id	sid	tid	token	lemma	pos
issue-170	1	1	baltic	baltic	PROPN
issue-170	1	2	journal	journal	PROPN
issue-170	1	3	of	of	ADP
issue-170	1	4	economic	economic	ADJ
issue-170	1	5	studies	study	NOUN
issue-170	1	6	18	18	NUM
issue-170	1	7	vol	vol	NOUN
issue-170	1	8	.	.	PUNCT
issue-170	2	1	3	3	NUM
issue-170	2	2	,	,	PUNCT
issue-170	2	3	no	no	INTJ
issue-170	2	4	.	.	NOUN
issue-170	2	5	2	2	NUM
issue-170	2	6	,	,	PUNCT
issue-170	2	7	2017	2017	NUM
issue-170	2	8	managing	manage	VERB
issue-170	2	9	economic	economic	ADJ
issue-170	2	10	effectiveness	effectiveness	NOUN
issue-170	2	11	of	of	ADP
issue-170	2	12	marketing	marketing	NOUN
issue-170	2	13	in	in	ADP
issue-170	2	14	transnational	transnational	ADJ
issue-170	2	15	companies	company	NOUN
issue-170	2	16	oksana	oksana	PROPN
issue-170	2	17	bulkot1	bulkot1	PROPN
issue-170	2	18	,	,	PUNCT
issue-170	2	19	lidia	lidia	PROPN
issue-170	2	20	pashchuk2	pashchuk2	PROPN
issue-170	2	21	taras	taras	PROPN
issue-170	2	22	shevchenko	shevchenko	PROPN
issue-170	2	23	national	national	PROPN
issue-170	2	24	university	university	PROPN
issue-170	2	25	of	of	ADP
issue-170	2	26	kyiv	kyiv	PROPN
issue-170	2	27	,	,	PUNCT
issue-170	2	28	ukraine	ukraine	ADJ
issue-170	2	29	abstract	abstract	NOUN
issue-170	2	30	.	.	PUNCT
issue-170	3	1	the	the	DET
issue-170	3	2	purpose	purpose	NOUN
issue-170	3	3	.	.	PUNCT
issue-170	4	1	the	the	DET
issue-170	4	2	purpose	purpose	NOUN
issue-170	4	3	of	of	ADP
issue-170	4	4	the	the	DET
issue-170	4	5	study	study	NOUN
issue-170	4	6	is	be	AUX
issue-170	4	7	a	a	DET
issue-170	4	8	generalization	generalization	NOUN
issue-170	4	9	of	of	ADP
issue-170	4	10	international	international	ADJ
issue-170	4	11	experience	experience	NOUN
issue-170	4	12	with	with	ADP
issue-170	4	13	regard	regard	NOUN
issue-170	4	14	to	to	ADP
issue-170	4	15	marketing	marketing	NOUN
issue-170	4	16	efficiency	efficiency	NOUN
issue-170	4	17	control	control	NOUN
issue-170	4	18	and	and	CCONJ
issue-170	4	19	development	development	NOUN
issue-170	4	20	of	of	ADP
issue-170	4	21	qualitative	qualitative	ADJ
issue-170	4	22	and	and	CCONJ
issue-170	4	23	quantitative	quantitative	ADJ
issue-170	4	24	methods	method	NOUN
issue-170	4	25	to	to	PART
issue-170	4	26	be	be	AUX
issue-170	4	27	implemented	implement	VERB
issue-170	4	28	in	in	ADP
issue-170	4	29	the	the	DET
issue-170	4	30	estimation	estimation	NOUN
issue-170	4	31	of	of	ADP
issue-170	4	32	marketing	marketing	NOUN
issue-170	4	33	activity	activity	NOUN
issue-170	4	34	of	of	ADP
issue-170	4	35	tncs	tnc	NOUN
issue-170	4	36	.	.	PUNCT
issue-170	5	1	methodology	methodology	NOUN
issue-170	5	2	.	.	PUNCT
issue-170	6	1	the	the	DET
issue-170	6	2	survey	survey	NOUN
issue-170	6	3	is	be	AUX
issue-170	6	4	based	base	VERB
issue-170	6	5	on	on	ADP
issue-170	6	6	research	research	NOUN
issue-170	6	7	,	,	PUNCT
issue-170	6	8	conducted	conduct	VERB
issue-170	6	9	for	for	ADP
issue-170	6	10	60	60	NUM
issue-170	6	11	companies	company	NOUN
issue-170	6	12	in	in	ADP
issue-170	6	13	the	the	DET
issue-170	6	14	spring	spring	NOUN
issue-170	6	15	of	of	ADP
issue-170	6	16	2015	2015	NUM
issue-170	6	17	(	(	PUNCT
issue-170	6	18	32	32	NUM
issue-170	6	19	%	%	NOUN
issue-170	6	20	of	of	ADP
issue-170	6	21	which	which	PRON
issue-170	6	22	were	be	AUX
issue-170	6	23	ukrainian	ukrainian	ADJ
issue-170	6	24	and	and	CCONJ
issue-170	6	25	68	68	NUM
issue-170	6	26	%	%	NOUN
issue-170	6	27	–	–	PUNCT
issue-170	6	28	offices	office	NOUN
issue-170	6	29	and	and	CCONJ
issue-170	6	30	affiliates	affiliate	NOUN
issue-170	6	31	of	of	ADP
issue-170	6	32	international	international	ADJ
issue-170	6	33	companies	company	NOUN
issue-170	6	34	)	)	PUNCT
issue-170	6	35	,	,	PUNCT
issue-170	6	36	namely	namely	ADV
issue-170	6	37	bayer	bayer	NOUN
issue-170	6	38	,	,	PUNCT
issue-170	6	39	coca	coca	PROPN
issue-170	6	40	-	-	PUNCT
issue-170	6	41	cola	cola	PROPN
issue-170	6	42	,	,	PUNCT
issue-170	6	43	pepsi	pepsi	PROPN
issue-170	6	44	co	co	NOUN
issue-170	6	45	,	,	PUNCT
issue-170	6	46	mondelez	mondelez	PROPN
issue-170	6	47	,	,	PUNCT
issue-170	6	48	mars	mar	NOUN
issue-170	6	49	,	,	PUNCT
issue-170	6	50	mintel	mintel	PROPN
issue-170	6	51	,	,	PUNCT
issue-170	6	52	cargill	cargill	NOUN
issue-170	6	53	,	,	PUNCT
issue-170	6	54	and	and	CCONJ
issue-170	6	55	many	many	ADJ
issue-170	6	56	others	other	NOUN
issue-170	6	57	.	.	PUNCT
issue-170	7	1	the	the	DET
issue-170	7	2	practical	practical	ADJ
issue-170	7	3	results	result	NOUN
issue-170	7	4	of	of	ADP
issue-170	7	5	monitoring	monitor	VERB
issue-170	7	6	the	the	DET
issue-170	7	7	effectiveness	effectiveness	NOUN
issue-170	7	8	of	of	ADP
issue-170	7	9	annual	annual	ADJ
issue-170	7	10	plans	plan	NOUN
issue-170	7	11	of	of	ADP
issue-170	7	12	named	name	VERB
issue-170	7	13	companies	company	NOUN
issue-170	7	14	done	do	VERB
issue-170	7	15	by	by	ADP
issue-170	7	16	authors	author	NOUN
issue-170	7	17	through	through	ADP
issue-170	7	18	implementing	implement	VERB
issue-170	7	19	original	original	ADJ
issue-170	7	20	author	author	NOUN
issue-170	7	21	’	'	PUNCT
issue-170	7	22	methodology	methodology	NOUN
issue-170	7	23	based	base	VERB
issue-170	7	24	on	on	ADP
issue-170	7	25	presenting	present	VERB
issue-170	7	26	key	key	ADJ
issue-170	7	27	performance	performance	NOUN
issue-170	7	28	indicators	indicator	NOUN
issue-170	7	29	(	(	PUNCT
issue-170	7	30	kpi	kpi	PROPN
issue-170	7	31	)	)	PUNCT
issue-170	7	32	.	.	PUNCT
issue-170	7	33	results	result	NOUN
issue-170	7	34	.	.	PUNCT
issue-170	8	1	the	the	DET
issue-170	8	2	theoretical	theoretical	ADJ
issue-170	8	3	approaches	approach	NOUN
issue-170	8	4	to	to	ADP
issue-170	8	5	the	the	DET
issue-170	8	6	estimation	estimation	NOUN
issue-170	8	7	of	of	ADP
issue-170	8	8	marketing	marketing	NOUN
issue-170	8	9	efficiency	efficiency	NOUN
issue-170	8	10	are	be	AUX
issue-170	8	11	analysed	analyse	VERB
issue-170	8	12	.	.	PUNCT
issue-170	9	1	the	the	DET
issue-170	9	2	conditions	condition	NOUN
issue-170	9	3	,	,	PUNCT
issue-170	9	4	under	under	ADP
issue-170	9	5	which	which	PRON
issue-170	9	6	the	the	DET
issue-170	9	7	organization	organization	NOUN
issue-170	9	8	is	be	AUX
issue-170	9	9	working	work	VERB
issue-170	9	10	by	by	ADP
issue-170	9	11	analysing	analyse	VERB
issue-170	9	12	external	external	ADJ
issue-170	9	13	environment	environment	NOUN
issue-170	9	14	and	and	CCONJ
issue-170	9	15	internal	internal	ADJ
issue-170	9	16	company	company	NOUN
issue-170	9	17	’s	’s	PART
issue-170	9	18	potential	potential	NOUN
issue-170	9	19	,	,	PUNCT
issue-170	9	20	are	be	AUX
issue-170	9	21	determined	determine	VERB
issue-170	9	22	.	.	PUNCT
issue-170	10	1	it	it	PRON
issue-170	10	2	is	be	AUX
issue-170	10	3	substantiated	substantiate	VERB
issue-170	10	4	by	by	ADP
issue-170	10	5	the	the	DET
issue-170	10	6	authors	author	NOUN
issue-170	10	7	that	that	PRON
issue-170	10	8	direct	direct	ADJ
issue-170	10	9	development	development	NOUN
issue-170	10	10	of	of	ADP
issue-170	10	11	marketing	marketing	NOUN
issue-170	10	12	plans	plan	NOUN
issue-170	10	13	should	should	AUX
issue-170	10	14	be	be	AUX
issue-170	10	15	based	base	VERB
issue-170	10	16	on	on	ADP
issue-170	10	17	marketing	marketing	NOUN
issue-170	10	18	objectives	objective	NOUN
issue-170	10	19	,	,	PUNCT
issue-170	10	20	developed	develop	VERB
issue-170	10	21	as	as	ADP
issue-170	10	22	a	a	DET
issue-170	10	23	result	result	NOUN
issue-170	10	24	of	of	ADP
issue-170	10	25	the	the	DET
issue-170	10	26	situational	situational	ADJ
issue-170	10	27	analysis	analysis	NOUN
issue-170	10	28	.	.	PUNCT
issue-170	11	1	it	it	PRON
issue-170	11	2	is	be	AUX
issue-170	11	3	proved	prove	VERB
issue-170	11	4	that	that	SCONJ
issue-170	11	5	monitoring	monitor	VERB
issue-170	11	6	the	the	DET
issue-170	11	7	effectiveness	effectiveness	NOUN
issue-170	11	8	of	of	ADP
issue-170	11	9	annual	annual	ADJ
issue-170	11	10	plans	plan	NOUN
issue-170	11	11	may	may	AUX
issue-170	11	12	be	be	AUX
issue-170	11	13	done	do	VERB
issue-170	11	14	by	by	ADP
issue-170	11	15	implementing	implement	VERB
issue-170	11	16	key	key	ADJ
issue-170	11	17	performance	performance	NOUN
issue-170	11	18	indicators	indicator	NOUN
issue-170	11	19	that	that	PRON
issue-170	11	20	enable	enable	VERB
issue-170	11	21	to	to	PART
issue-170	11	22	develop	develop	VERB
issue-170	11	23	quantitative	quantitative	ADJ
issue-170	11	24	evaluation	evaluation	NOUN
issue-170	11	25	system	system	NOUN
issue-170	11	26	of	of	ADP
issue-170	11	27	the	the	DET
issue-170	11	28	organization	organization	NOUN
issue-170	11	29	’s	’s	PART
issue-170	11	30	strategy	strategy	NOUN
issue-170	11	31	,	,	PUNCT
issue-170	11	32	based	base	VERB
issue-170	11	33	on	on	ADP
issue-170	11	34	control	control	NOUN
issue-170	11	35	of	of	ADP
issue-170	11	36	its	its	PRON
issue-170	11	37	goals	goal	NOUN
issue-170	11	38	.	.	PUNCT
issue-170	12	1	the	the	DET
issue-170	12	2	results	result	NOUN
issue-170	12	3	of	of	ADP
issue-170	12	4	the	the	DET
issue-170	12	5	research	research	NOUN
issue-170	12	6	allowed	allow	VERB
issue-170	12	7	authors	author	NOUN
issue-170	12	8	to	to	PART
issue-170	12	9	distinguish	distinguish	VERB
issue-170	12	10	two	two	NUM
issue-170	12	11	major	major	ADJ
issue-170	12	12	groups	group	NOUN
issue-170	12	13	of	of	ADP
issue-170	12	14	effectiveness	effectiveness	NOUN
issue-170	12	15	indicators	indicator	NOUN
issue-170	12	16	for	for	ADP
issue-170	12	17	tncs	tnc	NOUN
issue-170	12	18	,	,	PUNCT
issue-170	12	19	which	which	PRON
issue-170	12	20	are	be	AUX
issue-170	12	21	financial	financial	ADJ
issue-170	12	22	and	and	CCONJ
issue-170	12	23	marketing	marketing	NOUN
issue-170	12	24	indicators	indicator	NOUN
issue-170	12	25	.	.	PUNCT
issue-170	13	1	in	in	ADP
issue-170	13	2	this	this	DET
issue-170	13	3	standpoint	standpoint	NOUN
issue-170	13	4	,	,	PUNCT
issue-170	13	5	financial	financial	ADJ
issue-170	13	6	indicators	indicator	NOUN
issue-170	13	7	are	be	AUX
issue-170	13	8	divided	divide	VERB
issue-170	13	9	into	into	ADP
issue-170	13	10	costs	cost	NOUN
issue-170	13	11	’	'	PUNCT
issue-170	13	12	,	,	PUNCT
issue-170	13	13	productivity	productivity	NOUN
issue-170	13	14	and	and	CCONJ
issue-170	13	15	profitability	profitability	NOUN
issue-170	13	16	indicators	indicator	NOUN
issue-170	13	17	and	and	CCONJ
issue-170	13	18	to	to	ADP
issue-170	13	19	the	the	DET
issue-170	13	20	marketing	marketing	NOUN
issue-170	13	21	effectiveness	effectiveness	NOUN
issue-170	13	22	indicators	indicator	NOUN
issue-170	13	23	belong	belong	VERB
issue-170	13	24	market	market	NOUN
issue-170	13	25	indexes	index	NOUN
issue-170	13	26	,	,	PUNCT
issue-170	13	27	competitiveness	competitiveness	NOUN
issue-170	13	28	indexes	index	NOUN
issue-170	13	29	,	,	PUNCT
issue-170	13	30	and	and	CCONJ
issue-170	13	31	client	client	NOUN
issue-170	13	32	’s	’s	PART
issue-170	13	33	indicators	indicator	NOUN
issue-170	13	34	.	.	PUNCT
issue-170	14	1	practical	practical	ADJ
issue-170	14	2	implications	implication	NOUN
issue-170	14	3	.	.	PUNCT
issue-170	15	1	the	the	DET
issue-170	15	2	proposed	propose	VERB
issue-170	15	3	methodology	methodology	NOUN
issue-170	15	4	can	can	AUX
issue-170	15	5	be	be	AUX
issue-170	15	6	implemented	implement	VERB
issue-170	15	7	for	for	ADP
issue-170	15	8	the	the	DET
issue-170	15	9	qualitative	qualitative	ADJ
issue-170	15	10	and	and	CCONJ
issue-170	15	11	quantitative	quantitative	ADJ
issue-170	15	12	estimation	estimation	NOUN
issue-170	15	13	of	of	ADP
issue-170	15	14	marketing	marketing	NOUN
issue-170	15	15	effectiveness	effectiveness	NOUN
issue-170	15	16	not	not	PART
issue-170	15	17	only	only	ADV
issue-170	15	18	in	in	ADP
issue-170	15	19	tncs	tnc	NOUN
issue-170	15	20	but	but	CCONJ
issue-170	15	21	in	in	ADP
issue-170	15	22	small	small	ADJ
issue-170	15	23	and	and	CCONJ
issue-170	15	24	medium	medium	ADJ
issue-170	15	25	business	business	NOUN
issue-170	15	26	companies	company	NOUN
issue-170	15	27	as	as	ADV
issue-170	15	28	well	well	ADV
issue-170	15	29	.	.	PUNCT
issue-170	16	1	value	value	NOUN
issue-170	16	2	/	/	SYM
issue-170	16	3	originality	originality	NOUN
issue-170	16	4	.	.	PUNCT
issue-170	17	1	the	the	DET
issue-170	17	2	authors	author	NOUN
issue-170	17	3	proved	prove	VERB
issue-170	17	4	that	that	SCONJ
issue-170	17	5	marketing	marketing	NOUN
issue-170	17	6	effectiveness	effectiveness	NOUN
issue-170	17	7	indicators	indicator	NOUN
issue-170	17	8	provide	provide	VERB
issue-170	17	9	a	a	DET
issue-170	17	10	weighty	weighty	ADJ
issue-170	17	11	addition	addition	NOUN
issue-170	17	12	to	to	ADP
issue-170	17	13	traditional	traditional	ADJ
issue-170	17	14	indicators	indicator	NOUN
issue-170	17	15	of	of	ADP
issue-170	17	16	financial	financial	ADJ
issue-170	17	17	stability	stability	NOUN
issue-170	17	18	estimation	estimation	NOUN
issue-170	17	19	of	of	ADP
issue-170	17	20	tncs	tnc	NOUN
issue-170	17	21	.	.	PUNCT
issue-170	18	1	key	key	ADJ
issue-170	18	2	words	word	NOUN
issue-170	18	3	:	:	PUNCT
issue-170	18	4	management	management	NOUN
issue-170	18	5	of	of	ADP
issue-170	18	6	company	company	NOUN
issue-170	18	7	’s	’s	PART
issue-170	18	8	effectiveness	effectiveness	NOUN
issue-170	18	9	,	,	PUNCT
issue-170	18	10	economical	economical	ADJ
issue-170	18	11	effectiveness	effectiveness	NOUN
issue-170	18	12	,	,	PUNCT
issue-170	18	13	transnational	transnational	ADJ
issue-170	18	14	company	company	NOUN
issue-170	18	15	,	,	PUNCT
issue-170	18	16	marketing	marketing	NOUN
issue-170	18	17	management	management	NOUN
issue-170	18	18	.	.	PUNCT
issue-170	19	1	jel	jel	PROPN
issue-170	19	2	classification	classification	NOUN
issue-170	19	3	:	:	PUNCT
issue-170	19	4	m310	m310	PROPN
issue-170	19	5	,	,	PUNCT
issue-170	19	6	m11	m11	NOUN
issue-170	19	7	,	,	PUNCT
issue-170	19	8	m19	m19	PROPN
issue-170	19	9	1	1	NUM
issue-170	19	10	.	.	PUNCT
issue-170	20	1	introduction	introduction	NOUN
issue-170	20	2	marketing	marketing	NOUN
issue-170	20	3	plays	play	VERB
issue-170	20	4	an	an	DET
issue-170	20	5	important	important	ADJ
issue-170	20	6	role	role	NOUN
issue-170	20	7	in	in	ADP
issue-170	20	8	international	international	ADJ
issue-170	20	9	companies	company	NOUN
issue-170	20	10	as	as	ADP
issue-170	20	11	means	mean	NOUN
issue-170	20	12	of	of	ADP
issue-170	20	13	achieving	achieve	VERB
issue-170	20	14	commercial	commercial	ADJ
issue-170	20	15	success	success	NOUN
issue-170	20	16	in	in	ADP
issue-170	20	17	the	the	DET
issue-170	20	18	process	process	NOUN
issue-170	20	19	of	of	ADP
issue-170	20	20	attracting	attract	VERB
issue-170	20	21	consumers	consumer	NOUN
issue-170	20	22	;	;	PUNCT
issue-170	20	23	however	however	ADV
issue-170	20	24	,	,	PUNCT
issue-170	20	25	the	the	DET
issue-170	20	26	efficiency	efficiency	NOUN
issue-170	20	27	of	of	ADP
issue-170	20	28	marketing	marketing	NOUN
issue-170	20	29	efforts	effort	NOUN
issue-170	20	30	is	be	AUX
issue-170	20	31	often	often	ADV
issue-170	20	32	being	be	AUX
issue-170	20	33	ignored	ignore	VERB
issue-170	20	34	.	.	PUNCT
issue-170	21	1	considering	consider	VERB
issue-170	21	2	crisis	crisis	NOUN
issue-170	21	3	conditions	condition	NOUN
issue-170	21	4	,	,	PUNCT
issue-170	21	5	the	the	DET
issue-170	21	6	problem	problem	NOUN
issue-170	21	7	of	of	ADP
issue-170	21	8	economic	economic	ADJ
issue-170	21	9	advisability	advisability	NOUN
issue-170	21	10	and	and	CCONJ
issue-170	21	11	efficiency	efficiency	NOUN
issue-170	21	12	evaluation	evaluation	NOUN
issue-170	21	13	of	of	ADP
issue-170	21	14	marketing	marketing	NOUN
issue-170	21	15	are	be	AUX
issue-170	21	16	becoming	become	VERB
issue-170	21	17	of	of	ADP
issue-170	21	18	particular	particular	ADJ
issue-170	21	19	importance	importance	NOUN
issue-170	21	20	in	in	ADP
issue-170	21	21	the	the	DET
issue-170	21	22	economies	economy	NOUN
issue-170	21	23	of	of	ADP
issue-170	21	24	different	different	ADJ
issue-170	21	25	countries	country	NOUN
issue-170	21	26	and	and	CCONJ
issue-170	21	27	transnational	transnational	ADJ
issue-170	21	28	companies	company	NOUN
issue-170	21	29	’	'	PUNCT
issue-170	21	30	activities	activity	NOUN
issue-170	21	31	since	since	SCONJ
issue-170	21	32	marketing	marketing	NOUN
issue-170	21	33	function	function	NOUN
issue-170	21	34	can	can	AUX
issue-170	21	35	be	be	AUX
issue-170	21	36	perceived	perceive	VERB
issue-170	21	37	at	at	ADP
issue-170	21	38	the	the	DET
issue-170	21	39	corporate	corporate	ADJ
issue-170	21	40	level	level	NOUN
issue-170	21	41	as	as	ADP
issue-170	21	42	consuming	consume	VERB
issue-170	21	43	and	and	CCONJ
issue-170	21	44	as	as	ADP
issue-170	21	45	non	non	ADJ
issue-170	21	46	-	-	ADJ
issue-170	21	47	profitable	profitable	ADJ
issue-170	21	48	.	.	PUNCT
issue-170	22	1	it	it	PRON
issue-170	22	2	is	be	AUX
issue-170	22	3	extremely	extremely	ADV
issue-170	22	4	important	important	ADJ
issue-170	22	5	to	to	PART
issue-170	22	6	develop	develop	VERB
issue-170	22	7	a	a	DET
issue-170	22	8	unified	unified	ADJ
issue-170	22	9	approach	approach	NOUN
issue-170	22	10	towards	towards	ADP
issue-170	22	11	the	the	DET
issue-170	22	12	evaluation	evaluation	NOUN
issue-170	22	13	of	of	ADP
issue-170	22	14	marketing	marketing	NOUN
issue-170	22	15	efficiency	efficiency	NOUN
issue-170	22	16	and	and	CCONJ
issue-170	22	17	control	control	NOUN
issue-170	22	18	in	in	ADP
issue-170	22	19	the	the	DET
issue-170	22	20	companies	company	NOUN
issue-170	22	21	,	,	PUNCT
issue-170	22	22	working	work	VERB
issue-170	22	23	in	in	ADP
issue-170	22	24	multiple	multiple	ADJ
issue-170	22	25	countries	country	NOUN
issue-170	22	26	.	.	PUNCT
issue-170	23	1	therefore	therefore	ADV
issue-170	23	2	,	,	PUNCT
issue-170	23	3	development	development	NOUN
issue-170	23	4	and	and	CCONJ
issue-170	23	5	generalization	generalization	NOUN
issue-170	23	6	of	of	ADP
issue-170	23	7	current	current	ADJ
issue-170	23	8	approaches	approach	NOUN
issue-170	23	9	toward	toward	ADP
issue-170	23	10	the	the	DET
issue-170	23	11	marketing	marketing	NOUN
issue-170	23	12	efficiency	efficiency	NOUN
issue-170	23	13	control	control	NOUN
issue-170	23	14	are	be	AUX
issue-170	23	15	extremely	extremely	ADV
issue-170	23	16	relevant	relevant	ADJ
issue-170	23	17	.	.	PUNCT
issue-170	24	1	formulation	formulation	NOUN
issue-170	24	2	of	of	ADP
issue-170	24	3	objectives	objective	NOUN
issue-170	24	4	.	.	PUNCT
issue-170	25	1	search	search	NOUN
issue-170	25	2	for	for	ADP
issue-170	25	3	theoretical	theoretical	ADJ
issue-170	25	4	approaches	approach	NOUN
issue-170	25	5	and	and	CCONJ
issue-170	25	6	development	development	NOUN
issue-170	25	7	of	of	ADP
issue-170	25	8	practical	practical	ADJ
issue-170	25	9	recommendations	recommendation	NOUN
issue-170	25	10	regarding	regard	VERB
issue-170	25	11	implementation	implementation	NOUN
issue-170	25	12	of	of	ADP
issue-170	25	13	marketing	marketing	NOUN
issue-170	25	14	control	control	NOUN
issue-170	25	15	in	in	ADP
issue-170	25	16	international	international	ADJ
issue-170	25	17	companies	company	NOUN
issue-170	25	18	on	on	ADP
issue-170	25	19	all	all	DET
issue-170	25	20	marketing	marketing	NOUN
issue-170	25	21	stages	stage	NOUN
issue-170	25	22	.	.	PUNCT
issue-170	26	1	the	the	DET
issue-170	26	2	purpose	purpose	NOUN
issue-170	26	3	of	of	ADP
issue-170	26	4	the	the	DET
issue-170	26	5	study	study	NOUN
issue-170	26	6	.	.	PUNCT
issue-170	27	1	the	the	DET
issue-170	27	2	purpose	purpose	NOUN
issue-170	27	3	of	of	ADP
issue-170	27	4	the	the	DET
issue-170	27	5	study	study	NOUN
issue-170	27	6	is	be	AUX
issue-170	27	7	the	the	DET
issue-170	27	8	generalization	generalization	NOUN
issue-170	27	9	of	of	ADP
issue-170	27	10	international	international	ADJ
issue-170	27	11	experience	experience	NOUN
issue-170	27	12	with	with	ADP
issue-170	27	13	regard	regard	NOUN
issue-170	27	14	to	to	ADP
issue-170	27	15	marketing	marketing	NOUN
issue-170	27	16	efficiency	efficiency	NOUN
issue-170	27	17	control	control	NOUN
issue-170	27	18	.	.	PUNCT
issue-170	28	1	2	2	X
issue-170	28	2	.	.	X
issue-170	28	3	literature	literature	PROPN
issue-170	28	4	review	review	PROPN
issue-170	28	5	g.	g.	PROPN
issue-170	28	6	armstrong	armstrong	PROPN
issue-170	28	7	,	,	PUNCT
issue-170	28	8	p.	p.	PROPN
issue-170	28	9	kotler	kotler	PROPN
issue-170	28	10	,	,	PUNCT
issue-170	28	11	w.	w.	PROPN
issue-170	28	12	kennet	kennet	PROPN
issue-170	28	13	,	,	PUNCT
issue-170	28	14	j.-e	j.-e	PROPN
issue-170	28	15	.	.	PUNCT
issue-170	29	1	mason	mason	PROPN
issue-170	29	2	all	all	PRON
issue-170	29	3	relate	relate	VERB
issue-170	29	4	to	to	ADP
issue-170	29	5	famous	famous	ADJ
issue-170	29	6	scientists	scientist	NOUN
issue-170	29	7	in	in	ADP
issue-170	29	8	the	the	DET
issue-170	29	9	marketing	marketing	NOUN
issue-170	29	10	sphere	sphere	NOUN
issue-170	29	11	that	that	PRON
issue-170	29	12	raised	raise	VERB
issue-170	29	13	in	in	ADP
issue-170	29	14	their	their	PRON
issue-170	29	15	works	work	NOUN
issue-170	29	16	the	the	DET
issue-170	29	17	issue	issue	NOUN
issue-170	29	18	of	of	ADP
issue-170	29	19	marketing	marketing	NOUN
issue-170	29	20	complex	complex	NOUN
issue-170	29	21	and	and	CCONJ
issue-170	29	22	evaluation	evaluation	NOUN
issue-170	29	23	of	of	ADP
issue-170	29	24	marketing	marketing	NOUN
issue-170	29	25	efficiency	efficiency	NOUN
issue-170	29	26	.	.	PUNCT
issue-170	30	1	in	in	ADP
issue-170	30	2	ukraine	ukraine	NOUN
issue-170	30	3	,	,	PUNCT
issue-170	30	4	works	work	VERB
issue-170	30	5	of	of	ADP
issue-170	30	6	the	the	DET
issue-170	30	7	following	follow	VERB
issue-170	30	8	scientists	scientist	NOUN
issue-170	30	9	are	be	AUX
issue-170	30	10	devoted	devoted	ADJ
issue-170	30	11	to	to	ADP
issue-170	30	12	the	the	DET
issue-170	30	13	issue	issue	NOUN
issue-170	30	14	of	of	ADP
issue-170	30	15	marketing	marketing	NOUN
issue-170	30	16	efficiency	efficiency	NOUN
issue-170	30	17	:	:	PUNCT
issue-170	30	18	l.	l.	PROPN
issue-170	30	19	balabanova	balabanova	PROPN
issue-170	30	20	,	,	PUNCT
issue-170	30	21	a.	a.	PROPN
issue-170	30	22	balabanyts	balabanyts	PROPN
issue-170	30	23	,	,	PUNCT
issue-170	30	24	a.	a.	PROPN
issue-170	30	25	dlihach	dlihach	PROPN
issue-170	30	26	,	,	PUNCT
issue-170	30	27	y.	y.	PROPN
issue-170	30	28	mytrokhina	mytrokhina	PROPN
issue-170	30	29	,	,	PUNCT
issue-170	30	30	y.	y.	PROPN
issue-170	30	31	romat	romat	PROPN
issue-170	30	32	,	,	PUNCT
issue-170	30	33	r.	r.	PROPN
issue-170	30	34	kanayan	kanayan	PROPN
issue-170	30	35	,	,	PUNCT
issue-170	30	36	corresponding	corresponding	ADJ
issue-170	30	37	author	author	NOUN
issue-170	30	38	:	:	PUNCT
issue-170	30	39	1	1	NUM
issue-170	30	40	department	department	NOUN
issue-170	30	41	of	of	ADP
issue-170	30	42	international	international	ADJ
issue-170	30	43	economics	economic	NOUN
issue-170	30	44	and	and	CCONJ
issue-170	30	45	marketing	marketing	NOUN
issue-170	30	46	,	,	PUNCT
issue-170	30	47	taras	taras	PROPN
issue-170	30	48	shevchenko	shevchenko	PROPN
issue-170	30	49	national	national	PROPN
issue-170	30	50	university	university	PROPN
issue-170	30	51	of	of	ADP
issue-170	30	52	kyiv	kyiv	PROPN
issue-170	30	53	.	.	PUNCT
issue-170	31	1	e	e	X
issue-170	31	2	-	-	NOUN
issue-170	31	3	mail	mail	NOUN
issue-170	31	4	:	:	PUNCT
issue-170	31	5	o.bulkot@gmail.com	o.bulkot@gmail.com	PROPN
issue-170	31	6	2	2	NUM
issue-170	31	7	department	department	NOUN
issue-170	31	8	of	of	ADP
issue-170	31	9	international	international	ADJ
issue-170	31	10	economics	economic	NOUN
issue-170	31	11	and	and	CCONJ
issue-170	31	12	marketing	marketing	NOUN
issue-170	31	13	,	,	PUNCT
issue-170	31	14	taras	taras	PROPN
issue-170	31	15	shevchenko	shevchenko	PROPN
issue-170	31	16	national	national	PROPN
issue-170	31	17	university	university	PROPN
issue-170	31	18	of	of	ADP
issue-170	31	19	kyiv	kyiv	PROPN
issue-170	31	20	.	.	PUNCT
issue-170	32	1	e	e	X
issue-170	32	2	-	-	NOUN
issue-170	32	3	mail	mail	NOUN
issue-170	32	4	:	:	PUNCT
issue-170	32	5	lidia_paschuk@yahoo.com	lidia_paschuk@yahoo.com	X
issue-170	32	6	baltic	baltic	PROPN
issue-170	32	7	journal	journal	PROPN
issue-170	32	8	of	of	ADP
issue-170	32	9	economic	economic	ADJ
issue-170	32	10	studies	study	NOUN
issue-170	32	11	19	19	NUM
issue-170	32	12	vol	vol	NOUN
issue-170	32	13	.	.	PUNCT
issue-170	33	1	3	3	NUM
issue-170	33	2	,	,	PUNCT
issue-170	33	3	no	no	INTJ
issue-170	33	4	.	.	NOUN
issue-170	33	5	2	2	NUM
issue-170	33	6	,	,	PUNCT
issue-170	33	7	2017	2017	NUM
issue-170	33	8	o.	o.	NOUN
issue-170	33	9	kanishchenko	kanishchenko	PROPN
issue-170	33	10	,	,	PUNCT
issue-170	33	11	m.	m.	NOUN
issue-170	33	12	kotliarenko	kotliarenko	PROPN
issue-170	33	13	,	,	PUNCT
issue-170	33	14	a.	a.	NOUN
issue-170	33	15	starostina	starostina	PROPN
issue-170	33	16	,	,	PUNCT
issue-170	33	17	b.	b.	PROPN
issue-170	33	18	ivanchenko	ivanchenko	PROPN
issue-170	33	19	,	,	PUNCT
issue-170	33	20	and	and	CCONJ
issue-170	33	21	others	other	NOUN
issue-170	33	22	.	.	PUNCT
issue-170	34	1	the	the	DET
issue-170	34	2	problem	problem	NOUN
issue-170	34	3	of	of	ADP
issue-170	34	4	control	control	NOUN
issue-170	34	5	over	over	ADP
issue-170	34	6	marketing	marketing	NOUN
issue-170	34	7	efficiency	efficiency	NOUN
issue-170	34	8	has	have	AUX
issue-170	34	9	not	not	PART
issue-170	34	10	received	receive	VERB
issue-170	34	11	a	a	DET
issue-170	34	12	proper	proper	ADJ
issue-170	34	13	attention	attention	NOUN
issue-170	34	14	;	;	PUNCT
issue-170	34	15	therefore	therefore	ADV
issue-170	34	16	,	,	PUNCT
issue-170	34	17	it	it	PRON
issue-170	34	18	needs	need	VERB
issue-170	34	19	further	further	ADJ
issue-170	34	20	research	research	NOUN
issue-170	34	21	and	and	CCONJ
issue-170	34	22	recommendations	recommendation	NOUN
issue-170	34	23	development	development	NOUN
issue-170	34	24	for	for	ADP
issue-170	34	25	ukrainian	ukrainian	ADJ
issue-170	34	26	market	market	NOUN
issue-170	34	27	.	.	PUNCT
issue-170	35	1	unsolved	unsolved	ADJ
issue-170	35	2	parts	part	NOUN
issue-170	35	3	of	of	ADP
issue-170	35	4	the	the	DET
issue-170	35	5	problem	problem	NOUN
issue-170	35	6	.	.	PUNCT
issue-170	36	1	nowadays	nowadays	ADV
issue-170	36	2	,	,	PUNCT
issue-170	36	3	most	most	ADJ
issue-170	36	4	of	of	ADP
issue-170	36	5	the	the	DET
issue-170	36	6	international	international	ADJ
issue-170	36	7	studies	study	NOUN
issue-170	36	8	on	on	ADP
issue-170	36	9	the	the	DET
issue-170	36	10	mentioned	mention	VERB
issue-170	36	11	topic	topic	NOUN
issue-170	36	12	can	can	AUX
issue-170	36	13	be	be	AUX
issue-170	36	14	used	use	VERB
issue-170	36	15	in	in	ADP
issue-170	36	16	developed	develop	VERB
issue-170	36	17	and	and	CCONJ
issue-170	36	18	developing	develop	VERB
issue-170	36	19	countries	country	NOUN
issue-170	36	20	.	.	PUNCT
issue-170	37	1	however	however	ADV
issue-170	37	2	,	,	PUNCT
issue-170	37	3	the	the	DET
issue-170	37	4	issue	issue	NOUN
issue-170	37	5	of	of	ADP
issue-170	37	6	unified	unified	ADJ
issue-170	37	7	systematic	systematic	ADJ
issue-170	37	8	approach	approach	NOUN
issue-170	37	9	towards	towards	ADP
issue-170	37	10	the	the	DET
issue-170	37	11	efficiency	efficiency	NOUN
issue-170	37	12	control	control	NOUN
issue-170	37	13	in	in	ADP
issue-170	37	14	different	different	ADJ
issue-170	37	15	countries	country	NOUN
issue-170	37	16	in	in	ADP
issue-170	37	17	different	different	ADJ
issue-170	37	18	areas	area	NOUN
issue-170	37	19	still	still	ADV
issue-170	37	20	remains	remain	VERB
issue-170	37	21	open	open	ADJ
issue-170	37	22	.	.	PUNCT
issue-170	38	1	moreover	moreover	ADV
issue-170	38	2	,	,	PUNCT
issue-170	38	3	considering	consider	VERB
issue-170	38	4	political	political	ADJ
issue-170	38	5	instability	instability	NOUN
issue-170	38	6	of	of	ADP
issue-170	38	7	ukraine	ukraine	PROPN
issue-170	38	8	’s	’s	PART
issue-170	38	9	economy	economy	NOUN
issue-170	38	10	,	,	PUNCT
issue-170	38	11	internal	internal	ADJ
issue-170	38	12	factors	factor	NOUN
issue-170	38	13	need	need	VERB
issue-170	38	14	to	to	PART
issue-170	38	15	be	be	AUX
issue-170	38	16	objectively	objectively	ADV
issue-170	38	17	taken	take	VERB
issue-170	38	18	into	into	ADP
issue-170	38	19	account	account	NOUN
issue-170	38	20	since	since	SCONJ
issue-170	38	21	they	they	PRON
issue-170	38	22	can	can	AUX
issue-170	38	23	influence	influence	VERB
issue-170	38	24	the	the	DET
issue-170	38	25	selection	selection	NOUN
issue-170	38	26	of	of	ADP
issue-170	38	27	consumer	consumer	NOUN
issue-170	38	28	behaviour	behaviour	NOUN
issue-170	38	29	management	management	NOUN
issue-170	38	30	’s	’s	PART
issue-170	38	31	methods	method	NOUN
issue-170	38	32	.	.	PUNCT
issue-170	39	1	3	3	X
issue-170	39	2	.	.	X
issue-170	39	3	research	research	NOUN
issue-170	39	4	key	key	ADJ
issue-170	39	5	points	point	NOUN
issue-170	39	6	marketing	marketing	NOUN
issue-170	39	7	is	be	AUX
issue-170	39	8	one	one	NUM
issue-170	39	9	of	of	ADP
issue-170	39	10	the	the	DET
issue-170	39	11	key	key	ADJ
issue-170	39	12	functions	function	NOUN
issue-170	39	13	in	in	ADP
issue-170	39	14	any	any	DET
issue-170	39	15	company	company	NOUN
issue-170	39	16	that	that	PRON
issue-170	39	17	ensures	ensure	VERB
issue-170	39	18	satisfaction	satisfaction	NOUN
issue-170	39	19	of	of	ADP
issue-170	39	20	economic	economic	ADJ
issue-170	39	21	needs	need	NOUN
issue-170	39	22	of	of	ADP
issue-170	39	23	market	market	NOUN
issue-170	39	24	relations	relation	NOUN
issue-170	39	25	’	'	PUNCT
issue-170	39	26	parties	party	NOUN
issue-170	39	27	(	(	PUNCT
issue-170	39	28	kotler	kotler	NOUN
issue-170	39	29	,	,	PUNCT
issue-170	39	30	armstrong	armstrong	PROPN
issue-170	39	31	,	,	PUNCT
issue-170	39	32	1997	1997	NUM
issue-170	39	33	)	)	PUNCT
issue-170	39	34	,	,	PUNCT
issue-170	39	35	namely	namely	ADV
issue-170	39	36	consumers	consumer	NOUN
issue-170	39	37	’	'	PUNCT
issue-170	39	38	needs	need	NOUN
issue-170	39	39	in	in	ADP
issue-170	39	40	terms	term	NOUN
issue-170	39	41	of	of	ADP
issue-170	39	42	profitability	profitability	NOUN
issue-170	39	43	(	(	PUNCT
issue-170	39	44	haldane	haldane	NOUN
issue-170	39	45	,	,	PUNCT
issue-170	39	46	2009	2009	NUM
issue-170	39	47	)	)	PUNCT
issue-170	39	48	.	.	PUNCT
issue-170	40	1	first	first	ADV
issue-170	40	2	of	of	ADP
issue-170	40	3	all	all	PRON
issue-170	40	4	,	,	PUNCT
issue-170	40	5	marketing	marketing	NOUN
issue-170	40	6	is	be	AUX
issue-170	40	7	management	management	NOUN
issue-170	40	8	function	function	NOUN
issue-170	40	9	.	.	PUNCT
issue-170	41	1	p.	p.	NOUN
issue-170	41	2	kotler	kotler	PROPN
issue-170	41	3	suggests	suggest	VERB
issue-170	41	4	considering	consider	VERB
issue-170	41	5	management	management	NOUN
issue-170	41	6	based	base	VERB
issue-170	41	7	on	on	ADP
issue-170	41	8	apic	apic	NOUN
issue-170	41	9	approach	approach	NOUN
issue-170	41	10	where	where	SCONJ
issue-170	41	11	a	a	DET
issue-170	41	12	stands	stand	VERB
issue-170	41	13	for	for	ADP
issue-170	41	14	analysis	analysis	NOUN
issue-170	41	15	,	,	PUNCT
issue-170	41	16	p	p	X
issue-170	41	17	–	–	PUNCT
issue-170	41	18	for	for	ADP
issue-170	41	19	planning	planning	NOUN
issue-170	41	20	,	,	PUNCT
issue-170	41	21	i	i	PRON
issue-170	41	22	–	–	PUNCT
issue-170	41	23	for	for	ADP
issue-170	41	24	implementation	implementation	NOUN
issue-170	41	25	,	,	PUNCT
issue-170	41	26	and	and	CCONJ
issue-170	41	27	c	c	X
issue-170	41	28	–	–	PUNCT
issue-170	41	29	for	for	ADP
issue-170	41	30	control	control	NOUN
issue-170	41	31	(	(	PUNCT
issue-170	41	32	kotler	kotler	NOUN
issue-170	41	33	,	,	PUNCT
issue-170	41	34	1988	1988	NUM
issue-170	41	35	)	)	PUNCT
issue-170	41	36	.	.	PUNCT
issue-170	42	1	the	the	DET
issue-170	42	2	systematic	systematic	ADJ
issue-170	42	3	and	and	CCONJ
issue-170	42	4	logical	logical	ADJ
issue-170	42	5	approach	approach	NOUN
issue-170	42	6	is	be	AUX
issue-170	42	7	meant	mean	VERB
issue-170	42	8	here	here	ADV
issue-170	42	9	.	.	PUNCT
issue-170	43	1	first	first	ADV
issue-170	43	2	of	of	ADP
issue-170	43	3	all	all	PRON
issue-170	43	4	,	,	PUNCT
issue-170	43	5	we	we	PRON
issue-170	43	6	need	need	VERB
issue-170	43	7	to	to	PART
issue-170	43	8	determine	determine	VERB
issue-170	43	9	conditions	condition	NOUN
issue-170	43	10	,	,	PUNCT
issue-170	43	11	under	under	ADP
issue-170	43	12	which	which	PRON
issue-170	43	13	the	the	DET
issue-170	43	14	organization	organization	NOUN
issue-170	43	15	is	be	AUX
issue-170	43	16	working	work	VERB
issue-170	43	17	by	by	ADP
issue-170	43	18	analysing	analyse	VERB
issue-170	43	19	the	the	DET
issue-170	43	20	external	external	ADJ
issue-170	43	21	environment	environment	NOUN
issue-170	43	22	and	and	CCONJ
issue-170	43	23	internal	internal	ADJ
issue-170	43	24	company	company	NOUN
issue-170	43	25	’s	’s	PART
issue-170	43	26	potential	potential	NOUN
issue-170	43	27	.	.	PUNCT
issue-170	44	1	the	the	DET
issue-170	44	2	results	result	NOUN
issue-170	44	3	of	of	ADP
issue-170	44	4	the	the	DET
issue-170	44	5	conducted	conduct	VERB
issue-170	44	6	marketing	marketing	NOUN
issue-170	44	7	audit	audit	NOUN
issue-170	44	8	should	should	AUX
issue-170	44	9	be	be	AUX
issue-170	44	10	summarized	summarize	VERB
issue-170	44	11	in	in	ADP
issue-170	44	12	swot	swot	NOUN
issue-170	44	13	-	-	PUNCT
issue-170	44	14	analysis	analysis	NOUN
issue-170	44	15	.	.	PUNCT
issue-170	45	1	the	the	DET
issue-170	45	2	next	next	ADJ
issue-170	45	3	stage	stage	NOUN
issue-170	45	4	is	be	AUX
issue-170	45	5	the	the	DET
issue-170	45	6	direct	direct	ADJ
issue-170	45	7	development	development	NOUN
issue-170	45	8	of	of	ADP
issue-170	45	9	marketing	marketing	NOUN
issue-170	45	10	plans	plan	NOUN
issue-170	45	11	based	base	VERB
issue-170	45	12	on	on	ADP
issue-170	45	13	marketing	marketing	NOUN
issue-170	45	14	objectives	objective	NOUN
issue-170	45	15	,	,	PUNCT
issue-170	45	16	developed	develop	VERB
issue-170	45	17	as	as	ADP
issue-170	45	18	a	a	DET
issue-170	45	19	result	result	NOUN
issue-170	45	20	of	of	ADP
issue-170	45	21	the	the	DET
issue-170	45	22	situational	situational	ADJ
issue-170	45	23	analysis	analysis	NOUN
issue-170	45	24	.	.	PUNCT
issue-170	46	1	developed	develop	VERB
issue-170	46	2	plans	plan	NOUN
issue-170	46	3	fall	fall	VERB
issue-170	46	4	under	under	ADP
issue-170	46	5	the	the	DET
issue-170	46	6	implementation	implementation	NOUN
issue-170	46	7	during	during	ADP
issue-170	46	8	the	the	DET
issue-170	46	9	next	next	ADJ
issue-170	46	10	stage	stage	NOUN
issue-170	46	11	,	,	PUNCT
issue-170	46	12	evaluation	evaluation	NOUN
issue-170	46	13	of	of	ADP
issue-170	46	14	implementation	implementation	NOUN
issue-170	46	15	efficiency	efficiency	NOUN
issue-170	46	16	and	and	CCONJ
issue-170	46	17	analysis	analysis	NOUN
issue-170	46	18	of	of	ADP
issue-170	46	19	management	management	NOUN
issue-170	46	20	mistakes	mistake	NOUN
issue-170	46	21	are	be	AUX
issue-170	46	22	the	the	DET
issue-170	46	23	final	final	ADJ
issue-170	46	24	stage	stage	NOUN
issue-170	46	25	.	.	PUNCT
issue-170	47	1	herewith	herewith	NOUN
issue-170	47	2	marketing	marketing	NOUN
issue-170	47	3	within	within	ADP
issue-170	47	4	the	the	DET
issue-170	47	5	organization	organization	NOUN
issue-170	47	6	should	should	AUX
issue-170	47	7	be	be	AUX
issue-170	47	8	cyclic	cyclic	ADJ
issue-170	47	9	and	and	CCONJ
issue-170	47	10	control	control	NOUN
issue-170	47	11	results	result	NOUN
issue-170	47	12	should	should	AUX
issue-170	47	13	be	be	AUX
issue-170	47	14	taken	take	VERB
issue-170	47	15	into	into	ADP
issue-170	47	16	account	account	NOUN
issue-170	47	17	for	for	ADP
issue-170	47	18	further	further	ADJ
issue-170	47	19	marketing	marketing	NOUN
issue-170	47	20	planning	planning	NOUN
issue-170	47	21	,	,	PUNCT
issue-170	47	22	as	as	SCONJ
issue-170	47	23	illustrated	illustrate	VERB
issue-170	47	24	in	in	ADP
issue-170	47	25	fig	fig	NOUN
issue-170	47	26	.	.	PUNCT
issue-170	48	1	1	1	NUM
issue-170	48	2	taken	take	VERB
issue-170	48	3	into	into	ADP
issue-170	48	4	account	account	NOUN
issue-170	48	5	the	the	DET
issue-170	48	6	fact	fact	NOUN
issue-170	48	7	that	that	SCONJ
issue-170	48	8	marketing	marketing	NOUN
issue-170	48	9	can	can	AUX
issue-170	48	10	be	be	AUX
issue-170	48	11	characterized	characterize	VERB
issue-170	48	12	by	by	ADP
issue-170	48	13	cyclical	cyclical	ADJ
issue-170	48	14	nature	nature	NOUN
issue-170	48	15	,	,	PUNCT
issue-170	48	16	it	it	PRON
issue-170	48	17	is	be	AUX
issue-170	48	18	worth	worth	ADJ
issue-170	48	19	mentioning	mention	VERB
issue-170	48	20	that	that	SCONJ
issue-170	48	21	control	control	NOUN
issue-170	48	22	plays	play	VERB
issue-170	48	23	an	an	DET
issue-170	48	24	important	important	ADJ
issue-170	48	25	role	role	NOUN
issue-170	48	26	in	in	ADP
issue-170	48	27	marketing	marketing	NOUN
issue-170	48	28	since	since	SCONJ
issue-170	48	29	it	it	PRON
issue-170	48	30	provides	provide	VERB
issue-170	48	31	a	a	DET
issue-170	48	32	basis	basis	NOUN
issue-170	48	33	for	for	ADP
issue-170	48	34	further	further	ADJ
issue-170	48	35	decision	decision	NOUN
issue-170	48	36	-	-	PUNCT
issue-170	48	37	making	making	NOUN
issue-170	48	38	.	.	PUNCT
issue-170	49	1	reaching	reach	VERB
issue-170	49	2	results	result	NOUN
issue-170	49	3	is	be	AUX
issue-170	49	4	only	only	ADV
issue-170	49	5	possible	possible	ADJ
issue-170	49	6	if	if	SCONJ
issue-170	49	7	problematic	problematic	ADJ
issue-170	49	8	spheres	sphere	NOUN
issue-170	49	9	of	of	ADP
issue-170	49	10	organization	organization	NOUN
issue-170	49	11	’s	’s	PART
issue-170	49	12	activities	activity	NOUN
issue-170	49	13	are	be	AUX
issue-170	49	14	detected	detect	VERB
issue-170	49	15	timely	timely	ADV
issue-170	49	16	.	.	PUNCT
issue-170	50	1	therefore	therefore	ADV
issue-170	50	2	,	,	PUNCT
issue-170	50	3	regular	regular	ADJ
issue-170	50	4	and	and	CCONJ
issue-170	50	5	systematic	systematic	ADJ
issue-170	50	6	control	control	NOUN
issue-170	50	7	is	be	AUX
issue-170	50	8	extremely	extremely	ADV
issue-170	50	9	necessary	necessary	ADJ
issue-170	50	10	.	.	PUNCT
issue-170	51	1	moreover	moreover	ADV
issue-170	51	2	,	,	PUNCT
issue-170	51	3	a	a	DET
issue-170	51	4	majority	majority	NOUN
issue-170	51	5	of	of	ADP
issue-170	51	6	transnational	transnational	ADJ
issue-170	51	7	companies	company	NOUN
issue-170	51	8	,	,	PUNCT
issue-170	51	9	namely	namely	ADV
issue-170	51	10	,	,	PUNCT
issue-170	51	11	bayer	bayer	PROPN
issue-170	51	12	,	,	PUNCT
issue-170	51	13	coca	coca	PROPN
issue-170	51	14	-	-	PUNCT
issue-170	51	15	cola	cola	PROPN
issue-170	51	16	,	,	PUNCT
issue-170	51	17	pepsi	pepsi	PROPN
issue-170	51	18	co	co	NOUN
issue-170	51	19	,	,	PUNCT
issue-170	51	20	mondelez	mondelez	PROPN
issue-170	51	21	,	,	PUNCT
issue-170	51	22	mars	mar	NOUN
issue-170	51	23	,	,	PUNCT
issue-170	51	24	mintel	mintel	PROPN
issue-170	51	25	,	,	PUNCT
issue-170	51	26	cargill	cargill	NOUN
issue-170	51	27	,	,	PUNCT
issue-170	51	28	and	and	CCONJ
issue-170	51	29	many	many	ADJ
issue-170	51	30	others	other	NOUN
issue-170	51	31	,	,	PUNCT
issue-170	51	32	have	have	VERB
issue-170	51	33	a	a	DET
issue-170	51	34	unified	unified	ADJ
issue-170	51	35	approach	approach	NOUN
issue-170	51	36	that	that	SCONJ
issue-170	51	37	verification	verification	NOUN
issue-170	51	38	of	of	ADP
issue-170	51	39	developed	develop	VERB
issue-170	51	40	plans	plan	NOUN
issue-170	51	41	implementation	implementation	NOUN
issue-170	51	42	and	and	CCONJ
issue-170	51	43	achieved	achieve	VERB
issue-170	51	44	results	result	NOUN
issue-170	51	45	needs	need	VERB
issue-170	51	46	to	to	PART
issue-170	51	47	be	be	AUX
issue-170	51	48	made	make	VERB
issue-170	51	49	once	once	ADV
issue-170	51	50	a	a	DET
issue-170	51	51	year	year	NOUN
issue-170	51	52	.	.	PUNCT
issue-170	52	1	the	the	DET
issue-170	52	2	results	result	NOUN
issue-170	52	3	of	of	ADP
issue-170	52	4	research	research	NOUN
issue-170	52	5	,	,	PUNCT
issue-170	52	6	conducted	conduct	VERB
issue-170	52	7	for	for	ADP
issue-170	52	8	60	60	NUM
issue-170	52	9	companies	company	NOUN
issue-170	52	10	in	in	ADP
issue-170	52	11	the	the	DET
issue-170	52	12	spring	spring	NOUN
issue-170	52	13	of	of	ADP
issue-170	52	14	2015	2015	NUM
issue-170	52	15	(	(	PUNCT
issue-170	52	16	32	32	NUM
issue-170	52	17	%	%	NOUN
issue-170	52	18	of	of	ADP
issue-170	52	19	which	which	PRON
issue-170	52	20	were	be	AUX
issue-170	52	21	ukrainian	ukrainian	ADJ
issue-170	52	22	and	and	CCONJ
issue-170	52	23	68	68	NUM
issue-170	52	24	%	%	NOUN
issue-170	52	25	–	–	PUNCT
issue-170	52	26	offices	office	NOUN
issue-170	52	27	and	and	CCONJ
issue-170	52	28	affiliates	affiliate	NOUN
issue-170	52	29	of	of	ADP
issue-170	52	30	international	international	ADJ
issue-170	52	31	companies	company	NOUN
issue-170	52	32	)	)	PUNCT
issue-170	52	33	demonstrated	demonstrate	VERB
issue-170	52	34	that	that	SCONJ
issue-170	52	35	in	in	ADP
issue-170	52	36	the	the	DET
issue-170	52	37	majority	majority	NOUN
issue-170	52	38	of	of	ADP
issue-170	52	39	companies	company	NOUN
issue-170	52	40	(	(	PUNCT
issue-170	52	41	85	85	NUM
issue-170	52	42	%	%	NOUN
issue-170	52	43	)	)	PUNCT
issue-170	52	44	,	,	PUNCT
issue-170	52	45	a	a	DET
issue-170	52	46	control	control	NOUN
issue-170	52	47	over	over	ADP
issue-170	52	48	marketing	marketing	NOUN
issue-170	52	49	performance	performance	NOUN
issue-170	52	50	is	be	AUX
issue-170	52	51	applied	apply	VERB
issue-170	52	52	,	,	PUNCT
issue-170	52	53	however	however	ADV
issue-170	52	54	,	,	PUNCT
issue-170	52	55	with	with	ADP
issue-170	52	56	no	no	DET
issue-170	52	57	single	single	ADJ
issue-170	52	58	approach	approach	NOUN
issue-170	52	59	.	.	PUNCT
issue-170	53	1	companies	company	NOUN
issue-170	53	2	’	'	PUNCT
issue-170	53	3	or	or	CCONJ
issue-170	53	4	affiliates	affiliate	VERB
issue-170	53	5	’	'	PUNCT
issue-170	53	6	managers	manager	NOUN
issue-170	53	7	in	in	ADP
issue-170	53	8	cooperation	cooperation	NOUN
issue-170	53	9	with	with	ADP
issue-170	53	10	marketing	marketing	NOUN
issue-170	53	11	specialists	specialist	NOUN
issue-170	53	12	are	be	AUX
issue-170	53	13	responsible	responsible	ADJ
issue-170	53	14	for	for	ADP
issue-170	53	15	control	control	NOUN
issue-170	53	16	.	.	PUNCT
issue-170	54	1	also	also	ADV
issue-170	54	2	,	,	PUNCT
issue-170	54	3	it	it	PRON
issue-170	54	4	is	be	AUX
issue-170	54	5	worth	worth	ADJ
issue-170	54	6	mentioning	mention	VERB
issue-170	54	7	that	that	SCONJ
issue-170	54	8	80	80	NUM
issue-170	54	9	%	%	NOUN
issue-170	54	10	of	of	ADP
issue-170	54	11	ukrainian	ukrainian	ADJ
issue-170	54	12	companies	company	NOUN
issue-170	54	13	need	need	VERB
issue-170	54	14	assistance	assistance	NOUN
issue-170	54	15	in	in	ADP
issue-170	54	16	conducting	conduct	VERB
issue-170	54	17	control	control	NOUN
issue-170	54	18	because	because	SCONJ
issue-170	54	19	they	they	PRON
issue-170	54	20	do	do	AUX
issue-170	54	21	not	not	PART
issue-170	54	22	have	have	VERB
issue-170	54	23	their	their	PRON
issue-170	54	24	own	own	ADJ
issue-170	54	25	understanding	understanding	NOUN
issue-170	54	26	of	of	ADP
issue-170	54	27	how	how	SCONJ
issue-170	54	28	to	to	PART
issue-170	54	29	conduct	conduct	VERB
issue-170	54	30	the	the	DET
issue-170	54	31	process	process	NOUN
issue-170	54	32	of	of	ADP
issue-170	54	33	control	control	NOUN
issue-170	54	34	over	over	ADP
issue-170	54	35	marketing	marketing	NOUN
issue-170	54	36	activities	activity	NOUN
issue-170	54	37	.	.	PUNCT
issue-170	55	1	however	however	ADV
issue-170	55	2	,	,	PUNCT
issue-170	55	3	96	96	NUM
issue-170	55	4	%	%	NOUN
issue-170	55	5	of	of	ADP
issue-170	55	6	foreign	foreign	ADJ
issue-170	55	7	companies	company	NOUN
issue-170	55	8	use	use	VERB
issue-170	55	9	globally	globally	ADV
issue-170	55	10	accepted	accept	VERB
issue-170	55	11	approaches	approach	NOUN
issue-170	55	12	and	and	CCONJ
issue-170	55	13	consider	consider	VERB
issue-170	55	14	them	they	PRON
issue-170	55	15	successful	successful	ADJ
issue-170	55	16	and	and	CCONJ
issue-170	55	17	those	those	PRON
issue-170	55	18	that	that	PRON
issue-170	55	19	contribute	contribute	VERB
issue-170	55	20	to	to	ADP
issue-170	55	21	further	further	ADJ
issue-170	55	22	success	success	NOUN
issue-170	55	23	for	for	ADP
issue-170	55	24	the	the	DET
issue-170	55	25	company	company	NOUN
issue-170	55	26	and	and	CCONJ
issue-170	55	27	brands	brand	NOUN
issue-170	55	28	.	.	PUNCT
issue-170	56	1	summarizing	summarize	VERB
issue-170	56	2	a	a	DET
issue-170	56	3	positive	positive	ADJ
issue-170	56	4	experience	experience	NOUN
issue-170	56	5	of	of	ADP
issue-170	56	6	domestic	domestic	ADJ
issue-170	56	7	and	and	CCONJ
issue-170	56	8	foreign	foreign	ADJ
issue-170	56	9	companies	company	NOUN
issue-170	56	10	,	,	PUNCT
issue-170	56	11	the	the	DET
issue-170	56	12	major	major	ADJ
issue-170	56	13	types	type	NOUN
issue-170	56	14	of	of	ADP
issue-170	56	15	analysis	analysis	NOUN
issue-170	56	16	planning	plan	VERB
issue-170	56	17	implementation	implementation	NOUN
issue-170	56	18	control	control	NOUN
issue-170	56	19	−	−	NOUN
issue-170	56	20	marketing	marketing	NOUN
issue-170	56	21	audit	audit	NOUN
issue-170	56	22	:	:	PUNCT
issue-170	56	23	analysis	analysis	NOUN
issue-170	56	24	of	of	ADP
issue-170	56	25	external	external	ADJ
issue-170	56	26	and	and	CCONJ
issue-170	56	27	internal	internal	ADJ
issue-170	56	28	marketing	marketing	NOUN
issue-170	56	29	environment	environment	NOUN
issue-170	56	30	−	−	PROPN
issue-170	56	31	swot	swot	NOUN
issue-170	56	32	-	-	PUNCT
issue-170	56	33	analysis	analysis	NOUN
issue-170	56	34	−	−	NOUN
issue-170	56	35	marketing	marketing	NOUN
issue-170	56	36	purposes	purpose	NOUN
issue-170	56	37	development	development	NOUN
issue-170	56	38	−	−	NOUN
issue-170	56	39	designing	design	VERB
issue-170	56	40	marketing	marketing	NOUN
issue-170	56	41	strategies	strategy	NOUN
issue-170	56	42	−	−	NOUN
issue-170	56	43	marketing	marketing	NOUN
issue-170	56	44	complex	complex	ADJ
issue-170	56	45	modification	modification	NOUN
issue-170	56	46	−	−	NOUN
issue-170	56	47	marketing	marketing	NOUN
issue-170	56	48	and	and	CCONJ
issue-170	56	49	competitive	competitive	ADJ
issue-170	56	50	strategies	strategy	NOUN
issue-170	56	51	implementation	implementation	NOUN
issue-170	56	52	−	−	PROPN
issue-170	56	53	development	development	NOUN
issue-170	56	54	of	of	ADP
issue-170	56	55	key	key	ADJ
issue-170	56	56	performance	performance	NOUN
issue-170	56	57	indicators	indicator	NOUN
issue-170	56	58	−	−	NOUN
issue-170	56	59	marketing	marketing	NOUN
issue-170	56	60	performance	performance	NOUN
issue-170	56	61	measurement	measurement	NOUN
issue-170	56	62	fig	fig	NOUN
issue-170	56	63	.	.	PUNCT
issue-170	57	1	1	1	X
issue-170	57	2	.	.	X
issue-170	57	3	apic	apic	NOUN
issue-170	57	4	–	–	PUNCT
issue-170	57	5	marketing	marketing	NOUN
issue-170	57	6	management	management	NOUN
issue-170	57	7	activities	activity	NOUN
issue-170	57	8	basis	basis	NOUN
issue-170	57	9	source	source	NOUN
issue-170	57	10	:	:	PUNCT
issue-170	57	11	designed	design	VERB
issue-170	57	12	by	by	ADP
issue-170	57	13	the	the	DET
issue-170	57	14	authors	author	NOUN
issue-170	57	15	based	base	VERB
issue-170	57	16	on	on	ADP
issue-170	57	17	(	(	PUNCT
issue-170	57	18	kotler	kotler	NOUN
issue-170	57	19	,	,	PUNCT
issue-170	57	20	1988	1988	NUM
issue-170	57	21	)	)	PUNCT
issue-170	57	22	baltic	baltic	ADJ
issue-170	57	23	journal	journal	NOUN
issue-170	57	24	of	of	ADP
issue-170	57	25	economic	economic	ADJ
issue-170	57	26	studies	study	NOUN
issue-170	57	27	20	20	NUM
issue-170	57	28	vol	vol	NOUN
issue-170	57	29	.	.	PUNCT
issue-170	58	1	3	3	NUM
issue-170	58	2	,	,	PUNCT
issue-170	58	3	no	no	INTJ
issue-170	58	4	.	.	NOUN
issue-170	58	5	2	2	NUM
issue-170	58	6	,	,	PUNCT
issue-170	58	7	2017	2017	NUM
issue-170	58	8	marketing	marketing	NOUN
issue-170	58	9	control	control	NOUN
issue-170	58	10	that	that	PRON
issue-170	58	11	can	can	AUX
issue-170	58	12	be	be	AUX
issue-170	58	13	used	use	VERB
issue-170	58	14	by	by	ADP
issue-170	58	15	organizations	organization	NOUN
issue-170	58	16	can	can	AUX
issue-170	58	17	be	be	AUX
issue-170	58	18	distinguished	distinguish	VERB
issue-170	58	19	.	.	PUNCT
issue-170	59	1	these	these	DET
issue-170	59	2	types	type	NOUN
issue-170	59	3	are	be	AUX
issue-170	59	4	:	:	PUNCT
issue-170	59	5	controlling	control	VERB
issue-170	59	6	of	of	ADP
issue-170	59	7	annual	annual	ADJ
issue-170	59	8	plans	plan	NOUN
issue-170	59	9	,	,	PUNCT
issue-170	59	10	sales	sale	NOUN
issue-170	59	11	control	control	NOUN
issue-170	59	12	,	,	PUNCT
issue-170	59	13	control	control	NOUN
issue-170	59	14	of	of	ADP
issue-170	59	15	marketing	marketing	NOUN
issue-170	59	16	objectives	objective	NOUN
issue-170	59	17	,	,	PUNCT
issue-170	59	18	monitoring	monitor	VERB
issue-170	59	19	performance	performance	NOUN
issue-170	59	20	,	,	PUNCT
issue-170	59	21	and	and	CCONJ
issue-170	59	22	strategic	strategic	ADJ
issue-170	59	23	control	control	NOUN
issue-170	59	24	.	.	PUNCT
issue-170	60	1	at	at	ADP
issue-170	60	2	fig	fig	NOUN
issue-170	60	3	.	.	PUNCT
issue-170	60	4	 	 	SPACE
issue-170	60	5	2	2	NUM
issue-170	60	6	below	below	ADV
issue-170	60	7	,	,	PUNCT
issue-170	60	8	the	the	DET
issue-170	60	9	objectives	objective	NOUN
issue-170	60	10	of	of	ADP
issue-170	60	11	each	each	DET
issue-170	60	12	type	type	NOUN
issue-170	60	13	of	of	ADP
issue-170	60	14	control	control	NOUN
issue-170	60	15	,	,	PUNCT
issue-170	60	16	as	as	ADV
issue-170	60	17	well	well	ADV
issue-170	60	18	as	as	ADP
issue-170	60	19	responsibilities	responsibility	NOUN
issue-170	60	20	and	and	CCONJ
issue-170	60	21	objectives	objective	NOUN
issue-170	60	22	of	of	ADP
issue-170	60	23	control	control	NOUN
issue-170	60	24	based	base	VERB
issue-170	60	25	on	on	ADP
issue-170	60	26	p.	p.	PROPN
issue-170	60	27	 	 	SPACE
issue-170	60	28	kotler	kotler	PROPN
issue-170	60	29	work	work	NOUN
issue-170	60	30	,	,	PUNCT
issue-170	60	31	and	and	CCONJ
issue-170	60	32	the	the	DET
issue-170	60	33	results	result	NOUN
issue-170	60	34	of	of	ADP
issue-170	60	35	research	research	NOUN
issue-170	60	36	conducted	conduct	VERB
issue-170	60	37	by	by	ADP
issue-170	60	38	the	the	DET
issue-170	60	39	author	author	NOUN
issue-170	60	40	,	,	PUNCT
issue-170	60	41	are	be	AUX
issue-170	60	42	summarized	summarize	VERB
issue-170	60	43	.	.	PUNCT
issue-170	61	1	monitoring	monitor	VERB
issue-170	61	2	the	the	DET
issue-170	61	3	effectiveness	effectiveness	NOUN
issue-170	61	4	of	of	ADP
issue-170	61	5	annual	annual	ADJ
issue-170	61	6	plans	plan	NOUN
issue-170	61	7	may	may	AUX
issue-170	61	8	be	be	AUX
issue-170	61	9	done	do	VERB
issue-170	61	10	by	by	ADP
issue-170	61	11	implementing	implement	VERB
issue-170	61	12	key	key	ADJ
issue-170	61	13	performance	performance	NOUN
issue-170	61	14	indicators	indicator	NOUN
issue-170	61	15	(	(	PUNCT
issue-170	61	16	kpi	kpi	PROPN
issue-170	61	17	)	)	PUNCT
issue-170	61	18	.	.	PUNCT
issue-170	62	1	such	such	ADJ
issue-170	62	2	indicators	indicator	NOUN
issue-170	62	3	enable	enable	VERB
issue-170	62	4	to	to	PART
issue-170	62	5	develop	develop	VERB
issue-170	62	6	quantitative	quantitative	ADJ
issue-170	62	7	evaluation	evaluation	NOUN
issue-170	62	8	system	system	NOUN
issue-170	62	9	of	of	ADP
issue-170	62	10	the	the	DET
issue-170	62	11	organization	organization	NOUN
issue-170	62	12	’s	’s	PART
issue-170	62	13	strategy	strategy	NOUN
issue-170	62	14	,	,	PUNCT
issue-170	62	15	based	base	VERB
issue-170	62	16	on	on	ADP
issue-170	62	17	control	control	NOUN
issue-170	62	18	of	of	ADP
issue-170	62	19	its	its	PRON
issue-170	62	20	goals	goal	NOUN
issue-170	62	21	.	.	PUNCT
issue-170	63	1	key	key	ADJ
issue-170	63	2	performance	performance	NOUN
issue-170	63	3	indicators	indicator	NOUN
issue-170	63	4	can	can	AUX
issue-170	63	5	be	be	AUX
issue-170	63	6	quantitative	quantitative	ADJ
issue-170	63	7	and	and	CCONJ
issue-170	63	8	qualitative	qualitative	ADJ
issue-170	63	9	.	.	PUNCT
issue-170	64	1	quantitative	quantitative	ADJ
issue-170	64	2	will	will	AUX
issue-170	64	3	have	have	VERB
issue-170	64	4	a	a	DET
issue-170	64	5	numerical	numerical	ADJ
issue-170	64	6	value	value	NOUN
issue-170	64	7	and	and	CCONJ
issue-170	64	8	quality	quality	NOUN
issue-170	64	9	will	will	AUX
issue-170	64	10	mainly	mainly	ADV
issue-170	64	11	relate	relate	VERB
issue-170	64	12	to	to	ADP
issue-170	64	13	brand	brand	NOUN
issue-170	64	14	or	or	CCONJ
issue-170	64	15	company	company	NOUN
issue-170	64	16	attitude	attitude	NOUN
issue-170	64	17	and	and	CCONJ
issue-170	64	18	perception	perception	NOUN
issue-170	64	19	of	of	ADP
issue-170	64	20	consumers	consumer	NOUN
issue-170	64	21	and	and	CCONJ
issue-170	64	22	key	key	ADJ
issue-170	64	23	stakeholders	stakeholder	NOUN
issue-170	64	24	.	.	PUNCT
issue-170	65	1	the	the	DET
issue-170	65	2	majority	majority	NOUN
issue-170	65	3	of	of	ADP
issue-170	65	4	companies	company	NOUN
issue-170	65	5	(	(	PUNCT
issue-170	65	6	78	78	NUM
issue-170	65	7	%	%	NOUN
issue-170	65	8	)	)	PUNCT
issue-170	65	9	that	that	PRON
issue-170	65	10	have	have	AUX
issue-170	65	11	been	be	AUX
issue-170	65	12	surveyed	survey	VERB
issue-170	65	13	,	,	PUNCT
issue-170	65	14	agreed	agree	VERB
issue-170	65	15	with	with	ADP
issue-170	65	16	the	the	DET
issue-170	65	17	expediency	expediency	NOUN
issue-170	65	18	of	of	ADP
issue-170	65	19	development	development	NOUN
issue-170	65	20	of	of	ADP
issue-170	65	21	key	key	ADJ
issue-170	65	22	performance	performance	NOUN
issue-170	65	23	indicators	indicator	NOUN
issue-170	65	24	based	base	VERB
issue-170	65	25	on	on	ADP
issue-170	65	26	marketing	marketing	NOUN
issue-170	65	27	objectives	objective	NOUN
issue-170	65	28	,	,	PUNCT
issue-170	65	29	as	as	SCONJ
issue-170	65	30	shown	show	VERB
issue-170	65	31	in	in	ADP
issue-170	65	32	table	table	NOUN
issue-170	65	33	1	1	NUM
issue-170	65	34	.	.	PUNCT
issue-170	66	1	the	the	DET
issue-170	66	2	next	next	ADJ
issue-170	66	3	type	type	NOUN
issue-170	66	4	of	of	ADP
issue-170	66	5	marketing	marketing	NOUN
issue-170	66	6	control	control	NOUN
issue-170	66	7	that	that	PRON
issue-170	66	8	should	should	AUX
issue-170	66	9	be	be	AUX
issue-170	66	10	considered	consider	VERB
issue-170	66	11	is	be	AUX
issue-170	66	12	marketing	market	VERB
issue-170	66	13	control	control	NOUN
issue-170	66	14	of	of	ADP
issue-170	66	15	profitability	profitability	NOUN
issue-170	66	16	.	.	PUNCT
issue-170	67	1	determination	determination	NOUN
issue-170	67	2	of	of	ADP
issue-170	67	3	income	income	NOUN
issue-170	67	4	that	that	PRON
issue-170	67	5	derived	derive	VERB
issue-170	67	6	from	from	ADP
issue-170	67	7	marketing	marketing	NOUN
issue-170	67	8	activities	activity	NOUN
issue-170	67	9	is	be	AUX
issue-170	67	10	rather	rather	ADV
issue-170	67	11	controversial	controversial	ADJ
issue-170	67	12	and	and	CCONJ
issue-170	67	13	not	not	PART
issue-170	67	14	all	all	DET
issue-170	67	15	marketers	marketer	NOUN
issue-170	67	16	are	be	AUX
issue-170	67	17	able	able	ADJ
issue-170	67	18	to	to	PART
issue-170	67	19	define	define	VERB
issue-170	67	20	it	it	PRON
issue-170	67	21	.	.	PUNCT
issue-170	68	1	determination	determination	NOUN
issue-170	68	2	of	of	ADP
issue-170	68	3	the	the	DET
issue-170	68	4	effectiveness	effectiveness	NOUN
issue-170	68	5	of	of	ADP
issue-170	68	6	marketing	marketing	NOUN
issue-170	68	7	is	be	AUX
issue-170	68	8	one	one	NUM
issue-170	68	9	of	of	ADP
issue-170	68	10	the	the	DET
issue-170	68	11	most	most	ADV
issue-170	68	12	difficult	difficult	ADJ
issue-170	68	13	elements	element	NOUN
issue-170	68	14	of	of	ADP
issue-170	68	15	marketing	marketing	NOUN
issue-170	68	16	activity	activity	NOUN
issue-170	68	17	.	.	PUNCT
issue-170	69	1	according	accord	VERB
issue-170	69	2	to	to	ADP
issue-170	69	3	the	the	DET
issue-170	69	4	business	business	NOUN
issue-170	69	5	dictionary	dictionary	PROPN
issue-170	69	6	,	,	PUNCT
issue-170	69	7	effectiveness	effectiveness	NOUN
issue-170	69	8	means	mean	VERB
issue-170	69	9	“	"	PUNCT
issue-170	69	10	the	the	DET
issue-170	69	11	degree	degree	NOUN
issue-170	69	12	to	to	PART
issue-170	69	13	which	which	PRON
issue-170	69	14	objectives	objective	NOUN
issue-170	69	15	are	be	AUX
issue-170	69	16	achieved	achieve	VERB
issue-170	69	17	and	and	CCONJ
issue-170	69	18	the	the	DET
issue-170	69	19	extent	extent	NOUN
issue-170	69	20	to	to	PART
issue-170	69	21	which	which	PRON
issue-170	69	22	targeted	target	VERB
issue-170	69	23	problems	problem	NOUN
issue-170	69	24	are	be	AUX
issue-170	69	25	solved	solve	VERB
issue-170	69	26	.	.	PUNCT
issue-170	69	27	”	"	PUNCT
issue-170	70	1	in	in	ADP
issue-170	70	2	contrast	contrast	NOUN
issue-170	70	3	to	to	ADP
issue-170	70	4	efficiency	efficiency	NOUN
issue-170	70	5	,	,	PUNCT
issue-170	70	6	effectiveness	effectiveness	NOUN
issue-170	70	7	is	be	AUX
issue-170	70	8	determined	determine	VERB
issue-170	70	9	without	without	ADP
issue-170	70	10	reference	reference	NOUN
issue-170	70	11	to	to	ADP
issue-170	70	12	costs	cost	NOUN
issue-170	70	13	.	.	PUNCT
issue-170	71	1	the	the	DET
issue-170	71	2	costs	cost	NOUN
issue-170	71	3	arising	arise	VERB
issue-170	71	4	from	from	ADP
issue-170	71	5	the	the	DET
issue-170	71	6	implementation	implementation	NOUN
issue-170	71	7	and	and	CCONJ
issue-170	71	8	development	development	NOUN
issue-170	71	9	of	of	ADP
issue-170	71	10	marketing	marketing	NOUN
issue-170	71	11	activities	activity	NOUN
issue-170	71	12	are	be	AUX
issue-170	71	13	fairly	fairly	ADV
issue-170	71	14	easy	easy	ADJ
issue-170	71	15	to	to	PART
issue-170	71	16	calculate	calculate	VERB
issue-170	71	17	but	but	CCONJ
issue-170	71	18	measurement	measurement	NOUN
issue-170	71	19	of	of	ADP
issue-170	71	20	the	the	DET
issue-170	71	21	implementation	implementation	NOUN
issue-170	71	22	effect	effect	NOUN
issue-170	71	23	seems	seem	VERB
issue-170	71	24	to	to	PART
issue-170	71	25	be	be	AUX
issue-170	71	26	impossible	impossible	ADJ
issue-170	71	27	sometimes	sometimes	ADV
issue-170	71	28	.	.	PUNCT
issue-170	72	1	this	this	PRON
issue-170	72	2	is	be	AUX
issue-170	72	3	due	due	ADJ
issue-170	72	4	to	to	ADP
issue-170	72	5	the	the	DET
issue-170	72	6	fact	fact	NOUN
issue-170	72	7	that	that	SCONJ
issue-170	72	8	marketing	marketing	NOUN
issue-170	72	9	activity	activity	NOUN
issue-170	72	10	annual	annual	ADJ
issue-170	72	11	plans	plan	NOUN
issue-170	72	12	control	control	VERB
issue-170	72	13	senior	senior	ADJ
issue-170	72	14	management	management	NOUN
issue-170	72	15	,	,	PUNCT
issue-170	72	16	middle	middle	ADJ
issue-170	72	17	-	-	PUNCT
issue-170	72	18	level	level	NOUN
issue-170	72	19	managers	manager	NOUN
issue-170	72	20	planned	plan	VERB
issue-170	72	21	results	result	NOUN
issue-170	72	22	in	in	ADP
issue-170	72	23	sales	sale	NOUN
issue-170	72	24	,	,	PUNCT
issue-170	72	25	market	market	NOUN
issue-170	72	26	share	share	NOUN
issue-170	72	27	,	,	PUNCT
issue-170	72	28	cost	cost	NOUN
issue-170	72	29	,	,	PUNCT
issue-170	72	30	sales	sale	NOUN
issue-170	72	31	and	and	CCONJ
issue-170	72	32	analysis	analysis	NOUN
issue-170	72	33	of	of	ADP
issue-170	72	34	the	the	DET
issue-170	72	35	plans	plan	NOUN
issue-170	72	36	profitability	profitability	NOUN
issue-170	72	37	control	control	PROPN
issue-170	72	38	financial	financial	ADJ
issue-170	72	39	department	department	PROPN
issue-170	72	40	,	,	PUNCT
issue-170	72	41	invited	invite	VERB
issue-170	72	42	or	or	CCONJ
issue-170	72	43	internal	internal	ADJ
issue-170	72	44	marketing	marketing	NOUN
issue-170	72	45	inspector	inspector	NOUN
issue-170	72	46	determining	determine	VERB
issue-170	72	47	the	the	DET
issue-170	72	48	use	use	NOUN
issue-170	72	49	of	of	ADP
issue-170	72	50	funds	fund	NOUN
issue-170	72	51	,	,	PUNCT
issue-170	72	52	profitability	profitability	NOUN
issue-170	72	53	by	by	ADP
issue-170	72	54	product	product	NOUN
issue-170	72	55	,	,	PUNCT
issue-170	72	56	territories	territory	NOUN
issue-170	72	57	,	,	PUNCT
issue-170	72	58	segments	segment	NOUN
issue-170	72	59	of	of	ADP
issue-170	72	60	the	the	DET
issue-170	72	61	market	market	NOUN
issue-170	72	62	,	,	PUNCT
issue-170	72	63	and	and	CCONJ
issue-170	72	64	distribution	distribution	NOUN
issue-170	72	65	channels	channel	NOUN
issue-170	72	66	performance	performance	NOUN
issue-170	72	67	monitoring	monitor	VERB
issue-170	72	68	functional	functional	ADJ
issue-170	72	69	managers	manager	NOUN
issue-170	72	70	,	,	PUNCT
issue-170	72	71	marketers	marketer	NOUN
issue-170	72	72	,	,	PUNCT
issue-170	72	73	marketing	marketing	NOUN
issue-170	72	74	inspector	inspector	NOUN
issue-170	72	75	determining	determine	VERB
issue-170	72	76	the	the	DET
issue-170	72	77	use	use	NOUN
issue-170	72	78	of	of	ADP
issue-170	72	79	funds	fund	NOUN
issue-170	72	80	,	,	PUNCT
issue-170	72	81	profitability	profitability	NOUN
issue-170	72	82	by	by	ADP
issue-170	72	83	product	product	NOUN
issue-170	72	84	,	,	PUNCT
issue-170	72	85	territories	territory	NOUN
issue-170	72	86	,	,	PUNCT
issue-170	72	87	segments	segment	NOUN
issue-170	72	88	of	of	ADP
issue-170	72	89	the	the	DET
issue-170	72	90	market	market	NOUN
issue-170	72	91	,	,	PUNCT
issue-170	72	92	distribution	distribution	NOUN
issue-170	72	93	channels	channel	NOUN
issue-170	72	94	strategic	strategic	ADJ
issue-170	72	95	control	control	NOUN
issue-170	72	96	senior	senior	ADJ
issue-170	72	97	management	management	NOUN
issue-170	72	98	,	,	PUNCT
issue-170	72	99	invited	invite	VERB
issue-170	72	100	marketing	marketing	NOUN
issue-170	72	101	auditor	auditor	NOUN
issue-170	72	102	find	find	VERB
issue-170	72	103	out	out	ADP
issue-170	72	104	if	if	SCONJ
issue-170	72	105	the	the	DET
issue-170	72	106	company	company	NOUN
issue-170	72	107	uses	use	VERB
issue-170	72	108	every	every	DET
issue-170	72	109	opportunity	opportunity	NOUN
issue-170	72	110	in	in	ADP
issue-170	72	111	market	market	NOUN
issue-170	72	112	and	and	CCONJ
issue-170	72	113	distribution	distribution	NOUN
issue-170	72	114	channel	channel	NOUN
issue-170	72	115	fig	fig	NOUN
issue-170	72	116	.	.	PUNCT
issue-170	73	1	2	2	X
issue-170	73	2	.	.	NUM
issue-170	73	3	types	type	NOUN
issue-170	73	4	and	and	CCONJ
issue-170	73	5	purposes	purpose	NOUN
issue-170	73	6	of	of	ADP
issue-170	73	7	marketing	marketing	NOUN
issue-170	73	8	control	control	NOUN
issue-170	73	9	source	source	NOUN
issue-170	73	10	:	:	PUNCT
issue-170	73	11	designed	design	VERB
issue-170	73	12	by	by	ADP
issue-170	73	13	the	the	DET
issue-170	73	14	authors	author	NOUN
issue-170	73	15	based	base	VERB
issue-170	73	16	on	on	ADP
issue-170	73	17	(	(	PUNCT
issue-170	73	18	kotler	kotler	NOUN
issue-170	73	19	,	,	PUNCT
issue-170	73	20	1988	1988	NUM
issue-170	73	21	)	)	PUNCT
issue-170	73	22	table	table	NOUN
issue-170	73	23	1	1	NUM
issue-170	73	24	development	development	NOUN
issue-170	73	25	kpis	kpis	PROPN
issue-170	73	26	of	of	ADP
issue-170	73	27	marketing	marketing	NOUN
issue-170	73	28	activities	activity	NOUN
issue-170	73	29	marketing	market	VERB
issue-170	73	30	goal	goal	NOUN
issue-170	73	31	kpi	kpi	PROPN
issue-170	73	32	control	control	PROPN
issue-170	73	33	method	method	NOUN
issue-170	73	34	success	success	NOUN
issue-170	73	35	failure	failure	NOUN
issue-170	73	36	to	to	PART
issue-170	73	37	gain	gain	VERB
issue-170	73	38	the	the	DET
issue-170	73	39	60	60	NUM
issue-170	73	40	%	%	NOUN
issue-170	73	41	level	level	NOUN
issue-170	73	42	of	of	ADP
issue-170	73	43	brand	brand	NOUN
issue-170	73	44	awareness	awareness	NOUN
issue-170	73	45	(	(	PUNCT
issue-170	73	46	45	45	NUM
issue-170	73	47	%	%	NOUN
issue-170	73	48	in	in	ADP
issue-170	73	49	2014	2014	NUM
issue-170	73	50	)	)	PUNCT
issue-170	73	51	sportswear	sportswear	NOUN
issue-170	73	52	for	for	ADP
issue-170	73	53	mountain	mountain	NOUN
issue-170	73	54	climbing	climbing	NOUN
issue-170	73	55	classes	class	NOUN
issue-170	73	56	for	for	ADP
issue-170	73	57	men	man	NOUN
issue-170	73	58	and	and	CCONJ
issue-170	73	59	women	woman	NOUN
issue-170	73	60	20	20	NUM
issue-170	73	61	-	-	SYM
issue-170	73	62	45	45	NUM
issue-170	73	63	years	year	NOUN
issue-170	73	64	old	old	ADJ
issue-170	73	65	that	that	PRON
issue-170	73	66	live	live	VERB
issue-170	73	67	in	in	ADP
issue-170	73	68	kiev	kiev	NOUN
issue-170	73	69	during	during	ADP
issue-170	73	70	2015	2015	NUM
issue-170	73	71	.	.	PUNCT
issue-170	74	1	60	60	NUM
issue-170	74	2	%	%	NOUN
issue-170	74	3	brand	brand	NOUN
issue-170	74	4	awareness	awareness	NOUN
issue-170	74	5	among	among	ADP
issue-170	74	6	men	man	NOUN
issue-170	74	7	and	and	CCONJ
issue-170	74	8	women	woman	NOUN
issue-170	74	9	20	20	NUM
issue-170	74	10	-	-	SYM
issue-170	74	11	45	45	NUM
issue-170	74	12	years	year	NOUN
issue-170	74	13	living	live	VERB
issue-170	74	14	in	in	ADP
issue-170	74	15	kiev	kiev	PROPN
issue-170	74	16	and	and	CCONJ
issue-170	74	17	involved	involve	VERB
issue-170	74	18	climbing	climbing	NOUN
issue-170	74	19	poll	poll	NOUN
issue-170	74	20	representative	representative	ADJ
issue-170	74	21	sample	sample	NOUN
issue-170	74	22	60±2	60±2	NUM
issue-170	74	23	%	%	NOUN
issue-170	74	24	less	less	ADJ
issue-170	74	25	than	than	ADP
issue-170	74	26	60	60	NUM
issue-170	74	27	%	%	NOUN
issue-170	74	28	increase	increase	NOUN
issue-170	74	29	the	the	DET
issue-170	74	30	number	number	NOUN
issue-170	74	31	of	of	ADP
issue-170	74	32	corporate	corporate	ADJ
issue-170	74	33	customers	customer	NOUN
issue-170	74	34	at	at	ADP
issue-170	74	35	more	more	ADJ
issue-170	74	36	than	than	ADP
issue-170	74	37	15	15	NUM
issue-170	74	38	cleaning	clean	VERB
issue-170	74	39	companies	company	NOUN
issue-170	74	40	in	in	ADP
issue-170	74	41	september	september	PROPN
issue-170	74	42	2015	2015	NUM
issue-170	74	43	15	15	NUM
issue-170	74	44	new	new	ADJ
issue-170	74	45	customers	customer	NOUN
issue-170	74	46	internal	internal	ADJ
issue-170	74	47	reporting	report	VERB
issue-170	74	48	15	15	NUM
issue-170	74	49	companies	company	NOUN
issue-170	74	50	less	less	ADJ
issue-170	74	51	than	than	ADP
issue-170	74	52	15	15	NUM
issue-170	74	53	increase	increase	NOUN
issue-170	74	54	sales	sale	NOUN
issue-170	74	55	of	of	ADP
issue-170	74	56	face	face	NOUN
issue-170	74	57	cream	cream	NOUN
issue-170	74	58	at	at	ADP
issue-170	74	59	ukrainian	ukrainian	ADJ
issue-170	74	60	market	market	NOUN
issue-170	74	61	at	at	ADP
issue-170	74	62	5	5	NUM
issue-170	74	63	%	%	NOUN
issue-170	74	64	(	(	PUNCT
issue-170	74	65	from	from	ADP
issue-170	74	66	x	x	SYM
issue-170	74	67	tons	ton	NOUN
issue-170	74	68	in	in	ADP
issue-170	74	69	2014	2014	NUM
issue-170	74	70	)	)	PUNCT
issue-170	74	71	by	by	ADP
issue-170	74	72	the	the	DET
issue-170	74	73	end	end	NOUN
issue-170	74	74	of	of	ADP
issue-170	74	75	2015	2015	NUM
issue-170	74	76	sales	sale	NOUN
issue-170	74	77	volume	volume	NOUN
issue-170	74	78	in	in	ADP
issue-170	74	79	tonnes	tonne	NOUN
issue-170	74	80	internal	internal	ADJ
issue-170	74	81	reporting	reporting	NOUN
issue-170	74	82	х	х	VERB
issue-170	74	83	tons	ton	NOUN
issue-170	74	84	+5	+5	NOUN
issue-170	74	85	%	%	NOUN
issue-170	74	86	less	less	ADJ
issue-170	74	87	than	than	ADP
issue-170	74	88	х	х	PROPN
issue-170	74	89	tons	ton	NOUN
issue-170	74	90	+5	+5	NOUN
issue-170	74	91	%	%	NOUN
issue-170	74	92	launch	launch	NOUN
issue-170	74	93	new	new	ADJ
issue-170	74	94	cookies	cookie	NOUN
issue-170	74	95	and	and	CCONJ
issue-170	74	96	ensure	ensure	VERB
issue-170	74	97	sales	sale	NOUN
issue-170	74	98	of	of	ADP
issue-170	74	99	10,000	10,000	NUM
issue-170	74	100	packages	package	NOUN
issue-170	74	101	for	for	ADP
issue-170	74	102	2015	2015	NUM
issue-170	74	103	in	in	ADP
issue-170	74	104	ukraine	ukraine	NOUN
issue-170	74	105	.	.	PUNCT
issue-170	75	1	sales	sale	NOUN
issue-170	75	2	volume	volume	NOUN
issue-170	75	3	in	in	ADP
issue-170	75	4	packages	package	NOUN
issue-170	75	5	internal	internal	ADJ
issue-170	75	6	reporting	report	VERB
issue-170	75	7	10,000	10,000	NUM
issue-170	75	8	packages	package	NOUN
issue-170	75	9	and	and	CCONJ
issue-170	75	10	more	more	ADV
issue-170	75	11	less	less	ADJ
issue-170	75	12	than	than	ADP
issue-170	75	13	10000	10000	NUM
issue-170	75	14	 	 	SPACE
issue-170	75	15	packages	package	NOUN
issue-170	75	16	source	source	NOUN
issue-170	75	17	:	:	PUNCT
issue-170	75	18	designed	design	VERB
issue-170	75	19	by	by	ADP
issue-170	75	20	the	the	DET
issue-170	75	21	authors	author	NOUN
issue-170	75	22	based	base	VERB
issue-170	75	23	on	on	ADP
issue-170	75	24	own	own	ADJ
issue-170	75	25	research	research	NOUN
issue-170	75	26	baltic	baltic	ADJ
issue-170	75	27	journal	journal	NOUN
issue-170	75	28	of	of	ADP
issue-170	75	29	economic	economic	ADJ
issue-170	75	30	studies	study	NOUN
issue-170	75	31	21	21	NUM
issue-170	75	32	vol	vol	NOUN
issue-170	75	33	.	.	PUNCT
issue-170	76	1	3	3	NUM
issue-170	76	2	,	,	PUNCT
issue-170	76	3	no	no	INTJ
issue-170	76	4	.	.	NOUN
issue-170	76	5	2	2	NUM
issue-170	76	6	,	,	PUNCT
issue-170	76	7	2017	2017	NUM
issue-170	76	8	involves	involve	VERB
issue-170	76	9	two	two	NUM
issue-170	76	10	groups	group	NOUN
issue-170	76	11	of	of	ADP
issue-170	76	12	achieving	achieve	VERB
issue-170	76	13	goals	goal	NOUN
issue-170	76	14	:	:	PUNCT
issue-170	76	15	market	market	NOUN
issue-170	76	16	return	return	NOUN
issue-170	76	17	,	,	PUNCT
issue-170	76	18	financial	financial	ADJ
issue-170	76	19	payback	payback	NOUN
issue-170	76	20	.	.	PUNCT
issue-170	77	1	based	base	VERB
issue-170	77	2	on	on	ADP
issue-170	77	3	the	the	DET
issue-170	77	4	research	research	NOUN
issue-170	77	5	results	result	NOUN
issue-170	77	6	,	,	PUNCT
issue-170	77	7	the	the	DET
issue-170	77	8	authors	author	NOUN
issue-170	77	9	decided	decide	VERB
issue-170	77	10	to	to	PART
issue-170	77	11	consider	consider	VERB
issue-170	77	12	two	two	NUM
issue-170	77	13	major	major	ADJ
issue-170	77	14	groups	group	NOUN
issue-170	77	15	of	of	ADP
issue-170	77	16	effectiveness	effectiveness	NOUN
issue-170	77	17	indicators	indicator	NOUN
issue-170	77	18	for	for	ADP
issue-170	77	19	tncs	tnc	NOUN
issue-170	77	20	,	,	PUNCT
issue-170	77	21	which	which	PRON
issue-170	77	22	are	be	AUX
issue-170	77	23	financial	financial	ADJ
issue-170	77	24	and	and	CCONJ
issue-170	77	25	marketing	marketing	NOUN
issue-170	77	26	indicators	indicator	NOUN
issue-170	77	27	.	.	PUNCT
issue-170	78	1	financial	financial	ADJ
issue-170	78	2	indicators	indicator	NOUN
issue-170	78	3	encompass	encompass	VERB
issue-170	78	4	tree	tree	NOUN
issue-170	78	5	main	main	ADJ
issue-170	78	6	groups	group	NOUN
issue-170	78	7	:	:	PUNCT
issue-170	78	8	(	(	PUNCT
issue-170	78	9	1	1	X
issue-170	78	10	)	)	PUNCT
issue-170	78	11	costs	cost	NOUN
issue-170	78	12	’	'	PUNCT
issue-170	78	13	indicators	indicator	NOUN
issue-170	78	14	(	(	PUNCT
issue-170	78	15	cost	cost	NOUN
issue-170	78	16	-	-	PUNCT
issue-170	78	17	price	price	NOUN
issue-170	78	18	of	of	ADP
issue-170	78	19	goods	good	NOUN
issue-170	78	20	,	,	PUNCT
issue-170	78	21	marketing	marketing	NOUN
issue-170	78	22	costs	cost	NOUN
issue-170	78	23	,	,	PUNCT
issue-170	78	24	current	current	ADJ
issue-170	78	25	costs	cost	NOUN
issue-170	78	26	)	)	PUNCT
issue-170	78	27	;	;	PUNCT
issue-170	78	28	(	(	PUNCT
issue-170	78	29	2	2	X
issue-170	78	30	)	)	PUNCT
issue-170	78	31	productivity	productivity	NOUN
issue-170	78	32	indicators	indicator	NOUN
issue-170	78	33	(	(	PUNCT
issue-170	78	34	stocks	stock	NOUN
issue-170	78	35	goods	good	NOUN
issue-170	78	36	turnover	turnover	NOUN
issue-170	78	37	,	,	PUNCT
issue-170	78	38	sales	sale	NOUN
issue-170	78	39	per	per	ADP
issue-170	78	40	worker	worker	NOUN
issue-170	78	41	,	,	PUNCT
issue-170	78	42	and	and	CCONJ
issue-170	78	43	bills	bill	NOUN
issue-170	78	44	receivables	receivable	NOUN
issue-170	78	45	)	)	PUNCT
issue-170	78	46	;	;	PUNCT
issue-170	78	47	(	(	PUNCT
issue-170	78	48	3	3	X
issue-170	78	49	)	)	PUNCT
issue-170	78	50	profitability	profitability	NOUN
issue-170	78	51	indicators	indicator	NOUN
issue-170	78	52	(	(	PUNCT
issue-170	78	53	sales	sale	NOUN
issue-170	78	54	profitability	profitability	NOUN
issue-170	78	55	,	,	PUNCT
issue-170	78	56	assets	asset	NOUN
issue-170	78	57	profitability	profitability	NOUN
issue-170	78	58	,	,	PUNCT
issue-170	78	59	and	and	CCONJ
issue-170	78	60	investments	investment	NOUN
issue-170	78	61	profitability	profitability	NOUN
issue-170	78	62	)	)	PUNCT
issue-170	78	63	.	.	PUNCT
issue-170	79	1	marketing	marketing	NOUN
issue-170	79	2	effectiveness	effectiveness	NOUN
issue-170	79	3	indicators	indicator	NOUN
issue-170	79	4	provide	provide	VERB
issue-170	79	5	a	a	DET
issue-170	79	6	weighty	weighty	ADJ
issue-170	79	7	addition	addition	NOUN
issue-170	79	8	to	to	ADP
issue-170	79	9	traditional	traditional	ADJ
issue-170	79	10	indicators	indicator	NOUN
issue-170	79	11	of	of	ADP
issue-170	79	12	financial	financial	ADJ
issue-170	79	13	stability	stability	NOUN
issue-170	79	14	estimation	estimation	NOUN
issue-170	79	15	of	of	ADP
issue-170	79	16	tncs	tnc	NOUN
issue-170	79	17	.	.	PUNCT
issue-170	80	1	they	they	PRON
issue-170	80	2	allow	allow	VERB
issue-170	80	3	marketing	marketing	NOUN
issue-170	80	4	managers	manager	NOUN
issue-170	80	5	to	to	PART
issue-170	80	6	understand	understand	VERB
issue-170	80	7	and	and	CCONJ
issue-170	80	8	monitor	monitor	VERB
issue-170	80	9	the	the	DET
issue-170	80	10	effectiveness	effectiveness	NOUN
issue-170	80	11	of	of	ADP
issue-170	80	12	the	the	DET
issue-170	80	13	market	market	NOUN
issue-170	80	14	and	and	CCONJ
issue-170	80	15	to	to	PART
issue-170	80	16	manage	manage	VERB
issue-170	80	17	it	it	PRON
issue-170	80	18	with	with	ADP
issue-170	80	19	the	the	DET
issue-170	80	20	help	help	NOUN
issue-170	80	21	of	of	ADP
issue-170	80	22	marketing	marketing	NOUN
issue-170	80	23	strategy	strategy	NOUN
issue-170	80	24	(	(	PUNCT
issue-170	80	25	kaplan	kaplan	PROPN
issue-170	80	26	,	,	PUNCT
issue-170	80	27	norton	norton	PROPN
issue-170	80	28	,	,	PUNCT
issue-170	80	29	1992	1992	NUM
issue-170	80	30	)	)	PUNCT
issue-170	80	31	.	.	PUNCT
issue-170	81	1	the	the	DET
issue-170	81	2	marketing	marketing	NOUN
issue-170	81	3	effectiveness	effectiveness	NOUN
issue-170	81	4	indicators	indicator	NOUN
issue-170	81	5	are	be	AUX
issue-170	81	6	divided	divide	VERB
issue-170	81	7	into	into	ADP
issue-170	81	8	three	three	NUM
issue-170	81	9	subgroups	subgroup	NOUN
issue-170	81	10	:	:	PUNCT
issue-170	81	11	(	(	PUNCT
issue-170	81	12	1	1	X
issue-170	81	13	)	)	PUNCT
issue-170	81	14	market	market	NOUN
issue-170	81	15	indexes	index	NOUN
issue-170	81	16	(	(	PUNCT
issue-170	81	17	market	market	NOUN
issue-170	81	18	expansion	expansion	NOUN
issue-170	81	19	factors	factor	NOUN
issue-170	81	20	,	,	PUNCT
issue-170	81	21	market	market	NOUN
issue-170	81	22	share	share	NOUN
issue-170	81	23	,	,	PUNCT
issue-170	81	24	market	market	NOUN
issue-170	81	25	demand	demand	NOUN
issue-170	81	26	potential	potential	NOUN
issue-170	81	27	)	)	PUNCT
issue-170	81	28	;	;	PUNCT
issue-170	81	29	(	(	PUNCT
issue-170	81	30	2	2	X
issue-170	81	31	)	)	PUNCT
issue-170	81	32	competitiveness	competitiveness	NOUN
issue-170	81	33	indexes	index	NOUN
issue-170	81	34	(	(	PUNCT
issue-170	81	35	quality	quality	NOUN
issue-170	81	36	of	of	ADP
issue-170	81	37	goods	good	NOUN
issue-170	81	38	and	and	CCONJ
issue-170	81	39	services	service	NOUN
issue-170	81	40	,	,	PUNCT
issue-170	81	41	relative	relative	ADJ
issue-170	81	42	price	price	NOUN
issue-170	81	43	,	,	PUNCT
issue-170	81	44	and	and	CCONJ
issue-170	81	45	value	value	NOUN
issue-170	81	46	)	)	PUNCT
issue-170	81	47	;	;	PUNCT
issue-170	81	48	(	(	PUNCT
issue-170	81	49	3	3	X
issue-170	81	50	)	)	PUNCT
issue-170	81	51	client	client	NOUN
issue-170	81	52	’s	’s	PART
issue-170	81	53	indicators	indicator	NOUN
issue-170	81	54	(	(	PUNCT
issue-170	81	55	client	client	NOUN
issue-170	81	56	’s	’s	PART
issue-170	81	57	satisfaction	satisfaction	NOUN
issue-170	81	58	,	,	PUNCT
issue-170	81	59	saving	save	VERB
issue-170	81	60	client	client	NOUN
issue-170	81	61	’s	’s	PART
issue-170	81	62	maintenance	maintenance	NOUN
issue-170	81	63	and	and	CCONJ
issue-170	81	64	loyalty	loyalty	NOUN
issue-170	81	65	)	)	PUNCT
issue-170	81	66	(	(	PUNCT
issue-170	81	67	chen	chen	PROPN
issue-170	81	68	,	,	PUNCT
issue-170	81	69	hess	hess	PROPN
issue-170	81	70	,	,	PUNCT
issue-170	81	71	1999	1999	NUM
issue-170	81	72	)	)	PUNCT
issue-170	81	73	.	.	PUNCT
issue-170	82	1	as	as	SCONJ
issue-170	82	2	we	we	PRON
issue-170	82	3	can	can	AUX
issue-170	82	4	see	see	VERB
issue-170	82	5	,	,	PUNCT
issue-170	82	6	indicators	indicator	NOUN
issue-170	82	7	of	of	ADP
issue-170	82	8	marketing	marketing	NOUN
issue-170	82	9	effectiveness	effectiveness	NOUN
issue-170	82	10	can	can	AUX
issue-170	82	11	be	be	AUX
issue-170	82	12	internal	internal	ADJ
issue-170	82	13	,	,	PUNCT
issue-170	82	14	i.e.	i.e.	X
issue-170	82	15	refer	refer	VERB
issue-170	82	16	to	to	ADP
issue-170	82	17	the	the	DET
issue-170	82	18	internal	internal	ADJ
issue-170	82	19	environment	environment	NOUN
issue-170	82	20	of	of	ADP
issue-170	82	21	the	the	DET
issue-170	82	22	company	company	NOUN
issue-170	82	23	,	,	PUNCT
issue-170	82	24	and	and	CCONJ
issue-170	82	25	external	external	ADJ
issue-170	82	26	,	,	PUNCT
issue-170	82	27	i.e.	i.e.	X
issue-170	82	28	refer	refer	VERB
issue-170	82	29	to	to	ADP
issue-170	82	30	the	the	DET
issue-170	82	31	external	external	ADJ
issue-170	82	32	environment	environment	NOUN
issue-170	82	33	of	of	ADP
issue-170	82	34	the	the	DET
issue-170	82	35	company	company	NOUN
issue-170	82	36	.	.	PUNCT
issue-170	83	1	in	in	ADP
issue-170	83	2	turn	turn	NOUN
issue-170	83	3	,	,	PUNCT
issue-170	83	4	the	the	DET
issue-170	83	5	internal	internal	ADJ
issue-170	83	6	and	and	CCONJ
issue-170	83	7	external	external	ADJ
issue-170	83	8	indicators	indicator	NOUN
issue-170	83	9	are	be	AUX
issue-170	83	10	divided	divide	VERB
issue-170	83	11	into	into	ADP
issue-170	83	12	current	current	ADJ
issue-170	83	13	–	–	PUNCT
issue-170	83	14	ever	ever	ADV
issue-170	83	15	-	-	PUNCT
issue-170	83	16	changing	change	VERB
issue-170	83	17	indicators	indicator	NOUN
issue-170	83	18	–	–	PUNCT
issue-170	83	19	that	that	PRON
issue-170	83	20	require	require	VERB
issue-170	83	21	continuous	continuous	ADJ
issue-170	83	22	monitoring	monitoring	NOUN
issue-170	83	23	that	that	PRON
issue-170	83	24	is	be	AUX
issue-170	83	25	often	often	ADV
issue-170	83	26	carried	carry	VERB
issue-170	83	27	out	out	ADP
issue-170	83	28	with	with	ADP
issue-170	83	29	the	the	DET
issue-170	83	30	help	help	NOUN
issue-170	83	31	of	of	ADP
issue-170	83	32	marketing	marketing	NOUN
issue-170	83	33	information	information	NOUN
issue-170	83	34	system	system	NOUN
issue-170	83	35	,	,	PUNCT
issue-170	83	36	and	and	CCONJ
issue-170	83	37	final	final	ADJ
issue-170	83	38	–	–	PUNCT
issue-170	83	39	indicators	indicator	NOUN
issue-170	83	40	that	that	PRON
issue-170	83	41	are	be	AUX
issue-170	83	42	used	use	VERB
issue-170	83	43	as	as	ADP
issue-170	83	44	marketing	marketing	NOUN
issue-170	83	45	objectives	objective	NOUN
issue-170	83	46	of	of	ADP
issue-170	83	47	the	the	DET
issue-170	83	48	company	company	NOUN
issue-170	83	49	and	and	CCONJ
issue-170	83	50	are	be	AUX
issue-170	83	51	estimated	estimate	VERB
issue-170	83	52	,	,	PUNCT
issue-170	83	53	as	as	ADP
issue-170	83	54	a	a	DET
issue-170	83	55	rule	rule	NOUN
issue-170	83	56	,	,	PUNCT
issue-170	83	57	on	on	ADP
issue-170	83	58	the	the	DET
issue-170	83	59	basis	basis	NOUN
issue-170	83	60	of	of	ADP
issue-170	83	61	quarter	quarter	NOUN
issue-170	83	62	,	,	PUNCT
issue-170	83	63	year	year	NOUN
issue-170	83	64	.	.	PUNCT
issue-170	84	1	that	that	PRON
issue-170	84	2	is	be	AUX
issue-170	84	3	why	why	SCONJ
issue-170	84	4	we	we	PRON
issue-170	84	5	can	can	AUX
issue-170	84	6	affirm	affirm	VERB
issue-170	84	7	that	that	SCONJ
issue-170	84	8	the	the	DET
issue-170	84	9	main	main	ADJ
issue-170	84	10	aim	aim	NOUN
issue-170	84	11	of	of	ADP
issue-170	84	12	implementation	implementation	NOUN
issue-170	84	13	of	of	ADP
issue-170	84	14	marketing	marketing	NOUN
issue-170	84	15	indicators	indicator	NOUN
issue-170	84	16	is	be	AUX
issue-170	84	17	the	the	DET
issue-170	84	18	current	current	ADJ
issue-170	84	19	estimation	estimation	NOUN
issue-170	84	20	of	of	ADP
issue-170	84	21	its	its	PRON
issue-170	84	22	efficiency	efficiency	NOUN
issue-170	84	23	.	.	PUNCT
issue-170	85	1	and	and	CCONJ
issue-170	85	2	as	as	ADP
issue-170	85	3	a	a	DET
issue-170	85	4	lot	lot	NOUN
issue-170	85	5	of	of	ADP
issue-170	85	6	its	its	PRON
issue-170	85	7	indexes	index	NOUN
issue-170	85	8	anticipate	anticipate	VERB
issue-170	85	9	the	the	DET
issue-170	85	10	financial	financial	ADJ
issue-170	85	11	result	result	NOUN
issue-170	85	12	of	of	ADP
issue-170	85	13	tnc	tnc	PROPN
issue-170	85	14	’s	’s	PART
issue-170	85	15	activity	activity	NOUN
issue-170	85	16	,	,	PUNCT
issue-170	85	17	that	that	DET
issue-170	85	18	group	group	NOUN
issue-170	85	19	of	of	ADP
issue-170	85	20	indicators	indicator	NOUN
issue-170	85	21	is	be	AUX
issue-170	85	22	of	of	ADP
issue-170	85	23	the	the	DET
issue-170	85	24	high	high	ADJ
issue-170	85	25	importance	importance	NOUN
issue-170	85	26	for	for	ADP
issue-170	85	27	achieving	achieve	VERB
issue-170	85	28	that	that	PRON
issue-170	85	29	result	result	VERB
issue-170	85	30	.	.	PUNCT
issue-170	86	1	we	we	PRON
issue-170	86	2	can	can	AUX
issue-170	86	3	define	define	VERB
issue-170	86	4	four	four	NUM
issue-170	86	5	main	main	ADJ
issue-170	86	6	methods	method	NOUN
issue-170	86	7	of	of	ADP
issue-170	86	8	estimation	estimation	NOUN
issue-170	86	9	of	of	ADP
issue-170	86	10	marketing	marketing	NOUN
issue-170	86	11	efficiency	efficiency	NOUN
issue-170	86	12	:	:	PUNCT
issue-170	86	13	1	1	X
issue-170	86	14	.	.	PUNCT
issue-170	86	15	sociological	sociological	ADJ
issue-170	86	16	methods	method	NOUN
issue-170	86	17	of	of	ADP
issue-170	86	18	evaluating	evaluate	VERB
issue-170	86	19	the	the	DET
issue-170	86	20	effectiveness	effectiveness	NOUN
issue-170	86	21	of	of	ADP
issue-170	86	22	marketing	marketing	NOUN
issue-170	86	23	tools	tool	NOUN
issue-170	86	24	aimed	aim	VERB
issue-170	86	25	at	at	ADP
issue-170	86	26	the	the	DET
issue-170	86	27	use	use	NOUN
issue-170	86	28	of	of	ADP
issue-170	86	29	applied	apply	VERB
issue-170	86	30	sociology	sociology	NOUN
issue-170	86	31	–	–	PUNCT
issue-170	86	32	a	a	DET
issue-170	86	33	program	program	NOUN
issue-170	86	34	of	of	ADP
issue-170	86	35	sociological	sociological	ADJ
issue-170	86	36	research	research	NOUN
issue-170	86	37	and	and	CCONJ
issue-170	86	38	,	,	PUNCT
issue-170	86	39	according	accord	VERB
issue-170	86	40	to	to	ADP
issue-170	86	41	it	it	PRON
issue-170	86	42	,	,	PUNCT
issue-170	86	43	the	the	DET
issue-170	86	44	conduct	conduct	NOUN
issue-170	86	45	of	of	ADP
issue-170	86	46	the	the	DET
issue-170	86	47	study	study	NOUN
issue-170	86	48	.	.	PUNCT
issue-170	87	1	moreover	moreover	ADV
issue-170	87	2	,	,	PUNCT
issue-170	87	3	evaluation	evaluation	NOUN
issue-170	87	4	of	of	ADP
issue-170	87	5	the	the	DET
issue-170	87	6	effectiveness	effectiveness	NOUN
issue-170	87	7	of	of	ADP
issue-170	87	8	marketing	marketing	NOUN
issue-170	87	9	communications	communication	NOUN
issue-170	87	10	is	be	AUX
issue-170	87	11	focused	focus	VERB
issue-170	87	12	on	on	ADP
issue-170	87	13	the	the	DET
issue-170	87	14	use	use	NOUN
issue-170	87	15	of	of	ADP
issue-170	87	16	the	the	DET
issue-170	87	17	tools	tool	NOUN
issue-170	87	18	of	of	ADP
issue-170	87	19	applied	applied	ADJ
issue-170	87	20	sociology	sociology	NOUN
issue-170	87	21	.	.	PUNCT
issue-170	88	1	2	2	X
issue-170	88	2	.	.	X
issue-170	88	3	scoring	scoring	NOUN
issue-170	88	4	methods	method	NOUN
issue-170	88	5	for	for	ADP
issue-170	88	6	evaluating	evaluate	VERB
issue-170	88	7	the	the	DET
issue-170	88	8	effectiveness	effectiveness	NOUN
issue-170	88	9	of	of	ADP
issue-170	88	10	marketing	marketing	NOUN
issue-170	88	11	“	"	PUNCT
issue-170	88	12	isolate	isolate	VERB
issue-170	88	13	”	"	PUNCT
issue-170	88	14	its	its	PRON
issue-170	88	15	effectiveness	effectiveness	NOUN
issue-170	88	16	for	for	ADP
issue-170	88	17	each	each	DET
issue-170	88	18	action	action	NOUN
issue-170	88	19	to	to	PART
issue-170	88	20	comply	comply	VERB
issue-170	88	21	with	with	ADP
issue-170	88	22	eligibility	eligibility	NOUN
issue-170	88	23	criteria	criterion	NOUN
issue-170	88	24	of	of	ADP
issue-170	88	25	the	the	DET
issue-170	88	26	list	list	NOUN
issue-170	88	27	of	of	ADP
issue-170	88	28	structures	structure	NOUN
issue-170	88	29	and	and	CCONJ
issue-170	88	30	processes	process	NOUN
issue-170	88	31	of	of	ADP
issue-170	88	32	marketing	marketing	NOUN
issue-170	88	33	concepts	concept	NOUN
issue-170	88	34	with	with	ADP
issue-170	88	35	setting	set	VERB
issue-170	88	36	a	a	DET
issue-170	88	37	score	score	NOUN
issue-170	88	38	for	for	ADP
issue-170	88	39	each	each	DET
issue-170	88	40	criterion	criterion	NOUN
issue-170	88	41	.	.	PUNCT
issue-170	89	1	3	3	X
issue-170	89	2	.	.	X
issue-170	89	3	qualitative	qualitative	ADJ
issue-170	89	4	methods	method	NOUN
issue-170	89	5	involve	involve	VERB
issue-170	89	6	the	the	DET
issue-170	89	7	use	use	NOUN
issue-170	89	8	of	of	ADP
issue-170	89	9	marketing	marketing	NOUN
issue-170	89	10	audit	audit	NOUN
issue-170	89	11	,	,	PUNCT
issue-170	89	12	during	during	ADP
issue-170	89	13	which	which	PRON
issue-170	89	14	performed	perform	VERB
issue-170	89	15	a	a	DET
issue-170	89	16	comprehensive	comprehensive	ADJ
issue-170	89	17	analysis	analysis	NOUN
issue-170	89	18	of	of	ADP
issue-170	89	19	the	the	DET
issue-170	89	20	external	external	ADJ
issue-170	89	21	environment	environment	NOUN
issue-170	89	22	of	of	ADP
issue-170	89	23	the	the	DET
issue-170	89	24	organization	organization	NOUN
issue-170	89	25	,	,	PUNCT
issue-170	89	26	as	as	ADV
issue-170	89	27	well	well	ADV
issue-170	89	28	as	as	ADP
issue-170	89	29	all	all	DET
issue-170	89	30	threats	threat	NOUN
issue-170	89	31	and	and	CCONJ
issue-170	89	32	opportunities	opportunity	NOUN
issue-170	89	33	.	.	PUNCT
issue-170	90	1	it	it	PRON
issue-170	90	2	is	be	AUX
issue-170	90	3	possible	possible	ADJ
issue-170	90	4	to	to	PART
issue-170	90	5	distinguish	distinguish	VERB
issue-170	90	6	two	two	NUM
issue-170	90	7	areas	area	NOUN
issue-170	90	8	of	of	ADP
issue-170	90	9	marketing	marketing	NOUN
issue-170	90	10	control	control	NOUN
issue-170	90	11	:	:	PUNCT
issue-170	90	12	resultsoriented	resultsoriente	VERB
issue-170	90	13	marketing	marketing	NOUN
issue-170	90	14	control	control	NOUN
issue-170	90	15	,	,	PUNCT
issue-170	90	16	and	and	CCONJ
issue-170	90	17	marketing	marketing	NOUN
issue-170	90	18	audits	audits	NOUN
issue-170	90	19	,	,	PUNCT
issue-170	90	20	i.e.	i.e.	X
issue-170	90	21	analysis	analysis	NOUN
issue-170	90	22	of	of	ADP
issue-170	90	23	the	the	DET
issue-170	90	24	qualitative	qualitative	ADJ
issue-170	90	25	aspects	aspect	NOUN
issue-170	90	26	of	of	ADP
issue-170	90	27	the	the	DET
issue-170	90	28	tnc	tnc	PROPN
issue-170	90	29	.	.	PROPN
issue-170	91	1	4	4	X
issue-170	91	2	.	.	X
issue-170	91	3	quantitative	quantitative	ADJ
issue-170	91	4	methods	method	NOUN
issue-170	91	5	of	of	ADP
issue-170	91	6	estimation	estimation	NOUN
issue-170	91	7	of	of	ADP
issue-170	91	8	the	the	DET
issue-170	91	9	marketing	marketing	NOUN
issue-170	91	10	effectiveness	effectiveness	NOUN
issue-170	91	11	require	require	VERB
issue-170	91	12	comparing	compare	VERB
issue-170	91	13	the	the	DET
issue-170	91	14	costs	cost	NOUN
issue-170	91	15	of	of	ADP
issue-170	91	16	marketing	marketing	NOUN
issue-170	91	17	with	with	ADP
issue-170	91	18	the	the	DET
issue-170	91	19	resulting	result	VERB
issue-170	91	20	gross	gross	ADJ
issue-170	91	21	margin	margin	NOUN
issue-170	91	22	and	and	CCONJ
issue-170	91	23	advertising	advertising	NOUN
issue-170	91	24	costs	cost	NOUN
issue-170	91	25	to	to	ADP
issue-170	91	26	sales	sale	NOUN
issue-170	91	27	.	.	PUNCT
issue-170	92	1	actually	actually	ADV
issue-170	92	2	,	,	PUNCT
issue-170	92	3	they	they	PRON
issue-170	92	4	characterize	characterize	VERB
issue-170	92	5	the	the	DET
issue-170	92	6	final	final	ADJ
issue-170	92	7	financial	financial	ADJ
issue-170	92	8	results	result	NOUN
issue-170	92	9	of	of	ADP
issue-170	92	10	the	the	DET
issue-170	92	11	tnc	tnc	PROPN
issue-170	92	12	.	.	PUNCT
issue-170	93	1	because	because	SCONJ
issue-170	93	2	of	of	ADP
issue-170	93	3	the	the	DET
issue-170	93	4	tight	tight	ADJ
issue-170	93	5	interrelation	interrelation	NOUN
issue-170	93	6	between	between	ADP
issue-170	93	7	the	the	DET
issue-170	93	8	effectiveness	effectiveness	NOUN
issue-170	93	9	of	of	ADP
issue-170	93	10	marketing	marketing	NOUN
issue-170	93	11	and	and	CCONJ
issue-170	93	12	the	the	DET
issue-170	93	13	final	final	ADJ
issue-170	93	14	financial	financial	ADJ
issue-170	93	15	result	result	NOUN
issue-170	93	16	of	of	ADP
issue-170	93	17	tnc	tnc	PROPN
issue-170	93	18	’s	’s	PART
issue-170	93	19	activity	activity	NOUN
issue-170	93	20	,	,	PUNCT
issue-170	93	21	the	the	DET
issue-170	93	22	quantitative	quantitative	ADJ
issue-170	93	23	methods	method	NOUN
issue-170	93	24	of	of	ADP
issue-170	93	25	estimation	estimation	NOUN
issue-170	93	26	of	of	ADP
issue-170	93	27	the	the	DET
issue-170	93	28	marketing	marketing	NOUN
issue-170	93	29	effectiveness	effectiveness	NOUN
issue-170	93	30	now	now	ADV
issue-170	93	31	became	become	VERB
issue-170	93	32	very	very	ADV
issue-170	93	33	popular	popular	ADJ
issue-170	93	34	and	and	CCONJ
issue-170	93	35	applied	apply	VERB
issue-170	93	36	.	.	PUNCT
issue-170	94	1	that	that	PRON
issue-170	94	2	is	be	AUX
issue-170	94	3	why	why	SCONJ
issue-170	94	4	further	far	ADV
issue-170	94	5	we	we	PRON
issue-170	94	6	will	will	AUX
issue-170	94	7	focus	focus	VERB
issue-170	94	8	our	our	PRON
issue-170	94	9	attention	attention	NOUN
issue-170	94	10	on	on	ADP
issue-170	94	11	analysing	analyse	VERB
issue-170	94	12	different	different	ADJ
issue-170	94	13	types	type	NOUN
issue-170	94	14	of	of	ADP
issue-170	94	15	quantitative	quantitative	ADJ
issue-170	94	16	methods	method	NOUN
issue-170	94	17	for	for	ADP
issue-170	94	18	the	the	DET
issue-170	94	19	estimation	estimation	NOUN
issue-170	94	20	of	of	ADP
issue-170	94	21	the	the	DET
issue-170	94	22	marketing	marketing	NOUN
issue-170	94	23	effectiveness	effectiveness	NOUN
issue-170	94	24	in	in	ADP
issue-170	94	25	tncs	tnc	NOUN
issue-170	94	26	.	.	PUNCT
issue-170	95	1	thereof	thereof	ADV
issue-170	95	2	,	,	PUNCT
issue-170	95	3	the	the	DET
issue-170	95	4	main	main	ADJ
issue-170	95	5	seven	seven	NUM
issue-170	95	6	groups	group	NOUN
issue-170	95	7	of	of	ADP
issue-170	95	8	quantitative	quantitative	ADJ
issue-170	95	9	methods	method	NOUN
issue-170	95	10	in	in	ADP
issue-170	95	11	marketing	marketing	NOUN
issue-170	95	12	research	research	NOUN
issue-170	95	13	could	could	AUX
issue-170	95	14	be	be	AUX
issue-170	95	15	proposed	propose	VERB
issue-170	95	16	for	for	ADP
issue-170	95	17	applied	applied	ADJ
issue-170	95	18	use	use	NOUN
issue-170	95	19	:	:	PUNCT
issue-170	95	20	1	1	X
issue-170	95	21	.	.	PUNCT
issue-170	95	22	multivariate	multivariate	NOUN
issue-170	95	23	methods	method	NOUN
issue-170	95	24	(	(	PUNCT
issue-170	95	25	primarily	primarily	ADV
issue-170	95	26	factor	factor	NOUN
issue-170	95	27	and	and	CCONJ
issue-170	95	28	cluster	cluster	NOUN
issue-170	95	29	analysis	analysis	NOUN
issue-170	95	30	)	)	PUNCT
issue-170	95	31	.	.	PUNCT
issue-170	96	1	they	they	PRON
issue-170	96	2	are	be	AUX
issue-170	96	3	used	use	VERB
issue-170	96	4	to	to	PART
issue-170	96	5	support	support	VERB
issue-170	96	6	marketing	marketing	NOUN
issue-170	96	7	decisions	decision	NOUN
issue-170	96	8	,	,	PUNCT
issue-170	96	9	which	which	PRON
issue-170	96	10	are	be	AUX
issue-170	96	11	based	base	VERB
issue-170	96	12	on	on	ADP
issue-170	96	13	many	many	ADJ
issue-170	96	14	interrelated	interrelated	ADJ
issue-170	96	15	variables	variable	NOUN
issue-170	96	16	.	.	PUNCT
issue-170	97	1	for	for	ADP
issue-170	97	2	example	example	NOUN
issue-170	97	3	,	,	PUNCT
issue-170	97	4	the	the	DET
issue-170	97	5	determination	determination	NOUN
issue-170	97	6	of	of	ADP
issue-170	97	7	the	the	DET
issue-170	97	8	volume	volume	NOUN
issue-170	97	9	of	of	ADP
issue-170	97	10	sales	sale	NOUN
issue-170	97	11	of	of	ADP
issue-170	97	12	a	a	DET
issue-170	97	13	new	new	ADJ
issue-170	97	14	product	product	NOUN
issue-170	97	15	depending	depend	VERB
issue-170	97	16	on	on	ADP
issue-170	97	17	the	the	DET
issue-170	97	18	technical	technical	ADJ
issue-170	97	19	level	level	NOUN
issue-170	97	20	,	,	PUNCT
issue-170	97	21	price	price	NOUN
issue-170	97	22	,	,	PUNCT
issue-170	97	23	advertising	advertising	NOUN
issue-170	97	24	costs	cost	NOUN
issue-170	97	25	,	,	PUNCT
issue-170	97	26	and	and	CCONJ
issue-170	97	27	other	other	ADJ
issue-170	97	28	elements	element	NOUN
issue-170	97	29	of	of	ADP
issue-170	97	30	the	the	DET
issue-170	97	31	marketing	marketing	NOUN
issue-170	97	32	mix	mix	NOUN
issue-170	97	33	.	.	PUNCT
issue-170	98	1	2	2	X
issue-170	98	2	.	.	X
issue-170	98	3	regression	regression	NOUN
issue-170	98	4	and	and	CCONJ
issue-170	98	5	correlation	correlation	NOUN
issue-170	98	6	models	model	NOUN
issue-170	98	7	.	.	PUNCT
issue-170	99	1	used	use	VERB
issue-170	99	2	to	to	PART
issue-170	99	3	establish	establish	VERB
issue-170	99	4	the	the	DET
issue-170	99	5	relationship	relationship	NOUN
issue-170	99	6	between	between	ADP
issue-170	99	7	groups	group	NOUN
issue-170	99	8	of	of	ADP
issue-170	99	9	variables	variable	NOUN
issue-170	99	10	,	,	PUNCT
issue-170	99	11	describing	describe	VERB
issue-170	99	12	marketing	marketing	NOUN
issue-170	99	13	activities	activity	NOUN
issue-170	99	14	.	.	PUNCT
issue-170	100	1	3	3	X
issue-170	100	2	.	.	X
issue-170	100	3	simulation	simulation	NOUN
issue-170	100	4	methods	method	NOUN
issue-170	100	5	.	.	PUNCT
issue-170	101	1	they	they	PRON
issue-170	101	2	are	be	AUX
issue-170	101	3	used	use	VERB
issue-170	101	4	when	when	SCONJ
issue-170	101	5	the	the	DET
issue-170	101	6	variables	variable	NOUN
issue-170	101	7	affecting	affect	VERB
issue-170	101	8	a	a	DET
issue-170	101	9	marketing	marketing	NOUN
issue-170	101	10	situation	situation	NOUN
issue-170	101	11	(	(	PUNCT
issue-170	101	12	for	for	ADP
issue-170	101	13	example	example	NOUN
issue-170	101	14	,	,	PUNCT
issue-170	101	15	describing	describe	VERB
issue-170	101	16	the	the	DET
issue-170	101	17	competition	competition	NOUN
issue-170	101	18	)	)	PUNCT
issue-170	101	19	are	be	AUX
issue-170	101	20	not	not	PART
issue-170	101	21	amenable	amenable	ADJ
issue-170	101	22	to	to	ADP
issue-170	101	23	analytical	analytical	ADJ
issue-170	101	24	solution	solution	NOUN
issue-170	101	25	.	.	PUNCT
issue-170	102	1	4	4	X
issue-170	102	2	.	.	X
issue-170	102	3	methods	method	NOUN
issue-170	102	4	of	of	ADP
issue-170	102	5	statistical	statistical	ADJ
issue-170	102	6	decision	decision	NOUN
issue-170	102	7	theory	theory	NOUN
issue-170	102	8	.	.	PUNCT
issue-170	103	1	used	use	VERB
issue-170	103	2	to	to	PART
issue-170	103	3	describe	describe	VERB
issue-170	103	4	the	the	DET
issue-170	103	5	stochastic	stochastic	ADJ
issue-170	103	6	response	response	NOUN
issue-170	103	7	of	of	ADP
issue-170	103	8	consumers	consumer	NOUN
issue-170	103	9	to	to	PART
issue-170	103	10	changes	change	NOUN
issue-170	103	11	in	in	ADP
issue-170	103	12	the	the	DET
issue-170	103	13	market	market	NOUN
issue-170	103	14	situation	situation	NOUN
issue-170	103	15	.	.	PUNCT
issue-170	104	1	5	5	X
issue-170	104	2	.	.	X
issue-170	104	3	deterministic	deterministic	ADJ
issue-170	104	4	models	model	NOUN
issue-170	104	5	of	of	ADP
issue-170	104	6	operations	operation	NOUN
issue-170	104	7	research	research	NOUN
issue-170	104	8	(	(	PUNCT
issue-170	104	9	primarily	primarily	ADV
issue-170	104	10	linear	linear	ADJ
issue-170	104	11	and	and	CCONJ
issue-170	104	12	nonlinear	nonlinear	ADJ
issue-170	104	13	programming	programming	NOUN
issue-170	104	14	)	)	PUNCT
issue-170	104	15	.	.	PUNCT
issue-170	105	1	these	these	DET
issue-170	105	2	methods	method	NOUN
issue-170	105	3	are	be	AUX
issue-170	105	4	used	use	VERB
issue-170	105	5	when	when	SCONJ
issue-170	105	6	there	there	PRON
issue-170	105	7	are	be	VERB
issue-170	105	8	many	many	ADJ
issue-170	105	9	interrelated	interrelated	ADJ
issue-170	105	10	variables	variable	NOUN
issue-170	105	11	,	,	PUNCT
issue-170	105	12	and	and	CCONJ
issue-170	105	13	it	it	PRON
issue-170	105	14	is	be	AUX
issue-170	105	15	necessary	necessary	ADJ
issue-170	105	16	to	to	PART
issue-170	105	17	find	find	VERB
issue-170	105	18	the	the	DET
issue-170	105	19	optimal	optimal	ADJ
issue-170	105	20	solution	solution	NOUN
issue-170	105	21	,	,	PUNCT
issue-170	105	22	for	for	ADP
issue-170	105	23	example	example	NOUN
issue-170	105	24	,	,	PUNCT
issue-170	105	25	a	a	DET
issue-170	105	26	variant	variant	NOUN
issue-170	105	27	of	of	ADP
issue-170	105	28	delivery	delivery	NOUN
issue-170	105	29	of	of	ADP
issue-170	105	30	the	the	DET
issue-170	105	31	product	product	NOUN
issue-170	105	32	to	to	ADP
issue-170	105	33	the	the	DET
issue-170	105	34	consumer	consumer	NOUN
issue-170	105	35	,	,	PUNCT
issue-170	105	36	ensuring	ensure	VERB
issue-170	105	37	the	the	DET
issue-170	105	38	maximum	maximum	ADJ
issue-170	105	39	profit	profit	NOUN
issue-170	105	40	,	,	PUNCT
issue-170	105	41	one	one	NUM
issue-170	105	42	of	of	ADP
issue-170	105	43	the	the	DET
issue-170	105	44	possible	possible	ADJ
issue-170	105	45	channels	channel	NOUN
issue-170	105	46	of	of	ADP
issue-170	105	47	goods	good	NOUN
issue-170	105	48	allocation	allocation	NOUN
issue-170	105	49	.	.	PUNCT
issue-170	106	1	6	6	X
issue-170	106	2	.	.	X
issue-170	106	3	hybrid	hybrid	ADJ
issue-170	106	4	methods	method	NOUN
issue-170	106	5	,	,	PUNCT
issue-170	106	6	combining	combine	VERB
issue-170	106	7	deterministic	deterministic	ADJ
issue-170	106	8	and	and	CCONJ
issue-170	106	9	probabilistic	probabilistic	ADJ
issue-170	106	10	(	(	PUNCT
issue-170	106	11	stochastic	stochastic	NOUN
issue-170	106	12	)	)	PUNCT
issue-170	106	13	characteristics	characteristic	NOUN
issue-170	106	14	.	.	PUNCT
issue-170	107	1	they	they	PRON
issue-170	107	2	are	be	AUX
issue-170	107	3	used	use	VERB
issue-170	107	4	primarily	primarily	ADV
issue-170	107	5	to	to	PART
issue-170	107	6	study	study	VERB
issue-170	107	7	distribution	distribution	NOUN
issue-170	107	8	problems	problem	NOUN
issue-170	107	9	.	.	PUNCT
issue-170	108	1	7	7	X
issue-170	108	2	.	.	NUM
issue-170	108	3	models	model	NOUN
issue-170	108	4	of	of	ADP
issue-170	108	5	network	network	NOUN
issue-170	108	6	planning	planning	NOUN
issue-170	108	7	.	.	PUNCT
issue-170	109	1	of	of	ADP
issue-170	109	2	course	course	NOUN
issue-170	109	3	,	,	PUNCT
issue-170	109	4	the	the	DET
issue-170	109	5	quantitative	quantitative	ADJ
issue-170	109	6	methods	method	NOUN
issue-170	109	7	are	be	AUX
issue-170	109	8	not	not	PART
issue-170	109	9	exhausted	exhaust	VERB
issue-170	109	10	only	only	ADV
issue-170	109	11	by	by	ADP
issue-170	109	12	named	name	VERB
issue-170	109	13	above	above	ADP
issue-170	109	14	seven	seven	NUM
issue-170	109	15	groups	group	NOUN
issue-170	109	16	.	.	PUNCT
issue-170	110	1	the	the	DET
issue-170	110	2	marketing	marketing	NOUN
issue-170	110	3	effectiveness	effectiveness	NOUN
issue-170	110	4	of	of	ADP
issue-170	110	5	tnc	tnc	PROPN
issue-170	110	6	impacts	impact	NOUN
issue-170	110	7	also	also	ADV
issue-170	110	8	macro	macro	ADJ
issue-170	110	9	and	and	CCONJ
issue-170	110	10	micro	micro	ADJ
issue-170	110	11	environmental	environmental	ADJ
issue-170	110	12	factors	factor	NOUN
issue-170	110	13	,	,	PUNCT
issue-170	110	14	as	as	ADV
issue-170	110	15	well	well	ADV
issue-170	110	16	as	as	ADP
issue-170	110	17	direct	direct	ADJ
issue-170	110	18	marketing	marketing	NOUN
issue-170	110	19	mix	mix	NOUN
issue-170	110	20	(	(	PUNCT
issue-170	110	21	“	"	PUNCT
issue-170	110	22	4p	4p	NOUN
issue-170	110	23	”	"	PUNCT
issue-170	110	24	)	)	PUNCT
issue-170	110	25	.	.	PUNCT
issue-170	111	1	in	in	ADP
issue-170	111	2	applied	applied	ADJ
issue-170	111	3	use	use	NOUN
issue-170	111	4	,	,	PUNCT
issue-170	111	5	we	we	PRON
issue-170	111	6	can	can	AUX
issue-170	111	7	demonstrate	demonstrate	VERB
issue-170	111	8	those	those	DET
issue-170	111	9	linkages	linkage	NOUN
issue-170	111	10	through	through	ADP
issue-170	111	11	the	the	DET
issue-170	111	12	interrelation	interrelation	NOUN
issue-170	111	13	of	of	ADP
issue-170	111	14	the	the	DET
issue-170	111	15	sales	sale	NOUN
issue-170	111	16	revenue	revenue	NOUN
issue-170	111	17	and	and	CCONJ
issue-170	111	18	sales	sale	NOUN
issue-170	111	19	volume	volume	NOUN
issue-170	111	20	of	of	ADP
issue-170	111	21	tnc	tnc	PROPN
issue-170	111	22	.	.	PROPN
issue-170	111	23	baltic	baltic	PROPN
issue-170	111	24	journal	journal	PROPN
issue-170	111	25	of	of	ADP
issue-170	111	26	economic	economic	ADJ
issue-170	111	27	studies	study	NOUN
issue-170	111	28	22	22	NUM
issue-170	111	29	vol	vol	NOUN
issue-170	111	30	.	.	PUNCT
issue-170	112	1	3	3	NUM
issue-170	112	2	,	,	PUNCT
issue-170	112	3	no	no	INTJ
issue-170	112	4	.	.	NOUN
issue-170	112	5	2	2	NUM
issue-170	112	6	,	,	PUNCT
issue-170	112	7	2017	2017	NUM
issue-170	112	8	to	to	PART
issue-170	112	9	determine	determine	VERB
issue-170	112	10	the	the	DET
issue-170	112	11	marketing	marketing	NOUN
issue-170	112	12	effectiveness	effectiveness	NOUN
issue-170	112	13	in	in	ADP
issue-170	112	14	tnc	tnc	PROPN
issue-170	112	15	,	,	PUNCT
issue-170	112	16	it	it	PRON
issue-170	112	17	is	be	AUX
issue-170	112	18	necessary	necessary	ADJ
issue-170	112	19	while	while	SCONJ
issue-170	112	20	developing	develop	VERB
issue-170	112	21	a	a	DET
issue-170	112	22	marketing	marketing	NOUN
issue-170	112	23	plan	plan	NOUN
issue-170	112	24	to	to	PART
issue-170	112	25	define	define	VERB
issue-170	112	26	the	the	DET
issue-170	112	27	criteria	criterion	NOUN
issue-170	112	28	,	,	PUNCT
issue-170	112	29	accordingly	accordingly	ADV
issue-170	112	30	to	to	PART
issue-170	112	31	which	which	PRON
issue-170	112	32	there	there	PRON
issue-170	112	33	will	will	AUX
issue-170	112	34	be	be	AUX
issue-170	112	35	the	the	DET
issue-170	112	36	measurement	measurement	NOUN
issue-170	112	37	of	of	ADP
issue-170	112	38	the	the	DET
issue-170	112	39	implementation	implementation	NOUN
issue-170	112	40	of	of	ADP
issue-170	112	41	the	the	DET
issue-170	112	42	marketing	marketing	NOUN
issue-170	112	43	plan	plan	NOUN
issue-170	112	44	(	(	PUNCT
issue-170	112	45	monitoring	monitor	VERB
issue-170	112	46	results	result	NOUN
issue-170	112	47	of	of	ADP
issue-170	112	48	marketing	marketing	NOUN
issue-170	112	49	activities	activity	NOUN
issue-170	112	50	)	)	PUNCT
issue-170	112	51	.	.	PUNCT
issue-170	113	1	defining	define	VERB
issue-170	113	2	expenses	expense	NOUN
issue-170	113	3	related	relate	VERB
issue-170	113	4	to	to	ADP
issue-170	113	5	the	the	DET
issue-170	113	6	marketing	marketing	NOUN
issue-170	113	7	(	(	PUNCT
issue-170	113	8	estimation	estimation	NOUN
issue-170	113	9	of	of	ADP
issue-170	113	10	costs	cost	NOUN
issue-170	113	11	for	for	ADP
issue-170	113	12	marketing	marketing	NOUN
issue-170	113	13	budget	budget	NOUN
issue-170	113	14	)	)	PUNCT
issue-170	113	15	and	and	CCONJ
issue-170	113	16	the	the	DET
issue-170	113	17	marketing	marketing	NOUN
issue-170	113	18	effectiveness	effectiveness	NOUN
issue-170	113	19	indicator	indicator	NOUN
issue-170	113	20	itself	itself	PRON
issue-170	113	21	is	be	AUX
issue-170	113	22	determined	determine	VERB
issue-170	113	23	by	by	ADP
issue-170	113	24	comparing	compare	VERB
issue-170	113	25	the	the	DET
issue-170	113	26	effect	effect	NOUN
issue-170	113	27	achieved	achieve	VERB
issue-170	113	28	as	as	ADP
issue-170	113	29	a	a	DET
issue-170	113	30	result	result	NOUN
issue-170	113	31	of	of	ADP
issue-170	113	32	marketing	marketing	NOUN
issue-170	113	33	activities	activity	NOUN
issue-170	113	34	(	(	PUNCT
issue-170	113	35	which	which	PRON
issue-170	113	36	is	be	AUX
issue-170	113	37	often	often	ADV
issue-170	113	38	but	but	CCONJ
issue-170	113	39	not	not	PART
issue-170	113	40	necessarily	necessarily	ADV
issue-170	113	41	expressed	express	VERB
issue-170	113	42	in	in	ADP
issue-170	113	43	the	the	DET
issue-170	113	44	form	form	NOUN
issue-170	113	45	of	of	ADP
issue-170	113	46	profits	profit	NOUN
issue-170	113	47	or	or	CCONJ
issue-170	113	48	revenue	revenue	NOUN
issue-170	113	49	)	)	PUNCT
issue-170	113	50	to	to	ADP
issue-170	113	51	the	the	DET
issue-170	113	52	costs	cost	NOUN
issue-170	113	53	caused	cause	VERB
issue-170	113	54	by	by	ADP
issue-170	113	55	this	this	DET
issue-170	113	56	effect	effect	NOUN
issue-170	113	57	.	.	PUNCT
issue-170	114	1	to	to	PART
issue-170	114	2	determine	determine	VERB
issue-170	114	3	the	the	DET
issue-170	114	4	marketing	marketing	NOUN
issue-170	114	5	effectiveness	effectiveness	NOUN
issue-170	114	6	,	,	PUNCT
issue-170	114	7	it	it	PRON
issue-170	114	8	is	be	AUX
issue-170	114	9	also	also	ADV
issue-170	114	10	necessary	necessary	ADJ
issue-170	114	11	to	to	PART
issue-170	114	12	determine	determine	VERB
issue-170	114	13	the	the	DET
issue-170	114	14	effect	effect	NOUN
issue-170	114	15	(	(	PUNCT
issue-170	114	16	result	result	NOUN
issue-170	114	17	)	)	PUNCT
issue-170	114	18	of	of	ADP
issue-170	114	19	this	this	DET
issue-170	114	20	activity	activity	NOUN
issue-170	114	21	.	.	PUNCT
issue-170	115	1	the	the	DET
issue-170	115	2	economic	economic	ADJ
issue-170	115	3	effect	effect	NOUN
issue-170	115	4	of	of	ADP
issue-170	115	5	marketing	marketing	NOUN
issue-170	115	6	can	can	AUX
issue-170	115	7	be	be	AUX
issue-170	115	8	expressed	express	VERB
issue-170	115	9	in	in	ADP
issue-170	115	10	figures	figure	NOUN
issue-170	115	11	:	:	PUNCT
issue-170	115	12	an	an	DET
issue-170	115	13	increase	increase	NOUN
issue-170	115	14	in	in	ADP
issue-170	115	15	sales	sale	NOUN
issue-170	115	16	(	(	PUNCT
issue-170	115	17	in	in	ADP
issue-170	115	18	value	value	NOUN
issue-170	115	19	and	and	CCONJ
issue-170	115	20	volume	volume	NOUN
issue-170	115	21	terms	term	NOUN
issue-170	115	22	)	)	PUNCT
issue-170	115	23	,	,	PUNCT
issue-170	115	24	an	an	DET
issue-170	115	25	increase	increase	NOUN
issue-170	115	26	in	in	ADP
issue-170	115	27	income	income	NOUN
issue-170	115	28	from	from	ADP
issue-170	115	29	sales	sale	NOUN
issue-170	115	30	of	of	ADP
issue-170	115	31	products	product	NOUN
issue-170	115	32	,	,	PUNCT
issue-170	115	33	increase	increase	VERB
issue-170	115	34	market	market	NOUN
issue-170	115	35	share	share	NOUN
issue-170	115	36	of	of	ADP
issue-170	115	37	a	a	DET
issue-170	115	38	particular	particular	ADJ
issue-170	115	39	company	company	NOUN
issue-170	115	40	.	.	PUNCT
issue-170	116	1	using	use	VERB
issue-170	116	2	the	the	DET
issue-170	116	3	quantitative	quantitative	ADJ
issue-170	116	4	method	method	NOUN
issue-170	116	5	of	of	ADP
issue-170	116	6	estimation	estimation	NOUN
issue-170	116	7	of	of	ADP
issue-170	116	8	marketing	marketing	NOUN
issue-170	116	9	effectiveness	effectiveness	NOUN
issue-170	116	10	results	result	NOUN
issue-170	116	11	by	by	ADP
issue-170	116	12	constructing	construct	VERB
issue-170	116	13	a	a	DET
issue-170	116	14	mathematical	mathematical	ADJ
issue-170	116	15	model	model	NOUN
issue-170	116	16	,	,	PUNCT
issue-170	116	17	we	we	PRON
issue-170	116	18	can	can	AUX
issue-170	116	19	assess	assess	VERB
issue-170	116	20	the	the	DET
issue-170	116	21	cost	cost	NOUN
issue-170	116	22	-	-	PUNCT
issue-170	116	23	effectiveness	effectiveness	NOUN
issue-170	116	24	of	of	ADP
issue-170	116	25	marketing	marketing	NOUN
issue-170	116	26	activities	activity	NOUN
issue-170	116	27	.	.	PUNCT
issue-170	117	1	in	in	ADP
issue-170	117	2	general	general	ADJ
issue-170	117	3	,	,	PUNCT
issue-170	117	4	the	the	DET
issue-170	117	5	formula	formula	NOUN
issue-170	117	6	for	for	ADP
issue-170	117	7	calculating	calculate	VERB
issue-170	117	8	the	the	DET
issue-170	117	9	efficiency	efficiency	NOUN
issue-170	117	10	is	be	AUX
issue-170	117	11	as	as	SCONJ
issue-170	117	12	follows	follow	VERB
issue-170	117	13	:	:	PUNCT
issue-170	117	14	e	e	X
issue-170	117	15	=	=	NOUN
issue-170	117	16	b⁄c	b⁄c	PUNCT
issue-170	117	17	(	(	PUNCT
issue-170	117	18	1	1	NUM
issue-170	117	19	)	)	PUNCT
issue-170	117	20	where	where	SCONJ
issue-170	117	21	e	e	NOUN
issue-170	117	22	–	–	PUNCT
issue-170	117	23	efficiency	efficiency	NOUN
issue-170	117	24	;	;	PUNCT
issue-170	117	25	b	b	X
issue-170	117	26	–	–	PUNCT
issue-170	117	27	benefit	benefit	NOUN
issue-170	117	28	;	;	PUNCT
issue-170	117	29	c	c	X
issue-170	117	30	–	–	PUNCT
issue-170	117	31	cost	cost	NOUN
issue-170	117	32	.	.	PUNCT
issue-170	118	1	through	through	ADP
issue-170	118	2	such	such	DET
issue-170	118	3	an	an	DET
issue-170	118	4	equation	equation	NOUN
issue-170	118	5	,	,	PUNCT
issue-170	118	6	we	we	PRON
issue-170	118	7	can	can	AUX
issue-170	118	8	express	express	VERB
issue-170	118	9	the	the	DET
issue-170	118	10	effect	effect	NOUN
issue-170	118	11	of	of	ADP
issue-170	118	12	marketing	marketing	NOUN
issue-170	118	13	in	in	ADP
issue-170	118	14	tnc	tnc	PROPN
issue-170	118	15	:	:	PUNCT
issue-170	118	16	me	i	PRON
issue-170	118	17	=	=	NOUN
issue-170	118	18	∆p(m)⁄c(m	∆p(m)⁄c(m	NOUN
issue-170	118	19	)	)	PUNCT
issue-170	118	20	(	(	PUNCT
issue-170	118	21	2	2	X
issue-170	118	22	)	)	PUNCT
issue-170	118	23	where	where	SCONJ
issue-170	118	24	me	i	PRON
issue-170	118	25	–	–	PUNCT
issue-170	118	26	marketing	marketing	NOUN
issue-170	118	27	effectiveness	effectiveness	NOUN
issue-170	118	28	;	;	PUNCT
issue-170	118	29	δ	δ	PROPN
issue-170	118	30	p(m	p(m	NOUN
issue-170	118	31	)	)	PUNCT
issue-170	118	32	–	–	PUNCT
issue-170	118	33	an	an	DET
issue-170	118	34	increase	increase	NOUN
issue-170	118	35	in	in	ADP
issue-170	118	36	profit	profit	NOUN
issue-170	118	37	due	due	ADP
issue-170	118	38	to	to	ADP
issue-170	118	39	the	the	DET
issue-170	118	40	marketing	marketing	NOUN
issue-170	118	41	event	event	NOUN
issue-170	118	42	;	;	PUNCT
issue-170	118	43	c(m	c(m	PROPN
issue-170	118	44	)	)	PUNCT
issue-170	118	45	–	–	PUNCT
issue-170	118	46	expenditures	expenditure	NOUN
issue-170	118	47	for	for	ADP
issue-170	118	48	the	the	DET
issue-170	118	49	marketing	marketing	NOUN
issue-170	118	50	event	event	NOUN
issue-170	118	51	.	.	PUNCT
issue-170	119	1	it	it	PRON
issue-170	119	2	worth	worth	ADJ
issue-170	119	3	to	to	PART
issue-170	119	4	be	be	AUX
issue-170	119	5	said	say	VERB
issue-170	119	6	that	that	SCONJ
issue-170	119	7	under	under	ADP
issue-170	119	8	the	the	DET
issue-170	119	9	effect	effect	NOUN
issue-170	119	10	of	of	ADP
issue-170	119	11	marketing	marketing	NOUN
issue-170	119	12	in	in	ADP
issue-170	119	13	tnc	tnc	PROPN
issue-170	119	14	,	,	PUNCT
issue-170	119	15	there	there	PRON
issue-170	119	16	can	can	AUX
issue-170	119	17	be	be	AUX
issue-170	119	18	understood	understand	VERB
issue-170	119	19	its	its	PRON
issue-170	119	20	goal	goal	NOUN
issue-170	119	21	,	,	PUNCT
issue-170	119	22	expressed	express	VERB
issue-170	119	23	quantitatively	quantitatively	ADV
issue-170	119	24	.	.	PUNCT
issue-170	120	1	but	but	CCONJ
issue-170	120	2	in	in	ADP
issue-170	120	3	practice	practice	NOUN
issue-170	120	4	,	,	PUNCT
issue-170	120	5	the	the	DET
issue-170	120	6	set	set	NOUN
issue-170	120	7	of	of	ADP
issue-170	120	8	marketing	marketing	NOUN
issue-170	120	9	purposes	purpose	NOUN
issue-170	120	10	range	range	NOUN
issue-170	120	11	of	of	ADP
issue-170	120	12	different	different	ADJ
issue-170	120	13	activities	activity	NOUN
issue-170	120	14	have	have	VERB
issue-170	120	15	different	different	ADJ
issue-170	120	16	goals	goal	NOUN
issue-170	120	17	.	.	PUNCT
issue-170	121	1	so	so	ADV
issue-170	121	2	we	we	PRON
issue-170	121	3	think	think	VERB
issue-170	121	4	it	it	PRON
issue-170	121	5	would	would	AUX
issue-170	121	6	be	be	AUX
issue-170	121	7	better	well	ADJ
issue-170	121	8	to	to	PART
issue-170	121	9	choose	choose	VERB
issue-170	121	10	one	one	NUM
issue-170	121	11	main	main	ADJ
issue-170	121	12	indicator	indicator	NOUN
issue-170	121	13	,	,	PUNCT
issue-170	121	14	and	and	CCONJ
issue-170	121	15	through	through	ADP
issue-170	121	16	it	it	PRON
issue-170	121	17	to	to	PART
issue-170	121	18	calculate	calculate	VERB
issue-170	121	19	the	the	DET
issue-170	121	20	efficiency	efficiency	NOUN
issue-170	121	21	of	of	ADP
issue-170	121	22	each	each	DET
issue-170	121	23	event	event	NOUN
issue-170	121	24	.	.	PUNCT
issue-170	122	1	for	for	ADP
issue-170	122	2	example	example	NOUN
issue-170	122	3	,	,	PUNCT
issue-170	122	4	the	the	DET
issue-170	122	5	effectiveness	effectiveness	NOUN
issue-170	122	6	of	of	ADP
issue-170	122	7	marketing	marketing	NOUN
issue-170	122	8	costs	cost	NOUN
issue-170	122	9	could	could	AUX
issue-170	122	10	be	be	AUX
issue-170	122	11	estimated	estimate	VERB
issue-170	122	12	using	use	VERB
issue-170	122	13	the	the	DET
issue-170	122	14	rates	rate	NOUN
issue-170	122	15	of	of	ADP
issue-170	122	16	return	return	NOUN
issue-170	122	17	on	on	ADP
issue-170	122	18	invested	invest	VERB
issue-170	122	19	capital	capital	NOUN
issue-170	122	20	(	(	PUNCT
issue-170	122	21	sometimes	sometimes	ADV
issue-170	122	22	–	–	PUNCT
issue-170	122	23	working	work	VERB
issue-170	122	24	capital	capital	NOUN
issue-170	122	25	)	)	PUNCT
issue-170	122	26	,	,	PUNCT
issue-170	122	27	which	which	PRON
issue-170	122	28	is	be	AUX
issue-170	122	29	calculated	calculate	VERB
issue-170	122	30	by	by	ADP
issue-170	122	31	the	the	DET
issue-170	122	32	following	follow	VERB
issue-170	122	33	formula	formula	NOUN
issue-170	122	34	:	:	PUNCT
issue-170	122	35	pic=(nr⁄s)×(s⁄ci	pic=(nr⁄s)×(s⁄ci	NOUN
issue-170	122	36	)	)	PUNCT
issue-170	122	37	(	(	PUNCT
issue-170	122	38	3	3	X
issue-170	122	39	)	)	PUNCT
issue-170	122	40	where	where	SCONJ
issue-170	122	41	pic	pic	NOUN
issue-170	122	42	–	–	PUNCT
issue-170	122	43	profit	profit	NOUN
issue-170	122	44	on	on	ADP
issue-170	122	45	invested	invest	VERB
issue-170	122	46	capital	capital	NOUN
issue-170	122	47	;	;	PUNCT
issue-170	122	48	nr	nr	PROPN
issue-170	122	49	–	–	PUNCT
issue-170	122	50	net	net	ADJ
issue-170	122	51	return	return	NOUN
issue-170	122	52	;	;	PUNCT
issue-170	122	53	s	s	AUX
issue-170	122	54	–	–	PUNCT
issue-170	122	55	sales	sale	NOUN
issue-170	122	56	;	;	PUNCT
issue-170	122	57	ci	ci	NOUN
issue-170	122	58	–	–	PUNCT
issue-170	122	59	invested	invest	VERB
issue-170	122	60	capital	capital	NOUN
issue-170	122	61	.	.	PUNCT
issue-170	123	1	in	in	ADP
issue-170	123	2	this	this	DET
issue-170	123	3	aspect	aspect	NOUN
issue-170	123	4	,	,	PUNCT
issue-170	123	5	the	the	DET
issue-170	123	6	methodology	methodology	NOUN
issue-170	123	7	of	of	ADP
issue-170	123	8	complex	complex	ADJ
issue-170	123	9	estimation	estimation	NOUN
issue-170	123	10	of	of	ADP
issue-170	123	11	tnc	tnc	PROPN
issue-170	123	12	’s	’s	PART
issue-170	123	13	competitive	competitive	ADJ
issue-170	123	14	range	range	NOUN
issue-170	123	15	by	by	ADP
issue-170	123	16	estimation	estimation	NOUN
issue-170	123	17	of	of	ADP
issue-170	123	18	marketing	marketing	NOUN
issue-170	123	19	measures	measure	NOUN
issue-170	123	20	effectiveness	effectiveness	NOUN
issue-170	123	21	seems	seem	VERB
issue-170	123	22	for	for	SCONJ
issue-170	123	23	us	we	PRON
issue-170	123	24	very	very	ADV
issue-170	123	25	interesting	interesting	ADJ
issue-170	123	26	.	.	PUNCT
issue-170	124	1	analysis	analysis	NOUN
issue-170	124	2	of	of	ADP
issue-170	124	3	managing	manage	VERB
issue-170	124	4	the	the	DET
issue-170	124	5	marketing	marketing	NOUN
issue-170	124	6	effectiveness	effectiveness	NOUN
issue-170	124	7	in	in	ADP
issue-170	124	8	tnc	tnc	PROPN
issue-170	124	9	is	be	AUX
issue-170	124	10	advisable	advisable	ADJ
issue-170	124	11	to	to	PART
issue-170	124	12	be	be	AUX
issue-170	124	13	based	base	VERB
issue-170	124	14	on	on	ADP
issue-170	124	15	the	the	DET
issue-170	124	16	calculation	calculation	NOUN
issue-170	124	17	of	of	ADP
issue-170	124	18	the	the	DET
issue-170	124	19	dynamics	dynamic	NOUN
issue-170	124	20	indicators	indicator	NOUN
issue-170	124	21	that	that	PRON
issue-170	124	22	characterize	characterize	VERB
issue-170	124	23	profitability	profitability	NOUN
issue-170	124	24	of	of	ADP
issue-170	124	25	the	the	DET
issue-170	124	26	commercial	commercial	ADJ
issue-170	124	27	activity	activity	NOUN
issue-170	124	28	of	of	ADP
issue-170	124	29	tnc	tnc	PROPN
issue-170	124	30	and	and	CCONJ
issue-170	124	31	its	its	PRON
issue-170	124	32	competitiveness	competitiveness	NOUN
issue-170	124	33	:	:	PUNCT
issue-170	124	34	–	–	PUNCT
issue-170	124	35	the	the	DET
issue-170	124	36	proportion	proportion	NOUN
issue-170	124	37	of	of	ADP
issue-170	124	38	income	income	NOUN
issue-170	124	39	from	from	ADP
issue-170	124	40	commercial	commercial	ADJ
issue-170	124	41	activities	activity	NOUN
issue-170	124	42	of	of	ADP
issue-170	124	43	the	the	DET
issue-170	124	44	tnc	tnc	PROPN
issue-170	124	45	;	;	PUNCT
issue-170	124	46	–	–	PUNCT
issue-170	124	47	the	the	DET
issue-170	124	48	volume	volume	NOUN
issue-170	124	49	of	of	ADP
issue-170	124	50	shipped	ship	VERB
issue-170	124	51	products	product	NOUN
issue-170	124	52	;	;	PUNCT
issue-170	124	53	–	–	PUNCT
issue-170	124	54	the	the	DET
issue-170	124	55	volume	volume	NOUN
issue-170	124	56	of	of	ADP
issue-170	124	57	demand	demand	NOUN
issue-170	124	58	for	for	ADP
issue-170	124	59	the	the	DET
issue-170	124	60	company	company	NOUN
issue-170	124	61	's	's	PART
issue-170	124	62	products	product	NOUN
issue-170	124	63	(	(	PUNCT
issue-170	124	64	market	market	NOUN
issue-170	124	65	size	size	NOUN
issue-170	124	66	)	)	PUNCT
issue-170	124	67	;	;	PUNCT
issue-170	124	68	–	–	PUNCT
issue-170	124	69	costs	cost	NOUN
issue-170	124	70	of	of	ADP
issue-170	124	71	marketing	marketing	NOUN
issue-170	124	72	service	service	NOUN
issue-170	124	73	;	;	PUNCT
issue-170	124	74	–	–	PUNCT
issue-170	124	75	the	the	DET
issue-170	124	76	coefficient	coefficient	NOUN
issue-170	124	77	of	of	ADP
issue-170	124	78	competitiveness	competitiveness	NOUN
issue-170	124	79	of	of	ADP
issue-170	124	80	tnc	tnc	PROPN
issue-170	124	81	(	(	PUNCT
issue-170	124	82	sudnik	sudnik	X
issue-170	124	83	,	,	PUNCT
issue-170	124	84	2004	2004	NUM
issue-170	124	85	)	)	PUNCT
issue-170	124	86	.	.	PUNCT
issue-170	125	1	profitability	profitability	NOUN
issue-170	125	2	of	of	ADP
issue-170	125	3	commercial	commercial	ADJ
issue-170	125	4	activities	activity	NOUN
issue-170	125	5	of	of	ADP
issue-170	125	6	tnc	tnc	PROPN
issue-170	125	7	is	be	AUX
issue-170	125	8	advisable	advisable	ADJ
issue-170	125	9	to	to	PART
issue-170	125	10	carry	carry	VERB
issue-170	125	11	out	out	ADP
issue-170	125	12	by	by	ADP
issue-170	125	13	determining	determine	VERB
issue-170	125	14	the	the	DET
issue-170	125	15	coefficient	coefficient	NOUN
issue-170	125	16	of	of	ADP
issue-170	125	17	competitiveness	competitiveness	NOUN
issue-170	125	18	that	that	PRON
issue-170	125	19	is	be	AUX
issue-170	125	20	represented	represent	VERB
issue-170	125	21	as	as	ADP
issue-170	125	22	aggregated	aggregate	VERB
issue-170	125	23	amount	amount	NOUN
issue-170	125	24	of	of	ADP
issue-170	125	25	the	the	DET
issue-170	125	26	following	follow	VERB
issue-170	125	27	groups	group	NOUN
issue-170	125	28	of	of	ADP
issue-170	125	29	coefficients	coefficient	NOUN
issue-170	125	30	:	:	PUNCT
issue-170	125	31	product	product	NOUN
issue-170	125	32	competitiveness	competitiveness	NOUN
issue-170	125	33	,	,	PUNCT
issue-170	125	34	price	price	NOUN
issue-170	125	35	competitiveness	competitiveness	NOUN
issue-170	125	36	,	,	PUNCT
issue-170	125	37	promotion	promotion	NOUN
issue-170	125	38	competitiveness	competitiveness	NOUN
issue-170	125	39	,	,	PUNCT
issue-170	125	40	distribution	distribution	NOUN
issue-170	125	41	/	/	SYM
issue-170	125	42	sales	sale	NOUN
issue-170	125	43	competitiveness	competitiveness	NOUN
issue-170	125	44	(	(	PUNCT
issue-170	125	45	it	it	PRON
issue-170	125	46	should	should	AUX
issue-170	125	47	be	be	AUX
issue-170	125	48	mentioned	mention	VERB
issue-170	125	49	that	that	SCONJ
issue-170	125	50	each	each	DET
issue-170	125	51	group	group	NOUN
issue-170	125	52	includes	include	VERB
issue-170	125	53	subgroups	subgroup	NOUN
issue-170	125	54	of	of	ADP
issue-170	125	55	coefficients	coefficient	NOUN
issue-170	125	56	to	to	PART
issue-170	125	57	be	be	AUX
issue-170	125	58	calculated	calculate	VERB
issue-170	125	59	)	)	PUNCT
issue-170	125	60	.	.	PUNCT
issue-170	126	1	to	to	PART
issue-170	126	2	calculate	calculate	VERB
issue-170	126	3	the	the	DET
issue-170	126	4	final	final	ADJ
issue-170	126	5	coefficient	coefficient	NOUN
issue-170	126	6	of	of	ADP
issue-170	126	7	competitiveness	competitiveness	NOUN
issue-170	126	8	of	of	ADP
issue-170	126	9	tnc	tnc	PROPN
issue-170	126	10	,	,	PUNCT
issue-170	126	11	it	it	PRON
issue-170	126	12	also	also	ADV
issue-170	126	13	needs	need	VERB
issue-170	126	14	to	to	PART
issue-170	126	15	be	be	AUX
issue-170	126	16	taken	take	VERB
issue-170	126	17	into	into	ADP
issue-170	126	18	account	account	NOUN
issue-170	126	19	the	the	DET
issue-170	126	20	overall	overall	ADJ
issue-170	126	21	financial	financial	ADJ
issue-170	126	22	ratios	ratio	NOUN
issue-170	126	23	,	,	PUNCT
issue-170	126	24	calculated	calculate	VERB
issue-170	126	25	on	on	ADP
issue-170	126	26	the	the	DET
issue-170	126	27	basis	basis	NOUN
issue-170	126	28	of	of	ADP
issue-170	126	29	the	the	DET
issue-170	126	30	analysis	analysis	NOUN
issue-170	126	31	of	of	ADP
issue-170	126	32	the	the	DET
issue-170	126	33	balance	balance	NOUN
issue-170	126	34	and	and	CCONJ
issue-170	126	35	financial	financial	ADJ
issue-170	126	36	statements	statement	NOUN
issue-170	126	37	of	of	ADP
issue-170	126	38	tnc	tnc	PROPN
issue-170	126	39	.	.	PUNCT
issue-170	127	1	the	the	DET
issue-170	127	2	ratio	ratio	NOUN
issue-170	127	3	of	of	ADP
issue-170	127	4	mentioned	mention	VERB
issue-170	127	5	coefficient	coefficient	NOUN
issue-170	127	6	allows	allow	VERB
issue-170	127	7	defining	define	VERB
issue-170	127	8	the	the	DET
issue-170	127	9	type	type	NOUN
issue-170	127	10	/	/	SYM
issue-170	127	11	position	position	NOUN
issue-170	127	12	of	of	ADP
issue-170	127	13	tnc	tnc	PROPN
issue-170	127	14	in	in	ADP
issue-170	127	15	the	the	DET
issue-170	127	16	market	market	NOUN
issue-170	127	17	that	that	PRON
issue-170	127	18	is	be	AUX
issue-170	127	19	divided	divide	VERB
issue-170	127	20	into	into	ADP
issue-170	127	21	market	market	NOUN
issue-170	127	22	leaders	leader	NOUN
issue-170	127	23	,	,	PUNCT
issue-170	127	24	market	market	NOUN
issue-170	127	25	contenders	contender	NOUN
issue-170	127	26	,	,	PUNCT
issue-170	127	27	market	market	NOUN
issue-170	127	28	followers	follower	NOUN
issue-170	127	29	,	,	PUNCT
issue-170	127	30	market	market	NOUN
issue-170	127	31	nichers	nicher	NOUN
issue-170	127	32	,	,	PUNCT
issue-170	127	33	bankrupts	bankrupt	NOUN
issue-170	127	34	(	(	PUNCT
issue-170	127	35	sudnik	sudnik	X
issue-170	127	36	,	,	PUNCT
issue-170	127	37	2004	2004	NUM
issue-170	127	38	)	)	PUNCT
issue-170	127	39	.	.	PUNCT
issue-170	128	1	nevertheless	nevertheless	ADV
issue-170	128	2	,	,	PUNCT
issue-170	128	3	the	the	DET
issue-170	128	4	implementation	implementation	NOUN
issue-170	128	5	of	of	ADP
issue-170	128	6	quantitative	quantitative	ADJ
issue-170	128	7	methods	method	NOUN
issue-170	128	8	for	for	ADP
issue-170	128	9	the	the	DET
issue-170	128	10	estimation	estimation	NOUN
issue-170	128	11	of	of	ADP
issue-170	128	12	marketing	marketing	NOUN
issue-170	128	13	effectiveness	effectiveness	NOUN
issue-170	128	14	is	be	AUX
issue-170	128	15	limited	limit	VERB
issue-170	128	16	for	for	ADP
issue-170	128	17	the	the	DET
issue-170	128	18	following	follow	VERB
issue-170	128	19	reasons	reason	NOUN
issue-170	128	20	:	:	PUNCT
issue-170	128	21	–	–	PUNCT
issue-170	128	22	the	the	DET
issue-170	128	23	complexity	complexity	NOUN
issue-170	128	24	of	of	ADP
issue-170	128	25	the	the	DET
issue-170	128	26	object	object	NOUN
issue-170	128	27	of	of	ADP
issue-170	128	28	study	study	NOUN
issue-170	128	29	,	,	PUNCT
issue-170	128	30	the	the	DET
issue-170	128	31	nonlinearity	nonlinearity	NOUN
issue-170	128	32	of	of	ADP
issue-170	128	33	the	the	DET
issue-170	128	34	marketing	marketing	NOUN
issue-170	128	35	process	process	NOUN
issue-170	128	36	,	,	PUNCT
issue-170	128	37	the	the	DET
issue-170	128	38	presence	presence	NOUN
issue-170	128	39	of	of	ADP
issue-170	128	40	threshold	threshold	NOUN
issue-170	128	41	effects	effect	NOUN
issue-170	128	42	,	,	PUNCT
issue-170	128	43	such	such	ADJ
issue-170	128	44	as	as	ADP
issue-170	128	45	a	a	DET
issue-170	128	46	minimum	minimum	ADJ
issue-170	128	47	level	level	NOUN
issue-170	128	48	of	of	ADP
issue-170	128	49	sales	sale	NOUN
issue-170	128	50	promotion	promotion	NOUN
issue-170	128	51	,	,	PUNCT
issue-170	128	52	time	time	NOUN
issue-170	128	53	lags	lag	VERB
issue-170	128	54	(	(	PUNCT
issue-170	128	55	e.g.	e.g.	ADV
issue-170	128	56	,	,	PUNCT
issue-170	128	57	consumer	consumer	NOUN
issue-170	128	58	response	response	NOUN
issue-170	128	59	to	to	ADP
issue-170	128	60	advertising	advertising	NOUN
issue-170	128	61	is	be	AUX
issue-170	128	62	often	often	ADV
issue-170	128	63	not	not	PART
issue-170	128	64	carried	carry	VERB
issue-170	128	65	out	out	ADP
issue-170	128	66	immediately	immediately	ADV
issue-170	128	67	)	)	PUNCT
issue-170	128	68	;	;	PUNCT
issue-170	128	69	–	–	PUNCT
issue-170	128	70	the	the	DET
issue-170	128	71	effect	effect	NOUN
issue-170	128	72	of	of	ADP
issue-170	128	73	the	the	DET
issue-170	128	74	interaction	interaction	NOUN
issue-170	128	75	of	of	ADP
issue-170	128	76	marketing	marketing	NOUN
issue-170	128	77	variables	variable	NOUN
issue-170	128	78	that	that	SCONJ
issue-170	128	79	for	for	ADP
issue-170	128	80	the	the	DET
issue-170	128	81	most	most	ADJ
issue-170	128	82	part	part	NOUN
issue-170	128	83	are	be	AUX
issue-170	128	84	interdependent	interdependent	ADJ
issue-170	128	85	,	,	PUNCT
issue-170	128	86	such	such	ADJ
issue-170	128	87	as	as	ADP
issue-170	128	88	price	price	NOUN
issue-170	128	89	,	,	PUNCT
issue-170	128	90	range	range	NOUN
issue-170	128	91	,	,	PUNCT
issue-170	128	92	quality	quality	NOUN
issue-170	128	93	,	,	PUNCT
issue-170	128	94	production	production	NOUN
issue-170	128	95	volume	volume	NOUN
issue-170	128	96	;	;	PUNCT
issue-170	128	97	–	–	PUNCT
issue-170	128	98	the	the	DET
issue-170	128	99	complexity	complexity	NOUN
issue-170	128	100	of	of	ADP
issue-170	128	101	the	the	DET
issue-170	128	102	measurement	measurement	NOUN
issue-170	128	103	of	of	ADP
issue-170	128	104	marketing	marketing	NOUN
issue-170	128	105	problems	problem	NOUN
issue-170	128	106	;	;	PUNCT
issue-170	128	107	difficult	difficult	ADJ
issue-170	128	108	to	to	PART
issue-170	128	109	measure	measure	VERB
issue-170	128	110	consumer	consumer	NOUN
issue-170	128	111	reaction	reaction	NOUN
issue-170	128	112	to	to	ADP
issue-170	128	113	certain	certain	ADJ
issue-170	128	114	stimuli	stimulus	NOUN
issue-170	128	115	,	,	PUNCT
issue-170	128	116	such	such	ADJ
issue-170	128	117	as	as	ADP
issue-170	128	118	advertising	advertising	NOUN
issue-170	128	119	,	,	PUNCT
issue-170	128	120	so	so	SCONJ
issue-170	128	121	there	there	PRON
issue-170	128	122	are	be	VERB
issue-170	128	123	often	often	ADV
issue-170	128	124	used	use	VERB
issue-170	128	125	indirect	indirect	ADJ
issue-170	128	126	methods	method	NOUN
issue-170	128	127	of	of	ADP
issue-170	128	128	assessment	assessment	NOUN
issue-170	128	129	;	;	PUNCT
issue-170	128	130	–	–	PUNCT
issue-170	128	131	instability	instability	NOUN
issue-170	128	132	of	of	ADP
issue-170	128	133	marketing	marketing	NOUN
issue-170	128	134	linkages	linkage	NOUN
issue-170	128	135	,	,	PUNCT
issue-170	128	136	due	due	ADP
issue-170	128	137	to	to	ADP
issue-170	128	138	changes	change	NOUN
issue-170	128	139	in	in	ADP
issue-170	128	140	tastes	taste	NOUN
issue-170	128	141	,	,	PUNCT
issue-170	128	142	habits	habit	NOUN
issue-170	128	143	,	,	PUNCT
issue-170	128	144	assessments	assessment	NOUN
issue-170	128	145	et	et	PROPN
issue-170	128	146	al	al	PROPN
issue-170	128	147	.	.	PROPN
issue-170	128	148	,	,	PUNCT
issue-170	128	149	the	the	DET
issue-170	128	150	incompatibility	incompatibility	NOUN
issue-170	128	151	of	of	ADP
issue-170	128	152	personnel	personnel	NOUN
issue-170	128	153	involved	involve	VERB
issue-170	128	154	in	in	ADP
issue-170	128	155	the	the	DET
issue-170	128	156	marketing	marketing	NOUN
issue-170	128	157	and	and	CCONJ
issue-170	128	158	use	use	NOUN
issue-170	128	159	of	of	ADP
issue-170	128	160	quantitative	quantitative	ADJ
issue-170	128	161	methods	method	NOUN
issue-170	128	162	in	in	ADP
issue-170	128	163	its	its	PRON
issue-170	128	164	assessment	assessment	NOUN
issue-170	128	165	.	.	PUNCT
issue-170	129	1	first	first	ADJ
issue-170	129	2	priority	priority	NOUN
issue-170	129	3	is	be	AUX
issue-170	129	4	given	give	VERB
issue-170	129	5	to	to	ADP
issue-170	129	6	informal	informal	ADJ
issue-170	129	7	methods	method	NOUN
issue-170	129	8	,	,	PUNCT
issue-170	129	9	second	second	ADJ
issue-170	129	10	–	–	PUNCT
issue-170	129	11	to	to	ADP
issue-170	129	12	mathematical	mathematical	ADJ
issue-170	129	13	modelling	modelling	NOUN
issue-170	129	14	.	.	PUNCT
issue-170	130	1	the	the	DET
issue-170	130	2	above	above	ADJ
issue-170	130	3	it	it	PRON
issue-170	130	4	is	be	AUX
issue-170	130	5	largely	largely	ADV
issue-170	130	6	due	due	ADJ
issue-170	130	7	to	to	ADP
issue-170	130	8	the	the	DET
issue-170	130	9	fact	fact	NOUN
issue-170	130	10	that	that	SCONJ
issue-170	130	11	the	the	DET
issue-170	130	12	marketing	marketing	NOUN
issue-170	130	13	deal	deal	NOUN
issue-170	130	14	with	with	ADP
issue-170	130	15	human	human	ADJ
issue-170	130	16	behaviour	behaviour	NOUN
issue-170	130	17	,	,	PUNCT
issue-170	130	18	and	and	CCONJ
issue-170	130	19	not	not	PART
issue-170	130	20	to	to	ADP
issue-170	130	21	technical	technical	ADJ
issue-170	130	22	phenomena	phenomenon	NOUN
issue-170	130	23	.	.	PUNCT
issue-170	131	1	4	4	X
issue-170	131	2	.	.	X
issue-170	131	3	conclusion	conclusion	VERB
issue-170	131	4	the	the	DET
issue-170	131	5	implementation	implementation	NOUN
issue-170	131	6	of	of	ADP
issue-170	131	7	marketing	marketing	NOUN
issue-170	131	8	plans	plan	NOUN
issue-170	131	9	of	of	ADP
issue-170	131	10	the	the	DET
issue-170	131	11	tnc	tnc	NOUN
issue-170	131	12	in	in	ADP
issue-170	131	13	practice	practice	NOUN
issue-170	131	14	may	may	AUX
issue-170	131	15	have	have	VERB
issue-170	131	16	many	many	ADJ
issue-170	131	17	unforeseen	unforeseen	ADJ
issue-170	131	18	circumstances	circumstance	NOUN
issue-170	131	19	.	.	PUNCT
issue-170	132	1	that	that	PRON
issue-170	132	2	is	be	AUX
issue-170	132	3	why	why	SCONJ
issue-170	132	4	one	one	NUM
issue-170	132	5	of	of	ADP
issue-170	132	6	the	the	DET
issue-170	132	7	tasks	task	NOUN
issue-170	132	8	of	of	ADP
issue-170	132	9	the	the	DET
issue-170	132	10	marketing	marketing	NOUN
issue-170	132	11	department	department	NOUN
issue-170	132	12	is	be	AUX
issue-170	132	13	the	the	DET
issue-170	132	14	ongoing	ongoing	ADJ
issue-170	132	15	assessment	assessment	NOUN
issue-170	132	16	of	of	ADP
issue-170	132	17	the	the	DET
issue-170	132	18	economic	economic	ADJ
issue-170	132	19	efficiency	efficiency	NOUN
issue-170	132	20	baltic	baltic	PROPN
issue-170	132	21	journal	journal	PROPN
issue-170	132	22	of	of	ADP
issue-170	132	23	economic	economic	ADJ
issue-170	132	24	studies	study	NOUN
issue-170	132	25	23	23	NUM
issue-170	132	26	vol	vol	NOUN
issue-170	132	27	.	.	PUNCT
issue-170	133	1	3	3	NUM
issue-170	133	2	,	,	PUNCT
issue-170	133	3	no	no	INTJ
issue-170	133	4	.	.	NOUN
issue-170	133	5	2	2	NUM
issue-170	133	6	,	,	PUNCT
issue-170	133	7	2017	2017	NUM
issue-170	133	8	of	of	ADP
issue-170	133	9	marketing	marketing	NOUN
issue-170	133	10	in	in	ADP
issue-170	133	11	the	the	DET
issue-170	133	12	tnc	tnc	PROPN
issue-170	133	13	.	.	PUNCT
issue-170	134	1	the	the	DET
issue-170	134	2	timely	timely	ADJ
issue-170	134	3	and	and	CCONJ
issue-170	134	4	qualitative	qualitative	ADJ
issue-170	134	5	assessment	assessment	NOUN
issue-170	134	6	of	of	ADP
issue-170	134	7	the	the	DET
issue-170	134	8	results	result	NOUN
issue-170	134	9	of	of	ADP
issue-170	134	10	marketing	marketing	NOUN
issue-170	134	11	activities	activity	NOUN
issue-170	134	12	undertaken	undertake	VERB
issue-170	134	13	by	by	ADP
issue-170	134	14	the	the	DET
issue-170	134	15	tnc	tnc	PROPN
issue-170	134	16	influences	influence	VERB
issue-170	134	17	its	its	PRON
issue-170	134	18	position	position	NOUN
issue-170	134	19	in	in	ADP
issue-170	134	20	the	the	DET
issue-170	134	21	market	market	NOUN
issue-170	134	22	and	and	CCONJ
issue-170	134	23	future	future	ADJ
issue-170	134	24	development	development	NOUN
issue-170	134	25	.	.	PUNCT
issue-170	135	1	estimation	estimation	NOUN
issue-170	135	2	of	of	ADP
issue-170	135	3	economic	economic	ADJ
issue-170	135	4	efficiency	efficiency	NOUN
issue-170	135	5	of	of	ADP
issue-170	135	6	marketing	marketing	NOUN
issue-170	135	7	is	be	AUX
issue-170	135	8	an	an	DET
issue-170	135	9	essential	essential	ADJ
issue-170	135	10	part	part	NOUN
issue-170	135	11	of	of	ADP
issue-170	135	12	the	the	DET
issue-170	135	13	control	control	NOUN
issue-170	135	14	of	of	ADP
issue-170	135	15	marketing	marketing	NOUN
issue-170	135	16	.	.	PUNCT
issue-170	136	1	marketing	marketing	NOUN
issue-170	136	2	control	control	NOUN
issue-170	136	3	is	be	AUX
issue-170	136	4	an	an	DET
issue-170	136	5	assessment	assessment	NOUN
issue-170	136	6	of	of	ADP
issue-170	136	7	progress	progress	NOUN
issue-170	136	8	in	in	ADP
issue-170	136	9	the	the	DET
issue-170	136	10	implementation	implementation	NOUN
issue-170	136	11	of	of	ADP
issue-170	136	12	marketing	marketing	NOUN
issue-170	136	13	strategies	strategy	NOUN
issue-170	136	14	and	and	CCONJ
issue-170	136	15	plans	plan	NOUN
issue-170	136	16	and	and	CCONJ
issue-170	136	17	the	the	DET
issue-170	136	18	implementation	implementation	NOUN
issue-170	136	19	of	of	ADP
issue-170	136	20	corrective	corrective	ADJ
issue-170	136	21	actions	action	NOUN
issue-170	136	22	to	to	PART
issue-170	136	23	achieve	achieve	VERB
issue-170	136	24	their	their	PRON
issue-170	136	25	goals	goal	NOUN
issue-170	136	26	.	.	PUNCT
issue-170	137	1	estimation	estimation	NOUN
issue-170	137	2	of	of	ADP
issue-170	137	3	economic	economic	ADJ
issue-170	137	4	efficiency	efficiency	NOUN
issue-170	137	5	of	of	ADP
issue-170	137	6	marketing	marketing	NOUN
issue-170	137	7	activities	activity	NOUN
issue-170	137	8	is	be	AUX
issue-170	137	9	very	very	ADV
issue-170	137	10	important	important	ADJ
issue-170	137	11	,	,	PUNCT
issue-170	137	12	especially	especially	ADV
issue-170	137	13	at	at	ADP
issue-170	137	14	the	the	DET
issue-170	137	15	stage	stage	NOUN
issue-170	137	16	of	of	ADP
issue-170	137	17	decision	decision	NOUN
issue-170	137	18	-	-	PUNCT
issue-170	137	19	making	making	NOUN
issue-170	137	20	on	on	ADP
issue-170	137	21	specific	specific	ADJ
issue-170	137	22	activities	activity	NOUN
issue-170	137	23	.	.	PUNCT
issue-170	138	1	this	this	PRON
issue-170	138	2	raises	raise	VERB
issue-170	138	3	the	the	DET
issue-170	138	4	question	question	NOUN
issue-170	138	5	about	about	ADP
issue-170	138	6	the	the	DET
issue-170	138	7	procedures	procedure	NOUN
issue-170	138	8	of	of	ADP
issue-170	138	9	determining	determine	VERB
issue-170	138	10	the	the	DET
issue-170	138	11	effectiveness	effectiveness	NOUN
issue-170	138	12	of	of	ADP
issue-170	138	13	marketing	marketing	NOUN
issue-170	138	14	activities	activity	NOUN
issue-170	138	15	at	at	ADP
issue-170	138	16	the	the	DET
issue-170	138	17	planning	planning	NOUN
issue-170	138	18	stage	stage	NOUN
issue-170	138	19	.	.	PUNCT
issue-170	139	1	implementation	implementation	NOUN
issue-170	139	2	of	of	ADP
issue-170	139	3	marketing	marketing	NOUN
issue-170	139	4	activities	activity	NOUN
issue-170	139	5	will	will	AUX
issue-170	139	6	be	be	AUX
issue-170	139	7	certainly	certainly	ADV
issue-170	139	8	accompanied	accompany	VERB
issue-170	139	9	by	by	ADP
issue-170	139	10	certain	certain	ADJ
issue-170	139	11	financial	financial	ADJ
issue-170	139	12	investments	investment	NOUN
issue-170	139	13	.	.	PUNCT
issue-170	140	1	it	it	PRON
issue-170	140	2	is	be	AUX
issue-170	140	3	from	from	ADP
issue-170	140	4	the	the	DET
issue-170	140	5	standpoint	standpoint	NOUN
issue-170	140	6	of	of	ADP
issue-170	140	7	the	the	DET
issue-170	140	8	effectiveness	effectiveness	NOUN
issue-170	140	9	of	of	ADP
issue-170	140	10	these	these	DET
issue-170	140	11	investments	investment	NOUN
issue-170	140	12	are	be	AUX
issue-170	140	13	often	often	ADV
issue-170	140	14	assessed	assess	VERB
issue-170	140	15	the	the	DET
issue-170	140	16	effectiveness	effectiveness	NOUN
issue-170	140	17	of	of	ADP
issue-170	140	18	marketing	marketing	NOUN
issue-170	140	19	.	.	PUNCT
issue-170	141	1	the	the	DET
issue-170	141	2	tnc	tnc	PROPN
issue-170	141	3	shall	shall	AUX
issue-170	141	4	estimate	estimate	VERB
issue-170	141	5	the	the	DET
issue-170	141	6	profitability	profitability	NOUN
issue-170	141	7	of	of	ADP
issue-170	141	8	transactions	transaction	NOUN
issue-170	141	9	(	(	PUNCT
issue-170	141	10	in	in	ADP
issue-170	141	11	relation	relation	NOUN
issue-170	141	12	to	to	ADP
issue-170	141	13	certain	certain	ADJ
issue-170	141	14	categories	category	NOUN
issue-170	141	15	of	of	ADP
issue-170	141	16	consumers	consumer	NOUN
issue-170	141	17	,	,	PUNCT
issue-170	141	18	distribution	distribution	NOUN
issue-170	141	19	channels	channel	NOUN
issue-170	141	20	etc	etc	X
issue-170	141	21	.	.	PUNCT
issue-170	141	22	)	)	PUNCT
issue-170	141	23	.	.	PUNCT
issue-170	142	1	this	this	DET
issue-170	142	2	information	information	NOUN
issue-170	142	3	will	will	AUX
issue-170	142	4	identify	identify	VERB
issue-170	142	5	the	the	DET
issue-170	142	6	need	need	NOUN
issue-170	142	7	for	for	ADP
issue-170	142	8	expansion	expansion	NOUN
issue-170	142	9	or	or	CCONJ
issue-170	142	10	contraction	contraction	NOUN
issue-170	142	11	of	of	ADP
issue-170	142	12	markets	market	NOUN
issue-170	142	13	,	,	PUNCT
issue-170	142	14	assortment	assortment	NOUN
issue-170	142	15	,	,	PUNCT
issue-170	142	16	marketing	marketing	NOUN
issue-170	142	17	activities	activity	NOUN
issue-170	142	18	.	.	PUNCT
issue-170	143	1	the	the	DET
issue-170	143	2	research	research	NOUN
issue-170	143	3	showed	show	VERB
issue-170	143	4	that	that	SCONJ
issue-170	143	5	the	the	DET
issue-170	143	6	problem	problem	NOUN
issue-170	143	7	of	of	ADP
issue-170	143	8	determining	determine	VERB
issue-170	143	9	the	the	DET
issue-170	143	10	economic	economic	ADJ
issue-170	143	11	efficiency	efficiency	NOUN
issue-170	143	12	of	of	ADP
issue-170	143	13	marketing	marketing	NOUN
issue-170	143	14	activity	activity	NOUN
issue-170	143	15	has	have	VERB
issue-170	143	16	two	two	NUM
issue-170	143	17	objectives	objective	NOUN
issue-170	143	18	:	:	PUNCT
issue-170	143	19	1	1	X
issue-170	143	20	.	.	X
issue-170	143	21	the	the	DET
issue-170	143	22	efficiency	efficiency	NOUN
issue-170	143	23	of	of	ADP
issue-170	143	24	marketing	marketing	NOUN
issue-170	143	25	activities	activity	NOUN
issue-170	143	26	under	under	ADP
issue-170	143	27	development	development	NOUN
issue-170	143	28	or	or	CCONJ
issue-170	143	29	decision	decision	NOUN
issue-170	143	30	;	;	PUNCT
issue-170	143	31	selection	selection	NOUN
issue-170	143	32	of	of	ADP
issue-170	143	33	the	the	DET
issue-170	143	34	optimal	optimal	ADJ
issue-170	143	35	variant	variant	NOUN
issue-170	143	36	.	.	PUNCT
issue-170	144	1	2	2	X
issue-170	144	2	.	.	X
issue-170	144	3	determination	determination	NOUN
issue-170	144	4	of	of	ADP
issue-170	144	5	the	the	DET
issue-170	144	6	ultimate	ultimate	ADJ
issue-170	144	7	effectiveness	effectiveness	NOUN
issue-170	144	8	of	of	ADP
issue-170	144	9	marketing	marketing	NOUN
issue-170	144	10	activities	activity	NOUN
issue-170	144	11	after	after	ADP
issue-170	144	12	the	the	DET
issue-170	144	13	end	end	NOUN
issue-170	144	14	of	of	ADP
issue-170	144	15	a	a	DET
issue-170	144	16	period	period	NOUN
issue-170	144	17	of	of	ADP
issue-170	144	18	time	time	NOUN
issue-170	144	19	based	base	VERB
issue-170	144	20	on	on	ADP
issue-170	144	21	actual	actual	ADJ
issue-170	144	22	results	result	NOUN
issue-170	144	23	.	.	PUNCT
issue-170	145	1	determining	determine	VERB
issue-170	145	2	the	the	DET
issue-170	145	3	cost	cost	NOUN
issue-170	145	4	-	-	PUNCT
issue-170	145	5	effectiveness	effectiveness	NOUN
issue-170	145	6	of	of	ADP
issue-170	145	7	marketing	marketing	NOUN
issue-170	145	8	activities	activity	NOUN
issue-170	145	9	,	,	PUNCT
issue-170	145	10	it	it	PRON
issue-170	145	11	is	be	AUX
issue-170	145	12	also	also	ADV
issue-170	145	13	necessary	necessary	ADJ
issue-170	145	14	to	to	PART
issue-170	145	15	identify	identify	VERB
issue-170	145	16	the	the	DET
issue-170	145	17	factors	factor	NOUN
issue-170	145	18	that	that	PRON
issue-170	145	19	influence	influence	VERB
issue-170	145	20	the	the	DET
issue-170	145	21	rate	rate	NOUN
issue-170	145	22	of	of	ADP
issue-170	145	23	efficiency	efficiency	NOUN
issue-170	145	24	of	of	ADP
issue-170	145	25	marketing	marketing	NOUN
issue-170	145	26	activity	activity	NOUN
issue-170	145	27	,	,	PUNCT
issue-170	145	28	their	their	PRON
issue-170	145	29	interdependence	interdependence	NOUN
issue-170	145	30	,	,	PUNCT
issue-170	145	31	if	if	SCONJ
issue-170	145	32	it	it	PRON
issue-170	145	33	is	be	AUX
issue-170	145	34	the	the	DET
issue-170	145	35	nature	nature	NOUN
issue-170	145	36	of	of	ADP
issue-170	145	37	their	their	PRON
issue-170	145	38	impact	impact	NOUN
issue-170	145	39	on	on	ADP
issue-170	145	40	the	the	DET
issue-170	145	41	efficiency	efficiency	NOUN
issue-170	145	42	index	index	NOUN
issue-170	145	43	,	,	PUNCT
issue-170	145	44	identify	identify	VERB
issue-170	145	45	the	the	DET
issue-170	145	46	reserves	reserve	NOUN
issue-170	145	47	increase	increase	VERB
issue-170	145	48	efficiency	efficiency	NOUN
issue-170	145	49	.	.	PUNCT
issue-170	146	1	evaluating	evaluate	VERB
issue-170	146	2	the	the	DET
issue-170	146	3	effectiveness	effectiveness	NOUN
issue-170	146	4	of	of	ADP
issue-170	146	5	marketing	marketing	NOUN
issue-170	146	6	activities	activity	NOUN
issue-170	146	7	is	be	AUX
issue-170	146	8	very	very	ADV
issue-170	146	9	challenging	challenging	ADJ
issue-170	146	10	,	,	PUNCT
issue-170	146	11	and	and	CCONJ
issue-170	146	12	not	not	PART
issue-170	146	13	always	always	ADV
issue-170	146	14	given	give	VERB
issue-170	146	15	the	the	DET
issue-170	146	16	opportunity	opportunity	NOUN
issue-170	146	17	to	to	PART
issue-170	146	18	quantify	quantify	VERB
issue-170	146	19	the	the	DET
issue-170	146	20	effect	effect	NOUN
issue-170	146	21	produced	produce	VERB
issue-170	146	22	by	by	ADP
issue-170	146	23	marketing	marketing	NOUN
issue-170	146	24	activities	activity	NOUN
issue-170	146	25	.	.	PUNCT
issue-170	147	1	there	there	PRON
issue-170	147	2	are	be	VERB
issue-170	147	3	a	a	DET
issue-170	147	4	lot	lot	NOUN
issue-170	147	5	of	of	ADP
issue-170	147	6	others	other	NOUN
issue-170	147	7	,	,	PUNCT
issue-170	147	8	not	not	PART
issue-170	147	9	described	describe	VERB
issue-170	147	10	above	above	ADP
issue-170	147	11	approaches	approach	NOUN
issue-170	147	12	for	for	ADP
issue-170	147	13	the	the	DET
issue-170	147	14	estimation	estimation	NOUN
issue-170	147	15	of	of	ADP
issue-170	147	16	the	the	DET
issue-170	147	17	marketing	marketing	NOUN
issue-170	147	18	efficiency	efficiency	NOUN
issue-170	147	19	and	and	CCONJ
issue-170	147	20	their	their	PRON
issue-170	147	21	applicability	applicability	NOUN
issue-170	147	22	in	in	ADP
issue-170	147	23	tncs	tnc	NOUN
issue-170	147	24	that	that	PRON
issue-170	147	25	could	could	AUX
issue-170	147	26	give	give	VERB
issue-170	147	27	new	new	ADJ
issue-170	147	28	impulses	impulse	NOUN
issue-170	147	29	for	for	ADP
issue-170	147	30	researching	research	VERB
issue-170	147	31	these	these	DET
issue-170	147	32	issues	issue	NOUN
issue-170	147	33	.	.	PUNCT
issue-170	148	1	references	reference	NOUN
issue-170	148	2	:	:	PUNCT
issue-170	148	3	haldane	haldane	NOUN
issue-170	148	4	,	,	PUNCT
issue-170	148	5	g.	g.	PROPN
issue-170	148	6	(	(	PUNCT
issue-170	148	7	2009	2009	NUM
issue-170	148	8	)	)	PUNCT
issue-170	148	9	.	.	PUNCT
issue-170	149	1	professional	professional	ADJ
issue-170	149	2	diploma	diploma	NOUN
issue-170	149	3	in	in	ADP
issue-170	149	4	marketing	marketing	NOUN
issue-170	149	5	.	.	PUNCT
issue-170	150	1	study	study	NOUN
issue-170	150	2	text	text	NOUN
issue-170	150	3	.	.	PUNCT
issue-170	151	1	project	project	NOUN
issue-170	151	2	management	management	NOUN
issue-170	151	3	in	in	ADP
issue-170	151	4	marketing	marketing	NOUN
issue-170	151	5	.	.	PUNCT
issue-170	152	1	london	london	PROPN
issue-170	152	2	:	:	PUNCT
issue-170	152	3	bpp	bpp	PROPN
issue-170	152	4	learning	learn	VERB
issue-170	152	5	media	medium	NOUN
issue-170	152	6	,	,	PUNCT
issue-170	152	7	aldine	aldine	NOUN
issue-170	152	8	place	place	NOUN
issue-170	152	9	,	,	PUNCT
issue-170	152	10	218	218	NUM
issue-170	152	11	p.	p.	NOUN
issue-170	152	12	kotler	kotler	NOUN
issue-170	152	13	,	,	PUNCT
issue-170	152	14	p.	p.	PROPN
issue-170	152	15	,	,	PUNCT
issue-170	152	16	armstrong	armstrong	PROPN
issue-170	152	17	,	,	PUNCT
issue-170	152	18	g.	g.	PROPN
issue-170	152	19	,	,	PUNCT
issue-170	152	20	saunders	saunders	PROPN
issue-170	152	21	,	,	PUNCT
issue-170	152	22	j.	j.	PROPN
issue-170	152	23	and	and	CCONJ
issue-170	152	24	wong	wong	PROPN
issue-170	152	25	,	,	PUNCT
issue-170	152	26	v.	v.	PROPN
issue-170	152	27	(	(	PUNCT
issue-170	152	28	2005	2005	NUM
issue-170	152	29	)	)	PUNCT
issue-170	152	30	,	,	PUNCT
issue-170	152	31	principles	principle	NOUN
issue-170	152	32	of	of	ADP
issue-170	152	33	marketing	marketing	NOUN
issue-170	152	34	:	:	PUNCT
issue-170	152	35	fourth	fourth	ADJ
issue-170	152	36	european	european	PROPN
issue-170	152	37	edition	edition	PROPN
issue-170	152	38	,	,	PUNCT
issue-170	152	39	prentice	prentice	NOUN
issue-170	152	40	hall	hall	PROPN
issue-170	152	41	,	,	PUNCT
issue-170	152	42	harlow	harlow	PROPN
issue-170	152	43	,	,	PUNCT
issue-170	152	44	954	954	NUM
issue-170	152	45	p.	p.	NOUN
issue-170	152	46	kotler	kotler	NOUN
issue-170	152	47	,	,	PUNCT
issue-170	152	48	p.	p.	NOUN
issue-170	152	49	and	and	CCONJ
issue-170	152	50	armstrong	armstrong	PROPN
issue-170	152	51	,	,	PUNCT
issue-170	152	52	g.	g.	PROPN
issue-170	152	53	(	(	PUNCT
issue-170	152	54	1997	1997	NUM
issue-170	152	55	)	)	PUNCT
issue-170	152	56	marketing	marketing	NOUN
issue-170	152	57	an	an	DET
issue-170	152	58	introduction	introduction	NOUN
issue-170	152	59	.	.	PUNCT
issue-170	153	1	fourth	fourth	PROPN
issue-170	153	2	edition	edition	PROPN
issue-170	153	3	.	.	PUNCT
issue-170	154	1	new	new	PROPN
issue-170	154	2	jersey	jersey	PROPN
issue-170	154	3	.	.	PUNCT
issue-170	155	1	prentice	prentice	PROPN
issue-170	155	2	hall	hall	PROPN
issue-170	155	3	international	international	PROPN
issue-170	155	4	,	,	PUNCT
issue-170	155	5	585	585	NUM
issue-170	155	6	p.	p.	NOUN
issue-170	155	7	kotler	kotler	NOUN
issue-170	155	8	,	,	PUNCT
issue-170	155	9	p.	p.	PROPN
issue-170	155	10	,	,	PUNCT
issue-170	155	11	(	(	PUNCT
issue-170	155	12	1988	1988	NUM
issue-170	155	13	)	)	PUNCT
issue-170	155	14	marketing	marketing	NOUN
issue-170	155	15	management	management	NOUN
issue-170	155	16	:	:	PUNCT
issue-170	155	17	analysis	analysis	NOUN
issue-170	155	18	planning	planning	NOUN
issue-170	155	19	and	and	CCONJ
issue-170	155	20	control	control	NOUN
issue-170	155	21	,	,	PUNCT
issue-170	155	22	prentice	prentice	NOUN
issue-170	155	23	-	-	PUNCT
issue-170	155	24	hall	hall	NOUN
issue-170	155	25	,	,	PUNCT
issue-170	155	26	776	776	NUM
issue-170	155	27	p.	p.	NOUN
issue-170	155	28	kaplan	kaplan	PROPN
issue-170	155	29	,	,	PUNCT
issue-170	155	30	r.	r.	PROPN
issue-170	155	31	,	,	PUNCT
issue-170	155	32	and	and	CCONJ
issue-170	155	33	norton	norton	PROPN
issue-170	155	34	,	,	PUNCT
issue-170	155	35	d.	d.	PROPN
issue-170	155	36	(	(	PUNCT
issue-170	155	37	1992).the	1992).the	DET
issue-170	155	38	balanced	balanced	ADJ
issue-170	155	39	scorecard	scorecard	NOUN
issue-170	155	40	—	—	PUNCT
issue-170	155	41	measures	measure	NOUN
issue-170	155	42	that	that	PRON
issue-170	155	43	drive	drive	VERB
issue-170	155	44	performance	performance	NOUN
issue-170	155	45	,	,	PUNCT
issue-170	155	46	harvard	harvard	PROPN
issue-170	155	47	business	business	PROPN
issue-170	155	48	review	review	PROPN
issue-170	155	49	(	(	PUNCT
issue-170	155	50	january	january	PROPN
issue-170	155	51	-	-	PUNCT
issue-170	155	52	february	february	PROPN
issue-170	155	53	1992	1992	NUM
issue-170	155	54	)	)	PUNCT
issue-170	155	55	,	,	PUNCT
issue-170	155	56	71–79	71–79	NOUN
issue-170	155	57	.	.	PUNCT
issue-170	156	1	chen	chen	PROPN
issue-170	156	2	,	,	PUNCT
issue-170	156	3	y.	y.	PROPN
issue-170	156	4	,	,	PUNCT
issue-170	156	5	hess	hess	PROPN
issue-170	156	6	,	,	PUNCT
issue-170	156	7	j.	j.	PROPN
issue-170	156	8	,	,	PUNCT
issue-170	156	9	wilcox	wilcox	PROPN
issue-170	156	10	,	,	PUNCT
issue-170	156	11	r.	r.	PROPN
issue-170	156	12	,	,	PUNCT
issue-170	156	13	and	and	CCONJ
issue-170	156	14	zhang	zhang	PROPN
issue-170	156	15	,	,	PUNCT
issue-170	156	16	z.	z.	PROPN
issue-170	156	17	j.	j.	PROPN
issue-170	156	18	(	(	PUNCT
issue-170	156	19	1999	1999	NUM
issue-170	156	20	)	)	PUNCT
issue-170	156	21	.	.	PUNCT
issue-170	157	1	accounting	accounting	NOUN
issue-170	157	2	profits	profit	NOUN
issue-170	157	3	versus	versus	ADP
issue-170	157	4	marketing	marketing	NOUN
issue-170	157	5	profits	profit	NOUN
issue-170	157	6	:	:	PUNCT
issue-170	157	7	a	a	DET
issue-170	157	8	relevant	relevant	ADJ
issue-170	157	9	metric	metric	NOUN
issue-170	157	10	for	for	ADP
issue-170	157	11	category	category	NOUN
issue-170	157	12	management	management	NOUN
issue-170	157	13	.	.	PUNCT
issue-170	158	1	marketing	marketing	NOUN
issue-170	158	2	science	science	NOUN
issue-170	158	3	,	,	PUNCT
issue-170	158	4	18	18	NUM
issue-170	158	5	,	,	PUNCT
issue-170	158	6	no	no	INTJ
issue-170	158	7	.	.	NOUN
issue-170	158	8	3	3	NUM
issue-170	158	9	,	,	PUNCT
issue-170	158	10	208–229	208–229	NUM
issue-170	158	11	.	.	PUNCT
issue-170	159	1	sudnik	sudnik	PROPN
issue-170	159	2	,	,	PUNCT
issue-170	159	3	v.	v.	PROPN
issue-170	159	4	(	(	PUNCT
issue-170	159	5	2004	2004	NUM
issue-170	159	6	)	)	PUNCT
issue-170	159	7	estimation	estimation	NOUN
issue-170	159	8	of	of	ADP
issue-170	159	9	marketing	marketing	NOUN
issue-170	159	10	efficiency	efficiency	NOUN
issue-170	159	11	of	of	ADP
issue-170	159	12	the	the	DET
issue-170	159	13	enterprise	enterprise	NOUN
issue-170	159	14	.	.	PUNCT
issue-170	160	1	guide	guide	VERB
issue-170	160	2	for	for	ADP
issue-170	160	3	economist	economist	NOUN
issue-170	160	4	,	,	PUNCT
issue-170	160	5	№	№	NOUN
issue-170	160	6	8	8	NUM
issue-170	160	7	,	,	PUNCT
issue-170	160	8	marketing	marketing	NOUN
issue-170	160	9	(	(	PUNCT
issue-170	160	10	in	in	ADP
issue-170	160	11	rus	rus	PROPN
issue-170	160	12	.	.	PUNCT
issue-170	160	13	)	)	PUNCT
issue-170	161	1	оксана	оксана	PROPN
issue-170	161	2	булкот	булкот	PROPN
issue-170	161	3	,	,	PUNCT
issue-170	161	4	лидия	лидия	NOUN
issue-170	161	5	пащук	пащук	NOUN
issue-170	161	6	управление	управление	PROPN
issue-170	161	7	экономической	экономической	PROPN
issue-170	161	8	эффективностью	эффективностью	PROPN
issue-170	161	9	маркетинга	маркетинга	PROPN
issue-170	161	10	в	в	PROPN
issue-170	161	11	транснацио	транснацио	PROPN
issue-170	161	12	нальных	нальных	PROPN
issue-170	161	13	компаниях	компаниях	PROPN
issue-170	161	14	аннотация	аннотация	PROPN
issue-170	161	15	.	.	PUNCT
issue-170	162	1	целью	целью	PROPN
issue-170	162	2	работы	работы	PROPN
issue-170	162	3	является	является	PROPN
issue-170	162	4	обобщение	обобщение	PROPN
issue-170	162	5	международного	международного	PROPN
issue-170	162	6	опыта	опыта	PROPN
issue-170	162	7	оценивания	оценивания	PROPN
issue-170	162	8	эффективности	эффективности	NOUN
issue-170	162	9	маркетингового	маркетингового	NOUN
issue-170	162	10	контроля	контроля	VERB
issue-170	162	11	,	,	PUNCT
issue-170	162	12	а	а	PROPN
issue-170	162	13	также	также	PROPN
issue-170	162	14	разработка	разработка	PROPN
issue-170	162	15	качественных	качественных	PROPN
issue-170	162	16	и	и	PROPN
issue-170	162	17	количественных	количественных	NUM
issue-170	162	18	моделей	моделей	NOUN
issue-170	162	19	системы	системы	NOUN
issue-170	162	20	контроля	контроля	VERB
issue-170	162	21	маркетинга	маркетинга	PROPN
issue-170	162	22	в	в	PROPN
issue-170	162	23	деятельности	деятельности	PROPN
issue-170	162	24	транснациональных	транснациональных	PROPN
issue-170	162	25	корпораций	корпораций	VERB
issue-170	162	26	.	.	PUNCT
issue-170	163	1	методология	методология	NOUN
issue-170	163	2	.	.	PUNCT
issue-170	164	1	исследование	исследование	PROPN
issue-170	164	2	является	является	PROPN
issue-170	164	3	результатом	результатом	NOUN
issue-170	164	4	авторского	авторского	PROPN
issue-170	164	5	изучения	изучения	PROPN
issue-170	164	6	и	и	PROPN
issue-170	164	7	анализа	анализа	VERB
issue-170	164	8	60	60	NUM
issue-170	164	9	компаний	компаний	ADJ
issue-170	164	10	,	,	PUNCT
issue-170	164	11	произведенного	произведенного	NOUN
issue-170	164	12	весной	весной	NOUN
issue-170	164	13	2015	2015	NUM
issue-170	164	14	(	(	PUNCT
issue-170	164	15	32	32	NUM
issue-170	164	16	%	%	NOUN
issue-170	164	17	из	из	PROPN
issue-170	164	18	которых	которых	PROPN
issue-170	164	19	украинские	украинские	PROPN
issue-170	164	20	,	,	PUNCT
issue-170	164	21	и	и	PROPN
issue-170	164	22	68	68	NUM
issue-170	164	23	%	%	NOUN
issue-170	164	24	–	–	PUNCT
issue-170	164	25	филии	филии	ADP
issue-170	164	26	и	и	PROPN
issue-170	164	27	дочерние	дочерние	PROPN
issue-170	164	28	предприятия	предприятия	NOUN
issue-170	164	29	иностранных	иностранных	PROPN
issue-170	164	30	транснациональных	транснациональных	PROPN
issue-170	164	31	корпораций	корпораций	PROPN
issue-170	164	32	)	)	PUNCT
issue-170	164	33	,	,	PUNCT
issue-170	164	34	а	а	PROPN
issue-170	164	35	именно	именно	PROPN
issue-170	164	36	bayer	bayer	PROPN
issue-170	164	37	,	,	PUNCT
issue-170	164	38	coca	coca	PROPN
issue-170	164	39	-	-	PUNCT
issue-170	164	40	cola	cola	PROPN
issue-170	164	41	,	,	PUNCT
issue-170	164	42	pepsi	pepsi	PROPN
issue-170	164	43	co	co	NOUN
issue-170	164	44	,	,	PUNCT
issue-170	164	45	mondelez	mondelez	PROPN
issue-170	164	46	,	,	PUNCT
issue-170	164	47	mars	mar	NOUN
issue-170	164	48	,	,	PUNCT
issue-170	164	49	mintel	mintel	PROPN
issue-170	164	50	,	,	PUNCT
issue-170	164	51	cargill	cargill	PROPN
issue-170	164	52	и	и	PROPN
issue-170	164	53	прочие	прочие	PROPN
issue-170	164	54	.	.	PUNCT
issue-170	165	1	практические	практические	PROPN
issue-170	165	2	результаты	результаты	PROPN
issue-170	165	3	анализа	анализа	VERB
issue-170	165	4	эффективности	эффективности	PROPN
issue-170	165	5	годовых	годовых	NOUN
issue-170	165	6	отчетов	отчетов	PROPN
issue-170	165	7	упомянутых	упомянутых	PROPN
issue-170	165	8	выше	выше	VERB
issue-170	165	9	компаний	компаний	PROPN
issue-170	165	10	,	,	PUNCT
issue-170	165	11	обобщены	обобщены	SCONJ
issue-170	165	12	путем	путем	NOUN
issue-170	165	13	использования	использования	VERB
issue-170	165	14	авторской	авторской	ADJ
issue-170	165	15	методики	методики	NOUN
issue-170	165	16	,	,	PUNCT
issue-170	165	17	которая	которая	NOUN
issue-170	165	18	базируется	базируется	VERB
issue-170	165	19	на	на	PROPN
issue-170	165	20	применении	применении	AUX
issue-170	165	21	ключевых	ключевых	PROPN
issue-170	165	22	результативных	результативных	PROPN
issue-170	165	23	индикаторов	индикаторов	PROPN
issue-170	165	24	к	к	PROPN
issue-170	165	25	анализу	анализу	PRON
issue-170	165	26	эффективности	эффективности	PROPN
issue-170	165	27	деятельности	деятельности	PROPN
issue-170	165	28	тнк	тнк	NOUN
issue-170	165	29	.	.	PUNCT
issue-170	166	1	результаты	результаты	PROPN
issue-170	166	2	.	.	PUNCT
issue-170	167	1	анализируются	анализируются	PROPN
issue-170	167	2	теоретические	теоретические	PROPN
issue-170	167	3	подходы	подходы	NOUN
issue-170	167	4	к	к	NOUN
issue-170	167	5	оценке	оценке	ADJ
issue-170	167	6	эффективности	эффективности	NOUN
issue-170	167	7	маркетинга	маркетинга	NOUN
issue-170	167	8	.	.	PUNCT
issue-170	168	1	определяются	определяются	PROPN
issue-170	168	2	условия	условия	PROPN
issue-170	168	3	,	,	PUNCT
issue-170	168	4	в	в	PROPN
issue-170	168	5	которых	которых	PROPN
issue-170	168	6	организация	организация	PROPN
issue-170	168	7	работает	работает	PROPN
issue-170	168	8	,	,	PUNCT
issue-170	168	9	анализируя	анализируя	NOUN
issue-170	168	10	внешнюю	внешнюю	NOUN
issue-170	168	11	среду	среду	VERB
issue-170	168	12	и	и	PROPN
issue-170	168	13	потенциал	потенциал	ADJ
issue-170	168	14	внутренней	внутренней	ADJ
issue-170	168	15	компании	компании	PROPN
issue-170	168	16	.	.	PUNCT
issue-170	169	1	авторами	авторами	PROPN
issue-170	169	2	обосновано	обосновано	NOUN
issue-170	169	3	,	,	PUNCT
issue-170	169	4	что	что	NOUN
issue-170	169	5	прямая	прямая	PROPN
issue-170	169	6	разработка	разработка	PROPN
issue-170	169	7	маркетинговых	маркетинговых	PROPN
issue-170	169	8	планов	планов	PROPN
issue-170	169	9	должна	должна	PROPN
issue-170	169	10	основываться	основываться	VERB
issue-170	169	11	на	на	PROPN
issue-170	169	12	маркетинговых	маркетинговых	PROPN
issue-170	169	13	целях	целях	PROPN
issue-170	169	14	,	,	PUNCT
issue-170	169	15	разработанных	разработанных	PROPN
issue-170	169	16	в	в	PROPN
issue-170	169	17	результате	результате	NOUN
issue-170	169	18	ситуационного	ситуационного	NOUN
issue-170	169	19	анализа	анализа	VERB
issue-170	169	20	.	.	PUNCT
issue-170	170	1	доказано	доказано	PROPN
issue-170	170	2	,	,	PUNCT
issue-170	170	3	что	что	PROPN
issue-170	170	4	мониторинг	мониторинг	PROPN
issue-170	170	5	эффективности	эффективности	PROPN
issue-170	170	6	годовых	годовых	PROPN
issue-170	170	7	планов	планов	PROPN
issue-170	170	8	может	может	NOUN
issue-170	170	9	быть	быть	NOUN
issue-170	170	10	осуществлен	осуществлен	NOUN
issue-170	170	11	путем	путем	NOUN
issue-170	170	12	внедрения	внедрения	VERB
issue-170	170	13	ключевых	ключевых	ADJ
issue-170	170	14	показателей	показателей	NOUN
issue-170	170	15	эффективности	эффективности	PROPN
issue-170	170	16	,	,	PUNCT
issue-170	170	17	которые	которые	INTJ
issue-170	170	18	позволят	позволят	ADJ
issue-170	170	19	разработать	разработать	ADJ
issue-170	170	20	количественную	количественную	NOUN
issue-170	170	21	систему	систему	VERB
issue-170	170	22	оценки	оценки	PROPN
issue-170	170	23	baltic	baltic	ADJ
issue-170	170	24	journal	journal	PROPN
issue-170	170	25	of	of	ADP
issue-170	170	26	economic	economic	ADJ
issue-170	170	27	studies	study	NOUN
issue-170	170	28	24	24	NUM
issue-170	170	29	vol	vol	NOUN
issue-170	170	30	.	.	PUNCT
issue-170	171	1	3	3	NUM
issue-170	171	2	,	,	PUNCT
issue-170	171	3	no	no	INTJ
issue-170	171	4	.	.	NOUN
issue-170	171	5	2	2	NUM
issue-170	171	6	,	,	PUNCT
issue-170	171	7	2017	2017	NUM
issue-170	171	8	стратегии	стратегии	NOUN
issue-170	171	9	организации	организации	VERB
issue-170	171	10	,	,	PUNCT
issue-170	171	11	основанную	основанную	VERB
issue-170	171	12	на	на	PROPN
issue-170	171	13	контроле	контроле	PROPN
issue-170	171	14	ее	ее	PROPN
issue-170	171	15	целей	целей	PROPN
issue-170	171	16	.	.	PUNCT
issue-170	172	1	результаты	результаты	PROPN
issue-170	172	2	исследования	исследования	PROPN
issue-170	172	3	позволили	позволили	PROPN
issue-170	172	4	авторам	авторам	PROPN
issue-170	172	5	выделить	выделить	PROPN
issue-170	172	6	две	две	PROPN
issue-170	172	7	основные	основные	PROPN
issue-170	172	8	группы	группы	PROPN
issue-170	172	9	показателей	показателей	PROPN
issue-170	172	10	эффективности	эффективности	PROPN
issue-170	172	11	для	для	PROPN
issue-170	172	12	тнк	тнк	NOUN
issue-170	172	13	–	–	PUNCT
issue-170	172	14	финансовые	финансовые	NOUN
issue-170	172	15	,	,	PUNCT
issue-170	172	16	которые	которые	PROPN
issue-170	172	17	делятся	делятся	PROPN
issue-170	172	18	на	на	PROPN
issue-170	172	19	показатели	показатели	VERB
issue-170	172	20	затрат	затрат	PROPN
issue-170	172	21	,	,	PUNCT
issue-170	172	22	производительности	производительности	PROPN
issue-170	172	23	и	и	PROPN
issue-170	172	24	рентабельности	рентабельности	PROPN
issue-170	172	25	и	и	PROPN
issue-170	172	26	маркетинговые	маркетинговые	NOUN
issue-170	172	27	,	,	PUNCT
issue-170	172	28	к	к	NOUN
issue-170	172	29	которым	которым	VERB
issue-170	172	30	относятся	относятся	ADJ
issue-170	172	31	рыночные	рыночные	NOUN
issue-170	172	32	индексы	индексы	NOUN
issue-170	172	33	,	,	PUNCT
issue-170	172	34	индексы	индексы	NOUN
issue-170	172	35	конкурентоспособности	конкурентоспособности	PROPN
issue-170	172	36	и	и	PROPN
issue-170	172	37	клиентские	клиентские	PROPN
issue-170	172	38	показатели	показатели	VERB
issue-170	172	39	.	.	PUNCT
issue-170	173	1	практическое	практическое	ADJ
issue-170	173	2	значение	значение	PROPN
issue-170	173	3	.	.	PUNCT
issue-170	174	1	предложенная	предложенная	ADJ
issue-170	174	2	авторами	авторами	PROPN
issue-170	174	3	методика	методика	PROPN
issue-170	174	4	может	может	NOUN
issue-170	174	5	быть	быть	NOUN
issue-170	174	6	практически	практически	NOUN
issue-170	174	7	применена	применена	PROPN
issue-170	174	8	для	для	PROPN
issue-170	174	9	качественного	качественного	PROPN
issue-170	174	10	и	и	PROPN
issue-170	174	11	количественного	количественного	X
issue-170	174	12	оценивания	оценивания	ADJ
issue-170	174	13	эффективности	эффективности	PROPN
issue-170	174	14	маркетинговой	маркетинговой	ADV
issue-170	174	15	деятельности	деятельности	PROPN
issue-170	174	16	не	не	PROPN
issue-170	174	17	только	только	PROPN
issue-170	174	18	в	в	PROPN
issue-170	174	19	крупных	крупных	PROPN
issue-170	174	20	тнк	тнк	PROPN
issue-170	174	21	,	,	PUNCT
issue-170	174	22	но	но	ADP
issue-170	174	23	и	и	PROPN
issue-170	174	24	на	на	PROPN
issue-170	174	25	предприятиях	предприятиях	NOUN
issue-170	174	26	малого	малого	NOUN
issue-170	174	27	и	и	PROPN
issue-170	174	28	среднего	среднего	PROPN
issue-170	174	29	бизнеса	бизнеса	NOUN
issue-170	174	30	.	.	PUNCT
issue-170	175	1	значение	значение	PROPN
issue-170	175	2	/	/	SYM
issue-170	175	3	оригинальность	оригинальность	PROPN
issue-170	175	4	.	.	PUNCT
issue-170	176	1	авторское	авторское	PROPN
issue-170	176	2	исследование	исследование	PROPN
issue-170	176	3	подтвердило	подтвердило	ADJ
issue-170	176	4	гипотезу	гипотезу	NOUN
issue-170	177	1	,	,	PUNCT
issue-170	177	2	что	что	NOUN
issue-170	177	3	использование	использование	PROPN
issue-170	177	4	специфических	специфических	ADP
issue-170	177	5	индикативных	индикативных	PROPN
issue-170	177	6	показателей	показателей	PROPN
issue-170	177	7	для	для	PROPN
issue-170	177	8	оценивания	оценивания	PROPN
issue-170	177	9	эффективность	эффективность	VERB
issue-170	177	10	маркетинговой	маркетинговой	ADV
issue-170	177	11	деятельности	деятельности	PROPN
issue-170	177	12	обеспечивает	обеспечивает	PROPN
issue-170	177	13	существенный	существенный	PROPN
issue-170	177	14	непосредственный	непосредственный	PROPN
issue-170	177	15	эффект	эффект	PROPN
issue-170	177	16	,	,	PUNCT
issue-170	177	17	который	который	PROPN
issue-170	177	18	влияет	влияет	PROPN
issue-170	177	19	на	на	PROPN
issue-170	177	20	оценку	оценку	PROPN
issue-170	177	21	и	и	PROPN
issue-170	177	22	конечную	конечную	PROPN
issue-170	177	23	финансовую	финансовую	NOUN
issue-170	177	24	результативность	результативность	PROPN
issue-170	177	25	деятельности	деятельности	PROPN
issue-170	177	26	тнк	тнк	NOUN
issue-170	177	27	.	.	PUNCT