id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-191	Zhurylo, Victoria; Prygara, Olga	INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE	2017	9	.pdf	application/pdf	5653	241	39	Key words: high-tech goods, consumer motives, type of consumer behaviour, communicative influence, strategies of marketing communication. To reach the purpose of this research, the following tasks are set and accomplished: 1) to identify the peculiarities of consumer motivation and consumer behaviour in Ukrainian high-tech goods market; 2) to create the target consumers profiles; 3) to develop a classification of consumers behaviour based on motivational peculiarities of their market behaviour; 4) to explain the specific features of communicative influence of every type of consumer behaviour.	cache/issue-191.pdf	txt/issue-191.txt