id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-2209	Kovpak, Viktoriia; Lebid, Nataliia; Vasylchuk, Hennadii	THE POTENTIAL OF THE EXPERIENCE ECONOMY IN DEVELOPING EFFECTIVE COMMUNICATIONS IN CIVIL SOCIETY	2023	9	.pdf	application/pdf	5819	215	41	The purpose of the research is to analyse a package of economic proposals and strategies for achieving the progress of economic value, i.e., the implementation of the concept of experience economy, which in the context of war becomes a means of effective communication in the context of the request of responsible business of civil society to actualise the value of national economic identification. The Four Spheres of Experience model, which defines four spheres of experience value: entertainment, cognitive, escapist and aesthetic, is most effective when it hits the intersection of these spheres and thus implements the concept of flow, the so-called optimal experience – full immersion in life (according to Mihaly Csikszentmi- halyi), so if this intersection is achieved, business becomes a means of mass effective communication with customers (Figure 2):	cache/issue-2209.pdf	txt/issue-2209.txt