id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-1973	Pilelienė, Lina; H. Alsharif, Ahmed; Bader Alharbi, Ibrahim	SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING	2022	12	.pdf	application/pdf	6770	388	52	NM research is useful for the academic and professional world to improve traditional marketing research such as advertising research (Fortunato et al., 2014). Table 3 shows that three countries are key players in NM advertising research, namely Spain, Italy and the United States, with these countries accounting for almost more than 60% of the total number of publications, suggesting that these countries play a significant role in strengthening NM advertising research.	cache/issue-1973.pdf	txt/issue-1973.txt