id sid tid token lemma pos issue-138 1 1 baltic baltic PROPN issue-138 1 2 journal journal PROPN issue-138 1 3 of of ADP issue-138 1 4 economic economic ADJ issue-138 1 5 studies study NOUN issue-138 1 6 10 10 NUM issue-138 1 7 vol vol NOUN issue-138 1 8 . . PROPN issue-138 2 1 2 2 NUM issue-138 2 2 , , PUNCT issue-138 2 3 no no INTJ issue-138 2 4 . . NOUN issue-138 2 5 5 5 NUM issue-138 2 6 , , PUNCT issue-138 2 7 2016 2016 NUM issue-138 2 8 a a DET issue-138 2 9 company company NOUN issue-138 2 10 ’s ’s PART issue-138 2 11 marketing marketing NOUN issue-138 2 12 mix mix NOUN issue-138 2 13 in in ADP issue-138 2 14 terms term NOUN issue-138 2 15 of of ADP issue-138 2 16 glocal glocal ADJ issue-138 2 17 marketing marketing NOUN issue-138 2 18 kateryna kateryna NOUN issue-138 2 19 bekh1 bekh1 PROPN issue-138 2 20 institute institute PROPN issue-138 2 21 of of ADP issue-138 2 22 international international PROPN issue-138 2 23 relations relation NOUN issue-138 2 24 of of ADP issue-138 2 25 taras taras PROPN issue-138 2 26 shevchenko shevchenko PROPN issue-138 2 27 national national PROPN issue-138 2 28 university university PROPN issue-138 2 29 of of ADP issue-138 2 30 kyiv kyiv PROPN issue-138 2 31 , , PUNCT issue-138 2 32 ukraine ukraine ADJ issue-138 2 33 abstract abstract NOUN issue-138 2 34 . . PUNCT issue-138 3 1 the the DET issue-138 3 2 purpose purpose NOUN issue-138 3 3 of of ADP issue-138 3 4 the the DET issue-138 3 5 paper paper NOUN issue-138 3 6 is be AUX issue-138 3 7 to to PART issue-138 3 8 sum sum VERB issue-138 3 9 up up ADP issue-138 3 10 the the DET issue-138 3 11 theoretical theoretical ADJ issue-138 3 12 foundations foundation NOUN issue-138 3 13 of of ADP issue-138 3 14 glocal glocal ADJ issue-138 3 15 marketing marketing NOUN issue-138 3 16 and and CCONJ issue-138 3 17 the the DET issue-138 3 18 peculiarities peculiarity NOUN issue-138 3 19 of of ADP issue-138 3 20 display display NOUN issue-138 3 21 of of ADP issue-138 3 22 such such ADJ issue-138 3 23 marketing marketing NOUN issue-138 3 24 on on ADP issue-138 3 25 the the DET issue-138 3 26 example example NOUN issue-138 3 27 of of ADP issue-138 3 28 marketing marketing NOUN issue-138 3 29 mix mix NOUN issue-138 3 30 of of ADP issue-138 3 31 mondelēz mondelēz PROPN issue-138 3 32 international international PROPN issue-138 3 33 . . PUNCT issue-138 4 1 methodology methodology PROPN issue-138 4 2 . . PUNCT issue-138 5 1 a a DET issue-138 5 2 large large ADJ issue-138 5 3 amount amount NOUN issue-138 5 4 of of ADP issue-138 5 5 available available ADJ issue-138 5 6 sources source NOUN issue-138 5 7 of of ADP issue-138 5 8 information information NOUN issue-138 5 9 devoted devote VERB issue-138 5 10 to to ADP issue-138 5 11 glocal glocal ADJ issue-138 5 12 marketing marketing NOUN issue-138 5 13 is be AUX issue-138 5 14 analysed analyse VERB issue-138 5 15 in in ADP issue-138 5 16 order order NOUN issue-138 5 17 to to PART issue-138 5 18 achieve achieve VERB issue-138 5 19 the the DET issue-138 5 20 purpose purpose NOUN issue-138 5 21 of of ADP issue-138 5 22 the the DET issue-138 5 23 research research NOUN issue-138 5 24 . . PUNCT issue-138 6 1 the the DET issue-138 6 2 research research NOUN issue-138 6 3 covers cover VERB issue-138 6 4 and and CCONJ issue-138 6 5 highlights highlight VERB issue-138 6 6 the the DET issue-138 6 7 concepts concept NOUN issue-138 6 8 and and CCONJ issue-138 6 9 ideas idea NOUN issue-138 6 10 concerning concern VERB issue-138 6 11 this this DET issue-138 6 12 marketing marketing NOUN issue-138 6 13 , , PUNCT issue-138 6 14 the the DET issue-138 6 15 sources source NOUN issue-138 6 16 of of ADP issue-138 6 17 which which PRON issue-138 6 18 are be AUX issue-138 6 19 works work NOUN issue-138 6 20 that that PRON issue-138 6 21 meet meet VERB issue-138 6 22 such such ADJ issue-138 6 23 requirements requirement NOUN issue-138 6 24 of of ADP issue-138 6 25 information information NOUN issue-138 6 26 as as ADP issue-138 6 27 relevance relevance NOUN issue-138 6 28 and and CCONJ issue-138 6 29 reliability reliability NOUN issue-138 6 30 best good ADJ issue-138 6 31 of of ADP issue-138 6 32 all all PRON issue-138 6 33 . . PUNCT issue-138 7 1 moreover moreover ADV issue-138 7 2 , , PUNCT issue-138 7 3 the the DET issue-138 7 4 author author NOUN issue-138 7 5 's 's PART issue-138 7 6 definition definition NOUN issue-138 7 7 of of ADP issue-138 7 8 the the DET issue-138 7 9 concept concept NOUN issue-138 7 10 of of ADP issue-138 7 11 glocal glocal ADJ issue-138 7 12 marketing marketing NOUN issue-138 7 13 is be AUX issue-138 7 14 given give VERB issue-138 7 15 . . PUNCT issue-138 8 1 mondelēz mondelēz PROPN issue-138 8 2 international international PROPN issue-138 8 3 is be AUX issue-138 8 4 considered consider VERB issue-138 8 5 in in ADP issue-138 8 6 the the DET issue-138 8 7 paper paper NOUN issue-138 8 8 as as ADP issue-138 8 9 an an DET issue-138 8 10 example example NOUN issue-138 8 11 of of ADP issue-138 8 12 a a DET issue-138 8 13 company company NOUN issue-138 8 14 that that PRON issue-138 8 15 uses use VERB issue-138 8 16 the the DET issue-138 8 17 glocal glocal ADJ issue-138 8 18 approach approach NOUN issue-138 8 19 in in ADP issue-138 8 20 marketing marketing NOUN issue-138 8 21 . . PUNCT issue-138 9 1 the the DET issue-138 9 2 choice choice NOUN issue-138 9 3 of of ADP issue-138 9 4 a a DET issue-138 9 5 company company NOUN issue-138 9 6 for for ADP issue-138 9 7 analysis analysis NOUN issue-138 9 8 is be AUX issue-138 9 9 so so ADV issue-138 9 10 , , PUNCT issue-138 9 11 in in ADP issue-138 9 12 particular particular ADJ issue-138 9 13 , , PUNCT issue-138 9 14 because because SCONJ issue-138 9 15 various various ADJ issue-138 9 16 representatives representative NOUN issue-138 9 17 of of ADP issue-138 9 18 mondelēz mondelēz PROPN issue-138 9 19 international international PROPN issue-138 9 20 argue argue VERB issue-138 9 21 that that SCONJ issue-138 9 22 this this DET issue-138 9 23 company company NOUN issue-138 9 24 uses use VERB issue-138 9 25 a a DET issue-138 9 26 glocal glocal ADJ issue-138 9 27 strategy strategy NOUN issue-138 9 28 to to PART issue-138 9 29 promote promote VERB issue-138 9 30 its its PRON issue-138 9 31 products product NOUN issue-138 9 32 in in ADP issue-138 9 33 different different ADJ issue-138 9 34 countries country NOUN issue-138 9 35 of of ADP issue-138 9 36 the the DET issue-138 9 37 world world NOUN issue-138 9 38 . . PUNCT issue-138 10 1 marketing marketing NOUN issue-138 10 2 mix mix NOUN issue-138 10 3 of of ADP issue-138 10 4 mondelēz mondelēz PROPN issue-138 10 5 international international PROPN issue-138 10 6 is be AUX issue-138 10 7 considered consider VERB issue-138 10 8 in in ADP issue-138 10 9 the the DET issue-138 10 10 paper paper NOUN issue-138 10 11 on on ADP issue-138 10 12 the the DET issue-138 10 13 example example NOUN issue-138 10 14 of of ADP issue-138 10 15 products product NOUN issue-138 10 16 under under ADP issue-138 10 17 such such ADJ issue-138 10 18 trademarks trademark NOUN issue-138 10 19 as as ADP issue-138 10 20 barni barni NOUN issue-138 10 21 , , PUNCT issue-138 10 22 belvita belvita NOUN issue-138 10 23 , , PUNCT issue-138 10 24 oreo oreo ADJ issue-138 10 25 , , PUNCT issue-138 10 26 picnic picnic NOUN issue-138 10 27 , , PUNCT issue-138 10 28 tang tang NOUN issue-138 10 29 and and CCONJ issue-138 10 30 toblerone toblerone PROPN issue-138 10 31 . . PUNCT issue-138 11 1 results result NOUN issue-138 11 2 . . PUNCT issue-138 12 1 the the DET issue-138 12 2 paper paper NOUN issue-138 12 3 sums sum VERB issue-138 12 4 up up ADP issue-138 12 5 the the DET issue-138 12 6 theoretical theoretical ADJ issue-138 12 7 foundations foundation NOUN issue-138 12 8 of of ADP issue-138 12 9 glocal glocal ADJ issue-138 12 10 marketing marketing NOUN issue-138 12 11 and and CCONJ issue-138 12 12 considers consider VERB issue-138 12 13 the the DET issue-138 12 14 practical practical ADJ issue-138 12 15 examples example NOUN issue-138 12 16 of of ADP issue-138 12 17 the the DET issue-138 12 18 use use NOUN issue-138 12 19 of of ADP issue-138 12 20 such such ADJ issue-138 12 21 marketing marketing NOUN issue-138 12 22 . . PUNCT issue-138 13 1 there there PRON issue-138 13 2 are be VERB issue-138 13 3 numerous numerous ADJ issue-138 13 4 differences difference NOUN issue-138 13 5 between between ADP issue-138 13 6 countries country NOUN issue-138 13 7 , , PUNCT issue-138 13 8 such such ADJ issue-138 13 9 as as ADP issue-138 13 10 : : PUNCT issue-138 13 11 social social ADJ issue-138 13 12 , , PUNCT issue-138 13 13 technological technological ADJ issue-138 13 14 , , PUNCT issue-138 13 15 economic economic ADJ issue-138 13 16 , , PUNCT issue-138 13 17 environmental environmental ADJ issue-138 13 18 , , PUNCT issue-138 13 19 political political ADJ issue-138 13 20 , , PUNCT issue-138 13 21 legal legal ADJ issue-138 13 22 and and CCONJ issue-138 13 23 ethical ethical ADJ issue-138 13 24 . . PUNCT issue-138 14 1 it it PRON issue-138 14 2 means mean VERB issue-138 14 3 that that SCONJ issue-138 14 4 marketing marketing NOUN issue-138 14 5 has have VERB issue-138 14 6 common common ADJ issue-138 14 7 and and CCONJ issue-138 14 8 distinctive distinctive ADJ issue-138 14 9 features feature NOUN issue-138 14 10 in in ADP issue-138 14 11 different different ADJ issue-138 14 12 countries country NOUN issue-138 14 13 . . PUNCT issue-138 15 1 the the DET issue-138 15 2 local local ADJ issue-138 15 3 aspects aspect NOUN issue-138 15 4 of of ADP issue-138 15 5 marketing marketing NOUN issue-138 15 6 activities activity NOUN issue-138 15 7 have have VERB issue-138 15 8 an an DET issue-138 15 9 impact impact NOUN issue-138 15 10 on on ADP issue-138 15 11 the the DET issue-138 15 12 determination determination NOUN issue-138 15 13 of of ADP issue-138 15 14 global global ADJ issue-138 15 15 marketing marketing NOUN issue-138 15 16 orientation orientation NOUN issue-138 15 17 of of ADP issue-138 15 18 a a DET issue-138 15 19 company company NOUN issue-138 15 20 . . PUNCT issue-138 16 1 at at ADP issue-138 16 2 the the DET issue-138 16 3 same same ADJ issue-138 16 4 time time NOUN issue-138 16 5 , , PUNCT issue-138 16 6 every every DET issue-138 16 7 global global ADJ issue-138 16 8 marketing marketing NOUN issue-138 16 9 problem problem NOUN issue-138 16 10 has have VERB issue-138 16 11 its its PRON issue-138 16 12 local local ADJ issue-138 16 13 display display NOUN issue-138 16 14 , , PUNCT issue-138 16 15 and and CCONJ issue-138 16 16 therefore therefore ADV issue-138 16 17 requires require VERB issue-138 16 18 a a DET issue-138 16 19 glocal glocal ADJ issue-138 16 20 approach approach NOUN issue-138 16 21 in in ADP issue-138 16 22 solving solve VERB issue-138 16 23 the the DET issue-138 16 24 problem problem NOUN issue-138 16 25 . . PUNCT issue-138 17 1 glocal glocal ADJ issue-138 17 2 marketing marketing NOUN issue-138 17 3 is be AUX issue-138 17 4 marketing market VERB issue-138 17 5 combining combine VERB issue-138 17 6 the the DET issue-138 17 7 advantages advantage NOUN issue-138 17 8 of of ADP issue-138 17 9 global global ADJ issue-138 17 10 and and CCONJ issue-138 17 11 local local ADJ issue-138 17 12 approaches approach NOUN issue-138 17 13 , , PUNCT issue-138 17 14 taking take VERB issue-138 17 15 into into ADP issue-138 17 16 account account NOUN issue-138 17 17 trends trend NOUN issue-138 17 18 and and CCONJ issue-138 17 19 changes change NOUN issue-138 17 20 in in ADP issue-138 17 21 the the DET issue-138 17 22 marketing marketing NOUN issue-138 17 23 environment environment NOUN issue-138 17 24 generated generate VERB issue-138 17 25 by by ADP issue-138 17 26 the the DET issue-138 17 27 dialectics dialectic NOUN issue-138 17 28 of of ADP issue-138 17 29 unity unity NOUN issue-138 17 30 and and CCONJ issue-138 17 31 struggle struggle NOUN issue-138 17 32 of of ADP issue-138 17 33 the the DET issue-138 17 34 global global ADJ issue-138 17 35 and and CCONJ issue-138 17 36 the the DET issue-138 17 37 local local ADJ issue-138 17 38 . . PUNCT issue-138 18 1 combining combine VERB issue-138 18 2 the the DET issue-138 18 3 ideas idea NOUN issue-138 18 4 of of ADP issue-138 18 5 global global ADJ issue-138 18 6 marketing marketing NOUN issue-138 18 7 and and CCONJ issue-138 18 8 local local ADJ issue-138 18 9 marketing marketing NOUN issue-138 18 10 allows allow VERB issue-138 18 11 allay allay VERB issue-138 18 12 or or CCONJ issue-138 18 13 even even ADV issue-138 18 14 completely completely ADV issue-138 18 15 avoid avoid VERB issue-138 18 16 the the DET issue-138 18 17 shortcomings shortcoming NOUN issue-138 18 18 occurring occur VERB issue-138 18 19 if if SCONJ issue-138 18 20 only only ADV issue-138 18 21 global global ADJ issue-138 18 22 or or CCONJ issue-138 18 23 only only ADV issue-138 18 24 local local ADJ issue-138 18 25 approach approach NOUN issue-138 18 26 is be AUX issue-138 18 27 used use VERB issue-138 18 28 . . PUNCT issue-138 19 1 the the DET issue-138 19 2 same same ADJ issue-138 19 3 products product NOUN issue-138 19 4 of of ADP issue-138 19 5 a a DET issue-138 19 6 company company NOUN issue-138 19 7 may may AUX issue-138 19 8 be be AUX issue-138 19 9 under under ADP issue-138 19 10 another another DET issue-138 19 11 trademarks trademark NOUN issue-138 19 12 , , PUNCT issue-138 19 13 have have VERB issue-138 19 14 a a DET issue-138 19 15 variety variety NOUN issue-138 19 16 of of ADP issue-138 19 17 flavours flavour NOUN issue-138 19 18 or or CCONJ issue-138 19 19 forms form NOUN issue-138 19 20 depending depend VERB issue-138 19 21 on on ADP issue-138 19 22 a a DET issue-138 19 23 country country NOUN issue-138 19 24 . . PUNCT issue-138 20 1 the the DET issue-138 20 2 product product NOUN issue-138 20 3 price price NOUN issue-138 20 4 correlates correlate VERB issue-138 20 5 with with ADP issue-138 20 6 inputs input NOUN issue-138 20 7 . . PUNCT issue-138 21 1 mondelēz mondelēz PROPN issue-138 21 2 international international PROPN issue-138 21 3 often often ADV issue-138 21 4 chooses choose VERB issue-138 21 5 the the DET issue-138 21 6 reduction reduction NOUN issue-138 21 7 of of ADP issue-138 21 8 its its PRON issue-138 21 9 product product NOUN issue-138 21 10 weight weight NOUN issue-138 21 11 rather rather ADV issue-138 21 12 than than ADP issue-138 21 13 the the DET issue-138 21 14 rise rise NOUN issue-138 21 15 of of ADP issue-138 21 16 product product NOUN issue-138 21 17 price price NOUN issue-138 21 18 . . PUNCT issue-138 22 1 mondelēz mondelēz PROPN issue-138 22 2 international international PROPN issue-138 22 3 sells sell VERB issue-138 22 4 its its PRON issue-138 22 5 products product NOUN issue-138 22 6 in in ADP issue-138 22 7 165 165 NUM issue-138 22 8 countries country NOUN issue-138 22 9 organized organize VERB issue-138 22 10 into into ADP issue-138 22 11 five five NUM issue-138 22 12 segments segment NOUN issue-138 22 13 . . PUNCT issue-138 23 1 each each DET issue-138 23 2 segment segment NOUN issue-138 23 3 has have VERB issue-138 23 4 its its PRON issue-138 23 5 own own ADJ issue-138 23 6 structure structure NOUN issue-138 23 7 of of ADP issue-138 23 8 product product NOUN issue-138 23 9 consumption consumption NOUN issue-138 23 10 and and CCONJ issue-138 23 11 other other ADJ issue-138 23 12 peculiarities peculiarity NOUN issue-138 23 13 . . PUNCT issue-138 24 1 the the DET issue-138 24 2 product product NOUN issue-138 24 3 promotion promotion NOUN issue-138 24 4 depends depend VERB issue-138 24 5 on on ADP issue-138 24 6 the the DET issue-138 24 7 features feature NOUN issue-138 24 8 of of ADP issue-138 24 9 a a DET issue-138 24 10 product product NOUN issue-138 24 11 . . PUNCT issue-138 25 1 the the DET issue-138 25 2 positioning positioning NOUN issue-138 25 3 of of ADP issue-138 25 4 a a DET issue-138 25 5 product product NOUN issue-138 25 6 may may AUX issue-138 25 7 not not PART issue-138 25 8 differ differ VERB issue-138 25 9 in in ADP issue-138 25 10 different different ADJ issue-138 25 11 countries country NOUN issue-138 25 12 , , PUNCT issue-138 25 13 but but CCONJ issue-138 25 14 advertising advertising NOUN issue-138 25 15 may may AUX issue-138 25 16 be be AUX issue-138 25 17 altered alter VERB issue-138 25 18 depending depend VERB issue-138 25 19 on on ADP issue-138 25 20 the the DET issue-138 25 21 market market NOUN issue-138 25 22 if if SCONJ issue-138 25 23 needed need VERB issue-138 25 24 . . PUNCT issue-138 26 1 the the DET issue-138 26 2 analysis analysis NOUN issue-138 26 3 of of ADP issue-138 26 4 different different ADJ issue-138 26 5 sources source NOUN issue-138 26 6 of of ADP issue-138 26 7 information information NOUN issue-138 26 8 as as ADV issue-138 26 9 well well ADV issue-138 26 10 as as ADP issue-138 26 11 the the DET issue-138 26 12 research research NOUN issue-138 26 13 of of ADP issue-138 26 14 marketing marketing NOUN issue-138 26 15 mix mix NOUN issue-138 26 16 confirms confirm VERB issue-138 26 17 with with ADP issue-138 26 18 specific specific ADJ issue-138 26 19 examples example NOUN issue-138 26 20 that that PRON issue-138 26 21 mondelēz mondelēz PROPN issue-138 26 22 international international PROPN issue-138 26 23 uses use VERB issue-138 26 24 glocal glocal ADJ issue-138 26 25 marketing marketing NOUN issue-138 26 26 . . PUNCT issue-138 27 1 practical practical ADJ issue-138 27 2 implications implication NOUN issue-138 27 3 . . PUNCT issue-138 28 1 the the DET issue-138 28 2 advantages advantage NOUN issue-138 28 3 and and CCONJ issue-138 28 4 at at ADP issue-138 28 5 the the DET issue-138 28 6 same same ADJ issue-138 28 7 time time NOUN issue-138 28 8 the the DET issue-138 28 9 distinctive distinctive ADJ issue-138 28 10 features feature NOUN issue-138 28 11 of of ADP issue-138 28 12 the the DET issue-138 28 13 implementation implementation NOUN issue-138 28 14 of of ADP issue-138 28 15 glocal glocal ADJ issue-138 28 16 marketing marketing NOUN issue-138 28 17 are be AUX issue-138 28 18 marked mark VERB issue-138 28 19 out out ADP issue-138 28 20 while while SCONJ issue-138 28 21 considering consider VERB issue-138 28 22 the the DET issue-138 28 23 theoretical theoretical ADJ issue-138 28 24 foundations foundation NOUN issue-138 28 25 of of ADP issue-138 28 26 the the DET issue-138 28 27 research research NOUN issue-138 28 28 . . PUNCT issue-138 29 1 such such ADJ issue-138 29 2 distinctive distinctive ADJ issue-138 29 3 features feature NOUN issue-138 29 4 have have AUX issue-138 29 5 also also ADV issue-138 29 6 been be AUX issue-138 29 7 supported support VERB issue-138 29 8 by by ADP issue-138 29 9 specific specific ADJ issue-138 29 10 examples example NOUN issue-138 29 11 of of ADP issue-138 29 12 activities activity NOUN issue-138 29 13 of of ADP issue-138 29 14 mondelēz mondelēz PROPN issue-138 29 15 international international PROPN issue-138 29 16 . . PUNCT issue-138 30 1 the the DET issue-138 30 2 research research NOUN issue-138 30 3 has have AUX issue-138 30 4 confirmed confirm VERB issue-138 30 5 the the DET issue-138 30 6 existing exist VERB issue-138 30 7 theoretical theoretical ADJ issue-138 30 8 achievements achievement NOUN issue-138 30 9 in in ADP issue-138 30 10 the the DET issue-138 30 11 field field NOUN issue-138 30 12 of of ADP issue-138 30 13 glocal glocal ADJ issue-138 30 14 marketing marketing NOUN issue-138 30 15 . . PUNCT issue-138 31 1 the the DET issue-138 31 2 research research NOUN issue-138 31 3 is be AUX issue-138 31 4 also also ADV issue-138 31 5 a a DET issue-138 31 6 continuation continuation NOUN issue-138 31 7 and and CCONJ issue-138 31 8 further further ADJ issue-138 31 9 development development NOUN issue-138 31 10 of of ADP issue-138 31 11 these these DET issue-138 31 12 achievements achievement NOUN issue-138 31 13 , , PUNCT issue-138 31 14 concepts concept NOUN issue-138 31 15 and and CCONJ issue-138 31 16 ideas idea NOUN issue-138 31 17 . . PUNCT issue-138 32 1 value value NOUN issue-138 32 2 / / SYM issue-138 32 3 originality originality NOUN issue-138 32 4 . . PUNCT issue-138 33 1 specific specific ADJ issue-138 33 2 examples example NOUN issue-138 33 3 of of ADP issue-138 33 4 activities activity NOUN issue-138 33 5 of of ADP issue-138 33 6 mondelēz mondelēz PROPN issue-138 33 7 international international PROPN issue-138 33 8 , , PUNCT issue-138 33 9 adduced adduce VERB issue-138 33 10 in in ADP issue-138 33 11 the the DET issue-138 33 12 paper paper NOUN issue-138 33 13 , , PUNCT issue-138 33 14 combined combine VERB issue-138 33 15 with with ADP issue-138 33 16 theoretical theoretical ADJ issue-138 33 17 foundations foundation NOUN issue-138 33 18 of of ADP issue-138 33 19 the the DET issue-138 33 20 issue issue NOUN issue-138 33 21 of of ADP issue-138 33 22 glocal glocal ADJ issue-138 33 23 marketing marketing NOUN issue-138 33 24 , , PUNCT issue-138 33 25 are be AUX issue-138 33 26 logically logically ADV issue-138 33 27 united united ADJ issue-138 33 28 and and CCONJ issue-138 33 29 mutually mutually ADV issue-138 33 30 complementary complementary ADJ issue-138 33 31 . . PUNCT issue-138 34 1 the the DET issue-138 34 2 further further ADJ issue-138 34 3 development development NOUN issue-138 34 4 of of ADP issue-138 34 5 scientific scientific ADJ issue-138 34 6 understanding understanding NOUN issue-138 34 7 of of ADP issue-138 34 8 the the DET issue-138 34 9 concept concept NOUN issue-138 34 10 of of ADP issue-138 34 11 glocal glocal ADJ issue-138 34 12 marketing marketing NOUN issue-138 34 13 is be AUX issue-138 34 14 obtained obtain VERB issue-138 34 15 , , PUNCT issue-138 34 16 as as ADV issue-138 34 17 well well ADV issue-138 34 18 as as ADP issue-138 34 19 the the DET issue-138 34 20 implementation implementation NOUN issue-138 34 21 of of ADP issue-138 34 22 its its PRON issue-138 34 23 principles principle NOUN issue-138 34 24 in in ADP issue-138 34 25 practice practice NOUN issue-138 34 26 . . PUNCT issue-138 35 1 it it PRON issue-138 35 2 will will AUX issue-138 35 3 help help VERB issue-138 35 4 , , PUNCT issue-138 35 5 in in ADP issue-138 35 6 particular particular ADJ issue-138 35 7 , , PUNCT issue-138 35 8 to to ADP issue-138 35 9 large large ADJ issue-138 35 10 transnational transnational ADJ issue-138 35 11 corporations corporation NOUN issue-138 35 12 to to PART issue-138 35 13 conduct conduct VERB issue-138 35 14 efficiently efficiently ADV issue-138 35 15 their their PRON issue-138 35 16 activities activity NOUN issue-138 35 17 in in ADP issue-138 35 18 markets market NOUN issue-138 35 19 of of ADP issue-138 35 20 different different ADJ issue-138 35 21 countries country NOUN issue-138 35 22 under under ADP issue-138 35 23 conditions condition NOUN issue-138 35 24 of of ADP issue-138 35 25 cultural cultural ADJ issue-138 35 26 differentiation differentiation NOUN issue-138 35 27 manifested manifest VERB issue-138 35 28 in in ADP issue-138 35 29 diversity diversity NOUN issue-138 35 30 of of ADP issue-138 35 31 needs need NOUN issue-138 35 32 , , PUNCT issue-138 35 33 tastes taste NOUN issue-138 35 34 and and CCONJ issue-138 35 35 preferences preference NOUN issue-138 35 36 of of ADP issue-138 35 37 local local ADJ issue-138 35 38 consumers consumer NOUN issue-138 35 39 . . PUNCT issue-138 36 1 all all DET issue-138 36 2 this this PRON issue-138 36 3 is be AUX issue-138 36 4 intended intend VERB issue-138 36 5 for for ADP issue-138 36 6 the the DET issue-138 36 7 reduction reduction NOUN issue-138 36 8 of of ADP issue-138 36 9 costs cost NOUN issue-138 36 10 and and CCONJ issue-138 36 11 the the DET issue-138 36 12 increase increase NOUN issue-138 36 13 of of ADP issue-138 36 14 revenues revenue NOUN issue-138 36 15 of of ADP issue-138 36 16 such such ADJ issue-138 36 17 corporations corporation NOUN issue-138 36 18 in in ADP issue-138 36 19 conditions condition NOUN issue-138 36 20 of of ADP issue-138 36 21 the the DET issue-138 36 22 current current ADJ issue-138 36 23 marketing marketing NOUN issue-138 36 24 environment environment NOUN issue-138 36 25 , , PUNCT issue-138 36 26 as as ADV issue-138 36 27 well well ADV issue-138 36 28 as as ADP issue-138 36 29 the the DET issue-138 36 30 maximization maximization NOUN issue-138 36 31 of of ADP issue-138 36 32 satisfaction satisfaction NOUN issue-138 36 33 of of ADP issue-138 36 34 the the DET issue-138 36 35 customers customer NOUN issue-138 36 36 ' ' PART issue-138 36 37 needs need NOUN issue-138 36 38 in in ADP issue-138 36 39 different different ADJ issue-138 36 40 countries country NOUN issue-138 36 41 . . PUNCT issue-138 37 1 key key ADJ issue-138 37 2 words word NOUN issue-138 37 3 : : PUNCT issue-138 37 4 glocal glocal ADJ issue-138 37 5 marketing marketing NOUN issue-138 37 6 , , PUNCT issue-138 37 7 glocalization glocalization NOUN issue-138 37 8 , , PUNCT issue-138 37 9 mondelēz mondelēz PROPN issue-138 37 10 international international PROPN issue-138 37 11 , , PUNCT issue-138 37 12 marketing marketing NOUN issue-138 37 13 mix mix NOUN issue-138 37 14 , , PUNCT issue-138 37 15 global global ADJ issue-138 37 16 approach approach NOUN issue-138 37 17 , , PUNCT issue-138 37 18 local local ADJ issue-138 37 19 approach approach NOUN issue-138 37 20 , , PUNCT issue-138 37 21 needs need NOUN issue-138 37 22 of of ADP issue-138 37 23 local local ADJ issue-138 37 24 consumers consumer NOUN issue-138 37 25 . . PUNCT issue-138 38 1 jel jel PROPN issue-138 38 2 classification classification NOUN issue-138 38 3 : : PUNCT issue-138 38 4 d12 d12 PROPN issue-138 38 5 , , PUNCT issue-138 38 6 f23 f23 PROPN issue-138 38 7 , , PUNCT issue-138 38 8 f61 f61 NOUN issue-138 38 9 , , PUNCT issue-138 38 10 m31 m31 NOUN issue-138 38 11 corresponding correspond VERB issue-138 38 12 author author NOUN issue-138 38 13 : : PUNCT issue-138 38 14 1 1 NUM issue-138 38 15 department department NOUN issue-138 38 16 of of ADP issue-138 38 17 international international ADJ issue-138 38 18 business business NOUN issue-138 38 19 , , PUNCT issue-138 38 20 institute institute NOUN issue-138 38 21 of of ADP issue-138 38 22 international international PROPN issue-138 38 23 relations relation NOUN issue-138 38 24 of of ADP issue-138 38 25 taras taras PROPN issue-138 38 26 shevchenko shevchenko PROPN issue-138 38 27 national national PROPN issue-138 38 28 university university PROPN issue-138 38 29 of of ADP issue-138 38 30 kyiv kyiv PROPN issue-138 38 31 . . PUNCT issue-138 39 1 e e X issue-138 39 2 - - NOUN issue-138 39 3 mail mail NOUN issue-138 39 4 : : PUNCT issue-138 39 5 katerynabekh@gmail.com katerynabekh@gmail.com PROPN issue-138 39 6 baltic baltic PROPN issue-138 39 7 journal journal PROPN issue-138 39 8 of of ADP issue-138 39 9 economic economic ADJ issue-138 39 10 studies study NOUN issue-138 39 11 11 11 NUM issue-138 39 12 vol vol NOUN issue-138 39 13 . . PROPN issue-138 40 1 2 2 NUM issue-138 40 2 , , PUNCT issue-138 40 3 no no INTJ issue-138 40 4 . . NOUN issue-138 40 5 5 5 NUM issue-138 40 6 , , PUNCT issue-138 40 7 2016 2016 NUM issue-138 40 8 1 1 NUM issue-138 40 9 . . PUNCT issue-138 41 1 introduction introduction NOUN issue-138 41 2 researches research NOUN issue-138 41 3 of of ADP issue-138 41 4 various various ADJ issue-138 41 5 authors author NOUN issue-138 41 6 confirm confirm VERB issue-138 41 7 the the DET issue-138 41 8 existence existence NOUN issue-138 41 9 of of ADP issue-138 41 10 numerous numerous ADJ issue-138 41 11 differences difference NOUN issue-138 41 12 between between ADP issue-138 41 13 countries country NOUN issue-138 41 14 in in ADP issue-138 41 15 different different ADJ issue-138 41 16 dimensions dimension NOUN issue-138 41 17 of of ADP issue-138 41 18 steeple steeple ADJ issue-138 41 19 analysis analysis NOUN issue-138 41 20 : : PUNCT issue-138 41 21 social social ADJ issue-138 41 22 , , PUNCT issue-138 41 23 technological technological ADJ issue-138 41 24 , , PUNCT issue-138 41 25 economic economic ADJ issue-138 41 26 , , PUNCT issue-138 41 27 environmental environmental ADJ issue-138 41 28 , , PUNCT issue-138 41 29 political political ADJ issue-138 41 30 , , PUNCT issue-138 41 31 legal legal ADJ issue-138 41 32 and and CCONJ issue-138 41 33 ethical ethical ADJ issue-138 41 34 . . PUNCT issue-138 42 1 economic economic ADJ issue-138 42 2 features feature NOUN issue-138 42 3 of of ADP issue-138 42 4 the the DET issue-138 42 5 latter latter ADJ issue-138 42 6 dimension dimension NOUN issue-138 42 7 are be AUX issue-138 42 8 studied study VERB issue-138 42 9 mostly mostly ADV issue-138 42 10 in in ADP issue-138 42 11 terms term NOUN issue-138 42 12 of of ADP issue-138 42 13 cross cross ADJ issue-138 42 14 - - ADJ issue-138 42 15 cultural cultural ADJ issue-138 42 16 management management NOUN issue-138 42 17 . . PUNCT issue-138 43 1 however however ADV issue-138 43 2 , , PUNCT issue-138 43 3 ethical ethical ADJ issue-138 43 4 ( ( PUNCT issue-138 43 5 cultural cultural ADJ issue-138 43 6 ) ) PUNCT issue-138 43 7 and and CCONJ issue-138 43 8 other other ADJ issue-138 43 9 components component NOUN issue-138 43 10 of of ADP issue-138 43 11 steeple steeple ADJ issue-138 43 12 analysis analysis NOUN issue-138 43 13 are be AUX issue-138 43 14 also also ADV issue-138 43 15 highly highly ADV issue-138 43 16 important important ADJ issue-138 43 17 for for ADP issue-138 43 18 marketing marketing NOUN issue-138 43 19 of of ADP issue-138 43 20 companies company NOUN issue-138 43 21 that that PRON issue-138 43 22 operate operate VERB issue-138 43 23 in in ADP issue-138 43 24 conditions condition NOUN issue-138 43 25 of of ADP issue-138 43 26 heterogeneity heterogeneity NOUN issue-138 43 27 of of ADP issue-138 43 28 marketing marketing NOUN issue-138 43 29 environment environment NOUN issue-138 43 30 in in ADP issue-138 43 31 different different ADJ issue-138 43 32 countries country NOUN issue-138 43 33 . . PUNCT issue-138 44 1 first first ADV issue-138 44 2 of of ADP issue-138 44 3 all all PRON issue-138 44 4 , , PUNCT issue-138 44 5 it it PRON issue-138 44 6 regards regard VERB issue-138 44 7 the the DET issue-138 44 8 peculiarities peculiarity NOUN issue-138 44 9 of of ADP issue-138 44 10 needs need NOUN issue-138 44 11 , , PUNCT issue-138 44 12 tastes taste NOUN issue-138 44 13 and and CCONJ issue-138 44 14 preferences preference NOUN issue-138 44 15 of of ADP issue-138 44 16 local local ADJ issue-138 44 17 consumers consumer NOUN issue-138 44 18 . . PUNCT issue-138 45 1 marketing marketing NOUN issue-138 45 2 has have VERB issue-138 45 3 common common ADJ issue-138 45 4 and and CCONJ issue-138 45 5 distinctive distinctive ADJ issue-138 45 6 features feature NOUN issue-138 45 7 in in ADP issue-138 45 8 different different ADJ issue-138 45 9 countries country NOUN issue-138 45 10 . . PUNCT issue-138 46 1 common common ADJ issue-138 46 2 features feature NOUN issue-138 46 3 are be AUX issue-138 46 4 observed observe VERB issue-138 46 5 not not PART issue-138 46 6 only only ADV issue-138 46 7 among among ADP issue-138 46 8 countries country NOUN issue-138 46 9 sharing share VERB issue-138 46 10 the the DET issue-138 46 11 common common ADJ issue-138 46 12 history history NOUN issue-138 46 13 . . PUNCT issue-138 47 1 after after ADV issue-138 47 2 all all ADV issue-138 47 3 , , PUNCT issue-138 47 4 the the DET issue-138 47 5 traditional traditional ADJ issue-138 47 6 marketing marketing NOUN issue-138 47 7 mix mix NOUN issue-138 47 8 ( ( PUNCT issue-138 47 9 product product NOUN issue-138 47 10 , , PUNCT issue-138 47 11 price price NOUN issue-138 47 12 , , PUNCT issue-138 47 13 place place NOUN issue-138 47 14 and and CCONJ issue-138 47 15 promotion promotion NOUN issue-138 47 16 ) ) PUNCT issue-138 47 17 dictates dictate VERB issue-138 47 18 the the DET issue-138 47 19 marketing marketing NOUN issue-138 47 20 foundations foundation NOUN issue-138 47 21 applicable applicable ADJ issue-138 47 22 to to ADP issue-138 47 23 practically practically ADV issue-138 47 24 any any DET issue-138 47 25 market market NOUN issue-138 47 26 conditions condition NOUN issue-138 47 27 of of ADP issue-138 47 28 some some DET issue-138 47 29 country country NOUN issue-138 47 30 . . PUNCT issue-138 48 1 at at ADP issue-138 48 2 the the DET issue-138 48 3 same same ADJ issue-138 48 4 time time NOUN issue-138 48 5 , , PUNCT issue-138 48 6 every every DET issue-138 48 7 country country NOUN issue-138 48 8 has have VERB issue-138 48 9 its its PRON issue-138 48 10 own own ADJ issue-138 48 11 steeple steeple ADJ issue-138 48 12 and and CCONJ issue-138 48 13 other other ADJ issue-138 48 14 peculiarities peculiarity NOUN issue-138 48 15 of of ADP issue-138 48 16 development development NOUN issue-138 48 17 . . PUNCT issue-138 49 1 it it PRON issue-138 49 2 means mean VERB issue-138 49 3 that that SCONJ issue-138 49 4 product product NOUN issue-138 49 5 , , PUNCT issue-138 49 6 price price NOUN issue-138 49 7 , , PUNCT issue-138 49 8 place place NOUN issue-138 49 9 and and CCONJ issue-138 49 10 promotion promotion NOUN issue-138 49 11 may may AUX issue-138 49 12 differ differ VERB issue-138 49 13 depending depend VERB issue-138 49 14 on on ADP issue-138 49 15 the the DET issue-138 49 16 country country NOUN issue-138 49 17 where where SCONJ issue-138 49 18 products product NOUN issue-138 49 19 are be AUX issue-138 49 20 sold sell VERB issue-138 49 21 . . PUNCT issue-138 50 1 thus thus ADV issue-138 50 2 , , PUNCT issue-138 50 3 the the DET issue-138 50 4 local local ADJ issue-138 50 5 aspects aspect NOUN issue-138 50 6 of of ADP issue-138 50 7 marketing marketing NOUN issue-138 50 8 activities activity NOUN issue-138 50 9 have have VERB issue-138 50 10 an an DET issue-138 50 11 impact impact NOUN issue-138 50 12 on on ADP issue-138 50 13 the the DET issue-138 50 14 determination determination NOUN issue-138 50 15 of of ADP issue-138 50 16 global global ADJ issue-138 50 17 marketing marketing NOUN issue-138 50 18 orientation orientation NOUN issue-138 50 19 of of ADP issue-138 50 20 a a DET issue-138 50 21 company company NOUN issue-138 50 22 . . PUNCT issue-138 51 1 at at ADP issue-138 51 2 the the DET issue-138 51 3 same same ADJ issue-138 51 4 time time NOUN issue-138 51 5 , , PUNCT issue-138 51 6 every every DET issue-138 51 7 global global ADJ issue-138 51 8 marketing marketing NOUN issue-138 51 9 problem problem NOUN issue-138 51 10 has have VERB issue-138 51 11 its its PRON issue-138 51 12 local local ADJ issue-138 51 13 display display NOUN issue-138 51 14 , , PUNCT issue-138 51 15 and and CCONJ issue-138 51 16 therefore therefore ADV issue-138 51 17 requires require VERB issue-138 51 18 a a DET issue-138 51 19 glocal glocal ADJ issue-138 51 20 approach approach NOUN issue-138 51 21 in in ADP issue-138 51 22 solving solve VERB issue-138 51 23 the the DET issue-138 51 24 problem problem NOUN issue-138 51 25 . . PUNCT issue-138 52 1 2 2 X issue-138 52 2 . . X issue-138 52 3 theoretical theoretical ADJ issue-138 52 4 foundations foundation NOUN issue-138 52 5 of of ADP issue-138 52 6 glocal glocal ADJ issue-138 52 7 marketing marketing NOUN issue-138 52 8 according accord VERB issue-138 52 9 to to ADP issue-138 52 10 dacko dacko PROPN issue-138 52 11 , , PUNCT issue-138 52 12 glocal glocal ADJ issue-138 52 13 marketing marketing NOUN issue-138 52 14 is be AUX issue-138 52 15 " " PUNCT issue-138 52 16 marketing market VERB issue-138 52 17 on on ADP issue-138 52 18 a a DET issue-138 52 19 global global ADJ issue-138 52 20 scale scale NOUN issue-138 52 21 that that PRON issue-138 52 22 emphasizes emphasize VERB issue-138 52 23 customization customization NOUN issue-138 52 24 at at ADP issue-138 52 25 the the DET issue-138 52 26 level level NOUN issue-138 52 27 of of ADP issue-138 52 28 local local ADJ issue-138 52 29 culture culture NOUN issue-138 52 30 . . PUNCT issue-138 53 1 glocal glocal ADJ issue-138 53 2 marketing marketing NOUN issue-138 53 3 involves involve VERB issue-138 53 4 a a DET issue-138 53 5 combination combination NOUN issue-138 53 6 of of ADP issue-138 53 7 global global ADJ issue-138 53 8 marketing marketing NOUN issue-138 53 9 and and CCONJ issue-138 53 10 local local ADJ issue-138 53 11 marketing marketing NOUN issue-138 53 12 " " PUNCT issue-138 53 13 ( ( PUNCT issue-138 53 14 dacko dacko NOUN issue-138 53 15 , , PUNCT issue-138 53 16 2008 2008 NUM issue-138 53 17 ) ) PUNCT issue-138 53 18 . . PUNCT issue-138 54 1 the the DET issue-138 54 2 ukrainian ukrainian ADJ issue-138 54 3 researcher researcher PROPN issue-138 54 4 zhukov zhukov PROPN issue-138 54 5 considers consider VERB issue-138 54 6 that that SCONJ issue-138 54 7 " " PUNCT issue-138 54 8 companies company NOUN issue-138 54 9 should should AUX issue-138 54 10 think think VERB issue-138 54 11 globally globally ADV issue-138 54 12 while while SCONJ issue-138 54 13 realizing realize VERB issue-138 54 14 strategic strategic ADJ issue-138 54 15 marketing marketing NOUN issue-138 54 16 , , PUNCT issue-138 54 17 and and CCONJ issue-138 54 18 act act VERB issue-138 54 19 locally locally ADV issue-138 54 20 while while SCONJ issue-138 54 21 realizing realize VERB issue-138 54 22 operational operational ADJ issue-138 54 23 ( ( PUNCT issue-138 54 24 tactical tactical ADJ issue-138 54 25 ) ) PUNCT issue-138 54 26 marketing marketing NOUN issue-138 54 27 with with ADP issue-138 54 28 a a DET issue-138 54 29 focus focus NOUN issue-138 54 30 on on ADP issue-138 54 31 some some DET issue-138 54 32 regional regional ADJ issue-138 54 33 features feature NOUN issue-138 54 34 " " PUNCT issue-138 54 35 ( ( PUNCT issue-138 54 36 zhukov zhukov PROPN issue-138 54 37 , , PUNCT issue-138 54 38 2015 2015 NUM issue-138 54 39 ) ) PUNCT issue-138 54 40 . . PUNCT issue-138 55 1 he he PRON issue-138 55 2 uses use VERB issue-138 55 3 the the DET issue-138 55 4 concept concept NOUN issue-138 55 5 of of ADP issue-138 55 6 " " PUNCT issue-138 55 7 glocalization glocalization NOUN issue-138 55 8 " " PUNCT issue-138 55 9 as as ADP issue-138 55 10 " " PUNCT issue-138 55 11 a a DET issue-138 55 12 positive positive ADJ issue-138 55 13 phenomenon phenomenon NOUN issue-138 55 14 of of ADP issue-138 55 15 development development NOUN issue-138 55 16 of of ADP issue-138 55 17 international international ADJ issue-138 55 18 business business NOUN issue-138 55 19 in in ADP issue-138 55 20 general general ADJ issue-138 55 21 and and CCONJ issue-138 55 22 international international ADJ issue-138 55 23 marketing marketing NOUN issue-138 55 24 activities activity NOUN issue-138 55 25 in in ADP issue-138 55 26 particular particular ADJ issue-138 55 27 " " PUNCT issue-138 55 28 , , PUNCT issue-138 55 29 as as ADP issue-138 55 30 " " PUNCT issue-138 55 31 an an DET issue-138 55 32 effective effective ADJ issue-138 55 33 and and CCONJ issue-138 55 34 promising promising ADJ issue-138 55 35 hybrid hybrid NOUN issue-138 55 36 of of ADP issue-138 55 37 two two NUM issue-138 55 38 current current ADJ issue-138 55 39 trends trend NOUN issue-138 55 40     SPACE issue-138 55 41 – – PUNCT issue-138 55 42 globalization globalization NOUN issue-138 55 43 and and CCONJ issue-138 55 44 localization localization NOUN issue-138 55 45 ( ( PUNCT issue-138 55 46 regionalization regionalization NOUN issue-138 55 47 ) ) PUNCT issue-138 55 48 " " PUNCT issue-138 56 1 ( ( PUNCT issue-138 56 2 zhukov zhukov PROPN issue-138 56 3 , , PUNCT issue-138 56 4 2015 2015 NUM issue-138 56 5 ) ) PUNCT issue-138 56 6 . . PUNCT issue-138 57 1 there there PRON issue-138 57 2 are be VERB issue-138 57 3 also also ADV issue-138 57 4 other other ADJ issue-138 57 5 researchers researcher NOUN issue-138 57 6 using use VERB issue-138 57 7 the the DET issue-138 57 8 concept concept NOUN issue-138 57 9 of of ADP issue-138 57 10 glocalization glocalization NOUN issue-138 57 11 in in ADP issue-138 57 12 marketing marketing NOUN issue-138 57 13 . . PUNCT issue-138 58 1 in in ADP issue-138 58 2 particular particular ADJ issue-138 58 3 , , PUNCT issue-138 58 4 the the DET issue-138 58 5 american american ADJ issue-138 58 6 researcher researcher PROPN issue-138 58 7 kotler kotler PROPN issue-138 58 8 defines define VERB issue-138 58 9 glocalization glocalization NOUN issue-138 58 10 as as ADP issue-138 58 11 " " PUNCT issue-138 58 12 the the DET issue-138 58 13 strategy strategy NOUN issue-138 58 14 of of ADP issue-138 58 15 introducing introduce VERB issue-138 58 16 well well ADV issue-138 58 17 - - PUNCT issue-138 58 18 known know VERB issue-138 58 19 international international ADJ issue-138 58 20 brands brand NOUN issue-138 58 21 into into ADP issue-138 58 22 another another DET issue-138 58 23 country country NOUN issue-138 58 24 with with ADP issue-138 58 25 appropriate appropriate ADJ issue-138 58 26 local local ADJ issue-138 58 27 adaptations adaptation NOUN issue-138 58 28 " " PUNCT issue-138 58 29 ( ( PUNCT issue-138 58 30 mirae mirae NOUN issue-138 58 31 asset asset NOUN issue-138 58 32 global global ADJ issue-138 58 33 investments investment NOUN issue-138 58 34 , , PUNCT issue-138 58 35 2014 2014 NUM issue-138 58 36 ) ) PUNCT issue-138 58 37 . . PUNCT issue-138 59 1 the the DET issue-138 59 2 author author NOUN issue-138 59 3 defines define VERB issue-138 59 4 the the DET issue-138 59 5 glocal glocal ADJ issue-138 59 6 marketing marketing NOUN issue-138 59 7 as as ADP issue-138 59 8 marketing marketing NOUN issue-138 59 9 combining combine VERB issue-138 59 10 the the DET issue-138 59 11 advantages advantage NOUN issue-138 59 12 of of ADP issue-138 59 13 global global ADJ issue-138 59 14 and and CCONJ issue-138 59 15 local local ADJ issue-138 59 16 approaches approach NOUN issue-138 59 17 , , PUNCT issue-138 59 18 taking take VERB issue-138 59 19 into into ADP issue-138 59 20 account account NOUN issue-138 59 21 trends trend NOUN issue-138 59 22 and and CCONJ issue-138 59 23 changes change NOUN issue-138 59 24 in in ADP issue-138 59 25 the the DET issue-138 59 26 marketing marketing NOUN issue-138 59 27 environment environment NOUN issue-138 59 28 generated generate VERB issue-138 59 29 by by ADP issue-138 59 30 the the DET issue-138 59 31 dialectics dialectic NOUN issue-138 59 32 of of ADP issue-138 59 33 unity unity NOUN issue-138 59 34 and and CCONJ issue-138 59 35 struggle struggle NOUN issue-138 59 36 of of ADP issue-138 59 37 the the DET issue-138 59 38 global global ADJ issue-138 59 39 and and CCONJ issue-138 59 40 the the DET issue-138 59 41 local local ADJ issue-138 59 42 . . PUNCT issue-138 60 1 the the DET issue-138 60 2 advantages advantage NOUN issue-138 60 3 and and CCONJ issue-138 60 4 at at ADP issue-138 60 5 the the DET issue-138 60 6 same same ADJ issue-138 60 7 time time NOUN issue-138 60 8 the the DET issue-138 60 9 distinctive distinctive ADJ issue-138 60 10 features feature NOUN issue-138 60 11 of of ADP issue-138 60 12 the the DET issue-138 60 13 implementation implementation NOUN issue-138 60 14 of of ADP issue-138 60 15 glocal glocal ADJ issue-138 60 16 marketing marketing NOUN issue-138 60 17 are be AUX issue-138 60 18 : : PUNCT issue-138 60 19 marketing marketing NOUN issue-138 60 20 strategy strategy NOUN issue-138 60 21 's 's PART issue-138 60 22 conformity conformity NOUN issue-138 60 23 with with ADP issue-138 60 24 the the DET issue-138 60 25 processes process NOUN issue-138 60 26 of of ADP issue-138 60 27 globalization globalization NOUN issue-138 60 28 and and CCONJ issue-138 60 29 localization localization NOUN issue-138 60 30 ; ; PUNCT issue-138 60 31 economies economy NOUN issue-138 60 32 of of ADP issue-138 60 33 scale scale NOUN issue-138 60 34 thanks thank NOUN issue-138 60 35 to to ADP issue-138 60 36 partial partial ADJ issue-138 60 37 standardization standardization NOUN issue-138 60 38 and and CCONJ issue-138 60 39 mass mass NOUN issue-138 60 40 marketing marketing NOUN issue-138 60 41 , , PUNCT issue-138 60 42 combined combine VERB issue-138 60 43 with with ADP issue-138 60 44 due due ADJ issue-138 60 45 attention attention NOUN issue-138 60 46 to to ADP issue-138 60 47 peculiarities peculiarity NOUN issue-138 60 48 of of ADP issue-138 60 49 traditions tradition NOUN issue-138 60 50 , , PUNCT issue-138 60 51 demand demand NOUN issue-138 60 52 , , PUNCT issue-138 60 53 needs need NOUN issue-138 60 54 , , PUNCT issue-138 60 55 tastes taste NOUN issue-138 60 56 and and CCONJ issue-138 60 57 preferences preference NOUN issue-138 60 58 of of ADP issue-138 60 59 local local ADJ issue-138 60 60 consumers consumer NOUN issue-138 60 61 ; ; PUNCT issue-138 60 62 taking take VERB issue-138 60 63 into into ADP issue-138 60 64 account account NOUN issue-138 60 65 steeple steeple ADJ issue-138 60 66 and and CCONJ issue-138 60 67 other other ADJ issue-138 60 68 features feature NOUN issue-138 60 69 of of ADP issue-138 60 70 development development NOUN issue-138 60 71 at at ADP issue-138 60 72 the the DET issue-138 60 73 global global ADJ issue-138 60 74 and and CCONJ issue-138 60 75 local local ADJ issue-138 60 76 levels level NOUN issue-138 60 77 ; ; PUNCT issue-138 60 78 sufficiently sufficiently ADV issue-138 60 79 rapid rapid ADJ issue-138 60 80 reaction reaction NOUN issue-138 60 81 to to ADP issue-138 60 82 global global ADJ issue-138 60 83 and and CCONJ issue-138 60 84 local local ADJ issue-138 60 85 changes change NOUN issue-138 60 86 in in ADP issue-138 60 87 the the DET issue-138 60 88 marketing marketing NOUN issue-138 60 89 environment environment NOUN issue-138 60 90 of of ADP issue-138 60 91 business business NOUN issue-138 60 92 activities activity NOUN issue-138 60 93 ; ; PUNCT issue-138 60 94 use use NOUN issue-138 60 95 of of ADP issue-138 60 96 experience experience NOUN issue-138 60 97 and and CCONJ issue-138 60 98 achievements achievement NOUN issue-138 60 99 obtained obtain VERB issue-138 60 100 in in ADP issue-138 60 101 some some DET issue-138 60 102 countries country NOUN issue-138 60 103 to to PART issue-138 60 104 improve improve VERB issue-138 60 105 a a DET issue-138 60 106 company company NOUN issue-138 60 107 's 's PART issue-138 60 108 marketing marketing NOUN issue-138 60 109 activities activity NOUN issue-138 60 110 in in ADP issue-138 60 111 other other ADJ issue-138 60 112 countries country NOUN issue-138 60 113 . . PUNCT issue-138 61 1 resulting result VERB issue-138 61 2 from from ADP issue-138 61 3 the the DET issue-138 61 4 aforementioned aforementione VERB issue-138 61 5 , , PUNCT issue-138 61 6 the the DET issue-138 61 7 glocal glocal ADJ issue-138 61 8 marketing marketing NOUN issue-138 61 9 combines combine VERB issue-138 61 10 the the DET issue-138 61 11 advantages advantage NOUN issue-138 61 12 of of ADP issue-138 61 13 global global ADJ issue-138 61 14 marketing marketing NOUN issue-138 61 15 and and CCONJ issue-138 61 16 local local ADJ issue-138 61 17 marketing marketing NOUN issue-138 61 18 . . PUNCT issue-138 62 1 such such ADJ issue-138 62 2 synthesis synthesis NOUN issue-138 62 3 allows allow VERB issue-138 62 4 allay allay VERB issue-138 62 5 or or CCONJ issue-138 62 6 even even ADV issue-138 62 7 completely completely ADV issue-138 62 8 avoid avoid VERB issue-138 62 9 the the DET issue-138 62 10 shortcomings shortcoming NOUN issue-138 62 11 occurring occur VERB issue-138 62 12 if if SCONJ issue-138 62 13 only only ADV issue-138 62 14 global global ADJ issue-138 62 15 or or CCONJ issue-138 62 16 only only ADV issue-138 62 17 local local ADJ issue-138 62 18 approach approach NOUN issue-138 62 19 is be AUX issue-138 62 20 used use VERB issue-138 62 21 . . PUNCT issue-138 63 1 3 3 X issue-138 63 2 . . X issue-138 63 3 glocal glocal ADJ issue-138 63 4 marketing marketing NOUN issue-138 63 5 of of ADP issue-138 63 6 mondelēz mondelēz PROPN issue-138 63 7 international international PROPN issue-138 63 8 mondelēz mondelēz PROPN issue-138 63 9 international international PROPN issue-138 63 10 , , PUNCT issue-138 63 11 inc inc PROPN issue-138 63 12 . . PROPN issue-138 63 13 is be AUX issue-138 63 14 one one NUM issue-138 63 15 of of ADP issue-138 63 16 the the DET issue-138 63 17 world world NOUN issue-138 63 18 's 's PART issue-138 63 19 largest large ADJ issue-138 63 20 snack snack NOUN issue-138 63 21 companies company NOUN issue-138 63 22 with with ADP issue-138 63 23 lobal lobal ADJ issue-138 63 24 net net ADJ issue-138 63 25 revenues revenue NOUN issue-138 63 26 of of ADP issue-138 63 27 $ $ SYM issue-138 63 28 29.6 29.6 NUM issue-138 63 29 billion billion NUM issue-138 63 30 and and CCONJ issue-138 63 31 earnings earning NOUN issue-138 63 32 from from ADP issue-138 63 33 continuing continue VERB issue-138 63 34 operations operation NOUN issue-138 63 35 of of ADP issue-138 63 36 $ $ SYM issue-138 63 37 7.3 7.3 NUM issue-138 63 38 billion billion NUM issue-138 63 39 in in ADP issue-138 63 40 2015 2015 NUM issue-138 63 41 ( ( PUNCT issue-138 63 42 mondelēz mondelēz PROPN issue-138 63 43 international international PROPN issue-138 63 44 , , PUNCT issue-138 63 45 2016a 2016a NUM issue-138 63 46 ) ) PUNCT issue-138 63 47 . . PUNCT issue-138 64 1 in in ADP issue-138 64 2 ukraine ukraine NOUN issue-138 64 3 , , PUNCT issue-138 64 4 the the DET issue-138 64 5 products product NOUN issue-138 64 6 of of ADP issue-138 64 7 the the DET issue-138 64 8 company company NOUN issue-138 64 9 are be AUX issue-138 64 10 sold sell VERB issue-138 64 11 under under ADP issue-138 64 12 such such ADJ issue-138 64 13 trademarks trademark NOUN issue-138 64 14 as as ADP issue-138 64 15 barni barni NOUN issue-138 64 16 , , PUNCT issue-138 64 17 belvita belvita NOUN issue-138 64 18 , , PUNCT issue-138 64 19 dirol dirol NOUN issue-138 64 20 , , PUNCT issue-138 64 21 halls hall NOUN issue-138 64 22 , , PUNCT issue-138 64 23 korona korona PROPN issue-138 64 24 , , PUNCT issue-138 64 25 luxe luxe PROPN issue-138 64 26 , , PUNCT issue-138 64 27 milka milka PROPN issue-138 64 28 , , PUNCT issue-138 64 29 oreo oreo ADJ issue-138 64 30 , , PUNCT issue-138 64 31 picnic picnic NOUN issue-138 64 32 , , PUNCT issue-138 64 33 toblerone toblerone NOUN issue-138 64 34 , , PUNCT issue-138 64 35 tuc tuc NOUN issue-138 64 36 and and CCONJ issue-138 64 37 others other NOUN issue-138 64 38 . . PUNCT issue-138 65 1 various various ADJ issue-138 65 2 representatives representative NOUN issue-138 65 3 of of ADP issue-138 65 4 the the DET issue-138 65 5 company company NOUN issue-138 65 6 argue argue VERB issue-138 65 7 that that SCONJ issue-138 65 8 mondelēz mondelēz PROPN issue-138 65 9 international international PROPN issue-138 65 10 uses use VERB issue-138 65 11 a a DET issue-138 65 12 glocal glocal ADJ issue-138 65 13 strategy strategy NOUN issue-138 65 14 to to PART issue-138 65 15 promote promote VERB issue-138 65 16 its its PRON issue-138 65 17 products product NOUN issue-138 65 18 in in ADP issue-138 65 19 different different ADJ issue-138 65 20 countries country NOUN issue-138 65 21 of of ADP issue-138 65 22 the the DET issue-138 65 23 world world NOUN issue-138 65 24 . . PUNCT issue-138 66 1 mary mary PROPN issue-138 66 2 beth beth PROPN issue-138 66 3 west west PROPN issue-138 66 4 , , PUNCT issue-138 66 5 head head NOUN issue-138 66 6 of of ADP issue-138 66 7 marketing marketing NOUN issue-138 66 8 of of ADP issue-138 66 9 mondelēz mondelēz PROPN issue-138 66 10 international international PROPN issue-138 66 11 ( ( PUNCT issue-138 66 12 york york PROPN issue-138 66 13 , , PUNCT issue-138 66 14 2012 2012 NUM issue-138 66 15 ) ) PUNCT issue-138 66 16 , , PUNCT issue-138 66 17 and and CCONJ issue-138 66 18 chris chris PROPN issue-138 66 19 montenegro montenegro PROPN issue-138 66 20 mcgrath mcgrath PROPN issue-138 66 21 , , PUNCT issue-138 66 22 vice vice NOUN issue-138 66 23 president president NOUN issue-138 66 24 of of ADP issue-138 66 25 global global ADJ issue-138 66 26 public public ADJ issue-138 66 27 affairs affair NOUN issue-138 66 28 and and CCONJ issue-138 66 29 sustainability sustainability NOUN issue-138 66 30 and and CCONJ issue-138 66 31 wellbeing wellbeing NOUN issue-138 66 32 of of ADP issue-138 66 33 mondelēz mondelēz PROPN issue-138 66 34 international international PROPN issue-138 66 35 ( ( PUNCT issue-138 66 36 ramakrishnan ramakrishnan NOUN issue-138 66 37 , , PUNCT issue-138 66 38 2015 2015 NUM issue-138 66 39 ) ) PUNCT issue-138 66 40 , , PUNCT issue-138 66 41 are be AUX issue-138 66 42 among among ADP issue-138 66 43 such such ADJ issue-138 66 44 representatives representative NOUN issue-138 66 45 . . PUNCT issue-138 67 1 even even ADV issue-138 67 2 irene irene PROPN issue-138 67 3 rosenfeld rosenfeld PROPN issue-138 67 4 , , PUNCT issue-138 67 5 chairman chairman NOUN issue-138 67 6 and and CCONJ issue-138 67 7 chief chief ADJ issue-138 67 8 executive executive ADJ issue-138 67 9 officer officer NOUN issue-138 67 10 of of ADP issue-138 67 11 mondelēz mondelēz PROPN issue-138 67 12 international international PROPN issue-138 67 13 , , PUNCT issue-138 67 14 emphasizes emphasize VERB issue-138 67 15 that that SCONJ issue-138 67 16 the the DET issue-138 67 17 company company NOUN issue-138 67 18 uses use VERB issue-138 67 19 a a DET issue-138 67 20 glocal glocal ADJ issue-138 67 21 strategy strategy NOUN issue-138 67 22 meaning mean VERB issue-138 67 23 the the DET issue-138 67 24 pairing pairing NOUN issue-138 67 25 of of ADP issue-138 67 26 global global ADJ issue-138 67 27 ideas idea NOUN issue-138 67 28 and and CCONJ issue-138 67 29 local local ADJ issue-138 67 30 insights insight NOUN issue-138 67 31 ( ( PUNCT issue-138 67 32 goudreau goudreau NOUN issue-138 67 33 , , PUNCT issue-138 67 34 2013 2013 NUM issue-138 67 35 ) ) PUNCT issue-138 67 36 , , PUNCT issue-138 67 37 ( ( PUNCT issue-138 67 38 yale yale PROPN issue-138 67 39 school school NOUN issue-138 67 40 of of ADP issue-138 67 41 management management NOUN issue-138 67 42 , , PUNCT issue-138 67 43 2014 2014 NUM issue-138 67 44 ) ) PUNCT issue-138 67 45 . . PUNCT issue-138 68 1 information information NOUN issue-138 68 2 about about ADP issue-138 68 3 the the DET issue-138 68 4 glocal glocal ADJ issue-138 68 5 approach approach NOUN issue-138 68 6 in in ADP issue-138 68 7 marketing marketing NOUN issue-138 68 8 of of ADP issue-138 68 9 mondelēz mondelēz PROPN issue-138 68 10 international international PROPN issue-138 68 11 can can AUX issue-138 68 12 be be AUX issue-138 68 13 found find VERB issue-138 68 14 on on ADP issue-138 68 15 the the DET issue-138 68 16 company company NOUN issue-138 68 17 's 's PART issue-138 68 18 official official ADJ issue-138 68 19 website website NOUN issue-138 68 20 ( ( PUNCT issue-138 68 21 mondelēz mondelēz PROPN issue-138 68 22 international international PROPN issue-138 68 23 , , PUNCT issue-138 68 24 2016 2016 NUM issue-138 68 25 , , PUNCT issue-138 68 26 p. p. NOUN issue-138 68 27 3 3 NUM issue-138 68 28 ) ) PUNCT issue-138 68 29 , , PUNCT issue-138 68 30 ( ( PUNCT issue-138 68 31 kraft kraft NOUN issue-138 68 32 foods food NOUN issue-138 68 33 , , PUNCT issue-138 68 34 2010 2010 NUM issue-138 68 35 ) ) PUNCT issue-138 68 36 , , PUNCT issue-138 68 37 ( ( PUNCT issue-138 68 38 kraft kraft NOUN issue-138 68 39 foods food NOUN issue-138 68 40 , , PUNCT issue-138 68 41 2012 2012 NUM issue-138 68 42 ) ) PUNCT issue-138 68 43 , , PUNCT issue-138 68 44 in in ADP issue-138 68 45 researches research NOUN issue-138 68 46 and and CCONJ issue-138 68 47 articles article NOUN issue-138 68 48 ( ( PUNCT issue-138 68 49 silverstein silverstein PROPN issue-138 68 50 , , PUNCT issue-138 68 51 singhi singhi PROPN issue-138 68 52 , , PUNCT issue-138 68 53 liao liao PROPN issue-138 68 54 & & CCONJ issue-138 68 55 michael michael PROPN issue-138 68 56 , , PUNCT issue-138 68 57 2012 2012 NUM issue-138 68 58 , , PUNCT issue-138 68 59 pp pp ADJ issue-138 68 60 . . PUNCT issue-138 69 1 141 141 NUM issue-138 69 2 - - SYM issue-138 69 3 142 142 NUM issue-138 69 4 ) ) PUNCT issue-138 69 5 , , PUNCT issue-138 69 6 ( ( PUNCT issue-138 69 7 ferrante ferrante NOUN issue-138 69 8 , , PUNCT issue-138 69 9 2015 2015 NUM issue-138 69 10 , , PUNCT issue-138 69 11 p. p. NOUN issue-138 69 12 4 4 NUM issue-138 69 13 ) ) PUNCT issue-138 69 14 , , PUNCT issue-138 69 15 ( ( PUNCT issue-138 69 16 khosla khosla PROPN issue-138 69 17 & & CCONJ issue-138 69 18 sawhney sawhney PROPN issue-138 69 19 , , PUNCT issue-138 69 20 2013 2013 NUM issue-138 69 21 ) ) PUNCT issue-138 69 22 , , PUNCT issue-138 69 23 ( ( PUNCT issue-138 69 24 pringle pringle NOUN issue-138 69 25 , , PUNCT issue-138 69 26 2013 2013 NUM issue-138 69 27 ) ) PUNCT issue-138 69 28 , , PUNCT issue-138 69 29 ( ( PUNCT issue-138 69 30 singapore singapore PROPN issue-138 69 31 management management PROPN issue-138 69 32 university university PROPN issue-138 69 33 , , PUNCT issue-138 69 34 2013 2013 NUM issue-138 69 35 ) ) PUNCT issue-138 69 36 , , PUNCT issue-138 69 37 ( ( PUNCT issue-138 69 38 the the DET issue-138 69 39 philippine philippine PROPN issue-138 69 40 beat beat NOUN issue-138 69 41 , , PUNCT issue-138 69 42 2015 2015 NUM issue-138 69 43 ) ) PUNCT issue-138 69 44 , , PUNCT issue-138 69 45 ( ( PUNCT issue-138 69 46 clearing clear VERB issue-138 69 47 customs custom NOUN issue-138 69 48 , , PUNCT issue-138 69 49 2012 2012 NUM issue-138 69 50 ) ) PUNCT issue-138 69 51 , , PUNCT issue-138 69 52 ( ( PUNCT issue-138 69 53 alexander alexander NOUN issue-138 69 54 , , PUNCT issue-138 69 55 2013 2013 NUM issue-138 69 56 ) ) PUNCT issue-138 69 57 . . PUNCT issue-138 70 1 the the DET issue-138 70 2 research research NOUN issue-138 70 3 of of ADP issue-138 70 4 4p 4p NOUN issue-138 70 5 's 's PART issue-138 70 6 of of ADP issue-138 70 7 marketing marketing NOUN issue-138 70 8 of of ADP issue-138 70 9 mondelēz mondelēz PROPN issue-138 70 10 international international PROPN issue-138 70 11 below below ADV issue-138 70 12 confirms confirm VERB issue-138 70 13 the the DET issue-138 70 14 company company NOUN issue-138 70 15 's 's PART issue-138 70 16 use use NOUN issue-138 70 17 of of ADP issue-138 70 18 glocal glocal ADJ issue-138 70 19 marketing marketing NOUN issue-138 70 20 . . PUNCT issue-138 71 1 product product NOUN issue-138 71 2 . . PUNCT issue-138 72 1 mondelēz mondelēz PROPN issue-138 72 2 international international PROPN issue-138 72 3 sells sell VERB issue-138 72 4 barni barni NOUN issue-138 72 5 products product NOUN issue-138 72 6 in in ADP issue-138 72 7 more more ADJ issue-138 72 8 than than ADP issue-138 72 9 40 40 NUM issue-138 72 10 countries country NOUN issue-138 72 11 . . PUNCT issue-138 73 1 but but CCONJ issue-138 73 2 these these DET issue-138 73 3 products product NOUN issue-138 73 4 may may AUX issue-138 73 5 be be AUX issue-138 73 6 baltic baltic ADJ issue-138 73 7 journal journal NOUN issue-138 73 8 of of ADP issue-138 73 9 economic economic ADJ issue-138 73 10 studies study NOUN issue-138 73 11 12 12 NUM issue-138 73 12 vol vol NOUN issue-138 73 13 . . PROPN issue-138 74 1 2 2 NUM issue-138 74 2 , , PUNCT issue-138 74 3 no no INTJ issue-138 74 4 . . NOUN issue-138 74 5 5 5 NUM issue-138 74 6 , , PUNCT issue-138 74 7 2016 2016 NUM issue-138 74 8 under under ADP issue-138 74 9 other other ADJ issue-138 74 10 trademarks trademark NOUN issue-138 74 11 in in ADP issue-138 74 12 some some DET issue-138 74 13 countries country NOUN issue-138 74 14 , , PUNCT issue-138 74 15 for for ADP issue-138 74 16 instance instance NOUN issue-138 74 17 , , PUNCT issue-138 74 18 barny barny VERB issue-138 74 19 in in ADP issue-138 74 20 the the DET issue-138 74 21 uk uk PROPN issue-138 74 22 , , PUNCT issue-138 74 23 ourson ourson NOUN issue-138 74 24 in in ADP issue-138 74 25 france france PROPN issue-138 74 26 , , PUNCT issue-138 74 27 brumik brumik NOUN issue-138 74 28 in in ADP issue-138 74 29 czechia czechia NOUN issue-138 74 30 , , PUNCT issue-138 74 31 and and CCONJ issue-138 74 32 teddy teddy PROPN issue-138 74 33 grahams grahams PROPN issue-138 74 34 in in ADP issue-138 74 35 north north PROPN issue-138 74 36 america america PROPN issue-138 74 37 ( ( PUNCT issue-138 74 38 mondelēz mondelēz PROPN issue-138 74 39 international international PROPN issue-138 74 40 , , PUNCT issue-138 74 41 2016b 2016b NUM issue-138 74 42 , , PUNCT issue-138 74 43 p. p. NOUN issue-138 74 44 1 1 NUM issue-138 74 45 ) ) PUNCT issue-138 74 46 . . PUNCT issue-138 75 1 the the DET issue-138 75 2 picnic picnic NOUN issue-138 75 3 snacks snack NOUN issue-138 75 4 have have AUX issue-138 75 5 been be AUX issue-138 75 6 being be AUX issue-138 75 7 sold sell VERB issue-138 75 8 in in ADP issue-138 75 9 ukraine ukraine NOUN issue-138 75 10 since since SCONJ issue-138 75 11 1993 1993 NUM issue-138 75 12 . . PUNCT issue-138 76 1 this this DET issue-138 76 2 snack snack NOUN issue-138 76 3 can can AUX issue-138 76 4 also also ADV issue-138 76 5 be be AUX issue-138 76 6 bought buy VERB issue-138 76 7 in in ADP issue-138 76 8 other other ADJ issue-138 76 9 countries country NOUN issue-138 76 10 but but CCONJ issue-138 76 11 it it PRON issue-138 76 12 may may AUX issue-138 76 13 be be AUX issue-138 76 14 called call VERB issue-138 76 15 otherwise otherwise ADV issue-138 76 16 , , PUNCT issue-138 76 17 for for ADP issue-138 76 18 example example NOUN issue-138 76 19 , , PUNCT issue-138 76 20 mr.big mr.big PROPN issue-138 76 21 in in ADP issue-138 76 22 canada canada PROPN issue-138 76 23 and and CCONJ issue-138 76 24 lunch lunch NOUN issue-138 76 25 bar bar NOUN issue-138 76 26 in in ADP issue-138 76 27 australia australia PROPN issue-138 76 28 ( ( PUNCT issue-138 76 29 mondelēz mondelēz PROPN issue-138 76 30 international international PROPN issue-138 76 31 , , PUNCT issue-138 76 32 2016 2016 NUM issue-138 76 33 ) ) PUNCT issue-138 76 34 . . PUNCT issue-138 77 1 tang tang PROPN issue-138 77 2 is be AUX issue-138 77 3 a a DET issue-138 77 4 billion billion NUM issue-138 77 5 - - PUNCT issue-138 77 6 dollar dollar NOUN issue-138 77 7 brand brand NOUN issue-138 77 8 of of ADP issue-138 77 9 mondelēz mondelēz PROPN issue-138 77 10 international international PROPN issue-138 77 11 . . PUNCT issue-138 78 1 this this DET issue-138 78 2 beverage beverage NOUN issue-138 78 3 is be AUX issue-138 78 4 sold sell VERB issue-138 78 5 in in ADP issue-138 78 6 approximately approximately ADV issue-138 78 7 35 35 NUM issue-138 78 8 countries country NOUN issue-138 78 9 and and CCONJ issue-138 78 10 is be AUX issue-138 78 11 available available ADJ issue-138 78 12 in in ADP issue-138 78 13 a a DET issue-138 78 14 variety variety NOUN issue-138 78 15 of of ADP issue-138 78 16 flavours flavour NOUN issue-138 78 17 based base VERB issue-138 78 18 on on ADP issue-138 78 19 local local ADJ issue-138 78 20 consumers consumer NOUN issue-138 78 21 ' ' PART issue-138 78 22 preferences preference NOUN issue-138 78 23 . . PUNCT issue-138 79 1 orange orange PROPN issue-138 79 2 flavour flavour PROPN issue-138 79 3 tops top VERB issue-138 79 4 the the DET issue-138 79 5 tang tang PROPN issue-138 79 6 sales sale NOUN issue-138 79 7 worldwide worldwide ADV issue-138 79 8 but but CCONJ issue-138 79 9 local local ADJ issue-138 79 10 flavours flavour NOUN issue-138 79 11 make make VERB issue-138 79 12 up up ADP issue-138 79 13 25 25 NUM issue-138 79 14 per per ADP issue-138 79 15 cent cent NOUN issue-138 79 16 of of ADP issue-138 79 17 tang tang NOUN issue-138 79 18 sales sale NOUN issue-138 79 19 in in ADP issue-138 79 20 emerging emerge VERB issue-138 79 21 markets market NOUN issue-138 79 22 . . PUNCT issue-138 80 1 different different ADJ issue-138 80 2 flavours flavour NOUN issue-138 80 3 gained gain VERB issue-138 80 4 popularity popularity NOUN issue-138 80 5 among among ADP issue-138 80 6 consumers consumer NOUN issue-138 80 7 in in ADP issue-138 80 8 different different ADJ issue-138 80 9 countries country NOUN issue-138 80 10 , , PUNCT issue-138 80 11 for for ADP issue-138 80 12 instance instance NOUN issue-138 80 13 , , PUNCT issue-138 80 14 orange orange PROPN issue-138 80 15 , , PUNCT issue-138 80 16 orange orange ADJ issue-138 80 17 - - PUNCT issue-138 80 18 mango mango NOUN issue-138 80 19 , , PUNCT issue-138 80 20 apple apple NOUN issue-138 80 21 in in ADP issue-138 80 22 argentina argentina PROPN issue-138 80 23 ; ; PUNCT issue-138 80 24 orange orange ADJ issue-138 80 25 , , PUNCT issue-138 80 26 grape grape NOUN issue-138 80 27 , , PUNCT issue-138 80 28 pineapple pineapple NOUN issue-138 80 29 in in ADP issue-138 80 30 brazil brazil PROPN issue-138 80 31 ; ; PUNCT issue-138 80 32 orange orange ADJ issue-138 80 33 , , PUNCT issue-138 80 34 orangepeach orangepeach NOUN issue-138 80 35 , , PUNCT issue-138 80 36 lemon lemon NOUN issue-138 80 37 in in ADP issue-138 80 38 china china PROPN issue-138 80 39 ; ; PUNCT issue-138 80 40 tamarind tamarind NOUN issue-138 80 41 , , PUNCT issue-138 80 42 horchata horchata PROPN issue-138 80 43 in in ADP issue-138 80 44 mexico mexico PROPN issue-138 80 45 ; ; PUNCT issue-138 80 46 orange orange PROPN issue-138 80 47 , , PUNCT issue-138 80 48 mango mango NOUN issue-138 80 49 in in ADP issue-138 80 50 the the DET issue-138 80 51 middle middle PROPN issue-138 80 52 east east PROPN issue-138 80 53 ; ; PUNCT issue-138 80 54 honey honey NOUN issue-138 80 55 lemon lemon NOUN issue-138 80 56 , , PUNCT issue-138 80 57 mango mango NOUN issue-138 80 58 in in ADP issue-138 80 59 the the DET issue-138 80 60 philippines philippine NOUN issue-138 80 61 ( ( PUNCT issue-138 80 62 mondelēz mondelēz PROPN issue-138 80 63 international international PROPN issue-138 80 64 , , PUNCT issue-138 80 65 2016f 2016f NUM issue-138 80 66 ) ) PUNCT issue-138 80 67 . . PUNCT issue-138 81 1 when when SCONJ issue-138 81 2 mondelēz mondelēz PROPN issue-138 81 3 international international PROPN issue-138 81 4 launched launch VERB issue-138 81 5 oreo oreo NOUN issue-138 81 6 in in ADP issue-138 81 7 china china PROPN issue-138 81 8 , , PUNCT issue-138 81 9 its its PRON issue-138 81 10 cookies cookie NOUN issue-138 81 11 were be AUX issue-138 81 12 too too ADV issue-138 81 13 sweet sweet ADJ issue-138 81 14 , , PUNCT issue-138 81 15 too too ADV issue-138 81 16 big big ADJ issue-138 81 17 and and CCONJ issue-138 81 18 too too ADV issue-138 81 19 expensive expensive ADJ issue-138 81 20 for for ADP issue-138 81 21 chinese chinese ADJ issue-138 81 22 consumers consumer NOUN issue-138 81 23 . . PUNCT issue-138 82 1 so so ADV issue-138 82 2 oreo oreo PROPN issue-138 82 3 was be AUX issue-138 82 4 adapted adapt VERB issue-138 82 5 to to ADP issue-138 82 6 the the DET issue-138 82 7 chinese chinese ADJ issue-138 82 8 market market NOUN issue-138 82 9 tailoring tailoring NOUN issue-138 82 10 to to ADP issue-138 82 11 local local ADJ issue-138 82 12 tastes taste NOUN issue-138 82 13 and and CCONJ issue-138 82 14 basing base VERB issue-138 82 15 on on ADP issue-138 82 16 a a DET issue-138 82 17 global global ADJ issue-138 82 18 platform platform NOUN issue-138 82 19 . . PUNCT issue-138 83 1 today today NOUN issue-138 83 2 oreo oreo NOUN issue-138 83 3 is be AUX issue-138 83 4 sold sell VERB issue-138 83 5 with with ADP issue-138 83 6 locally locally ADV issue-138 83 7 relevant relevant ADJ issue-138 83 8 flavours flavour NOUN issue-138 83 9 like like ADP issue-138 83 10 oreo oreo ADJ issue-138 83 11 green green ADJ issue-138 83 12 tea tea NOUN issue-138 83 13 ice ice NOUN issue-138 83 14 cream cream NOUN issue-138 83 15 and and CCONJ issue-138 83 16 in in ADP issue-138 83 17 more more ADJ issue-138 83 18 affordable affordable ADJ issue-138 83 19 forms form NOUN issue-138 83 20 like like ADP issue-138 83 21 wafers wafer NOUN issue-138 83 22 in in ADP issue-138 83 23 china china PROPN issue-138 83 24 . . PUNCT issue-138 84 1 it it PRON issue-138 84 2 is be AUX issue-138 84 3 an an DET issue-138 84 4 example example NOUN issue-138 84 5 of of ADP issue-138 84 6 keeping keep VERB issue-138 84 7 the the DET issue-138 84 8 global global ADJ issue-138 84 9 brand brand NOUN issue-138 84 10 architecture architecture NOUN issue-138 84 11 intact intact ADJ issue-138 84 12 but but CCONJ issue-138 84 13 adapting adapt VERB issue-138 84 14 it it PRON issue-138 84 15 to to ADP issue-138 84 16 local local ADJ issue-138 84 17 consumer consumer NOUN issue-138 84 18 needs need NOUN issue-138 84 19 . . PUNCT issue-138 85 1 owing owe VERB issue-138 85 2 to to ADP issue-138 85 3 the the DET issue-138 85 4 aforementioned aforementione VERB issue-138 85 5 , , PUNCT issue-138 85 6 oreo oreo NOUN issue-138 85 7 has have AUX issue-138 85 8 become become VERB issue-138 85 9 the the DET issue-138 85 10 number number NOUN issue-138 85 11 one one NUM issue-138 85 12 among among ADP issue-138 85 13 cookies cookie NOUN issue-138 85 14 in in ADP issue-138 85 15 china china PROPN issue-138 85 16 and and CCONJ issue-138 85 17 this this DET issue-138 85 18 country country NOUN issue-138 85 19 is be AUX issue-138 85 20 now now ADV issue-138 85 21 oreo oreo NOUN issue-138 85 22 's 's PART issue-138 85 23 second second ADJ issue-138 85 24 largest large ADJ issue-138 85 25 market market NOUN issue-138 85 26 in in ADP issue-138 85 27 the the DET issue-138 85 28 world world NOUN issue-138 85 29 . . PUNCT issue-138 86 1 mоreover mоreover PROPN issue-138 86 2 , , PUNCT issue-138 86 3 oreo oreo NOUN issue-138 86 4 thins thin VERB issue-138 86 5 , , PUNCT issue-138 86 6 created create VERB issue-138 86 7 in in ADP issue-138 86 8 china china PROPN issue-138 86 9 , , PUNCT issue-138 86 10 have have AUX issue-138 86 11 been be AUX issue-138 86 12 successfully successfully ADV issue-138 86 13 launched launch VERB issue-138 86 14 in in ADP issue-138 86 15 the the DET issue-138 86 16 usa usa PROPN issue-138 86 17 and and CCONJ issue-138 86 18 australia australia PROPN issue-138 86 19 ( ( PUNCT issue-138 86 20 mondelēz mondelēz PROPN issue-138 86 21 international international PROPN issue-138 86 22 , , PUNCT issue-138 86 23 2016e 2016e NUM issue-138 86 24 ) ) PUNCT issue-138 86 25 . . PUNCT issue-138 87 1 price price NOUN issue-138 87 2 . . PUNCT issue-138 88 1 like like ADP issue-138 88 2 many many ADJ issue-138 88 3 other other ADJ issue-138 88 4 companies company NOUN issue-138 88 5 , , PUNCT issue-138 88 6 mondelēz mondelēz PROPN issue-138 88 7 international international PROPN issue-138 88 8 is be AUX issue-138 88 9 experiencing experience VERB issue-138 88 10 higher high ADJ issue-138 88 11 costs cost NOUN issue-138 88 12 for for ADP issue-138 88 13 numerous numerous ADJ issue-138 88 14 ingredients ingredient NOUN issue-138 88 15 . . PUNCT issue-138 89 1 the the DET issue-138 89 2 company company NOUN issue-138 89 3 tries try VERB issue-138 89 4 to to PART issue-138 89 5 carry carry VERB issue-138 89 6 such such ADJ issue-138 89 7 costs cost NOUN issue-138 89 8 for for ADP issue-138 89 9 as as ADV issue-138 89 10 long long ADV issue-138 89 11 as as ADP issue-138 89 12 possible possible ADJ issue-138 89 13 but but CCONJ issue-138 89 14 when when SCONJ issue-138 89 15 further further ADJ issue-138 89 16 restraint restraint NOUN issue-138 89 17 of of ADP issue-138 89 18 its its PRON issue-138 89 19 product product NOUN issue-138 89 20 price price NOUN issue-138 89 21 rise rise NOUN issue-138 89 22 is be AUX issue-138 89 23 impossible impossible ADJ issue-138 89 24 , , PUNCT issue-138 89 25 the the DET issue-138 89 26 company company NOUN issue-138 89 27 has have VERB issue-138 89 28 to to PART issue-138 89 29 reduce reduce VERB issue-138 89 30 the the DET issue-138 89 31 weight weight NOUN issue-138 89 32 of of ADP issue-138 89 33 its its PRON issue-138 89 34 products product NOUN issue-138 89 35 to to PART issue-138 89 36 keep keep VERB issue-138 89 37 the the DET issue-138 89 38 prices price NOUN issue-138 89 39 at at ADP issue-138 89 40 a a DET issue-138 89 41 level level NOUN issue-138 89 42 acceptable acceptable ADJ issue-138 89 43 to to ADP issue-138 89 44 consumers consumer NOUN issue-138 89 45 . . PUNCT issue-138 90 1 in in ADP issue-138 90 2 2016 2016 NUM issue-138 90 3 many many ADJ issue-138 90 4 food food NOUN issue-138 90 5 manufacturers manufacturer NOUN issue-138 90 6 raised raise VERB issue-138 90 7 their their PRON issue-138 90 8 product product NOUN issue-138 90 9 prices price NOUN issue-138 90 10 due due ADJ issue-138 90 11 to to ADP issue-138 90 12 the the DET issue-138 90 13 falling fall VERB issue-138 90 14 value value NOUN issue-138 90 15 of of ADP issue-138 90 16 the the DET issue-138 90 17 pound pound NOUN issue-138 90 18 following follow VERB issue-138 90 19 the the DET issue-138 90 20 great great ADJ issue-138 90 21 britain britain PROPN issue-138 90 22 's 's PART issue-138 90 23 decision decision NOUN issue-138 90 24 to to PART issue-138 90 25 leave leave VERB issue-138 90 26 the the DET issue-138 90 27 european european PROPN issue-138 90 28 union union PROPN issue-138 90 29 . . PUNCT issue-138 91 1 so so ADV issue-138 91 2 mondelēz mondelēz PROPN issue-138 91 3 international international PROPN issue-138 91 4 had have VERB issue-138 91 5 to to PART issue-138 91 6 reduce reduce VERB issue-138 91 7 the the DET issue-138 91 8 weight weight NOUN issue-138 91 9 of of ADP issue-138 91 10 the the DET issue-138 91 11 toblerone toblerone NOUN issue-138 91 12 400 400 NUM issue-138 91 13 g g PROPN issue-138 91 14 bars bar NOUN issue-138 91 15 to to ADP issue-138 91 16 360 360 NUM issue-138 91 17 g g NOUN issue-138 91 18 and and CCONJ issue-138 91 19 the the DET issue-138 91 20 170 170 NUM issue-138 91 21 g g NOUN issue-138 91 22 bars bar NOUN issue-138 91 23 to to ADP issue-138 91 24 150 150 NUM issue-138 91 25 g g NOUN issue-138 91 26 in in ADP issue-138 91 27 the the DET issue-138 91 28 uk uk PROPN issue-138 91 29 without without ADP issue-138 91 30 changes change NOUN issue-138 91 31 in in ADP issue-138 91 32 packaging packaging NOUN issue-138 91 33 or or CCONJ issue-138 91 34 price price NOUN issue-138 91 35 but but CCONJ issue-138 91 36 changing change VERB issue-138 91 37 the the DET issue-138 91 38 form form NOUN issue-138 91 39 of of ADP issue-138 91 40 bars bar NOUN issue-138 91 41 to to PART issue-138 91 42 ensure ensure VERB issue-138 91 43 toblerone toblerone PROPN issue-138 91 44 remained remain VERB issue-138 91 45 on on ADP issue-138 91 46 - - PUNCT issue-138 91 47 shelf shelf NOUN issue-138 91 48 and and CCONJ issue-138 91 49 was be AUX issue-138 91 50 affordable affordable ADJ issue-138 91 51 to to ADP issue-138 91 52 consumers consumer NOUN issue-138 91 53 ( ( PUNCT issue-138 91 54 bbc bbc PROPN issue-138 91 55 news news PROPN issue-138 91 56 , , PUNCT issue-138 91 57 2016 2016 NUM issue-138 91 58 ) ) PUNCT issue-138 91 59 . . PUNCT issue-138 92 1 in in ADP issue-138 92 2 such such DET issue-138 92 3 a a DET issue-138 92 4 way way NOUN issue-138 92 5 the the DET issue-138 92 6 company company NOUN issue-138 92 7 tries try VERB issue-138 92 8 to to PART issue-138 92 9 avoid avoid VERB issue-138 92 10 significant significant ADJ issue-138 92 11 price price NOUN issue-138 92 12 increases increase NOUN issue-138 92 13 for for ADP issue-138 92 14 their their PRON issue-138 92 15 products product NOUN issue-138 92 16 choosing choose VERB issue-138 92 17 the the DET issue-138 92 18 reduction reduction NOUN issue-138 92 19 of of ADP issue-138 92 20 its its PRON issue-138 92 21 product product NOUN issue-138 92 22 weight weight NOUN issue-138 92 23 rather rather ADV issue-138 92 24 than than ADP issue-138 92 25 the the DET issue-138 92 26 rise rise NOUN issue-138 92 27 of of ADP issue-138 92 28 product product NOUN issue-138 92 29 price price NOUN issue-138 92 30 . . PUNCT issue-138 92 31 place place NOUN issue-138 92 32 . . PUNCT issue-138 93 1 mondelēz mondelēz PROPN issue-138 93 2 international international PROPN issue-138 93 3 sells sell VERB issue-138 93 4 its its PRON issue-138 93 5 products product NOUN issue-138 93 6 in in ADP issue-138 93 7 165 165 NUM issue-138 93 8 countries country NOUN issue-138 93 9 ( ( PUNCT issue-138 93 10 mondelēz mondelēz PROPN issue-138 93 11 international international PROPN issue-138 93 12 , , PUNCT issue-138 93 13 2016a 2016a NUM issue-138 93 14 , , PUNCT issue-138 93 15 p. p. NOUN issue-138 93 16 1 1 NUM issue-138 93 17 ) ) PUNCT issue-138 93 18 . . PUNCT issue-138 94 1 the the DET issue-138 94 2 company company NOUN issue-138 94 3 's 's PART issue-138 94 4 operations operation NOUN issue-138 94 5 and and CCONJ issue-138 94 6 management management NOUN issue-138 94 7 structure structure NOUN issue-138 94 8 are be AUX issue-138 94 9 organized organize VERB issue-138 94 10 into into ADP issue-138 94 11 five five NUM issue-138 94 12 reportable reportable ADJ issue-138 94 13 operating operating NOUN issue-138 94 14 segments segment NOUN issue-138 94 15 ( ( PUNCT issue-138 94 16 mondelēz mondelēz PROPN issue-138 94 17 international international PROPN issue-138 94 18 , , PUNCT issue-138 94 19 2016a 2016a NUM issue-138 94 20 ): ): PUNCT issue-138 94 21 1 1 X issue-138 94 22 ) ) PUNCT issue-138 94 23 latin latin PROPN issue-138 94 24 america america PROPN issue-138 94 25 ; ; PUNCT issue-138 94 26 2 2 X issue-138 94 27 ) ) PUNCT issue-138 94 28 asia asia PROPN issue-138 94 29 pacific pacific PROPN issue-138 94 30 ; ; PUNCT issue-138 94 31 3 3 X issue-138 94 32 ) ) PUNCT issue-138 94 33 eastern eastern PROPN issue-138 94 34 europe europe PROPN issue-138 94 35 , , PUNCT issue-138 94 36 middle middle PROPN issue-138 94 37 east east PROPN issue-138 94 38 and and CCONJ issue-138 94 39 africa africa PROPN issue-138 94 40 ( ( PUNCT issue-138 94 41 " " PUNCT issue-138 94 42 eemea eemea ADJ issue-138 94 43 " " PUNCT issue-138 94 44 ) ) PUNCT issue-138 94 45 ; ; PUNCT issue-138 94 46 4 4 X issue-138 94 47 ) ) PUNCT issue-138 94 48 europe europe PROPN issue-138 94 49 ; ; PUNCT issue-138 94 50 5 5 X issue-138 94 51 ) ) PUNCT issue-138 94 52 north north PROPN issue-138 94 53 america america PROPN issue-138 94 54 . . PUNCT issue-138 95 1 there there PRON issue-138 95 2 are be VERB issue-138 95 3 different different ADJ issue-138 95 4 structures structure NOUN issue-138 95 5 of of ADP issue-138 95 6 product product NOUN issue-138 95 7 consumption consumption NOUN issue-138 95 8 in in ADP issue-138 95 9 different different ADJ issue-138 95 10 segments segment NOUN issue-138 95 11 ( ( PUNCT issue-138 95 12 table table NOUN issue-138 95 13 1 1 NUM issue-138 95 14 ) ) PUNCT issue-138 95 15 . . PUNCT issue-138 96 1 europe europe PROPN issue-138 96 2 is be AUX issue-138 96 3 a a DET issue-138 96 4 segment segment NOUN issue-138 96 5 , , PUNCT issue-138 96 6 which which PRON issue-138 96 7 brought bring VERB issue-138 96 8 the the DET issue-138 96 9 largest large ADJ issue-138 96 10 percentage percentage NOUN issue-138 96 11 of of ADP issue-138 96 12 the the DET issue-138 96 13 company company NOUN issue-138 96 14 's 's PART issue-138 96 15 net net ADJ issue-138 96 16 revenues revenue NOUN issue-138 96 17 in in ADP issue-138 96 18 2015 2015 NUM issue-138 96 19 – – PUNCT issue-138 96 20 35.5 35.5 NUM issue-138 96 21 % % NOUN issue-138 96 22 , , PUNCT issue-138 96 23 where where SCONJ issue-138 96 24 chocolate chocolate NOUN issue-138 96 25 gained gain VERB issue-138 96 26 the the DET issue-138 96 27 largest large ADJ issue-138 96 28 percentage percentage NOUN issue-138 96 29 – – PUNCT issue-138 96 30 15.6 15.6 NUM issue-138 96 31 % % NOUN issue-138 96 32 of of ADP issue-138 96 33 the the DET issue-138 96 34 company company NOUN issue-138 96 35 's 's PART issue-138 96 36 net net ADJ issue-138 96 37 revenues revenue NOUN issue-138 96 38 in in ADP issue-138 96 39 2015 2015 NUM issue-138 96 40 ; ; PUNCT issue-138 96 41 biscuits biscuit NOUN issue-138 96 42 ( ( PUNCT issue-138 96 43 including include VERB issue-138 96 44 cookies cookie NOUN issue-138 96 45 , , PUNCT issue-138 96 46 crackers cracker NOUN issue-138 96 47 and and CCONJ issue-138 96 48 salted salt VERB issue-138 96 49 snacks snack NOUN issue-138 96 50 ) ) PUNCT issue-138 96 51 – – PUNCT issue-138 96 52 8.2 8.2 NUM issue-138 96 53 % % NOUN issue-138 96 54 ; ; PUNCT issue-138 96 55 beverages beverage NOUN issue-138 96 56 – – PUNCT issue-138 96 57 5.2 5.2 NUM issue-138 96 58 % % NOUN issue-138 96 59 ; ; PUNCT issue-138 96 60 cheese cheese NOUN issue-138 96 61 and and CCONJ issue-138 96 62 grocery grocery NOUN issue-138 96 63 – – PUNCT issue-138 96 64 3.9 3.9 NUM issue-138 96 65 % % NOUN issue-138 96 66 ; ; PUNCT issue-138 96 67 gum gum NOUN issue-138 96 68 and and CCONJ issue-138 96 69 candy candy NOUN issue-138 96 70 – – PUNCT issue-138 96 71 2.6 2.6 NUM issue-138 96 72 % % NOUN issue-138 96 73 . . PUNCT issue-138 97 1 at at ADP issue-138 97 2 the the DET issue-138 97 3 same same ADJ issue-138 97 4 time time NOUN issue-138 97 5 mondelēz mondelēz PROPN issue-138 97 6 international international PROPN issue-138 97 7 gained gain VERB issue-138 97 8 the the DET issue-138 97 9 largest large ADJ issue-138 97 10 percentage percentage NOUN issue-138 97 11 of of ADP issue-138 97 12 the the DET issue-138 97 13 2015 2015 NUM issue-138 97 14 net net ADJ issue-138 97 15 revenues revenue NOUN issue-138 97 16 from from ADP issue-138 97 17 the the DET issue-138 97 18 sales sale NOUN issue-138 97 19 of of ADP issue-138 97 20 products product NOUN issue-138 97 21 under under ADP issue-138 97 22 the the DET issue-138 97 23 biscuit biscuit NOUN issue-138 97 24 category category NOUN issue-138 97 25 – – PUNCT issue-138 97 26 38.5 38.5 NUM issue-138 97 27 % % NOUN issue-138 97 28 . . PUNCT issue-138 98 1 almost almost ADV issue-138 98 2 the the DET issue-138 98 3 half half NOUN issue-138 98 4 of of ADP issue-138 98 5 the the DET issue-138 98 6 abovementioned abovementione VERB issue-138 98 7 number number NOUN issue-138 98 8 is be AUX issue-138 98 9 from from ADP issue-138 98 10 the the DET issue-138 98 11 north north PROPN issue-138 98 12 america america PROPN issue-138 98 13 segment segment PROPN issue-138 98 14 , , PUNCT issue-138 98 15 where where SCONJ issue-138 98 16 biscuits biscuit NOUN issue-138 98 17 have have VERB issue-138 98 18 the the DET issue-138 98 19 largest large ADJ issue-138 98 20 percentage percentage NOUN issue-138 98 21 – – PUNCT issue-138 98 22 18.8 18.8 NUM issue-138 98 23 % % NOUN issue-138 98 24 of of ADP issue-138 98 25 the the DET issue-138 98 26 company company NOUN issue-138 98 27 's 's PART issue-138 98 28 net net ADJ issue-138 98 29 revenues revenue NOUN issue-138 98 30 in in ADP issue-138 98 31 2015 2015 NUM issue-138 98 32 ; ; PUNCT issue-138 98 33 gum gum NOUN issue-138 98 34 and and CCONJ issue-138 98 35 candy candy NOUN issue-138 98 36 – – PUNCT issue-138 98 37 3.9 3.9 NUM issue-138 98 38 % % NOUN issue-138 98 39 ; ; PUNCT issue-138 98 40 chocolate chocolate NOUN issue-138 98 41 – – PUNCT issue-138 98 42 0.8 0.8 NUM issue-138 98 43 % % NOUN issue-138 98 44 . . PUNCT issue-138 99 1 in in ADP issue-138 99 2 latin latin PROPN issue-138 99 3 america america PROPN issue-138 99 4 the the DET issue-138 99 5 biscuits biscuit NOUN issue-138 99 6 category category NOUN issue-138 99 7 also also ADV issue-138 99 8 has have VERB issue-138 99 9 the the DET issue-138 99 10 largest large ADJ issue-138 99 11 percentage percentage NOUN issue-138 99 12 while while SCONJ issue-138 99 13 in in ADP issue-138 99 14 europe europe PROPN issue-138 99 15 , , PUNCT issue-138 99 16 asia asia PROPN issue-138 99 17 pacific pacific PROPN issue-138 99 18 and and CCONJ issue-138 99 19 eemea eemea VERB issue-138 99 20 the the DET issue-138 99 21 largest large ADJ issue-138 99 22 numbers number NOUN issue-138 99 23 has have VERB issue-138 99 24 the the DET issue-138 99 25 chocolate chocolate NOUN issue-138 99 26 category category NOUN issue-138 99 27 . . PUNCT issue-138 100 1 promotion promotion NOUN issue-138 100 2 . . PUNCT issue-138 101 1 mondelēz mondelēz PROPN issue-138 101 2 international international ADJ issue-138 101 3 positions position NOUN issue-138 101 4 belvita belvita NOUN issue-138 101 5 in in ADP issue-138 101 6 various various ADJ issue-138 101 7 countries country NOUN issue-138 101 8 as as ADP issue-138 101 9 breakfast breakfast NOUN issue-138 101 10 biscuit biscuit NOUN issue-138 101 11 . . PUNCT issue-138 102 1 the the DET issue-138 102 2 choice choice NOUN issue-138 102 3 of of ADP issue-138 102 4 such such ADJ issue-138 102 5 kind kind NOUN issue-138 102 6 of of ADP issue-138 102 7 positioning positioning NOUN issue-138 102 8 is be AUX issue-138 102 9 entailed entail VERB issue-138 102 10 by by ADP issue-138 102 11 the the DET issue-138 102 12 fact fact NOUN issue-138 102 13 that that SCONJ issue-138 102 14 the the DET issue-138 102 15 consumers consumer NOUN issue-138 102 16 ' ' PART issue-138 102 17 breakfast breakfast NOUN issue-138 102 18 issue issue NOUN issue-138 102 19 may may AUX issue-138 102 20 be be AUX issue-138 102 21 considered consider VERB issue-138 102 22 in in ADP issue-138 102 23 both both CCONJ issue-138 102 24 local local ADJ issue-138 102 25 and and CCONJ issue-138 102 26 global global ADJ issue-138 102 27 aspects aspect NOUN issue-138 102 28 . . PUNCT issue-138 103 1 breakfast breakfast NOUN issue-138 103 2 in in ADP issue-138 103 3 a a DET issue-138 103 4 local local ADJ issue-138 103 5 understanding understanding NOUN issue-138 103 6 has have VERB issue-138 103 7 some some DET issue-138 103 8 peculiarities peculiarity NOUN issue-138 103 9 depending depend VERB issue-138 103 10 on on ADP issue-138 103 11 a a DET issue-138 103 12 country country NOUN issue-138 103 13 . . PUNCT issue-138 104 1 meanwhile meanwhile ADV issue-138 104 2 there there PRON issue-138 104 3 are be VERB issue-138 104 4 also also ADV issue-138 104 5 global global ADJ issue-138 104 6 problems problem NOUN issue-138 104 7 table table VERB issue-138 104 8 1 1 NUM issue-138 104 9 percentage percentage NOUN issue-138 104 10 of of ADP issue-138 104 11 2015 2015 NUM issue-138 104 12 net net ADJ issue-138 104 13 revenues revenue NOUN issue-138 104 14 of of ADP issue-138 104 15 mondelēz mondelēz PROPN issue-138 104 16 international international PROPN issue-138 104 17 by by ADP issue-138 104 18 product product NOUN issue-138 104 19 category category NOUN issue-138 104 20 segment segment NOUN issue-138 104 21 product product NOUN issue-138 104 22 category category NOUN issue-138 104 23 total total NOUN issue-138 104 24 biscuits biscuit NOUN issue-138 104 25 chocolate chocolate NOUN issue-138 104 26 gum gum NOUN issue-138 104 27 & & CCONJ issue-138 104 28 candy candy NOUN issue-138 104 29 beverages beverage NOUN issue-138 104 30 cheese cheese NOUN issue-138 104 31 & & CCONJ issue-138 104 32 grocery grocery PROPN issue-138 104 33 latin latin PROPN issue-138 104 34 america america PROPN issue-138 104 35 5.4 5.4 NUM issue-138 104 36 % % NOUN issue-138 104 37 2.8 2.8 NUM issue-138 104 38 % % NOUN issue-138 104 39 3.7 3.7 NUM issue-138 104 40 % % NOUN issue-138 104 41 2.6 2.6 NUM issue-138 104 42 % % NOUN issue-138 104 43 2.3 2.3 NUM issue-138 104 44 % % NOUN issue-138 104 45 16.8 16.8 NUM issue-138 104 46 % % NOUN issue-138 104 47 asia asia PROPN issue-138 104 48 pacific pacific PROPN issue-138 104 49 4.3 4.3 NUM issue-138 104 50 % % NOUN issue-138 104 51 4.9 4.9 NUM issue-138 104 52 % % NOUN issue-138 104 53 2.4 2.4 NUM issue-138 104 54 % % NOUN issue-138 104 55 1.4 1.4 NUM issue-138 104 56 % % NOUN issue-138 104 57 1.8 1.8 NUM issue-138 104 58 % % NOUN issue-138 104 59 14.8 14.8 NUM issue-138 104 60 % % NOUN issue-138 104 61 eemea eemea VERB issue-138 104 62 1.8 1.8 NUM issue-138 104 63 % % NOUN issue-138 104 64 3.1 3.1 NUM issue-138 104 65 % % NOUN issue-138 104 66 1.8 1.8 NUM issue-138 104 67 % % NOUN issue-138 104 68 1.8 1.8 NUM issue-138 104 69 % % NOUN issue-138 104 70 0.9 0.9 NUM issue-138 104 71 % % NOUN issue-138 104 72 9.4 9.4 NUM issue-138 104 73 % % NOUN issue-138 104 74 europe europe PROPN issue-138 104 75 8.2 8.2 NUM issue-138 104 76 % % NOUN issue-138 104 77 15.6 15.6 NUM issue-138 104 78 % % NOUN issue-138 104 79 2.6 2.6 NUM issue-138 104 80 % % NOUN issue-138 104 81 5.2 5.2 NUM issue-138 104 82 % % NOUN issue-138 104 83 3.9 3.9 NUM issue-138 104 84 % % NOUN issue-138 104 85 35.5 35.5 NUM issue-138 104 86 % % NOUN issue-138 104 87 north north PROPN issue-138 104 88 america america PROPN issue-138 104 89 18.8 18.8 NUM issue-138 104 90 % % NOUN issue-138 104 91 0.8 0.8 NUM issue-138 104 92 % % NOUN issue-138 104 93 3.9 3.9 NUM issue-138 104 94 % % NOUN issue-138 104 95 – – PUNCT issue-138 104 96 – – PUNCT issue-138 104 97 23.5 23.5 NUM issue-138 104 98 % % NOUN issue-138 104 99 total total NOUN issue-138 104 100 38.5 38.5 NUM issue-138 104 101 % % NOUN issue-138 104 102 27.2 27.2 NUM issue-138 104 103 % % NOUN issue-138 104 104 14.4 14.4 NUM issue-138 104 105 % % NOUN issue-138 104 106 11.0 11.0 NUM issue-138 104 107 % % NOUN issue-138 104 108 8.9 8.9 NUM issue-138 104 109 % % NOUN issue-138 104 110 100.0 100.0 NUM issue-138 104 111 % % NOUN issue-138 104 112 ( ( PUNCT issue-138 104 113 mondelēz mondelēz PROPN issue-138 104 114 international international PROPN issue-138 104 115 , , PUNCT issue-138 104 116 2016a 2016a NUM issue-138 104 117 , , PUNCT issue-138 104 118 p. p. NOUN issue-138 104 119 4 4 NUM issue-138 104 120 ) ) PUNCT issue-138 104 121 baltic baltic ADJ issue-138 104 122 journal journal NOUN issue-138 104 123 of of ADP issue-138 104 124 economic economic ADJ issue-138 104 125 studies study NOUN issue-138 104 126 13 13 NUM issue-138 104 127 vol vol NOUN issue-138 104 128 . . PROPN issue-138 105 1 2 2 NUM issue-138 105 2 , , PUNCT issue-138 105 3 no no INTJ issue-138 105 4 . . NOUN issue-138 105 5 5 5 NUM issue-138 105 6 , , PUNCT issue-138 105 7 2016 2016 NUM issue-138 105 8 related relate VERB issue-138 105 9 to to ADP issue-138 105 10 the the DET issue-138 105 11 issue issue NOUN issue-138 105 12 , , PUNCT issue-138 105 13 for for ADP issue-138 105 14 instance instance NOUN issue-138 105 15 , , PUNCT issue-138 105 16 many many ADJ issue-138 105 17 people people NOUN issue-138 105 18 around around ADP issue-138 105 19 the the DET issue-138 105 20 world world NOUN issue-138 105 21 do do AUX issue-138 105 22 not not PART issue-138 105 23 pay pay VERB issue-138 105 24 the the DET issue-138 105 25 required require VERB issue-138 105 26 attention attention NOUN issue-138 105 27 to to ADP issue-138 105 28 breakfast breakfast NOUN issue-138 105 29 , , PUNCT issue-138 105 30 often often ADV issue-138 105 31 skipping skip VERB issue-138 105 32 it it PRON issue-138 105 33 due due ADP issue-138 105 34 to to ADP issue-138 105 35 feeling feel VERB issue-138 105 36 too too ADV issue-138 105 37 pressed press VERB issue-138 105 38 for for ADP issue-138 105 39 time time NOUN issue-138 105 40 . . PUNCT issue-138 106 1 belvita belvita NOUN issue-138 106 2 rapidly rapidly ADV issue-138 106 3 gained gain VERB issue-138 106 4 sales sale NOUN issue-138 106 5 popularity popularity NOUN issue-138 106 6 even even ADV issue-138 106 7 in in ADP issue-138 106 8 markets market NOUN issue-138 106 9 where where SCONJ issue-138 106 10 breakfast breakfast NOUN issue-138 106 11 biscuits biscuit NOUN issue-138 106 12 were be AUX issue-138 106 13 an an DET issue-138 106 14 entirely entirely ADV issue-138 106 15 new new ADJ issue-138 106 16 concept concept NOUN issue-138 106 17 . . PUNCT issue-138 107 1 belvita belvita NOUN issue-138 107 2 is be AUX issue-138 107 3 transforming transform VERB issue-138 107 4 the the DET issue-138 107 5 breakfast breakfast NOUN issue-138 107 6 category category NOUN issue-138 107 7 by by ADP issue-138 107 8 creating create VERB issue-138 107 9 a a DET issue-138 107 10 new new ADJ issue-138 107 11 mainstream mainstream NOUN issue-138 107 12 biscuit biscuit NOUN issue-138 107 13 occasion occasion NOUN issue-138 107 14 . . PUNCT issue-138 108 1 today today NOUN issue-138 108 2 this this DET issue-138 108 3 biscuit biscuit NOUN issue-138 108 4 is be AUX issue-138 108 5 sold sell VERB issue-138 108 6 in in ADP issue-138 108 7 more more ADJ issue-138 108 8 than than ADP issue-138 108 9 50 50 NUM issue-138 108 10 countries country NOUN issue-138 108 11 in in ADP issue-138 108 12 such such ADJ issue-138 108 13 positioning positioning NOUN issue-138 108 14 ( ( PUNCT issue-138 108 15 mondelēz mondelēz PROPN issue-138 108 16 international international PROPN issue-138 108 17 , , PUNCT issue-138 108 18 2016c 2016c NUM issue-138 108 19 , , PUNCT issue-138 108 20 p. p. NOUN issue-138 108 21 1 1 NUM issue-138 108 22 ) ) PUNCT issue-138 108 23 . . PUNCT issue-138 109 1 and and CCONJ issue-138 109 2 in in ADP issue-138 109 3 2015 2015 NUM issue-138 109 4 belvita belvita NOUN issue-138 109 5 was be AUX issue-138 109 6 introduced introduce VERB issue-138 109 7 in in ADP issue-138 109 8 china china PROPN issue-138 109 9 as as ADP issue-138 109 10 the the DET issue-138 109 11 first first ADJ issue-138 109 12 breakfast breakfast NOUN issue-138 109 13 biscuit biscuit NOUN issue-138 109 14 ( ( PUNCT issue-138 109 15 mondelēz mondelēz PROPN issue-138 109 16 international international PROPN issue-138 109 17 , , PUNCT issue-138 109 18 2016c 2016c NUM issue-138 109 19 ) ) PUNCT issue-138 109 20 . . PUNCT issue-138 110 1 however however ADV issue-138 110 2 , , PUNCT issue-138 110 3 the the DET issue-138 110 4 positioning positioning NOUN issue-138 110 5 of of ADP issue-138 110 6 a a DET issue-138 110 7 product product NOUN issue-138 110 8 may may AUX issue-138 110 9 not not PART issue-138 110 10 always always ADV issue-138 110 11 be be AUX issue-138 110 12 appropriate appropriate ADJ issue-138 110 13 for for ADP issue-138 110 14 all all DET issue-138 110 15 countries country NOUN issue-138 110 16 where where SCONJ issue-138 110 17 the the DET issue-138 110 18 company company NOUN issue-138 110 19 is be AUX issue-138 110 20 represented represent VERB issue-138 110 21 . . PUNCT issue-138 111 1 for for ADP issue-138 111 2 instance instance NOUN issue-138 111 3 , , PUNCT issue-138 111 4 oreo oreo NOUN issue-138 111 5 is be AUX issue-138 111 6 famous famous ADJ issue-138 111 7 in in ADP issue-138 111 8 various various ADJ issue-138 111 9 countries country NOUN issue-138 111 10 with with ADP issue-138 111 11 its its PRON issue-138 111 12 twist twist NOUN issue-138 111 13 , , PUNCT issue-138 111 14 lick lick PROPN issue-138 111 15 , , PUNCT issue-138 111 16 dunk dunk NOUN issue-138 111 17 ritual ritual NOUN issue-138 111 18 . . PUNCT issue-138 112 1 but but CCONJ issue-138 112 2 in in ADP issue-138 112 3 different different ADJ issue-138 112 4 countries country NOUN issue-138 112 5 the the DET issue-138 112 6 oreo oreo ADJ issue-138 112 7 advertising advertising NOUN issue-138 112 8 campaign campaign NOUN issue-138 112 9 characters character NOUN issue-138 112 10 can can AUX issue-138 112 11 be be AUX issue-138 112 12 different different ADJ issue-138 112 13 , , PUNCT issue-138 112 14 for for ADP issue-138 112 15 example example NOUN issue-138 112 16 , , PUNCT issue-138 112 17 a a DET issue-138 112 18 boy boy NOUN issue-138 112 19 and and CCONJ issue-138 112 20 his his PRON issue-138 112 21 father father NOUN issue-138 112 22 , , PUNCT issue-138 112 23 a a DET issue-138 112 24 mother mother NOUN issue-138 112 25 and and CCONJ issue-138 112 26 her her PRON issue-138 112 27 son son NOUN issue-138 112 28 , , PUNCT issue-138 112 29 a a DET issue-138 112 30 boy boy NOUN issue-138 112 31 and and CCONJ issue-138 112 32 his his PRON issue-138 112 33 dog dog NOUN issue-138 112 34 , , PUNCT issue-138 112 35 and and CCONJ issue-138 112 36 other other ADJ issue-138 112 37 combinations combination NOUN issue-138 112 38 . . PUNCT issue-138 113 1 the the DET issue-138 113 2 advertising advertising NOUN issue-138 113 3 campaign campaign NOUN issue-138 113 4 prepared prepare VERB issue-138 113 5 by by ADP issue-138 113 6 mondelēz mondelēz PROPN issue-138 113 7 international international PROPN issue-138 113 8 is be AUX issue-138 113 9 tested test VERB issue-138 113 10 with with ADP issue-138 113 11 local local ADJ issue-138 113 12 consumers consumer NOUN issue-138 113 13 to to PART issue-138 113 14 see see VERB issue-138 113 15 what what PRON issue-138 113 16 resonates resonate VERB issue-138 113 17 best well ADV issue-138 113 18 before before ADP issue-138 113 19 starting start VERB issue-138 113 20 the the DET issue-138 113 21 campaign campaign NOUN issue-138 113 22 in in ADP issue-138 113 23 some some DET issue-138 113 24 country country NOUN issue-138 113 25 . . PUNCT issue-138 114 1 and and CCONJ issue-138 114 2 local local ADJ issue-138 114 3 employees employee NOUN issue-138 114 4 of of ADP issue-138 114 5 the the DET issue-138 114 6 company company NOUN issue-138 114 7 determine determine VERB issue-138 114 8 which which DET issue-138 114 9 variant variant ADJ issue-138 114 10 suits suit NOUN issue-138 114 11 best good ADJ issue-138 114 12 for for ADP issue-138 114 13 a a DET issue-138 114 14 particular particular ADJ issue-138 114 15 country country NOUN issue-138 114 16 . . PUNCT issue-138 115 1 thus thus ADV issue-138 115 2 , , PUNCT issue-138 115 3 the the DET issue-138 115 4 marketing marketing NOUN issue-138 115 5 mix mix NOUN issue-138 115 6 of of ADP issue-138 115 7 the the DET issue-138 115 8 company company NOUN issue-138 115 9 's 's PART issue-138 115 10 products product NOUN issue-138 115 11 corresponds correspond VERB issue-138 115 12 to to ADP issue-138 115 13 glocal glocal ADJ issue-138 115 14 ideas idea NOUN issue-138 115 15 , , PUNCT issue-138 115 16 confirming confirm VERB issue-138 115 17 the the DET issue-138 115 18 use use NOUN issue-138 115 19 of of ADP issue-138 115 20 glocal glocal ADJ issue-138 115 21 marketing marketing NOUN issue-138 115 22 by by ADP issue-138 115 23 mondelēz mondelēz PROPN issue-138 115 24 international international PROPN issue-138 115 25 . . PUNCT issue-138 116 1 4 4 X issue-138 116 2 . . X issue-138 116 3 conclusions conclusion NOUN issue-138 116 4 the the DET issue-138 116 5 purpose purpose NOUN issue-138 116 6 of of ADP issue-138 116 7 the the DET issue-138 116 8 research research NOUN issue-138 116 9 has have AUX issue-138 116 10 been be AUX issue-138 116 11 achieved achieve VERB issue-138 116 12 in in ADP issue-138 116 13 the the DET issue-138 116 14 paper paper NOUN issue-138 116 15 , , PUNCT issue-138 116 16 i.e. i.e. X issue-138 116 17 summing summing NOUN issue-138 116 18 - - PUNCT issue-138 116 19 up up NOUN issue-138 116 20 of of ADP issue-138 116 21 the the DET issue-138 116 22 theoretical theoretical ADJ issue-138 116 23 foundations foundation NOUN issue-138 116 24 of of ADP issue-138 116 25 glocal glocal ADJ issue-138 116 26 marketing marketing NOUN issue-138 116 27 and and CCONJ issue-138 116 28 the the DET issue-138 116 29 peculiarities peculiarity NOUN issue-138 116 30 of of ADP issue-138 116 31 display display NOUN issue-138 116 32 of of ADP issue-138 116 33 such such ADJ issue-138 116 34 marketing marketing NOUN issue-138 116 35 on on ADP issue-138 116 36 the the DET issue-138 116 37 example example NOUN issue-138 116 38 of of ADP issue-138 116 39 marketing marketing NOUN issue-138 116 40 mix mix NOUN issue-138 116 41 of of ADP issue-138 116 42 mondelēz mondelēz PROPN issue-138 116 43 international international PROPN issue-138 116 44 has have AUX issue-138 116 45 been be AUX issue-138 116 46 made make VERB issue-138 116 47 . . PUNCT issue-138 117 1 and and CCONJ issue-138 117 2 the the DET issue-138 117 3 following follow VERB issue-138 117 4 conclusions conclusion NOUN issue-138 117 5 have have AUX issue-138 117 6 been be AUX issue-138 117 7 drawn draw VERB issue-138 117 8 : : PUNCT issue-138 117 9 1 1 X issue-138 117 10 . . X issue-138 117 11 there there PRON issue-138 117 12 are be VERB issue-138 117 13 numerous numerous ADJ issue-138 117 14 differences difference NOUN issue-138 117 15 between between ADP issue-138 117 16 countries country NOUN issue-138 117 17 , , PUNCT issue-138 117 18 such such ADJ issue-138 117 19 as as ADP issue-138 117 20 : : PUNCT issue-138 117 21 social social ADJ issue-138 117 22 , , PUNCT issue-138 117 23 technological technological ADJ issue-138 117 24 , , PUNCT issue-138 117 25 economic economic ADJ issue-138 117 26 , , PUNCT issue-138 117 27 environmental environmental ADJ issue-138 117 28 , , PUNCT issue-138 117 29 political political ADJ issue-138 117 30 , , PUNCT issue-138 117 31 legal legal ADJ issue-138 117 32 and and CCONJ issue-138 117 33 ethical ethical ADJ issue-138 117 34 . . PUNCT issue-138 118 1 it it PRON issue-138 118 2 means mean VERB issue-138 118 3 that that SCONJ issue-138 118 4 marketing marketing NOUN issue-138 118 5 has have VERB issue-138 118 6 common common ADJ issue-138 118 7 and and CCONJ issue-138 118 8 distinctive distinctive ADJ issue-138 118 9 features feature NOUN issue-138 118 10 in in ADP issue-138 118 11 different different ADJ issue-138 118 12 countries country NOUN issue-138 118 13 . . PUNCT issue-138 119 1 the the DET issue-138 119 2 local local ADJ issue-138 119 3 aspects aspect NOUN issue-138 119 4 of of ADP issue-138 119 5 marketing marketing NOUN issue-138 119 6 activities activity NOUN issue-138 119 7 have have VERB issue-138 119 8 an an DET issue-138 119 9 impact impact NOUN issue-138 119 10 on on ADP issue-138 119 11 the the DET issue-138 119 12 determination determination NOUN issue-138 119 13 of of ADP issue-138 119 14 global global ADJ issue-138 119 15 marketing marketing NOUN issue-138 119 16 orientation orientation NOUN issue-138 119 17 of of ADP issue-138 119 18 a a DET issue-138 119 19 company company NOUN issue-138 119 20 . . PUNCT issue-138 120 1 at at ADP issue-138 120 2 the the DET issue-138 120 3 same same ADJ issue-138 120 4 time time NOUN issue-138 120 5 , , PUNCT issue-138 120 6 every every DET issue-138 120 7 global global ADJ issue-138 120 8 marketing marketing NOUN issue-138 120 9 problem problem NOUN issue-138 120 10 has have VERB issue-138 120 11 its its PRON issue-138 120 12 local local ADJ issue-138 120 13 display display NOUN issue-138 120 14 , , PUNCT issue-138 120 15 and and CCONJ issue-138 120 16 therefore therefore ADV issue-138 120 17 requires require VERB issue-138 120 18 a a DET issue-138 120 19 glocal glocal ADJ issue-138 120 20 approach approach NOUN issue-138 120 21 in in ADP issue-138 120 22 solving solve VERB issue-138 120 23 the the DET issue-138 120 24 problem problem NOUN issue-138 120 25 . . PUNCT issue-138 121 1 2 2 X issue-138 121 2 . . X issue-138 121 3 glocal glocal ADJ issue-138 121 4 marketing marketing NOUN issue-138 121 5 is be AUX issue-138 121 6 marketing market VERB issue-138 121 7 combining combine VERB issue-138 121 8 the the DET issue-138 121 9 advantages advantage NOUN issue-138 121 10 of of ADP issue-138 121 11 global global ADJ issue-138 121 12 and and CCONJ issue-138 121 13 local local ADJ issue-138 121 14 approaches approach NOUN issue-138 121 15 , , PUNCT issue-138 121 16 taking take VERB issue-138 121 17 into into ADP issue-138 121 18 account account NOUN issue-138 121 19 trends trend NOUN issue-138 121 20 and and CCONJ issue-138 121 21 changes change NOUN issue-138 121 22 in in ADP issue-138 121 23 the the DET issue-138 121 24 marketing marketing NOUN issue-138 121 25 environment environment NOUN issue-138 121 26 generated generate VERB issue-138 121 27 by by ADP issue-138 121 28 the the DET issue-138 121 29 dialectics dialectic NOUN issue-138 121 30 of of ADP issue-138 121 31 unity unity NOUN issue-138 121 32 and and CCONJ issue-138 121 33 struggle struggle NOUN issue-138 121 34 of of ADP issue-138 121 35 the the DET issue-138 121 36 global global ADJ issue-138 121 37 and and CCONJ issue-138 121 38 the the DET issue-138 121 39 local local ADJ issue-138 121 40 . . PUNCT issue-138 122 1 combining combine VERB issue-138 122 2 the the DET issue-138 122 3 ideas idea NOUN issue-138 122 4 of of ADP issue-138 122 5 global global ADJ issue-138 122 6 marketing marketing NOUN issue-138 122 7 and and CCONJ issue-138 122 8 local local ADJ issue-138 122 9 marketing marketing NOUN issue-138 122 10 allows allow VERB issue-138 122 11 allay allay VERB issue-138 122 12 or or CCONJ issue-138 122 13 even even ADV issue-138 122 14 completely completely ADV issue-138 122 15 avoid avoid VERB issue-138 122 16 the the DET issue-138 122 17 shortcomings shortcoming NOUN issue-138 122 18 occurring occur VERB issue-138 122 19 if if SCONJ issue-138 122 20 only only ADV issue-138 122 21 global global ADJ issue-138 122 22 or or CCONJ issue-138 122 23 only only ADV issue-138 122 24 local local ADJ issue-138 122 25 approach approach NOUN issue-138 122 26 is be AUX issue-138 122 27 used use VERB issue-138 122 28 . . PUNCT issue-138 123 1 3 3 X issue-138 123 2 . . X issue-138 123 3 the the DET issue-138 123 4 same same ADJ issue-138 123 5 products product NOUN issue-138 123 6 of of ADP issue-138 123 7 a a DET issue-138 123 8 company company NOUN issue-138 123 9 may may AUX issue-138 123 10 be be AUX issue-138 123 11 under under ADP issue-138 123 12 another another DET issue-138 123 13 trademarks trademark NOUN issue-138 123 14 , , PUNCT issue-138 123 15 have have VERB issue-138 123 16 a a DET issue-138 123 17 variety variety NOUN issue-138 123 18 of of ADP issue-138 123 19 flavours flavour NOUN issue-138 123 20 or or CCONJ issue-138 123 21 forms form NOUN issue-138 123 22 depending depend VERB issue-138 123 23 on on ADP issue-138 123 24 a a DET issue-138 123 25 country country NOUN issue-138 123 26 . . PUNCT issue-138 124 1 4 4 X issue-138 124 2 . . X issue-138 124 3 the the DET issue-138 124 4 product product NOUN issue-138 124 5 price price NOUN issue-138 124 6 correlates correlate VERB issue-138 124 7 with with ADP issue-138 124 8 inputs input NOUN issue-138 124 9 . . PUNCT issue-138 125 1 mondelēz mondelēz PROPN issue-138 125 2 international international PROPN issue-138 125 3 often often ADV issue-138 125 4 chooses choose VERB issue-138 125 5 the the DET issue-138 125 6 reduction reduction NOUN issue-138 125 7 of of ADP issue-138 125 8 its its PRON issue-138 125 9 product product NOUN issue-138 125 10 weight weight NOUN issue-138 125 11 rather rather ADV issue-138 125 12 than than ADP issue-138 125 13 the the DET issue-138 125 14 rise rise NOUN issue-138 125 15 of of ADP issue-138 125 16 product product NOUN issue-138 125 17 price price NOUN issue-138 125 18 . . PUNCT issue-138 126 1 5 5 X issue-138 126 2 . . X issue-138 126 3 mondelēz mondelēz PROPN issue-138 126 4 international international PROPN issue-138 126 5 sells sell VERB issue-138 126 6 its its PRON issue-138 126 7 products product NOUN issue-138 126 8 in in ADP issue-138 126 9 165 165 NUM issue-138 126 10 countries country NOUN issue-138 126 11 organized organize VERB issue-138 126 12 into into ADP issue-138 126 13 five five NUM issue-138 126 14 segments segment NOUN issue-138 126 15 . . PUNCT issue-138 127 1 each each DET issue-138 127 2 segment segment NOUN issue-138 127 3 has have VERB issue-138 127 4 its its PRON issue-138 127 5 own own ADJ issue-138 127 6 structure structure NOUN issue-138 127 7 of of ADP issue-138 127 8 product product NOUN issue-138 127 9 consumption consumption NOUN issue-138 127 10 and and CCONJ issue-138 127 11 other other ADJ issue-138 127 12 peculiarities peculiarity NOUN issue-138 127 13 . . PUNCT issue-138 128 1 6 6 X issue-138 128 2 . . X issue-138 128 3 the the DET issue-138 128 4 product product NOUN issue-138 128 5 promotion promotion NOUN issue-138 128 6 depends depend VERB issue-138 128 7 on on ADP issue-138 128 8 the the DET issue-138 128 9 features feature NOUN issue-138 128 10 of of ADP issue-138 128 11 a a DET issue-138 128 12 product product NOUN issue-138 128 13 . . PUNCT issue-138 129 1 the the DET issue-138 129 2 positioning positioning NOUN issue-138 129 3 of of ADP issue-138 129 4 a a DET issue-138 129 5 product product NOUN issue-138 129 6 may may AUX issue-138 129 7 not not PART issue-138 129 8 differ differ VERB issue-138 129 9 in in ADP issue-138 129 10 different different ADJ issue-138 129 11 countries country NOUN issue-138 129 12 , , PUNCT issue-138 129 13 but but CCONJ issue-138 129 14 advertising advertising NOUN issue-138 129 15 may may AUX issue-138 129 16 be be AUX issue-138 129 17 altered alter VERB issue-138 129 18 depending depend VERB issue-138 129 19 on on ADP issue-138 129 20 the the DET issue-138 129 21 market market NOUN issue-138 129 22 if if SCONJ issue-138 129 23 needed need VERB issue-138 129 24 . . PUNCT issue-138 130 1 7 7 X issue-138 130 2 . . X issue-138 130 3 the the DET issue-138 130 4 analysis analysis NOUN issue-138 130 5 of of ADP issue-138 130 6 different different ADJ issue-138 130 7 sources source NOUN issue-138 130 8 of of ADP issue-138 130 9 information information NOUN issue-138 130 10 as as ADV issue-138 130 11 well well ADV issue-138 130 12 as as ADP issue-138 130 13 the the DET issue-138 130 14 research research NOUN issue-138 130 15 of of ADP issue-138 130 16 marketing marketing NOUN issue-138 130 17 mix mix NOUN issue-138 130 18 confirms confirm VERB issue-138 130 19 with with ADP issue-138 130 20 specific specific ADJ issue-138 130 21 examples example NOUN issue-138 130 22 that that PRON issue-138 130 23 mondelēz mondelēz PROPN issue-138 130 24 international international PROPN issue-138 130 25 uses use VERB issue-138 130 26 glocal glocal ADJ issue-138 130 27 marketing marketing NOUN issue-138 130 28 . . PUNCT issue-138 131 1 8 8 X issue-138 131 2 . . PUNCT issue-138 132 1 the the DET issue-138 132 2 prospects prospect NOUN issue-138 132 3 for for ADP issue-138 132 4 further further ADJ issue-138 132 5 researches research NOUN issue-138 132 6 in in ADP issue-138 132 7 the the DET issue-138 132 8 field field NOUN issue-138 132 9 of of ADP issue-138 132 10 glocal glocal ADJ issue-138 132 11 marketing marketing NOUN issue-138 132 12 cover cover NOUN issue-138 132 13 theoretical theoretical ADJ issue-138 132 14 and and CCONJ issue-138 132 15 practical practical ADJ issue-138 132 16 aspects aspect NOUN issue-138 132 17 of of ADP issue-138 132 18 the the DET issue-138 132 19 issue issue NOUN issue-138 132 20 , , PUNCT issue-138 132 21 because because SCONJ issue-138 132 22 glocal glocal ADJ issue-138 132 23 marketing marketing NOUN issue-138 132 24 is be AUX issue-138 132 25 used use VERB issue-138 132 26 not not PART issue-138 132 27 only only ADV issue-138 132 28 by by ADP issue-138 132 29 companies company NOUN issue-138 132 30 that that PRON issue-138 132 31 say say VERB issue-138 132 32 openly openly ADV issue-138 132 33 about about ADP issue-138 132 34 their their PRON issue-138 132 35 use use NOUN issue-138 132 36 of of ADP issue-138 132 37 glocal glocal ADJ issue-138 132 38 approach approach NOUN issue-138 132 39 . . PUNCT issue-138 133 1 this this DET issue-138 133 2 type type NOUN issue-138 133 3 of of ADP issue-138 133 4 marketing marketing NOUN issue-138 133 5 is be AUX issue-138 133 6 also also ADV issue-138 133 7 typical typical ADJ issue-138 133 8 of of ADP issue-138 133 9 companies company NOUN issue-138 133 10 using use VERB issue-138 133 11 the the DET issue-138 133 12 global global ADJ issue-138 133 13 basis basis NOUN issue-138 133 14 for for ADP issue-138 133 15 their their PRON issue-138 133 16 activities activity NOUN issue-138 133 17 and and CCONJ issue-138 133 18 applying apply VERB issue-138 133 19 the the DET issue-138 133 20 necessary necessary ADJ issue-138 133 21 adaptations adaptation NOUN issue-138 133 22 in in ADP issue-138 133 23 marketing marketing NOUN issue-138 133 24 according accord VERB issue-138 133 25 to to ADP issue-138 133 26 peculiarities peculiarity NOUN issue-138 133 27 of of ADP issue-138 133 28 a a DET issue-138 133 29 country country NOUN issue-138 133 30 . . PUNCT issue-138 134 1 the the DET issue-138 134 2 further further ADJ issue-138 134 3 research research NOUN issue-138 134 4 of of ADP issue-138 134 5 glocal glocal ADJ issue-138 134 6 marketing marketing NOUN issue-138 134 7 is be AUX issue-138 134 8 called call VERB issue-138 134 9 upon upon SCONJ issue-138 134 10 to to PART issue-138 134 11 find find VERB issue-138 134 12 the the DET issue-138 134 13 most most ADV issue-138 134 14 optimal optimal ADJ issue-138 134 15 ratio ratio NOUN issue-138 134 16 of of ADP issue-138 134 17 the the DET issue-138 134 18 global global ADJ issue-138 134 19 and and CCONJ issue-138 134 20 the the DET issue-138 134 21 local local ADJ issue-138 134 22 in in ADP issue-138 134 23 glocal glocal ADJ issue-138 134 24 marketing marketing NOUN issue-138 134 25 approach approach NOUN issue-138 134 26 . . PUNCT issue-138 135 1 in in ADP issue-138 135 2 its its PRON issue-138 135 3 turn turn NOUN issue-138 135 4 , , PUNCT issue-138 135 5 it it PRON issue-138 135 6 will will AUX issue-138 135 7 allow allow VERB issue-138 135 8 to to PART issue-138 135 9 determine determine VERB issue-138 135 10 the the DET issue-138 135 11 most most ADV issue-138 135 12 optimal optimal ADJ issue-138 135 13 strategy strategy NOUN issue-138 135 14 of of ADP issue-138 135 15 the the DET issue-138 135 16 reduction reduction NOUN issue-138 135 17 of of ADP issue-138 135 18 costs cost NOUN issue-138 135 19 and and CCONJ issue-138 135 20 the the DET issue-138 135 21 increase increase NOUN issue-138 135 22 of of ADP issue-138 135 23 revenues revenue NOUN issue-138 135 24 , , PUNCT issue-138 135 25 while while SCONJ issue-138 135 26 meeting meet VERB issue-138 135 27 the the DET issue-138 135 28 needs need NOUN issue-138 135 29 of of ADP issue-138 135 30 local local ADJ issue-138 135 31 consumers consumer NOUN issue-138 135 32 in in ADP issue-138 135 33 different different ADJ issue-138 135 34 countries country NOUN issue-138 135 35 . . PUNCT issue-138 136 1 references reference NOUN issue-138 136 2 alexander alexander PROPN issue-138 136 3 , , PUNCT issue-138 136 4 d. d. PROPN issue-138 136 5 ( ( PUNCT issue-138 136 6 2013 2013 NUM issue-138 136 7 , , PUNCT issue-138 136 8 june june PROPN issue-138 136 9 06 06 NUM issue-138 136 10 ) ) PUNCT issue-138 136 11 . . PUNCT issue-138 137 1 big big ADJ issue-138 137 2 in in ADP issue-138 137 3 china china PROPN issue-138 137 4 : : PUNCT issue-138 137 5 jumbo jumbo ADJ issue-138 137 6 shrimp shrimp NOUN issue-138 137 7 pizza pizza NOUN issue-138 137 8 and and CCONJ issue-138 137 9 green green ADJ issue-138 137 10 tea tea NOUN issue-138 137 11 oreos oreos PROPN issue-138 137 12 . . PUNCT issue-138 138 1 empower empower PROPN issue-138 138 2 network network PROPN issue-138 138 3 . . PUNCT issue-138 139 1 retrieved retrieve VERB issue-138 139 2 from from ADP issue-138 139 3 : : PUNCT issue-138 139 4 http://donaldalexander.empowernetwork.com/blog/big-in-china-jumbo-shrimp-pizza-andgreen-tea-oreos http://donaldalexander.empowernetwork.com/blog/big-in-china-jumbo-shrimp-pizza-andgreen-tea-oreos PROPN issue-138 139 5 bbc bbc PROPN issue-138 139 6 news news NOUN issue-138 139 7 . . PUNCT issue-138 140 1 ( ( PUNCT issue-138 140 2 2016 2016 NUM issue-138 140 3 , , PUNCT issue-138 140 4 8 8 NUM issue-138 140 5 november november NUM issue-138 140 6 ) ) PUNCT issue-138 140 7 . . PUNCT issue-138 141 1 toblerone toblerone NOUN issue-138 141 2 triangle triangle NOUN issue-138 141 3 change change NOUN issue-138 141 4 upsets upset VERB issue-138 141 5 fans fan NOUN issue-138 141 6 . . PUNCT issue-138 142 1 bbc bbc PROPN issue-138 142 2 news news PROPN issue-138 142 3 . . PUNCT issue-138 143 1 retrieved retrieve VERB issue-138 143 2 from from ADP issue-138 143 3 : : PUNCT issue-138 143 4 http://www.bbc.com/news/uk-37904703 http://www.bbc.com/news/uk-37904703 NUM issue-138 143 5 clearing clear VERB issue-138 143 6 customs custom NOUN issue-138 143 7 . . PUNCT issue-138 144 1 ( ( PUNCT issue-138 144 2 2012 2012 NUM issue-138 144 3 , , PUNCT issue-138 144 4 may may AUX issue-138 144 5 26 26 NUM issue-138 144 6 ) ) PUNCT issue-138 144 7 . . PUNCT issue-138 145 1 grilled grill VERB issue-138 145 2 - - PUNCT issue-138 145 3 corn corn NOUN issue-138 145 4 kitkats kitkats PROPN issue-138 145 5 and and CCONJ issue-138 145 6 other other ADJ issue-138 145 7 worldly worldly ADJ issue-138 145 8 cuisine cuisine NOUN issue-138 145 9 . . PUNCT issue-138 146 1 clearing clear VERB issue-138 146 2 customs custom NOUN issue-138 146 3 . . PUNCT issue-138 147 1 retrieved retrieve VERB issue-138 147 2 from from ADP issue-138 147 3 : : PUNCT issue-138 147 4 http://clearingcustoms.net/tag/glocalization http://clearingcustoms.net/tag/glocalization NOUN issue-138 147 5 dacko dacko NOUN issue-138 147 6 , , PUNCT issue-138 147 7 s.g s.g PROPN issue-138 147 8 . . PROPN issue-138 147 9 ( ( PUNCT issue-138 147 10 2008 2008 NUM issue-138 147 11 ) ) PUNCT issue-138 147 12 . . PUNCT issue-138 148 1 the the DET issue-138 148 2 advanced advanced ADJ issue-138 148 3 dictionary dictionary NOUN issue-138 148 4 of of ADP issue-138 148 5 marketing marketing NOUN issue-138 148 6 : : PUNCT issue-138 148 7 putting put VERB issue-138 148 8 theory theory NOUN issue-138 148 9 to to AUX issue-138 148 10 use use VERB issue-138 148 11 . . PUNCT issue-138 149 1 ny ny PROPN issue-138 149 2 : : PUNCT issue-138 149 3 oxford oxford PROPN issue-138 149 4 university university PROPN issue-138 149 5 press press NOUN issue-138 149 6 , , PUNCT issue-138 149 7 601 601 NUM issue-138 149 8 p. p. PROPN issue-138 149 9 ferrante ferrante PROPN issue-138 149 10 , , PUNCT issue-138 149 11 j. j. PROPN issue-138 149 12 ( ( PUNCT issue-138 149 13 2015 2015 NUM issue-138 149 14 ) ) PUNCT issue-138 149 15 . . PUNCT issue-138 150 1 sociology sociology NOUN issue-138 150 2 : : PUNCT issue-138 150 3 a a DET issue-138 150 4 global global ADJ issue-138 150 5 perspective perspective NOUN issue-138 150 6 ( ( PUNCT issue-138 150 7 9th 9th ADJ issue-138 150 8 ed ed NOUN issue-138 150 9 . . PUNCT issue-138 150 10 ) ) PUNCT issue-138 150 11 . . PUNCT issue-138 151 1 stamford stamford PROPN issue-138 151 2 : : PUNCT issue-138 151 3 cengage cengage PROPN issue-138 151 4 learning learning PROPN issue-138 151 5 , , PUNCT issue-138 151 6 413 413 NUM issue-138 151 7 p. p. PROPN issue-138 151 8 goudreau goudreau PROPN issue-138 151 9 , , PUNCT issue-138 151 10 j. j. PROPN issue-138 151 11 ( ( PUNCT issue-138 151 12 2013 2013 NUM issue-138 151 13 , , PUNCT issue-138 151 14 mar mar PROPN issue-138 151 15 27 27 NUM issue-138 151 16 ) ) PUNCT issue-138 151 17 . . PUNCT issue-138 152 1 the the DET issue-138 152 2 cookie cookie NOUN issue-138 152 3 crumbles crumble NOUN issue-138 152 4 : : PUNCT issue-138 152 5 can can AUX issue-138 152 6 mondelez mondelez AUX issue-138 152 7 find find VERB issue-138 152 8 its its PRON issue-138 152 9 mojo mojo NOUN issue-138 152 10 ? ? PUNCT issue-138 153 1 forbes forbes PROPN issue-138 153 2 . . PROPN issue-138 153 3 retrieved retrieve VERB issue-138 153 4 from from ADP issue-138 153 5 : : PUNCT issue-138 153 6 http://www.forbes.com/sites/jennagoudreau/2013/03/27/the-cookie-crumbles-can-mondelez-find-itsmojo/#745a23d533c0 http://www.forbes.com/sites/jennagoudreau/2013/03/27/the-cookie-crumbles-can-mondelez-find-itsmojo/#745a23d533c0 PROPN issue-138 153 7 baltic baltic ADJ issue-138 153 8 journal journal PROPN issue-138 153 9 of of ADP issue-138 153 10 economic economic ADJ issue-138 153 11 studies study NOUN issue-138 153 12 14 14 NUM issue-138 153 13 vol vol NOUN issue-138 153 14 . . PROPN issue-138 154 1 2 2 NUM issue-138 154 2 , , PUNCT issue-138 154 3 no no INTJ issue-138 154 4 . . NOUN issue-138 154 5 5 5 NUM issue-138 154 6 , , PUNCT issue-138 154 7 2016 2016 NUM issue-138 154 8 khosla khosla PROPN issue-138 154 9 , , PUNCT issue-138 154 10 s. s. PROPN issue-138 154 11 , , PUNCT issue-138 154 12 & & CCONJ issue-138 154 13 sawhney sawhney PROPN issue-138 154 14 , , PUNCT issue-138 154 15 m. m. NOUN issue-138 154 16 ( ( PUNCT issue-138 154 17 2013 2013 NUM issue-138 154 18 ) ) PUNCT issue-138 154 19 . . PUNCT issue-138 155 1 blank blank ADJ issue-138 155 2 checks check NOUN issue-138 155 3 : : PUNCT issue-138 155 4 unleashing unleash VERB issue-138 155 5 the the DET issue-138 155 6 potential potential NOUN issue-138 155 7 of of ADP issue-138 155 8 people people NOUN issue-138 155 9 and and CCONJ issue-138 155 10 businesses business NOUN issue-138 155 11 . . PUNCT issue-138 156 1 m m PROPN issue-138 156 2 - - NOUN issue-138 156 3 prize prize NOUN issue-138 156 4 . . PUNCT issue-138 157 1 retrieved retrieve VERB issue-138 157 2 from from ADP issue-138 157 3 : : PUNCT issue-138 157 4 http://www.mixprize.org/hack/blank-checks-unleashing-potential-people-andbusinesses?challenge=161 http://www.mixprize.org/hack/blank-checks-unleashing-potential-people-andbusinesses?challenge=161 ADJ issue-138 157 5 kraft kraft NOUN issue-138 157 6 foods food NOUN issue-138 157 7 . . PUNCT issue-138 158 1 ( ( PUNCT issue-138 158 2 2010 2010 NUM issue-138 158 3 ) ) PUNCT issue-138 158 4 . . PUNCT issue-138 159 1 2010 2010 NUM issue-138 159 2 annual annual ADJ issue-138 159 3 report report NOUN issue-138 159 4 of of ADP issue-138 159 5 kraft kraft PROPN issue-138 159 6 foods foods PROPN issue-138 159 7 inc inc PROPN issue-138 159 8 . . PROPN issue-138 159 9 form form PROPN issue-138 159 10 8 8 NUM issue-138 159 11 - - PUNCT issue-138 159 12 k. k. NOUN issue-138 159 13 retrieved retrieve VERB issue-138 159 14 from from ADP issue-138 159 15 : : PUNCT issue-138 159 16 http://ir.mondelezinternational.com/secfiling.cfm?filingid=1193125-10-210222&cik=1103982 http://ir.mondelezinternational.com/secfiling.cfm?filingid=1193125-10-210222&cik=1103982 NOUN issue-138 159 17 kraft kraft NOUN issue-138 159 18 foods food NOUN issue-138 159 19 . . PUNCT issue-138 160 1 ( ( PUNCT issue-138 160 2 2012 2012 NUM issue-138 160 3 ) ) PUNCT issue-138 160 4 . . PUNCT issue-138 161 1 2012 2012 NUM issue-138 161 2 annual annual ADJ issue-138 161 3 report report NOUN issue-138 161 4 of of ADP issue-138 161 5 kraft kraft PROPN issue-138 161 6 foods foods PROPN issue-138 161 7 inc inc PROPN issue-138 161 8 . . PROPN issue-138 161 9 form form PROPN issue-138 161 10 8 8 NUM issue-138 161 11 - - PUNCT issue-138 161 12 k. k. NOUN issue-138 161 13 retrieved retrieve VERB issue-138 161 14 from from ADP issue-138 161 15 : : PUNCT issue-138 161 16 http://ir.mondelezinternational.com/secfiling.cfm?filingid=1193125-12-382930&cik=1103982 http://ir.mondelezinternational.com/secfiling.cfm?filingid=1193125-12-382930&cik=1103982 NOUN issue-138 161 17 mirae mirae PROPN issue-138 161 18 asset asset NOUN issue-138 161 19 global global ADJ issue-138 161 20 investments investment NOUN issue-138 161 21 . . PUNCT issue-138 162 1 ( ( PUNCT issue-138 162 2 2014 2014 NUM issue-138 162 3 , , PUNCT issue-138 162 4 q1 q1 PROPN issue-138 162 5 ) ) PUNCT issue-138 162 6 . . PUNCT issue-138 163 1 globalization globalization NOUN issue-138 163 2 and and CCONJ issue-138 163 3 glocalization glocalization NOUN issue-138 163 4 : : PUNCT issue-138 163 5 special special ADJ issue-138 163 6 interview interview NOUN issue-138 163 7 with with ADP issue-138 163 8 philip philip PROPN issue-138 163 9 kotler kotler PROPN issue-138 163 10 . . PUNCT issue-138 164 1 emerging emerge VERB issue-138 164 2 markets market NOUN issue-138 164 3 insight insight NOUN issue-138 164 4 . . PUNCT issue-138 165 1 mirae mirae NOUN issue-138 165 2 asset asset NOUN issue-138 165 3 global global ADJ issue-138 165 4 investments investment NOUN issue-138 165 5 , , PUNCT issue-138 165 6 4 4 NUM issue-138 165 7 - - SYM issue-138 165 8 7 7 NUM issue-138 165 9 . . PUNCT issue-138 165 10 mondelēz mondelēz PROPN issue-138 165 11 international international PROPN issue-138 165 12 . . PUNCT issue-138 166 1 ( ( PUNCT issue-138 166 2 2016a 2016a NUM issue-138 166 3 ) ) PUNCT issue-138 166 4 . . PUNCT issue-138 167 1 2015 2015 NUM issue-138 167 2 annual annual ADJ issue-138 167 3 report report NOUN issue-138 167 4 of of ADP issue-138 167 5 mondelēz mondelēz PROPN issue-138 167 6 international international PROPN issue-138 167 7 . . PUNCT issue-138 168 1 form form NOUN issue-138 168 2 10 10 NUM issue-138 168 3 - - PUNCT issue-138 168 4 k. k. NOUN issue-138 168 5 retrieved retrieve VERB issue-138 168 6 from from ADP issue-138 168 7 : : PUNCT issue-138 168 8 http://ir.mondelezinternational.com/secfiling.cfm?filingid=1193125-16-469394&cik=1103982 http://ir.mondelezinternational.com/secfiling.cfm?filingid=1193125-16-469394&cik=1103982 PROPN issue-138 168 9 mondelēz mondelēz PROPN issue-138 168 10 international international PROPN issue-138 168 11 . . PUNCT issue-138 169 1 ( ( PUNCT issue-138 169 2 2016b 2016b NUM issue-138 169 3 ) ) PUNCT issue-138 169 4 . . PUNCT issue-138 170 1 barni barni PROPN issue-138 170 2 . . PUNCT issue-138 171 1 2016 2016 NUM issue-138 171 2 fact fact NOUN issue-138 171 3 sheet sheet NOUN issue-138 171 4 . . PUNCT issue-138 171 5 retrieved retrieve VERB issue-138 171 6 from from ADP issue-138 171 7 : : PUNCT issue-138 171 8 http://www.mondelezinternational http://www.mondelezinternational ADJ issue-138 171 9 . . PUNCT issue-138 172 1 com/~/media com/~/media PROPN issue-138 172 2 / / SYM issue-138 172 3 mondelezcorporate mondelezcorporate NOUN issue-138 172 4 / / SYM issue-138 172 5 uploads upload NOUN issue-138 172 6 / / SYM issue-138 172 7 downloads download NOUN issue-138 172 8 / / SYM issue-138 172 9 barni_fact_sheet.pdf barni_fact_sheet.pdf PROPN issue-138 172 10 mondelēz mondelēz PROPN issue-138 172 11 international international PROPN issue-138 172 12 . . PUNCT issue-138 173 1 ( ( PUNCT issue-138 173 2 2016c 2016c NUM issue-138 173 3 ) ) PUNCT issue-138 173 4 . . PUNCT issue-138 174 1 belvita belvita NOUN issue-138 174 2 . . PUNCT issue-138 175 1 2016 2016 NUM issue-138 175 2 fact fact NOUN issue-138 175 3 sheet sheet NOUN issue-138 175 4 . . PUNCT issue-138 175 5 retrieved retrieve VERB issue-138 175 6 from from ADP issue-138 175 7 http://www.mondelezinternational http://www.mondelezinternational ADJ issue-138 175 8 . . PUNCT issue-138 176 1 com/~/media com/~/media PROPN issue-138 176 2 / / SYM issue-138 176 3 mondelezcorporate mondelezcorporate NOUN issue-138 176 4 / / SYM issue-138 176 5 uploads upload NOUN issue-138 176 6 / / SYM issue-138 176 7 downloads download NOUN issue-138 176 8 / / SYM issue-138 176 9 belvita_fact_sheet.pdf belvita_fact_sheet.pdf PROPN issue-138 176 10 mondelēz mondelēz PROPN issue-138 176 11 international international PROPN issue-138 176 12 . . PUNCT issue-138 177 1 ( ( PUNCT issue-138 177 2 2016d 2016d NUM issue-138 177 3 ) ) PUNCT issue-138 177 4 . . PUNCT issue-138 178 1 nashi nashi PROPN issue-138 178 2 brendy brendy PROPN issue-138 178 3 . . PUNCT issue-138 179 1 retrieved retrieve VERB issue-138 179 2 from from ADP issue-138 179 3 : : PUNCT issue-138 179 4 http://ua.mondelezinternational.com/brandfamily http://ua.mondelezinternational.com/brandfamily ADV issue-138 179 5 mondelēz mondelēz PROPN issue-138 179 6 international international PROPN issue-138 179 7 . . PUNCT issue-138 180 1 ( ( PUNCT issue-138 180 2 2016e 2016e NUM issue-138 180 3 ) ) PUNCT issue-138 180 4 . . PUNCT issue-138 181 1 research research NOUN issue-138 181 2 , , PUNCT issue-138 181 3 development development NOUN issue-138 181 4 & & CCONJ issue-138 181 5 quality quality NOUN issue-138 181 6 . . PUNCT issue-138 182 1 2016 2016 NUM issue-138 182 2 fact fact NOUN issue-138 182 3 sheet sheet NOUN issue-138 182 4 . . PUNCT issue-138 183 1 retrieved retrieve VERB issue-138 183 2 from from ADP issue-138 183 3 : : PUNCT issue-138 183 4 http://www.mondelezinternational.com/~/media/mondelezcorporate/uploads/downloads/rdq_fact_sheet.pdf http://www.mondelezinternational.com/~/media/mondelezcorporate/uploads/downloads/rdq_fact_sheet.pdf PROPN issue-138 183 5 mondelēz mondelēz PROPN issue-138 183 6 international international PROPN issue-138 183 7 . . PUNCT issue-138 184 1 ( ( PUNCT issue-138 184 2 2016f 2016f NUM issue-138 184 3 ) ) PUNCT issue-138 184 4 . . PUNCT issue-138 185 1 tang tang PROPN issue-138 185 2 . . PUNCT issue-138 186 1 2016 2016 NUM issue-138 186 2 fact fact NOUN issue-138 186 3 sheet sheet NOUN issue-138 186 4 . . PUNCT issue-138 186 5 retrieved retrieve VERB issue-138 186 6 from from ADP issue-138 186 7 : : PUNCT issue-138 186 8 http://www.mondelezinternational.com/ http://www.mondelezinternational.com/ NOUN issue-138 186 9 ~/media ~/media PROPN issue-138 186 10 / / SYM issue-138 186 11 mondelezcorporate mondelezcorporate ADJ issue-138 186 12 / / SYM issue-138 186 13 uploads upload NOUN issue-138 186 14 / / SYM issue-138 186 15 downloads download NOUN issue-138 186 16 / / SYM issue-138 186 17 tang_fact_sheet.pdf tang_fact_sheet.pdf PROPN issue-138 186 18 pringle pringle PROPN issue-138 186 19 , , PUNCT issue-138 186 20 a. a. NOUN issue-138 186 21 ( ( PUNCT issue-138 186 22 2013 2013 NUM issue-138 186 23 , , PUNCT issue-138 186 24 april april PROPN issue-138 186 25 24 24 NUM issue-138 186 26 ) ) PUNCT issue-138 186 27 . . PUNCT issue-138 187 1 the the DET issue-138 187 2 woman woman NOUN issue-138 187 3 behind behind ADP issue-138 187 4 mondelez mondelez PROPN issue-138 187 5 . . PUNCT issue-138 188 1 medill medill NOUN issue-138 188 2 reports report NOUN issue-138 188 3 . . PUNCT issue-138 189 1 retrieved retrieve VERB issue-138 189 2 from from ADP issue-138 189 3 : : PUNCT issue-138 189 4 http://newsarchive.medill.northwestern.edu/chicago/news-220468.html http://newsarchive.medill.northwestern.edu/chicago/news-220468.html PROPN issue-138 189 5 ramakrishnan ramakrishnan NOUN issue-138 189 6 , , PUNCT issue-138 189 7 u. u. PROPN issue-138 189 8 ( ( PUNCT issue-138 189 9 2015 2015 NUM issue-138 189 10 ) ) PUNCT issue-138 189 11 . . PUNCT issue-138 190 1 marketing marketing NOUN issue-138 190 2 for for ADP issue-138 190 3 a a DET issue-138 190 4 greener green ADJ issue-138 190 5 world world NOUN issue-138 190 6 . . PUNCT issue-138 191 1 hispanic hispanic ADJ issue-138 191 2 executive executive NOUN issue-138 191 3 . . PUNCT issue-138 192 1 retrieved retrieve VERB issue-138 192 2 from from ADP issue-138 192 3 : : PUNCT issue-138 192 4 http://hispanicexecutive.com/2015/mondelez http://hispanicexecutive.com/2015/mondelez INTJ issue-138 192 5 silverstein silverstein ADJ issue-138 192 6 , , PUNCT issue-138 192 7 m.j m.j PROPN issue-138 192 8 . . PROPN issue-138 192 9 , , PUNCT issue-138 192 10 singhi singhi PROPN issue-138 192 11 , , PUNCT issue-138 192 12 a. a. PROPN issue-138 192 13 , , PUNCT issue-138 192 14 liao liao PROPN issue-138 192 15 , , PUNCT issue-138 192 16 c. c. PROPN issue-138 192 17 , , PUNCT issue-138 192 18 & & CCONJ issue-138 192 19 michael michael PROPN issue-138 192 20 , , PUNCT issue-138 192 21 d. d. PROPN issue-138 192 22 ( ( PUNCT issue-138 192 23 2012 2012 NUM issue-138 192 24 ) ) PUNCT issue-138 192 25 . . PUNCT issue-138 193 1 the the DET issue-138 193 2 $ $ SYM issue-138 193 3 10 10 NUM issue-138 193 4 trillion trillion NUM issue-138 193 5 prize prize NOUN issue-138 193 6 : : PUNCT issue-138 193 7 captivating captivate VERB issue-138 193 8 the the DET issue-138 193 9 newly newly ADV issue-138 193 10 affluent affluent ADJ issue-138 193 11 in in ADP issue-138 193 12 china china PROPN issue-138 193 13 and and CCONJ issue-138 193 14 india india PROPN issue-138 193 15 . . PUNCT issue-138 193 16 boston boston PROPN issue-138 193 17 : : PUNCT issue-138 193 18 harvard harvard PROPN issue-138 193 19 business business PROPN issue-138 193 20 review review PROPN issue-138 193 21 press press NOUN issue-138 193 22 , , PUNCT issue-138 193 23 314 314 NUM issue-138 193 24 p. p. NOUN issue-138 193 25 singapore singapore PROPN issue-138 193 26 management management PROPN issue-138 193 27 university university PROPN issue-138 193 28 . . PUNCT issue-138 194 1 ( ( PUNCT issue-138 194 2 2013 2013 NUM issue-138 194 3 , , PUNCT issue-138 194 4 26 26 NUM issue-138 194 5 jun jun PROPN issue-138 194 6 ) ) PUNCT issue-138 194 7 . . PUNCT issue-138 195 1 glocal glocal ADJ issue-138 195 2 warming warming NOUN issue-138 195 3 . . PUNCT issue-138 196 1 singapore singapore PROPN issue-138 196 2 management management PROPN issue-138 196 3 university university PROPN issue-138 196 4 . . PUNCT issue-138 197 1 retrieved retrieve VERB issue-138 197 2 from from ADP issue-138 197 3 : : PUNCT issue-138 197 4 http://www.smu.edu.sg/perspectives/2013/06/26/glocal-warming http://www.smu.edu.sg/perspectives/2013/06/26/glocal-warme VERB issue-138 197 5 the the DET issue-138 197 6 philippine philippine ADJ issue-138 197 7 beat beat NOUN issue-138 197 8 . . PUNCT issue-138 198 1 ( ( PUNCT issue-138 198 2 2015 2015 NUM issue-138 198 3 , , PUNCT issue-138 198 4 may may AUX issue-138 198 5 14 14 NUM issue-138 198 6 ) ) PUNCT issue-138 198 7 . . PUNCT issue-138 199 1 mondelez mondelez VERB issue-138 199 2 philippines philippine NOUN issue-138 199 3 ‘ ' PUNCT issue-138 199 4 glocalizes glocalize NOUN issue-138 199 5 ’ ' PUNCT issue-138 199 6 products product NOUN issue-138 199 7 to to PART issue-138 199 8 bring bring VERB issue-138 199 9 delicious delicious ADJ issue-138 199 10 moments moment NOUN issue-138 199 11 of of ADP issue-138 199 12 joy joy NOUN issue-138 199 13 . . PUNCT issue-138 200 1 the the DET issue-138 200 2 philippine philippine PROPN issue-138 200 3 beat beat NOUN issue-138 200 4 . . PUNCT issue-138 201 1 retrieved retrieve VERB issue-138 201 2 from from ADP issue-138 201 3 : : PUNCT issue-138 201 4 http://philippinebeat.com/2015/05/mondelez-philippines-glocalizesproducts-to-bring-delicious-moments-of-joy http://philippinebeat.com/2015/05/mondelez-philippines-glocalizesproducts-to-bring-delicious-moments-of-joy NOUN issue-138 201 5 yale yale PROPN issue-138 201 6 school school PROPN issue-138 201 7 of of ADP issue-138 201 8 management management NOUN issue-138 201 9 . . PUNCT issue-138 202 1 ( ( PUNCT issue-138 202 2 2014 2014 NUM issue-138 202 3 , , PUNCT issue-138 202 4 may may AUX issue-138 202 5 1 1 NUM issue-138 202 6 ) ) PUNCT issue-138 202 7 . . PUNCT issue-138 203 1 mondelēz mondelēz PROPN issue-138 203 2 international international PROPN issue-138 203 3 ceo ceo PROPN issue-138 203 4 irene irene PROPN issue-138 203 5 rosenfeld rosenfeld PROPN issue-138 203 6 on on ADP issue-138 203 7 strategy strategy NOUN issue-138 203 8 in in ADP issue-138 203 9 the the DET issue-138 203 10 global global ADJ issue-138 203 11 snack snack NOUN issue-138 203 12 market market NOUN issue-138 203 13 . . PUNCT issue-138 204 1 yale yale PROPN issue-138 204 2 school school PROPN issue-138 204 3 of of ADP issue-138 204 4 management management NOUN issue-138 204 5 . . PUNCT issue-138 205 1 retrieved retrieve VERB issue-138 205 2 from from ADP issue-138 205 3 : : PUNCT issue-138 205 4 http://som.yale.edu/news/2014/05/ http://som.yale.edu/news/2014/05/ PROPN issue-138 205 5 mondel%c4%93z mondel%c4%93z PROPN issue-138 205 6 - - PUNCT issue-138 205 7 international international ADJ issue-138 205 8 - - PUNCT issue-138 205 9 ceo ceo NOUN issue-138 205 10 - - PUNCT issue-138 205 11 irene irene ADJ issue-138 205 12 - - PUNCT issue-138 205 13 rosenfeld rosenfeld NOUN issue-138 205 14 - - PUNCT issue-138 205 15 strategy strategy NOUN issue-138 205 16 - - PUNCT issue-138 205 17 global global ADJ issue-138 205 18 - - PUNCT issue-138 205 19 snack snack NOUN issue-138 205 20 - - PUNCT issue-138 205 21 market market NOUN issue-138 205 22 york york PROPN issue-138 205 23 , , PUNCT issue-138 205 24 e.b e.b PROPN issue-138 205 25 . . PUNCT issue-138 206 1 ( ( PUNCT issue-138 206 2 2012 2012 NUM issue-138 206 3 , , PUNCT issue-138 206 4 march march PROPN issue-138 206 5 29 29 NUM issue-138 206 6 ) ) PUNCT issue-138 206 7 . . PUNCT issue-138 207 1 kraft kraft NOUN issue-138 207 2 marketing marketing NOUN issue-138 207 3 chief chief NOUN issue-138 207 4 looks look NOUN issue-138 207 5 to to ADP issue-138 207 6 mondelez mondelez PROPN issue-138 207 7 , , PUNCT issue-138 207 8 trying try VERB issue-138 207 9 new new ADJ issue-138 207 10 marketing marketing NOUN issue-138 207 11 tools tool NOUN issue-138 207 12 . . PUNCT issue-138 208 1 chicago chicago PROPN issue-138 208 2 tribune tribune PROPN issue-138 208 3 . . PUNCT issue-138 209 1 retrieved retrieve VERB issue-138 209 2 from from ADP issue-138 209 3 : : PUNCT issue-138 209 4 http://articles.chicagotribune.com/2012-03-29/business/ct-biz-0322-kraft-q-a-20120320_1 http://articles.chicagotribune.com/2012-03-29/business/ct-biz-0322-kraft-q-a-20120320_1 NUM issue-138 209 5 _ _ PUNCT issue-138 209 6 kraft kraft NOUN issue-138 209 7 - - PUNCT issue-138 209 8 foods food NOUN issue-138 209 9 - - PUNCT issue-138 209 10 global global ADJ issue-138 209 11 - - PUNCT issue-138 209 12 snacking snacking NOUN issue-138 209 13 - - PUNCT issue-138 209 14 kraft kraft NOUN issue-138 209 15 - - PUNCT issue-138 209 16 marketing marketing NOUN issue-138 209 17 zhukov zhukov PROPN issue-138 209 18 , , PUNCT issue-138 209 19 s.a s.a PROPN issue-138 209 20 . . PROPN issue-138 209 21 ( ( PUNCT issue-138 209 22 2015 2015 NUM issue-138 209 23 ) ) PUNCT issue-138 209 24 . . PUNCT issue-138 210 1 mizhnarodna mizhnarodna PROPN issue-138 210 2 marketynhova marketynhova VERB issue-138 210 3 diialnist diialnist NOUN issue-138 210 4 pidpryiemstv pidpryiemstv NOUN issue-138 210 5 v v ADP issue-138 210 6 umovakh umovakh PROPN issue-138 210 7 hlokalizatsii hlokalizatsii NOUN issue-138 210 8 . . PUNCT issue-138 211 1 zbirnyk zbirnyk PROPN issue-138 211 2 naukovykh naukovykh PROPN issue-138 211 3 prats prat NOUN issue-138 211 4 khmelnytskoho khmelnytskoho PROPN issue-138 211 5 kooperatyvnoho kooperatyvnoho PROPN issue-138 211 6 torhovelno torhovelno PROPN issue-138 211 7 - - PUNCT issue-138 211 8 ekonomichnoho ekonomichnoho NOUN issue-138 211 9 instytutu instytutu NOUN issue-138 211 10 . . PUNCT issue-138 212 1 economic economic ADJ issue-138 212 2 sciences science NOUN issue-138 212 3 , , PUNCT issue-138 212 4 9 9 NUM issue-138 212 5 , , PUNCT issue-138 212 6 415 415 NUM issue-138 212 7 - - SYM issue-138 212 8 418 418 NUM issue-138 212 9 . . PUNCT issue-138 213 1 катерина катерина NOUN issue-138 213 2 бех бех ADJ issue-138 213 3 маркетинг маркетинг PROPN issue-138 213 4 - - PUNCT issue-138 213 5 микс микс PROPN issue-138 213 6 компании компании PROPN issue-138 213 7 при при PROPN issue-138 213 8 глокальном глокальном PROPN issue-138 213 9 маркетинге маркетинге VERB issue-138 213 10 аннотация аннотация PROPN issue-138 213 11 . . PUNCT issue-138 214 1 целью целью PROPN issue-138 214 2 работы работы PROPN issue-138 214 3 является является VERB issue-138 214 4 обобщение обобщение PROPN issue-138 214 5 теоретических теоретических VERB issue-138 214 6 основ основ PROPN issue-138 214 7 глокального глокального NOUN issue-138 214 8 маркетинга маркетинга PROPN issue-138 214 9 и и PROPN issue-138 214 10 особенностей особенностей NOUN issue-138 214 11 проявления проявления ADV issue-138 214 12 данного данного PROPN issue-138 214 13 маркетинга маркетинга PROPN issue-138 214 14 на на PROPN issue-138 214 15 примере примере PROPN issue-138 214 16 маркетинг маркетинг PROPN issue-138 214 17 - - PUNCT issue-138 214 18 микса микса NOUN issue-138 214 19 компании компании VERB issue-138 214 20 « « PUNCT issue-138 214 21 mondelēz mondelēz PROPN issue-138 214 22 international international PROPN issue-138 214 23 » » NOUN issue-138 214 24 . . PUNCT issue-138 215 1 методика методика PROPN issue-138 215 2 . . PUNCT issue-138 216 1 для для PROPN issue-138 216 2 достижения достижения PROPN issue-138 216 3 цели цели VERB issue-138 216 4 исследования исследования NOUN issue-138 216 5 был был NOUN issue-138 216 6 проанализирован проанализирован NOUN issue-138 216 7 большой большой NOUN issue-138 216 8 объем объем NOUN issue-138 216 9 доступных доступных PROPN issue-138 216 10 источников источников PROPN issue-138 216 11 информации информации NOUN issue-138 216 12 о о PROPN issue-138 216 13 глокальном глокальном PROPN issue-138 216 14 маркетинге маркетинге PROPN issue-138 216 15 . . PUNCT issue-138 217 1 для для PROPN issue-138 217 2 данного данного PROPN issue-138 217 3 исследования исследования PROPN issue-138 217 4 были были NOUN issue-138 217 5 выбраны выбраны PROPN issue-138 217 6 и и PROPN issue-138 217 7 освещены освещены NOUN issue-138 217 8 те те PROPN issue-138 217 9 концепции концепции VERB issue-138 217 10 и и PROPN issue-138 217 11 идеи идеи ADJ issue-138 217 12 о о PROPN issue-138 217 13 данном данном PROPN issue-138 217 14 маркетинге маркетинге PROPN issue-138 217 15 , , PUNCT issue-138 217 16 источниками источниками ADJ issue-138 217 17 которых которых NOUN issue-138 217 18 являются являются ADJ issue-138 217 19 работы работы NOUN issue-138 217 20 , , PUNCT issue-138 217 21 которые которые PROPN issue-138 217 22 наилучшим наилучшим PROPN issue-138 217 23 образом образом PROPN issue-138 217 24 соответствуют соответствуют PROPN issue-138 217 25 требованиям требованиям PROPN issue-138 217 26 актуальности актуальности PROPN issue-138 217 27 и и PROPN issue-138 217 28 достоверности достоверности PROPN issue-138 217 29 информации информации NOUN issue-138 217 30 . . PUNCT issue-138 218 1 также также PROPN issue-138 218 2 дано дано PROPN issue-138 218 3 авторское авторское PROPN issue-138 218 4 определение определение PROPN issue-138 218 5 понятия понятия VERB issue-138 218 6 « « PUNCT issue-138 218 7 глокальный глокальный NOUN issue-138 218 8 маркетинг маркетинг NOUN issue-138 218 9 » » PUNCT issue-138 218 10 . . PUNCT issue-138 219 1 « « PUNCT issue-138 219 2 mondelēz mondelēz PROPN issue-138 219 3 international international ADJ issue-138 219 4 » » PUNCT issue-138 219 5 была была NOUN issue-138 219 6 рассмотрена рассмотрена VERB issue-138 219 7 в в PROPN issue-138 219 8 данной данной PROPN issue-138 219 9 работе работе PROPN issue-138 219 10 в в PROPN issue-138 219 11 качестве качестве PROPN issue-138 219 12 примера примера PROPN issue-138 219 13 компании компании PROPN issue-138 219 14 , , PUNCT issue-138 219 15 которая которая NOUN issue-138 219 16 использует использует NOUN issue-138 219 17 глокальный глокальный NOUN issue-138 219 18 подход подход NOUN issue-138 219 19 в в PROPN issue-138 219 20 маркетинге маркетинге VERB issue-138 219 21 . . PUNCT issue-138 220 1 на на PROPN issue-138 220 2 выбор выбор PROPN issue-138 220 3 компании компании PROPN issue-138 220 4 для для PROPN issue-138 220 5 анализа анализа VERB issue-138 220 6 повлияло повлияло PROPN issue-138 220 7 , , PUNCT issue-138 220 8 в в PROPN issue-138 220 9 частности частности PROPN issue-138 220 10 , , PUNCT issue-138 220 11 и и PROPN issue-138 220 12 то то ADV issue-138 220 13 , , PUNCT issue-138 220 14 что что NOUN issue-138 220 15 разные разные NOUN issue-138 220 16 представители представители VERB issue-138 220 17 компании компании PROPN issue-138 220 18 утверждали утверждали PROPN issue-138 220 19 , , PUNCT issue-138 220 20 что что NOUN issue-138 220 21 « « PUNCT issue-138 220 22 mondelēz mondelēz NOUN issue-138 220 23 international international PROPN issue-138 220 24 » » PUNCT issue-138 220 25 использует использует PROPN issue-138 220 26 глокальную глокальную PROPN issue-138 220 27 стратегию стратегию PROPN issue-138 220 28 для для PROPN issue-138 220 29 продвижения продвижения ADJ issue-138 220 30 своей своей ADV issue-138 220 31 продукции продукции NOUN issue-138 220 32 в в NOUN issue-138 220 33 разных разных PROPN issue-138 220 34 странах странах VERB issue-138 220 35 мира мира NOUN issue-138 220 36 . . PUNCT issue-138 221 1 маркетинг маркетинг NOUN issue-138 221 2 - - PUNCT issue-138 221 3 микс микс NOUN issue-138 221 4 компании компании NOUN issue-138 221 5 « « PUNCT issue-138 221 6 mondelēz mondelēz PROPN issue-138 221 7 international international ADJ issue-138 221 8 » » PUNCT issue-138 221 9 рассмотрен рассмотрен NOUN issue-138 221 10 в в PROPN issue-138 221 11 данной данной PROPN issue-138 221 12 работе работе PROPN issue-138 221 13 на на PROPN issue-138 221 14 примере примере PROPN issue-138 221 15 товаров товаров PROPN issue-138 221 16 под под VERB issue-138 221 17 торговыми торговыми ADJ issue-138 221 18 марками марками NOUN issue-138 221 19 « « PUNCT issue-138 221 20 barni barni PROPN issue-138 221 21 » » PUNCT issue-138 221 22 , , PUNCT issue-138 221 23 « « PUNCT issue-138 221 24 belvita belvita X issue-138 221 25 » » NOUN issue-138 221 26 , , PUNCT issue-138 221 27 « « PUNCT issue-138 221 28 oreo oreo ADJ issue-138 221 29 » » NOUN issue-138 221 30 , , PUNCT issue-138 221 31 « « PUNCT issue-138 221 32 picnic picnic NOUN issue-138 221 33 » » PUNCT issue-138 221 34 , , PUNCT issue-138 221 35 « « PUNCT issue-138 221 36 tang tang NOUN issue-138 221 37 » » PUNCT issue-138 221 38 , , PUNCT issue-138 221 39 « « PUNCT issue-138 221 40 toblerone toblerone X issue-138 221 41 » » X issue-138 221 42 . . PUNCT issue-138 222 1 результаты результаты PROPN issue-138 222 2 . . PUNCT issue-138 223 1 в в PROPN issue-138 223 2 работе работе VERB issue-138 223 3 обобщены обобщены ADP issue-138 223 4 теоретические теоретические PRON issue-138 223 5 основы основы NOUN issue-138 223 6 глокального глокального NOUN issue-138 223 7 маркетинга маркетинга NOUN issue-138 223 8 , , PUNCT issue-138 223 9 а а PROPN issue-138 223 10 также также PROPN issue-138 223 11 рассмотрены рассмотрены PROPN issue-138 223 12 практические практические PROPN issue-138 223 13 примеры примеры VERB issue-138 223 14 применения применения PROPN issue-138 223 15 такого такого NOUN issue-138 223 16 маркетинга маркетинга NOUN issue-138 223 17 . . PUNCT issue-138 224 1 между между PROPN issue-138 224 2 странами странами PROPN issue-138 224 3 существуют существуют PROPN issue-138 224 4 многочисленные многочисленные PROPN issue-138 224 5 различия различия NOUN issue-138 224 6 , , PUNCT issue-138 224 7 в в PROPN issue-138 224 8 частности частности PROPN issue-138 224 9 : : PUNCT issue-138 224 10 baltic baltic PROPN issue-138 224 11 journal journal PROPN issue-138 224 12 of of ADP issue-138 224 13 economic economic ADJ issue-138 224 14 studies study NOUN issue-138 224 15 15 15 NUM issue-138 224 16 vol vol NOUN issue-138 224 17 . . PROPN issue-138 225 1 2 2 NUM issue-138 225 2 , , PUNCT issue-138 225 3 no no INTJ issue-138 225 4 . . NOUN issue-138 225 5 5 5 NUM issue-138 225 6 , , PUNCT issue-138 225 7 2016 2016 NUM issue-138 225 8 социальные социальные NOUN issue-138 225 9 , , PUNCT issue-138 225 10 технологические технологические PROPN issue-138 225 11 , , PUNCT issue-138 225 12 экономические экономические PROPN issue-138 225 13 , , PUNCT issue-138 225 14 экологические экологические PROPN issue-138 225 15 , , PUNCT issue-138 225 16 политические политические ADV issue-138 225 17 , , PUNCT issue-138 225 18 правовые правовые NOUN issue-138 225 19 , , PUNCT issue-138 225 20 этические этические PROPN issue-138 225 21 и и PROPN issue-138 225 22 другие другие NOUN issue-138 225 23 . . PUNCT issue-138 226 1 это это VERB issue-138 226 2 означает означает NOUN issue-138 226 3 , , PUNCT issue-138 226 4 что что NOUN issue-138 226 5 маркетинг маркетинг PROPN issue-138 226 6 в в PROPN issue-138 226 7 разных разных PROPN issue-138 226 8 странах странах VERB issue-138 226 9 имеет имеет VERB issue-138 226 10 как как PROPN issue-138 226 11 общие общие PROPN issue-138 226 12 , , PUNCT issue-138 226 13 так так PROPN issue-138 226 14 и и PROPN issue-138 226 15 отличительные отличительные ADJ issue-138 226 16 черты черты NOUN issue-138 226 17 . . PUNCT issue-138 227 1 локальные локальные NOUN issue-138 227 2 аспекты аспекты ADJ issue-138 227 3 маркетинговой маркетинговой ADV issue-138 227 4 деятельности деятельности X issue-138 227 5 влияют влияют X issue-138 227 6 на на PROPN issue-138 227 7 определение определение PROPN issue-138 227 8 глобального глобального VERB issue-138 227 9 маркетингового маркетингового NOUN issue-138 227 10 направления направления PROPN issue-138 227 11 компании компании PROPN issue-138 227 12 . . PUNCT issue-138 228 1 в в PROPN issue-138 228 2 то то ADV issue-138 228 3 же же NUM issue-138 228 4 время время PROPN issue-138 228 5 каждая каждая VERB issue-138 228 6 глобальная глобальная ADJ issue-138 228 7 маркетинговая маркетинговая VERB issue-138 228 8 проблема проблема ADJ issue-138 228 9 имеет имеет NOUN issue-138 228 10 свое свое VERB issue-138 228 11 локальное локальное PROPN issue-138 228 12 выражение выражение PROPN issue-138 228 13 , , PUNCT issue-138 228 14 и и PROPN issue-138 228 15 , , PUNCT issue-138 228 16 следовательно следовательно NOUN issue-138 228 17 , , PUNCT issue-138 228 18 требует требует NOUN issue-138 228 19 глокального глокального NOUN issue-138 228 20 подхода подхода NOUN issue-138 228 21 к к PROPN issue-138 228 22 решению решению PROPN issue-138 228 23 проблемы проблемы PROPN issue-138 228 24 . . PUNCT issue-138 229 1 глокальный глокальный NOUN issue-138 229 2 маркетинг маркетинг NOUN issue-138 229 3 – – PUNCT issue-138 229 4 это это VERB issue-138 229 5 маркетинг маркетинг NOUN issue-138 229 6 , , PUNCT issue-138 229 7 который который ADJ issue-138 229 8 объединяет объединяет NOUN issue-138 229 9 преимущества преимущества NOUN issue-138 229 10 глобального глобального VERB issue-138 229 11 и и PROPN issue-138 229 12 локального локального VERB issue-138 229 13 подходов подходов NOUN issue-138 229 14 , , PUNCT issue-138 229 15 учитывает учитывает NOUN issue-138 229 16 тенденции тенденции VERB issue-138 229 17 и и PROPN issue-138 229 18 изменения изменения ADJ issue-138 229 19 маркетинговой маркетинговой ADV issue-138 229 20 среды среды ADJ issue-138 229 21 , , PUNCT issue-138 229 22 порождённые порождённые VERB issue-138 229 23 диалектикой диалектикой PROPN issue-138 229 24 единства единства PROPN issue-138 229 25 и и PROPN issue-138 229 26 борьбы борьбы PROPN issue-138 229 27 глобального глобального VERB issue-138 229 28 и и NOUN issue-138 229 29 локального локального NOUN issue-138 229 30 . . PUNCT issue-138 230 1 объединение объединение PROPN issue-138 230 2 идей идей PROPN issue-138 230 3 глобального глобального VERB issue-138 230 4 и и NOUN issue-138 230 5 локального локального VERB issue-138 230 6 маркетинга маркетинга NOUN issue-138 230 7 позволяет позволяет ADJ issue-138 230 8 смягчить смягчить NOUN issue-138 230 9 или или VERB issue-138 230 10 даже даже ADJ issue-138 230 11 полностью полностью PROPN issue-138 230 12 избежать избежать ADJ issue-138 230 13 тех тех PROPN issue-138 230 14 недостатков недостатков PROPN issue-138 230 15 , , PUNCT issue-138 230 16 которые которые ADP issue-138 230 17 проявляются проявляются PROPN issue-138 230 18 , , PUNCT issue-138 230 19 если если NOUN issue-138 230 20 применять применять PROPN issue-138 230 21 только только PROPN issue-138 230 22 глобальный глобальный PROPN issue-138 230 23 или или PROPN issue-138 230 24 только только NOUN issue-138 230 25 локальный локальный NOUN issue-138 230 26 подход подход NOUN issue-138 230 27 . . PUNCT issue-138 231 1 одни одни PROPN issue-138 231 2 и и PROPN issue-138 231 3 те те ADP issue-138 232 1 же же INTJ issue-138 232 2 товары товары INTJ issue-138 232 3 компании компании PROPN issue-138 232 4 в в PROPN issue-138 232 5 разных разных PROPN issue-138 232 6 странах странах VERB issue-138 232 7 могут могут NOUN issue-138 232 8 иметь иметь NOUN issue-138 232 9 разное разное VERB issue-138 232 10 название название PROPN issue-138 232 11 или или PROPN issue-138 232 12 вариацию вариацию NOUN issue-138 232 13 вкусовых вкусовых PROPN issue-138 232 14 добавок добавок NOUN issue-138 232 15 , , PUNCT issue-138 232 16 выпускаться выпускаться VERB issue-138 232 17 в в PROPN issue-138 232 18 различных различных PROPN issue-138 232 19 формах формах ADJ issue-138 232 20 . . PUNCT issue-138 233 1 цена цена PROPN issue-138 233 2 на на PROPN issue-138 233 3 товары товары PROPN issue-138 233 4 зависит зависит NOUN issue-138 233 5 от от ADP issue-138 233 6 цен цен NOUN issue-138 233 7 на на PROPN issue-138 233 8 производственные производственные NOUN issue-138 233 9 ресурсы ресурсы NOUN issue-138 233 10 . . PUNCT issue-138 234 1 компания компания PROPN issue-138 234 2 « « PUNCT issue-138 234 3 mondelēz mondelēz PROPN issue-138 234 4 international international ADJ issue-138 234 5 » » PUNCT issue-138 234 6 часто часто NOUN issue-138 234 7 прибегает прибегает NOUN issue-138 234 8 к к NOUN issue-138 234 9 варианту варианту NOUN issue-138 234 10 уменьшения уменьшения NOUN issue-138 234 11 веса веса NOUN issue-138 234 12 своих своих NOUN issue-138 234 13 товаров товаров ADV issue-138 234 14 , , PUNCT issue-138 234 15 чем чем NOUN issue-138 234 16 к к ADP issue-138 234 17 повышению повышению ADJ issue-138 234 18 цен цен NOUN issue-138 234 19 . . PUNCT issue-138 235 1 « « PUNCT issue-138 235 2 mondelēz mondelēz PROPN issue-138 235 3 international international PROPN issue-138 235 4 » » PUNCT issue-138 235 5 реализует реализует ADP issue-138 235 6 свою свою PROPN issue-138 235 7 продукцию продукцию VERB issue-138 235 8 в в PROPN issue-138 235 9 165 165 NUM issue-138 235 10 странах странах VERB issue-138 235 11 мира мира PROPN issue-138 235 12 , , PUNCT issue-138 235 13 которые которые VERB issue-138 235 14 организованы организованы NOUN issue-138 235 15 в в PROPN issue-138 235 16 пять пять NOUN issue-138 235 17 регионов регионов VERB issue-138 235 18 . . PUNCT issue-138 236 1 каждый каждый NOUN issue-138 236 2 из из PROPN issue-138 236 3 этих этих PROPN issue-138 236 4 регионов регионов PROPN issue-138 236 5 имеет имеет NOUN issue-138 236 6 свою свою PROPN issue-138 236 7 структуру структуру PROPN issue-138 236 8 потребления потребления VERB issue-138 236 9 товаров товаров ADV issue-138 236 10 компании компании PROPN issue-138 236 11 и и PROPN issue-138 236 12 другие другие PROPN issue-138 236 13 особенности особенности PROPN issue-138 236 14 . . PUNCT issue-138 237 1 продвижение продвижение PROPN issue-138 237 2 товара товара VERB issue-138 237 3 зависит зависит NOUN issue-138 237 4 от от ADP issue-138 237 5 особенностей особенностей NOUN issue-138 237 6 данного данного NOUN issue-138 237 7 товара товара NOUN issue-138 237 8 : : PUNCT issue-138 237 9 позиционирование позиционирование PROPN issue-138 237 10 может может PROPN issue-138 237 11 не не PROPN issue-138 237 12 отличаться отличаться VERB issue-138 237 13 в в PROPN issue-138 237 14 разных разных PROPN issue-138 237 15 странах странах NOUN issue-138 237 16 , , PUNCT issue-138 237 17 но но ADP issue-138 237 18 в в PROPN issue-138 237 19 рекламу рекламу NOUN issue-138 237 20 могут могут NOUN issue-138 237 21 быть быть NOUN issue-138 237 22 внесены внесены NOUN issue-138 237 23 изменения изменения ADJ issue-138 237 24 в в PROPN issue-138 237 25 зависимости зависимости NUM issue-138 237 26 от от ADP issue-138 237 27 рынка рынка NOUN issue-138 237 28 , , PUNCT issue-138 237 29 если если X issue-138 237 30 такие такие PROPN issue-138 237 31 изменения изменения PROPN issue-138 237 32 необходимы необходимы PROPN issue-138 237 33 . . PUNCT issue-138 238 1 анализ анализ PROPN issue-138 238 2 различных различных PROPN issue-138 238 3 источников источников PROPN issue-138 238 4 информации информации PROPN issue-138 238 5 , , PUNCT issue-138 238 6 а а PROPN issue-138 238 7 также также PROPN issue-138 238 8 исследование исследование PROPN issue-138 238 9 маркетингмикса маркетингмикса PROPN issue-138 238 10 на на PROPN issue-138 238 11 конкретных конкретных PROPN issue-138 239 1 примерах примерах PROPN issue-138 239 2 подтверждают подтверждают PROPN issue-138 239 3 использование использование PROPN issue-138 239 4 глокального глокального VERB issue-138 239 5 маркетинга маркетинга PROPN issue-138 239 6 компанией компанией NOUN issue-138 239 7 « « PUNCT issue-138 239 8 mondelēz mondelēz NOUN issue-138 239 9 international international PROPN issue-138 239 10 » » X issue-138 239 11 . . PUNCT issue-138 240 1 практическое практическое PROPN issue-138 240 2 значение значение PROPN issue-138 240 3 . . PUNCT issue-138 241 1 при при PROPN issue-138 241 2 рассмотрении рассмотрении PROPN issue-138 241 3 теоретических теоретических PROPN issue-138 241 4 основ основ PROPN issue-138 241 5 исследования исследования PROPN issue-138 241 6 были были NOUN issue-138 241 7 выделены выделены NOUN issue-138 241 8 преимущества преимущества PROPN issue-138 241 9 и и PROPN issue-138 241 10 в в PROPN issue-138 241 11 то то ADV issue-138 241 12 же же INTJ issue-138 241 13 время время PROPN issue-138 241 14 характерные характерные PROPN issue-138 241 15 черты черты NOUN issue-138 241 16 применения применения NOUN issue-138 241 17 глокального глокального NOUN issue-138 241 18 маркетинга маркетинга NOUN issue-138 241 19 , , PUNCT issue-138 241 20 которые которые ADJ issue-138 241 21 также также NOUN issue-138 241 22 были были NOUN issue-138 241 23 подтверждены подтверждены NOUN issue-138 241 24 конкретными конкретными ADJ issue-138 241 25 примерами примерами VERB issue-138 241 26 деятельности деятельности PROPN issue-138 242 1 « « PUNCT issue-138 242 2 mondelēz mondelēz PROPN issue-138 242 3 international international PROPN issue-138 242 4 » » X issue-138 242 5 . . PUNCT issue-138 243 1 исследование исследование PROPN issue-138 243 2 подтвердило подтвердило PROPN issue-138 243 3 существующие существующие PROPN issue-138 243 4 теоретические теоретические PROPN issue-138 243 5 достижения достижения PROPN issue-138 243 6 в в PROPN issue-138 243 7 сфере сфере ADJ issue-138 243 8 глокального глокального NOUN issue-138 243 9 маркетинга маркетинга NOUN issue-138 243 10 , , PUNCT issue-138 243 11 а а PROPN issue-138 243 12 также также PROPN issue-138 243 13 является является VERB issue-138 243 14 продолжением продолжением PROPN issue-138 243 15 и и PROPN issue-138 243 16 дальнейшим дальнейшим PROPN issue-138 243 17 развитием развитием PROPN issue-138 243 18 данных данных PROPN issue-138 243 19 достижений достижений PROPN issue-138 243 20 , , PUNCT issue-138 243 21 концепций концепций VERB issue-138 243 22 и и PROPN issue-138 243 23 идей идей PROPN issue-138 243 24 . . PUNCT issue-138 244 1 значение значение PROPN issue-138 244 2 / / SYM issue-138 244 3 оригинальность оригинальность PROPN issue-138 244 4 . . PUNCT issue-138 245 1 конкретные конкретные PROPN issue-138 245 2 примеры примеры VERB issue-138 245 3 деятельности деятельности PROPN issue-138 245 4 « « PUNCT issue-138 245 5 mondelēz mondelēz PROPN issue-138 245 6 international international PROPN issue-138 245 7 » » NOUN issue-138 245 8 , , PUNCT issue-138 245 9 приведённые приведённые NOUN issue-138 245 10 в в PROPN issue-138 245 11 данной данной PROPN issue-138 245 12 статье статье PROPN issue-138 245 13 , , PUNCT issue-138 245 14 в в PROPN issue-138 245 15 сочетании сочетании PROPN issue-138 245 16 с с PROPN issue-138 245 17 теоретическими теоретическими PROPN issue-138 245 18 основами основами PROPN issue-138 245 19 рассмотрения рассмотрения PROPN issue-138 245 20 вопроса вопроса PROPN issue-138 245 21 глокального глокального NOUN issue-138 245 22 маркетинга маркетинга NOUN issue-138 245 23 , , PUNCT issue-138 245 24 составляют составляют PROPN issue-138 245 25 логическое логическое PROPN issue-138 245 26 единство единство PROPN issue-138 245 27 и и PROPN issue-138 245 28 взаимодополняемость взаимодополняемость NOUN issue-138 245 29 . . PUNCT issue-138 246 1 получило получило PROPN issue-138 246 2 дальнейшее дальнейшее PROPN issue-138 246 3 развитие развитие PROPN issue-138 246 4 научное научное ADJ issue-138 246 5 понимание понимание PROPN issue-138 246 6 понятия понятия VERB issue-138 246 7 « « PUNCT issue-138 246 8 глокальный глокальный NOUN issue-138 246 9 маркетинг маркетинг NOUN issue-138 246 10 » » NOUN issue-138 246 11 , , PUNCT issue-138 246 12 а а PROPN issue-138 246 13 также также PROPN issue-138 246 14 применение применение PROPN issue-138 246 15 его его PROPN issue-138 246 16 принципов принципов PROPN issue-138 246 17 на на PROPN issue-138 246 18 практике практике PROPN issue-138 246 19 , , PUNCT issue-138 246 20 что что NOUN issue-138 246 21 поможет поможет PROPN issue-138 246 22 , , PUNCT issue-138 246 23 в в PROPN issue-138 246 24 частности частности PROPN issue-138 246 25 , , PUNCT issue-138 246 26 крупным крупным PROPN issue-138 246 27 транснациональным транснациональным PROPN issue-138 246 28 корпорациям корпорациям PROPN issue-138 246 29 эффективно эффективно PROPN issue-138 246 30 вести вести PROPN issue-138 247 1 свою свою PROPN issue-138 247 2 деятельность деятельность VERB issue-138 247 3 на на PROPN issue-138 247 4 рынках рынках PROPN issue-138 247 5 разных разных PROPN issue-138 248 1 стран стран PROPN issue-138 248 2 в в PROPN issue-138 248 3 условиях условиях PROPN issue-138 248 4 культурной культурной PROPN issue-138 248 5 дифференциации дифференциации PROPN issue-138 248 6 , , PUNCT issue-138 248 7 которая которая NOUN issue-138 248 8 проявляется проявляется VERB issue-138 248 9 в в PROPN issue-138 248 10 разнообразии разнообразии PROPN issue-138 248 11 потребностей потребностей NOUN issue-138 248 12 , , PUNCT issue-138 248 13 вкусов вкусов ADJ issue-138 248 14 и и PROPN issue-138 248 15 предпочтений предпочтений ADJ issue-138 248 16 местных местных ADJ issue-138 248 17 потребителей потребителей NOUN issue-138 248 18 . . PUNCT issue-138 249 1 всё всё PROPN issue-138 249 2 это это PRON issue-138 249 3 призвано призвано PROPN issue-138 249 4 уменьшить уменьшить NOUN issue-138 249 5 расходы расходы ADP issue-138 249 6 и и PROPN issue-138 249 7 повысить повысить PROPN issue-138 249 8 доходы доходы PROPN issue-138 249 9 подобных подобных PROPN issue-138 249 10 корпораций корпораций VERB issue-138 249 11 в в PROPN issue-138 249 12 условиях условиях PROPN issue-138 249 13 современной современной PROPN issue-138 249 14 маркетинговой маркетинговой ADV issue-138 249 15 среды среды ADJ issue-138 249 16 , , PUNCT issue-138 249 17 а а PROPN issue-138 249 18 также также PROPN issue-138 249 19 максимизировать максимизировать NOUN issue-138 249 20 удовлетворение удовлетворение PROPN issue-138 249 21 потребностей потребностей NOUN issue-138 249 22 потребителей потребителей PROPN issue-138 249 23 в в PROPN issue-138 249 24 разных разных PROPN issue-138 249 25 странах странах VERB issue-138 249 26 . . PUNCT