id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-23	Malyuk, Svitlana	METHODS OF DETERMINATION THE INTERIOR POTENTIAL OF ENTERPRISE IN MAKING STRATEGICAL ASSORTMENT DECISIONS	2016	6	.pdf	application/pdf	5152	219	61	The results of questionnaire showed that the main criteria of the characteristics of the internal potential of the company are: primary phases of the life cycle of the goods (were determined on the basis of the matrix Market growth – Market Share); prospects of producing the assortment groups of goods (calculated using the integral coefficient of goods assortment); changes in sales amount (described by trigonometric dependencies); degree of the goods assortment realization (evaluated using the coefficient of realization); assortments balance according to the Pareto rule (based on the Pareto rule, as well as expert survey); the level of liquidity and solvency of the company (calculated using the absolute liquidity ratio). The level of realization of goods assortments of the enterprise To our mind, firstly, the levels of realization of goods assortments of the enterprise represent markets demand on the enterprises production, and also characterize sales amount and output for the assortment position of the enterprise.	cache/issue-23.pdf	txt/issue-23.txt