PROPN
ajis02-1971	588	62	,	,	PUNCT
ajis02-1971	588	63	spann	spann	PROPN
ajis02-1971	588	64	and	and	CCONJ
ajis02-1971	588	65	zubcsek	zubcsek	PROPN
ajis02-1971	588	66	(	(	PUNCT
ajis02-1971	588	67	2016	2016	NUM
ajis02-1971	588	68	)	)	PUNCT
ajis02-1971	588	69	identified	identify	VERB
ajis02-1971	588	70	six	six	NUM
ajis02-1971	588	71	ad	ad	NOUN
ajis02-1971	588	72	elements	element	NOUN
ajis02-1971	588	73	:	:	PUNCT
ajis02-1971	588	74	ad	ad	NOUN
ajis02-1971	588	75	medium	medium	NOUN
ajis02-1971	588	76	,	,	PUNCT
ajis02-1971	588	77	medium	medium	ADJ
ajis02-1971	588	78	type	type	NOUN
ajis02-1971	588	79	,	,	PUNCT
ajis02-1971	588	80	push	push	NOUN
ajis02-1971	588	81	/	/	SYM
ajis02-1971	588	82	pull	pull	NOUN
ajis02-1971	588	83	,	,	PUNCT
ajis02-1971	588	84	interactive	interactive	ADJ
ajis02-1971	588	85	/	/	SYM
ajis02-1971	588	86	static	static	ADJ
ajis02-1971	588	87	,	,	PUNCT
ajis02-1971	588	88	promotional	promotional	ADJ
ajis02-1971	588	89	elements	element	NOUN
ajis02-1971	588	90	.	.	PUNCT
ajis02-1971	589	1	the	the	DET
ajis02-1971	589	2	medium	medium	ADJ
ajis02-1971	589	3	type	type	NOUN
ajis02-1971	589	4	is	be	AUX
ajis02-1971	589	5	the	the	DET
ajis02-1971	589	6	channel	channel	NOUN
ajis02-1971	589	7	through	through	ADP
ajis02-1971	589	8	which	which	PRON
ajis02-1971	589	9	the	the	DET
ajis02-1971	589	10	ad	ad	NOUN
ajis02-1971	589	11	is	be	AUX
ajis02-1971	589	12	served	serve	VERB
ajis02-1971	589	13	to	to	ADP
ajis02-1971	589	14	a	a	DET
ajis02-1971	589	15	consumer	consumer	NOUN
ajis02-1971	589	16	.	.	PUNCT
ajis02-1971	590	1	the	the	DET
ajis02-1971	590	2	medium	medium	ADJ
ajis02-1971	590	3	types	type	NOUN
ajis02-1971	590	4	can	can	AUX
ajis02-1971	590	5	be	be	AUX
ajis02-1971	590	6	a	a	DET
ajis02-1971	590	7	webpage	webpage	NOUN
ajis02-1971	590	8	or	or	CCONJ
ajis02-1971	590	9	a	a	DET
ajis02-1971	590	10	mobile	mobile	ADJ
ajis02-1971	590	11	application	application	NOUN
ajis02-1971	590	12	.	.	PUNCT
ajis02-1971	591	1	the	the	DET
ajis02-1971	591	2	content	content	NOUN
ajis02-1971	591	3	of	of	ADP
ajis02-1971	591	4	the	the	DET
ajis02-1971	591	5	webpage	webpage	NOUN
ajis02-1971	591	6	or	or	CCONJ
ajis02-1971	591	7	application	application	NOUN
ajis02-1971	591	8	can	can	AUX
ajis02-1971	591	9	influence	influence	VERB
ajis02-1971	591	10	the	the	DET
ajis02-1971	591	11	perception	perception	NOUN
ajis02-1971	591	12	of	of	ADP
ajis02-1971	591	13	an	an	DET
ajis02-1971	591	14	ad	ad	NOUN
ajis02-1971	591	15	(	(	PUNCT
ajis02-1971	591	16	grewal	grewal	PROPN
ajis02-1971	591	17	,	,	PUNCT
ajis02-1971	591	18	bart	bart	PROPN
ajis02-1971	591	19	,	,	PUNCT
ajis02-1971	591	20	spann	spann	PROPN
ajis02-1971	591	21	&	&	CCONJ
ajis02-1971	591	22	zubcsek	zubcsek	PROPN
ajis02-1971	591	23	2016	2016	NUM
ajis02-1971	591	24	)	)	PUNCT
ajis02-1971	591	25	.	.	PUNCT
ajis02-1971	592	1	the	the	DET
ajis02-1971	592	2	medium	medium	ADJ
ajis02-1971	592	3	type	type	NOUN
ajis02-1971	592	4	can	can	AUX
ajis02-1971	592	5	also	also	ADV
ajis02-1971	592	6	be	be	AUX
ajis02-1971	592	7	the	the	DET
ajis02-1971	592	8	platform	platform	NOUN
ajis02-1971	592	9	(	(	PUNCT
ajis02-1971	592	10	e.g.	e.g.	ADV
ajis02-1971	592	11	ios	ios	PROPN
ajis02-1971	592	12	and	and	CCONJ
ajis02-1971	592	13	android	android	NOUN
ajis02-1971	592	14	)	)	PUNCT
ajis02-1971	592	15	on	on	ADP
ajis02-1971	592	16	which	which	PRON
ajis02-1971	592	17	the	the	DET
ajis02-1971	592	18	app	app	NOUN
ajis02-1971	592	19	is	be	AUX
ajis02-1971	592	20	running	run	VERB
ajis02-1971	592	21	.	.	PUNCT
ajis02-1971	593	1	as	as	SCONJ
ajis02-1971	593	2	these	these	DET
ajis02-1971	593	3	mobile	mobile	ADJ
ajis02-1971	593	4	platforms	platform	NOUN
ajis02-1971	593	5	have	have	VERB
ajis02-1971	593	6	very	very	ADV
ajis02-1971	593	7	different	different	ADJ
ajis02-1971	593	8	characteristics	characteristic	NOUN
ajis02-1971	593	9	,	,	PUNCT
ajis02-1971	593	10	it	it	PRON
ajis02-1971	593	11	could	could	AUX
ajis02-1971	593	12	be	be	AUX
ajis02-1971	593	13	assumed	assume	VERB
ajis02-1971	593	14	that	that	SCONJ
ajis02-1971	593	15	ads	ad	NOUN
ajis02-1971	593	16	displaying	display	VERB
ajis02-1971	593	17	on	on	ADP
ajis02-1971	593	18	different	different	ADJ
ajis02-1971	593	19	platforms	platform	NOUN
ajis02-1971	593	20	generate	generate	VERB
ajis02-1971	593	21	different	different	ADJ
ajis02-1971	593	22	click	click	VERB
ajis02-1971	593	23	-	-	PUNCT
ajis02-1971	593	24	through	through	ADP
ajis02-1971	593	25	rate	rate	NOUN
ajis02-1971	593	26	.	.	PUNCT
ajis02-1971	594	1	given	give	VERB
ajis02-1971	594	2	users	user	NOUN
ajis02-1971	594	3	differ	differ	VERB
ajis02-1971	594	4	in	in	ADP
ajis02-1971	594	5	their	their	PRON
ajis02-1971	594	6	motivation	motivation	NOUN
ajis02-1971	594	7	to	to	PART
ajis02-1971	594	8	access	access	VERB
ajis02-1971	594	9	the	the	DET
ajis02-1971	594	10	web	web	NOUN
ajis02-1971	594	11	such	such	ADJ
ajis02-1971	594	12	as	as	ADP
ajis02-1971	594	13	information	information	NOUN
ajis02-1971	594	14	seekers	seeker	NOUN
ajis02-1971	594	15	and	and	CCONJ
ajis02-1971	594	16	entertainment	entertainment	NOUN
ajis02-1971	594	17	seekers	seeker	NOUN
ajis02-1971	594	18	,	,	PUNCT
ajis02-1971	594	19	website	website	NOUN
ajis02-1971	594	20	users	user	NOUN
ajis02-1971	594	21	might	might	AUX
ajis02-1971	594	22	react	react	VERB
ajis02-1971	594	23	differently	differently	ADV
ajis02-1971	594	24	to	to	ADP
ajis02-1971	594	25	advertisements	advertisement	NOUN
ajis02-1971	594	26	on	on	ADP
ajis02-1971	594	27	news	news	NOUN
ajis02-1971	594	28	and	and	CCONJ
ajis02-1971	594	29	entertainment	entertainment	NOUN
ajis02-1971	594	30	sites	site	NOUN
ajis02-1971	594	31	(	(	PUNCT
ajis02-1971	594	32	san	san	PROPN
ajis02-1971	594	33	josé	josé	PROPN
ajis02-1971	594	34	-	-	PUNCT
ajis02-1971	594	35	cabezudo	cabezudo	PROPN
ajis02-1971	594	36	,	,	PUNCT
ajis02-1971	594	37	gutiérrez	gutiérrez	NOUN
ajis02-1971	594	38	-	-	PUNCT
ajis02-1971	594	39	cillán	cillán	NOUN
ajis02-1971	594	40	&	&	CCONJ
ajis02-1971	594	41	gutiérrez	gutiérrez	PROPN
ajis02-1971	594	42	-	-	PUNCT
ajis02-1971	594	43	arranz	arranz	PROPN
ajis02-1971	594	44	2008	2008	NUM
ajis02-1971	594	45	)	)	PUNCT
ajis02-1971	594	46	.	.	PUNCT
ajis02-1971	595	1	similar	similar	ADJ
ajis02-1971	595	2	to	to	ADP
ajis02-1971	595	3	banner	banner	NOUN
ajis02-1971	595	4	elements	element	NOUN
ajis02-1971	595	5	,	,	PUNCT
ajis02-1971	595	6	the	the	DET
ajis02-1971	595	7	website	website	NOUN
ajis02-1971	595	8	type	type	NOUN
ajis02-1971	595	9	relates	relate	VERB
ajis02-1971	595	10	to	to	ADP
ajis02-1971	595	11	user	user	NOUN
ajis02-1971	595	12	involvement	involvement	NOUN
ajis02-1971	595	13	.	.	PUNCT
ajis02-1971	596	1	based	base	VERB
ajis02-1971	596	2	on	on	ADP
ajis02-1971	596	3	motives	motive	NOUN
ajis02-1971	596	4	to	to	PART
ajis02-1971	596	5	use	use	VERB
ajis02-1971	596	6	the	the	DET
ajis02-1971	596	7	web	web	NOUN
ajis02-1971	596	8	,	,	PUNCT
ajis02-1971	596	9	web	web	NOUN
ajis02-1971	596	10	users	user	NOUN
ajis02-1971	596	11	search	search	VERB
ajis02-1971	596	12	a	a	DET
ajis02-1971	596	13	website	website	NOUN
ajis02-1971	596	14	,	,	PUNCT
ajis02-1971	596	15	scrutinizing	scrutinize	VERB
ajis02-1971	596	16	core	core	ADJ
ajis02-1971	596	17	information	information	NOUN
ajis02-1971	596	18	to	to	PART
ajis02-1971	596	19	achieve	achieve	VERB
ajis02-1971	596	20	search	search	NOUN
ajis02-1971	596	21	satisfaction	satisfaction	NOUN
ajis02-1971	596	22	or	or	CCONJ
ajis02-1971	596	23	surf	surf	NOUN
ajis02-1971	596	24	a	a	DET
ajis02-1971	596	25	website	website	NOUN
ajis02-1971	596	26	in	in	ADP
ajis02-1971	596	27	an	an	DET
ajis02-1971	596	28	experiential	experiential	ADJ
ajis02-1971	596	29	mode	mode	NOUN
ajis02-1971	596	30	,	,	PUNCT
ajis02-1971	596	31	skimming	skim	VERB
ajis02-1971	596	32	australasian	australasian	ADJ
ajis02-1971	596	33	journal	journal	NOUN
ajis02-1971	596	34	of	of	ADP
ajis02-1971	596	35	information	information	PROPN
ajis02-1971	596	36	systems	systems	PROPN
ajis02-1971	596	37	truong	truong	PROPN
ajis02-1971	596	38	,	,	PUNCT
ajis02-1971	596	39	nkhoma	nkhoma	PROPN
ajis02-1971	596	40	&	&	CCONJ
ajis02-1971	596	41	pansuwong	pansuwong	ADJ
ajis02-1971	596	42	2019	2019	NUM
ajis02-1971	596	43	,	,	PUNCT
ajis02-1971	596	44	vol	vol	NOUN
ajis02-1971	596	45	23	23	NUM
ajis02-1971	596	46	,	,	PUNCT
ajis02-1971	596	47	research	research	NOUN
ajis02-1971	596	48	article	article	NOUN
ajis02-1971	596	49	integrated	integrate	VERB
ajis02-1971	596	50	effectiveness	effectiveness	NOUN
ajis02-1971	596	51	framework	framework	NOUN
ajis02-1971	596	52	for	for	ADP
ajis02-1971	596	53	in	in	ADP
ajis02-1971	596	54	-	-	PUNCT
ajis02-1971	596	55	app	app	NOUN
ajis02-1971	596	56	advertising	advertising	NOUN
ajis02-1971	596	57	25	25	NUM
ajis02-1971	596	58	core	core	NOUN
ajis02-1971	596	59	and	and	CCONJ
ajis02-1971	596	60	peripheral	peripheral	ADJ
ajis02-1971	596	61	information	information	NOUN
ajis02-1971	596	62	(	(	PUNCT
ajis02-1971	596	63	muylle	muylle	NOUN
ajis02-1971	596	64	,	,	PUNCT
ajis02-1971	596	65	moenaert	moenaert	PROPN
ajis02-1971	596	66	&	&	CCONJ
ajis02-1971	596	67	despontin	despontin	PROPN
ajis02-1971	596	68	1999	1999	NUM
ajis02-1971	596	69	)	)	PUNCT
ajis02-1971	596	70	.	.	PUNCT
ajis02-1971	597	1	a	a	DET
ajis02-1971	597	2	study	study	NOUN
ajis02-1971	597	3	by	by	ADP
ajis02-1971	597	4	zorn	zorn	PROPN
ajis02-1971	597	5	et	et	PROPN
ajis02-1971	597	6	al	al	PROPN
ajis02-1971	597	7	.	.	PROPN
ajis02-1971	597	8	(	(	PUNCT
ajis02-1971	597	9	2012	2012	NUM
ajis02-1971	597	10	)	)	PUNCT
ajis02-1971	597	11	showed	show	VERB
ajis02-1971	597	12	that	that	SCONJ
ajis02-1971	597	13	different	different	ADJ
ajis02-1971	597	14	websites	website	NOUN
ajis02-1971	597	15	have	have	VERB
ajis02-1971	597	16	different	different	ADJ
ajis02-1971	597	17	users	user	NOUN
ajis02-1971	597	18	.	.	PUNCT
ajis02-1971	598	1	users	user	NOUN
ajis02-1971	598	2	on	on	ADP
ajis02-1971	598	3	one	one	NUM
ajis02-1971	598	4	social	social	ADJ
ajis02-1971	598	5	networking	networking	NOUN
ajis02-1971	598	6	site	site	NOUN
ajis02-1971	598	7	,	,	PUNCT
ajis02-1971	598	8	myspace.no	myspace.no	PROPN
ajis02-1971	598	9	,	,	PUNCT
ajis02-1971	598	10	preferred	preferred	ADJ
ajis02-1971	598	11	animated	animate	VERB
ajis02-1971	598	12	ads	ad	NOUN
ajis02-1971	598	13	but	but	CCONJ
ajis02-1971	598	14	users	user	NOUN
ajis02-1971	598	15	of	of	ADP
ajis02-1971	598	16	the	the	DET
ajis02-1971	598	17	other	other	ADJ
ajis02-1971	598	18	social	social	ADJ
ajis02-1971	598	19	networking	network	VERB
ajis02-1971	598	20	site	site	NOUN
ajis02-1971	598	21	,	,	PUNCT
ajis02-1971	598	22	ebuddy	ebuddy	NOUN
ajis02-1971	598	23	,	,	PUNCT
ajis02-1971	598	24	preferred	preferred	ADJ
ajis02-1971	598	25	static	static	ADJ
ajis02-1971	598	26	ads	ad	NOUN
ajis02-1971	598	27	.	.	PUNCT
ajis02-1971	599	1	for	for	ADP
ajis02-1971	599	2	surf	surf	NOUN
ajis02-1971	599	3	sites	site	NOUN
ajis02-1971	599	4	,	,	PUNCT
ajis02-1971	599	5	animated	animate	VERB
ajis02-1971	599	6	ads	ad	NOUN
ajis02-1971	599	7	worked	work	VERB
ajis02-1971	599	8	significantly	significantly	ADV
ajis02-1971	599	9	better	well	ADV
ajis02-1971	599	10	than	than	ADP
ajis02-1971	599	11	static	static	ADJ
ajis02-1971	599	12	ads	ad	NOUN
ajis02-1971	599	13	.	.	PUNCT
ajis02-1971	600	1	yet	yet	ADV
ajis02-1971	600	2	,	,	PUNCT
ajis02-1971	600	3	myspace.no	myspace.no	NOUN
ajis02-1971	600	4	accounted	account	VERB
ajis02-1971	600	5	for	for	ADP
ajis02-1971	600	6	96	96	NUM
ajis02-1971	600	7	%	%	NOUN
ajis02-1971	600	8	of	of	ADP
ajis02-1971	600	9	all	all	DET
ajis02-1971	600	10	impressions	impression	NOUN
ajis02-1971	600	11	on	on	ADP
ajis02-1971	600	12	surf	surf	NOUN
ajis02-1971	600	13	sites	site	NOUN
ajis02-1971	600	14	and	and	CCONJ
ajis02-1971	600	15	english	english	ADJ
ajis02-1971	600	16	static	static	ADJ
ajis02-1971	600	17	ads	ad	NOUN
ajis02-1971	600	18	worked	work	VERB
ajis02-1971	600	19	best	good	ADJ
ajis02-1971	600	20	for	for	ADP
ajis02-1971	600	21	the	the	DET
ajis02-1971	600	22	second	second	ADJ
ajis02-1971	600	23	surf	surf	NOUN
ajis02-1971	600	24	site	site	NOUN
ajis02-1971	600	25	,	,	PUNCT
ajis02-1971	600	26	ebuddy.no	ebuddy.no	PROPN
ajis02-1971	600	27	.	.	PUNCT
ajis02-1971	600	28	ctrs	ctrs	PROPN
ajis02-1971	600	29	for	for	ADP
ajis02-1971	600	30	static	static	ADJ
ajis02-1971	600	31	ads	ad	NOUN
ajis02-1971	600	32	and	and	CCONJ
ajis02-1971	600	33	animated	animate	VERB
ajis02-1971	600	34	ads	ad	NOUN
ajis02-1971	600	35	had	have	VERB
ajis02-1971	600	36	an	an	DET
ajis02-1971	600	37	insignificant	insignificant	ADJ
ajis02-1971	600	38	difference	difference	NOUN
ajis02-1971	600	39	in	in	ADP
ajis02-1971	600	40	search	search	NOUN
ajis02-1971	600	41	sites	site	NOUN
ajis02-1971	600	42	.	.	PUNCT
ajis02-1971	601	1	advertisements	advertisement	NOUN
ajis02-1971	601	2	placed	place	VERB
ajis02-1971	601	3	on	on	ADP
ajis02-1971	601	4	different	different	ADJ
ajis02-1971	601	5	apps	app	NOUN
ajis02-1971	601	6	could	could	AUX
ajis02-1971	601	7	have	have	VERB
ajis02-1971	601	8	different	different	ADJ
ajis02-1971	601	9	results	result	NOUN
ajis02-1971	601	10	as	as	SCONJ
ajis02-1971	601	11	shown	show	VERB
ajis02-1971	601	12	in	in	ADP
ajis02-1971	601	13	the	the	DET
ajis02-1971	601	14	study	study	NOUN
ajis02-1971	601	15	of	of	ADP
ajis02-1971	601	16	brakenhoff	brakenhoff	NOUN
ajis02-1971	601	17	and	and	CCONJ
ajis02-1971	601	18	spruit	spruit	NOUN
ajis02-1971	601	19	(	(	PUNCT
ajis02-1971	601	20	2017	2017	NUM
ajis02-1971	601	21	)	)	PUNCT
ajis02-1971	601	22	.	.	PUNCT
ajis02-1971	602	1	as	as	SCONJ
ajis02-1971	602	2	app	app	PROPN
ajis02-1971	602	3	design	design	NOUN
ajis02-1971	602	4	is	be	AUX
ajis02-1971	602	5	confirmed	confirm	VERB
ajis02-1971	602	6	as	as	ADP
ajis02-1971	602	7	a	a	DET
ajis02-1971	602	8	factor	factor	NOUN
ajis02-1971	602	9	that	that	PRON
ajis02-1971	602	10	has	have	VERB
ajis02-1971	602	11	a	a	DET
ajis02-1971	602	12	significant	significant	ADJ
ajis02-1971	602	13	strong	strong	ADJ
ajis02-1971	602	14	impact	impact	NOUN
ajis02-1971	602	15	on	on	ADP
ajis02-1971	602	16	the	the	DET
ajis02-1971	602	17	effectiveness	effectiveness	NOUN
ajis02-1971	602	18	of	of	ADP
ajis02-1971	602	19	online	online	ADJ
ajis02-1971	602	20	advertising	advertising	NOUN
ajis02-1971	602	21	in	in	ADP
ajis02-1971	602	22	previous	previous	ADJ
ajis02-1971	602	23	studies	study	NOUN
ajis02-1971	602	24	,	,	PUNCT
ajis02-1971	602	25	the	the	DET
ajis02-1971	602	26	present	present	ADJ
ajis02-1971	602	27	study	study	NOUN
ajis02-1971	602	28	hypothesized	hypothesize	VERB
ajis02-1971	602	29	that	that	SCONJ
ajis02-1971	602	30	:	:	PUNCT
ajis02-1971	602	31	hypothesis	hypothesis	NOUN
ajis02-1971	602	32	7	7	NUM
ajis02-1971	602	33	:	:	PUNCT
ajis02-1971	602	34	the	the	DET
ajis02-1971	602	35	impact	impact	NOUN
ajis02-1971	602	36	of	of	ADP
ajis02-1971	602	37	ad	ad	NOUN
ajis02-1971	602	38	medium	medium	NOUN
ajis02-1971	602	39	on	on	ADP
ajis02-1971	602	40	the	the	DET
ajis02-1971	602	41	click	click	VERB
ajis02-1971	602	42	-	-	PUNCT
ajis02-1971	602	43	through	through	ADP
ajis02-1971	602	44	rate	rate	NOUN
ajis02-1971	602	45	of	of	ADP
ajis02-1971	602	46	mobile	mobile	ADJ
ajis02-1971	602	47	in	in	ADP
ajis02-1971	602	48	-	-	PUNCT
ajis02-1971	602	49	app	app	NOUN
ajis02-1971	602	50	advertising	advertising	NOUN
ajis02-1971	602	51	is	be	AUX
ajis02-1971	602	52	strongly	strongly	ADV
ajis02-1971	602	53	moderated	moderate	VERB
ajis02-1971	602	54	by	by	ADP
ajis02-1971	602	55	the	the	DET
ajis02-1971	602	56	publishers	publisher	NOUN
ajis02-1971	602	57	-	-	PUNCT
ajis02-1971	602	58	controlled	control	VERB
ajis02-1971	602	59	factors	factor	NOUN
ajis02-1971	602	60	grewal	grewal	PROPN
ajis02-1971	602	61	,	,	PUNCT
ajis02-1971	602	62	bart	bart	PROPN
ajis02-1971	602	63	,	,	PUNCT
ajis02-1971	602	64	spann	spann	PROPN
ajis02-1971	602	65	and	and	CCONJ
ajis02-1971	602	66	zubcsek	zubcsek	PROPN
ajis02-1971	602	67	(	(	PUNCT
ajis02-1971	602	68	2016	2016	NUM
ajis02-1971	602	69	)	)	PUNCT
ajis02-1971	602	70	distinguished	distinguish	VERB
ajis02-1971	602	71	four	four	NUM
ajis02-1971	602	72	different	different	ADJ
ajis02-1971	602	73	ad	ad	NOUN
ajis02-1971	602	74	types	type	NOUN
ajis02-1971	602	75	:	:	PUNCT
ajis02-1971	602	76	static	static	ADJ
ajis02-1971	602	77	,	,	PUNCT
ajis02-1971	602	78	dynamic	dynamic	ADJ
ajis02-1971	602	79	,	,	PUNCT
ajis02-1971	602	80	interactive	interactive	ADJ
ajis02-1971	602	81	,	,	PUNCT
ajis02-1971	602	82	and	and	CCONJ
ajis02-1971	602	83	ads	ad	NOUN
ajis02-1971	602	84	containing	contain	VERB
ajis02-1971	602	85	a	a	DET
ajis02-1971	602	86	video	video	NOUN
ajis02-1971	602	87	.	.	PUNCT
ajis02-1971	603	1	in	in	ADP
ajis02-1971	603	2	the	the	DET
ajis02-1971	603	3	maef	maef	NOUN
ajis02-1971	603	4	the	the	DET
ajis02-1971	603	5	creative	creative	ADJ
ajis02-1971	603	6	attributes	attribute	NOUN
ajis02-1971	603	7	are	be	AUX
ajis02-1971	603	8	indicated	indicate	VERB
ajis02-1971	603	9	as	as	ADP
ajis02-1971	603	10	interactive	interactive	ADJ
ajis02-1971	603	11	/	/	SYM
ajis02-1971	603	12	static	static	NOUN
ajis02-1971	603	13	.	.	PUNCT
ajis02-1971	604	1	the	the	DET
ajis02-1971	604	2	type	type	NOUN
ajis02-1971	604	3	of	of	ADP
ajis02-1971	604	4	creative	creative	ADJ
ajis02-1971	604	5	in	in	ADP
ajis02-1971	604	6	an	an	DET
ajis02-1971	604	7	ad	ad	NOUN
ajis02-1971	604	8	can	can	AUX
ajis02-1971	604	9	be	be	AUX
ajis02-1971	604	10	important	important	ADJ
ajis02-1971	604	11	regarding	regard	VERB
ajis02-1971	604	12	how	how	SCONJ
ajis02-1971	604	13	inviting	invite	VERB
ajis02-1971	604	14	the	the	DET
ajis02-1971	604	15	ad	ad	NOUN
ajis02-1971	604	16	is	be	AUX
ajis02-1971	604	17	for	for	ADP
ajis02-1971	604	18	interaction	interaction	NOUN
ajis02-1971	604	19	.	.	PUNCT
ajis02-1971	605	1	according	accord	VERB
ajis02-1971	605	2	to	to	ADP
ajis02-1971	605	3	edizel	edizel	NOUN
ajis02-1971	605	4	,	,	PUNCT
ajis02-1971	605	5	mantrach	mantrach	NOUN
ajis02-1971	605	6	and	and	CCONJ
ajis02-1971	605	7	bai	bai	PROPN
ajis02-1971	605	8	(	(	PUNCT
ajis02-1971	605	9	2017	2017	NUM
ajis02-1971	605	10	)	)	PUNCT
ajis02-1971	605	11	,	,	PUNCT
ajis02-1971	605	12	many	many	ADJ
ajis02-1971	605	13	advertisers	advertiser	NOUN
ajis02-1971	605	14	have	have	AUX
ajis02-1971	605	15	begun	begin	VERB
ajis02-1971	605	16	to	to	PART
ajis02-1971	605	17	implement	implement	VERB
ajis02-1971	605	18	animated	animate	VERB
ajis02-1971	605	19	banners	banner	NOUN
ajis02-1971	605	20	to	to	PART
ajis02-1971	605	21	deliver	deliver	VERB
ajis02-1971	605	22	a	a	DET
ajis02-1971	605	23	progressive	progressive	ADJ
ajis02-1971	605	24	and	and	CCONJ
ajis02-1971	605	25	sequential	sequential	ADJ
ajis02-1971	605	26	image	image	NOUN
ajis02-1971	605	27	.	.	PUNCT
ajis02-1971	606	1	it	it	PRON
ajis02-1971	606	2	is	be	AUX
ajis02-1971	606	3	well	well	ADV
ajis02-1971	606	4	known	know	VERB
ajis02-1971	606	5	that	that	SCONJ
ajis02-1971	606	6	television	television	NOUN
ajis02-1971	606	7	is	be	AUX
ajis02-1971	606	8	one	one	NUM
ajis02-1971	606	9	of	of	ADP
ajis02-1971	606	10	the	the	DET
ajis02-1971	606	11	most	most	ADV
ajis02-1971	606	12	intrusive	intrusive	ADJ
ajis02-1971	606	13	,	,	PUNCT
ajis02-1971	606	14	involving	involve	VERB
ajis02-1971	606	15	media	medium	NOUN
ajis02-1971	606	16	forms	form	NOUN
ajis02-1971	606	17	because	because	SCONJ
ajis02-1971	606	18	of	of	ADP
ajis02-1971	606	19	its	its	PRON
ajis02-1971	606	20	ability	ability	NOUN
ajis02-1971	606	21	to	to	PART
ajis02-1971	606	22	use	use	VERB
ajis02-1971	606	23	moving	move	VERB
ajis02-1971	606	24	images	image	NOUN
ajis02-1971	606	25	.	.	PUNCT
ajis02-1971	607	1	when	when	SCONJ
ajis02-1971	607	2	banners	banner	NOUN
ajis02-1971	607	3	use	use	VERB
ajis02-1971	607	4	animation	animation	NOUN
ajis02-1971	607	5	,	,	PUNCT
ajis02-1971	607	6	they	they	PRON
ajis02-1971	607	7	also	also	ADV
ajis02-1971	607	8	take	take	VERB
ajis02-1971	607	9	on	on	ADP
ajis02-1971	607	10	the	the	DET
ajis02-1971	607	11	character	character	NOUN
ajis02-1971	607	12	of	of	ADP
ajis02-1971	607	13	television	television	NOUN
ajis02-1971	607	14	advertisements	advertisement	NOUN
ajis02-1971	607	15	,	,	PUNCT
ajis02-1971	607	16	and	and	CCONJ
ajis02-1971	607	17	this	this	PRON
ajis02-1971	607	18	may	may	AUX
ajis02-1971	607	19	suggest	suggest	VERB
ajis02-1971	607	20	that	that	SCONJ
ajis02-1971	607	21	animated	animate	VERB
ajis02-1971	607	22	banner	banner	NOUN
ajis02-1971	607	23	advertisements	advertisement	NOUN
ajis02-1971	607	24	will	will	AUX
ajis02-1971	607	25	attract	attract	VERB
ajis02-1971	607	26	more	more	ADJ
ajis02-1971	607	27	attention	attention	NOUN
ajis02-1971	607	28	and	and	CCONJ
ajis02-1971	607	29	hence	hence	ADV
ajis02-1971	607	30	be	be	AUX
ajis02-1971	607	31	clicked	click	VERB
ajis02-1971	607	32	more	more	ADJ
ajis02-1971	607	33	(	(	PUNCT
ajis02-1971	607	34	wegert	wegert	PROPN
ajis02-1971	607	35	2002	2002	NUM
ajis02-1971	607	36	)	)	PUNCT
ajis02-1971	607	37	.	.	PUNCT
ajis02-1971	608	1	studies	study	NOUN
ajis02-1971	608	2	of	of	ADP
ajis02-1971	608	3	the	the	DET
ajis02-1971	608	4	side	side	NOUN
ajis02-1971	608	5	-	-	PUNCT
ajis02-1971	608	6	by	by	ADP
ajis02-1971	608	7	-	-	PUNCT
ajis02-1971	608	8	side	side	NOUN
ajis02-1971	608	9	performance	performance	NOUN
ajis02-1971	608	10	of	of	ADP
ajis02-1971	608	11	advertisements	advertisement	NOUN
ajis02-1971	608	12	for	for	ADP
ajis02-1971	608	13	different	different	ADJ
ajis02-1971	608	14	companies	company	NOUN
ajis02-1971	608	15	conducted	conduct	VERB
ajis02-1971	608	16	by	by	ADP
ajis02-1971	608	17	acnielsen	acnielsen	PROPN
ajis02-1971	608	18	suggest	suggest	VERB
ajis02-1971	608	19	that	that	SCONJ
ajis02-1971	608	20	animation	animation	NOUN
ajis02-1971	608	21	increases	increase	NOUN
ajis02-1971	608	22	click	click	VERB
ajis02-1971	608	23	rate	rate	NOUN
ajis02-1971	608	24	(	(	PUNCT
ajis02-1971	608	25	briggs	briggs	PROPN
ajis02-1971	608	26	2001	2001	NUM
ajis02-1971	608	27	)	)	PUNCT
ajis02-1971	608	28	.	.	PUNCT
ajis02-1971	609	1	based	base	VERB
ajis02-1971	609	2	on	on	ADP
ajis02-1971	609	3	their	their	PRON
ajis02-1971	609	4	experiment	experiment	NOUN
ajis02-1971	609	5	,	,	PUNCT
ajis02-1971	609	6	li	li	PROPN
ajis02-1971	609	7	,	,	PUNCT
ajis02-1971	609	8	h	h	NOUN
ajis02-1971	609	9	and	and	CCONJ
ajis02-1971	609	10	bukovac	bukovac	NOUN
ajis02-1971	609	11	(	(	PUNCT
ajis02-1971	609	12	1999	1999	NUM
ajis02-1971	609	13	)	)	PUNCT
ajis02-1971	609	14	illustrate	illustrate	VERB
ajis02-1971	609	15	that	that	SCONJ
ajis02-1971	609	16	animation	animation	NOUN
ajis02-1971	609	17	increases	increase	VERB
ajis02-1971	609	18	response	response	NOUN
ajis02-1971	609	19	times	time	NOUN
ajis02-1971	609	20	and	and	CCONJ
ajis02-1971	609	21	recall	recall	NOUN
ajis02-1971	609	22	of	of	ADP
ajis02-1971	609	23	banner	banner	NOUN
ajis02-1971	609	24	advertisements	advertisement	NOUN
ajis02-1971	609	25	.	.	PUNCT
ajis02-1971	610	1	ad	ad	NOUN
ajis02-1971	610	2	interactivity	interactivity	NOUN
ajis02-1971	610	3	has	have	VERB
ajis02-1971	610	4	a	a	DET
ajis02-1971	610	5	significant	significant	ADJ
ajis02-1971	610	6	impact	impact	NOUN
ajis02-1971	610	7	on	on	ADP
ajis02-1971	610	8	effectiveness	effectiveness	NOUN
ajis02-1971	610	9	.	.	PUNCT
ajis02-1971	611	1	however	however	ADV
ajis02-1971	611	2	,	,	PUNCT
ajis02-1971	611	3	most	most	ADJ
ajis02-1971	611	4	of	of	ADP
ajis02-1971	611	5	the	the	DET
ajis02-1971	611	6	ads	ad	NOUN
ajis02-1971	611	7	today	today	NOUN
ajis02-1971	611	8	are	be	AUX
ajis02-1971	611	9	still	still	ADV
ajis02-1971	611	10	static	static	ADJ
ajis02-1971	611	11	,	,	PUNCT
ajis02-1971	611	12	and	and	CCONJ
ajis02-1971	611	13	there	there	PRON
ajis02-1971	611	14	are	be	VERB
ajis02-1971	611	15	static	static	ADJ
ajis02-1971	611	16	text	text	NOUN
ajis02-1971	611	17	and	and	CCONJ
ajis02-1971	611	18	static	static	ADJ
ajis02-1971	611	19	image	image	NOUN
ajis02-1971	611	20	.	.	PUNCT
ajis02-1971	612	1	lim	lim	PROPN
ajis02-1971	612	2	,	,	PUNCT
ajis02-1971	612	3	tan	tan	PROPN
ajis02-1971	612	4	and	and	CCONJ
ajis02-1971	612	5	jnr	jnr	ADJ
ajis02-1971	612	6	nwonwu	nwonwu	PROPN
ajis02-1971	612	7	(	(	PUNCT
ajis02-1971	612	8	2013	2013	NUM
ajis02-1971	612	9	)	)	PUNCT
ajis02-1971	612	10	revealed	reveal	VERB
ajis02-1971	612	11	that	that	SCONJ
ajis02-1971	612	12	mobile	mobile	ADJ
ajis02-1971	612	13	users	user	NOUN
ajis02-1971	612	14	better	well	ADV
ajis02-1971	612	15	recall	recall	VERB
ajis02-1971	612	16	static	static	ADJ
ajis02-1971	612	17	image	image	NOUN
ajis02-1971	612	18	banner	banner	NOUN
ajis02-1971	612	19	ads	ad	NOUN
ajis02-1971	612	20	than	than	ADP
ajis02-1971	612	21	static	static	ADJ
ajis02-1971	612	22	text	text	NOUN
ajis02-1971	612	23	ones	one	NOUN
ajis02-1971	612	24	and	and	CCONJ
ajis02-1971	612	25	more	more	ADV
ajis02-1971	612	26	likely	likely	ADJ
ajis02-1971	612	27	to	to	PART
ajis02-1971	612	28	perceive	perceive	VERB
ajis02-1971	612	29	large	large	ADJ
ajis02-1971	612	30	image	image	NOUN
ajis02-1971	612	31	banner	banner	NOUN
ajis02-1971	612	32	ad	ad	NOUN
ajis02-1971	612	33	as	as	ADP
ajis02-1971	612	34	app	app	NOUN
ajis02-1971	612	35	content	content	NOUN
ajis02-1971	612	36	.	.	PUNCT
ajis02-1971	613	1	as	as	SCONJ
ajis02-1971	613	2	ad	ad	NOUN
ajis02-1971	613	3	type	type	NOUN
ajis02-1971	613	4	has	have	AUX
ajis02-1971	613	5	been	be	AUX
ajis02-1971	613	6	confirmed	confirm	VERB
ajis02-1971	613	7	as	as	ADP
ajis02-1971	613	8	a	a	DET
ajis02-1971	613	9	factor	factor	NOUN
ajis02-1971	613	10	that	that	PRON
ajis02-1971	613	11	has	have	VERB
ajis02-1971	613	12	a	a	DET
ajis02-1971	613	13	significant	significant	ADJ
ajis02-1971	613	14	strong	strong	ADJ
ajis02-1971	613	15	impact	impact	NOUN
ajis02-1971	613	16	on	on	ADP
ajis02-1971	613	17	the	the	DET
ajis02-1971	613	18	effectiveness	effectiveness	NOUN
ajis02-1971	613	19	of	of	ADP
ajis02-1971	613	20	online	online	ADJ
ajis02-1971	613	21	advertising	advertising	NOUN
ajis02-1971	613	22	in	in	ADP
ajis02-1971	613	23	previous	previous	ADJ
ajis02-1971	613	24	studies	study	NOUN
ajis02-1971	613	25	,	,	PUNCT
ajis02-1971	613	26	this	this	DET
ajis02-1971	613	27	study	study	NOUN
ajis02-1971	613	28	hypothesized	hypothesize	VERB
ajis02-1971	613	29	that	that	SCONJ
ajis02-1971	613	30	:	:	PUNCT
ajis02-1971	613	31	hypothesis	hypothesis	NOUN
ajis02-1971	613	32	8	8	NUM
ajis02-1971	613	33	:	:	PUNCT
ajis02-1971	613	34	the	the	DET
ajis02-1971	613	35	impact	impact	NOUN
ajis02-1971	613	36	of	of	ADP
ajis02-1971	613	37	ad	ad	NOUN
ajis02-1971	613	38	type	type	NOUN
ajis02-1971	613	39	on	on	ADP
ajis02-1971	613	40	the	the	DET
ajis02-1971	613	41	click	click	VERB
ajis02-1971	613	42	-	-	PUNCT
ajis02-1971	613	43	through	through	ADP
ajis02-1971	613	44	rate	rate	NOUN
ajis02-1971	613	45	of	of	ADP
ajis02-1971	613	46	mobile	mobile	ADJ
ajis02-1971	613	47	in	in	ADP
ajis02-1971	613	48	-	-	PUNCT
ajis02-1971	613	49	app	app	NOUN
ajis02-1971	613	50	advertising	advertising	NOUN
ajis02-1971	613	51	is	be	AUX
ajis02-1971	613	52	strongly	strongly	ADV
ajis02-1971	613	53	moderated	moderate	VERB
ajis02-1971	613	54	by	by	ADP
ajis02-1971	613	55	the	the	DET
ajis02-1971	613	56	publishers	publisher	NOUN
ajis02-1971	613	57	-	-	PUNCT
ajis02-1971	613	58	controlled	control	VERB
ajis02-1971	613	59	factors	factor	NOUN
ajis02-1971	613	60	in	in	ADP
ajis02-1971	613	61	this	this	DET
ajis02-1971	613	62	section	section	NOUN
ajis02-1971	613	63	,	,	PUNCT
ajis02-1971	613	64	four	four	NUM
ajis02-1971	613	65	publishers	publisher	NOUN
ajis02-1971	613	66	-	-	PUNCT
ajis02-1971	613	67	controlled	control	VERB
ajis02-1971	613	68	factors	factor	NOUN
ajis02-1971	613	69	were	be	AUX
ajis02-1971	613	70	identified	identify	VERB
ajis02-1971	613	71	.	.	PUNCT
ajis02-1971	614	1	their	their	PRON
ajis02-1971	614	2	main	main	ADJ
ajis02-1971	614	3	and	and	CCONJ
ajis02-1971	614	4	interactive	interactive	ADJ
ajis02-1971	614	5	effects	effect	NOUN
ajis02-1971	614	6	will	will	AUX
ajis02-1971	614	7	be	be	AUX
ajis02-1971	614	8	evaluated	evaluate	VERB
ajis02-1971	614	9	accordingly	accordingly	ADV
ajis02-1971	614	10	in	in	ADP
ajis02-1971	614	11	the	the	DET
ajis02-1971	614	12	present	present	ADJ
ajis02-1971	614	13	study	study	NOUN
ajis02-1971	614	14	.	.	PUNCT
ajis02-1971	615	1	those	those	DET
ajis02-1971	615	2	constructs	construct	NOUN
ajis02-1971	615	3	and	and	CCONJ
ajis02-1971	615	4	relationships	relationship	NOUN
ajis02-1971	615	5	will	will	AUX
ajis02-1971	615	6	be	be	AUX
ajis02-1971	615	7	part	part	NOUN
ajis02-1971	615	8	of	of	ADP
ajis02-1971	615	9	an	an	DET
ajis02-1971	615	10	integrated	integrate	VERB
ajis02-1971	615	11	effective	effective	ADJ
ajis02-1971	615	12	framework	framework	NOUN
ajis02-1971	615	13	,	,	PUNCT
ajis02-1971	615	14	which	which	PRON
ajis02-1971	615	15	will	will	AUX
ajis02-1971	615	16	be	be	AUX
ajis02-1971	615	17	presented	present	VERB
ajis02-1971	615	18	in	in	ADP
ajis02-1971	615	19	section	section	NOUN
ajis02-1971	615	20	5	5	NUM
ajis02-1971	615	21	.	.	NOUN
ajis02-1971	615	22	5	5	NUM
ajis02-1971	615	23	an	an	DET
ajis02-1971	615	24	integrated	integrate	VERB
ajis02-1971	615	25	effectiveness	effectiveness	NOUN
ajis02-1971	615	26	framework	framework	NOUN
ajis02-1971	615	27	modelling	model	VERB
ajis02-1971	615	28	the	the	DET
ajis02-1971	615	29	factors	factor	NOUN
ajis02-1971	615	30	into	into	ADP
ajis02-1971	615	31	effectiveness	effectiveness	NOUN
ajis02-1971	615	32	framework	framework	NOUN
ajis02-1971	615	33	has	have	VERB
ajis02-1971	615	34	quite	quite	DET
ajis02-1971	615	35	a	a	DET
ajis02-1971	615	36	long	long	ADJ
ajis02-1971	615	37	history	history	NOUN
ajis02-1971	615	38	,	,	PUNCT
ajis02-1971	615	39	starting	start	VERB
ajis02-1971	615	40	with	with	ADP
ajis02-1971	615	41	the	the	DET
ajis02-1971	615	42	original	original	ADJ
ajis02-1971	615	43	ideas	idea	NOUN
ajis02-1971	615	44	of	of	ADP
ajis02-1971	615	45	elmo	elmo	PROPN
ajis02-1971	615	46	st	st	PROPN
ajis02-1971	615	47	.	.	PROPN
ajis02-1971	615	48	lewis	lewis	PROPN
ajis02-1971	615	49	in	in	ADP
ajis02-1971	615	50	1898	1898	NUM
ajis02-1971	615	51	when	when	SCONJ
ajis02-1971	615	52	he	he	PRON
ajis02-1971	615	53	proposed	propose	VERB
ajis02-1971	615	54	a	a	DET
ajis02-1971	615	55	systematic	systematic	ADJ
ajis02-1971	615	56	way	way	NOUN
ajis02-1971	615	57	of	of	ADP
ajis02-1971	615	58	discussing	discuss	VERB
ajis02-1971	615	59	criteria	criterion	NOUN
ajis02-1971	615	60	of	of	ADP
ajis02-1971	615	61	effectiveness	effectiveness	NOUN
ajis02-1971	615	62	.	.	PUNCT
ajis02-1971	616	1	he	he	PRON
ajis02-1971	616	2	did	do	VERB
ajis02-1971	616	3	so	so	ADV
ajis02-1971	616	4	in	in	ADP
ajis02-1971	616	5	the	the	DET
ajis02-1971	616	6	personal	personal	ADJ
ajis02-1971	616	7	selling	selling	NOUN
ajis02-1971	616	8	context	context	NOUN
ajis02-1971	616	9	with	with	ADP
ajis02-1971	616	10	his	his	PRON
ajis02-1971	616	11	“	"	PUNCT
ajis02-1971	616	12	attention	attention	NOUN
ajis02-1971	616	13	,	,	PUNCT
ajis02-1971	616	14	interest	interest	NOUN
ajis02-1971	616	15	,	,	PUNCT
ajis02-1971	616	16	desire	desire	NOUN
ajis02-1971	616	17	and	and	CCONJ
ajis02-1971	616	18	action	action	NOUN
ajis02-1971	616	19	”	"	PUNCT
ajis02-1971	616	20	or	or	CCONJ
ajis02-1971	616	21	aida	aida	PROPN
ajis02-1971	616	22	model	model	PROPN
ajis02-1971	616	23	(	(	PUNCT
ajis02-1971	616	24	barry	barry	PROPN
ajis02-1971	616	25	1987	1987	NUM
ajis02-1971	616	26	)	)	PUNCT
ajis02-1971	616	27	.	.	PUNCT
ajis02-1971	617	1	later	later	ADV
ajis02-1971	617	2	,	,	PUNCT
ajis02-1971	617	3	lavidge	lavidge	VERB
ajis02-1971	617	4	and	and	CCONJ
ajis02-1971	617	5	steiner	steiner	NOUN
ajis02-1971	617	6	(	(	PUNCT
ajis02-1971	617	7	1961	1961	NUM
ajis02-1971	617	8	)	)	PUNCT
ajis02-1971	617	9	postulated	postulate	VERB
ajis02-1971	617	10	a	a	DET
ajis02-1971	617	11	“	"	PUNCT
ajis02-1971	617	12	hierarchy	hierarchy	NOUN
ajis02-1971	617	13	of	of	ADP
ajis02-1971	617	14	effects	effect	NOUN
ajis02-1971	617	15	”	"	PUNCT
ajis02-1971	617	16	in	in	ADP
ajis02-1971	617	17	a	a	DET
ajis02-1971	617	18	stair	stair	NOUN
ajis02-1971	617	19	-	-	PUNCT
ajis02-1971	617	20	step	step	NOUN
ajis02-1971	617	21	fashion	fashion	NOUN
ajis02-1971	617	22	with	with	ADP
ajis02-1971	617	23	attention	attention	NOUN
ajis02-1971	617	24	leading	lead	VERB
ajis02-1971	617	25	to	to	ADP
ajis02-1971	617	26	interest	interest	NOUN
ajis02-1971	617	27	,	,	PUNCT
ajis02-1971	617	28	to	to	ADP
ajis02-1971	617	29	conviction	conviction	NOUN
ajis02-1971	617	30	,	,	PUNCT
ajis02-1971	617	31	to	to	PART
ajis02-1971	617	32	desire	desire	VERB
ajis02-1971	617	33	and	and	CCONJ
ajis02-1971	617	34	finally	finally	ADV
ajis02-1971	617	35	to	to	ADP
ajis02-1971	617	36	action	action	NOUN
ajis02-1971	617	37	.	.	PUNCT
ajis02-1971	618	1	importantly	importantly	ADV
ajis02-1971	618	2	,	,	PUNCT
ajis02-1971	618	3	they	they	PRON
ajis02-1971	618	4	also	also	ADV
ajis02-1971	618	5	categorized	categorize	VERB
ajis02-1971	618	6	these	these	DET
ajis02-1971	618	7	elements	element	NOUN
ajis02-1971	618	8	into	into	ADP
ajis02-1971	618	9	the	the	DET
ajis02-1971	618	10	three	three	NUM
ajis02-1971	618	11	broader	broad	ADJ
ajis02-1971	618	12	categories	category	NOUN
ajis02-1971	618	13	of	of	ADP
ajis02-1971	618	14	“	"	PUNCT
ajis02-1971	618	15	cognition	cognition	NOUN
ajis02-1971	618	16	,	,	PUNCT
ajis02-1971	618	17	”	"	PUNCT
ajis02-1971	618	18	“	"	PUNCT
ajis02-1971	618	19	affection	affection	NOUN
ajis02-1971	618	20	,	,	PUNCT
ajis02-1971	618	21	”	"	PUNCT
ajis02-1971	618	22	and	and	CCONJ
ajis02-1971	618	23	“	"	PUNCT
ajis02-1971	618	24	conation	conation	NOUN
ajis02-1971	618	25	.	.	PUNCT
ajis02-1971	618	26	”	"	PUNCT
ajis02-1971	619	1	“	"	PUNCT
ajis02-1971	619	2	conation	conation	NOUN
ajis02-1971	619	3	”	"	PUNCT
ajis02-1971	619	4	was	be	AUX
ajis02-1971	619	5	then	then	ADV
ajis02-1971	619	6	a	a	DET
ajis02-1971	619	7	popular	popular	ADJ
ajis02-1971	619	8	term	term	NOUN
ajis02-1971	619	9	for	for	ADP
ajis02-1971	619	10	behavior	behavior	NOUN
ajis02-1971	619	11	.	.	PUNCT
ajis02-1971	620	1	many	many	ADJ
ajis02-1971	620	2	hierarchy	hierarchy	NOUN
ajis02-1971	620	3	-	-	PUNCT
ajis02-1971	620	4	of	of	ADP
ajis02-1971	620	5	-	-	PUNCT
ajis02-1971	620	6	effects	effect	NOUN
ajis02-1971	620	7	models	model	NOUN
ajis02-1971	620	8	have	have	AUX
ajis02-1971	620	9	been	be	AUX
ajis02-1971	620	10	proposed	propose	VERB
ajis02-1971	620	11	for	for	ADP
ajis02-1971	620	12	australasian	australasian	ADJ
ajis02-1971	620	13	journal	journal	NOUN
ajis02-1971	620	14	of	of	ADP
ajis02-1971	620	15	information	information	PROPN
ajis02-1971	620	16	systems	systems	PROPN
ajis02-1971	620	17	truong	truong	PROPN
ajis02-1971	620	18	,	,	PUNCT
ajis02-1971	620	19	nkhoma	nkhoma	PROPN
ajis02-1971	620	20	&	&	CCONJ
ajis02-1971	620	21	pansuwong	pansuwong	ADJ
ajis02-1971	620	22	2019	2019	NUM
ajis02-1971	620	23	,	,	PUNCT
ajis02-1971	620	24	vol	vol	NOUN
ajis02-1971	620	25	23	23	NUM
ajis02-1971	620	26	,	,	PUNCT
ajis02-1971	620	27	research	research	NOUN
ajis02-1971	620	28	article	article	NOUN
ajis02-1971	620	29	integrated	integrate	VERB
ajis02-1971	620	30	effectiveness	effectiveness	NOUN
ajis02-1971	620	31	framework	framework	NOUN
ajis02-1971	620	32	for	for	ADP
ajis02-1971	620	33	in	in	ADP
ajis02-1971	620	34	-	-	PUNCT
ajis02-1971	620	35	app	app	NOUN
ajis02-1971	620	36	advertising	advertising	NOUN
ajis02-1971	620	37	26	26	NUM
ajis02-1971	620	38	advertising	advertising	NOUN
ajis02-1971	620	39	effectiveness	effectiveness	NOUN
ajis02-1971	620	40	.	.	PUNCT
ajis02-1971	621	1	one	one	NUM
ajis02-1971	621	2	of	of	ADP
ajis02-1971	621	3	the	the	DET
ajis02-1971	621	4	first	first	ADJ
ajis02-1971	621	5	models	model	NOUN
ajis02-1971	621	6	are	be	AUX
ajis02-1971	621	7	the	the	DET
ajis02-1971	621	8	defining	define	VERB
ajis02-1971	621	9	advertising	advertising	NOUN
ajis02-1971	621	10	goals	goal	NOUN
ajis02-1971	621	11	for	for	ADP
ajis02-1971	621	12	measured	measured	ADJ
ajis02-1971	621	13	advertising	advertising	NOUN
ajis02-1971	621	14	results	result	NOUN
ajis02-1971	621	15	(	(	PUNCT
ajis02-1971	621	16	dagmar	dagmar	PROPN
ajis02-1971	621	17	)	)	PUNCT
ajis02-1971	621	18	.	.	PUNCT
ajis02-1971	622	1	the	the	DET
ajis02-1971	622	2	model	model	NOUN
ajis02-1971	622	3	assumes	assume	VERB
ajis02-1971	622	4	that	that	SCONJ
ajis02-1971	622	5	advertising	advertising	NOUN
ajis02-1971	622	6	works	work	VERB
ajis02-1971	622	7	in	in	ADP
ajis02-1971	622	8	the	the	DET
ajis02-1971	622	9	sequence	sequence	NOUN
ajis02-1971	622	10	of	of	ADP
ajis02-1971	622	11	awareness	awareness	NOUN
ajis02-1971	622	12	,	,	PUNCT
ajis02-1971	622	13	comprehension	comprehension	NOUN
ajis02-1971	622	14	,	,	PUNCT
ajis02-1971	622	15	conviction	conviction	NOUN
ajis02-1971	622	16	and	and	CCONJ
ajis02-1971	622	17	action	action	NOUN
ajis02-1971	622	18	(	(	PUNCT
ajis02-1971	622	19	scholten	scholten	NOUN
ajis02-1971	622	20	1996	1996	NUM
ajis02-1971	622	21	)	)	PUNCT
ajis02-1971	622	22	.	.	PUNCT
ajis02-1971	623	1	the	the	DET
ajis02-1971	623	2	process	process	NOUN
ajis02-1971	623	3	was	be	AUX
ajis02-1971	623	4	also	also	ADV
ajis02-1971	623	5	thought	think	VERB
ajis02-1971	623	6	to	to	PART
ajis02-1971	623	7	be	be	AUX
ajis02-1971	623	8	largely	largely	ADV
ajis02-1971	623	9	inevitable	inevitable	ADJ
ajis02-1971	623	10	.	.	PUNCT
ajis02-1971	624	1	that	that	PRON
ajis02-1971	624	2	is	be	AUX
ajis02-1971	624	3	,	,	PUNCT
ajis02-1971	624	4	if	if	SCONJ
ajis02-1971	624	5	the	the	DET
ajis02-1971	624	6	first	first	ADJ
ajis02-1971	624	7	was	be	AUX
ajis02-1971	624	8	established	establish	VERB
ajis02-1971	624	9	,	,	PUNCT
ajis02-1971	624	10	others	other	NOUN
ajis02-1971	624	11	would	would	AUX
ajis02-1971	624	12	follow	follow	VERB
ajis02-1971	624	13	in	in	ADP
ajis02-1971	624	14	their	their	PRON
ajis02-1971	624	15	natural	natural	ADJ
ajis02-1971	624	16	order	order	NOUN
ajis02-1971	624	17	—	—	PUNCT
ajis02-1971	624	18	with	with	ADP
ajis02-1971	624	19	some	some	DET
ajis02-1971	624	20	help	help	NOUN
ajis02-1971	624	21	along	along	ADP
ajis02-1971	624	22	the	the	DET
ajis02-1971	624	23	way	way	NOUN
ajis02-1971	624	24	,	,	PUNCT
ajis02-1971	624	25	of	of	ADP
ajis02-1971	624	26	course	course	NOUN
ajis02-1971	624	27	,	,	PUNCT
ajis02-1971	624	28	by	by	ADP
ajis02-1971	624	29	the	the	DET
ajis02-1971	624	30	advertiser	advertiser	NOUN
ajis02-1971	624	31	(	(	PUNCT
ajis02-1971	624	32	li	li	PROPN
ajis02-1971	624	33	,	,	PUNCT
ajis02-1971	624	34	h	h	PROPN
ajis02-1971	624	35	&	&	CCONJ
ajis02-1971	624	36	leckenby	leckenby	PROPN
ajis02-1971	624	37	2004	2004	NUM
ajis02-1971	624	38	)	)	PUNCT
ajis02-1971	624	39	.	.	PUNCT
ajis02-1971	625	1	hierarchy	hierarchy	NOUN
ajis02-1971	625	2	of	of	ADP
ajis02-1971	625	3	effect	effect	NOUN
ajis02-1971	625	4	model	model	NOUN
ajis02-1971	625	5	basically	basically	ADV
ajis02-1971	625	6	categorizing	categorize	VERB
ajis02-1971	625	7	elements	element	NOUN
ajis02-1971	625	8	into	into	ADP
ajis02-1971	625	9	three	three	NUM
ajis02-1971	625	10	categories	category	NOUN
ajis02-1971	625	11	:	:	PUNCT
ajis02-1971	625	12	cognition	cognition	NOUN
ajis02-1971	625	13	,	,	PUNCT
ajis02-1971	625	14	affection	affection	NOUN
ajis02-1971	625	15	and	and	CCONJ
ajis02-1971	625	16	behaviour	behaviour	NOUN
ajis02-1971	625	17	.	.	PUNCT
ajis02-1971	626	1	however	however	ADV
ajis02-1971	626	2	,	,	PUNCT
ajis02-1971	626	3	the	the	DET
ajis02-1971	626	4	internet	internet	NOUN
ajis02-1971	626	5	introduces	introduce	VERB
ajis02-1971	626	6	an	an	DET
ajis02-1971	626	7	additional	additional	ADJ
ajis02-1971	626	8	dimension	dimension	NOUN
ajis02-1971	626	9	–	–	PUNCT
ajis02-1971	626	10	alienation	alienation	NOUN
ajis02-1971	626	11	(	(	PUNCT
ajis02-1971	626	12	subject	subject	NOUN
ajis02-1971	626	13	’s	’s	PART
ajis02-1971	626	14	estrangement	estrangement	NOUN
ajis02-1971	626	15	from	from	ADP
ajis02-1971	626	16	its	its	PRON
ajis02-1971	626	17	community	community	NOUN
ajis02-1971	626	18	,	,	PUNCT
ajis02-1971	626	19	society	society	NOUN
ajis02-1971	626	20	.	.	PUNCT
ajis02-1971	627	1	so	so	ADV
ajis02-1971	627	2	,	,	PUNCT
ajis02-1971	627	3	the	the	DET
ajis02-1971	627	4	internet	internet	NOUN
ajis02-1971	627	5	is	be	AUX
ajis02-1971	627	6	an	an	DET
ajis02-1971	627	7	active	active	ADJ
ajis02-1971	627	8	media	medium	NOUN
ajis02-1971	627	9	and	and	CCONJ
ajis02-1971	627	10	moving	move	VERB
ajis02-1971	627	11	consumer	consumer	NOUN
ajis02-1971	627	12	to	to	ADP
ajis02-1971	627	13	the	the	DET
ajis02-1971	627	14	role	role	NOUN
ajis02-1971	627	15	of	of	ADP
ajis02-1971	627	16	an	an	DET
ajis02-1971	627	17	active	active	ADJ
ajis02-1971	627	18	receiver	receiver	NOUN
ajis02-1971	627	19	from	from	ADP
ajis02-1971	627	20	being	be	AUX
ajis02-1971	627	21	a	a	DET
ajis02-1971	627	22	passive	passive	ADJ
ajis02-1971	627	23	receiver	receiver	NOUN
ajis02-1971	627	24	(	(	PUNCT
ajis02-1971	627	25	davidavičienė	davidavičienė	ADJ
ajis02-1971	627	26	2012	2012	NUM
ajis02-1971	627	27	)	)	PUNCT
ajis02-1971	627	28	.	.	PUNCT
ajis02-1971	628	1	rodgers	rodger	NOUN
ajis02-1971	628	2	and	and	CCONJ
ajis02-1971	628	3	thorson	thorson	PROPN
ajis02-1971	628	4	(	(	PUNCT
ajis02-1971	628	5	2000	2000	NUM
ajis02-1971	628	6	)	)	PUNCT
ajis02-1971	628	7	proposed	propose	VERB
ajis02-1971	628	8	the	the	DET
ajis02-1971	628	9	interactive	interactive	ADJ
ajis02-1971	628	10	advertising	advertising	NOUN
ajis02-1971	628	11	model	model	NOUN
ajis02-1971	628	12	in	in	ADP
ajis02-1971	628	13	2000	2000	NUM
ajis02-1971	628	14	.	.	PUNCT
ajis02-1971	629	1	according	accord	VERB
ajis02-1971	629	2	to	to	ADP
ajis02-1971	629	3	the	the	DET
ajis02-1971	629	4	authors	author	NOUN
ajis02-1971	629	5	,	,	PUNCT
ajis02-1971	629	6	one	one	NUM
ajis02-1971	629	7	of	of	ADP
ajis02-1971	629	8	the	the	DET
ajis02-1971	629	9	most	most	ADV
ajis02-1971	629	10	basic	basic	ADJ
ajis02-1971	629	11	ways	way	NOUN
ajis02-1971	629	12	to	to	PART
ajis02-1971	629	13	think	think	VERB
ajis02-1971	629	14	about	about	ADP
ajis02-1971	629	15	how	how	SCONJ
ajis02-1971	629	16	individuals	individual	NOUN
ajis02-1971	629	17	process	process	VERB
ajis02-1971	629	18	advertisements	advertisement	NOUN
ajis02-1971	629	19	in	in	ADP
ajis02-1971	629	20	an	an	DET
ajis02-1971	629	21	interactive	interactive	ADJ
ajis02-1971	629	22	environment	environment	NOUN
ajis02-1971	629	23	are	be	AUX
ajis02-1971	629	24	to	to	PART
ajis02-1971	629	25	distinguish	distinguish	VERB
ajis02-1971	629	26	between	between	ADP
ajis02-1971	629	27	aspects	aspect	NOUN
ajis02-1971	629	28	of	of	ADP
ajis02-1971	629	29	the	the	DET
ajis02-1971	629	30	internet	internet	NOUN
ajis02-1971	629	31	that	that	PRON
ajis02-1971	629	32	are	be	AUX
ajis02-1971	629	33	consumer	consumer	NOUN
ajis02-1971	629	34	-	-	PUNCT
ajis02-1971	629	35	controlled	control	VERB
ajis02-1971	629	36	and	and	CCONJ
ajis02-1971	629	37	those	those	PRON
ajis02-1971	629	38	that	that	PRON
ajis02-1971	629	39	are	be	AUX
ajis02-1971	629	40	advertiser	advertiser	NOUN
ajis02-1971	629	41	-	-	PUNCT
ajis02-1971	629	42	controlled	control	VERB
ajis02-1971	629	43	.	.	PUNCT
ajis02-1971	630	1	traditionally	traditionally	ADV
ajis02-1971	630	2	speaking	speak	VERB
ajis02-1971	630	3	,	,	PUNCT
ajis02-1971	630	4	advertisers	advertiser	NOUN
ajis02-1971	630	5	have	have	AUX
ajis02-1971	630	6	controlled	control	VERB
ajis02-1971	630	7	which	which	PRON
ajis02-1971	630	8	ads	ad	NOUN
ajis02-1971	630	9	consumers	consumer	NOUN
ajis02-1971	630	10	see	see	VERB
ajis02-1971	630	11	,	,	PUNCT
ajis02-1971	630	12	when	when	SCONJ
ajis02-1971	630	13	and	and	CCONJ
ajis02-1971	630	14	how	how	SCONJ
ajis02-1971	630	15	.	.	PUNCT
ajis02-1971	631	1	of	of	ADP
ajis02-1971	631	2	course	course	NOUN
ajis02-1971	631	3	,	,	PUNCT
ajis02-1971	631	4	consumers	consumer	NOUN
ajis02-1971	631	5	always	always	ADV
ajis02-1971	631	6	have	have	VERB
ajis02-1971	631	7	the	the	DET
ajis02-1971	631	8	option	option	NOUN
ajis02-1971	631	9	of	of	ADP
ajis02-1971	631	10	not	not	PART
ajis02-1971	631	11	paying	pay	VERB
ajis02-1971	631	12	attention	attention	NOUN
ajis02-1971	631	13	to	to	ADP
ajis02-1971	631	14	,	,	PUNCT
ajis02-1971	631	15	becoming	become	VERB
ajis02-1971	631	16	involved	involve	VERB
ajis02-1971	631	17	with	with	ADP
ajis02-1971	631	18	or	or	CCONJ
ajis02-1971	631	19	ignoring	ignore	VERB
ajis02-1971	631	20	the	the	DET
ajis02-1971	631	21	ad	ad	NOUN
ajis02-1971	631	22	.	.	PUNCT
ajis02-1971	632	1	in	in	ADP
ajis02-1971	632	2	the	the	DET
ajis02-1971	632	3	case	case	NOUN
ajis02-1971	632	4	of	of	ADP
ajis02-1971	632	5	the	the	DET
ajis02-1971	632	6	internet	internet	NOUN
ajis02-1971	632	7	,	,	PUNCT
ajis02-1971	632	8	however	however	ADV
ajis02-1971	632	9	,	,	PUNCT
ajis02-1971	632	10	the	the	DET
ajis02-1971	632	11	control	control	NOUN
ajis02-1971	632	12	has	have	AUX
ajis02-1971	632	13	switched	switch	VERB
ajis02-1971	632	14	from	from	ADP
ajis02-1971	632	15	advertiser	advertiser	NOUN
ajis02-1971	632	16	to	to	ADP
ajis02-1971	632	17	consumer	consumer	NOUN
ajis02-1971	632	18	.	.	PUNCT
ajis02-1971	633	1	in	in	ADP
ajis02-1971	633	2	fact	fact	NOUN
ajis02-1971	633	3	,	,	PUNCT
ajis02-1971	633	4	a	a	DET
ajis02-1971	633	5	number	number	NOUN
ajis02-1971	633	6	of	of	ADP
ajis02-1971	633	7	researchers	researcher	NOUN
ajis02-1971	633	8	and	and	CCONJ
ajis02-1971	633	9	practitioners	practitioner	NOUN
ajis02-1971	633	10	argue	argue	VERB
ajis02-1971	633	11	that	that	SCONJ
ajis02-1971	633	12	consumers	consumer	NOUN
ajis02-1971	633	13	have	have	VERB
ajis02-1971	633	14	more	more	ADJ
ajis02-1971	633	15	control	control	NOUN
ajis02-1971	633	16	over	over	ADP
ajis02-1971	633	17	the	the	DET
ajis02-1971	633	18	internet	internet	NOUN
ajis02-1971	633	19	than	than	SCONJ
ajis02-1971	633	20	do	do	VERB
ajis02-1971	633	21	advertisers	advertiser	NOUN
ajis02-1971	633	22	(	(	PUNCT
ajis02-1971	633	23	roehm	roehm	PROPN
ajis02-1971	633	24	&	&	CCONJ
ajis02-1971	633	25	haugtvedt	haugtvedt	PROPN
ajis02-1971	633	26	1999	1999	NUM
ajis02-1971	633	27	)	)	PUNCT
ajis02-1971	633	28	.	.	PUNCT
ajis02-1971	634	1	some	some	PRON
ajis02-1971	634	2	have	have	AUX
ajis02-1971	634	3	gone	go	VERB
ajis02-1971	634	4	so	so	ADV
ajis02-1971	634	5	far	far	ADV
ajis02-1971	634	6	as	as	SCONJ
ajis02-1971	634	7	to	to	PART
ajis02-1971	634	8	argue	argue	VERB
ajis02-1971	634	9	that	that	SCONJ
ajis02-1971	634	10	interactive	interactive	ADJ
ajis02-1971	634	11	marketing	marketing	NOUN
ajis02-1971	634	12	and	and	CCONJ
ajis02-1971	634	13	advertising	advertising	NOUN
ajis02-1971	634	14	techniques	technique	NOUN
ajis02-1971	634	15	will	will	AUX
ajis02-1971	634	16	not	not	PART
ajis02-1971	634	17	work	work	VERB
ajis02-1971	634	18	unless	unless	SCONJ
ajis02-1971	634	19	practitioners	practitioner	NOUN
ajis02-1971	634	20	"	"	PUNCT
ajis02-1971	634	21	step	step	VERB
ajis02-1971	634	22	into	into	ADP
ajis02-1971	634	23	the	the	DET
ajis02-1971	634	24	shoes	shoe	NOUN
ajis02-1971	634	25	"	"	PUNCT
ajis02-1971	634	26	of	of	ADP
ajis02-1971	634	27	an	an	DET
ajis02-1971	634	28	approach	approach	NOUN
ajis02-1971	634	29	the	the	DET
ajis02-1971	634	30	internet	internet	NOUN
ajis02-1971	634	31	from	from	ADP
ajis02-1971	634	32	the	the	DET
ajis02-1971	634	33	consumer	consumer	NOUN
ajis02-1971	634	34	's	's	PART
ajis02-1971	634	35	vantage	vantage	NOUN
ajis02-1971	634	36	point	point	NOUN
ajis02-1971	634	37	.	.	PUNCT
ajis02-1971	635	1	rodgers	rodger	NOUN
ajis02-1971	635	2	and	and	CCONJ
ajis02-1971	635	3	thorson	thorson	PROPN
ajis02-1971	635	4	(	(	PUNCT
ajis02-1971	635	5	2000	2000	NUM
ajis02-1971	635	6	)	)	PUNCT
ajis02-1971	635	7	went	go	VERB
ajis02-1971	635	8	further	far	ADV
ajis02-1971	635	9	to	to	PART
ajis02-1971	635	10	classify	classify	VERB
ajis02-1971	635	11	customers	customer	NOUN
ajis02-1971	635	12	and	and	CCONJ
ajis02-1971	635	13	advertisers	advertiser	NOUN
ajis02-1971	635	14	controlled	control	VERB
ajis02-1971	635	15	characteristics	characteristic	NOUN
ajis02-1971	635	16	.	.	PUNCT
ajis02-1971	636	1	most	most	ADJ
ajis02-1971	636	2	of	of	ADP
ajis02-1971	636	3	these	these	DET
ajis02-1971	636	4	advertiser	advertiser	NOUN
ajis02-1971	636	5	controlled	control	VERB
ajis02-1971	636	6	variables	variable	NOUN
ajis02-1971	636	7	include	include	VERB
ajis02-1971	636	8	structural	structural	ADJ
ajis02-1971	636	9	elements	element	NOUN
ajis02-1971	636	10	,	,	PUNCT
ajis02-1971	636	11	such	such	ADJ
ajis02-1971	636	12	as	as	ADP
ajis02-1971	636	13	ad	ad	NOUN
ajis02-1971	636	14	types	type	NOUN
ajis02-1971	636	15	,	,	PUNCT
ajis02-1971	636	16	formats	format	NOUN
ajis02-1971	636	17	and	and	CCONJ
ajis02-1971	636	18	feature	feature	NOUN
ajis02-1971	636	19	.	.	PUNCT
ajis02-1971	637	1	the	the	DET
ajis02-1971	637	2	model	model	NOUN
ajis02-1971	637	3	also	also	ADV
ajis02-1971	637	4	includes	include	VERB
ajis02-1971	637	5	consumer	consumer	NOUN
ajis02-1971	637	6	controlled	control	VERB
ajis02-1971	637	7	variables	variable	NOUN
ajis02-1971	637	8	such	such	ADJ
ajis02-1971	637	9	as	as	ADP
ajis02-1971	637	10	attitude	attitude	NOUN
ajis02-1971	637	11	toward	toward	ADP
ajis02-1971	637	12	online	online	ADJ
ajis02-1971	637	13	advertising	advertising	NOUN
ajis02-1971	637	14	and	and	CCONJ
ajis02-1971	637	15	attitude	attitude	NOUN
ajis02-1971	637	16	toward	toward	ADP
ajis02-1971	637	17	websites	website	NOUN
ajis02-1971	637	18	.	.	PUNCT
ajis02-1971	638	1	according	accord	VERB
ajis02-1971	638	2	to	to	ADP
ajis02-1971	638	3	iam	iam	PROPN
ajis02-1971	638	4	,	,	PUNCT
ajis02-1971	638	5	the	the	DET
ajis02-1971	638	6	internet	internet	NOUN
ajis02-1971	638	7	motives	motive	NOUN
ajis02-1971	638	8	,	,	PUNCT
ajis02-1971	638	9	the	the	DET
ajis02-1971	638	10	inner	inner	ADJ
ajis02-1971	638	11	drive	drive	NOUN
ajis02-1971	638	12	to	to	PART
ajis02-1971	638	13	carry	carry	VERB
ajis02-1971	638	14	out	out	ADP
ajis02-1971	638	15	the	the	DET
ajis02-1971	638	16	internet	internet	NOUN
ajis02-1971	638	17	activity	activity	NOUN
ajis02-1971	638	18	,	,	PUNCT
ajis02-1971	638	19	can	can	AUX
ajis02-1971	638	20	explain	explain	VERB
ajis02-1971	638	21	why	why	SCONJ
ajis02-1971	638	22	individuals	individual	NOUN
ajis02-1971	638	23	use	use	VERB
ajis02-1971	638	24	the	the	DET
ajis02-1971	638	25	internet	internet	NOUN
ajis02-1971	638	26	.	.	PUNCT
ajis02-1971	639	1	four	four	NUM
ajis02-1971	639	2	categories	category	NOUN
ajis02-1971	639	3	of	of	ADP
ajis02-1971	639	4	reasons	reason	NOUN
ajis02-1971	639	5	were	be	AUX
ajis02-1971	639	6	identified	identify	VERB
ajis02-1971	639	7	as	as	ADP
ajis02-1971	639	8	the	the	DET
ajis02-1971	639	9	primary	primary	ADJ
ajis02-1971	639	10	motives	motive	NOUN
ajis02-1971	639	11	for	for	ADP
ajis02-1971	639	12	entering	enter	VERB
ajis02-1971	639	13	cyberspace	cyberspace	NOUN
ajis02-1971	639	14	including	include	VERB
ajis02-1971	639	15	researching	research	VERB
ajis02-1971	639	16	,	,	PUNCT
ajis02-1971	639	17	communicating	communicate	VERB
ajis02-1971	639	18	,	,	PUNCT
ajis02-1971	639	19	surfing	surfing	NOUN
ajis02-1971	639	20	,	,	PUNCT
ajis02-1971	639	21	and	and	CCONJ
ajis02-1971	639	22	shopping	shopping	NOUN
ajis02-1971	639	23	.	.	PUNCT
ajis02-1971	640	1	mode	mode	PROPN
ajis02-1971	640	2	,	,	PUNCT
ajis02-1971	640	3	the	the	DET
ajis02-1971	640	4	extent	extent	NOUN
ajis02-1971	640	5	of	of	ADP
ajis02-1971	640	6	a	a	DET
ajis02-1971	640	7	user	user	NOUN
ajis02-1971	640	8	’s	’s	PART
ajis02-1971	640	9	goal	goal	NOUN
ajis02-1971	640	10	-	-	PUNCT
ajis02-1971	640	11	directedness	directedness	NOUN
ajis02-1971	640	12	of	of	ADP
ajis02-1971	640	13	internet	internet	NOUN
ajis02-1971	640	14	activities	activity	NOUN
ajis02-1971	640	15	,	,	PUNCT
ajis02-1971	640	16	conjointly	conjointly	ADV
ajis02-1971	640	17	determines	determine	VERB
ajis02-1971	640	18	the	the	DET
ajis02-1971	640	19	level	level	NOUN
ajis02-1971	640	20	of	of	ADP
ajis02-1971	640	21	ad	ad	NOUN
ajis02-1971	640	22	processing	processing	NOUN
ajis02-1971	640	23	with	with	ADP
ajis02-1971	640	24	motive	motive	NOUN
ajis02-1971	640	25	,	,	PUNCT
ajis02-1971	640	26	as	as	SCONJ
ajis02-1971	640	27	internet	internet	NOUN
ajis02-1971	640	28	motive	motive	NOUN
ajis02-1971	640	29	will	will	AUX
ajis02-1971	640	30	influence	influence	VERB
ajis02-1971	640	31	the	the	DET
ajis02-1971	640	32	mode	mode	NOUN
ajis02-1971	640	33	in	in	ADP
ajis02-1971	640	34	which	which	PRON
ajis02-1971	640	35	users	user	NOUN
ajis02-1971	640	36	use	use	VERB
ajis02-1971	640	37	the	the	DET
ajis02-1971	640	38	internet	internet	NOUN
ajis02-1971	640	39	.	.	PUNCT
ajis02-1971	641	1	individuals	individual	NOUN
ajis02-1971	641	2	are	be	AUX
ajis02-1971	641	3	also	also	ADV
ajis02-1971	641	4	expected	expect	VERB
ajis02-1971	641	5	to	to	PART
ajis02-1971	641	6	experience	experience	VERB
ajis02-1971	641	7	several	several	ADJ
ajis02-1971	641	8	stages	stage	NOUN
ajis02-1971	641	9	of	of	ADP
ajis02-1971	641	10	information	information	NOUN
ajis02-1971	641	11	processing	processing	NOUN
ajis02-1971	641	12	of	of	ADP
ajis02-1971	641	13	online	online	ADJ
ajis02-1971	641	14	ads	ad	NOUN
ajis02-1971	641	15	:	:	PUNCT
ajis02-1971	641	16	attend	attend	VERB
ajis02-1971	641	17	to	to	ADP
ajis02-1971	641	18	,	,	PUNCT
ajis02-1971	641	19	remember	remember	VERB
ajis02-1971	641	20	,	,	PUNCT
ajis02-1971	641	21	and	and	CCONJ
ajis02-1971	641	22	develop	develop	VERB
ajis02-1971	641	23	attitudes	attitude	NOUN
ajis02-1971	641	24	toward	toward	ADP
ajis02-1971	641	25	internet	internet	NOUN
ajis02-1971	641	26	ads	ad	NOUN
ajis02-1971	641	27	,	,	PUNCT
ajis02-1971	641	28	as	as	ADV
ajis02-1971	641	29	well	well	ADV
ajis02-1971	641	30	as	as	ADP
ajis02-1971	641	31	actions	action	NOUN
ajis02-1971	641	32	taken	take	VERB
ajis02-1971	641	33	in	in	ADP
ajis02-1971	641	34	response	response	NOUN
ajis02-1971	641	35	to	to	ADP
ajis02-1971	641	36	internet	internet	NOUN
ajis02-1971	641	37	ads	ad	NOUN
ajis02-1971	641	38	(	(	PUNCT
ajis02-1971	641	39	boerman	boerman	NOUN
ajis02-1971	641	40	,	,	PUNCT
ajis02-1971	641	41	kruikemeier	kruikemeier	NOUN
ajis02-1971	641	42	&	&	CCONJ
ajis02-1971	641	43	zuiderveen	zuiderveen	PROPN
ajis02-1971	641	44	borgesius	borgesius	PROPN
ajis02-1971	641	45	2017	2017	NUM
ajis02-1971	641	46	)	)	PUNCT
ajis02-1971	641	47	.	.	PUNCT
ajis02-1971	642	1	the	the	DET
ajis02-1971	642	2	iam	iam	PROPN
ajis02-1971	642	3	argued	argue	VERB
ajis02-1971	642	4	that	that	SCONJ
ajis02-1971	642	5	information	information	NOUN
ajis02-1971	642	6	processing	processing	NOUN
ajis02-1971	642	7	of	of	ADP
ajis02-1971	642	8	online	online	ADJ
ajis02-1971	642	9	ads	ad	NOUN
ajis02-1971	642	10	would	would	AUX
ajis02-1971	642	11	be	be	AUX
ajis02-1971	642	12	influenced	influence	VERB
ajis02-1971	642	13	by	by	ADP
ajis02-1971	642	14	the	the	DET
ajis02-1971	642	15	presentation	presentation	NOUN
ajis02-1971	642	16	of	of	ADP
ajis02-1971	642	17	the	the	DET
ajis02-1971	642	18	interactive	interactive	ADJ
ajis02-1971	642	19	ad	ad	NOUN
ajis02-1971	642	20	,	,	PUNCT
ajis02-1971	642	21	as	as	ADV
ajis02-1971	642	22	well	well	ADV
ajis02-1971	642	23	as	as	ADP
ajis02-1971	642	24	characteristics	characteristic	NOUN
ajis02-1971	642	25	of	of	ADP
ajis02-1971	642	26	the	the	DET
ajis02-1971	642	27	stimulus	stimulus	ADJ
ajis02-1971	642	28	environment	environment	NOUN
ajis02-1971	642	29	.	.	PUNCT
ajis02-1971	643	1	ad	ad	NOUN
ajis02-1971	643	2	type	type	NOUN
ajis02-1971	643	3	represents	represent	VERB
ajis02-1971	643	4	the	the	DET
ajis02-1971	643	5	general	general	ADJ
ajis02-1971	643	6	structure	structure	NOUN
ajis02-1971	643	7	of	of	ADP
ajis02-1971	643	8	an	an	DET
ajis02-1971	643	9	advertisement	advertisement	NOUN
ajis02-1971	643	10	and	and	CCONJ
ajis02-1971	643	11	was	be	AUX
ajis02-1971	643	12	classified	classify	VERB
ajis02-1971	643	13	into	into	ADP
ajis02-1971	643	14	five	five	NUM
ajis02-1971	643	15	main	main	ADJ
ajis02-1971	643	16	categories	category	NOUN
ajis02-1971	643	17	:	:	PUNCT
ajis02-1971	643	18	product	product	NOUN
ajis02-1971	643	19	/	/	SYM
ajis02-1971	643	20	service	service	NOUN
ajis02-1971	643	21	,	,	PUNCT
ajis02-1971	643	22	psa	psa	NOUN
ajis02-1971	643	23	,	,	PUNCT
ajis02-1971	643	24	issue	issue	NOUN
ajis02-1971	643	25	,	,	PUNCT
ajis02-1971	643	26	corporate	corporate	ADJ
ajis02-1971	643	27	,	,	PUNCT
ajis02-1971	643	28	and	and	CCONJ
ajis02-1971	643	29	political	political	ADJ
ajis02-1971	643	30	.	.	PUNCT
ajis02-1971	644	1	the	the	DET
ajis02-1971	644	2	ad	ad	NOUN
ajis02-1971	644	3	format	format	NOUN
ajis02-1971	644	4	is	be	AUX
ajis02-1971	644	5	the	the	DET
ajis02-1971	644	6	manner	manner	NOUN
ajis02-1971	644	7	in	in	ADP
ajis02-1971	644	8	which	which	PRON
ajis02-1971	644	9	the	the	DET
ajis02-1971	644	10	online	online	ADJ
ajis02-1971	644	11	ad	ad	NOUN
ajis02-1971	644	12	appears	appear	VERB
ajis02-1971	644	13	.	.	PUNCT
ajis02-1971	645	1	several	several	ADJ
ajis02-1971	645	2	popular	popular	ADJ
ajis02-1971	645	3	interactive	interactive	ADJ
ajis02-1971	645	4	ad	ad	NOUN
ajis02-1971	645	5	formats	format	NOUN
ajis02-1971	645	6	were	be	AUX
ajis02-1971	645	7	examined	examine	VERB
ajis02-1971	645	8	using	use	VERB
ajis02-1971	645	9	the	the	DET
ajis02-1971	645	10	iam	iam	PROPN
ajis02-1971	645	11	model	model	NOUN
ajis02-1971	645	12	:	:	PUNCT
ajis02-1971	645	13	banners	banner	NOUN
ajis02-1971	645	14	,	,	PUNCT
ajis02-1971	645	15	interstitials	interstitial	NOUN
ajis02-1971	645	16	(	(	PUNCT
ajis02-1971	645	17	pop	pop	NOUN
ajis02-1971	645	18	-	-	PUNCT
ajis02-1971	645	19	ups	up	NOUN
ajis02-1971	645	20	)	)	PUNCT
ajis02-1971	645	21	,	,	PUNCT
ajis02-1971	645	22	sponsorships	sponsorship	NOUN
ajis02-1971	645	23	,	,	PUNCT
ajis02-1971	645	24	hyperlinks	hyperlink	NOUN
ajis02-1971	645	25	,	,	PUNCT
ajis02-1971	645	26	and	and	CCONJ
ajis02-1971	645	27	websites	website	NOUN
ajis02-1971	645	28	.	.	PUNCT
ajis02-1971	646	1	the	the	DET
ajis02-1971	646	2	iam	iam	PROPN
ajis02-1971	646	3	provides	provide	VERB
ajis02-1971	646	4	a	a	DET
ajis02-1971	646	5	comprehensive	comprehensive	ADJ
ajis02-1971	646	6	list	list	NOUN
ajis02-1971	646	7	of	of	ADP
ajis02-1971	646	8	two	two	NUM
ajis02-1971	646	9	subjective	subjective	ADJ
ajis02-1971	646	10	ad	ad	NOUN
ajis02-1971	646	11	features	feature	NOUN
ajis02-1971	646	12	,	,	PUNCT
ajis02-1971	646	13	structures	structure	NOUN
ajis02-1971	646	14	based	base	VERB
ajis02-1971	646	15	on	on	ADP
ajis02-1971	646	16	consumer	consumer	NOUN
ajis02-1971	646	17	responses	response	NOUN
ajis02-1971	646	18	(	(	PUNCT
ajis02-1971	646	19	e.g.	e.g.	ADV
ajis02-1971	646	20	,	,	PUNCT
ajis02-1971	646	21	“	"	PUNCT
ajis02-1971	646	22	attitude	attitude	NOUN
ajis02-1971	646	23	towards	towards	ADP
ajis02-1971	646	24	the	the	DET
ajis02-1971	646	25	website	website	NOUN
ajis02-1971	646	26	”	"	PUNCT
ajis02-1971	646	27	and	and	CCONJ
ajis02-1971	646	28	“	"	PUNCT
ajis02-1971	646	29	interest	interest	NOUN
ajis02-1971	646	30	”	"	PUNCT
ajis02-1971	646	31	)	)	PUNCT
ajis02-1971	646	32	,	,	PUNCT
ajis02-1971	646	33	and	and	CCONJ
ajis02-1971	646	34	objective	objective	ADJ
ajis02-1971	646	35	ad	ad	NOUN
ajis02-1971	646	36	features	feature	NOUN
ajis02-1971	646	37	(	(	PUNCT
ajis02-1971	646	38	e.g.	e.g.	ADV
ajis02-1971	646	39	,	,	PUNCT
ajis02-1971	646	40	colour	colour	NOUN
ajis02-1971	646	41	,	,	PUNCT
ajis02-1971	646	42	size	size	NOUN
ajis02-1971	646	43	,	,	PUNCT
ajis02-1971	646	44	or	or	CCONJ
ajis02-1971	646	45	typeface	typeface	NOUN
ajis02-1971	646	46	)	)	PUNCT
ajis02-1971	646	47	across	across	ADP
ajis02-1971	646	48	print	print	NOUN
ajis02-1971	646	49	,	,	PUNCT
ajis02-1971	646	50	broadcast	broadcast	VERB
ajis02-1971	646	51	,	,	PUNCT
ajis02-1971	646	52	and	and	CCONJ
ajis02-1971	646	53	the	the	DET
ajis02-1971	646	54	internet	internet	NOUN
ajis02-1971	646	55	.	.	PUNCT
ajis02-1971	647	1	the	the	DET
ajis02-1971	647	2	online	online	ADJ
ajis02-1971	647	3	behavioral	behavioral	ADJ
ajis02-1971	647	4	advertising	advertising	NOUN
ajis02-1971	647	5	(	(	PUNCT
ajis02-1971	647	6	oba	oba	PROPN
ajis02-1971	647	7	)	)	PUNCT
ajis02-1971	647	8	framework	framework	NOUN
ajis02-1971	647	9	recently	recently	ADV
ajis02-1971	647	10	proposed	propose	VERB
ajis02-1971	647	11	by	by	ADP
ajis02-1971	647	12	boerman	boerman	PROPN
ajis02-1971	647	13	,	,	PUNCT
ajis02-1971	647	14	kruikemeier	kruikemeier	NOUN
ajis02-1971	647	15	and	and	CCONJ
ajis02-1971	647	16	zuiderveen	zuiderveen	PROPN
ajis02-1971	647	17	borgesius	borgesius	NOUN
ajis02-1971	647	18	(	(	PUNCT
ajis02-1971	647	19	2017	2017	NUM
ajis02-1971	647	20	)	)	PUNCT
ajis02-1971	647	21	.	.	PUNCT
ajis02-1971	648	1	it	it	PRON
ajis02-1971	648	2	extended	extend	VERB
ajis02-1971	648	3	the	the	DET
ajis02-1971	648	4	iam	iam	PROPN
ajis02-1971	648	5	to	to	PART
ajis02-1971	648	6	include	include	VERB
ajis02-1971	648	7	more	more	ADJ
ajis02-1971	648	8	advertisers	advertiser	NOUN
ajis02-1971	648	9	and	and	CCONJ
ajis02-1971	648	10	consumercontrolled	consumercontrolle	VERB
ajis02-1971	648	11	factors	factor	NOUN
ajis02-1971	648	12	.	.	PUNCT
ajis02-1971	649	1	by	by	ADP
ajis02-1971	649	2	leaving	leave	VERB
ajis02-1971	649	3	out	out	ADP
ajis02-1971	649	4	the	the	DET
ajis02-1971	649	5	ad	ad	NOUN
ajis02-1971	649	6	networks	network	NOUN
ajis02-1971	649	7	,	,	PUNCT
ajis02-1971	649	8	the	the	DET
ajis02-1971	649	9	framework	framework	NOUN
ajis02-1971	649	10	actually	actually	ADV
ajis02-1971	649	11	grouped	group	VERB
ajis02-1971	649	12	some	some	DET
ajis02-1971	649	13	factors	factor	NOUN
ajis02-1971	649	14	to	to	ADP
ajis02-1971	649	15	the	the	DET
ajis02-1971	649	16	other	other	ADJ
ajis02-1971	649	17	two	two	NUM
ajis02-1971	649	18	participants	participant	NOUN
ajis02-1971	649	19	.	.	PUNCT
ajis02-1971	650	1	for	for	ADP
ajis02-1971	650	2	example	example	NOUN
ajis02-1971	650	3	,	,	PUNCT
ajis02-1971	650	4	the	the	DET
ajis02-1971	650	5	oba	oba	NOUN
ajis02-1971	650	6	categorizes	categorize	VERB
ajis02-1971	650	7	“	"	PUNCT
ajis02-1971	650	8	level	level	NOUN
ajis02-1971	650	9	of	of	ADP
ajis02-1971	650	10	australasian	australasian	ADJ
ajis02-1971	650	11	journal	journal	NOUN
ajis02-1971	650	12	of	of	ADP
ajis02-1971	650	13	information	information	PROPN
ajis02-1971	650	14	systems	systems	PROPN
ajis02-1971	650	15	truong	truong	PROPN
ajis02-1971	650	16	,	,	PUNCT
ajis02-1971	650	17	nkhoma	nkhoma	PROPN
ajis02-1971	650	18	&	&	CCONJ
ajis02-1971	650	19	pansuwong	pansuwong	ADJ
ajis02-1971	650	20	2019	2019	NUM
ajis02-1971	650	21	,	,	PUNCT
ajis02-1971	650	22	vol	vol	NOUN
ajis02-1971	650	23	23	23	NUM
ajis02-1971	650	24	,	,	PUNCT
ajis02-1971	650	25	research	research	NOUN
ajis02-1971	650	26	article	article	NOUN
ajis02-1971	650	27	integrated	integrate	VERB
ajis02-1971	650	28	effectiveness	effectiveness	NOUN
ajis02-1971	650	29	framework	framework	NOUN
ajis02-1971	650	30	for	for	ADP
ajis02-1971	650	31	in	in	ADP
ajis02-1971	650	32	-	-	PUNCT
ajis02-1971	650	33	app	app	NOUN
ajis02-1971	650	34	advertising	advertising	NOUN
ajis02-1971	650	35	27	27	NUM
ajis02-1971	650	36	personalization	personalization	NOUN
ajis02-1971	650	37	”	"	PUNCT
ajis02-1971	650	38	to	to	ADP
ajis02-1971	650	39	advertisers	advertiser	NOUN
ajis02-1971	650	40	-	-	PUNCT
ajis02-1971	650	41	controlled	control	VERB
ajis02-1971	650	42	.	.	PUNCT
ajis02-1971	651	1	rodgers	rodger	NOUN
ajis02-1971	651	2	,	,	PUNCT
ajis02-1971	651	3	ouyang	ouyang	PROPN
ajis02-1971	651	4	and	and	CCONJ
ajis02-1971	651	5	thorson	thorson	PROPN
ajis02-1971	651	6	(	(	PUNCT
ajis02-1971	651	7	2017	2017	NUM
ajis02-1971	651	8	)	)	PUNCT
ajis02-1971	651	9	claimed	claim	VERB
ajis02-1971	651	10	that	that	SCONJ
ajis02-1971	651	11	after	after	ADP
ajis02-1971	651	12	15	15	NUM
ajis02-1971	651	13	years	year	NOUN
ajis02-1971	651	14	the	the	DET
ajis02-1971	651	15	iam	iam	PROPN
ajis02-1971	651	16	needs	need	VERB
ajis02-1971	651	17	to	to	PART
ajis02-1971	651	18	be	be	AUX
ajis02-1971	651	19	updated	update	VERB
ajis02-1971	651	20	.	.	PUNCT
ajis02-1971	652	1	maef	maef	NOUN
ajis02-1971	652	2	designed	design	VERB
ajis02-1971	652	3	by	by	ADP
ajis02-1971	652	4	grewal	grewal	PROPN
ajis02-1971	652	5	,	,	PUNCT
ajis02-1971	652	6	bart	bart	PROPN
ajis02-1971	652	7	,	,	PUNCT
ajis02-1971	652	8	spann	spann	PROPN
ajis02-1971	652	9	and	and	CCONJ
ajis02-1971	652	10	zubcsek	zubcsek	PROPN
ajis02-1971	652	11	(	(	PUNCT
ajis02-1971	652	12	2016	2016	NUM
ajis02-1971	652	13	)	)	PUNCT
ajis02-1971	652	14	extended	extend	VERB
ajis02-1971	652	15	and	and	CCONJ
ajis02-1971	652	16	covered	cover	VERB
ajis02-1971	652	17	a	a	DET
ajis02-1971	652	18	broader	broad	ADJ
ajis02-1971	652	19	picture	picture	NOUN
ajis02-1971	652	20	with	with	ADP
ajis02-1971	652	21	more	more	ADJ
ajis02-1971	652	22	factors	factor	NOUN
ajis02-1971	652	23	including	include	VERB
ajis02-1971	652	24	the	the	DET
ajis02-1971	652	25	contextual	contextual	ADJ
ajis02-1971	652	26	ones	one	NOUN
ajis02-1971	652	27	.	.	PUNCT
ajis02-1971	653	1	it	it	PRON
ajis02-1971	653	2	is	be	AUX
ajis02-1971	653	3	a	a	DET
ajis02-1971	653	4	framework	framework	NOUN
ajis02-1971	653	5	that	that	PRON
ajis02-1971	653	6	maps	map	VERB
ajis02-1971	653	7	the	the	DET
ajis02-1971	653	8	components	component	NOUN
ajis02-1971	653	9	involved	involve	VERB
ajis02-1971	653	10	in	in	ADP
ajis02-1971	653	11	“	"	PUNCT
ajis02-1971	653	12	the	the	DET
ajis02-1971	653	13	creation	creation	NOUN
ajis02-1971	653	14	and	and	CCONJ
ajis02-1971	653	15	targeting	targeting	NOUN
ajis02-1971	653	16	of	of	ADP
ajis02-1971	653	17	an	an	DET
ajis02-1971	653	18	advertisement	advertisement	NOUN
ajis02-1971	653	19	”	"	PUNCT
ajis02-1971	653	20	.	.	PUNCT
ajis02-1971	654	1	the	the	DET
ajis02-1971	654	2	components	component	NOUN
ajis02-1971	654	3	are	be	AUX
ajis02-1971	654	4	context	context	NOUN
ajis02-1971	654	5	,	,	PUNCT
ajis02-1971	654	6	consumer	consumer	NOUN
ajis02-1971	654	7	,	,	PUNCT
ajis02-1971	654	8	ad	ad	NOUN
ajis02-1971	654	9	goal	goal	NOUN
ajis02-1971	654	10	,	,	PUNCT
ajis02-1971	654	11	market	market	NOUN
ajis02-1971	654	12	,	,	PUNCT
ajis02-1971	654	13	firm	firm	NOUN
ajis02-1971	654	14	,	,	PUNCT
ajis02-1971	654	15	ad	ad	NOUN
ajis02-1971	654	16	elements	element	NOUN
ajis02-1971	654	17	,	,	PUNCT
ajis02-1971	654	18	and	and	CCONJ
ajis02-1971	654	19	outcome	outcome	NOUN
ajis02-1971	654	20	metrics	metric	NOUN
ajis02-1971	654	21	.	.	PUNCT
ajis02-1971	655	1	out	out	ADP
ajis02-1971	655	2	of	of	ADP
ajis02-1971	655	3	those	those	DET
ajis02-1971	655	4	components	component	NOUN
ajis02-1971	655	5	,	,	PUNCT
ajis02-1971	655	6	the	the	DET
ajis02-1971	655	7	consumer	consumer	NOUN
ajis02-1971	655	8	components	component	NOUN
ajis02-1971	655	9	group	group	NOUN
ajis02-1971	655	10	factors	factor	NOUN
ajis02-1971	655	11	controlled	control	VERB
ajis02-1971	655	12	by	by	ADP
ajis02-1971	655	13	consumers	consumer	NOUN
ajis02-1971	655	14	,	,	PUNCT
ajis02-1971	655	15	the	the	DET
ajis02-1971	655	16	ad	ad	NOUN
ajis02-1971	655	17	elements	element	NOUN
ajis02-1971	655	18	group	group	NOUN
ajis02-1971	655	19	those	those	PRON
ajis02-1971	655	20	controlled	control	VERB
ajis02-1971	655	21	by	by	ADP
ajis02-1971	655	22	advertisers	advertiser	NOUN
ajis02-1971	655	23	,	,	PUNCT
ajis02-1971	655	24	the	the	DET
ajis02-1971	655	25	context	context	NOUN
ajis02-1971	655	26	factors	factor	NOUN
ajis02-1971	655	27	controlled	control	VERB
ajis02-1971	655	28	by	by	ADP
ajis02-1971	655	29	ad	ad	NOUN
ajis02-1971	655	30	networks	network	NOUN
ajis02-1971	655	31	/	/	SYM
ajis02-1971	655	32	exchanges	exchange	NOUN
ajis02-1971	655	33	.	.	PUNCT
ajis02-1971	656	1	maef	maef	PROPN
ajis02-1971	656	2	emphasized	emphasize	VERB
ajis02-1971	656	3	the	the	DET
ajis02-1971	656	4	context	context	NOUN
ajis02-1971	656	5	component	component	NOUN
ajis02-1971	656	6	when	when	SCONJ
ajis02-1971	656	7	the	the	DET
ajis02-1971	656	8	authors	author	NOUN
ajis02-1971	656	9	repeatedly	repeatedly	ADV
ajis02-1971	656	10	called	call	VERB
ajis02-1971	656	11	for	for	ADP
ajis02-1971	656	12	more	more	ADJ
ajis02-1971	656	13	research	research	NOUN
ajis02-1971	656	14	on	on	ADP
ajis02-1971	656	15	the	the	DET
ajis02-1971	656	16	interaction	interaction	NOUN
ajis02-1971	656	17	of	of	ADP
ajis02-1971	656	18	context	context	NOUN
ajis02-1971	656	19	factors	factor	NOUN
ajis02-1971	656	20	.	.	PUNCT
ajis02-1971	657	1	the	the	DET
ajis02-1971	657	2	integrated	integrate	VERB
ajis02-1971	657	3	effectiveness	effectiveness	NOUN
ajis02-1971	657	4	framework	framework	NOUN
ajis02-1971	657	5	that	that	SCONJ
ajis02-1971	657	6	this	this	DET
ajis02-1971	657	7	study	study	NOUN
ajis02-1971	657	8	proposed	propose	VERB
ajis02-1971	657	9	is	be	AUX
ajis02-1971	657	10	built	build	VERB
ajis02-1971	657	11	around	around	ADP
ajis02-1971	657	12	the	the	DET
ajis02-1971	657	13	common	common	ADJ
ajis02-1971	657	14	goal	goal	NOUN
ajis02-1971	657	15	of	of	ADP
ajis02-1971	657	16	all	all	DET
ajis02-1971	657	17	participants	participant	NOUN
ajis02-1971	657	18	and	and	CCONJ
ajis02-1971	657	19	includes	include	VERB
ajis02-1971	657	20	factor	factor	NOUN
ajis02-1971	657	21	components	component	NOUN
ajis02-1971	657	22	that	that	PRON
ajis02-1971	657	23	previously	previously	ADV
ajis02-1971	657	24	identified	identify	VERB
ajis02-1971	657	25	in	in	ADP
ajis02-1971	657	26	other	other	ADJ
ajis02-1971	657	27	effective	effective	ADJ
ajis02-1971	657	28	frameworks	framework	NOUN
ajis02-1971	657	29	.	.	PUNCT
ajis02-1971	658	1	two	two	NUM
ajis02-1971	658	2	new	new	ADJ
ajis02-1971	658	3	components	component	NOUN
ajis02-1971	658	4	of	of	ADP
ajis02-1971	658	5	factors	factor	NOUN
ajis02-1971	658	6	have	have	AUX
ajis02-1971	658	7	been	be	AUX
ajis02-1971	658	8	introduced	introduce	VERB
ajis02-1971	658	9	with	with	ADP
ajis02-1971	658	10	the	the	DET
ajis02-1971	658	11	framework	framework	NOUN
ajis02-1971	658	12	are	be	AUX
ajis02-1971	658	13	supply	supply	NOUN
ajis02-1971	658	14	and	and	CCONJ
ajis02-1971	658	15	delivery	delivery	NOUN
ajis02-1971	658	16	.	.	PUNCT
ajis02-1971	659	1	the	the	DET
ajis02-1971	659	2	framework	framework	NOUN
ajis02-1971	659	3	is	be	AUX
ajis02-1971	659	4	the	the	DET
ajis02-1971	659	5	answer	answer	NOUN
ajis02-1971	659	6	to	to	ADP
ajis02-1971	659	7	the	the	DET
ajis02-1971	659	8	present	present	ADJ
ajis02-1971	659	9	study	study	NOUN
ajis02-1971	659	10	to	to	ADP
ajis02-1971	659	11	the	the	DET
ajis02-1971	659	12	second	second	ADJ
ajis02-1971	659	13	research	research	NOUN
ajis02-1971	659	14	question	question	NOUN
ajis02-1971	659	15	regarding	regard	VERB
ajis02-1971	659	16	what	what	DET
ajis02-1971	659	17	framework	framework	NOUN
ajis02-1971	659	18	can	can	AUX
ajis02-1971	659	19	combine	combine	VERB
ajis02-1971	659	20	the	the	DET
ajis02-1971	659	21	publisher	publisher	NOUN
ajis02-1971	659	22	goal	goal	NOUN
ajis02-1971	659	23	and	and	CCONJ
ajis02-1971	659	24	other	other	ADJ
ajis02-1971	659	25	participants	participant	NOUN
ajis02-1971	659	26	’	'	PUNCT
ajis02-1971	659	27	ones	one	NOUN
ajis02-1971	659	28	.	.	PUNCT
ajis02-1971	660	1	in	in	ADP
ajis02-1971	660	2	this	this	DET
ajis02-1971	660	3	framework	framework	NOUN
ajis02-1971	660	4	(	(	PUNCT
ajis02-1971	660	5	figure	figure	NOUN
ajis02-1971	660	6	1	1	NUM
ajis02-1971	660	7	)	)	PUNCT
ajis02-1971	660	8	,	,	PUNCT
ajis02-1971	660	9	the	the	DET
ajis02-1971	660	10	common	common	ADJ
ajis02-1971	660	11	outcome	outcome	NOUN
ajis02-1971	660	12	metric	metric	NOUN
ajis02-1971	660	13	is	be	AUX
ajis02-1971	660	14	the	the	DET
ajis02-1971	660	15	clickthrough	clickthrough	NOUN
ajis02-1971	660	16	rate	rate	NOUN
ajis02-1971	660	17	,	,	PUNCT
ajis02-1971	660	18	which	which	PRON
ajis02-1971	660	19	measures	measure	VERB
ajis02-1971	660	20	the	the	DET
ajis02-1971	660	21	short	short	ADJ
ajis02-1971	660	22	and	and	CCONJ
ajis02-1971	660	23	long	long	ADJ
ajis02-1971	660	24	term	term	NOUN
ajis02-1971	660	25	goals	goal	NOUN
ajis02-1971	660	26	of	of	ADP
ajis02-1971	660	27	all	all	DET
ajis02-1971	660	28	participants	participant	NOUN
ajis02-1971	660	29	.	.	PUNCT
ajis02-1971	661	1	the	the	DET
ajis02-1971	661	2	framework	framework	NOUN
ajis02-1971	661	3	is	be	AUX
ajis02-1971	661	4	structured	structure	VERB
ajis02-1971	661	5	to	to	ADP
ajis02-1971	661	6	how	how	SCONJ
ajis02-1971	661	7	ads	ad	NOUN
ajis02-1971	661	8	are	be	AUX
ajis02-1971	661	9	served	serve	VERB
ajis02-1971	661	10	to	to	PART
ajis02-1971	661	11	start	start	VERB
ajis02-1971	661	12	from	from	ADP
ajis02-1971	661	13	consumer	consumer	NOUN
ajis02-1971	661	14	requested	request	VERB
ajis02-1971	661	15	until	until	ADP
ajis02-1971	661	16	completed	complete	VERB
ajis02-1971	661	17	.	.	PUNCT
ajis02-1971	662	1	it	it	PRON
ajis02-1971	662	2	also	also	ADV
ajis02-1971	662	3	reflects	reflect	VERB
ajis02-1971	662	4	the	the	DET
ajis02-1971	662	5	relationships	relationship	NOUN
ajis02-1971	662	6	between	between	ADP
ajis02-1971	662	7	publishers	publisher	NOUN
ajis02-1971	662	8	and	and	CCONJ
ajis02-1971	662	9	other	other	ADJ
ajis02-1971	662	10	participants	participant	NOUN
ajis02-1971	662	11	in	in	ADP
ajis02-1971	662	12	aligning	align	VERB
ajis02-1971	662	13	of	of	ADP
ajis02-1971	662	14	achieving	achieve	VERB
ajis02-1971	662	15	the	the	DET
ajis02-1971	662	16	common	common	ADJ
ajis02-1971	662	17	goal	goal	NOUN
ajis02-1971	662	18	.	.	PUNCT
ajis02-1971	663	1	figure	figure	NOUN
ajis02-1971	663	2	1	1	NUM
ajis02-1971	663	3	:	:	PUNCT
ajis02-1971	663	4	the	the	DET
ajis02-1971	663	5	integrated	integrate	VERB
ajis02-1971	663	6	mobile	mobile	NOUN
ajis02-1971	663	7	in	in	ADP
ajis02-1971	663	8	-	-	PUNCT
ajis02-1971	663	9	app	app	NOUN
ajis02-1971	663	10	advertising	advertising	NOUN
ajis02-1971	663	11	effectiveness	effectiveness	NOUN
ajis02-1971	663	12	framework	framework	NOUN
ajis02-1971	663	13	,	,	PUNCT
ajis02-1971	663	14	which	which	PRON
ajis02-1971	663	15	includes	include	VERB
ajis02-1971	663	16	factor	factor	NOUN
ajis02-1971	663	17	components	component	NOUN
ajis02-1971	663	18	controlled	control	VERB
ajis02-1971	663	19	by	by	ADP
ajis02-1971	663	20	consumers	consumer	NOUN
ajis02-1971	663	21	,	,	PUNCT
ajis02-1971	663	22	advertisers	advertiser	NOUN
ajis02-1971	663	23	,	,	PUNCT
ajis02-1971	663	24	ad	ad	NOUN
ajis02-1971	663	25	networks	network	NOUN
ajis02-1971	663	26	and	and	CCONJ
ajis02-1971	663	27	publishers	publisher	NOUN
ajis02-1971	663	28	there	there	PRON
ajis02-1971	663	29	are	be	VERB
ajis02-1971	663	30	four	four	NUM
ajis02-1971	663	31	participants	participant	NOUN
ajis02-1971	663	32	recorded	record	VERB
ajis02-1971	663	33	in	in	ADP
ajis02-1971	663	34	the	the	DET
ajis02-1971	663	35	framework	framework	NOUN
ajis02-1971	663	36	,	,	PUNCT
ajis02-1971	663	37	and	and	CCONJ
ajis02-1971	663	38	their	their	PRON
ajis02-1971	663	39	factors	factor	NOUN
ajis02-1971	663	40	are	be	AUX
ajis02-1971	663	41	included	include	VERB
ajis02-1971	663	42	accordingly	accordingly	ADV
ajis02-1971	663	43	.	.	PUNCT
ajis02-1971	664	1	the	the	DET
ajis02-1971	664	2	dotted	dotted	ADJ
ajis02-1971	664	3	line	line	NOUN
ajis02-1971	664	4	denoted	denote	VERB
ajis02-1971	664	5	the	the	DET
ajis02-1971	664	6	“	"	PUNCT
ajis02-1971	664	7	private	private	ADJ
ajis02-1971	664	8	contract	contract	NOUN
ajis02-1971	664	9	”	"	PUNCT
ajis02-1971	664	10	when	when	SCONJ
ajis02-1971	664	11	the	the	DET
ajis02-1971	664	12	ad	ad	NOUN
ajis02-1971	664	13	network	network	NOUN
ajis02-1971	664	14	role	role	NOUN
ajis02-1971	664	15	is	be	AUX
ajis02-1971	664	16	absent	absent	ADJ
ajis02-1971	664	17	.	.	PUNCT
ajis02-1971	665	1	the	the	DET
ajis02-1971	665	2	consumer	consumer	NOUN
ajis02-1971	665	3	,	,	PUNCT
ajis02-1971	665	4	advertiser	advertiser	NOUN
ajis02-1971	665	5	and	and	CCONJ
ajis02-1971	665	6	ad	ad	NOUN
ajis02-1971	665	7	networks	network	NOUN
ajis02-1971	665	8	-	-	PUNCT
ajis02-1971	665	9	controlled	control	VERB
ajis02-1971	665	10	factor	factor	NOUN
ajis02-1971	665	11	components	component	NOUN
ajis02-1971	665	12	comprise	comprise	VERB
ajis02-1971	665	13	theoretical	theoretical	ADJ
ajis02-1971	665	14	content	content	NOUN
ajis02-1971	665	15	derived	derive	VERB
ajis02-1971	665	16	during	during	ADP
ajis02-1971	665	17	the	the	DET
ajis02-1971	665	18	literature	literature	NOUN
ajis02-1971	665	19	review	review	NOUN
ajis02-1971	665	20	stage	stage	NOUN
ajis02-1971	665	21	and	and	CCONJ
ajis02-1971	665	22	are	be	AUX
ajis02-1971	665	23	critical	critical	ADJ
ajis02-1971	665	24	to	to	ADP
ajis02-1971	665	25	the	the	DET
ajis02-1971	665	26	conceptualization	conceptualization	NOUN
ajis02-1971	665	27	of	of	ADP
ajis02-1971	665	28	the	the	DET
ajis02-1971	665	29	present	present	ADJ
ajis02-1971	665	30	study	study	NOUN
ajis02-1971	665	31	.	.	PUNCT
ajis02-1971	666	1	the	the	DET
ajis02-1971	666	2	previous	previous	ADJ
ajis02-1971	666	3	theoretical	theoretical	ADJ
ajis02-1971	666	4	and	and	CCONJ
ajis02-1971	666	5	empirical	empirical	ADJ
ajis02-1971	666	6	literature	literature	NOUN
ajis02-1971	666	7	on	on	ADP
ajis02-1971	666	8	australasian	australasian	ADJ
ajis02-1971	666	9	journal	journal	NOUN
ajis02-1971	666	10	of	of	ADP
ajis02-1971	666	11	information	information	PROPN
ajis02-1971	666	12	systems	systems	PROPN
ajis02-1971	666	13	truong	truong	PROPN
ajis02-1971	666	14	,	,	PUNCT
ajis02-1971	666	15	nkhoma	nkhoma	PROPN
ajis02-1971	666	16	&	&	CCONJ
ajis02-1971	666	17	pansuwong	pansuwong	ADJ
ajis02-1971	666	18	2019	2019	NUM
ajis02-1971	666	19	,	,	PUNCT
ajis02-1971	666	20	vol	vol	NOUN
ajis02-1971	666	21	23	23	NUM
ajis02-1971	666	22	,	,	PUNCT
ajis02-1971	666	23	research	research	NOUN
ajis02-1971	666	24	article	article	NOUN
ajis02-1971	666	25	integrated	integrate	VERB
ajis02-1971	666	26	effectiveness	effectiveness	NOUN
ajis02-1971	666	27	framework	framework	NOUN
ajis02-1971	666	28	for	for	ADP
ajis02-1971	666	29	in	in	ADP
ajis02-1971	666	30	-	-	PUNCT
ajis02-1971	666	31	app	app	NOUN
ajis02-1971	666	32	advertising	advertising	NOUN
ajis02-1971	666	33	28	28	NUM
ajis02-1971	666	34	mobile	mobile	NOUN
ajis02-1971	666	35	in	in	ADP
ajis02-1971	666	36	-	-	PUNCT
ajis02-1971	666	37	app	app	NOUN
ajis02-1971	666	38	advertising	advertising	NOUN
ajis02-1971	666	39	factors	factor	NOUN
ajis02-1971	666	40	were	be	AUX
ajis02-1971	666	41	reviewed	review	VERB
ajis02-1971	666	42	extensively	extensively	ADV
ajis02-1971	666	43	.	.	PUNCT
ajis02-1971	667	1	the	the	DET
ajis02-1971	667	2	relationship	relationship	NOUN
ajis02-1971	667	3	between	between	ADP
ajis02-1971	667	4	consumer	consumer	NOUN
ajis02-1971	667	5	,	,	PUNCT
ajis02-1971	667	6	advertiser	advertiser	NOUN
ajis02-1971	667	7	and	and	CCONJ
ajis02-1971	667	8	ad	ad	NOUN
ajis02-1971	667	9	network	network	NOUN
ajis02-1971	667	10	controlled	control	VERB
ajis02-1971	667	11	factors	factor	NOUN
ajis02-1971	667	12	and	and	CCONJ
ajis02-1971	667	13	the	the	DET
ajis02-1971	667	14	click	click	VERB
ajis02-1971	667	15	-	-	PUNCT
ajis02-1971	667	16	through	through	ADP
ajis02-1971	667	17	rate	rate	NOUN
ajis02-1971	667	18	were	be	AUX
ajis02-1971	667	19	also	also	ADV
ajis02-1971	667	20	examined	examine	VERB
ajis02-1971	667	21	.	.	PUNCT
ajis02-1971	668	1	their	their	PRON
ajis02-1971	668	2	theoretical	theoretical	ADJ
ajis02-1971	668	3	content	content	NOUN
ajis02-1971	668	4	was	be	AUX
ajis02-1971	668	5	abstracted	abstract	VERB
ajis02-1971	668	6	from	from	ADP
ajis02-1971	668	7	various	various	ADJ
ajis02-1971	668	8	sources	source	NOUN
ajis02-1971	668	9	so	so	SCONJ
ajis02-1971	668	10	as	as	SCONJ
ajis02-1971	668	11	to	to	PART
ajis02-1971	668	12	enable	enable	VERB
ajis02-1971	668	13	the	the	DET
ajis02-1971	668	14	researcher	researcher	NOUN
ajis02-1971	668	15	to	to	PART
ajis02-1971	668	16	isolate	isolate	VERB
ajis02-1971	668	17	variables	variable	NOUN
ajis02-1971	668	18	important	important	ADJ
ajis02-1971	668	19	to	to	ADP
ajis02-1971	668	20	the	the	DET
ajis02-1971	668	21	study	study	NOUN
ajis02-1971	668	22	.	.	PUNCT
ajis02-1971	669	1	the	the	DET
ajis02-1971	669	2	review	review	NOUN
ajis02-1971	669	3	of	of	ADP
ajis02-1971	669	4	literature	literature	NOUN
ajis02-1971	669	5	is	be	AUX
ajis02-1971	669	6	presented	present	VERB
ajis02-1971	669	7	in	in	ADP
ajis02-1971	669	8	chapter	chapter	NOUN
ajis02-1971	669	9	4	4	NUM
ajis02-1971	669	10	.	.	PUNCT
ajis02-1971	670	1	the	the	DET
ajis02-1971	670	2	publishers	publisher	NOUN
ajis02-1971	670	3	-	-	PUNCT
ajis02-1971	670	4	controlled	control	VERB
ajis02-1971	670	5	supply	supply	NOUN
ajis02-1971	670	6	and	and	CCONJ
ajis02-1971	670	7	delivery	delivery	NOUN
ajis02-1971	670	8	components	component	NOUN
ajis02-1971	670	9	comprise	comprise	VERB
ajis02-1971	670	10	variable	variable	NOUN
ajis02-1971	670	11	deemed	deem	VERB
ajis02-1971	670	12	specific	specific	ADJ
ajis02-1971	670	13	and	and	CCONJ
ajis02-1971	670	14	critical	critical	ADJ
ajis02-1971	670	15	to	to	ADP
ajis02-1971	670	16	the	the	DET
ajis02-1971	670	17	present	present	ADJ
ajis02-1971	670	18	study	study	NOUN
ajis02-1971	670	19	.	.	PUNCT
ajis02-1971	671	1	the	the	DET
ajis02-1971	671	2	proposed	propose	VERB
ajis02-1971	671	3	variables	variable	NOUN
ajis02-1971	671	4	formed	form	VERB
ajis02-1971	671	5	relationships	relationship	NOUN
ajis02-1971	671	6	that	that	PRON
ajis02-1971	671	7	called	call	VERB
ajis02-1971	671	8	for	for	ADP
ajis02-1971	671	9	further	further	ADJ
ajis02-1971	671	10	empirical	empirical	ADJ
ajis02-1971	671	11	testing	testing	NOUN
ajis02-1971	671	12	.	.	PUNCT
ajis02-1971	672	1	the	the	DET
ajis02-1971	672	2	relationships	relationship	NOUN
ajis02-1971	672	3	focused	focus	VERB
ajis02-1971	672	4	on	on	ADP
ajis02-1971	672	5	were	be	AUX
ajis02-1971	672	6	those	those	PRON
ajis02-1971	672	7	relating	relate	VERB
ajis02-1971	672	8	the	the	DET
ajis02-1971	672	9	factors	factor	NOUN
ajis02-1971	672	10	to	to	ADP
ajis02-1971	672	11	the	the	DET
ajis02-1971	672	12	click	click	VERB
ajis02-1971	672	13	-	-	PUNCT
ajis02-1971	672	14	through	through	ADP
ajis02-1971	672	15	rate	rate	NOUN
ajis02-1971	672	16	upon	upon	SCONJ
ajis02-1971	672	17	which	which	PRON
ajis02-1971	672	18	the	the	DET
ajis02-1971	672	19	key	key	ADJ
ajis02-1971	672	20	critical	critical	ADJ
ajis02-1971	672	21	moderating	moderating	NOUN
ajis02-1971	672	22	variables	variable	NOUN
ajis02-1971	672	23	were	be	AUX
ajis02-1971	672	24	contingent	contingent	ADJ
ajis02-1971	672	25	.	.	PUNCT
ajis02-1971	673	1	clickthrough	clickthrough	NOUN
ajis02-1971	673	2	rate	rate	NOUN
ajis02-1971	673	3	refers	refer	VERB
ajis02-1971	673	4	to	to	ADP
ajis02-1971	673	5	the	the	DET
ajis02-1971	673	6	significance	significance	NOUN
ajis02-1971	673	7	and	and	CCONJ
ajis02-1971	673	8	implications	implication	NOUN
ajis02-1971	673	9	of	of	ADP
ajis02-1971	673	10	the	the	DET
ajis02-1971	673	11	present	present	ADJ
ajis02-1971	673	12	study	study	NOUN
ajis02-1971	673	13	derived	derive	VERB
ajis02-1971	673	14	from	from	ADP
ajis02-1971	673	15	the	the	DET
ajis02-1971	673	16	empirical	empirical	ADJ
ajis02-1971	673	17	analyses	analysis	NOUN
ajis02-1971	673	18	and	and	CCONJ
ajis02-1971	673	19	results	result	NOUN
ajis02-1971	673	20	.	.	PUNCT
ajis02-1971	674	1	these	these	PRON
ajis02-1971	674	2	indicate	indicate	VERB
ajis02-1971	674	3	whether	whether	SCONJ
ajis02-1971	674	4	or	or	CCONJ
ajis02-1971	674	5	not	not	PART
ajis02-1971	674	6	the	the	DET
ajis02-1971	674	7	conceptualized	conceptualize	VERB
ajis02-1971	674	8	relationships	relationship	NOUN
ajis02-1971	674	9	have	have	AUX
ajis02-1971	674	10	been	be	AUX
ajis02-1971	674	11	confirmed	confirm	VERB
ajis02-1971	674	12	by	by	ADP
ajis02-1971	674	13	the	the	DET
ajis02-1971	674	14	data	datum	NOUN
ajis02-1971	674	15	and	and	CCONJ
ajis02-1971	674	16	could	could	AUX
ajis02-1971	674	17	be	be	AUX
ajis02-1971	674	18	generalized	generalize	VERB
ajis02-1971	674	19	throughout	throughout	ADP
ajis02-1971	674	20	the	the	DET
ajis02-1971	674	21	population	population	NOUN
ajis02-1971	674	22	.	.	PUNCT
ajis02-1971	675	1	6	6	NUM
ajis02-1971	675	2	experiments	experiment	NOUN
ajis02-1971	675	3	in	in	ADP
ajis02-1971	675	4	this	this	DET
ajis02-1971	675	5	section	section	NOUN
ajis02-1971	675	6	,	,	PUNCT
ajis02-1971	675	7	the	the	DET
ajis02-1971	675	8	methodology	methodology	NOUN
ajis02-1971	675	9	of	of	ADP
ajis02-1971	675	10	the	the	DET
ajis02-1971	675	11	present	present	ADJ
ajis02-1971	675	12	study	study	NOUN
ajis02-1971	675	13	–	–	PUNCT
ajis02-1971	675	14	the	the	DET
ajis02-1971	675	15	reasoning	reasoning	NOUN
ajis02-1971	675	16	of	of	ADP
ajis02-1971	675	17	choosing	choose	VERB
ajis02-1971	675	18	methods	method	NOUN
ajis02-1971	675	19	to	to	PART
ajis02-1971	675	20	evaluate	evaluate	VERB
ajis02-1971	675	21	the	the	DET
ajis02-1971	675	22	framework	framework	NOUN
ajis02-1971	675	23	in	in	ADP
ajis02-1971	675	24	section	section	NOUN
ajis02-1971	675	25	5	5	NUM
ajis02-1971	675	26	is	be	AUX
ajis02-1971	675	27	discussed	discuss	VERB
ajis02-1971	675	28	.	.	PUNCT
ajis02-1971	676	1	then	then	ADV
ajis02-1971	676	2	,	,	PUNCT
ajis02-1971	676	3	the	the	DET
ajis02-1971	676	4	results	result	NOUN
ajis02-1971	676	5	of	of	ADP
ajis02-1971	676	6	the	the	DET
ajis02-1971	676	7	hypothesis	hypothesis	NOUN
ajis02-1971	676	8	tests	test	NOUN
ajis02-1971	676	9	will	will	AUX
ajis02-1971	676	10	be	be	AUX
ajis02-1971	676	11	presented	present	VERB
ajis02-1971	676	12	.	.	PUNCT
ajis02-1971	677	1	6.1	6.1	NUM
ajis02-1971	677	2	methodology	methodology	NOUN
ajis02-1971	677	3	this	this	DET
ajis02-1971	677	4	research	research	NOUN
ajis02-1971	677	5	is	be	AUX
ajis02-1971	677	6	concerned	concern	VERB
ajis02-1971	677	7	with	with	ADP
ajis02-1971	677	8	the	the	DET
ajis02-1971	677	9	click	click	VERB
ajis02-1971	677	10	-	-	PUNCT
ajis02-1971	677	11	through	through	ADP
ajis02-1971	677	12	rate	rate	NOUN
ajis02-1971	677	13	of	of	ADP
ajis02-1971	677	14	mobile	mobile	ADJ
ajis02-1971	677	15	in	in	ADP
ajis02-1971	677	16	-	-	PUNCT
ajis02-1971	677	17	app	app	NOUN
ajis02-1971	677	18	advertising	advertising	NOUN
ajis02-1971	677	19	.	.	PUNCT
ajis02-1971	678	1	this	this	DET
ajis02-1971	678	2	study	study	NOUN
ajis02-1971	678	3	follows	follow	VERB
ajis02-1971	678	4	a	a	DET
ajis02-1971	678	5	deductive	deductive	ADJ
ajis02-1971	678	6	research	research	NOUN
ajis02-1971	678	7	approach	approach	NOUN
ajis02-1971	678	8	to	to	ADP
ajis02-1971	678	9	deduce	deduce	VERB
ajis02-1971	678	10	conclusions	conclusion	NOUN
ajis02-1971	678	11	from	from	ADP
ajis02-1971	678	12	the	the	DET
ajis02-1971	678	13	data	datum	NOUN
ajis02-1971	678	14	collected	collect	VERB
ajis02-1971	678	15	.	.	PUNCT
ajis02-1971	679	1	it	it	PRON
ajis02-1971	679	2	first	first	ADV
ajis02-1971	679	3	develops	develop	VERB
ajis02-1971	679	4	hypotheses	hypothesis	NOUN
ajis02-1971	679	5	.	.	PUNCT
ajis02-1971	680	1	then	then	ADV
ajis02-1971	680	2	it	it	PRON
ajis02-1971	680	3	designs	design	VERB
ajis02-1971	680	4	a	a	DET
ajis02-1971	680	5	research	research	NOUN
ajis02-1971	680	6	strategy	strategy	NOUN
ajis02-1971	680	7	to	to	PART
ajis02-1971	680	8	test	test	VERB
ajis02-1971	680	9	those	those	DET
ajis02-1971	680	10	hypotheses	hypothesis	NOUN
ajis02-1971	680	11	.	.	PUNCT
ajis02-1971	681	1	this	this	DET
ajis02-1971	681	2	research	research	NOUN
ajis02-1971	681	3	collects	collect	VERB
ajis02-1971	681	4	primary	primary	ADJ
ajis02-1971	681	5	data	datum	NOUN
ajis02-1971	681	6	(	(	PUNCT
ajis02-1971	681	7	the	the	DET
ajis02-1971	681	8	frequency	frequency	NOUN
ajis02-1971	681	9	of	of	ADP
ajis02-1971	681	10	ad	ad	NOUN
ajis02-1971	681	11	impressions	impression	NOUN
ajis02-1971	681	12	and	and	CCONJ
ajis02-1971	681	13	ad	ad	NOUN
ajis02-1971	681	14	clicks	click	NOUN
ajis02-1971	681	15	)	)	PUNCT
ajis02-1971	681	16	through	through	ADP
ajis02-1971	681	17	indirect	indirect	ADJ
ajis02-1971	681	18	observations	observation	NOUN
ajis02-1971	681	19	to	to	PART
ajis02-1971	681	20	improve	improve	VERB
ajis02-1971	681	21	the	the	DET
ajis02-1971	681	22	data	datum	NOUN
ajis02-1971	681	23	quality	quality	NOUN
ajis02-1971	681	24	(	(	PUNCT
ajis02-1971	681	25	hewson	hewson	NOUN
ajis02-1971	681	26	,	,	PUNCT
ajis02-1971	681	27	vogel	vogel	PROPN
ajis02-1971	681	28	&	&	CCONJ
ajis02-1971	681	29	laurent	laurent	PROPN
ajis02-1971	681	30	2016	2016	NUM
ajis02-1971	681	31	)	)	PUNCT
ajis02-1971	681	32	.	.	PUNCT
ajis02-1971	682	1	the	the	DET
ajis02-1971	682	2	measurement	measurement	NOUN
ajis02-1971	682	3	is	be	AUX
ajis02-1971	682	4	done	do	VERB
ajis02-1971	682	5	through	through	ADP
ajis02-1971	682	6	the	the	DET
ajis02-1971	682	7	ad	ad	NOUN
ajis02-1971	682	8	spaces	space	NOUN
ajis02-1971	682	9	,	,	PUNCT
ajis02-1971	682	10	which	which	PRON
ajis02-1971	682	11	are	be	AUX
ajis02-1971	682	12	designed	design	VERB
ajis02-1971	682	13	with	with	ADP
ajis02-1971	682	14	different	different	ADJ
ajis02-1971	682	15	characteristics	characteristic	NOUN
ajis02-1971	682	16	based	base	VERB
ajis02-1971	682	17	on	on	ADP
ajis02-1971	682	18	the	the	DET
ajis02-1971	682	19	four	four	NUM
ajis02-1971	682	20	publishers	publisher	NOUN
ajis02-1971	682	21	-	-	PUNCT
ajis02-1971	682	22	controlled	control	VERB
ajis02-1971	682	23	factors	factor	NOUN
ajis02-1971	682	24	.	.	PUNCT
ajis02-1971	683	1	in	in	ADP
ajis02-1971	683	2	order	order	NOUN
ajis02-1971	683	3	to	to	PART
ajis02-1971	683	4	simulate	simulate	VERB
ajis02-1971	683	5	the	the	DET
ajis02-1971	683	6	ad	ad	NOUN
ajis02-1971	683	7	space	space	NOUN
ajis02-1971	683	8	characteristics	characteristic	NOUN
ajis02-1971	683	9	according	accord	VERB
ajis02-1971	683	10	to	to	ADP
ajis02-1971	683	11	the	the	DET
ajis02-1971	683	12	four	four	NUM
ajis02-1971	683	13	factors	factor	NOUN
ajis02-1971	683	14	,	,	PUNCT
ajis02-1971	683	15	it	it	PRON
ajis02-1971	683	16	needs	need	VERB
ajis02-1971	683	17	to	to	PART
ajis02-1971	683	18	access	access	VERB
ajis02-1971	683	19	the	the	DET
ajis02-1971	683	20	source	source	NOUN
ajis02-1971	683	21	of	of	ADP
ajis02-1971	683	22	apps	app	NOUN
ajis02-1971	683	23	that	that	PRON
ajis02-1971	683	24	the	the	DET
ajis02-1971	683	25	ad	ad	NOUN
ajis02-1971	683	26	spaces	space	NOUN
ajis02-1971	683	27	reside	reside	VERB
ajis02-1971	683	28	.	.	PUNCT
ajis02-1971	684	1	the	the	DET
ajis02-1971	684	2	research	research	NOUN
ajis02-1971	684	3	procedure	procedure	NOUN
ajis02-1971	684	4	starts	start	VERB
ajis02-1971	684	5	with	with	ADP
ajis02-1971	684	6	(	(	PUNCT
ajis02-1971	684	7	1	1	X
ajis02-1971	684	8	)	)	PUNCT
ajis02-1971	684	9	developing	develop	VERB
ajis02-1971	684	10	apps	app	NOUN
ajis02-1971	684	11	,	,	PUNCT
ajis02-1971	684	12	publishing	publish	VERB
ajis02-1971	684	13	them	they	PRON
ajis02-1971	684	14	to	to	ADP
ajis02-1971	684	15	app	app	NOUN
ajis02-1971	684	16	store	store	NOUN
ajis02-1971	684	17	,	,	PUNCT
ajis02-1971	684	18	(	(	PUNCT
ajis02-1971	684	19	2	2	X
ajis02-1971	684	20	)	)	PUNCT
ajis02-1971	684	21	designing	design	VERB
ajis02-1971	684	22	ad	ad	NOUN
ajis02-1971	684	23	spaces	space	NOUN
ajis02-1971	684	24	inside	inside	ADP
ajis02-1971	684	25	those	those	DET
ajis02-1971	684	26	apps	app	NOUN
ajis02-1971	684	27	,	,	PUNCT
ajis02-1971	684	28	(	(	PUNCT
ajis02-1971	684	29	3	3	X
ajis02-1971	684	30	)	)	PUNCT
ajis02-1971	684	31	using	use	VERB
ajis02-1971	684	32	ads	ad	NOUN
ajis02-1971	684	33	from	from	ADP
ajis02-1971	684	34	one	one	NUM
ajis02-1971	684	35	ad	ad	NOUN
ajis02-1971	684	36	networks	network	NOUN
ajis02-1971	684	37	to	to	PART
ajis02-1971	684	38	load	load	VERB
ajis02-1971	684	39	contents	content	NOUN
ajis02-1971	684	40	to	to	ADP
ajis02-1971	684	41	those	those	DET
ajis02-1971	684	42	ad	ad	NOUN
ajis02-1971	684	43	spaces	space	NOUN
ajis02-1971	684	44	,	,	PUNCT
ajis02-1971	684	45	(	(	PUNCT
ajis02-1971	684	46	4	4	X
ajis02-1971	684	47	)	)	PUNCT
ajis02-1971	684	48	collecting	collect	VERB
ajis02-1971	684	49	the	the	DET
ajis02-1971	684	50	number	number	NOUN
ajis02-1971	684	51	of	of	ADP
ajis02-1971	684	52	ad	ad	NOUN
ajis02-1971	684	53	impression	impression	NOUN
ajis02-1971	684	54	and	and	CCONJ
ajis02-1971	684	55	clicks	click	NOUN
ajis02-1971	684	56	on	on	ADP
ajis02-1971	684	57	the	the	DET
ajis02-1971	684	58	loaded	load	VERB
ajis02-1971	684	59	ad	ad	NOUN
ajis02-1971	684	60	spaces	space	NOUN
ajis02-1971	684	61	and	and	CCONJ
ajis02-1971	684	62	(	(	PUNCT
ajis02-1971	684	63	5	5	X
ajis02-1971	684	64	)	)	PUNCT
ajis02-1971	684	65	measuring	measure	VERB
ajis02-1971	684	66	the	the	DET
ajis02-1971	684	67	click	click	VERB
ajis02-1971	684	68	-	-	PUNCT
ajis02-1971	684	69	through	through	ADP
ajis02-1971	684	70	rates	rate	NOUN
ajis02-1971	684	71	.	.	PUNCT
ajis02-1971	685	1	out	out	ADP
ajis02-1971	685	2	of	of	ADP
ajis02-1971	685	3	the	the	DET
ajis02-1971	685	4	eight	eight	NUM
ajis02-1971	685	5	relationships	relationship	NOUN
ajis02-1971	685	6	of	of	ADP
ajis02-1971	685	7	the	the	DET
ajis02-1971	685	8	present	present	ADJ
ajis02-1971	685	9	study	study	NOUN
ajis02-1971	685	10	,	,	PUNCT
ajis02-1971	685	11	four	four	NUM
ajis02-1971	685	12	of	of	ADP
ajis02-1971	685	13	them	they	PRON
ajis02-1971	685	14	are	be	AUX
ajis02-1971	685	15	related	relate	VERB
ajis02-1971	685	16	to	to	ADP
ajis02-1971	685	17	simple	simple	ADJ
ajis02-1971	685	18	main	main	ADJ
ajis02-1971	685	19	effects	effect	NOUN
ajis02-1971	685	20	and	and	CCONJ
ajis02-1971	685	21	the	the	DET
ajis02-1971	685	22	remaining	remain	VERB
ajis02-1971	685	23	are	be	AUX
ajis02-1971	685	24	related	relate	VERB
ajis02-1971	685	25	to	to	ADP
ajis02-1971	685	26	interactive	interactive	ADJ
ajis02-1971	685	27	ones	one	NOUN
ajis02-1971	685	28	.	.	PUNCT
ajis02-1971	686	1	to	to	PART
ajis02-1971	686	2	test	test	VERB
ajis02-1971	686	3	the	the	DET
ajis02-1971	686	4	main	main	ADJ
ajis02-1971	686	5	effects	effect	NOUN
ajis02-1971	686	6	of	of	ADP
ajis02-1971	686	7	the	the	DET
ajis02-1971	686	8	four	four	NUM
ajis02-1971	686	9	publishers	publisher	NOUN
ajis02-1971	686	10	-	-	PUNCT
ajis02-1971	686	11	controlled	control	VERB
ajis02-1971	686	12	factors	factor	NOUN
ajis02-1971	686	13	individually	individually	ADV
ajis02-1971	686	14	,	,	PUNCT
ajis02-1971	686	15	the	the	DET
ajis02-1971	686	16	research	research	NOUN
ajis02-1971	686	17	firstly	firstly	ADV
ajis02-1971	686	18	uses	use	VERB
ajis02-1971	686	19	a	a	DET
ajis02-1971	686	20	controlled	control	VERB
ajis02-1971	686	21	experimental	experimental	ADJ
ajis02-1971	686	22	design	design	NOUN
ajis02-1971	686	23	.	.	PUNCT
ajis02-1971	687	1	a	a	DET
ajis02-1971	687	2	controlled	control	VERB
ajis02-1971	687	3	experiment	experiment	NOUN
ajis02-1971	687	4	is	be	AUX
ajis02-1971	687	5	the	the	DET
ajis02-1971	687	6	most	most	ADV
ajis02-1971	687	7	popular	popular	ADJ
ajis02-1971	687	8	form	form	NOUN
ajis02-1971	687	9	of	of	ADP
ajis02-1971	687	10	experiment	experiment	NOUN
ajis02-1971	687	11	in	in	ADP
ajis02-1971	687	12	online	online	ADJ
ajis02-1971	687	13	advertising	advertising	NOUN
ajis02-1971	687	14	(	(	PUNCT
ajis02-1971	687	15	kohavi	kohavi	PROPN
ajis02-1971	687	16	et	et	PROPN
ajis02-1971	687	17	al	al	PROPN
ajis02-1971	687	18	.	.	PROPN
ajis02-1971	687	19	2009	2009	NUM
ajis02-1971	687	20	)	)	PUNCT
ajis02-1971	687	21	.	.	PUNCT
ajis02-1971	688	1	the	the	DET
ajis02-1971	688	2	present	present	ADJ
ajis02-1971	688	3	study	study	NOUN
ajis02-1971	688	4	follows	follow	VERB
ajis02-1971	688	5	the	the	DET
ajis02-1971	688	6	simplest	simple	ADJ
ajis02-1971	688	7	form	form	NOUN
ajis02-1971	688	8	of	of	ADP
ajis02-1971	688	9	controlled	control	VERB
ajis02-1971	688	10	experiments	experiment	NOUN
ajis02-1971	688	11	,	,	PUNCT
ajis02-1971	688	12	often	often	ADV
ajis02-1971	688	13	referred	refer	VERB
ajis02-1971	688	14	to	to	ADP
ajis02-1971	688	15	as	as	ADP
ajis02-1971	688	16	an	an	DET
ajis02-1971	688	17	a	a	NOUN
ajis02-1971	688	18	/	/	SYM
ajis02-1971	688	19	b	b	NOUN
ajis02-1971	688	20	test	test	NOUN
ajis02-1971	688	21	.	.	PUNCT
ajis02-1971	689	1	the	the	DET
ajis02-1971	689	2	four	four	NUM
ajis02-1971	689	3	main	main	ADJ
ajis02-1971	689	4	independent	independent	ADJ
ajis02-1971	689	5	variables	variable	NOUN
ajis02-1971	689	6	have	have	VERB
ajis02-1971	689	7	the	the	DET
ajis02-1971	689	8	following	follow	VERB
ajis02-1971	689	9	values	value	NOUN
ajis02-1971	689	10	:	:	PUNCT
ajis02-1971	689	11	•	•	NUM
ajis02-1971	689	12	ad	ad	NOUN
ajis02-1971	689	13	space	space	NOUN
ajis02-1971	689	14	duration	duration	NOUN
ajis02-1971	689	15	:	:	PUNCT
ajis02-1971	689	16	the	the	DET
ajis02-1971	689	17	duration	duration	NOUN
ajis02-1971	689	18	of	of	ADP
ajis02-1971	689	19	ad	ad	NOUN
ajis02-1971	689	20	space	space	NOUN
ajis02-1971	689	21	is	be	AUX
ajis02-1971	689	22	adjustable	adjustable	ADJ
ajis02-1971	689	23	by	by	ADP
ajis02-1971	689	24	publishers	publisher	NOUN
ajis02-1971	689	25	(	(	PUNCT
ajis02-1971	689	26	sandberg	sandberg	PROPN
ajis02-1971	689	27	&	&	CCONJ
ajis02-1971	689	28	rollins	rollins	PROPN
ajis02-1971	689	29	2013	2013	NUM
ajis02-1971	689	30	)	)	PUNCT
ajis02-1971	689	31	.	.	PUNCT
ajis02-1971	690	1	many	many	ADJ
ajis02-1971	690	2	ad	ad	NOUN
ajis02-1971	690	3	networks	network	NOUN
ajis02-1971	690	4	allow	allow	VERB
ajis02-1971	690	5	publishers	publisher	NOUN
ajis02-1971	690	6	to	to	PART
ajis02-1971	690	7	choose	choose	VERB
ajis02-1971	690	8	the	the	DET
ajis02-1971	690	9	duration	duration	NOUN
ajis02-1971	690	10	of	of	ADP
ajis02-1971	690	11	their	their	PRON
ajis02-1971	690	12	ad	ad	NOUN
ajis02-1971	690	13	spaces	space	NOUN
ajis02-1971	690	14	.	.	PUNCT
ajis02-1971	691	1	for	for	ADP
ajis02-1971	691	2	example	example	NOUN
ajis02-1971	691	3	,	,	PUNCT
ajis02-1971	691	4	admob	admob	PROPN
ajis02-1971	691	5	allows	allow	VERB
ajis02-1971	691	6	the	the	DET
ajis02-1971	691	7	ad	ad	NOUN
ajis02-1971	691	8	space	space	NOUN
ajis02-1971	691	9	duration	duration	NOUN
ajis02-1971	691	10	up	up	ADV
ajis02-1971	691	11	120	120	NUM
ajis02-1971	691	12	seconds	second	NOUN
ajis02-1971	691	13	(	(	PUNCT
ajis02-1971	691	14	prochkova	prochkova	PROPN
ajis02-1971	691	15	,	,	PUNCT
ajis02-1971	691	16	singh	singh	PROPN
ajis02-1971	691	17	&	&	CCONJ
ajis02-1971	691	18	nurminen	nurminen	PROPN
ajis02-1971	691	19	2012	2012	NUM
ajis02-1971	691	20	)	)	PUNCT
ajis02-1971	691	21	.	.	PUNCT
ajis02-1971	692	1	it	it	PRON
ajis02-1971	692	2	is	be	AUX
ajis02-1971	692	3	also	also	ADV
ajis02-1971	692	4	found	find	VERB
ajis02-1971	692	5	that	that	SCONJ
ajis02-1971	692	6	by	by	ADP
ajis02-1971	692	7	default	default	NOUN
ajis02-1971	692	8	admob	admob	PROPN
ajis02-1971	692	9	uses	use	VERB
ajis02-1971	692	10	a	a	DET
ajis02-1971	692	11	refresh	refresh	ADJ
ajis02-1971	692	12	rate	rate	NOUN
ajis02-1971	692	13	of	of	ADP
ajis02-1971	692	14	60	60	NUM
ajis02-1971	692	15	seconds	second	NOUN
ajis02-1971	692	16	(	(	PUNCT
ajis02-1971	692	17	qian	qian	PROPN
ajis02-1971	692	18	et	et	PROPN
ajis02-1971	692	19	al	al	PROPN
ajis02-1971	692	20	.	.	PROPN
ajis02-1971	692	21	2012	2012	NUM
ajis02-1971	692	22	)	)	PUNCT
ajis02-1971	692	23	.	.	PUNCT
ajis02-1971	693	1	the	the	DET
ajis02-1971	693	2	present	present	ADJ
ajis02-1971	693	3	study	study	NOUN
ajis02-1971	693	4	argued	argue	VERB
ajis02-1971	693	5	that	that	SCONJ
ajis02-1971	693	6	ad	ad	NOUN
ajis02-1971	693	7	spaces	space	VERB
ajis02-1971	693	8	shorter	short	ADJ
ajis02-1971	693	9	than	than	ADP
ajis02-1971	693	10	60	60	NUM
ajis02-1971	693	11	seconds	second	NOUN
ajis02-1971	693	12	,	,	PUNCT
ajis02-1971	693	13	and	and	CCONJ
ajis02-1971	693	14	ones	one	NOUN
ajis02-1971	693	15	longer	long	ADJ
ajis02-1971	693	16	than	than	ADP
ajis02-1971	693	17	60	60	NUM
ajis02-1971	693	18	seconds	second	NOUN
ajis02-1971	693	19	have	have	VERB
ajis02-1971	693	20	different	different	ADJ
ajis02-1971	693	21	yield	yield	NOUN
ajis02-1971	693	22	different	different	ADJ
ajis02-1971	693	23	ctrs	ctrs	PROPN
ajis02-1971	693	24	.	.	PUNCT
ajis02-1971	694	1	for	for	ADP
ajis02-1971	694	2	that	that	DET
ajis02-1971	694	3	reason	reason	NOUN
ajis02-1971	694	4	,	,	PUNCT
ajis02-1971	694	5	30	30	NUM
ajis02-1971	694	6	seconds	second	NOUN
ajis02-1971	694	7	and	and	CCONJ
ajis02-1971	694	8	90	90	NUM
ajis02-1971	694	9	seconds	second	NOUN
ajis02-1971	694	10	are	be	AUX
ajis02-1971	694	11	selected	select	VERB
ajis02-1971	694	12	as	as	ADP
ajis02-1971	694	13	values	value	NOUN
ajis02-1971	694	14	of	of	ADP
ajis02-1971	694	15	ad	ad	NOUN
ajis02-1971	694	16	space	space	NOUN
ajis02-1971	694	17	duration	duration	NOUN
ajis02-1971	694	18	.	.	PUNCT
ajis02-1971	695	1	australasian	australasian	ADJ
ajis02-1971	695	2	journal	journal	NOUN
ajis02-1971	695	3	of	of	ADP
ajis02-1971	695	4	information	information	PROPN
ajis02-1971	695	5	systems	systems	PROPN
ajis02-1971	695	6	truong	truong	PROPN
ajis02-1971	695	7	,	,	PUNCT
ajis02-1971	695	8	nkhoma	nkhoma	PROPN
ajis02-1971	695	9	&	&	CCONJ
ajis02-1971	695	10	pansuwong	pansuwong	ADJ
ajis02-1971	695	11	2019	2019	NUM
ajis02-1971	695	12	,	,	PUNCT
ajis02-1971	695	13	vol	vol	NOUN
ajis02-1971	695	14	23	23	NUM
ajis02-1971	695	15	,	,	PUNCT
ajis02-1971	695	16	research	research	NOUN
ajis02-1971	695	17	article	article	NOUN
ajis02-1971	695	18	integrated	integrate	VERB
ajis02-1971	695	19	effectiveness	effectiveness	NOUN
ajis02-1971	695	20	framework	framework	NOUN
ajis02-1971	695	21	for	for	ADP
ajis02-1971	695	22	in	in	ADP
ajis02-1971	695	23	-	-	PUNCT
ajis02-1971	695	24	app	app	NOUN
ajis02-1971	695	25	advertising	advertising	NOUN
ajis02-1971	695	26	29	29	NUM
ajis02-1971	695	27	•	•	NOUN
ajis02-1971	695	28	ad	ad	NOUN
ajis02-1971	695	29	space	space	NOUN
ajis02-1971	695	30	size	size	NOUN
ajis02-1971	695	31	:	:	PUNCT
ajis02-1971	695	32	the	the	DET
ajis02-1971	695	33	size	size	NOUN
ajis02-1971	695	34	of	of	ADP
ajis02-1971	695	35	ad	ad	NOUN
ajis02-1971	695	36	spaces	space	NOUN
ajis02-1971	695	37	is	be	AUX
ajis02-1971	695	38	selected	select	VERB
ajis02-1971	695	39	by	by	ADP
ajis02-1971	695	40	publishers	publisher	NOUN
ajis02-1971	695	41	(	(	PUNCT
ajis02-1971	695	42	‘	'	PUNCT
ajis02-1971	695	43	display	display	NOUN
ajis02-1971	695	44	and	and	CCONJ
ajis02-1971	695	45	mobile	mobile	ADJ
ajis02-1971	695	46	advertising	advertising	NOUN
ajis02-1971	695	47	creative	creative	ADJ
ajis02-1971	695	48	format	format	NOUN
ajis02-1971	695	49	guidelines	guideline	NOUN
ajis02-1971	695	50	’	'	PUNCT
ajis02-1971	695	51	2015	2015	NUM
ajis02-1971	695	52	)	)	PUNCT
ajis02-1971	695	53	.	.	PUNCT
ajis02-1971	696	1	many	many	ADJ
ajis02-1971	696	2	ad	ad	NOUN
ajis02-1971	696	3	networks	network	NOUN
ajis02-1971	696	4	allow	allow	VERB
ajis02-1971	696	5	publishers	publisher	NOUN
ajis02-1971	696	6	to	to	PART
ajis02-1971	696	7	choose	choose	VERB
ajis02-1971	696	8	the	the	DET
ajis02-1971	696	9	size	size	NOUN
ajis02-1971	696	10	of	of	ADP
ajis02-1971	696	11	their	their	PRON
ajis02-1971	696	12	ad	ad	NOUN
ajis02-1971	696	13	spaces	space	NOUN
ajis02-1971	696	14	in	in	ADP
ajis02-1971	696	15	forms	form	NOUN
ajis02-1971	696	16	of	of	ADP
ajis02-1971	696	17	banners	banner	NOUN
ajis02-1971	696	18	.	.	PUNCT
ajis02-1971	697	1	for	for	ADP
ajis02-1971	697	2	example	example	NOUN
ajis02-1971	697	3	,	,	PUNCT
ajis02-1971	697	4	admob	admob	PROPN
ajis02-1971	697	5	allows	allow	VERB
ajis02-1971	697	6	the	the	DET
ajis02-1971	697	7	ad	ad	NOUN
ajis02-1971	697	8	space	space	NOUN
ajis02-1971	697	9	size	size	NOUN
ajis02-1971	697	10	to	to	PART
ajis02-1971	697	11	be	be	AUX
ajis02-1971	697	12	banner	banner	NOUN
ajis02-1971	697	13	(	(	PUNCT
ajis02-1971	697	14	320x50	320x50	NUM
ajis02-1971	697	15	)	)	PUNCT
ajis02-1971	697	16	,	,	PUNCT
ajis02-1971	697	17	large	large	ADJ
ajis02-1971	697	18	banner	banner	NOUN
ajis02-1971	697	19	(	(	PUNCT
ajis02-1971	697	20	320x100	320x100	NUM
ajis02-1971	697	21	)	)	PUNCT
ajis02-1971	697	22	or	or	CCONJ
ajis02-1971	697	23	iab	iab	PROPN
ajis02-1971	697	24	full	full	ADJ
ajis02-1971	697	25	-	-	PUNCT
ajis02-1971	697	26	size	size	NOUN
ajis02-1971	697	27	banner	banner	NOUN
ajis02-1971	697	28	(	(	PUNCT
ajis02-1971	697	29	468x60	468x60	NUM
ajis02-1971	697	30	)	)	PUNCT
ajis02-1971	697	31	.	.	PUNCT
ajis02-1971	698	1	among	among	ADP
ajis02-1971	698	2	those	those	DET
ajis02-1971	698	3	banner	banner	NOUN
ajis02-1971	698	4	has	have	VERB
ajis02-1971	698	5	the	the	DET
ajis02-1971	698	6	smallest	small	ADJ
ajis02-1971	698	7	size	size	NOUN
ajis02-1971	698	8	while	while	SCONJ
ajis02-1971	698	9	large	large	ADJ
ajis02-1971	698	10	banner	banner	NOUN
ajis02-1971	698	11	is	be	AUX
ajis02-1971	698	12	the	the	DET
ajis02-1971	698	13	biggest	big	ADJ
ajis02-1971	698	14	.	.	PUNCT
ajis02-1971	699	1	the	the	DET
ajis02-1971	699	2	present	present	ADJ
ajis02-1971	699	3	study	study	NOUN
ajis02-1971	699	4	chose	choose	VERB
ajis02-1971	699	5	those	those	DET
ajis02-1971	699	6	two	two	NUM
ajis02-1971	699	7	sizes	size	NOUN
ajis02-1971	699	8	are	be	AUX
ajis02-1971	699	9	two	two	NUM
ajis02-1971	699	10	values	value	NOUN
ajis02-1971	699	11	of	of	ADP
ajis02-1971	699	12	ad	ad	NOUN
ajis02-1971	699	13	space	space	NOUN
ajis02-1971	699	14	size	size	NOUN
ajis02-1971	699	15	.	.	PUNCT
ajis02-1971	700	1	•	•	NUM
ajis02-1971	700	2	ad	ad	NOUN
ajis02-1971	700	3	space	space	NOUN
ajis02-1971	700	4	position	position	NOUN
ajis02-1971	700	5	:	:	PUNCT
ajis02-1971	700	6	refers	refer	VERB
ajis02-1971	700	7	to	to	ADP
ajis02-1971	700	8	the	the	DET
ajis02-1971	700	9	position	position	NOUN
ajis02-1971	700	10	of	of	ADP
ajis02-1971	700	11	ad	ad	NOUN
ajis02-1971	700	12	spaces	space	NOUN
ajis02-1971	700	13	delivered	deliver	VERB
ajis02-1971	700	14	by	by	ADP
ajis02-1971	700	15	the	the	DET
ajis02-1971	700	16	publishers	publisher	NOUN
ajis02-1971	700	17	.	.	PUNCT
ajis02-1971	701	1	an	an	DET
ajis02-1971	701	2	ad	ad	NOUN
ajis02-1971	701	3	can	can	AUX
ajis02-1971	701	4	be	be	AUX
ajis02-1971	701	5	on	on	ADP
ajis02-1971	701	6	the	the	DET
ajis02-1971	701	7	top	top	NOUN
ajis02-1971	701	8	and	and	CCONJ
ajis02-1971	701	9	bottom	bottom	NOUN
ajis02-1971	701	10	of	of	ADP
ajis02-1971	701	11	the	the	DET
ajis02-1971	701	12	screen	screen	NOUN
ajis02-1971	701	13	(	(	PUNCT
ajis02-1971	701	14	'	'	PUNCT
ajis02-1971	701	15	iab	iab	PROPN
ajis02-1971	701	16	new	new	ADJ
ajis02-1971	701	17	standard	standard	ADJ
ajis02-1971	701	18	ad	ad	NOUN
ajis02-1971	701	19	unit	unit	NOUN
ajis02-1971	701	20	portfolio	portfolio	NOUN
ajis02-1971	701	21	’	'	PUNCT
ajis02-1971	701	22	2017	2017	NUM
ajis02-1971	701	23	)	)	PUNCT
ajis02-1971	701	24	.	.	PUNCT
ajis02-1971	702	1	sometimes	sometimes	ADV
ajis02-1971	702	2	,	,	PUNCT
ajis02-1971	702	3	they	they	PRON
ajis02-1971	702	4	can	can	AUX
ajis02-1971	702	5	be	be	AUX
ajis02-1971	702	6	middle	middle	ADJ
ajis02-1971	702	7	of	of	ADP
ajis02-1971	702	8	the	the	DET
ajis02-1971	702	9	screen	screen	NOUN
ajis02-1971	702	10	(	(	PUNCT
ajis02-1971	702	11	djamasbi	djamasbi	NOUN
ajis02-1971	702	12	,	,	PUNCT
ajis02-1971	702	13	hall	hall	NOUN
ajis02-1971	702	14	-	-	PUNCT
ajis02-1971	702	15	phillips	phillips	PROPN
ajis02-1971	702	16	&	&	CCONJ
ajis02-1971	702	17	yang	yang	PROPN
ajis02-1971	702	18	2013	2013	NUM
ajis02-1971	702	19	)	)	PUNCT
ajis02-1971	702	20	.	.	PUNCT
ajis02-1971	703	1	the	the	DET
ajis02-1971	703	2	research	research	NOUN
ajis02-1971	703	3	so	so	ADV
ajis02-1971	703	4	far	far	ADV
ajis02-1971	703	5	yields	yield	NOUN
ajis02-1971	703	6	mixed	mixed	ADJ
ajis02-1971	703	7	results	result	NOUN
ajis02-1971	703	8	regarding	regard	VERB
ajis02-1971	703	9	the	the	DET
ajis02-1971	703	10	top	top	NOUN
ajis02-1971	703	11	and	and	CCONJ
ajis02-1971	703	12	the	the	DET
ajis02-1971	703	13	bottom	bottom	NOUN
ajis02-1971	703	14	of	of	ADP
ajis02-1971	703	15	the	the	DET
ajis02-1971	703	16	screen	screen	NOUN
ajis02-1971	703	17	.	.	PUNCT
ajis02-1971	704	1	some	some	DET
ajis02-1971	704	2	other	other	ADJ
ajis02-1971	704	3	research	research	NOUN
ajis02-1971	704	4	highlights	highlight	NOUN
ajis02-1971	704	5	the	the	DET
ajis02-1971	704	6	importance	importance	NOUN
ajis02-1971	704	7	of	of	ADP
ajis02-1971	704	8	native	native	ADJ
ajis02-1971	704	9	ads	ad	NOUN
ajis02-1971	704	10	,	,	PUNCT
ajis02-1971	704	11	which	which	PRON
ajis02-1971	704	12	are	be	AUX
ajis02-1971	704	13	normally	normally	ADV
ajis02-1971	704	14	displayed	display	VERB
ajis02-1971	704	15	in	in	ADP
ajis02-1971	704	16	the	the	DET
ajis02-1971	704	17	middle	middle	NOUN
ajis02-1971	704	18	of	of	ADP
ajis02-1971	704	19	the	the	DET
ajis02-1971	704	20	screen	screen	NOUN
ajis02-1971	704	21	.	.	PUNCT
ajis02-1971	705	1	for	for	ADP
ajis02-1971	705	2	that	that	DET
ajis02-1971	705	3	reason	reason	NOUN
ajis02-1971	705	4	,	,	PUNCT
ajis02-1971	705	5	the	the	DET
ajis02-1971	705	6	top	top	NOUN
ajis02-1971	705	7	and	and	CCONJ
ajis02-1971	705	8	the	the	DET
ajis02-1971	705	9	middle	middle	NOUN
ajis02-1971	705	10	of	of	ADP
ajis02-1971	705	11	the	the	DET
ajis02-1971	705	12	screen	screen	NOUN
ajis02-1971	705	13	are	be	AUX
ajis02-1971	705	14	selected	select	VERB
ajis02-1971	705	15	as	as	ADP
ajis02-1971	705	16	two	two	NUM
ajis02-1971	705	17	values	value	NOUN
ajis02-1971	705	18	of	of	ADP
ajis02-1971	705	19	ad	ad	NOUN
ajis02-1971	705	20	space	space	NOUN
ajis02-1971	705	21	position	position	NOUN
ajis02-1971	705	22	.	.	PUNCT
ajis02-1971	706	1	•	•	NUM
ajis02-1971	706	2	ad	ad	NOUN
ajis02-1971	706	3	space	space	NOUN
ajis02-1971	706	4	timing	timing	NOUN
ajis02-1971	706	5	:	:	PUNCT
ajis02-1971	706	6	refers	refer	VERB
ajis02-1971	706	7	to	to	ADP
ajis02-1971	706	8	the	the	DET
ajis02-1971	706	9	timing	timing	NOUN
ajis02-1971	706	10	of	of	ADP
ajis02-1971	706	11	ad	ad	NOUN
ajis02-1971	706	12	spaces	space	NOUN
ajis02-1971	706	13	delivered	deliver	VERB
ajis02-1971	706	14	by	by	ADP
ajis02-1971	706	15	the	the	DET
ajis02-1971	706	16	publishers	publisher	NOUN
ajis02-1971	706	17	.	.	PUNCT
ajis02-1971	707	1	for	for	ADP
ajis02-1971	707	2	example	example	NOUN
ajis02-1971	707	3	,	,	PUNCT
ajis02-1971	707	4	when	when	SCONJ
ajis02-1971	707	5	a	a	DET
ajis02-1971	707	6	user	user	NOUN
ajis02-1971	707	7	first	first	ADV
ajis02-1971	707	8	opens	open	VERB
ajis02-1971	707	9	the	the	DET
ajis02-1971	707	10	application	application	NOUN
ajis02-1971	707	11	and	and	CCONJ
ajis02-1971	707	12	has	have	AUX
ajis02-1971	707	13	not	not	PART
ajis02-1971	707	14	done	do	VERB
ajis02-1971	707	15	any	any	DET
ajis02-1971	707	16	action	action	NOUN
ajis02-1971	707	17	yet	yet	ADV
ajis02-1971	707	18	.	.	PUNCT
ajis02-1971	708	1	the	the	DET
ajis02-1971	708	2	ads	ad	NOUN
ajis02-1971	708	3	showing	show	VERB
ajis02-1971	708	4	at	at	ADP
ajis02-1971	708	5	that	that	DET
ajis02-1971	708	6	time	time	NOUN
ajis02-1971	708	7	is	be	AUX
ajis02-1971	708	8	considered	consider	VERB
ajis02-1971	708	9	as	as	ADP
ajis02-1971	708	10	the	the	DET
ajis02-1971	708	11	beginning	beginning	NOUN
ajis02-1971	708	12	.	.	PUNCT
ajis02-1971	709	1	when	when	SCONJ
ajis02-1971	709	2	the	the	DET
ajis02-1971	709	3	user	user	NOUN
ajis02-1971	709	4	has	have	AUX
ajis02-1971	709	5	performed	perform	VERB
ajis02-1971	709	6	the	the	DET
ajis02-1971	709	7	main	main	ADJ
ajis02-1971	709	8	activity	activity	NOUN
ajis02-1971	709	9	,	,	PUNCT
ajis02-1971	709	10	e.g.	e.g.	ADV
ajis02-1971	709	11	capture	capture	VERB
ajis02-1971	709	12	a	a	DET
ajis02-1971	709	13	photo	photo	NOUN
ajis02-1971	709	14	,	,	PUNCT
ajis02-1971	709	15	finish	finish	VERB
ajis02-1971	709	16	one	one	NUM
ajis02-1971	709	17	level	level	NOUN
ajis02-1971	709	18	in	in	ADP
ajis02-1971	709	19	games	game	NOUN
ajis02-1971	709	20	,	,	PUNCT
ajis02-1971	709	21	finish	finish	VERB
ajis02-1971	709	22	a	a	DET
ajis02-1971	709	23	call	call	NOUN
ajis02-1971	709	24	,	,	PUNCT
ajis02-1971	709	25	the	the	DET
ajis02-1971	709	26	ads	ad	NOUN
ajis02-1971	709	27	showing	show	VERB
ajis02-1971	709	28	during	during	ADP
ajis02-1971	709	29	that	that	DET
ajis02-1971	709	30	time	time	NOUN
ajis02-1971	709	31	is	be	AUX
ajis02-1971	709	32	considered	consider	VERB
ajis02-1971	709	33	as	as	ADP
ajis02-1971	709	34	the	the	DET
ajis02-1971	709	35	end	end	NOUN
ajis02-1971	709	36	(	(	PUNCT
ajis02-1971	709	37	hoque	hoque	NOUN
ajis02-1971	709	38	&	&	CCONJ
ajis02-1971	709	39	lohse	lohse	PROPN
ajis02-1971	709	40	1999	1999	NUM
ajis02-1971	709	41	)	)	PUNCT
ajis02-1971	709	42	.	.	PUNCT
ajis02-1971	710	1	the	the	DET
ajis02-1971	710	2	present	present	ADJ
ajis02-1971	710	3	study	study	NOUN
ajis02-1971	710	4	selected	select	VERB
ajis02-1971	710	5	beginning	beginning	NOUN
ajis02-1971	710	6	and	and	CCONJ
ajis02-1971	710	7	end	end	VERB
ajis02-1971	710	8	as	as	ADP
ajis02-1971	710	9	two	two	NUM
ajis02-1971	710	10	values	value	NOUN
ajis02-1971	710	11	of	of	ADP
ajis02-1971	710	12	ad	ad	NOUN
ajis02-1971	710	13	space	space	NOUN
ajis02-1971	710	14	timing	timing	NOUN
ajis02-1971	710	15	.	.	PUNCT
ajis02-1971	711	1	to	to	PART
ajis02-1971	711	2	test	test	VERB
ajis02-1971	711	3	the	the	DET
ajis02-1971	711	4	interactive	interactive	ADJ
ajis02-1971	711	5	effects	effect	NOUN
ajis02-1971	711	6	among	among	ADP
ajis02-1971	711	7	the	the	DET
ajis02-1971	711	8	four	four	NUM
ajis02-1971	711	9	publishers	publisher	NOUN
ajis02-1971	711	10	-	-	PUNCT
ajis02-1971	711	11	controlled	control	VERB
ajis02-1971	711	12	factors	factor	NOUN
ajis02-1971	711	13	and	and	CCONJ
ajis02-1971	711	14	with	with	ADP
ajis02-1971	711	15	other	other	ADJ
ajis02-1971	711	16	participants	participant	NOUN
ajis02-1971	711	17	-	-	PUNCT
ajis02-1971	711	18	controlled	control	VERB
ajis02-1971	711	19	ones	one	NOUN
ajis02-1971	711	20	,	,	PUNCT
ajis02-1971	711	21	an	an	DET
ajis02-1971	711	22	eight	eight	NUM
ajis02-1971	711	23	-	-	PUNCT
ajis02-1971	711	24	level	level	NOUN
ajis02-1971	711	25	factorial	factorial	NOUN
ajis02-1971	711	26	design	design	NOUN
ajis02-1971	711	27	was	be	AUX
ajis02-1971	711	28	used	use	VERB
ajis02-1971	711	29	.	.	PUNCT
ajis02-1971	712	1	the	the	DET
ajis02-1971	712	2	eight	eight	NUM
ajis02-1971	712	3	independent	independent	ADJ
ajis02-1971	712	4	variables	variable	NOUN
ajis02-1971	712	5	were	be	AUX
ajis02-1971	712	6	ad	ad	NOUN
ajis02-1971	712	7	space	space	NOUN
ajis02-1971	712	8	duration	duration	NOUN
ajis02-1971	712	9	,	,	PUNCT
ajis02-1971	712	10	ad	ad	NOUN
ajis02-1971	712	11	space	space	NOUN
ajis02-1971	712	12	size	size	NOUN
ajis02-1971	712	13	,	,	PUNCT
ajis02-1971	712	14	ad	ad	NOUN
ajis02-1971	712	15	space	space	NOUN
ajis02-1971	712	16	position	position	NOUN
ajis02-1971	712	17	,	,	PUNCT
ajis02-1971	712	18	ad	ad	NOUN
ajis02-1971	712	19	space	space	NOUN
ajis02-1971	712	20	scheduling	scheduling	NOUN
ajis02-1971	712	21	,	,	PUNCT
ajis02-1971	712	22	location	location	NOUN
ajis02-1971	712	23	,	,	PUNCT
ajis02-1971	712	24	time	time	NOUN
ajis02-1971	712	25	,	,	PUNCT
ajis02-1971	712	26	ad	ad	NOUN
ajis02-1971	712	27	medium	medium	NOUN
ajis02-1971	712	28	and	and	CCONJ
ajis02-1971	712	29	ad	ad	NOUN
ajis02-1971	712	30	type	type	NOUN
ajis02-1971	712	31	.	.	PUNCT
ajis02-1971	713	1	the	the	DET
ajis02-1971	713	2	values	value	NOUN
ajis02-1971	713	3	of	of	ADP
ajis02-1971	713	4	the	the	DET
ajis02-1971	713	5	four	four	NUM
ajis02-1971	713	6	participant	participant	ADJ
ajis02-1971	713	7	controlled	control	VERB
ajis02-1971	713	8	factors	factor	NOUN
ajis02-1971	713	9	are	be	AUX
ajis02-1971	713	10	:	:	PUNCT
ajis02-1971	713	11	•	•	ADV
ajis02-1971	713	12	location	location	NOUN
ajis02-1971	713	13	:	:	PUNCT
ajis02-1971	713	14	location	location	NOUN
ajis02-1971	713	15	is	be	AUX
ajis02-1971	713	16	a	a	DET
ajis02-1971	713	17	contextual	contextual	ADJ
ajis02-1971	713	18	factor	factor	NOUN
ajis02-1971	713	19	(	(	PUNCT
ajis02-1971	713	20	grewal	grewal	PROPN
ajis02-1971	713	21	,	,	PUNCT
ajis02-1971	713	22	bart	bart	PROPN
ajis02-1971	713	23	,	,	PUNCT
ajis02-1971	713	24	spann	spann	PROPN
ajis02-1971	713	25	&	&	CCONJ
ajis02-1971	713	26	zubcsek	zubcsek	PROPN
ajis02-1971	713	27	2016	2016	NUM
ajis02-1971	713	28	)	)	PUNCT
ajis02-1971	713	29	.	.	PUNCT
ajis02-1971	714	1	effendi	effendi	VERB
ajis02-1971	714	2	and	and	CCONJ
ajis02-1971	714	3	ali	ali	PROPN
ajis02-1971	714	4	(	(	PUNCT
ajis02-1971	714	5	2017	2017	NUM
ajis02-1971	714	6	)	)	PUNCT
ajis02-1971	714	7	suggested	suggest	VERB
ajis02-1971	714	8	that	that	SCONJ
ajis02-1971	714	9	there	there	PRON
ajis02-1971	714	10	are	be	VERB
ajis02-1971	714	11	three	three	NUM
ajis02-1971	714	12	types	type	NOUN
ajis02-1971	714	13	of	of	ADP
ajis02-1971	714	14	location	location	NOUN
ajis02-1971	714	15	:	:	PUNCT
ajis02-1971	714	16	city	city	NOUN
ajis02-1971	714	17	,	,	PUNCT
ajis02-1971	714	18	area	area	NOUN
ajis02-1971	714	19	and	and	CCONJ
ajis02-1971	714	20	country	country	NOUN
ajis02-1971	714	21	.	.	PUNCT
ajis02-1971	715	1	furthermore	furthermore	ADV
ajis02-1971	715	2	,	,	PUNCT
ajis02-1971	715	3	marketing	marketing	NOUN
ajis02-1971	715	4	reports	report	NOUN
ajis02-1971	715	5	showed	show	VERB
ajis02-1971	715	6	that	that	SCONJ
ajis02-1971	715	7	ctrs	ctrs	PROPN
ajis02-1971	715	8	are	be	AUX
ajis02-1971	715	9	significantly	significantly	ADV
ajis02-1971	715	10	different	different	ADJ
ajis02-1971	715	11	between	between	ADP
ajis02-1971	715	12	the	the	DET
ajis02-1971	715	13	region	region	NOUN
ajis02-1971	715	14	of	of	ADP
ajis02-1971	715	15	north	north	PROPN
ajis02-1971	715	16	america	america	PROPN
ajis02-1971	715	17	,	,	PUNCT
ajis02-1971	715	18	europe	europe	PROPN
ajis02-1971	715	19	,	,	PUNCT
ajis02-1971	715	20	australia	australia	PROPN
ajis02-1971	715	21	and	and	CCONJ
ajis02-1971	715	22	new	new	PROPN
ajis02-1971	715	23	zealand	zealand	PROPN
ajis02-1971	715	24	,	,	PUNCT
ajis02-1971	715	25	east	east	PROPN
ajis02-1971	715	26	asia	asia	PROPN
ajis02-1971	715	27	the	the	DET
ajis02-1971	715	28	region	region	NOUN
ajis02-1971	715	29	of	of	ADP
ajis02-1971	715	30	latin	latin	PROPN
ajis02-1971	715	31	american	american	PROPN
ajis02-1971	715	32	,	,	PUNCT
ajis02-1971	715	33	africa	africa	PROPN
ajis02-1971	715	34	,	,	PUNCT
ajis02-1971	715	35	middle	middle	PROPN
ajis02-1971	715	36	east	east	PROPN
ajis02-1971	715	37	and	and	CCONJ
ajis02-1971	715	38	south	south	PROPN
ajis02-1971	715	39	asia	asia	PROPN
ajis02-1971	715	40	.	.	PUNCT
ajis02-1971	716	1	(	(	PUNCT
ajis02-1971	716	2	'	'	PUNCT
ajis02-1971	716	3	doubleclick	doubleclick	NOUN
ajis02-1971	716	4	for	for	ADP
ajis02-1971	716	5	advertisers	advertiser	NOUN
ajis02-1971	716	6	,	,	PUNCT
ajis02-1971	716	7	a	a	DET
ajis02-1971	716	8	cross	cross	NOUN
ajis02-1971	716	9	section	section	NOUN
ajis02-1971	716	10	of	of	ADP
ajis02-1971	716	11	regions	region	NOUN
ajis02-1971	716	12	’	'	PUNCT
ajis02-1971	716	13	2010	2010	NUM
ajis02-1971	716	14	;	;	PUNCT
ajis02-1971	716	15	'	'	PUNCT
ajis02-1971	716	16	country	country	NOUN
ajis02-1971	716	17	ctr	ctr	PROPN
ajis02-1971	716	18	stats	stat	NOUN
ajis02-1971	716	19	:	:	PUNCT
ajis02-1971	716	20	spaniards	spaniard	NOUN
ajis02-1971	716	21	like	like	VERB
ajis02-1971	716	22	to	to	PART
ajis02-1971	716	23	tap	tap	VERB
ajis02-1971	716	24	’	'	PUNCT
ajis02-1971	716	25	2012	2012	NUM
ajis02-1971	716	26	;	;	PUNCT
ajis02-1971	716	27	'	'	PUNCT
ajis02-1971	716	28	the	the	DET
ajis02-1971	716	29	facebook	facebook	PROPN
ajis02-1971	716	30	ads	ad	VERB
ajis02-1971	716	31	benchmark	benchmark	NOUN
ajis02-1971	716	32	report	report	NOUN
ajis02-1971	716	33	’	'	PUNCT
ajis02-1971	716	34	2012	2012	NUM
ajis02-1971	716	35	)	)	PUNCT
ajis02-1971	716	36	.	.	PUNCT
ajis02-1971	717	1	the	the	DET
ajis02-1971	717	2	present	present	ADJ
ajis02-1971	717	3	study	study	NOUN
ajis02-1971	717	4	selected	select	VERB
ajis02-1971	717	5	those	those	DET
ajis02-1971	717	6	two	two	NUM
ajis02-1971	717	7	regions	region	NOUN
ajis02-1971	717	8	as	as	ADP
ajis02-1971	717	9	the	the	DET
ajis02-1971	717	10	two	two	NUM
ajis02-1971	717	11	values	value	NOUN
ajis02-1971	717	12	of	of	ADP
ajis02-1971	717	13	location	location	NOUN
ajis02-1971	717	14	,	,	PUNCT
ajis02-1971	717	15	naming	name	VERB
ajis02-1971	717	16	region	region	NOUN
ajis02-1971	717	17	1	1	NUM
ajis02-1971	717	18	and	and	CCONJ
ajis02-1971	717	19	region	region	NOUN
ajis02-1971	717	20	2	2	NUM
ajis02-1971	717	21	.	.	NOUN
ajis02-1971	718	1	•	•	NUM
ajis02-1971	718	2	time	time	NOUN
ajis02-1971	718	3	:	:	PUNCT
ajis02-1971	718	4	most	most	ADJ
ajis02-1971	718	5	of	of	ADP
ajis02-1971	718	6	our	our	PRON
ajis02-1971	718	7	research	research	NOUN
ajis02-1971	718	8	is	be	AUX
ajis02-1971	718	9	focusing	focus	VERB
ajis02-1971	718	10	on	on	ADP
ajis02-1971	718	11	the	the	DET
ajis02-1971	718	12	time	time	NOUN
ajis02-1971	718	13	of	of	ADP
ajis02-1971	718	14	day	day	NOUN
ajis02-1971	718	15	.	.	PUNCT
ajis02-1971	719	1	for	for	ADP
ajis02-1971	719	2	example	example	NOUN
ajis02-1971	719	3	,	,	PUNCT
ajis02-1971	719	4	li	li	PROPN
ajis02-1971	719	5	,	,	PUNCT
ajis02-1971	719	6	y	y	PROPN
ajis02-1971	719	7	(	(	PUNCT
ajis02-1971	719	8	2014	2014	NUM
ajis02-1971	719	9	)	)	PUNCT
ajis02-1971	719	10	discovered	discover	VERB
ajis02-1971	719	11	that	that	SCONJ
ajis02-1971	719	12	most	most	ADJ
ajis02-1971	719	13	of	of	ADP
ajis02-1971	719	14	twitter	twitter	NOUN
ajis02-1971	719	15	tweets	tweet	VERB
ajis02-1971	719	16	more	more	ADV
ajis02-1971	719	17	active	active	ADJ
ajis02-1971	719	18	during	during	ADP
ajis02-1971	719	19	weekends	weekend	NOUN
ajis02-1971	719	20	than	than	ADP
ajis02-1971	719	21	weekends	weekend	NOUN
ajis02-1971	719	22	.	.	PUNCT
ajis02-1971	720	1	furthermore	furthermore	ADV
ajis02-1971	720	2	,	,	PUNCT
ajis02-1971	720	3	a	a	DET
ajis02-1971	720	4	report	report	NOUN
ajis02-1971	720	5	from	from	ADP
ajis02-1971	720	6	chitika	chitika	NOUN
ajis02-1971	720	7	insights	insight	NOUN
ajis02-1971	720	8	shows	show	VERB
ajis02-1971	720	9	that	that	SCONJ
ajis02-1971	720	10	marketers	marketer	NOUN
ajis02-1971	720	11	can	can	AUX
ajis02-1971	720	12	best	well	ADV
ajis02-1971	720	13	capitalize	capitalize	VERB
ajis02-1971	720	14	on	on	ADP
ajis02-1971	720	15	elevated	elevated	ADJ
ajis02-1971	720	16	user	user	NOUN
ajis02-1971	720	17	ctr	ctr	PROPN
ajis02-1971	720	18	on	on	ADP
ajis02-1971	720	19	saturdays	saturday	NOUN
ajis02-1971	720	20	and	and	CCONJ
ajis02-1971	720	21	sundays	sunday	NOUN
ajis02-1971	720	22	when	when	SCONJ
ajis02-1971	720	23	the	the	DET
ajis02-1971	720	24	rate	rate	NOUN
ajis02-1971	720	25	at	at	ADP
ajis02-1971	720	26	which	which	PRON
ajis02-1971	720	27	users	user	NOUN
ajis02-1971	720	28	click	click	VERB
ajis02-1971	720	29	and	and	CCONJ
ajis02-1971	720	30	browse	browse	VERB
ajis02-1971	720	31	the	the	DET
ajis02-1971	720	32	web	web	NOUN
ajis02-1971	720	33	lies	lie	VERB
ajis02-1971	720	34	well	well	ADV
ajis02-1971	720	35	above	above	ADP
ajis02-1971	720	36	weekday	weekday	NOUN
ajis02-1971	720	37	levels	level	NOUN
ajis02-1971	720	38	(	(	PUNCT
ajis02-1971	720	39	2013	2013	NUM
ajis02-1971	720	40	)	)	PUNCT
ajis02-1971	720	41	.	.	PUNCT
ajis02-1971	721	1	user	user	PROPN
ajis02-1971	721	2	ctr	ctr	PROPN
ajis02-1971	721	3	on	on	ADP
ajis02-1971	721	4	the	the	DET
ajis02-1971	721	5	weekdays	weekday	NOUN
ajis02-1971	721	6	is	be	AUX
ajis02-1971	721	7	,	,	PUNCT
ajis02-1971	721	8	on	on	ADP
ajis02-1971	721	9	average	average	ADJ
ajis02-1971	721	10	,	,	PUNCT
ajis02-1971	721	11	7	7	NUM
ajis02-1971	721	12	%	%	NOUN
ajis02-1971	721	13	–	–	PUNCT
ajis02-1971	721	14	12	12	NUM
ajis02-1971	721	15	%	%	NOUN
ajis02-1971	721	16	below	below	ADP
ajis02-1971	721	17	the	the	DET
ajis02-1971	721	18	ctrs	ctrs	PROPN
ajis02-1971	721	19	during	during	ADP
ajis02-1971	721	20	the	the	DET
ajis02-1971	721	21	weekend	weekend	NOUN
ajis02-1971	721	22	,	,	PUNCT
ajis02-1971	721	23	depending	depend	VERB
ajis02-1971	721	24	on	on	ADP
ajis02-1971	721	25	the	the	DET
ajis02-1971	721	26	day	day	NOUN
ajis02-1971	721	27	.	.	PUNCT
ajis02-1971	722	1	the	the	DET
ajis02-1971	722	2	present	present	ADJ
ajis02-1971	722	3	study	study	NOUN
ajis02-1971	722	4	selected	select	VERB
ajis02-1971	722	5	weekdays	weekday	NOUN
ajis02-1971	722	6	and	and	CCONJ
ajis02-1971	722	7	weekend	weekend	NOUN
ajis02-1971	722	8	as	as	ADP
ajis02-1971	722	9	the	the	DET
ajis02-1971	722	10	two	two	NUM
ajis02-1971	722	11	values	value	NOUN
ajis02-1971	722	12	of	of	ADP
ajis02-1971	722	13	the	the	DET
ajis02-1971	722	14	time	time	NOUN
ajis02-1971	722	15	.	.	PUNCT
ajis02-1971	723	1	•	•	NUM
ajis02-1971	723	2	ad	ad	NOUN
ajis02-1971	723	3	medium	medium	NOUN
ajis02-1971	723	4	:	:	PUNCT
ajis02-1971	723	5	the	the	DET
ajis02-1971	723	6	medium	medium	ADJ
ajis02-1971	723	7	type	type	NOUN
ajis02-1971	723	8	is	be	AUX
ajis02-1971	723	9	the	the	DET
ajis02-1971	723	10	channel	channel	NOUN
ajis02-1971	723	11	through	through	ADP
ajis02-1971	723	12	which	which	PRON
ajis02-1971	723	13	the	the	DET
ajis02-1971	723	14	ad	ad	NOUN
ajis02-1971	723	15	is	be	AUX
ajis02-1971	723	16	served	serve	VERB
ajis02-1971	723	17	to	to	ADP
ajis02-1971	723	18	a	a	DET
ajis02-1971	723	19	consumer	consumer	NOUN
ajis02-1971	723	20	.	.	PUNCT
ajis02-1971	724	1	the	the	DET
ajis02-1971	724	2	medium	medium	ADJ
ajis02-1971	724	3	types	type	NOUN
ajis02-1971	724	4	can	can	AUX
ajis02-1971	724	5	be	be	AUX
ajis02-1971	724	6	a	a	DET
ajis02-1971	724	7	webpage	webpage	NOUN
ajis02-1971	724	8	or	or	CCONJ
ajis02-1971	724	9	a	a	DET
ajis02-1971	724	10	mobile	mobile	ADJ
ajis02-1971	724	11	application	application	NOUN
ajis02-1971	724	12	.	.	PUNCT
ajis02-1971	725	1	the	the	DET
ajis02-1971	725	2	content	content	NOUN
ajis02-1971	725	3	of	of	ADP
ajis02-1971	725	4	the	the	DET
ajis02-1971	725	5	webpage	webpage	NOUN
ajis02-1971	725	6	or	or	CCONJ
ajis02-1971	725	7	application	application	NOUN
ajis02-1971	725	8	can	can	AUX
ajis02-1971	725	9	influence	influence	VERB
ajis02-1971	725	10	the	the	DET
ajis02-1971	725	11	perception	perception	NOUN
ajis02-1971	725	12	of	of	ADP
ajis02-1971	725	13	an	an	DET
ajis02-1971	725	14	ad	ad	NOUN
ajis02-1971	725	15	(	(	PUNCT
ajis02-1971	725	16	grewal	grewal	PROPN
ajis02-1971	725	17	,	,	PUNCT
ajis02-1971	725	18	bart	bart	PROPN
ajis02-1971	725	19	,	,	PUNCT
ajis02-1971	725	20	spann	spann	PROPN
ajis02-1971	725	21	&	&	CCONJ
ajis02-1971	725	22	zubcsek	zubcsek	PROPN
ajis02-1971	725	23	2016	2016	NUM
ajis02-1971	725	24	)	)	PUNCT
ajis02-1971	725	25	.	.	PUNCT
ajis02-1971	726	1	the	the	DET
ajis02-1971	726	2	medium	medium	ADJ
ajis02-1971	726	3	type	type	NOUN
ajis02-1971	726	4	can	can	AUX
ajis02-1971	726	5	also	also	ADV
ajis02-1971	726	6	be	be	AUX
ajis02-1971	726	7	the	the	DET
ajis02-1971	726	8	platform	platform	NOUN
ajis02-1971	726	9	(	(	PUNCT
ajis02-1971	726	10	e.g.	e.g.	ADV
ajis02-1971	726	11	ios	ios	PROPN
ajis02-1971	726	12	and	and	CCONJ
ajis02-1971	726	13	android	android	NOUN
ajis02-1971	726	14	)	)	PUNCT
ajis02-1971	726	15	on	on	ADP
ajis02-1971	726	16	which	which	PRON
ajis02-1971	726	17	the	the	DET
ajis02-1971	726	18	app	app	NOUN
ajis02-1971	726	19	is	be	AUX
ajis02-1971	726	20	running	run	VERB
ajis02-1971	726	21	.	.	PUNCT
ajis02-1971	727	1	advertisements	advertisement	NOUN
ajis02-1971	727	2	placed	place	VERB
ajis02-1971	727	3	on	on	ADP
ajis02-1971	727	4	different	different	ADJ
ajis02-1971	727	5	apps	app	NOUN
ajis02-1971	727	6	could	could	AUX
ajis02-1971	727	7	australasian	australasian	ADJ
ajis02-1971	727	8	journal	journal	NOUN
ajis02-1971	727	9	of	of	ADP
ajis02-1971	727	10	information	information	PROPN
ajis02-1971	727	11	systems	systems	PROPN
ajis02-1971	727	12	truong	truong	PROPN
ajis02-1971	727	13	,	,	PUNCT
ajis02-1971	727	14	nkhoma	nkhoma	PROPN
ajis02-1971	727	15	&	&	CCONJ
ajis02-1971	727	16	pansuwong	pansuwong	ADJ
ajis02-1971	727	17	2019	2019	NUM
ajis02-1971	727	18	,	,	PUNCT
ajis02-1971	727	19	vol	vol	NOUN
ajis02-1971	727	20	23	23	NUM
ajis02-1971	727	21	,	,	PUNCT
ajis02-1971	727	22	research	research	NOUN
ajis02-1971	727	23	article	article	NOUN
ajis02-1971	727	24	integrated	integrate	VERB
ajis02-1971	727	25	effectiveness	effectiveness	NOUN
ajis02-1971	727	26	framework	framework	NOUN
ajis02-1971	727	27	for	for	ADP
ajis02-1971	727	28	in	in	ADP
ajis02-1971	727	29	-	-	PUNCT
ajis02-1971	727	30	app	app	NOUN
ajis02-1971	727	31	advertising	advertising	NOUN
ajis02-1971	727	32	30	30	NUM
ajis02-1971	727	33	have	have	VERB
ajis02-1971	727	34	different	different	ADJ
ajis02-1971	727	35	results	result	NOUN
ajis02-1971	727	36	as	as	SCONJ
ajis02-1971	727	37	shown	show	VERB
ajis02-1971	727	38	in	in	ADP
ajis02-1971	727	39	the	the	DET
ajis02-1971	727	40	study	study	NOUN
ajis02-1971	727	41	of	of	ADP
ajis02-1971	727	42	brakenhoff	brakenhoff	NOUN
ajis02-1971	727	43	and	and	CCONJ
ajis02-1971	727	44	spruit	spruit	NOUN
ajis02-1971	727	45	(	(	PUNCT
ajis02-1971	727	46	2017	2017	NUM
ajis02-1971	727	47	)	)	PUNCT
ajis02-1971	727	48	.	.	PUNCT
ajis02-1971	728	1	the	the	DET
ajis02-1971	728	2	study	study	NOUN
ajis02-1971	728	3	has	have	AUX
ajis02-1971	728	4	shown	show	VERB
ajis02-1971	728	5	that	that	SCONJ
ajis02-1971	728	6	the	the	DET
ajis02-1971	728	7	content	content	NOUN
ajis02-1971	728	8	of	of	ADP
ajis02-1971	728	9	the	the	DET
ajis02-1971	728	10	application	application	NOUN
ajis02-1971	728	11	can	can	AUX
ajis02-1971	728	12	influence	influence	VERB
ajis02-1971	728	13	the	the	DET
ajis02-1971	728	14	perception	perception	NOUN
ajis02-1971	728	15	of	of	ADP
ajis02-1971	728	16	an	an	DET
ajis02-1971	728	17	ad	ad	NOUN
ajis02-1971	728	18	placed	place	VERB
ajis02-1971	728	19	on	on	ADP
ajis02-1971	728	20	it	it	PRON
ajis02-1971	728	21	.	.	PUNCT
ajis02-1971	729	1	for	for	ADP
ajis02-1971	729	2	the	the	DET
ajis02-1971	729	3	present	present	ADJ
ajis02-1971	729	4	study	study	NOUN
ajis02-1971	729	5	,	,	PUNCT
ajis02-1971	729	6	the	the	DET
ajis02-1971	729	7	researcher	researcher	NOUN
ajis02-1971	729	8	selects	select	VERB
ajis02-1971	729	9	two	two	NUM
ajis02-1971	729	10	apps	app	NOUN
ajis02-1971	729	11	with	with	ADP
ajis02-1971	729	12	different	different	ADJ
ajis02-1971	729	13	designs	design	NOUN
ajis02-1971	729	14	as	as	ADP
ajis02-1971	729	15	the	the	DET
ajis02-1971	729	16	two	two	NUM
ajis02-1971	729	17	values	value	NOUN
ajis02-1971	729	18	of	of	ADP
ajis02-1971	729	19	medium	medium	ADJ
ajis02-1971	729	20	type	type	NOUN
ajis02-1971	729	21	.	.	PUNCT
ajis02-1971	730	1	•	•	NUM
ajis02-1971	730	2	ad	ad	NOUN
ajis02-1971	730	3	type	type	NOUN
ajis02-1971	730	4	:	:	PUNCT
ajis02-1971	730	5	interactive	interactive	ADJ
ajis02-1971	730	6	advertising	advertising	NOUN
ajis02-1971	730	7	bureau	bureau	NOUN
ajis02-1971	730	8	defines	define	VERB
ajis02-1971	730	9	many	many	ADJ
ajis02-1971	730	10	different	different	ADJ
ajis02-1971	730	11	types	type	NOUN
ajis02-1971	730	12	of	of	ADP
ajis02-1971	730	13	ads	ad	NOUN
ajis02-1971	730	14	including	include	VERB
ajis02-1971	730	15	static	static	ADJ
ajis02-1971	730	16	and	and	CCONJ
ajis02-1971	730	17	dynamic	dynamic	ADJ
ajis02-1971	730	18	advertisements	advertisement	NOUN
ajis02-1971	730	19	(	(	PUNCT
ajis02-1971	730	20	'	'	PUNCT
ajis02-1971	730	21	iab	iab	PROPN
ajis02-1971	730	22	new	new	ADJ
ajis02-1971	730	23	standard	standard	ADJ
ajis02-1971	730	24	ad	ad	NOUN
ajis02-1971	730	25	unit	unit	NOUN
ajis02-1971	730	26	portfolio	portfolio	NOUN
ajis02-1971	730	27	’	'	PUNCT
ajis02-1971	730	28	2017	2017	NUM
ajis02-1971	730	29	)	)	PUNCT
ajis02-1971	730	30	.	.	PUNCT
ajis02-1971	731	1	ad	ad	NOUN
ajis02-1971	731	2	networks	network	NOUN
ajis02-1971	731	3	normally	normally	ADV
ajis02-1971	731	4	can	can	AUX
ajis02-1971	731	5	support	support	VERB
ajis02-1971	731	6	all	all	DET
ajis02-1971	731	7	kinds	kind	NOUN
ajis02-1971	731	8	of	of	ADP
ajis02-1971	731	9	ad	ad	NOUN
ajis02-1971	731	10	types	type	NOUN
ajis02-1971	731	11	like	like	ADP
ajis02-1971	731	12	those	those	PRON
ajis02-1971	731	13	.	.	PUNCT
ajis02-1971	732	1	for	for	ADP
ajis02-1971	732	2	example	example	NOUN
ajis02-1971	732	3	,	,	PUNCT
ajis02-1971	732	4	text	text	NOUN
ajis02-1971	732	5	advertisements	advertisement	NOUN
ajis02-1971	732	6	and	and	CCONJ
ajis02-1971	732	7	image	image	NOUN
ajis02-1971	732	8	banner	banner	NOUN
ajis02-1971	732	9	advertisements	advertisement	NOUN
ajis02-1971	732	10	are	be	AUX
ajis02-1971	732	11	available	available	ADJ
ajis02-1971	732	12	in	in	ADP
ajis02-1971	732	13	admob	admob	PROPN
ajis02-1971	732	14	(	(	PUNCT
ajis02-1971	732	15	prochkova	prochkova	PROPN
ajis02-1971	732	16	,	,	PUNCT
ajis02-1971	732	17	singh	singh	PROPN
ajis02-1971	732	18	&	&	CCONJ
ajis02-1971	732	19	nurminen	nurminen	PROPN
ajis02-1971	732	20	2012	2012	NUM
ajis02-1971	732	21	)	)	PUNCT
ajis02-1971	732	22	.	.	PUNCT
ajis02-1971	733	1	lim	lim	PROPN
ajis02-1971	733	2	,	,	PUNCT
ajis02-1971	733	3	tan	tan	PROPN
ajis02-1971	733	4	and	and	CCONJ
ajis02-1971	733	5	jnr	jnr	ADJ
ajis02-1971	733	6	nwonwu	nwonwu	PROPN
ajis02-1971	733	7	(	(	PUNCT
ajis02-1971	733	8	2013	2013	NUM
ajis02-1971	733	9	)	)	PUNCT
ajis02-1971	733	10	revealed	reveal	VERB
ajis02-1971	733	11	that	that	SCONJ
ajis02-1971	733	12	mobile	mobile	ADJ
ajis02-1971	733	13	users	user	NOUN
ajis02-1971	733	14	better	well	ADV
ajis02-1971	733	15	recall	recall	VERB
ajis02-1971	733	16	static	static	ADJ
ajis02-1971	733	17	image	image	NOUN
ajis02-1971	733	18	banner	banner	NOUN
ajis02-1971	733	19	ads	ad	NOUN
ajis02-1971	733	20	than	than	ADP
ajis02-1971	733	21	static	static	ADJ
ajis02-1971	733	22	text	text	NOUN
ajis02-1971	733	23	ones	one	NOUN
ajis02-1971	733	24	and	and	CCONJ
ajis02-1971	733	25	more	more	ADV
ajis02-1971	733	26	likely	likely	ADJ
ajis02-1971	733	27	to	to	PART
ajis02-1971	733	28	perceive	perceive	VERB
ajis02-1971	733	29	large	large	ADJ
ajis02-1971	733	30	image	image	NOUN
ajis02-1971	733	31	banner	banner	NOUN
ajis02-1971	733	32	ad	ad	NOUN
ajis02-1971	733	33	as	as	ADP
ajis02-1971	733	34	app	app	PROPN
ajis02-1971	733	35	content	content	NOUN
ajis02-1971	733	36	.	.	PUNCT
ajis02-1971	734	1	for	for	ADP
ajis02-1971	734	2	the	the	DET
ajis02-1971	734	3	present	present	ADJ
ajis02-1971	734	4	study	study	NOUN
ajis02-1971	734	5	,	,	PUNCT
ajis02-1971	734	6	text	text	NOUN
ajis02-1971	734	7	and	and	CCONJ
ajis02-1971	734	8	image	image	NOUN
ajis02-1971	734	9	ads	ad	NOUN
ajis02-1971	734	10	are	be	AUX
ajis02-1971	734	11	selected	select	VERB
ajis02-1971	734	12	as	as	ADP
ajis02-1971	734	13	two	two	NUM
ajis02-1971	734	14	values	value	NOUN
ajis02-1971	734	15	of	of	ADP
ajis02-1971	734	16	ad	ad	NOUN
ajis02-1971	734	17	type	type	NOUN
ajis02-1971	734	18	.	.	PUNCT
ajis02-1971	735	1	in	in	ADP
ajis02-1971	735	2	the	the	DET
ajis02-1971	735	3	present	present	ADJ
ajis02-1971	735	4	study	study	NOUN
ajis02-1971	735	5	,	,	PUNCT
ajis02-1971	735	6	there	there	PRON
ajis02-1971	735	7	is	be	VERB
ajis02-1971	735	8	one	one	NUM
ajis02-1971	735	9	dependent	dependent	ADJ
ajis02-1971	735	10	variable	variable	NOUN
ajis02-1971	735	11	which	which	PRON
ajis02-1971	735	12	is	be	AUX
ajis02-1971	735	13	the	the	DET
ajis02-1971	735	14	click	click	VERB
ajis02-1971	735	15	-	-	PUNCT
ajis02-1971	735	16	through	through	ADP
ajis02-1971	735	17	rate	rate	NOUN
ajis02-1971	735	18	.	.	PUNCT
ajis02-1971	736	1	the	the	DET
ajis02-1971	736	2	value	value	NOUN
ajis02-1971	736	3	is	be	AUX
ajis02-1971	736	4	typically	typically	ADV
ajis02-1971	736	5	measured	measure	VERB
ajis02-1971	736	6	as	as	ADP
ajis02-1971	736	7	the	the	DET
ajis02-1971	736	8	ratio	ratio	NOUN
ajis02-1971	736	9	between	between	ADP
ajis02-1971	736	10	the	the	DET
ajis02-1971	736	11	number	number	NOUN
ajis02-1971	736	12	of	of	ADP
ajis02-1971	736	13	clicks	click	NOUN
ajis02-1971	736	14	and	and	CCONJ
ajis02-1971	736	15	the	the	DET
ajis02-1971	736	16	number	number	NOUN
ajis02-1971	736	17	of	of	ADP
ajis02-1971	736	18	impressions	impression	NOUN
ajis02-1971	736	19	.	.	PUNCT
ajis02-1971	737	1	for	for	ADP
ajis02-1971	737	2	the	the	DET
ajis02-1971	737	3	cases	case	NOUN
ajis02-1971	737	4	of	of	ADP
ajis02-1971	737	5	ad	ad	NOUN
ajis02-1971	737	6	space	space	NOUN
ajis02-1971	737	7	duration	duration	NOUN
ajis02-1971	737	8	and	and	CCONJ
ajis02-1971	737	9	ad	ad	NOUN
ajis02-1971	737	10	space	space	NOUN
ajis02-1971	737	11	size	size	NOUN
ajis02-1971	737	12	,	,	PUNCT
ajis02-1971	737	13	the	the	DET
ajis02-1971	737	14	click	click	VERB
ajis02-1971	737	15	-	-	PUNCT
ajis02-1971	737	16	through	through	ADP
ajis02-1971	737	17	rate	rate	NOUN
ajis02-1971	737	18	will	will	AUX
ajis02-1971	737	19	be	be	AUX
ajis02-1971	737	20	adjusted	adjust	VERB
ajis02-1971	737	21	following	follow	VERB
ajis02-1971	737	22	the	the	DET
ajis02-1971	737	23	time	time	NOUN
ajis02-1971	737	24	-	-	PUNCT
ajis02-1971	737	25	based	base	VERB
ajis02-1971	737	26	formula	formula	NOUN
ajis02-1971	737	27	of	of	ADP
ajis02-1971	737	28	ctr	ctr	PROPN
ajis02-1971	737	29	(	(	PUNCT
ajis02-1971	737	30	truong	truong	PROPN
ajis02-1971	737	31	2016	2016	NUM
ajis02-1971	737	32	)	)	PUNCT
ajis02-1971	737	33	.	.	PUNCT
ajis02-1971	738	1	accordingly	accordingly	ADV
ajis02-1971	738	2	,	,	PUNCT
ajis02-1971	738	3	one	one	NUM
ajis02-1971	738	4	impression	impression	NOUN
ajis02-1971	738	5	of	of	ADP
ajis02-1971	738	6	90	90	NUM
ajis02-1971	738	7	seconds	second	NOUN
ajis02-1971	738	8	is	be	AUX
ajis02-1971	738	9	not	not	PART
ajis02-1971	738	10	considered	consider	VERB
ajis02-1971	738	11	the	the	DET
ajis02-1971	738	12	same	same	ADJ
ajis02-1971	738	13	as	as	ADP
ajis02-1971	738	14	one	one	NUM
ajis02-1971	738	15	of	of	ADP
ajis02-1971	738	16	30	30	NUM
ajis02-1971	738	17	seconds	second	NOUN
ajis02-1971	738	18	,	,	PUNCT
ajis02-1971	738	19	and	and	CCONJ
ajis02-1971	738	20	one	one	NUM
ajis02-1971	738	21	impression	impression	NOUN
ajis02-1971	738	22	of	of	ADP
ajis02-1971	738	23	large	large	ADJ
ajis02-1971	738	24	banner	banner	NOUN
ajis02-1971	738	25	ads	ad	NOUN
ajis02-1971	738	26	is	be	AUX
ajis02-1971	738	27	actually	actually	ADV
ajis02-1971	738	28	considered	consider	VERB
ajis02-1971	738	29	as	as	ADP
ajis02-1971	738	30	two	two	NUM
ajis02-1971	738	31	smaller	small	ADJ
ajis02-1971	738	32	ones	one	NOUN
ajis02-1971	738	33	.	.	PUNCT
ajis02-1971	739	1	the	the	DET
ajis02-1971	739	2	ctr	ctr	PROPN
ajis02-1971	739	3	is	be	AUX
ajis02-1971	739	4	used	use	VERB
ajis02-1971	739	5	to	to	PART
ajis02-1971	739	6	measure	measure	VERB
ajis02-1971	739	7	the	the	DET
ajis02-1971	739	8	effects	effect	NOUN
ajis02-1971	739	9	of	of	ADP
ajis02-1971	739	10	the	the	DET
ajis02-1971	739	11	four	four	NUM
ajis02-1971	739	12	publishers	publisher	NOUN
ajis02-1971	739	13	-	-	PUNCT
ajis02-1971	739	14	controlled	control	VERB
ajis02-1971	739	15	factors	factor	NOUN
ajis02-1971	739	16	and	and	CCONJ
ajis02-1971	739	17	their	their	PRON
ajis02-1971	739	18	interactions	interaction	NOUN
ajis02-1971	739	19	with	with	ADP
ajis02-1971	739	20	factors	factor	NOUN
ajis02-1971	739	21	controlled	control	VERB
ajis02-1971	739	22	by	by	ADP
ajis02-1971	739	23	other	other	ADJ
ajis02-1971	739	24	participants	participant	NOUN
ajis02-1971	739	25	.	.	PUNCT
ajis02-1971	740	1	6.2	6.2	NUM
ajis02-1971	740	2	results	result	NOUN
ajis02-1971	740	3	as	as	SCONJ
ajis02-1971	740	4	the	the	DET
ajis02-1971	740	5	population	population	NOUN
ajis02-1971	740	6	of	of	ADP
ajis02-1971	740	7	mobile	mobile	ADJ
ajis02-1971	740	8	users	user	NOUN
ajis02-1971	740	9	is	be	AUX
ajis02-1971	740	10	limitless	limitless	ADJ
ajis02-1971	740	11	and	and	CCONJ
ajis02-1971	740	12	not	not	PART
ajis02-1971	740	13	all	all	PRON
ajis02-1971	740	14	of	of	ADP
ajis02-1971	740	15	them	they	PRON
ajis02-1971	740	16	are	be	AUX
ajis02-1971	740	17	given	give	VERB
ajis02-1971	740	18	equal	equal	ADJ
ajis02-1971	740	19	chances	chance	NOUN
ajis02-1971	740	20	of	of	ADP
ajis02-1971	740	21	downloading	download	VERB
ajis02-1971	740	22	mobile	mobile	ADJ
ajis02-1971	740	23	apps	app	NOUN
ajis02-1971	740	24	,	,	PUNCT
ajis02-1971	740	25	a	a	DET
ajis02-1971	740	26	non	non	ADJ
ajis02-1971	740	27	-	-	ADJ
ajis02-1971	740	28	probability	probability	ADJ
ajis02-1971	740	29	sampling	sampling	NOUN
ajis02-1971	740	30	technique	technique	NOUN
ajis02-1971	740	31	is	be	AUX
ajis02-1971	740	32	needed	need	VERB
ajis02-1971	740	33	(	(	PUNCT
ajis02-1971	740	34	lavrakas	lavrakas	NOUN
ajis02-1971	740	35	2008	2008	NUM
ajis02-1971	740	36	)	)	PUNCT
ajis02-1971	740	37	.	.	PUNCT
ajis02-1971	741	1	accordingly	accordingly	ADV
ajis02-1971	741	2	,	,	PUNCT
ajis02-1971	741	3	the	the	DET
ajis02-1971	741	4	sample	sample	NOUN
ajis02-1971	741	5	size	size	NOUN
ajis02-1971	741	6	is	be	AUX
ajis02-1971	741	7	calculated	calculate	VERB
ajis02-1971	741	8	with	with	ADP
ajis02-1971	741	9	the	the	DET
ajis02-1971	741	10	van	van	PROPN
ajis02-1971	741	11	belle	belle	PROPN
ajis02-1971	741	12	(	(	PUNCT
ajis02-1971	741	13	2011	2011	NUM
ajis02-1971	741	14	)	)	PUNCT
ajis02-1971	741	15	formula	formula	NOUN
ajis02-1971	741	16	:	:	PUNCT
ajis02-1971	741	17	𝑛𝑛	𝑛𝑛	X
ajis02-1971	741	18	=	=	PUNCT
ajis02-1971	741	19	𝑧𝑧2	𝑧𝑧2	VERB
ajis02-1971	741	20	×	×	NOUN
ajis02-1971	741	21	𝑝𝑝	𝑝𝑝	NOUN
ajis02-1971	741	22	×	×	NOUN
ajis02-1971	741	23	(	(	PUNCT
ajis02-1971	741	24	1	1	NUM
ajis02-1971	741	25	−	−	PROPN
ajis02-1971	741	26	𝑝𝑝	𝑝𝑝	NOUN
ajis02-1971	741	27	)	)	PUNCT
ajis02-1971	741	28	𝑐𝑐2	𝑐𝑐2	NOUN
ajis02-1971	741	29	where	where	SCONJ
ajis02-1971	741	30	the	the	DET
ajis02-1971	741	31	z	z	NOUN
ajis02-1971	741	32	-	-	PUNCT
ajis02-1971	741	33	score	score	NOUN
ajis02-1971	741	34	that	that	PRON
ajis02-1971	741	35	corresponds	correspond	VERB
ajis02-1971	741	36	to	to	ADP
ajis02-1971	741	37	95	95	NUM
ajis02-1971	741	38	%	%	NOUN
ajis02-1971	741	39	confidence	confidence	NOUN
ajis02-1971	741	40	is	be	AUX
ajis02-1971	741	41	1.64	1.64	NUM
ajis02-1971	741	42	.	.	PUNCT
ajis02-1971	742	1	p	p	NOUN
ajis02-1971	742	2	is	be	AUX
ajis02-1971	742	3	the	the	DET
ajis02-1971	742	4	percentage	percentage	NOUN
ajis02-1971	742	5	of	of	ADP
ajis02-1971	742	6	picking	pick	VERB
ajis02-1971	742	7	a	a	DET
ajis02-1971	742	8	choice	choice	NOUN
ajis02-1971	742	9	being	be	AUX
ajis02-1971	742	10	calculated	calculate	VERB
ajis02-1971	742	11	as	as	ADP
ajis02-1971	742	12	ctr	ctr	PROPN
ajis02-1971	742	13	,	,	PUNCT
ajis02-1971	742	14	where	where	SCONJ
ajis02-1971	742	15	ctr	ctr	PROPN
ajis02-1971	742	16	is	be	AUX
ajis02-1971	742	17	the	the	DET
ajis02-1971	742	18	average	average	ADJ
ajis02-1971	742	19	ctr	ctr	PROPN
ajis02-1971	742	20	of	of	ADP
ajis02-1971	742	21	the	the	DET
ajis02-1971	742	22	whole	whole	ADJ
ajis02-1971	742	23	sample	sample	NOUN
ajis02-1971	742	24	.	.	PUNCT
ajis02-1971	743	1	c	c	NOUN
ajis02-1971	743	2	is	be	AUX
ajis02-1971	743	3	the	the	DET
ajis02-1971	743	4	confidence	confidence	NOUN
ajis02-1971	743	5	,	,	PUNCT
ajis02-1971	743	6	being	be	AUX
ajis02-1971	743	7	calculated	calculate	VERB
ajis02-1971	743	8	as	as	ADP
ajis02-1971	743	9	ctr(a	ctr(a	PROPN
ajis02-1971	743	10	)	)	PUNCT
ajis02-1971	743	11	–	–	PUNCT
ajis02-1971	743	12	ctr(b	ctr(b	PROPN
ajis02-1971	743	13	)	)	PUNCT
ajis02-1971	743	14	(	(	PUNCT
ajis02-1971	743	15	yacko	yacko	NOUN
ajis02-1971	743	16	2012	2012	NUM
ajis02-1971	743	17	)	)	PUNCT
ajis02-1971	743	18	,	,	PUNCT
ajis02-1971	743	19	with	with	ADP
ajis02-1971	743	20	ctr	ctr	PROPN
ajis02-1971	743	21	(	(	PUNCT
ajis02-1971	743	22	a	a	NOUN
ajis02-1971	743	23	)	)	PUNCT
ajis02-1971	743	24	,	,	PUNCT
ajis02-1971	743	25	is	be	AUX
ajis02-1971	743	26	the	the	DET
ajis02-1971	743	27	average	average	ADJ
ajis02-1971	743	28	ctr	ctr	PROPN
ajis02-1971	743	29	of	of	ADP
ajis02-1971	743	30	the	the	DET
ajis02-1971	743	31	first	first	ADJ
ajis02-1971	743	32	variant	variant	NOUN
ajis02-1971	743	33	and	and	CCONJ
ajis02-1971	743	34	ctr	ctr	PROPN
ajis02-1971	743	35	(	(	PUNCT
ajis02-1971	743	36	b	b	NOUN
ajis02-1971	743	37	)	)	PUNCT
ajis02-1971	743	38	is	be	AUX
ajis02-1971	743	39	the	the	DET
ajis02-1971	743	40	average	average	ADJ
ajis02-1971	743	41	ctr	ctr	PROPN
ajis02-1971	743	42	of	of	ADP
ajis02-1971	743	43	the	the	DET
ajis02-1971	743	44	second	second	ADJ
ajis02-1971	743	45	variant	variant	NOUN
ajis02-1971	743	46	.	.	PUNCT
ajis02-1971	744	1	with	with	ADP
ajis02-1971	744	2	the	the	DET
ajis02-1971	744	3	average	average	ADJ
ajis02-1971	744	4	ctr	ctr	PROPN
ajis02-1971	744	5	of	of	ADP
ajis02-1971	744	6	5	5	NUM
ajis02-1971	744	7	%	%	NOUN
ajis02-1971	744	8	,	,	PUNCT
ajis02-1971	744	9	and	and	CCONJ
ajis02-1971	744	10	the	the	DET
ajis02-1971	744	11	confidence	confidence	NOUN
ajis02-1971	744	12	level	level	NOUN
ajis02-1971	744	13	of	of	ADP
ajis02-1971	744	14	1	1	NUM
ajis02-1971	744	15	%	%	NOUN
ajis02-1971	744	16	,	,	PUNCT
ajis02-1971	744	17	the	the	DET
ajis02-1971	744	18	sample	sample	NOUN
ajis02-1971	744	19	size	size	NOUN
ajis02-1971	744	20	is	be	AUX
ajis02-1971	744	21	calculated	calculate	VERB
ajis02-1971	744	22	as	as	ADP
ajis02-1971	744	23	1,278	1,278	NUM
ajis02-1971	744	24	impressions	impression	NOUN
ajis02-1971	744	25	.	.	PUNCT
ajis02-1971	745	1	for	for	ADP
ajis02-1971	745	2	over	over	ADP
ajis02-1971	745	3	two	two	NUM
ajis02-1971	745	4	months	month	NOUN
ajis02-1971	745	5	,	,	PUNCT
ajis02-1971	745	6	there	there	PRON
ajis02-1971	745	7	are	be	VERB
ajis02-1971	745	8	2,813	2,813	NUM
ajis02-1971	745	9	impressions	impression	NOUN
ajis02-1971	745	10	and	and	CCONJ
ajis02-1971	745	11	118	118	NUM
ajis02-1971	745	12	clicks	click	NOUN
ajis02-1971	745	13	being	be	AUX
ajis02-1971	745	14	recorded	record	VERB
ajis02-1971	745	15	.	.	PUNCT
ajis02-1971	746	1	the	the	DET
ajis02-1971	746	2	shapirowilk	shapirowilk	NOUN
ajis02-1971	746	3	test	test	NOUN
ajis02-1971	746	4	has	have	AUX
ajis02-1971	746	5	shown	show	VERB
ajis02-1971	746	6	that	that	SCONJ
ajis02-1971	746	7	the	the	DET
ajis02-1971	746	8	data	data	NOUN
ajis02-1971	746	9	is	be	AUX
ajis02-1971	746	10	normally	normally	ADV
ajis02-1971	746	11	distributed	distribute	VERB
ajis02-1971	746	12	(	(	PUNCT
ajis02-1971	746	13	w	w	NOUN
ajis02-1971	746	14	=	=	SYM
ajis02-1971	746	15	0.96277	0.96277	NUM
ajis02-1971	746	16	,	,	PUNCT
ajis02-1971	746	17	p	p	X
ajis02-1971	746	18	=	=	NOUN
ajis02-1971	746	19	0.7123	0.7123	NUM
ajis02-1971	746	20	)	)	PUNCT
ajis02-1971	746	21	.	.	PUNCT
ajis02-1971	747	1	table	table	NOUN
ajis02-1971	747	2	3	3	NUM
ajis02-1971	747	3	summarizes	summarize	VERB
ajis02-1971	747	4	their	their	PRON
ajis02-1971	747	5	results	result	NOUN
ajis02-1971	747	6	.	.	PUNCT
ajis02-1971	748	1	australasian	australasian	ADJ
ajis02-1971	748	2	journal	journal	NOUN
ajis02-1971	748	3	of	of	ADP
ajis02-1971	748	4	information	information	PROPN
ajis02-1971	748	5	systems	systems	PROPN
ajis02-1971	748	6	truong	truong	PROPN
ajis02-1971	748	7	,	,	PUNCT
ajis02-1971	748	8	nkhoma	nkhoma	PROPN
ajis02-1971	748	9	&	&	CCONJ
ajis02-1971	748	10	pansuwong	pansuwong	ADJ
ajis02-1971	748	11	2019	2019	NUM
ajis02-1971	748	12	,	,	PUNCT
ajis02-1971	748	13	vol	vol	NOUN
ajis02-1971	748	14	23	23	NUM
ajis02-1971	748	15	,	,	PUNCT
ajis02-1971	748	16	research	research	NOUN
ajis02-1971	748	17	article	article	NOUN
ajis02-1971	748	18	integrated	integrate	VERB
ajis02-1971	748	19	effectiveness	effectiveness	NOUN
ajis02-1971	748	20	framework	framework	NOUN
ajis02-1971	748	21	for	for	ADP
ajis02-1971	748	22	in	in	ADP
ajis02-1971	748	23	-	-	PUNCT
ajis02-1971	748	24	app	app	NOUN
ajis02-1971	748	25	advertising	advertising	NOUN
ajis02-1971	748	26	31	31	NUM
ajis02-1971	748	27	variable	variable	ADJ
ajis02-1971	748	28	variant	variant	ADJ
ajis02-1971	748	29	number	number	NOUN
ajis02-1971	748	30	of	of	ADP
ajis02-1971	748	31	impressions	impression	NOUN
ajis02-1971	748	32	number	number	NOUN
ajis02-1971	748	33	of	of	ADP
ajis02-1971	748	34	clicks	click	NOUN
ajis02-1971	748	35	ctr	ctr	PROPN
ajis02-1971	748	36	deviation	deviation	PROPN
ajis02-1971	748	37	z	z	NOUN
ajis02-1971	748	38	score	score	VERB
ajis02-1971	748	39	p	p	NOUN
ajis02-1971	748	40	-	-	PUNCT
ajis02-1971	748	41	value	value	NOUN
ajis02-1971	748	42	duration	duration	NOUN
ajis02-1971	748	43	30s	30	NOUN
ajis02-1971	748	44	1597	1597	NUM
ajis02-1971	748	45	66	66	NUM
ajis02-1971	748	46	4.13	4.13	NUM
ajis02-1971	748	47	%	%	NOUN
ajis02-1971	748	48	0.0050	0.0050	NUM
ajis02-1971	748	49	4.49	4.49	NUM
ajis02-1971	748	50	1.00	1.00	NUM
ajis02-1971	748	51	*	*	NOUN
ajis02-1971	748	52	90s	90	NOUN
ajis02-1971	748	53	1216	1216	NUM
ajis02-1971	748	54	52	52	NUM
ajis02-1971	748	55	1.43	1.43	NUM
ajis02-1971	748	56	%	%	NOUN
ajis02-1971	748	57	0.0034	0.0034	NUM
ajis02-1971	748	58	size	size	NOUN
ajis02-1971	748	59	small	small	ADJ
ajis02-1971	748	60	1611	1611	NUM
ajis02-1971	748	61	71	71	NUM
ajis02-1971	748	62	4.41	4.41	NUM
ajis02-1971	748	63	%	%	NOUN
ajis02-1971	748	64	0.0051	0.0051	NUM
ajis02-1971	748	65	3.78	3.78	NUM
ajis02-1971	748	66	1.00	1.00	NUM
ajis02-1971	748	67	*	*	PUNCT
ajis02-1971	748	68	large	large	ADJ
ajis02-1971	748	69	1202	1202	NUM
ajis02-1971	748	70	47	47	NUM
ajis02-1971	748	71	1.96	1.96	NUM
ajis02-1971	748	72	%	%	NOUN
ajis02-1971	748	73	0.0040	0.0040	NUM
ajis02-1971	748	74	position	position	NOUN
ajis02-1971	748	75	top	top	ADJ
ajis02-1971	748	76	1451	1451	NUM
ajis02-1971	748	77	51	51	NUM
ajis02-1971	748	78	3.51	3.51	NUM
ajis02-1971	748	79	%	%	NOUN
ajis02-1971	748	80	0.0048	0.0048	NUM
ajis02-1971	748	81	1.70	1.70	NUM
ajis02-1971	748	82	0.96	0.96	NUM
ajis02-1971	748	83	*	*	PUNCT
ajis02-1971	749	1	middle	middle	ADJ
ajis02-1971	749	2	1287	1287	NUM
ajis02-1971	749	3	62	62	NUM
ajis02-1971	749	4	4.82	4.82	NUM
ajis02-1971	749	5	%	%	NOUN
ajis02-1971	749	6	0.0060	0.0060	NUM
ajis02-1971	749	7	timing	timing	NOUN
ajis02-1971	749	8	beginning	begin	VERB
ajis02-1971	749	9	1411	1411	NUM
ajis02-1971	749	10	87	87	NUM
ajis02-1971	749	11	6.17	6.17	NUM
ajis02-1971	749	12	%	%	NOUN
ajis02-1971	749	13	0.0064	0.0064	NUM
ajis02-1971	749	14	5.26	5.26	NUM
ajis02-1971	749	15	1.00	1.00	NUM
ajis02-1971	749	16	*	*	PUNCT
ajis02-1971	749	17	end	end	NOUN
ajis02-1971	749	18	1402	1402	NUM
ajis02-1971	749	19	31	31	NUM
ajis02-1971	749	20	2.52	2.52	NUM
ajis02-1971	749	21	%	%	NOUN
ajis02-1971	749	22	0.0039	0.0039	NUM
ajis02-1971	749	23	location	location	NOUN
ajis02-1971	749	24	region	region	NOUN
ajis02-1971	749	25	1	1	NUM
ajis02-1971	749	26	1381	1381	NUM
ajis02-1971	749	27	45	45	NUM
ajis02-1971	749	28	3.26	3.26	NUM
ajis02-1971	749	29	%	%	NOUN
ajis02-1971	749	30	0.0048	0.0048	NUM
ajis02-1971	749	31	2.73	2.73	NUM
ajis02-1971	749	32	1.00	1.00	NUM
ajis02-1971	749	33	*	*	PUNCT
ajis02-1971	749	34	region	region	NOUN
ajis02-1971	749	35	2	2	NUM
ajis02-1971	749	36	1099	1099	NUM
ajis02-1971	749	37	61	61	NUM
ajis02-1971	749	38	5.55	5.55	NUM
ajis02-1971	749	39	%	%	NOUN
ajis02-1971	749	40	0.0069	0.0069	NUM
ajis02-1971	749	41	time	time	NOUN
ajis02-1971	749	42	weekdays	weekday	NOUN
ajis02-1971	749	43	1707	1707	NUM
ajis02-1971	749	44	77	77	NUM
ajis02-1971	749	45	4.51	4.51	NUM
ajis02-1971	749	46	%	%	NOUN
ajis02-1971	750	1	0.0050	0.0050	NUM
ajis02-1971	750	2	-1.73	-1.73	NUM
ajis02-1971	750	3	0.04	0.04	NUM
ajis02-1971	750	4	*	*	NOUN
ajis02-1971	750	5	weekend	weekend	NOUN
ajis02-1971	750	6	551	551	NUM
ajis02-1971	750	7	36	36	NUM
ajis02-1971	750	8	6.53	6.53	NUM
ajis02-1971	750	9	%	%	NOUN
ajis02-1971	750	10	0.0105	0.0105	NUM
ajis02-1971	750	11	ad	ad	NOUN
ajis02-1971	750	12	medium	medium	NOUN
ajis02-1971	750	13	app1	app1	NOUN
ajis02-1971	750	14	2048	2048	NUM
ajis02-1971	750	15	102	102	NUM
ajis02-1971	750	16	4.98	4.98	NUM
ajis02-1971	750	17	%	%	NOUN
ajis02-1971	750	18	0.0048	0.0048	NUM
ajis02-1971	750	19	4.09	4.09	NUM
ajis02-1971	750	20	1.00	1.00	NUM
ajis02-1971	750	21	*	*	PUNCT
ajis02-1971	750	22	app2	app2	PROPN
ajis02-1971	750	23	765	765	NUM
ajis02-1971	750	24	16	16	NUM
ajis02-1971	750	25	2.09	2.09	NUM
ajis02-1971	750	26	%	%	NOUN
ajis02-1971	750	27	0.0052	0.0052	NUM
ajis02-1971	750	28	ad	ad	NOUN
ajis02-1971	750	29	type	type	NOUN
ajis02-1971	750	30	text	text	NOUN
ajis02-1971	750	31	1367	1367	NUM
ajis02-1971	750	32	92	92	NUM
ajis02-1971	750	33	6.73	6.73	NUM
ajis02-1971	750	34	%	%	NOUN
ajis02-1971	750	35	0.0068	0.0068	NUM
ajis02-1971	750	36	6.47	6.47	NUM
ajis02-1971	750	37	0.04	0.04	NUM
ajis02-1971	750	38	*	*	PUNCT
ajis02-1971	750	39	image	image	NOUN
ajis02-1971	750	40	1446	1446	NUM
ajis02-1971	750	41	26	26	NUM
ajis02-1971	750	42	1.80	1.80	NUM
ajis02-1971	750	43	%	%	NOUN
ajis02-1971	750	44	0.0035	0.0035	NUM
ajis02-1971	750	45	table	table	NOUN
ajis02-1971	750	46	3	3	NUM
ajis02-1971	750	47	:	:	PUNCT
ajis02-1971	750	48	results	result	NOUN
ajis02-1971	750	49	of	of	ADP
ajis02-1971	750	50	main	main	ADJ
ajis02-1971	750	51	effect	effect	NOUN
ajis02-1971	750	52	z	z	NOUN
ajis02-1971	750	53	-	-	PUNCT
ajis02-1971	750	54	tests	test	NOUN
ajis02-1971	750	55	on	on	ADP
ajis02-1971	750	56	the	the	DET
ajis02-1971	750	57	four	four	NUM
ajis02-1971	750	58	publishers	publisher	NOUN
ajis02-1971	750	59	controlled	control	VERB
ajis02-1971	750	60	factors	factor	NOUN
ajis02-1971	750	61	and	and	CCONJ
ajis02-1971	750	62	four	four	NUM
ajis02-1971	750	63	factors	factor	NOUN
ajis02-1971	750	64	being	be	AUX
ajis02-1971	750	65	controlled	control	VERB
ajis02-1971	750	66	by	by	ADP
ajis02-1971	750	67	other	other	ADJ
ajis02-1971	750	68	participants	participant	NOUN
ajis02-1971	750	69	based	base	VERB
ajis02-1971	750	70	on	on	ADP
ajis02-1971	750	71	the	the	DET
ajis02-1971	750	72	p	p	NOUN
ajis02-1971	750	73	-	-	PUNCT
ajis02-1971	750	74	values	value	NOUN
ajis02-1971	750	75	of	of	ADP
ajis02-1971	750	76	the	the	DET
ajis02-1971	750	77	z	z	NOUN
ajis02-1971	750	78	-	-	PUNCT
ajis02-1971	750	79	tests	test	NOUN
ajis02-1971	750	80	,	,	PUNCT
ajis02-1971	750	81	it	it	PRON
ajis02-1971	750	82	has	have	AUX
ajis02-1971	750	83	shown	show	VERB
ajis02-1971	750	84	that	that	SCONJ
ajis02-1971	750	85	all	all	DET
ajis02-1971	750	86	the	the	DET
ajis02-1971	750	87	factors	factor	NOUN
ajis02-1971	750	88	are	be	AUX
ajis02-1971	750	89	strongly	strongly	ADV
ajis02-1971	750	90	impacting	impact	VERB
ajis02-1971	750	91	the	the	DET
ajis02-1971	750	92	click	click	VERB
ajis02-1971	750	93	-	-	PUNCT
ajis02-1971	750	94	through	through	ADP
ajis02-1971	750	95	rate	rate	NOUN
ajis02-1971	750	96	.	.	PUNCT
ajis02-1971	751	1	firstly	firstly	ADV
ajis02-1971	751	2	,	,	PUNCT
ajis02-1971	751	3	the	the	DET
ajis02-1971	751	4	30	30	NUM
ajis02-1971	751	5	seconds	second	NOUN
ajis02-1971	751	6	ads	ad	NOUN
ajis02-1971	751	7	and	and	CCONJ
ajis02-1971	751	8	the	the	DET
ajis02-1971	751	9	smaller	small	ADJ
ajis02-1971	751	10	ads	ad	NOUN
ajis02-1971	751	11	are	be	AUX
ajis02-1971	751	12	shown	show	VERB
ajis02-1971	751	13	to	to	PART
ajis02-1971	751	14	be	be	AUX
ajis02-1971	751	15	more	more	ADV
ajis02-1971	751	16	effective	effective	ADJ
ajis02-1971	751	17	than	than	ADP
ajis02-1971	751	18	the	the	DET
ajis02-1971	751	19	longer	long	ADJ
ajis02-1971	751	20	and	and	CCONJ
ajis02-1971	751	21	larger	large	ADJ
ajis02-1971	751	22	ones	one	NOUN
ajis02-1971	751	23	,	,	PUNCT
ajis02-1971	751	24	taking	take	VERB
ajis02-1971	751	25	into	into	ADP
ajis02-1971	751	26	account	account	NOUN
ajis02-1971	751	27	their	their	PRON
ajis02-1971	751	28	duration	duration	NOUN
ajis02-1971	751	29	and	and	CCONJ
ajis02-1971	751	30	size	size	NOUN
ajis02-1971	751	31	.	.	PUNCT
ajis02-1971	752	1	secondly	secondly	ADV
ajis02-1971	752	2	,	,	PUNCT
ajis02-1971	752	3	between	between	ADP
ajis02-1971	752	4	the	the	DET
ajis02-1971	752	5	top	top	ADJ
ajis02-1971	752	6	and	and	CCONJ
ajis02-1971	752	7	middle	middle	ADJ
ajis02-1971	752	8	ads	ad	NOUN
ajis02-1971	752	9	,	,	PUNCT
ajis02-1971	752	10	this	this	DET
ajis02-1971	752	11	study	study	NOUN
ajis02-1971	752	12	observed	observe	VERB
ajis02-1971	752	13	a	a	DET
ajis02-1971	752	14	significant	significant	ADJ
ajis02-1971	752	15	difference	difference	NOUN
ajis02-1971	752	16	in	in	ADP
ajis02-1971	752	17	term	term	NOUN
ajis02-1971	752	18	of	of	ADP
ajis02-1971	752	19	ctr	ctr	PROPN
ajis02-1971	752	20	(	(	PUNCT
ajis02-1971	752	21	with	with	ADP
ajis02-1971	752	22	confidence	confidence	NOUN
ajis02-1971	752	23	level	level	NOUN
ajis02-1971	752	24	=	=	NUM
ajis02-1971	752	25	93	93	NUM
ajis02-1971	752	26	%	%	NOUN
ajis02-1971	752	27	)	)	PUNCT
ajis02-1971	752	28	.	.	PUNCT
ajis02-1971	753	1	middle	middle	ADJ
ajis02-1971	753	2	ads	ad	NOUN
ajis02-1971	753	3	could	could	AUX
ajis02-1971	753	4	yield	yield	VERB
ajis02-1971	753	5	a	a	DET
ajis02-1971	753	6	higher	high	ADJ
ajis02-1971	753	7	ctr	ctr	PROPN
ajis02-1971	753	8	(	(	PUNCT
ajis02-1971	753	9	4.82	4.82	NUM
ajis02-1971	753	10	%	%	NOUN
ajis02-1971	753	11	±	±	NUM
ajis02-1971	753	12	0.0063	0.0063	NUM
ajis02-1971	753	13	)	)	PUNCT
ajis02-1971	753	14	than	than	ADP
ajis02-1971	753	15	that	that	PRON
ajis02-1971	753	16	from	from	ADP
ajis02-1971	753	17	top	top	ADJ
ajis02-1971	753	18	ones	one	NOUN
ajis02-1971	753	19	(	(	PUNCT
ajis02-1971	753	20	3.51	3.51	NUM
ajis02-1971	753	21	%	%	NOUN
ajis02-1971	753	22	±	±	NUM
ajis02-1971	753	23	0.0048	0.0048	NUM
ajis02-1971	753	24	)	)	PUNCT
ajis02-1971	753	25	.	.	PUNCT
ajis02-1971	754	1	thirdly	thirdly	ADV
ajis02-1971	754	2	,	,	PUNCT
ajis02-1971	754	3	the	the	DET
ajis02-1971	754	4	present	present	ADJ
ajis02-1971	754	5	study	study	NOUN
ajis02-1971	754	6	confirms	confirm	VERB
ajis02-1971	754	7	that	that	SCONJ
ajis02-1971	754	8	the	the	DET
ajis02-1971	754	9	ads	ad	NOUN
ajis02-1971	754	10	showing	show	VERB
ajis02-1971	754	11	in	in	ADP
ajis02-1971	754	12	the	the	DET
ajis02-1971	754	13	beginning	beginning	NOUN
ajis02-1971	754	14	when	when	SCONJ
ajis02-1971	754	15	the	the	DET
ajis02-1971	754	16	app	app	NOUN
ajis02-1971	754	17	is	be	AUX
ajis02-1971	754	18	firstly	firstly	ADV
ajis02-1971	754	19	initiated	initiate	VERB
ajis02-1971	754	20	have	have	VERB
ajis02-1971	754	21	higher	high	ADJ
ajis02-1971	754	22	ctr	ctr	PROPN
ajis02-1971	754	23	(	(	PUNCT
ajis02-1971	754	24	6.17	6.17	NUM
ajis02-1971	754	25	%	%	NOUN
ajis02-1971	754	26	±	±	NUM
ajis02-1971	754	27	0.0064	0.0064	NUM
ajis02-1971	754	28	)	)	PUNCT
ajis02-1971	754	29	than	than	ADP
ajis02-1971	754	30	those	those	PRON
ajis02-1971	754	31	showing	show	VERB
ajis02-1971	754	32	later	later	ADV
ajis02-1971	754	33	(	(	PUNCT
ajis02-1971	754	34	2.52	2.52	NUM
ajis02-1971	754	35	%	%	NOUN
ajis02-1971	754	36	±	±	NUM
ajis02-1971	754	37	0.0039	0.0039	NUM
ajis02-1971	754	38	)	)	PUNCT
ajis02-1971	754	39	.	.	PUNCT
ajis02-1971	755	1	those	those	DET
ajis02-1971	755	2	tests	test	NOUN
ajis02-1971	755	3	have	have	AUX
ajis02-1971	755	4	confirmed	confirm	VERB
ajis02-1971	755	5	hypothesis	hypothesis	NOUN
ajis02-1971	755	6	1	1	NUM
ajis02-1971	755	7	,	,	PUNCT
ajis02-1971	755	8	2	2	NUM
ajis02-1971	755	9	,	,	PUNCT
ajis02-1971	755	10	3	3	NUM
ajis02-1971	755	11	and	and	CCONJ
ajis02-1971	755	12	4	4	NUM
ajis02-1971	755	13	:	:	PUNCT
ajis02-1971	755	14	ad	ad	NOUN
ajis02-1971	755	15	space	space	NOUN
ajis02-1971	755	16	duration	duration	NOUN
ajis02-1971	755	17	,	,	PUNCT
ajis02-1971	755	18	ad	ad	NOUN
ajis02-1971	755	19	space	space	NOUN
ajis02-1971	755	20	size	size	NOUN
ajis02-1971	755	21	,	,	PUNCT
ajis02-1971	755	22	ad	ad	NOUN
ajis02-1971	755	23	space	space	NOUN
ajis02-1971	755	24	position	position	NOUN
ajis02-1971	755	25	and	and	CCONJ
ajis02-1971	755	26	ad	ad	NOUN
ajis02-1971	755	27	space	space	NOUN
ajis02-1971	755	28	timing	timing	NOUN
ajis02-1971	755	29	are	be	AUX
ajis02-1971	755	30	all	all	PRON
ajis02-1971	755	31	factors	factor	NOUN
ajis02-1971	755	32	that	that	PRON
ajis02-1971	755	33	can	can	AUX
ajis02-1971	755	34	impact	impact	VERB
ajis02-1971	755	35	the	the	DET
ajis02-1971	755	36	click	click	VERB
ajis02-1971	755	37	-	-	PUNCT
ajis02-1971	755	38	through	through	ADP
ajis02-1971	755	39	rate	rate	NOUN
ajis02-1971	755	40	.	.	PUNCT
ajis02-1971	756	1	table	table	NOUN
ajis02-1971	756	2	3	3	NUM
ajis02-1971	756	3	also	also	ADV
ajis02-1971	756	4	shows	show	VERB
ajis02-1971	756	5	the	the	DET
ajis02-1971	756	6	z	z	NOUN
ajis02-1971	756	7	-	-	PUNCT
ajis02-1971	756	8	test	test	NOUN
ajis02-1971	756	9	results	result	NOUN
ajis02-1971	756	10	of	of	ADP
ajis02-1971	756	11	factors	factor	NOUN
ajis02-1971	756	12	controlled	control	VERB
ajis02-1971	756	13	by	by	ADP
ajis02-1971	756	14	other	other	ADJ
ajis02-1971	756	15	participants	participant	NOUN
ajis02-1971	756	16	.	.	PUNCT
ajis02-1971	757	1	this	this	DET
ajis02-1971	757	2	step	step	NOUN
ajis02-1971	757	3	is	be	AUX
ajis02-1971	757	4	necessary	necessary	ADJ
ajis02-1971	757	5	before	before	SCONJ
ajis02-1971	757	6	the	the	DET
ajis02-1971	757	7	interaction	interaction	NOUN
ajis02-1971	757	8	test	test	NOUN
ajis02-1971	757	9	can	can	AUX
ajis02-1971	757	10	be	be	AUX
ajis02-1971	757	11	later	later	ADV
ajis02-1971	757	12	performed	perform	VERB
ajis02-1971	757	13	.	.	PUNCT
ajis02-1971	758	1	the	the	DET
ajis02-1971	758	2	average	average	ADJ
ajis02-1971	758	3	click	click	VERB
ajis02-1971	758	4	-	-	PUNCT
ajis02-1971	758	5	through	through	ADP
ajis02-1971	758	6	rate	rate	NOUN
ajis02-1971	758	7	in	in	ADP
ajis02-1971	758	8	region	region	NOUN
ajis02-1971	758	9	2	2	NUM
ajis02-1971	758	10	(	(	PUNCT
ajis02-1971	758	11	6.19	6.19	NUM
ajis02-1971	758	12	%	%	NOUN
ajis02-1971	758	13	±	±	NUM
ajis02-1971	758	14	0.0077	0.0077	NUM
ajis02-1971	758	15	)	)	PUNCT
ajis02-1971	758	16	is	be	AUX
ajis02-1971	758	17	significantly	significantly	ADV
ajis02-1971	758	18	higher	high	ADJ
ajis02-1971	758	19	than	than	ADP
ajis02-1971	758	20	those	those	PRON
ajis02-1971	758	21	in	in	ADP
ajis02-1971	758	22	region	region	NOUN
ajis02-1971	758	23	1	1	NUM
ajis02-1971	758	24	(	(	PUNCT
ajis02-1971	758	25	4.13	4.13	NUM
ajis02-1971	758	26	%	%	NOUN
ajis02-1971	758	27	±	±	NUM
ajis02-1971	758	28	0.0063	0.0063	NUM
ajis02-1971	758	29	)	)	PUNCT
ajis02-1971	758	30	as	as	SCONJ
ajis02-1971	758	31	suggested	suggest	VERB
ajis02-1971	758	32	in	in	ADP
ajis02-1971	758	33	other	other	ADJ
ajis02-1971	758	34	reports	report	NOUN
ajis02-1971	758	35	(	(	PUNCT
ajis02-1971	758	36	'	'	PUNCT
ajis02-1971	758	37	doubleclick	doubleclick	NOUN
ajis02-1971	758	38	for	for	ADP
ajis02-1971	758	39	advertisers	advertiser	NOUN
ajis02-1971	758	40	,	,	PUNCT
ajis02-1971	758	41	a	a	DET
ajis02-1971	758	42	cross	cross	NOUN
ajis02-1971	758	43	section	section	NOUN
ajis02-1971	758	44	of	of	ADP
ajis02-1971	758	45	regions	region	NOUN
ajis02-1971	758	46	’	'	PUNCT
ajis02-1971	758	47	2010	2010	NUM
ajis02-1971	758	48	;	;	PUNCT
ajis02-1971	758	49	'	'	PUNCT
ajis02-1971	758	50	country	country	NOUN
ajis02-1971	758	51	ctr	ctr	PROPN
ajis02-1971	758	52	stats	stat	NOUN
ajis02-1971	758	53	:	:	PUNCT
ajis02-1971	758	54	spaniards	spaniard	NOUN
ajis02-1971	758	55	like	like	VERB
ajis02-1971	758	56	to	to	PART
ajis02-1971	758	57	tap	tap	VERB
ajis02-1971	758	58	’	'	PUNCT
ajis02-1971	758	59	2012	2012	NUM
ajis02-1971	758	60	;	;	PUNCT
ajis02-1971	758	61	'	'	PUNCT
ajis02-1971	758	62	the	the	DET
ajis02-1971	758	63	facebook	facebook	PROPN
ajis02-1971	758	64	ads	ad	VERB
ajis02-1971	758	65	benchmark	benchmark	NOUN
ajis02-1971	758	66	report	report	NOUN
ajis02-1971	758	67	’	'	PUNCT
ajis02-1971	758	68	2012	2012	NUM
ajis02-1971	758	69	)	)	PUNCT
ajis02-1971	758	70	.	.	PUNCT
ajis02-1971	759	1	the	the	DET
ajis02-1971	759	2	average	average	ADJ
ajis02-1971	759	3	click	click	VERB
ajis02-1971	759	4	-	-	PUNCT
ajis02-1971	759	5	through	through	ADP
ajis02-1971	759	6	rate	rate	NOUN
ajis02-1971	759	7	on	on	ADP
ajis02-1971	759	8	weekends	weekend	NOUN
ajis02-1971	759	9	(	(	PUNCT
ajis02-1971	759	10	6.52	6.52	NUM
ajis02-1971	759	11	%	%	NOUN
ajis02-1971	759	12	±	±	NUM
ajis02-1971	759	13	0.0105	0.0105	NUM
ajis02-1971	759	14	)	)	PUNCT
ajis02-1971	759	15	is	be	AUX
ajis02-1971	759	16	found	find	VERB
ajis02-1971	759	17	to	to	PART
ajis02-1971	759	18	be	be	AUX
ajis02-1971	759	19	significantly	significantly	ADV
ajis02-1971	759	20	higher	high	ADJ
ajis02-1971	759	21	than	than	ADP
ajis02-1971	759	22	those	those	PRON
ajis02-1971	759	23	on	on	ADP
ajis02-1971	759	24	weekdays	weekday	NOUN
ajis02-1971	759	25	(	(	PUNCT
ajis02-1971	759	26	4.52	4.52	NUM
ajis02-1971	759	27	%	%	NOUN
ajis02-1971	759	28	±	±	NUM
ajis02-1971	759	29	0.0050	0.0050	NUM
ajis02-1971	759	30	)	)	PUNCT
ajis02-1971	759	31	.	.	PUNCT
ajis02-1971	760	1	that	that	PRON
ajis02-1971	760	2	agreed	agree	VERB
ajis02-1971	760	3	with	with	ADP
ajis02-1971	760	4	the	the	DET
ajis02-1971	760	5	results	result	NOUN
ajis02-1971	760	6	from	from	ADP
ajis02-1971	760	7	previous	previous	ADJ
ajis02-1971	760	8	research	research	NOUN
ajis02-1971	760	9	(	(	PUNCT
ajis02-1971	760	10	donnini	donnini	PROPN
ajis02-1971	760	11	2013	2013	NUM
ajis02-1971	760	12	;	;	PUNCT
ajis02-1971	760	13	li	li	PROPN
ajis02-1971	760	14	,	,	PUNCT
ajis02-1971	760	15	y	y	PROPN
ajis02-1971	760	16	2014	2014	NUM
ajis02-1971	760	17	)	)	PUNCT
ajis02-1971	760	18	.	.	PUNCT
ajis02-1971	761	1	the	the	DET
ajis02-1971	761	2	average	average	ADJ
ajis02-1971	761	3	click	click	VERB
ajis02-1971	761	4	-	-	PUNCT
ajis02-1971	761	5	through	through	ADP
ajis02-1971	761	6	rate	rate	NOUN
ajis02-1971	761	7	in	in	ADP
ajis02-1971	761	8	app1	app1	PROPN
ajis02-1971	761	9	(	(	PUNCT
ajis02-1971	761	10	6.13	6.13	NUM
ajis02-1971	761	11	%	%	NOUN
ajis02-1971	761	12	±	±	NUM
ajis02-1971	761	13	0.0060	0.0060	NUM
ajis02-1971	761	14	)	)	PUNCT
ajis02-1971	761	15	is	be	AUX
ajis02-1971	761	16	significantly	significantly	ADV
ajis02-1971	761	17	higher	high	ADJ
ajis02-1971	761	18	than	than	ADP
ajis02-1971	761	19	that	that	PRON
ajis02-1971	761	20	in	in	ADP
ajis02-1971	761	21	app2	app2	PROPN
ajis02-1971	761	22	(	(	PUNCT
ajis02-1971	761	23	2.37	2.37	NUM
ajis02-1971	761	24	%	%	NOUN
ajis02-1971	761	25	±	±	NUM
ajis02-1971	761	26	0.0059	0.0059	NUM
ajis02-1971	761	27	)	)	PUNCT
ajis02-1971	761	28	.	.	PUNCT
ajis02-1971	762	1	app1	app1	PROPN
ajis02-1971	762	2	is	be	AUX
ajis02-1971	762	3	designed	design	VERB
ajis02-1971	762	4	with	with	ADP
ajis02-1971	762	5	an	an	DET
ajis02-1971	762	6	editing	editing	NOUN
ajis02-1971	762	7	screen	screen	NOUN
ajis02-1971	762	8	is	be	AUX
ajis02-1971	762	9	separated	separate	VERB
ajis02-1971	762	10	from	from	ADP
ajis02-1971	762	11	the	the	DET
ajis02-1971	762	12	menu	menu	NOUN
ajis02-1971	762	13	screen	screen	NOUN
ajis02-1971	762	14	,	,	PUNCT
ajis02-1971	762	15	while	while	SCONJ
ajis02-1971	762	16	in	in	ADP
ajis02-1971	762	17	app2	app2	PROPN
ajis02-1971	762	18	,	,	PUNCT
ajis02-1971	762	19	the	the	DET
ajis02-1971	762	20	ads	ad	NOUN
ajis02-1971	762	21	are	be	AUX
ajis02-1971	762	22	shown	show	VERB
ajis02-1971	762	23	alongside	alongside	ADP
ajis02-1971	762	24	the	the	DET
ajis02-1971	762	25	editing	editing	NOUN
ajis02-1971	762	26	functions	function	NOUN
ajis02-1971	762	27	.	.	PUNCT
ajis02-1971	763	1	the	the	DET
ajis02-1971	763	2	click	click	VERB
ajis02-1971	763	3	-	-	PUNCT
ajis02-1971	763	4	through	through	ADP
ajis02-1971	763	5	rates	rate	NOUN
ajis02-1971	763	6	are	be	AUX
ajis02-1971	763	7	different	different	ADJ
ajis02-1971	763	8	on	on	ADP
ajis02-1971	763	9	different	different	ADJ
ajis02-1971	763	10	apps	app	NOUN
ajis02-1971	763	11	agreed	agree	VERB
ajis02-1971	763	12	with	with	ADP
ajis02-1971	763	13	the	the	DET
ajis02-1971	763	14	previous	previous	ADJ
ajis02-1971	763	15	findings	finding	NOUN
ajis02-1971	763	16	(	(	PUNCT
ajis02-1971	763	17	e.g.	e.g.	ADV
ajis02-1971	763	18	brakenhoff	brakenhoff	NOUN
ajis02-1971	763	19	and	and	CCONJ
ajis02-1971	763	20	spruit	spruit	NOUN
ajis02-1971	763	21	(	(	PUNCT
ajis02-1971	763	22	2017	2017	NUM
ajis02-1971	763	23	)	)	PUNCT
ajis02-1971	763	24	)	)	PUNCT
ajis02-1971	763	25	.	.	PUNCT
ajis02-1971	764	1	the	the	DET
ajis02-1971	764	2	z	z	NOUN
ajis02-1971	764	3	-	-	PUNCT
ajis02-1971	764	4	tests	test	NOUN
ajis02-1971	764	5	of	of	ADP
ajis02-1971	764	6	the	the	DET
ajis02-1971	764	7	present	present	ADJ
ajis02-1971	764	8	study	study	NOUN
ajis02-1971	764	9	lastly	lastly	ADV
ajis02-1971	764	10	showed	show	VERB
ajis02-1971	764	11	that	that	SCONJ
ajis02-1971	764	12	the	the	DET
ajis02-1971	764	13	click	click	VERB
ajis02-1971	764	14	-	-	PUNCT
ajis02-1971	764	15	through	through	ADP
ajis02-1971	764	16	rate	rate	NOUN
ajis02-1971	764	17	of	of	ADP
ajis02-1971	764	18	text	text	NOUN
ajis02-1971	764	19	ads	ad	NOUN
ajis02-1971	764	20	(	(	PUNCT
ajis02-1971	764	21	7.68	7.68	NUM
ajis02-1971	764	22	%	%	NOUN
ajis02-1971	764	23	±	±	NUM
ajis02-1971	764	24	0.0078	0.0078	NUM
ajis02-1971	764	25	)	)	PUNCT
ajis02-1971	764	26	is	be	AUX
ajis02-1971	764	27	significantly	significantly	ADV
ajis02-1971	764	28	higher	high	ADJ
ajis02-1971	764	29	than	than	ADP
ajis02-1971	764	30	that	that	PRON
ajis02-1971	764	31	of	of	ADP
ajis02-1971	764	32	image	image	NOUN
ajis02-1971	764	33	,	,	PUNCT
ajis02-1971	764	34	animated	animate	VERB
ajis02-1971	764	35	image	image	NOUN
ajis02-1971	764	36	and	and	CCONJ
ajis02-1971	764	37	rich	rich	ADJ
ajis02-1971	764	38	media	medium	NOUN
ajis02-1971	764	39	ads	ad	NOUN
ajis02-1971	764	40	(	(	PUNCT
ajis02-1971	764	41	2.19	2.19	NUM
ajis02-1971	764	42	%	%	NOUN
ajis02-1971	764	43	australasian	australasian	ADJ
ajis02-1971	764	44	journal	journal	NOUN
ajis02-1971	764	45	of	of	ADP
ajis02-1971	764	46	information	information	PROPN
ajis02-1971	764	47	systems	systems	PROPN
ajis02-1971	764	48	truong	truong	PROPN
ajis02-1971	764	49	,	,	PUNCT
ajis02-1971	764	50	nkhoma	nkhoma	PROPN
ajis02-1971	764	51	&	&	CCONJ
ajis02-1971	764	52	pansuwong	pansuwong	ADJ
ajis02-1971	764	53	2019	2019	NUM
ajis02-1971	764	54	,	,	PUNCT
ajis02-1971	764	55	vol	vol	NOUN
ajis02-1971	764	56	23	23	NUM
ajis02-1971	764	57	,	,	PUNCT
ajis02-1971	764	58	research	research	NOUN
ajis02-1971	764	59	article	article	NOUN
ajis02-1971	764	60	integrated	integrate	VERB
ajis02-1971	764	61	effectiveness	effectiveness	NOUN
ajis02-1971	764	62	framework	framework	NOUN
ajis02-1971	764	63	for	for	ADP
ajis02-1971	764	64	in	in	ADP
ajis02-1971	764	65	-	-	PUNCT
ajis02-1971	764	66	app	app	NOUN
ajis02-1971	764	67	advertising	advertising	NOUN
ajis02-1971	764	68	32	32	NUM
ajis02-1971	764	69	±	±	NUM
ajis02-1971	764	70	0.0044	0.0044	NUM
ajis02-1971	764	71	)	)	PUNCT
ajis02-1971	764	72	.	.	PUNCT
ajis02-1971	765	1	that	that	PRON
ajis02-1971	765	2	confirms	confirm	VERB
ajis02-1971	765	3	that	that	SCONJ
ajis02-1971	765	4	ad	ad	NOUN
ajis02-1971	765	5	type	type	NOUN
ajis02-1971	765	6	is	be	AUX
ajis02-1971	765	7	a	a	DET
ajis02-1971	765	8	factor	factor	NOUN
ajis02-1971	765	9	which	which	PRON
ajis02-1971	765	10	strongly	strongly	ADV
ajis02-1971	765	11	impacts	impact	VERB
ajis02-1971	765	12	the	the	DET
ajis02-1971	765	13	click	click	VERB
ajis02-1971	765	14	-	-	PUNCT
ajis02-1971	765	15	through	through	ADP
ajis02-1971	765	16	rate	rate	NOUN
ajis02-1971	765	17	in	in	ADP
ajis02-1971	765	18	the	the	DET
ajis02-1971	765	19	context	context	NOUN
ajis02-1971	765	20	of	of	ADP
ajis02-1971	765	21	mobile	mobile	ADJ
ajis02-1971	765	22	in	in	ADP
ajis02-1971	765	23	-	-	PUNCT
ajis02-1971	765	24	app	app	NOUN
ajis02-1971	765	25	advertising	advertising	NOUN
ajis02-1971	765	26	(	(	PUNCT
ajis02-1971	765	27	lim	lim	PROPN
ajis02-1971	765	28	,	,	PUNCT
ajis02-1971	765	29	tan	tan	PROPN
ajis02-1971	765	30	&	&	CCONJ
ajis02-1971	765	31	jnr	jnr	PROPN
ajis02-1971	765	32	nwonwu	nwonwu	PROPN
ajis02-1971	765	33	2013	2013	NUM
ajis02-1971	765	34	)	)	PUNCT
ajis02-1971	765	35	.	.	PUNCT
ajis02-1971	766	1	as	as	SCONJ
ajis02-1971	766	2	the	the	DET
ajis02-1971	766	3	eight	eight	NUM
ajis02-1971	766	4	factors	factor	NOUN
ajis02-1971	766	5	are	be	AUX
ajis02-1971	766	6	all	all	PRON
ajis02-1971	766	7	confirmed	confirm	VERB
ajis02-1971	766	8	having	have	VERB
ajis02-1971	766	9	main	main	ADJ
ajis02-1971	766	10	effects	effect	NOUN
ajis02-1971	766	11	on	on	ADP
ajis02-1971	766	12	the	the	DET
ajis02-1971	766	13	click	click	VERB
ajis02-1971	766	14	-	-	PUNCT
ajis02-1971	766	15	through	through	ADP
ajis02-1971	766	16	rate	rate	NOUN
ajis02-1971	766	17	.	.	PUNCT
ajis02-1971	767	1	this	this	DET
ajis02-1971	767	2	study	study	NOUN
ajis02-1971	767	3	proceeded	proceed	VERB
ajis02-1971	767	4	with	with	ADP
ajis02-1971	767	5	the	the	DET
ajis02-1971	767	6	interaction	interaction	NOUN
ajis02-1971	767	7	tests	test	NOUN
ajis02-1971	767	8	.	.	PUNCT
ajis02-1971	768	1	table	table	NOUN
ajis02-1971	768	2	4	4	NUM
ajis02-1971	768	3	shows	show	VERB
ajis02-1971	768	4	the	the	DET
ajis02-1971	768	5	results	result	NOUN
ajis02-1971	768	6	.	.	PUNCT
ajis02-1971	769	1	hypothesis	hypothesis	NOUN
ajis02-1971	769	2	interaction	interaction	NOUN
ajis02-1971	769	3	z	z	NOUN
ajis02-1971	769	4	score	score	VERB
ajis02-1971	769	5	p	p	NOUN
ajis02-1971	769	6	-	-	PUNCT
ajis02-1971	769	7	value	value	NOUN
ajis02-1971	769	8	hypothesis	hypothesis	NOUN
ajis02-1971	769	9	5	5	NUM
ajis02-1971	769	10	duration	duration	NOUN
ajis02-1971	769	11	*	*	PUNCT
ajis02-1971	769	12	location	location	NOUN
ajis02-1971	769	13	0.21	0.21	NUM
ajis02-1971	769	14	0.583	0.583	NUM
ajis02-1971	769	15	size	size	NOUN
ajis02-1971	769	16	*	*	PUNCT
ajis02-1971	769	17	location	location	NOUN
ajis02-1971	769	18	-1.09	-1.09	VERB
ajis02-1971	769	19	0.137	0.137	NUM
ajis02-1971	769	20	position	position	NOUN
ajis02-1971	769	21	*	*	PUNCT
ajis02-1971	769	22	location	location	NOUN
ajis02-1971	769	23	-2.82	-2.82	NUM
ajis02-1971	769	24	0.002	0.002	NUM
ajis02-1971	769	25	*	*	PUNCT
ajis02-1971	769	26	timing	timing	NOUN
ajis02-1971	769	27	*	*	PUNCT
ajis02-1971	769	28	location	location	NOUN
ajis02-1971	769	29	2.00	2.00	NUM
ajis02-1971	769	30	0.977	0.977	NUM
ajis02-1971	769	31	*	*	PUNCT
ajis02-1971	769	32	hypothesis	hypothesis	NOUN
ajis02-1971	769	33	6	6	NUM
ajis02-1971	769	34	duration	duration	NOUN
ajis02-1971	769	35	*	*	PUNCT
ajis02-1971	769	36	time	time	NOUN
ajis02-1971	769	37	-1.20	-1.20	NUM
ajis02-1971	769	38	0.115	0.115	NUM
ajis02-1971	769	39	size	size	NOUN
ajis02-1971	769	40	*	*	PUNCT
ajis02-1971	769	41	time	time	NOUN
ajis02-1971	770	1	-2.34	-2.34	NUM
ajis02-1971	770	2	0.01	0.01	NUM
ajis02-1971	770	3	*	*	PUNCT
ajis02-1971	770	4	position	position	NOUN
ajis02-1971	770	5	*	*	PUNCT
ajis02-1971	770	6	time	time	NOUN
ajis02-1971	770	7	2.61	2.61	NUM
ajis02-1971	770	8	0.995	0.995	NUM
ajis02-1971	770	9	*	*	PUNCT
ajis02-1971	770	10	timing	time	VERB
ajis02-1971	770	11	*	*	PUNCT
ajis02-1971	770	12	time	time	NOUN
ajis02-1971	770	13	64.17	64.17	NUM
ajis02-1971	770	14	1.00	1.00	NUM
ajis02-1971	770	15	*	*	PUNCT
ajis02-1971	770	16	hypothesis	hypothesis	NOUN
ajis02-1971	770	17	7	7	NUM
ajis02-1971	770	18	duration	duration	NOUN
ajis02-1971	770	19	*	*	PUNCT
ajis02-1971	770	20	ad	ad	NOUN
ajis02-1971	770	21	medium	medium	NOUN
ajis02-1971	770	22	0.68	0.68	NUM
ajis02-1971	770	23	0.753	0.753	NUM
ajis02-1971	770	24	size	size	NOUN
ajis02-1971	770	25	*	*	PUNCT
ajis02-1971	770	26	ad	ad	NOUN
ajis02-1971	770	27	medium	medium	NOUN
ajis02-1971	770	28	-0.09	-0.09	NUM
ajis02-1971	770	29	0.464	0.464	NUM
ajis02-1971	770	30	position	position	NOUN
ajis02-1971	770	31	*	*	PUNCT
ajis02-1971	770	32	ad	ad	NOUN
ajis02-1971	770	33	medium	medium	NOUN
ajis02-1971	770	34	-0.87	-0.87	NUM
ajis02-1971	770	35	0.192	0.192	NUM
ajis02-1971	770	36	*	*	PUNCT
ajis02-1971	770	37	timing	time	VERB
ajis02-1971	770	38	*	*	PUNCT
ajis02-1971	770	39	ad	ad	NOUN
ajis02-1971	770	40	medium	medium	NOUN
ajis02-1971	770	41	4.72	4.72	NUM
ajis02-1971	770	42	1.000	1.000	NUM
ajis02-1971	770	43	*	*	PUNCT
ajis02-1971	770	44	hypothesis	hypothesis	NOUN
ajis02-1971	770	45	8	8	NUM
ajis02-1971	770	46	duration	duration	NOUN
ajis02-1971	770	47	*	*	PUNCT
ajis02-1971	770	48	ad	ad	NOUN
ajis02-1971	770	49	type	type	NOUN
ajis02-1971	770	50	1.92	1.92	NUM
ajis02-1971	770	51	0.972	0.972	NUM
ajis02-1971	770	52	*	*	PUNCT
ajis02-1971	770	53	size	size	NOUN
ajis02-1971	770	54	*	*	PUNCT
ajis02-1971	770	55	ad	ad	NOUN
ajis02-1971	770	56	type	type	NOUN
ajis02-1971	770	57	8.72	8.72	NUM
ajis02-1971	770	58	1.00	1.00	NUM
ajis02-1971	770	59	*	*	PUNCT
ajis02-1971	770	60	position	position	NOUN
ajis02-1971	770	61	*	*	PUNCT
ajis02-1971	770	62	ad	ad	NOUN
ajis02-1971	770	63	type	type	NOUN
ajis02-1971	770	64	1.35	1.35	NUM
ajis02-1971	770	65	0.912	0.912	NUM
ajis02-1971	770	66	timing	timing	NOUN
ajis02-1971	770	67	*	*	PUNCT
ajis02-1971	770	68	ad	ad	NOUN
ajis02-1971	770	69	type	type	NOUN
ajis02-1971	770	70	0.00	0.00	NUM
ajis02-1971	770	71	0.499	0.499	NUM
ajis02-1971	770	72	table	table	NOUN
ajis02-1971	770	73	4	4	NUM
ajis02-1971	770	74	:	:	PUNCT
ajis02-1971	770	75	results	result	NOUN
ajis02-1971	770	76	of	of	ADP
ajis02-1971	770	77	interaction	interaction	NOUN
ajis02-1971	770	78	tests	test	NOUN
ajis02-1971	770	79	based	base	VERB
ajis02-1971	770	80	on	on	ADP
ajis02-1971	770	81	the	the	DET
ajis02-1971	770	82	results	result	NOUN
ajis02-1971	770	83	in	in	ADP
ajis02-1971	770	84	table	table	NOUN
ajis02-1971	770	85	4	4	NUM
ajis02-1971	770	86	,	,	PUNCT
ajis02-1971	770	87	it	it	PRON
ajis02-1971	770	88	is	be	AUX
ajis02-1971	770	89	clearly	clearly	ADV
ajis02-1971	770	90	shown	show	VERB
ajis02-1971	770	91	that	that	SCONJ
ajis02-1971	770	92	all	all	DET
ajis02-1971	770	93	four	four	NUM
ajis02-1971	770	94	hypotheses	hypothesis	NOUN
ajis02-1971	770	95	are	be	AUX
ajis02-1971	770	96	partly	partly	ADV
ajis02-1971	770	97	supported	support	VERB
ajis02-1971	770	98	by	by	ADP
ajis02-1971	770	99	the	the	DET
ajis02-1971	770	100	data	datum	NOUN
ajis02-1971	770	101	.	.	PUNCT
ajis02-1971	771	1	there	there	PRON
ajis02-1971	771	2	are	be	VERB
ajis02-1971	771	3	nine	nine	NUM
ajis02-1971	771	4	strong	strong	ADJ
ajis02-1971	771	5	interactions	interaction	NOUN
ajis02-1971	771	6	of	of	ADP
ajis02-1971	771	7	position	position	NOUN
ajis02-1971	771	8	*	*	PUNCT
ajis02-1971	771	9	location	location	NOUN
ajis02-1971	771	10	,	,	PUNCT
ajis02-1971	771	11	timing	timing	NOUN
ajis02-1971	771	12	*	*	PUNCT
ajis02-1971	771	13	location	location	NOUN
ajis02-1971	771	14	,	,	PUNCT
ajis02-1971	771	15	size	size	NOUN
ajis02-1971	771	16	*	*	PUNCT
ajis02-1971	771	17	time	time	NOUN
ajis02-1971	771	18	,	,	PUNCT
ajis02-1971	771	19	position	position	NOUN
ajis02-1971	771	20	*	*	PUNCT
ajis02-1971	771	21	time	time	NOUN
ajis02-1971	771	22	,	,	PUNCT
ajis02-1971	771	23	timing	timing	NOUN
ajis02-1971	771	24	*	*	PUNCT
ajis02-1971	771	25	time	time	NOUN
ajis02-1971	771	26	,	,	PUNCT
ajis02-1971	771	27	position	position	NOUN
ajis02-1971	771	28	*	*	PUNCT
ajis02-1971	771	29	ad	ad	NOUN
ajis02-1971	771	30	medium	medium	NOUN
ajis02-1971	771	31	,	,	PUNCT
ajis02-1971	771	32	timing	timing	NOUN
ajis02-1971	771	33	*	*	PUNCT
ajis02-1971	771	34	ad	ad	NOUN
ajis02-1971	771	35	medium	medium	NOUN
ajis02-1971	771	36	,	,	PUNCT
ajis02-1971	771	37	duration	duration	NOUN
ajis02-1971	771	38	*	*	PUNCT
ajis02-1971	771	39	ad	ad	NOUN
ajis02-1971	771	40	type	type	NOUN
ajis02-1971	771	41	and	and	CCONJ
ajis02-1971	771	42	size	size	NOUN
ajis02-1971	771	43	*	*	PUNCT
ajis02-1971	771	44	ad	ad	NOUN
ajis02-1971	771	45	type	type	NOUN
ajis02-1971	771	46	among	among	ADP
ajis02-1971	771	47	them	they	PRON
ajis02-1971	771	48	.	.	PUNCT
ajis02-1971	772	1	that	that	PRON
ajis02-1971	772	2	further	far	ADV
ajis02-1971	772	3	proved	prove	VERB
ajis02-1971	772	4	that	that	SCONJ
ajis02-1971	772	5	the	the	DET
ajis02-1971	772	6	impacts	impact	NOUN
ajis02-1971	772	7	of	of	ADP
ajis02-1971	772	8	consumers	consumer	NOUN
ajis02-1971	772	9	,	,	PUNCT
ajis02-1971	772	10	advertisers	advertiser	NOUN
ajis02-1971	772	11	and	and	CCONJ
ajis02-1971	772	12	ad	ad	NOUN
ajis02-1971	772	13	networks	network	NOUN
ajis02-1971	772	14	factors	factor	NOUN
ajis02-1971	772	15	on	on	ADP
ajis02-1971	772	16	the	the	DET
ajis02-1971	772	17	click	click	VERB
ajis02-1971	772	18	-	-	PUNCT
ajis02-1971	772	19	through	through	ADP
ajis02-1971	772	20	rate	rate	NOUN
ajis02-1971	772	21	is	be	AUX
ajis02-1971	772	22	strongly	strongly	ADV
ajis02-1971	772	23	moderated	moderate	VERB
ajis02-1971	772	24	by	by	ADP
ajis02-1971	772	25	publishers	publisher	NOUN
ajis02-1971	772	26	-	-	PUNCT
ajis02-1971	772	27	controlled	control	VERB
ajis02-1971	772	28	factors	factor	NOUN
ajis02-1971	772	29	.	.	PUNCT
ajis02-1971	773	1	this	this	DET
ajis02-1971	773	2	section	section	NOUN
ajis02-1971	773	3	has	have	AUX
ajis02-1971	773	4	summarized	summarize	VERB
ajis02-1971	773	5	the	the	DET
ajis02-1971	773	6	statistic	statistic	ADJ
ajis02-1971	773	7	test	test	NOUN
ajis02-1971	773	8	results	result	NOUN
ajis02-1971	773	9	.	.	PUNCT
ajis02-1971	774	1	the	the	DET
ajis02-1971	774	2	hypotheses	hypothesis	NOUN
ajis02-1971	774	3	of	of	ADP
ajis02-1971	774	4	the	the	DET
ajis02-1971	774	5	study	study	NOUN
ajis02-1971	774	6	accordingly	accordingly	ADV
ajis02-1971	774	7	have	have	AUX
ajis02-1971	774	8	been	be	AUX
ajis02-1971	774	9	confirmed	confirm	VERB
ajis02-1971	774	10	.	.	PUNCT
ajis02-1971	775	1	a	a	DET
ajis02-1971	775	2	detailed	detailed	ADJ
ajis02-1971	775	3	discussion	discussion	NOUN
ajis02-1971	775	4	on	on	ADP
ajis02-1971	775	5	how	how	SCONJ
ajis02-1971	775	6	those	those	DET
ajis02-1971	775	7	results	result	NOUN
ajis02-1971	775	8	imply	imply	VERB
ajis02-1971	775	9	will	will	AUX
ajis02-1971	775	10	be	be	AUX
ajis02-1971	775	11	presented	present	VERB
ajis02-1971	775	12	in	in	ADP
ajis02-1971	775	13	section	section	NOUN
ajis02-1971	775	14	7	7	NUM
ajis02-1971	775	15	.	.	NOUN
ajis02-1971	775	16	7	7	NUM
ajis02-1971	775	17	discussions	discussion	NOUN
ajis02-1971	775	18	7.1	7.1	NUM
ajis02-1971	775	19	key	key	ADJ
ajis02-1971	775	20	findings	finding	NOUN
ajis02-1971	775	21	at	at	ADP
ajis02-1971	775	22	the	the	DET
ajis02-1971	775	23	confidence	confidence	NOUN
ajis02-1971	775	24	level	level	NOUN
ajis02-1971	775	25	of	of	ADP
ajis02-1971	775	26	95	95	NUM
ajis02-1971	775	27	%	%	NOUN
ajis02-1971	775	28	,	,	PUNCT
ajis02-1971	775	29	the	the	DET
ajis02-1971	775	30	hypotheses	hypothesis	NOUN
ajis02-1971	775	31	1	1	NUM
ajis02-1971	775	32	,	,	PUNCT
ajis02-1971	775	33	2	2	NUM
ajis02-1971	775	34	,	,	PUNCT
ajis02-1971	775	35	3	3	NUM
ajis02-1971	775	36	and	and	CCONJ
ajis02-1971	775	37	4	4	NUM
ajis02-1971	775	38	are	be	AUX
ajis02-1971	775	39	all	all	PRON
ajis02-1971	775	40	confirmed	confirm	VERB
ajis02-1971	775	41	.	.	PUNCT
ajis02-1971	776	1	the	the	DET
ajis02-1971	776	2	publisherscontrolled	publisherscontrolle	VERB
ajis02-1971	776	3	factors	factor	NOUN
ajis02-1971	776	4	:	:	PUNCT
ajis02-1971	776	5	ad	ad	NOUN
ajis02-1971	776	6	space	space	NOUN
ajis02-1971	776	7	duration	duration	NOUN
ajis02-1971	776	8	,	,	PUNCT
ajis02-1971	776	9	ad	ad	NOUN
ajis02-1971	776	10	space	space	NOUN
ajis02-1971	776	11	size	size	NOUN
ajis02-1971	776	12	,	,	PUNCT
ajis02-1971	776	13	ad	ad	NOUN
ajis02-1971	776	14	space	space	NOUN
ajis02-1971	776	15	position	position	NOUN
ajis02-1971	776	16	and	and	CCONJ
ajis02-1971	776	17	ad	ad	NOUN
ajis02-1971	776	18	space	space	NOUN
ajis02-1971	776	19	timing	timing	NOUN
ajis02-1971	776	20	all	all	PRON
ajis02-1971	776	21	have	have	VERB
ajis02-1971	776	22	a	a	DET
ajis02-1971	776	23	significantly	significantly	ADV
ajis02-1971	776	24	strong	strong	ADJ
ajis02-1971	776	25	impact	impact	NOUN
ajis02-1971	776	26	on	on	ADP
ajis02-1971	776	27	the	the	DET
ajis02-1971	776	28	click	click	VERB
ajis02-1971	776	29	-	-	PUNCT
ajis02-1971	776	30	through	through	ADP
ajis02-1971	776	31	rate	rate	NOUN
ajis02-1971	776	32	of	of	ADP
ajis02-1971	776	33	mobile	mobile	ADJ
ajis02-1971	776	34	in	in	ADP
ajis02-1971	776	35	-	-	PUNCT
ajis02-1971	776	36	app	app	NOUN
ajis02-1971	776	37	advertising	advertising	NOUN
ajis02-1971	776	38	.	.	PUNCT
ajis02-1971	777	1	the	the	DET
ajis02-1971	777	2	statistic	statistic	NOUN
ajis02-1971	777	3	tests	test	NOUN
ajis02-1971	777	4	also	also	ADV
ajis02-1971	777	5	yield	yield	VERB
ajis02-1971	777	6	that	that	DET
ajis02-1971	777	7	location	location	NOUN
ajis02-1971	777	8	,	,	PUNCT
ajis02-1971	777	9	time	time	NOUN
ajis02-1971	777	10	,	,	PUNCT
ajis02-1971	777	11	ad	ad	NOUN
ajis02-1971	777	12	medium	medium	NOUN
ajis02-1971	777	13	and	and	CCONJ
ajis02-1971	777	14	ad	ad	NOUN
ajis02-1971	777	15	type	type	NOUN
ajis02-1971	777	16	all	all	PRON
ajis02-1971	777	17	have	have	VERB
ajis02-1971	777	18	strong	strong	ADJ
ajis02-1971	777	19	impacts	impact	NOUN
ajis02-1971	777	20	on	on	ADP
ajis02-1971	777	21	the	the	DET
ajis02-1971	777	22	click	click	VERB
ajis02-1971	777	23	-	-	PUNCT
ajis02-1971	777	24	through	through	ADP
ajis02-1971	777	25	rate	rate	NOUN
ajis02-1971	777	26	as	as	SCONJ
ajis02-1971	777	27	previously	previously	ADV
ajis02-1971	777	28	confirmed	confirm	VERB
ajis02-1971	777	29	.	.	PUNCT
ajis02-1971	778	1	based	base	VERB
ajis02-1971	778	2	on	on	ADP
ajis02-1971	778	3	that	that	PRON
ajis02-1971	778	4	,	,	PUNCT
ajis02-1971	778	5	the	the	DET
ajis02-1971	778	6	interaction	interaction	NOUN
ajis02-1971	778	7	tests	test	NOUN
ajis02-1971	778	8	involving	involve	VERB
ajis02-1971	778	9	the	the	DET
ajis02-1971	778	10	eight	eight	NUM
ajis02-1971	778	11	factors	factor	NOUN
ajis02-1971	778	12	were	be	AUX
ajis02-1971	778	13	carried	carry	VERB
ajis02-1971	778	14	out	out	ADP
ajis02-1971	778	15	.	.	PUNCT
ajis02-1971	779	1	at	at	ADP
ajis02-1971	779	2	the	the	DET
ajis02-1971	779	3	confidence	confidence	NOUN
ajis02-1971	779	4	level	level	NOUN
ajis02-1971	779	5	of	of	ADP
ajis02-1971	779	6	95	95	NUM
ajis02-1971	779	7	%	%	NOUN
ajis02-1971	779	8	,	,	PUNCT
ajis02-1971	779	9	the	the	DET
ajis02-1971	779	10	hypotheses	hypothesis	NOUN
ajis02-1971	779	11	5	5	NUM
ajis02-1971	779	12	,	,	PUNCT
ajis02-1971	779	13	6	6	NUM
ajis02-1971	779	14	,	,	PUNCT
ajis02-1971	779	15	7	7	NUM
ajis02-1971	779	16	and	and	CCONJ
ajis02-1971	779	17	8	8	NUM
ajis02-1971	779	18	are	be	AUX
ajis02-1971	779	19	all	all	PRON
ajis02-1971	779	20	partly	partly	ADV
ajis02-1971	779	21	confirmed	confirm	VERB
ajis02-1971	779	22	,	,	PUNCT
ajis02-1971	779	23	showing	show	VERB
ajis02-1971	779	24	that	that	SCONJ
ajis02-1971	779	25	the	the	DET
ajis02-1971	779	26	impacts	impact	NOUN
ajis02-1971	779	27	of	of	ADP
ajis02-1971	779	28	consumers	consumer	NOUN
ajis02-1971	779	29	,	,	PUNCT
ajis02-1971	779	30	advertisers	advertiser	NOUN
ajis02-1971	779	31	and	and	CCONJ
ajis02-1971	779	32	ad	ad	NOUN
ajis02-1971	779	33	networks	network	NOUN
ajis02-1971	779	34	factors	factor	NOUN
ajis02-1971	779	35	on	on	ADP
ajis02-1971	779	36	the	the	DET
ajis02-1971	779	37	click	click	VERB
ajis02-1971	779	38	-	-	PUNCT
ajis02-1971	779	39	through	through	ADP
ajis02-1971	779	40	rate	rate	NOUN
ajis02-1971	779	41	is	be	AUX
ajis02-1971	779	42	strongly	strongly	ADV
ajis02-1971	779	43	moderated	moderate	VERB
ajis02-1971	779	44	by	by	ADP
ajis02-1971	779	45	publishers	publisher	NOUN
ajis02-1971	779	46	-	-	PUNCT
ajis02-1971	779	47	controlled	control	VERB
ajis02-1971	779	48	factors	factor	NOUN
ajis02-1971	779	49	.	.	PUNCT
ajis02-1971	780	1	as	as	ADP
ajis02-1971	780	2	the	the	DET
ajis02-1971	780	3	key	key	ADJ
ajis02-1971	780	4	research	research	NOUN
ajis02-1971	780	5	questions	question	NOUN
ajis02-1971	780	6	and	and	CCONJ
ajis02-1971	780	7	suggested	suggest	VERB
ajis02-1971	780	8	directions	direction	NOUN
ajis02-1971	780	9	summarized	summarize	VERB
ajis02-1971	780	10	above	above	ADP
ajis02-1971	780	11	reveal	reveal	VERB
ajis02-1971	780	12	,	,	PUNCT
ajis02-1971	780	13	the	the	DET
ajis02-1971	780	14	publishers	publisher	NOUN
ajis02-1971	780	15	play	play	VERB
ajis02-1971	780	16	an	an	DET
ajis02-1971	780	17	important	important	ADJ
ajis02-1971	780	18	role	role	NOUN
ajis02-1971	780	19	in	in	ADP
ajis02-1971	780	20	the	the	DET
ajis02-1971	780	21	ad	ad	NOUN
ajis02-1971	780	22	serving	serve	VERB
ajis02-1971	780	23	process	process	NOUN
ajis02-1971	780	24	,	,	PUNCT
ajis02-1971	780	25	therefore	therefore	ADV
ajis02-1971	780	26	could	could	AUX
ajis02-1971	780	27	individually	individually	ADV
ajis02-1971	780	28	and	and	CCONJ
ajis02-1971	780	29	interactively	interactively	ADV
ajis02-1971	780	30	enhance	enhance	VERB
ajis02-1971	780	31	the	the	DET
ajis02-1971	780	32	click	click	VERB
ajis02-1971	780	33	-	-	PUNCT
ajis02-1971	780	34	through	through	ADP
ajis02-1971	780	35	rate	rate	NOUN
ajis02-1971	780	36	.	.	PUNCT
ajis02-1971	781	1	several	several	ADJ
ajis02-1971	781	2	key	key	ADJ
ajis02-1971	781	3	factors	factor	NOUN
ajis02-1971	781	4	that	that	PRON
ajis02-1971	781	5	define	define	VERB
ajis02-1971	781	6	these	these	DET
ajis02-1971	781	7	relationships	relationship	NOUN
ajis02-1971	781	8	,	,	PUNCT
ajis02-1971	781	9	australasian	australasian	ADJ
ajis02-1971	781	10	journal	journal	NOUN
ajis02-1971	781	11	of	of	ADP
ajis02-1971	781	12	information	information	PROPN
ajis02-1971	781	13	systems	systems	PROPN
ajis02-1971	781	14	truong	truong	PROPN
ajis02-1971	781	15	,	,	PUNCT
ajis02-1971	781	16	nkhoma	nkhoma	PROPN
ajis02-1971	781	17	&	&	CCONJ
ajis02-1971	781	18	pansuwong	pansuwong	ADJ
ajis02-1971	781	19	2019	2019	NUM
ajis02-1971	781	20	,	,	PUNCT
ajis02-1971	781	21	vol	vol	NOUN
ajis02-1971	781	22	23	23	NUM
ajis02-1971	781	23	,	,	PUNCT
ajis02-1971	781	24	research	research	NOUN
ajis02-1971	781	25	article	article	NOUN
ajis02-1971	781	26	integrated	integrate	VERB
ajis02-1971	781	27	effectiveness	effectiveness	NOUN
ajis02-1971	781	28	framework	framework	NOUN
ajis02-1971	781	29	for	for	ADP
ajis02-1971	781	30	in	in	ADP
ajis02-1971	781	31	-	-	PUNCT
ajis02-1971	781	32	app	app	NOUN
ajis02-1971	781	33	advertising	advertising	NOUN
ajis02-1971	781	34	33	33	NUM
ajis02-1971	781	35	including	include	VERB
ajis02-1971	781	36	ad	ad	NOUN
ajis02-1971	781	37	space	space	NOUN
ajis02-1971	781	38	duration	duration	NOUN
ajis02-1971	781	39	,	,	PUNCT
ajis02-1971	781	40	ad	ad	NOUN
ajis02-1971	781	41	space	space	NOUN
ajis02-1971	781	42	size	size	NOUN
ajis02-1971	781	43	,	,	PUNCT
ajis02-1971	781	44	ad	ad	NOUN
ajis02-1971	781	45	space	space	NOUN
ajis02-1971	781	46	position	position	NOUN
ajis02-1971	781	47	and	and	CCONJ
ajis02-1971	781	48	ad	ad	NOUN
ajis02-1971	781	49	space	space	NOUN
ajis02-1971	781	50	timing	timing	NOUN
ajis02-1971	781	51	are	be	AUX
ajis02-1971	781	52	found	find	VERB
ajis02-1971	781	53	and	and	CCONJ
ajis02-1971	781	54	evaluated	evaluate	VERB
ajis02-1971	781	55	.	.	PUNCT
ajis02-1971	782	1	accordingly	accordingly	ADV
ajis02-1971	782	2	,	,	PUNCT
ajis02-1971	782	3	this	this	DET
ajis02-1971	782	4	study	study	NOUN
ajis02-1971	782	5	proposed	propose	VERB
ajis02-1971	782	6	an	an	DET
ajis02-1971	782	7	integrated	integrate	VERB
ajis02-1971	782	8	effectiveness	effectiveness	NOUN
ajis02-1971	782	9	framework	framework	NOUN
ajis02-1971	782	10	building	build	VERB
ajis02-1971	782	11	around	around	ADP
ajis02-1971	782	12	a	a	DET
ajis02-1971	782	13	common	common	ADJ
ajis02-1971	782	14	goal	goal	NOUN
ajis02-1971	782	15	of	of	ADP
ajis02-1971	782	16	all	all	DET
ajis02-1971	782	17	participants	participant	NOUN
ajis02-1971	782	18	.	.	PUNCT
ajis02-1971	783	1	7.2	7.2	NUM
ajis02-1971	783	2	contributions	contribution	NOUN
ajis02-1971	783	3	mobile	mobile	ADJ
ajis02-1971	783	4	in	in	ADP
ajis02-1971	783	5	-	-	PUNCT
ajis02-1971	783	6	app	app	NOUN
ajis02-1971	783	7	advertising	advertising	NOUN
ajis02-1971	783	8	is	be	AUX
ajis02-1971	783	9	a	a	DET
ajis02-1971	783	10	growing	grow	VERB
ajis02-1971	783	11	business	business	NOUN
ajis02-1971	783	12	.	.	PUNCT
ajis02-1971	784	1	optimizing	optimize	VERB
ajis02-1971	784	2	mobile	mobile	NOUN
ajis02-1971	784	3	in	in	ADP
ajis02-1971	784	4	-	-	PUNCT
ajis02-1971	784	5	app	app	NOUN
ajis02-1971	784	6	advertising	advertising	NOUN
ajis02-1971	784	7	by	by	ADP
ajis02-1971	784	8	itself	itself	PRON
ajis02-1971	784	9	is	be	AUX
ajis02-1971	784	10	a	a	DET
ajis02-1971	784	11	new	new	ADJ
ajis02-1971	784	12	subject	subject	NOUN
ajis02-1971	784	13	.	.	PUNCT
ajis02-1971	785	1	the	the	DET
ajis02-1971	785	2	present	present	ADJ
ajis02-1971	785	3	study	study	NOUN
ajis02-1971	785	4	is	be	AUX
ajis02-1971	785	5	one	one	NUM
ajis02-1971	785	6	of	of	ADP
ajis02-1971	785	7	the	the	DET
ajis02-1971	785	8	first	first	ADJ
ajis02-1971	785	9	attempts	attempt	NOUN
ajis02-1971	785	10	at	at	ADP
ajis02-1971	785	11	digging	dig	VERB
ajis02-1971	785	12	into	into	ADP
ajis02-1971	785	13	this	this	DET
ajis02-1971	785	14	promising	promising	ADJ
ajis02-1971	785	15	area	area	NOUN
ajis02-1971	785	16	.	.	PUNCT
ajis02-1971	786	1	the	the	DET
ajis02-1971	786	2	research	research	NOUN
ajis02-1971	786	3	contributes	contribute	VERB
ajis02-1971	786	4	to	to	ADP
ajis02-1971	786	5	mobile	mobile	ADJ
ajis02-1971	786	6	in	in	ADP
ajis02-1971	786	7	-	-	PUNCT
ajis02-1971	786	8	app	app	NOUN
ajis02-1971	786	9	advertising	advertising	NOUN
ajis02-1971	786	10	literature	literature	NOUN
ajis02-1971	786	11	by	by	ADP
ajis02-1971	786	12	exploring	explore	VERB
ajis02-1971	786	13	the	the	DET
ajis02-1971	786	14	role	role	NOUN
ajis02-1971	786	15	of	of	ADP
ajis02-1971	786	16	publishers	publisher	NOUN
ajis02-1971	786	17	and	and	CCONJ
ajis02-1971	786	18	the	the	DET
ajis02-1971	786	19	impact	impact	NOUN
ajis02-1971	786	20	of	of	ADP
ajis02-1971	786	21	their	their	PRON
ajis02-1971	786	22	supply	supply	NOUN
ajis02-1971	786	23	and	and	CCONJ
ajis02-1971	786	24	delivery	delivery	NOUN
ajis02-1971	786	25	factors	factor	NOUN
ajis02-1971	786	26	on	on	ADP
ajis02-1971	786	27	the	the	DET
ajis02-1971	786	28	click	click	VERB
ajis02-1971	786	29	-	-	PUNCT
ajis02-1971	786	30	through	through	ADP
ajis02-1971	786	31	rate	rate	NOUN
ajis02-1971	786	32	of	of	ADP
ajis02-1971	786	33	mobile	mobile	ADJ
ajis02-1971	786	34	in	in	ADP
ajis02-1971	786	35	-	-	PUNCT
ajis02-1971	786	36	app	app	NOUN
ajis02-1971	786	37	advertising	advertising	NOUN
ajis02-1971	786	38	.	.	PUNCT
ajis02-1971	787	1	the	the	DET
ajis02-1971	787	2	present	present	ADJ
ajis02-1971	787	3	study	study	NOUN
ajis02-1971	787	4	suggests	suggest	VERB
ajis02-1971	787	5	new	new	ADJ
ajis02-1971	787	6	advertising	advertising	NOUN
ajis02-1971	787	7	strategies	strategy	NOUN
ajis02-1971	787	8	associated	associate	VERB
ajis02-1971	787	9	with	with	ADP
ajis02-1971	787	10	publishers	publisher	NOUN
ajis02-1971	787	11	to	to	PART
ajis02-1971	787	12	further	far	ADV
ajis02-1971	787	13	enhance	enhance	VERB
ajis02-1971	787	14	the	the	DET
ajis02-1971	787	15	ad	ad	NOUN
ajis02-1971	787	16	click	click	NOUN
ajis02-1971	787	17	performance	performance	NOUN
ajis02-1971	787	18	of	of	ADP
ajis02-1971	787	19	mobile	mobile	ADJ
ajis02-1971	787	20	in	in	ADP
ajis02-1971	787	21	-	-	PUNCT
ajis02-1971	787	22	app	app	NOUN
ajis02-1971	787	23	advertising	advertising	NOUN
ajis02-1971	787	24	.	.	PUNCT
ajis02-1971	788	1	by	by	ADP
ajis02-1971	788	2	which	which	PRON
ajis02-1971	788	3	,	,	PUNCT
ajis02-1971	788	4	newly	newly	ADV
ajis02-1971	788	5	integrated	integrate	VERB
ajis02-1971	788	6	advertising	advertising	NOUN
ajis02-1971	788	7	strategies	strategy	NOUN
ajis02-1971	788	8	could	could	AUX
ajis02-1971	788	9	be	be	AUX
ajis02-1971	788	10	recommended	recommend	VERB
ajis02-1971	788	11	to	to	PART
ajis02-1971	788	12	be	be	AUX
ajis02-1971	788	13	applied	apply	VERB
ajis02-1971	788	14	in	in	ADP
ajis02-1971	788	15	practice	practice	NOUN
ajis02-1971	788	16	and	and	CCONJ
ajis02-1971	788	17	could	could	AUX
ajis02-1971	788	18	help	help	VERB
ajis02-1971	788	19	increasing	increase	VERB
ajis02-1971	788	20	mobile	mobile	ADJ
ajis02-1971	788	21	in	in	ADP
ajis02-1971	788	22	-	-	PUNCT
ajis02-1971	788	23	app	app	NOUN
ajis02-1971	788	24	advertising	advertising	NOUN
ajis02-1971	788	25	revenue	revenue	NOUN
ajis02-1971	788	26	significantly	significantly	ADV
ajis02-1971	788	27	higher	high	ADJ
ajis02-1971	788	28	by	by	ADP
ajis02-1971	788	29	balancing	balance	VERB
ajis02-1971	788	30	the	the	DET
ajis02-1971	788	31	benefits	benefit	NOUN
ajis02-1971	788	32	of	of	ADP
ajis02-1971	788	33	all	all	DET
ajis02-1971	788	34	participants	participant	NOUN
ajis02-1971	788	35	involved	involve	VERB
ajis02-1971	788	36	.	.	PUNCT
ajis02-1971	789	1	the	the	DET
ajis02-1971	789	2	present	present	ADJ
ajis02-1971	789	3	study	study	NOUN
ajis02-1971	789	4	also	also	ADV
ajis02-1971	789	5	developed	develop	VERB
ajis02-1971	789	6	a	a	DET
ajis02-1971	789	7	new	new	ADJ
ajis02-1971	789	8	empirical	empirical	ADJ
ajis02-1971	789	9	method	method	NOUN
ajis02-1971	789	10	whereas	whereas	SCONJ
ajis02-1971	789	11	multiple	multiple	ADJ
ajis02-1971	789	12	factors	factor	NOUN
ajis02-1971	789	13	controlled	control	VERB
ajis02-1971	789	14	by	by	ADP
ajis02-1971	789	15	multiple	multiple	ADJ
ajis02-1971	789	16	participants	participant	NOUN
ajis02-1971	789	17	could	could	AUX
ajis02-1971	789	18	be	be	AUX
ajis02-1971	789	19	tested	test	VERB
ajis02-1971	789	20	interactively	interactively	ADV
ajis02-1971	789	21	.	.	PUNCT
ajis02-1971	790	1	for	for	ADP
ajis02-1971	790	2	publishers	publisher	NOUN
ajis02-1971	790	3	,	,	PUNCT
ajis02-1971	790	4	who	who	PRON
ajis02-1971	790	5	have	have	VERB
ajis02-1971	790	6	more	more	ADJ
ajis02-1971	790	7	than	than	ADP
ajis02-1971	790	8	one	one	NUM
ajis02-1971	790	9	app	app	NOUN
ajis02-1971	790	10	published	publish	VERB
ajis02-1971	790	11	,	,	PUNCT
ajis02-1971	790	12	applying	apply	VERB
ajis02-1971	790	13	the	the	DET
ajis02-1971	790	14	new	new	ADJ
ajis02-1971	790	15	supply	supply	NOUN
ajis02-1971	790	16	and	and	CCONJ
ajis02-1971	790	17	delivery	delivery	NOUN
ajis02-1971	790	18	strategies	strategy	NOUN
ajis02-1971	790	19	could	could	AUX
ajis02-1971	790	20	bring	bring	VERB
ajis02-1971	790	21	multiple	multiple	ADJ
ajis02-1971	790	22	benefits	benefit	NOUN
ajis02-1971	790	23	to	to	ADP
ajis02-1971	790	24	them	they	PRON
ajis02-1971	790	25	.	.	PUNCT
ajis02-1971	791	1	for	for	ADP
ajis02-1971	791	2	agents	agent	NOUN
ajis02-1971	791	3	,	,	PUNCT
ajis02-1971	791	4	who	who	PRON
ajis02-1971	791	5	publish	publish	VERB
ajis02-1971	791	6	the	the	DET
ajis02-1971	791	7	apps	app	NOUN
ajis02-1971	791	8	on	on	ADP
ajis02-1971	791	9	the	the	DET
ajis02-1971	791	10	publishers	publisher	NOUN
ajis02-1971	791	11	’	'	PUNCT
ajis02-1971	791	12	behalf	behalf	NOUN
ajis02-1971	791	13	,	,	PUNCT
ajis02-1971	791	14	this	this	DET
ajis02-1971	791	15	strategy	strategy	NOUN
ajis02-1971	791	16	can	can	AUX
ajis02-1971	791	17	bring	bring	VERB
ajis02-1971	791	18	even	even	ADV
ajis02-1971	791	19	more	more	ADJ
ajis02-1971	791	20	values	value	NOUN
ajis02-1971	791	21	.	.	PUNCT
ajis02-1971	792	1	ad	ad	NOUN
ajis02-1971	792	2	networks	network	NOUN
ajis02-1971	792	3	can	can	AUX
ajis02-1971	792	4	integrate	integrate	VERB
ajis02-1971	792	5	new	new	ADJ
ajis02-1971	792	6	strategies	strategy	NOUN
ajis02-1971	792	7	associated	associate	VERB
ajis02-1971	792	8	with	with	ADP
ajis02-1971	792	9	these	these	DET
ajis02-1971	792	10	factors	factor	NOUN
ajis02-1971	792	11	to	to	PART
ajis02-1971	792	12	increase	increase	VERB
ajis02-1971	792	13	the	the	DET
ajis02-1971	792	14	matching	matching	NOUN
ajis02-1971	792	15	and	and	CCONJ
ajis02-1971	792	16	relevance	relevance	NOUN
ajis02-1971	792	17	of	of	ADP
ajis02-1971	792	18	the	the	DET
ajis02-1971	792	19	ads	ad	NOUN
ajis02-1971	792	20	to	to	ADP
ajis02-1971	792	21	their	their	PRON
ajis02-1971	792	22	users	user	NOUN
ajis02-1971	792	23	.	.	PUNCT
ajis02-1971	793	1	furthermore	furthermore	ADV
ajis02-1971	793	2	,	,	PUNCT
ajis02-1971	793	3	not	not	PART
ajis02-1971	793	4	only	only	ADV
ajis02-1971	793	5	highly	highly	ADV
ajis02-1971	793	6	applicable	applicable	ADJ
ajis02-1971	793	7	to	to	ADP
ajis02-1971	793	8	mobile	mobile	ADJ
ajis02-1971	793	9	in	in	ADP
ajis02-1971	793	10	-	-	PUNCT
ajis02-1971	793	11	app	app	NOUN
ajis02-1971	793	12	advertising	advertising	NOUN
ajis02-1971	793	13	area	area	NOUN
ajis02-1971	793	14	,	,	PUNCT
ajis02-1971	793	15	the	the	DET
ajis02-1971	793	16	present	present	ADJ
ajis02-1971	793	17	study	study	NOUN
ajis02-1971	793	18	could	could	AUX
ajis02-1971	793	19	extend	extend	VERB
ajis02-1971	793	20	to	to	ADP
ajis02-1971	793	21	other	other	ADJ
ajis02-1971	793	22	types	type	NOUN
ajis02-1971	793	23	of	of	ADP
ajis02-1971	793	24	advertising	advertising	NOUN
ajis02-1971	793	25	where	where	SCONJ
ajis02-1971	793	26	the	the	DET
ajis02-1971	793	27	role	role	NOUN
ajis02-1971	793	28	of	of	ADP
ajis02-1971	793	29	publishers	publisher	NOUN
ajis02-1971	793	30	has	have	AUX
ajis02-1971	793	31	not	not	PART
ajis02-1971	793	32	been	be	AUX
ajis02-1971	793	33	well	well	ADV
ajis02-1971	793	34	studied	study	VERB
ajis02-1971	793	35	.	.	PUNCT
ajis02-1971	794	1	the	the	DET
ajis02-1971	794	2	present	present	ADJ
ajis02-1971	794	3	study	study	NOUN
ajis02-1971	794	4	shines	shine	VERB
ajis02-1971	794	5	a	a	DET
ajis02-1971	794	6	new	new	ADJ
ajis02-1971	794	7	light	light	NOUN
ajis02-1971	794	8	on	on	ADP
ajis02-1971	794	9	online	online	ADJ
ajis02-1971	794	10	marketing	marketing	NOUN
ajis02-1971	794	11	where	where	SCONJ
ajis02-1971	794	12	the	the	DET
ajis02-1971	794	13	interactive	interactive	ADJ
ajis02-1971	794	14	outcome	outcome	NOUN
ajis02-1971	794	15	metrics	metric	NOUN
ajis02-1971	794	16	play	play	VERB
ajis02-1971	794	17	a	a	DET
ajis02-1971	794	18	more	more	ADV
ajis02-1971	794	19	important	important	ADJ
ajis02-1971	794	20	role	role	NOUN
ajis02-1971	794	21	than	than	ADP
ajis02-1971	794	22	ever	ever	ADV
ajis02-1971	794	23	before	before	ADV
ajis02-1971	794	24	.	.	PUNCT
ajis02-1971	795	1	7.3	7.3	NUM
ajis02-1971	795	2	limitations	limitation	NOUN
ajis02-1971	795	3	and	and	CCONJ
ajis02-1971	795	4	future	future	ADJ
ajis02-1971	795	5	research	research	NOUN
ajis02-1971	795	6	the	the	DET
ajis02-1971	795	7	study	study	NOUN
ajis02-1971	795	8	has	have	VERB
ajis02-1971	795	9	several	several	ADJ
ajis02-1971	795	10	limitations	limitation	NOUN
ajis02-1971	795	11	regarding	regard	VERB
ajis02-1971	795	12	theoretical	theoretical	ADJ
ajis02-1971	795	13	conceptualisation	conceptualisation	NOUN
ajis02-1971	795	14	.	.	PUNCT
ajis02-1971	796	1	first	first	ADV
ajis02-1971	796	2	,	,	PUNCT
ajis02-1971	796	3	the	the	DET
ajis02-1971	796	4	study	study	NOUN
ajis02-1971	796	5	has	have	AUX
ajis02-1971	796	6	included	include	VERB
ajis02-1971	796	7	only	only	ADV
ajis02-1971	796	8	a	a	DET
ajis02-1971	796	9	limited	limited	ADJ
ajis02-1971	796	10	set	set	NOUN
ajis02-1971	796	11	of	of	ADP
ajis02-1971	796	12	important	important	ADJ
ajis02-1971	796	13	variables	variable	NOUN
ajis02-1971	796	14	within	within	ADP
ajis02-1971	796	15	its	its	PRON
ajis02-1971	796	16	framework	framework	NOUN
ajis02-1971	796	17	,	,	PUNCT
ajis02-1971	796	18	although	although	SCONJ
ajis02-1971	796	19	other	other	ADJ
ajis02-1971	796	20	potentially	potentially	ADV
ajis02-1971	796	21	influential	influential	ADJ
ajis02-1971	796	22	variables	variable	NOUN
ajis02-1971	796	23	can	can	AUX
ajis02-1971	796	24	also	also	ADV
ajis02-1971	796	25	be	be	AUX
ajis02-1971	796	26	included	include	VERB
ajis02-1971	796	27	in	in	ADP
ajis02-1971	796	28	the	the	DET
ajis02-1971	796	29	study	study	NOUN
ajis02-1971	796	30	.	.	PUNCT
ajis02-1971	797	1	in	in	ADP
ajis02-1971	797	2	other	other	ADJ
ajis02-1971	797	3	words	word	NOUN
ajis02-1971	797	4	,	,	PUNCT
ajis02-1971	797	5	although	although	SCONJ
ajis02-1971	797	6	the	the	DET
ajis02-1971	797	7	present	present	ADJ
ajis02-1971	797	8	study	study	NOUN
ajis02-1971	797	9	has	have	AUX
ajis02-1971	797	10	found	find	VERB
ajis02-1971	797	11	several	several	ADJ
ajis02-1971	797	12	key	key	ADJ
ajis02-1971	797	13	publishers	publisher	NOUN
ajis02-1971	797	14	-	-	PUNCT
ajis02-1971	797	15	related	relate	VERB
ajis02-1971	797	16	factors	factor	NOUN
ajis02-1971	797	17	,	,	PUNCT
ajis02-1971	797	18	there	there	ADV
ajis02-1971	797	19	many	many	ADJ
ajis02-1971	797	20	more	more	ADJ
ajis02-1971	797	21	of	of	ADP
ajis02-1971	797	22	them	they	PRON
ajis02-1971	797	23	need	need	VERB
ajis02-1971	797	24	to	to	PART
ajis02-1971	797	25	be	be	AUX
ajis02-1971	797	26	explored	explore	VERB
ajis02-1971	797	27	as	as	ADV
ajis02-1971	797	28	well	well	ADV
ajis02-1971	797	29	.	.	PUNCT
ajis02-1971	798	1	thus	thus	ADV
ajis02-1971	798	2	,	,	PUNCT
ajis02-1971	798	3	future	future	ADJ
ajis02-1971	798	4	researches	research	NOUN
ajis02-1971	798	5	could	could	AUX
ajis02-1971	798	6	gain	gain	VERB
ajis02-1971	798	7	from	from	ADP
ajis02-1971	798	8	adding	add	VERB
ajis02-1971	798	9	a	a	DET
ajis02-1971	798	10	larger	large	ADJ
ajis02-1971	798	11	number	number	NOUN
ajis02-1971	798	12	of	of	ADP
ajis02-1971	798	13	potential	potential	ADJ
ajis02-1971	798	14	variables	variable	NOUN
ajis02-1971	798	15	within	within	ADP
ajis02-1971	798	16	their	their	PRON
ajis02-1971	798	17	frameworks	framework	NOUN
ajis02-1971	798	18	.	.	PUNCT
ajis02-1971	799	1	the	the	DET
ajis02-1971	799	2	present	present	ADJ
ajis02-1971	799	3	study	study	NOUN
ajis02-1971	799	4	has	have	AUX
ajis02-1971	799	5	recruited	recruit	VERB
ajis02-1971	799	6	thousands	thousand	NOUN
ajis02-1971	799	7	of	of	ADP
ajis02-1971	799	8	mobile	mobile	ADJ
ajis02-1971	799	9	users	user	NOUN
ajis02-1971	799	10	.	.	PUNCT
ajis02-1971	800	1	the	the	DET
ajis02-1971	800	2	data	data	NOUN
ajis02-1971	800	3	is	be	AUX
ajis02-1971	800	4	only	only	ADV
ajis02-1971	800	5	enough	enough	ADJ
ajis02-1971	800	6	for	for	ADP
ajis02-1971	800	7	the	the	DET
ajis02-1971	800	8	fractional	fractional	ADJ
ajis02-1971	800	9	factorial	factorial	NOUN
ajis02-1971	800	10	test	test	NOUN
ajis02-1971	800	11	.	.	PUNCT
ajis02-1971	801	1	further	further	ADJ
ajis02-1971	801	2	research	research	NOUN
ajis02-1971	801	3	could	could	AUX
ajis02-1971	801	4	access	access	VERB
ajis02-1971	801	5	to	to	ADP
ajis02-1971	801	6	a	a	DET
ajis02-1971	801	7	large	large	ADJ
ajis02-1971	801	8	user	user	NOUN
ajis02-1971	801	9	base	base	NOUN
ajis02-1971	801	10	.	.	PUNCT
ajis02-1971	802	1	for	for	ADP
ajis02-1971	802	2	which	which	PRON
ajis02-1971	802	3	,	,	PUNCT
ajis02-1971	802	4	a	a	DET
ajis02-1971	802	5	full	full	ADJ
ajis02-1971	802	6	factorial	factorial	ADJ
ajis02-1971	802	7	analysis	analysis	NOUN
ajis02-1971	802	8	can	can	AUX
ajis02-1971	802	9	be	be	AUX
ajis02-1971	802	10	performed	perform	VERB
ajis02-1971	802	11	and	and	CCONJ
ajis02-1971	802	12	the	the	DET
ajis02-1971	802	13	higher	high	ADJ
ajis02-1971	802	14	level	level	NOUN
ajis02-1971	802	15	interaction	interaction	NOUN
ajis02-1971	802	16	tests	test	NOUN
ajis02-1971	802	17	with	with	ADP
ajis02-1971	802	18	more	more	ADJ
ajis02-1971	802	19	factors	factor	NOUN
ajis02-1971	802	20	can	can	AUX
ajis02-1971	802	21	be	be	AUX
ajis02-1971	802	22	validated	validate	VERB
ajis02-1971	802	23	.	.	PUNCT
ajis02-1971	803	1	even	even	ADV
ajis02-1971	803	2	though	though	SCONJ
ajis02-1971	803	3	the	the	DET
ajis02-1971	803	4	research	research	NOUN
ajis02-1971	803	5	has	have	AUX
ajis02-1971	803	6	shown	show	VERB
ajis02-1971	803	7	the	the	DET
ajis02-1971	803	8	main	main	ADJ
ajis02-1971	803	9	effects	effect	NOUN
ajis02-1971	803	10	of	of	ADP
ajis02-1971	803	11	ad	ad	NOUN
ajis02-1971	803	12	space	space	NOUN
ajis02-1971	803	13	duration	duration	NOUN
ajis02-1971	803	14	,	,	PUNCT
ajis02-1971	803	15	ad	ad	NOUN
ajis02-1971	803	16	space	space	NOUN
ajis02-1971	803	17	size	size	NOUN
ajis02-1971	803	18	,	,	PUNCT
ajis02-1971	803	19	ad	ad	NOUN
ajis02-1971	803	20	space	space	NOUN
ajis02-1971	803	21	position	position	NOUN
ajis02-1971	803	22	and	and	CCONJ
ajis02-1971	803	23	ad	ad	NOUN
ajis02-1971	803	24	space	space	NOUN
ajis02-1971	803	25	timing	timing	NOUN
ajis02-1971	803	26	,	,	PUNCT
ajis02-1971	803	27	it	it	PRON
ajis02-1971	803	28	has	have	AUX
ajis02-1971	803	29	not	not	PART
ajis02-1971	803	30	found	find	VERB
ajis02-1971	803	31	the	the	DET
ajis02-1971	803	32	optimal	optimal	ADJ
ajis02-1971	803	33	value	value	NOUN
ajis02-1971	803	34	for	for	ADP
ajis02-1971	803	35	each	each	PRON
ajis02-1971	803	36	.	.	PUNCT
ajis02-1971	804	1	practitioners	practitioner	NOUN
ajis02-1971	804	2	can	can	AUX
ajis02-1971	804	3	continue	continue	VERB
ajis02-1971	804	4	the	the	DET
ajis02-1971	804	5	test	test	NOUN
ajis02-1971	804	6	on	on	ADP
ajis02-1971	804	7	each	each	DET
ajis02-1971	804	8	factor	factor	NOUN
ajis02-1971	804	9	with	with	ADP
ajis02-1971	804	10	more	more	ADJ
ajis02-1971	804	11	variants	variant	NOUN
ajis02-1971	804	12	to	to	PART
ajis02-1971	804	13	determine	determine	VERB
ajis02-1971	804	14	the	the	DET
ajis02-1971	804	15	optimal	optimal	ADJ
ajis02-1971	804	16	value	value	NOUN
ajis02-1971	804	17	.	.	PUNCT
ajis02-1971	805	1	this	this	DET
ajis02-1971	805	2	research	research	NOUN
ajis02-1971	805	3	responds	respond	VERB
ajis02-1971	805	4	to	to	ADP
ajis02-1971	805	5	a	a	DET
ajis02-1971	805	6	call	call	NOUN
ajis02-1971	805	7	of	of	ADP
ajis02-1971	805	8	more	more	ADJ
ajis02-1971	805	9	research	research	NOUN
ajis02-1971	805	10	into	into	ADP
ajis02-1971	805	11	e	e	NOUN
ajis02-1971	805	12	-	-	NOUN
ajis02-1971	805	13	business	business	NOUN
ajis02-1971	805	14	(	(	PUNCT
ajis02-1971	805	15	jiang	jiang	PROPN
ajis02-1971	805	16	,	,	PUNCT
ajis02-1971	805	17	liang	liang	PROPN
ajis02-1971	805	18	&	&	CCONJ
ajis02-1971	805	19	tsai	tsai	PROPN
ajis02-1971	805	20	2019	2019	NUM
ajis02-1971	805	21	)	)	PUNCT
ajis02-1971	805	22	,	,	PUNCT
ajis02-1971	805	23	especially	especially	ADV
ajis02-1971	805	24	the	the	DET
ajis02-1971	805	25	mobile	mobile	ADJ
ajis02-1971	805	26	advertising	advertising	NOUN
ajis02-1971	805	27	field	field	NOUN
ajis02-1971	805	28	(	(	PUNCT
ajis02-1971	805	29	grewal	grewal	PROPN
ajis02-1971	805	30	,	,	PUNCT
ajis02-1971	805	31	bart	bart	PROPN
ajis02-1971	805	32	,	,	PUNCT
ajis02-1971	805	33	spann	spann	PROPN
ajis02-1971	805	34	&	&	CCONJ
ajis02-1971	805	35	pal	pal	ADJ
ajis02-1971	805	36	zubcsek	zubcsek	PROPN
ajis02-1971	805	37	2016	2016	NUM
ajis02-1971	805	38	;	;	PUNCT
ajis02-1971	805	39	okazaki	okazaki	PROPN
ajis02-1971	805	40	2012	2012	NUM
ajis02-1971	805	41	)	)	PUNCT
ajis02-1971	805	42	.	.	PUNCT
ajis02-1971	806	1	the	the	DET
ajis02-1971	806	2	study	study	NOUN
ajis02-1971	806	3	itself	itself	PRON
ajis02-1971	806	4	calls	call	VERB
ajis02-1971	806	5	for	for	ADP
ajis02-1971	806	6	even	even	ADV
ajis02-1971	806	7	more	more	ADJ
ajis02-1971	806	8	research	research	NOUN
ajis02-1971	806	9	into	into	ADP
ajis02-1971	806	10	this	this	DET
ajis02-1971	806	11	promising	promising	ADJ
ajis02-1971	806	12	area	area	NOUN
ajis02-1971	806	13	.	.	PUNCT
ajis02-1971	807	1	australasian	australasian	ADJ
ajis02-1971	807	2	journal	journal	NOUN
ajis02-1971	807	3	of	of	ADP
ajis02-1971	807	4	information	information	PROPN
ajis02-1971	807	5	systems	systems	PROPN
ajis02-1971	807	6	truong	truong	PROPN
ajis02-1971	807	7	,	,	PUNCT
ajis02-1971	807	8	nkhoma	nkhoma	PROPN
ajis02-1971	807	9	&	&	CCONJ
ajis02-1971	807	10	pansuwong	pansuwong	ADJ
ajis02-1971	807	11	2019	2019	NUM
ajis02-1971	807	12	,	,	PUNCT
ajis02-1971	807	13	vol	vol	NOUN
ajis02-1971	807	14	23	23	NUM
ajis02-1971	807	15	,	,	PUNCT
ajis02-1971	807	16	research	research	NOUN
ajis02-1971	807	17	article	article	NOUN
ajis02-1971	807	18	integrated	integrate	VERB
ajis02-1971	807	19	effectiveness	effectiveness	NOUN
ajis02-1971	807	20	framework	framework	NOUN
ajis02-1971	807	21	for	for	ADP
ajis02-1971	807	22	in	in	ADP
ajis02-1971	807	23	-	-	PUNCT
ajis02-1971	807	24	app	app	NOUN
ajis02-1971	807	25	advertising	advertising	NOUN
ajis02-1971	807	26	34	34	NUM
ajis02-1971	807	27	references	reference	NOUN
ajis02-1971	807	28	adler	adler	PROPN
ajis02-1971	807	29	,	,	PUNCT
ajis02-1971	807	30	m	m	PROPN
ajis02-1971	807	31	,	,	PUNCT
ajis02-1971	807	32	gibbons	gibbon	NOUN
ajis02-1971	807	33	,	,	PUNCT
ajis02-1971	807	34	pb	pb	PROPN
ajis02-1971	807	35	&	&	CCONJ
ajis02-1971	807	36	matias	matias	PROPN
ajis02-1971	807	37	,	,	PUNCT
ajis02-1971	807	38	y	y	PROPN
ajis02-1971	807	39	2002	2002	NUM
ajis02-1971	807	40	,	,	PUNCT
ajis02-1971	807	41	'	'	PUNCT
ajis02-1971	807	42	scheduling	scheduling	NOUN
ajis02-1971	807	43	space	space	NOUN
ajis02-1971	807	44	-	-	PUNCT
ajis02-1971	807	45	sharing	sharing	NOUN
ajis02-1971	807	46	for	for	ADP
ajis02-1971	807	47	internet	internet	NOUN
ajis02-1971	807	48	advertising	advertising	NOUN
ajis02-1971	807	49	'	'	PUNCT
ajis02-1971	807	50	,	,	PUNCT
ajis02-1971	807	51	journal	journal	NOUN
ajis02-1971	807	52	of	of	ADP
ajis02-1971	807	53	scheduling	scheduling	NOUN
ajis02-1971	807	54	,	,	PUNCT
ajis02-1971	807	55	vol	vol	NOUN
ajis02-1971	807	56	.	.	PROPN
ajis02-1971	807	57	5	5	NUM
ajis02-1971	807	58	,	,	PUNCT
ajis02-1971	807	59	no	no	INTJ
ajis02-1971	807	60	.	.	NOUN
ajis02-1971	807	61	2	2	NUM
ajis02-1971	807	62	,	,	PUNCT
ajis02-1971	807	63	pp	pp	ADJ
ajis02-1971	807	64	.	.	PUNCT
ajis02-1971	808	1	103	103	NUM
ajis02-1971	808	2	-	-	SYM
ajis02-1971	808	3	119	119	NUM
ajis02-1971	808	4	.	.	PUNCT
ajis02-1971	809	1	agarwal	agarwal	PROPN
ajis02-1971	809	2	,	,	PUNCT
ajis02-1971	809	3	a	a	DET
ajis02-1971	809	4	,	,	PUNCT
ajis02-1971	809	5	hosanagar	hosanagar	NOUN
ajis02-1971	809	6	,	,	PUNCT
ajis02-1971	809	7	k	k	PROPN
ajis02-1971	809	8	&	&	CCONJ
ajis02-1971	809	9	smith	smith	PROPN
ajis02-1971	809	10	,	,	PUNCT
ajis02-1971	809	11	md	md	PROPN
ajis02-1971	809	12	2011	2011	NUM
ajis02-1971	809	13	,	,	PUNCT
ajis02-1971	809	14	'	'	PUNCT
ajis02-1971	809	15	location	location	NOUN
ajis02-1971	809	16	,	,	PUNCT
ajis02-1971	809	17	location	location	NOUN
ajis02-1971	809	18	,	,	PUNCT
ajis02-1971	809	19	location	location	NOUN
ajis02-1971	809	20	:	:	PUNCT
ajis02-1971	809	21	an	an	DET
ajis02-1971	809	22	analysis	analysis	NOUN
ajis02-1971	809	23	of	of	ADP
ajis02-1971	809	24	profitability	profitability	NOUN
ajis02-1971	809	25	of	of	ADP
ajis02-1971	809	26	position	position	NOUN
ajis02-1971	809	27	in	in	ADP
ajis02-1971	809	28	online	online	ADJ
ajis02-1971	809	29	advertising	advertising	NOUN
ajis02-1971	809	30	markets	market	NOUN
ajis02-1971	809	31	'	'	PART
ajis02-1971	809	32	,	,	PUNCT
ajis02-1971	809	33	journal	journal	NOUN
ajis02-1971	809	34	of	of	ADP
ajis02-1971	809	35	marketing	marketing	NOUN
ajis02-1971	809	36	research	research	NOUN
ajis02-1971	809	37	,	,	PUNCT
ajis02-1971	809	38	vol	vol	NOUN
ajis02-1971	809	39	.	.	PROPN
ajis02-1971	809	40	48	48	NUM
ajis02-1971	809	41	,	,	PUNCT
ajis02-1971	809	42	no	no	INTJ
ajis02-1971	809	43	.	.	NOUN
ajis02-1971	809	44	6	6	NUM
ajis02-1971	809	45	,	,	PUNCT
ajis02-1971	809	46	pp	pp	ADJ
ajis02-1971	809	47	.	.	PUNCT
ajis02-1971	809	48	1057	1057	NUM
ajis02-1971	809	49	-	-	SYM
ajis02-1971	809	50	1073	1073	NUM
ajis02-1971	809	51	.	.	PUNCT
ajis02-1971	810	1	aguirre	aguirre	PROPN
ajis02-1971	810	2	,	,	PUNCT
ajis02-1971	810	3	e	e	NOUN
ajis02-1971	810	4	,	,	PUNCT
ajis02-1971	810	5	mahr	mahr	ADJ
ajis02-1971	810	6	,	,	PUNCT
ajis02-1971	810	7	d	d	PROPN
ajis02-1971	810	8	,	,	PUNCT
ajis02-1971	810	9	grewal	grewal	PROPN
ajis02-1971	810	10	,	,	PUNCT
ajis02-1971	810	11	d	d	X
ajis02-1971	810	12	,	,	PUNCT
ajis02-1971	810	13	de	de	ADP
ajis02-1971	810	14	ruyter	ruyter	NOUN
ajis02-1971	810	15	,	,	PUNCT
ajis02-1971	810	16	k	k	PROPN
ajis02-1971	810	17	&	&	CCONJ
ajis02-1971	810	18	wetzels	wetzels	PROPN
ajis02-1971	810	19	,	,	PUNCT
ajis02-1971	810	20	m	m	PROPN
ajis02-1971	810	21	2015	2015	NUM
ajis02-1971	810	22	,	,	PUNCT
ajis02-1971	810	23	'	'	PUNCT
ajis02-1971	810	24	unraveling	unravel	VERB
ajis02-1971	810	25	the	the	DET
ajis02-1971	810	26	personalization	personalization	NOUN
ajis02-1971	810	27	paradox	paradox	NOUN
ajis02-1971	810	28	:	:	PUNCT
ajis02-1971	810	29	the	the	DET
ajis02-1971	810	30	effect	effect	NOUN
ajis02-1971	810	31	of	of	ADP
ajis02-1971	810	32	information	information	NOUN
ajis02-1971	810	33	collection	collection	NOUN
ajis02-1971	810	34	and	and	CCONJ
ajis02-1971	810	35	trust	trust	NOUN
ajis02-1971	810	36	-	-	PUNCT
ajis02-1971	810	37	building	building	NOUN
ajis02-1971	810	38	strategies	strategy	NOUN
ajis02-1971	810	39	on	on	ADP
ajis02-1971	810	40	online	online	ADJ
ajis02-1971	810	41	advertisement	advertisement	NOUN
ajis02-1971	810	42	effectiveness	effectiveness	NOUN
ajis02-1971	810	43	'	'	PART
ajis02-1971	810	44	,	,	PUNCT
ajis02-1971	810	45	journal	journal	NOUN
ajis02-1971	810	46	of	of	ADP
ajis02-1971	810	47	retailing	retailing	NOUN
ajis02-1971	810	48	,	,	PUNCT
ajis02-1971	810	49	vol	vol	NOUN
ajis02-1971	810	50	.	.	PROPN
ajis02-1971	810	51	91	91	NUM
ajis02-1971	810	52	,	,	PUNCT
ajis02-1971	810	53	no	no	INTJ
ajis02-1971	810	54	.	.	NOUN
ajis02-1971	810	55	1	1	NUM
ajis02-1971	810	56	,	,	PUNCT
ajis02-1971	810	57	pp	pp	ADJ
ajis02-1971	810	58	.	.	PUNCT
ajis02-1971	811	1	34	34	NUM
ajis02-1971	811	2	-	-	SYM
ajis02-1971	811	3	49	49	NUM
ajis02-1971	811	4	.	.	PUNCT
ajis02-1971	812	1	aguirre	aguirre	PROPN
ajis02-1971	812	2	,	,	PUNCT
ajis02-1971	812	3	m	m	PROPN
ajis02-1971	812	4	,	,	PUNCT
ajis02-1971	812	5	mahr	mahr	ADJ
ajis02-1971	812	6	,	,	PUNCT
ajis02-1971	812	7	d	d	NOUN
ajis02-1971	812	8	,	,	PUNCT
ajis02-1971	812	9	de	de	ADP
ajis02-1971	812	10	ruyter	ruyter	NOUN
ajis02-1971	812	11	,	,	PUNCT
ajis02-1971	812	12	k	k	PROPN
ajis02-1971	812	13	,	,	PUNCT
ajis02-1971	812	14	wetzels	wetzels	PROPN
ajis02-1971	812	15	,	,	PUNCT
ajis02-1971	812	16	m	m	PROPN
ajis02-1971	812	17	&	&	CCONJ
ajis02-1971	812	18	grewal	grewal	PROPN
ajis02-1971	812	19	,	,	PUNCT
ajis02-1971	812	20	d	d	PROPN
ajis02-1971	812	21	2012	2012	NUM
ajis02-1971	812	22	,	,	PUNCT
ajis02-1971	812	23	'	'	PUNCT
ajis02-1971	812	24	the	the	DET
ajis02-1971	812	25	impact	impact	NOUN
ajis02-1971	812	26	of	of	ADP
ajis02-1971	812	27	vulnerability	vulnerability	NOUN
ajis02-1971	812	28	during	during	ADP
ajis02-1971	812	29	covert	covert	ADJ
ajis02-1971	812	30	personalization	personalization	NOUN
ajis02-1971	812	31	–	–	PUNCT
ajis02-1971	812	32	a	a	DET
ajis02-1971	812	33	regulatory	regulatory	ADJ
ajis02-1971	812	34	mode	mode	NOUN
ajis02-1971	812	35	approach	approach	NOUN
ajis02-1971	812	36	'	'	PUNCT
ajis02-1971	812	37	,	,	PUNCT
ajis02-1971	812	38	paper	paper	NOUN
ajis02-1971	812	39	presented	present	VERB
ajis02-1971	812	40	to	to	ADP
ajis02-1971	812	41	41st	41st	PROPN
ajis02-1971	812	42	emac	emac	NOUN
ajis02-1971	812	43	conference	conference	NOUN
ajis02-1971	812	44	,	,	PUNCT
ajis02-1971	812	45	liston	liston	NOUN
ajis02-1971	812	46	-	-	PUNCT
ajis02-1971	812	47	iscte	iscte	NOUN
ajis02-1971	812	48	,	,	PUNCT
ajis02-1971	812	49	aimonetti	aimonetti	PROPN
ajis02-1971	812	50	,	,	PUNCT
ajis02-1971	812	51	j	j	PROPN
ajis02-1971	812	52	2012	2012	NUM
ajis02-1971	812	53	,	,	PUNCT
ajis02-1971	812	54	'	'	PUNCT
ajis02-1971	812	55	apple	apple	NOUN
ajis02-1971	812	56	increases	increase	VERB
ajis02-1971	812	57	developer	developer	NOUN
ajis02-1971	812	58	iad	iad	PROPN
ajis02-1971	812	59	revenue	revenue	NOUN
ajis02-1971	812	60	to	to	ADP
ajis02-1971	812	61	70	70	NUM
ajis02-1971	812	62	percent	percent	NOUN
ajis02-1971	812	63	'	'	PUNCT
ajis02-1971	812	64	,	,	PUNCT
ajis02-1971	812	65	<	<	X
ajis02-1971	812	66	https://www.cnet.com/news/apple-increases-developer-iad-revenue-to-70-percent/	https://www.cnet.com/news/apple-increases-developer-iad-revenue-to-70-percent/	X
ajis02-1971	812	67	>	>	X
ajis02-1971	812	68	.	.	PUNCT
ajis02-1971	813	1	aksakallı	aksakallı	PROPN
ajis02-1971	813	2	,	,	PUNCT
ajis02-1971	813	3	v	v	ADP
ajis02-1971	813	4	2012	2012	NUM
ajis02-1971	813	5	,	,	PUNCT
ajis02-1971	813	6	'	'	PUNCT
ajis02-1971	813	7	optimizing	optimize	VERB
ajis02-1971	813	8	direct	direct	ADJ
ajis02-1971	813	9	response	response	NOUN
ajis02-1971	813	10	in	in	ADP
ajis02-1971	813	11	internet	internet	NOUN
ajis02-1971	813	12	display	display	NOUN
ajis02-1971	813	13	advertising	advertising	NOUN
ajis02-1971	813	14	'	'	PUNCT
ajis02-1971	813	15	,	,	PUNCT
ajis02-1971	813	16	electronic	electronic	ADJ
ajis02-1971	813	17	commerce	commerce	NOUN
ajis02-1971	813	18	research	research	NOUN
ajis02-1971	813	19	and	and	CCONJ
ajis02-1971	813	20	applications	application	NOUN
ajis02-1971	813	21	,	,	PUNCT
ajis02-1971	813	22	vol	vol	NOUN
ajis02-1971	813	23	.	.	PROPN
ajis02-1971	813	24	11	11	NUM
ajis02-1971	813	25	,	,	PUNCT
ajis02-1971	813	26	no	no	INTJ
ajis02-1971	813	27	.	.	NOUN
ajis02-1971	813	28	3	3	NUM
ajis02-1971	813	29	,	,	PUNCT
ajis02-1971	813	30	pp	pp	ADJ
ajis02-1971	813	31	.	.	PUNCT
ajis02-1971	814	1	229	229	NUM
ajis02-1971	814	2	-	-	SYM
ajis02-1971	814	3	240	240	NUM
ajis02-1971	814	4	.	.	PUNCT
ajis02-1971	815	1	alphabet	alphabet	PROPN
ajis02-1971	815	2	2018	2018	NUM
ajis02-1971	815	3	,	,	PUNCT
ajis02-1971	815	4	'	'	PUNCT
ajis02-1971	815	5	alphabet	alphabet	NOUN
ajis02-1971	815	6	investor	investor	NOUN
ajis02-1971	815	7	relations	relation	NOUN
ajis02-1971	815	8	numbers	number	NOUN
ajis02-1971	815	9	'	'	PART
ajis02-1971	815	10	,	,	PUNCT
ajis02-1971	815	11	<	<	X
ajis02-1971	815	12	https://abc.xyz/investor/	https://abc.xyz/investor/	X
ajis02-1971	815	13	>	>	X
ajis02-1971	815	14	.	.	PUNCT
ajis02-1971	816	1	andrews	andrews	PROPN
ajis02-1971	816	2	,	,	PUNCT
ajis02-1971	816	3	m	m	PROPN
ajis02-1971	816	4	2017	2017	NUM
ajis02-1971	816	5	,	,	PUNCT
ajis02-1971	816	6	'	'	PUNCT
ajis02-1971	816	7	increasing	increase	VERB
ajis02-1971	816	8	the	the	DET
ajis02-1971	816	9	effectiveness	effectiveness	NOUN
ajis02-1971	816	10	of	of	ADP
ajis02-1971	816	11	mobile	mobile	ADJ
ajis02-1971	816	12	advertising	advertising	NOUN
ajis02-1971	816	13	by	by	ADP
ajis02-1971	816	14	using	use	VERB
ajis02-1971	816	15	contextual	contextual	ADJ
ajis02-1971	816	16	information	information	NOUN
ajis02-1971	816	17	'	'	PUNCT
ajis02-1971	816	18	,	,	PUNCT
ajis02-1971	816	19	gfk	gfk	PROPN
ajis02-1971	816	20	marketing	marketing	NOUN
ajis02-1971	816	21	intelligence	intelligence	NOUN
ajis02-1971	816	22	review	review	NOUN
ajis02-1971	816	23	,	,	PUNCT
ajis02-1971	816	24	vol	vol	NOUN
ajis02-1971	816	25	.	.	PROPN
ajis02-1971	816	26	9	9	NUM
ajis02-1971	816	27	,	,	PUNCT
ajis02-1971	816	28	no	no	INTJ
ajis02-1971	816	29	.	.	NOUN
ajis02-1971	816	30	2	2	NUM
ajis02-1971	816	31	,	,	PUNCT
ajis02-1971	816	32	p.	p.	NOUN
ajis02-1971	816	33	37	37	NUM
ajis02-1971	816	34	.	.	PUNCT
ajis02-1971	817	1	andrews	andrews	PROPN
ajis02-1971	817	2	,	,	PUNCT
ajis02-1971	817	3	m	m	PROPN
ajis02-1971	817	4	,	,	PUNCT
ajis02-1971	817	5	luo	luo	PROPN
ajis02-1971	817	6	,	,	PUNCT
ajis02-1971	817	7	x	x	NOUN
ajis02-1971	817	8	,	,	PUNCT
ajis02-1971	817	9	fang	fang	X
ajis02-1971	817	10	,	,	PUNCT
ajis02-1971	817	11	z	z	PROPN
ajis02-1971	817	12	&	&	CCONJ
ajis02-1971	817	13	ghose	ghose	PROPN
ajis02-1971	817	14	,	,	PUNCT
ajis02-1971	817	15	a	a	DET
ajis02-1971	817	16	2015	2015	NUM
ajis02-1971	817	17	,	,	PUNCT
ajis02-1971	817	18	'	'	PUNCT
ajis02-1971	817	19	mobile	mobile	ADJ
ajis02-1971	817	20	ad	ad	NOUN
ajis02-1971	817	21	effectiveness	effectiveness	NOUN
ajis02-1971	817	22	:	:	PUNCT
ajis02-1971	817	23	hyper	hyper	ADJ
ajis02-1971	817	24	-	-	ADJ
ajis02-1971	817	25	contextual	contextual	ADJ
ajis02-1971	817	26	targeting	target	VERB
ajis02-1971	817	27	with	with	ADP
ajis02-1971	817	28	crowdedness	crowdedness	NOUN
ajis02-1971	817	29	'	'	PUNCT
ajis02-1971	817	30	,	,	PUNCT
ajis02-1971	817	31	marketing	marketing	NOUN
ajis02-1971	817	32	science	science	NOUN
ajis02-1971	817	33	,	,	PUNCT
ajis02-1971	817	34	vol	vol	NOUN
ajis02-1971	817	35	.	.	PROPN
ajis02-1971	817	36	35	35	NUM
ajis02-1971	817	37	,	,	PUNCT
ajis02-1971	817	38	no	no	INTJ
ajis02-1971	817	39	.	.	NOUN
ajis02-1971	817	40	2	2	NUM
ajis02-1971	817	41	,	,	PUNCT
ajis02-1971	817	42	pp	pp	ADJ
ajis02-1971	817	43	.	.	PUNCT
ajis02-1971	818	1	218	218	NUM
ajis02-1971	818	2	-	-	SYM
ajis02-1971	818	3	233	233	NUM
ajis02-1971	818	4	.	.	PUNCT
ajis02-1971	819	1	angell	angell	PROPN
ajis02-1971	819	2	,	,	PUNCT
ajis02-1971	819	3	r	r	PROPN
ajis02-1971	819	4	,	,	PUNCT
ajis02-1971	819	5	gorton	gorton	PROPN
ajis02-1971	819	6	,	,	PUNCT
ajis02-1971	819	7	m	m	PROPN
ajis02-1971	819	8	,	,	PUNCT
ajis02-1971	819	9	sauer	sauer	PROPN
ajis02-1971	819	10	,	,	PUNCT
ajis02-1971	819	11	j	j	PROPN
ajis02-1971	819	12	,	,	PUNCT
ajis02-1971	819	13	bottomley	bottomley	PROPN
ajis02-1971	819	14	,	,	PUNCT
ajis02-1971	819	15	p	p	PROPN
ajis02-1971	819	16	&	&	CCONJ
ajis02-1971	819	17	white	white	PROPN
ajis02-1971	819	18	,	,	PUNCT
ajis02-1971	819	19	j	j	PROPN
ajis02-1971	819	20	2016	2016	NUM
ajis02-1971	819	21	,	,	PUNCT
ajis02-1971	819	22	'	'	PUNCT
ajis02-1971	819	23	do	do	AUX
ajis02-1971	819	24	n't	not	PART
ajis02-1971	819	25	distract	distract	VERB
ajis02-1971	819	26	me	i	PRON
ajis02-1971	819	27	when	when	SCONJ
ajis02-1971	819	28	i	i	PRON
ajis02-1971	819	29	'm	be	AUX
ajis02-1971	819	30	media	medium	NOUN
ajis02-1971	819	31	multitasking	multitaske	VERB
ajis02-1971	819	32	:	:	PUNCT
ajis02-1971	819	33	toward	toward	ADP
ajis02-1971	819	34	a	a	DET
ajis02-1971	819	35	theory	theory	NOUN
ajis02-1971	819	36	for	for	ADP
ajis02-1971	819	37	raising	raise	VERB
ajis02-1971	819	38	advertising	advertising	NOUN
ajis02-1971	819	39	recall	recall	NOUN
ajis02-1971	819	40	and	and	CCONJ
ajis02-1971	819	41	recognition	recognition	NOUN
ajis02-1971	819	42	'	'	PART
ajis02-1971	819	43	,	,	PUNCT
ajis02-1971	819	44	journal	journal	NOUN
ajis02-1971	819	45	of	of	ADP
ajis02-1971	819	46	advertising	advertising	NOUN
ajis02-1971	819	47	,	,	PUNCT
ajis02-1971	819	48	vol	vol	NOUN
ajis02-1971	819	49	.	.	PROPN
ajis02-1971	819	50	45	45	NUM
ajis02-1971	819	51	,	,	PUNCT
ajis02-1971	819	52	no	no	INTJ
ajis02-1971	819	53	.	.	NOUN
ajis02-1971	819	54	2	2	NUM
ajis02-1971	819	55	,	,	PUNCT
ajis02-1971	819	56	pp	pp	ADJ
ajis02-1971	819	57	.	.	PUNCT
ajis02-1971	820	1	1	1	NUM
ajis02-1971	820	2	-	-	SYM
ajis02-1971	820	3	13	13	NUM
ajis02-1971	820	4	.	.	PUNCT
ajis02-1971	821	1	'	'	PUNCT
ajis02-1971	821	2	annual	annual	ADJ
ajis02-1971	821	3	state	state	NOUN
ajis02-1971	821	4	of	of	ADP
ajis02-1971	821	5	email	email	NOUN
ajis02-1971	821	6	marketing	marketing	NOUN
ajis02-1971	821	7	in	in	ADP
ajis02-1971	821	8	india	india	PROPN
ajis02-1971	821	9	'	'	PART
ajis02-1971	821	10	2015	2015	NUM
ajis02-1971	821	11	,	,	PUNCT
ajis02-1971	821	12	<	<	X
ajis02-1971	821	13	http://octaneresearch.in/research/indiaemail-marketing-2015-the-annual-state-of-email-marketing-2/	http://octaneresearch.in/research/indiaemail-marketing-2015-the-annual-state-of-email-marketing-2/	PROPN
ajis02-1971	821	14	>	>	X
ajis02-1971	821	15	.	.	PUNCT
ajis02-1971	822	1	ansari	ansari	PROPN
ajis02-1971	822	2	,	,	PUNCT
ajis02-1971	822	3	a	a	PRON
ajis02-1971	822	4	&	&	CCONJ
ajis02-1971	822	5	mela	mela	NOUN
ajis02-1971	822	6	,	,	PUNCT
ajis02-1971	822	7	cf	cf	NOUN
ajis02-1971	822	8	2003	2003	NUM
ajis02-1971	822	9	,	,	PUNCT
ajis02-1971	822	10	'	'	PUNCT
ajis02-1971	822	11	e	e	NOUN
ajis02-1971	822	12	-	-	NOUN
ajis02-1971	822	13	customization	customization	NOUN
ajis02-1971	822	14	'	'	PUNCT
ajis02-1971	822	15	,	,	PUNCT
ajis02-1971	822	16	journal	journal	NOUN
ajis02-1971	822	17	of	of	ADP
ajis02-1971	822	18	marketing	marketing	NOUN
ajis02-1971	822	19	research	research	NOUN
ajis02-1971	822	20	,	,	PUNCT
ajis02-1971	822	21	vol	vol	NOUN
ajis02-1971	822	22	.	.	PROPN
ajis02-1971	822	23	40	40	NUM
ajis02-1971	822	24	,	,	PUNCT
ajis02-1971	822	25	no	no	INTJ
ajis02-1971	822	26	.	.	NOUN
ajis02-1971	822	27	2	2	NUM
ajis02-1971	822	28	,	,	PUNCT
ajis02-1971	822	29	pp	pp	ADJ
ajis02-1971	822	30	.	.	PUNCT
ajis02-1971	823	1	131	131	NUM
ajis02-1971	823	2	-	-	SYM
ajis02-1971	823	3	145	145	NUM
ajis02-1971	823	4	.	.	PUNCT
ajis02-1971	824	1	baker	baker	PROPN
ajis02-1971	824	2	,	,	PUNCT
ajis02-1971	824	3	bj	bj	NOUN
ajis02-1971	824	4	,	,	PUNCT
ajis02-1971	824	5	fang	fang	X
ajis02-1971	824	6	,	,	PUNCT
ajis02-1971	824	7	z	z	PROPN
ajis02-1971	824	8	&	&	CCONJ
ajis02-1971	824	9	luo	luo	PROPN
ajis02-1971	824	10	,	,	PUNCT
ajis02-1971	824	11	x	x	PROPN
ajis02-1971	824	12	2014	2014	NUM
ajis02-1971	824	13	,	,	PUNCT
ajis02-1971	824	14	'	'	PUNCT
ajis02-1971	824	15	hour	hour	NOUN
ajis02-1971	824	16	-	-	PUNCT
ajis02-1971	824	17	by	by	ADP
ajis02-1971	824	18	-	-	PUNCT
ajis02-1971	824	19	hour	hour	NOUN
ajis02-1971	824	20	sales	sale	NOUN
ajis02-1971	824	21	impact	impact	NOUN
ajis02-1971	824	22	of	of	ADP
ajis02-1971	824	23	mobile	mobile	ADJ
ajis02-1971	824	24	advertising	advertising	NOUN
ajis02-1971	824	25	'	'	PUNCT
ajis02-1971	824	26	,	,	PUNCT
ajis02-1971	824	27	available	available	ADJ
ajis02-1971	824	28	in	in	ADP
ajis02-1971	824	29	ssrn	ssrn	NOUN
ajis02-1971	824	30	.	.	PUNCT
ajis02-1971	825	1	bakshy	bakshy	ADJ
ajis02-1971	825	2	,	,	PUNCT
ajis02-1971	825	3	e	e	NOUN
ajis02-1971	825	4	,	,	PUNCT
ajis02-1971	825	5	eckles	eckle	NOUN
ajis02-1971	825	6	,	,	PUNCT
ajis02-1971	825	7	d	d	PROPN
ajis02-1971	825	8	,	,	PUNCT
ajis02-1971	825	9	yan	yan	PROPN
ajis02-1971	825	10	,	,	PUNCT
ajis02-1971	825	11	r	r	NOUN
ajis02-1971	825	12	&	&	CCONJ
ajis02-1971	825	13	rosenn	rosenn	NOUN
ajis02-1971	825	14	,	,	PUNCT
ajis02-1971	825	15	i	i	PRON
ajis02-1971	825	16	'	'	VERB
ajis02-1971	825	17	social	social	ADJ
ajis02-1971	825	18	influence	influence	NOUN
ajis02-1971	825	19	in	in	ADP
ajis02-1971	825	20	social	social	ADJ
ajis02-1971	825	21	advertising	advertising	NOUN
ajis02-1971	825	22	:	:	PUNCT
ajis02-1971	825	23	evidence	evidence	NOUN
ajis02-1971	825	24	from	from	ADP
ajis02-1971	825	25	field	field	NOUN
ajis02-1971	825	26	experiments	experiment	NOUN
ajis02-1971	825	27	'	'	PART
ajis02-1971	825	28	,	,	PUNCT
ajis02-1971	825	29	valencia	valencia	PROPN
ajis02-1971	825	30	,	,	PUNCT
ajis02-1971	825	31	spain	spain	PROPN
ajis02-1971	825	32	,	,	PUNCT
ajis02-1971	825	33	acm	acm	PROPN
ajis02-1971	825	34	,	,	PUNCT
ajis02-1971	825	35	2229027	2229027	NUM
ajis02-1971	825	36	,	,	PUNCT
ajis02-1971	825	37	pp	pp	ADJ
ajis02-1971	825	38	.	.	PUNCT
ajis02-1971	826	1	146	146	NUM
ajis02-1971	826	2	-	-	SYM
ajis02-1971	826	3	161	161	NUM
ajis02-1971	826	4	.	.	PUNCT
ajis02-1971	827	1	balseiro	balseiro	PROPN
ajis02-1971	827	2	,	,	PUNCT
ajis02-1971	827	3	sr	sr	PROPN
ajis02-1971	827	4	&	&	CCONJ
ajis02-1971	827	5	candogan	candogan	PROPN
ajis02-1971	827	6	,	,	PUNCT
ajis02-1971	827	7	o	o	PROPN
ajis02-1971	827	8	2017	2017	NUM
ajis02-1971	827	9	,	,	PUNCT
ajis02-1971	827	10	'	'	PUNCT
ajis02-1971	827	11	optimal	optimal	ADJ
ajis02-1971	827	12	contracts	contract	NOUN
ajis02-1971	827	13	for	for	ADP
ajis02-1971	827	14	intermediaries	intermediary	NOUN
ajis02-1971	827	15	in	in	ADP
ajis02-1971	827	16	online	online	ADJ
ajis02-1971	827	17	advertising	advertising	NOUN
ajis02-1971	827	18	'	'	PUNCT
ajis02-1971	827	19	,	,	PUNCT
ajis02-1971	827	20	operations	operation	NOUN
ajis02-1971	827	21	research	research	NOUN
ajis02-1971	827	22	,	,	PUNCT
ajis02-1971	827	23	vol	vol	NOUN
ajis02-1971	827	24	.	.	PROPN
ajis02-1971	827	25	65	65	NUM
ajis02-1971	827	26	,	,	PUNCT
ajis02-1971	827	27	no	no	INTJ
ajis02-1971	827	28	.	.	NOUN
ajis02-1971	827	29	4	4	NUM
ajis02-1971	827	30	,	,	PUNCT
ajis02-1971	827	31	pp	pp	ADJ
ajis02-1971	827	32	.	.	PUNCT
ajis02-1971	827	33	878	878	NUM
ajis02-1971	827	34	-	-	SYM
ajis02-1971	827	35	896	896	NUM
ajis02-1971	827	36	.	.	PUNCT
ajis02-1971	828	1	baltas	balta	NOUN
ajis02-1971	828	2	,	,	PUNCT
ajis02-1971	828	3	g	g	PROPN
ajis02-1971	828	4	2003	2003	NUM
ajis02-1971	828	5	,	,	PUNCT
ajis02-1971	828	6	'	'	PUNCT
ajis02-1971	828	7	determinants	determinant	NOUN
ajis02-1971	828	8	of	of	ADP
ajis02-1971	828	9	internet	internet	NOUN
ajis02-1971	828	10	advertising	advertising	NOUN
ajis02-1971	828	11	effectiveness	effectiveness	NOUN
ajis02-1971	828	12	:	:	PUNCT
ajis02-1971	828	13	an	an	DET
ajis02-1971	828	14	empirical	empirical	ADJ
ajis02-1971	828	15	study	study	NOUN
ajis02-1971	828	16	'	'	PUNCT
ajis02-1971	828	17	,	,	PUNCT
ajis02-1971	828	18	international	international	ADJ
ajis02-1971	828	19	journal	journal	NOUN
ajis02-1971	828	20	of	of	ADP
ajis02-1971	828	21	market	market	NOUN
ajis02-1971	828	22	research	research	NOUN
ajis02-1971	828	23	,	,	PUNCT
ajis02-1971	828	24	vol	vol	NOUN
ajis02-1971	828	25	.	.	PROPN
ajis02-1971	829	1	45	45	NUM
ajis02-1971	829	2	,	,	PUNCT
ajis02-1971	829	3	no	no	INTJ
ajis02-1971	829	4	.	.	NOUN
ajis02-1971	829	5	4	4	NUM
ajis02-1971	829	6	,	,	PUNCT
ajis02-1971	829	7	pp	pp	ADJ
ajis02-1971	829	8	.	.	PUNCT
ajis02-1971	830	1	1	1	NUM
ajis02-1971	830	2	-	-	SYM
ajis02-1971	830	3	9	9	NUM
ajis02-1971	830	4	.	.	PUNCT
ajis02-1971	831	1	barnes	barne	NOUN
ajis02-1971	831	2	,	,	PUNCT
ajis02-1971	831	3	sj	sj	PROPN
ajis02-1971	831	4	2002	2002	NUM
ajis02-1971	831	5	,	,	PUNCT
ajis02-1971	831	6	'	'	PUNCT
ajis02-1971	831	7	wireless	wireless	ADJ
ajis02-1971	831	8	digital	digital	ADJ
ajis02-1971	831	9	advertising	advertising	NOUN
ajis02-1971	831	10	:	:	PUNCT
ajis02-1971	831	11	nature	nature	NOUN
ajis02-1971	831	12	and	and	CCONJ
ajis02-1971	831	13	implications	implication	NOUN
ajis02-1971	831	14	'	'	PART
ajis02-1971	831	15	,	,	PUNCT
ajis02-1971	831	16	international	international	ADJ
ajis02-1971	831	17	journal	journal	NOUN
ajis02-1971	831	18	of	of	ADP
ajis02-1971	831	19	advertising	advertising	NOUN
ajis02-1971	831	20	,	,	PUNCT
ajis02-1971	831	21	vol	vol	NOUN
ajis02-1971	831	22	.	.	PROPN
ajis02-1971	831	23	21	21	NUM
ajis02-1971	831	24	,	,	PUNCT
ajis02-1971	831	25	no	no	INTJ
ajis02-1971	831	26	.	.	NOUN
ajis02-1971	831	27	3	3	NUM
ajis02-1971	831	28	,	,	PUNCT
ajis02-1971	831	29	pp	pp	ADJ
ajis02-1971	831	30	.	.	PUNCT
ajis02-1971	832	1	399	399	NUM
ajis02-1971	832	2	-	-	SYM
ajis02-1971	832	3	420	420	NUM
ajis02-1971	832	4	.	.	PUNCT
ajis02-1971	833	1	australasian	australasian	ADJ
ajis02-1971	833	2	journal	journal	NOUN
ajis02-1971	833	3	of	of	ADP
ajis02-1971	833	4	information	information	PROPN
ajis02-1971	833	5	systems	systems	PROPN
ajis02-1971	833	6	truong	truong	PROPN
ajis02-1971	833	7	,	,	PUNCT
ajis02-1971	833	8	nkhoma	nkhoma	PROPN
ajis02-1971	833	9	&	&	CCONJ
ajis02-1971	833	10	pansuwong	pansuwong	ADJ
ajis02-1971	833	11	2019	2019	NUM
ajis02-1971	833	12	,	,	PUNCT
ajis02-1971	833	13	vol	vol	NOUN
ajis02-1971	833	14	23	23	NUM
ajis02-1971	833	15	,	,	PUNCT
ajis02-1971	833	16	research	research	NOUN
ajis02-1971	833	17	article	article	NOUN
ajis02-1971	833	18	integrated	integrate	VERB
ajis02-1971	833	19	effectiveness	effectiveness	NOUN
ajis02-1971	833	20	framework	framework	NOUN
ajis02-1971	833	21	for	for	ADP
ajis02-1971	833	22	in	in	ADP
ajis02-1971	833	23	-	-	PUNCT
ajis02-1971	833	24	app	app	NOUN
ajis02-1971	833	25	advertising	advertising	NOUN
ajis02-1971	833	26	35	35	NUM
ajis02-1971	833	27	barry	barry	NOUN
ajis02-1971	833	28	,	,	PUNCT
ajis02-1971	833	29	te	te	ADP
ajis02-1971	833	30	1987	1987	NUM
ajis02-1971	833	31	,	,	PUNCT
ajis02-1971	833	32	'	'	PUNCT
ajis02-1971	833	33	the	the	DET
ajis02-1971	833	34	development	development	NOUN
ajis02-1971	833	35	of	of	ADP
ajis02-1971	833	36	the	the	DET
ajis02-1971	833	37	hierarchy	hierarchy	NOUN
ajis02-1971	833	38	of	of	ADP
ajis02-1971	833	39	effects	effect	NOUN
ajis02-1971	833	40	:	:	PUNCT
ajis02-1971	833	41	an	an	DET
ajis02-1971	833	42	historical	historical	ADJ
ajis02-1971	833	43	perspective	perspective	NOUN
ajis02-1971	833	44	'	'	PUNCT
ajis02-1971	833	45	,	,	PUNCT
ajis02-1971	833	46	current	current	ADJ
ajis02-1971	833	47	issues	issue	NOUN
ajis02-1971	833	48	and	and	CCONJ
ajis02-1971	833	49	research	research	NOUN
ajis02-1971	833	50	in	in	ADP
ajis02-1971	833	51	advertising	advertising	NOUN
ajis02-1971	833	52	,	,	PUNCT
ajis02-1971	833	53	vol	vol	NOUN
ajis02-1971	833	54	.	.	PROPN
ajis02-1971	833	55	10	10	NUM
ajis02-1971	833	56	,	,	PUNCT
ajis02-1971	833	57	no	no	INTJ
ajis02-1971	833	58	.	.	NOUN
ajis02-1971	833	59	1	1	NUM
ajis02-1971	833	60	-	-	SYM
ajis02-1971	833	61	2	2	NUM
ajis02-1971	833	62	,	,	PUNCT
ajis02-1971	833	63	pp	pp	ADJ
ajis02-1971	833	64	.	.	PUNCT
ajis02-1971	834	1	251	251	NUM
ajis02-1971	834	2	-	-	SYM
ajis02-1971	834	3	295	295	NUM
ajis02-1971	834	4	.	.	PUNCT
ajis02-1971	835	1	barwise	barwise	PROPN
ajis02-1971	835	2	,	,	PUNCT
ajis02-1971	835	3	p	p	PROPN
ajis02-1971	835	4	&	&	CCONJ
ajis02-1971	835	5	strong	strong	ADJ
ajis02-1971	835	6	,	,	PUNCT
ajis02-1971	835	7	c	c	PROPN
ajis02-1971	835	8	2002	2002	NUM
ajis02-1971	835	9	,	,	PUNCT
ajis02-1971	835	10	'	'	PUNCT
ajis02-1971	835	11	permission	permission	NOUN
ajis02-1971	835	12	-	-	PUNCT
ajis02-1971	835	13	based	base	VERB
ajis02-1971	835	14	mobile	mobile	ADJ
ajis02-1971	835	15	advertising	advertising	NOUN
ajis02-1971	835	16	'	'	PUNCT
ajis02-1971	835	17	,	,	PUNCT
ajis02-1971	835	18	journal	journal	NOUN
ajis02-1971	835	19	of	of	ADP
ajis02-1971	835	20	interactive	interactive	ADJ
ajis02-1971	835	21	marketing	marketing	NOUN
ajis02-1971	835	22	,	,	PUNCT
ajis02-1971	835	23	vol	vol	NOUN
ajis02-1971	835	24	.	.	PROPN
ajis02-1971	836	1	16	16	NUM
ajis02-1971	836	2	,	,	PUNCT
ajis02-1971	836	3	no	no	INTJ
ajis02-1971	836	4	.	.	NOUN
ajis02-1971	836	5	1	1	NUM
ajis02-1971	836	6	,	,	PUNCT
ajis02-1971	836	7	pp	pp	ADJ
ajis02-1971	836	8	.	.	PUNCT
ajis02-1971	837	1	14	14	NUM
ajis02-1971	837	2	-	-	SYM
ajis02-1971	837	3	24	24	NUM
ajis02-1971	837	4	.	.	PUNCT
ajis02-1971	838	1	belk	belk	PROPN
ajis02-1971	838	2	,	,	PUNCT
ajis02-1971	838	3	rw	rw	NOUN
ajis02-1971	838	4	1975	1975	NUM
ajis02-1971	838	5	,	,	PUNCT
ajis02-1971	838	6	'	'	PUNCT
ajis02-1971	838	7	situational	situational	ADJ
ajis02-1971	838	8	variables	variable	NOUN
ajis02-1971	838	9	and	and	CCONJ
ajis02-1971	838	10	consumer	consumer	NOUN
ajis02-1971	838	11	behavior	behavior	NOUN
ajis02-1971	838	12	'	'	PART
ajis02-1971	838	13	,	,	PUNCT
ajis02-1971	838	14	journal	journal	NOUN
ajis02-1971	838	15	of	of	ADP
ajis02-1971	838	16	consumer	consumer	NOUN
ajis02-1971	838	17	research	research	NOUN
ajis02-1971	838	18	,	,	PUNCT
ajis02-1971	838	19	vol	vol	NOUN
ajis02-1971	838	20	.	.	PROPN
ajis02-1971	838	21	2	2	NUM
ajis02-1971	838	22	,	,	PUNCT
ajis02-1971	838	23	no	no	INTJ
ajis02-1971	838	24	.	.	NOUN
ajis02-1971	838	25	3	3	NUM
ajis02-1971	838	26	,	,	PUNCT
ajis02-1971	838	27	pp	pp	ADJ
ajis02-1971	838	28	.	.	PUNCT
ajis02-1971	839	1	157	157	NUM
ajis02-1971	839	2	-	-	SYM
ajis02-1971	839	3	164	164	NUM
ajis02-1971	839	4	.	.	PUNCT
ajis02-1971	840	1	bergen	bergen	PROPN
ajis02-1971	840	2	,	,	PUNCT
ajis02-1971	840	3	m	m	PROPN
ajis02-1971	840	4	2014	2014	NUM
ajis02-1971	840	5	,	,	PUNCT
ajis02-1971	840	6	'	'	PUNCT
ajis02-1971	840	7	twitter	twitter	NOUN
ajis02-1971	840	8	beats	beat	VERB
ajis02-1971	840	9	revenue	revenue	NOUN
ajis02-1971	840	10	expectations	expectation	NOUN
ajis02-1971	840	11	again	again	ADV
ajis02-1971	840	12	but	but	CCONJ
ajis02-1971	840	13	user	user	NOUN
ajis02-1971	840	14	engagement	engagement	NOUN
ajis02-1971	840	15	slows	slow	VERB
ajis02-1971	840	16	'	'	PART
ajis02-1971	840	17	,	,	PUNCT
ajis02-1971	840	18	advertising	advertising	NOUN
ajis02-1971	840	19	age	age	NOUN
ajis02-1971	840	20	.	.	PUNCT
ajis02-1971	841	1	bhat	bhat	PROPN
ajis02-1971	841	2	,	,	PUNCT
ajis02-1971	841	3	s	s	PROPN
ajis02-1971	841	4	,	,	PUNCT
ajis02-1971	841	5	bevans	bevan	NOUN
ajis02-1971	841	6	,	,	PUNCT
ajis02-1971	841	7	m	m	PROPN
ajis02-1971	841	8	&	&	CCONJ
ajis02-1971	841	9	sengupta	sengupta	PROPN
ajis02-1971	841	10	,	,	PUNCT
ajis02-1971	841	11	s	s	VERB
ajis02-1971	841	12	2002	2002	NUM
ajis02-1971	841	13	,	,	PUNCT
ajis02-1971	841	14	'	'	PUNCT
ajis02-1971	841	15	measuring	measure	VERB
ajis02-1971	841	16	users	user	NOUN
ajis02-1971	841	17	'	'	PART
ajis02-1971	841	18	web	web	NOUN
ajis02-1971	841	19	activity	activity	NOUN
ajis02-1971	841	20	to	to	PART
ajis02-1971	841	21	evaluate	evaluate	VERB
ajis02-1971	841	22	and	and	CCONJ
ajis02-1971	841	23	enhance	enhance	VERB
ajis02-1971	841	24	advertising	advertising	NOUN
ajis02-1971	841	25	effectiveness	effectiveness	NOUN
ajis02-1971	841	26	'	'	PART
ajis02-1971	841	27	,	,	PUNCT
ajis02-1971	841	28	journal	journal	NOUN
ajis02-1971	841	29	of	of	ADP
ajis02-1971	841	30	advertising	advertising	NOUN
ajis02-1971	841	31	,	,	PUNCT
ajis02-1971	841	32	vol	vol	NOUN
ajis02-1971	841	33	.	.	PROPN
ajis02-1971	842	1	31	31	NUM
ajis02-1971	842	2	,	,	PUNCT
ajis02-1971	842	3	no	no	INTJ
ajis02-1971	842	4	.	.	NOUN
ajis02-1971	842	5	3	3	NUM
ajis02-1971	842	6	,	,	PUNCT
ajis02-1971	842	7	pp	pp	ADJ
ajis02-1971	842	8	.	.	PUNCT
ajis02-1971	843	1	97	97	NUM
ajis02-1971	843	2	-	-	SYM
ajis02-1971	843	3	106	106	NUM
ajis02-1971	843	4	.	.	PUNCT
ajis02-1971	844	1	bleier	bleier	PROPN
ajis02-1971	844	2	,	,	PUNCT
ajis02-1971	844	3	a	a	PRON
ajis02-1971	844	4	&	&	CCONJ
ajis02-1971	844	5	eisenbeiss	eisenbeiss	PROPN
ajis02-1971	844	6	,	,	PUNCT
ajis02-1971	844	7	m	m	VERB
ajis02-1971	844	8	2015a	2015a	NUM
ajis02-1971	844	9	,	,	PUNCT
ajis02-1971	844	10	'	'	PUNCT
ajis02-1971	844	11	the	the	DET
ajis02-1971	844	12	importance	importance	NOUN
ajis02-1971	844	13	of	of	ADP
ajis02-1971	844	14	trust	trust	NOUN
ajis02-1971	844	15	for	for	ADP
ajis02-1971	844	16	personalized	personalize	VERB
ajis02-1971	844	17	online	online	ADJ
ajis02-1971	844	18	advertising	advertising	NOUN
ajis02-1971	844	19	'	'	PUNCT
ajis02-1971	844	20	,	,	PUNCT
ajis02-1971	844	21	journal	journal	NOUN
ajis02-1971	844	22	of	of	ADP
ajis02-1971	844	23	retailing	retailing	NOUN
ajis02-1971	844	24	,	,	PUNCT
ajis02-1971	844	25	vol	vol	NOUN
ajis02-1971	844	26	.	.	PROPN
ajis02-1971	844	27	91	91	NUM
ajis02-1971	844	28	,	,	PUNCT
ajis02-1971	844	29	no	no	INTJ
ajis02-1971	844	30	.	.	NOUN
ajis02-1971	844	31	3	3	NUM
ajis02-1971	844	32	,	,	PUNCT
ajis02-1971	844	33	pp	pp	ADJ
ajis02-1971	844	34	.	.	PUNCT
ajis02-1971	845	1	390	390	NUM
ajis02-1971	845	2	-	-	SYM
ajis02-1971	845	3	409	409	NUM
ajis02-1971	845	4	.	.	PUNCT
ajis02-1971	845	5	bleier	bleier	NOUN
ajis02-1971	845	6	,	,	PUNCT
ajis02-1971	845	7	a	a	PRON
ajis02-1971	845	8	&	&	CCONJ
ajis02-1971	845	9	eisenbeiss	eisenbeiss	PROPN
ajis02-1971	845	10	,	,	PUNCT
ajis02-1971	845	11	m	m	VERB
ajis02-1971	845	12	2015b	2015b	NUM
ajis02-1971	845	13	,	,	PUNCT
ajis02-1971	845	14	'	'	PUNCT
ajis02-1971	845	15	personalized	personalize	VERB
ajis02-1971	845	16	online	online	ADJ
ajis02-1971	845	17	advertising	advertising	NOUN
ajis02-1971	845	18	effectiveness	effectiveness	NOUN
ajis02-1971	845	19	:	:	PUNCT
ajis02-1971	845	20	the	the	DET
ajis02-1971	845	21	interplay	interplay	NOUN
ajis02-1971	845	22	of	of	ADP
ajis02-1971	845	23	what	what	PRON
ajis02-1971	845	24	,	,	PUNCT
ajis02-1971	845	25	when	when	SCONJ
ajis02-1971	845	26	,	,	PUNCT
ajis02-1971	845	27	and	and	CCONJ
ajis02-1971	845	28	where	where	SCONJ
ajis02-1971	845	29	'	'	VERB
ajis02-1971	845	30	,	,	PUNCT
ajis02-1971	845	31	marketing	marketing	NOUN
ajis02-1971	845	32	science	science	NOUN
ajis02-1971	845	33	,	,	PUNCT
ajis02-1971	845	34	vol	vol	NOUN
ajis02-1971	845	35	.	.	PROPN
ajis02-1971	845	36	34	34	NUM
ajis02-1971	845	37	,	,	PUNCT
ajis02-1971	845	38	no	no	INTJ
ajis02-1971	845	39	.	.	NOUN
ajis02-1971	845	40	5	5	NUM
ajis02-1971	845	41	,	,	PUNCT
ajis02-1971	845	42	pp	pp	ADJ
ajis02-1971	845	43	.	.	PUNCT
ajis02-1971	846	1	669	669	NUM
ajis02-1971	846	2	-	-	SYM
ajis02-1971	846	3	688	688	NUM
ajis02-1971	846	4	.	.	PUNCT
ajis02-1971	847	1	boerman	boerman	PROPN
ajis02-1971	847	2	,	,	PUNCT
ajis02-1971	847	3	sc	sc	PROPN
ajis02-1971	847	4	,	,	PUNCT
ajis02-1971	847	5	kruikemeier	kruikemeier	NOUN
ajis02-1971	847	6	,	,	PUNCT
ajis02-1971	847	7	s	s	PROPN
ajis02-1971	847	8	&	&	CCONJ
ajis02-1971	847	9	zuiderveen	zuiderveen	PROPN
ajis02-1971	847	10	borgesius	borgesius	PROPN
ajis02-1971	847	11	,	,	PUNCT
ajis02-1971	847	12	fj	fj	PROPN
ajis02-1971	847	13	2017	2017	NUM
ajis02-1971	847	14	,	,	PUNCT
ajis02-1971	847	15	'	'	PUNCT
ajis02-1971	847	16	online	online	ADJ
ajis02-1971	847	17	behavioral	behavioral	ADJ
ajis02-1971	847	18	advertising	advertising	NOUN
ajis02-1971	847	19	:	:	PUNCT
ajis02-1971	847	20	a	a	DET
ajis02-1971	847	21	literature	literature	NOUN
ajis02-1971	847	22	review	review	NOUN
ajis02-1971	847	23	and	and	CCONJ
ajis02-1971	847	24	research	research	NOUN
ajis02-1971	847	25	agenda	agenda	NOUN
ajis02-1971	847	26	'	'	PART
ajis02-1971	847	27	,	,	PUNCT
ajis02-1971	847	28	journal	journal	NOUN
ajis02-1971	847	29	of	of	ADP
ajis02-1971	847	30	advertising	advertising	NOUN
ajis02-1971	847	31	,	,	PUNCT
ajis02-1971	847	32	vol	vol	NOUN
ajis02-1971	847	33	.	.	PROPN
ajis02-1971	847	34	46	46	NUM
ajis02-1971	847	35	,	,	PUNCT
ajis02-1971	847	36	no	no	INTJ
ajis02-1971	847	37	.	.	NOUN
ajis02-1971	847	38	3	3	NUM
ajis02-1971	847	39	,	,	PUNCT
ajis02-1971	847	40	pp	pp	ADJ
ajis02-1971	847	41	.	.	PUNCT
ajis02-1971	848	1	363	363	NUM
ajis02-1971	848	2	-	-	SYM
ajis02-1971	848	3	376	376	NUM
ajis02-1971	848	4	.	.	PUNCT
ajis02-1971	848	5	brakenhoff	brakenhoff	NOUN
ajis02-1971	848	6	,	,	PUNCT
ajis02-1971	848	7	l	l	PROPN
ajis02-1971	848	8	&	&	CCONJ
ajis02-1971	848	9	spruit	spruit	PROPN
ajis02-1971	848	10	,	,	PUNCT
ajis02-1971	848	11	m	m	VERB
ajis02-1971	848	12	'	'	NOUN
ajis02-1971	848	13	consumer	consumer	NOUN
ajis02-1971	848	14	engagement	engagement	NOUN
ajis02-1971	848	15	characteristics	characteristic	NOUN
ajis02-1971	848	16	in	in	ADP
ajis02-1971	848	17	mobile	mobile	ADJ
ajis02-1971	848	18	advertising	advertising	NOUN
ajis02-1971	848	19	'	'	PUNCT
ajis02-1971	848	20	,	,	PUNCT
ajis02-1971	848	21	pp	pp	ADJ
ajis02-1971	848	22	.	.	PUNCT
ajis02-1971	849	1	206	206	NUM
ajis02-1971	849	2	-	-	SYM
ajis02-1971	849	3	2014	2014	NUM
ajis02-1971	849	4	.	.	PUNCT
ajis02-1971	850	1	briggs	briggs	PROPN
ajis02-1971	850	2	,	,	PUNCT
ajis02-1971	850	3	r	r	PROPN
ajis02-1971	850	4	2001	2001	NUM
ajis02-1971	850	5	,	,	PUNCT
ajis02-1971	850	6	'	'	PUNCT
ajis02-1971	850	7	measuring	measure	VERB
ajis02-1971	850	8	advertising	advertising	NOUN
ajis02-1971	850	9	success	success	NOUN
ajis02-1971	850	10	:	:	PUNCT
ajis02-1971	850	11	the	the	DET
ajis02-1971	850	12	value	value	NOUN
ajis02-1971	850	13	of	of	ADP
ajis02-1971	850	14	interactive	interactive	ADJ
ajis02-1971	850	15	branding	branding	NOUN
ajis02-1971	850	16	'	'	PUNCT
ajis02-1971	850	17	,	,	PUNCT
ajis02-1971	850	18	interactive	interactive	ADJ
ajis02-1971	850	19	advertising	advertising	NOUN
ajis02-1971	850	20	bureau	bureau	NOUN
ajis02-1971	850	21	.	.	PUNCT
ajis02-1971	851	1	briggs	briggs	PROPN
ajis02-1971	851	2	,	,	PUNCT
ajis02-1971	851	3	r	r	NOUN
ajis02-1971	851	4	&	&	CCONJ
ajis02-1971	851	5	hollis	hollis	PROPN
ajis02-1971	851	6	,	,	PUNCT
ajis02-1971	851	7	n	n	PRON
ajis02-1971	851	8	1997	1997	NUM
ajis02-1971	851	9	,	,	PUNCT
ajis02-1971	851	10	'	'	PUNCT
ajis02-1971	851	11	advertising	advertising	NOUN
ajis02-1971	851	12	on	on	ADP
ajis02-1971	851	13	the	the	DET
ajis02-1971	851	14	web	web	NOUN
ajis02-1971	851	15	:	:	PUNCT
ajis02-1971	851	16	is	be	AUX
ajis02-1971	851	17	there	there	PRON
ajis02-1971	851	18	response	response	NOUN
ajis02-1971	851	19	before	before	ADP
ajis02-1971	851	20	click	click	NOUN
ajis02-1971	851	21	-	-	PUNCT
ajis02-1971	851	22	through	through	ADP
ajis02-1971	851	23	?	?	NUM
ajis02-1971	851	24	'	'	PUNCT
ajis02-1971	851	25	,	,	PUNCT
ajis02-1971	851	26	journal	journal	NOUN
ajis02-1971	851	27	of	of	ADP
ajis02-1971	851	28	advertising	advertising	NOUN
ajis02-1971	851	29	research	research	NOUN
ajis02-1971	851	30	,	,	PUNCT
ajis02-1971	851	31	vol	vol	NOUN
ajis02-1971	851	32	.	.	PROPN
ajis02-1971	852	1	37	37	NUM
ajis02-1971	852	2	,	,	PUNCT
ajis02-1971	852	3	no	no	INTJ
ajis02-1971	852	4	.	.	NOUN
ajis02-1971	852	5	2	2	NUM
ajis02-1971	852	6	,	,	PUNCT
ajis02-1971	852	7	pp	pp	ADJ
ajis02-1971	852	8	.	.	PUNCT
ajis02-1971	853	1	33	33	NUM
ajis02-1971	853	2	-	-	SYM
ajis02-1971	853	3	45	45	NUM
ajis02-1971	853	4	.	.	PUNCT
ajis02-1971	854	1	broder	broder	PROPN
ajis02-1971	854	2	,	,	PUNCT
ajis02-1971	854	3	a	a	PRON
ajis02-1971	854	4	,	,	PUNCT
ajis02-1971	854	5	fontoura	fontoura	NOUN
ajis02-1971	854	6	,	,	PUNCT
ajis02-1971	854	7	m	m	PROPN
ajis02-1971	854	8	,	,	PUNCT
ajis02-1971	854	9	josifovski	josifovski	ADJ
ajis02-1971	854	10	,	,	PUNCT
ajis02-1971	854	11	v	v	NOUN
ajis02-1971	854	12	&	&	CCONJ
ajis02-1971	854	13	riedel	riedel	NOUN
ajis02-1971	854	14	,	,	PUNCT
ajis02-1971	854	15	l	l	NOUN
ajis02-1971	854	16	2007	2007	NUM
ajis02-1971	854	17	,	,	PUNCT
ajis02-1971	854	18	'	'	PUNCT
ajis02-1971	854	19	a	a	DET
ajis02-1971	854	20	semantic	semantic	ADJ
ajis02-1971	854	21	approach	approach	NOUN
ajis02-1971	854	22	to	to	ADP
ajis02-1971	854	23	contextual	contextual	ADJ
ajis02-1971	854	24	advertising	advertising	NOUN
ajis02-1971	854	25	'	'	PUNCT
ajis02-1971	854	26	,	,	PUNCT
ajis02-1971	854	27	proceedings	proceeding	NOUN
ajis02-1971	854	28	of	of	ADP
ajis02-1971	854	29	the	the	DET
ajis02-1971	854	30	30th	30th	ADJ
ajis02-1971	854	31	annual	annual	ADJ
ajis02-1971	854	32	international	international	PROPN
ajis02-1971	854	33	acm	acm	PROPN
ajis02-1971	854	34	sigir	sigir	PROPN
ajis02-1971	854	35	conference	conference	PROPN
ajis02-1971	854	36	on	on	ADP
ajis02-1971	854	37	research	research	NOUN
ajis02-1971	854	38	and	and	CCONJ
ajis02-1971	854	39	development	development	NOUN
ajis02-1971	854	40	in	in	ADP
ajis02-1971	854	41	information	information	NOUN
ajis02-1971	854	42	retrieval	retrieval	NOUN
ajis02-1971	854	43	,	,	PUNCT
ajis02-1971	854	44	vol	vol	NOUN
ajis02-1971	854	45	.	.	PROPN
ajis02-1971	854	46	,	,	PUNCT
ajis02-1971	854	47	pp	pp	PROPN
ajis02-1971	854	48	.	.	PUNCT
ajis02-1971	855	1	559	559	NUM
ajis02-1971	855	2	-	-	SYM
ajis02-1971	855	3	566	566	NUM
ajis02-1971	855	4	.	.	PUNCT
ajis02-1971	856	1	brynjolfsson	brynjolfsson	PROPN
ajis02-1971	856	2	,	,	PUNCT
ajis02-1971	856	3	e	e	PROPN
ajis02-1971	856	4	,	,	PUNCT
ajis02-1971	856	5	dick	dick	PROPN
ajis02-1971	856	6	,	,	PUNCT
ajis02-1971	856	7	aa	aa	PROPN
ajis02-1971	856	8	&	&	CCONJ
ajis02-1971	856	9	smith	smith	PROPN
ajis02-1971	856	10	,	,	PUNCT
ajis02-1971	856	11	md	md	PROPN
ajis02-1971	856	12	2010	2010	NUM
ajis02-1971	856	13	,	,	PUNCT
ajis02-1971	856	14	'	'	PUNCT
ajis02-1971	856	15	a	a	DET
ajis02-1971	856	16	nearly	nearly	ADV
ajis02-1971	856	17	perfect	perfect	ADJ
ajis02-1971	856	18	market	market	NOUN
ajis02-1971	856	19	?	?	PUNCT
ajis02-1971	856	20	'	'	PUNCT
ajis02-1971	856	21	,	,	PUNCT
ajis02-1971	856	22	qme	qme	NOUN
ajis02-1971	856	23	,	,	PUNCT
ajis02-1971	856	24	vol	vol	NOUN
ajis02-1971	856	25	.	.	PROPN
ajis02-1971	856	26	8	8	NUM
ajis02-1971	856	27	,	,	PUNCT
ajis02-1971	856	28	no	no	INTJ
ajis02-1971	856	29	.	.	NOUN
ajis02-1971	856	30	1	1	NUM
ajis02-1971	856	31	,	,	PUNCT
ajis02-1971	856	32	pp	pp	ADJ
ajis02-1971	856	33	.	.	PUNCT
ajis02-1971	857	1	1	1	NUM
ajis02-1971	857	2	-	-	SYM
ajis02-1971	857	3	33	33	NUM
ajis02-1971	857	4	.	.	PUNCT
ajis02-1971	858	1	burke	burke	PROPN
ajis02-1971	858	2	,	,	PUNCT
ajis02-1971	858	3	m	m	PROPN
ajis02-1971	858	4	,	,	PUNCT
ajis02-1971	858	5	hornof	hornof	NOUN
ajis02-1971	858	6	,	,	PUNCT
ajis02-1971	858	7	a	a	DET
ajis02-1971	858	8	,	,	PUNCT
ajis02-1971	858	9	nilsen	nilsen	PROPN
ajis02-1971	858	10	,	,	PUNCT
ajis02-1971	858	11	e	e	PROPN
ajis02-1971	858	12	&	&	CCONJ
ajis02-1971	858	13	gorman	gorman	PROPN
ajis02-1971	858	14	,	,	PUNCT
ajis02-1971	858	15	n	n	PROPN
ajis02-1971	858	16	2005	2005	NUM
ajis02-1971	858	17	,	,	PUNCT
ajis02-1971	858	18	'	'	PUNCT
ajis02-1971	858	19	high	high	ADJ
ajis02-1971	858	20	-	-	PUNCT
ajis02-1971	858	21	cost	cost	NOUN
ajis02-1971	858	22	banner	banner	NOUN
ajis02-1971	858	23	blindness	blindness	NOUN
ajis02-1971	858	24	:	:	PUNCT
ajis02-1971	858	25	ads	ad	NOUN
ajis02-1971	858	26	increase	increase	VERB
ajis02-1971	858	27	perceived	perceive	VERB
ajis02-1971	858	28	workload	workload	NOUN
ajis02-1971	858	29	,	,	PUNCT
ajis02-1971	858	30	hinder	hinder	VERB
ajis02-1971	858	31	visual	visual	ADJ
ajis02-1971	858	32	search	search	NOUN
ajis02-1971	858	33	,	,	PUNCT
ajis02-1971	858	34	and	and	CCONJ
ajis02-1971	858	35	are	be	AUX
ajis02-1971	858	36	forgotten	forget	VERB
ajis02-1971	858	37	'	'	PUNCT
ajis02-1971	858	38	,	,	PUNCT
ajis02-1971	858	39	acm	acm	NOUN
ajis02-1971	858	40	transactions	transaction	NOUN
ajis02-1971	858	41	on	on	ADP
ajis02-1971	858	42	computer	computer	NOUN
ajis02-1971	858	43	-	-	PUNCT
ajis02-1971	858	44	human	human	NOUN
ajis02-1971	858	45	interaction	interaction	NOUN
ajis02-1971	858	46	(	(	PUNCT
ajis02-1971	858	47	tochi	tochi	NOUN
ajis02-1971	858	48	)	)	PUNCT
ajis02-1971	858	49	,	,	PUNCT
ajis02-1971	858	50	vol	vol	NOUN
ajis02-1971	858	51	.	.	PROPN
ajis02-1971	859	1	12	12	NUM
ajis02-1971	859	2	,	,	PUNCT
ajis02-1971	859	3	no	no	INTJ
ajis02-1971	859	4	.	.	NOUN
ajis02-1971	859	5	4	4	NUM
ajis02-1971	859	6	,	,	PUNCT
ajis02-1971	859	7	pp	pp	ADJ
ajis02-1971	859	8	.	.	PUNCT
ajis02-1971	860	1	423	423	NUM
ajis02-1971	860	2	-	-	SYM
ajis02-1971	860	3	445	445	NUM
ajis02-1971	860	4	.	.	PUNCT
ajis02-1971	861	1	čaić	čaić	NOUN
ajis02-1971	861	2	,	,	PUNCT
ajis02-1971	861	3	m	m	NOUN
ajis02-1971	861	4	,	,	PUNCT
ajis02-1971	861	5	mahr	mahr	ADJ
ajis02-1971	861	6	,	,	PUNCT
ajis02-1971	861	7	d	d	NOUN
ajis02-1971	861	8	,	,	PUNCT
ajis02-1971	861	9	aguirre	aguirre	PROPN
ajis02-1971	861	10	,	,	PUNCT
ajis02-1971	861	11	e	e	NOUN
ajis02-1971	861	12	,	,	PUNCT
ajis02-1971	861	13	de	de	ADP
ajis02-1971	861	14	ruyter	ruyter	NOUN
ajis02-1971	861	15	,	,	PUNCT
ajis02-1971	861	16	k	k	PROPN
ajis02-1971	861	17	&	&	CCONJ
ajis02-1971	861	18	wetzels	wetzels	PROPN
ajis02-1971	861	19	,	,	PUNCT
ajis02-1971	861	20	m	m	PROPN
ajis02-1971	861	21	2015	2015	NUM
ajis02-1971	861	22	,	,	PUNCT
ajis02-1971	861	23	'	'	PUNCT
ajis02-1971	861	24	“	"	PUNCT
ajis02-1971	861	25	too	too	ADV
ajis02-1971	861	26	close	close	ADJ
ajis02-1971	861	27	for	for	ADP
ajis02-1971	861	28	comfort	comfort	NOUN
ajis02-1971	861	29	”	"	PUNCT
ajis02-1971	861	30	:	:	PUNCT
ajis02-1971	861	31	the	the	DET
ajis02-1971	861	32	negative	negative	ADJ
ajis02-1971	861	33	effects	effect	NOUN
ajis02-1971	861	34	of	of	ADP
ajis02-1971	861	35	location	location	NOUN
ajis02-1971	861	36	-	-	PUNCT
ajis02-1971	861	37	based	base	VERB
ajis02-1971	861	38	advertising	advertising	NOUN
ajis02-1971	861	39	'	'	PUNCT
ajis02-1971	861	40	,	,	PUNCT
ajis02-1971	861	41	advances	advance	VERB
ajis02-1971	861	42	in	in	ADP
ajis02-1971	861	43	advertising	advertising	NOUN
ajis02-1971	861	44	research	research	NOUN
ajis02-1971	861	45	(	(	PUNCT
ajis02-1971	861	46	vol	vol	NOUN
ajis02-1971	861	47	.	.	PUNCT
ajis02-1971	861	48	v	v	NOUN
ajis02-1971	861	49	)	)	PUNCT
ajis02-1971	861	50	,	,	PUNCT
ajis02-1971	861	51	vol	vol	NOUN
ajis02-1971	861	52	.	.	PROPN
ajis02-1971	861	53	,	,	PUNCT
ajis02-1971	862	1	pp	pp	PROPN
ajis02-1971	862	2	.	.	PUNCT
ajis02-1971	863	1	103	103	NUM
ajis02-1971	863	2	-	-	SYM
ajis02-1971	863	3	111	111	NUM
ajis02-1971	863	4	.	.	PUNCT
ajis02-1971	864	1	chandon	chandon	PROPN
ajis02-1971	864	2	,	,	PUNCT
ajis02-1971	864	3	jl	jl	PROPN
ajis02-1971	864	4	,	,	PUNCT
ajis02-1971	864	5	chtourou	chtourou	PROPN
ajis02-1971	864	6	,	,	PUNCT
ajis02-1971	864	7	ms	ms	PROPN
ajis02-1971	864	8	&	&	CCONJ
ajis02-1971	864	9	fortin	fortin	PROPN
ajis02-1971	864	10	,	,	PUNCT
ajis02-1971	864	11	dr	dr	PROPN
ajis02-1971	864	12	2003	2003	NUM
ajis02-1971	864	13	,	,	PUNCT
ajis02-1971	864	14	'	'	PUNCT
ajis02-1971	864	15	effects	effect	NOUN
ajis02-1971	864	16	of	of	ADP
ajis02-1971	864	17	configuration	configuration	NOUN
ajis02-1971	864	18	and	and	CCONJ
ajis02-1971	864	19	exposure	exposure	NOUN
ajis02-1971	864	20	levels	level	NOUN
ajis02-1971	864	21	on	on	ADP
ajis02-1971	864	22	responses	response	NOUN
ajis02-1971	864	23	to	to	ADP
ajis02-1971	864	24	web	web	NOUN
ajis02-1971	864	25	advertisements	advertisement	NOUN
ajis02-1971	864	26	'	'	PART
ajis02-1971	864	27	,	,	PUNCT
ajis02-1971	864	28	journal	journal	NOUN
ajis02-1971	864	29	of	of	ADP
ajis02-1971	864	30	advertising	advertising	NOUN
ajis02-1971	864	31	research	research	NOUN
ajis02-1971	864	32	,	,	PUNCT
ajis02-1971	864	33	vol	vol	NOUN
ajis02-1971	864	34	.	.	PROPN
ajis02-1971	864	35	43	43	NUM
ajis02-1971	864	36	,	,	PUNCT
ajis02-1971	864	37	no	no	INTJ
ajis02-1971	864	38	.	.	NOUN
ajis02-1971	864	39	2	2	NUM
ajis02-1971	864	40	,	,	PUNCT
ajis02-1971	864	41	pp	pp	ADJ
ajis02-1971	864	42	.	.	PUNCT
ajis02-1971	865	1	217	217	NUM
ajis02-1971	865	2	-	-	SYM
ajis02-1971	865	3	229	229	NUM
ajis02-1971	865	4	.	.	PUNCT
ajis02-1971	866	1	chatterjee	chatterjee	PROPN
ajis02-1971	866	2	,	,	PUNCT
ajis02-1971	866	3	p	p	NOUN
ajis02-1971	866	4	,	,	PUNCT
ajis02-1971	866	5	hoffman	hoffman	NOUN
ajis02-1971	866	6	,	,	PUNCT
ajis02-1971	866	7	d	d	PROPN
ajis02-1971	866	8	&	&	CCONJ
ajis02-1971	866	9	novak	novak	PROPN
ajis02-1971	866	10	,	,	PUNCT
ajis02-1971	866	11	t	t	PROPN
ajis02-1971	866	12	2003	2003	NUM
ajis02-1971	866	13	,	,	PUNCT
ajis02-1971	866	14	'	'	PUNCT
ajis02-1971	866	15	modeling	model	VERB
ajis02-1971	866	16	the	the	DET
ajis02-1971	866	17	clickstream	clickstream	NOUN
ajis02-1971	866	18	:	:	PUNCT
ajis02-1971	866	19	implications	implication	NOUN
ajis02-1971	866	20	for	for	ADP
ajis02-1971	866	21	webbased	webbase	VERB
ajis02-1971	866	22	advertising	advertising	NOUN
ajis02-1971	866	23	efforts	effort	NOUN
ajis02-1971	866	24	'	'	PART
ajis02-1971	866	25	,	,	PUNCT
ajis02-1971	866	26	marketing	marketing	NOUN
ajis02-1971	866	27	science	science	NOUN
ajis02-1971	866	28	,	,	PUNCT
ajis02-1971	866	29	vol	vol	NOUN
ajis02-1971	866	30	.	.	PROPN
ajis02-1971	866	31	22	22	NUM
ajis02-1971	866	32	,	,	PUNCT
ajis02-1971	866	33	no	no	INTJ
ajis02-1971	866	34	.	.	NOUN
ajis02-1971	866	35	4	4	NUM
ajis02-1971	866	36	,	,	PUNCT
ajis02-1971	866	37	pp	pp	ADJ
ajis02-1971	866	38	.	.	PUNCT
ajis02-1971	867	1	520	520	NUM
ajis02-1971	867	2	-	-	SYM
ajis02-1971	867	3	541	541	NUM
ajis02-1971	867	4	.	.	PUNCT
ajis02-1971	868	1	australasian	australasian	ADJ
ajis02-1971	868	2	journal	journal	NOUN
ajis02-1971	868	3	of	of	ADP
ajis02-1971	868	4	information	information	PROPN
ajis02-1971	868	5	systems	systems	PROPN
ajis02-1971	868	6	truong	truong	PROPN
ajis02-1971	868	7	,	,	PUNCT
ajis02-1971	868	8	nkhoma	nkhoma	PROPN
ajis02-1971	868	9	&	&	CCONJ
ajis02-1971	868	10	pansuwong	pansuwong	ADJ
ajis02-1971	868	11	2019	2019	NUM
ajis02-1971	868	12	,	,	PUNCT
ajis02-1971	868	13	vol	vol	NOUN
ajis02-1971	868	14	23	23	NUM
ajis02-1971	868	15	,	,	PUNCT
ajis02-1971	868	16	research	research	NOUN
ajis02-1971	868	17	article	article	NOUN
ajis02-1971	868	18	integrated	integrate	VERB
ajis02-1971	868	19	effectiveness	effectiveness	NOUN
ajis02-1971	868	20	framework	framework	NOUN
ajis02-1971	868	21	for	for	ADP
ajis02-1971	868	22	in	in	ADP
ajis02-1971	868	23	-	-	PUNCT
ajis02-1971	868	24	app	app	NOUN
ajis02-1971	868	25	advertising	advertising	NOUN
ajis02-1971	868	26	36	36	NUM
ajis02-1971	868	27	chellappa	chellappa	NOUN
ajis02-1971	868	28	,	,	PUNCT
ajis02-1971	868	29	rk	rk	PROPN
ajis02-1971	868	30	&	&	CCONJ
ajis02-1971	868	31	sin	sin	PROPN
ajis02-1971	868	32	,	,	PUNCT
ajis02-1971	868	33	rg	rg	PROPN
ajis02-1971	868	34	2005	2005	NUM
ajis02-1971	868	35	,	,	PUNCT
ajis02-1971	868	36	'	'	PUNCT
ajis02-1971	868	37	personalization	personalization	NOUN
ajis02-1971	868	38	versus	versus	ADP
ajis02-1971	868	39	privacy	privacy	NOUN
ajis02-1971	868	40	:	:	PUNCT
ajis02-1971	868	41	an	an	DET
ajis02-1971	868	42	empirical	empirical	ADJ
ajis02-1971	868	43	examination	examination	NOUN
ajis02-1971	868	44	of	of	ADP
ajis02-1971	868	45	the	the	DET
ajis02-1971	868	46	online	online	ADJ
ajis02-1971	868	47	consumer	consumer	NOUN
ajis02-1971	868	48	’s	’s	PART
ajis02-1971	868	49	dilemma	dilemma	PROPN
ajis02-1971	868	50	'	'	PUNCT
ajis02-1971	868	51	,	,	PUNCT
ajis02-1971	868	52	information	information	NOUN
ajis02-1971	868	53	technology	technology	NOUN
ajis02-1971	868	54	and	and	CCONJ
ajis02-1971	868	55	management	management	NOUN
ajis02-1971	868	56	,	,	PUNCT
ajis02-1971	868	57	vol	vol	NOUN
ajis02-1971	868	58	.	.	PROPN
ajis02-1971	869	1	6	6	NUM
ajis02-1971	869	2	,	,	PUNCT
ajis02-1971	869	3	no	no	INTJ
ajis02-1971	869	4	.	.	NOUN
ajis02-1971	869	5	2	2	NUM
ajis02-1971	869	6	-	-	SYM
ajis02-1971	869	7	3	3	NUM
ajis02-1971	869	8	,	,	PUNCT
ajis02-1971	869	9	pp	pp	ADJ
ajis02-1971	869	10	.	.	PUNCT
ajis02-1971	870	1	181	181	NUM
ajis02-1971	870	2	-	-	SYM
ajis02-1971	870	3	202	202	NUM
ajis02-1971	870	4	.	.	PUNCT
ajis02-1971	871	1	chen	chen	PROPN
ajis02-1971	871	2	,	,	PUNCT
ajis02-1971	871	3	j	j	PROPN
ajis02-1971	871	4	&	&	CCONJ
ajis02-1971	871	5	stallaert	stallaert	PROPN
ajis02-1971	871	6	,	,	PUNCT
ajis02-1971	871	7	j	j	PROPN
ajis02-1971	871	8	2010	2010	NUM
ajis02-1971	871	9	,	,	PUNCT
ajis02-1971	871	10	'	'	PUNCT
ajis02-1971	871	11	an	an	DET
ajis02-1971	871	12	economic	economic	ADJ
ajis02-1971	871	13	analysis	analysis	NOUN
ajis02-1971	871	14	of	of	ADP
ajis02-1971	871	15	online	online	ADJ
ajis02-1971	871	16	advertising	advertising	NOUN
ajis02-1971	871	17	using	use	VERB
ajis02-1971	871	18	behavioral	behavioral	ADJ
ajis02-1971	871	19	targeting	target	VERB
ajis02-1971	871	20	'	'	NOUN
ajis02-1971	871	21	,	,	PUNCT
ajis02-1971	871	22	vol	vol	NOUN
ajis02-1971	871	23	.	.	PUNCT
ajis02-1971	872	1	chen	chen	PROPN
ajis02-1971	872	2	,	,	PUNCT
ajis02-1971	872	3	p	p	PROPN
ajis02-1971	872	4	-	-	PUNCT
ajis02-1971	872	5	t	t	PROPN
ajis02-1971	872	6	&	&	CCONJ
ajis02-1971	872	7	hsieh	hsieh	PROPN
ajis02-1971	872	8	,	,	PUNCT
ajis02-1971	872	9	h	h	NOUN
ajis02-1971	872	10	-	-	PUNCT
ajis02-1971	872	11	p	p	ADJ
ajis02-1971	872	12	2011	2011	NUM
ajis02-1971	872	13	,	,	PUNCT
ajis02-1971	872	14	'	'	PUNCT
ajis02-1971	872	15	personalized	personalized	ADJ
ajis02-1971	872	16	mobile	mobile	ADJ
ajis02-1971	872	17	advertising	advertising	NOUN
ajis02-1971	872	18	:	:	PUNCT
ajis02-1971	872	19	its	its	PRON
ajis02-1971	872	20	key	key	ADJ
ajis02-1971	872	21	attributes	attribute	NOUN
ajis02-1971	872	22	,	,	PUNCT
ajis02-1971	872	23	trends	trend	NOUN
ajis02-1971	872	24	,	,	PUNCT
ajis02-1971	872	25	and	and	CCONJ
ajis02-1971	872	26	social	social	ADJ
ajis02-1971	872	27	impact	impact	NOUN
ajis02-1971	872	28	'	'	PUNCT
ajis02-1971	872	29	,	,	PUNCT
ajis02-1971	872	30	technological	technological	ADJ
ajis02-1971	872	31	forecasting	forecasting	NOUN
ajis02-1971	872	32	&	&	CCONJ
ajis02-1971	872	33	social	social	ADJ
ajis02-1971	872	34	change	change	NOUN
ajis02-1971	872	35	,	,	PUNCT
ajis02-1971	872	36	vol	vol	NOUN
ajis02-1971	872	37	.	.	PROPN
ajis02-1971	872	38	79	79	NUM
ajis02-1971	872	39	,	,	PUNCT
ajis02-1971	872	40	no	no	INTJ
ajis02-1971	872	41	.	.	NOUN
ajis02-1971	872	42	3	3	NUM
ajis02-1971	872	43	,	,	PUNCT
ajis02-1971	872	44	pp	pp	ADJ
ajis02-1971	872	45	.	.	PUNCT
ajis02-1971	873	1	543	543	NUM
ajis02-1971	873	2	-	-	SYM
ajis02-1971	873	3	557	557	NUM
ajis02-1971	873	4	.	.	PUNCT
ajis02-1971	874	1	cheng	cheng	PROPN
ajis02-1971	874	2	,	,	PUNCT
ajis02-1971	874	3	hk	hk	PROPN
ajis02-1971	874	4	,	,	PUNCT
ajis02-1971	874	5	li	li	PROPN
ajis02-1971	874	6	,	,	PUNCT
ajis02-1971	874	7	s	s	PROPN
ajis02-1971	874	8	&	&	CCONJ
ajis02-1971	874	9	liu	liu	PROPN
ajis02-1971	874	10	,	,	PUNCT
ajis02-1971	874	11	y	y	PROPN
ajis02-1971	874	12	2015	2015	NUM
ajis02-1971	874	13	,	,	PUNCT
ajis02-1971	874	14	'	'	PUNCT
ajis02-1971	874	15	optimal	optimal	ADJ
ajis02-1971	874	16	software	software	NOUN
ajis02-1971	874	17	free	free	ADJ
ajis02-1971	874	18	trial	trial	NOUN
ajis02-1971	874	19	strategy	strategy	NOUN
ajis02-1971	874	20	:	:	PUNCT
ajis02-1971	874	21	limited	limited	ADJ
ajis02-1971	874	22	version	version	NOUN
ajis02-1971	874	23	,	,	PUNCT
ajis02-1971	874	24	timelocked	timelocke	VERB
ajis02-1971	874	25	,	,	PUNCT
ajis02-1971	874	26	or	or	CCONJ
ajis02-1971	874	27	hybrid	hybrid	NOUN
ajis02-1971	874	28	?	?	PUNCT
ajis02-1971	874	29	'	'	PUNCT
ajis02-1971	874	30	,	,	PUNCT
ajis02-1971	874	31	production	production	NOUN
ajis02-1971	874	32	and	and	CCONJ
ajis02-1971	874	33	operations	operation	NOUN
ajis02-1971	874	34	management	management	NOUN
ajis02-1971	874	35	,	,	PUNCT
ajis02-1971	874	36	vol	vol	NOUN
ajis02-1971	874	37	.	.	PROPN
ajis02-1971	874	38	24	24	NUM
ajis02-1971	874	39	,	,	PUNCT
ajis02-1971	874	40	no	no	INTJ
ajis02-1971	874	41	.	.	NOUN
ajis02-1971	874	42	3	3	NUM
ajis02-1971	874	43	,	,	PUNCT
ajis02-1971	874	44	pp	pp	ADJ
ajis02-1971	874	45	.	.	PUNCT
ajis02-1971	875	1	504	504	NUM
ajis02-1971	875	2	-	-	SYM
ajis02-1971	875	3	517	517	NUM
ajis02-1971	875	4	.	.	PUNCT
ajis02-1971	876	1	cheng	cheng	PROPN
ajis02-1971	876	2	,	,	PUNCT
ajis02-1971	876	3	hk	hk	PROPN
ajis02-1971	876	4	&	&	CCONJ
ajis02-1971	876	5	liu	liu	PROPN
ajis02-1971	876	6	,	,	PUNCT
ajis02-1971	876	7	y	y	PROPN
ajis02-1971	876	8	2012	2012	NUM
ajis02-1971	876	9	,	,	PUNCT
ajis02-1971	876	10	'	'	PUNCT
ajis02-1971	876	11	optimal	optimal	ADJ
ajis02-1971	876	12	software	software	NOUN
ajis02-1971	876	13	free	free	ADJ
ajis02-1971	876	14	trial	trial	NOUN
ajis02-1971	876	15	strategy	strategy	NOUN
ajis02-1971	876	16	:	:	PUNCT
ajis02-1971	876	17	the	the	DET
ajis02-1971	876	18	impact	impact	NOUN
ajis02-1971	876	19	of	of	ADP
ajis02-1971	876	20	network	network	NOUN
ajis02-1971	876	21	externalities	externality	NOUN
ajis02-1971	876	22	and	and	CCONJ
ajis02-1971	876	23	consumer	consumer	NOUN
ajis02-1971	876	24	uncertainty	uncertainty	NOUN
ajis02-1971	876	25	'	'	PART
ajis02-1971	876	26	,	,	PUNCT
ajis02-1971	876	27	information	information	NOUN
ajis02-1971	876	28	systems	system	NOUN
ajis02-1971	876	29	research	research	NOUN
ajis02-1971	876	30	,	,	PUNCT
ajis02-1971	876	31	vol	vol	NOUN
ajis02-1971	876	32	.	.	PROPN
ajis02-1971	876	33	23	23	NUM
ajis02-1971	876	34	,	,	PUNCT
ajis02-1971	876	35	no	no	INTJ
ajis02-1971	876	36	.	.	NOUN
ajis02-1971	876	37	2	2	NUM
ajis02-1971	876	38	,	,	PUNCT
ajis02-1971	876	39	pp	pp	ADJ
ajis02-1971	876	40	.	.	PUNCT
ajis02-1971	877	1	488	488	NUM
ajis02-1971	877	2	-	-	SYM
ajis02-1971	877	3	504	504	NUM
ajis02-1971	877	4	.	.	PUNCT
ajis02-1971	878	1	cho	cho	PROPN
ajis02-1971	878	2	,	,	PUNCT
ajis02-1971	878	3	c	c	NOUN
ajis02-1971	878	4	-	-	PUNCT
ajis02-1971	878	5	h	h	NOUN
ajis02-1971	878	6	2003	2003	NUM
ajis02-1971	878	7	,	,	PUNCT
ajis02-1971	878	8	'	'	PUNCT
ajis02-1971	878	9	the	the	DET
ajis02-1971	878	10	effectiveness	effectiveness	NOUN
ajis02-1971	878	11	of	of	ADP
ajis02-1971	878	12	banner	banner	NOUN
ajis02-1971	878	13	advertisements	advertisement	NOUN
ajis02-1971	878	14	:	:	PUNCT
ajis02-1971	878	15	involvement	involvement	NOUN
ajis02-1971	878	16	and	and	CCONJ
ajis02-1971	878	17	click	click	VERB
ajis02-1971	878	18	-	-	PUNCT
ajis02-1971	878	19	through	through	NOUN
ajis02-1971	878	20	'	'	PUNCT
ajis02-1971	878	21	,	,	PUNCT
ajis02-1971	878	22	journalism	journalism	NOUN
ajis02-1971	878	23	&	&	CCONJ
ajis02-1971	878	24	mass	mass	ADJ
ajis02-1971	878	25	communication	communication	NOUN
ajis02-1971	878	26	quarterly	quarterly	ADV
ajis02-1971	878	27	,	,	PUNCT
ajis02-1971	878	28	vol	vol	NOUN
ajis02-1971	878	29	.	.	PROPN
ajis02-1971	878	30	80	80	NUM
ajis02-1971	878	31	,	,	PUNCT
ajis02-1971	878	32	no	no	INTJ
ajis02-1971	878	33	.	.	NOUN
ajis02-1971	878	34	3	3	NUM
ajis02-1971	878	35	,	,	PUNCT
ajis02-1971	878	36	pp	pp	ADJ
ajis02-1971	878	37	.	.	PUNCT
ajis02-1971	879	1	623	623	NUM
ajis02-1971	879	2	-	-	SYM
ajis02-1971	879	3	645	645	NUM
ajis02-1971	879	4	.	.	PUNCT
ajis02-1971	880	1	choi	choi	NOUN
ajis02-1971	880	2	,	,	PUNCT
ajis02-1971	880	3	h	h	NOUN
ajis02-1971	880	4	,	,	PUNCT
ajis02-1971	880	5	mela	mela	NOUN
ajis02-1971	880	6	,	,	PUNCT
ajis02-1971	880	7	c	c	X
ajis02-1971	880	8	,	,	PUNCT
ajis02-1971	880	9	balseiro	balseiro	PROPN
ajis02-1971	880	10	,	,	PUNCT
ajis02-1971	880	11	s	s	PROPN
ajis02-1971	880	12	&	&	CCONJ
ajis02-1971	880	13	leary	leary	PROPN
ajis02-1971	880	14	,	,	PUNCT
ajis02-1971	880	15	a	a	DET
ajis02-1971	880	16	2017	2017	NUM
ajis02-1971	880	17	,	,	PUNCT
ajis02-1971	880	18	'	'	PUNCT
ajis02-1971	880	19	online	online	ADJ
ajis02-1971	880	20	display	display	NOUN
ajis02-1971	880	21	advertising	advertising	NOUN
ajis02-1971	880	22	markets	market	NOUN
ajis02-1971	880	23	:	:	PUNCT
ajis02-1971	880	24	a	a	DET
ajis02-1971	880	25	literature	literature	NOUN
ajis02-1971	880	26	review	review	NOUN
ajis02-1971	880	27	and	and	CCONJ
ajis02-1971	880	28	future	future	ADJ
ajis02-1971	880	29	directions	direction	NOUN
ajis02-1971	880	30	'	'	PUNCT
ajis02-1971	880	31	,	,	PUNCT
ajis02-1971	880	32	in	in	ADP
ajis02-1971	880	33	columbia	columbia	PROPN
ajis02-1971	880	34	business	business	NOUN
ajis02-1971	880	35	school	school	PROPN
ajis02-1971	880	36	research	research	NOUN
ajis02-1971	880	37	paper	paper	NOUN
ajis02-1971	880	38	18	18	NUM
ajis02-1971	880	39	-	-	SYM
ajis02-1971	880	40	1	1	NUM
ajis02-1971	880	41	,	,	PUNCT
ajis02-1971	880	42	<	<	X
ajis02-1971	880	43	https://ssrn.com/abstract=3070706	https://ssrn.com/abstract=3070706	X
ajis02-1971	880	44	>	>	X
ajis02-1971	880	45	.	.	PUNCT
ajis02-1971	881	1	conner	conner	PROPN
ajis02-1971	881	2	,	,	PUNCT
ajis02-1971	881	3	m	m	PROPN
ajis02-1971	881	4	&	&	CCONJ
ajis02-1971	881	5	armitage	armitage	PROPN
ajis02-1971	881	6	,	,	PUNCT
ajis02-1971	881	7	cj	cj	PROPN
ajis02-1971	881	8	1998	1998	NUM
ajis02-1971	881	9	,	,	PUNCT
ajis02-1971	881	10	'	'	PUNCT
ajis02-1971	881	11	extending	extend	VERB
ajis02-1971	881	12	the	the	DET
ajis02-1971	881	13	theory	theory	NOUN
ajis02-1971	881	14	of	of	ADP
ajis02-1971	881	15	planned	planned	ADJ
ajis02-1971	881	16	behavior	behavior	NOUN
ajis02-1971	881	17	:	:	PUNCT
ajis02-1971	881	18	a	a	DET
ajis02-1971	881	19	review	review	NOUN
ajis02-1971	881	20	and	and	CCONJ
ajis02-1971	881	21	avenues	avenue	NOUN
ajis02-1971	881	22	for	for	ADP
ajis02-1971	881	23	further	further	ADJ
ajis02-1971	881	24	research	research	NOUN
ajis02-1971	881	25	'	'	PUNCT
ajis02-1971	881	26	,	,	PUNCT
ajis02-1971	881	27	journal	journal	NOUN
ajis02-1971	881	28	of	of	ADP
ajis02-1971	881	29	applied	apply	VERB
ajis02-1971	881	30	social	social	ADJ
ajis02-1971	881	31	psychology	psychology	NOUN
ajis02-1971	881	32	,	,	PUNCT
ajis02-1971	881	33	vol	vol	NOUN
ajis02-1971	881	34	.	.	PROPN
ajis02-1971	881	35	28	28	NUM
ajis02-1971	881	36	,	,	PUNCT
ajis02-1971	881	37	no	no	INTJ
ajis02-1971	881	38	.	.	NOUN
ajis02-1971	881	39	15	15	NUM
ajis02-1971	881	40	,	,	PUNCT
ajis02-1971	881	41	pp	pp	ADJ
ajis02-1971	881	42	.	.	PUNCT
ajis02-1971	881	43	14291464	14291464	NUM
ajis02-1971	881	44	.	.	PUNCT
ajis02-1971	882	1	'	'	PUNCT
ajis02-1971	882	2	country	country	NOUN
ajis02-1971	882	3	ctr	ctr	PROPN
ajis02-1971	882	4	stats	stat	NOUN
ajis02-1971	882	5	:	:	PUNCT
ajis02-1971	882	6	spaniards	spaniard	NOUN
ajis02-1971	882	7	like	like	VERB
ajis02-1971	882	8	to	to	PART
ajis02-1971	882	9	tap	tap	VERB
ajis02-1971	882	10	'	'	PUNCT
ajis02-1971	882	11	2012	2012	NUM
ajis02-1971	882	12	,	,	PUNCT
ajis02-1971	882	13	adduplex	adduplex	NOUN
ajis02-1971	882	14	,	,	PUNCT
ajis02-1971	882	15	<	<	X
ajis02-1971	882	16	https://blog.adduplex.com/2012/02/22/country-ctr-stats-spaniards-like-to-tap/	https://blog.adduplex.com/2012/02/22/country-ctr-stats-spaniards-like-to-tap/	PROPN
ajis02-1971	882	17	>	>	X
ajis02-1971	882	18	.	.	PUNCT
ajis02-1971	883	1	cox	cox	PROPN
ajis02-1971	883	2	,	,	PUNCT
ajis02-1971	883	3	dr	dr	PROPN
ajis02-1971	883	4	&	&	CCONJ
ajis02-1971	883	5	reid	reid	PROPN
ajis02-1971	883	6	,	,	PUNCT
ajis02-1971	883	7	n	n	PROPN
ajis02-1971	883	8	2000	2000	NUM
ajis02-1971	883	9	,	,	PUNCT
ajis02-1971	883	10	the	the	DET
ajis02-1971	883	11	theory	theory	NOUN
ajis02-1971	883	12	of	of	ADP
ajis02-1971	883	13	the	the	DET
ajis02-1971	883	14	design	design	NOUN
ajis02-1971	883	15	of	of	ADP
ajis02-1971	883	16	experiments	experiment	NOUN
ajis02-1971	883	17	,	,	PUNCT
ajis02-1971	883	18	chapman	chapman	NOUN
ajis02-1971	883	19	and	and	CCONJ
ajis02-1971	883	20	hall	hall	PROPN
ajis02-1971	883	21	/	/	SYM
ajis02-1971	883	22	crc	crc	PROPN
ajis02-1971	883	23	.	.	PUNCT
ajis02-1971	884	1	craik	craik	ADJ
ajis02-1971	884	2	,	,	PUNCT
ajis02-1971	884	3	fi	fi	NOUN
ajis02-1971	884	4	2002	2002	NUM
ajis02-1971	884	5	,	,	PUNCT
ajis02-1971	884	6	'	'	PUNCT
ajis02-1971	884	7	levels	level	NOUN
ajis02-1971	884	8	of	of	ADP
ajis02-1971	884	9	processing	processing	NOUN
ajis02-1971	884	10	:	:	PUNCT
ajis02-1971	884	11	past	past	ADJ
ajis02-1971	884	12	,	,	PUNCT
ajis02-1971	884	13	present	present	ADJ
ajis02-1971	884	14	...	...	PUNCT
ajis02-1971	884	15	and	and	CCONJ
ajis02-1971	884	16	future	future	ADJ
ajis02-1971	884	17	?	?	PUNCT
ajis02-1971	884	18	'	'	PUNCT
ajis02-1971	884	19	,	,	PUNCT
ajis02-1971	884	20	memory	memory	NOUN
ajis02-1971	884	21	,	,	PUNCT
ajis02-1971	884	22	vol	vol	NOUN
ajis02-1971	884	23	.	.	PROPN
ajis02-1971	885	1	10	10	NUM
ajis02-1971	885	2	,	,	PUNCT
ajis02-1971	885	3	no	no	INTJ
ajis02-1971	885	4	.	.	NOUN
ajis02-1971	885	5	5	5	NUM
ajis02-1971	885	6	-	-	SYM
ajis02-1971	885	7	6	6	NUM
ajis02-1971	885	8	,	,	PUNCT
ajis02-1971	885	9	pp	pp	ADJ
ajis02-1971	885	10	.	.	PUNCT
ajis02-1971	886	1	305	305	NUM
ajis02-1971	886	2	-	-	SYM
ajis02-1971	886	3	318	318	NUM
ajis02-1971	886	4	.	.	PUNCT
ajis02-1971	887	1	cumulative	cumulative	ADJ
ajis02-1971	887	2	number	number	NOUN
ajis02-1971	887	3	of	of	ADP
ajis02-1971	887	4	apps	app	NOUN
ajis02-1971	887	5	downloaded	download	VERB
ajis02-1971	887	6	from	from	ADP
ajis02-1971	887	7	the	the	DET
ajis02-1971	887	8	apple	apple	NOUN
ajis02-1971	887	9	app	app	NOUN
ajis02-1971	887	10	store	store	PROPN
ajis02-1971	887	11	2018	2018	NUM
ajis02-1971	887	12	,	,	PUNCT
ajis02-1971	887	13	viewed	view	VERB
ajis02-1971	887	14	<	<	X
ajis02-1971	887	15	https://www.statista.com/statistics/263794/number-of-downloads-from-the-appleapp-store/	https://www.statista.com/statistics/263794/number-of-downloads-from-the-appleapp-store/	NOUN
ajis02-1971	887	16	>	>	X
ajis02-1971	887	17	.	.	PUNCT
ajis02-1971	888	1	danaher	danaher	PROPN
ajis02-1971	888	2	,	,	PUNCT
ajis02-1971	888	3	pj	pj	PROPN
ajis02-1971	888	4	&	&	CCONJ
ajis02-1971	888	5	mullarkey	mullarkey	PROPN
ajis02-1971	888	6	,	,	PUNCT
ajis02-1971	888	7	gw	gw	PROPN
ajis02-1971	888	8	2003	2003	NUM
ajis02-1971	888	9	,	,	PUNCT
ajis02-1971	888	10	'	'	PUNCT
ajis02-1971	888	11	factors	factor	NOUN
ajis02-1971	888	12	affecting	affect	VERB
ajis02-1971	888	13	online	online	ADJ
ajis02-1971	888	14	advertising	advertising	NOUN
ajis02-1971	888	15	recall	recall	NOUN
ajis02-1971	888	16	:	:	PUNCT
ajis02-1971	888	17	a	a	DET
ajis02-1971	888	18	study	study	NOUN
ajis02-1971	888	19	of	of	ADP
ajis02-1971	888	20	students	student	NOUN
ajis02-1971	888	21	'	'	PART
ajis02-1971	888	22	,	,	PUNCT
ajis02-1971	888	23	j.	j.	PROPN
ajis02-1971	888	24	adv	adv	PROPN
ajis02-1971	888	25	.	.	PUNCT
ajis02-1971	889	1	res	res	PROPN
ajis02-1971	889	2	.	.	PROPN
ajis02-1971	889	3	,	,	PUNCT
ajis02-1971	889	4	vol	vol	NOUN
ajis02-1971	889	5	.	.	PROPN
ajis02-1971	890	1	43	43	NUM
ajis02-1971	890	2	,	,	PUNCT
ajis02-1971	890	3	no	no	INTJ
ajis02-1971	890	4	.	.	NOUN
ajis02-1971	890	5	3	3	NUM
ajis02-1971	890	6	,	,	PUNCT
ajis02-1971	890	7	pp	pp	ADJ
ajis02-1971	890	8	.	.	PUNCT
ajis02-1971	891	1	252	252	NUM
ajis02-1971	891	2	-	-	SYM
ajis02-1971	891	3	267	267	NUM
ajis02-1971	891	4	.	.	PUNCT
ajis02-1971	892	1	davidavičienė	davidavičienė	PROPN
ajis02-1971	892	2	,	,	PUNCT
ajis02-1971	892	3	v	v	NOUN
ajis02-1971	892	4	'	'	PUNCT
ajis02-1971	892	5	effectiveness	effectiveness	NOUN
ajis02-1971	892	6	factors	factor	NOUN
ajis02-1971	892	7	of	of	ADP
ajis02-1971	892	8	online	online	ADJ
ajis02-1971	892	9	advertising	advertising	NOUN
ajis02-1971	892	10	'	'	PUNCT
ajis02-1971	892	11	,	,	PUNCT
ajis02-1971	892	12	pp	pp	ADJ
ajis02-1971	892	13	.	.	PUNCT
ajis02-1971	893	1	822	822	NUM
ajis02-1971	893	2	-	-	SYM
ajis02-1971	893	3	830	830	NUM
ajis02-1971	893	4	.	.	PUNCT
ajis02-1971	894	1	davis	davis	PROPN
ajis02-1971	894	2	,	,	PUNCT
ajis02-1971	894	3	fd	fd	PROPN
ajis02-1971	894	4	1985	1985	NUM
ajis02-1971	894	5	,	,	PUNCT
ajis02-1971	894	6	a	a	DET
ajis02-1971	894	7	technology	technology	NOUN
ajis02-1971	894	8	acceptance	acceptance	NOUN
ajis02-1971	894	9	model	model	NOUN
ajis02-1971	894	10	for	for	ADP
ajis02-1971	894	11	empirically	empirically	ADV
ajis02-1971	894	12	testing	test	VERB
ajis02-1971	894	13	new	new	ADJ
ajis02-1971	894	14	end	end	NOUN
ajis02-1971	894	15	-	-	PUNCT
ajis02-1971	894	16	user	user	NOUN
ajis02-1971	894	17	information	information	NOUN
ajis02-1971	894	18	systems	system	NOUN
ajis02-1971	894	19	:	:	PUNCT
ajis02-1971	894	20	theory	theory	NOUN
ajis02-1971	894	21	and	and	CCONJ
ajis02-1971	894	22	results	result	NOUN
ajis02-1971	894	23	,	,	PUNCT
ajis02-1971	894	24	thesis	thesis	NOUN
ajis02-1971	894	25	,	,	PUNCT
ajis02-1971	894	26	massachusetts	massachusetts	PROPN
ajis02-1971	894	27	institute	institute	PROPN
ajis02-1971	894	28	of	of	ADP
ajis02-1971	894	29	technology	technology	PROPN
ajis02-1971	894	30	.	.	PUNCT
ajis02-1971	895	1	de	de	X
ajis02-1971	895	2	pelsmacker	pelsmacker	PROPN
ajis02-1971	895	3	,	,	PUNCT
ajis02-1971	895	4	p	p	X
ajis02-1971	895	5	,	,	PUNCT
ajis02-1971	895	6	geuens	geuen	NOUN
ajis02-1971	895	7	,	,	PUNCT
ajis02-1971	895	8	m	m	PROPN
ajis02-1971	895	9	&	&	CCONJ
ajis02-1971	895	10	anckaert	anckaert	PROPN
ajis02-1971	895	11	,	,	PUNCT
ajis02-1971	895	12	p	p	PROPN
ajis02-1971	895	13	2002	2002	NUM
ajis02-1971	895	14	,	,	PUNCT
ajis02-1971	895	15	'	'	PUNCT
ajis02-1971	895	16	media	medium	NOUN
ajis02-1971	895	17	context	context	NOUN
ajis02-1971	895	18	and	and	CCONJ
ajis02-1971	895	19	advertising	advertising	NOUN
ajis02-1971	895	20	effectiveness	effectiveness	NOUN
ajis02-1971	895	21	:	:	PUNCT
ajis02-1971	895	22	the	the	DET
ajis02-1971	895	23	role	role	NOUN
ajis02-1971	895	24	of	of	ADP
ajis02-1971	895	25	context	context	NOUN
ajis02-1971	895	26	appreciation	appreciation	NOUN
ajis02-1971	895	27	and	and	CCONJ
ajis02-1971	895	28	context	context	NOUN
ajis02-1971	895	29	/	/	SYM
ajis02-1971	895	30	ad	ad	NOUN
ajis02-1971	895	31	similarity	similarity	NOUN
ajis02-1971	895	32	'	'	PUNCT
ajis02-1971	895	33	,	,	PUNCT
ajis02-1971	895	34	journal	journal	NOUN
ajis02-1971	895	35	of	of	ADP
ajis02-1971	895	36	advertising	advertising	NOUN
ajis02-1971	895	37	,	,	PUNCT
ajis02-1971	895	38	vol	vol	NOUN
ajis02-1971	895	39	.	.	PROPN
ajis02-1971	895	40	31	31	NUM
ajis02-1971	895	41	,	,	PUNCT
ajis02-1971	895	42	no	no	INTJ
ajis02-1971	895	43	.	.	NOUN
ajis02-1971	895	44	2	2	NUM
ajis02-1971	895	45	,	,	PUNCT
ajis02-1971	895	46	pp	pp	ADJ
ajis02-1971	895	47	.	.	PUNCT
ajis02-1971	896	1	49	49	NUM
ajis02-1971	896	2	-	-	SYM
ajis02-1971	896	3	61	61	NUM
ajis02-1971	896	4	.	.	PUNCT
ajis02-1971	897	1	'	'	PUNCT
ajis02-1971	897	2	digital	digital	ADJ
ajis02-1971	897	3	marketing	marketing	NOUN
ajis02-1971	897	4	trends	trend	NOUN
ajis02-1971	897	5	in	in	ADP
ajis02-1971	897	6	the	the	DET
ajis02-1971	897	7	education	education	NOUN
ajis02-1971	897	8	market	market	NOUN
ajis02-1971	897	9	'	'	PART
ajis02-1971	897	10	2018	2018	NUM
ajis02-1971	897	11	,	,	PUNCT
ajis02-1971	897	12	<	<	X
ajis02-1971	897	13	https://mdreducation.com/reports/digital-marketing-trends-in-the-educationmarket/	https://mdreducation.com/reports/digital-marketing-trends-in-the-educationmarket/	X
ajis02-1971	897	14	>	>	X
ajis02-1971	897	15	.	.	PUNCT
ajis02-1971	898	1	australasian	australasian	ADJ
ajis02-1971	898	2	journal	journal	NOUN
ajis02-1971	898	3	of	of	ADP
ajis02-1971	898	4	information	information	PROPN
ajis02-1971	898	5	systems	systems	PROPN
ajis02-1971	898	6	truong	truong	PROPN
ajis02-1971	898	7	,	,	PUNCT
ajis02-1971	898	8	nkhoma	nkhoma	PROPN
ajis02-1971	898	9	&	&	CCONJ
ajis02-1971	898	10	pansuwong	pansuwong	ADJ
ajis02-1971	898	11	2019	2019	NUM
ajis02-1971	898	12	,	,	PUNCT
ajis02-1971	898	13	vol	vol	NOUN
ajis02-1971	898	14	23	23	NUM
ajis02-1971	898	15	,	,	PUNCT
ajis02-1971	898	16	research	research	NOUN
ajis02-1971	898	17	article	article	NOUN
ajis02-1971	898	18	integrated	integrate	VERB
ajis02-1971	898	19	effectiveness	effectiveness	NOUN
ajis02-1971	898	20	framework	framework	NOUN
ajis02-1971	898	21	for	for	ADP
ajis02-1971	898	22	in	in	ADP
ajis02-1971	898	23	-	-	PUNCT
ajis02-1971	898	24	app	app	NOUN
ajis02-1971	898	25	advertising	advertising	NOUN
ajis02-1971	898	26	37	37	NUM
ajis02-1971	898	27	'	'	NOUN
ajis02-1971	898	28	display	display	NOUN
ajis02-1971	898	29	and	and	CCONJ
ajis02-1971	898	30	mobile	mobile	NOUN
ajis02-1971	898	31	advertising	advertising	NOUN
ajis02-1971	898	32	creative	creative	ADJ
ajis02-1971	898	33	format	format	NOUN
ajis02-1971	898	34	guidelines	guideline	NOUN
ajis02-1971	898	35	'	'	PART
ajis02-1971	898	36	2015	2015	NUM
ajis02-1971	898	37	,	,	PUNCT
ajis02-1971	898	38	<	<	X
ajis02-1971	898	39	https://archive.iab.com/www.iab.net/media/file/iab_display_mobile_creative_guide	https://archive.iab.com/www.iab.net/media/file/iab_display_mobile_creative_guide	X
ajis02-1971	898	40	lines_html5_20153.pdf	lines_html5_20153.pdf	PROPN
ajis02-1971	898	41	>	>	X
ajis02-1971	898	42	.	.	PUNCT
ajis02-1971	899	1	djamasbi	djamasbi	PROPN
ajis02-1971	899	2	,	,	PUNCT
ajis02-1971	899	3	s	s	PROPN
ajis02-1971	899	4	,	,	PUNCT
ajis02-1971	899	5	hall	hall	NOUN
ajis02-1971	899	6	-	-	PUNCT
ajis02-1971	899	7	phillips	phillips	PROPN
ajis02-1971	899	8	,	,	PUNCT
ajis02-1971	899	9	a	a	PRON
ajis02-1971	899	10	&	&	CCONJ
ajis02-1971	899	11	yang	yang	PROPN
ajis02-1971	899	12	,	,	PUNCT
ajis02-1971	899	13	r	r	PROPN
ajis02-1971	899	14	2013	2013	NUM
ajis02-1971	899	15	,	,	PUNCT
ajis02-1971	899	16	'	'	PUNCT
ajis02-1971	899	17	serps	serps	NOUN
ajis02-1971	899	18	and	and	CCONJ
ajis02-1971	899	19	ads	ad	NOUN
ajis02-1971	899	20	on	on	ADP
ajis02-1971	899	21	mobile	mobile	ADJ
ajis02-1971	899	22	devices	device	NOUN
ajis02-1971	899	23	:	:	PUNCT
ajis02-1971	899	24	an	an	DET
ajis02-1971	899	25	eye	eye	NOUN
ajis02-1971	899	26	tracking	tracking	NOUN
ajis02-1971	899	27	study	study	NOUN
ajis02-1971	899	28	for	for	ADP
ajis02-1971	899	29	generation	generation	NOUN
ajis02-1971	899	30	y	y	PROPN
ajis02-1971	899	31	'	'	PUNCT
ajis02-1971	899	32	,	,	PUNCT
ajis02-1971	899	33	universal	universal	ADJ
ajis02-1971	899	34	access	access	NOUN
ajis02-1971	899	35	in	in	ADP
ajis02-1971	899	36	human	human	ADJ
ajis02-1971	899	37	-	-	PUNCT
ajis02-1971	899	38	computer	computer	NOUN
ajis02-1971	899	39	interaction	interaction	NOUN
ajis02-1971	899	40	.	.	PUNCT
ajis02-1971	900	1	user	user	NOUN
ajis02-1971	900	2	and	and	CCONJ
ajis02-1971	900	3	context	context	PROPN
ajis02-1971	900	4	diversity	diversity	NOUN
ajis02-1971	900	5	,	,	PUNCT
ajis02-1971	900	6	vol	vol	NOUN
ajis02-1971	900	7	.	.	PROPN
ajis02-1971	900	8	,	,	PUNCT
ajis02-1971	900	9	pp	pp	ADJ
ajis02-1971	900	10	.	.	PUNCT
ajis02-1971	901	1	259	259	NUM
ajis02-1971	901	2	-	-	SYM
ajis02-1971	901	3	268	268	NUM
ajis02-1971	901	4	.	.	PUNCT
ajis02-1971	902	1	donnini	donnini	PROPN
ajis02-1971	902	2	,	,	PUNCT
ajis02-1971	902	3	g	g	PROPN
ajis02-1971	902	4	2013	2013	NUM
ajis02-1971	902	5	,	,	PUNCT
ajis02-1971	902	6	'	'	PUNCT
ajis02-1971	902	7	how	how	SCONJ
ajis02-1971	902	8	marketers	marketer	NOUN
ajis02-1971	902	9	can	can	AUX
ajis02-1971	902	10	optimize	optimize	VERB
ajis02-1971	902	11	for	for	ADP
ajis02-1971	902	12	clicks	click	NOUN
ajis02-1971	902	13	based	base	VERB
ajis02-1971	902	14	on	on	ADP
ajis02-1971	902	15	time	time	NOUN
ajis02-1971	902	16	of	of	ADP
ajis02-1971	902	17	day	day	NOUN
ajis02-1971	902	18	'	'	PUNCT
ajis02-1971	902	19	,	,	PUNCT
ajis02-1971	902	20	marketingland	marketingland	NOUN
ajis02-1971	902	21	,	,	PUNCT
ajis02-1971	902	22	<	<	X
ajis02-1971	902	23	https://marketingland.com/how-marketers-can-optimize-for-clicksbased-on-time-of-day-30312	https://marketingland.com/how-marketers-can-optimize-for-clicksbased-on-time-of-day-30312	PROPN
ajis02-1971	902	24	>	>	X
ajis02-1971	902	25	.	.	PUNCT
ajis02-1971	903	1	doorn	doorn	PROPN
ajis02-1971	903	2	,	,	PUNCT
ajis02-1971	903	3	j	j	PROPN
ajis02-1971	903	4	&	&	CCONJ
ajis02-1971	903	5	hoekstra	hoekstra	PROPN
ajis02-1971	903	6	,	,	PUNCT
ajis02-1971	903	7	j	j	PROPN
ajis02-1971	903	8	2013	2013	NUM
ajis02-1971	903	9	,	,	PUNCT
ajis02-1971	903	10	'	'	PUNCT
ajis02-1971	903	11	customization	customization	NOUN
ajis02-1971	903	12	of	of	ADP
ajis02-1971	903	13	online	online	ADJ
ajis02-1971	903	14	advertising	advertising	NOUN
ajis02-1971	903	15	:	:	PUNCT
ajis02-1971	903	16	the	the	DET
ajis02-1971	903	17	role	role	NOUN
ajis02-1971	903	18	of	of	ADP
ajis02-1971	903	19	intrusiveness	intrusiveness	ADJ
ajis02-1971	903	20	'	'	PUNCT
ajis02-1971	903	21	,	,	PUNCT
ajis02-1971	903	22	a	a	DET
ajis02-1971	903	23	journal	journal	NOUN
ajis02-1971	903	24	of	of	ADP
ajis02-1971	903	25	research	research	NOUN
ajis02-1971	903	26	in	in	ADP
ajis02-1971	903	27	marketing	marketing	NOUN
ajis02-1971	903	28	,	,	PUNCT
ajis02-1971	903	29	vol	vol	NOUN
ajis02-1971	903	30	.	.	PROPN
ajis02-1971	903	31	24	24	NUM
ajis02-1971	903	32	,	,	PUNCT
ajis02-1971	903	33	no	no	INTJ
ajis02-1971	903	34	.	.	NOUN
ajis02-1971	903	35	4	4	NUM
ajis02-1971	903	36	,	,	PUNCT
ajis02-1971	903	37	pp	pp	ADJ
ajis02-1971	903	38	.	.	PUNCT
ajis02-1971	904	1	339	339	NUM
ajis02-1971	904	2	-	-	SYM
ajis02-1971	904	3	351	351	NUM
ajis02-1971	904	4	.	.	PUNCT
ajis02-1971	905	1	'	'	PUNCT
ajis02-1971	905	2	doubleclick	doubleclick	NOUN
ajis02-1971	905	3	for	for	ADP
ajis02-1971	905	4	advertisers	advertiser	NOUN
ajis02-1971	905	5	,	,	PUNCT
ajis02-1971	905	6	a	a	DET
ajis02-1971	905	7	cross	cross	NOUN
ajis02-1971	905	8	section	section	NOUN
ajis02-1971	905	9	of	of	ADP
ajis02-1971	905	10	regions	region	NOUN
ajis02-1971	905	11	'	'	PART
ajis02-1971	905	12	2010	2010	NUM
ajis02-1971	905	13	,	,	PUNCT
ajis02-1971	905	14	smartinsights	smartinsight	NOUN
ajis02-1971	905	15	,	,	PUNCT
ajis02-1971	905	16	<	<	X
ajis02-1971	905	17	https://www.smartinsights.com/internet-advertising/internet-advertisinganalytics/display-advertising-clickthrough-rates/	https://www.smartinsights.com/internet-advertising/internet-advertisinganalytics/display-advertising-clickthrough-rates/	X
ajis02-1971	905	18	>	>	X
ajis02-1971	905	19	.	.	PUNCT
ajis02-1971	906	1	drèze	drèze	PROPN
ajis02-1971	906	2	,	,	PUNCT
ajis02-1971	906	3	x	x	PROPN
ajis02-1971	906	4	&	&	CCONJ
ajis02-1971	906	5	hussherr	hussherr	PROPN
ajis02-1971	906	6	,	,	PUNCT
ajis02-1971	906	7	fx	fx	ADP
ajis02-1971	906	8	2003	2003	NUM
ajis02-1971	906	9	,	,	PUNCT
ajis02-1971	906	10	'	'	PUNCT
ajis02-1971	906	11	internet	internet	NOUN
ajis02-1971	906	12	advertising	advertising	NOUN
ajis02-1971	906	13	:	:	PUNCT
ajis02-1971	906	14	is	be	AUX
ajis02-1971	906	15	anybody	anybody	PRON
ajis02-1971	906	16	watching	watch	VERB
ajis02-1971	906	17	?	?	PUNCT
ajis02-1971	906	18	'	'	PUNCT
ajis02-1971	906	19	,	,	PUNCT
ajis02-1971	906	20	journal	journal	NOUN
ajis02-1971	906	21	of	of	ADP
ajis02-1971	906	22	interactive	interactive	ADJ
ajis02-1971	906	23	marketing	marketing	NOUN
ajis02-1971	906	24	,	,	PUNCT
ajis02-1971	906	25	vol	vol	NOUN
ajis02-1971	906	26	.	.	PROPN
ajis02-1971	906	27	17	17	NUM
ajis02-1971	906	28	,	,	PUNCT
ajis02-1971	906	29	no	no	INTJ
ajis02-1971	906	30	.	.	NOUN
ajis02-1971	906	31	4	4	NUM
ajis02-1971	906	32	,	,	PUNCT
ajis02-1971	906	33	pp	pp	ADJ
ajis02-1971	906	34	.	.	PUNCT
ajis02-1971	907	1	8	8	NUM
ajis02-1971	907	2	-	-	SYM
ajis02-1971	907	3	23	23	NUM
ajis02-1971	907	4	.	.	PUNCT
ajis02-1971	908	1	ducoffe	ducoffe	ADJ
ajis02-1971	908	2	,	,	PUNCT
ajis02-1971	908	3	rh	rh	PROPN
ajis02-1971	908	4	1996	1996	NUM
ajis02-1971	908	5	,	,	PUNCT
ajis02-1971	908	6	'	'	PUNCT
ajis02-1971	908	7	advertising	advertising	NOUN
ajis02-1971	908	8	value	value	NOUN
ajis02-1971	908	9	and	and	CCONJ
ajis02-1971	908	10	advertising	advertising	NOUN
ajis02-1971	908	11	on	on	ADP
ajis02-1971	908	12	the	the	DET
ajis02-1971	908	13	web	web	NOUN
ajis02-1971	908	14	'	'	NOUN
ajis02-1971	908	15	,	,	PUNCT
ajis02-1971	908	16	journal	journal	NOUN
ajis02-1971	908	17	of	of	ADP
ajis02-1971	908	18	advertising	advertising	NOUN
ajis02-1971	908	19	research	research	NOUN
ajis02-1971	908	20	,	,	PUNCT
ajis02-1971	908	21	vol	vol	NOUN
ajis02-1971	908	22	.	.	PROPN
ajis02-1971	909	1	36	36	NUM
ajis02-1971	909	2	,	,	PUNCT
ajis02-1971	909	3	no	no	INTJ
ajis02-1971	909	4	.	.	NOUN
ajis02-1971	909	5	5	5	NUM
ajis02-1971	909	6	,	,	PUNCT
ajis02-1971	909	7	p.	p.	NOUN
ajis02-1971	909	8	21	21	NUM
ajis02-1971	909	9	.	.	PUNCT
ajis02-1971	910	1	edizel	edizel	ADJ
ajis02-1971	910	2	,	,	PUNCT
ajis02-1971	910	3	b	b	NOUN
ajis02-1971	910	4	,	,	PUNCT
ajis02-1971	910	5	mantrach	mantrach	PROPN
ajis02-1971	910	6	,	,	PUNCT
ajis02-1971	910	7	a	a	PRON
ajis02-1971	910	8	&	&	CCONJ
ajis02-1971	910	9	bai	bai	PROPN
ajis02-1971	910	10	,	,	PUNCT
ajis02-1971	910	11	x	x	PRON
ajis02-1971	910	12	'	'	PUNCT
ajis02-1971	910	13	deep	deep	ADJ
ajis02-1971	910	14	character	character	NOUN
ajis02-1971	910	15	-	-	PUNCT
ajis02-1971	910	16	level	level	NOUN
ajis02-1971	910	17	click	click	NOUN
ajis02-1971	910	18	-	-	PUNCT
ajis02-1971	910	19	through	through	ADP
ajis02-1971	910	20	rate	rate	NOUN
ajis02-1971	910	21	prediction	prediction	NOUN
ajis02-1971	910	22	for	for	ADP
ajis02-1971	910	23	sponsored	sponsor	VERB
ajis02-1971	910	24	search	search	NOUN
ajis02-1971	910	25	'	'	PUNCT
ajis02-1971	910	26	,	,	PUNCT
ajis02-1971	910	27	pp	pp	ADJ
ajis02-1971	910	28	.	.	PUNCT
ajis02-1971	911	1	305	305	NUM
ajis02-1971	911	2	-	-	SYM
ajis02-1971	911	3	314	314	NUM
ajis02-1971	911	4	.	.	PUNCT
ajis02-1971	912	1	effendi	effendi	PROPN
ajis02-1971	912	2	,	,	PUNCT
ajis02-1971	912	3	mj	mj	PROPN
ajis02-1971	912	4	&	&	CCONJ
ajis02-1971	912	5	ali	ali	PROPN
ajis02-1971	912	6	,	,	PUNCT
ajis02-1971	912	7	sa	sa	PROPN
ajis02-1971	912	8	2017	2017	NUM
ajis02-1971	912	9	,	,	PUNCT
ajis02-1971	912	10	'	'	PUNCT
ajis02-1971	912	11	click	click	VERB
ajis02-1971	912	12	through	through	ADP
ajis02-1971	912	13	rate	rate	NOUN
ajis02-1971	912	14	prediction	prediction	NOUN
ajis02-1971	912	15	for	for	ADP
ajis02-1971	912	16	contextual	contextual	ADJ
ajis02-1971	912	17	advertisement	advertisement	NOUN
ajis02-1971	912	18	using	use	VERB
ajis02-1971	912	19	linear	linear	PROPN
ajis02-1971	912	20	regression	regression	NOUN
ajis02-1971	912	21	'	'	PUNCT
ajis02-1971	912	22	,	,	PUNCT
ajis02-1971	912	23	<	<	X
ajis02-1971	912	24	https://arxiv.org/abs/1701.08744	https://arxiv.org/abs/1701.08744	X
ajis02-1971	912	25	>	>	X
ajis02-1971	912	26	.	.	PUNCT
ajis02-1971	913	1	emarketer	emarketer	NOUN
ajis02-1971	913	2	2015	2015	NUM
ajis02-1971	913	3	,	,	PUNCT
ajis02-1971	913	4	'	'	PUNCT
ajis02-1971	913	5	mobile	mobile	NOUN
ajis02-1971	913	6	will	will	AUX
ajis02-1971	913	7	account	account	VERB
ajis02-1971	913	8	for	for	ADP
ajis02-1971	913	9	72	72	NUM
ajis02-1971	913	10	%	%	NOUN
ajis02-1971	913	11	of	of	ADP
ajis02-1971	913	12	us	we	PRON
ajis02-1971	913	13	digital	digital	ADJ
ajis02-1971	913	14	ad	ad	NOUN
ajis02-1971	913	15	spend	spend	NOUN
ajis02-1971	913	16	by	by	ADP
ajis02-1971	913	17	2019	2019	NUM
ajis02-1971	913	18	'	'	NUM
ajis02-1971	913	19	,	,	PUNCT
ajis02-1971	913	20	emarketer	emarketer	NOUN
ajis02-1971	913	21	,	,	PUNCT
ajis02-1971	913	22	<	<	X
ajis02-1971	913	23	https://www.emarketer.com/article/mobile-will-account-72-of-us-digital-adspend-by-2019/1012258	https://www.emarketer.com/article/mobile-will-account-72-of-us-digital-adspend-by-2019/1012258	INTJ
ajis02-1971	913	24	>	>	X
ajis02-1971	913	25	.	.	PUNCT
ajis02-1971	914	1	evans	evans	PROPN
ajis02-1971	914	2	,	,	PUNCT
ajis02-1971	914	3	ds	ds	PROPN
ajis02-1971	914	4	2009	2009	NUM
ajis02-1971	914	5	,	,	PUNCT
ajis02-1971	914	6	'	'	PUNCT
ajis02-1971	914	7	the	the	DET
ajis02-1971	914	8	online	online	ADJ
ajis02-1971	914	9	advertising	advertising	NOUN
ajis02-1971	914	10	industry	industry	NOUN
ajis02-1971	914	11	:	:	PUNCT
ajis02-1971	914	12	economics	economic	NOUN
ajis02-1971	914	13	,	,	PUNCT
ajis02-1971	914	14	evolution	evolution	NOUN
ajis02-1971	914	15	,	,	PUNCT
ajis02-1971	914	16	and	and	CCONJ
ajis02-1971	914	17	privacy	privacy	NOUN
ajis02-1971	914	18	'	'	NOUN
ajis02-1971	914	19	,	,	PUNCT
ajis02-1971	914	20	journal	journal	NOUN
ajis02-1971	914	21	of	of	ADP
ajis02-1971	914	22	economic	economic	ADJ
ajis02-1971	914	23	perspectives	perspective	NOUN
ajis02-1971	914	24	,	,	PUNCT
ajis02-1971	914	25	vol	vol	NOUN
ajis02-1971	914	26	.	.	PROPN
ajis02-1971	914	27	23	23	NUM
ajis02-1971	914	28	,	,	PUNCT
ajis02-1971	914	29	no	no	INTJ
ajis02-1971	914	30	.	.	NOUN
ajis02-1971	914	31	3	3	NUM
ajis02-1971	914	32	,	,	PUNCT
ajis02-1971	914	33	pp	pp	ADJ
ajis02-1971	914	34	.	.	PUNCT
ajis02-1971	915	1	37	37	NUM
ajis02-1971	915	2	-	-	SYM
ajis02-1971	915	3	60	60	NUM
ajis02-1971	915	4	.	.	PUNCT
ajis02-1971	916	1	'	'	PUNCT
ajis02-1971	916	2	the	the	DET
ajis02-1971	916	3	facebook	facebook	PROPN
ajis02-1971	916	4	ads	ad	VERB
ajis02-1971	916	5	benchmark	benchmark	PROPN
ajis02-1971	916	6	report	report	NOUN
ajis02-1971	916	7	'	'	PART
ajis02-1971	916	8	2012	2012	NUM
ajis02-1971	916	9	,	,	PUNCT
ajis02-1971	916	10	top	top	ADJ
ajis02-1971	916	11	growth	growth	NOUN
ajis02-1971	916	12	marketting	marketting	NOUN
ajis02-1971	916	13	,	,	PUNCT
ajis02-1971	916	14	<	<	X
ajis02-1971	916	15	https://topgrowthmarketing.com/wp-content/uploads/2017/02/facebook-adsbenchmark-report.pdf	https://topgrowthmarketing.com/wp-content/uploads/2017/02/facebook-adsbenchmark-report.pdf	PROPN
ajis02-1971	916	16	>	>	X
ajis02-1971	916	17	.	.	PUNCT
ajis02-1971	917	1	feige	feige	PROPN
ajis02-1971	917	2	,	,	PUNCT
ajis02-1971	917	3	u	u	NOUN
ajis02-1971	917	4	,	,	PUNCT
ajis02-1971	917	5	immorlica	immorlica	PROPN
ajis02-1971	917	6	,	,	PUNCT
ajis02-1971	917	7	n	n	CCONJ
ajis02-1971	917	8	,	,	PUNCT
ajis02-1971	917	9	mirrokni	mirrokni	PROPN
ajis02-1971	917	10	,	,	PUNCT
ajis02-1971	917	11	v	v	NOUN
ajis02-1971	917	12	&	&	CCONJ
ajis02-1971	917	13	nazerzadeh	nazerzadeh	PROPN
ajis02-1971	917	14	,	,	PUNCT
ajis02-1971	917	15	h	h	NOUN
ajis02-1971	917	16	'	'	VERB
ajis02-1971	917	17	a	a	DET
ajis02-1971	917	18	combinatorial	combinatorial	ADJ
ajis02-1971	917	19	allocation	allocation	NOUN
ajis02-1971	917	20	mechanism	mechanism	NOUN
ajis02-1971	917	21	with	with	ADP
ajis02-1971	917	22	penalties	penalty	NOUN
ajis02-1971	917	23	for	for	ADP
ajis02-1971	917	24	banner	banner	NOUN
ajis02-1971	917	25	advertising	advertising	NOUN
ajis02-1971	917	26	'	'	NUM
ajis02-1971	917	27	,	,	PUNCT
ajis02-1971	917	28	acm	acm	PROPN
ajis02-1971	917	29	,	,	PUNCT
ajis02-1971	917	30	pp	pp	PROPN
ajis02-1971	917	31	.	.	PUNCT
ajis02-1971	918	1	169	169	NUM
ajis02-1971	918	2	-	-	SYM
ajis02-1971	918	3	178	178	NUM
ajis02-1971	918	4	.	.	PUNCT
ajis02-1971	919	1	fishbein	fishbein	PROPN
ajis02-1971	919	2	,	,	PUNCT
ajis02-1971	919	3	m	m	PROPN
ajis02-1971	919	4	&	&	CCONJ
ajis02-1971	919	5	ajzen	ajzen	PROPN
ajis02-1971	919	6	,	,	PUNCT
ajis02-1971	919	7	i	i	PRON
ajis02-1971	919	8	1975	1975	NUM
ajis02-1971	919	9	,	,	PUNCT
ajis02-1971	919	10	intention	intention	NOUN
ajis02-1971	919	11	and	and	CCONJ
ajis02-1971	919	12	behavior	behavior	NOUN
ajis02-1971	919	13	:	:	PUNCT
ajis02-1971	919	14	an	an	DET
ajis02-1971	919	15	introduction	introduction	NOUN
ajis02-1971	919	16	to	to	ADP
ajis02-1971	919	17	theory	theory	NOUN
ajis02-1971	919	18	and	and	CCONJ
ajis02-1971	919	19	research	research	NOUN
ajis02-1971	919	20	,	,	PUNCT
ajis02-1971	919	21	addison	addison	PROPN
ajis02-1971	919	22	-	-	PUNCT
ajis02-1971	919	23	wesley	wesley	PROPN
ajis02-1971	919	24	,	,	PUNCT
ajis02-1971	919	25	reading	reading	NOUN
ajis02-1971	919	26	,	,	PUNCT
ajis02-1971	919	27	ma	ma	PROPN
ajis02-1971	919	28	.	.	PROPN
ajis02-1971	919	29	ghose	ghose	PROPN
ajis02-1971	919	30	,	,	PUNCT
ajis02-1971	919	31	a	a	PRON
ajis02-1971	919	32	,	,	PUNCT
ajis02-1971	919	33	goldfarb	goldfarb	PROPN
ajis02-1971	919	34	,	,	PUNCT
ajis02-1971	919	35	a	a	PRON
ajis02-1971	919	36	&	&	CCONJ
ajis02-1971	919	37	han	han	PROPN
ajis02-1971	919	38	,	,	PUNCT
ajis02-1971	919	39	sp	sp	ADP
ajis02-1971	919	40	2013	2013	NUM
ajis02-1971	919	41	,	,	PUNCT
ajis02-1971	919	42	'	'	PUNCT
ajis02-1971	919	43	how	how	SCONJ
ajis02-1971	919	44	is	be	AUX
ajis02-1971	919	45	the	the	DET
ajis02-1971	919	46	mobile	mobile	ADJ
ajis02-1971	919	47	internet	internet	NOUN
ajis02-1971	919	48	different	different	ADJ
ajis02-1971	919	49	?	?	PUNCT
ajis02-1971	920	1	search	search	NOUN
ajis02-1971	920	2	costs	cost	NOUN
ajis02-1971	920	3	and	and	CCONJ
ajis02-1971	920	4	local	local	ADJ
ajis02-1971	920	5	activities	activity	NOUN
ajis02-1971	920	6	'	'	PART
ajis02-1971	920	7	,	,	PUNCT
ajis02-1971	920	8	information	information	NOUN
ajis02-1971	920	9	systems	system	NOUN
ajis02-1971	920	10	research	research	NOUN
ajis02-1971	920	11	,	,	PUNCT
ajis02-1971	920	12	vol	vol	NOUN
ajis02-1971	920	13	.	.	PROPN
ajis02-1971	920	14	24	24	NUM
ajis02-1971	920	15	,	,	PUNCT
ajis02-1971	920	16	no	no	INTJ
ajis02-1971	920	17	.	.	NOUN
ajis02-1971	920	18	3	3	NUM
ajis02-1971	920	19	,	,	PUNCT
ajis02-1971	920	20	pp	pp	ADJ
ajis02-1971	920	21	.	.	PUNCT
ajis02-1971	921	1	613	613	NUM
ajis02-1971	921	2	-	-	PUNCT
ajis02-1971	921	3	631	631	NUM
ajis02-1971	921	4	.	.	PUNCT
ajis02-1971	922	1	ghose	ghose	PROPN
ajis02-1971	922	2	,	,	PUNCT
ajis02-1971	922	3	a	a	PRON
ajis02-1971	922	4	&	&	CCONJ
ajis02-1971	922	5	todri	todri	NOUN
ajis02-1971	922	6	,	,	PUNCT
ajis02-1971	922	7	v	v	NOUN
ajis02-1971	922	8	2015	2015	NUM
ajis02-1971	922	9	,	,	PUNCT
ajis02-1971	922	10	'	'	PUNCT
ajis02-1971	922	11	towards	towards	ADP
ajis02-1971	922	12	a	a	DET
ajis02-1971	922	13	digital	digital	ADJ
ajis02-1971	922	14	attribution	attribution	NOUN
ajis02-1971	922	15	model	model	NOUN
ajis02-1971	922	16	:	:	PUNCT
ajis02-1971	922	17	measuring	measure	VERB
ajis02-1971	922	18	the	the	DET
ajis02-1971	922	19	impact	impact	NOUN
ajis02-1971	922	20	of	of	ADP
ajis02-1971	922	21	display	display	NOUN
ajis02-1971	922	22	advertising	advertising	NOUN
ajis02-1971	922	23	on	on	ADP
ajis02-1971	922	24	online	online	ADJ
ajis02-1971	922	25	consumer	consumer	NOUN
ajis02-1971	922	26	behavior	behavior	NOUN
ajis02-1971	922	27	'	'	PART
ajis02-1971	922	28	.	.	PUNCT
ajis02-1971	923	1	giddens	giddens	PROPN
ajis02-1971	923	2	,	,	PUNCT
ajis02-1971	923	3	a	a	DET
ajis02-1971	923	4	1986	1986	NUM
ajis02-1971	923	5	,	,	PUNCT
ajis02-1971	923	6	the	the	DET
ajis02-1971	923	7	constitution	constitution	NOUN
ajis02-1971	923	8	of	of	ADP
ajis02-1971	923	9	society	society	NOUN
ajis02-1971	923	10	:	:	PUNCT
ajis02-1971	923	11	outline	outline	NOUN
ajis02-1971	923	12	of	of	ADP
ajis02-1971	923	13	the	the	DET
ajis02-1971	923	14	theory	theory	NOUN
ajis02-1971	923	15	of	of	ADP
ajis02-1971	923	16	structuration	structuration	NOUN
ajis02-1971	923	17	,	,	PUNCT
ajis02-1971	923	18	univ	univ	PROPN
ajis02-1971	923	19	of	of	ADP
ajis02-1971	923	20	california	california	PROPN
ajis02-1971	923	21	press	press	PROPN
ajis02-1971	923	22	.	.	PUNCT
ajis02-1971	924	1	australasian	australasian	ADJ
ajis02-1971	924	2	journal	journal	NOUN
ajis02-1971	924	3	of	of	ADP
ajis02-1971	924	4	information	information	PROPN
ajis02-1971	924	5	systems	systems	PROPN
ajis02-1971	924	6	truong	truong	PROPN
ajis02-1971	924	7	,	,	PUNCT
ajis02-1971	924	8	nkhoma	nkhoma	PROPN
ajis02-1971	924	9	&	&	CCONJ
ajis02-1971	924	10	pansuwong	pansuwong	ADJ
ajis02-1971	924	11	2019	2019	NUM
ajis02-1971	924	12	,	,	PUNCT
ajis02-1971	924	13	vol	vol	NOUN
ajis02-1971	924	14	23	23	NUM
ajis02-1971	924	15	,	,	PUNCT
ajis02-1971	924	16	research	research	NOUN
ajis02-1971	924	17	article	article	NOUN
ajis02-1971	924	18	integrated	integrate	VERB
ajis02-1971	924	19	effectiveness	effectiveness	NOUN
ajis02-1971	924	20	framework	framework	NOUN
ajis02-1971	924	21	for	for	ADP
ajis02-1971	924	22	in	in	ADP
ajis02-1971	924	23	-	-	PUNCT
ajis02-1971	924	24	app	app	NOUN
ajis02-1971	924	25	advertising	advertising	NOUN
ajis02-1971	924	26	38	38	NUM
ajis02-1971	924	27	goh	goh	PROPN
ajis02-1971	924	28	,	,	PUNCT
ajis02-1971	924	29	k	k	PROPN
ajis02-1971	924	30	-	-	PROPN
ajis02-1971	924	31	y	y	PROPN
ajis02-1971	924	32	,	,	PUNCT
ajis02-1971	924	33	chu	chu	PROPN
ajis02-1971	924	34	,	,	PUNCT
ajis02-1971	924	35	j	j	PROPN
ajis02-1971	924	36	&	&	CCONJ
ajis02-1971	924	37	wu	wu	PROPN
ajis02-1971	924	38	,	,	PUNCT
ajis02-1971	924	39	j	j	PROPN
ajis02-1971	924	40	2015	2015	NUM
ajis02-1971	924	41	,	,	PUNCT
ajis02-1971	924	42	'	'	PUNCT
ajis02-1971	924	43	mobile	mobile	ADJ
ajis02-1971	924	44	advertising	advertising	NOUN
ajis02-1971	924	45	:	:	PUNCT
ajis02-1971	924	46	an	an	DET
ajis02-1971	924	47	empirical	empirical	ADJ
ajis02-1971	924	48	study	study	NOUN
ajis02-1971	924	49	of	of	ADP
ajis02-1971	924	50	temporal	temporal	ADJ
ajis02-1971	924	51	and	and	CCONJ
ajis02-1971	924	52	spatial	spatial	ADJ
ajis02-1971	924	53	differences	difference	NOUN
ajis02-1971	924	54	in	in	ADP
ajis02-1971	924	55	search	search	NOUN
ajis02-1971	924	56	behavior	behavior	NOUN
ajis02-1971	924	57	and	and	CCONJ
ajis02-1971	924	58	advertising	advertising	NOUN
ajis02-1971	924	59	response	response	NOUN
ajis02-1971	924	60	'	'	PART
ajis02-1971	924	61	,	,	PUNCT
ajis02-1971	924	62	journal	journal	NOUN
ajis02-1971	924	63	of	of	ADP
ajis02-1971	924	64	interactive	interactive	ADJ
ajis02-1971	924	65	marketing	marketing	NOUN
ajis02-1971	924	66	,	,	PUNCT
ajis02-1971	924	67	vol	vol	NOUN
ajis02-1971	924	68	.	.	PROPN
ajis02-1971	924	69	30	30	NUM
ajis02-1971	924	70	,	,	PUNCT
ajis02-1971	924	71	pp	pp	ADJ
ajis02-1971	924	72	.	.	PUNCT
ajis02-1971	925	1	34	34	NUM
ajis02-1971	925	2	-	-	SYM
ajis02-1971	925	3	45	45	NUM
ajis02-1971	925	4	.	.	PUNCT
ajis02-1971	926	1	goldfarb	goldfarb	PROPN
ajis02-1971	926	2	,	,	PUNCT
ajis02-1971	926	3	a	a	PRON
ajis02-1971	926	4	&	&	CCONJ
ajis02-1971	926	5	tucker	tucker	PROPN
ajis02-1971	926	6	,	,	PUNCT
ajis02-1971	926	7	c	c	PROPN
ajis02-1971	926	8	2011	2011	NUM
ajis02-1971	926	9	,	,	PUNCT
ajis02-1971	926	10	'	'	PUNCT
ajis02-1971	926	11	online	online	ADJ
ajis02-1971	926	12	display	display	NOUN
ajis02-1971	926	13	advertising	advertising	NOUN
ajis02-1971	926	14	:	:	PUNCT
ajis02-1971	926	15	targeting	targeting	NOUN
ajis02-1971	926	16	and	and	CCONJ
ajis02-1971	926	17	obtrusiveness	obtrusiveness	NOUN
ajis02-1971	926	18	'	'	PUNCT
ajis02-1971	926	19	,	,	PUNCT
ajis02-1971	926	20	marketing	marketing	NOUN
ajis02-1971	926	21	science	science	NOUN
ajis02-1971	926	22	,	,	PUNCT
ajis02-1971	926	23	vol	vol	NOUN
ajis02-1971	926	24	.	.	PROPN
ajis02-1971	926	25	30	30	NUM
ajis02-1971	926	26	,	,	PUNCT
ajis02-1971	926	27	no	no	INTJ
ajis02-1971	926	28	.	.	NOUN
ajis02-1971	926	29	3	3	NUM
ajis02-1971	926	30	,	,	PUNCT
ajis02-1971	926	31	pp	pp	ADJ
ajis02-1971	926	32	.	.	PUNCT
ajis02-1971	927	1	389	389	NUM
ajis02-1971	927	2	-	-	SYM
ajis02-1971	927	3	404	404	NUM
ajis02-1971	927	4	.	.	PUNCT
ajis02-1971	928	1	goldstein	goldstein	PROPN
ajis02-1971	928	2	,	,	PUNCT
ajis02-1971	928	3	dg	dg	PROPN
ajis02-1971	928	4	,	,	PUNCT
ajis02-1971	928	5	mcafee	mcafee	NOUN
ajis02-1971	928	6	,	,	PUNCT
ajis02-1971	928	7	rp	rp	PROPN
ajis02-1971	928	8	&	&	CCONJ
ajis02-1971	928	9	suri	suri	PROPN
ajis02-1971	928	10	,	,	PUNCT
ajis02-1971	928	11	s	s	PROPN
ajis02-1971	928	12	2011	2011	NUM
ajis02-1971	928	13	,	,	PUNCT
ajis02-1971	928	14	'	'	PUNCT
ajis02-1971	928	15	the	the	DET
ajis02-1971	928	16	effects	effect	NOUN
ajis02-1971	928	17	of	of	ADP
ajis02-1971	928	18	exposure	exposure	NOUN
ajis02-1971	928	19	time	time	NOUN
ajis02-1971	928	20	on	on	ADP
ajis02-1971	928	21	memory	memory	NOUN
ajis02-1971	928	22	of	of	ADP
ajis02-1971	928	23	display	display	NOUN
ajis02-1971	928	24	advertisements	advertisement	NOUN
ajis02-1971	928	25	'	'	PART
ajis02-1971	928	26	,	,	PUNCT
ajis02-1971	928	27	proceedings	proceeding	NOUN
ajis02-1971	928	28	of	of	ADP
ajis02-1971	928	29	the	the	DET
ajis02-1971	928	30	12th	12th	PROPN
ajis02-1971	928	31	acm	acm	PROPN
ajis02-1971	928	32	conference	conference	NOUN
ajis02-1971	928	33	on	on	ADP
ajis02-1971	928	34	electronic	electronic	ADJ
ajis02-1971	928	35	commerce	commerce	NOUN
ajis02-1971	928	36	ec	ec	PROPN
ajis02-1971	929	1	'	'	NUM
ajis02-1971	929	2	11	11	NUM
ajis02-1971	929	3	,	,	PUNCT
ajis02-1971	929	4	vol	vol	NOUN
ajis02-1971	929	5	.	.	PUNCT
ajis02-1971	929	6	,	,	PUNCT
ajis02-1971	929	7	pp	pp	PROPN
ajis02-1971	929	8	.	.	PUNCT
ajis02-1971	930	1	49	49	NUM
ajis02-1971	930	2	-	-	SYM
ajis02-1971	930	3	58	58	NUM
ajis02-1971	930	4	.	.	PUNCT
ajis02-1971	931	1	goldstein	goldstein	PROPN
ajis02-1971	931	2	,	,	PUNCT
ajis02-1971	931	3	dg	dg	PROPN
ajis02-1971	931	4	,	,	PUNCT
ajis02-1971	931	5	mcafee	mcafee	NOUN
ajis02-1971	931	6	,	,	PUNCT
ajis02-1971	931	7	rp	rp	PROPN
ajis02-1971	931	8	&	&	CCONJ
ajis02-1971	931	9	suri	suri	PROPN
ajis02-1971	931	10	,	,	PUNCT
ajis02-1971	931	11	s	s	PROPN
ajis02-1971	931	12	2015	2015	NUM
ajis02-1971	931	13	,	,	PUNCT
ajis02-1971	931	14	'	'	PUNCT
ajis02-1971	931	15	improving	improve	VERB
ajis02-1971	931	16	the	the	DET
ajis02-1971	931	17	effectiveness	effectiveness	NOUN
ajis02-1971	931	18	of	of	ADP
ajis02-1971	931	19	time	time	NOUN
ajis02-1971	931	20	-	-	PUNCT
ajis02-1971	931	21	based	base	VERB
ajis02-1971	931	22	display	display	NOUN
ajis02-1971	931	23	advertising	advertising	NOUN
ajis02-1971	931	24	'	'	PUNCT
ajis02-1971	931	25	,	,	PUNCT
ajis02-1971	931	26	acm	acm	NOUN
ajis02-1971	931	27	transactions	transaction	NOUN
ajis02-1971	931	28	on	on	ADP
ajis02-1971	931	29	economics	economic	NOUN
ajis02-1971	931	30	and	and	CCONJ
ajis02-1971	931	31	computation	computation	NOUN
ajis02-1971	931	32	(	(	PUNCT
ajis02-1971	931	33	teac	teac	NOUN
ajis02-1971	931	34	)	)	PUNCT
ajis02-1971	931	35	,	,	PUNCT
ajis02-1971	931	36	vol	vol	NOUN
ajis02-1971	931	37	.	.	PROPN
ajis02-1971	932	1	3	3	NUM
ajis02-1971	932	2	,	,	PUNCT
ajis02-1971	932	3	no	no	INTJ
ajis02-1971	932	4	.	.	NOUN
ajis02-1971	932	5	2	2	NUM
ajis02-1971	932	6	,	,	PUNCT
ajis02-1971	932	7	pp	pp	ADJ
ajis02-1971	932	8	.	.	PUNCT
ajis02-1971	933	1	1	1	NUM
ajis02-1971	933	2	-	-	SYM
ajis02-1971	933	3	20	20	NUM
ajis02-1971	933	4	.	.	PUNCT
ajis02-1971	934	1	graham	graham	PROPN
ajis02-1971	934	2	,	,	PUNCT
ajis02-1971	934	3	r	r	PROPN
ajis02-1971	934	4	2011	2011	NUM
ajis02-1971	934	5	,	,	PUNCT
ajis02-1971	934	6	'	'	PUNCT
ajis02-1971	934	7	a	a	DET
ajis02-1971	934	8	brief	brief	ADJ
ajis02-1971	934	9	history	history	NOUN
ajis02-1971	934	10	of	of	ADP
ajis02-1971	934	11	digital	digital	ADJ
ajis02-1971	934	12	ad	ad	NOUN
ajis02-1971	934	13	buying	buying	NOUN
ajis02-1971	934	14	and	and	CCONJ
ajis02-1971	934	15	sell	sell	VERB
ajis02-1971	934	16	'	'	PUNCT
ajis02-1971	934	17	,	,	PUNCT
ajis02-1971	934	18	<	<	X
ajis02-1971	934	19	http://www.clickz.com/clickz/column/1721924/a-brief-history-digital-ad-buyingselling	http://www.clickz.com/clickz/column/1721924/a-brief-history-digital-ad-buyingselling	X
ajis02-1971	934	20	>	>	X
ajis02-1971	934	21	.	.	PUNCT
ajis02-1971	935	1	grewal	grewal	PROPN
ajis02-1971	935	2	,	,	PUNCT
ajis02-1971	935	3	d	d	PROPN
ajis02-1971	935	4	,	,	PUNCT
ajis02-1971	935	5	bart	bart	PROPN
ajis02-1971	935	6	,	,	PUNCT
ajis02-1971	935	7	y	y	PROPN
ajis02-1971	935	8	,	,	PUNCT
ajis02-1971	935	9	spann	spann	PROPN
ajis02-1971	935	10	,	,	PUNCT
ajis02-1971	935	11	m	m	PROPN
ajis02-1971	935	12	&	&	CCONJ
ajis02-1971	935	13	pal	pal	ADJ
ajis02-1971	935	14	zubcsek	zubcsek	PROPN
ajis02-1971	935	15	,	,	PUNCT
ajis02-1971	935	16	p	p	PROPN
ajis02-1971	935	17	2016	2016	NUM
ajis02-1971	935	18	,	,	PUNCT
ajis02-1971	935	19	'	'	PUNCT
ajis02-1971	935	20	mobile	mobile	ADJ
ajis02-1971	935	21	advertising	advertising	NOUN
ajis02-1971	935	22	:	:	PUNCT
ajis02-1971	935	23	a	a	DET
ajis02-1971	935	24	framework	framework	NOUN
ajis02-1971	935	25	and	and	CCONJ
ajis02-1971	935	26	research	research	NOUN
ajis02-1971	935	27	agenda	agenda	NOUN
ajis02-1971	935	28	'	'	PART
ajis02-1971	935	29	,	,	PUNCT
ajis02-1971	935	30	journal	journal	NOUN
ajis02-1971	935	31	of	of	ADP
ajis02-1971	935	32	interactive	interactive	ADJ
ajis02-1971	935	33	marketing	marketing	NOUN
ajis02-1971	935	34	,	,	PUNCT
ajis02-1971	935	35	vol	vol	NOUN
ajis02-1971	935	36	.	.	PUNCT
ajis02-1971	935	37	34	34	NUM
ajis02-1971	935	38	.	.	PUNCT
ajis02-1971	936	1	grewal	grewal	PROPN
ajis02-1971	936	2	,	,	PUNCT
ajis02-1971	936	3	d	d	PROPN
ajis02-1971	936	4	,	,	PUNCT
ajis02-1971	936	5	bart	bart	PROPN
ajis02-1971	936	6	,	,	PUNCT
ajis02-1971	936	7	y	y	PROPN
ajis02-1971	936	8	,	,	PUNCT
ajis02-1971	936	9	spann	spann	PROPN
ajis02-1971	936	10	,	,	PUNCT
ajis02-1971	936	11	m	m	PROPN
ajis02-1971	936	12	&	&	CCONJ
ajis02-1971	936	13	zubcsek	zubcsek	PROPN
ajis02-1971	936	14	,	,	PUNCT
ajis02-1971	936	15	pp	pp	ADP
ajis02-1971	936	16	2016	2016	NUM
ajis02-1971	936	17	,	,	PUNCT
ajis02-1971	936	18	'	'	PUNCT
ajis02-1971	936	19	mobile	mobile	ADJ
ajis02-1971	936	20	advertising	advertising	NOUN
ajis02-1971	936	21	:	:	PUNCT
ajis02-1971	936	22	a	a	DET
ajis02-1971	936	23	framework	framework	NOUN
ajis02-1971	936	24	and	and	CCONJ
ajis02-1971	936	25	research	research	NOUN
ajis02-1971	936	26	agenda	agenda	NOUN
ajis02-1971	936	27	'	'	PART
ajis02-1971	936	28	,	,	PUNCT
ajis02-1971	936	29	journal	journal	NOUN
ajis02-1971	936	30	of	of	ADP
ajis02-1971	936	31	interactive	interactive	ADJ
ajis02-1971	936	32	advertising	advertising	NOUN
ajis02-1971	936	33	,	,	PUNCT
ajis02-1971	936	34	vol	vol	NOUN
ajis02-1971	936	35	.	.	PROPN
ajis02-1971	936	36	34	34	NUM
ajis02-1971	936	37	,	,	PUNCT
ajis02-1971	936	38	pp	pp	ADJ
ajis02-1971	936	39	.	.	PUNCT
ajis02-1971	937	1	3	3	NUM
ajis02-1971	937	2	-	-	SYM
ajis02-1971	937	3	14	14	NUM
ajis02-1971	937	4	.	.	PUNCT
ajis02-1971	938	1	grigorovici	grigorovici	NOUN
ajis02-1971	938	2	,	,	PUNCT
ajis02-1971	938	3	dm	dm	PROPN
ajis02-1971	938	4	&	&	CCONJ
ajis02-1971	938	5	constantin	constantin	PROPN
ajis02-1971	938	6	,	,	PUNCT
ajis02-1971	938	7	cd	cd	PROPN
ajis02-1971	938	8	2004	2004	NUM
ajis02-1971	938	9	,	,	PUNCT
ajis02-1971	938	10	'	'	PUNCT
ajis02-1971	938	11	experiencing	experience	VERB
ajis02-1971	938	12	interactive	interactive	ADJ
ajis02-1971	938	13	advertising	advertising	NOUN
ajis02-1971	938	14	beyond	beyond	ADP
ajis02-1971	938	15	rich	rich	ADJ
ajis02-1971	938	16	media	medium	NOUN
ajis02-1971	938	17	:	:	PUNCT
ajis02-1971	938	18	impacts	impact	NOUN
ajis02-1971	938	19	of	of	ADP
ajis02-1971	938	20	ad	ad	NOUN
ajis02-1971	938	21	type	type	NOUN
ajis02-1971	938	22	and	and	CCONJ
ajis02-1971	938	23	presence	presence	NOUN
ajis02-1971	938	24	on	on	ADP
ajis02-1971	938	25	brand	brand	NOUN
ajis02-1971	938	26	effectiveness	effectiveness	NOUN
ajis02-1971	938	27	in	in	ADP
ajis02-1971	938	28	3d	3d	PROPN
ajis02-1971	938	29	gaming	gaming	NOUN
ajis02-1971	938	30	immersive	immersive	ADJ
ajis02-1971	938	31	virtual	virtual	ADJ
ajis02-1971	938	32	environments	environment	NOUN
ajis02-1971	938	33	'	'	PART
ajis02-1971	938	34	,	,	PUNCT
ajis02-1971	938	35	journal	journal	NOUN
ajis02-1971	938	36	of	of	ADP
ajis02-1971	938	37	interactive	interactive	ADJ
ajis02-1971	938	38	advertising	advertising	NOUN
ajis02-1971	938	39	,	,	PUNCT
ajis02-1971	938	40	vol	vol	NOUN
ajis02-1971	938	41	.	.	PROPN
ajis02-1971	938	42	5	5	NUM
ajis02-1971	938	43	,	,	PUNCT
ajis02-1971	938	44	no	no	INTJ
ajis02-1971	938	45	.	.	NOUN
ajis02-1971	938	46	1	1	NUM
ajis02-1971	938	47	,	,	PUNCT
ajis02-1971	938	48	pp	pp	ADJ
ajis02-1971	938	49	.	.	PUNCT
ajis02-1971	939	1	22	22	NUM
ajis02-1971	939	2	-	-	SYM
ajis02-1971	939	3	36	36	NUM
ajis02-1971	939	4	.	.	PUNCT
ajis02-1971	940	1	gupta	gupta	PROPN
ajis02-1971	940	2	,	,	PUNCT
ajis02-1971	940	3	r	r	NOUN
ajis02-1971	940	4	,	,	PUNCT
ajis02-1971	940	5	khirbat	khirbat	NOUN
ajis02-1971	940	6	,	,	PUNCT
ajis02-1971	940	7	g	g	PROPN
ajis02-1971	940	8	&	&	CCONJ
ajis02-1971	940	9	singh	singh	PROPN
ajis02-1971	940	10	,	,	PUNCT
ajis02-1971	940	11	s	s	PROPN
ajis02-1971	940	12	2014	2014	NUM
ajis02-1971	940	13	,	,	PUNCT
ajis02-1971	940	14	'	'	PUNCT
ajis02-1971	940	15	a	a	DET
ajis02-1971	940	16	novel	novel	ADJ
ajis02-1971	940	17	method	method	NOUN
ajis02-1971	940	18	to	to	PART
ajis02-1971	940	19	calculate	calculate	VERB
ajis02-1971	940	20	click	click	VERB
ajis02-1971	940	21	through	through	ADP
ajis02-1971	940	22	rate	rate	NOUN
ajis02-1971	940	23	for	for	ADP
ajis02-1971	940	24	sponsored	sponsor	VERB
ajis02-1971	940	25	search	search	NOUN
ajis02-1971	940	26	'	'	PUNCT
ajis02-1971	940	27	,	,	PUNCT
ajis02-1971	940	28	arxiv	arxiv	PROPN
ajis02-1971	940	29	preprint	preprint	VERB
ajis02-1971	940	30	arxiv:1403.5771	arxiv:1403.5771	NOUN
ajis02-1971	940	31	.	.	PUNCT
ajis02-1971	941	1	ha	ha	INTJ
ajis02-1971	941	2	,	,	PUNCT
ajis02-1971	941	3	l	l	PROPN
ajis02-1971	941	4	2008	2008	NUM
ajis02-1971	941	5	,	,	PUNCT
ajis02-1971	941	6	'	'	PUNCT
ajis02-1971	941	7	online	online	ADJ
ajis02-1971	941	8	advertising	advertising	NOUN
ajis02-1971	941	9	research	research	NOUN
ajis02-1971	941	10	in	in	ADP
ajis02-1971	941	11	advertising	advertising	NOUN
ajis02-1971	941	12	journals	journal	NOUN
ajis02-1971	941	13	:	:	PUNCT
ajis02-1971	941	14	a	a	DET
ajis02-1971	941	15	review	review	NOUN
ajis02-1971	941	16	'	'	PUNCT
ajis02-1971	941	17	,	,	PUNCT
ajis02-1971	941	18	journal	journal	NOUN
ajis02-1971	941	19	of	of	ADP
ajis02-1971	941	20	current	current	ADJ
ajis02-1971	941	21	issues	issue	NOUN
ajis02-1971	941	22	&	&	CCONJ
ajis02-1971	941	23	research	research	NOUN
ajis02-1971	941	24	in	in	ADP
ajis02-1971	941	25	advertising	advertising	NOUN
ajis02-1971	941	26	(	(	PUNCT
ajis02-1971	941	27	ctc	ctc	PROPN
ajis02-1971	941	28	press	press	PROPN
ajis02-1971	941	29	)	)	PUNCT
ajis02-1971	941	30	,	,	PUNCT
ajis02-1971	941	31	vol	vol	NOUN
ajis02-1971	941	32	.	.	PROPN
ajis02-1971	941	33	30	30	NUM
ajis02-1971	941	34	,	,	PUNCT
ajis02-1971	941	35	no	no	INTJ
ajis02-1971	941	36	.	.	NOUN
ajis02-1971	941	37	1	1	NUM
ajis02-1971	941	38	,	,	PUNCT
ajis02-1971	941	39	pp	pp	ADJ
ajis02-1971	941	40	.	.	PUNCT
ajis02-1971	942	1	31	31	NUM
ajis02-1971	942	2	-	-	SYM
ajis02-1971	942	3	48	48	NUM
ajis02-1971	942	4	.	.	PUNCT
ajis02-1971	943	1	hagen	hagen	PROPN
ajis02-1971	943	2	,	,	PUNCT
ajis02-1971	943	3	p	p	X
ajis02-1971	943	4	,	,	PUNCT
ajis02-1971	943	5	robertson	robertson	PROPN
ajis02-1971	943	6	,	,	PUNCT
ajis02-1971	943	7	t	t	PROPN
ajis02-1971	943	8	&	&	CCONJ
ajis02-1971	943	9	sadler	sadler	PROPN
ajis02-1971	943	10	,	,	PUNCT
ajis02-1971	943	11	k	k	PROPN
ajis02-1971	943	12	2006	2006	NUM
ajis02-1971	943	13	,	,	PUNCT
ajis02-1971	943	14	'	'	PUNCT
ajis02-1971	943	15	accessing	access	VERB
ajis02-1971	943	16	data	datum	NOUN
ajis02-1971	943	17	:	:	PUNCT
ajis02-1971	943	18	methods	method	NOUN
ajis02-1971	943	19	for	for	ADP
ajis02-1971	943	20	understanding	understand	VERB
ajis02-1971	943	21	mobile	mobile	ADJ
ajis02-1971	943	22	technology	technology	NOUN
ajis02-1971	943	23	use	use	NOUN
ajis02-1971	943	24	'	'	PUNCT
ajis02-1971	943	25	,	,	PUNCT
ajis02-1971	943	26	australasian	australasian	ADJ
ajis02-1971	943	27	journal	journal	NOUN
ajis02-1971	943	28	of	of	ADP
ajis02-1971	943	29	information	information	NOUN
ajis02-1971	943	30	systems	system	NOUN
ajis02-1971	943	31	,	,	PUNCT
ajis02-1971	943	32	vol	vol	NOUN
ajis02-1971	943	33	.	.	PROPN
ajis02-1971	943	34	13	13	NUM
ajis02-1971	943	35	,	,	PUNCT
ajis02-1971	943	36	no	no	INTJ
ajis02-1971	943	37	.	.	NOUN
ajis02-1971	943	38	2	2	NUM
ajis02-1971	943	39	.	.	X
ajis02-1971	943	40	haghirian	haghirian	PROPN
ajis02-1971	943	41	,	,	PUNCT
ajis02-1971	943	42	p	p	PROPN
ajis02-1971	943	43	&	&	CCONJ
ajis02-1971	943	44	inoue	inoue	PROPN
ajis02-1971	943	45	,	,	PUNCT
ajis02-1971	943	46	a	a	DET
ajis02-1971	943	47	2007	2007	NUM
ajis02-1971	943	48	,	,	PUNCT
ajis02-1971	943	49	'	'	PUNCT
ajis02-1971	943	50	an	an	DET
ajis02-1971	943	51	advanced	advanced	ADJ
ajis02-1971	943	52	model	model	NOUN
ajis02-1971	943	53	of	of	ADP
ajis02-1971	943	54	consumer	consumer	NOUN
ajis02-1971	943	55	attitudes	attitude	NOUN
ajis02-1971	943	56	toward	toward	ADP
ajis02-1971	943	57	advertising	advertising	NOUN
ajis02-1971	943	58	on	on	ADP
ajis02-1971	943	59	the	the	DET
ajis02-1971	943	60	mobile	mobile	ADJ
ajis02-1971	943	61	internet	internet	NOUN
ajis02-1971	943	62	'	'	PUNCT
ajis02-1971	943	63	,	,	PUNCT
ajis02-1971	943	64	international	international	ADJ
ajis02-1971	943	65	journal	journal	NOUN
ajis02-1971	943	66	of	of	ADP
ajis02-1971	943	67	mobile	mobile	ADJ
ajis02-1971	943	68	communications	communication	NOUN
ajis02-1971	943	69	,	,	PUNCT
ajis02-1971	943	70	vol	vol	NOUN
ajis02-1971	943	71	.	.	PROPN
ajis02-1971	943	72	5	5	NUM
ajis02-1971	943	73	,	,	PUNCT
ajis02-1971	943	74	no	no	INTJ
ajis02-1971	943	75	.	.	NOUN
ajis02-1971	943	76	1	1	NUM
ajis02-1971	943	77	,	,	PUNCT
ajis02-1971	943	78	pp	pp	ADJ
ajis02-1971	943	79	.	.	PUNCT
ajis02-1971	944	1	48	48	NUM
ajis02-1971	944	2	-	-	SYM
ajis02-1971	944	3	67	67	NUM
ajis02-1971	944	4	.	.	PUNCT
ajis02-1971	945	1	haley	haley	NOUN
ajis02-1971	945	2	,	,	PUNCT
ajis02-1971	945	3	ri	ri	PROPN
ajis02-1971	945	4	1968	1968	NUM
ajis02-1971	945	5	,	,	PUNCT
ajis02-1971	945	6	'	'	PUNCT
ajis02-1971	945	7	benefit	benefit	NOUN
ajis02-1971	945	8	segmentation	segmentation	NOUN
ajis02-1971	945	9	:	:	PUNCT
ajis02-1971	945	10	a	a	DET
ajis02-1971	945	11	decision	decision	NOUN
ajis02-1971	945	12	-	-	PUNCT
ajis02-1971	945	13	oriented	orient	VERB
ajis02-1971	945	14	research	research	NOUN
ajis02-1971	945	15	tool	tool	NOUN
ajis02-1971	945	16	'	'	PART
ajis02-1971	945	17	,	,	PUNCT
ajis02-1971	945	18	journal	journal	NOUN
ajis02-1971	945	19	of	of	ADP
ajis02-1971	945	20	marketing	marketing	NOUN
ajis02-1971	945	21	,	,	PUNCT
ajis02-1971	945	22	vol	vol	NOUN
ajis02-1971	945	23	.	.	PROPN
ajis02-1971	945	24	32	32	NUM
ajis02-1971	945	25	,	,	PUNCT
ajis02-1971	945	26	no	no	INTJ
ajis02-1971	945	27	.	.	NOUN
ajis02-1971	945	28	3	3	NUM
ajis02-1971	945	29	,	,	PUNCT
ajis02-1971	945	30	pp	pp	ADJ
ajis02-1971	945	31	.	.	PUNCT
ajis02-1971	946	1	30	30	NUM
ajis02-1971	946	2	-	-	SYM
ajis02-1971	946	3	35	35	NUM
ajis02-1971	946	4	.	.	PUNCT
ajis02-1971	947	1	hao	hao	PROPN
ajis02-1971	947	2	,	,	PUNCT
ajis02-1971	947	3	l	l	PROPN
ajis02-1971	947	4	,	,	PUNCT
ajis02-1971	947	5	guo	guo	PROPN
ajis02-1971	947	6	,	,	PUNCT
ajis02-1971	947	7	h	h	PROPN
ajis02-1971	947	8	&	&	CCONJ
ajis02-1971	947	9	easley	easley	PROPN
ajis02-1971	947	10	,	,	PUNCT
ajis02-1971	947	11	rf	rf	ADJ
ajis02-1971	947	12	2017	2017	NUM
ajis02-1971	947	13	,	,	PUNCT
ajis02-1971	947	14	'	'	PUNCT
ajis02-1971	947	15	a	a	DET
ajis02-1971	947	16	mobile	mobile	ADJ
ajis02-1971	947	17	platform	platform	NOUN
ajis02-1971	947	18	's	's	PART
ajis02-1971	947	19	in	in	ADP
ajis02-1971	947	20	-	-	PUNCT
ajis02-1971	947	21	app	app	NOUN
ajis02-1971	947	22	advertising	advertising	NOUN
ajis02-1971	947	23	contract	contract	NOUN
ajis02-1971	947	24	under	under	ADP
ajis02-1971	947	25	agency	agency	NOUN
ajis02-1971	947	26	pricing	pricing	NOUN
ajis02-1971	947	27	for	for	ADP
ajis02-1971	947	28	app	app	NOUN
ajis02-1971	947	29	sales	sale	NOUN
ajis02-1971	947	30	'	'	PART
ajis02-1971	947	31	,	,	PUNCT
ajis02-1971	947	32	production	production	NOUN
ajis02-1971	947	33	and	and	CCONJ
ajis02-1971	947	34	operations	operation	NOUN
ajis02-1971	947	35	management	management	NOUN
ajis02-1971	947	36	,	,	PUNCT
ajis02-1971	947	37	vol	vol	NOUN
ajis02-1971	947	38	.	.	PROPN
ajis02-1971	948	1	26	26	NUM
ajis02-1971	948	2	,	,	PUNCT
ajis02-1971	948	3	no	no	INTJ
ajis02-1971	948	4	.	.	NOUN
ajis02-1971	948	5	2	2	NUM
ajis02-1971	948	6	,	,	PUNCT
ajis02-1971	948	7	pp	pp	ADJ
ajis02-1971	948	8	.	.	PUNCT
ajis02-1971	949	1	189	189	NUM
ajis02-1971	949	2	-	-	SYM
ajis02-1971	949	3	202	202	NUM
ajis02-1971	949	4	.	.	PUNCT
ajis02-1971	950	1	hedges	hedge	NOUN
ajis02-1971	950	2	,	,	PUNCT
ajis02-1971	950	3	a	a	PRON
ajis02-1971	950	4	,	,	PUNCT
ajis02-1971	950	5	ford	ford	PROPN
ajis02-1971	950	6	-	-	PUNCT
ajis02-1971	950	7	hutchinson	hutchinson	PROPN
ajis02-1971	950	8	,	,	PUNCT
ajis02-1971	950	9	s	s	PROPN
ajis02-1971	950	10	&	&	CCONJ
ajis02-1971	950	11	stewart	stewart	PROPN
ajis02-1971	950	12	-	-	PUNCT
ajis02-1971	950	13	hunter	hunter	NOUN
ajis02-1971	950	14	,	,	PUNCT
ajis02-1971	950	15	m	m	PROPN
ajis02-1971	950	16	1997	1997	NUM
ajis02-1971	950	17	,	,	PUNCT
ajis02-1971	950	18	testing	test	VERB
ajis02-1971	950	19	to	to	ADP
ajis02-1971	950	20	destruction	destruction	NOUN
ajis02-1971	950	21	:	:	PUNCT
ajis02-1971	950	22	a	a	DET
ajis02-1971	950	23	critical	critical	ADJ
ajis02-1971	950	24	look	look	NOUN
ajis02-1971	950	25	at	at	ADP
ajis02-1971	950	26	the	the	DET
ajis02-1971	950	27	uses	use	NOUN
ajis02-1971	950	28	of	of	ADP
ajis02-1971	950	29	research	research	NOUN
ajis02-1971	950	30	in	in	ADP
ajis02-1971	950	31	advertising	advertising	PROPN
ajis02-1971	950	32	,	,	PUNCT
ajis02-1971	950	33	institute	institute	NOUN
ajis02-1971	950	34	of	of	ADP
ajis02-1971	950	35	practitioners	practitioner	NOUN
ajis02-1971	950	36	in	in	ADP
ajis02-1971	950	37	advertising	advertising	NOUN
ajis02-1971	950	38	.	.	PUNCT
ajis02-1971	951	1	herrewijn	herrewijn	PROPN
ajis02-1971	951	2	,	,	PUNCT
ajis02-1971	951	3	l	l	PROPN
ajis02-1971	951	4	&	&	CCONJ
ajis02-1971	951	5	poels	poels	PROPN
ajis02-1971	951	6	,	,	PUNCT
ajis02-1971	951	7	k	k	PROPN
ajis02-1971	951	8	2018	2018	NUM
ajis02-1971	951	9	,	,	PUNCT
ajis02-1971	951	10	'	'	PUNCT
ajis02-1971	951	11	the	the	DET
ajis02-1971	951	12	effectiveness	effectiveness	NOUN
ajis02-1971	951	13	of	of	ADP
ajis02-1971	951	14	in	in	ADP
ajis02-1971	951	15	-	-	PUNCT
ajis02-1971	951	16	game	game	NOUN
ajis02-1971	951	17	advertising	advertising	NOUN
ajis02-1971	951	18	 	 	SPACE
ajis02-1971	951	19	:	:	PUNCT
ajis02-1971	951	20	examining	examine	VERB
ajis02-1971	951	21	the	the	DET
ajis02-1971	951	22	influence	influence	NOUN
ajis02-1971	951	23	of	of	ADP
ajis02-1971	951	24	ad	ad	NOUN
ajis02-1971	951	25	format	format	NOUN
ajis02-1971	951	26	.	.	PUNCT
ajis02-1971	951	27	'	'	PUNCT
ajis02-1971	951	28	,	,	PUNCT
ajis02-1971	951	29	advances	advance	VERB
ajis02-1971	951	30	in	in	ADP
ajis02-1971	951	31	advertising	advertising	NOUN
ajis02-1971	951	32	research	research	NOUN
ajis02-1971	951	33	,	,	PUNCT
ajis02-1971	951	34	vol	vol	NOUN
ajis02-1971	951	35	.	.	PROPN
ajis02-1971	952	1	9	9	NUM
ajis02-1971	952	2	,	,	PUNCT
ajis02-1971	952	3	no	no	INTJ
ajis02-1971	952	4	.	.	PUNCT
ajis02-1971	952	5	power	power	NOUN
ajis02-1971	952	6	to	to	ADP
ajis02-1971	952	7	consumers	consumer	NOUN
ajis02-1971	952	8	.	.	PUNCT
ajis02-1971	953	1	australasian	australasian	ADJ
ajis02-1971	953	2	journal	journal	NOUN
ajis02-1971	953	3	of	of	ADP
ajis02-1971	953	4	information	information	PROPN
ajis02-1971	953	5	systems	systems	PROPN
ajis02-1971	953	6	truong	truong	PROPN
ajis02-1971	953	7	,	,	PUNCT
ajis02-1971	953	8	nkhoma	nkhoma	PROPN
ajis02-1971	953	9	&	&	CCONJ
ajis02-1971	953	10	pansuwong	pansuwong	ADJ
ajis02-1971	953	11	2019	2019	NUM
ajis02-1971	953	12	,	,	PUNCT
ajis02-1971	953	13	vol	vol	NOUN
ajis02-1971	953	14	23	23	NUM
ajis02-1971	953	15	,	,	PUNCT
ajis02-1971	953	16	research	research	NOUN
ajis02-1971	953	17	article	article	NOUN
ajis02-1971	953	18	integrated	integrate	VERB
ajis02-1971	953	19	effectiveness	effectiveness	NOUN
ajis02-1971	953	20	framework	framework	NOUN
ajis02-1971	953	21	for	for	ADP
ajis02-1971	953	22	in	in	ADP
ajis02-1971	953	23	-	-	PUNCT
ajis02-1971	953	24	app	app	NOUN
ajis02-1971	953	25	advertising	advertising	NOUN
ajis02-1971	953	26	39	39	NUM
ajis02-1971	953	27	hewson	hewson	NOUN
ajis02-1971	953	28	,	,	PUNCT
ajis02-1971	953	29	c	c	NOUN
ajis02-1971	953	30	,	,	PUNCT
ajis02-1971	953	31	vogel	vogel	NOUN
ajis02-1971	953	32	,	,	PUNCT
ajis02-1971	953	33	cm	cm	PROPN
ajis02-1971	953	34	&	&	CCONJ
ajis02-1971	953	35	laurent	laurent	PROPN
ajis02-1971	953	36	,	,	PUNCT
ajis02-1971	953	37	d	d	PROPN
ajis02-1971	953	38	2016	2016	NUM
ajis02-1971	953	39	,	,	PUNCT
ajis02-1971	953	40	internet	internet	NOUN
ajis02-1971	953	41	research	research	NOUN
ajis02-1971	953	42	methods	method	NOUN
ajis02-1971	953	43	,	,	PUNCT
ajis02-1971	953	44	second	second	ADJ
ajis02-1971	953	45	edition	edition	NOUN
ajis02-1971	953	46	edn	edn	NOUN
ajis02-1971	953	47	,	,	PUNCT
ajis02-1971	953	48	sage	sage	NOUN
ajis02-1971	953	49	publications	publications	PROPN
ajis02-1971	953	50	ltd	ltd	PROPN
ajis02-1971	953	51	,	,	PUNCT
ajis02-1971	953	52	london	london	PROPN
ajis02-1971	953	53	.	.	PUNCT
ajis02-1971	954	1	hirose	hirose	PROPN
ajis02-1971	954	2	,	,	PUNCT
ajis02-1971	954	3	m	m	PROPN
ajis02-1971	954	4	,	,	PUNCT
ajis02-1971	954	5	mineo	mineo	PROPN
ajis02-1971	954	6	,	,	PUNCT
ajis02-1971	954	7	k	k	PROPN
ajis02-1971	954	8	&	&	CCONJ
ajis02-1971	954	9	tabe	tabe	PROPN
ajis02-1971	954	10	,	,	PUNCT
ajis02-1971	954	11	k	k	PROPN
ajis02-1971	954	12	2017	2017	NUM
ajis02-1971	954	13	,	,	PUNCT
ajis02-1971	954	14	'	'	PUNCT
ajis02-1971	954	15	the	the	DET
ajis02-1971	954	16	influence	influence	NOUN
ajis02-1971	954	17	of	of	ADP
ajis02-1971	954	18	personal	personal	ADJ
ajis02-1971	954	19	data	datum	NOUN
ajis02-1971	954	20	usage	usage	NOUN
ajis02-1971	954	21	on	on	ADP
ajis02-1971	954	22	mobile	mobile	ADJ
ajis02-1971	954	23	apps	app	NOUN
ajis02-1971	954	24	'	'	PART
ajis02-1971	954	25	,	,	PUNCT
ajis02-1971	954	26	in	in	ADP
ajis02-1971	954	27	advances	advance	NOUN
ajis02-1971	954	28	in	in	ADP
ajis02-1971	954	29	advertising	advertising	NOUN
ajis02-1971	954	30	research	research	NOUN
ajis02-1971	954	31	(	(	PUNCT
ajis02-1971	954	32	vol	vol	NOUN
ajis02-1971	954	33	.	.	PUNCT
ajis02-1971	954	34	vii	vii	PROPN
ajis02-1971	954	35	)	)	PUNCT
ajis02-1971	954	36	,	,	PUNCT
ajis02-1971	954	37	springer	springer	NOUN
ajis02-1971	954	38	,	,	PUNCT
ajis02-1971	954	39	pp	pp	ADJ
ajis02-1971	954	40	.	.	PUNCT
ajis02-1971	955	1	101	101	NUM
ajis02-1971	955	2	-	-	SYM
ajis02-1971	955	3	113	113	NUM
ajis02-1971	955	4	.	.	PUNCT
ajis02-1971	955	5	hoffman	hoffman	PROPN
ajis02-1971	955	6	,	,	PUNCT
ajis02-1971	955	7	dl	dl	PROPN
ajis02-1971	955	8	&	&	CCONJ
ajis02-1971	955	9	novak	novak	PROPN
ajis02-1971	955	10	,	,	PUNCT
ajis02-1971	955	11	tp	tp	ADP
ajis02-1971	955	12	2000	2000	NUM
ajis02-1971	955	13	,	,	PUNCT
ajis02-1971	955	14	'	'	PUNCT
ajis02-1971	955	15	advertising	advertising	NOUN
ajis02-1971	955	16	pricing	pricing	NOUN
ajis02-1971	955	17	models	model	NOUN
ajis02-1971	955	18	for	for	ADP
ajis02-1971	955	19	the	the	DET
ajis02-1971	955	20	world	world	NOUN
ajis02-1971	955	21	wide	wide	ADJ
ajis02-1971	955	22	web	web	NOUN
ajis02-1971	955	23	'	'	PUNCT
ajis02-1971	955	24	,	,	PUNCT
ajis02-1971	955	25	internet	internet	NOUN
ajis02-1971	955	26	publishing	publishing	NOUN
ajis02-1971	955	27	and	and	CCONJ
ajis02-1971	955	28	beyond	beyond	ADP
ajis02-1971	955	29	:	:	PUNCT
ajis02-1971	955	30	the	the	DET
ajis02-1971	955	31	economics	economic	NOUN
ajis02-1971	955	32	of	of	ADP
ajis02-1971	955	33	digital	digital	ADJ
ajis02-1971	955	34	information	information	NOUN
ajis02-1971	955	35	and	and	CCONJ
ajis02-1971	955	36	intellectual	intellectual	ADJ
ajis02-1971	955	37	property	property	NOUN
ajis02-1971	955	38	,	,	PUNCT
ajis02-1971	955	39	vol	vol	NOUN
ajis02-1971	955	40	.	.	PROPN
ajis02-1971	955	41	5	5	NUM
ajis02-1971	955	42	,	,	PUNCT
ajis02-1971	955	43	p.	p.	NOUN
ajis02-1971	955	44	2	2	NUM
ajis02-1971	955	45	.	.	PUNCT
ajis02-1971	955	46	holliman	holliman	NOUN
ajis02-1971	955	47	,	,	PUNCT
ajis02-1971	955	48	g	g	PROPN
ajis02-1971	955	49	&	&	CCONJ
ajis02-1971	955	50	rowley	rowley	PROPN
ajis02-1971	955	51	,	,	PUNCT
ajis02-1971	955	52	j	j	PROPN
ajis02-1971	955	53	2014	2014	NUM
ajis02-1971	955	54	,	,	PUNCT
ajis02-1971	955	55	'	'	PUNCT
ajis02-1971	955	56	business	business	NOUN
ajis02-1971	955	57	to	to	PART
ajis02-1971	955	58	business	business	VERB
ajis02-1971	955	59	digital	digital	ADJ
ajis02-1971	955	60	content	content	NOUN
ajis02-1971	955	61	marketing	marketing	NOUN
ajis02-1971	955	62	:	:	PUNCT
ajis02-1971	955	63	marketers	marketer	NOUN
ajis02-1971	955	64	’	’	PART
ajis02-1971	955	65	perceptions	perception	NOUN
ajis02-1971	955	66	of	of	ADP
ajis02-1971	955	67	best	good	ADJ
ajis02-1971	955	68	practice	practice	NOUN
ajis02-1971	955	69	'	'	PART
ajis02-1971	955	70	,	,	PUNCT
ajis02-1971	955	71	journal	journal	NOUN
ajis02-1971	955	72	of	of	ADP
ajis02-1971	955	73	research	research	NOUN
ajis02-1971	955	74	in	in	ADP
ajis02-1971	955	75	interactive	interactive	ADJ
ajis02-1971	955	76	marketing	marketing	NOUN
ajis02-1971	955	77	,	,	PUNCT
ajis02-1971	955	78	vol	vol	NOUN
ajis02-1971	955	79	.	.	PROPN
ajis02-1971	955	80	8	8	NUM
ajis02-1971	955	81	,	,	PUNCT
ajis02-1971	955	82	no	no	INTJ
ajis02-1971	955	83	.	.	NOUN
ajis02-1971	955	84	4	4	NUM
ajis02-1971	955	85	,	,	PUNCT
ajis02-1971	955	86	pp	pp	ADJ
ajis02-1971	955	87	.	.	PUNCT
ajis02-1971	956	1	269	269	NUM
ajis02-1971	956	2	-	-	SYM
ajis02-1971	956	3	293	293	NUM
ajis02-1971	956	4	.	.	PUNCT
ajis02-1971	957	1	hollis	hollis	PROPN
ajis02-1971	957	2	,	,	PUNCT
ajis02-1971	957	3	n	n	PROPN
ajis02-1971	957	4	2005	2005	NUM
ajis02-1971	957	5	,	,	PUNCT
ajis02-1971	957	6	'	'	NUM
ajis02-1971	957	7	ten	ten	NUM
ajis02-1971	957	8	years	year	NOUN
ajis02-1971	957	9	of	of	ADP
ajis02-1971	957	10	learning	learn	VERB
ajis02-1971	957	11	on	on	ADP
ajis02-1971	957	12	how	how	SCONJ
ajis02-1971	957	13	online	online	ADJ
ajis02-1971	957	14	advertising	advertising	NOUN
ajis02-1971	957	15	builds	build	VERB
ajis02-1971	957	16	brands	brand	NOUN
ajis02-1971	957	17	'	'	PART
ajis02-1971	957	18	,	,	PUNCT
ajis02-1971	957	19	journal	journal	NOUN
ajis02-1971	957	20	of	of	ADP
ajis02-1971	957	21	advertising	advertising	NOUN
ajis02-1971	957	22	research	research	NOUN
ajis02-1971	957	23	,	,	PUNCT
ajis02-1971	957	24	vol	vol	NOUN
ajis02-1971	957	25	.	.	PROPN
ajis02-1971	958	1	45	45	NUM
ajis02-1971	958	2	,	,	PUNCT
ajis02-1971	958	3	no	no	INTJ
ajis02-1971	958	4	.	.	NOUN
ajis02-1971	958	5	2	2	NUM
ajis02-1971	958	6	,	,	PUNCT
ajis02-1971	958	7	pp	pp	ADJ
ajis02-1971	958	8	.	.	PUNCT
ajis02-1971	959	1	255	255	NUM
ajis02-1971	959	2	-	-	SYM
ajis02-1971	959	3	268	268	NUM
ajis02-1971	959	4	.	.	PUNCT
ajis02-1971	960	1	hoque	hoque	NOUN
ajis02-1971	960	2	,	,	PUNCT
ajis02-1971	960	3	ay	ay	PROPN
ajis02-1971	960	4	&	&	CCONJ
ajis02-1971	960	5	lohse	lohse	PROPN
ajis02-1971	960	6	,	,	PUNCT
ajis02-1971	960	7	gl	gl	PROPN
ajis02-1971	960	8	1999	1999	NUM
ajis02-1971	960	9	,	,	PUNCT
ajis02-1971	960	10	'	'	PUNCT
ajis02-1971	960	11	an	an	DET
ajis02-1971	960	12	information	information	NOUN
ajis02-1971	960	13	search	search	NOUN
ajis02-1971	960	14	cost	cost	NOUN
ajis02-1971	960	15	perspective	perspective	NOUN
ajis02-1971	960	16	for	for	ADP
ajis02-1971	960	17	designing	design	VERB
ajis02-1971	960	18	interfaces	interface	NOUN
ajis02-1971	960	19	for	for	ADP
ajis02-1971	960	20	electronic	electronic	ADJ
ajis02-1971	960	21	commerce	commerce	NOUN
ajis02-1971	960	22	'	'	PART
ajis02-1971	960	23	,	,	PUNCT
ajis02-1971	960	24	journal	journal	NOUN
ajis02-1971	960	25	of	of	ADP
ajis02-1971	960	26	marketing	marketing	NOUN
ajis02-1971	960	27	research	research	NOUN
ajis02-1971	960	28	,	,	PUNCT
ajis02-1971	960	29	vol	vol	NOUN
ajis02-1971	960	30	.	.	PROPN
ajis02-1971	961	1	36	36	NUM
ajis02-1971	961	2	,	,	PUNCT
ajis02-1971	961	3	no	no	INTJ
ajis02-1971	961	4	.	.	NOUN
ajis02-1971	961	5	3	3	NUM
ajis02-1971	961	6	,	,	PUNCT
ajis02-1971	961	7	pp	pp	ADJ
ajis02-1971	961	8	.	.	PUNCT
ajis02-1971	961	9	387394	387394	NUM
ajis02-1971	961	10	.	.	PUNCT
ajis02-1971	962	1	iab	iab	PROPN
ajis02-1971	962	2	,	,	PUNCT
ajis02-1971	962	3	iab	iab	PROPN
ajis02-1971	962	4	2017	2017	NUM
ajis02-1971	962	5	,	,	PUNCT
ajis02-1971	962	6	'	'	PUNCT
ajis02-1971	962	7	internet	internet	NOUN
ajis02-1971	962	8	advertising	advertising	NOUN
ajis02-1971	962	9	revenue	revenue	NOUN
ajis02-1971	962	10	report	report	NOUN
ajis02-1971	962	11	'	'	PART
ajis02-1971	962	12	,	,	PUNCT
ajis02-1971	962	13	internet	internet	NOUN
ajis02-1971	962	14	advertising	advertising	NOUN
ajis02-1971	962	15	revenue	revenue	NOUN
ajis02-1971	962	16	report	report	NOUN
ajis02-1971	962	17	,	,	PUNCT
ajis02-1971	962	18	<	<	X
ajis02-1971	962	19	www.iab.com	www.iab.com	X
ajis02-1971	962	20	>	>	X
ajis02-1971	962	21	.	.	PUNCT
ajis02-1971	963	1	'	'	PUNCT
ajis02-1971	963	2	iab	iab	PROPN
ajis02-1971	963	3	new	new	PROPN
ajis02-1971	963	4	standard	standard	ADJ
ajis02-1971	963	5	ad	ad	NOUN
ajis02-1971	963	6	unit	unit	NOUN
ajis02-1971	963	7	portfolio	portfolio	NOUN
ajis02-1971	963	8	'	'	PART
ajis02-1971	963	9	2017	2017	NUM
ajis02-1971	963	10	.	.	PUNCT
ajis02-1971	964	1	idwan	idwan	PROPN
ajis02-1971	964	2	,	,	PUNCT
ajis02-1971	964	3	s	s	PROPN
ajis02-1971	964	4	,	,	PUNCT
ajis02-1971	964	5	alramouni	alramouni	PROPN
ajis02-1971	964	6	,	,	PUNCT
ajis02-1971	964	7	s	s	PROPN
ajis02-1971	964	8	,	,	PUNCT
ajis02-1971	964	9	al	al	PROPN
ajis02-1971	964	10	-	-	PUNCT
ajis02-1971	964	11	adhaileh	adhaileh	PROPN
ajis02-1971	964	12	,	,	PUNCT
ajis02-1971	964	13	m	m	PROPN
ajis02-1971	964	14	&	&	CCONJ
ajis02-1971	964	15	al	al	PROPN
ajis02-1971	964	16	-	-	PUNCT
ajis02-1971	964	17	khasawneh	khasawneh	PROPN
ajis02-1971	964	18	,	,	PUNCT
ajis02-1971	964	19	a	a	DET
ajis02-1971	964	20	2008	2008	NUM
ajis02-1971	964	21	,	,	PUNCT
ajis02-1971	964	22	'	'	PUNCT
ajis02-1971	964	23	enhancing	enhance	VERB
ajis02-1971	964	24	mobile	mobile	ADJ
ajis02-1971	964	25	advertising	advertising	NOUN
ajis02-1971	964	26	via	via	ADP
ajis02-1971	964	27	bluetooth	bluetooth	PROPN
ajis02-1971	964	28	technology	technology	PROPN
ajis02-1971	964	29	'	'	PART
ajis02-1971	964	30	,	,	PUNCT
ajis02-1971	964	31	international	international	ADJ
ajis02-1971	964	32	journal	journal	NOUN
ajis02-1971	964	33	of	of	ADP
ajis02-1971	964	34	mobile	mobile	ADJ
ajis02-1971	964	35	communications	communication	NOUN
ajis02-1971	964	36	,	,	PUNCT
ajis02-1971	964	37	vol	vol	NOUN
ajis02-1971	964	38	.	.	PROPN
ajis02-1971	964	39	6	6	NUM
ajis02-1971	964	40	,	,	PUNCT
ajis02-1971	964	41	no	no	INTJ
ajis02-1971	964	42	.	.	NOUN
ajis02-1971	964	43	5	5	NUM
ajis02-1971	964	44	,	,	PUNCT
ajis02-1971	964	45	pp	pp	ADJ
ajis02-1971	964	46	.	.	PUNCT
ajis02-1971	965	1	587	587	NUM
ajis02-1971	965	2	-	-	SYM
ajis02-1971	965	3	597	597	NUM
ajis02-1971	965	4	.	.	PUNCT
ajis02-1971	966	1	'	'	PUNCT
ajis02-1971	966	2	interactive	interactive	ADJ
ajis02-1971	966	3	audience	audience	NOUN
ajis02-1971	966	4	measurement	measurement	NOUN
ajis02-1971	966	5	and	and	CCONJ
ajis02-1971	966	6	advertising	advertising	NOUN
ajis02-1971	966	7	campaign	campaign	NOUN
ajis02-1971	966	8	reporting	reporting	NOUN
ajis02-1971	966	9	and	and	CCONJ
ajis02-1971	966	10	audit	audit	NOUN
ajis02-1971	966	11	guidelines	guideline	NOUN
ajis02-1971	966	12	'	'	PART
ajis02-1971	966	13	2014	2014	NUM
ajis02-1971	966	14	,	,	PUNCT
ajis02-1971	966	15	september	september	PROPN
ajis02-1971	966	16	,	,	PUNCT
ajis02-1971	966	17	<	<	X
ajis02-1971	966	18	https://www.iab.com/wp-content/uploads/2015/06/adimpression-measurment-guideline-us.pdf	https://www.iab.com/wp-content/uploads/2015/06/adimpression-measurment-guideline-us.pdf	X
ajis02-1971	966	19	>	>	X
ajis02-1971	966	20	.	.	PUNCT
ajis02-1971	967	1	internet	internet	NOUN
ajis02-1971	967	2	advertising	advertising	NOUN
ajis02-1971	967	3	revenue	revenue	NOUN
ajis02-1971	967	4	report	report	NOUN
ajis02-1971	967	5	1996	1996	NUM
ajis02-1971	967	6	-	-	SYM
ajis02-1971	967	7	2016	2016	NUM
ajis02-1971	967	8	,	,	PUNCT
ajis02-1971	967	9	<	<	X
ajis02-1971	967	10	https://www.iab.com/insights/iab-internetadvertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2/	https://www.iab.com/insights/iab-internetadvertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2/	X
ajis02-1971	967	11	>	>	X
ajis02-1971	967	12	.	.	PUNCT
ajis02-1971	968	1	jansen	jansen	PROPN
ajis02-1971	968	2	,	,	PUNCT
ajis02-1971	968	3	bj	bj	PROPN
ajis02-1971	968	4	&	&	CCONJ
ajis02-1971	968	5	spink	spink	PROPN
ajis02-1971	968	6	,	,	PUNCT
ajis02-1971	968	7	a	a	DET
ajis02-1971	968	8	2007	2007	NUM
ajis02-1971	968	9	,	,	PUNCT
ajis02-1971	968	10	'	'	PUNCT
ajis02-1971	968	11	sponsored	sponsor	VERB
ajis02-1971	968	12	search	search	NOUN
ajis02-1971	968	13	:	:	PUNCT
ajis02-1971	968	14	is	be	AUX
ajis02-1971	968	15	money	money	NOUN
ajis02-1971	968	16	a	a	DET
ajis02-1971	968	17	motivator	motivator	NOUN
ajis02-1971	968	18	for	for	ADP
ajis02-1971	968	19	providing	provide	VERB
ajis02-1971	968	20	relevant	relevant	ADJ
ajis02-1971	968	21	results	result	NOUN
ajis02-1971	968	22	?	?	PUNCT
ajis02-1971	968	23	'	'	PUNCT
ajis02-1971	968	24	,	,	PUNCT
ajis02-1971	968	25	computer	computer	NOUN
ajis02-1971	968	26	,	,	PUNCT
ajis02-1971	968	27	vol	vol	NOUN
ajis02-1971	968	28	.	.	PROPN
ajis02-1971	968	29	40	40	NUM
ajis02-1971	968	30	,	,	PUNCT
ajis02-1971	968	31	no	no	INTJ
ajis02-1971	968	32	.	.	NOUN
ajis02-1971	968	33	8	8	NUM
ajis02-1971	968	34	,	,	PUNCT
ajis02-1971	968	35	pp	pp	ADJ
ajis02-1971	968	36	.	.	PUNCT
ajis02-1971	969	1	52	52	NUM
ajis02-1971	969	2	-	-	SYM
ajis02-1971	969	3	57	57	NUM
ajis02-1971	969	4	.	.	PUNCT
ajis02-1971	970	1	jefferson	jefferson	PROPN
ajis02-1971	970	2	,	,	PUNCT
ajis02-1971	970	3	s	s	PROPN
ajis02-1971	970	4	&	&	CCONJ
ajis02-1971	970	5	tanton	tanton	PROPN
ajis02-1971	970	6	,	,	PUNCT
ajis02-1971	970	7	s	s	NOUN
ajis02-1971	970	8	2015	2015	NUM
ajis02-1971	970	9	,	,	PUNCT
ajis02-1971	970	10	valuable	valuable	ADJ
ajis02-1971	970	11	content	content	NOUN
ajis02-1971	970	12	marketing	marketing	NOUN
ajis02-1971	970	13	:	:	PUNCT
ajis02-1971	970	14	how	how	SCONJ
ajis02-1971	970	15	to	to	PART
ajis02-1971	970	16	make	make	VERB
ajis02-1971	970	17	quality	quality	NOUN
ajis02-1971	970	18	content	content	VERB
ajis02-1971	970	19	your	your	PRON
ajis02-1971	970	20	key	key	NOUN
ajis02-1971	970	21	to	to	ADP
ajis02-1971	970	22	success	success	NOUN
ajis02-1971	970	23	,	,	PUNCT
ajis02-1971	970	24	kogan	kogan	PROPN
ajis02-1971	970	25	page	page	NOUN
ajis02-1971	970	26	publishers	publisher	NOUN
ajis02-1971	970	27	.	.	PUNCT
ajis02-1971	971	1	jeong	jeong	PROPN
ajis02-1971	971	2	,	,	PUNCT
ajis02-1971	971	3	ej	ej	PROPN
ajis02-1971	971	4	&	&	CCONJ
ajis02-1971	971	5	biocca	biocca	PROPN
ajis02-1971	971	6	,	,	PUNCT
ajis02-1971	971	7	fa	fa	PROPN
ajis02-1971	971	8	2012	2012	NUM
ajis02-1971	971	9	,	,	PUNCT
ajis02-1971	971	10	'	'	PUNCT
ajis02-1971	971	11	are	be	AUX
ajis02-1971	971	12	there	there	PRON
ajis02-1971	971	13	optimal	optimal	ADJ
ajis02-1971	971	14	levels	level	NOUN
ajis02-1971	971	15	of	of	ADP
ajis02-1971	971	16	arousal	arousal	NOUN
ajis02-1971	971	17	to	to	AUX
ajis02-1971	971	18	memory	memory	NOUN
ajis02-1971	971	19	?	?	PUNCT
ajis02-1971	972	1	effects	effect	NOUN
ajis02-1971	972	2	of	of	ADP
ajis02-1971	972	3	arousal	arousal	NOUN
ajis02-1971	972	4	,	,	PUNCT
ajis02-1971	972	5	centrality	centrality	NOUN
ajis02-1971	972	6	,	,	PUNCT
ajis02-1971	972	7	and	and	CCONJ
ajis02-1971	972	8	familiarity	familiarity	NOUN
ajis02-1971	972	9	on	on	ADP
ajis02-1971	972	10	brand	brand	NOUN
ajis02-1971	972	11	memory	memory	NOUN
ajis02-1971	972	12	in	in	ADP
ajis02-1971	972	13	video	video	NOUN
ajis02-1971	972	14	games	game	NOUN
ajis02-1971	972	15	'	'	PART
ajis02-1971	972	16	,	,	PUNCT
ajis02-1971	972	17	computers	computer	NOUN
ajis02-1971	972	18	in	in	ADP
ajis02-1971	972	19	human	human	ADJ
ajis02-1971	972	20	behavior	behavior	NOUN
ajis02-1971	972	21	,	,	PUNCT
ajis02-1971	972	22	vol	vol	NOUN
ajis02-1971	972	23	.	.	PROPN
ajis02-1971	972	24	28	28	NUM
ajis02-1971	972	25	,	,	PUNCT
ajis02-1971	972	26	no	no	INTJ
ajis02-1971	972	27	.	.	NOUN
ajis02-1971	972	28	2	2	NUM
ajis02-1971	972	29	,	,	PUNCT
ajis02-1971	972	30	pp	pp	ADJ
ajis02-1971	972	31	.	.	PUNCT
ajis02-1971	972	32	285	285	NUM
ajis02-1971	972	33	-	-	SYM
ajis02-1971	972	34	291	291	NUM
ajis02-1971	972	35	.	.	PUNCT
ajis02-1971	973	1	jiang	jiang	PROPN
ajis02-1971	973	2	,	,	PUNCT
ajis02-1971	973	3	j	j	PROPN
ajis02-1971	973	4	,	,	PUNCT
ajis02-1971	973	5	liang	liang	PROPN
ajis02-1971	973	6	,	,	PUNCT
ajis02-1971	973	7	t	t	PROPN
ajis02-1971	973	8	-	-	PUNCT
ajis02-1971	973	9	p	p	PROPN
ajis02-1971	973	10	&	&	CCONJ
ajis02-1971	973	11	tsai	tsai	PROPN
ajis02-1971	973	12	,	,	PUNCT
ajis02-1971	973	13	jc	jc	PROPN
ajis02-1971	973	14	-	-	PUNCT
ajis02-1971	973	15	a	a	DET
ajis02-1971	973	16	2019	2019	NUM
ajis02-1971	973	17	,	,	PUNCT
ajis02-1971	973	18	'	'	PUNCT
ajis02-1971	973	19	knowledge	knowledge	NOUN
ajis02-1971	973	20	profile	profile	NOUN
ajis02-1971	973	21	in	in	ADP
ajis02-1971	973	22	pajais	pajais	PROPN
ajis02-1971	973	23	:	:	PUNCT
ajis02-1971	973	24	a	a	DET
ajis02-1971	973	25	review	review	NOUN
ajis02-1971	973	26	of	of	ADP
ajis02-1971	973	27	literature	literature	NOUN
ajis02-1971	973	28	and	and	CCONJ
ajis02-1971	973	29	future	future	ADJ
ajis02-1971	973	30	research	research	NOUN
ajis02-1971	973	31	directions	direction	NOUN
ajis02-1971	973	32	'	'	PART
ajis02-1971	973	33	,	,	PUNCT
ajis02-1971	973	34	pacific	pacific	PROPN
ajis02-1971	973	35	asia	asia	PROPN
ajis02-1971	973	36	journal	journal	PROPN
ajis02-1971	973	37	of	of	ADP
ajis02-1971	973	38	the	the	DET
ajis02-1971	973	39	association	association	NOUN
ajis02-1971	973	40	for	for	ADP
ajis02-1971	973	41	information	information	NOUN
ajis02-1971	973	42	systems	system	NOUN
ajis02-1971	973	43	,	,	PUNCT
ajis02-1971	973	44	vol	vol	NOUN
ajis02-1971	973	45	.	.	PROPN
ajis02-1971	973	46	11	11	NUM
ajis02-1971	973	47	,	,	PUNCT
ajis02-1971	973	48	no	no	INTJ
ajis02-1971	973	49	.	.	NOUN
ajis02-1971	973	50	1	1	X
ajis02-1971	973	51	.	.	X
ajis02-1971	974	1	johnson	johnson	PROPN
ajis02-1971	974	2	,	,	PUNCT
ajis02-1971	974	3	ej	ej	PROPN
ajis02-1971	974	4	,	,	PUNCT
ajis02-1971	974	5	moe	moe	PROPN
ajis02-1971	974	6	,	,	PUNCT
ajis02-1971	974	7	ww	ww	PROPN
ajis02-1971	974	8	,	,	PUNCT
ajis02-1971	974	9	fader	fader	NOUN
ajis02-1971	974	10	,	,	PUNCT
ajis02-1971	974	11	ps	ps	PROPN
ajis02-1971	974	12	,	,	PUNCT
ajis02-1971	974	13	bellman	bellman	NOUN
ajis02-1971	974	14	,	,	PUNCT
ajis02-1971	974	15	s	s	PROPN
ajis02-1971	974	16	&	&	CCONJ
ajis02-1971	974	17	lohse	lohse	PROPN
ajis02-1971	974	18	,	,	PUNCT
ajis02-1971	974	19	gl	gl	PROPN
ajis02-1971	974	20	2004	2004	NUM
ajis02-1971	974	21	,	,	PUNCT
ajis02-1971	974	22	'	'	PUNCT
ajis02-1971	974	23	on	on	ADP
ajis02-1971	974	24	the	the	DET
ajis02-1971	974	25	depth	depth	NOUN
ajis02-1971	974	26	and	and	CCONJ
ajis02-1971	974	27	dynamics	dynamic	NOUN
ajis02-1971	974	28	of	of	ADP
ajis02-1971	974	29	online	online	ADJ
ajis02-1971	974	30	search	search	NOUN
ajis02-1971	974	31	behavior	behavior	NOUN
ajis02-1971	974	32	'	'	PART
ajis02-1971	974	33	,	,	PUNCT
ajis02-1971	974	34	management	management	NOUN
ajis02-1971	974	35	science	science	NOUN
ajis02-1971	974	36	,	,	PUNCT
ajis02-1971	974	37	vol	vol	NOUN
ajis02-1971	974	38	.	.	PROPN
ajis02-1971	974	39	50	50	NUM
ajis02-1971	974	40	,	,	PUNCT
ajis02-1971	974	41	no	no	INTJ
ajis02-1971	974	42	.	.	NOUN
ajis02-1971	974	43	3	3	NUM
ajis02-1971	974	44	,	,	PUNCT
ajis02-1971	974	45	p.	p.	NOUN
ajis02-1971	974	46	299	299	NUM
ajis02-1971	974	47	.	.	PUNCT
ajis02-1971	975	1	johnson	johnson	PROPN
ajis02-1971	975	2	,	,	PUNCT
ajis02-1971	975	3	g	g	PROPN
ajis02-1971	975	4	&	&	CCONJ
ajis02-1971	975	5	lewis	lewis	PROPN
ajis02-1971	975	6	,	,	PUNCT
ajis02-1971	975	7	ra	ra	PROPN
ajis02-1971	975	8	2015	2015	NUM
ajis02-1971	975	9	,	,	PUNCT
ajis02-1971	975	10	'	'	PUNCT
ajis02-1971	975	11	cost	cost	NOUN
ajis02-1971	975	12	per	per	ADP
ajis02-1971	975	13	incremental	incremental	ADJ
ajis02-1971	975	14	action	action	NOUN
ajis02-1971	975	15	:	:	PUNCT
ajis02-1971	975	16	efficient	efficient	ADJ
ajis02-1971	975	17	pricing	pricing	NOUN
ajis02-1971	975	18	of	of	ADP
ajis02-1971	975	19	advertising	advertising	NOUN
ajis02-1971	975	20	'	'	PUNCT
ajis02-1971	975	21	,	,	PUNCT
ajis02-1971	975	22	vol	vol	NOUN
ajis02-1971	975	23	.	.	PUNCT
ajis02-1971	976	1	australasian	australasian	ADJ
ajis02-1971	976	2	journal	journal	NOUN
ajis02-1971	976	3	of	of	ADP
ajis02-1971	976	4	information	information	PROPN
ajis02-1971	976	5	systems	systems	PROPN
ajis02-1971	976	6	truong	truong	PROPN
ajis02-1971	976	7	,	,	PUNCT
ajis02-1971	976	8	nkhoma	nkhoma	PROPN
ajis02-1971	976	9	&	&	CCONJ
ajis02-1971	976	10	pansuwong	pansuwong	ADJ
ajis02-1971	976	11	2019	2019	NUM
ajis02-1971	976	12	,	,	PUNCT
ajis02-1971	976	13	vol	vol	NOUN
ajis02-1971	976	14	23	23	NUM
ajis02-1971	976	15	,	,	PUNCT
ajis02-1971	976	16	research	research	NOUN
ajis02-1971	976	17	article	article	NOUN
ajis02-1971	976	18	integrated	integrate	VERB
ajis02-1971	976	19	effectiveness	effectiveness	NOUN
ajis02-1971	976	20	framework	framework	NOUN
ajis02-1971	976	21	for	for	ADP
ajis02-1971	976	22	in	in	ADP
ajis02-1971	976	23	-	-	PUNCT
ajis02-1971	976	24	app	app	NOUN
ajis02-1971	976	25	advertising	advertising	NOUN
ajis02-1971	976	26	40	40	NUM
ajis02-1971	976	27	josephson	josephson	PROPN
ajis02-1971	976	28	,	,	PUNCT
ajis02-1971	976	29	s	s	PROPN
ajis02-1971	976	30	2004	2004	NUM
ajis02-1971	976	31	,	,	PUNCT
ajis02-1971	976	32	'	'	PUNCT
ajis02-1971	976	33	eye	eye	NOUN
ajis02-1971	976	34	tracking	tracking	NOUN
ajis02-1971	976	35	methodology	methodology	NOUN
ajis02-1971	976	36	and	and	CCONJ
ajis02-1971	976	37	the	the	DET
ajis02-1971	976	38	internet	internet	NOUN
ajis02-1971	976	39	'	'	PUNCT
ajis02-1971	976	40	,	,	PUNCT
ajis02-1971	976	41	in	in	ADP
ajis02-1971	976	42	handbook	handbook	NOUN
ajis02-1971	976	43	of	of	ADP
ajis02-1971	976	44	visual	visual	ADJ
ajis02-1971	976	45	communication	communication	NOUN
ajis02-1971	976	46	,	,	PUNCT
ajis02-1971	976	47	routledge	routledge	PROPN
ajis02-1971	976	48	,	,	PUNCT
ajis02-1971	976	49	pp	pp	PROPN
ajis02-1971	976	50	.	.	PUNCT
ajis02-1971	977	1	85	85	NUM
ajis02-1971	977	2	-	-	SYM
ajis02-1971	977	3	102	102	NUM
ajis02-1971	977	4	.	.	PUNCT
ajis02-1971	978	1	karimova	karimova	NOUN
ajis02-1971	978	2	,	,	PUNCT
ajis02-1971	978	3	gz	gz	PROPN
ajis02-1971	978	4	2012	2012	NUM
ajis02-1971	978	5	,	,	PUNCT
ajis02-1971	978	6	'	'	PUNCT
ajis02-1971	978	7	toward	toward	ADP
ajis02-1971	978	8	a	a	DET
ajis02-1971	978	9	bakhtinian	bakhtinian	ADJ
ajis02-1971	978	10	typology	typology	NOUN
ajis02-1971	978	11	of	of	ADP
ajis02-1971	978	12	ambient	ambient	ADJ
ajis02-1971	978	13	advertising	advertising	NOUN
ajis02-1971	978	14	'	'	PUNCT
ajis02-1971	978	15	,	,	PUNCT
ajis02-1971	978	16	journal	journal	NOUN
ajis02-1971	978	17	of	of	ADP
ajis02-1971	978	18	marketing	marketing	NOUN
ajis02-1971	978	19	communications	communication	NOUN
ajis02-1971	978	20	,	,	PUNCT
ajis02-1971	978	21	vol	vol	NOUN
ajis02-1971	978	22	.	.	PROPN
ajis02-1971	978	23	20	20	NUM
ajis02-1971	978	24	,	,	PUNCT
ajis02-1971	978	25	no	no	INTJ
ajis02-1971	978	26	.	.	NOUN
ajis02-1971	978	27	4	4	NUM
ajis02-1971	978	28	,	,	PUNCT
ajis02-1971	978	29	pp	pp	ADJ
ajis02-1971	978	30	.	.	PUNCT
ajis02-1971	979	1	251	251	NUM
ajis02-1971	979	2	-	-	SYM
ajis02-1971	979	3	269	269	NUM
ajis02-1971	979	4	.	.	PUNCT
ajis02-1971	979	5	karp	karp	PROPN
ajis02-1971	979	6	,	,	PUNCT
ajis02-1971	979	7	s	s	PROPN
ajis02-1971	979	8	2008	2008	NUM
ajis02-1971	979	9	,	,	PUNCT
ajis02-1971	979	10	'	'	PUNCT
ajis02-1971	979	11	google	google	PROPN
ajis02-1971	979	12	adwords	adword	NOUN
ajis02-1971	979	13	:	:	PUNCT
ajis02-1971	979	14	a	a	DET
ajis02-1971	979	15	brief	brief	ADJ
ajis02-1971	979	16	history	history	NOUN
ajis02-1971	979	17	of	of	ADP
ajis02-1971	979	18	online	online	ADJ
ajis02-1971	979	19	advertising	advertising	NOUN
ajis02-1971	979	20	innovation	innovation	NOUN
ajis02-1971	979	21	.	.	PUNCT
ajis02-1971	979	22	'	'	PUNCT
ajis02-1971	979	23	,	,	PUNCT
ajis02-1971	979	24	<	<	X
ajis02-1971	979	25	https://publishing2.com/2008/05/27/google-adwords-a-brief-history-of-onlineadvertising-innovation/	https://publishing2.com/2008/05/27/google-adwords-a-brief-history-of-onlineadvertising-innovation/	X
ajis02-1971	979	26	>	>	X
ajis02-1971	979	27	.	.	PUNCT
ajis02-1971	980	1	katz	katz	PROPN
ajis02-1971	980	2	,	,	PUNCT
ajis02-1971	980	3	e	e	PROPN
ajis02-1971	980	4	,	,	PUNCT
ajis02-1971	980	5	blumler	blumler	NOUN
ajis02-1971	980	6	,	,	PUNCT
ajis02-1971	980	7	jg	jg	PROPN
ajis02-1971	980	8	&	&	CCONJ
ajis02-1971	980	9	gurevitch	gurevitch	PROPN
ajis02-1971	980	10	,	,	PUNCT
ajis02-1971	980	11	m	m	PROPN
ajis02-1971	980	12	1973	1973	NUM
ajis02-1971	980	13	,	,	PUNCT
ajis02-1971	980	14	'	'	PUNCT
ajis02-1971	980	15	uses	use	VERB
ajis02-1971	980	16	and	and	CCONJ
ajis02-1971	980	17	gratifications	gratification	NOUN
ajis02-1971	980	18	research	research	NOUN
ajis02-1971	980	19	'	'	PUNCT
ajis02-1971	980	20	,	,	PUNCT
ajis02-1971	980	21	the	the	DET
ajis02-1971	980	22	public	public	ADJ
ajis02-1971	980	23	opinion	opinion	NOUN
ajis02-1971	980	24	quarterly	quarterly	ADV
ajis02-1971	980	25	,	,	PUNCT
ajis02-1971	980	26	vol	vol	NOUN
ajis02-1971	980	27	.	.	PROPN
ajis02-1971	980	28	37	37	NUM
ajis02-1971	980	29	,	,	PUNCT
ajis02-1971	980	30	no	no	INTJ
ajis02-1971	980	31	.	.	NOUN
ajis02-1971	980	32	4	4	NUM
ajis02-1971	980	33	,	,	PUNCT
ajis02-1971	980	34	pp	pp	ADJ
ajis02-1971	980	35	.	.	PUNCT
ajis02-1971	981	1	509	509	NUM
ajis02-1971	981	2	-	-	SYM
ajis02-1971	981	3	523	523	NUM
ajis02-1971	981	4	.	.	PUNCT
ajis02-1971	982	1	keller	keller	PROPN
ajis02-1971	982	2	,	,	PUNCT
ajis02-1971	982	3	kl	kl	PROPN
ajis02-1971	982	4	2016	2016	NUM
ajis02-1971	982	5	,	,	PUNCT
ajis02-1971	982	6	'	'	PUNCT
ajis02-1971	982	7	unlocking	unlock	VERB
ajis02-1971	982	8	the	the	DET
ajis02-1971	982	9	power	power	NOUN
ajis02-1971	982	10	of	of	ADP
ajis02-1971	982	11	integrated	integrate	VERB
ajis02-1971	982	12	marketing	marketing	NOUN
ajis02-1971	982	13	communications	communication	NOUN
ajis02-1971	982	14	:	:	PUNCT
ajis02-1971	982	15	how	how	SCONJ
ajis02-1971	982	16	integrated	integrate	VERB
ajis02-1971	982	17	is	be	AUX
ajis02-1971	982	18	your	your	PRON
ajis02-1971	982	19	imc	imc	NOUN
ajis02-1971	982	20	program	program	NOUN
ajis02-1971	982	21	?	?	PUNCT
ajis02-1971	982	22	'	'	PUNCT
ajis02-1971	982	23	,	,	PUNCT
ajis02-1971	982	24	journal	journal	NOUN
ajis02-1971	982	25	of	of	ADP
ajis02-1971	982	26	advertising	advertising	NOUN
ajis02-1971	982	27	,	,	PUNCT
ajis02-1971	982	28	vol	vol	NOUN
ajis02-1971	982	29	.	.	PROPN
ajis02-1971	983	1	45	45	NUM
ajis02-1971	983	2	,	,	PUNCT
ajis02-1971	983	3	no	no	INTJ
ajis02-1971	983	4	.	.	NOUN
ajis02-1971	983	5	3	3	NUM
ajis02-1971	983	6	,	,	PUNCT
ajis02-1971	983	7	pp	pp	ADJ
ajis02-1971	983	8	.	.	PUNCT
ajis02-1971	984	1	286	286	NUM
ajis02-1971	984	2	-	-	SYM
ajis02-1971	984	3	301	301	NUM
ajis02-1971	984	4	.	.	PUNCT
ajis02-1971	985	1	kenny	kenny	PROPN
ajis02-1971	985	2	,	,	PUNCT
ajis02-1971	985	3	d	d	PROPN
ajis02-1971	985	4	&	&	CCONJ
ajis02-1971	985	5	marshall	marshall	PROPN
ajis02-1971	985	6	,	,	PUNCT
ajis02-1971	985	7	j	j	PROPN
ajis02-1971	985	8	2001	2001	NUM
ajis02-1971	985	9	,	,	PUNCT
ajis02-1971	985	10	'	'	PUNCT
ajis02-1971	985	11	contextual	contextual	ADJ
ajis02-1971	985	12	marketing	marketing	NOUN
ajis02-1971	985	13	:	:	PUNCT
ajis02-1971	985	14	the	the	DET
ajis02-1971	985	15	real	real	ADJ
ajis02-1971	985	16	business	business	NOUN
ajis02-1971	985	17	of	of	ADP
ajis02-1971	985	18	the	the	DET
ajis02-1971	985	19	internet	internet	NOUN
ajis02-1971	985	20	'	'	PUNCT
ajis02-1971	985	21	,	,	PUNCT
ajis02-1971	985	22	<	<	X
ajis02-1971	985	23	https://hbswk.hbs.edu/archive/contextual-marketing-the-real-business-of-theinternet	https://hbswk.hbs.edu/archive/contextual-marketing-the-real-business-of-theinternet	X
ajis02-1971	985	24	>	>	X
ajis02-1971	985	25	.	.	PUNCT
ajis02-1971	986	1	kent	kent	PROPN
ajis02-1971	986	2	,	,	PUNCT
ajis02-1971	986	3	rj	rj	PROPN
ajis02-1971	986	4	1993	1993	NUM
ajis02-1971	986	5	,	,	PUNCT
ajis02-1971	986	6	'	'	PUNCT
ajis02-1971	986	7	competitive	competitive	ADJ
ajis02-1971	986	8	versus	versus	ADP
ajis02-1971	986	9	noncompetitive	noncompetitive	ADJ
ajis02-1971	986	10	clutter	clutter	NOUN
ajis02-1971	986	11	in	in	ADP
ajis02-1971	986	12	television	television	NOUN
ajis02-1971	986	13	advertising	advertising	NOUN
ajis02-1971	986	14	'	'	PUNCT
ajis02-1971	986	15	,	,	PUNCT
ajis02-1971	986	16	journal	journal	NOUN
ajis02-1971	986	17	of	of	ADP
ajis02-1971	986	18	advertising	advertising	NOUN
ajis02-1971	986	19	research	research	NOUN
ajis02-1971	986	20	,	,	PUNCT
ajis02-1971	986	21	vol	vol	NOUN
ajis02-1971	986	22	.	.	PROPN
ajis02-1971	986	23	33	33	NUM
ajis02-1971	986	24	,	,	PUNCT
ajis02-1971	986	25	no	no	INTJ
ajis02-1971	986	26	.	.	NOUN
ajis02-1971	986	27	2	2	NUM
ajis02-1971	986	28	,	,	PUNCT
ajis02-1971	986	29	pp	pp	ADJ
ajis02-1971	986	30	.	.	PUNCT
ajis02-1971	987	1	40	40	NUM
ajis02-1971	987	2	-	-	SYM
ajis02-1971	987	3	47	47	NUM
ajis02-1971	987	4	.	.	PUNCT
ajis02-1971	988	1	kent	kent	PROPN
ajis02-1971	988	2	,	,	PUNCT
ajis02-1971	988	3	rj	rj	PROPN
ajis02-1971	988	4	1995	1995	NUM
ajis02-1971	988	5	,	,	PUNCT
ajis02-1971	988	6	'	'	PUNCT
ajis02-1971	988	7	competitive	competitive	ADJ
ajis02-1971	988	8	clutter	clutter	NOUN
ajis02-1971	988	9	in	in	ADP
ajis02-1971	988	10	network	network	NOUN
ajis02-1971	988	11	television	television	NOUN
ajis02-1971	988	12	advertising	advertising	NOUN
ajis02-1971	988	13	:	:	PUNCT
ajis02-1971	988	14	current	current	ADJ
ajis02-1971	988	15	levels	level	NOUN
ajis02-1971	988	16	and	and	CCONJ
ajis02-1971	988	17	advertiser	advertiser	NOUN
ajis02-1971	988	18	responses	response	NOUN
ajis02-1971	988	19	'	'	PART
ajis02-1971	988	20	,	,	PUNCT
ajis02-1971	988	21	journal	journal	NOUN
ajis02-1971	988	22	of	of	ADP
ajis02-1971	988	23	advertising	advertising	NOUN
ajis02-1971	988	24	research	research	NOUN
ajis02-1971	988	25	,	,	PUNCT
ajis02-1971	988	26	vol	vol	NOUN
ajis02-1971	988	27	.	.	PROPN
ajis02-1971	988	28	35	35	NUM
ajis02-1971	988	29	,	,	PUNCT
ajis02-1971	988	30	no	no	INTJ
ajis02-1971	988	31	.	.	NOUN
ajis02-1971	988	32	1	1	NUM
ajis02-1971	988	33	,	,	PUNCT
ajis02-1971	988	34	pp	pp	ADJ
ajis02-1971	988	35	.	.	PUNCT
ajis02-1971	989	1	49	49	NUM
ajis02-1971	989	2	-	-	SYM
ajis02-1971	989	3	49	49	NUM
ajis02-1971	989	4	.	.	PUNCT
ajis02-1971	990	1	kim	kim	PROPN
ajis02-1971	990	2	,	,	PUNCT
ajis02-1971	990	3	ky	ky	PROPN
ajis02-1971	990	4	&	&	CCONJ
ajis02-1971	990	5	lee	lee	PROPN
ajis02-1971	990	6	,	,	PUNCT
ajis02-1971	990	7	bg	bg	PROPN
ajis02-1971	990	8	2015	2015	NUM
ajis02-1971	990	9	,	,	PUNCT
ajis02-1971	990	10	'	'	PUNCT
ajis02-1971	990	11	marketing	marketing	NOUN
ajis02-1971	990	12	insights	insight	NOUN
ajis02-1971	990	13	for	for	ADP
ajis02-1971	990	14	mobile	mobile	ADJ
ajis02-1971	990	15	advertising	advertising	NOUN
ajis02-1971	990	16	and	and	CCONJ
ajis02-1971	990	17	consumer	consumer	NOUN
ajis02-1971	990	18	segmentation	segmentation	NOUN
ajis02-1971	990	19	in	in	ADP
ajis02-1971	990	20	the	the	DET
ajis02-1971	990	21	cloud	cloud	ADJ
ajis02-1971	990	22	era	era	NOUN
ajis02-1971	990	23	:	:	PUNCT
ajis02-1971	990	24	a	a	DET
ajis02-1971	990	25	q	q	X
ajis02-1971	990	26	–	–	PUNCT
ajis02-1971	990	27	r	r	NOUN
ajis02-1971	990	28	hybrid	hybrid	ADJ
ajis02-1971	990	29	methodology	methodology	NOUN
ajis02-1971	990	30	and	and	CCONJ
ajis02-1971	990	31	practices	practice	NOUN
ajis02-1971	990	32	'	'	PART
ajis02-1971	990	33	,	,	PUNCT
ajis02-1971	990	34	technological	technological	ADJ
ajis02-1971	990	35	forecasting	forecasting	NOUN
ajis02-1971	990	36	and	and	CCONJ
ajis02-1971	990	37	social	social	ADJ
ajis02-1971	990	38	change	change	NOUN
ajis02-1971	990	39	,	,	PUNCT
ajis02-1971	990	40	vol	vol	NOUN
ajis02-1971	990	41	.	.	PROPN
ajis02-1971	990	42	91	91	NUM
ajis02-1971	990	43	,	,	PUNCT
ajis02-1971	990	44	pp	pp	ADJ
ajis02-1971	990	45	.	.	PUNCT
ajis02-1971	991	1	78	78	NUM
ajis02-1971	991	2	-	-	SYM
ajis02-1971	991	3	92	92	NUM
ajis02-1971	991	4	.	.	PUNCT
ajis02-1971	992	1	king	king	NOUN
ajis02-1971	992	2	,	,	PUNCT
ajis02-1971	992	3	v	v	NOUN
ajis02-1971	992	4	2017	2017	NUM
ajis02-1971	992	5	,	,	PUNCT
ajis02-1971	992	6	'	'	PUNCT
ajis02-1971	992	7	publishers	publisher	NOUN
ajis02-1971	992	8	,	,	PUNCT
ajis02-1971	992	9	it	it	PRON
ajis02-1971	992	10	’s	’	VERB
ajis02-1971	992	11	time	time	NOUN
ajis02-1971	992	12	to	to	PART
ajis02-1971	992	13	take	take	VERB
ajis02-1971	992	14	back	back	ADV
ajis02-1971	992	15	control	control	NOUN
ajis02-1971	992	16	of	of	ADP
ajis02-1971	992	17	your	your	PRON
ajis02-1971	992	18	inventory	inventory	NOUN
ajis02-1971	992	19	.	.	PUNCT
ajis02-1971	993	1	'	'	PUNCT
ajis02-1971	993	2	,	,	PUNCT
ajis02-1971	993	3	medium	medium	ADJ
ajis02-1971	993	4	,	,	PUNCT
ajis02-1971	993	5	<	<	X
ajis02-1971	993	6	https://medium.com/buysellads-restoring-the-balance/publishers-its-time-to-takeback-control-of-your-inventory-869b72e38e6	https://medium.com/buysellads-restoring-the-balance/publishers-its-time-to-takeback-control-of-your-inventory-869b72e38e6	X
ajis02-1971	993	7	>	>	X
ajis02-1971	993	8	.	.	PUNCT
ajis02-1971	994	1	kohavi	kohavi	PROPN
ajis02-1971	994	2	,	,	PUNCT
ajis02-1971	994	3	r	r	NOUN
ajis02-1971	994	4	,	,	PUNCT
ajis02-1971	994	5	longbotham	longbotham	PROPN
ajis02-1971	994	6	,	,	PUNCT
ajis02-1971	994	7	r	r	NOUN
ajis02-1971	994	8	,	,	PUNCT
ajis02-1971	994	9	sommerfield	sommerfield	ADJ
ajis02-1971	994	10	,	,	PUNCT
ajis02-1971	994	11	d	d	PROPN
ajis02-1971	994	12	&	&	CCONJ
ajis02-1971	994	13	henne	henne	PROPN
ajis02-1971	994	14	,	,	PUNCT
ajis02-1971	994	15	r	r	PROPN
ajis02-1971	994	16	2009	2009	NUM
ajis02-1971	994	17	,	,	PUNCT
ajis02-1971	994	18	'	'	PUNCT
ajis02-1971	994	19	controlled	control	VERB
ajis02-1971	994	20	experiments	experiment	NOUN
ajis02-1971	994	21	on	on	ADP
ajis02-1971	994	22	the	the	DET
ajis02-1971	994	23	web	web	NOUN
ajis02-1971	994	24	:	:	PUNCT
ajis02-1971	994	25	survey	survey	NOUN
ajis02-1971	994	26	and	and	CCONJ
ajis02-1971	994	27	practical	practical	ADJ
ajis02-1971	994	28	guide	guide	NOUN
ajis02-1971	994	29	'	'	PUNCT
ajis02-1971	994	30	,	,	PUNCT
ajis02-1971	994	31	data	datum	NOUN
ajis02-1971	994	32	mining	mining	NOUN
ajis02-1971	994	33	and	and	CCONJ
ajis02-1971	994	34	knowledge	knowledge	NOUN
ajis02-1971	994	35	discovery	discovery	NOUN
ajis02-1971	994	36	,	,	PUNCT
ajis02-1971	994	37	vol	vol	NOUN
ajis02-1971	994	38	.	.	PROPN
ajis02-1971	994	39	18	18	NUM
ajis02-1971	994	40	,	,	PUNCT
ajis02-1971	994	41	no	no	INTJ
ajis02-1971	994	42	.	.	NOUN
ajis02-1971	994	43	1	1	NUM
ajis02-1971	994	44	,	,	PUNCT
ajis02-1971	994	45	pp	pp	ADJ
ajis02-1971	994	46	.	.	PUNCT
ajis02-1971	995	1	140	140	NUM
ajis02-1971	995	2	-	-	SYM
ajis02-1971	995	3	181	181	NUM
ajis02-1971	995	4	.	.	PUNCT
ajis02-1971	996	1	korgaonkar	korgaonkar	PROPN
ajis02-1971	996	2	,	,	PUNCT
ajis02-1971	996	3	p	p	X
ajis02-1971	996	4	,	,	PUNCT
ajis02-1971	996	5	petrescu	petrescu	NOUN
ajis02-1971	996	6	,	,	PUNCT
ajis02-1971	996	7	m	m	PROPN
ajis02-1971	996	8	&	&	CCONJ
ajis02-1971	996	9	karson	karson	PROPN
ajis02-1971	996	10	,	,	PUNCT
ajis02-1971	996	11	e	e	PROPN
ajis02-1971	996	12	2015	2015	NUM
ajis02-1971	996	13	,	,	PUNCT
ajis02-1971	996	14	'	'	PUNCT
ajis02-1971	996	15	hispanic	hispanic	ADJ
ajis02-1971	996	16	-	-	PUNCT
ajis02-1971	996	17	americans	americans	PROPN
ajis02-1971	996	18	,	,	PUNCT
ajis02-1971	996	19	mobile	mobile	ADJ
ajis02-1971	996	20	advertising	advertising	NOUN
ajis02-1971	996	21	and	and	CCONJ
ajis02-1971	996	22	mobile	mobile	NOUN
ajis02-1971	996	23	services	service	NOUN
ajis02-1971	996	24	'	'	PART
ajis02-1971	996	25	,	,	PUNCT
ajis02-1971	996	26	journal	journal	NOUN
ajis02-1971	996	27	of	of	ADP
ajis02-1971	996	28	promotion	promotion	NOUN
ajis02-1971	996	29	management	management	NOUN
ajis02-1971	996	30	,	,	PUNCT
ajis02-1971	996	31	vol	vol	NOUN
ajis02-1971	996	32	.	.	PROPN
ajis02-1971	996	33	21	21	NUM
ajis02-1971	996	34	,	,	PUNCT
ajis02-1971	996	35	no	no	INTJ
ajis02-1971	996	36	.	.	NOUN
ajis02-1971	996	37	1	1	NUM
ajis02-1971	996	38	,	,	PUNCT
ajis02-1971	996	39	pp	pp	ADJ
ajis02-1971	996	40	.	.	PUNCT
ajis02-1971	997	1	107	107	NUM
ajis02-1971	997	2	-	-	SYM
ajis02-1971	997	3	125	125	NUM
ajis02-1971	997	4	.	.	PUNCT
ajis02-1971	998	1	korula	korula	PROPN
ajis02-1971	998	2	,	,	PUNCT
ajis02-1971	998	3	n	n	CCONJ
ajis02-1971	998	4	,	,	PUNCT
ajis02-1971	998	5	mirrokni	mirrokni	PROPN
ajis02-1971	998	6	,	,	PUNCT
ajis02-1971	998	7	v	v	NOUN
ajis02-1971	998	8	&	&	CCONJ
ajis02-1971	998	9	nazerzadeh	nazerzadeh	PROPN
ajis02-1971	998	10	,	,	PUNCT
ajis02-1971	998	11	h	h	PROPN
ajis02-1971	998	12	2016	2016	NUM
ajis02-1971	998	13	,	,	PUNCT
ajis02-1971	998	14	'	'	PUNCT
ajis02-1971	998	15	optimizing	optimize	VERB
ajis02-1971	998	16	display	display	NOUN
ajis02-1971	998	17	advertising	advertising	NOUN
ajis02-1971	998	18	markets	market	NOUN
ajis02-1971	998	19	:	:	PUNCT
ajis02-1971	998	20	challenges	challenge	NOUN
ajis02-1971	998	21	and	and	CCONJ
ajis02-1971	998	22	directions	direction	NOUN
ajis02-1971	998	23	'	'	PUNCT
ajis02-1971	998	24	,	,	PUNCT
ajis02-1971	998	25	ieee	ieee	NOUN
ajis02-1971	998	26	internet	internet	NOUN
ajis02-1971	998	27	computing	computing	NOUN
ajis02-1971	998	28	,	,	PUNCT
ajis02-1971	998	29	vol	vol	NOUN
ajis02-1971	998	30	.	.	PROPN
ajis02-1971	998	31	20	20	NUM
ajis02-1971	998	32	,	,	PUNCT
ajis02-1971	998	33	no	no	INTJ
ajis02-1971	998	34	.	.	NOUN
ajis02-1971	998	35	1	1	NUM
ajis02-1971	998	36	,	,	PUNCT
ajis02-1971	998	37	pp	pp	ADJ
ajis02-1971	998	38	.	.	PUNCT
ajis02-1971	999	1	28	28	NUM
ajis02-1971	999	2	-	-	SYM
ajis02-1971	999	3	35	35	NUM
ajis02-1971	999	4	.	.	PUNCT
ajis02-1971	1000	1	kumar	kumar	PROPN
ajis02-1971	1000	2	,	,	PUNCT
ajis02-1971	1000	3	s	s	PROPN
ajis02-1971	1000	4	2016	2016	NUM
ajis02-1971	1000	5	,	,	PUNCT
ajis02-1971	1000	6	optimization	optimization	NOUN
ajis02-1971	1000	7	issues	issue	NOUN
ajis02-1971	1000	8	in	in	ADP
ajis02-1971	1000	9	web	web	NOUN
ajis02-1971	1000	10	and	and	CCONJ
ajis02-1971	1000	11	mobile	mobile	ADJ
ajis02-1971	1000	12	advertising	advertising	NOUN
ajis02-1971	1000	13	:	:	PUNCT
ajis02-1971	1000	14	past	past	ADJ
ajis02-1971	1000	15	and	and	CCONJ
ajis02-1971	1000	16	future	future	ADJ
ajis02-1971	1000	17	trends	trend	NOUN
ajis02-1971	1000	18	,	,	PUNCT
ajis02-1971	1000	19	springer	springer	NOUN
ajis02-1971	1000	20	international	international	ADJ
ajis02-1971	1000	21	publishing	publishing	NOUN
ajis02-1971	1000	22	:	:	PUNCT
ajis02-1971	1000	23	imprint	imprint	NOUN
ajis02-1971	1000	24	:	:	PUNCT
ajis02-1971	1000	25	springer	springer	NOUN
ajis02-1971	1000	26	,	,	PUNCT
ajis02-1971	1000	27	cham	cham	PROPN
ajis02-1971	1000	28	.	.	PUNCT
ajis02-1971	1001	1	kumar	kumar	PROPN
ajis02-1971	1001	2	,	,	PUNCT
ajis02-1971	1001	3	s	s	PROPN
ajis02-1971	1001	4	,	,	PUNCT
ajis02-1971	1001	5	dawande	dawande	NOUN
ajis02-1971	1001	6	,	,	PUNCT
ajis02-1971	1001	7	m	m	PROPN
ajis02-1971	1001	8	&	&	CCONJ
ajis02-1971	1001	9	mookerjee	mookerjee	PROPN
ajis02-1971	1001	10	,	,	PUNCT
ajis02-1971	1001	11	v	v	ADP
ajis02-1971	1001	12	2007	2007	NUM
ajis02-1971	1001	13	,	,	PUNCT
ajis02-1971	1001	14	'	'	PUNCT
ajis02-1971	1001	15	optimal	optimal	ADJ
ajis02-1971	1001	16	scheduling	scheduling	NOUN
ajis02-1971	1001	17	and	and	CCONJ
ajis02-1971	1001	18	placement	placement	NOUN
ajis02-1971	1001	19	of	of	ADP
ajis02-1971	1001	20	internet	internet	NOUN
ajis02-1971	1001	21	banner	banner	NOUN
ajis02-1971	1001	22	advertisements	advertisement	NOUN
ajis02-1971	1001	23	'	'	PART
ajis02-1971	1001	24	,	,	PUNCT
ajis02-1971	1001	25	ieee	ieee	NOUN
ajis02-1971	1001	26	transactions	transaction	NOUN
ajis02-1971	1001	27	on	on	ADP
ajis02-1971	1001	28	knowledge	knowledge	NOUN
ajis02-1971	1001	29	and	and	CCONJ
ajis02-1971	1001	30	data	datum	NOUN
ajis02-1971	1001	31	engineering	engineering	NOUN
ajis02-1971	1001	32	,	,	PUNCT
ajis02-1971	1001	33	vol	vol	NOUN
ajis02-1971	1001	34	.	.	PROPN
ajis02-1971	1001	35	19	19	NUM
ajis02-1971	1001	36	,	,	PUNCT
ajis02-1971	1001	37	no	no	INTJ
ajis02-1971	1001	38	.	.	NOUN
ajis02-1971	1001	39	11	11	NUM
ajis02-1971	1001	40	,	,	PUNCT
ajis02-1971	1001	41	pp	pp	ADJ
ajis02-1971	1001	42	.	.	PUNCT
ajis02-1971	1002	1	1571	1571	NUM
ajis02-1971	1002	2	-	-	SYM
ajis02-1971	1002	3	1584	1584	NUM
ajis02-1971	1002	4	.	.	PUNCT
ajis02-1971	1003	1	kumar	kumar	PROPN
ajis02-1971	1003	2	,	,	PUNCT
ajis02-1971	1003	3	s	s	PROPN
ajis02-1971	1003	4	,	,	PUNCT
ajis02-1971	1003	5	jacob	jacob	PROPN
ajis02-1971	1003	6	,	,	PUNCT
ajis02-1971	1003	7	vs	vs	ADP
ajis02-1971	1003	8	&	&	CCONJ
ajis02-1971	1003	9	sriskandarajah	sriskandarajah	PROPN
ajis02-1971	1003	10	,	,	PUNCT
ajis02-1971	1003	11	c	c	PROPN
ajis02-1971	1003	12	2006	2006	NUM
ajis02-1971	1003	13	,	,	PUNCT
ajis02-1971	1003	14	'	'	PUNCT
ajis02-1971	1003	15	scheduling	scheduling	NOUN
ajis02-1971	1003	16	advertisements	advertisement	NOUN
ajis02-1971	1003	17	on	on	ADP
ajis02-1971	1003	18	a	a	DET
ajis02-1971	1003	19	web	web	NOUN
ajis02-1971	1003	20	page	page	NOUN
ajis02-1971	1003	21	to	to	PART
ajis02-1971	1003	22	maximize	maximize	VERB
ajis02-1971	1003	23	revenue	revenue	NOUN
ajis02-1971	1003	24	'	'	PUNCT
ajis02-1971	1003	25	,	,	PUNCT
ajis02-1971	1003	26	european	european	PROPN
ajis02-1971	1003	27	journal	journal	PROPN
ajis02-1971	1003	28	of	of	ADP
ajis02-1971	1003	29	operational	operational	ADJ
ajis02-1971	1003	30	research	research	NOUN
ajis02-1971	1003	31	,	,	PUNCT
ajis02-1971	1003	32	vol	vol	NOUN
ajis02-1971	1003	33	.	.	PROPN
ajis02-1971	1003	34	173	173	NUM
ajis02-1971	1003	35	,	,	PUNCT
ajis02-1971	1003	36	no	no	INTJ
ajis02-1971	1003	37	.	.	NOUN
ajis02-1971	1003	38	3	3	NUM
ajis02-1971	1003	39	,	,	PUNCT
ajis02-1971	1003	40	pp	pp	ADJ
ajis02-1971	1003	41	.	.	PUNCT
ajis02-1971	1004	1	1067	1067	NUM
ajis02-1971	1004	2	-	-	SYM
ajis02-1971	1004	3	1089	1089	NUM
ajis02-1971	1004	4	.	.	PUNCT
ajis02-1971	1005	1	kumar	kumar	PROPN
ajis02-1971	1005	2	,	,	PUNCT
ajis02-1971	1005	3	sa	sa	PROPN
ajis02-1971	1005	4	2016	2016	NUM
ajis02-1971	1005	5	,	,	PUNCT
ajis02-1971	1005	6	optimization	optimization	NOUN
ajis02-1971	1005	7	issues	issue	NOUN
ajis02-1971	1005	8	in	in	ADP
ajis02-1971	1005	9	web	web	NOUN
ajis02-1971	1005	10	and	and	CCONJ
ajis02-1971	1005	11	mobile	mobile	ADJ
ajis02-1971	1005	12	advertising	advertising	NOUN
ajis02-1971	1005	13	:	:	PUNCT
ajis02-1971	1005	14	past	past	ADJ
ajis02-1971	1005	15	and	and	CCONJ
ajis02-1971	1005	16	future	future	ADJ
ajis02-1971	1005	17	trends	trend	NOUN
ajis02-1971	1005	18	,	,	PUNCT
ajis02-1971	1005	19	springer	springer	NOUN
ajis02-1971	1005	20	international	international	ADJ
ajis02-1971	1005	21	publishing	publishing	NOUN
ajis02-1971	1005	22	:	:	PUNCT
ajis02-1971	1005	23	imprint	imprint	NOUN
ajis02-1971	1005	24	:	:	PUNCT
ajis02-1971	1005	25	springer	springer	NOUN
ajis02-1971	1005	26	,	,	PUNCT
ajis02-1971	1005	27	cham	cham	PROPN
ajis02-1971	1005	28	.	.	PUNCT
ajis02-1971	1006	1	australasian	australasian	ADJ
ajis02-1971	1006	2	journal	journal	NOUN
ajis02-1971	1006	3	of	of	ADP
ajis02-1971	1006	4	information	information	PROPN
ajis02-1971	1006	5	systems	systems	PROPN
ajis02-1971	1006	6	truong	truong	PROPN
ajis02-1971	1006	7	,	,	PUNCT
ajis02-1971	1006	8	nkhoma	nkhoma	PROPN
ajis02-1971	1006	9	&	&	CCONJ
ajis02-1971	1006	10	pansuwong	pansuwong	ADJ
ajis02-1971	1006	11	2019	2019	NUM
ajis02-1971	1006	12	,	,	PUNCT
ajis02-1971	1006	13	vol	vol	NOUN
ajis02-1971	1006	14	23	23	NUM
ajis02-1971	1006	15	,	,	PUNCT
ajis02-1971	1006	16	research	research	NOUN
ajis02-1971	1006	17	article	article	NOUN
ajis02-1971	1006	18	integrated	integrate	VERB
ajis02-1971	1006	19	effectiveness	effectiveness	NOUN
ajis02-1971	1006	20	framework	framework	NOUN
ajis02-1971	1006	21	for	for	ADP
ajis02-1971	1006	22	in	in	ADP
ajis02-1971	1006	23	-	-	PUNCT
ajis02-1971	1006	24	app	app	NOUN
ajis02-1971	1006	25	advertising	advertising	NOUN
ajis02-1971	1006	26	41	41	NUM
ajis02-1971	1006	27	kumar	kumar	PROPN
ajis02-1971	1006	28	,	,	PUNCT
ajis02-1971	1006	29	v	v	PROPN
ajis02-1971	1006	30	&	&	CCONJ
ajis02-1971	1006	31	gupta	gupta	PROPN
ajis02-1971	1006	32	,	,	PUNCT
ajis02-1971	1006	33	s	s	NOUN
ajis02-1971	1006	34	2016	2016	NUM
ajis02-1971	1006	35	,	,	PUNCT
ajis02-1971	1006	36	'	'	PUNCT
ajis02-1971	1006	37	conceptualizing	conceptualize	VERB
ajis02-1971	1006	38	the	the	DET
ajis02-1971	1006	39	evolution	evolution	NOUN
ajis02-1971	1006	40	and	and	CCONJ
ajis02-1971	1006	41	future	future	NOUN
ajis02-1971	1006	42	of	of	ADP
ajis02-1971	1006	43	advertising	advertising	NOUN
ajis02-1971	1006	44	'	'	PUNCT
ajis02-1971	1006	45	,	,	PUNCT
ajis02-1971	1006	46	journal	journal	NOUN
ajis02-1971	1006	47	of	of	ADP
ajis02-1971	1006	48	advertising	advertising	NOUN
ajis02-1971	1006	49	,	,	PUNCT
ajis02-1971	1006	50	vol	vol	NOUN
ajis02-1971	1006	51	.	.	PROPN
ajis02-1971	1007	1	45	45	NUM
ajis02-1971	1007	2	,	,	PUNCT
ajis02-1971	1007	3	no	no	INTJ
ajis02-1971	1007	4	.	.	NOUN
ajis02-1971	1007	5	3	3	NUM
ajis02-1971	1007	6	,	,	PUNCT
ajis02-1971	1007	7	pp	pp	ADJ
ajis02-1971	1007	8	.	.	PUNCT
ajis02-1971	1008	1	302	302	NUM
ajis02-1971	1008	2	-	-	SYM
ajis02-1971	1008	3	317	317	NUM
ajis02-1971	1008	4	.	.	PUNCT
ajis02-1971	1009	1	laszlo	laszlo	PROPN
ajis02-1971	1009	2	,	,	PUNCT
ajis02-1971	1009	3	j	j	PROPN
ajis02-1971	1009	4	2009	2009	NUM
ajis02-1971	1009	5	,	,	PUNCT
ajis02-1971	1009	6	'	'	PUNCT
ajis02-1971	1009	7	the	the	DET
ajis02-1971	1009	8	new	new	ADJ
ajis02-1971	1009	9	unwired	unwired	ADJ
ajis02-1971	1009	10	world	world	NOUN
ajis02-1971	1009	11	:	:	PUNCT
ajis02-1971	1009	12	an	an	DET
ajis02-1971	1009	13	iab	iab	NOUN
ajis02-1971	1009	14	status	status	NOUN
ajis02-1971	1009	15	report	report	NOUN
ajis02-1971	1009	16	on	on	ADP
ajis02-1971	1009	17	mobile	mobile	ADJ
ajis02-1971	1009	18	advertising.(interactive	advertising.(interactive	PRON
ajis02-1971	1009	19	advertising	advertising	NOUN
ajis02-1971	1009	20	bureau)(report	bureau)(report	NOUN
ajis02-1971	1009	21	)	)	PUNCT
ajis02-1971	1009	22	'	'	NUM
ajis02-1971	1009	23	,	,	PUNCT
ajis02-1971	1009	24	journal	journal	NOUN
ajis02-1971	1009	25	of	of	ADP
ajis02-1971	1009	26	advertising	advertising	NOUN
ajis02-1971	1009	27	research	research	NOUN
ajis02-1971	1009	28	,	,	PUNCT
ajis02-1971	1009	29	vol	vol	NOUN
ajis02-1971	1009	30	.	.	PROPN
ajis02-1971	1009	31	49	49	NUM
ajis02-1971	1009	32	,	,	PUNCT
ajis02-1971	1009	33	no	no	INTJ
ajis02-1971	1009	34	.	.	NOUN
ajis02-1971	1009	35	1	1	NUM
ajis02-1971	1009	36	,	,	PUNCT
ajis02-1971	1009	37	p.	p.	NOUN
ajis02-1971	1009	38	27	27	NUM
ajis02-1971	1009	39	.	.	PUNCT
ajis02-1971	1010	1	laudon	laudon	PROPN
ajis02-1971	1010	2	,	,	PUNCT
ajis02-1971	1010	3	kc	kc	PROPN
ajis02-1971	1010	4	&	&	CCONJ
ajis02-1971	1010	5	traver	traver	PROPN
ajis02-1971	1010	6	,	,	PUNCT
ajis02-1971	1010	7	cg	cg	NOUN
ajis02-1971	1010	8	2018	2018	NUM
ajis02-1971	1010	9	,	,	PUNCT
ajis02-1971	1010	10	e	e	NOUN
ajis02-1971	1010	11	-	-	NOUN
ajis02-1971	1010	12	commerce	commerce	NOUN
ajis02-1971	1010	13	2017	2017	NUM
ajis02-1971	1010	14	.	.	PUNCT
ajis02-1971	1011	1	lavidge	lavidge	PROPN
ajis02-1971	1011	2	,	,	PUNCT
ajis02-1971	1011	3	r	r	NOUN
ajis02-1971	1011	4	&	&	CCONJ
ajis02-1971	1011	5	steiner	steiner	PROPN
ajis02-1971	1011	6	,	,	PUNCT
ajis02-1971	1011	7	g	g	PROPN
ajis02-1971	1011	8	1961	1961	NUM
ajis02-1971	1011	9	,	,	PUNCT
ajis02-1971	1011	10	'	'	PUNCT
ajis02-1971	1011	11	a	a	DET
ajis02-1971	1011	12	model	model	NOUN
ajis02-1971	1011	13	for	for	ADP
ajis02-1971	1011	14	predictive	predictive	ADJ
ajis02-1971	1011	15	measurements	measurement	NOUN
ajis02-1971	1011	16	of	of	ADP
ajis02-1971	1011	17	advertising	advertising	NOUN
ajis02-1971	1011	18	effectiveness	effectiveness	NOUN
ajis02-1971	1011	19	'	'	PART
ajis02-1971	1011	20	,	,	PUNCT
ajis02-1971	1011	21	journal	journal	NOUN
ajis02-1971	1011	22	of	of	ADP
ajis02-1971	1011	23	marketing	marketing	NOUN
ajis02-1971	1011	24	,	,	PUNCT
ajis02-1971	1011	25	vol	vol	NOUN
ajis02-1971	1011	26	.	.	PROPN
ajis02-1971	1011	27	25	25	NUM
ajis02-1971	1011	28	,	,	PUNCT
ajis02-1971	1011	29	no	no	INTJ
ajis02-1971	1011	30	.	.	NOUN
ajis02-1971	1011	31	6	6	NUM
ajis02-1971	1011	32	,	,	PUNCT
ajis02-1971	1011	33	p.	p.	NOUN
ajis02-1971	1011	34	59	59	NUM
ajis02-1971	1011	35	.	.	PUNCT
ajis02-1971	1012	1	lavrakas	lavrakas	PROPN
ajis02-1971	1012	2	,	,	PUNCT
ajis02-1971	1012	3	pj	pj	PROPN
ajis02-1971	1012	4	2008	2008	NUM
ajis02-1971	1012	5	,	,	PUNCT
ajis02-1971	1012	6	encyclopedia	encyclopedia	NOUN
ajis02-1971	1012	7	of	of	ADP
ajis02-1971	1012	8	survey	survey	NOUN
ajis02-1971	1012	9	research	research	NOUN
ajis02-1971	1012	10	methods	method	NOUN
ajis02-1971	1012	11	,	,	PUNCT
ajis02-1971	1012	12	sage	sage	NOUN
ajis02-1971	1012	13	publications	publication	NOUN
ajis02-1971	1012	14	.	.	PUNCT
ajis02-1971	1013	1	le	le	X
ajis02-1971	1013	2	,	,	PUNCT
ajis02-1971	1013	3	td	td	PROPN
ajis02-1971	1013	4	&	&	CCONJ
ajis02-1971	1013	5	nguyen	nguyen	PROPN
ajis02-1971	1013	6	,	,	PUNCT
ajis02-1971	1013	7	b	b	X
ajis02-1971	1013	8	-	-	PUNCT
ajis02-1971	1013	9	th	th	X
ajis02-1971	1013	10	2014	2014	NUM
ajis02-1971	1013	11	,	,	PUNCT
ajis02-1971	1013	12	'	'	PUNCT
ajis02-1971	1013	13	attitudes	attitude	NOUN
ajis02-1971	1013	14	toward	toward	ADP
ajis02-1971	1013	15	mobile	mobile	ADJ
ajis02-1971	1013	16	advertising	advertising	NOUN
ajis02-1971	1013	17	:	:	PUNCT
ajis02-1971	1013	18	a	a	DET
ajis02-1971	1013	19	study	study	NOUN
ajis02-1971	1013	20	of	of	ADP
ajis02-1971	1013	21	mobile	mobile	ADJ
ajis02-1971	1013	22	web	web	NOUN
ajis02-1971	1013	23	display	display	NOUN
ajis02-1971	1013	24	and	and	CCONJ
ajis02-1971	1013	25	mobile	mobile	ADJ
ajis02-1971	1013	26	app	app	PROPN
ajis02-1971	1013	27	display	display	NOUN
ajis02-1971	1013	28	advertising	advertising	PROPN
ajis02-1971	1013	29	'	'	PUNCT
ajis02-1971	1013	30	,	,	PUNCT
ajis02-1971	1013	31	asian	asian	PROPN
ajis02-1971	1013	32	academy	academy	PROPN
ajis02-1971	1013	33	of	of	ADP
ajis02-1971	1013	34	management	management	PROPN
ajis02-1971	1013	35	journal	journal	PROPN
ajis02-1971	1013	36	,	,	PUNCT
ajis02-1971	1013	37	vol	vol	NOUN
ajis02-1971	1013	38	.	.	PROPN
ajis02-1971	1013	39	19	19	NUM
ajis02-1971	1013	40	,	,	PUNCT
ajis02-1971	1013	41	no	no	INTJ
ajis02-1971	1013	42	.	.	NOUN
ajis02-1971	1013	43	2	2	NUM
ajis02-1971	1013	44	,	,	PUNCT
ajis02-1971	1013	45	pp	pp	ADJ
ajis02-1971	1013	46	.	.	PUNCT
ajis02-1971	1014	1	87	87	NUM
ajis02-1971	1014	2	-	-	SYM
ajis02-1971	1014	3	103	103	NUM
ajis02-1971	1014	4	.	.	PUNCT
ajis02-1971	1015	1	lee	lee	PROPN
ajis02-1971	1015	2	,	,	PUNCT
ajis02-1971	1015	3	c	c	PROPN
ajis02-1971	1015	4	,	,	PUNCT
ajis02-1971	1015	5	kumar	kumar	PROPN
ajis02-1971	1015	6	,	,	PUNCT
ajis02-1971	1015	7	v	v	PROPN
ajis02-1971	1015	8	&	&	CCONJ
ajis02-1971	1015	9	gupta	gupta	PROPN
ajis02-1971	1015	10	,	,	PUNCT
ajis02-1971	1015	11	s	s	PART
ajis02-1971	1015	12	2013	2013	NUM
ajis02-1971	1015	13	,	,	PUNCT
ajis02-1971	1015	14	'	'	PUNCT
ajis02-1971	1015	15	designing	design	VERB
ajis02-1971	1015	16	freemium	freemium	NOUN
ajis02-1971	1015	17	:	:	PUNCT
ajis02-1971	1015	18	a	a	DET
ajis02-1971	1015	19	model	model	NOUN
ajis02-1971	1015	20	of	of	ADP
ajis02-1971	1015	21	consumer	consumer	NOUN
ajis02-1971	1015	22	usage	usage	NOUN
ajis02-1971	1015	23	,	,	PUNCT
ajis02-1971	1015	24	upgrade	upgrade	NOUN
ajis02-1971	1015	25	,	,	PUNCT
ajis02-1971	1015	26	and	and	CCONJ
ajis02-1971	1015	27	referral	referral	ADJ
ajis02-1971	1015	28	dynamics	dynamic	NOUN
ajis02-1971	1015	29	'	'	PART
ajis02-1971	1015	30	,	,	PUNCT
ajis02-1971	1015	31	<	<	X
ajis02-1971	1015	32	http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.475.3716&rep	http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.475.3716&rep	PROPN
ajis02-1971	1015	33	=	=	PROPN
ajis02-1971	1015	34	rep1&type	rep1&type	NOUN
ajis02-1971	1015	35	=	=	SYM
ajis02-1971	1015	36	pdf	pdf	NOUN
ajis02-1971	1015	37	>	>	NOUN
ajis02-1971	1015	38	.	.	PUNCT
ajis02-1971	1016	1	lee	lee	PROPN
ajis02-1971	1016	2	,	,	PUNCT
ajis02-1971	1016	3	m	m	PROPN
ajis02-1971	1016	4	&	&	CCONJ
ajis02-1971	1016	5	faber	faber	PROPN
ajis02-1971	1016	6	,	,	PUNCT
ajis02-1971	1016	7	rj	rj	PROPN
ajis02-1971	1016	8	2007	2007	NUM
ajis02-1971	1016	9	,	,	PUNCT
ajis02-1971	1016	10	'	'	PUNCT
ajis02-1971	1016	11	effects	effect	NOUN
ajis02-1971	1016	12	of	of	ADP
ajis02-1971	1016	13	product	product	NOUN
ajis02-1971	1016	14	placement	placement	NOUN
ajis02-1971	1016	15	in	in	ADP
ajis02-1971	1016	16	on	on	ADP
ajis02-1971	1016	17	-	-	PUNCT
ajis02-1971	1016	18	line	line	NOUN
ajis02-1971	1016	19	games	game	NOUN
ajis02-1971	1016	20	on	on	ADP
ajis02-1971	1016	21	brand	brand	NOUN
ajis02-1971	1016	22	memory	memory	NOUN
ajis02-1971	1016	23	:	:	PUNCT
ajis02-1971	1016	24	a	a	DET
ajis02-1971	1016	25	perspective	perspective	NOUN
ajis02-1971	1016	26	of	of	ADP
ajis02-1971	1016	27	the	the	DET
ajis02-1971	1016	28	limited	limited	ADJ
ajis02-1971	1016	29	-	-	PUNCT
ajis02-1971	1016	30	capacity	capacity	NOUN
ajis02-1971	1016	31	model	model	NOUN
ajis02-1971	1016	32	of	of	ADP
ajis02-1971	1016	33	attention	attention	NOUN
ajis02-1971	1016	34	'	'	PUNCT
ajis02-1971	1016	35	,	,	PUNCT
ajis02-1971	1016	36	journal	journal	NOUN
ajis02-1971	1016	37	of	of	ADP
ajis02-1971	1016	38	advertising	advertising	NOUN
ajis02-1971	1016	39	,	,	PUNCT
ajis02-1971	1016	40	vol	vol	NOUN
ajis02-1971	1016	41	.	.	PROPN
ajis02-1971	1017	1	36	36	NUM
ajis02-1971	1017	2	,	,	PUNCT
ajis02-1971	1017	3	no	no	INTJ
ajis02-1971	1017	4	.	.	NOUN
ajis02-1971	1017	5	4	4	NUM
ajis02-1971	1017	6	,	,	PUNCT
ajis02-1971	1017	7	pp	pp	ADJ
ajis02-1971	1017	8	.	.	PUNCT
ajis02-1971	1018	1	75	75	NUM
ajis02-1971	1018	2	-	-	SYM
ajis02-1971	1018	3	90	90	NUM
ajis02-1971	1018	4	.	.	PUNCT
ajis02-1971	1019	1	lemon	lemon	NOUN
ajis02-1971	1019	2	,	,	PUNCT
ajis02-1971	1019	3	kn	kn	PROPN
ajis02-1971	1019	4	&	&	CCONJ
ajis02-1971	1019	5	verhoef	verhoef	PROPN
ajis02-1971	1019	6	,	,	PUNCT
ajis02-1971	1019	7	pc	pc	NOUN
ajis02-1971	1019	8	2016	2016	NUM
ajis02-1971	1019	9	,	,	PUNCT
ajis02-1971	1019	10	'	'	PUNCT
ajis02-1971	1019	11	understanding	understand	VERB
ajis02-1971	1019	12	customer	customer	NOUN
ajis02-1971	1019	13	experience	experience	NOUN
ajis02-1971	1019	14	throughout	throughout	ADP
ajis02-1971	1019	15	the	the	DET
ajis02-1971	1019	16	customer	customer	NOUN
ajis02-1971	1019	17	journey	journey	NOUN
ajis02-1971	1019	18	'	'	PART
ajis02-1971	1019	19	,	,	PUNCT
ajis02-1971	1019	20	journal	journal	NOUN
ajis02-1971	1019	21	of	of	ADP
ajis02-1971	1019	22	marketing	marketing	NOUN
ajis02-1971	1019	23	,	,	PUNCT
ajis02-1971	1019	24	vol	vol	NOUN
ajis02-1971	1019	25	.	.	PROPN
ajis02-1971	1019	26	80	80	NUM
ajis02-1971	1019	27	,	,	PUNCT
ajis02-1971	1019	28	no	no	INTJ
ajis02-1971	1019	29	.	.	NOUN
ajis02-1971	1019	30	6	6	NUM
ajis02-1971	1019	31	,	,	PUNCT
ajis02-1971	1019	32	pp	pp	ADJ
ajis02-1971	1019	33	.	.	PUNCT
ajis02-1971	1020	1	69	69	NUM
ajis02-1971	1020	2	-	-	SYM
ajis02-1971	1020	3	96	96	NUM
ajis02-1971	1020	4	.	.	PUNCT
ajis02-1971	1021	1	li	li	PROPN
ajis02-1971	1021	2	,	,	PUNCT
ajis02-1971	1021	3	h	h	PROPN
ajis02-1971	1021	4	&	&	CCONJ
ajis02-1971	1021	5	bukovac	bukovac	PROPN
ajis02-1971	1021	6	,	,	PUNCT
ajis02-1971	1021	7	jl	jl	NOUN
ajis02-1971	1021	8	1999	1999	NUM
ajis02-1971	1021	9	,	,	PUNCT
ajis02-1971	1021	10	'	'	PUNCT
ajis02-1971	1021	11	cognitive	cognitive	ADJ
ajis02-1971	1021	12	impact	impact	NOUN
ajis02-1971	1021	13	of	of	ADP
ajis02-1971	1021	14	banner	banner	NOUN
ajis02-1971	1021	15	ad	ad	NOUN
ajis02-1971	1021	16	characteristics	characteristic	NOUN
ajis02-1971	1021	17	:	:	PUNCT
ajis02-1971	1021	18	an	an	DET
ajis02-1971	1021	19	experimental	experimental	ADJ
ajis02-1971	1021	20	study	study	NOUN
ajis02-1971	1021	21	'	'	PUNCT
ajis02-1971	1021	22	,	,	PUNCT
ajis02-1971	1021	23	journalism	journalism	NOUN
ajis02-1971	1021	24	&	&	CCONJ
ajis02-1971	1021	25	mass	mass	ADJ
ajis02-1971	1021	26	communication	communication	NOUN
ajis02-1971	1021	27	quarterly	quarterly	ADV
ajis02-1971	1021	28	,	,	PUNCT
ajis02-1971	1021	29	vol	vol	NOUN
ajis02-1971	1021	30	.	.	PROPN
ajis02-1971	1021	31	76	76	NUM
ajis02-1971	1021	32	,	,	PUNCT
ajis02-1971	1021	33	no	no	INTJ
ajis02-1971	1021	34	.	.	NOUN
ajis02-1971	1021	35	2	2	NUM
ajis02-1971	1021	36	,	,	PUNCT
ajis02-1971	1021	37	pp	pp	ADJ
ajis02-1971	1021	38	.	.	PUNCT
ajis02-1971	1022	1	341	341	NUM
ajis02-1971	1022	2	-	-	SYM
ajis02-1971	1022	3	353	353	NUM
ajis02-1971	1022	4	.	.	PUNCT
ajis02-1971	1023	1	li	li	PROPN
ajis02-1971	1023	2	,	,	PUNCT
ajis02-1971	1023	3	h	h	PROPN
ajis02-1971	1023	4	&	&	CCONJ
ajis02-1971	1023	5	leckenby	leckenby	PROPN
ajis02-1971	1023	6	,	,	PUNCT
ajis02-1971	1023	7	jd	jd	PROPN
ajis02-1971	1023	8	2004	2004	NUM
ajis02-1971	1023	9	,	,	PUNCT
ajis02-1971	1023	10	'	'	PUNCT
ajis02-1971	1023	11	internet	internet	NOUN
ajis02-1971	1023	12	advertising	advertising	NOUN
ajis02-1971	1023	13	formats	format	NOUN
ajis02-1971	1023	14	and	and	CCONJ
ajis02-1971	1023	15	effectiveness	effectiveness	NOUN
ajis02-1971	1023	16	'	'	PART
ajis02-1971	1023	17	,	,	PUNCT
ajis02-1971	1023	18	center	center	NOUN
ajis02-1971	1023	19	for	for	ADP
ajis02-1971	1023	20	interactive	interactive	ADJ
ajis02-1971	1023	21	advertising	advertising	NOUN
ajis02-1971	1023	22	,	,	PUNCT
ajis02-1971	1023	23	vol	vol	NOUN
ajis02-1971	1023	24	.	.	PROPN
ajis02-1971	1023	25	,	,	PUNCT
ajis02-1971	1023	26	pp	pp	ADJ
ajis02-1971	1023	27	.	.	PUNCT
ajis02-1971	1024	1	1	1	NUM
ajis02-1971	1024	2	-	-	SYM
ajis02-1971	1024	3	31	31	NUM
ajis02-1971	1024	4	.	.	PUNCT
ajis02-1971	1025	1	li	li	PROPN
ajis02-1971	1025	2	,	,	PUNCT
ajis02-1971	1025	3	y	y	PROPN
ajis02-1971	1025	4	-	-	PUNCT
ajis02-1971	1025	5	w	w	PROPN
ajis02-1971	1025	6	,	,	PUNCT
ajis02-1971	1025	7	yang	yang	PROPN
ajis02-1971	1025	8	,	,	PUNCT
ajis02-1971	1025	9	s	s	PROPN
ajis02-1971	1025	10	-	-	PUNCT
ajis02-1971	1025	11	m	m	PROPN
ajis02-1971	1025	12	&	&	CCONJ
ajis02-1971	1025	13	liang	liang	PROPN
ajis02-1971	1025	14	,	,	PUNCT
ajis02-1971	1025	15	t	t	PROPN
ajis02-1971	1025	16	-	-	PUNCT
ajis02-1971	1025	17	p	p	NOUN
ajis02-1971	1025	18	2015	2015	NUM
ajis02-1971	1025	19	,	,	PUNCT
ajis02-1971	1025	20	'	'	PUNCT
ajis02-1971	1025	21	website	website	NOUN
ajis02-1971	1025	22	interactivity	interactivity	NOUN
ajis02-1971	1025	23	and	and	CCONJ
ajis02-1971	1025	24	promotional	promotional	ADJ
ajis02-1971	1025	25	framing	framing	NOUN
ajis02-1971	1025	26	on	on	ADP
ajis02-1971	1025	27	consumer	consumer	NOUN
ajis02-1971	1025	28	attitudes	attitude	NOUN
ajis02-1971	1025	29	toward	toward	ADP
ajis02-1971	1025	30	online	online	ADJ
ajis02-1971	1025	31	advertising	advertising	NOUN
ajis02-1971	1025	32	:	:	PUNCT
ajis02-1971	1025	33	functional	functional	ADJ
ajis02-1971	1025	34	versus	versus	ADP
ajis02-1971	1025	35	symbolic	symbolic	ADJ
ajis02-1971	1025	36	brands	brand	NOUN
ajis02-1971	1025	37	'	'	PART
ajis02-1971	1025	38	,	,	PUNCT
ajis02-1971	1025	39	pacific	pacific	PROPN
ajis02-1971	1025	40	asia	asia	PROPN
ajis02-1971	1025	41	journal	journal	PROPN
ajis02-1971	1025	42	of	of	ADP
ajis02-1971	1025	43	the	the	DET
ajis02-1971	1025	44	association	association	NOUN
ajis02-1971	1025	45	for	for	ADP
ajis02-1971	1025	46	information	information	NOUN
ajis02-1971	1025	47	systems	system	NOUN
ajis02-1971	1025	48	,	,	PUNCT
ajis02-1971	1025	49	vol	vol	NOUN
ajis02-1971	1025	50	.	.	PROPN
ajis02-1971	1025	51	7	7	NUM
ajis02-1971	1025	52	,	,	PUNCT
ajis02-1971	1025	53	no	no	INTJ
ajis02-1971	1025	54	.	.	NOUN
ajis02-1971	1025	55	2	2	NUM
ajis02-1971	1025	56	.	.	X
ajis02-1971	1025	57	li	li	PROPN
ajis02-1971	1025	58	,	,	PUNCT
ajis02-1971	1025	59	y	y	PROPN
ajis02-1971	1025	60	2014	2014	NUM
ajis02-1971	1025	61	,	,	PUNCT
ajis02-1971	1025	62	spatial	spatial	ADJ
ajis02-1971	1025	63	and	and	CCONJ
ajis02-1971	1025	64	temporal	temporal	ADJ
ajis02-1971	1025	65	patterns	pattern	NOUN
ajis02-1971	1025	66	of	of	ADP
ajis02-1971	1025	67	geo	geo	PROPN
ajis02-1971	1025	68	-	-	PUNCT
ajis02-1971	1025	69	tagged	tag	VERB
ajis02-1971	1025	70	tweets	tweet	NOUN
ajis02-1971	1025	71	,	,	PUNCT
ajis02-1971	1025	72	thesis	thesis	NOUN
ajis02-1971	1025	73	,	,	PUNCT
ajis02-1971	1025	74	proquest	proquest	PROPN
ajis02-1971	1025	75	dissertations	dissertation	NOUN
ajis02-1971	1025	76	publishing	publishing	NOUN
ajis02-1971	1025	77	.	.	PUNCT
ajis02-1971	1026	1	lim	lim	PROPN
ajis02-1971	1026	2	,	,	PUNCT
ajis02-1971	1026	3	ty	ty	PROPN
ajis02-1971	1026	4	,	,	PUNCT
ajis02-1971	1026	5	tan	tan	PROPN
ajis02-1971	1026	6	,	,	PUNCT
ajis02-1971	1026	7	tl	tl	PROPN
ajis02-1971	1026	8	&	&	CCONJ
ajis02-1971	1026	9	jnr	jnr	PROPN
ajis02-1971	1026	10	nwonwu	nwonwu	PROPN
ajis02-1971	1026	11	,	,	PUNCT
ajis02-1971	1026	12	ge	ge	PROPN
ajis02-1971	1026	13	usablity	usablity	PROPN
ajis02-1971	1026	14	testing	testing	NOUN
ajis02-1971	1026	15	,	,	PUNCT
ajis02-1971	1026	16	'	'	PUNCT
ajis02-1971	1026	17	mobile	mobile	ADJ
ajis02-1971	1026	18	in	in	ADP
ajis02-1971	1026	19	-	-	PUNCT
ajis02-1971	1026	20	app	app	NOUN
ajis02-1971	1026	21	advertising	advertising	NOUN
ajis02-1971	1026	22	for	for	ADP
ajis02-1971	1026	23	tourism	tourism	NOUN
ajis02-1971	1026	24	:	:	PUNCT
ajis02-1971	1026	25	a	a	DET
ajis02-1971	1026	26	case	case	NOUN
ajis02-1971	1026	27	study	study	NOUN
ajis02-1971	1026	28	'	'	PUNCT
ajis02-1971	1026	29	,	,	PUNCT
ajis02-1971	1026	30	in	in	ADP
ajis02-1971	1026	31	c	c	PROPN
ajis02-1971	1026	32	stephanidis	stephanidis	PROPN
ajis02-1971	1026	33	(	(	PUNCT
ajis02-1971	1026	34	ed	ed	NOUN
ajis02-1971	1026	35	.	.	PUNCT
ajis02-1971	1026	36	)	)	PUNCT
ajis02-1971	1026	37	,	,	PUNCT
ajis02-1971	1026	38	four	four	NUM
ajis02-1971	1026	39	banner	banner	NOUN
ajis02-1971	1026	40	ads	ad	NOUN
ajis02-1971	1026	41	;	;	PUNCT
ajis02-1971	1026	42	10	10	NUM
ajis02-1971	1026	43	participants	participant	NOUN
ajis02-1971	1026	44	,	,	PUNCT
ajis02-1971	1026	45	berlin	berlin	PROPN
ajis02-1971	1026	46	,	,	PUNCT
ajis02-1971	1026	47	heidelberg	heidelberg	PROPN
ajis02-1971	1026	48	,	,	PUNCT
ajis02-1971	1026	49	springer	springer	NOUN
ajis02-1971	1026	50	berlin	berlin	PROPN
ajis02-1971	1026	51	heidelberg	heidelberg	PROPN
ajis02-1971	1026	52	,	,	PUNCT
ajis02-1971	1026	53	how	how	SCONJ
ajis02-1971	1026	54	user	user	NOUN
ajis02-1971	1026	55	memorize	memorize	VERB
ajis02-1971	1026	56	mobile	mobile	ADJ
ajis02-1971	1026	57	in	in	ADP
ajis02-1971	1026	58	-	-	PUNCT
ajis02-1971	1026	59	app	app	NOUN
ajis02-1971	1026	60	banner	banner	NOUN
ajis02-1971	1026	61	ads	ad	NOUN
ajis02-1971	1026	62	and	and	CCONJ
ajis02-1971	1026	63	why	why	SCONJ
ajis02-1971	1026	64	user	user	NOUN
ajis02-1971	1026	65	ignore	ignore	VERB
ajis02-1971	1026	66	or	or	CCONJ
ajis02-1971	1026	67	interact	interact	VERB
ajis02-1971	1026	68	with	with	ADP
ajis02-1971	1026	69	the	the	DET
ajis02-1971	1026	70	banner	banner	NOUN
ajis02-1971	1026	71	ad	ad	NOUN
ajis02-1971	1026	72	?	?	PUNCT
ajis02-1971	1026	73	,	,	PUNCT
ajis02-1971	1026	74	pp	pp	ADJ
ajis02-1971	1026	75	.	.	PUNCT
ajis02-1971	1027	1	695	695	NUM
ajis02-1971	1027	2	-	-	SYM
ajis02-1971	1027	3	699	699	NUM
ajis02-1971	1027	4	.	.	PUNCT
ajis02-1971	1028	1	lin	lin	PROPN
ajis02-1971	1028	2	,	,	PUNCT
ajis02-1971	1028	3	m	m	PROPN
ajis02-1971	1028	4	,	,	PUNCT
ajis02-1971	1028	5	ke	ke	PROPN
ajis02-1971	1028	6	,	,	PUNCT
ajis02-1971	1028	7	x	x	PROPN
ajis02-1971	1028	8	&	&	CCONJ
ajis02-1971	1028	9	whinston	whinston	PROPN
ajis02-1971	1028	10	,	,	PUNCT
ajis02-1971	1028	11	ab	ab	PROPN
ajis02-1971	1028	12	2012	2012	NUM
ajis02-1971	1028	13	,	,	PUNCT
ajis02-1971	1028	14	'	'	PUNCT
ajis02-1971	1028	15	vertical	vertical	ADJ
ajis02-1971	1028	16	differentiation	differentiation	NOUN
ajis02-1971	1028	17	and	and	CCONJ
ajis02-1971	1028	18	a	a	DET
ajis02-1971	1028	19	comparison	comparison	NOUN
ajis02-1971	1028	20	of	of	ADP
ajis02-1971	1028	21	online	online	ADJ
ajis02-1971	1028	22	advertising	advertising	NOUN
ajis02-1971	1028	23	models	model	NOUN
ajis02-1971	1028	24	'	'	PART
ajis02-1971	1028	25	,	,	PUNCT
ajis02-1971	1028	26	journal	journal	NOUN
ajis02-1971	1028	27	of	of	ADP
ajis02-1971	1028	28	management	management	NOUN
ajis02-1971	1028	29	information	information	NOUN
ajis02-1971	1028	30	systems	system	NOUN
ajis02-1971	1028	31	,	,	PUNCT
ajis02-1971	1028	32	vol	vol	NOUN
ajis02-1971	1028	33	.	.	PROPN
ajis02-1971	1028	34	29	29	NUM
ajis02-1971	1028	35	,	,	PUNCT
ajis02-1971	1028	36	no	no	INTJ
ajis02-1971	1028	37	.	.	NOUN
ajis02-1971	1028	38	1	1	NUM
ajis02-1971	1028	39	,	,	PUNCT
ajis02-1971	1028	40	pp	pp	ADJ
ajis02-1971	1028	41	.	.	PUNCT
ajis02-1971	1028	42	195236	195236	NUM
ajis02-1971	1028	43	.	.	PUNCT
ajis02-1971	1029	1	lin	lin	PROPN
ajis02-1971	1029	2	,	,	PUNCT
ajis02-1971	1029	3	ttc	ttc	NOUN
ajis02-1971	1029	4	,	,	PUNCT
ajis02-1971	1029	5	paragas	paragas	NOUN
ajis02-1971	1029	6	,	,	PUNCT
ajis02-1971	1029	7	f	f	PROPN
ajis02-1971	1029	8	,	,	PUNCT
ajis02-1971	1029	9	goh	goh	PROPN
ajis02-1971	1029	10	,	,	PUNCT
ajis02-1971	1029	11	d	d	PROPN
ajis02-1971	1029	12	&	&	CCONJ
ajis02-1971	1029	13	bautista	bautista	PROPN
ajis02-1971	1029	14	,	,	PUNCT
ajis02-1971	1029	15	jr	jr	PROPN
ajis02-1971	1029	16	2015	2015	NUM
ajis02-1971	1029	17	,	,	PUNCT
ajis02-1971	1029	18	'	'	PUNCT
ajis02-1971	1029	19	developing	develop	VERB
ajis02-1971	1029	20	location	location	NOUN
ajis02-1971	1029	21	-	-	PUNCT
ajis02-1971	1029	22	based	base	VERB
ajis02-1971	1029	23	mobile	mobile	ADJ
ajis02-1971	1029	24	advertising	advertising	NOUN
ajis02-1971	1029	25	in	in	ADP
ajis02-1971	1029	26	singapore	singapore	PROPN
ajis02-1971	1029	27	:	:	PUNCT
ajis02-1971	1029	28	a	a	DET
ajis02-1971	1029	29	socio	socio	NOUN
ajis02-1971	1029	30	-	-	PUNCT
ajis02-1971	1029	31	technical	technical	ADJ
ajis02-1971	1029	32	perspective	perspective	NOUN
ajis02-1971	1029	33	'	'	PART
ajis02-1971	1029	34	,	,	PUNCT
ajis02-1971	1029	35	technological	technological	ADJ
ajis02-1971	1029	36	forecasting	forecasting	NOUN
ajis02-1971	1029	37	&	&	CCONJ
ajis02-1971	1029	38	social	social	ADJ
ajis02-1971	1029	39	change	change	NOUN
ajis02-1971	1029	40	,	,	PUNCT
ajis02-1971	1029	41	vol	vol	NOUN
ajis02-1971	1029	42	.	.	PROPN
ajis02-1971	1029	43	103	103	NUM
ajis02-1971	1029	44	,	,	PUNCT
ajis02-1971	1029	45	no	no	INTJ
ajis02-1971	1029	46	.	.	PUNCT
ajis02-1971	1030	1	c	c	X
ajis02-1971	1030	2	,	,	PUNCT
ajis02-1971	1030	3	pp	pp	ADJ
ajis02-1971	1030	4	.	.	PUNCT
ajis02-1971	1031	1	334	334	NUM
ajis02-1971	1031	2	-	-	SYM
ajis02-1971	1031	3	349	349	NUM
ajis02-1971	1031	4	.	.	PUNCT
ajis02-1971	1032	1	australasian	australasian	ADJ
ajis02-1971	1032	2	journal	journal	NOUN
ajis02-1971	1032	3	of	of	ADP
ajis02-1971	1032	4	information	information	PROPN
ajis02-1971	1032	5	systems	systems	PROPN
ajis02-1971	1032	6	truong	truong	PROPN
ajis02-1971	1032	7	,	,	PUNCT
ajis02-1971	1032	8	nkhoma	nkhoma	PROPN
ajis02-1971	1032	9	&	&	CCONJ
ajis02-1971	1032	10	pansuwong	pansuwong	ADJ
ajis02-1971	1032	11	2019	2019	NUM
ajis02-1971	1032	12	,	,	PUNCT
ajis02-1971	1032	13	vol	vol	NOUN
ajis02-1971	1032	14	23	23	NUM
ajis02-1971	1032	15	,	,	PUNCT
ajis02-1971	1032	16	research	research	NOUN
ajis02-1971	1032	17	article	article	NOUN
ajis02-1971	1032	18	integrated	integrate	VERB
ajis02-1971	1032	19	effectiveness	effectiveness	NOUN
ajis02-1971	1032	20	framework	framework	NOUN
ajis02-1971	1032	21	for	for	ADP
ajis02-1971	1032	22	in	in	ADP
ajis02-1971	1032	23	-	-	PUNCT
ajis02-1971	1032	24	app	app	NOUN
ajis02-1971	1032	25	advertising	advertising	NOUN
ajis02-1971	1032	26	42	42	NUM
ajis02-1971	1032	27	lin	lin	PROPN
ajis02-1971	1032	28	,	,	PUNCT
ajis02-1971	1032	29	y	y	PROPN
ajis02-1971	1032	30	&	&	CCONJ
ajis02-1971	1032	31	lin	lin	PROPN
ajis02-1971	1032	32	,	,	PUNCT
ajis02-1971	1032	33	k	k	PROPN
ajis02-1971	1032	34	'	'	PUNCT
ajis02-1971	1032	35	effects	effect	NOUN
ajis02-1971	1032	36	of	of	ADP
ajis02-1971	1032	37	ad	ad	NOUN
ajis02-1971	1032	38	sizes	size	NOUN
ajis02-1971	1032	39	,	,	PUNCT
ajis02-1971	1032	40	positions	position	NOUN
ajis02-1971	1032	41	,	,	PUNCT
ajis02-1971	1032	42	types	type	NOUN
ajis02-1971	1032	43	,	,	PUNCT
ajis02-1971	1032	44	and	and	CCONJ
ajis02-1971	1032	45	user	user	NOUN
ajis02-1971	1032	46	's	's	PART
ajis02-1971	1032	47	gender	gender	NOUN
ajis02-1971	1032	48	on	on	ADP
ajis02-1971	1032	49	the	the	DET
ajis02-1971	1032	50	click	click	VERB
ajis02-1971	1032	51	-	-	PUNCT
ajis02-1971	1032	52	through	through	ADP
ajis02-1971	1032	53	rate	rate	NOUN
ajis02-1971	1032	54	of	of	ADP
ajis02-1971	1032	55	web	web	NOUN
ajis02-1971	1032	56	advertisement	advertisement	NOUN
ajis02-1971	1032	57	'	'	PUNCT
ajis02-1971	1032	58	,	,	PUNCT
ajis02-1971	1032	59	lohtia	lohtia	PROPN
ajis02-1971	1032	60	,	,	PUNCT
ajis02-1971	1032	61	r	r	NOUN
ajis02-1971	1032	62	,	,	PUNCT
ajis02-1971	1032	63	donthu	donthu	NOUN
ajis02-1971	1032	64	,	,	PUNCT
ajis02-1971	1032	65	n	n	PROPN
ajis02-1971	1032	66	&	&	CCONJ
ajis02-1971	1032	67	hershberger	hershberger	PROPN
ajis02-1971	1032	68	,	,	PUNCT
ajis02-1971	1032	69	ek	ek	PROPN
ajis02-1971	1032	70	2003	2003	NUM
ajis02-1971	1032	71	,	,	PUNCT
ajis02-1971	1032	72	'	'	PUNCT
ajis02-1971	1032	73	the	the	DET
ajis02-1971	1032	74	impact	impact	NOUN
ajis02-1971	1032	75	of	of	ADP
ajis02-1971	1032	76	content	content	NOUN
ajis02-1971	1032	77	and	and	CCONJ
ajis02-1971	1032	78	design	design	NOUN
ajis02-1971	1032	79	elements	element	NOUN
ajis02-1971	1032	80	on	on	ADP
ajis02-1971	1032	81	banner	banner	NOUN
ajis02-1971	1032	82	advertising	advertising	NOUN
ajis02-1971	1032	83	click	click	VERB
ajis02-1971	1032	84	-	-	PUNCT
ajis02-1971	1032	85	through	through	ADP
ajis02-1971	1032	86	rates	rate	NOUN
ajis02-1971	1032	87	'	'	PART
ajis02-1971	1032	88	,	,	PUNCT
ajis02-1971	1032	89	j.	j.	PROPN
ajis02-1971	1032	90	adv	adv	PROPN
ajis02-1971	1032	91	.	.	PUNCT
ajis02-1971	1033	1	res	res	PROPN
ajis02-1971	1033	2	.	.	PROPN
ajis02-1971	1033	3	,	,	PUNCT
ajis02-1971	1033	4	vol	vol	NOUN
ajis02-1971	1033	5	.	.	PROPN
ajis02-1971	1034	1	43	43	NUM
ajis02-1971	1034	2	,	,	PUNCT
ajis02-1971	1034	3	no	no	INTJ
ajis02-1971	1034	4	.	.	NOUN
ajis02-1971	1034	5	4	4	NUM
ajis02-1971	1034	6	,	,	PUNCT
ajis02-1971	1034	7	pp	pp	ADJ
ajis02-1971	1034	8	.	.	PUNCT
ajis02-1971	1035	1	410	410	NUM
ajis02-1971	1035	2	-	-	SYM
ajis02-1971	1035	3	418	418	NUM
ajis02-1971	1035	4	.	.	PUNCT
ajis02-1971	1036	1	luo	luo	PROPN
ajis02-1971	1036	2	,	,	PUNCT
ajis02-1971	1036	3	x	x	PROPN
ajis02-1971	1036	4	,	,	PUNCT
ajis02-1971	1036	5	andrews	andrews	PROPN
ajis02-1971	1036	6	,	,	PUNCT
ajis02-1971	1036	7	m	m	PROPN
ajis02-1971	1036	8	,	,	PUNCT
ajis02-1971	1036	9	fang	fang	X
ajis02-1971	1036	10	,	,	PUNCT
ajis02-1971	1036	11	z	z	PROPN
ajis02-1971	1036	12	&	&	CCONJ
ajis02-1971	1036	13	phang	phang	PROPN
ajis02-1971	1036	14	,	,	PUNCT
ajis02-1971	1036	15	cw	cw	PROPN
ajis02-1971	1036	16	2014	2014	NUM
ajis02-1971	1036	17	,	,	PUNCT
ajis02-1971	1036	18	'	'	PUNCT
ajis02-1971	1036	19	mobile	mobile	ADJ
ajis02-1971	1036	20	targeting	targeting	NOUN
ajis02-1971	1036	21	'	'	NOUN
ajis02-1971	1036	22	,	,	PUNCT
ajis02-1971	1036	23	management	management	NOUN
ajis02-1971	1036	24	science	science	NOUN
ajis02-1971	1036	25	,	,	PUNCT
ajis02-1971	1036	26	vol	vol	NOUN
ajis02-1971	1036	27	.	.	PROPN
ajis02-1971	1036	28	60	60	NUM
ajis02-1971	1036	29	,	,	PUNCT
ajis02-1971	1036	30	no	no	INTJ
ajis02-1971	1036	31	.	.	NOUN
ajis02-1971	1036	32	7	7	NUM
ajis02-1971	1036	33	,	,	PUNCT
ajis02-1971	1036	34	pp	pp	ADJ
ajis02-1971	1036	35	.	.	PUNCT
ajis02-1971	1037	1	1738	1738	NUM
ajis02-1971	1037	2	-	-	SYM
ajis02-1971	1037	3	1756	1756	NUM
ajis02-1971	1037	4	.	.	PUNCT
ajis02-1971	1038	1	mackenzie	mackenzie	PROPN
ajis02-1971	1038	2	,	,	PUNCT
ajis02-1971	1038	3	s	s	PROPN
ajis02-1971	1038	4	,	,	PUNCT
ajis02-1971	1038	5	lutz	lutz	NOUN
ajis02-1971	1038	6	,	,	PUNCT
ajis02-1971	1038	7	r	r	NOUN
ajis02-1971	1038	8	&	&	CCONJ
ajis02-1971	1038	9	belch	belch	NOUN
ajis02-1971	1038	10	,	,	PUNCT
ajis02-1971	1038	11	g	g	PROPN
ajis02-1971	1038	12	1986	1986	NUM
ajis02-1971	1038	13	,	,	PUNCT
ajis02-1971	1038	14	'	'	PUNCT
ajis02-1971	1038	15	the	the	DET
ajis02-1971	1038	16	role	role	NOUN
ajis02-1971	1038	17	of	of	ADP
ajis02-1971	1038	18	attitude	attitude	NOUN
ajis02-1971	1038	19	toward	toward	ADP
ajis02-1971	1038	20	the	the	DET
ajis02-1971	1038	21	ad	ad	NOUN
ajis02-1971	1038	22	as	as	ADP
ajis02-1971	1038	23	a	a	DET
ajis02-1971	1038	24	mediator	mediator	NOUN
ajis02-1971	1038	25	of	of	ADP
ajis02-1971	1038	26	advertising	advertising	NOUN
ajis02-1971	1038	27	effectiveness	effectiveness	NOUN
ajis02-1971	1038	28	:	:	PUNCT
ajis02-1971	1038	29	a	a	DET
ajis02-1971	1038	30	test	test	NOUN
ajis02-1971	1038	31	of	of	ADP
ajis02-1971	1038	32	competing	compete	VERB
ajis02-1971	1038	33	explanations	explanation	NOUN
ajis02-1971	1038	34	'	'	NUM
ajis02-1971	1038	35	,	,	PUNCT
ajis02-1971	1038	36	journal	journal	NOUN
ajis02-1971	1038	37	of	of	ADP
ajis02-1971	1038	38	marketing	marketing	NOUN
ajis02-1971	1038	39	research	research	NOUN
ajis02-1971	1038	40	,	,	PUNCT
ajis02-1971	1038	41	vol	vol	NOUN
ajis02-1971	1038	42	.	.	PROPN
ajis02-1971	1038	43	23	23	NUM
ajis02-1971	1038	44	,	,	PUNCT
ajis02-1971	1038	45	no	no	INTJ
ajis02-1971	1038	46	.	.	NOUN
ajis02-1971	1038	47	2	2	NUM
ajis02-1971	1038	48	,	,	PUNCT
ajis02-1971	1038	49	p.	p.	NOUN
ajis02-1971	1038	50	130	130	NUM
ajis02-1971	1038	51	.	.	PUNCT
ajis02-1971	1039	1	mangani	mangani	PROPN
ajis02-1971	1039	2	,	,	PUNCT
ajis02-1971	1039	3	a	a	DET
ajis02-1971	1039	4	2004	2004	NUM
ajis02-1971	1039	5	,	,	PUNCT
ajis02-1971	1039	6	'	'	PUNCT
ajis02-1971	1039	7	online	online	ADJ
ajis02-1971	1039	8	advertising	advertising	NOUN
ajis02-1971	1039	9	:	:	PUNCT
ajis02-1971	1039	10	pay	pay	VERB
ajis02-1971	1039	11	-	-	PUNCT
ajis02-1971	1039	12	per	per	ADP
ajis02-1971	1039	13	-	-	PUNCT
ajis02-1971	1039	14	view	view	NOUN
ajis02-1971	1039	15	versus	versus	ADP
ajis02-1971	1039	16	pay	pay	VERB
ajis02-1971	1039	17	-	-	PUNCT
ajis02-1971	1039	18	per	per	ADP
ajis02-1971	1039	19	-	-	PUNCT
ajis02-1971	1039	20	click	click	NOUN
ajis02-1971	1039	21	'	'	PUNCT
ajis02-1971	1039	22	,	,	PUNCT
ajis02-1971	1039	23	journal	journal	NOUN
ajis02-1971	1039	24	of	of	ADP
ajis02-1971	1039	25	revenue	revenue	NOUN
ajis02-1971	1039	26	and	and	CCONJ
ajis02-1971	1039	27	pricing	pricing	NOUN
ajis02-1971	1039	28	management	management	NOUN
ajis02-1971	1039	29	,	,	PUNCT
ajis02-1971	1039	30	vol	vol	NOUN
ajis02-1971	1039	31	.	.	PROPN
ajis02-1971	1039	32	2	2	NUM
ajis02-1971	1039	33	,	,	PUNCT
ajis02-1971	1039	34	no	no	INTJ
ajis02-1971	1039	35	.	.	NOUN
ajis02-1971	1039	36	4	4	NUM
ajis02-1971	1039	37	,	,	PUNCT
ajis02-1971	1039	38	pp	pp	ADJ
ajis02-1971	1039	39	.	.	PUNCT
ajis02-1971	1040	1	295	295	NUM
ajis02-1971	1040	2	-	-	SYM
ajis02-1971	1040	3	302	302	NUM
ajis02-1971	1040	4	.	.	PUNCT
ajis02-1971	1040	5	marx	marx	PROPN
ajis02-1971	1040	6	,	,	PUNCT
ajis02-1971	1040	7	w	w	PROPN
ajis02-1971	1040	8	1996	1996	NUM
ajis02-1971	1040	9	,	,	PUNCT
ajis02-1971	1040	10	'	'	PUNCT
ajis02-1971	1040	11	how	how	SCONJ
ajis02-1971	1040	12	to	to	PART
ajis02-1971	1040	13	make	make	VERB
ajis02-1971	1040	14	web	web	NOUN
ajis02-1971	1040	15	ads	ad	NOUN
ajis02-1971	1040	16	more	more	ADV
ajis02-1971	1040	17	effective	effective	ADJ
ajis02-1971	1040	18	'	'	PUNCT
ajis02-1971	1040	19	,	,	PUNCT
ajis02-1971	1040	20	advertising	advertise	VERB
ajis02-1971	1040	21	age	age	NOUN
ajis02-1971	1040	22	's	's	PART
ajis02-1971	1040	23	business	business	NOUN
ajis02-1971	1040	24	marketing	marketing	NOUN
ajis02-1971	1040	25	,	,	PUNCT
ajis02-1971	1040	26	vol	vol	NOUN
ajis02-1971	1040	27	.	.	PROPN
ajis02-1971	1040	28	81	81	NUM
ajis02-1971	1040	29	,	,	PUNCT
ajis02-1971	1040	30	no	no	INTJ
ajis02-1971	1040	31	.	.	NOUN
ajis02-1971	1040	32	10	10	NUM
ajis02-1971	1040	33	,	,	PUNCT
ajis02-1971	1040	34	p.	p.	NOUN
ajis02-1971	1040	35	m1	m1	PROPN
ajis02-1971	1040	36	.	.	PUNCT
ajis02-1971	1041	1	mcdonald	mcdonald	PROPN
ajis02-1971	1041	2	,	,	PUNCT
ajis02-1971	1041	3	a	a	PRON
ajis02-1971	1041	4	&	&	CCONJ
ajis02-1971	1041	5	cranor	cranor	NOUN
ajis02-1971	1041	6	,	,	PUNCT
ajis02-1971	1041	7	lf	lf	ADP
ajis02-1971	1041	8	2010	2010	NUM
ajis02-1971	1041	9	,	,	PUNCT
ajis02-1971	1041	10	'	'	PUNCT
ajis02-1971	1041	11	beliefs	belief	NOUN
ajis02-1971	1041	12	and	and	CCONJ
ajis02-1971	1041	13	behaviors	behavior	NOUN
ajis02-1971	1041	14	:	:	PUNCT
ajis02-1971	1041	15	internet	internet	NOUN
ajis02-1971	1041	16	users	user	NOUN
ajis02-1971	1041	17	'	'	PART
ajis02-1971	1041	18	understanding	understanding	NOUN
ajis02-1971	1041	19	of	of	ADP
ajis02-1971	1041	20	behavioral	behavioral	ADJ
ajis02-1971	1041	21	advertising	advertising	NOUN
ajis02-1971	1041	22	'	'	PUNCT
ajis02-1971	1041	23	,	,	PUNCT
ajis02-1971	1041	24	in	in	ADP
ajis02-1971	1041	25	available	available	ADJ
ajis02-1971	1041	26	at	at	ADP
ajis02-1971	1041	27	ssrn	ssrn	NOUN
ajis02-1971	1041	28	1989092	1989092	NUM
ajis02-1971	1041	29	,	,	PUNCT
ajis02-1971	1041	30	tprc	tprc	NOUN
ajis02-1971	1041	31	.	.	PUNCT
ajis02-1971	1042	1	menon	menon	PROPN
ajis02-1971	1042	2	,	,	PUNCT
ajis02-1971	1042	3	ak	ak	PROPN
ajis02-1971	1042	4	,	,	PUNCT
ajis02-1971	1042	5	chitrapura	chitrapura	PROPN
ajis02-1971	1042	6	,	,	PUNCT
ajis02-1971	1042	7	k	k	PROPN
ajis02-1971	1042	8	-	-	PUNCT
ajis02-1971	1042	9	p	p	PROPN
ajis02-1971	1042	10	,	,	PUNCT
ajis02-1971	1042	11	garg	garg	NOUN
ajis02-1971	1042	12	,	,	PUNCT
ajis02-1971	1042	13	s	s	PROPN
ajis02-1971	1042	14	,	,	PUNCT
ajis02-1971	1042	15	agarwal	agarwal	PROPN
ajis02-1971	1042	16	,	,	PUNCT
ajis02-1971	1042	17	d	d	PROPN
ajis02-1971	1042	18	&	&	CCONJ
ajis02-1971	1042	19	kota	kota	PROPN
ajis02-1971	1042	20	,	,	PUNCT
ajis02-1971	1042	21	n	n	CCONJ
ajis02-1971	1042	22	'	'	PUNCT
ajis02-1971	1042	23	response	response	NOUN
ajis02-1971	1042	24	prediction	prediction	NOUN
ajis02-1971	1042	25	using	use	VERB
ajis02-1971	1042	26	collaborative	collaborative	ADJ
ajis02-1971	1042	27	filtering	filtering	NOUN
ajis02-1971	1042	28	with	with	ADP
ajis02-1971	1042	29	hierarchies	hierarchy	NOUN
ajis02-1971	1042	30	and	and	CCONJ
ajis02-1971	1042	31	side	side	NOUN
ajis02-1971	1042	32	-	-	PUNCT
ajis02-1971	1042	33	information	information	NOUN
ajis02-1971	1042	34	'	'	NOUN
ajis02-1971	1042	35	,	,	PUNCT
ajis02-1971	1042	36	acm	acm	PROPN
ajis02-1971	1042	37	,	,	PUNCT
ajis02-1971	1042	38	pp	pp	PROPN
ajis02-1971	1042	39	.	.	PUNCT
ajis02-1971	1043	1	141	141	NUM
ajis02-1971	1043	2	-	-	SYM
ajis02-1971	1043	3	149	149	NUM
ajis02-1971	1043	4	.	.	PUNCT
ajis02-1971	1044	1	meyer	meyer	PROPN
ajis02-1971	1044	2	,	,	PUNCT
ajis02-1971	1044	3	ke	ke	PROPN
ajis02-1971	1044	4	,	,	PUNCT
ajis02-1971	1044	5	ding	ding	NOUN
ajis02-1971	1044	6	,	,	PUNCT
ajis02-1971	1044	7	y	y	PROPN
ajis02-1971	1044	8	,	,	PUNCT
ajis02-1971	1044	9	li	li	PROPN
ajis02-1971	1044	10	,	,	PUNCT
ajis02-1971	1044	11	j	j	PROPN
ajis02-1971	1044	12	&	&	CCONJ
ajis02-1971	1044	13	zhang	zhang	PROPN
ajis02-1971	1044	14	,	,	PUNCT
ajis02-1971	1044	15	h	h	PROPN
ajis02-1971	1044	16	2018	2018	NUM
ajis02-1971	1044	17	,	,	PUNCT
ajis02-1971	1044	18	'	'	PUNCT
ajis02-1971	1044	19	overcoming	overcome	VERB
ajis02-1971	1044	20	distrust	distrust	NOUN
ajis02-1971	1044	21	:	:	PUNCT
ajis02-1971	1044	22	how	how	SCONJ
ajis02-1971	1044	23	state	state	NOUN
ajis02-1971	1044	24	-	-	PUNCT
ajis02-1971	1044	25	owned	own	VERB
ajis02-1971	1044	26	enterprises	enterprise	NOUN
ajis02-1971	1044	27	adapt	adapt	VERB
ajis02-1971	1044	28	their	their	PRON
ajis02-1971	1044	29	foreign	foreign	ADJ
ajis02-1971	1044	30	entries	entry	NOUN
ajis02-1971	1044	31	to	to	ADP
ajis02-1971	1044	32	institutional	institutional	ADJ
ajis02-1971	1044	33	pressures	pressure	NOUN
ajis02-1971	1044	34	abroad	abroad	ADV
ajis02-1971	1044	35	'	'	PUNCT
ajis02-1971	1044	36	,	,	PUNCT
ajis02-1971	1044	37	in	in	ADP
ajis02-1971	1044	38	state	state	NOUN
ajis02-1971	1044	39	-	-	PUNCT
ajis02-1971	1044	40	owned	own	VERB
ajis02-1971	1044	41	multinationals	multinational	NOUN
ajis02-1971	1044	42	,	,	PUNCT
ajis02-1971	1044	43	springer	springer	NOUN
ajis02-1971	1044	44	,	,	PUNCT
ajis02-1971	1044	45	pp	pp	ADJ
ajis02-1971	1044	46	.	.	PUNCT
ajis02-1971	1045	1	211	211	NUM
ajis02-1971	1045	2	-	-	SYM
ajis02-1971	1045	3	251	251	NUM
ajis02-1971	1045	4	.	.	PUNCT
ajis02-1971	1046	1	miller	miller	PROPN
ajis02-1971	1046	2	,	,	PUNCT
ajis02-1971	1046	3	ga	ga	PROPN
ajis02-1971	1046	4	1956	1956	NUM
ajis02-1971	1046	5	,	,	PUNCT
ajis02-1971	1046	6	'	'	PUNCT
ajis02-1971	1046	7	the	the	DET
ajis02-1971	1046	8	magical	magical	ADJ
ajis02-1971	1046	9	number	number	NOUN
ajis02-1971	1046	10	seven	seven	NUM
ajis02-1971	1046	11	,	,	PUNCT
ajis02-1971	1046	12	plus	plus	CCONJ
ajis02-1971	1046	13	or	or	CCONJ
ajis02-1971	1046	14	minus	minus	NUM
ajis02-1971	1046	15	two	two	NUM
ajis02-1971	1046	16	:	:	PUNCT
ajis02-1971	1046	17	some	some	DET
ajis02-1971	1046	18	limits	limit	NOUN
ajis02-1971	1046	19	on	on	ADP
ajis02-1971	1046	20	our	our	PRON
ajis02-1971	1046	21	capacity	capacity	NOUN
ajis02-1971	1046	22	for	for	ADP
ajis02-1971	1046	23	processing	process	VERB
ajis02-1971	1046	24	information	information	NOUN
ajis02-1971	1046	25	'	'	PUNCT
ajis02-1971	1046	26	,	,	PUNCT
ajis02-1971	1046	27	psychological	psychological	ADJ
ajis02-1971	1046	28	review	review	NOUN
ajis02-1971	1046	29	,	,	PUNCT
ajis02-1971	1046	30	vol	vol	NOUN
ajis02-1971	1046	31	.	.	PROPN
ajis02-1971	1046	32	63	63	NUM
ajis02-1971	1046	33	,	,	PUNCT
ajis02-1971	1046	34	no	no	INTJ
ajis02-1971	1046	35	.	.	NOUN
ajis02-1971	1046	36	2	2	NUM
ajis02-1971	1046	37	,	,	PUNCT
ajis02-1971	1046	38	p.	p.	NOUN
ajis02-1971	1046	39	81	81	NUM
ajis02-1971	1046	40	.	.	PUNCT
ajis02-1971	1047	1	miller	miller	PROPN
ajis02-1971	1047	2	,	,	PUNCT
ajis02-1971	1047	3	s	s	PART
ajis02-1971	1047	4	2006	2006	NUM
ajis02-1971	1047	5	,	,	PUNCT
ajis02-1971	1047	6	'	'	PUNCT
ajis02-1971	1047	7	the	the	DET
ajis02-1971	1047	8	conversionlab.com	conversionlab.com	X
ajis02-1971	1047	9	:	:	PUNCT
ajis02-1971	1047	10	how	how	SCONJ
ajis02-1971	1047	11	to	to	PART
ajis02-1971	1047	12	experiment	experiment	VERB
ajis02-1971	1047	13	your	your	PRON
ajis02-1971	1047	14	way	way	NOUN
ajis02-1971	1047	15	to	to	ADP
ajis02-1971	1047	16	increased	increase	VERB
ajis02-1971	1047	17	web	web	NOUN
ajis02-1971	1047	18	sales	sale	NOUN
ajis02-1971	1047	19	using	use	VERB
ajis02-1971	1047	20	split	split	NOUN
ajis02-1971	1047	21	testing	testing	NOUN
ajis02-1971	1047	22	and	and	CCONJ
ajis02-1971	1047	23	taguchi	taguchi	PROPN
ajis02-1971	1047	24	optimization	optimization	PROPN
ajis02-1971	1047	25	'	'	PART
ajis02-1971	1047	26	,	,	PUNCT
ajis02-1971	1047	27	<	<	X
ajis02-1971	1047	28	http://www.conversionlab.com/	http://www.conversionlab.com/	NOUN
ajis02-1971	1047	29	>	>	X
ajis02-1971	1047	30	.	.	PUNCT
ajis02-1971	1048	1	mokbel	mokbel	PROPN
ajis02-1971	1048	2	,	,	PUNCT
ajis02-1971	1048	3	mf	mf	PROPN
ajis02-1971	1048	4	&	&	CCONJ
ajis02-1971	1048	5	levandoski	levandoski	PROPN
ajis02-1971	1048	6	,	,	PUNCT
ajis02-1971	1048	7	jj	jj	PROPN
ajis02-1971	1048	8	'	'	PUNCT
ajis02-1971	1048	9	toward	toward	ADP
ajis02-1971	1048	10	context	context	NOUN
ajis02-1971	1048	11	and	and	CCONJ
ajis02-1971	1048	12	preference	preference	NOUN
ajis02-1971	1048	13	-	-	PUNCT
ajis02-1971	1048	14	aware	aware	ADJ
ajis02-1971	1048	15	location	location	NOUN
ajis02-1971	1048	16	-	-	PUNCT
ajis02-1971	1048	17	based	base	VERB
ajis02-1971	1048	18	services	service	NOUN
ajis02-1971	1048	19	'	'	PART
ajis02-1971	1048	20	,	,	PUNCT
ajis02-1971	1048	21	acm	acm	PROPN
ajis02-1971	1048	22	,	,	PUNCT
ajis02-1971	1048	23	pp	pp	PROPN
ajis02-1971	1048	24	.	.	PUNCT
ajis02-1971	1049	1	25	25	NUM
ajis02-1971	1049	2	-	-	SYM
ajis02-1971	1049	3	32	32	NUM
ajis02-1971	1049	4	.	.	PUNCT
ajis02-1971	1050	1	molitor	molitor	PROPN
ajis02-1971	1050	2	,	,	PUNCT
ajis02-1971	1050	3	d	d	PROPN
ajis02-1971	1050	4	,	,	PUNCT
ajis02-1971	1050	5	reichhart	reichhart	NOUN
ajis02-1971	1050	6	,	,	PUNCT
ajis02-1971	1050	7	p	p	PROPN
ajis02-1971	1050	8	&	&	CCONJ
ajis02-1971	1050	9	spann	spann	PROPN
ajis02-1971	1050	10	,	,	PUNCT
ajis02-1971	1050	11	m	m	PROPN
ajis02-1971	1050	12	2012	2012	NUM
ajis02-1971	1050	13	,	,	PUNCT
ajis02-1971	1050	14	'	'	PUNCT
ajis02-1971	1050	15	location	location	NOUN
ajis02-1971	1050	16	-	-	PUNCT
ajis02-1971	1050	17	based	base	VERB
ajis02-1971	1050	18	advertising	advertising	NOUN
ajis02-1971	1050	19	:	:	PUNCT
ajis02-1971	1050	20	measuring	measure	VERB
ajis02-1971	1050	21	the	the	DET
ajis02-1971	1050	22	impact	impact	NOUN
ajis02-1971	1050	23	of	of	ADP
ajis02-1971	1050	24	context	context	NOUN
ajis02-1971	1050	25	-	-	PUNCT
ajis02-1971	1050	26	specific	specific	ADJ
ajis02-1971	1050	27	factors	factor	NOUN
ajis02-1971	1050	28	on	on	ADP
ajis02-1971	1050	29	consumers	consumer	NOUN
ajis02-1971	1050	30	’	’	PART
ajis02-1971	1050	31	choice	choice	NOUN
ajis02-1971	1050	32	behavior	behavior	NOUN
ajis02-1971	1050	33	'	'	PUNCT
ajis02-1971	1050	34	,	,	PUNCT
ajis02-1971	1050	35	available	available	ADJ
ajis02-1971	1050	36	at	at	ADP
ajis02-1971	1050	37	ssrn	ssrn	NOUN
ajis02-1971	1050	38	2116359	2116359	NUM
ajis02-1971	1050	39	.	.	PUNCT
ajis02-1971	1051	1	montgomery	montgomery	PROPN
ajis02-1971	1051	2	,	,	PUNCT
ajis02-1971	1051	3	a	a	PRON
ajis02-1971	1051	4	,	,	PUNCT
ajis02-1971	1051	5	hosanagar	hosanagar	NOUN
ajis02-1971	1051	6	,	,	PUNCT
ajis02-1971	1051	7	k	k	PROPN
ajis02-1971	1051	8	&	&	CCONJ
ajis02-1971	1051	9	clay	clay	NOUN
ajis02-1971	1051	10	,	,	PUNCT
ajis02-1971	1051	11	k	k	PROPN
ajis02-1971	1051	12	2004	2004	NUM
ajis02-1971	1051	13	,	,	PUNCT
ajis02-1971	1051	14	'	'	PUNCT
ajis02-1971	1051	15	designing	design	VERB
ajis02-1971	1051	16	a	a	DET
ajis02-1971	1051	17	better	well	ADJ
ajis02-1971	1051	18	shopbot	shopbot	NOUN
ajis02-1971	1051	19	'	'	PART
ajis02-1971	1051	20	,	,	PUNCT
ajis02-1971	1051	21	management	management	NOUN
ajis02-1971	1051	22	science	science	NOUN
ajis02-1971	1051	23	,	,	PUNCT
ajis02-1971	1051	24	vol	vol	NOUN
ajis02-1971	1051	25	.	.	PROPN
ajis02-1971	1051	26	50	50	NUM
ajis02-1971	1051	27	,	,	PUNCT
ajis02-1971	1051	28	no	no	INTJ
ajis02-1971	1051	29	.	.	NOUN
ajis02-1971	1051	30	2	2	NUM
ajis02-1971	1051	31	,	,	PUNCT
ajis02-1971	1051	32	pp	pp	ADJ
ajis02-1971	1051	33	.	.	PUNCT
ajis02-1971	1052	1	189	189	NUM
ajis02-1971	1052	2	-	-	SYM
ajis02-1971	1052	3	206	206	NUM
ajis02-1971	1052	4	.	.	PUNCT
ajis02-1971	1053	1	moorman	moorman	NOUN
ajis02-1971	1053	2	,	,	PUNCT
ajis02-1971	1053	3	m	m	PROPN
ajis02-1971	1053	4	2003	2003	NUM
ajis02-1971	1053	5	,	,	PUNCT
ajis02-1971	1053	6	context	context	NOUN
ajis02-1971	1053	7	considered	consider	VERB
ajis02-1971	1053	8	:	:	PUNCT
ajis02-1971	1053	9	the	the	DET
ajis02-1971	1053	10	relationship	relationship	NOUN
ajis02-1971	1053	11	between	between	ADP
ajis02-1971	1053	12	media	medium	NOUN
ajis02-1971	1053	13	environments	environment	NOUN
ajis02-1971	1053	14	and	and	CCONJ
ajis02-1971	1053	15	advertising	advertising	NOUN
ajis02-1971	1053	16	effects	effect	NOUN
ajis02-1971	1053	17	,	,	PUNCT
ajis02-1971	1053	18	thesis	thesis	NOUN
ajis02-1971	1053	19	,	,	PUNCT
ajis02-1971	1053	20	universiteit	universiteit	PROPN
ajis02-1971	1053	21	van	van	PROPN
ajis02-1971	1053	22	amsterdam	amsterdam	PROPN
ajis02-1971	1053	23	[	[	X
ajis02-1971	1053	24	host	host	NOUN
ajis02-1971	1053	25	]	]	PUNCT
ajis02-1971	1053	26	.	.	PUNCT
ajis02-1971	1054	1	muthukrishnan	muthukrishnan	PROPN
ajis02-1971	1054	2	,	,	PUNCT
ajis02-1971	1054	3	s	s	PART
ajis02-1971	1054	4	'	'	PUNCT
ajis02-1971	1054	5	ad	ad	NOUN
ajis02-1971	1054	6	exchanges	exchange	NOUN
ajis02-1971	1054	7	:	:	PUNCT
ajis02-1971	1054	8	research	research	NOUN
ajis02-1971	1054	9	issues	issue	NOUN
ajis02-1971	1054	10	'	'	PART
ajis02-1971	1054	11	,	,	PUNCT
ajis02-1971	1054	12	berlin	berlin	PROPN
ajis02-1971	1054	13	,	,	PUNCT
ajis02-1971	1054	14	heidelberg	heidelberg	PROPN
ajis02-1971	1054	15	,	,	PUNCT
ajis02-1971	1054	16	internet	internet	NOUN
ajis02-1971	1054	17	and	and	CCONJ
ajis02-1971	1054	18	network	network	NOUN
ajis02-1971	1054	19	economics	economic	NOUN
ajis02-1971	1054	20	,	,	PUNCT
ajis02-1971	1054	21	springer	springer	NOUN
ajis02-1971	1054	22	berlin	berlin	PROPN
ajis02-1971	1054	23	heidelberg	heidelberg	PROPN
ajis02-1971	1054	24	,	,	PUNCT
ajis02-1971	1054	25	pp	pp	X
ajis02-1971	1054	26	.	.	PUNCT
ajis02-1971	1055	1	1	1	NUM
ajis02-1971	1055	2	-	-	SYM
ajis02-1971	1055	3	12	12	NUM
ajis02-1971	1055	4	.	.	PUNCT
ajis02-1971	1056	1	muylle	muylle	PROPN
ajis02-1971	1056	2	,	,	PUNCT
ajis02-1971	1056	3	s	s	NOUN
ajis02-1971	1056	4	,	,	PUNCT
ajis02-1971	1056	5	moenaert	moenaert	NOUN
ajis02-1971	1056	6	,	,	PUNCT
ajis02-1971	1056	7	r	r	NOUN
ajis02-1971	1056	8	&	&	CCONJ
ajis02-1971	1056	9	despontin	despontin	PROPN
ajis02-1971	1056	10	,	,	PUNCT
ajis02-1971	1056	11	m	m	PROPN
ajis02-1971	1056	12	1999	1999	NUM
ajis02-1971	1056	13	,	,	PUNCT
ajis02-1971	1056	14	'	'	PUNCT
ajis02-1971	1056	15	a	a	DET
ajis02-1971	1056	16	grounded	ground	VERB
ajis02-1971	1056	17	theory	theory	NOUN
ajis02-1971	1056	18	of	of	ADP
ajis02-1971	1056	19	world	world	NOUN
ajis02-1971	1056	20	wide	wide	ADJ
ajis02-1971	1056	21	web	web	NOUN
ajis02-1971	1056	22	search	search	NOUN
ajis02-1971	1056	23	behaviour	behaviour	NOUN
ajis02-1971	1056	24	'	'	PUNCT
ajis02-1971	1056	25	,	,	PUNCT
ajis02-1971	1056	26	journal	journal	NOUN
ajis02-1971	1056	27	of	of	ADP
ajis02-1971	1056	28	marketing	marketing	NOUN
ajis02-1971	1056	29	communications	communication	NOUN
ajis02-1971	1056	30	,	,	PUNCT
ajis02-1971	1056	31	vol	vol	NOUN
ajis02-1971	1056	32	.	.	PROPN
ajis02-1971	1056	33	5	5	NUM
ajis02-1971	1056	34	,	,	PUNCT
ajis02-1971	1056	35	no	no	INTJ
ajis02-1971	1056	36	.	.	NOUN
ajis02-1971	1056	37	3	3	NUM
ajis02-1971	1056	38	,	,	PUNCT
ajis02-1971	1056	39	pp	pp	ADJ
ajis02-1971	1056	40	.	.	PUNCT
ajis02-1971	1057	1	143	143	NUM
ajis02-1971	1057	2	-	-	SYM
ajis02-1971	1057	3	155	155	NUM
ajis02-1971	1057	4	.	.	PUNCT
ajis02-1971	1057	5	nakamura	nakamura	PROPN
ajis02-1971	1057	6	,	,	PUNCT
ajis02-1971	1057	7	a	a	PRON
ajis02-1971	1057	8	&	&	CCONJ
ajis02-1971	1057	9	abe	abe	PROPN
ajis02-1971	1057	10	,	,	PUNCT
ajis02-1971	1057	11	n	n	PROPN
ajis02-1971	1057	12	2005	2005	NUM
ajis02-1971	1057	13	,	,	PUNCT
ajis02-1971	1057	14	'	'	PUNCT
ajis02-1971	1057	15	improvements	improvement	NOUN
ajis02-1971	1057	16	to	to	ADP
ajis02-1971	1057	17	the	the	DET
ajis02-1971	1057	18	linear	linear	ADJ
ajis02-1971	1057	19	programming	programming	NOUN
ajis02-1971	1057	20	based	base	VERB
ajis02-1971	1057	21	scheduling	scheduling	NOUN
ajis02-1971	1057	22	of	of	ADP
ajis02-1971	1057	23	web	web	NOUN
ajis02-1971	1057	24	advertisements	advertisement	NOUN
ajis02-1971	1057	25	'	'	PART
ajis02-1971	1057	26	,	,	PUNCT
ajis02-1971	1057	27	electronic	electronic	ADJ
ajis02-1971	1057	28	commerce	commerce	NOUN
ajis02-1971	1057	29	research	research	NOUN
ajis02-1971	1057	30	,	,	PUNCT
ajis02-1971	1057	31	vol	vol	NOUN
ajis02-1971	1057	32	.	.	PROPN
ajis02-1971	1057	33	5	5	NUM
ajis02-1971	1057	34	,	,	PUNCT
ajis02-1971	1057	35	no	no	INTJ
ajis02-1971	1057	36	.	.	NOUN
ajis02-1971	1057	37	1	1	NUM
ajis02-1971	1057	38	,	,	PUNCT
ajis02-1971	1057	39	pp	pp	ADJ
ajis02-1971	1057	40	.	.	PUNCT
ajis02-1971	1058	1	75	75	NUM
ajis02-1971	1058	2	-	-	SYM
ajis02-1971	1058	3	98	98	NUM
ajis02-1971	1058	4	.	.	PUNCT
ajis02-1971	1059	1	australasian	australasian	ADJ
ajis02-1971	1059	2	journal	journal	NOUN
ajis02-1971	1059	3	of	of	ADP
ajis02-1971	1059	4	information	information	PROPN
ajis02-1971	1059	5	systems	systems	PROPN
ajis02-1971	1059	6	truong	truong	PROPN
ajis02-1971	1059	7	,	,	PUNCT
ajis02-1971	1059	8	nkhoma	nkhoma	PROPN
ajis02-1971	1059	9	&	&	CCONJ
ajis02-1971	1059	10	pansuwong	pansuwong	ADJ
ajis02-1971	1059	11	2019	2019	NUM
ajis02-1971	1059	12	,	,	PUNCT
ajis02-1971	1059	13	vol	vol	NOUN
ajis02-1971	1059	14	23	23	NUM
ajis02-1971	1059	15	,	,	PUNCT
ajis02-1971	1059	16	research	research	NOUN
ajis02-1971	1059	17	article	article	NOUN
ajis02-1971	1059	18	integrated	integrate	VERB
ajis02-1971	1059	19	effectiveness	effectiveness	NOUN
ajis02-1971	1059	20	framework	framework	NOUN
ajis02-1971	1059	21	for	for	ADP
ajis02-1971	1059	22	in	in	ADP
ajis02-1971	1059	23	-	-	PUNCT
ajis02-1971	1059	24	app	app	NOUN
ajis02-1971	1059	25	advertising	advertising	NOUN
ajis02-1971	1059	26	43	43	NUM
ajis02-1971	1059	27	nasco	nasco	PROPN
ajis02-1971	1059	28	,	,	PUNCT
ajis02-1971	1059	29	sa	sa	PROPN
ajis02-1971	1059	30	&	&	CCONJ
ajis02-1971	1059	31	bruner	bruner	PROPN
ajis02-1971	1059	32	,	,	PUNCT
ajis02-1971	1059	33	gc	gc	PROPN
ajis02-1971	1059	34	2008	2008	NUM
ajis02-1971	1059	35	,	,	PUNCT
ajis02-1971	1059	36	'	'	PUNCT
ajis02-1971	1059	37	comparing	compare	VERB
ajis02-1971	1059	38	consumer	consumer	NOUN
ajis02-1971	1059	39	responses	response	NOUN
ajis02-1971	1059	40	to	to	ADP
ajis02-1971	1059	41	advertising	advertising	NOUN
ajis02-1971	1059	42	and	and	CCONJ
ajis02-1971	1059	43	nonadvertising	nonadvertise	VERB
ajis02-1971	1059	44	mobile	mobile	NOUN
ajis02-1971	1059	45	communications	communication	NOUN
ajis02-1971	1059	46	'	'	PART
ajis02-1971	1059	47	,	,	PUNCT
ajis02-1971	1059	48	psychology	psychology	NOUN
ajis02-1971	1059	49	&	&	CCONJ
ajis02-1971	1059	50	marketing	marketing	NOUN
ajis02-1971	1059	51	,	,	PUNCT
ajis02-1971	1059	52	vol	vol	NOUN
ajis02-1971	1059	53	.	.	PROPN
ajis02-1971	1059	54	25	25	NUM
ajis02-1971	1059	55	,	,	PUNCT
ajis02-1971	1059	56	no	no	INTJ
ajis02-1971	1059	57	.	.	NOUN
ajis02-1971	1059	58	8	8	NUM
ajis02-1971	1059	59	,	,	PUNCT
ajis02-1971	1059	60	pp	pp	ADJ
ajis02-1971	1059	61	.	.	PUNCT
ajis02-1971	1060	1	821	821	NUM
ajis02-1971	1060	2	-	-	SYM
ajis02-1971	1060	3	837	837	NUM
ajis02-1971	1060	4	.	.	PUNCT
ajis02-1971	1061	1	newman	newman	PROPN
ajis02-1971	1061	2	,	,	PUNCT
ajis02-1971	1061	3	n	n	CCONJ
ajis02-1971	1061	4	,	,	PUNCT
ajis02-1971	1061	5	fletcher	fletcher	PROPN
ajis02-1971	1061	6	,	,	PUNCT
ajis02-1971	1061	7	r	r	NOUN
ajis02-1971	1061	8	,	,	PUNCT
ajis02-1971	1061	9	levy	levy	NOUN
ajis02-1971	1061	10	,	,	PUNCT
ajis02-1971	1061	11	da	da	PROPN
ajis02-1971	1061	12	&	&	CCONJ
ajis02-1971	1061	13	nielsen	nielsen	PROPN
ajis02-1971	1061	14	,	,	PUNCT
ajis02-1971	1061	15	rk	rk	PROPN
ajis02-1971	1061	16	2016	2016	NUM
ajis02-1971	1061	17	,	,	PUNCT
ajis02-1971	1061	18	'	'	PUNCT
ajis02-1971	1061	19	digital	digital	ADJ
ajis02-1971	1061	20	news	news	NOUN
ajis02-1971	1061	21	report	report	NOUN
ajis02-1971	1061	22	2016	2016	NUM
ajis02-1971	1061	23	'	'	NUM
ajis02-1971	1061	24	,	,	PUNCT
ajis02-1971	1061	25	reuters	reuters	PROPN
ajis02-1971	1061	26	institute	institute	PROPN
ajis02-1971	1061	27	for	for	ADP
ajis02-1971	1061	28	the	the	DET
ajis02-1971	1061	29	study	study	NOUN
ajis02-1971	1061	30	of	of	ADP
ajis02-1971	1061	31	journalism	journalism	NOUN
ajis02-1971	1061	32	.	.	PUNCT
ajis02-1971	1062	1	niculescu	niculescu	PROPN
ajis02-1971	1062	2	,	,	PUNCT
ajis02-1971	1062	3	mf	mf	PROPN
ajis02-1971	1062	4	&	&	CCONJ
ajis02-1971	1062	5	wu	wu	PROPN
ajis02-1971	1062	6	,	,	PUNCT
ajis02-1971	1062	7	dj	dj	NOUN
ajis02-1971	1062	8	2014	2014	NUM
ajis02-1971	1062	9	,	,	PUNCT
ajis02-1971	1062	10	'	'	PUNCT
ajis02-1971	1062	11	economics	economic	NOUN
ajis02-1971	1062	12	of	of	ADP
ajis02-1971	1062	13	free	free	ADJ
ajis02-1971	1062	14	under	under	ADP
ajis02-1971	1062	15	perpetual	perpetual	ADJ
ajis02-1971	1062	16	licensing	licensing	NOUN
ajis02-1971	1062	17	:	:	PUNCT
ajis02-1971	1062	18	implications	implication	NOUN
ajis02-1971	1062	19	for	for	ADP
ajis02-1971	1062	20	the	the	DET
ajis02-1971	1062	21	software	software	NOUN
ajis02-1971	1062	22	industry	industry	NOUN
ajis02-1971	1062	23	'	'	PART
ajis02-1971	1062	24	,	,	PUNCT
ajis02-1971	1062	25	information	information	NOUN
ajis02-1971	1062	26	systems	system	NOUN
ajis02-1971	1062	27	research	research	NOUN
ajis02-1971	1062	28	,	,	PUNCT
ajis02-1971	1062	29	vol	vol	NOUN
ajis02-1971	1062	30	.	.	PROPN
ajis02-1971	1062	31	25	25	NUM
ajis02-1971	1062	32	,	,	PUNCT
ajis02-1971	1062	33	no	no	INTJ
ajis02-1971	1062	34	.	.	NOUN
ajis02-1971	1062	35	1	1	NUM
ajis02-1971	1062	36	,	,	PUNCT
ajis02-1971	1062	37	pp	pp	ADJ
ajis02-1971	1062	38	.	.	PUNCT
ajis02-1971	1063	1	173	173	NUM
ajis02-1971	1063	2	-	-	SYM
ajis02-1971	1063	3	199	199	NUM
ajis02-1971	1063	4	.	.	PUNCT
ajis02-1971	1064	1	nittala	nittala	NOUN
ajis02-1971	1064	2	,	,	PUNCT
ajis02-1971	1064	3	r	r	NOUN
ajis02-1971	1064	4	2011	2011	NUM
ajis02-1971	1064	5	,	,	PUNCT
ajis02-1971	1064	6	'	'	PUNCT
ajis02-1971	1064	7	registering	register	VERB
ajis02-1971	1064	8	for	for	ADP
ajis02-1971	1064	9	incentivized	incentivize	VERB
ajis02-1971	1064	10	mobile	mobile	ADJ
ajis02-1971	1064	11	advertising	advertising	NOUN
ajis02-1971	1064	12	:	:	PUNCT
ajis02-1971	1064	13	discriminant	discriminant	VERB
ajis02-1971	1064	14	analysis	analysis	NOUN
ajis02-1971	1064	15	of	of	ADP
ajis02-1971	1064	16	mobile	mobile	ADJ
ajis02-1971	1064	17	users	user	NOUN
ajis02-1971	1064	18	'	'	PART
ajis02-1971	1064	19	,	,	PUNCT
ajis02-1971	1064	20	international	international	ADJ
ajis02-1971	1064	21	journal	journal	NOUN
ajis02-1971	1064	22	of	of	ADP
ajis02-1971	1064	23	mobile	mobile	ADJ
ajis02-1971	1064	24	marketing	marketing	NOUN
ajis02-1971	1064	25	,	,	PUNCT
ajis02-1971	1064	26	vol	vol	NOUN
ajis02-1971	1064	27	.	.	PROPN
ajis02-1971	1064	28	6	6	NUM
ajis02-1971	1064	29	,	,	PUNCT
ajis02-1971	1064	30	no	no	INTJ
ajis02-1971	1064	31	.	.	NOUN
ajis02-1971	1064	32	1	1	NUM
ajis02-1971	1064	33	,	,	PUNCT
ajis02-1971	1064	34	pp	pp	ADJ
ajis02-1971	1064	35	.	.	PUNCT
ajis02-1971	1065	1	42	42	NUM
ajis02-1971	1065	2	-	-	SYM
ajis02-1971	1065	3	53	53	NUM
ajis02-1971	1065	4	.	.	PUNCT
ajis02-1971	1066	1	norris	norris	PROPN
ajis02-1971	1066	2	,	,	PUNCT
ajis02-1971	1066	3	ce	ce	PROPN
ajis02-1971	1066	4	&	&	CCONJ
ajis02-1971	1066	5	colman	colman	PROPN
ajis02-1971	1066	6	,	,	PUNCT
ajis02-1971	1066	7	am	be	AUX
ajis02-1971	1066	8	1993	1993	NUM
ajis02-1971	1066	9	,	,	PUNCT
ajis02-1971	1066	10	'	'	PUNCT
ajis02-1971	1066	11	context	context	NOUN
ajis02-1971	1066	12	effects	effect	NOUN
ajis02-1971	1066	13	on	on	ADP
ajis02-1971	1066	14	memory	memory	NOUN
ajis02-1971	1066	15	for	for	ADP
ajis02-1971	1066	16	television	television	NOUN
ajis02-1971	1066	17	advertisements	advertisement	NOUN
ajis02-1971	1066	18	'	'	PART
ajis02-1971	1066	19	,	,	PUNCT
ajis02-1971	1066	20	social	social	ADJ
ajis02-1971	1066	21	behavior	behavior	NOUN
ajis02-1971	1066	22	and	and	CCONJ
ajis02-1971	1066	23	personality	personality	NOUN
ajis02-1971	1066	24	:	:	PUNCT
ajis02-1971	1066	25	an	an	DET
ajis02-1971	1066	26	international	international	ADJ
ajis02-1971	1066	27	journal	journal	NOUN
ajis02-1971	1066	28	,	,	PUNCT
ajis02-1971	1066	29	vol	vol	NOUN
ajis02-1971	1066	30	.	.	PROPN
ajis02-1971	1066	31	21	21	NUM
ajis02-1971	1066	32	,	,	PUNCT
ajis02-1971	1066	33	no	no	INTJ
ajis02-1971	1066	34	.	.	NOUN
ajis02-1971	1066	35	4	4	NUM
ajis02-1971	1066	36	,	,	PUNCT
ajis02-1971	1066	37	pp	pp	ADJ
ajis02-1971	1066	38	.	.	PUNCT
ajis02-1971	1067	1	279	279	NUM
ajis02-1971	1067	2	-	-	SYM
ajis02-1971	1067	3	296	296	NUM
ajis02-1971	1067	4	.	.	PUNCT
ajis02-1971	1068	1	oak	oak	VERB
ajis02-1971	1068	2	,	,	PUNCT
ajis02-1971	1068	3	p	p	PROPN
ajis02-1971	1068	4	2008	2008	NUM
ajis02-1971	1068	5	,	,	PUNCT
ajis02-1971	1068	6	'	'	PUNCT
ajis02-1971	1068	7	the	the	DET
ajis02-1971	1068	8	importance	importance	NOUN
ajis02-1971	1068	9	of	of	ADP
ajis02-1971	1068	10	ad	ad	NOUN
ajis02-1971	1068	11	placement	placement	NOUN
ajis02-1971	1068	12	'	'	PUNCT
ajis02-1971	1068	13	,	,	PUNCT
ajis02-1971	1068	14	econsultancy	econsultancy	NOUN
ajis02-1971	1068	15	,	,	PUNCT
ajis02-1971	1068	16	<	<	X
ajis02-1971	1068	17	https://www.econsultancy.com/blog/2778-the-importance-of-ad-placement	https://www.econsultancy.com/blog/2778-the-importance-of-ad-placement	X
ajis02-1971	1068	18	>	>	X
ajis02-1971	1068	19	.	.	PUNCT
ajis02-1971	1069	1	okazaki	okazaki	PROPN
ajis02-1971	1069	2	,	,	PUNCT
ajis02-1971	1069	3	s	s	PROPN
ajis02-1971	1069	4	2012	2012	NUM
ajis02-1971	1069	5	,	,	PUNCT
ajis02-1971	1069	6	'	'	PUNCT
ajis02-1971	1069	7	lessons	lesson	NOUN
ajis02-1971	1069	8	learned	learn	VERB
ajis02-1971	1069	9	for	for	ADP
ajis02-1971	1069	10	teaching	teach	VERB
ajis02-1971	1069	11	mobile	mobile	ADJ
ajis02-1971	1069	12	advertising	advertising	NOUN
ajis02-1971	1069	13	'	'	PUNCT
ajis02-1971	1069	14	,	,	PUNCT
ajis02-1971	1069	15	advertising	advertising	NOUN
ajis02-1971	1069	16	theory	theory	NOUN
ajis02-1971	1069	17	,	,	PUNCT
ajis02-1971	1069	18	vol	vol	NOUN
ajis02-1971	1069	19	.	.	PUNCT
ajis02-1971	1069	20	,	,	PUNCT
ajis02-1971	1069	21	p.	p.	NOUN
ajis02-1971	1069	22	373	373	NUM
ajis02-1971	1069	23	.	.	PUNCT
ajis02-1971	1070	1	okazaki	okazaki	PROPN
ajis02-1971	1070	2	,	,	PUNCT
ajis02-1971	1070	3	s	s	PROPN
ajis02-1971	1070	4	&	&	CCONJ
ajis02-1971	1070	5	barwise	barwise	PROPN
ajis02-1971	1070	6	,	,	PUNCT
ajis02-1971	1070	7	p	p	PROPN
ajis02-1971	1070	8	2011	2011	NUM
ajis02-1971	1070	9	,	,	PUNCT
ajis02-1971	1070	10	'	'	PUNCT
ajis02-1971	1070	11	has	have	AUX
ajis02-1971	1070	12	the	the	DET
ajis02-1971	1070	13	time	time	NOUN
ajis02-1971	1070	14	finally	finally	ADV
ajis02-1971	1070	15	come	come	VERB
ajis02-1971	1070	16	for	for	ADP
ajis02-1971	1070	17	the	the	DET
ajis02-1971	1070	18	medium	medium	NOUN
ajis02-1971	1070	19	of	of	ADP
ajis02-1971	1070	20	the	the	DET
ajis02-1971	1070	21	future	future	NOUN
ajis02-1971	1070	22	?	?	PUNCT
ajis02-1971	1070	23	:	:	PUNCT
ajis02-1971	1071	1	research	research	NOUN
ajis02-1971	1071	2	on	on	ADP
ajis02-1971	1071	3	mobile	mobile	ADJ
ajis02-1971	1071	4	advertising	advertising	NOUN
ajis02-1971	1071	5	'	'	PUNCT
ajis02-1971	1071	6	,	,	PUNCT
ajis02-1971	1071	7	journal	journal	NOUN
ajis02-1971	1071	8	of	of	ADP
ajis02-1971	1071	9	advertising	advertising	NOUN
ajis02-1971	1071	10	research	research	NOUN
ajis02-1971	1071	11	,	,	PUNCT
ajis02-1971	1071	12	vol	vol	NOUN
ajis02-1971	1071	13	.	.	PROPN
ajis02-1971	1072	1	51	51	NUM
ajis02-1971	1072	2	,	,	PUNCT
ajis02-1971	1072	3	no	no	INTJ
ajis02-1971	1072	4	.	.	NOUN
ajis02-1971	1072	5	1	1	NUM
ajis02-1971	1072	6	50th	50th	ADJ
ajis02-1971	1072	7	anniversary	anniversary	NOUN
ajis02-1971	1072	8	supplement	supplement	NOUN
ajis02-1971	1072	9	,	,	PUNCT
ajis02-1971	1072	10	pp	pp	ADJ
ajis02-1971	1072	11	.	.	PUNCT
ajis02-1971	1073	1	59	59	NUM
ajis02-1971	1073	2	-	-	SYM
ajis02-1971	1073	3	71	71	NUM
ajis02-1971	1073	4	.	.	PUNCT
ajis02-1971	1073	5	ouellette	ouellette	PROPN
ajis02-1971	1073	6	,	,	PUNCT
ajis02-1971	1073	7	ja	ja	PROPN
ajis02-1971	1073	8	&	&	CCONJ
ajis02-1971	1073	9	wood	wood	PROPN
ajis02-1971	1073	10	,	,	PUNCT
ajis02-1971	1073	11	w	w	PROPN
ajis02-1971	1073	12	1998	1998	NUM
ajis02-1971	1073	13	,	,	PUNCT
ajis02-1971	1073	14	'	'	PUNCT
ajis02-1971	1073	15	habit	habit	NOUN
ajis02-1971	1073	16	and	and	CCONJ
ajis02-1971	1073	17	intention	intention	NOUN
ajis02-1971	1073	18	in	in	ADP
ajis02-1971	1073	19	everyday	everyday	ADJ
ajis02-1971	1073	20	life	life	NOUN
ajis02-1971	1073	21	:	:	PUNCT
ajis02-1971	1073	22	the	the	DET
ajis02-1971	1073	23	multiple	multiple	ADJ
ajis02-1971	1073	24	processes	process	NOUN
ajis02-1971	1073	25	by	by	ADP
ajis02-1971	1073	26	which	which	PRON
ajis02-1971	1073	27	past	past	ADJ
ajis02-1971	1073	28	behavior	behavior	NOUN
ajis02-1971	1073	29	predicts	predict	VERB
ajis02-1971	1073	30	future	future	ADJ
ajis02-1971	1073	31	behavior	behavior	NOUN
ajis02-1971	1073	32	'	'	PUNCT
ajis02-1971	1073	33	,	,	PUNCT
ajis02-1971	1073	34	psychological	psychological	ADJ
ajis02-1971	1073	35	bulletin	bulletin	NOUN
ajis02-1971	1073	36	,	,	PUNCT
ajis02-1971	1073	37	vol	vol	NOUN
ajis02-1971	1073	38	.	.	PROPN
ajis02-1971	1073	39	124	124	NUM
ajis02-1971	1073	40	,	,	PUNCT
ajis02-1971	1073	41	no	no	INTJ
ajis02-1971	1073	42	.	.	NOUN
ajis02-1971	1073	43	1	1	NUM
ajis02-1971	1073	44	,	,	PUNCT
ajis02-1971	1073	45	p.	p.	NOUN
ajis02-1971	1073	46	54	54	NUM
ajis02-1971	1073	47	.	.	PUNCT
ajis02-1971	1074	1	park	park	PROPN
ajis02-1971	1074	2	,	,	PUNCT
ajis02-1971	1074	3	t	t	PROPN
ajis02-1971	1074	4	,	,	PUNCT
ajis02-1971	1074	5	shenoy	shenoy	NOUN
ajis02-1971	1074	6	,	,	PUNCT
ajis02-1971	1074	7	r	r	NOUN
ajis02-1971	1074	8	&	&	CCONJ
ajis02-1971	1074	9	salvendy	salvendy	ADJ
ajis02-1971	1074	10	,	,	PUNCT
ajis02-1971	1074	11	g	g	PROPN
ajis02-1971	1074	12	2008	2008	NUM
ajis02-1971	1074	13	,	,	PUNCT
ajis02-1971	1074	14	'	'	PUNCT
ajis02-1971	1074	15	effective	effective	ADJ
ajis02-1971	1074	16	advertising	advertising	NOUN
ajis02-1971	1074	17	on	on	ADP
ajis02-1971	1074	18	mobile	mobile	ADJ
ajis02-1971	1074	19	phones	phone	NOUN
ajis02-1971	1074	20	:	:	PUNCT
ajis02-1971	1074	21	a	a	DET
ajis02-1971	1074	22	literature	literature	NOUN
ajis02-1971	1074	23	review	review	NOUN
ajis02-1971	1074	24	and	and	CCONJ
ajis02-1971	1074	25	presentation	presentation	NOUN
ajis02-1971	1074	26	of	of	ADP
ajis02-1971	1074	27	results	result	NOUN
ajis02-1971	1074	28	from	from	ADP
ajis02-1971	1074	29	53	53	NUM
ajis02-1971	1074	30	case	case	NOUN
ajis02-1971	1074	31	studies	study	NOUN
ajis02-1971	1074	32	'	'	PART
ajis02-1971	1074	33	,	,	PUNCT
ajis02-1971	1074	34	behaviour	behaviour	NOUN
ajis02-1971	1074	35	&	&	CCONJ
ajis02-1971	1074	36	information	information	NOUN
ajis02-1971	1074	37	technology	technology	PROPN
ajis02-1971	1074	38	,	,	PUNCT
ajis02-1971	1074	39	vol	vol	NOUN
ajis02-1971	1074	40	.	.	PROPN
ajis02-1971	1074	41	27	27	NUM
ajis02-1971	1074	42	,	,	PUNCT
ajis02-1971	1074	43	no	no	INTJ
ajis02-1971	1074	44	.	.	NOUN
ajis02-1971	1074	45	5	5	NUM
ajis02-1971	1074	46	,	,	PUNCT
ajis02-1971	1074	47	pp	pp	ADJ
ajis02-1971	1074	48	.	.	PUNCT
ajis02-1971	1075	1	355	355	NUM
ajis02-1971	1075	2	-	-	SYM
ajis02-1971	1075	3	373	373	NUM
ajis02-1971	1075	4	.	.	PUNCT
ajis02-1971	1075	5	patzer	patzer	NOUN
ajis02-1971	1075	6	,	,	PUNCT
ajis02-1971	1075	7	gl	gl	PROPN
ajis02-1971	1075	8	1991	1991	NUM
ajis02-1971	1075	9	,	,	PUNCT
ajis02-1971	1075	10	'	'	PUNCT
ajis02-1971	1075	11	multiple	multiple	ADJ
ajis02-1971	1075	12	dimensions	dimension	NOUN
ajis02-1971	1075	13	of	of	ADP
ajis02-1971	1075	14	performance	performance	NOUN
ajis02-1971	1075	15	for	for	ADP
ajis02-1971	1075	16	30	30	NUM
ajis02-1971	1075	17	-	-	PUNCT
ajis02-1971	1075	18	second	second	NOUN
ajis02-1971	1075	19	and	and	CCONJ
ajis02-1971	1075	20	15	15	NUM
ajis02-1971	1075	21	-	-	PUNCT
ajis02-1971	1075	22	second	second	ADJ
ajis02-1971	1075	23	commercials	commercial	NOUN
ajis02-1971	1075	24	.	.	PUNCT
ajis02-1971	1076	1	(	(	PUNCT
ajis02-1971	1076	2	includes	include	VERB
ajis02-1971	1076	3	appendices	appendix	NOUN
ajis02-1971	1076	4	)	)	PUNCT
ajis02-1971	1076	5	'	'	NUM
ajis02-1971	1076	6	,	,	PUNCT
ajis02-1971	1076	7	journal	journal	NOUN
ajis02-1971	1076	8	of	of	ADP
ajis02-1971	1076	9	advertising	advertising	NOUN
ajis02-1971	1076	10	research	research	NOUN
ajis02-1971	1076	11	,	,	PUNCT
ajis02-1971	1076	12	vol	vol	NOUN
ajis02-1971	1076	13	.	.	PROPN
ajis02-1971	1077	1	31	31	NUM
ajis02-1971	1077	2	,	,	PUNCT
ajis02-1971	1077	3	no	no	INTJ
ajis02-1971	1077	4	.	.	NOUN
ajis02-1971	1077	5	4	4	NUM
ajis02-1971	1077	6	,	,	PUNCT
ajis02-1971	1077	7	p.	p.	NOUN
ajis02-1971	1077	8	18	18	NUM
ajis02-1971	1077	9	.	.	PUNCT
ajis02-1971	1078	1	pavlou	pavlou	PROPN
ajis02-1971	1078	2	,	,	PUNCT
ajis02-1971	1078	3	pa	pa	PROPN
ajis02-1971	1078	4	&	&	CCONJ
ajis02-1971	1078	5	stewart	stewart	PROPN
ajis02-1971	1078	6	,	,	PUNCT
ajis02-1971	1078	7	dw	dw	PROPN
ajis02-1971	1078	8	2000	2000	NUM
ajis02-1971	1078	9	,	,	PUNCT
ajis02-1971	1078	10	'	'	PUNCT
ajis02-1971	1078	11	measuring	measure	VERB
ajis02-1971	1078	12	the	the	DET
ajis02-1971	1078	13	effects	effect	NOUN
ajis02-1971	1078	14	and	and	CCONJ
ajis02-1971	1078	15	effectiveness	effectiveness	NOUN
ajis02-1971	1078	16	of	of	ADP
ajis02-1971	1078	17	interactive	interactive	ADJ
ajis02-1971	1078	18	advertising	advertising	NOUN
ajis02-1971	1078	19	:	:	PUNCT
ajis02-1971	1078	20	a	a	DET
ajis02-1971	1078	21	research	research	NOUN
ajis02-1971	1078	22	agenda	agenda	NOUN
ajis02-1971	1078	23	'	'	PART
ajis02-1971	1078	24	,	,	PUNCT
ajis02-1971	1078	25	journal	journal	NOUN
ajis02-1971	1078	26	of	of	ADP
ajis02-1971	1078	27	interactive	interactive	ADJ
ajis02-1971	1078	28	advertising	advertising	NOUN
ajis02-1971	1078	29	,	,	PUNCT
ajis02-1971	1078	30	vol	vol	NOUN
ajis02-1971	1078	31	.	.	PROPN
ajis02-1971	1078	32	1	1	NUM
ajis02-1971	1078	33	,	,	PUNCT
ajis02-1971	1078	34	no	no	INTJ
ajis02-1971	1078	35	.	.	NOUN
ajis02-1971	1078	36	1	1	NUM
ajis02-1971	1078	37	,	,	PUNCT
ajis02-1971	1078	38	pp	pp	ADJ
ajis02-1971	1078	39	.	.	PUNCT
ajis02-1971	1079	1	6177	6177	NUM
ajis02-1971	1079	2	.	.	PUNCT
ajis02-1971	1080	1	perlich	perlich	PROPN
ajis02-1971	1080	2	,	,	PUNCT
ajis02-1971	1080	3	c	c	X
ajis02-1971	1080	4	,	,	PUNCT
ajis02-1971	1080	5	dalessandro	dalessandro	NOUN
ajis02-1971	1080	6	,	,	PUNCT
ajis02-1971	1080	7	b	b	NOUN
ajis02-1971	1080	8	,	,	PUNCT
ajis02-1971	1080	9	hook	hook	NOUN
ajis02-1971	1080	10	,	,	PUNCT
ajis02-1971	1080	11	r	r	NOUN
ajis02-1971	1080	12	,	,	PUNCT
ajis02-1971	1080	13	stitelman	stitelman	NOUN
ajis02-1971	1080	14	,	,	PUNCT
ajis02-1971	1080	15	o	o	NOUN
ajis02-1971	1080	16	,	,	PUNCT
ajis02-1971	1080	17	raeder	raeder	NOUN
ajis02-1971	1080	18	,	,	PUNCT
ajis02-1971	1080	19	t	t	PROPN
ajis02-1971	1080	20	&	&	CCONJ
ajis02-1971	1080	21	provost	provost	PROPN
ajis02-1971	1080	22	,	,	PUNCT
ajis02-1971	1080	23	f	f	PRON
ajis02-1971	1080	24	'	'	PUNCT
ajis02-1971	1080	25	bid	bid	NOUN
ajis02-1971	1080	26	optimizing	optimizing	NOUN
ajis02-1971	1080	27	and	and	CCONJ
ajis02-1971	1080	28	inventory	inventory	NOUN
ajis02-1971	1080	29	scoring	scoring	NOUN
ajis02-1971	1080	30	in	in	ADP
ajis02-1971	1080	31	targeted	target	VERB
ajis02-1971	1080	32	online	online	ADJ
ajis02-1971	1080	33	advertising	advertising	NOUN
ajis02-1971	1080	34	'	'	NUM
ajis02-1971	1080	35	,	,	PUNCT
ajis02-1971	1080	36	acm	acm	PROPN
ajis02-1971	1080	37	,	,	PUNCT
ajis02-1971	1080	38	pp	pp	PROPN
ajis02-1971	1080	39	.	.	PUNCT
ajis02-1971	1081	1	804	804	NUM
ajis02-1971	1081	2	-	-	SYM
ajis02-1971	1081	3	812	812	NUM
ajis02-1971	1081	4	.	.	PUNCT
ajis02-1971	1082	1	pieters	pieter	NOUN
ajis02-1971	1082	2	,	,	PUNCT
ajis02-1971	1082	3	fgm	fgm	PROPN
ajis02-1971	1082	4	&	&	CCONJ
ajis02-1971	1082	5	raaij	raaij	PROPN
ajis02-1971	1082	6	,	,	PUNCT
ajis02-1971	1082	7	wf	wf	PROPN
ajis02-1971	1082	8	1992	1992	NUM
ajis02-1971	1082	9	,	,	PUNCT
ajis02-1971	1082	10	reclamewerking	reclamewerking	NOUN
ajis02-1971	1082	11	,	,	PUNCT
ajis02-1971	1082	12	stenfert	stenfert	PROPN
ajis02-1971	1082	13	kroese	kroese	PROPN
ajis02-1971	1082	14	.	.	PUNCT
ajis02-1971	1083	1	prochkova	prochkova	PROPN
ajis02-1971	1083	2	,	,	PUNCT
ajis02-1971	1083	3	i	i	PRON
ajis02-1971	1083	4	,	,	PUNCT
ajis02-1971	1083	5	singh	singh	PROPN
ajis02-1971	1083	6	,	,	PUNCT
ajis02-1971	1083	7	v	v	PROPN
ajis02-1971	1083	8	&	&	CCONJ
ajis02-1971	1083	9	nurminen	nurminen	PROPN
ajis02-1971	1083	10	,	,	PUNCT
ajis02-1971	1083	11	jk	jk	PROPN
ajis02-1971	1083	12	2012	2012	NUM
ajis02-1971	1083	13	,	,	PUNCT
ajis02-1971	1083	14	energy	energy	NOUN
ajis02-1971	1083	15	cost	cost	NOUN
ajis02-1971	1083	16	of	of	ADP
ajis02-1971	1083	17	advertisements	advertisement	NOUN
ajis02-1971	1083	18	in	in	ADP
ajis02-1971	1083	19	mobile	mobile	ADJ
ajis02-1971	1083	20	games	game	NOUN
ajis02-1971	1083	21	on	on	ADP
ajis02-1971	1083	22	the	the	DET
ajis02-1971	1083	23	android	android	PROPN
ajis02-1971	1083	24	platform	platform	NOUN
ajis02-1971	1083	25	.	.	PUNCT
ajis02-1971	1084	1	pulizzi	pulizzi	NOUN
ajis02-1971	1084	2	,	,	PUNCT
ajis02-1971	1084	3	j	j	PROPN
ajis02-1971	1084	4	2012	2012	NUM
ajis02-1971	1084	5	,	,	PUNCT
ajis02-1971	1084	6	'	'	PUNCT
ajis02-1971	1084	7	the	the	DET
ajis02-1971	1084	8	rise	rise	NOUN
ajis02-1971	1084	9	of	of	ADP
ajis02-1971	1084	10	storytelling	storytelle	VERB
ajis02-1971	1084	11	as	as	ADP
ajis02-1971	1084	12	the	the	DET
ajis02-1971	1084	13	new	new	ADJ
ajis02-1971	1084	14	marketing	marketing	NOUN
ajis02-1971	1084	15	'	'	PUNCT
ajis02-1971	1084	16	,	,	PUNCT
ajis02-1971	1084	17	publishing	publish	VERB
ajis02-1971	1084	18	research	research	NOUN
ajis02-1971	1084	19	quarterly	quarterly	ADJ
ajis02-1971	1084	20	,	,	PUNCT
ajis02-1971	1084	21	vol	vol	NOUN
ajis02-1971	1084	22	.	.	PROPN
ajis02-1971	1084	23	28	28	NUM
ajis02-1971	1084	24	,	,	PUNCT
ajis02-1971	1084	25	no	no	INTJ
ajis02-1971	1084	26	.	.	NOUN
ajis02-1971	1084	27	2	2	NUM
ajis02-1971	1084	28	,	,	PUNCT
ajis02-1971	1084	29	pp	pp	ADJ
ajis02-1971	1084	30	.	.	PUNCT
ajis02-1971	1085	1	116	116	NUM
ajis02-1971	1085	2	-	-	SYM
ajis02-1971	1085	3	123	123	NUM
ajis02-1971	1085	4	.	.	PUNCT
ajis02-1971	1086	1	punyatoya	punyatoya	NOUN
ajis02-1971	1086	2	,	,	PUNCT
ajis02-1971	1086	3	p	p	PROPN
ajis02-1971	1086	4	2011	2011	NUM
ajis02-1971	1086	5	,	,	PUNCT
ajis02-1971	1086	6	'	'	PUNCT
ajis02-1971	1086	7	how	how	SCONJ
ajis02-1971	1086	8	effective	effective	ADJ
ajis02-1971	1086	9	are	be	AUX
ajis02-1971	1086	10	internet	internet	NOUN
ajis02-1971	1086	11	banner	banner	NOUN
ajis02-1971	1086	12	advertisements	advertisement	NOUN
ajis02-1971	1086	13	in	in	ADP
ajis02-1971	1086	14	india	india	PROPN
ajis02-1971	1086	15	'	'	PART
ajis02-1971	1086	16	,	,	PUNCT
ajis02-1971	1086	17	journal	journal	NOUN
ajis02-1971	1086	18	of	of	ADP
ajis02-1971	1086	19	marketing	marketing	NOUN
ajis02-1971	1086	20	&	&	CCONJ
ajis02-1971	1086	21	communication	communication	NOUN
ajis02-1971	1086	22	,	,	PUNCT
ajis02-1971	1086	23	vol	vol	NOUN
ajis02-1971	1086	24	.	.	PROPN
ajis02-1971	1087	1	7	7	NUM
ajis02-1971	1087	2	,	,	PUNCT
ajis02-1971	1087	3	no	no	INTJ
ajis02-1971	1087	4	.	.	NOUN
ajis02-1971	1087	5	1	1	X
ajis02-1971	1087	6	.	.	X
ajis02-1971	1088	1	qian	qian	PROPN
ajis02-1971	1088	2	,	,	PUNCT
ajis02-1971	1088	3	f	f	PROPN
ajis02-1971	1088	4	,	,	PUNCT
ajis02-1971	1088	5	wang	wang	PROPN
ajis02-1971	1088	6	,	,	PUNCT
ajis02-1971	1088	7	z	z	PROPN
ajis02-1971	1088	8	,	,	PUNCT
ajis02-1971	1088	9	gao	gao	PROPN
ajis02-1971	1088	10	,	,	PUNCT
ajis02-1971	1088	11	y	y	PROPN
ajis02-1971	1088	12	,	,	PUNCT
ajis02-1971	1088	13	huang	huang	PROPN
ajis02-1971	1088	14	,	,	PUNCT
ajis02-1971	1088	15	j	j	PROPN
ajis02-1971	1088	16	,	,	PUNCT
ajis02-1971	1088	17	gerber	gerber	PROPN
ajis02-1971	1088	18	,	,	PUNCT
ajis02-1971	1088	19	a	a	DET
ajis02-1971	1088	20	,	,	PUNCT
ajis02-1971	1088	21	mao	mao	PROPN
ajis02-1971	1088	22	,	,	PUNCT
ajis02-1971	1088	23	z	z	PROPN
ajis02-1971	1088	24	,	,	PUNCT
ajis02-1971	1088	25	sen	sen	PROPN
ajis02-1971	1088	26	,	,	PUNCT
ajis02-1971	1088	27	s	s	PROPN
ajis02-1971	1088	28	&	&	CCONJ
ajis02-1971	1088	29	spatscheck	spatscheck	PROPN
ajis02-1971	1088	30	,	,	PUNCT
ajis02-1971	1088	31	o	o	NOUN
ajis02-1971	1088	32	'	'	PUNCT
ajis02-1971	1088	33	periodic	periodic	ADJ
ajis02-1971	1088	34	transfers	transfer	NOUN
ajis02-1971	1088	35	in	in	ADP
ajis02-1971	1088	36	mobile	mobile	ADJ
ajis02-1971	1088	37	applications	application	NOUN
ajis02-1971	1088	38	:	:	PUNCT
ajis02-1971	1088	39	network	network	NOUN
ajis02-1971	1088	40	-	-	PUNCT
ajis02-1971	1088	41	wide	wide	ADJ
ajis02-1971	1088	42	origin	origin	NOUN
ajis02-1971	1088	43	,	,	PUNCT
ajis02-1971	1088	44	impact	impact	NOUN
ajis02-1971	1088	45	,	,	PUNCT
ajis02-1971	1088	46	and	and	CCONJ
ajis02-1971	1088	47	optimization	optimization	NOUN
ajis02-1971	1088	48	'	'	PART
ajis02-1971	1088	49	,	,	PUNCT
ajis02-1971	1088	50	acm	acm	PROPN
ajis02-1971	1088	51	,	,	PUNCT
ajis02-1971	1088	52	pp	pp	PROPN
ajis02-1971	1088	53	.	.	PUNCT
ajis02-1971	1089	1	51	51	NUM
ajis02-1971	1089	2	-	-	SYM
ajis02-1971	1089	3	60	60	NUM
ajis02-1971	1089	4	.	.	PUNCT
ajis02-1971	1090	1	australasian	australasian	ADJ
ajis02-1971	1090	2	journal	journal	NOUN
ajis02-1971	1090	3	of	of	ADP
ajis02-1971	1090	4	information	information	PROPN
ajis02-1971	1090	5	systems	systems	PROPN
ajis02-1971	1090	6	truong	truong	PROPN
ajis02-1971	1090	7	,	,	PUNCT
ajis02-1971	1090	8	nkhoma	nkhoma	PROPN
ajis02-1971	1090	9	&	&	CCONJ
ajis02-1971	1090	10	pansuwong	pansuwong	ADJ
ajis02-1971	1090	11	2019	2019	NUM
ajis02-1971	1090	12	,	,	PUNCT
ajis02-1971	1090	13	vol	vol	NOUN
ajis02-1971	1090	14	23	23	NUM
ajis02-1971	1090	15	,	,	PUNCT
ajis02-1971	1090	16	research	research	NOUN
ajis02-1971	1090	17	article	article	NOUN
ajis02-1971	1090	18	integrated	integrate	VERB
ajis02-1971	1090	19	effectiveness	effectiveness	NOUN
ajis02-1971	1090	20	framework	framework	NOUN
ajis02-1971	1090	21	for	for	ADP
ajis02-1971	1090	22	in	in	ADP
ajis02-1971	1090	23	-	-	PUNCT
ajis02-1971	1090	24	app	app	NOUN
ajis02-1971	1090	25	advertising	advertising	NOUN
ajis02-1971	1090	26	44	44	NUM
ajis02-1971	1090	27	quarto	quarto	ADJ
ajis02-1971	1090	28	-	-	PUNCT
ajis02-1971	1090	29	vontivadar	vontivadar	NOUN
ajis02-1971	1090	30	,	,	PUNCT
ajis02-1971	1090	31	j	j	PROPN
ajis02-1971	1090	32	2006	2006	NUM
ajis02-1971	1090	33	,	,	PUNCT
ajis02-1971	1090	34	'	'	PUNCT
ajis02-1971	1090	35	ab	ab	PROPN
ajis02-1971	1090	36	testing	testing	NOUN
ajis02-1971	1090	37	:	:	PUNCT
ajis02-1971	1090	38	too	too	ADV
ajis02-1971	1090	39	little	little	ADJ
ajis02-1971	1090	40	,	,	PUNCT
ajis02-1971	1090	41	too	too	ADV
ajis02-1971	1090	42	soon	soon	ADV
ajis02-1971	1090	43	'	'	PUNCT
ajis02-1971	1090	44	,	,	PUNCT
ajis02-1971	1090	45	<	<	X
ajis02-1971	1090	46	https://persuasion.typepad.com/architect/2006/03/ab_testing_too_.html	https://persuasion.typepad.com/architect/2006/03/ab_testing_too_.html	X
ajis02-1971	1090	47	>	>	X
ajis02-1971	1090	48	.	.	PUNCT
ajis02-1971	1091	1	rastogi	rastogi	PROPN
ajis02-1971	1091	2	,	,	PUNCT
ajis02-1971	1091	3	v	v	NOUN
ajis02-1971	1091	4	,	,	PUNCT
ajis02-1971	1091	5	shao	shao	PROPN
ajis02-1971	1091	6	,	,	PUNCT
ajis02-1971	1091	7	r	r	PROPN
ajis02-1971	1091	8	,	,	PUNCT
ajis02-1971	1091	9	chen	chen	PROPN
ajis02-1971	1091	10	,	,	PUNCT
ajis02-1971	1091	11	y	y	PROPN
ajis02-1971	1091	12	,	,	PUNCT
ajis02-1971	1091	13	pan	pan	PROPN
ajis02-1971	1091	14	,	,	PUNCT
ajis02-1971	1091	15	x	x	X
ajis02-1971	1091	16	,	,	PUNCT
ajis02-1971	1091	17	zou	zou	PROPN
ajis02-1971	1091	18	,	,	PUNCT
ajis02-1971	1091	19	s	s	PROPN
ajis02-1971	1091	20	&	&	CCONJ
ajis02-1971	1091	21	riley	riley	PROPN
ajis02-1971	1091	22	,	,	PUNCT
ajis02-1971	1091	23	r	r	PRON
ajis02-1971	1091	24	'	'	VERB
ajis02-1971	1091	25	are	be	AUX
ajis02-1971	1091	26	these	these	DET
ajis02-1971	1091	27	ads	ad	NOUN
ajis02-1971	1091	28	safe	safe	ADJ
ajis02-1971	1091	29	:	:	PUNCT
ajis02-1971	1091	30	detecting	detect	VERB
ajis02-1971	1091	31	hidden	hidden	ADJ
ajis02-1971	1091	32	attacks	attack	NOUN
ajis02-1971	1091	33	through	through	ADP
ajis02-1971	1091	34	the	the	DET
ajis02-1971	1091	35	mobile	mobile	ADJ
ajis02-1971	1091	36	app	app	ADJ
ajis02-1971	1091	37	-	-	PUNCT
ajis02-1971	1091	38	web	web	NOUN
ajis02-1971	1091	39	interfaces	interface	NOUN
ajis02-1971	1091	40	'	'	PART
ajis02-1971	1091	41	,	,	PUNCT
ajis02-1971	1091	42	richards	richards	PROPN
ajis02-1971	1091	43	,	,	PUNCT
ajis02-1971	1091	44	ji	ji	PROPN
ajis02-1971	1091	45	&	&	CCONJ
ajis02-1971	1091	46	curran	curran	PROPN
ajis02-1971	1091	47	,	,	PUNCT
ajis02-1971	1091	48	cm	cm	PROPN
ajis02-1971	1091	49	2002	2002	NUM
ajis02-1971	1091	50	,	,	PUNCT
ajis02-1971	1091	51	'	'	PUNCT
ajis02-1971	1091	52	oracles	oracle	NOUN
ajis02-1971	1091	53	on	on	ADP
ajis02-1971	1091	54	"	"	PUNCT
ajis02-1971	1091	55	advertising	advertising	NOUN
ajis02-1971	1091	56	"	"	PUNCT
ajis02-1971	1091	57	:	:	PUNCT
ajis02-1971	1091	58	searching	search	VERB
ajis02-1971	1091	59	for	for	ADP
ajis02-1971	1091	60	a	a	DET
ajis02-1971	1091	61	definition	definition	NOUN
ajis02-1971	1091	62	'	'	PUNCT
ajis02-1971	1091	63	,	,	PUNCT
ajis02-1971	1091	64	journal	journal	NOUN
ajis02-1971	1091	65	of	of	ADP
ajis02-1971	1091	66	advertising	advertising	NOUN
ajis02-1971	1091	67	,	,	PUNCT
ajis02-1971	1091	68	vol	vol	NOUN
ajis02-1971	1091	69	.	.	PROPN
ajis02-1971	1091	70	31	31	NUM
ajis02-1971	1091	71	,	,	PUNCT
ajis02-1971	1091	72	no	no	INTJ
ajis02-1971	1091	73	.	.	NOUN
ajis02-1971	1091	74	2	2	NUM
ajis02-1971	1091	75	,	,	PUNCT
ajis02-1971	1091	76	p.	p.	NOUN
ajis02-1971	1091	77	63	63	NUM
ajis02-1971	1091	78	.	.	PUNCT
ajis02-1971	1092	1	richardson	richardson	PROPN
ajis02-1971	1092	2	,	,	PUNCT
ajis02-1971	1092	3	m	m	PROPN
ajis02-1971	1092	4	,	,	PUNCT
ajis02-1971	1092	5	dominowska	dominowska	ADJ
ajis02-1971	1092	6	,	,	PUNCT
ajis02-1971	1092	7	e	e	PROPN
ajis02-1971	1092	8	&	&	CCONJ
ajis02-1971	1092	9	ragno	ragno	NOUN
ajis02-1971	1092	10	,	,	PUNCT
ajis02-1971	1092	11	r	r	NOUN
ajis02-1971	1092	12	'	'	PUNCT
ajis02-1971	1092	13	predicting	predict	VERB
ajis02-1971	1092	14	clicks	click	NOUN
ajis02-1971	1092	15	:	:	PUNCT
ajis02-1971	1092	16	estimating	estimate	VERB
ajis02-1971	1092	17	the	the	DET
ajis02-1971	1092	18	click	click	VERB
ajis02-1971	1092	19	-	-	PUNCT
ajis02-1971	1092	20	through	through	ADP
ajis02-1971	1092	21	rate	rate	NOUN
ajis02-1971	1092	22	for	for	ADP
ajis02-1971	1092	23	new	new	ADJ
ajis02-1971	1092	24	ads	ad	NOUN
ajis02-1971	1092	25	'	'	PART
ajis02-1971	1092	26	,	,	PUNCT
ajis02-1971	1092	27	acm	acm	PROPN
ajis02-1971	1092	28	,	,	PUNCT
ajis02-1971	1092	29	pp	pp	PROPN
ajis02-1971	1092	30	.	.	PUNCT
ajis02-1971	1093	1	521	521	NUM
ajis02-1971	1093	2	-	-	SYM
ajis02-1971	1093	3	530	530	NUM
ajis02-1971	1093	4	.	.	PUNCT
ajis02-1971	1094	1	robinson	robinson	PROPN
ajis02-1971	1094	2	,	,	PUNCT
ajis02-1971	1094	3	h	h	NOUN
ajis02-1971	1094	4	,	,	PUNCT
ajis02-1971	1094	5	wysocka	wysocka	NOUN
ajis02-1971	1094	6	,	,	PUNCT
ajis02-1971	1094	7	a	a	PRON
ajis02-1971	1094	8	&	&	CCONJ
ajis02-1971	1094	9	hand	hand	NOUN
ajis02-1971	1094	10	,	,	PUNCT
ajis02-1971	1094	11	c	c	PROPN
ajis02-1971	1094	12	2007	2007	NUM
ajis02-1971	1094	13	,	,	PUNCT
ajis02-1971	1094	14	'	'	PUNCT
ajis02-1971	1094	15	internet	internet	NOUN
ajis02-1971	1094	16	advertising	advertising	NOUN
ajis02-1971	1094	17	effectiveness	effectiveness	NOUN
ajis02-1971	1094	18	:	:	PUNCT
ajis02-1971	1094	19	the	the	DET
ajis02-1971	1094	20	effect	effect	NOUN
ajis02-1971	1094	21	of	of	ADP
ajis02-1971	1094	22	design	design	NOUN
ajis02-1971	1094	23	on	on	ADP
ajis02-1971	1094	24	click	click	VERB
ajis02-1971	1094	25	-	-	PUNCT
ajis02-1971	1094	26	through	through	ADP
ajis02-1971	1094	27	rates	rate	NOUN
ajis02-1971	1094	28	for	for	ADP
ajis02-1971	1094	29	banner	banner	NOUN
ajis02-1971	1094	30	ads	ad	NOUN
ajis02-1971	1094	31	'	'	PART
ajis02-1971	1094	32	,	,	PUNCT
ajis02-1971	1094	33	international	international	ADJ
ajis02-1971	1094	34	journal	journal	NOUN
ajis02-1971	1094	35	of	of	ADP
ajis02-1971	1094	36	advertising	advertising	NOUN
ajis02-1971	1094	37	,	,	PUNCT
ajis02-1971	1094	38	vol	vol	NOUN
ajis02-1971	1094	39	.	.	PROPN
ajis02-1971	1094	40	26	26	NUM
ajis02-1971	1094	41	,	,	PUNCT
ajis02-1971	1094	42	no	no	INTJ
ajis02-1971	1094	43	.	.	NOUN
ajis02-1971	1094	44	4	4	NUM
ajis02-1971	1094	45	,	,	PUNCT
ajis02-1971	1094	46	pp	pp	ADJ
ajis02-1971	1094	47	.	.	PUNCT
ajis02-1971	1095	1	527	527	NUM
ajis02-1971	1095	2	-	-	SYM
ajis02-1971	1095	3	541	541	NUM
ajis02-1971	1095	4	.	.	PUNCT
ajis02-1971	1096	1	rodgers	rodger	NOUN
ajis02-1971	1096	2	,	,	PUNCT
ajis02-1971	1096	3	s	s	PROPN
ajis02-1971	1096	4	,	,	PUNCT
ajis02-1971	1096	5	ouyang	ouyang	PROPN
ajis02-1971	1096	6	,	,	PUNCT
ajis02-1971	1096	7	s	s	PROPN
ajis02-1971	1096	8	&	&	CCONJ
ajis02-1971	1096	9	thorson	thorson	PROPN
ajis02-1971	1096	10	,	,	PUNCT
ajis02-1971	1096	11	e	e	PROPN
ajis02-1971	1096	12	2017	2017	NUM
ajis02-1971	1096	13	,	,	PUNCT
ajis02-1971	1096	14	'	'	PUNCT
ajis02-1971	1096	15	revisiting	revisit	VERB
ajis02-1971	1096	16	the	the	DET
ajis02-1971	1096	17	interactive	interactive	ADJ
ajis02-1971	1096	18	advertising	advertising	NOUN
ajis02-1971	1096	19	model	model	NOUN
ajis02-1971	1096	20	(	(	PUNCT
ajis02-1971	1096	21	iam	iam	PROPN
ajis02-1971	1096	22	)	)	PUNCT
ajis02-1971	1096	23	after	after	ADP
ajis02-1971	1096	24	15	15	NUM
ajis02-1971	1096	25	years	year	NOUN
ajis02-1971	1096	26	'	'	PART
ajis02-1971	1096	27	,	,	PUNCT
ajis02-1971	1096	28	digital	digital	ADJ
ajis02-1971	1096	29	advertising	advertising	NOUN
ajis02-1971	1096	30	:	:	PUNCT
ajis02-1971	1096	31	theory	theory	NOUN
ajis02-1971	1096	32	and	and	CCONJ
ajis02-1971	1096	33	research	research	NOUN
ajis02-1971	1096	34	,	,	PUNCT
ajis02-1971	1096	35	vol	vol	NOUN
ajis02-1971	1096	36	.	.	PROPN
ajis02-1971	1096	37	,	,	PUNCT
ajis02-1971	1097	1	pp	pp	ADJ
ajis02-1971	1097	2	.	.	PUNCT
ajis02-1971	1098	1	1	1	NUM
ajis02-1971	1098	2	-	-	SYM
ajis02-1971	1098	3	18	18	NUM
ajis02-1971	1098	4	.	.	PUNCT
ajis02-1971	1099	1	rodgers	rodger	NOUN
ajis02-1971	1099	2	,	,	PUNCT
ajis02-1971	1099	3	s	s	PROPN
ajis02-1971	1099	4	&	&	CCONJ
ajis02-1971	1099	5	sheldon	sheldon	PROPN
ajis02-1971	1099	6	,	,	PUNCT
ajis02-1971	1099	7	k	k	PROPN
ajis02-1971	1099	8	2002	2002	NUM
ajis02-1971	1099	9	,	,	PUNCT
ajis02-1971	1099	10	'	'	PUNCT
ajis02-1971	1099	11	an	an	DET
ajis02-1971	1099	12	improved	improved	ADJ
ajis02-1971	1099	13	way	way	NOUN
ajis02-1971	1099	14	to	to	PART
ajis02-1971	1099	15	characterize	characterize	VERB
ajis02-1971	1099	16	internet	internet	NOUN
ajis02-1971	1099	17	users	user	NOUN
ajis02-1971	1099	18	'	'	PART
ajis02-1971	1099	19	,	,	PUNCT
ajis02-1971	1099	20	journal	journal	NOUN
ajis02-1971	1099	21	of	of	ADP
ajis02-1971	1099	22	advertising	advertising	NOUN
ajis02-1971	1099	23	research	research	NOUN
ajis02-1971	1099	24	,	,	PUNCT
ajis02-1971	1099	25	vol	vol	NOUN
ajis02-1971	1099	26	.	.	PROPN
ajis02-1971	1100	1	42	42	NUM
ajis02-1971	1100	2	,	,	PUNCT
ajis02-1971	1100	3	no	no	INTJ
ajis02-1971	1100	4	.	.	NOUN
ajis02-1971	1100	5	5	5	NUM
ajis02-1971	1100	6	,	,	PUNCT
ajis02-1971	1100	7	pp	pp	ADJ
ajis02-1971	1100	8	.	.	PUNCT
ajis02-1971	1101	1	85	85	NUM
ajis02-1971	1101	2	-	-	SYM
ajis02-1971	1101	3	94	94	NUM
ajis02-1971	1101	4	.	.	PUNCT
ajis02-1971	1102	1	rodgers	rodger	NOUN
ajis02-1971	1102	2	,	,	PUNCT
ajis02-1971	1102	3	s	s	PROPN
ajis02-1971	1102	4	&	&	CCONJ
ajis02-1971	1102	5	thorson	thorson	PROPN
ajis02-1971	1102	6	,	,	PUNCT
ajis02-1971	1102	7	e	e	PROPN
ajis02-1971	1102	8	2000	2000	NUM
ajis02-1971	1102	9	,	,	PUNCT
ajis02-1971	1102	10	'	'	PUNCT
ajis02-1971	1102	11	the	the	DET
ajis02-1971	1102	12	interactive	interactive	ADJ
ajis02-1971	1102	13	advertising	advertising	NOUN
ajis02-1971	1102	14	model	model	NOUN
ajis02-1971	1102	15	:	:	PUNCT
ajis02-1971	1102	16	how	how	SCONJ
ajis02-1971	1102	17	users	user	NOUN
ajis02-1971	1102	18	perceive	perceive	VERB
ajis02-1971	1102	19	and	and	CCONJ
ajis02-1971	1102	20	process	process	VERB
ajis02-1971	1102	21	online	online	ADJ
ajis02-1971	1102	22	ads	ad	NOUN
ajis02-1971	1102	23	'	'	PART
ajis02-1971	1102	24	,	,	PUNCT
ajis02-1971	1102	25	journal	journal	NOUN
ajis02-1971	1102	26	of	of	ADP
ajis02-1971	1102	27	interactive	interactive	ADJ
ajis02-1971	1102	28	advertising	advertising	NOUN
ajis02-1971	1102	29	,	,	PUNCT
ajis02-1971	1102	30	vol	vol	NOUN
ajis02-1971	1102	31	.	.	PROPN
ajis02-1971	1103	1	1	1	NUM
ajis02-1971	1103	2	,	,	PUNCT
ajis02-1971	1103	3	no	no	INTJ
ajis02-1971	1103	4	.	.	NOUN
ajis02-1971	1103	5	1	1	NUM
ajis02-1971	1103	6	,	,	PUNCT
ajis02-1971	1103	7	pp	pp	ADJ
ajis02-1971	1103	8	.	.	PUNCT
ajis02-1971	1104	1	41	41	NUM
ajis02-1971	1104	2	-	-	SYM
ajis02-1971	1104	3	60	60	NUM
ajis02-1971	1104	4	.	.	PUNCT
ajis02-1971	1105	1	roehm	roehm	PROPN
ajis02-1971	1105	2	,	,	PUNCT
ajis02-1971	1105	3	ha	ha	PROPN
ajis02-1971	1105	4	&	&	CCONJ
ajis02-1971	1105	5	haugtvedt	haugtvedt	PROPN
ajis02-1971	1105	6	,	,	PUNCT
ajis02-1971	1105	7	cp	cp	PROPN
ajis02-1971	1105	8	1999	1999	NUM
ajis02-1971	1105	9	,	,	PUNCT
ajis02-1971	1105	10	'	'	PUNCT
ajis02-1971	1105	11	understanding	understand	VERB
ajis02-1971	1105	12	interactivity	interactivity	NOUN
ajis02-1971	1105	13	of	of	ADP
ajis02-1971	1105	14	cyberspace	cyberspace	NOUN
ajis02-1971	1105	15	advertising	advertising	NOUN
ajis02-1971	1105	16	'	'	PUNCT
ajis02-1971	1105	17	,	,	PUNCT
ajis02-1971	1105	18	advertising	advertising	NOUN
ajis02-1971	1105	19	and	and	CCONJ
ajis02-1971	1105	20	the	the	DET
ajis02-1971	1105	21	world	world	NOUN
ajis02-1971	1105	22	wide	wide	ADJ
ajis02-1971	1105	23	web	web	NOUN
ajis02-1971	1105	24	,	,	PUNCT
ajis02-1971	1105	25	vol	vol	NOUN
ajis02-1971	1105	26	.	.	PROPN
ajis02-1971	1105	27	,	,	PUNCT
ajis02-1971	1105	28	pp	pp	PROPN
ajis02-1971	1105	29	.	.	PUNCT
ajis02-1971	1106	1	27	27	NUM
ajis02-1971	1106	2	-	-	SYM
ajis02-1971	1106	3	39	39	NUM
ajis02-1971	1106	4	.	.	PUNCT
ajis02-1971	1107	1	roels	roel	NOUN
ajis02-1971	1107	2	,	,	PUNCT
ajis02-1971	1107	3	g	g	PROPN
ajis02-1971	1107	4	&	&	CCONJ
ajis02-1971	1107	5	fridgeirsdottir	fridgeirsdottir	PROPN
ajis02-1971	1107	6	,	,	PUNCT
ajis02-1971	1107	7	k	k	PROPN
ajis02-1971	1107	8	2009	2009	NUM
ajis02-1971	1107	9	,	,	PUNCT
ajis02-1971	1107	10	'	'	PUNCT
ajis02-1971	1107	11	dynamic	dynamic	ADJ
ajis02-1971	1107	12	revenue	revenue	NOUN
ajis02-1971	1107	13	management	management	NOUN
ajis02-1971	1107	14	for	for	ADP
ajis02-1971	1107	15	online	online	ADJ
ajis02-1971	1107	16	display	display	NOUN
ajis02-1971	1107	17	advertising	advertising	NOUN
ajis02-1971	1107	18	'	'	PUNCT
ajis02-1971	1107	19	,	,	PUNCT
ajis02-1971	1107	20	journal	journal	NOUN
ajis02-1971	1107	21	of	of	ADP
ajis02-1971	1107	22	revenue	revenue	NOUN
ajis02-1971	1107	23	and	and	CCONJ
ajis02-1971	1107	24	pricing	pricing	NOUN
ajis02-1971	1107	25	management	management	NOUN
ajis02-1971	1107	26	,	,	PUNCT
ajis02-1971	1107	27	vol	vol	NOUN
ajis02-1971	1107	28	.	.	PROPN
ajis02-1971	1107	29	8	8	NUM
ajis02-1971	1107	30	,	,	PUNCT
ajis02-1971	1107	31	no	no	INTJ
ajis02-1971	1107	32	.	.	NOUN
ajis02-1971	1107	33	5	5	NUM
ajis02-1971	1107	34	,	,	PUNCT
ajis02-1971	1107	35	pp	pp	ADJ
ajis02-1971	1107	36	.	.	PUNCT
ajis02-1971	1108	1	452	452	NUM
ajis02-1971	1108	2	-	-	SYM
ajis02-1971	1108	3	466	466	NUM
ajis02-1971	1108	4	.	.	PUNCT
ajis02-1971	1109	1	rosenkrans	rosenkran	NOUN
ajis02-1971	1109	2	,	,	PUNCT
ajis02-1971	1109	3	g	g	PROPN
ajis02-1971	1109	4	2007	2007	NUM
ajis02-1971	1109	5	,	,	PUNCT
ajis02-1971	1109	6	online	online	ADJ
ajis02-1971	1109	7	advertising	advertising	NOUN
ajis02-1971	1109	8	metrics	metric	NOUN
ajis02-1971	1109	9	.	.	PUNCT
ajis02-1971	1110	1	rosenkrans	rosenkran	NOUN
ajis02-1971	1110	2	,	,	PUNCT
ajis02-1971	1110	3	g	g	PROPN
ajis02-1971	1110	4	2007	2007	NUM
ajis02-1971	1110	5	,	,	PUNCT
ajis02-1971	1110	6	'	'	PUNCT
ajis02-1971	1110	7	online	online	ADJ
ajis02-1971	1110	8	advertising	advertising	NOUN
ajis02-1971	1110	9	metrics	metric	NOUN
ajis02-1971	1110	10	'	'	PUNCT
ajis02-1971	1110	11	,	,	PUNCT
ajis02-1971	1110	12	in	in	ADP
ajis02-1971	1110	13	handbook	handbook	NOUN
ajis02-1971	1110	14	of	of	ADP
ajis02-1971	1110	15	research	research	NOUN
ajis02-1971	1110	16	on	on	ADP
ajis02-1971	1110	17	electronic	electronic	ADJ
ajis02-1971	1110	18	surveys	survey	NOUN
ajis02-1971	1110	19	and	and	CCONJ
ajis02-1971	1110	20	measurements	measurement	NOUN
ajis02-1971	1110	21	,	,	PUNCT
ajis02-1971	1110	22	igi	igi	PROPN
ajis02-1971	1110	23	global	global	PROPN
ajis02-1971	1110	24	,	,	PUNCT
ajis02-1971	1110	25	pp	pp	ADJ
ajis02-1971	1110	26	.	.	PUNCT
ajis02-1971	1111	1	136	136	NUM
ajis02-1971	1111	2	-	-	SYM
ajis02-1971	1111	3	143	143	NUM
ajis02-1971	1111	4	.	.	PUNCT
ajis02-1971	1112	1	rosenkrans	rosenkrans	PROPN
ajis02-1971	1112	2	,	,	PUNCT
ajis02-1971	1112	3	g	g	PROPN
ajis02-1971	1112	4	&	&	CCONJ
ajis02-1971	1112	5	myers	myers	PROPN
ajis02-1971	1112	6	,	,	PUNCT
ajis02-1971	1112	7	k	k	PROPN
ajis02-1971	1112	8	2012	2012	NUM
ajis02-1971	1112	9	,	,	PUNCT
ajis02-1971	1112	10	'	'	PUNCT
ajis02-1971	1112	11	mobile	mobile	ADJ
ajis02-1971	1112	12	advertising	advertising	NOUN
ajis02-1971	1112	13	effectiveness	effectiveness	NOUN
ajis02-1971	1112	14	'	'	PART
ajis02-1971	1112	15	,	,	PUNCT
ajis02-1971	1112	16	international	international	ADJ
ajis02-1971	1112	17	journal	journal	NOUN
ajis02-1971	1112	18	of	of	ADP
ajis02-1971	1112	19	mobile	mobile	ADJ
ajis02-1971	1112	20	marketing	marketing	NOUN
ajis02-1971	1112	21	,	,	PUNCT
ajis02-1971	1112	22	vol	vol	NOUN
ajis02-1971	1112	23	.	.	PROPN
ajis02-1971	1113	1	7	7	NUM
ajis02-1971	1113	2	,	,	PUNCT
ajis02-1971	1113	3	no	no	INTJ
ajis02-1971	1113	4	.	.	NOUN
ajis02-1971	1114	1	3	3	X
ajis02-1971	1114	2	.	.	X
ajis02-1971	1114	3	rust	rust	NOUN
ajis02-1971	1114	4	,	,	PUNCT
ajis02-1971	1114	5	rt	rt	PROPN
ajis02-1971	1114	6	2016	2016	NUM
ajis02-1971	1114	7	,	,	PUNCT
ajis02-1971	1114	8	'	'	PUNCT
ajis02-1971	1114	9	comment	comment	NOUN
ajis02-1971	1114	10	:	:	PUNCT
ajis02-1971	1114	11	is	be	AUX
ajis02-1971	1114	12	advertising	advertise	VERB
ajis02-1971	1114	13	a	a	DET
ajis02-1971	1114	14	zombie	zombie	NOUN
ajis02-1971	1114	15	?	?	PUNCT
ajis02-1971	1114	16	'	'	PUNCT
ajis02-1971	1114	17	,	,	PUNCT
ajis02-1971	1114	18	journal	journal	NOUN
ajis02-1971	1114	19	of	of	ADP
ajis02-1971	1114	20	advertising	advertising	NOUN
ajis02-1971	1114	21	,	,	PUNCT
ajis02-1971	1114	22	vol	vol	NOUN
ajis02-1971	1114	23	.	.	PROPN
ajis02-1971	1115	1	45	45	NUM
ajis02-1971	1115	2	,	,	PUNCT
ajis02-1971	1115	3	no	no	INTJ
ajis02-1971	1115	4	.	.	NOUN
ajis02-1971	1115	5	3	3	NUM
ajis02-1971	1115	6	,	,	PUNCT
ajis02-1971	1115	7	pp	pp	ADJ
ajis02-1971	1115	8	.	.	PUNCT
ajis02-1971	1116	1	346	346	NUM
ajis02-1971	1116	2	-	-	SYM
ajis02-1971	1116	3	347	347	NUM
ajis02-1971	1116	4	.	.	PUNCT
ajis02-1971	1117	1	sahni	sahni	NOUN
ajis02-1971	1117	2	,	,	PUNCT
ajis02-1971	1117	3	n	n	PROPN
ajis02-1971	1117	4	2015	2015	NUM
ajis02-1971	1117	5	,	,	PUNCT
ajis02-1971	1117	6	'	'	PUNCT
ajis02-1971	1117	7	effect	effect	NOUN
ajis02-1971	1117	8	of	of	ADP
ajis02-1971	1117	9	temporal	temporal	ADJ
ajis02-1971	1117	10	spacing	spacing	NOUN
ajis02-1971	1117	11	between	between	ADP
ajis02-1971	1117	12	advertising	advertising	NOUN
ajis02-1971	1117	13	exposures	exposure	NOUN
ajis02-1971	1117	14	:	:	PUNCT
ajis02-1971	1117	15	evidence	evidence	NOUN
ajis02-1971	1117	16	from	from	ADP
ajis02-1971	1117	17	online	online	ADJ
ajis02-1971	1117	18	field	field	NOUN
ajis02-1971	1117	19	experiments	experiment	NOUN
ajis02-1971	1117	20	'	'	PART
ajis02-1971	1117	21	,	,	PUNCT
ajis02-1971	1117	22	qme	qme	NOUN
ajis02-1971	1117	23	,	,	PUNCT
ajis02-1971	1117	24	vol	vol	NOUN
ajis02-1971	1117	25	.	.	PROPN
ajis02-1971	1117	26	13	13	NUM
ajis02-1971	1117	27	,	,	PUNCT
ajis02-1971	1117	28	no	no	INTJ
ajis02-1971	1117	29	.	.	NOUN
ajis02-1971	1117	30	3	3	NUM
ajis02-1971	1117	31	,	,	PUNCT
ajis02-1971	1117	32	pp	pp	ADJ
ajis02-1971	1117	33	.	.	PUNCT
ajis02-1971	1118	1	203	203	NUM
ajis02-1971	1118	2	-	-	SYM
ajis02-1971	1118	3	247	247	NUM
ajis02-1971	1118	4	.	.	PUNCT
ajis02-1971	1119	1	san	san	PROPN
ajis02-1971	1119	2	josé	josé	PROPN
ajis02-1971	1119	3	-	-	PUNCT
ajis02-1971	1119	4	cabezudo	cabezudo	PROPN
ajis02-1971	1119	5	,	,	PUNCT
ajis02-1971	1119	6	r	r	NOUN
ajis02-1971	1119	7	,	,	PUNCT
ajis02-1971	1119	8	gutiérrez	gutiérrez	NOUN
ajis02-1971	1119	9	-	-	PUNCT
ajis02-1971	1119	10	cillán	cillán	NOUN
ajis02-1971	1119	11	,	,	PUNCT
ajis02-1971	1119	12	j	j	PROPN
ajis02-1971	1119	13	&	&	CCONJ
ajis02-1971	1119	14	gutiérrez	gutiérrez	PROPN
ajis02-1971	1119	15	-	-	PUNCT
ajis02-1971	1119	16	arranz	arranz	PROPN
ajis02-1971	1119	17	,	,	PUNCT
ajis02-1971	1119	18	am	be	AUX
ajis02-1971	1119	19	2008	2008	NUM
ajis02-1971	1119	20	,	,	PUNCT
ajis02-1971	1119	21	'	'	PUNCT
ajis02-1971	1119	22	the	the	DET
ajis02-1971	1119	23	moderating	moderate	VERB
ajis02-1971	1119	24	role	role	NOUN
ajis02-1971	1119	25	of	of	ADP
ajis02-1971	1119	26	user	user	NOUN
ajis02-1971	1119	27	motivation	motivation	NOUN
ajis02-1971	1119	28	in	in	ADP
ajis02-1971	1119	29	internet	internet	NOUN
ajis02-1971	1119	30	access	access	NOUN
ajis02-1971	1119	31	and	and	CCONJ
ajis02-1971	1119	32	individuals	individual	NOUN
ajis02-1971	1119	33	'	'	PART
ajis02-1971	1119	34	responses	response	NOUN
ajis02-1971	1119	35	to	to	ADP
ajis02-1971	1119	36	a	a	DET
ajis02-1971	1119	37	website	website	NOUN
ajis02-1971	1119	38	'	'	PUNCT
ajis02-1971	1119	39	,	,	PUNCT
ajis02-1971	1119	40	internet	internet	NOUN
ajis02-1971	1119	41	research	research	NOUN
ajis02-1971	1119	42	,	,	PUNCT
ajis02-1971	1119	43	vol	vol	NOUN
ajis02-1971	1119	44	.	.	PROPN
ajis02-1971	1119	45	18	18	NUM
ajis02-1971	1119	46	,	,	PUNCT
ajis02-1971	1119	47	no	no	INTJ
ajis02-1971	1119	48	.	.	NOUN
ajis02-1971	1119	49	4	4	NUM
ajis02-1971	1119	50	,	,	PUNCT
ajis02-1971	1119	51	pp	pp	ADJ
ajis02-1971	1119	52	.	.	PUNCT
ajis02-1971	1120	1	393	393	NUM
ajis02-1971	1120	2	-	-	SYM
ajis02-1971	1120	3	404	404	NUM
ajis02-1971	1120	4	.	.	PUNCT
ajis02-1971	1121	1	sandberg	sandberg	PROPN
ajis02-1971	1121	2	,	,	PUNCT
ajis02-1971	1121	3	ra	ra	PROPN
ajis02-1971	1121	4	&	&	CCONJ
ajis02-1971	1121	5	rollins	rollins	PROPN
ajis02-1971	1121	6	,	,	PUNCT
ajis02-1971	1121	7	m	m	PROPN
ajis02-1971	1121	8	2013	2013	NUM
ajis02-1971	1121	9	,	,	PUNCT
ajis02-1971	1121	10	the	the	DET
ajis02-1971	1121	11	business	business	NOUN
ajis02-1971	1121	12	of	of	ADP
ajis02-1971	1121	13	android	android	PROPN
ajis02-1971	1121	14	apps	app	NOUN
ajis02-1971	1121	15	development	development	NOUN
ajis02-1971	1121	16	making	making	NOUN
ajis02-1971	1121	17	and	and	CCONJ
ajis02-1971	1121	18	marketing	marketing	NOUN
ajis02-1971	1121	19	apps	app	NOUN
ajis02-1971	1121	20	that	that	PRON
ajis02-1971	1121	21	succeed	succeed	VERB
ajis02-1971	1121	22	on	on	ADP
ajis02-1971	1121	23	google	google	PROPN
ajis02-1971	1121	24	play	play	NOUN
ajis02-1971	1121	25	,	,	PUNCT
ajis02-1971	1121	26	amazon	amazon	NOUN
ajis02-1971	1121	27	app	app	NOUN
ajis02-1971	1121	28	store	store	NOUN
ajis02-1971	1121	29	and	and	CCONJ
ajis02-1971	1121	30	more	more	ADJ
ajis02-1971	1121	31	,	,	PUNCT
ajis02-1971	1121	32	2nd	2nd	ADJ
ajis02-1971	1121	33	ed	ed	NOUN
ajis02-1971	1121	34	.	.	PUNCT
ajis02-1971	1122	1	edn	edn	PROPN
ajis02-1971	1122	2	,	,	PUNCT
ajis02-1971	1122	3	apress	apress	NOUN
ajis02-1971	1122	4	:	:	PUNCT
ajis02-1971	1122	5	imprint	imprint	NOUN
ajis02-1971	1122	6	:	:	PUNCT
ajis02-1971	1122	7	apress	apress	PROPN
ajis02-1971	1122	8	,	,	PUNCT
ajis02-1971	1122	9	berkeley	berkeley	PROPN
ajis02-1971	1122	10	,	,	PUNCT
ajis02-1971	1123	1	ca	ca	PROPN
ajis02-1971	1123	2	.	.	PUNCT
ajis02-1971	1123	3	schick	schick	PROPN
ajis02-1971	1123	4	,	,	PUNCT
ajis02-1971	1123	5	s	s	VERB
ajis02-1971	1123	6	2013	2013	NUM
ajis02-1971	1123	7	,	,	PUNCT
ajis02-1971	1123	8	'	'	PUNCT
ajis02-1971	1123	9	the	the	DET
ajis02-1971	1123	10	in	in	ADP
ajis02-1971	1123	11	-	-	PUNCT
ajis02-1971	1123	12	app	app	NOUN
ajis02-1971	1123	13	advertising	advertising	NOUN
ajis02-1971	1123	14	metrics	metric	NOUN
ajis02-1971	1123	15	that	that	PRON
ajis02-1971	1123	16	will	will	AUX
ajis02-1971	1123	17	matter	matter	VERB
ajis02-1971	1123	18	'	'	PUNCT
ajis02-1971	1123	19	,	,	PUNCT
ajis02-1971	1123	20	fiercedeveloper	fiercedeveloper	X
ajis02-1971	1124	1	[	[	X
ajis02-1971	1124	2	newton	newton	PROPN
ajis02-1971	1124	3	]	]	PUNCT
ajis02-1971	1124	4	.	.	PUNCT
ajis02-1971	1125	1	australasian	australasian	ADJ
ajis02-1971	1125	2	journal	journal	NOUN
ajis02-1971	1125	3	of	of	ADP
ajis02-1971	1125	4	information	information	PROPN
ajis02-1971	1125	5	systems	systems	PROPN
ajis02-1971	1125	6	truong	truong	PROPN
ajis02-1971	1125	7	,	,	PUNCT
ajis02-1971	1125	8	nkhoma	nkhoma	PROPN
ajis02-1971	1125	9	&	&	CCONJ
ajis02-1971	1125	10	pansuwong	pansuwong	ADJ
ajis02-1971	1125	11	2019	2019	NUM
ajis02-1971	1125	12	,	,	PUNCT
ajis02-1971	1125	13	vol	vol	NOUN
ajis02-1971	1125	14	23	23	NUM
ajis02-1971	1125	15	,	,	PUNCT
ajis02-1971	1125	16	research	research	NOUN
ajis02-1971	1125	17	article	article	NOUN
ajis02-1971	1125	18	integrated	integrate	VERB
ajis02-1971	1125	19	effectiveness	effectiveness	NOUN
ajis02-1971	1125	20	framework	framework	NOUN
ajis02-1971	1125	21	for	for	ADP
ajis02-1971	1125	22	in	in	ADP
ajis02-1971	1125	23	-	-	PUNCT
ajis02-1971	1125	24	app	app	NOUN
ajis02-1971	1125	25	advertising	advertising	NOUN
ajis02-1971	1125	26	45	45	NUM
ajis02-1971	1125	27	schneider	schneider	NOUN
ajis02-1971	1125	28	,	,	PUNCT
ajis02-1971	1125	29	l	l	PROPN
ajis02-1971	1125	30	-	-	ADJ
ajis02-1971	1125	31	p	p	ADJ
ajis02-1971	1125	32	,	,	PUNCT
ajis02-1971	1125	33	systems	system	NOUN
ajis02-1971	1125	34	,	,	PUNCT
ajis02-1971	1125	35	b	b	PROPN
ajis02-1971	1125	36	&	&	CCONJ
ajis02-1971	1125	37	cornwell	cornwell	PROPN
ajis02-1971	1125	38	,	,	PUNCT
ajis02-1971	1125	39	tb	tb	ADP
ajis02-1971	1125	40	2005	2005	NUM
ajis02-1971	1125	41	,	,	PUNCT
ajis02-1971	1125	42	'	'	PUNCT
ajis02-1971	1125	43	cashing	cash	VERB
ajis02-1971	1125	44	in	in	ADP
ajis02-1971	1125	45	on	on	ADP
ajis02-1971	1125	46	crashes	crash	NOUN
ajis02-1971	1125	47	via	via	ADP
ajis02-1971	1125	48	brand	brand	NOUN
ajis02-1971	1125	49	placement	placement	NOUN
ajis02-1971	1125	50	in	in	ADP
ajis02-1971	1125	51	computer	computer	NOUN
ajis02-1971	1125	52	games	game	NOUN
ajis02-1971	1125	53	:	:	PUNCT
ajis02-1971	1125	54	the	the	DET
ajis02-1971	1125	55	effects	effect	NOUN
ajis02-1971	1125	56	of	of	ADP
ajis02-1971	1125	57	experience	experience	NOUN
ajis02-1971	1125	58	and	and	CCONJ
ajis02-1971	1125	59	flow	flow	NOUN
ajis02-1971	1125	60	on	on	ADP
ajis02-1971	1125	61	memory	memory	NOUN
ajis02-1971	1125	62	'	'	PUNCT
ajis02-1971	1125	63	,	,	PUNCT
ajis02-1971	1125	64	international	international	ADJ
ajis02-1971	1125	65	journal	journal	NOUN
ajis02-1971	1125	66	of	of	ADP
ajis02-1971	1125	67	advertising	advertising	NOUN
ajis02-1971	1125	68	,	,	PUNCT
ajis02-1971	1125	69	vol	vol	NOUN
ajis02-1971	1125	70	.	.	PROPN
ajis02-1971	1126	1	24	24	NUM
ajis02-1971	1126	2	,	,	PUNCT
ajis02-1971	1126	3	no	no	INTJ
ajis02-1971	1126	4	.	.	NOUN
ajis02-1971	1126	5	3	3	NUM
ajis02-1971	1126	6	,	,	PUNCT
ajis02-1971	1126	7	pp	pp	ADJ
ajis02-1971	1126	8	.	.	PUNCT
ajis02-1971	1127	1	321	321	NUM
ajis02-1971	1127	2	-	-	SYM
ajis02-1971	1127	3	343	343	NUM
ajis02-1971	1127	4	.	.	PUNCT
ajis02-1971	1127	5	scholten	scholten	VERB
ajis02-1971	1127	6	,	,	PUNCT
ajis02-1971	1127	7	m	m	NOUN
ajis02-1971	1127	8	1996	1996	NUM
ajis02-1971	1127	9	,	,	PUNCT
ajis02-1971	1127	10	'	'	PUNCT
ajis02-1971	1127	11	lost	lose	VERB
ajis02-1971	1127	12	and	and	CCONJ
ajis02-1971	1127	13	found	find	VERB
ajis02-1971	1127	14	:	:	PUNCT
ajis02-1971	1127	15	the	the	DET
ajis02-1971	1127	16	information	information	NOUN
ajis02-1971	1127	17	-	-	PUNCT
ajis02-1971	1127	18	processing	process	VERB
ajis02-1971	1127	19	model	model	NOUN
ajis02-1971	1127	20	of	of	ADP
ajis02-1971	1127	21	advertising	advertising	NOUN
ajis02-1971	1127	22	effectiveness	effectiveness	NOUN
ajis02-1971	1127	23	'	'	PART
ajis02-1971	1127	24	,	,	PUNCT
ajis02-1971	1127	25	journal	journal	NOUN
ajis02-1971	1127	26	of	of	ADP
ajis02-1971	1127	27	business	business	NOUN
ajis02-1971	1127	28	research	research	NOUN
ajis02-1971	1127	29	,	,	PUNCT
ajis02-1971	1127	30	vol	vol	NOUN
ajis02-1971	1127	31	.	.	PROPN
ajis02-1971	1128	1	37	37	NUM
ajis02-1971	1128	2	,	,	PUNCT
ajis02-1971	1128	3	no	no	INTJ
ajis02-1971	1128	4	.	.	NOUN
ajis02-1971	1128	5	2	2	NUM
ajis02-1971	1128	6	,	,	PUNCT
ajis02-1971	1128	7	pp	pp	ADJ
ajis02-1971	1128	8	.	.	PUNCT
ajis02-1971	1129	1	97	97	NUM
ajis02-1971	1129	2	-	-	SYM
ajis02-1971	1129	3	104	104	NUM
ajis02-1971	1129	4	.	.	PUNCT
ajis02-1971	1130	1	schonberg	schonberg	PROPN
ajis02-1971	1130	2	,	,	PUNCT
ajis02-1971	1130	3	e	e	NOUN
ajis02-1971	1130	4	,	,	PUNCT
ajis02-1971	1130	5	cofino	cofino	PROPN
ajis02-1971	1130	6	,	,	PUNCT
ajis02-1971	1130	7	t	t	PROPN
ajis02-1971	1130	8	,	,	PUNCT
ajis02-1971	1130	9	hoch	hoch	NOUN
ajis02-1971	1130	10	,	,	PUNCT
ajis02-1971	1130	11	r	r	NOUN
ajis02-1971	1130	12	,	,	PUNCT
ajis02-1971	1130	13	podlaseck	podlaseck	NOUN
ajis02-1971	1130	14	,	,	PUNCT
ajis02-1971	1130	15	m	m	PROPN
ajis02-1971	1130	16	&	&	CCONJ
ajis02-1971	1130	17	spraragen	spraragen	NOUN
ajis02-1971	1130	18	,	,	PUNCT
ajis02-1971	1130	19	sl	sl	PROPN
ajis02-1971	1130	20	2000	2000	NUM
ajis02-1971	1130	21	,	,	PUNCT
ajis02-1971	1130	22	'	'	PUNCT
ajis02-1971	1130	23	measuring	measure	VERB
ajis02-1971	1130	24	success	success	NOUN
ajis02-1971	1130	25	'	'	PUNCT
ajis02-1971	1130	26	,	,	PUNCT
ajis02-1971	1130	27	communications	communication	NOUN
ajis02-1971	1130	28	of	of	ADP
ajis02-1971	1130	29	the	the	DET
ajis02-1971	1130	30	acm	acm	NOUN
ajis02-1971	1130	31	,	,	PUNCT
ajis02-1971	1130	32	vol	vol	NOUN
ajis02-1971	1130	33	.	.	PROPN
ajis02-1971	1131	1	43	43	NUM
ajis02-1971	1131	2	,	,	PUNCT
ajis02-1971	1131	3	no	no	INTJ
ajis02-1971	1131	4	.	.	NOUN
ajis02-1971	1131	5	8	8	NUM
ajis02-1971	1131	6	,	,	PUNCT
ajis02-1971	1131	7	pp	pp	ADJ
ajis02-1971	1131	8	.	.	PUNCT
ajis02-1971	1132	1	53	53	NUM
ajis02-1971	1132	2	-	-	SYM
ajis02-1971	1132	3	53	53	NUM
ajis02-1971	1132	4	.	.	PUNCT
ajis02-1971	1133	1	schultz	schultz	PROPN
ajis02-1971	1133	2	,	,	PUNCT
ajis02-1971	1133	3	d	d	PROPN
ajis02-1971	1133	4	2016	2016	NUM
ajis02-1971	1133	5	,	,	PUNCT
ajis02-1971	1133	6	'	'	PUNCT
ajis02-1971	1133	7	the	the	DET
ajis02-1971	1133	8	future	future	NOUN
ajis02-1971	1133	9	of	of	ADP
ajis02-1971	1133	10	advertising	advertising	NOUN
ajis02-1971	1133	11	or	or	CCONJ
ajis02-1971	1133	12	whatever	whatever	PRON
ajis02-1971	1133	13	we	we	PRON
ajis02-1971	1133	14	're	be	AUX
ajis02-1971	1133	15	going	go	VERB
ajis02-1971	1133	16	to	to	PART
ajis02-1971	1133	17	call	call	VERB
ajis02-1971	1133	18	it	it	PRON
ajis02-1971	1133	19	'	'	PUNCT
ajis02-1971	1133	20	,	,	PUNCT
ajis02-1971	1133	21	journal	journal	NOUN
ajis02-1971	1133	22	of	of	ADP
ajis02-1971	1133	23	advertising	advertising	NOUN
ajis02-1971	1133	24	,	,	PUNCT
ajis02-1971	1133	25	vol	vol	NOUN
ajis02-1971	1133	26	.	.	PROPN
ajis02-1971	1134	1	45	45	NUM
ajis02-1971	1134	2	,	,	PUNCT
ajis02-1971	1134	3	no	no	INTJ
ajis02-1971	1134	4	.	.	NOUN
ajis02-1971	1134	5	3	3	NUM
ajis02-1971	1134	6	,	,	PUNCT
ajis02-1971	1134	7	pp	pp	ADJ
ajis02-1971	1134	8	.	.	PUNCT
ajis02-1971	1135	1	276	276	NUM
ajis02-1971	1135	2	-	-	SYM
ajis02-1971	1135	3	285	285	NUM
ajis02-1971	1135	4	.	.	PUNCT
ajis02-1971	1136	1	shankar	shankar	PROPN
ajis02-1971	1136	2	,	,	PUNCT
ajis02-1971	1136	3	v	v	PROPN
ajis02-1971	1136	4	&	&	CCONJ
ajis02-1971	1136	5	balasubramanian	balasubramanian	PROPN
ajis02-1971	1136	6	,	,	PUNCT
ajis02-1971	1136	7	s	s	PROPN
ajis02-1971	1136	8	2009	2009	NUM
ajis02-1971	1136	9	,	,	PUNCT
ajis02-1971	1136	10	'	'	PUNCT
ajis02-1971	1136	11	mobile	mobile	ADJ
ajis02-1971	1136	12	marketing	marketing	NOUN
ajis02-1971	1136	13	:	:	PUNCT
ajis02-1971	1136	14	a	a	DET
ajis02-1971	1136	15	synthesis	synthesis	NOUN
ajis02-1971	1136	16	and	and	CCONJ
ajis02-1971	1136	17	prognosis	prognosis	NOUN
ajis02-1971	1136	18	'	'	PUNCT
ajis02-1971	1136	19	,	,	PUNCT
ajis02-1971	1136	20	journal	journal	NOUN
ajis02-1971	1136	21	of	of	ADP
ajis02-1971	1136	22	interactive	interactive	ADJ
ajis02-1971	1136	23	marketing	marketing	NOUN
ajis02-1971	1136	24	,	,	PUNCT
ajis02-1971	1136	25	vol	vol	NOUN
ajis02-1971	1136	26	.	.	PROPN
ajis02-1971	1136	27	23	23	NUM
ajis02-1971	1136	28	,	,	PUNCT
ajis02-1971	1136	29	no	no	INTJ
ajis02-1971	1136	30	.	.	NOUN
ajis02-1971	1136	31	2	2	NUM
ajis02-1971	1136	32	,	,	PUNCT
ajis02-1971	1136	33	pp	pp	ADJ
ajis02-1971	1136	34	.	.	PUNCT
ajis02-1971	1137	1	118	118	NUM
ajis02-1971	1137	2	-	-	SYM
ajis02-1971	1137	3	129	129	NUM
ajis02-1971	1137	4	.	.	PUNCT
ajis02-1971	1138	1	shavitt	shavitt	PROPN
ajis02-1971	1138	2	,	,	PUNCT
ajis02-1971	1138	3	s	s	PROPN
ajis02-1971	1138	4	,	,	PUNCT
ajis02-1971	1138	5	lowrey	lowrey	PROPN
ajis02-1971	1138	6	,	,	PUNCT
ajis02-1971	1138	7	p	p	PROPN
ajis02-1971	1138	8	&	&	CCONJ
ajis02-1971	1138	9	haefner	haefner	PROPN
ajis02-1971	1138	10	,	,	PUNCT
ajis02-1971	1138	11	j	j	PROPN
ajis02-1971	1138	12	1998	1998	NUM
ajis02-1971	1138	13	,	,	PUNCT
ajis02-1971	1138	14	'	'	PUNCT
ajis02-1971	1138	15	public	public	ADJ
ajis02-1971	1138	16	attitudes	attitude	NOUN
ajis02-1971	1138	17	toward	toward	ADP
ajis02-1971	1138	18	advertising	advertising	NOUN
ajis02-1971	1138	19	:	:	PUNCT
ajis02-1971	1138	20	more	more	ADV
ajis02-1971	1138	21	favorable	favorable	ADJ
ajis02-1971	1138	22	than	than	SCONJ
ajis02-1971	1138	23	you	you	PRON
ajis02-1971	1138	24	might	might	AUX
ajis02-1971	1138	25	think	think	VERB
ajis02-1971	1138	26	'	'	PUNCT
ajis02-1971	1138	27	,	,	PUNCT
ajis02-1971	1138	28	journal	journal	NOUN
ajis02-1971	1138	29	of	of	ADP
ajis02-1971	1138	30	advertising	advertising	NOUN
ajis02-1971	1138	31	research	research	NOUN
ajis02-1971	1138	32	,	,	PUNCT
ajis02-1971	1138	33	vol	vol	NOUN
ajis02-1971	1138	34	.	.	PROPN
ajis02-1971	1139	1	38	38	NUM
ajis02-1971	1139	2	,	,	PUNCT
ajis02-1971	1139	3	no	no	INTJ
ajis02-1971	1139	4	.	.	NOUN
ajis02-1971	1139	5	4	4	NUM
ajis02-1971	1139	6	,	,	PUNCT
ajis02-1971	1139	7	pp	pp	ADJ
ajis02-1971	1139	8	.	.	PUNCT
ajis02-1971	1140	1	7	7	NUM
ajis02-1971	1140	2	-	-	SYM
ajis02-1971	1140	3	22	22	NUM
ajis02-1971	1140	4	.	.	PUNCT
ajis02-1971	1141	1	shu	shu	PROPN
ajis02-1971	1141	2	,	,	PUNCT
ajis02-1971	1141	3	sb	sb	PROPN
ajis02-1971	1141	4	&	&	CCONJ
ajis02-1971	1141	5	peck	peck	PROPN
ajis02-1971	1141	6	,	,	PUNCT
ajis02-1971	1141	7	j	j	PROPN
ajis02-1971	1141	8	2011	2011	NUM
ajis02-1971	1141	9	,	,	PUNCT
ajis02-1971	1141	10	'	'	PUNCT
ajis02-1971	1141	11	psychological	psychological	ADJ
ajis02-1971	1141	12	ownership	ownership	NOUN
ajis02-1971	1141	13	and	and	CCONJ
ajis02-1971	1141	14	affective	affective	ADJ
ajis02-1971	1141	15	reaction	reaction	NOUN
ajis02-1971	1141	16	:	:	PUNCT
ajis02-1971	1141	17	emotional	emotional	ADJ
ajis02-1971	1141	18	attachment	attachment	NOUN
ajis02-1971	1141	19	process	process	NOUN
ajis02-1971	1141	20	variables	variable	NOUN
ajis02-1971	1141	21	and	and	CCONJ
ajis02-1971	1141	22	the	the	DET
ajis02-1971	1141	23	endowment	endowment	ADJ
ajis02-1971	1141	24	effect	effect	NOUN
ajis02-1971	1141	25	'	'	PUNCT
ajis02-1971	1141	26	,	,	PUNCT
ajis02-1971	1141	27	journal	journal	NOUN
ajis02-1971	1141	28	of	of	ADP
ajis02-1971	1141	29	consumer	consumer	NOUN
ajis02-1971	1141	30	psychology	psychology	NOUN
ajis02-1971	1141	31	,	,	PUNCT
ajis02-1971	1141	32	vol	vol	NOUN
ajis02-1971	1141	33	.	.	PROPN
ajis02-1971	1141	34	21	21	NUM
ajis02-1971	1141	35	,	,	PUNCT
ajis02-1971	1141	36	no	no	INTJ
ajis02-1971	1141	37	.	.	NOUN
ajis02-1971	1141	38	4	4	NUM
ajis02-1971	1141	39	,	,	PUNCT
ajis02-1971	1141	40	pp	pp	ADJ
ajis02-1971	1141	41	.	.	PUNCT
ajis02-1971	1142	1	439	439	NUM
ajis02-1971	1142	2	-	-	SYM
ajis02-1971	1142	3	452	452	NUM
ajis02-1971	1142	4	.	.	PUNCT
ajis02-1971	1143	1	singh	singh	PROPN
ajis02-1971	1143	2	,	,	PUNCT
ajis02-1971	1143	3	sn	sn	PROPN
ajis02-1971	1143	4	,	,	PUNCT
ajis02-1971	1143	5	dalal	dalal	PROPN
ajis02-1971	1143	6	,	,	PUNCT
ajis02-1971	1143	7	n	n	PROPN
ajis02-1971	1143	8	&	&	CCONJ
ajis02-1971	1143	9	spears	spear	NOUN
ajis02-1971	1143	10	,	,	PUNCT
ajis02-1971	1143	11	n	n	PROPN
ajis02-1971	1143	12	2005	2005	NUM
ajis02-1971	1143	13	,	,	PUNCT
ajis02-1971	1143	14	'	'	PUNCT
ajis02-1971	1143	15	understanding	understand	VERB
ajis02-1971	1143	16	web	web	NOUN
ajis02-1971	1143	17	home	home	NOUN
ajis02-1971	1143	18	page	page	NOUN
ajis02-1971	1143	19	perception	perception	NOUN
ajis02-1971	1143	20	'	'	PART
ajis02-1971	1143	21	,	,	PUNCT
ajis02-1971	1143	22	european	european	PROPN
ajis02-1971	1143	23	journal	journal	PROPN
ajis02-1971	1143	24	of	of	ADP
ajis02-1971	1143	25	information	information	NOUN
ajis02-1971	1143	26	systems	system	NOUN
ajis02-1971	1143	27	,	,	PUNCT
ajis02-1971	1143	28	vol	vol	NOUN
ajis02-1971	1143	29	.	.	PROPN
ajis02-1971	1144	1	14	14	NUM
ajis02-1971	1144	2	,	,	PUNCT
ajis02-1971	1144	3	no	no	INTJ
ajis02-1971	1144	4	.	.	NOUN
ajis02-1971	1144	5	3	3	NUM
ajis02-1971	1144	6	,	,	PUNCT
ajis02-1971	1144	7	pp	pp	ADJ
ajis02-1971	1144	8	.	.	PUNCT
ajis02-1971	1145	1	288	288	NUM
ajis02-1971	1145	2	-	-	SYM
ajis02-1971	1145	3	302	302	NUM
ajis02-1971	1145	4	.	.	PUNCT
ajis02-1971	1145	5	statista	statista	PROPN
ajis02-1971	1145	6	2018	2018	NUM
ajis02-1971	1145	7	,	,	PUNCT
ajis02-1971	1145	8	'	'	PUNCT
ajis02-1971	1145	9	worldwide	worldwide	ADV
ajis02-1971	1145	10	mobile	mobile	ADJ
ajis02-1971	1145	11	in	in	ADP
ajis02-1971	1145	12	-	-	PUNCT
ajis02-1971	1145	13	app	app	NOUN
ajis02-1971	1145	14	advertising	advertising	NOUN
ajis02-1971	1145	15	revenues	revenue	NOUN
ajis02-1971	1145	16	in	in	ADP
ajis02-1971	1145	17	2015	2015	NUM
ajis02-1971	1145	18	,	,	PUNCT
ajis02-1971	1145	19	2016	2016	NUM
ajis02-1971	1145	20	and	and	CCONJ
ajis02-1971	1145	21	2020	2020	NUM
ajis02-1971	1145	22	(	(	PUNCT
ajis02-1971	1145	23	in	in	ADP
ajis02-1971	1145	24	billion	billion	NUM
ajis02-1971	1145	25	u.s	u.s	PROPN
ajis02-1971	1145	26	.	.	PROPN
ajis02-1971	1145	27	dollars	dollar	NOUN
ajis02-1971	1145	28	)	)	PUNCT
ajis02-1971	1145	29	'	'	NUM
ajis02-1971	1145	30	,	,	PUNCT
ajis02-1971	1145	31	statista	statista	NOUN
ajis02-1971	1145	32	,	,	PUNCT
ajis02-1971	1145	33	<	<	X
ajis02-1971	1145	34	https://www.statista.com/statistics/220149/total-worldwidemobile-app-advertising-revenues/	https://www.statista.com/statistics/220149/total-worldwidemobile-app-advertising-revenues/	X
ajis02-1971	1145	35	>	>	X
ajis02-1971	1145	36	.	.	PUNCT
ajis02-1971	1146	1	steel	steel	PROPN
ajis02-1971	1146	2	,	,	PUNCT
ajis02-1971	1146	3	e	e	PROPN
ajis02-1971	1146	4	2011	2011	NUM
ajis02-1971	1146	5	,	,	PUNCT
ajis02-1971	1146	6	'	'	PUNCT
ajis02-1971	1146	7	using	use	VERB
ajis02-1971	1146	8	credit	credit	NOUN
ajis02-1971	1146	9	cards	card	NOUN
ajis02-1971	1146	10	to	to	PART
ajis02-1971	1146	11	target	target	VERB
ajis02-1971	1146	12	web	web	NOUN
ajis02-1971	1146	13	ads	ad	NOUN
ajis02-1971	1146	14	'	'	PART
ajis02-1971	1146	15	,	,	PUNCT
ajis02-1971	1146	16	<	<	X
ajis02-1971	1146	17	https://www.wsj.com/articles/sb10001424052970204002304576627030651339352	https://www.wsj.com/articles/sb10001424052970204002304576627030651339352	X
ajis02-1971	1146	18	>	>	X
ajis02-1971	1146	19	.	.	PUNCT
ajis02-1971	1147	1	sun	sun	PROPN
ajis02-1971	1147	2	2017	2017	NUM
ajis02-1971	1147	3	,	,	PUNCT
ajis02-1971	1147	4	'	'	PUNCT
ajis02-1971	1147	5	not	not	PART
ajis02-1971	1147	6	just	just	ADV
ajis02-1971	1147	7	a	a	DET
ajis02-1971	1147	8	fad	fad	NOUN
ajis02-1971	1147	9	:	:	PUNCT
ajis02-1971	1147	10	optimal	optimal	ADJ
ajis02-1971	1147	11	sequencing	sequencing	NOUN
ajis02-1971	1147	12	in	in	ADP
ajis02-1971	1147	13	mobile	mobile	ADJ
ajis02-1971	1147	14	in	in	ADP
ajis02-1971	1147	15	-	-	PUNCT
ajis02-1971	1147	16	app	app	NOUN
ajis02-1971	1147	17	advertising	advertising	NOUN
ajis02-1971	1147	18	'	'	PUNCT
ajis02-1971	1147	19	,	,	PUNCT
ajis02-1971	1147	20	information	information	NOUN
ajis02-1971	1147	21	systems	system	NOUN
ajis02-1971	1147	22	research	research	NOUN
ajis02-1971	1147	23	,	,	PUNCT
ajis02-1971	1147	24	vol	vol	NOUN
ajis02-1971	1147	25	.	.	PROPN
ajis02-1971	1147	26	28	28	NUM
ajis02-1971	1147	27	,	,	PUNCT
ajis02-1971	1147	28	no	no	INTJ
ajis02-1971	1147	29	.	.	NOUN
ajis02-1971	1147	30	3	3	X
ajis02-1971	1147	31	.	.	X
ajis02-1971	1147	32	sundar	sundar	NOUN
ajis02-1971	1147	33	,	,	PUNCT
ajis02-1971	1147	34	ss	ss	PROPN
ajis02-1971	1147	35	&	&	CCONJ
ajis02-1971	1147	36	kalyanaraman	kalyanaraman	PROPN
ajis02-1971	1147	37	,	,	PUNCT
ajis02-1971	1147	38	s	s	PROPN
ajis02-1971	1147	39	2004	2004	NUM
ajis02-1971	1147	40	,	,	PUNCT
ajis02-1971	1147	41	'	'	PUNCT
ajis02-1971	1147	42	arousal	arousal	NOUN
ajis02-1971	1147	43	,	,	PUNCT
ajis02-1971	1147	44	memory	memory	NOUN
ajis02-1971	1147	45	,	,	PUNCT
ajis02-1971	1147	46	and	and	CCONJ
ajis02-1971	1147	47	impressionformation	impressionformation	NOUN
ajis02-1971	1147	48	effects	effect	NOUN
ajis02-1971	1147	49	of	of	ADP
ajis02-1971	1147	50	animation	animation	NOUN
ajis02-1971	1147	51	speed	speed	NOUN
ajis02-1971	1147	52	in	in	ADP
ajis02-1971	1147	53	web	web	NOUN
ajis02-1971	1147	54	advertising	advertising	NOUN
ajis02-1971	1147	55	'	'	PUNCT
ajis02-1971	1147	56	,	,	PUNCT
ajis02-1971	1147	57	journal	journal	NOUN
ajis02-1971	1147	58	of	of	ADP
ajis02-1971	1147	59	advertising	advertising	NOUN
ajis02-1971	1147	60	,	,	PUNCT
ajis02-1971	1147	61	vol	vol	NOUN
ajis02-1971	1147	62	.	.	PROPN
ajis02-1971	1148	1	33	33	NUM
ajis02-1971	1148	2	,	,	PUNCT
ajis02-1971	1148	3	no	no	INTJ
ajis02-1971	1148	4	.	.	NOUN
ajis02-1971	1148	5	1	1	NUM
ajis02-1971	1148	6	,	,	PUNCT
ajis02-1971	1148	7	pp	pp	ADJ
ajis02-1971	1148	8	.	.	PUNCT
ajis02-1971	1149	1	7	7	NUM
ajis02-1971	1149	2	-	-	SYM
ajis02-1971	1149	3	17	17	NUM
ajis02-1971	1149	4	.	.	PUNCT
ajis02-1971	1150	1	sweetser	sweetser	PROPN
ajis02-1971	1150	2	,	,	PUNCT
ajis02-1971	1150	3	kd	kd	PROPN
ajis02-1971	1150	4	,	,	PUNCT
ajis02-1971	1150	5	ahn	ahn	PROPN
ajis02-1971	1150	6	,	,	PUNCT
ajis02-1971	1150	7	sj	sj	PROPN
ajis02-1971	1150	8	,	,	PUNCT
ajis02-1971	1150	9	golan	golan	PROPN
ajis02-1971	1150	10	,	,	PUNCT
ajis02-1971	1150	11	gj	gj	PROPN
ajis02-1971	1150	12	&	&	CCONJ
ajis02-1971	1150	13	hochman	hochman	PROPN
ajis02-1971	1150	14	,	,	PUNCT
ajis02-1971	1150	15	a	a	DET
ajis02-1971	1150	16	2016	2016	NUM
ajis02-1971	1150	17	,	,	PUNCT
ajis02-1971	1150	18	'	'	PUNCT
ajis02-1971	1150	19	native	native	ADJ
ajis02-1971	1150	20	advertising	advertising	NOUN
ajis02-1971	1150	21	as	as	ADP
ajis02-1971	1150	22	a	a	DET
ajis02-1971	1150	23	new	new	ADJ
ajis02-1971	1150	24	public	public	ADJ
ajis02-1971	1150	25	relations	relation	NOUN
ajis02-1971	1150	26	tactic	tactic	NOUN
ajis02-1971	1150	27	'	'	PUNCT
ajis02-1971	1150	28	,	,	PUNCT
ajis02-1971	1150	29	american	american	ADJ
ajis02-1971	1150	30	behavioral	behavioral	ADJ
ajis02-1971	1150	31	scientist	scientist	NOUN
ajis02-1971	1150	32	,	,	PUNCT
ajis02-1971	1150	33	vol	vol	NOUN
ajis02-1971	1150	34	.	.	PROPN
ajis02-1971	1150	35	60	60	NUM
ajis02-1971	1150	36	,	,	PUNCT
ajis02-1971	1150	37	no	no	INTJ
ajis02-1971	1150	38	.	.	NOUN
ajis02-1971	1150	39	12	12	NUM
ajis02-1971	1150	40	,	,	PUNCT
ajis02-1971	1150	41	pp	pp	ADJ
ajis02-1971	1150	42	.	.	PUNCT
ajis02-1971	1151	1	1442	1442	NUM
ajis02-1971	1151	2	-	-	SYM
ajis02-1971	1151	3	1457	1457	NUM
ajis02-1971	1151	4	.	.	PUNCT
ajis02-1971	1152	1	tam	tam	PROPN
ajis02-1971	1152	2	,	,	PUNCT
ajis02-1971	1152	3	ky	ky	PROPN
ajis02-1971	1152	4	&	&	CCONJ
ajis02-1971	1152	5	ho	ho	PROPN
ajis02-1971	1152	6	,	,	PUNCT
ajis02-1971	1152	7	sy	sy	PROPN
ajis02-1971	1152	8	2006	2006	NUM
ajis02-1971	1152	9	,	,	PUNCT
ajis02-1971	1152	10	'	'	PUNCT
ajis02-1971	1152	11	understanding	understand	VERB
ajis02-1971	1152	12	the	the	DET
ajis02-1971	1152	13	impact	impact	NOUN
ajis02-1971	1152	14	of	of	ADP
ajis02-1971	1152	15	web	web	NOUN
ajis02-1971	1152	16	personalization	personalization	NOUN
ajis02-1971	1152	17	on	on	ADP
ajis02-1971	1152	18	user	user	NOUN
ajis02-1971	1152	19	information	information	NOUN
ajis02-1971	1152	20	processing	processing	NOUN
ajis02-1971	1152	21	and	and	CCONJ
ajis02-1971	1152	22	decision	decision	NOUN
ajis02-1971	1152	23	outcomes	outcome	NOUN
ajis02-1971	1152	24	'	'	PART
ajis02-1971	1152	25	,	,	PUNCT
ajis02-1971	1152	26	mis	mis	PROPN
ajis02-1971	1152	27	quarterly	quarterly	ADJ
ajis02-1971	1152	28	,	,	PUNCT
ajis02-1971	1152	29	vol	vol	NOUN
ajis02-1971	1152	30	.	.	PUNCT
ajis02-1971	1152	31	,	,	PUNCT
ajis02-1971	1152	32	pp	pp	PROPN
ajis02-1971	1152	33	.	.	PUNCT
ajis02-1971	1153	1	865	865	NUM
ajis02-1971	1153	2	-	-	SYM
ajis02-1971	1153	3	890	890	NUM
ajis02-1971	1153	4	.	.	PUNCT
ajis02-1971	1153	5	thorson	thorson	PROPN
ajis02-1971	1153	6	,	,	PUNCT
ajis02-1971	1153	7	e	e	PROPN
ajis02-1971	1153	8	&	&	CCONJ
ajis02-1971	1153	9	schumann	schumann	PROPN
ajis02-1971	1153	10	,	,	PUNCT
ajis02-1971	1153	11	dw	dw	PROPN
ajis02-1971	1153	12	1999	1999	NUM
ajis02-1971	1153	13	,	,	PUNCT
ajis02-1971	1153	14	advertising	advertising	NOUN
ajis02-1971	1153	15	and	and	CCONJ
ajis02-1971	1153	16	the	the	DET
ajis02-1971	1153	17	world	world	NOUN
ajis02-1971	1153	18	wide	wide	ADJ
ajis02-1971	1153	19	web	web	NOUN
ajis02-1971	1153	20	,	,	PUNCT
ajis02-1971	1153	21	psychology	psychology	NOUN
ajis02-1971	1153	22	press	press	NOUN
ajis02-1971	1153	23	,	,	PUNCT
ajis02-1971	1153	24	mahwah	mahwah	PROPN
ajis02-1971	1153	25	,	,	PUNCT
ajis02-1971	1153	26	n.j	n.j	PROPN
ajis02-1971	1153	27	.	.	PROPN
ajis02-1971	1153	28	trivedi	trivedi	PROPN
ajis02-1971	1153	29	,	,	PUNCT
ajis02-1971	1153	30	jp	jp	NOUN
ajis02-1971	1153	31	2015	2015	NUM
ajis02-1971	1153	32	,	,	PUNCT
ajis02-1971	1153	33	'	'	PUNCT
ajis02-1971	1153	34	mobile	mobile	ADJ
ajis02-1971	1153	35	advertising	advertising	NOUN
ajis02-1971	1153	36	effectiveness	effectiveness	NOUN
ajis02-1971	1153	37	on	on	ADP
ajis02-1971	1153	38	gen	gen	PROPN
ajis02-1971	1153	39	ys	ys	PROPN
ajis02-1971	1153	40	attitude	attitude	NOUN
ajis02-1971	1153	41	and	and	CCONJ
ajis02-1971	1153	42	purchase	purchase	NOUN
ajis02-1971	1153	43	intentions	intention	NOUN
ajis02-1971	1153	44	'	'	PART
ajis02-1971	1153	45	,	,	PUNCT
ajis02-1971	1153	46	international	international	ADJ
ajis02-1971	1153	47	journal	journal	NOUN
ajis02-1971	1153	48	of	of	ADP
ajis02-1971	1153	49	marketing	marketing	NOUN
ajis02-1971	1153	50	and	and	CCONJ
ajis02-1971	1153	51	business	business	NOUN
ajis02-1971	1153	52	communication	communication	NOUN
ajis02-1971	1153	53	,	,	PUNCT
ajis02-1971	1153	54	vol	vol	NOUN
ajis02-1971	1153	55	.	.	PROPN
ajis02-1971	1153	56	4	4	NUM
ajis02-1971	1153	57	,	,	PUNCT
ajis02-1971	1153	58	no	no	INTJ
ajis02-1971	1153	59	.	.	NOUN
ajis02-1971	1153	60	2	2	NUM
ajis02-1971	1153	61	,	,	PUNCT
ajis02-1971	1153	62	p.	p.	NOUN
ajis02-1971	1153	63	2	2	NUM
ajis02-1971	1153	64	.	.	PUNCT
ajis02-1971	1153	65	trope	trope	NOUN
ajis02-1971	1153	66	,	,	PUNCT
ajis02-1971	1153	67	y	y	PROPN
ajis02-1971	1153	68	&	&	CCONJ
ajis02-1971	1153	69	liberman	liberman	PROPN
ajis02-1971	1153	70	,	,	PUNCT
ajis02-1971	1153	71	n	n	PROPN
ajis02-1971	1153	72	2003	2003	NUM
ajis02-1971	1153	73	,	,	PUNCT
ajis02-1971	1153	74	'	'	PUNCT
ajis02-1971	1153	75	temporal	temporal	ADJ
ajis02-1971	1153	76	construal	construal	NOUN
ajis02-1971	1153	77	'	'	CCONJ
ajis02-1971	1153	78	,	,	PUNCT
ajis02-1971	1153	79	psychological	psychological	ADJ
ajis02-1971	1153	80	review	review	NOUN
ajis02-1971	1153	81	,	,	PUNCT
ajis02-1971	1153	82	vol	vol	NOUN
ajis02-1971	1153	83	.	.	PROPN
ajis02-1971	1153	84	110	110	NUM
ajis02-1971	1153	85	,	,	PUNCT
ajis02-1971	1153	86	no	no	INTJ
ajis02-1971	1153	87	.	.	NOUN
ajis02-1971	1153	88	3	3	NUM
ajis02-1971	1153	89	,	,	PUNCT
ajis02-1971	1153	90	p.	p.	NOUN
ajis02-1971	1153	91	403	403	NUM
ajis02-1971	1153	92	.	.	PUNCT
ajis02-1971	1154	1	truong	truong	PROPN
ajis02-1971	1154	2	,	,	PUNCT
ajis02-1971	1154	3	vn	vn	AUX
ajis02-1971	1154	4	'	'	PUNCT
ajis02-1971	1154	5	optimizing	optimize	VERB
ajis02-1971	1154	6	mobile	mobile	ADJ
ajis02-1971	1154	7	advertising	advertising	NOUN
ajis02-1971	1154	8	using	use	VERB
ajis02-1971	1154	9	ad	ad	NOUN
ajis02-1971	1154	10	refresh	refresh	NOUN
ajis02-1971	1154	11	interval	interval	NOUN
ajis02-1971	1154	12	'	'	PUNCT
ajis02-1971	1154	13	,	,	PUNCT
ajis02-1971	1154	14	ieee	ieee	NOUN
ajis02-1971	1154	15	,	,	PUNCT
ajis02-1971	1154	16	pp	pp	ADJ
ajis02-1971	1154	17	.	.	PUNCT
ajis02-1971	1155	1	1	1	NUM
ajis02-1971	1155	2	-	-	SYM
ajis02-1971	1155	3	4	4	NUM
ajis02-1971	1155	4	.	.	PUNCT
ajis02-1971	1155	5	australasian	australasian	ADJ
ajis02-1971	1155	6	journal	journal	NOUN
ajis02-1971	1155	7	of	of	ADP
ajis02-1971	1155	8	information	information	PROPN
ajis02-1971	1155	9	systems	systems	PROPN
ajis02-1971	1155	10	truong	truong	PROPN
ajis02-1971	1155	11	,	,	PUNCT
ajis02-1971	1155	12	nkhoma	nkhoma	PROPN
ajis02-1971	1155	13	&	&	CCONJ
ajis02-1971	1155	14	pansuwong	pansuwong	ADJ
ajis02-1971	1155	15	2019	2019	NUM
ajis02-1971	1155	16	,	,	PUNCT
ajis02-1971	1155	17	vol	vol	NOUN
ajis02-1971	1155	18	23	23	NUM
ajis02-1971	1155	19	,	,	PUNCT
ajis02-1971	1155	20	research	research	NOUN
ajis02-1971	1155	21	article	article	NOUN
ajis02-1971	1155	22	integrated	integrate	VERB
ajis02-1971	1155	23	effectiveness	effectiveness	NOUN
ajis02-1971	1155	24	framework	framework	NOUN
ajis02-1971	1155	25	for	for	ADP
ajis02-1971	1155	26	in	in	ADP
ajis02-1971	1155	27	-	-	PUNCT
ajis02-1971	1155	28	app	app	NOUN
ajis02-1971	1155	29	advertising	advertising	NOUN
ajis02-1971	1155	30	46	46	NUM
ajis02-1971	1155	31	tucker	tucker	PROPN
ajis02-1971	1155	32	,	,	PUNCT
ajis02-1971	1155	33	ce	ce	PROPN
ajis02-1971	1155	34	2014	2014	NUM
ajis02-1971	1155	35	,	,	PUNCT
ajis02-1971	1155	36	'	'	PUNCT
ajis02-1971	1155	37	social	social	ADJ
ajis02-1971	1155	38	networks	network	NOUN
ajis02-1971	1155	39	,	,	PUNCT
ajis02-1971	1155	40	personalized	personalized	ADJ
ajis02-1971	1155	41	advertising	advertising	NOUN
ajis02-1971	1155	42	,	,	PUNCT
ajis02-1971	1155	43	and	and	CCONJ
ajis02-1971	1155	44	privacy	privacy	NOUN
ajis02-1971	1155	45	controls	control	NOUN
ajis02-1971	1155	46	'	'	PART
ajis02-1971	1155	47	,	,	PUNCT
ajis02-1971	1155	48	journal	journal	NOUN
ajis02-1971	1155	49	of	of	ADP
ajis02-1971	1155	50	marketing	marketing	NOUN
ajis02-1971	1155	51	research	research	NOUN
ajis02-1971	1155	52	,	,	PUNCT
ajis02-1971	1155	53	vol	vol	NOUN
ajis02-1971	1155	54	.	.	PROPN
ajis02-1971	1156	1	51	51	NUM
ajis02-1971	1156	2	,	,	PUNCT
ajis02-1971	1156	3	no	no	INTJ
ajis02-1971	1156	4	.	.	NOUN
ajis02-1971	1156	5	5	5	NUM
ajis02-1971	1156	6	,	,	PUNCT
ajis02-1971	1156	7	pp	pp	ADJ
ajis02-1971	1156	8	.	.	PUNCT
ajis02-1971	1157	1	546	546	NUM
ajis02-1971	1157	2	-	-	SYM
ajis02-1971	1157	3	562	562	NUM
ajis02-1971	1157	4	.	.	PUNCT
ajis02-1971	1158	1	van	van	PROPN
ajis02-1971	1158	2	belle	belle	PROPN
ajis02-1971	1158	3	,	,	PUNCT
ajis02-1971	1158	4	g	g	PROPN
ajis02-1971	1158	5	2011	2011	NUM
ajis02-1971	1158	6	,	,	PUNCT
ajis02-1971	1158	7	statistical	statistical	ADJ
ajis02-1971	1158	8	rules	rule	NOUN
ajis02-1971	1158	9	of	of	ADP
ajis02-1971	1158	10	thumb	thumb	NOUN
ajis02-1971	1158	11	,	,	PUNCT
ajis02-1971	1158	12	john	john	PROPN
ajis02-1971	1158	13	wiley	wiley	PROPN
ajis02-1971	1158	14	&	&	CCONJ
ajis02-1971	1158	15	sons	son	NOUN
ajis02-1971	1158	16	.	.	PUNCT
ajis02-1971	1159	1	van	van	PROPN
ajis02-1971	1159	2	reijmersdal	reijmersdal	PROPN
ajis02-1971	1159	3	,	,	PUNCT
ajis02-1971	1159	4	e	e	PROPN
ajis02-1971	1159	5	,	,	PUNCT
ajis02-1971	1159	6	neijens	neijen	NOUN
ajis02-1971	1159	7	,	,	PUNCT
ajis02-1971	1159	8	p	p	PROPN
ajis02-1971	1159	9	&	&	CCONJ
ajis02-1971	1159	10	smit	smit	PROPN
ajis02-1971	1159	11	,	,	PUNCT
ajis02-1971	1159	12	e	e	PROPN
ajis02-1971	1159	13	2005	2005	NUM
ajis02-1971	1159	14	,	,	PUNCT
ajis02-1971	1159	15	'	'	PUNCT
ajis02-1971	1159	16	readers	reader	NOUN
ajis02-1971	1159	17	'	'	PART
ajis02-1971	1159	18	reactions	reaction	NOUN
ajis02-1971	1159	19	to	to	ADP
ajis02-1971	1159	20	mixtures	mixture	NOUN
ajis02-1971	1159	21	of	of	ADP
ajis02-1971	1159	22	advertising	advertising	NOUN
ajis02-1971	1159	23	and	and	CCONJ
ajis02-1971	1159	24	editorial	editorial	ADJ
ajis02-1971	1159	25	content	content	NOUN
ajis02-1971	1159	26	in	in	ADP
ajis02-1971	1159	27	magazines	magazine	NOUN
ajis02-1971	1159	28	'	'	PART
ajis02-1971	1159	29	,	,	PUNCT
ajis02-1971	1159	30	journal	journal	NOUN
ajis02-1971	1159	31	of	of	ADP
ajis02-1971	1159	32	current	current	ADJ
ajis02-1971	1159	33	issues	issue	NOUN
ajis02-1971	1159	34	&	&	CCONJ
ajis02-1971	1159	35	research	research	NOUN
ajis02-1971	1159	36	in	in	ADP
ajis02-1971	1159	37	advertising	advertising	NOUN
ajis02-1971	1159	38	,	,	PUNCT
ajis02-1971	1159	39	vol	vol	NOUN
ajis02-1971	1159	40	.	.	PROPN
ajis02-1971	1159	41	27	27	NUM
ajis02-1971	1159	42	,	,	PUNCT
ajis02-1971	1159	43	no	no	INTJ
ajis02-1971	1159	44	.	.	NOUN
ajis02-1971	1159	45	2	2	NUM
ajis02-1971	1159	46	,	,	PUNCT
ajis02-1971	1159	47	pp	pp	ADJ
ajis02-1971	1159	48	.	.	PUNCT
ajis02-1971	1160	1	39	39	NUM
ajis02-1971	1160	2	-	-	SYM
ajis02-1971	1160	3	53	53	NUM
ajis02-1971	1160	4	.	.	PUNCT
ajis02-1971	1161	1	varnali	varnali	PROPN
ajis02-1971	1161	2	,	,	PUNCT
ajis02-1971	1161	3	k	k	PROPN
ajis02-1971	1161	4	&	&	CCONJ
ajis02-1971	1161	5	toker	toker	PROPN
ajis02-1971	1161	6	,	,	PUNCT
ajis02-1971	1161	7	a	a	DET
ajis02-1971	1161	8	2010	2010	NUM
ajis02-1971	1161	9	,	,	PUNCT
ajis02-1971	1161	10	'	'	PUNCT
ajis02-1971	1161	11	mobile	mobile	ADJ
ajis02-1971	1161	12	marketing	marketing	NOUN
ajis02-1971	1161	13	research	research	NOUN
ajis02-1971	1161	14	:	:	PUNCT
ajis02-1971	1161	15	the	the	DET
ajis02-1971	1161	16	-	-	PUNCT
ajis02-1971	1161	17	state	state	NOUN
ajis02-1971	1161	18	-	-	PUNCT
ajis02-1971	1161	19	of	of	ADP
ajis02-1971	1161	20	-	-	PUNCT
ajis02-1971	1161	21	the	the	DET
ajis02-1971	1161	22	-	-	PUNCT
ajis02-1971	1161	23	art	art	NOUN
ajis02-1971	1161	24	'	'	PUNCT
ajis02-1971	1161	25	,	,	PUNCT
ajis02-1971	1161	26	international	international	ADJ
ajis02-1971	1161	27	journal	journal	NOUN
ajis02-1971	1161	28	of	of	ADP
ajis02-1971	1161	29	information	information	NOUN
ajis02-1971	1161	30	management	management	NOUN
ajis02-1971	1161	31	,	,	PUNCT
ajis02-1971	1161	32	vol	vol	NOUN
ajis02-1971	1161	33	.	.	PROPN
ajis02-1971	1161	34	30	30	NUM
ajis02-1971	1161	35	,	,	PUNCT
ajis02-1971	1161	36	no	no	INTJ
ajis02-1971	1161	37	.	.	NOUN
ajis02-1971	1161	38	2	2	NUM
ajis02-1971	1161	39	,	,	PUNCT
ajis02-1971	1161	40	pp	pp	ADJ
ajis02-1971	1161	41	.	.	PUNCT
ajis02-1971	1162	1	144	144	NUM
ajis02-1971	1162	2	-	-	SYM
ajis02-1971	1162	3	151	151	NUM
ajis02-1971	1162	4	.	.	PUNCT
ajis02-1971	1163	1	wegert	wegert	PROPN
ajis02-1971	1163	2	,	,	PUNCT
ajis02-1971	1163	3	t	t	PROPN
ajis02-1971	1163	4	2002	2002	NUM
ajis02-1971	1163	5	,	,	PUNCT
ajis02-1971	1163	6	'	'	PUNCT
ajis02-1971	1163	7	pop	pop	VERB
ajis02-1971	1163	8	-	-	PUNCT
ajis02-1971	1163	9	up	up	ADP
ajis02-1971	1163	10	ads	ad	NOUN
ajis02-1971	1163	11	,	,	PUNCT
ajis02-1971	1163	12	part	part	NOUN
ajis02-1971	1163	13	1	1	NUM
ajis02-1971	1163	14	:	:	PUNCT
ajis02-1971	1163	15	good	good	ADJ
ajis02-1971	1163	16	?	?	PUNCT
ajis02-1971	1164	1	bad	bad	ADJ
ajis02-1971	1164	2	?	?	PUNCT
ajis02-1971	1165	1	ugly	ugly	ADJ
ajis02-1971	1165	2	'	'	PUNCT
ajis02-1971	1165	3	,	,	PUNCT
ajis02-1971	1165	4	retrieved	retrieve	VERB
ajis02-1971	1165	5	july	july	PROPN
ajis02-1971	1165	6	,	,	PUNCT
ajis02-1971	1165	7	vol	vol	NOUN
ajis02-1971	1165	8	.	.	PROPN
ajis02-1971	1165	9	9	9	NUM
ajis02-1971	1165	10	,	,	PUNCT
ajis02-1971	1165	11	p.	p.	NOUN
ajis02-1971	1165	12	2004	2004	NUM
ajis02-1971	1165	13	.	.	PUNCT
ajis02-1971	1166	1	weingarten	weingarten	ADJ
ajis02-1971	1166	2	,	,	PUNCT
ajis02-1971	1166	3	e	e	PROPN
ajis02-1971	1166	4	&	&	CCONJ
ajis02-1971	1166	5	berger	berger	PROPN
ajis02-1971	1166	6	,	,	PUNCT
ajis02-1971	1166	7	j	j	PROPN
ajis02-1971	1166	8	2017	2017	NUM
ajis02-1971	1166	9	,	,	PUNCT
ajis02-1971	1166	10	'	'	PUNCT
ajis02-1971	1166	11	fired	fire	VERB
ajis02-1971	1166	12	up	up	ADP
ajis02-1971	1166	13	for	for	ADP
ajis02-1971	1166	14	the	the	DET
ajis02-1971	1166	15	future	future	NOUN
ajis02-1971	1166	16	:	:	PUNCT
ajis02-1971	1166	17	how	how	SCONJ
ajis02-1971	1166	18	time	time	NOUN
ajis02-1971	1166	19	shapes	shape	NOUN
ajis02-1971	1166	20	sharing	share	VERB
ajis02-1971	1166	21	'	'	PUNCT
ajis02-1971	1166	22	,	,	PUNCT
ajis02-1971	1166	23	journal	journal	NOUN
ajis02-1971	1166	24	of	of	ADP
ajis02-1971	1166	25	consumer	consumer	NOUN
ajis02-1971	1166	26	research	research	NOUN
ajis02-1971	1166	27	,	,	PUNCT
ajis02-1971	1166	28	vol	vol	NOUN
ajis02-1971	1166	29	.	.	PROPN
ajis02-1971	1166	30	44	44	NUM
ajis02-1971	1166	31	,	,	PUNCT
ajis02-1971	1166	32	no	no	INTJ
ajis02-1971	1166	33	.	.	NOUN
ajis02-1971	1166	34	2	2	NUM
ajis02-1971	1166	35	,	,	PUNCT
ajis02-1971	1166	36	pp	pp	ADJ
ajis02-1971	1166	37	.	.	PUNCT
ajis02-1971	1167	1	432	432	NUM
ajis02-1971	1167	2	-	-	SYM
ajis02-1971	1167	3	447	447	NUM
ajis02-1971	1167	4	.	.	PUNCT
ajis02-1971	1168	1	wolfinbarger	wolfinbarger	NOUN
ajis02-1971	1168	2	,	,	PUNCT
ajis02-1971	1168	3	m	m	PROPN
ajis02-1971	1168	4	&	&	CCONJ
ajis02-1971	1168	5	gilly	gilly	PROPN
ajis02-1971	1168	6	,	,	PUNCT
ajis02-1971	1168	7	mc	mc	PROPN
ajis02-1971	1168	8	2003	2003	NUM
ajis02-1971	1168	9	,	,	PUNCT
ajis02-1971	1168	10	'	'	PUNCT
ajis02-1971	1168	11	etailq	etailq	ADJ
ajis02-1971	1168	12	:	:	PUNCT
ajis02-1971	1168	13	dimensionalizing	dimensionalize	VERB
ajis02-1971	1168	14	,	,	PUNCT
ajis02-1971	1168	15	measuring	measure	VERB
ajis02-1971	1168	16	and	and	CCONJ
ajis02-1971	1168	17	predicting	predict	VERB
ajis02-1971	1168	18	etail	etail	ADJ
ajis02-1971	1168	19	quality	quality	NOUN
ajis02-1971	1168	20	'	'	PUNCT
ajis02-1971	1168	21	,	,	PUNCT
ajis02-1971	1168	22	journal	journal	NOUN
ajis02-1971	1168	23	of	of	ADP
ajis02-1971	1168	24	retailing	retailing	NOUN
ajis02-1971	1168	25	,	,	PUNCT
ajis02-1971	1168	26	vol	vol	NOUN
ajis02-1971	1168	27	.	.	PROPN
ajis02-1971	1168	28	79	79	NUM
ajis02-1971	1168	29	,	,	PUNCT
ajis02-1971	1168	30	no	no	INTJ
ajis02-1971	1168	31	.	.	NOUN
ajis02-1971	1168	32	3	3	NUM
ajis02-1971	1168	33	,	,	PUNCT
ajis02-1971	1168	34	pp	pp	ADJ
ajis02-1971	1168	35	.	.	PUNCT
ajis02-1971	1169	1	183	183	NUM
ajis02-1971	1169	2	-	-	SYM
ajis02-1971	1169	3	198	198	NUM
ajis02-1971	1169	4	.	.	PUNCT
ajis02-1971	1169	5	yacko	yacko	ADJ
ajis02-1971	1169	6	,	,	PUNCT
ajis02-1971	1169	7	s	s	VERB
ajis02-1971	1169	8	2012	2012	NUM
ajis02-1971	1169	9	,	,	PUNCT
ajis02-1971	1169	10	minimum	minimum	ADJ
ajis02-1971	1169	11	sample	sample	NOUN
ajis02-1971	1169	12	size	size	NOUN
ajis02-1971	1169	13	:	:	PUNCT
ajis02-1971	1169	14	how	how	SCONJ
ajis02-1971	1169	15	many	many	ADJ
ajis02-1971	1169	16	users	user	NOUN
ajis02-1971	1169	17	is	be	AUX
ajis02-1971	1169	18	enough	enough	ADJ
ajis02-1971	1169	19	?	?	PUNCT
ajis02-1971	1170	1	yan	yan	PROPN
ajis02-1971	1170	2	,	,	PUNCT
ajis02-1971	1170	3	j	j	PROPN
ajis02-1971	1170	4	,	,	PUNCT
ajis02-1971	1170	5	liu	liu	PROPN
ajis02-1971	1170	6	,	,	PUNCT
ajis02-1971	1170	7	n	n	CCONJ
ajis02-1971	1170	8	,	,	PUNCT
ajis02-1971	1170	9	wang	wang	PROPN
ajis02-1971	1170	10	,	,	PUNCT
ajis02-1971	1170	11	g	g	PROPN
ajis02-1971	1170	12	,	,	PUNCT
ajis02-1971	1170	13	zhang	zhang	PROPN
ajis02-1971	1170	14	,	,	PUNCT
ajis02-1971	1170	15	w	w	PROPN
ajis02-1971	1170	16	,	,	PUNCT
ajis02-1971	1170	17	jiang	jiang	PROPN
ajis02-1971	1170	18	,	,	PUNCT
ajis02-1971	1170	19	y	y	PROPN
ajis02-1971	1170	20	&	&	CCONJ
ajis02-1971	1170	21	chen	chen	PROPN
ajis02-1971	1170	22	,	,	PUNCT
ajis02-1971	1170	23	z	z	NOUN
ajis02-1971	1170	24	'	'	PUNCT
ajis02-1971	1170	25	how	how	SCONJ
ajis02-1971	1170	26	much	much	ADJ
ajis02-1971	1170	27	can	can	AUX
ajis02-1971	1170	28	behavioral	behavioral	ADJ
ajis02-1971	1170	29	targeting	target	VERB
ajis02-1971	1170	30	help	help	NOUN
ajis02-1971	1170	31	online	online	ADJ
ajis02-1971	1170	32	advertising	advertising	NOUN
ajis02-1971	1170	33	?	?	PUNCT
ajis02-1971	1170	34	'	'	PUNCT
ajis02-1971	1170	35	,	,	PUNCT
ajis02-1971	1170	36	acm	acm	PROPN
ajis02-1971	1170	37	,	,	PUNCT
ajis02-1971	1170	38	pp	pp	PROPN
ajis02-1971	1170	39	.	.	PUNCT
ajis02-1971	1171	1	261	261	NUM
ajis02-1971	1171	2	-	-	SYM
ajis02-1971	1171	3	270	270	NUM
ajis02-1971	1171	4	.	.	PUNCT
ajis02-1971	1172	1	yuan	yuan	NOUN
ajis02-1971	1172	2	,	,	PUNCT
ajis02-1971	1172	3	s	s	PROPN
ajis02-1971	1172	4	,	,	PUNCT
ajis02-1971	1172	5	abidin	abidin	PROPN
ajis02-1971	1172	6	,	,	PUNCT
ajis02-1971	1172	7	az	az	PROPN
ajis02-1971	1172	8	,	,	PUNCT
ajis02-1971	1172	9	sloan	sloan	PROPN
ajis02-1971	1172	10	,	,	PUNCT
ajis02-1971	1172	11	m	m	PROPN
ajis02-1971	1172	12	&	&	CCONJ
ajis02-1971	1172	13	wang	wang	PROPN
ajis02-1971	1172	14	,	,	PUNCT
ajis02-1971	1172	15	j	j	PROPN
ajis02-1971	1172	16	2012	2012	NUM
ajis02-1971	1172	17	,	,	PUNCT
ajis02-1971	1172	18	'	'	PUNCT
ajis02-1971	1172	19	internet	internet	NOUN
ajis02-1971	1172	20	advertising	advertising	NOUN
ajis02-1971	1172	21	:	:	PUNCT
ajis02-1971	1172	22	an	an	DET
ajis02-1971	1172	23	interplay	interplay	NOUN
ajis02-1971	1172	24	among	among	ADP
ajis02-1971	1172	25	advertisers	advertiser	NOUN
ajis02-1971	1172	26	,	,	PUNCT
ajis02-1971	1172	27	online	online	ADJ
ajis02-1971	1172	28	publishers	publisher	NOUN
ajis02-1971	1172	29	,	,	PUNCT
ajis02-1971	1172	30	ad	ad	NOUN
ajis02-1971	1172	31	exchanges	exchange	NOUN
ajis02-1971	1172	32	and	and	CCONJ
ajis02-1971	1172	33	web	web	NOUN
ajis02-1971	1172	34	users	user	NOUN
ajis02-1971	1172	35	'	'	PART
ajis02-1971	1172	36	,	,	PUNCT
ajis02-1971	1172	37	in	in	ADP
ajis02-1971	1172	38	arxiv	arxiv	PROPN
ajis02-1971	1172	39	preprint	preprint	NOUN
ajis02-1971	1172	40	arxiv:1206.1754	arxiv:1206.1754	ADJ
ajis02-1971	1172	41	.	.	PUNCT
ajis02-1971	1173	1	yuan	yuan	NOUN
ajis02-1971	1173	2	,	,	PUNCT
ajis02-1971	1173	3	s	s	PROPN
ajis02-1971	1173	4	,	,	PUNCT
ajis02-1971	1173	5	wang	wang	PROPN
ajis02-1971	1173	6	,	,	PUNCT
ajis02-1971	1173	7	j	j	PROPN
ajis02-1971	1173	8	&	&	CCONJ
ajis02-1971	1173	9	zhao	zhao	PROPN
ajis02-1971	1173	10	,	,	PUNCT
ajis02-1971	1173	11	x	x	NOUN
ajis02-1971	1173	12	'	'	PUNCT
ajis02-1971	1173	13	real	real	ADJ
ajis02-1971	1173	14	-	-	PUNCT
ajis02-1971	1173	15	time	time	NOUN
ajis02-1971	1173	16	bidding	bidding	NOUN
ajis02-1971	1173	17	for	for	ADP
ajis02-1971	1173	18	online	online	ADJ
ajis02-1971	1173	19	advertising	advertising	NOUN
ajis02-1971	1173	20	:	:	PUNCT
ajis02-1971	1173	21	measurement	measurement	NOUN
ajis02-1971	1173	22	and	and	CCONJ
ajis02-1971	1173	23	analysis	analysis	NOUN
ajis02-1971	1173	24	'	'	PART
ajis02-1971	1173	25	,	,	PUNCT
ajis02-1971	1173	26	acm	acm	PROPN
ajis02-1971	1173	27	,	,	PUNCT
ajis02-1971	1173	28	p.	p.	NOUN
ajis02-1971	1173	29	3	3	NUM
ajis02-1971	1173	30	.	.	PUNCT
ajis02-1971	1173	31	yunos	yuno	NOUN
ajis02-1971	1173	32	,	,	PUNCT
ajis02-1971	1173	33	hm	hm	INTJ
ajis02-1971	1173	34	,	,	PUNCT
ajis02-1971	1173	35	gao	gao	PROPN
ajis02-1971	1173	36	,	,	PUNCT
ajis02-1971	1173	37	jz	jz	PROPN
ajis02-1971	1173	38	&	&	CCONJ
ajis02-1971	1173	39	shim	shim	NOUN
ajis02-1971	1173	40	,	,	PUNCT
ajis02-1971	1173	41	s	s	PROPN
ajis02-1971	1173	42	2003	2003	NUM
ajis02-1971	1173	43	,	,	PUNCT
ajis02-1971	1173	44	'	'	PUNCT
ajis02-1971	1173	45	wireless	wireless	ADJ
ajis02-1971	1173	46	advertising	advertising	NOUN
ajis02-1971	1173	47	's	's	PART
ajis02-1971	1173	48	challenges	challenge	NOUN
ajis02-1971	1173	49	and	and	CCONJ
ajis02-1971	1173	50	opportunities	opportunity	NOUN
ajis02-1971	1173	51	'	'	PART
ajis02-1971	1173	52	,	,	PUNCT
ajis02-1971	1173	53	computer	computer	NOUN
ajis02-1971	1173	54	,	,	PUNCT
ajis02-1971	1173	55	vol	vol	NOUN
ajis02-1971	1173	56	.	.	PROPN
ajis02-1971	1174	1	36	36	NUM
ajis02-1971	1174	2	,	,	PUNCT
ajis02-1971	1174	3	no	no	INTJ
ajis02-1971	1174	4	.	.	NOUN
ajis02-1971	1174	5	5	5	NUM
ajis02-1971	1174	6	,	,	PUNCT
ajis02-1971	1174	7	pp	pp	ADJ
ajis02-1971	1174	8	.	.	PUNCT
ajis02-1971	1175	1	30	30	NUM
ajis02-1971	1175	2	-	-	SYM
ajis02-1971	1175	3	37	37	NUM
ajis02-1971	1175	4	.	.	PUNCT
ajis02-1971	1176	1	zhou	zhou	PROPN
ajis02-1971	1176	2	,	,	PUNCT
ajis02-1971	1176	3	g	g	NOUN
ajis02-1971	1176	4	,	,	PUNCT
ajis02-1971	1176	5	song	song	NOUN
ajis02-1971	1176	6	,	,	PUNCT
ajis02-1971	1176	7	c	c	X
ajis02-1971	1176	8	,	,	PUNCT
ajis02-1971	1176	9	zhu	zhu	PROPN
ajis02-1971	1176	10	,	,	PUNCT
ajis02-1971	1176	11	x	x	PROPN
ajis02-1971	1176	12	,	,	PUNCT
ajis02-1971	1176	13	ma	ma	PROPN
ajis02-1971	1176	14	,	,	PUNCT
ajis02-1971	1176	15	x	x	PROPN
ajis02-1971	1176	16	,	,	PUNCT
ajis02-1971	1176	17	yan	yan	PROPN
ajis02-1971	1176	18	,	,	PUNCT
ajis02-1971	1176	19	y	y	PROPN
ajis02-1971	1176	20	,	,	PUNCT
ajis02-1971	1176	21	dai	dai	PROPN
ajis02-1971	1176	22	,	,	PUNCT
ajis02-1971	1176	23	x	x	PROPN
ajis02-1971	1176	24	,	,	PUNCT
ajis02-1971	1176	25	zhu	zhu	PROPN
ajis02-1971	1176	26	,	,	PUNCT
ajis02-1971	1176	27	h	h	NOUN
ajis02-1971	1176	28	,	,	PUNCT
ajis02-1971	1176	29	jin	jin	PROPN
ajis02-1971	1176	30	,	,	PUNCT
ajis02-1971	1176	31	j	j	PROPN
ajis02-1971	1176	32	,	,	PUNCT
ajis02-1971	1176	33	li	li	PROPN
ajis02-1971	1176	34	,	,	PUNCT
ajis02-1971	1176	35	h	h	PROPN
ajis02-1971	1176	36	&	&	CCONJ
ajis02-1971	1176	37	gai	gai	PROPN
ajis02-1971	1176	38	,	,	PUNCT
ajis02-1971	1176	39	k	k	PROPN
ajis02-1971	1176	40	model	model	PROPN
ajis02-1971	1176	41	testing	testing	PROPN
ajis02-1971	1176	42	,	,	PUNCT
ajis02-1971	1176	43	'	'	PUNCT
ajis02-1971	1176	44	deep	deep	ADJ
ajis02-1971	1176	45	interest	interest	NOUN
ajis02-1971	1176	46	network	network	NOUN
ajis02-1971	1176	47	for	for	ADP
ajis02-1971	1176	48	click	click	VERB
ajis02-1971	1176	49	-	-	PUNCT
ajis02-1971	1176	50	through	through	ADP
ajis02-1971	1176	51	rate	rate	NOUN
ajis02-1971	1176	52	prediction	prediction	NOUN
ajis02-1971	1176	53	'	'	PUNCT
ajis02-1971	1176	54	,	,	PUNCT
ajis02-1971	1176	55	alibaba	alibaba	PROPN
ajis02-1971	1176	56	data	data	PROPN
ajis02-1971	1176	57	,	,	PUNCT
ajis02-1971	1176	58	acm	acm	PROPN
ajis02-1971	1176	59	,	,	PUNCT
ajis02-1971	1176	60	how	how	SCONJ
ajis02-1971	1176	61	does	do	AUX
ajis02-1971	1176	62	deep	deep	ADJ
ajis02-1971	1176	63	interest	interest	NOUN
ajis02-1971	1176	64	network	network	NOUN
ajis02-1971	1176	65	compare	compare	VERB
ajis02-1971	1176	66	with	with	ADP
ajis02-1971	1176	67	the	the	DET
ajis02-1971	1176	68	mlp	mlp	NOUN
ajis02-1971	1176	69	-	-	PUNCT
ajis02-1971	1176	70	based	base	VERB
ajis02-1971	1176	71	model	model	NOUN
ajis02-1971	1176	72	?	?	PUNCT
ajis02-1971	1176	73	,	,	PUNCT
ajis02-1971	1176	74	pp	pp	ADJ
ajis02-1971	1176	75	.	.	PUNCT
ajis02-1971	1177	1	1059	1059	NUM
ajis02-1971	1177	2	-	-	SYM
ajis02-1971	1177	3	1068	1068	NUM
ajis02-1971	1177	4	.	.	PUNCT
ajis02-1971	1178	1	zhu	zhu	PROPN
ajis02-1971	1178	2	,	,	PUNCT
ajis02-1971	1178	3	y	y	PROPN
ajis02-1971	1178	4	&	&	CCONJ
ajis02-1971	1178	5	wilbur	wilbur	PROPN
ajis02-1971	1178	6	,	,	PUNCT
ajis02-1971	1178	7	kc	kc	PROPN
ajis02-1971	1178	8	2011	2011	NUM
ajis02-1971	1178	9	,	,	PUNCT
ajis02-1971	1178	10	'	'	PUNCT
ajis02-1971	1178	11	hybrid	hybrid	ADJ
ajis02-1971	1178	12	advertising	advertising	NOUN
ajis02-1971	1178	13	auctions	auction	NOUN
ajis02-1971	1178	14	'	'	PART
ajis02-1971	1178	15	,	,	PUNCT
ajis02-1971	1178	16	marketing	marketing	NOUN
ajis02-1971	1178	17	science	science	NOUN
ajis02-1971	1178	18	,	,	PUNCT
ajis02-1971	1178	19	vol	vol	NOUN
ajis02-1971	1178	20	.	.	PROPN
ajis02-1971	1178	21	30	30	NUM
ajis02-1971	1178	22	,	,	PUNCT
ajis02-1971	1178	23	no	no	INTJ
ajis02-1971	1178	24	.	.	NOUN
ajis02-1971	1178	25	2	2	NUM
ajis02-1971	1178	26	,	,	PUNCT
ajis02-1971	1178	27	pp	pp	ADJ
ajis02-1971	1178	28	.	.	PUNCT
ajis02-1971	1179	1	249	249	NUM
ajis02-1971	1179	2	-	-	SYM
ajis02-1971	1179	3	273	273	NUM
ajis02-1971	1179	4	.	.	PUNCT
ajis02-1971	1180	1	zorn	zorn	PROPN
ajis02-1971	1180	2	,	,	PUNCT
ajis02-1971	1180	3	s	s	PROPN
ajis02-1971	1180	4	,	,	PUNCT
ajis02-1971	1180	5	olaru	olaru	NOUN
ajis02-1971	1180	6	,	,	PUNCT
ajis02-1971	1180	7	d	d	PROPN
ajis02-1971	1180	8	,	,	PUNCT
ajis02-1971	1180	9	veheim	veheim	PROPN
ajis02-1971	1180	10	,	,	PUNCT
ajis02-1971	1180	11	t	t	PROPN
ajis02-1971	1180	12	,	,	PUNCT
ajis02-1971	1180	13	zhao	zhao	PROPN
ajis02-1971	1180	14	,	,	PUNCT
ajis02-1971	1180	15	s	s	PROPN
ajis02-1971	1180	16	&	&	CCONJ
ajis02-1971	1180	17	murphy	murphy	PROPN
ajis02-1971	1180	18	,	,	PUNCT
ajis02-1971	1180	19	j	j	PROPN
ajis02-1971	1180	20	2012	2012	NUM
ajis02-1971	1180	21	,	,	PUNCT
ajis02-1971	1180	22	'	'	PUNCT
ajis02-1971	1180	23	impact	impact	NOUN
ajis02-1971	1180	24	of	of	ADP
ajis02-1971	1180	25	animation	animation	NOUN
ajis02-1971	1180	26	and	and	CCONJ
ajis02-1971	1180	27	language	language	NOUN
ajis02-1971	1180	28	on	on	ADP
ajis02-1971	1180	29	banner	banner	NOUN
ajis02-1971	1180	30	click	click	VERB
ajis02-1971	1180	31	-	-	PUNCT
ajis02-1971	1180	32	through	through	ADP
ajis02-1971	1180	33	rates	rate	NOUN
ajis02-1971	1180	34	'	'	PART
ajis02-1971	1180	35	,	,	PUNCT
ajis02-1971	1180	36	journal	journal	NOUN
ajis02-1971	1180	37	of	of	ADP
ajis02-1971	1180	38	electronic	electronic	ADJ
ajis02-1971	1180	39	commerce	commerce	NOUN
ajis02-1971	1180	40	research	research	NOUN
ajis02-1971	1180	41	,	,	PUNCT
ajis02-1971	1180	42	vol	vol	NOUN
ajis02-1971	1180	43	.	.	PROPN
ajis02-1971	1180	44	13	13	NUM
ajis02-1971	1180	45	,	,	PUNCT
ajis02-1971	1180	46	no	no	INTJ
ajis02-1971	1180	47	.	.	NOUN
ajis02-1971	1180	48	2	2	NUM
ajis02-1971	1180	49	,	,	PUNCT
ajis02-1971	1180	50	pp	pp	ADJ
ajis02-1971	1180	51	.	.	PUNCT
ajis02-1971	1181	1	173	173	NUM
ajis02-1971	1181	2	-	-	SYM
ajis02-1971	1181	3	183	183	NUM
ajis02-1971	1181	4	.	.	PUNCT
ajis02-1971	1182	1	australasian	australasian	ADJ
ajis02-1971	1182	2	journal	journal	NOUN
ajis02-1971	1182	3	of	of	ADP
ajis02-1971	1182	4	information	information	PROPN
ajis02-1971	1182	5	systems	systems	PROPN
ajis02-1971	1182	6	truong	truong	PROPN
ajis02-1971	1182	7	,	,	PUNCT
ajis02-1971	1182	8	nkhoma	nkhoma	PROPN
ajis02-1971	1182	9	&	&	CCONJ
ajis02-1971	1182	10	pansuwong	pansuwong	ADJ
ajis02-1971	1182	11	2019	2019	NUM
ajis02-1971	1182	12	,	,	PUNCT
ajis02-1971	1182	13	vol	vol	NOUN
ajis02-1971	1182	14	23	23	NUM
ajis02-1971	1182	15	,	,	PUNCT
ajis02-1971	1182	16	research	research	NOUN
ajis02-1971	1182	17	article	article	NOUN
ajis02-1971	1182	18	integrated	integrate	VERB
ajis02-1971	1182	19	effectiveness	effectiveness	NOUN
ajis02-1971	1182	20	framework	framework	NOUN
ajis02-1971	1182	21	for	for	ADP
ajis02-1971	1182	22	in	in	ADP
ajis02-1971	1182	23	-	-	PUNCT
ajis02-1971	1182	24	app	app	NOUN
ajis02-1971	1182	25	advertising	advertising	NOUN
ajis02-1971	1182	26	47	47	NUM
ajis02-1971	1182	27	appendix	appendix	NOUN
ajis02-1971	1182	28	a	a	DET
ajis02-1971	1182	29	:	:	PUNCT
ajis02-1971	1182	30	real	real	ADJ
ajis02-1971	1182	31	-	-	PUNCT
ajis02-1971	1182	32	time	time	NOUN
ajis02-1971	1182	33	bidding	bidding	NOUN
ajis02-1971	1182	34	process	process	NOUN
ajis02-1971	1182	35	source	source	NOUN
ajis02-1971	1182	36	:	:	PUNCT
ajis02-1971	1182	37	brakenhoff	brakenhoff	NOUN
ajis02-1971	1182	38	and	and	CCONJ
ajis02-1971	1182	39	spruit	spruit	NOUN
ajis02-1971	1182	40	(	(	PUNCT
ajis02-1971	1182	41	2017	2017	NUM
ajis02-1971	1182	42	)	)	PUNCT
ajis02-1971	1182	43	australasian	australasian	ADJ
ajis02-1971	1182	44	journal	journal	NOUN
ajis02-1971	1182	45	of	of	ADP
ajis02-1971	1182	46	information	information	PROPN
ajis02-1971	1182	47	systems	systems	PROPN
ajis02-1971	1182	48	truong	truong	PROPN
ajis02-1971	1182	49	,	,	PUNCT
ajis02-1971	1182	50	nkhoma	nkhoma	PROPN
ajis02-1971	1182	51	&	&	CCONJ
ajis02-1971	1182	52	pansuwong	pansuwong	ADJ
ajis02-1971	1182	53	2019	2019	NUM
ajis02-1971	1182	54	,	,	PUNCT
ajis02-1971	1182	55	vol	vol	NOUN
ajis02-1971	1182	56	23	23	NUM
ajis02-1971	1182	57	,	,	PUNCT
ajis02-1971	1182	58	research	research	NOUN
ajis02-1971	1182	59	article	article	NOUN
ajis02-1971	1182	60	integrated	integrate	VERB
ajis02-1971	1182	61	effectiveness	effectiveness	NOUN
ajis02-1971	1182	62	framework	framework	NOUN
ajis02-1971	1182	63	for	for	ADP
ajis02-1971	1182	64	in	in	ADP
ajis02-1971	1182	65	-	-	PUNCT
ajis02-1971	1182	66	app	app	NOUN
ajis02-1971	1182	67	advertising	advertising	NOUN
ajis02-1971	1182	68	48	48	NUM
ajis02-1971	1182	69	appendix	appendix	NOUN
ajis02-1971	1182	70	b	b	NOUN
ajis02-1971	1182	71	:	:	PUNCT
ajis02-1971	1182	72	interactive	interactive	ADJ
ajis02-1971	1182	73	advertising	advertising	NOUN
ajis02-1971	1182	74	model	model	NOUN
ajis02-1971	1182	75	source	source	NOUN
ajis02-1971	1182	76	rogers	rogers	PROPN
ajis02-1971	1182	77	&	&	CCONJ
ajis02-1971	1182	78	thorson	thorson	PROPN
ajis02-1971	1182	79	,	,	PUNCT
ajis02-1971	1182	80	2000	2000	NUM
ajis02-1971	1182	81	australasian	australasian	ADJ
ajis02-1971	1182	82	journal	journal	NOUN
ajis02-1971	1182	83	of	of	ADP
ajis02-1971	1182	84	information	information	PROPN
ajis02-1971	1182	85	systems	systems	PROPN
ajis02-1971	1182	86	truong	truong	PROPN
ajis02-1971	1182	87	,	,	PUNCT
ajis02-1971	1182	88	nkhoma	nkhoma	PROPN
ajis02-1971	1182	89	&	&	CCONJ
ajis02-1971	1182	90	pansuwong	pansuwong	ADJ
ajis02-1971	1182	91	2019	2019	NUM
ajis02-1971	1182	92	,	,	PUNCT
ajis02-1971	1182	93	vol	vol	NOUN
ajis02-1971	1182	94	23	23	NUM
ajis02-1971	1182	95	,	,	PUNCT
ajis02-1971	1182	96	research	research	NOUN
ajis02-1971	1182	97	article	article	NOUN
ajis02-1971	1182	98	integrated	integrate	VERB
ajis02-1971	1182	99	effectiveness	effectiveness	NOUN
ajis02-1971	1182	100	framework	framework	NOUN
ajis02-1971	1182	101	for	for	ADP
ajis02-1971	1182	102	in	in	ADP
ajis02-1971	1182	103	-	-	PUNCT
ajis02-1971	1182	104	app	app	NOUN
ajis02-1971	1182	105	advertising	advertising	NOUN
ajis02-1971	1182	106	49	49	NUM
ajis02-1971	1182	107	appendix	appendix	ADJ
ajis02-1971	1182	108	c	c	NOUN
ajis02-1971	1182	109	:	:	PUNCT
ajis02-1971	1182	110	framework	framework	NOUN
ajis02-1971	1182	111	for	for	ADP
ajis02-1971	1182	112	online	online	ADJ
ajis02-1971	1182	113	behavioral	behavioral	ADJ
ajis02-1971	1182	114	advertising	advertising	NOUN
ajis02-1971	1182	115	source	source	NOUN
ajis02-1971	1182	116	:	:	PUNCT
ajis02-1971	1182	117	boerman	boerman	NOUN
ajis02-1971	1182	118	,	,	PUNCT
ajis02-1971	1182	119	kruikemeier	kruikemeier	NOUN
ajis02-1971	1182	120	and	and	CCONJ
ajis02-1971	1182	121	zuiderveen	zuiderveen	PROPN
ajis02-1971	1182	122	borgesius	borgesius	NOUN
ajis02-1971	1182	123	(	(	PUNCT
ajis02-1971	1182	124	2017	2017	NUM
ajis02-1971	1182	125	)	)	PUNCT
ajis02-1971	1182	126	australasian	australasian	ADJ
ajis02-1971	1182	127	journal	journal	NOUN
ajis02-1971	1182	128	of	of	ADP
ajis02-1971	1182	129	information	information	PROPN
ajis02-1971	1182	130	systems	systems	PROPN
ajis02-1971	1182	131	truong	truong	PROPN
ajis02-1971	1182	132	,	,	PUNCT
ajis02-1971	1182	133	nkhoma	nkhoma	PROPN
ajis02-1971	1182	134	&	&	CCONJ
ajis02-1971	1182	135	pansuwong	pansuwong	ADJ
ajis02-1971	1182	136	2019	2019	NUM
ajis02-1971	1182	137	,	,	PUNCT
ajis02-1971	1182	138	vol	vol	NOUN
ajis02-1971	1182	139	23	23	NUM
ajis02-1971	1182	140	,	,	PUNCT
ajis02-1971	1182	141	research	research	NOUN
ajis02-1971	1182	142	article	article	NOUN
ajis02-1971	1182	143	integrated	integrate	VERB
ajis02-1971	1182	144	effectiveness	effectiveness	NOUN
ajis02-1971	1182	145	framework	framework	NOUN
ajis02-1971	1182	146	for	for	ADP
ajis02-1971	1182	147	in	in	ADP
ajis02-1971	1182	148	-	-	PUNCT
ajis02-1971	1182	149	app	app	NOUN
ajis02-1971	1182	150	advertising	advertising	NOUN
ajis02-1971	1182	151	50	50	NUM
ajis02-1971	1182	152	appendix	appendix	NOUN
ajis02-1971	1182	153	d	d	NOUN
ajis02-1971	1182	154	:	:	PUNCT
ajis02-1971	1182	155	mobile	mobile	ADJ
ajis02-1971	1182	156	advertising	advertising	NOUN
ajis02-1971	1182	157	effectiveness	effectiveness	NOUN
ajis02-1971	1182	158	framework	framework	NOUN
ajis02-1971	1182	159	source	source	NOUN
ajis02-1971	1182	160	:	:	PUNCT
ajis02-1971	1182	161	grewal	grewal	PROPN
ajis02-1971	1182	162	et	et	PROPN
ajis02-1971	1182	163	al	al	PROPN
ajis02-1971	1182	164	.	.	PUNCT
ajis02-1971	1183	1	(	(	PUNCT
ajis02-1971	1183	2	2016	2016	NUM
ajis02-1971	1183	3	)	)	PUNCT
ajis02-1971	1183	4	copyright	copyright	NOUN
ajis02-1971	1183	5	:	:	PUNCT
ajis02-1971	1183	6	©	©	PROPN
ajis02-1971	1183	7	2019	2019	NUM
ajis02-1971	1183	8	truong	truong	PROPN
ajis02-1971	1183	9	,	,	PUNCT
ajis02-1971	1183	10	nkhoma	nkhoma	PROPN
ajis02-1971	1183	11	&	&	CCONJ
ajis02-1971	1183	12	pansuwong	pansuwong	PROPN
ajis02-1971	1183	13	.	.	PUNCT
ajis02-1971	1184	1	this	this	PRON
ajis02-1971	1184	2	is	be	AUX
ajis02-1971	1184	3	an	an	DET
ajis02-1971	1184	4	open	open	ADJ
ajis02-1971	1184	5	-	-	PUNCT
ajis02-1971	1184	6	access	access	NOUN
ajis02-1971	1184	7	article	article	NOUN
ajis02-1971	1184	8	distributed	distribute	VERB
ajis02-1971	1184	9	under	under	ADP
ajis02-1971	1184	10	the	the	DET
ajis02-1971	1184	11	terms	term	NOUN
ajis02-1971	1184	12	of	of	ADP
ajis02-1971	1184	13	the	the	DET
ajis02-1971	1184	14	creative	creative	ADJ
ajis02-1971	1184	15	commons	common	NOUN
ajis02-1971	1184	16	attribution	attribution	NOUN
ajis02-1971	1184	17	-	-	PUNCT
ajis02-1971	1184	18	noncommercial	noncommercial	ADJ
ajis02-1971	1184	19	3.0	3.0	NUM
ajis02-1971	1184	20	australia	australia	NOUN
ajis02-1971	1184	21	license	license	NOUN
ajis02-1971	1184	22	,	,	PUNCT
ajis02-1971	1184	23	which	which	PRON
ajis02-1971	1184	24	permits	permit	VERB
ajis02-1971	1184	25	non	non	ADJ
ajis02-1971	1184	26	-	-	ADJ
ajis02-1971	1184	27	commercial	commercial	ADJ
ajis02-1971	1184	28	use	use	NOUN
ajis02-1971	1184	29	,	,	PUNCT
ajis02-1971	1184	30	distribution	distribution	NOUN
ajis02-1971	1184	31	,	,	PUNCT
ajis02-1971	1184	32	and	and	CCONJ
ajis02-1971	1184	33	reproduction	reproduction	NOUN
ajis02-1971	1184	34	in	in	ADP
ajis02-1971	1184	35	any	any	DET
ajis02-1971	1184	36	medium	medium	NOUN
ajis02-1971	1184	37	,	,	PUNCT
ajis02-1971	1184	38	provided	provide	VERB
ajis02-1971	1184	39	the	the	DET
ajis02-1971	1184	40	original	original	ADJ
ajis02-1971	1184	41	author	author	NOUN
ajis02-1971	1184	42	and	and	CCONJ
ajis02-1971	1184	43	ajis	ajis	ADV
ajis02-1971	1184	44	are	be	AUX
ajis02-1971	1184	45	credited	credit	VERB
ajis02-1971	1184	46	.	.	PUNCT
ajis02-1971	1185	1	http://creativecommons.org/licenses/by-nc/3.0/au/	http://creativecommons.org/licenses/by-nc/3.0/au/	ADV
ajis02-1971	1185	2	http://creativecommons.org/licenses/by-nc/3.0/au/	http://creativecommons.org/licenses/by-nc/3.0/au/	ADJ
ajis02-1971	1185	3	australasian	australasian	ADJ
ajis02-1971	1185	4	journal	journal	NOUN
ajis02-1971	1185	5	of	of	ADP
ajis02-1971	1185	6	information	information	PROPN
ajis02-1971	1185	7	systems	systems	PROPN
ajis02-1971	1185	8	truong	truong	PROPN
ajis02-1971	1185	9	,	,	PUNCT
ajis02-1971	1185	10	nkhoma	nkhoma	PROPN
ajis02-1971	1185	11	&	&	CCONJ
ajis02-1971	1185	12	pansuwong	pansuwong	ADJ
ajis02-1971	1185	13	2019	2019	NUM
ajis02-1971	1185	14	,	,	PUNCT
ajis02-1971	1185	15	vol	vol	NOUN
ajis02-1971	1185	16	23	23	NUM
ajis02-1971	1185	17	,	,	PUNCT
ajis02-1971	1185	18	research	research	NOUN
ajis02-1971	1185	19	article	article	NOUN
ajis02-1971	1185	20	integrated	integrate	VERB
ajis02-1971	1185	21	effectiveness	effectiveness	NOUN
ajis02-1971	1185	22	framework	framework	NOUN
ajis02-1971	1185	23	for	for	ADP
ajis02-1971	1185	24	in	in	ADP
ajis02-1971	1185	25	-	-	PUNCT
ajis02-1971	1185	26	app	app	NOUN
ajis02-1971	1185	27	advertising	advertising	NOUN
ajis02-1971	1185	28	51	51	NUM
ajis02-1971	1185	29	1	1	NUM
ajis02-1971	1185	30	introduction	introduction	NOUN
ajis02-1971	1185	31	2	2	NUM
ajis02-1971	1185	32	background	background	NOUN
ajis02-1971	1185	33	2.1	2.1	NUM
ajis02-1971	1185	34	web	web	NOUN
ajis02-1971	1185	35	advertising	advertising	NOUN
ajis02-1971	1185	36	2.2	2.2	NUM
ajis02-1971	1185	37	mobile	mobile	ADJ
ajis02-1971	1185	38	advertising	advertising	NOUN
ajis02-1971	1185	39	2.3	2.3	NUM
ajis02-1971	1185	40	mobile	mobile	ADJ
ajis02-1971	1185	41	display	display	NOUN
ajis02-1971	1185	42	advertising	advertising	NOUN
ajis02-1971	1185	43	3	3	NUM
ajis02-1971	1185	44	mobile	mobile	NOUN
ajis02-1971	1185	45	in	in	ADP
ajis02-1971	1185	46	-	-	PUNCT
ajis02-1971	1185	47	app	app	NOUN
ajis02-1971	1185	48	advertising	advertising	NOUN
ajis02-1971	1185	49	3.1	3.1	NUM
ajis02-1971	1185	50	mobile	mobile	NOUN
ajis02-1971	1185	51	in	in	ADP
ajis02-1971	1185	52	-	-	PUNCT
ajis02-1971	1185	53	app	app	NOUN
ajis02-1971	1185	54	advertising	advertising	NOUN
ajis02-1971	1185	55	processes	process	VERB
ajis02-1971	1185	56	3.1.1	3.1.1	NUM
ajis02-1971	1185	57	ad	ad	NOUN
ajis02-1971	1185	58	space	space	NOUN
ajis02-1971	1185	59	supply	supply	NOUN
ajis02-1971	1185	60	process	process	NOUN
ajis02-1971	1185	61	3.1.2	3.1.2	NUM
ajis02-1971	1185	62	ad	ad	NOUN
ajis02-1971	1185	63	space	space	NOUN
ajis02-1971	1185	64	delivery	delivery	NOUN
ajis02-1971	1185	65	process	process	NOUN
ajis02-1971	1185	66	3.2	3.2	NUM
ajis02-1971	1185	67	mobile	mobile	NOUN
ajis02-1971	1185	68	in	in	ADP
ajis02-1971	1185	69	-	-	PUNCT
ajis02-1971	1185	70	app	app	NOUN
ajis02-1971	1185	71	advertising	advertising	NOUN
ajis02-1971	1185	72	participants	participant	NOUN
ajis02-1971	1185	73	3.3	3.3	NUM
ajis02-1971	1185	74	mobile	mobile	NOUN
ajis02-1971	1185	75	in	in	ADP
ajis02-1971	1185	76	-	-	PUNCT
ajis02-1971	1185	77	app	app	NOUN
ajis02-1971	1185	78	advertising	advertising	NOUN
ajis02-1971	1185	79	outcome	outcome	NOUN
ajis02-1971	1185	80	metrics	metric	NOUN
ajis02-1971	1185	81	3.4	3.4	NUM
ajis02-1971	1185	82	mobile	mobile	NOUN
ajis02-1971	1185	83	in	in	ADP
ajis02-1971	1185	84	-	-	PUNCT
ajis02-1971	1185	85	app	app	NOUN
ajis02-1971	1185	86	advertising	advertising	NOUN
ajis02-1971	1185	87	factors	factor	VERB
ajis02-1971	1185	88	3.4.1	3.4.1	NUM
ajis02-1971	1185	89	advertisers	advertiser	NOUN
ajis02-1971	1185	90	-	-	PUNCT
ajis02-1971	1185	91	controlled	control	VERB
ajis02-1971	1185	92	factors	factor	NOUN
ajis02-1971	1185	93	3.4.2	3.4.2	NUM
ajis02-1971	1185	94	consumers	consumer	NOUN
ajis02-1971	1185	95	-	-	PUNCT
ajis02-1971	1185	96	controlled	control	VERB
ajis02-1971	1185	97	factors	factor	NOUN
ajis02-1971	1185	98	3.4.3	3.4.3	NUM
ajis02-1971	1185	99	ad	ad	NOUN
ajis02-1971	1185	100	networks	network	NOUN
ajis02-1971	1185	101	-	-	PUNCT
ajis02-1971	1185	102	controlled	control	VERB
ajis02-1971	1185	103	factors	factor	NOUN
ajis02-1971	1185	104	4	4	NUM
ajis02-1971	1185	105	publishers	publisher	NOUN
ajis02-1971	1185	106	-	-	PUNCT
ajis02-1971	1185	107	controlled	control	VERB
ajis02-1971	1185	108	factors	factor	NOUN
ajis02-1971	1185	109	and	and	CCONJ
ajis02-1971	1185	110	interactions	interaction	NOUN
ajis02-1971	1185	111	4.1	4.1	NUM
ajis02-1971	1185	112	publishers	publisher	NOUN
ajis02-1971	1185	113	-	-	PUNCT
ajis02-1971	1185	114	controlled	control	VERB
ajis02-1971	1185	115	factors	factor	NOUN
ajis02-1971	1185	116	4.2	4.2	NUM
ajis02-1971	1185	117	publishers	publisher	NOUN
ajis02-1971	1185	118	-	-	PUNCT
ajis02-1971	1185	119	controlled	control	VERB
ajis02-1971	1185	120	interactions	interaction	NOUN
ajis02-1971	1185	121	5	5	NUM
ajis02-1971	1185	122	an	an	DET
ajis02-1971	1185	123	integrated	integrate	VERB
ajis02-1971	1185	124	effectiveness	effectiveness	NOUN
ajis02-1971	1185	125	framework	framework	NOUN
ajis02-1971	1185	126	6	6	NUM
ajis02-1971	1185	127	experiments	experiment	NOUN
ajis02-1971	1185	128	6.1	6.1	NUM
ajis02-1971	1185	129	methodology	methodology	NOUN
ajis02-1971	1185	130	6.2	6.2	NUM
ajis02-1971	1185	131	results	result	VERB
ajis02-1971	1185	132	7	7	NUM
ajis02-1971	1185	133	discussions	discussion	NOUN
ajis02-1971	1185	134	7.1	7.1	NUM
ajis02-1971	1185	135	key	key	ADJ
ajis02-1971	1185	136	findings	finding	NOUN
ajis02-1971	1185	137	7.2	7.2	NUM
ajis02-1971	1185	138	contributions	contribution	NOUN
ajis02-1971	1185	139	7.3	7.3	NUM
ajis02-1971	1185	140	limitations	limitation	NOUN
ajis02-1971	1185	141	and	and	CCONJ
ajis02-1971	1185	142	future	future	ADJ
ajis02-1971	1185	143	research	research	NOUN