id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-482	Halunko, Valentyn; Kurkova, Kseniia; Oksin, Vitalii	METHODS OF ASSESSING THE EFFICIENCY OF INTERNET MARKETING COMMUNICATIONS	2018	11	.pdf	application/pdf	6559	274	34	In Internet marketing communications, preconditions for estimating the time budget, general stay in the network, implementation of specific behavioural scenarios of the full-fledged functioning of the user as a representative of the target audience, including through various devices and due to multimedia character, are formed. Key words: Internet marketing communications, interactivity, marketing activities, media market, media budget, CPM models, audience selection algorithms, economic efficiency.	cache/issue-482.pdf	txt/issue-482.txt