id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-1927	Kovpak, Viktoriia; Lebid, Nataliia	CREATIVE INDUSTRIES AS A MECHANISM OF CREATIVE ECONOMY AND STRATEGIC COMMUNICATIONS	2022	8	.pdf	application/pdf	5288	193	36	The purpose of the scientific work is to analyze the tools of Ukrainian creative industries that contribute to the production of a new cultural product or service, have a semantic load, are a resource for strategic communications and increase the potential of the creative economy in martial law (on the examples of successful Ukrainian cases of creative industries in the crisis period). In a period of crisis – namely, a pandemic and martial law – the economy is transforming into a system where the main driving forces are the exchange of knowledge, its mutual evaluation, where creativity and creative industries play a significant role, which ultimately form the creative economy, which economist and sociologist Richard Florida called the new economic era of the 21st century.	cache/issue-1927.pdf	txt/issue-1927.txt