id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-272	Hryshyna, Nataliia; Khmarska, Iryna	THE CONCEPTUAL BASIS FOR THE DEVELOPMENT OF SMALL BUSINESS POTENTIAL IN THE REGION	2017	6	.pdf	application/pdf	3655	127	25	The use of the proposed methodological approach to the substantiation of directions for developing small business potential will determine possibility and probability of selecting necessary measures to improve certain of its structural elements and their consideration in the development of small business development programs, the selection of sources of its financing, which should facilitate the intensification of business activity as an important factor of flexibility of the regional economy, ensuring competitive activities, capable of becoming a foundation for the renovation of economic growth. Thus, among the main methodological principles for the formation of such a model, the following should be noted: ‒ the principle of recognition of the priority of entrepreneurial activity and its subordination to solving problems of sustainable development, implementation of an innovative model of economic development; ‒ the principle of ensuring an integrated system approach, according to which the system of support for SBP development should be an appropriate socio- economic system of goals, tasks, means, and rules for their achievement, conditions of implementation, etc.; ‒ the principle of using the general theory of management, which will allow regulating the sequence of actions and performers of tasks defined for the formation and implementation of the strategy for the development of SBP in the medium and long term; ‒ the principle of flexibility, which involves taking into account multivariate forecasts of the development of individual components of business potential under the influence of changes in the external and internal environment; ‒ the principle of reconciling goals of the state and small business in the direction of intensifying innovation and investment processes, reducing costs, and using resource-saving technologies, focusing on the intensive type of development of large, medium, and small businesses; ‒ the principle of marketing direction of the model for segmentation of the business sector, which will facilitate the effective implementation of measures to support and regulate entrepreneurship.	cache/issue-272.pdf	txt/issue-272.txt