id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-2591	Zalizniuk, Viktoriia; Nozhovnik, Oleh	EXPRESS METHOD FOR CALCULATING GROSS MARGIN IN E-COMMERCE: A PRACTICAL APPROACH	2024	10	.pdf	application/pdf	7201	347	43	To illustrate, an online fashion retailer may utilise the method to evaluate the influence of price increases on gross margin during seasonal promotions. Keywords: express method of calculating gross margin, average order value (AOV), e-commerce profitability, small and medium-sized enterprises (SMEs), pricing strategies in online retail.	cache/issue-2591.pdf	txt/issue-2591.txt