id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-407	Fayvishenko, Diana	FORMATION OF BRAND POSITIONING STRATEGY	2018	4	.pdf	application/pdf	3110	152	40	The key to developing brand positioning and ensuring the successful outcome is an adherence to certain principles. Stages of development and introduction of brand positioning Note that today neither the scientific literature nor marketing practice has a justification for the development of brand positioning.	cache/issue-407.pdf	txt/issue-407.txt