id sid eid entity type issue-191 1 1 baltic journal of economic ORG issue-191 1 2 4 CARDINAL issue-191 2 1 3 CARDINAL issue-191 2 2 3 CARDINAL issue-191 2 3 2017 CARDINAL issue-191 2 4 ukraine victoria GPE issue-191 2 5 olga prygara2 taras shevchenko PERSON issue-191 2 6 national university of kyiv ORG issue-191 2 7 ukraine GPE issue-191 5 1 ukrainian NORP issue-191 18 1 1 CARDINAL issue-191 18 2 2 CARDINAL issue-191 18 3 3 CARDINAL issue-191 18 4 4 CARDINAL issue-191 18 5 5 CARDINAL issue-191 19 1 first ORDINAL issue-191 19 2 second ORDINAL issue-191 22 1 jel ORG issue-191 22 2 l20 CARDINAL issue-191 22 3 m21 ORG issue-191 22 4 m37 ORG issue-191 22 5 1 CARDINAL issue-191 22 6 taras shevchenko national university of kyiv ORG issue-191 23 1 2 CARDINAL issue-191 23 2 taras shevchenko national university of kyiv ORG issue-191 29 1 5 CARDINAL issue-191 30 1 3 CARDINAL issue-191 30 2 3 CARDINAL issue-191 30 3 2017 DATE issue-191 31 1 2 CARDINAL issue-191 31 2 the last decades DATE issue-191 32 1 r. NORP issue-191 32 2 blackwell PERSON issue-191 32 3 j.  engel ORG issue-191 32 4 2006 DATE issue-191 32 5 m.  solomon PERSON issue-191 32 6 2012 DATE issue-191 32 7 2003 DATE issue-191 32 8 r.  PERSON issue-191 32 9 s. PERSON issue-191 32 10 2001 DATE issue-191 32 11 w. PERSON issue-191 32 12 2014 DATE issue-191 32 13 i. PERSON issue-191 32 14 m. fishbein PERSON issue-191 32 15 1991, 2000 DATE issue-191 32 16 t. hansen PERSON issue-191 32 17 2005 DATE issue-191 34 1 d. NORP issue-191 34 2 2001, 2007 DATE issue-191 34 3 2009 DATE issue-191 34 4 s.  moriarty PERSON issue-191 34 5 t.  duncan PERSON issue-191 34 6 1998, 2002 DATE issue-191 34 7 l.  percy PERSON issue-191 34 8 1997 DATE issue-191 34 9 c.  berry PERSON issue-191 34 10 1998 DATE issue-191 34 11 m. geuens PERSON issue-191 34 12 j. van den bergh PERSON issue-191 34 13 2004 DATE issue-191 34 14 d. ogilvy NORP issue-191 34 15 1983 DATE issue-191 34 16 k. rotzoll PERSON issue-191 34 17 1986, 1991 DATE issue-191 37 1 r. NORP issue-191 37 2 1983 DATE issue-191 37 3 j.  mohr PERSON issue-191 37 4 s.  PERSON issue-191 37 5 slater PERSON issue-191 37 6 2010 DATE issue-191 37 7 w.  shanklin PERSON issue-191 37 8 j.  ryans ORG issue-191 37 9 1984 DATE issue-191 37 10 r.  moriarty PERSON issue-191 37 11 t.  kosnik GPE issue-191 37 12 1989 DATE issue-191 37 13 g.  moore PERSON issue-191 37 14 2014 DATE issue-191 37 15 m.  raynor PERSON issue-191 37 16 1983 DATE issue-191 41 1 today DATE issue-191 46 1 1 CARDINAL issue-191 46 2 ukrainian NORP issue-191 46 3 2 CARDINAL issue-191 46 4 3 CARDINAL issue-191 46 5 4 CARDINAL issue-191 47 1 3 CARDINAL issue-191 50 1 3 CARDINAL issue-191 50 2 26 CARDINAL issue-191 51 1 246 CARDINAL issue-191 55 1 baltic journal of economic ORG issue-191 55 2 6 CARDINAL issue-191 56 1 3 CARDINAL issue-191 56 2 3, 2017 4 PERCENT issue-191 57 1 ukraine GPE issue-191 66 1 two CARDINAL issue-191 66 2 1 CARDINAL issue-191 66 3 age 17-29 DATE issue-191 66 4 2 CARDINAL issue-191 66 5 age 30-45 DATE issue-191 66 6 1 CARDINAL issue-191 68 1 ukrainian NORP issue-191 68 2 three CARDINAL issue-191 68 3 1 CARDINAL issue-191 68 4 2 CARDINAL issue-191 68 5 3 CARDINAL issue-191 70 1 1 CARDINAL issue-191 70 2 2 CARDINAL issue-191 70 3 3 CARDINAL issue-191 71 1 4 CARDINAL issue-191 71 2 5 CARDINAL issue-191 71 3 1 CARDINAL issue-191 71 4 2 CARDINAL issue-191 71 5 1 CARDINAL issue-191 71 6 2 1 CARDINAL issue-191 71 7 1 2 DATE issue-191 72 1 2. CARDINAL issue-191 72 2 ukrainian NORP issue-191 72 3 32–48 CARDINAL issue-191 72 4 34–54 CARDINAL issue-191 72 5 2 3 CARDINAL issue-191 72 6 24–42 CARDINAL issue-191 72 7 3 4 CARDINAL issue-191 72 8 18–36 9–23 CARDINAL issue-191 72 9 4 5 CARDINAL issue-191 72 10 5 6 CARDINAL issue-191 72 11 6 7 DATE issue-191 72 12 7 8 DATE issue-191 72 13 3–13 2–7 CARDINAL issue-191 72 14 8 CARDINAL issue-191 73 1 1 CARDINAL issue-191 73 2 two CARDINAL issue-191 73 3 7 CARDINAL issue-191 74 1 3 CARDINAL issue-191 74 2 3 CARDINAL issue-191 74 3 2017 CARDINAL issue-191 74 4 6 CARDINAL issue-191 75 1 three CARDINAL issue-191 77 1 ukrainian NORP issue-191 78 1 ukrainian NORP issue-191 78 2 four CARDINAL issue-191 79 1 2 CARDINAL issue-191 80 1 one CARDINAL issue-191 83 1 68.5% PERCENT issue-191 84 1 • CARDINAL issue-191 84 2 35.0% PERCENT issue-191 84 3 • CARDINAL issue-191 84 4 30.0% PERCENT issue-191 84 5 • CARDINAL issue-191 84 6 22.0% PERCENT issue-191 84 7 • CARDINAL issue-191 84 8 21.0% PERCENT issue-191 84 9 • 23.0% PERCENT issue-191 85 1 ukrainian NORP issue-191 86 1 3 CARDINAL issue-191 87 1 • CARDINAL issue-191 87 2 • CARDINAL issue-191 87 3 • CARDINAL issue-191 87 4 • CARDINAL issue-191 87 5 • CARDINAL issue-191 87 6 • CARDINAL issue-191 87 7 • CARDINAL issue-191 87 8 • CARDINAL issue-191 87 9 • CARDINAL issue-191 87 10 • CARDINAL issue-191 87 11 • CARDINAL issue-191 87 12 • CARDINAL issue-191 87 13 • CARDINAL issue-191 87 14 • CARDINAL issue-191 87 15 • CARDINAL issue-191 87 16 • CARDINAL issue-191 87 17 • CARDINAL issue-191 88 1 2 CARDINAL issue-191 88 2 ukrainian NORP issue-191 88 3 baltic journal ORG issue-191 88 4 8 CARDINAL issue-191 89 1 3 CARDINAL issue-191 89 2 3 CARDINAL issue-191 89 3 2017 DATE issue-191 103 1 first ORDINAL issue-191 107 1 4 CARDINAL issue-191 108 1 russian NORP issue-191 108 2 y. k. PERSON issue-191 108 3 y. k. PERSON issue-191 108 4 2000 DATE issue-191 120 1 3 CARDINAL issue-191 120 2 ukrainian NORP issue-191 121 1 9 CARDINAL issue-191 122 1 3 CARDINAL issue-191 122 2 3 CARDINAL issue-191 122 3 2017 DATE issue-191 127 1 first ORDINAL issue-191 131 1 5 CARDINAL issue-191 134 1 4 CARDINAL issue-191 135 1 1 CARDINAL issue-191 135 2 2 CARDINAL issue-191 135 3 3 CARDINAL issue-191 135 4 4 CARDINAL issue-191 135 5 5 CARDINAL issue-191 135 6 • exhibitions • CARDINAL issue-191 135 7 • CARDINAL issue-191 135 8 • CARDINAL issue-191 135 9 • CARDINAL issue-191 135 10 • CARDINAL issue-191 135 11 • CARDINAL issue-191 135 12 • CARDINAL issue-191 135 13 • CARDINAL issue-191 135 14 • CARDINAL issue-191 135 15 • CARDINAL issue-191 135 16 • CARDINAL issue-191 135 17 • CARDINAL issue-191 135 18 • CARDINAL issue-191 135 19 • CARDINAL issue-191 135 20 • CARDINAL issue-191 135 21 • CARDINAL issue-191 135 22 • CARDINAL issue-191 136 1 5 CARDINAL issue-191 136 2 10 CARDINAL issue-191 137 1 3 CARDINAL issue-191 137 2 3 CARDINAL issue-191 137 3 2017 CARDINAL issue-191 138 1 five CARDINAL issue-191 138 2 1 CARDINAL issue-191 138 3 2 CARDINAL issue-191 138 4 3 CARDINAL issue-191 138 5 4 CARDINAL issue-191 138 6 5 CARDINAL issue-191 138 7 e. rogers PERSON issue-191 138 8 1960 DATE issue-191 140 1 ukrainian NORP issue-191 140 2 1 CARDINAL issue-191 141 1 first ORDINAL issue-191 141 2 first ORDINAL issue-191 146 1 2 CARDINAL issue-191 152 1 first ORDINAL issue-191 152 2 second ORDINAL issue-191 152 3 • CARDINAL issue-191 154 1 • CARDINAL issue-191 156 1 • CARDINAL issue-191 159 1 • CARDINAL issue-191 162 1 first ORDINAL issue-191 163 1 • CARDINAL issue-191 164 1 • CARDINAL issue-191 165 1 ukraine GPE issue-191 166 1 • CARDINAL issue-191 168 1 • CARDINAL issue-191 169 1 first ORDINAL issue-191 169 2 two CARDINAL issue-191 170 1 • CARDINAL issue-191 173 1 • CARDINAL issue-191 174 1 ukraine GPE issue-191 175 1 3 CARDINAL issue-191 178 1 4 CARDINAL issue-191 178 2 5 CARDINAL issue-191 182 1 3-5 CARDINAL issue-191 184 1 • CARDINAL issue-191 186 1 • CARDINAL issue-191 187 1 • CARDINAL issue-191 188 1 baltic journal of economic ORG issue-191 188 2 11 CARDINAL issue-191 189 1 3 CARDINAL issue-191 189 2 3 CARDINAL issue-191 189 3 2017 • DATE issue-191 191 1 5 CARDINAL issue-191 191 2 ukrainian NORP issue-191 192 1 two CARDINAL issue-191 203 1 1 CARDINAL issue-191 203 2 2 CARDINAL issue-191 203 3 3 CARDINAL issue-191 203 4 4 CARDINAL issue-191 203 5 5 CARDINAL issue-191 204 1 first ORDINAL issue-191 204 2 second ORDINAL issue-191 207 1 blackwell PERSON issue-191 207 2 r.d. GPE issue-191 207 3 p.w. GPE issue-191 207 4 engel j.f PERSON issue-191 207 5 2006 DATE issue-191 209 1 thomson/south-western ORG issue-191 209 2 774 CARDINAL issue-191 209 3 geuens PERSON issue-191 209 4 m., van den bergh. PERSON issue-191 209 5 j. PERSON issue-191 209 6 2010 DATE issue-191 210 1 european NORP issue-191 211 1 financal times management ORG issue-191 211 2 660 CARDINAL issue-191 212 1 duncan PERSON issue-191 212 2 t. GPE issue-191 212 3 2002 DATE issue-191 213 1 imc GPE issue-191 214 1 new york GPE issue-191 214 2 mcgraw hill ORG issue-191 214 3 783 CARDINAL issue-191 215 1 hansen PERSON issue-191 215 2 t. ( GPE issue-191 215 3 2005 DATE issue-191 217 1 4(6 DATE issue-191 217 2 420–437 CARDINAL issue-191 218 1 mohr PERSON issue-191 218 2 j., sengupta PERSON issue-191 218 3 s. PERSON issue-191 218 4 slater PERSON issue-191 218 5 s. PERSON issue-191 218 6 2010 DATE issue-191 220 1 nj ORG issue-191 220 2 pearson/prentice hall ORG issue-191 221 1 moore PERSON issue-191 221 2 g.a. PERSON issue-191 221 3 2014 DATE issue-191 223 1 227 CARDINAL issue-191 223 2 percy PERSON issue-191 223 3 1997 DATE issue-191 225 1 lincolnwood PERSON issue-191 226 1 pirogova GPE issue-191 226 2 yu.k. GPE issue-191 226 3 2000 DATE issue-191 228 1 moscow GPE issue-191 228 2 270 CARDINAL issue-191 229 1 solomon PERSON issue-191 229 2 m.r. GPE issue-191 229 3 2012 DATE issue-191 231 1 nj ORG issue-191 231 2 640 CARDINAL issue-191 232 1 b. PERSON issue-191 232 2 m. ( PERSON issue-191 232 3 2011 DATE issue-191 234 1 38 CARDINAL issue-191 236 1 wells, v.k. ORG issue-191 236 2 2014 DATE issue-191 238 1 30 CARDINAL issue-191 238 2 11/12 CARDINAL issue-191 238 3 1119-1158 DATE issue-191 239 1 http://dx.doi.org/10.1080/0267257x.2014.929161 baltic journal ORG issue-191 239 2 12 CARDINAL issue-191 240 1 3 CARDINAL issue-191 240 2 3 CARDINAL issue-191 240 3 2017 CARDINAL issue-191 240 4 пригара влияние ORG issue-191 241 1 потребителей ORG issue-191 242 1 исследование типов PERSON issue-191 242 2 потребителей и разработка ORG issue-191 242 3 коммуникационного GPE issue-191 242 4 на ORG issue-191 242 5 товаров украины PERSON issue-191 244 1 маркетинговые исследования на ORG issue-191 244 2 товаров NORP issue-191 244 3 для DATE issue-191 245 1 и особенностей GPE issue-191 245 2 рыночного PERSON issue-191 246 1 разработаны профили PERSON issue-191 246 2 целевых клиентов и ORG issue-191 246 3 основанная ORG issue-191 246 4 причинах покупки PERSON issue-191 246 5 товаров и на PERSON issue-191 246 6 в NORP issue-191 247 1 результаты показали PERSON issue-191 247 2 что в случае ORG issue-191 247 3 в NORP issue-191 247 4 такие PERSON issue-191 247 5 потребительского PERSON issue-191 247 6 очень рациональное PERSON issue-191 248 1 может наблюдаться в PERSON issue-191 248 2 в FAC issue-191 248 3 процесс покупки PERSON issue-191 249 1 для каждого PERSON issue-191 249 2 потребительского GPE issue-191 251 1 и DATE issue-191 251 2 стадии GPE issue-191 252 1 рационального TIME issue-191 252 2 родовая стратегия PERSON issue-191 252 3 преимуществ рекомендуется GPE issue-191 252 4 в GPE issue-191 253 1 стратегия преимуществ PERSON issue-191 253 2 в случае рационально уверенного LOC issue-191 254 1 в случае LOC issue-191 254 2 потребителей следует ORG issue-191 254 3 технологию GPE issue-191 254 4 аффективную стратегию PERSON issue-191 255 1 стратегия PERSON issue-191 255 2 использоваться в GPE issue-191 256 1 и стратегия PERSON issue-191 256 2 могут NORP issue-191 256 3 использованы в ORG issue-191 256 4 комфортного GPE issue-191 257 1 стратегия PERSON issue-191 257 2 в случае LOC issue-191 258 1 и источники PERSON issue-191 258 2 стадии NORP issue-191 258 3 1 CARDINAL issue-191 258 4 2 CARDINAL issue-191 258 5 3 CARDINAL issue-191 258 6 4 CARDINAL issue-191 258 7 5 CARDINAL issue-191 259 1 основными коммуникативными каналами ORG issue-191 260 1 первом и втором этапах ORG issue-191 260 2 наружная и печатная реклама ORG issue-191 260 3 товаров PERSON issue-191 261 1 основными коммуникационными каналами ORG issue-191 262 1 советы друзей и ORG issue-191 262 2 советы поставщиковконсультантов GPE