id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
issue-653	Raiko, Diana; Cherepanova, Viktoriia	CREATION OF THE IMAGE AND BRAND OF THE ENTERPRISE ON THE BASIS OF MARKETING AS A PHILOSOPHY OF MANAGEMENT	2019	15	.pdf	application/pdf	7998	239	24	The theoretical analysis of the existing ones allows drawing the following conclusions: enterprise image and brand play an equally important role in the context of the competitiveness of enterprises in terms of diversification of business activities; image improvement and brand promotion of the enterprise are carried out by means of marketing communications mix; enterprise image is a part of enterprise brand. Enterprise image, measures of informational and emotional influence on target consumer audiences Source: developed by the authors selection in the company should be tested on potential consumers of the product.	cache/issue-653.pdf	txt/issue-653.txt