id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-138	Bekh, Kateryna	A COMPANY’S MARKETING MIX IN TERMS OF GLOCAL MARKETING	2016	6	.pdf	application/pdf	4008	254	53	The purpose of the paper is to sum up the theoretical foundations of glocal marketing and the peculiarities of display of such marketing on the example of marketing mix of Mondelēz International. The analysis of different sources of information as well as the research of marketing mix confirms with specific examples that Mondelēz International uses glocal marketing.	cache/issue-138.pdf	txt/issue-138.txt