id sid tid token lemma pos issue-1109 1 1 baltic baltic PROPN issue-1109 1 2 journal journal PROPN issue-1109 1 3 of of ADP issue-1109 1 4 economic economic ADJ issue-1109 1 5 studies study NOUN issue-1109 1 6 161 161 NUM issue-1109 1 7 vol vol NOUN issue-1109 1 8 . . PROPN issue-1109 2 1 7 7 NUM issue-1109 2 2 no no NOUN issue-1109 2 3 . . NOUN issue-1109 2 4 2 2 NUM issue-1109 2 5 , , PUNCT issue-1109 2 6 2021 2021 NUM issue-1109 2 7 corresponding correspond VERB issue-1109 2 8 author author NOUN issue-1109 2 9 : : PUNCT issue-1109 2 10 1 1 NUM issue-1109 2 11 kyiv kyiv PROPN issue-1109 2 12 national national PROPN issue-1109 2 13 university university PROPN issue-1109 2 14 of of ADP issue-1109 2 15 trade trade NOUN issue-1109 2 16 and and CCONJ issue-1109 2 17 economics economic NOUN issue-1109 2 18 , , PUNCT issue-1109 2 19 ukraine ukraine NOUN issue-1109 2 20 . . PUNCT issue-1109 3 1 e e X issue-1109 3 2 - - NOUN issue-1109 3 3 mail mail NOUN issue-1109 3 4 : : PUNCT issue-1109 3 5 melnichenko@knute.edu.ua melnichenko@knute.edu.ua NOUN issue-1109 3 6 orcid orcid NOUN issue-1109 3 7 : : PUNCT issue-1109 3 8 https://orcid.org/0000-0002-5162-6324 https://orcid.org/0000-0002-5162-6324 PROPN issue-1109 3 9 researcherid researcherid NOUN issue-1109 3 10 : : PUNCT issue-1109 3 11 n-9535 n-9535 PROPN issue-1109 3 12 - - PUNCT issue-1109 3 13 2016 2016 NUM issue-1109 3 14 2 2 NUM issue-1109 3 15 kyiv kyiv PROPN issue-1109 3 16 national national PROPN issue-1109 3 17 university university PROPN issue-1109 3 18 of of ADP issue-1109 3 19 trade trade NOUN issue-1109 3 20 and and CCONJ issue-1109 3 21 economics economic NOUN issue-1109 3 22 , , PUNCT issue-1109 3 23 ukraine ukraine NOUN issue-1109 3 24 . . PUNCT issue-1109 4 1 e e X issue-1109 4 2 - - NOUN issue-1109 4 3 mail mail NOUN issue-1109 4 4 : : PUNCT issue-1109 4 5 m.bosovskaya@knute.edu.ua m.bosovskaya@knute.edu.ua PROPN issue-1109 4 6 orcid orcid NOUN issue-1109 4 7 : : PUNCT issue-1109 4 8 https://orcid.org/0000-0002-6021-5228 https://orcid.org/0000-0002-6021-5228 PROPN issue-1109 4 9 researcherid researcherid NOUN issue-1109 4 10 : : PUNCT issue-1109 4 11 n-4652 n-4652 PROPN issue-1109 4 12 - - SYM issue-1109 4 13 2016 2016 NUM issue-1109 4 14 3 3 NUM issue-1109 4 15 kyiv kyiv PROPN issue-1109 4 16 national national PROPN issue-1109 4 17 university university PROPN issue-1109 4 18 of of ADP issue-1109 4 19 trade trade NOUN issue-1109 4 20 and and CCONJ issue-1109 4 21 economics economic NOUN issue-1109 4 22 , , PUNCT issue-1109 4 23 ukraine ukraine NOUN issue-1109 4 24 . . PUNCT issue-1109 5 1 e e X issue-1109 5 2 - - NOUN issue-1109 5 3 mail mail NOUN issue-1109 5 4 : : PUNCT issue-1109 5 5 a.okhrimenko@knute.edu.ua a.okhrimenko@knute.edu.ua PROPN issue-1109 5 6 orcid orcid NOUN issue-1109 5 7 : : PUNCT issue-1109 5 8 https://orcid.org/0000-0003-0405-3081 https://orcid.org/0000-0003-0405-3081 NOUN issue-1109 5 9 researcherid researcherid NOUN issue-1109 5 10 : : PUNCT issue-1109 5 11 n-5566 n-5566 PROPN issue-1109 5 12 - - PUNCT issue-1109 5 13 2016 2016 NUM issue-1109 5 14 doi doi NOUN issue-1109 5 15 : : PUNCT issue-1109 5 16 https://doi.org/10.30525/2256-0742/2021-7-2-161-169 https://doi.org/10.30525/2256-0742/2021-7-2-161-169 NOUN issue-1109 5 17 the the DET issue-1109 5 18 formation formation NOUN issue-1109 5 19 of of ADP issue-1109 5 20 a a DET issue-1109 5 21 nation nation NOUN issue-1109 5 22 tourism tourism NOUN issue-1109 5 23 brand brand NOUN issue-1109 5 24 of of ADP issue-1109 5 25 ukraine ukraine PROPN issue-1109 5 26 svitlana svitlana PROPN issue-1109 5 27 melnychenko1 melnychenko1 PROPN issue-1109 5 28 , , PUNCT issue-1109 5 29 myroslava myroslava ADJ issue-1109 5 30 bosovska2 bosovska2 PROPN issue-1109 5 31 , , PUNCT issue-1109 5 32 alla alla ADJ issue-1109 5 33 okhrimenko3 okhrimenko3 NOUN issue-1109 5 34 abstract abstract NOUN issue-1109 5 35 . . PUNCT issue-1109 6 1 performing perform VERB issue-1109 6 2 a a DET issue-1109 6 3 large large ADJ issue-1109 6 4 range range NOUN issue-1109 6 5 of of ADP issue-1109 6 6 functions function NOUN issue-1109 6 7 , , PUNCT issue-1109 6 8 tourism tourism NOUN issue-1109 6 9 implies imply VERB issue-1109 6 10 an an DET issue-1109 6 11 embodiment embodiment NOUN issue-1109 6 12 of of ADP issue-1109 6 13 an an DET issue-1109 6 14 important important ADJ issue-1109 6 15 economic economic ADJ issue-1109 6 16 , , PUNCT issue-1109 6 17 social social ADJ issue-1109 6 18 , , PUNCT issue-1109 6 19 and and CCONJ issue-1109 6 20 geopolitical geopolitical ADJ issue-1109 6 21 factor factor NOUN issue-1109 6 22 affecting affect VERB issue-1109 6 23 the the DET issue-1109 6 24 competitive competitive ADJ issue-1109 6 25 innovative innovative ADJ issue-1109 6 26 development development NOUN issue-1109 6 27 of of ADP issue-1109 6 28 all all DET issue-1109 6 29 the the DET issue-1109 6 30 countries country NOUN issue-1109 6 31 . . PUNCT issue-1109 7 1 despite despite SCONJ issue-1109 7 2 the the DET issue-1109 7 3 covid-19 covid-19 PROPN issue-1109 7 4 influence influence NOUN issue-1109 7 5 , , PUNCT issue-1109 7 6 the the DET issue-1109 7 7 tourism tourism NOUN issue-1109 7 8 sector sector NOUN issue-1109 7 9 remains remain VERB issue-1109 7 10 one one NUM issue-1109 7 11 of of ADP issue-1109 7 12 drivers driver NOUN issue-1109 7 13 for for ADP issue-1109 7 14 the the DET issue-1109 7 15 global global ADJ issue-1109 7 16 and and CCONJ issue-1109 7 17 nation nation NOUN issue-1109 7 18 economies economy NOUN issue-1109 7 19 because because SCONJ issue-1109 7 20 it it PRON issue-1109 7 21 plays play VERB issue-1109 7 22 the the DET issue-1109 7 23 generating generate VERB issue-1109 7 24 and and CCONJ issue-1109 7 25 integrating integrate VERB issue-1109 7 26 role role NOUN issue-1109 7 27 within within ADP issue-1109 7 28 the the DET issue-1109 7 29 context context NOUN issue-1109 7 30 of of ADP issue-1109 7 31 ensuring ensure VERB issue-1109 7 32 the the DET issue-1109 7 33 positive positive ADJ issue-1109 7 34 dynamics dynamic NOUN issue-1109 7 35 of of ADP issue-1109 7 36 quantitative quantitative ADJ issue-1109 7 37 and and CCONJ issue-1109 7 38 qualitative qualitative ADJ issue-1109 7 39 parameters parameter NOUN issue-1109 7 40 describing describe VERB issue-1109 7 41 the the DET issue-1109 7 42 development development NOUN issue-1109 7 43 of of ADP issue-1109 7 44 economic economic ADJ issue-1109 7 45 systems system NOUN issue-1109 7 46 . . PUNCT issue-1109 8 1 furthermore furthermore ADV issue-1109 8 2 , , PUNCT issue-1109 8 3 the the DET issue-1109 8 4 tourism tourism NOUN issue-1109 8 5 sector sector NOUN issue-1109 8 6 is be AUX issue-1109 8 7 an an DET issue-1109 8 8 effective effective ADJ issue-1109 8 9 multiplier multiplier NOUN issue-1109 8 10 with with ADP issue-1109 8 11 regard regard NOUN issue-1109 8 12 to to ADP issue-1109 8 13 enhancing enhance VERB issue-1109 8 14 the the DET issue-1109 8 15 main main ADJ issue-1109 8 16 macroeconomic macroeconomic ADJ issue-1109 8 17 indicators indicator NOUN issue-1109 8 18 . . PUNCT issue-1109 9 1 a a DET issue-1109 9 2 brand brand NOUN issue-1109 9 3 is be AUX issue-1109 9 4 a a DET issue-1109 9 5 powerful powerful ADJ issue-1109 9 6 means mean NOUN issue-1109 9 7 for for ADP issue-1109 9 8 promoting promote VERB issue-1109 9 9 tourism tourism NOUN issue-1109 9 10 in in ADP issue-1109 9 11 the the DET issue-1109 9 12 internal internal ADJ issue-1109 9 13 and and CCONJ issue-1109 9 14 global global ADJ issue-1109 9 15 tourism tourism NOUN issue-1109 9 16 markets market NOUN issue-1109 9 17 . . PUNCT issue-1109 10 1 forming form VERB issue-1109 10 2 and and CCONJ issue-1109 10 3 supporting support VERB issue-1109 10 4 a a DET issue-1109 10 5 nation nation NOUN issue-1109 10 6 tourism tourism NOUN issue-1109 10 7 brand brand NOUN issue-1109 10 8 constitute constitute VERB issue-1109 10 9 an an DET issue-1109 10 10 important important ADJ issue-1109 10 11 goal goal NOUN issue-1109 10 12 for for ADP issue-1109 10 13 effective effective ADJ issue-1109 10 14 development development NOUN issue-1109 10 15 of of ADP issue-1109 10 16 the the DET issue-1109 10 17 tourism tourism NOUN issue-1109 10 18 sector sector NOUN issue-1109 10 19 , , PUNCT issue-1109 10 20 as as ADV issue-1109 10 21 well well ADV issue-1109 10 22 as as ADP issue-1109 10 23 a a DET issue-1109 10 24 precondition precondition NOUN issue-1109 10 25 for for ADP issue-1109 10 26 capturing capture VERB issue-1109 10 27 its its PRON issue-1109 10 28 opportunities opportunity NOUN issue-1109 10 29 and and CCONJ issue-1109 10 30 strategic strategic ADJ issue-1109 10 31 prospects prospect NOUN issue-1109 10 32 . . PUNCT issue-1109 11 1 the the DET issue-1109 11 2 article article NOUN issue-1109 11 3 ’s ’s PART issue-1109 11 4 purpose purpose NOUN issue-1109 11 5 is be AUX issue-1109 11 6 to to PART issue-1109 11 7 substantiate substantiate VERB issue-1109 11 8 conceptual conceptual ADJ issue-1109 11 9 basics basic NOUN issue-1109 11 10 and and CCONJ issue-1109 11 11 methodical methodical ADJ issue-1109 11 12 frameworks framework NOUN issue-1109 11 13 regarding regard VERB issue-1109 11 14 the the DET issue-1109 11 15 formation formation NOUN issue-1109 11 16 and and CCONJ issue-1109 11 17 development development NOUN issue-1109 11 18 of of ADP issue-1109 11 19 the the DET issue-1109 11 20 nation nation NOUN issue-1109 11 21 tourism tourism NOUN issue-1109 11 22 brand brand NOUN issue-1109 11 23 of of ADP issue-1109 11 24 ukraine ukraine NOUN issue-1109 11 25 . . PUNCT issue-1109 12 1 having have VERB issue-1109 12 2 generalized generalize VERB issue-1109 12 3 scientific scientific ADJ issue-1109 12 4 and and CCONJ issue-1109 12 5 analytical analytical ADJ issue-1109 12 6 researches research NOUN issue-1109 12 7 , , PUNCT issue-1109 12 8 we we PRON issue-1109 12 9 have have AUX issue-1109 12 10 revealed reveal VERB issue-1109 12 11 that that SCONJ issue-1109 12 12 ukraine ukraine PROPN issue-1109 12 13 ranks rank VERB issue-1109 12 14 low low ADV issue-1109 12 15 on on ADP issue-1109 12 16 the the DET issue-1109 12 17 level level NOUN issue-1109 12 18 of of ADP issue-1109 12 19 tourism tourism NOUN issue-1109 12 20 attractiveness attractiveness NOUN issue-1109 12 21 and and CCONJ issue-1109 12 22 value value NOUN issue-1109 12 23 of of ADP issue-1109 12 24 its its PRON issue-1109 12 25 nation nation NOUN issue-1109 12 26 tourism tourism NOUN issue-1109 12 27 brand brand NOUN issue-1109 12 28 . . PUNCT issue-1109 13 1 in in ADP issue-1109 13 2 addition addition NOUN issue-1109 13 3 , , PUNCT issue-1109 13 4 we we PRON issue-1109 13 5 have have AUX issue-1109 13 6 observed observe VERB issue-1109 13 7 the the DET issue-1109 13 8 low low ADJ issue-1109 13 9 level level NOUN issue-1109 13 10 of of ADP issue-1109 13 11 competitiveness competitiveness NOUN issue-1109 13 12 of of ADP issue-1109 13 13 its its PRON issue-1109 13 14 tourism tourism NOUN issue-1109 13 15 sector sector NOUN issue-1109 13 16 in in ADP issue-1109 13 17 the the DET issue-1109 13 18 global global ADJ issue-1109 13 19 market market NOUN issue-1109 13 20 . . PUNCT issue-1109 14 1 therefore therefore ADV issue-1109 14 2 , , PUNCT issue-1109 14 3 there there PRON issue-1109 14 4 is be VERB issue-1109 14 5 a a DET issue-1109 14 6 need need NOUN issue-1109 14 7 to to PART issue-1109 14 8 draw draw VERB issue-1109 14 9 up up ADP issue-1109 14 10 a a DET issue-1109 14 11 branding branding NOUN issue-1109 14 12 conception conception NOUN issue-1109 14 13 grounded ground VERB issue-1109 14 14 in in ADP issue-1109 14 15 the the DET issue-1109 14 16 holistic holistic ADJ issue-1109 14 17 approach approach NOUN issue-1109 14 18 and and CCONJ issue-1109 14 19 implementation implementation NOUN issue-1109 14 20 of of ADP issue-1109 14 21 its its PRON issue-1109 14 22 provisions provision NOUN issue-1109 14 23 into into ADP issue-1109 14 24 the the DET issue-1109 14 25 tourism tourism NOUN issue-1109 14 26 sector sector NOUN issue-1109 14 27 through through ADP issue-1109 14 28 a a DET issue-1109 14 29 leverage leverage NOUN issue-1109 14 30 portfolio portfolio NOUN issue-1109 14 31 , , PUNCT issue-1109 14 32 instruments instrument NOUN issue-1109 14 33 of of ADP issue-1109 14 34 mechanisms mechanism NOUN issue-1109 14 35 , , PUNCT issue-1109 14 36 and and CCONJ issue-1109 14 37 recommendations recommendation NOUN issue-1109 14 38 concerning concern VERB issue-1109 14 39 improvement improvement NOUN issue-1109 14 40 of of ADP issue-1109 14 41 processes process NOUN issue-1109 14 42 of of ADP issue-1109 14 43 formation formation NOUN issue-1109 14 44 , , PUNCT issue-1109 14 45 development development NOUN issue-1109 14 46 , , PUNCT issue-1109 14 47 monitoring monitoring NOUN issue-1109 14 48 , , PUNCT issue-1109 14 49 and and CCONJ issue-1109 14 50 supporting support VERB issue-1109 14 51 the the DET issue-1109 14 52 nation nation NOUN issue-1109 14 53 brand brand NOUN issue-1109 14 54 of of ADP issue-1109 14 55 ukraine ukraine NOUN issue-1109 14 56 . . PUNCT issue-1109 15 1 the the DET issue-1109 15 2 nation nation NOUN issue-1109 15 3 tourism tourism NOUN issue-1109 15 4 brand brand NOUN issue-1109 15 5 of of ADP issue-1109 15 6 ukraine ukraine NOUN issue-1109 15 7 is be AUX issue-1109 15 8 considered consider VERB issue-1109 15 9 as as ADP issue-1109 15 10 the the DET issue-1109 15 11 integral integral ADJ issue-1109 15 12 unique unique ADJ issue-1109 15 13 tourism tourism NOUN issue-1109 15 14 image image NOUN issue-1109 15 15 and and CCONJ issue-1109 15 16 a a DET issue-1109 15 17 behaviour behaviour NOUN issue-1109 15 18 model model NOUN issue-1109 15 19 for for ADP issue-1109 15 20 ukraine ukraine NOUN issue-1109 15 21 as as ADP issue-1109 15 22 a a DET issue-1109 15 23 country country NOUN issue-1109 15 24 supplying supply VERB issue-1109 15 25 a a DET issue-1109 15 26 tourism tourism NOUN issue-1109 15 27 product product NOUN issue-1109 15 28 . . PUNCT issue-1109 16 1 a a DET issue-1109 16 2 tourism tourism NOUN issue-1109 16 3 product product NOUN issue-1109 16 4 integrates integrate VERB issue-1109 16 5 outcomes outcome NOUN issue-1109 16 6 of of ADP issue-1109 16 7 more more ADJ issue-1109 16 8 than than ADP issue-1109 16 9 50 50 NUM issue-1109 16 10 industries industry NOUN issue-1109 16 11 of of ADP issue-1109 16 12 the the DET issue-1109 16 13 economy economy NOUN issue-1109 16 14 and and CCONJ issue-1109 16 15 contains contain VERB issue-1109 16 16 immanent immanent ADJ issue-1109 16 17 attributes attribute NOUN issue-1109 16 18 and and CCONJ issue-1109 16 19 determinants determinant NOUN issue-1109 16 20 , , PUNCT issue-1109 16 21 which which PRON issue-1109 16 22 embody embody VERB issue-1109 16 23 its its PRON issue-1109 16 24 identity identity NOUN issue-1109 16 25 and and CCONJ issue-1109 16 26 determine determine VERB issue-1109 16 27 value value NOUN issue-1109 16 28 for for ADP issue-1109 16 29 consumers consumer NOUN issue-1109 16 30 alongside alongside ADP issue-1109 16 31 advantages advantage NOUN issue-1109 16 32 for for ADP issue-1109 16 33 stakeholders stakeholder NOUN issue-1109 16 34 . . PUNCT issue-1109 17 1 the the DET issue-1109 17 2 formation formation NOUN issue-1109 17 3 of of ADP issue-1109 17 4 the the DET issue-1109 17 5 nation nation NOUN issue-1109 17 6 tourism tourism NOUN issue-1109 17 7 brand brand NOUN issue-1109 17 8 contemplates contemplate VERB issue-1109 17 9 the the DET issue-1109 17 10 structural structural ADJ issue-1109 17 11 and and CCONJ issue-1109 17 12 logical logical ADJ issue-1109 17 13 consequence consequence NOUN issue-1109 17 14 of of ADP issue-1109 17 15 processes process NOUN issue-1109 17 16 , , PUNCT issue-1109 17 17 which which PRON issue-1109 17 18 comprises comprise VERB issue-1109 17 19 six six NUM issue-1109 17 20 stages stage NOUN issue-1109 17 21 : : PUNCT issue-1109 17 22 brand brand NOUN issue-1109 17 23 - - PUNCT issue-1109 17 24 context context NOUN issue-1109 17 25 , , PUNCT issue-1109 17 26 brand brand NOUN issue-1109 17 27 - - PUNCT issue-1109 17 28 monitoring monitoring NOUN issue-1109 17 29 , , PUNCT issue-1109 17 30 brand brand NOUN issue-1109 17 31 - - PUNCT issue-1109 17 32 start start NOUN issue-1109 17 33 , , PUNCT issue-1109 17 34 brand brand NOUN issue-1109 17 35 - - PUNCT issue-1109 17 36 support support NOUN issue-1109 17 37 , , PUNCT issue-1109 17 38 brand brand NOUN issue-1109 17 39 - - PUNCT issue-1109 17 40 effect effect NOUN issue-1109 17 41 , , PUNCT issue-1109 17 42 and and CCONJ issue-1109 17 43 brand brand NOUN issue-1109 17 44 - - PUNCT issue-1109 17 45 foresight foresight NOUN issue-1109 17 46 . . PUNCT issue-1109 18 1 a a DET issue-1109 18 2 semantic semantic ADJ issue-1109 18 3 model model NOUN issue-1109 18 4 for for ADP issue-1109 18 5 creating create VERB issue-1109 18 6 and and CCONJ issue-1109 18 7 supporting support VERB issue-1109 18 8 the the DET issue-1109 18 9 nation nation NOUN issue-1109 18 10 tourism tourism NOUN issue-1109 18 11 brand brand NOUN issue-1109 18 12 of of ADP issue-1109 18 13 ukraine ukraine PROPN issue-1109 18 14 reflects reflect VERB issue-1109 18 15 the the DET issue-1109 18 16 main main ADJ issue-1109 18 17 groups group NOUN issue-1109 18 18 of of ADP issue-1109 18 19 descriptors descriptor NOUN issue-1109 18 20 : : PUNCT issue-1109 18 21 stakeholders stakeholder NOUN issue-1109 18 22 , , PUNCT issue-1109 18 23 principles principle NOUN issue-1109 18 24 , , PUNCT issue-1109 18 25 factors factor NOUN issue-1109 18 26 , , PUNCT issue-1109 18 27 functions function NOUN issue-1109 18 28 , , PUNCT issue-1109 18 29 processes process NOUN issue-1109 18 30 , , PUNCT issue-1109 18 31 results result NOUN issue-1109 18 32 , , PUNCT issue-1109 18 33 and and CCONJ issue-1109 18 34 aims aim VERB issue-1109 18 35 . . PUNCT issue-1109 19 1 the the DET issue-1109 19 2 identification identification NOUN issue-1109 19 3 of of ADP issue-1109 19 4 these these DET issue-1109 19 5 descriptors descriptor NOUN issue-1109 19 6 enables enable VERB issue-1109 19 7 to to PART issue-1109 19 8 indicate indicate VERB issue-1109 19 9 the the DET issue-1109 19 10 content content NOUN issue-1109 19 11 , , PUNCT issue-1109 19 12 intrinsic intrinsic ADJ issue-1109 19 13 features feature NOUN issue-1109 19 14 , , PUNCT issue-1109 19 15 functions function NOUN issue-1109 19 16 , , PUNCT issue-1109 19 17 and and CCONJ issue-1109 19 18 processes process NOUN issue-1109 19 19 of of ADP issue-1109 19 20 the the DET issue-1109 19 21 tourism tourism NOUN issue-1109 19 22 branding branding NOUN issue-1109 19 23 of of ADP issue-1109 19 24 ukraine ukraine NOUN issue-1109 19 25 . . PUNCT issue-1109 20 1 we we PRON issue-1109 20 2 have have AUX issue-1109 20 3 suggested suggest VERB issue-1109 20 4 a a DET issue-1109 20 5 threelevel threelevel NOUN issue-1109 20 6 model model NOUN issue-1109 20 7 of of ADP issue-1109 20 8 the the DET issue-1109 20 9 nation nation NOUN issue-1109 20 10 tourism tourism NOUN issue-1109 20 11 brand brand NOUN issue-1109 20 12 ’s ’s PART issue-1109 20 13 advantages advantage NOUN issue-1109 20 14 for for ADP issue-1109 20 15 stakeholders stakeholder NOUN issue-1109 20 16 , , PUNCT issue-1109 20 17 which which PRON issue-1109 20 18 describes describe VERB issue-1109 20 19 expenses expense NOUN issue-1109 20 20 and and CCONJ issue-1109 20 21 benefits benefit NOUN issue-1109 20 22 for for ADP issue-1109 20 23 indicated indicate VERB issue-1109 20 24 groups group NOUN issue-1109 20 25 of of ADP issue-1109 20 26 stakeholders stakeholder NOUN issue-1109 20 27 within within ADP issue-1109 20 28 the the DET issue-1109 20 29 context context NOUN issue-1109 20 30 of of ADP issue-1109 20 31 the the DET issue-1109 20 32 functioning functioning NOUN issue-1109 20 33 of of ADP issue-1109 20 34 the the DET issue-1109 20 35 formed form VERB issue-1109 20 36 tourism tourism NOUN issue-1109 20 37 brand brand NOUN issue-1109 20 38 of of ADP issue-1109 20 39 the the DET issue-1109 20 40 country country NOUN issue-1109 20 41 . . PUNCT issue-1109 21 1 forming form VERB issue-1109 21 2 the the DET issue-1109 21 3 nation nation NOUN issue-1109 21 4 tourism tourism NOUN issue-1109 21 5 brand brand NOUN issue-1109 21 6 will will AUX issue-1109 21 7 foster foster VERB issue-1109 21 8 ensuring ensure VERB issue-1109 21 9 the the DET issue-1109 21 10 competitiveness competitiveness NOUN issue-1109 21 11 , , PUNCT issue-1109 21 12 image image NOUN issue-1109 21 13 , , PUNCT issue-1109 21 14 leadership leadership NOUN issue-1109 21 15 positions position NOUN issue-1109 21 16 , , PUNCT issue-1109 21 17 business business NOUN issue-1109 21 18 perfection perfection NOUN issue-1109 21 19 , , PUNCT issue-1109 21 20 customer customer NOUN issue-1109 21 21 loyalty loyalty NOUN issue-1109 21 22 , , PUNCT issue-1109 21 23 positive positive ADJ issue-1109 21 24 perception perception NOUN issue-1109 21 25 of of ADP issue-1109 21 26 tourism tourism NOUN issue-1109 21 27 products product NOUN issue-1109 21 28 by by ADP issue-1109 21 29 stakeholders stakeholder NOUN issue-1109 21 30 , , PUNCT issue-1109 21 31 tourism tourism NOUN issue-1109 21 32 sector sector NOUN issue-1109 21 33 , , PUNCT issue-1109 21 34 and and CCONJ issue-1109 21 35 nation nation NOUN issue-1109 21 36 tourism tourism NOUN issue-1109 21 37 system system NOUN issue-1109 21 38 of of ADP issue-1109 21 39 ukraine ukraine NOUN issue-1109 21 40 . . PUNCT issue-1109 22 1 key key ADJ issue-1109 22 2 words word NOUN issue-1109 22 3 : : PUNCT issue-1109 22 4 tourism tourism NOUN issue-1109 22 5 , , PUNCT issue-1109 22 6 tourism tourism NOUN issue-1109 22 7 system system NOUN issue-1109 22 8 , , PUNCT issue-1109 22 9 brand brand NOUN issue-1109 22 10 , , PUNCT issue-1109 22 11 tourism tourism NOUN issue-1109 22 12 brand brand NOUN issue-1109 22 13 , , PUNCT issue-1109 22 14 branding branding NOUN issue-1109 22 15 , , PUNCT issue-1109 22 16 brand brand NOUN issue-1109 22 17 management management NOUN issue-1109 22 18 , , PUNCT issue-1109 22 19 brand brand NOUN issue-1109 22 20 formation formation NOUN issue-1109 22 21 , , PUNCT issue-1109 22 22 brand brand NOUN issue-1109 22 23 development development NOUN issue-1109 22 24 , , PUNCT issue-1109 22 25 stakeholders stakeholder NOUN issue-1109 22 26 , , PUNCT issue-1109 22 27 efficiency efficiency NOUN issue-1109 22 28 , , PUNCT issue-1109 22 29 competitiveness competitiveness NOUN issue-1109 22 30 , , PUNCT issue-1109 22 31 image image NOUN issue-1109 22 32 . . PUNCT issue-1109 23 1 jel jel PROPN issue-1109 23 2 classification classification NOUN issue-1109 23 3 : : PUNCT issue-1109 23 4 010 010 NUM issue-1109 23 5 , , PUNCT issue-1109 23 6 p43 p43 PROPN issue-1109 23 7 , , PUNCT issue-1109 23 8 z30 z30 PROPN issue-1109 23 9 baltic baltic PROPN issue-1109 23 10 journal journal PROPN issue-1109 23 11 of of ADP issue-1109 23 12 economic economic ADJ issue-1109 23 13 studies study NOUN issue-1109 23 14 162 162 NUM issue-1109 23 15 vol vol NOUN issue-1109 23 16 . . PROPN issue-1109 23 17 7 7 NUM issue-1109 24 1 no no NOUN issue-1109 24 2 . . NOUN issue-1109 24 3 2 2 NUM issue-1109 24 4 , , PUNCT issue-1109 24 5 2021 2021 NUM issue-1109 24 6 1 1 NUM issue-1109 24 7 . . PUNCT issue-1109 25 1 introduction introduction NOUN issue-1109 25 2 the the DET issue-1109 25 3 global global ADJ issue-1109 25 4 covid-19 covid-19 PROPN issue-1109 25 5 pandemic pandemic NOUN issue-1109 25 6 has have AUX issue-1109 25 7 immensely immensely ADV issue-1109 25 8 influenced influence VERB issue-1109 25 9 the the DET issue-1109 25 10 tourism tourism NOUN issue-1109 25 11 business business NOUN issue-1109 25 12 . . PUNCT issue-1109 26 1 nevertheless nevertheless ADV issue-1109 26 2 , , PUNCT issue-1109 26 3 under under ADP issue-1109 26 4 effective effective ADJ issue-1109 26 5 management management NOUN issue-1109 26 6 , , PUNCT issue-1109 26 7 the the DET issue-1109 26 8 crisis crisis NOUN issue-1109 26 9 position position NOUN issue-1109 26 10 in in ADP issue-1109 26 11 many many ADJ issue-1109 26 12 cases case NOUN issue-1109 26 13 conduces conduce NOUN issue-1109 26 14 to to ADP issue-1109 26 15 the the DET issue-1109 26 16 creation creation NOUN issue-1109 26 17 and/or and/or CCONJ issue-1109 26 18 development development NOUN issue-1109 26 19 of of ADP issue-1109 26 20 stronger strong ADJ issue-1109 26 21 and and CCONJ issue-1109 26 22 more more ADV issue-1109 26 23 competitive competitive ADJ issue-1109 26 24 business business NOUN issue-1109 26 25 entities entity NOUN issue-1109 26 26 , , PUNCT issue-1109 26 27 products product NOUN issue-1109 26 28 , , PUNCT issue-1109 26 29 and and CCONJ issue-1109 26 30 projects project NOUN issue-1109 26 31 . . PUNCT issue-1109 27 1 hence hence ADV issue-1109 27 2 , , PUNCT issue-1109 27 3 opportunities opportunity NOUN issue-1109 27 4 of of ADP issue-1109 27 5 using use VERB issue-1109 27 6 the the DET issue-1109 27 7 comprehensive comprehensive ADJ issue-1109 27 8 social social ADJ issue-1109 27 9 factors factor NOUN issue-1109 27 10 as as ADP issue-1109 27 11 determinants determinant NOUN issue-1109 27 12 for for ADP issue-1109 27 13 development development NOUN issue-1109 27 14 will will AUX issue-1109 27 15 facilitate facilitate VERB issue-1109 27 16 ensuring ensure VERB issue-1109 27 17 the the DET issue-1109 27 18 rising rise VERB issue-1109 27 19 basic basic ADJ issue-1109 27 20 positions position NOUN issue-1109 27 21 for for ADP issue-1109 27 22 the the DET issue-1109 27 23 tourism tourism NOUN issue-1109 27 24 sector sector NOUN issue-1109 27 25 of of ADP issue-1109 27 26 ukraine ukraine NOUN issue-1109 27 27 . . PUNCT issue-1109 28 1 in in ADP issue-1109 28 2 such such ADJ issue-1109 28 3 case case NOUN issue-1109 28 4 , , PUNCT issue-1109 28 5 the the DET issue-1109 28 6 promotion promotion NOUN issue-1109 28 7 of of ADP issue-1109 28 8 ukraine ukraine NOUN issue-1109 28 9 in in ADP issue-1109 28 10 the the DET issue-1109 28 11 internal internal ADJ issue-1109 28 12 and and CCONJ issue-1109 28 13 global global ADJ issue-1109 28 14 tourism tourism NOUN issue-1109 28 15 markets market NOUN issue-1109 28 16 is be AUX issue-1109 28 17 of of ADP issue-1109 28 18 great great ADJ issue-1109 28 19 importance importance NOUN issue-1109 28 20 . . PUNCT issue-1109 29 1 this this DET issue-1109 29 2 process process NOUN issue-1109 29 3 is be AUX issue-1109 29 4 provided provide VERB issue-1109 29 5 by by ADP issue-1109 29 6 the the DET issue-1109 29 7 creation creation NOUN issue-1109 29 8 and and CCONJ issue-1109 29 9 efficient efficient ADJ issue-1109 29 10 usage usage NOUN issue-1109 29 11 of of ADP issue-1109 29 12 the the DET issue-1109 29 13 nation nation NOUN issue-1109 29 14 tourism tourism NOUN issue-1109 29 15 brand brand NOUN issue-1109 29 16 . . PUNCT issue-1109 30 1 successful successful ADJ issue-1109 30 2 countries country NOUN issue-1109 30 3 being be AUX issue-1109 30 4 leaders leader NOUN issue-1109 30 5 in in ADP issue-1109 30 6 the the DET issue-1109 30 7 tourism tourism NOUN issue-1109 30 8 industry industry NOUN issue-1109 30 9 maintain maintain VERB issue-1109 30 10 own own ADJ issue-1109 30 11 competitive competitive ADJ issue-1109 30 12 advantages advantage NOUN issue-1109 30 13 , , PUNCT issue-1109 30 14 including include VERB issue-1109 30 15 those those PRON issue-1109 30 16 emerged emerge VERB issue-1109 30 17 owing owe VERB issue-1109 30 18 to to ADP issue-1109 30 19 the the DET issue-1109 30 20 effective effective ADJ issue-1109 30 21 promotion promotion NOUN issue-1109 30 22 of of ADP issue-1109 30 23 own own ADJ issue-1109 30 24 brands brand NOUN issue-1109 30 25 , , PUNCT issue-1109 30 26 which which PRON issue-1109 30 27 allows allow VERB issue-1109 30 28 providing provide VERB issue-1109 30 29 the the DET issue-1109 30 30 sustainable sustainable ADJ issue-1109 30 31 economic economic ADJ issue-1109 30 32 growth growth NOUN issue-1109 30 33 . . PUNCT issue-1109 31 1 the the DET issue-1109 31 2 relevance relevance NOUN issue-1109 31 3 of of ADP issue-1109 31 4 tourism tourism NOUN issue-1109 31 5 is be AUX issue-1109 31 6 evidenced evidence VERB issue-1109 31 7 by by ADP issue-1109 31 8 global global ADJ issue-1109 31 9 trends trend NOUN issue-1109 31 10 and and CCONJ issue-1109 31 11 prospects prospect NOUN issue-1109 31 12 of of ADP issue-1109 31 13 its its PRON issue-1109 31 14 development development NOUN issue-1109 31 15 . . PUNCT issue-1109 32 1 during during ADP issue-1109 32 2 non non ADJ issue-1109 32 3 - - ADJ issue-1109 32 4 crisis crisis ADJ issue-1109 32 5 periods period NOUN issue-1109 32 6 , , PUNCT issue-1109 32 7 the the DET issue-1109 32 8 global global ADJ issue-1109 32 9 tourism tourism NOUN issue-1109 32 10 industry industry NOUN issue-1109 32 11 has have AUX issue-1109 32 12 exerted exert VERB issue-1109 32 13 powerful powerful ADJ issue-1109 32 14 influence influence NOUN issue-1109 32 15 on on ADP issue-1109 32 16 the the DET issue-1109 32 17 general general ADJ issue-1109 32 18 state state NOUN issue-1109 32 19 and and CCONJ issue-1109 32 20 formed form VERB issue-1109 32 21 tendencies tendency NOUN issue-1109 32 22 of of ADP issue-1109 32 23 development development NOUN issue-1109 32 24 of of ADP issue-1109 32 25 the the DET issue-1109 32 26 global global ADJ issue-1109 32 27 economy economy NOUN issue-1109 32 28 since since SCONJ issue-1109 32 29 the the DET issue-1109 32 30 global global ADJ issue-1109 32 31 tourism tourism NOUN issue-1109 32 32 industry industry NOUN issue-1109 32 33 has have AUX issue-1109 32 34 involved involve VERB issue-1109 32 35 10 10 NUM issue-1109 32 36 % % NOUN issue-1109 32 37 of of ADP issue-1109 32 38 all all DET issue-1109 32 39 the the DET issue-1109 32 40 investments investment NOUN issue-1109 32 41 and and CCONJ issue-1109 32 42 every every DET issue-1109 32 43 tenth tenth ADJ issue-1109 32 44 employee employee NOUN issue-1109 32 45 in in ADP issue-1109 32 46 the the DET issue-1109 32 47 world world NOUN issue-1109 32 48 , , PUNCT issue-1109 32 49 and and CCONJ issue-1109 32 50 it it PRON issue-1109 32 51 accounts account VERB issue-1109 32 52 for for ADP issue-1109 32 53 up up ADP issue-1109 32 54 to to PART issue-1109 32 55 7 7 NUM issue-1109 32 56 % % NOUN issue-1109 32 57 of of ADP issue-1109 32 58 gdp gdp NOUN issue-1109 32 59 ( ( PUNCT issue-1109 32 60 unwto unwto ADJ issue-1109 32 61 , , PUNCT issue-1109 32 62 2019 2019 NUM issue-1109 32 63 ) ) PUNCT issue-1109 32 64 . . PUNCT issue-1109 33 1 in in ADP issue-1109 33 2 ukraine ukraine NOUN issue-1109 33 3 , , PUNCT issue-1109 33 4 the the DET issue-1109 33 5 positive positive ADJ issue-1109 33 6 influence influence NOUN issue-1109 33 7 of of ADP issue-1109 33 8 the the DET issue-1109 33 9 tourism tourism NOUN issue-1109 33 10 sector sector NOUN issue-1109 33 11 on on ADP issue-1109 33 12 the the DET issue-1109 33 13 state state NOUN issue-1109 33 14 of of ADP issue-1109 33 15 the the DET issue-1109 33 16 economy economy NOUN issue-1109 33 17 is be AUX issue-1109 33 18 insufficient insufficient ADJ issue-1109 33 19 . . PUNCT issue-1109 34 1 ukraine ukraine PROPN issue-1109 34 2 has have VERB issue-1109 34 3 the the DET issue-1109 34 4 significant significant ADJ issue-1109 34 5 tourism tourism NOUN issue-1109 34 6 potential potential NOUN issue-1109 34 7 , , PUNCT issue-1109 34 8 resource resource NOUN issue-1109 34 9 preconditions precondition NOUN issue-1109 34 10 , , PUNCT issue-1109 34 11 convenient convenient ADJ issue-1109 34 12 geographical geographical ADJ issue-1109 34 13 location location NOUN issue-1109 34 14 but but CCONJ issue-1109 34 15 does do AUX issue-1109 34 16 not not PART issue-1109 34 17 use use VERB issue-1109 34 18 them they PRON issue-1109 34 19 appropriately appropriately ADV issue-1109 34 20 and and CCONJ issue-1109 34 21 to to ADP issue-1109 34 22 the the DET issue-1109 34 23 fullest full ADJ issue-1109 34 24 extent extent NOUN issue-1109 34 25 . . PUNCT issue-1109 35 1 therefore therefore ADV issue-1109 35 2 , , PUNCT issue-1109 35 3 the the DET issue-1109 35 4 activity activity NOUN issue-1109 35 5 related relate VERB issue-1109 35 6 to to ADP issue-1109 35 7 the the DET issue-1109 35 8 formation formation NOUN issue-1109 35 9 and and CCONJ issue-1109 35 10 promotion promotion NOUN issue-1109 35 11 of of ADP issue-1109 35 12 the the DET issue-1109 35 13 nation nation NOUN issue-1109 35 14 tourism tourism NOUN issue-1109 35 15 brand brand NOUN issue-1109 35 16 in in ADP issue-1109 35 17 the the DET issue-1109 35 18 global global ADJ issue-1109 35 19 and and CCONJ issue-1109 35 20 domestic domestic ADJ issue-1109 35 21 tourism tourism NOUN issue-1109 35 22 markets market NOUN issue-1109 35 23 is be AUX issue-1109 35 24 a a DET issue-1109 35 25 prior prior ADJ issue-1109 35 26 vector vector NOUN issue-1109 35 27 for for ADP issue-1109 35 28 the the DET issue-1109 35 29 post post ADJ issue-1109 35 30 - - ADJ issue-1109 35 31 crisis crisis ADJ issue-1109 35 32 renovation renovation NOUN issue-1109 35 33 of of ADP issue-1109 35 34 the the DET issue-1109 35 35 economy economy NOUN issue-1109 35 36 and and CCONJ issue-1109 35 37 a a DET issue-1109 35 38 strategic strategic ADJ issue-1109 35 39 goal goal NOUN issue-1109 35 40 for for ADP issue-1109 35 41 development development NOUN issue-1109 35 42 of of ADP issue-1109 35 43 business business NOUN issue-1109 35 44 entities entity NOUN issue-1109 35 45 and and CCONJ issue-1109 35 46 tourism tourism NOUN issue-1109 35 47 destinations destination NOUN issue-1109 35 48 , , PUNCT issue-1109 35 49 as as ADV issue-1109 35 50 well well ADV issue-1109 35 51 as as ADP issue-1109 35 52 the the DET issue-1109 35 53 nation nation NOUN issue-1109 35 54 economy economy NOUN issue-1109 35 55 . . PUNCT issue-1109 36 1 the the DET issue-1109 36 2 formation formation NOUN issue-1109 36 3 of of ADP issue-1109 36 4 nation nation NOUN issue-1109 36 5 tourism tourism NOUN issue-1109 36 6 brand brand NOUN issue-1109 36 7 is be AUX issue-1109 36 8 an an DET issue-1109 36 9 important important ADJ issue-1109 36 10 component component NOUN issue-1109 36 11 for for ADP issue-1109 36 12 ensuring ensure VERB issue-1109 36 13 the the DET issue-1109 36 14 competitiveness competitiveness NOUN issue-1109 36 15 , , PUNCT issue-1109 36 16 image image NOUN issue-1109 36 17 , , PUNCT issue-1109 36 18 leadership leadership NOUN issue-1109 36 19 positions position NOUN issue-1109 36 20 , , PUNCT issue-1109 36 21 business business NOUN issue-1109 36 22 perfectness perfectness NOUN issue-1109 36 23 , , PUNCT issue-1109 36 24 customer customer NOUN issue-1109 36 25 loyalty loyalty NOUN issue-1109 36 26 , , PUNCT issue-1109 36 27 positive positive ADJ issue-1109 36 28 perception perception NOUN issue-1109 36 29 by by ADP issue-1109 36 30 stakeholders stakeholder NOUN issue-1109 36 31 , , PUNCT issue-1109 36 32 etc etc X issue-1109 36 33 . . X issue-1109 37 1 2 2 X issue-1109 37 2 . . X issue-1109 37 3 literature literature NOUN issue-1109 37 4 review review VERB issue-1109 37 5 a a DET issue-1109 37 6 country country NOUN issue-1109 37 7 ’s ’s PART issue-1109 37 8 brand brand NOUN issue-1109 37 9 is be AUX issue-1109 37 10 of of ADP issue-1109 37 11 considerable considerable ADJ issue-1109 37 12 political political ADJ issue-1109 37 13 , , PUNCT issue-1109 37 14 economic economic ADJ issue-1109 37 15 , , PUNCT issue-1109 37 16 and and CCONJ issue-1109 37 17 socio socio NOUN issue-1109 37 18 - - PUNCT issue-1109 37 19 cultural cultural ADJ issue-1109 37 20 importance importance NOUN issue-1109 37 21 ( ( PUNCT issue-1109 37 22 anholt anholt NOUN issue-1109 37 23 , , PUNCT issue-1109 37 24 2013 2013 NUM issue-1109 37 25 ; ; PUNCT issue-1109 37 26 kotler kotler PROPN issue-1109 37 27 et et PROPN issue-1109 37 28 all all PRON issue-1109 37 29 , , PUNCT issue-1109 37 30 2002 2002 NUM issue-1109 37 31 ; ; PUNCT issue-1109 37 32 o'shaughnessy o'shaughnessy PROPN issue-1109 37 33 et et NOUN issue-1109 37 34 all all PRON issue-1109 37 35 , , PUNCT issue-1109 37 36 2000 2000 NUM issue-1109 37 37 ; ; PUNCT issue-1109 37 38 fan fan PROPN issue-1109 37 39 , , PUNCT issue-1109 37 40 2006 2006 NUM issue-1109 37 41 ; ; PUNCT issue-1109 37 42 kaneva kaneva PROPN issue-1109 37 43 , , PUNCT issue-1109 37 44 2011 2011 NUM issue-1109 37 45 ) ) PUNCT issue-1109 37 46 . . PUNCT issue-1109 38 1 according accord VERB issue-1109 38 2 to to ADP issue-1109 38 3 the the DET issue-1109 38 4 treating treat VERB issue-1109 38 5 the the DET issue-1109 38 6 nation nation NOUN issue-1109 38 7 as as ADP issue-1109 38 8 a a DET issue-1109 38 9 brand brand NOUN issue-1109 38 10 ” " PUNCT issue-1109 38 11 , , PUNCT issue-1109 38 12 o’shaughnessy o’shaughnessy PROPN issue-1109 38 13 considers consider VERB issue-1109 38 14 : : PUNCT issue-1109 38 15 “ " PUNCT issue-1109 38 16 one one NUM issue-1109 38 17 conclusion conclusion NOUN issue-1109 38 18 is be AUX issue-1109 38 19 that that SCONJ issue-1109 38 20 the the DET issue-1109 38 21 reputational reputational ADJ issue-1109 38 22 capital capital NOUN issue-1109 38 23 of of ADP issue-1109 38 24 a a DET issue-1109 38 25 nation nation NOUN issue-1109 38 26 with with ADP issue-1109 38 27 respect respect NOUN issue-1109 38 28 to to ADP issue-1109 38 29 a a DET issue-1109 38 30 product product NOUN issue-1109 38 31 category category NOUN issue-1109 38 32 will will AUX issue-1109 38 33 influence influence VERB issue-1109 38 34 choice choice NOUN issue-1109 38 35 more more ADJ issue-1109 38 36 than than ADP issue-1109 38 37 a a DET issue-1109 38 38 nation nation NOUN issue-1109 38 39 ’s ’s PART issue-1109 38 40 overall overall ADJ issue-1109 38 41 attractiveness attractiveness NOUN issue-1109 38 42 , , PUNCT issue-1109 38 43 though though SCONJ issue-1109 38 44 fragments fragment NOUN issue-1109 38 45 of of ADP issue-1109 38 46 a a DET issue-1109 38 47 nation nation NOUN issue-1109 38 48 ’s ’s PART issue-1109 38 49 imagery imagery NOUN issue-1109 38 50 may may AUX issue-1109 38 51 be be AUX issue-1109 38 52 successfully successfully ADV issue-1109 38 53 exploited exploit VERB issue-1109 38 54 ” " PUNCT issue-1109 38 55 ( ( PUNCT issue-1109 38 56 o’shaughnessy o’shaughnessy PROPN issue-1109 38 57 , , PUNCT issue-1109 38 58 et et PROPN issue-1109 38 59 al al PROPN issue-1109 38 60 . . PROPN issue-1109 38 61 , , PUNCT issue-1109 38 62 2000 2000 NUM issue-1109 38 63 ) ) PUNCT issue-1109 38 64 . . PUNCT issue-1109 39 1 nation nation NOUN issue-1109 39 2 brand brand NOUN issue-1109 39 3 is be AUX issue-1109 39 4 the the DET issue-1109 39 5 total total ADJ issue-1109 39 6 perception perception NOUN issue-1109 39 7 of of ADP issue-1109 39 8 international international ADJ issue-1109 39 9 audiences audience NOUN issue-1109 39 10 about about ADP issue-1109 39 11 a a DET issue-1109 39 12 country country NOUN issue-1109 39 13 ( ( PUNCT issue-1109 39 14 handayani handayani PROPN issue-1109 39 15 et et PROPN issue-1109 39 16 al al PROPN issue-1109 39 17 . . PROPN issue-1109 39 18 , , PUNCT issue-1109 39 19 2013 2013 NUM issue-1109 39 20 , , PUNCT issue-1109 39 21 173 173 NUM issue-1109 39 22 ) ) PUNCT issue-1109 39 23 . . PUNCT issue-1109 40 1 examining examine VERB issue-1109 40 2 the the DET issue-1109 40 3 nation nation NOUN issue-1109 40 4 brands brand NOUN issue-1109 40 5 , , PUNCT issue-1109 40 6 a a DET issue-1109 40 7 majority majority NOUN issue-1109 40 8 of of ADP issue-1109 40 9 scientists scientist NOUN issue-1109 40 10 have have AUX issue-1109 40 11 concluded conclude VERB issue-1109 40 12 that that SCONJ issue-1109 40 13 tourism tourism NOUN issue-1109 40 14 is be AUX issue-1109 40 15 a a DET issue-1109 40 16 component component NOUN issue-1109 40 17 of of ADP issue-1109 40 18 a a DET issue-1109 40 19 nation nation NOUN issue-1109 40 20 brand brand NOUN issue-1109 40 21 ( ( PUNCT issue-1109 40 22 particularly particularly ADV issue-1109 40 23 , , PUNCT issue-1109 40 24 visiting visit VERB issue-1109 40 25 a a DET issue-1109 40 26 country country NOUN issue-1109 40 27 is be AUX issue-1109 40 28 a a DET issue-1109 40 29 factor factor NOUN issue-1109 40 30 of of ADP issue-1109 40 31 its its PRON issue-1109 40 32 perception perception NOUN issue-1109 40 33 ) ) PUNCT issue-1109 40 34 . . PUNCT issue-1109 41 1 “ " PUNCT issue-1109 41 2 in in ADP issue-1109 41 3 the the DET issue-1109 41 4 context context NOUN issue-1109 41 5 of of ADP issue-1109 41 6 the the DET issue-1109 41 7 nation nation NOUN issue-1109 41 8 brand brand NOUN issue-1109 41 9 ... ... PUNCT issue-1109 41 10 may may AUX issue-1109 41 11 be be AUX issue-1109 41 12 based base VERB issue-1109 41 13 upon upon SCONJ issue-1109 41 14 the the DET issue-1109 41 15 following follow VERB issue-1109 41 16 factors factor NOUN issue-1109 41 17 : : PUNCT issue-1109 41 18 personal personal ADJ issue-1109 41 19 experience experience NOUN issue-1109 41 20 , , PUNCT issue-1109 41 21 e.g. e.g. ADV issue-1109 41 22 visiting visit VERB issue-1109 41 23 the the DET issue-1109 41 24 country country NOUN issue-1109 41 25 ; ; PUNCT issue-1109 41 26 education education NOUN issue-1109 41 27 or or CCONJ issue-1109 41 28 knowledge knowledge NOUN issue-1109 41 29 ; ; PUNCT issue-1109 41 30 prior prior ADJ issue-1109 41 31 use use NOUN issue-1109 41 32 or or CCONJ issue-1109 41 33 ownership ownership NOUN issue-1109 41 34 of of ADP issue-1109 41 35 a a DET issue-1109 41 36 product product NOUN issue-1109 41 37 made make VERB issue-1109 41 38 in in ADP issue-1109 41 39 that that DET issue-1109 41 40 country country NOUN issue-1109 41 41 ; ; PUNCT issue-1109 41 42 the the DET issue-1109 41 43 depiction depiction NOUN issue-1109 41 44 of of ADP issue-1109 41 45 the the DET issue-1109 41 46 country country NOUN issue-1109 41 47 through through ADP issue-1109 41 48 media medium NOUN issue-1109 41 49 channels channel NOUN issue-1109 41 50 ; ; PUNCT issue-1109 41 51 stereotypes stereotype NOUN issue-1109 41 52 , , PUNCT issue-1109 41 53 etc etc X issue-1109 41 54 . . X issue-1109 41 55 ” " PUNCT issue-1109 42 1 ( ( PUNCT issue-1109 42 2 fan fan NOUN issue-1109 42 3 , , PUNCT issue-1109 42 4 2005 2005 NUM issue-1109 42 5 ) ) PUNCT issue-1109 42 6 . . PUNCT issue-1109 43 1 from from ADP issue-1109 43 2 the the DET issue-1109 43 3 point point NOUN issue-1109 43 4 of of ADP issue-1109 43 5 view view NOUN issue-1109 43 6 of of ADP issue-1109 43 7 one one NUM issue-1109 43 8 of of ADP issue-1109 43 9 worldwide worldwide ADJ issue-1109 43 10 acknowledged acknowledge VERB issue-1109 43 11 specialists specialist NOUN issue-1109 43 12 in in ADP issue-1109 43 13 nation nation NOUN issue-1109 43 14 brands brand NOUN issue-1109 43 15 s. s. PROPN issue-1109 43 16 anholt anholt PROPN issue-1109 43 17 ( ( PUNCT issue-1109 43 18 2006 2006 NUM issue-1109 43 19 ) ) PUNCT issue-1109 43 20 , , PUNCT issue-1109 43 21 a a DET issue-1109 43 22 nation nation NOUN issue-1109 43 23 brand brand NOUN issue-1109 43 24 is be AUX issue-1109 43 25 formed form VERB issue-1109 43 26 by by ADP issue-1109 43 27 the the DET issue-1109 43 28 following follow VERB issue-1109 43 29 main main ADJ issue-1109 43 30 components component NOUN issue-1109 43 31 : : PUNCT issue-1109 43 32 tourism tourism NOUN issue-1109 43 33 , , PUNCT issue-1109 43 34 exports export NOUN issue-1109 43 35 , , PUNCT issue-1109 43 36 people people NOUN issue-1109 43 37 , , PUNCT issue-1109 43 38 culture culture NOUN issue-1109 43 39 and and CCONJ issue-1109 43 40 heritage heritage NOUN issue-1109 43 41 , , PUNCT issue-1109 43 42 governance governance NOUN issue-1109 43 43 , , PUNCT issue-1109 43 44 investment investment NOUN issue-1109 43 45 , , PUNCT issue-1109 43 46 and and CCONJ issue-1109 43 47 immigration immigration NOUN issue-1109 43 48 ( ( PUNCT issue-1109 43 49 figure figure NOUN issue-1109 43 50 1 1 NUM issue-1109 43 51 ) ) PUNCT issue-1109 43 52 . . PUNCT issue-1109 44 1 the the DET issue-1109 44 2 brand brand NOUN issue-1109 44 3 finance finance NOUN issue-1109 44 4 as as ADP issue-1109 44 5 the the DET issue-1109 44 6 world world NOUN issue-1109 44 7 ’s ’s PART issue-1109 44 8 leading lead VERB issue-1109 44 9 independent independent ADJ issue-1109 44 10 brand brand NOUN issue-1109 44 11 valuation valuation PROPN issue-1109 44 12 consultancy consultancy PROPN issue-1109 44 13 , , PUNCT issue-1109 44 14 in in ADP issue-1109 44 15 determining determine VERB issue-1109 44 16 the the DET issue-1109 44 17 strength strength NOUN issue-1109 44 18 of of ADP issue-1109 44 19 nation nation NOUN issue-1109 44 20 brands brand NOUN issue-1109 44 21 , , PUNCT issue-1109 44 22 takes take VERB issue-1109 44 23 into into ADP issue-1109 44 24 account account NOUN issue-1109 44 25 results result NOUN issue-1109 44 26 of of ADP issue-1109 44 27 activities activity NOUN issue-1109 44 28 based base VERB issue-1109 44 29 on on ADP issue-1109 44 30 a a DET issue-1109 44 31 large large ADJ issue-1109 44 32 amount amount NOUN issue-1109 44 33 of of ADP issue-1109 44 34 data datum NOUN issue-1109 44 35 in in ADP issue-1109 44 36 terms term NOUN issue-1109 44 37 of of ADP issue-1109 44 38 three three NUM issue-1109 44 39 key key ADJ issue-1109 44 40 components component NOUN issue-1109 44 41 : : PUNCT issue-1109 44 42 a a X issue-1109 44 43 ) ) PUNCT issue-1109 44 44 products product NOUN issue-1109 44 45 and and CCONJ issue-1109 44 46 services service NOUN issue-1109 44 47 ; ; PUNCT issue-1109 44 48 b b X issue-1109 44 49 ) ) PUNCT issue-1109 44 50 investments investment NOUN issue-1109 44 51 ; ; PUNCT issue-1109 44 52 c c X issue-1109 44 53 ) ) PUNCT issue-1109 44 54 society society NOUN issue-1109 44 55 , , PUNCT issue-1109 44 56 where where SCONJ issue-1109 44 57 the the DET issue-1109 44 58 organization organization NOUN issue-1109 44 59 indicates indicate VERB issue-1109 44 60 tourism tourism NOUN issue-1109 44 61 among among ADP issue-1109 44 62 six six NUM issue-1109 44 63 sub sub NOUN issue-1109 44 64 - - NOUN issue-1109 44 65 components component NOUN issue-1109 44 66 . . PUNCT issue-1109 45 1 within within ADP issue-1109 45 2 tourism tourism NOUN issue-1109 45 3 , , PUNCT issue-1109 45 4 experts expert NOUN issue-1109 45 5 evaluate evaluate VERB issue-1109 45 6 openness openness NOUN issue-1109 45 7 , , PUNCT issue-1109 45 8 infrastructure infrastructure NOUN issue-1109 45 9 , , PUNCT issue-1109 45 10 value value NOUN issue-1109 45 11 , , PUNCT issue-1109 45 12 and and CCONJ issue-1109 45 13 appeal appeal NOUN issue-1109 45 14 ( ( PUNCT issue-1109 45 15 brand brand NOUN issue-1109 45 16 finance finance NOUN issue-1109 45 17 , , PUNCT issue-1109 45 18 2018 2018 NUM issue-1109 45 19 , , PUNCT issue-1109 45 20 p.16 p.16 PROPN issue-1109 45 21 ) ) PUNCT issue-1109 45 22 . . PUNCT issue-1109 46 1 consequently consequently ADV issue-1109 46 2 , , PUNCT issue-1109 46 3 scientists scientist NOUN issue-1109 46 4 emphasize emphasize VERB issue-1109 46 5 that that SCONJ issue-1109 46 6 , , PUNCT issue-1109 46 7 on on ADP issue-1109 46 8 the the DET issue-1109 46 9 one one NUM issue-1109 46 10 hand hand NOUN issue-1109 46 11 , , PUNCT issue-1109 46 12 tourism tourism NOUN issue-1109 46 13 as as ADP issue-1109 46 14 a a DET issue-1109 46 15 component component NOUN issue-1109 46 16 of of ADP issue-1109 46 17 the the DET issue-1109 46 18 nation nation NOUN issue-1109 46 19 brand brand NOUN issue-1109 46 20 takes take VERB issue-1109 46 21 into into ADP issue-1109 46 22 consideration consideration NOUN issue-1109 46 23 the the DET issue-1109 46 24 level level NOUN issue-1109 46 25 of of ADP issue-1109 46 26 the the DET issue-1109 46 27 interest interest NOUN issue-1109 46 28 in in ADP issue-1109 46 29 visiting visit VERB issue-1109 46 30 a a DET issue-1109 46 31 country country NOUN issue-1109 46 32 and and CCONJ issue-1109 46 33 engaging engage VERB issue-1109 46 34 the the DET issue-1109 46 35 outstanding outstanding ADJ issue-1109 46 36 natural natural ADJ issue-1109 46 37 and and CCONJ issue-1109 46 38 human human NOUN issue-1109 46 39 - - PUNCT issue-1109 46 40 made make VERB issue-1109 46 41 landmarks landmark NOUN issue-1109 46 42 . . PUNCT issue-1109 47 1 on on ADP issue-1109 47 2 the the DET issue-1109 47 3 other other ADJ issue-1109 47 4 hand hand NOUN issue-1109 47 5 , , PUNCT issue-1109 47 6 tourism tourism NOUN issue-1109 47 7 will will AUX issue-1109 47 8 significantly significantly ADV issue-1109 47 9 benefit benefit VERB issue-1109 47 10 from from ADP issue-1109 47 11 a a DET issue-1109 47 12 strong strong ADJ issue-1109 47 13 nation nation NOUN issue-1109 47 14 brand brand NOUN issue-1109 47 15 ( ( PUNCT issue-1109 47 16 caldwell caldwell PROPN issue-1109 47 17 et et PROPN issue-1109 47 18 all all PRON issue-1109 47 19 , , PUNCT issue-1109 47 20 2004 2004 NUM issue-1109 47 21 ) ) PUNCT issue-1109 47 22 . . PUNCT issue-1109 48 1 the the DET issue-1109 48 2 bloom bloom NOUN issue-1109 48 3 consulting consulting NOUN issue-1109 48 4 being be AUX issue-1109 48 5 an an DET issue-1109 48 6 official official ADJ issue-1109 48 7 data data NOUN issue-1109 48 8 partner partner NOUN issue-1109 48 9 of of ADP issue-1109 48 10 the the DET issue-1109 48 11 world world NOUN issue-1109 48 12 economic economic ADJ issue-1109 48 13 forum forum PROPN issue-1109 48 14 researches research VERB issue-1109 48 15 tourism tourism NOUN issue-1109 48 16 brands brand NOUN issue-1109 48 17 of of ADP issue-1109 48 18 countries country NOUN issue-1109 48 19 . . PUNCT issue-1109 49 1 the the DET issue-1109 49 2 results result NOUN issue-1109 49 3 of of ADP issue-1109 49 4 their their PRON issue-1109 49 5 ranking ranking NOUN issue-1109 49 6 not not PART issue-1109 49 7 only only ADV issue-1109 49 8 measure measure VERB issue-1109 49 9 perceptions perception NOUN issue-1109 49 10 and and CCONJ issue-1109 49 11 appeal appeal NOUN issue-1109 49 12 of of ADP issue-1109 49 13 a a DET issue-1109 49 14 tourismspecific tourismspecific ADJ issue-1109 49 15 country country NOUN issue-1109 49 16 brand brand NOUN issue-1109 49 17 but but CCONJ issue-1109 49 18 also also ADV issue-1109 49 19 classify classify VERB issue-1109 49 20 its its PRON issue-1109 49 21 relative relative ADJ issue-1109 49 22 branding branding NOUN issue-1109 49 23 performance performance NOUN issue-1109 49 24 in in ADP issue-1109 49 25 a a DET issue-1109 49 26 tangible tangible ADJ issue-1109 49 27 and and CCONJ issue-1109 49 28 realistic realistic ADJ issue-1109 49 29 manner manner NOUN issue-1109 49 30 ( ( PUNCT issue-1109 49 31 bloom bloom NOUN issue-1109 49 32 consulting consulting NOUN issue-1109 49 33 , , PUNCT issue-1109 49 34 2020 2020 NUM issue-1109 49 35 ) ) PUNCT issue-1109 49 36 . . PUNCT issue-1109 50 1 the the DET issue-1109 50 2 ranking ranking ADJ issue-1109 50 3 variables variable NOUN issue-1109 50 4 account account VERB issue-1109 50 5 for for ADP issue-1109 50 6 the the DET issue-1109 50 7 economic economic ADJ issue-1109 50 8 performance performance NOUN issue-1109 50 9 of of ADP issue-1109 50 10 a a DET issue-1109 50 11 country country NOUN issue-1109 50 12 ’s ’s PART issue-1109 50 13 tourism tourism NOUN issue-1109 50 14 sector sector NOUN issue-1109 50 15 , , PUNCT issue-1109 50 16 its its PRON issue-1109 50 17 online online ADJ issue-1109 50 18 performance performance NOUN issue-1109 50 19 , , PUNCT issue-1109 50 20 as as ADV issue-1109 50 21 well well ADV issue-1109 50 22 as as ADP issue-1109 50 23 digital digital ADJ issue-1109 50 24 measurements measurement NOUN issue-1109 50 25 . . PUNCT issue-1109 51 1 we we PRON issue-1109 51 2 observe observe VERB issue-1109 51 3 the the DET issue-1109 51 4 increase increase NOUN issue-1109 51 5 of of ADP issue-1109 51 6 the the DET issue-1109 51 7 interest interest NOUN issue-1109 51 8 in in ADP issue-1109 51 9 examining examine VERB issue-1109 51 10 the the DET issue-1109 51 11 tourism tourism NOUN issue-1109 51 12 brands brand NOUN issue-1109 51 13 of of ADP issue-1109 51 14 countries country NOUN issue-1109 51 15 or or CCONJ issue-1109 51 16 destinations destination NOUN issue-1109 51 17 and and CCONJ issue-1109 51 18 factors factor NOUN issue-1109 51 19 affecting affect VERB issue-1109 51 20 them they PRON issue-1109 51 21 . . PUNCT issue-1109 52 1 it it PRON issue-1109 52 2 was be AUX issue-1109 52 3 determined determine VERB issue-1109 52 4 that that SCONJ issue-1109 52 5 a a DET issue-1109 52 6 new new ADJ issue-1109 52 7 quality quality NOUN issue-1109 52 8 of of ADP issue-1109 52 9 tourism tourism NOUN issue-1109 52 10 activities activity NOUN issue-1109 52 11 can can AUX issue-1109 52 12 bring bring VERB issue-1109 52 13 to to ADP issue-1109 52 14 the the DET issue-1109 52 15 formation formation NOUN issue-1109 52 16 of of ADP issue-1109 52 17 the the DET issue-1109 52 18 national national ADJ issue-1109 52 19 tourist tourist NOUN issue-1109 52 20 brand brand NOUN issue-1109 52 21 , , PUNCT issue-1109 52 22 which which PRON issue-1109 52 23 is be AUX issue-1109 52 24 built build VERB issue-1109 52 25 on on ADP issue-1109 52 26 the the DET issue-1109 52 27 symbolization symbolization NOUN issue-1109 52 28 of of ADP issue-1109 52 29 customer customer NOUN issue-1109 52 30 value value NOUN issue-1109 52 31 of of ADP issue-1109 52 32 tourism tourism NOUN issue-1109 52 33 resources resource NOUN issue-1109 52 34 and and CCONJ issue-1109 52 35 territory territory NOUN issue-1109 52 36 has have VERB issue-1109 52 37 a a DET issue-1109 52 38 characteristic characteristic NOUN issue-1109 52 39 , , PUNCT issue-1109 52 40 respectively respectively ADV issue-1109 52 41 , , PUNCT issue-1109 52 42 on on ADP issue-1109 52 43 which which PRON issue-1109 52 44 the the DET issue-1109 52 45 socio socio NOUN issue-1109 52 46 - - PUNCT issue-1109 52 47 economic economic ADJ issue-1109 52 48 and and CCONJ issue-1109 52 49 cultural cultural ADJ issue-1109 52 50 influence influence NOUN issue-1109 52 51 of of ADP issue-1109 52 52 the the DET issue-1109 52 53 tourist tourist NOUN issue-1109 52 54 destination destination NOUN issue-1109 52 55 and and CCONJ issue-1109 52 56 its its PRON issue-1109 52 57 attractiveness attractiveness NOUN issue-1109 52 58 to to ADP issue-1109 52 59 potential potential ADJ issue-1109 52 60 tourists tourist NOUN issue-1109 52 61 and and CCONJ issue-1109 52 62 export export NOUN issue-1109 52 63 development development NOUN issue-1109 52 64 oriented orient VERB issue-1109 52 65 model model NOUN issue-1109 52 66 of of ADP issue-1109 52 67 tourism tourism NOUN issue-1109 52 68 ( ( PUNCT issue-1109 52 69 boiko boiko NOUN issue-1109 52 70 , , PUNCT issue-1109 52 71 2013 2013 NUM issue-1109 52 72 , , PUNCT issue-1109 52 73 p. p. NOUN issue-1109 52 74 42 42 NUM issue-1109 52 75 ) ) PUNCT issue-1109 52 76 . . PUNCT issue-1109 53 1 scientists scientist NOUN issue-1109 53 2 prove prove VERB issue-1109 53 3 a a DET issue-1109 53 4 hypothesis hypothesis NOUN issue-1109 53 5 , , PUNCT issue-1109 53 6 which which PRON issue-1109 53 7 states state VERB issue-1109 53 8 that that SCONJ issue-1109 53 9 an an DET issue-1109 53 10 efficient efficient ADJ issue-1109 53 11 branding branding NOUN issue-1109 53 12 strategy strategy NOUN issue-1109 53 13 for for ADP issue-1109 53 14 the the DET issue-1109 53 15 brand brand NOUN issue-1109 53 16 management management NOUN issue-1109 53 17 in in ADP issue-1109 53 18 tourism tourism NOUN issue-1109 53 19 is be AUX issue-1109 53 20 primarily primarily ADV issue-1109 53 21 influenced influence VERB issue-1109 53 22 by by ADP issue-1109 53 23 the the DET issue-1109 53 24 perception perception NOUN issue-1109 53 25 of of ADP issue-1109 53 26 demand demand NOUN issue-1109 53 27 ( ( PUNCT issue-1109 53 28 seric seric NOUN issue-1109 53 29 , , PUNCT issue-1109 53 30 2011 2011 NUM issue-1109 53 31 ) ) PUNCT issue-1109 53 32 . . PUNCT issue-1109 54 1 in in ADP issue-1109 54 2 certain certain ADJ issue-1109 54 3 scientific scientific ADJ issue-1109 54 4 papers paper NOUN issue-1109 54 5 , , PUNCT issue-1109 54 6 researchers researcher NOUN issue-1109 54 7 have have AUX issue-1109 54 8 done do VERB issue-1109 54 9 an an DET issue-1109 54 10 analysis analysis NOUN issue-1109 54 11 of of ADP issue-1109 54 12 performance performance NOUN issue-1109 54 13 baltic baltic ADJ issue-1109 54 14 journal journal PROPN issue-1109 54 15 of of ADP issue-1109 54 16 economic economic ADJ issue-1109 54 17 studies study NOUN issue-1109 54 18 163 163 NUM issue-1109 54 19 vol vol NOUN issue-1109 54 20 . . PROPN issue-1109 55 1 7 7 NUM issue-1109 56 1 no no NOUN issue-1109 56 2 . . NOUN issue-1109 56 3 2 2 NUM issue-1109 56 4 , , PUNCT issue-1109 56 5 2021 2021 NUM issue-1109 56 6 indicators indicator NOUN issue-1109 56 7 for for ADP issue-1109 56 8 the the DET issue-1109 56 9 nation nation NOUN issue-1109 56 10 tourism tourism NOUN issue-1109 56 11 branding branding NOUN issue-1109 56 12 of of ADP issue-1109 56 13 countries country NOUN issue-1109 56 14 : : PUNCT issue-1109 56 15 indicators indicator NOUN issue-1109 56 16 of of ADP issue-1109 56 17 the the DET issue-1109 56 18 inbound inbound ADJ issue-1109 56 19 tourism tourism NOUN issue-1109 56 20 flow flow NOUN issue-1109 56 21 , , PUNCT issue-1109 56 22 country country NOUN issue-1109 56 23 ’s ’s PART issue-1109 56 24 international international ADJ issue-1109 56 25 tourism tourism NOUN issue-1109 56 26 revenues revenue NOUN issue-1109 56 27 , , PUNCT issue-1109 56 28 average average ADJ issue-1109 56 29 cost cost NOUN issue-1109 56 30 of of ADP issue-1109 56 31 a a DET issue-1109 56 32 vacation vacation NOUN issue-1109 56 33 , , PUNCT issue-1109 56 34 travel travel NOUN issue-1109 56 35 & & CCONJ issue-1109 56 36 tourism tourism NOUN issue-1109 56 37 competitiveness competitiveness NOUN issue-1109 56 38 index index NOUN issue-1109 56 39 in in ADP issue-1109 56 40 particular particular ADJ issue-1109 56 41 countries country NOUN issue-1109 56 42 of of ADP issue-1109 56 43 central central ADJ issue-1109 56 44 and and CCONJ issue-1109 56 45 eastern eastern ADJ issue-1109 56 46 europe europe PROPN issue-1109 56 47 ( ( PUNCT issue-1109 56 48 nikolaichuk nikolaichuk ADJ issue-1109 56 49 , , PUNCT issue-1109 56 50 2020 2020 NUM issue-1109 56 51 ) ) PUNCT issue-1109 56 52 . . PUNCT issue-1109 57 1 for for ADP issue-1109 57 2 instance instance NOUN issue-1109 57 3 , , PUNCT issue-1109 57 4 s. s. PROPN issue-1109 57 5 cosma cosma PROPN issue-1109 57 6 , , PUNCT issue-1109 57 7 c. c. PROPN issue-1109 57 8 pop pop PROPN issue-1109 57 9 , , PUNCT issue-1109 57 10 and and CCONJ issue-1109 57 11 a. a. NOUN issue-1109 57 12 negrusa negrusa NOUN issue-1109 57 13 propose propose ADJ issue-1109 57 14 to to PART issue-1109 57 15 present present VERB issue-1109 57 16 romania romania PROPN issue-1109 57 17 ’s ’s PART issue-1109 57 18 competitive competitive ADJ issue-1109 57 19 advantages advantage NOUN issue-1109 57 20 and and CCONJ issue-1109 57 21 the the DET issue-1109 57 22 branding branding NOUN issue-1109 57 23 strategy strategy NOUN issue-1109 57 24 this this DET issue-1109 57 25 country country NOUN issue-1109 57 26 should should AUX issue-1109 57 27 have have VERB issue-1109 57 28 as as ADP issue-1109 57 29 a a DET issue-1109 57 30 tourist tourist NOUN issue-1109 57 31 destination destination NOUN issue-1109 57 32 ( ( PUNCT issue-1109 57 33 2007 2007 NUM issue-1109 57 34 ) ) PUNCT issue-1109 57 35 . . PUNCT issue-1109 58 1 v. v. ADP issue-1109 58 2 cujba cujba PROPN issue-1109 58 3 and and CCONJ issue-1109 58 4 r. r. PROPN issue-1109 58 5 sirbu sirbu PROPN issue-1109 58 6 present present VERB issue-1109 58 7 the the DET issue-1109 58 8 results result NOUN issue-1109 58 9 of of ADP issue-1109 58 10 the the DET issue-1109 58 11 research research NOUN issue-1109 58 12 on on ADP issue-1109 58 13 the the DET issue-1109 58 14 creation creation NOUN issue-1109 58 15 , , PUNCT issue-1109 58 16 organization organization NOUN issue-1109 58 17 , , PUNCT issue-1109 58 18 administration administration NOUN issue-1109 58 19 and and CCONJ issue-1109 58 20 promotion promotion NOUN issue-1109 58 21 of of ADP issue-1109 58 22 the the DET issue-1109 58 23 wine wine NOUN issue-1109 58 24 complex complex NOUN issue-1109 58 25 “ " PUNCT issue-1109 58 26 cricova cricova X issue-1109 58 27 ” " PUNCT issue-1109 58 28 ( ( PUNCT issue-1109 58 29 2020 2020 NUM issue-1109 58 30 ) ) PUNCT issue-1109 58 31 . . PUNCT issue-1109 59 1 taking take VERB issue-1109 59 2 into into ADP issue-1109 59 3 account account NOUN issue-1109 59 4 the the DET issue-1109 59 5 existence existence NOUN issue-1109 59 6 of of ADP issue-1109 59 7 the the DET issue-1109 59 8 scientific scientific ADJ issue-1109 59 9 interest interest NOUN issue-1109 59 10 and and CCONJ issue-1109 59 11 practical practical ADJ issue-1109 59 12 necessity necessity NOUN issue-1109 59 13 , , PUNCT issue-1109 59 14 problems problem NOUN issue-1109 59 15 concerned concern VERB issue-1109 59 16 with with ADP issue-1109 59 17 the the DET issue-1109 59 18 formation formation NOUN issue-1109 59 19 of of ADP issue-1109 59 20 the the DET issue-1109 59 21 nation nation NOUN issue-1109 59 22 tourism tourism NOUN issue-1109 59 23 brand brand NOUN issue-1109 59 24 of of ADP issue-1109 59 25 ukraine ukraine PROPN issue-1109 59 26 require require VERB issue-1109 59 27 the the DET issue-1109 59 28 system system NOUN issue-1109 59 29 complex complex ADJ issue-1109 59 30 examination examination NOUN issue-1109 59 31 . . PUNCT issue-1109 60 1 3 3 X issue-1109 60 2 . . X issue-1109 60 3 generalization generalization NOUN issue-1109 60 4 of of ADP issue-1109 60 5 the the DET issue-1109 60 6 main main ADJ issue-1109 60 7 statements statement NOUN issue-1109 60 8 the the DET issue-1109 60 9 brand brand NOUN issue-1109 60 10 of of ADP issue-1109 60 11 ukraine ukraine NOUN issue-1109 60 12 is be AUX issue-1109 60 13 an an DET issue-1109 60 14 essential essential ADJ issue-1109 60 15 precondition precondition NOUN issue-1109 60 16 for for ADP issue-1109 60 17 its its PRON issue-1109 60 18 promotion promotion NOUN issue-1109 60 19 in in ADP issue-1109 60 20 the the DET issue-1109 60 21 internal internal ADJ issue-1109 60 22 and and CCONJ issue-1109 60 23 global global ADJ issue-1109 60 24 tourism tourism NOUN issue-1109 60 25 markets market NOUN issue-1109 60 26 . . PUNCT issue-1109 61 1 according accord VERB issue-1109 61 2 to to ADP issue-1109 61 3 n. n. NOUN issue-1109 61 4 seric seric NOUN issue-1109 61 5 , , PUNCT issue-1109 61 6 “ " PUNCT issue-1109 61 7 management management NOUN issue-1109 61 8 of of ADP issue-1109 61 9 the the DET issue-1109 61 10 nation nation NOUN issue-1109 61 11 touristic touristic ADJ issue-1109 61 12 brand brand NOUN issue-1109 61 13 is be AUX issue-1109 61 14 a a DET issue-1109 61 15 new new ADJ issue-1109 61 16 weapon weapon NOUN issue-1109 61 17 in in ADP issue-1109 61 18 the the DET issue-1109 61 19 global global ADJ issue-1109 61 20 market market NOUN issue-1109 61 21 ” " PUNCT issue-1109 61 22 ( ( PUNCT issue-1109 61 23 2011 2011 NUM issue-1109 61 24 ) ) PUNCT issue-1109 61 25 . . PUNCT issue-1109 62 1 nowadays nowadays ADV issue-1109 62 2 , , PUNCT issue-1109 62 3 the the DET issue-1109 62 4 nation nation NOUN issue-1109 62 5 brand brand NOUN issue-1109 62 6 of of ADP issue-1109 62 7 ukraine ukraine NOUN issue-1109 62 8 is be AUX issue-1109 62 9 lowly lowly ADV issue-1109 62 10 valued value VERB issue-1109 62 11 on on ADP issue-1109 62 12 a a DET issue-1109 62 13 global global ADJ issue-1109 62 14 scale scale NOUN issue-1109 62 15 ( ( PUNCT issue-1109 62 16 table table NOUN issue-1109 62 17 1 1 NUM issue-1109 62 18 ) ) PUNCT issue-1109 62 19 . . PUNCT issue-1109 63 1 nation nation NOUN issue-1109 63 2 brands brand NOUN issue-1109 63 3 tourism tourism NOUN issue-1109 63 4 the the DET issue-1109 63 5 level level NOUN issue-1109 63 6 of of ADP issue-1109 63 7 interest interest NOUN issue-1109 63 8 in in ADP issue-1109 63 9 visiting visit VERB issue-1109 63 10 a a DET issue-1109 63 11 country country NOUN issue-1109 63 12 exports export VERB issue-1109 63 13 the the DET issue-1109 63 14 public public NOUN issue-1109 63 15 's 's PART issue-1109 63 16 image image NOUN issue-1109 63 17 of of ADP issue-1109 63 18 products product NOUN issue-1109 63 19 and and CCONJ issue-1109 63 20 services service NOUN issue-1109 63 21 of of ADP issue-1109 63 22 a a DET issue-1109 63 23 specific specific ADJ issue-1109 63 24 country country NOUN issue-1109 63 25 governance governance NOUN issue-1109 63 26 public public ADJ issue-1109 63 27 opinion opinion NOUN issue-1109 63 28 about about ADP issue-1109 63 29 national national ADJ issue-1109 63 30 government government NOUN issue-1109 63 31 competence competence NOUN issue-1109 63 32 and and CCONJ issue-1109 63 33 fairness fairness NOUN issue-1109 63 34 , , PUNCT issue-1109 63 35 as as ADV issue-1109 63 36 well well ADV issue-1109 63 37 as as ADP issue-1109 63 38 its its PRON issue-1109 63 39 perceived perceive VERB issue-1109 63 40 commitment commitment NOUN issue-1109 63 41 to to ADP issue-1109 63 42 global global ADJ issue-1109 63 43 issues issue NOUN issue-1109 63 44 investment investment NOUN issue-1109 63 45 and and CCONJ issue-1109 63 46 immigration immigration NOUN issue-1109 63 47 the the DET issue-1109 63 48 power power NOUN issue-1109 63 49 to to PART issue-1109 63 50 attract attract VERB issue-1109 63 51 people people NOUN issue-1109 63 52 to to PART issue-1109 63 53 live live VERB issue-1109 63 54 , , PUNCT issue-1109 63 55 work work NOUN issue-1109 63 56 and and CCONJ issue-1109 63 57 study study NOUN issue-1109 63 58 , , PUNCT issue-1109 63 59 and and CCONJ issue-1109 63 60 also also ADV issue-1109 63 61 how how SCONJ issue-1109 63 62 people people NOUN issue-1109 63 63 's 's PART issue-1109 63 64 perceive perceive ADJ issue-1109 63 65 quality quality NOUN issue-1109 63 66 of of ADP issue-1109 63 67 life life NOUN issue-1109 63 68 and and CCONJ issue-1109 63 69 buiness buiness PROPN issue-1109 63 70 environment environment NOUN issue-1109 63 71 in in ADP issue-1109 63 72 a a DET issue-1109 63 73 specific specific ADJ issue-1109 63 74 country country NOUN issue-1109 63 75 cultural cultural PROPN issue-1109 63 76 & & CCONJ issue-1109 63 77 heritage heritage PROPN issue-1109 63 78 the the DET issue-1109 63 79 public public NOUN issue-1109 63 80 's 's PART issue-1109 63 81 perception perception NOUN issue-1109 63 82 of of ADP issue-1109 63 83 a a DET issue-1109 63 84 nation nation NOUN issue-1109 63 85 's 's PART issue-1109 63 86 heritage heritage NOUN issue-1109 63 87 and and CCONJ issue-1109 63 88 culture culture NOUN issue-1109 63 89 people people NOUN issue-1109 63 90 the the DET issue-1109 63 91 country country NOUN issue-1109 63 92 's 's PART issue-1109 63 93 citizens citizen NOUN issue-1109 63 94 ' ' PART issue-1109 63 95 reputation reputation NOUN issue-1109 63 96 for for ADP issue-1109 63 97 competence competence NOUN issue-1109 63 98 , , PUNCT issue-1109 63 99 openness openness NOUN issue-1109 63 100 , , PUNCT issue-1109 63 101 and and CCONJ issue-1109 63 102 friendliness friendliness ADJ issue-1109 63 103 figure figure NOUN issue-1109 63 104 1 1 NUM issue-1109 63 105 . . PUNCT issue-1109 64 1 the the DET issue-1109 64 2 anholt anholt PROPN issue-1109 64 3 - - PUNCT issue-1109 64 4 gf gf PROPN issue-1109 64 5 k k PROPN issue-1109 64 6 nation nation PROPN issue-1109 64 7 brands brands PROPN issue-1109 64 8 hexagon hexagon PROPN issue-1109 64 9 source source PROPN issue-1109 64 10 : : PUNCT issue-1109 64 11 ( ( PUNCT issue-1109 64 12 anholt anholt NOUN issue-1109 64 13 , , PUNCT issue-1109 64 14 2006 2006 NUM issue-1109 64 15 ) ) PUNCT issue-1109 64 16 table table NOUN issue-1109 64 17 1 1 NUM issue-1109 64 18 ranking ranking NOUN issue-1109 64 19 and and CCONJ issue-1109 64 20 value value NOUN issue-1109 64 21 of of ADP issue-1109 64 22 certain certain ADJ issue-1109 64 23 nation nation NOUN issue-1109 64 24 brands brand NOUN issue-1109 64 25 in in ADP issue-1109 64 26 2017–2020 2017–2020 NUM issue-1109 64 27 rank rank NOUN issue-1109 64 28 2020 2020 NUM issue-1109 64 29 rank rank PROPN issue-1109 64 30 2019 2019 NUM issue-1109 64 31 rank rank PROPN issue-1109 64 32 2018 2018 NUM issue-1109 64 33 rank rank NOUN issue-1109 64 34 2017 2017 NUM issue-1109 64 35 name name NOUN issue-1109 64 36 of of ADP issue-1109 64 37 country country NOUN issue-1109 64 38 2020 2020 NUM issue-1109 64 39 nation nation NOUN issue-1109 64 40 brand brand NOUN issue-1109 64 41 value value NOUN issue-1109 64 42 , , PUNCT issue-1109 64 43 usd usd NOUN issue-1109 64 44 2020 2020 NUM issue-1109 64 45 brand brand NOUN issue-1109 64 46 rating rating NOUN issue-1109 64 47 2019 2019 NUM issue-1109 64 48 nation nation NOUN issue-1109 64 49 brand brand NOUN issue-1109 64 50 value value NOUN issue-1109 64 51 , , PUNCT issue-1109 64 52 $ $ SYM issue-1109 64 53 2018 2018 NUM issue-1109 64 54 brand brand NOUN issue-1109 64 55 rating rating NOUN issue-1109 64 56 2017 2017 NUM issue-1109 64 57 brand brand NOUN issue-1109 64 58 rating rating NOUN issue-1109 64 59 brand brand NOUN issue-1109 64 60 value value NOUN issue-1109 64 61 change change NOUN issue-1109 64 62 , , PUNCT issue-1109 64 63 % % NOUN issue-1109 64 64 2020/2017 2020/2017 NUM issue-1109 64 65 1 1 NUM issue-1109 64 66 1 1 NUM issue-1109 64 67 1 1 NUM issue-1109 64 68 1 1 NUM issue-1109 64 69 united united ADJ issue-1109 64 70 states states PROPN issue-1109 64 71 23,738 23,738 NUM issue-1109 64 72 ааа ааа NOUN issue-1109 64 73 27,751 27,751 NUM issue-1109 64 74 25,899 25,899 NUM issue-1109 64 75 21,055 21,055 NUM issue-1109 64 76 12.7 12.7 NUM issue-1109 64 77 2 2 NUM issue-1109 64 78 2 2 NUM issue-1109 64 79 2 2 NUM issue-1109 64 80 2 2 NUM issue-1109 64 81 china china NOUN issue-1109 64 82 18,764 18,764 NUM issue-1109 64 83 аа аа ADV issue-1109 64 84 19,485 19,485 NUM issue-1109 64 85 12,779 12,779 NUM issue-1109 64 86 10,209 10,209 NUM issue-1109 64 87 83.8 83.8 NUM issue-1109 64 88 3 3 NUM issue-1109 64 89 3 3 NUM issue-1109 64 90 5 5 NUM issue-1109 64 91 4 4 NUM issue-1109 64 92 japan japan PROPN issue-1109 64 93 4,261 4,261 NUM issue-1109 64 94 аа+ аа+ NOUN issue-1109 64 95 4,532 4,532 NUM issue-1109 64 96 3,598 3,598 NUM issue-1109 64 97 3,439 3,439 NUM issue-1109 64 98 23.9 23.9 NUM issue-1109 64 99 4 4 NUM issue-1109 64 100 5 5 NUM issue-1109 64 101 3 3 NUM issue-1109 64 102 3 3 NUM issue-1109 64 103 germany germany NOUN issue-1109 64 104 3,812 3,812 NUM issue-1109 64 105 ааа ааа NOUN issue-1109 64 106 4,854 4,854 NUM issue-1109 64 107 5,147 5,147 NUM issue-1109 64 108 4,021 4,021 NUM issue-1109 64 109 -5.2 -5.2 SYM issue-1109 64 110 5 5 NUM issue-1109 64 111 4 4 NUM issue-1109 64 112 4 4 NUM issue-1109 64 113 5 5 NUM issue-1109 64 114 united united ADJ issue-1109 64 115 kingdom kingdom NOUN issue-1109 64 116 3,314 3,314 NUM issue-1109 64 117 ааа3,850 ааа3,850 ADP issue-1109 64 118 3,750 3,750 NUM issue-1109 64 119 3,129 3,129 NUM issue-1109 64 120 5.9 5.9 NUM issue-1109 64 121 6 6 NUM issue-1109 64 122 6 6 NUM issue-1109 64 123 6 6 NUM issue-1109 64 124 6 6 NUM issue-1109 64 125 france france PROPN issue-1109 64 126 2,699 2,699 NUM issue-1109 64 127 аа+ аа+ NOUN issue-1109 64 128 3,096 3,096 NUM issue-1109 64 129 3,224 3,224 NUM issue-1109 64 130 2,969 2,969 NUM issue-1109 64 131 -9.1 -9.1 PROPN issue-1109 64 132 7 7 NUM issue-1109 64 133 7 7 NUM issue-1109 64 134 9 9 NUM issue-1109 64 135 8 8 NUM issue-1109 64 136 india india PROPN issue-1109 64 137 2,027 2,027 NUM issue-1109 64 138 а+ а+ VERB issue-1109 64 139 2,561 2,561 NUM issue-1109 64 140 2,046 2,046 NUM issue-1109 64 141 2,046 2,046 NUM issue-1109 64 142 -0.9 -0.9 NOUN issue-1109 64 143 8 8 NUM issue-1109 64 144 9 9 NUM issue-1109 64 145 7 7 NUM issue-1109 64 146 7 7 NUM issue-1109 64 147 canada canada PROPN issue-1109 64 148 1,900 1,900 NUM issue-1109 64 149 ааа2,183 ааа2,183 PROPN issue-1109 64 150 2,224 2,224 NUM issue-1109 64 151 2,056 2,056 NUM issue-1109 64 152 -7.6 -7.6 NOUN issue-1109 64 153 9 9 NUM issue-1109 64 154 8 8 NUM issue-1109 64 155 8 8 NUM issue-1109 64 156 9 9 NUM issue-1109 64 157 italy italy PROPN issue-1109 64 158 1,776 1,776 NUM issue-1109 64 159 аа2,110 аа2,110 NOUN issue-1109 64 160 2,214 2,214 NUM issue-1109 64 161 2,034 2,034 NUM issue-1109 64 162 -12.7 -12.7 NUM issue-1109 64 163 10 10 NUM issue-1109 64 164 10 10 NUM issue-1109 64 165 10 10 NUM issue-1109 64 166 10 10 NUM issue-1109 64 167 south south PROPN issue-1109 64 168 korea korea PROPN issue-1109 64 169 1,694 1,694 NUM issue-1109 64 170 аа аа ADP issue-1109 64 171 2,135 2,135 NUM issue-1109 64 172 1,845 1,845 NUM issue-1109 64 173 1,845 1,845 NUM issue-1109 64 174 -8.2 -8.2 NOUN issue-1109 64 175 … … PUNCT issue-1109 64 176 … … PUNCT issue-1109 64 177 … … PUNCT issue-1109 64 178 55 55 NUM issue-1109 64 179 56 56 NUM issue-1109 64 180 60 60 NUM issue-1109 64 181 61 61 NUM issue-1109 64 182 ukraine ukraine NOUN issue-1109 64 183 97 97 NUM issue-1109 64 184 а93 а93 ADJ issue-1109 64 185 84 84 NUM issue-1109 64 186 68 68 NUM issue-1109 64 187 29.9 29.9 NUM issue-1109 64 188 source source NOUN issue-1109 64 189 : : PUNCT issue-1109 64 190 drawn draw VERB issue-1109 64 191 up up ADP issue-1109 64 192 by by ADP issue-1109 64 193 the the DET issue-1109 64 194 authors author NOUN issue-1109 64 195 on on ADP issue-1109 64 196 the the DET issue-1109 64 197 basis basis NOUN issue-1109 64 198 of of ADP issue-1109 64 199 data datum NOUN issue-1109 64 200 provided provide VERB issue-1109 64 201 by by ADP issue-1109 64 202 brand brand NOUN issue-1109 64 203 finance finance PROPN issue-1109 64 204 baltic baltic PROPN issue-1109 64 205 journal journal PROPN issue-1109 64 206 of of ADP issue-1109 64 207 economic economic ADJ issue-1109 64 208 studies study NOUN issue-1109 64 209 164 164 NUM issue-1109 64 210 vol vol NOUN issue-1109 64 211 . . PUNCT issue-1109 65 1 7 7 NUM issue-1109 66 1 no no NOUN issue-1109 66 2 . . NOUN issue-1109 66 3 2 2 NUM issue-1109 66 4 , , PUNCT issue-1109 66 5 2021 2021 NUM issue-1109 66 6 over over ADP issue-1109 66 7 the the DET issue-1109 66 8 past past ADJ issue-1109 66 9 10 10 NUM issue-1109 66 10 years year NOUN issue-1109 66 11 , , PUNCT issue-1109 66 12 the the DET issue-1109 66 13 nation nation NOUN issue-1109 66 14 brand brand NOUN issue-1109 66 15 of of ADP issue-1109 66 16 ukraine ukraine PROPN issue-1109 66 17 achieved achieve VERB issue-1109 66 18 the the DET issue-1109 66 19 highest high ADJ issue-1109 66 20 positions position NOUN issue-1109 66 21 in in ADP issue-1109 66 22 2012–2013 2012–2013 NUM issue-1109 66 23 ( ( PUNCT issue-1109 66 24 45th 45th ADJ issue-1109 66 25     SPACE issue-1109 66 26 position position NOUN issue-1109 66 27 ; ; PUNCT issue-1109 66 28 estimated estimate VERB issue-1109 66 29 at at ADP issue-1109 66 30 124–126 124–126 NUM issue-1109 66 31 billion billion NUM issue-1109 66 32 usd usd NOUN issue-1109 66 33 ) ) PUNCT issue-1109 66 34 when when SCONJ issue-1109 66 35 ukraine ukraine PROPN issue-1109 66 36 has have AUX issue-1109 66 37 been be AUX issue-1109 66 38 demonstrating demonstrate VERB issue-1109 66 39 the the DET issue-1109 66 40 orientation orientation NOUN issue-1109 66 41 of of ADP issue-1109 66 42 its its PRON issue-1109 66 43 vector vector NOUN issue-1109 66 44 towards towards ADP issue-1109 66 45 western western ADJ issue-1109 66 46 values value NOUN issue-1109 66 47 of of ADP issue-1109 66 48 transparency transparency NOUN issue-1109 66 49 and and CCONJ issue-1109 66 50 democracy democracy NOUN issue-1109 66 51 , , PUNCT issue-1109 66 52 it it PRON issue-1109 66 53 hosted host VERB issue-1109 66 54 the the DET issue-1109 66 55 european european ADJ issue-1109 66 56 - - PUNCT issue-1109 66 57 level level NOUN issue-1109 66 58 final final ADJ issue-1109 66 59 sports sport NOUN issue-1109 66 60 competition competition NOUN issue-1109 66 61 , , PUNCT issue-1109 66 62 and and CCONJ issue-1109 66 63 amounts amount NOUN issue-1109 66 64 of of ADP issue-1109 66 65 international international ADJ issue-1109 66 66 arrivals arrival NOUN issue-1109 66 67 and and CCONJ issue-1109 66 68 investments investment NOUN issue-1109 66 69 have have AUX issue-1109 66 70 been be AUX issue-1109 66 71 increasing increase VERB issue-1109 66 72 . . PUNCT issue-1109 67 1 since since SCONJ issue-1109 67 2 2014 2014 NUM issue-1109 67 3 , , PUNCT issue-1109 67 4 significant significant ADJ issue-1109 67 5 changes change NOUN issue-1109 67 6 have have AUX issue-1109 67 7 occurred occur VERB issue-1109 67 8 . . PUNCT issue-1109 68 1 in in ADP issue-1109 68 2 the the DET issue-1109 68 3 report report NOUN issue-1109 68 4 of of ADP issue-1109 68 5 the the DET issue-1109 68 6 nation nation NOUN issue-1109 68 7 brands brand NOUN issue-1109 68 8 , , PUNCT issue-1109 68 9 experts expert NOUN issue-1109 68 10 accentuate accentuate VERB issue-1109 68 11 that that SCONJ issue-1109 68 12 political political ADJ issue-1109 68 13 factors factor NOUN issue-1109 68 14 has have AUX issue-1109 68 15 considerably considerably ADV issue-1109 68 16 affected affect VERB issue-1109 68 17 the the DET issue-1109 68 18 brand brand NOUN issue-1109 68 19 of of ADP issue-1109 68 20 ukraine ukraine NOUN issue-1109 68 21 , , PUNCT issue-1109 68 22 particularly particularly ADV issue-1109 68 23 the the DET issue-1109 68 24 russian russian ADJ issue-1109 68 25 invasion invasion NOUN issue-1109 68 26 of of ADP issue-1109 68 27 crimea crimea PROPN issue-1109 68 28 and and CCONJ issue-1109 68 29 support support NOUN issue-1109 68 30 to to ADP issue-1109 68 31 rebels rebel NOUN issue-1109 68 32 in in ADP issue-1109 68 33 donetsk donetsk NOUN issue-1109 68 34 and and CCONJ issue-1109 68 35 luhansk luhansk NOUN issue-1109 68 36 . . PUNCT issue-1109 69 1 the the DET issue-1109 69 2 continuing continue VERB issue-1109 69 3 instability instability NOUN issue-1109 69 4 is be AUX issue-1109 69 5 a a DET issue-1109 69 6 major major ADJ issue-1109 69 7 problem problem NOUN issue-1109 69 8 for for ADP issue-1109 69 9 its its PRON issue-1109 69 10 nation nation NOUN issue-1109 69 11 brand brand NOUN issue-1109 69 12 . . PUNCT issue-1109 70 1 in in ADP issue-1109 70 2 losing lose VERB issue-1109 70 3 crimea crimea PROPN issue-1109 70 4 , , PUNCT issue-1109 70 5 ukraine ukraine PROPN issue-1109 70 6 has have AUX issue-1109 70 7 lost lose VERB issue-1109 70 8 not not PART issue-1109 70 9 just just ADV issue-1109 70 10 a a DET issue-1109 70 11 significant significant ADJ issue-1109 70 12 landmass landmass NOUN issue-1109 70 13 and and CCONJ issue-1109 70 14 economic economic ADJ issue-1109 70 15 base base NOUN issue-1109 70 16 , , PUNCT issue-1109 70 17 but but CCONJ issue-1109 70 18 the the DET issue-1109 70 19 better well ADJ issue-1109 70 20 part part NOUN issue-1109 70 21 of of ADP issue-1109 70 22 its its PRON issue-1109 70 23 tourist tourist NOUN issue-1109 70 24 industry industry NOUN issue-1109 70 25 ( ( PUNCT issue-1109 70 26 brand brand NOUN issue-1109 70 27 finance finance NOUN issue-1109 70 28 , , PUNCT issue-1109 70 29 2014 2014 NUM issue-1109 70 30 , , PUNCT issue-1109 70 31 p. p. NOUN issue-1109 70 32 6 6 NUM issue-1109 70 33 ) ) PUNCT issue-1109 70 34 . . PUNCT issue-1109 71 1 nevertheless nevertheless ADV issue-1109 71 2 , , PUNCT issue-1109 71 3 ukraine ukraine PROPN issue-1109 71 4 is be AUX issue-1109 71 5 in in ADP issue-1109 71 6 a a DET issue-1109 71 7 better well ADJ issue-1109 71 8 position position NOUN issue-1109 71 9 compared compare VERB issue-1109 71 10 with with ADP issue-1109 71 11 certain certain ADJ issue-1109 71 12 countries country NOUN issue-1109 71 13 in in ADP issue-1109 71 14 the the DET issue-1109 71 15 eastern eastern ADJ issue-1109 71 16 european european PROPN issue-1109 71 17 ( ( PUNCT issue-1109 71 18 slovakia slovakia PROPN issue-1109 71 19 , , PUNCT issue-1109 71 20 slovenia slovenia PROPN issue-1109 71 21 , , PUNCT issue-1109 71 22 bulgaria bulgaria PROPN issue-1109 71 23 , , PUNCT issue-1109 71 24 lithuania lithuania PROPN issue-1109 71 25 , , PUNCT issue-1109 71 26 croatia croatia PROPN issue-1109 71 27 , , PUNCT issue-1109 71 28 latvia latvia PROPN issue-1109 71 29 , , PUNCT issue-1109 71 30 estonia estonia PROPN issue-1109 71 31 ) ) PUNCT issue-1109 71 32 . . PUNCT issue-1109 72 1 since since SCONJ issue-1109 72 2 2016 2016 NUM issue-1109 72 3 , , PUNCT issue-1109 72 4 regardless regardless ADV issue-1109 72 5 of of ADP issue-1109 72 6 low low ADJ issue-1109 72 7 ranks rank NOUN issue-1109 72 8 ( ( PUNCT issue-1109 72 9 59th-61st 59th-61st ADJ issue-1109 72 10 positions position NOUN issue-1109 72 11 in in ADP issue-1109 72 12 the the DET issue-1109 72 13 world world NOUN issue-1109 72 14 ) ) PUNCT issue-1109 72 15 , , PUNCT issue-1109 72 16 the the DET issue-1109 72 17 nation nation NOUN issue-1109 72 18 brand brand NOUN issue-1109 72 19 value value NOUN issue-1109 72 20 of of ADP issue-1109 72 21 ukraine ukraine NOUN issue-1109 72 22 has have AUX issue-1109 72 23 been be AUX issue-1109 72 24 slightly slightly ADV issue-1109 72 25 growing grow VERB issue-1109 72 26 ( ( PUNCT issue-1109 72 27 from from ADP issue-1109 72 28 56th 56th ADJ issue-1109 72 29 to to ADP issue-1109 72 30 84th 84th NOUN issue-1109 72 31 billion billion NUM issue-1109 72 32 usd usd NOUN issue-1109 72 33 ) ) PUNCT issue-1109 72 34 ( ( PUNCT issue-1109 72 35 figure figure NOUN issue-1109 72 36 2 2 NUM issue-1109 72 37 ) ) PUNCT issue-1109 72 38 . . PUNCT issue-1109 73 1 this this DET issue-1109 73 2 tendency tendency NOUN issue-1109 73 3 is be AUX issue-1109 73 4 a a DET issue-1109 73 5 positive positive ADJ issue-1109 73 6 factor factor NOUN issue-1109 73 7 . . PUNCT issue-1109 74 1 with with ADP issue-1109 74 2 regard regard NOUN issue-1109 74 3 to to ADP issue-1109 74 4 the the DET issue-1109 74 5 evaluation evaluation NOUN issue-1109 74 6 of of ADP issue-1109 74 7 the the DET issue-1109 74 8 tourism tourism NOUN issue-1109 74 9 brand brand NOUN issue-1109 74 10 , , PUNCT issue-1109 74 11 ukraine ukraine PROPN issue-1109 74 12 ranks rank VERB issue-1109 74 13 34th 34th ADV issue-1109 74 14 among among ADP issue-1109 74 15 42 42 NUM issue-1109 74 16 european european ADJ issue-1109 74 17 countries country NOUN issue-1109 74 18 , , PUNCT issue-1109 74 19 according accord VERB issue-1109 74 20 to to ADP issue-1109 74 21 the the DET issue-1109 74 22 ranking ranking NOUN issue-1109 74 23 of of ADP issue-1109 74 24 tourism tourism NOUN issue-1109 74 25 brand brand NOUN issue-1109 74 26 , , PUNCT issue-1109 74 27 a a DET issue-1109 74 28 study study NOUN issue-1109 74 29 conducted conduct VERB issue-1109 74 30 by by ADP issue-1109 74 31 the the DET issue-1109 74 32 bloom bloom NOUN issue-1109 74 33 consulting consulting NOUN issue-1109 74 34 in in ADP issue-1109 74 35 2019–2020 2019–2020 NUM issue-1109 74 36 . . PUNCT issue-1109 75 1 as as SCONJ issue-1109 75 2 compared compare VERB issue-1109 75 3 with with ADP issue-1109 75 4 the the DET issue-1109 75 5 previous previous ADJ issue-1109 75 6 period period NOUN issue-1109 75 7 , , PUNCT issue-1109 75 8 ukraine ukraine PROPN issue-1109 75 9 slipped slip VERB issue-1109 75 10 two two NUM issue-1109 75 11 positions position NOUN issue-1109 75 12 and and CCONJ issue-1109 75 13 ranks rank VERB issue-1109 75 14 96th 96th NOUN issue-1109 75 15 among among ADP issue-1109 75 16 198 198 NUM issue-1109 75 17 countries country NOUN issue-1109 75 18 on on ADP issue-1109 75 19 a a DET issue-1109 75 20 global global ADJ issue-1109 75 21 scale scale NOUN issue-1109 75 22 . . PUNCT issue-1109 76 1 hence hence ADV issue-1109 76 2 , , PUNCT issue-1109 76 3 we we PRON issue-1109 76 4 observe observe VERB issue-1109 76 5 an an DET issue-1109 76 6 insufficiently insufficiently ADV issue-1109 76 7 favourable favourable ADJ issue-1109 76 8 situation situation NOUN issue-1109 76 9 regarding regard VERB issue-1109 76 10 effectiveness effectiveness NOUN issue-1109 76 11 of of ADP issue-1109 76 12 the the DET issue-1109 76 13 tourism tourism NOUN issue-1109 76 14 brand brand NOUN issue-1109 76 15 of of ADP issue-1109 76 16 ukraine ukraine NOUN issue-1109 76 17 . . PUNCT issue-1109 77 1 therefore therefore ADV issue-1109 77 2 , , PUNCT issue-1109 77 3 there there PRON issue-1109 77 4 is be VERB issue-1109 77 5 a a DET issue-1109 77 6 need need NOUN issue-1109 77 7 for for ADP issue-1109 77 8 forming form VERB issue-1109 77 9 the the DET issue-1109 77 10 nation nation NOUN issue-1109 77 11 brand brand NOUN issue-1109 77 12 of of ADP issue-1109 77 13 ukraine ukraine NOUN issue-1109 77 14 as as ADP issue-1109 77 15 the the DET issue-1109 77 16 integral integral ADJ issue-1109 77 17 unique unique ADJ issue-1109 77 18 image image NOUN issue-1109 77 19 of of ADP issue-1109 77 20 a a DET issue-1109 77 21 country country NOUN issue-1109 77 22 , , PUNCT issue-1109 77 23 which which PRON issue-1109 77 24 supplies supply VERB issue-1109 77 25 tourism tourism NOUN issue-1109 77 26 products product NOUN issue-1109 77 27 , , PUNCT issue-1109 77 28 embodies embody VERB issue-1109 77 29 its its PRON issue-1109 77 30 uniqueness uniqueness NOUN issue-1109 77 31 and and CCONJ issue-1109 77 32 identity identity NOUN issue-1109 77 33 , , PUNCT issue-1109 77 34 and and CCONJ issue-1109 77 35 is be AUX issue-1109 77 36 characterized characterize VERB issue-1109 77 37 by by ADP issue-1109 77 38 value value NOUN issue-1109 77 39 for for ADP issue-1109 77 40 a a DET issue-1109 77 41 customer customer NOUN issue-1109 77 42 and and CCONJ issue-1109 77 43 advantages advantage NOUN issue-1109 77 44 for for ADP issue-1109 77 45 other other ADJ issue-1109 77 46 stakeholders stakeholder NOUN issue-1109 77 47 . . PUNCT issue-1109 78 1 the the DET issue-1109 78 2 formation formation NOUN issue-1109 78 3 of of ADP issue-1109 78 4 the the DET issue-1109 78 5 nation nation NOUN issue-1109 78 6 brand brand NOUN issue-1109 78 7 contemplates contemplate VERB issue-1109 78 8 the the DET issue-1109 78 9 particular particular ADJ issue-1109 78 10 structural structural ADJ issue-1109 78 11 and and CCONJ issue-1109 78 12 logical logical ADJ issue-1109 78 13 consequence consequence NOUN issue-1109 78 14 comprising comprise VERB issue-1109 78 15 six six NUM issue-1109 78 16 stages stage NOUN issue-1109 78 17 : : PUNCT issue-1109 78 18 brand brand NOUN issue-1109 78 19 - - PUNCT issue-1109 78 20 context context NOUN issue-1109 78 21 , , PUNCT issue-1109 78 22 -monitoring -monitoring ADJ issue-1109 78 23 , , PUNCT issue-1109 78 24 -start -start NOUN issue-1109 78 25 , , PUNCT issue-1109 78 26 -support -support NOUN issue-1109 78 27 , , PUNCT issue-1109 78 28 -effect -effect NOUN issue-1109 78 29 , , PUNCT issue-1109 78 30 and and CCONJ issue-1109 78 31 -foresight -foresight ADJ issue-1109 78 32 ( ( PUNCT issue-1109 78 33 figure figure NOUN issue-1109 78 34 3 3 NUM issue-1109 78 35 ) ) PUNCT issue-1109 78 36 . . PUNCT issue-1109 79 1 within within ADP issue-1109 79 2 the the DET issue-1109 79 3 brand brand NOUN issue-1109 79 4 - - PUNCT issue-1109 79 5 context context NOUN issue-1109 79 6 , , PUNCT issue-1109 79 7 in in ADP issue-1109 79 8 forming form VERB issue-1109 79 9 the the DET issue-1109 79 10 nation nation NOUN issue-1109 79 11 tourism tourism NOUN issue-1109 79 12 brand brand NOUN issue-1109 79 13 , , PUNCT issue-1109 79 14 we we PRON issue-1109 79 15 consider consider VERB issue-1109 79 16 it it PRON issue-1109 79 17 necessary necessary ADJ issue-1109 79 18 to to PART issue-1109 79 19 indicate indicate VERB issue-1109 79 20 the the DET issue-1109 79 21 holistic holistic ADJ issue-1109 79 22 ( ( PUNCT issue-1109 79 23 complementary complementary ADJ issue-1109 79 24 ) ) PUNCT issue-1109 79 25 approach approach NOUN issue-1109 79 26 grounded ground VERB issue-1109 79 27 in in ADP issue-1109 79 28 the the DET issue-1109 79 29 methodological methodological ADJ issue-1109 79 30 synthesis synthesis NOUN issue-1109 79 31 of of ADP issue-1109 79 32 inter inter ADJ issue-1109 79 33 - - ADJ issue-1109 79 34 disciplinary disciplinary ADJ issue-1109 79 35 and and CCONJ issue-1109 79 36 multi multi ADJ issue-1109 79 37 - - ADJ issue-1109 79 38 aspect aspect ADJ issue-1109 79 39 scientific scientific ADJ issue-1109 79 40 knowledge knowledge NOUN issue-1109 79 41 on on ADP issue-1109 79 42 branding brand VERB issue-1109 79 43 in in ADP issue-1109 79 44 order order NOUN issue-1109 79 45 to to PART issue-1109 79 46 draw draw VERB issue-1109 79 47 up up ADP issue-1109 79 48 the the DET issue-1109 79 49 conception conception NOUN issue-1109 79 50 of of ADP issue-1109 79 51 management management NOUN issue-1109 79 52 and and CCONJ issue-1109 79 53 its its PRON issue-1109 79 54 implementation implementation NOUN issue-1109 79 55 through through ADP issue-1109 79 56 a a DET issue-1109 79 57 system system NOUN issue-1109 79 58 of of ADP issue-1109 79 59 recommendations recommendation NOUN issue-1109 79 60 , , PUNCT issue-1109 79 61 methods method NOUN issue-1109 79 62 , , PUNCT issue-1109 79 63 and and CCONJ issue-1109 79 64 mechanisms mechanism NOUN issue-1109 79 65 . . PUNCT issue-1109 80 1 taking take VERB issue-1109 80 2 into into ADP issue-1109 80 3 account account NOUN issue-1109 80 4 this this DET issue-1109 80 5 assertion assertion NOUN issue-1109 80 6 , , PUNCT issue-1109 80 7 we we PRON issue-1109 80 8 may may AUX issue-1109 80 9 formulate formulate VERB issue-1109 80 10 basic basic ADJ issue-1109 80 11 components component NOUN issue-1109 80 12 of of ADP issue-1109 80 13 the the DET issue-1109 80 14 brand brand NOUN issue-1109 80 15 - - PUNCT issue-1109 80 16 context context NOUN issue-1109 80 17 generalized generalize VERB issue-1109 80 18 in in ADP issue-1109 80 19 the the DET issue-1109 80 20 form form NOUN issue-1109 80 21 of of ADP issue-1109 80 22 a a DET issue-1109 80 23 semantic semantic ADJ issue-1109 80 24 model model NOUN issue-1109 80 25 for for ADP issue-1109 80 26 forming form VERB issue-1109 80 27 the the DET issue-1109 80 28 nation nation NOUN issue-1109 80 29 tourism tourism NOUN issue-1109 80 30 brand brand NOUN issue-1109 80 31 of of ADP issue-1109 80 32 ukraine ukraine PROPN issue-1109 80 33 ( ( PUNCT issue-1109 80 34 figure figure NOUN issue-1109 80 35 4 4 NUM issue-1109 80 36 ) ) PUNCT issue-1109 80 37 . . PUNCT issue-1109 81 1 forming form VERB issue-1109 81 2 the the DET issue-1109 81 3 nation nation NOUN issue-1109 81 4 tourism tourism NOUN issue-1109 81 5 brand brand NOUN issue-1109 81 6 of of ADP issue-1109 81 7 ukraine ukraine NOUN issue-1109 81 8 is be AUX issue-1109 81 9 a a DET issue-1109 81 10 consolidating consolidating NOUN issue-1109 81 11 process process NOUN issue-1109 81 12 , , PUNCT issue-1109 81 13 which which PRON issue-1109 81 14 involves involve VERB issue-1109 81 15 the the DET issue-1109 81 16 following follow VERB issue-1109 81 17 types type NOUN issue-1109 81 18 of of ADP issue-1109 81 19 stakeholders stakeholder NOUN issue-1109 81 20 : : PUNCT issue-1109 81 21 a a X issue-1109 81 22 ) ) PUNCT issue-1109 81 23 representatives representative NOUN issue-1109 81 24 of of ADP issue-1109 81 25 the the DET issue-1109 81 26 public public ADJ issue-1109 81 27 sector sector NOUN issue-1109 81 28 ( ( PUNCT issue-1109 81 29 central central ADJ issue-1109 81 30 and and CCONJ issue-1109 81 31 local local ADJ issue-1109 81 32 authorities authority NOUN issue-1109 81 33 ) ) PUNCT issue-1109 81 34 ; ; PUNCT issue-1109 81 35 b b X issue-1109 81 36 ) ) PUNCT issue-1109 81 37 the the DET issue-1109 81 38 private private ADJ issue-1109 81 39 sector sector NOUN issue-1109 81 40 ( ( PUNCT issue-1109 81 41 tourism tourism NOUN issue-1109 81 42 clusters cluster NOUN issue-1109 81 43 and and CCONJ issue-1109 81 44 business business NOUN issue-1109 81 45 organizations organization NOUN issue-1109 81 46 performing perform VERB issue-1109 81 47 various various ADJ issue-1109 81 48 types type NOUN issue-1109 81 49 of of ADP issue-1109 81 50 economic economic ADJ issue-1109 81 51 activities activity NOUN issue-1109 81 52 , , PUNCT issue-1109 81 53 particularly particularly ADV issue-1109 81 54 tourism tourism NOUN issue-1109 81 55 , , PUNCT issue-1109 81 56 hospitality hospitality NOUN issue-1109 81 57 , , PUNCT issue-1109 81 58 restaurant restaurant NOUN issue-1109 81 59 , , PUNCT issue-1109 81 60 transport transport NOUN issue-1109 81 61 , , PUNCT issue-1109 81 62 and and CCONJ issue-1109 81 63 servicing servicing NOUN issue-1109 81 64 infrastructure infrastructure NOUN issue-1109 81 65 ) ) PUNCT issue-1109 81 66 ; ; PUNCT issue-1109 82 1 c c X issue-1109 82 2 ) ) PUNCT issue-1109 82 3 the the DET issue-1109 82 4 civil civil ADJ issue-1109 82 5 sector sector NOUN issue-1109 82 6 ( ( PUNCT issue-1109 82 7 professional professional ADJ issue-1109 82 8 and and CCONJ issue-1109 82 9 civil civil ADJ issue-1109 82 10 societies society NOUN issue-1109 82 11 ) ) PUNCT issue-1109 82 12 . . PUNCT issue-1109 83 1 their their PRON issue-1109 83 2 mutual mutual ADJ issue-1109 83 3 0 0 NUM issue-1109 83 4 20 20 NUM issue-1109 83 5 40 40 NUM issue-1109 83 6 60 60 NUM issue-1109 83 7 80 80 NUM issue-1109 83 8 100 100 NUM issue-1109 83 9 120 120 NUM issue-1109 83 10 140 140 NUM issue-1109 83 11 2010 2010 NUM issue-1109 83 12 2011 2011 NUM issue-1109 83 13 2012 2012 NUM issue-1109 83 14 2013 2013 NUM issue-1109 83 15 2014 2014 NUM issue-1109 83 16 2015 2015 NUM issue-1109 83 17 2016 2016 NUM issue-1109 83 18 2017 2017 NUM issue-1109 83 19 2018 2018 NUM issue-1109 83 20 2019 2019 NUM issue-1109 83 21 2020 2020 NUM issue-1109 83 22 48 48 NUM issue-1109 83 23 54 54 NUM issue-1109 83 24 45 45 NUM issue-1109 83 25 45 45 NUM issue-1109 83 26 53 53 NUM issue-1109 83 27 68 68 NUM issue-1109 83 28 59 59 NUM issue-1109 83 29 61 61 NUM issue-1109 83 30 60 60 NUM issue-1109 83 31 56 56 NUM issue-1109 83 32 55 55 NUM issue-1109 83 33 65 65 NUM issue-1109 83 34 68 68 NUM issue-1109 83 35 124 124 NUM issue-1109 83 36 126 126 NUM issue-1109 83 37 80 80 NUM issue-1109 83 38 44 44 NUM issue-1109 83 39 56 56 NUM issue-1109 83 40 68 68 NUM issue-1109 83 41 84 84 NUM issue-1109 83 42 93 93 NUM issue-1109 83 43 97 97 NUM issue-1109 83 44 position position NOUN issue-1109 83 45 value value NOUN issue-1109 83 46 , , PUNCT issue-1109 83 47 billion billion NUM issue-1109 83 48 usd usd NOUN issue-1109 83 49 figure figure NOUN issue-1109 83 50 2 2 NUM issue-1109 83 51 . . PUNCT issue-1109 83 52 dynamics dynamic NOUN issue-1109 83 53 of of ADP issue-1109 83 54 the the DET issue-1109 83 55 position position NOUN issue-1109 83 56 and and CCONJ issue-1109 83 57 nation nation NOUN issue-1109 83 58 brand brand NOUN issue-1109 83 59 value value NOUN issue-1109 83 60 of of ADP issue-1109 83 61 ukraine ukraine NOUN issue-1109 83 62 in in ADP issue-1109 83 63 2010–2020 2010–2020 NUM issue-1109 83 64 source source NOUN issue-1109 83 65 : : PUNCT issue-1109 83 66 drawn draw VERB issue-1109 83 67 up up ADP issue-1109 83 68 by by ADP issue-1109 83 69 the the DET issue-1109 83 70 authors author NOUN issue-1109 83 71 on on ADP issue-1109 83 72 the the DET issue-1109 83 73 basis basis NOUN issue-1109 83 74 of of ADP issue-1109 83 75 data datum NOUN issue-1109 83 76 provided provide VERB issue-1109 83 77 by by ADP issue-1109 83 78 brand brand NOUN issue-1109 83 79 finance finance PROPN issue-1109 83 80 baltic baltic PROPN issue-1109 83 81 journal journal PROPN issue-1109 83 82 of of ADP issue-1109 83 83 economic economic ADJ issue-1109 83 84 studies study NOUN issue-1109 83 85 165 165 NUM issue-1109 83 86 vol vol NOUN issue-1109 83 87 . . PROPN issue-1109 83 88 7 7 NUM issue-1109 84 1 no no NOUN issue-1109 84 2 . . NOUN issue-1109 84 3 2 2 NUM issue-1109 84 4 , , PUNCT issue-1109 84 5 2021 2021 NUM issue-1109 84 6 partnership partnership NOUN issue-1109 84 7 contemplates contemplate VERB issue-1109 84 8 developing develop VERB issue-1109 84 9 a a DET issue-1109 84 10 large large ADJ issue-1109 84 11 - - PUNCT issue-1109 84 12 scale scale NOUN issue-1109 84 13 system system NOUN issue-1109 84 14 of of ADP issue-1109 84 15 measures measure NOUN issue-1109 84 16 for for ADP issue-1109 84 17 promoting promote VERB issue-1109 84 18 a a DET issue-1109 84 19 tourism tourism NOUN issue-1109 84 20 product product NOUN issue-1109 84 21 in in ADP issue-1109 84 22 the the DET issue-1109 84 23 national national ADJ issue-1109 84 24 and and CCONJ issue-1109 84 25 global global ADJ issue-1109 84 26 markets market NOUN issue-1109 84 27 . . PUNCT issue-1109 85 1 the the DET issue-1109 85 2 principles principle NOUN issue-1109 85 3 are be AUX issue-1109 85 4 inbound inbound ADJ issue-1109 85 5 provisions provision NOUN issue-1109 85 6 in in ADP issue-1109 85 7 this this DET issue-1109 85 8 process process NOUN issue-1109 85 9 whereas whereas SCONJ issue-1109 85 10 the the DET issue-1109 85 11 main main ADJ issue-1109 85 12 factors factor NOUN issue-1109 85 13 of of ADP issue-1109 85 14 influence influence NOUN issue-1109 85 15 on on ADP issue-1109 85 16 forming form VERB issue-1109 85 17 the the DET issue-1109 85 18 brand brand NOUN issue-1109 85 19 are be AUX issue-1109 85 20 grouped group VERB issue-1109 85 21 as as ADP issue-1109 85 22 objective objective ADJ issue-1109 85 23 , , PUNCT issue-1109 85 24 subjective subjective ADJ issue-1109 85 25 , , PUNCT issue-1109 85 26 and and CCONJ issue-1109 85 27 special special ADJ issue-1109 85 28 ones one NOUN issue-1109 85 29 . . PUNCT issue-1109 86 1 the the DET issue-1109 86 2 brand brand NOUN issue-1109 86 3 - - PUNCT issue-1109 86 4 start start NOUN issue-1109 86 5 stage stage NOUN issue-1109 86 6 contemplates contemplate VERB issue-1109 86 7 formulating formulate VERB issue-1109 86 8 and and CCONJ issue-1109 86 9 implementing implement VERB issue-1109 86 10 the the DET issue-1109 86 11 brand brand NOUN issue-1109 86 12 conception conception NOUN issue-1109 86 13 , , PUNCT issue-1109 86 14 brand brand NOUN issue-1109 86 15 visualization visualization NOUN issue-1109 86 16 , , PUNCT issue-1109 86 17 information information NOUN issue-1109 86 18 and and CCONJ issue-1109 86 19 communication communication NOUN issue-1109 86 20 support support NOUN issue-1109 86 21 . . PUNCT issue-1109 87 1 the the DET issue-1109 87 2 semantic semantic ADJ issue-1109 87 3 model model NOUN issue-1109 87 4 for for ADP issue-1109 87 5 the the DET issue-1109 87 6 brand brand NOUN issue-1109 87 7 ensures ensure VERB issue-1109 87 8 indicating indicate VERB issue-1109 87 9 and and CCONJ issue-1109 87 10 carrying carry VERB issue-1109 87 11 out out ADP issue-1109 87 12 general general ADJ issue-1109 87 13 managerial managerial ADJ issue-1109 87 14 functions function NOUN issue-1109 87 15 such such ADJ issue-1109 87 16 as as ADP issue-1109 87 17 the the DET issue-1109 87 18 regulatory regulatory ADJ issue-1109 87 19 , , PUNCT issue-1109 87 20 organizational organizational ADJ issue-1109 87 21 , , PUNCT issue-1109 87 22 prognosticative prognosticative ADJ issue-1109 87 23 , , PUNCT issue-1109 87 24 coordination coordination NOUN issue-1109 87 25 , , PUNCT issue-1109 87 26 motivational motivational NOUN issue-1109 87 27 , , PUNCT issue-1109 87 28 administrative administrative ADJ issue-1109 87 29 , , PUNCT issue-1109 87 30 consulting consulting NOUN issue-1109 87 31 , , PUNCT issue-1109 87 32 research research NOUN issue-1109 87 33 , , PUNCT issue-1109 87 34 communication communication NOUN issue-1109 87 35 , , PUNCT issue-1109 87 36 information information NOUN issue-1109 87 37 , , PUNCT issue-1109 87 38 creative creative ADJ issue-1109 87 39 , , PUNCT issue-1109 87 40 etc etc X issue-1109 87 41 . . X issue-1109 87 42 , , PUNCT issue-1109 87 43 and and CCONJ issue-1109 87 44 special special ADJ issue-1109 87 45 ones one NOUN issue-1109 87 46 . . PUNCT issue-1109 88 1 the the DET issue-1109 88 2 special special ADJ issue-1109 88 3 functions function NOUN issue-1109 88 4 encompass encompass NOUN issue-1109 88 5 : : PUNCT issue-1109 88 6 creating create VERB issue-1109 88 7 / / SYM issue-1109 88 8 strengthening strengthen VERB issue-1109 88 9 the the DET issue-1109 88 10 competitive competitive ADJ issue-1109 88 11 advantages advantage NOUN issue-1109 88 12 ; ; PUNCT issue-1109 88 13 establishing establish VERB issue-1109 88 14 links link NOUN issue-1109 88 15 with with ADP issue-1109 88 16 customers customer NOUN issue-1109 88 17 and and CCONJ issue-1109 88 18 disseminating disseminate VERB issue-1109 88 19 the the DET issue-1109 88 20 information information NOUN issue-1109 88 21 ; ; PUNCT issue-1109 88 22 presenting present VERB issue-1109 88 23 peculiarities peculiarity NOUN issue-1109 88 24 of of ADP issue-1109 88 25 a a DET issue-1109 88 26 nation nation NOUN issue-1109 88 27 tourism tourism NOUN issue-1109 88 28 product product NOUN issue-1109 88 29 ; ; PUNCT issue-1109 88 30 symbolic symbolic ADJ issue-1109 88 31 embodiment embodiment NOUN issue-1109 88 32 of of ADP issue-1109 88 33 uniqueness uniqueness NOUN issue-1109 88 34 and and CCONJ issue-1109 88 35 utility utility NOUN issue-1109 88 36 from from ADP issue-1109 88 37 consuming consume VERB issue-1109 88 38 a a DET issue-1109 88 39 tourism tourism NOUN issue-1109 88 40 product product NOUN issue-1109 88 41 ; ; PUNCT issue-1109 88 42 forming form VERB issue-1109 88 43 / / SYM issue-1109 88 44 strengthening strengthen VERB issue-1109 88 45 the the DET issue-1109 88 46 trust trust NOUN issue-1109 88 47 of of ADP issue-1109 88 48 investors investor NOUN issue-1109 88 49 ; ; PUNCT issue-1109 88 50 triggering trigger VERB issue-1109 88 51 the the DET issue-1109 88 52 impressions impression NOUN issue-1109 88 53 , , PUNCT issue-1109 88 54 emotions emotion NOUN issue-1109 88 55 , , PUNCT issue-1109 88 56 and and CCONJ issue-1109 88 57 customer customer NOUN issue-1109 88 58 commitment commitment NOUN issue-1109 88 59 . . PUNCT issue-1109 89 1 within within ADP issue-1109 89 2 the the DET issue-1109 89 3 brand brand NOUN issue-1109 89 4 - - PUNCT issue-1109 89 5 start start NOUN issue-1109 89 6 , , PUNCT issue-1109 89 7 it it PRON issue-1109 89 8 is be AUX issue-1109 89 9 necessary necessary ADJ issue-1109 89 10 to to PART issue-1109 89 11 create create VERB issue-1109 89 12 a a DET issue-1109 89 13 single single ADJ issue-1109 89 14 internet internet NOUN issue-1109 89 15 - - PUNCT issue-1109 89 16 portal portal NOUN issue-1109 89 17 for for ADP issue-1109 89 18 providing provide VERB issue-1109 89 19 the the DET issue-1109 89 20 open open ADJ issue-1109 89 21 access access NOUN issue-1109 89 22 to to ADP issue-1109 89 23 information information NOUN issue-1109 89 24 on on ADP issue-1109 89 25 nation nation NOUN issue-1109 89 26 tourism tourism NOUN issue-1109 89 27 products product NOUN issue-1109 89 28 , , PUNCT issue-1109 89 29 the the DET issue-1109 89 30 existing exist VERB issue-1109 89 31 tourism tourism NOUN issue-1109 89 32 infrastructure infrastructure NOUN issue-1109 89 33 , , PUNCT issue-1109 89 34 tourism tourism NOUN issue-1109 89 35 resources resource NOUN issue-1109 89 36 , , PUNCT issue-1109 89 37 and and CCONJ issue-1109 89 38 presenting present VERB issue-1109 89 39 virtual virtual ADJ issue-1109 89 40 trips trip NOUN issue-1109 89 41 . . PUNCT issue-1109 90 1 it it PRON issue-1109 90 2 is be AUX issue-1109 90 3 convenient convenient ADJ issue-1109 90 4 to to PART issue-1109 90 5 use use VERB issue-1109 90 6 modern modern ADJ issue-1109 90 7 technologies technology NOUN issue-1109 90 8 such such ADJ issue-1109 90 9 as as ADP issue-1109 90 10 dashboards dashboard NOUN issue-1109 90 11 as as ADP issue-1109 90 12 information information NOUN issue-1109 90 13 and and CCONJ issue-1109 90 14 analytical analytical ADJ issue-1109 90 15 panels panel NOUN issue-1109 90 16 for for ADP issue-1109 90 17 visualization visualization NOUN issue-1109 90 18 of of ADP issue-1109 90 19 data datum NOUN issue-1109 90 20 , , PUNCT issue-1109 90 21 e.g. e.g. ADV issue-1109 90 22 concerning concern VERB issue-1109 90 23 arrivals arrival NOUN issue-1109 90 24 of of ADP issue-1109 90 25 foreign foreign ADJ issue-1109 90 26 citizens citizen NOUN issue-1109 90 27 in in ADP issue-1109 90 28 ukraine ukraine NOUN issue-1109 90 29 , , PUNCT issue-1109 90 30 visiting visit VERB issue-1109 90 31 certain certain ADJ issue-1109 90 32 destinations destination NOUN issue-1109 90 33 by by ADP issue-1109 90 34 tourists tourist NOUN issue-1109 90 35 , , PUNCT issue-1109 90 36 amounts amount NOUN issue-1109 90 37 of of ADP issue-1109 90 38 tourist tourist NOUN issue-1109 90 39 tax tax NOUN issue-1109 90 40 , , PUNCT issue-1109 90 41 etc etc X issue-1109 90 42 . . X issue-1109 91 1 in in ADP issue-1109 91 2 ukraine ukraine NOUN issue-1109 91 3 , , PUNCT issue-1109 91 4 the the DET issue-1109 91 5 tourism tourism NOUN issue-1109 91 6 brand brand NOUN issue-1109 91 7 conception conception NOUN issue-1109 91 8 is be AUX issue-1109 91 9 not not PART issue-1109 91 10 stable stable ADJ issue-1109 91 11 . . PUNCT issue-1109 92 1 since since SCONJ issue-1109 92 2 independence independence NOUN issue-1109 92 3 of of ADP issue-1109 92 4 ukraine ukraine NOUN issue-1109 92 5 , , PUNCT issue-1109 92 6 in in ADP issue-1109 92 7 changing change VERB issue-1109 92 8 the the DET issue-1109 92 9 central central ADJ issue-1109 92 10 executive executive ADJ issue-1109 92 11 authorities authority NOUN issue-1109 92 12 in in ADP issue-1109 92 13 the the DET issue-1109 92 14 tourism tourism NOUN issue-1109 92 15 industry industry NOUN issue-1109 92 16 , , PUNCT issue-1109 92 17 approaches approach VERB issue-1109 92 18 to to ADP issue-1109 92 19 the the DET issue-1109 92 20 brand brand NOUN issue-1109 92 21 and and CCONJ issue-1109 92 22 its its PRON issue-1109 92 23 logotype logotype NOUN issue-1109 92 24 has have AUX issue-1109 92 25 been be AUX issue-1109 92 26 also also ADV issue-1109 92 27 transforming transform VERB issue-1109 92 28 : : PUNCT issue-1109 92 29 a a X issue-1109 92 30 ) ) PUNCT issue-1109 92 31 the the DET issue-1109 92 32 state state PROPN issue-1109 92 33 tourism tourism PROPN issue-1109 92 34 administration administration NOUN issue-1109 92 35 of of ADP issue-1109 92 36 ukraine ukraine PROPN issue-1109 92 37 ( ( PUNCT issue-1109 92 38 2002–2006 2002–2006 NUM issue-1109 92 39 ) ) PUNCT issue-1109 92 40 – – PUNCT issue-1109 92 41 an an DET issue-1109 92 42 inscription inscription NOUN issue-1109 92 43 “ " PUNCT issue-1109 92 44 ukraine ukraine NOUN issue-1109 92 45 ” " PUNCT issue-1109 92 46 in in ADP issue-1109 92 47 sunbeams sunbeam NOUN issue-1109 92 48 underpins underpin VERB issue-1109 92 49 the the DET issue-1109 92 50 logotype logotype NOUN issue-1109 92 51 ; ; PUNCT issue-1109 92 52 b b X issue-1109 92 53 ) ) PUNCT issue-1109 92 54 the the DET issue-1109 92 55 state state NOUN issue-1109 92 56 service service NOUN issue-1109 92 57 of of ADP issue-1109 92 58 tourism tourism NOUN issue-1109 92 59 and and CCONJ issue-1109 92 60 resorts resort NOUN issue-1109 92 61 of of ADP issue-1109 92 62 the the DET issue-1109 92 63 ministry ministry PROPN issue-1109 92 64 of of ADP issue-1109 92 65 culture culture NOUN issue-1109 92 66 and and CCONJ issue-1109 92 67 tourism tourism NOUN issue-1109 92 68 of of ADP issue-1109 92 69 ukraine ukraine NOUN issue-1109 92 70 ( ( PUNCT issue-1109 92 71 2008 2008 NUM issue-1109 92 72 – – PUNCT issue-1109 92 73 2010 2010 NUM issue-1109 92 74 ) ) PUNCT issue-1109 92 75 – – PUNCT issue-1109 92 76 a a DET issue-1109 92 77 logotype logotype NOUN issue-1109 92 78 is be AUX issue-1109 92 79 presented present VERB issue-1109 92 80 as as ADP issue-1109 92 81 an an DET issue-1109 92 82 inscription inscription NOUN issue-1109 92 83 “ " PUNCT issue-1109 92 84 tourism tourism NOUN issue-1109 92 85 in in ADP issue-1109 92 86 ukraine ukraine NOUN issue-1109 92 87 ” " PUNCT issue-1109 92 88 on on ADP issue-1109 92 89 a a DET issue-1109 92 90 blue blue ADJ issue-1109 92 91 background background NOUN issue-1109 92 92 ; ; PUNCT issue-1109 92 93 c c X issue-1109 92 94 ) ) PUNCT issue-1109 92 95 the the DET issue-1109 92 96 state state NOUN issue-1109 92 97 agency agency NOUN issue-1109 92 98 of of ADP issue-1109 92 99 ukraine ukraine PROPN issue-1109 92 100 for for ADP issue-1109 92 101 tourism tourism NOUN issue-1109 92 102 and and CCONJ issue-1109 92 103 resorts resort NOUN issue-1109 92 104 of of ADP issue-1109 92 105 the the DET issue-1109 92 106 ministry ministry PROPN issue-1109 92 107 of of ADP issue-1109 92 108 infrastructure infrastructure NOUN issue-1109 92 109 of of ADP issue-1109 92 110 ukraine ukraine NOUN issue-1109 92 111 ( ( PUNCT issue-1109 92 112 2014–2018 2014–2018 NUM issue-1109 92 113 ) ) PUNCT issue-1109 92 114 – – PUNCT issue-1109 92 115 the the DET issue-1109 92 116 brand brand NOUN issue-1109 92 117 ’s ’s PART issue-1109 92 118 slogan slogan NOUN issue-1109 92 119 is be AUX issue-1109 92 120 “ " PUNCT issue-1109 92 121 ukraine ukraine ADJ issue-1109 92 122 : : PUNCT issue-1109 92 123 it it PRON issue-1109 92 124 ’s ’ VERB issue-1109 92 125 all all ADV issue-1109 92 126 about about ADP issue-1109 92 127 u u NOUN issue-1109 92 128 ” " PUNCT issue-1109 92 129 ; ; PUNCT issue-1109 92 130 d d X issue-1109 92 131 ) ) PUNCT issue-1109 92 132 the the DET issue-1109 92 133 department department NOUN issue-1109 92 134 of of ADP issue-1109 92 135 tourism tourism NOUN issue-1109 92 136 and and CCONJ issue-1109 92 137 resorts resort NOUN issue-1109 92 138 of of ADP issue-1109 92 139 the the DET issue-1109 92 140 ministry ministry PROPN issue-1109 92 141 of of ADP issue-1109 92 142 economic economic PROPN issue-1109 92 143 development development PROPN issue-1109 92 144 and and CCONJ issue-1109 92 145 trade trade NOUN issue-1109 92 146 brand brand NOUN issue-1109 92 147 - - PUNCT issue-1109 92 148 context context NOUN issue-1109 92 149 brand brand NOUN issue-1109 92 150 - - PUNCT issue-1109 92 151 monitoring monitor VERB issue-1109 92 152 brand brand NOUN issue-1109 92 153 - - PUNCT issue-1109 92 154 start start NOUN issue-1109 92 155 brand brand NOUN issue-1109 92 156 - - PUNCT issue-1109 92 157 support support NOUN issue-1109 92 158 brand brand NOUN issue-1109 92 159 - - PUNCT issue-1109 92 160 effect effect NOUN issue-1109 92 161 brand brand NOUN issue-1109 92 162 - - PUNCT issue-1109 92 163 foresight foresight NOUN issue-1109 92 164 determining determine VERB issue-1109 92 165 the the DET issue-1109 92 166 methodological methodological ADJ issue-1109 92 167 frameworks framework NOUN issue-1109 92 168 ( ( PUNCT issue-1109 92 169 approaches approach NOUN issue-1109 92 170 , , PUNCT issue-1109 92 171 principles principle NOUN issue-1109 92 172 , , PUNCT issue-1109 92 173 and and CCONJ issue-1109 92 174 methods method NOUN issue-1109 92 175 ) ) PUNCT issue-1109 92 176 , , PUNCT issue-1109 92 177 forming form VERB issue-1109 92 178 a a DET issue-1109 92 179 purpose purpose NOUN issue-1109 92 180 , , PUNCT issue-1109 92 181 selecting select VERB issue-1109 92 182 the the DET issue-1109 92 183 target target NOUN issue-1109 92 184 priorities priority NOUN issue-1109 92 185 ( ( PUNCT issue-1109 92 186 individuality individuality NOUN issue-1109 92 187 , , PUNCT issue-1109 92 188 values value NOUN issue-1109 92 189 , , PUNCT issue-1109 92 190 advantages advantage NOUN issue-1109 92 191 , , PUNCT issue-1109 92 192 and and CCONJ issue-1109 92 193 attributes attribute NOUN issue-1109 92 194 ) ) PUNCT issue-1109 92 195 , , PUNCT issue-1109 92 196 generalizing generalize VERB issue-1109 92 197 a a DET issue-1109 92 198 model model NOUN issue-1109 92 199 for for ADP issue-1109 92 200 brand brand NOUN issue-1109 92 201 building building NOUN issue-1109 92 202 scanning scanning NOUN issue-1109 92 203 , , PUNCT issue-1109 92 204 assessing assess VERB issue-1109 92 205 internal internal ADJ issue-1109 92 206 and and CCONJ issue-1109 92 207 external external ADJ issue-1109 92 208 environments environment NOUN issue-1109 92 209 and and CCONJ issue-1109 92 210 a a DET issue-1109 92 211 competitiveness competitiveness NOUN issue-1109 92 212 level level NOUN issue-1109 92 213 of of ADP issue-1109 92 214 a a DET issue-1109 92 215 nation nation NOUN issue-1109 92 216 tourism tourism NOUN issue-1109 92 217 product product NOUN issue-1109 92 218 implementing implement VERB issue-1109 92 219 and and CCONJ issue-1109 92 220 carrying carry VERB issue-1109 92 221 out out ADP issue-1109 92 222 the the DET issue-1109 92 223 main main ADJ issue-1109 92 224 functions function NOUN issue-1109 92 225 of of ADP issue-1109 92 226 the the DET issue-1109 92 227 nation nation NOUN issue-1109 92 228 tourism tourism NOUN issue-1109 92 229 brand brand NOUN issue-1109 92 230 within within ADP issue-1109 92 231 various various ADJ issue-1109 92 232 processes process NOUN issue-1109 92 233 and and CCONJ issue-1109 92 234 procedures procedure NOUN issue-1109 92 235 ( ( PUNCT issue-1109 92 236 directed direct VERB issue-1109 92 237 towards towards ADP issue-1109 92 238 internal internal ADJ issue-1109 92 239 and and CCONJ issue-1109 92 240 external external ADJ issue-1109 92 241 environments environment NOUN issue-1109 92 242 ) ) PUNCT issue-1109 92 243 undertaking undertake VERB issue-1109 92 244 measures measure NOUN issue-1109 92 245 regarding regard VERB issue-1109 92 246 promoting promote VERB issue-1109 92 247 the the DET issue-1109 92 248 brand brand NOUN issue-1109 92 249 , , PUNCT issue-1109 92 250 entering enter VERB issue-1109 92 251 new new ADJ issue-1109 92 252 markets market NOUN issue-1109 92 253 , , PUNCT issue-1109 92 254 implementing implement VERB issue-1109 92 255 innovative innovative ADJ issue-1109 92 256 technologies technology NOUN issue-1109 92 257 and and CCONJ issue-1109 92 258 instruments instrument NOUN issue-1109 92 259 , , PUNCT issue-1109 92 260 etc etc X issue-1109 92 261 . . X issue-1109 93 1 concerning concern VERB issue-1109 93 2 the the DET issue-1109 93 3 brand brand NOUN issue-1109 93 4 development development NOUN issue-1109 93 5 determining determine VERB issue-1109 93 6 the the DET issue-1109 93 7 effectiveness effectiveness NOUN issue-1109 93 8 , , PUNCT issue-1109 93 9 value value NOUN issue-1109 93 10 , , PUNCT issue-1109 93 11 and and CCONJ issue-1109 93 12 strength strength NOUN issue-1109 93 13 of of ADP issue-1109 93 14 the the DET issue-1109 93 15 nation nation NOUN issue-1109 93 16 tourism tourism NOUN issue-1109 93 17 brand brand NOUN issue-1109 93 18 and and CCONJ issue-1109 93 19 its its PRON issue-1109 93 20 advantages advantage NOUN issue-1109 93 21 for for ADP issue-1109 93 22 different different ADJ issue-1109 93 23 groups group NOUN issue-1109 93 24 of of ADP issue-1109 93 25 stakeholders stakeholder NOUN issue-1109 93 26 prognosticating prognosticate VERB issue-1109 93 27 the the DET issue-1109 93 28 development development NOUN issue-1109 93 29 of of ADP issue-1109 93 30 the the DET issue-1109 93 31 tourism tourism NOUN issue-1109 93 32 market market NOUN issue-1109 93 33 and and CCONJ issue-1109 93 34 markets market NOUN issue-1109 93 35 of of ADP issue-1109 93 36 related related ADJ issue-1109 93 37 products product NOUN issue-1109 93 38 and and CCONJ issue-1109 93 39 planning planning NOUN issue-1109 93 40 scenarios scenario NOUN issue-1109 93 41 for for ADP issue-1109 93 42 variants variant NOUN issue-1109 93 43 of of ADP issue-1109 93 44 strategic strategic ADJ issue-1109 93 45 reference reference NOUN issue-1109 93 46 points point NOUN issue-1109 93 47 of of ADP issue-1109 93 48 the the DET issue-1109 93 49 nation nation NOUN issue-1109 93 50 tourism tourism NOUN issue-1109 93 51 branding branding NOUN issue-1109 93 52 figure figure NOUN issue-1109 93 53 3 3 NUM issue-1109 93 54 . . NOUN issue-1109 93 55 structural structural ADJ issue-1109 93 56 and and CCONJ issue-1109 93 57 logic logic ADJ issue-1109 93 58 consequence consequence NOUN issue-1109 93 59 for for ADP issue-1109 93 60 forming form VERB issue-1109 93 61 the the DET issue-1109 93 62 nation nation NOUN issue-1109 93 63 tourism tourism NOUN issue-1109 93 64 brand brand NOUN issue-1109 93 65 of of ADP issue-1109 93 66 ukraine ukraine PROPN issue-1109 93 67 source source NOUN issue-1109 93 68 : : PUNCT issue-1109 93 69 compiled compile VERB issue-1109 93 70 by by ADP issue-1109 93 71 the the DET issue-1109 93 72 authors author NOUN issue-1109 93 73 baltic baltic PROPN issue-1109 93 74 journal journal PROPN issue-1109 93 75 of of ADP issue-1109 93 76 economic economic ADJ issue-1109 93 77 studies study NOUN issue-1109 93 78 166 166 NUM issue-1109 93 79 vol vol NOUN issue-1109 93 80 . . PROPN issue-1109 93 81 7 7 NUM issue-1109 94 1 no no NOUN issue-1109 94 2 . . NOUN issue-1109 94 3 2 2 NUM issue-1109 94 4 , , PUNCT issue-1109 94 5 2021 2021 NUM issue-1109 94 6 figure figure NOUN issue-1109 94 7 4 4 NUM issue-1109 94 8 . . PUNCT issue-1109 94 9 semantic semantic ADJ issue-1109 94 10 model model NOUN issue-1109 94 11 for for ADP issue-1109 94 12 forming form VERB issue-1109 94 13 the the DET issue-1109 94 14 nation nation NOUN issue-1109 94 15 tourism tourism NOUN issue-1109 94 16 brand brand NOUN issue-1109 94 17 of of ADP issue-1109 94 18 ukraine ukraine PROPN issue-1109 94 19 source source NOUN issue-1109 94 20 : : PUNCT issue-1109 94 21 drawn draw VERB issue-1109 94 22 up up ADP issue-1109 94 23 by by ADP issue-1109 94 24 the the DET issue-1109 94 25 authors author NOUN issue-1109 94 26 public public ADJ issue-1109 94 27 sector sector NOUN issue-1109 94 28 private private ADJ issue-1109 94 29 sector sector NOUN issue-1109 94 30 civil civil ADJ issue-1109 94 31 sectorstakeholders sectorstakeholder NOUN issue-1109 94 32 and and CCONJ issue-1109 94 33 beneficiaries beneficiary NOUN issue-1109 94 34 strategic strategic ADJ issue-1109 94 35 orientation orientation NOUN issue-1109 94 36 ; ; PUNCT issue-1109 94 37 reflection reflection NOUN issue-1109 94 38 ; ; PUNCT issue-1109 94 39 emergence emergence NOUN issue-1109 94 40 ; ; PUNCT issue-1109 94 41 anticipation anticipation NOUN issue-1109 94 42 ; ; PUNCT issue-1109 94 43 flexibility flexibility NOUN issue-1109 94 44 and and CCONJ issue-1109 94 45 adaptiveness adaptiveness NOUN issue-1109 94 46 to to ADP issue-1109 94 47 transformations transformation NOUN issue-1109 94 48 and and CCONJ issue-1109 94 49 global global ADJ issue-1109 94 50 factors factor NOUN issue-1109 94 51 ; ; PUNCT issue-1109 94 52 complementarity complementarity NOUN issue-1109 94 53 of of ADP issue-1109 94 54 stakeholders stakeholder NOUN issue-1109 94 55 ; ; PUNCT issue-1109 94 56 efficieny efficieny PROPN issue-1109 94 57 ; ; PUNCT issue-1109 94 58 ethics ethic NOUN issue-1109 94 59 ; ; PUNCT issue-1109 94 60 sociocultural sociocultural ADJ issue-1109 94 61 balance balance NOUN issue-1109 94 62 principles principle NOUN issue-1109 94 63 processes process NOUN issue-1109 94 64 directed direct VERB issue-1109 94 65 towards towards ADP issue-1109 94 66 the the DET issue-1109 94 67 internal internal ADJ issue-1109 94 68 environment environment NOUN issue-1109 94 69 : : PUNCT issue-1109 94 70 − − ADP issue-1109 94 71 developing develop VERB issue-1109 94 72 / / SYM issue-1109 94 73 improving improve VERB issue-1109 94 74 the the DET issue-1109 94 75 tourism tourism NOUN issue-1109 94 76 products product NOUN issue-1109 94 77 and and CCONJ issue-1109 94 78 services service NOUN issue-1109 94 79 ; ; PUNCT issue-1109 94 80 − − PRON issue-1109 94 81 creating create VERB issue-1109 94 82 / / SYM issue-1109 94 83 enhancing enhance VERB issue-1109 94 84 the the DET issue-1109 94 85 infrastructure infrastructure NOUN issue-1109 94 86 ; ; PUNCT issue-1109 94 87 − − ADP issue-1109 94 88 implementing implement VERB issue-1109 94 89 the the DET issue-1109 94 90 innovations innovation NOUN issue-1109 94 91 ; ; PUNCT issue-1109 94 92 − − ADP issue-1109 94 93 enhancing enhance VERB issue-1109 94 94 the the DET issue-1109 94 95 staffing staffing NOUN issue-1109 94 96 ; ; PUNCT issue-1109 94 97 − − PROPN issue-1109 94 98 visa visa NOUN issue-1109 94 99 liberalization liberalization NOUN issue-1109 94 100 special special ADJ issue-1109 94 101 functions function NOUN issue-1109 94 102 − − NOUN issue-1109 94 103 creating create VERB issue-1109 94 104 / / SYM issue-1109 94 105 strengthening strengthen VERB issue-1109 94 106 the the DET issue-1109 94 107 competitive competitive ADJ issue-1109 94 108 advantages advantage NOUN issue-1109 94 109 ; ; PUNCT issue-1109 94 110 − − NUM issue-1109 94 111 establishing establish VERB issue-1109 94 112 links link NOUN issue-1109 94 113 with with ADP issue-1109 94 114 customers customer NOUN issue-1109 94 115 and and CCONJ issue-1109 94 116 disseminating disseminate VERB issue-1109 94 117 the the DET issue-1109 94 118 information information NOUN issue-1109 94 119 ; ; PUNCT issue-1109 94 120 − − PRON issue-1109 94 121 presenting present VERB issue-1109 94 122 peculiarities peculiarity NOUN issue-1109 94 123 of of ADP issue-1109 94 124 the the DET issue-1109 94 125 nation nation NOUN issue-1109 94 126 tourism tourism NOUN issue-1109 94 127 product product NOUN issue-1109 94 128 ; ; PUNCT issue-1109 94 129 − − PROPN issue-1109 94 130 symbolic symbolic ADJ issue-1109 94 131 embodiment embodiment NOUN issue-1109 94 132 of of ADP issue-1109 94 133 uniqueness uniqueness NOUN issue-1109 94 134 and and CCONJ issue-1109 94 135 utility utility NOUN issue-1109 94 136 of of ADP issue-1109 94 137 consuming consume VERB issue-1109 94 138 a a DET issue-1109 94 139 tourism tourism NOUN issue-1109 94 140 product product NOUN issue-1109 94 141 ; ; PUNCT issue-1109 94 142 − − ADP issue-1109 94 143 forming form VERB issue-1109 94 144 / / PUNCT issue-1109 94 145 strengthening strengthen VERB issue-1109 94 146 the the DET issue-1109 94 147 trust trust NOUN issue-1109 94 148 of of ADP issue-1109 94 149 investors investor NOUN issue-1109 94 150 ; ; PUNCT issue-1109 94 151 − − ADP issue-1109 94 152 triggering trigger VERB issue-1109 94 153 the the DET issue-1109 94 154 impressions impression NOUN issue-1109 94 155 , , PUNCT issue-1109 94 156 emotions emotion NOUN issue-1109 94 157 , , PUNCT issue-1109 94 158 and and CCONJ issue-1109 94 159 customer customer NOUN issue-1109 94 160 commitment commitment NOUN issue-1109 94 161 brand brand NOUN issue-1109 94 162 value value NOUN issue-1109 94 163 brand brand NOUN issue-1109 94 164 power power PROPN issue-1109 94 165 brand brand PROPN issue-1109 94 166 development development PROPN issue-1109 94 167 index index PROPN issue-1109 94 168 brand brand NOUN issue-1109 94 169 image image PROPN issue-1109 94 170 brand brand NOUN issue-1109 94 171 loyaltyoutcomes loyaltyoutcome NOUN issue-1109 94 172 objectives objective VERB issue-1109 94 173 economic economic ADJ issue-1109 94 174 : : PUNCT issue-1109 94 175 the the DET issue-1109 94 176 increase increase NOUN issue-1109 94 177 of of ADP issue-1109 94 178 revenues revenue NOUN issue-1109 94 179 in in ADP issue-1109 94 180 the the DET issue-1109 94 181 tourism tourism NOUN issue-1109 94 182 and and CCONJ issue-1109 94 183 related related ADJ issue-1109 94 184 sectors sector NOUN issue-1109 94 185 and and CCONJ issue-1109 94 186 involvement involvement NOUN issue-1109 94 187 of of ADP issue-1109 94 188 investors investor NOUN issue-1109 94 189 political political ADJ issue-1109 94 190 : : PUNCT issue-1109 94 191 strengthening strengthen VERB issue-1109 94 192 the the DET issue-1109 94 193 geopolitical geopolitical ADJ issue-1109 94 194 positions position NOUN issue-1109 94 195 of of ADP issue-1109 94 196 the the DET issue-1109 94 197 country country NOUN issue-1109 94 198 social social ADJ issue-1109 94 199 : : PUNCT issue-1109 94 200 extending extend VERB issue-1109 94 201 the the DET issue-1109 94 202 opportunities opportunity NOUN issue-1109 94 203 for for ADP issue-1109 94 204 employment employment NOUN issue-1109 94 205 , , PUNCT issue-1109 94 206 strengthening strengthen VERB issue-1109 94 207 the the DET issue-1109 94 208 national national ADJ issue-1109 94 209 idea idea NOUN issue-1109 94 210 , , PUNCT issue-1109 94 211 and and CCONJ issue-1109 94 212 forming form VERB issue-1109 94 213 the the DET issue-1109 94 214 active active ADJ issue-1109 94 215 citizenship citizenship NOUN issue-1109 94 216 cultural cultural ADJ issue-1109 94 217 and and CCONJ issue-1109 94 218 psychological psychological ADJ issue-1109 94 219 : : PUNCT issue-1109 94 220 forming form VERB issue-1109 94 221 the the DET issue-1109 94 222 social social ADJ issue-1109 94 223 culture culture NOUN issue-1109 94 224 and and CCONJ issue-1109 94 225 values value NOUN issue-1109 94 226 objective objective NOUN issue-1109 94 227 : : PUNCT issue-1109 94 228 − − PROPN issue-1109 94 229 the the DET issue-1109 94 230 tourism tourism NOUN issue-1109 94 231 potential potential NOUN issue-1109 94 232 ; ; PUNCT issue-1109 94 233 − − NUM issue-1109 94 234 conditions condition NOUN issue-1109 94 235 for for ADP issue-1109 94 236 tourism tourism NOUN issue-1109 94 237 development development NOUN issue-1109 94 238 ( ( PUNCT issue-1109 94 239 socio socio NOUN issue-1109 94 240 - - PUNCT issue-1109 94 241 economic economic ADJ issue-1109 94 242 , , PUNCT issue-1109 94 243 political political ADJ issue-1109 94 244 , , PUNCT issue-1109 94 245 ecological ecological ADJ issue-1109 94 246 , , PUNCT issue-1109 94 247 and and CCONJ issue-1109 94 248 technological technological ADJ issue-1109 94 249 ) ) PUNCT issue-1109 94 250 subjective subjective ADJ issue-1109 94 251 : : PUNCT issue-1109 94 252 − − PROPN issue-1109 94 253 tourists tourist NOUN issue-1109 94 254 ’ ' PUNCT issue-1109 94 255 worldview worldview NOUN issue-1109 94 256 ; ; PUNCT issue-1109 94 257 − − PROPN issue-1109 94 258 tourists tourist NOUN issue-1109 94 259 ’ ' PUNCT issue-1109 94 260 mentality mentality NOUN issue-1109 94 261 ; ; PUNCT issue-1109 94 262 − − PRON issue-1109 94 263 perception perception NOUN issue-1109 94 264 of of ADP issue-1109 94 265 attributive attributive ADJ issue-1109 94 266 signs sign NOUN issue-1109 94 267 by by ADP issue-1109 94 268 touristsfactors touristsfactor NOUN issue-1109 94 269 special special ADJ issue-1109 94 270 : : PUNCT issue-1109 94 271 − − PROPN issue-1109 94 272 government government NOUN issue-1109 94 273 support support NOUN issue-1109 94 274 for for ADP issue-1109 94 275 tourism tourism NOUN issue-1109 94 276 development development NOUN issue-1109 94 277 ; ; PUNCT issue-1109 94 278 − − PROPN issue-1109 94 279 level level NOUN issue-1109 94 280 of of ADP issue-1109 94 281 tourism tourism NOUN issue-1109 94 282 infrastructure infrastructure NOUN issue-1109 94 283 development development NOUN issue-1109 94 284 directed direct VERB issue-1109 94 285 towards towards ADP issue-1109 94 286 the the DET issue-1109 94 287 external external ADJ issue-1109 94 288 environment environment NOUN issue-1109 94 289 : : PUNCT issue-1109 94 290 − − PROPN issue-1109 94 291 measures measure NOUN issue-1109 94 292 regarding regard VERB issue-1109 94 293 publicizing publicize VERB issue-1109 94 294 tourism tourism NOUN issue-1109 94 295 trips trip NOUN issue-1109 94 296 within within ADP issue-1109 94 297 the the DET issue-1109 94 298 country country NOUN issue-1109 94 299 among among ADP issue-1109 94 300 citizens citizen NOUN issue-1109 94 301 of of ADP issue-1109 94 302 ukraine ukraine NOUN issue-1109 94 303 and and CCONJ issue-1109 94 304 other other ADJ issue-1109 94 305 countries country NOUN issue-1109 94 306 ; ; PUNCT issue-1109 94 307 − − NUM issue-1109 94 308 participation participation NOUN issue-1109 94 309 in in ADP issue-1109 94 310 exhibitions exhibition NOUN issue-1109 94 311 ; ; PUNCT issue-1109 94 312 − − ADP issue-1109 94 313 intensifying intensify VERB issue-1109 94 314 the the DET issue-1109 94 315 activity activity NOUN issue-1109 94 316 in in ADP issue-1109 94 317 the the DET issue-1109 94 318 internetenvironment internetenvironment NOUN issue-1109 94 319 and and CCONJ issue-1109 94 320 social social ADJ issue-1109 94 321 networks network NOUN issue-1109 94 322 ; ; PUNCT issue-1109 94 323 − − ADP issue-1109 94 324 establishing establish VERB issue-1109 94 325 offices office NOUN issue-1109 94 326 in in ADP issue-1109 94 327 other other ADJ issue-1109 94 328 countries country NOUN issue-1109 94 329 brand brand PROPN issue-1109 94 330 vision vision PROPN issue-1109 94 331 brand brand PROPN issue-1109 94 332 idea idea PROPN issue-1109 94 333 conceptualization conceptualization NOUN issue-1109 94 334 brand brand NOUN issue-1109 94 335 visualization visualization NOUN issue-1109 94 336 information information NOUN issue-1109 94 337 and and CCONJ issue-1109 94 338 communication communication NOUN issue-1109 94 339 support support NOUN issue-1109 94 340 for for ADP issue-1109 94 341 the the DET issue-1109 94 342 brand brand PROPN issue-1109 94 343 baltic baltic PROPN issue-1109 94 344 journal journal PROPN issue-1109 94 345 of of ADP issue-1109 94 346 economic economic ADJ issue-1109 94 347 studies study NOUN issue-1109 94 348 167 167 NUM issue-1109 94 349 vol vol NOUN issue-1109 94 350 . . PROPN issue-1109 94 351 7 7 NUM issue-1109 95 1 no no NOUN issue-1109 95 2 . . NOUN issue-1109 95 3 2 2 NUM issue-1109 95 4 , , PUNCT issue-1109 95 5 2021 2021 NUM issue-1109 95 6 of of ADP issue-1109 95 7 ukraine ukraine NOUN issue-1109 95 8 ( ( PUNCT issue-1109 95 9 since since SCONJ issue-1109 95 10 2018 2018 NUM issue-1109 95 11 ) ) PUNCT issue-1109 95 12 – – PUNCT issue-1109 95 13 the the DET issue-1109 95 14 brand brand NOUN issue-1109 95 15 ’s ’s PART issue-1109 95 16 slogan slogan NOUN issue-1109 95 17 is be AUX issue-1109 95 18 “ " PUNCT issue-1109 95 19 ukraine ukraine ADJ issue-1109 95 20 now now ADV issue-1109 95 21 ” " PUNCT issue-1109 95 22 , , PUNCT issue-1109 95 23 which which PRON issue-1109 95 24 demonstrates demonstrate VERB issue-1109 95 25 ukraine ukraine NOUN issue-1109 95 26 as as ADP issue-1109 95 27 an an DET issue-1109 95 28 open open ADJ issue-1109 95 29 modern modern ADJ issue-1109 95 30 country country NOUN issue-1109 95 31 where where SCONJ issue-1109 95 32 all all DET issue-1109 95 33 the the DET issue-1109 95 34 exciting exciting ADJ issue-1109 95 35 things thing NOUN issue-1109 95 36 are be AUX issue-1109 95 37 happening happen VERB issue-1109 95 38 now now ADV issue-1109 95 39 . . PUNCT issue-1109 96 1 it it PRON issue-1109 96 2 is be AUX issue-1109 96 3 worth worth ADJ issue-1109 96 4 mentioning mention VERB issue-1109 96 5 that that SCONJ issue-1109 96 6 , , PUNCT issue-1109 96 7 in in ADP issue-1109 96 8 ukraine ukraine NOUN issue-1109 96 9 , , PUNCT issue-1109 96 10 a a DET issue-1109 96 11 debate debate NOUN issue-1109 96 12 concerning concern VERB issue-1109 96 13 creating create VERB issue-1109 96 14 another another DET issue-1109 96 15 brand brand NOUN issue-1109 96 16 conception conception NOUN issue-1109 96 17 and and CCONJ issue-1109 96 18 its its PRON issue-1109 96 19 visualization visualization NOUN issue-1109 96 20 continues continue VERB issue-1109 96 21 . . PUNCT issue-1109 97 1 such such ADJ issue-1109 97 2 situation situation NOUN issue-1109 97 3 does do AUX issue-1109 97 4 not not PART issue-1109 97 5 foster foster VERB issue-1109 97 6 the the DET issue-1109 97 7 growth growth NOUN issue-1109 97 8 of of ADP issue-1109 97 9 values value NOUN issue-1109 97 10 and and CCONJ issue-1109 97 11 effectiveness effectiveness NOUN issue-1109 97 12 of of ADP issue-1109 97 13 the the DET issue-1109 97 14 brand brand NOUN issue-1109 97 15 . . PUNCT issue-1109 98 1 at at ADP issue-1109 98 2 the the DET issue-1109 98 3 brand brand NOUN issue-1109 98 4 - - PUNCT issue-1109 98 5 support support NOUN issue-1109 98 6 stage stage NOUN issue-1109 98 7 , , PUNCT issue-1109 98 8 authorities authority NOUN issue-1109 98 9 undertake undertake VERB issue-1109 98 10 measures measure NOUN issue-1109 98 11 regarding regard VERB issue-1109 98 12 promoting promote VERB issue-1109 98 13 the the DET issue-1109 98 14 brand brand NOUN issue-1109 98 15 , , PUNCT issue-1109 98 16 entering enter VERB issue-1109 98 17 new new ADJ issue-1109 98 18 markets market NOUN issue-1109 98 19 , , PUNCT issue-1109 98 20 implementing implement VERB issue-1109 98 21 innovative innovative ADJ issue-1109 98 22 technologies technology NOUN issue-1109 98 23 and and CCONJ issue-1109 98 24 instruments instrument NOUN issue-1109 98 25 regarding regard VERB issue-1109 98 26 the the DET issue-1109 98 27 brand brand NOUN issue-1109 98 28 development development NOUN issue-1109 98 29 . . PUNCT issue-1109 99 1 in in ADP issue-1109 99 2 addition addition NOUN issue-1109 99 3 , , PUNCT issue-1109 99 4 within within ADP issue-1109 99 5 this this DET issue-1109 99 6 stage stage NOUN issue-1109 99 7 , , PUNCT issue-1109 99 8 authorities authority NOUN issue-1109 99 9 deal deal VERB issue-1109 99 10 with with ADP issue-1109 99 11 the the DET issue-1109 99 12 following follow VERB issue-1109 99 13 processes process NOUN issue-1109 99 14 : : PUNCT issue-1109 99 15 a a X issue-1109 99 16 ) ) PUNCT issue-1109 99 17 ones one NOUN issue-1109 99 18 directed direct VERB issue-1109 99 19 towards towards ADP issue-1109 99 20 the the DET issue-1109 99 21 internal internal ADJ issue-1109 99 22 environment environment NOUN issue-1109 99 23 , , PUNCT issue-1109 99 24 which which PRON issue-1109 99 25 are be AUX issue-1109 99 26 directly directly ADV issue-1109 99 27 concerned concerned ADJ issue-1109 99 28 with with ADP issue-1109 99 29 forming form VERB issue-1109 99 30 and and CCONJ issue-1109 99 31 improving improve VERB issue-1109 99 32 a a DET issue-1109 99 33 tourism tourism NOUN issue-1109 99 34 product product NOUN issue-1109 99 35 , , PUNCT issue-1109 99 36 its its PRON issue-1109 99 37 components component NOUN issue-1109 99 38 , , PUNCT issue-1109 99 39 the the DET issue-1109 99 40 tourism tourism NOUN issue-1109 99 41 environment environment NOUN issue-1109 99 42 , , PUNCT issue-1109 99 43 and and CCONJ issue-1109 99 44 accessibility accessibility NOUN issue-1109 99 45 of of ADP issue-1109 99 46 the the DET issue-1109 99 47 country country NOUN issue-1109 99 48 in in ADP issue-1109 99 49 the the DET issue-1109 99 50 context context NOUN issue-1109 99 51 of of ADP issue-1109 99 52 visa visa NOUN issue-1109 99 53 liberalization liberalization NOUN issue-1109 99 54 ; ; PUNCT issue-1109 99 55 b b X issue-1109 99 56 ) ) PUNCT issue-1109 99 57 ones one NOUN issue-1109 99 58 directed direct VERB issue-1109 99 59 towards towards ADP issue-1109 99 60 the the DET issue-1109 99 61 external external ADJ issue-1109 99 62 environment environment NOUN issue-1109 99 63 related relate VERB issue-1109 99 64 to to ADP issue-1109 99 65 the the DET issue-1109 99 66 brand brand NOUN issue-1109 99 67 promotion promotion NOUN issue-1109 99 68 , , PUNCT issue-1109 99 69 presenting present VERB issue-1109 99 70 the the DET issue-1109 99 71 tourism tourism NOUN issue-1109 99 72 potential potential NOUN issue-1109 99 73 and and CCONJ issue-1109 99 74 opportunities opportunity NOUN issue-1109 99 75 through through ADP issue-1109 99 76 the the DET issue-1109 99 77 communication communication NOUN issue-1109 99 78 with with ADP issue-1109 99 79 a a DET issue-1109 99 80 target target NOUN issue-1109 99 81 audience audience NOUN issue-1109 99 82 at at ADP issue-1109 99 83 international international ADJ issue-1109 99 84 exhibitions exhibition NOUN issue-1109 99 85 , , PUNCT issue-1109 99 86 on on ADP issue-1109 99 87 the the DET issue-1109 99 88 internet internet NOUN issue-1109 99 89 , , PUNCT issue-1109 99 90 and and CCONJ issue-1109 99 91 on on ADP issue-1109 99 92 social social ADJ issue-1109 99 93 networks network NOUN issue-1109 99 94 , , PUNCT issue-1109 99 95 which which PRON issue-1109 99 96 involves involve VERB issue-1109 99 97 modern modern ADJ issue-1109 99 98 innovative innovative ADJ issue-1109 99 99 instruments instrument NOUN issue-1109 99 100 . . PUNCT issue-1109 100 1 we we PRON issue-1109 100 2 think think VERB issue-1109 100 3 that that SCONJ issue-1109 100 4 , , PUNCT issue-1109 100 5 nowadays nowadays ADV issue-1109 100 6 , , PUNCT issue-1109 100 7 the the DET issue-1109 100 8 tourism tourism NOUN issue-1109 100 9 brand brand NOUN issue-1109 100 10 of of ADP issue-1109 100 11 ukraine ukraine NOUN issue-1109 100 12 is be AUX issue-1109 100 13 at at ADP issue-1109 100 14 the the DET issue-1109 100 15 stage stage NOUN issue-1109 100 16 of of ADP issue-1109 100 17 brand brand NOUN issue-1109 100 18 - - PUNCT issue-1109 100 19 support support NOUN issue-1109 100 20 , , PUNCT issue-1109 100 21 which which PRON issue-1109 100 22 requires require VERB issue-1109 100 23 comprehensive comprehensive ADJ issue-1109 100 24 actions action NOUN issue-1109 100 25 aimed aim VERB issue-1109 100 26 at at ADP issue-1109 100 27 disseminating disseminate VERB issue-1109 100 28 the the DET issue-1109 100 29 slogan slogan NOUN issue-1109 100 30 and and CCONJ issue-1109 100 31 logotype logotype NOUN issue-1109 100 32 “ " PUNCT issue-1109 100 33 ukraine ukraine NOUN issue-1109 100 34 now now ADV issue-1109 100 35 ” " PUNCT issue-1109 100 36 among among ADP issue-1109 100 37 domestic domestic ADJ issue-1109 100 38 and and CCONJ issue-1109 100 39 foreign foreign ADJ issue-1109 100 40 tourists tourist NOUN issue-1109 100 41 . . PUNCT issue-1109 101 1 however however ADV issue-1109 101 2 , , PUNCT issue-1109 101 3 beyond beyond ADP issue-1109 101 4 supporting support VERB issue-1109 101 5 the the DET issue-1109 101 6 visual visual ADJ issue-1109 101 7 component component NOUN issue-1109 101 8 , , PUNCT issue-1109 101 9 it it PRON issue-1109 101 10 is be AUX issue-1109 101 11 important important ADJ issue-1109 101 12 to to PART issue-1109 101 13 undertake undertake VERB issue-1109 101 14 a a DET issue-1109 101 15 system system NOUN issue-1109 101 16 and and CCONJ issue-1109 101 17 complex complex ADJ issue-1109 101 18 programme programme NOUN issue-1109 101 19 for for ADP issue-1109 101 20 supporting support VERB issue-1109 101 21 the the DET issue-1109 101 22 brand brand NOUN issue-1109 101 23 coordinated coordinate VERB issue-1109 101 24 by by ADP issue-1109 101 25 the the DET issue-1109 101 26 main main ADJ issue-1109 101 27 groups group NOUN issue-1109 101 28 of of ADP issue-1109 101 29 stakeholders stakeholder NOUN issue-1109 101 30 in in ADP issue-1109 101 31 relation relation NOUN issue-1109 101 32 to to ADP issue-1109 101 33 the the DET issue-1109 101 34 two two NUM issue-1109 101 35 above above ADV issue-1109 101 36 - - PUNCT issue-1109 101 37 mentioned mention VERB issue-1109 101 38 processes process NOUN issue-1109 101 39 ( ( PUNCT issue-1109 101 40 directed direct VERB issue-1109 101 41 towards towards ADP issue-1109 101 42 the the DET issue-1109 101 43 internal internal ADJ issue-1109 101 44 and and CCONJ issue-1109 101 45 external external ADJ issue-1109 101 46 environments environment NOUN issue-1109 101 47 ) ) PUNCT issue-1109 101 48 . . PUNCT issue-1109 102 1 the the DET issue-1109 102 2 brand brand NOUN issue-1109 102 3 - - PUNCT issue-1109 102 4 effect effect NOUN issue-1109 102 5 stage stage NOUN issue-1109 102 6 contemplates contemplate VERB issue-1109 102 7 determining determine VERB issue-1109 102 8 effectiveness effectiveness NOUN issue-1109 102 9 of of ADP issue-1109 102 10 the the DET issue-1109 102 11 functioning functioning NOUN issue-1109 102 12 of of ADP issue-1109 102 13 the the DET issue-1109 102 14 brand brand NOUN issue-1109 102 15 . . PUNCT issue-1109 103 1 from from ADP issue-1109 103 2 the the DET issue-1109 103 3 standpoint standpoint NOUN issue-1109 103 4 of of ADP issue-1109 103 5 the the DET issue-1109 103 6 interests interest NOUN issue-1109 103 7 of of ADP issue-1109 103 8 various various ADJ issue-1109 103 9 groups group NOUN issue-1109 103 10 of of ADP issue-1109 103 11 stakeholders stakeholder NOUN issue-1109 103 12 , , PUNCT issue-1109 103 13 we we PRON issue-1109 103 14 may may AUX issue-1109 103 15 use use VERB issue-1109 103 16 the the DET issue-1109 103 17 g. g. PROPN issue-1109 103 18 kalinkina kalinkina PROPN issue-1109 103 19 ’s ’s PROPN issue-1109 103 20 approach approach NOUN issue-1109 103 21 ( ( PUNCT issue-1109 103 22 kalinkina kalinkina ADJ issue-1109 103 23 , , PUNCT issue-1109 103 24 2006 2006 NUM issue-1109 103 25 ) ) PUNCT issue-1109 103 26 regarding regard VERB issue-1109 103 27 multi multi NOUN issue-1109 103 28 - - NOUN issue-1109 103 29 benefit benefit NOUN issue-1109 103 30 of of ADP issue-1109 103 31 a a DET issue-1109 103 32 product product NOUN issue-1109 103 33 , , PUNCT issue-1109 103 34 which which PRON issue-1109 103 35 comprises comprise VERB issue-1109 103 36 a a DET issue-1109 103 37 set set NOUN issue-1109 103 38 of of ADP issue-1109 103 39 utilities utility NOUN issue-1109 103 40 for for ADP issue-1109 103 41 different different ADJ issue-1109 103 42 market market NOUN issue-1109 103 43 agents agent NOUN issue-1109 103 44 . . PUNCT issue-1109 104 1 therefore therefore ADV issue-1109 104 2 , , PUNCT issue-1109 104 3 multi multi ADJ issue-1109 104 4 - - NOUN issue-1109 104 5 benefit benefit NOUN issue-1109 104 6 of of ADP issue-1109 104 7 the the DET issue-1109 104 8 brand brand NOUN issue-1109 104 9 for for ADP issue-1109 104 10 various various ADJ issue-1109 104 11 stakeholders stakeholder NOUN issue-1109 104 12 takes take VERB issue-1109 104 13 the the DET issue-1109 104 14 following following ADJ issue-1109 104 15 formalized formalize VERB issue-1109 104 16 form form NOUN issue-1109 104 17 : : PUNCT issue-1109 104 18 pi pi PROPN issue-1109 104 19 aijqj aijqj PROPN issue-1109 105 1 ui ui PROPN issue-1109 106 1 i i PROPN issue-1109 106 2 n n CCONJ issue-1109 106 3 j j NOUN issue-1109 106 4 m m VERB issue-1109 106 5 i i PRON issue-1109 106 6 n n VERB issue-1109 106 7 i i NOUN issue-1109 106 8 n n NOUN issue-1109 106 9 = = PUNCT issue-1109 106 10 + + CCONJ issue-1109 106 11 = = SYM issue-1109 106 12 = = SYM issue-1109 106 13 = = SYM issue-1109 106 14 = = X issue-1109 106 15 ∑∑∑∑ ∑∑∑∑ PROPN issue-1109 106 16 1111 1111 NUM issue-1109 106 17 , , PUNCT issue-1109 106 18 ( ( PUNCT issue-1109 106 19 1 1 X issue-1109 106 20 ) ) PUNCT issue-1109 106 21 where where SCONJ issue-1109 106 22 pi pi NOUN issue-1109 106 23 is be AUX issue-1109 106 24 a a DET issue-1109 106 25 set set NOUN issue-1109 106 26 of of ADP issue-1109 106 27 benefits benefit NOUN issue-1109 106 28 ( ( PUNCT issue-1109 106 29 value value NOUN issue-1109 106 30 , , PUNCT issue-1109 106 31 effects effect NOUN issue-1109 106 32 , , PUNCT issue-1109 106 33 and and CCONJ issue-1109 106 34 advantages advantage NOUN issue-1109 106 35 ) ) PUNCT issue-1109 106 36 for for ADP issue-1109 106 37 external external ADJ issue-1109 106 38 market market NOUN issue-1109 106 39 agents agent NOUN issue-1109 106 40 ( ( PUNCT issue-1109 106 41 stakeholders stakeholder NOUN issue-1109 106 42 ) ) PUNCT issue-1109 106 43 ; ; PUNCT issue-1109 106 44 qj qj PROPN issue-1109 106 45 is be AUX issue-1109 106 46 a a DET issue-1109 106 47 set set NOUN issue-1109 106 48 of of ADP issue-1109 106 49 benefits benefit NOUN issue-1109 106 50 for for ADP issue-1109 106 51 internal internal ADJ issue-1109 106 52 market market NOUN issue-1109 106 53 agents agent NOUN issue-1109 106 54 ( ( PUNCT issue-1109 106 55 stakeholders stakeholder NOUN issue-1109 106 56 ) ) PUNCT issue-1109 106 57 ; ; PUNCT issue-1109 106 58 aij aij PROPN issue-1109 106 59 is be AUX issue-1109 106 60 the the DET issue-1109 106 61 ratio ratio NOUN issue-1109 106 62 for for ADP issue-1109 106 63 the the DET issue-1109 106 64 correlation correlation NOUN issue-1109 106 65 between between ADP issue-1109 106 66 utilities utility NOUN issue-1109 106 67 of of ADP issue-1109 106 68 internal internal ADJ issue-1109 106 69 and and CCONJ issue-1109 106 70 external external ADJ issue-1109 106 71 market market NOUN issue-1109 106 72 agents agent NOUN issue-1109 106 73 ( ( PUNCT issue-1109 106 74 stakeholders stakeholder NOUN issue-1109 106 75 ) ) PUNCT issue-1109 106 76 ; ; PUNCT issue-1109 106 77 ui ui PROPN issue-1109 106 78 is be AUX issue-1109 106 79 the the DET issue-1109 106 80 element element NOUN issue-1109 106 81 that that PRON issue-1109 106 82 takes take VERB issue-1109 106 83 into into ADP issue-1109 106 84 account account NOUN issue-1109 106 85 the the DET issue-1109 106 86 impact impact NOUN issue-1109 106 87 of of ADP issue-1109 106 88 an an DET issue-1109 106 89 institutional institutional ADJ issue-1109 106 90 factor factor NOUN issue-1109 106 91 ; ; PUNCT issue-1109 106 92 n n PRON issue-1109 106 93 is be AUX issue-1109 106 94 the the DET issue-1109 106 95 number number NOUN issue-1109 106 96 of of ADP issue-1109 106 97 external external ADJ issue-1109 106 98 market market NOUN issue-1109 106 99 agents agent NOUN issue-1109 106 100 ( ( PUNCT issue-1109 106 101 stakeholders stakeholder NOUN issue-1109 106 102 ) ) PUNCT issue-1109 106 103 ; ; PUNCT issue-1109 106 104 m m VERB issue-1109 106 105 is be AUX issue-1109 106 106 the the DET issue-1109 106 107 number number NOUN issue-1109 106 108 of of ADP issue-1109 106 109 internal internal ADJ issue-1109 106 110 market market NOUN issue-1109 106 111 agents agent NOUN issue-1109 106 112 ( ( PUNCT issue-1109 106 113 stakeholders stakeholder NOUN issue-1109 106 114 ) ) PUNCT issue-1109 106 115 . . PUNCT issue-1109 107 1 simultaneously simultaneously ADV issue-1109 107 2 , , PUNCT issue-1109 107 3 taking take VERB issue-1109 107 4 into into ADP issue-1109 107 5 account account NOUN issue-1109 107 6 the the DET issue-1109 107 7 existence existence NOUN issue-1109 107 8 of of ADP issue-1109 107 9 a a DET issue-1109 107 10 wide wide ADJ issue-1109 107 11 circle circle NOUN issue-1109 107 12 of of ADP issue-1109 107 13 stakeholders stakeholder NOUN issue-1109 107 14 in in ADP issue-1109 107 15 forming form VERB issue-1109 107 16 and and CCONJ issue-1109 107 17 implementing implement VERB issue-1109 107 18 the the DET issue-1109 107 19 nation nation NOUN issue-1109 107 20 tourism tourism NOUN issue-1109 107 21 brand brand NOUN issue-1109 107 22 , , PUNCT issue-1109 107 23 we we PRON issue-1109 107 24 may may AUX issue-1109 107 25 present present VERB issue-1109 107 26 the the DET issue-1109 107 27 model model NOUN issue-1109 107 28 of of ADP issue-1109 107 29 advantages advantage NOUN issue-1109 107 30 for for ADP issue-1109 107 31 stakeholders stakeholder NOUN issue-1109 107 32 ( ( PUNCT issue-1109 107 33 figure figure NOUN issue-1109 107 34 5 5 NUM issue-1109 107 35 ) ) PUNCT issue-1109 107 36 . . PUNCT issue-1109 108 1 outcomes outcome NOUN issue-1109 108 2 of of ADP issue-1109 108 3 benefits benefit NOUN issue-1109 108 4 / / SYM issue-1109 108 5 advantages advantage NOUN issue-1109 108 6 from from ADP issue-1109 108 7 using use VERB issue-1109 108 8 the the DET issue-1109 108 9 nation nation NOUN issue-1109 108 10 tourism tourism NOUN issue-1109 108 11 brand brand NOUN issue-1109 108 12 consist consist NOUN issue-1109 108 13 of of ADP issue-1109 108 14 the the DET issue-1109 108 15 following follow VERB issue-1109 108 16 indicators indicator NOUN issue-1109 108 17 : : PUNCT issue-1109 108 18 brand brand NOUN issue-1109 108 19 value value NOUN issue-1109 108 20 , , PUNCT issue-1109 108 21 brand brand NOUN issue-1109 108 22 power power NOUN issue-1109 108 23 , , PUNCT issue-1109 108 24 brand brand NOUN issue-1109 108 25 image image NOUN issue-1109 108 26 , , PUNCT issue-1109 108 27 brand brand NOUN issue-1109 108 28 loyalty loyalty NOUN issue-1109 108 29 . . PUNCT issue-1109 109 1 these these DET issue-1109 109 2 indicators indicator NOUN issue-1109 109 3 collectively collectively ADV issue-1109 109 4 express express VERB issue-1109 109 5 the the DET issue-1109 109 6 extent extent NOUN issue-1109 109 7 of of ADP issue-1109 109 8 influence influence NOUN issue-1109 109 9 the the DET issue-1109 109 10 brand brand NOUN issue-1109 109 11 exerts exert VERB issue-1109 109 12 on on ADP issue-1109 109 13 efficiency efficiency NOUN issue-1109 109 14 of of ADP issue-1109 109 15 the the DET issue-1109 109 16 functioning functioning NOUN issue-1109 109 17 of of ADP issue-1109 109 18 the the DET issue-1109 109 19 tourism tourism NOUN issue-1109 109 20 sector sector NOUN issue-1109 109 21 . . PUNCT issue-1109 110 1 completeness completeness NOUN issue-1109 110 2 of of ADP issue-1109 110 3 the the DET issue-1109 110 4 nation nation NOUN issue-1109 110 5 tourism tourism NOUN issue-1109 110 6 brand brand NOUN issue-1109 110 7 is be AUX issue-1109 110 8 concerned concern VERB issue-1109 110 9 with with ADP issue-1109 110 10 attaining attain VERB issue-1109 110 11 established establish VERB issue-1109 110 12 economic economic ADJ issue-1109 110 13 , , PUNCT issue-1109 110 14 geopolitical geopolitical ADJ issue-1109 110 15 , , PUNCT issue-1109 110 16 social social ADJ issue-1109 110 17 , , PUNCT issue-1109 110 18 cultural cultural ADJ issue-1109 110 19 and and CCONJ issue-1109 110 20 psychological psychological ADJ issue-1109 110 21 objectives objective NOUN issue-1109 110 22 . . PUNCT issue-1109 111 1 the the DET issue-1109 111 2 aforementioned aforementioned ADJ issue-1109 111 3 outcomes outcome NOUN issue-1109 111 4 are be AUX issue-1109 111 5 applied apply VERB issue-1109 111 6 for for ADP issue-1109 111 7 implementing implement VERB issue-1109 111 8 the the DET issue-1109 111 9 next next ADJ issue-1109 111 10 stage stage NOUN issue-1109 111 11 – – PUNCT issue-1109 111 12 brand brand NOUN issue-1109 111 13 - - PUNCT issue-1109 111 14 foresight foresight NOUN issue-1109 111 15 , , PUNCT issue-1109 111 16 which which PRON issue-1109 111 17 deals deal VERB issue-1109 111 18 with with ADP issue-1109 111 19 prognosticating prognosticate VERB issue-1109 111 20 the the DET issue-1109 111 21 development development NOUN issue-1109 111 22 of of ADP issue-1109 111 23 the the DET issue-1109 111 24 tourism tourism NOUN issue-1109 111 25 market market NOUN issue-1109 111 26 and and CCONJ issue-1109 111 27 markets market NOUN issue-1109 111 28 of of ADP issue-1109 111 29 related related ADJ issue-1109 111 30 products product NOUN issue-1109 111 31 and and CCONJ issue-1109 111 32 plans plan VERB issue-1109 111 33 scenarios scenario NOUN issue-1109 111 34 for for ADP issue-1109 111 35 variants variant NOUN issue-1109 111 36 of of ADP issue-1109 111 37 strategic strategic ADJ issue-1109 111 38 reference reference NOUN issue-1109 111 39 points point NOUN issue-1109 111 40 of of ADP issue-1109 111 41 the the DET issue-1109 111 42 nation nation NOUN issue-1109 111 43 tourism tourism NOUN issue-1109 111 44 branding branding NOUN issue-1109 111 45 . . PUNCT issue-1109 112 1 4 4 X issue-1109 112 2 . . X issue-1109 112 3 conclusion conclusion NOUN issue-1109 112 4 completeness completeness NOUN issue-1109 112 5 of of ADP issue-1109 112 6 the the DET issue-1109 112 7 nation nation NOUN issue-1109 112 8 brand brand NOUN issue-1109 112 9 is be AUX issue-1109 112 10 a a DET issue-1109 112 11 means mean NOUN issue-1109 112 12 for for ADP issue-1109 112 13 increasing increase VERB issue-1109 112 14 the the DET issue-1109 112 15 tourism tourism NOUN issue-1109 112 16 interest interest NOUN issue-1109 112 17 in in ADP issue-1109 112 18 ukraine ukraine NOUN issue-1109 112 19 and and CCONJ issue-1109 112 20 a a DET issue-1109 112 21 precondition precondition NOUN issue-1109 112 22 for for ADP issue-1109 112 23 the the DET issue-1109 112 24 growth growth NOUN issue-1109 112 25 of of ADP issue-1109 112 26 tourist tourist NOUN issue-1109 112 27 flows flow NOUN issue-1109 112 28 . . PUNCT issue-1109 113 1 value value NOUN issue-1109 113 2 of of ADP issue-1109 113 3 the the DET issue-1109 113 4 nation nation NOUN issue-1109 113 5 brand brand NOUN issue-1109 113 6 implies imply VERB issue-1109 113 7 not not PART issue-1109 113 8 only only ADV issue-1109 113 9 opportunities opportunity NOUN issue-1109 113 10 for for ADP issue-1109 113 11 creating create VERB issue-1109 113 12 the the DET issue-1109 113 13 positive positive ADJ issue-1109 113 14 image image NOUN issue-1109 113 15 , , PUNCT issue-1109 113 16 the the DET issue-1109 113 17 increase increase NOUN issue-1109 113 18 of of ADP issue-1109 113 19 utility utility NOUN issue-1109 113 20 from from ADP issue-1109 113 21 activities activity NOUN issue-1109 113 22 in in ADP issue-1109 113 23 the the DET issue-1109 113 24 global global ADJ issue-1109 113 25 , , PUNCT issue-1109 113 26 regional regional ADJ issue-1109 113 27 , , PUNCT issue-1109 113 28 and and CCONJ issue-1109 113 29 national national ADJ issue-1109 113 30 markets market NOUN issue-1109 113 31 but but CCONJ issue-1109 113 32 also also ADV issue-1109 113 33 strengthening strengthen VERB issue-1109 113 34 the the DET issue-1109 113 35 positions position NOUN issue-1109 113 36 of of ADP issue-1109 113 37 the the DET issue-1109 113 38 country country NOUN issue-1109 113 39 on on ADP issue-1109 113 40 a a DET issue-1109 113 41 global global ADJ issue-1109 113 42 scale scale NOUN issue-1109 113 43 . . PUNCT issue-1109 114 1 substantiating substantiate VERB issue-1109 114 2 the the DET issue-1109 114 3 methodological methodological ADJ issue-1109 114 4 frameworks framework NOUN issue-1109 114 5 for for ADP issue-1109 114 6 forming form VERB issue-1109 114 7 the the DET issue-1109 114 8 tourism tourism NOUN issue-1109 114 9 brand brand NOUN issue-1109 114 10 , , PUNCT issue-1109 114 11 we we PRON issue-1109 114 12 suggest suggest AUX issue-1109 114 13 considering consider VERB issue-1109 114 14 the the DET issue-1109 114 15 tourism tourism NOUN issue-1109 114 16 brand brand NOUN issue-1109 114 17 as as ADP issue-1109 114 18 an an DET issue-1109 114 19 integrated integrated ADJ issue-1109 114 20 , , PUNCT issue-1109 114 21 dynamic dynamic ADJ issue-1109 114 22 , , PUNCT issue-1109 114 23 and and CCONJ issue-1109 114 24 multi multi ADJ issue-1109 114 25 - - ADJ issue-1109 114 26 benefit benefit ADJ issue-1109 114 27 product product NOUN issue-1109 114 28 proposing propose VERB issue-1109 114 29 a a DET issue-1109 114 30 set set NOUN issue-1109 114 31 of of ADP issue-1109 114 32 values value NOUN issue-1109 114 33 and and CCONJ issue-1109 114 34 advantages advantage NOUN issue-1109 114 35 for for ADP issue-1109 114 36 market market NOUN issue-1109 114 37 entities entity NOUN issue-1109 114 38 ( ( PUNCT issue-1109 114 39 stakeholders stakeholder NOUN issue-1109 114 40 ) ) PUNCT issue-1109 114 41 . . PUNCT issue-1109 115 1 the the DET issue-1109 115 2 determining determine VERB issue-1109 115 3 influence influence NOUN issue-1109 115 4 of of ADP issue-1109 115 5 the the DET issue-1109 115 6 brand brand NOUN issue-1109 115 7 is be AUX issue-1109 115 8 stipulated stipulate VERB issue-1109 115 9 by by ADP issue-1109 115 10 a a DET issue-1109 115 11 set set NOUN issue-1109 115 12 of of ADP issue-1109 115 13 its its PRON issue-1109 115 14 identification identification NOUN issue-1109 115 15 contexts contexts NOUN issue-1109 115 16 : : PUNCT issue-1109 115 17 substantive substantive ADJ issue-1109 115 18 , , PUNCT issue-1109 115 19 structural structural ADJ issue-1109 115 20 , , PUNCT issue-1109 115 21 transcendental transcendental ADJ issue-1109 115 22 , , PUNCT issue-1109 115 23 functional functional ADJ issue-1109 115 24 , , PUNCT issue-1109 115 25 etymological etymological ADJ issue-1109 115 26 ( ( PUNCT issue-1109 115 27 evolutional evolutional ADJ issue-1109 115 28 ) ) PUNCT issue-1109 115 29 , , PUNCT issue-1109 115 30 managerial managerial ADJ issue-1109 115 31 , , PUNCT issue-1109 115 32 emotional emotional ADJ issue-1109 115 33 and and CCONJ issue-1109 115 34 psychological psychological ADJ issue-1109 115 35 , , PUNCT issue-1109 115 36 cultural cultural ADJ issue-1109 115 37 , , PUNCT issue-1109 115 38 monetary monetary ADJ issue-1109 115 39 , , PUNCT issue-1109 115 40 and and CCONJ issue-1109 115 41 value value NOUN issue-1109 115 42 . . PUNCT issue-1109 116 1 this this PRON issue-1109 116 2 allowed allow VERB issue-1109 116 3 to to PART issue-1109 116 4 indicate indicate VERB issue-1109 116 5 the the DET issue-1109 116 6 holistic holistic ADJ issue-1109 116 7 ( ( PUNCT issue-1109 116 8 complementary complementary ADJ issue-1109 116 9 ) ) PUNCT issue-1109 116 10 approach approach NOUN issue-1109 116 11 to to ADP issue-1109 116 12 its its PRON issue-1109 116 13 identification identification NOUN issue-1109 116 14 as as ADP issue-1109 116 15 a a DET issue-1109 116 16 set set NOUN issue-1109 116 17 of of ADP issue-1109 116 18 unique unique ADJ issue-1109 116 19 characteristics characteristic NOUN issue-1109 116 20 , , PUNCT issue-1109 116 21 which which PRON issue-1109 116 22 provides provide VERB issue-1109 116 23 particular particular ADJ issue-1109 116 24 guarantees guarantee NOUN issue-1109 116 25 to to PART issue-1109 116 26 target target VERB issue-1109 116 27 stakeholders stakeholder NOUN issue-1109 116 28 regarding regard VERB issue-1109 116 29 receiving receive VERB issue-1109 116 30 benefits benefit NOUN issue-1109 116 31 and and CCONJ issue-1109 116 32 advantages advantage NOUN issue-1109 116 33 . . PUNCT issue-1109 117 1 substantiating substantiate VERB issue-1109 117 2 the the DET issue-1109 117 3 significance significance NOUN issue-1109 117 4 of of ADP issue-1109 117 5 developing develop VERB issue-1109 117 6 the the DET issue-1109 117 7 nation nation NOUN issue-1109 117 8 tourism tourism NOUN issue-1109 117 9 brand brand NOUN issue-1109 117 10 enables enable VERB issue-1109 117 11 to to PART issue-1109 117 12 come come VERB issue-1109 117 13 to to ADP issue-1109 117 14 a a DET issue-1109 117 15 conclusion conclusion NOUN issue-1109 117 16 that that SCONJ issue-1109 117 17 this this DET issue-1109 117 18 component component NOUN issue-1109 117 19 of of ADP issue-1109 117 20 the the DET issue-1109 117 21 stable stable ADJ issue-1109 117 22 influence influence NOUN issue-1109 117 23 of of ADP issue-1109 117 24 “ " PUNCT issue-1109 117 25 soft soft ADJ issue-1109 117 26 comprehensive comprehensive ADJ issue-1109 117 27 power power NOUN issue-1109 117 28 ” " PUNCT issue-1109 117 29 stipulates stipulate VERB issue-1109 117 30 its its PRON issue-1109 117 31 perception perception NOUN issue-1109 117 32 as as ADP issue-1109 117 33 the the DET issue-1109 117 34 most most ADV issue-1109 117 35 important important ADJ issue-1109 117 36 instrument instrument NOUN issue-1109 117 37 for for ADP issue-1109 117 38 ensuring ensure VERB issue-1109 117 39 the the DET issue-1109 117 40 competitiveness competitiveness NOUN issue-1109 117 41 , , PUNCT issue-1109 117 42 forming form VERB issue-1109 117 43 the the DET issue-1109 117 44 image image NOUN issue-1109 117 45 and and CCONJ issue-1109 117 46 leadership leadership NOUN issue-1109 117 47 positions position NOUN issue-1109 117 48 , , PUNCT issue-1109 117 49 achieving achieve VERB issue-1109 117 50 business business NOUN issue-1109 117 51 perfectness perfectness NOUN issue-1109 117 52 and and CCONJ issue-1109 117 53 customer customer NOUN issue-1109 117 54 loyalty loyalty NOUN issue-1109 117 55 , , PUNCT issue-1109 117 56 and and CCONJ issue-1109 117 57 the the DET issue-1109 117 58 positive positive ADJ issue-1109 117 59 perception perception NOUN issue-1109 117 60 of of ADP issue-1109 117 61 tourism tourism NOUN issue-1109 117 62 products product NOUN issue-1109 117 63 , , PUNCT issue-1109 117 64 the the DET issue-1109 117 65 tourism tourism NOUN issue-1109 117 66 sector sector NOUN issue-1109 117 67 , , PUNCT issue-1109 117 68 and and CCONJ issue-1109 117 69 national national ADJ issue-1109 117 70 tourism tourism NOUN issue-1109 117 71 system system NOUN issue-1109 117 72 of of ADP issue-1109 117 73 ukraine ukraine NOUN issue-1109 117 74 by by ADP issue-1109 117 75 stakeholders stakeholder NOUN issue-1109 117 76 . . PUNCT issue-1109 118 1 baltic baltic PROPN issue-1109 118 2 journal journal PROPN issue-1109 118 3 of of ADP issue-1109 118 4 economic economic ADJ issue-1109 118 5 studies study NOUN issue-1109 118 6 168 168 NUM issue-1109 118 7 vol vol NOUN issue-1109 118 8 . . PROPN issue-1109 119 1 7 7 NUM issue-1109 119 2 no no NOUN issue-1109 119 3 . . NOUN issue-1109 119 4 2 2 NUM issue-1109 119 5 , , PUNCT issue-1109 119 6 2021 2021 NUM issue-1109 119 7 – – PUNCT issue-1109 119 8 the the DET issue-1109 119 9 increase increase NOUN issue-1109 119 10 of of ADP issue-1109 119 11 revenues revenue NOUN issue-1109 119 12 in in ADP issue-1109 119 13 the the DET issue-1109 119 14 tourism tourism NOUN issue-1109 119 15 and and CCONJ issue-1109 119 16 related related ADJ issue-1109 119 17 sectors sector NOUN issue-1109 119 18 ; ; PUNCT issue-1109 119 19 – – PUNCT issue-1109 119 20 enhancing enhance VERB issue-1109 119 21 the the DET issue-1109 119 22 level level NOUN issue-1109 119 23 of of ADP issue-1109 119 24 tourism tourism NOUN issue-1109 119 25 competitiveness competitiveness NOUN issue-1109 119 26 ; ; PUNCT issue-1109 119 27 – – PUNCT issue-1109 119 28 involving involve VERB issue-1109 119 29 investments investment NOUN issue-1109 119 30 ; ; PUNCT issue-1109 119 31 – – PUNCT issue-1109 119 32 strengthening strengthen VERB issue-1109 119 33 the the DET issue-1109 119 34 geopolitical geopolitical ADJ issue-1109 119 35 positions position NOUN issue-1109 119 36 of of ADP issue-1109 119 37 the the DET issue-1109 119 38 country country NOUN issue-1109 119 39 ; ; PUNCT issue-1109 119 40 – – PUNCT issue-1109 119 41 forming form VERB issue-1109 119 42 the the DET issue-1109 119 43 social social ADJ issue-1109 119 44 values value NOUN issue-1109 119 45 macro macro ADJ issue-1109 119 46 level level NOUN issue-1109 119 47 : : PUNCT issue-1109 119 48 country country NOUN issue-1109 119 49 levels level NOUN issue-1109 119 50 of of ADP issue-1109 119 51 advantages advantage NOUN issue-1109 119 52 for for ADP issue-1109 119 53 beneficiaries beneficiary NOUN issue-1109 119 54 : : PUNCT issue-1109 119 55 meso meso NOUN issue-1109 119 56 level level NOUN issue-1109 119 57 : : PUNCT issue-1109 119 58 regions region NOUN issue-1109 119 59 , , PUNCT issue-1109 119 60 destinations destination NOUN issue-1109 119 61 , , PUNCT issue-1109 119 62 clusters cluster NOUN issue-1109 119 63 , , PUNCT issue-1109 119 64 local local ADJ issue-1109 119 65 communities community NOUN issue-1109 119 66 − − ADP issue-1109 119 67 forming form VERB issue-1109 119 68 the the DET issue-1109 119 69 investment investment NOUN issue-1109 119 70 attractiveness attractiveness NOUN issue-1109 119 71 of of ADP issue-1109 119 72 territories territory NOUN issue-1109 119 73 and and CCONJ issue-1109 119 74 efficiency efficiency NOUN issue-1109 119 75 of of ADP issue-1109 119 76 investing invest VERB issue-1109 119 77 in in ADP issue-1109 119 78 development development NOUN issue-1109 119 79 of of ADP issue-1109 119 80 tourism tourism NOUN issue-1109 119 81 destinations destination NOUN issue-1109 119 82 ; ; PUNCT issue-1109 119 83 − − NUM issue-1109 119 84 forming form VERB issue-1109 119 85 and and CCONJ issue-1109 119 86 developing develop VERB issue-1109 119 87 the the DET issue-1109 119 88 public public ADJ issue-1109 119 89 - - PUNCT issue-1109 119 90 private private ADJ issue-1109 119 91 partnership partnership NOUN issue-1109 119 92 projects project NOUN issue-1109 119 93 ; ; PUNCT issue-1109 119 94 − − ADP issue-1109 119 95 enhancing enhance VERB issue-1109 119 96 the the DET issue-1109 119 97 quality quality NOUN issue-1109 119 98 of of ADP issue-1109 119 99 a a DET issue-1109 119 100 complex complex ADJ issue-1109 119 101 tourism tourism NOUN issue-1109 119 102 product product NOUN issue-1109 119 103 will will AUX issue-1109 119 104 enable enable VERB issue-1109 119 105 to to PART issue-1109 119 106 form form VERB issue-1109 119 107 tourism tourism NOUN issue-1109 119 108 clusters cluster NOUN issue-1109 119 109 and and CCONJ issue-1109 119 110 destinations destination NOUN issue-1109 119 111 , , PUNCT issue-1109 119 112 as as ADV issue-1109 119 113 well well ADV issue-1109 119 114 as as ADP issue-1109 119 115 to to PART issue-1109 119 116 ensure ensure VERB issue-1109 119 117 confidence confidence NOUN issue-1109 119 118 and and CCONJ issue-1109 119 119 collaboration collaboration NOUN issue-1109 119 120 ; ; PUNCT issue-1109 120 1 − − PRON issue-1109 120 2 gaining gain VERB issue-1109 120 3 synergetic synergetic ADJ issue-1109 120 4 benefits benefit NOUN issue-1109 120 5 from from ADP issue-1109 120 6 strategic strategic ADJ issue-1109 120 7 collaboration collaboration NOUN issue-1109 120 8 ; ; PUNCT issue-1109 120 9 − − ADP issue-1109 120 10 providing provide VERB issue-1109 120 11 the the DET issue-1109 120 12 completion completion NOUN issue-1109 120 13 of of ADP issue-1109 120 14 long long ADJ issue-1109 120 15 - - PUNCT issue-1109 120 16 term term NOUN issue-1109 120 17 contracts contract NOUN issue-1109 120 18 ; ; PUNCT issue-1109 121 1 − − NOUN issue-1109 121 2 support support NOUN issue-1109 121 3 for for ADP issue-1109 121 4 gaining gain VERB issue-1109 121 5 direct direct ADJ issue-1109 121 6 benefits benefit NOUN issue-1109 121 7 by by ADP issue-1109 121 8 local local ADJ issue-1109 121 9 communities community NOUN issue-1109 121 10 − − NOUN issue-1109 121 11 reduction reduction NOUN issue-1109 121 12 of of ADP issue-1109 121 13 uncertainty uncertainty NOUN issue-1109 121 14 in in ADP issue-1109 121 15 the the DET issue-1109 121 16 process process NOUN issue-1109 121 17 of of ADP issue-1109 121 18 preparation preparation NOUN issue-1109 121 19 for for ADP issue-1109 121 20 a a DET issue-1109 121 21 trip trip NOUN issue-1109 121 22 and and CCONJ issue-1109 121 23 undertaking undertake VERB issue-1109 121 24 it it PRON issue-1109 121 25 ; ; PUNCT issue-1109 121 26 − − ADP issue-1109 121 27 guaranteeing guarantee VERB issue-1109 121 28 optimal optimal ADJ issue-1109 121 29 indicators indicator NOUN issue-1109 121 30 of of ADP issue-1109 121 31 service service NOUN issue-1109 121 32 quality quality NOUN issue-1109 121 33 ( ( PUNCT issue-1109 121 34 price price NOUN issue-1109 121 35 , , PUNCT issue-1109 121 36 service service NOUN issue-1109 121 37 , , PUNCT issue-1109 121 38 and and CCONJ issue-1109 121 39 time time NOUN issue-1109 121 40 ) ) PUNCT issue-1109 121 41 ; ; PUNCT issue-1109 121 42 − − ADP issue-1109 121 43 providing provide VERB issue-1109 121 44 confidence confidence NOUN issue-1109 121 45 and and CCONJ issue-1109 121 46 reduction reduction NOUN issue-1109 121 47 of of ADP issue-1109 121 48 uncertainty uncertainty NOUN issue-1109 121 49 ( ( PUNCT issue-1109 121 50 minimizing minimize VERB issue-1109 121 51 the the DET issue-1109 121 52 risks risk NOUN issue-1109 121 53 during during ADP issue-1109 121 54 a a DET issue-1109 121 55 trip trip NOUN issue-1109 121 56 ) ) PUNCT issue-1109 121 57 ; ; PUNCT issue-1109 121 58 − − PROPN issue-1109 121 59 maximum maximum ADJ issue-1109 121 60 satisfaction satisfaction NOUN issue-1109 121 61 of of ADP issue-1109 121 62 needs need NOUN issue-1109 121 63 in in ADP issue-1109 121 64 compliance compliance NOUN issue-1109 121 65 with with ADP issue-1109 121 66 anticipations anticipation NOUN issue-1109 121 67 ; ; PUNCT issue-1109 121 68 − − NUM issue-1109 121 69 providing provide VERB issue-1109 121 70 confidence confidence NOUN issue-1109 121 71 in in ADP issue-1109 121 72 the the DET issue-1109 121 73 operative operative ADJ issue-1109 121 74 response response NOUN issue-1109 121 75 to to ADP issue-1109 121 76 claims claim NOUN issue-1109 121 77 ; ; PUNCT issue-1109 121 78 − − ADP issue-1109 121 79 guaranteeing guarantee VERB issue-1109 121 80 the the DET issue-1109 121 81 professionalism professionalism NOUN issue-1109 121 82 and and CCONJ issue-1109 121 83 attention attention NOUN issue-1109 121 84 in in ADP issue-1109 121 85 the the DET issue-1109 121 86 process process NOUN issue-1109 121 87 and and CCONJ issue-1109 121 88 after after ADP issue-1109 121 89 purchasing purchase VERB issue-1109 121 90 a a DET issue-1109 121 91 trip trip NOUN issue-1109 121 92 − − PROPN issue-1109 121 93 recognition recognition NOUN issue-1109 121 94 of of ADP issue-1109 121 95 the the DET issue-1109 121 96 national national PROPN issue-1109 121 97 tourism tourism NOUN issue-1109 121 98 brand brand NOUN issue-1109 121 99 will will AUX issue-1109 121 100 enable enable VERB issue-1109 121 101 to to PART issue-1109 121 102 beneficially beneficially ADV issue-1109 121 103 position position VERB issue-1109 121 104 a a DET issue-1109 121 105 certain certain ADJ issue-1109 121 106 business business NOUN issue-1109 121 107 entity entity NOUN issue-1109 121 108 in in ADP issue-1109 121 109 the the DET issue-1109 121 110 market market NOUN issue-1109 121 111 ; ; PUNCT issue-1109 121 112 − − ADP issue-1109 121 113 the the DET issue-1109 121 114 growth growth NOUN issue-1109 121 115 of of ADP issue-1109 121 116 efficiency efficiency NOUN issue-1109 121 117 , , PUNCT issue-1109 121 118 absolute absolute ADJ issue-1109 121 119 and and CCONJ issue-1109 121 120 relative relative ADJ issue-1109 121 121 indicators indicator NOUN issue-1109 121 122 of of ADP issue-1109 121 123 activity activity NOUN issue-1109 121 124 ; ; PUNCT issue-1109 121 125 − − ADP issue-1109 121 126 scaling scale VERB issue-1109 121 127 the the DET issue-1109 121 128 activity activity NOUN issue-1109 121 129 , , PUNCT issue-1109 121 130 the the DET issue-1109 121 131 increase increase NOUN issue-1109 121 132 of of ADP issue-1109 121 133 a a DET issue-1109 121 134 market market NOUN issue-1109 121 135 share share NOUN issue-1109 121 136 ; ; PUNCT issue-1109 121 137 − − ADP issue-1109 121 138 achieving achieve VERB issue-1109 121 139 competitive competitive ADJ issue-1109 121 140 advantages advantage NOUN issue-1109 121 141 − − ADP issue-1109 121 142 maximizing maximize VERB issue-1109 121 143 the the DET issue-1109 121 144 profits profit NOUN issue-1109 121 145 , , PUNCT issue-1109 121 146 minimizing minimize VERB issue-1109 121 147 the the DET issue-1109 121 148 expenses expense NOUN issue-1109 121 149 ; ; PUNCT issue-1109 121 150 − − NUM issue-1109 121 151 acceleration acceleration NOUN issue-1109 121 152 of of ADP issue-1109 121 153 a a DET issue-1109 121 154 rate rate NOUN issue-1109 121 155 of of ADP issue-1109 121 156 return return NOUN issue-1109 121 157 ; ; PUNCT issue-1109 121 158 − − NUM issue-1109 121 159 the the DET issue-1109 121 160 increase increase NOUN issue-1109 121 161 of of ADP issue-1109 121 162 business business NOUN issue-1109 121 163 value value NOUN issue-1109 121 164 − − NOUN issue-1109 121 165 forming form VERB issue-1109 121 166 stronger strong ADJ issue-1109 121 167 and and CCONJ issue-1109 121 168 solider solider ADV issue-1109 121 169 civil civil ADJ issue-1109 121 170 and and CCONJ issue-1109 121 171 professional professional ADJ issue-1109 121 172 environments environment NOUN issue-1109 121 173 ; ; PUNCT issue-1109 121 174 − − PRON issue-1109 121 175 conducing conduce VERB issue-1109 121 176 to to ADP issue-1109 121 177 making make VERB issue-1109 121 178 significant significant ADJ issue-1109 121 179 positive positive ADJ issue-1109 121 180 changes change NOUN issue-1109 121 181 in in ADP issue-1109 121 182 processes process NOUN issue-1109 121 183 of of ADP issue-1109 121 184 managing manage VERB issue-1109 121 185 and and CCONJ issue-1109 121 186 planning plan VERB issue-1109 121 187 the the DET issue-1109 121 188 tourism tourism NOUN issue-1109 121 189 sector sector NOUN issue-1109 121 190 non non ADJ issue-1109 121 191 - - ADJ issue-1109 121 192 government government ADJ issue-1109 121 193 organizationstourists organizationstourist VERB issue-1109 121 194 business business NOUN issue-1109 121 195 entities entity NOUN issue-1109 121 196 investorslocal investorslocal ADJ issue-1109 121 197 level level NOUN issue-1109 121 198 : : PUNCT issue-1109 121 199 figure figure NOUN issue-1109 121 200 5 5 NUM issue-1109 121 201 . . PUNCT issue-1109 121 202 model model NOUN issue-1109 121 203 of of ADP issue-1109 121 204 the the DET issue-1109 121 205 nation nation NOUN issue-1109 121 206 tourism tourism NOUN issue-1109 121 207 brand brand NOUN issue-1109 121 208 ’s ’s PART issue-1109 121 209 advantages advantage NOUN issue-1109 121 210 for for ADP issue-1109 121 211 stakeholders stakeholder NOUN issue-1109 121 212 source source NOUN issue-1109 121 213 : : PUNCT issue-1109 121 214 drawn draw VERB issue-1109 121 215 up up ADP issue-1109 121 216 by by ADP issue-1109 121 217 the the DET issue-1109 121 218 authors author NOUN issue-1109 121 219 references reference NOUN issue-1109 121 220 : : PUNCT issue-1109 121 221 anholt anholt PROPN issue-1109 121 222 , , PUNCT issue-1109 121 223 s. s. PROPN issue-1109 121 224 ( ( PUNCT issue-1109 121 225 2006 2006 NUM issue-1109 121 226 ) ) PUNCT issue-1109 121 227 . . PUNCT issue-1109 122 1 the the DET issue-1109 122 2 anholt anholt PROPN issue-1109 122 3 - - PUNCT issue-1109 122 4 gmi gmi PROPN issue-1109 122 5 city city PROPN issue-1109 122 6 brands brands PROPN issue-1109 122 7 index index PROPN issue-1109 122 8 : : PUNCT issue-1109 122 9 how how SCONJ issue-1109 122 10 the the DET issue-1109 122 11 world world NOUN issue-1109 122 12 sees see VERB issue-1109 122 13 the the DET issue-1109 122 14 world world NOUN issue-1109 122 15 ’s ’s PART issue-1109 122 16 cities city NOUN issue-1109 122 17 . . PUNCT issue-1109 123 1 place place VERB issue-1109 123 2 branding branding NOUN issue-1109 123 3 and and CCONJ issue-1109 123 4 branding branding NOUN issue-1109 123 5 , , PUNCT issue-1109 123 6 2(1 2(1 NUM issue-1109 123 7 ) ) PUNCT issue-1109 123 8 , , PUNCT issue-1109 123 9 18–31 18–31 NUM issue-1109 123 10 . . PUNCT issue-1109 124 1 doi doi NOUN issue-1109 124 2 : : PUNCT issue-1109 124 3 10.1057 10.1057 NUM issue-1109 124 4 / / SYM issue-1109 124 5 palgrave.pb.5990042 palgrave.pb.5990042 ADP issue-1109 124 6 anholt anholt NOUN issue-1109 124 7 , , PUNCT issue-1109 124 8 s. s. PROPN issue-1109 124 9 ( ( PUNCT issue-1109 124 10 2013 2013 NUM issue-1109 124 11 ) ) PUNCT issue-1109 124 12 . . PUNCT issue-1109 125 1 beyond beyond ADP issue-1109 125 2 the the DET issue-1109 125 3 nation nation NOUN issue-1109 125 4 brand brand NOUN issue-1109 125 5 : : PUNCT issue-1109 125 6 the the DET issue-1109 125 7 role role NOUN issue-1109 125 8 of of ADP issue-1109 125 9 image image NOUN issue-1109 125 10 and and CCONJ issue-1109 125 11 identity identity NOUN issue-1109 125 12 in in ADP issue-1109 125 13 international international ADJ issue-1109 125 14 relations relation NOUN issue-1109 125 15 . . PUNCT issue-1109 126 1 the the DET issue-1109 126 2 journal journal NOUN issue-1109 126 3 of of ADP issue-1109 126 4 public public ADJ issue-1109 126 5 diplomacy diplomacy NOUN issue-1109 126 6 , , PUNCT issue-1109 126 7 2(1 2(1 NUM issue-1109 126 8 ) ) PUNCT issue-1109 126 9 , , PUNCT issue-1109 126 10 6–12 6–12 PROPN issue-1109 126 11 . . PUNCT issue-1109 126 12 available available ADJ issue-1109 126 13 at at ADP issue-1109 126 14 : : PUNCT issue-1109 126 15 https://surface.syr.edu/exchange/vol2/iss1/1 https://surface.syr.edu/exchange/vol2/iss1/1 NOUN issue-1109 126 16 bloom bloom NOUN issue-1109 126 17 consulting consulting NOUN issue-1109 126 18 ( ( PUNCT issue-1109 126 19 2020 2020 NUM issue-1109 126 20 ) ) PUNCT issue-1109 126 21 . . PUNCT issue-1109 127 1 bloom bloom NOUN issue-1109 127 2 consulting consult VERB issue-1109 127 3 country country NOUN issue-1109 127 4 brand brand PROPN issue-1109 127 5 ranking ranking PROPN issue-1109 127 6 . . PUNCT issue-1109 128 1 tourism tourism NOUN issue-1109 128 2 edition edition NOUN issue-1109 128 3 . . PUNCT issue-1109 129 1 2019–2020 2019–2020 NUM issue-1109 129 2 . . PUNCT issue-1109 129 3 available available ADJ issue-1109 129 4 at at ADP issue-1109 129 5 : : PUNCT issue-1109 129 6 https://www.bloom-consulting.com/en/pdf/rankings/bloom_consulting_country_brand https://www.bloom-consulting.com/en/pdf/rankings/bloom_consulting_country_brand NOUN issue-1109 129 7 _ _ PRON issue-1109 129 8 ranking_tourism.pdf ranking_tourism.pdf PROPN issue-1109 129 9 boiko boiko PROPN issue-1109 129 10 , , PUNCT issue-1109 129 11 m. m. NOUN issue-1109 129 12 , , PUNCT issue-1109 129 13     SPACE issue-1109 129 14 mazaraki mazaraki ADJ issue-1109 129 15 , , PUNCT issue-1109 129 16 a. a. PROPN issue-1109 129 17 & & CCONJ issue-1109 129 18     SPACE issue-1109 129 19 mykhailichenko mykhailichenko PROPN issue-1109 129 20 , , PUNCT issue-1109 129 21 g. g. PROPN issue-1109 129 22 ( ( PUNCT issue-1109 129 23 2013 2013 NUM issue-1109 129 24 ) ) PUNCT issue-1109 129 25 . . PUNCT issue-1109 130 1 national national PROPN issue-1109 130 2 tourist tourist NOUN issue-1109 130 3 brand brand NOUN issue-1109 130 4 : : PUNCT issue-1109 130 5 priorities priority NOUN issue-1109 130 6 and and CCONJ issue-1109 130 7 formation formation NOUN issue-1109 130 8 resources resource NOUN issue-1109 130 9 . . PUNCT issue-1109 131 1 economic economic ADJ issue-1109 131 2 annals annal NOUN issue-1109 131 3 - - PUNCT issue-1109 131 4 xxi xxi ADJ issue-1109 131 5 , , PUNCT issue-1109 131 6 9–10(1 9–10(1 NUM issue-1109 131 7 ) ) PUNCT issue-1109 131 8 , , PUNCT issue-1109 131 9 42–46 42–46 NUM issue-1109 131 10 . . PUNCT issue-1109 132 1 brand brand NOUN issue-1109 132 2 finance finance PROPN issue-1109 132 3 ( ( PUNCT issue-1109 132 4 2013 2013 NUM issue-1109 132 5 ) ) PUNCT issue-1109 132 6 . . PUNCT issue-1109 133 1 nation nation NOUN issue-1109 133 2 brands brand NOUN issue-1109 133 3 2013 2013 NUM issue-1109 133 4 . . PUNCT issue-1109 134 1 available available ADJ issue-1109 134 2 at at ADP issue-1109 134 3 : : PUNCT issue-1109 134 4 http://brandfinance.com/images/upload/brand http://brandfinance.com/images/upload/brand PROPN issue-1109 134 5 _ _ PRON issue-1109 134 6 finance_nation_brands_2013.pdf finance_nation_brands_2013.pdf PROPN issue-1109 134 7 brand brand NOUN issue-1109 134 8 finance finance NOUN issue-1109 134 9 ( ( PUNCT issue-1109 134 10 2014 2014 NUM issue-1109 134 11 ) ) PUNCT issue-1109 134 12 . . PUNCT issue-1109 135 1 nation nation NOUN issue-1109 135 2 brands brand NOUN issue-1109 135 3 2014 2014 NUM issue-1109 135 4 . . PUNCT issue-1109 136 1 nation nation NOUN issue-1109 136 2 brands brand VERB issue-1109 136 3 the the DET issue-1109 136 4 annual annual ADJ issue-1109 136 5 report report NOUN issue-1109 136 6 on on ADP issue-1109 136 7 nation nation NOUN issue-1109 136 8 brands brand NOUN issue-1109 136 9 . . PUNCT issue-1109 137 1 available available ADJ issue-1109 137 2 at at ADP issue-1109 137 3 : : PUNCT issue-1109 137 4 http://brandfinance.com/images/upload/brand_finance_nation_brands_report_2014_final_edition.pdf http://brandfinance.com/images/upload/brand_finance_nation_brands_report_2014_final_edition.pdf PROPN issue-1109 137 5 baltic baltic PROPN issue-1109 137 6 journal journal PROPN issue-1109 137 7 of of ADP issue-1109 137 8 economic economic ADJ issue-1109 137 9 studies study NOUN issue-1109 137 10 169 169 NUM issue-1109 137 11 vol vol NOUN issue-1109 137 12 . . PROPN issue-1109 137 13 7 7 NUM issue-1109 138 1 no no NOUN issue-1109 138 2 . . NOUN issue-1109 138 3 2 2 NUM issue-1109 138 4 , , PUNCT issue-1109 138 5 2021 2021 NUM issue-1109 138 6 brand brand NOUN issue-1109 138 7 finance finance NOUN issue-1109 138 8 ( ( PUNCT issue-1109 138 9 2016 2016 NUM issue-1109 138 10 ) ) PUNCT issue-1109 138 11 . . PUNCT issue-1109 139 1 nation nation NOUN issue-1109 139 2 brands brand VERB issue-1109 139 3 2016 2016 NUM issue-1109 139 4 . . PUNCT issue-1109 140 1 the the DET issue-1109 140 2 annual annual ADJ issue-1109 140 3 report report NOUN issue-1109 140 4 on on ADP issue-1109 140 5 the the DET issue-1109 140 6 most most ADV issue-1109 140 7 valuable valuable ADJ issue-1109 140 8 nation nation NOUN issue-1109 140 9 brands brand NOUN issue-1109 140 10 , , PUNCT issue-1109 140 11 october october PROPN issue-1109 140 12 2016 2016 NUM issue-1109 140 13 . . PUNCT issue-1109 140 14 available available ADJ issue-1109 140 15 at at ADP issue-1109 140 16 : : PUNCT issue-1109 140 17 http://brandfinance.com/images/upload/nation_brands_2016_report.pdf http://brandfinance.com/images/upload/nation_brands_2016_report.pdf NOUN issue-1109 140 18 brand brand NOUN issue-1109 140 19 finance finance NOUN issue-1109 140 20 ( ( PUNCT issue-1109 140 21 2018 2018 NUM issue-1109 140 22 ) ) PUNCT issue-1109 140 23 . . PUNCT issue-1109 141 1 nation nation NOUN issue-1109 141 2 brands brand VERB issue-1109 141 3 2018 2018 NUM issue-1109 141 4 . . PUNCT issue-1109 142 1 the the DET issue-1109 142 2 annual annual ADJ issue-1109 142 3 report report NOUN issue-1109 142 4 on on ADP issue-1109 142 5 the the DET issue-1109 142 6 most most ADV issue-1109 142 7 valuable valuable ADJ issue-1109 142 8 nation nation NOUN issue-1109 142 9 brands brand NOUN issue-1109 142 10 , , PUNCT issue-1109 142 11 october october PROPN issue-1109 142 12 2018 2018 NUM issue-1109 142 13 . . PUNCT issue-1109 143 1 brand brand NOUN issue-1109 143 2 finance finance PROPN issue-1109 143 3 . . PUNCT issue-1109 144 1 available available ADJ issue-1109 144 2 at at ADP issue-1109 144 3 : : PUNCT issue-1109 144 4 http://brandfinance.com/images/upload/brand_finance_nation_brands http://brandfinance.com/images/upload/brand_finance_nation_brand NOUN issue-1109 144 5 _ _ PUNCT issue-1109 145 1 reports_2018.pdf reports_2018.pdf PROPN issue-1109 145 2 brand brand NOUN issue-1109 145 3 finance finance NOUN issue-1109 145 4 ( ( PUNCT issue-1109 145 5 2020 2020 NUM issue-1109 145 6 ) ) PUNCT issue-1109 145 7 . . PUNCT issue-1109 146 1 nation nation NOUN issue-1109 146 2 brands brand NOUN issue-1109 146 3 . . PUNCT issue-1109 147 1 available available ADJ issue-1109 147 2 at at ADP issue-1109 147 3 : : PUNCT issue-1109 147 4 https://brandirectory.com/rankings/nation-brands/table https://brandirectory.com/rankings/nation-brands/table ADJ issue-1109 147 5 caldwell caldwell PROPN issue-1109 147 6 , , PUNCT issue-1109 147 7 d. d. PROPN issue-1109 147 8 , , PUNCT issue-1109 147 9 & & CCONJ issue-1109 147 10 freire freire PROPN issue-1109 147 11 , , PUNCT issue-1109 147 12 j. j. PROPN issue-1109 147 13 ( ( PUNCT issue-1109 147 14 2004 2004 NUM issue-1109 147 15 ) ) PUNCT issue-1109 147 16 . . PUNCT issue-1109 148 1 нe нe ADP issue-1109 148 2 differences difference NOUN issue-1109 148 3 between between ADP issue-1109 148 4 branding brand VERB issue-1109 148 5 a a DET issue-1109 148 6 country country NOUN issue-1109 148 7 , , PUNCT issue-1109 148 8 a a DET issue-1109 148 9 region region NOUN issue-1109 148 10 and and CCONJ issue-1109 148 11 a a DET issue-1109 148 12 city city NOUN issue-1109 148 13 : : PUNCT issue-1109 148 14 applying apply VERB issue-1109 148 15 the the DET issue-1109 148 16 brand brand NOUN issue-1109 148 17 box box PROPN issue-1109 148 18 model model PROPN issue-1109 148 19 . . PUNCT issue-1109 149 1 journal journal PROPN issue-1109 149 2 of of ADP issue-1109 149 3 brand brand PROPN issue-1109 149 4 management management NOUN issue-1109 149 5 , , PUNCT issue-1109 149 6 12 12 NUM issue-1109 149 7 , , PUNCT issue-1109 149 8 50–61 50–61 NUM issue-1109 149 9 . . PUNCT issue-1109 150 1 cosma cosma PROPN issue-1109 150 2 , , PUNCT issue-1109 150 3 s. s. PROPN issue-1109 150 4 , , PUNCT issue-1109 150 5 pop pop PROPN issue-1109 150 6 , , PUNCT issue-1109 150 7 c. c. NOUN issue-1109 150 8 , , PUNCT issue-1109 150 9 & & CCONJ issue-1109 150 10 negrusa negrusa VERB issue-1109 150 11 , , PUNCT issue-1109 150 12 a. a. NOUN issue-1109 150 13 ( ( PUNCT issue-1109 150 14 2007 2007 NUM issue-1109 150 15 ) ) PUNCT issue-1109 150 16 . . PUNCT issue-1109 151 1 should should AUX issue-1109 151 2 dracula dracula PROPN issue-1109 151 3 myth myth NOUN issue-1109 151 4 be be AUX issue-1109 151 5 a a DET issue-1109 151 6 brand brand NOUN issue-1109 151 7 to to PART issue-1109 151 8 promote promote VERB issue-1109 151 9 romania romania PROPN issue-1109 151 10 as as ADP issue-1109 151 11 a a DET issue-1109 151 12 tourist tourist NOUN issue-1109 151 13 destination destination NOUN issue-1109 151 14 ? ? PUNCT issue-1109 152 1 interdisciplinary interdisciplinary ADJ issue-1109 152 2 management management NOUN issue-1109 152 3 research research NOUN issue-1109 152 4 , , PUNCT issue-1109 152 5 3 3 NUM issue-1109 152 6 , , PUNCT issue-1109 152 7 39–56 39–56 NUM issue-1109 152 8 . . PUNCT issue-1109 153 1 cujba cujba PROPN issue-1109 153 2 v. v. PROPN issue-1109 153 3 , , PUNCT issue-1109 153 4 & & CCONJ issue-1109 153 5 sirbu sirbu PROPN issue-1109 153 6 , , PUNCT issue-1109 153 7 r. r. PROPN issue-1109 153 8 ( ( PUNCT issue-1109 153 9 2020 2020 NUM issue-1109 153 10 ) ) PUNCT issue-1109 153 11 . . PUNCT issue-1109 154 1 cricova cricova NOUN issue-1109 154 2 – – PUNCT issue-1109 154 3 the the DET issue-1109 154 4 national national ADJ issue-1109 154 5 and and CCONJ issue-1109 154 6 international international ADJ issue-1109 154 7 tourist tourist NOUN issue-1109 154 8 brand brand NOUN issue-1109 154 9 of of ADP issue-1109 154 10 the the DET issue-1109 154 11 republic republic NOUN issue-1109 154 12 of of ADP issue-1109 154 13 moldova moldova PROPN issue-1109 154 14 , , PUNCT issue-1109 154 15 sport sport NOUN issue-1109 154 16 i i PRON issue-1109 154 17 turystyka turystyka VERB issue-1109 154 18 środkowoeuropejskie środkowoeuropejskie ADV issue-1109 154 19 czasopismo czasopismo PROPN issue-1109 154 20 naukowe naukowe NOUN issue-1109 154 21 , , PUNCT issue-1109 154 22     SPACE issue-1109 154 23 3(3 3(3 NUM issue-1109 154 24 ) ) PUNCT issue-1109 154 25 , , PUNCT issue-1109 154 26 105–115 105–115 NUM issue-1109 154 27 . . PUNCT issue-1109 155 1 doi doi NOUN issue-1109 155 2 : : PUNCT issue-1109 155 3     SPACE issue-1109 155 4 10.16926 10.16926 NUM issue-1109 155 5 / / SYM issue-1109 155 6 sit.2020.03.24 sit.2020.03.24 PROPN issue-1109 155 7 fan fan PROPN issue-1109 155 8 , , PUNCT issue-1109 155 9 y. y. PROPN issue-1109 155 10 ( ( PUNCT issue-1109 155 11 2005 2005 NUM issue-1109 155 12 ) ) PUNCT issue-1109 155 13 . . PUNCT issue-1109 156 1 branding brand VERB issue-1109 156 2 the the DET issue-1109 156 3 nation nation NOUN issue-1109 156 4 : : PUNCT issue-1109 156 5 what what PRON issue-1109 156 6 is be AUX issue-1109 156 7 being be AUX issue-1109 156 8 branded brand VERB issue-1109 156 9 . . PUNCT issue-1109 157 1 journal journal PROPN issue-1109 157 2 of of ADP issue-1109 157 3 vacation vacation NOUN issue-1109 157 4 marketing marketing NOUN issue-1109 157 5 , , PUNCT issue-1109 157 6 12(1 12(1 NUM issue-1109 157 7 ) ) PUNCT issue-1109 157 8 , , PUNCT issue-1109 157 9 5–14 5–14 PROPN issue-1109 157 10 . . PUNCT issue-1109 158 1 doi doi PROPN issue-1109 158 2 : : PUNCT issue-1109 158 3 10.1177/1356766706056633 10.1177/1356766706056633 NUM issue-1109 158 4 handayani handayani PROPN issue-1109 158 5 , , PUNCT issue-1109 158 6 b. b. PROPN issue-1109 158 7 , , PUNCT issue-1109 158 8 & & CCONJ issue-1109 158 9 rashid rashid PROPN issue-1109 158 10 , , PUNCT issue-1109 158 11 b. b. PROPN issue-1109 158 12 ( ( PUNCT issue-1109 158 13 2013 2013 NUM issue-1109 158 14 ) ) PUNCT issue-1109 158 15 . . PUNCT issue-1109 159 1 conceptualisation conceptualisation NOUN issue-1109 159 2 of of ADP issue-1109 159 3 nation nation NOUN issue-1109 159 4 brand brand NOUN issue-1109 159 5 image image NOUN issue-1109 159 6 . . PUNCT issue-1109 160 1 ijms ijms PROPN issue-1109 160 2 , , PUNCT issue-1109 160 3 20(1 20(1 NUM issue-1109 160 4 ) ) PUNCT issue-1109 160 5 , , PUNCT issue-1109 160 6 165–183 165–183 NUM issue-1109 160 7 . . PUNCT issue-1109 161 1 kalinkina kalinkina PROPN issue-1109 161 2 , , PUNCT issue-1109 161 3 g. g. PROPN issue-1109 161 4 ( ( PUNCT issue-1109 161 5 2006 2006 NUM issue-1109 161 6 ) ) PUNCT issue-1109 161 7 . . PUNCT issue-1109 162 1 spatially spatially ADV issue-1109 162 2 differentiated differentiate VERB issue-1109 162 3 municipal municipal ADJ issue-1109 162 4 mesosystems mesosystem NOUN issue-1109 162 5 and and CCONJ issue-1109 162 6 their their PRON issue-1109 162 7 regulation regulation NOUN issue-1109 162 8 . . PUNCT issue-1109 163 1 izhevsk izhevsk PROPN issue-1109 163 2 : : PUNCT issue-1109 163 3 publishing publish VERB issue-1109 163 4 house house NOUN issue-1109 163 5 of of ADP issue-1109 163 6 the the DET issue-1109 163 7 institute institute PROPN issue-1109 163 8 of of ADP issue-1109 163 9 economics economic NOUN issue-1109 163 10 , , PUNCT issue-1109 163 11 ural ural ADJ issue-1109 163 12 branch branch NOUN issue-1109 163 13 of of ADP issue-1109 163 14 the the DET issue-1109 163 15 russian russian PROPN issue-1109 163 16 academy academy PROPN issue-1109 163 17 of of ADP issue-1109 163 18 sciences sciences PROPN issue-1109 163 19 . . PUNCT issue-1109 164 1 ( ( PUNCT issue-1109 164 2 in in ADP issue-1109 164 3 russian russian PROPN issue-1109 164 4 ) ) PUNCT issue-1109 164 5 kaneva kaneva PROPN issue-1109 164 6 , , PUNCT issue-1109 164 7 n. n. PROPN issue-1109 164 8 ( ( PUNCT issue-1109 164 9 2011 2011 NUM issue-1109 164 10 ) ) PUNCT issue-1109 164 11 . . PUNCT issue-1109 165 1 nation nation NOUN issue-1109 165 2 branding branding NOUN issue-1109 165 3 - - PUNCT issue-1109 165 4 toward toward ADP issue-1109 165 5 an an DET issue-1109 165 6 agenda agenda NOUN issue-1109 165 7 for for ADP issue-1109 165 8 critical critical ADJ issue-1109 165 9 research research NOUN issue-1109 165 10 . . PUNCT issue-1109 166 1 international international ADJ issue-1109 166 2 journal journal NOUN issue-1109 166 3 of of ADP issue-1109 166 4 communication communication NOUN issue-1109 166 5 , , PUNCT issue-1109 166 6 117–141 117–141 NUM issue-1109 166 7 . . PUNCT issue-1109 166 8 kotler kotler NOUN issue-1109 166 9 , , PUNCT issue-1109 166 10 p. p. PROPN issue-1109 166 11 , , PUNCT issue-1109 166 12 & & CCONJ issue-1109 166 13 gertner gertner PROPN issue-1109 166 14 , , PUNCT issue-1109 166 15 d. d. PROPN issue-1109 166 16 ( ( PUNCT issue-1109 166 17 2002 2002 NUM issue-1109 166 18 ) ) PUNCT issue-1109 166 19 . . PUNCT issue-1109 167 1 country country NOUN issue-1109 167 2 as as ADP issue-1109 167 3 brand brand NOUN issue-1109 167 4 , , PUNCT issue-1109 167 5 product product NOUN issue-1109 167 6 , , PUNCT issue-1109 167 7 and and CCONJ issue-1109 167 8 beyond beyond ADP issue-1109 167 9 : : PUNCT issue-1109 167 10 a a DET issue-1109 167 11 place place NOUN issue-1109 167 12 marketing marketing NOUN issue-1109 167 13 and and CCONJ issue-1109 167 14 brand brand NOUN issue-1109 167 15 management management NOUN issue-1109 167 16 perspective perspective NOUN issue-1109 167 17 . . PUNCT issue-1109 168 1 journal journal PROPN issue-1109 168 2 of of ADP issue-1109 168 3 brand brand PROPN issue-1109 168 4 manegement manegement PROPN issue-1109 168 5 , , PUNCT issue-1109 168 6 249–262 249–262 NUM issue-1109 168 7 . . PUNCT issue-1109 169 1 nikolaichuk nikolaichuk ADJ issue-1109 169 2 , , PUNCT issue-1109 169 3 o. o. NOUN issue-1109 169 4 ( ( PUNCT issue-1109 169 5 2019 2019 NUM issue-1109 169 6 ) ) PUNCT issue-1109 169 7 . . PUNCT issue-1109 170 1 justification justification NOUN issue-1109 170 2 of of ADP issue-1109 170 3 the the DET issue-1109 170 4 tourist tourist NOUN issue-1109 170 5 brand brand NOUN issue-1109 170 6 management management NOUN issue-1109 170 7 mechanism mechanism NOUN issue-1109 170 8 . . PUNCT issue-1109 171 1 black black ADJ issue-1109 171 2 sea sea PROPN issue-1109 171 3 economic economic ADJ issue-1109 171 4 studies study NOUN issue-1109 171 5 . . PUNCT issue-1109 172 1 doi doi NOUN issue-1109 172 2 : : PUNCT issue-1109 172 3     SPACE issue-1109 172 4 10.32843 10.32843 NUM issue-1109 172 5 / / SYM issue-1109 172 6 bses.48 bses.48 NOUN issue-1109 172 7 - - PUNCT issue-1109 172 8 20 20 NUM issue-1109 172 9 o’shaughnessy o’shaughnessy PROPN issue-1109 172 10 , , PUNCT issue-1109 172 11 j. j. PROPN issue-1109 172 12 , , PUNCT issue-1109 172 13 & & CCONJ issue-1109 172 14 o’shaughnessy o’shaughnessy PROPN issue-1109 172 15 , , PUNCT issue-1109 172 16 n. n. PROPN issue-1109 172 17 j. j. PROPN issue-1109 172 18 ( ( PUNCT issue-1109 172 19 2002 2002 NUM issue-1109 172 20 ) ) PUNCT issue-1109 172 21 . . PUNCT issue-1109 173 1 treating treat VERB issue-1109 173 2 the the DET issue-1109 173 3 nation nation NOUN issue-1109 173 4 as as ADP issue-1109 173 5 a a DET issue-1109 173 6 brand brand NOUN issue-1109 173 7 : : PUNCT issue-1109 173 8 some some DET issue-1109 173 9 neglected neglect VERB issue-1109 173 10 issue issue NOUN issue-1109 173 11 . . PUNCT issue-1109 174 1 journal journal PROPN issue-1109 174 2 macromarketing macromarketing NOUN issue-1109 174 3 , , PUNCT issue-1109 174 4 20(1 20(1 NUM issue-1109 174 5 ) ) PUNCT issue-1109 174 6 , , PUNCT issue-1109 174 7 56–64 56–64 NUM issue-1109 174 8 . . PUNCT issue-1109 175 1 doi doi PROPN issue-1109 175 2 : : PUNCT issue-1109 175 3     SPACE issue-1109 175 4 10.1177/0276146700201006 10.1177/0276146700201006 NUM issue-1109 175 5 seric seric NOUN issue-1109 175 6 , , PUNCT issue-1109 175 7 n. n. NOUN issue-1109 175 8 ( ( PUNCT issue-1109 175 9 2011 2011 NUM issue-1109 175 10 ) ) PUNCT issue-1109 175 11 . . PUNCT issue-1109 176 1 management management NOUN issue-1109 176 2 of of ADP issue-1109 176 3 the the DET issue-1109 176 4 national national PROPN issue-1109 176 5 touristic touristic ADJ issue-1109 176 6 brand brand NOUN issue-1109 176 7 : : PUNCT issue-1109 176 8 the the DET issue-1109 176 9 role role NOUN issue-1109 176 10 of of ADP issue-1109 176 11 the the DET issue-1109 176 12 branding branding NOUN issue-1109 176 13 strategy strategy NOUN issue-1109 176 14 in in ADP issue-1109 176 15 croatia croatia PROPN issue-1109 176 16 . . PUNCT issue-1109 177 1 international international ADJ issue-1109 177 2 journal journal PROPN issue-1109 177 3 of of ADP issue-1109 177 4 management management NOUN issue-1109 177 5 cases case NOUN issue-1109 177 6 , , PUNCT issue-1109 177 7     SPACE issue-1109 177 8 13(4 13(4 NUM issue-1109 177 9 ) ) PUNCT issue-1109 177 10 . . PUNCT issue-1109 178 1 doi doi NOUN issue-1109 178 2 : : PUNCT issue-1109 178 3 10.5848 10.5848 NUM issue-1109 178 4 / / SYM issue-1109 178 5 apbj.2011.00105 apbj.2011.00105 NOUN issue-1109 178 6 unwto unwto NOUN issue-1109 178 7 ( ( PUNCT issue-1109 178 8 2019 2019 NUM issue-1109 178 9 ) ) PUNCT issue-1109 178 10 . . PUNCT issue-1109 179 1 global global ADJ issue-1109 179 2 and and CCONJ issue-1109 179 3 regional regional ADJ issue-1109 179 4 tourism tourism NOUN issue-1109 179 5 performance performance NOUN issue-1109 179 6 . . PUNCT issue-1109 180 1 available available ADJ issue-1109 180 2 at at ADP issue-1109 180 3 : : PUNCT issue-1109 180 4 https://www.unwto.org/global-andregional-tourism-performance https://www.unwto.org/global-andregional-tourism-performance NOUN