id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-170	Bulkot, Oksana; Pashchuk, Lidia	MANAGING ECONOMIC EFFECTIVENESS OF MARKETING IN TRANSNATIONAL COMPANIES	2017	7	.pdf	application/pdf	4063	186	37	Using the quantitative method of estimation of marketing effectiveness results by constructing a mathematical model, we can assess the cost-effectiveness of marketing activities. Marketing effectiveness indicators provide a weighty addition to traditional indicators of financial stability estimation of TNCs.	cache/issue-170.pdf	txt/issue-170.txt