id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-1996	Shkoda, Tetiana; Savych, Oleksandr	TRANSFORMATION OF MARKETING IN WARTIME AND POSTWAR	2022	8	.pdf	application/pdf	4672	232	47	In this regard, it is important to diagnose the problems in the practice of marketing activities of Ukrainian business representatives in connection with Russia's military aggression by identifying the causes of marketing transformation and developing recommendations for improving marketing policy and increasing the future profitability of doing business. In accordance with the formulated problem of the presence of serious challenges for doing business because of the war in Ukraine significantly affects the transformation of marketing, the following hypotheses are put forward: – Н1 – representatives of business in Ukraine in wartime use limited marketing tools, which worsens the prospects of its transformation in the direction of profitability growth; – Н2 – business relocation is not a serious factor in the revival of marketing activity during the war; – Н3 – the ability to work with the loyalty of existing customers and attract new customers is a problem area of business marketing activities in wartime; – Н4 – the cause of business problems in wartime is seen as the war itself, and the problem is the lack of an effective marketing strategy.	cache/issue-1996.pdf	txt/issue-1996.txt