id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-287	Tkachenko, Volodymyr	FORMATION OF MARKETING MANAGEMENT SYSTEM OF THE ENTERPRISE	2017	6	.pdf	application/pdf	3732	121	22	The paper uses the following methods and approaches to research: marketing approach, abstract-logical approach used in the study of theoretical and methodological foundations of interaction management, analysis of theoretical approaches to the formation of a management system for marketing activities of enterprise, inductive and deductive (used in determining factors influencing the formation of a management system for marketing activities of enterprise), systematization and generalization (to clarify the concept of “marketing management”), methods of science abstraction (to form a system of indicators characterizing the efficiency of enterprise marketing management). In order to achieve the purpose of the study, the following tasks are set and solved: to substantiate theoretical and methodological foundations of the formation of the management system of marketing activity of enterprise, to specify components of this system, and to identify types of links between the components of the management system of marketing activity of enterprise and the factors influencing it and its efficiency, to determine composition of indicators of efficiency of marketing management system of enterprise.	cache/issue-287.pdf	txt/issue-287.txt