id	sid	tid	token	lemma	pos
ajis02-3105	1	1	paper	paper	NOUN
ajis02-3105	1	2	title	title	NOUN
ajis02-3105	1	3	(	(	PUNCT
ajis02-3105	1	4	paper	paper	NOUN
ajis02-3105	1	5	title	title	NOUN
ajis02-3105	1	6	style	style	NOUN
ajis02-3105	1	7	)	)	PUNCT
ajis02-3105	1	8	australasian	australasian	ADJ
ajis02-3105	1	9	journal	journal	NOUN
ajis02-3105	1	10	of	of	ADP
ajis02-3105	1	11	information	information	NOUN
ajis02-3105	1	12	systems	system	NOUN
ajis02-3105	1	13	sangroya	sangroya	NOUN
ajis02-3105	1	14	,	,	PUNCT
ajis02-3105	1	15	yadav	yadav	PROPN
ajis02-3105	1	16	&	&	CCONJ
ajis02-3105	1	17	joshi	joshi	PROPN
ajis02-3105	1	18	2021	2021	NUM
ajis02-3105	1	19	,	,	PUNCT
ajis02-3105	1	20	vol	vol	NOUN
ajis02-3105	1	21	25	25	NUM
ajis02-3105	1	22	,	,	PUNCT
ajis02-3105	1	23	research	research	NOUN
ajis02-3105	1	24	on	on	ADP
ajis02-3105	1	25	consumer	consumer	NOUN
ajis02-3105	1	26	evaluation	evaluation	NOUN
ajis02-3105	1	27	gamified	gamifie	VERB
ajis02-3105	1	28	interaction	interaction	NOUN
ajis02-3105	1	29	of	of	ADP
ajis02-3105	1	30	mobile	mobile	ADJ
ajis02-3105	1	31	applications	application	NOUN
ajis02-3105	1	32	1	1	NUM
ajis02-3105	1	33	does	do	AUX
ajis02-3105	1	34	gamified	gamifie	VERB
ajis02-3105	1	35	interaction	interaction	NOUN
ajis02-3105	1	36	build	build	VERB
ajis02-3105	1	37	a	a	DET
ajis02-3105	1	38	strong	strong	ADJ
ajis02-3105	1	39	consumer	consumer	NOUN
ajis02-3105	1	40	-	-	PUNCT
ajis02-3105	1	41	brand	brand	NOUN
ajis02-3105	1	42	connection	connection	NOUN
ajis02-3105	1	43	?	?	PUNCT
ajis02-3105	2	1	a	a	DET
ajis02-3105	2	2	study	study	NOUN
ajis02-3105	2	3	of	of	ADP
ajis02-3105	2	4	mobile	mobile	ADJ
ajis02-3105	2	5	applications	application	NOUN
ajis02-3105	2	6	deepak	deepak	PROPN
ajis02-3105	2	7	sangroya	sangroya	PROPN
ajis02-3105	2	8	jindal	jindal	PROPN
ajis02-3105	2	9	global	global	PROPN
ajis02-3105	2	10	business	business	PROPN
ajis02-3105	2	11	school	school	PROPN
ajis02-3105	2	12	,	,	PUNCT
ajis02-3105	2	13	op	op	PROPN
ajis02-3105	2	14	jindal	jindal	PROPN
ajis02-3105	2	15	global	global	PROPN
ajis02-3105	2	16	university	university	PROPN
ajis02-3105	2	17	,	,	PUNCT
ajis02-3105	2	18	sonipat	sonipat	PROPN
ajis02-3105	2	19	,	,	PUNCT
ajis02-3105	2	20	india	india	PROPN
ajis02-3105	2	21	rambalak	rambalak	PROPN
ajis02-3105	2	22	yadav	yadav	PROPN
ajis02-3105	2	23	institute	institute	PROPN
ajis02-3105	2	24	of	of	ADP
ajis02-3105	2	25	management	management	PROPN
ajis02-3105	2	26	technology	technology	PROPN
ajis02-3105	2	27	,	,	PUNCT
ajis02-3105	2	28	hyderabad	hyderabad	PROPN
ajis02-3105	2	29	,	,	PUNCT
ajis02-3105	2	30	india	india	PROPN
ajis02-3105	2	31	rbyadav1988@gmail.com	rbyadav1988@gmail.com	PROPN
ajis02-3105	3	1	yatish	yatish	PROPN
ajis02-3105	3	2	joshi	joshi	PROPN
ajis02-3105	3	3	school	school	PROPN
ajis02-3105	3	4	of	of	ADP
ajis02-3105	3	5	management	management	NOUN
ajis02-3105	3	6	studies	study	NOUN
ajis02-3105	3	7	,	,	PUNCT
ajis02-3105	3	8	motilal	motilal	PROPN
ajis02-3105	3	9	nehru	nehru	PROPN
ajis02-3105	3	10	national	national	PROPN
ajis02-3105	3	11	institute	institute	PROPN
ajis02-3105	3	12	of	of	ADP
ajis02-3105	3	13	technology	technology	PROPN
ajis02-3105	3	14	allahabad	allahabad	PROPN
ajis02-3105	3	15	,	,	PUNCT
ajis02-3105	3	16	india	india	PROPN
ajis02-3105	3	17	abstract	abstract	NOUN
ajis02-3105	3	18	in	in	ADP
ajis02-3105	3	19	recent	recent	ADJ
ajis02-3105	3	20	times	time	NOUN
ajis02-3105	3	21	gamification	gamification	NOUN
ajis02-3105	3	22	has	have	AUX
ajis02-3105	3	23	increasingly	increasingly	ADV
ajis02-3105	3	24	been	be	AUX
ajis02-3105	3	25	used	use	VERB
ajis02-3105	3	26	by	by	ADP
ajis02-3105	3	27	brands	brand	NOUN
ajis02-3105	3	28	through	through	ADP
ajis02-3105	3	29	smartphones	smartphone	NOUN
ajis02-3105	3	30	to	to	PART
ajis02-3105	3	31	interact	interact	VERB
ajis02-3105	3	32	effectively	effectively	ADV
ajis02-3105	3	33	with	with	ADP
ajis02-3105	3	34	their	their	PRON
ajis02-3105	3	35	consumers	consumer	NOUN
ajis02-3105	3	36	.	.	PUNCT
ajis02-3105	4	1	the	the	DET
ajis02-3105	4	2	core	core	NOUN
ajis02-3105	4	3	assumption	assumption	NOUN
ajis02-3105	4	4	for	for	ADP
ajis02-3105	4	5	creating	create	VERB
ajis02-3105	4	6	gamified	gamifie	VERB
ajis02-3105	4	7	environment	environment	NOUN
ajis02-3105	4	8	is	be	AUX
ajis02-3105	4	9	that	that	SCONJ
ajis02-3105	4	10	it	it	PRON
ajis02-3105	4	11	will	will	AUX
ajis02-3105	4	12	develop	develop	VERB
ajis02-3105	4	13	engagement	engagement	NOUN
ajis02-3105	4	14	with	with	ADP
ajis02-3105	4	15	the	the	DET
ajis02-3105	4	16	consumer	consumer	NOUN
ajis02-3105	4	17	and	and	CCONJ
ajis02-3105	4	18	motivate	motivate	VERB
ajis02-3105	4	19	them	they	PRON
ajis02-3105	4	20	to	to	PART
ajis02-3105	4	21	use	use	VERB
ajis02-3105	4	22	their	their	PRON
ajis02-3105	4	23	product	product	NOUN
ajis02-3105	4	24	or	or	CCONJ
ajis02-3105	4	25	services	service	NOUN
ajis02-3105	4	26	.	.	PUNCT
ajis02-3105	5	1	however	however	ADV
ajis02-3105	5	2	,	,	PUNCT
ajis02-3105	5	3	beyond	beyond	ADP
ajis02-3105	5	4	this	this	DET
ajis02-3105	5	5	assumption	assumption	NOUN
ajis02-3105	5	6	,	,	PUNCT
ajis02-3105	5	7	there	there	PRON
ajis02-3105	5	8	is	be	VERB
ajis02-3105	5	9	dearth	dearth	NOUN
ajis02-3105	5	10	empirical	empirical	ADJ
ajis02-3105	5	11	evidence	evidence	NOUN
ajis02-3105	5	12	regarding	regard	VERB
ajis02-3105	5	13	how	how	SCONJ
ajis02-3105	5	14	much	much	ADJ
ajis02-3105	5	15	effective	effective	ADJ
ajis02-3105	5	16	these	these	DET
ajis02-3105	5	17	gamified	gamifie	VERB
ajis02-3105	5	18	features	feature	NOUN
ajis02-3105	5	19	are	be	AUX
ajis02-3105	5	20	in	in	ADP
ajis02-3105	5	21	engaging	engage	VERB
ajis02-3105	5	22	consumers	consumer	NOUN
ajis02-3105	5	23	.	.	PUNCT
ajis02-3105	6	1	therefore	therefore	ADV
ajis02-3105	6	2	,	,	PUNCT
ajis02-3105	6	3	this	this	DET
ajis02-3105	6	4	research	research	NOUN
ajis02-3105	6	5	analyses	analyse	VERB
ajis02-3105	6	6	the	the	DET
ajis02-3105	6	7	relationship	relationship	NOUN
ajis02-3105	6	8	between	between	ADP
ajis02-3105	6	9	flow	flow	NOUN
ajis02-3105	6	10	,	,	PUNCT
ajis02-3105	6	11	brand	brand	NOUN
ajis02-3105	6	12	engagement	engagement	NOUN
ajis02-3105	6	13	,	,	PUNCT
ajis02-3105	6	14	self	self	NOUN
ajis02-3105	6	15	-	-	PUNCT
ajis02-3105	6	16	brand	brand	NOUN
ajis02-3105	6	17	connection	connection	NOUN
ajis02-3105	6	18	and	and	CCONJ
ajis02-3105	6	19	brand	brand	NOUN
ajis02-3105	6	20	usage	usage	NOUN
ajis02-3105	6	21	intent	intent	NOUN
ajis02-3105	6	22	among	among	ADP
ajis02-3105	6	23	consumers	consumer	NOUN
ajis02-3105	6	24	(	(	PUNCT
ajis02-3105	6	25	n	n	NOUN
ajis02-3105	6	26	=	=	SYM
ajis02-3105	6	27	360	360	NUM
ajis02-3105	6	28	)	)	PUNCT
ajis02-3105	6	29	of	of	ADP
ajis02-3105	6	30	two	two	NUM
ajis02-3105	6	31	gamified	gamifie	VERB
ajis02-3105	6	32	mobile	mobile	ADJ
ajis02-3105	6	33	applications	application	NOUN
ajis02-3105	6	34	.	.	PUNCT
ajis02-3105	7	1	the	the	DET
ajis02-3105	7	2	findings	finding	NOUN
ajis02-3105	7	3	show	show	VERB
ajis02-3105	7	4	that	that	SCONJ
ajis02-3105	7	5	the	the	DET
ajis02-3105	7	6	multidimensional	multidimensional	ADJ
ajis02-3105	7	7	construct	construct	NOUN
ajis02-3105	7	8	flow	flow	NOUN
ajis02-3105	7	9	formed	form	VERB
ajis02-3105	7	10	by	by	ADP
ajis02-3105	7	11	five	five	NUM
ajis02-3105	7	12	dimensions	dimension	NOUN
ajis02-3105	7	13	i.e.	i.e.	X
ajis02-3105	7	14	challenge	challenge	NOUN
ajis02-3105	7	15	,	,	PUNCT
ajis02-3105	7	16	feedback	feedback	NOUN
ajis02-3105	7	17	,	,	PUNCT
ajis02-3105	7	18	autonomy	autonomy	NOUN
ajis02-3105	7	19	,	,	PUNCT
ajis02-3105	7	20	immersion	immersion	NOUN
ajis02-3105	7	21	,	,	PUNCT
ajis02-3105	7	22	and	and	CCONJ
ajis02-3105	7	23	interaction	interaction	NOUN
ajis02-3105	7	24	positively	positively	ADV
ajis02-3105	7	25	associates	associate	NOUN
ajis02-3105	7	26	with	with	ADP
ajis02-3105	7	27	cognitive	cognitive	ADJ
ajis02-3105	7	28	brand	brand	NOUN
ajis02-3105	7	29	engagement	engagement	NOUN
ajis02-3105	7	30	and	and	CCONJ
ajis02-3105	7	31	emotional	emotional	ADJ
ajis02-3105	7	32	brand	brand	NOUN
ajis02-3105	7	33	engagement	engagement	NOUN
ajis02-3105	7	34	.	.	PUNCT
ajis02-3105	8	1	additionally	additionally	ADV
ajis02-3105	8	2	,	,	PUNCT
ajis02-3105	8	3	both	both	CCONJ
ajis02-3105	8	4	these	these	DET
ajis02-3105	8	5	forms	form	NOUN
ajis02-3105	8	6	of	of	ADP
ajis02-3105	8	7	brand	brand	NOUN
ajis02-3105	8	8	engagement	engagement	NOUN
ajis02-3105	8	9	further	far	ADV
ajis02-3105	8	10	strengthen	strengthen	VERB
ajis02-3105	8	11	consumers	consumer	NOUN
ajis02-3105	8	12	’	’	PART
ajis02-3105	8	13	brand	brand	NOUN
ajis02-3105	8	14	connection	connection	NOUN
ajis02-3105	8	15	and	and	CCONJ
ajis02-3105	8	16	motivate	motivate	VERB
ajis02-3105	8	17	them	they	PRON
ajis02-3105	8	18	for	for	ADP
ajis02-3105	8	19	further	further	ADJ
ajis02-3105	8	20	use	use	NOUN
ajis02-3105	8	21	.	.	PUNCT
ajis02-3105	9	1	these	these	DET
ajis02-3105	9	2	results	result	NOUN
ajis02-3105	9	3	imply	imply	VERB
ajis02-3105	9	4	that	that	SCONJ
ajis02-3105	9	5	gamified	gamifie	VERB
ajis02-3105	9	6	environment	environment	NOUN
ajis02-3105	9	7	can	can	AUX
ajis02-3105	9	8	augment	augment	VERB
ajis02-3105	9	9	consumer	consumer	NOUN
ajis02-3105	9	10	engagement	engagement	NOUN
ajis02-3105	9	11	with	with	ADP
ajis02-3105	9	12	brand	brand	NOUN
ajis02-3105	9	13	and	and	CCONJ
ajis02-3105	9	14	further	far	ADV
ajis02-3105	9	15	increase	increase	VERB
ajis02-3105	9	16	usage	usage	NOUN
ajis02-3105	9	17	intention	intention	NOUN
ajis02-3105	9	18	.	.	PUNCT
ajis02-3105	10	1	therefore	therefore	ADV
ajis02-3105	10	2	,	,	PUNCT
ajis02-3105	10	3	gamification	gamification	NOUN
ajis02-3105	10	4	can	can	AUX
ajis02-3105	10	5	be	be	AUX
ajis02-3105	10	6	an	an	DET
ajis02-3105	10	7	effective	effective	ADJ
ajis02-3105	10	8	technique	technique	NOUN
ajis02-3105	10	9	in	in	ADP
ajis02-3105	10	10	brand	brand	NOUN
ajis02-3105	10	11	management	management	NOUN
ajis02-3105	10	12	and	and	CCONJ
ajis02-3105	10	13	brand	brand	NOUN
ajis02-3105	10	14	managers	manager	NOUN
ajis02-3105	10	15	can	can	AUX
ajis02-3105	10	16	use	use	VERB
ajis02-3105	10	17	it	it	PRON
ajis02-3105	10	18	to	to	PART
ajis02-3105	10	19	strengthen	strengthen	VERB
ajis02-3105	10	20	relationship	relationship	NOUN
ajis02-3105	10	21	with	with	ADP
ajis02-3105	10	22	consumers	consumer	NOUN
ajis02-3105	10	23	and	and	CCONJ
ajis02-3105	10	24	increasing	increase	VERB
ajis02-3105	10	25	possibility	possibility	NOUN
ajis02-3105	10	26	of	of	ADP
ajis02-3105	10	27	using	use	VERB
ajis02-3105	10	28	their	their	PRON
ajis02-3105	10	29	brands	brand	NOUN
ajis02-3105	10	30	.	.	PUNCT
ajis02-3105	11	1	keywords	keyword	NOUN
ajis02-3105	11	2	:	:	PUNCT
ajis02-3105	11	3	gamification	gamification	NOUN
ajis02-3105	11	4	;	;	PUNCT
ajis02-3105	11	5	smartphone	smartphone	NOUN
ajis02-3105	11	6	applications	application	NOUN
ajis02-3105	11	7	;	;	PUNCT
ajis02-3105	11	8	flow	flow	NOUN
ajis02-3105	11	9	;	;	PUNCT
ajis02-3105	11	10	consumer	consumer	NOUN
ajis02-3105	11	11	brand	brand	NOUN
ajis02-3105	11	12	engagement	engagement	NOUN
ajis02-3105	11	13	;	;	PUNCT
ajis02-3105	11	14	brand	brand	NOUN
ajis02-3105	11	15	usage	usage	NOUN
ajis02-3105	11	16	intent	intent	NOUN
ajis02-3105	11	17	;	;	PUNCT
ajis02-3105	11	18	self	self	NOUN
ajis02-3105	11	19	-	-	PUNCT
ajis02-3105	11	20	brand	brand	NOUN
ajis02-3105	11	21	connection	connection	NOUN
ajis02-3105	11	22	1	1	NUM
ajis02-3105	11	23	introduction	introduction	NOUN
ajis02-3105	11	24	brands	brand	NOUN
ajis02-3105	11	25	share	share	VERB
ajis02-3105	11	26	a	a	DET
ajis02-3105	11	27	common	common	ADJ
ajis02-3105	11	28	belief	belief	NOUN
ajis02-3105	11	29	that	that	SCONJ
ajis02-3105	11	30	building	build	VERB
ajis02-3105	11	31	compelling	compelling	ADJ
ajis02-3105	11	32	and	and	CCONJ
ajis02-3105	11	33	interactive	interactive	ADJ
ajis02-3105	11	34	consumer	consumer	NOUN
ajis02-3105	11	35	experiences	experience	NOUN
ajis02-3105	11	36	are	be	AUX
ajis02-3105	11	37	critical	critical	ADJ
ajis02-3105	11	38	for	for	ADP
ajis02-3105	11	39	developing	develop	VERB
ajis02-3105	11	40	successful	successful	ADJ
ajis02-3105	11	41	marketing	marketing	NOUN
ajis02-3105	11	42	strategies	strategy	NOUN
ajis02-3105	11	43	(	(	PUNCT
ajis02-3105	11	44	e.g.	e.g.	ADV
ajis02-3105	11	45	brakus	brakus	PROPN
ajis02-3105	11	46	,	,	PUNCT
ajis02-3105	11	47	schmitt	schmitt	PROPN
ajis02-3105	11	48	&	&	CCONJ
ajis02-3105	11	49	zarantonello	zarantonello	PROPN
ajis02-3105	11	50	,	,	PUNCT
ajis02-3105	11	51	2009	2009	NUM
ajis02-3105	11	52	)	)	PUNCT
ajis02-3105	11	53	and	and	CCONJ
ajis02-3105	11	54	attaining	attain	VERB
ajis02-3105	11	55	long	long	ADJ
ajis02-3105	11	56	term	term	NOUN
ajis02-3105	11	57	competitive	competitive	ADJ
ajis02-3105	11	58	advantage	advantage	NOUN
ajis02-3105	11	59	(	(	PUNCT
ajis02-3105	11	60	prahalad	prahalad	PROPN
ajis02-3105	11	61	&	&	CCONJ
ajis02-3105	11	62	ramswamy	ramswamy	PROPN
ajis02-3105	11	63	,	,	PUNCT
ajis02-3105	11	64	2004	2004	NUM
ajis02-3105	11	65	)	)	PUNCT
ajis02-3105	11	66	.	.	PUNCT
ajis02-3105	12	1	due	due	ADP
ajis02-3105	12	2	to	to	ADP
ajis02-3105	12	3	increasing	increase	VERB
ajis02-3105	12	4	accessibility	accessibility	NOUN
ajis02-3105	12	5	of	of	ADP
ajis02-3105	12	6	technology	technology	NOUN
ajis02-3105	12	7	–	–	PUNCT
ajis02-3105	12	8	especially	especially	ADV
ajis02-3105	12	9	mobile	mobile	ADJ
ajis02-3105	12	10	technology	technology	NOUN
ajis02-3105	12	11	,	,	PUNCT
ajis02-3105	12	12	multiple	multiple	ADJ
ajis02-3105	12	13	platforms	platform	NOUN
ajis02-3105	12	14	such	such	ADJ
ajis02-3105	12	15	as	as	ADP
ajis02-3105	12	16	mobile	mobile	ADJ
ajis02-3105	12	17	apps	app	NOUN
ajis02-3105	12	18	,	,	PUNCT
ajis02-3105	12	19	online	online	ADJ
ajis02-3105	12	20	community	community	NOUN
ajis02-3105	12	21	are	be	AUX
ajis02-3105	12	22	available	available	ADJ
ajis02-3105	12	23	for	for	SCONJ
ajis02-3105	12	24	the	the	DET
ajis02-3105	12	25	consumers	consumer	NOUN
ajis02-3105	12	26	to	to	PART
ajis02-3105	12	27	interact	interact	VERB
ajis02-3105	12	28	and	and	CCONJ
ajis02-3105	12	29	exchange	exchange	VERB
ajis02-3105	12	30	resources	resource	NOUN
ajis02-3105	12	31	with	with	ADP
ajis02-3105	12	32	brands	brand	NOUN
ajis02-3105	12	33	and	and	CCONJ
ajis02-3105	12	34	other	other	ADJ
ajis02-3105	12	35	consumers	consumer	NOUN
ajis02-3105	12	36	(	(	PUNCT
ajis02-3105	12	37	lamberton	lamberton	PROPN
ajis02-3105	12	38	&	&	CCONJ
ajis02-3105	12	39	stephen	stephen	PROPN
ajis02-3105	12	40	2016	2016	NUM
ajis02-3105	12	41	)	)	PUNCT
ajis02-3105	12	42	.	.	PUNCT
ajis02-3105	13	1	furthermore	furthermore	ADV
ajis02-3105	13	2	,	,	PUNCT
ajis02-3105	13	3	consumers	consumer	NOUN
ajis02-3105	13	4	are	be	AUX
ajis02-3105	13	5	increasingly	increasingly	ADV
ajis02-3105	13	6	using	use	VERB
ajis02-3105	13	7	these	these	DET
ajis02-3105	13	8	technologies	technology	NOUN
ajis02-3105	13	9	and	and	CCONJ
ajis02-3105	13	10	their	their	PRON
ajis02-3105	13	11	interactions	interaction	NOUN
ajis02-3105	13	12	with	with	ADP
ajis02-3105	13	13	brand	brand	NOUN
ajis02-3105	13	14	has	have	AUX
ajis02-3105	13	15	increased	increase	VERB
ajis02-3105	13	16	manifold	manifold	ADJ
ajis02-3105	13	17	(	(	PUNCT
ajis02-3105	13	18	kumar	kumar	PROPN
ajis02-3105	13	19	&	&	CCONJ
ajis02-3105	13	20	pansari	pansari	PROPN
ajis02-3105	13	21	,	,	PUNCT
ajis02-3105	13	22	2016	2016	NUM
ajis02-3105	13	23	)	)	PUNCT
ajis02-3105	13	24	.	.	PUNCT
ajis02-3105	14	1	however	however	ADV
ajis02-3105	14	2	,	,	PUNCT
ajis02-3105	14	3	just	just	ADV
ajis02-3105	14	4	providing	provide	VERB
ajis02-3105	14	5	access	access	NOUN
ajis02-3105	14	6	to	to	ADP
ajis02-3105	14	7	these	these	DET
ajis02-3105	14	8	technologies	technology	NOUN
ajis02-3105	14	9	does	do	AUX
ajis02-3105	14	10	not	not	PART
ajis02-3105	14	11	guarantee	guarantee	VERB
ajis02-3105	14	12	their	their	PRON
ajis02-3105	14	13	proper	proper	ADJ
ajis02-3105	14	14	usage	usage	NOUN
ajis02-3105	14	15	or	or	CCONJ
ajis02-3105	14	16	interactive	interactive	ADJ
ajis02-3105	14	17	consumer	consumer	NOUN
ajis02-3105	14	18	brand	brand	NOUN
ajis02-3105	14	19	exchange	exchange	NOUN
ajis02-3105	14	20	(	(	PUNCT
ajis02-3105	14	21	storbacka	storbacka	NOUN
ajis02-3105	14	22	et	et	PROPN
ajis02-3105	14	23	al	al	PROPN
ajis02-3105	14	24	.	.	PROPN
ajis02-3105	14	25	,	,	PUNCT
ajis02-3105	14	26	2016	2016	NUM
ajis02-3105	14	27	;	;	PUNCT
ajis02-3105	14	28	venkatesan	venkatesan	ADJ
ajis02-3105	14	29	,	,	PUNCT
ajis02-3105	14	30	2017	2017	NUM
ajis02-3105	14	31	)	)	PUNCT
ajis02-3105	14	32	.	.	PUNCT
ajis02-3105	15	1	the	the	DET
ajis02-3105	15	2	development	development	NOUN
ajis02-3105	15	3	of	of	ADP
ajis02-3105	15	4	competitive	competitive	ADJ
ajis02-3105	15	5	advantage	advantage	NOUN
ajis02-3105	15	6	in	in	ADP
ajis02-3105	15	7	this	this	DET
ajis02-3105	15	8	technology	technology	NOUN
ajis02-3105	15	9	enabled	enable	VERB
ajis02-3105	15	10	market	market	NOUN
ajis02-3105	15	11	environment	environment	NOUN
ajis02-3105	15	12	resides	reside	VERB
ajis02-3105	15	13	in	in	ADP
ajis02-3105	15	14	brands	brand	NOUN
ajis02-3105	15	15	’	'	PUNCT
ajis02-3105	15	16	ability	ability	NOUN
ajis02-3105	15	17	to	to	PART
ajis02-3105	15	18	promote	promote	VERB
ajis02-3105	15	19	consumers	consumer	NOUN
ajis02-3105	15	20	’	'	PUNCT
ajis02-3105	15	21	voluntary	voluntary	ADJ
ajis02-3105	15	22	and	and	CCONJ
ajis02-3105	15	23	adequate	adequate	ADJ
ajis02-3105	15	24	investment	investment	NOUN
ajis02-3105	15	25	of	of	ADP
ajis02-3105	15	26	resources	resource	NOUN
ajis02-3105	15	27	in	in	ADP
ajis02-3105	15	28	consumer	consumer	NOUN
ajis02-3105	15	29	brand	brand	NOUN
ajis02-3105	15	30	relationship	relationship	NOUN
ajis02-3105	15	31	(	(	PUNCT
ajis02-3105	15	32	kumar	kumar	PROPN
ajis02-3105	15	33	&	&	CCONJ
ajis02-3105	15	34	pansari	pansari	PROPN
ajis02-3105	15	35	,	,	PUNCT
ajis02-3105	15	36	2016	2016	NUM
ajis02-3105	15	37	)	)	PUNCT
ajis02-3105	15	38	.	.	PUNCT
ajis02-3105	16	1	this	this	PRON
ajis02-3105	16	2	characterizes	characterize	VERB
ajis02-3105	16	3	the	the	DET
ajis02-3105	16	4	challenge	challenge	NOUN
ajis02-3105	16	5	of	of	ADP
ajis02-3105	16	6	generating	generate	VERB
ajis02-3105	16	7	consumer	consumer	NOUN
ajis02-3105	16	8	brand	brand	NOUN
ajis02-3105	16	9	engagement	engagement	NOUN
ajis02-3105	16	10	(	(	PUNCT
ajis02-3105	16	11	kumar	kumar	PROPN
ajis02-3105	16	12	&	&	CCONJ
ajis02-3105	16	13	pansari	pansari	PROPN
ajis02-3105	16	14	,	,	PUNCT
ajis02-3105	16	15	2016	2016	NUM
ajis02-3105	16	16	;	;	PUNCT
ajis02-3105	16	17	venkatesan	venkatesan	NOUN
ajis02-3105	16	18	2017	2017	NUM
ajis02-3105	16	19	)	)	PUNCT
ajis02-3105	16	20	.	.	PUNCT
ajis02-3105	17	1	australasian	australasian	ADJ
ajis02-3105	17	2	journal	journal	NOUN
ajis02-3105	17	3	of	of	ADP
ajis02-3105	17	4	information	information	NOUN
ajis02-3105	17	5	systems	system	NOUN
ajis02-3105	17	6	sangroya	sangroya	NOUN
ajis02-3105	17	7	,	,	PUNCT
ajis02-3105	17	8	yadav	yadav	PROPN
ajis02-3105	17	9	&	&	CCONJ
ajis02-3105	17	10	joshi	joshi	PROPN
ajis02-3105	17	11	2021	2021	NUM
ajis02-3105	17	12	,	,	PUNCT
ajis02-3105	17	13	vol	vol	NOUN
ajis02-3105	17	14	25	25	NUM
ajis02-3105	17	15	,	,	PUNCT
ajis02-3105	17	16	research	research	NOUN
ajis02-3105	17	17	on	on	ADP
ajis02-3105	17	18	consumer	consumer	NOUN
ajis02-3105	17	19	evaluation	evaluation	NOUN
ajis02-3105	17	20	gamified	gamifie	VERB
ajis02-3105	17	21	interaction	interaction	NOUN
ajis02-3105	17	22	of	of	ADP
ajis02-3105	17	23	mobile	mobile	ADJ
ajis02-3105	17	24	applications	application	NOUN
ajis02-3105	17	25	2	2	NUM
ajis02-3105	17	26	consumer	consumer	NOUN
ajis02-3105	17	27	brand	brand	NOUN
ajis02-3105	17	28	engagement	engagement	NOUN
ajis02-3105	17	29	as	as	ADP
ajis02-3105	17	30	psychological	psychological	ADJ
ajis02-3105	17	31	state	state	NOUN
ajis02-3105	17	32	develop	develop	VERB
ajis02-3105	17	33	interactions	interaction	NOUN
ajis02-3105	17	34	between	between	ADP
ajis02-3105	17	35	consumer	consumer	NOUN
ajis02-3105	17	36	and	and	CCONJ
ajis02-3105	17	37	brand	brand	NOUN
ajis02-3105	17	38	.	.	PUNCT
ajis02-3105	18	1	it	it	PRON
ajis02-3105	18	2	highlights	highlight	VERB
ajis02-3105	18	3	the	the	DET
ajis02-3105	18	4	persistent	persistent	ADJ
ajis02-3105	18	5	,	,	PUNCT
ajis02-3105	18	6	creative	creative	ADJ
ajis02-3105	18	7	,	,	PUNCT
ajis02-3105	18	8	and	and	CCONJ
ajis02-3105	18	9	reciprocal	reciprocal	ADJ
ajis02-3105	18	10	nature	nature	NOUN
ajis02-3105	18	11	of	of	ADP
ajis02-3105	18	12	customer	customer	NOUN
ajis02-3105	18	13	and	and	CCONJ
ajis02-3105	18	14	brand	brand	NOUN
ajis02-3105	18	15	relationships	relationship	NOUN
ajis02-3105	18	16	that	that	PRON
ajis02-3105	18	17	reach	reach	VERB
ajis02-3105	18	18	beyond	beyond	ADP
ajis02-3105	18	19	transactions	transaction	NOUN
ajis02-3105	18	20	.	.	PUNCT
ajis02-3105	19	1	an	an	DET
ajis02-3105	19	2	engaged	engage	VERB
ajis02-3105	19	3	consumer	consumer	NOUN
ajis02-3105	19	4	is	be	AUX
ajis02-3105	19	5	expected	expect	VERB
ajis02-3105	19	6	to	to	PART
ajis02-3105	19	7	collaborate	collaborate	VERB
ajis02-3105	19	8	,	,	PUNCT
ajis02-3105	19	9	advocate	advocate	VERB
ajis02-3105	19	10	and	and	CCONJ
ajis02-3105	19	11	share	share	VERB
ajis02-3105	19	12	information	information	NOUN
ajis02-3105	19	13	with	with	ADP
ajis02-3105	19	14	their	their	PRON
ajis02-3105	19	15	preferred	prefer	VERB
ajis02-3105	19	16	brands	brand	NOUN
ajis02-3105	19	17	(	(	PUNCT
ajis02-3105	19	18	kumar	kumar	PROPN
ajis02-3105	19	19	et	et	PROPN
ajis02-3105	19	20	al	al	PROPN
ajis02-3105	19	21	.	.	PROPN
ajis02-3105	19	22	,	,	PUNCT
ajis02-3105	19	23	2010	2010	NUM
ajis02-3105	19	24	)	)	PUNCT
ajis02-3105	19	25	.	.	PUNCT
ajis02-3105	20	1	however	however	ADV
ajis02-3105	20	2	,	,	PUNCT
ajis02-3105	20	3	designing	design	VERB
ajis02-3105	20	4	effective	effective	ADJ
ajis02-3105	20	5	physical	physical	ADJ
ajis02-3105	20	6	or	or	CCONJ
ajis02-3105	20	7	digital	digital	ADJ
ajis02-3105	20	8	“	"	PUNCT
ajis02-3105	20	9	engagement	engagement	NOUN
ajis02-3105	20	10	platforms	platform	NOUN
ajis02-3105	20	11	”	"	PUNCT
ajis02-3105	20	12	facilitating	facilitate	VERB
ajis02-3105	20	13	engagement	engagement	NOUN
ajis02-3105	20	14	between	between	ADP
ajis02-3105	20	15	various	various	ADJ
ajis02-3105	20	16	actors	actor	NOUN
ajis02-3105	20	17	is	be	AUX
ajis02-3105	20	18	much	much	ADV
ajis02-3105	20	19	more	more	ADV
ajis02-3105	20	20	important	important	ADJ
ajis02-3105	20	21	task	task	NOUN
ajis02-3105	20	22	(	(	PUNCT
ajis02-3105	20	23	breidbach	breidbach	PROPN
ajis02-3105	20	24	,	,	PUNCT
ajis02-3105	20	25	brodie	brodie	PROPN
ajis02-3105	20	26	&	&	CCONJ
ajis02-3105	20	27	hollebeek	hollebeek	PROPN
ajis02-3105	20	28	,	,	PUNCT
ajis02-3105	20	29	2014	2014	NUM
ajis02-3105	20	30	)	)	PUNCT
ajis02-3105	20	31	.	.	PUNCT
ajis02-3105	21	1	engagement	engagement	NOUN
ajis02-3105	21	2	platforms	platform	NOUN
ajis02-3105	21	3	act	act	VERB
ajis02-3105	21	4	as	as	ADP
ajis02-3105	21	5	intermediary	intermediary	NOUN
ajis02-3105	21	6	that	that	SCONJ
ajis02-3105	21	7	actors	actor	NOUN
ajis02-3105	21	8	(	(	PUNCT
ajis02-3105	21	9	e.g.	e.g.	ADV
ajis02-3105	21	10	consumers	consumer	NOUN
ajis02-3105	21	11	and	and	CCONJ
ajis02-3105	21	12	brand	brand	NOUN
ajis02-3105	21	13	)	)	PUNCT
ajis02-3105	21	14	leverage	leverage	NOUN
ajis02-3105	21	15	to	to	PART
ajis02-3105	21	16	engage	engage	VERB
ajis02-3105	21	17	with	with	ADP
ajis02-3105	21	18	others	other	NOUN
ajis02-3105	21	19	(	(	PUNCT
ajis02-3105	21	20	edvardsson	edvardsson	NOUN
ajis02-3105	21	21	et	et	PROPN
ajis02-3105	21	22	al	al	PROPN
ajis02-3105	21	23	.	.	PROPN
ajis02-3105	21	24	,	,	PUNCT
ajis02-3105	21	25	2010	2010	NUM
ajis02-3105	21	26	)	)	PUNCT
ajis02-3105	21	27	.	.	PUNCT
ajis02-3105	22	1	by	by	ADP
ajis02-3105	22	2	using	use	VERB
ajis02-3105	22	3	various	various	ADJ
ajis02-3105	22	4	engagement	engagement	NOUN
ajis02-3105	22	5	platforms	platform	NOUN
ajis02-3105	22	6	brands	brand	NOUN
ajis02-3105	22	7	can	can	AUX
ajis02-3105	22	8	provide	provide	VERB
ajis02-3105	22	9	consumers	consumer	NOUN
ajis02-3105	22	10	compelling	compelling	ADJ
ajis02-3105	22	11	experience	experience	NOUN
ajis02-3105	22	12	and	and	CCONJ
ajis02-3105	22	13	develop	develop	VERB
ajis02-3105	22	14	effective	effective	ADJ
ajis02-3105	22	15	customer	customer	NOUN
ajis02-3105	22	16	engagement	engagement	NOUN
ajis02-3105	22	17	(	(	PUNCT
ajis02-3105	22	18	jaakkola	jaakkola	PROPN
ajis02-3105	22	19	&	&	CCONJ
ajis02-3105	22	20	alexander	alexander	PROPN
ajis02-3105	22	21	,	,	PUNCT
ajis02-3105	22	22	2014	2014	NUM
ajis02-3105	22	23	;	;	PUNCT
ajis02-3105	22	24	jaakkola	jaakkola	PROPN
ajis02-3105	22	25	,	,	PUNCT
ajis02-3105	22	26	helkkula	helkkula	PROPN
ajis02-3105	22	27	&	&	CCONJ
ajis02-3105	22	28	aarikka	aarikka	PROPN
ajis02-3105	22	29	-	-	PUNCT
ajis02-3105	22	30	stenroos	stenroo	NOUN
ajis02-3105	22	31	,	,	PUNCT
ajis02-3105	22	32	2015	2015	NUM
ajis02-3105	22	33	)	)	PUNCT
ajis02-3105	22	34	.	.	PUNCT
ajis02-3105	23	1	however	however	ADV
ajis02-3105	23	2	,	,	PUNCT
ajis02-3105	23	3	reflecting	reflect	VERB
ajis02-3105	23	4	on	on	ADP
ajis02-3105	23	5	the	the	DET
ajis02-3105	23	6	current	current	ADJ
ajis02-3105	23	7	realities	reality	NOUN
ajis02-3105	23	8	of	of	ADP
ajis02-3105	23	9	the	the	DET
ajis02-3105	23	10	increased	increase	VERB
ajis02-3105	23	11	fragmentation	fragmentation	NOUN
ajis02-3105	23	12	of	of	ADP
ajis02-3105	23	13	media	medium	NOUN
ajis02-3105	23	14	and	and	CCONJ
ajis02-3105	23	15	other	other	ADJ
ajis02-3105	23	16	communication	communication	NOUN
ajis02-3105	23	17	channels	channel	NOUN
ajis02-3105	23	18	brands	brand	NOUN
ajis02-3105	23	19	are	be	AUX
ajis02-3105	23	20	still	still	ADV
ajis02-3105	23	21	looking	look	VERB
ajis02-3105	23	22	for	for	ADP
ajis02-3105	23	23	efficient	efficient	ADJ
ajis02-3105	23	24	mechanism	mechanism	NOUN
ajis02-3105	23	25	that	that	PRON
ajis02-3105	23	26	can	can	AUX
ajis02-3105	23	27	manage	manage	VERB
ajis02-3105	23	28	customer	customer	NOUN
ajis02-3105	23	29	engagement	engagement	NOUN
ajis02-3105	23	30	effectively	effectively	ADV
ajis02-3105	23	31	(	(	PUNCT
ajis02-3105	23	32	lemon	lemon	NOUN
ajis02-3105	23	33	and	and	CCONJ
ajis02-3105	23	34	verhoef	verhoef	NOUN
ajis02-3105	23	35	,	,	PUNCT
ajis02-3105	23	36	2016	2016	NUM
ajis02-3105	23	37	)	)	PUNCT
ajis02-3105	23	38	.	.	PUNCT
ajis02-3105	24	1	encouraged	encourage	VERB
ajis02-3105	24	2	by	by	ADP
ajis02-3105	24	3	the	the	DET
ajis02-3105	24	4	success	success	NOUN
ajis02-3105	24	5	and	and	CCONJ
ajis02-3105	24	6	popularity	popularity	NOUN
ajis02-3105	24	7	of	of	ADP
ajis02-3105	24	8	video	video	NOUN
ajis02-3105	24	9	games	game	NOUN
ajis02-3105	24	10	,	,	PUNCT
ajis02-3105	24	11	brands	brand	NOUN
ajis02-3105	24	12	have	have	AUX
ajis02-3105	24	13	started	start	VERB
ajis02-3105	24	14	using	use	VERB
ajis02-3105	24	15	gamification	gamification	NOUN
ajis02-3105	24	16	to	to	PART
ajis02-3105	24	17	create	create	VERB
ajis02-3105	24	18	compelling	compelling	ADJ
ajis02-3105	24	19	consumer	consumer	NOUN
ajis02-3105	24	20	experiences	experience	NOUN
ajis02-3105	24	21	and	and	CCONJ
ajis02-3105	24	22	boost	boost	VERB
ajis02-3105	24	23	engagement	engagement	NOUN
ajis02-3105	24	24	(	(	PUNCT
ajis02-3105	24	25	berger	berger	PROPN
ajis02-3105	24	26	,	,	PUNCT
ajis02-3105	24	27	schlager	schlager	PROPN
ajis02-3105	24	28	,	,	PUNCT
ajis02-3105	24	29	sprott	sprott	PROPN
ajis02-3105	24	30	&	&	CCONJ
ajis02-3105	24	31	herrmann	herrmann	PROPN
ajis02-3105	24	32	,	,	PUNCT
ajis02-3105	24	33	2018	2018	NUM
ajis02-3105	24	34	)	)	PUNCT
ajis02-3105	24	35	.	.	PUNCT
ajis02-3105	25	1	gamification	gamification	NOUN
ajis02-3105	25	2	defined	define	VERB
ajis02-3105	25	3	by	by	ADP
ajis02-3105	25	4	robson	robson	PROPN
ajis02-3105	25	5	et	et	PROPN
ajis02-3105	25	6	al	al	PROPN
ajis02-3105	25	7	.	.	PROPN
ajis02-3105	25	8	(	(	PUNCT
ajis02-3105	25	9	2015	2015	NUM
ajis02-3105	25	10	)	)	PUNCT
ajis02-3105	25	11	,	,	PUNCT
ajis02-3105	25	12	as	as	ADP
ajis02-3105	25	13	“	"	PUNCT
ajis02-3105	25	14	the	the	DET
ajis02-3105	25	15	application	application	NOUN
ajis02-3105	25	16	of	of	ADP
ajis02-3105	25	17	game	game	NOUN
ajis02-3105	25	18	design	design	NOUN
ajis02-3105	25	19	principles	principle	NOUN
ajis02-3105	25	20	in	in	ADP
ajis02-3105	25	21	order	order	NOUN
ajis02-3105	25	22	to	to	PART
ajis02-3105	25	23	change	change	VERB
ajis02-3105	25	24	behaviour	behaviour	NOUN
ajis02-3105	25	25	in	in	ADP
ajis02-3105	25	26	non	non	ADJ
ajis02-3105	25	27	-	-	ADJ
ajis02-3105	25	28	game	game	ADJ
ajis02-3105	25	29	context	context	NOUN
ajis02-3105	25	30	”	"	PUNCT
ajis02-3105	25	31	(	(	PUNCT
ajis02-3105	25	32	p.	p.	NOUN
ajis02-3105	25	33	411	411	NUM
ajis02-3105	25	34	)	)	PUNCT
ajis02-3105	25	35	.	.	PUNCT
ajis02-3105	26	1	in	in	ADP
ajis02-3105	26	2	this	this	DET
ajis02-3105	26	3	process	process	NOUN
ajis02-3105	26	4	,	,	PUNCT
ajis02-3105	26	5	technology	technology	NOUN
ajis02-3105	26	6	via	via	ADP
ajis02-3105	26	7	computers	computer	NOUN
ajis02-3105	26	8	or	or	CCONJ
ajis02-3105	26	9	mobile	mobile	ADJ
ajis02-3105	26	10	phones	phone	NOUN
ajis02-3105	26	11	being	be	AUX
ajis02-3105	26	12	used	use	VERB
ajis02-3105	26	13	to	to	PART
ajis02-3105	26	14	affect	affect	VERB
ajis02-3105	26	15	people	people	NOUN
ajis02-3105	26	16	’s	’s	PART
ajis02-3105	26	17	motivations	motivation	NOUN
ajis02-3105	26	18	and	and	CCONJ
ajis02-3105	26	19	change	change	VERB
ajis02-3105	26	20	behaviour	behaviour	NOUN
ajis02-3105	26	21	through	through	ADP
ajis02-3105	26	22	game	game	NOUN
ajis02-3105	26	23	like	like	ADP
ajis02-3105	26	24	systems	system	NOUN
ajis02-3105	26	25	(	(	PUNCT
ajis02-3105	26	26	hamari	hamari	PROPN
ajis02-3105	26	27	&	&	CCONJ
ajis02-3105	26	28	koivisto	koivisto	PROPN
ajis02-3105	26	29	,	,	PUNCT
ajis02-3105	26	30	2015	2015	NUM
ajis02-3105	26	31	)	)	PUNCT
ajis02-3105	26	32	.	.	PUNCT
ajis02-3105	27	1	recently	recently	ADV
ajis02-3105	27	2	,	,	PUNCT
ajis02-3105	27	3	various	various	ADJ
ajis02-3105	27	4	global	global	ADJ
ajis02-3105	27	5	companies	company	NOUN
ajis02-3105	27	6	such	such	ADJ
ajis02-3105	27	7	as	as	ADP
ajis02-3105	27	8	nike	nike	PROPN
ajis02-3105	27	9	,	,	PUNCT
ajis02-3105	27	10	amazon	amazon	PROPN
ajis02-3105	27	11	,	,	PUNCT
ajis02-3105	27	12	expedia	expedia	PROPN
ajis02-3105	27	13	,	,	PUNCT
ajis02-3105	27	14	tencent	tencent	NOUN
ajis02-3105	27	15	and	and	CCONJ
ajis02-3105	27	16	starbucks	starbuck	NOUN
ajis02-3105	27	17	have	have	AUX
ajis02-3105	27	18	incorporated	incorporate	VERB
ajis02-3105	27	19	gamified	gamifie	VERB
ajis02-3105	27	20	components	component	NOUN
ajis02-3105	27	21	into	into	ADP
ajis02-3105	27	22	their	their	PRON
ajis02-3105	27	23	promotion	promotion	NOUN
ajis02-3105	27	24	schemes	scheme	NOUN
ajis02-3105	27	25	(	(	PUNCT
ajis02-3105	27	26	zhang	zhang	PROPN
ajis02-3105	27	27	,	,	PUNCT
ajis02-3105	27	28	phang	phang	PROPN
ajis02-3105	27	29	,	,	PUNCT
ajis02-3105	27	30	wu	wu	PROPN
ajis02-3105	27	31	&	&	CCONJ
ajis02-3105	27	32	lou	lou	PROPN
ajis02-3105	27	33	,	,	PUNCT
ajis02-3105	27	34	2017	2017	NUM
ajis02-3105	27	35	)	)	PUNCT
ajis02-3105	27	36	.	.	PUNCT
ajis02-3105	28	1	consequently	consequently	ADV
ajis02-3105	28	2	,	,	PUNCT
ajis02-3105	28	3	the	the	DET
ajis02-3105	28	4	gamification	gamification	NOUN
ajis02-3105	28	5	market	market	NOUN
ajis02-3105	28	6	is	be	AUX
ajis02-3105	28	7	projected	project	VERB
ajis02-3105	28	8	to	to	PART
ajis02-3105	28	9	rise	rise	VERB
ajis02-3105	28	10	to	to	ADP
ajis02-3105	28	11	more	more	ADJ
ajis02-3105	28	12	than	than	ADP
ajis02-3105	28	13	$	$	SYM
ajis02-3105	28	14	11.10	11.10	NUM
ajis02-3105	28	15	billion	billion	NUM
ajis02-3105	28	16	by	by	ADP
ajis02-3105	28	17	2020	2020	NUM
ajis02-3105	28	18	from	from	ADP
ajis02-3105	28	19	$	$	SYM
ajis02-3105	28	20	1.65	1.65	NUM
ajis02-3105	28	21	billion	billion	NUM
ajis02-3105	28	22	in	in	ADP
ajis02-3105	28	23	2015	2015	NUM
ajis02-3105	28	24	(	(	PUNCT
ajis02-3105	28	25	markets	market	NOUN
ajis02-3105	28	26	&	&	CCONJ
ajis02-3105	28	27	markets	market	NOUN
ajis02-3105	28	28	,	,	PUNCT
ajis02-3105	28	29	2016	2016	NUM
ajis02-3105	28	30	)	)	PUNCT
ajis02-3105	28	31	.	.	PUNCT
ajis02-3105	29	1	largely	largely	ADV
ajis02-3105	29	2	,	,	PUNCT
ajis02-3105	29	3	gamification	gamification	NOUN
ajis02-3105	29	4	process	process	NOUN
ajis02-3105	29	5	was	be	AUX
ajis02-3105	29	6	applied	apply	VERB
ajis02-3105	29	7	to	to	PART
ajis02-3105	29	8	provide	provide	VERB
ajis02-3105	29	9	solutions	solution	NOUN
ajis02-3105	29	10	to	to	ADP
ajis02-3105	29	11	the	the	DET
ajis02-3105	29	12	problems	problem	NOUN
ajis02-3105	29	13	that	that	PRON
ajis02-3105	29	14	require	require	VERB
ajis02-3105	29	15	behavioural	behavioural	ADJ
ajis02-3105	29	16	changes	change	NOUN
ajis02-3105	29	17	,	,	PUNCT
ajis02-3105	29	18	such	such	ADJ
ajis02-3105	29	19	as	as	ADP
ajis02-3105	29	20	reducing	reduce	VERB
ajis02-3105	29	21	obesity	obesity	NOUN
ajis02-3105	29	22	,	,	PUNCT
ajis02-3105	29	23	maintaining	maintain	VERB
ajis02-3105	29	24	mental	mental	ADJ
ajis02-3105	29	25	health	health	NOUN
ajis02-3105	29	26	or	or	CCONJ
ajis02-3105	29	27	mastering	master	VERB
ajis02-3105	29	28	new	new	ADJ
ajis02-3105	29	29	skills	skill	NOUN
ajis02-3105	29	30	.	.	PUNCT
ajis02-3105	30	1	however	however	ADV
ajis02-3105	30	2	,	,	PUNCT
ajis02-3105	30	3	brands	brand	NOUN
ajis02-3105	30	4	can	can	AUX
ajis02-3105	30	5	also	also	ADV
ajis02-3105	30	6	use	use	VERB
ajis02-3105	30	7	gamification	gamification	NOUN
ajis02-3105	30	8	to	to	PART
ajis02-3105	30	9	increase	increase	VERB
ajis02-3105	30	10	their	their	PRON
ajis02-3105	30	11	consumers	consumer	NOUN
ajis02-3105	30	12	’	'	PUNCT
ajis02-3105	30	13	engagement	engagement	NOUN
ajis02-3105	30	14	(	(	PUNCT
ajis02-3105	30	15	shankar	shankar	PROPN
ajis02-3105	30	16	,	,	PUNCT
ajis02-3105	30	17	2016	2016	NUM
ajis02-3105	30	18	)	)	PUNCT
ajis02-3105	30	19	.	.	PUNCT
ajis02-3105	31	1	research	research	NOUN
ajis02-3105	31	2	on	on	ADP
ajis02-3105	31	3	gamification	gamification	NOUN
ajis02-3105	31	4	have	have	AUX
ajis02-3105	31	5	noticed	notice	VERB
ajis02-3105	31	6	its	its	PRON
ajis02-3105	31	7	positive	positive	ADJ
ajis02-3105	31	8	impacts	impact	NOUN
ajis02-3105	31	9	on	on	ADP
ajis02-3105	31	10	product	product	NOUN
ajis02-3105	31	11	adoption	adoption	NOUN
ajis02-3105	31	12	(	(	PUNCT
ajis02-3105	31	13	müller	müller	NOUN
ajis02-3105	31	14	-	-	PUNCT
ajis02-3105	31	15	stewens	stewen	NOUN
ajis02-3105	31	16	et	et	PROPN
ajis02-3105	31	17	al	al	PROPN
ajis02-3105	31	18	.	.	PROPN
ajis02-3105	31	19	,	,	PUNCT
ajis02-3105	31	20	2017	2017	NUM
ajis02-3105	31	21	)	)	PUNCT
ajis02-3105	31	22	,	,	PUNCT
ajis02-3105	31	23	enhancing	enhance	VERB
ajis02-3105	31	24	consumer	consumer	NOUN
ajis02-3105	31	25	creativity	creativity	NOUN
ajis02-3105	31	26	(	(	PUNCT
ajis02-3105	31	27	scheiner	scheiner	NOUN
ajis02-3105	31	28	,	,	PUNCT
ajis02-3105	31	29	2015	2015	NUM
ajis02-3105	31	30	)	)	PUNCT
ajis02-3105	31	31	and	and	CCONJ
ajis02-3105	31	32	changing	change	VERB
ajis02-3105	31	33	consumer	consumer	NOUN
ajis02-3105	31	34	behaviours	behaviour	NOUN
ajis02-3105	31	35	(	(	PUNCT
ajis02-3105	31	36	hamari	hamari	PROPN
ajis02-3105	31	37	&	&	CCONJ
ajis02-3105	31	38	koivisto	koivisto	PROPN
ajis02-3105	31	39	,	,	PUNCT
ajis02-3105	31	40	2015	2015	NUM
ajis02-3105	31	41	)	)	PUNCT
ajis02-3105	31	42	.	.	PUNCT
ajis02-3105	32	1	some	some	DET
ajis02-3105	32	2	studies	study	NOUN
ajis02-3105	32	3	have	have	AUX
ajis02-3105	32	4	also	also	ADV
ajis02-3105	32	5	highlighted	highlight	VERB
ajis02-3105	32	6	the	the	DET
ajis02-3105	32	7	positive	positive	ADJ
ajis02-3105	32	8	influence	influence	NOUN
ajis02-3105	32	9	of	of	ADP
ajis02-3105	32	10	gamification	gamification	NOUN
ajis02-3105	32	11	on	on	ADP
ajis02-3105	32	12	user	user	NOUN
ajis02-3105	32	13	experience	experience	NOUN
ajis02-3105	32	14	and	and	CCONJ
ajis02-3105	32	15	engagement	engagement	NOUN
ajis02-3105	32	16	(	(	PUNCT
ajis02-3105	32	17	harwood	harwood	PROPN
ajis02-3105	32	18	&	&	CCONJ
ajis02-3105	32	19	garry	garry	PROPN
ajis02-3105	32	20	,	,	PUNCT
ajis02-3105	32	21	2015	2015	NUM
ajis02-3105	32	22	;	;	PUNCT
ajis02-3105	32	23	darejeh	darejeh	PROPN
ajis02-3105	32	24	&	&	CCONJ
ajis02-3105	32	25	salim	salim	PROPN
ajis02-3105	32	26	,	,	PUNCT
ajis02-3105	32	27	2016	2016	NUM
ajis02-3105	32	28	)	)	PUNCT
ajis02-3105	32	29	.	.	PUNCT
ajis02-3105	33	1	however	however	ADV
ajis02-3105	33	2	,	,	PUNCT
ajis02-3105	33	3	in	in	ADP
ajis02-3105	33	4	spite	spite	NOUN
ajis02-3105	33	5	of	of	ADP
ajis02-3105	33	6	these	these	DET
ajis02-3105	33	7	positive	positive	ADJ
ajis02-3105	33	8	outcomes	outcome	NOUN
ajis02-3105	33	9	,	,	PUNCT
ajis02-3105	33	10	very	very	ADV
ajis02-3105	33	11	little	little	ADJ
ajis02-3105	33	12	information	information	NOUN
ajis02-3105	33	13	available	available	ADJ
ajis02-3105	33	14	about	about	ADP
ajis02-3105	33	15	its	its	PRON
ajis02-3105	33	16	marketing	marketing	NOUN
ajis02-3105	33	17	potential	potential	NOUN
ajis02-3105	33	18	and	and	CCONJ
ajis02-3105	33	19	outcome	outcome	NOUN
ajis02-3105	33	20	.	.	PUNCT
ajis02-3105	34	1	still	still	ADV
ajis02-3105	34	2	there	there	PRON
ajis02-3105	34	3	remains	remain	VERB
ajis02-3105	34	4	conceptual	conceptual	ADJ
ajis02-3105	34	5	inefficiency	inefficiency	NOUN
ajis02-3105	34	6	and	and	CCONJ
ajis02-3105	34	7	dearth	dearth	NOUN
ajis02-3105	34	8	of	of	ADP
ajis02-3105	34	9	empirical	empirical	ADJ
ajis02-3105	34	10	research	research	NOUN
ajis02-3105	34	11	on	on	ADP
ajis02-3105	34	12	its	its	PRON
ajis02-3105	34	13	functioning	functioning	NOUN
ajis02-3105	34	14	and	and	CCONJ
ajis02-3105	34	15	consequences	consequence	NOUN
ajis02-3105	34	16	from	from	ADP
ajis02-3105	34	17	the	the	DET
ajis02-3105	34	18	perspective	perspective	NOUN
ajis02-3105	34	19	of	of	ADP
ajis02-3105	34	20	consumer	consumer	NOUN
ajis02-3105	34	21	brand	brand	NOUN
ajis02-3105	34	22	relationship	relationship	NOUN
ajis02-3105	34	23	.	.	PUNCT
ajis02-3105	35	1	specifically	specifically	ADV
ajis02-3105	35	2	,	,	PUNCT
ajis02-3105	35	3	there	there	PRON
ajis02-3105	35	4	are	be	VERB
ajis02-3105	35	5	no	no	DET
ajis02-3105	35	6	conclusive	conclusive	ADJ
ajis02-3105	35	7	evidence	evidence	NOUN
ajis02-3105	35	8	regarding	regard	VERB
ajis02-3105	35	9	brand	brand	NOUN
ajis02-3105	35	10	responses	response	NOUN
ajis02-3105	35	11	such	such	ADJ
ajis02-3105	35	12	as	as	ADP
ajis02-3105	35	13	the	the	DET
ajis02-3105	35	14	self	self	NOUN
ajis02-3105	35	15	-	-	PUNCT
ajis02-3105	35	16	brand	brand	NOUN
ajis02-3105	35	17	relation	relation	NOUN
ajis02-3105	35	18	of	of	ADP
ajis02-3105	35	19	consumers	consumer	NOUN
ajis02-3105	35	20	and	and	CCONJ
ajis02-3105	35	21	the	the	DET
ajis02-3105	35	22	desire	desire	NOUN
ajis02-3105	35	23	to	to	PART
ajis02-3105	35	24	use	use	VERB
ajis02-3105	35	25	the	the	DET
ajis02-3105	35	26	brand	brand	NOUN
ajis02-3105	35	27	.	.	PUNCT
ajis02-3105	36	1	the	the	DET
ajis02-3105	36	2	major	major	ADJ
ajis02-3105	36	3	reason	reason	NOUN
ajis02-3105	36	4	for	for	ADP
ajis02-3105	36	5	this	this	DET
ajis02-3105	36	6	gap	gap	NOUN
ajis02-3105	36	7	in	in	ADP
ajis02-3105	36	8	the	the	DET
ajis02-3105	36	9	literature	literature	NOUN
ajis02-3105	36	10	is	be	AUX
ajis02-3105	36	11	probably	probably	ADV
ajis02-3105	36	12	because	because	SCONJ
ajis02-3105	36	13	academia	academia	NOUN
ajis02-3105	36	14	till	till	SCONJ
ajis02-3105	36	15	date	date	NOUN
ajis02-3105	36	16	have	have	AUX
ajis02-3105	36	17	mainly	mainly	ADV
ajis02-3105	36	18	studied	study	VERB
ajis02-3105	36	19	gamification	gamification	NOUN
ajis02-3105	36	20	from	from	ADP
ajis02-3105	36	21	designer	designer	NOUN
ajis02-3105	36	22	perspective	perspective	NOUN
ajis02-3105	36	23	.	.	PUNCT
ajis02-3105	37	1	research	research	NOUN
ajis02-3105	37	2	will	will	AUX
ajis02-3105	37	3	offer	offer	VERB
ajis02-3105	37	4	rich	rich	ADJ
ajis02-3105	37	5	source	source	NOUN
ajis02-3105	37	6	of	of	ADP
ajis02-3105	37	7	knowledge	knowledge	NOUN
ajis02-3105	37	8	if	if	SCONJ
ajis02-3105	37	9	this	this	DET
ajis02-3105	37	10	concept	concept	NOUN
ajis02-3105	37	11	is	be	AUX
ajis02-3105	37	12	studied	study	VERB
ajis02-3105	37	13	from	from	ADP
ajis02-3105	37	14	the	the	DET
ajis02-3105	37	15	viewpoint	viewpoint	NOUN
ajis02-3105	37	16	of	of	ADP
ajis02-3105	37	17	consumer	consumer	NOUN
ajis02-3105	37	18	experiences	experience	NOUN
ajis02-3105	37	19	.	.	PUNCT
ajis02-3105	38	1	by	by	ADP
ajis02-3105	38	2	treating	treat	VERB
ajis02-3105	38	3	games	game	NOUN
ajis02-3105	38	4	as	as	ADP
ajis02-3105	38	5	fun	fun	NOUN
ajis02-3105	38	6	interactive	interactive	ADJ
ajis02-3105	38	7	interactions	interaction	NOUN
ajis02-3105	38	8	between	between	ADP
ajis02-3105	38	9	consumers	consumer	NOUN
ajis02-3105	38	10	and	and	CCONJ
ajis02-3105	38	11	brand	brand	NOUN
ajis02-3105	38	12	(	(	PUNCT
ajis02-3105	38	13	holbrook	holbrook	NOUN
ajis02-3105	38	14	,	,	PUNCT
ajis02-3105	38	15	chestnut	chestnut	NOUN
ajis02-3105	38	16	,	,	PUNCT
ajis02-3105	38	17	oliva	oliva	PROPN
ajis02-3105	38	18	&	&	CCONJ
ajis02-3105	38	19	greenleaf	greenleaf	PROPN
ajis02-3105	38	20	,	,	PUNCT
ajis02-3105	38	21	1984	1984	NUM
ajis02-3105	38	22	)	)	PUNCT
ajis02-3105	38	23	,	,	PUNCT
ajis02-3105	38	24	we	we	PRON
ajis02-3105	38	25	resolve	resolve	VERB
ajis02-3105	38	26	this	this	DET
ajis02-3105	38	27	void	void	NOUN
ajis02-3105	38	28	,	,	PUNCT
ajis02-3105	38	29	thus	thus	ADV
ajis02-3105	38	30	enabling	enable	VERB
ajis02-3105	38	31	us	we	PRON
ajis02-3105	38	32	to	to	PART
ajis02-3105	38	33	concentrate	concentrate	VERB
ajis02-3105	38	34	on	on	ADP
ajis02-3105	38	35	consumer	consumer	NOUN
ajis02-3105	38	36	psychological	psychological	ADJ
ajis02-3105	38	37	processes	process	NOUN
ajis02-3105	38	38	during	during	ADP
ajis02-3105	38	39	gamification	gamification	NOUN
ajis02-3105	38	40	.	.	PUNCT
ajis02-3105	39	1	therefore	therefore	ADV
ajis02-3105	39	2	,	,	PUNCT
ajis02-3105	39	3	the	the	DET
ajis02-3105	39	4	objective	objective	NOUN
ajis02-3105	39	5	of	of	ADP
ajis02-3105	39	6	this	this	DET
ajis02-3105	39	7	analysis	analysis	NOUN
ajis02-3105	39	8	is	be	AUX
ajis02-3105	39	9	to	to	PART
ajis02-3105	39	10	examine	examine	VERB
ajis02-3105	39	11	the	the	DET
ajis02-3105	39	12	integration	integration	NOUN
ajis02-3105	39	13	of	of	ADP
ajis02-3105	39	14	gamification	gamification	NOUN
ajis02-3105	39	15	as	as	ADP
ajis02-3105	39	16	a	a	DET
ajis02-3105	39	17	branding	branding	NOUN
ajis02-3105	39	18	element	element	NOUN
ajis02-3105	39	19	into	into	ADP
ajis02-3105	39	20	consumer	consumer	NOUN
ajis02-3105	39	21	brand	brand	NOUN
ajis02-3105	39	22	relationship	relationship	NOUN
ajis02-3105	39	23	.	.	PUNCT
ajis02-3105	40	1	to	to	PART
ajis02-3105	40	2	achieve	achieve	VERB
ajis02-3105	40	3	this	this	DET
ajis02-3105	40	4	objective	objective	NOUN
ajis02-3105	40	5	,	,	PUNCT
ajis02-3105	40	6	we	we	PRON
ajis02-3105	40	7	intend	intend	VERB
ajis02-3105	40	8	to	to	PART
ajis02-3105	40	9	find	find	VERB
ajis02-3105	40	10	out	out	ADP
ajis02-3105	40	11	the	the	DET
ajis02-3105	40	12	answer	answer	NOUN
ajis02-3105	40	13	to	to	PART
ajis02-3105	40	14	research	research	NOUN
ajis02-3105	40	15	questions	question	NOUN
ajis02-3105	40	16	:	:	PUNCT
ajis02-3105	40	17	can	can	AUX
ajis02-3105	40	18	gamification	gamification	VERB
ajis02-3105	40	19	facilitate	facilitate	VERB
ajis02-3105	40	20	consumers	consumer	NOUN
ajis02-3105	40	21	’	'	PUNCT
ajis02-3105	40	22	brand	brand	NOUN
ajis02-3105	40	23	usage	usage	NOUN
ajis02-3105	40	24	intent	intent	NOUN
ajis02-3105	40	25	and	and	CCONJ
ajis02-3105	40	26	self	self	NOUN
ajis02-3105	40	27	-	-	PUNCT
ajis02-3105	40	28	brand	brand	NOUN
ajis02-3105	40	29	connection	connection	NOUN
ajis02-3105	40	30	?	?	PUNCT
ajis02-3105	41	1	if	if	SCONJ
ajis02-3105	41	2	so	so	ADV
ajis02-3105	41	3	,	,	PUNCT
ajis02-3105	41	4	what	what	PRON
ajis02-3105	41	5	is	be	AUX
ajis02-3105	41	6	the	the	DET
ajis02-3105	41	7	process	process	NOUN
ajis02-3105	41	8	of	of	ADP
ajis02-3105	41	9	connecting	connect	VERB
ajis02-3105	41	10	brands	brand	NOUN
ajis02-3105	41	11	to	to	ADP
ajis02-3105	41	12	the	the	DET
ajis02-3105	41	13	customers	customer	NOUN
ajis02-3105	41	14	?	?	PUNCT
ajis02-3105	42	1	for	for	ADP
ajis02-3105	42	2	understanding	understanding	NOUN
ajis02-3105	42	3	above	above	ADP
ajis02-3105	42	4	mentioned	mention	VERB
ajis02-3105	42	5	research	research	NOUN
ajis02-3105	42	6	problem	problem	NOUN
ajis02-3105	42	7	,	,	PUNCT
ajis02-3105	42	8	this	this	DET
ajis02-3105	42	9	study	study	NOUN
ajis02-3105	42	10	advanced	advance	VERB
ajis02-3105	42	11	the	the	DET
ajis02-3105	42	12	problem	problem	NOUN
ajis02-3105	42	13	by	by	ADP
ajis02-3105	42	14	using	use	VERB
ajis02-3105	42	15	flow	flow	NOUN
ajis02-3105	42	16	(	(	PUNCT
ajis02-3105	42	17	here	here	ADV
ajis02-3105	42	18	defined	define	VERB
ajis02-3105	42	19	“	"	PUNCT
ajis02-3105	42	20	as	as	ADP
ajis02-3105	42	21	a	a	DET
ajis02-3105	42	22	psychological	psychological	ADJ
ajis02-3105	42	23	state	state	NOUN
ajis02-3105	42	24	of	of	ADP
ajis02-3105	42	25	being	be	AUX
ajis02-3105	42	26	fully	fully	ADV
ajis02-3105	42	27	immersed	immerse	VERB
ajis02-3105	42	28	in	in	ADP
ajis02-3105	42	29	an	an	DET
ajis02-3105	42	30	activity	activity	NOUN
ajis02-3105	42	31	”	"	PUNCT
ajis02-3105	42	32	)	)	PUNCT
ajis02-3105	42	33	and	and	CCONJ
ajis02-3105	42	34	australasian	australasian	ADJ
ajis02-3105	42	35	journal	journal	NOUN
ajis02-3105	42	36	of	of	ADP
ajis02-3105	42	37	information	information	NOUN
ajis02-3105	42	38	systems	system	NOUN
ajis02-3105	42	39	sangroya	sangroya	NOUN
ajis02-3105	42	40	,	,	PUNCT
ajis02-3105	42	41	yadav	yadav	PROPN
ajis02-3105	42	42	&	&	CCONJ
ajis02-3105	42	43	joshi	joshi	PROPN
ajis02-3105	42	44	2021	2021	NUM
ajis02-3105	42	45	,	,	PUNCT
ajis02-3105	42	46	vol	vol	NOUN
ajis02-3105	42	47	25	25	NUM
ajis02-3105	42	48	,	,	PUNCT
ajis02-3105	42	49	research	research	NOUN
ajis02-3105	42	50	on	on	ADP
ajis02-3105	42	51	consumer	consumer	NOUN
ajis02-3105	42	52	evaluation	evaluation	NOUN
ajis02-3105	42	53	gamified	gamifie	VERB
ajis02-3105	42	54	interaction	interaction	NOUN
ajis02-3105	42	55	of	of	ADP
ajis02-3105	42	56	mobile	mobile	ADJ
ajis02-3105	42	57	applications	application	NOUN
ajis02-3105	42	58	3	3	NUM
ajis02-3105	42	59	consumer	consumer	NOUN
ajis02-3105	42	60	brand	brand	NOUN
ajis02-3105	42	61	engagement	engagement	NOUN
ajis02-3105	42	62	(	(	PUNCT
ajis02-3105	42	63	here	here	ADV
ajis02-3105	42	64	defined	define	VERB
ajis02-3105	42	65	as	as	ADP
ajis02-3105	42	66	“	"	PUNCT
ajis02-3105	42	67	consumers	consumer	NOUN
ajis02-3105	42	68	’	'	PUNCT
ajis02-3105	42	69	cognitive	cognitive	ADJ
ajis02-3105	42	70	,	,	PUNCT
ajis02-3105	42	71	emotional	emotional	ADJ
ajis02-3105	42	72	and	and	CCONJ
ajis02-3105	42	73	behavioural	behavioural	ADJ
ajis02-3105	42	74	activity	activity	NOUN
ajis02-3105	42	75	around	around	ADP
ajis02-3105	42	76	specific	specific	ADJ
ajis02-3105	42	77	consumer	consumer	NOUN
ajis02-3105	42	78	/	/	SYM
ajis02-3105	42	79	brand	brand	NOUN
ajis02-3105	42	80	interaction	interaction	NOUN
ajis02-3105	42	81	”	"	PUNCT
ajis02-3105	42	82	)	)	PUNCT
ajis02-3105	42	83	.	.	PUNCT
ajis02-3105	43	1	we	we	PRON
ajis02-3105	43	2	consider	consider	VERB
ajis02-3105	43	3	these	these	DET
ajis02-3105	43	4	two	two	NUM
ajis02-3105	43	5	concepts	concept	NOUN
ajis02-3105	43	6	are	be	AUX
ajis02-3105	43	7	appropriate	appropriate	ADJ
ajis02-3105	43	8	to	to	PART
ajis02-3105	43	9	examine	examine	VERB
ajis02-3105	43	10	the	the	DET
ajis02-3105	43	11	effect	effect	NOUN
ajis02-3105	43	12	of	of	ADP
ajis02-3105	43	13	gamification	gamification	NOUN
ajis02-3105	43	14	as	as	ADP
ajis02-3105	43	15	both	both	DET
ajis02-3105	43	16	help	help	NOUN
ajis02-3105	43	17	in	in	ADP
ajis02-3105	43	18	explaining	explain	VERB
ajis02-3105	43	19	consumers	consumer	NOUN
ajis02-3105	43	20	’	'	PUNCT
ajis02-3105	43	21	immersive	immersive	ADJ
ajis02-3105	43	22	engagement	engagement	NOUN
ajis02-3105	43	23	with	with	ADP
ajis02-3105	43	24	the	the	DET
ajis02-3105	43	25	brand	brand	NOUN
ajis02-3105	43	26	and	and	CCONJ
ajis02-3105	43	27	address	address	VERB
ajis02-3105	43	28	the	the	DET
ajis02-3105	43	29	outcome	outcome	NOUN
ajis02-3105	43	30	of	of	ADP
ajis02-3105	43	31	that	that	DET
ajis02-3105	43	32	engagement	engagement	NOUN
ajis02-3105	43	33	.	.	PUNCT
ajis02-3105	44	1	after	after	ADP
ajis02-3105	44	2	reviewing	review	VERB
ajis02-3105	44	3	previous	previous	ADJ
ajis02-3105	44	4	literature	literature	NOUN
ajis02-3105	44	5	,	,	PUNCT
ajis02-3105	44	6	the	the	DET
ajis02-3105	44	7	current	current	ADJ
ajis02-3105	44	8	study	study	NOUN
ajis02-3105	44	9	suggests	suggest	VERB
ajis02-3105	44	10	a	a	DET
ajis02-3105	44	11	conceptual	conceptual	ADJ
ajis02-3105	44	12	framework	framework	NOUN
ajis02-3105	44	13	whichdiscusses	whichdiscusse	VERB
ajis02-3105	44	14	the	the	DET
ajis02-3105	44	15	theoretical	theoretical	ADJ
ajis02-3105	44	16	underpinning	underpinning	NOUN
ajis02-3105	44	17	of	of	ADP
ajis02-3105	44	18	flow	flow	NOUN
ajis02-3105	44	19	and	and	CCONJ
ajis02-3105	44	20	consumer	consumer	NOUN
ajis02-3105	44	21	brand	brand	NOUN
ajis02-3105	44	22	engagement	engagement	NOUN
ajis02-3105	44	23	.	.	PUNCT
ajis02-3105	45	1	for	for	ADP
ajis02-3105	45	2	empirical	empirical	ADJ
ajis02-3105	45	3	examination	examination	NOUN
ajis02-3105	45	4	of	of	ADP
ajis02-3105	45	5	consumers	consumer	NOUN
ajis02-3105	45	6	’	'	PUNCT
ajis02-3105	45	7	flow	flow	NOUN
ajis02-3105	45	8	in	in	ADP
ajis02-3105	45	9	gamification	gamification	NOUN
ajis02-3105	45	10	,	,	PUNCT
ajis02-3105	45	11	this	this	DET
ajis02-3105	45	12	study	study	NOUN
ajis02-3105	45	13	followed	follow	VERB
ajis02-3105	45	14	a	a	DET
ajis02-3105	45	15	quantitative	quantitative	ADJ
ajis02-3105	45	16	approach	approach	NOUN
ajis02-3105	45	17	.	.	PUNCT
ajis02-3105	46	1	in	in	ADP
ajis02-3105	46	2	current	current	ADJ
ajis02-3105	46	3	study	study	NOUN
ajis02-3105	46	4	,	,	PUNCT
ajis02-3105	46	5	a	a	DET
ajis02-3105	46	6	survey	survey	NOUN
ajis02-3105	46	7	questionnaire	questionnaire	NOUN
ajis02-3105	46	8	was	be	AUX
ajis02-3105	46	9	developed	develop	VERB
ajis02-3105	46	10	and	and	CCONJ
ajis02-3105	46	11	used	use	VERB
ajis02-3105	46	12	for	for	ADP
ajis02-3105	46	13	collecting	collect	VERB
ajis02-3105	46	14	data	datum	NOUN
ajis02-3105	46	15	from	from	ADP
ajis02-3105	46	16	consumers	consumer	NOUN
ajis02-3105	46	17	’	'	PUNCT
ajis02-3105	46	18	two	two	NUM
ajis02-3105	46	19	gamified	gamifie	VERB
ajis02-3105	46	20	mobile	mobile	ADJ
ajis02-3105	46	21	applications	application	NOUN
ajis02-3105	46	22	.	.	PUNCT
ajis02-3105	47	1	this	this	DET
ajis02-3105	47	2	research	research	NOUN
ajis02-3105	47	3	leads	lead	VERB
ajis02-3105	47	4	to	to	ADP
ajis02-3105	47	5	two	two	NUM
ajis02-3105	47	6	ways	way	NOUN
ajis02-3105	47	7	of	of	ADP
ajis02-3105	47	8	interpreting	interpret	VERB
ajis02-3105	47	9	gamification	gamification	NOUN
ajis02-3105	47	10	in	in	ADP
ajis02-3105	47	11	branding	branding	NOUN
ajis02-3105	47	12	literature	literature	NOUN
ajis02-3105	47	13	.	.	PUNCT
ajis02-3105	48	1	firstly	firstly	ADV
ajis02-3105	48	2	,	,	PUNCT
ajis02-3105	48	3	this	this	DET
ajis02-3105	48	4	study	study	NOUN
ajis02-3105	48	5	provides	provide	VERB
ajis02-3105	48	6	first	first	ADV
ajis02-3105	48	7	of	of	ADP
ajis02-3105	48	8	its	its	PRON
ajis02-3105	48	9	kind	kind	ADJ
ajis02-3105	48	10	empirical	empirical	ADJ
ajis02-3105	48	11	examination	examination	NOUN
ajis02-3105	48	12	of	of	ADP
ajis02-3105	48	13	the	the	DET
ajis02-3105	48	14	mechanism	mechanism	NOUN
ajis02-3105	48	15	of	of	ADP
ajis02-3105	48	16	gamified	gamifie	VERB
ajis02-3105	48	17	consumer	consumer	NOUN
ajis02-3105	48	18	experience	experience	NOUN
ajis02-3105	48	19	facilitating	facilitate	VERB
ajis02-3105	48	20	brand	brand	NOUN
ajis02-3105	48	21	usage	usage	NOUN
ajis02-3105	48	22	intent	intent	NOUN
ajis02-3105	48	23	.	.	PUNCT
ajis02-3105	49	1	the	the	DET
ajis02-3105	49	2	current	current	ADJ
ajis02-3105	49	3	research	research	NOUN
ajis02-3105	49	4	thus	thus	ADV
ajis02-3105	49	5	contributes	contribute	VERB
ajis02-3105	49	6	to	to	ADP
ajis02-3105	49	7	the	the	DET
ajis02-3105	49	8	literature	literature	NOUN
ajis02-3105	49	9	that	that	PRON
ajis02-3105	49	10	investigates	investigate	VERB
ajis02-3105	49	11	influence	influence	NOUN
ajis02-3105	49	12	of	of	ADP
ajis02-3105	49	13	flow	flow	NOUN
ajis02-3105	49	14	of	of	ADP
ajis02-3105	49	15	games	game	NOUN
ajis02-3105	49	16	on	on	ADP
ajis02-3105	49	17	brand	brand	NOUN
ajis02-3105	49	18	specific	specific	ADJ
ajis02-3105	49	19	outcomes	outcome	NOUN
ajis02-3105	49	20	(	(	PUNCT
ajis02-3105	49	21	lee	lee	PROPN
ajis02-3105	49	22	et	et	PROPN
ajis02-3105	49	23	al	al	PROPN
ajis02-3105	49	24	.	.	PROPN
ajis02-3105	49	25	,	,	PUNCT
ajis02-3105	49	26	2014	2014	NUM
ajis02-3105	49	27	)	)	PUNCT
ajis02-3105	49	28	.	.	PUNCT
ajis02-3105	50	1	secondly	secondly	ADV
ajis02-3105	50	2	,	,	PUNCT
ajis02-3105	50	3	we	we	PRON
ajis02-3105	50	4	also	also	ADV
ajis02-3105	50	5	study	study	VERB
ajis02-3105	50	6	the	the	DET
ajis02-3105	50	7	critical	critical	ADJ
ajis02-3105	50	8	psychological	psychological	ADJ
ajis02-3105	50	9	processes	process	NOUN
ajis02-3105	50	10	of	of	ADP
ajis02-3105	50	11	gamified	gamified	ADJ
ajis02-3105	50	12	interaction	interaction	NOUN
ajis02-3105	50	13	on	on	ADP
ajis02-3105	50	14	brand	brand	NOUN
ajis02-3105	50	15	preference	preference	NOUN
ajis02-3105	50	16	through	through	ADP
ajis02-3105	50	17	consumer	consumer	NOUN
ajis02-3105	50	18	brand	brand	NOUN
ajis02-3105	50	19	engagement	engagement	NOUN
ajis02-3105	50	20	(	(	PUNCT
ajis02-3105	50	21	kuo	kuo	PROPN
ajis02-3105	50	22	&	&	CCONJ
ajis02-3105	50	23	rice	rice	PROPN
ajis02-3105	50	24	,	,	PUNCT
ajis02-3105	50	25	2015	2015	NUM
ajis02-3105	50	26	)	)	PUNCT
ajis02-3105	50	27	.	.	PUNCT
ajis02-3105	51	1	overall	overall	ADV
ajis02-3105	51	2	,	,	PUNCT
ajis02-3105	51	3	the	the	DET
ajis02-3105	51	4	results	result	NOUN
ajis02-3105	51	5	of	of	ADP
ajis02-3105	51	6	current	current	ADJ
ajis02-3105	51	7	research	research	NOUN
ajis02-3105	51	8	exhibit	exhibit	VERB
ajis02-3105	51	9	how	how	SCONJ
ajis02-3105	51	10	gamification	gamification	NOUN
ajis02-3105	51	11	can	can	AUX
ajis02-3105	51	12	be	be	AUX
ajis02-3105	51	13	used	use	VERB
ajis02-3105	51	14	as	as	ADP
ajis02-3105	51	15	tool	tool	NOUN
ajis02-3105	51	16	by	by	ADP
ajis02-3105	51	17	organisations	organisation	NOUN
ajis02-3105	51	18	for	for	ADP
ajis02-3105	51	19	creating	create	VERB
ajis02-3105	51	20	compelling	compelling	ADJ
ajis02-3105	51	21	experience	experience	NOUN
ajis02-3105	51	22	that	that	PRON
ajis02-3105	51	23	lead	lead	VERB
ajis02-3105	51	24	to	to	ADP
ajis02-3105	51	25	sustainable	sustainable	ADJ
ajis02-3105	51	26	consumer	consumer	NOUN
ajis02-3105	51	27	brand	brand	NOUN
ajis02-3105	51	28	relationship	relationship	NOUN
ajis02-3105	51	29	.	.	PUNCT
ajis02-3105	52	1	in	in	ADP
ajis02-3105	52	2	rest	rest	NOUN
ajis02-3105	52	3	of	of	ADP
ajis02-3105	52	4	the	the	DET
ajis02-3105	52	5	paper	paper	NOUN
ajis02-3105	52	6	,	,	PUNCT
ajis02-3105	52	7	we	we	PRON
ajis02-3105	52	8	first	first	ADV
ajis02-3105	52	9	review	review	VERB
ajis02-3105	52	10	prior	prior	ADJ
ajis02-3105	52	11	studies	study	NOUN
ajis02-3105	52	12	on	on	ADP
ajis02-3105	52	13	gamification	gamification	NOUN
ajis02-3105	52	14	and	and	CCONJ
ajis02-3105	52	15	flow	flow	NOUN
ajis02-3105	52	16	theory	theory	NOUN
ajis02-3105	52	17	.	.	PUNCT
ajis02-3105	53	1	then	then	ADV
ajis02-3105	53	2	we	we	PRON
ajis02-3105	53	3	develop	develop	VERB
ajis02-3105	53	4	theoretical	theoretical	ADJ
ajis02-3105	53	5	model	model	NOUN
ajis02-3105	53	6	linking	link	VERB
ajis02-3105	53	7	gamified	gamifie	VERB
ajis02-3105	53	8	flow	flow	NOUN
ajis02-3105	53	9	to	to	ADP
ajis02-3105	53	10	brand	brand	NOUN
ajis02-3105	53	11	usage	usage	NOUN
ajis02-3105	53	12	intent	intent	NOUN
ajis02-3105	53	13	through	through	ADP
ajis02-3105	53	14	consumer	consumer	NOUN
ajis02-3105	53	15	brand	brand	NOUN
ajis02-3105	53	16	engagement	engagement	NOUN
ajis02-3105	53	17	.	.	PUNCT
ajis02-3105	54	1	section	section	NOUN
ajis02-3105	54	2	3	3	NUM
ajis02-3105	54	3	presents	present	VERB
ajis02-3105	54	4	the	the	DET
ajis02-3105	54	5	questionnaire	questionnaire	NOUN
ajis02-3105	54	6	used	use	VERB
ajis02-3105	54	7	for	for	ADP
ajis02-3105	54	8	examining	examine	VERB
ajis02-3105	54	9	the	the	DET
ajis02-3105	54	10	hypotheses	hypothesis	NOUN
ajis02-3105	54	11	,	,	PUNCT
ajis02-3105	54	12	explains	explain	VERB
ajis02-3105	54	13	sample	sample	NOUN
ajis02-3105	54	14	data	datum	NOUN
ajis02-3105	54	15	and	and	CCONJ
ajis02-3105	54	16	research	research	NOUN
ajis02-3105	54	17	methods	method	NOUN
ajis02-3105	54	18	used	use	VERB
ajis02-3105	54	19	for	for	ADP
ajis02-3105	54	20	examination	examination	NOUN
ajis02-3105	54	21	.	.	PUNCT
ajis02-3105	55	1	finally	finally	ADV
ajis02-3105	55	2	,	,	PUNCT
ajis02-3105	55	3	the	the	DET
ajis02-3105	55	4	paper	paper	NOUN
ajis02-3105	55	5	provides	provide	VERB
ajis02-3105	55	6	suggestions	suggestion	NOUN
ajis02-3105	55	7	for	for	ADP
ajis02-3105	55	8	marketing	marketing	NOUN
ajis02-3105	55	9	theory	theory	NOUN
ajis02-3105	55	10	and	and	CCONJ
ajis02-3105	55	11	practices	practice	NOUN
ajis02-3105	55	12	.	.	PUNCT
ajis02-3105	56	1	2	2	NUM
ajis02-3105	56	2	literature	literature	NOUN
ajis02-3105	56	3	review	review	NOUN
ajis02-3105	56	4	and	and	CCONJ
ajis02-3105	56	5	conceptual	conceptual	ADJ
ajis02-3105	56	6	development	development	NOUN
ajis02-3105	56	7	2.1	2.1	NUM
ajis02-3105	56	8	gamification	gamification	NOUN
ajis02-3105	56	9	the	the	DET
ajis02-3105	56	10	phenomenal	phenomenal	ADJ
ajis02-3105	56	11	success	success	NOUN
ajis02-3105	56	12	of	of	ADP
ajis02-3105	56	13	video	video	NOUN
ajis02-3105	56	14	games	game	NOUN
ajis02-3105	56	15	has	have	AUX
ajis02-3105	56	16	led	lead	VERB
ajis02-3105	56	17	industry	industry	NOUN
ajis02-3105	56	18	and	and	CCONJ
ajis02-3105	56	19	academia	academia	NOUN
ajis02-3105	56	20	to	to	PART
ajis02-3105	56	21	study	study	VERB
ajis02-3105	56	22	what	what	PRON
ajis02-3105	56	23	makes	make	VERB
ajis02-3105	56	24	games	game	NOUN
ajis02-3105	56	25	so	so	ADV
ajis02-3105	56	26	engaging	engaging	ADJ
ajis02-3105	56	27	.	.	PUNCT
ajis02-3105	57	1	marketers	marketer	NOUN
ajis02-3105	57	2	are	be	AUX
ajis02-3105	57	3	trying	try	VERB
ajis02-3105	57	4	to	to	PART
ajis02-3105	57	5	use	use	VERB
ajis02-3105	57	6	this	this	DET
ajis02-3105	57	7	learning	learning	NOUN
ajis02-3105	57	8	to	to	PART
ajis02-3105	57	9	transform	transform	VERB
ajis02-3105	57	10	routine	routine	ADJ
ajis02-3105	57	11	consumer	consumer	NOUN
ajis02-3105	57	12	behaviour	behaviour	NOUN
ajis02-3105	57	13	into	into	ADP
ajis02-3105	57	14	pleasant	pleasant	ADJ
ajis02-3105	57	15	experiences	experience	NOUN
ajis02-3105	57	16	(	(	PUNCT
ajis02-3105	57	17	robson	robson	NOUN
ajis02-3105	57	18	et	et	PROPN
ajis02-3105	57	19	al	al	PROPN
ajis02-3105	57	20	.	.	PROPN
ajis02-3105	57	21	,	,	PUNCT
ajis02-3105	57	22	2015	2015	NUM
ajis02-3105	57	23	)	)	PUNCT
ajis02-3105	57	24	.	.	PUNCT
ajis02-3105	58	1	this	this	DET
ajis02-3105	58	2	method	method	NOUN
ajis02-3105	58	3	of	of	ADP
ajis02-3105	58	4	transferring	transfer	VERB
ajis02-3105	58	5	mechanics	mechanic	NOUN
ajis02-3105	58	6	of	of	ADP
ajis02-3105	58	7	gaming	gaming	NOUN
ajis02-3105	58	8	in	in	ADP
ajis02-3105	58	9	non	non	ADJ
ajis02-3105	58	10	-	-	ADJ
ajis02-3105	58	11	game	game	ADJ
ajis02-3105	58	12	context	context	NOUN
ajis02-3105	58	13	,	,	PUNCT
ajis02-3105	58	14	referred	refer	VERB
ajis02-3105	58	15	as	as	ADP
ajis02-3105	58	16	gamification	gamification	NOUN
ajis02-3105	58	17	,	,	PUNCT
ajis02-3105	58	18	becomes	become	VERB
ajis02-3105	58	19	an	an	DET
ajis02-3105	58	20	extremely	extremely	ADV
ajis02-3105	58	21	popular	popular	ADJ
ajis02-3105	58	22	practice	practice	NOUN
ajis02-3105	58	23	in	in	ADP
ajis02-3105	58	24	business	business	NOUN
ajis02-3105	58	25	(	(	PUNCT
ajis02-3105	58	26	werbach	werbach	NOUN
ajis02-3105	58	27	&	&	CCONJ
ajis02-3105	58	28	hunter	hunter	NOUN
ajis02-3105	58	29	,	,	PUNCT
ajis02-3105	58	30	2012	2012	NUM
ajis02-3105	58	31	)	)	PUNCT
ajis02-3105	58	32	.	.	PUNCT
ajis02-3105	59	1	in	in	ADP
ajis02-3105	59	2	a	a	DET
ajis02-3105	59	3	very	very	ADV
ajis02-3105	59	4	limited	limited	ADJ
ajis02-3105	59	5	time	time	NOUN
ajis02-3105	59	6	,	,	PUNCT
ajis02-3105	59	7	this	this	DET
ajis02-3105	59	8	concept	concept	NOUN
ajis02-3105	59	9	has	have	AUX
ajis02-3105	59	10	been	be	AUX
ajis02-3105	59	11	studied	study	VERB
ajis02-3105	59	12	in	in	ADP
ajis02-3105	59	13	different	different	ADJ
ajis02-3105	59	14	management	management	NOUN
ajis02-3105	59	15	contexts	contexts	NOUN
ajis02-3105	59	16	,	,	PUNCT
ajis02-3105	59	17	like	like	ADP
ajis02-3105	59	18	innovation	innovation	NOUN
ajis02-3105	59	19	(	(	PUNCT
ajis02-3105	59	20	roth	roth	PROPN
ajis02-3105	59	21	,	,	PUNCT
ajis02-3105	59	22	schneckenberg	schneckenberg	PROPN
ajis02-3105	59	23	&	&	CCONJ
ajis02-3105	59	24	tsai	tsai	PROPN
ajis02-3105	59	25	2015	2015	NUM
ajis02-3105	59	26	)	)	PUNCT
ajis02-3105	59	27	,	,	PUNCT
ajis02-3105	59	28	organizational	organizational	ADJ
ajis02-3105	59	29	governance	governance	NOUN
ajis02-3105	59	30	(	(	PUNCT
ajis02-3105	59	31	farzan	farzan	NOUN
ajis02-3105	59	32	&	&	CCONJ
ajis02-3105	59	33	brusilovsky	brusilovsky	ADJ
ajis02-3105	59	34	2011	2011	NUM
ajis02-3105	59	35	)	)	PUNCT
ajis02-3105	59	36	,	,	PUNCT
ajis02-3105	59	37	services	service	NOUN
ajis02-3105	59	38	(	(	PUNCT
ajis02-3105	59	39	hamari	hamari	X
ajis02-3105	59	40	&	&	CCONJ
ajis02-3105	59	41	koivisto	koivisto	PROPN
ajis02-3105	59	42	2015	2015	NUM
ajis02-3105	59	43	)	)	PUNCT
ajis02-3105	59	44	,	,	PUNCT
ajis02-3105	59	45	banking	banking	NOUN
ajis02-3105	59	46	(	(	PUNCT
ajis02-3105	59	47	rodrigues	rodrigues	PROPN
ajis02-3105	59	48	,	,	PUNCT
ajis02-3105	59	49	oliveira	oliveira	PROPN
ajis02-3105	59	50	,	,	PUNCT
ajis02-3105	59	51	&	&	CCONJ
ajis02-3105	59	52	costa	costa	PROPN
ajis02-3105	59	53	,	,	PUNCT
ajis02-3105	59	54	2016	2016	NUM
ajis02-3105	59	55	)	)	PUNCT
ajis02-3105	59	56	and	and	CCONJ
ajis02-3105	59	57	e	e	NOUN
ajis02-3105	59	58	-	-	NOUN
ajis02-3105	59	59	commerce	commerce	NOUN
ajis02-3105	59	60	(	(	PUNCT
ajis02-3105	59	61	insley	insley	PROPN
ajis02-3105	59	62	&	&	CCONJ
ajis02-3105	59	63	nunan	nunan	PROPN
ajis02-3105	59	64	,	,	PUNCT
ajis02-3105	59	65	2014	2014	NUM
ajis02-3105	59	66	)	)	PUNCT
ajis02-3105	59	67	.	.	PUNCT
ajis02-3105	60	1	in	in	ADP
ajis02-3105	60	2	literature	literature	NOUN
ajis02-3105	60	3	,	,	PUNCT
ajis02-3105	60	4	gamification	gamification	NOUN
ajis02-3105	60	5	has	have	AUX
ajis02-3105	60	6	been	be	AUX
ajis02-3105	60	7	largely	largely	ADV
ajis02-3105	60	8	studied	study	VERB
ajis02-3105	60	9	around	around	ADP
ajis02-3105	60	10	two	two	NUM
ajis02-3105	60	11	perspectives	perspective	NOUN
ajis02-3105	60	12	i.e.	i.e.	X
ajis02-3105	60	13	designer	designer	NOUN
ajis02-3105	60	14	and	and	CCONJ
ajis02-3105	60	15	consumer	consumer	NOUN
ajis02-3105	60	16	.	.	PUNCT
ajis02-3105	61	1	the	the	DET
ajis02-3105	61	2	designer	designer	NOUN
ajis02-3105	61	3	perspective	perspective	NOUN
ajis02-3105	61	4	,	,	PUNCT
ajis02-3105	61	5	introduced	introduce	VERB
ajis02-3105	61	6	by	by	ADP
ajis02-3105	61	7	deterding	deterde	VERB
ajis02-3105	61	8	et	et	PROPN
ajis02-3105	61	9	al	al	PROPN
ajis02-3105	61	10	.	.	PUNCT
ajis02-3105	61	11	(	(	PUNCT
ajis02-3105	61	12	2011	2011	NUM
ajis02-3105	61	13	)	)	PUNCT
ajis02-3105	61	14	,	,	PUNCT
ajis02-3105	61	15	defined	define	VERB
ajis02-3105	61	16	gamification	gamification	NOUN
ajis02-3105	61	17	“	"	PUNCT
ajis02-3105	61	18	as	as	ADP
ajis02-3105	61	19	the	the	DET
ajis02-3105	61	20	introduction	introduction	NOUN
ajis02-3105	61	21	of	of	ADP
ajis02-3105	61	22	game	game	NOUN
ajis02-3105	61	23	mechanics	mechanic	NOUN
ajis02-3105	61	24	and	and	CCONJ
ajis02-3105	61	25	elements	element	NOUN
ajis02-3105	61	26	(	(	PUNCT
ajis02-3105	61	27	rather	rather	ADV
ajis02-3105	61	28	than	than	ADP
ajis02-3105	61	29	full	full	ADJ
ajis02-3105	61	30	-	-	PUNCT
ajis02-3105	61	31	fledged	fledge	VERB
ajis02-3105	61	32	games	game	NOUN
ajis02-3105	61	33	)	)	PUNCT
ajis02-3105	61	34	to	to	PART
ajis02-3105	61	35	design	design	VERB
ajis02-3105	61	36	non	non	ADJ
ajis02-3105	61	37	-	-	ADJ
ajis02-3105	61	38	game	game	ADJ
ajis02-3105	61	39	contexts	contexts	NOUN
ajis02-3105	61	40	”	"	PUNCT
ajis02-3105	61	41	(	(	PUNCT
ajis02-3105	61	42	p.	p.	NOUN
ajis02-3105	61	43	5	5	NUM
ajis02-3105	61	44	)	)	PUNCT
ajis02-3105	61	45	.	.	PUNCT
ajis02-3105	62	1	whereas	whereas	SCONJ
ajis02-3105	62	2	,	,	PUNCT
ajis02-3105	62	3	more	more	ADV
ajis02-3105	62	4	recently	recently	ADV
ajis02-3105	62	5	,	,	PUNCT
ajis02-3105	62	6	huotari	huotari	ADJ
ajis02-3105	62	7	and	and	CCONJ
ajis02-3105	62	8	hamari	hamari	ADJ
ajis02-3105	62	9	(	(	PUNCT
ajis02-3105	62	10	2017	2017	NUM
ajis02-3105	62	11	)	)	PUNCT
ajis02-3105	62	12	has	have	AUX
ajis02-3105	62	13	taken	take	VERB
ajis02-3105	62	14	the	the	DET
ajis02-3105	62	15	customer	customer	NOUN
ajis02-3105	62	16	-	-	PUNCT
ajis02-3105	62	17	oriented	orient	VERB
ajis02-3105	62	18	approach	approach	NOUN
ajis02-3105	62	19	and	and	CCONJ
ajis02-3105	62	20	defined	define	VERB
ajis02-3105	62	21	gamification	gamification	NOUN
ajis02-3105	62	22	as	as	ADP
ajis02-3105	62	23	“	"	PUNCT
ajis02-3105	62	24	a	a	DET
ajis02-3105	62	25	process	process	NOUN
ajis02-3105	62	26	of	of	ADP
ajis02-3105	62	27	enhancing	enhance	VERB
ajis02-3105	62	28	a	a	DET
ajis02-3105	62	29	service	service	NOUN
ajis02-3105	62	30	with	with	ADP
ajis02-3105	62	31	affordances	affordance	NOUN
ajis02-3105	62	32	for	for	ADP
ajis02-3105	62	33	gameful	gameful	ADJ
ajis02-3105	62	34	experience	experience	NOUN
ajis02-3105	62	35	to	to	PART
ajis02-3105	62	36	support	support	VERB
ajis02-3105	62	37	customers	customer	NOUN
ajis02-3105	62	38	'	'	PART
ajis02-3105	62	39	overall	overall	ADJ
ajis02-3105	62	40	value	value	NOUN
ajis02-3105	62	41	creation	creation	NOUN
ajis02-3105	62	42	”	"	PUNCT
ajis02-3105	62	43	(	(	PUNCT
ajis02-3105	62	44	p.	p.	NOUN
ajis02-3105	62	45	25	25	NUM
ajis02-3105	62	46	)	)	PUNCT
ajis02-3105	62	47	.	.	PUNCT
ajis02-3105	63	1	it	it	PRON
ajis02-3105	63	2	focusses	focusse	VERB
ajis02-3105	63	3	largely	largely	ADV
ajis02-3105	63	4	on	on	ADP
ajis02-3105	63	5	gameful	gameful	ADJ
ajis02-3105	63	6	consumer	consumer	NOUN
ajis02-3105	63	7	experiences	experience	NOUN
ajis02-3105	63	8	which	which	PRON
ajis02-3105	63	9	are	be	AUX
ajis02-3105	63	10	created	create	VERB
ajis02-3105	63	11	through	through	ADP
ajis02-3105	63	12	gamified	gamifie	VERB
ajis02-3105	63	13	interaction	interaction	NOUN
ajis02-3105	63	14	.	.	PUNCT
ajis02-3105	64	1	huotari	huotari	PROPN
ajis02-3105	64	2	and	and	CCONJ
ajis02-3105	64	3	hamari	hamari	ADJ
ajis02-3105	64	4	(	(	PUNCT
ajis02-3105	64	5	2017	2017	NUM
ajis02-3105	64	6	)	)	PUNCT
ajis02-3105	64	7	,	,	PUNCT
ajis02-3105	64	8	further	far	ADV
ajis02-3105	64	9	explained	explain	VERB
ajis02-3105	64	10	gameful	gameful	ADJ
ajis02-3105	64	11	experience	experience	NOUN
ajis02-3105	64	12	as	as	ADP
ajis02-3105	64	13	“	"	PUNCT
ajis02-3105	64	14	the	the	DET
ajis02-3105	64	15	intrinsically	intrinsically	ADV
ajis02-3105	64	16	motivating	motivating	NOUN
ajis02-3105	64	17	experience	experience	NOUN
ajis02-3105	64	18	customers	customer	NOUN
ajis02-3105	64	19	’	'	PUNCT
ajis02-3105	64	20	live	live	VERB
ajis02-3105	64	21	when	when	SCONJ
ajis02-3105	64	22	they	they	PRON
ajis02-3105	64	23	are	be	AUX
ajis02-3105	64	24	interacting	interact	VERB
ajis02-3105	64	25	with	with	ADP
ajis02-3105	64	26	the	the	DET
ajis02-3105	64	27	gamified	gamifie	VERB
ajis02-3105	64	28	settings	setting	NOUN
ajis02-3105	64	29	”	"	PUNCT
ajis02-3105	64	30	.	.	PUNCT
ajis02-3105	65	1	previous	previous	ADJ
ajis02-3105	65	2	studies	study	NOUN
ajis02-3105	65	3	suggest	suggest	VERB
ajis02-3105	65	4	use	use	NOUN
ajis02-3105	65	5	of	of	ADP
ajis02-3105	65	6	flow	flow	NOUN
ajis02-3105	65	7	theory	theory	NOUN
ajis02-3105	65	8	to	to	PART
ajis02-3105	65	9	understand	understand	VERB
ajis02-3105	65	10	these	these	DET
ajis02-3105	65	11	immersive	immersive	ADJ
ajis02-3105	65	12	consumer	consumer	NOUN
ajis02-3105	65	13	experiences	experience	NOUN
ajis02-3105	65	14	generated	generate	VERB
ajis02-3105	65	15	during	during	ADP
ajis02-3105	65	16	gamified	gamifie	VERB
ajis02-3105	65	17	interaction	interaction	NOUN
ajis02-3105	65	18	(	(	PUNCT
ajis02-3105	65	19	berger	berger	PROPN
ajis02-3105	65	20	et	et	PROPN
ajis02-3105	65	21	al	al	PROPN
ajis02-3105	65	22	.	.	PROPN
ajis02-3105	65	23	,	,	PUNCT
ajis02-3105	65	24	2018	2018	NUM
ajis02-3105	65	25	)	)	PUNCT
ajis02-3105	65	26	.	.	PUNCT
ajis02-3105	66	1	further	far	ADV
ajis02-3105	66	2	,	,	PUNCT
ajis02-3105	66	3	huotari	huotari	ADJ
ajis02-3105	66	4	and	and	CCONJ
ajis02-3105	66	5	hamari	hamari	ADJ
ajis02-3105	66	6	(	(	PUNCT
ajis02-3105	66	7	2017	2017	NUM
ajis02-3105	66	8	)	)	PUNCT
ajis02-3105	66	9	definition	definition	NOUN
ajis02-3105	66	10	also	also	ADV
ajis02-3105	66	11	stressed	stress	VERB
ajis02-3105	66	12	on	on	ADP
ajis02-3105	66	13	value	value	NOUN
ajis02-3105	66	14	creation	creation	NOUN
ajis02-3105	66	15	through	through	ADP
ajis02-3105	66	16	gamification	gamification	NOUN
ajis02-3105	66	17	process	process	NOUN
ajis02-3105	66	18	.	.	PUNCT
ajis02-3105	67	1	customer	customer	NOUN
ajis02-3105	67	2	engagement	engagement	NOUN
ajis02-3105	67	3	can	can	AUX
ajis02-3105	67	4	be	be	AUX
ajis02-3105	67	5	potential	potential	ADJ
ajis02-3105	67	6	positive	positive	ADJ
ajis02-3105	67	7	outcome	outcome	NOUN
ajis02-3105	67	8	that	that	PRON
ajis02-3105	67	9	is	be	AUX
ajis02-3105	67	10	generated	generate	VERB
ajis02-3105	67	11	through	through	ADP
ajis02-3105	67	12	the	the	DET
ajis02-3105	67	13	consumers	consumer	NOUN
ajis02-3105	67	14	’	'	PUNCT
ajis02-3105	67	15	immersive	immersive	ADJ
ajis02-3105	67	16	interaction	interaction	NOUN
ajis02-3105	67	17	with	with	ADP
ajis02-3105	67	18	brands	brand	NOUN
ajis02-3105	67	19	(	(	PUNCT
ajis02-3105	67	20	hammedi	hammedi	PROPN
ajis02-3105	67	21	,	,	PUNCT
ajis02-3105	67	22	leclercq	leclercq	PROPN
ajis02-3105	67	23	&	&	CCONJ
ajis02-3105	67	24	van	van	PROPN
ajis02-3105	67	25	riel	riel	PROPN
ajis02-3105	67	26	,	,	PUNCT
ajis02-3105	67	27	2017	2017	NUM
ajis02-3105	67	28	)	)	PUNCT
ajis02-3105	67	29	.	.	PUNCT
ajis02-3105	68	1	flow	flow	VERB
ajis02-3105	68	2	australasian	australasian	ADJ
ajis02-3105	68	3	journal	journal	NOUN
ajis02-3105	68	4	of	of	ADP
ajis02-3105	68	5	information	information	NOUN
ajis02-3105	68	6	systems	system	NOUN
ajis02-3105	68	7	sangroya	sangroya	NOUN
ajis02-3105	68	8	,	,	PUNCT
ajis02-3105	68	9	yadav	yadav	PROPN
ajis02-3105	68	10	&	&	CCONJ
ajis02-3105	68	11	joshi	joshi	PROPN
ajis02-3105	68	12	2021	2021	NUM
ajis02-3105	68	13	,	,	PUNCT
ajis02-3105	68	14	vol	vol	NOUN
ajis02-3105	68	15	25	25	NUM
ajis02-3105	68	16	,	,	PUNCT
ajis02-3105	68	17	research	research	NOUN
ajis02-3105	68	18	on	on	ADP
ajis02-3105	68	19	consumer	consumer	NOUN
ajis02-3105	68	20	evaluation	evaluation	NOUN
ajis02-3105	68	21	gamified	gamifie	VERB
ajis02-3105	68	22	interaction	interaction	NOUN
ajis02-3105	68	23	of	of	ADP
ajis02-3105	68	24	mobile	mobile	ADJ
ajis02-3105	68	25	applications	application	NOUN
ajis02-3105	68	26	4	4	NUM
ajis02-3105	68	27	theory	theory	NOUN
ajis02-3105	68	28	can	can	AUX
ajis02-3105	68	29	also	also	ADV
ajis02-3105	68	30	be	be	AUX
ajis02-3105	68	31	used	use	VERB
ajis02-3105	68	32	to	to	PART
ajis02-3105	68	33	study	study	VERB
ajis02-3105	68	34	effect	effect	NOUN
ajis02-3105	68	35	of	of	ADP
ajis02-3105	68	36	consumers	consumer	NOUN
ajis02-3105	68	37	’	'	PUNCT
ajis02-3105	68	38	gamified	gamifie	VERB
ajis02-3105	68	39	experience	experience	NOUN
ajis02-3105	68	40	on	on	ADP
ajis02-3105	68	41	consumer	consumer	NOUN
ajis02-3105	68	42	brand	brand	NOUN
ajis02-3105	68	43	relationship	relationship	NOUN
ajis02-3105	68	44	(	(	PUNCT
ajis02-3105	68	45	berger	berger	PROPN
ajis02-3105	68	46	et	et	PROPN
ajis02-3105	68	47	al	al	PROPN
ajis02-3105	68	48	.	.	PROPN
ajis02-3105	68	49	,	,	PUNCT
ajis02-3105	68	50	2017	2017	NUM
ajis02-3105	68	51	)	)	PUNCT
ajis02-3105	68	52	.	.	PUNCT
ajis02-3105	69	1	thus	thus	ADV
ajis02-3105	69	2	,	,	PUNCT
ajis02-3105	69	3	current	current	ADJ
ajis02-3105	69	4	study	study	NOUN
ajis02-3105	69	5	uses	use	VERB
ajis02-3105	69	6	flow	flow	NOUN
ajis02-3105	69	7	theory	theory	NOUN
ajis02-3105	69	8	framework	framework	NOUN
ajis02-3105	69	9	to	to	PART
ajis02-3105	69	10	understand	understand	VERB
ajis02-3105	69	11	the	the	DET
ajis02-3105	69	12	underlying	underlie	VERB
ajis02-3105	69	13	gamification	gamification	NOUN
ajis02-3105	69	14	process	process	NOUN
ajis02-3105	69	15	and	and	CCONJ
ajis02-3105	69	16	its	its	PRON
ajis02-3105	69	17	potential	potential	ADJ
ajis02-3105	69	18	outcomes	outcome	NOUN
ajis02-3105	69	19	.	.	PUNCT
ajis02-3105	70	1	2.2	2.2	NUM
ajis02-3105	70	2	flow	flow	NOUN
ajis02-3105	70	3	theory	theory	NOUN
ajis02-3105	70	4	flow	flow	NOUN
ajis02-3105	70	5	or	or	CCONJ
ajis02-3105	70	6	immersive	immersive	ADJ
ajis02-3105	70	7	flow	flow	NOUN
ajis02-3105	70	8	commonly	commonly	ADV
ajis02-3105	70	9	used	use	VERB
ajis02-3105	70	10	to	to	PART
ajis02-3105	70	11	describe	describe	VERB
ajis02-3105	70	12	a	a	DET
ajis02-3105	70	13	psychological	psychological	ADJ
ajis02-3105	70	14	state	state	NOUN
ajis02-3105	70	15	in	in	ADP
ajis02-3105	70	16	which	which	PRON
ajis02-3105	70	17	a	a	DET
ajis02-3105	70	18	person	person	NOUN
ajis02-3105	70	19	is	be	AUX
ajis02-3105	70	20	completely	completely	ADV
ajis02-3105	70	21	immersed	immersed	ADJ
ajis02-3105	70	22	and	and	CCONJ
ajis02-3105	70	23	involved	involve	VERB
ajis02-3105	70	24	in	in	ADP
ajis02-3105	70	25	an	an	DET
ajis02-3105	70	26	activity	activity	NOUN
ajis02-3105	70	27	(	(	PUNCT
ajis02-3105	70	28	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	70	29	&	&	CCONJ
ajis02-3105	70	30	lefevre	lefevre	PROPN
ajis02-3105	70	31	,	,	PUNCT
ajis02-3105	70	32	1989	1989	NUM
ajis02-3105	70	33	)	)	PUNCT
ajis02-3105	70	34	.	.	PUNCT
ajis02-3105	71	1	as	as	SCONJ
ajis02-3105	71	2	defined	define	VERB
ajis02-3105	71	3	by	by	ADP
ajis02-3105	71	4	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	71	5	(	(	PUNCT
ajis02-3105	71	6	1990	1990	NUM
ajis02-3105	71	7	)	)	PUNCT
ajis02-3105	71	8	,	,	PUNCT
ajis02-3105	71	9	“	"	PUNCT
ajis02-3105	71	10	it	it	PRON
ajis02-3105	71	11	as	as	ADP
ajis02-3105	71	12	a	a	DET
ajis02-3105	71	13	state	state	NOUN
ajis02-3105	71	14	of	of	ADP
ajis02-3105	71	15	optimal	optimal	ADJ
ajis02-3105	71	16	experience	experience	NOUN
ajis02-3105	71	17	in	in	ADP
ajis02-3105	71	18	which	which	PRON
ajis02-3105	71	19	individual	individual	NOUN
ajis02-3105	71	20	feel	feel	VERB
ajis02-3105	71	21	simultaneously	simultaneously	ADV
ajis02-3105	71	22	happy	happy	ADJ
ajis02-3105	71	23	and	and	CCONJ
ajis02-3105	71	24	cognitively	cognitively	ADV
ajis02-3105	71	25	efficient	efficient	ADJ
ajis02-3105	71	26	,	,	PUNCT
ajis02-3105	71	27	as	as	SCONJ
ajis02-3105	71	28	they	they	PRON
ajis02-3105	71	29	are	be	AUX
ajis02-3105	71	30	so	so	ADV
ajis02-3105	71	31	engrossed	engrossed	ADJ
ajis02-3105	71	32	in	in	ADP
ajis02-3105	71	33	an	an	DET
ajis02-3105	71	34	activity	activity	NOUN
ajis02-3105	71	35	as	as	ADP
ajis02-3105	71	36	nothing	nothing	PRON
ajis02-3105	71	37	else	else	ADV
ajis02-3105	71	38	matter	matter	NOUN
ajis02-3105	71	39	”	"	PUNCT
ajis02-3105	71	40	(	(	PUNCT
ajis02-3105	71	41	p.	p.	NOUN
ajis02-3105	71	42	816	816	NUM
ajis02-3105	71	43	)	)	PUNCT
ajis02-3105	71	44	.	.	PUNCT
ajis02-3105	72	1	flow	flow	NOUN
ajis02-3105	72	2	is	be	AUX
ajis02-3105	72	3	so	so	ADV
ajis02-3105	72	4	called	call	VERB
ajis02-3105	72	5	because	because	SCONJ
ajis02-3105	72	6	individuals	individual	NOUN
ajis02-3105	72	7	describe	describe	VERB
ajis02-3105	72	8	their	their	PRON
ajis02-3105	72	9	perceptions	perception	NOUN
ajis02-3105	72	10	of	of	ADP
ajis02-3105	72	11	"	"	PUNCT
ajis02-3105	72	12	flow	flow	NOUN
ajis02-3105	72	13	"	"	PUNCT
ajis02-3105	72	14	as	as	ADP
ajis02-3105	72	15	a	a	DET
ajis02-3105	72	16	current	current	NOUN
ajis02-3105	72	17	of	of	ADP
ajis02-3105	72	18	water	water	NOUN
ajis02-3105	72	19	moving	move	VERB
ajis02-3105	72	20	them	they	PRON
ajis02-3105	72	21	along	along	ADV
ajis02-3105	72	22	(	(	PUNCT
ajis02-3105	72	23	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	72	24	,	,	PUNCT
ajis02-3105	72	25	1975	1975	NUM
ajis02-3105	72	26	)	)	PUNCT
ajis02-3105	72	27	.	.	PUNCT
ajis02-3105	73	1	this	this	DET
ajis02-3105	73	2	psychological	psychological	ADJ
ajis02-3105	73	3	mechanism	mechanism	NOUN
ajis02-3105	73	4	has	have	AUX
ajis02-3105	73	5	also	also	ADV
ajis02-3105	73	6	been	be	AUX
ajis02-3105	73	7	examined	examine	VERB
ajis02-3105	73	8	in	in	ADP
ajis02-3105	73	9	the	the	DET
ajis02-3105	73	10	sports	sport	NOUN
ajis02-3105	73	11	,	,	PUNCT
ajis02-3105	73	12	education	education	NOUN
ajis02-3105	73	13	and	and	CCONJ
ajis02-3105	73	14	music	music	NOUN
ajis02-3105	73	15	fields	field	NOUN
ajis02-3105	73	16	(	(	PUNCT
ajis02-3105	73	17	agarwal	agarwal	PROPN
ajis02-3105	73	18	&	&	CCONJ
ajis02-3105	73	19	karahanna	karahanna	PROPN
ajis02-3105	73	20	,	,	PUNCT
ajis02-3105	73	21	2000	2000	NUM
ajis02-3105	73	22	;	;	PUNCT
ajis02-3105	73	23	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	73	24	&	&	CCONJ
ajis02-3105	73	25	lefevre	lefevre	PROPN
ajis02-3105	73	26	,	,	PUNCT
ajis02-3105	73	27	1989	1989	NUM
ajis02-3105	73	28	;	;	PUNCT
ajis02-3105	73	29	hsu	hsu	PROPN
ajis02-3105	73	30	&	&	CCONJ
ajis02-3105	73	31	lu	lu	PROPN
ajis02-3105	73	32	,	,	PUNCT
ajis02-3105	73	33	2004	2004	NUM
ajis02-3105	73	34	)	)	PUNCT
ajis02-3105	73	35	.	.	PUNCT
ajis02-3105	74	1	after	after	SCONJ
ajis02-3105	74	2	hoffman	hoffman	NOUN
ajis02-3105	74	3	and	and	CCONJ
ajis02-3105	74	4	novak	novak	PROPN
ajis02-3105	74	5	(	(	PUNCT
ajis02-3105	74	6	1996	1996	NUM
ajis02-3105	74	7	)	)	PUNCT
ajis02-3105	74	8	presented	present	VERB
ajis02-3105	74	9	the	the	DET
ajis02-3105	74	10	conceptual	conceptual	ADJ
ajis02-3105	74	11	structure	structure	NOUN
ajis02-3105	74	12	of	of	ADP
ajis02-3105	74	13	flow	flow	NOUN
ajis02-3105	74	14	in	in	ADP
ajis02-3105	74	15	the	the	DET
ajis02-3105	74	16	online	online	ADJ
ajis02-3105	74	17	world	world	NOUN
ajis02-3105	74	18	,	,	PUNCT
ajis02-3105	74	19	a	a	DET
ajis02-3105	74	20	significant	significant	ADJ
ajis02-3105	74	21	number	number	NOUN
ajis02-3105	74	22	of	of	ADP
ajis02-3105	74	23	human	human	ADJ
ajis02-3105	74	24	-	-	PUNCT
ajis02-3105	74	25	computer	computer	NOUN
ajis02-3105	74	26	interaction	interaction	NOUN
ajis02-3105	74	27	investigations	investigation	NOUN
ajis02-3105	74	28	have	have	AUX
ajis02-3105	74	29	explored	explore	VERB
ajis02-3105	74	30	the	the	DET
ajis02-3105	74	31	antecedents	antecedent	NOUN
ajis02-3105	74	32	and	and	CCONJ
ajis02-3105	74	33	implications	implication	NOUN
ajis02-3105	74	34	of	of	ADP
ajis02-3105	74	35	flow	flow	NOUN
ajis02-3105	74	36	.	.	PUNCT
ajis02-3105	75	1	although	although	SCONJ
ajis02-3105	75	2	most	most	ADJ
ajis02-3105	75	3	of	of	ADP
ajis02-3105	75	4	these	these	DET
ajis02-3105	75	5	studies	study	NOUN
ajis02-3105	75	6	used	use	VERB
ajis02-3105	75	7	a	a	DET
ajis02-3105	75	8	one	one	NUM
ajis02-3105	75	9	-	-	PUNCT
ajis02-3105	75	10	dimensional	dimensional	ADJ
ajis02-3105	75	11	flow	flow	NOUN
ajis02-3105	75	12	,	,	PUNCT
ajis02-3105	75	13	latest	late	ADJ
ajis02-3105	75	14	research	research	NOUN
ajis02-3105	75	15	has	have	AUX
ajis02-3105	75	16	shown	show	VERB
ajis02-3105	75	17	the	the	DET
ajis02-3105	75	18	value	value	NOUN
ajis02-3105	75	19	of	of	ADP
ajis02-3105	75	20	multi	multi	ADJ
ajis02-3105	75	21	-	-	ADJ
ajis02-3105	75	22	dimensional	dimensional	ADJ
ajis02-3105	75	23	flow	flow	NOUN
ajis02-3105	75	24	(	(	PUNCT
ajis02-3105	75	25	e.g.	e.g.	ADV
ajis02-3105	75	26	,	,	PUNCT
ajis02-3105	75	27	hamari	hamari	PROPN
ajis02-3105	75	28	&	&	CCONJ
ajis02-3105	75	29	koivisto	koivisto	PROPN
ajis02-3105	75	30	,	,	PUNCT
ajis02-3105	75	31	2015	2015	NUM
ajis02-3105	75	32	;	;	PUNCT
ajis02-3105	75	33	procci	procci	NOUN
ajis02-3105	75	34	,	,	PUNCT
ajis02-3105	75	35	singer	singer	NOUN
ajis02-3105	75	36	,	,	PUNCT
ajis02-3105	75	37	levy	levy	NOUN
ajis02-3105	75	38	,	,	PUNCT
ajis02-3105	75	39	&	&	CCONJ
ajis02-3105	75	40	bowers	bower	NOUN
ajis02-3105	75	41	,	,	PUNCT
ajis02-3105	75	42	2012	2012	NUM
ajis02-3105	75	43	)	)	PUNCT
ajis02-3105	75	44	.	.	PUNCT
ajis02-3105	76	1	as	as	SCONJ
ajis02-3105	76	2	both	both	CCONJ
ajis02-3105	76	3	online	online	ADJ
ajis02-3105	76	4	and	and	CCONJ
ajis02-3105	76	5	face	face	NOUN
ajis02-3105	76	6	-	-	PUNCT
ajis02-3105	76	7	to	to	PART
ajis02-3105	76	8	face	face	VERB
ajis02-3105	76	9	social	social	ADJ
ajis02-3105	76	10	interactions	interaction	NOUN
ajis02-3105	76	11	are	be	AUX
ajis02-3105	76	12	needed	need	VERB
ajis02-3105	76	13	in	in	ADP
ajis02-3105	76	14	gamification	gamification	NOUN
ajis02-3105	76	15	,	,	PUNCT
ajis02-3105	76	16	a	a	DET
ajis02-3105	76	17	multi	multi	ADJ
ajis02-3105	76	18	-	-	ADJ
ajis02-3105	76	19	dimensional	dimensional	ADJ
ajis02-3105	76	20	flow	flow	NOUN
ajis02-3105	76	21	model	model	NOUN
ajis02-3105	76	22	is	be	AUX
ajis02-3105	76	23	best	well	ADV
ajis02-3105	76	24	suited	suited	ADJ
ajis02-3105	76	25	to	to	PART
ajis02-3105	76	26	capture	capture	VERB
ajis02-3105	76	27	the	the	DET
ajis02-3105	76	28	flow	flow	NOUN
ajis02-3105	76	29	experience	experience	NOUN
ajis02-3105	76	30	(	(	PUNCT
ajis02-3105	76	31	kaur	kaur	PROPN
ajis02-3105	76	32	et	et	PROPN
ajis02-3105	76	33	al	al	PROPN
ajis02-3105	76	34	.	.	PROPN
ajis02-3105	76	35	,	,	PUNCT
ajis02-3105	76	36	2016	2016	NUM
ajis02-3105	76	37	)	)	PUNCT
ajis02-3105	76	38	.	.	PUNCT
ajis02-3105	77	1	moreover	moreover	ADV
ajis02-3105	77	2	,	,	PUNCT
ajis02-3105	77	3	according	accord	VERB
ajis02-3105	77	4	to	to	ADP
ajis02-3105	77	5	previous	previous	ADJ
ajis02-3105	77	6	studies	study	NOUN
ajis02-3105	77	7	,	,	PUNCT
ajis02-3105	77	8	when	when	SCONJ
ajis02-3105	77	9	people	people	NOUN
ajis02-3105	77	10	completely	completely	ADV
ajis02-3105	77	11	immersed	immerse	VERB
ajis02-3105	77	12	in	in	ADP
ajis02-3105	77	13	an	an	DET
ajis02-3105	77	14	activity	activity	NOUN
ajis02-3105	77	15	,	,	PUNCT
ajis02-3105	77	16	they	they	PRON
ajis02-3105	77	17	are	be	AUX
ajis02-3105	77	18	psychologically	psychologically	ADV
ajis02-3105	77	19	driven	drive	VERB
ajis02-3105	77	20	to	to	PART
ajis02-3105	77	21	participate	participate	VERB
ajis02-3105	77	22	actively	actively	ADV
ajis02-3105	77	23	(	(	PUNCT
ajis02-3105	77	24	ho	ho	PROPN
ajis02-3105	77	25	and	and	CCONJ
ajis02-3105	77	26	kuo	kuo	PROPN
ajis02-3105	77	27	,	,	PUNCT
ajis02-3105	77	28	2010	2010	NUM
ajis02-3105	77	29	)	)	PUNCT
ajis02-3105	77	30	.	.	PUNCT
ajis02-3105	78	1	since	since	SCONJ
ajis02-3105	78	2	flow	flow	NOUN
ajis02-3105	78	3	is	be	AUX
ajis02-3105	78	4	essentially	essentially	ADV
ajis02-3105	78	5	satisfying	satisfying	ADJ
ajis02-3105	78	6	,	,	PUNCT
ajis02-3105	78	7	people	people	NOUN
ajis02-3105	78	8	tend	tend	VERB
ajis02-3105	78	9	to	to	PART
ajis02-3105	78	10	repeat	repeat	VERB
ajis02-3105	78	11	these	these	DET
ajis02-3105	78	12	flow	flow	NOUN
ajis02-3105	78	13	experiences	experience	NOUN
ajis02-3105	78	14	,	,	PUNCT
ajis02-3105	78	15	creating	create	VERB
ajis02-3105	78	16	a	a	DET
ajis02-3105	78	17	procedure	procedure	NOUN
ajis02-3105	78	18	for	for	ADP
ajis02-3105	78	19	psychological	psychological	ADJ
ajis02-3105	78	20	functioning	functioning	NOUN
ajis02-3105	78	21	that	that	PRON
ajis02-3105	78	22	promotes	promote	VERB
ajis02-3105	78	23	engagement	engagement	NOUN
ajis02-3105	78	24	(	(	PUNCT
ajis02-3105	78	25	nakamura	nakamura	PROPN
ajis02-3105	78	26	&	&	CCONJ
ajis02-3105	78	27	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	78	28	,	,	PUNCT
ajis02-3105	78	29	2002	2002	NUM
ajis02-3105	78	30	)	)	PUNCT
ajis02-3105	78	31	.	.	PUNCT
ajis02-3105	79	1	according	accord	VERB
ajis02-3105	79	2	to	to	ADP
ajis02-3105	79	3	hamari	hamari	PROPN
ajis02-3105	79	4	et	et	PROPN
ajis02-3105	79	5	al	al	PROPN
ajis02-3105	79	6	.	.	PUNCT
ajis02-3105	80	1	(	(	PUNCT
ajis02-3105	80	2	2016	2016	NUM
ajis02-3105	80	3	)	)	PUNCT
ajis02-3105	80	4	,	,	PUNCT
ajis02-3105	80	5	by	by	ADP
ajis02-3105	80	6	fostering	foster	VERB
ajis02-3105	80	7	consumers	consumer	NOUN
ajis02-3105	80	8	’	’	PART
ajis02-3105	80	9	intrinsic	intrinsic	ADJ
ajis02-3105	80	10	motivation	motivation	NOUN
ajis02-3105	80	11	,	,	PUNCT
ajis02-3105	80	12	flow	flow	NOUN
ajis02-3105	80	13	sets	set	VERB
ajis02-3105	80	14	the	the	DET
ajis02-3105	80	15	stage	stage	NOUN
ajis02-3105	80	16	for	for	ADP
ajis02-3105	80	17	sustained	sustained	ADJ
ajis02-3105	80	18	commitment	commitment	NOUN
ajis02-3105	80	19	and	and	CCONJ
ajis02-3105	80	20	develop	develop	VERB
ajis02-3105	80	21	enduring	enduring	ADJ
ajis02-3105	80	22	brand	brand	NOUN
ajis02-3105	80	23	engagement	engagement	NOUN
ajis02-3105	80	24	.	.	PUNCT
ajis02-3105	81	1	previous	previous	ADJ
ajis02-3105	81	2	studies	study	NOUN
ajis02-3105	81	3	analysing	analyse	VERB
ajis02-3105	81	4	impact	impact	NOUN
ajis02-3105	81	5	of	of	ADP
ajis02-3105	81	6	flow	flow	NOUN
ajis02-3105	81	7	on	on	ADP
ajis02-3105	81	8	product	product	NOUN
ajis02-3105	81	9	usage	usage	NOUN
ajis02-3105	81	10	showed	show	VERB
ajis02-3105	81	11	that	that	SCONJ
ajis02-3105	81	12	focused	focused	ADJ
ajis02-3105	81	13	immersion	immersion	NOUN
ajis02-3105	81	14	,	,	PUNCT
ajis02-3105	81	15	temporal	temporal	ADJ
ajis02-3105	81	16	dissociation	dissociation	NOUN
ajis02-3105	81	17	,	,	PUNCT
ajis02-3105	81	18	control	control	NOUN
ajis02-3105	81	19	,	,	PUNCT
ajis02-3105	81	20	curiosity	curiosity	NOUN
ajis02-3105	81	21	and	and	CCONJ
ajis02-3105	81	22	heightened	heightened	ADJ
ajis02-3105	81	23	enjoyment	enjoyment	NOUN
ajis02-3105	81	24	make	make	VERB
ajis02-3105	81	25	people	people	NOUN
ajis02-3105	81	26	completely	completely	ADV
ajis02-3105	81	27	absorbed	absorb	VERB
ajis02-3105	81	28	and	and	CCONJ
ajis02-3105	81	29	further	far	ADV
ajis02-3105	81	30	motivate	motivate	VERB
ajis02-3105	81	31	to	to	PART
ajis02-3105	81	32	use	use	VERB
ajis02-3105	81	33	the	the	DET
ajis02-3105	81	34	product	product	NOUN
ajis02-3105	81	35	continuously	continuously	ADV
ajis02-3105	81	36	(	(	PUNCT
ajis02-3105	81	37	agarwal	agarwal	PROPN
ajis02-3105	81	38	&	&	CCONJ
ajis02-3105	81	39	karahanna	karahanna	PROPN
ajis02-3105	81	40	,	,	PUNCT
ajis02-3105	81	41	2000	2000	NUM
ajis02-3105	81	42	)	)	PUNCT
ajis02-3105	81	43	.	.	PUNCT
ajis02-3105	82	1	in	in	ADP
ajis02-3105	82	2	the	the	DET
ajis02-3105	82	3	context	context	NOUN
ajis02-3105	82	4	of	of	ADP
ajis02-3105	82	5	gamification	gamification	NOUN
ajis02-3105	82	6	,	,	PUNCT
ajis02-3105	82	7	lowry	lowry	PROPN
ajis02-3105	82	8	et	et	PROPN
ajis02-3105	82	9	al	al	PROPN
ajis02-3105	82	10	.	.	PROPN
ajis02-3105	83	1	(	(	PUNCT
ajis02-3105	83	2	2013	2013	NUM
ajis02-3105	83	3	)	)	PUNCT
ajis02-3105	83	4	,	,	PUNCT
ajis02-3105	83	5	found	find	VERB
ajis02-3105	83	6	,	,	PUNCT
ajis02-3105	83	7	gamers	gamer	NOUN
ajis02-3105	83	8	’	'	PUNCT
ajis02-3105	83	9	immersive	immersive	ADJ
ajis02-3105	83	10	experiences	experience	NOUN
ajis02-3105	83	11	create	create	VERB
ajis02-3105	83	12	enjoyment	enjoyment	NOUN
ajis02-3105	83	13	and	and	CCONJ
ajis02-3105	83	14	control	control	NOUN
ajis02-3105	83	15	,	,	PUNCT
ajis02-3105	83	16	which	which	PRON
ajis02-3105	83	17	subsequently	subsequently	ADV
ajis02-3105	83	18	motivates	motivate	VERB
ajis02-3105	83	19	them	they	PRON
ajis02-3105	83	20	to	to	PART
ajis02-3105	83	21	stay	stay	VERB
ajis02-3105	83	22	in	in	ADP
ajis02-3105	83	23	the	the	DET
ajis02-3105	83	24	game	game	NOUN
ajis02-3105	83	25	for	for	ADP
ajis02-3105	83	26	longer	long	ADJ
ajis02-3105	83	27	duration	duration	NOUN
ajis02-3105	83	28	.	.	PUNCT
ajis02-3105	84	1	thus	thus	ADV
ajis02-3105	84	2	,	,	PUNCT
ajis02-3105	84	3	in	in	ADP
ajis02-3105	84	4	this	this	DET
ajis02-3105	84	5	research	research	NOUN
ajis02-3105	84	6	we	we	PRON
ajis02-3105	84	7	study	study	VERB
ajis02-3105	84	8	gamified	gamifie	VERB
ajis02-3105	84	9	consumer	consumer	NOUN
ajis02-3105	84	10	experience	experience	NOUN
ajis02-3105	84	11	since	since	SCONJ
ajis02-3105	84	12	it	it	PRON
ajis02-3105	84	13	is	be	AUX
ajis02-3105	84	14	likely	likely	ADJ
ajis02-3105	84	15	to	to	PART
ajis02-3105	84	16	positively	positively	ADV
ajis02-3105	84	17	affect	affect	VERB
ajis02-3105	84	18	consumer	consumer	NOUN
ajis02-3105	84	19	brand	brand	NOUN
ajis02-3105	84	20	engagement	engagement	NOUN
ajis02-3105	84	21	which	which	PRON
ajis02-3105	84	22	subsequently	subsequently	ADV
ajis02-3105	84	23	develops	develop	VERB
ajis02-3105	84	24	strong	strong	ADJ
ajis02-3105	84	25	connection	connection	NOUN
ajis02-3105	84	26	between	between	ADP
ajis02-3105	84	27	consumer	consumer	NOUN
ajis02-3105	84	28	and	and	CCONJ
ajis02-3105	84	29	brand	brand	NOUN
ajis02-3105	84	30	and	and	CCONJ
ajis02-3105	84	31	positively	positively	ADV
ajis02-3105	84	32	influences	influence	VERB
ajis02-3105	84	33	its	its	PRON
ajis02-3105	84	34	future	future	ADJ
ajis02-3105	84	35	usage	usage	NOUN
ajis02-3105	84	36	.	.	PUNCT
ajis02-3105	85	1	2.3	2.3	NUM
ajis02-3105	85	2	conceptual	conceptual	ADJ
ajis02-3105	85	3	model	model	NOUN
ajis02-3105	85	4	after	after	ADP
ajis02-3105	85	5	exploring	explore	VERB
ajis02-3105	85	6	literature	literature	NOUN
ajis02-3105	85	7	related	relate	VERB
ajis02-3105	85	8	to	to	ADP
ajis02-3105	85	9	consumer	consumer	NOUN
ajis02-3105	85	10	engagement	engagement	NOUN
ajis02-3105	85	11	and	and	CCONJ
ajis02-3105	85	12	flow	flow	NOUN
ajis02-3105	85	13	theories	theory	NOUN
ajis02-3105	85	14	,	,	PUNCT
ajis02-3105	85	15	this	this	DET
ajis02-3105	85	16	study	study	NOUN
ajis02-3105	85	17	develops	develop	VERB
ajis02-3105	85	18	conceptual	conceptual	ADJ
ajis02-3105	85	19	framework	framework	NOUN
ajis02-3105	85	20	(	(	PUNCT
ajis02-3105	85	21	figure	figure	NOUN
ajis02-3105	85	22	1	1	NUM
ajis02-3105	85	23	)	)	PUNCT
ajis02-3105	85	24	of	of	ADP
ajis02-3105	85	25	drivers	driver	NOUN
ajis02-3105	85	26	of	of	ADP
ajis02-3105	85	27	flow	flow	NOUN
ajis02-3105	85	28	,	,	PUNCT
ajis02-3105	85	29	consumer	consumer	NOUN
ajis02-3105	85	30	engagement	engagement	NOUN
ajis02-3105	85	31	,	,	PUNCT
ajis02-3105	85	32	self	self	NOUN
ajis02-3105	85	33	-	-	PUNCT
ajis02-3105	85	34	brand	brand	NOUN
ajis02-3105	85	35	connection	connection	NOUN
ajis02-3105	85	36	and	and	CCONJ
ajis02-3105	85	37	brand	brand	NOUN
ajis02-3105	85	38	usage	usage	NOUN
ajis02-3105	85	39	intent	intent	NOUN
ajis02-3105	85	40	.	.	PUNCT
ajis02-3105	86	1	this	this	DET
ajis02-3105	86	2	hypothesized	hypothesized	ADJ
ajis02-3105	86	3	model	model	PROPN
ajis02-3105	86	4	assesses	assesse	NOUN
ajis02-3105	86	5	cross	cross	VERB
ajis02-3105	86	6	sectional	sectional	ADJ
ajis02-3105	86	7	associations	association	NOUN
ajis02-3105	86	8	among	among	ADP
ajis02-3105	86	9	flow	flow	NOUN
ajis02-3105	86	10	,	,	PUNCT
ajis02-3105	86	11	cognitive	cognitive	ADJ
ajis02-3105	86	12	brand	brand	NOUN
ajis02-3105	86	13	engagement	engagement	NOUN
ajis02-3105	86	14	,	,	PUNCT
ajis02-3105	86	15	emotional	emotional	ADJ
ajis02-3105	86	16	brand	brand	NOUN
ajis02-3105	86	17	engagement	engagement	NOUN
ajis02-3105	86	18	,	,	PUNCT
ajis02-3105	86	19	selfbrand	selfbrand	NOUN
ajis02-3105	86	20	connection	connection	NOUN
ajis02-3105	86	21	and	and	CCONJ
ajis02-3105	86	22	brand	brand	NOUN
ajis02-3105	86	23	usage	usage	NOUN
ajis02-3105	86	24	intent	intent	NOUN
ajis02-3105	86	25	.	.	PUNCT
ajis02-3105	87	1	in	in	ADP
ajis02-3105	87	2	the	the	DET
ajis02-3105	87	3	following	follow	VERB
ajis02-3105	87	4	subsections	subsection	NOUN
ajis02-3105	87	5	,	,	PUNCT
ajis02-3105	87	6	detailed	detailed	ADJ
ajis02-3105	87	7	discussion	discussion	NOUN
ajis02-3105	87	8	on	on	ADP
ajis02-3105	87	9	individual	individual	ADJ
ajis02-3105	87	10	dimensions	dimension	NOUN
ajis02-3105	87	11	of	of	ADP
ajis02-3105	87	12	flow	flow	NOUN
ajis02-3105	87	13	construct	construct	NOUN
ajis02-3105	87	14	and	and	CCONJ
ajis02-3105	87	15	theoretical	theoretical	ADJ
ajis02-3105	87	16	support	support	NOUN
ajis02-3105	87	17	for	for	ADP
ajis02-3105	87	18	its	its	PRON
ajis02-3105	87	19	relationships	relationship	NOUN
ajis02-3105	87	20	with	with	ADP
ajis02-3105	87	21	other	other	ADJ
ajis02-3105	87	22	constructs	construct	NOUN
ajis02-3105	87	23	are	be	AUX
ajis02-3105	87	24	provided	provide	VERB
ajis02-3105	87	25	.	.	PUNCT
ajis02-3105	88	1	2.3.1	2.3.1	NUM
ajis02-3105	88	2	flow	flow	NOUN
ajis02-3105	88	3	and	and	CCONJ
ajis02-3105	88	4	consumer	consumer	NOUN
ajis02-3105	88	5	brand	brand	NOUN
ajis02-3105	88	6	engagement	engagement	NOUN
ajis02-3105	88	7	in	in	ADP
ajis02-3105	88	8	the	the	DET
ajis02-3105	88	9	current	current	ADJ
ajis02-3105	88	10	research	research	NOUN
ajis02-3105	88	11	,	,	PUNCT
ajis02-3105	88	12	flow	flow	NOUN
ajis02-3105	88	13	is	be	AUX
ajis02-3105	88	14	considered	consider	VERB
ajis02-3105	88	15	as	as	ADP
ajis02-3105	88	16	multidimensional	multidimensional	ADJ
ajis02-3105	88	17	construct	construct	NOUN
ajis02-3105	88	18	having	have	VERB
ajis02-3105	88	19	five	five	NUM
ajis02-3105	88	20	dimensions	dimension	NOUN
ajis02-3105	88	21	which	which	PRON
ajis02-3105	88	22	includes	include	VERB
ajis02-3105	88	23	“	"	PUNCT
ajis02-3105	88	24	immersion	immersion	ADJ
ajis02-3105	88	25	,	,	PUNCT
ajis02-3105	88	26	challenge	challenge	NOUN
ajis02-3105	88	27	,	,	PUNCT
ajis02-3105	88	28	feedback	feedback	NOUN
ajis02-3105	88	29	,	,	PUNCT
ajis02-3105	88	30	autonomy	autonomy	NOUN
ajis02-3105	88	31	and	and	CCONJ
ajis02-3105	88	32	social	social	ADJ
ajis02-3105	88	33	interaction	interaction	NOUN
ajis02-3105	88	34	”	"	PUNCT
ajis02-3105	88	35	(	(	PUNCT
ajis02-3105	88	36	yoo	yoo	PROPN
ajis02-3105	88	37	,	,	PUNCT
ajis02-3105	88	38	sanders	sanders	PROPN
ajis02-3105	88	39	&	&	CCONJ
ajis02-3105	88	40	cerveny	cerveny	PROPN
ajis02-3105	88	41	,	,	PUNCT
ajis02-3105	88	42	2018	2018	NUM
ajis02-3105	88	43	)	)	PUNCT
ajis02-3105	88	44	.	.	PUNCT
ajis02-3105	89	1	the	the	DET
ajis02-3105	89	2	immersion	immersion	NOUN
ajis02-3105	89	3	experience	experience	NOUN
ajis02-3105	89	4	widely	widely	ADV
ajis02-3105	89	5	studied	study	VERB
ajis02-3105	89	6	as	as	ADP
ajis02-3105	89	7	the	the	DET
ajis02-3105	89	8	dimension	dimension	NOUN
ajis02-3105	89	9	of	of	ADP
ajis02-3105	89	10	flow	flow	NOUN
ajis02-3105	89	11	;	;	PUNCT
ajis02-3105	89	12	previous	previous	ADJ
ajis02-3105	89	13	research	research	NOUN
ajis02-3105	89	14	has	have	AUX
ajis02-3105	89	15	also	also	ADV
ajis02-3105	89	16	incorporated	incorporate	VERB
ajis02-3105	89	17	challenges	challenge	NOUN
ajis02-3105	89	18	,	,	PUNCT
ajis02-3105	89	19	autonomy	autonomy	NOUN
ajis02-3105	89	20	and	and	CCONJ
ajis02-3105	89	21	receiving	receive	VERB
ajis02-3105	89	22	consistent	consistent	ADJ
ajis02-3105	89	23	australasian	australasian	ADJ
ajis02-3105	89	24	journal	journal	NOUN
ajis02-3105	89	25	of	of	ADP
ajis02-3105	89	26	information	information	NOUN
ajis02-3105	89	27	systems	system	NOUN
ajis02-3105	89	28	sangroya	sangroya	NOUN
ajis02-3105	89	29	,	,	PUNCT
ajis02-3105	89	30	yadav	yadav	PROPN
ajis02-3105	89	31	&	&	CCONJ
ajis02-3105	89	32	joshi	joshi	PROPN
ajis02-3105	89	33	2021	2021	NUM
ajis02-3105	89	34	,	,	PUNCT
ajis02-3105	89	35	vol	vol	NOUN
ajis02-3105	89	36	25	25	NUM
ajis02-3105	89	37	,	,	PUNCT
ajis02-3105	89	38	research	research	NOUN
ajis02-3105	89	39	on	on	ADP
ajis02-3105	89	40	consumer	consumer	NOUN
ajis02-3105	89	41	evaluation	evaluation	NOUN
ajis02-3105	89	42	gamified	gamifie	VERB
ajis02-3105	89	43	interaction	interaction	NOUN
ajis02-3105	89	44	of	of	ADP
ajis02-3105	89	45	mobile	mobile	ADJ
ajis02-3105	89	46	applications	application	NOUN
ajis02-3105	89	47	5	5	NUM
ajis02-3105	89	48	and	and	CCONJ
ajis02-3105	89	49	exciting	exciting	ADJ
ajis02-3105	89	50	feedbacks	feedback	NOUN
ajis02-3105	89	51	as	as	ADP
ajis02-3105	89	52	dimensions	dimension	NOUN
ajis02-3105	89	53	of	of	ADP
ajis02-3105	89	54	flow	flow	NOUN
ajis02-3105	89	55	(	(	PUNCT
ajis02-3105	89	56	lowry	lowry	PROPN
ajis02-3105	89	57	et	et	PROPN
ajis02-3105	89	58	al	al	PROPN
ajis02-3105	89	59	.	.	PROPN
ajis02-3105	89	60	,	,	PUNCT
ajis02-3105	89	61	2008	2008	NUM
ajis02-3105	89	62	)	)	PUNCT
ajis02-3105	89	63	.	.	PUNCT
ajis02-3105	90	1	previous	previous	ADJ
ajis02-3105	90	2	studies	study	NOUN
ajis02-3105	90	3	also	also	ADV
ajis02-3105	90	4	empirically	empirically	ADV
ajis02-3105	90	5	verified	verify	VERB
ajis02-3105	90	6	social	social	ADJ
ajis02-3105	90	7	interactions	interaction	NOUN
ajis02-3105	90	8	as	as	ADP
ajis02-3105	90	9	important	important	ADJ
ajis02-3105	90	10	aspect	aspect	NOUN
ajis02-3105	90	11	of	of	ADP
ajis02-3105	90	12	flow	flow	NOUN
ajis02-3105	90	13	,	,	PUNCT
ajis02-3105	90	14	in	in	ADP
ajis02-3105	90	15	promoting	promote	VERB
ajis02-3105	90	16	enjoyment	enjoyment	NOUN
ajis02-3105	90	17	and	and	CCONJ
ajis02-3105	90	18	intrinsic	intrinsic	ADJ
ajis02-3105	90	19	motivation	motivation	NOUN
ajis02-3105	90	20	thus	thus	ADV
ajis02-3105	90	21	promoting	promote	VERB
ajis02-3105	90	22	flow	flow	NOUN
ajis02-3105	90	23	(	(	PUNCT
ajis02-3105	90	24	fu	fu	PROPN
ajis02-3105	90	25	,	,	PUNCT
ajis02-3105	90	26	su	su	PROPN
ajis02-3105	90	27	,	,	PUNCT
ajis02-3105	90	28	&	&	CCONJ
ajis02-3105	90	29	yu	yu	PROPN
ajis02-3105	90	30	,	,	PUNCT
ajis02-3105	90	31	2009	2009	NUM
ajis02-3105	90	32	)	)	PUNCT
ajis02-3105	90	33	.	.	PUNCT
ajis02-3105	91	1	on	on	ADP
ajis02-3105	91	2	the	the	DET
ajis02-3105	91	3	basis	basis	NOUN
ajis02-3105	91	4	above	above	ADP
ajis02-3105	91	5	discussion	discussion	NOUN
ajis02-3105	91	6	,	,	PUNCT
ajis02-3105	91	7	this	this	DET
ajis02-3105	91	8	paper	paper	NOUN
ajis02-3105	91	9	examines	examine	VERB
ajis02-3105	91	10	the	the	DET
ajis02-3105	91	11	effect	effect	NOUN
ajis02-3105	91	12	of	of	ADP
ajis02-3105	91	13	above	above	ADV
ajis02-3105	91	14	mentioned	mention	VERB
ajis02-3105	91	15	five	five	NUM
ajis02-3105	91	16	dimensions	dimension	NOUN
ajis02-3105	91	17	i.e.	i.e.	X
ajis02-3105	91	18	immersion	immersion	NOUN
ajis02-3105	91	19	,	,	PUNCT
ajis02-3105	91	20	feedback	feedback	NOUN
ajis02-3105	91	21	,	,	PUNCT
ajis02-3105	91	22	autonomy	autonomy	NOUN
ajis02-3105	91	23	,	,	PUNCT
ajis02-3105	91	24	challenge	challenge	NOUN
ajis02-3105	91	25	and	and	CCONJ
ajis02-3105	91	26	social	social	ADJ
ajis02-3105	91	27	interaction	interaction	NOUN
ajis02-3105	91	28	on	on	ADP
ajis02-3105	91	29	brand	brand	NOUN
ajis02-3105	91	30	engagement	engagement	NOUN
ajis02-3105	91	31	.	.	PUNCT
ajis02-3105	92	1	figure	figure	NOUN
ajis02-3105	92	2	1	1	NUM
ajis02-3105	92	3	.	.	PUNCT
ajis02-3105	92	4	conceptual	conceptual	ADJ
ajis02-3105	92	5	model	model	NOUN
ajis02-3105	92	6	in	in	ADP
ajis02-3105	92	7	the	the	DET
ajis02-3105	92	8	literature	literature	NOUN
ajis02-3105	92	9	,	,	PUNCT
ajis02-3105	92	10	challenge	challenge	NOUN
ajis02-3105	92	11	has	have	AUX
ajis02-3105	92	12	been	be	AUX
ajis02-3105	92	13	defined	define	VERB
ajis02-3105	92	14	as	as	ADP
ajis02-3105	92	15	“	"	PUNCT
ajis02-3105	92	16	the	the	DET
ajis02-3105	92	17	level	level	NOUN
ajis02-3105	92	18	of	of	ADP
ajis02-3105	92	19	difficulty	difficulty	NOUN
ajis02-3105	92	20	an	an	DET
ajis02-3105	92	21	individual	individual	ADJ
ajis02-3105	92	22	feel	feel	NOUN
ajis02-3105	92	23	in	in	ADP
ajis02-3105	92	24	relation	relation	NOUN
ajis02-3105	92	25	to	to	ADP
ajis02-3105	92	26	their	their	PRON
ajis02-3105	92	27	skill	skill	NOUN
ajis02-3105	92	28	level	level	NOUN
ajis02-3105	92	29	”	"	PUNCT
ajis02-3105	92	30	(	(	PUNCT
ajis02-3105	92	31	yoo	yoo	PROPN
ajis02-3105	92	32	et	et	PROPN
ajis02-3105	92	33	al	al	PROPN
ajis02-3105	92	34	.	.	PROPN
ajis02-3105	92	35	,	,	PUNCT
ajis02-3105	92	36	2018	2018	NUM
ajis02-3105	92	37	,	,	PUNCT
ajis02-3105	92	38	p.	p.	NOUN
ajis02-3105	92	39	109	109	NUM
ajis02-3105	92	40	)	)	PUNCT
ajis02-3105	92	41	.	.	PUNCT
ajis02-3105	93	1	according	accord	VERB
ajis02-3105	93	2	to	to	ADP
ajis02-3105	93	3	previous	previous	ADJ
ajis02-3105	93	4	studies	study	NOUN
ajis02-3105	93	5	,	,	PUNCT
ajis02-3105	93	6	this	this	DET
ajis02-3105	93	7	difficulty	difficulty	NOUN
ajis02-3105	93	8	is	be	AUX
ajis02-3105	93	9	a	a	DET
ajis02-3105	93	10	two	two	NUM
ajis02-3105	93	11	-	-	PUNCT
ajis02-3105	93	12	edged	edge	VERB
ajis02-3105	93	13	sword	sword	NOUN
ajis02-3105	93	14	,	,	PUNCT
ajis02-3105	93	15	if	if	SCONJ
ajis02-3105	93	16	the	the	DET
ajis02-3105	93	17	challenge	challenge	NOUN
ajis02-3105	93	18	is	be	AUX
ajis02-3105	93	19	greater	great	ADJ
ajis02-3105	93	20	than	than	ADP
ajis02-3105	93	21	individual	individual	NOUN
ajis02-3105	93	22	’s	’s	PART
ajis02-3105	93	23	current	current	ADJ
ajis02-3105	93	24	knowledge	knowledge	NOUN
ajis02-3105	93	25	,	,	PUNCT
ajis02-3105	93	26	it	it	PRON
ajis02-3105	93	27	may	may	AUX
ajis02-3105	93	28	lead	lead	VERB
ajis02-3105	93	29	to	to	ADP
ajis02-3105	93	30	anxiety	anxiety	NOUN
ajis02-3105	93	31	.	.	PUNCT
ajis02-3105	94	1	whereas	whereas	SCONJ
ajis02-3105	94	2	,	,	PUNCT
ajis02-3105	94	3	if	if	SCONJ
ajis02-3105	94	4	it	it	PRON
ajis02-3105	94	5	does	do	AUX
ajis02-3105	94	6	not	not	PART
ajis02-3105	94	7	match	match	VERB
ajis02-3105	94	8	knowledge	knowledge	NOUN
ajis02-3105	94	9	,	,	PUNCT
ajis02-3105	94	10	apathy	apathy	NOUN
ajis02-3105	94	11	may	may	AUX
ajis02-3105	94	12	occur	occur	VERB
ajis02-3105	94	13	(	(	PUNCT
ajis02-3105	94	14	johnson	johnson	PROPN
ajis02-3105	94	15	&	&	CCONJ
ajis02-3105	94	16	wiles	wile	NOUN
ajis02-3105	94	17	,	,	PUNCT
ajis02-3105	94	18	2003	2003	NUM
ajis02-3105	94	19	)	)	PUNCT
ajis02-3105	94	20	.	.	PUNCT
ajis02-3105	95	1	previous	previous	ADJ
ajis02-3105	95	2	research	research	NOUN
ajis02-3105	95	3	has	have	AUX
ajis02-3105	95	4	noticed	notice	VERB
ajis02-3105	95	5	positive	positive	ADJ
ajis02-3105	95	6	impact	impact	NOUN
ajis02-3105	95	7	of	of	ADP
ajis02-3105	95	8	increasing	increase	VERB
ajis02-3105	95	9	the	the	DET
ajis02-3105	95	10	challenging	challenging	ADJ
ajis02-3105	95	11	nature	nature	NOUN
ajis02-3105	95	12	on	on	ADP
ajis02-3105	95	13	enjoyment	enjoyment	NOUN
ajis02-3105	95	14	in	in	ADP
ajis02-3105	95	15	the	the	DET
ajis02-3105	95	16	gaming	gaming	NOUN
ajis02-3105	95	17	environment	environment	NOUN
ajis02-3105	95	18	(	(	PUNCT
ajis02-3105	95	19	abuhamdeh	abuhamdeh	NOUN
ajis02-3105	95	20	&	&	CCONJ
ajis02-3105	95	21	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	95	22	,	,	PUNCT
ajis02-3105	95	23	2012	2012	NUM
ajis02-3105	95	24	)	)	PUNCT
ajis02-3105	95	25	.	.	PUNCT
ajis02-3105	96	1	some	some	DET
ajis02-3105	96	2	studies	study	NOUN
ajis02-3105	96	3	have	have	AUX
ajis02-3105	96	4	also	also	ADV
ajis02-3105	96	5	highlighted	highlight	VERB
ajis02-3105	96	6	the	the	DET
ajis02-3105	96	7	importance	importance	NOUN
ajis02-3105	96	8	of	of	ADP
ajis02-3105	96	9	challenge	challenge	NOUN
ajis02-3105	96	10	in	in	ADP
ajis02-3105	96	11	prompting	prompt	VERB
ajis02-3105	96	12	cognitive	cognitive	ADJ
ajis02-3105	96	13	reactions	reaction	NOUN
ajis02-3105	96	14	(	(	PUNCT
ajis02-3105	96	15	mcmillan	mcmillan	PROPN
ajis02-3105	96	16	&	&	CCONJ
ajis02-3105	96	17	hwang	hwang	PROPN
ajis02-3105	96	18	,	,	PUNCT
ajis02-3105	96	19	2002	2002	NUM
ajis02-3105	96	20	)	)	PUNCT
ajis02-3105	96	21	.	.	PUNCT
ajis02-3105	97	1	therefore	therefore	ADV
ajis02-3105	97	2	,	,	PUNCT
ajis02-3105	97	3	this	this	DET
ajis02-3105	97	4	study	study	NOUN
ajis02-3105	97	5	hypothesises	hypothesise	VERB
ajis02-3105	97	6	the	the	DET
ajis02-3105	97	7	positive	positive	ADJ
ajis02-3105	97	8	role	role	NOUN
ajis02-3105	97	9	of	of	ADP
ajis02-3105	97	10	challenge	challenge	NOUN
ajis02-3105	97	11	dimension	dimension	NOUN
ajis02-3105	97	12	in	in	ADP
ajis02-3105	97	13	developing	develop	VERB
ajis02-3105	97	14	cognitive	cognitive	ADJ
ajis02-3105	97	15	and	and	CCONJ
ajis02-3105	97	16	affective	affective	ADJ
ajis02-3105	97	17	brand	brand	NOUN
ajis02-3105	97	18	engagement	engagement	NOUN
ajis02-3105	97	19	.	.	PUNCT
ajis02-3105	98	1	in	in	ADP
ajis02-3105	98	2	the	the	DET
ajis02-3105	98	3	present	present	ADJ
ajis02-3105	98	4	research	research	NOUN
ajis02-3105	98	5	,	,	PUNCT
ajis02-3105	98	6	feedback	feedback	NOUN
ajis02-3105	98	7	discusses	discuss	VERB
ajis02-3105	98	8	the	the	DET
ajis02-3105	98	9	degree	degree	NOUN
ajis02-3105	98	10	people	people	NOUN
ajis02-3105	98	11	feel	feel	VERB
ajis02-3105	98	12	that	that	SCONJ
ajis02-3105	98	13	brand	brand	NOUN
ajis02-3105	98	14	notify	notify	VERB
ajis02-3105	98	15	them	they	PRON
ajis02-3105	98	16	about	about	ADP
ajis02-3105	98	17	their	their	PRON
ajis02-3105	98	18	progress	progress	NOUN
ajis02-3105	98	19	(	(	PUNCT
ajis02-3105	98	20	yoo	yoo	PROPN
ajis02-3105	98	21	et	et	PROPN
ajis02-3105	98	22	al	al	PROPN
ajis02-3105	98	23	.	.	PROPN
ajis02-3105	98	24	,	,	PUNCT
ajis02-3105	98	25	2018	2018	NUM
ajis02-3105	98	26	)	)	PUNCT
ajis02-3105	98	27	.	.	PUNCT
ajis02-3105	99	1	in	in	ADP
ajis02-3105	99	2	a	a	DET
ajis02-3105	99	3	gamified	gamifie	VERB
ajis02-3105	99	4	environment	environment	NOUN
ajis02-3105	99	5	,	,	PUNCT
ajis02-3105	99	6	such	such	ADJ
ajis02-3105	99	7	notifications	notification	NOUN
ajis02-3105	99	8	are	be	AUX
ajis02-3105	99	9	usually	usually	ADV
ajis02-3105	99	10	delivered	deliver	VERB
ajis02-3105	99	11	via	via	ADP
ajis02-3105	99	12	message	message	NOUN
ajis02-3105	99	13	and	and	CCONJ
ajis02-3105	99	14	award	award	PROPN
ajis02-3105	99	15	(	(	PUNCT
ajis02-3105	99	16	yoo	yoo	PROPN
ajis02-3105	99	17	et	et	PROPN
ajis02-3105	99	18	al	al	PROPN
ajis02-3105	99	19	.	.	PROPN
ajis02-3105	99	20	,	,	PUNCT
ajis02-3105	99	21	2018	2018	NUM
ajis02-3105	99	22	)	)	PUNCT
ajis02-3105	99	23	.	.	PUNCT
ajis02-3105	100	1	feedback	feedback	NOUN
ajis02-3105	100	2	is	be	AUX
ajis02-3105	100	3	among	among	ADP
ajis02-3105	100	4	most	most	ADV
ajis02-3105	100	5	popular	popular	ADJ
ajis02-3105	100	6	dimensions	dimension	NOUN
ajis02-3105	100	7	since	since	SCONJ
ajis02-3105	100	8	positive	positive	ADJ
ajis02-3105	100	9	feedback	feedback	NOUN
ajis02-3105	100	10	inspires	inspire	VERB
ajis02-3105	100	11	mastery	mastery	NOUN
ajis02-3105	100	12	of	of	ADP
ajis02-3105	100	13	tasks	task	NOUN
ajis02-3105	100	14	(	(	PUNCT
ajis02-3105	100	15	federoff	federoff	NOUN
ajis02-3105	100	16	,	,	PUNCT
ajis02-3105	100	17	2002	2002	NUM
ajis02-3105	100	18	)	)	PUNCT
ajis02-3105	100	19	.	.	PUNCT
ajis02-3105	101	1	therefore	therefore	ADV
ajis02-3105	101	2	,	,	PUNCT
ajis02-3105	101	3	this	this	DET
ajis02-3105	101	4	study	study	NOUN
ajis02-3105	101	5	hypothesized	hypothesize	VERB
ajis02-3105	101	6	that	that	SCONJ
ajis02-3105	101	7	good	good	ADJ
ajis02-3105	101	8	feedback	feedback	NOUN
ajis02-3105	101	9	facilitates	facilitate	VERB
ajis02-3105	101	10	development	development	NOUN
ajis02-3105	101	11	of	of	ADP
ajis02-3105	101	12	engagement	engagement	NOUN
ajis02-3105	101	13	with	with	ADP
ajis02-3105	101	14	the	the	DET
ajis02-3105	101	15	brand	brand	NOUN
ajis02-3105	101	16	.	.	PUNCT
ajis02-3105	102	1	autonomy	autonomy	NOUN
ajis02-3105	102	2	understood	understand	VERB
ajis02-3105	102	3	as	as	ADP
ajis02-3105	102	4	level	level	NOUN
ajis02-3105	102	5	of	of	ADP
ajis02-3105	102	6	control	control	NOUN
ajis02-3105	102	7	perceived	perceive	VERB
ajis02-3105	102	8	by	by	ADP
ajis02-3105	102	9	user	user	NOUN
ajis02-3105	102	10	over	over	ADP
ajis02-3105	102	11	game	game	NOUN
ajis02-3105	102	12	(	(	PUNCT
ajis02-3105	102	13	yoo	yoo	PROPN
ajis02-3105	102	14	et	et	PROPN
ajis02-3105	102	15	al	al	PROPN
ajis02-3105	102	16	.	.	PROPN
ajis02-3105	102	17	,	,	PUNCT
ajis02-3105	102	18	2018	2018	NUM
ajis02-3105	102	19	)	)	PUNCT
ajis02-3105	102	20	.	.	PUNCT
ajis02-3105	103	1	in	in	ADP
ajis02-3105	103	2	case	case	NOUN
ajis02-3105	103	3	,	,	PUNCT
ajis02-3105	103	4	consumers	consumer	NOUN
ajis02-3105	103	5	feel	feel	VERB
ajis02-3105	103	6	difficulty	difficulty	NOUN
ajis02-3105	103	7	in	in	ADP
ajis02-3105	103	8	understanding	understand	VERB
ajis02-3105	103	9	the	the	DET
ajis02-3105	103	10	rules	rule	NOUN
ajis02-3105	103	11	and	and	CCONJ
ajis02-3105	103	12	procedures	procedure	NOUN
ajis02-3105	103	13	of	of	ADP
ajis02-3105	103	14	game	game	NOUN
ajis02-3105	103	15	or	or	CCONJ
ajis02-3105	103	16	controlling	control	VERB
ajis02-3105	103	17	australasian	australasian	ADJ
ajis02-3105	103	18	journal	journal	NOUN
ajis02-3105	103	19	of	of	ADP
ajis02-3105	103	20	information	information	NOUN
ajis02-3105	103	21	systems	system	NOUN
ajis02-3105	103	22	sangroya	sangroya	NOUN
ajis02-3105	103	23	,	,	PUNCT
ajis02-3105	103	24	yadav	yadav	PROPN
ajis02-3105	103	25	&	&	CCONJ
ajis02-3105	103	26	joshi	joshi	PROPN
ajis02-3105	103	27	2021	2021	NUM
ajis02-3105	103	28	,	,	PUNCT
ajis02-3105	103	29	vol	vol	NOUN
ajis02-3105	103	30	25	25	NUM
ajis02-3105	103	31	,	,	PUNCT
ajis02-3105	103	32	research	research	NOUN
ajis02-3105	103	33	on	on	ADP
ajis02-3105	103	34	consumer	consumer	NOUN
ajis02-3105	103	35	evaluation	evaluation	NOUN
ajis02-3105	103	36	gamified	gamifie	VERB
ajis02-3105	103	37	interaction	interaction	NOUN
ajis02-3105	103	38	of	of	ADP
ajis02-3105	103	39	mobile	mobile	ADJ
ajis02-3105	103	40	applications	application	NOUN
ajis02-3105	103	41	6	6	NUM
ajis02-3105	103	42	the	the	DET
ajis02-3105	103	43	game	game	NOUN
ajis02-3105	103	44	,	,	PUNCT
ajis02-3105	103	45	they	they	PRON
ajis02-3105	103	46	wo	will	AUX
ajis02-3105	103	47	n't	not	PART
ajis02-3105	103	48	completely	completely	ADV
ajis02-3105	103	49	engage	engage	VERB
ajis02-3105	103	50	in	in	ADP
ajis02-3105	103	51	the	the	DET
ajis02-3105	103	52	experience	experience	NOUN
ajis02-3105	103	53	it	it	PRON
ajis02-3105	103	54	offers	offer	VERB
ajis02-3105	103	55	.	.	PUNCT
ajis02-3105	104	1	furby	furby	NOUN
ajis02-3105	104	2	(	(	PUNCT
ajis02-3105	104	3	1978	1978	NUM
ajis02-3105	104	4	)	)	PUNCT
ajis02-3105	104	5	,	,	PUNCT
ajis02-3105	104	6	argued	argue	VERB
ajis02-3105	104	7	that	that	SCONJ
ajis02-3105	104	8	greater	great	ADJ
ajis02-3105	104	9	the	the	DET
ajis02-3105	104	10	control	control	NOUN
ajis02-3105	104	11	over	over	ADP
ajis02-3105	104	12	object	object	NOUN
ajis02-3105	104	13	is	be	AUX
ajis02-3105	104	14	exercised	exercise	VERB
ajis02-3105	104	15	by	by	ADP
ajis02-3105	104	16	individuals	individual	NOUN
ajis02-3105	104	17	,	,	PUNCT
ajis02-3105	104	18	the	the	DET
ajis02-3105	104	19	more	more	ADV
ajis02-3105	104	20	psychologically	psychologically	ADV
ajis02-3105	104	21	it	it	PRON
ajis02-3105	104	22	is	be	AUX
ajis02-3105	104	23	perceived	perceive	VERB
ajis02-3105	104	24	as	as	ADP
ajis02-3105	104	25	a	a	DET
ajis02-3105	104	26	part	part	NOUN
ajis02-3105	104	27	of	of	ADP
ajis02-3105	104	28	self	self	NOUN
ajis02-3105	104	29	.	.	PUNCT
ajis02-3105	105	1	thus	thus	ADV
ajis02-3105	105	2	,	,	PUNCT
ajis02-3105	105	3	current	current	ADJ
ajis02-3105	105	4	study	study	NOUN
ajis02-3105	105	5	expects	expect	VERB
ajis02-3105	105	6	autonomy	autonomy	NOUN
ajis02-3105	105	7	in	in	ADP
ajis02-3105	105	8	the	the	DET
ajis02-3105	105	9	game	game	NOUN
ajis02-3105	105	10	may	may	AUX
ajis02-3105	105	11	increase	increase	VERB
ajis02-3105	105	12	the	the	DET
ajis02-3105	105	13	probability	probability	NOUN
ajis02-3105	105	14	that	that	SCONJ
ajis02-3105	105	15	a	a	DET
ajis02-3105	105	16	consumer	consumer	NOUN
ajis02-3105	105	17	can	can	AUX
ajis02-3105	105	18	promote	promote	VERB
ajis02-3105	105	19	both	both	DET
ajis02-3105	105	20	flow	flow	VERB
ajis02-3105	105	21	and	and	CCONJ
ajis02-3105	105	22	lead	lead	VERB
ajis02-3105	105	23	to	to	ADP
ajis02-3105	105	24	engagement	engagement	NOUN
ajis02-3105	105	25	.	.	PUNCT
ajis02-3105	106	1	immersion	immersion	NOUN
ajis02-3105	106	2	is	be	AUX
ajis02-3105	106	3	a	a	DET
ajis02-3105	106	4	mental	mental	ADJ
ajis02-3105	106	5	state	state	NOUN
ajis02-3105	106	6	felt	feel	VERB
ajis02-3105	106	7	by	by	ADP
ajis02-3105	106	8	individual	individual	NOUN
ajis02-3105	106	9	when	when	SCONJ
ajis02-3105	106	10	they	they	PRON
ajis02-3105	106	11	get	get	VERB
ajis02-3105	106	12	completely	completely	ADV
ajis02-3105	106	13	involved	involve	VERB
ajis02-3105	106	14	in	in	ADP
ajis02-3105	106	15	a	a	DET
ajis02-3105	106	16	particular	particular	ADJ
ajis02-3105	106	17	activity	activity	NOUN
ajis02-3105	106	18	(	(	PUNCT
ajis02-3105	106	19	yoo	yoo	PROPN
ajis02-3105	106	20	et	et	PROPN
ajis02-3105	106	21	al	al	PROPN
ajis02-3105	106	22	.	.	PROPN
ajis02-3105	106	23	,	,	PUNCT
ajis02-3105	106	24	2018	2018	NUM
ajis02-3105	106	25	)	)	PUNCT
ajis02-3105	106	26	.	.	PUNCT
ajis02-3105	107	1	this	this	DET
ajis02-3105	107	2	dimension	dimension	NOUN
ajis02-3105	107	3	has	have	AUX
ajis02-3105	107	4	been	be	AUX
ajis02-3105	107	5	noted	note	VERB
ajis02-3105	107	6	as	as	ADP
ajis02-3105	107	7	one	one	NUM
ajis02-3105	107	8	of	of	ADP
ajis02-3105	107	9	most	most	ADJ
ajis02-3105	107	10	representative	representative	ADJ
ajis02-3105	107	11	experience	experience	NOUN
ajis02-3105	107	12	of	of	ADP
ajis02-3105	107	13	flow	flow	NOUN
ajis02-3105	107	14	(	(	PUNCT
ajis02-3105	107	15	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	107	16	&	&	CCONJ
ajis02-3105	107	17	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	107	18	,	,	PUNCT
ajis02-3105	107	19	1992	1992	NUM
ajis02-3105	107	20	)	)	PUNCT
ajis02-3105	107	21	.	.	PUNCT
ajis02-3105	108	1	high	high	ADJ
ajis02-3105	108	2	immersion	immersion	NOUN
ajis02-3105	108	3	is	be	AUX
ajis02-3105	108	4	also	also	ADV
ajis02-3105	108	5	the	the	DET
ajis02-3105	108	6	product	product	NOUN
ajis02-3105	108	7	of	of	ADP
ajis02-3105	108	8	great	great	ADJ
ajis02-3105	108	9	pleasure	pleasure	NOUN
ajis02-3105	108	10	and	and	CCONJ
ajis02-3105	108	11	leads	lead	VERB
ajis02-3105	108	12	to	to	ADP
ajis02-3105	108	13	high	high	ADJ
ajis02-3105	108	14	involvement	involvement	NOUN
ajis02-3105	108	15	in	in	ADP
ajis02-3105	108	16	the	the	DET
ajis02-3105	108	17	subject	subject	NOUN
ajis02-3105	108	18	(	(	PUNCT
ajis02-3105	108	19	agarwal	agarwal	PROPN
ajis02-3105	108	20	&	&	CCONJ
ajis02-3105	108	21	karahanna	karahanna	PROPN
ajis02-3105	108	22	,	,	PUNCT
ajis02-3105	108	23	2000	2000	NUM
ajis02-3105	108	24	)	)	PUNCT
ajis02-3105	108	25	.	.	PUNCT
ajis02-3105	109	1	this	this	DET
ajis02-3105	109	2	study	study	NOUN
ajis02-3105	109	3	thus	thus	ADV
ajis02-3105	109	4	posits	posit	VERB
ajis02-3105	109	5	that	that	SCONJ
ajis02-3105	109	6	if	if	SCONJ
ajis02-3105	109	7	users	user	NOUN
ajis02-3105	109	8	experience	experience	VERB
ajis02-3105	109	9	more	more	ADJ
ajis02-3105	109	10	satisfaction	satisfaction	NOUN
ajis02-3105	109	11	and	and	CCONJ
ajis02-3105	109	12	spend	spend	VERB
ajis02-3105	109	13	more	more	ADJ
ajis02-3105	109	14	effort	effort	NOUN
ajis02-3105	109	15	and	and	CCONJ
ajis02-3105	109	16	time	time	NOUN
ajis02-3105	109	17	when	when	SCONJ
ajis02-3105	109	18	experiencing	experience	VERB
ajis02-3105	109	19	gamification	gamification	NOUN
ajis02-3105	109	20	flow	flow	NOUN
ajis02-3105	109	21	,	,	PUNCT
ajis02-3105	109	22	they	they	PRON
ajis02-3105	109	23	may	may	AUX
ajis02-3105	109	24	have	have	VERB
ajis02-3105	109	25	more	more	ADJ
ajis02-3105	109	26	cognitive	cognitive	ADJ
ajis02-3105	109	27	and	and	CCONJ
ajis02-3105	109	28	emotional	emotional	ADJ
ajis02-3105	109	29	brand	brand	NOUN
ajis02-3105	109	30	engagement	engagement	NOUN
ajis02-3105	109	31	.	.	PUNCT
ajis02-3105	110	1	social	social	ADJ
ajis02-3105	110	2	interaction	interaction	NOUN
ajis02-3105	110	3	means	mean	VERB
ajis02-3105	110	4	the	the	DET
ajis02-3105	110	5	extent	extent	NOUN
ajis02-3105	110	6	at	at	ADP
ajis02-3105	110	7	which	which	PRON
ajis02-3105	110	8	users	user	NOUN
ajis02-3105	110	9	communicate	communicate	VERB
ajis02-3105	110	10	socially	socially	ADV
ajis02-3105	110	11	over	over	ADP
ajis02-3105	110	12	the	the	DET
ajis02-3105	110	13	course	course	NOUN
ajis02-3105	110	14	of	of	ADP
ajis02-3105	110	15	gamification	gamification	NOUN
ajis02-3105	110	16	(	(	PUNCT
ajis02-3105	110	17	yoo	yoo	PROPN
ajis02-3105	110	18	et	et	PROPN
ajis02-3105	110	19	al	al	PROPN
ajis02-3105	110	20	.	.	PROPN
ajis02-3105	110	21	,	,	PUNCT
ajis02-3105	110	22	2018	2018	NUM
ajis02-3105	110	23	)	)	PUNCT
ajis02-3105	110	24	.	.	PUNCT
ajis02-3105	111	1	moreover	moreover	ADV
ajis02-3105	111	2	,	,	PUNCT
ajis02-3105	111	3	interaction	interaction	NOUN
ajis02-3105	111	4	with	with	ADP
ajis02-3105	111	5	other	other	ADJ
ajis02-3105	111	6	consumers	consumer	NOUN
ajis02-3105	111	7	is	be	AUX
ajis02-3105	111	8	an	an	DET
ajis02-3105	111	9	vital	vital	ADJ
ajis02-3105	111	10	element	element	NOUN
ajis02-3105	111	11	of	of	ADP
ajis02-3105	111	12	consumer	consumer	NOUN
ajis02-3105	111	13	brand	brand	NOUN
ajis02-3105	111	14	engagement	engagement	NOUN
ajis02-3105	111	15	.	.	PUNCT
ajis02-3105	112	1	thus	thus	ADV
ajis02-3105	112	2	,	,	PUNCT
ajis02-3105	112	3	creating	create	VERB
ajis02-3105	112	4	a	a	DET
ajis02-3105	112	5	communication	communication	NOUN
ajis02-3105	112	6	medium	medium	NOUN
ajis02-3105	112	7	which	which	PRON
ajis02-3105	112	8	allow	allow	VERB
ajis02-3105	112	9	consumers	consumer	NOUN
ajis02-3105	112	10	to	to	PART
ajis02-3105	112	11	interact	interact	VERB
ajis02-3105	112	12	socially	socially	ADV
ajis02-3105	112	13	is	be	AUX
ajis02-3105	112	14	a	a	DET
ajis02-3105	112	15	significant	significant	ADJ
ajis02-3105	112	16	foundation	foundation	NOUN
ajis02-3105	112	17	for	for	ADP
ajis02-3105	112	18	building	building	NOUN
ajis02-3105	112	19	engagement	engagement	NOUN
ajis02-3105	112	20	with	with	ADP
ajis02-3105	112	21	brand	brand	NOUN
ajis02-3105	112	22	.	.	PUNCT
ajis02-3105	113	1	previous	previous	ADJ
ajis02-3105	113	2	studies	study	NOUN
ajis02-3105	113	3	present	present	ADJ
ajis02-3105	113	4	that	that	SCONJ
ajis02-3105	113	5	members	member	NOUN
ajis02-3105	113	6	’	'	PUNCT
ajis02-3105	113	7	communication	communication	NOUN
ajis02-3105	113	8	,	,	PUNCT
ajis02-3105	113	9	and	and	CCONJ
ajis02-3105	113	10	technology	technology	NOUN
ajis02-3105	113	11	develop	develop	VERB
ajis02-3105	113	12	affective	affective	ADJ
ajis02-3105	113	13	emotions	emotion	NOUN
ajis02-3105	113	14	that	that	PRON
ajis02-3105	113	15	lead	lead	VERB
ajis02-3105	113	16	to	to	ADP
ajis02-3105	113	17	engagement	engagement	NOUN
ajis02-3105	113	18	.	.	PUNCT
ajis02-3105	114	1	in	in	ADP
ajis02-3105	114	2	case	case	NOUN
ajis02-3105	114	3	of	of	ADP
ajis02-3105	114	4	gamification	gamification	NOUN
ajis02-3105	114	5	,	,	PUNCT
ajis02-3105	114	6	now	now	ADV
ajis02-3105	114	7	a	a	DET
ajis02-3105	114	8	days	day	NOUN
ajis02-3105	114	9	,	,	PUNCT
ajis02-3105	114	10	social	social	ADJ
ajis02-3105	114	11	interaction	interaction	NOUN
ajis02-3105	114	12	is	be	AUX
ajis02-3105	114	13	facilitated	facilitate	VERB
ajis02-3105	114	14	among	among	ADP
ajis02-3105	114	15	users	user	NOUN
ajis02-3105	114	16	via	via	ADP
ajis02-3105	114	17	bulletin	bulletin	NOUN
ajis02-3105	114	18	boards	board	NOUN
ajis02-3105	114	19	,	,	PUNCT
ajis02-3105	114	20	instant	instant	ADJ
ajis02-3105	114	21	messaging	messaging	NOUN
ajis02-3105	114	22	etc	etc	X
ajis02-3105	114	23	.	.	PUNCT
ajis02-3105	115	1	gamification	gamification	NOUN
ajis02-3105	115	2	presents	present	VERB
ajis02-3105	115	3	users	user	NOUN
ajis02-3105	115	4	this	this	DET
ajis02-3105	115	5	ability	ability	NOUN
ajis02-3105	115	6	to	to	PART
ajis02-3105	115	7	build	build	VERB
ajis02-3105	115	8	a	a	DET
ajis02-3105	115	9	sense	sense	NOUN
ajis02-3105	115	10	of	of	ADP
ajis02-3105	115	11	belonging	belong	VERB
ajis02-3105	115	12	with	with	ADP
ajis02-3105	115	13	the	the	DET
ajis02-3105	115	14	brand	brand	NOUN
ajis02-3105	115	15	and	and	CCONJ
ajis02-3105	115	16	other	other	ADJ
ajis02-3105	115	17	users	user	NOUN
ajis02-3105	115	18	,	,	PUNCT
ajis02-3105	115	19	thus	thus	ADV
ajis02-3105	115	20	leading	lead	VERB
ajis02-3105	115	21	to	to	ADP
ajis02-3105	115	22	consumer	consumer	NOUN
ajis02-3105	115	23	brand	brand	NOUN
ajis02-3105	115	24	engagement	engagement	NOUN
ajis02-3105	115	25	.	.	PUNCT
ajis02-3105	116	1	thus	thus	ADV
ajis02-3105	116	2	,	,	PUNCT
ajis02-3105	116	3	we	we	PRON
ajis02-3105	116	4	posit	posit	VERB
ajis02-3105	116	5	:	:	PUNCT
ajis02-3105	116	6	h1	h1	NOUN
ajis02-3105	116	7	:	:	PUNCT
ajis02-3105	116	8	flow	flow	NOUN
ajis02-3105	116	9	has	have	VERB
ajis02-3105	116	10	significant	significant	ADJ
ajis02-3105	116	11	positive	positive	ADJ
ajis02-3105	116	12	impact	impact	NOUN
ajis02-3105	116	13	on	on	ADP
ajis02-3105	116	14	cognitive	cognitive	ADJ
ajis02-3105	116	15	brand	brand	NOUN
ajis02-3105	116	16	engagement	engagement	NOUN
ajis02-3105	116	17	(	(	PUNCT
ajis02-3105	116	18	cbe	cbe	PROPN
ajis02-3105	116	19	)	)	PUNCT
ajis02-3105	116	20	.	.	PUNCT
ajis02-3105	117	1	h2	h2	NOUN
ajis02-3105	117	2	:	:	PUNCT
ajis02-3105	117	3	flow	flow	NOUN
ajis02-3105	117	4	has	have	VERB
ajis02-3105	117	5	significant	significant	ADJ
ajis02-3105	117	6	positive	positive	ADJ
ajis02-3105	117	7	impact	impact	NOUN
ajis02-3105	117	8	on	on	ADP
ajis02-3105	117	9	emotional	emotional	ADJ
ajis02-3105	117	10	brand	brand	NOUN
ajis02-3105	117	11	engagement	engagement	NOUN
ajis02-3105	117	12	(	(	PUNCT
ajis02-3105	117	13	ebe	ebe	PROPN
ajis02-3105	117	14	)	)	PUNCT
ajis02-3105	117	15	.	.	PUNCT
ajis02-3105	118	1	2.3.2	2.3.2	NUM
ajis02-3105	118	2	consumer	consumer	NOUN
ajis02-3105	118	3	brand	brand	NOUN
ajis02-3105	118	4	engagement	engagement	NOUN
ajis02-3105	118	5	and	and	CCONJ
ajis02-3105	118	6	self	self	NOUN
ajis02-3105	118	7	-	-	PUNCT
ajis02-3105	118	8	brand	brand	NOUN
ajis02-3105	118	9	connection	connection	NOUN
ajis02-3105	118	10	previous	previous	ADJ
ajis02-3105	118	11	studies	study	NOUN
ajis02-3105	118	12	indicates	indicate	VERB
ajis02-3105	118	13	that	that	SCONJ
ajis02-3105	118	14	customer	customer	NOUN
ajis02-3105	118	15	brand	brand	NOUN
ajis02-3105	118	16	engagement	engagement	NOUN
ajis02-3105	118	17	which	which	PRON
ajis02-3105	118	18	arises	arise	VERB
ajis02-3105	118	19	from	from	ADP
ajis02-3105	118	20	their	their	PRON
ajis02-3105	118	21	interactions	interaction	NOUN
ajis02-3105	118	22	with	with	ADP
ajis02-3105	118	23	a	a	DET
ajis02-3105	118	24	brand	brand	NOUN
ajis02-3105	118	25	(	(	PUNCT
ajis02-3105	118	26	hollebeek	hollebeek	NOUN
ajis02-3105	118	27	,	,	PUNCT
ajis02-3105	118	28	2011	2011	NUM
ajis02-3105	118	29	)	)	PUNCT
ajis02-3105	118	30	could	could	AUX
ajis02-3105	118	31	conceptually	conceptually	ADV
ajis02-3105	118	32	relate	relate	VERB
ajis02-3105	118	33	consumers	consumer	NOUN
ajis02-3105	118	34	’	'	PUNCT
ajis02-3105	118	35	flow	flow	NOUN
ajis02-3105	118	36	experiences	experience	NOUN
ajis02-3105	118	37	to	to	ADP
ajis02-3105	118	38	their	their	PRON
ajis02-3105	118	39	relationship	relationship	NOUN
ajis02-3105	118	40	with	with	ADP
ajis02-3105	118	41	brand	brand	NOUN
ajis02-3105	118	42	(	(	PUNCT
ajis02-3105	118	43	brodie	brodie	PROPN
ajis02-3105	118	44	,	,	PUNCT
ajis02-3105	118	45	hollebeek	hollebeek	NOUN
ajis02-3105	118	46	,	,	PUNCT
ajis02-3105	118	47	jurić	jurić	NOUN
ajis02-3105	118	48	&	&	CCONJ
ajis02-3105	118	49	ilić	ilić	ADJ
ajis02-3105	118	50	,	,	PUNCT
ajis02-3105	118	51	2011	2011	NUM
ajis02-3105	118	52	)	)	PUNCT
ajis02-3105	118	53	.	.	PUNCT
ajis02-3105	119	1	flow	flow	NOUN
ajis02-3105	119	2	can	can	AUX
ajis02-3105	119	3	activate	activate	VERB
ajis02-3105	119	4	cognitive	cognitive	ADJ
ajis02-3105	119	5	and	and	CCONJ
ajis02-3105	119	6	affective	affective	ADJ
ajis02-3105	119	7	reactions	reaction	NOUN
ajis02-3105	119	8	to	to	ADP
ajis02-3105	119	9	an	an	DET
ajis02-3105	119	10	experiential	experiential	ADJ
ajis02-3105	119	11	action	action	NOUN
ajis02-3105	119	12	(	(	PUNCT
ajis02-3105	119	13	moneta	moneta	PROPN
ajis02-3105	119	14	&	&	CCONJ
ajis02-3105	119	15	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	119	16	,	,	PUNCT
ajis02-3105	119	17	1996	1996	NUM
ajis02-3105	119	18	)	)	PUNCT
ajis02-3105	119	19	.	.	PUNCT
ajis02-3105	120	1	likewise	likewise	ADV
ajis02-3105	120	2	,	,	PUNCT
ajis02-3105	120	3	earlier	early	ADJ
ajis02-3105	120	4	examination	examination	NOUN
ajis02-3105	120	5	has	have	AUX
ajis02-3105	120	6	demonstrated	demonstrate	VERB
ajis02-3105	120	7	that	that	SCONJ
ajis02-3105	120	8	flow	flow	NOUN
ajis02-3105	120	9	leads	lead	VERB
ajis02-3105	120	10	to	to	ADP
ajis02-3105	120	11	engagement	engagement	NOUN
ajis02-3105	120	12	(	(	PUNCT
ajis02-3105	120	13	shernoff	shernoff	NOUN
ajis02-3105	120	14	,	,	PUNCT
ajis02-3105	120	15	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	120	16	,	,	PUNCT
ajis02-3105	120	17	schneider	schneider	NOUN
ajis02-3105	120	18	&	&	CCONJ
ajis02-3105	120	19	shernoff	shernoff	PROPN
ajis02-3105	120	20	,	,	PUNCT
ajis02-3105	120	21	2014	2014	NUM
ajis02-3105	120	22	)	)	PUNCT
ajis02-3105	120	23	.	.	PUNCT
ajis02-3105	121	1	further	further	ADJ
ajis02-3105	121	2	emotions	emotion	NOUN
ajis02-3105	121	3	and	and	CCONJ
ajis02-3105	121	4	cognitions	cognition	NOUN
ajis02-3105	121	5	emerged	emerge	VERB
ajis02-3105	121	6	as	as	ADP
ajis02-3105	121	7	significant	significant	ADJ
ajis02-3105	121	8	aspects	aspect	NOUN
ajis02-3105	121	9	for	for	ADP
ajis02-3105	121	10	the	the	DET
ajis02-3105	121	11	engagement	engagement	NOUN
ajis02-3105	121	12	in	in	ADP
ajis02-3105	121	13	online	online	ADJ
ajis02-3105	121	14	settings	setting	NOUN
ajis02-3105	121	15	(	(	PUNCT
ajis02-3105	121	16	mollen	mollen	PROPN
ajis02-3105	121	17	&	&	CCONJ
ajis02-3105	121	18	wilson	wilson	PROPN
ajis02-3105	121	19	,	,	PUNCT
ajis02-3105	121	20	2010	2010	NUM
ajis02-3105	121	21	)	)	PUNCT
ajis02-3105	121	22	and	and	CCONJ
ajis02-3105	121	23	expected	expect	VERB
ajis02-3105	121	24	to	to	PART
ajis02-3105	121	25	foster	foster	VERB
ajis02-3105	121	26	self	self	NOUN
ajis02-3105	121	27	–	–	PUNCT
ajis02-3105	121	28	brand	brand	NOUN
ajis02-3105	121	29	connections	connection	NOUN
ajis02-3105	121	30	.	.	PUNCT
ajis02-3105	122	1	in	in	ADP
ajis02-3105	122	2	similar	similar	ADJ
ajis02-3105	122	3	lines	line	NOUN
ajis02-3105	122	4	hollebeek	hollebeek	VERB
ajis02-3105	122	5	et	et	PROPN
ajis02-3105	122	6	al	al	PROPN
ajis02-3105	122	7	.	.	PROPN
ajis02-3105	123	1	(	(	PUNCT
ajis02-3105	123	2	2014	2014	NUM
ajis02-3105	123	3	)	)	PUNCT
ajis02-3105	123	4	examined	examine	VERB
ajis02-3105	123	5	the	the	DET
ajis02-3105	123	6	positive	positive	ADJ
ajis02-3105	123	7	influence	influence	NOUN
ajis02-3105	123	8	of	of	ADP
ajis02-3105	123	9	emotional	emotional	ADJ
ajis02-3105	123	10	and	and	CCONJ
ajis02-3105	123	11	cognitive	cognitive	ADJ
ajis02-3105	123	12	interaction	interaction	NOUN
ajis02-3105	123	13	of	of	ADP
ajis02-3105	123	14	consumers	consumer	NOUN
ajis02-3105	123	15	with	with	ADP
ajis02-3105	123	16	a	a	DET
ajis02-3105	123	17	social	social	ADJ
ajis02-3105	123	18	networking	networking	NOUN
ajis02-3105	123	19	facility	facility	NOUN
ajis02-3105	123	20	and	and	CCONJ
ajis02-3105	123	21	self	self	NOUN
ajis02-3105	123	22	-	-	PUNCT
ajis02-3105	123	23	brand	brand	NOUN
ajis02-3105	123	24	connections	connection	NOUN
ajis02-3105	123	25	.	.	PUNCT
ajis02-3105	124	1	park	park	NOUN
ajis02-3105	124	2	et	et	PROPN
ajis02-3105	124	3	al	al	PROPN
ajis02-3105	124	4	.	.	PROPN
ajis02-3105	125	1	(	(	PUNCT
ajis02-3105	125	2	2010	2010	NUM
ajis02-3105	125	3	)	)	PUNCT
ajis02-3105	125	4	has	have	AUX
ajis02-3105	125	5	also	also	ADV
ajis02-3105	125	6	observed	observe	VERB
ajis02-3105	125	7	that	that	SCONJ
ajis02-3105	125	8	cognitive	cognitive	ADJ
ajis02-3105	125	9	brand	brand	NOUN
ajis02-3105	125	10	evaluations	evaluation	NOUN
ajis02-3105	125	11	leads	lead	VERB
ajis02-3105	125	12	to	to	ADP
ajis02-3105	125	13	greater	great	ADJ
ajis02-3105	125	14	connections	connection	NOUN
ajis02-3105	125	15	with	with	ADP
ajis02-3105	125	16	a	a	DET
ajis02-3105	125	17	brand	brand	NOUN
ajis02-3105	125	18	.	.	PUNCT
ajis02-3105	126	1	thus	thus	ADV
ajis02-3105	126	2	,	,	PUNCT
ajis02-3105	126	3	on	on	ADP
ajis02-3105	126	4	the	the	DET
ajis02-3105	126	5	basis	basis	NOUN
ajis02-3105	126	6	of	of	ADP
ajis02-3105	126	7	the	the	DET
ajis02-3105	126	8	discussion	discussion	NOUN
ajis02-3105	126	9	above	above	ADP
ajis02-3105	126	10	we	we	PRON
ajis02-3105	126	11	posit	posit	VERB
ajis02-3105	126	12	:	:	PUNCT
ajis02-3105	126	13	h3	h3	NOUN
ajis02-3105	126	14	:	:	PUNCT
ajis02-3105	126	15	cognitive	cognitive	ADJ
ajis02-3105	126	16	brand	brand	NOUN
ajis02-3105	126	17	engagement	engagement	NOUN
ajis02-3105	126	18	(	(	PUNCT
ajis02-3105	126	19	cbe	cbe	PROPN
ajis02-3105	126	20	)	)	PUNCT
ajis02-3105	126	21	has	have	VERB
ajis02-3105	126	22	significant	significant	ADJ
ajis02-3105	126	23	positive	positive	ADJ
ajis02-3105	126	24	influence	influence	NOUN
ajis02-3105	126	25	on	on	ADP
ajis02-3105	126	26	self	self	NOUN
ajis02-3105	126	27	-	-	PUNCT
ajis02-3105	126	28	brand	brand	NOUN
ajis02-3105	126	29	connections	connection	NOUN
ajis02-3105	126	30	(	(	PUNCT
ajis02-3105	126	31	sbc	sbc	NOUN
ajis02-3105	126	32	)	)	PUNCT
ajis02-3105	126	33	.	.	PUNCT
ajis02-3105	127	1	h4	h4	NOUN
ajis02-3105	127	2	:	:	PUNCT
ajis02-3105	127	3	emotional	emotional	ADJ
ajis02-3105	127	4	brand	brand	NOUN
ajis02-3105	127	5	engagement	engagement	NOUN
ajis02-3105	127	6	(	(	PUNCT
ajis02-3105	127	7	ebe	ebe	PROPN
ajis02-3105	127	8	)	)	PUNCT
ajis02-3105	127	9	has	have	VERB
ajis02-3105	127	10	significant	significant	ADJ
ajis02-3105	127	11	positive	positive	ADJ
ajis02-3105	127	12	influence	influence	NOUN
ajis02-3105	127	13	on	on	ADP
ajis02-3105	127	14	self	self	NOUN
ajis02-3105	127	15	-	-	PUNCT
ajis02-3105	127	16	brand	brand	NOUN
ajis02-3105	127	17	connections	connection	NOUN
ajis02-3105	127	18	(	(	PUNCT
ajis02-3105	127	19	sbc	sbc	NOUN
ajis02-3105	127	20	)	)	PUNCT
ajis02-3105	127	21	.	.	PUNCT
ajis02-3105	128	1	2.3.3	2.3.3	NUM
ajis02-3105	128	2	consumer	consumer	NOUN
ajis02-3105	128	3	brand	brand	NOUN
ajis02-3105	128	4	engagement	engagement	NOUN
ajis02-3105	128	5	and	and	CCONJ
ajis02-3105	128	6	brand	brand	NOUN
ajis02-3105	128	7	usage	usage	NOUN
ajis02-3105	128	8	intent	intent	NOUN
ajis02-3105	128	9	prior	prior	ADJ
ajis02-3105	128	10	studies	study	NOUN
ajis02-3105	128	11	has	have	AUX
ajis02-3105	128	12	indicated	indicate	VERB
ajis02-3105	128	13	that	that	SCONJ
ajis02-3105	128	14	flow	flow	NOUN
ajis02-3105	128	15	influences	influence	VERB
ajis02-3105	128	16	customers	customer	NOUN
ajis02-3105	128	17	'	'	PART
ajis02-3105	128	18	affective	affective	NOUN
ajis02-3105	128	19	,	,	PUNCT
ajis02-3105	128	20	cognitive	cognitive	NOUN
ajis02-3105	128	21	,	,	PUNCT
ajis02-3105	128	22	and	and	CCONJ
ajis02-3105	128	23	conative	conative	ADJ
ajis02-3105	128	24	actions	action	NOUN
ajis02-3105	128	25	,	,	PUNCT
ajis02-3105	128	26	such	such	ADJ
ajis02-3105	128	27	as	as	ADP
ajis02-3105	128	28	attitudes	attitude	NOUN
ajis02-3105	128	29	(	(	PUNCT
ajis02-3105	128	30	hsu	hsu	PROPN
ajis02-3105	128	31	&	&	CCONJ
ajis02-3105	128	32	lu	lu	PROPN
ajis02-3105	128	33	,	,	PUNCT
ajis02-3105	128	34	2004	2004	NUM
ajis02-3105	128	35	)	)	PUNCT
ajis02-3105	128	36	,	,	PUNCT
ajis02-3105	128	37	intentions	intention	NOUN
ajis02-3105	128	38	(	(	PUNCT
ajis02-3105	128	39	agarwal	agarwal	PROPN
ajis02-3105	128	40	&	&	CCONJ
ajis02-3105	128	41	karahanna	karahanna	PROPN
ajis02-3105	128	42	,	,	PUNCT
ajis02-3105	128	43	2000	2000	NUM
ajis02-3105	128	44	)	)	PUNCT
ajis02-3105	128	45	,	,	PUNCT
ajis02-3105	128	46	and	and	CCONJ
ajis02-3105	128	47	behaviors	behavior	NOUN
ajis02-3105	128	48	(	(	PUNCT
ajis02-3105	128	49	skadberg	skadberg	PROPN
ajis02-3105	128	50	&	&	CCONJ
ajis02-3105	128	51	kimmel	kimmel	PROPN
ajis02-3105	128	52	,	,	PUNCT
ajis02-3105	128	53	2004	2004	NUM
ajis02-3105	128	54	)	)	PUNCT
ajis02-3105	128	55	.	.	PUNCT
ajis02-3105	129	1	existing	exist	VERB
ajis02-3105	129	2	research	research	NOUN
ajis02-3105	129	3	in	in	ADP
ajis02-3105	129	4	marketing	marketing	NOUN
ajis02-3105	129	5	noted	note	VERB
ajis02-3105	129	6	that	that	SCONJ
ajis02-3105	129	7	flow	flow	NOUN
ajis02-3105	129	8	experiences	experience	NOUN
ajis02-3105	129	9	accrued	accrue	VERB
ajis02-3105	129	10	during	during	ADP
ajis02-3105	129	11	gamification	gamification	NOUN
ajis02-3105	129	12	influence	influence	PROPN
ajis02-3105	129	13	users	user	NOUN
ajis02-3105	129	14	’	'	PUNCT
ajis02-3105	129	15	engagement	engagement	NOUN
ajis02-3105	129	16	which	which	PRON
ajis02-3105	129	17	subsequently	subsequently	ADV
ajis02-3105	129	18	increases	increase	VERB
ajis02-3105	129	19	frequency	frequency	NOUN
ajis02-3105	129	20	of	of	ADP
ajis02-3105	129	21	using	use	VERB
ajis02-3105	129	22	the	the	DET
ajis02-3105	129	23	system	system	NOUN
ajis02-3105	129	24	(	(	PUNCT
ajis02-3105	129	25	hamari	hamari	PROPN
ajis02-3105	129	26	&	&	CCONJ
ajis02-3105	129	27	koivisto	koivisto	PROPN
ajis02-3105	129	28	,	,	PUNCT
ajis02-3105	129	29	2015	2015	NUM
ajis02-3105	129	30	;	;	PUNCT
ajis02-3105	129	31	osatuyi	osatuyi	PROPN
ajis02-3105	129	32	&	&	CCONJ
ajis02-3105	129	33	qin	qin	PROPN
ajis02-3105	129	34	,	,	PUNCT
ajis02-3105	129	35	2018	2018	NUM
ajis02-3105	129	36	)	)	PUNCT
ajis02-3105	129	37	.	.	PUNCT
ajis02-3105	130	1	australasian	australasian	ADJ
ajis02-3105	130	2	journal	journal	NOUN
ajis02-3105	130	3	of	of	ADP
ajis02-3105	130	4	information	information	NOUN
ajis02-3105	130	5	systems	system	NOUN
ajis02-3105	130	6	sangroya	sangroya	NOUN
ajis02-3105	130	7	,	,	PUNCT
ajis02-3105	130	8	yadav	yadav	PROPN
ajis02-3105	130	9	&	&	CCONJ
ajis02-3105	130	10	joshi	joshi	PROPN
ajis02-3105	130	11	2021	2021	NUM
ajis02-3105	130	12	,	,	PUNCT
ajis02-3105	130	13	vol	vol	NOUN
ajis02-3105	130	14	25	25	NUM
ajis02-3105	130	15	,	,	PUNCT
ajis02-3105	130	16	research	research	NOUN
ajis02-3105	130	17	on	on	ADP
ajis02-3105	130	18	consumer	consumer	NOUN
ajis02-3105	130	19	evaluation	evaluation	NOUN
ajis02-3105	130	20	gamified	gamifie	VERB
ajis02-3105	130	21	interaction	interaction	NOUN
ajis02-3105	130	22	of	of	ADP
ajis02-3105	130	23	mobile	mobile	ADJ
ajis02-3105	130	24	applications	application	NOUN
ajis02-3105	130	25	7	7	NUM
ajis02-3105	130	26	feedback	feedback	NOUN
ajis02-3105	130	27	and	and	CCONJ
ajis02-3105	130	28	social	social	ADJ
ajis02-3105	130	29	interaction	interaction	NOUN
ajis02-3105	130	30	,	,	PUNCT
ajis02-3105	130	31	two	two	NUM
ajis02-3105	130	32	key	key	ADJ
ajis02-3105	130	33	dimensions	dimension	NOUN
ajis02-3105	130	34	of	of	ADP
ajis02-3105	130	35	flow	flow	NOUN
ajis02-3105	130	36	proposed	propose	VERB
ajis02-3105	130	37	to	to	ADP
ajis02-3105	130	38	affecting	affect	VERB
ajis02-3105	130	39	brand	brand	NOUN
ajis02-3105	130	40	usage	usage	NOUN
ajis02-3105	130	41	intention	intention	NOUN
ajis02-3105	130	42	positively	positively	ADV
ajis02-3105	130	43	(	(	PUNCT
ajis02-3105	130	44	huang	huang	PROPN
ajis02-3105	130	45	et	et	PROPN
ajis02-3105	130	46	al	al	PROPN
ajis02-3105	130	47	.	.	PROPN
ajis02-3105	130	48	,	,	PUNCT
ajis02-3105	130	49	2018	2018	NUM
ajis02-3105	130	50	)	)	PUNCT
ajis02-3105	130	51	.	.	PUNCT
ajis02-3105	131	1	moreover	moreover	ADV
ajis02-3105	131	2	,	,	PUNCT
ajis02-3105	131	3	previous	previous	ADJ
ajis02-3105	131	4	marketing	marketing	NOUN
ajis02-3105	131	5	studies	study	NOUN
ajis02-3105	131	6	have	have	AUX
ajis02-3105	131	7	studied	study	VERB
ajis02-3105	131	8	the	the	DET
ajis02-3105	131	9	role	role	NOUN
ajis02-3105	131	10	of	of	ADP
ajis02-3105	131	11	brand	brand	NOUN
ajis02-3105	131	12	engagement	engagement	NOUN
ajis02-3105	131	13	on	on	ADP
ajis02-3105	131	14	positive	positive	ADJ
ajis02-3105	131	15	brand	brand	NOUN
ajis02-3105	131	16	usage	usage	NOUN
ajis02-3105	131	17	intent	intent	NOUN
ajis02-3105	131	18	(	(	PUNCT
ajis02-3105	131	19	bui	bui	NOUN
ajis02-3105	131	20	)	)	PUNCT
ajis02-3105	131	21	.	.	PUNCT
ajis02-3105	132	1	according	accord	VERB
ajis02-3105	132	2	to	to	ADP
ajis02-3105	132	3	these	these	DET
ajis02-3105	132	4	studies	study	NOUN
ajis02-3105	132	5	,	,	PUNCT
ajis02-3105	132	6	engaged	engage	VERB
ajis02-3105	132	7	customers	customer	NOUN
ajis02-3105	132	8	are	be	AUX
ajis02-3105	132	9	more	more	ADV
ajis02-3105	132	10	likely	likely	ADJ
ajis02-3105	132	11	to	to	PART
ajis02-3105	132	12	build	build	VERB
ajis02-3105	132	13	attitudes	attitude	NOUN
ajis02-3105	132	14	from	from	ADP
ajis02-3105	132	15	beliefs	belief	NOUN
ajis02-3105	132	16	(	(	PUNCT
ajis02-3105	132	17	hollebeek	hollebeek	NOUN
ajis02-3105	132	18	,	,	PUNCT
ajis02-3105	132	19	2011	2011	NUM
ajis02-3105	132	20	)	)	PUNCT
ajis02-3105	132	21	.	.	PUNCT
ajis02-3105	133	1	in	in	ADP
ajis02-3105	133	2	fact	fact	NOUN
ajis02-3105	133	3	,	,	PUNCT
ajis02-3105	133	4	those	those	DET
ajis02-3105	133	5	attitudes	attitude	NOUN
ajis02-3105	133	6	are	be	AUX
ajis02-3105	133	7	expected	expect	VERB
ajis02-3105	133	8	to	to	PART
ajis02-3105	133	9	be	be	AUX
ajis02-3105	133	10	favourable	favourable	ADJ
ajis02-3105	133	11	which	which	PRON
ajis02-3105	133	12	may	may	AUX
ajis02-3105	133	13	result	result	VERB
ajis02-3105	133	14	in	in	ADP
ajis02-3105	133	15	higher	high	ADJ
ajis02-3105	133	16	brand	brand	NOUN
ajis02-3105	133	17	usage	usage	NOUN
ajis02-3105	133	18	intent	intent	NOUN
ajis02-3105	133	19	(	(	PUNCT
ajis02-3105	133	20	harmeling	harmele	VERB
ajis02-3105	133	21	et	et	PROPN
ajis02-3105	133	22	al	al	PROPN
ajis02-3105	133	23	.	.	PROPN
ajis02-3105	133	24	,	,	PUNCT
ajis02-3105	133	25	2017	2017	NUM
ajis02-3105	133	26	)	)	PUNCT
ajis02-3105	133	27	.	.	PUNCT
ajis02-3105	134	1	social	social	ADJ
ajis02-3105	134	2	exchange	exchange	PROPN
ajis02-3105	134	3	theory	theory	NOUN
ajis02-3105	134	4	also	also	ADV
ajis02-3105	134	5	suggests	suggest	VERB
ajis02-3105	134	6	consumers	consumer	NOUN
ajis02-3105	134	7	emotional	emotional	ADJ
ajis02-3105	134	8	and	and	CCONJ
ajis02-3105	134	9	cognitive	cognitive	ADJ
ajis02-3105	134	10	engagement	engagement	NOUN
ajis02-3105	134	11	,	,	PUNCT
ajis02-3105	134	12	will	will	AUX
ajis02-3105	134	13	result	result	VERB
ajis02-3105	134	14	in	in	ADP
ajis02-3105	134	15	higher	high	ADJ
ajis02-3105	134	16	interaction	interaction	NOUN
ajis02-3105	134	17	with	with	ADP
ajis02-3105	134	18	the	the	DET
ajis02-3105	134	19	brand	brand	NOUN
ajis02-3105	134	20	.	.	PUNCT
ajis02-3105	135	1	thus	thus	ADV
ajis02-3105	135	2	,	,	PUNCT
ajis02-3105	135	3	we	we	PRON
ajis02-3105	135	4	propose	propose	VERB
ajis02-3105	135	5	that	that	SCONJ
ajis02-3105	135	6	cognitive	cognitive	ADJ
ajis02-3105	135	7	and	and	CCONJ
ajis02-3105	135	8	emotional	emotional	ADJ
ajis02-3105	135	9	brand	brand	NOUN
ajis02-3105	135	10	engagement	engagement	NOUN
ajis02-3105	135	11	develop	develop	VERB
ajis02-3105	135	12	through	through	ADP
ajis02-3105	135	13	gamified	gamifie	VERB
ajis02-3105	135	14	interactions	interaction	NOUN
ajis02-3105	135	15	should	should	AUX
ajis02-3105	135	16	lead	lead	VERB
ajis02-3105	135	17	to	to	ADP
ajis02-3105	135	18	higher	high	ADJ
ajis02-3105	135	19	brand	brand	NOUN
ajis02-3105	135	20	usage	usage	NOUN
ajis02-3105	135	21	intent	intent	NOUN
ajis02-3105	135	22	.	.	PUNCT
ajis02-3105	136	1	h5	h5	NOUN
ajis02-3105	136	2	:	:	PUNCT
ajis02-3105	136	3	cognitive	cognitive	ADJ
ajis02-3105	136	4	brand	brand	NOUN
ajis02-3105	136	5	engagement	engagement	NOUN
ajis02-3105	136	6	(	(	PUNCT
ajis02-3105	136	7	cbe	cbe	PROPN
ajis02-3105	136	8	)	)	PUNCT
ajis02-3105	136	9	has	have	VERB
ajis02-3105	136	10	significant	significant	ADJ
ajis02-3105	136	11	positive	positive	ADJ
ajis02-3105	136	12	influence	influence	NOUN
ajis02-3105	136	13	on	on	ADP
ajis02-3105	136	14	brand	brand	NOUN
ajis02-3105	136	15	usage	usage	NOUN
ajis02-3105	136	16	intent	intent	NOUN
ajis02-3105	136	17	(	(	PUNCT
ajis02-3105	136	18	bui	bui	NOUN
ajis02-3105	136	19	)	)	PUNCT
ajis02-3105	136	20	.	.	PUNCT
ajis02-3105	137	1	h6	h6	PROPN
ajis02-3105	137	2	:	:	PUNCT
ajis02-3105	137	3	emotional	emotional	ADJ
ajis02-3105	137	4	brand	brand	NOUN
ajis02-3105	137	5	engagement	engagement	NOUN
ajis02-3105	137	6	(	(	PUNCT
ajis02-3105	137	7	ebe	ebe	PROPN
ajis02-3105	137	8	)	)	PUNCT
ajis02-3105	137	9	has	have	VERB
ajis02-3105	137	10	significant	significant	ADJ
ajis02-3105	137	11	positive	positive	ADJ
ajis02-3105	137	12	influence	influence	NOUN
ajis02-3105	137	13	on	on	ADP
ajis02-3105	137	14	brand	brand	NOUN
ajis02-3105	137	15	usage	usage	NOUN
ajis02-3105	137	16	intent	intent	NOUN
ajis02-3105	137	17	(	(	PUNCT
ajis02-3105	137	18	bui	bui	NOUN
ajis02-3105	137	19	)	)	PUNCT
ajis02-3105	137	20	.	.	PUNCT
ajis02-3105	138	1	2.3.4	2.3.4	NUM
ajis02-3105	138	2	moderating	moderate	VERB
ajis02-3105	138	3	role	role	NOUN
ajis02-3105	138	4	of	of	ADP
ajis02-3105	138	5	gender	gender	NOUN
ajis02-3105	138	6	literature	literature	NOUN
ajis02-3105	138	7	specialising	specialise	VERB
ajis02-3105	138	8	in	in	ADP
ajis02-3105	138	9	gender	gender	NOUN
ajis02-3105	138	10	socialisation	socialisation	NOUN
ajis02-3105	138	11	especially	especially	ADV
ajis02-3105	138	12	gender	gender	NOUN
ajis02-3105	138	13	socialisation	socialisation	NOUN
ajis02-3105	138	14	theory	theory	NOUN
ajis02-3105	138	15	proposed	propose	VERB
ajis02-3105	138	16	by	by	ADP
ajis02-3105	138	17	barry	barry	PROPN
ajis02-3105	138	18	et	et	PROPN
ajis02-3105	138	19	al	al	PROPN
ajis02-3105	138	20	.	.	PROPN
ajis02-3105	139	1	(	(	PUNCT
ajis02-3105	139	2	1975	1975	NUM
ajis02-3105	139	3	)	)	PUNCT
ajis02-3105	140	1	,	,	PUNCT
ajis02-3105	140	2	suggests	suggest	VERB
ajis02-3105	140	3	male	male	ADJ
ajis02-3105	140	4	and	and	CCONJ
ajis02-3105	140	5	female	female	ADJ
ajis02-3105	140	6	in	in	ADP
ajis02-3105	140	7	addition	addition	NOUN
ajis02-3105	140	8	to	to	ADP
ajis02-3105	140	9	their	their	PRON
ajis02-3105	140	10	gender	gender	NOUN
ajis02-3105	140	11	specific	specific	ADJ
ajis02-3105	140	12	skills	skill	NOUN
ajis02-3105	140	13	also	also	ADV
ajis02-3105	140	14	have	have	VERB
ajis02-3105	140	15	gender	gender	NOUN
ajis02-3105	140	16	specific	specific	ADJ
ajis02-3105	140	17	attributes	attribute	NOUN
ajis02-3105	140	18	which	which	PRON
ajis02-3105	140	19	present	present	VERB
ajis02-3105	140	20	them	they	PRON
ajis02-3105	140	21	as	as	ADP
ajis02-3105	140	22	feminine	feminine	ADJ
ajis02-3105	140	23	or	or	CCONJ
ajis02-3105	140	24	masculine	masculine	ADJ
ajis02-3105	140	25	.	.	PUNCT
ajis02-3105	141	1	hence	hence	ADV
ajis02-3105	141	2	,	,	PUNCT
ajis02-3105	141	3	both	both	CCONJ
ajis02-3105	141	4	these	these	DET
ajis02-3105	141	5	genders	gender	NOUN
ajis02-3105	141	6	develop	develop	VERB
ajis02-3105	141	7	different	different	ADJ
ajis02-3105	141	8	value	value	NOUN
ajis02-3105	141	9	sets	set	NOUN
ajis02-3105	141	10	thus	thus	ADV
ajis02-3105	141	11	developing	develop	VERB
ajis02-3105	141	12	different	different	ADJ
ajis02-3105	141	13	value	value	NOUN
ajis02-3105	141	14	and	and	CCONJ
ajis02-3105	141	15	ethical	ethical	ADJ
ajis02-3105	141	16	preferences	preference	NOUN
ajis02-3105	141	17	among	among	ADP
ajis02-3105	141	18	them	they	PRON
ajis02-3105	141	19	(	(	PUNCT
ajis02-3105	141	20	mason	mason	PROPN
ajis02-3105	141	21	&	&	CCONJ
ajis02-3105	141	22	mudrack	mudrack	PROPN
ajis02-3105	141	23	,	,	PUNCT
ajis02-3105	141	24	1996	1996	NUM
ajis02-3105	141	25	)	)	PUNCT
ajis02-3105	141	26	.	.	PUNCT
ajis02-3105	142	1	one	one	NUM
ajis02-3105	142	2	of	of	ADP
ajis02-3105	142	3	important	important	ADJ
ajis02-3105	142	4	research	research	NOUN
ajis02-3105	142	5	stream	stream	NOUN
ajis02-3105	142	6	that	that	PRON
ajis02-3105	142	7	emerged	emerge	VERB
ajis02-3105	142	8	in	in	ADP
ajis02-3105	142	9	the	the	DET
ajis02-3105	142	10	literature	literature	NOUN
ajis02-3105	142	11	is	be	AUX
ajis02-3105	142	12	“	"	PUNCT
ajis02-3105	142	13	gender	gender	NOUN
ajis02-3105	142	14	identity	identity	NOUN
ajis02-3105	142	15	research	research	NOUN
ajis02-3105	142	16	”	"	PUNCT
ajis02-3105	142	17	which	which	PRON
ajis02-3105	142	18	studies	study	VERB
ajis02-3105	142	19	gender	gender	NOUN
ajis02-3105	142	20	as	as	ADP
ajis02-3105	142	21	psychological	psychological	ADJ
ajis02-3105	142	22	sex	sex	NOUN
ajis02-3105	142	23	on	on	ADP
ajis02-3105	142	24	the	the	DET
ajis02-3105	142	25	basis	basis	NOUN
ajis02-3105	142	26	of	of	ADP
ajis02-3105	142	27	masculine	masculine	ADJ
ajis02-3105	142	28	and	and	CCONJ
ajis02-3105	142	29	feminine	feminine	ADJ
ajis02-3105	142	30	personality	personality	NOUN
ajis02-3105	142	31	traits	trait	NOUN
ajis02-3105	142	32	(	(	PUNCT
ajis02-3105	142	33	gould	gould	PROPN
ajis02-3105	142	34	&	&	CCONJ
ajis02-3105	142	35	weil	weil	PROPN
ajis02-3105	142	36	,	,	PUNCT
ajis02-3105	142	37	1991	1991	NUM
ajis02-3105	142	38	;	;	PUNCT
ajis02-3105	142	39	palan	palan	PROPN
ajis02-3105	142	40	,	,	PUNCT
ajis02-3105	142	41	2001	2001	NUM
ajis02-3105	142	42	)	)	PUNCT
ajis02-3105	142	43	.	.	PUNCT
ajis02-3105	143	1	however	however	ADV
ajis02-3105	143	2	,	,	PUNCT
ajis02-3105	143	3	marketing	marketing	NOUN
ajis02-3105	143	4	researchers	researcher	NOUN
ajis02-3105	143	5	questioned	question	VERB
ajis02-3105	143	6	this	this	DET
ajis02-3105	143	7	perspective	perspective	NOUN
ajis02-3105	143	8	of	of	ADP
ajis02-3105	143	9	gender	gender	NOUN
ajis02-3105	143	10	identity	identity	NOUN
ajis02-3105	143	11	for	for	ADP
ajis02-3105	143	12	predicting	predict	VERB
ajis02-3105	143	13	their	their	PRON
ajis02-3105	143	14	consumer	consumer	NOUN
ajis02-3105	143	15	behavior	behavior	NOUN
ajis02-3105	143	16	(	(	PUNCT
ajis02-3105	143	17	kolyesnikova	kolyesnikova	X
ajis02-3105	143	18	et	et	PROPN
ajis02-3105	143	19	al	al	PROPN
ajis02-3105	143	20	.	.	PROPN
ajis02-3105	143	21	,	,	PUNCT
ajis02-3105	143	22	2009	2009	NUM
ajis02-3105	143	23	)	)	PUNCT
ajis02-3105	143	24	and	and	CCONJ
ajis02-3105	143	25	proposed	propose	VERB
ajis02-3105	143	26	“	"	PUNCT
ajis02-3105	143	27	biological	biological	ADJ
ajis02-3105	143	28	sex	sex	NOUN
ajis02-3105	143	29	research	research	NOUN
ajis02-3105	143	30	stream	stream	NOUN
ajis02-3105	143	31	as	as	ADP
ajis02-3105	143	32	an	an	DET
ajis02-3105	143	33	important	important	ADJ
ajis02-3105	143	34	determinant	determinant	NOUN
ajis02-3105	143	35	of	of	ADP
ajis02-3105	143	36	consumer	consumer	NOUN
ajis02-3105	143	37	behaviour	behaviour	NOUN
ajis02-3105	143	38	”	"	PUNCT
ajis02-3105	143	39	(	(	PUNCT
ajis02-3105	143	40	kahle	kahle	PROPN
ajis02-3105	143	41	&	&	CCONJ
ajis02-3105	143	42	homer	homer	NOUN
ajis02-3105	143	43	,	,	PUNCT
ajis02-3105	143	44	1985	1985	NUM
ajis02-3105	143	45	)	)	PUNCT
ajis02-3105	143	46	.	.	PUNCT
ajis02-3105	144	1	biological	biological	ADJ
ajis02-3105	144	2	sex	sex	NOUN
ajis02-3105	144	3	research	research	NOUN
ajis02-3105	144	4	stream	stream	NOUN
ajis02-3105	144	5	view	view	NOUN
ajis02-3105	144	6	of	of	ADP
ajis02-3105	144	7	gender	gender	NOUN
ajis02-3105	144	8	in	in	ADP
ajis02-3105	144	9	relations	relation	NOUN
ajis02-3105	144	10	to	to	ADP
ajis02-3105	144	11	biological	biological	ADJ
ajis02-3105	144	12	sex	sex	NOUN
ajis02-3105	144	13	as	as	ADP
ajis02-3105	144	14	male	male	ADJ
ajis02-3105	144	15	and	and	CCONJ
ajis02-3105	144	16	female	female	NOUN
ajis02-3105	144	17	,	,	PUNCT
ajis02-3105	144	18	considered	consider	VERB
ajis02-3105	144	19	by	by	ADP
ajis02-3105	144	20	marketing	market	VERB
ajis02-3105	144	21	research	research	NOUN
ajis02-3105	144	22	as	as	ADP
ajis02-3105	144	23	critical	critical	ADJ
ajis02-3105	144	24	variable	variable	NOUN
ajis02-3105	144	25	for	for	ADP
ajis02-3105	144	26	predicting	predict	VERB
ajis02-3105	144	27	their	their	PRON
ajis02-3105	144	28	behavior	behavior	NOUN
ajis02-3105	144	29	as	as	ADP
ajis02-3105	144	30	consumers	consumer	NOUN
ajis02-3105	144	31	or	or	CCONJ
ajis02-3105	144	32	segmenting	segment	VERB
ajis02-3105	144	33	them	they	PRON
ajis02-3105	144	34	in	in	ADP
ajis02-3105	144	35	different	different	ADJ
ajis02-3105	144	36	groups	group	NOUN
ajis02-3105	144	37	(	(	PUNCT
ajis02-3105	144	38	das	das	PROPN
ajis02-3105	144	39	,	,	PUNCT
ajis02-3105	144	40	2014	2014	NUM
ajis02-3105	144	41	)	)	PUNCT
ajis02-3105	144	42	.	.	PUNCT
ajis02-3105	145	1	so	so	ADV
ajis02-3105	145	2	,	,	PUNCT
ajis02-3105	145	3	current	current	ADJ
ajis02-3105	145	4	research	research	NOUN
ajis02-3105	145	5	considers	consider	VERB
ajis02-3105	145	6	gender	gender	NOUN
ajis02-3105	145	7	as	as	ADP
ajis02-3105	145	8	biological	biological	ADJ
ajis02-3105	145	9	sex	sex	NOUN
ajis02-3105	145	10	(	(	PUNCT
ajis02-3105	145	11	female	female	ADJ
ajis02-3105	145	12	and	and	CCONJ
ajis02-3105	145	13	male	male	NOUN
ajis02-3105	145	14	)	)	PUNCT
ajis02-3105	145	15	for	for	ADP
ajis02-3105	145	16	studying	study	VERB
ajis02-3105	145	17	its	its	PRON
ajis02-3105	145	18	moderating	moderate	VERB
ajis02-3105	145	19	role	role	NOUN
ajis02-3105	145	20	between	between	ADP
ajis02-3105	145	21	flow	flow	NOUN
ajis02-3105	145	22	and	and	CCONJ
ajis02-3105	145	23	cognitive	cognitive	ADJ
ajis02-3105	145	24	and	and	CCONJ
ajis02-3105	145	25	affective	affective	ADJ
ajis02-3105	145	26	brand	brand	NOUN
ajis02-3105	145	27	engagement	engagement	NOUN
ajis02-3105	145	28	.	.	PUNCT
ajis02-3105	146	1	previous	previous	ADJ
ajis02-3105	146	2	research	research	NOUN
ajis02-3105	146	3	has	have	AUX
ajis02-3105	146	4	analysed	analyse	VERB
ajis02-3105	146	5	the	the	DET
ajis02-3105	146	6	role	role	NOUN
ajis02-3105	146	7	of	of	ADP
ajis02-3105	146	8	gender	gender	NOUN
ajis02-3105	146	9	in	in	ADP
ajis02-3105	146	10	marketing	marketing	NOUN
ajis02-3105	146	11	literature	literature	NOUN
ajis02-3105	146	12	and	and	CCONJ
ajis02-3105	146	13	also	also	ADV
ajis02-3105	146	14	considered	consider	VERB
ajis02-3105	146	15	as	as	ADP
ajis02-3105	146	16	crucial	crucial	ADJ
ajis02-3105	146	17	variable	variable	NOUN
ajis02-3105	146	18	for	for	ADP
ajis02-3105	146	19	engagement	engagement	NOUN
ajis02-3105	146	20	studies	study	NOUN
ajis02-3105	146	21	.	.	PUNCT
ajis02-3105	147	1	however	however	ADV
ajis02-3105	147	2	,	,	PUNCT
ajis02-3105	147	3	very	very	ADV
ajis02-3105	147	4	few	few	ADJ
ajis02-3105	147	5	studies	study	NOUN
ajis02-3105	147	6	are	be	AUX
ajis02-3105	147	7	conducted	conduct	VERB
ajis02-3105	147	8	in	in	ADP
ajis02-3105	147	9	relation	relation	NOUN
ajis02-3105	147	10	to	to	ADP
ajis02-3105	147	11	mobile	mobile	ADJ
ajis02-3105	147	12	environment	environment	NOUN
ajis02-3105	147	13	and	and	CCONJ
ajis02-3105	147	14	there	there	PRON
ajis02-3105	147	15	is	be	VERB
ajis02-3105	147	16	no	no	DET
ajis02-3105	147	17	agreement	agreement	NOUN
ajis02-3105	147	18	on	on	ADP
ajis02-3105	147	19	the	the	DET
ajis02-3105	147	20	impact	impact	NOUN
ajis02-3105	147	21	of	of	ADP
ajis02-3105	147	22	gender	gender	NOUN
ajis02-3105	147	23	on	on	ADP
ajis02-3105	147	24	mobile	mobile	ADJ
ajis02-3105	147	25	gamification	gamification	NOUN
ajis02-3105	147	26	(	(	PUNCT
ajis02-3105	147	27	conaway	conaway	PROPN
ajis02-3105	147	28	&	&	CCONJ
ajis02-3105	147	29	garay	garay	PROPN
ajis02-3105	147	30	,	,	PUNCT
ajis02-3105	147	31	2014	2014	NUM
ajis02-3105	147	32	)	)	PUNCT
ajis02-3105	147	33	.	.	PUNCT
ajis02-3105	148	1	existing	exist	VERB
ajis02-3105	148	2	research	research	NOUN
ajis02-3105	148	3	in	in	ADP
ajis02-3105	148	4	context	context	NOUN
ajis02-3105	148	5	of	of	ADP
ajis02-3105	148	6	digital	digital	ADJ
ajis02-3105	148	7	environment	environment	NOUN
ajis02-3105	148	8	acknowledge	acknowledge	VERB
ajis02-3105	148	9	gender	gender	NOUN
ajis02-3105	148	10	differences	difference	NOUN
ajis02-3105	148	11	in	in	ADP
ajis02-3105	148	12	the	the	DET
ajis02-3105	148	13	consumer	consumer	NOUN
ajis02-3105	148	14	decision	decision	NOUN
ajis02-3105	148	15	making	making	NOUN
ajis02-3105	148	16	process	process	NOUN
ajis02-3105	148	17	as	as	ADP
ajis02-3105	148	18	female	female	ADJ
ajis02-3105	148	19	and	and	CCONJ
ajis02-3105	148	20	male	male	NOUN
ajis02-3105	148	21	differ	differ	VERB
ajis02-3105	148	22	with	with	ADP
ajis02-3105	148	23	regard	regard	NOUN
ajis02-3105	148	24	to	to	ADP
ajis02-3105	148	25	adoption	adoption	NOUN
ajis02-3105	148	26	and	and	CCONJ
ajis02-3105	148	27	internet	internet	NOUN
ajis02-3105	148	28	usages	usage	NOUN
ajis02-3105	148	29	(	(	PUNCT
ajis02-3105	148	30	li	li	PROPN
ajis02-3105	148	31	&	&	CCONJ
ajis02-3105	148	32	chang	chang	PROPN
ajis02-3105	148	33	,	,	PUNCT
ajis02-3105	148	34	2016	2016	NUM
ajis02-3105	148	35	;	;	PUNCT
ajis02-3105	148	36	zhang	zhang	PROPN
ajis02-3105	148	37	et	et	PROPN
ajis02-3105	148	38	al	al	PROPN
ajis02-3105	148	39	.	.	PROPN
ajis02-3105	148	40	,	,	PUNCT
ajis02-3105	148	41	2009	2009	NUM
ajis02-3105	148	42	)	)	PUNCT
ajis02-3105	148	43	.	.	PUNCT
ajis02-3105	149	1	these	these	DET
ajis02-3105	149	2	differences	difference	NOUN
ajis02-3105	149	3	reflect	reflect	VERB
ajis02-3105	149	4	the	the	DET
ajis02-3105	149	5	psychological	psychological	ADJ
ajis02-3105	149	6	process	process	NOUN
ajis02-3105	149	7	that	that	PRON
ajis02-3105	149	8	influence	influence	VERB
ajis02-3105	149	9	people	people	NOUN
ajis02-3105	149	10	’s	’s	PART
ajis02-3105	149	11	behavior	behavior	NOUN
ajis02-3105	149	12	(	(	PUNCT
ajis02-3105	149	13	zurita	zurita	PROPN
ajis02-3105	149	14	-	-	PUNCT
ajis02-3105	149	15	ortega	ortega	PROPN
ajis02-3105	149	16	et	et	PROPN
ajis02-3105	149	17	al	al	PROPN
ajis02-3105	149	18	.	.	PROPN
ajis02-3105	149	19	,	,	PUNCT
ajis02-3105	149	20	2018	2018	NUM
ajis02-3105	149	21	)	)	PUNCT
ajis02-3105	149	22	.	.	PUNCT
ajis02-3105	150	1	for	for	ADP
ajis02-3105	150	2	example	example	NOUN
ajis02-3105	150	3	,	,	PUNCT
ajis02-3105	150	4	research	research	NOUN
ajis02-3105	150	5	found	find	VERB
ajis02-3105	150	6	women	woman	NOUN
ajis02-3105	150	7	to	to	PART
ajis02-3105	150	8	be	be	AUX
ajis02-3105	150	9	more	more	ADV
ajis02-3105	150	10	intrinsically	intrinsically	ADV
ajis02-3105	150	11	motivated	motivated	ADJ
ajis02-3105	150	12	,	,	PUNCT
ajis02-3105	150	13	while	while	SCONJ
ajis02-3105	150	14	men	man	NOUN
ajis02-3105	150	15	are	be	AUX
ajis02-3105	150	16	having	have	VERB
ajis02-3105	150	17	more	more	ADJ
ajis02-3105	150	18	extrinsic	extrinsic	ADJ
ajis02-3105	150	19	motivation	motivation	NOUN
ajis02-3105	150	20	(	(	PUNCT
ajis02-3105	150	21	erturan	erturan	NOUN
ajis02-3105	150	22	-	-	PUNCT
ajis02-3105	150	23	ilker	ilker	NOUN
ajis02-3105	150	24	et	et	NOUN
ajis02-3105	150	25	al	al	PROPN
ajis02-3105	150	26	.	.	PROPN
ajis02-3105	150	27	,	,	PUNCT
ajis02-3105	150	28	2018	2018	NUM
ajis02-3105	150	29	)	)	PUNCT
ajis02-3105	150	30	.	.	PUNCT
ajis02-3105	151	1	in	in	ADP
ajis02-3105	151	2	context	context	NOUN
ajis02-3105	151	3	of	of	ADP
ajis02-3105	151	4	digital	digital	ADJ
ajis02-3105	151	5	environment	environment	NOUN
ajis02-3105	151	6	,	,	PUNCT
ajis02-3105	151	7	research	research	NOUN
ajis02-3105	151	8	found	find	VERB
ajis02-3105	151	9	men	man	NOUN
ajis02-3105	151	10	and	and	CCONJ
ajis02-3105	151	11	women	woman	NOUN
ajis02-3105	151	12	to	to	PART
ajis02-3105	151	13	behave	behave	VERB
ajis02-3105	151	14	differently	differently	ADV
ajis02-3105	151	15	while	while	SCONJ
ajis02-3105	151	16	interacting	interact	VERB
ajis02-3105	151	17	with	with	ADP
ajis02-3105	151	18	digital	digital	ADJ
ajis02-3105	151	19	platform	platform	NOUN
ajis02-3105	151	20	.	.	PUNCT
ajis02-3105	152	1	for	for	ADP
ajis02-3105	152	2	example	example	NOUN
ajis02-3105	152	3	,	,	PUNCT
ajis02-3105	152	4	women	woman	NOUN
ajis02-3105	152	5	are	be	AUX
ajis02-3105	152	6	found	find	VERB
ajis02-3105	152	7	to	to	PART
ajis02-3105	152	8	be	be	AUX
ajis02-3105	152	9	showing	show	VERB
ajis02-3105	152	10	more	more	ADJ
ajis02-3105	152	11	exploratory	exploratory	ADJ
ajis02-3105	152	12	behaviour	behaviour	NOUN
ajis02-3105	152	13	,	,	PUNCT
ajis02-3105	152	14	high	high	ADJ
ajis02-3105	152	15	involvement	involvement	NOUN
ajis02-3105	152	16	,	,	PUNCT
ajis02-3105	152	17	and	and	CCONJ
ajis02-3105	152	18	less	less	ADJ
ajis02-3105	152	19	purchases	purchase	NOUN
ajis02-3105	152	20	over	over	ADP
ajis02-3105	152	21	digital	digital	ADJ
ajis02-3105	152	22	platform	platform	NOUN
ajis02-3105	152	23	(	(	PUNCT
ajis02-3105	152	24	richard	richard	PROPN
ajis02-3105	152	25	et	et	PROPN
ajis02-3105	152	26	al	al	PROPN
ajis02-3105	152	27	.	.	PROPN
ajis02-3105	152	28	,	,	PUNCT
ajis02-3105	152	29	2010	2010	NUM
ajis02-3105	152	30	)	)	PUNCT
ajis02-3105	152	31	.	.	PUNCT
ajis02-3105	153	1	whereas	whereas	SCONJ
ajis02-3105	153	2	another	another	DET
ajis02-3105	153	3	research	research	NOUN
ajis02-3105	153	4	suggests	suggest	VERB
ajis02-3105	153	5	these	these	DET
ajis02-3105	153	6	gender	gender	NOUN
ajis02-3105	153	7	differences	difference	NOUN
ajis02-3105	153	8	are	be	AUX
ajis02-3105	153	9	declining	decline	VERB
ajis02-3105	153	10	as	as	SCONJ
ajis02-3105	153	11	both	both	PRON
ajis02-3105	153	12	considers	consider	VERB
ajis02-3105	153	13	key	key	ADJ
ajis02-3105	153	14	variables	variable	NOUN
ajis02-3105	153	15	like	like	ADP
ajis02-3105	153	16	system	system	NOUN
ajis02-3105	153	17	quality	quality	NOUN
ajis02-3105	153	18	,	,	PUNCT
ajis02-3105	153	19	information	information	NOUN
ajis02-3105	153	20	quality	quality	NOUN
ajis02-3105	153	21	equally	equally	ADV
ajis02-3105	153	22	important	important	ADJ
ajis02-3105	153	23	.	.	PUNCT
ajis02-3105	154	1	therefore	therefore	ADV
ajis02-3105	154	2	,	,	PUNCT
ajis02-3105	154	3	existing	exist	VERB
ajis02-3105	154	4	study	study	NOUN
ajis02-3105	154	5	on	on	ADP
ajis02-3105	154	6	the	the	DET
ajis02-3105	154	7	moderating	moderate	VERB
ajis02-3105	154	8	role	role	NOUN
ajis02-3105	154	9	of	of	ADP
ajis02-3105	154	10	gender	gender	NOUN
ajis02-3105	154	11	is	be	AUX
ajis02-3105	154	12	highly	highly	ADV
ajis02-3105	154	13	consistent	consistent	ADJ
ajis02-3105	154	14	and	and	CCONJ
ajis02-3105	154	15	this	this	PRON
ajis02-3105	154	16	calls	call	VERB
ajis02-3105	154	17	for	for	ADP
ajis02-3105	154	18	further	further	ADJ
ajis02-3105	154	19	investigation	investigation	NOUN
ajis02-3105	154	20	of	of	ADP
ajis02-3105	154	21	gender	gender	NOUN
ajis02-3105	154	22	differences	difference	NOUN
ajis02-3105	154	23	in	in	ADP
ajis02-3105	154	24	the	the	DET
ajis02-3105	154	25	mobile	mobile	ADJ
ajis02-3105	154	26	gamified	gamifie	VERB
ajis02-3105	154	27	environment	environment	NOUN
ajis02-3105	154	28	.	.	PUNCT
ajis02-3105	155	1	to	to	ADP
ajis02-3105	155	2	date	date	NOUN
ajis02-3105	155	3	,	,	PUNCT
ajis02-3105	155	4	no	no	DET
ajis02-3105	155	5	study	study	NOUN
ajis02-3105	155	6	has	have	AUX
ajis02-3105	155	7	explored	explore	VERB
ajis02-3105	155	8	the	the	DET
ajis02-3105	155	9	moderated	moderated	ADJ
ajis02-3105	155	10	role	role	NOUN
ajis02-3105	155	11	of	of	ADP
ajis02-3105	155	12	gender	gender	PROPN
ajis02-3105	155	13	inn	inn	PROPN
ajis02-3105	155	14	the	the	DET
ajis02-3105	155	15	relationship	relationship	NOUN
ajis02-3105	155	16	of	of	ADP
ajis02-3105	155	17	flow	flow	NOUN
ajis02-3105	155	18	and	and	CCONJ
ajis02-3105	155	19	consumer	consumer	NOUN
ajis02-3105	155	20	engagement	engagement	NOUN
ajis02-3105	155	21	,	,	PUNCT
ajis02-3105	155	22	specifically	specifically	ADV
ajis02-3105	155	23	in	in	ADP
ajis02-3105	155	24	a	a	DET
ajis02-3105	155	25	gamified	gamifie	VERB
ajis02-3105	155	26	environment	environment	NOUN
ajis02-3105	155	27	.	.	PUNCT
ajis02-3105	156	1	thus	thus	ADV
ajis02-3105	156	2	,	,	PUNCT
ajis02-3105	156	3	this	this	DET
ajis02-3105	156	4	study	study	NOUN
ajis02-3105	156	5	posits	posit	VERB
ajis02-3105	156	6	that	that	SCONJ
ajis02-3105	156	7	:	:	PUNCT
ajis02-3105	156	8	australasian	australasian	ADJ
ajis02-3105	156	9	journal	journal	NOUN
ajis02-3105	156	10	of	of	ADP
ajis02-3105	156	11	information	information	NOUN
ajis02-3105	156	12	systems	system	NOUN
ajis02-3105	156	13	sangroya	sangroya	NOUN
ajis02-3105	156	14	,	,	PUNCT
ajis02-3105	156	15	yadav	yadav	PROPN
ajis02-3105	156	16	&	&	CCONJ
ajis02-3105	156	17	joshi	joshi	PROPN
ajis02-3105	156	18	2021	2021	NUM
ajis02-3105	156	19	,	,	PUNCT
ajis02-3105	156	20	vol	vol	NOUN
ajis02-3105	156	21	25	25	NUM
ajis02-3105	156	22	,	,	PUNCT
ajis02-3105	156	23	research	research	NOUN
ajis02-3105	156	24	on	on	ADP
ajis02-3105	156	25	consumer	consumer	NOUN
ajis02-3105	156	26	evaluation	evaluation	NOUN
ajis02-3105	156	27	gamified	gamifie	VERB
ajis02-3105	156	28	interaction	interaction	NOUN
ajis02-3105	156	29	of	of	ADP
ajis02-3105	156	30	mobile	mobile	ADJ
ajis02-3105	156	31	applications	application	NOUN
ajis02-3105	156	32	8	8	NUM
ajis02-3105	156	33	h7a	h7a	NOUN
ajis02-3105	156	34	:	:	PUNCT
ajis02-3105	156	35	the	the	DET
ajis02-3105	156	36	impact	impact	NOUN
ajis02-3105	156	37	of	of	ADP
ajis02-3105	156	38	flow	flow	NOUN
ajis02-3105	156	39	in	in	ADP
ajis02-3105	156	40	a	a	DET
ajis02-3105	156	41	gamified	gamifie	VERB
ajis02-3105	156	42	environment	environment	NOUN
ajis02-3105	156	43	on	on	ADP
ajis02-3105	156	44	cbe	cbe	PROPN
ajis02-3105	156	45	will	will	AUX
ajis02-3105	156	46	significantly	significantly	ADV
ajis02-3105	156	47	vary	vary	VERB
ajis02-3105	156	48	across	across	ADP
ajis02-3105	156	49	gender	gender	NOUN
ajis02-3105	156	50	.	.	PUNCT
ajis02-3105	157	1	h7b	h7b	NOUN
ajis02-3105	157	2	:	:	PUNCT
ajis02-3105	157	3	the	the	DET
ajis02-3105	157	4	impact	impact	NOUN
ajis02-3105	157	5	of	of	ADP
ajis02-3105	157	6	flow	flow	NOUN
ajis02-3105	157	7	in	in	ADP
ajis02-3105	157	8	a	a	DET
ajis02-3105	157	9	gamified	gamifie	VERB
ajis02-3105	157	10	environment	environment	NOUN
ajis02-3105	157	11	on	on	ADP
ajis02-3105	157	12	ebe	ebe	PROPN
ajis02-3105	157	13	will	will	AUX
ajis02-3105	157	14	significantly	significantly	ADV
ajis02-3105	157	15	vary	vary	VERB
ajis02-3105	157	16	across	across	ADP
ajis02-3105	157	17	gender	gender	NOUN
ajis02-3105	157	18	.	.	PUNCT
ajis02-3105	158	1	2.3.5	2.3.5	NUM
ajis02-3105	158	2	mediating	mediate	VERB
ajis02-3105	158	3	role	role	NOUN
ajis02-3105	158	4	of	of	ADP
ajis02-3105	158	5	brand	brand	NOUN
ajis02-3105	158	6	engagement	engagement	NOUN
ajis02-3105	158	7	in	in	ADP
ajis02-3105	158	8	line	line	NOUN
ajis02-3105	158	9	with	with	ADP
ajis02-3105	158	10	previous	previous	ADJ
ajis02-3105	158	11	studies	study	NOUN
ajis02-3105	158	12	,	,	PUNCT
ajis02-3105	158	13	current	current	ADJ
ajis02-3105	158	14	study	study	NOUN
ajis02-3105	158	15	postulate	postulate	NOUN
ajis02-3105	158	16	that	that	SCONJ
ajis02-3105	158	17	brand	brand	NOUN
ajis02-3105	158	18	engagement	engagement	NOUN
ajis02-3105	158	19	,	,	PUNCT
ajis02-3105	158	20	stemming	stem	VERB
ajis02-3105	158	21	from	from	ADP
ajis02-3105	158	22	consumer	consumer	NOUN
ajis02-3105	158	23	brand	brand	NOUN
ajis02-3105	158	24	interactions	interaction	NOUN
ajis02-3105	158	25	(	(	PUNCT
ajis02-3105	158	26	hollebeek	hollebeek	NOUN
ajis02-3105	158	27	,	,	PUNCT
ajis02-3105	158	28	2011	2011	NUM
ajis02-3105	158	29	)	)	PUNCT
ajis02-3105	158	30	may	may	AUX
ajis02-3105	158	31	link	link	VERB
ajis02-3105	158	32	consumers	consumer	NOUN
ajis02-3105	158	33	’	'	PUNCT
ajis02-3105	158	34	flow	flow	NOUN
ajis02-3105	158	35	experiences	experience	NOUN
ajis02-3105	158	36	to	to	ADP
ajis02-3105	158	37	consumers	consumer	NOUN
ajis02-3105	158	38	’	’	PART
ajis02-3105	158	39	self	self	NOUN
ajis02-3105	158	40	–	–	PUNCT
ajis02-3105	158	41	brand	brand	NOUN
ajis02-3105	158	42	connections	connection	NOUN
ajis02-3105	158	43	and	and	CCONJ
ajis02-3105	158	44	brand	brand	NOUN
ajis02-3105	158	45	usage	usage	NOUN
ajis02-3105	158	46	intent	intent	NOUN
ajis02-3105	158	47	(	(	PUNCT
ajis02-3105	158	48	brodie	brodie	PROPN
ajis02-3105	158	49	et	et	PROPN
ajis02-3105	158	50	al	al	PROPN
ajis02-3105	158	51	.	.	PROPN
ajis02-3105	158	52	2011	2011	NUM
ajis02-3105	158	53	)	)	PUNCT
ajis02-3105	158	54	.	.	PUNCT
ajis02-3105	159	1	according	accord	VERB
ajis02-3105	159	2	to	to	ADP
ajis02-3105	159	3	moneta	moneta	PROPN
ajis02-3105	159	4	and	and	CCONJ
ajis02-3105	159	5	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	159	6	(	(	PUNCT
ajis02-3105	159	7	1996	1996	NUM
ajis02-3105	159	8	)	)	PUNCT
ajis02-3105	159	9	,	,	PUNCT
ajis02-3105	159	10	flow	flow	NOUN
ajis02-3105	159	11	can	can	AUX
ajis02-3105	159	12	generate	generate	VERB
ajis02-3105	159	13	both	both	CCONJ
ajis02-3105	159	14	cognitive	cognitive	ADJ
ajis02-3105	159	15	and	and	CCONJ
ajis02-3105	159	16	affective	affective	ADJ
ajis02-3105	159	17	responses	response	NOUN
ajis02-3105	159	18	to	to	ADP
ajis02-3105	159	19	an	an	DET
ajis02-3105	159	20	experiential	experiential	ADJ
ajis02-3105	159	21	activity	activity	NOUN
ajis02-3105	159	22	.	.	PUNCT
ajis02-3105	160	1	moreover	moreover	ADV
ajis02-3105	160	2	,	,	PUNCT
ajis02-3105	160	3	previous	previous	ADJ
ajis02-3105	160	4	studies	study	NOUN
ajis02-3105	160	5	have	have	AUX
ajis02-3105	160	6	found	find	VERB
ajis02-3105	160	7	that	that	SCONJ
ajis02-3105	160	8	flow	flow	NOUN
ajis02-3105	160	9	develop	develop	VERB
ajis02-3105	160	10	engagement	engagement	NOUN
ajis02-3105	160	11	(	(	PUNCT
ajis02-3105	160	12	shernoff	shernoff	NOUN
ajis02-3105	160	13	et	et	PROPN
ajis02-3105	160	14	al	al	PROPN
ajis02-3105	160	15	.	.	PROPN
ajis02-3105	160	16	2003	2003	NUM
ajis02-3105	160	17	)	)	PUNCT
ajis02-3105	160	18	and	and	CCONJ
ajis02-3105	160	19	that	that	SCONJ
ajis02-3105	160	20	cognitive	cognitive	ADJ
ajis02-3105	160	21	and	and	CCONJ
ajis02-3105	160	22	emotional	emotional	ADJ
ajis02-3105	160	23	are	be	AUX
ajis02-3105	160	24	key	key	ADJ
ajis02-3105	160	25	dimensions	dimension	NOUN
ajis02-3105	160	26	triggering	trigger	VERB
ajis02-3105	160	27	the	the	DET
ajis02-3105	160	28	engagement	engagement	NOUN
ajis02-3105	160	29	process	process	NOUN
ajis02-3105	160	30	in	in	ADP
ajis02-3105	160	31	online	online	ADJ
ajis02-3105	160	32	contexts	contexts	NOUN
ajis02-3105	160	33	(	(	PUNCT
ajis02-3105	160	34	mollen	mollen	PROPN
ajis02-3105	160	35	&	&	CCONJ
ajis02-3105	160	36	wilson	wilson	PROPN
ajis02-3105	160	37	,	,	PUNCT
ajis02-3105	160	38	2010	2010	NUM
ajis02-3105	160	39	)	)	PUNCT
ajis02-3105	160	40	.	.	PUNCT
ajis02-3105	161	1	therefore	therefore	ADV
ajis02-3105	161	2	,	,	PUNCT
ajis02-3105	161	3	current	current	ADJ
ajis02-3105	161	4	study	study	NOUN
ajis02-3105	161	5	postulate	postulate	NOUN
ajis02-3105	161	6	that	that	SCONJ
ajis02-3105	161	7	the	the	DET
ajis02-3105	161	8	impact	impact	NOUN
ajis02-3105	161	9	of	of	ADP
ajis02-3105	161	10	flow	flow	NOUN
ajis02-3105	161	11	on	on	ADP
ajis02-3105	161	12	brand	brand	NOUN
ajis02-3105	161	13	usage	usage	NOUN
ajis02-3105	161	14	intent	intent	NOUN
ajis02-3105	161	15	and	and	CCONJ
ajis02-3105	161	16	self	self	NOUN
ajis02-3105	161	17	–	–	PUNCT
ajis02-3105	161	18	brand	brand	NOUN
ajis02-3105	161	19	connections	connection	NOUN
ajis02-3105	161	20	is	be	AUX
ajis02-3105	161	21	mediated	mediate	VERB
ajis02-3105	161	22	by	by	ADP
ajis02-3105	161	23	cognitive	cognitive	ADJ
ajis02-3105	161	24	and	and	CCONJ
ajis02-3105	161	25	emotional	emotional	ADJ
ajis02-3105	161	26	brand	brand	NOUN
ajis02-3105	161	27	engagement	engagement	NOUN
ajis02-3105	161	28	in	in	ADP
ajis02-3105	161	29	the	the	DET
ajis02-3105	161	30	context	context	NOUN
ajis02-3105	161	31	of	of	ADP
ajis02-3105	161	32	gamified	gamified	ADJ
ajis02-3105	161	33	environment	environment	NOUN
ajis02-3105	161	34	.	.	PUNCT
ajis02-3105	162	1	h8	h8	PROPN
ajis02-3105	162	2	:	:	PUNCT
ajis02-3105	162	3	the	the	DET
ajis02-3105	162	4	impact	impact	NOUN
ajis02-3105	162	5	of	of	ADP
ajis02-3105	162	6	flow	flow	NOUN
ajis02-3105	162	7	on	on	ADP
ajis02-3105	162	8	consumers	consumer	NOUN
ajis02-3105	162	9	’	'	PUNCT
ajis02-3105	162	10	bui	bui	NOUN
ajis02-3105	162	11	is	be	AUX
ajis02-3105	162	12	mediated	mediate	VERB
ajis02-3105	162	13	by	by	ADP
ajis02-3105	162	14	(	(	PUNCT
ajis02-3105	162	15	a	a	X
ajis02-3105	162	16	)	)	PUNCT
ajis02-3105	162	17	cbe	cbe	PROPN
ajis02-3105	162	18	and	and	CCONJ
ajis02-3105	162	19	(	(	PUNCT
ajis02-3105	162	20	b	b	NOUN
ajis02-3105	162	21	)	)	PUNCT
ajis02-3105	162	22	ebe	ebe	PROPN
ajis02-3105	162	23	.	.	PUNCT
ajis02-3105	162	24	h9	h9	PROPN
ajis02-3105	162	25	:	:	PUNCT
ajis02-3105	162	26	the	the	DET
ajis02-3105	162	27	impact	impact	NOUN
ajis02-3105	162	28	of	of	ADP
ajis02-3105	162	29	flow	flow	NOUN
ajis02-3105	162	30	on	on	ADP
ajis02-3105	162	31	consumers	consumer	NOUN
ajis02-3105	162	32	’	'	PUNCT
ajis02-3105	162	33	sbc	sbc	NOUN
ajis02-3105	162	34	is	be	AUX
ajis02-3105	162	35	mediated	mediate	VERB
ajis02-3105	162	36	by	by	ADP
ajis02-3105	162	37	(	(	PUNCT
ajis02-3105	162	38	a	a	X
ajis02-3105	162	39	)	)	PUNCT
ajis02-3105	162	40	cbe	cbe	PROPN
ajis02-3105	162	41	and	and	CCONJ
ajis02-3105	162	42	(	(	PUNCT
ajis02-3105	162	43	b	b	NOUN
ajis02-3105	162	44	)	)	PUNCT
ajis02-3105	162	45	ebe	ebe	PROPN
ajis02-3105	162	46	.	.	PROPN
ajis02-3105	162	47	3	3	NUM
ajis02-3105	162	48	methodology	methodology	NOUN
ajis02-3105	162	49	3.1	3.1	NUM
ajis02-3105	162	50	sample	sample	NOUN
ajis02-3105	162	51	and	and	CCONJ
ajis02-3105	162	52	data	datum	NOUN
ajis02-3105	162	53	collection	collection	NOUN
ajis02-3105	162	54	for	for	ADP
ajis02-3105	162	55	this	this	DET
ajis02-3105	162	56	study	study	NOUN
ajis02-3105	162	57	,	,	PUNCT
ajis02-3105	162	58	survey	survey	NOUN
ajis02-3105	162	59	method	method	NOUN
ajis02-3105	162	60	has	have	AUX
ajis02-3105	162	61	been	be	AUX
ajis02-3105	162	62	used	use	VERB
ajis02-3105	162	63	to	to	PART
ajis02-3105	162	64	collect	collect	VERB
ajis02-3105	162	65	data	datum	NOUN
ajis02-3105	162	66	from	from	ADP
ajis02-3105	162	67	smartphone	smartphone	NOUN
ajis02-3105	162	68	users	user	NOUN
ajis02-3105	162	69	having	have	VERB
ajis02-3105	162	70	experience	experience	NOUN
ajis02-3105	162	71	of	of	ADP
ajis02-3105	162	72	using	use	VERB
ajis02-3105	162	73	gamified	gamifie	VERB
ajis02-3105	162	74	mobile	mobile	ADJ
ajis02-3105	162	75	apps	app	NOUN
ajis02-3105	162	76	.	.	PUNCT
ajis02-3105	163	1	mobile	mobile	ADJ
ajis02-3105	163	2	gamified	gamifie	VERB
ajis02-3105	163	3	application	application	NOUN
ajis02-3105	163	4	like	like	ADP
ajis02-3105	163	5	nike+	nike+	NOUN
ajis02-3105	163	6	,	,	PUNCT
ajis02-3105	163	7	asics	asic	NOUN
ajis02-3105	163	8	provide	provide	VERB
ajis02-3105	163	9	interactive	interactive	ADJ
ajis02-3105	163	10	platform	platform	NOUN
ajis02-3105	163	11	,	,	PUNCT
ajis02-3105	163	12	where	where	SCONJ
ajis02-3105	163	13	users	user	NOUN
ajis02-3105	163	14	can	can	AUX
ajis02-3105	163	15	join	join	VERB
ajis02-3105	163	16	various	various	ADJ
ajis02-3105	163	17	competitions	competition	NOUN
ajis02-3105	163	18	through	through	ADP
ajis02-3105	163	19	their	their	PRON
ajis02-3105	163	20	smartphone	smartphone	NOUN
ajis02-3105	163	21	.	.	PUNCT
ajis02-3105	164	1	these	these	DET
ajis02-3105	164	2	applications	application	NOUN
ajis02-3105	164	3	allow	allow	VERB
ajis02-3105	164	4	users	user	NOUN
ajis02-3105	164	5	to	to	PART
ajis02-3105	164	6	track	track	VERB
ajis02-3105	164	7	,	,	PUNCT
ajis02-3105	164	8	challenge	challenge	NOUN
ajis02-3105	164	9	,	,	PUNCT
ajis02-3105	164	10	share	share	NOUN
ajis02-3105	164	11	,	,	PUNCT
ajis02-3105	164	12	and	and	CCONJ
ajis02-3105	164	13	interact	interact	VERB
ajis02-3105	164	14	with	with	ADP
ajis02-3105	164	15	friends	friend	NOUN
ajis02-3105	164	16	and	and	CCONJ
ajis02-3105	164	17	other	other	ADJ
ajis02-3105	164	18	users	user	NOUN
ajis02-3105	164	19	,	,	PUNCT
ajis02-3105	164	20	thereby	thereby	ADV
ajis02-3105	164	21	creating	create	VERB
ajis02-3105	164	22	socially	socially	ADV
ajis02-3105	164	23	exciting	exciting	ADJ
ajis02-3105	164	24	and	and	CCONJ
ajis02-3105	164	25	collaborative	collaborative	ADJ
ajis02-3105	164	26	experience	experience	NOUN
ajis02-3105	164	27	.	.	PUNCT
ajis02-3105	165	1	the	the	DET
ajis02-3105	165	2	interactive	interactive	ADJ
ajis02-3105	165	3	capability	capability	NOUN
ajis02-3105	165	4	of	of	ADP
ajis02-3105	165	5	gamified	gamifie	VERB
ajis02-3105	165	6	application	application	NOUN
ajis02-3105	165	7	helps	help	VERB
ajis02-3105	165	8	in	in	ADP
ajis02-3105	165	9	building	build	VERB
ajis02-3105	165	10	deeper	deep	ADJ
ajis02-3105	165	11	level	level	NOUN
ajis02-3105	165	12	of	of	ADP
ajis02-3105	165	13	customer	customer	NOUN
ajis02-3105	165	14	engagement	engagement	NOUN
ajis02-3105	165	15	.	.	PUNCT
ajis02-3105	166	1	we	we	PRON
ajis02-3105	166	2	administered	administer	VERB
ajis02-3105	166	3	the	the	DET
ajis02-3105	166	4	survey	survey	NOUN
ajis02-3105	166	5	questionnaire	questionnaire	NOUN
ajis02-3105	166	6	to	to	ADP
ajis02-3105	166	7	smartphone	smartphone	NOUN
ajis02-3105	166	8	users	user	NOUN
ajis02-3105	166	9	residing	reside	VERB
ajis02-3105	166	10	in	in	ADP
ajis02-3105	166	11	india	india	PROPN
ajis02-3105	166	12	.	.	PUNCT
ajis02-3105	167	1	with	with	ADP
ajis02-3105	167	2	502.2	502.2	NUM
ajis02-3105	167	3	million	million	NUM
ajis02-3105	167	4	smartphone	smartphone	NOUN
ajis02-3105	167	5	users	user	NOUN
ajis02-3105	167	6	,	,	PUNCT
ajis02-3105	167	7	india	india	PROPN
ajis02-3105	167	8	is	be	AUX
ajis02-3105	167	9	world	world	NOUN
ajis02-3105	167	10	’s	’s	PART
ajis02-3105	167	11	second	second	ADV
ajis02-3105	167	12	largest	large	ADJ
ajis02-3105	167	13	market	market	NOUN
ajis02-3105	167	14	for	for	ADP
ajis02-3105	167	15	smartphones	smartphone	NOUN
ajis02-3105	167	16	(	(	PUNCT
ajis02-3105	167	17	ndtv	ndtv	ADJ
ajis02-3105	167	18	,	,	PUNCT
ajis02-3105	167	19	2020	2020	NUM
ajis02-3105	167	20	;	;	PUNCT
ajis02-3105	167	21	shankar	shankar	PROPN
ajis02-3105	167	22	et	et	PROPN
ajis02-3105	167	23	al	al	PROPN
ajis02-3105	167	24	.	.	PROPN
ajis02-3105	167	25	,	,	PUNCT
ajis02-3105	167	26	2020	2020	NUM
ajis02-3105	167	27	)	)	PUNCT
ajis02-3105	167	28	.	.	PUNCT
ajis02-3105	168	1	in	in	ADP
ajis02-3105	168	2	this	this	DET
ajis02-3105	168	3	study	study	NOUN
ajis02-3105	168	4	,	,	PUNCT
ajis02-3105	168	5	structured	structured	ADJ
ajis02-3105	168	6	questionnaire	questionnaire	NOUN
ajis02-3105	168	7	was	be	AUX
ajis02-3105	168	8	employed	employ	VERB
ajis02-3105	168	9	to	to	PART
ajis02-3105	168	10	collect	collect	VERB
ajis02-3105	168	11	from	from	ADP
ajis02-3105	168	12	sample	sample	NOUN
ajis02-3105	168	13	respondents	respondent	NOUN
ajis02-3105	168	14	.	.	PUNCT
ajis02-3105	169	1	the	the	DET
ajis02-3105	169	2	survey	survey	NOUN
ajis02-3105	169	3	was	be	AUX
ajis02-3105	169	4	conducted	conduct	VERB
ajis02-3105	169	5	online	online	ADV
ajis02-3105	169	6	with	with	ADP
ajis02-3105	169	7	the	the	DET
ajis02-3105	169	8	respondents	respondent	NOUN
ajis02-3105	169	9	who	who	PRON
ajis02-3105	169	10	were	be	AUX
ajis02-3105	169	11	having	have	VERB
ajis02-3105	169	12	smartphone	smartphone	NOUN
ajis02-3105	169	13	and	and	CCONJ
ajis02-3105	169	14	have	have	AUX
ajis02-3105	169	15	had	have	VERB
ajis02-3105	169	16	experience	experience	NOUN
ajis02-3105	169	17	of	of	ADP
ajis02-3105	169	18	using	use	VERB
ajis02-3105	169	19	gamified	gamifie	VERB
ajis02-3105	169	20	mobile	mobile	ADJ
ajis02-3105	169	21	application	application	NOUN
ajis02-3105	169	22	.	.	PUNCT
ajis02-3105	170	1	to	to	PART
ajis02-3105	170	2	ensure	ensure	VERB
ajis02-3105	170	3	data	datum	NOUN
ajis02-3105	170	4	were	be	AUX
ajis02-3105	170	5	collected	collect	VERB
ajis02-3105	170	6	from	from	ADP
ajis02-3105	170	7	regular	regular	ADJ
ajis02-3105	170	8	user	user	NOUN
ajis02-3105	170	9	of	of	ADP
ajis02-3105	170	10	these	these	DET
ajis02-3105	170	11	smartphone	smartphone	NOUN
ajis02-3105	170	12	application	application	NOUN
ajis02-3105	170	13	,	,	PUNCT
ajis02-3105	170	14	firstly	firstly	ADV
ajis02-3105	170	15	a	a	DET
ajis02-3105	170	16	screening	screening	NOUN
ajis02-3105	170	17	question	question	NOUN
ajis02-3105	170	18	was	be	AUX
ajis02-3105	170	19	asked	ask	VERB
ajis02-3105	170	20	:	:	PUNCT
ajis02-3105	170	21	“	"	PUNCT
ajis02-3105	170	22	are	be	AUX
ajis02-3105	170	23	you	you	PRON
ajis02-3105	170	24	using	use	VERB
ajis02-3105	170	25	this	this	DET
ajis02-3105	170	26	app	app	NOUN
ajis02-3105	170	27	for	for	ADP
ajis02-3105	170	28	a	a	DET
ajis02-3105	170	29	minimum	minimum	ADJ
ajis02-3105	170	30	period	period	NOUN
ajis02-3105	170	31	of	of	ADP
ajis02-3105	170	32	30	30	NUM
ajis02-3105	170	33	days	day	NOUN
ajis02-3105	170	34	”	"	PUNCT
ajis02-3105	170	35	.	.	PUNCT
ajis02-3105	171	1	only	only	ADV
ajis02-3105	171	2	the	the	DET
ajis02-3105	171	3	respondents	respondent	NOUN
ajis02-3105	171	4	who	who	PRON
ajis02-3105	171	5	answered	answer	VERB
ajis02-3105	171	6	yes	yes	INTJ
ajis02-3105	171	7	were	be	AUX
ajis02-3105	171	8	asked	ask	VERB
ajis02-3105	171	9	to	to	PART
ajis02-3105	171	10	proceed	proceed	VERB
ajis02-3105	171	11	with	with	ADP
ajis02-3105	171	12	the	the	DET
ajis02-3105	171	13	rest	rest	NOUN
ajis02-3105	171	14	of	of	ADP
ajis02-3105	171	15	survey	survey	NOUN
ajis02-3105	171	16	.	.	PUNCT
ajis02-3105	172	1	in	in	ADP
ajis02-3105	172	2	total	total	NOUN
ajis02-3105	172	3	of	of	ADP
ajis02-3105	172	4	584	584	NUM
ajis02-3105	172	5	responses	response	NOUN
ajis02-3105	172	6	were	be	AUX
ajis02-3105	172	7	utilized	utilize	VERB
ajis02-3105	172	8	in	in	ADP
ajis02-3105	172	9	the	the	DET
ajis02-3105	172	10	study	study	NOUN
ajis02-3105	172	11	.	.	PUNCT
ajis02-3105	173	1	the	the	DET
ajis02-3105	173	2	demographic	demographic	ADJ
ajis02-3105	173	3	profile	profile	NOUN
ajis02-3105	173	4	of	of	ADP
ajis02-3105	173	5	these	these	DET
ajis02-3105	173	6	respondents	respondent	NOUN
ajis02-3105	173	7	exhibited	exhibit	VERB
ajis02-3105	173	8	in	in	ADP
ajis02-3105	173	9	table	table	NOUN
ajis02-3105	173	10	1	1	NUM
ajis02-3105	173	11	.	.	PUNCT
ajis02-3105	174	1	in	in	ADP
ajis02-3105	174	2	order	order	NOUN
ajis02-3105	174	3	to	to	PART
ajis02-3105	174	4	examine	examine	VERB
ajis02-3105	174	5	any	any	DET
ajis02-3105	174	6	nonresponse	nonresponse	NOUN
ajis02-3105	174	7	bias	bias	NOUN
ajis02-3105	174	8	,	,	PUNCT
ajis02-3105	174	9	independent	independent	ADJ
ajis02-3105	174	10	sample	sample	NOUN
ajis02-3105	174	11	t	t	PROPN
ajis02-3105	174	12	test	test	NOUN
ajis02-3105	174	13	was	be	AUX
ajis02-3105	174	14	performed	perform	VERB
ajis02-3105	174	15	on	on	ADP
ajis02-3105	174	16	the	the	DET
ajis02-3105	174	17	demographic	demographic	ADJ
ajis02-3105	174	18	variables	variable	NOUN
ajis02-3105	174	19	between	between	ADP
ajis02-3105	174	20	the	the	DET
ajis02-3105	174	21	first	first	ADJ
ajis02-3105	174	22	25	25	NUM
ajis02-3105	174	23	%	%	NOUN
ajis02-3105	174	24	(	(	PUNCT
ajis02-3105	174	25	q1	q1	PROPN
ajis02-3105	174	26	)	)	PUNCT
ajis02-3105	174	27	and	and	CCONJ
ajis02-3105	174	28	last	last	ADJ
ajis02-3105	174	29	25	25	NUM
ajis02-3105	174	30	%	%	NOUN
ajis02-3105	174	31	(	(	PUNCT
ajis02-3105	174	32	q4	q4	PROPN
ajis02-3105	174	33	)	)	PUNCT
ajis02-3105	174	34	samples	sample	NOUN
ajis02-3105	174	35	(	(	PUNCT
ajis02-3105	174	36	shankar	shankar	NOUN
ajis02-3105	174	37	and	and	CCONJ
ajis02-3105	174	38	jebarajakirthy	jebarajakirthy	ADJ
ajis02-3105	174	39	,	,	PUNCT
ajis02-3105	174	40	2019	2019	NUM
ajis02-3105	174	41	)	)	PUNCT
ajis02-3105	174	42	.	.	PUNCT
ajis02-3105	175	1	the	the	DET
ajis02-3105	175	2	results	result	NOUN
ajis02-3105	175	3	suggested	suggest	VERB
ajis02-3105	175	4	absence	absence	NOUN
ajis02-3105	175	5	of	of	ADP
ajis02-3105	175	6	non	non	ADJ
ajis02-3105	175	7	-	-	ADJ
ajis02-3105	175	8	response	response	ADJ
ajis02-3105	175	9	bias	bias	NOUN
ajis02-3105	175	10	as	as	SCONJ
ajis02-3105	175	11	the	the	DET
ajis02-3105	175	12	demographic	demographic	ADJ
ajis02-3105	175	13	profile	profile	NOUN
ajis02-3105	175	14	of	of	ADP
ajis02-3105	175	15	these	these	DET
ajis02-3105	175	16	two	two	NUM
ajis02-3105	175	17	group	group	NOUN
ajis02-3105	175	18	samples	sample	NOUN
ajis02-3105	175	19	was	be	AUX
ajis02-3105	175	20	not	not	PART
ajis02-3105	175	21	significantly	significantly	ADV
ajis02-3105	175	22	different	different	ADJ
ajis02-3105	175	23	.	.	PUNCT
ajis02-3105	176	1	3.2	3.2	NUM
ajis02-3105	176	2	measures	measure	NOUN
ajis02-3105	176	3	and	and	CCONJ
ajis02-3105	176	4	instrument	instrument	NOUN
ajis02-3105	176	5	development	development	NOUN
ajis02-3105	176	6	current	current	ADJ
ajis02-3105	176	7	study	study	NOUN
ajis02-3105	176	8	used	use	VERB
ajis02-3105	176	9	the	the	DET
ajis02-3105	176	10	prior	prior	ADJ
ajis02-3105	176	11	established	establish	VERB
ajis02-3105	176	12	scales	scale	NOUN
ajis02-3105	176	13	to	to	PART
ajis02-3105	176	14	measure	measure	VERB
ajis02-3105	176	15	the	the	DET
ajis02-3105	176	16	focal	focal	ADJ
ajis02-3105	176	17	construct	construct	NOUN
ajis02-3105	176	18	after	after	ADP
ajis02-3105	176	19	slightly	slightly	ADV
ajis02-3105	176	20	modifying	modify	VERB
ajis02-3105	176	21	to	to	ADP
ajis02-3105	176	22	the	the	DET
ajis02-3105	176	23	context	context	NOUN
ajis02-3105	176	24	of	of	ADP
ajis02-3105	176	25	this	this	DET
ajis02-3105	176	26	research	research	NOUN
ajis02-3105	176	27	.	.	PUNCT
ajis02-3105	177	1	the	the	DET
ajis02-3105	177	2	measurement	measurement	NOUN
ajis02-3105	177	3	instrument	instrument	NOUN
ajis02-3105	177	4	had	have	VERB
ajis02-3105	177	5	three	three	NUM
ajis02-3105	177	6	sections	section	NOUN
ajis02-3105	177	7	,	,	PUNCT
ajis02-3105	177	8	where	where	SCONJ
ajis02-3105	177	9	first	first	ADJ
ajis02-3105	177	10	section	section	NOUN
ajis02-3105	177	11	included	include	VERB
ajis02-3105	177	12	the	the	DET
ajis02-3105	177	13	screening	screening	NOUN
ajis02-3105	177	14	question	question	NOUN
ajis02-3105	177	15	.	.	PUNCT
ajis02-3105	178	1	the	the	DET
ajis02-3105	178	2	second	second	ADJ
ajis02-3105	178	3	and	and	CCONJ
ajis02-3105	178	4	third	third	ADJ
ajis02-3105	178	5	section	section	NOUN
ajis02-3105	178	6	contains	contain	VERB
ajis02-3105	178	7	the	the	DET
ajis02-3105	178	8	variables	variable	NOUN
ajis02-3105	178	9	related	relate	VERB
ajis02-3105	178	10	to	to	ADP
ajis02-3105	178	11	the	the	DET
ajis02-3105	178	12	study	study	NOUN
ajis02-3105	178	13	constructs	construct	NOUN
ajis02-3105	178	14	and	and	CCONJ
ajis02-3105	178	15	demographic	demographic	ADJ
ajis02-3105	178	16	information	information	NOUN
ajis02-3105	178	17	,	,	PUNCT
ajis02-3105	178	18	respectively	respectively	ADV
ajis02-3105	178	19	.	.	PUNCT
ajis02-3105	179	1	australasian	australasian	ADJ
ajis02-3105	179	2	journal	journal	NOUN
ajis02-3105	179	3	of	of	ADP
ajis02-3105	179	4	information	information	NOUN
ajis02-3105	179	5	systems	system	NOUN
ajis02-3105	179	6	sangroya	sangroya	NOUN
ajis02-3105	179	7	,	,	PUNCT
ajis02-3105	179	8	yadav	yadav	PROPN
ajis02-3105	179	9	&	&	CCONJ
ajis02-3105	179	10	joshi	joshi	PROPN
ajis02-3105	179	11	2021	2021	NUM
ajis02-3105	179	12	,	,	PUNCT
ajis02-3105	179	13	vol	vol	NOUN
ajis02-3105	179	14	25	25	NUM
ajis02-3105	179	15	,	,	PUNCT
ajis02-3105	179	16	research	research	NOUN
ajis02-3105	179	17	on	on	ADP
ajis02-3105	179	18	consumer	consumer	NOUN
ajis02-3105	179	19	evaluation	evaluation	NOUN
ajis02-3105	179	20	gamified	gamifie	VERB
ajis02-3105	179	21	interaction	interaction	NOUN
ajis02-3105	179	22	of	of	ADP
ajis02-3105	179	23	mobile	mobile	ADJ
ajis02-3105	179	24	applications	application	NOUN
ajis02-3105	179	25	9	9	NUM
ajis02-3105	179	26	the	the	DET
ajis02-3105	179	27	multi	multi	ADJ
ajis02-3105	179	28	-	-	ADJ
ajis02-3105	179	29	dimensional	dimensional	ADJ
ajis02-3105	179	30	construct	construct	NOUN
ajis02-3105	179	31	of	of	ADP
ajis02-3105	179	32	cbe	cbe	PROPN
ajis02-3105	179	33	was	be	AUX
ajis02-3105	179	34	measured	measure	VERB
ajis02-3105	179	35	by	by	ADP
ajis02-3105	179	36	seven	seven	NUM
ajis02-3105	179	37	measurement	measurement	NOUN
ajis02-3105	179	38	statements	statement	NOUN
ajis02-3105	179	39	proposed	propose	VERB
ajis02-3105	179	40	by	by	ADP
ajis02-3105	179	41	hollebeek	hollebeek	PROPN
ajis02-3105	179	42	et	et	PROPN
ajis02-3105	179	43	al	al	PROPN
ajis02-3105	179	44	.	.	PROPN
ajis02-3105	180	1	(	(	PUNCT
ajis02-3105	180	2	2014	2014	NUM
ajis02-3105	180	3	)	)	PUNCT
ajis02-3105	180	4	capturing	capture	VERB
ajis02-3105	180	5	emotional	emotional	ADJ
ajis02-3105	180	6	brand	brand	NOUN
ajis02-3105	180	7	engagement	engagement	NOUN
ajis02-3105	180	8	and	and	CCONJ
ajis02-3105	180	9	cognitive	cognitive	ADJ
ajis02-3105	180	10	brand	brand	NOUN
ajis02-3105	180	11	engagement	engagement	NOUN
ajis02-3105	180	12	.	.	PUNCT
ajis02-3105	181	1	seven	seven	NUM
ajis02-3105	181	2	items	item	NOUN
ajis02-3105	181	3	scale	scale	NOUN
ajis02-3105	181	4	developed	develop	VERB
ajis02-3105	181	5	by	by	ADP
ajis02-3105	181	6	escalas	escalas	X
ajis02-3105	181	7	(	(	PUNCT
ajis02-3105	181	8	2004	2004	NUM
ajis02-3105	181	9	)	)	PUNCT
ajis02-3105	181	10	were	be	AUX
ajis02-3105	181	11	used	use	VERB
ajis02-3105	181	12	to	to	PART
ajis02-3105	181	13	operationalised	operationalise	VERB
ajis02-3105	181	14	selfbrand	selfbrand	NOUN
ajis02-3105	181	15	connection	connection	NOUN
ajis02-3105	181	16	(	(	PUNCT
ajis02-3105	181	17	sbc	sbc	NOUN
ajis02-3105	181	18	)	)	PUNCT
ajis02-3105	181	19	,	,	PUNCT
ajis02-3105	181	20	while	while	SCONJ
ajis02-3105	181	21	four	four	NUM
ajis02-3105	181	22	items	item	NOUN
ajis02-3105	181	23	scale	scale	NOUN
ajis02-3105	181	24	proposed	propose	VERB
ajis02-3105	181	25	by	by	ADP
ajis02-3105	181	26	yoo	yoo	PROPN
ajis02-3105	181	27	and	and	CCONJ
ajis02-3105	181	28	donthu	donthu	PROPN
ajis02-3105	181	29	(	(	PUNCT
ajis02-3105	181	30	2001	2001	NUM
ajis02-3105	181	31	)	)	PUNCT
ajis02-3105	181	32	was	be	AUX
ajis02-3105	181	33	used	use	VERB
ajis02-3105	181	34	to	to	PART
ajis02-3105	181	35	assess	assess	VERB
ajis02-3105	181	36	brand	brand	NOUN
ajis02-3105	181	37	usage	usage	NOUN
ajis02-3105	181	38	intent	intent	NOUN
ajis02-3105	181	39	(	(	PUNCT
ajis02-3105	181	40	bui	bui	NOUN
ajis02-3105	181	41	)	)	PUNCT
ajis02-3105	181	42	.	.	PUNCT
ajis02-3105	182	1	construct	construct	VERB
ajis02-3105	182	2	indicators	indicator	NOUN
ajis02-3105	182	3	fl	fl	AUX
ajis02-3105	182	4	cronbach	cronbach	VERB
ajis02-3105	182	5	’s	’s	PROPN
ajis02-3105	182	6	α	α	PROPN
ajis02-3105	182	7	/	/	SYM
ajis02-3105	182	8	cr	cr	PROPN
ajis02-3105	182	9	ave	ave	PROPN
ajis02-3105	182	10	ch	ch	PROPN
ajis02-3105	182	11	ch1	ch1	PROPN
ajis02-3105	182	12	0.80	0.80	NUM
ajis02-3105	182	13	0.80/0.85	0.80/0.85	NUM
ajis02-3105	182	14	0.58	0.58	NUM
ajis02-3105	182	15	ch2	ch2	PROPN
ajis02-3105	182	16	0.72	0.72	NUM
ajis02-3105	182	17	ch3	ch3	PROPN
ajis02-3105	182	18	0.77	0.77	NUM
ajis02-3105	182	19	ch4	ch4	NOUN
ajis02-3105	182	20	0.76	0.76	NUM
ajis02-3105	182	21	fb	fb	NOUN
ajis02-3105	182	22	fb1	fb1	VERB
ajis02-3105	182	23	0.78	0.78	NUM
ajis02-3105	182	24	0.82/0.86	0.82/0.86	NUM
ajis02-3105	182	25	0.61	0.61	NUM
ajis02-3105	182	26	fb2	fb2	NOUN
ajis02-3105	182	27	0.82	0.82	NUM
ajis02-3105	182	28	fb3	fb3	NOUN
ajis02-3105	182	29	0.77	0.77	NUM
ajis02-3105	182	30	fb4	fb4	PROPN
ajis02-3105	182	31	0.75	0.75	NUM
ajis02-3105	182	32	au	au	X
ajis02-3105	182	33	au	au	PROPN
ajis02-3105	182	34	1	1	NUM
ajis02-3105	182	35	0.76	0.76	NUM
ajis02-3105	182	36	0.79/0.82	0.79/0.82	NUM
ajis02-3105	182	37	0.61	0.61	NUM
ajis02-3105	182	38	au	au	ADP
ajis02-3105	182	39	2	2	NUM
ajis02-3105	182	40	0.76	0.76	NUM
ajis02-3105	182	41	au	au	ADP
ajis02-3105	182	42	3	3	NUM
ajis02-3105	182	43	0.82	0.82	NUM
ajis02-3105	182	44	i	i	PRON
ajis02-3105	182	45	m	m	VERB
ajis02-3105	182	46	i	i	NOUN
ajis02-3105	182	47	m	m	VERB
ajis02-3105	182	48	1	1	NUM
ajis02-3105	182	49	0.77	0.77	NUM
ajis02-3105	182	50	0.89/0.90	0.89/0.90	NUM
ajis02-3105	182	51	0.60	0.60	NUM
ajis02-3105	183	1	i	i	PRON
ajis02-3105	183	2	m	m	VERB
ajis02-3105	183	3	2	2	NUM
ajis02-3105	183	4	0.79	0.79	NUM
ajis02-3105	183	5	im3	im3	NOUN
ajis02-3105	183	6	0.77	0.77	NUM
ajis02-3105	183	7	im4	im4	NOUN
ajis02-3105	183	8	0.78	0.78	NUM
ajis02-3105	183	9	i	i	PRON
ajis02-3105	183	10	m	m	VERB
ajis02-3105	183	11	5	5	NUM
ajis02-3105	183	12	0.76	0.76	NUM
ajis02-3105	183	13	i	i	PRON
ajis02-3105	183	14	m	m	VERB
ajis02-3105	183	15	6	6	NUM
ajis02-3105	183	16	0.78	0.78	NUM
ajis02-3105	183	17	si	si	NOUN
ajis02-3105	183	18	si	si	PROPN
ajis02-3105	183	19	1	1	NUM
ajis02-3105	183	20	0.74	0.74	NUM
ajis02-3105	183	21	0.85/0.87	0.85/0.87	NUM
ajis02-3105	183	22	0.63	0.63	NUM
ajis02-3105	183	23	si	si	NOUN
ajis02-3105	183	24	2	2	NUM
ajis02-3105	183	25	0.77	0.77	NUM
ajis02-3105	183	26	si	si	NOUN
ajis02-3105	183	27	3	3	NUM
ajis02-3105	183	28	0.83	0.83	NUM
ajis02-3105	183	29	si	si	NOUN
ajis02-3105	183	30	4	4	NUM
ajis02-3105	183	31	0.82	0.82	NUM
ajis02-3105	183	32	cbe	cbe	PROPN
ajis02-3105	183	33	cbe	cbe	PROPN
ajis02-3105	183	34	1	1	NUM
ajis02-3105	183	35	0.75	0.75	NUM
ajis02-3105	183	36	0.74/0.76	0.74/0.76	NUM
ajis02-3105	183	37	0.51	0.51	NUM
ajis02-3105	183	38	cbe	cbe	PROPN
ajis02-3105	183	39	2	2	NUM
ajis02-3105	183	40	0.65	0.65	NUM
ajis02-3105	183	41	cbe	cbe	PROPN
ajis02-3105	183	42	3	3	NUM
ajis02-3105	183	43	0.74	0.74	NUM
ajis02-3105	183	44	ebe	ebe	PROPN
ajis02-3105	183	45	ebe	ebe	PROPN
ajis02-3105	183	46	1	1	NUM
ajis02-3105	183	47	0.78	0.78	NUM
ajis02-3105	183	48	0.81/0.83	0.81/0.83	NUM
ajis02-3105	183	49	0.56	0.56	NUM
ajis02-3105	183	50	ebe	ebe	NOUN
ajis02-3105	183	51	2	2	NUM
ajis02-3105	183	52	0.72	0.72	NUM
ajis02-3105	183	53	ebe	ebe	PROPN
ajis02-3105	183	54	3	3	NUM
ajis02-3105	183	55	0.77	0.77	NUM
ajis02-3105	183	56	ebe	ebe	NOUN
ajis02-3105	183	57	4	4	NUM
ajis02-3105	183	58	0.73	0.73	NUM
ajis02-3105	183	59	sbc	sbc	NOUN
ajis02-3105	183	60	sbc	sbc	NOUN
ajis02-3105	183	61	1	1	NUM
ajis02-3105	183	62	0.80	0.80	NUM
ajis02-3105	183	63	0.91/0.92	0.91/0.92	NUM
ajis02-3105	183	64	0.63	0.63	NUM
ajis02-3105	183	65	sbc	sbc	NOUN
ajis02-3105	183	66	2	2	NUM
ajis02-3105	183	67	0.77	0.77	NUM
ajis02-3105	183	68	sbc	sbc	NOUN
ajis02-3105	183	69	3	3	NUM
ajis02-3105	183	70	0.80	0.80	NUM
ajis02-3105	183	71	sbc	sbc	NOUN
ajis02-3105	183	72	4	4	NUM
ajis02-3105	183	73	0.84	0.84	NUM
ajis02-3105	183	74	sbc	sbc	NOUN
ajis02-3105	183	75	5	5	NUM
ajis02-3105	183	76	0.73	0.73	NUM
ajis02-3105	183	77	sbc	sbc	NOUN
ajis02-3105	183	78	6	6	NUM
ajis02-3105	183	79	0.76	0.76	NUM
ajis02-3105	183	80	sbc	sbc	NOUN
ajis02-3105	183	81	7	7	NUM
ajis02-3105	183	82	0.84	0.84	NUM
ajis02-3105	183	83	bui	bui	NOUN
ajis02-3105	183	84	bui	bui	NOUN
ajis02-3105	183	85	1	1	NUM
ajis02-3105	183	86	0.77	0.77	NUM
ajis02-3105	183	87	0.86/0.87	0.86/0.87	NUM
ajis02-3105	183	88	0.62	0.62	NUM
ajis02-3105	183	89	bui	bui	NOUN
ajis02-3105	183	90	2	2	NUM
ajis02-3105	183	91	0.80	0.80	NUM
ajis02-3105	183	92	bui	bui	NOUN
ajis02-3105	183	93	3	3	NUM
ajis02-3105	183	94	0.84	0.84	NUM
ajis02-3105	183	95	bui	bui	NOUN
ajis02-3105	183	96	4	4	NUM
ajis02-3105	183	97	0.73	0.73	NUM
ajis02-3105	183	98	table	table	NOUN
ajis02-3105	183	99	2	2	NUM
ajis02-3105	183	100	.	.	PUNCT
ajis02-3105	183	101	summary	summary	NOUN
ajis02-3105	183	102	of	of	ADP
ajis02-3105	183	103	the	the	DET
ajis02-3105	183	104	measurement	measurement	NOUN
ajis02-3105	183	105	model	model	NOUN
ajis02-3105	183	106	note	note	NOUN
ajis02-3105	183	107	:	:	PUNCT
ajis02-3105	183	108	fl	fl	NUM
ajis02-3105	183	109	:	:	PUNCT
ajis02-3105	183	110	factor	factor	NOUN
ajis02-3105	183	111	loadings	loading	NOUN
ajis02-3105	183	112	;	;	PUNCT
ajis02-3105	183	113	ave	ave	NOUN
ajis02-3105	183	114	:	:	PUNCT
ajis02-3105	183	115	average	average	ADJ
ajis02-3105	183	116	variance	variance	NOUN
ajis02-3105	183	117	extracted	extract	VERB
ajis02-3105	183	118	,	,	PUNCT
ajis02-3105	183	119	cr	cr	PRON
ajis02-3105	183	120	:	:	PUNCT
ajis02-3105	183	121	composite	composite	ADJ
ajis02-3105	183	122	reliability	reliability	NOUN
ajis02-3105	183	123	.	.	PUNCT
ajis02-3105	184	1	australasian	australasian	ADJ
ajis02-3105	184	2	journal	journal	NOUN
ajis02-3105	184	3	of	of	ADP
ajis02-3105	184	4	information	information	NOUN
ajis02-3105	184	5	systems	system	NOUN
ajis02-3105	184	6	sangroya	sangroya	NOUN
ajis02-3105	184	7	,	,	PUNCT
ajis02-3105	184	8	yadav	yadav	PROPN
ajis02-3105	184	9	&	&	CCONJ
ajis02-3105	184	10	joshi	joshi	PROPN
ajis02-3105	184	11	2021	2021	NUM
ajis02-3105	184	12	,	,	PUNCT
ajis02-3105	184	13	vol	vol	NOUN
ajis02-3105	184	14	25	25	NUM
ajis02-3105	184	15	,	,	PUNCT
ajis02-3105	184	16	research	research	NOUN
ajis02-3105	184	17	on	on	ADP
ajis02-3105	184	18	consumer	consumer	NOUN
ajis02-3105	184	19	evaluation	evaluation	NOUN
ajis02-3105	184	20	gamified	gamifie	VERB
ajis02-3105	184	21	interaction	interaction	NOUN
ajis02-3105	184	22	of	of	ADP
ajis02-3105	184	23	mobile	mobile	ADJ
ajis02-3105	184	24	applications	application	NOUN
ajis02-3105	184	25	10	10	NUM
ajis02-3105	184	26	all	all	DET
ajis02-3105	184	27	these	these	DET
ajis02-3105	184	28	scales	scale	NOUN
ajis02-3105	184	29	used	use	VERB
ajis02-3105	184	30	for	for	ADP
ajis02-3105	184	31	measuring	measure	VERB
ajis02-3105	184	32	study	study	NOUN
ajis02-3105	184	33	constructs	construct	NOUN
ajis02-3105	184	34	were	be	AUX
ajis02-3105	184	35	operationalised	operationalise	VERB
ajis02-3105	184	36	on	on	ADP
ajis02-3105	184	37	seven	seven	NUM
ajis02-3105	184	38	-	-	PUNCT
ajis02-3105	184	39	point	point	NOUN
ajis02-3105	184	40	likert	likert	NOUN
ajis02-3105	184	41	scales	scale	NOUN
ajis02-3105	184	42	.	.	PUNCT
ajis02-3105	185	1	as	as	SCONJ
ajis02-3105	185	2	suggested	suggest	VERB
ajis02-3105	185	3	by	by	ADP
ajis02-3105	185	4	previous	previous	ADJ
ajis02-3105	185	5	studies	study	NOUN
ajis02-3105	185	6	(	(	PUNCT
ajis02-3105	185	7	kaur	kaur	PROPN
ajis02-3105	185	8	et	et	PROPN
ajis02-3105	185	9	al	al	PROPN
ajis02-3105	185	10	.	.	PROPN
ajis02-3105	185	11	,	,	PUNCT
ajis02-3105	185	12	2016	2016	NUM
ajis02-3105	185	13	)	)	PUNCT
ajis02-3105	185	14	,	,	PUNCT
ajis02-3105	185	15	this	this	DET
ajis02-3105	185	16	study	study	NOUN
ajis02-3105	185	17	used	use	VERB
ajis02-3105	185	18	the	the	DET
ajis02-3105	185	19	multidimensional	multidimensional	ADJ
ajis02-3105	185	20	conceptualisation	conceptualisation	NOUN
ajis02-3105	185	21	proposed	propose	VERB
ajis02-3105	185	22	by	by	ADP
ajis02-3105	185	23	jackson	jackson	PROPN
ajis02-3105	185	24	and	and	CCONJ
ajis02-3105	185	25	marsh	marsh	PROPN
ajis02-3105	185	26	(	(	PUNCT
ajis02-3105	185	27	1996	1996	NUM
ajis02-3105	185	28	)	)	PUNCT
ajis02-3105	185	29	to	to	PART
ajis02-3105	185	30	measure	measure	VERB
ajis02-3105	185	31	flow	flow	NOUN
ajis02-3105	185	32	.	.	PUNCT
ajis02-3105	186	1	this	this	DET
ajis02-3105	186	2	scale	scale	NOUN
ajis02-3105	186	3	consists	consist	VERB
ajis02-3105	186	4	21	21	NUM
ajis02-3105	186	5	measurement	measurement	NOUN
ajis02-3105	186	6	items	item	NOUN
ajis02-3105	186	7	capturing	capture	VERB
ajis02-3105	186	8	five	five	NUM
ajis02-3105	186	9	dimensions	dimension	NOUN
ajis02-3105	186	10	i.e.	i.e.	X
ajis02-3105	186	11	challenge	challenge	NOUN
ajis02-3105	186	12	,	,	PUNCT
ajis02-3105	186	13	feedback	feedback	NOUN
ajis02-3105	186	14	,	,	PUNCT
ajis02-3105	186	15	autonomy	autonomy	NOUN
ajis02-3105	186	16	,	,	PUNCT
ajis02-3105	186	17	immersion	immersion	NOUN
ajis02-3105	186	18	and	and	CCONJ
ajis02-3105	186	19	social	social	ADJ
ajis02-3105	186	20	interaction	interaction	NOUN
ajis02-3105	186	21	.	.	PUNCT
ajis02-3105	187	1	a	a	DET
ajis02-3105	187	2	panel	panel	NOUN
ajis02-3105	187	3	comprising	comprise	VERB
ajis02-3105	187	4	managers	manager	NOUN
ajis02-3105	187	5	and	and	CCONJ
ajis02-3105	187	6	professors	professor	NOUN
ajis02-3105	187	7	with	with	ADP
ajis02-3105	187	8	the	the	DET
ajis02-3105	187	9	expertise	expertise	NOUN
ajis02-3105	187	10	in	in	ADP
ajis02-3105	187	11	the	the	DET
ajis02-3105	187	12	digital	digital	ADJ
ajis02-3105	187	13	branding	branding	NOUN
ajis02-3105	187	14	field	field	NOUN
ajis02-3105	187	15	was	be	AUX
ajis02-3105	187	16	formed	form	VERB
ajis02-3105	187	17	for	for	ADP
ajis02-3105	187	18	examining	examine	VERB
ajis02-3105	187	19	the	the	DET
ajis02-3105	187	20	content	content	NOUN
ajis02-3105	187	21	validity	validity	NOUN
ajis02-3105	187	22	of	of	ADP
ajis02-3105	187	23	survey	survey	NOUN
ajis02-3105	187	24	questionnaire	questionnaire	NOUN
ajis02-3105	187	25	(	(	PUNCT
ajis02-3105	187	26	jebarajakirthy	jebarajakirthy	ADJ
ajis02-3105	187	27	et	et	PROPN
ajis02-3105	187	28	al	al	PROPN
ajis02-3105	187	29	.	.	PROPN
ajis02-3105	187	30	,	,	PUNCT
ajis02-3105	187	31	2020	2020	NUM
ajis02-3105	187	32	)	)	PUNCT
ajis02-3105	187	33	.	.	PUNCT
ajis02-3105	188	1	the	the	DET
ajis02-3105	188	2	survey	survey	NOUN
ajis02-3105	188	3	instrument	instrument	NOUN
ajis02-3105	188	4	was	be	AUX
ajis02-3105	188	5	also	also	ADV
ajis02-3105	188	6	pretested	preteste	VERB
ajis02-3105	188	7	by	by	ADP
ajis02-3105	188	8	two	two	NUM
ajis02-3105	188	9	groups	group	NOUN
ajis02-3105	188	10	of	of	ADP
ajis02-3105	188	11	gamified	gamifie	VERB
ajis02-3105	188	12	smartphone	smartphone	NOUN
ajis02-3105	188	13	application	application	NOUN
ajis02-3105	188	14	user	user	NOUN
ajis02-3105	188	15	.	.	PUNCT
ajis02-3105	189	1	both	both	DET
ajis02-3105	189	2	these	these	DET
ajis02-3105	189	3	groups	group	NOUN
ajis02-3105	189	4	were	be	AUX
ajis02-3105	189	5	having	have	VERB
ajis02-3105	189	6	eight	eight	NUM
ajis02-3105	189	7	members	member	NOUN
ajis02-3105	189	8	.	.	PUNCT
ajis02-3105	190	1	some	some	DET
ajis02-3105	190	2	minor	minor	ADJ
ajis02-3105	190	3	changes	change	NOUN
ajis02-3105	190	4	were	be	AUX
ajis02-3105	190	5	made	make	VERB
ajis02-3105	190	6	to	to	ADP
ajis02-3105	190	7	the	the	DET
ajis02-3105	190	8	format	format	NOUN
ajis02-3105	190	9	and	and	CCONJ
ajis02-3105	190	10	language	language	NOUN
ajis02-3105	190	11	of	of	ADP
ajis02-3105	190	12	the	the	DET
ajis02-3105	190	13	measurement	measurement	NOUN
ajis02-3105	190	14	instrument	instrument	NOUN
ajis02-3105	190	15	based	base	VERB
ajis02-3105	190	16	on	on	ADP
ajis02-3105	190	17	the	the	DET
ajis02-3105	190	18	feedback	feedback	NOUN
ajis02-3105	190	19	of	of	ADP
ajis02-3105	190	20	these	these	DET
ajis02-3105	190	21	focus	focus	NOUN
ajis02-3105	190	22	groups	group	NOUN
ajis02-3105	190	23	.	.	PUNCT
ajis02-3105	191	1	4	4	NUM
ajis02-3105	191	2	results	result	VERB
ajis02-3105	191	3	the	the	DET
ajis02-3105	191	4	hypothetical	hypothetical	ADJ
ajis02-3105	191	5	model	model	NOUN
ajis02-3105	191	6	was	be	AUX
ajis02-3105	191	7	examined	examine	VERB
ajis02-3105	191	8	in	in	ADP
ajis02-3105	191	9	two	two	NUM
ajis02-3105	191	10	phases	phase	NOUN
ajis02-3105	191	11	as	as	SCONJ
ajis02-3105	191	12	suggested	suggest	VERB
ajis02-3105	191	13	in	in	ADP
ajis02-3105	191	14	structural	structural	ADJ
ajis02-3105	191	15	equation	equation	NOUN
ajis02-3105	191	16	modelling	modelling	NOUN
ajis02-3105	191	17	(	(	PUNCT
ajis02-3105	191	18	sem	sem	NOUN
ajis02-3105	191	19	)	)	PUNCT
ajis02-3105	191	20	approach	approach	NOUN
ajis02-3105	191	21	(	(	PUNCT
ajis02-3105	191	22	gerbing	gerbe	VERB
ajis02-3105	191	23	&	&	CCONJ
ajis02-3105	191	24	hamilton,1996	hamilton,1996	NOUN
ajis02-3105	191	25	)	)	PUNCT
ajis02-3105	191	26	.	.	PUNCT
ajis02-3105	192	1	firstly	firstly	ADV
ajis02-3105	192	2	,	,	PUNCT
ajis02-3105	192	3	confirmatory	confirmatory	NOUN
ajis02-3105	192	4	factor	factor	NOUN
ajis02-3105	192	5	analysis	analysis	NOUN
ajis02-3105	192	6	(	(	PUNCT
ajis02-3105	192	7	cfa	cfa	NOUN
ajis02-3105	192	8	)	)	PUNCT
ajis02-3105	192	9	with	with	ADP
ajis02-3105	192	10	maximum	maximum	ADJ
ajis02-3105	192	11	likelihood	likelihood	NOUN
ajis02-3105	192	12	method	method	NOUN
ajis02-3105	192	13	was	be	AUX
ajis02-3105	192	14	performed	perform	VERB
ajis02-3105	192	15	to	to	PART
ajis02-3105	192	16	examine	examine	VERB
ajis02-3105	192	17	the	the	DET
ajis02-3105	192	18	reliability	reliability	NOUN
ajis02-3105	192	19	and	and	CCONJ
ajis02-3105	192	20	validity	validity	NOUN
ajis02-3105	192	21	of	of	ADP
ajis02-3105	192	22	the	the	DET
ajis02-3105	192	23	measurement	measurement	NOUN
ajis02-3105	192	24	indicators	indicator	NOUN
ajis02-3105	192	25	.	.	PUNCT
ajis02-3105	193	1	thereafter	thereafter	ADV
ajis02-3105	193	2	,	,	PUNCT
ajis02-3105	193	3	structural	structural	ADJ
ajis02-3105	193	4	model	model	NOUN
ajis02-3105	193	5	conducted	conduct	VERB
ajis02-3105	193	6	to	to	PART
ajis02-3105	193	7	examine	examine	VERB
ajis02-3105	193	8	the	the	DET
ajis02-3105	193	9	direction	direction	NOUN
ajis02-3105	193	10	and	and	CCONJ
ajis02-3105	193	11	strength	strength	NOUN
ajis02-3105	193	12	of	of	ADP
ajis02-3105	193	13	the	the	DET
ajis02-3105	193	14	hypothesised	hypothesised	ADJ
ajis02-3105	193	15	relationships	relationship	NOUN
ajis02-3105	193	16	among	among	ADP
ajis02-3105	193	17	constructs	construct	NOUN
ajis02-3105	193	18	.	.	PUNCT
ajis02-3105	194	1	4.1	4.1	NUM
ajis02-3105	194	2	measurement	measurement	NOUN
ajis02-3105	194	3	model	model	NOUN
ajis02-3105	194	4	as	as	SCONJ
ajis02-3105	194	5	mentioned	mention	VERB
ajis02-3105	194	6	above	above	ADV
ajis02-3105	194	7	,	,	PUNCT
ajis02-3105	194	8	firstly	firstly	ADV
ajis02-3105	194	9	,	,	PUNCT
ajis02-3105	194	10	cfa	cfa	PROPN
ajis02-3105	194	11	was	be	AUX
ajis02-3105	194	12	performed	perform	VERB
ajis02-3105	194	13	with	with	ADP
ajis02-3105	194	14	maximum	maximum	ADJ
ajis02-3105	194	15	likelihood	likelihood	NOUN
ajis02-3105	194	16	method	method	NOUN
ajis02-3105	194	17	to	to	PART
ajis02-3105	194	18	analyze	analyze	VERB
ajis02-3105	194	19	the	the	DET
ajis02-3105	194	20	validity	validity	NOUN
ajis02-3105	194	21	and	and	CCONJ
ajis02-3105	194	22	reliability	reliability	NOUN
ajis02-3105	194	23	of	of	ADP
ajis02-3105	194	24	the	the	DET
ajis02-3105	194	25	measurement	measurement	NOUN
ajis02-3105	194	26	indicators	indicator	NOUN
ajis02-3105	194	27	.	.	PUNCT
ajis02-3105	195	1	each	each	DET
ajis02-3105	195	2	construct	construct	NOUN
ajis02-3105	195	3	was	be	AUX
ajis02-3105	195	4	having	have	VERB
ajis02-3105	195	5	good	good	ADJ
ajis02-3105	195	6	internal	internal	ADJ
ajis02-3105	195	7	consistency	consistency	NOUN
ajis02-3105	195	8	as	as	ADP
ajis02-3105	195	9	composite	composite	ADJ
ajis02-3105	195	10	reliability	reliability	NOUN
ajis02-3105	195	11	(	(	PUNCT
ajis02-3105	195	12	cr	cr	NOUN
ajis02-3105	195	13	)	)	PUNCT
ajis02-3105	195	14	varies	vary	VERB
ajis02-3105	195	15	from	from	ADP
ajis02-3105	195	16	0.76	0.76	NUM
ajis02-3105	195	17	to	to	ADP
ajis02-3105	195	18	0.92	0.92	NUM
ajis02-3105	195	19	(	(	PUNCT
ajis02-3105	195	20	see	see	VERB
ajis02-3105	195	21	table	table	NOUN
ajis02-3105	195	22	2	2	NUM
ajis02-3105	195	23	)	)	PUNCT
ajis02-3105	195	24	,	,	PUNCT
ajis02-3105	195	25	which	which	PRON
ajis02-3105	195	26	was	be	AUX
ajis02-3105	195	27	higher	high	ADJ
ajis02-3105	195	28	than	than	ADP
ajis02-3105	195	29	the	the	DET
ajis02-3105	195	30	suggested	suggest	VERB
ajis02-3105	195	31	value	value	NOUN
ajis02-3105	195	32	of	of	ADP
ajis02-3105	195	33	0.70	0.70	NUM
ajis02-3105	195	34	(	(	PUNCT
ajis02-3105	195	35	hair	hair	NOUN
ajis02-3105	195	36	et	et	PROPN
ajis02-3105	195	37	al	al	PROPN
ajis02-3105	195	38	.	.	PROPN
ajis02-3105	195	39	,	,	PUNCT
ajis02-3105	195	40	2010	2010	NUM
ajis02-3105	195	41	;	;	PUNCT
ajis02-3105	195	42	joshi	joshi	PROPN
ajis02-3105	195	43	et	et	PROPN
ajis02-3105	195	44	al	al	PROPN
ajis02-3105	195	45	.	.	PROPN
ajis02-3105	195	46	,	,	PUNCT
ajis02-3105	195	47	2019	2019	NUM
ajis02-3105	195	48	)	)	PUNCT
ajis02-3105	195	49	.	.	PUNCT
ajis02-3105	196	1	the	the	DET
ajis02-3105	196	2	convergent	convergent	ADJ
ajis02-3105	196	3	validity	validity	NOUN
ajis02-3105	196	4	of	of	ADP
ajis02-3105	196	5	latent	latent	NOUN
ajis02-3105	196	6	constructs	construct	NOUN
ajis02-3105	196	7	was	be	AUX
ajis02-3105	196	8	analysed	analyse	VERB
ajis02-3105	196	9	using	use	VERB
ajis02-3105	196	10	item	item	NOUN
ajis02-3105	196	11	loadings	loading	NOUN
ajis02-3105	196	12	and	and	CCONJ
ajis02-3105	196	13	average	average	ADJ
ajis02-3105	196	14	variance	variance	NOUN
ajis02-3105	196	15	extracted	extract	VERB
ajis02-3105	196	16	(	(	PUNCT
ajis02-3105	196	17	ave	ave	PROPN
ajis02-3105	196	18	)	)	PUNCT
ajis02-3105	196	19	(	(	PUNCT
ajis02-3105	196	20	islam	islam	PROPN
ajis02-3105	196	21	et	et	PROPN
ajis02-3105	196	22	al	al	PROPN
ajis02-3105	196	23	.	.	PROPN
ajis02-3105	196	24	,	,	PUNCT
ajis02-3105	196	25	2019	2019	NUM
ajis02-3105	196	26	)	)	PUNCT
ajis02-3105	196	27	.	.	PUNCT
ajis02-3105	197	1	the	the	DET
ajis02-3105	197	2	findings	finding	NOUN
ajis02-3105	197	3	of	of	ADP
ajis02-3105	197	4	cfa	cfa	PROPN
ajis02-3105	197	5	exhibited	exhibit	VERB
ajis02-3105	197	6	in	in	ADP
ajis02-3105	197	7	table	table	NOUN
ajis02-3105	197	8	2	2	NUM
ajis02-3105	197	9	illustrates	illustrate	VERB
ajis02-3105	197	10	that	that	SCONJ
ajis02-3105	197	11	all	all	DET
ajis02-3105	197	12	measurement	measurement	NOUN
ajis02-3105	197	13	items	item	NOUN
ajis02-3105	197	14	were	be	AUX
ajis02-3105	197	15	having	have	VERB
ajis02-3105	197	16	standardized	standardized	ADJ
ajis02-3105	197	17	factor	factor	NOUN
ajis02-3105	197	18	loading	load	VERB
ajis02-3105	197	19	more	more	ADJ
ajis02-3105	197	20	than	than	ADP
ajis02-3105	197	21	0.5	0.5	NUM
ajis02-3105	197	22	.	.	PUNCT
ajis02-3105	198	1	moreover	moreover	ADV
ajis02-3105	198	2	,	,	PUNCT
ajis02-3105	198	3	the	the	DET
ajis02-3105	198	4	ave	ave	NOUN
ajis02-3105	198	5	values	value	NOUN
ajis02-3105	198	6	were	be	AUX
ajis02-3105	198	7	also	also	ADV
ajis02-3105	198	8	more	more	ADJ
ajis02-3105	198	9	than	than	ADP
ajis02-3105	198	10	the	the	DET
ajis02-3105	198	11	minimum	minimum	NOUN
ajis02-3105	198	12	suggested	suggest	VERB
ajis02-3105	198	13	value	value	NOUN
ajis02-3105	198	14	of	of	ADP
ajis02-3105	198	15	0.5	0.5	NUM
ajis02-3105	198	16	(	(	PUNCT
ajis02-3105	198	17	mehta	mehta	PROPN
ajis02-3105	198	18	,	,	PUNCT
ajis02-3105	198	19	sharma	sharma	PROPN
ajis02-3105	198	20	,	,	PUNCT
ajis02-3105	198	21	&	&	CCONJ
ajis02-3105	198	22	swami	swami	PROPN
ajis02-3105	198	23	,	,	PUNCT
ajis02-3105	198	24	2013	2013	NUM
ajis02-3105	198	25	)	)	PUNCT
ajis02-3105	198	26	,	,	PUNCT
ajis02-3105	198	27	thus	thus	ADV
ajis02-3105	198	28	verifying	verify	VERB
ajis02-3105	198	29	the	the	DET
ajis02-3105	198	30	convergent	convergent	NOUN
ajis02-3105	198	31	validity	validity	NOUN
ajis02-3105	198	32	.	.	PUNCT
ajis02-3105	199	1	proposed	propose	VERB
ajis02-3105	199	2	hypothesis/	hypothesis/	NUM
ajis02-3105	199	3	path	path	NOUN
ajis02-3105	199	4	relationships	relationship	NOUN
ajis02-3105	199	5	(	(	PUNCT
ajis02-3105	199	6	β	β	X
ajis02-3105	199	7	)	)	PUNCT
ajis02-3105	199	8	se	se	X
ajis02-3105	200	1	direct	direct	ADJ
ajis02-3105	200	2	effects	effect	NOUN
ajis02-3105	200	3	flow	flow	NOUN
ajis02-3105	200	4	→	→	SYM
ajis02-3105	200	5	cbe	cbe	PROPN
ajis02-3105	200	6	.369	.369	PUNCT
ajis02-3105	200	7	*	*	PUNCT
ajis02-3105	200	8	*	*	PUNCT
ajis02-3105	200	9	*	*	PUNCT
ajis02-3105	200	10	.08	.08	NUM
ajis02-3105	200	11	flow	flow	NOUN
ajis02-3105	200	12	→	→	SYM
ajis02-3105	200	13	ebe	ebe	PROPN
ajis02-3105	200	14	.423	.423	NUM
ajis02-3105	200	15	*	*	PUNCT
ajis02-3105	200	16	*	*	PUNCT
ajis02-3105	200	17	*	*	PUNCT
ajis02-3105	200	18	.11	.11	NUM
ajis02-3105	200	19	cbe	cbe	PROPN
ajis02-3105	200	20	→	→	SYM
ajis02-3105	200	21	sbc	sbc	NOUN
ajis02-3105	200	22	.520	.520	NUM
ajis02-3105	200	23	*	*	PUNCT
ajis02-3105	200	24	*	*	PUNCT
ajis02-3105	200	25	*	*	PUNCT
ajis02-3105	200	26	.09	.09	NUM
ajis02-3105	200	27	cbe	cbe	PROPN
ajis02-3105	200	28	→	→	SYM
ajis02-3105	200	29	bui	bui	PROPN
ajis02-3105	200	30	.534	.534	NOUN
ajis02-3105	200	31	*	*	PUNCT
ajis02-3105	200	32	*	*	PUNCT
ajis02-3105	200	33	*	*	PUNCT
ajis02-3105	200	34	.09	.09	NUM
ajis02-3105	200	35	ebe	ebe	PROPN
ajis02-3105	200	36	→	→	SYM
ajis02-3105	200	37	sbc	sbc	NOUN
ajis02-3105	200	38	.515	.515	NOUN
ajis02-3105	200	39	*	*	PUNCT
ajis02-3105	200	40	*	*	PUNCT
ajis02-3105	200	41	*	*	SYM
ajis02-3105	200	42	.06	.06	NUM
ajis02-3105	200	43	ebe	ebe	PROPN
ajis02-3105	200	44	→	→	SYM
ajis02-3105	200	45	bui	bui	NOUN
ajis02-3105	200	46	.507	.507	NOUN
ajis02-3105	200	47	*	*	PUNCT
ajis02-3105	201	1	*	*	PUNCT
ajis02-3105	201	2	*	*	PUNCT
ajis02-3105	201	3	.07	.07	NUM
ajis02-3105	201	4	table	table	NOUN
ajis02-3105	201	5	3	3	NUM
ajis02-3105	201	6	.	.	PUNCT
ajis02-3105	202	1	discriminant	discriminant	ADJ
ajis02-3105	202	2	validity	validity	NOUN
ajis02-3105	202	3	notes	note	VERB
ajis02-3105	202	4	:	:	PUNCT
ajis02-3105	202	5	*	*	PUNCT
ajis02-3105	202	6	*	*	PUNCT
ajis02-3105	202	7	*	*	PUNCT
ajis02-3105	203	1	p	p	X
ajis02-3105	203	2	<	<	X
ajis02-3105	203	3	0.001	0.001	NUM
ajis02-3105	203	4	;	;	PUNCT
ajis02-3105	203	5	fit	fit	ADJ
ajis02-3105	203	6	indices	index	NOUN
ajis02-3105	203	7	cmin	cmin	PROPN
ajis02-3105	203	8	/	/	SYM
ajis02-3105	203	9	df	df	PROPN
ajis02-3105	203	10	=	=	SYM
ajis02-3105	203	11	1.073	1.073	NUM
ajis02-3105	203	12	(	(	PUNCT
ajis02-3105	203	13	p<0.001	p<0.001	PROPN
ajis02-3105	203	14	)	)	PUNCT
ajis02-3105	203	15	,	,	PUNCT
ajis02-3105	203	16	cfi=	cfi=	PROPN
ajis02-3105	203	17	.99	.99	NUM
ajis02-3105	203	18	,	,	PUNCT
ajis02-3105	203	19	gfi=	gfi=	PROPN
ajis02-3105	203	20	.91	.91	NUM
ajis02-3105	203	21	,	,	PUNCT
ajis02-3105	203	22	agfi=	agfi=	PROPN
ajis02-3105	203	23	.90	.90	NUM
ajis02-3105	203	24	,	,	PUNCT
ajis02-3105	203	25	nfi=.91	nfi=.91	X
ajis02-3105	203	26	,	,	PUNCT
ajis02-3105	203	27	tli=	tli=	PROPN
ajis02-3105	203	28	.99	.99	NUM
ajis02-3105	203	29	,	,	PUNCT
ajis02-3105	203	30	srmr	srmr	VERB
ajis02-3105	203	31	=	=	NOUN
ajis02-3105	203	32	0.039	0.039	NUM
ajis02-3105	203	33	,	,	PUNCT
ajis02-3105	203	34	rmsea=	rmsea=	PROPN
ajis02-3105	203	35	.014	.014	NUM
ajis02-3105	203	36	.	.	PUNCT
ajis02-3105	204	1	in	in	ADP
ajis02-3105	204	2	this	this	DET
ajis02-3105	204	3	study	study	NOUN
ajis02-3105	204	4	,	,	PUNCT
ajis02-3105	204	5	the	the	DET
ajis02-3105	204	6	constructs	construct	NOUN
ajis02-3105	204	7	’	'	PUNCT
ajis02-3105	204	8	discriminant	discriminant	ADJ
ajis02-3105	204	9	validity	validity	NOUN
ajis02-3105	204	10	was	be	AUX
ajis02-3105	204	11	examined	examine	VERB
ajis02-3105	204	12	on	on	ADP
ajis02-3105	204	13	the	the	DET
ajis02-3105	204	14	following	follow	VERB
ajis02-3105	204	15	criteria	criterion	NOUN
ajis02-3105	204	16	:	:	PUNCT
ajis02-3105	204	17	(	(	PUNCT
ajis02-3105	204	18	1	1	X
ajis02-3105	204	19	)	)	PUNCT
ajis02-3105	204	20	measurement	measurement	NOUN
ajis02-3105	204	21	variables	variable	NOUN
ajis02-3105	204	22	should	should	AUX
ajis02-3105	204	23	load	load	VERB
ajis02-3105	204	24	heavily	heavily	ADV
ajis02-3105	204	25	only	only	ADV
ajis02-3105	204	26	on	on	ADP
ajis02-3105	204	27	their	their	PRON
ajis02-3105	204	28	own	own	ADJ
ajis02-3105	204	29	construct	construct	NOUN
ajis02-3105	204	30	and	and	CCONJ
ajis02-3105	204	31	(	(	PUNCT
ajis02-3105	204	32	2	2	X
ajis02-3105	204	33	)	)	PUNCT
ajis02-3105	204	34	the	the	DET
ajis02-3105	204	35	ave	ave	NOUN
ajis02-3105	204	36	values	value	NOUN
ajis02-3105	204	37	of	of	ADP
ajis02-3105	204	38	each	each	DET
ajis02-3105	204	39	construct	construct	NOUN
ajis02-3105	204	40	should	should	AUX
ajis02-3105	204	41	be	be	AUX
ajis02-3105	204	42	more	more	ADJ
ajis02-3105	204	43	than	than	ADP
ajis02-3105	204	44	the	the	DET
ajis02-3105	204	45	squared	square	VERB
ajis02-3105	204	46	correlation	correlation	NOUN
ajis02-3105	204	47	between	between	ADP
ajis02-3105	204	48	the	the	DET
ajis02-3105	204	49	constructs	construct	NOUN
ajis02-3105	204	50	.	.	PUNCT
ajis02-3105	205	1	the	the	DET
ajis02-3105	205	2	findings	finding	NOUN
ajis02-3105	205	3	suggest	suggest	VERB
ajis02-3105	205	4	all	all	DET
ajis02-3105	205	5	the	the	DET
ajis02-3105	205	6	ave	ave	NOUN
ajis02-3105	205	7	values	value	NOUN
ajis02-3105	205	8	were	be	AUX
ajis02-3105	205	9	above	above	ADP
ajis02-3105	205	10	recommended	recommend	VERB
ajis02-3105	205	11	value	value	NOUN
ajis02-3105	205	12	of	of	ADP
ajis02-3105	205	13	0.50	0.50	NUM
ajis02-3105	205	14	and	and	CCONJ
ajis02-3105	205	15	all	all	DET
ajis02-3105	205	16	the	the	DET
ajis02-3105	205	17	measurement	measurement	NOUN
ajis02-3105	205	18	indicators	indicator	NOUN
ajis02-3105	205	19	are	be	AUX
ajis02-3105	205	20	loading	load	VERB
ajis02-3105	205	21	strongly	strongly	ADV
ajis02-3105	205	22	only	only	ADV
ajis02-3105	205	23	on	on	ADP
ajis02-3105	205	24	their	their	PRON
ajis02-3105	205	25	corresponding	correspond	VERB
ajis02-3105	205	26	construct	construct	NOUN
ajis02-3105	205	27	(	(	PUNCT
ajis02-3105	205	28	see	see	VERB
ajis02-3105	205	29	table	table	NOUN
ajis02-3105	205	30	2	2	NUM
ajis02-3105	205	31	)	)	PUNCT
ajis02-3105	205	32	(	(	PUNCT
ajis02-3105	205	33	bagozzi	bagozzi	PROPN
ajis02-3105	205	34	&	&	CCONJ
ajis02-3105	205	35	yi	yi	PROPN
ajis02-3105	205	36	,	,	PUNCT
ajis02-3105	205	37	1988	1988	NUM
ajis02-3105	205	38	)	)	PUNCT
ajis02-3105	205	39	.	.	PUNCT
ajis02-3105	206	1	moreover	moreover	ADV
ajis02-3105	206	2	,	,	PUNCT
ajis02-3105	206	3	as	as	SCONJ
ajis02-3105	206	4	presented	present	VERB
ajis02-3105	206	5	in	in	ADP
ajis02-3105	206	6	table	table	NOUN
ajis02-3105	206	7	3	3	NUM
ajis02-3105	206	8	,	,	PUNCT
ajis02-3105	206	9	the	the	DET
ajis02-3105	206	10	squared	square	VERB
ajis02-3105	206	11	correlation	correlation	NOUN
ajis02-3105	206	12	between	between	ADP
ajis02-3105	206	13	the	the	DET
ajis02-3105	206	14	two	two	NUM
ajis02-3105	206	15	constructs	construct	NOUN
ajis02-3105	206	16	was	be	AUX
ajis02-3105	206	17	less	less	ADJ
ajis02-3105	206	18	than	than	ADP
ajis02-3105	206	19	the	the	DET
ajis02-3105	206	20	constructs	construct	NOUN
ajis02-3105	206	21	’	'	PUNCT
ajis02-3105	206	22	ave	ave	NOUN
ajis02-3105	206	23	,	,	PUNCT
ajis02-3105	206	24	thus	thus	ADV
ajis02-3105	206	25	verifying	verify	VERB
ajis02-3105	206	26	the	the	DET
ajis02-3105	206	27	discriminant	discriminant	ADJ
ajis02-3105	206	28	validity	validity	NOUN
ajis02-3105	206	29	(	(	PUNCT
ajis02-3105	206	30	fornell	fornell	PROPN
ajis02-3105	206	31	&	&	CCONJ
ajis02-3105	206	32	larcker	larcker	PROPN
ajis02-3105	206	33	,	,	PUNCT
ajis02-3105	206	34	1981	1981	NUM
ajis02-3105	206	35	)	)	PUNCT
ajis02-3105	206	36	.	.	PUNCT
ajis02-3105	207	1	australasian	australasian	ADJ
ajis02-3105	207	2	journal	journal	NOUN
ajis02-3105	207	3	of	of	ADP
ajis02-3105	207	4	information	information	NOUN
ajis02-3105	207	5	systems	system	NOUN
ajis02-3105	207	6	sangroya	sangroya	NOUN
ajis02-3105	207	7	,	,	PUNCT
ajis02-3105	207	8	yadav	yadav	PROPN
ajis02-3105	207	9	&	&	CCONJ
ajis02-3105	207	10	joshi	joshi	PROPN
ajis02-3105	207	11	2021	2021	NUM
ajis02-3105	207	12	,	,	PUNCT
ajis02-3105	207	13	vol	vol	NOUN
ajis02-3105	207	14	25	25	NUM
ajis02-3105	207	15	,	,	PUNCT
ajis02-3105	207	16	research	research	NOUN
ajis02-3105	207	17	on	on	ADP
ajis02-3105	207	18	consumer	consumer	NOUN
ajis02-3105	207	19	evaluation	evaluation	NOUN
ajis02-3105	207	20	gamified	gamifie	VERB
ajis02-3105	207	21	interaction	interaction	NOUN
ajis02-3105	207	22	of	of	ADP
ajis02-3105	207	23	mobile	mobile	ADJ
ajis02-3105	207	24	applications	application	NOUN
ajis02-3105	207	25	11	11	NUM
ajis02-3105	207	26	the	the	DET
ajis02-3105	207	27	fitness	fitness	NOUN
ajis02-3105	207	28	of	of	ADP
ajis02-3105	207	29	measurement	measurement	NOUN
ajis02-3105	207	30	model	model	NOUN
ajis02-3105	207	31	was	be	AUX
ajis02-3105	207	32	studied	study	VERB
ajis02-3105	207	33	after	after	ADP
ajis02-3105	207	34	conducting	conduct	VERB
ajis02-3105	207	35	the	the	DET
ajis02-3105	207	36	cfa	cfa	NOUN
ajis02-3105	207	37	and	and	CCONJ
ajis02-3105	207	38	all	all	DET
ajis02-3105	207	39	the	the	DET
ajis02-3105	207	40	fit	fit	ADJ
ajis02-3105	207	41	indices	index	NOUN
ajis02-3105	207	42	suggested	suggest	VERB
ajis02-3105	207	43	a	a	DET
ajis02-3105	207	44	appropriate	appropriate	ADJ
ajis02-3105	207	45	model	model	NOUN
ajis02-3105	207	46	fit	fit	NOUN
ajis02-3105	207	47	(	(	PUNCT
ajis02-3105	207	48	hair	hair	NOUN
ajis02-3105	207	49	et	et	PROPN
ajis02-3105	207	50	al	al	PROPN
ajis02-3105	207	51	.	.	PROPN
ajis02-3105	207	52	,	,	PUNCT
ajis02-3105	207	53	2010	2010	NUM
ajis02-3105	207	54	)	)	PUNCT
ajis02-3105	207	55	.	.	PUNCT
ajis02-3105	208	1	the	the	DET
ajis02-3105	208	2	measurement	measurement	NOUN
ajis02-3105	208	3	model	model	NOUN
ajis02-3105	208	4	was	be	AUX
ajis02-3105	208	5	fitting	fitting	ADJ
ajis02-3105	208	6	well	well	ADV
ajis02-3105	208	7	with	with	ADP
ajis02-3105	208	8	the	the	DET
ajis02-3105	208	9	data	datum	NOUN
ajis02-3105	208	10	as	as	ADP
ajis02-3105	208	11	χ2	χ2	PROPN
ajis02-3105	208	12	/	/	SYM
ajis02-3105	208	13	df	df	NOUN
ajis02-3105	208	14	=	=	SYM
ajis02-3105	208	15	1.076	1.076	NUM
ajis02-3105	208	16	(	(	PUNCT
ajis02-3105	208	17	χ2	χ2	PROPN
ajis02-3105	208	18	=	=	SYM
ajis02-3105	208	19	738.9	738.9	NUM
ajis02-3105	208	20	,	,	PUNCT
ajis02-3105	208	21	df	df	NOUN
ajis02-3105	208	22	=	=	SYM
ajis02-3105	208	23	687	687	NUM
ajis02-3105	208	24	,	,	PUNCT
ajis02-3105	208	25	p<0.000	p<0.000	PROPN
ajis02-3105	208	26	)	)	PUNCT
ajis02-3105	208	27	,	,	PUNCT
ajis02-3105	208	28	normed	norme	VERB
ajis02-3105	208	29	fit	fit	ADJ
ajis02-3105	208	30	index	index	NOUN
ajis02-3105	208	31	(	(	PUNCT
ajis02-3105	208	32	nfi	nfi	PROPN
ajis02-3105	208	33	)	)	PUNCT
ajis02-3105	208	34	=	=	SYM
ajis02-3105	208	35	0.91	0.91	NUM
ajis02-3105	208	36	,	,	PUNCT
ajis02-3105	208	37	comparative	comparative	ADJ
ajis02-3105	208	38	fit	fit	ADJ
ajis02-3105	208	39	index	index	NOUN
ajis02-3105	208	40	(	(	PUNCT
ajis02-3105	208	41	cfi	cfi	NOUN
ajis02-3105	208	42	)	)	PUNCT
ajis02-3105	208	43	=	=	NOUN
ajis02-3105	208	44	0.99	0.99	NUM
ajis02-3105	208	45	,	,	PUNCT
ajis02-3105	208	46	root	root	NOUN
ajis02-3105	208	47	mean	mean	VERB
ajis02-3105	208	48	square	square	ADJ
ajis02-3105	208	49	error	error	NOUN
ajis02-3105	208	50	of	of	ADP
ajis02-3105	208	51	approximation	approximation	NOUN
ajis02-3105	208	52	(	(	PUNCT
ajis02-3105	208	53	rmsea	rmsea	NOUN
ajis02-3105	208	54	)	)	PUNCT
ajis02-3105	208	55	=	=	SYM
ajis02-3105	208	56	0.015	0.015	NUM
ajis02-3105	208	57	and	and	CCONJ
ajis02-3105	208	58	standardized	standardized	ADJ
ajis02-3105	208	59	root	root	NOUN
ajis02-3105	208	60	mean	mean	NOUN
ajis02-3105	208	61	square	square	ADJ
ajis02-3105	208	62	residual	residual	ADJ
ajis02-3105	208	63	(	(	PUNCT
ajis02-3105	208	64	srmr	srmr	PROPN
ajis02-3105	208	65	)	)	PUNCT
ajis02-3105	208	66	=	=	SYM
ajis02-3105	208	67	0.038	0.038	NUM
ajis02-3105	208	68	.	.	PUNCT
ajis02-3105	209	1	cr	cr	PROPN
ajis02-3105	209	2	ave	ave	PROPN
ajis02-3105	209	3	msv	msv	PROPN
ajis02-3105	209	4	sbc	sbc	PROPN
ajis02-3105	209	5	bui	bui	PROPN
ajis02-3105	209	6	af	af	PROPN
ajis02-3105	209	7	cp	cp	PROPN
ajis02-3105	209	8	flow	flow	NOUN
ajis02-3105	209	9	sbc	sbc	PROPN
ajis02-3105	209	10	0.921	0.921	NUM
ajis02-3105	209	11	0.627	0.627	NUM
ajis02-3105	209	12	0.446	0.446	NUM
ajis02-3105	209	13	0.792	0.792	NUM
ajis02-3105	209	14	bui	bui	NOUN
ajis02-3105	209	15	0.865	0.865	NUM
ajis02-3105	209	16	0.617	0.617	NUM
ajis02-3105	209	17	0.446	0.446	NUM
ajis02-3105	209	18	0.668	0.668	NUM
ajis02-3105	209	19	*	*	PUNCT
ajis02-3105	209	20	*	*	PUNCT
ajis02-3105	209	21	*	*	X
ajis02-3105	209	22	0.786	0.786	NUM
ajis02-3105	209	23	af	af	NOUN
ajis02-3105	209	24	0.834	0.834	NUM
ajis02-3105	209	25	0.558	0.558	NUM
ajis02-3105	209	26	0.415	0.415	NUM
ajis02-3105	209	27	0.644	0.644	NUM
ajis02-3105	209	28	*	*	PUNCT
ajis02-3105	209	29	*	*	PUNCT
ajis02-3105	209	30	*	*	PUNCT
ajis02-3105	209	31	0.636	0.636	NUM
ajis02-3105	209	32	*	*	PUNCT
ajis02-3105	209	33	*	*	PUNCT
ajis02-3105	209	34	*	*	NOUN
ajis02-3105	209	35	0.747	0.747	NUM
ajis02-3105	209	36	cp	cp	NUM
ajis02-3105	209	37	0.756	0.756	NUM
ajis02-3105	209	38	0.509	0.509	NUM
ajis02-3105	209	39	0.431	0.431	NUM
ajis02-3105	209	40	0.648	0.648	NUM
ajis02-3105	209	41	*	*	PUNCT
ajis02-3105	209	42	*	*	PUNCT
ajis02-3105	209	43	*	*	PUNCT
ajis02-3105	209	44	0.656	0.656	NUM
ajis02-3105	209	45	*	*	PUNCT
ajis02-3105	209	46	*	*	PUNCT
ajis02-3105	209	47	*	*	PUNCT
ajis02-3105	209	48	0.245	0.245	NUM
ajis02-3105	209	49	*	*	PUNCT
ajis02-3105	209	50	*	*	PUNCT
ajis02-3105	209	51	*	*	PUNCT
ajis02-3105	209	52	0.714	0.714	NUM
ajis02-3105	209	53	flow	flow	NOUN
ajis02-3105	209	54	0.837	0.837	NUM
ajis02-3105	209	55	0.508	0.508	NUM
ajis02-3105	209	56	0.184	0.184	NUM
ajis02-3105	209	57	0.388	0.388	NUM
ajis02-3105	209	58	*	*	PUNCT
ajis02-3105	209	59	*	*	PUNCT
ajis02-3105	209	60	*	*	PUNCT
ajis02-3105	209	61	0.428	0.428	NUM
ajis02-3105	209	62	*	*	PUNCT
ajis02-3105	209	63	*	*	PUNCT
ajis02-3105	209	64	*	*	PUNCT
ajis02-3105	209	65	0.424	0.424	NUM
ajis02-3105	209	66	*	*	PUNCT
ajis02-3105	209	67	*	*	PUNCT
ajis02-3105	209	68	*	*	PUNCT
ajis02-3105	209	69	0.371	0.371	NUM
ajis02-3105	209	70	*	*	PUNCT
ajis02-3105	209	71	*	*	PUNCT
ajis02-3105	209	72	*	*	PUNCT
ajis02-3105	209	73	0.712	0.712	NUM
ajis02-3105	209	74	table	table	NOUN
ajis02-3105	209	75	4	4	NUM
ajis02-3105	209	76	.	.	NOUN
ajis02-3105	209	77	hypothesis	hypothesis	NOUN
ajis02-3105	209	78	testing	testing	NOUN
ajis02-3105	209	79	notes	note	VERB
ajis02-3105	209	80	:	:	PUNCT
ajis02-3105	209	81	*	*	PUNCT
ajis02-3105	209	82	*	*	PUNCT
ajis02-3105	209	83	*	*	PUNCT
ajis02-3105	209	84	p	p	X
ajis02-3105	209	85	<	<	X
ajis02-3105	209	86	0.001	0.001	NUM
ajis02-3105	209	87	;	;	PUNCT
ajis02-3105	209	88	*	*	PUNCT
ajis02-3105	209	89	*	*	PUNCT
ajis02-3105	209	90	p	p	X
ajis02-3105	209	91	<	<	X
ajis02-3105	209	92	0.01	0.01	NUM
ajis02-3105	209	93	;	;	PUNCT
ajis02-3105	209	94	*	*	PUNCT
ajis02-3105	209	95	p<0.05	p<0.05	NOUN
ajis02-3105	209	96	4.2	4.2	NUM
ajis02-3105	209	97	structural	structural	ADJ
ajis02-3105	209	98	model	model	NOUN
ajis02-3105	209	99	after	after	ADP
ajis02-3105	209	100	examining	examine	VERB
ajis02-3105	209	101	the	the	DET
ajis02-3105	209	102	measurement	measurement	NOUN
ajis02-3105	209	103	model	model	NOUN
ajis02-3105	209	104	through	through	ADP
ajis02-3105	209	105	cfa	cfa	PROPN
ajis02-3105	209	106	,	,	PUNCT
ajis02-3105	209	107	path	path	VERB
ajis02-3105	209	108	analysis	analysis	NOUN
ajis02-3105	209	109	was	be	AUX
ajis02-3105	209	110	used	use	VERB
ajis02-3105	209	111	to	to	PART
ajis02-3105	209	112	examine	examine	VERB
ajis02-3105	209	113	the	the	DET
ajis02-3105	209	114	relationship	relationship	NOUN
ajis02-3105	209	115	between	between	ADP
ajis02-3105	209	116	constructs	construct	NOUN
ajis02-3105	209	117	(	(	PUNCT
ajis02-3105	209	118	jebarajakirthy	jebarajakirthy	ADJ
ajis02-3105	209	119	and	and	CCONJ
ajis02-3105	209	120	shankar	shankar	PROPN
ajis02-3105	209	121	,	,	PUNCT
ajis02-3105	209	122	2021	2021	NUM
ajis02-3105	209	123	)	)	PUNCT
ajis02-3105	209	124	.	.	PUNCT
ajis02-3105	210	1	the	the	DET
ajis02-3105	210	2	fitness	fitness	NOUN
ajis02-3105	210	3	statistics	statistic	NOUN
ajis02-3105	210	4	suggested	suggest	VERB
ajis02-3105	210	5	that	that	SCONJ
ajis02-3105	210	6	the	the	DET
ajis02-3105	210	7	hypothesised	hypothesised	ADJ
ajis02-3105	210	8	model	model	NOUN
ajis02-3105	210	9	was	be	AUX
ajis02-3105	210	10	adequate	adequate	ADJ
ajis02-3105	210	11	(	(	PUNCT
ajis02-3105	210	12	χ2	χ2	PROPN
ajis02-3105	210	13	/	/	SYM
ajis02-3105	210	14	df=	df=	PROPN
ajis02-3105	210	15	1.073	1.073	NUM
ajis02-3105	210	16	,	,	PUNCT
ajis02-3105	210	17	p	p	X
ajis02-3105	210	18	<	<	X
ajis02-3105	210	19	0.001	0.001	NUM
ajis02-3105	210	20	;	;	PUNCT
ajis02-3105	210	21	cfi	cfi	NOUN
ajis02-3105	210	22	=	=	NOUN
ajis02-3105	210	23	0.99	0.99	NUM
ajis02-3105	210	24	,	,	PUNCT
ajis02-3105	210	25	gfi=	gfi=	NOUN
ajis02-3105	210	26	0.90	0.90	NUM
ajis02-3105	210	27	,	,	PUNCT
ajis02-3105	210	28	nfi	nfi	PROPN
ajis02-3105	210	29	=	=	NOUN
ajis02-3105	210	30	0.91	0.91	NUM
ajis02-3105	210	31	,	,	PUNCT
ajis02-3105	210	32	agfi	agfi	NOUN
ajis02-3105	210	33	=	=	NOUN
ajis02-3105	210	34	0.897	0.897	NUM
ajis02-3105	210	35	,	,	PUNCT
ajis02-3105	210	36	srmr	srmr	VERB
ajis02-3105	210	37	=	=	NOUN
ajis02-3105	210	38	0.04	0.04	NUM
ajis02-3105	210	39	and	and	CCONJ
ajis02-3105	210	40	rmsea	rmsea	NOUN
ajis02-3105	210	41	=	=	SYM
ajis02-3105	210	42	0.014	0.014	NUM
ajis02-3105	210	43	)	)	PUNCT
ajis02-3105	210	44	.	.	PUNCT
ajis02-3105	211	1	to	to	PART
ajis02-3105	211	2	test	test	VERB
ajis02-3105	211	3	the	the	DET
ajis02-3105	211	4	hypothesis	hypothesis	NOUN
ajis02-3105	211	5	,	,	PUNCT
ajis02-3105	211	6	the	the	DET
ajis02-3105	211	7	proposed	propose	VERB
ajis02-3105	211	8	path	path	NOUN
ajis02-3105	211	9	coefficients	coefficient	NOUN
ajis02-3105	211	10	and	and	CCONJ
ajis02-3105	211	11	their	their	PRON
ajis02-3105	211	12	respective	respective	ADJ
ajis02-3105	211	13	p	p	NOUN
ajis02-3105	211	14	values	value	NOUN
ajis02-3105	211	15	were	be	AUX
ajis02-3105	211	16	examined	examine	VERB
ajis02-3105	211	17	.	.	PUNCT
ajis02-3105	212	1	the	the	DET
ajis02-3105	212	2	results	result	NOUN
ajis02-3105	212	3	presented	present	VERB
ajis02-3105	212	4	in	in	ADP
ajis02-3105	212	5	table	table	NOUN
ajis02-3105	212	6	4	4	NUM
ajis02-3105	212	7	,	,	PUNCT
ajis02-3105	212	8	suggest	suggest	VERB
ajis02-3105	212	9	flow	flow	NOUN
ajis02-3105	212	10	positively	positively	ADV
ajis02-3105	212	11	affected	affect	VERB
ajis02-3105	212	12	cbe	cbe	PROPN
ajis02-3105	212	13	(	(	PUNCT
ajis02-3105	212	14	γ11	γ11	PROPN
ajis02-3105	212	15	=	=	PUNCT
ajis02-3105	212	16	0.423	0.423	NUM
ajis02-3105	212	17	,	,	PUNCT
ajis02-3105	212	18	t	t	PROPN
ajis02-3105	212	19	=	=	NUM
ajis02-3105	212	20	5.82	5.82	NUM
ajis02-3105	212	21	,	,	PUNCT
ajis02-3105	212	22	p	p	X
ajis02-3105	212	23	<	<	X
ajis02-3105	212	24	0.001	0.001	NUM
ajis02-3105	212	25	)	)	PUNCT
ajis02-3105	212	26	and	and	CCONJ
ajis02-3105	212	27	ebe	ebe	PROPN
ajis02-3105	212	28	(	(	PUNCT
ajis02-3105	212	29	γ21	γ21	PROPN
ajis02-3105	212	30	=	=	NOUN
ajis02-3105	212	31	0.369	0.369	NUM
ajis02-3105	212	32	,	,	PUNCT
ajis02-3105	212	33	t=	t=	NOUN
ajis02-3105	212	34	4.957	4.957	NUM
ajis02-3105	212	35	,	,	PUNCT
ajis02-3105	212	36	p	p	X
ajis02-3105	212	37	<	<	X
ajis02-3105	212	38	0.001	0.001	NUM
ajis02-3105	212	39	)	)	PUNCT
ajis02-3105	212	40	,	,	PUNCT
ajis02-3105	212	41	thus	thus	ADV
ajis02-3105	212	42	supporting	support	VERB
ajis02-3105	212	43	both	both	CCONJ
ajis02-3105	212	44	h1	h1	NOUN
ajis02-3105	212	45	and	and	CCONJ
ajis02-3105	212	46	h2	h2	NOUN
ajis02-3105	212	47	.	.	PUNCT
ajis02-3105	213	1	the	the	DET
ajis02-3105	213	2	results	result	NOUN
ajis02-3105	213	3	also	also	ADV
ajis02-3105	213	4	suggest	suggest	VERB
ajis02-3105	213	5	the	the	DET
ajis02-3105	213	6	significant	significant	ADJ
ajis02-3105	213	7	positive	positive	ADJ
ajis02-3105	213	8	effect	effect	NOUN
ajis02-3105	213	9	of	of	ADP
ajis02-3105	213	10	cbe	cbe	PROPN
ajis02-3105	213	11	on	on	ADP
ajis02-3105	213	12	sbc	sbc	PROPN
ajis02-3105	213	13	(	(	PUNCT
ajis02-3105	213	14	γ12	γ12	NOUN
ajis02-3105	213	15	=	=	PUNCT
ajis02-3105	213	16	0.520	0.520	NUM
ajis02-3105	213	17	,	,	PUNCT
ajis02-3105	213	18	t=	t=	NOUN
ajis02-3105	213	19	8.60	8.60	NUM
ajis02-3105	213	20	,	,	PUNCT
ajis02-3105	213	21	p	p	X
ajis02-3105	213	22	<	<	X
ajis02-3105	213	23	0.001	0.001	NUM
ajis02-3105	213	24	)	)	PUNCT
ajis02-3105	213	25	and	and	CCONJ
ajis02-3105	213	26	bui	bui	NOUN
ajis02-3105	213	27	(	(	PUNCT
ajis02-3105	213	28	γ22	γ22	X
ajis02-3105	213	29	=	=	PUNCT
ajis02-3105	213	30	0.534	0.534	NUM
ajis02-3105	213	31	,	,	PUNCT
ajis02-3105	213	32	t=	t=	ADJ
ajis02-3105	213	33	8.337	8.337	NUM
ajis02-3105	213	34	,	,	PUNCT
ajis02-3105	213	35	p	p	X
ajis02-3105	213	36	<	<	X
ajis02-3105	213	37	0.05	0.05	NUM
ajis02-3105	213	38	)	)	PUNCT
ajis02-3105	213	39	.	.	PUNCT
ajis02-3105	214	1	ebe	ebe	PROPN
ajis02-3105	214	2	also	also	ADV
ajis02-3105	214	3	found	find	VERB
ajis02-3105	214	4	to	to	PART
ajis02-3105	214	5	positively	positively	ADV
ajis02-3105	214	6	affecting	affect	VERB
ajis02-3105	214	7	sbc	sbc	NOUN
ajis02-3105	214	8	(	(	PUNCT
ajis02-3105	214	9	β21=	β21=	NOUN
ajis02-3105	214	10	0.515	0.515	NUM
ajis02-3105	214	11	,	,	PUNCT
ajis02-3105	214	12	t=	t=	NOUN
ajis02-3105	214	13	9.49	9.49	NUM
ajis02-3105	214	14	,	,	PUNCT
ajis02-3105	214	15	p	p	X
ajis02-3105	214	16	<	<	X
ajis02-3105	214	17	0.01	0.01	NUM
ajis02-3105	214	18	)	)	PUNCT
ajis02-3105	214	19	.	.	PUNCT
ajis02-3105	215	1	as	as	SCONJ
ajis02-3105	215	2	proposed	propose	VERB
ajis02-3105	215	3	,	,	PUNCT
ajis02-3105	215	4	ebe	ebe	PROPN
ajis02-3105	215	5	found	find	VERB
ajis02-3105	215	6	to	to	PART
ajis02-3105	215	7	have	have	VERB
ajis02-3105	215	8	positive	positive	ADJ
ajis02-3105	215	9	effect	effect	NOUN
ajis02-3105	215	10	on	on	ADP
ajis02-3105	215	11	bui	bui	PROPN
ajis02-3105	215	12	(	(	PUNCT
ajis02-3105	215	13	β42	β42	NOUN
ajis02-3105	215	14	=	=	SYM
ajis02-3105	215	15	0.507	0.507	NUM
ajis02-3105	215	16	,	,	PUNCT
ajis02-3105	215	17	t	t	NOUN
ajis02-3105	215	18	=	=	NUM
ajis02-3105	215	19	8.89	8.89	NUM
ajis02-3105	215	20	,	,	PUNCT
ajis02-3105	215	21	p	p	X
ajis02-3105	215	22	<	<	X
ajis02-3105	215	23	0.001	0.001	NUM
ajis02-3105	215	24	)	)	PUNCT
ajis02-3105	215	25	.	.	PUNCT
ajis02-3105	216	1	the	the	DET
ajis02-3105	216	2	results	result	NOUN
ajis02-3105	216	3	presented	present	VERB
ajis02-3105	216	4	in	in	ADP
ajis02-3105	216	5	table	table	NOUN
ajis02-3105	216	6	6	6	NUM
ajis02-3105	216	7	suggest	suggest	VERB
ajis02-3105	216	8	that	that	SCONJ
ajis02-3105	216	9	hypotheses	hypothesis	NOUN
ajis02-3105	216	10	h1	h1	PROPN
ajis02-3105	216	11	,	,	PUNCT
ajis02-3105	216	12	h2	h2	PROPN
ajis02-3105	216	13	,	,	PUNCT
ajis02-3105	216	14	h3	h3	NOUN
ajis02-3105	216	15	,	,	PUNCT
ajis02-3105	216	16	h5	h5	PROPN
ajis02-3105	216	17	and	and	CCONJ
ajis02-3105	216	18	h6	h6	PROPN
ajis02-3105	216	19	are	be	AUX
ajis02-3105	216	20	supported	support	VERB
ajis02-3105	216	21	at	at	ADP
ajis02-3105	216	22	the	the	DET
ajis02-3105	216	23	significance	significance	NOUN
ajis02-3105	216	24	level	level	NOUN
ajis02-3105	216	25	of	of	ADP
ajis02-3105	216	26	p	p	NOUN
ajis02-3105	216	27	<	<	X
ajis02-3105	216	28	0.001	0.001	NUM
ajis02-3105	216	29	,	,	PUNCT
ajis02-3105	216	30	whereas	whereas	SCONJ
ajis02-3105	216	31	h4	h4	NOUN
ajis02-3105	216	32	is	be	AUX
ajis02-3105	216	33	supported	support	VERB
ajis02-3105	216	34	at	at	ADP
ajis02-3105	216	35	the	the	DET
ajis02-3105	216	36	significance	significance	NOUN
ajis02-3105	216	37	level	level	NOUN
ajis02-3105	216	38	of	of	ADP
ajis02-3105	216	39	p	p	NOUN
ajis02-3105	216	40	<	<	X
ajis02-3105	216	41	0.05	0.05	NUM
ajis02-3105	216	42	.	.	PUNCT
ajis02-3105	217	1	the	the	DET
ajis02-3105	217	2	findings	finding	NOUN
ajis02-3105	217	3	in	in	ADP
ajis02-3105	217	4	the	the	DET
ajis02-3105	217	5	structural	structural	ADJ
ajis02-3105	217	6	model	model	NOUN
ajis02-3105	217	7	are	be	AUX
ajis02-3105	217	8	also	also	ADV
ajis02-3105	217	9	presented	present	VERB
ajis02-3105	217	10	in	in	ADP
ajis02-3105	217	11	figure	figure	NOUN
ajis02-3105	217	12	2	2	NUM
ajis02-3105	217	13	.	.	PUNCT
ajis02-3105	218	1	the	the	DET
ajis02-3105	218	2	moderating	moderate	VERB
ajis02-3105	218	3	effect	effect	NOUN
ajis02-3105	218	4	of	of	ADP
ajis02-3105	218	5	gender	gender	NOUN
ajis02-3105	218	6	hypothesized	hypothesize	VERB
ajis02-3105	218	7	in	in	ADP
ajis02-3105	218	8	h7	h7	PROPN
ajis02-3105	218	9	was	be	AUX
ajis02-3105	218	10	examined	examine	VERB
ajis02-3105	218	11	using	use	VERB
ajis02-3105	218	12	multi	multi	ADJ
ajis02-3105	218	13	-	-	ADJ
ajis02-3105	218	14	group	group	NOUN
ajis02-3105	218	15	analysis	analysis	NOUN
ajis02-3105	218	16	in	in	ADP
ajis02-3105	218	17	amos	amos	PROPN
ajis02-3105	218	18	24.0	24.0	NUM
ajis02-3105	218	19	.	.	PUNCT
ajis02-3105	219	1	for	for	ADP
ajis02-3105	219	2	this	this	DET
ajis02-3105	219	3	analysis	analysis	NOUN
ajis02-3105	219	4	,	,	PUNCT
ajis02-3105	219	5	the	the	DET
ajis02-3105	219	6	total	total	ADJ
ajis02-3105	219	7	sample	sample	NOUN
ajis02-3105	219	8	was	be	AUX
ajis02-3105	219	9	divided	divide	VERB
ajis02-3105	219	10	in	in	ADP
ajis02-3105	219	11	two	two	NUM
ajis02-3105	219	12	subgroups	subgroup	NOUN
ajis02-3105	219	13	:	:	PUNCT
ajis02-3105	219	14	female	female	ADJ
ajis02-3105	219	15	(	(	PUNCT
ajis02-3105	219	16	n	n	NOUN
ajis02-3105	219	17	=	=	NUM
ajis02-3105	219	18	177	177	NUM
ajis02-3105	219	19	)	)	PUNCT
ajis02-3105	219	20	and	and	CCONJ
ajis02-3105	219	21	male	male	ADJ
ajis02-3105	219	22	(	(	PUNCT
ajis02-3105	219	23	n	n	NOUN
ajis02-3105	219	24	=	=	SYM
ajis02-3105	219	25	183	183	NUM
ajis02-3105	219	26	)	)	PUNCT
ajis02-3105	219	27	.	.	PUNCT
ajis02-3105	220	1	the	the	DET
ajis02-3105	220	2	independent	independent	ADJ
ajis02-3105	220	3	model	model	NOUN
ajis02-3105	220	4	estimation	estimation	NOUN
ajis02-3105	220	5	for	for	ADP
ajis02-3105	220	6	this	this	DET
ajis02-3105	220	7	multi	multi	ADJ
ajis02-3105	220	8	group	group	NOUN
ajis02-3105	220	9	exhibited	exhibit	VERB
ajis02-3105	220	10	good	good	ADJ
ajis02-3105	220	11	fit	fit	NOUN
ajis02-3105	220	12	:	:	PUNCT
ajis02-3105	220	13	as	as	ADP
ajis02-3105	220	14	χ2	χ2	PROPN
ajis02-3105	220	15	/	/	SYM
ajis02-3105	220	16	df	df	NOUN
ajis02-3105	220	17	=	=	NUM
ajis02-3105	220	18	1.087	1.087	NUM
ajis02-3105	220	19	,	,	PUNCT
ajis02-3105	220	20	cfi	cfi	NOUN
ajis02-3105	220	21	=	=	SYM
ajis02-3105	220	22	0.98	0.98	NUM
ajis02-3105	220	23	,	,	PUNCT
ajis02-3105	220	24	nfi	nfi	PROPN
ajis02-3105	220	25	=	=	PROPN
ajis02-3105	220	26	0.813	0.813	NUM
ajis02-3105	220	27	;	;	PUNCT
ajis02-3105	220	28	ifi	ifi	PROPN
ajis02-3105	220	29	=	=	PROPN
ajis02-3105	220	30	0.988	0.988	NUM
ajis02-3105	220	31	,	,	PUNCT
ajis02-3105	220	32	gfi	gfi	PROPN
ajis02-3105	220	33	=	=	PROPN
ajis02-3105	220	34	0.919	0.919	NUM
ajis02-3105	220	35	,	,	PUNCT
ajis02-3105	220	36	srmr	srmr	VERB
ajis02-3105	220	37	=	=	NOUN
ajis02-3105	220	38	0.057	0.057	NUM
ajis02-3105	220	39	,	,	PUNCT
ajis02-3105	220	40	rmsea	rmsea	NOUN
ajis02-3105	220	41	=	=	SYM
ajis02-3105	220	42	0.013	0.013	NUM
ajis02-3105	220	43	.	.	PUNCT
ajis02-3105	220	44	hypothesis	hypothesis	NOUN
ajis02-3105	220	45	male	male	ADJ
ajis02-3105	220	46	female	female	NOUN
ajis02-3105	220	47	(	(	PUNCT
ajis02-3105	220	48	β	β	NOUN
ajis02-3105	220	49	)	)	PUNCT
ajis02-3105	220	50	t	t	NOUN
ajis02-3105	220	51	-	-	PUNCT
ajis02-3105	220	52	values	value	NOUN
ajis02-3105	220	53	(	(	PUNCT
ajis02-3105	220	54	β	β	NOUN
ajis02-3105	220	55	)	)	PUNCT
ajis02-3105	220	56	t	t	NOUN
ajis02-3105	220	57	-	-	PUNCT
ajis02-3105	220	58	values	value	NOUN
ajis02-3105	220	59	h7a	h7a	PROPN
ajis02-3105	220	60	flow	flow	PROPN
ajis02-3105	220	61	→	→	SYM
ajis02-3105	220	62	cbe	cbe	PROPN
ajis02-3105	220	63	.375	.375	NUM
ajis02-3105	220	64	8.458	8.458	NUM
ajis02-3105	220	65	.369	.369	NUM
ajis02-3105	220	66	7.251	7.251	NUM
ajis02-3105	220	67	h7b	h7b	PROPN
ajis02-3105	220	68	flow	flow	NOUN
ajis02-3105	220	69	→	→	SYM
ajis02-3105	220	70	ebe	ebe	NOUN
ajis02-3105	220	71	.582	.582	NUM
ajis02-3105	220	72	12.365	12.365	NUM
ajis02-3105	220	73	.528	.528	NUM
ajis02-3105	220	74	10.117	10.117	NUM
ajis02-3105	220	75	table	table	NOUN
ajis02-3105	220	76	5	5	NUM
ajis02-3105	220	77	.	.	PUNCT
ajis02-3105	220	78	moderating	moderate	VERB
ajis02-3105	220	79	effect	effect	NOUN
ajis02-3105	220	80	of	of	ADP
ajis02-3105	220	81	gender	gender	NOUN
ajis02-3105	220	82	the	the	DET
ajis02-3105	220	83	results	result	NOUN
ajis02-3105	220	84	of	of	ADP
ajis02-3105	220	85	relationship	relationship	NOUN
ajis02-3105	220	86	effects	effect	NOUN
ajis02-3105	220	87	for	for	ADP
ajis02-3105	220	88	both	both	CCONJ
ajis02-3105	220	89	male	male	ADJ
ajis02-3105	220	90	and	and	CCONJ
ajis02-3105	220	91	female	female	ADJ
ajis02-3105	220	92	are	be	AUX
ajis02-3105	220	93	presented	present	VERB
ajis02-3105	220	94	in	in	ADP
ajis02-3105	220	95	table	table	NOUN
ajis02-3105	220	96	5	5	NUM
ajis02-3105	220	97	.	.	PUNCT
ajis02-3105	221	1	the	the	DET
ajis02-3105	221	2	impact	impact	NOUN
ajis02-3105	221	3	of	of	ADP
ajis02-3105	221	4	flow	flow	NOUN
ajis02-3105	221	5	on	on	ADP
ajis02-3105	221	6	cognitive	cognitive	ADJ
ajis02-3105	221	7	brand	brand	NOUN
ajis02-3105	221	8	engagement	engagement	NOUN
ajis02-3105	221	9	for	for	ADP
ajis02-3105	221	10	both	both	CCONJ
ajis02-3105	221	11	the	the	DET
ajis02-3105	221	12	groups	group	NOUN
ajis02-3105	221	13	(	(	PUNCT
ajis02-3105	221	14	male	male	ADJ
ajis02-3105	221	15	and	and	CCONJ
ajis02-3105	221	16	female	female	NOUN
ajis02-3105	221	17	)	)	PUNCT
ajis02-3105	221	18	is	be	AUX
ajis02-3105	221	19	positive	positive	ADJ
ajis02-3105	221	20	and	and	CCONJ
ajis02-3105	221	21	significant	significant	ADJ
ajis02-3105	221	22	.	.	PUNCT
ajis02-3105	222	1	the	the	DET
ajis02-3105	222	2	difference	difference	NOUN
ajis02-3105	222	3	between	between	ADP
ajis02-3105	222	4	positive	positive	ADJ
ajis02-3105	222	5	effect	effect	NOUN
ajis02-3105	222	6	of	of	ADP
ajis02-3105	222	7	flow	flow	NOUN
ajis02-3105	222	8	on	on	ADP
ajis02-3105	222	9	cbe	cbe	PROPN
ajis02-3105	222	10	was	be	AUX
ajis02-3105	222	11	very	very	ADV
ajis02-3105	222	12	marginal	marginal	ADJ
ajis02-3105	222	13	(	(	PUNCT
ajis02-3105	222	14	male	male	NOUN
ajis02-3105	222	15	:	:	PUNCT
ajis02-3105	222	16	β	β	X
ajis02-3105	222	17	=	=	PUNCT
ajis02-3105	222	18	0.375	0.375	NUM
ajis02-3105	222	19	,	,	PUNCT
ajis02-3105	222	20	p	p	X
ajis02-3105	222	21	<	<	X
ajis02-3105	222	22	0.01	0.01	NUM
ajis02-3105	222	23	;	;	PUNCT
ajis02-3105	222	24	female	female	NOUN
ajis02-3105	222	25	:	:	PUNCT
ajis02-3105	222	26	β	β	X
ajis02-3105	222	27	=	=	PUNCT
ajis02-3105	222	28	0.369	0.369	NUM
ajis02-3105	222	29	,	,	PUNCT
ajis02-3105	222	30	p	p	X
ajis02-3105	222	31	<	<	X
ajis02-3105	222	32	0.01	0.01	NUM
ajis02-3105	222	33	)	)	PUNCT
ajis02-3105	222	34	,	,	PUNCT
ajis02-3105	222	35	but	but	CCONJ
ajis02-3105	222	36	significant	significant	ADJ
ajis02-3105	222	37	.	.	PUNCT
ajis02-3105	223	1	similarly	similarly	ADV
ajis02-3105	223	2	,	,	PUNCT
ajis02-3105	223	3	the	the	DET
ajis02-3105	223	4	impact	impact	NOUN
ajis02-3105	223	5	of	of	ADP
ajis02-3105	223	6	flow	flow	NOUN
ajis02-3105	223	7	on	on	ADP
ajis02-3105	223	8	emotional	emotional	ADJ
ajis02-3105	223	9	brand	brand	NOUN
ajis02-3105	223	10	engagement	engagement	NOUN
ajis02-3105	223	11	for	for	ADP
ajis02-3105	223	12	male	male	ADJ
ajis02-3105	223	13	group	group	NOUN
ajis02-3105	223	14	was	be	AUX
ajis02-3105	223	15	marginally	marginally	ADV
ajis02-3105	223	16	higher	high	ADJ
ajis02-3105	223	17	than	than	ADP
ajis02-3105	223	18	the	the	DET
ajis02-3105	223	19	female	female	ADJ
ajis02-3105	223	20	group	group	NOUN
ajis02-3105	223	21	(	(	PUNCT
ajis02-3105	223	22	male	male	NOUN
ajis02-3105	223	23	:	:	PUNCT
ajis02-3105	223	24	β	β	X
ajis02-3105	223	25	=	=	PUNCT
ajis02-3105	223	26	0.582	0.582	NUM
ajis02-3105	223	27	,	,	PUNCT
ajis02-3105	223	28	p	p	X
ajis02-3105	223	29	<	<	X
ajis02-3105	223	30	0.01	0.01	NUM
ajis02-3105	223	31	;	;	PUNCT
ajis02-3105	223	32	female	female	NOUN
ajis02-3105	223	33	:	:	PUNCT
ajis02-3105	223	34	β	β	X
ajis02-3105	223	35	=	=	PUNCT
ajis02-3105	223	36	0.528	0.528	NUM
ajis02-3105	223	37	,	,	PUNCT
ajis02-3105	223	38	p	p	X
ajis02-3105	223	39	<	<	X
ajis02-3105	223	40	0.01	0.01	NUM
ajis02-3105	223	41	)	)	PUNCT
ajis02-3105	223	42	.	.	PUNCT
ajis02-3105	224	1	the	the	DET
ajis02-3105	224	2	significance	significance	NOUN
ajis02-3105	224	3	of	of	ADP
ajis02-3105	224	4	both	both	CCONJ
ajis02-3105	224	5	these	these	DET
ajis02-3105	224	6	results	result	VERB
ajis02-3105	224	7	australasian	australasian	ADJ
ajis02-3105	224	8	journal	journal	NOUN
ajis02-3105	224	9	of	of	ADP
ajis02-3105	224	10	information	information	NOUN
ajis02-3105	224	11	systems	system	NOUN
ajis02-3105	224	12	sangroya	sangroya	NOUN
ajis02-3105	224	13	,	,	PUNCT
ajis02-3105	224	14	yadav	yadav	PROPN
ajis02-3105	224	15	&	&	CCONJ
ajis02-3105	224	16	joshi	joshi	PROPN
ajis02-3105	224	17	2021	2021	NUM
ajis02-3105	224	18	,	,	PUNCT
ajis02-3105	224	19	vol	vol	NOUN
ajis02-3105	224	20	25	25	NUM
ajis02-3105	224	21	,	,	PUNCT
ajis02-3105	224	22	research	research	NOUN
ajis02-3105	224	23	on	on	ADP
ajis02-3105	224	24	consumer	consumer	NOUN
ajis02-3105	224	25	evaluation	evaluation	NOUN
ajis02-3105	224	26	gamified	gamifie	VERB
ajis02-3105	224	27	interaction	interaction	NOUN
ajis02-3105	224	28	of	of	ADP
ajis02-3105	224	29	mobile	mobile	ADJ
ajis02-3105	224	30	applications	application	NOUN
ajis02-3105	224	31	12	12	NUM
ajis02-3105	224	32	suggest	suggest	VERB
ajis02-3105	224	33	the	the	DET
ajis02-3105	224	34	support	support	NOUN
ajis02-3105	224	35	for	for	ADP
ajis02-3105	224	36	h7a	h7a	PROPN
ajis02-3105	224	37	and	and	CCONJ
ajis02-3105	224	38	h7b	h7b	PROPN
ajis02-3105	224	39	,	,	PUNCT
ajis02-3105	224	40	thereby	thereby	ADV
ajis02-3105	224	41	leading	lead	VERB
ajis02-3105	224	42	us	we	PRON
ajis02-3105	224	43	to	to	PART
ajis02-3105	224	44	conclude	conclude	VERB
ajis02-3105	224	45	that	that	SCONJ
ajis02-3105	224	46	gender	gender	NOUN
ajis02-3105	224	47	moderates	moderate	VERB
ajis02-3105	224	48	the	the	DET
ajis02-3105	224	49	effect	effect	NOUN
ajis02-3105	224	50	of	of	ADP
ajis02-3105	224	51	flow	flow	NOUN
ajis02-3105	224	52	on	on	ADP
ajis02-3105	224	53	cognitive	cognitive	ADJ
ajis02-3105	224	54	and	and	CCONJ
ajis02-3105	224	55	emotional	emotional	ADJ
ajis02-3105	224	56	brand	brand	NOUN
ajis02-3105	224	57	engagement	engagement	NOUN
ajis02-3105	224	58	.	.	PUNCT
ajis02-3105	225	1	this	this	DET
ajis02-3105	225	2	study	study	NOUN
ajis02-3105	225	3	also	also	ADV
ajis02-3105	225	4	examined	examine	VERB
ajis02-3105	225	5	two	two	NUM
ajis02-3105	225	6	parallel	parallel	ADJ
ajis02-3105	225	7	mediation	mediation	NOUN
ajis02-3105	225	8	models	model	NOUN
ajis02-3105	225	9	using	use	VERB
ajis02-3105	225	10	process	process	NOUN
ajis02-3105	225	11	macro	macro	NOUN
ajis02-3105	225	12	(	(	PUNCT
ajis02-3105	225	13	model	model	NOUN
ajis02-3105	225	14	4	4	NUM
ajis02-3105	225	15	)	)	PUNCT
ajis02-3105	225	16	to	to	PART
ajis02-3105	225	17	analyse	analyse	VERB
ajis02-3105	225	18	whether	whether	SCONJ
ajis02-3105	225	19	cognitive	cognitive	ADJ
ajis02-3105	225	20	and	and	CCONJ
ajis02-3105	225	21	emotional	emotional	ADJ
ajis02-3105	225	22	brand	brand	NOUN
ajis02-3105	225	23	engagement	engagement	NOUN
ajis02-3105	225	24	mediates	mediate	VERB
ajis02-3105	225	25	the	the	DET
ajis02-3105	225	26	impact	impact	NOUN
ajis02-3105	225	27	of	of	ADP
ajis02-3105	225	28	flow	flow	NOUN
ajis02-3105	225	29	on	on	ADP
ajis02-3105	225	30	consumers	consumer	NOUN
ajis02-3105	225	31	’	’	PART
ajis02-3105	225	32	brand	brand	NOUN
ajis02-3105	225	33	usage	usage	NOUN
ajis02-3105	225	34	intent	intent	NOUN
ajis02-3105	225	35	and	and	CCONJ
ajis02-3105	225	36	self	self	NOUN
ajis02-3105	225	37	–	–	PUNCT
ajis02-3105	225	38	brand	brand	NOUN
ajis02-3105	225	39	connections	connection	NOUN
ajis02-3105	225	40	(	(	PUNCT
ajis02-3105	225	41	hayes	hayes	PROPN
ajis02-3105	225	42	2013	2013	NUM
ajis02-3105	225	43	)	)	PUNCT
ajis02-3105	225	44	.	.	PUNCT
ajis02-3105	226	1	the	the	DET
ajis02-3105	226	2	results	result	NOUN
ajis02-3105	226	3	of	of	ADP
ajis02-3105	226	4	mediation	mediation	NOUN
ajis02-3105	226	5	analysis	analysis	NOUN
ajis02-3105	226	6	suggest	suggest	VERB
ajis02-3105	226	7	that	that	SCONJ
ajis02-3105	226	8	the	the	DET
ajis02-3105	226	9	total	total	ADJ
ajis02-3105	226	10	effect	effect	NOUN
ajis02-3105	226	11	of	of	ADP
ajis02-3105	226	12	flow	flow	NOUN
ajis02-3105	226	13	on	on	ADP
ajis02-3105	226	14	bui	bui	PROPN
ajis02-3105	226	15	(	(	PUNCT
ajis02-3105	226	16	β	β	X
ajis02-3105	226	17	=	=	SYM
ajis02-3105	226	18	1.55	1.55	NUM
ajis02-3105	226	19	,	,	PUNCT
ajis02-3105	226	20	ci	ci	NOUN
ajis02-3105	227	1	[	[	X
ajis02-3105	227	2	1.349	1.349	NUM
ajis02-3105	227	3	,	,	PUNCT
ajis02-3105	227	4	1.773	1.773	NUM
ajis02-3105	227	5	]	]	PUNCT
ajis02-3105	227	6	,	,	PUNCT
ajis02-3105	227	7	p<0.05	p<0.05	PROPN
ajis02-3105	227	8	)	)	PUNCT
ajis02-3105	227	9	and	and	CCONJ
ajis02-3105	227	10	sbc	sbc	NOUN
ajis02-3105	227	11	(	(	PUNCT
ajis02-3105	227	12	β	β	X
ajis02-3105	227	13	=	=	NOUN
ajis02-3105	227	14	1.59	1.59	NUM
ajis02-3105	227	15	,	,	PUNCT
ajis02-3105	227	16	ci	ci	NOUN
ajis02-3105	228	1	[	[	X
ajis02-3105	228	2	1.396	1.396	NUM
ajis02-3105	228	3	,	,	PUNCT
ajis02-3105	228	4	1.800	1.800	NUM
ajis02-3105	228	5	]	]	PUNCT
ajis02-3105	228	6	,	,	PUNCT
ajis02-3105	228	7	p<0.05	p<0.05	PROPN
ajis02-3105	228	8	)	)	PUNCT
ajis02-3105	228	9	was	be	AUX
ajis02-3105	228	10	significant	significant	ADJ
ajis02-3105	228	11	.	.	PUNCT
ajis02-3105	229	1	but	but	CCONJ
ajis02-3105	229	2	the	the	DET
ajis02-3105	229	3	direct	direct	ADJ
ajis02-3105	229	4	effect	effect	NOUN
ajis02-3105	229	5	of	of	ADP
ajis02-3105	229	6	flow	flow	NOUN
ajis02-3105	229	7	on	on	ADP
ajis02-3105	229	8	bui	bui	NOUN
ajis02-3105	229	9	became	become	VERB
ajis02-3105	229	10	insignificant	insignificant	ADJ
ajis02-3105	229	11	(	(	PUNCT
ajis02-3105	229	12	β	β	X
ajis02-3105	229	13	=	=	SYM
ajis02-3105	229	14	−0.1175	−0.1175	PROPN
ajis02-3105	229	15	,	,	PUNCT
ajis02-3105	229	16	ci	ci	NOUN
ajis02-3105	230	1	[	[	X
ajis02-3105	230	2	−0.281	−0.281	PROPN
ajis02-3105	230	3	,	,	PUNCT
ajis02-3105	230	4	0.046	0.046	NUM
ajis02-3105	230	5	]	]	PUNCT
ajis02-3105	230	6	,	,	PUNCT
ajis02-3105	230	7	p=.159	p=.159	PROPN
ajis02-3105	230	8	)	)	PUNCT
ajis02-3105	230	9	when	when	SCONJ
ajis02-3105	230	10	cbe	cbe	PROPN
ajis02-3105	230	11	and	and	CCONJ
ajis02-3105	230	12	ebe	ebe	PROPN
ajis02-3105	230	13	were	be	AUX
ajis02-3105	230	14	considered	consider	VERB
ajis02-3105	230	15	.	.	PUNCT
ajis02-3105	231	1	importantly	importantly	ADV
ajis02-3105	231	2	,	,	PUNCT
ajis02-3105	231	3	the	the	DET
ajis02-3105	231	4	indirect	indirect	ADJ
ajis02-3105	231	5	effect	effect	NOUN
ajis02-3105	231	6	of	of	ADP
ajis02-3105	231	7	cbe	cbe	PROPN
ajis02-3105	231	8	on	on	ADP
ajis02-3105	231	9	the	the	DET
ajis02-3105	231	10	impact	impact	NOUN
ajis02-3105	231	11	of	of	ADP
ajis02-3105	231	12	flow	flow	NOUN
ajis02-3105	231	13	on	on	ADP
ajis02-3105	231	14	consumers	consumer	NOUN
ajis02-3105	231	15	'	'	PART
ajis02-3105	231	16	bui	bui	NOUN
ajis02-3105	231	17	(	(	PUNCT
ajis02-3105	231	18	β	β	X
ajis02-3105	231	19	=	=	NOUN
ajis02-3105	231	20	0.78	0.78	NUM
ajis02-3105	231	21	,	,	PUNCT
ajis02-3105	231	22	ci	ci	NOUN
ajis02-3105	232	1	[	[	X
ajis02-3105	232	2	0.6377	0.6377	NUM
ajis02-3105	232	3	,	,	PUNCT
ajis02-3105	232	4	0.9481	0.9481	NUM
ajis02-3105	232	5	]	]	X
ajis02-3105	232	6	,	,	PUNCT
ajis02-3105	232	7	p	p	X
ajis02-3105	232	8	<	<	X
ajis02-3105	232	9	.05	.05	NUM
ajis02-3105	232	10	)	)	PUNCT
ajis02-3105	232	11	was	be	AUX
ajis02-3105	232	12	significant	significant	ADJ
ajis02-3105	232	13	.	.	PUNCT
ajis02-3105	233	1	ebe	ebe	PROPN
ajis02-3105	233	2	also	also	ADV
ajis02-3105	233	3	had	have	VERB
ajis02-3105	233	4	a	a	DET
ajis02-3105	233	5	similar	similar	ADJ
ajis02-3105	233	6	indirect	indirect	ADJ
ajis02-3105	233	7	effect	effect	NOUN
ajis02-3105	233	8	(	(	PUNCT
ajis02-3105	233	9	β	β	X
ajis02-3105	233	10	=	=	NOUN
ajis02-3105	233	11	0.76	0.76	NUM
ajis02-3105	233	12	,	,	PUNCT
ajis02-3105	233	13	ci	ci	NOUN
ajis02-3105	234	1	[	[	X
ajis02-3105	234	2	0.6425	0.6425	NUM
ajis02-3105	234	3	,	,	PUNCT
ajis02-3105	234	4	0.9052	0.9052	NUM
ajis02-3105	234	5	]	]	PUNCT
ajis02-3105	234	6	,	,	PUNCT
ajis02-3105	234	7	p	p	X
ajis02-3105	234	8	<	<	X
ajis02-3105	234	9	.05	.05	NUM
ajis02-3105	234	10	)	)	PUNCT
ajis02-3105	234	11	(	(	PUNCT
ajis02-3105	234	12	hayes	hayes	PROPN
ajis02-3105	234	13	,	,	PUNCT
ajis02-3105	234	14	2013	2013	NUM
ajis02-3105	234	15	)	)	PUNCT
ajis02-3105	234	16	.	.	PUNCT
ajis02-3105	235	1	therefore	therefore	ADV
ajis02-3105	235	2	,	,	PUNCT
ajis02-3105	235	3	h8(a	h8(a	NOUN
ajis02-3105	235	4	)	)	PUNCT
ajis02-3105	235	5	and	and	CCONJ
ajis02-3105	235	6	h8(b	h8(b	NUM
ajis02-3105	235	7	)	)	PUNCT
ajis02-3105	235	8	were	be	AUX
ajis02-3105	235	9	supported	support	VERB
ajis02-3105	235	10	.	.	PUNCT
ajis02-3105	236	1	these	these	DET
ajis02-3105	236	2	results	result	NOUN
ajis02-3105	236	3	further	far	ADV
ajis02-3105	236	4	suggest	suggest	VERB
ajis02-3105	236	5	that	that	SCONJ
ajis02-3105	236	6	cbe	cbe	PROPN
ajis02-3105	236	7	and	and	CCONJ
ajis02-3105	236	8	ebe	ebe	PROPN
ajis02-3105	236	9	partially	partially	ADV
ajis02-3105	236	10	mediate	mediate	VERB
ajis02-3105	236	11	the	the	DET
ajis02-3105	236	12	relationship	relationship	NOUN
ajis02-3105	236	13	between	between	ADP
ajis02-3105	236	14	flow	flow	NOUN
ajis02-3105	236	15	and	and	CCONJ
ajis02-3105	236	16	bui	bui	NOUN
ajis02-3105	237	1	.	.	PUNCT
ajis02-3105	237	2	figure	figure	NOUN
ajis02-3105	237	3	2	2	NUM
ajis02-3105	237	4	.	.	PUNCT
ajis02-3105	238	1	the	the	DET
ajis02-3105	238	2	final	final	ADJ
ajis02-3105	238	3	model	model	NOUN
ajis02-3105	238	4	for	for	ADP
ajis02-3105	238	5	examination	examination	NOUN
ajis02-3105	238	6	h9	h9	NOUN
ajis02-3105	238	7	(	(	PUNCT
ajis02-3105	238	8	a	a	NOUN
ajis02-3105	238	9	)	)	PUNCT
ajis02-3105	238	10	and	and	CCONJ
ajis02-3105	238	11	h9	h9	PROPN
ajis02-3105	238	12	(	(	PUNCT
ajis02-3105	238	13	b	b	NOUN
ajis02-3105	238	14	)	)	PUNCT
ajis02-3105	238	15	similar	similar	ADJ
ajis02-3105	238	16	process	process	NOUN
ajis02-3105	238	17	was	be	AUX
ajis02-3105	238	18	followed	follow	VERB
ajis02-3105	238	19	.	.	PUNCT
ajis02-3105	239	1	in	in	ADP
ajis02-3105	239	2	this	this	DET
ajis02-3105	239	3	case	case	NOUN
ajis02-3105	239	4	,	,	PUNCT
ajis02-3105	239	5	however	however	ADV
ajis02-3105	239	6	the	the	DET
ajis02-3105	239	7	direct	direct	ADJ
ajis02-3105	239	8	effect	effect	NOUN
ajis02-3105	239	9	of	of	ADP
ajis02-3105	239	10	flow	flow	NOUN
ajis02-3105	239	11	on	on	ADP
ajis02-3105	239	12	sbc	sbc	PROPN
ajis02-3105	239	13	got	get	AUX
ajis02-3105	239	14	reduced	reduce	VERB
ajis02-3105	239	15	but	but	CCONJ
ajis02-3105	239	16	was	be	AUX
ajis02-3105	239	17	significant	significant	ADJ
ajis02-3105	239	18	(	(	PUNCT
ajis02-3105	239	19	β	β	X
ajis02-3105	239	20	=	=	SYM
ajis02-3105	239	21	−0.3997	−0.3997	X
ajis02-3105	239	22	,	,	PUNCT
ajis02-3105	239	23	ci	ci	PROPN
ajis02-3105	240	1	[	[	X
ajis02-3105	240	2	−0.5410	−0.5410	X
ajis02-3105	240	3	,	,	PUNCT
ajis02-3105	240	4	0.2583	0.2583	NUM
ajis02-3105	240	5	]	]	PUNCT
ajis02-3105	240	6	,	,	PUNCT
ajis02-3105	240	7	p=.000	p=.000	PROPN
ajis02-3105	240	8	)	)	PUNCT
ajis02-3105	240	9	after	after	ADP
ajis02-3105	240	10	including	include	VERB
ajis02-3105	240	11	cbe	cbe	PROPN
ajis02-3105	240	12	and	and	CCONJ
ajis02-3105	240	13	ebe	ebe	PROPN
ajis02-3105	240	14	as	as	ADP
ajis02-3105	240	15	mediating	mediate	VERB
ajis02-3105	240	16	variable	variable	NOUN
ajis02-3105	240	17	.	.	PUNCT
ajis02-3105	241	1	whereas	whereas	SCONJ
ajis02-3105	241	2	,	,	PUNCT
ajis02-3105	241	3	the	the	DET
ajis02-3105	241	4	indirect	indirect	ADJ
ajis02-3105	241	5	effect	effect	NOUN
ajis02-3105	241	6	of	of	ADP
ajis02-3105	241	7	both	both	DET
ajis02-3105	241	8	cbe	cbe	PROPN
ajis02-3105	241	9	(	(	PUNCT
ajis02-3105	241	10	β	β	X
ajis02-3105	241	11	=	=	NOUN
ajis02-3105	241	12	0.73	0.73	NUM
ajis02-3105	241	13	,	,	PUNCT
ajis02-3105	241	14	ci	ci	NOUN
ajis02-3105	242	1	[	[	X
ajis02-3105	242	2	0.5978	0.5978	NUM
ajis02-3105	242	3	,	,	PUNCT
ajis02-3105	242	4	0.8744	0.8744	NUM
ajis02-3105	242	5	]	]	PUNCT
ajis02-3105	242	6	,	,	PUNCT
ajis02-3105	242	7	p	p	X
ajis02-3105	242	8	<	<	X
ajis02-3105	242	9	.05	.05	NUM
ajis02-3105	242	10	)	)	PUNCT
ajis02-3105	242	11	and	and	CCONJ
ajis02-3105	242	12	ebe	ebe	PROPN
ajis02-3105	242	13	(	(	PUNCT
ajis02-3105	242	14	β	β	X
ajis02-3105	242	15	=	=	NOUN
ajis02-3105	242	16	0.85	0.85	NUM
ajis02-3105	242	17	,	,	PUNCT
ajis02-3105	242	18	ci	ci	NOUN
ajis02-3105	243	1	[	[	X
ajis02-3105	243	2	0.7261	0.7261	NUM
ajis02-3105	243	3	,	,	PUNCT
ajis02-3105	243	4	0.9934	0.9934	NUM
ajis02-3105	243	5	]	]	PUNCT
ajis02-3105	243	6	,	,	PUNCT
ajis02-3105	243	7	p	p	X
ajis02-3105	243	8	<	<	X
ajis02-3105	243	9	.05	.05	NUM
ajis02-3105	243	10	)	)	PUNCT
ajis02-3105	243	11	on	on	ADP
ajis02-3105	243	12	the	the	DET
ajis02-3105	243	13	relationship	relationship	NOUN
ajis02-3105	243	14	between	between	ADP
ajis02-3105	243	15	flow	flow	NOUN
ajis02-3105	243	16	and	and	CCONJ
ajis02-3105	243	17	sbi	sbi	NOUN
ajis02-3105	243	18	was	be	AUX
ajis02-3105	243	19	significant	significant	ADJ
ajis02-3105	243	20	.	.	PUNCT
ajis02-3105	244	1	thus	thus	ADV
ajis02-3105	244	2	,	,	PUNCT
ajis02-3105	244	3	h9(a	h9(a	NOUN
ajis02-3105	244	4	)	)	PUNCT
ajis02-3105	244	5	and	and	CCONJ
ajis02-3105	244	6	h9(b	h9(b	X
ajis02-3105	244	7	)	)	PUNCT
ajis02-3105	244	8	were	be	AUX
ajis02-3105	244	9	supported	support	VERB
ajis02-3105	244	10	.	.	PUNCT
ajis02-3105	245	1	4.3	4.3	NUM
ajis02-3105	245	2	common	common	ADJ
ajis02-3105	245	3	method	method	NOUN
ajis02-3105	245	4	variance	variance	NOUN
ajis02-3105	245	5	since	since	SCONJ
ajis02-3105	245	6	the	the	DET
ajis02-3105	245	7	data	datum	NOUN
ajis02-3105	245	8	for	for	ADP
ajis02-3105	245	9	dependent	dependent	ADJ
ajis02-3105	245	10	and	and	CCONJ
ajis02-3105	245	11	independent	independent	ADJ
ajis02-3105	245	12	constructs	construct	NOUN
ajis02-3105	245	13	provided	provide	VERB
ajis02-3105	245	14	by	by	ADP
ajis02-3105	245	15	the	the	DET
ajis02-3105	245	16	same	same	ADJ
ajis02-3105	245	17	respondents	respondent	NOUN
ajis02-3105	245	18	,	,	PUNCT
ajis02-3105	245	19	there	there	PRON
ajis02-3105	245	20	is	be	VERB
ajis02-3105	245	21	a	a	DET
ajis02-3105	245	22	possibility	possibility	NOUN
ajis02-3105	245	23	of	of	ADP
ajis02-3105	245	24	common	common	ADJ
ajis02-3105	245	25	method	method	NOUN
ajis02-3105	245	26	bias	bias	NOUN
ajis02-3105	245	27	(	(	PUNCT
ajis02-3105	245	28	cmb	cmb	PROPN
ajis02-3105	245	29	)	)	PUNCT
ajis02-3105	245	30	(	(	PUNCT
ajis02-3105	245	31	ashaduzzaman	ashaduzzaman	NOUN
ajis02-3105	245	32	et	et	PROPN
ajis02-3105	245	33	al	al	PROPN
ajis02-3105	245	34	.	.	PROPN
ajis02-3105	245	35	,	,	PUNCT
ajis02-3105	245	36	2020	2020	NUM
ajis02-3105	245	37	)	)	PUNCT
ajis02-3105	245	38	.	.	PUNCT
ajis02-3105	246	1	in	in	ADP
ajis02-3105	246	2	literature	literature	NOUN
ajis02-3105	246	3	,	,	PUNCT
ajis02-3105	246	4	podsakoff	podsakoff	NOUN
ajis02-3105	246	5	et	et	PROPN
ajis02-3105	246	6	al	al	PROPN
ajis02-3105	246	7	.	.	PROPN
ajis02-3105	247	1	(	(	PUNCT
ajis02-3105	247	2	2003	2003	NUM
ajis02-3105	247	3	)	)	PUNCT
ajis02-3105	247	4	suggested	suggest	VERB
ajis02-3105	247	5	harman	harman	PROPN
ajis02-3105	247	6	's	's	PART
ajis02-3105	247	7	single	single	ADJ
ajis02-3105	247	8	test	test	NOUN
ajis02-3105	247	9	factor	factor	NOUN
ajis02-3105	247	10	test	test	NOUN
ajis02-3105	247	11	to	to	PART
ajis02-3105	247	12	analyse	analyse	VERB
ajis02-3105	247	13	the	the	DET
ajis02-3105	247	14	problem	problem	NOUN
ajis02-3105	247	15	of	of	ADP
ajis02-3105	247	16	cmb	cmb	PROPN
ajis02-3105	247	17	.	.	PUNCT
ajis02-3105	248	1	according	accord	VERB
ajis02-3105	248	2	to	to	ADP
ajis02-3105	248	3	their	their	PRON
ajis02-3105	248	4	recommendation	recommendation	NOUN
ajis02-3105	248	5	,	,	PUNCT
ajis02-3105	248	6	all	all	DET
ajis02-3105	248	7	the	the	DET
ajis02-3105	248	8	focal	focal	ADJ
ajis02-3105	248	9	constructs	construct	NOUN
ajis02-3105	248	10	were	be	AUX
ajis02-3105	248	11	loaded	load	VERB
ajis02-3105	248	12	into	into	ADP
ajis02-3105	248	13	a	a	DET
ajis02-3105	248	14	single	single	ADJ
ajis02-3105	248	15	factor	factor	NOUN
ajis02-3105	248	16	and	and	CCONJ
ajis02-3105	248	17	variance	variance	NOUN
ajis02-3105	248	18	explained	explain	VERB
ajis02-3105	248	19	by	by	ADP
ajis02-3105	248	20	this	this	DET
ajis02-3105	248	21	single	single	ADJ
ajis02-3105	248	22	factor	factor	NOUN
ajis02-3105	248	23	was	be	AUX
ajis02-3105	248	24	examined	examine	VERB
ajis02-3105	248	25	.	.	PUNCT
ajis02-3105	249	1	the	the	DET
ajis02-3105	249	2	result	result	NOUN
ajis02-3105	249	3	of	of	ADP
ajis02-3105	249	4	this	this	DET
ajis02-3105	249	5	test	test	NOUN
ajis02-3105	249	6	concluded	conclude	VERB
ajis02-3105	249	7	no	no	DET
ajis02-3105	249	8	single	single	ADJ
ajis02-3105	249	9	factor	factor	NOUN
ajis02-3105	249	10	explains	explain	VERB
ajis02-3105	249	11	disproportionately	disproportionately	ADV
ajis02-3105	249	12	large	large	ADJ
ajis02-3105	249	13	portion	portion	NOUN
ajis02-3105	249	14	of	of	ADP
ajis02-3105	249	15	variance	variance	NOUN
ajis02-3105	249	16	.	.	PUNCT
ajis02-3105	250	1	therefore	therefore	ADV
ajis02-3105	250	2	,	,	PUNCT
ajis02-3105	250	3	no	no	DET
ajis02-3105	250	4	australasian	australasian	ADJ
ajis02-3105	250	5	journal	journal	NOUN
ajis02-3105	250	6	of	of	ADP
ajis02-3105	250	7	information	information	NOUN
ajis02-3105	250	8	systems	system	NOUN
ajis02-3105	250	9	sangroya	sangroya	NOUN
ajis02-3105	250	10	,	,	PUNCT
ajis02-3105	250	11	yadav	yadav	PROPN
ajis02-3105	250	12	&	&	CCONJ
ajis02-3105	250	13	joshi	joshi	PROPN
ajis02-3105	250	14	2021	2021	NUM
ajis02-3105	250	15	,	,	PUNCT
ajis02-3105	250	16	vol	vol	NOUN
ajis02-3105	250	17	25	25	NUM
ajis02-3105	250	18	,	,	PUNCT
ajis02-3105	250	19	research	research	NOUN
ajis02-3105	250	20	on	on	ADP
ajis02-3105	250	21	consumer	consumer	NOUN
ajis02-3105	250	22	evaluation	evaluation	NOUN
ajis02-3105	250	23	gamified	gamifie	VERB
ajis02-3105	250	24	interaction	interaction	NOUN
ajis02-3105	250	25	of	of	ADP
ajis02-3105	250	26	mobile	mobile	ADJ
ajis02-3105	250	27	applications	application	NOUN
ajis02-3105	250	28	13	13	NUM
ajis02-3105	250	29	“	"	PUNCT
ajis02-3105	250	30	general	general	ADJ
ajis02-3105	250	31	”	"	PUNCT
ajis02-3105	250	32	factor	factor	NOUN
ajis02-3105	250	33	is	be	AUX
ajis02-3105	250	34	evident	evident	ADJ
ajis02-3105	250	35	in	in	ADP
ajis02-3105	250	36	the	the	DET
ajis02-3105	250	37	data	datum	NOUN
ajis02-3105	250	38	.	.	PUNCT
ajis02-3105	251	1	the	the	DET
ajis02-3105	251	2	problem	problem	NOUN
ajis02-3105	251	3	of	of	ADP
ajis02-3105	251	4	cmb	cmb	PROPN
ajis02-3105	251	5	was	be	AUX
ajis02-3105	251	6	also	also	ADV
ajis02-3105	251	7	examined	examine	VERB
ajis02-3105	251	8	through	through	ADP
ajis02-3105	251	9	the	the	DET
ajis02-3105	251	10	analysis	analysis	NOUN
ajis02-3105	251	11	of	of	ADP
ajis02-3105	251	12	correlation	correlation	NOUN
ajis02-3105	251	13	matrix	matrix	NOUN
ajis02-3105	251	14	and	and	CCONJ
ajis02-3105	251	15	does	do	AUX
ajis02-3105	251	16	not	not	PART
ajis02-3105	251	17	found	find	VERB
ajis02-3105	251	18	very	very	ADV
ajis02-3105	251	19	high	high	ADJ
ajis02-3105	251	20	correlation	correlation	NOUN
ajis02-3105	251	21	among	among	ADP
ajis02-3105	251	22	constructs	construct	NOUN
ajis02-3105	251	23	.	.	PUNCT
ajis02-3105	252	1	additionally	additionally	ADV
ajis02-3105	252	2	,	,	PUNCT
ajis02-3105	252	3	a	a	DET
ajis02-3105	252	4	common	common	ADJ
ajis02-3105	252	5	latent	latent	NOUN
ajis02-3105	252	6	factor	factor	NOUN
ajis02-3105	252	7	all	all	DET
ajis02-3105	252	8	the	the	DET
ajis02-3105	252	9	measurement	measurement	NOUN
ajis02-3105	252	10	indicators	indicator	NOUN
ajis02-3105	252	11	included	include	VERB
ajis02-3105	252	12	in	in	ADP
ajis02-3105	252	13	the	the	DET
ajis02-3105	252	14	model	model	NOUN
ajis02-3105	252	15	.	.	PUNCT
ajis02-3105	253	1	this	this	DET
ajis02-3105	253	2	common	common	ADJ
ajis02-3105	253	3	latent	latent	NOUN
ajis02-3105	253	4	factor	factor	NOUN
ajis02-3105	253	5	produced	produce	VERB
ajis02-3105	253	6	a	a	DET
ajis02-3105	253	7	value	value	NOUN
ajis02-3105	253	8	of	of	ADP
ajis02-3105	253	9	0.264	0.264	NUM
ajis02-3105	253	10	,	,	PUNCT
ajis02-3105	253	11	which	which	PRON
ajis02-3105	253	12	was	be	AUX
ajis02-3105	253	13	subsequently	subsequently	ADV
ajis02-3105	253	14	squared	square	VERB
ajis02-3105	253	15	to	to	PART
ajis02-3105	253	16	calculate	calculate	VERB
ajis02-3105	253	17	the	the	DET
ajis02-3105	253	18	common	common	ADJ
ajis02-3105	253	19	method	method	NOUN
ajis02-3105	253	20	variance	variance	NOUN
ajis02-3105	253	21	.	.	PUNCT
ajis02-3105	254	1	this	this	DET
ajis02-3105	254	2	analysis	analysis	NOUN
ajis02-3105	254	3	suggest	suggest	VERB
ajis02-3105	254	4	that	that	SCONJ
ajis02-3105	254	5	common	common	ADJ
ajis02-3105	254	6	method	method	NOUN
ajis02-3105	254	7	variance	variance	NOUN
ajis02-3105	254	8	was	be	AUX
ajis02-3105	254	9	not	not	PART
ajis02-3105	254	10	an	an	DET
ajis02-3105	254	11	issue	issue	NOUN
ajis02-3105	254	12	as	as	SCONJ
ajis02-3105	254	13	squared	square	VERB
ajis02-3105	254	14	value	value	NOUN
ajis02-3105	254	15	was	be	AUX
ajis02-3105	254	16	0.069	0.069	NUM
ajis02-3105	254	17	(	(	PUNCT
ajis02-3105	254	18	6.9	6.9	NUM
ajis02-3105	254	19	%	%	NOUN
ajis02-3105	254	20	)	)	PUNCT
ajis02-3105	254	21	.	.	PUNCT
ajis02-3105	255	1	as	as	SCONJ
ajis02-3105	255	2	mentioned	mention	VERB
ajis02-3105	255	3	by	by	ADP
ajis02-3105	255	4	ranaweera	ranaweera	NOUN
ajis02-3105	255	5	and	and	CCONJ
ajis02-3105	255	6	jayawardhena	jayawardhena	PROPN
ajis02-3105	255	7	(	(	PUNCT
ajis02-3105	255	8	2014	2014	NUM
ajis02-3105	255	9	)	)	PUNCT
ajis02-3105	255	10	,	,	PUNCT
ajis02-3105	255	11	when	when	SCONJ
ajis02-3105	255	12	common	common	ADJ
ajis02-3105	255	13	method	method	NOUN
ajis02-3105	255	14	variance	variance	NOUN
ajis02-3105	255	15	falls	fall	VERB
ajis02-3105	255	16	below	below	ADP
ajis02-3105	255	17	50	50	NUM
ajis02-3105	255	18	%	%	NOUN
ajis02-3105	255	19	,	,	PUNCT
ajis02-3105	255	20	it	it	PRON
ajis02-3105	255	21	indicates	indicate	VERB
ajis02-3105	255	22	the	the	DET
ajis02-3105	255	23	unlikelihood	unlikelihood	NOUN
ajis02-3105	255	24	of	of	ADP
ajis02-3105	255	25	cmb	cmb	PROPN
ajis02-3105	255	26	according	accord	VERB
ajis02-3105	255	27	to	to	ADP
ajis02-3105	255	28	common	common	ADJ
ajis02-3105	255	29	latent	latent	NOUN
ajis02-3105	255	30	factor	factor	NOUN
ajis02-3105	255	31	approach	approach	NOUN
ajis02-3105	255	32	.	.	PUNCT
ajis02-3105	256	1	the	the	DET
ajis02-3105	256	2	results	result	NOUN
ajis02-3105	256	3	of	of	ADP
ajis02-3105	256	4	all	all	DET
ajis02-3105	256	5	these	these	DET
ajis02-3105	256	6	tests	test	NOUN
ajis02-3105	256	7	suggested	suggest	VERB
ajis02-3105	256	8	cmb	cmb	PROPN
ajis02-3105	256	9	is	be	AUX
ajis02-3105	256	10	not	not	PART
ajis02-3105	256	11	a	a	DET
ajis02-3105	256	12	concern	concern	NOUN
ajis02-3105	256	13	in	in	ADP
ajis02-3105	256	14	this	this	DET
ajis02-3105	256	15	study	study	NOUN
ajis02-3105	256	16	(	(	PUNCT
ajis02-3105	256	17	podsakoff	podsakoff	NOUN
ajis02-3105	256	18	et	et	PROPN
ajis02-3105	256	19	al	al	PROPN
ajis02-3105	256	20	.	.	PROPN
ajis02-3105	256	21	,	,	PUNCT
ajis02-3105	256	22	2003	2003	NUM
ajis02-3105	256	23	)	)	PUNCT
ajis02-3105	256	24	.	.	PUNCT
ajis02-3105	257	1	5	5	NUM
ajis02-3105	257	2	discussion	discussion	NOUN
ajis02-3105	257	3	the	the	DET
ajis02-3105	257	4	objective	objective	NOUN
ajis02-3105	257	5	of	of	ADP
ajis02-3105	257	6	current	current	ADJ
ajis02-3105	257	7	research	research	NOUN
ajis02-3105	257	8	was	be	AUX
ajis02-3105	257	9	to	to	PART
ajis02-3105	257	10	examine	examine	VERB
ajis02-3105	257	11	the	the	DET
ajis02-3105	257	12	role	role	NOUN
ajis02-3105	257	13	of	of	ADP
ajis02-3105	257	14	flow	flow	NOUN
ajis02-3105	257	15	in	in	ADP
ajis02-3105	257	16	developing	develop	VERB
ajis02-3105	257	17	consumer	consumer	NOUN
ajis02-3105	257	18	engagement	engagement	NOUN
ajis02-3105	257	19	and	and	CCONJ
ajis02-3105	257	20	further	far	ADV
ajis02-3105	257	21	strengthening	strengthen	VERB
ajis02-3105	257	22	consumer	consumer	NOUN
ajis02-3105	257	23	brand	brand	NOUN
ajis02-3105	257	24	relationship	relationship	NOUN
ajis02-3105	257	25	.	.	PUNCT
ajis02-3105	258	1	the	the	DET
ajis02-3105	258	2	findings	finding	NOUN
ajis02-3105	258	3	support	support	VERB
ajis02-3105	258	4	our	our	PRON
ajis02-3105	258	5	hypotheses	hypothesis	NOUN
ajis02-3105	258	6	that	that	PRON
ajis02-3105	258	7	flow	flow	NOUN
ajis02-3105	258	8	effect	effect	NOUN
ajis02-3105	258	9	created	create	VERB
ajis02-3105	258	10	by	by	ADP
ajis02-3105	258	11	gamified	gamifie	VERB
ajis02-3105	258	12	mobile	mobile	ADJ
ajis02-3105	258	13	app	app	NOUN
ajis02-3105	258	14	result	result	NOUN
ajis02-3105	258	15	in	in	ADP
ajis02-3105	258	16	positive	positive	ADJ
ajis02-3105	258	17	consumer	consumer	NOUN
ajis02-3105	258	18	brand	brand	NOUN
ajis02-3105	258	19	engagement	engagement	NOUN
ajis02-3105	258	20	,	,	PUNCT
ajis02-3105	258	21	which	which	PRON
ajis02-3105	258	22	helps	help	VERB
ajis02-3105	258	23	in	in	ADP
ajis02-3105	258	24	further	further	ADJ
ajis02-3105	258	25	usage	usage	NOUN
ajis02-3105	258	26	of	of	ADP
ajis02-3105	258	27	the	the	DET
ajis02-3105	258	28	brand	brand	NOUN
ajis02-3105	258	29	and	and	CCONJ
ajis02-3105	258	30	building	build	VERB
ajis02-3105	258	31	strong	strong	ADJ
ajis02-3105	258	32	relationship	relationship	NOUN
ajis02-3105	258	33	with	with	ADP
ajis02-3105	258	34	consumer	consumer	NOUN
ajis02-3105	258	35	.	.	PUNCT
ajis02-3105	259	1	specifically	specifically	ADV
ajis02-3105	259	2	,	,	PUNCT
ajis02-3105	259	3	the	the	DET
ajis02-3105	259	4	results	result	NOUN
ajis02-3105	259	5	showed	show	VERB
ajis02-3105	259	6	that	that	SCONJ
ajis02-3105	259	7	challenge	challenge	NOUN
ajis02-3105	259	8	,	,	PUNCT
ajis02-3105	259	9	feedback	feedback	NOUN
ajis02-3105	259	10	,	,	PUNCT
ajis02-3105	259	11	immersion	immersion	NOUN
ajis02-3105	259	12	,	,	PUNCT
ajis02-3105	259	13	interaction	interaction	NOUN
ajis02-3105	259	14	and	and	CCONJ
ajis02-3105	259	15	autonomy	autonomy	NOUN
ajis02-3105	259	16	develop	develop	VERB
ajis02-3105	259	17	flow	flow	NOUN
ajis02-3105	259	18	.	.	PUNCT
ajis02-3105	260	1	this	this	DET
ajis02-3105	260	2	finding	finding	NOUN
ajis02-3105	260	3	confirms	confirm	VERB
ajis02-3105	260	4	the	the	DET
ajis02-3105	260	5	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	260	6	's	's	PART
ajis02-3105	260	7	(	(	PUNCT
ajis02-3105	260	8	1990	1990	NUM
ajis02-3105	260	9	)	)	PUNCT
ajis02-3105	260	10	proposition	proposition	NOUN
ajis02-3105	260	11	that	that	SCONJ
ajis02-3105	260	12	an	an	DET
ajis02-3105	260	13	individual	individual	NOUN
ajis02-3105	260	14	’s	’s	PART
ajis02-3105	260	15	involvement	involvement	NOUN
ajis02-3105	260	16	in	in	ADP
ajis02-3105	260	17	an	an	DET
ajis02-3105	260	18	experiential	experiential	ADJ
ajis02-3105	260	19	activity	activity	NOUN
ajis02-3105	260	20	with	with	ADP
ajis02-3105	260	21	clarity	clarity	NOUN
ajis02-3105	260	22	of	of	ADP
ajis02-3105	260	23	goal	goal	NOUN
ajis02-3105	260	24	develops	develop	VERB
ajis02-3105	260	25	intrinsic	intrinsic	ADJ
ajis02-3105	260	26	flow	flow	NOUN
ajis02-3105	260	27	experience	experience	NOUN
ajis02-3105	260	28	.	.	PUNCT
ajis02-3105	261	1	moreover	moreover	ADV
ajis02-3105	261	2	,	,	PUNCT
ajis02-3105	261	3	if	if	SCONJ
ajis02-3105	261	4	the	the	DET
ajis02-3105	261	5	immersion	immersion	NOUN
ajis02-3105	261	6	and	and	CCONJ
ajis02-3105	261	7	challenge	challenge	NOUN
ajis02-3105	261	8	increase	increase	NOUN
ajis02-3105	261	9	,	,	PUNCT
ajis02-3105	261	10	individuals	individual	NOUN
ajis02-3105	261	11	engage	engage	VERB
ajis02-3105	261	12	in	in	ADP
ajis02-3105	261	13	sharing	share	VERB
ajis02-3105	261	14	goal	goal	NOUN
ajis02-3105	261	15	-	-	PUNCT
ajis02-3105	261	16	related	relate	VERB
ajis02-3105	261	17	feedback	feedback	NOUN
ajis02-3105	261	18	and	and	CCONJ
ajis02-3105	261	19	their	their	PRON
ajis02-3105	261	20	authentic	authentic	ADJ
ajis02-3105	261	21	experiences	experience	NOUN
ajis02-3105	261	22	with	with	ADP
ajis02-3105	261	23	other	other	ADJ
ajis02-3105	261	24	users	user	NOUN
ajis02-3105	261	25	.	.	PUNCT
ajis02-3105	262	1	in	in	ADP
ajis02-3105	262	2	addition	addition	NOUN
ajis02-3105	262	3	,	,	PUNCT
ajis02-3105	262	4	the	the	DET
ajis02-3105	262	5	regular	regular	ADJ
ajis02-3105	262	6	feedback	feedback	NOUN
ajis02-3105	262	7	or	or	CCONJ
ajis02-3105	262	8	information	information	NOUN
ajis02-3105	262	9	from	from	ADP
ajis02-3105	262	10	the	the	DET
ajis02-3105	262	11	app	app	NOUN
ajis02-3105	262	12	also	also	ADV
ajis02-3105	262	13	improves	improve	VERB
ajis02-3105	262	14	users	user	NOUN
ajis02-3105	262	15	’	'	PUNCT
ajis02-3105	262	16	flow	flow	NOUN
ajis02-3105	262	17	experience	experience	NOUN
ajis02-3105	262	18	.	.	PUNCT
ajis02-3105	263	1	this	this	PRON
ajis02-3105	263	2	develops	develop	VERB
ajis02-3105	263	3	a	a	DET
ajis02-3105	263	4	feeling	feeling	NOUN
ajis02-3105	263	5	of	of	ADP
ajis02-3105	263	6	control	control	NOUN
ajis02-3105	263	7	and	and	CCONJ
ajis02-3105	263	8	autonomy	autonomy	NOUN
ajis02-3105	263	9	over	over	ADP
ajis02-3105	263	10	the	the	DET
ajis02-3105	263	11	challenge	challenge	NOUN
ajis02-3105	263	12	at	at	ADP
ajis02-3105	263	13	hand	hand	NOUN
ajis02-3105	263	14	and	and	CCONJ
ajis02-3105	263	15	keep	keep	VERB
ajis02-3105	263	16	them	they	PRON
ajis02-3105	263	17	engaged	engaged	ADJ
ajis02-3105	263	18	(	(	PUNCT
ajis02-3105	263	19	li	li	PROPN
ajis02-3105	263	20	&	&	CCONJ
ajis02-3105	263	21	browne	browne	PROPN
ajis02-3105	263	22	,	,	PUNCT
ajis02-3105	263	23	2006	2006	NUM
ajis02-3105	263	24	)	)	PUNCT
ajis02-3105	263	25	.	.	PUNCT
ajis02-3105	264	1	the	the	DET
ajis02-3105	264	2	findings	finding	NOUN
ajis02-3105	264	3	of	of	ADP
ajis02-3105	264	4	this	this	DET
ajis02-3105	264	5	study	study	NOUN
ajis02-3105	264	6	also	also	ADV
ajis02-3105	264	7	show	show	VERB
ajis02-3105	264	8	that	that	SCONJ
ajis02-3105	264	9	flow	flow	NOUN
ajis02-3105	264	10	positively	positively	ADV
ajis02-3105	264	11	influence	influence	VERB
ajis02-3105	264	12	cognitive	cognitive	ADJ
ajis02-3105	264	13	brand	brand	NOUN
ajis02-3105	264	14	engagement	engagement	NOUN
ajis02-3105	264	15	and	and	CCONJ
ajis02-3105	264	16	emotional	emotional	ADJ
ajis02-3105	264	17	brand	brand	NOUN
ajis02-3105	264	18	engagement	engagement	NOUN
ajis02-3105	264	19	.	.	PUNCT
ajis02-3105	265	1	flow	flow	NOUN
ajis02-3105	265	2	experiences	experience	NOUN
ajis02-3105	265	3	make	make	VERB
ajis02-3105	265	4	the	the	DET
ajis02-3105	265	5	brands	brand	NOUN
ajis02-3105	265	6	’	'	PUNCT
ajis02-3105	265	7	mobile	mobile	ADJ
ajis02-3105	265	8	app	app	NOUN
ajis02-3105	265	9	interactive	interactive	ADJ
ajis02-3105	265	10	to	to	ADP
ajis02-3105	265	11	users	user	NOUN
ajis02-3105	265	12	and	and	CCONJ
ajis02-3105	265	13	keep	keep	VERB
ajis02-3105	265	14	them	they	PRON
ajis02-3105	265	15	engaged	engage	VERB
ajis02-3105	265	16	with	with	ADP
ajis02-3105	265	17	the	the	DET
ajis02-3105	265	18	brand	brand	NOUN
ajis02-3105	265	19	.	.	PUNCT
ajis02-3105	266	1	previous	previous	ADJ
ajis02-3105	266	2	studies	study	NOUN
ajis02-3105	266	3	in	in	ADP
ajis02-3105	266	4	the	the	DET
ajis02-3105	266	5	branding	branding	NOUN
ajis02-3105	266	6	literature	literature	NOUN
ajis02-3105	266	7	posit	posit	VERB
ajis02-3105	266	8	that	that	SCONJ
ajis02-3105	266	9	users	user	NOUN
ajis02-3105	266	10	’	'	PUNCT
ajis02-3105	266	11	high	high	ADJ
ajis02-3105	266	12	cognitive	cognitive	ADJ
ajis02-3105	266	13	and	and	CCONJ
ajis02-3105	266	14	emotional	emotional	ADJ
ajis02-3105	266	15	brand	brand	NOUN
ajis02-3105	266	16	engagement	engagement	NOUN
ajis02-3105	266	17	develop	develop	VERB
ajis02-3105	266	18	enduring	endure	VERB
ajis02-3105	266	19	relationship	relationship	NOUN
ajis02-3105	266	20	with	with	ADP
ajis02-3105	266	21	the	the	DET
ajis02-3105	266	22	brand	brand	NOUN
ajis02-3105	266	23	.	.	PUNCT
ajis02-3105	267	1	our	our	PRON
ajis02-3105	267	2	findings	finding	NOUN
ajis02-3105	267	3	confirm	confirm	VERB
ajis02-3105	267	4	the	the	DET
ajis02-3105	267	5	positive	positive	ADJ
ajis02-3105	267	6	effect	effect	NOUN
ajis02-3105	267	7	of	of	ADP
ajis02-3105	267	8	cbe	cbe	PROPN
ajis02-3105	267	9	and	and	CCONJ
ajis02-3105	267	10	ebe	ebe	PROPN
ajis02-3105	267	11	on	on	ADP
ajis02-3105	267	12	consumers	consumer	NOUN
ajis02-3105	267	13	’	’	PART
ajis02-3105	267	14	self	self	NOUN
ajis02-3105	267	15	-	-	PUNCT
ajis02-3105	267	16	brand	brand	NOUN
ajis02-3105	267	17	connection	connection	NOUN
ajis02-3105	267	18	and	and	CCONJ
ajis02-3105	267	19	brand	brand	NOUN
ajis02-3105	267	20	usage	usage	NOUN
ajis02-3105	267	21	intent	intent	NOUN
ajis02-3105	267	22	.	.	PUNCT
ajis02-3105	268	1	5.1	5.1	NUM
ajis02-3105	268	2	theoretical	theoretical	ADJ
ajis02-3105	268	3	implications	implication	NOUN
ajis02-3105	268	4	the	the	DET
ajis02-3105	268	5	findings	finding	NOUN
ajis02-3105	268	6	of	of	ADP
ajis02-3105	268	7	this	this	DET
ajis02-3105	268	8	study	study	NOUN
ajis02-3105	268	9	contribute	contribute	VERB
ajis02-3105	268	10	to	to	ADP
ajis02-3105	268	11	the	the	DET
ajis02-3105	268	12	branding	branding	NOUN
ajis02-3105	268	13	and	and	CCONJ
ajis02-3105	268	14	gamification	gamification	NOUN
ajis02-3105	268	15	research	research	NOUN
ajis02-3105	268	16	in	in	ADP
ajis02-3105	268	17	four	four	NUM
ajis02-3105	268	18	ways	way	NOUN
ajis02-3105	268	19	.	.	PUNCT
ajis02-3105	269	1	firstly	firstly	ADV
ajis02-3105	269	2	,	,	PUNCT
ajis02-3105	269	3	current	current	ADJ
ajis02-3105	269	4	study	study	NOUN
ajis02-3105	269	5	adds	add	VERB
ajis02-3105	269	6	to	to	ADP
ajis02-3105	269	7	the	the	DET
ajis02-3105	269	8	existing	exist	VERB
ajis02-3105	269	9	body	body	NOUN
ajis02-3105	269	10	of	of	ADP
ajis02-3105	269	11	literature	literature	NOUN
ajis02-3105	269	12	which	which	PRON
ajis02-3105	269	13	examine	examine	VERB
ajis02-3105	269	14	gamification	gamification	NOUN
ajis02-3105	269	15	from	from	ADP
ajis02-3105	269	16	consumer	consumer	NOUN
ajis02-3105	269	17	experience	experience	NOUN
ajis02-3105	269	18	perspective	perspective	NOUN
ajis02-3105	269	19	(	(	PUNCT
ajis02-3105	269	20	mcalexander	mcalexander	NOUN
ajis02-3105	269	21	,	,	PUNCT
ajis02-3105	269	22	schouten	schouten	PROPN
ajis02-3105	269	23	&	&	CCONJ
ajis02-3105	269	24	koenig	koenig	PROPN
ajis02-3105	269	25	,	,	PUNCT
ajis02-3105	269	26	2002	2002	NUM
ajis02-3105	269	27	)	)	PUNCT
ajis02-3105	269	28	.	.	PUNCT
ajis02-3105	270	1	this	this	DET
ajis02-3105	270	2	study	study	NOUN
ajis02-3105	270	3	confirms	confirm	VERB
ajis02-3105	270	4	the	the	DET
ajis02-3105	270	5	experiential	experiential	ADJ
ajis02-3105	270	6	benefits	benefit	NOUN
ajis02-3105	270	7	conceptualised	conceptualise	VERB
ajis02-3105	270	8	by	by	ADP
ajis02-3105	270	9	bruhn	bruhn	NOUN
ajis02-3105	270	10	et	et	PROPN
ajis02-3105	270	11	al	al	PROPN
ajis02-3105	270	12	.	.	PROPN
ajis02-3105	271	1	(	(	PUNCT
ajis02-3105	271	2	2014	2014	NUM
ajis02-3105	271	3	)	)	PUNCT
ajis02-3105	271	4	during	during	ADP
ajis02-3105	271	5	gamification	gamification	NOUN
ajis02-3105	271	6	.	.	PUNCT
ajis02-3105	272	1	in	in	ADP
ajis02-3105	272	2	consistent	consistent	ADJ
ajis02-3105	272	3	with	with	ADP
ajis02-3105	272	4	previous	previous	ADJ
ajis02-3105	272	5	studies	study	NOUN
ajis02-3105	272	6	,	,	PUNCT
ajis02-3105	272	7	the	the	DET
ajis02-3105	272	8	positive	positive	ADJ
ajis02-3105	272	9	role	role	NOUN
ajis02-3105	272	10	of	of	ADP
ajis02-3105	272	11	transcendent	transcendent	ADJ
ajis02-3105	272	12	consumer	consumer	NOUN
ajis02-3105	272	13	experience	experience	NOUN
ajis02-3105	272	14	like	like	ADP
ajis02-3105	272	15	flow	flow	NOUN
ajis02-3105	272	16	in	in	ADP
ajis02-3105	272	17	developing	develop	VERB
ajis02-3105	272	18	engagement	engagement	NOUN
ajis02-3105	272	19	has	have	AUX
ajis02-3105	272	20	also	also	ADV
ajis02-3105	272	21	been	be	AUX
ajis02-3105	272	22	confirmed	confirm	VERB
ajis02-3105	272	23	(	(	PUNCT
ajis02-3105	272	24	schouten	schouten	ADJ
ajis02-3105	272	25	,	,	PUNCT
ajis02-3105	272	26	mcalexander	mcalexander	PROPN
ajis02-3105	272	27	&	&	CCONJ
ajis02-3105	272	28	koenig	koenig	PROPN
ajis02-3105	272	29	,	,	PUNCT
ajis02-3105	272	30	2007	2007	NUM
ajis02-3105	272	31	)	)	PUNCT
ajis02-3105	272	32	.	.	PUNCT
ajis02-3105	273	1	secondly	secondly	ADV
ajis02-3105	273	2	,	,	PUNCT
ajis02-3105	273	3	this	this	DET
ajis02-3105	273	4	research	research	NOUN
ajis02-3105	273	5	strengthens	strengthen	VERB
ajis02-3105	273	6	the	the	DET
ajis02-3105	273	7	position	position	NOUN
ajis02-3105	273	8	of	of	ADP
ajis02-3105	273	9	flow	flow	NOUN
ajis02-3105	273	10	in	in	ADP
ajis02-3105	273	11	the	the	DET
ajis02-3105	273	12	branding	branding	NOUN
ajis02-3105	273	13	literature	literature	NOUN
ajis02-3105	273	14	.	.	PUNCT
ajis02-3105	274	1	although	although	SCONJ
ajis02-3105	274	2	few	few	ADJ
ajis02-3105	274	3	studies	study	NOUN
ajis02-3105	274	4	have	have	AUX
ajis02-3105	274	5	examined	examine	VERB
ajis02-3105	274	6	the	the	DET
ajis02-3105	274	7	flow	flow	NOUN
ajis02-3105	274	8	concept	concept	NOUN
ajis02-3105	274	9	in	in	ADP
ajis02-3105	274	10	the	the	DET
ajis02-3105	274	11	branding	branding	NOUN
ajis02-3105	274	12	literature	literature	NOUN
ajis02-3105	274	13	in	in	ADP
ajis02-3105	274	14	different	different	ADJ
ajis02-3105	274	15	context	context	NOUN
ajis02-3105	274	16	such	such	ADJ
ajis02-3105	274	17	as	as	ADP
ajis02-3105	274	18	learning	learning	NOUN
ajis02-3105	274	19	,	,	PUNCT
ajis02-3105	274	20	sports	sport	NOUN
ajis02-3105	274	21	,	,	PUNCT
ajis02-3105	274	22	leisure	leisure	NOUN
ajis02-3105	274	23	activities	activity	NOUN
ajis02-3105	274	24	,	,	PUNCT
ajis02-3105	274	25	media	medium	NOUN
ajis02-3105	274	26	and	and	CCONJ
ajis02-3105	274	27	human	human	ADJ
ajis02-3105	274	28	–	–	PUNCT
ajis02-3105	274	29	computer	computer	NOUN
ajis02-3105	274	30	interaction	interaction	NOUN
ajis02-3105	274	31	(	(	PUNCT
ajis02-3105	274	32	engeser	engeser	NOUN
ajis02-3105	274	33	&	&	CCONJ
ajis02-3105	274	34	schiepe	schiepe	NOUN
ajis02-3105	274	35	-	-	PUNCT
ajis02-3105	274	36	tiska	tiska	NOUN
ajis02-3105	274	37	,	,	PUNCT
ajis02-3105	274	38	2012	2012	NUM
ajis02-3105	274	39	)	)	PUNCT
ajis02-3105	274	40	.	.	PUNCT
ajis02-3105	275	1	however	however	ADV
ajis02-3105	275	2	,	,	PUNCT
ajis02-3105	275	3	still	still	ADV
ajis02-3105	275	4	very	very	ADV
ajis02-3105	275	5	little	little	ADJ
ajis02-3105	275	6	knowledge	knowledge	NOUN
ajis02-3105	275	7	available	available	ADJ
ajis02-3105	275	8	about	about	ADP
ajis02-3105	275	9	its	its	PRON
ajis02-3105	275	10	role	role	NOUN
ajis02-3105	275	11	in	in	ADP
ajis02-3105	275	12	strengthening	strengthen	VERB
ajis02-3105	275	13	consumer	consumer	NOUN
ajis02-3105	275	14	brand	brand	NOUN
ajis02-3105	275	15	relationship	relationship	NOUN
ajis02-3105	275	16	.	.	PUNCT
ajis02-3105	276	1	moreover	moreover	ADV
ajis02-3105	276	2	,	,	PUNCT
ajis02-3105	276	3	previous	previous	ADJ
ajis02-3105	276	4	studies	study	NOUN
ajis02-3105	276	5	did	do	AUX
ajis02-3105	276	6	not	not	PART
ajis02-3105	276	7	examined	examine	VERB
ajis02-3105	276	8	flow	flow	NOUN
ajis02-3105	276	9	from	from	ADP
ajis02-3105	276	10	multi	multi	ADJ
ajis02-3105	276	11	-	-	ADJ
ajis02-3105	276	12	dimensional	dimensional	ADJ
ajis02-3105	276	13	perspective	perspective	NOUN
ajis02-3105	276	14	.	.	PUNCT
ajis02-3105	277	1	current	current	ADJ
ajis02-3105	277	2	study	study	NOUN
ajis02-3105	277	3	analyse	analyse	NOUN
ajis02-3105	277	4	flow	flow	NOUN
ajis02-3105	277	5	as	as	ADP
ajis02-3105	277	6	multidimensional	multidimensional	ADJ
ajis02-3105	277	7	second	second	ADJ
ajis02-3105	277	8	order	order	NOUN
ajis02-3105	277	9	construct	construct	VERB
ajis02-3105	277	10	comprising	comprising	NOUN
ajis02-3105	277	11	challenge	challenge	NOUN
ajis02-3105	277	12	,	,	PUNCT
ajis02-3105	277	13	interaction	interaction	NOUN
ajis02-3105	277	14	,	,	PUNCT
ajis02-3105	277	15	immersion	immersion	NOUN
ajis02-3105	277	16	,	,	PUNCT
ajis02-3105	277	17	feedback	feedback	NOUN
ajis02-3105	277	18	and	and	CCONJ
ajis02-3105	277	19	autonomy	autonomy	NOUN
ajis02-3105	277	20	dimensions	dimension	NOUN
ajis02-3105	277	21	.	.	PUNCT
ajis02-3105	278	1	thirdly	thirdly	ADV
ajis02-3105	278	2	,	,	PUNCT
ajis02-3105	278	3	by	by	ADP
ajis02-3105	278	4	focusing	focus	VERB
ajis02-3105	278	5	on	on	ADP
ajis02-3105	278	6	the	the	DET
ajis02-3105	278	7	role	role	NOUN
ajis02-3105	278	8	of	of	ADP
ajis02-3105	278	9	gamification	gamification	PROPN
ajis02-3105	278	10	environment	environment	NOUN
ajis02-3105	278	11	in	in	ADP
ajis02-3105	278	12	developing	develop	VERB
ajis02-3105	278	13	flow	flow	NOUN
ajis02-3105	278	14	,	,	PUNCT
ajis02-3105	278	15	current	current	ADJ
ajis02-3105	278	16	research	research	NOUN
ajis02-3105	278	17	focuses	focus	VERB
ajis02-3105	278	18	on	on	ADP
ajis02-3105	278	19	the	the	DET
ajis02-3105	278	20	contextual	contextual	ADJ
ajis02-3105	278	21	factors	factor	NOUN
ajis02-3105	278	22	as	as	ADP
ajis02-3105	278	23	per	per	ADP
ajis02-3105	278	24	the	the	DET
ajis02-3105	278	25	recommendation	recommendation	NOUN
ajis02-3105	278	26	of	of	ADP
ajis02-3105	278	27	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	278	28	(	(	PUNCT
ajis02-3105	278	29	2014	2014	NUM
ajis02-3105	278	30	)	)	PUNCT
ajis02-3105	278	31	.	.	PUNCT
ajis02-3105	279	1	in	in	ADP
ajis02-3105	279	2	this	this	DET
ajis02-3105	279	3	manner	manner	NOUN
ajis02-3105	279	4	,	,	PUNCT
ajis02-3105	279	5	the	the	DET
ajis02-3105	279	6	findings	finding	NOUN
ajis02-3105	279	7	contribute	contribute	VERB
ajis02-3105	279	8	to	to	ADP
ajis02-3105	279	9	the	the	DET
ajis02-3105	279	10	research	research	NOUN
ajis02-3105	279	11	stream	stream	NOUN
ajis02-3105	279	12	studying	study	VERB
ajis02-3105	279	13	contextual	contextual	ADJ
ajis02-3105	279	14	factors	factor	NOUN
ajis02-3105	279	15	and	and	CCONJ
ajis02-3105	279	16	proposes	propose	VERB
ajis02-3105	279	17	flow	flow	NOUN
ajis02-3105	279	18	principles	principle	NOUN
ajis02-3105	279	19	.	.	PUNCT
ajis02-3105	280	1	lastly	lastly	ADV
ajis02-3105	280	2	,	,	PUNCT
ajis02-3105	280	3	current	current	ADJ
ajis02-3105	280	4	research	research	NOUN
ajis02-3105	280	5	establishes	establish	VERB
ajis02-3105	280	6	the	the	DET
ajis02-3105	280	7	vital	vital	ADJ
ajis02-3105	280	8	role	role	NOUN
ajis02-3105	280	9	of	of	ADP
ajis02-3105	280	10	flow	flow	NOUN
ajis02-3105	280	11	in	in	ADP
ajis02-3105	280	12	strengthening	strengthen	VERB
ajis02-3105	280	13	consumer	consumer	NOUN
ajis02-3105	280	14	brand	brand	NOUN
ajis02-3105	280	15	relationship	relationship	NOUN
ajis02-3105	280	16	.	.	PUNCT
ajis02-3105	281	1	the	the	DET
ajis02-3105	281	2	results	result	NOUN
ajis02-3105	281	3	of	of	ADP
ajis02-3105	281	4	current	current	ADJ
ajis02-3105	281	5	study	study	NOUN
ajis02-3105	281	6	verify	verify	NOUN
ajis02-3105	281	7	role	role	NOUN
ajis02-3105	281	8	of	of	ADP
ajis02-3105	281	9	australasian	australasian	ADJ
ajis02-3105	281	10	journal	journal	NOUN
ajis02-3105	281	11	of	of	ADP
ajis02-3105	281	12	information	information	NOUN
ajis02-3105	281	13	systems	system	NOUN
ajis02-3105	281	14	sangroya	sangroya	NOUN
ajis02-3105	281	15	,	,	PUNCT
ajis02-3105	281	16	yadav	yadav	PROPN
ajis02-3105	281	17	&	&	CCONJ
ajis02-3105	281	18	joshi	joshi	PROPN
ajis02-3105	281	19	2021	2021	NUM
ajis02-3105	281	20	,	,	PUNCT
ajis02-3105	281	21	vol	vol	NOUN
ajis02-3105	281	22	25	25	NUM
ajis02-3105	281	23	,	,	PUNCT
ajis02-3105	281	24	research	research	NOUN
ajis02-3105	281	25	on	on	ADP
ajis02-3105	281	26	consumer	consumer	NOUN
ajis02-3105	281	27	evaluation	evaluation	NOUN
ajis02-3105	281	28	gamified	gamifie	VERB
ajis02-3105	281	29	interaction	interaction	NOUN
ajis02-3105	281	30	of	of	ADP
ajis02-3105	281	31	mobile	mobile	ADJ
ajis02-3105	281	32	applications	application	NOUN
ajis02-3105	281	33	14	14	NUM
ajis02-3105	281	34	gamification	gamification	NOUN
ajis02-3105	281	35	environment	environment	NOUN
ajis02-3105	281	36	in	in	ADP
ajis02-3105	281	37	developing	develop	VERB
ajis02-3105	281	38	strong	strong	ADJ
ajis02-3105	281	39	engagement	engagement	NOUN
ajis02-3105	281	40	with	with	ADP
ajis02-3105	281	41	consumer	consumer	NOUN
ajis02-3105	281	42	from	from	ADP
ajis02-3105	281	43	perspective	perspective	NOUN
ajis02-3105	281	44	of	of	ADP
ajis02-3105	281	45	consumer	consumer	NOUN
ajis02-3105	281	46	experiences	experience	NOUN
ajis02-3105	281	47	.	.	PUNCT
ajis02-3105	282	1	this	this	DET
ajis02-3105	282	2	brand	brand	NOUN
ajis02-3105	282	3	engagement	engagement	NOUN
ajis02-3105	282	4	results	result	NOUN
ajis02-3105	282	5	in	in	ADP
ajis02-3105	282	6	building	build	VERB
ajis02-3105	282	7	strong	strong	ADJ
ajis02-3105	282	8	consumer	consumer	NOUN
ajis02-3105	282	9	brand	brand	NOUN
ajis02-3105	282	10	relationship	relationship	NOUN
ajis02-3105	282	11	.	.	PUNCT
ajis02-3105	283	1	flow	flow	NOUN
ajis02-3105	283	2	,	,	PUNCT
ajis02-3105	283	3	the	the	DET
ajis02-3105	283	4	peak	peak	NOUN
ajis02-3105	283	5	experience	experience	NOUN
ajis02-3105	283	6	,	,	PUNCT
ajis02-3105	283	7	developing	develop	VERB
ajis02-3105	283	8	when	when	SCONJ
ajis02-3105	283	9	mobile	mobile	ADJ
ajis02-3105	283	10	user	user	NOUN
ajis02-3105	283	11	participates	participate	VERB
ajis02-3105	283	12	in	in	ADP
ajis02-3105	283	13	the	the	DET
ajis02-3105	283	14	game	game	NOUN
ajis02-3105	283	15	created	create	VERB
ajis02-3105	283	16	by	by	ADP
ajis02-3105	283	17	brands	brand	NOUN
ajis02-3105	283	18	’	'	PUNCT
ajis02-3105	283	19	app	app	PROPN
ajis02-3105	283	20	,	,	PUNCT
ajis02-3105	283	21	performs	perform	VERB
ajis02-3105	283	22	a	a	DET
ajis02-3105	283	23	key	key	ADJ
ajis02-3105	283	24	role	role	NOUN
ajis02-3105	283	25	in	in	ADP
ajis02-3105	283	26	generating	generate	VERB
ajis02-3105	283	27	positive	positive	ADJ
ajis02-3105	283	28	results	result	NOUN
ajis02-3105	283	29	for	for	ADP
ajis02-3105	283	30	the	the	DET
ajis02-3105	283	31	brand	brand	NOUN
ajis02-3105	283	32	.	.	PUNCT
ajis02-3105	284	1	past	past	ADJ
ajis02-3105	284	2	studies	study	NOUN
ajis02-3105	284	3	showed	show	VERB
ajis02-3105	284	4	that	that	SCONJ
ajis02-3105	284	5	consumers	consumer	NOUN
ajis02-3105	284	6	strongly	strongly	ADV
ajis02-3105	284	7	identify	identify	VERB
ajis02-3105	284	8	with	with	ADP
ajis02-3105	284	9	a	a	DET
ajis02-3105	284	10	brand	brand	NOUN
ajis02-3105	284	11	when	when	SCONJ
ajis02-3105	284	12	they	they	PRON
ajis02-3105	284	13	find	find	VERB
ajis02-3105	284	14	the	the	DET
ajis02-3105	284	15	brand	brand	NOUN
ajis02-3105	284	16	attractive	attractive	ADJ
ajis02-3105	284	17	(	(	PUNCT
ajis02-3105	284	18	bhattacharya	bhattacharya	PROPN
ajis02-3105	284	19	&	&	CCONJ
ajis02-3105	284	20	sen	sen	PROPN
ajis02-3105	284	21	,	,	PUNCT
ajis02-3105	284	22	2003	2003	NUM
ajis02-3105	284	23	)	)	PUNCT
ajis02-3105	284	24	.	.	PUNCT
ajis02-3105	285	1	in	in	ADP
ajis02-3105	285	2	the	the	DET
ajis02-3105	285	3	similar	similar	ADJ
ajis02-3105	285	4	manner	manner	NOUN
ajis02-3105	285	5	,	,	PUNCT
ajis02-3105	285	6	this	this	DET
ajis02-3105	285	7	study	study	NOUN
ajis02-3105	285	8	showed	show	VERB
ajis02-3105	285	9	that	that	SCONJ
ajis02-3105	285	10	in	in	ADP
ajis02-3105	285	11	case	case	NOUN
ajis02-3105	285	12	gamified	gamifie	VERB
ajis02-3105	285	13	brand	brand	NOUN
ajis02-3105	285	14	app	app	NOUN
ajis02-3105	285	15	produce	produce	VERB
ajis02-3105	285	16	flow	flow	NOUN
ajis02-3105	285	17	experience	experience	NOUN
ajis02-3105	285	18	,	,	PUNCT
ajis02-3105	285	19	user	user	NOUN
ajis02-3105	285	20	engages	engage	VERB
ajis02-3105	285	21	with	with	ADP
ajis02-3105	285	22	the	the	DET
ajis02-3105	285	23	brand	brand	NOUN
ajis02-3105	285	24	,	,	PUNCT
ajis02-3105	285	25	and	and	CCONJ
ajis02-3105	285	26	subsequently	subsequently	ADV
ajis02-3105	285	27	develop	develop	VERB
ajis02-3105	285	28	stronger	strong	ADJ
ajis02-3105	285	29	connection	connection	NOUN
ajis02-3105	285	30	with	with	ADP
ajis02-3105	285	31	the	the	DET
ajis02-3105	285	32	brand	brand	NOUN
ajis02-3105	285	33	.	.	PUNCT
ajis02-3105	286	1	these	these	DET
ajis02-3105	286	2	results	result	NOUN
ajis02-3105	286	3	also	also	ADV
ajis02-3105	286	4	provide	provide	VERB
ajis02-3105	286	5	further	further	ADJ
ajis02-3105	286	6	support	support	NOUN
ajis02-3105	286	7	the	the	DET
ajis02-3105	286	8	previous	previous	ADJ
ajis02-3105	286	9	studies	study	NOUN
ajis02-3105	286	10	by	by	ADP
ajis02-3105	286	11	showing	show	VERB
ajis02-3105	286	12	that	that	SCONJ
ajis02-3105	286	13	consumer	consumer	NOUN
ajis02-3105	286	14	brand	brand	NOUN
ajis02-3105	286	15	engagement	engagement	NOUN
ajis02-3105	286	16	lead	lead	NOUN
ajis02-3105	286	17	to	to	ADP
ajis02-3105	286	18	brand	brand	NOUN
ajis02-3105	286	19	usage	usage	NOUN
ajis02-3105	286	20	intent	intent	NOUN
ajis02-3105	286	21	.	.	PUNCT
ajis02-3105	287	1	5.2	5.2	NUM
ajis02-3105	287	2	managerial	managerial	ADJ
ajis02-3105	287	3	implications	implication	NOUN
ajis02-3105	287	4	current	current	ADJ
ajis02-3105	287	5	research	research	NOUN
ajis02-3105	287	6	also	also	ADV
ajis02-3105	287	7	offers	offer	VERB
ajis02-3105	287	8	few	few	ADJ
ajis02-3105	287	9	practical	practical	ADJ
ajis02-3105	287	10	suggestions	suggestion	NOUN
ajis02-3105	287	11	for	for	ADP
ajis02-3105	287	12	branding	branding	NOUN
ajis02-3105	287	13	practitioners	practitioner	NOUN
ajis02-3105	287	14	focussing	focusse	VERB
ajis02-3105	287	15	on	on	ADP
ajis02-3105	287	16	developing	develop	VERB
ajis02-3105	287	17	strong	strong	ADJ
ajis02-3105	287	18	consumer	consumer	NOUN
ajis02-3105	287	19	brand	brand	NOUN
ajis02-3105	287	20	relationship	relationship	NOUN
ajis02-3105	287	21	.	.	PUNCT
ajis02-3105	288	1	firstly	firstly	ADV
ajis02-3105	288	2	,	,	PUNCT
ajis02-3105	288	3	the	the	DET
ajis02-3105	288	4	result	result	NOUN
ajis02-3105	288	5	of	of	ADP
ajis02-3105	288	6	current	current	ADJ
ajis02-3105	288	7	study	study	NOUN
ajis02-3105	288	8	provides	provide	VERB
ajis02-3105	288	9	brands	brand	NOUN
ajis02-3105	288	10	valuable	valuable	ADJ
ajis02-3105	288	11	insights	insight	NOUN
ajis02-3105	288	12	looking	look	VERB
ajis02-3105	288	13	to	to	PART
ajis02-3105	288	14	design	design	VERB
ajis02-3105	288	15	gamified	gamifie	VERB
ajis02-3105	288	16	consumer	consumer	NOUN
ajis02-3105	288	17	interactions	interaction	NOUN
ajis02-3105	288	18	.	.	PUNCT
ajis02-3105	289	1	this	this	DET
ajis02-3105	289	2	study	study	NOUN
ajis02-3105	289	3	suggests	suggest	VERB
ajis02-3105	289	4	the	the	DET
ajis02-3105	289	5	critical	critical	ADJ
ajis02-3105	289	6	role	role	NOUN
ajis02-3105	289	7	of	of	ADP
ajis02-3105	289	8	flow	flow	NOUN
ajis02-3105	289	9	elements	element	NOUN
ajis02-3105	289	10	i.e.	i.e.	X
ajis02-3105	289	11	interaction	interaction	NOUN
ajis02-3105	289	12	and	and	CCONJ
ajis02-3105	289	13	optimally	optimally	ADV
ajis02-3105	289	14	challenging	challenging	ADJ
ajis02-3105	289	15	while	while	SCONJ
ajis02-3105	289	16	designing	design	VERB
ajis02-3105	289	17	gamified	gamifie	VERB
ajis02-3105	289	18	environment	environment	NOUN
ajis02-3105	289	19	.	.	PUNCT
ajis02-3105	290	1	the	the	DET
ajis02-3105	290	2	game	game	NOUN
ajis02-3105	290	3	design	design	NOUN
ajis02-3105	290	4	on	on	ADP
ajis02-3105	290	5	the	the	DET
ajis02-3105	290	6	one	one	NUM
ajis02-3105	290	7	side	side	NOUN
ajis02-3105	290	8	allow	allow	VERB
ajis02-3105	290	9	consumers	consumer	NOUN
ajis02-3105	290	10	to	to	PART
ajis02-3105	290	11	engage	engage	VERB
ajis02-3105	290	12	passively	passively	ADV
ajis02-3105	290	13	with	with	ADP
ajis02-3105	290	14	brand	brand	NOUN
ajis02-3105	290	15	but	but	CCONJ
ajis02-3105	290	16	also	also	ADV
ajis02-3105	290	17	build	build	VERB
ajis02-3105	290	18	active	active	ADJ
ajis02-3105	290	19	engagement	engagement	NOUN
ajis02-3105	290	20	through	through	ADP
ajis02-3105	290	21	the	the	DET
ajis02-3105	290	22	feature	feature	NOUN
ajis02-3105	290	23	of	of	ADP
ajis02-3105	290	24	feedback	feedback	NOUN
ajis02-3105	290	25	and	and	CCONJ
ajis02-3105	290	26	social	social	ADJ
ajis02-3105	290	27	interaction	interaction	NOUN
ajis02-3105	290	28	.	.	PUNCT
ajis02-3105	291	1	secondly	secondly	ADV
ajis02-3105	291	2	,	,	PUNCT
ajis02-3105	291	3	this	this	DET
ajis02-3105	291	4	study	study	NOUN
ajis02-3105	291	5	shows	show	VERB
ajis02-3105	291	6	that	that	SCONJ
ajis02-3105	291	7	brands	brand	NOUN
ajis02-3105	291	8	should	should	AUX
ajis02-3105	291	9	design	design	VERB
ajis02-3105	291	10	games	game	NOUN
ajis02-3105	291	11	in	in	ADP
ajis02-3105	291	12	the	the	DET
ajis02-3105	291	13	manner	manner	NOUN
ajis02-3105	291	14	that	that	PRON
ajis02-3105	291	15	challenge	challenge	NOUN
ajis02-3105	291	16	consumer	consumer	NOUN
ajis02-3105	291	17	’s	’s	PART
ajis02-3105	291	18	skill	skill	NOUN
ajis02-3105	291	19	to	to	ADP
ajis02-3105	291	20	optimal	optimal	ADJ
ajis02-3105	291	21	level	level	NOUN
ajis02-3105	291	22	.	.	PUNCT
ajis02-3105	292	1	since	since	SCONJ
ajis02-3105	292	2	person	person	NOUN
ajis02-3105	292	3	’s	’s	PART
ajis02-3105	292	4	skill	skill	NOUN
ajis02-3105	292	5	level	level	NOUN
ajis02-3105	292	6	largely	largely	ADV
ajis02-3105	292	7	affects	affect	VERB
ajis02-3105	292	8	perception	perception	NOUN
ajis02-3105	292	9	of	of	ADP
ajis02-3105	292	10	challenge	challenge	NOUN
ajis02-3105	292	11	,	,	PUNCT
ajis02-3105	292	12	games	game	NOUN
ajis02-3105	292	13	should	should	AUX
ajis02-3105	292	14	be	be	AUX
ajis02-3105	292	15	created	create	VERB
ajis02-3105	292	16	with	with	ADP
ajis02-3105	292	17	several	several	ADJ
ajis02-3105	292	18	levels	level	NOUN
ajis02-3105	292	19	and	and	CCONJ
ajis02-3105	292	20	plans	plan	NOUN
ajis02-3105	292	21	and	and	CCONJ
ajis02-3105	292	22	should	should	AUX
ajis02-3105	292	23	be	be	AUX
ajis02-3105	292	24	able	able	ADJ
ajis02-3105	292	25	to	to	PART
ajis02-3105	292	26	dynamically	dynamically	VERB
ajis02-3105	292	27	match	match	VERB
ajis02-3105	292	28	person	person	NOUN
ajis02-3105	292	29	’s	’s	PART
ajis02-3105	292	30	skills	skill	NOUN
ajis02-3105	292	31	with	with	ADP
ajis02-3105	292	32	challenge	challenge	NOUN
ajis02-3105	292	33	.	.	PUNCT
ajis02-3105	293	1	in	in	ADP
ajis02-3105	293	2	case	case	NOUN
ajis02-3105	293	3	of	of	ADP
ajis02-3105	293	4	service	service	NOUN
ajis02-3105	293	5	brands	brand	NOUN
ajis02-3105	293	6	,	,	PUNCT
ajis02-3105	293	7	users	user	NOUN
ajis02-3105	293	8	may	may	AUX
ajis02-3105	293	9	join	join	VERB
ajis02-3105	293	10	game	game	NOUN
ajis02-3105	293	11	at	at	ADP
ajis02-3105	293	12	tough	tough	ADJ
ajis02-3105	293	13	levels	level	NOUN
ajis02-3105	293	14	as	as	SCONJ
ajis02-3105	293	15	this	this	PRON
ajis02-3105	293	16	create	create	VERB
ajis02-3105	293	17	optimal	optimal	ADJ
ajis02-3105	293	18	challenge	challenge	NOUN
ajis02-3105	293	19	for	for	ADP
ajis02-3105	293	20	them	they	PRON
ajis02-3105	293	21	.	.	PUNCT
ajis02-3105	294	1	moreover	moreover	ADV
ajis02-3105	294	2	,	,	PUNCT
ajis02-3105	294	3	brands	brand	NOUN
ajis02-3105	294	4	should	should	AUX
ajis02-3105	294	5	be	be	AUX
ajis02-3105	294	6	cognizant	cognizant	ADJ
ajis02-3105	294	7	of	of	ADP
ajis02-3105	294	8	the	the	DET
ajis02-3105	294	9	fact	fact	NOUN
ajis02-3105	294	10	that	that	SCONJ
ajis02-3105	294	11	a	a	DET
ajis02-3105	294	12	well	well	ADV
ajis02-3105	294	13	-	-	PUNCT
ajis02-3105	294	14	designed	design	VERB
ajis02-3105	294	15	gamified	gamifie	VERB
ajis02-3105	294	16	interaction	interaction	NOUN
ajis02-3105	294	17	may	may	AUX
ajis02-3105	294	18	also	also	ADV
ajis02-3105	294	19	fail	fail	VERB
ajis02-3105	294	20	to	to	PART
ajis02-3105	294	21	engage	engage	VERB
ajis02-3105	294	22	and	and	CCONJ
ajis02-3105	294	23	connect	connect	VERB
ajis02-3105	294	24	with	with	ADP
ajis02-3105	294	25	consumer	consumer	NOUN
ajis02-3105	294	26	if	if	SCONJ
ajis02-3105	294	27	they	they	PRON
ajis02-3105	294	28	does	do	AUX
ajis02-3105	294	29	not	not	PART
ajis02-3105	294	30	feel	feel	VERB
ajis02-3105	294	31	freedom	freedom	NOUN
ajis02-3105	294	32	to	to	PART
ajis02-3105	294	33	participate	participate	VERB
ajis02-3105	294	34	in	in	ADP
ajis02-3105	294	35	the	the	DET
ajis02-3105	294	36	gameplay	gameplay	NOUN
ajis02-3105	294	37	.	.	PUNCT
ajis02-3105	295	1	thus	thus	ADV
ajis02-3105	295	2	,	,	PUNCT
ajis02-3105	295	3	brands	brand	NOUN
ajis02-3105	295	4	should	should	AUX
ajis02-3105	295	5	provide	provide	VERB
ajis02-3105	295	6	user	user	NOUN
ajis02-3105	295	7	autonomy	autonomy	NOUN
ajis02-3105	295	8	while	while	SCONJ
ajis02-3105	295	9	using	use	VERB
ajis02-3105	295	10	the	the	DET
ajis02-3105	295	11	game	game	NOUN
ajis02-3105	295	12	.	.	PUNCT
ajis02-3105	296	1	the	the	DET
ajis02-3105	296	2	brands	brand	NOUN
ajis02-3105	296	3	should	should	AUX
ajis02-3105	296	4	provide	provide	VERB
ajis02-3105	296	5	user	user	NOUN
ajis02-3105	296	6	the	the	DET
ajis02-3105	296	7	option	option	NOUN
ajis02-3105	296	8	to	to	PART
ajis02-3105	296	9	leave	leave	VERB
ajis02-3105	296	10	and	and	CCONJ
ajis02-3105	296	11	resume	resume	VERB
ajis02-3105	296	12	the	the	DET
ajis02-3105	296	13	game	game	NOUN
ajis02-3105	296	14	without	without	ADP
ajis02-3105	296	15	losing	lose	VERB
ajis02-3105	296	16	the	the	DET
ajis02-3105	296	17	progress	progress	NOUN
ajis02-3105	296	18	.	.	PUNCT
ajis02-3105	297	1	in	in	ADP
ajis02-3105	297	2	today	today	NOUN
ajis02-3105	297	3	’s	’s	PART
ajis02-3105	297	4	world	world	NOUN
ajis02-3105	297	5	of	of	ADP
ajis02-3105	297	6	big	big	ADJ
ajis02-3105	297	7	data	datum	NOUN
ajis02-3105	297	8	and	and	CCONJ
ajis02-3105	297	9	customer	customer	NOUN
ajis02-3105	297	10	analytics	analytic	NOUN
ajis02-3105	297	11	,	,	PUNCT
ajis02-3105	297	12	organisations	organisation	NOUN
ajis02-3105	297	13	can	can	AUX
ajis02-3105	297	14	use	use	VERB
ajis02-3105	297	15	consumers	consumer	NOUN
ajis02-3105	297	16	’	’	PART
ajis02-3105	297	17	data	datum	NOUN
ajis02-3105	297	18	in	in	ADP
ajis02-3105	297	19	targeting	target	VERB
ajis02-3105	297	20	them	they	PRON
ajis02-3105	297	21	more	more	ADV
ajis02-3105	297	22	strategically	strategically	ADV
ajis02-3105	297	23	.	.	PUNCT
ajis02-3105	298	1	this	this	DET
ajis02-3105	298	2	data	datum	NOUN
ajis02-3105	298	3	can	can	AUX
ajis02-3105	298	4	be	be	AUX
ajis02-3105	298	5	used	use	VERB
ajis02-3105	298	6	by	by	ADP
ajis02-3105	298	7	marketers	marketer	NOUN
ajis02-3105	298	8	for	for	ADP
ajis02-3105	298	9	better	well	ADJ
ajis02-3105	298	10	understanding	understand	VERB
ajis02-3105	298	11	their	their	PRON
ajis02-3105	298	12	needs	need	NOUN
ajis02-3105	298	13	and	and	CCONJ
ajis02-3105	298	14	makes	make	VERB
ajis02-3105	298	15	it	it	PRON
ajis02-3105	298	16	easier	easy	ADJ
ajis02-3105	298	17	for	for	SCONJ
ajis02-3105	298	18	marketer	marketer	NOUN
ajis02-3105	298	19	to	to	PART
ajis02-3105	298	20	satisfy	satisfy	VERB
ajis02-3105	298	21	them	they	PRON
ajis02-3105	298	22	.	.	PUNCT
ajis02-3105	299	1	brands	brand	NOUN
ajis02-3105	299	2	should	should	AUX
ajis02-3105	299	3	closely	closely	ADV
ajis02-3105	299	4	monitor	monitor	VERB
ajis02-3105	299	5	the	the	DET
ajis02-3105	299	6	feedback	feedback	NOUN
ajis02-3105	299	7	shared	share	VERB
ajis02-3105	299	8	by	by	ADP
ajis02-3105	299	9	user	user	NOUN
ajis02-3105	299	10	and	and	CCONJ
ajis02-3105	299	11	provide	provide	VERB
ajis02-3105	299	12	solutions	solution	NOUN
ajis02-3105	299	13	immediately	immediately	ADV
ajis02-3105	299	14	when	when	SCONJ
ajis02-3105	299	15	users	user	NOUN
ajis02-3105	299	16	have	have	VERB
ajis02-3105	299	17	product	product	NOUN
ajis02-3105	299	18	problems	problem	NOUN
ajis02-3105	299	19	.	.	PUNCT
ajis02-3105	300	1	these	these	DET
ajis02-3105	300	2	strategies	strategy	NOUN
ajis02-3105	300	3	will	will	AUX
ajis02-3105	300	4	develop	develop	VERB
ajis02-3105	300	5	flow	flow	NOUN
ajis02-3105	300	6	experience	experience	NOUN
ajis02-3105	300	7	and	and	CCONJ
ajis02-3105	300	8	ultimately	ultimately	ADV
ajis02-3105	300	9	lead	lead	VERB
ajis02-3105	300	10	to	to	ADP
ajis02-3105	300	11	stronger	strong	ADJ
ajis02-3105	300	12	engagement	engagement	NOUN
ajis02-3105	300	13	and	and	CCONJ
ajis02-3105	300	14	connection	connection	NOUN
ajis02-3105	300	15	with	with	ADP
ajis02-3105	300	16	user	user	NOUN
ajis02-3105	300	17	.	.	PUNCT
ajis02-3105	301	1	in	in	ADP
ajis02-3105	301	2	addition	addition	NOUN
ajis02-3105	301	3	,	,	PUNCT
ajis02-3105	301	4	the	the	DET
ajis02-3105	301	5	findings	finding	NOUN
ajis02-3105	301	6	highlight	highlight	VERB
ajis02-3105	301	7	the	the	DET
ajis02-3105	301	8	importance	importance	NOUN
ajis02-3105	301	9	of	of	ADP
ajis02-3105	301	10	social	social	ADJ
ajis02-3105	301	11	interaction	interaction	NOUN
ajis02-3105	301	12	and	and	CCONJ
ajis02-3105	301	13	sharing	share	VERB
ajis02-3105	301	14	dimension	dimension	NOUN
ajis02-3105	301	15	for	for	ADP
ajis02-3105	301	16	creating	create	VERB
ajis02-3105	301	17	flow	flow	NOUN
ajis02-3105	301	18	element	element	NOUN
ajis02-3105	301	19	.	.	PUNCT
ajis02-3105	302	1	thus	thus	ADV
ajis02-3105	302	2	,	,	PUNCT
ajis02-3105	302	3	branding	branding	NOUN
ajis02-3105	302	4	apps	app	NOUN
ajis02-3105	302	5	can	can	AUX
ajis02-3105	302	6	support	support	VERB
ajis02-3105	302	7	“	"	PUNCT
ajis02-3105	302	8	flow	flow	NOUN
ajis02-3105	302	9	sharing	sharing	NOUN
ajis02-3105	302	10	opportunities	opportunity	NOUN
ajis02-3105	302	11	”	"	PUNCT
ajis02-3105	302	12	for	for	SCONJ
ajis02-3105	302	13	users	user	NOUN
ajis02-3105	302	14	to	to	PART
ajis02-3105	302	15	share	share	VERB
ajis02-3105	302	16	their	their	PRON
ajis02-3105	302	17	progress	progress	NOUN
ajis02-3105	302	18	and	and	CCONJ
ajis02-3105	302	19	achievement	achievement	NOUN
ajis02-3105	302	20	with	with	ADP
ajis02-3105	302	21	their	their	PRON
ajis02-3105	302	22	friend	friend	NOUN
ajis02-3105	302	23	.	.	PUNCT
ajis02-3105	303	1	these	these	DET
ajis02-3105	303	2	sharing	share	VERB
ajis02-3105	303	3	opportunities	opportunity	NOUN
ajis02-3105	303	4	can	can	AUX
ajis02-3105	303	5	be	be	AUX
ajis02-3105	303	6	easily	easily	ADV
ajis02-3105	303	7	organized	organize	VERB
ajis02-3105	303	8	by	by	ADP
ajis02-3105	303	9	developing	develop	VERB
ajis02-3105	303	10	a	a	DET
ajis02-3105	303	11	user	user	NOUN
ajis02-3105	303	12	friendly	friendly	ADJ
ajis02-3105	303	13	,	,	PUNCT
ajis02-3105	303	14	well	well	ADV
ajis02-3105	303	15	-	-	PUNCT
ajis02-3105	303	16	organized	organize	VERB
ajis02-3105	303	17	social	social	ADJ
ajis02-3105	303	18	media	medium	NOUN
ajis02-3105	303	19	platform	platform	NOUN
ajis02-3105	303	20	.	.	PUNCT
ajis02-3105	304	1	users	user	NOUN
ajis02-3105	304	2	’	'	PUNCT
ajis02-3105	304	3	flow	flow	NOUN
ajis02-3105	304	4	experiences	experience	NOUN
ajis02-3105	304	5	many	many	ADJ
ajis02-3105	304	6	times	time	NOUN
ajis02-3105	304	7	surge	surge	VERB
ajis02-3105	304	8	with	with	ADP
ajis02-3105	304	9	others	other	NOUN
ajis02-3105	304	10	and	and	CCONJ
ajis02-3105	304	11	this	this	DET
ajis02-3105	304	12	contagious	contagious	ADJ
ajis02-3105	304	13	experience	experience	NOUN
ajis02-3105	304	14	encourage	encourage	VERB
ajis02-3105	304	15	others	other	NOUN
ajis02-3105	304	16	to	to	PART
ajis02-3105	304	17	participate	participate	VERB
ajis02-3105	304	18	and	and	CCONJ
ajis02-3105	304	19	helps	help	VERB
ajis02-3105	304	20	in	in	ADP
ajis02-3105	304	21	developing	develop	VERB
ajis02-3105	304	22	a	a	DET
ajis02-3105	304	23	strong	strong	ADJ
ajis02-3105	304	24	brand	brand	NOUN
ajis02-3105	304	25	.	.	PUNCT
ajis02-3105	305	1	6	6	NUM
ajis02-3105	305	2	limitations	limitation	NOUN
ajis02-3105	305	3	and	and	CCONJ
ajis02-3105	305	4	future	future	ADJ
ajis02-3105	305	5	research	research	NOUN
ajis02-3105	305	6	while	while	SCONJ
ajis02-3105	305	7	current	current	ADJ
ajis02-3105	305	8	study	study	NOUN
ajis02-3105	305	9	presents	present	VERB
ajis02-3105	305	10	consistent	consistent	ADJ
ajis02-3105	305	11	support	support	NOUN
ajis02-3105	305	12	for	for	ADP
ajis02-3105	305	13	the	the	DET
ajis02-3105	305	14	theoretical	theoretical	ADJ
ajis02-3105	305	15	model	model	NOUN
ajis02-3105	305	16	,	,	PUNCT
ajis02-3105	305	17	this	this	DET
ajis02-3105	305	18	research	research	NOUN
ajis02-3105	305	19	has	have	VERB
ajis02-3105	305	20	also	also	ADV
ajis02-3105	305	21	some	some	DET
ajis02-3105	305	22	limitations	limitation	NOUN
ajis02-3105	305	23	,	,	PUNCT
ajis02-3105	305	24	which	which	PRON
ajis02-3105	305	25	can	can	AUX
ajis02-3105	305	26	be	be	AUX
ajis02-3105	305	27	resolved	resolve	VERB
ajis02-3105	305	28	by	by	ADP
ajis02-3105	305	29	future	future	ADJ
ajis02-3105	305	30	studies	study	NOUN
ajis02-3105	305	31	.	.	PUNCT
ajis02-3105	306	1	firstly	firstly	ADV
ajis02-3105	306	2	,	,	PUNCT
ajis02-3105	306	3	current	current	ADJ
ajis02-3105	306	4	study	study	NOUN
ajis02-3105	306	5	uses	use	VERB
ajis02-3105	306	6	crosssectional	crosssectional	ADJ
ajis02-3105	306	7	design	design	NOUN
ajis02-3105	306	8	for	for	ADP
ajis02-3105	306	9	data	data	NOUN
ajis02-3105	306	10	collection	collection	NOUN
ajis02-3105	306	11	.	.	PUNCT
ajis02-3105	307	1	it	it	PRON
ajis02-3105	307	2	may	may	AUX
ajis02-3105	307	3	be	be	AUX
ajis02-3105	307	4	possible	possible	ADJ
ajis02-3105	307	5	that	that	SCONJ
ajis02-3105	307	6	some	some	DET
ajis02-3105	307	7	users	user	NOUN
ajis02-3105	307	8	change	change	VERB
ajis02-3105	307	9	their	their	PRON
ajis02-3105	307	10	decisions	decision	NOUN
ajis02-3105	307	11	over	over	ADP
ajis02-3105	307	12	time	time	NOUN
ajis02-3105	307	13	due	due	ADP
ajis02-3105	307	14	to	to	ADP
ajis02-3105	307	15	accumulated	accumulate	VERB
ajis02-3105	307	16	gamification	gamification	NOUN
ajis02-3105	307	17	experience	experience	NOUN
ajis02-3105	307	18	,	,	PUNCT
ajis02-3105	307	19	therefore	therefore	ADV
ajis02-3105	307	20	in	in	ADP
ajis02-3105	307	21	future	future	NOUN
ajis02-3105	307	22	,	,	PUNCT
ajis02-3105	307	23	longitudinal	longitudinal	ADJ
ajis02-3105	307	24	studies	study	NOUN
ajis02-3105	307	25	can	can	AUX
ajis02-3105	307	26	be	be	AUX
ajis02-3105	307	27	conducted	conduct	VERB
ajis02-3105	307	28	to	to	PART
ajis02-3105	307	29	explore	explore	VERB
ajis02-3105	307	30	the	the	DET
ajis02-3105	307	31	role	role	NOUN
ajis02-3105	307	32	of	of	ADP
ajis02-3105	307	33	flow	flow	NOUN
ajis02-3105	307	34	experience	experience	NOUN
ajis02-3105	307	35	.	.	PUNCT
ajis02-3105	308	1	furthermore	furthermore	ADV
ajis02-3105	308	2	,	,	PUNCT
ajis02-3105	308	3	in	in	ADP
ajis02-3105	308	4	such	such	ADJ
ajis02-3105	308	5	studies	study	NOUN
ajis02-3105	308	6	involve	involve	VERB
ajis02-3105	308	7	mobile	mobile	ADJ
ajis02-3105	308	8	branding	branding	NOUN
ajis02-3105	308	9	apps	app	NOUN
ajis02-3105	308	10	,	,	PUNCT
ajis02-3105	308	11	external	external	ADJ
ajis02-3105	308	12	factors	factor	NOUN
ajis02-3105	308	13	like	like	ADP
ajis02-3105	308	14	technical	technical	ADJ
ajis02-3105	308	15	problems	problem	NOUN
ajis02-3105	308	16	may	may	AUX
ajis02-3105	308	17	affect	affect	VERB
ajis02-3105	308	18	consumer	consumer	NOUN
ajis02-3105	308	19	experience	experience	NOUN
ajis02-3105	308	20	and	and	CCONJ
ajis02-3105	308	21	probably	probably	ADV
ajis02-3105	308	22	lead	lead	VERB
ajis02-3105	308	23	to	to	ADP
ajis02-3105	308	24	biased	biased	ADJ
ajis02-3105	308	25	responses	response	NOUN
ajis02-3105	308	26	.	.	PUNCT
ajis02-3105	309	1	in	in	ADP
ajis02-3105	309	2	such	such	DET
ajis02-3105	309	3	a	a	DET
ajis02-3105	309	4	scenario	scenario	NOUN
ajis02-3105	309	5	,	,	PUNCT
ajis02-3105	309	6	experimental	experimental	ADJ
ajis02-3105	309	7	design	design	NOUN
ajis02-3105	309	8	using	use	VERB
ajis02-3105	309	9	controlled	control	VERB
ajis02-3105	309	10	conditions	condition	NOUN
ajis02-3105	309	11	will	will	AUX
ajis02-3105	309	12	enable	enable	VERB
ajis02-3105	309	13	researchers	researcher	NOUN
ajis02-3105	309	14	to	to	PART
ajis02-3105	309	15	gather	gather	VERB
ajis02-3105	309	16	more	more	ADV
ajis02-3105	309	17	reliable	reliable	ADJ
ajis02-3105	309	18	and	and	CCONJ
ajis02-3105	309	19	valid	valid	ADJ
ajis02-3105	309	20	responses	response	NOUN
ajis02-3105	309	21	from	from	ADP
ajis02-3105	309	22	participants	participant	NOUN
ajis02-3105	309	23	.	.	PUNCT
ajis02-3105	310	1	australasian	australasian	ADJ
ajis02-3105	310	2	journal	journal	NOUN
ajis02-3105	310	3	of	of	ADP
ajis02-3105	310	4	information	information	NOUN
ajis02-3105	310	5	systems	system	NOUN
ajis02-3105	310	6	sangroya	sangroya	NOUN
ajis02-3105	310	7	,	,	PUNCT
ajis02-3105	310	8	yadav	yadav	PROPN
ajis02-3105	310	9	&	&	CCONJ
ajis02-3105	310	10	joshi	joshi	PROPN
ajis02-3105	310	11	2021	2021	NUM
ajis02-3105	310	12	,	,	PUNCT
ajis02-3105	310	13	vol	vol	NOUN
ajis02-3105	310	14	25	25	NUM
ajis02-3105	310	15	,	,	PUNCT
ajis02-3105	310	16	research	research	NOUN
ajis02-3105	310	17	on	on	ADP
ajis02-3105	310	18	consumer	consumer	NOUN
ajis02-3105	310	19	evaluation	evaluation	NOUN
ajis02-3105	310	20	gamified	gamifie	VERB
ajis02-3105	310	21	interaction	interaction	NOUN
ajis02-3105	310	22	of	of	ADP
ajis02-3105	310	23	mobile	mobile	ADJ
ajis02-3105	310	24	applications	application	NOUN
ajis02-3105	310	25	15	15	NUM
ajis02-3105	310	26	our	our	PRON
ajis02-3105	310	27	study	study	NOUN
ajis02-3105	310	28	used	use	VERB
ajis02-3105	310	29	fitness	fitness	PROPN
ajis02-3105	310	30	app	app	PROPN
ajis02-3105	310	31	to	to	PART
ajis02-3105	310	32	examine	examine	VERB
ajis02-3105	310	33	effect	effect	NOUN
ajis02-3105	310	34	of	of	ADP
ajis02-3105	310	35	gamified	gamified	ADJ
ajis02-3105	310	36	element	element	NOUN
ajis02-3105	310	37	on	on	ADP
ajis02-3105	310	38	customer	customer	NOUN
ajis02-3105	310	39	engagement	engagement	NOUN
ajis02-3105	310	40	and	and	CCONJ
ajis02-3105	310	41	their	their	PRON
ajis02-3105	310	42	further	further	ADJ
ajis02-3105	310	43	relationship	relationship	NOUN
ajis02-3105	310	44	with	with	ADP
ajis02-3105	310	45	brand	brand	NOUN
ajis02-3105	310	46	.	.	PUNCT
ajis02-3105	311	1	future	future	ADJ
ajis02-3105	311	2	studies	study	NOUN
ajis02-3105	311	3	may	may	AUX
ajis02-3105	311	4	consider	consider	VERB
ajis02-3105	311	5	examining	examine	VERB
ajis02-3105	311	6	our	our	PRON
ajis02-3105	311	7	model	model	NOUN
ajis02-3105	311	8	with	with	ADP
ajis02-3105	311	9	other	other	ADJ
ajis02-3105	311	10	brands	brand	NOUN
ajis02-3105	311	11	and	and	CCONJ
ajis02-3105	311	12	in	in	ADP
ajis02-3105	311	13	different	different	ADJ
ajis02-3105	311	14	context	context	NOUN
ajis02-3105	311	15	to	to	PART
ajis02-3105	311	16	broader	broader	VERB
ajis02-3105	311	17	the	the	DET
ajis02-3105	311	18	understanding	understanding	NOUN
ajis02-3105	311	19	of	of	ADP
ajis02-3105	311	20	issues	issue	NOUN
ajis02-3105	311	21	.	.	PUNCT
ajis02-3105	312	1	references	reference	NOUN
ajis02-3105	312	2	abuhamdeh	abuhamdeh	PROPN
ajis02-3105	312	3	,	,	PUNCT
ajis02-3105	312	4	s.	s.	PROPN
ajis02-3105	312	5	,	,	PUNCT
ajis02-3105	312	6	&	&	CCONJ
ajis02-3105	312	7	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	312	8	,	,	PUNCT
ajis02-3105	312	9	m.	m.	NOUN
ajis02-3105	312	10	(	(	PUNCT
ajis02-3105	312	11	2012	2012	NUM
ajis02-3105	312	12	)	)	PUNCT
ajis02-3105	312	13	.	.	PUNCT
ajis02-3105	313	1	the	the	DET
ajis02-3105	313	2	importance	importance	NOUN
ajis02-3105	313	3	of	of	ADP
ajis02-3105	313	4	challenge	challenge	NOUN
ajis02-3105	313	5	for	for	ADP
ajis02-3105	313	6	the	the	DET
ajis02-3105	313	7	enjoyment	enjoyment	NOUN
ajis02-3105	313	8	of	of	ADP
ajis02-3105	313	9	intrinsically	intrinsically	ADV
ajis02-3105	313	10	motivated	motivated	ADJ
ajis02-3105	313	11	,	,	PUNCT
ajis02-3105	313	12	goal	goal	NOUN
ajis02-3105	313	13	-	-	PUNCT
ajis02-3105	313	14	directed	direct	VERB
ajis02-3105	313	15	activities	activity	NOUN
ajis02-3105	313	16	.	.	PUNCT
ajis02-3105	314	1	personality	personality	NOUN
ajis02-3105	314	2	and	and	CCONJ
ajis02-3105	314	3	social	social	ADJ
ajis02-3105	314	4	psychology	psychology	NOUN
ajis02-3105	314	5	bulletin	bulletin	NOUN
ajis02-3105	314	6	,	,	PUNCT
ajis02-3105	314	7	38(3	38(3	NUM
ajis02-3105	314	8	)	)	PUNCT
ajis02-3105	314	9	,	,	PUNCT
ajis02-3105	314	10	317	317	NUM
ajis02-3105	314	11	-	-	SYM
ajis02-3105	314	12	330	330	NUM
ajis02-3105	314	13	.	.	PUNCT
ajis02-3105	315	1	agarwal	agarwal	PROPN
ajis02-3105	315	2	,	,	PUNCT
ajis02-3105	315	3	r.	r.	PROPN
ajis02-3105	315	4	,	,	PUNCT
ajis02-3105	315	5	&	&	CCONJ
ajis02-3105	315	6	karahanna	karahanna	PROPN
ajis02-3105	315	7	,	,	PUNCT
ajis02-3105	315	8	e.	e.	PROPN
ajis02-3105	315	9	(	(	PUNCT
ajis02-3105	315	10	2000	2000	NUM
ajis02-3105	315	11	)	)	PUNCT
ajis02-3105	315	12	.	.	PUNCT
ajis02-3105	316	1	time	time	NOUN
ajis02-3105	316	2	flies	fly	VERB
ajis02-3105	316	3	when	when	SCONJ
ajis02-3105	316	4	you	you	PRON
ajis02-3105	316	5	're	be	AUX
ajis02-3105	316	6	having	have	VERB
ajis02-3105	316	7	fun	fun	NOUN
ajis02-3105	316	8	:	:	PUNCT
ajis02-3105	316	9	cognitive	cognitive	ADJ
ajis02-3105	316	10	absorption	absorption	NOUN
ajis02-3105	316	11	and	and	CCONJ
ajis02-3105	316	12	beliefs	belief	NOUN
ajis02-3105	316	13	about	about	ADP
ajis02-3105	316	14	information	information	NOUN
ajis02-3105	316	15	technology	technology	NOUN
ajis02-3105	316	16	usage	usage	NOUN
ajis02-3105	316	17	.	.	PUNCT
ajis02-3105	317	1	mis	mis	PROPN
ajis02-3105	317	2	quarterly	quarterly	PROPN
ajis02-3105	317	3	,	,	PUNCT
ajis02-3105	317	4	665	665	NUM
ajis02-3105	317	5	-	-	SYM
ajis02-3105	317	6	694	694	NUM
ajis02-3105	317	7	.	.	PUNCT
ajis02-3105	317	8	ashaduzzaman	ashaduzzaman	NOUN
ajis02-3105	317	9	,	,	PUNCT
ajis02-3105	317	10	m.	m.	NOUN
ajis02-3105	317	11	,	,	PUNCT
ajis02-3105	317	12	jebarajakirthy	jebarajakirthy	ADJ
ajis02-3105	317	13	,	,	PUNCT
ajis02-3105	317	14	c.	c.	PROPN
ajis02-3105	317	15	,	,	PUNCT
ajis02-3105	317	16	das	das	PROPN
ajis02-3105	317	17	,	,	PUNCT
ajis02-3105	317	18	m.	m.	NOUN
ajis02-3105	317	19	,	,	PUNCT
ajis02-3105	317	20	&	&	CCONJ
ajis02-3105	317	21	shankar	shankar	PROPN
ajis02-3105	317	22	,	,	PUNCT
ajis02-3105	317	23	a.	a.	NOUN
ajis02-3105	317	24	(	(	PUNCT
ajis02-3105	317	25	2020	2020	NUM
ajis02-3105	317	26	)	)	PUNCT
ajis02-3105	317	27	.	.	PUNCT
ajis02-3105	318	1	acculturation	acculturation	NOUN
ajis02-3105	318	2	and	and	CCONJ
ajis02-3105	318	3	apparel	apparel	NOUN
ajis02-3105	318	4	store	store	NOUN
ajis02-3105	318	5	loyalty	loyalty	NOUN
ajis02-3105	318	6	among	among	ADP
ajis02-3105	318	7	immigrants	immigrant	NOUN
ajis02-3105	318	8	in	in	ADP
ajis02-3105	318	9	western	western	ADJ
ajis02-3105	318	10	countries	country	NOUN
ajis02-3105	318	11	.	.	PUNCT
ajis02-3105	319	1	journal	journal	NOUN
ajis02-3105	319	2	of	of	ADP
ajis02-3105	319	3	marketing	marketing	NOUN
ajis02-3105	319	4	management	management	NOUN
ajis02-3105	319	5	,	,	PUNCT
ajis02-3105	319	6	1	1	NUM
ajis02-3105	319	7	-	-	SYM
ajis02-3105	319	8	32	32	NUM
ajis02-3105	319	9	.	.	PUNCT
ajis02-3105	320	1	bagozzi	bagozzi	PROPN
ajis02-3105	320	2	,	,	PUNCT
ajis02-3105	320	3	r.	r.	PROPN
ajis02-3105	320	4	p.	p.	PROPN
ajis02-3105	320	5	,	,	PUNCT
ajis02-3105	320	6	&	&	CCONJ
ajis02-3105	320	7	yi	yi	PROPN
ajis02-3105	320	8	,	,	PUNCT
ajis02-3105	320	9	y.	y.	PROPN
ajis02-3105	320	10	(	(	PUNCT
ajis02-3105	320	11	1988	1988	NUM
ajis02-3105	320	12	)	)	PUNCT
ajis02-3105	320	13	.	.	PUNCT
ajis02-3105	321	1	on	on	ADP
ajis02-3105	321	2	the	the	DET
ajis02-3105	321	3	evaluation	evaluation	NOUN
ajis02-3105	321	4	of	of	ADP
ajis02-3105	321	5	structural	structural	ADJ
ajis02-3105	321	6	equation	equation	NOUN
ajis02-3105	321	7	models	model	NOUN
ajis02-3105	321	8	.	.	PUNCT
ajis02-3105	322	1	journal	journal	NOUN
ajis02-3105	322	2	of	of	ADP
ajis02-3105	322	3	the	the	DET
ajis02-3105	322	4	academy	academy	NOUN
ajis02-3105	322	5	of	of	ADP
ajis02-3105	322	6	marketing	marketing	NOUN
ajis02-3105	322	7	science	science	NOUN
ajis02-3105	322	8	,	,	PUNCT
ajis02-3105	322	9	16(1	16(1	NUM
ajis02-3105	322	10	)	)	PUNCT
ajis02-3105	322	11	,	,	PUNCT
ajis02-3105	322	12	74	74	NUM
ajis02-3105	322	13	-	-	SYM
ajis02-3105	322	14	94	94	NUM
ajis02-3105	322	15	.	.	PUNCT
ajis02-3105	323	1	barry	barry	PROPN
ajis02-3105	323	2	,	,	PUNCT
ajis02-3105	323	3	h.	h.	PROPN
ajis02-3105	323	4	,	,	PUNCT
ajis02-3105	323	5	bacon	bacon	NOUN
ajis02-3105	323	6	,	,	PUNCT
ajis02-3105	323	7	m.	m.	NOUN
ajis02-3105	323	8	k.	k.	PROPN
ajis02-3105	323	9	,	,	PUNCT
ajis02-3105	323	10	&	&	CCONJ
ajis02-3105	323	11	child	child	NOUN
ajis02-3105	323	12	,	,	PUNCT
ajis02-3105	323	13	i.	i.	PROPN
ajis02-3105	323	14	l.	l.	PROPN
ajis02-3105	323	15	(	(	PUNCT
ajis02-3105	323	16	1957	1957	NUM
ajis02-3105	323	17	)	)	PUNCT
ajis02-3105	323	18	.	.	PUNCT
ajis02-3105	324	1	a	a	DET
ajis02-3105	324	2	cross	cross	ADJ
ajis02-3105	324	3	-	-	ADJ
ajis02-3105	324	4	cultural	cultural	ADJ
ajis02-3105	324	5	survey	survey	NOUN
ajis02-3105	324	6	of	of	ADP
ajis02-3105	324	7	some	some	DET
ajis02-3105	324	8	sex	sex	NOUN
ajis02-3105	324	9	differences	difference	NOUN
ajis02-3105	324	10	in	in	ADP
ajis02-3105	324	11	socialization	socialization	NOUN
ajis02-3105	324	12	.	.	PUNCT
ajis02-3105	325	1	the	the	DET
ajis02-3105	325	2	journal	journal	NOUN
ajis02-3105	325	3	of	of	ADP
ajis02-3105	325	4	abnormal	abnormal	ADJ
ajis02-3105	325	5	and	and	CCONJ
ajis02-3105	325	6	social	social	ADJ
ajis02-3105	325	7	psychology	psychology	NOUN
ajis02-3105	325	8	,	,	PUNCT
ajis02-3105	325	9	55(3	55(3	NUM
ajis02-3105	325	10	)	)	PUNCT
ajis02-3105	325	11	,	,	PUNCT
ajis02-3105	325	12	327	327	NUM
ajis02-3105	325	13	.	.	PUNCT
ajis02-3105	325	14	batra	batra	PROPN
ajis02-3105	325	15	,	,	PUNCT
ajis02-3105	325	16	r.	r.	PROPN
ajis02-3105	325	17	,	,	PUNCT
ajis02-3105	325	18	ahuvia	ahuvia	PROPN
ajis02-3105	325	19	,	,	PUNCT
ajis02-3105	325	20	a.	a.	NOUN
ajis02-3105	325	21	,	,	PUNCT
ajis02-3105	325	22	&	&	CCONJ
ajis02-3105	325	23	bagozzi	bagozzi	PROPN
ajis02-3105	325	24	,	,	PUNCT
ajis02-3105	325	25	r.	r.	PROPN
ajis02-3105	325	26	p.	p.	PROPN
ajis02-3105	325	27	(	(	PUNCT
ajis02-3105	325	28	2012	2012	NUM
ajis02-3105	325	29	)	)	PUNCT
ajis02-3105	325	30	.	.	PUNCT
ajis02-3105	326	1	brand	brand	NOUN
ajis02-3105	326	2	love	love	PROPN
ajis02-3105	326	3	.	.	PUNCT
ajis02-3105	327	1	journal	journal	NOUN
ajis02-3105	327	2	of	of	ADP
ajis02-3105	327	3	marketing	marketing	NOUN
ajis02-3105	327	4	,	,	PUNCT
ajis02-3105	327	5	76(2	76(2	NUM
ajis02-3105	327	6	)	)	PUNCT
ajis02-3105	327	7	,	,	PUNCT
ajis02-3105	327	8	1	1	NUM
ajis02-3105	327	9	-	-	SYM
ajis02-3105	327	10	16	16	NUM
ajis02-3105	327	11	.	.	PUNCT
ajis02-3105	328	1	berger	berger	PROPN
ajis02-3105	328	2	,	,	PUNCT
ajis02-3105	328	3	a.	a.	PROPN
ajis02-3105	328	4	,	,	PUNCT
ajis02-3105	328	5	schlager	schlager	NOUN
ajis02-3105	328	6	,	,	PUNCT
ajis02-3105	328	7	t.	t.	PROPN
ajis02-3105	328	8	,	,	PUNCT
ajis02-3105	328	9	sprott	sprott	PROPN
ajis02-3105	328	10	,	,	PUNCT
ajis02-3105	328	11	d.	d.	PROPN
ajis02-3105	328	12	e.	e.	PROPN
ajis02-3105	328	13	,	,	PUNCT
ajis02-3105	328	14	&	&	CCONJ
ajis02-3105	328	15	herrmann	herrmann	PROPN
ajis02-3105	328	16	,	,	PUNCT
ajis02-3105	328	17	a.	a.	NOUN
ajis02-3105	328	18	(	(	PUNCT
ajis02-3105	328	19	2018	2018	NUM
ajis02-3105	328	20	)	)	PUNCT
ajis02-3105	328	21	.	.	PUNCT
ajis02-3105	329	1	gamified	gamifie	VERB
ajis02-3105	329	2	interactions	interaction	NOUN
ajis02-3105	329	3	:	:	PUNCT
ajis02-3105	329	4	whether	whether	SCONJ
ajis02-3105	329	5	,	,	PUNCT
ajis02-3105	329	6	when	when	SCONJ
ajis02-3105	329	7	,	,	PUNCT
ajis02-3105	329	8	and	and	CCONJ
ajis02-3105	329	9	how	how	SCONJ
ajis02-3105	329	10	games	game	NOUN
ajis02-3105	329	11	facilitate	facilitate	VERB
ajis02-3105	329	12	self	self	NOUN
ajis02-3105	329	13	–	–	PUNCT
ajis02-3105	329	14	brand	brand	NOUN
ajis02-3105	329	15	connections	connection	NOUN
ajis02-3105	329	16	.	.	PUNCT
ajis02-3105	330	1	journal	journal	NOUN
ajis02-3105	330	2	of	of	ADP
ajis02-3105	330	3	the	the	DET
ajis02-3105	330	4	academy	academy	NOUN
ajis02-3105	330	5	of	of	ADP
ajis02-3105	330	6	marketing	marketing	NOUN
ajis02-3105	330	7	science	science	NOUN
ajis02-3105	330	8	,	,	PUNCT
ajis02-3105	330	9	46(4	46(4	NOUN
ajis02-3105	330	10	)	)	PUNCT
ajis02-3105	330	11	,	,	PUNCT
ajis02-3105	330	12	652	652	NUM
ajis02-3105	330	13	-	-	SYM
ajis02-3105	330	14	673	673	NUM
ajis02-3105	330	15	.	.	PUNCT
ajis02-3105	331	1	bhattacharya	bhattacharya	PROPN
ajis02-3105	331	2	,	,	PUNCT
ajis02-3105	331	3	c.	c.	PROPN
ajis02-3105	331	4	b.	b.	PROPN
ajis02-3105	331	5	,	,	PUNCT
ajis02-3105	331	6	&	&	CCONJ
ajis02-3105	331	7	sen	sen	PROPN
ajis02-3105	331	8	,	,	PUNCT
ajis02-3105	331	9	s.	s.	PROPN
ajis02-3105	331	10	(	(	PUNCT
ajis02-3105	331	11	2003	2003	NUM
ajis02-3105	331	12	)	)	PUNCT
ajis02-3105	331	13	.	.	PUNCT
ajis02-3105	332	1	consumer	consumer	NOUN
ajis02-3105	332	2	–	–	PUNCT
ajis02-3105	332	3	company	company	NOUN
ajis02-3105	332	4	identification	identification	NOUN
ajis02-3105	332	5	:	:	PUNCT
ajis02-3105	332	6	a	a	DET
ajis02-3105	332	7	framework	framework	NOUN
ajis02-3105	332	8	for	for	ADP
ajis02-3105	332	9	understanding	understand	VERB
ajis02-3105	332	10	consumers	consumer	NOUN
ajis02-3105	332	11	’	'	PUNCT
ajis02-3105	332	12	relationships	relationship	NOUN
ajis02-3105	332	13	with	with	ADP
ajis02-3105	332	14	companies	company	NOUN
ajis02-3105	332	15	.	.	PUNCT
ajis02-3105	333	1	journal	journal	NOUN
ajis02-3105	333	2	of	of	ADP
ajis02-3105	333	3	marketing	marketing	NOUN
ajis02-3105	333	4	,	,	PUNCT
ajis02-3105	333	5	67(2	67(2	NUM
ajis02-3105	333	6	)	)	PUNCT
ajis02-3105	333	7	,	,	PUNCT
ajis02-3105	333	8	76	76	NUM
ajis02-3105	333	9	-	-	SYM
ajis02-3105	333	10	88	88	NUM
ajis02-3105	333	11	.	.	PUNCT
ajis02-3105	334	1	breidbach	breidbach	PROPN
ajis02-3105	334	2	,	,	PUNCT
ajis02-3105	334	3	c.	c.	PROPN
ajis02-3105	334	4	,	,	PUNCT
ajis02-3105	334	5	brodie	brodie	PROPN
ajis02-3105	334	6	,	,	PUNCT
ajis02-3105	334	7	r.	r.	PROPN
ajis02-3105	334	8	,	,	PUNCT
ajis02-3105	334	9	&	&	CCONJ
ajis02-3105	334	10	hollebeek	hollebeek	PROPN
ajis02-3105	334	11	,	,	PUNCT
ajis02-3105	334	12	l.	l.	PROPN
ajis02-3105	334	13	(	(	PUNCT
ajis02-3105	334	14	2014	2014	NUM
ajis02-3105	334	15	)	)	PUNCT
ajis02-3105	334	16	.	.	PUNCT
ajis02-3105	335	1	beyond	beyond	ADP
ajis02-3105	335	2	virtuality	virtuality	NOUN
ajis02-3105	335	3	:	:	PUNCT
ajis02-3105	335	4	from	from	ADP
ajis02-3105	335	5	engagement	engagement	NOUN
ajis02-3105	335	6	platforms	platform	NOUN
ajis02-3105	335	7	to	to	ADP
ajis02-3105	335	8	engagement	engagement	NOUN
ajis02-3105	335	9	ecosystems	ecosystem	NOUN
ajis02-3105	335	10	.	.	PUNCT
ajis02-3105	336	1	managing	manage	VERB
ajis02-3105	336	2	service	service	NOUN
ajis02-3105	336	3	quality	quality	NOUN
ajis02-3105	336	4	,	,	PUNCT
ajis02-3105	336	5	24(6	24(6	NUM
ajis02-3105	336	6	)	)	PUNCT
ajis02-3105	336	7	,	,	PUNCT
ajis02-3105	336	8	592–611	592–611	NUM
ajis02-3105	336	9	.	.	PUNCT
ajis02-3105	336	10	brakus	brakus	PROPN
ajis02-3105	336	11	,	,	PUNCT
ajis02-3105	336	12	j.	j.	PROPN
ajis02-3105	336	13	j.	j.	PROPN
ajis02-3105	336	14	,	,	PUNCT
ajis02-3105	336	15	schmitt	schmitt	PROPN
ajis02-3105	336	16	,	,	PUNCT
ajis02-3105	336	17	b.	b.	PROPN
ajis02-3105	336	18	h.	h.	PROPN
ajis02-3105	336	19	,	,	PUNCT
ajis02-3105	336	20	&	&	CCONJ
ajis02-3105	336	21	zarantonello	zarantonello	PROPN
ajis02-3105	336	22	,	,	PUNCT
ajis02-3105	336	23	l.	l.	PROPN
ajis02-3105	336	24	(	(	PUNCT
ajis02-3105	336	25	2009	2009	NUM
ajis02-3105	336	26	)	)	PUNCT
ajis02-3105	336	27	.	.	PUNCT
ajis02-3105	337	1	brand	brand	NOUN
ajis02-3105	337	2	experience	experience	NOUN
ajis02-3105	337	3	:	:	PUNCT
ajis02-3105	337	4	what	what	PRON
ajis02-3105	337	5	is	be	AUX
ajis02-3105	337	6	it	it	PRON
ajis02-3105	337	7	?	?	PUNCT
ajis02-3105	338	1	how	how	SCONJ
ajis02-3105	338	2	is	be	AUX
ajis02-3105	338	3	it	it	PRON
ajis02-3105	338	4	measured	measure	VERB
ajis02-3105	338	5	?	?	PUNCT
ajis02-3105	339	1	does	do	AUX
ajis02-3105	339	2	it	it	PRON
ajis02-3105	339	3	affect	affect	VERB
ajis02-3105	339	4	loyalty	loyalty	NOUN
ajis02-3105	339	5	?	?	PUNCT
ajis02-3105	340	1	journal	journal	NOUN
ajis02-3105	340	2	of	of	ADP
ajis02-3105	340	3	marketing	marketing	NOUN
ajis02-3105	340	4	,	,	PUNCT
ajis02-3105	340	5	73(3	73(3	NUM
ajis02-3105	340	6	)	)	PUNCT
ajis02-3105	340	7	,	,	PUNCT
ajis02-3105	340	8	52	52	NUM
ajis02-3105	340	9	-	-	SYM
ajis02-3105	340	10	68	68	NUM
ajis02-3105	340	11	.	.	PUNCT
ajis02-3105	341	1	brodie	brodie	PROPN
ajis02-3105	341	2	,	,	PUNCT
ajis02-3105	341	3	r.	r.	PROPN
ajis02-3105	341	4	j.	j.	PROPN
ajis02-3105	341	5	,	,	PUNCT
ajis02-3105	341	6	hollebeek	hollebeek	PROPN
ajis02-3105	341	7	,	,	PUNCT
ajis02-3105	341	8	l.	l.	PROPN
ajis02-3105	341	9	d.	d.	PROPN
ajis02-3105	341	10	,	,	PUNCT
ajis02-3105	341	11	jurić	jurić	PROPN
ajis02-3105	341	12	,	,	PUNCT
ajis02-3105	341	13	b.	b.	PROPN
ajis02-3105	341	14	,	,	PUNCT
ajis02-3105	341	15	&	&	CCONJ
ajis02-3105	341	16	ilić	ilić	ADJ
ajis02-3105	341	17	,	,	PUNCT
ajis02-3105	341	18	a.	a.	NOUN
ajis02-3105	341	19	(	(	PUNCT
ajis02-3105	341	20	2011	2011	NUM
ajis02-3105	341	21	)	)	PUNCT
ajis02-3105	341	22	.	.	PUNCT
ajis02-3105	342	1	customer	customer	NOUN
ajis02-3105	342	2	engagement	engagement	NOUN
ajis02-3105	342	3	:	:	PUNCT
ajis02-3105	342	4	conceptual	conceptual	ADJ
ajis02-3105	342	5	domain	domain	NOUN
ajis02-3105	342	6	,	,	PUNCT
ajis02-3105	342	7	fundamental	fundamental	ADJ
ajis02-3105	342	8	propositions	proposition	NOUN
ajis02-3105	342	9	,	,	PUNCT
ajis02-3105	342	10	and	and	CCONJ
ajis02-3105	342	11	implications	implication	NOUN
ajis02-3105	342	12	for	for	ADP
ajis02-3105	342	13	research	research	NOUN
ajis02-3105	342	14	.	.	PUNCT
ajis02-3105	343	1	journal	journal	NOUN
ajis02-3105	343	2	of	of	ADP
ajis02-3105	343	3	service	service	PROPN
ajis02-3105	343	4	r\research	r\research	NOUN
ajis02-3105	343	5	,	,	PUNCT
ajis02-3105	343	6	14(3	14(3	NUM
ajis02-3105	343	7	)	)	PUNCT
ajis02-3105	343	8	,	,	PUNCT
ajis02-3105	343	9	252	252	NUM
ajis02-3105	343	10	-	-	SYM
ajis02-3105	343	11	271	271	NUM
ajis02-3105	343	12	.	.	PUNCT
ajis02-3105	344	1	bruhn	bruhn	NOUN
ajis02-3105	344	2	,	,	PUNCT
ajis02-3105	344	3	m.	m.	NOUN
ajis02-3105	344	4	,	,	PUNCT
ajis02-3105	344	5	schnebelen	schnebelen	PROPN
ajis02-3105	344	6	,	,	PUNCT
ajis02-3105	344	7	s.	s.	PROPN
ajis02-3105	344	8	,	,	PUNCT
ajis02-3105	344	9	&	&	CCONJ
ajis02-3105	344	10	schäfer	schäfer	PROPN
ajis02-3105	344	11	,	,	PUNCT
ajis02-3105	344	12	d.	d.	PROPN
ajis02-3105	344	13	(	(	PUNCT
ajis02-3105	344	14	2014	2014	NUM
ajis02-3105	344	15	)	)	PUNCT
ajis02-3105	344	16	.	.	PUNCT
ajis02-3105	345	1	antecedents	antecedent	NOUN
ajis02-3105	345	2	and	and	CCONJ
ajis02-3105	345	3	consequences	consequence	NOUN
ajis02-3105	345	4	of	of	ADP
ajis02-3105	345	5	the	the	DET
ajis02-3105	345	6	quality	quality	NOUN
ajis02-3105	345	7	of	of	ADP
ajis02-3105	345	8	e	e	NOUN
ajis02-3105	345	9	-	-	NOUN
ajis02-3105	345	10	customer	customer	NOUN
ajis02-3105	345	11	-	-	PUNCT
ajis02-3105	345	12	to	to	ADP
ajis02-3105	345	13	-	-	PUNCT
ajis02-3105	345	14	customer	customer	NOUN
ajis02-3105	345	15	interactions	interaction	NOUN
ajis02-3105	345	16	in	in	ADP
ajis02-3105	345	17	b2b	b2b	NOUN
ajis02-3105	345	18	brand	brand	NOUN
ajis02-3105	345	19	communities	community	NOUN
ajis02-3105	345	20	.	.	PUNCT
ajis02-3105	346	1	industrial	industrial	ADJ
ajis02-3105	346	2	marketing	marketing	NOUN
ajis02-3105	346	3	management	management	NOUN
ajis02-3105	346	4	,	,	PUNCT
ajis02-3105	346	5	43(1	43(1	NOUN
ajis02-3105	346	6	)	)	PUNCT
ajis02-3105	346	7	,	,	PUNCT
ajis02-3105	346	8	164	164	NUM
ajis02-3105	346	9	-	-	SYM
ajis02-3105	346	10	176	176	NUM
ajis02-3105	346	11	.	.	PUNCT
ajis02-3105	347	1	choi	choi	PROPN
ajis02-3105	347	2	,	,	PUNCT
ajis02-3105	347	3	d.	d.	PROPN
ajis02-3105	347	4	h.	h.	PROPN
ajis02-3105	347	5	,	,	PUNCT
ajis02-3105	347	6	kim	kim	PROPN
ajis02-3105	347	7	,	,	PUNCT
ajis02-3105	347	8	j.	j.	PROPN
ajis02-3105	347	9	,	,	PUNCT
ajis02-3105	347	10	&	&	CCONJ
ajis02-3105	347	11	kim	kim	PROPN
ajis02-3105	347	12	,	,	PUNCT
ajis02-3105	347	13	s.	s.	PROPN
ajis02-3105	347	14	h.	h.	PROPN
ajis02-3105	347	15	(	(	PUNCT
ajis02-3105	347	16	2007	2007	NUM
ajis02-3105	347	17	)	)	PUNCT
ajis02-3105	347	18	.	.	PUNCT
ajis02-3105	348	1	erp	erp	PROPN
ajis02-3105	348	2	training	training	NOUN
ajis02-3105	348	3	with	with	ADP
ajis02-3105	348	4	a	a	DET
ajis02-3105	348	5	web	web	NOUN
ajis02-3105	348	6	-	-	PUNCT
ajis02-3105	348	7	based	base	VERB
ajis02-3105	348	8	electronic	electronic	ADJ
ajis02-3105	348	9	learning	learning	NOUN
ajis02-3105	348	10	system	system	NOUN
ajis02-3105	348	11	:	:	PUNCT
ajis02-3105	348	12	the	the	DET
ajis02-3105	348	13	flow	flow	NOUN
ajis02-3105	348	14	theory	theory	NOUN
ajis02-3105	348	15	perspective	perspective	NOUN
ajis02-3105	348	16	.	.	PUNCT
ajis02-3105	349	1	international	international	ADJ
ajis02-3105	349	2	journal	journal	PROPN
ajis02-3105	349	3	of	of	ADP
ajis02-3105	349	4	human	human	ADJ
ajis02-3105	349	5	-	-	PUNCT
ajis02-3105	349	6	computer	computer	NOUN
ajis02-3105	349	7	studies	study	NOUN
ajis02-3105	349	8	,	,	PUNCT
ajis02-3105	349	9	65(3	65(3	NOUN
ajis02-3105	349	10	)	)	PUNCT
ajis02-3105	349	11	,	,	PUNCT
ajis02-3105	349	12	223	223	NUM
ajis02-3105	349	13	-	-	SYM
ajis02-3105	349	14	243	243	NUM
ajis02-3105	349	15	.	.	PUNCT
ajis02-3105	350	1	conaway	conaway	PROPN
ajis02-3105	350	2	,	,	PUNCT
ajis02-3105	350	3	r.	r.	PROPN
ajis02-3105	350	4	,	,	PUNCT
ajis02-3105	350	5	&	&	CCONJ
ajis02-3105	350	6	garay	garay	NOUN
ajis02-3105	350	7	,	,	PUNCT
ajis02-3105	350	8	m.	m.	NOUN
ajis02-3105	350	9	c.	c.	PROPN
ajis02-3105	350	10	(	(	PUNCT
ajis02-3105	350	11	2014	2014	NUM
ajis02-3105	350	12	)	)	PUNCT
ajis02-3105	350	13	.	.	PUNCT
ajis02-3105	351	1	gamification	gamification	NOUN
ajis02-3105	351	2	and	and	CCONJ
ajis02-3105	351	3	service	service	NOUN
ajis02-3105	351	4	marketing	marketing	NOUN
ajis02-3105	351	5	.	.	PUNCT
ajis02-3105	352	1	springerplus	springerplus	PROPN
ajis02-3105	352	2	,	,	PUNCT
ajis02-3105	352	3	3(1	3(1	NUM
ajis02-3105	352	4	)	)	PUNCT
ajis02-3105	352	5	,	,	PUNCT
ajis02-3105	352	6	653	653	NUM
ajis02-3105	352	7	.	.	PUNCT
ajis02-3105	352	8	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	352	9	,	,	PUNCT
ajis02-3105	352	10	m.	m.	NOUN
ajis02-3105	352	11	,	,	PUNCT
ajis02-3105	352	12	&	&	CCONJ
ajis02-3105	352	13	csikzentmihaly	csikzentmihaly	PROPN
ajis02-3105	352	14	,	,	PUNCT
ajis02-3105	352	15	m.	m.	NOUN
ajis02-3105	352	16	(	(	PUNCT
ajis02-3105	352	17	1990	1990	NUM
ajis02-3105	352	18	)	)	PUNCT
ajis02-3105	352	19	.	.	PUNCT
ajis02-3105	353	1	flow	flow	NOUN
ajis02-3105	353	2	:	:	PUNCT
ajis02-3105	353	3	the	the	DET
ajis02-3105	353	4	psychology	psychology	NOUN
ajis02-3105	353	5	of	of	ADP
ajis02-3105	353	6	optimal	optimal	ADJ
ajis02-3105	353	7	experience	experience	NOUN
ajis02-3105	353	8	(	(	PUNCT
ajis02-3105	353	9	vol	vol	NOUN
ajis02-3105	353	10	.	.	NOUN
ajis02-3105	353	11	1990	1990	NUM
ajis02-3105	353	12	)	)	PUNCT
ajis02-3105	353	13	.	.	PUNCT
ajis02-3105	354	1	new	new	PROPN
ajis02-3105	354	2	york	york	PROPN
ajis02-3105	354	3	:	:	PUNCT
ajis02-3105	354	4	harper	harper	PROPN
ajis02-3105	354	5	&	&	CCONJ
ajis02-3105	354	6	row	row	PROPN
ajis02-3105	354	7	.	.	PUNCT
ajis02-3105	355	1	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	355	2	,	,	PUNCT
ajis02-3105	355	3	m.	m.	NOUN
ajis02-3105	355	4	,	,	PUNCT
ajis02-3105	355	5	&	&	CCONJ
ajis02-3105	355	6	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	355	7	,	,	PUNCT
ajis02-3105	355	8	i.	i.	PROPN
ajis02-3105	355	9	s.	s.	PROPN
ajis02-3105	355	10	(	(	PUNCT
ajis02-3105	355	11	eds	eds	PROPN
ajis02-3105	355	12	.	.	PUNCT
ajis02-3105	355	13	)	)	PUNCT
ajis02-3105	355	14	.	.	PUNCT
ajis02-3105	356	1	(	(	PUNCT
ajis02-3105	356	2	1992	1992	NUM
ajis02-3105	356	3	)	)	PUNCT
ajis02-3105	356	4	.	.	PUNCT
ajis02-3105	357	1	optimal	optimal	ADJ
ajis02-3105	357	2	experience	experience	NOUN
ajis02-3105	357	3	:	:	PUNCT
ajis02-3105	357	4	psychological	psychological	ADJ
ajis02-3105	357	5	studies	study	NOUN
ajis02-3105	357	6	of	of	ADP
ajis02-3105	357	7	flow	flow	NOUN
ajis02-3105	357	8	iin	iin	PROPN
ajis02-3105	357	9	consciousness	consciousness	NOUN
ajis02-3105	357	10	.	.	PUNCT
ajis02-3105	358	1	cambridge	cambridge	PROPN
ajis02-3105	358	2	university	university	PROPN
ajis02-3105	358	3	press	press	NOUN
ajis02-3105	358	4	.	.	PUNCT
ajis02-3105	359	1	australasian	australasian	ADJ
ajis02-3105	359	2	journal	journal	NOUN
ajis02-3105	359	3	of	of	ADP
ajis02-3105	359	4	information	information	NOUN
ajis02-3105	359	5	systems	system	NOUN
ajis02-3105	359	6	sangroya	sangroya	NOUN
ajis02-3105	359	7	,	,	PUNCT
ajis02-3105	359	8	yadav	yadav	PROPN
ajis02-3105	359	9	&	&	CCONJ
ajis02-3105	359	10	joshi	joshi	PROPN
ajis02-3105	359	11	2021	2021	NUM
ajis02-3105	359	12	,	,	PUNCT
ajis02-3105	359	13	vol	vol	NOUN
ajis02-3105	359	14	25	25	NUM
ajis02-3105	359	15	,	,	PUNCT
ajis02-3105	359	16	research	research	NOUN
ajis02-3105	359	17	on	on	ADP
ajis02-3105	359	18	consumer	consumer	NOUN
ajis02-3105	359	19	evaluation	evaluation	NOUN
ajis02-3105	359	20	gamified	gamifie	VERB
ajis02-3105	359	21	interaction	interaction	NOUN
ajis02-3105	359	22	of	of	ADP
ajis02-3105	359	23	mobile	mobile	ADJ
ajis02-3105	359	24	applications	application	NOUN
ajis02-3105	359	25	16	16	NUM
ajis02-3105	359	26	csikszentmihalyi	csikszentmihalyi	NOUN
ajis02-3105	359	27	,	,	PUNCT
ajis02-3105	359	28	m.	m.	NOUN
ajis02-3105	359	29	,	,	PUNCT
ajis02-3105	359	30	&	&	CCONJ
ajis02-3105	359	31	lefevre	lefevre	PROPN
ajis02-3105	359	32	,	,	PUNCT
ajis02-3105	359	33	j.	j.	PROPN
ajis02-3105	359	34	(	(	PUNCT
ajis02-3105	359	35	1989	1989	NUM
ajis02-3105	359	36	)	)	PUNCT
ajis02-3105	359	37	.	.	PUNCT
ajis02-3105	360	1	optimal	optimal	ADJ
ajis02-3105	360	2	experience	experience	NOUN
ajis02-3105	360	3	in	in	ADP
ajis02-3105	360	4	work	work	NOUN
ajis02-3105	360	5	and	and	CCONJ
ajis02-3105	360	6	leisure	leisure	NOUN
ajis02-3105	360	7	.	.	PUNCT
ajis02-3105	361	1	journal	journal	NOUN
ajis02-3105	361	2	of	of	ADP
ajis02-3105	361	3	personality	personality	NOUN
ajis02-3105	361	4	and	and	CCONJ
ajis02-3105	361	5	social	social	ADJ
ajis02-3105	361	6	psychology	psychology	NOUN
ajis02-3105	361	7	,	,	PUNCT
ajis02-3105	361	8	56(5	56(5	PROPN
ajis02-3105	361	9	)	)	PUNCT
ajis02-3105	361	10	,	,	PUNCT
ajis02-3105	361	11	815	815	NUM
ajis02-3105	361	12	.	.	PUNCT
ajis02-3105	361	13	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	361	14	,	,	PUNCT
ajis02-3105	361	15	m.	m.	NOUN
ajis02-3105	361	16	(	(	PUNCT
ajis02-3105	361	17	1975	1975	NUM
ajis02-3105	361	18	)	)	PUNCT
ajis02-3105	361	19	.	.	PUNCT
ajis02-3105	362	1	play	play	VERB
ajis02-3105	362	2	and	and	CCONJ
ajis02-3105	362	3	intrinsic	intrinsic	ADJ
ajis02-3105	362	4	rewards	reward	NOUN
ajis02-3105	362	5	.	.	PUNCT
ajis02-3105	363	1	journal	journal	NOUN
ajis02-3105	363	2	of	of	ADP
ajis02-3105	363	3	humanistic	humanistic	ADJ
ajis02-3105	363	4	psychology	psychology	NOUN
ajis02-3105	363	5	,	,	PUNCT
ajis02-3105	363	6	15(3	15(3	NUM
ajis02-3105	363	7	)	)	PUNCT
ajis02-3105	363	8	,	,	PUNCT
ajis02-3105	363	9	41	41	NUM
ajis02-3105	363	10	-	-	SYM
ajis02-3105	363	11	63	63	NUM
ajis02-3105	363	12	.	.	PUNCT
ajis02-3105	364	1	darejeh	darejeh	PROPN
ajis02-3105	364	2	,	,	PUNCT
ajis02-3105	364	3	a.	a.	PROPN
ajis02-3105	364	4	,	,	PUNCT
ajis02-3105	364	5	&	&	CCONJ
ajis02-3105	364	6	salim	salim	PROPN
ajis02-3105	364	7	,	,	PUNCT
ajis02-3105	364	8	s.	s.	PROPN
ajis02-3105	364	9	s.	s.	PROPN
ajis02-3105	364	10	(	(	PUNCT
ajis02-3105	364	11	2016	2016	NUM
ajis02-3105	364	12	)	)	PUNCT
ajis02-3105	364	13	.	.	PUNCT
ajis02-3105	365	1	gamification	gamification	NOUN
ajis02-3105	365	2	solutions	solution	NOUN
ajis02-3105	365	3	to	to	PART
ajis02-3105	365	4	enhance	enhance	VERB
ajis02-3105	365	5	software	software	NOUN
ajis02-3105	365	6	user	user	NOUN
ajis02-3105	365	7	engagement	engagement	NOUN
ajis02-3105	365	8	—	—	PUNCT
ajis02-3105	365	9	a	a	DET
ajis02-3105	365	10	systematic	systematic	ADJ
ajis02-3105	365	11	review	review	NOUN
ajis02-3105	365	12	.	.	PUNCT
ajis02-3105	366	1	international	international	ADJ
ajis02-3105	366	2	journal	journal	PROPN
ajis02-3105	366	3	of	of	ADP
ajis02-3105	366	4	human	human	ADJ
ajis02-3105	366	5	-	-	PUNCT
ajis02-3105	366	6	computer	computer	NOUN
ajis02-3105	366	7	interaction	interaction	NOUN
ajis02-3105	366	8	,	,	PUNCT
ajis02-3105	366	9	32(8	32(8	NUM
ajis02-3105	366	10	)	)	PUNCT
ajis02-3105	366	11	,	,	PUNCT
ajis02-3105	366	12	613	613	NUM
ajis02-3105	366	13	-	-	SYM
ajis02-3105	366	14	642	642	NUM
ajis02-3105	366	15	.	.	PUNCT
ajis02-3105	367	1	das	das	PROPN
ajis02-3105	367	2	,	,	PUNCT
ajis02-3105	367	3	g.	g.	PROPN
ajis02-3105	367	4	(	(	PUNCT
ajis02-3105	367	5	2014	2014	NUM
ajis02-3105	367	6	)	)	PUNCT
ajis02-3105	367	7	.	.	PUNCT
ajis02-3105	368	1	impacts	impact	NOUN
ajis02-3105	368	2	of	of	ADP
ajis02-3105	368	3	retail	retail	ADJ
ajis02-3105	368	4	brand	brand	NOUN
ajis02-3105	368	5	personality	personality	NOUN
ajis02-3105	368	6	and	and	CCONJ
ajis02-3105	368	7	self	self	NOUN
ajis02-3105	368	8	-	-	PUNCT
ajis02-3105	368	9	congruity	congruity	NOUN
ajis02-3105	368	10	on	on	ADP
ajis02-3105	368	11	store	store	NOUN
ajis02-3105	368	12	loyalty	loyalty	NOUN
ajis02-3105	368	13	:	:	PUNCT
ajis02-3105	368	14	the	the	DET
ajis02-3105	368	15	moderating	moderate	VERB
ajis02-3105	368	16	role	role	NOUN
ajis02-3105	368	17	of	of	ADP
ajis02-3105	368	18	gender	gender	NOUN
ajis02-3105	368	19	.	.	PUNCT
ajis02-3105	369	1	journal	journal	PROPN
ajis02-3105	369	2	of	of	ADP
ajis02-3105	369	3	retailing	retailing	NOUN
ajis02-3105	369	4	and	and	CCONJ
ajis02-3105	369	5	consumer	consumer	NOUN
ajis02-3105	369	6	services	service	NOUN
ajis02-3105	369	7	,	,	PUNCT
ajis02-3105	369	8	21(2	21(2	NUM
ajis02-3105	369	9	)	)	PUNCT
ajis02-3105	369	10	,	,	PUNCT
ajis02-3105	369	11	130	130	NUM
ajis02-3105	369	12	-	-	SYM
ajis02-3105	369	13	138	138	NUM
ajis02-3105	369	14	.	.	PUNCT
ajis02-3105	370	1	deterding	deterde	VERB
ajis02-3105	370	2	,	,	PUNCT
ajis02-3105	370	3	s.	s.	PROPN
ajis02-3105	370	4	,	,	PUNCT
ajis02-3105	370	5	dixon	dixon	PROPN
ajis02-3105	370	6	,	,	PUNCT
ajis02-3105	370	7	d.	d.	PROPN
ajis02-3105	370	8	,	,	PUNCT
ajis02-3105	370	9	khaled	khaled	PROPN
ajis02-3105	370	10	,	,	PUNCT
ajis02-3105	370	11	r.	r.	PROPN
ajis02-3105	370	12	,	,	PUNCT
ajis02-3105	370	13	&	&	CCONJ
ajis02-3105	370	14	nacke	nacke	PROPN
ajis02-3105	370	15	,	,	PUNCT
ajis02-3105	370	16	l.	l.	PROPN
ajis02-3105	370	17	(	(	PUNCT
ajis02-3105	370	18	2011	2011	NUM
ajis02-3105	370	19	,	,	PUNCT
ajis02-3105	370	20	september	september	PROPN
ajis02-3105	370	21	)	)	PUNCT
ajis02-3105	370	22	.	.	PUNCT
ajis02-3105	371	1	from	from	ADP
ajis02-3105	371	2	game	game	NOUN
ajis02-3105	371	3	design	design	NOUN
ajis02-3105	371	4	elements	element	NOUN
ajis02-3105	371	5	to	to	ADP
ajis02-3105	371	6	gamefulness	gamefulness	NOUN
ajis02-3105	371	7	:	:	PUNCT
ajis02-3105	371	8	defining	define	VERB
ajis02-3105	371	9	"	"	PUNCT
ajis02-3105	371	10	gamification	gamification	NOUN
ajis02-3105	371	11	"	"	PUNCT
ajis02-3105	371	12	.	.	PUNCT
ajis02-3105	372	1	in	in	ADP
ajis02-3105	372	2	proceedings	proceeding	NOUN
ajis02-3105	372	3	of	of	ADP
ajis02-3105	372	4	the	the	DET
ajis02-3105	372	5	15th	15th	ADJ
ajis02-3105	372	6	international	international	ADJ
ajis02-3105	372	7	academic	academic	ADJ
ajis02-3105	372	8	mindtrek	mindtrek	PROPN
ajis02-3105	372	9	conference	conference	NOUN
ajis02-3105	372	10	:	:	PUNCT
ajis02-3105	372	11	envisioning	envision	VERB
ajis02-3105	372	12	future	future	ADJ
ajis02-3105	372	13	media	medium	NOUN
ajis02-3105	372	14	environments	environment	NOUN
ajis02-3105	372	15	(	(	PUNCT
ajis02-3105	372	16	pp	pp	ADJ
ajis02-3105	372	17	.	.	PUNCT
ajis02-3105	373	1	9	9	NUM
ajis02-3105	373	2	-	-	SYM
ajis02-3105	373	3	15	15	NUM
ajis02-3105	373	4	)	)	PUNCT
ajis02-3105	373	5	.	.	PUNCT
ajis02-3105	374	1	drell	drell	PROPN
ajis02-3105	374	2	,	,	PUNCT
ajis02-3105	374	3	l.	l.	PROPN
ajis02-3105	374	4	(	(	PUNCT
ajis02-3105	374	5	2014	2014	NUM
ajis02-3105	374	6	)	)	PUNCT
ajis02-3105	374	7	.	.	PUNCT
ajis02-3105	375	1	an	an	DET
ajis02-3105	375	2	app	app	NOUN
ajis02-3105	375	3	a	a	DET
ajis02-3105	375	4	day	day	NOUN
ajis02-3105	375	5	keeps	keep	VERB
ajis02-3105	375	6	the	the	DET
ajis02-3105	375	7	doctor	doctor	NOUN
ajis02-3105	375	8	away	away	ADV
ajis02-3105	375	9	.	.	PUNCT
ajis02-3105	376	1	marketing	market	VERB
ajis02-3105	376	2	health	health	NOUN
ajis02-3105	376	3	services	service	NOUN
ajis02-3105	376	4	,	,	PUNCT
ajis02-3105	376	5	34(2	34(2	NUM
ajis02-3105	376	6	)	)	PUNCT
ajis02-3105	376	7	,	,	PUNCT
ajis02-3105	376	8	20	20	NUM
ajis02-3105	376	9	-	-	SYM
ajis02-3105	376	10	23	23	NUM
ajis02-3105	376	11	.	.	PUNCT
ajis02-3105	377	1	edvardsson	edvardsson	PROPN
ajis02-3105	377	2	,	,	PUNCT
ajis02-3105	377	3	b.	b.	PROPN
ajis02-3105	377	4	,	,	PUNCT
ajis02-3105	377	5	tronvoll	tronvoll	PROPN
ajis02-3105	377	6	,	,	PUNCT
ajis02-3105	377	7	b.	b.	PROPN
ajis02-3105	377	8	,	,	PUNCT
ajis02-3105	377	9	&	&	CCONJ
ajis02-3105	377	10	gruber	gruber	PROPN
ajis02-3105	377	11	,	,	PUNCT
ajis02-3105	377	12	t.	t.	PROPN
ajis02-3105	377	13	(	(	PUNCT
ajis02-3105	377	14	2011	2011	NUM
ajis02-3105	377	15	)	)	PUNCT
ajis02-3105	377	16	.	.	PUNCT
ajis02-3105	378	1	expanding	expand	VERB
ajis02-3105	378	2	understanding	understanding	NOUN
ajis02-3105	378	3	of	of	ADP
ajis02-3105	378	4	service	service	NOUN
ajis02-3105	378	5	exchange	exchange	NOUN
ajis02-3105	378	6	and	and	CCONJ
ajis02-3105	378	7	value	value	NOUN
ajis02-3105	378	8	co	co	NOUN
ajis02-3105	378	9	-	-	NOUN
ajis02-3105	378	10	creation	creation	NOUN
ajis02-3105	378	11	:	:	PUNCT
ajis02-3105	378	12	a	a	DET
ajis02-3105	378	13	social	social	ADJ
ajis02-3105	378	14	construction	construction	NOUN
ajis02-3105	378	15	approach	approach	NOUN
ajis02-3105	378	16	.	.	PUNCT
ajis02-3105	379	1	journal	journal	NOUN
ajis02-3105	379	2	of	of	ADP
ajis02-3105	379	3	the	the	DET
ajis02-3105	379	4	academy	academy	NOUN
ajis02-3105	379	5	of	of	ADP
ajis02-3105	379	6	marketing	marketing	NOUN
ajis02-3105	379	7	science	science	NOUN
ajis02-3105	379	8	,	,	PUNCT
ajis02-3105	379	9	39(2	39(2	NUM
ajis02-3105	379	10	)	)	PUNCT
ajis02-3105	379	11	,	,	PUNCT
ajis02-3105	379	12	327	327	NUM
ajis02-3105	379	13	-	-	SYM
ajis02-3105	379	14	339	339	NUM
ajis02-3105	379	15	.	.	PUNCT
ajis02-3105	380	1	engeser	engeser	NOUN
ajis02-3105	380	2	,	,	PUNCT
ajis02-3105	380	3	s.	s.	PROPN
ajis02-3105	380	4	,	,	PUNCT
ajis02-3105	380	5	&	&	CCONJ
ajis02-3105	380	6	rheinberg	rheinberg	PROPN
ajis02-3105	380	7	,	,	PUNCT
ajis02-3105	380	8	f.	f.	PROPN
ajis02-3105	380	9	(	(	PUNCT
ajis02-3105	380	10	2008	2008	NUM
ajis02-3105	380	11	)	)	PUNCT
ajis02-3105	380	12	.	.	PUNCT
ajis02-3105	381	1	flow	flow	NOUN
ajis02-3105	381	2	,	,	PUNCT
ajis02-3105	381	3	performance	performance	NOUN
ajis02-3105	381	4	and	and	CCONJ
ajis02-3105	381	5	moderators	moderator	NOUN
ajis02-3105	381	6	of	of	ADP
ajis02-3105	381	7	challenge	challenge	NOUN
ajis02-3105	381	8	-	-	PUNCT
ajis02-3105	381	9	skill	skill	NOUN
ajis02-3105	381	10	balance	balance	NOUN
ajis02-3105	381	11	.	.	PUNCT
ajis02-3105	382	1	motivation	motivation	NOUN
ajis02-3105	382	2	and	and	CCONJ
ajis02-3105	382	3	emotion	emotion	NOUN
ajis02-3105	382	4	,	,	PUNCT
ajis02-3105	382	5	32(3	32(3	NUM
ajis02-3105	382	6	)	)	PUNCT
ajis02-3105	382	7	,	,	PUNCT
ajis02-3105	382	8	158	158	NUM
ajis02-3105	382	9	-	-	SYM
ajis02-3105	382	10	172	172	NUM
ajis02-3105	382	11	.	.	PUNCT
ajis02-3105	383	1	erturan	erturan	ADJ
ajis02-3105	383	2	-	-	PUNCT
ajis02-3105	383	3	i̇lker	i̇lker	NOUN
ajis02-3105	383	4	,	,	PUNCT
ajis02-3105	383	5	g.	g.	PROPN
ajis02-3105	383	6	,	,	PUNCT
ajis02-3105	383	7	yu	yu	PROPN
ajis02-3105	383	8	,	,	PUNCT
ajis02-3105	383	9	c.	c.	PROPN
ajis02-3105	383	10	,	,	PUNCT
ajis02-3105	383	11	alemdaroglu	alemdaroglu	PROPN
ajis02-3105	383	12	,	,	PUNCT
ajis02-3105	383	13	u.	u.	PROPN
ajis02-3105	383	14	,	,	PUNCT
ajis02-3105	383	15	&	&	CCONJ
ajis02-3105	383	16	köklü	köklü	ADJ
ajis02-3105	383	17	,	,	PUNCT
ajis02-3105	383	18	y.	y.	PROPN
ajis02-3105	383	19	(	(	PUNCT
ajis02-3105	383	20	2018	2018	NUM
ajis02-3105	383	21	)	)	PUNCT
ajis02-3105	383	22	.	.	PUNCT
ajis02-3105	384	1	basic	basic	ADJ
ajis02-3105	384	2	psychological	psychological	ADJ
ajis02-3105	384	3	needs	need	NOUN
ajis02-3105	384	4	and	and	CCONJ
ajis02-3105	384	5	self	self	NOUN
ajis02-3105	384	6	-	-	PUNCT
ajis02-3105	384	7	determined	determine	VERB
ajis02-3105	384	8	motivation	motivation	NOUN
ajis02-3105	384	9	in	in	ADP
ajis02-3105	384	10	physical	physical	ADJ
ajis02-3105	384	11	education	education	NOUN
ajis02-3105	384	12	to	to	PART
ajis02-3105	384	13	predict	predict	VERB
ajis02-3105	384	14	health	health	NOUN
ajis02-3105	384	15	-	-	PUNCT
ajis02-3105	384	16	related	relate	VERB
ajis02-3105	384	17	fitness	fitness	NOUN
ajis02-3105	384	18	level	level	NOUN
ajis02-3105	384	19	.	.	PUNCT
ajis02-3105	385	1	escalas	escalas	PROPN
ajis02-3105	385	2	,	,	PUNCT
ajis02-3105	385	3	j.	j.	PROPN
ajis02-3105	385	4	e.	e.	PROPN
ajis02-3105	385	5	(	(	PUNCT
ajis02-3105	385	6	2004	2004	NUM
ajis02-3105	385	7	)	)	PUNCT
ajis02-3105	385	8	.	.	PUNCT
ajis02-3105	386	1	narrative	narrative	NOUN
ajis02-3105	386	2	processing	processing	NOUN
ajis02-3105	386	3	:	:	PUNCT
ajis02-3105	386	4	building	build	VERB
ajis02-3105	386	5	consumer	consumer	NOUN
ajis02-3105	386	6	connections	connection	NOUN
ajis02-3105	386	7	to	to	ADP
ajis02-3105	386	8	brands	brand	NOUN
ajis02-3105	386	9	.	.	PUNCT
ajis02-3105	387	1	journal	journal	PROPN
ajis02-3105	387	2	of	of	ADP
ajis02-3105	387	3	consumer	consumer	NOUN
ajis02-3105	387	4	psychology	psychology	NOUN
ajis02-3105	387	5	,	,	PUNCT
ajis02-3105	387	6	14(1	14(1	NUM
ajis02-3105	387	7	-	-	SYM
ajis02-3105	387	8	2	2	NUM
ajis02-3105	387	9	)	)	PUNCT
ajis02-3105	387	10	,	,	PUNCT
ajis02-3105	387	11	168	168	NUM
ajis02-3105	387	12	-	-	SYM
ajis02-3105	387	13	180	180	NUM
ajis02-3105	387	14	.	.	PUNCT
ajis02-3105	388	1	farzan	farzan	PROPN
ajis02-3105	388	2	,	,	PUNCT
ajis02-3105	388	3	r.	r.	PROPN
ajis02-3105	388	4	,	,	PUNCT
ajis02-3105	388	5	&	&	CCONJ
ajis02-3105	388	6	brusilovsky	brusilovsky	PROPN
ajis02-3105	388	7	,	,	PUNCT
ajis02-3105	388	8	p.	p.	NOUN
ajis02-3105	388	9	(	(	PUNCT
ajis02-3105	388	10	2011	2011	NUM
ajis02-3105	388	11	)	)	PUNCT
ajis02-3105	388	12	.	.	PUNCT
ajis02-3105	389	1	encouraging	encourage	VERB
ajis02-3105	389	2	user	user	NOUN
ajis02-3105	389	3	participation	participation	NOUN
ajis02-3105	389	4	in	in	ADP
ajis02-3105	389	5	a	a	DET
ajis02-3105	389	6	course	course	NOUN
ajis02-3105	389	7	recommender	recommender	NOUN
ajis02-3105	389	8	system	system	NOUN
ajis02-3105	389	9	:	:	PUNCT
ajis02-3105	389	10	an	an	DET
ajis02-3105	389	11	impact	impact	NOUN
ajis02-3105	389	12	on	on	ADP
ajis02-3105	389	13	user	user	NOUN
ajis02-3105	389	14	behavior	behavior	NOUN
ajis02-3105	389	15	.	.	PUNCT
ajis02-3105	390	1	computers	computer	NOUN
ajis02-3105	390	2	in	in	ADP
ajis02-3105	390	3	human	human	ADJ
ajis02-3105	390	4	behavior	behavior	NOUN
ajis02-3105	390	5	,	,	PUNCT
ajis02-3105	390	6	27(1	27(1	NUM
ajis02-3105	390	7	)	)	PUNCT
ajis02-3105	390	8	,	,	PUNCT
ajis02-3105	390	9	276	276	NUM
ajis02-3105	390	10	-	-	SYM
ajis02-3105	390	11	284	284	NUM
ajis02-3105	390	12	.	.	PUNCT
ajis02-3105	391	1	federoff	federoff	NOUN
ajis02-3105	391	2	,	,	PUNCT
ajis02-3105	391	3	m.	m.	NOUN
ajis02-3105	391	4	a.	a.	NOUN
ajis02-3105	391	5	(	(	PUNCT
ajis02-3105	391	6	2002	2002	NUM
ajis02-3105	391	7	)	)	PUNCT
ajis02-3105	391	8	.	.	PUNCT
ajis02-3105	392	1	heuristics	heuristic	NOUN
ajis02-3105	392	2	and	and	CCONJ
ajis02-3105	392	3	usability	usability	NOUN
ajis02-3105	392	4	guidelines	guideline	NOUN
ajis02-3105	392	5	for	for	ADP
ajis02-3105	392	6	the	the	DET
ajis02-3105	392	7	creation	creation	NOUN
ajis02-3105	392	8	and	and	CCONJ
ajis02-3105	392	9	evaluation	evaluation	NOUN
ajis02-3105	392	10	of	of	ADP
ajis02-3105	392	11	fun	fun	NOUN
ajis02-3105	392	12	in	in	ADP
ajis02-3105	392	13	video	video	NOUN
ajis02-3105	392	14	games	game	NOUN
ajis02-3105	392	15	(	(	PUNCT
ajis02-3105	392	16	doctoral	doctoral	ADJ
ajis02-3105	392	17	dissertation	dissertation	NOUN
ajis02-3105	392	18	,	,	PUNCT
ajis02-3105	392	19	indiana	indiana	PROPN
ajis02-3105	392	20	university	university	PROPN
ajis02-3105	392	21	)	)	PUNCT
ajis02-3105	392	22	.	.	PUNCT
ajis02-3105	393	1	fornell	fornell	PROPN
ajis02-3105	393	2	,	,	PUNCT
ajis02-3105	393	3	c.	c.	PROPN
ajis02-3105	393	4	,	,	PUNCT
ajis02-3105	393	5	&	&	CCONJ
ajis02-3105	393	6	larcker	larcker	PROPN
ajis02-3105	393	7	,	,	PUNCT
ajis02-3105	393	8	d.	d.	PROPN
ajis02-3105	393	9	f.	f.	PROPN
ajis02-3105	393	10	(	(	PUNCT
ajis02-3105	393	11	1981	1981	NUM
ajis02-3105	393	12	)	)	PUNCT
ajis02-3105	393	13	.	.	PUNCT
ajis02-3105	394	1	evaluating	evaluate	VERB
ajis02-3105	394	2	structural	structural	ADJ
ajis02-3105	394	3	equation	equation	NOUN
ajis02-3105	394	4	models	model	NOUN
ajis02-3105	394	5	with	with	ADP
ajis02-3105	394	6	unobservable	unobservable	ADJ
ajis02-3105	394	7	variables	variable	NOUN
ajis02-3105	394	8	and	and	CCONJ
ajis02-3105	394	9	measurement	measurement	NOUN
ajis02-3105	394	10	error	error	NOUN
ajis02-3105	394	11	.	.	PUNCT
ajis02-3105	395	1	journal	journal	NOUN
ajis02-3105	395	2	of	of	ADP
ajis02-3105	395	3	marketing	marketing	NOUN
ajis02-3105	395	4	research	research	NOUN
ajis02-3105	395	5	,	,	PUNCT
ajis02-3105	395	6	18(1	18(1	NUM
ajis02-3105	395	7	)	)	PUNCT
ajis02-3105	395	8	,	,	PUNCT
ajis02-3105	395	9	39	39	NUM
ajis02-3105	395	10	-	-	SYM
ajis02-3105	395	11	50	50	NUM
ajis02-3105	395	12	.	.	PUNCT
ajis02-3105	396	1	fu	fu	PROPN
ajis02-3105	396	2	,	,	PUNCT
ajis02-3105	396	3	f.	f.	PROPN
ajis02-3105	396	4	l.	l.	PROPN
ajis02-3105	396	5	,	,	PUNCT
ajis02-3105	396	6	su	su	PROPN
ajis02-3105	396	7	,	,	PUNCT
ajis02-3105	396	8	r.	r.	PROPN
ajis02-3105	396	9	c.	c.	PROPN
ajis02-3105	396	10	,	,	PUNCT
ajis02-3105	396	11	&	&	CCONJ
ajis02-3105	396	12	yu	yu	PROPN
ajis02-3105	396	13	,	,	PUNCT
ajis02-3105	396	14	s.	s.	PROPN
ajis02-3105	396	15	c.	c.	PROPN
ajis02-3105	396	16	(	(	PUNCT
ajis02-3105	396	17	2009	2009	NUM
ajis02-3105	396	18	)	)	PUNCT
ajis02-3105	396	19	.	.	PUNCT
ajis02-3105	397	1	egameflow	egameflow	NOUN
ajis02-3105	397	2	:	:	PUNCT
ajis02-3105	397	3	a	a	DET
ajis02-3105	397	4	scale	scale	NOUN
ajis02-3105	397	5	to	to	PART
ajis02-3105	397	6	measure	measure	VERB
ajis02-3105	397	7	learners	learner	NOUN
ajis02-3105	397	8	’	'	PUNCT
ajis02-3105	397	9	enjoyment	enjoyment	NOUN
ajis02-3105	397	10	of	of	ADP
ajis02-3105	397	11	e	e	NOUN
ajis02-3105	397	12	-	-	ADJ
ajis02-3105	397	13	learning	learning	ADJ
ajis02-3105	397	14	games	game	NOUN
ajis02-3105	397	15	.	.	PUNCT
ajis02-3105	398	1	computers	computer	NOUN
ajis02-3105	398	2	&	&	CCONJ
ajis02-3105	398	3	education	education	NOUN
ajis02-3105	398	4	,	,	PUNCT
ajis02-3105	398	5	52(1	52(1	NOUN
ajis02-3105	398	6	)	)	PUNCT
ajis02-3105	398	7	,	,	PUNCT
ajis02-3105	398	8	101	101	NUM
ajis02-3105	398	9	-	-	SYM
ajis02-3105	398	10	112	112	NUM
ajis02-3105	398	11	.	.	PUNCT
ajis02-3105	399	1	furby	furby	PROPN
ajis02-3105	399	2	,	,	PUNCT
ajis02-3105	399	3	l.	l.	PROPN
ajis02-3105	399	4	(	(	PUNCT
ajis02-3105	399	5	1978	1978	NUM
ajis02-3105	399	6	)	)	PUNCT
ajis02-3105	399	7	.	.	PUNCT
ajis02-3105	400	1	possession	possession	NOUN
ajis02-3105	400	2	in	in	ADP
ajis02-3105	400	3	humans	human	NOUN
ajis02-3105	400	4	:	:	PUNCT
ajis02-3105	400	5	an	an	DET
ajis02-3105	400	6	exploratory	exploratory	ADJ
ajis02-3105	400	7	study	study	NOUN
ajis02-3105	400	8	of	of	ADP
ajis02-3105	400	9	its	its	PRON
ajis02-3105	400	10	meaning	meaning	NOUN
ajis02-3105	400	11	and	and	CCONJ
ajis02-3105	400	12	motivation	motivation	NOUN
ajis02-3105	400	13	.	.	PUNCT
ajis02-3105	401	1	social	social	ADJ
ajis02-3105	401	2	behavior	behavior	NOUN
ajis02-3105	401	3	and	and	CCONJ
ajis02-3105	401	4	personality	personality	NOUN
ajis02-3105	401	5	:	:	PUNCT
ajis02-3105	401	6	an	an	DET
ajis02-3105	401	7	international	international	ADJ
ajis02-3105	401	8	journal	journal	NOUN
ajis02-3105	401	9	,	,	PUNCT
ajis02-3105	401	10	6(1	6(1	NUM
ajis02-3105	401	11	)	)	PUNCT
ajis02-3105	401	12	,	,	PUNCT
ajis02-3105	401	13	49	49	NUM
ajis02-3105	401	14	-	-	SYM
ajis02-3105	401	15	65	65	NUM
ajis02-3105	401	16	.	.	PUNCT
ajis02-3105	402	1	gerbing	gerbe	VERB
ajis02-3105	402	2	,	,	PUNCT
ajis02-3105	402	3	d.	d.	PROPN
ajis02-3105	402	4	w.	w.	PROPN
ajis02-3105	402	5	,	,	PUNCT
ajis02-3105	402	6	&	&	CCONJ
ajis02-3105	402	7	hamilton	hamilton	PROPN
ajis02-3105	402	8	,	,	PUNCT
ajis02-3105	402	9	j.	j.	PROPN
ajis02-3105	402	10	g.	g.	PROPN
ajis02-3105	402	11	(	(	PUNCT
ajis02-3105	402	12	1996	1996	NUM
ajis02-3105	402	13	)	)	PUNCT
ajis02-3105	402	14	.	.	PUNCT
ajis02-3105	403	1	viability	viability	NOUN
ajis02-3105	403	2	of	of	ADP
ajis02-3105	403	3	exploratory	exploratory	ADJ
ajis02-3105	403	4	factor	factor	NOUN
ajis02-3105	403	5	analysis	analysis	NOUN
ajis02-3105	403	6	as	as	ADP
ajis02-3105	403	7	a	a	DET
ajis02-3105	403	8	precursor	precursor	NOUN
ajis02-3105	403	9	to	to	ADP
ajis02-3105	403	10	confirmatory	confirmatory	ADJ
ajis02-3105	403	11	factor	factor	NOUN
ajis02-3105	403	12	analysis	analysis	NOUN
ajis02-3105	403	13	.	.	PUNCT
ajis02-3105	404	1	structural	structural	ADJ
ajis02-3105	404	2	equation	equation	NOUN
ajis02-3105	404	3	modeling	modeling	NOUN
ajis02-3105	404	4	:	:	PUNCT
ajis02-3105	404	5	a	a	DET
ajis02-3105	404	6	multidisciplinary	multidisciplinary	ADJ
ajis02-3105	404	7	journal	journal	NOUN
ajis02-3105	404	8	,	,	PUNCT
ajis02-3105	404	9	3(1	3(1	NUM
ajis02-3105	404	10	)	)	PUNCT
ajis02-3105	404	11	,	,	PUNCT
ajis02-3105	404	12	62	62	NUM
ajis02-3105	404	13	-	-	SYM
ajis02-3105	404	14	72	72	NUM
ajis02-3105	404	15	.	.	PUNCT
ajis02-3105	404	16	gould	gould	PROPN
ajis02-3105	404	17	,	,	PUNCT
ajis02-3105	404	18	s.	s.	PROPN
ajis02-3105	404	19	j.	j.	PROPN
ajis02-3105	404	20	,	,	PUNCT
ajis02-3105	404	21	&	&	CCONJ
ajis02-3105	404	22	weil	weil	PROPN
ajis02-3105	404	23	,	,	PUNCT
ajis02-3105	404	24	c.	c.	PROPN
ajis02-3105	404	25	e.	e.	PROPN
ajis02-3105	404	26	(	(	PUNCT
ajis02-3105	404	27	1991	1991	NUM
ajis02-3105	404	28	)	)	PUNCT
ajis02-3105	404	29	.	.	PUNCT
ajis02-3105	405	1	gift	gift	NOUN
ajis02-3105	405	2	-	-	PUNCT
ajis02-3105	405	3	giving	give	VERB
ajis02-3105	405	4	roles	role	NOUN
ajis02-3105	405	5	and	and	CCONJ
ajis02-3105	405	6	gender	gender	NOUN
ajis02-3105	405	7	self	self	NOUN
ajis02-3105	405	8	-	-	PUNCT
ajis02-3105	405	9	concepts	concept	NOUN
ajis02-3105	405	10	.	.	PUNCT
ajis02-3105	406	1	sex	sex	NOUN
ajis02-3105	406	2	roles	role	NOUN
ajis02-3105	406	3	,	,	PUNCT
ajis02-3105	406	4	24(910	24(910	NOUN
ajis02-3105	406	5	)	)	PUNCT
ajis02-3105	406	6	,	,	PUNCT
ajis02-3105	406	7	617	617	NUM
ajis02-3105	406	8	-	-	SYM
ajis02-3105	406	9	637	637	NUM
ajis02-3105	406	10	.	.	PUNCT
ajis02-3105	407	1	hamari	hamari	X
ajis02-3105	407	2	,	,	PUNCT
ajis02-3105	407	3	j.	j.	PROPN
ajis02-3105	407	4	,	,	PUNCT
ajis02-3105	407	5	&	&	CCONJ
ajis02-3105	407	6	koivisto	koivisto	PROPN
ajis02-3105	407	7	,	,	PUNCT
ajis02-3105	407	8	j.	j.	PROPN
ajis02-3105	407	9	(	(	PUNCT
ajis02-3105	407	10	2015	2015	NUM
ajis02-3105	407	11	)	)	PUNCT
ajis02-3105	407	12	.	.	PUNCT
ajis02-3105	408	1	why	why	SCONJ
ajis02-3105	408	2	do	do	AUX
ajis02-3105	408	3	people	people	NOUN
ajis02-3105	408	4	use	use	VERB
ajis02-3105	408	5	gamification	gamification	NOUN
ajis02-3105	408	6	services	service	NOUN
ajis02-3105	408	7	?	?	PUNCT
ajis02-3105	408	8	.	.	PUNCT
ajis02-3105	409	1	international	international	ADJ
ajis02-3105	409	2	journal	journal	PROPN
ajis02-3105	409	3	of	of	ADP
ajis02-3105	409	4	information	information	NOUN
ajis02-3105	409	5	management	management	NOUN
ajis02-3105	409	6	,	,	PUNCT
ajis02-3105	409	7	35(4	35(4	NUM
ajis02-3105	409	8	)	)	PUNCT
ajis02-3105	409	9	,	,	PUNCT
ajis02-3105	409	10	419	419	NUM
ajis02-3105	409	11	-	-	SYM
ajis02-3105	409	12	431	431	NUM
ajis02-3105	409	13	.	.	PUNCT
ajis02-3105	410	1	australasian	australasian	ADJ
ajis02-3105	410	2	journal	journal	NOUN
ajis02-3105	410	3	of	of	ADP
ajis02-3105	410	4	information	information	NOUN
ajis02-3105	410	5	systems	system	NOUN
ajis02-3105	410	6	sangroya	sangroya	NOUN
ajis02-3105	410	7	,	,	PUNCT
ajis02-3105	410	8	yadav	yadav	PROPN
ajis02-3105	410	9	&	&	CCONJ
ajis02-3105	410	10	joshi	joshi	PROPN
ajis02-3105	410	11	2021	2021	NUM
ajis02-3105	410	12	,	,	PUNCT
ajis02-3105	410	13	vol	vol	NOUN
ajis02-3105	410	14	25	25	NUM
ajis02-3105	410	15	,	,	PUNCT
ajis02-3105	410	16	research	research	NOUN
ajis02-3105	410	17	on	on	ADP
ajis02-3105	410	18	consumer	consumer	NOUN
ajis02-3105	410	19	evaluation	evaluation	NOUN
ajis02-3105	410	20	gamified	gamifie	VERB
ajis02-3105	410	21	interaction	interaction	NOUN
ajis02-3105	410	22	of	of	ADP
ajis02-3105	410	23	mobile	mobile	ADJ
ajis02-3105	410	24	applications	application	NOUN
ajis02-3105	410	25	17	17	NUM
ajis02-3105	410	26	hamari	hamari	X
ajis02-3105	410	27	,	,	PUNCT
ajis02-3105	410	28	j.	j.	PROPN
ajis02-3105	410	29	,	,	PUNCT
ajis02-3105	410	30	shernoff	shernoff	NOUN
ajis02-3105	410	31	,	,	PUNCT
ajis02-3105	410	32	d.	d.	PROPN
ajis02-3105	410	33	j.	j.	PROPN
ajis02-3105	410	34	,	,	PUNCT
ajis02-3105	410	35	rowe	rowe	PROPN
ajis02-3105	410	36	,	,	PUNCT
ajis02-3105	410	37	e.	e.	PROPN
ajis02-3105	410	38	,	,	PUNCT
ajis02-3105	410	39	coller	coller	PROPN
ajis02-3105	410	40	,	,	PUNCT
ajis02-3105	410	41	b.	b.	PROPN
ajis02-3105	410	42	,	,	PUNCT
ajis02-3105	410	43	asbell	asbell	PROPN
ajis02-3105	410	44	-	-	PUNCT
ajis02-3105	410	45	clarke	clarke	PROPN
ajis02-3105	410	46	,	,	PUNCT
ajis02-3105	410	47	j.	j.	PROPN
ajis02-3105	410	48	,	,	PUNCT
ajis02-3105	410	49	&	&	CCONJ
ajis02-3105	410	50	edwards	edwards	PROPN
ajis02-3105	410	51	,	,	PUNCT
ajis02-3105	410	52	t.	t.	PROPN
ajis02-3105	410	53	(	(	PUNCT
ajis02-3105	410	54	2016	2016	NUM
ajis02-3105	410	55	)	)	PUNCT
ajis02-3105	410	56	.	.	PUNCT
ajis02-3105	411	1	challenging	challenge	VERB
ajis02-3105	411	2	games	game	NOUN
ajis02-3105	411	3	help	help	VERB
ajis02-3105	411	4	students	student	NOUN
ajis02-3105	411	5	learn	learn	VERB
ajis02-3105	411	6	:	:	PUNCT
ajis02-3105	411	7	an	an	DET
ajis02-3105	411	8	empirical	empirical	ADJ
ajis02-3105	411	9	study	study	NOUN
ajis02-3105	411	10	on	on	ADP
ajis02-3105	411	11	engagement	engagement	NOUN
ajis02-3105	411	12	,	,	PUNCT
ajis02-3105	411	13	flow	flow	NOUN
ajis02-3105	411	14	and	and	CCONJ
ajis02-3105	411	15	immersion	immersion	NOUN
ajis02-3105	411	16	in	in	ADP
ajis02-3105	411	17	game	game	NOUN
ajis02-3105	411	18	-	-	PUNCT
ajis02-3105	411	19	based	base	VERB
ajis02-3105	411	20	learning	learning	NOUN
ajis02-3105	411	21	.	.	PUNCT
ajis02-3105	412	1	computers	computer	NOUN
ajis02-3105	412	2	in	in	ADP
ajis02-3105	412	3	human	human	ADJ
ajis02-3105	412	4	behavior	behavior	NOUN
ajis02-3105	412	5	,	,	PUNCT
ajis02-3105	412	6	54	54	NUM
ajis02-3105	412	7	,	,	PUNCT
ajis02-3105	412	8	170	170	NUM
ajis02-3105	412	9	-	-	SYM
ajis02-3105	412	10	179	179	NUM
ajis02-3105	412	11	.	.	PUNCT
ajis02-3105	413	1	hammedi	hammedi	PROPN
ajis02-3105	413	2	,	,	PUNCT
ajis02-3105	413	3	w.	w.	PROPN
ajis02-3105	413	4	,	,	PUNCT
ajis02-3105	413	5	leclerq	leclerq	PROPN
ajis02-3105	413	6	,	,	PUNCT
ajis02-3105	413	7	t.	t.	PROPN
ajis02-3105	413	8	,	,	PUNCT
ajis02-3105	413	9	&	&	CCONJ
ajis02-3105	413	10	van	van	PROPN
ajis02-3105	413	11	riel	riel	PROPN
ajis02-3105	413	12	,	,	PUNCT
ajis02-3105	413	13	a.	a.	PROPN
ajis02-3105	413	14	c.	c.	PROPN
ajis02-3105	413	15	(	(	PUNCT
ajis02-3105	413	16	2017	2017	NUM
ajis02-3105	413	17	)	)	PUNCT
ajis02-3105	413	18	.	.	PUNCT
ajis02-3105	414	1	the	the	DET
ajis02-3105	414	2	use	use	NOUN
ajis02-3105	414	3	of	of	ADP
ajis02-3105	414	4	gamification	gamification	NOUN
ajis02-3105	414	5	mechanics	mechanic	NOUN
ajis02-3105	414	6	to	to	PART
ajis02-3105	414	7	increase	increase	VERB
ajis02-3105	414	8	employee	employee	NOUN
ajis02-3105	414	9	and	and	CCONJ
ajis02-3105	414	10	user	user	NOUN
ajis02-3105	414	11	engagement	engagement	NOUN
ajis02-3105	414	12	in	in	ADP
ajis02-3105	414	13	participative	participative	ADJ
ajis02-3105	414	14	healthcare	healthcare	NOUN
ajis02-3105	414	15	services	services	PROPN
ajis02-3105	414	16	.	.	PUNCT
ajis02-3105	415	1	journal	journal	PROPN
ajis02-3105	415	2	of	of	ADP
ajis02-3105	415	3	service	service	NOUN
ajis02-3105	415	4	management	management	NOUN
ajis02-3105	415	5	.	.	PUNCT
ajis02-3105	416	1	harmeling	harmeling	PROPN
ajis02-3105	416	2	,	,	PUNCT
ajis02-3105	416	3	c.	c.	PROPN
ajis02-3105	416	4	m.	m.	PROPN
ajis02-3105	416	5	,	,	PUNCT
ajis02-3105	416	6	moffett	moffett	PROPN
ajis02-3105	416	7	,	,	PUNCT
ajis02-3105	416	8	j.	j.	PROPN
ajis02-3105	416	9	w.	w.	PROPN
ajis02-3105	416	10	,	,	PUNCT
ajis02-3105	416	11	arnold	arnold	PROPN
ajis02-3105	416	12	,	,	PUNCT
ajis02-3105	416	13	m.	m.	NOUN
ajis02-3105	416	14	j.	j.	PROPN
ajis02-3105	416	15	,	,	PUNCT
ajis02-3105	416	16	&	&	CCONJ
ajis02-3105	416	17	carlson	carlson	PROPN
ajis02-3105	416	18	,	,	PUNCT
ajis02-3105	416	19	b.	b.	PROPN
ajis02-3105	416	20	d.	d.	PROPN
ajis02-3105	416	21	(	(	PUNCT
ajis02-3105	416	22	2017	2017	NUM
ajis02-3105	416	23	)	)	PUNCT
ajis02-3105	416	24	.	.	PUNCT
ajis02-3105	417	1	toward	toward	ADP
ajis02-3105	417	2	a	a	DET
ajis02-3105	417	3	theory	theory	NOUN
ajis02-3105	417	4	of	of	ADP
ajis02-3105	417	5	customer	customer	NOUN
ajis02-3105	417	6	engagement	engagement	NOUN
ajis02-3105	417	7	marketing	marketing	NOUN
ajis02-3105	417	8	.	.	PUNCT
ajis02-3105	418	1	journal	journal	NOUN
ajis02-3105	418	2	of	of	ADP
ajis02-3105	418	3	the	the	DET
ajis02-3105	418	4	academy	academy	NOUN
ajis02-3105	418	5	of	of	ADP
ajis02-3105	418	6	marketing	marketing	NOUN
ajis02-3105	418	7	science	science	NOUN
ajis02-3105	418	8	,	,	PUNCT
ajis02-3105	418	9	45(3	45(3	NUM
ajis02-3105	418	10	)	)	PUNCT
ajis02-3105	418	11	,	,	PUNCT
ajis02-3105	418	12	312	312	NUM
ajis02-3105	418	13	-	-	SYM
ajis02-3105	418	14	335	335	NUM
ajis02-3105	418	15	.	.	PUNCT
ajis02-3105	419	1	harwood	harwood	NOUN
ajis02-3105	419	2	,	,	PUNCT
ajis02-3105	419	3	t.	t.	PROPN
ajis02-3105	419	4	,	,	PUNCT
ajis02-3105	419	5	&	&	CCONJ
ajis02-3105	419	6	garry	garry	PROPN
ajis02-3105	419	7	,	,	PUNCT
ajis02-3105	419	8	t.	t.	PROPN
ajis02-3105	419	9	(	(	PUNCT
ajis02-3105	419	10	2015	2015	NUM
ajis02-3105	419	11	)	)	PUNCT
ajis02-3105	419	12	.	.	PUNCT
ajis02-3105	420	1	an	an	DET
ajis02-3105	420	2	investigation	investigation	NOUN
ajis02-3105	420	3	into	into	ADP
ajis02-3105	420	4	gamification	gamification	NOUN
ajis02-3105	420	5	as	as	ADP
ajis02-3105	420	6	a	a	DET
ajis02-3105	420	7	customer	customer	NOUN
ajis02-3105	420	8	engagement	engagement	NOUN
ajis02-3105	420	9	experience	experience	NOUN
ajis02-3105	420	10	environment	environment	PROPN
ajis02-3105	420	11	.	.	PUNCT
ajis02-3105	421	1	journal	journal	PROPN
ajis02-3105	421	2	of	of	ADP
ajis02-3105	421	3	services	service	NOUN
ajis02-3105	421	4	marketing	marketing	NOUN
ajis02-3105	421	5	.	.	PUNCT
ajis02-3105	422	1	29(6/7	29(6/7	NUM
ajis02-3105	422	2	)	)	PUNCT
ajis02-3105	422	3	,	,	PUNCT
ajis02-3105	422	4	533	533	NUM
ajis02-3105	422	5	-	-	SYM
ajis02-3105	422	6	546	546	NUM
ajis02-3105	422	7	.	.	PUNCT
ajis02-3105	423	1	ho	ho	PROPN
ajis02-3105	423	2	,	,	PUNCT
ajis02-3105	423	3	l.	l.	PROPN
ajis02-3105	423	4	a.	a.	PROPN
ajis02-3105	423	5	,	,	PUNCT
ajis02-3105	423	6	&	&	CCONJ
ajis02-3105	423	7	kuo	kuo	PROPN
ajis02-3105	423	8	,	,	PUNCT
ajis02-3105	423	9	t.	t.	PROPN
ajis02-3105	423	10	h.	h.	PROPN
ajis02-3105	423	11	(	(	PUNCT
ajis02-3105	423	12	2010	2010	NUM
ajis02-3105	423	13	)	)	PUNCT
ajis02-3105	423	14	.	.	PUNCT
ajis02-3105	424	1	how	how	SCONJ
ajis02-3105	424	2	can	can	AUX
ajis02-3105	424	3	one	one	PRON
ajis02-3105	424	4	amplify	amplify	VERB
ajis02-3105	424	5	the	the	DET
ajis02-3105	424	6	effect	effect	NOUN
ajis02-3105	424	7	of	of	ADP
ajis02-3105	424	8	e	e	NOUN
ajis02-3105	424	9	-	-	NOUN
ajis02-3105	424	10	learning	learning	NOUN
ajis02-3105	424	11	?	?	PUNCT
ajis02-3105	425	1	an	an	DET
ajis02-3105	425	2	examination	examination	NOUN
ajis02-3105	425	3	of	of	ADP
ajis02-3105	425	4	high	high	ADJ
ajis02-3105	425	5	-	-	PUNCT
ajis02-3105	425	6	tech	tech	NOUN
ajis02-3105	425	7	employees	employee	NOUN
ajis02-3105	425	8	’	’	PART
ajis02-3105	425	9	computer	computer	NOUN
ajis02-3105	425	10	attitude	attitude	NOUN
ajis02-3105	425	11	and	and	CCONJ
ajis02-3105	425	12	flow	flow	NOUN
ajis02-3105	425	13	experience	experience	NOUN
ajis02-3105	425	14	.	.	PUNCT
ajis02-3105	426	1	computers	computer	NOUN
ajis02-3105	426	2	in	in	ADP
ajis02-3105	426	3	human	human	ADJ
ajis02-3105	426	4	behavior	behavior	NOUN
ajis02-3105	426	5	,	,	PUNCT
ajis02-3105	426	6	26(1	26(1	NUM
ajis02-3105	426	7	)	)	PUNCT
ajis02-3105	426	8	,	,	PUNCT
ajis02-3105	426	9	23	23	NUM
ajis02-3105	426	10	-	-	SYM
ajis02-3105	426	11	31	31	NUM
ajis02-3105	426	12	.	.	PUNCT
ajis02-3105	426	13	hoffman	hoffman	PROPN
ajis02-3105	426	14	,	,	PUNCT
ajis02-3105	426	15	d.	d.	PROPN
ajis02-3105	426	16	l.	l.	PROPN
ajis02-3105	426	17	,	,	PUNCT
ajis02-3105	426	18	&	&	CCONJ
ajis02-3105	426	19	novak	novak	PROPN
ajis02-3105	426	20	,	,	PUNCT
ajis02-3105	426	21	t.	t.	PROPN
ajis02-3105	426	22	p.	p.	PROPN
ajis02-3105	426	23	(	(	PUNCT
ajis02-3105	426	24	1996	1996	NUM
ajis02-3105	426	25	)	)	PUNCT
ajis02-3105	426	26	.	.	PUNCT
ajis02-3105	427	1	marketing	marketing	NOUN
ajis02-3105	427	2	in	in	ADP
ajis02-3105	427	3	hypermedia	hypermedia	NOUN
ajis02-3105	427	4	computer	computer	NOUN
ajis02-3105	427	5	-	-	PUNCT
ajis02-3105	427	6	mediated	mediate	VERB
ajis02-3105	427	7	environments	environment	NOUN
ajis02-3105	427	8	:	:	PUNCT
ajis02-3105	427	9	conceptual	conceptual	ADJ
ajis02-3105	427	10	foundations	foundation	NOUN
ajis02-3105	427	11	.	.	PUNCT
ajis02-3105	428	1	journal	journal	NOUN
ajis02-3105	428	2	of	of	ADP
ajis02-3105	428	3	marketing	marketing	NOUN
ajis02-3105	428	4	,	,	PUNCT
ajis02-3105	428	5	60(3	60(3	NOUN
ajis02-3105	428	6	)	)	PUNCT
ajis02-3105	428	7	,	,	PUNCT
ajis02-3105	428	8	50	50	NUM
ajis02-3105	428	9	-	-	SYM
ajis02-3105	428	10	68	68	NUM
ajis02-3105	428	11	.	.	PUNCT
ajis02-3105	429	1	holbrook	holbrook	PROPN
ajis02-3105	429	2	,	,	PUNCT
ajis02-3105	429	3	m.	m.	PROPN
ajis02-3105	429	4	b.	b.	PROPN
ajis02-3105	429	5	,	,	PUNCT
ajis02-3105	429	6	chestnut	chestnut	PROPN
ajis02-3105	429	7	,	,	PUNCT
ajis02-3105	429	8	r.	r.	PROPN
ajis02-3105	429	9	w.	w.	PROPN
ajis02-3105	429	10	,	,	PUNCT
ajis02-3105	429	11	oliva	oliva	PROPN
ajis02-3105	429	12	,	,	PUNCT
ajis02-3105	429	13	t.	t.	PROPN
ajis02-3105	429	14	a.	a.	PROPN
ajis02-3105	429	15	,	,	PUNCT
ajis02-3105	429	16	&	&	CCONJ
ajis02-3105	429	17	greenleaf	greenleaf	PROPN
ajis02-3105	429	18	,	,	PUNCT
ajis02-3105	429	19	e.	e.	PROPN
ajis02-3105	429	20	a.	a.	PROPN
ajis02-3105	429	21	(	(	PUNCT
ajis02-3105	429	22	1984	1984	NUM
ajis02-3105	429	23	)	)	PUNCT
ajis02-3105	429	24	.	.	PUNCT
ajis02-3105	430	1	play	play	VERB
ajis02-3105	430	2	as	as	ADP
ajis02-3105	430	3	a	a	DET
ajis02-3105	430	4	consumption	consumption	NOUN
ajis02-3105	430	5	experience	experience	NOUN
ajis02-3105	430	6	:	:	PUNCT
ajis02-3105	430	7	the	the	DET
ajis02-3105	430	8	roles	role	NOUN
ajis02-3105	430	9	of	of	ADP
ajis02-3105	430	10	emotions	emotion	NOUN
ajis02-3105	430	11	,	,	PUNCT
ajis02-3105	430	12	performance	performance	NOUN
ajis02-3105	430	13	,	,	PUNCT
ajis02-3105	430	14	and	and	CCONJ
ajis02-3105	430	15	personality	personality	NOUN
ajis02-3105	430	16	in	in	ADP
ajis02-3105	430	17	the	the	DET
ajis02-3105	430	18	enjoyment	enjoyment	NOUN
ajis02-3105	430	19	of	of	ADP
ajis02-3105	430	20	games	game	NOUN
ajis02-3105	430	21	.	.	PUNCT
ajis02-3105	431	1	journal	journal	PROPN
ajis02-3105	431	2	of	of	ADP
ajis02-3105	431	3	consumer	consumer	NOUN
ajis02-3105	431	4	research	research	NOUN
ajis02-3105	431	5	,	,	PUNCT
ajis02-3105	431	6	11(2	11(2	NOUN
ajis02-3105	431	7	)	)	PUNCT
ajis02-3105	431	8	,	,	PUNCT
ajis02-3105	431	9	728	728	NUM
ajis02-3105	431	10	-	-	SYM
ajis02-3105	431	11	739	739	NUM
ajis02-3105	431	12	.	.	PUNCT
ajis02-3105	431	13	hollebeek	hollebeek	NOUN
ajis02-3105	431	14	,	,	PUNCT
ajis02-3105	431	15	l.	l.	PROPN
ajis02-3105	431	16	(	(	PUNCT
ajis02-3105	431	17	2011	2011	NUM
ajis02-3105	431	18	)	)	PUNCT
ajis02-3105	431	19	.	.	PUNCT
ajis02-3105	432	1	exploring	explore	VERB
ajis02-3105	432	2	customer	customer	NOUN
ajis02-3105	432	3	brand	brand	NOUN
ajis02-3105	432	4	engagement	engagement	NOUN
ajis02-3105	432	5	:	:	PUNCT
ajis02-3105	432	6	definition	definition	NOUN
ajis02-3105	432	7	and	and	CCONJ
ajis02-3105	432	8	themes	theme	NOUN
ajis02-3105	432	9	.	.	PUNCT
ajis02-3105	433	1	journal	journal	NOUN
ajis02-3105	433	2	of	of	ADP
ajis02-3105	433	3	strategic	strategic	ADJ
ajis02-3105	433	4	marketing	marketing	NOUN
ajis02-3105	433	5	,	,	PUNCT
ajis02-3105	433	6	19(7	19(7	PROPN
ajis02-3105	433	7	)	)	PUNCT
ajis02-3105	433	8	,	,	PUNCT
ajis02-3105	433	9	555	555	NUM
ajis02-3105	433	10	-	-	SYM
ajis02-3105	433	11	573	573	NUM
ajis02-3105	433	12	.	.	PUNCT
ajis02-3105	434	1	hollebeek	hollebeek	NOUN
ajis02-3105	434	2	,	,	PUNCT
ajis02-3105	434	3	l.	l.	PROPN
ajis02-3105	434	4	d.	d.	PROPN
ajis02-3105	434	5	,	,	PUNCT
ajis02-3105	434	6	glynn	glynn	PROPN
ajis02-3105	434	7	,	,	PUNCT
ajis02-3105	434	8	m.	m.	NOUN
ajis02-3105	434	9	s.	s.	PROPN
ajis02-3105	434	10	,	,	PUNCT
ajis02-3105	434	11	&	&	CCONJ
ajis02-3105	434	12	brodie	brodie	PROPN
ajis02-3105	434	13	,	,	PUNCT
ajis02-3105	434	14	r.	r.	PROPN
ajis02-3105	434	15	j.	j.	PROPN
ajis02-3105	434	16	(	(	PUNCT
ajis02-3105	434	17	2014	2014	NUM
ajis02-3105	434	18	)	)	PUNCT
ajis02-3105	434	19	.	.	PUNCT
ajis02-3105	435	1	consumer	consumer	NOUN
ajis02-3105	435	2	brand	brand	NOUN
ajis02-3105	435	3	engagement	engagement	NOUN
ajis02-3105	435	4	in	in	ADP
ajis02-3105	435	5	social	social	ADJ
ajis02-3105	435	6	media	medium	NOUN
ajis02-3105	435	7	:	:	PUNCT
ajis02-3105	435	8	conceptualization	conceptualization	NOUN
ajis02-3105	435	9	,	,	PUNCT
ajis02-3105	435	10	scale	scale	NOUN
ajis02-3105	435	11	development	development	NOUN
ajis02-3105	435	12	and	and	CCONJ
ajis02-3105	435	13	validation	validation	NOUN
ajis02-3105	435	14	.	.	PUNCT
ajis02-3105	436	1	journal	journal	NOUN
ajis02-3105	436	2	of	of	ADP
ajis02-3105	436	3	interactive	interactive	ADJ
ajis02-3105	436	4	marketing	marketing	NOUN
ajis02-3105	436	5	,	,	PUNCT
ajis02-3105	436	6	28(2	28(2	NUM
ajis02-3105	436	7	)	)	PUNCT
ajis02-3105	436	8	,	,	PUNCT
ajis02-3105	436	9	149	149	NUM
ajis02-3105	436	10	-	-	SYM
ajis02-3105	436	11	165	165	NUM
ajis02-3105	436	12	.	.	PUNCT
ajis02-3105	437	1	hsu	hsu	PROPN
ajis02-3105	437	2	,	,	PUNCT
ajis02-3105	437	3	c.	c.	PROPN
ajis02-3105	437	4	l.	l.	PROPN
ajis02-3105	437	5	,	,	PUNCT
ajis02-3105	437	6	&	&	CCONJ
ajis02-3105	437	7	lu	lu	PROPN
ajis02-3105	437	8	,	,	PUNCT
ajis02-3105	437	9	h.	h.	PROPN
ajis02-3105	437	10	p.	p.	PROPN
ajis02-3105	437	11	(	(	PUNCT
ajis02-3105	437	12	2004	2004	NUM
ajis02-3105	437	13	)	)	PUNCT
ajis02-3105	437	14	.	.	PUNCT
ajis02-3105	438	1	why	why	SCONJ
ajis02-3105	438	2	do	do	AUX
ajis02-3105	438	3	people	people	NOUN
ajis02-3105	438	4	play	play	VERB
ajis02-3105	438	5	on	on	ADP
ajis02-3105	438	6	-	-	PUNCT
ajis02-3105	438	7	line	line	NOUN
ajis02-3105	438	8	games	game	NOUN
ajis02-3105	438	9	?	?	PUNCT
ajis02-3105	439	1	an	an	DET
ajis02-3105	439	2	extended	extended	ADJ
ajis02-3105	439	3	tam	tam	NOUN
ajis02-3105	439	4	with	with	ADP
ajis02-3105	439	5	social	social	ADJ
ajis02-3105	439	6	influences	influence	NOUN
ajis02-3105	439	7	and	and	CCONJ
ajis02-3105	439	8	flow	flow	NOUN
ajis02-3105	439	9	experience	experience	NOUN
ajis02-3105	439	10	.	.	PUNCT
ajis02-3105	440	1	information	information	NOUN
ajis02-3105	440	2	&	&	CCONJ
ajis02-3105	440	3	management	management	PROPN
ajis02-3105	440	4	,	,	PUNCT
ajis02-3105	440	5	41(7	41(7	PROPN
ajis02-3105	440	6	)	)	PUNCT
ajis02-3105	440	7	,	,	PUNCT
ajis02-3105	440	8	853	853	NUM
ajis02-3105	440	9	-	-	SYM
ajis02-3105	440	10	868	868	NUM
ajis02-3105	440	11	.	.	PUNCT
ajis02-3105	441	1	huang	huang	PROPN
ajis02-3105	441	2	,	,	PUNCT
ajis02-3105	441	3	h.	h.	PROPN
ajis02-3105	441	4	c.	c.	PROPN
ajis02-3105	441	5	,	,	PUNCT
ajis02-3105	441	6	cheng	cheng	PROPN
ajis02-3105	441	7	,	,	PUNCT
ajis02-3105	441	8	t.	t.	PROPN
ajis02-3105	441	9	c.	c.	PROPN
ajis02-3105	441	10	e.	e.	PROPN
ajis02-3105	441	11	,	,	PUNCT
ajis02-3105	441	12	huang	huang	PROPN
ajis02-3105	441	13	,	,	PUNCT
ajis02-3105	441	14	w.	w.	PROPN
ajis02-3105	441	15	f.	f.	PROPN
ajis02-3105	441	16	,	,	PUNCT
ajis02-3105	441	17	&	&	CCONJ
ajis02-3105	441	18	teng	teng	PROPN
ajis02-3105	441	19	,	,	PUNCT
ajis02-3105	441	20	c.	c.	PROPN
ajis02-3105	441	21	i.	i.	PROPN
ajis02-3105	441	22	(	(	PUNCT
ajis02-3105	441	23	2018	2018	NUM
ajis02-3105	441	24	)	)	PUNCT
ajis02-3105	441	25	.	.	PUNCT
ajis02-3105	442	1	impact	impact	NOUN
ajis02-3105	442	2	of	of	ADP
ajis02-3105	442	3	online	online	ADJ
ajis02-3105	442	4	gamers	gamer	NOUN
ajis02-3105	442	5	’	'	PUNCT
ajis02-3105	442	6	personality	personality	NOUN
ajis02-3105	442	7	traits	trait	NOUN
ajis02-3105	442	8	on	on	ADP
ajis02-3105	442	9	interdependence	interdependence	NOUN
ajis02-3105	442	10	,	,	PUNCT
ajis02-3105	442	11	network	network	NOUN
ajis02-3105	442	12	convergence	convergence	NOUN
ajis02-3105	442	13	,	,	PUNCT
ajis02-3105	442	14	and	and	CCONJ
ajis02-3105	442	15	continuance	continuance	NOUN
ajis02-3105	442	16	intention	intention	NOUN
ajis02-3105	442	17	:	:	PUNCT
ajis02-3105	442	18	perspective	perspective	NOUN
ajis02-3105	442	19	of	of	ADP
ajis02-3105	442	20	social	social	ADJ
ajis02-3105	442	21	exchange	exchange	NOUN
ajis02-3105	442	22	theory	theory	NOUN
ajis02-3105	442	23	.	.	PUNCT
ajis02-3105	443	1	international	international	ADJ
ajis02-3105	443	2	journal	journal	PROPN
ajis02-3105	443	3	of	of	ADP
ajis02-3105	443	4	information	information	NOUN
ajis02-3105	443	5	management	management	NOUN
ajis02-3105	443	6	,	,	PUNCT
ajis02-3105	443	7	38(1	38(1	NUM
ajis02-3105	443	8	)	)	PUNCT
ajis02-3105	443	9	,	,	PUNCT
ajis02-3105	443	10	232	232	NUM
ajis02-3105	443	11	-	-	SYM
ajis02-3105	443	12	242	242	NUM
ajis02-3105	443	13	.	.	PUNCT
ajis02-3105	444	1	huotari	huotari	PROPN
ajis02-3105	444	2	,	,	PUNCT
ajis02-3105	444	3	k.	k.	PROPN
ajis02-3105	444	4	,	,	PUNCT
ajis02-3105	444	5	&	&	CCONJ
ajis02-3105	444	6	hamari	hamari	X
ajis02-3105	444	7	,	,	PUNCT
ajis02-3105	444	8	j.	j.	PROPN
ajis02-3105	444	9	(	(	PUNCT
ajis02-3105	444	10	2017	2017	NUM
ajis02-3105	444	11	)	)	PUNCT
ajis02-3105	444	12	.	.	PUNCT
ajis02-3105	445	1	a	a	DET
ajis02-3105	445	2	definition	definition	NOUN
ajis02-3105	445	3	for	for	ADP
ajis02-3105	445	4	gamification	gamification	NOUN
ajis02-3105	445	5	:	:	PUNCT
ajis02-3105	445	6	anchoring	anchor	VERB
ajis02-3105	445	7	gamification	gamification	NOUN
ajis02-3105	445	8	in	in	ADP
ajis02-3105	445	9	the	the	DET
ajis02-3105	445	10	service	service	NOUN
ajis02-3105	445	11	marketing	marketing	NOUN
ajis02-3105	445	12	literature	literature	NOUN
ajis02-3105	445	13	.	.	PUNCT
ajis02-3105	446	1	electronic	electronic	ADJ
ajis02-3105	446	2	markets	market	NOUN
ajis02-3105	446	3	,	,	PUNCT
ajis02-3105	446	4	27(1	27(1	NUM
ajis02-3105	446	5	)	)	PUNCT
ajis02-3105	446	6	,	,	PUNCT
ajis02-3105	446	7	21	21	NUM
ajis02-3105	446	8	-	-	SYM
ajis02-3105	446	9	31	31	NUM
ajis02-3105	446	10	.	.	PUNCT
ajis02-3105	447	1	insley	insley	PROPN
ajis02-3105	447	2	,	,	PUNCT
ajis02-3105	447	3	v.	v.	PROPN
ajis02-3105	447	4	,	,	PUNCT
ajis02-3105	447	5	&	&	CCONJ
ajis02-3105	447	6	nunan	nunan	PROPN
ajis02-3105	447	7	,	,	PUNCT
ajis02-3105	447	8	d.	d.	PROPN
ajis02-3105	447	9	(	(	PUNCT
ajis02-3105	447	10	2014	2014	NUM
ajis02-3105	447	11	)	)	PUNCT
ajis02-3105	447	12	.	.	PUNCT
ajis02-3105	448	1	gamification	gamification	NOUN
ajis02-3105	448	2	and	and	CCONJ
ajis02-3105	448	3	the	the	DET
ajis02-3105	448	4	online	online	ADJ
ajis02-3105	448	5	retail	retail	ADJ
ajis02-3105	448	6	experience	experience	NOUN
ajis02-3105	448	7	.	.	PUNCT
ajis02-3105	449	1	international	international	ADJ
ajis02-3105	449	2	journal	journal	PROPN
ajis02-3105	449	3	of	of	ADP
ajis02-3105	449	4	retail	retail	PROPN
ajis02-3105	449	5	&	&	CCONJ
ajis02-3105	449	6	distribution	distribution	NOUN
ajis02-3105	449	7	management	management	NOUN
ajis02-3105	449	8	.	.	PUNCT
ajis02-3105	450	1	islam	islam	PROPN
ajis02-3105	450	2	,	,	PUNCT
ajis02-3105	450	3	h.	h.	PROPN
ajis02-3105	450	4	,	,	PUNCT
ajis02-3105	450	5	jebarajakirthy	jebarajakirthy	ADJ
ajis02-3105	450	6	,	,	PUNCT
ajis02-3105	450	7	c.	c.	PROPN
ajis02-3105	450	8	,	,	PUNCT
ajis02-3105	450	9	&	&	CCONJ
ajis02-3105	450	10	shankar	shankar	PROPN
ajis02-3105	450	11	,	,	PUNCT
ajis02-3105	450	12	a.	a.	NOUN
ajis02-3105	450	13	(	(	PUNCT
ajis02-3105	450	14	2019	2019	NUM
ajis02-3105	450	15	)	)	PUNCT
ajis02-3105	450	16	.	.	PUNCT
ajis02-3105	451	1	an	an	DET
ajis02-3105	451	2	experimental	experimental	ADJ
ajis02-3105	451	3	based	base	VERB
ajis02-3105	451	4	investigation	investigation	NOUN
ajis02-3105	451	5	into	into	ADP
ajis02-3105	451	6	the	the	DET
ajis02-3105	451	7	effects	effect	NOUN
ajis02-3105	451	8	of	of	ADP
ajis02-3105	451	9	website	website	NOUN
ajis02-3105	451	10	interactivity	interactivity	NOUN
ajis02-3105	451	11	on	on	ADP
ajis02-3105	451	12	customer	customer	NOUN
ajis02-3105	451	13	behavior	behavior	NOUN
ajis02-3105	451	14	in	in	ADP
ajis02-3105	451	15	on	on	ADP
ajis02-3105	451	16	-	-	PUNCT
ajis02-3105	451	17	line	line	NOUN
ajis02-3105	451	18	purchase	purchase	NOUN
ajis02-3105	451	19	context	context	NOUN
ajis02-3105	451	20	.	.	PUNCT
ajis02-3105	452	1	journal	journal	NOUN
ajis02-3105	452	2	of	of	ADP
ajis02-3105	452	3	strategic	strategic	ADJ
ajis02-3105	452	4	marketing	marketing	NOUN
ajis02-3105	452	5	,	,	PUNCT
ajis02-3105	452	6	1	1	NUM
ajis02-3105	452	7	-	-	SYM
ajis02-3105	452	8	24	24	NUM
ajis02-3105	452	9	.	.	PUNCT
ajis02-3105	453	1	jaakkola	jaakkola	PROPN
ajis02-3105	453	2	,	,	PUNCT
ajis02-3105	453	3	e.	e.	PROPN
ajis02-3105	453	4	,	,	PUNCT
ajis02-3105	453	5	helkkula	helkkula	PROPN
ajis02-3105	453	6	,	,	PUNCT
ajis02-3105	453	7	a.	a.	PROPN
ajis02-3105	453	8	,	,	PUNCT
ajis02-3105	453	9	&	&	CCONJ
ajis02-3105	453	10	aarikka	aarikka	PROPN
ajis02-3105	453	11	-	-	PUNCT
ajis02-3105	453	12	stenroos	stenroos	PROPN
ajis02-3105	453	13	,	,	PUNCT
ajis02-3105	453	14	l.	l.	PROPN
ajis02-3105	453	15	(	(	PUNCT
ajis02-3105	453	16	2015	2015	NUM
ajis02-3105	453	17	)	)	PUNCT
ajis02-3105	453	18	.	.	PUNCT
ajis02-3105	454	1	service	service	NOUN
ajis02-3105	454	2	experience	experience	NOUN
ajis02-3105	454	3	co	co	NOUN
ajis02-3105	454	4	-	-	NOUN
ajis02-3105	454	5	creation	creation	NOUN
ajis02-3105	454	6	:	:	PUNCT
ajis02-3105	454	7	conceptualization	conceptualization	NOUN
ajis02-3105	454	8	,	,	PUNCT
ajis02-3105	454	9	implications	implication	NOUN
ajis02-3105	454	10	,	,	PUNCT
ajis02-3105	454	11	and	and	CCONJ
ajis02-3105	454	12	future	future	ADJ
ajis02-3105	454	13	research	research	NOUN
ajis02-3105	454	14	directions	direction	NOUN
ajis02-3105	454	15	.	.	PUNCT
ajis02-3105	455	1	journal	journal	NOUN
ajis02-3105	455	2	of	of	ADP
ajis02-3105	455	3	service	service	NOUN
ajis02-3105	455	4	management	management	NOUN
ajis02-3105	455	5	.	.	PUNCT
ajis02-3105	456	1	jaakkola	jaakkola	PROPN
ajis02-3105	456	2	,	,	PUNCT
ajis02-3105	456	3	e.	e.	PROPN
ajis02-3105	456	4	,	,	PUNCT
ajis02-3105	456	5	&	&	CCONJ
ajis02-3105	456	6	alexander	alexander	PROPN
ajis02-3105	456	7	,	,	PUNCT
ajis02-3105	456	8	m.	m.	NOUN
ajis02-3105	456	9	(	(	PUNCT
ajis02-3105	456	10	2014	2014	NUM
ajis02-3105	456	11	)	)	PUNCT
ajis02-3105	456	12	.	.	PUNCT
ajis02-3105	457	1	the	the	DET
ajis02-3105	457	2	role	role	NOUN
ajis02-3105	457	3	of	of	ADP
ajis02-3105	457	4	customer	customer	NOUN
ajis02-3105	457	5	engagement	engagement	NOUN
ajis02-3105	457	6	behavior	behavior	NOUN
ajis02-3105	457	7	in	in	ADP
ajis02-3105	457	8	value	value	NOUN
ajis02-3105	457	9	cocreation	cocreation	NOUN
ajis02-3105	457	10	:	:	PUNCT
ajis02-3105	457	11	a	a	DET
ajis02-3105	457	12	service	service	NOUN
ajis02-3105	457	13	system	system	NOUN
ajis02-3105	457	14	perspective	perspective	NOUN
ajis02-3105	457	15	.	.	PUNCT
ajis02-3105	458	1	journal	journal	NOUN
ajis02-3105	458	2	of	of	ADP
ajis02-3105	458	3	service	service	NOUN
ajis02-3105	458	4	research	research	NOUN
ajis02-3105	458	5	,	,	PUNCT
ajis02-3105	458	6	17(3	17(3	NUM
ajis02-3105	458	7	)	)	PUNCT
ajis02-3105	458	8	,	,	PUNCT
ajis02-3105	458	9	247	247	NUM
ajis02-3105	458	10	-	-	SYM
ajis02-3105	458	11	261	261	NUM
ajis02-3105	458	12	.	.	PUNCT
ajis02-3105	459	1	australasian	australasian	ADJ
ajis02-3105	459	2	journal	journal	NOUN
ajis02-3105	459	3	of	of	ADP
ajis02-3105	459	4	information	information	NOUN
ajis02-3105	459	5	systems	system	NOUN
ajis02-3105	459	6	sangroya	sangroya	NOUN
ajis02-3105	459	7	,	,	PUNCT
ajis02-3105	459	8	yadav	yadav	PROPN
ajis02-3105	459	9	&	&	CCONJ
ajis02-3105	459	10	joshi	joshi	PROPN
ajis02-3105	459	11	2021	2021	NUM
ajis02-3105	459	12	,	,	PUNCT
ajis02-3105	459	13	vol	vol	NOUN
ajis02-3105	459	14	25	25	NUM
ajis02-3105	459	15	,	,	PUNCT
ajis02-3105	459	16	research	research	NOUN
ajis02-3105	459	17	on	on	ADP
ajis02-3105	459	18	consumer	consumer	NOUN
ajis02-3105	459	19	evaluation	evaluation	NOUN
ajis02-3105	459	20	gamified	gamifie	VERB
ajis02-3105	459	21	interaction	interaction	NOUN
ajis02-3105	459	22	of	of	ADP
ajis02-3105	459	23	mobile	mobile	ADJ
ajis02-3105	459	24	applications	application	NOUN
ajis02-3105	459	25	18	18	NUM
ajis02-3105	459	26	jackson	jackson	PROPN
ajis02-3105	459	27	,	,	PUNCT
ajis02-3105	459	28	s.	s.	PROPN
ajis02-3105	459	29	a.	a.	PROPN
ajis02-3105	459	30	,	,	PUNCT
ajis02-3105	459	31	&	&	CCONJ
ajis02-3105	459	32	marsh	marsh	PROPN
ajis02-3105	459	33	,	,	PUNCT
ajis02-3105	459	34	h.	h.	PROPN
ajis02-3105	459	35	w.	w.	PROPN
ajis02-3105	459	36	(	(	PUNCT
ajis02-3105	459	37	1996	1996	NUM
ajis02-3105	459	38	)	)	PUNCT
ajis02-3105	459	39	.	.	PUNCT
ajis02-3105	460	1	development	development	NOUN
ajis02-3105	460	2	and	and	CCONJ
ajis02-3105	460	3	validation	validation	NOUN
ajis02-3105	460	4	of	of	ADP
ajis02-3105	460	5	a	a	DET
ajis02-3105	460	6	scale	scale	NOUN
ajis02-3105	460	7	to	to	PART
ajis02-3105	460	8	measure	measure	VERB
ajis02-3105	460	9	optimal	optimal	ADJ
ajis02-3105	460	10	experience	experience	NOUN
ajis02-3105	460	11	:	:	PUNCT
ajis02-3105	460	12	the	the	DET
ajis02-3105	460	13	flow	flow	NOUN
ajis02-3105	460	14	state	state	NOUN
ajis02-3105	460	15	scale	scale	NOUN
ajis02-3105	460	16	.	.	PUNCT
ajis02-3105	461	1	journal	journal	PROPN
ajis02-3105	461	2	of	of	ADP
ajis02-3105	461	3	sport	sport	NOUN
ajis02-3105	461	4	and	and	CCONJ
ajis02-3105	461	5	exercise	exercise	NOUN
ajis02-3105	461	6	psychology	psychology	NOUN
ajis02-3105	461	7	,	,	PUNCT
ajis02-3105	461	8	18(1	18(1	NUM
ajis02-3105	461	9	)	)	PUNCT
ajis02-3105	461	10	,	,	PUNCT
ajis02-3105	461	11	17	17	NUM
ajis02-3105	461	12	-	-	SYM
ajis02-3105	461	13	35	35	NUM
ajis02-3105	461	14	.	.	PUNCT
ajis02-3105	462	1	jebarajakirthy	jebarajakirthy	ADJ
ajis02-3105	462	2	,	,	PUNCT
ajis02-3105	462	3	c.	c.	PROPN
ajis02-3105	462	4	,	,	PUNCT
ajis02-3105	462	5	yadav	yadav	PROPN
ajis02-3105	462	6	,	,	PUNCT
ajis02-3105	462	7	r.	r.	PROPN
ajis02-3105	462	8	,	,	PUNCT
ajis02-3105	462	9	&	&	CCONJ
ajis02-3105	462	10	shankar	shankar	PROPN
ajis02-3105	462	11	,	,	PUNCT
ajis02-3105	462	12	a.	a.	NOUN
ajis02-3105	462	13	(	(	PUNCT
ajis02-3105	462	14	2020	2020	NUM
ajis02-3105	462	15	)	)	PUNCT
ajis02-3105	462	16	.	.	PUNCT
ajis02-3105	463	1	insights	insight	NOUN
ajis02-3105	463	2	for	for	ADP
ajis02-3105	463	3	luxury	luxury	NOUN
ajis02-3105	463	4	retailers	retailer	NOUN
ajis02-3105	463	5	to	to	PART
ajis02-3105	463	6	reach	reach	VERB
ajis02-3105	463	7	customers	customer	NOUN
ajis02-3105	463	8	globally	globally	ADV
ajis02-3105	463	9	.	.	PUNCT
ajis02-3105	464	1	marketing	marketing	NOUN
ajis02-3105	464	2	intelligence	intelligence	PROPN
ajis02-3105	464	3	&	&	CCONJ
ajis02-3105	464	4	planning	planning	PROPN
ajis02-3105	464	5	38(7	38(7	NUM
ajis02-3105	464	6	)	)	PUNCT
ajis02-3105	464	7	,	,	PUNCT
ajis02-3105	464	8	797	797	NUM
ajis02-3105	464	9	-	-	SYM
ajis02-3105	464	10	811	811	NUM
ajis02-3105	464	11	.	.	PUNCT
ajis02-3105	465	1	jebarajakirthy	jebarajakirthy	ADJ
ajis02-3105	465	2	,	,	PUNCT
ajis02-3105	465	3	c.	c.	PROPN
ajis02-3105	465	4	,	,	PUNCT
ajis02-3105	465	5	&	&	CCONJ
ajis02-3105	465	6	shankar	shankar	PROPN
ajis02-3105	465	7	,	,	PUNCT
ajis02-3105	465	8	a.	a.	NOUN
ajis02-3105	465	9	(	(	PUNCT
ajis02-3105	465	10	2021	2021	NUM
ajis02-3105	465	11	)	)	PUNCT
ajis02-3105	465	12	.	.	PUNCT
ajis02-3105	466	1	impact	impact	NOUN
ajis02-3105	466	2	of	of	ADP
ajis02-3105	466	3	online	online	ADJ
ajis02-3105	466	4	convenience	convenience	NOUN
ajis02-3105	466	5	on	on	ADP
ajis02-3105	466	6	mobile	mobile	ADJ
ajis02-3105	466	7	banking	banking	NOUN
ajis02-3105	466	8	adoption	adoption	NOUN
ajis02-3105	466	9	intention	intention	NOUN
ajis02-3105	466	10	:	:	PUNCT
ajis02-3105	466	11	a	a	DET
ajis02-3105	466	12	moderated	moderated	ADJ
ajis02-3105	466	13	mediation	mediation	NOUN
ajis02-3105	466	14	approach	approach	NOUN
ajis02-3105	466	15	.	.	PUNCT
ajis02-3105	467	1	journal	journal	NOUN
ajis02-3105	467	2	of	of	ADP
ajis02-3105	467	3	retailing	retailing	NOUN
ajis02-3105	467	4	and	and	CCONJ
ajis02-3105	467	5	consumer	consumer	NOUN
ajis02-3105	467	6	services	service	NOUN
ajis02-3105	467	7	,	,	PUNCT
ajis02-3105	467	8	58	58	NUM
ajis02-3105	467	9	,	,	PUNCT
ajis02-3105	467	10	102323	102323	NUM
ajis02-3105	467	11	.	.	PUNCT
ajis02-3105	468	1	johnson	johnson	PROPN
ajis02-3105	468	2	,	,	PUNCT
ajis02-3105	468	3	d.	d.	PROPN
ajis02-3105	468	4	,	,	PUNCT
ajis02-3105	468	5	&	&	CCONJ
ajis02-3105	468	6	wiles	wile	NOUN
ajis02-3105	468	7	,	,	PUNCT
ajis02-3105	468	8	j.	j.	PROPN
ajis02-3105	468	9	(	(	PUNCT
ajis02-3105	468	10	2003	2003	NUM
ajis02-3105	468	11	)	)	PUNCT
ajis02-3105	468	12	.	.	PUNCT
ajis02-3105	469	1	effective	effective	ADJ
ajis02-3105	469	2	affective	affective	NOUN
ajis02-3105	469	3	user	user	NOUN
ajis02-3105	469	4	interface	interface	NOUN
ajis02-3105	469	5	design	design	NOUN
ajis02-3105	469	6	in	in	ADP
ajis02-3105	469	7	games	game	NOUN
ajis02-3105	469	8	.	.	PUNCT
ajis02-3105	470	1	ergonomics	ergonomic	NOUN
ajis02-3105	470	2	,	,	PUNCT
ajis02-3105	470	3	46(13	46(13	PROPN
ajis02-3105	470	4	-	-	SYM
ajis02-3105	470	5	14	14	NUM
ajis02-3105	470	6	)	)	PUNCT
ajis02-3105	470	7	,	,	PUNCT
ajis02-3105	470	8	1332	1332	NUM
ajis02-3105	470	9	-	-	SYM
ajis02-3105	470	10	1345	1345	NUM
ajis02-3105	470	11	.	.	PUNCT
ajis02-3105	471	1	joshi	joshi	PROPN
ajis02-3105	471	2	,	,	PUNCT
ajis02-3105	471	3	y.	y.	PROPN
ajis02-3105	471	4	,	,	PUNCT
ajis02-3105	471	5	sangroya	sangroya	PROPN
ajis02-3105	471	6	,	,	PUNCT
ajis02-3105	471	7	d.	d.	PROPN
ajis02-3105	471	8	,	,	PUNCT
ajis02-3105	471	9	srivastava	srivastava	PROPN
ajis02-3105	471	10	,	,	PUNCT
ajis02-3105	471	11	a.	a.	NOUN
ajis02-3105	471	12	p.	p.	PROPN
ajis02-3105	471	13	,	,	PUNCT
ajis02-3105	471	14	&	&	CCONJ
ajis02-3105	471	15	yadav	yadav	PROPN
ajis02-3105	471	16	,	,	PUNCT
ajis02-3105	471	17	m.	m.	NOUN
ajis02-3105	471	18	(	(	PUNCT
ajis02-3105	471	19	2019	2019	NUM
ajis02-3105	471	20	)	)	PUNCT
ajis02-3105	471	21	.	.	PUNCT
ajis02-3105	472	1	modelling	model	VERB
ajis02-3105	472	2	the	the	DET
ajis02-3105	472	3	predictors	predictor	NOUN
ajis02-3105	472	4	of	of	ADP
ajis02-3105	472	5	young	young	ADJ
ajis02-3105	472	6	consumers	consumer	NOUN
ajis02-3105	472	7	'	'	PART
ajis02-3105	472	8	sustainable	sustainable	ADJ
ajis02-3105	472	9	consumption	consumption	NOUN
ajis02-3105	472	10	intention	intention	NOUN
ajis02-3105	472	11	.	.	PUNCT
ajis02-3105	473	1	international	international	ADJ
ajis02-3105	473	2	journal	journal	PROPN
ajis02-3105	473	3	of	of	ADP
ajis02-3105	473	4	nonprofit	nonprofit	ADJ
ajis02-3105	473	5	and	and	CCONJ
ajis02-3105	473	6	voluntary	voluntary	ADJ
ajis02-3105	473	7	sector	sector	NOUN
ajis02-3105	473	8	marketing	marketing	NOUN
ajis02-3105	473	9	,	,	PUNCT
ajis02-3105	473	10	24(4	24(4	NUM
ajis02-3105	473	11	)	)	PUNCT
ajis02-3105	473	12	,	,	PUNCT
ajis02-3105	474	1	e1663	e1663	PROPN
ajis02-3105	474	2	.	.	PUNCT
ajis02-3105	474	3	kahle	kahle	PROPN
ajis02-3105	474	4	,	,	PUNCT
ajis02-3105	474	5	l.	l.	PROPN
ajis02-3105	474	6	r.	r.	PROPN
ajis02-3105	474	7	,	,	PUNCT
ajis02-3105	474	8	&	&	CCONJ
ajis02-3105	474	9	homer	homer	PROPN
ajis02-3105	474	10	,	,	PUNCT
ajis02-3105	474	11	p.	p.	NOUN
ajis02-3105	474	12	(	(	PUNCT
ajis02-3105	474	13	1985	1985	NUM
ajis02-3105	474	14	)	)	PUNCT
ajis02-3105	474	15	.	.	PUNCT
ajis02-3105	475	1	androgyny	androgyny	NOUN
ajis02-3105	475	2	and	and	CCONJ
ajis02-3105	475	3	midday	midday	NOUN
ajis02-3105	475	4	mastication	mastication	NOUN
ajis02-3105	475	5	:	:	PUNCT
ajis02-3105	475	6	do	do	AUX
ajis02-3105	475	7	real	real	ADJ
ajis02-3105	475	8	men	man	NOUN
ajis02-3105	475	9	eat	eat	VERB
ajis02-3105	475	10	quiche	quiche	NOUN
ajis02-3105	475	11	?	?	PUNCT
ajis02-3105	475	12	.	.	PUNCT
ajis02-3105	476	1	acr	acr	PROPN
ajis02-3105	476	2	north	north	PROPN
ajis02-3105	476	3	american	american	PROPN
ajis02-3105	476	4	advances	advance	NOUN
ajis02-3105	476	5	.	.	PUNCT
ajis02-3105	477	1	kaur	kaur	PROPN
ajis02-3105	477	2	,	,	PUNCT
ajis02-3105	477	3	p.	p.	PROPN
ajis02-3105	477	4	,	,	PUNCT
ajis02-3105	477	5	dhir	dhir	PROPN
ajis02-3105	477	6	,	,	PUNCT
ajis02-3105	477	7	a.	a.	NOUN
ajis02-3105	477	8	,	,	PUNCT
ajis02-3105	477	9	chen	chen	PROPN
ajis02-3105	477	10	,	,	PUNCT
ajis02-3105	477	11	s.	s.	PROPN
ajis02-3105	477	12	,	,	PUNCT
ajis02-3105	477	13	&	&	CCONJ
ajis02-3105	477	14	rajala	rajala	PROPN
ajis02-3105	477	15	,	,	PUNCT
ajis02-3105	477	16	r.	r.	PROPN
ajis02-3105	477	17	(	(	PUNCT
ajis02-3105	477	18	2016	2016	NUM
ajis02-3105	477	19	)	)	PUNCT
ajis02-3105	477	20	.	.	PUNCT
ajis02-3105	478	1	flow	flow	NOUN
ajis02-3105	478	2	in	in	ADP
ajis02-3105	478	3	context	context	NOUN
ajis02-3105	478	4	:	:	PUNCT
ajis02-3105	478	5	development	development	NOUN
ajis02-3105	478	6	and	and	CCONJ
ajis02-3105	478	7	validation	validation	NOUN
ajis02-3105	478	8	of	of	ADP
ajis02-3105	478	9	the	the	DET
ajis02-3105	478	10	flow	flow	NOUN
ajis02-3105	478	11	experience	experience	NOUN
ajis02-3105	478	12	instrument	instrument	NOUN
ajis02-3105	478	13	for	for	ADP
ajis02-3105	478	14	social	social	ADJ
ajis02-3105	478	15	networking	networking	NOUN
ajis02-3105	478	16	.	.	PUNCT
ajis02-3105	479	1	computers	computer	NOUN
ajis02-3105	479	2	in	in	ADP
ajis02-3105	479	3	human	human	ADJ
ajis02-3105	479	4	behavior	behavior	NOUN
ajis02-3105	479	5	,	,	PUNCT
ajis02-3105	479	6	59	59	NUM
ajis02-3105	479	7	,	,	PUNCT
ajis02-3105	479	8	358	358	NUM
ajis02-3105	479	9	-	-	SYM
ajis02-3105	479	10	367	367	NUM
ajis02-3105	479	11	.	.	PUNCT
ajis02-3105	480	1	kolyesnikova	kolyesnikova	PROPN
ajis02-3105	480	2	,	,	PUNCT
ajis02-3105	480	3	n.	n.	NOUN
ajis02-3105	480	4	,	,	PUNCT
ajis02-3105	480	5	dodd	dodd	PROPN
ajis02-3105	480	6	,	,	PUNCT
ajis02-3105	480	7	t.	t.	PROPN
ajis02-3105	480	8	h.	h.	PROPN
ajis02-3105	480	9	,	,	PUNCT
ajis02-3105	480	10	&	&	CCONJ
ajis02-3105	480	11	wilcox	wilcox	PROPN
ajis02-3105	480	12	,	,	PUNCT
ajis02-3105	480	13	j.	j.	PROPN
ajis02-3105	480	14	b.	b.	PROPN
ajis02-3105	480	15	(	(	PUNCT
ajis02-3105	480	16	2009	2009	NUM
ajis02-3105	480	17	)	)	PUNCT
ajis02-3105	480	18	.	.	PUNCT
ajis02-3105	481	1	gender	gender	NOUN
ajis02-3105	481	2	as	as	ADP
ajis02-3105	481	3	a	a	DET
ajis02-3105	481	4	moderator	moderator	NOUN
ajis02-3105	481	5	of	of	ADP
ajis02-3105	481	6	reciprocal	reciprocal	ADJ
ajis02-3105	481	7	consumer	consumer	NOUN
ajis02-3105	481	8	behavior	behavior	NOUN
ajis02-3105	481	9	.	.	PUNCT
ajis02-3105	482	1	journal	journal	PROPN
ajis02-3105	482	2	of	of	ADP
ajis02-3105	482	3	consumer	consumer	NOUN
ajis02-3105	482	4	marketing	marketing	NOUN
ajis02-3105	482	5	.	.	PUNCT
ajis02-3105	483	1	koufaris	koufaris	PROPN
ajis02-3105	483	2	,	,	PUNCT
ajis02-3105	483	3	m.	m.	NOUN
ajis02-3105	483	4	(	(	PUNCT
ajis02-3105	483	5	2002	2002	NUM
ajis02-3105	483	6	)	)	PUNCT
ajis02-3105	483	7	.	.	PUNCT
ajis02-3105	484	1	applying	apply	VERB
ajis02-3105	484	2	the	the	DET
ajis02-3105	484	3	technology	technology	NOUN
ajis02-3105	484	4	acceptance	acceptance	NOUN
ajis02-3105	484	5	model	model	NOUN
ajis02-3105	484	6	and	and	CCONJ
ajis02-3105	484	7	flow	flow	NOUN
ajis02-3105	484	8	theory	theory	NOUN
ajis02-3105	484	9	to	to	ADP
ajis02-3105	484	10	online	online	ADJ
ajis02-3105	484	11	consumer	consumer	NOUN
ajis02-3105	484	12	behavior	behavior	NOUN
ajis02-3105	484	13	.	.	PUNCT
ajis02-3105	485	1	information	information	NOUN
ajis02-3105	485	2	systems	system	NOUN
ajis02-3105	485	3	research	research	NOUN
ajis02-3105	485	4	,	,	PUNCT
ajis02-3105	485	5	13(2	13(2	PROPN
ajis02-3105	485	6	)	)	PUNCT
ajis02-3105	485	7	,	,	PUNCT
ajis02-3105	485	8	205	205	NUM
ajis02-3105	485	9	-	-	SYM
ajis02-3105	485	10	223	223	NUM
ajis02-3105	485	11	.	.	PUNCT
ajis02-3105	486	1	kumar	kumar	PROPN
ajis02-3105	486	2	,	,	PUNCT
ajis02-3105	486	3	v.	v.	PROPN
ajis02-3105	486	4	,	,	PUNCT
ajis02-3105	486	5	&	&	CCONJ
ajis02-3105	486	6	pansari	pansari	PROPN
ajis02-3105	486	7	,	,	PUNCT
ajis02-3105	486	8	a.	a.	PROPN
ajis02-3105	486	9	(	(	PUNCT
ajis02-3105	486	10	2016	2016	NUM
ajis02-3105	486	11	)	)	PUNCT
ajis02-3105	486	12	.	.	PUNCT
ajis02-3105	487	1	competitive	competitive	ADJ
ajis02-3105	487	2	advantage	advantage	NOUN
ajis02-3105	487	3	through	through	ADP
ajis02-3105	487	4	engagement	engagement	NOUN
ajis02-3105	487	5	.	.	PUNCT
ajis02-3105	488	1	journal	journal	NOUN
ajis02-3105	488	2	of	of	ADP
ajis02-3105	488	3	marketing	marketing	NOUN
ajis02-3105	488	4	research	research	NOUN
ajis02-3105	488	5	,	,	PUNCT
ajis02-3105	488	6	53(4	53(4	NOUN
ajis02-3105	488	7	)	)	PUNCT
ajis02-3105	488	8	,	,	PUNCT
ajis02-3105	488	9	497	497	NUM
ajis02-3105	488	10	-	-	SYM
ajis02-3105	488	11	514	514	NUM
ajis02-3105	488	12	.	.	PUNCT
ajis02-3105	489	1	kumar	kumar	PROPN
ajis02-3105	489	2	,	,	PUNCT
ajis02-3105	489	3	v.	v.	PROPN
ajis02-3105	489	4	,	,	PUNCT
ajis02-3105	489	5	aksoy	aksoy	PROPN
ajis02-3105	489	6	,	,	PUNCT
ajis02-3105	489	7	l.	l.	PROPN
ajis02-3105	489	8	,	,	PUNCT
ajis02-3105	489	9	donkers	donker	NOUN
ajis02-3105	489	10	,	,	PUNCT
ajis02-3105	489	11	b.	b.	PROPN
ajis02-3105	489	12	,	,	PUNCT
ajis02-3105	489	13	venkatesan	venkatesan	PROPN
ajis02-3105	489	14	,	,	PUNCT
ajis02-3105	489	15	r.	r.	PROPN
ajis02-3105	489	16	,	,	PUNCT
ajis02-3105	489	17	wiesel	wiesel	NOUN
ajis02-3105	489	18	,	,	PUNCT
ajis02-3105	489	19	t.	t.	PROPN
ajis02-3105	489	20	,	,	PUNCT
ajis02-3105	489	21	&	&	CCONJ
ajis02-3105	489	22	tillmanns	tillmanns	PROPN
ajis02-3105	489	23	,	,	PUNCT
ajis02-3105	489	24	s.	s.	PROPN
ajis02-3105	489	25	(	(	PUNCT
ajis02-3105	489	26	2010	2010	NUM
ajis02-3105	489	27	)	)	PUNCT
ajis02-3105	489	28	.	.	PUNCT
ajis02-3105	490	1	undervalued	undervalue	VERB
ajis02-3105	490	2	or	or	CCONJ
ajis02-3105	490	3	overvalued	overvalued	ADJ
ajis02-3105	490	4	customers	customer	NOUN
ajis02-3105	490	5	:	:	PUNCT
ajis02-3105	490	6	capturing	capture	VERB
ajis02-3105	490	7	total	total	ADJ
ajis02-3105	490	8	customer	customer	NOUN
ajis02-3105	490	9	engagement	engagement	NOUN
ajis02-3105	490	10	value	value	NOUN
ajis02-3105	490	11	.	.	PUNCT
ajis02-3105	491	1	journal	journal	NOUN
ajis02-3105	491	2	of	of	ADP
ajis02-3105	491	3	service	service	NOUN
ajis02-3105	491	4	research	research	NOUN
ajis02-3105	491	5	,	,	PUNCT
ajis02-3105	491	6	13(3	13(3	NUM
ajis02-3105	491	7	)	)	PUNCT
ajis02-3105	491	8	,	,	PUNCT
ajis02-3105	491	9	297	297	NUM
ajis02-3105	491	10	-	-	SYM
ajis02-3105	491	11	310	310	NUM
ajis02-3105	491	12	.	.	PUNCT
ajis02-3105	492	1	kuo	kuo	PROPN
ajis02-3105	492	2	,	,	PUNCT
ajis02-3105	492	3	a.	a.	PROPN
ajis02-3105	492	4	,	,	PUNCT
ajis02-3105	492	5	&	&	CCONJ
ajis02-3105	492	6	rice	rice	PROPN
ajis02-3105	492	7	,	,	PUNCT
ajis02-3105	492	8	d.	d.	PROPN
ajis02-3105	492	9	h.	h.	PROPN
ajis02-3105	492	10	(	(	PUNCT
ajis02-3105	492	11	2015	2015	NUM
ajis02-3105	492	12	)	)	PUNCT
ajis02-3105	492	13	.	.	PUNCT
ajis02-3105	493	1	catch	catch	NOUN
ajis02-3105	493	2	and	and	CCONJ
ajis02-3105	493	3	shoot	shoot	NOUN
ajis02-3105	493	4	:	:	PUNCT
ajis02-3105	493	5	the	the	DET
ajis02-3105	493	6	influence	influence	NOUN
ajis02-3105	493	7	of	of	ADP
ajis02-3105	493	8	advergame	advergame	ADJ
ajis02-3105	493	9	mechanics	mechanic	NOUN
ajis02-3105	493	10	on	on	ADP
ajis02-3105	493	11	preference	preference	NOUN
ajis02-3105	493	12	formation	formation	NOUN
ajis02-3105	493	13	.	.	PUNCT
ajis02-3105	494	1	psychology	psychology	NOUN
ajis02-3105	494	2	&	&	CCONJ
ajis02-3105	494	3	marketing	marketing	NOUN
ajis02-3105	494	4	,	,	PUNCT
ajis02-3105	494	5	32(2	32(2	NUM
ajis02-3105	494	6	)	)	PUNCT
ajis02-3105	494	7	,	,	PUNCT
ajis02-3105	494	8	162	162	NUM
ajis02-3105	494	9	-	-	SYM
ajis02-3105	494	10	172	172	NUM
ajis02-3105	494	11	.	.	PUNCT
ajis02-3105	494	12	lamberton	lamberton	PROPN
ajis02-3105	494	13	,	,	PUNCT
ajis02-3105	494	14	c.	c.	PROPN
ajis02-3105	494	15	,	,	PUNCT
ajis02-3105	494	16	&	&	CCONJ
ajis02-3105	494	17	stephen	stephen	PROPN
ajis02-3105	494	18	,	,	PUNCT
ajis02-3105	494	19	a.	a.	NOUN
ajis02-3105	494	20	t.	t.	PROPN
ajis02-3105	494	21	(	(	PUNCT
ajis02-3105	494	22	2016	2016	NUM
ajis02-3105	494	23	)	)	PUNCT
ajis02-3105	494	24	.	.	PUNCT
ajis02-3105	495	1	a	a	DET
ajis02-3105	495	2	thematic	thematic	ADJ
ajis02-3105	495	3	exploration	exploration	NOUN
ajis02-3105	495	4	of	of	ADP
ajis02-3105	495	5	digital	digital	ADJ
ajis02-3105	495	6	,	,	PUNCT
ajis02-3105	495	7	social	social	ADJ
ajis02-3105	495	8	media	medium	NOUN
ajis02-3105	495	9	,	,	PUNCT
ajis02-3105	495	10	and	and	CCONJ
ajis02-3105	495	11	mobile	mobile	ADJ
ajis02-3105	495	12	marketing	marketing	NOUN
ajis02-3105	495	13	:	:	PUNCT
ajis02-3105	495	14	research	research	NOUN
ajis02-3105	495	15	evolution	evolution	NOUN
ajis02-3105	495	16	from	from	ADP
ajis02-3105	495	17	2000	2000	NUM
ajis02-3105	495	18	to	to	ADP
ajis02-3105	495	19	2015	2015	NUM
ajis02-3105	495	20	and	and	CCONJ
ajis02-3105	495	21	an	an	DET
ajis02-3105	495	22	agenda	agenda	NOUN
ajis02-3105	495	23	for	for	ADP
ajis02-3105	495	24	future	future	ADJ
ajis02-3105	495	25	inquiry	inquiry	NOUN
ajis02-3105	495	26	.	.	PUNCT
ajis02-3105	496	1	journal	journal	NOUN
ajis02-3105	496	2	of	of	ADP
ajis02-3105	496	3	marketing	marketing	NOUN
ajis02-3105	496	4	,	,	PUNCT
ajis02-3105	496	5	80(6	80(6	NOUN
ajis02-3105	496	6	)	)	PUNCT
ajis02-3105	496	7	,	,	PUNCT
ajis02-3105	496	8	146	146	NUM
ajis02-3105	496	9	-	-	SYM
ajis02-3105	496	10	172	172	NUM
ajis02-3105	496	11	.	.	PUNCT
ajis02-3105	497	1	lee	lee	PROPN
ajis02-3105	497	2	,	,	PUNCT
ajis02-3105	497	3	j.	j.	PROPN
ajis02-3105	497	4	,	,	PUNCT
ajis02-3105	497	5	park	park	PROPN
ajis02-3105	497	6	,	,	PUNCT
ajis02-3105	497	7	h.	h.	PROPN
ajis02-3105	497	8	,	,	PUNCT
ajis02-3105	497	9	&	&	CCONJ
ajis02-3105	497	10	wise	wise	PROPN
ajis02-3105	497	11	,	,	PUNCT
ajis02-3105	497	12	k.	k.	PROPN
ajis02-3105	497	13	(	(	PUNCT
ajis02-3105	497	14	2014	2014	NUM
ajis02-3105	497	15	)	)	PUNCT
ajis02-3105	497	16	.	.	PUNCT
ajis02-3105	498	1	brand	brand	NOUN
ajis02-3105	498	2	interactivity	interactivity	NOUN
ajis02-3105	498	3	and	and	CCONJ
ajis02-3105	498	4	its	its	PRON
ajis02-3105	498	5	effects	effect	NOUN
ajis02-3105	498	6	on	on	ADP
ajis02-3105	498	7	the	the	DET
ajis02-3105	498	8	outcomes	outcome	NOUN
ajis02-3105	498	9	of	of	ADP
ajis02-3105	498	10	advergame	advergame	NOUN
ajis02-3105	498	11	play	play	NOUN
ajis02-3105	498	12	.	.	PUNCT
ajis02-3105	499	1	new	new	ADJ
ajis02-3105	499	2	media	medium	NOUN
ajis02-3105	499	3	&	&	CCONJ
ajis02-3105	499	4	society	society	NOUN
ajis02-3105	499	5	,	,	PUNCT
ajis02-3105	499	6	16(8	16(8	NUM
ajis02-3105	499	7	)	)	PUNCT
ajis02-3105	499	8	,	,	PUNCT
ajis02-3105	499	9	1268	1268	NUM
ajis02-3105	499	10	-	-	SYM
ajis02-3105	499	11	1286	1286	NUM
ajis02-3105	499	12	.	.	PUNCT
ajis02-3105	500	1	lemon	lemon	NOUN
ajis02-3105	500	2	,	,	PUNCT
ajis02-3105	500	3	k.	k.	PROPN
ajis02-3105	500	4	n.	n.	PROPN
ajis02-3105	500	5	,	,	PUNCT
ajis02-3105	500	6	&	&	CCONJ
ajis02-3105	500	7	verhoef	verhoef	PROPN
ajis02-3105	500	8	,	,	PUNCT
ajis02-3105	500	9	p.	p.	PROPN
ajis02-3105	500	10	c.	c.	PROPN
ajis02-3105	500	11	(	(	PUNCT
ajis02-3105	500	12	2016	2016	NUM
ajis02-3105	500	13	)	)	PUNCT
ajis02-3105	500	14	.	.	PUNCT
ajis02-3105	501	1	understanding	understand	VERB
ajis02-3105	501	2	customer	customer	NOUN
ajis02-3105	501	3	experience	experience	NOUN
ajis02-3105	501	4	throughout	throughout	ADP
ajis02-3105	501	5	the	the	DET
ajis02-3105	501	6	customer	customer	NOUN
ajis02-3105	501	7	journey	journey	NOUN
ajis02-3105	501	8	.	.	PUNCT
ajis02-3105	502	1	journal	journal	PROPN
ajis02-3105	502	2	of	of	ADP
ajis02-3105	502	3	mmarketing	mmarketing	NOUN
ajis02-3105	502	4	,	,	PUNCT
ajis02-3105	502	5	80(6	80(6	NOUN
ajis02-3105	502	6	)	)	PUNCT
ajis02-3105	502	7	,	,	PUNCT
ajis02-3105	502	8	69	69	NUM
ajis02-3105	502	9	-	-	SYM
ajis02-3105	502	10	96	96	NUM
ajis02-3105	502	11	.	.	PUNCT
ajis02-3105	503	1	li	li	PROPN
ajis02-3105	503	2	,	,	PUNCT
ajis02-3105	503	3	d.	d.	PROPN
ajis02-3105	503	4	,	,	PUNCT
ajis02-3105	503	5	&	&	CCONJ
ajis02-3105	503	6	browne	browne	PROPN
ajis02-3105	503	7	,	,	PUNCT
ajis02-3105	503	8	g.	g.	PROPN
ajis02-3105	503	9	j.	j.	PROPN
ajis02-3105	503	10	(	(	PUNCT
ajis02-3105	503	11	2006	2006	NUM
ajis02-3105	503	12	)	)	PUNCT
ajis02-3105	503	13	.	.	PUNCT
ajis02-3105	504	1	the	the	DET
ajis02-3105	504	2	role	role	NOUN
ajis02-3105	504	3	of	of	ADP
ajis02-3105	504	4	need	need	NOUN
ajis02-3105	504	5	for	for	ADP
ajis02-3105	504	6	cognition	cognition	NOUN
ajis02-3105	504	7	and	and	CCONJ
ajis02-3105	504	8	mood	mood	NOUN
ajis02-3105	504	9	in	in	ADP
ajis02-3105	504	10	online	online	ADJ
ajis02-3105	504	11	flow	flow	NOUN
ajis02-3105	504	12	experience	experience	NOUN
ajis02-3105	504	13	.	.	PUNCT
ajis02-3105	505	1	journal	journal	NOUN
ajis02-3105	505	2	of	of	ADP
ajis02-3105	505	3	computer	computer	NOUN
ajis02-3105	505	4	information	information	NOUN
ajis02-3105	505	5	systems	system	NOUN
ajis02-3105	505	6	,	,	PUNCT
ajis02-3105	505	7	46(3	46(3	NOUN
ajis02-3105	505	8	)	)	PUNCT
ajis02-3105	505	9	,	,	PUNCT
ajis02-3105	505	10	11	11	NUM
ajis02-3105	505	11	-	-	SYM
ajis02-3105	505	12	17	17	NUM
ajis02-3105	505	13	.	.	PUNCT
ajis02-3105	506	1	li	li	PROPN
ajis02-3105	506	2	,	,	PUNCT
ajis02-3105	506	3	c.	c.	PROPN
ajis02-3105	506	4	h.	h.	PROPN
ajis02-3105	506	5	,	,	PUNCT
ajis02-3105	506	6	&	&	CCONJ
ajis02-3105	506	7	chang	chang	PROPN
ajis02-3105	506	8	,	,	PUNCT
ajis02-3105	506	9	c.	c.	PROPN
ajis02-3105	506	10	m.	m.	NOUN
ajis02-3105	506	11	(	(	PUNCT
ajis02-3105	506	12	2016	2016	NUM
ajis02-3105	506	13	)	)	PUNCT
ajis02-3105	506	14	.	.	PUNCT
ajis02-3105	507	1	the	the	DET
ajis02-3105	507	2	influence	influence	NOUN
ajis02-3105	507	3	of	of	ADP
ajis02-3105	507	4	trust	trust	NOUN
ajis02-3105	507	5	and	and	CCONJ
ajis02-3105	507	6	perceived	perceive	VERB
ajis02-3105	507	7	playfulness	playfulness	NOUN
ajis02-3105	507	8	on	on	ADP
ajis02-3105	507	9	the	the	DET
ajis02-3105	507	10	relationship	relationship	NOUN
ajis02-3105	507	11	commitment	commitment	NOUN
ajis02-3105	507	12	of	of	ADP
ajis02-3105	507	13	hospitality	hospitality	NOUN
ajis02-3105	507	14	online	online	ADJ
ajis02-3105	507	15	social	social	ADJ
ajis02-3105	507	16	network	network	NOUN
ajis02-3105	507	17	-	-	PUNCT
ajis02-3105	507	18	moderating	moderate	VERB
ajis02-3105	507	19	effects	effect	NOUN
ajis02-3105	507	20	of	of	ADP
ajis02-3105	507	21	gender	gender	NOUN
ajis02-3105	507	22	.	.	PUNCT
ajis02-3105	508	1	international	international	ADJ
ajis02-3105	508	2	journal	journal	PROPN
ajis02-3105	508	3	of	of	ADP
ajis02-3105	508	4	contemporary	contemporary	PROPN
ajis02-3105	508	5	hospitality	hospitality	PROPN
ajis02-3105	508	6	management	management	NOUN
ajis02-3105	508	7	.	.	PUNCT
ajis02-3105	509	1	australasian	australasian	ADJ
ajis02-3105	509	2	journal	journal	NOUN
ajis02-3105	509	3	of	of	ADP
ajis02-3105	509	4	information	information	NOUN
ajis02-3105	509	5	systems	system	NOUN
ajis02-3105	509	6	sangroya	sangroya	NOUN
ajis02-3105	509	7	,	,	PUNCT
ajis02-3105	509	8	yadav	yadav	PROPN
ajis02-3105	509	9	&	&	CCONJ
ajis02-3105	509	10	joshi	joshi	PROPN
ajis02-3105	509	11	2021	2021	NUM
ajis02-3105	509	12	,	,	PUNCT
ajis02-3105	509	13	vol	vol	NOUN
ajis02-3105	509	14	25	25	NUM
ajis02-3105	509	15	,	,	PUNCT
ajis02-3105	509	16	research	research	NOUN
ajis02-3105	509	17	on	on	ADP
ajis02-3105	509	18	consumer	consumer	NOUN
ajis02-3105	509	19	evaluation	evaluation	NOUN
ajis02-3105	509	20	gamified	gamifie	VERB
ajis02-3105	509	21	interaction	interaction	NOUN
ajis02-3105	509	22	of	of	ADP
ajis02-3105	509	23	mobile	mobile	ADJ
ajis02-3105	509	24	applications	application	NOUN
ajis02-3105	509	25	19	19	NUM
ajis02-3105	509	26	lowry	lowry	NOUN
ajis02-3105	509	27	,	,	PUNCT
ajis02-3105	509	28	p.	p.	PROPN
ajis02-3105	509	29	b.	b.	PROPN
ajis02-3105	509	30	,	,	PUNCT
ajis02-3105	509	31	vance	vance	PROPN
ajis02-3105	509	32	,	,	PUNCT
ajis02-3105	509	33	a.	a.	NOUN
ajis02-3105	509	34	,	,	PUNCT
ajis02-3105	509	35	moody	moody	NOUN
ajis02-3105	509	36	,	,	PUNCT
ajis02-3105	509	37	g.	g.	PROPN
ajis02-3105	509	38	,	,	PUNCT
ajis02-3105	509	39	beckman	beckman	PROPN
ajis02-3105	509	40	,	,	PUNCT
ajis02-3105	509	41	b.	b.	PROPN
ajis02-3105	509	42	,	,	PUNCT
ajis02-3105	509	43	&	&	CCONJ
ajis02-3105	509	44	read	read	VERB
ajis02-3105	509	45	,	,	PUNCT
ajis02-3105	509	46	a.	a.	NOUN
ajis02-3105	509	47	(	(	PUNCT
ajis02-3105	509	48	2008	2008	NUM
ajis02-3105	509	49	)	)	PUNCT
ajis02-3105	509	50	.	.	PUNCT
ajis02-3105	510	1	explaining	explain	VERB
ajis02-3105	510	2	and	and	CCONJ
ajis02-3105	510	3	predicting	predict	VERB
ajis02-3105	510	4	the	the	DET
ajis02-3105	510	5	impact	impact	NOUN
ajis02-3105	510	6	of	of	ADP
ajis02-3105	510	7	branding	branding	NOUN
ajis02-3105	510	8	alliances	alliance	NOUN
ajis02-3105	510	9	and	and	CCONJ
ajis02-3105	510	10	web	web	NOUN
ajis02-3105	510	11	site	site	NOUN
ajis02-3105	510	12	quality	quality	NOUN
ajis02-3105	510	13	on	on	ADP
ajis02-3105	510	14	initial	initial	ADJ
ajis02-3105	510	15	consumer	consumer	NOUN
ajis02-3105	510	16	trust	trust	NOUN
ajis02-3105	510	17	of	of	ADP
ajis02-3105	510	18	e	e	PROPN
ajis02-3105	510	19	-	-	PROPN
ajis02-3105	510	20	commerce	commerce	NOUN
ajis02-3105	510	21	web	web	NOUN
ajis02-3105	510	22	sites	site	NOUN
ajis02-3105	510	23	.	.	PUNCT
ajis02-3105	511	1	journal	journal	NOUN
ajis02-3105	511	2	of	of	ADP
ajis02-3105	511	3	management	management	NOUN
ajis02-3105	511	4	information	information	NOUN
ajis02-3105	511	5	systems	system	NOUN
ajis02-3105	511	6	,	,	PUNCT
ajis02-3105	511	7	24(4	24(4	NOUN
ajis02-3105	511	8	)	)	PUNCT
ajis02-3105	511	9	,	,	PUNCT
ajis02-3105	511	10	199	199	NUM
ajis02-3105	511	11	-	-	SYM
ajis02-3105	511	12	224	224	NUM
ajis02-3105	511	13	.	.	PUNCT
ajis02-3105	512	1	lowry	lowry	PROPN
ajis02-3105	512	2	,	,	PUNCT
ajis02-3105	512	3	p.	p.	PROPN
ajis02-3105	512	4	b.	b.	PROPN
ajis02-3105	512	5	,	,	PUNCT
ajis02-3105	512	6	gaskin	gaskin	PROPN
ajis02-3105	512	7	,	,	PUNCT
ajis02-3105	512	8	j.	j.	PROPN
ajis02-3105	512	9	,	,	PUNCT
ajis02-3105	512	10	twyman	twyman	NOUN
ajis02-3105	512	11	,	,	PUNCT
ajis02-3105	512	12	n.	n.	NOUN
ajis02-3105	512	13	,	,	PUNCT
ajis02-3105	512	14	hammer	hammer	NOUN
ajis02-3105	512	15	,	,	PUNCT
ajis02-3105	512	16	b.	b.	PROPN
ajis02-3105	512	17	,	,	PUNCT
ajis02-3105	512	18	&	&	CCONJ
ajis02-3105	512	19	roberts	roberts	PROPN
ajis02-3105	512	20	,	,	PUNCT
ajis02-3105	512	21	t.	t.	PROPN
ajis02-3105	512	22	l.	l.	PROPN
ajis02-3105	512	23	(	(	PUNCT
ajis02-3105	512	24	2013	2013	NUM
ajis02-3105	512	25	)	)	PUNCT
ajis02-3105	512	26	.	.	PUNCT
ajis02-3105	513	1	proposing	propose	VERB
ajis02-3105	513	2	the	the	DET
ajis02-3105	513	3	hedonic	hedonic	ADJ
ajis02-3105	513	4	-	-	PUNCT
ajis02-3105	513	5	motivation	motivation	NOUN
ajis02-3105	513	6	system	system	NOUN
ajis02-3105	513	7	adoption	adoption	NOUN
ajis02-3105	513	8	model	model	NOUN
ajis02-3105	513	9	(	(	PUNCT
ajis02-3105	513	10	hmsam	hmsam	NOUN
ajis02-3105	513	11	)	)	PUNCT
ajis02-3105	513	12	to	to	PART
ajis02-3105	513	13	increase	increase	VERB
ajis02-3105	513	14	understanding	understanding	NOUN
ajis02-3105	513	15	of	of	ADP
ajis02-3105	513	16	adoption	adoption	NOUN
ajis02-3105	513	17	of	of	ADP
ajis02-3105	513	18	hedonically	hedonically	ADJ
ajis02-3105	513	19	motivated	motivated	ADJ
ajis02-3105	513	20	systems	system	NOUN
ajis02-3105	513	21	.	.	PUNCT
ajis02-3105	514	1	journal	journal	NOUN
ajis02-3105	514	2	of	of	ADP
ajis02-3105	514	3	the	the	DET
ajis02-3105	514	4	association	association	NOUN
ajis02-3105	514	5	for	for	ADP
ajis02-3105	514	6	information	information	NOUN
ajis02-3105	514	7	systems	system	NOUN
ajis02-3105	514	8	,	,	PUNCT
ajis02-3105	514	9	14(11	14(11	NUM
ajis02-3105	514	10	)	)	PUNCT
ajis02-3105	514	11	,	,	PUNCT
ajis02-3105	514	12	617	617	NUM
ajis02-3105	514	13	-	-	SYM
ajis02-3105	514	14	671	671	NUM
ajis02-3105	514	15	.	.	PUNCT
ajis02-3105	515	1	luna	luna	PROPN
ajis02-3105	515	2	,	,	PUNCT
ajis02-3105	515	3	d.	d.	PROPN
ajis02-3105	515	4	,	,	PUNCT
ajis02-3105	515	5	peracchio	peracchio	PROPN
ajis02-3105	515	6	,	,	PUNCT
ajis02-3105	515	7	l.	l.	PROPN
ajis02-3105	515	8	a.	a.	PROPN
ajis02-3105	515	9	,	,	PUNCT
ajis02-3105	515	10	&	&	CCONJ
ajis02-3105	515	11	de	de	PROPN
ajis02-3105	515	12	juan	juan	PROPN
ajis02-3105	515	13	,	,	PUNCT
ajis02-3105	515	14	m.	m.	PROPN
ajis02-3105	515	15	d.	d.	PROPN
ajis02-3105	515	16	(	(	PUNCT
ajis02-3105	515	17	2002	2002	NUM
ajis02-3105	515	18	)	)	PUNCT
ajis02-3105	515	19	.	.	PUNCT
ajis02-3105	516	1	cross	cross	ADJ
ajis02-3105	516	2	-	-	ADJ
ajis02-3105	516	3	cultural	cultural	ADJ
ajis02-3105	516	4	and	and	CCONJ
ajis02-3105	516	5	cognitive	cognitive	ADJ
ajis02-3105	516	6	aspects	aspect	NOUN
ajis02-3105	516	7	of	of	ADP
ajis02-3105	516	8	web	web	NOUN
ajis02-3105	516	9	site	site	NOUN
ajis02-3105	516	10	navigation	navigation	NOUN
ajis02-3105	516	11	.	.	PUNCT
ajis02-3105	517	1	journal	journal	PROPN
ajis02-3105	517	2	of	of	ADP
ajis02-3105	517	3	the	the	DET
ajis02-3105	517	4	academy	academy	NOUN
ajis02-3105	517	5	of	of	ADP
ajis02-3105	517	6	marketing	marketing	NOUN
ajis02-3105	517	7	science	science	NOUN
ajis02-3105	517	8	,	,	PUNCT
ajis02-3105	517	9	30(4	30(4	NUM
ajis02-3105	517	10	)	)	PUNCT
ajis02-3105	517	11	,	,	PUNCT
ajis02-3105	517	12	397	397	NUM
ajis02-3105	517	13	-	-	SYM
ajis02-3105	517	14	410	410	NUM
ajis02-3105	517	15	.	.	PUNCT
ajis02-3105	518	1	luna	luna	PROPN
ajis02-3105	518	2	,	,	PUNCT
ajis02-3105	518	3	d.	d.	PROPN
ajis02-3105	518	4	,	,	PUNCT
ajis02-3105	518	5	peracchio	peracchio	PROPN
ajis02-3105	518	6	,	,	PUNCT
ajis02-3105	518	7	l.	l.	PROPN
ajis02-3105	518	8	a.	a.	PROPN
ajis02-3105	518	9	,	,	PUNCT
ajis02-3105	518	10	&	&	CCONJ
ajis02-3105	518	11	juan	juan	PROPN
ajis02-3105	518	12	,	,	PUNCT
ajis02-3105	518	13	m.	m.	PROPN
ajis02-3105	518	14	d.	d.	PROPN
ajis02-3105	518	15	d.	d.	PROPN
ajis02-3105	518	16	(	(	PUNCT
ajis02-3105	518	17	2003	2003	NUM
ajis02-3105	518	18	)	)	PUNCT
ajis02-3105	518	19	.	.	PUNCT
ajis02-3105	519	1	flow	flow	NOUN
ajis02-3105	519	2	in	in	ADP
ajis02-3105	519	3	individual	individual	ADJ
ajis02-3105	519	4	web	web	NOUN
ajis02-3105	519	5	sites	site	NOUN
ajis02-3105	519	6	:	:	PUNCT
ajis02-3105	519	7	model	model	NOUN
ajis02-3105	519	8	estimation	estimation	NOUN
ajis02-3105	519	9	and	and	CCONJ
ajis02-3105	519	10	cross	cross	ADJ
ajis02-3105	519	11	-	-	ADJ
ajis02-3105	519	12	cultural	cultural	ADJ
ajis02-3105	519	13	validation	validation	NOUN
ajis02-3105	519	14	.	.	PUNCT
ajis02-3105	520	1	acr	acr	PROPN
ajis02-3105	520	2	north	north	PROPN
ajis02-3105	520	3	american	american	PROPN
ajis02-3105	520	4	advances	advance	NOUN
ajis02-3105	520	5	.	.	PUNCT
ajis02-3105	521	1	mason	mason	PROPN
ajis02-3105	521	2	,	,	PUNCT
ajis02-3105	521	3	e.	e.	PROPN
ajis02-3105	521	4	s.	s.	PROPN
ajis02-3105	521	5	,	,	PUNCT
ajis02-3105	521	6	&	&	CCONJ
ajis02-3105	521	7	mudrack	mudrack	NOUN
ajis02-3105	521	8	,	,	PUNCT
ajis02-3105	521	9	p.	p.	PROPN
ajis02-3105	521	10	e.	e.	PROPN
ajis02-3105	521	11	(	(	PUNCT
ajis02-3105	521	12	1996	1996	NUM
ajis02-3105	521	13	)	)	PUNCT
ajis02-3105	521	14	.	.	PUNCT
ajis02-3105	522	1	gender	gender	NOUN
ajis02-3105	522	2	and	and	CCONJ
ajis02-3105	522	3	ethical	ethical	ADJ
ajis02-3105	522	4	orientation	orientation	NOUN
ajis02-3105	522	5	:	:	PUNCT
ajis02-3105	522	6	a	a	DET
ajis02-3105	522	7	test	test	NOUN
ajis02-3105	522	8	of	of	ADP
ajis02-3105	522	9	gender	gender	NOUN
ajis02-3105	522	10	and	and	CCONJ
ajis02-3105	522	11	occupational	occupational	ADJ
ajis02-3105	522	12	socialization	socialization	NOUN
ajis02-3105	522	13	theories	theory	NOUN
ajis02-3105	522	14	.	.	PUNCT
ajis02-3105	523	1	journal	journal	NOUN
ajis02-3105	523	2	of	of	ADP
ajis02-3105	523	3	business	business	NOUN
ajis02-3105	523	4	ethics	ethic	NOUN
ajis02-3105	523	5	,	,	PUNCT
ajis02-3105	523	6	15(6	15(6	NUM
ajis02-3105	523	7	)	)	PUNCT
ajis02-3105	523	8	,	,	PUNCT
ajis02-3105	523	9	599	599	NUM
ajis02-3105	523	10	-	-	SYM
ajis02-3105	523	11	604	604	NUM
ajis02-3105	523	12	.	.	PUNCT
ajis02-3105	524	1	mathwick	mathwick	PROPN
ajis02-3105	524	2	,	,	PUNCT
ajis02-3105	524	3	c.	c.	PROPN
ajis02-3105	524	4	,	,	PUNCT
ajis02-3105	524	5	&	&	CCONJ
ajis02-3105	524	6	rigdon	rigdon	PROPN
ajis02-3105	524	7	,	,	PUNCT
ajis02-3105	524	8	e.	e.	PROPN
ajis02-3105	524	9	(	(	PUNCT
ajis02-3105	524	10	2004	2004	NUM
ajis02-3105	524	11	)	)	PUNCT
ajis02-3105	524	12	.	.	PUNCT
ajis02-3105	525	1	play	play	NOUN
ajis02-3105	525	2	,	,	PUNCT
ajis02-3105	525	3	flow	flow	NOUN
ajis02-3105	525	4	,	,	PUNCT
ajis02-3105	525	5	and	and	CCONJ
ajis02-3105	525	6	the	the	DET
ajis02-3105	525	7	online	online	ADJ
ajis02-3105	525	8	search	search	NOUN
ajis02-3105	525	9	experience	experience	NOUN
ajis02-3105	525	10	.	.	PUNCT
ajis02-3105	526	1	journal	journal	NOUN
ajis02-3105	526	2	of	of	ADP
ajis02-3105	526	3	consumer	consumer	NOUN
ajis02-3105	526	4	research	research	NOUN
ajis02-3105	526	5	,	,	PUNCT
ajis02-3105	526	6	31(2	31(2	NUM
ajis02-3105	526	7	)	)	PUNCT
ajis02-3105	526	8	,	,	PUNCT
ajis02-3105	526	9	324	324	NUM
ajis02-3105	526	10	-	-	SYM
ajis02-3105	526	11	332	332	NUM
ajis02-3105	526	12	.	.	PUNCT
ajis02-3105	527	1	marketsandmarkets	marketsandmarket	NOUN
ajis02-3105	527	2	(	(	PUNCT
ajis02-3105	527	3	2016	2016	NUM
ajis02-3105	527	4	)	)	PUNCT
ajis02-3105	527	5	.	.	PUNCT
ajis02-3105	528	1	gamification	gamification	NOUN
ajis02-3105	528	2	market	market	NOUN
ajis02-3105	528	3	by	by	ADP
ajis02-3105	528	4	solution	solution	NOUN
ajis02-3105	528	5	.	.	PUNCT
ajis02-3105	529	1	https://www.marketsandmarkets.com/market-reports/gamification-market-991.html	https://www.marketsandmarkets.com/market-reports/gamification-market-991.html	PROPN
ajis02-3105	529	2	,	,	PUNCT
ajis02-3105	529	3	accessed	access	VERB
ajis02-3105	529	4	date	date	NOUN
ajis02-3105	529	5	:	:	PUNCT
ajis02-3105	529	6	10	10	NUM
ajis02-3105	529	7	may	may	PROPN
ajis02-3105	529	8	2018	2018	NUM
ajis02-3105	529	9	.	.	PUNCT
ajis02-3105	530	1	mcalexander	mcalexander	PROPN
ajis02-3105	530	2	,	,	PUNCT
ajis02-3105	530	3	j.	j.	PROPN
ajis02-3105	530	4	h.	h.	PROPN
ajis02-3105	530	5	,	,	PUNCT
ajis02-3105	530	6	schouten	schouten	PROPN
ajis02-3105	530	7	,	,	PUNCT
ajis02-3105	530	8	j.	j.	PROPN
ajis02-3105	530	9	w.	w.	PROPN
ajis02-3105	530	10	,	,	PUNCT
ajis02-3105	530	11	&	&	CCONJ
ajis02-3105	530	12	koenig	koenig	PROPN
ajis02-3105	530	13	,	,	PUNCT
ajis02-3105	530	14	h.	h.	PROPN
ajis02-3105	530	15	f.	f.	PROPN
ajis02-3105	530	16	(	(	PUNCT
ajis02-3105	530	17	2002	2002	NUM
ajis02-3105	530	18	)	)	PUNCT
ajis02-3105	530	19	.	.	PUNCT
ajis02-3105	531	1	building	build	VERB
ajis02-3105	531	2	brand	brand	NOUN
ajis02-3105	531	3	community	community	PROPN
ajis02-3105	531	4	.	.	PUNCT
ajis02-3105	532	1	journal	journal	NOUN
ajis02-3105	532	2	of	of	ADP
ajis02-3105	532	3	marketing	marketing	NOUN
ajis02-3105	532	4	,	,	PUNCT
ajis02-3105	532	5	66(1	66(1	NOUN
ajis02-3105	532	6	)	)	PUNCT
ajis02-3105	532	7	,	,	PUNCT
ajis02-3105	532	8	38	38	NUM
ajis02-3105	532	9	-	-	SYM
ajis02-3105	532	10	54	54	NUM
ajis02-3105	532	11	.	.	PUNCT
ajis02-3105	533	1	ndtv	ndtv	PROPN
ajis02-3105	533	2	(	(	PUNCT
ajis02-3105	533	3	2020	2020	NUM
ajis02-3105	533	4	)	)	PUNCT
ajis02-3105	533	5	.	.	PUNCT
ajis02-3105	534	1	over	over	ADP
ajis02-3105	534	2	50	50	NUM
ajis02-3105	534	3	crore	crore	NUM
ajis02-3105	534	4	indians	indians	PROPN
ajis02-3105	534	5	now	now	ADV
ajis02-3105	534	6	use	use	VERB
ajis02-3105	534	7	smartphones	smartphone	NOUN
ajis02-3105	534	8	,	,	PUNCT
ajis02-3105	534	9	77	77	NUM
ajis02-3105	534	10	per	per	ADP
ajis02-3105	534	11	cent	cent	NOUN
ajis02-3105	534	12	on	on	ADP
ajis02-3105	534	13	internet	internet	NOUN
ajis02-3105	534	14	:	:	PUNCT
ajis02-3105	534	15	https://www.ndtv.com/india-news/over-50-crore-indians-now-use-smartphones-77-percent-on-internet-2171937	https://www.ndtv.com/india-news/over-50-crore-indians-now-use-smartphones-77-percent-on-internet-2171937	PROPN
ajis02-3105	534	16	,	,	PUNCT
ajis02-3105	534	17	accessed	access	VERB
ajis02-3105	534	18	date	date	NOUN
ajis02-3105	534	19	:	:	PUNCT
ajis02-3105	534	20	15	15	NUM
ajis02-3105	534	21	march	march	NOUN
ajis02-3105	534	22	2020	2020	NUM
ajis02-3105	534	23	.	.	PUNCT
ajis02-3105	535	1	mcmillan	mcmillan	PROPN
ajis02-3105	535	2	,	,	PUNCT
ajis02-3105	535	3	s.	s.	PROPN
ajis02-3105	535	4	j.	j.	PROPN
ajis02-3105	535	5	,	,	PUNCT
ajis02-3105	535	6	hwang	hwang	PROPN
ajis02-3105	535	7	,	,	PUNCT
ajis02-3105	535	8	j.	j.	PROPN
ajis02-3105	535	9	s.	s.	PROPN
ajis02-3105	535	10	,	,	PUNCT
ajis02-3105	535	11	&	&	CCONJ
ajis02-3105	535	12	lee	lee	PROPN
ajis02-3105	535	13	,	,	PUNCT
ajis02-3105	535	14	g.	g.	PROPN
ajis02-3105	535	15	(	(	PUNCT
ajis02-3105	535	16	2003	2003	NUM
ajis02-3105	535	17	)	)	PUNCT
ajis02-3105	535	18	.	.	PUNCT
ajis02-3105	536	1	effects	effect	NOUN
ajis02-3105	536	2	of	of	ADP
ajis02-3105	536	3	structural	structural	ADJ
ajis02-3105	536	4	and	and	CCONJ
ajis02-3105	536	5	perceptual	perceptual	ADJ
ajis02-3105	536	6	factors	factor	NOUN
ajis02-3105	536	7	on	on	ADP
ajis02-3105	536	8	attitudes	attitude	NOUN
ajis02-3105	536	9	toward	toward	ADP
ajis02-3105	536	10	the	the	DET
ajis02-3105	536	11	website	website	NOUN
ajis02-3105	536	12	.	.	PUNCT
ajis02-3105	537	1	journal	journal	PROPN
ajis02-3105	537	2	of	of	ADP
ajis02-3105	537	3	advertising	advertising	NOUN
ajis02-3105	537	4	research	research	NOUN
ajis02-3105	537	5	,	,	PUNCT
ajis02-3105	537	6	43(4	43(4	NOUN
ajis02-3105	537	7	)	)	PUNCT
ajis02-3105	537	8	,	,	PUNCT
ajis02-3105	537	9	400	400	NUM
ajis02-3105	537	10	-	-	SYM
ajis02-3105	537	11	409	409	NUM
ajis02-3105	537	12	.	.	PUNCT
ajis02-3105	538	1	mehta	mehta	PROPN
ajis02-3105	538	2	,	,	PUNCT
ajis02-3105	538	3	r.	r.	PROPN
ajis02-3105	538	4	,	,	PUNCT
ajis02-3105	538	5	sharma	sharma	PROPN
ajis02-3105	538	6	,	,	PUNCT
ajis02-3105	538	7	n.	n.	PROPN
ajis02-3105	538	8	k.	k.	PROPN
ajis02-3105	538	9	,	,	PUNCT
ajis02-3105	538	10	&	&	CCONJ
ajis02-3105	538	11	swami	swami	PROPN
ajis02-3105	538	12	,	,	PUNCT
ajis02-3105	538	13	s.	s.	PROPN
ajis02-3105	538	14	(	(	PUNCT
ajis02-3105	538	15	2013	2013	NUM
ajis02-3105	538	16	)	)	PUNCT
ajis02-3105	538	17	.	.	PUNCT
ajis02-3105	539	1	the	the	DET
ajis02-3105	539	2	impact	impact	NOUN
ajis02-3105	539	3	of	of	ADP
ajis02-3105	539	4	perceived	perceive	VERB
ajis02-3105	539	5	crowding	crowd	VERB
ajis02-3105	539	6	on	on	ADP
ajis02-3105	539	7	consumers	consumer	NOUN
ajis02-3105	539	8	'	'	PART
ajis02-3105	539	9	store	store	NOUN
ajis02-3105	539	10	patronage	patronage	NOUN
ajis02-3105	539	11	intentions	intention	NOUN
ajis02-3105	539	12	:	:	PUNCT
ajis02-3105	539	13	role	role	NOUN
ajis02-3105	539	14	of	of	ADP
ajis02-3105	539	15	optimal	optimal	ADJ
ajis02-3105	539	16	stimulation	stimulation	NOUN
ajis02-3105	539	17	level	level	NOUN
ajis02-3105	539	18	and	and	CCONJ
ajis02-3105	539	19	shopping	shopping	NOUN
ajis02-3105	539	20	motivation	motivation	NOUN
ajis02-3105	539	21	.	.	PUNCT
ajis02-3105	540	1	journal	journal	NOUN
ajis02-3105	540	2	of	of	ADP
ajis02-3105	540	3	marketing	marketing	NOUN
ajis02-3105	540	4	management	management	NOUN
ajis02-3105	540	5	,	,	PUNCT
ajis02-3105	540	6	29(7	29(7	PROPN
ajis02-3105	540	7	-	-	SYM
ajis02-3105	540	8	8)	8)	NUM
ajis02-3105	540	9	,	,	PUNCT
ajis02-3105	540	10	812	812	NUM
ajis02-3105	540	11	-	-	SYM
ajis02-3105	540	12	835	835	NUM
ajis02-3105	540	13	.	.	PUNCT
ajis02-3105	541	1	moneta	moneta	PROPN
ajis02-3105	541	2	,	,	PUNCT
ajis02-3105	541	3	g.	g.	PROPN
ajis02-3105	541	4	b.	b.	PROPN
ajis02-3105	541	5	,	,	PUNCT
ajis02-3105	541	6	&	&	CCONJ
ajis02-3105	541	7	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	541	8	,	,	PUNCT
ajis02-3105	541	9	m.	m.	NOUN
ajis02-3105	541	10	(	(	PUNCT
ajis02-3105	541	11	1996	1996	NUM
ajis02-3105	541	12	)	)	PUNCT
ajis02-3105	541	13	.	.	PUNCT
ajis02-3105	542	1	the	the	DET
ajis02-3105	542	2	effect	effect	NOUN
ajis02-3105	542	3	of	of	ADP
ajis02-3105	542	4	perceived	perceive	VERB
ajis02-3105	542	5	challenges	challenge	NOUN
ajis02-3105	542	6	and	and	CCONJ
ajis02-3105	542	7	skills	skill	NOUN
ajis02-3105	542	8	on	on	ADP
ajis02-3105	542	9	the	the	DET
ajis02-3105	542	10	quality	quality	NOUN
ajis02-3105	542	11	of	of	ADP
ajis02-3105	542	12	subjective	subjective	ADJ
ajis02-3105	542	13	experience	experience	NOUN
ajis02-3105	542	14	.	.	PUNCT
ajis02-3105	543	1	journal	journal	NOUN
ajis02-3105	543	2	of	of	ADP
ajis02-3105	543	3	personality	personality	NOUN
ajis02-3105	543	4	,	,	PUNCT
ajis02-3105	543	5	64(2	64(2	NUM
ajis02-3105	543	6	)	)	PUNCT
ajis02-3105	543	7	,	,	PUNCT
ajis02-3105	543	8	275	275	NUM
ajis02-3105	543	9	-	-	SYM
ajis02-3105	543	10	310	310	NUM
ajis02-3105	543	11	.	.	PUNCT
ajis02-3105	544	1	mollen	mollen	PROPN
ajis02-3105	544	2	,	,	PUNCT
ajis02-3105	544	3	a.	a.	NOUN
ajis02-3105	544	4	,	,	PUNCT
ajis02-3105	544	5	&	&	CCONJ
ajis02-3105	544	6	wilson	wilson	PROPN
ajis02-3105	544	7	,	,	PUNCT
ajis02-3105	544	8	h.	h.	PROPN
ajis02-3105	544	9	(	(	PUNCT
ajis02-3105	544	10	2010	2010	NUM
ajis02-3105	544	11	)	)	PUNCT
ajis02-3105	544	12	.	.	PUNCT
ajis02-3105	545	1	engagement	engagement	NOUN
ajis02-3105	545	2	,	,	PUNCT
ajis02-3105	545	3	telepresence	telepresence	NOUN
ajis02-3105	545	4	and	and	CCONJ
ajis02-3105	545	5	interactivity	interactivity	NOUN
ajis02-3105	545	6	in	in	ADP
ajis02-3105	545	7	online	online	ADJ
ajis02-3105	545	8	consumer	consumer	NOUN
ajis02-3105	545	9	experience	experience	NOUN
ajis02-3105	545	10	:	:	PUNCT
ajis02-3105	545	11	reconciling	reconcile	VERB
ajis02-3105	545	12	scholastic	scholastic	ADJ
ajis02-3105	545	13	and	and	CCONJ
ajis02-3105	545	14	managerial	managerial	ADJ
ajis02-3105	545	15	perspectives	perspective	NOUN
ajis02-3105	545	16	.	.	PUNCT
ajis02-3105	546	1	journal	journal	PROPN
ajis02-3105	546	2	of	of	ADP
ajis02-3105	546	3	business	business	NOUN
ajis02-3105	546	4	research	research	NOUN
ajis02-3105	546	5	,	,	PUNCT
ajis02-3105	546	6	63(9	63(9	NOUN
ajis02-3105	546	7	-	-	SYM
ajis02-3105	546	8	10	10	NUM
ajis02-3105	546	9	)	)	PUNCT
ajis02-3105	546	10	,	,	PUNCT
ajis02-3105	546	11	919	919	NUM
ajis02-3105	546	12	-	-	SYM
ajis02-3105	546	13	925	925	NUM
ajis02-3105	546	14	.	.	PUNCT
ajis02-3105	547	1	müller	müller	PROPN
ajis02-3105	547	2	-	-	PUNCT
ajis02-3105	547	3	stewens	stewens	PROPN
ajis02-3105	547	4	,	,	PUNCT
ajis02-3105	547	5	j.	j.	PROPN
ajis02-3105	547	6	,	,	PUNCT
ajis02-3105	547	7	schlager	schlager	NOUN
ajis02-3105	547	8	,	,	PUNCT
ajis02-3105	547	9	t.	t.	PROPN
ajis02-3105	547	10	,	,	PUNCT
ajis02-3105	547	11	häubl	häubl	PROPN
ajis02-3105	547	12	,	,	PUNCT
ajis02-3105	547	13	g.	g.	PROPN
ajis02-3105	547	14	,	,	PUNCT
ajis02-3105	547	15	&	&	CCONJ
ajis02-3105	547	16	herrmann	herrmann	PROPN
ajis02-3105	547	17	,	,	PUNCT
ajis02-3105	547	18	a.	a.	NOUN
ajis02-3105	547	19	(	(	PUNCT
ajis02-3105	547	20	2017	2017	NUM
ajis02-3105	547	21	)	)	PUNCT
ajis02-3105	547	22	.	.	PUNCT
ajis02-3105	548	1	gamified	gamifie	VERB
ajis02-3105	548	2	information	information	NOUN
ajis02-3105	548	3	presentation	presentation	NOUN
ajis02-3105	548	4	and	and	CCONJ
ajis02-3105	548	5	consumer	consumer	NOUN
ajis02-3105	548	6	adoption	adoption	NOUN
ajis02-3105	548	7	of	of	ADP
ajis02-3105	548	8	product	product	NOUN
ajis02-3105	548	9	innovations	innovation	NOUN
ajis02-3105	548	10	.	.	PUNCT
ajis02-3105	549	1	journal	journal	NOUN
ajis02-3105	549	2	of	of	ADP
ajis02-3105	549	3	marketing	marketing	NOUN
ajis02-3105	549	4	,	,	PUNCT
ajis02-3105	549	5	81(2	81(2	NUM
ajis02-3105	549	6	)	)	PUNCT
ajis02-3105	549	7	,	,	PUNCT
ajis02-3105	549	8	8	8	NUM
ajis02-3105	549	9	-	-	SYM
ajis02-3105	549	10	24	24	NUM
ajis02-3105	549	11	.	.	PUNCT
ajis02-3105	550	1	nakamura	nakamura	PROPN
ajis02-3105	550	2	,	,	PUNCT
ajis02-3105	550	3	j.	j.	PROPN
ajis02-3105	550	4	,	,	PUNCT
ajis02-3105	550	5	&	&	CCONJ
ajis02-3105	550	6	csíkszentmihályi	csíkszentmihályi	PROPN
ajis02-3105	550	7	,	,	PUNCT
ajis02-3105	550	8	m.	m.	NOUN
ajis02-3105	550	9	(	(	PUNCT
ajis02-3105	550	10	2002	2002	NUM
ajis02-3105	550	11	)	)	PUNCT
ajis02-3105	550	12	.	.	PUNCT
ajis02-3105	551	1	the	the	DET
ajis02-3105	551	2	concept	concept	NOUN
ajis02-3105	551	3	of	of	ADP
ajis02-3105	551	4	flow	flow	NOUN
ajis02-3105	551	5	.	.	PUNCT
ajis02-3105	552	1	in	in	ADP
ajis02-3105	552	2	c.	c.	PROPN
ajis02-3105	552	3	r.	r.	PROPN
ajis02-3105	552	4	snyder	snyder	PROPN
ajis02-3105	552	5	&	&	CCONJ
ajis02-3105	552	6	s.	s.	PROPN
ajis02-3105	552	7	j.	j.	PROPN
ajis02-3105	552	8	lopez	lopez	PROPN
ajis02-3105	552	9	(	(	PUNCT
ajis02-3105	552	10	eds	eds	PROPN
ajis02-3105	552	11	.	.	PUNCT
ajis02-3105	552	12	)	)	PUNCT
ajis02-3105	552	13	,	,	PUNCT
ajis02-3105	552	14	handbook	handbook	NOUN
ajis02-3105	552	15	of	of	ADP
ajis02-3105	552	16	positive	positive	ADJ
ajis02-3105	552	17	psychology	psychology	NOUN
ajis02-3105	552	18	,	,	PUNCT
ajis02-3105	552	19	89–105	89–105	PROPN
ajis02-3105	552	20	.	.	PUNCT
ajis02-3105	552	21	new	new	PROPN
ajis02-3105	552	22	york	york	PROPN
ajis02-3105	552	23	:	:	PUNCT
ajis02-3105	552	24	oxford	oxford	PROPN
ajis02-3105	552	25	university	university	PROPN
ajis02-3105	552	26	press	press	NOUN
ajis02-3105	552	27	.	.	PUNCT
ajis02-3105	553	1	oinas	oinas	PROPN
ajis02-3105	553	2	-	-	PUNCT
ajis02-3105	553	3	kukkonen	kukkonen	PROPN
ajis02-3105	553	4	,	,	PUNCT
ajis02-3105	553	5	h.	h.	PROPN
ajis02-3105	553	6	(	(	PUNCT
ajis02-3105	553	7	2013	2013	NUM
ajis02-3105	553	8	)	)	PUNCT
ajis02-3105	553	9	.	.	PUNCT
ajis02-3105	554	1	a	a	DET
ajis02-3105	554	2	foundation	foundation	NOUN
ajis02-3105	554	3	for	for	ADP
ajis02-3105	554	4	the	the	DET
ajis02-3105	554	5	study	study	NOUN
ajis02-3105	554	6	of	of	ADP
ajis02-3105	554	7	behavior	behavior	NOUN
ajis02-3105	554	8	change	change	VERB
ajis02-3105	554	9	support	support	NOUN
ajis02-3105	554	10	systems	system	NOUN
ajis02-3105	554	11	.	.	PUNCT
ajis02-3105	555	1	personal	personal	ADJ
ajis02-3105	555	2	and	and	CCONJ
ajis02-3105	555	3	ubiquitous	ubiquitous	ADJ
ajis02-3105	555	4	computing	computing	NOUN
ajis02-3105	555	5	,	,	PUNCT
ajis02-3105	555	6	17(6	17(6	NUM
ajis02-3105	555	7	)	)	PUNCT
ajis02-3105	555	8	,	,	PUNCT
ajis02-3105	555	9	1223	1223	NUM
ajis02-3105	555	10	-	-	SYM
ajis02-3105	555	11	1235	1235	NUM
ajis02-3105	555	12	.	.	PUNCT
ajis02-3105	556	1	https://www.ndtv.com/india-news/over-50-crore-indians-now-use-smartphones-77-per-cent-on-internet-2171937	https://www.ndtv.com/india-news/over-50-crore-indians-now-use-smartphones-77-per-cent-on-internet-2171937	PROPN
ajis02-3105	556	2	https://www.ndtv.com/india-news/over-50-crore-indians-now-use-smartphones-77-per-cent-on-internet-2171937	https://www.ndtv.com/india-news/over-50-crore-indians-now-use-smartphones-77-per-cent-on-internet-2171937	PROPN
ajis02-3105	556	3	australasian	australasian	ADJ
ajis02-3105	556	4	journal	journal	NOUN
ajis02-3105	556	5	of	of	ADP
ajis02-3105	556	6	information	information	NOUN
ajis02-3105	556	7	systems	system	NOUN
ajis02-3105	556	8	sangroya	sangroya	NOUN
ajis02-3105	556	9	,	,	PUNCT
ajis02-3105	556	10	yadav	yadav	PROPN
ajis02-3105	556	11	&	&	CCONJ
ajis02-3105	556	12	joshi	joshi	PROPN
ajis02-3105	556	13	2021	2021	NUM
ajis02-3105	556	14	,	,	PUNCT
ajis02-3105	556	15	vol	vol	NOUN
ajis02-3105	556	16	25	25	NUM
ajis02-3105	556	17	,	,	PUNCT
ajis02-3105	556	18	research	research	NOUN
ajis02-3105	556	19	on	on	ADP
ajis02-3105	556	20	consumer	consumer	NOUN
ajis02-3105	556	21	evaluation	evaluation	NOUN
ajis02-3105	556	22	gamified	gamifie	VERB
ajis02-3105	556	23	interaction	interaction	NOUN
ajis02-3105	556	24	of	of	ADP
ajis02-3105	556	25	mobile	mobile	ADJ
ajis02-3105	556	26	applications	application	NOUN
ajis02-3105	556	27	20	20	NUM
ajis02-3105	556	28	osatuyi	osatuyi	ADJ
ajis02-3105	556	29	,	,	PUNCT
ajis02-3105	556	30	b.	b.	PROPN
ajis02-3105	556	31	,	,	PUNCT
ajis02-3105	556	32	&	&	CCONJ
ajis02-3105	556	33	qin	qin	PROPN
ajis02-3105	556	34	,	,	PUNCT
ajis02-3105	556	35	h.	h.	PROPN
ajis02-3105	556	36	(	(	PUNCT
ajis02-3105	556	37	2018	2018	NUM
ajis02-3105	556	38	)	)	PUNCT
ajis02-3105	556	39	.	.	PUNCT
ajis02-3105	557	1	how	how	SCONJ
ajis02-3105	557	2	vital	vital	ADJ
ajis02-3105	557	3	is	be	AUX
ajis02-3105	557	4	the	the	DET
ajis02-3105	557	5	role	role	NOUN
ajis02-3105	557	6	of	of	ADP
ajis02-3105	557	7	affect	affect	VERB
ajis02-3105	557	8	on	on	ADP
ajis02-3105	557	9	post	post	ADJ
ajis02-3105	557	10	-	-	ADJ
ajis02-3105	557	11	adoption	adoption	ADJ
ajis02-3105	557	12	behaviors	behavior	NOUN
ajis02-3105	557	13	?	?	PUNCT
ajis02-3105	558	1	an	an	DET
ajis02-3105	558	2	examination	examination	NOUN
ajis02-3105	558	3	of	of	ADP
ajis02-3105	558	4	social	social	ADJ
ajis02-3105	558	5	commerce	commerce	NOUN
ajis02-3105	558	6	users	user	NOUN
ajis02-3105	558	7	.	.	PUNCT
ajis02-3105	559	1	international	international	ADJ
ajis02-3105	559	2	journal	journal	PROPN
ajis02-3105	559	3	of	of	ADP
ajis02-3105	559	4	information	information	NOUN
ajis02-3105	559	5	management	management	NOUN
ajis02-3105	559	6	,	,	PUNCT
ajis02-3105	559	7	40	40	NUM
ajis02-3105	559	8	,	,	PUNCT
ajis02-3105	559	9	175	175	NUM
ajis02-3105	559	10	-	-	SYM
ajis02-3105	559	11	185	185	NUM
ajis02-3105	559	12	.	.	PUNCT
ajis02-3105	560	1	park	park	NOUN
ajis02-3105	560	2	,	,	PUNCT
ajis02-3105	560	3	c.	c.	PROPN
ajis02-3105	560	4	w.	w.	PROPN
ajis02-3105	560	5	,	,	PUNCT
ajis02-3105	560	6	macinnis	macinnis	PROPN
ajis02-3105	560	7	,	,	PUNCT
ajis02-3105	560	8	d.	d.	PROPN
ajis02-3105	560	9	j.	j.	PROPN
ajis02-3105	560	10	,	,	PUNCT
ajis02-3105	560	11	priester	priester	PROPN
ajis02-3105	560	12	,	,	PUNCT
ajis02-3105	560	13	j.	j.	PROPN
ajis02-3105	560	14	,	,	PUNCT
ajis02-3105	560	15	eisingerich	eisingerich	PROPN
ajis02-3105	560	16	,	,	PUNCT
ajis02-3105	560	17	a.	a.	PROPN
ajis02-3105	560	18	b.	b.	PROPN
ajis02-3105	560	19	,	,	PUNCT
ajis02-3105	560	20	&	&	CCONJ
ajis02-3105	560	21	iacobucci	iacobucci	PROPN
ajis02-3105	560	22	,	,	PUNCT
ajis02-3105	560	23	d.	d.	PROPN
ajis02-3105	560	24	(	(	PUNCT
ajis02-3105	560	25	2010	2010	NUM
ajis02-3105	560	26	)	)	PUNCT
ajis02-3105	560	27	.	.	PUNCT
ajis02-3105	561	1	brand	brand	NOUN
ajis02-3105	561	2	attachment	attachment	NOUN
ajis02-3105	561	3	and	and	CCONJ
ajis02-3105	561	4	brand	brand	NOUN
ajis02-3105	561	5	attitude	attitude	NOUN
ajis02-3105	561	6	strength	strength	NOUN
ajis02-3105	561	7	:	:	PUNCT
ajis02-3105	561	8	conceptual	conceptual	ADJ
ajis02-3105	561	9	and	and	CCONJ
ajis02-3105	561	10	empirical	empirical	ADJ
ajis02-3105	561	11	differentiation	differentiation	NOUN
ajis02-3105	561	12	of	of	ADP
ajis02-3105	561	13	two	two	NUM
ajis02-3105	561	14	critical	critical	ADJ
ajis02-3105	561	15	brand	brand	NOUN
ajis02-3105	561	16	equity	equity	NOUN
ajis02-3105	561	17	drivers	driver	NOUN
ajis02-3105	561	18	.	.	PUNCT
ajis02-3105	562	1	journal	journal	PROPN
ajis02-3105	562	2	of	of	ADP
ajis02-3105	562	3	marketing	marketing	NOUN
ajis02-3105	562	4	,	,	PUNCT
ajis02-3105	562	5	74(6	74(6	NUM
ajis02-3105	562	6	)	)	PUNCT
ajis02-3105	562	7	,	,	PUNCT
ajis02-3105	562	8	1	1	NUM
ajis02-3105	562	9	-	-	SYM
ajis02-3105	562	10	17	17	NUM
ajis02-3105	562	11	.	.	PUNCT
ajis02-3105	563	1	palan	palan	PROPN
ajis02-3105	563	2	,	,	PUNCT
ajis02-3105	563	3	k.	k.	PROPN
ajis02-3105	563	4	m.	m.	PROPN
ajis02-3105	563	5	(	(	PUNCT
ajis02-3105	563	6	2001	2001	NUM
ajis02-3105	563	7	)	)	PUNCT
ajis02-3105	563	8	.	.	PUNCT
ajis02-3105	564	1	gender	gender	NOUN
ajis02-3105	564	2	identity	identity	NOUN
ajis02-3105	564	3	in	in	ADP
ajis02-3105	564	4	consumer	consumer	NOUN
ajis02-3105	564	5	behavior	behavior	NOUN
ajis02-3105	564	6	research	research	NOUN
ajis02-3105	564	7	:	:	PUNCT
ajis02-3105	564	8	a	a	DET
ajis02-3105	564	9	literature	literature	NOUN
ajis02-3105	564	10	review	review	NOUN
ajis02-3105	564	11	and	and	CCONJ
ajis02-3105	564	12	research	research	NOUN
ajis02-3105	564	13	agenda	agenda	NOUN
ajis02-3105	564	14	.	.	PUNCT
ajis02-3105	565	1	academy	academy	NOUN
ajis02-3105	565	2	of	of	ADP
ajis02-3105	565	3	marketing	marketing	PROPN
ajis02-3105	565	4	science	science	NOUN
ajis02-3105	565	5	review	review	NOUN
ajis02-3105	565	6	,	,	PUNCT
ajis02-3105	565	7	10(2001	10(2001	NUM
ajis02-3105	565	8	)	)	PUNCT
ajis02-3105	565	9	,	,	PUNCT
ajis02-3105	565	10	1	1	NUM
ajis02-3105	565	11	-	-	SYM
ajis02-3105	565	12	31	31	NUM
ajis02-3105	565	13	.	.	PUNCT
ajis02-3105	566	1	podsakoff	podsakoff	NOUN
ajis02-3105	566	2	,	,	PUNCT
ajis02-3105	566	3	p.	p.	NOUN
ajis02-3105	566	4	m.	m.	NOUN
ajis02-3105	566	5	,	,	PUNCT
ajis02-3105	566	6	mackenzie	mackenzie	PROPN
ajis02-3105	566	7	,	,	PUNCT
ajis02-3105	566	8	s.	s.	PROPN
ajis02-3105	566	9	b.	b.	PROPN
ajis02-3105	566	10	,	,	PUNCT
ajis02-3105	566	11	lee	lee	PROPN
ajis02-3105	566	12	,	,	PUNCT
ajis02-3105	566	13	j.	j.	PROPN
ajis02-3105	566	14	y.	y.	PROPN
ajis02-3105	566	15	,	,	PUNCT
ajis02-3105	566	16	&	&	CCONJ
ajis02-3105	566	17	podsakoff	podsakoff	PROPN
ajis02-3105	566	18	,	,	PUNCT
ajis02-3105	567	1	n.	n.	PROPN
ajis02-3105	567	2	p.	p.	PROPN
ajis02-3105	567	3	(	(	PUNCT
ajis02-3105	567	4	2003	2003	NUM
ajis02-3105	567	5	)	)	PUNCT
ajis02-3105	567	6	.	.	PUNCT
ajis02-3105	568	1	common	common	ADJ
ajis02-3105	568	2	method	method	NOUN
ajis02-3105	568	3	biases	bias	NOUN
ajis02-3105	568	4	in	in	ADP
ajis02-3105	568	5	behavioral	behavioral	ADJ
ajis02-3105	568	6	research	research	NOUN
ajis02-3105	568	7	:	:	PUNCT
ajis02-3105	568	8	a	a	DET
ajis02-3105	568	9	critical	critical	ADJ
ajis02-3105	568	10	review	review	NOUN
ajis02-3105	568	11	of	of	ADP
ajis02-3105	568	12	the	the	DET
ajis02-3105	568	13	literature	literature	NOUN
ajis02-3105	568	14	and	and	CCONJ
ajis02-3105	568	15	recommended	recommend	VERB
ajis02-3105	568	16	remedies	remedy	NOUN
ajis02-3105	568	17	.	.	PUNCT
ajis02-3105	569	1	journal	journal	NOUN
ajis02-3105	569	2	of	of	ADP
ajis02-3105	569	3	applied	apply	VERB
ajis02-3105	569	4	psychology	psychology	NOUN
ajis02-3105	569	5	,	,	PUNCT
ajis02-3105	569	6	88(5	88(5	PROPN
ajis02-3105	569	7	)	)	PUNCT
ajis02-3105	569	8	,	,	PUNCT
ajis02-3105	569	9	879	879	NUM
ajis02-3105	569	10	.	.	PUNCT
ajis02-3105	570	1	prahalad	prahalad	PROPN
ajis02-3105	570	2	,	,	PUNCT
ajis02-3105	570	3	c.	c.	PROPN
ajis02-3105	570	4	k.	k.	PROPN
ajis02-3105	570	5	,	,	PUNCT
ajis02-3105	570	6	&	&	CCONJ
ajis02-3105	570	7	ramaswamy	ramaswamy	ADJ
ajis02-3105	570	8	,	,	PUNCT
ajis02-3105	570	9	v.	v.	PROPN
ajis02-3105	570	10	(	(	PUNCT
ajis02-3105	570	11	2004	2004	NUM
ajis02-3105	570	12	)	)	PUNCT
ajis02-3105	570	13	.	.	PUNCT
ajis02-3105	571	1	co‐creation	co‐creation	NOUN
ajis02-3105	571	2	experiences	experience	NOUN
ajis02-3105	571	3	:	:	PUNCT
ajis02-3105	571	4	the	the	DET
ajis02-3105	571	5	next	next	ADJ
ajis02-3105	571	6	practice	practice	NOUN
ajis02-3105	571	7	in	in	ADP
ajis02-3105	571	8	value	value	NOUN
ajis02-3105	571	9	creation	creation	NOUN
ajis02-3105	571	10	.	.	PUNCT
ajis02-3105	572	1	journal	journal	NOUN
ajis02-3105	572	2	of	of	ADP
ajis02-3105	572	3	interactive	interactive	ADJ
ajis02-3105	572	4	marketing	marketing	NOUN
ajis02-3105	572	5	,	,	PUNCT
ajis02-3105	572	6	18(3	18(3	NUM
ajis02-3105	572	7	)	)	PUNCT
ajis02-3105	572	8	,	,	PUNCT
ajis02-3105	572	9	5	5	NUM
ajis02-3105	572	10	-	-	SYM
ajis02-3105	572	11	14	14	NUM
ajis02-3105	572	12	.	.	PUNCT
ajis02-3105	573	1	procci	procci	PROPN
ajis02-3105	573	2	,	,	PUNCT
ajis02-3105	573	3	k.	k.	PROPN
ajis02-3105	573	4	,	,	PUNCT
ajis02-3105	573	5	singer	singer	NOUN
ajis02-3105	573	6	,	,	PUNCT
ajis02-3105	573	7	a.	a.	PROPN
ajis02-3105	573	8	r.	r.	PROPN
ajis02-3105	573	9	,	,	PUNCT
ajis02-3105	573	10	levy	levy	NOUN
ajis02-3105	573	11	,	,	PUNCT
ajis02-3105	573	12	k.	k.	PROPN
ajis02-3105	573	13	r.	r.	PROPN
ajis02-3105	573	14	,	,	PUNCT
ajis02-3105	573	15	&	&	CCONJ
ajis02-3105	573	16	bowers	bower	NOUN
ajis02-3105	573	17	,	,	PUNCT
ajis02-3105	573	18	c.	c.	PROPN
ajis02-3105	573	19	(	(	PUNCT
ajis02-3105	573	20	2012	2012	NUM
ajis02-3105	573	21	)	)	PUNCT
ajis02-3105	573	22	.	.	PUNCT
ajis02-3105	574	1	measuring	measure	VERB
ajis02-3105	574	2	the	the	DET
ajis02-3105	574	3	flow	flow	NOUN
ajis02-3105	574	4	experience	experience	NOUN
ajis02-3105	574	5	of	of	ADP
ajis02-3105	574	6	gamers	gamer	NOUN
ajis02-3105	574	7	:	:	PUNCT
ajis02-3105	574	8	an	an	DET
ajis02-3105	574	9	evaluation	evaluation	NOUN
ajis02-3105	574	10	of	of	ADP
ajis02-3105	574	11	the	the	DET
ajis02-3105	574	12	dfs-2	dfs-2	NOUN
ajis02-3105	574	13	.	.	PUNCT
ajis02-3105	575	1	computers	computer	NOUN
ajis02-3105	575	2	in	in	ADP
ajis02-3105	575	3	human	human	ADJ
ajis02-3105	575	4	behavior	behavior	NOUN
ajis02-3105	575	5	,	,	PUNCT
ajis02-3105	575	6	28(6	28(6	NOUN
ajis02-3105	575	7	)	)	PUNCT
ajis02-3105	575	8	,	,	PUNCT
ajis02-3105	575	9	2306	2306	NUM
ajis02-3105	575	10	-	-	SYM
ajis02-3105	575	11	2312	2312	NUM
ajis02-3105	575	12	.	.	PUNCT
ajis02-3105	576	1	ranaweera	ranaweera	NOUN
ajis02-3105	576	2	,	,	PUNCT
ajis02-3105	576	3	c.	c.	PROPN
ajis02-3105	576	4	,	,	PUNCT
ajis02-3105	576	5	&	&	CCONJ
ajis02-3105	576	6	jayawardhena	jayawardhena	PROPN
ajis02-3105	576	7	,	,	PUNCT
ajis02-3105	576	8	c.	c.	PROPN
ajis02-3105	576	9	(	(	PUNCT
ajis02-3105	576	10	2014	2014	NUM
ajis02-3105	576	11	)	)	PUNCT
ajis02-3105	576	12	.	.	PUNCT
ajis02-3105	577	1	talk	talk	VERB
ajis02-3105	577	2	up	up	ADP
ajis02-3105	577	3	or	or	CCONJ
ajis02-3105	577	4	criticize	criticize	VERB
ajis02-3105	577	5	?	?	PUNCT
ajis02-3105	578	1	customer	customer	NOUN
ajis02-3105	578	2	responses	response	NOUN
ajis02-3105	578	3	to	to	ADP
ajis02-3105	578	4	wom	wom	NOUN
ajis02-3105	578	5	about	about	ADP
ajis02-3105	578	6	competitors	competitor	NOUN
ajis02-3105	578	7	during	during	ADP
ajis02-3105	578	8	social	social	ADJ
ajis02-3105	578	9	interactions	interaction	NOUN
ajis02-3105	578	10	.	.	PUNCT
ajis02-3105	579	1	journal	journal	NOUN
ajis02-3105	579	2	of	of	ADP
ajis02-3105	579	3	business	business	NOUN
ajis02-3105	579	4	research	research	NOUN
ajis02-3105	579	5	,	,	PUNCT
ajis02-3105	579	6	67(12	67(12	NUM
ajis02-3105	579	7	)	)	PUNCT
ajis02-3105	579	8	,	,	PUNCT
ajis02-3105	579	9	26452656	26452656	NUM
ajis02-3105	579	10	.	.	PUNCT
ajis02-3105	580	1	richard	richard	PROPN
ajis02-3105	580	2	,	,	PUNCT
ajis02-3105	580	3	m.	m.	NOUN
ajis02-3105	580	4	o.	o.	PROPN
ajis02-3105	580	5	,	,	PUNCT
ajis02-3105	580	6	&	&	CCONJ
ajis02-3105	580	7	chandra	chandra	PROPN
ajis02-3105	580	8	,	,	PUNCT
ajis02-3105	580	9	r.	r.	PROPN
ajis02-3105	580	10	(	(	PUNCT
ajis02-3105	580	11	2005	2005	NUM
ajis02-3105	580	12	)	)	PUNCT
ajis02-3105	580	13	.	.	PUNCT
ajis02-3105	581	1	a	a	DET
ajis02-3105	581	2	model	model	NOUN
ajis02-3105	581	3	of	of	ADP
ajis02-3105	581	4	consumer	consumer	NOUN
ajis02-3105	581	5	web	web	NOUN
ajis02-3105	581	6	navigational	navigational	ADJ
ajis02-3105	581	7	behavior	behavior	NOUN
ajis02-3105	581	8	:	:	PUNCT
ajis02-3105	581	9	conceptual	conceptual	ADJ
ajis02-3105	581	10	development	development	NOUN
ajis02-3105	581	11	and	and	CCONJ
ajis02-3105	581	12	application	application	NOUN
ajis02-3105	581	13	.	.	PUNCT
ajis02-3105	582	1	journal	journal	PROPN
ajis02-3105	582	2	of	of	ADP
ajis02-3105	582	3	business	business	NOUN
ajis02-3105	582	4	research	research	NOUN
ajis02-3105	582	5	,	,	PUNCT
ajis02-3105	582	6	58(8	58(8	NUM
ajis02-3105	582	7	)	)	PUNCT
ajis02-3105	582	8	,	,	PUNCT
ajis02-3105	582	9	10191029	10191029	NUM
ajis02-3105	582	10	.	.	PUNCT
ajis02-3105	583	1	richard	richard	PROPN
ajis02-3105	583	2	,	,	PUNCT
ajis02-3105	583	3	m.	m.	NOUN
ajis02-3105	583	4	o.	o.	PROPN
ajis02-3105	583	5	,	,	PUNCT
ajis02-3105	583	6	chebat	chebat	PROPN
ajis02-3105	583	7	,	,	PUNCT
ajis02-3105	583	8	j.	j.	PROPN
ajis02-3105	583	9	c.	c.	PROPN
ajis02-3105	583	10	,	,	PUNCT
ajis02-3105	583	11	yang	yang	PROPN
ajis02-3105	583	12	,	,	PUNCT
ajis02-3105	583	13	z.	z.	PROPN
ajis02-3105	583	14	,	,	PUNCT
ajis02-3105	583	15	&	&	CCONJ
ajis02-3105	583	16	putrevu	putrevu	PROPN
ajis02-3105	583	17	,	,	PUNCT
ajis02-3105	583	18	s.	s.	PROPN
ajis02-3105	583	19	(	(	PUNCT
ajis02-3105	583	20	2010	2010	NUM
ajis02-3105	583	21	)	)	PUNCT
ajis02-3105	583	22	.	.	PUNCT
ajis02-3105	584	1	a	a	DET
ajis02-3105	584	2	proposed	propose	VERB
ajis02-3105	584	3	model	model	NOUN
ajis02-3105	584	4	of	of	ADP
ajis02-3105	584	5	online	online	ADJ
ajis02-3105	584	6	consumer	consumer	NOUN
ajis02-3105	584	7	behavior	behavior	NOUN
ajis02-3105	584	8	:	:	PUNCT
ajis02-3105	584	9	assessing	assess	VERB
ajis02-3105	584	10	the	the	DET
ajis02-3105	584	11	role	role	NOUN
ajis02-3105	584	12	of	of	ADP
ajis02-3105	584	13	gender	gender	NOUN
ajis02-3105	584	14	.	.	PUNCT
ajis02-3105	585	1	journal	journal	PROPN
ajis02-3105	585	2	of	of	ADP
ajis02-3105	585	3	business	business	NOUN
ajis02-3105	585	4	research	research	NOUN
ajis02-3105	585	5	,	,	PUNCT
ajis02-3105	585	6	63(910	63(910	PROPN
ajis02-3105	585	7	)	)	PUNCT
ajis02-3105	585	8	,	,	PUNCT
ajis02-3105	585	9	926	926	NUM
ajis02-3105	585	10	-	-	SYM
ajis02-3105	585	11	934	934	NUM
ajis02-3105	585	12	.	.	PUNCT
ajis02-3105	586	1	robson	robson	NOUN
ajis02-3105	586	2	,	,	PUNCT
ajis02-3105	586	3	k.	k.	PROPN
ajis02-3105	586	4	,	,	PUNCT
ajis02-3105	586	5	plangger	plangger	PROPN
ajis02-3105	586	6	,	,	PUNCT
ajis02-3105	586	7	k.	k.	PROPN
ajis02-3105	586	8	,	,	PUNCT
ajis02-3105	586	9	kietzmann	kietzmann	PROPN
ajis02-3105	586	10	,	,	PUNCT
ajis02-3105	586	11	j.	j.	PROPN
ajis02-3105	586	12	h.	h.	PROPN
ajis02-3105	586	13	,	,	PUNCT
ajis02-3105	586	14	mccarthy	mccarthy	PROPN
ajis02-3105	586	15	,	,	PUNCT
ajis02-3105	586	16	i.	i.	NOUN
ajis02-3105	586	17	,	,	PUNCT
ajis02-3105	586	18	&	&	CCONJ
ajis02-3105	586	19	pitt	pitt	PROPN
ajis02-3105	586	20	,	,	PUNCT
ajis02-3105	586	21	l.	l.	PROPN
ajis02-3105	586	22	(	(	PUNCT
ajis02-3105	586	23	2015	2015	NUM
ajis02-3105	586	24	)	)	PUNCT
ajis02-3105	586	25	.	.	PUNCT
ajis02-3105	587	1	is	be	AUX
ajis02-3105	587	2	it	it	PRON
ajis02-3105	587	3	all	all	DET
ajis02-3105	587	4	a	a	DET
ajis02-3105	587	5	game	game	NOUN
ajis02-3105	587	6	?	?	PUNCT
ajis02-3105	588	1	understanding	understand	VERB
ajis02-3105	588	2	the	the	DET
ajis02-3105	588	3	principles	principle	NOUN
ajis02-3105	588	4	of	of	ADP
ajis02-3105	588	5	gamification	gamification	NOUN
ajis02-3105	588	6	.	.	PUNCT
ajis02-3105	589	1	business	business	NOUN
ajis02-3105	589	2	horizons	horizon	NOUN
ajis02-3105	589	3	,	,	PUNCT
ajis02-3105	589	4	58(4	58(4	NUM
ajis02-3105	589	5	)	)	PUNCT
ajis02-3105	589	6	,	,	PUNCT
ajis02-3105	589	7	411	411	NUM
ajis02-3105	589	8	-	-	SYM
ajis02-3105	589	9	420	420	NUM
ajis02-3105	589	10	.	.	PUNCT
ajis02-3105	590	1	rodrigues	rodrigues	PROPN
ajis02-3105	590	2	,	,	PUNCT
ajis02-3105	590	3	l.	l.	PROPN
ajis02-3105	590	4	f.	f.	PROPN
ajis02-3105	590	5	,	,	PUNCT
ajis02-3105	590	6	oliveira	oliveira	PROPN
ajis02-3105	590	7	,	,	PUNCT
ajis02-3105	590	8	a.	a.	PROPN
ajis02-3105	590	9	,	,	PUNCT
ajis02-3105	590	10	&	&	CCONJ
ajis02-3105	590	11	costa	costa	PROPN
ajis02-3105	590	12	,	,	PUNCT
ajis02-3105	590	13	c.	c.	PROPN
ajis02-3105	590	14	j.	j.	PROPN
ajis02-3105	590	15	(	(	PUNCT
ajis02-3105	590	16	2016	2016	NUM
ajis02-3105	590	17	)	)	PUNCT
ajis02-3105	590	18	.	.	PUNCT
ajis02-3105	591	1	does	do	AUX
ajis02-3105	591	2	ease	ease	VERB
ajis02-3105	591	3	-	-	PUNCT
ajis02-3105	591	4	of	of	ADP
ajis02-3105	591	5	-	-	PUNCT
ajis02-3105	591	6	use	use	NOUN
ajis02-3105	591	7	contributes	contribute	VERB
ajis02-3105	591	8	to	to	ADP
ajis02-3105	591	9	the	the	DET
ajis02-3105	591	10	perception	perception	NOUN
ajis02-3105	591	11	of	of	ADP
ajis02-3105	591	12	enjoyment	enjoyment	NOUN
ajis02-3105	591	13	?	?	PUNCT
ajis02-3105	592	1	a	a	DET
ajis02-3105	592	2	case	case	NOUN
ajis02-3105	592	3	of	of	ADP
ajis02-3105	592	4	gamification	gamification	NOUN
ajis02-3105	592	5	in	in	ADP
ajis02-3105	592	6	e	e	NOUN
ajis02-3105	592	7	-	-	NOUN
ajis02-3105	592	8	banking	banking	NOUN
ajis02-3105	592	9	.	.	PUNCT
ajis02-3105	593	1	computers	computer	NOUN
ajis02-3105	593	2	in	in	ADP
ajis02-3105	593	3	human	human	ADJ
ajis02-3105	593	4	behavior	behavior	NOUN
ajis02-3105	593	5	,	,	PUNCT
ajis02-3105	593	6	61	61	NUM
ajis02-3105	593	7	,	,	PUNCT
ajis02-3105	593	8	114	114	NUM
ajis02-3105	593	9	-	-	SYM
ajis02-3105	593	10	126	126	NUM
ajis02-3105	593	11	.	.	PUNCT
ajis02-3105	594	1	roth	roth	PROPN
ajis02-3105	594	2	,	,	PUNCT
ajis02-3105	594	3	s.	s.	PROPN
ajis02-3105	594	4	,	,	PUNCT
ajis02-3105	594	5	schneckenberg	schneckenberg	PROPN
ajis02-3105	594	6	,	,	PUNCT
ajis02-3105	594	7	d.	d.	PROPN
ajis02-3105	594	8	,	,	PUNCT
ajis02-3105	594	9	&	&	CCONJ
ajis02-3105	594	10	tsai	tsai	PROPN
ajis02-3105	594	11	,	,	PUNCT
ajis02-3105	594	12	c.	c.	PROPN
ajis02-3105	594	13	w.	w.	PROPN
ajis02-3105	594	14	(	(	PUNCT
ajis02-3105	594	15	2015	2015	NUM
ajis02-3105	594	16	)	)	PUNCT
ajis02-3105	594	17	.	.	PUNCT
ajis02-3105	595	1	the	the	DET
ajis02-3105	595	2	ludic	ludic	ADJ
ajis02-3105	595	3	drive	drive	NOUN
ajis02-3105	595	4	as	as	ADP
ajis02-3105	595	5	innovation	innovation	NOUN
ajis02-3105	595	6	driver	driver	NOUN
ajis02-3105	595	7	:	:	PUNCT
ajis02-3105	595	8	introduction	introduction	NOUN
ajis02-3105	595	9	to	to	ADP
ajis02-3105	595	10	the	the	DET
ajis02-3105	595	11	gamification	gamification	NOUN
ajis02-3105	595	12	of	of	ADP
ajis02-3105	595	13	innovation	innovation	NOUN
ajis02-3105	595	14	.	.	PUNCT
ajis02-3105	596	1	creativity	creativity	NOUN
ajis02-3105	596	2	and	and	CCONJ
ajis02-3105	596	3	innovation	innovation	NOUN
ajis02-3105	596	4	management	management	NOUN
ajis02-3105	596	5	,	,	PUNCT
ajis02-3105	596	6	24(2	24(2	NUM
ajis02-3105	596	7	)	)	PUNCT
ajis02-3105	596	8	,	,	PUNCT
ajis02-3105	596	9	300	300	NUM
ajis02-3105	596	10	-	-	SYM
ajis02-3105	596	11	306	306	NUM
ajis02-3105	596	12	.	.	PUNCT
ajis02-3105	596	13	scheiner	scheiner	NOUN
ajis02-3105	596	14	,	,	PUNCT
ajis02-3105	596	15	c.	c.	PROPN
ajis02-3105	596	16	w.	w.	PROPN
ajis02-3105	596	17	(	(	PUNCT
ajis02-3105	596	18	2015	2015	NUM
ajis02-3105	596	19	)	)	PUNCT
ajis02-3105	596	20	.	.	PUNCT
ajis02-3105	597	1	the	the	DET
ajis02-3105	597	2	motivational	motivational	ADJ
ajis02-3105	597	3	fabric	fabric	NOUN
ajis02-3105	597	4	of	of	ADP
ajis02-3105	597	5	gamified	gamifie	VERB
ajis02-3105	597	6	idea	idea	NOUN
ajis02-3105	597	7	competitions	competition	NOUN
ajis02-3105	597	8	:	:	PUNCT
ajis02-3105	597	9	the	the	DET
ajis02-3105	597	10	evaluation	evaluation	NOUN
ajis02-3105	597	11	of	of	ADP
ajis02-3105	597	12	game	game	NOUN
ajis02-3105	597	13	mechanics	mechanic	NOUN
ajis02-3105	597	14	from	from	ADP
ajis02-3105	597	15	a	a	DET
ajis02-3105	597	16	longitudinal	longitudinal	ADJ
ajis02-3105	597	17	perspective	perspective	NOUN
ajis02-3105	597	18	.	.	PUNCT
ajis02-3105	598	1	creativity	creativity	NOUN
ajis02-3105	598	2	and	and	CCONJ
ajis02-3105	598	3	innovation	innovation	NOUN
ajis02-3105	598	4	management	management	NOUN
ajis02-3105	598	5	,	,	PUNCT
ajis02-3105	598	6	24(2	24(2	NUM
ajis02-3105	598	7	)	)	PUNCT
ajis02-3105	598	8	,	,	PUNCT
ajis02-3105	598	9	341	341	NUM
ajis02-3105	598	10	-	-	SYM
ajis02-3105	598	11	352	352	NUM
ajis02-3105	598	12	.	.	PUNCT
ajis02-3105	598	13	schouten	schouten	PROPN
ajis02-3105	598	14	,	,	PUNCT
ajis02-3105	598	15	j.	j.	PROPN
ajis02-3105	598	16	w.	w.	PROPN
ajis02-3105	598	17	,	,	PUNCT
ajis02-3105	598	18	mcalexander	mcalexander	PROPN
ajis02-3105	598	19	,	,	PUNCT
ajis02-3105	598	20	j.	j.	PROPN
ajis02-3105	598	21	h.	h.	PROPN
ajis02-3105	598	22	,	,	PUNCT
ajis02-3105	598	23	&	&	CCONJ
ajis02-3105	598	24	koenig	koenig	PROPN
ajis02-3105	598	25	,	,	PUNCT
ajis02-3105	598	26	h.	h.	PROPN
ajis02-3105	598	27	f.	f.	PROPN
ajis02-3105	598	28	(	(	PUNCT
ajis02-3105	598	29	2007	2007	NUM
ajis02-3105	598	30	)	)	PUNCT
ajis02-3105	598	31	.	.	PUNCT
ajis02-3105	599	1	transcendent	transcendent	ADJ
ajis02-3105	599	2	customer	customer	NOUN
ajis02-3105	599	3	experience	experience	NOUN
ajis02-3105	599	4	and	and	CCONJ
ajis02-3105	599	5	brand	brand	NOUN
ajis02-3105	599	6	community	community	NOUN
ajis02-3105	599	7	.	.	PUNCT
ajis02-3105	600	1	journal	journal	NOUN
ajis02-3105	600	2	of	of	ADP
ajis02-3105	600	3	the	the	DET
ajis02-3105	600	4	academy	academy	NOUN
ajis02-3105	600	5	of	of	ADP
ajis02-3105	600	6	marketing	marketing	NOUN
ajis02-3105	600	7	science	science	NOUN
ajis02-3105	600	8	,	,	PUNCT
ajis02-3105	600	9	35(3	35(3	NUM
ajis02-3105	600	10	)	)	PUNCT
ajis02-3105	600	11	,	,	PUNCT
ajis02-3105	600	12	357	357	NUM
ajis02-3105	600	13	-	-	SYM
ajis02-3105	600	14	368	368	NUM
ajis02-3105	600	15	.	.	PUNCT
ajis02-3105	601	1	shankar	shankar	PROPN
ajis02-3105	601	2	,	,	PUNCT
ajis02-3105	601	3	v.	v.	PROPN
ajis02-3105	601	4	(	(	PUNCT
ajis02-3105	601	5	2016	2016	NUM
ajis02-3105	601	6	)	)	PUNCT
ajis02-3105	601	7	.	.	PUNCT
ajis02-3105	602	1	mobile	mobile	ADJ
ajis02-3105	602	2	marketing	marketing	NOUN
ajis02-3105	602	3	:	:	PUNCT
ajis02-3105	602	4	the	the	DET
ajis02-3105	602	5	way	way	NOUN
ajis02-3105	602	6	forward	forward	ADV
ajis02-3105	602	7	.	.	PUNCT
ajis02-3105	603	1	journal	journal	NOUN
ajis02-3105	603	2	of	of	ADP
ajis02-3105	603	3	interactive	interactive	ADJ
ajis02-3105	603	4	marketing	marketing	NOUN
ajis02-3105	603	5	,	,	PUNCT
ajis02-3105	603	6	34(1	34(1	NOUN
ajis02-3105	603	7	-	-	SYM
ajis02-3105	603	8	2	2	NUM
ajis02-3105	603	9	)	)	PUNCT
ajis02-3105	603	10	.	.	PUNCT
ajis02-3105	604	1	shankar	shankar	PROPN
ajis02-3105	604	2	,	,	PUNCT
ajis02-3105	604	3	a.	a.	PROPN
ajis02-3105	604	4	,	,	PUNCT
ajis02-3105	604	5	&	&	CCONJ
ajis02-3105	604	6	jebarajakirthy	jebarajakirthy	PROPN
ajis02-3105	604	7	,	,	PUNCT
ajis02-3105	604	8	c.	c.	PROPN
ajis02-3105	604	9	(	(	PUNCT
ajis02-3105	604	10	2019	2019	NUM
ajis02-3105	604	11	)	)	PUNCT
ajis02-3105	604	12	.	.	PUNCT
ajis02-3105	605	1	the	the	DET
ajis02-3105	605	2	influence	influence	NOUN
ajis02-3105	605	3	of	of	ADP
ajis02-3105	605	4	e	e	NOUN
ajis02-3105	605	5	-	-	ADJ
ajis02-3105	605	6	banking	banking	ADJ
ajis02-3105	605	7	service	service	NOUN
ajis02-3105	605	8	quality	quality	NOUN
ajis02-3105	605	9	on	on	ADP
ajis02-3105	605	10	customer	customer	NOUN
ajis02-3105	605	11	loyalty	loyalty	NOUN
ajis02-3105	605	12	.	.	PUNCT
ajis02-3105	606	1	international	international	ADJ
ajis02-3105	606	2	journal	journal	PROPN
ajis02-3105	606	3	of	of	ADP
ajis02-3105	606	4	bank	bank	PROPN
ajis02-3105	606	5	marketing	marketing	NOUN
ajis02-3105	606	6	,	,	PUNCT
ajis02-3105	606	7	37(5	37(5	NUM
ajis02-3105	606	8	)	)	PUNCT
ajis02-3105	606	9	,	,	PUNCT
ajis02-3105	606	10	1119	1119	NUM
ajis02-3105	606	11	-	-	SYM
ajis02-3105	606	12	1142	1142	NUM
ajis02-3105	606	13	.	.	PUNCT
ajis02-3105	607	1	australasian	australasian	ADJ
ajis02-3105	607	2	journal	journal	NOUN
ajis02-3105	607	3	of	of	ADP
ajis02-3105	607	4	information	information	NOUN
ajis02-3105	607	5	systems	system	NOUN
ajis02-3105	607	6	sangroya	sangroya	NOUN
ajis02-3105	607	7	,	,	PUNCT
ajis02-3105	607	8	yadav	yadav	PROPN
ajis02-3105	607	9	&	&	CCONJ
ajis02-3105	607	10	joshi	joshi	PROPN
ajis02-3105	607	11	2021	2021	NUM
ajis02-3105	607	12	,	,	PUNCT
ajis02-3105	607	13	vol	vol	NOUN
ajis02-3105	607	14	25	25	NUM
ajis02-3105	607	15	,	,	PUNCT
ajis02-3105	607	16	research	research	NOUN
ajis02-3105	607	17	on	on	ADP
ajis02-3105	607	18	consumer	consumer	NOUN
ajis02-3105	607	19	evaluation	evaluation	NOUN
ajis02-3105	607	20	gamified	gamifie	VERB
ajis02-3105	607	21	interaction	interaction	NOUN
ajis02-3105	607	22	of	of	ADP
ajis02-3105	607	23	mobile	mobile	ADJ
ajis02-3105	607	24	applications	application	NOUN
ajis02-3105	607	25	21	21	NUM
ajis02-3105	607	26	shankar	shankar	PROPN
ajis02-3105	607	27	,	,	PUNCT
ajis02-3105	607	28	a.	a.	NOUN
ajis02-3105	607	29	,	,	PUNCT
ajis02-3105	607	30	jebarajakirthy	jebarajakirthy	ADJ
ajis02-3105	607	31	,	,	PUNCT
ajis02-3105	607	32	c.	c.	PROPN
ajis02-3105	607	33	,	,	PUNCT
ajis02-3105	607	34	&	&	CCONJ
ajis02-3105	607	35	ashaduzzaman	ashaduzzaman	NOUN
ajis02-3105	607	36	,	,	PUNCT
ajis02-3105	607	37	m.	m.	NOUN
ajis02-3105	607	38	(	(	PUNCT
ajis02-3105	607	39	2020	2020	NUM
ajis02-3105	607	40	)	)	PUNCT
ajis02-3105	607	41	.	.	PUNCT
ajis02-3105	608	1	how	how	SCONJ
ajis02-3105	608	2	do	do	AUX
ajis02-3105	608	3	electronic	electronic	ADJ
ajis02-3105	608	4	word	word	NOUN
ajis02-3105	608	5	of	of	ADP
ajis02-3105	608	6	mouth	mouth	NOUN
ajis02-3105	608	7	practices	practice	NOUN
ajis02-3105	608	8	contribute	contribute	VERB
ajis02-3105	608	9	to	to	ADP
ajis02-3105	608	10	mobile	mobile	ADJ
ajis02-3105	608	11	banking	banking	NOUN
ajis02-3105	608	12	adoption	adoption	NOUN
ajis02-3105	608	13	?	?	PUNCT
ajis02-3105	608	14	.	.	PUNCT
ajis02-3105	609	1	journal	journal	PROPN
ajis02-3105	609	2	of	of	ADP
ajis02-3105	609	3	retailing	retailing	NOUN
ajis02-3105	609	4	and	and	CCONJ
ajis02-3105	609	5	consumer	consumer	NOUN
ajis02-3105	609	6	services	service	NOUN
ajis02-3105	609	7	,	,	PUNCT
ajis02-3105	609	8	52	52	NUM
ajis02-3105	609	9	,	,	PUNCT
ajis02-3105	609	10	101920	101920	NUM
ajis02-3105	609	11	.	.	PUNCT
ajis02-3105	610	1	shernoff	shernoff	NOUN
ajis02-3105	610	2	,	,	PUNCT
ajis02-3105	610	3	d.	d.	PROPN
ajis02-3105	610	4	j.	j.	PROPN
ajis02-3105	610	5	,	,	PUNCT
ajis02-3105	610	6	csikszentmihalyi	csikszentmihalyi	PROPN
ajis02-3105	610	7	,	,	PUNCT
ajis02-3105	610	8	m.	m.	NOUN
ajis02-3105	610	9	,	,	PUNCT
ajis02-3105	610	10	schneider	schneider	PROPN
ajis02-3105	610	11	,	,	PUNCT
ajis02-3105	610	12	b.	b.	PROPN
ajis02-3105	610	13	,	,	PUNCT
ajis02-3105	610	14	&	&	CCONJ
ajis02-3105	610	15	shernoff	shernoff	PROPN
ajis02-3105	610	16	,	,	PUNCT
ajis02-3105	610	17	e.	e.	PROPN
ajis02-3105	610	18	s.	s.	PROPN
ajis02-3105	610	19	(	(	PUNCT
ajis02-3105	610	20	2014	2014	NUM
ajis02-3105	610	21	)	)	PUNCT
ajis02-3105	610	22	.	.	PUNCT
ajis02-3105	611	1	student	student	NOUN
ajis02-3105	611	2	engagement	engagement	NOUN
ajis02-3105	611	3	in	in	ADP
ajis02-3105	611	4	high	high	ADJ
ajis02-3105	611	5	school	school	NOUN
ajis02-3105	611	6	classrooms	classroom	NOUN
ajis02-3105	611	7	from	from	ADP
ajis02-3105	611	8	the	the	DET
ajis02-3105	611	9	perspective	perspective	NOUN
ajis02-3105	611	10	of	of	ADP
ajis02-3105	611	11	flow	flow	NOUN
ajis02-3105	611	12	theory	theory	NOUN
ajis02-3105	611	13	.	.	PUNCT
ajis02-3105	612	1	in	in	ADP
ajis02-3105	612	2	applications	application	NOUN
ajis02-3105	612	3	of	of	ADP
ajis02-3105	612	4	flow	flow	NOUN
ajis02-3105	612	5	in	in	ADP
ajis02-3105	612	6	human	human	ADJ
ajis02-3105	612	7	development	development	NOUN
ajis02-3105	612	8	and	and	CCONJ
ajis02-3105	612	9	education	education	NOUN
ajis02-3105	612	10	(	(	PUNCT
ajis02-3105	612	11	pp	pp	ADJ
ajis02-3105	612	12	.	.	PUNCT
ajis02-3105	612	13	475	475	NUM
ajis02-3105	612	14	-	-	NUM
ajis02-3105	612	15	494	494	NUM
ajis02-3105	612	16	)	)	PUNCT
ajis02-3105	612	17	.	.	PUNCT
ajis02-3105	613	1	springer	springer	NOUN
ajis02-3105	613	2	,	,	PUNCT
ajis02-3105	613	3	dordrecht	dordrecht	PROPN
ajis02-3105	613	4	.	.	PUNCT
ajis02-3105	613	5	skadberg	skadberg	PROPN
ajis02-3105	613	6	,	,	PUNCT
ajis02-3105	613	7	y.	y.	PROPN
ajis02-3105	613	8	x.	x.	PROPN
ajis02-3105	613	9	,	,	PUNCT
ajis02-3105	613	10	&	&	CCONJ
ajis02-3105	613	11	kimmel	kimmel	PROPN
ajis02-3105	613	12	,	,	PUNCT
ajis02-3105	613	13	j.	j.	PROPN
ajis02-3105	613	14	r.	r.	PROPN
ajis02-3105	613	15	(	(	PUNCT
ajis02-3105	613	16	2004	2004	NUM
ajis02-3105	613	17	)	)	PUNCT
ajis02-3105	613	18	.	.	PUNCT
ajis02-3105	614	1	visitors	visitor	NOUN
ajis02-3105	614	2	’	'	PUNCT
ajis02-3105	614	3	flow	flow	NOUN
ajis02-3105	614	4	experience	experience	NOUN
ajis02-3105	614	5	while	while	SCONJ
ajis02-3105	614	6	browsing	browse	VERB
ajis02-3105	614	7	a	a	DET
ajis02-3105	614	8	web	web	NOUN
ajis02-3105	614	9	site	site	NOUN
ajis02-3105	614	10	:	:	PUNCT
ajis02-3105	614	11	its	its	PRON
ajis02-3105	614	12	measurement	measurement	NOUN
ajis02-3105	614	13	,	,	PUNCT
ajis02-3105	614	14	contributing	contribute	VERB
ajis02-3105	614	15	factors	factor	NOUN
ajis02-3105	614	16	and	and	CCONJ
ajis02-3105	614	17	consequences	consequence	NOUN
ajis02-3105	614	18	.	.	PUNCT
ajis02-3105	615	1	computers	computer	NOUN
ajis02-3105	615	2	in	in	ADP
ajis02-3105	615	3	human	human	ADJ
ajis02-3105	615	4	behavior	behavior	NOUN
ajis02-3105	615	5	,	,	PUNCT
ajis02-3105	615	6	20(3	20(3	NOUN
ajis02-3105	615	7	)	)	PUNCT
ajis02-3105	615	8	,	,	PUNCT
ajis02-3105	615	9	403	403	NUM
ajis02-3105	615	10	-	-	SYM
ajis02-3105	615	11	422	422	NUM
ajis02-3105	615	12	.	.	PUNCT
ajis02-3105	616	1	storbacka	storbacka	PROPN
ajis02-3105	616	2	,	,	PUNCT
ajis02-3105	616	3	k.	k.	PROPN
ajis02-3105	616	4	,	,	PUNCT
ajis02-3105	616	5	brodie	brodie	PROPN
ajis02-3105	616	6	,	,	PUNCT
ajis02-3105	616	7	r.	r.	PROPN
ajis02-3105	616	8	j.	j.	PROPN
ajis02-3105	616	9	,	,	PUNCT
ajis02-3105	616	10	böhmann	böhmann	PROPN
ajis02-3105	616	11	,	,	PUNCT
ajis02-3105	616	12	t.	t.	PROPN
ajis02-3105	616	13	,	,	PUNCT
ajis02-3105	616	14	maglio	maglio	NOUN
ajis02-3105	616	15	,	,	PUNCT
ajis02-3105	616	16	p.	p.	PROPN
ajis02-3105	616	17	p.	p.	PROPN
ajis02-3105	616	18	,	,	PUNCT
ajis02-3105	616	19	&	&	CCONJ
ajis02-3105	616	20	nenonen	nenonen	PROPN
ajis02-3105	616	21	,	,	PUNCT
ajis02-3105	616	22	s.	s.	PROPN
ajis02-3105	616	23	(	(	PUNCT
ajis02-3105	616	24	2016	2016	NUM
ajis02-3105	616	25	)	)	PUNCT
ajis02-3105	616	26	.	.	PUNCT
ajis02-3105	617	1	actor	actor	NOUN
ajis02-3105	617	2	engagement	engagement	NOUN
ajis02-3105	617	3	as	as	ADP
ajis02-3105	617	4	a	a	DET
ajis02-3105	617	5	microfoundation	microfoundation	NOUN
ajis02-3105	617	6	for	for	ADP
ajis02-3105	617	7	value	value	NOUN
ajis02-3105	617	8	co	co	NOUN
ajis02-3105	617	9	-	-	NOUN
ajis02-3105	617	10	creation	creation	NOUN
ajis02-3105	617	11	.	.	PUNCT
ajis02-3105	618	1	journal	journal	NOUN
ajis02-3105	618	2	of	of	ADP
ajis02-3105	618	3	business	business	NOUN
ajis02-3105	618	4	research	research	NOUN
ajis02-3105	618	5	,	,	PUNCT
ajis02-3105	618	6	69(8	69(8	ADV
ajis02-3105	618	7	)	)	PUNCT
ajis02-3105	618	8	,	,	PUNCT
ajis02-3105	618	9	3008	3008	NUM
ajis02-3105	618	10	-	-	SYM
ajis02-3105	618	11	3017	3017	NUM
ajis02-3105	618	12	.	.	PUNCT
ajis02-3105	619	1	van	van	PROPN
ajis02-3105	619	2	noort	noort	PROPN
ajis02-3105	619	3	,	,	PUNCT
ajis02-3105	619	4	g.	g.	PROPN
ajis02-3105	619	5	,	,	PUNCT
ajis02-3105	619	6	voorveld	voorveld	PROPN
ajis02-3105	619	7	,	,	PUNCT
ajis02-3105	619	8	h.	h.	PROPN
ajis02-3105	619	9	a.	a.	PROPN
ajis02-3105	619	10	,	,	PUNCT
ajis02-3105	619	11	&	&	CCONJ
ajis02-3105	619	12	van	van	PROPN
ajis02-3105	619	13	reijmersdal	reijmersdal	PROPN
ajis02-3105	619	14	,	,	PUNCT
ajis02-3105	619	15	e.	e.	PROPN
ajis02-3105	619	16	a.	a.	PROPN
ajis02-3105	619	17	(	(	PUNCT
ajis02-3105	619	18	2012	2012	NUM
ajis02-3105	619	19	)	)	PUNCT
ajis02-3105	619	20	.	.	PUNCT
ajis02-3105	620	1	interactivity	interactivity	NOUN
ajis02-3105	620	2	in	in	ADP
ajis02-3105	620	3	brand	brand	NOUN
ajis02-3105	620	4	web	web	NOUN
ajis02-3105	620	5	sites	site	NOUN
ajis02-3105	620	6	:	:	PUNCT
ajis02-3105	620	7	cognitive	cognitive	ADJ
ajis02-3105	620	8	,	,	PUNCT
ajis02-3105	620	9	affective	affective	NOUN
ajis02-3105	620	10	,	,	PUNCT
ajis02-3105	620	11	and	and	CCONJ
ajis02-3105	620	12	behavioral	behavioral	ADJ
ajis02-3105	620	13	responses	response	NOUN
ajis02-3105	620	14	explained	explain	VERB
ajis02-3105	620	15	by	by	ADP
ajis02-3105	620	16	consumers	consumer	NOUN
ajis02-3105	620	17	'	'	PART
ajis02-3105	620	18	online	online	ADJ
ajis02-3105	620	19	flow	flow	NOUN
ajis02-3105	620	20	experience	experience	NOUN
ajis02-3105	620	21	.	.	PUNCT
ajis02-3105	621	1	journal	journal	NOUN
ajis02-3105	621	2	of	of	ADP
ajis02-3105	621	3	interactive	interactive	ADJ
ajis02-3105	621	4	marketing	marketing	NOUN
ajis02-3105	621	5	,	,	PUNCT
ajis02-3105	621	6	26(4	26(4	NUM
ajis02-3105	621	7	)	)	PUNCT
ajis02-3105	621	8	,	,	PUNCT
ajis02-3105	621	9	223	223	NUM
ajis02-3105	621	10	-	-	SYM
ajis02-3105	621	11	234	234	NUM
ajis02-3105	621	12	.	.	PUNCT
ajis02-3105	622	1	venkatesan	venkatesan	PROPN
ajis02-3105	622	2	,	,	PUNCT
ajis02-3105	622	3	r.	r.	PROPN
ajis02-3105	622	4	(	(	PUNCT
ajis02-3105	622	5	2017	2017	NUM
ajis02-3105	622	6	)	)	PUNCT
ajis02-3105	622	7	.	.	PUNCT
ajis02-3105	623	1	executing	execute	VERB
ajis02-3105	623	2	on	on	ADP
ajis02-3105	623	3	a	a	DET
ajis02-3105	623	4	customer	customer	NOUN
ajis02-3105	623	5	engagement	engagement	NOUN
ajis02-3105	623	6	strategy	strategy	NOUN
ajis02-3105	623	7	.	.	PUNCT
ajis02-3105	624	1	journal	journal	NOUN
ajis02-3105	624	2	of	of	ADP
ajis02-3105	624	3	the	the	DET
ajis02-3105	624	4	academy	academy	NOUN
ajis02-3105	624	5	of	of	ADP
ajis02-3105	624	6	marketing	marketing	NOUN
ajis02-3105	624	7	science	science	NOUN
ajis02-3105	624	8	,	,	PUNCT
ajis02-3105	624	9	45	45	NUM
ajis02-3105	624	10	(	(	PUNCT
ajis02-3105	624	11	3	3	NUM
ajis02-3105	624	12	)	)	PUNCT
ajis02-3105	624	13	,	,	PUNCT
ajis02-3105	624	14	289	289	NUM
ajis02-3105	624	15	-	-	SYM
ajis02-3105	624	16	293	293	NUM
ajis02-3105	624	17	.	.	PUNCT
ajis02-3105	625	1	werbach	werbach	NOUN
ajis02-3105	625	2	,	,	PUNCT
ajis02-3105	625	3	k.	k.	PROPN
ajis02-3105	625	4	,	,	PUNCT
ajis02-3105	625	5	&	&	CCONJ
ajis02-3105	625	6	hunter	hunter	PROPN
ajis02-3105	625	7	,	,	PUNCT
ajis02-3105	625	8	d.	d.	PROPN
ajis02-3105	625	9	(	(	PUNCT
ajis02-3105	625	10	2012	2012	NUM
ajis02-3105	625	11	)	)	PUNCT
ajis02-3105	625	12	.	.	PUNCT
ajis02-3105	626	1	for	for	ADP
ajis02-3105	626	2	the	the	DET
ajis02-3105	626	3	win	win	NOUN
ajis02-3105	626	4	:	:	PUNCT
ajis02-3105	626	5	how	how	SCONJ
ajis02-3105	626	6	game	game	NOUN
ajis02-3105	626	7	thinking	thinking	NOUN
ajis02-3105	626	8	can	can	AUX
ajis02-3105	626	9	revolutionize	revolutionize	VERB
ajis02-3105	626	10	your	your	PRON
ajis02-3105	626	11	business	business	NOUN
ajis02-3105	626	12	.	.	PUNCT
ajis02-3105	627	1	wharton	wharton	PROPN
ajis02-3105	627	2	digital	digital	PROPN
ajis02-3105	627	3	press	press	PROPN
ajis02-3105	627	4	.	.	PUNCT
ajis02-3105	628	1	yoo	yoo	PROPN
ajis02-3105	628	2	,	,	PUNCT
ajis02-3105	628	3	b.	b.	PROPN
ajis02-3105	628	4	,	,	PUNCT
ajis02-3105	628	5	&	&	CCONJ
ajis02-3105	628	6	donthu	donthu	PROPN
ajis02-3105	628	7	,	,	PUNCT
ajis02-3105	628	8	n.	n.	NOUN
ajis02-3105	628	9	(	(	PUNCT
ajis02-3105	628	10	2001	2001	NUM
ajis02-3105	628	11	)	)	PUNCT
ajis02-3105	628	12	.	.	PUNCT
ajis02-3105	629	1	developing	develop	VERB
ajis02-3105	629	2	and	and	CCONJ
ajis02-3105	629	3	validating	validate	VERB
ajis02-3105	629	4	a	a	DET
ajis02-3105	629	5	multidimensional	multidimensional	ADJ
ajis02-3105	629	6	consumer	consumer	NOUN
ajis02-3105	629	7	-	-	PUNCT
ajis02-3105	629	8	based	base	VERB
ajis02-3105	629	9	brand	brand	NOUN
ajis02-3105	629	10	equity	equity	NOUN
ajis02-3105	629	11	scale	scale	NOUN
ajis02-3105	629	12	.	.	PUNCT
ajis02-3105	630	1	journal	journal	PROPN
ajis02-3105	630	2	of	of	ADP
ajis02-3105	630	3	business	business	NOUN
ajis02-3105	630	4	research	research	NOUN
ajis02-3105	630	5	,	,	PUNCT
ajis02-3105	630	6	52(1	52(1	NOUN
ajis02-3105	630	7	)	)	PUNCT
ajis02-3105	630	8	,	,	PUNCT
ajis02-3105	630	9	1	1	NUM
ajis02-3105	630	10	-	-	SYM
ajis02-3105	630	11	14	14	NUM
ajis02-3105	630	12	.	.	PUNCT
ajis02-3105	631	1	yoo	yoo	PROPN
ajis02-3105	631	2	,	,	PUNCT
ajis02-3105	631	3	c.	c.	PROPN
ajis02-3105	631	4	w.	w.	PROPN
ajis02-3105	631	5	,	,	PUNCT
ajis02-3105	631	6	sanders	sanders	PROPN
ajis02-3105	631	7	,	,	PUNCT
ajis02-3105	631	8	g.	g.	PROPN
ajis02-3105	631	9	l.	l.	PROPN
ajis02-3105	631	10	,	,	PUNCT
ajis02-3105	631	11	&	&	CCONJ
ajis02-3105	631	12	cerveny	cerveny	PROPN
ajis02-3105	631	13	,	,	PUNCT
ajis02-3105	631	14	r.	r.	PROPN
ajis02-3105	631	15	p.	p.	PROPN
ajis02-3105	631	16	(	(	PUNCT
ajis02-3105	631	17	2018	2018	NUM
ajis02-3105	631	18	)	)	PUNCT
ajis02-3105	631	19	.	.	PUNCT
ajis02-3105	632	1	exploring	explore	VERB
ajis02-3105	632	2	the	the	DET
ajis02-3105	632	3	influence	influence	NOUN
ajis02-3105	632	4	of	of	ADP
ajis02-3105	632	5	flow	flow	NOUN
ajis02-3105	632	6	and	and	CCONJ
ajis02-3105	632	7	psychological	psychological	ADJ
ajis02-3105	632	8	ownership	ownership	NOUN
ajis02-3105	632	9	on	on	ADP
ajis02-3105	632	10	security	security	NOUN
ajis02-3105	632	11	education	education	NOUN
ajis02-3105	632	12	,	,	PUNCT
ajis02-3105	632	13	training	training	NOUN
ajis02-3105	632	14	and	and	CCONJ
ajis02-3105	632	15	awareness	awareness	NOUN
ajis02-3105	632	16	effectiveness	effectiveness	NOUN
ajis02-3105	632	17	and	and	CCONJ
ajis02-3105	632	18	security	security	NOUN
ajis02-3105	632	19	compliance	compliance	NOUN
ajis02-3105	632	20	.	.	PUNCT
ajis02-3105	633	1	decision	decision	NOUN
ajis02-3105	633	2	support	support	NOUN
ajis02-3105	633	3	systems	system	NOUN
ajis02-3105	633	4	,	,	PUNCT
ajis02-3105	633	5	108	108	NUM
ajis02-3105	633	6	,	,	PUNCT
ajis02-3105	633	7	107	107	NUM
ajis02-3105	633	8	-	-	SYM
ajis02-3105	633	9	118	118	NUM
ajis02-3105	633	10	.	.	PUNCT
ajis02-3105	633	11	yoo	yoo	PROPN
ajis02-3105	633	12	,	,	PUNCT
ajis02-3105	633	13	c.	c.	PROPN
ajis02-3105	633	14	w.	w.	PROPN
ajis02-3105	633	15	,	,	PUNCT
ajis02-3105	633	16	kim	kim	PROPN
ajis02-3105	633	17	,	,	PUNCT
ajis02-3105	633	18	y.	y.	PROPN
ajis02-3105	633	19	j.	j.	PROPN
ajis02-3105	633	20	,	,	PUNCT
ajis02-3105	633	21	&	&	CCONJ
ajis02-3105	633	22	sanders	sanders	PROPN
ajis02-3105	633	23	,	,	PUNCT
ajis02-3105	633	24	g.	g.	PROPN
ajis02-3105	633	25	l.	l.	PROPN
ajis02-3105	633	26	(	(	PUNCT
ajis02-3105	633	27	2015	2015	NUM
ajis02-3105	633	28	)	)	PUNCT
ajis02-3105	633	29	.	.	PUNCT
ajis02-3105	634	1	the	the	DET
ajis02-3105	634	2	impact	impact	NOUN
ajis02-3105	634	3	of	of	ADP
ajis02-3105	634	4	interactivity	interactivity	NOUN
ajis02-3105	634	5	of	of	ADP
ajis02-3105	634	6	electronic	electronic	ADJ
ajis02-3105	634	7	word	word	NOUN
ajis02-3105	634	8	of	of	ADP
ajis02-3105	634	9	mouth	mouth	NOUN
ajis02-3105	634	10	systems	system	NOUN
ajis02-3105	634	11	and	and	CCONJ
ajis02-3105	634	12	e	e	NOUN
ajis02-3105	634	13	-	-	NOUN
ajis02-3105	634	14	quality	quality	NOUN
ajis02-3105	634	15	on	on	ADP
ajis02-3105	634	16	decision	decision	NOUN
ajis02-3105	634	17	support	support	NOUN
ajis02-3105	634	18	in	in	ADP
ajis02-3105	634	19	the	the	DET
ajis02-3105	634	20	context	context	NOUN
ajis02-3105	634	21	of	of	ADP
ajis02-3105	634	22	the	the	DET
ajis02-3105	634	23	emarketplace	emarketplace	NOUN
ajis02-3105	634	24	.	.	PUNCT
ajis02-3105	635	1	information	information	NOUN
ajis02-3105	635	2	&	&	CCONJ
ajis02-3105	635	3	management	management	PROPN
ajis02-3105	635	4	,	,	PUNCT
ajis02-3105	635	5	52(4	52(4	NUM
ajis02-3105	635	6	)	)	PUNCT
ajis02-3105	635	7	,	,	PUNCT
ajis02-3105	635	8	496	496	NUM
ajis02-3105	635	9	-	-	SYM
ajis02-3105	635	10	505	505	NUM
ajis02-3105	635	11	.	.	PUNCT
ajis02-3105	636	1	zhang	zhang	PROPN
ajis02-3105	636	2	,	,	PUNCT
ajis02-3105	636	3	c.	c.	PROPN
ajis02-3105	636	4	,	,	PUNCT
ajis02-3105	636	5	phang	phang	PROPN
ajis02-3105	636	6	,	,	PUNCT
ajis02-3105	636	7	c.	c.	PROPN
ajis02-3105	636	8	w.	w.	PROPN
ajis02-3105	636	9	,	,	PUNCT
ajis02-3105	636	10	wu	wu	PROPN
ajis02-3105	636	11	,	,	PUNCT
ajis02-3105	636	12	q.	q.	PROPN
ajis02-3105	636	13	,	,	PUNCT
ajis02-3105	636	14	&	&	CCONJ
ajis02-3105	636	15	luo	luo	PROPN
ajis02-3105	636	16	,	,	PUNCT
ajis02-3105	636	17	x.	x.	NOUN
ajis02-3105	636	18	(	(	PUNCT
ajis02-3105	636	19	2017	2017	NUM
ajis02-3105	636	20	)	)	PUNCT
ajis02-3105	636	21	.	.	PUNCT
ajis02-3105	637	1	nonlinear	nonlinear	ADJ
ajis02-3105	637	2	effects	effect	NOUN
ajis02-3105	637	3	of	of	ADP
ajis02-3105	637	4	social	social	ADJ
ajis02-3105	637	5	connections	connection	NOUN
ajis02-3105	637	6	and	and	CCONJ
ajis02-3105	637	7	interactions	interaction	NOUN
ajis02-3105	637	8	on	on	ADP
ajis02-3105	637	9	individual	individual	ADJ
ajis02-3105	637	10	goal	goal	NOUN
ajis02-3105	637	11	attainment	attainment	NOUN
ajis02-3105	637	12	and	and	CCONJ
ajis02-3105	637	13	spending	spending	NOUN
ajis02-3105	637	14	:	:	PUNCT
ajis02-3105	637	15	evidences	evidence	NOUN
ajis02-3105	637	16	from	from	ADP
ajis02-3105	637	17	online	online	ADJ
ajis02-3105	637	18	gaming	gaming	NOUN
ajis02-3105	637	19	markets	market	NOUN
ajis02-3105	637	20	.	.	PUNCT
ajis02-3105	638	1	journal	journal	NOUN
ajis02-3105	638	2	of	of	ADP
ajis02-3105	638	3	marketing	marketing	NOUN
ajis02-3105	638	4	,	,	PUNCT
ajis02-3105	638	5	81(6	81(6	NUM
ajis02-3105	638	6	)	)	PUNCT
ajis02-3105	638	7	,	,	PUNCT
ajis02-3105	638	8	132	132	NUM
ajis02-3105	638	9	-	-	SYM
ajis02-3105	638	10	155	155	NUM
ajis02-3105	638	11	.	.	PUNCT
ajis02-3105	639	1	zhang	zhang	PROPN
ajis02-3105	639	2	,	,	PUNCT
ajis02-3105	639	3	k.	k.	PROPN
ajis02-3105	639	4	z.	z.	PROPN
ajis02-3105	639	5	,	,	PUNCT
ajis02-3105	639	6	lee	lee	PROPN
ajis02-3105	639	7	,	,	PUNCT
ajis02-3105	639	8	m.	m.	PROPN
ajis02-3105	639	9	k.	k.	PROPN
ajis02-3105	639	10	,	,	PUNCT
ajis02-3105	639	11	cheung	cheung	PROPN
ajis02-3105	639	12	,	,	PUNCT
ajis02-3105	639	13	c.	c.	PROPN
ajis02-3105	639	14	m.	m.	PROPN
ajis02-3105	639	15	,	,	PUNCT
ajis02-3105	639	16	&	&	CCONJ
ajis02-3105	639	17	chen	chen	PROPN
ajis02-3105	639	18	,	,	PUNCT
ajis02-3105	639	19	h.	h.	PROPN
ajis02-3105	639	20	(	(	PUNCT
ajis02-3105	639	21	2009	2009	NUM
ajis02-3105	639	22	)	)	PUNCT
ajis02-3105	639	23	.	.	PUNCT
ajis02-3105	640	1	understanding	understand	VERB
ajis02-3105	640	2	the	the	DET
ajis02-3105	640	3	role	role	NOUN
ajis02-3105	640	4	of	of	ADP
ajis02-3105	640	5	gender	gender	NOUN
ajis02-3105	640	6	in	in	ADP
ajis02-3105	640	7	bloggers	blogger	NOUN
ajis02-3105	640	8	'	'	PART
ajis02-3105	640	9	switching	switch	VERB
ajis02-3105	640	10	behavior	behavior	NOUN
ajis02-3105	640	11	.	.	PUNCT
ajis02-3105	641	1	decision	decision	NOUN
ajis02-3105	641	2	support	support	NOUN
ajis02-3105	641	3	systems	system	NOUN
ajis02-3105	641	4	,	,	PUNCT
ajis02-3105	641	5	47(4	47(4	NUM
ajis02-3105	641	6	)	)	PUNCT
ajis02-3105	641	7	,	,	PUNCT
ajis02-3105	641	8	540	540	NUM
ajis02-3105	641	9	-	-	SYM
ajis02-3105	641	10	546	546	NUM
ajis02-3105	641	11	.	.	PUNCT
ajis02-3105	642	1	zurita	zurita	PROPN
ajis02-3105	642	2	ortega	ortega	PROPN
ajis02-3105	642	3	,	,	PUNCT
ajis02-3105	642	4	f.	f.	PROPN
ajis02-3105	642	5	,	,	PUNCT
ajis02-3105	642	6	castro	castro	PROPN
ajis02-3105	642	7	sánchez	sánchez	PROPN
ajis02-3105	642	8	,	,	PUNCT
ajis02-3105	642	9	m.	m.	NOUN
ajis02-3105	642	10	,	,	PUNCT
ajis02-3105	642	11	chacón	chacón	PROPN
ajis02-3105	642	12	cuberos	cuberos	PROPN
ajis02-3105	642	13	,	,	PUNCT
ajis02-3105	642	14	r.	r.	PROPN
ajis02-3105	642	15	,	,	PUNCT
ajis02-3105	642	16	cachón	cachón	PROPN
ajis02-3105	642	17	zagalaz	zagalaz	PROPN
ajis02-3105	642	18	,	,	PUNCT
ajis02-3105	642	19	j.	j.	PROPN
ajis02-3105	642	20	,	,	PUNCT
ajis02-3105	642	21	cofré	cofré	ADJ
ajis02-3105	642	22	bolados	bolado	NOUN
ajis02-3105	642	23	,	,	PUNCT
ajis02-3105	642	24	c.	c.	PROPN
ajis02-3105	642	25	,	,	PUNCT
ajis02-3105	642	26	knox	knox	PROPN
ajis02-3105	642	27	,	,	PUNCT
ajis02-3105	642	28	e.	e.	PROPN
ajis02-3105	642	29	,	,	PUNCT
ajis02-3105	642	30	&	&	CCONJ
ajis02-3105	642	31	muros	muros	PROPN
ajis02-3105	642	32	,	,	PUNCT
ajis02-3105	642	33	j.	j.	PROPN
ajis02-3105	642	34	j.	j.	PROPN
ajis02-3105	642	35	(	(	PUNCT
ajis02-3105	642	36	2018	2018	NUM
ajis02-3105	642	37	)	)	PUNCT
ajis02-3105	642	38	.	.	PUNCT
ajis02-3105	643	1	analysis	analysis	NOUN
ajis02-3105	643	2	of	of	ADP
ajis02-3105	643	3	the	the	DET
ajis02-3105	643	4	psychometric	psychometric	ADJ
ajis02-3105	643	5	properties	property	NOUN
ajis02-3105	643	6	of	of	ADP
ajis02-3105	643	7	perceived	perceive	VERB
ajis02-3105	643	8	motivational	motivational	ADJ
ajis02-3105	643	9	climate	climate	NOUN
ajis02-3105	643	10	in	in	ADP
ajis02-3105	643	11	sport	sport	NOUN
ajis02-3105	643	12	questionnaire	questionnaire	NOUN
ajis02-3105	643	13	and	and	CCONJ
ajis02-3105	643	14	its	its	PRON
ajis02-3105	643	15	relationship	relationship	NOUN
ajis02-3105	643	16	to	to	ADP
ajis02-3105	643	17	physical	physical	ADJ
ajis02-3105	643	18	activity	activity	NOUN
ajis02-3105	643	19	and	and	CCONJ
ajis02-3105	643	20	gender	gender	NOUN
ajis02-3105	643	21	using	use	VERB
ajis02-3105	643	22	structural	structural	ADJ
ajis02-3105	643	23	equation	equation	NOUN
ajis02-3105	643	24	modelling	modelling	NOUN
ajis02-3105	643	25	.	.	PUNCT
ajis02-3105	644	1	sustainability	sustainability	NOUN
ajis02-3105	644	2	,	,	PUNCT
ajis02-3105	644	3	10(3	10(3	NUM
ajis02-3105	644	4	)	)	PUNCT
ajis02-3105	644	5	,	,	PUNCT
ajis02-3105	644	6	632	632	NUM
ajis02-3105	644	7	.	.	PUNCT
ajis02-3105	645	1	australasian	australasian	ADJ
ajis02-3105	645	2	journal	journal	NOUN
ajis02-3105	645	3	of	of	ADP
ajis02-3105	645	4	information	information	NOUN
ajis02-3105	645	5	systems	system	NOUN
ajis02-3105	645	6	sangroya	sangroya	NOUN
ajis02-3105	645	7	,	,	PUNCT
ajis02-3105	645	8	yadav	yadav	PROPN
ajis02-3105	645	9	&	&	CCONJ
ajis02-3105	645	10	joshi	joshi	PROPN
ajis02-3105	645	11	2021	2021	NUM
ajis02-3105	645	12	,	,	PUNCT
ajis02-3105	645	13	vol	vol	NOUN
ajis02-3105	645	14	25	25	NUM
ajis02-3105	645	15	,	,	PUNCT
ajis02-3105	645	16	research	research	NOUN
ajis02-3105	645	17	on	on	ADP
ajis02-3105	645	18	consumer	consumer	NOUN
ajis02-3105	645	19	evaluation	evaluation	NOUN
ajis02-3105	645	20	gamified	gamifie	VERB
ajis02-3105	645	21	interaction	interaction	NOUN
ajis02-3105	645	22	of	of	ADP
ajis02-3105	645	23	mobile	mobile	ADJ
ajis02-3105	645	24	applications	application	NOUN
ajis02-3105	645	25	22	22	NUM
ajis02-3105	645	26	appendix	appendix	NOUN
ajis02-3105	645	27	1	1	NUM
ajis02-3105	645	28	.	.	PUNCT
ajis02-3105	645	29	measurement	measurement	NOUN
ajis02-3105	645	30	items	item	NOUN
ajis02-3105	645	31	constructs	construct	VERB
ajis02-3105	645	32	and	and	CCONJ
ajis02-3105	645	33	scale	scale	NOUN
ajis02-3105	645	34	items	item	NOUN
ajis02-3105	645	35	sources	source	NOUN
ajis02-3105	645	36	challenge	challenge	VERB
ajis02-3105	645	37	(	(	PUNCT
ajis02-3105	645	38	ch	ch	NOUN
ajis02-3105	645	39	)	)	PUNCT
ajis02-3105	645	40	ch1	ch1	PROPN
ajis02-3105	645	41	:	:	PUNCT
ajis02-3105	645	42	“	"	PUNCT
ajis02-3105	645	43	the	the	DET
ajis02-3105	645	44	difficulty	difficulty	NOUN
ajis02-3105	645	45	of	of	ADP
ajis02-3105	645	46	challenges	challenge	NOUN
ajis02-3105	645	47	(	(	PUNCT
ajis02-3105	645	48	e.g.	e.g.	ADV
ajis02-3105	645	49	,	,	PUNCT
ajis02-3105	645	50	answering	answer	VERB
ajis02-3105	645	51	the	the	DET
ajis02-3105	645	52	questions	question	NOUN
ajis02-3105	645	53	)	)	PUNCT
ajis02-3105	645	54	increases	increase	NOUN
ajis02-3105	645	55	as	as	ADP
ajis02-3105	645	56	my	my	PRON
ajis02-3105	645	57	skills	skill	NOUN
ajis02-3105	645	58	and	and	CCONJ
ajis02-3105	645	59	knowledge	knowledge	NOUN
ajis02-3105	645	60	in	in	ADP
ajis02-3105	645	61	[	[	X
ajis02-3105	645	62	app	app	X
ajis02-3105	645	63	]	]	X
ajis02-3105	645	64	”	"	PUNCT
ajis02-3105	645	65	.	.	PUNCT
ajis02-3105	646	1	ch2	ch2	PROPN
ajis02-3105	646	2	.	.	PUNCT
ajis02-3105	647	1	“	"	PUNCT
ajis02-3105	647	2	[	[	X
ajis02-3105	647	3	app	app	X
ajis02-3105	647	4	]	]	PUNCT
ajis02-3105	647	5	provides	provide	VERB
ajis02-3105	647	6	new	new	ADJ
ajis02-3105	647	7	challenges	challenge	NOUN
ajis02-3105	647	8	with	with	ADP
ajis02-3105	647	9	appropriate	appropriate	ADJ
ajis02-3105	647	10	pacing	pacing	NOUN
ajis02-3105	647	11	”	"	PUNCT
ajis02-3105	647	12	.	.	PUNCT
ajis02-3105	648	1	ch3	ch3	PROPN
ajis02-3105	648	2	:	:	PUNCT
ajis02-3105	648	3	“	"	PUNCT
ajis02-3105	648	4	[	[	X
ajis02-3105	648	5	app	app	X
ajis02-3105	648	6	]	]	PUNCT
ajis02-3105	648	7	provides	provide	VERB
ajis02-3105	648	8	“	"	PUNCT
ajis02-3105	648	9	hints	hint	NOUN
ajis02-3105	648	10	”	"	PUNCT
ajis02-3105	648	11	that	that	PRON
ajis02-3105	648	12	help	help	VERB
ajis02-3105	648	13	me	i	PRON
ajis02-3105	648	14	overcome	overcome	VERB
ajis02-3105	648	15	the	the	DET
ajis02-3105	648	16	challenges	challenge	NOUN
ajis02-3105	648	17	”	"	PUNCT
ajis02-3105	648	18	.	.	PUNCT
ajis02-3105	649	1	ch4	ch4	NOUN
ajis02-3105	649	2	:	:	PUNCT
ajis02-3105	649	3	“	"	PUNCT
ajis02-3105	649	4	[	[	X
ajis02-3105	649	5	app	app	X
ajis02-3105	649	6	]	]	PUNCT
ajis02-3105	649	7	provides	provide	VERB
ajis02-3105	649	8	“	"	PUNCT
ajis02-3105	649	9	supporting	support	VERB
ajis02-3105	649	10	materials	material	NOUN
ajis02-3105	649	11	”	"	PUNCT
ajis02-3105	649	12	that	that	PRON
ajis02-3105	649	13	help	help	VERB
ajis02-3105	649	14	me	i	PRON
ajis02-3105	649	15	overcome	overcome	VERB
ajis02-3105	649	16	the	the	DET
ajis02-3105	649	17	challenges	challenge	NOUN
ajis02-3105	649	18	”	"	PUNCT
ajis02-3105	649	19	.	.	PUNCT
ajis02-3105	650	1	jackson	jackson	PROPN
ajis02-3105	650	2	and	and	CCONJ
ajis02-3105	650	3	marsh	marsh	PROPN
ajis02-3105	650	4	(	(	PUNCT
ajis02-3105	650	5	1996	1996	NUM
ajis02-3105	650	6	)	)	PUNCT
ajis02-3105	650	7	feedback	feedback	NOUN
ajis02-3105	650	8	(	(	PUNCT
ajis02-3105	650	9	fb	fb	INTJ
ajis02-3105	650	10	)	)	PUNCT
ajis02-3105	650	11	fb1	fb1	NOUN
ajis02-3105	650	12	:	:	PUNCT
ajis02-3105	650	13	“	"	PUNCT
ajis02-3105	650	14	i	i	PRON
ajis02-3105	650	15	receive	receive	VERB
ajis02-3105	650	16	feedback	feedback	NOUN
ajis02-3105	650	17	(	(	PUNCT
ajis02-3105	650	18	e.g.	e.g.	ADV
ajis02-3105	650	19	,	,	PUNCT
ajis02-3105	650	20	message	message	NOUN
ajis02-3105	650	21	,	,	PUNCT
ajis02-3105	650	22	reward	reward	NOUN
ajis02-3105	650	23	point	point	NOUN
ajis02-3105	650	24	,	,	PUNCT
ajis02-3105	650	25	etc	etc	X
ajis02-3105	650	26	.	.	X
ajis02-3105	650	27	)	)	PUNCT
ajis02-3105	651	1	on	on	ADP
ajis02-3105	651	2	my	my	PRON
ajis02-3105	651	3	progress	progress	NOUN
ajis02-3105	651	4	when	when	SCONJ
ajis02-3105	651	5	using	use	VERB
ajis02-3105	651	6	[	[	X
ajis02-3105	651	7	app	app	NOUN
ajis02-3105	651	8	]	]	X
ajis02-3105	651	9	”	"	PUNCT
ajis02-3105	651	10	.	.	PUNCT
ajis02-3105	651	11	fb2	fb2	NOUN
ajis02-3105	651	12	:	:	PUNCT
ajis02-3105	651	13	“	"	PUNCT
ajis02-3105	651	14	i	i	PRON
ajis02-3105	651	15	receive	receive	VERB
ajis02-3105	651	16	immediate	immediate	ADJ
ajis02-3105	651	17	feedback	feedback	NOUN
ajis02-3105	651	18	on	on	ADP
ajis02-3105	651	19	my	my	PRON
ajis02-3105	651	20	actions	action	NOUN
ajis02-3105	651	21	when	when	SCONJ
ajis02-3105	651	22	using	use	VERB
ajis02-3105	651	23	[	[	X
ajis02-3105	651	24	app	app	NOUN
ajis02-3105	651	25	]	]	X
ajis02-3105	651	26	”	"	PUNCT
ajis02-3105	651	27	.	.	PUNCT
ajis02-3105	652	1	fb3	fb3	NOUN
ajis02-3105	652	2	:	:	PUNCT
ajis02-3105	652	3	“	"	PUNCT
ajis02-3105	652	4	i	i	PRON
ajis02-3105	652	5	am	be	AUX
ajis02-3105	652	6	notified	notify	VERB
ajis02-3105	652	7	of	of	ADP
ajis02-3105	652	8	new	new	ADJ
ajis02-3105	652	9	tasks	task	NOUN
ajis02-3105	652	10	in	in	ADP
ajis02-3105	652	11	[	[	X
ajis02-3105	652	12	app	app	X
ajis02-3105	652	13	]	]	X
ajis02-3105	652	14	”	"	PUNCT
ajis02-3105	652	15	.	.	PUNCT
ajis02-3105	653	1	fb4	fb4	PROPN
ajis02-3105	653	2	:	:	PUNCT
ajis02-3105	653	3	“	"	PUNCT
ajis02-3105	653	4	i	i	PRON
ajis02-3105	653	5	receive	receive	VERB
ajis02-3105	653	6	information	information	NOUN
ajis02-3105	653	7	on	on	ADP
ajis02-3105	653	8	my	my	PRON
ajis02-3105	653	9	success	success	NOUN
ajis02-3105	653	10	(	(	PUNCT
ajis02-3105	653	11	or	or	CCONJ
ajis02-3105	653	12	failure	failure	NOUN
ajis02-3105	653	13	)	)	PUNCT
ajis02-3105	653	14	of	of	ADP
ajis02-3105	653	15	goals	goal	NOUN
ajis02-3105	653	16	in	in	ADP
ajis02-3105	653	17	[	[	X
ajis02-3105	653	18	app	app	X
ajis02-3105	653	19	]	]	X
ajis02-3105	653	20	”	"	PUNCT
ajis02-3105	653	21	.	.	PUNCT
ajis02-3105	654	1	jackson	jackson	PROPN
ajis02-3105	654	2	and	and	CCONJ
ajis02-3105	654	3	marsh	marsh	PROPN
ajis02-3105	654	4	(	(	PUNCT
ajis02-3105	654	5	1996	1996	NUM
ajis02-3105	654	6	)	)	PUNCT
ajis02-3105	654	7	autonomy	autonomy	NOUN
ajis02-3105	654	8	(	(	PUNCT
ajis02-3105	654	9	au	au	PROPN
ajis02-3105	654	10	)	)	PUNCT
ajis02-3105	654	11	au1	au1	PROPN
ajis02-3105	654	12	:	:	PUNCT
ajis02-3105	654	13	“	"	PUNCT
ajis02-3105	654	14	i	i	PRON
ajis02-3105	654	15	feel	feel	VERB
ajis02-3105	654	16	a	a	DET
ajis02-3105	654	17	sense	sense	NOUN
ajis02-3105	654	18	of	of	ADP
ajis02-3105	654	19	control	control	NOUN
ajis02-3105	654	20	and	and	CCONJ
ajis02-3105	654	21	impact	impact	NOUN
ajis02-3105	654	22	over	over	ADP
ajis02-3105	654	23	[	[	X
ajis02-3105	654	24	app	app	X
ajis02-3105	654	25	]	]	X
ajis02-3105	654	26	”	"	PUNCT
ajis02-3105	654	27	.	.	PUNCT
ajis02-3105	655	1	au2	au2	NOUN
ajis02-3105	655	2	:	:	PUNCT
ajis02-3105	655	3	“	"	PUNCT
ajis02-3105	655	4	i	i	PRON
ajis02-3105	655	5	know	know	VERB
ajis02-3105	655	6	the	the	DET
ajis02-3105	655	7	next	next	ADJ
ajis02-3105	655	8	step	step	NOUN
ajis02-3105	655	9	in	in	ADP
ajis02-3105	655	10	[	[	X
ajis02-3105	655	11	app	app	X
ajis02-3105	655	12	]	]	X
ajis02-3105	655	13	”	"	PUNCT
ajis02-3105	655	14	.	.	PUNCT
ajis02-3105	656	1	au3	au3	ADV
ajis02-3105	656	2	:	:	PUNCT
ajis02-3105	656	3	“	"	PUNCT
ajis02-3105	656	4	i	i	PRON
ajis02-3105	656	5	feel	feel	VERB
ajis02-3105	656	6	comfortable	comfortable	ADJ
ajis02-3105	656	7	to	to	PART
ajis02-3105	656	8	control	control	VERB
ajis02-3105	656	9	[	[	X
ajis02-3105	656	10	app	app	X
ajis02-3105	656	11	]	]	X
ajis02-3105	656	12	”	"	PUNCT
ajis02-3105	656	13	.	.	PUNCT
ajis02-3105	657	1	jackson	jackson	PROPN
ajis02-3105	657	2	and	and	CCONJ
ajis02-3105	657	3	marsh	marsh	PROPN
ajis02-3105	657	4	(	(	PUNCT
ajis02-3105	657	5	1996	1996	NUM
ajis02-3105	657	6	)	)	PUNCT
ajis02-3105	657	7	immersion	immersion	NOUN
ajis02-3105	657	8	(	(	PUNCT
ajis02-3105	657	9	i	i	NOUN
ajis02-3105	657	10	m	m	PROPN
ajis02-3105	657	11	)	)	PUNCT
ajis02-3105	658	1	im1	im1	PROPN
ajis02-3105	658	2	:	:	PUNCT
ajis02-3105	658	3	“	"	PUNCT
ajis02-3105	658	4	i	i	PRON
ajis02-3105	658	5	forget	forget	VERB
ajis02-3105	658	6	about	about	ADP
ajis02-3105	658	7	time	time	NOUN
ajis02-3105	658	8	passing	pass	VERB
ajis02-3105	658	9	while	while	SCONJ
ajis02-3105	658	10	attending	attend	VERB
ajis02-3105	658	11	[	[	PUNCT
ajis02-3105	658	12	app	app	X
ajis02-3105	658	13	]	]	X
ajis02-3105	658	14	”	"	PUNCT
ajis02-3105	658	15	.	.	PUNCT
ajis02-3105	659	1	im2	im2	PROPN
ajis02-3105	659	2	:	:	PUNCT
ajis02-3105	659	3	“	"	PUNCT
ajis02-3105	659	4	i	i	PRON
ajis02-3105	659	5	become	become	VERB
ajis02-3105	659	6	unaware	unaware	ADJ
ajis02-3105	659	7	of	of	ADP
ajis02-3105	659	8	my	my	PRON
ajis02-3105	659	9	surroundings	surrounding	NOUN
ajis02-3105	659	10	while	while	SCONJ
ajis02-3105	659	11	attending	attend	VERB
ajis02-3105	659	12	[	[	PUNCT
ajis02-3105	659	13	app	app	X
ajis02-3105	659	14	]	]	X
ajis02-3105	659	15	”	"	PUNCT
ajis02-3105	659	16	.	.	PUNCT
ajis02-3105	660	1	im3	im3	PROPN
ajis02-3105	660	2	:	:	PUNCT
ajis02-3105	660	3	“	"	PUNCT
ajis02-3105	660	4	i	i	PRON
ajis02-3105	660	5	experience	experience	VERB
ajis02-3105	660	6	an	an	DET
ajis02-3105	660	7	altered	altered	ADJ
ajis02-3105	660	8	sense	sense	NOUN
ajis02-3105	660	9	of	of	ADP
ajis02-3105	660	10	time	time	NOUN
ajis02-3105	660	11	when	when	SCONJ
ajis02-3105	660	12	taking	take	VERB
ajis02-3105	660	13	[	[	X
ajis02-3105	660	14	app	app	NOUN
ajis02-3105	660	15	]	]	X
ajis02-3105	660	16	”	"	PUNCT
ajis02-3105	660	17	.	.	PUNCT
ajis02-3105	661	1	im4	im4	PROPN
ajis02-3105	661	2	:	:	PUNCT
ajis02-3105	661	3	“	"	PUNCT
ajis02-3105	661	4	i	i	PRON
ajis02-3105	661	5	can	can	AUX
ajis02-3105	661	6	become	become	VERB
ajis02-3105	661	7	involved	involved	ADJ
ajis02-3105	661	8	in	in	ADP
ajis02-3105	661	9	[	[	X
ajis02-3105	661	10	app	app	X
ajis02-3105	661	11	]	]	X
ajis02-3105	661	12	”	"	PUNCT
ajis02-3105	661	13	.	.	PUNCT
ajis02-3105	662	1	im5	im5	NOUN
ajis02-3105	662	2	:	:	PUNCT
ajis02-3105	662	3	“	"	PUNCT
ajis02-3105	662	4	i	i	PRON
ajis02-3105	662	5	feel	feel	VERB
ajis02-3105	662	6	emotionally	emotionally	ADV
ajis02-3105	662	7	absorbed	absorb	VERB
ajis02-3105	662	8	in	in	ADP
ajis02-3105	662	9	[	[	X
ajis02-3105	662	10	app	app	X
ajis02-3105	662	11	]	]	X
ajis02-3105	662	12	”	"	PUNCT
ajis02-3105	662	13	.	.	PUNCT
ajis02-3105	663	1	im6	im6	PROPN
ajis02-3105	663	2	:	:	PUNCT
ajis02-3105	663	3	“	"	PUNCT
ajis02-3105	663	4	i	i	PRON
ajis02-3105	663	5	feel	feel	VERB
ajis02-3105	663	6	engaged	engaged	ADJ
ajis02-3105	663	7	in	in	ADP
ajis02-3105	663	8	[	[	X
ajis02-3105	663	9	app	app	X
ajis02-3105	663	10	]	]	X
ajis02-3105	663	11	”	"	PUNCT
ajis02-3105	663	12	.	.	PUNCT
ajis02-3105	664	1	jackson	jackson	PROPN
ajis02-3105	664	2	and	and	CCONJ
ajis02-3105	664	3	marsh	marsh	PROPN
ajis02-3105	664	4	(	(	PUNCT
ajis02-3105	664	5	1996	1996	NUM
ajis02-3105	664	6	)	)	PUNCT
ajis02-3105	664	7	social	social	ADJ
ajis02-3105	664	8	interaction	interaction	NOUN
ajis02-3105	664	9	(	(	PUNCT
ajis02-3105	664	10	si	si	NOUN
ajis02-3105	664	11	)	)	PUNCT
ajis02-3105	664	12	si1	si1	PROPN
ajis02-3105	664	13	:	:	PUNCT
ajis02-3105	664	14	“	"	PUNCT
ajis02-3105	664	15	i	i	PRON
ajis02-3105	664	16	feel	feel	VERB
ajis02-3105	664	17	cooperative	cooperative	ADJ
ajis02-3105	664	18	toward	toward	ADP
ajis02-3105	664	19	other	other	ADJ
ajis02-3105	664	20	members	member	NOUN
ajis02-3105	664	21	in	in	ADP
ajis02-3105	664	22	[	[	X
ajis02-3105	664	23	app	app	X
ajis02-3105	664	24	]	]	X
ajis02-3105	664	25	”	"	PUNCT
ajis02-3105	664	26	.	.	PUNCT
ajis02-3105	665	1	si2	si2	NOUN
ajis02-3105	665	2	:	:	PUNCT
ajis02-3105	665	3	“	"	PUNCT
ajis02-3105	665	4	i	i	PRON
ajis02-3105	665	5	can	can	AUX
ajis02-3105	665	6	collaborate	collaborate	VERB
ajis02-3105	665	7	with	with	ADP
ajis02-3105	665	8	other	other	ADJ
ajis02-3105	665	9	members	member	NOUN
ajis02-3105	665	10	in	in	ADP
ajis02-3105	665	11	[	[	X
ajis02-3105	665	12	app	app	X
ajis02-3105	665	13	]	]	X
ajis02-3105	665	14	”	"	PUNCT
ajis02-3105	665	15	.	.	PUNCT
ajis02-3105	666	1	si3	si3	PROPN
ajis02-3105	666	2	:	:	PUNCT
ajis02-3105	666	3	“	"	PUNCT
ajis02-3105	666	4	the	the	DET
ajis02-3105	666	5	cooperation	cooperation	NOUN
ajis02-3105	666	6	in	in	ADP
ajis02-3105	666	7	[	[	X
ajis02-3105	666	8	app	app	X
ajis02-3105	666	9	]	]	X
ajis02-3105	666	10	is	be	AUX
ajis02-3105	666	11	helpful	helpful	ADJ
ajis02-3105	666	12	to	to	ADP
ajis02-3105	666	13	my	my	PRON
ajis02-3105	666	14	learning	learning	NOUN
ajis02-3105	666	15	”	"	PUNCT
ajis02-3105	666	16	.	.	PUNCT
ajis02-3105	667	1	si4	si4	NOUN
ajis02-3105	667	2	:	:	PUNCT
ajis02-3105	667	3	“	"	PUNCT
ajis02-3105	667	4	[	[	X
ajis02-3105	667	5	app	app	X
ajis02-3105	667	6	]	]	X
ajis02-3105	667	7	supports	support	VERB
ajis02-3105	667	8	social	social	ADJ
ajis02-3105	667	9	interaction	interaction	NOUN
ajis02-3105	667	10	between	between	ADP
ajis02-3105	667	11	colleagues	colleague	NOUN
ajis02-3105	667	12	(	(	PUNCT
ajis02-3105	667	13	sharing	sharing	NOUN
ajis02-3105	667	14	,	,	PUNCT
ajis02-3105	667	15	etc	etc	X
ajis02-3105	667	16	.	.	X
ajis02-3105	667	17	)	)	PUNCT
ajis02-3105	667	18	”	"	PUNCT
ajis02-3105	667	19	.	.	PUNCT
ajis02-3105	668	1	jackson	jackson	PROPN
ajis02-3105	668	2	and	and	CCONJ
ajis02-3105	668	3	marsh	marsh	PROPN
ajis02-3105	668	4	(	(	PUNCT
ajis02-3105	668	5	1996	1996	NUM
ajis02-3105	668	6	)	)	PUNCT
ajis02-3105	668	7	cognitive	cognitive	ADJ
ajis02-3105	668	8	brand	brand	NOUN
ajis02-3105	668	9	engagement	engagement	NOUN
ajis02-3105	668	10	(	(	PUNCT
ajis02-3105	668	11	cbe	cbe	PROPN
ajis02-3105	668	12	)	)	PUNCT
ajis02-3105	668	13	cbe1	cbe1	PROPN
ajis02-3105	668	14	:	:	PUNCT
ajis02-3105	668	15	“	"	PUNCT
ajis02-3105	668	16	dealing	deal	VERB
ajis02-3105	668	17	with	with	ADP
ajis02-3105	668	18	[	[	X
ajis02-3105	668	19	brand	brand	NOUN
ajis02-3105	668	20	]	]	PUNCT
ajis02-3105	668	21	through	through	ADP
ajis02-3105	668	22	the	the	DET
ajis02-3105	668	23	game	game	NOUN
ajis02-3105	668	24	got	get	VERB
ajis02-3105	668	25	me	i	PRON
ajis02-3105	668	26	to	to	PART
ajis02-3105	668	27	think	think	VERB
ajis02-3105	668	28	about	about	ADP
ajis02-3105	668	29	[	[	X
ajis02-3105	668	30	brand	brand	NOUN
ajis02-3105	668	31	]	]	X
ajis02-3105	668	32	”	"	PUNCT
ajis02-3105	668	33	.	.	PUNCT
ajis02-3105	669	1	cbe2	cbe2	PROPN
ajis02-3105	669	2	:	:	PUNCT
ajis02-3105	669	3	“	"	PUNCT
ajis02-3105	669	4	i	i	PRON
ajis02-3105	669	5	thought	think	VERB
ajis02-3105	669	6	about	about	ADP
ajis02-3105	669	7	[	[	X
ajis02-3105	669	8	brand	brand	X
ajis02-3105	669	9	]	]	X
ajis02-3105	669	10	a	a	DET
ajis02-3105	669	11	lot	lot	NOUN
ajis02-3105	669	12	when	when	SCONJ
ajis02-3105	669	13	i	i	PRON
ajis02-3105	669	14	was	be	AUX
ajis02-3105	669	15	dealing	deal	VERB
ajis02-3105	669	16	with	with	ADP
ajis02-3105	669	17	it	it	PRON
ajis02-3105	669	18	through	through	ADP
ajis02-3105	669	19	the	the	DET
ajis02-3105	669	20	game	game	NOUN
ajis02-3105	669	21	”	"	PUNCT
ajis02-3105	669	22	.	.	PUNCT
ajis02-3105	670	1	cbe3	cbe3	PROPN
ajis02-3105	670	2	:	:	PUNCT
ajis02-3105	670	3	“	"	PUNCT
ajis02-3105	670	4	dealing	deal	VERB
ajis02-3105	670	5	with	with	ADP
ajis02-3105	670	6	[	[	X
ajis02-3105	670	7	brand	brand	NOUN
ajis02-3105	670	8	]	]	PUNCT
ajis02-3105	670	9	through	through	ADP
ajis02-3105	670	10	the	the	DET
ajis02-3105	670	11	game	game	NOUN
ajis02-3105	670	12	stimulated	stimulate	VERB
ajis02-3105	670	13	my	my	PRON
ajis02-3105	670	14	interest	interest	NOUN
ajis02-3105	670	15	to	to	PART
ajis02-3105	670	16	learn	learn	VERB
ajis02-3105	670	17	more	more	ADJ
ajis02-3105	670	18	about	about	ADP
ajis02-3105	670	19	it	it	PRON
ajis02-3105	670	20	”	"	PUNCT
ajis02-3105	670	21	.	.	PUNCT
ajis02-3105	671	1	hollebeek	hollebeek	NOUN
ajis02-3105	671	2	et	et	PROPN
ajis02-3105	671	3	al	al	PROPN
ajis02-3105	671	4	.	.	PROPN
ajis02-3105	672	1	(	(	PUNCT
ajis02-3105	672	2	2014	2014	NUM
ajis02-3105	672	3	)	)	PUNCT
ajis02-3105	672	4	emotional	emotional	ADJ
ajis02-3105	672	5	brand	brand	NOUN
ajis02-3105	672	6	engagement	engagement	NOUN
ajis02-3105	672	7	(	(	PUNCT
ajis02-3105	672	8	ebe	ebe	PROPN
ajis02-3105	672	9	)	)	PUNCT
ajis02-3105	672	10	ebe1	ebe1	NOUN
ajis02-3105	672	11	:	:	PUNCT
ajis02-3105	672	12	“	"	PUNCT
ajis02-3105	672	13	i	i	PRON
ajis02-3105	672	14	felt	feel	VERB
ajis02-3105	672	15	very	very	ADV
ajis02-3105	672	16	positive	positive	ADJ
ajis02-3105	672	17	when	when	SCONJ
ajis02-3105	672	18	i	i	PRON
ajis02-3105	672	19	was	be	AUX
ajis02-3105	672	20	dealing	deal	VERB
ajis02-3105	672	21	with	with	ADP
ajis02-3105	672	22	[	[	X
ajis02-3105	672	23	brand	brand	NOUN
ajis02-3105	672	24	]	]	PUNCT
ajis02-3105	672	25	through	through	ADP
ajis02-3105	672	26	the	the	DET
ajis02-3105	672	27	gane	gane	NOUN
ajis02-3105	672	28	.	.	PUNCT
ajis02-3105	672	29	”	"	PUNCT
ajis02-3105	673	1	ebe2	ebe2	PROPN
ajis02-3105	673	2	:	:	PUNCT
ajis02-3105	673	3	“	"	PUNCT
ajis02-3105	673	4	dealing	deal	VERB
ajis02-3105	673	5	with	with	ADP
ajis02-3105	673	6	[	[	X
ajis02-3105	673	7	brand	brand	NOUN
ajis02-3105	673	8	]	]	PUNCT
ajis02-3105	673	9	through	through	ADP
ajis02-3105	673	10	the	the	DET
ajis02-3105	673	11	game	game	NOUN
ajis02-3105	673	12	made	make	VERB
ajis02-3105	673	13	me	i	PRON
ajis02-3105	673	14	happy	happy	ADJ
ajis02-3105	673	15	”	"	PUNCT
ajis02-3105	673	16	.	.	PUNCT
ajis02-3105	674	1	ebe3	ebe3	PROPN
ajis02-3105	674	2	:	:	PUNCT
ajis02-3105	674	3	“	"	PUNCT
ajis02-3105	674	4	i	i	PRON
ajis02-3105	674	5	felt	feel	VERB
ajis02-3105	674	6	good	good	ADJ
ajis02-3105	674	7	when	when	SCONJ
ajis02-3105	674	8	i	i	PRON
ajis02-3105	674	9	was	be	AUX
ajis02-3105	674	10	dealing	deal	VERB
ajis02-3105	674	11	with	with	ADP
ajis02-3105	674	12	[	[	X
ajis02-3105	674	13	brand	brand	NOUN
ajis02-3105	674	14	]	]	PUNCT
ajis02-3105	674	15	through	through	ADP
ajis02-3105	674	16	the	the	DET
ajis02-3105	674	17	game	game	NOUN
ajis02-3105	674	18	”	"	PUNCT
ajis02-3105	674	19	.	.	PUNCT
ajis02-3105	675	1	ebe4	ebe4	PROPN
ajis02-3105	675	2	:	:	PUNCT
ajis02-3105	675	3	“	"	PUNCT
ajis02-3105	675	4	i	i	PRON
ajis02-3105	675	5	was	be	AUX
ajis02-3105	675	6	proud	proud	ADJ
ajis02-3105	675	7	to	to	PART
ajis02-3105	675	8	deal	deal	VERB
ajis02-3105	675	9	with	with	ADP
ajis02-3105	675	10	[	[	X
ajis02-3105	675	11	brand	brand	NOUN
ajis02-3105	675	12	]	]	PUNCT
ajis02-3105	675	13	through	through	ADP
ajis02-3105	675	14	the	the	DET
ajis02-3105	675	15	game	game	NOUN
ajis02-3105	675	16	”	"	PUNCT
ajis02-3105	675	17	hollebeek	hollebeek	NOUN
ajis02-3105	675	18	et	et	PROPN
ajis02-3105	675	19	al	al	PROPN
ajis02-3105	675	20	.	.	PROPN
ajis02-3105	676	1	(	(	PUNCT
ajis02-3105	676	2	2014	2014	NUM
ajis02-3105	676	3	)	)	PUNCT
ajis02-3105	676	4	australasian	australasian	ADJ
ajis02-3105	676	5	journal	journal	NOUN
ajis02-3105	676	6	of	of	ADP
ajis02-3105	676	7	information	information	NOUN
ajis02-3105	676	8	systems	system	NOUN
ajis02-3105	676	9	sangroya	sangroya	NOUN
ajis02-3105	676	10	,	,	PUNCT
ajis02-3105	676	11	yadav	yadav	PROPN
ajis02-3105	676	12	&	&	CCONJ
ajis02-3105	676	13	joshi	joshi	PROPN
ajis02-3105	676	14	2021	2021	NUM
ajis02-3105	676	15	,	,	PUNCT
ajis02-3105	676	16	vol	vol	NOUN
ajis02-3105	676	17	25	25	NUM
ajis02-3105	676	18	,	,	PUNCT
ajis02-3105	676	19	research	research	NOUN
ajis02-3105	676	20	on	on	ADP
ajis02-3105	676	21	consumer	consumer	NOUN
ajis02-3105	676	22	evaluation	evaluation	NOUN
ajis02-3105	676	23	gamified	gamifie	VERB
ajis02-3105	676	24	interaction	interaction	NOUN
ajis02-3105	676	25	of	of	ADP
ajis02-3105	676	26	mobile	mobile	ADJ
ajis02-3105	676	27	applications	application	NOUN
ajis02-3105	676	28	23	23	NUM
ajis02-3105	676	29	self	self	NOUN
ajis02-3105	676	30	-	-	PUNCT
ajis02-3105	676	31	brand	brand	NOUN
ajis02-3105	676	32	connection	connection	NOUN
ajis02-3105	676	33	(	(	PUNCT
ajis02-3105	676	34	sbc	sbc	NOUN
ajis02-3105	676	35	)	)	PUNCT
ajis02-3105	676	36	sbc1	sbc1	NOUN
ajis02-3105	676	37	:	:	PUNCT
ajis02-3105	676	38	“	"	PUNCT
ajis02-3105	676	39	[	[	X
ajis02-3105	676	40	brand	brand	NOUN
ajis02-3105	676	41	]	]	PUNCT
ajis02-3105	676	42	reflects	reflect	VERB
ajis02-3105	676	43	who	who	PRON
ajis02-3105	676	44	i	i	PRON
ajis02-3105	676	45	am	be	AUX
ajis02-3105	676	46	”	"	PUNCT
ajis02-3105	676	47	.	.	PUNCT
ajis02-3105	677	1	sbc2	sbc2	NOUN
ajis02-3105	677	2	:	:	PUNCT
ajis02-3105	677	3	“	"	PUNCT
ajis02-3105	677	4	i	i	PRON
ajis02-3105	677	5	can	can	AUX
ajis02-3105	677	6	identify	identify	VERB
ajis02-3105	677	7	with	with	ADP
ajis02-3105	677	8	this	this	DET
ajis02-3105	677	9	[	[	X
ajis02-3105	677	10	brand	brand	NOUN
ajis02-3105	677	11	]	]	PUNCT
ajis02-3105	677	12	”	"	PUNCT
ajis02-3105	677	13	sbc3	sbc3	NOUN
ajis02-3105	677	14	:	:	PUNCT
ajis02-3105	677	15	“	"	PUNCT
ajis02-3105	677	16	i	i	PRON
ajis02-3105	677	17	feel	feel	VERB
ajis02-3105	677	18	a	a	DET
ajis02-3105	677	19	personal	personal	ADJ
ajis02-3105	677	20	connection	connection	NOUN
ajis02-3105	677	21	to	to	ADP
ajis02-3105	677	22	this	this	DET
ajis02-3105	677	23	[	[	X
ajis02-3105	677	24	brand	brand	NOUN
ajis02-3105	677	25	]	]	X
ajis02-3105	677	26	”	"	PUNCT
ajis02-3105	677	27	sbc4	sbc4	NOUN
ajis02-3105	677	28	:	:	PUNCT
ajis02-3105	677	29	“	"	PUNCT
ajis02-3105	677	30	i	i	PRON
ajis02-3105	677	31	use	use	VERB
ajis02-3105	677	32	this	this	PRON
ajis02-3105	677	33	[	[	X
ajis02-3105	677	34	brand	brand	NOUN
ajis02-3105	677	35	]	]	PUNCT
ajis02-3105	677	36	to	to	PART
ajis02-3105	677	37	communicate	communicate	VERB
ajis02-3105	677	38	who	who	PRON
ajis02-3105	677	39	i	i	PRON
ajis02-3105	677	40	am	be	AUX
ajis02-3105	677	41	to	to	ADP
ajis02-3105	677	42	other	other	ADJ
ajis02-3105	677	43	people	people	NOUN
ajis02-3105	677	44	”	"	PUNCT
ajis02-3105	677	45	sbc5	sbc5	PROPN
ajis02-3105	677	46	:	:	PUNCT
ajis02-3105	677	47	“	"	PUNCT
ajis02-3105	677	48	i	i	PRON
ajis02-3105	677	49	think	think	VERB
ajis02-3105	677	50	this	this	PRON
ajis02-3105	678	1	[	[	X
ajis02-3105	678	2	brand	brand	X
ajis02-3105	678	3	]	]	X
ajis02-3105	678	4	(	(	PUNCT
ajis02-3105	678	5	could	could	AUX
ajis02-3105	678	6	)	)	PUNCT
ajis02-3105	678	7	help(s	help(s	NOUN
ajis02-3105	678	8	)	)	PUNCT
ajis02-3105	678	9	me	i	PRON
ajis02-3105	678	10	become	become	VERB
ajis02-3105	678	11	the	the	DET
ajis02-3105	678	12	type	type	NOUN
ajis02-3105	678	13	of	of	ADP
ajis02-3105	678	14	person	person	NOUN
ajis02-3105	678	15	i	i	PRON
ajis02-3105	678	16	want	want	VERB
ajis02-3105	678	17	to	to	PART
ajis02-3105	678	18	be	be	AUX
ajis02-3105	678	19	”	"	PUNCT
ajis02-3105	678	20	.	.	PUNCT
ajis02-3105	679	1	sbc6	sbc6	NOUN
ajis02-3105	679	2	:	:	PUNCT
ajis02-3105	679	3	“	"	PUNCT
ajis02-3105	679	4	i	i	PRON
ajis02-3105	679	5	consider	consider	VERB
ajis02-3105	679	6	this	this	PRON
ajis02-3105	679	7	[	[	X
ajis02-3105	679	8	brand	brand	NOUN
ajis02-3105	679	9	]	]	PUNCT
ajis02-3105	679	10	to	to	PART
ajis02-3105	679	11	be	be	AUX
ajis02-3105	679	12	‘	'	PUNCT
ajis02-3105	679	13	me	i	PRON
ajis02-3105	679	14	’	'	PUNCT
ajis02-3105	679	15	(	(	PUNCT
ajis02-3105	679	16	it	it	PRON
ajis02-3105	679	17	reflects	reflect	VERB
ajis02-3105	679	18	who	who	PRON
ajis02-3105	679	19	i	i	PRON
ajis02-3105	679	20	consider	consider	VERB
ajis02-3105	679	21	myself	myself	PRON
ajis02-3105	679	22	to	to	PART
ajis02-3105	679	23	be	be	AUX
ajis02-3105	679	24	or	or	CCONJ
ajis02-3105	679	25	the	the	DET
ajis02-3105	679	26	way	way	NOUN
ajis02-3105	679	27	that	that	PRON
ajis02-3105	679	28	i	i	PRON
ajis02-3105	679	29	want	want	VERB
ajis02-3105	679	30	to	to	PART
ajis02-3105	679	31	present	present	VERB
ajis02-3105	679	32	myself	myself	PRON
ajis02-3105	679	33	to	to	ADP
ajis02-3105	679	34	other(s	other(s	VERB
ajis02-3105	679	35	)	)	PUNCT
ajis02-3105	679	36	)	)	PUNCT
ajis02-3105	679	37	”	"	PUNCT
ajis02-3105	679	38	.	.	PUNCT
ajis02-3105	680	1	sbc7	sbc7	NOUN
ajis02-3105	680	2	:	:	PUNCT
ajis02-3105	680	3	“	"	PUNCT
ajis02-3105	680	4	this	this	PRON
ajis02-3105	680	5	[	[	X
ajis02-3105	680	6	brand	brand	NOUN
ajis02-3105	680	7	]	]	PUNCT
ajis02-3105	680	8	suits	suit	VERB
ajis02-3105	680	9	me	i	PRON
ajis02-3105	680	10	well	well	ADV
ajis02-3105	680	11	”	"	PUNCT
ajis02-3105	680	12	.	.	PUNCT
ajis02-3105	681	1	escalas	escalas	PROPN
ajis02-3105	681	2	(	(	PUNCT
ajis02-3105	681	3	2004	2004	NUM
ajis02-3105	681	4	)	)	PUNCT
ajis02-3105	681	5	brand	brand	NOUN
ajis02-3105	681	6	usage	usage	NOUN
ajis02-3105	681	7	intent	intent	NOUN
ajis02-3105	681	8	(	(	PUNCT
ajis02-3105	681	9	bui	bui	NOUN
ajis02-3105	681	10	)	)	PUNCT
ajis02-3105	681	11	bui1	bui1	PROPN
ajis02-3105	681	12	:	:	PUNCT
ajis02-3105	681	13	“	"	PUNCT
ajis02-3105	681	14	it	it	PRON
ajis02-3105	681	15	makes	make	VERB
ajis02-3105	681	16	sense	sense	NOUN
ajis02-3105	681	17	to	to	PART
ajis02-3105	681	18	use	use	VERB
ajis02-3105	681	19	[	[	X
ajis02-3105	681	20	brand	brand	X
ajis02-3105	681	21	]	]	PUNCT
ajis02-3105	681	22	instead	instead	ADV
ajis02-3105	681	23	of	of	ADP
ajis02-3105	681	24	any	any	DET
ajis02-3105	681	25	other	other	ADJ
ajis02-3105	681	26	brand	brand	NOUN
ajis02-3105	681	27	,	,	PUNCT
ajis02-3105	681	28	even	even	ADV
ajis02-3105	681	29	if	if	SCONJ
ajis02-3105	681	30	they	they	PRON
ajis02-3105	681	31	are	be	AUX
ajis02-3105	681	32	the	the	DET
ajis02-3105	681	33	same	same	ADJ
ajis02-3105	681	34	”	"	PUNCT
ajis02-3105	681	35	bui2	bui2	PROPN
ajis02-3105	681	36	:	:	PUNCT
ajis02-3105	681	37	“	"	PUNCT
ajis02-3105	681	38	even	even	ADV
ajis02-3105	681	39	if	if	SCONJ
ajis02-3105	681	40	another	another	DET
ajis02-3105	681	41	brand	brand	NOUN
ajis02-3105	681	42	has	have	VERB
ajis02-3105	681	43	the	the	DET
ajis02-3105	681	44	same	same	ADJ
ajis02-3105	681	45	features	feature	NOUN
ajis02-3105	681	46	as	as	ADP
ajis02-3105	681	47	this	this	PRON
ajis02-3105	682	1	[	[	X
ajis02-3105	682	2	brand	brand	NOUN
ajis02-3105	682	3	]	]	PUNCT
ajis02-3105	682	4	,	,	PUNCT
ajis02-3105	682	5	i	i	PRON
ajis02-3105	682	6	would	would	AUX
ajis02-3105	682	7	prefer	prefer	VERB
ajis02-3105	682	8	to	to	PART
ajis02-3105	682	9	use	use	VERB
ajis02-3105	682	10	it	it	PRON
ajis02-3105	682	11	.	.	PUNCT
ajis02-3105	682	12	”	"	PUNCT
ajis02-3105	683	1	bui3	bui3	PROPN
ajis02-3105	683	2	:	:	PUNCT
ajis02-3105	683	3	“	"	PUNCT
ajis02-3105	683	4	if	if	SCONJ
ajis02-3105	683	5	there	there	PRON
ajis02-3105	683	6	is	be	VERB
ajis02-3105	683	7	another	another	DET
ajis02-3105	683	8	brand	brand	NOUN
ajis02-3105	683	9	as	as	ADV
ajis02-3105	683	10	good	good	ADJ
ajis02-3105	683	11	as	as	ADP
ajis02-3105	683	12	this	this	PRON
ajis02-3105	684	1	[	[	X
ajis02-3105	684	2	brand	brand	NOUN
ajis02-3105	684	3	]	]	PUNCT
ajis02-3105	684	4	,	,	PUNCT
ajis02-3105	684	5	i	i	PRON
ajis02-3105	684	6	prefer	prefer	VERB
ajis02-3105	684	7	to	to	PART
ajis02-3105	684	8	use	use	VERB
ajis02-3105	684	9	it	it	PRON
ajis02-3105	684	10	”	"	PUNCT
ajis02-3105	684	11	bui4	bui4	NOUN
ajis02-3105	684	12	:	:	PUNCT
ajis02-3105	684	13	“	"	PUNCT
ajis02-3105	684	14	if	if	SCONJ
ajis02-3105	684	15	another	another	DET
ajis02-3105	684	16	brand	brand	NOUN
ajis02-3105	684	17	is	be	AUX
ajis02-3105	684	18	not	not	PART
ajis02-3105	684	19	different	different	ADJ
ajis02-3105	684	20	from	from	ADP
ajis02-3105	684	21	this	this	PRON
ajis02-3105	685	1	[	[	X
ajis02-3105	685	2	brand	brand	NOUN
ajis02-3105	685	3	]	]	PUNCT
ajis02-3105	685	4	in	in	ADP
ajis02-3105	685	5	any	any	DET
ajis02-3105	685	6	way	way	NOUN
ajis02-3105	685	7	,	,	PUNCT
ajis02-3105	685	8	it	it	PRON
ajis02-3105	685	9	seems	seem	VERB
ajis02-3105	685	10	smarter	smart	ADJ
ajis02-3105	685	11	to	to	PART
ajis02-3105	685	12	still	still	ADV
ajis02-3105	685	13	use	use	VERB
ajis02-3105	685	14	it	it	PRON
ajis02-3105	685	15	”	"	PUNCT
ajis02-3105	685	16	.	.	PUNCT
ajis02-3105	686	1	yoo	yoo	PROPN
ajis02-3105	686	2	and	and	CCONJ
ajis02-3105	686	3	donthu	donthu	PROPN
ajis02-3105	686	4	(	(	PUNCT
ajis02-3105	686	5	2001	2001	NUM
ajis02-3105	686	6	)	)	PUNCT
ajis02-3105	686	7	copyright	copyright	NOUN
ajis02-3105	686	8	:	:	PUNCT
ajis02-3105	686	9	©	©	PROPN
ajis02-3105	686	10	2021	2021	NUM
ajis02-3105	686	11	authors	author	NOUN
ajis02-3105	686	12	.	.	PUNCT
ajis02-3105	687	1	this	this	PRON
ajis02-3105	687	2	is	be	AUX
ajis02-3105	687	3	an	an	DET
ajis02-3105	687	4	open	open	ADJ
ajis02-3105	687	5	-	-	PUNCT
ajis02-3105	687	6	access	access	NOUN
ajis02-3105	687	7	article	article	NOUN
ajis02-3105	687	8	distributed	distribute	VERB
ajis02-3105	687	9	under	under	ADP
ajis02-3105	687	10	the	the	DET
ajis02-3105	687	11	terms	term	NOUN
ajis02-3105	687	12	of	of	ADP
ajis02-3105	687	13	the	the	DET
ajis02-3105	687	14	creative	creative	ADJ
ajis02-3105	687	15	commons	common	NOUN
ajis02-3105	687	16	attribution	attribution	NOUN
ajis02-3105	687	17	-	-	PUNCT
ajis02-3105	687	18	noncommercial	noncommercial	ADJ
ajis02-3105	687	19	3.0	3.0	NUM
ajis02-3105	687	20	australia	australia	NOUN
ajis02-3105	687	21	license	license	NOUN
ajis02-3105	687	22	,	,	PUNCT
ajis02-3105	687	23	which	which	PRON
ajis02-3105	687	24	permits	permit	VERB
ajis02-3105	687	25	noncommercial	noncommercial	ADJ
ajis02-3105	687	26	use	use	NOUN
ajis02-3105	687	27	,	,	PUNCT
ajis02-3105	687	28	distribution	distribution	NOUN
ajis02-3105	687	29	,	,	PUNCT
ajis02-3105	687	30	and	and	CCONJ
ajis02-3105	687	31	reproduction	reproduction	NOUN
ajis02-3105	687	32	in	in	ADP
ajis02-3105	687	33	any	any	DET
ajis02-3105	687	34	medium	medium	NOUN
ajis02-3105	687	35	,	,	PUNCT
ajis02-3105	687	36	provided	provide	VERB
ajis02-3105	687	37	the	the	DET
ajis02-3105	687	38	original	original	ADJ
ajis02-3105	687	39	author	author	NOUN
ajis02-3105	687	40	and	and	CCONJ
ajis02-3105	687	41	ajis	ajis	ADV
ajis02-3105	687	42	are	be	AUX
ajis02-3105	687	43	credited	credit	VERB
ajis02-3105	687	44	.	.	PUNCT
ajis02-3105	688	1	doi	doi	NOUN
ajis02-3105	688	2	:	:	PUNCT
ajis02-3105	688	3	https://doi.org/10.3127/ajis.v25i0.3105	https://doi.org/10.3127/ajis.v25i0.3105	NOUN
ajis02-3105	688	4	http://creativecommons.org/licenses/by-nc/3.0/au/	http://creativecommons.org/licenses/by-nc/3.0/au/	NUM
ajis02-3105	688	5	1	1	NUM
ajis02-3105	688	6	introduction	introduction	NOUN
ajis02-3105	688	7	2	2	NUM
ajis02-3105	688	8	literature	literature	NOUN
ajis02-3105	688	9	review	review	NOUN
ajis02-3105	688	10	and	and	CCONJ
ajis02-3105	688	11	conceptual	conceptual	ADJ
ajis02-3105	688	12	development	development	NOUN
ajis02-3105	688	13	2.1	2.1	NUM
ajis02-3105	688	14	gamification	gamification	NOUN
ajis02-3105	688	15	2.2	2.2	NUM
ajis02-3105	688	16	flow	flow	NOUN
ajis02-3105	688	17	theory	theory	NOUN
ajis02-3105	688	18	2.3	2.3	NUM
ajis02-3105	688	19	conceptual	conceptual	ADJ
ajis02-3105	688	20	model	model	NOUN
ajis02-3105	688	21	2.3.1	2.3.1	NUM
ajis02-3105	688	22	flow	flow	NOUN
ajis02-3105	688	23	and	and	CCONJ
ajis02-3105	688	24	consumer	consumer	NOUN
ajis02-3105	688	25	brand	brand	NOUN
ajis02-3105	688	26	engagement	engagement	NOUN
ajis02-3105	688	27	2.3.2	2.3.2	NUM
ajis02-3105	688	28	consumer	consumer	NOUN
ajis02-3105	688	29	brand	brand	NOUN
ajis02-3105	688	30	engagement	engagement	NOUN
ajis02-3105	688	31	and	and	CCONJ
ajis02-3105	688	32	self	self	NOUN
ajis02-3105	688	33	-	-	PUNCT
ajis02-3105	688	34	brand	brand	NOUN
ajis02-3105	688	35	connection	connection	NOUN
ajis02-3105	688	36	2.3.3	2.3.3	NUM
ajis02-3105	688	37	consumer	consumer	NOUN
ajis02-3105	688	38	brand	brand	NOUN
ajis02-3105	688	39	engagement	engagement	NOUN
ajis02-3105	688	40	and	and	CCONJ
ajis02-3105	688	41	brand	brand	NOUN
ajis02-3105	688	42	usage	usage	NOUN
ajis02-3105	688	43	intent	intent	NOUN
ajis02-3105	688	44	2.3.4	2.3.4	NUM
ajis02-3105	688	45	moderating	moderate	VERB
ajis02-3105	688	46	role	role	NOUN
ajis02-3105	688	47	of	of	ADP
ajis02-3105	688	48	gender	gender	NOUN
ajis02-3105	688	49	2.3.5	2.3.5	NUM
ajis02-3105	688	50	mediating	mediate	VERB
ajis02-3105	688	51	role	role	NOUN
ajis02-3105	688	52	of	of	ADP
ajis02-3105	688	53	brand	brand	NOUN
ajis02-3105	688	54	engagement	engagement	NOUN
ajis02-3105	688	55	3	3	NUM
ajis02-3105	688	56	methodology	methodology	NOUN
ajis02-3105	688	57	3.1	3.1	NUM
ajis02-3105	688	58	sample	sample	NOUN
ajis02-3105	688	59	and	and	CCONJ
ajis02-3105	688	60	data	datum	NOUN
ajis02-3105	688	61	collection	collection	NOUN
ajis02-3105	688	62	3.2	3.2	NUM
ajis02-3105	688	63	measures	measure	NOUN
ajis02-3105	688	64	and	and	CCONJ
ajis02-3105	688	65	instrument	instrument	NOUN
ajis02-3105	688	66	development	development	NOUN
ajis02-3105	688	67	4	4	NUM
ajis02-3105	688	68	results	result	VERB
ajis02-3105	688	69	4.1	4.1	NUM
ajis02-3105	688	70	measurement	measurement	NOUN
ajis02-3105	688	71	model	model	NOUN
ajis02-3105	688	72	4.2	4.2	NUM
ajis02-3105	688	73	structural	structural	ADJ
ajis02-3105	688	74	model	model	NOUN
ajis02-3105	688	75	4.3	4.3	NUM
ajis02-3105	688	76	common	common	ADJ
ajis02-3105	688	77	method	method	NOUN
ajis02-3105	688	78	variance	variance	NOUN
ajis02-3105	688	79	5	5	NUM
ajis02-3105	688	80	discussion	discussion	NOUN
ajis02-3105	688	81	5.1	5.1	NUM
ajis02-3105	688	82	theoretical	theoretical	ADJ
ajis02-3105	688	83	implications	implication	NOUN
ajis02-3105	688	84	5.2	5.2	NUM
ajis02-3105	688	85	managerial	managerial	ADJ
ajis02-3105	688	86	implications	implication	NOUN
ajis02-3105	688	87	6	6	NUM
ajis02-3105	688	88	limitations	limitation	NOUN
ajis02-3105	688	89	and	and	CCONJ
ajis02-3105	688	90	future	future	ADJ
ajis02-3105	688	91	research	research	NOUN