id	sid	tid	token	lemma	pos
ajis02-913	1	1	microsoft	microsoft	PROPN
ajis02-913	1	2	word	word	PROPN
ajis02-913	1	3	ajis_18(3)_v10.docx	ajis_18(3)_v10.docx	VERB
ajis02-913	1	4	australasian	australasian	ADJ
ajis02-913	1	5	journal	journal	NOUN
ajis02-913	1	6	of	of	ADP
ajis02-913	1	7	information	information	NOUN
ajis02-913	1	8	systems	system	NOUN
ajis02-913	1	9	volume	volume	NOUN
ajis02-913	1	10	18	18	NUM
ajis02-913	1	11	number	number	NOUN
ajis02-913	1	12	3	3	NUM
ajis02-913	1	13	2014	2014	NUM
ajis02-913	1	14	5	5	NUM
ajis02-913	1	15	do	do	AUX
ajis02-913	1	16	self	self	NOUN
ajis02-913	1	17	-	-	PUNCT
ajis02-913	1	18	service	service	NOUN
ajis02-913	1	19	technologies	technology	NOUN
ajis02-913	1	20	affect	affect	VERB
ajis02-913	1	21	interfirm	interfirm	NOUN
ajis02-913	1	22	relationships	relationship	NOUN
ajis02-913	1	23	?	?	PUNCT
ajis02-913	2	1	a	a	DET
ajis02-913	2	2	b2b	b2b	NOUN
ajis02-913	2	3	perspective	perspective	NOUN
ajis02-913	2	4	raechel	raechel	PROPN
ajis02-913	2	5	johns	johns	PROPN
ajis02-913	2	6	university	university	PROPN
ajis02-913	2	7	of	of	ADP
ajis02-913	2	8	canberra	canberra	PROPN
ajis02-913	2	9	raechel.johns@canberra.edu.au	raechel.johns@canberra.edu.au	PROPN
ajis02-913	2	10	abstract	abstract	PROPN
ajis02-913	2	11	while	while	SCONJ
ajis02-913	2	12	considerable	considerable	ADJ
ajis02-913	2	13	literature	literature	NOUN
ajis02-913	2	14	examines	examine	VERB
ajis02-913	2	15	business	business	NOUN
ajis02-913	2	16	-	-	PUNCT
ajis02-913	2	17	to	to	ADP
ajis02-913	2	18	business	business	NOUN
ajis02-913	2	19	(	(	PUNCT
ajis02-913	2	20	b2b	b2b	NOUN
ajis02-913	2	21	)	)	PUNCT
ajis02-913	2	22	relationships	relationship	NOUN
ajis02-913	2	23	,	,	PUNCT
ajis02-913	2	24	the	the	DET
ajis02-913	2	25	impact	impact	NOUN
ajis02-913	2	26	of	of	ADP
ajis02-913	2	27	technology	technology	NOUN
ajis02-913	2	28	on	on	ADP
ajis02-913	2	29	these	these	DET
ajis02-913	2	30	relationships	relationship	NOUN
ajis02-913	2	31	has	have	AUX
ajis02-913	2	32	lacked	lack	VERB
ajis02-913	2	33	attention	attention	NOUN
ajis02-913	2	34	.	.	PUNCT
ajis02-913	3	1	it	it	PRON
ajis02-913	3	2	has	have	AUX
ajis02-913	3	3	impacted	impact	VERB
ajis02-913	3	4	the	the	DET
ajis02-913	3	5	way	way	NOUN
ajis02-913	3	6	businesses	business	NOUN
ajis02-913	3	7	operate	operate	VERB
ajis02-913	3	8	in	in	ADP
ajis02-913	3	9	a	a	DET
ajis02-913	3	10	b2b	b2b	NOUN
ajis02-913	3	11	context	context	NOUN
ajis02-913	3	12	as	as	ADV
ajis02-913	3	13	well	well	ADV
ajis02-913	3	14	as	as	ADP
ajis02-913	3	15	influencing	influence	VERB
ajis02-913	3	16	services	service	NOUN
ajis02-913	3	17	by	by	ADP
ajis02-913	3	18	altering	alter	VERB
ajis02-913	3	19	the	the	DET
ajis02-913	3	20	way	way	NOUN
ajis02-913	3	21	services	service	NOUN
ajis02-913	3	22	are	be	AUX
ajis02-913	3	23	delivered	deliver	VERB
ajis02-913	3	24	.	.	PUNCT
ajis02-913	4	1	to	to	PART
ajis02-913	4	2	understand	understand	VERB
ajis02-913	4	3	the	the	DET
ajis02-913	4	4	way	way	NOUN
ajis02-913	4	5	in	in	ADP
ajis02-913	4	6	which	which	PRON
ajis02-913	4	7	internet	internet	NOUN
ajis02-913	4	8	technology	technology	NOUN
ajis02-913	4	9	has	have	AUX
ajis02-913	4	10	impacted	impact	VERB
ajis02-913	4	11	these	these	DET
ajis02-913	4	12	b2b	b2b	NOUN
ajis02-913	4	13	services	service	NOUN
ajis02-913	4	14	,	,	PUNCT
ajis02-913	4	15	it	it	PRON
ajis02-913	4	16	is	be	AUX
ajis02-913	4	17	essential	essential	ADJ
ajis02-913	4	18	to	to	PART
ajis02-913	4	19	examine	examine	VERB
ajis02-913	4	20	its	its	PRON
ajis02-913	4	21	impact	impact	NOUN
ajis02-913	4	22	not	not	PART
ajis02-913	4	23	only	only	ADV
ajis02-913	4	24	on	on	ADP
ajis02-913	4	25	business	business	NOUN
ajis02-913	4	26	processes	process	NOUN
ajis02-913	4	27	but	but	CCONJ
ajis02-913	4	28	on	on	ADP
ajis02-913	4	29	business	business	NOUN
ajis02-913	4	30	relationships	relationship	NOUN
ajis02-913	4	31	too	too	ADV
ajis02-913	4	32	.	.	PUNCT
ajis02-913	5	1	one	one	NUM
ajis02-913	5	2	technology	technology	NOUN
ajis02-913	5	3	,	,	PUNCT
ajis02-913	5	4	enabled	enable	VERB
ajis02-913	5	5	by	by	ADP
ajis02-913	5	6	modern	modern	ADJ
ajis02-913	5	7	internet	internet	NOUN
ajis02-913	5	8	technologies	technology	NOUN
ajis02-913	5	9	,	,	PUNCT
ajis02-913	5	10	which	which	PRON
ajis02-913	5	11	is	be	AUX
ajis02-913	5	12	changing	change	VERB
ajis02-913	5	13	the	the	DET
ajis02-913	5	14	nature	nature	NOUN
ajis02-913	5	15	of	of	ADP
ajis02-913	5	16	business	business	NOUN
ajis02-913	5	17	relationships	relationship	NOUN
ajis02-913	5	18	is	be	AUX
ajis02-913	5	19	the	the	DET
ajis02-913	5	20	increased	increase	VERB
ajis02-913	5	21	use	use	NOUN
ajis02-913	5	22	of	of	ADP
ajis02-913	5	23	self	self	NOUN
ajis02-913	5	24	-	-	PUNCT
ajis02-913	5	25	service	service	NOUN
ajis02-913	5	26	technologies	technology	NOUN
ajis02-913	5	27	(	(	PUNCT
ajis02-913	5	28	ssts	sst	NOUN
ajis02-913	5	29	)	)	PUNCT
ajis02-913	5	30	or	or	CCONJ
ajis02-913	5	31	technology	technology	NOUN
ajis02-913	5	32	-	-	PUNCT
ajis02-913	5	33	enabled	enable	VERB
ajis02-913	5	34	services	service	NOUN
ajis02-913	5	35	,	,	PUNCT
ajis02-913	5	36	however	however	ADV
ajis02-913	5	37	,	,	PUNCT
ajis02-913	5	38	there	there	PRON
ajis02-913	5	39	is	be	VERB
ajis02-913	5	40	a	a	DET
ajis02-913	5	41	shortage	shortage	NOUN
ajis02-913	5	42	of	of	ADP
ajis02-913	5	43	research	research	NOUN
ajis02-913	5	44	in	in	ADP
ajis02-913	5	45	the	the	DET
ajis02-913	5	46	area	area	NOUN
ajis02-913	5	47	in	in	ADP
ajis02-913	5	48	a	a	DET
ajis02-913	5	49	b2b	b2b	NOUN
ajis02-913	5	50	context	context	NOUN
ajis02-913	5	51	.	.	PUNCT
ajis02-913	6	1	the	the	DET
ajis02-913	6	2	discussion	discussion	NOUN
ajis02-913	6	3	in	in	ADP
ajis02-913	6	4	this	this	DET
ajis02-913	6	5	paper	paper	NOUN
ajis02-913	6	6	provides	provide	VERB
ajis02-913	6	7	an	an	DET
ajis02-913	6	8	overview	overview	NOUN
ajis02-913	6	9	of	of	ADP
ajis02-913	6	10	the	the	DET
ajis02-913	6	11	impact	impact	NOUN
ajis02-913	6	12	of	of	ADP
ajis02-913	6	13	it	it	PRON
ajis02-913	6	14	on	on	ADP
ajis02-913	6	15	business	business	NOUN
ajis02-913	6	16	relationships	relationship	NOUN
ajis02-913	6	17	,	,	PUNCT
ajis02-913	6	18	using	use	VERB
ajis02-913	6	19	relationship	relationship	NOUN
ajis02-913	6	20	marketing	marketing	NOUN
ajis02-913	6	21	theory	theory	NOUN
ajis02-913	6	22	to	to	PART
ajis02-913	6	23	provide	provide	VERB
ajis02-913	6	24	a	a	DET
ajis02-913	6	25	theoretical	theoretical	ADJ
ajis02-913	6	26	framework	framework	NOUN
ajis02-913	6	27	.	.	PUNCT
ajis02-913	7	1	a	a	DET
ajis02-913	7	2	qualitative	qualitative	ADJ
ajis02-913	7	3	study	study	NOUN
ajis02-913	7	4	in	in	ADP
ajis02-913	7	5	the	the	DET
ajis02-913	7	6	australian	australian	ADJ
ajis02-913	7	7	banking	banking	NOUN
ajis02-913	7	8	industry	industry	NOUN
ajis02-913	7	9	provides	provide	VERB
ajis02-913	7	10	findings	finding	NOUN
ajis02-913	7	11	relating	relate	VERB
ajis02-913	7	12	to	to	ADP
ajis02-913	7	13	the	the	DET
ajis02-913	7	14	theory	theory	NOUN
ajis02-913	7	15	.	.	PUNCT
ajis02-913	8	1	the	the	DET
ajis02-913	8	2	findings	finding	NOUN
ajis02-913	8	3	of	of	ADP
ajis02-913	8	4	this	this	DET
ajis02-913	8	5	study	study	NOUN
ajis02-913	8	6	provide	provide	VERB
ajis02-913	8	7	evidence	evidence	NOUN
ajis02-913	8	8	that	that	SCONJ
ajis02-913	8	9	while	while	SCONJ
ajis02-913	8	10	traditional	traditional	ADJ
ajis02-913	8	11	relationship	relationship	NOUN
ajis02-913	8	12	marketing	marketing	NOUN
ajis02-913	8	13	theory	theory	NOUN
ajis02-913	8	14	is	be	AUX
ajis02-913	8	15	still	still	ADV
ajis02-913	8	16	applicable	applicable	ADJ
ajis02-913	8	17	for	for	ADP
ajis02-913	8	18	some	some	DET
ajis02-913	8	19	business	business	NOUN
ajis02-913	8	20	customers	customer	NOUN
ajis02-913	8	21	,	,	PUNCT
ajis02-913	8	22	new	new	ADJ
ajis02-913	8	23	theory	theory	NOUN
ajis02-913	8	24	is	be	AUX
ajis02-913	8	25	required	require	VERB
ajis02-913	8	26	for	for	ADP
ajis02-913	8	27	business	business	NOUN
ajis02-913	8	28	customers	customer	NOUN
ajis02-913	8	29	who	who	PRON
ajis02-913	8	30	do	do	AUX
ajis02-913	8	31	not	not	PART
ajis02-913	8	32	seek	seek	VERB
ajis02-913	8	33	relationships	relationship	NOUN
ajis02-913	8	34	.	.	PUNCT
ajis02-913	9	1	with	with	ADP
ajis02-913	9	2	both	both	CCONJ
ajis02-913	9	3	practical	practical	ADJ
ajis02-913	9	4	and	and	CCONJ
ajis02-913	9	5	theoretical	theoretical	ADJ
ajis02-913	9	6	implications	implication	NOUN
ajis02-913	9	7	,	,	PUNCT
ajis02-913	9	8	the	the	DET
ajis02-913	9	9	research	research	NOUN
ajis02-913	9	10	detailed	detail	VERB
ajis02-913	9	11	in	in	ADP
ajis02-913	9	12	this	this	DET
ajis02-913	9	13	paper	paper	NOUN
ajis02-913	9	14	makes	make	VERB
ajis02-913	9	15	a	a	DET
ajis02-913	9	16	useful	useful	ADJ
ajis02-913	9	17	contribution	contribution	NOUN
ajis02-913	9	18	to	to	ADP
ajis02-913	9	19	the	the	DET
ajis02-913	9	20	literature	literature	NOUN
ajis02-913	9	21	and	and	CCONJ
ajis02-913	9	22	indicates	indicate	VERB
ajis02-913	9	23	the	the	DET
ajis02-913	9	24	necessity	necessity	NOUN
ajis02-913	9	25	for	for	SCONJ
ajis02-913	9	26	further	further	ADJ
ajis02-913	9	27	research	research	NOUN
ajis02-913	9	28	to	to	PART
ajis02-913	9	29	be	be	AUX
ajis02-913	9	30	developed	develop	VERB
ajis02-913	9	31	which	which	PRON
ajis02-913	9	32	explores	explore	VERB
ajis02-913	9	33	business	business	NOUN
ajis02-913	9	34	customers	customer	NOUN
ajis02-913	9	35	who	who	PRON
ajis02-913	9	36	prefer	prefer	VERB
ajis02-913	9	37	to	to	PART
ajis02-913	9	38	remain	remain	VERB
ajis02-913	9	39	transaction	transaction	NOUN
ajis02-913	9	40	-	-	PUNCT
ajis02-913	9	41	oriented	orient	VERB
ajis02-913	9	42	,	,	PUNCT
ajis02-913	9	43	rather	rather	ADV
ajis02-913	9	44	than	than	ADP
ajis02-913	9	45	develop	develop	VERB
ajis02-913	9	46	interpersonal	interpersonal	ADJ
ajis02-913	9	47	relationships	relationship	NOUN
ajis02-913	9	48	.	.	PUNCT
ajis02-913	10	1	keywords	keyword	NOUN
ajis02-913	10	2	:	:	PUNCT
ajis02-913	10	3	self	self	NOUN
ajis02-913	10	4	-	-	PUNCT
ajis02-913	10	5	service	service	NOUN
ajis02-913	10	6	;	;	PUNCT
ajis02-913	10	7	internet	internet	NOUN
ajis02-913	10	8	banking	banking	NOUN
ajis02-913	10	9	;	;	PUNCT
ajis02-913	10	10	interfirm	interfirm	NOUN
ajis02-913	10	11	relationships	relationship	NOUN
ajis02-913	10	12	;	;	PUNCT
ajis02-913	10	13	b2b	b2b	NOUN
ajis02-913	10	14	;	;	PUNCT
ajis02-913	10	15	qualitative	qualitative	ADJ
ajis02-913	10	16	introduction	introduction	NOUN
ajis02-913	10	17	it	it	PRON
ajis02-913	10	18	is	be	AUX
ajis02-913	10	19	essential	essential	ADJ
ajis02-913	10	20	to	to	PART
ajis02-913	10	21	understand	understand	VERB
ajis02-913	10	22	the	the	DET
ajis02-913	10	23	impact	impact	NOUN
ajis02-913	10	24	of	of	ADP
ajis02-913	10	25	technologies	technology	NOUN
ajis02-913	10	26	on	on	ADP
ajis02-913	10	27	the	the	DET
ajis02-913	10	28	relationship	relationship	NOUN
ajis02-913	10	29	between	between	ADP
ajis02-913	10	30	the	the	DET
ajis02-913	10	31	marketer	marketer	NOUN
ajis02-913	10	32	and	and	CCONJ
ajis02-913	10	33	their	their	PRON
ajis02-913	10	34	business	business	NOUN
ajis02-913	10	35	customer	customer	NOUN
ajis02-913	10	36	,	,	PUNCT
ajis02-913	10	37	business	business	NOUN
ajis02-913	10	38	processes	process	NOUN
ajis02-913	10	39	and	and	CCONJ
ajis02-913	10	40	productivity	productivity	NOUN
ajis02-913	10	41	,	,	PUNCT
ajis02-913	10	42	because	because	SCONJ
ajis02-913	10	43	it	it	PRON
ajis02-913	10	44	will	will	AUX
ajis02-913	10	45	impact	impact	VERB
ajis02-913	10	46	on	on	ADP
ajis02-913	10	47	customer	customer	NOUN
ajis02-913	10	48	satisfaction	satisfaction	NOUN
ajis02-913	10	49	in	in	ADP
ajis02-913	10	50	relationships	relationship	NOUN
ajis02-913	10	51	.	.	PUNCT
ajis02-913	11	1	businesses	business	NOUN
ajis02-913	11	2	are	be	AUX
ajis02-913	11	3	increasingly	increasingly	ADV
ajis02-913	11	4	using	use	VERB
ajis02-913	11	5	it	it	PRON
ajis02-913	11	6	in	in	ADP
ajis02-913	11	7	their	their	PRON
ajis02-913	11	8	b2b	b2b	NOUN
ajis02-913	11	9	operations	operation	NOUN
ajis02-913	11	10	(	(	PUNCT
ajis02-913	11	11	pujari	pujari	NOUN
ajis02-913	11	12	2004	2004	NUM
ajis02-913	11	13	)	)	PUNCT
ajis02-913	11	14	.	.	PUNCT
ajis02-913	12	1	in	in	ADP
ajis02-913	12	2	particular	particular	ADJ
ajis02-913	12	3	,	,	PUNCT
ajis02-913	12	4	the	the	DET
ajis02-913	12	5	increasing	increase	VERB
ajis02-913	12	6	use	use	NOUN
ajis02-913	12	7	of	of	ADP
ajis02-913	12	8	self	self	NOUN
ajis02-913	12	9	-	-	PUNCT
ajis02-913	12	10	service	service	NOUN
ajis02-913	12	11	technologies	technology	NOUN
ajis02-913	12	12	(	(	PUNCT
ajis02-913	12	13	ssts	sst	NOUN
ajis02-913	12	14	)	)	PUNCT
ajis02-913	12	15	within	within	ADP
ajis02-913	12	16	b2b	b2b	NOUN
ajis02-913	12	17	(	(	PUNCT
ajis02-913	12	18	b2b	b2b	NOUN
ajis02-913	12	19	)	)	PUNCT
ajis02-913	12	20	relationships	relationship	NOUN
ajis02-913	12	21	removes	remove	VERB
ajis02-913	12	22	face	face	NOUN
ajis02-913	12	23	-	-	PUNCT
ajis02-913	12	24	to	to	ADP
ajis02-913	12	25	-	-	PUNCT
ajis02-913	12	26	face	face	NOUN
ajis02-913	12	27	contact	contact	NOUN
ajis02-913	12	28	traditionally	traditionally	ADV
ajis02-913	12	29	believed	believe	VERB
ajis02-913	12	30	to	to	PART
ajis02-913	12	31	be	be	AUX
ajis02-913	12	32	important	important	ADJ
ajis02-913	12	33	in	in	ADP
ajis02-913	12	34	relation	relation	NOUN
ajis02-913	12	35	to	to	ADP
ajis02-913	12	36	service	service	NOUN
ajis02-913	12	37	delivery	delivery	NOUN
ajis02-913	12	38	between	between	ADP
ajis02-913	12	39	two	two	NUM
ajis02-913	12	40	organisations	organisation	NOUN
ajis02-913	12	41	(	(	PUNCT
ajis02-913	12	42	storper	storper	NOUN
ajis02-913	12	43	and	and	CCONJ
ajis02-913	12	44	venables	venable	NOUN
ajis02-913	12	45	2004	2004	NUM
ajis02-913	12	46	)	)	PUNCT
ajis02-913	12	47	.	.	PUNCT
ajis02-913	13	1	the	the	DET
ajis02-913	13	2	impact	impact	NOUN
ajis02-913	13	3	this	this	PRON
ajis02-913	13	4	has	have	VERB
ajis02-913	13	5	on	on	ADP
ajis02-913	13	6	the	the	DET
ajis02-913	13	7	relationship	relationship	NOUN
ajis02-913	13	8	has	have	AUX
ajis02-913	13	9	not	not	PART
ajis02-913	13	10	been	be	AUX
ajis02-913	13	11	widely	widely	ADV
ajis02-913	13	12	examined	examine	VERB
ajis02-913	13	13	because	because	SCONJ
ajis02-913	13	14	of	of	ADP
ajis02-913	13	15	the	the	DET
ajis02-913	13	16	focus	focus	NOUN
ajis02-913	13	17	on	on	ADP
ajis02-913	13	18	the	the	DET
ajis02-913	13	19	interpersonal	interpersonal	ADJ
ajis02-913	13	20	face	face	NOUN
ajis02-913	13	21	-	-	PUNCT
ajis02-913	13	22	to	to	ADP
ajis02-913	13	23	-	-	PUNCT
ajis02-913	13	24	face	face	NOUN
ajis02-913	13	25	relationship	relationship	NOUN
ajis02-913	13	26	.	.	PUNCT
ajis02-913	14	1	it	it	PRON
ajis02-913	14	2	would	would	AUX
ajis02-913	14	3	be	be	AUX
ajis02-913	14	4	useful	useful	ADJ
ajis02-913	14	5	to	to	PART
ajis02-913	14	6	know	know	VERB
ajis02-913	14	7	whether	whether	SCONJ
ajis02-913	14	8	technology	technology	NOUN
ajis02-913	14	9	impacts	impact	NOUN
ajis02-913	14	10	on	on	ADP
ajis02-913	14	11	trust	trust	NOUN
ajis02-913	14	12	,	,	PUNCT
ajis02-913	14	13	loyalty	loyalty	NOUN
ajis02-913	14	14	and	and	CCONJ
ajis02-913	14	15	ultimately	ultimately	ADV
ajis02-913	14	16	the	the	DET
ajis02-913	14	17	relationship	relationship	NOUN
ajis02-913	14	18	itself	itself	PRON
ajis02-913	14	19	.	.	PUNCT
ajis02-913	15	1	from	from	ADP
ajis02-913	15	2	a	a	DET
ajis02-913	15	3	theoretical	theoretical	ADJ
ajis02-913	15	4	perspective	perspective	NOUN
ajis02-913	15	5	,	,	PUNCT
ajis02-913	15	6	the	the	DET
ajis02-913	15	7	importance	importance	NOUN
ajis02-913	15	8	of	of	ADP
ajis02-913	15	9	developing	develop	VERB
ajis02-913	15	10	and	and	CCONJ
ajis02-913	15	11	fostering	foster	VERB
ajis02-913	15	12	relationships	relationship	NOUN
ajis02-913	15	13	with	with	ADP
ajis02-913	15	14	customers	customer	NOUN
ajis02-913	15	15	has	have	AUX
ajis02-913	15	16	long	long	ADV
ajis02-913	15	17	been	be	AUX
ajis02-913	15	18	regarded	regard	VERB
ajis02-913	15	19	as	as	ADP
ajis02-913	15	20	important	important	ADJ
ajis02-913	15	21	within	within	ADP
ajis02-913	15	22	services	service	NOUN
ajis02-913	15	23	marketing	marketing	NOUN
ajis02-913	15	24	(	(	PUNCT
ajis02-913	15	25	berry	berry	NOUN
ajis02-913	15	26	1983	1983	NUM
ajis02-913	15	27	)	)	PUNCT
ajis02-913	15	28	and	and	CCONJ
ajis02-913	15	29	also	also	ADV
ajis02-913	15	30	within	within	ADP
ajis02-913	15	31	b2b	b2b	NOUN
ajis02-913	15	32	relationships	relationship	NOUN
ajis02-913	15	33	(	(	PUNCT
ajis02-913	15	34	ford	ford	NOUN
ajis02-913	15	35	1990	1990	NUM
ajis02-913	15	36	)	)	PUNCT
ajis02-913	15	37	.	.	PUNCT
ajis02-913	16	1	in	in	ADP
ajis02-913	16	2	the	the	DET
ajis02-913	16	3	1980s	1980	NOUN
ajis02-913	16	4	and	and	CCONJ
ajis02-913	16	5	90s	90	NOUN
ajis02-913	16	6	,	,	PUNCT
ajis02-913	16	7	a	a	DET
ajis02-913	16	8	shift	shift	NOUN
ajis02-913	16	9	in	in	ADP
ajis02-913	16	10	marketing	marketing	NOUN
ajis02-913	16	11	focus	focus	NOUN
ajis02-913	16	12	has	have	AUX
ajis02-913	16	13	seen	see	VERB
ajis02-913	16	14	an	an	DET
ajis02-913	16	15	increased	increase	VERB
ajis02-913	16	16	emphasis	emphasis	NOUN
ajis02-913	16	17	on	on	ADP
ajis02-913	16	18	relationship	relationship	NOUN
ajis02-913	16	19	marketing	marketing	NOUN
ajis02-913	16	20	(	(	PUNCT
ajis02-913	16	21	morgan	morgan	NOUN
ajis02-913	16	22	and	and	CCONJ
ajis02-913	16	23	hunt	hunt	NOUN
ajis02-913	16	24	1994	1994	NUM
ajis02-913	16	25	)	)	PUNCT
ajis02-913	16	26	.	.	PUNCT
ajis02-913	17	1	it	it	PRON
ajis02-913	17	2	is	be	AUX
ajis02-913	17	3	therefore	therefore	ADV
ajis02-913	17	4	important	important	ADJ
ajis02-913	17	5	to	to	PART
ajis02-913	17	6	consider	consider	VERB
ajis02-913	17	7	relationship	relationship	NOUN
ajis02-913	17	8	marketing	marketing	NOUN
ajis02-913	17	9	in	in	ADP
ajis02-913	17	10	the	the	DET
ajis02-913	17	11	context	context	NOUN
ajis02-913	17	12	of	of	ADP
ajis02-913	17	13	this	this	DET
ajis02-913	17	14	study	study	NOUN
ajis02-913	17	15	in	in	ADP
ajis02-913	17	16	order	order	NOUN
ajis02-913	17	17	to	to	PART
ajis02-913	17	18	have	have	AUX
ajis02-913	17	19	a	a	DET
ajis02-913	17	20	better	well	ADJ
ajis02-913	17	21	understanding	understanding	NOUN
ajis02-913	17	22	of	of	ADP
ajis02-913	17	23	the	the	DET
ajis02-913	17	24	impact	impact	NOUN
ajis02-913	17	25	of	of	ADP
ajis02-913	17	26	it	it	PRON
ajis02-913	17	27	on	on	ADP
ajis02-913	17	28	business	business	NOUN
ajis02-913	17	29	relationships	relationship	NOUN
ajis02-913	17	30	.	.	PUNCT
ajis02-913	18	1	this	this	DET
ajis02-913	18	2	paper	paper	NOUN
ajis02-913	18	3	examines	examine	VERB
ajis02-913	18	4	the	the	DET
ajis02-913	18	5	impact	impact	NOUN
ajis02-913	18	6	of	of	ADP
ajis02-913	18	7	ssts	sst	NOUN
ajis02-913	18	8	on	on	ADP
ajis02-913	18	9	interfirm	interfirm	ADJ
ajis02-913	18	10	relationships	relationship	NOUN
ajis02-913	18	11	.	.	PUNCT
ajis02-913	19	1	the	the	DET
ajis02-913	19	2	paper	paper	NOUN
ajis02-913	19	3	commences	commence	VERB
ajis02-913	19	4	with	with	ADP
ajis02-913	19	5	an	an	DET
ajis02-913	19	6	overview	overview	NOUN
ajis02-913	19	7	of	of	ADP
ajis02-913	19	8	literature	literature	NOUN
ajis02-913	19	9	;	;	PUNCT
ajis02-913	19	10	findings	finding	NOUN
ajis02-913	19	11	and	and	CCONJ
ajis02-913	19	12	implications	implication	NOUN
ajis02-913	19	13	from	from	ADP
ajis02-913	19	14	an	an	DET
ajis02-913	19	15	exploratory	exploratory	ADJ
ajis02-913	19	16	study	study	NOUN
ajis02-913	19	17	will	will	AUX
ajis02-913	19	18	then	then	ADV
ajis02-913	19	19	be	be	AUX
ajis02-913	19	20	discussed	discuss	VERB
ajis02-913	19	21	and	and	CCONJ
ajis02-913	19	22	the	the	DET
ajis02-913	19	23	paper	paper	NOUN
ajis02-913	19	24	will	will	AUX
ajis02-913	19	25	conclude	conclude	VERB
ajis02-913	19	26	with	with	ADP
ajis02-913	19	27	further	further	ADJ
ajis02-913	19	28	research	research	NOUN
ajis02-913	19	29	streams	stream	NOUN
ajis02-913	19	30	,	,	PUNCT
ajis02-913	19	31	drawn	draw	VERB
ajis02-913	19	32	from	from	ADP
ajis02-913	19	33	the	the	DET
ajis02-913	19	34	research	research	NOUN
ajis02-913	19	35	.	.	PUNCT
ajis02-913	20	1	australasian	australasian	ADJ
ajis02-913	20	2	journal	journal	NOUN
ajis02-913	20	3	of	of	ADP
ajis02-913	20	4	information	information	NOUN
ajis02-913	20	5	systems	system	NOUN
ajis02-913	20	6	volume	volume	NOUN
ajis02-913	20	7	18	18	NUM
ajis02-913	20	8	number	number	NOUN
ajis02-913	20	9	3	3	NUM
ajis02-913	20	10	2014	2014	NUM
ajis02-913	20	11	6	6	NUM
ajis02-913	20	12	to	to	PART
ajis02-913	20	13	explore	explore	VERB
ajis02-913	20	14	the	the	DET
ajis02-913	20	15	research	research	NOUN
ajis02-913	20	16	question	question	NOUN
ajis02-913	20	17	“	"	PUNCT
ajis02-913	20	18	what	what	DET
ajis02-913	20	19	impact	impact	NOUN
ajis02-913	20	20	does	do	AUX
ajis02-913	20	21	the	the	DET
ajis02-913	20	22	use	use	NOUN
ajis02-913	20	23	of	of	ADP
ajis02-913	20	24	ssts	sst	NOUN
ajis02-913	20	25	have	have	AUX
ajis02-913	20	26	on	on	ADP
ajis02-913	20	27	interfirm	interfirm	ADJ
ajis02-913	20	28	relationships	relationship	NOUN
ajis02-913	20	29	?	?	PUNCT
ajis02-913	20	30	”	"	PUNCT
ajis02-913	20	31	qualitative	qualitative	ADJ
ajis02-913	20	32	research	research	NOUN
ajis02-913	20	33	was	be	AUX
ajis02-913	20	34	utilised	utilise	VERB
ajis02-913	20	35	.	.	PUNCT
ajis02-913	21	1	this	this	PRON
ajis02-913	21	2	was	be	AUX
ajis02-913	21	3	due	due	ADJ
ajis02-913	21	4	to	to	ADP
ajis02-913	21	5	the	the	DET
ajis02-913	21	6	exploratory	exploratory	ADJ
ajis02-913	21	7	nature	nature	NOUN
ajis02-913	21	8	of	of	ADP
ajis02-913	21	9	the	the	DET
ajis02-913	21	10	study	study	NOUN
ajis02-913	21	11	(	(	PUNCT
ajis02-913	21	12	gummesson	gummesson	PROPN
ajis02-913	21	13	2008	2008	NUM
ajis02-913	21	14	;	;	PUNCT
ajis02-913	21	15	johns	johns	PROPN
ajis02-913	21	16	2008	2008	NUM
ajis02-913	21	17	)	)	PUNCT
ajis02-913	21	18	.	.	PUNCT
ajis02-913	22	1	first	first	ADV
ajis02-913	22	2	,	,	PUNCT
ajis02-913	22	3	the	the	DET
ajis02-913	22	4	research	research	NOUN
ajis02-913	22	5	propositions	proposition	NOUN
ajis02-913	22	6	linked	link	VERB
ajis02-913	22	7	the	the	DET
ajis02-913	22	8	literature	literature	NOUN
ajis02-913	22	9	will	will	AUX
ajis02-913	22	10	be	be	AUX
ajis02-913	22	11	provided	provide	VERB
ajis02-913	22	12	.	.	PUNCT
ajis02-913	23	1	findings	finding	NOUN
ajis02-913	23	2	will	will	AUX
ajis02-913	23	3	then	then	ADV
ajis02-913	23	4	be	be	AUX
ajis02-913	23	5	discussed	discuss	VERB
ajis02-913	23	6	and	and	CCONJ
ajis02-913	23	7	an	an	DET
ajis02-913	23	8	overall	overall	ADJ
ajis02-913	23	9	discussion	discussion	NOUN
ajis02-913	23	10	,	,	PUNCT
ajis02-913	23	11	linked	link	VERB
ajis02-913	23	12	back	back	ADV
ajis02-913	23	13	to	to	ADP
ajis02-913	23	14	new	new	ADJ
ajis02-913	23	15	literature	literature	NOUN
ajis02-913	23	16	will	will	AUX
ajis02-913	23	17	be	be	AUX
ajis02-913	23	18	provided	provide	VERB
ajis02-913	23	19	.	.	PUNCT
ajis02-913	24	1	literature	literature	NOUN
ajis02-913	24	2	review	review	PROPN
ajis02-913	24	3	understanding	understand	VERB
ajis02-913	24	4	relationship	relationship	NOUN
ajis02-913	24	5	marketing	marketing	NOUN
ajis02-913	24	6	relationship	relationship	NOUN
ajis02-913	24	7	marketing	marketing	NOUN
ajis02-913	24	8	is	be	AUX
ajis02-913	24	9	a	a	DET
ajis02-913	24	10	major	major	ADJ
ajis02-913	24	11	theory	theory	NOUN
ajis02-913	24	12	in	in	ADP
ajis02-913	24	13	marketing	marketing	NOUN
ajis02-913	24	14	,	,	PUNCT
ajis02-913	24	15	particularly	particularly	ADV
ajis02-913	24	16	within	within	ADP
ajis02-913	24	17	a	a	DET
ajis02-913	24	18	b2b	b2b	NOUN
ajis02-913	24	19	(	(	PUNCT
ajis02-913	24	20	interfirm	interfirm	PROPN
ajis02-913	24	21	)	)	PUNCT
ajis02-913	24	22	context	context	NOUN
ajis02-913	24	23	(	(	PUNCT
ajis02-913	24	24	kandampully	kandampully	ADV
ajis02-913	24	25	,	,	PUNCT
ajis02-913	24	26	2003	2003	NUM
ajis02-913	24	27	)	)	PUNCT
ajis02-913	24	28	and	and	CCONJ
ajis02-913	24	29	when	when	SCONJ
ajis02-913	24	30	services	service	NOUN
ajis02-913	24	31	are	be	AUX
ajis02-913	24	32	offered	offer	VERB
ajis02-913	24	33	rather	rather	ADV
ajis02-913	24	34	than	than	ADP
ajis02-913	24	35	goods	good	NOUN
ajis02-913	24	36	(	(	PUNCT
ajis02-913	24	37	berry	berry	NOUN
ajis02-913	24	38	,	,	PUNCT
ajis02-913	24	39	2002	2002	NUM
ajis02-913	24	40	)	)	PUNCT
ajis02-913	24	41	.	.	PUNCT
ajis02-913	25	1	relationship	relationship	NOUN
ajis02-913	25	2	marketing	marketing	NOUN
ajis02-913	25	3	requires	require	VERB
ajis02-913	25	4	the	the	DET
ajis02-913	25	5	establishment	establishment	NOUN
ajis02-913	25	6	of	of	ADP
ajis02-913	25	7	trust	trust	NOUN
ajis02-913	25	8	and	and	CCONJ
ajis02-913	25	9	commitment	commitment	NOUN
ajis02-913	25	10	(	(	PUNCT
ajis02-913	25	11	morgan	morgan	PROPN
ajis02-913	25	12	and	and	CCONJ
ajis02-913	25	13	hunt	hunt	PROPN
ajis02-913	25	14	,	,	PUNCT
ajis02-913	25	15	1994	1994	NUM
ajis02-913	25	16	)	)	PUNCT
ajis02-913	25	17	and	and	CCONJ
ajis02-913	25	18	marketers	marketer	NOUN
ajis02-913	25	19	may	may	AUX
ajis02-913	25	20	strive	strive	VERB
ajis02-913	25	21	to	to	PART
ajis02-913	25	22	produce	produce	VERB
ajis02-913	25	23	alliances	alliance	NOUN
ajis02-913	25	24	(	(	PUNCT
ajis02-913	25	25	hunt	hunt	NOUN
ajis02-913	25	26	,	,	PUNCT
ajis02-913	25	27	lambe	lambe	NOUN
ajis02-913	25	28	and	and	CCONJ
ajis02-913	25	29	wittmann	wittmann	PROPN
ajis02-913	25	30	,	,	PUNCT
ajis02-913	25	31	2002	2002	NUM
ajis02-913	25	32	)	)	PUNCT
ajis02-913	25	33	through	through	ADP
ajis02-913	25	34	their	their	PRON
ajis02-913	25	35	relationships	relationship	NOUN
ajis02-913	25	36	with	with	ADP
ajis02-913	25	37	their	their	PRON
ajis02-913	25	38	business	business	NOUN
ajis02-913	25	39	customers	customer	NOUN
ajis02-913	25	40	.	.	PUNCT
ajis02-913	26	1	despite	despite	SCONJ
ajis02-913	26	2	this	this	PRON
ajis02-913	26	3	,	,	PUNCT
ajis02-913	26	4	there	there	PRON
ajis02-913	26	5	is	be	VERB
ajis02-913	26	6	little	little	ADJ
ajis02-913	26	7	understanding	understanding	NOUN
ajis02-913	26	8	of	of	ADP
ajis02-913	26	9	how	how	SCONJ
ajis02-913	26	10	the	the	DET
ajis02-913	26	11	use	use	NOUN
ajis02-913	26	12	of	of	ADP
ajis02-913	26	13	it	it	PRON
ajis02-913	26	14	impacts	impact	VERB
ajis02-913	26	15	on	on	ADP
ajis02-913	26	16	trust	trust	NOUN
ajis02-913	26	17	and	and	CCONJ
ajis02-913	26	18	commitment	commitment	NOUN
ajis02-913	26	19	to	to	ADP
ajis02-913	26	20	the	the	DET
ajis02-913	26	21	relationships	relationship	NOUN
ajis02-913	26	22	.	.	PUNCT
ajis02-913	27	1	it	it	PRON
ajis02-913	27	2	is	be	AUX
ajis02-913	27	3	essential	essential	ADJ
ajis02-913	27	4	to	to	PART
ajis02-913	27	5	understand	understand	VERB
ajis02-913	27	6	what	what	PRON
ajis02-913	27	7	relationship	relationship	NOUN
ajis02-913	27	8	marketing	marketing	NOUN
ajis02-913	27	9	is	be	AUX
ajis02-913	27	10	,	,	PUNCT
ajis02-913	27	11	and	and	CCONJ
ajis02-913	27	12	while	while	SCONJ
ajis02-913	27	13	there	there	PRON
ajis02-913	27	14	are	be	VERB
ajis02-913	27	15	many	many	ADJ
ajis02-913	27	16	published	publish	VERB
ajis02-913	27	17	definitions	definition	NOUN
ajis02-913	27	18	,	,	PUNCT
ajis02-913	27	19	one	one	NUM
ajis02-913	27	20	definition	definition	NOUN
ajis02-913	27	21	commonly	commonly	ADV
ajis02-913	27	22	used	use	VERB
ajis02-913	27	23	is	be	AUX
ajis02-913	27	24	:	:	PUNCT
ajis02-913	27	25	relationship	relationship	NOUN
ajis02-913	27	26	marketing	marketing	NOUN
ajis02-913	27	27	includes	include	VERB
ajis02-913	27	28	tasks	task	NOUN
ajis02-913	27	29	undertaken	undertake	VERB
ajis02-913	27	30	to	to	PART
ajis02-913	27	31	identify	identify	VERB
ajis02-913	27	32	and	and	CCONJ
ajis02-913	27	33	establish	establish	VERB
ajis02-913	27	34	,	,	PUNCT
ajis02-913	27	35	maintain	maintain	VERB
ajis02-913	27	36	and	and	CCONJ
ajis02-913	27	37	enhance	enhance	VERB
ajis02-913	27	38	and	and	CCONJ
ajis02-913	27	39	,	,	PUNCT
ajis02-913	27	40	when	when	SCONJ
ajis02-913	27	41	necessary	necessary	ADJ
ajis02-913	27	42	,	,	PUNCT
ajis02-913	27	43	terminate	terminate	VERB
ajis02-913	27	44	relationships	relationship	NOUN
ajis02-913	27	45	with	with	ADP
ajis02-913	27	46	customers	customer	NOUN
ajis02-913	27	47	and	and	CCONJ
ajis02-913	27	48	other	other	ADJ
ajis02-913	27	49	stakeholders	stakeholder	NOUN
ajis02-913	27	50	,	,	PUNCT
ajis02-913	27	51	at	at	ADP
ajis02-913	27	52	a	a	DET
ajis02-913	27	53	profit	profit	NOUN
ajis02-913	27	54	,	,	PUNCT
ajis02-913	27	55	so	so	SCONJ
ajis02-913	27	56	that	that	SCONJ
ajis02-913	27	57	the	the	DET
ajis02-913	27	58	objectives	objective	NOUN
ajis02-913	27	59	of	of	ADP
ajis02-913	27	60	all	all	DET
ajis02-913	27	61	parties	party	NOUN
ajis02-913	27	62	involves	involve	VERB
ajis02-913	27	63	are	be	AUX
ajis02-913	27	64	met	meet	VERB
ajis02-913	27	65	;	;	PUNCT
ajis02-913	27	66	and	and	CCONJ
ajis02-913	27	67	this	this	PRON
ajis02-913	27	68	is	be	AUX
ajis02-913	27	69	done	do	VERB
ajis02-913	27	70	by	by	ADP
ajis02-913	27	71	mutual	mutual	ADJ
ajis02-913	27	72	exchange	exchange	NOUN
ajis02-913	27	73	the	the	DET
ajis02-913	27	74	fulfilment	fulfilment	NOUN
ajis02-913	27	75	of	of	ADP
ajis02-913	27	76	promises	promise	NOUN
ajis02-913	27	77	(	(	PUNCT
ajis02-913	27	78	grönroos	grönroos	NOUN
ajis02-913	27	79	,	,	PUNCT
ajis02-913	27	80	1994	1994	NUM
ajis02-913	27	81	:	:	PUNCT
ajis02-913	27	82	9	9	NUM
ajis02-913	27	83	)	)	PUNCT
ajis02-913	27	84	.	.	PUNCT
ajis02-913	28	1	relationship	relationship	NOUN
ajis02-913	28	2	marketing	marketing	NOUN
ajis02-913	28	3	focuses	focus	VERB
ajis02-913	28	4	on	on	ADP
ajis02-913	28	5	increasing	increase	VERB
ajis02-913	28	6	customer	customer	NOUN
ajis02-913	28	7	retention	retention	NOUN
ajis02-913	28	8	and	and	CCONJ
ajis02-913	28	9	loyalty	loyalty	NOUN
ajis02-913	28	10	(	(	PUNCT
ajis02-913	28	11	berry	berry	NOUN
ajis02-913	28	12	1983	1983	NUM
ajis02-913	28	13	)	)	PUNCT
ajis02-913	28	14	and	and	CCONJ
ajis02-913	28	15	the	the	DET
ajis02-913	28	16	importance	importance	NOUN
ajis02-913	28	17	of	of	ADP
ajis02-913	28	18	relationship	relationship	NOUN
ajis02-913	28	19	marketing	marketing	NOUN
ajis02-913	28	20	in	in	ADP
ajis02-913	28	21	the	the	DET
ajis02-913	28	22	literature	literature	NOUN
ajis02-913	28	23	has	have	AUX
ajis02-913	28	24	grown	grow	VERB
ajis02-913	28	25	considerably	considerably	ADV
ajis02-913	28	26	in	in	ADP
ajis02-913	28	27	the	the	DET
ajis02-913	28	28	past	past	ADJ
ajis02-913	28	29	two	two	NUM
ajis02-913	28	30	decades	decade	NOUN
ajis02-913	28	31	.	.	PUNCT
ajis02-913	29	1	attracting	attract	VERB
ajis02-913	29	2	new	new	ADJ
ajis02-913	29	3	customers	customer	NOUN
ajis02-913	29	4	is	be	AUX
ajis02-913	29	5	quite	quite	ADV
ajis02-913	29	6	costly	costly	ADJ
ajis02-913	29	7	,	,	PUNCT
ajis02-913	29	8	therefore	therefore	ADV
ajis02-913	29	9	organisations	organisation	NOUN
ajis02-913	29	10	strive	strive	VERB
ajis02-913	29	11	to	to	PART
ajis02-913	29	12	retain	retain	VERB
ajis02-913	29	13	satisfied	satisfied	ADJ
ajis02-913	29	14	customers	customer	NOUN
ajis02-913	29	15	.	.	PUNCT
ajis02-913	30	1	relationship	relationship	NOUN
ajis02-913	30	2	marketing	marketing	NOUN
ajis02-913	30	3	is	be	AUX
ajis02-913	30	4	particularly	particularly	ADV
ajis02-913	30	5	important	important	ADJ
ajis02-913	30	6	in	in	ADP
ajis02-913	30	7	a	a	DET
ajis02-913	30	8	b2b	b2b	NOUN
ajis02-913	30	9	or	or	CCONJ
ajis02-913	30	10	interfirm	interfirm	PROPN
ajis02-913	30	11	context	context	NOUN
ajis02-913	30	12	,	,	PUNCT
ajis02-913	30	13	where	where	SCONJ
ajis02-913	30	14	there	there	PRON
ajis02-913	30	15	are	be	VERB
ajis02-913	30	16	fewer	few	ADJ
ajis02-913	30	17	customers	customer	NOUN
ajis02-913	30	18	,	,	PUNCT
ajis02-913	30	19	but	but	CCONJ
ajis02-913	30	20	transactions	transaction	NOUN
ajis02-913	30	21	are	be	AUX
ajis02-913	30	22	generally	generally	ADV
ajis02-913	30	23	of	of	ADP
ajis02-913	30	24	higher	high	ADJ
ajis02-913	30	25	value	value	NOUN
ajis02-913	30	26	(	(	PUNCT
ajis02-913	30	27	kotler	kotler	NOUN
ajis02-913	30	28	,	,	PUNCT
ajis02-913	30	29	adam	adam	PROPN
ajis02-913	30	30	,	,	PUNCT
ajis02-913	30	31	denize	denize	NOUN
ajis02-913	30	32	and	and	CCONJ
ajis02-913	30	33	armstrong	armstrong	PROPN
ajis02-913	30	34	2009	2009	NUM
ajis02-913	30	35	)	)	PUNCT
ajis02-913	30	36	.	.	PUNCT
ajis02-913	31	1	within	within	ADP
ajis02-913	31	2	banking	banking	NOUN
ajis02-913	31	3	,	,	PUNCT
ajis02-913	31	4	relationship	relationship	NOUN
ajis02-913	31	5	marketing	marketing	NOUN
ajis02-913	31	6	practices	practice	NOUN
ajis02-913	31	7	are	be	AUX
ajis02-913	31	8	essential	essential	ADJ
ajis02-913	31	9	a	a	DET
ajis02-913	31	10	way	way	NOUN
ajis02-913	31	11	to	to	PART
ajis02-913	31	12	enhance	enhance	VERB
ajis02-913	31	13	customer	customer	NOUN
ajis02-913	31	14	retention	retention	NOUN
ajis02-913	31	15	(	(	PUNCT
ajis02-913	31	16	colgate	colgate	PROPN
ajis02-913	31	17	et	et	PROPN
ajis02-913	31	18	al	al	PROPN
ajis02-913	31	19	.	.	PROPN
ajis02-913	31	20	1998	1998	NUM
ajis02-913	31	21	;	;	PUNCT
ajis02-913	31	22	colgate	colgate	PROPN
ajis02-913	31	23	and	and	CCONJ
ajis02-913	31	24	stewart	stewart	PROPN
ajis02-913	31	25	1998	1998	NUM
ajis02-913	31	26	)	)	PUNCT
ajis02-913	31	27	,	,	PUNCT
ajis02-913	31	28	foster	foster	PROPN
ajis02-913	31	29	trust	trust	NOUN
ajis02-913	31	30	,	,	PUNCT
ajis02-913	31	31	resulting	result	VERB
ajis02-913	31	32	in	in	ADP
ajis02-913	31	33	relationship	relationship	NOUN
ajis02-913	31	34	commitment	commitment	NOUN
ajis02-913	31	35	and	and	CCONJ
ajis02-913	31	36	satisfaction	satisfaction	NOUN
ajis02-913	31	37	(	(	PUNCT
ajis02-913	31	38	morgan	morgan	NOUN
ajis02-913	31	39	and	and	CCONJ
ajis02-913	31	40	hunt	hunt	NOUN
ajis02-913	31	41	1994	1994	NUM
ajis02-913	31	42	)	)	PUNCT
ajis02-913	31	43	.	.	PUNCT
ajis02-913	32	1	while	while	SCONJ
ajis02-913	32	2	many	many	ADJ
ajis02-913	32	3	marketing	marketing	NOUN
ajis02-913	32	4	activities	activity	NOUN
ajis02-913	32	5	focus	focus	VERB
ajis02-913	32	6	on	on	ADP
ajis02-913	32	7	reaching	reach	VERB
ajis02-913	32	8	out	out	ADP
ajis02-913	32	9	to	to	ADP
ajis02-913	32	10	a	a	DET
ajis02-913	32	11	specific	specific	ADJ
ajis02-913	32	12	target	target	NOUN
ajis02-913	32	13	market	market	NOUN
ajis02-913	32	14	,	,	PUNCT
ajis02-913	32	15	relationship	relationship	NOUN
ajis02-913	32	16	marketing	marketing	NOUN
ajis02-913	32	17	focuses	focus	VERB
ajis02-913	32	18	on	on	ADP
ajis02-913	32	19	the	the	DET
ajis02-913	32	20	individual	individual	NOUN
ajis02-913	32	21	(	(	PUNCT
ajis02-913	32	22	i.e.	i.e.	X
ajis02-913	32	23	looking	look	VERB
ajis02-913	32	24	at	at	ADP
ajis02-913	32	25	the	the	DET
ajis02-913	32	26	single	single	ADJ
ajis02-913	32	27	customer	customer	NOUN
ajis02-913	32	28	)	)	PUNCT
ajis02-913	32	29	,	,	PUNCT
ajis02-913	32	30	rather	rather	ADV
ajis02-913	32	31	than	than	ADP
ajis02-913	32	32	the	the	DET
ajis02-913	32	33	‘	'	PUNCT
ajis02-913	32	34	average	average	ADJ
ajis02-913	32	35	’	'	PUNCT
ajis02-913	32	36	customer	customer	NOUN
ajis02-913	32	37	(	(	PUNCT
ajis02-913	32	38	wolfe	wolfe	PROPN
ajis02-913	32	39	1998	1998	NUM
ajis02-913	32	40	)	)	PUNCT
ajis02-913	32	41	.	.	PUNCT
ajis02-913	33	1	relationship	relationship	NOUN
ajis02-913	33	2	marketing	marketing	NOUN
ajis02-913	33	3	orientation	orientation	NOUN
ajis02-913	33	4	is	be	AUX
ajis02-913	33	5	viewed	view	VERB
ajis02-913	33	6	as	as	ADP
ajis02-913	33	7	more	more	ADV
ajis02-913	33	8	important	important	ADJ
ajis02-913	33	9	than	than	ADP
ajis02-913	33	10	a	a	DET
ajis02-913	33	11	transactional	transactional	ADJ
ajis02-913	33	12	orientation	orientation	NOUN
ajis02-913	33	13	within	within	ADP
ajis02-913	33	14	a	a	DET
ajis02-913	33	15	b2b	b2b	NOUN
ajis02-913	33	16	context	context	NOUN
ajis02-913	33	17	(	(	PUNCT
ajis02-913	33	18	anderson	anderson	PROPN
ajis02-913	33	19	1995	1995	NUM
ajis02-913	33	20	)	)	PUNCT
ajis02-913	33	21	,	,	PUNCT
ajis02-913	33	22	due	due	ADP
ajis02-913	33	23	to	to	ADP
ajis02-913	33	24	the	the	DET
ajis02-913	33	25	cost	cost	NOUN
ajis02-913	33	26	of	of	ADP
ajis02-913	33	27	attracting	attract	VERB
ajis02-913	33	28	a	a	DET
ajis02-913	33	29	new	new	ADJ
ajis02-913	33	30	customer	customer	NOUN
ajis02-913	33	31	rather	rather	ADV
ajis02-913	33	32	than	than	ADP
ajis02-913	33	33	maintaining	maintain	VERB
ajis02-913	33	34	a	a	DET
ajis02-913	33	35	relationship	relationship	NOUN
ajis02-913	33	36	with	with	ADP
ajis02-913	33	37	an	an	DET
ajis02-913	33	38	existing	exist	VERB
ajis02-913	33	39	customer	customer	NOUN
ajis02-913	33	40	(	(	PUNCT
ajis02-913	33	41	gummesson	gummesson	NOUN
ajis02-913	33	42	2008	2008	NUM
ajis02-913	33	43	)	)	PUNCT
ajis02-913	33	44	.	.	PUNCT
ajis02-913	34	1	without	without	ADP
ajis02-913	34	2	trust	trust	NOUN
ajis02-913	34	3	,	,	PUNCT
ajis02-913	34	4	loyalty	loyalty	NOUN
ajis02-913	34	5	and	and	CCONJ
ajis02-913	34	6	satisfaction	satisfaction	NOUN
ajis02-913	34	7	it	it	PRON
ajis02-913	34	8	is	be	AUX
ajis02-913	34	9	impossible	impossible	ADJ
ajis02-913	34	10	to	to	PART
ajis02-913	34	11	build	build	VERB
ajis02-913	34	12	and	and	CCONJ
ajis02-913	34	13	maintain	maintain	VERB
ajis02-913	34	14	a	a	DET
ajis02-913	34	15	relationship	relationship	NOUN
ajis02-913	34	16	between	between	ADP
ajis02-913	34	17	organisations	organisation	NOUN
ajis02-913	34	18	(	(	PUNCT
ajis02-913	34	19	morgan	morgan	NOUN
ajis02-913	34	20	and	and	CCONJ
ajis02-913	34	21	hunt	hunt	NOUN
ajis02-913	34	22	1994	1994	NUM
ajis02-913	34	23	)	)	PUNCT
ajis02-913	34	24	;	;	PUNCT
ajis02-913	34	25	which	which	PRON
ajis02-913	34	26	is	be	AUX
ajis02-913	34	27	the	the	DET
ajis02-913	34	28	main	main	ADJ
ajis02-913	34	29	objective	objective	NOUN
ajis02-913	34	30	of	of	ADP
ajis02-913	34	31	b2b	b2b	NOUN
ajis02-913	34	32	marketing	marketing	NOUN
ajis02-913	34	33	.	.	PUNCT
ajis02-913	35	1	as	as	ADP
ajis02-913	35	2	a	a	DET
ajis02-913	35	3	consequence	consequence	NOUN
ajis02-913	35	4	,	,	PUNCT
ajis02-913	35	5	many	many	ADJ
ajis02-913	35	6	researchers	researcher	NOUN
ajis02-913	35	7	have	have	AUX
ajis02-913	35	8	explored	explore	VERB
ajis02-913	35	9	trust	trust	NOUN
ajis02-913	35	10	(	(	PUNCT
ajis02-913	35	11	young	young	ADJ
ajis02-913	35	12	,	,	PUNCT
ajis02-913	35	13	2006	2006	NUM
ajis02-913	35	14	)	)	PUNCT
ajis02-913	35	15	and	and	CCONJ
ajis02-913	35	16	commitment	commitment	NOUN
ajis02-913	35	17	(	(	PUNCT
ajis02-913	35	18	cater	cater	NOUN
ajis02-913	35	19	and	and	CCONJ
ajis02-913	35	20	zabkar	zabkar	NOUN
ajis02-913	35	21	,	,	PUNCT
ajis02-913	35	22	2009	2009	NUM
ajis02-913	35	23	)	)	PUNCT
ajis02-913	35	24	.	.	PUNCT
ajis02-913	36	1	relationship	relationship	NOUN
ajis02-913	36	2	marketing	marketing	NOUN
ajis02-913	36	3	is	be	AUX
ajis02-913	36	4	particularly	particularly	ADV
ajis02-913	36	5	important	important	ADJ
ajis02-913	36	6	in	in	ADP
ajis02-913	36	7	a	a	DET
ajis02-913	36	8	service	service	NOUN
ajis02-913	36	9	setting	set	VERB
ajis02-913	36	10	due	due	ADP
ajis02-913	36	11	to	to	ADP
ajis02-913	36	12	the	the	DET
ajis02-913	36	13	direct	direct	ADJ
ajis02-913	36	14	contact	contact	NOUN
ajis02-913	36	15	between	between	ADP
ajis02-913	36	16	customer	customer	NOUN
ajis02-913	36	17	and	and	CCONJ
ajis02-913	36	18	marketer	marketer	NOUN
ajis02-913	36	19	and	and	CCONJ
ajis02-913	36	20	the	the	DET
ajis02-913	36	21	interactive	interactive	ADJ
ajis02-913	36	22	nature	nature	NOUN
ajis02-913	36	23	and	and	CCONJ
ajis02-913	36	24	process	process	NOUN
ajis02-913	36	25	of	of	ADP
ajis02-913	36	26	service	service	NOUN
ajis02-913	36	27	delivery	delivery	NOUN
ajis02-913	36	28	.	.	PUNCT
ajis02-913	37	1	the	the	DET
ajis02-913	37	2	intangible	intangible	ADJ
ajis02-913	37	3	nature	nature	NOUN
ajis02-913	37	4	of	of	ADP
ajis02-913	37	5	services	service	NOUN
ajis02-913	37	6	makes	make	VERB
ajis02-913	37	7	them	they	PRON
ajis02-913	37	8	difficult	difficult	ADJ
ajis02-913	37	9	to	to	PART
ajis02-913	37	10	evaluate	evaluate	VERB
ajis02-913	37	11	prior	prior	ADV
ajis02-913	37	12	to	to	ADP
ajis02-913	37	13	service	service	NOUN
ajis02-913	37	14	because	because	SCONJ
ajis02-913	37	15	customers	customer	NOUN
ajis02-913	37	16	can	can	AUX
ajis02-913	37	17	not	not	PART
ajis02-913	37	18	feel	feel	VERB
ajis02-913	37	19	or	or	CCONJ
ajis02-913	37	20	see	see	VERB
ajis02-913	37	21	service	service	NOUN
ajis02-913	37	22	quality	quality	NOUN
ajis02-913	37	23	(	(	PUNCT
ajis02-913	37	24	berry	berry	NOUN
ajis02-913	37	25	2002	2002	NUM
ajis02-913	37	26	)	)	PUNCT
ajis02-913	37	27	and	and	CCONJ
ajis02-913	37	28	must	must	AUX
ajis02-913	37	29	purchase	purchase	VERB
ajis02-913	37	30	their	their	PRON
ajis02-913	37	31	service	service	NOUN
ajis02-913	37	32	prior	prior	ADV
ajis02-913	37	33	to	to	ADP
ajis02-913	37	34	experiencing	experience	VERB
ajis02-913	37	35	it	it	PRON
ajis02-913	37	36	(	(	PUNCT
ajis02-913	37	37	berry	berry	NOUN
ajis02-913	37	38	and	and	CCONJ
ajis02-913	37	39	parasuraman	parasuraman	NOUN
ajis02-913	37	40	1991	1991	NUM
ajis02-913	37	41	)	)	PUNCT
ajis02-913	37	42	.	.	PUNCT
ajis02-913	38	1	if	if	SCONJ
ajis02-913	38	2	a	a	DET
ajis02-913	38	3	customer	customer	NOUN
ajis02-913	38	4	trusts	trust	VERB
ajis02-913	38	5	a	a	DET
ajis02-913	38	6	service	service	NOUN
ajis02-913	38	7	provider	provider	NOUN
ajis02-913	38	8	,	,	PUNCT
ajis02-913	38	9	they	they	PRON
ajis02-913	38	10	are	be	AUX
ajis02-913	38	11	likely	likely	ADJ
ajis02-913	38	12	to	to	PART
ajis02-913	38	13	return	return	VERB
ajis02-913	38	14	to	to	ADP
ajis02-913	38	15	that	that	DET
ajis02-913	38	16	service	service	NOUN
ajis02-913	38	17	provider	provider	NOUN
ajis02-913	38	18	(	(	PUNCT
ajis02-913	38	19	berry	berry	NOUN
ajis02-913	38	20	2002	2002	NUM
ajis02-913	38	21	)	)	PUNCT
ajis02-913	38	22	,	,	PUNCT
ajis02-913	38	23	increasing	increase	VERB
ajis02-913	38	24	loyalty	loyalty	NOUN
ajis02-913	38	25	to	to	ADP
ajis02-913	38	26	the	the	DET
ajis02-913	38	27	relationship	relationship	NOUN
ajis02-913	38	28	and	and	CCONJ
ajis02-913	38	29	reducing	reduce	VERB
ajis02-913	38	30	perceived	perceive	VERB
ajis02-913	38	31	risk	risk	NOUN
ajis02-913	38	32	to	to	ADP
ajis02-913	38	33	the	the	DET
ajis02-913	38	34	customer	customer	NOUN
ajis02-913	38	35	.	.	PUNCT
ajis02-913	39	1	with	with	ADP
ajis02-913	39	2	an	an	DET
ajis02-913	39	3	understanding	understanding	NOUN
ajis02-913	39	4	that	that	SCONJ
ajis02-913	39	5	relationships	relationship	NOUN
ajis02-913	39	6	are	be	AUX
ajis02-913	39	7	particularly	particularly	ADV
ajis02-913	39	8	important	important	ADJ
ajis02-913	39	9	in	in	ADP
ajis02-913	39	10	a	a	DET
ajis02-913	39	11	service	service	NOUN
ajis02-913	39	12	b2b	b2b	NOUN
ajis02-913	39	13	context	context	NOUN
ajis02-913	39	14	,	,	PUNCT
ajis02-913	39	15	the	the	DET
ajis02-913	39	16	first	first	ADJ
ajis02-913	39	17	research	research	NOUN
ajis02-913	39	18	proposition	proposition	NOUN
ajis02-913	39	19	is	be	AUX
ajis02-913	39	20	therefore	therefore	ADV
ajis02-913	39	21	:	:	PUNCT
ajis02-913	39	22	proposition	proposition	NOUN
ajis02-913	39	23	1	1	NUM
ajis02-913	39	24	:	:	PUNCT
ajis02-913	39	25	business	business	NOUN
ajis02-913	39	26	customers	customer	NOUN
ajis02-913	39	27	want	want	VERB
ajis02-913	39	28	relationships	relationship	NOUN
ajis02-913	39	29	with	with	ADP
ajis02-913	39	30	their	their	PRON
ajis02-913	39	31	service	service	NOUN
ajis02-913	39	32	providers	provider	NOUN
ajis02-913	39	33	australasian	australasian	ADJ
ajis02-913	39	34	journal	journal	NOUN
ajis02-913	39	35	of	of	ADP
ajis02-913	39	36	information	information	NOUN
ajis02-913	39	37	systems	system	NOUN
ajis02-913	39	38	volume	volume	NOUN
ajis02-913	39	39	18	18	NUM
ajis02-913	39	40	number	number	NOUN
ajis02-913	39	41	3	3	NUM
ajis02-913	39	42	2014	2014	NUM
ajis02-913	39	43	7	7	NUM
ajis02-913	39	44	benefits	benefit	NOUN
ajis02-913	39	45	of	of	ADP
ajis02-913	39	46	ssts	sst	NOUN
ajis02-913	39	47	it	it	PRON
ajis02-913	39	48	is	be	AUX
ajis02-913	39	49	evident	evident	ADJ
ajis02-913	39	50	that	that	SCONJ
ajis02-913	39	51	it	it	PRON
ajis02-913	39	52	has	have	AUX
ajis02-913	39	53	altered	alter	VERB
ajis02-913	39	54	the	the	DET
ajis02-913	39	55	way	way	NOUN
ajis02-913	39	56	business	business	NOUN
ajis02-913	39	57	is	be	AUX
ajis02-913	39	58	conducted	conduct	VERB
ajis02-913	39	59	over	over	ADP
ajis02-913	39	60	the	the	DET
ajis02-913	39	61	past	past	ADJ
ajis02-913	39	62	fifteen	fifteen	NUM
ajis02-913	39	63	years	year	NOUN
ajis02-913	39	64	(	(	PUNCT
ajis02-913	39	65	meuter	meuter	NOUN
ajis02-913	39	66	et	et	PROPN
ajis02-913	39	67	al	al	PROPN
ajis02-913	39	68	.	.	PROPN
ajis02-913	39	69	,	,	PUNCT
ajis02-913	39	70	2005	2005	NUM
ajis02-913	39	71	)	)	PUNCT
ajis02-913	39	72	.	.	PUNCT
ajis02-913	40	1	with	with	ADP
ajis02-913	40	2	the	the	DET
ajis02-913	40	3	introduction	introduction	NOUN
ajis02-913	40	4	of	of	ADP
ajis02-913	40	5	ssts	sst	NOUN
ajis02-913	40	6	,	,	PUNCT
ajis02-913	40	7	consumers	consumer	NOUN
ajis02-913	40	8	are	be	AUX
ajis02-913	40	9	required	require	VERB
ajis02-913	40	10	to	to	PART
ajis02-913	40	11	carry	carry	VERB
ajis02-913	40	12	out	out	ADP
ajis02-913	40	13	the	the	DET
ajis02-913	40	14	transaction	transaction	NOUN
ajis02-913	40	15	themselves	themselves	PRON
ajis02-913	40	16	;	;	PUNCT
ajis02-913	40	17	they	they	PRON
ajis02-913	40	18	are	be	AUX
ajis02-913	40	19	responsible	responsible	ADJ
ajis02-913	40	20	for	for	ADP
ajis02-913	40	21	their	their	PRON
ajis02-913	40	22	own	own	ADJ
ajis02-913	40	23	satisfaction	satisfaction	NOUN
ajis02-913	40	24	(	(	PUNCT
ajis02-913	40	25	meuter	meuter	NOUN
ajis02-913	40	26	and	and	CCONJ
ajis02-913	40	27	bitner	bitner	NOUN
ajis02-913	40	28	,	,	PUNCT
ajis02-913	40	29	1997	1997	NUM
ajis02-913	40	30	;	;	PUNCT
ajis02-913	40	31	bendapudi	bendapudi	NOUN
ajis02-913	40	32	and	and	CCONJ
ajis02-913	40	33	leone	leone	NOUN
ajis02-913	40	34	,	,	PUNCT
ajis02-913	40	35	2003	2003	NUM
ajis02-913	40	36	)	)	PUNCT
ajis02-913	40	37	and	and	CCONJ
ajis02-913	40	38	as	as	SCONJ
ajis02-913	40	39	a	a	DET
ajis02-913	40	40	result	result	NOUN
ajis02-913	40	41	organisations	organisation	NOUN
ajis02-913	40	42	have	have	AUX
ajis02-913	40	43	had	have	VERB
ajis02-913	40	44	to	to	PART
ajis02-913	40	45	effectively	effectively	ADV
ajis02-913	40	46	train	train	VERB
ajis02-913	40	47	customers	customer	NOUN
ajis02-913	40	48	to	to	PART
ajis02-913	40	49	be	be	AUX
ajis02-913	40	50	co	co	NOUN
ajis02-913	40	51	-	-	NOUN
ajis02-913	40	52	producers	producer	NOUN
ajis02-913	40	53	.	.	PUNCT
ajis02-913	41	1	turning	turn	VERB
ajis02-913	41	2	the	the	DET
ajis02-913	41	3	customer	customer	NOUN
ajis02-913	41	4	into	into	ADP
ajis02-913	41	5	a	a	DET
ajis02-913	41	6	co	co	NOUN
ajis02-913	41	7	-	-	NOUN
ajis02-913	41	8	producer	producer	NOUN
ajis02-913	41	9	of	of	ADP
ajis02-913	41	10	a	a	DET
ajis02-913	41	11	service	service	NOUN
ajis02-913	41	12	has	have	AUX
ajis02-913	41	13	become	become	VERB
ajis02-913	41	14	evident	evident	ADJ
ajis02-913	41	15	where	where	SCONJ
ajis02-913	41	16	the	the	DET
ajis02-913	41	17	customer	customer	NOUN
ajis02-913	41	18	participates	participate	VERB
ajis02-913	41	19	in	in	ADP
ajis02-913	41	20	value	value	NOUN
ajis02-913	41	21	creation	creation	NOUN
ajis02-913	41	22	(	(	PUNCT
ajis02-913	41	23	vargo	vargo	NOUN
ajis02-913	41	24	and	and	CCONJ
ajis02-913	41	25	lusch	lusch	PROPN
ajis02-913	41	26	,	,	PUNCT
ajis02-913	41	27	2004	2004	NUM
ajis02-913	41	28	)	)	PUNCT
ajis02-913	41	29	such	such	ADJ
ajis02-913	41	30	as	as	ADP
ajis02-913	41	31	checking	check	VERB
ajis02-913	41	32	out	out	ADP
ajis02-913	41	33	a	a	DET
ajis02-913	41	34	library	library	NOUN
ajis02-913	41	35	book	book	NOUN
ajis02-913	41	36	,	,	PUNCT
ajis02-913	41	37	booking	book	VERB
ajis02-913	41	38	a	a	DET
ajis02-913	41	39	hotel	hotel	NOUN
ajis02-913	41	40	room	room	NOUN
ajis02-913	41	41	online	online	ADV
ajis02-913	41	42	,	,	PUNCT
ajis02-913	41	43	undertaking	undertake	VERB
ajis02-913	41	44	online	online	ADJ
ajis02-913	41	45	investment	investment	NOUN
ajis02-913	41	46	trading	trading	NOUN
ajis02-913	41	47	and	and	CCONJ
ajis02-913	41	48	internet	internet	NOUN
ajis02-913	41	49	banking	banking	NOUN
ajis02-913	41	50	.	.	PUNCT
ajis02-913	42	1	perhaps	perhaps	ADV
ajis02-913	42	2	the	the	DET
ajis02-913	42	3	most	most	ADV
ajis02-913	42	4	dramatic	dramatic	ADJ
ajis02-913	42	5	change	change	NOUN
ajis02-913	42	6	is	be	AUX
ajis02-913	42	7	the	the	DET
ajis02-913	42	8	increase	increase	NOUN
ajis02-913	42	9	in	in	ADP
ajis02-913	42	10	the	the	DET
ajis02-913	42	11	use	use	NOUN
ajis02-913	42	12	of	of	ADP
ajis02-913	42	13	the	the	DET
ajis02-913	42	14	internet	internet	NOUN
ajis02-913	42	15	,	,	PUNCT
ajis02-913	42	16	allowing	allow	VERB
ajis02-913	42	17	organisations	organisation	NOUN
ajis02-913	42	18	the	the	DET
ajis02-913	42	19	opportunity	opportunity	NOUN
ajis02-913	42	20	to	to	PART
ajis02-913	42	21	introduce	introduce	VERB
ajis02-913	42	22	ssts	sst	NOUN
ajis02-913	42	23	.	.	PUNCT
ajis02-913	43	1	most	most	ADJ
ajis02-913	43	2	new	new	ADJ
ajis02-913	43	3	ssts	sst	NOUN
ajis02-913	43	4	are	be	AUX
ajis02-913	43	5	internet	internet	NOUN
ajis02-913	43	6	enabled	enable	VERB
ajis02-913	43	7	and	and	CCONJ
ajis02-913	43	8	in	in	ADP
ajis02-913	43	9	many	many	ADJ
ajis02-913	43	10	industry	industry	NOUN
ajis02-913	43	11	sectors	sector	NOUN
ajis02-913	43	12	,	,	PUNCT
ajis02-913	43	13	such	such	ADJ
ajis02-913	43	14	as	as	ADP
ajis02-913	43	15	travel	travel	NOUN
ajis02-913	43	16	,	,	PUNCT
ajis02-913	43	17	corporate	corporate	ADJ
ajis02-913	43	18	banking	banking	NOUN
ajis02-913	43	19	and	and	CCONJ
ajis02-913	43	20	professional	professional	ADJ
ajis02-913	43	21	services	service	NOUN
ajis02-913	43	22	,	,	PUNCT
ajis02-913	43	23	proprietary	proprietary	ADJ
ajis02-913	43	24	self	self	NOUN
ajis02-913	43	25	-	-	PUNCT
ajis02-913	43	26	service	service	NOUN
ajis02-913	43	27	technology	technology	NOUN
ajis02-913	43	28	systems	system	NOUN
ajis02-913	43	29	are	be	AUX
ajis02-913	43	30	developed	develop	VERB
ajis02-913	43	31	(	(	PUNCT
ajis02-913	43	32	pujari	pujari	NOUN
ajis02-913	43	33	,	,	PUNCT
ajis02-913	43	34	2004	2004	NUM
ajis02-913	43	35	)	)	PUNCT
ajis02-913	43	36	to	to	AUX
ajis02-913	43	37	most	most	ADV
ajis02-913	43	38	effectively	effectively	ADV
ajis02-913	43	39	meet	meet	VERB
ajis02-913	43	40	the	the	DET
ajis02-913	43	41	needs	need	NOUN
ajis02-913	43	42	of	of	ADP
ajis02-913	43	43	customers	customer	NOUN
ajis02-913	43	44	and	and	CCONJ
ajis02-913	43	45	the	the	DET
ajis02-913	43	46	organisation	organisation	NOUN
ajis02-913	43	47	.	.	PUNCT
ajis02-913	44	1	it	it	PRON
ajis02-913	44	2	has	have	AUX
ajis02-913	44	3	already	already	ADV
ajis02-913	44	4	been	be	AUX
ajis02-913	44	5	shown	show	VERB
ajis02-913	44	6	in	in	ADP
ajis02-913	44	7	the	the	DET
ajis02-913	44	8	literature	literature	NOUN
ajis02-913	44	9	that	that	PRON
ajis02-913	44	10	ssts	sst	NOUN
ajis02-913	44	11	can	can	AUX
ajis02-913	44	12	be	be	AUX
ajis02-913	44	13	used	use	VERB
ajis02-913	44	14	to	to	PART
ajis02-913	44	15	enhance	enhance	VERB
ajis02-913	44	16	customer	customer	NOUN
ajis02-913	44	17	service	service	NOUN
ajis02-913	44	18	(	(	PUNCT
ajis02-913	44	19	despite	despite	SCONJ
ajis02-913	44	20	limited	limited	ADJ
ajis02-913	44	21	staff	staff	NOUN
ajis02-913	44	22	involvement	involvement	NOUN
ajis02-913	44	23	)	)	PUNCT
ajis02-913	44	24	,	,	PUNCT
ajis02-913	44	25	pay	pay	VERB
ajis02-913	44	26	bills	bill	NOUN
ajis02-913	44	27	,	,	PUNCT
ajis02-913	44	28	track	track	NOUN
ajis02-913	44	29	delivery	delivery	NOUN
ajis02-913	44	30	times	time	NOUN
ajis02-913	44	31	(	(	PUNCT
ajis02-913	44	32	bitner	bitner	X
ajis02-913	44	33	et	et	PROPN
ajis02-913	44	34	al	al	PROPN
ajis02-913	44	35	.	.	PROPN
ajis02-913	44	36	2002	2002	NUM
ajis02-913	44	37	)	)	PUNCT
ajis02-913	44	38	and	and	CCONJ
ajis02-913	44	39	undertake	undertake	VERB
ajis02-913	44	40	other	other	ADJ
ajis02-913	44	41	services	service	NOUN
ajis02-913	44	42	which	which	PRON
ajis02-913	44	43	do	do	AUX
ajis02-913	44	44	not	not	PART
ajis02-913	44	45	require	require	VERB
ajis02-913	44	46	staff	staff	NOUN
ajis02-913	44	47	involvement	involvement	NOUN
ajis02-913	44	48	.	.	PUNCT
ajis02-913	45	1	organisations	organisation	NOUN
ajis02-913	45	2	are	be	AUX
ajis02-913	45	3	introducing	introduce	VERB
ajis02-913	45	4	ssts	sst	NOUN
ajis02-913	45	5	rapidly	rapidly	ADV
ajis02-913	45	6	for	for	ADP
ajis02-913	45	7	three	three	NUM
ajis02-913	45	8	major	major	ADJ
ajis02-913	45	9	reasons	reason	NOUN
ajis02-913	45	10	:	:	PUNCT
ajis02-913	45	11	to	to	PART
ajis02-913	45	12	reduce	reduce	VERB
ajis02-913	45	13	costs	cost	NOUN
ajis02-913	45	14	,	,	PUNCT
ajis02-913	45	15	increase	increase	VERB
ajis02-913	45	16	customer	customer	NOUN
ajis02-913	45	17	satisfaction	satisfaction	NOUN
ajis02-913	45	18	and	and	CCONJ
ajis02-913	45	19	loyalty	loyalty	NOUN
ajis02-913	45	20	and	and	CCONJ
ajis02-913	45	21	to	to	PART
ajis02-913	45	22	reach	reach	VERB
ajis02-913	45	23	new	new	ADJ
ajis02-913	45	24	customer	customer	NOUN
ajis02-913	45	25	segments	segment	NOUN
ajis02-913	45	26	(	(	PUNCT
ajis02-913	45	27	bitner	bitner	X
ajis02-913	45	28	et	et	PROPN
ajis02-913	45	29	al	al	PROPN
ajis02-913	45	30	.	.	PROPN
ajis02-913	45	31	2002	2002	NUM
ajis02-913	45	32	)	)	PUNCT
ajis02-913	45	33	.	.	PUNCT
ajis02-913	46	1	ssts	sst	NOUN
ajis02-913	46	2	are	be	AUX
ajis02-913	46	3	increasingly	increasingly	ADV
ajis02-913	46	4	being	be	AUX
ajis02-913	46	5	utilised	utilise	VERB
ajis02-913	46	6	in	in	ADP
ajis02-913	46	7	business	business	NOUN
ajis02-913	46	8	(	(	PUNCT
ajis02-913	46	9	meuter	meuter	NOUN
ajis02-913	46	10	,	,	PUNCT
ajis02-913	46	11	bitner	bitner	NOUN
ajis02-913	46	12	,	,	PUNCT
ajis02-913	46	13	ostrom	ostrom	NOUN
ajis02-913	46	14	and	and	CCONJ
ajis02-913	46	15	brown	brown	ADJ
ajis02-913	46	16	2005	2005	NUM
ajis02-913	46	17	)	)	PUNCT
ajis02-913	46	18	due	due	ADP
ajis02-913	46	19	to	to	ADP
ajis02-913	46	20	people	people	NOUN
ajis02-913	46	21	being	be	AUX
ajis02-913	46	22	time	time	NOUN
ajis02-913	46	23	poor	poor	ADJ
ajis02-913	46	24	and	and	CCONJ
ajis02-913	46	25	as	as	ADP
ajis02-913	46	26	a	a	DET
ajis02-913	46	27	drive	drive	NOUN
ajis02-913	46	28	towards	towards	ADP
ajis02-913	46	29	cost	cost	NOUN
ajis02-913	46	30	savings	saving	NOUN
ajis02-913	46	31	for	for	ADP
ajis02-913	46	32	the	the	DET
ajis02-913	46	33	organisation	organisation	NOUN
ajis02-913	46	34	.	.	PUNCT
ajis02-913	47	1	while	while	SCONJ
ajis02-913	47	2	increasing	increase	VERB
ajis02-913	47	3	customer	customer	NOUN
ajis02-913	47	4	loyalty	loyalty	NOUN
ajis02-913	47	5	is	be	AUX
ajis02-913	47	6	aligned	align	VERB
ajis02-913	47	7	with	with	ADP
ajis02-913	47	8	the	the	DET
ajis02-913	47	9	objectives	objective	NOUN
ajis02-913	47	10	of	of	ADP
ajis02-913	47	11	relationship	relationship	NOUN
ajis02-913	47	12	marketing	marketing	NOUN
ajis02-913	47	13	,	,	PUNCT
ajis02-913	47	14	reducing	reduce	VERB
ajis02-913	47	15	costs	cost	NOUN
ajis02-913	47	16	is	be	AUX
ajis02-913	47	17	simply	simply	ADV
ajis02-913	47	18	an	an	DET
ajis02-913	47	19	organisational	organisational	ADJ
ajis02-913	47	20	driven	drive	VERB
ajis02-913	47	21	initiative	initiative	NOUN
ajis02-913	47	22	and	and	CCONJ
ajis02-913	47	23	may	may	AUX
ajis02-913	47	24	not	not	PART
ajis02-913	47	25	serve	serve	VERB
ajis02-913	47	26	the	the	DET
ajis02-913	47	27	interests	interest	NOUN
ajis02-913	47	28	of	of	ADP
ajis02-913	47	29	the	the	DET
ajis02-913	47	30	customer	customer	NOUN
ajis02-913	47	31	.	.	PUNCT
ajis02-913	48	1	furthermore	furthermore	ADV
ajis02-913	48	2	,	,	PUNCT
ajis02-913	48	3	although	although	SCONJ
ajis02-913	48	4	time	time	NOUN
ajis02-913	48	5	savings	saving	NOUN
ajis02-913	48	6	lead	lead	VERB
ajis02-913	48	7	to	to	PART
ajis02-913	48	8	cost	cost	VERB
ajis02-913	48	9	savings	saving	NOUN
ajis02-913	48	10	for	for	ADP
ajis02-913	48	11	organisations	organisation	NOUN
ajis02-913	48	12	,	,	PUNCT
ajis02-913	48	13	this	this	PRON
ajis02-913	48	14	is	be	AUX
ajis02-913	48	15	only	only	ADV
ajis02-913	48	16	apparent	apparent	ADJ
ajis02-913	48	17	if	if	SCONJ
ajis02-913	48	18	the	the	DET
ajis02-913	48	19	ssts	sst	NOUN
ajis02-913	48	20	are	be	AUX
ajis02-913	48	21	adopted	adopt	VERB
ajis02-913	48	22	by	by	ADP
ajis02-913	48	23	the	the	DET
ajis02-913	48	24	customer	customer	NOUN
ajis02-913	48	25	(	(	PUNCT
ajis02-913	48	26	meuter	meuter	NOUN
ajis02-913	48	27	,	,	PUNCT
ajis02-913	48	28	bitner	bitner	NOUN
ajis02-913	48	29	,	,	PUNCT
ajis02-913	48	30	ostrom	ostrom	NOUN
ajis02-913	48	31	and	and	CCONJ
ajis02-913	48	32	brown	brown	ADJ
ajis02-913	48	33	2005	2005	NUM
ajis02-913	48	34	)	)	PUNCT
ajis02-913	48	35	.	.	PUNCT
ajis02-913	49	1	this	this	PRON
ajis02-913	49	2	means	mean	VERB
ajis02-913	49	3	organisations	organisation	NOUN
ajis02-913	49	4	must	must	AUX
ajis02-913	49	5	give	give	VERB
ajis02-913	49	6	customers	customer	NOUN
ajis02-913	49	7	no	no	DET
ajis02-913	49	8	choice	choice	NOUN
ajis02-913	49	9	(	(	PUNCT
ajis02-913	49	10	potentially	potentially	ADV
ajis02-913	49	11	decreasing	decrease	VERB
ajis02-913	49	12	satisfaction	satisfaction	NOUN
ajis02-913	49	13	)	)	PUNCT
ajis02-913	49	14	or	or	CCONJ
ajis02-913	49	15	encourage	encourage	VERB
ajis02-913	49	16	use	use	NOUN
ajis02-913	49	17	of	of	ADP
ajis02-913	49	18	the	the	DET
ajis02-913	49	19	technology	technology	NOUN
ajis02-913	49	20	by	by	ADP
ajis02-913	49	21	ensuring	ensure	VERB
ajis02-913	49	22	customers	customer	NOUN
ajis02-913	49	23	use	use	VERB
ajis02-913	49	24	the	the	DET
ajis02-913	49	25	technology	technology	NOUN
ajis02-913	49	26	efficiently	efficiently	ADV
ajis02-913	49	27	and	and	CCONJ
ajis02-913	49	28	having	have	VERB
ajis02-913	49	29	them	they	PRON
ajis02-913	49	30	feel	feel	VERB
ajis02-913	49	31	there	there	PRON
ajis02-913	49	32	is	be	VERB
ajis02-913	49	33	support	support	NOUN
ajis02-913	49	34	if	if	SCONJ
ajis02-913	49	35	anything	anything	PRON
ajis02-913	49	36	goes	go	VERB
ajis02-913	49	37	wrong	wrong	ADJ
ajis02-913	49	38	or	or	CCONJ
ajis02-913	49	39	presenting	present	VERB
ajis02-913	49	40	them	they	PRON
ajis02-913	49	41	with	with	ADP
ajis02-913	49	42	a	a	DET
ajis02-913	49	43	compelling	compelling	ADJ
ajis02-913	49	44	reason	reason	NOUN
ajis02-913	49	45	as	as	ADP
ajis02-913	49	46	to	to	ADP
ajis02-913	49	47	why	why	SCONJ
ajis02-913	49	48	they	they	PRON
ajis02-913	49	49	should	should	AUX
ajis02-913	49	50	use	use	VERB
ajis02-913	49	51	such	such	DET
ajis02-913	49	52	a	a	DET
ajis02-913	49	53	service	service	NOUN
ajis02-913	49	54	.	.	PUNCT
ajis02-913	50	1	preference	preference	NOUN
ajis02-913	50	2	for	for	ADP
ajis02-913	50	3	humans	human	NOUN
ajis02-913	50	4	although	although	SCONJ
ajis02-913	50	5	there	there	PRON
ajis02-913	50	6	are	be	VERB
ajis02-913	50	7	benefits	benefit	NOUN
ajis02-913	50	8	to	to	ADP
ajis02-913	50	9	using	use	VERB
ajis02-913	50	10	ssts	sst	NOUN
ajis02-913	50	11	,	,	PUNCT
ajis02-913	50	12	customers	customer	NOUN
ajis02-913	50	13	often	often	ADV
ajis02-913	50	14	prefer	prefer	VERB
ajis02-913	50	15	to	to	PART
ajis02-913	50	16	deal	deal	VERB
ajis02-913	50	17	with	with	ADP
ajis02-913	50	18	humans	human	NOUN
ajis02-913	50	19	for	for	ADP
ajis02-913	50	20	some	some	DET
ajis02-913	50	21	services	service	NOUN
ajis02-913	50	22	(	(	PUNCT
ajis02-913	50	23	marr	marr	ADJ
ajis02-913	50	24	and	and	CCONJ
ajis02-913	50	25	prendergast	prendergast	NOUN
ajis02-913	50	26	1993	1993	NUM
ajis02-913	50	27	)	)	PUNCT
ajis02-913	50	28	.	.	PUNCT
ajis02-913	51	1	johns	johns	PROPN
ajis02-913	51	2	(	(	PUNCT
ajis02-913	51	3	2012	2012	NUM
ajis02-913	51	4	)	)	PUNCT
ajis02-913	51	5	indicates	indicate	VERB
ajis02-913	51	6	that	that	SCONJ
ajis02-913	51	7	some	some	DET
ajis02-913	51	8	business	business	NOUN
ajis02-913	51	9	customers	customer	NOUN
ajis02-913	51	10	are	be	AUX
ajis02-913	51	11	more	more	ADJ
ajis02-913	51	12	relationship	relationship	NOUN
ajis02-913	51	13	oriented	orient	VERB
ajis02-913	51	14	than	than	ADP
ajis02-913	51	15	others	other	NOUN
ajis02-913	51	16	,	,	PUNCT
ajis02-913	51	17	supporting	support	VERB
ajis02-913	51	18	lovelock	lovelock	PROPN
ajis02-913	51	19	’s	’s	PART
ajis02-913	51	20	(	(	PUNCT
ajis02-913	51	21	1991	1991	NUM
ajis02-913	51	22	)	)	PUNCT
ajis02-913	51	23	belief	belief	NOUN
ajis02-913	51	24	that	that	SCONJ
ajis02-913	51	25	the	the	DET
ajis02-913	51	26	target	target	NOUN
ajis02-913	51	27	market	market	NOUN
ajis02-913	51	28	and	and	CCONJ
ajis02-913	51	29	industry	industry	NOUN
ajis02-913	51	30	should	should	AUX
ajis02-913	51	31	influence	influence	VERB
ajis02-913	51	32	the	the	DET
ajis02-913	51	33	choice	choice	NOUN
ajis02-913	51	34	of	of	ADP
ajis02-913	51	35	delivery	delivery	NOUN
ajis02-913	51	36	system	system	NOUN
ajis02-913	51	37	.	.	PUNCT
ajis02-913	52	1	as	as	SCONJ
ajis02-913	52	2	lovelock	lovelock	PROPN
ajis02-913	52	3	’s	’s	PART
ajis02-913	52	4	study	study	NOUN
ajis02-913	52	5	was	be	AUX
ajis02-913	52	6	conducted	conduct	VERB
ajis02-913	52	7	prior	prior	ADV
ajis02-913	52	8	to	to	ADP
ajis02-913	52	9	internet	internet	NOUN
ajis02-913	52	10	banking	banking	NOUN
ajis02-913	52	11	usage	usage	NOUN
ajis02-913	52	12	,	,	PUNCT
ajis02-913	52	13	it	it	PRON
ajis02-913	52	14	is	be	AUX
ajis02-913	52	15	important	important	ADJ
ajis02-913	52	16	to	to	PART
ajis02-913	52	17	consider	consider	VERB
ajis02-913	52	18	the	the	DET
ajis02-913	52	19	use	use	NOUN
ajis02-913	52	20	of	of	ADP
ajis02-913	52	21	internet	internet	NOUN
ajis02-913	52	22	-	-	PUNCT
ajis02-913	52	23	enabled	enable	VERB
ajis02-913	52	24	ssts	sst	NOUN
ajis02-913	52	25	.	.	PUNCT
ajis02-913	53	1	furthermore	furthermore	ADV
ajis02-913	53	2	,	,	PUNCT
ajis02-913	53	3	the	the	DET
ajis02-913	53	4	producer	producer	NOUN
ajis02-913	53	5	and	and	CCONJ
ajis02-913	53	6	consumer	consumer	NOUN
ajis02-913	53	7	are	be	AUX
ajis02-913	53	8	often	often	ADV
ajis02-913	53	9	viewed	view	VERB
ajis02-913	53	10	as	as	ADP
ajis02-913	53	11	separate	separate	ADJ
ajis02-913	53	12	in	in	ADP
ajis02-913	53	13	marketing	marketing	NOUN
ajis02-913	53	14	,	,	PUNCT
ajis02-913	53	15	however	however	ADV
ajis02-913	53	16	,	,	PUNCT
ajis02-913	53	17	when	when	SCONJ
ajis02-913	53	18	considering	consider	VERB
ajis02-913	53	19	ssts	sst	NOUN
ajis02-913	53	20	,	,	PUNCT
ajis02-913	53	21	“	"	PUNCT
ajis02-913	53	22	…	…	PUNCT
ajis02-913	53	23	the	the	DET
ajis02-913	53	24	consumer	consumer	NOUN
ajis02-913	53	25	is	be	AUX
ajis02-913	53	26	always	always	ADV
ajis02-913	53	27	involved	involve	VERB
ajis02-913	53	28	in	in	ADP
ajis02-913	53	29	the	the	DET
ajis02-913	53	30	production	production	NOUN
ajis02-913	53	31	of	of	ADP
ajis02-913	53	32	value	value	NOUN
ajis02-913	53	33	”	"	PUNCT
ajis02-913	53	34	(	(	PUNCT
ajis02-913	53	35	vargo	vargo	NOUN
ajis02-913	53	36	and	and	CCONJ
ajis02-913	53	37	lusch	lusch	NOUN
ajis02-913	53	38	2004	2004	NUM
ajis02-913	53	39	:	:	PUNCT
ajis02-913	53	40	11	11	NUM
ajis02-913	53	41	)	)	PUNCT
ajis02-913	53	42	.	.	PUNCT
ajis02-913	54	1	this	this	PRON
ajis02-913	54	2	means	mean	VERB
ajis02-913	54	3	the	the	DET
ajis02-913	54	4	customer	customer	NOUN
ajis02-913	54	5	must	must	AUX
ajis02-913	54	6	use	use	VERB
ajis02-913	54	7	and	and	CCONJ
ajis02-913	54	8	repair	repair	VERB
ajis02-913	54	9	the	the	DET
ajis02-913	54	10	service	service	NOUN
ajis02-913	54	11	themselves	themselves	PRON
ajis02-913	54	12	,	,	PUNCT
ajis02-913	54	13	based	base	VERB
ajis02-913	54	14	on	on	ADP
ajis02-913	54	15	their	their	PRON
ajis02-913	54	16	requirements	requirement	NOUN
ajis02-913	54	17	(	(	PUNCT
ajis02-913	54	18	vargo	vargo	NOUN
ajis02-913	54	19	and	and	CCONJ
ajis02-913	54	20	lusch	lusch	NOUN
ajis02-913	54	21	2004	2004	NUM
ajis02-913	54	22	)	)	PUNCT
ajis02-913	54	23	and	and	CCONJ
ajis02-913	54	24	this	this	DET
ajis02-913	54	25	impacts	impact	NOUN
ajis02-913	54	26	on	on	ADP
ajis02-913	54	27	perceptions	perception	NOUN
ajis02-913	54	28	of	of	ADP
ajis02-913	54	29	service	service	NOUN
ajis02-913	54	30	quality	quality	NOUN
ajis02-913	54	31	(	(	PUNCT
ajis02-913	54	32	bitner	bitner	X
ajis02-913	54	33	et	et	PROPN
ajis02-913	54	34	al	al	PROPN
ajis02-913	54	35	.	.	PROPN
ajis02-913	54	36	2002	2002	NUM
ajis02-913	54	37	)	)	PUNCT
ajis02-913	54	38	.	.	PUNCT
ajis02-913	55	1	this	this	PRON
ajis02-913	55	2	is	be	AUX
ajis02-913	55	3	particularly	particularly	ADV
ajis02-913	55	4	an	an	DET
ajis02-913	55	5	issue	issue	NOUN
ajis02-913	55	6	because	because	SCONJ
ajis02-913	55	7	most	most	ADJ
ajis02-913	55	8	ssts	sst	NOUN
ajis02-913	55	9	do	do	AUX
ajis02-913	55	10	not	not	PART
ajis02-913	55	11	have	have	VERB
ajis02-913	55	12	service	service	NOUN
ajis02-913	55	13	recovery	recovery	NOUN
ajis02-913	55	14	systems	system	NOUN
ajis02-913	55	15	in	in	ADP
ajis02-913	55	16	place	place	NOUN
ajis02-913	55	17	(	(	PUNCT
ajis02-913	55	18	bitner	bitner	NOUN
ajis02-913	55	19	et	et	PROPN
ajis02-913	55	20	al	al	PROPN
ajis02-913	55	21	.	.	PROPN
ajis02-913	55	22	2002	2002	NUM
ajis02-913	55	23	)	)	PUNCT
ajis02-913	55	24	increasing	increase	VERB
ajis02-913	55	25	dissatisfaction	dissatisfaction	NOUN
ajis02-913	55	26	with	with	ADP
ajis02-913	55	27	the	the	DET
ajis02-913	55	28	technology	technology	NOUN
ajis02-913	55	29	and	and	CCONJ
ajis02-913	55	30	potentially	potentially	ADV
ajis02-913	55	31	the	the	DET
ajis02-913	55	32	brand	brand	NOUN
ajis02-913	55	33	.	.	PUNCT
ajis02-913	56	1	face	face	NOUN
ajis02-913	56	2	-	-	PUNCT
ajis02-913	56	3	to	to	ADP
ajis02-913	56	4	-	-	PUNCT
ajis02-913	56	5	face	face	NOUN
ajis02-913	56	6	face	face	NOUN
ajis02-913	56	7	contact	contact	NOUN
ajis02-913	56	8	has	have	AUX
ajis02-913	56	9	been	be	AUX
ajis02-913	56	10	widely	widely	ADV
ajis02-913	56	11	regarded	regard	VERB
ajis02-913	56	12	as	as	ADP
ajis02-913	56	13	necessary	necessary	ADJ
ajis02-913	56	14	for	for	ADP
ajis02-913	56	15	the	the	DET
ajis02-913	56	16	establishment	establishment	NOUN
ajis02-913	56	17	and	and	CCONJ
ajis02-913	56	18	strengthening	strengthening	NOUN
ajis02-913	56	19	of	of	ADP
ajis02-913	56	20	relationships	relationship	NOUN
ajis02-913	56	21	(	(	PUNCT
ajis02-913	56	22	jayawardhena	jayawardhena	PROPN
ajis02-913	56	23	,	,	PUNCT
ajis02-913	56	24	souchon	souchon	PROPN
ajis02-913	56	25	,	,	PUNCT
ajis02-913	56	26	farrell	farrell	PROPN
ajis02-913	56	27	and	and	CCONJ
ajis02-913	56	28	glanville	glanville	PROPN
ajis02-913	56	29	,	,	PUNCT
ajis02-913	56	30	2007	2007	NUM
ajis02-913	56	31	;	;	PUNCT
ajis02-913	56	32	crosby	crosby	PROPN
ajis02-913	56	33	,	,	PUNCT
ajis02-913	56	34	evans	evans	PROPN
ajis02-913	56	35	and	and	CCONJ
ajis02-913	56	36	cowles	cowle	NOUN
ajis02-913	56	37	,	,	PUNCT
ajis02-913	56	38	1990	1990	NUM
ajis02-913	56	39	,	,	PUNCT
ajis02-913	56	40	winstead	winstead	NOUN
ajis02-913	56	41	,	,	PUNCT
ajis02-913	56	42	2000	2000	NUM
ajis02-913	56	43	)	)	PUNCT
ajis02-913	56	44	,	,	PUNCT
ajis02-913	56	45	however	however	ADV
ajis02-913	56	46	more	more	ADV
ajis02-913	56	47	recently	recently	ADV
ajis02-913	56	48	it	it	PRON
ajis02-913	56	49	has	have	AUX
ajis02-913	56	50	been	be	AUX
ajis02-913	56	51	suggested	suggest	VERB
ajis02-913	56	52	that	that	SCONJ
ajis02-913	56	53	customers	customer	NOUN
ajis02-913	56	54	can	can	AUX
ajis02-913	56	55	be	be	AUX
ajis02-913	56	56	satisfied	satisfied	ADJ
ajis02-913	56	57	with	with	ADP
ajis02-913	56	58	an	an	DET
ajis02-913	56	59	increased	increase	VERB
ajis02-913	56	60	transaction	transaction	NOUN
ajis02-913	56	61	focus	focus	NOUN
ajis02-913	56	62	,	,	PUNCT
ajis02-913	56	63	providing	provide	VERB
ajis02-913	56	64	this	this	PRON
ajis02-913	56	65	is	be	AUX
ajis02-913	56	66	a	a	DET
ajis02-913	56	67	choice	choice	NOUN
ajis02-913	56	68	for	for	ADP
ajis02-913	56	69	the	the	DET
ajis02-913	56	70	customer	customer	NOUN
ajis02-913	56	71	(	(	PUNCT
ajis02-913	56	72	johns	johns	PROPN
ajis02-913	56	73	,	,	PUNCT
ajis02-913	56	74	2012	2012	NUM
ajis02-913	56	75	)	)	PUNCT
ajis02-913	56	76	.	.	PUNCT
ajis02-913	57	1	this	this	PRON
ajis02-913	57	2	is	be	AUX
ajis02-913	57	3	particularly	particularly	ADV
ajis02-913	57	4	important	important	ADJ
ajis02-913	57	5	in	in	ADP
ajis02-913	57	6	a	a	DET
ajis02-913	57	7	b2b	b2b	NOUN
ajis02-913	57	8	context	context	NOUN
ajis02-913	57	9	.	.	PUNCT
ajis02-913	58	1	with	with	ADP
ajis02-913	58	2	the	the	DET
ajis02-913	58	3	understanding	understanding	NOUN
ajis02-913	58	4	that	that	PRON
ajis02-913	58	5	ssts	sst	NOUN
ajis02-913	58	6	provide	provide	VERB
ajis02-913	58	7	benefits	benefit	NOUN
ajis02-913	58	8	to	to	ADP
ajis02-913	58	9	customers	customer	NOUN
ajis02-913	58	10	,	,	PUNCT
ajis02-913	58	11	but	but	CCONJ
ajis02-913	58	12	that	that	SCONJ
ajis02-913	58	13	face	face	NOUN
ajis02-913	58	14	-	-	PUNCT
ajis02-913	58	15	to	to	ADP
ajis02-913	58	16	-	-	PUNCT
ajis02-913	58	17	face	face	NOUN
ajis02-913	58	18	contact	contact	NOUN
ajis02-913	58	19	is	be	AUX
ajis02-913	58	20	important	important	ADJ
ajis02-913	58	21	in	in	ADP
ajis02-913	58	22	establishing	establish	VERB
ajis02-913	58	23	and	and	CCONJ
ajis02-913	58	24	strengthening	strengthen	VERB
ajis02-913	58	25	relationships	relationship	NOUN
ajis02-913	58	26	,	,	PUNCT
ajis02-913	58	27	the	the	DET
ajis02-913	58	28	second	second	ADJ
ajis02-913	58	29	research	research	NOUN
ajis02-913	58	30	proposition	proposition	NOUN
ajis02-913	58	31	is	be	AUX
ajis02-913	58	32	:	:	PUNCT
ajis02-913	58	33	proposition	proposition	NOUN
ajis02-913	58	34	2	2	NUM
ajis02-913	58	35	:	:	PUNCT
ajis02-913	58	36	increased	increase	VERB
ajis02-913	58	37	use	use	NOUN
ajis02-913	58	38	of	of	ADP
ajis02-913	58	39	ssts	sst	NOUN
ajis02-913	58	40	reduces	reduce	VERB
ajis02-913	58	41	relationship	relationship	NOUN
ajis02-913	58	42	closeness	closeness	NOUN
ajis02-913	58	43	australasian	australasian	ADJ
ajis02-913	58	44	journal	journal	NOUN
ajis02-913	58	45	of	of	ADP
ajis02-913	58	46	information	information	NOUN
ajis02-913	58	47	systems	system	NOUN
ajis02-913	58	48	volume	volume	NOUN
ajis02-913	58	49	18	18	NUM
ajis02-913	58	50	number	number	NOUN
ajis02-913	58	51	3	3	NUM
ajis02-913	58	52	2014	2014	NUM
ajis02-913	58	53	8	8	NUM
ajis02-913	58	54	co	co	NOUN
ajis02-913	58	55	-	-	NOUN
ajis02-913	58	56	creation	creation	NOUN
ajis02-913	58	57	and	and	CCONJ
ajis02-913	58	58	customer	customer	NOUN
ajis02-913	58	59	satisfaction	satisfaction	NOUN
ajis02-913	58	60	with	with	ADP
ajis02-913	58	61	the	the	DET
ajis02-913	58	62	introduction	introduction	NOUN
ajis02-913	58	63	of	of	ADP
ajis02-913	58	64	ssts	sst	NOUN
ajis02-913	58	65	,	,	PUNCT
ajis02-913	58	66	consumers	consumer	NOUN
ajis02-913	58	67	are	be	AUX
ajis02-913	58	68	required	require	VERB
ajis02-913	58	69	to	to	PART
ajis02-913	58	70	carry	carry	VERB
ajis02-913	58	71	out	out	ADP
ajis02-913	58	72	the	the	DET
ajis02-913	58	73	transaction	transaction	NOUN
ajis02-913	58	74	themselves	themselves	PRON
ajis02-913	58	75	;	;	PUNCT
ajis02-913	58	76	they	they	PRON
ajis02-913	58	77	are	be	AUX
ajis02-913	58	78	responsible	responsible	ADJ
ajis02-913	58	79	for	for	ADP
ajis02-913	58	80	their	their	PRON
ajis02-913	58	81	own	own	ADJ
ajis02-913	58	82	satisfaction	satisfaction	NOUN
ajis02-913	58	83	(	(	PUNCT
ajis02-913	58	84	meuter	meuter	NOUN
ajis02-913	58	85	and	and	CCONJ
ajis02-913	58	86	bitner	bitner	NOUN
ajis02-913	58	87	1997	1997	NUM
ajis02-913	58	88	;	;	PUNCT
ajis02-913	58	89	bendapudi	bendapudi	NOUN
ajis02-913	58	90	and	and	CCONJ
ajis02-913	58	91	leone	leone	NOUN
ajis02-913	58	92	2003	2003	NUM
ajis02-913	58	93	)	)	PUNCT
ajis02-913	58	94	and	and	CCONJ
ajis02-913	58	95	as	as	ADP
ajis02-913	58	96	a	a	DET
ajis02-913	58	97	result	result	NOUN
ajis02-913	58	98	,	,	PUNCT
ajis02-913	58	99	organisations	organisation	NOUN
ajis02-913	58	100	have	have	AUX
ajis02-913	58	101	had	have	VERB
ajis02-913	58	102	to	to	PART
ajis02-913	58	103	effectively	effectively	ADV
ajis02-913	58	104	train	train	VERB
ajis02-913	58	105	customers	customer	NOUN
ajis02-913	58	106	to	to	PART
ajis02-913	58	107	be	be	AUX
ajis02-913	58	108	co	co	NOUN
ajis02-913	58	109	-	-	NOUN
ajis02-913	58	110	producers	producer	NOUN
ajis02-913	58	111	.	.	PUNCT
ajis02-913	59	1	in	in	ADP
ajis02-913	59	2	order	order	NOUN
ajis02-913	59	3	to	to	PART
ajis02-913	59	4	effectively	effectively	ADV
ajis02-913	59	5	engage	engage	VERB
ajis02-913	59	6	in	in	ADP
ajis02-913	59	7	self	self	NOUN
ajis02-913	59	8	-	-	PUNCT
ajis02-913	59	9	service	service	NOUN
ajis02-913	59	10	,	,	PUNCT
ajis02-913	59	11	therefore	therefore	ADV
ajis02-913	59	12	,	,	PUNCT
ajis02-913	59	13	customers	customer	NOUN
ajis02-913	59	14	must	must	AUX
ajis02-913	59	15	have	have	VERB
ajis02-913	59	16	sufficient	sufficient	ADJ
ajis02-913	59	17	skills	skill	NOUN
ajis02-913	59	18	and	and	CCONJ
ajis02-913	59	19	core	core	NOUN
ajis02-913	59	20	competencies	competency	NOUN
ajis02-913	59	21	(	(	PUNCT
ajis02-913	59	22	vargo	vargo	NOUN
ajis02-913	59	23	and	and	CCONJ
ajis02-913	59	24	lusch	lusch	NOUN
ajis02-913	59	25	2004	2004	NUM
ajis02-913	59	26	)	)	PUNCT
ajis02-913	59	27	or	or	CCONJ
ajis02-913	59	28	have	have	AUX
ajis02-913	59	29	undertaken	undertake	VERB
ajis02-913	59	30	training	training	NOUN
ajis02-913	59	31	on	on	ADP
ajis02-913	59	32	service	service	NOUN
ajis02-913	59	33	use	use	NOUN
ajis02-913	59	34	to	to	PART
ajis02-913	59	35	make	make	VERB
ajis02-913	59	36	this	this	DET
ajis02-913	59	37	self	self	NOUN
ajis02-913	59	38	-	-	PUNCT
ajis02-913	59	39	service	service	NOUN
ajis02-913	59	40	possible	possible	ADJ
ajis02-913	59	41	.	.	PUNCT
ajis02-913	60	1	training	training	NOUN
ajis02-913	60	2	,	,	PUNCT
ajis02-913	60	3	however	however	ADV
ajis02-913	60	4	,	,	PUNCT
ajis02-913	60	5	is	be	AUX
ajis02-913	60	6	often	often	ADV
ajis02-913	60	7	not	not	PART
ajis02-913	60	8	available	available	ADJ
ajis02-913	60	9	as	as	SCONJ
ajis02-913	60	10	most	most	ADJ
ajis02-913	60	11	organisations	organisation	NOUN
ajis02-913	60	12	implement	implement	VERB
ajis02-913	60	13	ssts	sst	NOUN
ajis02-913	60	14	as	as	ADP
ajis02-913	60	15	a	a	DET
ajis02-913	60	16	cost	cost	NOUN
ajis02-913	60	17	and	and	CCONJ
ajis02-913	60	18	staff	staff	NOUN
ajis02-913	60	19	cutting	cut	VERB
ajis02-913	60	20	measure	measure	NOUN
ajis02-913	60	21	and	and	CCONJ
ajis02-913	60	22	can	can	AUX
ajis02-913	60	23	not	not	PART
ajis02-913	60	24	justify	justify	VERB
ajis02-913	60	25	training	training	NOUN
ajis02-913	60	26	customers	customer	NOUN
ajis02-913	60	27	.	.	PUNCT
ajis02-913	61	1	the	the	DET
ajis02-913	61	2	most	most	ADV
ajis02-913	61	3	likely	likely	ADJ
ajis02-913	61	4	obstacle	obstacle	NOUN
ajis02-913	61	5	to	to	ADP
ajis02-913	61	6	getting	get	VERB
ajis02-913	61	7	customers	customer	NOUN
ajis02-913	61	8	to	to	PART
ajis02-913	61	9	utilise	utilise	VERB
ajis02-913	61	10	ssts	sst	NOUN
ajis02-913	61	11	is	be	AUX
ajis02-913	61	12	getting	get	VERB
ajis02-913	61	13	them	they	PRON
ajis02-913	61	14	to	to	PART
ajis02-913	61	15	change	change	VERB
ajis02-913	61	16	their	their	PRON
ajis02-913	61	17	existing	exist	VERB
ajis02-913	61	18	behaviours	behaviour	NOUN
ajis02-913	61	19	(	(	PUNCT
ajis02-913	61	20	meuter	meuter	NOUN
ajis02-913	61	21	et	et	PROPN
ajis02-913	61	22	al	al	PROPN
ajis02-913	61	23	.	.	PROPN
ajis02-913	61	24	2005	2005	NUM
ajis02-913	61	25	)	)	PUNCT
ajis02-913	61	26	and	and	CCONJ
ajis02-913	61	27	from	from	ADP
ajis02-913	61	28	a	a	DET
ajis02-913	61	29	b2b	b2b	NOUN
ajis02-913	61	30	perspective	perspective	NOUN
ajis02-913	61	31	there	there	PRON
ajis02-913	61	32	is	be	VERB
ajis02-913	61	33	limited	limited	ADJ
ajis02-913	61	34	understanding	understanding	NOUN
ajis02-913	61	35	of	of	ADP
ajis02-913	61	36	ssts	sst	NOUN
ajis02-913	61	37	and	and	CCONJ
ajis02-913	61	38	how	how	SCONJ
ajis02-913	61	39	the	the	DET
ajis02-913	61	40	use	use	NOUN
ajis02-913	61	41	of	of	ADP
ajis02-913	61	42	these	these	DET
ajis02-913	61	43	technologies	technology	NOUN
ajis02-913	61	44	impact	impact	NOUN
ajis02-913	61	45	on	on	ADP
ajis02-913	61	46	relationships	relationship	NOUN
ajis02-913	61	47	between	between	ADP
ajis02-913	61	48	the	the	DET
ajis02-913	61	49	marketer	marketer	NOUN
ajis02-913	61	50	and	and	CCONJ
ajis02-913	61	51	customer	customer	NOUN
ajis02-913	61	52	(	(	PUNCT
ajis02-913	61	53	johns	johns	PROPN
ajis02-913	61	54	et	et	PROPN
ajis02-913	61	55	al	al	PROPN
ajis02-913	61	56	.	.	PROPN
ajis02-913	61	57	2009	2009	NUM
ajis02-913	61	58	)	)	PUNCT
ajis02-913	61	59	.	.	PUNCT
ajis02-913	62	1	in	in	ADP
ajis02-913	62	2	addition	addition	NOUN
ajis02-913	62	3	to	to	ADP
ajis02-913	62	4	potential	potential	ADJ
ajis02-913	62	5	issues	issue	NOUN
ajis02-913	62	6	with	with	ADP
ajis02-913	62	7	the	the	DET
ajis02-913	62	8	use	use	NOUN
ajis02-913	62	9	of	of	ADP
ajis02-913	62	10	ssts	sst	NOUN
ajis02-913	62	11	,	,	PUNCT
ajis02-913	62	12	criticisms	criticism	NOUN
ajis02-913	62	13	regarding	regard	VERB
ajis02-913	62	14	using	use	VERB
ajis02-913	62	15	the	the	DET
ajis02-913	62	16	internet	internet	NOUN
ajis02-913	62	17	in	in	ADP
ajis02-913	62	18	b2b	b2b	NOUN
ajis02-913	62	19	relationships	relationship	NOUN
ajis02-913	62	20	indicate	indicate	VERB
ajis02-913	62	21	that	that	SCONJ
ajis02-913	62	22	the	the	DET
ajis02-913	62	23	separation	separation	NOUN
ajis02-913	62	24	of	of	ADP
ajis02-913	62	25	buyers	buyer	NOUN
ajis02-913	62	26	and	and	CCONJ
ajis02-913	62	27	sellers	seller	NOUN
ajis02-913	62	28	can	can	AUX
ajis02-913	62	29	be	be	AUX
ajis02-913	62	30	problematic	problematic	ADJ
ajis02-913	62	31	(	(	PUNCT
ajis02-913	62	32	ratnasingam	ratnasingam	NOUN
ajis02-913	62	33	and	and	CCONJ
ajis02-913	62	34	pavlou	pavlou	NOUN
ajis02-913	62	35	2003	2003	NUM
ajis02-913	62	36	)	)	PUNCT
ajis02-913	62	37	.	.	PUNCT
ajis02-913	63	1	this	this	PRON
ajis02-913	63	2	potentially	potentially	ADV
ajis02-913	63	3	impacts	impact	VERB
ajis02-913	63	4	on	on	ADP
ajis02-913	63	5	trust	trust	NOUN
ajis02-913	63	6	and	and	CCONJ
ajis02-913	63	7	,	,	PUNCT
ajis02-913	63	8	ultimately	ultimately	ADV
ajis02-913	63	9	,	,	PUNCT
ajis02-913	63	10	loyalty	loyalty	NOUN
ajis02-913	63	11	to	to	ADP
ajis02-913	63	12	the	the	DET
ajis02-913	63	13	relationship	relationship	NOUN
ajis02-913	63	14	,	,	PUNCT
ajis02-913	63	15	but	but	CCONJ
ajis02-913	63	16	there	there	PRON
ajis02-913	63	17	is	be	VERB
ajis02-913	63	18	little	little	ADJ
ajis02-913	63	19	evidence	evidence	NOUN
ajis02-913	63	20	of	of	ADP
ajis02-913	63	21	this	this	PRON
ajis02-913	63	22	in	in	ADP
ajis02-913	63	23	the	the	DET
ajis02-913	63	24	literature	literature	NOUN
ajis02-913	63	25	.	.	PUNCT
ajis02-913	64	1	a	a	DET
ajis02-913	64	2	theoretical	theoretical	ADJ
ajis02-913	64	3	overview	overview	NOUN
ajis02-913	64	4	:	:	PUNCT
ajis02-913	64	5	b2b	b2b	NOUN
ajis02-913	64	6	marketing	market	VERB
ajis02-913	64	7	a	a	DET
ajis02-913	64	8	broad	broad	ADJ
ajis02-913	64	9	perspective	perspective	NOUN
ajis02-913	64	10	on	on	ADP
ajis02-913	64	11	b2b	b2b	NOUN
ajis02-913	64	12	marketing	marketing	NOUN
ajis02-913	64	13	is	be	AUX
ajis02-913	64	14	provided	provide	VERB
ajis02-913	64	15	in	in	ADP
ajis02-913	64	16	the	the	DET
ajis02-913	64	17	literature	literature	NOUN
ajis02-913	64	18	,	,	PUNCT
ajis02-913	64	19	drawing	draw	VERB
ajis02-913	64	20	on	on	ADP
ajis02-913	64	21	theory	theory	NOUN
ajis02-913	64	22	from	from	ADP
ajis02-913	64	23	economics	economic	NOUN
ajis02-913	64	24	,	,	PUNCT
ajis02-913	64	25	psychology	psychology	NOUN
ajis02-913	64	26	,	,	PUNCT
ajis02-913	64	27	anthropology	anthropology	NOUN
ajis02-913	64	28	,	,	PUNCT
ajis02-913	64	29	sociology	sociology	NOUN
ajis02-913	64	30	and	and	CCONJ
ajis02-913	64	31	management	management	NOUN
ajis02-913	64	32	(	(	PUNCT
ajis02-913	64	33	peters	peters	PROPN
ajis02-913	64	34	,	,	PUNCT
ajis02-913	64	35	pressey	pressey	NOUN
ajis02-913	64	36	,	,	PUNCT
ajis02-913	64	37	vanharanta	vanharanta	NOUN
ajis02-913	64	38	and	and	CCONJ
ajis02-913	64	39	johnston	johnston	PROPN
ajis02-913	64	40	,	,	PUNCT
ajis02-913	64	41	2013	2013	NUM
ajis02-913	64	42	)	)	PUNCT
ajis02-913	64	43	.	.	PUNCT
ajis02-913	65	1	cooperation	cooperation	NOUN
ajis02-913	65	2	is	be	AUX
ajis02-913	65	3	considered	consider	VERB
ajis02-913	65	4	vital	vital	ADJ
ajis02-913	65	5	in	in	ADP
ajis02-913	65	6	establishing	establish	VERB
ajis02-913	65	7	and	and	CCONJ
ajis02-913	65	8	strengthening	strengthen	VERB
ajis02-913	65	9	any	any	DET
ajis02-913	65	10	business	business	NOUN
ajis02-913	65	11	relationship	relationship	NOUN
ajis02-913	65	12	(	(	PUNCT
ajis02-913	65	13	wilkinson	wilkinson	PROPN
ajis02-913	65	14	and	and	CCONJ
ajis02-913	65	15	young	young	ADJ
ajis02-913	65	16	,	,	PUNCT
ajis02-913	65	17	2002	2002	NUM
ajis02-913	65	18	)	)	PUNCT
ajis02-913	65	19	and	and	CCONJ
ajis02-913	65	20	trust	trust	NOUN
ajis02-913	65	21	is	be	AUX
ajis02-913	65	22	a	a	DET
ajis02-913	65	23	priority	priority	NOUN
ajis02-913	65	24	area	area	NOUN
ajis02-913	65	25	of	of	ADP
ajis02-913	65	26	the	the	DET
ajis02-913	65	27	b2b	b2b	NOUN
ajis02-913	65	28	literature	literature	NOUN
ajis02-913	65	29	.	.	PUNCT
ajis02-913	66	1	despite	despite	SCONJ
ajis02-913	66	2	a	a	DET
ajis02-913	66	3	lot	lot	NOUN
ajis02-913	66	4	of	of	ADP
ajis02-913	66	5	research	research	NOUN
ajis02-913	66	6	into	into	ADP
ajis02-913	66	7	trust	trust	NOUN
ajis02-913	66	8	,	,	PUNCT
ajis02-913	66	9	however	however	ADV
ajis02-913	66	10	,	,	PUNCT
ajis02-913	66	11	more	more	ADJ
ajis02-913	66	12	conceptualization	conceptualization	NOUN
ajis02-913	66	13	is	be	AUX
ajis02-913	66	14	needed	need	VERB
ajis02-913	66	15	in	in	ADP
ajis02-913	66	16	a	a	DET
ajis02-913	66	17	b2b	b2b	NOUN
ajis02-913	66	18	context	context	NOUN
ajis02-913	66	19	(	(	PUNCT
ajis02-913	66	20	young	young	ADJ
ajis02-913	66	21	,	,	PUNCT
ajis02-913	66	22	2006	2006	NUM
ajis02-913	66	23	)	)	PUNCT
ajis02-913	66	24	.	.	PUNCT
ajis02-913	67	1	some	some	DET
ajis02-913	67	2	researchers	researcher	NOUN
ajis02-913	67	3	have	have	AUX
ajis02-913	67	4	explored	explore	VERB
ajis02-913	67	5	the	the	DET
ajis02-913	67	6	end	end	NOUN
ajis02-913	67	7	of	of	ADP
ajis02-913	67	8	an	an	DET
ajis02-913	67	9	interfirm	interfirm	NOUN
ajis02-913	67	10	(	(	PUNCT
ajis02-913	67	11	b2b	b2b	NOUN
ajis02-913	67	12	)	)	PUNCT
ajis02-913	67	13	relationship	relationship	NOUN
ajis02-913	67	14	(	(	PUNCT
ajis02-913	67	15	young	young	ADJ
ajis02-913	67	16	and	and	CCONJ
ajis02-913	67	17	denize	denize	NOUN
ajis02-913	67	18	,	,	PUNCT
ajis02-913	67	19	1995	1995	NUM
ajis02-913	67	20	and	and	CCONJ
ajis02-913	67	21	bogomolova	bogomolova	PROPN
ajis02-913	67	22	and	and	CCONJ
ajis02-913	67	23	romaniuk	romaniuk	NOUN
ajis02-913	67	24	,	,	PUNCT
ajis02-913	67	25	2009	2009	NUM
ajis02-913	67	26	)	)	PUNCT
ajis02-913	67	27	and	and	CCONJ
ajis02-913	67	28	others	other	NOUN
ajis02-913	67	29	have	have	AUX
ajis02-913	67	30	focused	focus	VERB
ajis02-913	67	31	on	on	ADP
ajis02-913	67	32	improving	improve	VERB
ajis02-913	67	33	problematic	problematic	ADJ
ajis02-913	67	34	interfirm	interfirm	NOUN
ajis02-913	67	35	relationships	relationship	NOUN
ajis02-913	67	36	(	(	PUNCT
ajis02-913	67	37	pervan	pervan	NOUN
ajis02-913	67	38	,	,	PUNCT
ajis02-913	67	39	bove	bove	PROPN
ajis02-913	67	40	and	and	CCONJ
ajis02-913	67	41	johnson	johnson	PROPN
ajis02-913	67	42	,	,	PUNCT
ajis02-913	67	43	2009	2009	NUM
ajis02-913	67	44	)	)	PUNCT
ajis02-913	67	45	.	.	PUNCT
ajis02-913	68	1	b2b	b2b	NOUN
ajis02-913	68	2	marketing	marketing	NOUN
ajis02-913	68	3	has	have	VERB
ajis02-913	68	4	a	a	DET
ajis02-913	68	5	number	number	NOUN
ajis02-913	68	6	of	of	ADP
ajis02-913	68	7	key	key	ADJ
ajis02-913	68	8	themes	theme	NOUN
ajis02-913	68	9	:	:	PUNCT
ajis02-913	68	10	sales	sale	NOUN
ajis02-913	68	11	management	management	NOUN
ajis02-913	68	12	,	,	PUNCT
ajis02-913	68	13	buyer	buyer	NOUN
ajis02-913	68	14	behaviour	behaviour	NOUN
ajis02-913	68	15	,	,	PUNCT
ajis02-913	68	16	innovation	innovation	NOUN
ajis02-913	68	17	,	,	PUNCT
ajis02-913	68	18	marketing	marketing	NOUN
ajis02-913	68	19	management	management	NOUN
ajis02-913	68	20	,	,	PUNCT
ajis02-913	68	21	distribution	distribution	NOUN
ajis02-913	68	22	and	and	CCONJ
ajis02-913	68	23	finally	finally	ADV
ajis02-913	68	24	buyer	buyer	ADJ
ajis02-913	68	25	-	-	PUNCT
ajis02-913	68	26	seller	seller	NOUN
ajis02-913	68	27	relationships	relationship	NOUN
ajis02-913	68	28	(	(	PUNCT
ajis02-913	68	29	laplaca	laplaca	NOUN
ajis02-913	68	30	and	and	CCONJ
ajis02-913	68	31	katrichi	katrichi	PROPN
ajis02-913	68	32	,	,	PUNCT
ajis02-913	68	33	2009	2009	NUM
ajis02-913	68	34	)	)	PUNCT
ajis02-913	68	35	.	.	PUNCT
ajis02-913	69	1	this	this	DET
ajis02-913	69	2	current	current	ADJ
ajis02-913	69	3	study	study	NOUN
ajis02-913	69	4	explores	explore	VERB
ajis02-913	69	5	buyer	buyer	NOUN
ajis02-913	69	6	-	-	PUNCT
ajis02-913	69	7	seller	seller	NOUN
ajis02-913	69	8	relationships	relationship	NOUN
ajis02-913	69	9	and	and	CCONJ
ajis02-913	69	10	how	how	SCONJ
ajis02-913	69	11	management	management	NOUN
ajis02-913	69	12	of	of	ADP
ajis02-913	69	13	these	these	DET
ajis02-913	69	14	fragile	fragile	ADJ
ajis02-913	69	15	and	and	CCONJ
ajis02-913	69	16	important	important	ADJ
ajis02-913	69	17	relationships	relationship	NOUN
ajis02-913	69	18	impact	impact	NOUN
ajis02-913	69	19	on	on	ADP
ajis02-913	69	20	marketing	marketing	NOUN
ajis02-913	69	21	strategy	strategy	NOUN
ajis02-913	69	22	.	.	PUNCT
ajis02-913	70	1	since	since	SCONJ
ajis02-913	70	2	the	the	DET
ajis02-913	70	3	debate	debate	NOUN
ajis02-913	70	4	and	and	CCONJ
ajis02-913	70	5	discussion	discussion	NOUN
ajis02-913	70	6	of	of	ADP
ajis02-913	70	7	service	service	NOUN
ajis02-913	70	8	-	-	PUNCT
ajis02-913	70	9	dominant	dominant	NOUN
ajis02-913	70	10	logic	logic	NOUN
ajis02-913	70	11	commenced	commence	VERB
ajis02-913	70	12	(	(	PUNCT
ajis02-913	70	13	vargo	vargo	NOUN
ajis02-913	70	14	and	and	CCONJ
ajis02-913	70	15	lusch	lusch	PROPN
ajis02-913	70	16	,	,	PUNCT
ajis02-913	70	17	2004	2004	NUM
ajis02-913	70	18	)	)	PUNCT
ajis02-913	70	19	,	,	PUNCT
ajis02-913	70	20	the	the	DET
ajis02-913	70	21	concept	concept	NOUN
ajis02-913	70	22	of	of	ADP
ajis02-913	70	23	value	value	NOUN
ajis02-913	70	24	has	have	AUX
ajis02-913	70	25	increased	increase	VERB
ajis02-913	70	26	in	in	ADP
ajis02-913	70	27	the	the	DET
ajis02-913	70	28	b2b	b2b	NOUN
ajis02-913	70	29	literature	literature	NOUN
ajis02-913	70	30	,	,	PUNCT
ajis02-913	70	31	with	with	ADP
ajis02-913	70	32	researchers	researcher	NOUN
ajis02-913	70	33	exploring	explore	VERB
ajis02-913	70	34	co	co	NOUN
ajis02-913	70	35	-	-	NOUN
ajis02-913	70	36	production	production	NOUN
ajis02-913	70	37	(	(	PUNCT
ajis02-913	70	38	chen	chen	PROPN
ajis02-913	70	39	,	,	PUNCT
ajis02-913	70	40	tsou	tsou	PROPN
ajis02-913	70	41	and	and	CCONJ
ajis02-913	70	42	ching	ching	PROPN
ajis02-913	70	43	,	,	PUNCT
ajis02-913	70	44	2011	2011	NUM
ajis02-913	70	45	)	)	PUNCT
ajis02-913	70	46	.	.	PUNCT
ajis02-913	71	1	with	with	ADP
ajis02-913	71	2	the	the	DET
ajis02-913	71	3	understanding	understanding	NOUN
ajis02-913	71	4	that	that	PRON
ajis02-913	71	5	trust	trust	NOUN
ajis02-913	71	6	is	be	AUX
ajis02-913	71	7	essential	essential	ADJ
ajis02-913	71	8	in	in	ADP
ajis02-913	71	9	b2b	b2b	NOUN
ajis02-913	71	10	relationships	relationship	NOUN
ajis02-913	71	11	and	and	CCONJ
ajis02-913	71	12	commitment	commitment	NOUN
ajis02-913	71	13	is	be	AUX
ajis02-913	71	14	developed	develop	VERB
ajis02-913	71	15	through	through	ADP
ajis02-913	71	16	trust	trust	NOUN
ajis02-913	71	17	,	,	PUNCT
ajis02-913	71	18	but	but	CCONJ
ajis02-913	71	19	cocreation	cocreation	NOUN
ajis02-913	71	20	is	be	AUX
ajis02-913	71	21	undertaken	undertake	VERB
ajis02-913	71	22	in	in	ADP
ajis02-913	71	23	a	a	DET
ajis02-913	71	24	self	self	NOUN
ajis02-913	71	25	-	-	PUNCT
ajis02-913	71	26	service	service	NOUN
ajis02-913	71	27	context	context	NOUN
ajis02-913	71	28	,	,	PUNCT
ajis02-913	71	29	the	the	DET
ajis02-913	71	30	final	final	ADJ
ajis02-913	71	31	research	research	NOUN
ajis02-913	71	32	proposition	proposition	NOUN
ajis02-913	71	33	suggests	suggest	VERB
ajis02-913	71	34	that	that	SCONJ
ajis02-913	71	35	:	:	PUNCT
ajis02-913	71	36	proposition	proposition	NOUN
ajis02-913	71	37	3	3	NUM
ajis02-913	71	38	:	:	PUNCT
ajis02-913	71	39	an	an	DET
ajis02-913	71	40	increase	increase	NOUN
ajis02-913	71	41	in	in	ADP
ajis02-913	71	42	ssts	sst	NOUN
ajis02-913	71	43	decreases	decrease	VERB
ajis02-913	71	44	trust	trust	NOUN
ajis02-913	71	45	and	and	CCONJ
ajis02-913	71	46	ultimately	ultimately	ADV
ajis02-913	71	47	commitment	commitment	NOUN
ajis02-913	71	48	summary	summary	NOUN
ajis02-913	71	49	of	of	ADP
ajis02-913	71	50	the	the	DET
ajis02-913	71	51	literature	literature	NOUN
ajis02-913	71	52	review	review	VERB
ajis02-913	71	53	this	this	DET
ajis02-913	71	54	brief	brief	ADJ
ajis02-913	71	55	review	review	NOUN
ajis02-913	71	56	of	of	ADP
ajis02-913	71	57	the	the	DET
ajis02-913	71	58	literature	literature	NOUN
ajis02-913	71	59	has	have	AUX
ajis02-913	71	60	indicated	indicate	VERB
ajis02-913	71	61	the	the	DET
ajis02-913	71	62	nature	nature	NOUN
ajis02-913	71	63	of	of	ADP
ajis02-913	71	64	interfirm	interfirm	NOUN
ajis02-913	71	65	relationships	relationship	NOUN
ajis02-913	71	66	and	and	CCONJ
ajis02-913	71	67	the	the	DET
ajis02-913	71	68	importance	importance	NOUN
ajis02-913	71	69	of	of	ADP
ajis02-913	71	70	these	these	DET
ajis02-913	71	71	relationships	relationship	NOUN
ajis02-913	71	72	.	.	PUNCT
ajis02-913	72	1	furthermore	furthermore	ADV
ajis02-913	72	2	,	,	PUNCT
ajis02-913	72	3	current	current	ADJ
ajis02-913	72	4	understanding	understanding	NOUN
ajis02-913	72	5	regarding	regard	VERB
ajis02-913	72	6	the	the	DET
ajis02-913	72	7	impact	impact	NOUN
ajis02-913	72	8	of	of	ADP
ajis02-913	72	9	it	it	PRON
ajis02-913	72	10	on	on	ADP
ajis02-913	72	11	business	business	NOUN
ajis02-913	72	12	relationships	relationship	NOUN
ajis02-913	72	13	was	be	AUX
ajis02-913	72	14	discussed	discuss	VERB
ajis02-913	72	15	as	as	SCONJ
ajis02-913	72	16	this	this	PRON
ajis02-913	72	17	is	be	AUX
ajis02-913	72	18	the	the	DET
ajis02-913	72	19	purpose	purpose	NOUN
ajis02-913	72	20	of	of	ADP
ajis02-913	72	21	this	this	DET
ajis02-913	72	22	research	research	NOUN
ajis02-913	72	23	.	.	PUNCT
ajis02-913	73	1	the	the	DET
ajis02-913	73	2	nature	nature	NOUN
ajis02-913	73	3	of	of	ADP
ajis02-913	73	4	trust	trust	NOUN
ajis02-913	73	5	in	in	ADP
ajis02-913	73	6	relationships	relationship	NOUN
ajis02-913	73	7	and	and	CCONJ
ajis02-913	73	8	the	the	DET
ajis02-913	73	9	requirement	requirement	NOUN
ajis02-913	73	10	of	of	ADP
ajis02-913	73	11	trust	trust	NOUN
ajis02-913	73	12	to	to	PART
ajis02-913	73	13	build	build	VERB
ajis02-913	73	14	loyalty	loyalty	NOUN
ajis02-913	73	15	is	be	AUX
ajis02-913	73	16	increasingly	increasingly	ADV
ajis02-913	73	17	understood	understand	VERB
ajis02-913	73	18	by	by	ADP
ajis02-913	73	19	marketers	marketer	NOUN
ajis02-913	73	20	(	(	PUNCT
ajis02-913	73	21	morgan	morgan	NOUN
ajis02-913	73	22	and	and	CCONJ
ajis02-913	73	23	hunt	hunt	NOUN
ajis02-913	73	24	1994	1994	NUM
ajis02-913	73	25	)	)	PUNCT
ajis02-913	74	1	yet	yet	CCONJ
ajis02-913	74	2	there	there	PRON
ajis02-913	74	3	is	be	VERB
ajis02-913	74	4	limited	limited	ADJ
ajis02-913	74	5	examination	examination	NOUN
ajis02-913	74	6	of	of	ADP
ajis02-913	74	7	how	how	SCONJ
ajis02-913	74	8	it	it	PRON
ajis02-913	74	9	impacts	impact	VERB
ajis02-913	74	10	on	on	ADP
ajis02-913	74	11	important	important	ADJ
ajis02-913	74	12	b2b	b2b	NOUN
ajis02-913	74	13	relationships	relationship	NOUN
ajis02-913	74	14	.	.	PUNCT
ajis02-913	75	1	table	table	NOUN
ajis02-913	75	2	1	1	NUM
ajis02-913	75	3	,	,	PUNCT
ajis02-913	75	4	below	below	ADV
ajis02-913	75	5	,	,	PUNCT
ajis02-913	75	6	provides	provide	VERB
ajis02-913	75	7	an	an	DET
ajis02-913	75	8	overview	overview	NOUN
ajis02-913	75	9	of	of	ADP
ajis02-913	75	10	the	the	DET
ajis02-913	75	11	literature	literature	NOUN
ajis02-913	75	12	discussed	discuss	VERB
ajis02-913	75	13	.	.	PUNCT
ajis02-913	76	1	australasian	australasian	ADJ
ajis02-913	76	2	journal	journal	NOUN
ajis02-913	76	3	of	of	ADP
ajis02-913	76	4	information	information	NOUN
ajis02-913	76	5	systems	system	NOUN
ajis02-913	76	6	volume	volume	NOUN
ajis02-913	76	7	18	18	NUM
ajis02-913	76	8	number	number	NOUN
ajis02-913	76	9	3	3	NUM
ajis02-913	76	10	2014	2014	NUM
ajis02-913	76	11	9	9	NUM
ajis02-913	76	12	dimension	dimension	NOUN
ajis02-913	76	13	author	author	NOUN
ajis02-913	76	14	method	method	VERB
ajis02-913	76	15	relevant	relevant	ADJ
ajis02-913	76	16	findings	finding	NOUN
ajis02-913	76	17	commitment	commitment	NOUN
ajis02-913	76	18	morgan	morgan	PROPN
ajis02-913	76	19	and	and	CCONJ
ajis02-913	76	20	hunt	hunt	PROPN
ajis02-913	76	21	,	,	PUNCT
ajis02-913	76	22	1994	1994	NUM
ajis02-913	76	23	quantitative	quantitative	ADJ
ajis02-913	76	24	trust	trust	NOUN
ajis02-913	76	25	is	be	AUX
ajis02-913	76	26	necessary	necessary	ADJ
ajis02-913	76	27	to	to	PART
ajis02-913	76	28	build	build	VERB
ajis02-913	76	29	relationship	relationship	NOUN
ajis02-913	76	30	commitment	commitment	NOUN
ajis02-913	76	31	in	in	ADP
ajis02-913	76	32	an	an	DET
ajis02-913	76	33	interfirm	interfirm	PROPN
ajis02-913	76	34	context	context	PROPN
ajis02-913	76	35	trust	trust	PROPN
ajis02-913	76	36	young	young	PROPN
ajis02-913	76	37	and	and	CCONJ
ajis02-913	76	38	wilkinson	wilkinson	PROPN
ajis02-913	76	39	,	,	PUNCT
ajis02-913	76	40	(	(	PUNCT
ajis02-913	76	41	the	the	DET
ajis02-913	76	42	role	role	NOUN
ajis02-913	76	43	of	of	ADP
ajis02-913	76	44	trust	trust	NOUN
ajis02-913	76	45	and	and	CCONJ
ajis02-913	76	46	cooperation	cooperation	NOUN
ajis02-913	76	47	conceptual	conceptual	ADJ
ajis02-913	76	48	firms	firm	NOUN
ajis02-913	76	49	need	need	VERB
ajis02-913	76	50	a	a	DET
ajis02-913	76	51	strong	strong	ADJ
ajis02-913	76	52	relationship	relationship	NOUN
ajis02-913	76	53	with	with	ADP
ajis02-913	76	54	their	their	PRON
ajis02-913	76	55	interfirm	interfirm	NOUN
ajis02-913	76	56	partners	partner	NOUN
ajis02-913	76	57	in	in	ADP
ajis02-913	76	58	order	order	NOUN
ajis02-913	76	59	to	to	PART
ajis02-913	76	60	develop	develop	VERB
ajis02-913	76	61	efficiency	efficiency	NOUN
ajis02-913	76	62	face	face	NOUN
ajis02-913	76	63	-	-	PUNCT
ajis02-913	76	64	to	to	ADP
ajis02-913	76	65	-	-	PUNCT
ajis02-913	76	66	face	face	NOUN
ajis02-913	76	67	contact	contact	NOUN
ajis02-913	76	68	jayawardhena	jayawardhena	PROPN
ajis02-913	76	69	,	,	PUNCT
ajis02-913	76	70	souchon	souchon	PROPN
ajis02-913	76	71	,	,	PUNCT
ajis02-913	76	72	farrell	farrell	PROPN
ajis02-913	76	73	and	and	CCONJ
ajis02-913	76	74	glanville	glanville	PROPN
ajis02-913	76	75	,	,	PUNCT
ajis02-913	76	76	2007	2007	NUM
ajis02-913	76	77	quantitative	quantitative	ADJ
ajis02-913	76	78	face	face	NOUN
ajis02-913	76	79	-	-	PUNCT
ajis02-913	76	80	to	to	ADP
ajis02-913	76	81	-	-	PUNCT
ajis02-913	76	82	face	face	NOUN
ajis02-913	76	83	contact	contact	NOUN
ajis02-913	76	84	is	be	AUX
ajis02-913	76	85	necessary	necessary	ADJ
ajis02-913	76	86	to	to	PART
ajis02-913	76	87	establish	establish	VERB
ajis02-913	76	88	trust	trust	NOUN
ajis02-913	76	89	the	the	DET
ajis02-913	76	90	impact	impact	NOUN
ajis02-913	76	91	of	of	ADP
ajis02-913	76	92	technology	technology	NOUN
ajis02-913	76	93	on	on	ADP
ajis02-913	76	94	relationships	relationship	NOUN
ajis02-913	76	95	johns	johns	PROPN
ajis02-913	76	96	,	,	PUNCT
ajis02-913	76	97	2012	2012	NUM
ajis02-913	76	98	qualitative	qualitative	VERB
ajis02-913	76	99	although	although	SCONJ
ajis02-913	76	100	the	the	DET
ajis02-913	76	101	literature	literature	NOUN
ajis02-913	76	102	states	state	VERB
ajis02-913	76	103	that	that	SCONJ
ajis02-913	76	104	relationships	relationship	NOUN
ajis02-913	76	105	require	require	VERB
ajis02-913	76	106	face	face	NOUN
ajis02-913	76	107	-	-	PUNCT
ajis02-913	76	108	to	to	ADP
ajis02-913	76	109	-	-	PUNCT
ajis02-913	76	110	face	face	NOUN
ajis02-913	76	111	contact	contact	NOUN
ajis02-913	76	112	,	,	PUNCT
ajis02-913	76	113	there	there	PRON
ajis02-913	76	114	is	be	VERB
ajis02-913	76	115	a	a	DET
ajis02-913	76	116	consideration	consideration	NOUN
ajis02-913	76	117	that	that	SCONJ
ajis02-913	76	118	some	some	DET
ajis02-913	76	119	customers	customer	NOUN
ajis02-913	76	120	prefer	prefer	VERB
ajis02-913	76	121	to	to	PART
ajis02-913	76	122	transact	transact	VERB
ajis02-913	76	123	at	at	ADP
ajis02-913	76	124	a	a	DET
ajis02-913	76	125	distance	distance	NOUN
ajis02-913	76	126	separation	separation	NOUN
ajis02-913	76	127	of	of	ADP
ajis02-913	76	128	buyer	buyer	NOUN
ajis02-913	76	129	and	and	CCONJ
ajis02-913	76	130	seller	seller	NOUN
ajis02-913	76	131	ratnasingam	ratnasingam	NOUN
ajis02-913	76	132	and	and	CCONJ
ajis02-913	76	133	pavlou	pavlou	NOUN
ajis02-913	76	134	2003	2003	NUM
ajis02-913	76	135	quantitative	quantitative	NOUN
ajis02-913	76	136	the	the	DET
ajis02-913	76	137	internet	internet	NOUN
ajis02-913	76	138	can	can	AUX
ajis02-913	76	139	be	be	AUX
ajis02-913	76	140	problematic	problematic	ADJ
ajis02-913	76	141	to	to	ADP
ajis02-913	76	142	relationships	relationship	NOUN
ajis02-913	76	143	due	due	ADP
ajis02-913	76	144	to	to	ADP
ajis02-913	76	145	the	the	DET
ajis02-913	76	146	separation	separation	NOUN
ajis02-913	76	147	of	of	ADP
ajis02-913	76	148	buyers	buyer	NOUN
ajis02-913	76	149	and	and	CCONJ
ajis02-913	76	150	sellers	seller	NOUN
ajis02-913	76	151	technology	technology	NOUN
ajis02-913	76	152	trust	trust	NOUN
ajis02-913	76	153	and	and	CCONJ
ajis02-913	76	154	trading	trading	NOUN
ajis02-913	76	155	partner	partner	NOUN
ajis02-913	76	156	trust	trust	NOUN
ajis02-913	76	157	ratnasingam	ratnasingam	NOUN
ajis02-913	76	158	and	and	CCONJ
ajis02-913	76	159	pavlou	pavlou	NOUN
ajis02-913	76	160	2003	2003	NUM
ajis02-913	76	161	quantitative	quantitative	ADJ
ajis02-913	76	162	in	in	ADP
ajis02-913	76	163	business	business	NOUN
ajis02-913	76	164	relationships	relationship	NOUN
ajis02-913	76	165	facilitated	facilitate	VERB
ajis02-913	76	166	by	by	ADP
ajis02-913	76	167	technology	technology	NOUN
ajis02-913	76	168	,	,	PUNCT
ajis02-913	76	169	there	there	PRON
ajis02-913	76	170	are	be	VERB
ajis02-913	76	171	two	two	NUM
ajis02-913	76	172	different	different	ADJ
ajis02-913	76	173	kinds	kind	NOUN
ajis02-913	76	174	of	of	ADP
ajis02-913	76	175	trust	trust	NOUN
ajis02-913	76	176	,	,	PUNCT
ajis02-913	76	177	both	both	CCONJ
ajis02-913	76	178	important	important	ADJ
ajis02-913	76	179	:	:	PUNCT
ajis02-913	76	180	trust	trust	NOUN
ajis02-913	76	181	of	of	ADP
ajis02-913	76	182	the	the	DET
ajis02-913	76	183	trading	trading	NOUN
ajis02-913	76	184	partner	partner	NOUN
ajis02-913	76	185	and	and	CCONJ
ajis02-913	76	186	trust	trust	NOUN
ajis02-913	76	187	of	of	ADP
ajis02-913	76	188	the	the	DET
ajis02-913	76	189	technology	technology	NOUN
ajis02-913	76	190	table	table	NOUN
ajis02-913	76	191	1	1	NUM
ajis02-913	76	192	:	:	PUNCT
ajis02-913	76	193	summary	summary	NOUN
ajis02-913	76	194	of	of	ADP
ajis02-913	76	195	the	the	DET
ajis02-913	76	196	broad	broad	ADJ
ajis02-913	76	197	relationship	relationship	NOUN
ajis02-913	76	198	literature	literature	NOUN
ajis02-913	76	199	while	while	SCONJ
ajis02-913	76	200	the	the	DET
ajis02-913	76	201	literature	literature	NOUN
ajis02-913	76	202	suggests	suggest	VERB
ajis02-913	76	203	that	that	SCONJ
ajis02-913	76	204	complementary	complementary	ADJ
ajis02-913	76	205	it	it	PRON
ajis02-913	76	206	services	service	NOUN
ajis02-913	76	207	can	can	AUX
ajis02-913	76	208	add	add	VERB
ajis02-913	76	209	value	value	NOUN
ajis02-913	76	210	to	to	ADP
ajis02-913	76	211	a	a	DET
ajis02-913	76	212	relationship	relationship	NOUN
ajis02-913	76	213	(	(	PUNCT
ajis02-913	76	214	stone	stone	NOUN
ajis02-913	76	215	and	and	CCONJ
ajis02-913	76	216	woodcock	woodcock	NOUN
ajis02-913	76	217	1997	1997	NUM
ajis02-913	76	218	;	;	PUNCT
ajis02-913	76	219	grimm	grimm	NOUN
ajis02-913	76	220	1999	1999	NUM
ajis02-913	76	221	)	)	PUNCT
ajis02-913	76	222	there	there	PRON
ajis02-913	76	223	seems	seem	VERB
ajis02-913	76	224	to	to	PART
ajis02-913	76	225	be	be	AUX
ajis02-913	76	226	a	a	DET
ajis02-913	76	227	requirement	requirement	NOUN
ajis02-913	76	228	for	for	ADP
ajis02-913	76	229	face	face	NOUN
ajis02-913	76	230	-	-	PUNCT
ajis02-913	76	231	to	to	PART
ajis02-913	76	232	face	face	VERB
ajis02-913	76	233	contact	contact	NOUN
ajis02-913	76	234	to	to	PART
ajis02-913	76	235	ensure	ensure	VERB
ajis02-913	76	236	trust	trust	NOUN
ajis02-913	76	237	and	and	CCONJ
ajis02-913	76	238	,	,	PUNCT
ajis02-913	76	239	subsequently	subsequently	ADV
ajis02-913	76	240	,	,	PUNCT
ajis02-913	76	241	relationship	relationship	NOUN
ajis02-913	76	242	commitment	commitment	NOUN
ajis02-913	76	243	(	(	PUNCT
ajis02-913	76	244	rocco	rocco	NOUN
ajis02-913	76	245	1998	1998	NUM
ajis02-913	76	246	)	)	PUNCT
ajis02-913	76	247	.	.	PUNCT
ajis02-913	77	1	the	the	DET
ajis02-913	77	2	major	major	ADJ
ajis02-913	77	3	research	research	NOUN
ajis02-913	77	4	question	question	NOUN
ajis02-913	77	5	this	this	DET
ajis02-913	77	6	study	study	NOUN
ajis02-913	77	7	answers	answer	NOUN
ajis02-913	77	8	is	be	AUX
ajis02-913	77	9	“	"	PUNCT
ajis02-913	77	10	what	what	DET
ajis02-913	77	11	impact	impact	NOUN
ajis02-913	77	12	does	do	AUX
ajis02-913	77	13	the	the	DET
ajis02-913	77	14	use	use	NOUN
ajis02-913	77	15	of	of	ADP
ajis02-913	77	16	ssts	sst	NOUN
ajis02-913	77	17	have	have	VERB
ajis02-913	77	18	on	on	ADP
ajis02-913	77	19	interfirm	interfirm	ADJ
ajis02-913	77	20	relationships	relationship	NOUN
ajis02-913	77	21	?	?	PUNCT
ajis02-913	77	22	”	"	PUNCT
ajis02-913	78	1	although	although	SCONJ
ajis02-913	78	2	relationship	relationship	NOUN
ajis02-913	78	3	marketing	marketing	NOUN
ajis02-913	78	4	theory	theory	NOUN
ajis02-913	78	5	assists	assist	VERB
ajis02-913	78	6	in	in	ADP
ajis02-913	78	7	providing	provide	VERB
ajis02-913	78	8	a	a	DET
ajis02-913	78	9	theoretical	theoretical	ADJ
ajis02-913	78	10	background	background	NOUN
ajis02-913	78	11	to	to	ADP
ajis02-913	78	12	the	the	DET
ajis02-913	78	13	study	study	NOUN
ajis02-913	78	14	,	,	PUNCT
ajis02-913	78	15	the	the	DET
ajis02-913	78	16	extant	extant	ADJ
ajis02-913	78	17	literature	literature	NOUN
ajis02-913	78	18	does	do	AUX
ajis02-913	78	19	not	not	PART
ajis02-913	78	20	address	address	VERB
ajis02-913	78	21	the	the	DET
ajis02-913	78	22	impact	impact	NOUN
ajis02-913	78	23	of	of	ADP
ajis02-913	78	24	self	self	NOUN
ajis02-913	78	25	-	-	PUNCT
ajis02-913	78	26	service	service	NOUN
ajis02-913	78	27	use	use	NOUN
ajis02-913	78	28	on	on	ADP
ajis02-913	78	29	relationships	relationship	NOUN
ajis02-913	78	30	in	in	ADP
ajis02-913	78	31	a	a	DET
ajis02-913	78	32	b2b	b2b	NOUN
ajis02-913	78	33	context	context	NOUN
ajis02-913	78	34	.	.	PUNCT
ajis02-913	79	1	as	as	SCONJ
ajis02-913	79	2	the	the	DET
ajis02-913	79	3	use	use	NOUN
ajis02-913	79	4	of	of	ADP
ajis02-913	79	5	ssts	sst	NOUN
ajis02-913	79	6	has	have	AUX
ajis02-913	79	7	increased	increase	VERB
ajis02-913	79	8	in	in	ADP
ajis02-913	79	9	b2b	b2b	NOUN
ajis02-913	79	10	contexts	context	NOUN
ajis02-913	79	11	,	,	PUNCT
ajis02-913	79	12	this	this	DET
ajis02-913	79	13	paper	paper	NOUN
ajis02-913	79	14	explores	explore	VERB
ajis02-913	79	15	this	this	DET
ajis02-913	79	16	gap	gap	NOUN
ajis02-913	79	17	by	by	ADP
ajis02-913	79	18	working	work	VERB
ajis02-913	79	19	toward	toward	ADP
ajis02-913	79	20	answering	answer	VERB
ajis02-913	79	21	three	three	NUM
ajis02-913	79	22	research	research	NOUN
ajis02-913	79	23	propositions	proposition	NOUN
ajis02-913	79	24	:	:	PUNCT
ajis02-913	79	25	proposition	proposition	NOUN
ajis02-913	79	26	1	1	NUM
ajis02-913	79	27	:	:	PUNCT
ajis02-913	79	28	business	business	NOUN
ajis02-913	79	29	customers	customer	NOUN
ajis02-913	79	30	want	want	VERB
ajis02-913	79	31	relationships	relationship	NOUN
ajis02-913	79	32	with	with	ADP
ajis02-913	79	33	their	their	PRON
ajis02-913	79	34	service	service	NOUN
ajis02-913	79	35	providers	provider	NOUN
ajis02-913	79	36	proposition	proposition	NOUN
ajis02-913	79	37	2	2	NUM
ajis02-913	79	38	:	:	PUNCT
ajis02-913	79	39	increased	increase	VERB
ajis02-913	79	40	use	use	NOUN
ajis02-913	79	41	of	of	ADP
ajis02-913	79	42	ssts	sst	NOUN
ajis02-913	79	43	reduces	reduce	VERB
ajis02-913	79	44	relationship	relationship	NOUN
ajis02-913	79	45	closeness	closeness	NOUN
ajis02-913	79	46	proposition	proposition	NOUN
ajis02-913	79	47	3	3	NUM
ajis02-913	79	48	:	:	PUNCT
ajis02-913	79	49	an	an	DET
ajis02-913	79	50	increase	increase	NOUN
ajis02-913	79	51	in	in	ADP
ajis02-913	79	52	ssts	sst	NOUN
ajis02-913	79	53	decreases	decrease	VERB
ajis02-913	79	54	trust	trust	NOUN
ajis02-913	79	55	and	and	CCONJ
ajis02-913	79	56	ultimately	ultimately	ADV
ajis02-913	79	57	commitment	commitment	ADJ
ajis02-913	79	58	australasian	australasian	ADJ
ajis02-913	79	59	journal	journal	NOUN
ajis02-913	79	60	of	of	ADP
ajis02-913	79	61	information	information	NOUN
ajis02-913	79	62	systems	system	NOUN
ajis02-913	79	63	volume	volume	NOUN
ajis02-913	79	64	18	18	NUM
ajis02-913	79	65	number	number	NOUN
ajis02-913	79	66	3	3	NUM
ajis02-913	79	67	2014	2014	NUM
ajis02-913	79	68	10	10	NUM
ajis02-913	79	69	methodology	methodology	NOUN
ajis02-913	79	70	the	the	DET
ajis02-913	79	71	industry	industry	NOUN
ajis02-913	79	72	context	context	NOUN
ajis02-913	79	73	as	as	ADP
ajis02-913	79	74	a	a	DET
ajis02-913	79	75	sample	sample	NOUN
ajis02-913	79	76	frame	frame	NOUN
ajis02-913	79	77	,	,	PUNCT
ajis02-913	79	78	this	this	DET
ajis02-913	79	79	study	study	NOUN
ajis02-913	79	80	used	use	VERB
ajis02-913	79	81	the	the	DET
ajis02-913	79	82	banking	banking	NOUN
ajis02-913	79	83	industry	industry	NOUN
ajis02-913	79	84	;	;	PUNCT
ajis02-913	79	85	the	the	DET
ajis02-913	79	86	reasons	reason	NOUN
ajis02-913	79	87	were	be	AUX
ajis02-913	79	88	two	two	NUM
ajis02-913	79	89	fold	fold	ADJ
ajis02-913	79	90	(	(	PUNCT
ajis02-913	79	91	a	a	X
ajis02-913	79	92	)	)	PUNCT
ajis02-913	79	93	this	this	DET
ajis02-913	79	94	industry	industry	NOUN
ajis02-913	79	95	has	have	AUX
ajis02-913	79	96	been	be	AUX
ajis02-913	79	97	fundamentally	fundamentally	ADV
ajis02-913	79	98	changed	change	VERB
ajis02-913	79	99	by	by	ADP
ajis02-913	79	100	self	self	NOUN
ajis02-913	79	101	-	-	PUNCT
ajis02-913	79	102	service	service	NOUN
ajis02-913	79	103	technology	technology	NOUN
ajis02-913	79	104	,	,	PUNCT
ajis02-913	79	105	and	and	CCONJ
ajis02-913	79	106	(	(	PUNCT
ajis02-913	79	107	b	b	X
ajis02-913	79	108	)	)	PUNCT
ajis02-913	79	109	the	the	DET
ajis02-913	79	110	issues	issue	NOUN
ajis02-913	79	111	of	of	ADP
ajis02-913	79	112	trust	trust	NOUN
ajis02-913	79	113	and	and	CCONJ
ajis02-913	79	114	loyalty	loyalty	NOUN
ajis02-913	79	115	being	be	AUX
ajis02-913	79	116	important	important	ADJ
ajis02-913	79	117	to	to	ADP
ajis02-913	79	118	maintaining	maintain	VERB
ajis02-913	79	119	existing	exist	VERB
ajis02-913	79	120	customers	customer	NOUN
ajis02-913	79	121	have	have	AUX
ajis02-913	79	122	been	be	AUX
ajis02-913	79	123	recognised	recognise	VERB
ajis02-913	79	124	in	in	ADP
ajis02-913	79	125	the	the	DET
ajis02-913	79	126	banking	banking	NOUN
ajis02-913	79	127	industry	industry	NOUN
ajis02-913	79	128	.	.	PUNCT
ajis02-913	80	1	previous	previous	ADJ
ajis02-913	80	2	research	research	NOUN
ajis02-913	80	3	in	in	ADP
ajis02-913	80	4	bank	bank	NOUN
ajis02-913	80	5	marketing	marketing	NOUN
ajis02-913	80	6	has	have	AUX
ajis02-913	80	7	primarily	primarily	ADV
ajis02-913	80	8	focused	focus	VERB
ajis02-913	80	9	on	on	ADP
ajis02-913	80	10	personal	personal	ADJ
ajis02-913	80	11	customer	customer	NOUN
ajis02-913	80	12	banking	banking	NOUN
ajis02-913	80	13	(	(	PUNCT
ajis02-913	80	14	pujari	pujari	NOUN
ajis02-913	80	15	,	,	PUNCT
ajis02-913	80	16	2004	2004	NUM
ajis02-913	80	17	)	)	PUNCT
ajis02-913	80	18	however	however	ADV
ajis02-913	80	19	over	over	ADP
ajis02-913	80	20	recent	recent	ADJ
ajis02-913	80	21	years	year	NOUN
ajis02-913	80	22	businesses	business	NOUN
ajis02-913	80	23	have	have	AUX
ajis02-913	80	24	increasingly	increasingly	ADV
ajis02-913	80	25	utilised	utilise	VERB
ajis02-913	80	26	technology	technology	NOUN
ajis02-913	80	27	in	in	ADP
ajis02-913	80	28	managing	manage	VERB
ajis02-913	80	29	relationships	relationship	NOUN
ajis02-913	80	30	(	(	PUNCT
ajis02-913	80	31	gummesson	gummesson	NOUN
ajis02-913	80	32	,	,	PUNCT
ajis02-913	80	33	1996	1996	NUM
ajis02-913	80	34	and	and	CCONJ
ajis02-913	80	35	johns	johns	PROPN
ajis02-913	80	36	and	and	CCONJ
ajis02-913	80	37	perrot	perrot	PROPN
ajis02-913	80	38	,	,	PUNCT
ajis02-913	80	39	2008	2008	NUM
ajis02-913	80	40	)	)	PUNCT
ajis02-913	80	41	.	.	PUNCT
ajis02-913	81	1	it	it	PRON
ajis02-913	81	2	is	be	AUX
ajis02-913	81	3	therefore	therefore	ADV
ajis02-913	81	4	important	important	ADJ
ajis02-913	81	5	to	to	PART
ajis02-913	81	6	understand	understand	VERB
ajis02-913	81	7	how	how	SCONJ
ajis02-913	81	8	the	the	DET
ajis02-913	81	9	use	use	NOUN
ajis02-913	81	10	of	of	ADP
ajis02-913	81	11	technology	technology	NOUN
ajis02-913	81	12	impacts	impact	NOUN
ajis02-913	81	13	on	on	ADP
ajis02-913	81	14	relationships	relationship	NOUN
ajis02-913	81	15	between	between	ADP
ajis02-913	81	16	banks	bank	NOUN
ajis02-913	81	17	and	and	CCONJ
ajis02-913	81	18	commercial	commercial	ADJ
ajis02-913	81	19	customers	customer	NOUN
ajis02-913	81	20	.	.	PUNCT
ajis02-913	82	1	a	a	DET
ajis02-913	82	2	focus	focus	NOUN
ajis02-913	82	3	on	on	ADP
ajis02-913	82	4	banking	banking	NOUN
ajis02-913	82	5	is	be	AUX
ajis02-913	82	6	particularly	particularly	ADV
ajis02-913	82	7	important	important	ADJ
ajis02-913	82	8	due	due	ADP
ajis02-913	82	9	to	to	ADP
ajis02-913	82	10	the	the	DET
ajis02-913	82	11	importance	importance	NOUN
ajis02-913	82	12	of	of	ADP
ajis02-913	82	13	customer	customer	NOUN
ajis02-913	82	14	relationships	relationship	NOUN
ajis02-913	82	15	in	in	ADP
ajis02-913	82	16	banking	banking	NOUN
ajis02-913	82	17	(	(	PUNCT
ajis02-913	82	18	barnes	barne	NOUN
ajis02-913	82	19	,	,	PUNCT
ajis02-913	82	20	1997	1997	NUM
ajis02-913	82	21	;	;	PUNCT
ajis02-913	82	22	colgate	colgate	PROPN
ajis02-913	82	23	,	,	PUNCT
ajis02-913	82	24	auckland	auckland	PROPN
ajis02-913	82	25	and	and	CCONJ
ajis02-913	82	26	alexander	alexander	PROPN
ajis02-913	82	27	,	,	PUNCT
ajis02-913	82	28	1998	1998	NUM
ajis02-913	82	29	)	)	PUNCT
ajis02-913	82	30	and	and	CCONJ
ajis02-913	82	31	within	within	ADP
ajis02-913	82	32	a	a	DET
ajis02-913	82	33	b2b	b2b	NOUN
ajis02-913	82	34	context	context	NOUN
ajis02-913	82	35	(	(	PUNCT
ajis02-913	82	36	kandampully	kandampully	ADV
ajis02-913	82	37	,	,	PUNCT
ajis02-913	82	38	2003	2003	NUM
ajis02-913	82	39	;	;	PUNCT
ajis02-913	82	40	gummesson	gummesson	PROPN
ajis02-913	82	41	,	,	PUNCT
ajis02-913	82	42	2008b	2008b	NUM
ajis02-913	82	43	)	)	PUNCT
ajis02-913	82	44	.	.	PUNCT
ajis02-913	83	1	the	the	DET
ajis02-913	83	2	banking	banking	NOUN
ajis02-913	83	3	industry	industry	NOUN
ajis02-913	83	4	is	be	AUX
ajis02-913	83	5	renowned	renowne	VERB
ajis02-913	83	6	for	for	ADP
ajis02-913	83	7	its	its	PRON
ajis02-913	83	8	innovation	innovation	NOUN
ajis02-913	83	9	in	in	ADP
ajis02-913	83	10	service	service	NOUN
ajis02-913	83	11	delivery	delivery	NOUN
ajis02-913	83	12	and	and	CCONJ
ajis02-913	83	13	distribution	distribution	NOUN
ajis02-913	83	14	and	and	CCONJ
ajis02-913	83	15	this	this	PRON
ajis02-913	83	16	has	have	AUX
ajis02-913	83	17	been	be	AUX
ajis02-913	83	18	a	a	DET
ajis02-913	83	19	method	method	NOUN
ajis02-913	83	20	of	of	ADP
ajis02-913	83	21	differentiation	differentiation	NOUN
ajis02-913	83	22	in	in	ADP
ajis02-913	83	23	the	the	DET
ajis02-913	83	24	industry	industry	NOUN
ajis02-913	83	25	for	for	ADP
ajis02-913	83	26	decades	decade	NOUN
ajis02-913	83	27	.	.	PUNCT
ajis02-913	84	1	in	in	ADP
ajis02-913	84	2	order	order	NOUN
ajis02-913	84	3	to	to	PART
ajis02-913	84	4	ensure	ensure	VERB
ajis02-913	84	5	that	that	SCONJ
ajis02-913	84	6	banks	bank	NOUN
ajis02-913	84	7	remain	remain	VERB
ajis02-913	84	8	competitive	competitive	ADJ
ajis02-913	84	9	,	,	PUNCT
ajis02-913	84	10	alternative	alternative	ADJ
ajis02-913	84	11	means	mean	NOUN
ajis02-913	84	12	of	of	ADP
ajis02-913	84	13	distributing	distribute	VERB
ajis02-913	84	14	banking	banking	NOUN
ajis02-913	84	15	products	product	NOUN
ajis02-913	84	16	have	have	AUX
ajis02-913	84	17	been	be	AUX
ajis02-913	84	18	considered	consider	VERB
ajis02-913	84	19	for	for	ADP
ajis02-913	84	20	many	many	ADJ
ajis02-913	84	21	years	year	NOUN
ajis02-913	84	22	(	(	PUNCT
ajis02-913	84	23	pikkarainen	pikkarainen	NOUN
ajis02-913	84	24	,	,	PUNCT
ajis02-913	84	25	pikkarainen	pikkarainen	NOUN
ajis02-913	84	26	,	,	PUNCT
ajis02-913	84	27	karjaluoto	karjaluoto	NOUN
ajis02-913	84	28	and	and	CCONJ
ajis02-913	84	29	pahnila	pahnila	NOUN
ajis02-913	84	30	,	,	PUNCT
ajis02-913	84	31	2004	2004	NUM
ajis02-913	84	32	)	)	PUNCT
ajis02-913	84	33	.	.	PUNCT
ajis02-913	85	1	in	in	ADP
ajis02-913	85	2	recent	recent	ADJ
ajis02-913	85	3	years	year	NOUN
ajis02-913	85	4	,	,	PUNCT
ajis02-913	85	5	banks	bank	NOUN
ajis02-913	85	6	have	have	AUX
ajis02-913	85	7	been	be	AUX
ajis02-913	85	8	promoting	promote	VERB
ajis02-913	85	9	online	online	ADJ
ajis02-913	85	10	banking	banking	NOUN
ajis02-913	85	11	as	as	ADP
ajis02-913	85	12	a	a	DET
ajis02-913	85	13	convenience	convenience	NOUN
ajis02-913	85	14	for	for	ADP
ajis02-913	85	15	customers	customer	NOUN
ajis02-913	85	16	and	and	CCONJ
ajis02-913	85	17	for	for	ADP
ajis02-913	85	18	cost	cost	NOUN
ajis02-913	85	19	savings	saving	NOUN
ajis02-913	85	20	for	for	ADP
ajis02-913	85	21	the	the	DET
ajis02-913	85	22	banks	bank	NOUN
ajis02-913	85	23	.	.	PUNCT
ajis02-913	86	1	consequently	consequently	ADV
ajis02-913	86	2	,	,	PUNCT
ajis02-913	86	3	the	the	DET
ajis02-913	86	4	research	research	NOUN
ajis02-913	86	5	presented	present	VERB
ajis02-913	86	6	in	in	ADP
ajis02-913	86	7	this	this	DET
ajis02-913	86	8	study	study	NOUN
ajis02-913	86	9	is	be	AUX
ajis02-913	86	10	essential	essential	ADJ
ajis02-913	86	11	to	to	PART
ajis02-913	86	12	understand	understand	VERB
ajis02-913	86	13	the	the	DET
ajis02-913	86	14	impact	impact	NOUN
ajis02-913	86	15	of	of	ADP
ajis02-913	86	16	ssts	sst	NOUN
ajis02-913	86	17	on	on	ADP
ajis02-913	86	18	business	business	NOUN
ajis02-913	86	19	banking	banking	NOUN
ajis02-913	86	20	relationships	relationship	NOUN
ajis02-913	86	21	.	.	PUNCT
ajis02-913	87	1	qualitative	qualitative	ADJ
ajis02-913	87	2	research	research	NOUN
ajis02-913	87	3	methods	method	NOUN
ajis02-913	87	4	are	be	AUX
ajis02-913	87	5	appropriate	appropriate	ADJ
ajis02-913	87	6	in	in	ADP
ajis02-913	87	7	this	this	DET
ajis02-913	87	8	study	study	NOUN
ajis02-913	87	9	due	due	ADP
ajis02-913	87	10	to	to	ADP
ajis02-913	87	11	the	the	DET
ajis02-913	87	12	exploratory	exploratory	ADJ
ajis02-913	87	13	nature	nature	NOUN
ajis02-913	87	14	of	of	ADP
ajis02-913	87	15	the	the	DET
ajis02-913	87	16	work	work	NOUN
ajis02-913	87	17	.	.	PUNCT
ajis02-913	88	1	qualitative	qualitative	ADJ
ajis02-913	88	2	methods	method	NOUN
ajis02-913	88	3	can	can	AUX
ajis02-913	88	4	contribute	contribute	VERB
ajis02-913	88	5	to	to	ADP
ajis02-913	88	6	understanding	understand	VERB
ajis02-913	88	7	the	the	DET
ajis02-913	88	8	way	way	NOUN
ajis02-913	88	9	managers	manager	NOUN
ajis02-913	88	10	interact	interact	VERB
ajis02-913	88	11	with	with	ADP
ajis02-913	88	12	other	other	ADJ
ajis02-913	88	13	players	player	NOUN
ajis02-913	88	14	in	in	ADP
ajis02-913	88	15	the	the	DET
ajis02-913	88	16	market	market	NOUN
ajis02-913	88	17	(	(	PUNCT
ajis02-913	88	18	o'donnell	o'donnell	PROPN
ajis02-913	88	19	and	and	CCONJ
ajis02-913	88	20	cummins	cummin	NOUN
ajis02-913	88	21	,	,	PUNCT
ajis02-913	88	22	1999	1999	NUM
ajis02-913	88	23	)	)	PUNCT
ajis02-913	88	24	and	and	CCONJ
ajis02-913	88	25	are	be	AUX
ajis02-913	88	26	appropriate	appropriate	ADJ
ajis02-913	88	27	for	for	ADP
ajis02-913	88	28	exploring	explore	VERB
ajis02-913	88	29	relationships	relationship	NOUN
ajis02-913	88	30	.	.	PUNCT
ajis02-913	89	1	with	with	ADP
ajis02-913	89	2	a	a	DET
ajis02-913	89	3	gap	gap	NOUN
ajis02-913	89	4	in	in	ADP
ajis02-913	89	5	the	the	DET
ajis02-913	89	6	existing	exist	VERB
ajis02-913	89	7	research	research	NOUN
ajis02-913	89	8	,	,	PUNCT
ajis02-913	89	9	it	it	PRON
ajis02-913	89	10	is	be	AUX
ajis02-913	89	11	necessary	necessary	ADJ
ajis02-913	89	12	to	to	PART
ajis02-913	89	13	consider	consider	VERB
ajis02-913	89	14	the	the	DET
ajis02-913	89	15	area	area	NOUN
ajis02-913	89	16	from	from	ADP
ajis02-913	89	17	an	an	DET
ajis02-913	89	18	exploratory	exploratory	ADJ
ajis02-913	89	19	perspective	perspective	NOUN
ajis02-913	89	20	,	,	PUNCT
ajis02-913	89	21	calling	call	VERB
ajis02-913	89	22	for	for	ADP
ajis02-913	89	23	the	the	DET
ajis02-913	89	24	use	use	NOUN
ajis02-913	89	25	of	of	ADP
ajis02-913	89	26	qualitative	qualitative	ADJ
ajis02-913	89	27	research	research	NOUN
ajis02-913	89	28	methods	method	NOUN
ajis02-913	89	29	.	.	PUNCT
ajis02-913	90	1	semi	semi	ADJ
ajis02-913	90	2	-	-	ADJ
ajis02-913	90	3	structured	structured	ADJ
ajis02-913	90	4	interviews	interview	NOUN
ajis02-913	90	5	were	be	AUX
ajis02-913	90	6	utilised	utilise	VERB
ajis02-913	90	7	to	to	PART
ajis02-913	90	8	collect	collect	VERB
ajis02-913	90	9	data	datum	NOUN
ajis02-913	90	10	because	because	SCONJ
ajis02-913	90	11	they	they	PRON
ajis02-913	90	12	give	give	VERB
ajis02-913	90	13	an	an	DET
ajis02-913	90	14	insight	insight	NOUN
ajis02-913	90	15	into	into	ADP
ajis02-913	90	16	an	an	DET
ajis02-913	90	17	individual	individual	NOUN
ajis02-913	90	18	’s	’s	PART
ajis02-913	90	19	behaviour	behaviour	NOUN
ajis02-913	90	20	and	and	CCONJ
ajis02-913	90	21	attitudes	attitude	NOUN
ajis02-913	90	22	(	(	PUNCT
ajis02-913	90	23	tull	tull	NOUN
ajis02-913	90	24	and	and	CCONJ
ajis02-913	90	25	hawkins	hawkin	NOUN
ajis02-913	90	26	,	,	PUNCT
ajis02-913	90	27	1990	1990	NUM
ajis02-913	90	28	)	)	PUNCT
ajis02-913	90	29	and	and	CCONJ
ajis02-913	90	30	are	be	AUX
ajis02-913	90	31	effective	effective	ADJ
ajis02-913	90	32	for	for	ADP
ajis02-913	90	33	collecting	collect	VERB
ajis02-913	90	34	data	datum	NOUN
ajis02-913	90	35	from	from	ADP
ajis02-913	90	36	business	business	NOUN
ajis02-913	90	37	customers	customer	NOUN
ajis02-913	90	38	(	(	PUNCT
ajis02-913	90	39	curran	curran	NOUN
ajis02-913	90	40	and	and	CCONJ
ajis02-913	90	41	blackburn	blackburn	NOUN
ajis02-913	90	42	,	,	PUNCT
ajis02-913	90	43	2001	2001	NUM
ajis02-913	90	44	)	)	PUNCT
ajis02-913	90	45	.	.	PUNCT
ajis02-913	91	1	table	table	NOUN
ajis02-913	91	2	2	2	NUM
ajis02-913	91	3	indicates	indicate	VERB
ajis02-913	91	4	which	which	DET
ajis02-913	91	5	methods	method	NOUN
ajis02-913	91	6	have	have	AUX
ajis02-913	91	7	been	be	AUX
ajis02-913	91	8	utilised	utilise	VERB
ajis02-913	91	9	in	in	ADP
ajis02-913	91	10	the	the	DET
ajis02-913	91	11	past	past	NOUN
ajis02-913	91	12	in	in	ADP
ajis02-913	91	13	previous	previous	ADJ
ajis02-913	91	14	studies	study	NOUN
ajis02-913	91	15	in	in	ADP
ajis02-913	91	16	similar	similar	ADJ
ajis02-913	91	17	areas	area	NOUN
ajis02-913	91	18	:	:	PUNCT
ajis02-913	91	19	australasian	australasian	ADJ
ajis02-913	91	20	journal	journal	NOUN
ajis02-913	91	21	of	of	ADP
ajis02-913	91	22	information	information	NOUN
ajis02-913	91	23	systems	system	NOUN
ajis02-913	91	24	volume	volume	NOUN
ajis02-913	91	25	18	18	NUM
ajis02-913	91	26	number	number	NOUN
ajis02-913	91	27	3	3	NUM
ajis02-913	91	28	2014	2014	NUM
ajis02-913	91	29	11	11	NUM
ajis02-913	91	30	authors	author	NOUN
ajis02-913	91	31	focus	focus	VERB
ajis02-913	91	32	of	of	ADP
ajis02-913	91	33	study	study	NOUN
ajis02-913	91	34	method	method	NOUN
ajis02-913	91	35	/	/	SYM
ajis02-913	91	36	s	s	VERB
ajis02-913	91	37	utilised	utilise	VERB
ajis02-913	91	38	pujari	pujari	NOUN
ajis02-913	91	39	,	,	PUNCT
ajis02-913	91	40	2004	2004	NUM
ajis02-913	91	41	self	self	NOUN
ajis02-913	91	42	-	-	PUNCT
ajis02-913	91	43	service	service	NOUN
ajis02-913	91	44	encounters	encounter	NOUN
ajis02-913	91	45	,	,	PUNCT
ajis02-913	91	46	b2b	b2b	NOUN
ajis02-913	91	47	satisfaction	satisfaction	NOUN
ajis02-913	91	48	and	and	CCONJ
ajis02-913	91	49	dissatisfaction	dissatisfaction	NOUN
ajis02-913	91	50	critical	critical	ADJ
ajis02-913	91	51	incident	incident	NOUN
ajis02-913	91	52	method	method	PROPN
ajis02-913	91	53	joseph	joseph	PROPN
ajis02-913	91	54	,	,	PUNCT
ajis02-913	91	55	mcclure	mcclure	PROPN
ajis02-913	91	56	and	and	CCONJ
ajis02-913	91	57	joseph	joseph	PROPN
ajis02-913	91	58	,	,	PUNCT
ajis02-913	91	59	1999	1999	NUM
ajis02-913	91	60	service	service	NOUN
ajis02-913	91	61	quality	quality	NOUN
ajis02-913	91	62	in	in	ADP
ajis02-913	91	63	the	the	DET
ajis02-913	91	64	banking	banking	NOUN
ajis02-913	91	65	sector	sector	NOUN
ajis02-913	91	66	focus	focus	NOUN
ajis02-913	91	67	groups	group	NOUN
ajis02-913	91	68	lang	lang	PROPN
ajis02-913	91	69	and	and	CCONJ
ajis02-913	91	70	colgate	colgate	PROPN
ajis02-913	91	71	,	,	PUNCT
ajis02-913	91	72	1993	1993	NUM
ajis02-913	91	73	banking	banking	NOUN
ajis02-913	91	74	–	–	PUNCT
ajis02-913	91	75	personal	personal	ADJ
ajis02-913	91	76	bankers	banker	NOUN
ajis02-913	91	77	quantitative	quantitative	ADJ
ajis02-913	91	78	only	only	ADV
ajis02-913	91	79	–	–	PUNCT
ajis02-913	91	80	survey	survey	NOUN
ajis02-913	91	81	mulligan	mulligan	PROPN
ajis02-913	91	82	and	and	CCONJ
ajis02-913	91	83	gordon	gordon	PROPN
ajis02-913	91	84	,	,	PUNCT
ajis02-913	91	85	2002	2002	NUM
ajis02-913	91	86	the	the	DET
ajis02-913	91	87	role	role	NOUN
ajis02-913	91	88	it	it	PRON
ajis02-913	91	89	plays	play	VERB
ajis02-913	91	90	in	in	ADP
ajis02-913	91	91	supporting	support	VERB
ajis02-913	91	92	relationships	relationship	NOUN
ajis02-913	91	93	between	between	ADP
ajis02-913	91	94	customers	customer	NOUN
ajis02-913	91	95	and	and	CCONJ
ajis02-913	91	96	marketers	marketer	NOUN
ajis02-913	91	97	in	in	ADP
ajis02-913	91	98	the	the	DET
ajis02-913	91	99	financial	financial	ADJ
ajis02-913	91	100	services	service	NOUN
ajis02-913	91	101	industry	industry	NOUN
ajis02-913	91	102	personal	personal	ADJ
ajis02-913	91	103	bankers	banker	NOUN
ajis02-913	91	104	personal	personal	ADJ
ajis02-913	91	105	interviews	interview	NOUN
ajis02-913	91	106	of	of	ADP
ajis02-913	91	107	banks	bank	NOUN
ajis02-913	91	108	chan	chan	PROPN
ajis02-913	91	109	and	and	CCONJ
ajis02-913	91	110	lee	lee	PROPN
ajis02-913	91	111	,	,	PUNCT
ajis02-913	91	112	2002	2002	NUM
ajis02-913	91	113	e	e	X
ajis02-913	91	114	-	-	NOUN
ajis02-913	91	115	procurement	procurement	ADJ
ajis02-913	91	116	adoption	adoption	NOUN
ajis02-913	91	117	by	by	ADP
ajis02-913	91	118	smes	sme	NOUN
ajis02-913	91	119	case	case	NOUN
ajis02-913	91	120	study	study	NOUN
ajis02-913	91	121	interviews	interview	NOUN
ajis02-913	91	122	with	with	ADP
ajis02-913	91	123	small	small	ADJ
ajis02-913	91	124	businesses	business	NOUN
ajis02-913	91	125	;	;	PUNCT
ajis02-913	91	126	observation	observation	NOUN
ajis02-913	91	127	;	;	PUNCT
ajis02-913	91	128	document	document	NOUN
ajis02-913	91	129	review	review	NOUN
ajis02-913	91	130	walker	walker	PROPN
ajis02-913	91	131	,	,	PUNCT
ajis02-913	91	132	craig	craig	PROPN
ajis02-913	91	133	-	-	PUNCT
ajis02-913	91	134	lees	lee	NOUN
ajis02-913	91	135	,	,	PUNCT
ajis02-913	91	136	hecker	hecker	NOUN
ajis02-913	91	137	and	and	CCONJ
ajis02-913	91	138	francis	francis	PROPN
ajis02-913	91	139	,	,	PUNCT
ajis02-913	91	140	2002	2002	NUM
ajis02-913	91	141	adoption	adoption	NOUN
ajis02-913	91	142	of	of	ADP
ajis02-913	91	143	technology	technology	NOUN
ajis02-913	91	144	enabled	enable	VERB
ajis02-913	91	145	service	service	NOUN
ajis02-913	91	146	delivery	delivery	NOUN
ajis02-913	91	147	b2c	b2c	NOUN
ajis02-913	91	148	focus	focus	NOUN
ajis02-913	91	149	groups	group	NOUN
ajis02-913	91	150	durvasula	durvasula	PROPN
ajis02-913	91	151	,	,	PUNCT
ajis02-913	91	152	lysonski	lysonski	PROPN
ajis02-913	91	153	and	and	CCONJ
ajis02-913	91	154	mehta	mehta	PROPN
ajis02-913	91	155	,	,	PUNCT
ajis02-913	91	156	2000	2000	NUM
ajis02-913	91	157	b2b	b2b	NOUN
ajis02-913	91	158	relationship	relationship	NOUN
ajis02-913	91	159	marketing	marketing	NOUN
ajis02-913	91	160	–	–	PUNCT
ajis02-913	91	161	ocean	ocean	NOUN
ajis02-913	91	162	shipping	ship	VERB
ajis02-913	91	163	quantitative	quantitative	ADJ
ajis02-913	91	164	only	only	ADJ
ajis02-913	91	165	survey	survey	NOUN
ajis02-913	91	166	meuter	meuter	NOUN
ajis02-913	91	167	,	,	PUNCT
ajis02-913	91	168	bitner	bitner	NOUN
ajis02-913	91	169	,	,	PUNCT
ajis02-913	91	170	ostrom	ostrom	NOUN
ajis02-913	91	171	and	and	CCONJ
ajis02-913	91	172	brown	brown	ADJ
ajis02-913	91	173	,	,	PUNCT
ajis02-913	91	174	2005	2005	NUM
ajis02-913	91	175	focus	focus	VERB
ajis02-913	91	176	on	on	ADP
ajis02-913	91	177	trial	trial	NOUN
ajis02-913	91	178	of	of	ADP
ajis02-913	91	179	ssts	sst	NOUN
ajis02-913	91	180	innovation	innovation	NOUN
ajis02-913	91	181	adoption	adoption	NOUN
ajis02-913	91	182	focus	focus	VERB
ajis02-913	91	183	quantitativesurvey	quantitativesurvey	NOUN
ajis02-913	91	184	of	of	ADP
ajis02-913	91	185	groups	group	NOUN
ajis02-913	91	186	who	who	PRON
ajis02-913	91	187	have	have	AUX
ajis02-913	91	188	used	use	VERB
ajis02-913	91	189	the	the	DET
ajis02-913	91	190	technology	technology	NOUN
ajis02-913	91	191	vs.	vs.	ADP
ajis02-913	91	192	those	those	PRON
ajis02-913	91	193	who	who	PRON
ajis02-913	91	194	have	have	AUX
ajis02-913	91	195	not	not	PART
ajis02-913	91	196	table	table	VERB
ajis02-913	91	197	2	2	NUM
ajis02-913	91	198	:	:	PUNCT
ajis02-913	91	199	review	review	NOUN
ajis02-913	91	200	of	of	ADP
ajis02-913	91	201	previous	previous	ADJ
ajis02-913	91	202	studies	study	NOUN
ajis02-913	91	203	’	'	PUNCT
ajis02-913	91	204	methods	method	NOUN
ajis02-913	91	205	as	as	SCONJ
ajis02-913	91	206	indicated	indicate	VERB
ajis02-913	91	207	in	in	ADP
ajis02-913	91	208	the	the	DET
ajis02-913	91	209	table	table	NOUN
ajis02-913	91	210	above	above	ADV
ajis02-913	91	211	,	,	PUNCT
ajis02-913	91	212	researchers	researcher	NOUN
ajis02-913	91	213	have	have	AUX
ajis02-913	91	214	previously	previously	ADV
ajis02-913	91	215	use	use	VERB
ajis02-913	91	216	a	a	DET
ajis02-913	91	217	variety	variety	NOUN
ajis02-913	91	218	of	of	ADP
ajis02-913	91	219	methods	method	NOUN
ajis02-913	91	220	for	for	ADP
ajis02-913	91	221	collecting	collect	VERB
ajis02-913	91	222	data	datum	NOUN
ajis02-913	91	223	in	in	ADP
ajis02-913	91	224	similar	similar	ADJ
ajis02-913	91	225	studies	study	NOUN
ajis02-913	91	226	.	.	PUNCT
ajis02-913	92	1	while	while	SCONJ
ajis02-913	92	2	there	there	PRON
ajis02-913	92	3	are	be	VERB
ajis02-913	92	4	advantages	advantage	NOUN
ajis02-913	92	5	to	to	ADP
ajis02-913	92	6	various	various	ADJ
ajis02-913	92	7	methods	method	NOUN
ajis02-913	92	8	,	,	PUNCT
ajis02-913	92	9	it	it	PRON
ajis02-913	92	10	was	be	AUX
ajis02-913	92	11	deemed	deem	VERB
ajis02-913	92	12	most	most	ADV
ajis02-913	92	13	appropriate	appropriate	ADJ
ajis02-913	92	14	to	to	PART
ajis02-913	92	15	use	use	VERB
ajis02-913	92	16	semi	semi	ADJ
ajis02-913	92	17	-	-	ADJ
ajis02-913	92	18	structured	structured	ADJ
ajis02-913	92	19	interviews	interview	NOUN
ajis02-913	92	20	,	,	PUNCT
ajis02-913	92	21	because	because	SCONJ
ajis02-913	92	22	of	of	ADP
ajis02-913	92	23	privacy	privacy	NOUN
ajis02-913	92	24	and	and	CCONJ
ajis02-913	92	25	security	security	NOUN
ajis02-913	92	26	concerns	concern	NOUN
ajis02-913	92	27	and	and	CCONJ
ajis02-913	92	28	to	to	PART
ajis02-913	92	29	obtain	obtain	VERB
ajis02-913	92	30	a	a	DET
ajis02-913	92	31	more	more	ADV
ajis02-913	92	32	indepth	indepth	ADJ
ajis02-913	92	33	response	response	NOUN
ajis02-913	92	34	.	.	PUNCT
ajis02-913	93	1	table	table	NOUN
ajis02-913	93	2	3	3	NUM
ajis02-913	93	3	indicates	indicate	VERB
ajis02-913	93	4	a	a	DET
ajis02-913	93	5	summary	summary	NOUN
ajis02-913	93	6	of	of	ADP
ajis02-913	93	7	the	the	DET
ajis02-913	93	8	respondents	respondent	NOUN
ajis02-913	93	9	.	.	PUNCT
ajis02-913	94	1	australasian	australasian	ADJ
ajis02-913	94	2	journal	journal	NOUN
ajis02-913	94	3	of	of	ADP
ajis02-913	94	4	information	information	NOUN
ajis02-913	94	5	systems	system	NOUN
ajis02-913	94	6	volume	volume	NOUN
ajis02-913	94	7	18	18	NUM
ajis02-913	94	8	number	number	NOUN
ajis02-913	94	9	3	3	NUM
ajis02-913	94	10	2014	2014	NUM
ajis02-913	94	11	12	12	NUM
ajis02-913	94	12	respondent	respondent	NOUN
ajis02-913	94	13	profile	profile	NOUN
ajis02-913	94	14	n=	n=	ADJ
ajis02-913	94	15	banks	bank	NOUN
ajis02-913	94	16	interviewed	interview	VERB
ajis02-913	94	17	n	n	PROPN
ajis02-913	94	18	=	=	SYM
ajis02-913	94	19	6	6	NUM
ajis02-913	94	20	business	business	NOUN
ajis02-913	94	21	customers	customer	NOUN
ajis02-913	94	22	interviewed	interview	VERB
ajis02-913	94	23	n	n	PROPN
ajis02-913	94	24	=	=	SYM
ajis02-913	94	25	25	25	NUM
ajis02-913	94	26	decision	decision	NOUN
ajis02-913	94	27	makers	maker	NOUN
ajis02-913	94	28	n	n	NOUN
ajis02-913	94	29	=	=	SYM
ajis02-913	94	30	13	13	NUM
ajis02-913	94	31	users	user	NOUN
ajis02-913	94	32	n	n	ADP
ajis02-913	94	33	=	=	SYM
ajis02-913	94	34	12	12	NUM
ajis02-913	94	35	transaction	transaction	NOUN
ajis02-913	94	36	-	-	PUNCT
ajis02-913	94	37	oriented	orient	VERB
ajis02-913	94	38	customers	customer	NOUN
ajis02-913	94	39	n	n	PROPN
ajis02-913	94	40	=	=	SYM
ajis02-913	94	41	13	13	NUM
ajis02-913	94	42	relationship	relationship	NOUN
ajis02-913	94	43	-	-	PUNCT
ajis02-913	94	44	oriented	orient	VERB
ajis02-913	94	45	customers	customer	NOUN
ajis02-913	94	46	n	n	NOUN
ajis02-913	94	47	=	=	SYM
ajis02-913	94	48	12	12	NUM
ajis02-913	94	49	small	small	ADJ
ajis02-913	94	50	organisations	organisation	NOUN
ajis02-913	94	51	n	n	NOUN
ajis02-913	94	52	=	=	SYM
ajis02-913	94	53	13	13	NUM
ajis02-913	94	54	medium	medium	NOUN
ajis02-913	94	55	organisations	organisation	NOUN
ajis02-913	94	56	n	n	NOUN
ajis02-913	94	57	=	=	SYM
ajis02-913	94	58	7	7	NUM
ajis02-913	94	59	large	large	ADJ
ajis02-913	94	60	organisations	organisation	NOUN
ajis02-913	94	61	n	n	NOUN
ajis02-913	94	62	=	=	SYM
ajis02-913	94	63	5	5	NUM
ajis02-913	94	64	table	table	NOUN
ajis02-913	94	65	3	3	NUM
ajis02-913	94	66	:	:	PUNCT
ajis02-913	94	67	respondents	respondent	NOUN
ajis02-913	94	68	for	for	ADP
ajis02-913	94	69	the	the	DET
ajis02-913	94	70	study	study	NOUN
ajis02-913	94	71	during	during	ADP
ajis02-913	94	72	the	the	DET
ajis02-913	94	73	analysis	analysis	NOUN
ajis02-913	94	74	process	process	NOUN
ajis02-913	94	75	,	,	PUNCT
ajis02-913	94	76	the	the	DET
ajis02-913	94	77	twenty	twenty	NUM
ajis02-913	94	78	-	-	PUNCT
ajis02-913	94	79	five	five	NUM
ajis02-913	94	80	business	business	NOUN
ajis02-913	94	81	customer	customer	NOUN
ajis02-913	94	82	respondents	respondent	NOUN
ajis02-913	94	83	were	be	AUX
ajis02-913	94	84	categorised	categorise	VERB
ajis02-913	94	85	by	by	ADP
ajis02-913	94	86	the	the	DET
ajis02-913	94	87	business	business	NOUN
ajis02-913	94	88	customers	customer	NOUN
ajis02-913	94	89	’	'	PUNCT
ajis02-913	94	90	role	role	NOUN
ajis02-913	94	91	with	with	ADP
ajis02-913	94	92	the	the	DET
ajis02-913	94	93	banking	banking	NOUN
ajis02-913	94	94	institution	institution	NOUN
ajis02-913	94	95	into	into	ADP
ajis02-913	94	96	the	the	DET
ajis02-913	94	97	role	role	NOUN
ajis02-913	94	98	of	of	ADP
ajis02-913	94	99	‘	'	PUNCT
ajis02-913	94	100	decision	decision	NOUN
ajis02-913	94	101	maker	maker	NOUN
ajis02-913	94	102	’	'	PUNCT
ajis02-913	94	103	or	or	CCONJ
ajis02-913	94	104	‘	'	PUNCT
ajis02-913	94	105	user	user	NOUN
ajis02-913	94	106	’	'	PUNCT
ajis02-913	94	107	.	.	PUNCT
ajis02-913	95	1	this	this	PRON
ajis02-913	95	2	was	be	AUX
ajis02-913	95	3	particularly	particularly	ADV
ajis02-913	95	4	important	important	ADJ
ajis02-913	95	5	due	due	ADP
ajis02-913	95	6	to	to	ADP
ajis02-913	95	7	the	the	DET
ajis02-913	95	8	differences	difference	NOUN
ajis02-913	95	9	in	in	ADP
ajis02-913	95	10	the	the	DET
ajis02-913	95	11	two	two	NUM
ajis02-913	95	12	categories	category	NOUN
ajis02-913	95	13	of	of	ADP
ajis02-913	95	14	users	user	NOUN
ajis02-913	95	15	(	(	PUNCT
ajis02-913	95	16	zaltman	zaltman	NOUN
ajis02-913	95	17	,	,	PUNCT
ajis02-913	95	18	duncan	duncan	PROPN
ajis02-913	95	19	and	and	CCONJ
ajis02-913	95	20	holbeck	holbeck	PROPN
ajis02-913	95	21	1973	1973	NUM
ajis02-913	95	22	;	;	PUNCT
ajis02-913	95	23	leonard	leonard	PROPN
ajis02-913	95	24	-	-	PUNCT
ajis02-913	95	25	barton	barton	PROPN
ajis02-913	95	26	and	and	CCONJ
ajis02-913	95	27	deschamps	deschamp	NOUN
ajis02-913	95	28	1988	1988	NUM
ajis02-913	95	29	;	;	PUNCT
ajis02-913	95	30	gallivan	gallivan	NOUN
ajis02-913	95	31	2001	2001	NUM
ajis02-913	95	32	)	)	PUNCT
ajis02-913	95	33	.	.	PUNCT
ajis02-913	96	1	while	while	SCONJ
ajis02-913	96	2	a	a	DET
ajis02-913	96	3	decision	decision	NOUN
ajis02-913	96	4	maker	maker	NOUN
ajis02-913	96	5	invariably	invariably	ADV
ajis02-913	96	6	utilised	utilise	VERB
ajis02-913	96	7	banking	banking	NOUN
ajis02-913	96	8	services	service	NOUN
ajis02-913	96	9	,	,	PUNCT
ajis02-913	96	10	they	they	PRON
ajis02-913	96	11	were	be	AUX
ajis02-913	96	12	also	also	ADV
ajis02-913	96	13	the	the	DET
ajis02-913	96	14	person	person	NOUN
ajis02-913	96	15	in	in	ADP
ajis02-913	96	16	the	the	DET
ajis02-913	96	17	organisation	organisation	NOUN
ajis02-913	96	18	who	who	PRON
ajis02-913	96	19	selected	select	VERB
ajis02-913	96	20	the	the	DET
ajis02-913	96	21	bank	bank	NOUN
ajis02-913	96	22	the	the	DET
ajis02-913	96	23	business	business	NOUN
ajis02-913	96	24	banked	bank	VERB
ajis02-913	96	25	with	with	ADP
ajis02-913	96	26	and	and	CCONJ
ajis02-913	96	27	,	,	PUNCT
ajis02-913	96	28	in	in	ADP
ajis02-913	96	29	many	many	ADJ
ajis02-913	96	30	cases	case	NOUN
ajis02-913	96	31	,	,	PUNCT
ajis02-913	96	32	had	have	VERB
ajis02-913	96	33	more	more	ADJ
ajis02-913	96	34	control	control	NOUN
ajis02-913	96	35	over	over	ADP
ajis02-913	96	36	the	the	DET
ajis02-913	96	37	tools	tool	NOUN
ajis02-913	96	38	used	use	VERB
ajis02-913	96	39	in	in	ADP
ajis02-913	96	40	banking	banking	NOUN
ajis02-913	96	41	.	.	PUNCT
ajis02-913	97	1	data	datum	NOUN
ajis02-913	97	2	was	be	AUX
ajis02-913	97	3	analysed	analyse	VERB
ajis02-913	97	4	both	both	CCONJ
ajis02-913	97	5	manually	manually	ADV
ajis02-913	97	6	through	through	ADP
ajis02-913	97	7	thematic	thematic	ADJ
ajis02-913	97	8	analysis	analysis	NOUN
ajis02-913	97	9	and	and	CCONJ
ajis02-913	97	10	by	by	ADP
ajis02-913	97	11	the	the	DET
ajis02-913	97	12	computer	computer	NOUN
ajis02-913	97	13	programs	program	NOUN
ajis02-913	97	14	nvivo	nvivo	ADJ
ajis02-913	97	15	and	and	CCONJ
ajis02-913	97	16	leximancer	leximancer	NOUN
ajis02-913	97	17	.	.	PUNCT
ajis02-913	98	1	nvivo	nvivo	PROPN
ajis02-913	98	2	requires	require	VERB
ajis02-913	98	3	the	the	DET
ajis02-913	98	4	researcher	researcher	NOUN
ajis02-913	98	5	to	to	PART
ajis02-913	98	6	conduct	conduct	VERB
ajis02-913	98	7	coding	code	VERB
ajis02-913	98	8	in	in	ADP
ajis02-913	98	9	the	the	DET
ajis02-913	98	10	initial	initial	ADJ
ajis02-913	98	11	stages	stage	NOUN
ajis02-913	98	12	,	,	PUNCT
ajis02-913	98	13	while	while	SCONJ
ajis02-913	98	14	leximancer	leximancer	NOUN
ajis02-913	98	15	develops	develop	VERB
ajis02-913	98	16	codes	code	NOUN
ajis02-913	98	17	and	and	CCONJ
ajis02-913	98	18	maps	map	NOUN
ajis02-913	98	19	based	base	VERB
ajis02-913	98	20	on	on	ADP
ajis02-913	98	21	these	these	DET
ajis02-913	98	22	codes	code	NOUN
ajis02-913	98	23	through	through	ADP
ajis02-913	98	24	its	its	PRON
ajis02-913	98	25	thesaurus	thesaurus	NOUN
ajis02-913	98	26	of	of	ADP
ajis02-913	98	27	terms	term	NOUN
ajis02-913	98	28	.	.	PUNCT
ajis02-913	99	1	both	both	DET
ajis02-913	99	2	computer	computer	NOUN
ajis02-913	99	3	programs	program	NOUN
ajis02-913	99	4	were	be	AUX
ajis02-913	99	5	used	use	VERB
ajis02-913	99	6	due	due	ADP
ajis02-913	99	7	to	to	ADP
ajis02-913	99	8	the	the	DET
ajis02-913	99	9	advantages	advantage	NOUN
ajis02-913	99	10	of	of	ADP
ajis02-913	99	11	both	both	PRON
ajis02-913	99	12	and	and	CCONJ
ajis02-913	99	13	also	also	ADV
ajis02-913	99	14	to	to	PART
ajis02-913	99	15	allow	allow	VERB
ajis02-913	99	16	for	for	ADP
ajis02-913	99	17	a	a	DET
ajis02-913	99	18	comparison	comparison	NOUN
ajis02-913	99	19	of	of	ADP
ajis02-913	99	20	data	datum	NOUN
ajis02-913	99	21	analysis	analysis	NOUN
ajis02-913	99	22	and	and	CCONJ
ajis02-913	99	23	more	more	ADV
ajis02-913	99	24	thorough	thorough	ADJ
ajis02-913	99	25	analysis	analysis	NOUN
ajis02-913	99	26	of	of	ADP
ajis02-913	99	27	the	the	DET
ajis02-913	99	28	data	datum	NOUN
ajis02-913	99	29	.	.	PUNCT
ajis02-913	100	1	(	(	PUNCT
ajis02-913	100	2	a	a	DET
ajis02-913	100	3	table	table	NOUN
ajis02-913	100	4	comparing	compare	VERB
ajis02-913	100	5	the	the	DET
ajis02-913	100	6	software	software	NOUN
ajis02-913	100	7	is	be	AUX
ajis02-913	100	8	provided	provide	VERB
ajis02-913	100	9	in	in	ADP
ajis02-913	100	10	appendix	appendix	NOUN
ajis02-913	100	11	one	one	NUM
ajis02-913	100	12	)	)	PUNCT
ajis02-913	100	13	.	.	PUNCT
ajis02-913	101	1	findings	finding	NOUN
ajis02-913	101	2	and	and	CCONJ
ajis02-913	101	3	implications	implication	NOUN
ajis02-913	101	4	for	for	ADP
ajis02-913	101	5	some	some	DET
ajis02-913	101	6	respondents	respondent	NOUN
ajis02-913	101	7	,	,	PUNCT
ajis02-913	101	8	loyalty	loyalty	NOUN
ajis02-913	101	9	to	to	ADP
ajis02-913	101	10	a	a	DET
ajis02-913	101	11	company	company	NOUN
ajis02-913	101	12	’s	’s	PART
ajis02-913	101	13	bank	bank	NOUN
ajis02-913	101	14	was	be	AUX
ajis02-913	101	15	established	establish	VERB
ajis02-913	101	16	through	through	ADP
ajis02-913	101	17	the	the	DET
ajis02-913	101	18	bank	bank	NOUN
ajis02-913	101	19	developing	develop	VERB
ajis02-913	101	20	a	a	DET
ajis02-913	101	21	thorough	thorough	ADJ
ajis02-913	101	22	understanding	understanding	NOUN
ajis02-913	101	23	of	of	ADP
ajis02-913	101	24	their	their	PRON
ajis02-913	101	25	business	business	NOUN
ajis02-913	101	26	.	.	PUNCT
ajis02-913	102	1	this	this	PRON
ajis02-913	102	2	built	build	VERB
ajis02-913	102	3	up	up	ADP
ajis02-913	102	4	over	over	ADP
ajis02-913	102	5	time	time	NOUN
ajis02-913	102	6	through	through	ADP
ajis02-913	102	7	negotiations	negotiation	NOUN
ajis02-913	102	8	with	with	ADP
ajis02-913	102	9	the	the	DET
ajis02-913	102	10	bank	bank	NOUN
ajis02-913	102	11	.	.	PUNCT
ajis02-913	103	1	it	it	PRON
ajis02-913	103	2	was	be	AUX
ajis02-913	103	3	evident	evident	ADJ
ajis02-913	103	4	that	that	SCONJ
ajis02-913	103	5	the	the	DET
ajis02-913	103	6	relationship	relationship	NOUN
ajis02-913	103	7	exists	exist	VERB
ajis02-913	103	8	between	between	ADP
ajis02-913	103	9	the	the	DET
ajis02-913	103	10	business	business	NOUN
ajis02-913	103	11	customer	customer	NOUN
ajis02-913	103	12	and	and	CCONJ
ajis02-913	103	13	the	the	DET
ajis02-913	103	14	business	business	NOUN
ajis02-913	103	15	banker	banker	NOUN
ajis02-913	103	16	.	.	PUNCT
ajis02-913	104	1	if	if	SCONJ
ajis02-913	104	2	either	either	DET
ajis02-913	104	3	party	party	NOUN
ajis02-913	104	4	changed	change	VERB
ajis02-913	104	5	,	,	PUNCT
ajis02-913	104	6	the	the	DET
ajis02-913	104	7	loyalty	loyalty	NOUN
ajis02-913	104	8	may	may	AUX
ajis02-913	104	9	no	no	ADV
ajis02-913	104	10	longer	long	ADV
ajis02-913	104	11	exist	exist	VERB
ajis02-913	104	12	.	.	PUNCT
ajis02-913	105	1	in	in	ADP
ajis02-913	105	2	general	general	ADJ
ajis02-913	105	3	,	,	PUNCT
ajis02-913	105	4	decision	decision	NOUN
ajis02-913	105	5	makers	maker	NOUN
ajis02-913	105	6	were	be	AUX
ajis02-913	105	7	more	more	ADV
ajis02-913	105	8	favourable	favourable	ADJ
ajis02-913	105	9	toward	toward	ADP
ajis02-913	105	10	the	the	DET
ajis02-913	105	11	relationship	relationship	NOUN
ajis02-913	105	12	with	with	ADP
ajis02-913	105	13	the	the	DET
ajis02-913	105	14	bank	bank	NOUN
ajis02-913	105	15	,	,	PUNCT
ajis02-913	105	16	compared	compare	VERB
ajis02-913	105	17	with	with	ADP
ajis02-913	105	18	users	user	NOUN
ajis02-913	105	19	.	.	PUNCT
ajis02-913	106	1	(	(	PUNCT
ajis02-913	106	2	an	an	DET
ajis02-913	106	3	overview	overview	NOUN
ajis02-913	106	4	of	of	ADP
ajis02-913	106	5	representative	representative	ADJ
ajis02-913	106	6	quotations	quotation	NOUN
ajis02-913	106	7	and	and	CCONJ
ajis02-913	106	8	summary	summary	NOUN
ajis02-913	106	9	is	be	AUX
ajis02-913	106	10	provided	provide	VERB
ajis02-913	106	11	in	in	ADP
ajis02-913	106	12	appendix	appendix	NOUN
ajis02-913	106	13	two	two	NUM
ajis02-913	106	14	.	.	PUNCT
ajis02-913	106	15	)	)	PUNCT
ajis02-913	107	1	the	the	DET
ajis02-913	107	2	interpersonal	interpersonal	ADJ
ajis02-913	107	3	relationship	relationship	NOUN
ajis02-913	107	4	between	between	ADP
ajis02-913	107	5	banks	bank	NOUN
ajis02-913	107	6	and	and	CCONJ
ajis02-913	107	7	businesses	business	NOUN
ajis02-913	107	8	was	be	AUX
ajis02-913	107	9	identified	identify	VERB
ajis02-913	107	10	as	as	ADP
ajis02-913	107	11	being	be	AUX
ajis02-913	107	12	between	between	ADP
ajis02-913	107	13	two	two	NUM
ajis02-913	107	14	people	people	NOUN
ajis02-913	107	15	and	and	CCONJ
ajis02-913	107	16	therefore	therefore	ADV
ajis02-913	107	17	relationship	relationship	NOUN
ajis02-913	107	18	dynamics	dynamic	NOUN
ajis02-913	107	19	would	would	AUX
ajis02-913	107	20	differ	differ	VERB
ajis02-913	107	21	if	if	SCONJ
ajis02-913	107	22	another	another	DET
ajis02-913	107	23	person	person	NOUN
ajis02-913	107	24	came	come	VERB
ajis02-913	107	25	into	into	ADP
ajis02-913	107	26	the	the	DET
ajis02-913	107	27	role	role	NOUN
ajis02-913	107	28	in	in	ADP
ajis02-913	107	29	the	the	DET
ajis02-913	107	30	customer	customer	NOUN
ajis02-913	107	31	organisation	organisation	NOUN
ajis02-913	107	32	,	,	PUNCT
ajis02-913	107	33	or	or	CCONJ
ajis02-913	107	34	another	another	DET
ajis02-913	107	35	relationship	relationship	NOUN
ajis02-913	107	36	manager	manager	NOUN
ajis02-913	107	37	took	take	VERB
ajis02-913	107	38	over	over	ADP
ajis02-913	107	39	.	.	PUNCT
ajis02-913	108	1	in	in	ADP
ajis02-913	108	2	addition	addition	NOUN
ajis02-913	108	3	to	to	ADP
ajis02-913	108	4	personality	personality	NOUN
ajis02-913	108	5	and	and	CCONJ
ajis02-913	108	6	authority	authority	NOUN
ajis02-913	108	7	,	,	PUNCT
ajis02-913	108	8	respondents	respondent	NOUN
ajis02-913	108	9	stated	state	VERB
ajis02-913	108	10	that	that	SCONJ
ajis02-913	108	11	a	a	DET
ajis02-913	108	12	good	good	ADJ
ajis02-913	108	13	relationship	relationship	NOUN
ajis02-913	108	14	manager	manager	NOUN
ajis02-913	108	15	had	have	VERB
ajis02-913	108	16	a	a	DET
ajis02-913	108	17	good	good	ADJ
ajis02-913	108	18	understanding	understanding	NOUN
ajis02-913	108	19	of	of	ADP
ajis02-913	108	20	the	the	DET
ajis02-913	108	21	customer	customer	NOUN
ajis02-913	108	22	’s	’s	PART
ajis02-913	108	23	business	business	NOUN
ajis02-913	108	24	requirements	requirement	NOUN
ajis02-913	108	25	.	.	PUNCT
ajis02-913	109	1	during	during	ADP
ajis02-913	109	2	the	the	DET
ajis02-913	109	3	interviews	interview	NOUN
ajis02-913	109	4	it	it	PRON
ajis02-913	109	5	was	be	AUX
ajis02-913	109	6	discovered	discover	VERB
ajis02-913	109	7	that	that	SCONJ
ajis02-913	109	8	two	two	NUM
ajis02-913	109	9	types	type	NOUN
ajis02-913	109	10	of	of	ADP
ajis02-913	109	11	customers	customer	NOUN
ajis02-913	109	12	existed	exist	VERB
ajis02-913	109	13	–	–	PUNCT
ajis02-913	109	14	those	those	PRON
ajis02-913	109	15	who	who	PRON
ajis02-913	109	16	were	be	AUX
ajis02-913	109	17	transaction	transaction	NOUN
ajis02-913	109	18	-	-	PUNCT
ajis02-913	109	19	oriented	orient	VERB
ajis02-913	109	20	and	and	CCONJ
ajis02-913	109	21	those	those	PRON
ajis02-913	109	22	who	who	PRON
ajis02-913	109	23	were	be	AUX
ajis02-913	109	24	relationship	relationship	NOUN
ajis02-913	109	25	-	-	PUNCT
ajis02-913	109	26	oriented	orient	VERB
ajis02-913	109	27	and	and	CCONJ
ajis02-913	109	28	size	size	NOUN
ajis02-913	109	29	was	be	AUX
ajis02-913	109	30	found	find	VERB
ajis02-913	109	31	to	to	PART
ajis02-913	109	32	not	not	PART
ajis02-913	109	33	be	be	AUX
ajis02-913	109	34	an	an	DET
ajis02-913	109	35	indicator	indicator	NOUN
ajis02-913	109	36	of	of	ADP
ajis02-913	109	37	orientation	orientation	NOUN
ajis02-913	109	38	toward	toward	ADP
ajis02-913	109	39	ssts	sst	NOUN
ajis02-913	109	40	.	.	PUNCT
ajis02-913	110	1	it	it	PRON
ajis02-913	110	2	was	be	AUX
ajis02-913	110	3	found	find	VERB
ajis02-913	110	4	that	that	SCONJ
ajis02-913	110	5	both	both	PRON
ajis02-913	110	6	transaction	transaction	NOUN
ajis02-913	110	7	and	and	CCONJ
ajis02-913	110	8	relationship	relationship	NOUN
ajis02-913	110	9	-	-	PUNCT
ajis02-913	110	10	orientated	orientate	VERB
ajis02-913	110	11	customers	customer	NOUN
ajis02-913	110	12	behaved	behave	VERB
ajis02-913	110	13	differently	differently	ADV
ajis02-913	110	14	and	and	CCONJ
ajis02-913	110	15	had	have	VERB
ajis02-913	110	16	different	different	ADJ
ajis02-913	110	17	issues	issue	NOUN
ajis02-913	110	18	.	.	PUNCT
ajis02-913	111	1	australasian	australasian	ADJ
ajis02-913	111	2	journal	journal	NOUN
ajis02-913	111	3	of	of	ADP
ajis02-913	111	4	information	information	NOUN
ajis02-913	111	5	systems	system	NOUN
ajis02-913	111	6	volume	volume	NOUN
ajis02-913	111	7	18	18	NUM
ajis02-913	111	8	number	number	NOUN
ajis02-913	111	9	3	3	NUM
ajis02-913	111	10	2014	2014	NUM
ajis02-913	111	11	13	13	NUM
ajis02-913	111	12	relationships	relationship	NOUN
ajis02-913	111	13	in	in	ADP
ajis02-913	111	14	b2b	b2b	NOUN
ajis02-913	111	15	banking	banking	NOUN
ajis02-913	111	16	services	service	NOUN
ajis02-913	111	17	proposition	proposition	NOUN
ajis02-913	111	18	1	1	NUM
ajis02-913	111	19	:	:	PUNCT
ajis02-913	111	20	business	business	NOUN
ajis02-913	111	21	customers	customer	NOUN
ajis02-913	111	22	want	want	VERB
ajis02-913	111	23	relationships	relationship	NOUN
ajis02-913	111	24	with	with	ADP
ajis02-913	111	25	their	their	PRON
ajis02-913	111	26	service	service	NOUN
ajis02-913	111	27	providers	provider	NOUN
ajis02-913	111	28	the	the	DET
ajis02-913	111	29	research	research	NOUN
ajis02-913	111	30	uncovered	uncover	VERB
ajis02-913	111	31	a	a	DET
ajis02-913	111	32	new	new	ADJ
ajis02-913	111	33	contribution	contribution	NOUN
ajis02-913	111	34	to	to	ADP
ajis02-913	111	35	the	the	DET
ajis02-913	111	36	literature	literature	NOUN
ajis02-913	111	37	–	–	PUNCT
ajis02-913	111	38	while	while	SCONJ
ajis02-913	111	39	the	the	DET
ajis02-913	111	40	literature	literature	NOUN
ajis02-913	111	41	states	state	VERB
ajis02-913	111	42	that	that	SCONJ
ajis02-913	111	43	business	business	NOUN
ajis02-913	111	44	customers	customer	NOUN
ajis02-913	111	45	want	want	VERB
ajis02-913	111	46	relationships	relationship	NOUN
ajis02-913	111	47	with	with	ADP
ajis02-913	111	48	their	their	PRON
ajis02-913	111	49	service	service	NOUN
ajis02-913	111	50	providers	provider	NOUN
ajis02-913	111	51	,	,	PUNCT
ajis02-913	111	52	this	this	DET
ajis02-913	111	53	proposition	proposition	NOUN
ajis02-913	111	54	was	be	AUX
ajis02-913	111	55	deemed	deem	VERB
ajis02-913	111	56	to	to	PART
ajis02-913	111	57	be	be	AUX
ajis02-913	111	58	untrue	untrue	ADJ
ajis02-913	111	59	in	in	ADP
ajis02-913	111	60	the	the	DET
ajis02-913	111	61	context	context	NOUN
ajis02-913	111	62	of	of	ADP
ajis02-913	111	63	ssts	sst	NOUN
ajis02-913	111	64	,	,	PUNCT
ajis02-913	111	65	for	for	ADP
ajis02-913	111	66	some	some	DET
ajis02-913	111	67	customers	customer	NOUN
ajis02-913	111	68	.	.	PUNCT
ajis02-913	112	1	it	it	PRON
ajis02-913	112	2	was	be	AUX
ajis02-913	112	3	clear	clear	ADJ
ajis02-913	112	4	through	through	ADP
ajis02-913	112	5	the	the	DET
ajis02-913	112	6	research	research	NOUN
ajis02-913	112	7	that	that	PRON
ajis02-913	112	8	for	for	ADP
ajis02-913	112	9	relationship	relationship	NOUN
ajis02-913	112	10	-	-	PUNCT
ajis02-913	112	11	oriented	orient	VERB
ajis02-913	112	12	customers	customer	NOUN
ajis02-913	112	13	,	,	PUNCT
ajis02-913	112	14	transactions	transaction	NOUN
ajis02-913	112	15	can	can	AUX
ajis02-913	112	16	be	be	AUX
ajis02-913	112	17	facilitated	facilitate	VERB
ajis02-913	112	18	through	through	ADP
ajis02-913	112	19	self	self	NOUN
ajis02-913	112	20	-	-	PUNCT
ajis02-913	112	21	service	service	NOUN
ajis02-913	112	22	transactions	transaction	NOUN
ajis02-913	112	23	,	,	PUNCT
ajis02-913	112	24	but	but	CCONJ
ajis02-913	112	25	relationships	relationship	NOUN
ajis02-913	112	26	were	be	AUX
ajis02-913	112	27	essential	essential	ADJ
ajis02-913	112	28	for	for	ADP
ajis02-913	112	29	building	build	VERB
ajis02-913	112	30	loyalty	loyalty	NOUN
ajis02-913	112	31	.	.	PUNCT
ajis02-913	113	1	for	for	ADP
ajis02-913	113	2	transaction	transaction	NOUN
ajis02-913	113	3	-	-	PUNCT
ajis02-913	113	4	oriented	orient	VERB
ajis02-913	113	5	customers	customer	NOUN
ajis02-913	113	6	,	,	PUNCT
ajis02-913	113	7	however	however	ADV
ajis02-913	113	8	,	,	PUNCT
ajis02-913	113	9	interpersonal	interpersonal	ADJ
ajis02-913	113	10	contact	contact	NOUN
ajis02-913	113	11	was	be	AUX
ajis02-913	113	12	seen	see	VERB
ajis02-913	113	13	as	as	ADV
ajis02-913	113	14	unnecessary	unnecessary	ADJ
ajis02-913	113	15	as	as	SCONJ
ajis02-913	113	16	almost	almost	ADV
ajis02-913	113	17	all	all	PRON
ajis02-913	113	18	transactions	transaction	NOUN
ajis02-913	113	19	could	could	AUX
ajis02-913	113	20	be	be	AUX
ajis02-913	113	21	conducted	conduct	VERB
ajis02-913	113	22	at	at	ADP
ajis02-913	113	23	a	a	DET
ajis02-913	113	24	distance	distance	NOUN
ajis02-913	113	25	and	and	CCONJ
ajis02-913	113	26	required	require	VERB
ajis02-913	113	27	no	no	DET
ajis02-913	113	28	discussions	discussion	NOUN
ajis02-913	113	29	with	with	ADP
ajis02-913	113	30	the	the	DET
ajis02-913	113	31	bank	bank	NOUN
ajis02-913	113	32	staff	staff	NOUN
ajis02-913	113	33	unless	unless	SCONJ
ajis02-913	113	34	a	a	DET
ajis02-913	113	35	problem	problem	NOUN
ajis02-913	113	36	arose	arise	VERB
ajis02-913	113	37	.	.	PUNCT
ajis02-913	114	1	many	many	ADJ
ajis02-913	114	2	customers	customer	NOUN
ajis02-913	114	3	had	have	VERB
ajis02-913	114	4	to	to	PART
ajis02-913	114	5	go	go	VERB
ajis02-913	114	6	to	to	ADP
ajis02-913	114	7	the	the	DET
ajis02-913	114	8	branch	branch	NOUN
ajis02-913	114	9	,	,	PUNCT
ajis02-913	114	10	regardless	regardless	ADV
ajis02-913	114	11	of	of	ADP
ajis02-913	114	12	whether	whether	SCONJ
ajis02-913	114	13	they	they	PRON
ajis02-913	114	14	were	be	AUX
ajis02-913	114	15	transaction	transaction	NOUN
ajis02-913	114	16	or	or	CCONJ
ajis02-913	114	17	relationship	relationship	NOUN
ajis02-913	114	18	-	-	PUNCT
ajis02-913	114	19	oriented	orient	VERB
ajis02-913	114	20	,	,	PUNCT
ajis02-913	114	21	because	because	SCONJ
ajis02-913	114	22	they	they	PRON
ajis02-913	114	23	need	need	VERB
ajis02-913	114	24	to	to	PART
ajis02-913	114	25	deposit	deposit	VERB
ajis02-913	114	26	cash	cash	NOUN
ajis02-913	114	27	.	.	PUNCT
ajis02-913	115	1	several	several	ADJ
ajis02-913	115	2	customers	customer	NOUN
ajis02-913	115	3	explained	explain	VERB
ajis02-913	115	4	that	that	SCONJ
ajis02-913	115	5	in	in	ADP
ajis02-913	115	6	the	the	DET
ajis02-913	115	7	branch	branch	NOUN
ajis02-913	115	8	they	they	PRON
ajis02-913	115	9	were	be	AUX
ajis02-913	115	10	generally	generally	ADV
ajis02-913	115	11	not	not	PART
ajis02-913	115	12	known	know	VERB
ajis02-913	115	13	by	by	ADP
ajis02-913	115	14	the	the	DET
ajis02-913	115	15	bank	bank	NOUN
ajis02-913	115	16	staff	staff	NOUN
ajis02-913	115	17	.	.	PUNCT
ajis02-913	116	1	according	accord	VERB
ajis02-913	116	2	to	to	ADP
ajis02-913	116	3	the	the	DET
ajis02-913	116	4	data	datum	NOUN
ajis02-913	116	5	,	,	PUNCT
ajis02-913	116	6	a	a	DET
ajis02-913	116	7	relationship	relationship	NOUN
ajis02-913	116	8	banker	banker	NOUN
ajis02-913	116	9	,	,	PUNCT
ajis02-913	116	10	willing	willing	ADJ
ajis02-913	116	11	to	to	PART
ajis02-913	116	12	spend	spend	VERB
ajis02-913	116	13	time	time	NOUN
ajis02-913	116	14	to	to	PART
ajis02-913	116	15	understand	understand	VERB
ajis02-913	116	16	a	a	DET
ajis02-913	116	17	unique	unique	ADJ
ajis02-913	116	18	business	business	NOUN
ajis02-913	116	19	structure	structure	NOUN
ajis02-913	116	20	,	,	PUNCT
ajis02-913	116	21	could	could	AUX
ajis02-913	116	22	have	have	VERB
ajis02-913	116	23	considerable	considerable	ADJ
ajis02-913	116	24	influence	influence	NOUN
ajis02-913	116	25	on	on	ADP
ajis02-913	116	26	how	how	SCONJ
ajis02-913	116	27	much	much	ADJ
ajis02-913	116	28	an	an	DET
ajis02-913	116	29	organisation	organisation	NOUN
ajis02-913	116	30	was	be	AUX
ajis02-913	116	31	able	able	ADJ
ajis02-913	116	32	to	to	PART
ajis02-913	116	33	borrow	borrow	VERB
ajis02-913	116	34	and	and	CCONJ
ajis02-913	116	35	therefore	therefore	ADV
ajis02-913	116	36	had	have	VERB
ajis02-913	116	37	a	a	DET
ajis02-913	116	38	huge	huge	ADJ
ajis02-913	116	39	impact	impact	NOUN
ajis02-913	116	40	on	on	ADP
ajis02-913	116	41	business	business	NOUN
ajis02-913	116	42	growth	growth	NOUN
ajis02-913	116	43	.	.	PUNCT
ajis02-913	117	1	some	some	DET
ajis02-913	117	2	respondents	respondent	NOUN
ajis02-913	117	3	claimed	claim	VERB
ajis02-913	117	4	their	their	PRON
ajis02-913	117	5	business	business	NOUN
ajis02-913	117	6	structure	structure	NOUN
ajis02-913	117	7	allowed	allow	VERB
ajis02-913	117	8	them	they	PRON
ajis02-913	117	9	to	to	PART
ajis02-913	117	10	avoid	avoid	VERB
ajis02-913	117	11	any	any	DET
ajis02-913	117	12	real	real	ADJ
ajis02-913	117	13	relationship	relationship	NOUN
ajis02-913	117	14	with	with	ADP
ajis02-913	117	15	the	the	DET
ajis02-913	117	16	bank	bank	NOUN
ajis02-913	117	17	and	and	CCONJ
ajis02-913	117	18	focus	focus	VERB
ajis02-913	117	19	purely	purely	ADV
ajis02-913	117	20	on	on	ADP
ajis02-913	117	21	transactions	transaction	NOUN
ajis02-913	117	22	.	.	PUNCT
ajis02-913	118	1	for	for	ADP
ajis02-913	118	2	example	example	NOUN
ajis02-913	118	3	,	,	PUNCT
ajis02-913	118	4	one	one	NUM
ajis02-913	118	5	young	young	ADJ
ajis02-913	118	6	business	business	NOUN
ajis02-913	118	7	owner	owner	NOUN
ajis02-913	118	8	,	,	PUNCT
ajis02-913	118	9	in	in	ADP
ajis02-913	118	10	his	his	PRON
ajis02-913	118	11	twenties	twenty	NOUN
ajis02-913	118	12	,	,	PUNCT
ajis02-913	118	13	stated	state	VERB
ajis02-913	118	14	that	that	SCONJ
ajis02-913	118	15	he	he	PRON
ajis02-913	118	16	fell	fall	VERB
ajis02-913	118	17	into	into	ADP
ajis02-913	118	18	a	a	DET
ajis02-913	118	19	customer	customer	NOUN
ajis02-913	118	20	category	category	NOUN
ajis02-913	118	21	that	that	PRON
ajis02-913	118	22	was	be	AUX
ajis02-913	118	23	not	not	PART
ajis02-913	118	24	catered	cater	VERB
ajis02-913	118	25	for	for	ADP
ajis02-913	118	26	,	,	PUNCT
ajis02-913	118	27	as	as	SCONJ
ajis02-913	118	28	the	the	DET
ajis02-913	118	29	business	business	NOUN
ajis02-913	118	30	was	be	AUX
ajis02-913	118	31	not	not	PART
ajis02-913	118	32	of	of	ADP
ajis02-913	118	33	a	a	DET
ajis02-913	118	34	significant	significant	ADJ
ajis02-913	118	35	size	size	NOUN
ajis02-913	118	36	.	.	PUNCT
ajis02-913	119	1	he	he	PRON
ajis02-913	119	2	explained	explain	VERB
ajis02-913	119	3	that	that	SCONJ
ajis02-913	119	4	this	this	PRON
ajis02-913	119	5	was	be	AUX
ajis02-913	119	6	not	not	PART
ajis02-913	119	7	completely	completely	ADV
ajis02-913	119	8	based	base	VERB
ajis02-913	119	9	on	on	ADP
ajis02-913	119	10	his	his	PRON
ajis02-913	119	11	generation	generation	NOUN
ajis02-913	119	12	,	,	PUNCT
ajis02-913	119	13	but	but	CCONJ
ajis02-913	119	14	rather	rather	ADV
ajis02-913	119	15	about	about	ADP
ajis02-913	119	16	the	the	DET
ajis02-913	119	17	way	way	NOUN
ajis02-913	119	18	certain	certain	ADJ
ajis02-913	119	19	people	people	NOUN
ajis02-913	119	20	embrace	embrace	VERB
ajis02-913	119	21	it	it	PRON
ajis02-913	119	22	.	.	PUNCT
ajis02-913	120	1	the	the	DET
ajis02-913	120	2	banks	bank	NOUN
ajis02-913	120	3	felt	feel	VERB
ajis02-913	120	4	that	that	SCONJ
ajis02-913	120	5	relationships	relationship	NOUN
ajis02-913	120	6	were	be	AUX
ajis02-913	120	7	shifting	shift	VERB
ajis02-913	120	8	,	,	PUNCT
ajis02-913	120	9	and	and	CCONJ
ajis02-913	120	10	this	this	PRON
ajis02-913	120	11	was	be	AUX
ajis02-913	120	12	generational	generational	ADJ
ajis02-913	120	13	.	.	PUNCT
ajis02-913	121	1	younger	young	ADJ
ajis02-913	121	2	people	people	NOUN
ajis02-913	121	3	tend	tend	VERB
ajis02-913	121	4	to	to	PART
ajis02-913	121	5	be	be	AUX
ajis02-913	121	6	online	online	ADV
ajis02-913	121	7	more	more	ADV
ajis02-913	121	8	and	and	CCONJ
ajis02-913	121	9	,	,	PUNCT
ajis02-913	121	10	as	as	ADP
ajis02-913	121	11	a	a	DET
ajis02-913	121	12	consequence	consequence	NOUN
ajis02-913	121	13	,	,	PUNCT
ajis02-913	121	14	want	want	VERB
ajis02-913	121	15	to	to	PART
ajis02-913	121	16	do	do	VERB
ajis02-913	121	17	all	all	DET
ajis02-913	121	18	transactions	transaction	NOUN
ajis02-913	121	19	online	online	ADV
ajis02-913	121	20	.	.	PUNCT
ajis02-913	122	1	this	this	DET
ajis02-913	122	2	lowered	lower	VERB
ajis02-913	122	3	loyalty	loyalty	NOUN
ajis02-913	122	4	to	to	ADP
ajis02-913	122	5	the	the	DET
ajis02-913	122	6	bank	bank	NOUN
ajis02-913	122	7	brand	brand	NOUN
ajis02-913	122	8	because	because	SCONJ
ajis02-913	122	9	there	there	PRON
ajis02-913	122	10	was	be	VERB
ajis02-913	122	11	no	no	DET
ajis02-913	122	12	real	real	ADJ
ajis02-913	122	13	relationship	relationship	NOUN
ajis02-913	122	14	.	.	PUNCT
ajis02-913	123	1	while	while	SCONJ
ajis02-913	123	2	there	there	PRON
ajis02-913	123	3	were	be	VERB
ajis02-913	123	4	divergent	divergent	ADJ
ajis02-913	123	5	views	view	NOUN
ajis02-913	123	6	relating	relate	VERB
ajis02-913	123	7	to	to	ADP
ajis02-913	123	8	whether	whether	SCONJ
ajis02-913	123	9	business	business	NOUN
ajis02-913	123	10	customers	customer	NOUN
ajis02-913	123	11	had	have	AUX
ajis02-913	123	12	a	a	DET
ajis02-913	123	13	preference	preference	NOUN
ajis02-913	123	14	for	for	ADP
ajis02-913	123	15	relationships	relationship	NOUN
ajis02-913	123	16	with	with	ADP
ajis02-913	123	17	their	their	PRON
ajis02-913	123	18	service	service	NOUN
ajis02-913	123	19	providers	provider	NOUN
ajis02-913	123	20	or	or	CCONJ
ajis02-913	123	21	not	not	PART
ajis02-913	123	22	,	,	PUNCT
ajis02-913	123	23	the	the	DET
ajis02-913	123	24	service	service	NOUN
ajis02-913	123	25	providers	provider	NOUN
ajis02-913	123	26	(	(	PUNCT
ajis02-913	123	27	banks	bank	NOUN
ajis02-913	123	28	)	)	PUNCT
ajis02-913	123	29	had	have	VERB
ajis02-913	123	30	a	a	DET
ajis02-913	123	31	different	different	ADJ
ajis02-913	123	32	perception	perception	NOUN
ajis02-913	123	33	.	.	PUNCT
ajis02-913	124	1	the	the	DET
ajis02-913	124	2	banks	bank	NOUN
ajis02-913	124	3	did	do	AUX
ajis02-913	124	4	not	not	PART
ajis02-913	124	5	understand	understand	VERB
ajis02-913	124	6	that	that	SCONJ
ajis02-913	124	7	transaction	transaction	NOUN
ajis02-913	124	8	-	-	PUNCT
ajis02-913	124	9	oriented	orient	VERB
ajis02-913	124	10	business	business	NOUN
ajis02-913	124	11	customers	customer	NOUN
ajis02-913	124	12	existed	exist	VERB
ajis02-913	124	13	.	.	PUNCT
ajis02-913	125	1	instead	instead	ADV
ajis02-913	125	2	the	the	DET
ajis02-913	125	3	representatives	representative	NOUN
ajis02-913	125	4	interviewed	interview	VERB
ajis02-913	125	5	believed	believe	VERB
ajis02-913	125	6	that	that	SCONJ
ajis02-913	125	7	relationships	relationship	NOUN
ajis02-913	125	8	were	be	AUX
ajis02-913	125	9	essential	essential	ADJ
ajis02-913	125	10	for	for	ADP
ajis02-913	125	11	business	business	NOUN
ajis02-913	125	12	customers	customer	NOUN
ajis02-913	125	13	.	.	PUNCT
ajis02-913	126	1	for	for	ADP
ajis02-913	126	2	example	example	NOUN
ajis02-913	126	3	,	,	PUNCT
ajis02-913	126	4	one	one	NUM
ajis02-913	126	5	quote	quote	NOUN
ajis02-913	126	6	stated	state	VERB
ajis02-913	126	7	:	:	PUNCT
ajis02-913	126	8	oh	oh	INTJ
ajis02-913	126	9	(	(	PUNCT
ajis02-913	126	10	relationships	relationship	NOUN
ajis02-913	126	11	are	be	AUX
ajis02-913	126	12	)	)	PUNCT
ajis02-913	126	13	critical	critical	ADJ
ajis02-913	126	14	.	.	PUNCT
ajis02-913	127	1	particularly	particularly	ADV
ajis02-913	127	2	for	for	ADP
ajis02-913	127	3	small	small	ADJ
ajis02-913	127	4	business	business	NOUN
ajis02-913	127	5	,	,	PUNCT
ajis02-913	127	6	you	you	PRON
ajis02-913	127	7	need	need	VERB
ajis02-913	127	8	to	to	PART
ajis02-913	127	9	be	be	AUX
ajis02-913	127	10	there	there	ADV
ajis02-913	127	11	and	and	CCONJ
ajis02-913	127	12	available	available	ADJ
ajis02-913	127	13	to	to	ADP
ajis02-913	127	14	them	they	PRON
ajis02-913	127	15	.	.	PUNCT
ajis02-913	128	1	it	it	PRON
ajis02-913	128	2	’s	’	VERB
ajis02-913	128	3	not	not	PART
ajis02-913	128	4	like	like	ADP
ajis02-913	128	5	doing	do	VERB
ajis02-913	128	6	a	a	DET
ajis02-913	128	7	home	home	NOUN
ajis02-913	128	8	loan	loan	NOUN
ajis02-913	128	9	where	where	SCONJ
ajis02-913	128	10	you	you	PRON
ajis02-913	128	11	’ll	’ll	AUX
ajis02-913	128	12	only	only	ADV
ajis02-913	128	13	hear	hear	VERB
ajis02-913	128	14	from	from	ADP
ajis02-913	128	15	your	your	PRON
ajis02-913	128	16	customer	customer	NOUN
ajis02-913	128	17	once	once	ADV
ajis02-913	128	18	or	or	CCONJ
ajis02-913	128	19	twice	twice	DET
ajis02-913	128	20	a	a	DET
ajis02-913	128	21	year	year	NOUN
ajis02-913	128	22	.	.	PUNCT
ajis02-913	129	1	with	with	ADP
ajis02-913	129	2	a	a	DET
ajis02-913	129	3	business	business	NOUN
ajis02-913	129	4	client	client	NOUN
ajis02-913	129	5	you	you	PRON
ajis02-913	129	6	’re	’re	AUX
ajis02-913	129	7	probably	probably	ADV
ajis02-913	129	8	talking	talk	VERB
ajis02-913	129	9	to	to	ADP
ajis02-913	129	10	them	they	PRON
ajis02-913	129	11	once	once	ADV
ajis02-913	129	12	or	or	CCONJ
ajis02-913	129	13	twice	twice	DET
ajis02-913	129	14	a	a	DET
ajis02-913	129	15	week	week	NOUN
ajis02-913	129	16	(	(	PUNCT
ajis02-913	129	17	bank	bank	NOUN
ajis02-913	129	18	2	2	NUM
ajis02-913	129	19	,	,	PUNCT
ajis02-913	129	20	manager	manager	NOUN
ajis02-913	129	21	)	)	PUNCT
ajis02-913	129	22	there	there	PRON
ajis02-913	129	23	are	be	VERB
ajis02-913	129	24	some	some	DET
ajis02-913	129	25	business	business	NOUN
ajis02-913	129	26	customers	customer	NOUN
ajis02-913	129	27	still	still	ADV
ajis02-913	129	28	seeking	seek	VERB
ajis02-913	129	29	and	and	CCONJ
ajis02-913	129	30	requiring	require	VERB
ajis02-913	129	31	a	a	DET
ajis02-913	129	32	relationship	relationship	NOUN
ajis02-913	129	33	.	.	PUNCT
ajis02-913	130	1	through	through	ADP
ajis02-913	130	2	this	this	DET
ajis02-913	130	3	analysis	analysis	NOUN
ajis02-913	130	4	,	,	PUNCT
ajis02-913	130	5	two	two	NUM
ajis02-913	130	6	distinct	distinct	ADJ
ajis02-913	130	7	segments	segment	NOUN
ajis02-913	130	8	in	in	ADP
ajis02-913	130	9	the	the	DET
ajis02-913	130	10	business	business	NOUN
ajis02-913	130	11	banking	banking	NOUN
ajis02-913	130	12	market	market	NOUN
ajis02-913	130	13	have	have	AUX
ajis02-913	130	14	been	be	AUX
ajis02-913	130	15	identified	identify	VERB
ajis02-913	130	16	–	–	PUNCT
ajis02-913	130	17	those	those	PRON
ajis02-913	130	18	primarily	primarily	ADV
ajis02-913	130	19	seeking	seek	VERB
ajis02-913	130	20	a	a	DET
ajis02-913	130	21	transaction	transaction	NOUN
ajis02-913	130	22	and	and	CCONJ
ajis02-913	130	23	maintain	maintain	VERB
ajis02-913	130	24	a	a	DET
ajis02-913	130	25	relationship	relationship	NOUN
ajis02-913	130	26	at	at	ADP
ajis02-913	130	27	a	a	DET
ajis02-913	130	28	distance	distance	NOUN
ajis02-913	130	29	,	,	PUNCT
ajis02-913	130	30	and	and	CCONJ
ajis02-913	130	31	those	those	PRON
ajis02-913	130	32	requiring	require	VERB
ajis02-913	130	33	a	a	DET
ajis02-913	130	34	relationship	relationship	NOUN
ajis02-913	130	35	where	where	SCONJ
ajis02-913	130	36	they	they	PRON
ajis02-913	130	37	choose	choose	VERB
ajis02-913	130	38	to	to	PART
ajis02-913	130	39	work	work	VERB
ajis02-913	130	40	closely	closely	ADV
ajis02-913	130	41	with	with	ADP
ajis02-913	130	42	their	their	PRON
ajis02-913	130	43	business	business	NOUN
ajis02-913	130	44	banker	banker	NOUN
ajis02-913	130	45	.	.	PUNCT
ajis02-913	131	1	research	research	NOUN
ajis02-913	131	2	proposition	proposition	NOUN
ajis02-913	131	3	1	1	NUM
ajis02-913	131	4	,	,	PUNCT
ajis02-913	131	5	therefore	therefore	ADV
ajis02-913	131	6	,	,	PUNCT
ajis02-913	131	7	is	be	AUX
ajis02-913	131	8	deemed	deem	VERB
ajis02-913	131	9	to	to	PART
ajis02-913	131	10	be	be	AUX
ajis02-913	131	11	only	only	ADV
ajis02-913	131	12	partially	partially	ADV
ajis02-913	131	13	correct	correct	ADJ
ajis02-913	131	14	–	–	PUNCT
ajis02-913	131	15	not	not	PART
ajis02-913	131	16	all	all	DET
ajis02-913	131	17	business	business	NOUN
ajis02-913	131	18	customers	customer	NOUN
ajis02-913	131	19	seek	seek	VERB
ajis02-913	131	20	relationships	relationship	NOUN
ajis02-913	131	21	with	with	ADP
ajis02-913	131	22	their	their	PRON
ajis02-913	131	23	service	service	NOUN
ajis02-913	131	24	providers	provider	NOUN
ajis02-913	131	25	.	.	PUNCT
ajis02-913	132	1	proposition	proposition	NOUN
ajis02-913	132	2	2	2	NUM
ajis02-913	132	3	:	:	PUNCT
ajis02-913	132	4	increased	increase	VERB
ajis02-913	132	5	use	use	NOUN
ajis02-913	132	6	of	of	ADP
ajis02-913	132	7	ssts	sst	NOUN
ajis02-913	132	8	reduces	reduce	VERB
ajis02-913	132	9	relationship	relationship	NOUN
ajis02-913	132	10	closeness	closeness	NOUN
ajis02-913	132	11	the	the	DET
ajis02-913	132	12	research	research	NOUN
ajis02-913	132	13	indicated	indicate	VERB
ajis02-913	132	14	that	that	SCONJ
ajis02-913	132	15	the	the	DET
ajis02-913	132	16	increased	increase	VERB
ajis02-913	132	17	use	use	NOUN
ajis02-913	132	18	of	of	ADP
ajis02-913	132	19	ssts	sst	NOUN
ajis02-913	132	20	does	do	AUX
ajis02-913	132	21	alter	alter	VERB
ajis02-913	132	22	relationships	relationship	NOUN
ajis02-913	132	23	and	and	CCONJ
ajis02-913	132	24	relationship	relationship	NOUN
ajis02-913	132	25	closeness	closeness	NOUN
ajis02-913	132	26	for	for	ADP
ajis02-913	132	27	transaction	transaction	NOUN
ajis02-913	132	28	-	-	PUNCT
ajis02-913	132	29	oriented	orient	VERB
ajis02-913	132	30	customers	customer	NOUN
ajis02-913	132	31	but	but	CCONJ
ajis02-913	132	32	not	not	PART
ajis02-913	132	33	for	for	ADP
ajis02-913	132	34	relationship	relationship	NOUN
ajis02-913	132	35	-	-	PUNCT
ajis02-913	132	36	oriented	orient	VERB
ajis02-913	132	37	customers	customer	NOUN
ajis02-913	132	38	.	.	PUNCT
ajis02-913	133	1	the	the	DET
ajis02-913	133	2	change	change	NOUN
ajis02-913	133	3	in	in	ADP
ajis02-913	133	4	the	the	DET
ajis02-913	133	5	nature	nature	NOUN
ajis02-913	133	6	of	of	ADP
ajis02-913	133	7	the	the	DET
ajis02-913	133	8	relationship	relationship	NOUN
ajis02-913	133	9	is	be	AUX
ajis02-913	133	10	simply	simply	ADV
ajis02-913	133	11	a	a	DET
ajis02-913	133	12	business	business	NOUN
ajis02-913	133	13	evolution	evolution	NOUN
ajis02-913	133	14	but	but	CCONJ
ajis02-913	133	15	it	it	PRON
ajis02-913	133	16	was	be	AUX
ajis02-913	133	17	something	something	PRON
ajis02-913	133	18	that	that	PRON
ajis02-913	133	19	was	be	AUX
ajis02-913	133	20	acknowledged	acknowledge	VERB
ajis02-913	133	21	by	by	ADP
ajis02-913	133	22	both	both	CCONJ
ajis02-913	133	23	the	the	DET
ajis02-913	133	24	banks	bank	NOUN
ajis02-913	133	25	and	and	CCONJ
ajis02-913	133	26	the	the	DET
ajis02-913	133	27	business	business	NOUN
ajis02-913	133	28	customers	customer	NOUN
ajis02-913	133	29	interviewed	interview	VERB
ajis02-913	133	30	.	.	PUNCT
ajis02-913	134	1	it	it	PRON
ajis02-913	134	2	has	have	AUX
ajis02-913	134	3	changed	change	VERB
ajis02-913	134	4	the	the	DET
ajis02-913	134	5	nature	nature	NOUN
ajis02-913	134	6	of	of	ADP
ajis02-913	134	7	relationships	relationship	NOUN
ajis02-913	134	8	,	,	PUNCT
ajis02-913	134	9	according	accord	VERB
ajis02-913	134	10	to	to	ADP
ajis02-913	134	11	the	the	DET
ajis02-913	134	12	banks	bank	NOUN
ajis02-913	134	13	interviewed	interview	VERB
ajis02-913	134	14	,	,	PUNCT
ajis02-913	134	15	creating	create	VERB
ajis02-913	134	16	increased	increase	VERB
ajis02-913	134	17	bank	bank	NOUN
ajis02-913	134	18	switching	switching	NOUN
ajis02-913	134	19	.	.	PUNCT
ajis02-913	135	1	aside	aside	ADV
ajis02-913	135	2	from	from	ADP
ajis02-913	135	3	not	not	PART
ajis02-913	135	4	physically	physically	ADV
ajis02-913	135	5	seeing	see	VERB
ajis02-913	135	6	customers	customer	NOUN
ajis02-913	135	7	as	as	ADV
ajis02-913	135	8	regularly	regularly	ADV
ajis02-913	135	9	as	as	SCONJ
ajis02-913	135	10	they	they	PRON
ajis02-913	135	11	had	have	AUX
ajis02-913	135	12	previously	previously	ADV
ajis02-913	135	13	,	,	PUNCT
ajis02-913	135	14	there	there	PRON
ajis02-913	135	15	was	be	VERB
ajis02-913	135	16	a	a	DET
ajis02-913	135	17	perception	perception	NOUN
ajis02-913	135	18	that	that	SCONJ
ajis02-913	135	19	there	there	PRON
ajis02-913	135	20	was	be	VERB
ajis02-913	135	21	a	a	DET
ajis02-913	135	22	reduced	reduce	VERB
ajis02-913	135	23	loyalty	loyalty	NOUN
ajis02-913	135	24	to	to	ADP
ajis02-913	135	25	the	the	DET
ajis02-913	135	26	relationship	relationship	NOUN
ajis02-913	135	27	due	due	ADP
ajis02-913	135	28	to	to	ADP
ajis02-913	135	29	the	the	DET
ajis02-913	135	30	technology	technology	NOUN
ajis02-913	135	31	.	.	PUNCT
ajis02-913	136	1	a	a	DET
ajis02-913	136	2	decision	decision	NOUN
ajis02-913	136	3	maker	maker	NOUN
ajis02-913	136	4	,	,	PUNCT
ajis02-913	136	5	boasting	boast	VERB
ajis02-913	136	6	a	a	DET
ajis02-913	136	7	thirty	thirty	NUM
ajis02-913	136	8	year	year	NOUN
ajis02-913	136	9	relationship	relationship	NOUN
ajis02-913	136	10	with	with	ADP
ajis02-913	136	11	their	their	PRON
ajis02-913	136	12	bank	bank	NOUN
ajis02-913	136	13	,	,	PUNCT
ajis02-913	136	14	stated	state	VERB
ajis02-913	136	15	that	that	SCONJ
ajis02-913	136	16	he	he	PRON
ajis02-913	136	17	was	be	AUX
ajis02-913	136	18	still	still	ADV
ajis02-913	136	19	aware	aware	ADJ
ajis02-913	136	20	of	of	ADP
ajis02-913	136	21	who	who	PRON
ajis02-913	136	22	the	the	DET
ajis02-913	136	23	bank	bank	NOUN
ajis02-913	136	24	manager	manager	NOUN
ajis02-913	136	25	was	be	AUX
ajis02-913	136	26	,	,	PUNCT
ajis02-913	136	27	however	however	ADV
ajis02-913	136	28	he	he	PRON
ajis02-913	136	29	stated	state	VERB
ajis02-913	136	30	“	"	PUNCT
ajis02-913	136	31	i	i	PRON
ajis02-913	136	32	have	have	AUX
ajis02-913	136	33	n’t	not	PART
ajis02-913	136	34	really	really	ADV
ajis02-913	136	35	spoken	speak	VERB
ajis02-913	136	36	to	to	ADP
ajis02-913	136	37	them	they	PRON
ajis02-913	136	38	much	much	ADJ
ajis02-913	136	39	and	and	CCONJ
ajis02-913	136	40	i	i	PRON
ajis02-913	136	41	’m	’m	VERB
ajis02-913	136	42	probably	probably	ADV
ajis02-913	136	43	australasian	australasian	ADJ
ajis02-913	136	44	journal	journal	NOUN
ajis02-913	136	45	of	of	ADP
ajis02-913	136	46	information	information	NOUN
ajis02-913	136	47	systems	system	NOUN
ajis02-913	136	48	volume	volume	NOUN
ajis02-913	136	49	18	18	NUM
ajis02-913	136	50	number	number	NOUN
ajis02-913	136	51	3	3	NUM
ajis02-913	136	52	2014	2014	NUM
ajis02-913	136	53	14	14	NUM
ajis02-913	136	54	having	have	VERB
ajis02-913	136	55	less	less	ADJ
ajis02-913	136	56	to	to	PART
ajis02-913	136	57	do	do	VERB
ajis02-913	136	58	with	with	ADP
ajis02-913	136	59	them	they	PRON
ajis02-913	136	60	now	now	ADV
ajis02-913	136	61	than	than	SCONJ
ajis02-913	136	62	i	i	PRON
ajis02-913	136	63	used	use	VERB
ajis02-913	136	64	to	to	PART
ajis02-913	136	65	”	"	PUNCT
ajis02-913	136	66	(	(	PUNCT
ajis02-913	136	67	r1	r1	NOUN
ajis02-913	136	68	,	,	PUNCT
ajis02-913	136	69	decision	decision	NOUN
ajis02-913	136	70	maker	maker	NOUN
ajis02-913	136	71	)	)	PUNCT
ajis02-913	136	72	.	.	PUNCT
ajis02-913	137	1	he	he	PRON
ajis02-913	137	2	reported	report	VERB
ajis02-913	137	3	that	that	SCONJ
ajis02-913	137	4	this	this	PRON
ajis02-913	137	5	was	be	AUX
ajis02-913	137	6	not	not	PART
ajis02-913	137	7	problematic	problematic	ADJ
ajis02-913	137	8	,	,	PUNCT
ajis02-913	137	9	nor	nor	CCONJ
ajis02-913	137	10	did	do	AUX
ajis02-913	137	11	it	it	PRON
ajis02-913	137	12	affect	affect	VERB
ajis02-913	137	13	his	his	PRON
ajis02-913	137	14	loyalty	loyalty	NOUN
ajis02-913	137	15	provided	provide	VERB
ajis02-913	137	16	the	the	DET
ajis02-913	137	17	technology	technology	NOUN
ajis02-913	137	18	worked	work	VERB
ajis02-913	137	19	.	.	PUNCT
ajis02-913	138	1	he	he	PRON
ajis02-913	138	2	did	do	AUX
ajis02-913	138	3	comment	comment	VERB
ajis02-913	138	4	,	,	PUNCT
ajis02-913	138	5	however	however	ADV
ajis02-913	138	6	,	,	PUNCT
ajis02-913	138	7	that	that	SCONJ
ajis02-913	138	8	it	it	PRON
ajis02-913	138	9	was	be	AUX
ajis02-913	138	10	essential	essential	ADJ
ajis02-913	138	11	to	to	PART
ajis02-913	138	12	establish	establish	VERB
ajis02-913	138	13	a	a	DET
ajis02-913	138	14	relationship	relationship	NOUN
ajis02-913	138	15	in	in	ADP
ajis02-913	138	16	the	the	DET
ajis02-913	138	17	initial	initial	ADJ
ajis02-913	138	18	business	business	NOUN
ajis02-913	138	19	set	set	VERB
ajis02-913	138	20	up	up	ADP
ajis02-913	138	21	stage	stage	NOUN
ajis02-913	138	22	.	.	PUNCT
ajis02-913	139	1	technology	technology	NOUN
ajis02-913	139	2	results	result	VERB
ajis02-913	139	3	in	in	ADP
ajis02-913	139	4	business	business	NOUN
ajis02-913	139	5	customers	customer	NOUN
ajis02-913	139	6	having	have	VERB
ajis02-913	139	7	more	more	ADJ
ajis02-913	139	8	control	control	NOUN
ajis02-913	139	9	over	over	ADP
ajis02-913	139	10	their	their	PRON
ajis02-913	139	11	regular	regular	ADJ
ajis02-913	139	12	daily	daily	ADJ
ajis02-913	139	13	transactions	transaction	NOUN
ajis02-913	139	14	;	;	PUNCT
ajis02-913	139	15	however	however	ADV
ajis02-913	139	16	,	,	PUNCT
ajis02-913	139	17	this	this	PRON
ajis02-913	139	18	can	can	AUX
ajis02-913	139	19	reduce	reduce	VERB
ajis02-913	139	20	the	the	DET
ajis02-913	139	21	level	level	NOUN
ajis02-913	139	22	of	of	ADP
ajis02-913	139	23	loyalty	loyalty	NOUN
ajis02-913	139	24	.	.	PUNCT
ajis02-913	140	1	the	the	DET
ajis02-913	140	2	findings	finding	NOUN
ajis02-913	140	3	indicate	indicate	VERB
ajis02-913	140	4	that	that	DET
ajis02-913	140	5	loyalty	loyalty	NOUN
ajis02-913	140	6	can	can	AUX
ajis02-913	140	7	be	be	AUX
ajis02-913	140	8	generational	generational	ADJ
ajis02-913	140	9	,	,	PUNCT
ajis02-913	140	10	or	or	CCONJ
ajis02-913	140	11	can	can	AUX
ajis02-913	140	12	be	be	AUX
ajis02-913	140	13	related	relate	VERB
ajis02-913	140	14	to	to	ADP
ajis02-913	140	15	cash	cash	NOUN
ajis02-913	140	16	flow	flow	NOUN
ajis02-913	140	17	requirements	requirement	NOUN
ajis02-913	140	18	for	for	ADP
ajis02-913	140	19	the	the	DET
ajis02-913	140	20	business	business	NOUN
ajis02-913	140	21	,	,	PUNCT
ajis02-913	140	22	however	however	SCONJ
ajis02-913	140	23	bank	bank	NOUN
ajis02-913	140	24	customers	customer	NOUN
ajis02-913	140	25	are	be	AUX
ajis02-913	140	26	less	less	ADV
ajis02-913	140	27	loyal	loyal	ADJ
ajis02-913	140	28	than	than	SCONJ
ajis02-913	140	29	they	they	PRON
ajis02-913	140	30	were	be	AUX
ajis02-913	140	31	in	in	ADP
ajis02-913	140	32	the	the	DET
ajis02-913	140	33	past	past	NOUN
ajis02-913	140	34	.	.	PUNCT
ajis02-913	141	1	furthermore	furthermore	ADV
ajis02-913	141	2	,	,	PUNCT
ajis02-913	141	3	with	with	ADP
ajis02-913	141	4	the	the	DET
ajis02-913	141	5	use	use	NOUN
ajis02-913	141	6	of	of	ADP
ajis02-913	141	7	technology	technology	NOUN
ajis02-913	141	8	in	in	ADP
ajis02-913	141	9	business	business	NOUN
ajis02-913	141	10	banking	banking	NOUN
ajis02-913	141	11	,	,	PUNCT
ajis02-913	141	12	relationships	relationship	NOUN
ajis02-913	141	13	are	be	AUX
ajis02-913	141	14	less	less	ADV
ajis02-913	141	15	valued	value	VERB
ajis02-913	141	16	than	than	SCONJ
ajis02-913	141	17	they	they	PRON
ajis02-913	141	18	were	be	AUX
ajis02-913	141	19	in	in	ADP
ajis02-913	141	20	the	the	DET
ajis02-913	141	21	past	past	NOUN
ajis02-913	141	22	.	.	PUNCT
ajis02-913	142	1	as	as	SCONJ
ajis02-913	142	2	the	the	DET
ajis02-913	142	3	younger	young	ADJ
ajis02-913	142	4	generation	generation	NOUN
ajis02-913	142	5	become	become	VERB
ajis02-913	142	6	decision	decision	NOUN
ajis02-913	142	7	makers	maker	NOUN
ajis02-913	142	8	in	in	ADP
ajis02-913	142	9	business	business	NOUN
ajis02-913	142	10	there	there	PRON
ajis02-913	142	11	is	be	VERB
ajis02-913	142	12	the	the	DET
ajis02-913	142	13	potential	potential	NOUN
ajis02-913	142	14	that	that	SCONJ
ajis02-913	142	15	they	they	PRON
ajis02-913	142	16	will	will	AUX
ajis02-913	142	17	prefer	prefer	VERB
ajis02-913	142	18	to	to	PART
ajis02-913	142	19	transact	transact	VERB
ajis02-913	142	20	at	at	ADP
ajis02-913	142	21	a	a	DET
ajis02-913	142	22	distance	distance	NOUN
ajis02-913	142	23	,	,	PUNCT
ajis02-913	142	24	rather	rather	ADV
ajis02-913	142	25	than	than	ADP
ajis02-913	142	26	through	through	ADP
ajis02-913	142	27	having	have	VERB
ajis02-913	142	28	a	a	DET
ajis02-913	142	29	strong	strong	ADJ
ajis02-913	142	30	,	,	PUNCT
ajis02-913	142	31	interpersonal	interpersonal	ADJ
ajis02-913	142	32	relationship	relationship	NOUN
ajis02-913	142	33	.	.	PUNCT
ajis02-913	143	1	this	this	DET
ajis02-913	143	2	research	research	NOUN
ajis02-913	143	3	proposition	proposition	NOUN
ajis02-913	143	4	is	be	AUX
ajis02-913	143	5	not	not	PART
ajis02-913	143	6	completely	completely	ADV
ajis02-913	143	7	accepted	accept	VERB
ajis02-913	143	8	:	:	PUNCT
ajis02-913	143	9	increased	increase	VERB
ajis02-913	143	10	use	use	NOUN
ajis02-913	143	11	of	of	ADP
ajis02-913	143	12	ssts	sst	NOUN
ajis02-913	143	13	shifts	shift	NOUN
ajis02-913	143	14	some	some	DET
ajis02-913	143	15	relational	relational	ADJ
ajis02-913	143	16	aspects	aspect	NOUN
ajis02-913	143	17	for	for	ADP
ajis02-913	143	18	transaction	transaction	NOUN
ajis02-913	143	19	-	-	PUNCT
ajis02-913	143	20	oriented	orient	VERB
ajis02-913	143	21	customers	customer	NOUN
ajis02-913	143	22	,	,	PUNCT
ajis02-913	143	23	but	but	CCONJ
ajis02-913	143	24	for	for	ADP
ajis02-913	143	25	relationship	relationship	NOUN
ajis02-913	143	26	-	-	PUNCT
ajis02-913	143	27	oriented	orient	VERB
ajis02-913	143	28	customers	customer	NOUN
ajis02-913	143	29	,	,	PUNCT
ajis02-913	143	30	there	there	PRON
ajis02-913	143	31	is	be	VERB
ajis02-913	143	32	very	very	ADV
ajis02-913	143	33	little	little	ADJ
ajis02-913	143	34	impact	impact	NOUN
ajis02-913	143	35	.	.	PUNCT
ajis02-913	144	1	loyalty	loyalty	NOUN
ajis02-913	144	2	and	and	CCONJ
ajis02-913	144	3	trust	trust	NOUN
ajis02-913	144	4	proposition	proposition	NOUN
ajis02-913	144	5	3	3	NUM
ajis02-913	144	6	:	:	PUNCT
ajis02-913	144	7	an	an	DET
ajis02-913	144	8	increase	increase	NOUN
ajis02-913	144	9	in	in	ADP
ajis02-913	144	10	ssts	sst	NOUN
ajis02-913	144	11	decreases	decrease	VERB
ajis02-913	144	12	trust	trust	NOUN
ajis02-913	144	13	and	and	CCONJ
ajis02-913	144	14	ultimately	ultimately	ADV
ajis02-913	144	15	commitment	commitment	VERB
ajis02-913	144	16	the	the	DET
ajis02-913	144	17	research	research	NOUN
ajis02-913	144	18	indicated	indicate	VERB
ajis02-913	144	19	that	that	SCONJ
ajis02-913	144	20	an	an	DET
ajis02-913	144	21	increase	increase	NOUN
ajis02-913	144	22	in	in	ADP
ajis02-913	144	23	ssts	sst	NOUN
ajis02-913	144	24	decrease	decrease	VERB
ajis02-913	144	25	trust	trust	NOUN
ajis02-913	144	26	and	and	CCONJ
ajis02-913	144	27	commitment	commitment	NOUN
ajis02-913	144	28	for	for	ADP
ajis02-913	144	29	transaction	transaction	NOUN
ajis02-913	144	30	-	-	PUNCT
ajis02-913	144	31	oriented	orient	VERB
ajis02-913	144	32	customers	customer	NOUN
ajis02-913	144	33	,	,	PUNCT
ajis02-913	144	34	but	but	CCONJ
ajis02-913	144	35	not	not	PART
ajis02-913	144	36	for	for	ADP
ajis02-913	144	37	relationship	relationship	NOUN
ajis02-913	144	38	-	-	PUNCT
ajis02-913	144	39	oriented	orient	VERB
ajis02-913	144	40	customers	customer	NOUN
ajis02-913	144	41	.	.	PUNCT
ajis02-913	145	1	commitment	commitment	NOUN
ajis02-913	145	2	was	be	AUX
ajis02-913	145	3	explored	explore	VERB
ajis02-913	145	4	primarily	primarily	ADV
ajis02-913	145	5	due	due	ADP
ajis02-913	145	6	to	to	ADP
ajis02-913	145	7	its	its	PRON
ajis02-913	145	8	importance	importance	NOUN
ajis02-913	145	9	in	in	ADP
ajis02-913	145	10	the	the	DET
ajis02-913	145	11	relationship	relationship	NOUN
ajis02-913	145	12	marketing	marketing	NOUN
ajis02-913	145	13	literature	literature	NOUN
ajis02-913	145	14	.	.	PUNCT
ajis02-913	146	1	there	there	PRON
ajis02-913	146	2	was	be	VERB
ajis02-913	146	3	no	no	DET
ajis02-913	146	4	real	real	ADJ
ajis02-913	146	5	pattern	pattern	NOUN
ajis02-913	146	6	in	in	ADP
ajis02-913	146	7	terms	term	NOUN
ajis02-913	146	8	of	of	ADP
ajis02-913	146	9	commitment	commitment	NOUN
ajis02-913	146	10	,	,	PUNCT
ajis02-913	146	11	with	with	ADP
ajis02-913	146	12	a	a	DET
ajis02-913	146	13	fairly	fairly	ADV
ajis02-913	146	14	even	even	ADV
ajis02-913	146	15	mix	mix	NOUN
ajis02-913	146	16	between	between	ADP
ajis02-913	146	17	‘	'	PUNCT
ajis02-913	146	18	low	low	ADJ
ajis02-913	146	19	’	'	PUNCT
ajis02-913	146	20	and	and	CCONJ
ajis02-913	146	21	‘	'	PUNCT
ajis02-913	146	22	strong	strong	ADJ
ajis02-913	146	23	’	'	PUNCT
ajis02-913	146	24	levels	level	NOUN
ajis02-913	146	25	of	of	ADP
ajis02-913	146	26	commitment	commitment	NOUN
ajis02-913	146	27	.	.	PUNCT
ajis02-913	147	1	however	however	ADV
ajis02-913	147	2	,	,	PUNCT
ajis02-913	147	3	as	as	SCONJ
ajis02-913	147	4	indicated	indicate	VERB
ajis02-913	147	5	in	in	ADP
ajis02-913	147	6	table	table	NOUN
ajis02-913	147	7	4	4	NUM
ajis02-913	147	8	,	,	PUNCT
ajis02-913	147	9	there	there	PRON
ajis02-913	147	10	were	be	VERB
ajis02-913	147	11	differences	difference	NOUN
ajis02-913	147	12	with	with	ADP
ajis02-913	147	13	relationship	relationship	NOUN
ajis02-913	147	14	-	-	PUNCT
ajis02-913	147	15	oriented	orient	VERB
ajis02-913	147	16	customers	customer	NOUN
ajis02-913	147	17	:	:	PUNCT
ajis02-913	147	18	level	level	NOUN
ajis02-913	147	19	of	of	ADP
ajis02-913	147	20	commitment	commitment	NOUN
ajis02-913	147	21	transaction	transaction	NOUN
ajis02-913	147	22	based	base	VERB
ajis02-913	147	23	customers	customer	NOUN
ajis02-913	147	24	relationship	relationship	NOUN
ajis02-913	147	25	based	base	VERB
ajis02-913	147	26	customers	customer	NOUN
ajis02-913	147	27	low	low	PROPN
ajis02-913	147	28	r5	r5	PROPN
ajis02-913	147	29	,	,	PUNCT
ajis02-913	147	30	r8	r8	PROPN
ajis02-913	147	31	,	,	PUNCT
ajis02-913	147	32	r13	r13	NOUN
ajis02-913	147	33	,	,	PUNCT
ajis02-913	147	34	r15	r15	NOUN
ajis02-913	147	35	,	,	PUNCT
ajis02-913	147	36	r16	r16	PROPN
ajis02-913	147	37	r2	r2	PROPN
ajis02-913	147	38	medium	medium	NOUN
ajis02-913	147	39	r20	r20	NOUN
ajis02-913	147	40	,	,	PUNCT
ajis02-913	147	41	r21	r21	NOUN
ajis02-913	147	42	,	,	PUNCT
ajis02-913	147	43	r23	r23	PROPN
ajis02-913	147	44	r3	r3	PROPN
ajis02-913	147	45	strong	strong	ADJ
ajis02-913	147	46	r9	r9	NOUN
ajis02-913	147	47	,	,	PUNCT
ajis02-913	147	48	r10	r10	NUM
ajis02-913	147	49	,	,	PUNCT
ajis02-913	147	50	r14	r14	NOUN
ajis02-913	147	51	,	,	PUNCT
ajis02-913	147	52	r17	r17	NOUN
ajis02-913	147	53	,	,	PUNCT
ajis02-913	147	54	r19	r19	PROPN
ajis02-913	147	55	r1	r1	PROPN
ajis02-913	147	56	,	,	PUNCT
ajis02-913	147	57	r4	r4	NOUN
ajis02-913	147	58	,	,	PUNCT
ajis02-913	147	59	r6	r6	NOUN
ajis02-913	147	60	,	,	PUNCT
ajis02-913	147	61	r7	r7	NOUN
ajis02-913	147	62	,	,	PUNCT
ajis02-913	147	63	r11	r11	NOUN
ajis02-913	147	64	,	,	PUNCT
ajis02-913	147	65	r12	r12	NOUN
ajis02-913	147	66	,	,	PUNCT
ajis02-913	147	67	r18	r18	NOUN
ajis02-913	147	68	,	,	PUNCT
ajis02-913	147	69	r22	r22	NOUN
ajis02-913	147	70	,	,	PUNCT
ajis02-913	147	71	r24	r24	PROPN
ajis02-913	147	72	,	,	PUNCT
ajis02-913	147	73	r25	r25	NOUN
ajis02-913	147	74	table	table	NOUN
ajis02-913	147	75	4	4	NUM
ajis02-913	147	76	–	–	PUNCT
ajis02-913	147	77	commitment	commitment	NOUN
ajis02-913	147	78	to	to	ADP
ajis02-913	147	79	bank	bank	NOUN
ajis02-913	147	80	as	as	SCONJ
ajis02-913	147	81	rated	rate	VERB
ajis02-913	147	82	by	by	ADP
ajis02-913	147	83	interviewees	interviewee	NOUN
ajis02-913	147	84	although	although	SCONJ
ajis02-913	147	85	table	table	NOUN
ajis02-913	147	86	4	4	NUM
ajis02-913	147	87	above	above	ADV
ajis02-913	147	88	indicates	indicate	VERB
ajis02-913	147	89	both	both	DET
ajis02-913	147	90	relationship	relationship	NOUN
ajis02-913	147	91	based	base	VERB
ajis02-913	147	92	customers	customer	NOUN
ajis02-913	147	93	and	and	CCONJ
ajis02-913	147	94	transaction	transaction	NOUN
ajis02-913	147	95	-	-	PUNCT
ajis02-913	147	96	oriented	orient	VERB
ajis02-913	147	97	customers	customer	NOUN
ajis02-913	147	98	can	can	AUX
ajis02-913	147	99	have	have	VERB
ajis02-913	147	100	a	a	DET
ajis02-913	147	101	strong	strong	ADJ
ajis02-913	147	102	degree	degree	NOUN
ajis02-913	147	103	of	of	ADP
ajis02-913	147	104	commitment	commitment	NOUN
ajis02-913	147	105	,	,	PUNCT
ajis02-913	147	106	there	there	PRON
ajis02-913	147	107	is	be	VERB
ajis02-913	147	108	more	more	ADJ
ajis02-913	147	109	diversity	diversity	NOUN
ajis02-913	147	110	in	in	ADP
ajis02-913	147	111	commitment	commitment	NOUN
ajis02-913	147	112	for	for	ADP
ajis02-913	147	113	transaction	transaction	NOUN
ajis02-913	147	114	-	-	PUNCT
ajis02-913	147	115	oriented	orient	VERB
ajis02-913	147	116	customers	customer	NOUN
ajis02-913	147	117	while	while	SCONJ
ajis02-913	147	118	the	the	DET
ajis02-913	147	119	relationship	relationship	NOUN
ajis02-913	147	120	based	base	VERB
ajis02-913	147	121	customers	customer	NOUN
ajis02-913	147	122	were	be	AUX
ajis02-913	147	123	mainly	mainly	ADV
ajis02-913	147	124	found	find	VERB
ajis02-913	147	125	to	to	PART
ajis02-913	147	126	have	have	VERB
ajis02-913	147	127	a	a	DET
ajis02-913	147	128	high	high	ADJ
ajis02-913	147	129	level	level	NOUN
ajis02-913	147	130	of	of	ADP
ajis02-913	147	131	commitment	commitment	NOUN
ajis02-913	147	132	to	to	ADP
ajis02-913	147	133	their	their	PRON
ajis02-913	147	134	banks	bank	NOUN
ajis02-913	147	135	.	.	PUNCT
ajis02-913	148	1	the	the	DET
ajis02-913	148	2	results	result	NOUN
ajis02-913	148	3	illustrated	illustrate	VERB
ajis02-913	148	4	in	in	ADP
ajis02-913	148	5	the	the	DET
ajis02-913	148	6	table	table	NOUN
ajis02-913	148	7	show	show	VERB
ajis02-913	148	8	that	that	SCONJ
ajis02-913	148	9	it	it	PRON
ajis02-913	148	10	could	could	AUX
ajis02-913	148	11	be	be	AUX
ajis02-913	148	12	expected	expect	VERB
ajis02-913	148	13	that	that	SCONJ
ajis02-913	148	14	relationship	relationship	NOUN
ajis02-913	148	15	-	-	PUNCT
ajis02-913	148	16	oriented	orient	VERB
ajis02-913	148	17	customers	customer	NOUN
ajis02-913	148	18	are	be	AUX
ajis02-913	148	19	loyal	loyal	ADJ
ajis02-913	148	20	to	to	ADP
ajis02-913	148	21	the	the	DET
ajis02-913	148	22	relationship	relationship	NOUN
ajis02-913	148	23	.	.	PUNCT
ajis02-913	149	1	although	although	SCONJ
ajis02-913	149	2	not	not	PART
ajis02-913	149	3	all	all	DET
ajis02-913	149	4	relationship	relationship	NOUN
ajis02-913	149	5	-	-	PUNCT
ajis02-913	149	6	oriented	orient	VERB
ajis02-913	149	7	customers	customer	NOUN
ajis02-913	149	8	have	have	VERB
ajis02-913	149	9	a	a	DET
ajis02-913	149	10	strong	strong	ADJ
ajis02-913	149	11	commitment	commitment	NOUN
ajis02-913	149	12	to	to	ADP
ajis02-913	149	13	their	their	PRON
ajis02-913	149	14	bank	bank	NOUN
ajis02-913	149	15	,	,	PUNCT
ajis02-913	149	16	this	this	PRON
ajis02-913	149	17	was	be	AUX
ajis02-913	149	18	only	only	ADV
ajis02-913	149	19	apparent	apparent	ADJ
ajis02-913	149	20	when	when	SCONJ
ajis02-913	149	21	there	there	PRON
ajis02-913	149	22	have	have	AUX
ajis02-913	149	23	been	be	AUX
ajis02-913	149	24	disruptions	disruption	NOUN
ajis02-913	149	25	to	to	ADP
ajis02-913	149	26	the	the	DET
ajis02-913	149	27	relationship	relationship	NOUN
ajis02-913	149	28	and	and	CCONJ
ajis02-913	149	29	they	they	PRON
ajis02-913	149	30	would	would	AUX
ajis02-913	149	31	like	like	VERB
ajis02-913	149	32	to	to	PART
ajis02-913	149	33	move	move	VERB
ajis02-913	149	34	but	but	CCONJ
ajis02-913	149	35	feel	feel	VERB
ajis02-913	149	36	they	they	PRON
ajis02-913	149	37	can	can	AUX
ajis02-913	149	38	not	not	PART
ajis02-913	149	39	(	(	PUNCT
ajis02-913	149	40	in	in	ADP
ajis02-913	149	41	the	the	DET
ajis02-913	149	42	case	case	NOUN
ajis02-913	149	43	of	of	ADP
ajis02-913	149	44	r2	r2	PROPN
ajis02-913	149	45	)	)	PUNCT
ajis02-913	149	46	or	or	CCONJ
ajis02-913	149	47	when	when	SCONJ
ajis02-913	149	48	a	a	DET
ajis02-913	149	49	user	user	NOUN
ajis02-913	149	50	feels	feel	VERB
ajis02-913	149	51	their	their	PRON
ajis02-913	149	52	boss	boss	NOUN
ajis02-913	149	53	is	be	AUX
ajis02-913	149	54	loyal	loyal	ADJ
ajis02-913	149	55	,	,	PUNCT
ajis02-913	149	56	but	but	CCONJ
ajis02-913	149	57	has	have	VERB
ajis02-913	149	58	no	no	DET
ajis02-913	149	59	particular	particular	ADJ
ajis02-913	149	60	reason	reason	NOUN
ajis02-913	149	61	to	to	PART
ajis02-913	149	62	be	be	AUX
ajis02-913	149	63	loyal	loyal	ADJ
ajis02-913	149	64	themselves	themselves	PRON
ajis02-913	149	65	(	(	PUNCT
ajis02-913	149	66	in	in	ADP
ajis02-913	149	67	the	the	DET
ajis02-913	149	68	case	case	NOUN
ajis02-913	149	69	of	of	ADP
ajis02-913	149	70	r3	r3	PROPN
ajis02-913	149	71	)	)	PUNCT
ajis02-913	149	72	.	.	PUNCT
ajis02-913	150	1	in	in	ADP
ajis02-913	150	2	contrast	contrast	NOUN
ajis02-913	150	3	,	,	PUNCT
ajis02-913	150	4	it	it	PRON
ajis02-913	150	5	is	be	AUX
ajis02-913	150	6	very	very	ADV
ajis02-913	150	7	difficult	difficult	ADJ
ajis02-913	150	8	to	to	PART
ajis02-913	150	9	predict	predict	VERB
ajis02-913	150	10	how	how	SCONJ
ajis02-913	150	11	loyal	loyal	ADJ
ajis02-913	150	12	a	a	DET
ajis02-913	150	13	transaction	transaction	NOUN
ajis02-913	150	14	-	-	PUNCT
ajis02-913	150	15	oriented	orient	VERB
ajis02-913	150	16	customer	customer	NOUN
ajis02-913	150	17	is	be	AUX
ajis02-913	150	18	likely	likely	ADJ
ajis02-913	150	19	to	to	PART
ajis02-913	150	20	be	be	AUX
ajis02-913	150	21	,	,	PUNCT
ajis02-913	150	22	due	due	ADP
ajis02-913	150	23	to	to	ADP
ajis02-913	150	24	the	the	DET
ajis02-913	150	25	diversity	diversity	NOUN
ajis02-913	150	26	of	of	ADP
ajis02-913	150	27	responses	response	NOUN
ajis02-913	150	28	.	.	PUNCT
ajis02-913	151	1	the	the	DET
ajis02-913	151	2	data	datum	NOUN
ajis02-913	151	3	indicated	indicate	VERB
ajis02-913	151	4	that	that	SCONJ
ajis02-913	151	5	commitment	commitment	NOUN
ajis02-913	151	6	and	and	CCONJ
ajis02-913	151	7	trust	trust	NOUN
ajis02-913	151	8	was	be	AUX
ajis02-913	151	9	built	build	VERB
ajis02-913	151	10	on	on	ADP
ajis02-913	151	11	long	long	ADJ
ajis02-913	151	12	term	term	NOUN
ajis02-913	151	13	interactions	interaction	NOUN
ajis02-913	151	14	,	,	PUNCT
ajis02-913	151	15	rather	rather	ADV
ajis02-913	151	16	than	than	ADP
ajis02-913	151	17	through	through	ADP
ajis02-913	151	18	self	self	NOUN
ajis02-913	151	19	-	-	PUNCT
ajis02-913	151	20	service	service	NOUN
ajis02-913	151	21	delivery	delivery	NOUN
ajis02-913	151	22	of	of	ADP
ajis02-913	151	23	technology	technology	NOUN
ajis02-913	151	24	.	.	PUNCT
ajis02-913	152	1	commitment	commitment	NOUN
ajis02-913	152	2	and	and	CCONJ
ajis02-913	152	3	trust	trust	NOUN
ajis02-913	152	4	are	be	AUX
ajis02-913	152	5	outcomes	outcome	NOUN
ajis02-913	152	6	of	of	ADP
ajis02-913	152	7	interactive	interactive	ADJ
ajis02-913	152	8	relationships	relationship	NOUN
ajis02-913	152	9	,	,	PUNCT
ajis02-913	152	10	while	while	SCONJ
ajis02-913	152	11	self	self	NOUN
ajis02-913	152	12	-	-	PUNCT
ajis02-913	152	13	service	service	NOUN
ajis02-913	152	14	delivery	delivery	NOUN
ajis02-913	152	15	was	be	AUX
ajis02-913	152	16	perceived	perceive	VERB
ajis02-913	152	17	as	as	ADP
ajis02-913	152	18	merely	merely	ADV
ajis02-913	152	19	fulfilling	fulfil	VERB
ajis02-913	152	20	a	a	DET
ajis02-913	152	21	transaction	transaction	NOUN
ajis02-913	152	22	.	.	PUNCT
ajis02-913	153	1	therefore	therefore	ADV
ajis02-913	153	2	relationshiporiented	relationshiporiente	VERB
ajis02-913	153	3	customers	customer	NOUN
ajis02-913	153	4	were	be	AUX
ajis02-913	153	5	more	more	ADV
ajis02-913	153	6	likely	likely	ADJ
ajis02-913	153	7	to	to	PART
ajis02-913	153	8	trust	trust	VERB
ajis02-913	153	9	their	their	PRON
ajis02-913	153	10	business	business	NOUN
ajis02-913	153	11	partner	partner	NOUN
ajis02-913	153	12	than	than	ADP
ajis02-913	153	13	transaction	transaction	NOUN
ajis02-913	153	14	-	-	PUNCT
ajis02-913	153	15	oriented	orient	VERB
ajis02-913	153	16	customers	customer	NOUN
ajis02-913	153	17	.	.	PUNCT
ajis02-913	154	1	however	however	ADV
ajis02-913	154	2	trust	trust	NOUN
ajis02-913	154	3	comes	come	VERB
ajis02-913	154	4	in	in	ADP
ajis02-913	154	5	several	several	ADJ
ajis02-913	154	6	forms	form	NOUN
ajis02-913	154	7	,	,	PUNCT
ajis02-913	154	8	and	and	CCONJ
ajis02-913	154	9	trust	trust	NOUN
ajis02-913	154	10	in	in	ADP
ajis02-913	154	11	the	the	DET
ajis02-913	154	12	technology	technology	NOUN
ajis02-913	154	13	was	be	AUX
ajis02-913	154	14	present	present	ADJ
ajis02-913	154	15	for	for	ADP
ajis02-913	154	16	the	the	DET
ajis02-913	154	17	majority	majority	NOUN
ajis02-913	154	18	of	of	ADP
ajis02-913	154	19	australasian	australasian	ADJ
ajis02-913	154	20	journal	journal	NOUN
ajis02-913	154	21	of	of	ADP
ajis02-913	154	22	information	information	NOUN
ajis02-913	154	23	systems	system	NOUN
ajis02-913	154	24	volume	volume	NOUN
ajis02-913	154	25	18	18	NUM
ajis02-913	154	26	number	number	NOUN
ajis02-913	154	27	3	3	NUM
ajis02-913	154	28	2014	2014	NUM
ajis02-913	154	29	15	15	NUM
ajis02-913	154	30	customers	customer	NOUN
ajis02-913	154	31	regardless	regardless	ADV
ajis02-913	154	32	of	of	ADP
ajis02-913	154	33	whether	whether	SCONJ
ajis02-913	154	34	there	there	PRON
ajis02-913	154	35	was	be	VERB
ajis02-913	154	36	a	a	DET
ajis02-913	154	37	relationship	relationship	NOUN
ajis02-913	154	38	or	or	CCONJ
ajis02-913	154	39	transactional	transactional	ADJ
ajis02-913	154	40	exchange	exchange	NOUN
ajis02-913	154	41	.	.	PUNCT
ajis02-913	155	1	table	table	NOUN
ajis02-913	155	2	5	5	NUM
ajis02-913	155	3	indicates	indicate	VERB
ajis02-913	155	4	factors	factor	NOUN
ajis02-913	155	5	leading	lead	VERB
ajis02-913	155	6	to	to	ADP
ajis02-913	155	7	commitment	commitment	NOUN
ajis02-913	155	8	for	for	ADP
ajis02-913	155	9	each	each	DET
ajis02-913	155	10	segment	segment	NOUN
ajis02-913	155	11	.	.	PUNCT
ajis02-913	156	1	factors	factor	NOUN
ajis02-913	156	2	leading	lead	VERB
ajis02-913	156	3	to	to	ADP
ajis02-913	156	4	loyalty	loyalty	NOUN
ajis02-913	156	5	transaction	transaction	NOUN
ajis02-913	156	6	based	base	VERB
ajis02-913	156	7	customer	customer	NOUN
ajis02-913	156	8	relationship	relationship	NOUN
ajis02-913	156	9	based	base	VERB
ajis02-913	156	10	customer	customer	NOUN
ajis02-913	156	11	trust	trust	NOUN
ajis02-913	156	12	of	of	ADP
ajis02-913	156	13	the	the	DET
ajis02-913	156	14	bank	bank	PROPN
ajis02-913	156	15	trust	trust	NOUN
ajis02-913	156	16	of	of	ADP
ajis02-913	156	17	the	the	DET
ajis02-913	156	18	banking	banking	NOUN
ajis02-913	156	19	industry	industry	NOUN
ajis02-913	156	20	switching	switch	VERB
ajis02-913	156	21	cost	cost	NOUN
ajis02-913	156	22	perceptions	perception	NOUN
ajis02-913	156	23	organisation	organisation	NOUN
ajis02-913	156	24	’s	’s	PART
ajis02-913	156	25	value	value	NOUN
ajis02-913	156	26	offering	offer	VERB
ajis02-913	156	27	carefully	carefully	ADV
ajis02-913	156	28	targeted	target	VERB
ajis02-913	156	29	promotion	promotion	NOUN
ajis02-913	156	30	personality	personality	NOUN
ajis02-913	156	31	of	of	ADP
ajis02-913	156	32	individual	individual	ADJ
ajis02-913	156	33	people/	people/	NUM
ajis02-913	156	34	individual	individual	ADJ
ajis02-913	156	35	interactions	interaction	NOUN
ajis02-913	156	36	table	table	NOUN
ajis02-913	156	37	5	5	NUM
ajis02-913	156	38	:	:	PUNCT
ajis02-913	156	39	factors	factor	NOUN
ajis02-913	156	40	leading	lead	VERB
ajis02-913	156	41	to	to	ADP
ajis02-913	156	42	commitment	commitment	NOUN
ajis02-913	156	43	for	for	ADP
ajis02-913	156	44	the	the	DET
ajis02-913	156	45	customer	customer	NOUN
ajis02-913	156	46	segments	segment	NOUN
ajis02-913	156	47	both	both	DET
ajis02-913	156	48	segments	segment	NOUN
ajis02-913	156	49	reported	report	VERB
ajis02-913	156	50	that	that	SCONJ
ajis02-913	156	51	carefully	carefully	ADV
ajis02-913	156	52	targeted	target	VERB
ajis02-913	156	53	promotion	promotion	NOUN
ajis02-913	156	54	fostered	foster	VERB
ajis02-913	156	55	commitment	commitment	NOUN
ajis02-913	156	56	.	.	PUNCT
ajis02-913	157	1	this	this	PRON
ajis02-913	157	2	can	can	AUX
ajis02-913	157	3	be	be	AUX
ajis02-913	157	4	seen	see	VERB
ajis02-913	157	5	in	in	ADP
ajis02-913	157	6	the	the	DET
ajis02-913	157	7	table	table	NOUN
ajis02-913	157	8	above	above	ADV
ajis02-913	157	9	.	.	PUNCT
ajis02-913	158	1	switching	switch	VERB
ajis02-913	158	2	cost	cost	NOUN
ajis02-913	158	3	perceptions	perception	NOUN
ajis02-913	158	4	,	,	PUNCT
ajis02-913	158	5	however	however	ADV
ajis02-913	158	6	,	,	PUNCT
ajis02-913	158	7	were	be	AUX
ajis02-913	158	8	the	the	DET
ajis02-913	158	9	main	main	ADJ
ajis02-913	158	10	reason	reason	NOUN
ajis02-913	158	11	to	to	PART
ajis02-913	158	12	stay	stay	VERB
ajis02-913	158	13	for	for	ADP
ajis02-913	158	14	the	the	DET
ajis02-913	158	15	transaction	transaction	NOUN
ajis02-913	158	16	segment	segment	NOUN
ajis02-913	158	17	while	while	SCONJ
ajis02-913	158	18	trust	trust	NOUN
ajis02-913	158	19	and	and	CCONJ
ajis02-913	158	20	interactions	interaction	NOUN
ajis02-913	158	21	with	with	ADP
ajis02-913	158	22	their	their	PRON
ajis02-913	158	23	relationship	relationship	NOUN
ajis02-913	158	24	banker	banker	NOUN
ajis02-913	158	25	and	and	CCONJ
ajis02-913	158	26	bank	bank	NOUN
ajis02-913	158	27	staff	staff	NOUN
ajis02-913	158	28	fostered	foster	VERB
ajis02-913	158	29	loyalty	loyalty	NOUN
ajis02-913	158	30	for	for	ADP
ajis02-913	158	31	the	the	DET
ajis02-913	158	32	relationship	relationship	NOUN
ajis02-913	158	33	-	-	PUNCT
ajis02-913	158	34	oriented	orient	VERB
ajis02-913	158	35	segment	segment	NOUN
ajis02-913	158	36	.	.	PUNCT
ajis02-913	159	1	the	the	DET
ajis02-913	159	2	differences	difference	NOUN
ajis02-913	159	3	in	in	ADP
ajis02-913	159	4	the	the	DET
ajis02-913	159	5	segments	segment	NOUN
ajis02-913	159	6	are	be	AUX
ajis02-913	159	7	illustrated	illustrate	VERB
ajis02-913	159	8	in	in	ADP
ajis02-913	159	9	table	table	NOUN
ajis02-913	159	10	6	6	NUM
ajis02-913	159	11	:	:	PUNCT
ajis02-913	159	12	transaction	transaction	NOUN
ajis02-913	159	13	customer	customer	NOUN
ajis02-913	159	14	:	:	PUNCT
ajis02-913	159	15	relationship	relationship	NOUN
ajis02-913	159	16	customer	customer	NOUN
ajis02-913	159	17	:	:	PUNCT
ajis02-913	159	18	embraces	embrace	VERB
ajis02-913	159	19	it	it	PRON
ajis02-913	159	20	accepts	accept	VERB
ajis02-913	159	21	it	it	PRON
ajis02-913	159	22	gets	get	VERB
ajis02-913	159	23	value	value	NOUN
ajis02-913	159	24	from	from	ADP
ajis02-913	159	25	technology	technology	NOUN
ajis02-913	159	26	working	work	VERB
ajis02-913	159	27	tends	tend	VERB
ajis02-913	159	28	to	to	PART
ajis02-913	159	29	be	be	AUX
ajis02-913	159	30	a	a	DET
ajis02-913	159	31	‘	'	PUNCT
ajis02-913	159	32	user	user	NOUN
ajis02-913	159	33	’	'	PUNCT
ajis02-913	159	34	tends	tend	VERB
ajis02-913	159	35	to	to	PART
ajis02-913	159	36	be	be	AUX
ajis02-913	159	37	younger	young	ADJ
ajis02-913	159	38	tends	tend	VERB
ajis02-913	159	39	to	to	PART
ajis02-913	159	40	be	be	AUX
ajis02-913	159	41	technologically	technologically	ADV
ajis02-913	159	42	savvy	savvy	ADJ
ajis02-913	159	43	in	in	ADP
ajis02-913	159	44	banking	banking	NOUN
ajis02-913	159	45	–	–	PUNCT
ajis02-913	159	46	tends	tend	VERB
ajis02-913	159	47	not	not	PART
ajis02-913	159	48	to	to	PART
ajis02-913	159	49	require	require	VERB
ajis02-913	159	50	funding	funding	NOUN
ajis02-913	159	51	tends	tend	VERB
ajis02-913	159	52	to	to	PART
ajis02-913	159	53	have	have	VERB
ajis02-913	159	54	a	a	DET
ajis02-913	159	55	complex	complex	ADJ
ajis02-913	159	56	business	business	NOUN
ajis02-913	159	57	structure	structure	NOUN
ajis02-913	159	58	tends	tend	VERB
ajis02-913	159	59	to	to	PART
ajis02-913	159	60	prefer	prefer	VERB
ajis02-913	159	61	relationships	relationship	NOUN
ajis02-913	159	62	with	with	ADP
ajis02-913	159	63	other	other	ADJ
ajis02-913	159	64	organisations	organisation	NOUN
ajis02-913	159	65	views	view	VERB
ajis02-913	159	66	technology	technology	NOUN
ajis02-913	159	67	as	as	ADV
ajis02-913	159	68	separate	separate	ADJ
ajis02-913	159	69	from	from	ADP
ajis02-913	159	70	the	the	DET
ajis02-913	159	71	interpersonal	interpersonal	ADJ
ajis02-913	159	72	relationship	relationship	NOUN
ajis02-913	159	73	in	in	ADP
ajis02-913	159	74	banking	banking	NOUN
ajis02-913	159	75	–	–	PUNCT
ajis02-913	159	76	tends	tend	VERB
ajis02-913	159	77	to	to	PART
ajis02-913	159	78	require	require	VERB
ajis02-913	159	79	funding	funding	NOUN
ajis02-913	159	80	table	table	NOUN
ajis02-913	159	81	6	6	NUM
ajis02-913	159	82	customer	customer	NOUN
ajis02-913	159	83	segment	segment	NOUN
ajis02-913	159	84	profile	profile	NOUN
ajis02-913	159	85	characteristics	characteristic	NOUN
ajis02-913	159	86	while	while	SCONJ
ajis02-913	159	87	commitment	commitment	NOUN
ajis02-913	159	88	and	and	CCONJ
ajis02-913	159	89	trust	trust	NOUN
ajis02-913	159	90	existed	exist	VERB
ajis02-913	159	91	in	in	ADP
ajis02-913	159	92	varying	vary	VERB
ajis02-913	159	93	degrees	degree	NOUN
ajis02-913	159	94	for	for	ADP
ajis02-913	159	95	all	all	DET
ajis02-913	159	96	customers	customer	NOUN
ajis02-913	159	97	,	,	PUNCT
ajis02-913	159	98	there	there	PRON
ajis02-913	159	99	were	be	VERB
ajis02-913	159	100	different	different	ADJ
ajis02-913	159	101	types	type	NOUN
ajis02-913	159	102	of	of	ADP
ajis02-913	159	103	commitment	commitment	NOUN
ajis02-913	159	104	evident	evident	ADJ
ajis02-913	159	105	.	.	PUNCT
ajis02-913	160	1	calculative	calculative	ADJ
ajis02-913	160	2	commitment	commitment	NOUN
ajis02-913	160	3	is	be	AUX
ajis02-913	160	4	a	a	DET
ajis02-913	160	5	more	more	ADV
ajis02-913	160	6	complex	complex	ADJ
ajis02-913	160	7	form	form	NOUN
ajis02-913	160	8	of	of	ADP
ajis02-913	160	9	relationship	relationship	NOUN
ajis02-913	160	10	loyalty	loyalty	NOUN
ajis02-913	160	11	where	where	SCONJ
ajis02-913	160	12	the	the	DET
ajis02-913	160	13	customer	customer	NOUN
ajis02-913	160	14	perceives	perceive	VERB
ajis02-913	160	15	it	it	PRON
ajis02-913	160	16	is	be	AUX
ajis02-913	160	17	difficult	difficult	ADJ
ajis02-913	160	18	to	to	PART
ajis02-913	160	19	replace	replace	VERB
ajis02-913	160	20	their	their	PRON
ajis02-913	160	21	trading	trading	NOUN
ajis02-913	160	22	partner	partner	NOUN
ajis02-913	160	23	so	so	ADV
ajis02-913	160	24	stays	stay	VERB
ajis02-913	160	25	in	in	ADP
ajis02-913	160	26	the	the	DET
ajis02-913	160	27	relationship	relationship	NOUN
ajis02-913	160	28	(	(	PUNCT
ajis02-913	160	29	kumar	kumar	PROPN
ajis02-913	160	30	,	,	PUNCT
ajis02-913	160	31	hibbard	hibbard	NOUN
ajis02-913	160	32	and	and	CCONJ
ajis02-913	160	33	stern	stern	ADJ
ajis02-913	160	34	1994	1994	NUM
ajis02-913	160	35	)	)	PUNCT
ajis02-913	160	36	.	.	PUNCT
ajis02-913	161	1	this	this	PRON
ajis02-913	161	2	was	be	AUX
ajis02-913	161	3	evident	evident	ADJ
ajis02-913	161	4	with	with	ADP
ajis02-913	161	5	some	some	DET
ajis02-913	161	6	transaction	transaction	NOUN
ajis02-913	161	7	-	-	PUNCT
ajis02-913	161	8	oriented	orient	VERB
ajis02-913	161	9	customers	customer	NOUN
ajis02-913	161	10	where	where	SCONJ
ajis02-913	161	11	the	the	DET
ajis02-913	161	12	switching	switching	NOUN
ajis02-913	161	13	cost	cost	NOUN
ajis02-913	161	14	perception	perception	NOUN
ajis02-913	161	15	saw	see	VERB
ajis02-913	161	16	them	they	PRON
ajis02-913	161	17	maintain	maintain	VERB
ajis02-913	161	18	a	a	DET
ajis02-913	161	19	relationship	relationship	NOUN
ajis02-913	161	20	that	that	PRON
ajis02-913	161	21	they	they	PRON
ajis02-913	161	22	were	be	AUX
ajis02-913	161	23	not	not	PART
ajis02-913	161	24	particularly	particularly	ADV
ajis02-913	161	25	satisfied	satisfied	ADJ
ajis02-913	161	26	with	with	ADP
ajis02-913	161	27	.	.	PUNCT
ajis02-913	162	1	other	other	ADJ
ajis02-913	162	2	respondents	respondent	NOUN
ajis02-913	162	3	stated	state	VERB
ajis02-913	162	4	that	that	SCONJ
ajis02-913	162	5	they	they	PRON
ajis02-913	162	6	would	would	AUX
ajis02-913	162	7	switch	switch	VERB
ajis02-913	162	8	if	if	SCONJ
ajis02-913	162	9	a	a	DET
ajis02-913	162	10	cheaper	cheap	ADJ
ajis02-913	162	11	partner	partner	NOUN
ajis02-913	162	12	was	be	AUX
ajis02-913	162	13	possible	possible	ADJ
ajis02-913	162	14	.	.	PUNCT
ajis02-913	163	1	in	in	ADP
ajis02-913	163	2	contrast	contrast	NOUN
ajis02-913	163	3	,	,	PUNCT
ajis02-913	163	4	affective	affective	ADJ
ajis02-913	163	5	commitment	commitment	NOUN
ajis02-913	163	6	is	be	AUX
ajis02-913	163	7	associated	associate	VERB
ajis02-913	163	8	with	with	ADP
ajis02-913	163	9	positivity	positivity	NOUN
ajis02-913	163	10	toward	toward	ADP
ajis02-913	163	11	the	the	DET
ajis02-913	163	12	relationship	relationship	NOUN
ajis02-913	163	13	(	(	PUNCT
ajis02-913	163	14	kumar	kumar	PROPN
ajis02-913	163	15	et	et	PROPN
ajis02-913	163	16	al	al	PROPN
ajis02-913	163	17	.	.	PROPN
ajis02-913	163	18	1994	1994	NUM
ajis02-913	163	19	)	)	PUNCT
ajis02-913	163	20	.	.	PUNCT
ajis02-913	164	1	for	for	ADP
ajis02-913	164	2	the	the	DET
ajis02-913	164	3	relationship	relationship	NOUN
ajis02-913	164	4	-	-	PUNCT
ajis02-913	164	5	oriented	orient	VERB
ajis02-913	164	6	customers	customer	NOUN
ajis02-913	164	7	who	who	PRON
ajis02-913	164	8	felt	feel	VERB
ajis02-913	164	9	a	a	DET
ajis02-913	164	10	strong	strong	ADJ
ajis02-913	164	11	level	level	NOUN
ajis02-913	164	12	of	of	ADP
ajis02-913	164	13	relationship	relationship	NOUN
ajis02-913	164	14	loyalty	loyalty	NOUN
ajis02-913	164	15	,	,	PUNCT
ajis02-913	164	16	affective	affective	ADJ
ajis02-913	164	17	commitment	commitment	NOUN
ajis02-913	164	18	was	be	AUX
ajis02-913	164	19	present	present	ADJ
ajis02-913	164	20	.	.	PUNCT
ajis02-913	165	1	therefore	therefore	ADV
ajis02-913	165	2	,	,	PUNCT
ajis02-913	165	3	proposition	proposition	NOUN
ajis02-913	165	4	three	three	NUM
ajis02-913	165	5	,	,	PUNCT
ajis02-913	165	6	that	that	SCONJ
ajis02-913	165	7	an	an	DET
ajis02-913	165	8	increase	increase	NOUN
ajis02-913	165	9	in	in	ADP
ajis02-913	165	10	ssts	sst	NOUN
ajis02-913	165	11	decrease	decrease	VERB
ajis02-913	165	12	trust	trust	NOUN
ajis02-913	165	13	and	and	CCONJ
ajis02-913	165	14	ultimately	ultimately	ADV
ajis02-913	165	15	commitment	commitment	NOUN
ajis02-913	165	16	,	,	PUNCT
ajis02-913	165	17	is	be	AUX
ajis02-913	165	18	correct	correct	ADJ
ajis02-913	165	19	for	for	ADP
ajis02-913	165	20	the	the	DET
ajis02-913	165	21	transaction	transaction	NOUN
ajis02-913	165	22	-	-	PUNCT
ajis02-913	165	23	oriented	orient	VERB
ajis02-913	165	24	customers	customer	NOUN
ajis02-913	165	25	,	,	PUNCT
ajis02-913	165	26	but	but	CCONJ
ajis02-913	165	27	not	not	PART
ajis02-913	165	28	for	for	ADP
ajis02-913	165	29	relationship	relationship	NOUN
ajis02-913	165	30	-	-	PUNCT
ajis02-913	165	31	oriented	orient	VERB
ajis02-913	165	32	customers	customer	NOUN
ajis02-913	165	33	.	.	PUNCT
ajis02-913	166	1	australasian	australasian	ADJ
ajis02-913	166	2	journal	journal	NOUN
ajis02-913	166	3	of	of	ADP
ajis02-913	166	4	information	information	NOUN
ajis02-913	166	5	systems	system	NOUN
ajis02-913	166	6	volume	volume	NOUN
ajis02-913	166	7	18	18	NUM
ajis02-913	166	8	number	number	NOUN
ajis02-913	166	9	3	3	NUM
ajis02-913	166	10	2014	2014	NUM
ajis02-913	166	11	16	16	NUM
ajis02-913	166	12	findings	finding	NOUN
ajis02-913	166	13	linked	link	VERB
ajis02-913	166	14	back	back	ADV
ajis02-913	166	15	to	to	ADP
ajis02-913	166	16	the	the	DET
ajis02-913	166	17	literature	literature	NOUN
ajis02-913	166	18	i	i	PRON
ajis02-913	166	19	do	do	AUX
ajis02-913	166	20	n’t	not	PART
ajis02-913	166	21	know	know	VERB
ajis02-913	166	22	what	what	PRON
ajis02-913	166	23	the	the	DET
ajis02-913	166	24	future	future	NOUN
ajis02-913	166	25	is	be	AUX
ajis02-913	166	26	for	for	ADP
ajis02-913	166	27	internet	internet	NOUN
ajis02-913	166	28	banking	banking	NOUN
ajis02-913	166	29	.	.	PUNCT
ajis02-913	167	1	at	at	ADP
ajis02-913	167	2	the	the	DET
ajis02-913	167	3	moment	moment	NOUN
ajis02-913	167	4	,	,	PUNCT
ajis02-913	167	5	it	it	PRON
ajis02-913	167	6	ticks	tick	VERB
ajis02-913	167	7	a	a	DET
ajis02-913	167	8	lot	lot	NOUN
ajis02-913	167	9	of	of	ADP
ajis02-913	167	10	boxes	box	NOUN
ajis02-913	167	11	,	,	PUNCT
ajis02-913	167	12	but	but	CCONJ
ajis02-913	167	13	if	if	SCONJ
ajis02-913	167	14	any	any	DET
ajis02-913	167	15	one	one	NUM
ajis02-913	167	16	of	of	ADP
ajis02-913	167	17	those	those	DET
ajis02-913	167	18	boxes	box	NOUN
ajis02-913	167	19	were	be	AUX
ajis02-913	167	20	n’t	not	PART
ajis02-913	167	21	ticked	tick	VERB
ajis02-913	167	22	,	,	PUNCT
ajis02-913	167	23	you	you	PRON
ajis02-913	167	24	’d	’d	NOUN
ajis02-913	167	25	have	have	VERB
ajis02-913	167	26	a	a	DET
ajis02-913	167	27	problem	problem	NOUN
ajis02-913	167	28	with	with	ADP
ajis02-913	167	29	it	it	PRON
ajis02-913	167	30	.	.	PUNCT
ajis02-913	168	1	it	it	PRON
ajis02-913	168	2	does	do	AUX
ajis02-913	168	3	n’t	not	PART
ajis02-913	168	4	really	really	ADV
ajis02-913	168	5	exceed	exceed	VERB
ajis02-913	168	6	expectations	expectation	NOUN
ajis02-913	168	7	,	,	PUNCT
ajis02-913	168	8	though	though	ADV
ajis02-913	168	9	,	,	PUNCT
ajis02-913	168	10	does	do	VERB
ajis02-913	168	11	it	it	PRON
ajis02-913	168	12	?	?	PUNCT
ajis02-913	169	1	(	(	PUNCT
ajis02-913	169	2	r19	r19	NOUN
ajis02-913	169	3	,	,	PUNCT
ajis02-913	169	4	decision	decision	NOUN
ajis02-913	169	5	maker	maker	NOUN
ajis02-913	169	6	)	)	PUNCT
ajis02-913	169	7	.	.	PUNCT
ajis02-913	170	1	two	two	NUM
ajis02-913	170	2	customer	customer	NOUN
ajis02-913	170	3	segments	segment	NOUN
ajis02-913	170	4	were	be	AUX
ajis02-913	170	5	identified	identify	VERB
ajis02-913	170	6	in	in	ADP
ajis02-913	170	7	the	the	DET
ajis02-913	170	8	research	research	NOUN
ajis02-913	170	9	–	–	PUNCT
ajis02-913	170	10	those	those	PRON
ajis02-913	170	11	primarily	primarily	ADV
ajis02-913	170	12	seeking	seek	VERB
ajis02-913	170	13	to	to	PART
ajis02-913	170	14	transact	transact	VERB
ajis02-913	170	15	and	and	CCONJ
ajis02-913	170	16	those	those	PRON
ajis02-913	170	17	primarily	primarily	ADV
ajis02-913	170	18	seeking	seek	VERB
ajis02-913	170	19	an	an	DET
ajis02-913	170	20	interpersonal	interpersonal	ADJ
ajis02-913	170	21	relationship	relationship	NOUN
ajis02-913	170	22	with	with	ADP
ajis02-913	170	23	the	the	DET
ajis02-913	170	24	bank	bank	NOUN
ajis02-913	170	25	.	.	PUNCT
ajis02-913	171	1	the	the	DET
ajis02-913	171	2	findings	finding	NOUN
ajis02-913	171	3	in	in	ADP
ajis02-913	171	4	this	this	DET
ajis02-913	171	5	study	study	NOUN
ajis02-913	171	6	indicate	indicate	VERB
ajis02-913	171	7	that	that	SCONJ
ajis02-913	171	8	the	the	DET
ajis02-913	171	9	use	use	NOUN
ajis02-913	171	10	of	of	ADP
ajis02-913	171	11	it	it	PRON
ajis02-913	171	12	does	do	AUX
ajis02-913	171	13	not	not	PART
ajis02-913	171	14	impact	impact	VERB
ajis02-913	171	15	on	on	ADP
ajis02-913	171	16	relationships	relationship	NOUN
ajis02-913	171	17	for	for	ADP
ajis02-913	171	18	relationshiporiented	relationshiporiente	VERB
ajis02-913	171	19	customers	customer	NOUN
ajis02-913	171	20	,	,	PUNCT
ajis02-913	171	21	due	due	ADP
ajis02-913	171	22	to	to	ADP
ajis02-913	171	23	their	their	PRON
ajis02-913	171	24	perception	perception	NOUN
ajis02-913	171	25	that	that	SCONJ
ajis02-913	171	26	the	the	DET
ajis02-913	171	27	technology	technology	NOUN
ajis02-913	171	28	and	and	CCONJ
ajis02-913	171	29	relationship	relationship	NOUN
ajis02-913	171	30	is	be	AUX
ajis02-913	171	31	separate	separate	ADJ
ajis02-913	171	32	.	.	PUNCT
ajis02-913	172	1	for	for	ADP
ajis02-913	172	2	transaction	transaction	NOUN
ajis02-913	172	3	-	-	PUNCT
ajis02-913	172	4	oriented	orient	VERB
ajis02-913	172	5	customers	customer	NOUN
ajis02-913	172	6	,	,	PUNCT
ajis02-913	172	7	both	both	CCONJ
ajis02-913	172	8	trust	trust	NOUN
ajis02-913	172	9	and	and	CCONJ
ajis02-913	172	10	relationship	relationship	NOUN
ajis02-913	172	11	loyalty	loyalty	NOUN
ajis02-913	172	12	were	be	AUX
ajis02-913	172	13	altered	alter	VERB
ajis02-913	172	14	,	,	PUNCT
ajis02-913	172	15	however	however	ADV
ajis02-913	172	16	,	,	PUNCT
ajis02-913	172	17	these	these	DET
ajis02-913	172	18	customers	customer	NOUN
ajis02-913	172	19	still	still	ADV
ajis02-913	172	20	prefer	prefer	VERB
ajis02-913	172	21	the	the	DET
ajis02-913	172	22	use	use	NOUN
ajis02-913	172	23	of	of	ADP
ajis02-913	172	24	technology	technology	NOUN
ajis02-913	172	25	.	.	PUNCT
ajis02-913	173	1	technology	technology	NOUN
ajis02-913	173	2	is	be	AUX
ajis02-913	173	3	continually	continually	ADV
ajis02-913	173	4	improved	improve	VERB
ajis02-913	173	5	and	and	CCONJ
ajis02-913	173	6	utilised	utilise	VERB
ajis02-913	173	7	in	in	ADP
ajis02-913	173	8	organisations	organisation	NOUN
ajis02-913	173	9	,	,	PUNCT
ajis02-913	173	10	this	this	DET
ajis02-913	173	11	study	study	NOUN
ajis02-913	173	12	has	have	AUX
ajis02-913	173	13	examined	examine	VERB
ajis02-913	173	14	how	how	SCONJ
ajis02-913	173	15	technology	technology	NOUN
ajis02-913	173	16	,	,	PUNCT
ajis02-913	173	17	and	and	CCONJ
ajis02-913	173	18	its	its	PRON
ajis02-913	173	19	use	use	NOUN
ajis02-913	173	20	as	as	ADP
ajis02-913	173	21	a	a	DET
ajis02-913	173	22	transaction	transaction	NOUN
ajis02-913	173	23	medium	medium	NOUN
ajis02-913	173	24	between	between	ADP
ajis02-913	173	25	two	two	NUM
ajis02-913	173	26	businesses	business	NOUN
ajis02-913	173	27	,	,	PUNCT
ajis02-913	173	28	can	can	AUX
ajis02-913	173	29	impact	impact	VERB
ajis02-913	173	30	relationships	relationship	NOUN
ajis02-913	173	31	.	.	PUNCT
ajis02-913	174	1	relationship	relationship	NOUN
ajis02-913	174	2	marketing	marketing	NOUN
ajis02-913	174	3	requires	require	VERB
ajis02-913	174	4	building	build	VERB
ajis02-913	174	5	and	and	CCONJ
ajis02-913	174	6	maintaining	maintain	VERB
ajis02-913	174	7	long	long	ADJ
ajis02-913	174	8	term	term	NOUN
ajis02-913	174	9	relationships	relationship	NOUN
ajis02-913	174	10	(	(	PUNCT
ajis02-913	174	11	gummesson	gummesson	NOUN
ajis02-913	174	12	2008	2008	NUM
ajis02-913	174	13	)	)	PUNCT
ajis02-913	174	14	.	.	PUNCT
ajis02-913	175	1	previous	previous	ADJ
ajis02-913	175	2	literature	literature	NOUN
ajis02-913	175	3	acknowledges	acknowledge	VERB
ajis02-913	175	4	that	that	SCONJ
ajis02-913	175	5	not	not	PART
ajis02-913	175	6	all	all	DET
ajis02-913	175	7	customers	customer	NOUN
ajis02-913	175	8	require	require	VERB
ajis02-913	175	9	relationships	relationship	NOUN
ajis02-913	175	10	and	and	CCONJ
ajis02-913	175	11	that	that	SCONJ
ajis02-913	175	12	‘	'	PUNCT
ajis02-913	175	13	transaction	transaction	NOUN
ajis02-913	175	14	marketing	marketing	NOUN
ajis02-913	175	15	’	'	PUNCT
ajis02-913	175	16	is	be	AUX
ajis02-913	175	17	the	the	DET
ajis02-913	175	18	opposite	opposite	NOUN
ajis02-913	175	19	of	of	ADP
ajis02-913	175	20	relationship	relationship	NOUN
ajis02-913	175	21	marketing	marketing	NOUN
ajis02-913	175	22	.	.	PUNCT
ajis02-913	176	1	despite	despite	SCONJ
ajis02-913	176	2	the	the	DET
ajis02-913	176	3	existence	existence	NOUN
ajis02-913	176	4	of	of	ADP
ajis02-913	176	5	transaction	transaction	NOUN
ajis02-913	176	6	marketing	marketing	NOUN
ajis02-913	176	7	in	in	ADP
ajis02-913	176	8	the	the	DET
ajis02-913	176	9	literature	literature	NOUN
ajis02-913	176	10	,	,	PUNCT
ajis02-913	176	11	the	the	DET
ajis02-913	176	12	findings	finding	NOUN
ajis02-913	176	13	in	in	ADP
ajis02-913	176	14	this	this	DET
ajis02-913	176	15	study	study	NOUN
ajis02-913	176	16	differ	differ	VERB
ajis02-913	176	17	from	from	ADP
ajis02-913	176	18	those	those	PRON
ajis02-913	176	19	in	in	ADP
ajis02-913	176	20	the	the	DET
ajis02-913	176	21	literature	literature	NOUN
ajis02-913	176	22	on	on	ADP
ajis02-913	176	23	relationship	relationship	NOUN
ajis02-913	176	24	marketing	marketing	NOUN
ajis02-913	176	25	and	and	CCONJ
ajis02-913	176	26	transaction	transaction	NOUN
ajis02-913	176	27	marketing	marketing	NOUN
ajis02-913	176	28	.	.	PUNCT
ajis02-913	177	1	transaction	transaction	NOUN
ajis02-913	177	2	marketing	marketing	NOUN
ajis02-913	177	3	in	in	ADP
ajis02-913	177	4	the	the	DET
ajis02-913	177	5	literature	literature	NOUN
ajis02-913	177	6	is	be	AUX
ajis02-913	177	7	focused	focus	VERB
ajis02-913	177	8	on	on	ADP
ajis02-913	177	9	what	what	PRON
ajis02-913	177	10	the	the	DET
ajis02-913	177	11	customer	customer	NOUN
ajis02-913	177	12	is	be	AUX
ajis02-913	177	13	purchasing	purchase	VERB
ajis02-913	177	14	,	,	PUNCT
ajis02-913	177	15	generally	generally	ADV
ajis02-913	177	16	taking	take	VERB
ajis02-913	177	17	a	a	DET
ajis02-913	177	18	short	short	ADJ
ajis02-913	177	19	term	term	NOUN
ajis02-913	177	20	,	,	PUNCT
ajis02-913	178	1	discrete	discrete	ADJ
ajis02-913	178	2	transaction	transaction	NOUN
ajis02-913	178	3	perspective	perspective	NOUN
ajis02-913	178	4	(	(	PUNCT
ajis02-913	178	5	grönroos	grönroos	NOUN
ajis02-913	178	6	1995	1995	NUM
ajis02-913	178	7	;	;	PUNCT
ajis02-913	178	8	brodie	brodie	PROPN
ajis02-913	178	9	,	,	PUNCT
ajis02-913	178	10	coviello	coviello	PROPN
ajis02-913	178	11	,	,	PUNCT
ajis02-913	178	12	brookes	brooke	NOUN
ajis02-913	178	13	and	and	CCONJ
ajis02-913	178	14	little	little	ADJ
ajis02-913	178	15	1997	1997	NUM
ajis02-913	178	16	;	;	PUNCT
ajis02-913	178	17	ivang	ivang	NOUN
ajis02-913	178	18	and	and	CCONJ
ajis02-913	178	19	sørensen	sørensen	NOUN
ajis02-913	178	20	2005	2005	NUM
ajis02-913	178	21	)	)	PUNCT
ajis02-913	178	22	.	.	PUNCT
ajis02-913	179	1	this	this	PRON
ajis02-913	179	2	means	mean	VERB
ajis02-913	179	3	that	that	SCONJ
ajis02-913	179	4	some	some	DET
ajis02-913	179	5	industries	industry	NOUN
ajis02-913	179	6	want	want	VERB
ajis02-913	179	7	relationships	relationship	NOUN
ajis02-913	179	8	while	while	SCONJ
ajis02-913	179	9	other	other	ADJ
ajis02-913	179	10	industries	industry	NOUN
ajis02-913	179	11	are	be	AUX
ajis02-913	179	12	prone	prone	ADJ
ajis02-913	179	13	to	to	ADP
ajis02-913	179	14	transactions	transaction	NOUN
ajis02-913	179	15	.	.	PUNCT
ajis02-913	180	1	for	for	ADP
ajis02-913	180	2	example	example	NOUN
ajis02-913	180	3	,	,	PUNCT
ajis02-913	180	4	purchasers	purchaser	NOUN
ajis02-913	180	5	of	of	ADP
ajis02-913	180	6	fast	fast	ADJ
ajis02-913	180	7	moving	move	VERB
ajis02-913	180	8	consumer	consumer	NOUN
ajis02-913	180	9	goods	good	NOUN
ajis02-913	180	10	(	(	PUNCT
ajis02-913	180	11	fmcg	fmcg	PROPN
ajis02-913	180	12	)	)	PUNCT
ajis02-913	180	13	will	will	AUX
ajis02-913	180	14	generally	generally	ADV
ajis02-913	180	15	not	not	PART
ajis02-913	180	16	seek	seek	VERB
ajis02-913	180	17	a	a	DET
ajis02-913	180	18	relationship	relationship	NOUN
ajis02-913	180	19	with	with	ADP
ajis02-913	180	20	the	the	DET
ajis02-913	180	21	marketer	marketer	NOUN
ajis02-913	180	22	,	,	PUNCT
ajis02-913	180	23	while	while	SCONJ
ajis02-913	180	24	professional	professional	ADJ
ajis02-913	180	25	service	service	NOUN
ajis02-913	180	26	customers	customer	NOUN
ajis02-913	180	27	will	will	AUX
ajis02-913	180	28	.	.	PUNCT
ajis02-913	181	1	it	it	PRON
ajis02-913	181	2	has	have	AUX
ajis02-913	181	3	also	also	ADV
ajis02-913	181	4	been	be	AUX
ajis02-913	181	5	argued	argue	VERB
ajis02-913	181	6	that	that	SCONJ
ajis02-913	181	7	in	in	ADP
ajis02-913	181	8	a	a	DET
ajis02-913	181	9	service	service	NOUN
ajis02-913	181	10	context	context	NOUN
ajis02-913	181	11	,	,	PUNCT
ajis02-913	181	12	relationships	relationship	NOUN
ajis02-913	181	13	are	be	AUX
ajis02-913	181	14	essential	essential	ADJ
ajis02-913	181	15	(	(	PUNCT
ajis02-913	181	16	grönroos	grönroos	NOUN
ajis02-913	181	17	1995	1995	NUM
ajis02-913	181	18	)	)	PUNCT
ajis02-913	181	19	and	and	CCONJ
ajis02-913	181	20	that	that	SCONJ
ajis02-913	181	21	transaction	transaction	NOUN
ajis02-913	181	22	marketing	marketing	NOUN
ajis02-913	181	23	applies	apply	VERB
ajis02-913	181	24	in	in	ADP
ajis02-913	181	25	a	a	DET
ajis02-913	181	26	goods	good	NOUN
ajis02-913	181	27	context	context	NOUN
ajis02-913	181	28	(	(	PUNCT
ajis02-913	181	29	baker	baker	PROPN
ajis02-913	181	30	,	,	PUNCT
ajis02-913	181	31	buttery	buttery	ADJ
ajis02-913	181	32	and	and	CCONJ
ajis02-913	181	33	richter	richter	NOUN
ajis02-913	181	34	-	-	PUNCT
ajis02-913	181	35	buttery	buttery	NOUN
ajis02-913	181	36	1998	1998	NUM
ajis02-913	181	37	)	)	PUNCT
ajis02-913	181	38	.	.	PUNCT
ajis02-913	182	1	the	the	DET
ajis02-913	182	2	literature	literature	NOUN
ajis02-913	182	3	relating	relate	VERB
ajis02-913	182	4	to	to	ADP
ajis02-913	182	5	transaction	transaction	NOUN
ajis02-913	182	6	marketing	marketing	NOUN
ajis02-913	182	7	is	be	AUX
ajis02-913	182	8	about	about	ADP
ajis02-913	182	9	personal	personal	ADJ
ajis02-913	182	10	customers	customer	NOUN
ajis02-913	182	11	rather	rather	ADV
ajis02-913	182	12	than	than	ADP
ajis02-913	182	13	business	business	NOUN
ajis02-913	182	14	customers	customer	NOUN
ajis02-913	182	15	(	(	PUNCT
ajis02-913	182	16	baker	baker	PROPN
ajis02-913	182	17	et	et	PROPN
ajis02-913	182	18	al	al	PROPN
ajis02-913	182	19	.	.	PROPN
ajis02-913	182	20	1998	1998	NUM
ajis02-913	182	21	)	)	PUNCT
ajis02-913	182	22	and	and	CCONJ
ajis02-913	182	23	it	it	PRON
ajis02-913	182	24	is	be	AUX
ajis02-913	182	25	suggested	suggest	VERB
ajis02-913	182	26	that	that	SCONJ
ajis02-913	182	27	relationship	relationship	NOUN
ajis02-913	182	28	marketing	marketing	NOUN
ajis02-913	182	29	is	be	AUX
ajis02-913	182	30	more	more	ADV
ajis02-913	182	31	applicable	applicable	ADJ
ajis02-913	182	32	for	for	ADP
ajis02-913	182	33	business	business	NOUN
ajis02-913	182	34	customers	customer	NOUN
ajis02-913	182	35	.	.	PUNCT
ajis02-913	183	1	while	while	SCONJ
ajis02-913	183	2	this	this	DET
ajis02-913	183	3	study	study	NOUN
ajis02-913	183	4	does	do	AUX
ajis02-913	183	5	not	not	PART
ajis02-913	183	6	contradict	contradict	VERB
ajis02-913	183	7	the	the	DET
ajis02-913	183	8	extant	extant	ADJ
ajis02-913	183	9	literature	literature	NOUN
ajis02-913	183	10	,	,	PUNCT
ajis02-913	183	11	it	it	PRON
ajis02-913	183	12	contributes	contribute	VERB
ajis02-913	183	13	by	by	ADP
ajis02-913	183	14	finding	find	VERB
ajis02-913	183	15	that	that	SCONJ
ajis02-913	183	16	when	when	SCONJ
ajis02-913	183	17	ssts	sst	NOUN
ajis02-913	183	18	are	be	AUX
ajis02-913	183	19	introduced	introduce	VERB
ajis02-913	183	20	,	,	PUNCT
ajis02-913	183	21	some	some	DET
ajis02-913	183	22	business	business	NOUN
ajis02-913	183	23	customers	customer	NOUN
ajis02-913	183	24	will	will	AUX
ajis02-913	183	25	move	move	VERB
ajis02-913	183	26	to	to	ADP
ajis02-913	183	27	a	a	DET
ajis02-913	183	28	transaction	transaction	NOUN
ajis02-913	183	29	-	-	PUNCT
ajis02-913	183	30	based	base	VERB
ajis02-913	183	31	approach	approach	NOUN
ajis02-913	183	32	to	to	ADP
ajis02-913	183	33	their	their	PRON
ajis02-913	183	34	relationships	relationship	NOUN
ajis02-913	183	35	.	.	PUNCT
ajis02-913	184	1	the	the	DET
ajis02-913	184	2	study	study	NOUN
ajis02-913	184	3	found	find	VERB
ajis02-913	184	4	that	that	SCONJ
ajis02-913	184	5	,	,	PUNCT
ajis02-913	184	6	on	on	ADP
ajis02-913	184	7	the	the	DET
ajis02-913	184	8	basis	basis	NOUN
ajis02-913	184	9	of	of	ADP
ajis02-913	184	10	their	their	PRON
ajis02-913	184	11	relationship	relationship	NOUN
ajis02-913	184	12	preference	preference	NOUN
ajis02-913	184	13	,	,	PUNCT
ajis02-913	184	14	business	business	NOUN
ajis02-913	184	15	customers	customer	NOUN
ajis02-913	184	16	should	should	AUX
ajis02-913	184	17	be	be	AUX
ajis02-913	184	18	segmented	segment	VERB
ajis02-913	184	19	.	.	PUNCT
ajis02-913	185	1	the	the	DET
ajis02-913	185	2	belief	belief	NOUN
ajis02-913	185	3	in	in	ADP
ajis02-913	185	4	the	the	DET
ajis02-913	185	5	literature	literature	NOUN
ajis02-913	185	6	that	that	SCONJ
ajis02-913	185	7	‘	'	PUNCT
ajis02-913	185	8	commercial	commercial	ADJ
ajis02-913	185	9	bank	bank	NOUN
ajis02-913	185	10	customers	customer	NOUN
ajis02-913	185	11	want	want	VERB
ajis02-913	185	12	an	an	DET
ajis02-913	185	13	interactive	interactive	ADJ
ajis02-913	185	14	relationship	relationship	NOUN
ajis02-913	185	15	with	with	ADP
ajis02-913	185	16	their	their	PRON
ajis02-913	185	17	bank	bank	NOUN
ajis02-913	185	18	’	'	PUNCT
ajis02-913	185	19	is	be	AUX
ajis02-913	185	20	no	no	PRON
ajis02-913	185	21	longer	long	ADV
ajis02-913	185	22	appropriate	appropriate	ADJ
ajis02-913	185	23	and	and	CCONJ
ajis02-913	185	24	an	an	DET
ajis02-913	185	25	understanding	understanding	NOUN
ajis02-913	185	26	of	of	ADP
ajis02-913	185	27	different	different	ADJ
ajis02-913	185	28	customer	customer	NOUN
ajis02-913	185	29	relationships	relationship	NOUN
ajis02-913	185	30	is	be	AUX
ajis02-913	185	31	necessary	necessary	ADJ
ajis02-913	185	32	by	by	ADP
ajis02-913	185	33	banks	bank	NOUN
ajis02-913	185	34	.	.	PUNCT
ajis02-913	186	1	while	while	SCONJ
ajis02-913	186	2	this	this	DET
ajis02-913	186	3	research	research	NOUN
ajis02-913	186	4	found	find	VERB
ajis02-913	186	5	that	that	SCONJ
ajis02-913	186	6	these	these	DET
ajis02-913	186	7	two	two	NUM
ajis02-913	186	8	distinct	distinct	ADJ
ajis02-913	186	9	groups	group	NOUN
ajis02-913	186	10	of	of	ADP
ajis02-913	186	11	relationship	relationship	NOUN
ajis02-913	186	12	preferences	preference	NOUN
ajis02-913	186	13	exist	exist	VERB
ajis02-913	186	14	,	,	PUNCT
ajis02-913	186	15	it	it	PRON
ajis02-913	186	16	also	also	ADV
ajis02-913	186	17	found	find	VERB
ajis02-913	186	18	that	that	SCONJ
ajis02-913	186	19	some	some	DET
ajis02-913	186	20	business	business	NOUN
ajis02-913	186	21	customers	customer	NOUN
ajis02-913	186	22	could	could	AUX
ajis02-913	186	23	not	not	PART
ajis02-913	186	24	be	be	AUX
ajis02-913	186	25	completely	completely	ADV
ajis02-913	186	26	categorised	categorise	VERB
ajis02-913	186	27	into	into	ADP
ajis02-913	186	28	these	these	DET
ajis02-913	186	29	two	two	NUM
ajis02-913	186	30	relationship	relationship	NOUN
ajis02-913	186	31	groups	group	NOUN
ajis02-913	186	32	.	.	PUNCT
ajis02-913	187	1	this	this	PRON
ajis02-913	187	2	is	be	AUX
ajis02-913	187	3	because	because	SCONJ
ajis02-913	187	4	some	some	DET
ajis02-913	187	5	customers	customer	NOUN
ajis02-913	187	6	will	will	AUX
ajis02-913	187	7	require	require	VERB
ajis02-913	187	8	relational	relational	ADJ
ajis02-913	187	9	elements	element	NOUN
ajis02-913	187	10	but	but	CCONJ
ajis02-913	187	11	seek	seek	VERB
ajis02-913	187	12	transactions	transaction	NOUN
ajis02-913	187	13	that	that	PRON
ajis02-913	187	14	work	work	VERB
ajis02-913	187	15	,	,	PUNCT
ajis02-913	187	16	and	and	CCONJ
ajis02-913	187	17	other	other	ADJ
ajis02-913	187	18	customers	customer	NOUN
ajis02-913	187	19	will	will	AUX
ajis02-913	187	20	prefer	prefer	VERB
ajis02-913	187	21	transactions	transaction	NOUN
ajis02-913	187	22	because	because	SCONJ
ajis02-913	187	23	a	a	DET
ajis02-913	187	24	relationship	relationship	NOUN
ajis02-913	187	25	has	have	AUX
ajis02-913	187	26	been	be	AUX
ajis02-913	187	27	established	establish	VERB
ajis02-913	187	28	in	in	ADP
ajis02-913	187	29	the	the	DET
ajis02-913	187	30	past	past	NOUN
ajis02-913	187	31	.	.	PUNCT
ajis02-913	188	1	the	the	DET
ajis02-913	188	2	findings	finding	NOUN
ajis02-913	188	3	indicate	indicate	VERB
ajis02-913	188	4	,	,	PUNCT
ajis02-913	188	5	however	however	ADV
ajis02-913	188	6	,	,	PUNCT
ajis02-913	188	7	that	that	SCONJ
ajis02-913	188	8	customers	customer	NOUN
ajis02-913	188	9	with	with	ADP
ajis02-913	188	10	a	a	DET
ajis02-913	188	11	pure	pure	ADJ
ajis02-913	188	12	transaction	transaction	NOUN
ajis02-913	188	13	orientation	orientation	NOUN
ajis02-913	188	14	will	will	AUX
ajis02-913	188	15	not	not	PART
ajis02-913	188	16	develop	develop	VERB
ajis02-913	188	17	the	the	DET
ajis02-913	188	18	depth	depth	NOUN
ajis02-913	188	19	of	of	ADP
ajis02-913	188	20	trust	trust	NOUN
ajis02-913	188	21	and	and	CCONJ
ajis02-913	188	22	loyalty	loyalty	NOUN
ajis02-913	188	23	to	to	ADP
ajis02-913	188	24	the	the	DET
ajis02-913	188	25	relationship	relationship	NOUN
ajis02-913	188	26	that	that	PRON
ajis02-913	188	27	relationship	relationship	NOUN
ajis02-913	188	28	-	-	PUNCT
ajis02-913	188	29	oriented	orient	VERB
ajis02-913	188	30	customers	customer	NOUN
ajis02-913	188	31	will	will	AUX
ajis02-913	188	32	develop	develop	VERB
ajis02-913	188	33	.	.	PUNCT
ajis02-913	189	1	while	while	SCONJ
ajis02-913	189	2	trust	trust	NOUN
ajis02-913	189	3	and	and	CCONJ
ajis02-913	189	4	loyalty	loyalty	NOUN
ajis02-913	189	5	still	still	ADV
ajis02-913	189	6	exists	exist	VERB
ajis02-913	189	7	for	for	ADP
ajis02-913	189	8	transaction	transaction	NOUN
ajis02-913	189	9	-	-	PUNCT
ajis02-913	189	10	oriented	orient	VERB
ajis02-913	189	11	customers	customer	NOUN
ajis02-913	189	12	,	,	PUNCT
ajis02-913	189	13	the	the	DET
ajis02-913	189	14	trust	trust	NOUN
ajis02-913	189	15	of	of	ADP
ajis02-913	189	16	the	the	DET
ajis02-913	189	17	banking	banking	NOUN
ajis02-913	189	18	industry	industry	NOUN
ajis02-913	189	19	and	and	CCONJ
ajis02-913	189	20	the	the	DET
ajis02-913	189	21	loyalty	loyalty	NOUN
ajis02-913	189	22	to	to	ADP
ajis02-913	189	23	their	their	PRON
ajis02-913	189	24	bank	bank	NOUN
ajis02-913	189	25	is	be	AUX
ajis02-913	189	26	usually	usually	ADV
ajis02-913	189	27	caused	cause	VERB
ajis02-913	189	28	through	through	ADP
ajis02-913	189	29	a	a	DET
ajis02-913	189	30	perception	perception	NOUN
ajis02-913	189	31	of	of	ADP
ajis02-913	189	32	switching	switch	VERB
ajis02-913	189	33	costs	cost	NOUN
ajis02-913	189	34	,	,	PUNCT
ajis02-913	189	35	rather	rather	ADV
ajis02-913	189	36	than	than	ADP
ajis02-913	189	37	a	a	DET
ajis02-913	189	38	real	real	ADJ
ajis02-913	189	39	loyalty	loyalty	NOUN
ajis02-913	189	40	to	to	PART
ajis02-913	189	41	work	work	VERB
ajis02-913	189	42	in	in	ADP
ajis02-913	189	43	an	an	DET
ajis02-913	189	44	ongoing	ongoing	ADJ
ajis02-913	189	45	relationship	relationship	NOUN
ajis02-913	189	46	with	with	ADP
ajis02-913	189	47	their	their	PRON
ajis02-913	189	48	business	business	NOUN
ajis02-913	189	49	partner	partner	NOUN
ajis02-913	189	50	.	.	PUNCT
ajis02-913	190	1	another	another	DET
ajis02-913	190	2	major	major	ADJ
ajis02-913	190	3	contribution	contribution	NOUN
ajis02-913	190	4	relates	relate	VERB
ajis02-913	190	5	to	to	ADP
ajis02-913	190	6	the	the	DET
ajis02-913	190	7	use	use	NOUN
ajis02-913	190	8	of	of	ADP
ajis02-913	190	9	ssts	sst	NOUN
ajis02-913	190	10	.	.	PUNCT
ajis02-913	191	1	much	much	ADJ
ajis02-913	191	2	of	of	ADP
ajis02-913	191	3	the	the	DET
ajis02-913	191	4	literature	literature	NOUN
ajis02-913	191	5	on	on	ADP
ajis02-913	191	6	ssts	sst	NOUN
ajis02-913	191	7	indicates	indicate	VERB
ajis02-913	191	8	that	that	SCONJ
ajis02-913	191	9	technology	technology	NOUN
ajis02-913	191	10	forms	form	VERB
ajis02-913	191	11	the	the	DET
ajis02-913	191	12	main	main	ADJ
ajis02-913	191	13	basis	basis	NOUN
ajis02-913	191	14	of	of	ADP
ajis02-913	191	15	the	the	DET
ajis02-913	191	16	relationship	relationship	NOUN
ajis02-913	191	17	and	and	CCONJ
ajis02-913	191	18	has	have	VERB
ajis02-913	191	19	an	an	DET
ajis02-913	191	20	impact	impact	NOUN
ajis02-913	191	21	on	on	ADP
ajis02-913	191	22	brand	brand	NOUN
ajis02-913	191	23	image	image	NOUN
ajis02-913	191	24	.	.	PUNCT
ajis02-913	192	1	this	this	PRON
ajis02-913	192	2	was	be	AUX
ajis02-913	192	3	found	find	VERB
ajis02-913	192	4	to	to	PART
ajis02-913	192	5	be	be	AUX
ajis02-913	192	6	true	true	ADJ
ajis02-913	192	7	for	for	ADP
ajis02-913	192	8	the	the	DET
ajis02-913	192	9	transaction	transaction	NOUN
ajis02-913	192	10	-	-	PUNCT
ajis02-913	192	11	oriented	orient	VERB
ajis02-913	192	12	respondents	respondent	NOUN
ajis02-913	192	13	,	,	PUNCT
ajis02-913	192	14	however	however	ADV
ajis02-913	192	15	,	,	PUNCT
ajis02-913	192	16	for	for	ADP
ajis02-913	192	17	relationship	relationship	NOUN
ajis02-913	192	18	-	-	PUNCT
ajis02-913	192	19	oriented	orient	VERB
ajis02-913	192	20	respondents	respondent	NOUN
ajis02-913	192	21	,	,	PUNCT
ajis02-913	192	22	technology	technology	NOUN
ajis02-913	192	23	was	be	AUX
ajis02-913	192	24	perceived	perceive	VERB
ajis02-913	192	25	merely	merely	ADV
ajis02-913	192	26	as	as	ADP
ajis02-913	192	27	a	a	DET
ajis02-913	192	28	means	means	NOUN
ajis02-913	192	29	to	to	PART
ajis02-913	192	30	conduct	conduct	VERB
ajis02-913	192	31	a	a	DET
ajis02-913	192	32	transaction	transaction	NOUN
ajis02-913	192	33	and	and	CCONJ
ajis02-913	192	34	was	be	AUX
ajis02-913	192	35	viewed	view	VERB
ajis02-913	192	36	as	as	ADP
ajis02-913	192	37	separate	separate	ADJ
ajis02-913	192	38	from	from	ADP
ajis02-913	192	39	the	the	DET
ajis02-913	192	40	relationship	relationship	NOUN
ajis02-913	192	41	.	.	PUNCT
ajis02-913	193	1	if	if	SCONJ
ajis02-913	193	2	the	the	DET
ajis02-913	193	3	technology	technology	NOUN
ajis02-913	193	4	continually	continually	ADV
ajis02-913	193	5	fails	fail	VERB
ajis02-913	193	6	,	,	PUNCT
ajis02-913	193	7	the	the	DET
ajis02-913	193	8	relationship	relationship	NOUN
ajis02-913	193	9	would	would	AUX
ajis02-913	193	10	be	be	AUX
ajis02-913	193	11	reconsidered	reconsider	VERB
ajis02-913	193	12	.	.	PUNCT
ajis02-913	194	1	on	on	ADP
ajis02-913	194	2	the	the	DET
ajis02-913	194	3	other	other	ADJ
ajis02-913	194	4	australasian	australasian	ADJ
ajis02-913	194	5	journal	journal	NOUN
ajis02-913	194	6	of	of	ADP
ajis02-913	194	7	information	information	NOUN
ajis02-913	194	8	systems	system	NOUN
ajis02-913	194	9	volume	volume	NOUN
ajis02-913	194	10	18	18	NUM
ajis02-913	194	11	number	number	NOUN
ajis02-913	194	12	3	3	NUM
ajis02-913	194	13	2014	2014	NUM
ajis02-913	194	14	17	17	NUM
ajis02-913	194	15	hand	hand	NOUN
ajis02-913	194	16	,	,	PUNCT
ajis02-913	194	17	for	for	ADP
ajis02-913	194	18	most	most	ADJ
ajis02-913	194	19	relationship	relationship	NOUN
ajis02-913	194	20	-	-	PUNCT
ajis02-913	194	21	oriented	orient	VERB
ajis02-913	194	22	customers	customer	NOUN
ajis02-913	194	23	,	,	PUNCT
ajis02-913	194	24	technology	technology	NOUN
ajis02-913	194	25	was	be	AUX
ajis02-913	194	26	perceived	perceive	VERB
ajis02-913	194	27	as	as	ADP
ajis02-913	194	28	just	just	ADV
ajis02-913	194	29	one	one	NUM
ajis02-913	194	30	component	component	NOUN
ajis02-913	194	31	of	of	ADP
ajis02-913	194	32	transaction	transaction	NOUN
ajis02-913	194	33	and	and	CCONJ
ajis02-913	194	34	relationships	relationship	NOUN
ajis02-913	194	35	were	be	AUX
ajis02-913	194	36	based	base	VERB
ajis02-913	194	37	on	on	ADP
ajis02-913	194	38	interpersonal	interpersonal	ADJ
ajis02-913	194	39	contact	contact	NOUN
ajis02-913	194	40	.	.	PUNCT
ajis02-913	195	1	value	value	NOUN
ajis02-913	195	2	-	-	PUNCT
ajis02-913	195	3	adding	add	VERB
ajis02-913	195	4	through	through	ADP
ajis02-913	195	5	technology	technology	NOUN
ajis02-913	195	6	a	a	DET
ajis02-913	195	7	perception	perception	NOUN
ajis02-913	195	8	of	of	ADP
ajis02-913	195	9	being	be	AUX
ajis02-913	195	10	forced	force	VERB
ajis02-913	195	11	to	to	PART
ajis02-913	195	12	utilise	utilise	VERB
ajis02-913	195	13	technology	technology	NOUN
ajis02-913	195	14	in	in	ADP
ajis02-913	195	15	a	a	DET
ajis02-913	195	16	relationship	relationship	NOUN
ajis02-913	195	17	can	can	AUX
ajis02-913	195	18	drive	drive	VERB
ajis02-913	195	19	a	a	DET
ajis02-913	195	20	customer	customer	NOUN
ajis02-913	195	21	to	to	PART
ajis02-913	195	22	resist	resist	VERB
ajis02-913	195	23	the	the	DET
ajis02-913	195	24	technology	technology	NOUN
ajis02-913	195	25	(	(	PUNCT
ajis02-913	195	26	godson	godson	NOUN
ajis02-913	195	27	2009	2009	NUM
ajis02-913	195	28	)	)	PUNCT
ajis02-913	195	29	.	.	PUNCT
ajis02-913	196	1	egan	egan	PROPN
ajis02-913	196	2	(	(	PUNCT
ajis02-913	196	3	2004	2004	NUM
ajis02-913	196	4	)	)	PUNCT
ajis02-913	196	5	believes	believe	VERB
ajis02-913	196	6	that	that	SCONJ
ajis02-913	196	7	marketers	marketer	NOUN
ajis02-913	196	8	should	should	AUX
ajis02-913	196	9	not	not	PART
ajis02-913	196	10	attempt	attempt	VERB
ajis02-913	196	11	to	to	PART
ajis02-913	196	12	replace	replace	VERB
ajis02-913	196	13	human	human	ADJ
ajis02-913	196	14	relationships	relationship	NOUN
ajis02-913	196	15	with	with	ADP
ajis02-913	196	16	technology	technology	NOUN
ajis02-913	196	17	,	,	PUNCT
ajis02-913	196	18	particularly	particularly	ADV
ajis02-913	196	19	if	if	SCONJ
ajis02-913	196	20	technology	technology	NOUN
ajis02-913	196	21	is	be	AUX
ajis02-913	196	22	used	use	VERB
ajis02-913	196	23	for	for	ADP
ajis02-913	196	24	business	business	NOUN
ajis02-913	196	25	efficiency	efficiency	NOUN
ajis02-913	196	26	rather	rather	ADV
ajis02-913	196	27	than	than	ADP
ajis02-913	196	28	for	for	ADP
ajis02-913	196	29	value	value	NOUN
ajis02-913	196	30	-	-	PUNCT
ajis02-913	196	31	adding	add	VERB
ajis02-913	196	32	.	.	PUNCT
ajis02-913	197	1	according	accord	VERB
ajis02-913	197	2	to	to	ADP
ajis02-913	197	3	the	the	DET
ajis02-913	197	4	findings	finding	NOUN
ajis02-913	197	5	in	in	ADP
ajis02-913	197	6	this	this	DET
ajis02-913	197	7	study	study	NOUN
ajis02-913	197	8	,	,	PUNCT
ajis02-913	197	9	all	all	DET
ajis02-913	197	10	respondents	respondent	NOUN
ajis02-913	197	11	saw	see	VERB
ajis02-913	197	12	the	the	DET
ajis02-913	197	13	use	use	NOUN
ajis02-913	197	14	of	of	ADP
ajis02-913	197	15	technology	technology	NOUN
ajis02-913	197	16	as	as	ADP
ajis02-913	197	17	value	value	NOUN
ajis02-913	197	18	adding	add	VERB
ajis02-913	197	19	through	through	ADP
ajis02-913	197	20	improvement	improvement	NOUN
ajis02-913	197	21	in	in	ADP
ajis02-913	197	22	their	their	PRON
ajis02-913	197	23	business	business	NOUN
ajis02-913	197	24	efficiency	efficiency	NOUN
ajis02-913	197	25	.	.	PUNCT
ajis02-913	198	1	for	for	ADP
ajis02-913	198	2	some	some	DET
ajis02-913	198	3	respondents	respondent	NOUN
ajis02-913	198	4	(	(	PUNCT
ajis02-913	198	5	the	the	DET
ajis02-913	198	6	transactionoriented	transactionoriente	VERB
ajis02-913	198	7	segment	segment	NOUN
ajis02-913	198	8	)	)	PUNCT
ajis02-913	198	9	,	,	PUNCT
ajis02-913	198	10	value	value	NOUN
ajis02-913	198	11	is	be	AUX
ajis02-913	198	12	derived	derive	VERB
ajis02-913	198	13	through	through	ADP
ajis02-913	198	14	the	the	DET
ajis02-913	198	15	use	use	NOUN
ajis02-913	198	16	of	of	ADP
ajis02-913	198	17	technology	technology	NOUN
ajis02-913	198	18	.	.	PUNCT
ajis02-913	199	1	this	this	DET
ajis02-913	199	2	segment	segment	NOUN
ajis02-913	199	3	does	do	AUX
ajis02-913	199	4	not	not	PART
ajis02-913	199	5	wish	wish	VERB
ajis02-913	199	6	to	to	PART
ajis02-913	199	7	have	have	VERB
ajis02-913	199	8	a	a	DET
ajis02-913	199	9	regular	regular	ADJ
ajis02-913	199	10	,	,	PUNCT
ajis02-913	199	11	interpersonal	interpersonal	ADJ
ajis02-913	199	12	contact	contact	NOUN
ajis02-913	199	13	with	with	ADP
ajis02-913	199	14	the	the	DET
ajis02-913	199	15	marketer	marketer	NOUN
ajis02-913	199	16	.	.	PUNCT
ajis02-913	200	1	in	in	ADP
ajis02-913	200	2	contrast	contrast	NOUN
ajis02-913	200	3	,	,	PUNCT
ajis02-913	200	4	the	the	DET
ajis02-913	200	5	‘	'	PUNCT
ajis02-913	200	6	relationship	relationship	NOUN
ajis02-913	200	7	’	'	PUNCT
ajis02-913	200	8	segment	segment	NOUN
ajis02-913	200	9	perceives	perceive	VERB
ajis02-913	200	10	the	the	DET
ajis02-913	200	11	relationship	relationship	NOUN
ajis02-913	200	12	as	as	ADP
ajis02-913	200	13	adding	add	VERB
ajis02-913	200	14	value	value	NOUN
ajis02-913	200	15	and	and	CCONJ
ajis02-913	200	16	the	the	DET
ajis02-913	200	17	technology	technology	NOUN
ajis02-913	200	18	as	as	ADP
ajis02-913	200	19	merely	merely	ADV
ajis02-913	200	20	a	a	DET
ajis02-913	200	21	means	means	NOUN
ajis02-913	200	22	of	of	ADP
ajis02-913	200	23	transactions	transaction	NOUN
ajis02-913	200	24	.	.	PUNCT
ajis02-913	201	1	this	this	DET
ajis02-913	201	2	finding	finding	NOUN
ajis02-913	201	3	deviates	deviate	VERB
ajis02-913	201	4	from	from	ADP
ajis02-913	201	5	egan	egan	PROPN
ajis02-913	201	6	(	(	PUNCT
ajis02-913	201	7	2004	2004	NUM
ajis02-913	201	8	)	)	PUNCT
ajis02-913	201	9	’s	’	VERB
ajis02-913	201	10	recommendation	recommendation	NOUN
ajis02-913	201	11	that	that	SCONJ
ajis02-913	201	12	relationships	relationship	NOUN
ajis02-913	201	13	should	should	AUX
ajis02-913	201	14	not	not	PART
ajis02-913	201	15	be	be	AUX
ajis02-913	201	16	replaced	replace	VERB
ajis02-913	201	17	with	with	ADP
ajis02-913	201	18	technology	technology	NOUN
ajis02-913	201	19	;	;	PUNCT
ajis02-913	201	20	and	and	CCONJ
ajis02-913	201	21	suggests	suggest	VERB
ajis02-913	201	22	that	that	SCONJ
ajis02-913	201	23	banks	bank	NOUN
ajis02-913	201	24	should	should	AUX
ajis02-913	201	25	provide	provide	VERB
ajis02-913	201	26	both	both	PRON
ajis02-913	201	27	as	as	ADP
ajis02-913	201	28	a	a	DET
ajis02-913	201	29	choice	choice	NOUN
ajis02-913	201	30	to	to	PART
ajis02-913	201	31	ensure	ensure	VERB
ajis02-913	201	32	they	they	PRON
ajis02-913	201	33	are	be	AUX
ajis02-913	201	34	targeting	target	VERB
ajis02-913	201	35	both	both	DET
ajis02-913	201	36	segments	segment	NOUN
ajis02-913	201	37	identified	identify	VERB
ajis02-913	201	38	.	.	PUNCT
ajis02-913	202	1	this	this	DET
ajis02-913	202	2	research	research	NOUN
ajis02-913	202	3	indicates	indicate	VERB
ajis02-913	202	4	that	that	SCONJ
ajis02-913	202	5	when	when	SCONJ
ajis02-913	202	6	trust	trust	NOUN
ajis02-913	202	7	of	of	ADP
ajis02-913	202	8	the	the	DET
ajis02-913	202	9	bank	bank	NOUN
ajis02-913	202	10	was	be	AUX
ajis02-913	202	11	established	establish	VERB
ajis02-913	202	12	prior	prior	ADV
ajis02-913	202	13	to	to	ADP
ajis02-913	202	14	the	the	DET
ajis02-913	202	15	use	use	NOUN
ajis02-913	202	16	of	of	ADP
ajis02-913	202	17	technology	technology	NOUN
ajis02-913	202	18	,	,	PUNCT
ajis02-913	202	19	this	this	PRON
ajis02-913	202	20	had	have	VERB
ajis02-913	202	21	an	an	DET
ajis02-913	202	22	impact	impact	NOUN
ajis02-913	202	23	on	on	ADP
ajis02-913	202	24	the	the	DET
ajis02-913	202	25	perception	perception	NOUN
ajis02-913	202	26	of	of	ADP
ajis02-913	202	27	technology	technology	NOUN
ajis02-913	202	28	.	.	PUNCT
ajis02-913	203	1	this	this	PRON
ajis02-913	203	2	was	be	AUX
ajis02-913	203	3	unexpected	unexpected	ADJ
ajis02-913	203	4	and	and	CCONJ
ajis02-913	203	5	significant	significant	ADJ
ajis02-913	203	6	.	.	PUNCT
ajis02-913	204	1	these	these	DET
ajis02-913	204	2	results	result	NOUN
ajis02-913	204	3	showed	show	VERB
ajis02-913	204	4	that	that	SCONJ
ajis02-913	204	5	businesses	business	NOUN
ajis02-913	204	6	who	who	PRON
ajis02-913	204	7	perceive	perceive	VERB
ajis02-913	204	8	their	their	PRON
ajis02-913	204	9	relationship	relationship	NOUN
ajis02-913	204	10	is	be	AUX
ajis02-913	204	11	unsatisfactory	unsatisfactory	ADJ
ajis02-913	204	12	will	will	AUX
ajis02-913	204	13	also	also	ADV
ajis02-913	204	14	have	have	VERB
ajis02-913	204	15	an	an	DET
ajis02-913	204	16	unsatisfactory	unsatisfactory	ADJ
ajis02-913	204	17	opinion	opinion	NOUN
ajis02-913	204	18	of	of	ADP
ajis02-913	204	19	the	the	DET
ajis02-913	204	20	technology	technology	NOUN
ajis02-913	204	21	provided	provide	VERB
ajis02-913	204	22	by	by	ADP
ajis02-913	204	23	their	their	PRON
ajis02-913	204	24	bank	bank	NOUN
ajis02-913	204	25	.	.	PUNCT
ajis02-913	205	1	furthermore	furthermore	ADV
ajis02-913	205	2	,	,	PUNCT
ajis02-913	205	3	businesses	business	NOUN
ajis02-913	205	4	that	that	PRON
ajis02-913	205	5	have	have	VERB
ajis02-913	205	6	a	a	DET
ajis02-913	205	7	positive	positive	ADJ
ajis02-913	205	8	relationship	relationship	NOUN
ajis02-913	205	9	with	with	ADP
ajis02-913	205	10	the	the	DET
ajis02-913	205	11	bank	bank	NOUN
ajis02-913	205	12	will	will	AUX
ajis02-913	205	13	also	also	ADV
ajis02-913	205	14	have	have	VERB
ajis02-913	205	15	a	a	DET
ajis02-913	205	16	positive	positive	ADJ
ajis02-913	205	17	impression	impression	NOUN
ajis02-913	205	18	of	of	ADP
ajis02-913	205	19	the	the	DET
ajis02-913	205	20	technology	technology	NOUN
ajis02-913	205	21	provided	provide	VERB
ajis02-913	205	22	.	.	PUNCT
ajis02-913	206	1	the	the	DET
ajis02-913	206	2	research	research	NOUN
ajis02-913	206	3	therefore	therefore	ADV
ajis02-913	206	4	shows	show	VERB
ajis02-913	206	5	that	that	SCONJ
ajis02-913	206	6	customers	customer	NOUN
ajis02-913	206	7	also	also	ADV
ajis02-913	206	8	seemed	seem	VERB
ajis02-913	206	9	to	to	PART
ajis02-913	206	10	perceive	perceive	VERB
ajis02-913	206	11	a	a	DET
ajis02-913	206	12	separation	separation	NOUN
ajis02-913	206	13	between	between	ADP
ajis02-913	206	14	the	the	DET
ajis02-913	206	15	technology	technology	NOUN
ajis02-913	206	16	and	and	CCONJ
ajis02-913	206	17	the	the	DET
ajis02-913	206	18	relationship	relationship	NOUN
ajis02-913	206	19	,	,	PUNCT
ajis02-913	206	20	viewing	view	VERB
ajis02-913	206	21	technology	technology	NOUN
ajis02-913	206	22	issues	issue	NOUN
ajis02-913	206	23	as	as	ADV
ajis02-913	206	24	separate	separate	ADJ
ajis02-913	206	25	from	from	ADP
ajis02-913	206	26	the	the	DET
ajis02-913	206	27	bank	bank	NOUN
ajis02-913	206	28	particularly	particularly	ADV
ajis02-913	206	29	when	when	SCONJ
ajis02-913	206	30	there	there	PRON
ajis02-913	206	31	was	be	VERB
ajis02-913	206	32	a	a	DET
ajis02-913	206	33	positive	positive	ADJ
ajis02-913	206	34	relationship	relationship	NOUN
ajis02-913	206	35	with	with	ADP
ajis02-913	206	36	the	the	DET
ajis02-913	206	37	bank	bank	NOUN
ajis02-913	206	38	and	and	CCONJ
ajis02-913	206	39	problems	problem	NOUN
ajis02-913	206	40	with	with	ADP
ajis02-913	206	41	the	the	DET
ajis02-913	206	42	technology	technology	NOUN
ajis02-913	206	43	.	.	PUNCT
ajis02-913	207	1	this	this	PRON
ajis02-913	207	2	requires	require	VERB
ajis02-913	207	3	further	further	ADJ
ajis02-913	207	4	exploration	exploration	NOUN
ajis02-913	207	5	.	.	PUNCT
ajis02-913	208	1	the	the	DET
ajis02-913	208	2	necessity	necessity	NOUN
ajis02-913	208	3	of	of	ADP
ajis02-913	208	4	customer	customer	NOUN
ajis02-913	208	5	segmentation	segmentation	NOUN
ajis02-913	208	6	:	:	PUNCT
ajis02-913	208	7	transaction	transaction	NOUN
ajis02-913	208	8	and	and	CCONJ
ajis02-913	208	9	relationship	relationship	NOUN
ajis02-913	208	10	customers	customer	NOUN
ajis02-913	208	11	this	this	DET
ajis02-913	208	12	discussion	discussion	NOUN
ajis02-913	208	13	has	have	AUX
ajis02-913	208	14	highlighted	highlight	VERB
ajis02-913	208	15	the	the	DET
ajis02-913	208	16	necessity	necessity	NOUN
ajis02-913	208	17	of	of	ADP
ajis02-913	208	18	customer	customer	NOUN
ajis02-913	208	19	segmentation	segmentation	NOUN
ajis02-913	208	20	,	,	PUNCT
ajis02-913	208	21	because	because	SCONJ
ajis02-913	208	22	some	some	DET
ajis02-913	208	23	business	business	NOUN
ajis02-913	208	24	customers	customer	NOUN
ajis02-913	208	25	seek	seek	VERB
ajis02-913	208	26	a	a	DET
ajis02-913	208	27	interpersonal	interpersonal	ADJ
ajis02-913	208	28	relationship	relationship	NOUN
ajis02-913	208	29	with	with	ADP
ajis02-913	208	30	the	the	DET
ajis02-913	208	31	bank	bank	NOUN
ajis02-913	208	32	while	while	SCONJ
ajis02-913	208	33	others	other	NOUN
ajis02-913	208	34	do	do	VERB
ajis02-913	208	35	not	not	PART
ajis02-913	208	36	.	.	PUNCT
ajis02-913	209	1	while	while	SCONJ
ajis02-913	209	2	the	the	DET
ajis02-913	209	3	literature	literature	NOUN
ajis02-913	209	4	considers	consider	VERB
ajis02-913	209	5	‘	'	PUNCT
ajis02-913	209	6	transaction	transaction	NOUN
ajis02-913	209	7	marketing	marketing	NOUN
ajis02-913	209	8	’	'	PUNCT
ajis02-913	209	9	to	to	PART
ajis02-913	209	10	be	be	AUX
ajis02-913	209	11	making	make	VERB
ajis02-913	209	12	a	a	DET
ajis02-913	209	13	sale	sale	NOUN
ajis02-913	209	14	(	(	PUNCT
ajis02-913	209	15	godson	godson	NOUN
ajis02-913	209	16	2009	2009	NUM
ajis02-913	209	17	)	)	PUNCT
ajis02-913	209	18	,	,	PUNCT
ajis02-913	209	19	the	the	DET
ajis02-913	209	20	description	description	NOUN
ajis02-913	209	21	of	of	ADP
ajis02-913	209	22	the	the	DET
ajis02-913	209	23	transactionoriented	transactionoriente	VERB
ajis02-913	209	24	segment	segment	NOUN
ajis02-913	209	25	is	be	AUX
ajis02-913	209	26	a	a	DET
ajis02-913	209	27	group	group	NOUN
ajis02-913	209	28	of	of	ADP
ajis02-913	209	29	customers	customer	NOUN
ajis02-913	209	30	not	not	PART
ajis02-913	209	31	seeking	seek	VERB
ajis02-913	209	32	a	a	DET
ajis02-913	209	33	traditional	traditional	ADJ
ajis02-913	209	34	b2b	b2b	NOUN
ajis02-913	209	35	relationship	relationship	NOUN
ajis02-913	209	36	.	.	PUNCT
ajis02-913	210	1	the	the	DET
ajis02-913	210	2	relationshiporiented	relationshiporiente	VERB
ajis02-913	210	3	segment	segment	NOUN
ajis02-913	210	4	of	of	ADP
ajis02-913	210	5	business	business	NOUN
ajis02-913	210	6	customers	customer	NOUN
ajis02-913	210	7	identified	identify	VERB
ajis02-913	210	8	in	in	ADP
ajis02-913	210	9	this	this	DET
ajis02-913	210	10	research	research	NOUN
ajis02-913	210	11	,	,	PUNCT
ajis02-913	210	12	in	in	ADP
ajis02-913	210	13	contrast	contrast	NOUN
ajis02-913	210	14	,	,	PUNCT
ajis02-913	210	15	tends	tend	VERB
ajis02-913	210	16	to	to	PART
ajis02-913	210	17	mirror	mirror	VERB
ajis02-913	210	18	the	the	DET
ajis02-913	210	19	behaviour	behaviour	NOUN
ajis02-913	210	20	described	describe	VERB
ajis02-913	210	21	in	in	ADP
ajis02-913	210	22	the	the	DET
ajis02-913	210	23	existing	exist	VERB
ajis02-913	210	24	relationship	relationship	NOUN
ajis02-913	210	25	marketing	marketing	NOUN
ajis02-913	210	26	literature	literature	NOUN
ajis02-913	210	27	of	of	ADP
ajis02-913	210	28	business	business	NOUN
ajis02-913	210	29	customers	customer	NOUN
ajis02-913	210	30	.	.	PUNCT
ajis02-913	211	1	the	the	DET
ajis02-913	211	2	literature	literature	NOUN
ajis02-913	211	3	divides	divide	VERB
ajis02-913	211	4	marketing	market	VERB
ajis02-913	211	5	into	into	ADP
ajis02-913	211	6	two	two	NUM
ajis02-913	211	7	types	type	NOUN
ajis02-913	211	8	–	–	PUNCT
ajis02-913	211	9	relationship	relationship	NOUN
ajis02-913	211	10	marketing	marketing	NOUN
ajis02-913	211	11	and	and	CCONJ
ajis02-913	211	12	transactional	transactional	ADJ
ajis02-913	211	13	marketing	marketing	NOUN
ajis02-913	211	14	but	but	CCONJ
ajis02-913	211	15	in	in	ADP
ajis02-913	211	16	this	this	DET
ajis02-913	211	17	literature	literature	NOUN
ajis02-913	211	18	the	the	DET
ajis02-913	211	19	key	key	ADJ
ajis02-913	211	20	distinction	distinction	NOUN
ajis02-913	211	21	is	be	AUX
ajis02-913	211	22	in	in	ADP
ajis02-913	211	23	what	what	PRON
ajis02-913	211	24	the	the	DET
ajis02-913	211	25	marketer	marketer	NOUN
ajis02-913	211	26	offers	offer	VERB
ajis02-913	211	27	rather	rather	ADV
ajis02-913	211	28	than	than	ADP
ajis02-913	211	29	what	what	PRON
ajis02-913	211	30	the	the	DET
ajis02-913	211	31	customer	customer	NOUN
ajis02-913	211	32	seeks	seek	VERB
ajis02-913	211	33	(	(	PUNCT
ajis02-913	211	34	gummesson	gummesson	NOUN
ajis02-913	211	35	1987	1987	NUM
ajis02-913	211	36	)	)	PUNCT
ajis02-913	211	37	.	.	PUNCT
ajis02-913	212	1	in	in	ADP
ajis02-913	212	2	banking	banking	NOUN
ajis02-913	212	3	,	,	PUNCT
ajis02-913	212	4	relationships	relationship	NOUN
ajis02-913	212	5	are	be	AUX
ajis02-913	212	6	crucial	crucial	ADJ
ajis02-913	212	7	to	to	PART
ajis02-913	212	8	differentiate	differentiate	VERB
ajis02-913	212	9	the	the	DET
ajis02-913	212	10	offering	offering	NOUN
ajis02-913	212	11	(	(	PUNCT
ajis02-913	212	12	godson	godson	NOUN
ajis02-913	212	13	2009	2009	NUM
ajis02-913	212	14	)	)	PUNCT
ajis02-913	213	1	but	but	CCONJ
ajis02-913	213	2	the	the	DET
ajis02-913	213	3	findings	finding	NOUN
ajis02-913	213	4	in	in	ADP
ajis02-913	213	5	this	this	DET
ajis02-913	213	6	study	study	NOUN
ajis02-913	213	7	indicated	indicate	VERB
ajis02-913	213	8	that	that	SCONJ
ajis02-913	213	9	some	some	DET
ajis02-913	213	10	customers	customer	NOUN
ajis02-913	213	11	just	just	ADV
ajis02-913	213	12	wanted	want	VERB
ajis02-913	213	13	to	to	PART
ajis02-913	213	14	be	be	AUX
ajis02-913	213	15	‘	'	PUNCT
ajis02-913	213	16	left	leave	VERB
ajis02-913	213	17	alone	alone	ADV
ajis02-913	213	18	’	'	PUNCT
ajis02-913	213	19	.	.	PUNCT
ajis02-913	214	1	little	little	ADJ
ajis02-913	214	2	empirical	empirical	ADJ
ajis02-913	214	3	research	research	NOUN
ajis02-913	214	4	exists	exist	VERB
ajis02-913	214	5	to	to	PART
ajis02-913	214	6	indicate	indicate	VERB
ajis02-913	214	7	what	what	PRON
ajis02-913	214	8	triggers	trigger	VERB
ajis02-913	214	9	a	a	DET
ajis02-913	214	10	shift	shift	NOUN
ajis02-913	214	11	from	from	ADP
ajis02-913	214	12	transactional	transactional	ADJ
ajis02-913	214	13	to	to	ADP
ajis02-913	214	14	relationship	relationship	NOUN
ajis02-913	214	15	marketing	marketing	NOUN
ajis02-913	214	16	(	(	PUNCT
ajis02-913	214	17	grönroos	grönroos	NOUN
ajis02-913	214	18	2004	2004	NUM
ajis02-913	214	19	)	)	PUNCT
ajis02-913	214	20	.	.	PUNCT
ajis02-913	215	1	the	the	DET
ajis02-913	215	2	findings	finding	NOUN
ajis02-913	215	3	from	from	ADP
ajis02-913	215	4	this	this	DET
ajis02-913	215	5	study	study	NOUN
ajis02-913	215	6	indicate	indicate	VERB
ajis02-913	215	7	that	that	SCONJ
ajis02-913	215	8	customers	customer	NOUN
ajis02-913	215	9	seeking	seek	VERB
ajis02-913	215	10	a	a	DET
ajis02-913	215	11	transactional	transactional	ADJ
ajis02-913	215	12	relationship	relationship	NOUN
ajis02-913	215	13	,	,	PUNCT
ajis02-913	215	14	rather	rather	ADV
ajis02-913	215	15	than	than	ADP
ajis02-913	215	16	an	an	DET
ajis02-913	215	17	interpersonal	interpersonal	ADJ
ajis02-913	215	18	relationship	relationship	NOUN
ajis02-913	215	19	,	,	PUNCT
ajis02-913	215	20	do	do	VERB
ajis02-913	215	21	so	so	ADV
ajis02-913	215	22	because	because	SCONJ
ajis02-913	215	23	they	they	PRON
ajis02-913	215	24	see	see	VERB
ajis02-913	215	25	no	no	DET
ajis02-913	215	26	value	value	NOUN
ajis02-913	215	27	to	to	ADP
ajis02-913	215	28	themselves	themselves	PRON
ajis02-913	215	29	or	or	CCONJ
ajis02-913	215	30	their	their	PRON
ajis02-913	215	31	business	business	NOUN
ajis02-913	215	32	in	in	ADP
ajis02-913	215	33	having	have	VERB
ajis02-913	215	34	an	an	DET
ajis02-913	215	35	interpersonal	interpersonal	ADJ
ajis02-913	215	36	relationship	relationship	NOUN
ajis02-913	215	37	with	with	ADP
ajis02-913	215	38	the	the	DET
ajis02-913	215	39	marketer	marketer	NOUN
ajis02-913	215	40	(	(	PUNCT
ajis02-913	215	41	or	or	CCONJ
ajis02-913	215	42	bank	bank	NOUN
ajis02-913	215	43	)	)	PUNCT
ajis02-913	215	44	.	.	PUNCT
ajis02-913	216	1	our	our	PRON
ajis02-913	216	2	research	research	NOUN
ajis02-913	216	3	shows	show	VERB
ajis02-913	216	4	that	that	SCONJ
ajis02-913	216	5	the	the	DET
ajis02-913	216	6	likelihood	likelihood	NOUN
ajis02-913	216	7	of	of	ADP
ajis02-913	216	8	shifting	shift	VERB
ajis02-913	216	9	toward	toward	ADP
ajis02-913	216	10	a	a	DET
ajis02-913	216	11	relationship	relationship	NOUN
ajis02-913	216	12	is	be	AUX
ajis02-913	216	13	limited	limit	VERB
ajis02-913	216	14	for	for	ADP
ajis02-913	216	15	these	these	DET
ajis02-913	216	16	customers	customer	NOUN
ajis02-913	216	17	and	and	CCONJ
ajis02-913	216	18	therefore	therefore	ADV
ajis02-913	216	19	we	we	PRON
ajis02-913	216	20	suggest	suggest	VERB
ajis02-913	216	21	that	that	SCONJ
ajis02-913	216	22	research	research	NOUN
ajis02-913	216	23	should	should	AUX
ajis02-913	216	24	not	not	PART
ajis02-913	216	25	focus	focus	VERB
ajis02-913	216	26	on	on	ADP
ajis02-913	216	27	what	what	PRON
ajis02-913	216	28	triggers	trigger	VERB
ajis02-913	216	29	a	a	DET
ajis02-913	216	30	shift	shift	NOUN
ajis02-913	216	31	from	from	ADP
ajis02-913	216	32	a	a	DET
ajis02-913	216	33	transactionorientation	transactionorientation	NOUN
ajis02-913	216	34	to	to	ADP
ajis02-913	216	35	a	a	DET
ajis02-913	216	36	relationship	relationship	NOUN
ajis02-913	216	37	-	-	PUNCT
ajis02-913	216	38	orientation	orientation	NOUN
ajis02-913	216	39	but	but	CCONJ
ajis02-913	216	40	,	,	PUNCT
ajis02-913	216	41	rather	rather	ADV
ajis02-913	216	42	,	,	PUNCT
ajis02-913	216	43	should	should	AUX
ajis02-913	216	44	consider	consider	VERB
ajis02-913	216	45	what	what	PRON
ajis02-913	216	46	makes	make	VERB
ajis02-913	216	47	some	some	DET
ajis02-913	216	48	customers	customer	NOUN
ajis02-913	216	49	value	value	NOUN
ajis02-913	216	50	relationships	relationship	NOUN
ajis02-913	216	51	and	and	CCONJ
ajis02-913	216	52	whether	whether	SCONJ
ajis02-913	216	53	there	there	PRON
ajis02-913	216	54	are	be	VERB
ajis02-913	216	55	segmentation	segmentation	NOUN
ajis02-913	216	56	variables	variable	NOUN
ajis02-913	216	57	to	to	PART
ajis02-913	216	58	consider	consider	VERB
ajis02-913	216	59	.	.	PUNCT
ajis02-913	217	1	this	this	DET
ajis02-913	217	2	study	study	NOUN
ajis02-913	217	3	has	have	AUX
ajis02-913	217	4	explored	explore	VERB
ajis02-913	217	5	both	both	DET
ajis02-913	217	6	aspects	aspect	NOUN
ajis02-913	217	7	and	and	CCONJ
ajis02-913	217	8	results	result	NOUN
ajis02-913	217	9	indicate	indicate	VERB
ajis02-913	217	10	that	that	SCONJ
ajis02-913	217	11	customers	customer	NOUN
ajis02-913	217	12	with	with	ADP
ajis02-913	217	13	a	a	DET
ajis02-913	217	14	complex	complex	ADJ
ajis02-913	217	15	business	business	NOUN
ajis02-913	217	16	structure	structure	NOUN
ajis02-913	217	17	require	require	VERB
ajis02-913	217	18	face	face	NOUN
ajis02-913	217	19	-	-	PUNCT
ajis02-913	217	20	to	to	ADP
ajis02-913	217	21	-	-	PUNCT
ajis02-913	217	22	face	face	NOUN
ajis02-913	217	23	relationships	relationship	NOUN
ajis02-913	217	24	.	.	PUNCT
ajis02-913	218	1	further	further	ADJ
ajis02-913	218	2	research	research	NOUN
ajis02-913	218	3	is	be	AUX
ajis02-913	218	4	needed	need	VERB
ajis02-913	218	5	to	to	PART
ajis02-913	218	6	explore	explore	VERB
ajis02-913	218	7	this	this	PRON
ajis02-913	218	8	is	be	AUX
ajis02-913	218	9	more	more	ADJ
ajis02-913	218	10	detail	detail	NOUN
ajis02-913	218	11	.	.	PUNCT
ajis02-913	219	1	marketers	marketer	NOUN
ajis02-913	219	2	must	must	AUX
ajis02-913	219	3	design	design	VERB
ajis02-913	219	4	their	their	PRON
ajis02-913	219	5	service	service	NOUN
ajis02-913	219	6	offerings	offering	NOUN
ajis02-913	219	7	so	so	SCONJ
ajis02-913	219	8	that	that	SCONJ
ajis02-913	219	9	customers	customer	NOUN
ajis02-913	219	10	have	have	VERB
ajis02-913	219	11	the	the	DET
ajis02-913	219	12	opportunity	opportunity	NOUN
ajis02-913	219	13	to	to	PART
ajis02-913	219	14	establish	establish	VERB
ajis02-913	219	15	the	the	DET
ajis02-913	219	16	relationship	relationship	NOUN
ajis02-913	219	17	they	they	PRON
ajis02-913	219	18	want	want	VERB
ajis02-913	219	19	with	with	ADP
ajis02-913	219	20	the	the	DET
ajis02-913	219	21	marketer	marketer	NOUN
ajis02-913	219	22	–	–	PUNCT
ajis02-913	219	23	at	at	ADP
ajis02-913	219	24	a	a	DET
ajis02-913	219	25	distance	distance	NOUN
ajis02-913	219	26	,	,	PUNCT
ajis02-913	219	27	or	or	CCONJ
ajis02-913	219	28	with	with	ADP
ajis02-913	219	29	proximity	proximity	NOUN
ajis02-913	219	30	but	but	CCONJ
ajis02-913	219	31	marketers	marketer	NOUN
ajis02-913	219	32	should	should	AUX
ajis02-913	219	33	be	be	AUX
ajis02-913	219	34	australasian	australasian	ADJ
ajis02-913	219	35	journal	journal	NOUN
ajis02-913	219	36	of	of	ADP
ajis02-913	219	37	information	information	NOUN
ajis02-913	219	38	systems	system	NOUN
ajis02-913	219	39	volume	volume	NOUN
ajis02-913	219	40	18	18	NUM
ajis02-913	219	41	number	number	NOUN
ajis02-913	219	42	3	3	NUM
ajis02-913	219	43	2014	2014	NUM
ajis02-913	219	44	18	18	NUM
ajis02-913	219	45	aware	aware	ADJ
ajis02-913	219	46	that	that	SCONJ
ajis02-913	219	47	customers	customer	NOUN
ajis02-913	219	48	with	with	ADP
ajis02-913	219	49	a	a	DET
ajis02-913	219	50	more	more	ADV
ajis02-913	219	51	distant	distant	ADJ
ajis02-913	219	52	relationship	relationship	NOUN
ajis02-913	219	53	tend	tend	VERB
ajis02-913	219	54	to	to	PART
ajis02-913	219	55	have	have	VERB
ajis02-913	219	56	lower	low	ADJ
ajis02-913	219	57	loyalty	loyalty	NOUN
ajis02-913	219	58	and	and	CCONJ
ajis02-913	219	59	decision	decision	NOUN
ajis02-913	219	60	making	making	NOUN
ajis02-913	219	61	develops	develop	VERB
ajis02-913	219	62	into	into	ADP
ajis02-913	219	63	being	be	AUX
ajis02-913	219	64	more	more	ADV
ajis02-913	219	65	based	base	VERB
ajis02-913	219	66	on	on	ADP
ajis02-913	219	67	price	price	NOUN
ajis02-913	219	68	of	of	ADP
ajis02-913	219	69	the	the	DET
ajis02-913	219	70	offering	offering	NOUN
ajis02-913	219	71	than	than	ADP
ajis02-913	219	72	anything	anything	PRON
ajis02-913	219	73	else	else	ADV
ajis02-913	219	74	.	.	PUNCT
ajis02-913	220	1	marketers	marketer	NOUN
ajis02-913	220	2	must	must	AUX
ajis02-913	220	3	also	also	ADV
ajis02-913	220	4	be	be	AUX
ajis02-913	220	5	aware	aware	ADJ
ajis02-913	220	6	that	that	SCONJ
ajis02-913	220	7	the	the	DET
ajis02-913	220	8	technology	technology	NOUN
ajis02-913	220	9	side	side	NOUN
ajis02-913	220	10	of	of	ADP
ajis02-913	220	11	the	the	DET
ajis02-913	220	12	relationship	relationship	NOUN
ajis02-913	220	13	is	be	AUX
ajis02-913	220	14	transactional	transactional	ADJ
ajis02-913	220	15	.	.	PUNCT
ajis02-913	221	1	this	this	DET
ajis02-913	221	2	research	research	NOUN
ajis02-913	221	3	found	find	VERB
ajis02-913	221	4	that	that	SCONJ
ajis02-913	221	5	only	only	ADJ
ajis02-913	221	6	interpersonal	interpersonal	ADJ
ajis02-913	221	7	contact	contact	NOUN
ajis02-913	221	8	establishes	establish	VERB
ajis02-913	221	9	and	and	CCONJ
ajis02-913	221	10	builds	build	VERB
ajis02-913	221	11	interpersonal	interpersonal	ADJ
ajis02-913	221	12	relationships	relationship	NOUN
ajis02-913	221	13	.	.	PUNCT
ajis02-913	222	1	customers	customer	NOUN
ajis02-913	222	2	relying	rely	VERB
ajis02-913	222	3	completely	completely	ADV
ajis02-913	222	4	on	on	ADP
ajis02-913	222	5	technology	technology	NOUN
ajis02-913	222	6	do	do	AUX
ajis02-913	222	7	not	not	PART
ajis02-913	222	8	build	build	VERB
ajis02-913	222	9	a	a	DET
ajis02-913	222	10	relationship	relationship	NOUN
ajis02-913	222	11	with	with	ADP
ajis02-913	222	12	the	the	DET
ajis02-913	222	13	marketer	marketer	NOUN
ajis02-913	222	14	–	–	PUNCT
ajis02-913	222	15	instead	instead	ADV
ajis02-913	222	16	,	,	PUNCT
ajis02-913	222	17	they	they	PRON
ajis02-913	222	18	focus	focus	VERB
ajis02-913	222	19	on	on	ADP
ajis02-913	222	20	the	the	DET
ajis02-913	222	21	transaction	transaction	NOUN
ajis02-913	222	22	elements	element	NOUN
ajis02-913	222	23	and	and	CCONJ
ajis02-913	222	24	separate	separate	VERB
ajis02-913	222	25	this	this	PRON
ajis02-913	222	26	from	from	ADP
ajis02-913	222	27	the	the	DET
ajis02-913	222	28	interpersonal	interpersonal	ADJ
ajis02-913	222	29	relationship	relationship	NOUN
ajis02-913	222	30	.	.	PUNCT
ajis02-913	223	1	this	this	PRON
ajis02-913	223	2	has	have	VERB
ajis02-913	223	3	the	the	DET
ajis02-913	223	4	possibility	possibility	NOUN
ajis02-913	223	5	of	of	ADP
ajis02-913	223	6	reducing	reduce	VERB
ajis02-913	223	7	loyalty	loyalty	NOUN
ajis02-913	223	8	.	.	PUNCT
ajis02-913	224	1	for	for	ADP
ajis02-913	224	2	transaction	transaction	NOUN
ajis02-913	224	3	-	-	PUNCT
ajis02-913	224	4	oriented	orient	VERB
ajis02-913	224	5	customers	customer	NOUN
ajis02-913	224	6	,	,	PUNCT
ajis02-913	224	7	value	value	NOUN
ajis02-913	224	8	is	be	AUX
ajis02-913	224	9	in	in	ADP
ajis02-913	224	10	technology	technology	NOUN
ajis02-913	224	11	that	that	PRON
ajis02-913	224	12	works	work	VERB
ajis02-913	224	13	and	and	CCONJ
ajis02-913	224	14	other	other	ADJ
ajis02-913	224	15	factors	factor	NOUN
ajis02-913	224	16	such	such	ADJ
ajis02-913	224	17	as	as	ADP
ajis02-913	224	18	lower	low	ADJ
ajis02-913	224	19	prices	price	NOUN
ajis02-913	224	20	(	(	PUNCT
ajis02-913	224	21	fees	fee	NOUN
ajis02-913	224	22	in	in	ADP
ajis02-913	224	23	a	a	DET
ajis02-913	224	24	banking	banking	NOUN
ajis02-913	224	25	context	context	NOUN
ajis02-913	224	26	)	)	PUNCT
ajis02-913	224	27	.	.	PUNCT
ajis02-913	225	1	loyalty	loyalty	NOUN
ajis02-913	225	2	exists	exist	VERB
ajis02-913	225	3	with	with	ADP
ajis02-913	225	4	transaction	transaction	NOUN
ajis02-913	225	5	customers	customer	NOUN
ajis02-913	225	6	but	but	CCONJ
ajis02-913	225	7	if	if	SCONJ
ajis02-913	225	8	a	a	DET
ajis02-913	225	9	superior	superior	ADJ
ajis02-913	225	10	offer	offer	NOUN
ajis02-913	225	11	becomes	become	VERB
ajis02-913	225	12	available	available	ADJ
ajis02-913	225	13	they	they	PRON
ajis02-913	225	14	are	be	AUX
ajis02-913	225	15	more	more	ADV
ajis02-913	225	16	likely	likely	ADJ
ajis02-913	225	17	to	to	PART
ajis02-913	225	18	consider	consider	VERB
ajis02-913	225	19	switching	switch	VERB
ajis02-913	225	20	than	than	SCONJ
ajis02-913	225	21	are	be	AUX
ajis02-913	225	22	relationship	relationship	NOUN
ajis02-913	225	23	customers	customer	NOUN
ajis02-913	225	24	.	.	PUNCT
ajis02-913	226	1	relationship	relationship	NOUN
ajis02-913	226	2	based	base	VERB
ajis02-913	226	3	customers	customer	NOUN
ajis02-913	226	4	,	,	PUNCT
ajis02-913	226	5	in	in	ADP
ajis02-913	226	6	contrast	contrast	NOUN
ajis02-913	226	7	,	,	PUNCT
ajis02-913	226	8	seek	seek	VERB
ajis02-913	226	9	a	a	DET
ajis02-913	226	10	deeper	deep	ADJ
ajis02-913	226	11	relationship	relationship	NOUN
ajis02-913	226	12	.	.	PUNCT
ajis02-913	227	1	their	their	PRON
ajis02-913	227	2	loyalty	loyalty	NOUN
ajis02-913	227	3	is	be	AUX
ajis02-913	227	4	focused	focus	VERB
ajis02-913	227	5	on	on	ADP
ajis02-913	227	6	people	people	NOUN
ajis02-913	227	7	and	and	CCONJ
ajis02-913	227	8	the	the	DET
ajis02-913	227	9	organisation	organisation	NOUN
ajis02-913	227	10	,	,	PUNCT
ajis02-913	227	11	rather	rather	ADV
ajis02-913	227	12	than	than	ADP
ajis02-913	227	13	switching	switch	VERB
ajis02-913	227	14	costs	cost	NOUN
ajis02-913	227	15	,	,	PUNCT
ajis02-913	227	16	and	and	CCONJ
ajis02-913	227	17	are	be	AUX
ajis02-913	227	18	therefore	therefore	ADV
ajis02-913	227	19	less	less	ADV
ajis02-913	227	20	likely	likely	ADJ
ajis02-913	227	21	to	to	PART
ajis02-913	227	22	switch	switch	VERB
ajis02-913	227	23	even	even	ADV
ajis02-913	227	24	if	if	SCONJ
ajis02-913	227	25	there	there	PRON
ajis02-913	227	26	is	be	VERB
ajis02-913	227	27	a	a	DET
ajis02-913	227	28	better	well	ADJ
ajis02-913	227	29	offer	offer	NOUN
ajis02-913	227	30	available	available	ADJ
ajis02-913	227	31	.	.	PUNCT
ajis02-913	228	1	while	while	SCONJ
ajis02-913	228	2	they	they	PRON
ajis02-913	228	3	utilise	utilise	VERB
ajis02-913	228	4	the	the	DET
ajis02-913	228	5	technology	technology	NOUN
ajis02-913	228	6	and	and	CCONJ
ajis02-913	228	7	find	find	VERB
ajis02-913	228	8	it	it	PRON
ajis02-913	228	9	essential	essential	ADJ
ajis02-913	228	10	for	for	ADP
ajis02-913	228	11	business	business	NOUN
ajis02-913	228	12	efficiency	efficiency	NOUN
ajis02-913	228	13	(	(	PUNCT
ajis02-913	228	14	and	and	CCONJ
ajis02-913	228	15	therefore	therefore	ADV
ajis02-913	228	16	get	get	VERB
ajis02-913	228	17	value	value	NOUN
ajis02-913	228	18	from	from	ADP
ajis02-913	228	19	the	the	DET
ajis02-913	228	20	use	use	NOUN
ajis02-913	228	21	of	of	ADP
ajis02-913	228	22	this	this	DET
ajis02-913	228	23	technology	technology	NOUN
ajis02-913	228	24	)	)	PUNCT
ajis02-913	228	25	they	they	PRON
ajis02-913	228	26	place	place	VERB
ajis02-913	228	27	more	more	ADJ
ajis02-913	228	28	value	value	NOUN
ajis02-913	228	29	on	on	ADP
ajis02-913	228	30	their	their	PRON
ajis02-913	228	31	relationship	relationship	NOUN
ajis02-913	228	32	with	with	ADP
ajis02-913	228	33	their	their	PRON
ajis02-913	228	34	business	business	NOUN
ajis02-913	228	35	banker	banker	NOUN
ajis02-913	228	36	.	.	PUNCT
ajis02-913	229	1	this	this	PRON
ajis02-913	229	2	is	be	AUX
ajis02-913	229	3	due	due	ADJ
ajis02-913	229	4	to	to	ADP
ajis02-913	229	5	a	a	DET
ajis02-913	229	6	high	high	ADJ
ajis02-913	229	7	level	level	NOUN
ajis02-913	229	8	of	of	ADP
ajis02-913	229	9	trust	trust	NOUN
ajis02-913	229	10	and	and	CCONJ
ajis02-913	229	11	relationship	relationship	NOUN
ajis02-913	229	12	loyalty	loyalty	NOUN
ajis02-913	229	13	and	and	CCONJ
ajis02-913	229	14	a	a	DET
ajis02-913	229	15	long	long	ADJ
ajis02-913	229	16	term	term	NOUN
ajis02-913	229	17	focus	focus	NOUN
ajis02-913	229	18	of	of	ADP
ajis02-913	229	19	the	the	DET
ajis02-913	229	20	relationship	relationship	NOUN
ajis02-913	229	21	.	.	PUNCT
ajis02-913	230	1	technology	technology	NOUN
ajis02-913	230	2	assists	assist	VERB
ajis02-913	230	3	all	all	DET
ajis02-913	230	4	customers	customer	NOUN
ajis02-913	230	5	,	,	PUNCT
ajis02-913	230	6	regardless	regardless	ADV
ajis02-913	230	7	of	of	ADP
ajis02-913	230	8	which	which	DET
ajis02-913	230	9	segment	segment	NOUN
ajis02-913	230	10	they	they	PRON
ajis02-913	230	11	belong	belong	VERB
ajis02-913	230	12	to	to	ADP
ajis02-913	230	13	,	,	PUNCT
ajis02-913	230	14	in	in	ADP
ajis02-913	230	15	undertaking	undertake	VERB
ajis02-913	230	16	daily	daily	ADJ
ajis02-913	230	17	transactions	transaction	NOUN
ajis02-913	230	18	but	but	CCONJ
ajis02-913	230	19	too	too	ADV
ajis02-913	230	20	much	much	ADJ
ajis02-913	230	21	emphasis	emphasis	NOUN
ajis02-913	230	22	on	on	ADP
ajis02-913	230	23	technology	technology	NOUN
ajis02-913	230	24	can	can	AUX
ajis02-913	230	25	be	be	AUX
ajis02-913	230	26	detrimental	detrimental	ADJ
ajis02-913	230	27	to	to	ADP
ajis02-913	230	28	the	the	DET
ajis02-913	230	29	relationship	relationship	NOUN
ajis02-913	230	30	and	and	CCONJ
ajis02-913	230	31	ultimately	ultimately	ADV
ajis02-913	230	32	reduce	reduce	VERB
ajis02-913	230	33	loyalty	loyalty	NOUN
ajis02-913	230	34	.	.	PUNCT
ajis02-913	231	1	wagner	wagner	NOUN
ajis02-913	231	2	and	and	CCONJ
ajis02-913	231	3	boutellier	boutellier	NOUN
ajis02-913	231	4	(	(	PUNCT
ajis02-913	231	5	2002	2002	NUM
ajis02-913	231	6	)	)	PUNCT
ajis02-913	231	7	argue	argue	VERB
ajis02-913	231	8	that	that	SCONJ
ajis02-913	231	9	transaction	transaction	NOUN
ajis02-913	231	10	marketing	marketing	NOUN
ajis02-913	231	11	applies	apply	VERB
ajis02-913	231	12	to	to	ADP
ajis02-913	231	13	a	a	DET
ajis02-913	231	14	discrete	discrete	ADJ
ajis02-913	231	15	transaction	transaction	NOUN
ajis02-913	231	16	where	where	SCONJ
ajis02-913	231	17	there	there	PRON
ajis02-913	231	18	are	be	VERB
ajis02-913	231	19	limited	limited	ADJ
ajis02-913	231	20	,	,	PUNCT
ajis02-913	231	21	if	if	SCONJ
ajis02-913	231	22	any	any	PRON
ajis02-913	231	23	,	,	PUNCT
ajis02-913	231	24	future	future	ADJ
ajis02-913	231	25	exchanges	exchange	NOUN
ajis02-913	231	26	.	.	PUNCT
ajis02-913	232	1	the	the	DET
ajis02-913	232	2	literature	literature	NOUN
ajis02-913	232	3	even	even	ADV
ajis02-913	232	4	identifies	identify	VERB
ajis02-913	232	5	that	that	SCONJ
ajis02-913	232	6	in	in	ADP
ajis02-913	232	7	discrete	discrete	ADJ
ajis02-913	232	8	transactions	transaction	NOUN
ajis02-913	232	9	,	,	PUNCT
ajis02-913	232	10	relationships	relationship	NOUN
ajis02-913	232	11	can	can	AUX
ajis02-913	232	12	occur	occur	VERB
ajis02-913	232	13	(	(	PUNCT
ajis02-913	232	14	cousins	cousin	NOUN
ajis02-913	232	15	2002	2002	NUM
ajis02-913	232	16	)	)	PUNCT
ajis02-913	232	17	.	.	PUNCT
ajis02-913	233	1	there	there	PRON
ajis02-913	233	2	is	be	VERB
ajis02-913	233	3	,	,	PUNCT
ajis02-913	233	4	however	however	ADV
ajis02-913	233	5	,	,	PUNCT
ajis02-913	233	6	an	an	DET
ajis02-913	233	7	absence	absence	NOUN
ajis02-913	233	8	of	of	ADP
ajis02-913	233	9	literature	literature	NOUN
ajis02-913	233	10	relating	relate	VERB
ajis02-913	233	11	to	to	ADP
ajis02-913	233	12	a	a	DET
ajis02-913	233	13	segment	segment	NOUN
ajis02-913	233	14	of	of	ADP
ajis02-913	233	15	business	business	NOUN
ajis02-913	233	16	customers	customer	NOUN
ajis02-913	233	17	that	that	PRON
ajis02-913	233	18	appear	appear	VERB
ajis02-913	233	19	in	in	ADP
ajis02-913	233	20	a	a	DET
ajis02-913	233	21	typical	typical	ADJ
ajis02-913	233	22	relationship	relationship	NOUN
ajis02-913	233	23	context	context	NOUN
ajis02-913	233	24	,	,	PUNCT
ajis02-913	233	25	such	such	ADJ
ajis02-913	233	26	as	as	ADP
ajis02-913	233	27	banking	banking	NOUN
ajis02-913	233	28	,	,	PUNCT
ajis02-913	233	29	but	but	CCONJ
ajis02-913	233	30	are	be	AUX
ajis02-913	233	31	transaction	transaction	NOUN
ajis02-913	233	32	focused	focused	ADJ
ajis02-913	233	33	.	.	PUNCT
ajis02-913	234	1	this	this	PRON
ajis02-913	234	2	may	may	AUX
ajis02-913	234	3	be	be	AUX
ajis02-913	234	4	due	due	ADJ
ajis02-913	234	5	to	to	ADP
ajis02-913	234	6	the	the	DET
ajis02-913	234	7	introduction	introduction	NOUN
ajis02-913	234	8	of	of	ADP
ajis02-913	234	9	ssts	sst	NOUN
ajis02-913	234	10	and	and	CCONJ
ajis02-913	234	11	this	this	DET
ajis02-913	234	12	research	research	NOUN
ajis02-913	234	13	suggests	suggest	VERB
ajis02-913	234	14	that	that	SCONJ
ajis02-913	234	15	this	this	DET
ajis02-913	234	16	segment	segment	NOUN
ajis02-913	234	17	of	of	ADP
ajis02-913	234	18	customers	customer	NOUN
ajis02-913	234	19	will	will	AUX
ajis02-913	234	20	continue	continue	VERB
ajis02-913	234	21	to	to	PART
ajis02-913	234	22	increase	increase	VERB
ajis02-913	234	23	.	.	PUNCT
ajis02-913	235	1	the	the	DET
ajis02-913	235	2	findings	finding	NOUN
ajis02-913	235	3	of	of	ADP
ajis02-913	235	4	this	this	DET
ajis02-913	235	5	research	research	NOUN
ajis02-913	235	6	are	be	AUX
ajis02-913	235	7	consistent	consistent	ADJ
ajis02-913	235	8	with	with	ADP
ajis02-913	235	9	this	this	DET
ajis02-913	235	10	growth	growth	NOUN
ajis02-913	235	11	.	.	PUNCT
ajis02-913	236	1	figure	figure	NOUN
ajis02-913	236	2	1	1	NUM
ajis02-913	236	3	provides	provide	VERB
ajis02-913	236	4	a	a	DET
ajis02-913	236	5	graphical	graphical	ADJ
ajis02-913	236	6	representation	representation	NOUN
ajis02-913	236	7	of	of	ADP
ajis02-913	236	8	the	the	DET
ajis02-913	236	9	data	datum	NOUN
ajis02-913	236	10	.	.	PUNCT
ajis02-913	237	1	figure	figure	VERB
ajis02-913	237	2	1	1	NUM
ajis02-913	237	3	:	:	PUNCT
ajis02-913	237	4	relationships	relationship	NOUN
ajis02-913	237	5	in	in	ADP
ajis02-913	237	6	a	a	DET
ajis02-913	237	7	self	self	NOUN
ajis02-913	237	8	-	-	PUNCT
ajis02-913	237	9	service	service	NOUN
ajis02-913	237	10	context	context	NOUN
ajis02-913	237	11	figure	figure	NOUN
ajis02-913	237	12	1	1	NUM
ajis02-913	237	13	,	,	PUNCT
ajis02-913	237	14	above	above	ADV
ajis02-913	237	15	,	,	PUNCT
ajis02-913	237	16	indicates	indicate	VERB
ajis02-913	237	17	the	the	DET
ajis02-913	237	18	differences	difference	NOUN
ajis02-913	237	19	between	between	ADP
ajis02-913	237	20	relationship	relationship	NOUN
ajis02-913	237	21	-	-	PUNCT
ajis02-913	237	22	oriented	orient	VERB
ajis02-913	237	23	and	and	CCONJ
ajis02-913	237	24	transaction	transaction	NOUN
ajis02-913	237	25	-	-	PUNCT
ajis02-913	237	26	oriented	orient	VERB
ajis02-913	237	27	customers	customer	NOUN
ajis02-913	237	28	.	.	PUNCT
ajis02-913	238	1	while	while	SCONJ
ajis02-913	238	2	relationship	relationship	NOUN
ajis02-913	238	3	-	-	PUNCT
ajis02-913	238	4	oriented	orient	VERB
ajis02-913	238	5	customers	customer	NOUN
ajis02-913	238	6	interact	interact	VERB
ajis02-913	238	7	with	with	ADP
ajis02-913	238	8	the	the	DET
ajis02-913	238	9	organisation	organisation	NOUN
ajis02-913	238	10	through	through	ADP
ajis02-913	238	11	both	both	DET
ajis02-913	238	12	technology	technology	NOUN
ajis02-913	238	13	and	and	CCONJ
ajis02-913	238	14	face	face	NOUN
ajis02-913	238	15	to	to	PART
ajis02-913	238	16	face	face	VERB
ajis02-913	238	17	interactions	interaction	NOUN
ajis02-913	238	18	,	,	PUNCT
ajis02-913	238	19	commitment	commitment	NOUN
ajis02-913	238	20	is	be	AUX
ajis02-913	238	21	built	build	VERB
ajis02-913	238	22	through	through	ADP
ajis02-913	238	23	trust	trust	NOUN
ajis02-913	238	24	and	and	CCONJ
ajis02-913	238	25	as	as	ADP
ajis02-913	238	26	a	a	DET
ajis02-913	238	27	result	result	NOUN
ajis02-913	238	28	of	of	ADP
ajis02-913	238	29	this	this	PRON
ajis02-913	238	30	,	,	PUNCT
ajis02-913	238	31	interpersonal	interpersonal	ADJ
ajis02-913	238	32	relationships	relationship	NOUN
ajis02-913	238	33	are	be	AUX
ajis02-913	238	34	preferred	prefer	VERB
ajis02-913	238	35	.	.	PUNCT
ajis02-913	239	1	for	for	ADP
ajis02-913	239	2	transaction	transaction	NOUN
ajis02-913	239	3	-	-	PUNCT
ajis02-913	239	4	oriented	orient	VERB
ajis02-913	239	5	customers	customer	NOUN
ajis02-913	239	6	,	,	PUNCT
ajis02-913	239	7	however	however	ADV
ajis02-913	239	8	,	,	PUNCT
ajis02-913	239	9	commitment	commitment	NOUN
ajis02-913	239	10	is	be	AUX
ajis02-913	239	11	australasian	australasian	ADJ
ajis02-913	239	12	journal	journal	NOUN
ajis02-913	239	13	of	of	ADP
ajis02-913	239	14	information	information	NOUN
ajis02-913	239	15	systems	system	NOUN
ajis02-913	239	16	volume	volume	NOUN
ajis02-913	239	17	18	18	NUM
ajis02-913	239	18	number	number	NOUN
ajis02-913	239	19	3	3	NUM
ajis02-913	239	20	2014	2014	NUM
ajis02-913	239	21	19	19	NUM
ajis02-913	239	22	a	a	DET
ajis02-913	239	23	result	result	NOUN
ajis02-913	239	24	of	of	ADP
ajis02-913	239	25	switching	switch	VERB
ajis02-913	239	26	cost	cost	NOUN
ajis02-913	239	27	perceptions	perception	NOUN
ajis02-913	239	28	,	,	PUNCT
ajis02-913	239	29	rather	rather	ADV
ajis02-913	239	30	than	than	ADP
ajis02-913	239	31	trust	trust	NOUN
ajis02-913	239	32	.	.	PUNCT
ajis02-913	240	1	these	these	DET
ajis02-913	240	2	customers	customer	NOUN
ajis02-913	240	3	trust	trust	VERB
ajis02-913	240	4	technology	technology	NOUN
ajis02-913	240	5	and	and	CCONJ
ajis02-913	240	6	therefore	therefore	ADV
ajis02-913	240	7	interact	interact	VERB
ajis02-913	240	8	with	with	ADP
ajis02-913	240	9	their	their	PRON
ajis02-913	240	10	business	business	NOUN
ajis02-913	240	11	partner	partner	NOUN
ajis02-913	240	12	through	through	ADP
ajis02-913	240	13	technology	technology	NOUN
ajis02-913	240	14	.	.	PUNCT
ajis02-913	241	1	implications	implication	NOUN
ajis02-913	241	2	for	for	ADP
ajis02-913	241	3	managers	manager	NOUN
ajis02-913	241	4	,	,	PUNCT
ajis02-913	241	5	theory	theory	NOUN
ajis02-913	241	6	and	and	CCONJ
ajis02-913	241	7	further	further	ADJ
ajis02-913	241	8	research	research	NOUN
ajis02-913	241	9	customer	customer	NOUN
ajis02-913	241	10	segmentation	segmentation	NOUN
ajis02-913	241	11	is	be	AUX
ajis02-913	241	12	a	a	DET
ajis02-913	241	13	key	key	ADJ
ajis02-913	241	14	requirement	requirement	NOUN
ajis02-913	241	15	of	of	ADP
ajis02-913	241	16	b2b	b2b	NOUN
ajis02-913	241	17	relationships	relationship	NOUN
ajis02-913	241	18	.	.	PUNCT
ajis02-913	242	1	it	it	PRON
ajis02-913	242	2	is	be	AUX
ajis02-913	242	3	no	no	ADV
ajis02-913	242	4	longer	long	ADV
ajis02-913	242	5	sufficient	sufficient	ADJ
ajis02-913	242	6	to	to	PART
ajis02-913	242	7	state	state	VERB
ajis02-913	242	8	that	that	SCONJ
ajis02-913	242	9	‘	'	PUNCT
ajis02-913	242	10	business	business	NOUN
ajis02-913	242	11	relationships	relationship	NOUN
ajis02-913	242	12	require	require	VERB
ajis02-913	242	13	interpersonal	interpersonal	ADJ
ajis02-913	242	14	relationships	relationship	NOUN
ajis02-913	242	15	’	'	PUNCT
ajis02-913	242	16	.	.	PUNCT
ajis02-913	243	1	managers	manager	NOUN
ajis02-913	243	2	must	must	AUX
ajis02-913	243	3	therefore	therefore	ADV
ajis02-913	243	4	work	work	VERB
ajis02-913	243	5	toward	toward	ADP
ajis02-913	243	6	an	an	DET
ajis02-913	243	7	understanding	understanding	NOUN
ajis02-913	243	8	of	of	ADP
ajis02-913	243	9	customer	customer	NOUN
ajis02-913	243	10	needs	need	NOUN
ajis02-913	243	11	and	and	CCONJ
ajis02-913	243	12	utilise	utilise	VERB
ajis02-913	243	13	customer	customer	NOUN
ajis02-913	243	14	segmentation	segmentation	NOUN
ajis02-913	243	15	in	in	ADP
ajis02-913	243	16	implementing	implement	VERB
ajis02-913	243	17	relationship	relationship	NOUN
ajis02-913	243	18	marketing	marketing	NOUN
ajis02-913	243	19	principles	principle	NOUN
ajis02-913	243	20	.	.	PUNCT
ajis02-913	244	1	from	from	ADP
ajis02-913	244	2	a	a	DET
ajis02-913	244	3	theoretical	theoretical	ADJ
ajis02-913	244	4	perspective	perspective	NOUN
ajis02-913	244	5	,	,	PUNCT
ajis02-913	244	6	a	a	DET
ajis02-913	244	7	new	new	ADJ
ajis02-913	244	8	theory	theory	NOUN
ajis02-913	244	9	of	of	ADP
ajis02-913	244	10	relationship	relationship	NOUN
ajis02-913	244	11	marketing	marketing	NOUN
ajis02-913	244	12	within	within	ADP
ajis02-913	244	13	a	a	DET
ajis02-913	244	14	self	self	NOUN
ajis02-913	244	15	-	-	PUNCT
ajis02-913	244	16	service	service	NOUN
ajis02-913	244	17	technology	technology	NOUN
ajis02-913	244	18	context	context	NOUN
ajis02-913	244	19	is	be	AUX
ajis02-913	244	20	called	call	VERB
ajis02-913	244	21	for	for	ADP
ajis02-913	244	22	.	.	PUNCT
ajis02-913	245	1	marketers	marketer	NOUN
ajis02-913	245	2	must	must	AUX
ajis02-913	245	3	have	have	VERB
ajis02-913	245	4	a	a	DET
ajis02-913	245	5	good	good	ADJ
ajis02-913	245	6	understanding	understanding	NOUN
ajis02-913	245	7	of	of	ADP
ajis02-913	245	8	the	the	DET
ajis02-913	245	9	two	two	NUM
ajis02-913	245	10	customer	customer	NOUN
ajis02-913	245	11	segments	segment	NOUN
ajis02-913	245	12	this	this	DET
ajis02-913	245	13	research	research	NOUN
ajis02-913	245	14	has	have	AUX
ajis02-913	245	15	discovered	discover	VERB
ajis02-913	245	16	.	.	PUNCT
ajis02-913	246	1	building	build	VERB
ajis02-913	246	2	trust	trust	NOUN
ajis02-913	246	3	and	and	CCONJ
ajis02-913	246	4	relationship	relationship	NOUN
ajis02-913	246	5	loyalty	loyalty	NOUN
ajis02-913	246	6	is	be	AUX
ajis02-913	246	7	essential	essential	ADJ
ajis02-913	246	8	for	for	ADP
ajis02-913	246	9	the	the	DET
ajis02-913	246	10	relationship	relationship	NOUN
ajis02-913	246	11	segment	segment	NOUN
ajis02-913	246	12	;	;	PUNCT
ajis02-913	246	13	switching	switch	VERB
ajis02-913	246	14	costs	cost	NOUN
ajis02-913	246	15	for	for	ADP
ajis02-913	246	16	the	the	DET
ajis02-913	246	17	transaction	transaction	NOUN
ajis02-913	246	18	segment	segment	NOUN
ajis02-913	246	19	.	.	PUNCT
ajis02-913	247	1	the	the	DET
ajis02-913	247	2	existing	exist	VERB
ajis02-913	247	3	theory	theory	NOUN
ajis02-913	247	4	on	on	ADP
ajis02-913	247	5	trust	trust	NOUN
ajis02-913	247	6	and	and	CCONJ
ajis02-913	247	7	relationship	relationship	NOUN
ajis02-913	247	8	loyalty	loyalty	NOUN
ajis02-913	247	9	is	be	AUX
ajis02-913	247	10	still	still	ADV
ajis02-913	247	11	relevant	relevant	ADJ
ajis02-913	247	12	in	in	ADP
ajis02-913	247	13	a	a	DET
ajis02-913	247	14	self	self	NOUN
ajis02-913	247	15	-	-	PUNCT
ajis02-913	247	16	service	service	NOUN
ajis02-913	247	17	context	context	NOUN
ajis02-913	247	18	for	for	ADP
ajis02-913	247	19	a	a	DET
ajis02-913	247	20	group	group	NOUN
ajis02-913	247	21	that	that	PRON
ajis02-913	247	22	wish	wish	VERB
ajis02-913	247	23	to	to	PART
ajis02-913	247	24	continue	continue	VERB
ajis02-913	247	25	a	a	DET
ajis02-913	247	26	relationship	relationship	NOUN
ajis02-913	247	27	orientation	orientation	NOUN
ajis02-913	247	28	however	however	ADV
ajis02-913	247	29	this	this	PRON
ajis02-913	247	30	does	do	AUX
ajis02-913	247	31	not	not	PART
ajis02-913	247	32	apply	apply	VERB
ajis02-913	247	33	to	to	ADP
ajis02-913	247	34	other	other	ADJ
ajis02-913	247	35	customers	customer	NOUN
ajis02-913	247	36	such	such	ADJ
ajis02-913	247	37	as	as	ADP
ajis02-913	247	38	the	the	DET
ajis02-913	247	39	transaction	transaction	NOUN
ajis02-913	247	40	-	-	PUNCT
ajis02-913	247	41	oriented	orient	VERB
ajis02-913	247	42	group	group	NOUN
ajis02-913	247	43	.	.	PUNCT
ajis02-913	248	1	the	the	DET
ajis02-913	248	2	existing	exist	VERB
ajis02-913	248	3	literature	literature	NOUN
ajis02-913	248	4	discussed	discuss	VERB
ajis02-913	248	5	indicates	indicate	VERB
ajis02-913	248	6	the	the	DET
ajis02-913	248	7	relationship	relationship	NOUN
ajis02-913	248	8	-	-	PUNCT
ajis02-913	248	9	orientation	orientation	NOUN
ajis02-913	248	10	of	of	ADP
ajis02-913	248	11	business	business	NOUN
ajis02-913	248	12	banking	banking	NOUN
ajis02-913	248	13	.	.	PUNCT
ajis02-913	249	1	the	the	DET
ajis02-913	249	2	findings	finding	NOUN
ajis02-913	249	3	in	in	ADP
ajis02-913	249	4	this	this	DET
ajis02-913	249	5	study	study	NOUN
ajis02-913	249	6	,	,	PUNCT
ajis02-913	249	7	however	however	ADV
ajis02-913	249	8	,	,	PUNCT
ajis02-913	249	9	suggest	suggest	VERB
ajis02-913	249	10	that	that	SCONJ
ajis02-913	249	11	transaction	transaction	NOUN
ajis02-913	249	12	-	-	PUNCT
ajis02-913	249	13	oriented	orient	VERB
ajis02-913	249	14	customers	customer	NOUN
ajis02-913	249	15	also	also	ADV
ajis02-913	249	16	exist	exist	VERB
ajis02-913	249	17	and	and	CCONJ
ajis02-913	249	18	utilise	utilise	VERB
ajis02-913	249	19	ssts	sst	NOUN
ajis02-913	249	20	.	.	PUNCT
ajis02-913	250	1	the	the	DET
ajis02-913	250	2	findings	finding	NOUN
ajis02-913	250	3	of	of	ADP
ajis02-913	250	4	this	this	DET
ajis02-913	250	5	research	research	NOUN
ajis02-913	250	6	have	have	AUX
ajis02-913	250	7	shown	show	VERB
ajis02-913	250	8	that	that	SCONJ
ajis02-913	250	9	this	this	DET
ajis02-913	250	10	segment	segment	NOUN
ajis02-913	250	11	of	of	ADP
ajis02-913	250	12	transaction	transaction	NOUN
ajis02-913	250	13	-	-	PUNCT
ajis02-913	250	14	oriented	orient	VERB
ajis02-913	250	15	customers	customer	NOUN
ajis02-913	250	16	is	be	AUX
ajis02-913	250	17	likely	likely	ADJ
ajis02-913	250	18	to	to	PART
ajis02-913	250	19	grow	grow	VERB
ajis02-913	250	20	.	.	PUNCT
ajis02-913	251	1	relationship	relationship	NOUN
ajis02-913	251	2	-	-	PUNCT
ajis02-913	251	3	oriented	orient	VERB
ajis02-913	251	4	customers	customer	NOUN
ajis02-913	251	5	,	,	PUNCT
ajis02-913	251	6	in	in	ADP
ajis02-913	251	7	the	the	DET
ajis02-913	251	8	past	past	NOUN
ajis02-913	251	9	,	,	PUNCT
ajis02-913	251	10	have	have	AUX
ajis02-913	251	11	primarily	primarily	ADV
ajis02-913	251	12	been	be	AUX
ajis02-913	251	13	the	the	DET
ajis02-913	251	14	focus	focus	NOUN
ajis02-913	251	15	of	of	ADP
ajis02-913	251	16	customer	customer	NOUN
ajis02-913	251	17	interaction	interaction	NOUN
ajis02-913	251	18	by	by	ADP
ajis02-913	251	19	the	the	DET
ajis02-913	251	20	banking	banking	NOUN
ajis02-913	251	21	industry	industry	NOUN
ajis02-913	251	22	in	in	ADP
ajis02-913	251	23	a	a	DET
ajis02-913	251	24	b2b	b2b	NOUN
ajis02-913	251	25	context	context	NOUN
ajis02-913	251	26	.	.	PUNCT
ajis02-913	252	1	this	this	DET
ajis02-913	252	2	paper	paper	NOUN
ajis02-913	252	3	has	have	AUX
ajis02-913	252	4	highlighted	highlight	VERB
ajis02-913	252	5	that	that	SCONJ
ajis02-913	252	6	there	there	PRON
ajis02-913	252	7	is	be	VERB
ajis02-913	252	8	a	a	DET
ajis02-913	252	9	growing	grow	VERB
ajis02-913	252	10	transaction	transaction	NOUN
ajis02-913	252	11	-	-	PUNCT
ajis02-913	252	12	oriented	orient	VERB
ajis02-913	252	13	segment	segment	NOUN
ajis02-913	252	14	.	.	PUNCT
ajis02-913	253	1	due	due	ADP
ajis02-913	253	2	to	to	ADP
ajis02-913	253	3	changes	change	NOUN
ajis02-913	253	4	in	in	ADP
ajis02-913	253	5	banking	banking	NOUN
ajis02-913	253	6	as	as	ADV
ajis02-913	253	7	well	well	ADV
ajis02-913	253	8	as	as	ADP
ajis02-913	253	9	the	the	DET
ajis02-913	253	10	further	further	ADJ
ajis02-913	253	11	advancement	advancement	NOUN
ajis02-913	253	12	of	of	ADP
ajis02-913	253	13	ssts	sst	NOUN
ajis02-913	253	14	,	,	PUNCT
ajis02-913	253	15	it	it	PRON
ajis02-913	253	16	is	be	AUX
ajis02-913	253	17	expected	expect	VERB
ajis02-913	253	18	that	that	SCONJ
ajis02-913	253	19	in	in	ADP
ajis02-913	253	20	the	the	DET
ajis02-913	253	21	future	future	NOUN
ajis02-913	253	22	the	the	DET
ajis02-913	253	23	transaction	transaction	NOUN
ajis02-913	253	24	segment	segment	NOUN
ajis02-913	253	25	will	will	AUX
ajis02-913	253	26	grow	grow	VERB
ajis02-913	253	27	.	.	PUNCT
ajis02-913	254	1	the	the	DET
ajis02-913	254	2	future	future	ADJ
ajis02-913	254	3	direction	direction	NOUN
ajis02-913	254	4	of	of	ADP
ajis02-913	254	5	the	the	DET
ajis02-913	254	6	transaction	transaction	NOUN
ajis02-913	254	7	-	-	PUNCT
ajis02-913	254	8	oriented	orient	VERB
ajis02-913	254	9	customers	customer	NOUN
ajis02-913	254	10	remains	remain	VERB
ajis02-913	254	11	unknown	unknown	ADJ
ajis02-913	254	12	.	.	PUNCT
ajis02-913	255	1	evidence	evidence	NOUN
ajis02-913	255	2	suggests	suggest	VERB
ajis02-913	255	3	that	that	SCONJ
ajis02-913	255	4	even	even	ADV
ajis02-913	255	5	the	the	DET
ajis02-913	255	6	most	most	ADV
ajis02-913	255	7	loyal	loyal	ADJ
ajis02-913	255	8	,	,	PUNCT
ajis02-913	255	9	relationship	relationship	NOUN
ajis02-913	255	10	-	-	PUNCT
ajis02-913	255	11	oriented	orient	VERB
ajis02-913	255	12	customers	customer	NOUN
ajis02-913	255	13	are	be	AUX
ajis02-913	255	14	increasingly	increasingly	ADV
ajis02-913	255	15	becoming	become	VERB
ajis02-913	255	16	transaction	transaction	NOUN
ajis02-913	255	17	-	-	PUNCT
ajis02-913	255	18	oriented	orient	VERB
ajis02-913	255	19	because	because	SCONJ
ajis02-913	255	20	of	of	ADP
ajis02-913	255	21	the	the	DET
ajis02-913	255	22	pervasive	pervasive	ADJ
ajis02-913	255	23	nature	nature	NOUN
ajis02-913	255	24	of	of	ADP
ajis02-913	255	25	the	the	DET
ajis02-913	255	26	self	self	NOUN
ajis02-913	255	27	-	-	PUNCT
ajis02-913	255	28	service	service	NOUN
ajis02-913	255	29	technology	technology	NOUN
ajis02-913	255	30	;	;	PUNCT
ajis02-913	255	31	however	however	ADV
ajis02-913	255	32	the	the	DET
ajis02-913	255	33	implications	implication	NOUN
ajis02-913	255	34	from	from	ADP
ajis02-913	255	35	this	this	DET
ajis02-913	255	36	arise	arise	NOUN
ajis02-913	255	37	when	when	SCONJ
ajis02-913	255	38	a	a	DET
ajis02-913	255	39	distance	distance	NOUN
ajis02-913	255	40	arises	arise	VERB
ajis02-913	255	41	between	between	ADP
ajis02-913	255	42	the	the	DET
ajis02-913	255	43	customer	customer	NOUN
ajis02-913	255	44	and	and	CCONJ
ajis02-913	255	45	the	the	DET
ajis02-913	255	46	marketer	marketer	NOUN
ajis02-913	255	47	which	which	PRON
ajis02-913	255	48	impacts	impact	VERB
ajis02-913	255	49	negatively	negatively	ADV
ajis02-913	255	50	on	on	ADP
ajis02-913	255	51	loyalty	loyalty	NOUN
ajis02-913	255	52	to	to	ADP
ajis02-913	255	53	the	the	DET
ajis02-913	255	54	relationship	relationship	NOUN
ajis02-913	255	55	.	.	PUNCT
ajis02-913	256	1	while	while	SCONJ
ajis02-913	256	2	some	some	DET
ajis02-913	256	3	customers	customer	NOUN
ajis02-913	256	4	still	still	ADV
ajis02-913	256	5	seek	seek	VERB
ajis02-913	256	6	proximity	proximity	NOUN
ajis02-913	256	7	to	to	ADP
ajis02-913	256	8	the	the	DET
ajis02-913	256	9	marketer	marketer	NOUN
ajis02-913	256	10	,	,	PUNCT
ajis02-913	256	11	this	this	PRON
ajis02-913	256	12	is	be	AUX
ajis02-913	256	13	generally	generally	ADV
ajis02-913	256	14	related	relate	VERB
ajis02-913	256	15	to	to	ADP
ajis02-913	256	16	specific	specific	ADJ
ajis02-913	256	17	business	business	NOUN
ajis02-913	256	18	process	process	NOUN
ajis02-913	256	19	requirements	requirement	NOUN
ajis02-913	256	20	.	.	PUNCT
ajis02-913	257	1	it	it	PRON
ajis02-913	257	2	is	be	AUX
ajis02-913	257	3	therefore	therefore	ADV
ajis02-913	257	4	feasible	feasible	ADJ
ajis02-913	257	5	to	to	PART
ajis02-913	257	6	accept	accept	VERB
ajis02-913	257	7	that	that	SCONJ
ajis02-913	257	8	in	in	ADP
ajis02-913	257	9	the	the	DET
ajis02-913	257	10	future	future	NOUN
ajis02-913	257	11	the	the	DET
ajis02-913	257	12	transaction	transaction	NOUN
ajis02-913	257	13	-	-	PUNCT
ajis02-913	257	14	oriented	orient	VERB
ajis02-913	257	15	customer	customer	NOUN
ajis02-913	257	16	base	base	NOUN
ajis02-913	257	17	will	will	AUX
ajis02-913	257	18	grow	grow	VERB
ajis02-913	257	19	considerably	considerably	ADV
ajis02-913	257	20	through	through	ADP
ajis02-913	257	21	expectations	expectation	NOUN
ajis02-913	257	22	,	,	PUNCT
ajis02-913	257	23	time	time	NOUN
ajis02-913	257	24	constraints	constraint	NOUN
ajis02-913	257	25	,	,	PUNCT
ajis02-913	257	26	and	and	CCONJ
ajis02-913	257	27	satisfaction	satisfaction	NOUN
ajis02-913	257	28	with	with	ADP
ajis02-913	257	29	the	the	DET
ajis02-913	257	30	technology	technology	NOUN
ajis02-913	257	31	.	.	PUNCT
ajis02-913	258	1	the	the	DET
ajis02-913	258	2	relationship	relationship	NOUN
ajis02-913	258	3	-	-	PUNCT
ajis02-913	258	4	oriented	orient	VERB
ajis02-913	258	5	customer	customer	NOUN
ajis02-913	258	6	base	base	NOUN
ajis02-913	258	7	will	will	AUX
ajis02-913	258	8	shrink	shrink	VERB
ajis02-913	258	9	through	through	ADP
ajis02-913	258	10	the	the	DET
ajis02-913	258	11	perception	perception	NOUN
ajis02-913	258	12	that	that	SCONJ
ajis02-913	258	13	the	the	DET
ajis02-913	258	14	bank	bank	NOUN
ajis02-913	258	15	prefers	prefer	VERB
ajis02-913	258	16	them	they	PRON
ajis02-913	258	17	to	to	PART
ajis02-913	258	18	engage	engage	VERB
ajis02-913	258	19	at	at	ADP
ajis02-913	258	20	a	a	DET
ajis02-913	258	21	distance	distance	NOUN
ajis02-913	258	22	and	and	CCONJ
ajis02-913	258	23	through	through	ADP
ajis02-913	258	24	a	a	DET
ajis02-913	258	25	lack	lack	NOUN
ajis02-913	258	26	of	of	ADP
ajis02-913	258	27	requirement	requirement	NOUN
ajis02-913	258	28	to	to	PART
ajis02-913	258	29	engage	engage	VERB
ajis02-913	258	30	in	in	ADP
ajis02-913	258	31	interpersonal	interpersonal	ADJ
ajis02-913	258	32	relationships	relationship	NOUN
ajis02-913	258	33	.	.	PUNCT
ajis02-913	259	1	loyalty	loyalty	NOUN
ajis02-913	259	2	is	be	AUX
ajis02-913	259	3	threatened	threaten	VERB
ajis02-913	259	4	through	through	ADP
ajis02-913	259	5	this	this	PRON
ajis02-913	259	6	however	however	ADV
ajis02-913	259	7	,	,	PUNCT
ajis02-913	259	8	as	as	SCONJ
ajis02-913	259	9	switching	switch	VERB
ajis02-913	259	10	cost	cost	NOUN
ajis02-913	259	11	perception	perception	NOUN
ajis02-913	259	12	remains	remain	VERB
ajis02-913	259	13	high	high	ADJ
ajis02-913	259	14	,	,	PUNCT
ajis02-913	259	15	loyalty	loyalty	NOUN
ajis02-913	259	16	to	to	ADP
ajis02-913	259	17	the	the	DET
ajis02-913	259	18	relationship	relationship	NOUN
ajis02-913	259	19	will	will	AUX
ajis02-913	259	20	still	still	ADV
ajis02-913	259	21	remain	remain	VERB
ajis02-913	259	22	.	.	PUNCT
ajis02-913	260	1	the	the	DET
ajis02-913	260	2	three	three	NUM
ajis02-913	260	3	research	research	NOUN
ajis02-913	260	4	propositions	proposition	NOUN
ajis02-913	260	5	have	have	AUX
ajis02-913	260	6	been	be	AUX
ajis02-913	260	7	explored	explore	VERB
ajis02-913	260	8	in	in	ADP
ajis02-913	260	9	the	the	DET
ajis02-913	260	10	research	research	NOUN
ajis02-913	260	11	.	.	PUNCT
ajis02-913	261	1	table	table	NOUN
ajis02-913	261	2	7	7	NUM
ajis02-913	261	3	provides	provide	VERB
ajis02-913	261	4	an	an	DET
ajis02-913	261	5	overview	overview	NOUN
ajis02-913	261	6	of	of	ADP
ajis02-913	261	7	whether	whether	SCONJ
ajis02-913	261	8	the	the	DET
ajis02-913	261	9	propositions	proposition	NOUN
ajis02-913	261	10	were	be	AUX
ajis02-913	261	11	supported	support	VERB
ajis02-913	261	12	or	or	CCONJ
ajis02-913	261	13	not	not	PART
ajis02-913	261	14	:	:	PUNCT
ajis02-913	261	15	australasian	australasian	ADJ
ajis02-913	261	16	journal	journal	NOUN
ajis02-913	261	17	of	of	ADP
ajis02-913	261	18	information	information	NOUN
ajis02-913	261	19	systems	system	NOUN
ajis02-913	261	20	volume	volume	NOUN
ajis02-913	261	21	18	18	NUM
ajis02-913	261	22	number	number	NOUN
ajis02-913	261	23	3	3	NUM
ajis02-913	261	24	2014	2014	NUM
ajis02-913	261	25	20	20	NUM
ajis02-913	261	26	proposition	proposition	NOUN
ajis02-913	261	27	correct	correct	ADJ
ajis02-913	261	28	for	for	ADP
ajis02-913	261	29	relationshiporiented	relationshiporiente	VERB
ajis02-913	261	30	customers	customer	NOUN
ajis02-913	261	31	?	?	PUNCT
ajis02-913	262	1	correct	correct	ADJ
ajis02-913	262	2	for	for	ADP
ajis02-913	262	3	transaction	transaction	NOUN
ajis02-913	262	4	-	-	PUNCT
ajis02-913	262	5	oriented	orient	VERB
ajis02-913	262	6	customers	customer	NOUN
ajis02-913	262	7	?	?	PUNCT
ajis02-913	263	1	proposition	proposition	NOUN
ajis02-913	263	2	1	1	NUM
ajis02-913	263	3	:	:	PUNCT
ajis02-913	263	4	business	business	NOUN
ajis02-913	263	5	customers	customer	NOUN
ajis02-913	263	6	want	want	VERB
ajis02-913	263	7	relationships	relationship	NOUN
ajis02-913	263	8	with	with	ADP
ajis02-913	263	9	their	their	PRON
ajis02-913	263	10	service	service	NOUN
ajis02-913	263	11	providers	provider	NOUN
ajis02-913	263	12	x	x	PUNCT
ajis02-913	263	13	proposition	proposition	NOUN
ajis02-913	263	14	2	2	NUM
ajis02-913	263	15	:	:	PUNCT
ajis02-913	263	16	increased	increase	VERB
ajis02-913	263	17	use	use	NOUN
ajis02-913	263	18	of	of	ADP
ajis02-913	263	19	ssts	sst	NOUN
ajis02-913	263	20	reduces	reduce	VERB
ajis02-913	263	21	relationship	relationship	NOUN
ajis02-913	263	22	closeness	closeness	NOUN
ajis02-913	263	23	x	x	PUNCT
ajis02-913	263	24	proposition	proposition	NOUN
ajis02-913	263	25	3	3	NUM
ajis02-913	263	26	:	:	PUNCT
ajis02-913	263	27	an	an	DET
ajis02-913	263	28	increase	increase	NOUN
ajis02-913	263	29	in	in	ADP
ajis02-913	263	30	ssts	sst	NOUN
ajis02-913	263	31	decreases	decrease	VERB
ajis02-913	263	32	trust	trust	NOUN
ajis02-913	263	33	and	and	CCONJ
ajis02-913	263	34	ultimately	ultimately	ADV
ajis02-913	263	35	commitment	commitment	NOUN
ajis02-913	263	36	x	x	SYM
ajis02-913	263	37	table	table	NOUN
ajis02-913	263	38	7	7	NUM
ajis02-913	263	39	:	:	PUNCT
ajis02-913	263	40	support	support	NOUN
ajis02-913	263	41	for	for	ADP
ajis02-913	263	42	the	the	DET
ajis02-913	263	43	research	research	NOUN
ajis02-913	263	44	propositions	proposition	NOUN
ajis02-913	263	45	the	the	DET
ajis02-913	263	46	existing	exist	VERB
ajis02-913	263	47	literature	literature	NOUN
ajis02-913	263	48	shows	show	VERB
ajis02-913	263	49	no	no	DET
ajis02-913	263	50	consensus	consensus	NOUN
ajis02-913	263	51	on	on	ADP
ajis02-913	263	52	the	the	DET
ajis02-913	263	53	impact	impact	NOUN
ajis02-913	263	54	of	of	ADP
ajis02-913	263	55	technology	technology	NOUN
ajis02-913	263	56	on	on	ADP
ajis02-913	263	57	business	business	NOUN
ajis02-913	263	58	relationships	relationship	NOUN
ajis02-913	263	59	(	(	PUNCT
ajis02-913	263	60	lang	lang	PROPN
ajis02-913	263	61	and	and	CCONJ
ajis02-913	263	62	colgate	colgate	PROPN
ajis02-913	263	63	2003	2003	NUM
ajis02-913	263	64	;	;	PUNCT
ajis02-913	263	65	stone	stone	NOUN
ajis02-913	263	66	and	and	CCONJ
ajis02-913	263	67	woodcock	woodcock	NOUN
ajis02-913	263	68	1997	1997	NUM
ajis02-913	263	69	;	;	PUNCT
ajis02-913	263	70	joseph	joseph	PROPN
ajis02-913	263	71	1998	1998	NUM
ajis02-913	263	72	)	)	PUNCT
ajis02-913	263	73	.	.	PUNCT
ajis02-913	264	1	some	some	DET
ajis02-913	264	2	authors	author	NOUN
ajis02-913	264	3	believe	believe	VERB
ajis02-913	264	4	too	too	ADV
ajis02-913	264	5	much	much	ADJ
ajis02-913	264	6	technology	technology	NOUN
ajis02-913	264	7	in	in	ADP
ajis02-913	264	8	relationships	relationship	NOUN
ajis02-913	264	9	can	can	AUX
ajis02-913	264	10	be	be	AUX
ajis02-913	264	11	problematic	problematic	ADJ
ajis02-913	264	12	(	(	PUNCT
ajis02-913	264	13	lang	lang	PROPN
ajis02-913	264	14	and	and	CCONJ
ajis02-913	264	15	colgate	colgate	PROPN
ajis02-913	264	16	2003	2003	NUM
ajis02-913	264	17	)	)	PUNCT
ajis02-913	264	18	,	,	PUNCT
ajis02-913	264	19	while	while	SCONJ
ajis02-913	264	20	others	other	NOUN
ajis02-913	264	21	believe	believe	VERB
ajis02-913	264	22	technology	technology	NOUN
ajis02-913	264	23	is	be	AUX
ajis02-913	264	24	of	of	ADP
ajis02-913	264	25	benefit	benefit	NOUN
ajis02-913	264	26	to	to	ADP
ajis02-913	264	27	the	the	DET
ajis02-913	264	28	relationship	relationship	NOUN
ajis02-913	264	29	(	(	PUNCT
ajis02-913	264	30	stone	stone	NOUN
ajis02-913	264	31	and	and	CCONJ
ajis02-913	264	32	woodcock	woodcock	NOUN
ajis02-913	264	33	1997	1997	NUM
ajis02-913	264	34	;	;	PUNCT
ajis02-913	264	35	joseph	joseph	PROPN
ajis02-913	264	36	1998	1998	NUM
ajis02-913	264	37	)	)	PUNCT
ajis02-913	264	38	.	.	PUNCT
ajis02-913	265	1	this	this	DET
ajis02-913	265	2	research	research	NOUN
ajis02-913	265	3	has	have	AUX
ajis02-913	265	4	argued	argue	VERB
ajis02-913	265	5	that	that	SCONJ
ajis02-913	265	6	both	both	DET
ajis02-913	265	7	schools	school	NOUN
ajis02-913	265	8	of	of	ADP
ajis02-913	265	9	thought	thought	NOUN
ajis02-913	265	10	are	be	AUX
ajis02-913	265	11	partially	partially	ADV
ajis02-913	265	12	correct	correct	ADJ
ajis02-913	265	13	.	.	PUNCT
ajis02-913	266	1	two	two	NUM
ajis02-913	266	2	distinct	distinct	ADJ
ajis02-913	266	3	segments	segment	NOUN
ajis02-913	266	4	of	of	ADP
ajis02-913	266	5	businesscustomers	businesscustomer	NOUN
ajis02-913	266	6	have	have	AUX
ajis02-913	266	7	emerged	emerge	VERB
ajis02-913	266	8	through	through	ADP
ajis02-913	266	9	the	the	DET
ajis02-913	266	10	research	research	NOUN
ajis02-913	266	11	.	.	PUNCT
ajis02-913	267	1	one	one	NUM
ajis02-913	267	2	is	be	AUX
ajis02-913	267	3	a	a	DET
ajis02-913	267	4	very	very	ADV
ajis02-913	267	5	technologically	technologically	ADV
ajis02-913	267	6	savvy	savvy	ADJ
ajis02-913	267	7	segment	segment	NOUN
ajis02-913	267	8	,	,	PUNCT
ajis02-913	267	9	who	who	PRON
ajis02-913	267	10	would	would	AUX
ajis02-913	267	11	prefer	prefer	VERB
ajis02-913	267	12	to	to	PART
ajis02-913	267	13	do	do	VERB
ajis02-913	267	14	most	most	ADJ
ajis02-913	267	15	,	,	PUNCT
ajis02-913	267	16	if	if	SCONJ
ajis02-913	267	17	not	not	PART
ajis02-913	267	18	all	all	PRON
ajis02-913	267	19	,	,	PUNCT
ajis02-913	267	20	of	of	ADP
ajis02-913	267	21	their	their	PRON
ajis02-913	267	22	business	business	NOUN
ajis02-913	267	23	activity	activity	NOUN
ajis02-913	267	24	at	at	ADP
ajis02-913	267	25	a	a	DET
ajis02-913	267	26	distance	distance	NOUN
ajis02-913	267	27	.	.	PUNCT
ajis02-913	268	1	they	they	PRON
ajis02-913	268	2	do	do	AUX
ajis02-913	268	3	not	not	PART
ajis02-913	268	4	require	require	VERB
ajis02-913	268	5	a	a	DET
ajis02-913	268	6	relationship	relationship	NOUN
ajis02-913	268	7	with	with	ADP
ajis02-913	268	8	a	a	DET
ajis02-913	268	9	human	human	ADJ
ajis02-913	268	10	being	being	NOUN
ajis02-913	268	11	,	,	PUNCT
ajis02-913	268	12	but	but	CCONJ
ajis02-913	268	13	do	do	AUX
ajis02-913	268	14	require	require	VERB
ajis02-913	268	15	someone	someone	PRON
ajis02-913	268	16	they	they	PRON
ajis02-913	268	17	can	can	AUX
ajis02-913	268	18	call	call	VERB
ajis02-913	268	19	on	on	ADP
ajis02-913	268	20	if	if	SCONJ
ajis02-913	268	21	technology	technology	NOUN
ajis02-913	268	22	fails	fail	VERB
ajis02-913	268	23	.	.	PUNCT
ajis02-913	269	1	the	the	DET
ajis02-913	269	2	other	other	ADJ
ajis02-913	269	3	segment	segment	NOUN
ajis02-913	269	4	is	be	AUX
ajis02-913	269	5	more	more	ADV
ajis02-913	269	6	traditional	traditional	ADJ
ajis02-913	269	7	and	and	CCONJ
ajis02-913	269	8	prefers	prefer	VERB
ajis02-913	269	9	to	to	PART
ajis02-913	269	10	maintain	maintain	VERB
ajis02-913	269	11	an	an	DET
ajis02-913	269	12	interactive	interactive	ADJ
ajis02-913	269	13	interpersonal	interpersonal	ADJ
ajis02-913	269	14	relationship	relationship	NOUN
ajis02-913	269	15	with	with	ADP
ajis02-913	269	16	the	the	DET
ajis02-913	269	17	bank	bank	NOUN
ajis02-913	269	18	providing	provide	VERB
ajis02-913	269	19	its	its	PRON
ajis02-913	269	20	facilities	facility	NOUN
ajis02-913	269	21	.	.	PUNCT
ajis02-913	270	1	this	this	PRON
ajis02-913	270	2	is	be	AUX
ajis02-913	270	3	demonstrated	demonstrate	VERB
ajis02-913	270	4	in	in	ADP
ajis02-913	270	5	figure	figure	NOUN
ajis02-913	270	6	2	2	NUM
ajis02-913	270	7	.	.	PUNCT
ajis02-913	270	8	figure	figure	VERB
ajis02-913	270	9	2	2	NUM
ajis02-913	270	10	outcomes	outcome	NOUN
ajis02-913	270	11	of	of	ADP
ajis02-913	270	12	relationship	relationship	NOUN
ajis02-913	270	13	orientation	orientation	NOUN
ajis02-913	270	14	,	,	PUNCT
ajis02-913	270	15	versus	versus	ADP
ajis02-913	270	16	the	the	DET
ajis02-913	270	17	outcomes	outcome	NOUN
ajis02-913	270	18	of	of	ADP
ajis02-913	270	19	a	a	DET
ajis02-913	270	20	transaction	transaction	NOUN
ajis02-913	270	21	orientation	orientation	NOUN
ajis02-913	270	22	the	the	DET
ajis02-913	270	23	diagram	diagram	NOUN
ajis02-913	270	24	above	above	ADV
ajis02-913	270	25	indicates	indicate	VERB
ajis02-913	270	26	the	the	DET
ajis02-913	270	27	traditional	traditional	ADJ
ajis02-913	270	28	relationship	relationship	NOUN
ajis02-913	270	29	marketing	marketing	NOUN
ajis02-913	270	30	outcomes	outcome	NOUN
ajis02-913	270	31	of	of	ADP
ajis02-913	270	32	trust	trust	NOUN
ajis02-913	270	33	and	and	CCONJ
ajis02-913	270	34	relationship	relationship	NOUN
ajis02-913	270	35	loyalty	loyalty	NOUN
ajis02-913	270	36	(	(	PUNCT
ajis02-913	270	37	morgan	morgan	NOUN
ajis02-913	270	38	and	and	CCONJ
ajis02-913	270	39	hunt	hunt	NOUN
ajis02-913	270	40	1994	1994	NUM
ajis02-913	270	41	)	)	PUNCT
ajis02-913	270	42	for	for	ADP
ajis02-913	270	43	the	the	DET
ajis02-913	270	44	relationship	relationship	NOUN
ajis02-913	270	45	-	-	PUNCT
ajis02-913	270	46	oriented	orient	VERB
ajis02-913	270	47	customer	customer	NOUN
ajis02-913	270	48	.	.	PUNCT
ajis02-913	271	1	in	in	ADP
ajis02-913	271	2	contrast	contrast	NOUN
ajis02-913	271	3	,	,	PUNCT
ajis02-913	271	4	transactionoriented	transactionoriente	VERB
ajis02-913	271	5	customers	customer	NOUN
ajis02-913	271	6	demonstrate	demonstrate	VERB
ajis02-913	271	7	trust	trust	NOUN
ajis02-913	271	8	for	for	ADP
ajis02-913	271	9	the	the	DET
ajis02-913	271	10	banking	banking	NOUN
ajis02-913	271	11	industry	industry	NOUN
ajis02-913	271	12	.	.	PUNCT
ajis02-913	272	1	satisfaction	satisfaction	NOUN
ajis02-913	272	2	may	may	AUX
ajis02-913	272	3	be	be	AUX
ajis02-913	272	4	an	an	DET
ajis02-913	272	5	outcome	outcome	NOUN
ajis02-913	272	6	of	of	ADP
ajis02-913	272	7	the	the	DET
ajis02-913	272	8	relationship	relationship	NOUN
ajis02-913	272	9	;	;	PUNCT
ajis02-913	272	10	however	however	ADV
ajis02-913	272	11	,	,	PUNCT
ajis02-913	272	12	it	it	PRON
ajis02-913	272	13	is	be	AUX
ajis02-913	272	14	not	not	PART
ajis02-913	272	15	apparent	apparent	ADJ
ajis02-913	272	16	in	in	ADP
ajis02-913	272	17	all	all	DET
ajis02-913	272	18	cases	case	NOUN
ajis02-913	272	19	.	.	PUNCT
ajis02-913	273	1	australasian	australasian	ADJ
ajis02-913	273	2	journal	journal	NOUN
ajis02-913	273	3	of	of	ADP
ajis02-913	273	4	information	information	NOUN
ajis02-913	273	5	systems	system	NOUN
ajis02-913	273	6	volume	volume	NOUN
ajis02-913	273	7	18	18	NUM
ajis02-913	273	8	number	number	NOUN
ajis02-913	273	9	3	3	NUM
ajis02-913	273	10	2014	2014	NUM
ajis02-913	273	11	21	21	NUM
ajis02-913	273	12	all	all	DET
ajis02-913	273	13	interviewees	interviewee	NOUN
ajis02-913	273	14	had	have	VERB
ajis02-913	273	15	an	an	DET
ajis02-913	273	16	established	establish	VERB
ajis02-913	273	17	relationship	relationship	NOUN
ajis02-913	273	18	with	with	ADP
ajis02-913	273	19	their	their	PRON
ajis02-913	273	20	bank	bank	NOUN
ajis02-913	273	21	prior	prior	ADV
ajis02-913	273	22	to	to	ADP
ajis02-913	273	23	their	their	PRON
ajis02-913	273	24	use	use	NOUN
ajis02-913	273	25	of	of	ADP
ajis02-913	273	26	internet	internet	NOUN
ajis02-913	273	27	banking	banking	NOUN
ajis02-913	273	28	.	.	PUNCT
ajis02-913	274	1	the	the	DET
ajis02-913	274	2	potential	potential	ADJ
ajis02-913	274	3	changes	change	NOUN
ajis02-913	274	4	to	to	ADP
ajis02-913	274	5	how	how	SCONJ
ajis02-913	274	6	bank	bank	NOUN
ajis02-913	274	7	client	client	NOUN
ajis02-913	274	8	relationships	relationship	NOUN
ajis02-913	274	9	are	be	AUX
ajis02-913	274	10	established	establish	VERB
ajis02-913	274	11	when	when	SCONJ
ajis02-913	274	12	new	new	ADJ
ajis02-913	274	13	business	business	NOUN
ajis02-913	274	14	owners	owner	NOUN
ajis02-913	274	15	are	be	AUX
ajis02-913	274	16	establishing	establish	VERB
ajis02-913	274	17	businesses	business	NOUN
ajis02-913	274	18	are	be	AUX
ajis02-913	274	19	yet	yet	ADV
ajis02-913	274	20	to	to	PART
ajis02-913	274	21	be	be	AUX
ajis02-913	274	22	determined	determine	VERB
ajis02-913	274	23	.	.	PUNCT
ajis02-913	275	1	business	business	NOUN
ajis02-913	275	2	relationships	relationship	NOUN
ajis02-913	275	3	with	with	ADP
ajis02-913	275	4	banks	bank	NOUN
ajis02-913	275	5	might	might	AUX
ajis02-913	275	6	be	be	AUX
ajis02-913	275	7	set	set	VERB
ajis02-913	275	8	up	up	ADP
ajis02-913	275	9	completely	completely	ADV
ajis02-913	275	10	online	online	ADV
ajis02-913	275	11	in	in	ADP
ajis02-913	275	12	the	the	DET
ajis02-913	275	13	future	future	NOUN
ajis02-913	275	14	which	which	PRON
ajis02-913	275	15	will	will	AUX
ajis02-913	275	16	have	have	VERB
ajis02-913	275	17	an	an	DET
ajis02-913	275	18	impact	impact	NOUN
ajis02-913	275	19	on	on	ADP
ajis02-913	275	20	how	how	SCONJ
ajis02-913	275	21	trust	trust	NOUN
ajis02-913	275	22	and	and	CCONJ
ajis02-913	275	23	loyalty	loyalty	NOUN
ajis02-913	275	24	are	be	AUX
ajis02-913	275	25	established	establish	VERB
ajis02-913	275	26	.	.	PUNCT
ajis02-913	276	1	further	further	ADJ
ajis02-913	276	2	research	research	NOUN
ajis02-913	276	3	could	could	AUX
ajis02-913	276	4	be	be	AUX
ajis02-913	276	5	conducted	conduct	VERB
ajis02-913	276	6	with	with	ADP
ajis02-913	276	7	new	new	ADJ
ajis02-913	276	8	business	business	NOUN
ajis02-913	276	9	owners	owner	NOUN
ajis02-913	276	10	,	,	PUNCT
ajis02-913	276	11	perhaps	perhaps	ADV
ajis02-913	276	12	focusing	focus	VERB
ajis02-913	276	13	specifically	specifically	ADV
ajis02-913	276	14	on	on	ADP
ajis02-913	276	15	generation	generation	NOUN
ajis02-913	276	16	y	y	PROPN
ajis02-913	276	17	business	business	NOUN
ajis02-913	276	18	people	people	NOUN
ajis02-913	276	19	.	.	PUNCT
ajis02-913	277	1	two	two	NUM
ajis02-913	277	2	key	key	ADJ
ajis02-913	277	3	segments	segment	NOUN
ajis02-913	277	4	have	have	AUX
ajis02-913	277	5	been	be	AUX
ajis02-913	277	6	identified	identify	VERB
ajis02-913	277	7	,	,	PUNCT
ajis02-913	277	8	there	there	PRON
ajis02-913	277	9	is	be	VERB
ajis02-913	277	10	much	much	ADJ
ajis02-913	277	11	uncertainty	uncertainty	NOUN
ajis02-913	277	12	as	as	ADP
ajis02-913	277	13	to	to	ADP
ajis02-913	277	14	who	who	PRON
ajis02-913	277	15	will	will	AUX
ajis02-913	277	16	embrace	embrace	VERB
ajis02-913	277	17	technology	technology	NOUN
ajis02-913	277	18	as	as	ADP
ajis02-913	277	19	a	a	DET
ajis02-913	277	20	basis	basis	NOUN
ajis02-913	277	21	of	of	ADP
ajis02-913	277	22	the	the	DET
ajis02-913	277	23	relationship	relationship	NOUN
ajis02-913	277	24	and	and	CCONJ
ajis02-913	277	25	who	who	PRON
ajis02-913	277	26	will	will	AUX
ajis02-913	277	27	prefer	prefer	VERB
ajis02-913	277	28	a	a	DET
ajis02-913	277	29	relationship	relationship	NOUN
ajis02-913	277	30	based	base	VERB
ajis02-913	277	31	on	on	ADP
ajis02-913	277	32	interpersonal	interpersonal	ADJ
ajis02-913	277	33	interaction	interaction	NOUN
ajis02-913	277	34	.	.	PUNCT
ajis02-913	278	1	organisational	organisational	ADJ
ajis02-913	278	2	demographics	demographic	NOUN
ajis02-913	278	3	are	be	AUX
ajis02-913	278	4	not	not	PART
ajis02-913	278	5	an	an	DET
ajis02-913	278	6	indicator	indicator	NOUN
ajis02-913	278	7	,	,	PUNCT
ajis02-913	278	8	although	although	SCONJ
ajis02-913	278	9	some	some	DET
ajis02-913	278	10	capital	capital	NOUN
ajis02-913	278	11	constraints	constraint	NOUN
ajis02-913	278	12	of	of	ADP
ajis02-913	278	13	the	the	DET
ajis02-913	278	14	new	new	ADJ
ajis02-913	278	15	businesses	business	NOUN
ajis02-913	278	16	may	may	AUX
ajis02-913	278	17	be	be	AUX
ajis02-913	278	18	.	.	PUNCT
ajis02-913	279	1	further	further	ADJ
ajis02-913	279	2	research	research	NOUN
ajis02-913	279	3	is	be	AUX
ajis02-913	279	4	needed	need	VERB
ajis02-913	279	5	to	to	PART
ajis02-913	279	6	explore	explore	VERB
ajis02-913	279	7	these	these	DET
ajis02-913	279	8	aspects	aspect	NOUN
ajis02-913	279	9	in	in	ADP
ajis02-913	279	10	detail	detail	NOUN
ajis02-913	279	11	.	.	PUNCT
ajis02-913	280	1	novelty	novelty	NOUN
ajis02-913	280	2	of	of	ADP
ajis02-913	280	3	the	the	DET
ajis02-913	280	4	research	research	NOUN
ajis02-913	280	5	this	this	DET
ajis02-913	280	6	research	research	NOUN
ajis02-913	280	7	makes	make	VERB
ajis02-913	280	8	a	a	DET
ajis02-913	280	9	contribution	contribution	NOUN
ajis02-913	280	10	to	to	ADP
ajis02-913	280	11	an	an	DET
ajis02-913	280	12	area	area	NOUN
ajis02-913	280	13	of	of	ADP
ajis02-913	280	14	literature	literature	NOUN
ajis02-913	280	15	that	that	PRON
ajis02-913	280	16	has	have	AUX
ajis02-913	280	17	been	be	AUX
ajis02-913	280	18	neglected	neglect	VERB
ajis02-913	280	19	in	in	ADP
ajis02-913	280	20	the	the	DET
ajis02-913	280	21	literature	literature	NOUN
ajis02-913	280	22	–	–	PUNCT
ajis02-913	280	23	that	that	ADV
ajis02-913	280	24	is	is	ADV
ajis02-913	280	25	,	,	PUNCT
ajis02-913	280	26	an	an	DET
ajis02-913	280	27	understanding	understanding	NOUN
ajis02-913	280	28	of	of	ADP
ajis02-913	280	29	how	how	SCONJ
ajis02-913	280	30	the	the	DET
ajis02-913	280	31	use	use	NOUN
ajis02-913	280	32	of	of	ADP
ajis02-913	280	33	ssts	sst	NOUN
ajis02-913	280	34	impact	impact	NOUN
ajis02-913	280	35	on	on	ADP
ajis02-913	280	36	fragile	fragile	ADJ
ajis02-913	280	37	and	and	CCONJ
ajis02-913	280	38	highly	highly	ADV
ajis02-913	280	39	valuable	valuable	ADJ
ajis02-913	280	40	interfirm	interfirm	NOUN
ajis02-913	280	41	relationships	relationship	NOUN
ajis02-913	280	42	.	.	PUNCT
ajis02-913	281	1	research	research	NOUN
ajis02-913	281	2	in	in	ADP
ajis02-913	281	3	services	service	NOUN
ajis02-913	281	4	marketing	marketing	NOUN
ajis02-913	281	5	is	be	AUX
ajis02-913	281	6	emerging	emerge	VERB
ajis02-913	281	7	with	with	ADP
ajis02-913	281	8	greater	great	ADJ
ajis02-913	281	9	importance	importance	NOUN
ajis02-913	281	10	,	,	PUNCT
ajis02-913	281	11	the	the	DET
ajis02-913	281	12	market	market	NOUN
ajis02-913	281	13	is	be	AUX
ajis02-913	281	14	expanding	expand	VERB
ajis02-913	281	15	,	,	PUNCT
ajis02-913	281	16	and	and	CCONJ
ajis02-913	281	17	at	at	ADP
ajis02-913	281	18	the	the	DET
ajis02-913	281	19	same	same	ADJ
ajis02-913	281	20	time	time	NOUN
ajis02-913	281	21	,	,	PUNCT
ajis02-913	281	22	the	the	DET
ajis02-913	281	23	use	use	NOUN
ajis02-913	281	24	of	of	ADP
ajis02-913	281	25	technology	technology	NOUN
ajis02-913	281	26	is	be	AUX
ajis02-913	281	27	increasing	increase	VERB
ajis02-913	281	28	.	.	PUNCT
ajis02-913	282	1	as	as	ADP
ajis02-913	282	2	a	a	DET
ajis02-913	282	3	consequence	consequence	NOUN
ajis02-913	282	4	,	,	PUNCT
ajis02-913	282	5	it	it	PRON
ajis02-913	282	6	is	be	AUX
ajis02-913	282	7	essential	essential	ADJ
ajis02-913	282	8	that	that	SCONJ
ajis02-913	282	9	there	there	PRON
ajis02-913	282	10	is	be	VERB
ajis02-913	282	11	a	a	DET
ajis02-913	282	12	greater	great	ADJ
ajis02-913	282	13	understanding	understanding	NOUN
ajis02-913	282	14	of	of	ADP
ajis02-913	282	15	the	the	DET
ajis02-913	282	16	impact	impact	NOUN
ajis02-913	282	17	of	of	ADP
ajis02-913	282	18	technology	technology	NOUN
ajis02-913	282	19	on	on	ADP
ajis02-913	282	20	relationships	relationship	NOUN
ajis02-913	282	21	.	.	PUNCT
ajis02-913	283	1	this	this	DET
ajis02-913	283	2	paper	paper	NOUN
ajis02-913	283	3	has	have	AUX
ajis02-913	283	4	provided	provide	VERB
ajis02-913	283	5	some	some	DET
ajis02-913	283	6	surprising	surprising	ADJ
ajis02-913	283	7	findings	finding	NOUN
ajis02-913	283	8	:	:	PUNCT
ajis02-913	283	9	that	that	SCONJ
ajis02-913	283	10	technology	technology	NOUN
ajis02-913	283	11	is	be	AUX
ajis02-913	283	12	more	more	ADV
ajis02-913	283	13	likely	likely	ADJ
ajis02-913	283	14	to	to	PART
ajis02-913	283	15	impact	impact	VERB
ajis02-913	283	16	on	on	ADP
ajis02-913	283	17	relationships	relationship	NOUN
ajis02-913	283	18	,	,	PUNCT
ajis02-913	283	19	trust	trust	NOUN
ajis02-913	283	20	and	and	CCONJ
ajis02-913	283	21	commitment	commitment	NOUN
ajis02-913	283	22	for	for	ADP
ajis02-913	283	23	transaction	transaction	NOUN
ajis02-913	283	24	-	-	PUNCT
ajis02-913	283	25	oriented	orient	VERB
ajis02-913	283	26	customers	customer	NOUN
ajis02-913	283	27	.	.	PUNCT
ajis02-913	284	1	this	this	PRON
ajis02-913	284	2	is	be	AUX
ajis02-913	284	3	likely	likely	ADJ
ajis02-913	284	4	due	due	ADP
ajis02-913	284	5	to	to	ADP
ajis02-913	284	6	the	the	DET
ajis02-913	284	7	lack	lack	NOUN
ajis02-913	284	8	of	of	ADP
ajis02-913	284	9	commitment	commitment	NOUN
ajis02-913	284	10	in	in	ADP
ajis02-913	284	11	the	the	DET
ajis02-913	284	12	relationship	relationship	NOUN
ajis02-913	284	13	,	,	PUNCT
ajis02-913	284	14	and	and	CCONJ
ajis02-913	284	15	the	the	DET
ajis02-913	284	16	fact	fact	NOUN
ajis02-913	284	17	that	that	SCONJ
ajis02-913	284	18	technology	technology	NOUN
ajis02-913	284	19	is	be	AUX
ajis02-913	284	20	perceived	perceive	VERB
ajis02-913	284	21	to	to	PART
ajis02-913	284	22	be	be	AUX
ajis02-913	284	23	the	the	DET
ajis02-913	284	24	primary	primary	ADJ
ajis02-913	284	25	relationship	relationship	NOUN
ajis02-913	284	26	facilitator	facilitator	NOUN
ajis02-913	284	27	for	for	ADP
ajis02-913	284	28	this	this	DET
ajis02-913	284	29	customer	customer	NOUN
ajis02-913	284	30	segment	segment	NOUN
ajis02-913	284	31	.	.	PUNCT
ajis02-913	285	1	relationship	relationship	NOUN
ajis02-913	285	2	-	-	PUNCT
ajis02-913	285	3	oriented	orient	VERB
ajis02-913	285	4	customers	customer	NOUN
ajis02-913	285	5	,	,	PUNCT
ajis02-913	285	6	in	in	ADP
ajis02-913	285	7	contrast	contrast	NOUN
ajis02-913	285	8	,	,	PUNCT
ajis02-913	285	9	value	value	VERB
ajis02-913	285	10	the	the	DET
ajis02-913	285	11	human	human	ADJ
ajis02-913	285	12	aspects	aspect	NOUN
ajis02-913	285	13	of	of	ADP
ajis02-913	285	14	the	the	DET
ajis02-913	285	15	relationship	relationship	NOUN
ajis02-913	285	16	,	,	PUNCT
ajis02-913	285	17	therefore	therefore	ADV
ajis02-913	285	18	the	the	DET
ajis02-913	285	19	technology	technology	NOUN
ajis02-913	285	20	provides	provide	VERB
ajis02-913	285	21	little	little	ADJ
ajis02-913	285	22	impact	impact	NOUN
ajis02-913	285	23	on	on	ADP
ajis02-913	285	24	trust	trust	NOUN
ajis02-913	285	25	and	and	CCONJ
ajis02-913	285	26	commitment	commitment	NOUN
ajis02-913	285	27	.	.	PUNCT
ajis02-913	286	1	further	further	ADJ
ajis02-913	286	2	research	research	NOUN
ajis02-913	286	3	should	should	AUX
ajis02-913	286	4	explore	explore	VERB
ajis02-913	286	5	this	this	PRON
ajis02-913	286	6	in	in	ADP
ajis02-913	286	7	more	more	ADJ
ajis02-913	286	8	depth	depth	NOUN
ajis02-913	286	9	.	.	PUNCT
ajis02-913	287	1	references	reference	NOUN
ajis02-913	287	2	bendapudi	bendapudi	NOUN
ajis02-913	287	3	,	,	PUNCT
ajis02-913	287	4	n.	n.	PROPN
ajis02-913	287	5	&	&	CCONJ
ajis02-913	287	6	leone	leone	PROPN
ajis02-913	287	7	,	,	PUNCT
ajis02-913	287	8	r.	r.	PROPN
ajis02-913	287	9	(	(	PUNCT
ajis02-913	287	10	2003	2003	NUM
ajis02-913	287	11	)	)	PUNCT
ajis02-913	287	12	psychological	psychological	ADJ
ajis02-913	287	13	implications	implication	NOUN
ajis02-913	287	14	of	of	ADP
ajis02-913	287	15	customer	customer	NOUN
ajis02-913	287	16	participation	participation	NOUN
ajis02-913	287	17	in	in	ADP
ajis02-913	287	18	coproduction	coproduction	NOUN
ajis02-913	287	19	,	,	PUNCT
ajis02-913	287	20	journal	journal	NOUN
ajis02-913	287	21	of	of	ADP
ajis02-913	287	22	marketing	marketing	NOUN
ajis02-913	287	23	,	,	PUNCT
ajis02-913	287	24	67	67	NUM
ajis02-913	287	25	14	14	NUM
ajis02-913	287	26	-	-	SYM
ajis02-913	287	27	28	28	NUM
ajis02-913	287	28	.	.	PUNCT
ajis02-913	288	1	berry	berry	NOUN
ajis02-913	288	2	,	,	PUNCT
ajis02-913	288	3	l.	l.	PROPN
ajis02-913	288	4	(	(	PUNCT
ajis02-913	288	5	1983	1983	NUM
ajis02-913	288	6	)	)	PUNCT
ajis02-913	288	7	relationship	relationship	NOUN
ajis02-913	288	8	marketing	marketing	NOUN
ajis02-913	288	9	,	,	PUNCT
ajis02-913	288	10	emerging	emerge	VERB
ajis02-913	288	11	perspectives	perspective	NOUN
ajis02-913	288	12	on	on	ADP
ajis02-913	288	13	services	service	NOUN
ajis02-913	288	14	marketing	marketing	NOUN
ajis02-913	288	15	,	,	PUNCT
ajis02-913	288	16	american	american	ADJ
ajis02-913	288	17	marketing	marketing	PROPN
ajis02-913	288	18	association	association	PROPN
ajis02-913	288	19	,	,	PUNCT
ajis02-913	288	20	chicago	chicago	PROPN
ajis02-913	288	21	25	25	NUM
ajis02-913	288	22	-	-	SYM
ajis02-913	288	23	8	8	NUM
ajis02-913	288	24	.	.	PUNCT
ajis02-913	289	1	berry	berry	NOUN
ajis02-913	289	2	,	,	PUNCT
ajis02-913	289	3	l.	l.	PROPN
ajis02-913	289	4	(	(	PUNCT
ajis02-913	289	5	2002	2002	NUM
ajis02-913	289	6	)	)	PUNCT
ajis02-913	289	7	relationship	relationship	NOUN
ajis02-913	289	8	marketing	marketing	NOUN
ajis02-913	289	9	of	of	ADP
ajis02-913	289	10	services	service	NOUN
ajis02-913	289	11	perspectives	perspective	NOUN
ajis02-913	289	12	from	from	ADP
ajis02-913	289	13	1983	1983	NUM
ajis02-913	289	14	and	and	CCONJ
ajis02-913	289	15	2000	2000	NUM
ajis02-913	289	16	,	,	PUNCT
ajis02-913	289	17	journal	journal	NOUN
ajis02-913	289	18	of	of	ADP
ajis02-913	289	19	relationship	relationship	NOUN
ajis02-913	289	20	marketing	marketing	NOUN
ajis02-913	289	21	1	1	NUM
ajis02-913	289	22	,	,	PUNCT
ajis02-913	289	23	59	59	NUM
ajis02-913	289	24	-	-	SYM
ajis02-913	289	25	77	77	NUM
ajis02-913	289	26	.	.	PUNCT
ajis02-913	290	1	berry	berry	NOUN
ajis02-913	290	2	,	,	PUNCT
ajis02-913	290	3	l.	l.	PROPN
ajis02-913	290	4	&	&	CCONJ
ajis02-913	290	5	parasuraman	parasuraman	PROPN
ajis02-913	290	6	,	,	PUNCT
ajis02-913	290	7	a.	a.	NOUN
ajis02-913	290	8	(	(	PUNCT
ajis02-913	290	9	1991	1991	NUM
ajis02-913	290	10	)	)	PUNCT
ajis02-913	290	11	marketing	marketing	NOUN
ajis02-913	290	12	services	service	NOUN
ajis02-913	290	13	:	:	PUNCT
ajis02-913	290	14	competing	compete	VERB
ajis02-913	290	15	through	through	ADP
ajis02-913	290	16	quality	quality	NOUN
ajis02-913	290	17	,	,	PUNCT
ajis02-913	290	18	free	free	ADJ
ajis02-913	290	19	press	press	NOUN
ajis02-913	290	20	,	,	PUNCT
ajis02-913	290	21	new	new	PROPN
ajis02-913	290	22	york	york	PROPN
ajis02-913	290	23	.	.	PUNCT
ajis02-913	291	1	bitner	bitner	PROPN
ajis02-913	291	2	,	,	PUNCT
ajis02-913	291	3	m.	m.	NOUN
ajis02-913	291	4	j.	j.	PROPN
ajis02-913	291	5	,	,	PUNCT
ajis02-913	291	6	ostrom	ostrom	PROPN
ajis02-913	291	7	,	,	PUNCT
ajis02-913	291	8	a.	a.	PROPN
ajis02-913	291	9	l.	l.	PROPN
ajis02-913	291	10	&	&	CCONJ
ajis02-913	291	11	meuter	meuter	PROPN
ajis02-913	291	12	,	,	PUNCT
ajis02-913	291	13	m.	m.	PROPN
ajis02-913	291	14	l.	l.	PROPN
ajis02-913	291	15	(	(	PUNCT
ajis02-913	291	16	2002	2002	NUM
ajis02-913	291	17	)	)	PUNCT
ajis02-913	292	1	implementing	implement	VERB
ajis02-913	292	2	successful	successful	ADJ
ajis02-913	292	3	self	self	NOUN
ajis02-913	292	4	-	-	PUNCT
ajis02-913	292	5	service	service	NOUN
ajis02-913	292	6	technologies	technology	NOUN
ajis02-913	292	7	,	,	PUNCT
ajis02-913	292	8	academy	academy	NOUN
ajis02-913	292	9	of	of	ADP
ajis02-913	292	10	management	management	NOUN
ajis02-913	292	11	executive	executive	NOUN
ajis02-913	292	12	,	,	PUNCT
ajis02-913	292	13	academy	academy	NOUN
ajis02-913	292	14	of	of	ADP
ajis02-913	292	15	management	management	NOUN
ajis02-913	292	16	16	16	NUM
ajis02-913	292	17	,	,	PUNCT
ajis02-913	292	18	96	96	NUM
ajis02-913	292	19	-	-	SYM
ajis02-913	292	20	119	119	NUM
ajis02-913	292	21	.	.	PUNCT
ajis02-913	293	1	carson	carson	PROPN
ajis02-913	293	2	,	,	PUNCT
ajis02-913	293	3	d.	d.	PROPN
ajis02-913	293	4	,	,	PUNCT
ajis02-913	293	5	gilmore	gilmore	PROPN
ajis02-913	293	6	,	,	PUNCT
ajis02-913	293	7	a.	a.	PROPN
ajis02-913	293	8	,	,	PUNCT
ajis02-913	293	9	perry	perry	PROPN
ajis02-913	293	10	,	,	PUNCT
ajis02-913	293	11	c.	c.	PROPN
ajis02-913	293	12	&	&	CCONJ
ajis02-913	293	13	gronhaug	gronhaug	PROPN
ajis02-913	293	14	,	,	PUNCT
ajis02-913	293	15	k.	k.	PROPN
ajis02-913	293	16	(	(	PUNCT
ajis02-913	293	17	2001	2001	NUM
ajis02-913	293	18	)	)	PUNCT
ajis02-913	293	19	qualitative	qualitative	ADJ
ajis02-913	293	20	research	research	NOUN
ajis02-913	293	21	methods	method	NOUN
ajis02-913	293	22	,	,	PUNCT
ajis02-913	293	23	sage	sage	NOUN
ajis02-913	293	24	,	,	PUNCT
ajis02-913	293	25	london	london	PROPN
ajis02-913	293	26	.	.	PUNCT
ajis02-913	294	1	duncan	duncan	PROPN
ajis02-913	294	2	,	,	PUNCT
ajis02-913	294	3	r.	r.	PROPN
ajis02-913	294	4	(	(	PUNCT
ajis02-913	294	5	1979	1979	NUM
ajis02-913	294	6	)	)	PUNCT
ajis02-913	294	7	qualitative	qualitative	ADJ
ajis02-913	294	8	research	research	NOUN
ajis02-913	294	9	methods	method	NOUN
ajis02-913	294	10	in	in	ADP
ajis02-913	294	11	strategic	strategic	ADJ
ajis02-913	294	12	management	management	NOUN
ajis02-913	294	13	,	,	PUNCT
ajis02-913	294	14	strategic	strategic	ADJ
ajis02-913	294	15	management	management	NOUN
ajis02-913	294	16	:	:	PUNCT
ajis02-913	294	17	a	a	DET
ajis02-913	294	18	new	new	ADJ
ajis02-913	294	19	view	view	NOUN
ajis02-913	294	20	of	of	ADP
ajis02-913	294	21	business	business	NOUN
ajis02-913	294	22	policy	policy	NOUN
ajis02-913	294	23	and	and	CCONJ
ajis02-913	294	24	planning	planning	NOUN
ajis02-913	294	25	,	,	PUNCT
ajis02-913	294	26	little	little	ADJ
ajis02-913	294	27	brown	brown	ADJ
ajis02-913	294	28	,	,	PUNCT
ajis02-913	294	29	boston	boston	PROPN
ajis02-913	294	30	.	.	PUNCT
ajis02-913	295	1	flick	flick	NOUN
ajis02-913	295	2	,	,	PUNCT
ajis02-913	295	3	u.	u.	PROPN
ajis02-913	295	4	(	(	PUNCT
ajis02-913	295	5	2002	2002	NUM
ajis02-913	295	6	)	)	PUNCT
ajis02-913	295	7	an	an	DET
ajis02-913	295	8	introduction	introduction	NOUN
ajis02-913	295	9	to	to	ADP
ajis02-913	295	10	qualitative	qualitative	ADJ
ajis02-913	295	11	research	research	NOUN
ajis02-913	295	12	,	,	PUNCT
ajis02-913	295	13	sage	sage	NOUN
ajis02-913	295	14	publications	publications	PROPN
ajis02-913	295	15	ltd	ltd	PROPN
ajis02-913	295	16	.	.	PROPN
ajis02-913	295	17	wiltshire	wiltshire	PROPN
ajis02-913	295	18	.	.	PUNCT
ajis02-913	296	1	flick	flick	NOUN
ajis02-913	296	2	,	,	PUNCT
ajis02-913	296	3	u.	u.	PROPN
ajis02-913	296	4	(	(	PUNCT
ajis02-913	296	5	2009	2009	NUM
ajis02-913	296	6	)	)	PUNCT
ajis02-913	296	7	an	an	DET
ajis02-913	296	8	introduction	introduction	NOUN
ajis02-913	296	9	to	to	ADP
ajis02-913	296	10	qualitative	qualitative	ADJ
ajis02-913	296	11	research	research	NOUN
ajis02-913	296	12	,	,	PUNCT
ajis02-913	296	13	sage	sage	NOUN
ajis02-913	296	14	publications	publication	NOUN
ajis02-913	296	15	ltd	ltd	PROPN
ajis02-913	296	16	.	.	PROPN
ajis02-913	296	17	,	,	PUNCT
ajis02-913	296	18	wiltshire	wiltshire	PROPN
ajis02-913	296	19	.	.	PUNCT
ajis02-913	297	1	ford	ford	PROPN
ajis02-913	297	2	,	,	PUNCT
ajis02-913	297	3	d.	d.	PROPN
ajis02-913	297	4	(	(	PUNCT
ajis02-913	297	5	1990	1990	NUM
ajis02-913	297	6	)	)	PUNCT
ajis02-913	297	7	understanding	understand	VERB
ajis02-913	297	8	business	business	NOUN
ajis02-913	297	9	markets	market	NOUN
ajis02-913	297	10	:	:	PUNCT
ajis02-913	297	11	interaction	interaction	NOUN
ajis02-913	297	12	,	,	PUNCT
ajis02-913	297	13	relationships	relationship	NOUN
ajis02-913	297	14	and	and	CCONJ
ajis02-913	297	15	networks	network	NOUN
ajis02-913	297	16	,	,	PUNCT
ajis02-913	297	17	academic	academic	ADJ
ajis02-913	297	18	press	press	NOUN
ajis02-913	297	19	,	,	PUNCT
ajis02-913	297	20	london	london	PROPN
ajis02-913	297	21	.	.	PUNCT
ajis02-913	298	1	gallivan	gallivan	PROPN
ajis02-913	298	2	,	,	PUNCT
ajis02-913	298	3	m.	m.	NOUN
ajis02-913	298	4	(	(	PUNCT
ajis02-913	298	5	2001	2001	NUM
ajis02-913	298	6	)	)	PUNCT
ajis02-913	298	7	organisational	organisational	ADJ
ajis02-913	298	8	adoption	adoption	NOUN
ajis02-913	298	9	and	and	CCONJ
ajis02-913	298	10	assimilation	assimilation	NOUN
ajis02-913	298	11	of	of	ADP
ajis02-913	298	12	complex	complex	ADJ
ajis02-913	298	13	technological	technological	ADJ
ajis02-913	298	14	innovations	innovation	NOUN
ajis02-913	298	15	:	:	PUNCT
ajis02-913	298	16	development	development	NOUN
ajis02-913	298	17	and	and	CCONJ
ajis02-913	298	18	application	application	NOUN
ajis02-913	298	19	of	of	ADP
ajis02-913	298	20	a	a	DET
ajis02-913	298	21	new	new	ADJ
ajis02-913	298	22	framework	framework	NOUN
ajis02-913	298	23	,	,	PUNCT
ajis02-913	298	24	acm	acm	PROPN
ajis02-913	298	25	sigmis	sigmis	PROPN
ajis02-913	298	26	database	database	NOUN
ajis02-913	298	27	,	,	PUNCT
ajis02-913	298	28	32	32	NUM
ajis02-913	298	29	,	,	PUNCT
ajis02-913	298	30	85	85	NUM
ajis02-913	298	31	.	.	PUNCT
ajis02-913	299	1	glaser	glaser	PROPN
ajis02-913	299	2	,	,	PUNCT
ajis02-913	299	3	b.	b.	PROPN
ajis02-913	299	4	(	(	PUNCT
ajis02-913	299	5	1992	1992	NUM
ajis02-913	299	6	)	)	PUNCT
ajis02-913	299	7	basics	basic	NOUN
ajis02-913	299	8	of	of	ADP
ajis02-913	299	9	grounded	ground	VERB
ajis02-913	299	10	theory	theory	NOUN
ajis02-913	299	11	analysis	analysis	NOUN
ajis02-913	299	12	:	:	PUNCT
ajis02-913	299	13	emergence	emergence	NOUN
ajis02-913	299	14	vs	vs	ADP
ajis02-913	299	15	forcing	force	VERB
ajis02-913	299	16	,	,	PUNCT
ajis02-913	299	17	sociology	sociology	NOUN
ajis02-913	299	18	press	press	NOUN
ajis02-913	299	19	,	,	PUNCT
ajis02-913	299	20	mill	mill	NOUN
ajis02-913	299	21	valley	valley	NOUN
ajis02-913	299	22	.	.	PUNCT
ajis02-913	300	1	australasian	australasian	ADJ
ajis02-913	300	2	journal	journal	NOUN
ajis02-913	300	3	of	of	ADP
ajis02-913	300	4	information	information	NOUN
ajis02-913	300	5	systems	system	NOUN
ajis02-913	300	6	volume	volume	NOUN
ajis02-913	300	7	18	18	NUM
ajis02-913	300	8	number	number	NOUN
ajis02-913	300	9	3	3	NUM
ajis02-913	300	10	2014	2014	NUM
ajis02-913	300	11	22	22	NUM
ajis02-913	300	12	glaser	glaser	PROPN
ajis02-913	300	13	,	,	PUNCT
ajis02-913	300	14	b.	b.	PROPN
ajis02-913	300	15	&	&	CCONJ
ajis02-913	300	16	strauss	strauss	PROPN
ajis02-913	300	17	,	,	PUNCT
ajis02-913	300	18	a.	a.	PROPN
ajis02-913	300	19	(	(	PUNCT
ajis02-913	300	20	1967	1967	NUM
ajis02-913	300	21	)	)	PUNCT
ajis02-913	300	22	the	the	DET
ajis02-913	300	23	discovery	discovery	NOUN
ajis02-913	300	24	of	of	ADP
ajis02-913	300	25	grounded	ground	VERB
ajis02-913	300	26	theory	theory	NOUN
ajis02-913	300	27	:	:	PUNCT
ajis02-913	300	28	strategies	strategy	NOUN
ajis02-913	300	29	for	for	ADP
ajis02-913	300	30	qualitative	qualitative	ADJ
ajis02-913	300	31	research	research	NOUN
ajis02-913	300	32	,	,	PUNCT
ajis02-913	300	33	aldine	aldine	PROPN
ajis02-913	300	34	.	.	PUNCT
ajis02-913	301	1	grimm	grimm	PROPN
ajis02-913	301	2	,	,	PUNCT
ajis02-913	301	3	m.	m.	NOUN
ajis02-913	301	4	(	(	PUNCT
ajis02-913	301	5	1999	1999	NUM
ajis02-913	301	6	)	)	PUNCT
ajis02-913	301	7	ford	ford	NOUN
ajis02-913	301	8	connects	connect	VERB
ajis02-913	301	9	:	:	PUNCT
ajis02-913	301	10	hatches	hatch	VERB
ajis02-913	301	11	massive	massive	ADJ
ajis02-913	301	12	relationship	relationship	NOUN
ajis02-913	301	13	program	program	NOUN
ajis02-913	301	14	via	via	ADP
ajis02-913	301	15	web	web	NOUN
ajis02-913	301	16	,	,	PUNCT
ajis02-913	301	17	brandweek	brandweek	NOUN
ajis02-913	301	18	,	,	PUNCT
ajis02-913	301	19	40	40	NUM
ajis02-913	301	20	1920	1920	NUM
ajis02-913	301	21	.	.	PUNCT
ajis02-913	302	1	grönroos	grönroos	PROPN
ajis02-913	302	2	,	,	PUNCT
ajis02-913	302	3	c.	c.	PROPN
ajis02-913	302	4	(	(	PUNCT
ajis02-913	302	5	2004	2004	NUM
ajis02-913	302	6	)	)	PUNCT
ajis02-913	302	7	the	the	DET
ajis02-913	302	8	relationship	relationship	NOUN
ajis02-913	302	9	marketing	marketing	NOUN
ajis02-913	302	10	process	process	NOUN
ajis02-913	302	11	:	:	PUNCT
ajis02-913	302	12	communication	communication	NOUN
ajis02-913	302	13	,	,	PUNCT
ajis02-913	302	14	interaction	interaction	NOUN
ajis02-913	302	15	,	,	PUNCT
ajis02-913	302	16	dialogue	dialogue	NOUN
ajis02-913	302	17	,	,	PUNCT
ajis02-913	302	18	value	value	NOUN
ajis02-913	302	19	,	,	PUNCT
ajis02-913	302	20	journal	journal	NOUN
ajis02-913	302	21	of	of	ADP
ajis02-913	302	22	business	business	PROPN
ajis02-913	302	23	&	&	CCONJ
ajis02-913	302	24	industrial	industrial	ADJ
ajis02-913	302	25	marketing	marketing	NOUN
ajis02-913	302	26	19	19	NUM
ajis02-913	302	27	,	,	PUNCT
ajis02-913	302	28	99	99	NUM
ajis02-913	302	29	-	-	SYM
ajis02-913	302	30	113	113	NUM
ajis02-913	302	31	.	.	PUNCT
ajis02-913	303	1	grönroos	grönroos	PROPN
ajis02-913	303	2	,	,	PUNCT
ajis02-913	303	3	c.	c.	PROPN
ajis02-913	303	4	(	(	PUNCT
ajis02-913	303	5	1995	1995	NUM
ajis02-913	303	6	)	)	PUNCT
ajis02-913	303	7	relationship	relationship	NOUN
ajis02-913	303	8	marketing	marketing	NOUN
ajis02-913	303	9	:	:	PUNCT
ajis02-913	303	10	the	the	DET
ajis02-913	303	11	strategy	strategy	NOUN
ajis02-913	303	12	continuum	continuum	PROPN
ajis02-913	303	13	,	,	PUNCT
ajis02-913	303	14	journal	journal	NOUN
ajis02-913	303	15	of	of	ADP
ajis02-913	303	16	the	the	DET
ajis02-913	303	17	academy	academy	NOUN
ajis02-913	303	18	of	of	ADP
ajis02-913	303	19	marketing	marketing	NOUN
ajis02-913	303	20	science	science	NOUN
ajis02-913	303	21	23	23	NUM
ajis02-913	303	22	252	252	NUM
ajis02-913	303	23	-	-	SYM
ajis02-913	303	24	254	254	NUM
ajis02-913	303	25	.	.	PUNCT
ajis02-913	304	1	grönroos	grönroos	NOUN
ajis02-913	304	2	,	,	PUNCT
ajis02-913	304	3	c.	c.	PROPN
ajis02-913	304	4	(	(	PUNCT
ajis02-913	304	5	1994	1994	NUM
ajis02-913	304	6	)	)	PUNCT
ajis02-913	304	7	from	from	ADP
ajis02-913	304	8	scientific	scientific	ADJ
ajis02-913	304	9	management	management	NOUN
ajis02-913	304	10	to	to	ADP
ajis02-913	304	11	service	service	NOUN
ajis02-913	304	12	management	management	NOUN
ajis02-913	304	13	,	,	PUNCT
ajis02-913	304	14	international	international	ADJ
ajis02-913	304	15	journal	journal	NOUN
ajis02-913	304	16	of	of	ADP
ajis02-913	304	17	service	service	NOUN
ajis02-913	304	18	industry	industry	NOUN
ajis02-913	304	19	management	management	NOUN
ajis02-913	304	20	,	,	PUNCT
ajis02-913	304	21	5	5	NUM
ajis02-913	304	22	,	,	PUNCT
ajis02-913	304	23	5	5	NUM
ajis02-913	304	24	-	-	SYM
ajis02-913	304	25	20	20	NUM
ajis02-913	304	26	.	.	PUNCT
ajis02-913	305	1	gummesson	gummesson	PROPN
ajis02-913	305	2	,	,	PUNCT
ajis02-913	305	3	e.	e.	PROPN
ajis02-913	305	4	(	(	PUNCT
ajis02-913	305	5	2008	2008	NUM
ajis02-913	305	6	)	)	PUNCT
ajis02-913	305	7	total	total	ADJ
ajis02-913	305	8	relationship	relationship	NOUN
ajis02-913	305	9	marketing	marketing	NOUN
ajis02-913	305	10	,	,	PUNCT
ajis02-913	305	11	butterworth	butterworth	PROPN
ajis02-913	305	12	-	-	PUNCT
ajis02-913	305	13	heinemann	heinemann	PROPN
ajis02-913	305	14	,	,	PUNCT
ajis02-913	305	15	oxford	oxford	PROPN
ajis02-913	305	16	.	.	PUNCT
ajis02-913	306	1	hunt	hunt	PROPN
ajis02-913	306	2	,	,	PUNCT
ajis02-913	306	3	s.	s.	PROPN
ajis02-913	306	4	,	,	PUNCT
ajis02-913	306	5	lambe	lambe	PROPN
ajis02-913	306	6	,	,	PUNCT
ajis02-913	306	7	c.	c.	PROPN
ajis02-913	306	8	&	&	CCONJ
ajis02-913	306	9	wittmann	wittmann	PROPN
ajis02-913	306	10	,	,	PUNCT
ajis02-913	306	11	c.	c.	PROPN
ajis02-913	306	12	(	(	PUNCT
ajis02-913	306	13	2002	2002	NUM
ajis02-913	306	14	)	)	PUNCT
ajis02-913	306	15	a	a	DET
ajis02-913	306	16	theory	theory	NOUN
ajis02-913	306	17	and	and	CCONJ
ajis02-913	306	18	model	model	NOUN
ajis02-913	306	19	of	of	ADP
ajis02-913	306	20	business	business	NOUN
ajis02-913	306	21	alliance	alliance	NOUN
ajis02-913	306	22	success	success	NOUN
ajis02-913	306	23	,	,	PUNCT
ajis02-913	306	24	journal	journal	NOUN
ajis02-913	306	25	of	of	ADP
ajis02-913	306	26	relationship	relationship	NOUN
ajis02-913	306	27	marketing	marketing	NOUN
ajis02-913	306	28	,	,	PUNCT
ajis02-913	306	29	1	1	NUM
ajis02-913	306	30	,	,	PUNCT
ajis02-913	306	31	17	17	NUM
ajis02-913	306	32	-	-	SYM
ajis02-913	306	33	35	35	NUM
ajis02-913	306	34	.	.	PUNCT
ajis02-913	307	1	johns	johns	PROPN
ajis02-913	307	2	,	,	PUNCT
ajis02-913	307	3	r.	r.	PROPN
ajis02-913	307	4	&	&	CCONJ
ajis02-913	307	5	perrott	perrott	PROPN
ajis02-913	307	6	,	,	PUNCT
ajis02-913	307	7	b.	b.	PROPN
ajis02-913	307	8	(	(	PUNCT
ajis02-913	307	9	2008	2008	NUM
ajis02-913	307	10	)	)	PUNCT
ajis02-913	307	11	the	the	DET
ajis02-913	307	12	impact	impact	NOUN
ajis02-913	307	13	of	of	ADP
ajis02-913	307	14	internet	internet	NOUN
ajis02-913	307	15	banking	banking	NOUN
ajis02-913	307	16	on	on	ADP
ajis02-913	307	17	business	business	NOUN
ajis02-913	307	18	-	-	PUNCT
ajis02-913	307	19	customer	customer	NOUN
ajis02-913	307	20	relationships	relationship	NOUN
ajis02-913	307	21	(	(	PUNCT
ajis02-913	307	22	are	be	AUX
ajis02-913	307	23	you	you	PRON
ajis02-913	307	24	being	be	AUX
ajis02-913	307	25	self	self	NOUN
ajis02-913	307	26	-	-	PUNCT
ajis02-913	307	27	served	serve	VERB
ajis02-913	307	28	?	?	PUNCT
ajis02-913	307	29	)	)	PUNCT
ajis02-913	307	30	international	international	ADJ
ajis02-913	307	31	journal	journal	NOUN
ajis02-913	307	32	of	of	ADP
ajis02-913	307	33	bank	bank	PROPN
ajis02-913	307	34	marketing	marketing	NOUN
ajis02-913	307	35	26	26	NUM
ajis02-913	307	36	,	,	PUNCT
ajis02-913	307	37	465	465	NUM
ajis02-913	307	38	-	-	SYM
ajis02-913	307	39	482	482	NUM
ajis02-913	307	40	.	.	PUNCT
ajis02-913	308	1	johns	johns	PROPN
ajis02-913	308	2	,	,	PUNCT
ajis02-913	308	3	r.	r.	PROPN
ajis02-913	308	4	(	(	PUNCT
ajis02-913	308	5	2008	2008	NUM
ajis02-913	308	6	)	)	PUNCT
ajis02-913	308	7	towards	towards	ADP
ajis02-913	308	8	an	an	DET
ajis02-913	308	9	empirical	empirical	ADJ
ajis02-913	308	10	understanding	understanding	NOUN
ajis02-913	308	11	of	of	ADP
ajis02-913	308	12	service	service	NOUN
ajis02-913	308	13	dominant	dominant	ADJ
ajis02-913	308	14	logic	logic	NOUN
ajis02-913	308	15	,	,	PUNCT
ajis02-913	308	16	anzmac	anzmac	ADP
ajis02-913	308	17	conference	conference	NOUN
ajis02-913	308	18	proceedings	proceeding	NOUN
ajis02-913	308	19	,	,	PUNCT
ajis02-913	308	20	university	university	NOUN
ajis02-913	308	21	of	of	ADP
ajis02-913	308	22	western	western	PROPN
ajis02-913	308	23	sydney	sydney	PROPN
ajis02-913	308	24	.	.	PUNCT
ajis02-913	309	1	johns	johns	PROPN
ajis02-913	309	2	,	,	PUNCT
ajis02-913	309	3	r.	r.	PROPN
ajis02-913	309	4	,	,	PUNCT
ajis02-913	309	5	blackman	blackman	PROPN
ajis02-913	309	6	,	,	PUNCT
ajis02-913	309	7	d.	d.	PROPN
ajis02-913	309	8	&	&	CCONJ
ajis02-913	309	9	low	low	PROPN
ajis02-913	309	10	,	,	PUNCT
ajis02-913	309	11	d.	d.	PROPN
ajis02-913	309	12	(	(	PUNCT
ajis02-913	309	13	2009	2009	NUM
ajis02-913	309	14	)	)	PUNCT
ajis02-913	309	15	service	service	NOUN
ajis02-913	309	16	dominant	dominant	ADJ
ajis02-913	309	17	logic	logic	NOUN
ajis02-913	309	18	:	:	PUNCT
ajis02-913	309	19	is	be	AUX
ajis02-913	309	20	it	it	PRON
ajis02-913	309	21	simply	simply	ADV
ajis02-913	309	22	repositioning	reposition	VERB
ajis02-913	309	23	relationship	relationship	NOUN
ajis02-913	309	24	marketing	marketing	NOUN
ajis02-913	309	25	?	?	PUNCT
ajis02-913	310	1	anzam	anzam	PROPN
ajis02-913	310	2	conference	conference	NOUN
ajis02-913	310	3	proceedings	proceeding	NOUN
ajis02-913	310	4	.	.	PUNCT
ajis02-913	311	1	melbourne	melbourne	PROPN
ajis02-913	311	2	.	.	PUNCT
ajis02-913	312	1	joseph	joseph	PROPN
ajis02-913	312	2	,	,	PUNCT
ajis02-913	312	3	r.	r.	PROPN
ajis02-913	312	4	(	(	PUNCT
ajis02-913	312	5	1998	1998	NUM
ajis02-913	312	6	)	)	PUNCT
ajis02-913	312	7	customer	customer	NOUN
ajis02-913	312	8	orientation	orientation	NOUN
ajis02-913	312	9	and	and	CCONJ
ajis02-913	312	10	the	the	DET
ajis02-913	312	11	creation	creation	NOUN
ajis02-913	312	12	of	of	ADP
ajis02-913	312	13	new	new	ADJ
ajis02-913	312	14	technology	technology	NOUN
ajis02-913	312	15	based	base	VERB
ajis02-913	312	16	services	service	NOUN
ajis02-913	312	17	:	:	PUNCT
ajis02-913	312	18	electronic	electronic	ADJ
ajis02-913	312	19	media	medium	NOUN
ajis02-913	312	20	and	and	CCONJ
ajis02-913	312	21	executive	executive	ADJ
ajis02-913	312	22	education	education	NOUN
ajis02-913	312	23	,	,	PUNCT
ajis02-913	312	24	prentice	prentice	NOUN
ajis02-913	312	25	hall	hall	PROPN
ajis02-913	312	26	,	,	PUNCT
ajis02-913	312	27	london	london	PROPN
ajis02-913	312	28	.	.	PUNCT
ajis02-913	313	1	kandampully	kandampully	PROPN
ajis02-913	313	2	,	,	PUNCT
ajis02-913	313	3	j.	j.	PROPN
ajis02-913	313	4	(	(	PUNCT
ajis02-913	313	5	2003	2003	NUM
ajis02-913	313	6	)	)	PUNCT
ajis02-913	313	7	b2b	b2b	NOUN
ajis02-913	313	8	relationships	relationship	NOUN
ajis02-913	313	9	and	and	CCONJ
ajis02-913	313	10	networks	network	NOUN
ajis02-913	313	11	in	in	ADP
ajis02-913	313	12	the	the	DET
ajis02-913	313	13	internet	internet	NOUN
ajis02-913	313	14	age	age	NOUN
ajis02-913	313	15	,	,	PUNCT
ajis02-913	313	16	management	management	NOUN
ajis02-913	313	17	decision	decision	NOUN
ajis02-913	313	18	,	,	PUNCT
ajis02-913	313	19	41	41	NUM
ajis02-913	313	20	,	,	PUNCT
ajis02-913	313	21	443	443	NUM
ajis02-913	313	22	-	-	SYM
ajis02-913	313	23	451	451	NUM
ajis02-913	313	24	.	.	PUNCT
ajis02-913	314	1	keller	keller	PROPN
ajis02-913	314	2	,	,	PUNCT
ajis02-913	314	3	k.	k.	PROPN
ajis02-913	314	4	(	(	PUNCT
ajis02-913	314	5	2001	2001	NUM
ajis02-913	314	6	)	)	PUNCT
ajis02-913	314	7	building	build	VERB
ajis02-913	314	8	customer	customer	NOUN
ajis02-913	314	9	-	-	PUNCT
ajis02-913	314	10	based	base	VERB
ajis02-913	314	11	brand	brand	NOUN
ajis02-913	314	12	equity	equity	NOUN
ajis02-913	314	13	:	:	PUNCT
ajis02-913	314	14	a	a	DET
ajis02-913	314	15	blueprint	blueprint	NOUN
ajis02-913	314	16	for	for	ADP
ajis02-913	314	17	creating	create	VERB
ajis02-913	314	18	strong	strong	ADJ
ajis02-913	314	19	brands	brand	NOUN
ajis02-913	314	20	,	,	PUNCT
ajis02-913	314	21	marketing	marketing	NOUN
ajis02-913	314	22	science	science	PROPN
ajis02-913	314	23	institute	institute	PROPN
ajis02-913	314	24	,	,	PUNCT
ajis02-913	314	25	cambridge	cambridge	PROPN
ajis02-913	314	26	massachusetts	massachusetts	PROPN
ajis02-913	314	27	.	.	PUNCT
ajis02-913	315	1	lang	lang	PROPN
ajis02-913	315	2	,	,	PUNCT
ajis02-913	315	3	b.	b.	PROPN
ajis02-913	315	4	&	&	CCONJ
ajis02-913	315	5	colgate	colgate	PROPN
ajis02-913	315	6	,	,	PUNCT
ajis02-913	315	7	m.	m.	NOUN
ajis02-913	315	8	(	(	PUNCT
ajis02-913	315	9	2003	2003	NUM
ajis02-913	315	10	)	)	PUNCT
ajis02-913	315	11	relationship	relationship	NOUN
ajis02-913	315	12	quality	quality	NOUN
ajis02-913	315	13	,	,	PUNCT
ajis02-913	315	14	on	on	ADP
ajis02-913	315	15	-	-	PUNCT
ajis02-913	315	16	line	line	NOUN
ajis02-913	315	17	banking	banking	NOUN
ajis02-913	315	18	and	and	CCONJ
ajis02-913	315	19	the	the	DET
ajis02-913	315	20	information	information	NOUN
ajis02-913	315	21	technology	technology	NOUN
ajis02-913	315	22	gap	gap	NOUN
ajis02-913	315	23	,	,	PUNCT
ajis02-913	315	24	international	international	ADJ
ajis02-913	315	25	journal	journal	NOUN
ajis02-913	315	26	of	of	ADP
ajis02-913	315	27	bank	bank	PROPN
ajis02-913	315	28	marketing	marketing	NOUN
ajis02-913	315	29	29	29	NUM
ajis02-913	315	30	,	,	PUNCT
ajis02-913	315	31	37	37	NUM
ajis02-913	315	32	.	.	PUNCT
ajis02-913	316	1	leavy	leavy	PROPN
ajis02-913	316	2	,	,	PUNCT
ajis02-913	316	3	b.	b.	PROPN
ajis02-913	316	4	(	(	PUNCT
ajis02-913	316	5	1994	1994	NUM
ajis02-913	316	6	)	)	PUNCT
ajis02-913	316	7	the	the	DET
ajis02-913	316	8	craft	craft	NOUN
ajis02-913	316	9	of	of	ADP
ajis02-913	316	10	case	case	NOUN
ajis02-913	316	11	-	-	PUNCT
ajis02-913	316	12	based	base	VERB
ajis02-913	316	13	qualitative	qualitative	ADJ
ajis02-913	316	14	research	research	NOUN
ajis02-913	316	15	,	,	PUNCT
ajis02-913	316	16	irish	irish	ADJ
ajis02-913	316	17	business	business	NOUN
ajis02-913	316	18	and	and	CCONJ
ajis02-913	316	19	administrative	administrative	ADJ
ajis02-913	316	20	research	research	NOUN
ajis02-913	316	21	15	15	NUM
ajis02-913	316	22	105	105	NUM
ajis02-913	316	23	-	-	SYM
ajis02-913	316	24	18	18	NUM
ajis02-913	316	25	.	.	PUNCT
ajis02-913	317	1	leonard	leonard	PROPN
ajis02-913	317	2	-	-	PUNCT
ajis02-913	317	3	barton	barton	PROPN
ajis02-913	317	4	,	,	PUNCT
ajis02-913	317	5	d.	d.	PROPN
ajis02-913	317	6	&	&	CCONJ
ajis02-913	317	7	deschamps	deschamps	PROPN
ajis02-913	317	8	,	,	PUNCT
ajis02-913	317	9	i.	i.	PROPN
ajis02-913	317	10	(	(	PUNCT
ajis02-913	317	11	1988	1988	NUM
ajis02-913	317	12	)	)	PUNCT
ajis02-913	317	13	managerial	managerial	ADJ
ajis02-913	317	14	influence	influence	NOUN
ajis02-913	317	15	in	in	ADP
ajis02-913	317	16	the	the	DET
ajis02-913	317	17	implementation	implementation	NOUN
ajis02-913	317	18	of	of	ADP
ajis02-913	317	19	new	new	ADJ
ajis02-913	317	20	technology	technology	NOUN
ajis02-913	317	21	,	,	PUNCT
ajis02-913	317	22	management	management	NOUN
ajis02-913	317	23	science	science	NOUN
ajis02-913	317	24	,	,	PUNCT
ajis02-913	317	25	34	34	NUM
ajis02-913	317	26	1252	1252	NUM
ajis02-913	317	27	-	-	SYM
ajis02-913	317	28	1265	1265	NUM
ajis02-913	317	29	.	.	PUNCT
ajis02-913	318	1	lovelock	lovelock	PROPN
ajis02-913	318	2	,	,	PUNCT
ajis02-913	318	3	c.	c.	PROPN
ajis02-913	318	4	(	(	PUNCT
ajis02-913	318	5	1991	1991	NUM
ajis02-913	318	6	)	)	PUNCT
ajis02-913	318	7	services	service	NOUN
ajis02-913	318	8	marketing	marketing	NOUN
ajis02-913	318	9	,	,	PUNCT
ajis02-913	318	10	prentice	prentice	NOUN
ajis02-913	318	11	-	-	PUNCT
ajis02-913	318	12	hall	hall	PROPN
ajis02-913	318	13	international	international	PROPN
ajis02-913	318	14	inc	inc	PROPN
ajis02-913	318	15	,	,	PUNCT
ajis02-913	318	16	new	new	PROPN
ajis02-913	318	17	jersey	jersey	PROPN
ajis02-913	318	18	.	.	PUNCT
ajis02-913	319	1	marr	marr	PROPN
ajis02-913	319	2	,	,	PUNCT
ajis02-913	319	3	n.	n.	PROPN
ajis02-913	319	4	&	&	CCONJ
ajis02-913	319	5	prendergast	prendergast	PROPN
ajis02-913	319	6	,	,	PUNCT
ajis02-913	319	7	g.	g.	PROPN
ajis02-913	319	8	(	(	PUNCT
ajis02-913	319	9	1993	1993	NUM
ajis02-913	319	10	)	)	PUNCT
ajis02-913	319	11	consumer	consumer	NOUN
ajis02-913	319	12	adoption	adoption	NOUN
ajis02-913	319	13	of	of	ADP
ajis02-913	319	14	self	self	NOUN
ajis02-913	319	15	-	-	PUNCT
ajis02-913	319	16	service	service	NOUN
ajis02-913	319	17	technologies	technology	NOUN
ajis02-913	319	18	in	in	ADP
ajis02-913	319	19	retail	retail	ADJ
ajis02-913	319	20	banking	banking	NOUN
ajis02-913	319	21	:	:	PUNCT
ajis02-913	319	22	is	be	AUX
ajis02-913	319	23	expert	expert	ADJ
ajis02-913	319	24	opinion	opinion	NOUN
ajis02-913	319	25	supported	support	VERB
ajis02-913	319	26	by	by	ADP
ajis02-913	319	27	consumer	consumer	NOUN
ajis02-913	319	28	research	research	NOUN
ajis02-913	319	29	?	?	PUNCT
ajis02-913	320	1	international	international	ADJ
ajis02-913	320	2	journal	journal	NOUN
ajis02-913	320	3	of	of	ADP
ajis02-913	320	4	bank	bank	PROPN
ajis02-913	320	5	marketing	marketing	NOUN
ajis02-913	320	6	11	11	NUM
ajis02-913	320	7	,	,	PUNCT
ajis02-913	320	8	3	3	NUM
ajis02-913	320	9	-	-	SYM
ajis02-913	320	10	10	10	NUM
ajis02-913	320	11	.	.	PUNCT
ajis02-913	321	1	meuter	meuter	NOUN
ajis02-913	321	2	,	,	PUNCT
ajis02-913	321	3	m.	m.	NOUN
ajis02-913	321	4	,	,	PUNCT
ajis02-913	321	5	bitner	bitner	NOUN
ajis02-913	321	6	,	,	PUNCT
ajis02-913	321	7	m.	m.	NOUN
ajis02-913	321	8	,	,	PUNCT
ajis02-913	321	9	ostrom	ostrom	PROPN
ajis02-913	321	10	,	,	PUNCT
ajis02-913	321	11	a.	a.	PROPN
ajis02-913	321	12	&	&	CCONJ
ajis02-913	321	13	brown	brown	PROPN
ajis02-913	321	14	,	,	PUNCT
ajis02-913	321	15	s.	s.	PROPN
ajis02-913	321	16	(	(	PUNCT
ajis02-913	321	17	2005	2005	NUM
ajis02-913	321	18	)	)	PUNCT
ajis02-913	322	1	choosing	choose	VERB
ajis02-913	322	2	among	among	ADP
ajis02-913	322	3	alternative	alternative	ADJ
ajis02-913	322	4	service	service	NOUN
ajis02-913	322	5	delivery	delivery	NOUN
ajis02-913	322	6	modes	mode	NOUN
ajis02-913	322	7	:	:	PUNCT
ajis02-913	322	8	an	an	DET
ajis02-913	322	9	investigation	investigation	NOUN
ajis02-913	322	10	of	of	ADP
ajis02-913	322	11	customer	customer	NOUN
ajis02-913	322	12	trial	trial	NOUN
ajis02-913	322	13	of	of	ADP
ajis02-913	322	14	self	self	NOUN
ajis02-913	322	15	-	-	PUNCT
ajis02-913	322	16	service	service	NOUN
ajis02-913	322	17	technologies	technology	NOUN
ajis02-913	322	18	,	,	PUNCT
ajis02-913	322	19	journal	journal	NOUN
ajis02-913	322	20	of	of	ADP
ajis02-913	322	21	marketing	marketing	NOUN
ajis02-913	322	22	,	,	PUNCT
ajis02-913	322	23	american	american	ADJ
ajis02-913	322	24	marketing	marketing	PROPN
ajis02-913	322	25	association	association	PROPN
ajis02-913	322	26	,	,	PUNCT
ajis02-913	322	27	69	69	NUM
ajis02-913	322	28	,	,	PUNCT
ajis02-913	322	29	61	61	NUM
ajis02-913	322	30	-	-	SYM
ajis02-913	322	31	83	83	NUM
ajis02-913	322	32	.	.	PUNCT
ajis02-913	323	1	meuter	meuter	PROPN
ajis02-913	323	2	,	,	PUNCT
ajis02-913	323	3	m.	m.	NOUN
ajis02-913	323	4	&	&	CCONJ
ajis02-913	323	5	bitner	bitner	PROPN
ajis02-913	323	6	,	,	PUNCT
ajis02-913	323	7	m.	m.	NOUN
ajis02-913	323	8	(	(	PUNCT
ajis02-913	323	9	1997	1997	NUM
ajis02-913	323	10	)	)	PUNCT
ajis02-913	323	11	the	the	DET
ajis02-913	323	12	new	new	ADJ
ajis02-913	323	13	service	service	NOUN
ajis02-913	323	14	encounter	encounter	NOUN
ajis02-913	323	15	:	:	PUNCT
ajis02-913	323	16	customer	customer	NOUN
ajis02-913	323	17	usage	usage	NOUN
ajis02-913	323	18	and	and	CCONJ
ajis02-913	323	19	satisfaction	satisfaction	NOUN
ajis02-913	323	20	with	with	ADP
ajis02-913	323	21	self	self	NOUN
ajis02-913	323	22	-	-	PUNCT
ajis02-913	323	23	service	service	NOUN
ajis02-913	323	24	technologies	technology	NOUN
ajis02-913	323	25	,	,	PUNCT
ajis02-913	323	26	journal	journal	NOUN
ajis02-913	323	27	of	of	ADP
ajis02-913	323	28	marketing	marketing	NOUN
ajis02-913	323	29	,	,	PUNCT
ajis02-913	323	30	64	64	NUM
ajis02-913	323	31	,	,	PUNCT
ajis02-913	323	32	50	50	NUM
ajis02-913	323	33	-	-	SYM
ajis02-913	323	34	64	64	NUM
ajis02-913	323	35	.	.	PUNCT
ajis02-913	324	1	morgan	morgan	PROPN
ajis02-913	324	2	,	,	PUNCT
ajis02-913	324	3	r.	r.	PROPN
ajis02-913	324	4	&	&	CCONJ
ajis02-913	324	5	hunt	hunt	PROPN
ajis02-913	324	6	,	,	PUNCT
ajis02-913	324	7	s.	s.	PROPN
ajis02-913	324	8	(	(	PUNCT
ajis02-913	324	9	1994	1994	NUM
ajis02-913	324	10	)	)	PUNCT
ajis02-913	324	11	the	the	DET
ajis02-913	324	12	commitment	commitment	NOUN
ajis02-913	324	13	-	-	PUNCT
ajis02-913	324	14	trust	trust	NOUN
ajis02-913	324	15	theory	theory	NOUN
ajis02-913	324	16	of	of	ADP
ajis02-913	324	17	relationship	relationship	NOUN
ajis02-913	324	18	marketing	marketing	NOUN
ajis02-913	324	19	,	,	PUNCT
ajis02-913	324	20	the	the	DET
ajis02-913	324	21	journal	journal	NOUN
ajis02-913	324	22	of	of	ADP
ajis02-913	324	23	marketing	marketing	NOUN
ajis02-913	324	24	,	,	PUNCT
ajis02-913	324	25	20	20	NUM
ajis02-913	324	26	-	-	SYM
ajis02-913	324	27	38	38	NUM
ajis02-913	324	28	.	.	PUNCT
ajis02-913	325	1	moisander	moisander	PROPN
ajis02-913	325	2	,	,	PUNCT
ajis02-913	325	3	j.	j.	PROPN
ajis02-913	325	4	&	&	CCONJ
ajis02-913	325	5	valtonen	valtonen	PROPN
ajis02-913	325	6	,	,	PUNCT
ajis02-913	325	7	a.	a.	NOUN
ajis02-913	325	8	(	(	PUNCT
ajis02-913	325	9	2006	2006	NUM
ajis02-913	325	10	)	)	PUNCT
ajis02-913	325	11	qualitative	qualitative	ADJ
ajis02-913	325	12	marketing	marketing	NOUN
ajis02-913	325	13	research	research	NOUN
ajis02-913	325	14	:	:	PUNCT
ajis02-913	325	15	a	a	DET
ajis02-913	325	16	cultural	cultural	ADJ
ajis02-913	325	17	approach	approach	NOUN
ajis02-913	325	18	,	,	PUNCT
ajis02-913	325	19	sage	sage	NOUN
ajis02-913	325	20	publications	publications	PROPN
ajis02-913	325	21	ltd	ltd	PROPN
ajis02-913	325	22	,	,	PUNCT
ajis02-913	325	23	london	london	PROPN
ajis02-913	325	24	.	.	PUNCT
ajis02-913	326	1	australasian	australasian	ADJ
ajis02-913	326	2	journal	journal	NOUN
ajis02-913	326	3	of	of	ADP
ajis02-913	326	4	information	information	NOUN
ajis02-913	326	5	systems	system	NOUN
ajis02-913	326	6	volume	volume	NOUN
ajis02-913	326	7	18	18	NUM
ajis02-913	326	8	number	number	NOUN
ajis02-913	326	9	3	3	NUM
ajis02-913	326	10	2014	2014	NUM
ajis02-913	326	11	23	23	NUM
ajis02-913	326	12	pattinson	pattinson	PROPN
ajis02-913	326	13	,	,	PUNCT
ajis02-913	326	14	h.	h.	PROPN
ajis02-913	326	15	(	(	PUNCT
ajis02-913	326	16	2005	2005	NUM
ajis02-913	326	17	)	)	PUNCT
ajis02-913	326	18	mapping	mapping	NOUN
ajis02-913	326	19	marketing	marketing	NOUN
ajis02-913	326	20	decision	decision	NOUN
ajis02-913	326	21	space	space	NOUN
ajis02-913	326	22	:	:	PUNCT
ajis02-913	326	23	an	an	DET
ajis02-913	326	24	exploration	exploration	NOUN
ajis02-913	326	25	of	of	ADP
ajis02-913	326	26	emerging	emerge	VERB
ajis02-913	326	27	cognitive	cognitive	ADJ
ajis02-913	326	28	mapping	mapping	NOUN
ajis02-913	326	29	tools	tool	NOUN
ajis02-913	326	30	for	for	ADP
ajis02-913	326	31	analysis	analysis	NOUN
ajis02-913	326	32	of	of	ADP
ajis02-913	326	33	marketing	marketing	NOUN
ajis02-913	326	34	scenarios	scenario	NOUN
ajis02-913	326	35	and	and	CCONJ
ajis02-913	326	36	decision	decision	NOUN
ajis02-913	326	37	-	-	PUNCT
ajis02-913	326	38	making	making	NOUN
ajis02-913	326	39	,	,	PUNCT
ajis02-913	326	40	anzmac	anzmac	ADP
ajis02-913	326	41	conference	conference	NOUN
ajis02-913	326	42	proceedings	proceeding	NOUN
ajis02-913	326	43	.	.	PUNCT
ajis02-913	327	1	pujari	pujari	PROPN
ajis02-913	327	2	,	,	PUNCT
ajis02-913	327	3	d.	d.	PROPN
ajis02-913	327	4	(	(	PUNCT
ajis02-913	327	5	2004	2004	NUM
ajis02-913	327	6	)	)	PUNCT
ajis02-913	327	7	self	self	NOUN
ajis02-913	327	8	-	-	PUNCT
ajis02-913	327	9	service	service	NOUN
ajis02-913	327	10	with	with	ADP
ajis02-913	327	11	a	a	DET
ajis02-913	327	12	smile	smile	NOUN
ajis02-913	327	13	?	?	PUNCT
ajis02-913	328	1	international	international	ADJ
ajis02-913	328	2	journal	journal	NOUN
ajis02-913	328	3	of	of	ADP
ajis02-913	328	4	service	service	NOUN
ajis02-913	328	5	industry	industry	NOUN
ajis02-913	328	6	management	management	NOUN
ajis02-913	328	7	15	15	NUM
ajis02-913	328	8	200	200	NUM
ajis02-913	328	9	-	-	SYM
ajis02-913	328	10	219	219	NUM
ajis02-913	328	11	.	.	PUNCT
ajis02-913	329	1	ratnasingam	ratnasingam	NOUN
ajis02-913	329	2	,	,	PUNCT
ajis02-913	329	3	p.	p.	NOUN
ajis02-913	329	4	&	&	CCONJ
ajis02-913	329	5	pavlou	pavlou	PROPN
ajis02-913	329	6	,	,	PUNCT
ajis02-913	329	7	p.	p.	NOUN
ajis02-913	329	8	(	(	PUNCT
ajis02-913	329	9	2003	2003	NUM
ajis02-913	329	10	)	)	PUNCT
ajis02-913	329	11	technology	technology	NOUN
ajis02-913	329	12	trust	trust	NOUN
ajis02-913	329	13	in	in	ADP
ajis02-913	329	14	internet	internet	NOUN
ajis02-913	329	15	-	-	PUNCT
ajis02-913	329	16	based	base	VERB
ajis02-913	329	17	interorganisational	interorganisational	ADJ
ajis02-913	329	18	electronic	electronic	ADJ
ajis02-913	329	19	commerce	commerce	NOUN
ajis02-913	329	20	,	,	PUNCT
ajis02-913	329	21	journal	journal	NOUN
ajis02-913	329	22	of	of	ADP
ajis02-913	329	23	electronic	electronic	ADJ
ajis02-913	329	24	commerce	commerce	NOUN
ajis02-913	329	25	in	in	ADP
ajis02-913	329	26	organisations	organisation	NOUN
ajis02-913	329	27	1	1	NUM
ajis02-913	329	28	,	,	PUNCT
ajis02-913	329	29	jan	jan	PROPN
ajis02-913	329	30	-	-	PUNCT
ajis02-913	329	31	march	march	PROPN
ajis02-913	329	32	2003	2003	NUM
ajis02-913	329	33	17	17	NUM
ajis02-913	329	34	-	-	SYM
ajis02-913	329	35	41	41	NUM
ajis02-913	329	36	.	.	PUNCT
ajis02-913	330	1	reichheld	reichheld	PROPN
ajis02-913	330	2	,	,	PUNCT
ajis02-913	330	3	f.	f.	PROPN
ajis02-913	330	4	(	(	PUNCT
ajis02-913	330	5	1993	1993	NUM
ajis02-913	330	6	)	)	PUNCT
ajis02-913	330	7	loyalty	loyalty	NOUN
ajis02-913	330	8	-	-	PUNCT
ajis02-913	330	9	based	base	VERB
ajis02-913	330	10	management	management	NOUN
ajis02-913	330	11	,	,	PUNCT
ajis02-913	330	12	harvard	harvard	PROPN
ajis02-913	330	13	business	business	PROPN
ajis02-913	330	14	review	review	PROPN
ajis02-913	330	15	.	.	PUNCT
ajis02-913	331	1	spiggle	spiggle	NOUN
ajis02-913	331	2	,	,	PUNCT
ajis02-913	331	3	s.	s.	PROPN
ajis02-913	331	4	(	(	PUNCT
ajis02-913	331	5	1994	1994	NUM
ajis02-913	331	6	)	)	PUNCT
ajis02-913	331	7	analysis	analysis	NOUN
ajis02-913	331	8	and	and	CCONJ
ajis02-913	331	9	interpretation	interpretation	NOUN
ajis02-913	331	10	of	of	ADP
ajis02-913	331	11	qualitative	qualitative	ADJ
ajis02-913	331	12	data	datum	NOUN
ajis02-913	331	13	in	in	ADP
ajis02-913	331	14	consumer	consumer	NOUN
ajis02-913	331	15	research	research	NOUN
ajis02-913	331	16	,	,	PUNCT
ajis02-913	331	17	journal	journal	NOUN
ajis02-913	331	18	of	of	ADP
ajis02-913	331	19	consumer	consumer	NOUN
ajis02-913	331	20	research	research	NOUN
ajis02-913	331	21	21	21	NUM
ajis02-913	331	22	,	,	PUNCT
ajis02-913	331	23	491	491	NUM
ajis02-913	331	24	-	-	SYM
ajis02-913	331	25	503	503	NUM
ajis02-913	331	26	.	.	PUNCT
ajis02-913	332	1	stone	stone	NOUN
ajis02-913	332	2	,	,	PUNCT
ajis02-913	332	3	m.	m.	NOUN
ajis02-913	332	4	&	&	CCONJ
ajis02-913	332	5	woodcock	woodcock	NOUN
ajis02-913	332	6	,	,	PUNCT
ajis02-913	332	7	n.	n.	NOUN
ajis02-913	332	8	(	(	PUNCT
ajis02-913	332	9	1997	1997	NUM
ajis02-913	332	10	)	)	PUNCT
ajis02-913	332	11	winning	win	VERB
ajis02-913	332	12	new	new	ADJ
ajis02-913	332	13	customers	customer	NOUN
ajis02-913	332	14	in	in	ADP
ajis02-913	332	15	financial	financial	ADJ
ajis02-913	332	16	services	service	NOUN
ajis02-913	332	17	using	use	VERB
ajis02-913	332	18	relationship	relationship	NOUN
ajis02-913	332	19	marketing	marketing	NOUN
ajis02-913	332	20	and	and	CCONJ
ajis02-913	332	21	information	information	NOUN
ajis02-913	332	22	technology	technology	NOUN
ajis02-913	332	23	in	in	ADP
ajis02-913	332	24	consumer	consumer	NOUN
ajis02-913	332	25	financial	financial	ADJ
ajis02-913	332	26	services	service	NOUN
ajis02-913	332	27	,	,	PUNCT
ajis02-913	332	28	trans	trans	ADJ
ajis02-913	332	29	-	-	ADJ
ajis02-913	332	30	atlantic	atlantic	ADJ
ajis02-913	332	31	publishing	publishing	NOUN
ajis02-913	332	32	,	,	PUNCT
ajis02-913	332	33	london	london	PROPN
ajis02-913	332	34	.	.	PUNCT
ajis02-913	332	35	storper	storper	PROPN
ajis02-913	332	36	,	,	PUNCT
ajis02-913	332	37	m.	m.	NOUN
ajis02-913	332	38	&	&	CCONJ
ajis02-913	332	39	venables	venables	PROPN
ajis02-913	332	40	,	,	PUNCT
ajis02-913	332	41	a.	a.	NOUN
ajis02-913	332	42	(	(	PUNCT
ajis02-913	332	43	2004	2004	NUM
ajis02-913	332	44	)	)	PUNCT
ajis02-913	332	45	buzz	buzz	NOUN
ajis02-913	332	46	:	:	PUNCT
ajis02-913	332	47	face	face	NOUN
ajis02-913	332	48	-	-	PUNCT
ajis02-913	332	49	to	to	ADP
ajis02-913	332	50	-	-	PUNCT
ajis02-913	332	51	face	face	NOUN
ajis02-913	332	52	contact	contact	NOUN
ajis02-913	332	53	and	and	CCONJ
ajis02-913	332	54	the	the	DET
ajis02-913	332	55	urban	urban	ADJ
ajis02-913	332	56	economy	economy	NOUN
ajis02-913	332	57	,	,	PUNCT
ajis02-913	332	58	journal	journal	NOUN
ajis02-913	332	59	of	of	ADP
ajis02-913	332	60	economic	economic	ADJ
ajis02-913	332	61	geography	geography	NOUN
ajis02-913	332	62	,	,	PUNCT
ajis02-913	332	63	4	4	NUM
ajis02-913	332	64	,	,	PUNCT
ajis02-913	332	65	351	351	NUM
ajis02-913	332	66	.	.	PUNCT
ajis02-913	333	1	strauss	strauss	PROPN
ajis02-913	333	2	,	,	PUNCT
ajis02-913	333	3	a.	a.	PROPN
ajis02-913	333	4	&	&	CCONJ
ajis02-913	333	5	corbin	corbin	PROPN
ajis02-913	333	6	,	,	PUNCT
ajis02-913	333	7	j.	j.	PROPN
ajis02-913	333	8	(	(	PUNCT
ajis02-913	333	9	1990	1990	NUM
ajis02-913	333	10	)	)	PUNCT
ajis02-913	333	11	basics	basic	NOUN
ajis02-913	333	12	of	of	ADP
ajis02-913	333	13	qualitative	qualitative	ADJ
ajis02-913	333	14	research	research	NOUN
ajis02-913	333	15	:	:	PUNCT
ajis02-913	333	16	grounded	ground	VERB
ajis02-913	333	17	theory	theory	NOUN
ajis02-913	333	18	procedures	procedure	NOUN
ajis02-913	333	19	and	and	CCONJ
ajis02-913	333	20	techniques	technique	NOUN
ajis02-913	333	21	,	,	PUNCT
ajis02-913	333	22	sage	sage	NOUN
ajis02-913	333	23	publications	publication	NOUN
ajis02-913	333	24	newbury	newbury	PROPN
ajis02-913	333	25	park	park	PROPN
ajis02-913	333	26	,	,	PUNCT
ajis02-913	333	27	ca	ca	PROPN
ajis02-913	333	28	.	.	PUNCT
ajis02-913	333	29	tax	tax	PROPN
ajis02-913	333	30	,	,	PUNCT
ajis02-913	333	31	s.	s.	PROPN
ajis02-913	333	32	,	,	PUNCT
ajis02-913	333	33	brown	brown	PROPN
ajis02-913	333	34	,	,	PUNCT
ajis02-913	333	35	s.	s.	PROPN
ajis02-913	333	36	&	&	CCONJ
ajis02-913	333	37	chandrashekaran	chandrashekaran	PROPN
ajis02-913	333	38	,	,	PUNCT
ajis02-913	333	39	m.	m.	NOUN
ajis02-913	333	40	(	(	PUNCT
ajis02-913	333	41	1998	1998	NUM
ajis02-913	333	42	)	)	PUNCT
ajis02-913	333	43	customer	customer	NOUN
ajis02-913	333	44	evaluations	evaluation	NOUN
ajis02-913	333	45	of	of	ADP
ajis02-913	333	46	service	service	NOUN
ajis02-913	333	47	complaint	complaint	NOUN
ajis02-913	333	48	experiences	experience	NOUN
ajis02-913	333	49	:	:	PUNCT
ajis02-913	333	50	implications	implication	NOUN
ajis02-913	333	51	for	for	ADP
ajis02-913	333	52	relationship	relationship	NOUN
ajis02-913	333	53	marketing	marketing	NOUN
ajis02-913	333	54	,	,	PUNCT
ajis02-913	333	55	the	the	DET
ajis02-913	333	56	journal	journal	NOUN
ajis02-913	333	57	of	of	ADP
ajis02-913	333	58	marketing	marketing	NOUN
ajis02-913	333	59	,	,	PUNCT
ajis02-913	333	60	62	62	NUM
ajis02-913	333	61	,	,	PUNCT
ajis02-913	333	62	60	60	NUM
ajis02-913	333	63	-	-	SYM
ajis02-913	333	64	76	76	NUM
ajis02-913	333	65	.	.	PUNCT
ajis02-913	334	1	thomson	thomson	PROPN
ajis02-913	334	2	,	,	PUNCT
ajis02-913	334	3	g.	g.	PROPN
ajis02-913	334	4	(	(	PUNCT
ajis02-913	334	5	2008	2008	NUM
ajis02-913	334	6	)	)	PUNCT
ajis02-913	334	7	taxonomy	taxonomy	NOUN
ajis02-913	334	8	of	of	ADP
ajis02-913	334	9	selected	select	VERB
ajis02-913	334	10	relationship	relationship	NOUN
ajis02-913	334	11	marketing	marketing	NOUN
ajis02-913	334	12	theories	theory	NOUN
ajis02-913	334	13	,	,	PUNCT
ajis02-913	334	14	online	online	ADV
ajis02-913	334	15	,	,	PUNCT
ajis02-913	334	16	available	available	ADJ
ajis02-913	334	17	at	at	ADP
ajis02-913	334	18	:	:	PUNCT
ajis02-913	334	19	http://works.bepress.com/grace_thomson/22	http://works.bepress.com/grace_thomson/22	PROPN
ajis02-913	334	20	vargo	vargo	PROPN
ajis02-913	334	21	,	,	PUNCT
ajis02-913	334	22	s.	s.	PROPN
ajis02-913	334	23	&	&	CCONJ
ajis02-913	334	24	lusch	lusch	PROPN
ajis02-913	334	25	,	,	PUNCT
ajis02-913	334	26	r.	r.	PROPN
ajis02-913	334	27	(	(	PUNCT
ajis02-913	334	28	2004	2004	NUM
ajis02-913	334	29	)	)	PUNCT
ajis02-913	334	30	evolving	evolve	VERB
ajis02-913	334	31	to	to	ADP
ajis02-913	334	32	a	a	DET
ajis02-913	334	33	new	new	ADJ
ajis02-913	334	34	dominant	dominant	ADJ
ajis02-913	334	35	logic	logic	NOUN
ajis02-913	334	36	for	for	ADP
ajis02-913	334	37	marketing	marketing	NOUN
ajis02-913	334	38	,	,	PUNCT
ajis02-913	334	39	journal	journal	NOUN
ajis02-913	334	40	of	of	ADP
ajis02-913	334	41	marketing	marketing	NOUN
ajis02-913	334	42	,	,	PUNCT
ajis02-913	334	43	68	68	NUM
ajis02-913	334	44	1	1	NUM
ajis02-913	334	45	-	-	SYM
ajis02-913	334	46	17	17	NUM
ajis02-913	334	47	.	.	PUNCT
ajis02-913	335	1	zaltman	zaltman	NOUN
ajis02-913	335	2	,	,	PUNCT
ajis02-913	335	3	g.	g.	PROPN
ajis02-913	335	4	,	,	PUNCT
ajis02-913	335	5	duncan	duncan	PROPN
ajis02-913	335	6	,	,	PUNCT
ajis02-913	335	7	r.	r.	PROPN
ajis02-913	335	8	&	&	CCONJ
ajis02-913	335	9	holbeck	holbeck	PROPN
ajis02-913	335	10	,	,	PUNCT
ajis02-913	335	11	j.	j.	PROPN
ajis02-913	335	12	(	(	PUNCT
ajis02-913	335	13	1973	1973	NUM
ajis02-913	335	14	)	)	PUNCT
ajis02-913	335	15	innovations	innovation	NOUN
ajis02-913	335	16	and	and	CCONJ
ajis02-913	335	17	organisations	organisation	NOUN
ajis02-913	335	18	,	,	PUNCT
ajis02-913	335	19	new	new	PROPN
ajis02-913	335	20	york	york	PROPN
ajis02-913	335	21	.	.	PUNCT
ajis02-913	336	1	john	john	PROPN
ajis02-913	336	2	wiley	wiley	PROPN
ajis02-913	336	3	&	&	CCONJ
ajis02-913	336	4	sons	son	NOUN
ajis02-913	336	5	.	.	PUNCT
ajis02-913	337	1	australasian	australasian	ADJ
ajis02-913	337	2	journal	journal	NOUN
ajis02-913	337	3	of	of	ADP
ajis02-913	337	4	information	information	NOUN
ajis02-913	337	5	systems	system	NOUN
ajis02-913	337	6	volume	volume	NOUN
ajis02-913	337	7	18	18	NUM
ajis02-913	337	8	number	number	NOUN
ajis02-913	337	9	3	3	NUM
ajis02-913	337	10	2014	2014	NUM
ajis02-913	337	11	24	24	NUM
ajis02-913	337	12	appendix	appendix	NOUN
ajis02-913	337	13	one	one	NUM
ajis02-913	337	14	:	:	PUNCT
ajis02-913	337	15	comparison	comparison	NOUN
ajis02-913	337	16	of	of	ADP
ajis02-913	337	17	use	use	NOUN
ajis02-913	337	18	of	of	ADP
ajis02-913	337	19	thematic	thematic	ADJ
ajis02-913	337	20	analysis	analysis	NOUN
ajis02-913	337	21	;	;	PUNCT
ajis02-913	337	22	nvivo	nvivo	ADJ
ajis02-913	337	23	and	and	CCONJ
ajis02-913	337	24	leximancer	leximancer	NOUN
ajis02-913	337	25	method	method	NOUN
ajis02-913	337	26	features	feature	VERB
ajis02-913	337	27	comments	comment	NOUN
ajis02-913	337	28	thematic	thematic	ADJ
ajis02-913	337	29	analysis	analysis	NOUN
ajis02-913	337	30	judgement	judgement	NOUN
ajis02-913	337	31	by	by	ADP
ajis02-913	337	32	the	the	DET
ajis02-913	337	33	researcher	researcher	NOUN
ajis02-913	337	34	involved	involve	VERB
ajis02-913	337	35	in	in	ADP
ajis02-913	337	36	all	all	DET
ajis02-913	337	37	aspects	aspect	NOUN
ajis02-913	337	38	researcher	researcher	NOUN
ajis02-913	337	39	gets	get	VERB
ajis02-913	337	40	very	very	ADV
ajis02-913	337	41	familiar	familiar	ADJ
ajis02-913	337	42	with	with	ADP
ajis02-913	337	43	the	the	DET
ajis02-913	337	44	data	datum	NOUN
ajis02-913	337	45	qualitative	qualitative	NOUN
ajis02-913	337	46	research	research	NOUN
ajis02-913	337	47	requires	require	VERB
ajis02-913	337	48	an	an	DET
ajis02-913	337	49	interpretative	interpretative	ADJ
ajis02-913	337	50	stance	stance	NOUN
ajis02-913	337	51	by	by	ADP
ajis02-913	337	52	the	the	DET
ajis02-913	337	53	researcher	researcher	NOUN
ajis02-913	337	54	,	,	PUNCT
ajis02-913	337	55	making	make	VERB
ajis02-913	337	56	this	this	PRON
ajis02-913	337	57	an	an	DET
ajis02-913	337	58	appropriate	appropriate	ADJ
ajis02-913	337	59	tool	tool	NOUN
ajis02-913	337	60	of	of	ADP
ajis02-913	337	61	analysis	analysis	NOUN
ajis02-913	337	62	.	.	PUNCT
ajis02-913	338	1	researcher	researcher	NOUN
ajis02-913	338	2	comes	come	VERB
ajis02-913	338	3	to	to	ADP
ajis02-913	338	4	a	a	DET
ajis02-913	338	5	conclusion	conclusion	NOUN
ajis02-913	338	6	about	about	ADP
ajis02-913	338	7	the	the	DET
ajis02-913	338	8	meaning	meaning	ADJ
ajis02-913	338	9	nvivo	nvivo	ADJ
ajis02-913	338	10	storage	storage	NOUN
ajis02-913	338	11	of	of	ADP
ajis02-913	338	12	documents	document	NOUN
ajis02-913	338	13	into	into	ADP
ajis02-913	338	14	project	project	NOUN
ajis02-913	338	15	sets	set	NOUN
ajis02-913	338	16	ranking	ranking	NOUN
ajis02-913	338	17	of	of	ADP
ajis02-913	338	18	search	search	NOUN
ajis02-913	338	19	-	-	PUNCT
ajis02-913	338	20	drive	drive	NOUN
ajis02-913	338	21	words	word	NOUN
ajis02-913	338	22	coding	code	VERB
ajis02-913	338	23	of	of	ADP
ajis02-913	338	24	works	work	NOUN
ajis02-913	338	25	,	,	PUNCT
ajis02-913	338	26	phrases	phrase	NOUN
ajis02-913	338	27	,	,	PUNCT
ajis02-913	338	28	sentences	sentence	NOUN
ajis02-913	338	29	as	as	ADP
ajis02-913	338	30	nodes	node	NOUN
ajis02-913	338	31	coding	code	VERB
ajis02-913	338	32	across	across	ADP
ajis02-913	338	33	several	several	ADJ
ajis02-913	338	34	documents	document	NOUN
ajis02-913	338	35	mapping	mapping	NOUN
ajis02-913	338	36	of	of	ADP
ajis02-913	338	37	coded	code	VERB
ajis02-913	338	38	nodes	node	NOUN
ajis02-913	338	39	researcher	researcher	NOUN
ajis02-913	338	40	judgement	judgement	NOUN
ajis02-913	338	41	required	require	VERB
ajis02-913	338	42	for	for	ADP
ajis02-913	338	43	coding	code	VERB
ajis02-913	338	44	and	and	CCONJ
ajis02-913	338	45	map	map	VERB
ajis02-913	338	46	development	development	NOUN
ajis02-913	338	47	developed	develop	VERB
ajis02-913	338	48	out	out	ADP
ajis02-913	338	49	of	of	ADP
ajis02-913	338	50	nud*ist	nud*ist	NOUN
ajis02-913	338	51	powerful	powerful	ADJ
ajis02-913	338	52	analytical	analytical	ADJ
ajis02-913	338	53	after	after	ADP
ajis02-913	338	54	coding	code	VERB
ajis02-913	338	55	completed	complete	VERB
ajis02-913	338	56	leximancer	leximancer	NOUN
ajis02-913	338	57	storage	storage	NOUN
ajis02-913	338	58	of	of	ADP
ajis02-913	338	59	documents	document	NOUN
ajis02-913	338	60	into	into	ADP
ajis02-913	338	61	project	project	NOUN
ajis02-913	338	62	sets	set	NOUN
ajis02-913	338	63	integrated	integrate	VERB
ajis02-913	338	64	package	package	NOUN
ajis02-913	338	65	with	with	ADP
ajis02-913	338	66	word	word	NOUN
ajis02-913	338	67	rankings	ranking	NOUN
ajis02-913	338	68	,	,	PUNCT
ajis02-913	338	69	summarisation	summarisation	NOUN
ajis02-913	338	70	of	of	ADP
ajis02-913	338	71	documents	document	NOUN
ajis02-913	338	72	,	,	PUNCT
ajis02-913	338	73	thesaurus	thesaurus	NOUN
ajis02-913	338	74	features	feature	VERB
ajis02-913	338	75	to	to	PART
ajis02-913	338	76	enhance	enhance	VERB
ajis02-913	338	77	theme/	theme/	NUM
ajis02-913	338	78	concept	concept	NOUN
ajis02-913	338	79	sources	source	NOUN
ajis02-913	338	80	.	.	PUNCT
ajis02-913	339	1	automatically	automatically	ADV
ajis02-913	339	2	draws	draw	VERB
ajis02-913	339	3	maps	map	NOUN
ajis02-913	339	4	with	with	ADP
ajis02-913	339	5	links	link	NOUN
ajis02-913	339	6	of	of	ADP
ajis02-913	339	7	association	association	NOUN
ajis02-913	339	8	between	between	ADP
ajis02-913	339	9	theme	theme	NOUN
ajis02-913	339	10	and	and	CCONJ
ajis02-913	339	11	concepts	concept	NOUN
ajis02-913	339	12	can	can	AUX
ajis02-913	339	13	be	be	AUX
ajis02-913	339	14	set	set	VERB
ajis02-913	339	15	to	to	ADP
ajis02-913	339	16	purely	purely	ADV
ajis02-913	339	17	automatic	automatic	ADJ
ajis02-913	339	18	based	base	VERB
ajis02-913	339	19	on	on	ADP
ajis02-913	339	20	sets	set	NOUN
ajis02-913	339	21	of	of	ADP
ajis02-913	339	22	bayesian	bayesian	NOUN
ajis02-913	339	23	conditional	conditional	ADJ
ajis02-913	339	24	algorithms	algorithm	NOUN
ajis02-913	339	25	with	with	ADP
ajis02-913	339	26	capability	capability	NOUN
ajis02-913	339	27	to	to	PART
ajis02-913	339	28	factor	factor	VERB
ajis02-913	339	29	in	in	ADP
ajis02-913	339	30	wider	wide	ADJ
ajis02-913	339	31	searches	search	NOUN
ajis02-913	339	32	based	base	VERB
ajis02-913	339	33	using	use	VERB
ajis02-913	339	34	thesaurus	thesaurus	NOUN
ajis02-913	339	35	options	option	NOUN
ajis02-913	339	36	powerful	powerful	ADJ
ajis02-913	339	37	range	range	NOUN
ajis02-913	339	38	of	of	ADP
ajis02-913	339	39	mapping	mapping	NOUN
ajis02-913	339	40	capabilities	capability	NOUN
ajis02-913	339	41	very	very	ADV
ajis02-913	339	42	good	good	ADJ
ajis02-913	339	43	pre	pre	NOUN
ajis02-913	339	44	-	-	NOUN
ajis02-913	339	45	processer	processer	NOUN
ajis02-913	339	46	for	for	ADP
ajis02-913	339	47	netmap	netmap	ADJ
ajis02-913	339	48	source	source	NOUN
ajis02-913	339	49	:	:	PUNCT
ajis02-913	339	50	from	from	ADP
ajis02-913	339	51	flick‘s	flick‘s	PROPN
ajis02-913	339	52	(	(	PUNCT
ajis02-913	339	53	2002	2002	NUM
ajis02-913	339	54	)	)	PUNCT
ajis02-913	339	55	discussion	discussion	NOUN
ajis02-913	339	56	on	on	ADP
ajis02-913	339	57	thematic	thematic	ADJ
ajis02-913	339	58	analysis	analysis	NOUN
ajis02-913	339	59	and	and	CCONJ
ajis02-913	339	60	pattinson	pattinson	NOUN
ajis02-913	339	61	’s	’s	PART
ajis02-913	339	62	comparison	comparison	NOUN
ajis02-913	339	63	of	of	ADP
ajis02-913	339	64	leximancer	leximancer	NOUN
ajis02-913	339	65	and	and	CCONJ
ajis02-913	339	66	nvivo	nvivo	ADJ
ajis02-913	339	67	(	(	PUNCT
ajis02-913	339	68	2005	2005	NUM
ajis02-913	339	69	)	)	PUNCT
ajis02-913	339	70	australasian	australasian	ADJ
ajis02-913	339	71	journal	journal	NOUN
ajis02-913	339	72	of	of	ADP
ajis02-913	339	73	information	information	NOUN
ajis02-913	339	74	systems	system	NOUN
ajis02-913	339	75	volume	volume	NOUN
ajis02-913	339	76	18	18	NUM
ajis02-913	339	77	number	number	NOUN
ajis02-913	339	78	3	3	NUM
ajis02-913	339	79	2014	2014	NUM
ajis02-913	339	80	25	25	NUM
ajis02-913	339	81	appendix	appendix	NOUN
ajis02-913	339	82	two	two	NUM
ajis02-913	339	83	:	:	PUNCT
ajis02-913	339	84	sample	sample	NOUN
ajis02-913	339	85	of	of	ADP
ajis02-913	339	86	quotations	quotation	NOUN
ajis02-913	339	87	from	from	ADP
ajis02-913	339	88	the	the	DET
ajis02-913	339	89	interviews	interview	NOUN
ajis02-913	339	90	respondent	respondent	NOUN
ajis02-913	339	91	quote	quote	INTJ
ajis02-913	339	92	comment	comment	NOUN
ajis02-913	339	93	decision	decision	NOUN
ajis02-913	339	94	maker	maker	NOUN
ajis02-913	339	95	vs	vs	ADP
ajis02-913	339	96	user	user	NOUN
ajis02-913	339	97	r19	r19	NOUN
ajis02-913	339	98	,	,	PUNCT
ajis02-913	339	99	decision	decision	NOUN
ajis02-913	339	100	maker	maker	NOUN
ajis02-913	339	101	if	if	SCONJ
ajis02-913	339	102	i	i	PRON
ajis02-913	339	103	had	have	AUX
ajis02-913	339	104	of	of	ADP
ajis02-913	339	105	walked	walk	VERB
ajis02-913	339	106	into	into	ADP
ajis02-913	339	107	the	the	DET
ajis02-913	339	108	organisation	organisation	NOUN
ajis02-913	339	109	and	and	CCONJ
ajis02-913	339	110	(	(	PUNCT
ajis02-913	339	111	my	my	PRON
ajis02-913	339	112	bank	bank	NOUN
ajis02-913	339	113	)	)	PUNCT
ajis02-913	339	114	were	be	AUX
ajis02-913	339	115	the	the	DET
ajis02-913	339	116	bankers	banker	NOUN
ajis02-913	340	1	,	,	PUNCT
ajis02-913	341	1	i	i	PRON
ajis02-913	341	2	’d	’d	NOUN
ajis02-913	341	3	have	have	VERB
ajis02-913	341	4	no	no	DET
ajis02-913	341	5	specific	specific	ADJ
ajis02-913	341	6	loyalty	loyalty	NOUN
ajis02-913	341	7	to	to	ADP
ajis02-913	341	8	them	they	PRON
ajis02-913	341	9	,	,	PUNCT
ajis02-913	341	10	but	but	CCONJ
ajis02-913	341	11	my	my	PRON
ajis02-913	341	12	loyalty	loyalty	NOUN
ajis02-913	341	13	comes	come	VERB
ajis02-913	341	14	from	from	ADP
ajis02-913	341	15	a	a	DET
ajis02-913	341	16	point	point	NOUN
ajis02-913	341	17	where	where	SCONJ
ajis02-913	341	18	we	we	PRON
ajis02-913	341	19	were	be	AUX
ajis02-913	341	20	at	at	ADP
ajis02-913	341	21	a	a	DET
ajis02-913	341	22	real	real	ADJ
ajis02-913	341	23	growth	growth	NOUN
ajis02-913	341	24	stage	stage	NOUN
ajis02-913	341	25	and	and	CCONJ
ajis02-913	341	26	a	a	DET
ajis02-913	341	27	pivotal	pivotal	ADJ
ajis02-913	341	28	point	point	NOUN
ajis02-913	341	29	for	for	ADP
ajis02-913	341	30	the	the	DET
ajis02-913	341	31	business	business	NOUN
ajis02-913	341	32	...	...	PUNCT
ajis02-913	342	1	that	that	PRON
ajis02-913	342	2	’s	’s	AUX
ajis02-913	342	3	built	build	VERB
ajis02-913	342	4	a	a	DET
ajis02-913	342	5	fair	fair	ADJ
ajis02-913	342	6	bit	bit	NOUN
ajis02-913	342	7	of	of	ADP
ajis02-913	342	8	loyalty	loyalty	NOUN
ajis02-913	342	9	....	....	PUNCT
ajis02-913	343	1	at	at	ADP
ajis02-913	343	2	least	least	ADJ
ajis02-913	343	3	while	while	SCONJ
ajis02-913	343	4	i	i	PRON
ajis02-913	343	5	’m	’m	VERB
ajis02-913	343	6	here	here	ADV
ajis02-913	343	7	.	.	PUNCT
ajis02-913	344	1	i	i	PRON
ajis02-913	344	2	think	think	VERB
ajis02-913	344	3	it	it	PRON
ajis02-913	344	4	’d	’d	NOUN
ajis02-913	344	5	change	change	VERB
ajis02-913	344	6	if	if	SCONJ
ajis02-913	344	7	i	i	PRON
ajis02-913	344	8	left	leave	VERB
ajis02-913	344	9	,	,	PUNCT
ajis02-913	344	10	someone	someone	PRON
ajis02-913	344	11	else	else	ADV
ajis02-913	344	12	came	come	VERB
ajis02-913	344	13	in	in	ADP
ajis02-913	344	14	,	,	PUNCT
ajis02-913	344	15	because	because	SCONJ
ajis02-913	344	16	they	they	PRON
ajis02-913	344	17	’d	’d	AUX
ajis02-913	344	18	just	just	ADV
ajis02-913	344	19	be	be	AUX
ajis02-913	344	20	like	like	ADP
ajis02-913	344	21	“	"	PUNCT
ajis02-913	344	22	oh	oh	INTJ
ajis02-913	344	23	it	it	PRON
ajis02-913	344	24	’s	’	VERB
ajis02-913	344	25	a	a	DET
ajis02-913	344	26	functional	functional	ADJ
ajis02-913	344	27	relationship	relationship	NOUN
ajis02-913	344	28	,	,	PUNCT
ajis02-913	344	29	just	just	ADV
ajis02-913	344	30	like	like	ADP
ajis02-913	344	31	any	any	DET
ajis02-913	344	32	other	other	ADJ
ajis02-913	344	33	business	business	NOUN
ajis02-913	344	34	relationship	relationship	NOUN
ajis02-913	344	35	”	"	PUNCT
ajis02-913	344	36	.	.	PUNCT
ajis02-913	345	1	so	so	ADV
ajis02-913	345	2	although	although	SCONJ
ajis02-913	345	3	you	you	PRON
ajis02-913	345	4	’re	’re	VERB
ajis02-913	345	5	satisfied	satisfied	ADJ
ajis02-913	345	6	,	,	PUNCT
ajis02-913	345	7	you	you	PRON
ajis02-913	345	8	’re	’re	VERB
ajis02-913	345	9	not	not	PART
ajis02-913	345	10	necessarily	necessarily	ADV
ajis02-913	345	11	loyal	loyal	ADJ
ajis02-913	345	12	and	and	CCONJ
ajis02-913	345	13	that	that	PRON
ajis02-913	345	14	would	would	AUX
ajis02-913	345	15	happen	happen	VERB
ajis02-913	345	16	if	if	SCONJ
ajis02-913	345	17	i	i	PRON
ajis02-913	345	18	were	be	AUX
ajis02-913	345	19	to	to	PART
ajis02-913	345	20	walk	walk	VERB
ajis02-913	345	21	into	into	ADP
ajis02-913	345	22	another	another	DET
ajis02-913	345	23	business	business	NOUN
ajis02-913	345	24	as	as	ADV
ajis02-913	345	25	well	well	ADV
ajis02-913	345	26	.	.	PUNCT
ajis02-913	346	1	there	there	PRON
ajis02-913	346	2	is	be	VERB
ajis02-913	346	3	a	a	DET
ajis02-913	346	4	difference	difference	NOUN
ajis02-913	346	5	is	be	AUX
ajis02-913	346	6	trust	trust	NOUN
ajis02-913	346	7	for	for	ADP
ajis02-913	346	8	the	the	DET
ajis02-913	346	9	organisation	organisation	NOUN
ajis02-913	346	10	,	,	PUNCT
ajis02-913	346	11	based	base	VERB
ajis02-913	346	12	on	on	ADP
ajis02-913	346	13	the	the	DET
ajis02-913	346	14	role	role	NOUN
ajis02-913	346	15	within	within	ADP
ajis02-913	346	16	the	the	DET
ajis02-913	346	17	customer	customer	NOUN
ajis02-913	346	18	organisation	organisation	NOUN
ajis02-913	346	19	.	.	PUNCT
ajis02-913	347	1	for	for	ADP
ajis02-913	347	2	instance	instance	NOUN
ajis02-913	347	3	,	,	PUNCT
ajis02-913	347	4	decision	decision	NOUN
ajis02-913	347	5	makers	maker	NOUN
ajis02-913	347	6	were	be	AUX
ajis02-913	347	7	more	more	ADV
ajis02-913	347	8	likely	likely	ADJ
ajis02-913	347	9	to	to	PART
ajis02-913	347	10	express	express	VERB
ajis02-913	347	11	a	a	DET
ajis02-913	347	12	higher	high	ADJ
ajis02-913	347	13	degree	degree	NOUN
ajis02-913	347	14	of	of	ADP
ajis02-913	347	15	trust	trust	NOUN
ajis02-913	347	16	and	and	CCONJ
ajis02-913	347	17	satisfaction	satisfaction	NOUN
ajis02-913	347	18	than	than	SCONJ
ajis02-913	347	19	users	user	NOUN
ajis02-913	347	20	were	be	AUX
ajis02-913	347	21	.	.	PUNCT
ajis02-913	348	1	this	this	DET
ajis02-913	348	2	quote	quote	INTJ
ajis02-913	348	3	was	be	AUX
ajis02-913	348	4	representative	representative	NOUN
ajis02-913	348	5	of	of	ADP
ajis02-913	348	6	the	the	DET
ajis02-913	348	7	views	view	NOUN
ajis02-913	348	8	of	of	ADP
ajis02-913	348	9	all	all	DET
ajis02-913	348	10	respondents	respondent	NOUN
ajis02-913	348	11	.	.	PUNCT
ajis02-913	349	1	role	role	NOUN
ajis02-913	349	2	of	of	ADP
ajis02-913	349	3	the	the	DET
ajis02-913	349	4	relationship	relationship	NOUN
ajis02-913	349	5	banker	banker	NOUN
ajis02-913	349	6	r	r	NOUN
ajis02-913	349	7	18	18	NUM
ajis02-913	349	8	,	,	PUNCT
ajis02-913	349	9	decision	decision	NOUN
ajis02-913	349	10	maker	maker	NOUN
ajis02-913	349	11	it	it	PRON
ajis02-913	349	12	’s	’	VERB
ajis02-913	349	13	100	100	NUM
ajis02-913	349	14	%	%	NOUN
ajis02-913	349	15	the	the	DET
ajis02-913	349	16	little	little	ADJ
ajis02-913	349	17	things	thing	NOUN
ajis02-913	349	18	.	.	PUNCT
ajis02-913	350	1	you	you	PRON
ajis02-913	350	2	do	do	AUX
ajis02-913	350	3	n’t	not	PART
ajis02-913	350	4	call	call	VERB
ajis02-913	350	5	on	on	ADP
ajis02-913	350	6	them	they	PRON
ajis02-913	350	7	for	for	ADP
ajis02-913	350	8	support	support	NOUN
ajis02-913	350	9	for	for	ADP
ajis02-913	350	10	internet	internet	NOUN
ajis02-913	350	11	banking	banking	NOUN
ajis02-913	350	12	or	or	CCONJ
ajis02-913	350	13	something	something	PRON
ajis02-913	350	14	like	like	ADP
ajis02-913	350	15	that	that	PRON
ajis02-913	350	16	....	....	PUNCT
ajis02-913	351	1	you	you	PRON
ajis02-913	351	2	only	only	ADV
ajis02-913	351	3	ever	ever	ADV
ajis02-913	351	4	use	use	VERB
ajis02-913	351	5	it	it	PRON
ajis02-913	351	6	for	for	ADP
ajis02-913	351	7	the	the	DET
ajis02-913	351	8	important	important	ADJ
ajis02-913	351	9	stuff	stuff	NOUN
ajis02-913	351	10	.	.	PUNCT
ajis02-913	352	1	you	you	PRON
ajis02-913	352	2	do	do	AUX
ajis02-913	352	3	n’t	not	PART
ajis02-913	352	4	use	use	VERB
ajis02-913	352	5	it	it	PRON
ajis02-913	352	6	to	to	PART
ajis02-913	352	7	save	save	VERB
ajis02-913	352	8	$	$	SYM
ajis02-913	352	9	8	8	NUM
ajis02-913	352	10	on	on	ADP
ajis02-913	352	11	a	a	DET
ajis02-913	352	12	bank	bank	NOUN
ajis02-913	352	13	cheque	cheque	NOUN
ajis02-913	352	14	this	this	DET
ajis02-913	352	15	respondent	respondent	NOUN
ajis02-913	352	16	reported	report	VERB
ajis02-913	352	17	demonstrated	demonstrate	VERB
ajis02-913	352	18	a	a	DET
ajis02-913	352	19	belief	belief	NOUN
ajis02-913	352	20	that	that	SCONJ
ajis02-913	352	21	there	there	PRON
ajis02-913	352	22	was	be	VERB
ajis02-913	352	23	an	an	DET
ajis02-913	352	24	advantage	advantage	NOUN
ajis02-913	352	25	to	to	ADP
ajis02-913	352	26	a	a	DET
ajis02-913	352	27	full	full	ADJ
ajis02-913	352	28	relationship	relationship	NOUN
ajis02-913	352	29	and	and	CCONJ
ajis02-913	352	30	acknowledged	acknowledge	VERB
ajis02-913	352	31	differences	difference	NOUN
ajis02-913	352	32	between	between	ADP
ajis02-913	352	33	transactions	transaction	NOUN
ajis02-913	352	34	requiring	require	VERB
ajis02-913	352	35	interpersonal	interpersonal	ADJ
ajis02-913	352	36	contact	contact	NOUN
ajis02-913	352	37	and	and	CCONJ
ajis02-913	352	38	transactions	transaction	NOUN
ajis02-913	352	39	that	that	PRON
ajis02-913	352	40	did	do	VERB
ajis02-913	352	41	not	not	PART
ajis02-913	352	42	.	.	PUNCT
ajis02-913	353	1	this	this	PRON
ajis02-913	353	2	was	be	AUX
ajis02-913	353	3	representative	representative	NOUN
ajis02-913	353	4	of	of	ADP
ajis02-913	353	5	the	the	DET
ajis02-913	353	6	views	view	NOUN
ajis02-913	353	7	of	of	ADP
ajis02-913	353	8	all	all	DET
ajis02-913	353	9	relationship	relationship	NOUN
ajis02-913	353	10	-	-	PUNCT
ajis02-913	353	11	oriented	orient	VERB
ajis02-913	353	12	customers	customer	NOUN
ajis02-913	353	13	switching	switch	VERB
ajis02-913	353	14	service	service	NOUN
ajis02-913	353	15	providers	provider	NOUN
ajis02-913	353	16	r19	r19	NOUN
ajis02-913	353	17	,	,	PUNCT
ajis02-913	353	18	decision	decision	NOUN
ajis02-913	353	19	maker	maker	NOUN
ajis02-913	353	20	if	if	SCONJ
ajis02-913	353	21	you	you	PRON
ajis02-913	353	22	go	go	VERB
ajis02-913	353	23	through	through	ADP
ajis02-913	353	24	bank	bank	NOUN
ajis02-913	353	25	5	5	NUM
ajis02-913	353	26	,	,	PUNCT
ajis02-913	353	27	although	although	SCONJ
ajis02-913	353	28	the	the	DET
ajis02-913	353	29	relationship	relationship	NOUN
ajis02-913	353	30	manager	manager	NOUN
ajis02-913	353	31	’s	’s	PART
ajis02-913	353	32	a	a	DET
ajis02-913	353	33	good	good	ADJ
ajis02-913	353	34	guy	guy	NOUN
ajis02-913	353	35	,	,	PUNCT
ajis02-913	353	36	he	he	PRON
ajis02-913	353	37	just	just	ADV
ajis02-913	353	38	had	have	VERB
ajis02-913	353	39	no	no	DET
ajis02-913	353	40	authority	authority	NOUN
ajis02-913	353	41	.	.	PUNCT
ajis02-913	354	1	every	every	DET
ajis02-913	354	2	time	time	NOUN
ajis02-913	354	3	we	we	PRON
ajis02-913	354	4	’d	’d	AUX
ajis02-913	354	5	have	have	VERB
ajis02-913	354	6	a	a	DET
ajis02-913	354	7	meeting	meeting	NOUN
ajis02-913	354	8	,	,	PUNCT
ajis02-913	354	9	he	he	PRON
ajis02-913	354	10	’d	’d	AUX
ajis02-913	354	11	just	just	ADV
ajis02-913	354	12	go	go	VERB
ajis02-913	354	13	“	"	PUNCT
ajis02-913	354	14	oh	oh	INTJ
ajis02-913	354	15	,	,	PUNCT
ajis02-913	354	16	look	look	VERB
ajis02-913	354	17	,	,	PUNCT
ajis02-913	354	18	i	i	PRON
ajis02-913	354	19	’ll	’ll	AUX
ajis02-913	354	20	have	have	VERB
ajis02-913	354	21	to	to	PART
ajis02-913	354	22	come	come	VERB
ajis02-913	354	23	back	back	ADV
ajis02-913	354	24	to	to	ADP
ajis02-913	354	25	you	you	PRON
ajis02-913	354	26	”	"	PUNCT
ajis02-913	354	27	....	....	PUNCT
ajis02-913	355	1	(	(	PUNCT
ajis02-913	355	2	now	now	ADV
ajis02-913	355	3	)	)	PUNCT
ajis02-913	355	4	i	i	PRON
ajis02-913	355	5	could	could	AUX
ajis02-913	355	6	ring	ring	VERB
ajis02-913	355	7	our	our	PRON
ajis02-913	355	8	relationship	relationship	NOUN
ajis02-913	355	9	manager	manager	NOUN
ajis02-913	355	10	and	and	CCONJ
ajis02-913	355	11	say	say	VERB
ajis02-913	355	12	“	"	PUNCT
ajis02-913	355	13	we	we	PRON
ajis02-913	355	14	’ve	’ve	AUX
ajis02-913	355	15	got	get	VERB
ajis02-913	355	16	a	a	DET
ajis02-913	355	17	proposal	proposal	NOUN
ajis02-913	355	18	to	to	PART
ajis02-913	355	19	spend	spend	VERB
ajis02-913	355	20	$	$	SYM
ajis02-913	355	21	500	500	NUM
ajis02-913	355	22	000	000	NUM
ajis02-913	355	23	...	...	PUNCT
ajis02-913	356	1	i	i	PRON
ajis02-913	356	2	’ll	’ll	AUX
ajis02-913	356	3	send	send	VERB
ajis02-913	356	4	through	through	ADP
ajis02-913	356	5	a	a	DET
ajis02-913	356	6	business	business	NOUN
ajis02-913	356	7	plan	plan	NOUN
ajis02-913	356	8	on	on	ADP
ajis02-913	356	9	it	it	PRON
ajis02-913	356	10	and	and	CCONJ
ajis02-913	356	11	she	she	PRON
ajis02-913	356	12	’ll	’ll	AUX
ajis02-913	356	13	come	come	VERB
ajis02-913	356	14	back	back	ADV
ajis02-913	356	15	within	within	ADP
ajis02-913	356	16	24	24	NUM
ajis02-913	356	17	hours	hour	NOUN
ajis02-913	356	18	with	with	ADP
ajis02-913	356	19	any	any	DET
ajis02-913	356	20	questions	question	NOUN
ajis02-913	356	21	and	and	CCONJ
ajis02-913	356	22	an	an	DET
ajis02-913	356	23	approval	approval	NOUN
ajis02-913	356	24	.	.	PUNCT
ajis02-913	357	1	with	with	ADP
ajis02-913	357	2	bank	bank	NOUN
ajis02-913	357	3	5	5	NUM
ajis02-913	357	4	,	,	PUNCT
ajis02-913	357	5	that	that	DET
ajis02-913	357	6	’d	’d	NOUN
ajis02-913	357	7	have	have	VERB
ajis02-913	357	8	to	to	PART
ajis02-913	357	9	go	go	VERB
ajis02-913	357	10	to	to	ADP
ajis02-913	357	11	sydney	sydney	PROPN
ajis02-913	357	12	,	,	PUNCT
ajis02-913	358	1	they	they	PRON
ajis02-913	358	2	’d	’d	NOUN
ajis02-913	358	3	do	do	VERB
ajis02-913	358	4	all	all	DET
ajis02-913	358	5	the	the	DET
ajis02-913	358	6	ratio	ratio	NOUN
ajis02-913	358	7	testing	testing	NOUN
ajis02-913	358	8	....	....	PUNCT
ajis02-913	359	1	it	it	PRON
ajis02-913	359	2	shows	show	VERB
ajis02-913	359	3	a	a	DET
ajis02-913	359	4	lack	lack	NOUN
ajis02-913	359	5	of	of	ADP
ajis02-913	359	6	understanding	understanding	NOUN
ajis02-913	359	7	for	for	ADP
ajis02-913	359	8	a	a	DET
ajis02-913	359	9	business	business	NOUN
ajis02-913	359	10	like	like	ADP
ajis02-913	359	11	ours	our	NOUN
ajis02-913	359	12	.	.	PUNCT
ajis02-913	360	1	this	this	DET
ajis02-913	360	2	respondent	respondent	NOUN
ajis02-913	360	3	explains	explain	VERB
ajis02-913	360	4	why	why	SCONJ
ajis02-913	360	5	they	they	PRON
ajis02-913	360	6	switched	switch	VERB
ajis02-913	360	7	banks	bank	NOUN
ajis02-913	360	8	.	.	PUNCT
ajis02-913	361	1	part	part	NOUN
ajis02-913	361	2	of	of	ADP
ajis02-913	361	3	their	their	PRON
ajis02-913	361	4	reason	reason	NOUN
ajis02-913	361	5	for	for	ADP
ajis02-913	361	6	this	this	DET
ajis02-913	361	7	switch	switch	NOUN
ajis02-913	361	8	was	be	AUX
ajis02-913	361	9	the	the	DET
ajis02-913	361	10	limited	limited	ADJ
ajis02-913	361	11	approval	approval	NOUN
ajis02-913	361	12	authority	authority	NOUN
ajis02-913	361	13	of	of	ADP
ajis02-913	361	14	the	the	DET
ajis02-913	361	15	bank	bank	NOUN
ajis02-913	361	16	manager	manager	NOUN
ajis02-913	361	17	and	and	CCONJ
ajis02-913	361	18	requirement	requirement	NOUN
ajis02-913	361	19	for	for	ADP
ajis02-913	361	20	a	a	DET
ajis02-913	361	21	greater	great	ADJ
ajis02-913	361	22	understanding	understanding	NOUN
ajis02-913	361	23	of	of	ADP
ajis02-913	361	24	their	their	PRON
ajis02-913	361	25	business	business	NOUN
ajis02-913	361	26	it	it	PRON
ajis02-913	361	27	is	be	AUX
ajis02-913	361	28	evident	evident	ADJ
ajis02-913	361	29	through	through	ADP
ajis02-913	361	30	this	this	DET
ajis02-913	361	31	statement	statement	NOUN
ajis02-913	361	32	that	that	SCONJ
ajis02-913	361	33	the	the	DET
ajis02-913	361	34	respondent	respondent	NOUN
ajis02-913	361	35	wanted	want	VERB
ajis02-913	361	36	to	to	PART
ajis02-913	361	37	be	be	AUX
ajis02-913	361	38	clear	clear	ADJ
ajis02-913	361	39	that	that	SCONJ
ajis02-913	361	40	the	the	DET
ajis02-913	361	41	relationship	relationship	NOUN
ajis02-913	361	42	manager	manager	NOUN
ajis02-913	361	43	at	at	ADP
ajis02-913	361	44	the	the	DET
ajis02-913	361	45	first	first	ADJ
ajis02-913	361	46	bank	bank	NOUN
ajis02-913	361	47	was	be	AUX
ajis02-913	361	48	a	a	DET
ajis02-913	361	49	‘	'	PUNCT
ajis02-913	361	50	good	good	ADJ
ajis02-913	361	51	guy	guy	NOUN
ajis02-913	361	52	’	'	PUNCT
ajis02-913	361	53	and	and	CCONJ
ajis02-913	361	54	he	he	PRON
ajis02-913	361	55	stressed	stress	VERB
ajis02-913	361	56	this	this	DET
ajis02-913	361	57	several	several	ADJ
ajis02-913	361	58	times	time	NOUN
ajis02-913	361	59	throughout	throughout	ADP
ajis02-913	361	60	the	the	DET
ajis02-913	361	61	interview	interview	NOUN
ajis02-913	361	62	.	.	PUNCT
ajis02-913	362	1	he	he	PRON
ajis02-913	362	2	stated	state	VERB
ajis02-913	362	3	that	that	SCONJ
ajis02-913	362	4	the	the	DET
ajis02-913	362	5	understanding	understanding	NOUN
ajis02-913	362	6	at	at	ADP
ajis02-913	362	7	the	the	DET
ajis02-913	362	8	second	second	ADJ
ajis02-913	362	9	bank	bank	NOUN
ajis02-913	362	10	was	be	AUX
ajis02-913	362	11	essential	essential	ADJ
ajis02-913	362	12	to	to	ADP
ajis02-913	362	13	their	their	PRON
ajis02-913	362	14	business	business	NOUN
ajis02-913	362	15	banking	bank	VERB
ajis02-913	362	16	the	the	DET
ajis02-913	362	17	importance	importance	NOUN
ajis02-913	362	18	of	of	ADP
ajis02-913	362	19	face	face	NOUN
ajis02-913	362	20	-	-	PUNCT
ajis02-913	362	21	toface	toface	NOUN
ajis02-913	362	22	contact	contact	NOUN
ajis02-913	362	23	r19	r19	NOUN
ajis02-913	362	24	,	,	PUNCT
ajis02-913	362	25	decision	decision	NOUN
ajis02-913	362	26	maker	maker	NOUN
ajis02-913	362	27	i	i	PRON
ajis02-913	362	28	think	think	VERB
ajis02-913	362	29	an	an	DET
ajis02-913	362	30	understanding	understanding	NOUN
ajis02-913	362	31	of	of	ADP
ajis02-913	362	32	the	the	DET
ajis02-913	362	33	business	business	NOUN
ajis02-913	362	34	(	(	PUNCT
ajis02-913	362	35	is	be	AUX
ajis02-913	362	36	essential	essential	ADJ
ajis02-913	362	37	)	)	PUNCT
ajis02-913	362	38	and	and	CCONJ
ajis02-913	362	39	that	that	PRON
ajis02-913	362	40	’s	’	VERB
ajis02-913	362	41	where	where	SCONJ
ajis02-913	362	42	it	it	PRON
ajis02-913	362	43	differs	differ	VERB
ajis02-913	362	44	from	from	ADP
ajis02-913	362	45	someone	someone	PRON
ajis02-913	362	46	on	on	ADP
ajis02-913	362	47	the	the	DET
ajis02-913	362	48	end	end	NOUN
ajis02-913	362	49	of	of	ADP
ajis02-913	362	50	the	the	DET
ajis02-913	362	51	phone	phone	NOUN
ajis02-913	362	52	.	.	PUNCT
ajis02-913	363	1	there	there	PRON
ajis02-913	363	2	are	be	VERB
ajis02-913	363	3	certain	certain	ADJ
ajis02-913	363	4	elements	element	NOUN
ajis02-913	363	5	of	of	ADP
ajis02-913	363	6	our	our	PRON
ajis02-913	363	7	business	business	NOUN
ajis02-913	363	8	which	which	PRON
ajis02-913	363	9	are	be	AUX
ajis02-913	363	10	very	very	ADV
ajis02-913	363	11	different	different	ADJ
ajis02-913	363	12	from	from	ADP
ajis02-913	363	13	others	other	NOUN
ajis02-913	363	14	for	for	ADP
ajis02-913	363	15	some	some	DET
ajis02-913	363	16	customers	customer	NOUN
ajis02-913	363	17	,	,	PUNCT
ajis02-913	363	18	it	it	PRON
ajis02-913	363	19	was	be	AUX
ajis02-913	363	20	important	important	ADJ
ajis02-913	363	21	to	to	PART
ajis02-913	363	22	have	have	VERB
ajis02-913	363	23	face	face	NOUN
ajis02-913	363	24	to	to	PART
ajis02-913	363	25	face	face	VERB
ajis02-913	363	26	contact	contact	NOUN
ajis02-913	363	27	,	,	PUNCT
ajis02-913	363	28	as	as	SCONJ
ajis02-913	363	29	indicated	indicate	VERB
ajis02-913	363	30	in	in	ADP
ajis02-913	363	31	the	the	DET
ajis02-913	363	32	quote	quote	NOUN
ajis02-913	363	33	included	include	VERB
ajis02-913	363	34	.	.	PUNCT
ajis02-913	364	1	australasian	australasian	ADJ
ajis02-913	364	2	journal	journal	NOUN
ajis02-913	364	3	of	of	ADP
ajis02-913	364	4	information	information	NOUN
ajis02-913	364	5	systems	system	NOUN
ajis02-913	364	6	volume	volume	NOUN
ajis02-913	364	7	18	18	NUM
ajis02-913	364	8	number	number	NOUN
ajis02-913	364	9	3	3	NUM
ajis02-913	364	10	2014	2014	NUM
ajis02-913	364	11	26	26	NUM
ajis02-913	364	12	relationships	relationship	NOUN
ajis02-913	364	13	with	with	ADP
ajis02-913	364	14	the	the	DET
ajis02-913	364	15	relationship	relationship	NOUN
ajis02-913	364	16	banker	banker	NOUN
ajis02-913	364	17	r11	r11	NOUN
ajis02-913	364	18	,	,	PUNCT
ajis02-913	364	19	decision	decision	NOUN
ajis02-913	364	20	maker	maker	NOUN
ajis02-913	364	21	the	the	DET
ajis02-913	364	22	human	human	ADJ
ajis02-913	364	23	being	being	NOUN
ajis02-913	364	24	is	be	AUX
ajis02-913	364	25	very	very	ADV
ajis02-913	364	26	important	important	ADJ
ajis02-913	364	27	,	,	PUNCT
ajis02-913	364	28	but	but	CCONJ
ajis02-913	364	29	the	the	DET
ajis02-913	364	30	bankers	banker	NOUN
ajis02-913	364	31	have	have	AUX
ajis02-913	364	32	got	get	VERB
ajis02-913	364	33	to	to	ADP
ajis02-913	364	34	the	the	DET
ajis02-913	364	35	point	point	NOUN
ajis02-913	364	36	that	that	SCONJ
ajis02-913	364	37	they	they	PRON
ajis02-913	364	38	change	change	VERB
ajis02-913	364	39	them	they	PRON
ajis02-913	364	40	every	every	DET
ajis02-913	364	41	year	year	NOUN
ajis02-913	364	42	.	.	PUNCT
ajis02-913	365	1	the	the	DET
ajis02-913	365	2	customer	customer	NOUN
ajis02-913	365	3	is	be	AUX
ajis02-913	365	4	always	always	ADV
ajis02-913	365	5	the	the	DET
ajis02-913	365	6	same	same	ADJ
ajis02-913	365	7	and	and	CCONJ
ajis02-913	365	8	i	i	PRON
ajis02-913	365	9	think	think	VERB
ajis02-913	365	10	what	what	PRON
ajis02-913	365	11	happens	happen	VERB
ajis02-913	365	12	is	be	AUX
ajis02-913	365	13	they	they	PRON
ajis02-913	365	14	change	change	VERB
ajis02-913	365	15	them	they	PRON
ajis02-913	365	16	purely	purely	ADV
ajis02-913	365	17	because	because	SCONJ
ajis02-913	365	18	of	of	ADP
ajis02-913	365	19	promotions	promotion	NOUN
ajis02-913	365	20	...	...	PUNCT
ajis02-913	366	1	bank	bank	NOUN
ajis02-913	366	2	5	5	NUM
ajis02-913	366	3	,	,	PUNCT
ajis02-913	366	4	probably	probably	ADV
ajis02-913	366	5	about	about	ADV
ajis02-913	366	6	five	five	NUM
ajis02-913	366	7	years	year	NOUN
ajis02-913	366	8	ago	ago	ADV
ajis02-913	366	9	...	...	PUNCT
ajis02-913	366	10	as	as	ADV
ajis02-913	366	11	soon	soon	ADV
ajis02-913	366	12	as	as	SCONJ
ajis02-913	366	13	they	they	PRON
ajis02-913	366	14	felt	feel	VERB
ajis02-913	366	15	your	your	PRON
ajis02-913	366	16	relationship	relationship	NOUN
ajis02-913	366	17	banker	banker	NOUN
ajis02-913	366	18	was	be	AUX
ajis02-913	366	19	getting	get	VERB
ajis02-913	366	20	too	too	ADV
ajis02-913	366	21	close	close	ADJ
ajis02-913	366	22	to	to	ADP
ajis02-913	366	23	you	you	PRON
ajis02-913	366	24	,	,	PUNCT
ajis02-913	366	25	they	they	PRON
ajis02-913	366	26	moved	move	VERB
ajis02-913	366	27	them	they	PRON
ajis02-913	366	28	because	because	SCONJ
ajis02-913	366	29	it	it	PRON
ajis02-913	366	30	concerned	concern	VERB
ajis02-913	366	31	them	they	PRON
ajis02-913	366	32	...	...	PUNCT
ajis02-913	366	33	conflict	conflict	NOUN
ajis02-913	366	34	of	of	ADP
ajis02-913	366	35	interest	interest	NOUN
ajis02-913	366	36	kind	kind	NOUN
ajis02-913	366	37	of	of	ADP
ajis02-913	366	38	thing	thing	NOUN
ajis02-913	366	39	,	,	PUNCT
ajis02-913	366	40	so	so	CCONJ
ajis02-913	366	41	it	it	PRON
ajis02-913	366	42	was	be	AUX
ajis02-913	366	43	like	like	ADP
ajis02-913	366	44	an	an	DET
ajis02-913	366	45	oxymoron	oxymoron	NOUN
ajis02-913	366	46	to	to	ADP
ajis02-913	366	47	the	the	DET
ajis02-913	366	48	relationship	relationship	NOUN
ajis02-913	366	49	banker	banker	NOUN
ajis02-913	366	50	.	.	PUNCT
ajis02-913	367	1	that	that	DET
ajis02-913	367	2	policy	policy	NOUN
ajis02-913	367	3	is	be	AUX
ajis02-913	367	4	long	long	ADV
ajis02-913	367	5	changed	change	VERB
ajis02-913	367	6	at	at	ADP
ajis02-913	367	7	the	the	DET
ajis02-913	367	8	b5	b5	PROPN
ajis02-913	367	9	.	.	PUNCT
ajis02-913	368	1	but	but	CCONJ
ajis02-913	368	2	that	that	PRON
ajis02-913	368	3	’s	’	VERB
ajis02-913	368	4	how	how	SCONJ
ajis02-913	368	5	they	they	PRON
ajis02-913	368	6	were	be	AUX
ajis02-913	368	7	,	,	PUNCT
ajis02-913	368	8	probably	probably	ADV
ajis02-913	368	9	only	only	ADV
ajis02-913	368	10	about	about	ADV
ajis02-913	368	11	five	five	NUM
ajis02-913	368	12	years	year	NOUN
ajis02-913	368	13	ago	ago	ADV
ajis02-913	368	14	.	.	PUNCT
ajis02-913	369	1	b8	b8	PROPN
ajis02-913	369	2	,	,	PUNCT
ajis02-913	369	3	now	now	ADV
ajis02-913	369	4	...	...	PUNCT
ajis02-913	369	5	you	you	PRON
ajis02-913	369	6	get	get	VERB
ajis02-913	369	7	a	a	DET
ajis02-913	369	8	new	new	ADJ
ajis02-913	369	9	relationship	relationship	NOUN
ajis02-913	369	10	banker	banker	NOUN
ajis02-913	369	11	,	,	PUNCT
ajis02-913	369	12	it	it	PRON
ajis02-913	369	13	’s	’	VERB
ajis02-913	369	14	mainly	mainly	ADV
ajis02-913	369	15	due	due	ADP
ajis02-913	369	16	to	to	ADP
ajis02-913	369	17	promotions	promotion	NOUN
ajis02-913	369	18	.	.	PUNCT
ajis02-913	370	1	the	the	DET
ajis02-913	370	2	training	training	NOUN
ajis02-913	370	3	aspect	aspect	NOUN
ajis02-913	370	4	of	of	ADP
ajis02-913	370	5	their	their	PRON
ajis02-913	370	6	next	next	ADJ
ajis02-913	370	7	one	one	NOUN
ajis02-913	370	8	is	be	AUX
ajis02-913	370	9	well	well	ADJ
ajis02-913	370	10	and	and	CCONJ
ajis02-913	370	11	truly	truly	ADV
ajis02-913	370	12	aligned	align	VERB
ajis02-913	370	13	with	with	ADP
ajis02-913	370	14	“	"	PUNCT
ajis02-913	370	15	well	well	INTJ
ajis02-913	370	16	now	now	ADV
ajis02-913	370	17	this	this	PRON
ajis02-913	370	18	is	be	AUX
ajis02-913	370	19	the	the	DET
ajis02-913	370	20	customer	customer	NOUN
ajis02-913	370	21	...	...	PUNCT
ajis02-913	371	1	you	you	PRON
ajis02-913	371	2	have	have	VERB
ajis02-913	371	3	to	to	PART
ajis02-913	371	4	treat	treat	VERB
ajis02-913	371	5	them	they	PRON
ajis02-913	371	6	really	really	ADV
ajis02-913	371	7	,	,	PUNCT
ajis02-913	371	8	really	really	ADV
ajis02-913	371	9	well	well	ADV
ajis02-913	371	10	”	"	PUNCT
ajis02-913	371	11	.	.	PUNCT
ajis02-913	372	1	so	so	ADV
ajis02-913	372	2	when	when	SCONJ
ajis02-913	372	3	they	they	PRON
ajis02-913	372	4	do	do	AUX
ajis02-913	372	5	move	move	VERB
ajis02-913	372	6	on	on	ADP
ajis02-913	372	7	,	,	PUNCT
ajis02-913	372	8	the	the	DET
ajis02-913	372	9	next	next	ADJ
ajis02-913	372	10	one	one	NOUN
ajis02-913	372	11	is	be	AUX
ajis02-913	372	12	well	well	ADJ
ajis02-913	372	13	and	and	CCONJ
ajis02-913	372	14	truly	truly	ADV
ajis02-913	372	15	trained	train	VERB
ajis02-913	372	16	in	in	ADP
ajis02-913	372	17	terms	term	NOUN
ajis02-913	372	18	of	of	ADP
ajis02-913	372	19	the	the	DET
ajis02-913	372	20	importance	importance	NOUN
ajis02-913	372	21	of	of	ADP
ajis02-913	372	22	...	...	PUNCT
ajis02-913	372	23	customers	customer	NOUN
ajis02-913	372	24	i	i	PRON
ajis02-913	372	25	suppose	suppose	VERB
ajis02-913	372	26	this	this	PRON
ajis02-913	372	27	quote	quote	NOUN
ajis02-913	372	28	indicates	indicate	VERB
ajis02-913	372	29	a	a	DET
ajis02-913	372	30	former	former	ADJ
ajis02-913	372	31	relationship	relationship	NOUN
ajis02-913	372	32	manager	manager	NOUN
ajis02-913	372	33	policy	policy	NOUN
ajis02-913	372	34	help	help	NOUN
ajis02-913	372	35	by	by	ADP
ajis02-913	372	36	a	a	DET
ajis02-913	372	37	bank	bank	NOUN
ajis02-913	372	38	.	.	PUNCT
ajis02-913	373	1	this	this	PRON
ajis02-913	373	2	was	be	AUX
ajis02-913	373	3	counterintuitive	counterintuitive	ADJ
ajis02-913	373	4	to	to	ADP
ajis02-913	373	5	the	the	DET
ajis02-913	373	6	establishment	establishment	NOUN
ajis02-913	373	7	and	and	CCONJ
ajis02-913	373	8	strengthening	strengthening	NOUN
ajis02-913	373	9	of	of	ADP
ajis02-913	373	10	the	the	DET
ajis02-913	373	11	relationship	relationship	NOUN
ajis02-913	373	12	the	the	DET
ajis02-913	373	13	lack	lack	NOUN
ajis02-913	373	14	of	of	ADP
ajis02-913	373	15	face	face	NOUN
ajis02-913	373	16	to	to	PART
ajis02-913	373	17	face	face	VERB
ajis02-913	373	18	contact	contact	NOUN
ajis02-913	373	19	r2	r2	NOUN
ajis02-913	373	20	,	,	PUNCT
ajis02-913	373	21	decision	decision	NOUN
ajis02-913	373	22	maker	maker	NOUN
ajis02-913	373	23	they	they	PRON
ajis02-913	373	24	have	have	VERB
ajis02-913	373	25	business	business	NOUN
ajis02-913	373	26	banking	banking	NOUN
ajis02-913	373	27	centres	centre	NOUN
ajis02-913	373	28	,	,	PUNCT
ajis02-913	373	29	but	but	CCONJ
ajis02-913	373	30	they	they	PRON
ajis02-913	373	31	’re	’re	AUX
ajis02-913	373	32	not	not	PART
ajis02-913	373	33	really	really	ADV
ajis02-913	373	34	set	set	VERB
ajis02-913	373	35	up	up	ADP
ajis02-913	373	36	for	for	ADP
ajis02-913	373	37	transactional	transactional	ADJ
ajis02-913	373	38	banking	banking	NOUN
ajis02-913	373	39	from	from	ADP
ajis02-913	373	40	a	a	DET
ajis02-913	373	41	business	business	NOUN
ajis02-913	373	42	.	.	PUNCT
ajis02-913	374	1	you	you	PRON
ajis02-913	374	2	still	still	ADV
ajis02-913	374	3	have	have	VERB
ajis02-913	374	4	to	to	PART
ajis02-913	374	5	go	go	VERB
ajis02-913	374	6	into	into	ADP
ajis02-913	374	7	a	a	DET
ajis02-913	374	8	branch	branch	NOUN
ajis02-913	374	9	and	and	CCONJ
ajis02-913	374	10	stand	stand	VERB
ajis02-913	374	11	in	in	ADP
ajis02-913	374	12	queue	queue	NOUN
ajis02-913	374	13	with	with	ADP
ajis02-913	374	14	everyone	everyone	PRON
ajis02-913	374	15	else	else	ADV
ajis02-913	374	16	who	who	PRON
ajis02-913	374	17	could	could	AUX
ajis02-913	374	18	be	be	AUX
ajis02-913	374	19	there	there	ADV
ajis02-913	374	20	for	for	ADP
ajis02-913	374	21	god	god	PROPN
ajis02-913	374	22	knows	know	VERB
ajis02-913	374	23	what	what	PRON
ajis02-913	374	24	reason	reason	NOUN
ajis02-913	374	25	.	.	PUNCT
ajis02-913	375	1	the	the	DET
ajis02-913	375	2	quote	quote	NOUN
ajis02-913	375	3	demonstrates	demonstrate	VERB
ajis02-913	375	4	that	that	SCONJ
ajis02-913	375	5	business	business	NOUN
ajis02-913	375	6	customers	customer	NOUN
ajis02-913	375	7	are	be	AUX
ajis02-913	375	8	not	not	PART
ajis02-913	375	9	given	give	VERB
ajis02-913	375	10	any	any	DET
ajis02-913	375	11	priority	priority	NOUN
ajis02-913	375	12	over	over	ADP
ajis02-913	375	13	personal	personal	ADJ
ajis02-913	375	14	customers	customer	NOUN
ajis02-913	375	15	in	in	ADP
ajis02-913	375	16	a	a	DET
ajis02-913	375	17	branch	branch	NOUN
ajis02-913	375	18	,	,	PUNCT
ajis02-913	375	19	despite	despite	SCONJ
ajis02-913	375	20	the	the	DET
ajis02-913	375	21	promises	promise	NOUN
ajis02-913	375	22	of	of	ADP
ajis02-913	375	23	‘	'	PUNCT
ajis02-913	375	24	business	business	NOUN
ajis02-913	375	25	banking	banking	NOUN
ajis02-913	375	26	centres	centre	NOUN
ajis02-913	375	27	’	'	PUNCT
ajis02-913	375	28	which	which	PRON
ajis02-913	375	29	are	be	AUX
ajis02-913	375	30	meant	mean	VERB
ajis02-913	375	31	to	to	PART
ajis02-913	375	32	offer	offer	VERB
ajis02-913	375	33	customers	customer	NOUN
ajis02-913	375	34	value	value	VERB
ajis02-913	375	35	added	add	VERB
ajis02-913	375	36	services	service	NOUN
ajis02-913	375	37	.	.	PUNCT
ajis02-913	376	1	this	this	PRON
ajis02-913	376	2	impacted	impact	VERB
ajis02-913	376	3	on	on	ADP
ajis02-913	376	4	customer	customer	NOUN
ajis02-913	376	5	satisfaction	satisfaction	NOUN
ajis02-913	376	6	.	.	PUNCT
ajis02-913	377	1	the	the	DET
ajis02-913	377	2	importance	importance	NOUN
ajis02-913	377	3	of	of	ADP
ajis02-913	377	4	face	face	NOUN
ajis02-913	377	5	to	to	PART
ajis02-913	377	6	face	face	VERB
ajis02-913	377	7	contact	contact	NOUN
ajis02-913	377	8	r19	r19	NOUN
ajis02-913	377	9	,	,	PUNCT
ajis02-913	377	10	decision	decision	NOUN
ajis02-913	377	11	maker	maker	NOUN
ajis02-913	377	12	in	in	ADP
ajis02-913	377	13	the	the	DET
ajis02-913	377	14	early	early	ADJ
ajis02-913	377	15	days	day	NOUN
ajis02-913	377	16	,	,	PUNCT
ajis02-913	377	17	(	(	PUNCT
ajis02-913	377	18	our	our	PRON
ajis02-913	377	19	relationship	relationship	NOUN
ajis02-913	377	20	banker	banker	NOUN
ajis02-913	377	21	)	)	PUNCT
ajis02-913	377	22	would	would	AUX
ajis02-913	377	23	just	just	ADV
ajis02-913	377	24	come	come	VERB
ajis02-913	377	25	out	out	ADV
ajis02-913	377	26	here	here	ADV
ajis02-913	377	27	.	.	PUNCT
ajis02-913	378	1	she	she	PRON
ajis02-913	378	2	’d	’d	AUX
ajis02-913	378	3	come	come	VERB
ajis02-913	378	4	out	out	ADV
ajis02-913	378	5	here	here	ADV
ajis02-913	378	6	5	5	NUM
ajis02-913	378	7	o’clock	o’clock	NOUN
ajis02-913	378	8	,	,	PUNCT
ajis02-913	378	9	6	6	NUM
ajis02-913	378	10	o’clock	o’clock	NOUN
ajis02-913	378	11	at	at	ADP
ajis02-913	378	12	night	night	NOUN
ajis02-913	378	13	,	,	PUNCT
ajis02-913	378	14	sit	sit	VERB
ajis02-913	378	15	down	down	ADP
ajis02-913	378	16	here	here	ADV
ajis02-913	378	17	,	,	PUNCT
ajis02-913	378	18	have	have	VERB
ajis02-913	378	19	a	a	DET
ajis02-913	378	20	chat	chat	NOUN
ajis02-913	378	21	,	,	PUNCT
ajis02-913	378	22	work	work	VERB
ajis02-913	378	23	through	through	ADP
ajis02-913	378	24	what	what	PRON
ajis02-913	378	25	we	we	PRON
ajis02-913	378	26	’re	’re	AUX
ajis02-913	378	27	doing	do	VERB
ajis02-913	378	28	,	,	PUNCT
ajis02-913	378	29	that	that	DET
ajis02-913	378	30	kind	kind	NOUN
ajis02-913	378	31	of	of	ADP
ajis02-913	378	32	thing	thing	NOUN
ajis02-913	378	33	.	.	PUNCT
ajis02-913	379	1	that	that	PRON
ajis02-913	379	2	built	build	VERB
ajis02-913	379	3	a	a	DET
ajis02-913	379	4	lot	lot	NOUN
ajis02-913	379	5	of	of	ADP
ajis02-913	379	6	loyalty	loyalty	NOUN
ajis02-913	379	7	between	between	ADP
ajis02-913	379	8	the	the	DET
ajis02-913	379	9	company	company	NOUN
ajis02-913	379	10	and	and	CCONJ
ajis02-913	379	11	the	the	DET
ajis02-913	379	12	bank	bank	NOUN
ajis02-913	379	13	....	....	PUNCT
ajis02-913	380	1	just	just	ADV
ajis02-913	380	2	that	that	PRON
ajis02-913	380	3	at	at	ADP
ajis02-913	380	4	the	the	DET
ajis02-913	380	5	time	time	NOUN
ajis02-913	380	6	when	when	SCONJ
ajis02-913	380	7	the	the	DET
ajis02-913	380	8	business	business	NOUN
ajis02-913	380	9	needed	need	VERB
ajis02-913	380	10	the	the	DET
ajis02-913	380	11	bank	bank	NOUN
ajis02-913	380	12	,	,	PUNCT
ajis02-913	380	13	they	they	PRON
ajis02-913	380	14	were	be	AUX
ajis02-913	380	15	there	there	ADV
ajis02-913	380	16	for	for	ADP
ajis02-913	380	17	us	we	PRON
ajis02-913	380	18	a	a	DET
ajis02-913	380	19	unique	unique	ADJ
ajis02-913	380	20	business	business	NOUN
ajis02-913	380	21	structure	structure	NOUN
ajis02-913	380	22	increased	increase	VERB
ajis02-913	380	23	the	the	DET
ajis02-913	380	24	need	need	NOUN
ajis02-913	380	25	for	for	SCONJ
ajis02-913	380	26	organisations	organisation	NOUN
ajis02-913	380	27	to	to	PART
ajis02-913	380	28	have	have	VERB
ajis02-913	380	29	faceto	faceto	VERB
ajis02-913	380	30	-	-	PUNCT
ajis02-913	380	31	face	face	NOUN
ajis02-913	380	32	contact	contact	NOUN
ajis02-913	380	33	with	with	ADP
ajis02-913	380	34	their	their	PRON
ajis02-913	380	35	business	business	NOUN
ajis02-913	380	36	partner	partner	NOUN
ajis02-913	380	37	.	.	PUNCT
ajis02-913	381	1	this	this	PRON
ajis02-913	381	2	was	be	AUX
ajis02-913	381	3	a	a	DET
ajis02-913	381	4	common	common	ADJ
ajis02-913	381	5	perception	perception	NOUN
ajis02-913	381	6	,	,	PUNCT
ajis02-913	381	7	with	with	ADP
ajis02-913	381	8	a	a	DET
ajis02-913	381	9	number	number	NOUN
ajis02-913	381	10	of	of	ADP
ajis02-913	381	11	relationship	relationship	NOUN
ajis02-913	381	12	-	-	PUNCT
ajis02-913	381	13	oriented	orient	VERB
ajis02-913	381	14	customers	customer	NOUN
ajis02-913	381	15	indicating	indicate	VERB
ajis02-913	381	16	a	a	DET
ajis02-913	381	17	need	need	NOUN
ajis02-913	381	18	to	to	PART
ajis02-913	381	19	explain	explain	VERB
ajis02-913	381	20	their	their	PRON
ajis02-913	381	21	business	business	NOUN
ajis02-913	381	22	structure	structure	NOUN
ajis02-913	381	23	carefully	carefully	ADV
ajis02-913	381	24	to	to	ADP
ajis02-913	381	25	their	their	PRON
ajis02-913	381	26	bank	bank	NOUN
ajis02-913	381	27	,	,	PUNCT
ajis02-913	381	28	as	as	SCONJ
ajis02-913	381	29	it	it	PRON
ajis02-913	381	30	impacted	impact	VERB
ajis02-913	381	31	on	on	ADP
ajis02-913	381	32	their	their	PRON
ajis02-913	381	33	use	use	NOUN
ajis02-913	381	34	of	of	ADP
ajis02-913	381	35	bank	bank	NOUN
ajis02-913	381	36	servies	servie	NOUN
ajis02-913	381	37	.	.	PUNCT
ajis02-913	382	1	australasian	australasian	ADJ
ajis02-913	382	2	journal	journal	NOUN
ajis02-913	382	3	of	of	ADP
ajis02-913	382	4	information	information	NOUN
ajis02-913	382	5	systems	system	NOUN
ajis02-913	382	6	volume	volume	NOUN
ajis02-913	382	7	18	18	NUM
ajis02-913	382	8	number	number	NOUN
ajis02-913	382	9	3	3	NUM
ajis02-913	382	10	2014	2014	NUM
ajis02-913	382	11	27	27	NUM
ajis02-913	382	12	servicing	servicing	NOUN
ajis02-913	382	13	a	a	DET
ajis02-913	382	14	customer	customer	NOUN
ajis02-913	382	15	segment	segment	NOUN
ajis02-913	382	16	r8	r8	NOUN
ajis02-913	382	17	,	,	PUNCT
ajis02-913	382	18	decision	decision	NOUN
ajis02-913	382	19	maker	maker	NOUN
ajis02-913	382	20	customers	customer	NOUN
ajis02-913	382	21	like	like	ADP
ajis02-913	382	22	me	i	PRON
ajis02-913	382	23	at	at	ADP
ajis02-913	382	24	present	present	ADJ
ajis02-913	382	25	are	be	AUX
ajis02-913	382	26	so	so	ADV
ajis02-913	382	27	insignificant	insignificant	ADJ
ajis02-913	382	28	(	(	PUNCT
ajis02-913	382	29	in	in	ADP
ajis02-913	382	30	numbers	number	NOUN
ajis02-913	382	31	)	)	PUNCT
ajis02-913	382	32	that	that	SCONJ
ajis02-913	382	33	catering	cater	VERB
ajis02-913	382	34	for	for	ADP
ajis02-913	382	35	us	we	PRON
ajis02-913	382	36	....	....	PUNCT
ajis02-913	383	1	they	they	PRON
ajis02-913	383	2	’re	’re	AUX
ajis02-913	383	3	not	not	PART
ajis02-913	383	4	going	go	VERB
ajis02-913	383	5	to	to	PART
ajis02-913	383	6	bother	bother	VERB
ajis02-913	383	7	,	,	PUNCT
ajis02-913	383	8	but	but	CCONJ
ajis02-913	383	9	as	as	ADV
ajis02-913	383	10	soon	soon	ADV
ajis02-913	383	11	as	as	ADP
ajis02-913	383	12	that	that	DET
ajis02-913	383	13	shifts	shift	NOUN
ajis02-913	383	14	toward	toward	ADP
ajis02-913	383	15	people	people	NOUN
ajis02-913	383	16	like	like	ADP
ajis02-913	383	17	me	i	PRON
ajis02-913	383	18	,	,	PUNCT
ajis02-913	383	19	the	the	DET
ajis02-913	383	20	demand	demand	NOUN
ajis02-913	383	21	is	be	AUX
ajis02-913	383	22	going	go	VERB
ajis02-913	383	23	to	to	PART
ajis02-913	383	24	be	be	AUX
ajis02-913	383	25	huge	huge	ADJ
ajis02-913	383	26	.	.	PUNCT
ajis02-913	383	27	...	...	PUNCT
ajis02-913	384	1	they	they	PRON
ajis02-913	384	2	’re	’re	AUX
ajis02-913	384	3	paying	pay	VERB
ajis02-913	384	4	people	people	NOUN
ajis02-913	384	5	...	...	PUNCT
ajis02-913	385	1	they	they	PRON
ajis02-913	385	2	could	could	AUX
ajis02-913	385	3	pay	pay	VERB
ajis02-913	385	4	less	less	ADJ
ajis02-913	385	5	staff	staff	NOUN
ajis02-913	385	6	,	,	PUNCT
ajis02-913	385	7	make	make	VERB
ajis02-913	385	8	more	more	ADJ
ajis02-913	385	9	money	money	NOUN
ajis02-913	385	10	and	and	CCONJ
ajis02-913	385	11	therefore	therefore	ADV
ajis02-913	385	12	serve	serve	VERB
ajis02-913	385	13	us	we	PRON
ajis02-913	385	14	better	well	ADV
ajis02-913	385	15	....	....	PUNCT
ajis02-913	386	1	that	that	PRON
ajis02-913	386	2	’s	’	VERB
ajis02-913	386	3	a	a	DET
ajis02-913	386	4	win	win	NOUN
ajis02-913	386	5	win	win	NOUN
ajis02-913	386	6	,	,	PUNCT
ajis02-913	386	7	for	for	ADP
ajis02-913	386	8	both	both	CCONJ
ajis02-913	386	9	the	the	DET
ajis02-913	386	10	customer	customer	NOUN
ajis02-913	386	11	and	and	CCONJ
ajis02-913	386	12	the	the	DET
ajis02-913	386	13	bank	bank	NOUN
ajis02-913	386	14	.	.	PUNCT
ajis02-913	387	1	they	they	PRON
ajis02-913	387	2	make	make	VERB
ajis02-913	387	3	more	more	ADJ
ajis02-913	387	4	money	money	NOUN
ajis02-913	387	5	and	and	CCONJ
ajis02-913	387	6	i	i	PRON
ajis02-913	387	7	get	get	VERB
ajis02-913	387	8	better	well	ADJ
ajis02-913	387	9	service	service	NOUN
ajis02-913	387	10	.	.	PUNCT
ajis02-913	388	1	how	how	SCONJ
ajis02-913	388	2	does	do	AUX
ajis02-913	388	3	anyone	anyone	PRON
ajis02-913	388	4	lose	lose	VERB
ajis02-913	388	5	?	?	PUNCT
ajis02-913	389	1	and	and	CCONJ
ajis02-913	389	2	there	there	PRON
ajis02-913	389	3	’s	’	VERB
ajis02-913	389	4	a	a	DET
ajis02-913	389	5	first	first	ADJ
ajis02-913	389	6	mover	mover	NOUN
ajis02-913	389	7	advantage	advantage	NOUN
ajis02-913	389	8	for	for	ADP
ajis02-913	389	9	anyone	anyone	PRON
ajis02-913	389	10	who	who	PRON
ajis02-913	389	11	picks	pick	VERB
ajis02-913	389	12	up	up	ADP
ajis02-913	389	13	this	this	DET
ajis02-913	389	14	field	field	NOUN
ajis02-913	389	15	this	this	DET
ajis02-913	389	16	customer	customer	NOUN
ajis02-913	389	17	explains	explain	VERB
ajis02-913	389	18	the	the	DET
ajis02-913	389	19	importance	importance	NOUN
ajis02-913	389	20	of	of	ADP
ajis02-913	389	21	banks	bank	NOUN
ajis02-913	389	22	fulfilling	fulfil	VERB
ajis02-913	389	23	the	the	DET
ajis02-913	389	24	needs	need	NOUN
ajis02-913	389	25	of	of	ADP
ajis02-913	389	26	a	a	DET
ajis02-913	389	27	“	"	PUNCT
ajis02-913	389	28	niche	niche	NOUN
ajis02-913	389	29	”	"	PUNCT
ajis02-913	389	30	customer	customer	NOUN
ajis02-913	389	31	segment	segment	NOUN
ajis02-913	389	32	.	.	PUNCT
ajis02-913	390	1	he	he	PRON
ajis02-913	390	2	explains	explain	VERB
ajis02-913	390	3	that	that	SCONJ
ajis02-913	390	4	‘	'	PUNCT
ajis02-913	390	5	customers	customer	NOUN
ajis02-913	390	6	like	like	ADP
ajis02-913	390	7	me	i	PRON
ajis02-913	390	8	’	'	PUNCT
ajis02-913	390	9	were	be	AUX
ajis02-913	390	10	not	not	PART
ajis02-913	390	11	completely	completely	ADV
ajis02-913	390	12	based	base	VERB
ajis02-913	390	13	on	on	ADP
ajis02-913	390	14	his	his	PRON
ajis02-913	390	15	generation	generation	NOUN
ajis02-913	390	16	,	,	PUNCT
ajis02-913	390	17	but	but	CCONJ
ajis02-913	390	18	rather	rather	ADV
ajis02-913	390	19	about	about	ADP
ajis02-913	390	20	the	the	DET
ajis02-913	390	21	way	way	NOUN
ajis02-913	390	22	certain	certain	ADJ
ajis02-913	390	23	people	people	NOUN
ajis02-913	390	24	embrace	embrace	VERB
ajis02-913	390	25	it	it	PRON
ajis02-913	390	26	.	.	PUNCT
ajis02-913	391	1	this	this	PRON
ajis02-913	391	2	was	be	AUX
ajis02-913	391	3	a	a	DET
ajis02-913	391	4	common	common	ADJ
ajis02-913	391	5	perception	perception	NOUN
ajis02-913	391	6	among	among	ADP
ajis02-913	391	7	business	business	NOUN
ajis02-913	391	8	customers	customer	NOUN
ajis02-913	391	9	with	with	ADP
ajis02-913	391	10	a	a	DET
ajis02-913	391	11	transactionfocus	transactionfocus	NOUN
ajis02-913	391	12	customers	customer	NOUN
ajis02-913	391	13	embracing	embrace	VERB
ajis02-913	391	14	technology	technology	NOUN
ajis02-913	391	15	r8	r8	NOUN
ajis02-913	391	16	,	,	PUNCT
ajis02-913	391	17	decision	decision	NOUN
ajis02-913	391	18	maker	maker	NOUN
ajis02-913	391	19	it	it	PRON
ajis02-913	391	20	’s	’	VERB
ajis02-913	391	21	willingness	willingness	NOUN
ajis02-913	391	22	to	to	PART
ajis02-913	391	23	accept	accept	VERB
ajis02-913	391	24	the	the	DET
ajis02-913	391	25	technology	technology	NOUN
ajis02-913	391	26	...	...	PUNCT
ajis02-913	391	27	embrace	embrace	VERB
ajis02-913	391	28	it	it	PRON
ajis02-913	391	29	,	,	PUNCT
ajis02-913	391	30	really	really	ADV
ajis02-913	391	31	.	.	PUNCT
ajis02-913	392	1	it	it	PRON
ajis02-913	392	2	’s	’s	AUX
ajis02-913	392	3	being	be	AUX
ajis02-913	392	4	comfortable	comfortable	ADJ
ajis02-913	392	5	with	with	ADP
ajis02-913	392	6	(	(	PUNCT
ajis02-913	392	7	the	the	DET
ajis02-913	392	8	technology	technology	NOUN
ajis02-913	392	9	)	)	PUNCT
ajis02-913	392	10	...	...	PUNCT
ajis02-913	392	11	and	and	CCONJ
ajis02-913	392	12	not	not	PART
ajis02-913	392	13	being	be	AUX
ajis02-913	392	14	scared	scared	ADJ
ajis02-913	392	15	of	of	ADP
ajis02-913	392	16	it	it	PRON
ajis02-913	392	17	.	.	PUNCT
ajis02-913	393	1	i	i	PRON
ajis02-913	393	2	do	do	AUX
ajis02-913	393	3	n’t	not	PART
ajis02-913	393	4	think	think	VERB
ajis02-913	393	5	you	you	PRON
ajis02-913	393	6	need	need	VERB
ajis02-913	393	7	to	to	PART
ajis02-913	393	8	be	be	AUX
ajis02-913	393	9	savvy	savvy	ADJ
ajis02-913	393	10	to	to	PART
ajis02-913	393	11	actually	actually	ADV
ajis02-913	393	12	get	get	VERB
ajis02-913	393	13	to	to	ADP
ajis02-913	393	14	that	that	DET
ajis02-913	393	15	level	level	NOUN
ajis02-913	393	16	.	.	PUNCT
ajis02-913	394	1	i	i	PRON
ajis02-913	394	2	think	think	VERB
ajis02-913	394	3	people	people	NOUN
ajis02-913	394	4	can	can	AUX
ajis02-913	394	5	be	be	AUX
ajis02-913	394	6	comfortable	comfortable	ADJ
ajis02-913	394	7	and	and	CCONJ
ajis02-913	394	8	go	go	VERB
ajis02-913	394	9	“	"	PUNCT
ajis02-913	394	10	yes	yes	INTJ
ajis02-913	394	11	i	i	PRON
ajis02-913	394	12	trust	trust	VERB
ajis02-913	394	13	it	it	PRON
ajis02-913	394	14	”	"	PUNCT
ajis02-913	394	15	without	without	ADP
ajis02-913	394	16	necessarily	necessarily	ADV
ajis02-913	394	17	understanding	understand	VERB
ajis02-913	394	18	it	it	PRON
ajis02-913	394	19	.	.	PUNCT
ajis02-913	395	1	now	now	ADV
ajis02-913	395	2	i	i	PRON
ajis02-913	395	3	understand	understand	VERB
ajis02-913	395	4	it	it	PRON
ajis02-913	395	5	as	as	ADV
ajis02-913	395	6	well	well	ADV
ajis02-913	396	1	but	but	CCONJ
ajis02-913	396	2	i	i	PRON
ajis02-913	396	3	do	do	AUX
ajis02-913	396	4	n’t	not	PART
ajis02-913	396	5	think	think	VERB
ajis02-913	396	6	that	that	PRON
ajis02-913	396	7	’s	’	VERB
ajis02-913	396	8	a	a	DET
ajis02-913	396	9	...	...	PUNCT
ajis02-913	396	10	component	component	NOUN
ajis02-913	396	11	necessarily	necessarily	ADV
ajis02-913	396	12	of	of	ADP
ajis02-913	396	13	trusting	trust	VERB
ajis02-913	396	14	and	and	CCONJ
ajis02-913	396	15	accepting	accept	VERB
ajis02-913	396	16	it	it	PRON
ajis02-913	396	17	this	this	DET
ajis02-913	396	18	respondent	respondent	NOUN
ajis02-913	396	19	discusses	discuss	VERB
ajis02-913	396	20	a	a	DET
ajis02-913	396	21	category	category	NOUN
ajis02-913	396	22	of	of	ADP
ajis02-913	396	23	customer	customer	NOUN
ajis02-913	396	24	that	that	PRON
ajis02-913	396	25	prefers	prefer	VERB
ajis02-913	396	26	to	to	ADP
ajis02-913	396	27	transactonly	transactonly	ADV
ajis02-913	396	28	,	,	PUNCT
ajis02-913	396	29	through	through	ADP
ajis02-913	396	30	technology	technology	NOUN
ajis02-913	396	31	importance	importance	NOUN
ajis02-913	396	32	of	of	ADP
ajis02-913	396	33	the	the	DET
ajis02-913	396	34	interpersonal	interpersonal	ADJ
ajis02-913	396	35	relationship	relationship	NOUN
ajis02-913	396	36	r19	r19	NOUN
ajis02-913	396	37	,	,	PUNCT
ajis02-913	396	38	decision	decision	NOUN
ajis02-913	396	39	maker	maker	NOUN
ajis02-913	396	40	the	the	DET
ajis02-913	396	41	business	business	NOUN
ajis02-913	396	42	is	be	AUX
ajis02-913	396	43	in	in	ADP
ajis02-913	396	44	a	a	DET
ajis02-913	396	45	very	very	ADV
ajis02-913	396	46	strong	strong	ADJ
ajis02-913	396	47	position	position	NOUN
ajis02-913	396	48	now	now	ADV
ajis02-913	396	49	,	,	PUNCT
ajis02-913	396	50	but	but	CCONJ
ajis02-913	396	51	that	that	PRON
ajis02-913	396	52	’s	’	VERB
ajis02-913	396	53	only	only	ADV
ajis02-913	396	54	because	because	SCONJ
ajis02-913	396	55	of	of	ADP
ajis02-913	396	56	the	the	DET
ajis02-913	396	57	support	support	NOUN
ajis02-913	396	58	of	of	ADP
ajis02-913	396	59	this	this	DET
ajis02-913	396	60	group	group	NOUN
ajis02-913	396	61	of	of	ADP
ajis02-913	396	62	people	people	NOUN
ajis02-913	396	63	back	back	ADV
ajis02-913	396	64	when	when	SCONJ
ajis02-913	396	65	we	we	PRON
ajis02-913	396	66	were	be	AUX
ajis02-913	396	67	in	in	ADP
ajis02-913	396	68	the	the	DET
ajis02-913	396	69	building	building	NOUN
ajis02-913	396	70	phase	phase	NOUN
ajis02-913	396	71	.	.	PUNCT
ajis02-913	397	1	that	that	PRON
ajis02-913	397	2	’s	’	VERB
ajis02-913	397	3	where	where	SCONJ
ajis02-913	397	4	this	this	DET
ajis02-913	397	5	real	real	ADJ
ajis02-913	397	6	loyalty	loyalty	NOUN
ajis02-913	397	7	has	have	AUX
ajis02-913	397	8	come	come	VERB
ajis02-913	397	9	from	from	ADP
ajis02-913	397	10	,	,	PUNCT
ajis02-913	398	1	i	i	PRON
ajis02-913	398	2	’d	’d	NOUN
ajis02-913	398	3	be	be	AUX
ajis02-913	398	4	very	very	ADV
ajis02-913	398	5	hesitant	hesitant	ADJ
ajis02-913	398	6	to	to	PART
ajis02-913	398	7	change	change	VERB
ajis02-913	398	8	accountants	accountant	NOUN
ajis02-913	398	9	,	,	PUNCT
ajis02-913	398	10	hesitant	hesitant	ADJ
ajis02-913	398	11	to	to	PART
ajis02-913	398	12	change	change	VERB
ajis02-913	398	13	lawyers	lawyer	NOUN
ajis02-913	398	14	,	,	PUNCT
ajis02-913	398	15	bankers	banker	NOUN
ajis02-913	398	16	.	.	PUNCT
ajis02-913	399	1	these	these	PRON
ajis02-913	399	2	are	be	AUX
ajis02-913	399	3	people	people	NOUN
ajis02-913	399	4	we	we	PRON
ajis02-913	399	5	’ve	’ve	AUX
ajis02-913	399	6	worked	work	VERB
ajis02-913	399	7	with	with	ADP
ajis02-913	399	8	and	and	CCONJ
ajis02-913	399	9	formed	form	VERB
ajis02-913	399	10	a	a	DET
ajis02-913	399	11	relationship	relationship	NOUN
ajis02-913	399	12	with	with	ADP
ajis02-913	399	13	one	one	NUM
ajis02-913	399	14	relationship	relationship	NOUN
ajis02-913	399	15	-	-	PUNCT
ajis02-913	399	16	oriented	orient	VERB
ajis02-913	399	17	customer	customer	NOUN
ajis02-913	399	18	stated	state	VERB
ajis02-913	399	19	that	that	SCONJ
ajis02-913	399	20	their	their	PRON
ajis02-913	399	21	relationship	relationship	NOUN
ajis02-913	399	22	was	be	AUX
ajis02-913	399	23	due	due	ADJ
ajis02-913	399	24	to	to	ADP
ajis02-913	399	25	an	an	DET
ajis02-913	399	26	individual	individual	NOUN
ajis02-913	399	27	within	within	ADP
ajis02-913	399	28	the	the	DET
ajis02-913	399	29	bank	bank	NOUN
ajis02-913	399	30	.	.	PUNCT
ajis02-913	400	1	this	this	PRON
ajis02-913	400	2	was	be	AUX
ajis02-913	400	3	a	a	DET
ajis02-913	400	4	common	common	ADJ
ajis02-913	400	5	perception	perception	NOUN
ajis02-913	400	6	between	between	ADP
ajis02-913	400	7	relationship	relationship	NOUN
ajis02-913	400	8	-	-	PUNCT
ajis02-913	400	9	oriented	orient	VERB
ajis02-913	400	10	customers	customer	NOUN