id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-2487	Vovk, Volodymyr; Deli, Viktoriia; Selikhov, Serhii	PECULIARITIES OF THE APPLICATION OF EVENTS IN THE MARKETING TOOLS SYSTEM IN UKRAINE	2024	7	.pdf	application/pdf	4664	247	42	The history of event marketing goes back centuries, but only in the last 30 years has it become an independent method of marketing communication, accompanied by an annual increase in the number of marketing events. The implementation of technology in event marketing, whereby companies invest in events and utilise technology to create memorable experiences for customers and facilitate long-term growth, represents a significant trend.	cache/issue-2487.pdf	txt/issue-2487.txt