id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-18	Kislov, Denis; Horobei, Yevgenia	ADVERTISING AGENCY MARKETING MANAGEMENT	2016	7	.pdf	application/pdf	5140	233	45	In advertising agency marketing management, a very important role is played by its head, his/her charisma and leadership qualities. One of the tools is the use of non-standard approaches to management of advertising agencies, which under certain conditions makes it possible to improve the situation and to bring the agency to a new higher level as well as to improve the efficiency of its functioning in the conditions of transformational economy of Ukraine.	cache/issue-18.pdf	txt/issue-18.txt