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THE PLACE OF MUSIC IN THE ENVIRONMENTAL & SOCIO-ECONOMIC SUSTAINABILITY OF 

NIGERIA 
 

Julius Oluwayomi OLUWADAMILARE (Ph.D) 

Department of Music, University of Ilesa, Ilesa, Osun State, Nigeria. 

E-mail:  julius_oluwadamilare@unilesa.edu.ng 

Phone Number: +2347035432411 

&  

Olaoluwa Marvelous AYOKUNMI 

Department of Music, University of Ibadan, Ibadan, Oyo State, Nigeria. 

E-mail: ayokunmiolaoluwa2016@gmail.com 

Phone Number: +2347030597017 

 

Abstract 
The Sustainable Development Goals of the United Nations Educational, Scientific and Cultural Organization 

encompass a variety of crucial aspects, including but not limited to eradicating poverty, promoting decent work 

and economic growth, creating sustainable cities and communities, and establishing peace, justice, and strong 

institutions. These goals underscore the importance of utilizing natural and human resources in a way that 

enhances human well-being and productivity, forming the foundation of sustainable development. In line with 

this philosophy, it is essential to adopt a multidisciplinary approach, as suggested by this study. Therefore, this 

research delves into the significant role that music plays in advancing Sustainable Development in Nigeria, 

focusing on various music genres selected for analysis. Through an ethnographic method and 

ethnomusicological examination of these songs, it becomes evident that music in Nigeria serves as a vital 

medium for social expression and development, seamlessly blending traditional and contemporary elements. 

Moreover, music acts as a powerful tool for raising awareness on critical issues like poverty and climate 

change, motivating community engagement and action. The music industry not only creates employment 

opportunities but also contributes to economic growth, particularly through tourism. Furthermore, by 

preserving cultural heritage and passing down traditions to future generations, music plays a pivotal role in 

ensuring a sustainable future for Nigeria. Recognizing and understanding these diverse roles that music 

assumes in addressing global challenges will significantly contribute to the achievement of Sustainable 

Development in Nigeria through multidisciplinary strategies that encompass music as a key component. 

Keywords: Socio-economic sustainability, Ethnomusicology, Ecomusicology, Music Business, Popular Music.  

 

Introduction 
Cultural and creative industries have become a major component of the world's economy in the last 30 years. 

Music, as a unique form of art, has played a critical role in promoting sustainable development. Therefore, with 

the unparalleled influence of music on people, this paper explores the great contribution made by music to the 

promotion of social, economic, and ecological balance in Nigeria, including supporting cultural and 

environmental sustainability, advocating music moderating and guiding human behavior changes towards 

sustainable consumption and lifestyles, and creating commercial values, employment, and economic growth and 

industry development.  

 

The most often quoted definition of Sustainable Development comes from the UN World Commission on 

Environment and Development which defines “sustainable development as the development that meets the 

needs of the present without compromising the ability of future generations to meet their own needs. 

Sustainable development can be seen as a social, economic, and ecological balance and which can meet the 

needs of the current generation without compromising the ability of future generations to meet their needs. In 

2015, the United Nations General Assembly passed the 2030 Agenda for Sustainable Development, which 

incorporated 17 Sustainable Development Goals (SDGs) setting up corresponding indicators. These goals are 

integrated and indivisible and balance the social, economic, and ecological development aspects, so as to 

achieve a more sustainable future. Sustainable development is a long-term development concept. Both the long-

term evolution and the short-term measures are fundamental.  

 

In the context of sustainable development, music holds the potential to inspire, inform, and unify communities 

in addressing pressing social, economic, and environmental issues. In view of this, this study aims to explore the 

great contribution made by music to promoting social, economic, and ecological balance across the globe. 

The theory of environmental sustainability is the concept of preserving natural resources for future generations 

while meeting the needs of the present. (Oluwadamilare, 2022).  It involves activities such as water treatment, 

waste reduction, pollution control, and resource conservation through renewable methods. Environmental 

https://www.sustain.ucla.edu/what-is-sustainability/
https://www.sustain.ucla.edu/what-is-sustainability/


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sustainability is a global issue that requires collaboration between various parties, including businesses, 

individuals, and governments. 

 

It is based on the idea of conducting business activities with minimal harm to the environment and preserving 

environmental assets for the future. The theory emphasizes the importance of integrated multi-disciplinary 

knowledge and decision-making for sustained economic growth. It also highlights the need for a shift from 

unlimited growth and consumption to monitored usage and savings without compromising on growth. The 

theory recognizes the significance of respecting nature, protecting natural resources, and using them reasonably 

as the basis for achieving environmental sustainability. 

 

The paper discusses the theory of environmental sustainability based on the Skolt Sami (2000) conceptions of 

nature obligations, which include reasonableness in resource use, protection of nature, and respect for nature. 

Environmental sustainability (ES) requires conducting business activities by causing the least harm to the 

environment. Care and caution must be exercised to see that natural resources are not depleted and that 

environmental assets are preserved for posterity. ES is a precondition for sustained economic growth, requiring 

integrated multi-disciplinary knowledge and decision-making. It is based on the idea of conducting business 

activities with minimal harm to the environment and preserving environmental assets for the future. The theory 

emphasizes the importance of integrated multi-disciplinary knowledge and decision-making for sustained 

economic growth.  This paper discusses the importance of environmental sustainability and identifies 

antecedents such as environmental attitude, new environmental paradigm, and pro-environmental behavior. 

For decades, Nigeria has been grappling with instability in multiple aspects of life, such as environmental, 

social, and economic challenges. In the face of these pervasive difficulties, it is imperative to develop 

sustainable solutions. Social orientation and awareness play a vital role in ensuring the sustainability of a 

society, even when it comes to generating innovative ideas. This underscores the importance of utilizing music 

as a means to foster social orientation and awareness, as well as to create employment opportunities.  

Furthermore, music has the ability to effectively communicate and engage with our surroundings, making it a 

powerful tool for promoting positive change and fostering a sense of community. Among other things, this 

paper examines the input of music business in achieving economic sustainability in Nigeria.  

 

Objectives of the study 
The main objective of this study is to examine the relevance of Music in Sustainable Development in Nigeria. 

Specifically, the objectives of the study are to: 

(a.) examine the concept of Sustainable Development Goals as it relates to music; 

(b.) assess the relevance of music in environmental sustainability; 

(c.) evaluate the role of music in social sustainability; and  

(d.) assess the viability of music business in economic sustainability in Nigeria. 

 

Research Questions 
(a.) How relevant is music in achieving sustainable development goals? 

(b.) What is the relevance of music in environmental sustainability? What role does music play in sustaining the 

environment?  

(c.) What is the role of music in enhancing social sustainability as it relates to peace, justice and strong 

institutions?  

(d.) How viable is the input of the music business in achieving economic sustainability in Nigeria? 

 

Statement of the Problem 
For decades, Nigeria has been grappling with instability in multiple aspects of life, such as environmental, 

social, and economic challenges. In the face of these pervasive difficulties, it is imperative to develop 

sustainable solutions. Social orientation and awareness play a vital role in ensuring the sustainability of a 

society, even when it comes to generating innovative ideas. This underscores the importance of utilizing music 

as a means to foster social orientation and awareness, as well as to create employment opportunities. 

Furthermore, music has the ability to effectively communicate and engage with our surroundings, making it a 

powerful tool for promoting positive change and fostering a sense of community. 

 

Methodology 
The ethnographic method used in this research involved in-depth interviews with two notable and successful 

musicians in Nigeria. These musicians were chosen based on their significant contributions to the Nigerian 

music industry and their impact on society. The interviews gatherered  valuable insights into their experiences, 

perspectives, and motivations regarding their music and its role in the development of the nation. Additionally, 

the text of two songs from the Nigerian popular music repertoire, were thoroughly analyzed. This analysis 



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focused on understanding how these songs, with their lyrical content and musical elements, contribute to the 

environmental, social, and economic sustainability in Nigeria.  

 

By employing the ethnographic method and examining both the musicians' interviews and the songs' text, this 

research gained a comprehensive understanding of the relationship between music and sustainable development 

in Nigeria. Though there are several popular musicians in Nigeria who are making remarkable achievements in 

their music career in the Nigerian Music Industry, however, only two of them were purposively selected  for this 

study because of their popularity within and outside Nigeria  as a result of the wide spread of their songs, among 

other things. The two young  popular musicians  selected are David Adeleke (Davido) and Damini Ebunoluwa 

Ogulu (Burna Boy).  

 

Environmental sustainability seeks to maintain the quality of the environment which plays an important role in 

enabling good environment for economic activities, which also leads to quality of life for the people occupying 

the environment. With reference to Sustainable Development Goal (No.11): Sustainable Cities and 

Communities, the aim of this goal is to “make cities and human settlements inclusive, safe, resilient and 

sustainable”.  

 

Clark and Button (2011) in Edvin Østergaard (2019) maintain that art is essential when it comes to promoting 

“critical inquiry of environmental awareness and sustainability” (p. 42). Also, music is recognized as an art 

which is very crucial in creating environmental awareness and sustainability.  

The power of music in getting this done can never be overemphasized in any human society. Music, often 

considered a universal language that transcends borders, has the remarkable power to inspire, unite, and bring 

about positive change. Igniting individual action is a necessary condition but it is not sufficient. In the quest for 

sustainable development, a holistic approach is essential, addressing not only economic and environmental 

factors but also the cultural and social aspects of human well-being. Laws, regulations, physical and social 

infrastructures are some of the systems that can be altered to create more favourable conditions for change. 

 

Social sustainability aims to guarantee equality and human rights, respect for the diversity of human cultures, 

religion and race, as well as preservation of cultural identity.  With reference to Sustainable Development Goals 

(No. 16): Peace, Justice and strong institutions, the goal is to “Promote peaceful and inclusive societies for 

sustainable development, provide access to justice for all and build effective , accountable and inclusive 

institutions at all levels”.  

 

Over the years several songs were used to create awareness in the society on the need for freedom, equity, 

fairness and justice. In countries where adherence to  the content and context of   such songs were allowed, 

citizens of such nations have had cause to celebrate freedom, peace and progress. 

 

Economic sustainability seeks to maintain the natural, social and human capital required for income and living 

standards. With reference to Sustainable Development Goals (No. 1 & 8): No poverty, Decent work and 

Economic growth, the goal is to “End poverty in all forms everywhere; Promote sustained, inclusive and 

sustainable economic growth, full and productive employment, and decent work for all”. The primary goal is to 

eradicate poverty in all its manifestations worldwide, ensuring that no individual or community suffers from the 

pervasive effects of financial deprivation. This includes addressing issues such as lack of access to basic 

necessities, inadequate infrastructure, and limited opportunities for economic advancement.   

 

Additionally, the emphasis is on fostering a supportive environment that promotes lasting and equitable 

economic progress, creating avenues for inclusive growth that benefit all members of society. By focusing on 

cultivating sustainable economic initiatives and promoting full employment opportunities, the objective is to 

establish a solid foundation for resilient and stable development. The ultimate aim is to create a future where 

every individual has access to dignified work, enabling them to contribute meaningfully to their communities 

and secure a prosperous future for themselves and future generations. 

 

Findings and Discussion 
The findings of this study reveal the multifaceted relevance of music in Sustainable Development as reflected in 

the subheadings listed below.  

1. Music and sustainability 
Music and sustainability are closely linked in several ways. Here are some examples: 

(a) Environmental impact of music festivals: Large-scale music festivals, often drawing massive crowds and 

featuring multiple stages and attractions, have the potential to exert a substantial environmental footprint as a 

result of high energy demands, copious waste production, and emissions from transportation infrastructure. For 



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instance, the substantial electricity consumption required to power extensive lighting and sound systems, as well 

as the numerous vendors showcasing their products and services. Additionally, the vast amount of waste 

generated by attendees, from food packaging to disposable items, contributes to the festival's overall 

environmental impact. Not to mention the carbon emissions stemming from the transportation of concertgoers to 

and from the event grounds, whether by cars, buses, or planes. 

 

Nevertheless, in response to growing concerns about sustainability and climate change, an increasing number of 

music festivals are embracing eco-conscious initiatives to mitigate their environmental impact. Among these 

measures are the implementation of renewable energy sources, such as solar panels and wind turbines, to reduce 

reliance on conventional fossil fuels. Festivals are also implementing strategies to minimize waste generation, 

such as encouraging the use of reusable containers, promoting composting practices, and partnering with 

organizations to recycle materials. Furthermore, many event organizers are advocating for eco-friendly modes of 

transportation, such as carpooling, public transit options, and bicycle parking facilities, to reduce the festival's 

carbon footprint and alleviate local traffic congestion. 

 

By incorporating these sustainable practices into their operations, music festivals are not only making positive 

strides towards environmental stewardship but also setting a precedent for other large-scale events to follow 

suit. In doing so, they are demonstrating that entertainment and conservation can go hand in hand, creating a 

more environmentally responsible and enjoyable experience for attendees and communities alike. 

(b) Sustainable instrument-making: In the ever-evolving world of music and craftsmanship, a growing 

number of musicians and skilled instrument-makers are actively exploring innovative approaches to create 

musical instruments that are not only harmonious to the ears but also gentle on the environment. By delving into 

the realm of sustainable materials and adopting eco-friendly practices, these dedicated individuals are striving to 

significantly minimize the environmental footprint associated with the production of musical instruments. 

Within this intricate process, they are meticulously selecting materials that are renewable, recyclable, or 

biodegradable, thereby fostering a more sustainable and ethically conscious approach to instrument creation. 

This conscious shift towards sustainability is not merely a trend but a profound commitment to fostering a 

greener future for the music industry, where the harmony of melodies intertwines with the harmony of nature.  

As this movement gains momentum, it highlights the intersection of artistry and environmental stewardship, 

showcasing that creativity can flourish in synergy with sustainable practices. Through their pioneering efforts, 

these musicians and artisans are shaping a new narrative in the realm of instrument crafting, one that celebrates 

innovation, creativity, and the profound beauty of creating music in harmony with the planet. 

(c) Music for environmental awareness: Music, a universal language (universal phenomenon of 

communicating to people) with the ability to deeply resonate with people's hearts and minds, has played a 

crucial role in driving awareness on environmental matters and advancing the sustainability movement over the 

decades. Through the emotive power of their music, countless artists have committed themselves to sparking a 

sense of urgency and empathy in audiences, encouraging them to take a stand and support various 

environmental causes. These musicians harness the captivating nature of their art to not only entertain but also 

educate and raise consciousness regarding the pressing need to protect our planet's fragile ecosystems and 

natural resources. By channeling their creative expression into messages of environmental stewardship, they 

effectively bridge the gap between the public and complex sustainability issues, fostering a sense of shared 

responsibility and collective action. As advocates for a greener future, these artists use their platform to amplify 

the voices of environmental campaigners and organizations, amplifying the calls for sustainable living and 

conservation practices.  

In a world where environmental concerns are increasingly urgent, music stands as a potent force for mobilizing 

communities and galvanizing support for positive change. Ultimately, the fusion of music and environmental 

activism paves the way for a harmonious collaboration between art and advocacy, uniting individuals worldwide 

in a common goal of safeguarding the planet for future generations. 

(d) Sustainable music consumption: The way in which we choose to consume music plays a crucial role in 

shaping our environmental footprint. The rise in popularity of streaming services has markedly increased the 

carbon emissions associated with our music consumption habits. This is primarily attributed to the substantial 

amount of energy demanded by data centers that store and process the vast quantities of music data being 

streamed, as well as the energy required to transmit this data seamlessly to users worldwide. Consequently, the 

environmental implications of our music consumption extend far beyond the enjoyment of our favorite tunes 

and touch upon the broader sustainability challenges faced by the technology industry. As we delve deeper into 

the digital age, it becomes increasingly imperative to consider the environmental costs of our online activities 

and strike a balance between technological advancements and ecological preservation. By being mindful of the 

energy-intensive nature of music streaming services and exploring alternative ways to access music that are 

more in harmony with the planet, we can collectively work towards a greener future where our love for music 

harmonizes with our commitment to environmental stewardship. 



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(e) Music and sustainable communities: Music, with its universal language and ability to evoke emotions and 

memories, can serve as a powerful tool in fostering connections and creating a sense of belonging within 

communities. By bringing people together through shared experiences and cultural expressions, music plays a 

pivotal role in strengthening social ties and promoting unity among diverse groups of individuals. This sense of 

community, nurtured by music, is crucial for advancing initiatives that aim to uphold sustainability and 

encourage environmental stewardship.  

Through collaborative efforts and collective actions inspired by the harmonious melodies and rhythms of music, 

communities can work towards creating a more sustainable future for the planet. The collective spirit and sense 

of purpose instilled by music can mobilize individuals to take environmentally conscious actions and embrace 

practices that promote the well-being of the Earth. In this way, music not only enriches the cultural fabric of 

societies but also empowers communities to come together in support of environmental causes and sustainable 

practices. The shared passion for music can serve as a foundation for fostering a sense of environmental 

responsibility and motivating communities to engage in efforts that contribute to the preservation of the natural 

world for present and future generations. Thus, by leveraging the unifying power of music, communities can 

strengthen their connections, promote sustainable living practices, and actively participate in environmental 

conservation efforts to protect the planet for years to come. 

 

2. Music and Environment  
Also, the connection between music and the environment is fascinating. Here are some ways music intersects 

with the environment: 

(a) Environmental inspiration: Nature has long been a source of inspiration for musicians, from classical 

composers like Vivaldi to modern artists like Radiohead. 

(b) Ecological messages: Many artists use their music to raise awareness about environmental issues, such as 

climate change, conservation, and sustainability. 

(c) Instrument materials: Musical instruments are often made from natural materials like wood, bamboo, and 

animal products, which can have environmental implications. 

(d) Music production's carbon footprint: The music industry has a significant carbon footprint, from 

recording and production to touring and live performances. 

(e) Sonic ecology: The interdisciplinary field of environmental acoustics delves deep into exploring the intricate 

relationship between sound and the surrounding environment. It seeks to understand how various sounds, both 

natural and man-made, interact with ecosystems, and how these acoustic elements can influence the overall 

health and balance of natural environments. One of the key areas of focus within this field is the detrimental 

effects of noise pollution on ecosystems. Noise pollution, often generated by human activities such as 

transportation, industrial operations, and urban development, can disrupt the natural soundscape of an 

environment, affecting the behavior, communication, and overall well-being of its inhabitants. Through research 

and analysis, environmental acousticians aim to uncover the specific ways in which noise pollution alters 

ecological dynamics, impacts wildlife habitats, and ultimately threatens biodiversity. By investigating the 

intricate web of interactions between sound and the environment, this field not only sheds light on the current 

challenges posed by noise pollution but also offers valuable insights for developing effective mitigation 

strategies and promoting sound management practices to safeguard the auditory landscapes of our planet. 

(f) Music for conservation: Music has proven to be a powerful tool in promoting conservation initiatives by 

demonstrating its capacity to inspire positive change and raise awareness on pressing environmental issues. 

Through various means, including benefit concerts that aim to raise funds for conservation projects, the release 

of eco-themed albums that shed light on sustainability efforts, and partnerships with environmental 

organizations to amplify their important messages, the music industry has played a vital role in fostering a 

deeper connection between art and the natural world. These collaborative efforts not only help generate much-

needed support for conservation causes but also serve as a bridge to engage a broader audience in meaningful 

discussions about the urgent need to protect our planet's precious ecosystems. By harnessing the universal 

language of music, artists and music enthusiasts alike have joined forces to champion these critical 

environmental causes, harnessing the emotive power of melodies and lyrics to drive real change and create a 

lasting impact on the world around us. Through such initiatives, the potential for music to serve as a catalyst for 

positive environmental action continues to grow, demonstrating the profound influence that artistic expression 

can have in driving forward the global conversation on conservation and sustainability. 

(g) Environmental soundscapes: Music, through the clever integration of natural sounds such as field 

recordings, has the unique ability to transport listeners into immersive sonic landscapes that not only captivate 

the senses but also foster a deep sense of connection to the environment. By seamlessly blending these organic 

elements into compositions, musicians are able to evoke the tranquil rustling of leaves, the gentle patter of 

raindrops, or the melodic chirping of birds, thereby offering listeners a vivid auditory journey through nature's 

diverse tapestry. Through this harmonious combination, music becomes a powerful tool that not only entertains 

but also educates, shedding light on the beauty and intricacies of the natural world. 



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Furthermore, the use of natural sounds in music serves as a compelling way to raise awareness about 

environmental issues and encourage a greater appreciation for our fragile ecosystems. By incorporating these 

sounds into their work, composers can create textured sonic experiences that remind audiences of the 

importance of preserving and protecting the planet's biodiversity. This approach not only adds depth and 

richness to musical compositions but also serves as a poignant reminder of the interconnectedness between 

humanity and the environment. 

In essence, the incorporation of natural sounds in music transcends mere auditory pleasure, serving as a catalyst 

for introspection, contemplation, and a renewed sense of environmental stewardship. Through this innovative 

approach, musicians can craft ethereal soundscapes that not only entertain and inspire but also provoke thought 

and nurture a deeper connection with the world around us. 

(h) Sustainable music practices: In recent years, there has been a noticeable shift in the way that artists and 

industry professionals approach their work, with a growing emphasis on embracing eco-friendly practices that 

benefit both the environment and the community. This transformation is evident in the increasing adoption of 

sustainable alternatives, such as implementing renewable energy sources, actively working to decrease waste 

production, and advocating for sustainable touring methods.  

By prioritizing these environmentally conscious measures, the music industry is not only reducing its carbon 

footprint but also setting a positive example for fans and fellow colleagues. This movement towards 

sustainability reflects a broader recognition of the interconnectedness of art and the environment, highlighting 

the responsibility that creative individuals and businesses have in ensuring a more sustainable future. As more 

and more artists and industry professionals join this green revolution, the impact of their combined efforts 

becomes increasingly significant, inspiring positive change within the industry and beyond. Through their 

commitment to eco-friendly practices, these leaders are reshaping the cultural landscape, fostering a more 

sustainable and environmentally conscious approach to creativity and entertainment. 

 

3. Music and Economic Stability 
Furthermore, music plays a significant role in economic sustainability in several ways: 

(a) Job creation: The music industry generates employment opportunities in various fields, such as 

performance, production, management, and education. 

(b) Local economic growth: Music events, festivals, and concerts can boost local economies through tourism, 

hospitality, and merchandise sales. 

(c) Cultural export: Music is a valuable cultural export, generating revenue and promoting national identity. 

(d) Music tourism: Fans travel to attend concerts and festivals, supporting local businesses and economies. 

(e) Royalties and licensing: Musicians earn income from royalties and licensing fees, contributing to their 

economic stability. 

(f) Music education: Music schools and programs create jobs and stimulate local economies. 

(g) Creative industries: Music is a key component of the creative industries, driving innovation and economic 

growth. 

(h) Brand partnerships: Music partnerships with brands can generate revenue and support economic 

sustainability. 

(i) Digital music economy: Streaming services and online platforms have transformed the music economy, 

creating new revenue streams. 

(j) Social entrepreneurship: Music has the remarkable ability to serve as a powerful catalyst for social 

entrepreneurship, providing a platform for artists and communities to mobilize and collaborate towards effecting 

positive change in society. By harnessing the emotive and unifying nature of music, artists are able to not only 

express their creativity but also connect with their audiences on a deeper level, fostering a sense of collective 

empowerment and purpose. This enables them to tackle pressing social issues and drive meaningful initiatives 

that aim to address systemic challenges and disparities.  

Moreover, the collaborative and communal aspects of music-making allow for the cultivation of networks and 

partnerships that can amplify the impact of social entrepreneurship efforts, creating a ripple effect that extends 

far beyond individual endeavors. Through music, artists and communities are able to leverage their talents and 

resources to spark conversations, inspire action, and ultimately contribute to building more inclusive and 

sustainable societies. In essence, music becomes a dynamic force that propels positive social transformation, 

allowing individuals to channel their creativity and passion towards creating a better world for themselves and 

future generations. 

 

Music and Cultural Preservation 

In Nigeria, music plays a pivotal role in cultural preservation and promotion, serving as a crucial component in 

the quest for sustainable development. By embedding traditional values, histories, and languages into melodies 

and rhythms, Nigerian music not only entertains but also educates new generations about their rich heritage. 



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This cultural preservation is vital as it ensures that the diverse traditions of over 250 ethnic groups are not lost 

amidst globalization and modernization. 

 

For instance, genres such as Juju, Highlife, and Fuji encapsulate the stories and wisdom of communities, 

fostering a sense of identity and continuity. Trending popular music artists such as Tiwa and her contemporaries 

sometimes incorporate elements and themes of these indigenous genres into their music.  Music provides a 

platform for intergenerational dialogue, where older and younger generations can connect and exchange 

knowledge, fostering social cohesion and unity essential for sustainable development. Traditional music, with its 

emphasis on storytelling and oral history, serves as an archive of cultural knowledge that is indispensable for 

maintaining cultural diversity and resilience. This diversity contributes to social stability and offers a foundation 

for creative industries that can drive economic growth. 

 

Furthermore, Nigerian music often addresses social issues, advocating for change and raising awareness about 

topics such as corruption, inequality, and environmental challenges. By promoting messages of peace and 

collaboration, it bridges cultural gaps and inspires collective action towards sustainable practices, demonstrating 

how cultural preservation through music can enhance the holistic development of society. 

 

Some Nigerian Popular Musicians 
There are a number of well-to-do and celebrated musicians in Nigeria. Here are some of the most successful 

musicians in Nigeria: 

- Burna Boy: A Nigerian rapper, singer, and songwriter who won the Grammy award for the Best World Music 

Album in 2021. 

- Wizkid: A Nigerian singer and songwriter who has collaborated with international artists like Drake, Rihanna, 

Chris Brown, Akon, Beyonce, and Justin Bieber. 

- Davido: A Nigerian-American singer, songwriter, and producer who has collaborated with international acts 

like Akon, Chris Brown, Nicki Minaj, Nas, Lil Baby, and Young Thug. 

- Tiwa Savage: A British Nigerian songwriter, singer, and actress who has signed endorsement deals with big 

brands like MTN Nigeria, Maggi, Pepsi, and Forte Oil. 

- Yemi Alade: A Nigerian Afropop songwriter, singer, activist, and actress who has bagged several 

endorsements deals with prominent brands like Hollandia Yoghurt, Maybelline, Shell Oil, Luc Bellaire, and Glo 

Nigeria. 

- Olamide: A Nigerian Hip-hop singer and recording artist who has been nominated severally and has won 

music awards like Multiple Nigeria Entertainment Awards and the headies awards. 

- Timaya: A Nigerian singer and songwriter who is known as the sole founder of the South-South Hip-hop 

group “Dem Mama Soldiers”. 

- Phyno: A Nigerian singer, rapper, record producer, and songwriter who is widely known for rapping in his 

mother tongue which is the “Igbo Language”. 

- Adekunle Gold: A Nigerian singer, Graphic designer, and songwriter who released a hit single titled “Sade” in 

2014. 

- Kiss Daniel: A Nigerian recording artist, entertainer, and performer best known for his hit single titled Woju 

and his acclaimed hit song “Yeba”. 

 

David Adeleke (Davido)  
David Adedeji Adeleke, better known as Davido, is a Nigerian singer, songwriter, and record producer. He 

made his music debut as a member of the music group KB International. Davido rose to fame after releasing 

"Dami Duro", the second single from his debut studio album Omo Baba Olowo (2012). He signed a record deal 

with Sony Music and founded the record label Davido Music Worldwide (DMW). Davido released his second 

studio album A Good Time in November 2019. 

Davido released several successful singles in 2013 and 2014, including "Gobe", "Skelewu", "One of a Kind", 

"Aye", "Tchelete (Goodlife)", "Africa Rising", "Fans Mi", and "The Baddest". Each song was produced by 

different artists and featured guest artists such as Shizzi, Puffy Tee, and Meek Mill. Davido was supported with 

two music videos, with the first directed by Sesan and the second by Moe Musa. The song was ranked fifth on 

Premium Times' list of the top 10 songs of 2013 and featured cameo appearances from Oskido and Uhuru. He 

signed a record deal with Sony Music Worldwide Records in May 2016, which allows him to release his music 

on their label. The album was initially scheduled for release in June 2015 but was delayed due to an unnamed 

corporation's interest in distributing it. He also collaborated with Mi Casa, Lola Rae, Sarkodie, Diamond 

Platnumz, and Tiwa Savage on a song for DStv's campaign to inspire community-based social investment 

projects. 

Davido won Best African Act at the 2017 MOBO Awards. He released "If" on February 17, 2017, which was 

certified diamond and won Best Pop Single and Song of the Year. "Fall" was certified platinum and became the 



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longest-charting Nigerian pop song in Billboard history. Davido released "Assurance" on April 30, 2018, which 

samples Paw Paw's "Biggie Biggie". He sold out the O2 Brixton Academy venue, performing several songs 

including "Gobe", "Fans Mi", "Skelewu", "If", "Fall", and "Fia". 

 

Damini Ebunoluwa Ogulu (Burna Boy) 
Damini Ebunoluwa Ogulu, better known as Burna Boy, is a renowned Nigerian singer, songwriter, and record 

producer. He burst into the music scene in 2012 with his smash hit “Like to Party,” which served as the flagship 

track on his debut album, “L.I.F.E.” Some of his other notable songs include “Tonight” and “Run My Race.” 

Burna Boy is a Nigerian singer, songwriter, and record producer known for his unique blend of dancehall, 

reggae, afrobeat, and pop. He burst into the music scene in 2012 with his smash hit, “Like to Party,” which 

served as the flagship track on his debut album. Burna Boy was born in Ahoada, Rivers State, Nigeria, and his 

educational journey began at Montessori International School for primary education. He studied Media 

Communications and Culture at Oxford Brookes University from 2009 to 2010. His family includes his father, 

mother, and two sisters, Nissi and Ronami. He is currently unmarried and has been in a romantic relationship 

with Stefflon Don, Princess Shyngle, and Jo Pearl. His estimated net worth stands at $17 million due to his 

flourishing music career, lucrative endorsements, and wise investments. 

 

Textual Analysis 

Table 1: Presentation of the text “Ema ma doro mo”  by Jimoh Aliyu and the English translation. 

‘Ema ma doro mo’ is the theme song in a Yoruba Epic movie of Jimoh Aliu titled Arelu is used as a thematic 

material in Ayokunmi Olaoluwa’s choral arrangement titled ‘Rere lope’ 

Text Translation 

Ema ma doro mo Don’t be cruel again 

Ema se o, iwa ika Don’t do it, cruelty 

Ema se o, ika o da Don’t do it, it’s not good 

Ema se o Don’t do it 

 

This music condemns social ills, such as wickedness, cruelty, mercilessness and all sorts of inhumane attitudes 

among the people of our society. The tone of the texts sends a strong, firm and caution to stop whatever 

practices that can be harmful to people around us. This music pinpoints the presence of unfair and cruel society 

and thereby giving a proper social orientation to desist from such unkind acts. Music with such content has the 

potency of shaping the perspective of the people of any given society. 

 

Table 2: Presentation of the text “E se rere” by Orlando Owoh and the English translation. 

Furthermore, in the same vein, Orlando Owoh  during his days sang ‘E se rere’. 

Text Translation 

E se rere e, e se rere Do good, oh, do good 

E se rere, ko bale ye wa o Do good, so that it might be well with us 

        

This popular music also shows the state of a society where is vise is celebrated. The music is then satirical as it 

condemns social ills and encourages everyone to do well. The voice of the music sends a message of caution to 

evil doers in the society to disengage from such acts. It equally establishes the benefit of doing well; “…do well, 

so that it might be well with us”.  

 

Conclusion and Recommendations 
This article delves into the critical importance of environmental sustainability and its underlying factors, 

encompassing pro-environmental behavior, the emergence of a new ecological paradigm, and individuals' 

environmental attitudes as revelected through music in this research. The research findings emphasized that 

Sustainable Development in Nigeria could be significantly enhanced by recognizing the pivotal role that music 

plays in addressing global challenges. As a result, it is strongly asserted in this paper that achieving these 

objectives is not only plausible but also quite achievable through the adoption of comprehensive 

multidisciplinary strategies, with music serving as a key component among these approaches. Expanding on the 

interconnected relationship between environmental sustainability and various aspects of societal behavior and 

perception, this study sheds light on the intricate web of influences that can shape and enhance sustainable 

practices.  

 

By acknowledging the intricate interplay between individual actions and systemic change, the potential 

transformative power of integrating music into sustainability efforts becomes even more apparent. Thus, the 

integration of music into the discourse surrounding Sustainable Development in Nigeria is not only a feasible 

approach but also a strategic one that can leverage the emotive and communicative power of music to foster 



AWKA JOURNAL OF RESEARCH IN MUSIC AND THE ARTS (VOLUME 17 ISSUE  2, NOV, 2024) 

 

37 
 

greater awareness and engagement. Through a holistic and interdisciplinary lens, this paper asserts that 

harnessing the diverse influences of music can catalyze positive change and propel Nigeria towards a more 

sustainable future. 

 

References 
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Clark and Button (2011) in Østergaard, E. (2019). Music and sustainability education – a contradiction?. Acta 

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Itkonen, P. (2022). Environmental Sustainability Generated by the Views of the Skolt Sami and Gregory 

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https://www.jef.ee/index.php/journal/article/view/470 

Nigerian Music: A Cultural Heritage. (2024, June 12). Retrieved  from https://disciplines.ng/music-cultural-

heritage/ 

Sulphey, M. M./AlKahtani, Nassar Saad et. al. (2023). New Environmental Paradigm, Environmental Attitude, 

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Oluwadamilare, J.O. (2022). Relevance Of Music Education in Peace Building and National Security In Nigeria. 

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https://www.jef.ee/index.php/journal/article/view/470
https://disciplines.ng/music-cultural-heritage/
https://disciplines.ng/music-cultural-heritage/
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https://www.researchgate.net/publication/335742986%20Music%20and%20sustainability%20education%20-%20a%20contradiction
https://pillarnonprofit.ca/news/harmonizing-progress-crucial-role-music-achieving%20sustainable-development

