id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-610	Natorina, Alona	THE ADAPTIVE MANAGEMENT SYSTEM OF MARKETING COMMODITY POLICY*	2019	6	.pdf	application/pdf	3894	142	22	Based on the results of the research conducted, the author has developed a conceptual model of adaptive system of management of marketing commodity policy of online retailers, the main goal of which is to form adaptive management system of marketing commodity policy of online retailers as a central reference point in the identification of marketing commodity strategy needed to be implemented, which mostly influences long-term sustainable functioning of online retailers in the market by means of the fullest satisfaction of typical demands, needs, and preferences of the target audience and occasional online buyers along with irrational online orders. Mechanism of adaptive management of marketing commodity policy of online retailers is proposed that is oriented to revealing the integrity of the process in the context of permanent changes in the market situation; is directed to providing a high-quality level of management of online activity of retailers.	cache/issue-610.pdf	txt/issue-610.txt