id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-2502	Mykhaylyna, Diana; Rogovska-Ischuk, Iryna; Kyfyak, Viktoriia	FINANCIAL MARKET’S ROLE IN DETERMINING THE VALUE OF INTERNATIONAL BUSINESS INTANGIBLE ASSETS	2024	11	.pdf	application/pdf	7311	329	41	As humanity moves into the era of digital technologies and the knowledge economy, the importance of intangible assets in the global economy and international business has been increasingly recognised. Amid the forced virtual communication resulting from the lingering effects of the COVID-19 pandemic, as well as the social conflicts and cyber-attacks associated with Russia's hybrid war in Ukraine, the value of intangible assets such as reputation, investor and customer loyalty, consumer data, branding, intellectual expertise and copyrights has taken on new importance and relevance.	cache/issue-2502.pdf	txt/issue-2502.txt