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ajis02-4215	www.oreilly.com	https://www.oreilly.com/library/view/creating-a-data-driven/9781492049227
ajis02-4215	www.eckerson.com	https://www.eckerson.com/register?content=intelligent-data-operations-the-next-wave-in-smart-data-ecosystems
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ajis02-4215	creativecommons.org	http://creativecommons.org/licenses/by-nc/3.0/au
ajis02-4215	doi.org	https://doi.org/10.3127/ajis.v28.4215