id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-2136	Kovalchuk, Svitlana; Perevozova, Iryna; Kobets, Dmytro	EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION	2023	9	.pdf	application/pdf	6036	281	52	min r max f max r min r j p kj j p kj j p kj j p k � � � � � � � � � � � � � � � 1 1 1 1 1 2 1 2, , , , jj� � � � � � � � � � � � � � � � �1 1 2 1 21 1 1p r p r min r j p kj j p kj j p kj , � � � � � � � � � � � � � � � � � �2 1 2 3 21 1 1 1 min r max f max r p r j p kj j p kj j p kj j p , , , kkj (9) The most effective variant of branding according to Hurwicz criterion is: Branding* Gur Branding � � � � � � � � � � � � arg max max r m k k n j p kj 1 1 2 1 21, iin r j p kj � � �� � � � � � � 1, � � � � � �� �� � � � � arg max max r min r k k n j p kj j p kj Branding 1 1 1, , , (10) where the multiplier 1/2 is excluded here because it does not affect the branding variant at which the maximum is achieved (Voloshyn, 2010).	cache/issue-2136.pdf	txt/issue-2136.txt