id	sid	tid	token	lemma	pos
issue-18	1	1	baltic	baltic	PROPN
issue-18	1	2	journal	journal	PROPN
issue-18	1	3	of	of	ADP
issue-18	1	4	economic	economic	ADJ
issue-18	1	5	studies	study	NOUN
issue-18	1	6	98	98	NUM
issue-18	1	7	vol	vol	NOUN
issue-18	1	8	.	.	PROPN
issue-18	1	9	1	1	NUM
issue-18	1	10	,	,	PUNCT
issue-18	1	11	2015	2015	NUM
issue-18	1	12	advertising	advertising	NOUN
issue-18	1	13	agency	agency	NOUN
issue-18	1	14	marketing	marketing	NOUN
issue-18	1	15	management	management	NOUN
issue-18	1	16	denis	denis	PROPN
issue-18	1	17	kislov1	kislov1	PROPN
issue-18	1	18	,	,	PUNCT
issue-18	1	19	national	national	PROPN
issue-18	1	20	academy	academy	PROPN
issue-18	1	21	of	of	ADP
issue-18	1	22	public	public	PROPN
issue-18	1	23	administration	administration	NOUN
issue-18	1	24	under	under	ADP
issue-18	1	25	the	the	DET
issue-18	1	26	president	president	NOUN
issue-18	1	27	of	of	ADP
issue-18	1	28	ukraine	ukraine	PROPN
issue-18	1	29	,	,	PUNCT
issue-18	1	30	ukraine	ukraine	ADJ
issue-18	1	31	yevgenia	yevgenia	PROPN
issue-18	1	32	horobei2	horobei2	PROPN
issue-18	1	33	,	,	PUNCT
issue-18	1	34	atlantic	atlantic	ADJ
issue-18	1	35	group	group	NOUN
issue-18	1	36	,	,	PUNCT
issue-18	1	37	ukraine	ukraine	PROPN
issue-18	1	38	abstract	abstract	NOUN
issue-18	1	39	.	.	PUNCT
issue-18	2	1	goal	goal	NOUN
issue-18	2	2	of	of	ADP
issue-18	2	3	the	the	DET
issue-18	2	4	paper	paper	NOUN
issue-18	2	5	.	.	PUNCT
issue-18	3	1	the	the	DET
issue-18	3	2	goal	goal	NOUN
issue-18	3	3	of	of	ADP
issue-18	3	4	this	this	DET
issue-18	3	5	article	article	NOUN
issue-18	3	6	is	be	AUX
issue-18	3	7	to	to	PART
issue-18	3	8	define	define	VERB
issue-18	3	9	the	the	DET
issue-18	3	10	nature	nature	NOUN
issue-18	3	11	,	,	PUNCT
issue-18	3	12	specific	specific	ADJ
issue-18	3	13	features	feature	NOUN
issue-18	3	14	and	and	CCONJ
issue-18	3	15	factors	factor	NOUN
issue-18	3	16	pertaining	pertain	VERB
issue-18	3	17	to	to	ADP
issue-18	3	18	the	the	DET
issue-18	3	19	advertising	advertising	NOUN
issue-18	3	20	agency	agency	NOUN
issue-18	3	21	marketing	marketing	NOUN
issue-18	3	22	management	management	NOUN
issue-18	3	23	.	.	PUNCT
issue-18	4	1	one	one	NUM
issue-18	4	2	of	of	ADP
issue-18	4	3	the	the	DET
issue-18	4	4	tools	tool	NOUN
issue-18	4	5	is	be	AUX
issue-18	4	6	the	the	DET
issue-18	4	7	use	use	NOUN
issue-18	4	8	of	of	ADP
issue-18	4	9	non	non	ADJ
issue-18	4	10	-	-	ADJ
issue-18	4	11	standard	standard	ADJ
issue-18	4	12	approaches	approach	NOUN
issue-18	4	13	to	to	ADP
issue-18	4	14	management	management	NOUN
issue-18	4	15	of	of	ADP
issue-18	4	16	advertising	advertising	NOUN
issue-18	4	17	agencies	agency	NOUN
issue-18	4	18	,	,	PUNCT
issue-18	4	19	which	which	PRON
issue-18	4	20	under	under	ADP
issue-18	4	21	certain	certain	ADJ
issue-18	4	22	conditions	condition	NOUN
issue-18	4	23	makes	make	VERB
issue-18	4	24	it	it	PRON
issue-18	4	25	possible	possible	ADJ
issue-18	4	26	to	to	PART
issue-18	4	27	improve	improve	VERB
issue-18	4	28	the	the	DET
issue-18	4	29	situation	situation	NOUN
issue-18	4	30	and	and	CCONJ
issue-18	4	31	to	to	PART
issue-18	4	32	bring	bring	VERB
issue-18	4	33	the	the	DET
issue-18	4	34	agency	agency	NOUN
issue-18	4	35	to	to	ADP
issue-18	4	36	a	a	DET
issue-18	4	37	new	new	ADJ
issue-18	4	38	higher	high	ADJ
issue-18	4	39	level	level	NOUN
issue-18	4	40	as	as	ADV
issue-18	4	41	well	well	ADV
issue-18	4	42	as	as	ADP
issue-18	4	43	to	to	PART
issue-18	4	44	improve	improve	VERB
issue-18	4	45	the	the	DET
issue-18	4	46	efficiency	efficiency	NOUN
issue-18	4	47	of	of	ADP
issue-18	4	48	its	its	PRON
issue-18	4	49	functioning	functioning	NOUN
issue-18	4	50	in	in	ADP
issue-18	4	51	the	the	DET
issue-18	4	52	conditions	condition	NOUN
issue-18	4	53	of	of	ADP
issue-18	4	54	transformational	transformational	ADJ
issue-18	4	55	economy	economy	NOUN
issue-18	4	56	of	of	ADP
issue-18	4	57	ukraine	ukraine	NOUN
issue-18	4	58	.	.	PUNCT
issue-18	5	1	methodology	methodology	NOUN
issue-18	5	2	.	.	PUNCT
issue-18	6	1	monitoring	monitoring	NOUN
issue-18	6	2	of	of	ADP
issue-18	6	3	the	the	DET
issue-18	6	4	marketing	marketing	NOUN
issue-18	6	5	behavior	behavior	NOUN
issue-18	6	6	of	of	ADP
issue-18	6	7	agencies	agency	NOUN
issue-18	6	8	that	that	PRON
issue-18	6	9	promote	promote	VERB
issue-18	6	10	advertising	advertising	NOUN
issue-18	6	11	services	service	NOUN
issue-18	6	12	.	.	PUNCT
issue-18	7	1	the	the	DET
issue-18	7	2	results	result	NOUN
issue-18	7	3	of	of	ADP
issue-18	7	4	monitoring	monitoring	NOUN
issue-18	7	5	and	and	CCONJ
issue-18	7	6	analysis	analysis	NOUN
issue-18	7	7	demonstrated	demonstrate	VERB
issue-18	7	8	that	that	SCONJ
issue-18	7	9	the	the	DET
issue-18	7	10	majority	majority	NOUN
issue-18	7	11	of	of	ADP
issue-18	7	12	agencies	agency	NOUN
issue-18	7	13	have	have	VERB
issue-18	7	14	a	a	DET
issue-18	7	15	disorganized	disorganized	ADJ
issue-18	7	16	approach	approach	NOUN
issue-18	7	17	to	to	ADP
issue-18	7	18	the	the	DET
issue-18	7	19	agency	agency	NOUN
issue-18	7	20	marketing	marketing	NOUN
issue-18	7	21	,	,	PUNCT
issue-18	7	22	which	which	PRON
issue-18	7	23	results	result	VERB
issue-18	7	24	in	in	ADP
issue-18	7	25	sporadic	sporadic	ADJ
issue-18	7	26	activities	activity	NOUN
issue-18	7	27	related	relate	VERB
issue-18	7	28	to	to	ADP
issue-18	7	29	the	the	DET
issue-18	7	30	use	use	NOUN
issue-18	7	31	and	and	CCONJ
issue-18	7	32	organization	organization	NOUN
issue-18	7	33	of	of	ADP
issue-18	7	34	agency	agency	NOUN
issue-18	7	35	marketing	marketing	NOUN
issue-18	7	36	.	.	PUNCT
issue-18	8	1	only	only	ADV
issue-18	8	2	individual	individual	ADJ
issue-18	8	3	agencies	agency	NOUN
issue-18	8	4	begin	begin	VERB
issue-18	8	5	to	to	PART
issue-18	8	6	form	form	VERB
issue-18	8	7	their	their	PRON
issue-18	8	8	own	own	ADJ
issue-18	8	9	marketing	marketing	NOUN
issue-18	8	10	strategy	strategy	NOUN
issue-18	8	11	for	for	ADP
issue-18	8	12	the	the	DET
issue-18	8	13	implementation	implementation	NOUN
issue-18	8	14	of	of	ADP
issue-18	8	15	which	which	PRON
issue-18	8	16	marketing	marketing	NOUN
issue-18	8	17	budgets	budget	NOUN
issue-18	8	18	are	be	AUX
issue-18	8	19	allocated	allocate	VERB
issue-18	8	20	.	.	PUNCT
issue-18	9	1	the	the	DET
issue-18	9	2	main	main	ADJ
issue-18	9	3	marketing	marketing	NOUN
issue-18	9	4	functions	function	NOUN
issue-18	9	5	of	of	ADP
issue-18	9	6	a	a	DET
issue-18	9	7	ukrainian	ukrainian	ADJ
issue-18	9	8	advertising	advertising	NOUN
issue-18	9	9	agency	agency	NOUN
issue-18	9	10	have	have	AUX
issue-18	9	11	been	be	AUX
issue-18	9	12	identified	identify	VERB
issue-18	9	13	.	.	PUNCT
issue-18	10	1	practical	practical	ADJ
issue-18	10	2	value	value	NOUN
issue-18	10	3	.	.	PUNCT
issue-18	11	1	rapid	rapid	ADJ
issue-18	11	2	development	development	NOUN
issue-18	11	3	of	of	ADP
issue-18	11	4	technologies	technology	NOUN
issue-18	11	5	,	,	PUNCT
issue-18	11	6	sophistication	sophistication	NOUN
issue-18	11	7	and	and	CCONJ
issue-18	11	8	increased	increase	VERB
issue-18	11	9	variety	variety	NOUN
issue-18	11	10	of	of	ADP
issue-18	11	11	goods	good	NOUN
issue-18	11	12	and	and	CCONJ
issue-18	11	13	services	service	NOUN
issue-18	11	14	,	,	PUNCT
issue-18	11	15	reduction	reduction	NOUN
issue-18	11	16	of	of	ADP
issue-18	11	17	their	their	PRON
issue-18	11	18	life	life	NOUN
issue-18	11	19	cycle	cycle	NOUN
issue-18	11	20	,	,	PUNCT
issue-18	11	21	higher	high	ADJ
issue-18	11	22	customer	customer	NOUN
issue-18	11	23	demands	demand	VERB
issue-18	11	24	,	,	PUNCT
issue-18	11	25	the	the	DET
issue-18	11	26	growth	growth	NOUN
issue-18	11	27	of	of	ADP
issue-18	11	28	volume	volume	NOUN
issue-18	11	29	and	and	CCONJ
issue-18	11	30	speed	speed	NOUN
issue-18	11	31	of	of	ADP
issue-18	11	32	obtaining	obtain	VERB
issue-18	11	33	information	information	NOUN
issue-18	11	34	,	,	PUNCT
issue-18	11	35	increased	increase	VERB
issue-18	11	36	competition	competition	NOUN
issue-18	11	37	 	 	SPACE
issue-18	11	38	–	–	PUNCT
issue-18	11	39	all	all	DET
issue-18	11	40	these	these	DET
issue-18	11	41	changes	change	NOUN
issue-18	11	42	that	that	PRON
issue-18	11	43	are	be	AUX
issue-18	11	44	taking	take	VERB
issue-18	11	45	place	place	NOUN
issue-18	11	46	in	in	ADP
issue-18	11	47	the	the	DET
issue-18	11	48	external	external	ADJ
issue-18	11	49	environment	environment	NOUN
issue-18	11	50	make	make	VERB
issue-18	11	51	the	the	DET
issue-18	11	52	ukrainian	ukrainian	ADJ
issue-18	11	53	companies	company	NOUN
issue-18	11	54	that	that	PRON
issue-18	11	55	provide	provide	VERB
issue-18	11	56	advertising	advertising	NOUN
issue-18	11	57	services	service	NOUN
issue-18	11	58	search	search	NOUN
issue-18	11	59	for	for	ADP
issue-18	11	60	new	new	ADJ
issue-18	11	61	approaches	approach	NOUN
issue-18	11	62	to	to	PART
issue-18	11	63	ensure	ensure	VERB
issue-18	11	64	better	well	ADJ
issue-18	11	65	adaptation	adaptation	NOUN
issue-18	11	66	to	to	ADP
issue-18	11	67	these	these	DET
issue-18	11	68	conditions	condition	NOUN
issue-18	11	69	.	.	PUNCT
issue-18	12	1	uncertainty	uncertainty	NOUN
issue-18	12	2	,	,	PUNCT
issue-18	12	3	unpredictability	unpredictability	NOUN
issue-18	12	4	and	and	CCONJ
issue-18	12	5	instability	instability	NOUN
issue-18	12	6	of	of	ADP
issue-18	12	7	the	the	DET
issue-18	12	8	external	external	ADJ
issue-18	12	9	environment	environment	NOUN
issue-18	12	10	will	will	AUX
issue-18	12	11	continue	continue	VERB
issue-18	12	12	to	to	PART
issue-18	12	13	grow	grow	VERB
issue-18	12	14	.	.	PUNCT
issue-18	13	1	therefore	therefore	ADV
issue-18	13	2	,	,	PUNCT
issue-18	13	3	the	the	DET
issue-18	13	4	companies	company	NOUN
issue-18	13	5	that	that	PRON
issue-18	13	6	provide	provide	VERB
issue-18	13	7	advertising	advertising	NOUN
issue-18	13	8	services	service	NOUN
issue-18	13	9	need	need	VERB
issue-18	13	10	to	to	PART
issue-18	13	11	constantly	constantly	ADV
issue-18	13	12	adapt	adapt	VERB
issue-18	13	13	not	not	PART
issue-18	13	14	only	only	ADV
issue-18	13	15	to	to	ADP
issue-18	13	16	the	the	DET
issue-18	13	17	existing	exist	VERB
issue-18	13	18	conditions	condition	NOUN
issue-18	13	19	but	but	CCONJ
issue-18	13	20	also	also	ADV
issue-18	13	21	ensure	ensure	VERB
issue-18	13	22	that	that	SCONJ
issue-18	13	23	they	they	PRON
issue-18	13	24	are	be	AUX
issue-18	13	25	able	able	ADJ
issue-18	13	26	to	to	PART
issue-18	13	27	quickly	quickly	ADV
issue-18	13	28	react	react	VERB
issue-18	13	29	in	in	ADP
issue-18	13	30	the	the	DET
issue-18	13	31	future	future	NOUN
issue-18	13	32	.	.	PUNCT
issue-18	14	1	the	the	DET
issue-18	14	2	basic	basic	ADJ
issue-18	14	3	precondition	precondition	NOUN
issue-18	14	4	for	for	ADP
issue-18	14	5	success	success	NOUN
issue-18	14	6	is	be	AUX
issue-18	14	7	stability	stability	NOUN
issue-18	14	8	of	of	ADP
issue-18	14	9	the	the	DET
issue-18	14	10	quality	quality	NOUN
issue-18	14	11	that	that	PRON
issue-18	14	12	is	be	AUX
issue-18	14	13	achieved	achieve	VERB
issue-18	14	14	through	through	ADP
issue-18	14	15	strategic	strategic	ADJ
issue-18	14	16	planning	planning	NOUN
issue-18	14	17	,	,	PUNCT
issue-18	14	18	fine	fine	ADV
issue-18	14	19	-	-	PUNCT
issue-18	14	20	tuned	tune	VERB
issue-18	14	21	search	search	NOUN
issue-18	14	22	system	system	NOUN
issue-18	14	23	,	,	PUNCT
issue-18	14	24	efficient	efficient	ADJ
issue-18	14	25	management	management	NOUN
issue-18	14	26	,	,	PUNCT
issue-18	14	27	which	which	PRON
issue-18	14	28	encourages	encourage	VERB
issue-18	14	29	creation	creation	NOUN
issue-18	14	30	of	of	ADP
issue-18	14	31	a	a	DET
issue-18	14	32	position	position	NOUN
issue-18	14	33	of	of	ADP
issue-18	14	34	quality	quality	NOUN
issue-18	14	35	assurance	assurance	NOUN
issue-18	14	36	director	director	NOUN
issue-18	14	37	or	or	CCONJ
issue-18	14	38	manager	manager	NOUN
issue-18	14	39	,	,	PUNCT
issue-18	14	40	who	who	PRON
issue-18	14	41	would	would	AUX
issue-18	14	42	be	be	AUX
issue-18	14	43	responsible	responsible	ADJ
issue-18	14	44	for	for	ADP
issue-18	14	45	the	the	DET
issue-18	14	46	standards	standard	NOUN
issue-18	14	47	of	of	ADP
issue-18	14	48	client	client	NOUN
issue-18	14	49	service	service	NOUN
issue-18	14	50	quality	quality	NOUN
issue-18	14	51	.	.	PUNCT
issue-18	15	1	according	accord	VERB
issue-18	15	2	to	to	ADP
issue-18	15	3	the	the	DET
issue-18	15	4	monitoring	monitoring	NOUN
issue-18	15	5	results	result	NOUN
issue-18	15	6	,	,	PUNCT
issue-18	15	7	agencies	agency	NOUN
issue-18	15	8	begin	begin	VERB
issue-18	15	9	to	to	PART
issue-18	15	10	form	form	VERB
issue-18	15	11	their	their	PRON
issue-18	15	12	own	own	ADJ
issue-18	15	13	marketing	marketing	NOUN
issue-18	15	14	strategies	strategy	NOUN
issue-18	15	15	,	,	PUNCT
issue-18	15	16	for	for	ADP
issue-18	15	17	the	the	DET
issue-18	15	18	implementation	implementation	NOUN
issue-18	15	19	of	of	ADP
issue-18	15	20	which	which	PRON
issue-18	15	21	marketing	marketing	NOUN
issue-18	15	22	budgets	budget	NOUN
issue-18	15	23	are	be	AUX
issue-18	15	24	allocated	allocate	VERB
issue-18	15	25	,	,	PUNCT
issue-18	15	26	which	which	PRON
issue-18	15	27	will	will	AUX
issue-18	15	28	facilitate	facilitate	VERB
issue-18	15	29	the	the	DET
issue-18	15	30	search	search	NOUN
issue-18	15	31	for	for	ADP
issue-18	15	32	new	new	ADJ
issue-18	15	33	customers	customer	NOUN
issue-18	15	34	.	.	PUNCT
issue-18	16	1	relevance	relevance	NOUN
issue-18	16	2	/	/	SYM
issue-18	16	3	originality	originality	NOUN
issue-18	16	4	.	.	PUNCT
issue-18	17	1	based	base	VERB
issue-18	17	2	on	on	ADP
issue-18	17	3	the	the	DET
issue-18	17	4	received	receive	VERB
issue-18	17	5	data	datum	NOUN
issue-18	17	6	,	,	PUNCT
issue-18	17	7	further	further	ADJ
issue-18	17	8	development	development	NOUN
issue-18	17	9	of	of	ADP
issue-18	17	10	the	the	DET
issue-18	17	11	advertising	advertising	NOUN
issue-18	17	12	market	market	NOUN
issue-18	17	13	may	may	AUX
issue-18	17	14	be	be	AUX
issue-18	17	15	determined	determine	VERB
issue-18	17	16	by	by	ADP
issue-18	17	17	the	the	DET
issue-18	17	18	development	development	NOUN
issue-18	17	19	of	of	ADP
issue-18	17	20	other	other	ADJ
issue-18	17	21	commodity	commodity	NOUN
issue-18	17	22	markets	market	NOUN
issue-18	17	23	,	,	PUNCT
issue-18	17	24	and	and	CCONJ
issue-18	17	25	first	first	ADV
issue-18	17	26	of	of	ADP
issue-18	17	27	all	all	PRON
issue-18	17	28	 	 	SPACE
issue-18	17	29	–	–	PUNCT
issue-18	17	30	by	by	ADP
issue-18	17	31	an	an	DET
issue-18	17	32	increased	increase	VERB
issue-18	17	33	volume	volume	NOUN
issue-18	17	34	of	of	ADP
issue-18	17	35	the	the	DET
issue-18	17	36	consumer	consumer	NOUN
issue-18	17	37	goods	good	NOUN
issue-18	17	38	market	market	NOUN
issue-18	17	39	.	.	PUNCT
issue-18	18	1	key	key	ADJ
issue-18	18	2	words	word	NOUN
issue-18	18	3	:	:	PUNCT
issue-18	18	4	sales	sale	NOUN
issue-18	18	5	volume	volume	NOUN
issue-18	18	6	,	,	PUNCT
issue-18	18	7	management	management	NOUN
issue-18	18	8	of	of	ADP
issue-18	18	9	goods	good	NOUN
issue-18	18	10	,	,	PUNCT
issue-18	18	11	pricing	pricing	NOUN
issue-18	18	12	,	,	PUNCT
issue-18	18	13	marketing	marketing	NOUN
issue-18	18	14	department	department	NOUN
issue-18	18	15	,	,	PUNCT
issue-18	18	16	advertising	advertising	NOUN
issue-18	18	17	services	service	NOUN
issue-18	18	18	,	,	PUNCT
issue-18	18	19	advertising	advertising	NOUN
issue-18	18	20	agency	agency	NOUN
issue-18	18	21	.	.	PUNCT
issue-18	19	1	jel	jel	PROPN
issue-18	19	2	classification	classification	NOUN
issue-18	19	3	:	:	PUNCT
issue-18	19	4	м11	м11	NOUN
issue-18	19	5	,	,	PUNCT
issue-18	19	6	м13	м13	PROPN
issue-18	19	7	,	,	PUNCT
issue-18	19	8	м37	м37	NUM
issue-18	19	9	1	1	NUM
issue-18	19	10	.	.	PUNCT
issue-18	19	11	introduction	introduction	NOUN
issue-18	19	12	in	in	ADP
issue-18	19	13	the	the	DET
issue-18	19	14	course	course	NOUN
issue-18	19	15	of	of	ADP
issue-18	19	16	time	time	NOUN
issue-18	19	17	,	,	PUNCT
issue-18	19	18	the	the	DET
issue-18	19	19	exchange	exchange	NOUN
issue-18	19	20	process	process	NOUN
issue-18	19	21	is	be	AUX
issue-18	19	22	improved	improve	VERB
issue-18	19	23	by	by	ADP
issue-18	19	24	those	those	PRON
issue-18	19	25	involved	involve	VERB
issue-18	19	26	in	in	ADP
issue-18	19	27	it	it	PRON
issue-18	19	28	.	.	PUNCT
issue-18	20	1	in	in	ADP
issue-18	20	2	other	other	ADJ
issue-18	20	3	words	word	NOUN
issue-18	20	4	,	,	PUNCT
issue-18	20	5	a	a	DET
issue-18	20	6	company	company	NOUN
issue-18	20	7	acquires	acquire	VERB
issue-18	20	8	professional	professional	ADJ
issue-18	20	9	skills	skill	NOUN
issue-18	20	10	of	of	ADP
issue-18	20	11	management	management	NOUN
issue-18	20	12	of	of	ADP
issue-18	20	13	its	its	PRON
issue-18	20	14	marketing	marketing	NOUN
issue-18	20	15	.	.	PUNCT
issue-18	21	1	filip	filip	PROPN
issue-18	21	2	kotler	kotler	PROPN
issue-18	21	3	defines	define	VERB
issue-18	21	4	marketing	marketing	NOUN
issue-18	21	5	management	management	NOUN
issue-18	21	6	as	as	ADP
issue-18	21	7	“	"	PUNCT
issue-18	21	8	analysis	analysis	NOUN
issue-18	21	9	,	,	PUNCT
issue-18	21	10	planning	planning	NOUN
issue-18	21	11	,	,	PUNCT
issue-18	21	12	implementation	implementation	NOUN
issue-18	21	13	and	and	CCONJ
issue-18	21	14	monitoring	monitoring	NOUN
issue-18	21	15	of	of	ADP
issue-18	21	16	activities	activity	NOUN
issue-18	21	17	designed	design	VERB
issue-18	21	18	for	for	ADP
issue-18	21	19	establishing	establish	VERB
issue-18	21	20	,	,	PUNCT
issue-18	21	21	strengthening	strengthen	VERB
issue-18	21	22	and	and	CCONJ
issue-18	21	23	maintaining	maintain	VERB
issue-18	21	24	profitable	profitable	ADJ
issue-18	21	25	exchanges	exchange	NOUN
issue-18	21	26	with	with	ADP
issue-18	21	27	target	target	NOUN
issue-18	21	28	buyers	buyer	NOUN
issue-18	21	29	for	for	ADP
issue-18	21	30	achieving	achieve	VERB
issue-18	21	31	certain	certain	ADJ
issue-18	21	32	objectives	objective	NOUN
issue-18	21	33	of	of	ADP
issue-18	21	34	the	the	DET
issue-18	21	35	organization	organization	NOUN
issue-18	21	36	,	,	PUNCT
issue-18	21	37	such	such	ADJ
issue-18	21	38	as	as	ADP
issue-18	21	39	profit	profit	NOUN
issue-18	21	40	,	,	PUNCT
issue-18	21	41	sales	sale	NOUN
issue-18	21	42	growth	growth	NOUN
issue-18	21	43	,	,	PUNCT
issue-18	21	44	increased	increase	VERB
issue-18	21	45	market	market	NOUN
issue-18	21	46	share	share	NOUN
issue-18	21	47	,	,	PUNCT
issue-18	21	48	and	and	CCONJ
issue-18	21	49	so	so	ADV
issue-18	21	50	on	on	ADV
issue-18	21	51	”	"	PUNCT
issue-18	21	52	(	(	PUNCT
issue-18	21	53	kotler	kotler	NOUN
issue-18	21	54	2006	2006	NUM
issue-18	21	55	)	)	PUNCT
issue-18	21	56	.	.	PUNCT
issue-18	22	1	therefore	therefore	ADV
issue-18	22	2	,	,	PUNCT
issue-18	22	3	the	the	DET
issue-18	22	4	essence	essence	NOUN
issue-18	22	5	of	of	ADP
issue-18	22	6	marketing	marketing	NOUN
issue-18	22	7	management	management	NOUN
issue-18	22	8	is	be	AUX
issue-18	22	9	to	to	PART
issue-18	22	10	find	find	VERB
issue-18	22	11	the	the	DET
issue-18	22	12	optimum	optimum	ADJ
issue-18	22	13	number	number	NOUN
issue-18	22	14	of	of	ADP
issue-18	22	15	customers	customer	NOUN
issue-18	22	16	necessary	necessary	ADJ
issue-18	22	17	to	to	PART
issue-18	22	18	sell	sell	VERB
issue-18	22	19	all	all	DET
issue-18	22	20	products	product	NOUN
issue-18	22	21	produced	produce	VERB
issue-18	22	22	by	by	ADP
issue-18	22	23	the	the	DET
issue-18	22	24	company	company	NOUN
issue-18	22	25	at	at	ADP
issue-18	22	26	a	a	DET
issue-18	22	27	certain	certain	ADJ
issue-18	22	28	time	time	NOUN
issue-18	22	29	.	.	PUNCT
issue-18	23	1	the	the	DET
issue-18	23	2	task	task	NOUN
issue-18	23	3	of	of	ADP
issue-18	23	4	marketing	marketing	NOUN
issue-18	23	5	management	management	NOUN
issue-18	23	6	is	be	AUX
issue-18	23	7	“	"	PUNCT
issue-18	23	8	to	to	PART
issue-18	23	9	influence	influence	VERB
issue-18	23	10	the	the	DET
issue-18	23	11	level	level	NOUN
issue-18	23	12	,	,	PUNCT
issue-18	23	13	time	time	NOUN
issue-18	23	14	,	,	PUNCT
issue-18	23	15	and	and	CCONJ
issue-18	23	16	nature	nature	NOUN
issue-18	23	17	of	of	ADP
issue-18	23	18	demand	demand	NOUN
issue-18	23	19	in	in	ADP
issue-18	23	20	such	such	DET
issue-18	23	21	a	a	DET
issue-18	23	22	way	way	NOUN
issue-18	23	23	as	as	SCONJ
issue-18	23	24	to	to	PART
issue-18	23	25	help	help	VERB
issue-18	23	26	the	the	DET
issue-18	23	27	organization	organization	NOUN
issue-18	23	28	to	to	PART
issue-18	23	29	achieve	achieve	VERB
issue-18	23	30	the	the	DET
issue-18	23	31	goals	goal	NOUN
issue-18	23	32	identified	identify	VERB
issue-18	23	33	for	for	ADP
issue-18	23	34	it	it	PRON
issue-18	23	35	”	"	PUNCT
issue-18	23	36	,	,	PUNCT
issue-18	23	37	which	which	PRON
issue-18	23	38	in	in	ADP
issue-18	23	39	other	other	ADJ
issue-18	23	40	words	word	NOUN
issue-18	23	41	means	mean	VERB
issue-18	23	42	“	"	PUNCT
issue-18	23	43	marketing	marketing	NOUN
issue-18	23	44	management	management	NOUN
issue-18	23	45	is	be	AUX
issue-18	23	46	demand	demand	NOUN
issue-18	23	47	management	management	NOUN
issue-18	23	48	”	"	PUNCT
issue-18	23	49	.	.	PUNCT
issue-18	24	1	in	in	ADP
issue-18	24	2	view	view	NOUN
issue-18	24	3	of	of	ADP
issue-18	24	4	this	this	PRON
issue-18	24	5	,	,	PUNCT
issue-18	24	6	marketing	marketing	NOUN
issue-18	24	7	management	management	NOUN
issue-18	24	8	implies	imply	VERB
issue-18	24	9	the	the	DET
issue-18	24	10	study	study	NOUN
issue-18	24	11	of	of	ADP
issue-18	24	12	a	a	DET
issue-18	24	13	desired	desire	VERB
issue-18	24	14	level	level	NOUN
issue-18	24	15	of	of	ADP
issue-18	24	16	demand	demand	NOUN
issue-18	24	17	for	for	ADP
issue-18	24	18	products	product	NOUN
issue-18	24	19	of	of	ADP
issue-18	24	20	a	a	DET
issue-18	24	21	given	give	VERB
issue-18	24	22	company	company	NOUN
issue-18	24	23	;	;	PUNCT
issue-18	24	24	analysis	analysis	NOUN
issue-18	24	25	of	of	ADP
issue-18	24	26	the	the	DET
issue-18	24	27	situation	situation	NOUN
issue-18	24	28	when	when	SCONJ
issue-18	24	29	actual	actual	ADJ
issue-18	24	30	demand	demand	NOUN
issue-18	24	31	is	be	AUX
issue-18	24	32	higher	high	ADJ
issue-18	24	33	than	than	ADP
issue-18	24	34	the	the	DET
issue-18	24	35	desired	desire	VERB
issue-18	24	36	one	one	NUM
issue-18	24	37	,	,	PUNCT
issue-18	24	38	their	their	PRON
issue-18	24	39	correlation	correlation	NOUN
issue-18	24	40	,	,	PUNCT
issue-18	24	41	and	and	CCONJ
issue-18	24	42	the	the	DET
issue-18	24	43	situation	situation	NOUN
issue-18	24	44	when	when	SCONJ
issue-18	24	45	actual	actual	ADJ
issue-18	24	46	demand	demand	NOUN
issue-18	24	47	is	be	AUX
issue-18	24	48	lower	low	ADJ
issue-18	24	49	than	than	ADP
issue-18	24	50	the	the	DET
issue-18	24	51	desired	desire	VERB
issue-18	24	52	one	one	NUM
issue-18	24	53	.	.	PUNCT
issue-18	25	1	corresponding	correspond	VERB
issue-18	25	2	author	author	NOUN
issue-18	25	3	1	1	NUM
issue-18	25	4	department	department	NOUN
issue-18	25	5	of	of	ADP
issue-18	25	6	marketing	marketing	NOUN
issue-18	25	7	and	and	CCONJ
issue-18	25	8	advertising	advertising	NOUN
issue-18	25	9	,	,	PUNCT
issue-18	25	10	national	national	PROPN
issue-18	25	11	academy	academy	PROPN
issue-18	25	12	of	of	ADP
issue-18	25	13	public	public	PROPN
issue-18	25	14	administration	administration	NOUN
issue-18	25	15	under	under	ADP
issue-18	25	16	the	the	DET
issue-18	25	17	president	president	NOUN
issue-18	25	18	of	of	ADP
issue-18	25	19	ukraine	ukraine	PROPN
issue-18	25	20	.	.	PUNCT
issue-18	26	1	e	e	X
issue-18	26	2	-	-	NOUN
issue-18	26	3	mail	mail	NOUN
issue-18	26	4	:	:	PUNCT
issue-18	26	5	kislov.denisv@gmail.com	kislov.denisv@gmail.com	X
issue-18	26	6	2	2	NUM
issue-18	26	7	master	master	NOUN
issue-18	26	8	of	of	ADP
issue-18	26	9	arts	art	NOUN
issue-18	26	10	,	,	PUNCT
issue-18	26	11	atlantic	atlantic	ADJ
issue-18	26	12	group	group	NOUN
issue-18	26	13	.	.	PUNCT
issue-18	27	1	e	e	X
issue-18	27	2	-	-	NOUN
issue-18	27	3	mail	mail	NOUN
issue-18	27	4	:	:	PUNCT
issue-18	27	5	evgenia.gorobey@ukr.net	evgenia.gorobey@ukr.net	PROPN
issue-18	27	6	baltic	baltic	ADJ
issue-18	27	7	journal	journal	NOUN
issue-18	27	8	of	of	ADP
issue-18	27	9	economic	economic	ADJ
issue-18	27	10	studies	study	NOUN
issue-18	27	11	99	99	NUM
issue-18	27	12	vol	vol	NOUN
issue-18	27	13	.	.	PROPN
issue-18	27	14	1	1	NUM
issue-18	27	15	,	,	PUNCT
issue-18	27	16	2015	2015	NUM
issue-18	27	17	the	the	DET
issue-18	27	18	process	process	NOUN
issue-18	27	19	of	of	ADP
issue-18	27	20	marketing	marketing	NOUN
issue-18	27	21	management	management	NOUN
issue-18	27	22	encompasses	encompass	VERB
issue-18	27	23	such	such	ADJ
issue-18	27	24	activities	activity	NOUN
issue-18	27	25	of	of	ADP
issue-18	27	26	a	a	DET
issue-18	27	27	company	company	NOUN
issue-18	27	28	as	as	ADP
issue-18	27	29	organization	organization	NOUN
issue-18	27	30	of	of	ADP
issue-18	27	31	sales	sale	NOUN
issue-18	27	32	and	and	CCONJ
issue-18	27	33	stimulation	stimulation	NOUN
issue-18	27	34	thereof	thereof	ADV
issue-18	27	35	,	,	PUNCT
issue-18	27	36	advertising	advertising	NOUN
issue-18	27	37	campaigns	campaign	NOUN
issue-18	27	38	and	and	CCONJ
issue-18	27	39	marketing	marketing	NOUN
issue-18	27	40	studies	study	NOUN
issue-18	27	41	,	,	PUNCT
issue-18	27	42	goods	good	NOUN
issue-18	27	43	management	management	NOUN
issue-18	27	44	and	and	CCONJ
issue-18	27	45	pricing	pricing	NOUN
issue-18	27	46	.	.	PUNCT
issue-18	28	1	rapid	rapid	ADJ
issue-18	28	2	development	development	NOUN
issue-18	28	3	of	of	ADP
issue-18	28	4	technologies	technology	NOUN
issue-18	28	5	,	,	PUNCT
issue-18	28	6	sophistication	sophistication	NOUN
issue-18	28	7	and	and	CCONJ
issue-18	28	8	increased	increase	VERB
issue-18	28	9	variety	variety	NOUN
issue-18	28	10	of	of	ADP
issue-18	28	11	goods	good	NOUN
issue-18	28	12	and	and	CCONJ
issue-18	28	13	services	service	NOUN
issue-18	28	14	,	,	PUNCT
issue-18	28	15	reduction	reduction	NOUN
issue-18	28	16	of	of	ADP
issue-18	28	17	their	their	PRON
issue-18	28	18	life	life	NOUN
issue-18	28	19	cycle	cycle	NOUN
issue-18	28	20	,	,	PUNCT
issue-18	28	21	higher	high	ADJ
issue-18	28	22	customer	customer	NOUN
issue-18	28	23	demands	demand	VERB
issue-18	28	24	,	,	PUNCT
issue-18	28	25	the	the	DET
issue-18	28	26	growth	growth	NOUN
issue-18	28	27	of	of	ADP
issue-18	28	28	volume	volume	NOUN
issue-18	28	29	and	and	CCONJ
issue-18	28	30	speed	speed	NOUN
issue-18	28	31	of	of	ADP
issue-18	28	32	obtaining	obtain	VERB
issue-18	28	33	information	information	NOUN
issue-18	28	34	,	,	PUNCT
issue-18	28	35	increased	increase	VERB
issue-18	28	36	competition	competition	NOUN
issue-18	28	37	  	  	SPACE
issue-18	28	38	–	–	PUNCT
issue-18	28	39	all	all	DET
issue-18	28	40	these	these	DET
issue-18	28	41	changes	change	NOUN
issue-18	28	42	that	that	PRON
issue-18	28	43	are	be	AUX
issue-18	28	44	taking	take	VERB
issue-18	28	45	place	place	NOUN
issue-18	28	46	in	in	ADP
issue-18	28	47	the	the	DET
issue-18	28	48	external	external	ADJ
issue-18	28	49	environment	environment	NOUN
issue-18	28	50	make	make	VERB
issue-18	28	51	the	the	DET
issue-18	28	52	ukrainian	ukrainian	ADJ
issue-18	28	53	companies	company	NOUN
issue-18	28	54	that	that	PRON
issue-18	28	55	provide	provide	VERB
issue-18	28	56	advertising	advertising	NOUN
issue-18	28	57	services	service	NOUN
issue-18	28	58	search	search	NOUN
issue-18	28	59	for	for	ADP
issue-18	28	60	new	new	ADJ
issue-18	28	61	approaches	approach	NOUN
issue-18	28	62	to	to	PART
issue-18	28	63	ensure	ensure	VERB
issue-18	28	64	better	well	ADJ
issue-18	28	65	adaptation	adaptation	NOUN
issue-18	28	66	to	to	ADP
issue-18	28	67	these	these	DET
issue-18	28	68	conditions	condition	NOUN
issue-18	28	69	.	.	PUNCT
issue-18	29	1	uncertainty	uncertainty	NOUN
issue-18	29	2	,	,	PUNCT
issue-18	29	3	unpredictability	unpredictability	NOUN
issue-18	29	4	and	and	CCONJ
issue-18	29	5	instability	instability	NOUN
issue-18	29	6	of	of	ADP
issue-18	29	7	the	the	DET
issue-18	29	8	external	external	ADJ
issue-18	29	9	environment	environment	NOUN
issue-18	29	10	will	will	AUX
issue-18	29	11	continue	continue	VERB
issue-18	29	12	to	to	PART
issue-18	29	13	grow	grow	VERB
issue-18	29	14	.	.	PUNCT
issue-18	30	1	therefore	therefore	ADV
issue-18	30	2	,	,	PUNCT
issue-18	30	3	the	the	DET
issue-18	30	4	companies	company	NOUN
issue-18	30	5	that	that	PRON
issue-18	30	6	provide	provide	VERB
issue-18	30	7	advertising	advertising	NOUN
issue-18	30	8	services	service	NOUN
issue-18	30	9	need	need	VERB
issue-18	30	10	to	to	PART
issue-18	30	11	constantly	constantly	ADV
issue-18	30	12	adapt	adapt	VERB
issue-18	30	13	not	not	PART
issue-18	30	14	only	only	ADV
issue-18	30	15	to	to	ADP
issue-18	30	16	the	the	DET
issue-18	30	17	existing	exist	VERB
issue-18	30	18	conditions	condition	NOUN
issue-18	30	19	but	but	CCONJ
issue-18	30	20	also	also	ADV
issue-18	30	21	ensure	ensure	VERB
issue-18	30	22	that	that	SCONJ
issue-18	30	23	they	they	PRON
issue-18	30	24	are	be	AUX
issue-18	30	25	able	able	ADJ
issue-18	30	26	to	to	PART
issue-18	30	27	quickly	quickly	ADV
issue-18	30	28	react	react	VERB
issue-18	30	29	in	in	ADP
issue-18	30	30	the	the	DET
issue-18	30	31	long	long	ADJ
issue-18	30	32	-	-	PUNCT
issue-18	30	33	term	term	NOUN
issue-18	30	34	perspective	perspective	NOUN
issue-18	30	35	.	.	PUNCT
issue-18	31	1	in	in	ADP
issue-18	31	2	this	this	DET
issue-18	31	3	situation	situation	NOUN
issue-18	31	4	,	,	PUNCT
issue-18	31	5	the	the	DET
issue-18	31	6	importance	importance	NOUN
issue-18	31	7	of	of	ADP
issue-18	31	8	an	an	DET
issue-18	31	9	efficient	efficient	ADJ
issue-18	31	10	system	system	NOUN
issue-18	31	11	of	of	ADP
issue-18	31	12	marketing	marketing	NOUN
issue-18	31	13	of	of	ADP
issue-18	31	14	a	a	DET
issue-18	31	15	company	company	NOUN
issue-18	31	16	that	that	PRON
issue-18	31	17	provides	provide	VERB
issue-18	31	18	advertising	advertising	NOUN
issue-18	31	19	services	service	NOUN
issue-18	31	20	grows	grow	VERB
issue-18	31	21	.	.	PUNCT
issue-18	32	1	the	the	DET
issue-18	32	2	goal	goal	NOUN
issue-18	32	3	of	of	ADP
issue-18	32	4	this	this	DET
issue-18	32	5	article	article	NOUN
issue-18	32	6	is	be	AUX
issue-18	32	7	to	to	PART
issue-18	32	8	study	study	VERB
issue-18	32	9	the	the	DET
issue-18	32	10	specific	specific	ADJ
issue-18	32	11	features	feature	NOUN
issue-18	32	12	of	of	ADP
issue-18	32	13	a	a	DET
issue-18	32	14	system	system	NOUN
issue-18	32	15	for	for	ADP
issue-18	32	16	managing	manage	VERB
issue-18	32	17	a	a	DET
issue-18	32	18	company	company	NOUN
issue-18	32	19	that	that	PRON
issue-18	32	20	provides	provide	VERB
issue-18	32	21	advertising	advertising	NOUN
issue-18	32	22	services	service	NOUN
issue-18	32	23	.	.	PUNCT
issue-18	33	1	the	the	DET
issue-18	33	2	subject	subject	NOUN
issue-18	33	3	of	of	ADP
issue-18	33	4	the	the	DET
issue-18	33	5	study	study	NOUN
issue-18	33	6	is	be	AUX
issue-18	33	7	the	the	DET
issue-18	33	8	marketing	marketing	NOUN
issue-18	33	9	management	management	NOUN
issue-18	33	10	process	process	NOUN
issue-18	33	11	at	at	ADP
issue-18	33	12	companies	company	NOUN
issue-18	33	13	that	that	PRON
issue-18	33	14	provide	provide	VERB
issue-18	33	15	advertising	advertising	NOUN
issue-18	33	16	services	service	NOUN
issue-18	33	17	.	.	PUNCT
issue-18	34	1	results	result	NOUN
issue-18	34	2	of	of	ADP
issue-18	34	3	the	the	DET
issue-18	34	4	study	study	NOUN
issue-18	34	5	.	.	PUNCT
issue-18	35	1	under	under	ADP
issue-18	35	2	the	the	DET
issue-18	35	3	influence	influence	NOUN
issue-18	35	4	of	of	ADP
issue-18	35	5	social	social	ADJ
issue-18	35	6	or	or	CCONJ
issue-18	35	7	other	other	ADJ
issue-18	35	8	interactions	interaction	NOUN
issue-18	35	9	processes	process	NOUN
issue-18	35	10	are	be	AUX
issue-18	35	11	constantly	constantly	ADV
issue-18	35	12	going	go	VERB
issue-18	35	13	on	on	ADP
issue-18	35	14	in	in	ADP
issue-18	35	15	the	the	DET
issue-18	35	16	market	market	NOUN
issue-18	35	17	that	that	PRON
issue-18	35	18	affect	affect	VERB
issue-18	35	19	companies	company	NOUN
issue-18	35	20	’	’	PART
issue-18	35	21	market	market	NOUN
issue-18	35	22	opportunities	opportunity	NOUN
issue-18	35	23	;	;	PUNCT
issue-18	35	24	these	these	DET
issue-18	35	25	processes	process	NOUN
issue-18	35	26	include	include	VERB
issue-18	35	27	changes	change	NOUN
issue-18	35	28	of	of	ADP
issue-18	35	29	prices	price	NOUN
issue-18	35	30	and	and	CCONJ
issue-18	35	31	rates	rate	NOUN
issue-18	35	32	for	for	ADP
issue-18	35	33	the	the	DET
issue-18	35	34	basic	basic	ADJ
issue-18	35	35	goods	good	NOUN
issue-18	35	36	or	or	CCONJ
issue-18	35	37	services	service	NOUN
issue-18	35	38	,	,	PUNCT
issue-18	35	39	the	the	DET
issue-18	35	40	related	related	ADJ
issue-18	35	41	products	product	NOUN
issue-18	35	42	or	or	CCONJ
issue-18	35	43	services	service	NOUN
issue-18	35	44	,	,	PUNCT
issue-18	35	45	changes	change	NOUN
issue-18	35	46	in	in	ADP
issue-18	35	47	the	the	DET
issue-18	35	48	infrastructure	infrastructure	NOUN
issue-18	35	49	,	,	PUNCT
issue-18	35	50	ethnographic	ethnographic	ADJ
issue-18	35	51	,	,	PUNCT
issue-18	35	52	demographic	demographic	ADJ
issue-18	35	53	,	,	PUNCT
issue-18	35	54	political	political	ADJ
issue-18	35	55	and	and	CCONJ
issue-18	35	56	environmental	environmental	ADJ
issue-18	35	57	changes	change	NOUN
issue-18	35	58	,	,	PUNCT
issue-18	35	59	emergence	emergence	NOUN
issue-18	35	60	of	of	ADP
issue-18	35	61	new	new	ADJ
issue-18	35	62	or	or	CCONJ
issue-18	35	63	elimination	elimination	NOUN
issue-18	35	64	of	of	ADP
issue-18	35	65	old	old	ADJ
issue-18	35	66	economic	economic	ADJ
issue-18	35	67	structures	structure	NOUN
issue-18	35	68	and	and	CCONJ
issue-18	35	69	so	so	ADV
issue-18	35	70	on	on	ADV
issue-18	35	71	.	.	PUNCT
issue-18	36	1	2	2	X
issue-18	36	2	.	.	X
issue-18	36	3	marketing	marketing	NOUN
issue-18	36	4	management	management	NOUN
issue-18	36	5	process	process	NOUN
issue-18	36	6	under	under	ADP
issue-18	36	7	the	the	DET
issue-18	36	8	conditions	condition	NOUN
issue-18	36	9	of	of	ADP
issue-18	36	10	constant	constant	ADJ
issue-18	36	11	dialectic	dialectic	ADJ
issue-18	36	12	transformations	transformation	NOUN
issue-18	36	13	in	in	ADP
issue-18	36	14	the	the	DET
issue-18	36	15	society	society	NOUN
issue-18	36	16	in	in	ADP
issue-18	36	17	general	general	ADJ
issue-18	36	18	and	and	CCONJ
issue-18	36	19	in	in	ADP
issue-18	36	20	the	the	DET
issue-18	36	21	market	market	NOUN
issue-18	36	22	in	in	ADP
issue-18	36	23	particular	particular	ADJ
issue-18	36	24	,	,	PUNCT
issue-18	36	25	any	any	DET
issue-18	36	26	company	company	NOUN
issue-18	36	27	that	that	PRON
issue-18	36	28	wishes	wish	VERB
issue-18	36	29	to	to	PART
issue-18	36	30	have	have	VERB
issue-18	36	31	adequate	adequate	ADJ
issue-18	36	32	demand	demand	NOUN
issue-18	36	33	for	for	ADP
issue-18	36	34	its	its	PRON
issue-18	36	35	products	product	NOUN
issue-18	36	36	needs	need	VERB
issue-18	36	37	to	to	PART
issue-18	36	38	know	know	VERB
issue-18	36	39	what	what	PRON
issue-18	36	40	the	the	DET
issue-18	36	41	society	society	NOUN
issue-18	36	42	or	or	CCONJ
issue-18	36	43	a	a	DET
issue-18	36	44	certain	certain	ADJ
issue-18	36	45	part	part	NOUN
issue-18	36	46	thereof	thereof	ADV
issue-18	36	47	really	really	ADV
issue-18	36	48	needs	need	VERB
issue-18	36	49	,	,	PUNCT
issue-18	36	50	and	and	CCONJ
issue-18	36	51	in	in	ADP
issue-18	36	52	what	what	DET
issue-18	36	53	quantity	quantity	NOUN
issue-18	36	54	,	,	PUNCT
issue-18	36	55	in	in	ADP
issue-18	36	56	a	a	DET
issue-18	36	57	given	give	VERB
issue-18	36	58	place	place	NOUN
issue-18	36	59	and	and	CCONJ
issue-18	36	60	at	at	ADP
issue-18	36	61	a	a	DET
issue-18	36	62	given	give	VERB
issue-18	36	63	time	time	NOUN
issue-18	36	64	.	.	PUNCT
issue-18	37	1	to	to	PART
issue-18	37	2	receive	receive	VERB
issue-18	37	3	such	such	ADJ
issue-18	37	4	knowledge	knowledge	NOUN
issue-18	37	5	,	,	PUNCT
issue-18	37	6	it	it	PRON
issue-18	37	7	has	have	VERB
issue-18	37	8	to	to	PART
issue-18	37	9	compare	compare	VERB
issue-18	37	10	its	its	PRON
issue-18	37	11	goals	goal	NOUN
issue-18	37	12	against	against	ADP
issue-18	37	13	the	the	DET
issue-18	37	14	market	market	NOUN
issue-18	37	15	demands	demand	NOUN
issue-18	37	16	on	on	ADP
issue-18	37	17	a	a	DET
issue-18	37	18	regular	regular	ADJ
issue-18	37	19	basis	basis	NOUN
issue-18	37	20	,	,	PUNCT
issue-18	37	21	and	and	CCONJ
issue-18	37	22	revise	revise	VERB
issue-18	37	23	when	when	SCONJ
issue-18	37	24	necessary	necessary	ADJ
issue-18	37	25	its	its	PRON
issue-18	37	26	strategic	strategic	ADJ
issue-18	37	27	or	or	CCONJ
issue-18	37	28	tactical	tactical	ADJ
issue-18	37	29	positions	position	NOUN
issue-18	37	30	,	,	PUNCT
issue-18	37	31	develop	develop	VERB
issue-18	37	32	operative	operative	ADJ
issue-18	37	33	steps	step	NOUN
issue-18	37	34	,	,	PUNCT
issue-18	37	35	that	that	ADV
issue-18	37	36	is	is	ADV
issue-18	37	37	,	,	PUNCT
issue-18	37	38	exercise	exercise	VERB
issue-18	37	39	marketing	marketing	NOUN
issue-18	37	40	management	management	NOUN
issue-18	37	41	.	.	PUNCT
issue-18	38	1	schematically	schematically	NOUN
issue-18	38	2	,	,	PUNCT
issue-18	38	3	the	the	DET
issue-18	38	4	marketing	marketing	NOUN
issue-18	38	5	management	management	NOUN
issue-18	38	6	process	process	NOUN
issue-18	38	7	looks	look	VERB
issue-18	38	8	as	as	SCONJ
issue-18	38	9	follows	follow	VERB
issue-18	38	10	:	:	PUNCT
issue-18	38	11	analysis	analysis	NOUN
issue-18	38	12	of	of	ADP
issue-18	38	13	market	market	NOUN
issue-18	38	14	opportunities	opportunity	NOUN
issue-18	38	15	selection	selection	NOUN
issue-18	38	16	of	of	ADP
issue-18	38	17	target	target	NOUN
issue-18	38	18	markets	market	NOUN
issue-18	38	19	development	development	NOUN
issue-18	38	20	of	of	ADP
issue-18	38	21	marketing	marketing	NOUN
issue-18	38	22	complex	complex	ADJ
issue-18	38	23	implementation	implementation	NOUN
issue-18	38	24	of	of	ADP
issue-18	38	25	marketing	marketing	NOUN
issue-18	38	26	measures	measure	NOUN
issue-18	38	27	fig	fig	NOUN
issue-18	38	28	.	.	PUNCT
issue-18	39	1	1	1	X
issue-18	39	2	.	.	X
issue-18	39	3	marketing	marketing	NOUN
issue-18	39	4	management	management	NOUN
issue-18	39	5	process	process	NOUN
issue-18	39	6	(	(	PUNCT
issue-18	39	7	ortins’ka	ortins’ka	ADJ
issue-18	39	8	,	,	PUNCT
issue-18	39	9	dubovik	dubovik	ADJ
issue-18	39	10	t.	t.	PROPN
issue-18	39	11	&	&	CCONJ
issue-18	39	12	dubovik	dubovik	PROPN
issue-18	39	13	o.2003	o.2003	NOUN
issue-18	39	14	)	)	PUNCT
issue-18	39	15	let	let	VERB
issue-18	39	16	us	we	PRON
issue-18	39	17	look	look	VERB
issue-18	39	18	at	at	ADP
issue-18	39	19	the	the	DET
issue-18	39	20	main	main	ADJ
issue-18	39	21	functions	function	NOUN
issue-18	39	22	and	and	CCONJ
issue-18	39	23	criteria	criterion	NOUN
issue-18	39	24	for	for	ADP
issue-18	39	25	evaluating	evaluate	VERB
issue-18	39	26	the	the	DET
issue-18	39	27	work	work	NOUN
issue-18	39	28	of	of	ADP
issue-18	39	29	marketing	marketing	NOUN
issue-18	39	30	unit	unit	NOUN
issue-18	39	31	employees	employee	NOUN
issue-18	39	32	(	(	PUNCT
issue-18	39	33	table	table	NOUN
issue-18	39	34	 	 	SPACE
issue-18	39	35	1	1	NUM
issue-18	39	36	)	)	PUNCT
issue-18	39	37	.	.	PUNCT
issue-18	40	1	3	3	X
issue-18	40	2	.	.	NOUN
issue-18	40	3	essays	essay	NOUN
issue-18	40	4	advertising	advertising	NOUN
issue-18	40	5	business	business	NOUN
issue-18	40	6	in	in	ADP
issue-18	40	7	ukraine	ukraine	PROPN
issue-18	40	8	development	development	NOUN
issue-18	40	9	of	of	ADP
issue-18	40	10	advertising	advertising	NOUN
issue-18	40	11	business	business	NOUN
issue-18	40	12	in	in	ADP
issue-18	40	13	ukraine	ukraine	NOUN
issue-18	40	14	as	as	ADP
issue-18	40	15	an	an	DET
issue-18	40	16	independent	independent	ADJ
issue-18	40	17	branch	branch	NOUN
issue-18	40	18	largely	largely	ADV
issue-18	40	19	depends	depend	VERB
issue-18	40	20	on	on	ADP
issue-18	40	21	the	the	DET
issue-18	40	22	level	level	NOUN
issue-18	40	23	of	of	ADP
issue-18	40	24	organization	organization	NOUN
issue-18	40	25	of	of	ADP
issue-18	40	26	the	the	DET
issue-18	40	27	current	current	ADJ
issue-18	40	28	advertising	advertising	NOUN
issue-18	40	29	services	service	NOUN
issue-18	40	30	in	in	ADP
issue-18	40	31	the	the	DET
issue-18	40	32	ukrainian	ukrainian	ADJ
issue-18	40	33	market	market	NOUN
issue-18	40	34	and	and	CCONJ
issue-18	40	35	on	on	ADP
issue-18	40	36	the	the	DET
issue-18	40	37	advertising	advertising	NOUN
issue-18	40	38	forms	form	NOUN
issue-18	40	39	selected	select	VERB
issue-18	40	40	by	by	ADP
issue-18	40	41	advertising	advertising	NOUN
issue-18	40	42	agencies	agency	NOUN
issue-18	40	43	.	.	PUNCT
issue-18	41	1	under	under	ADP
issue-18	41	2	the	the	DET
issue-18	41	3	current	current	ADJ
issue-18	41	4	conditions	condition	NOUN
issue-18	41	5	,	,	PUNCT
issue-18	41	6	advertising	advertising	NOUN
issue-18	41	7	business	business	NOUN
issue-18	41	8	is	be	AUX
issue-18	41	9	one	one	NUM
issue-18	41	10	of	of	ADP
issue-18	41	11	the	the	DET
issue-18	41	12	branches	branch	NOUN
issue-18	41	13	of	of	ADP
issue-18	41	14	economy	economy	NOUN
issue-18	41	15	that	that	PRON
issue-18	41	16	combines	combine	VERB
issue-18	41	17	tens	ten	NOUN
issue-18	41	18	of	of	ADP
issue-18	41	19	thousands	thousand	NOUN
issue-18	41	20	of	of	ADP
issue-18	41	21	different	different	ADJ
issue-18	41	22	economic	economic	ADJ
issue-18	41	23	actors	actor	NOUN
issue-18	41	24	.	.	PUNCT
issue-18	42	1	the	the	DET
issue-18	42	2	efficiency	efficiency	NOUN
issue-18	42	3	of	of	ADP
issue-18	42	4	functioning	function	VERB
issue-18	42	5	of	of	ADP
issue-18	42	6	the	the	DET
issue-18	42	7	ukrainian	ukrainian	ADJ
issue-18	42	8	economy	economy	NOUN
issue-18	42	9	as	as	ADP
issue-18	42	10	a	a	DET
issue-18	42	11	whole	whole	NOUN
issue-18	42	12	depends	depend	VERB
issue-18	42	13	to	to	ADP
issue-18	42	14	a	a	DET
issue-18	42	15	large	large	ADJ
issue-18	42	16	extent	extent	NOUN
issue-18	42	17	on	on	ADP
issue-18	42	18	how	how	SCONJ
issue-18	42	19	efficiently	efficiently	ADV
issue-18	42	20	this	this	DET
issue-18	42	21	system	system	NOUN
issue-18	42	22	will	will	AUX
issue-18	42	23	work	work	VERB
issue-18	42	24	(	(	PUNCT
issue-18	42	25	cherevko	cherevko	NOUN
issue-18	42	26	,	,	PUNCT
issue-18	42	27	2004	2004	NUM
issue-18	42	28	)	)	PUNCT
issue-18	42	29	.	.	PUNCT
issue-18	43	1	the	the	DET
issue-18	43	2	post	post	ADJ
issue-18	43	3	-	-	ADJ
issue-18	43	4	industrial	industrial	ADJ
issue-18	43	5	epoch	epoch	NOUN
issue-18	43	6	that	that	PRON
issue-18	43	7	was	be	AUX
issue-18	43	8	marked	mark	VERB
issue-18	43	9	by	by	ADP
issue-18	43	10	numerous	numerous	ADJ
issue-18	43	11	economic	economic	ADJ
issue-18	43	12	,	,	PUNCT
issue-18	43	13	social	social	ADJ
issue-18	43	14	and	and	CCONJ
issue-18	43	15	technological	technological	ADJ
issue-18	43	16	transformations	transformation	NOUN
issue-18	43	17	gave	give	VERB
issue-18	43	18	us	we	PRON
issue-18	43	19	grounds	ground	NOUN
issue-18	43	20	to	to	PART
issue-18	43	21	announce	announce	VERB
issue-18	43	22	as	as	ADP
issue-18	43	23	a	a	DET
issue-18	43	24	strategic	strategic	ADJ
issue-18	43	25	production	production	NOUN
issue-18	43	26	factor	factor	NOUN
issue-18	43	27	table	table	NOUN
issue-18	43	28	1	1	NUM
issue-18	43	29	functions	function	NOUN
issue-18	43	30	and	and	CCONJ
issue-18	43	31	criteria	criterion	NOUN
issue-18	43	32	for	for	ADP
issue-18	43	33	evaluating	evaluate	VERB
issue-18	43	34	the	the	DET
issue-18	43	35	work	work	NOUN
issue-18	43	36	of	of	ADP
issue-18	43	37	marketing	marketing	NOUN
issue-18	43	38	unit	unit	NOUN
issue-18	43	39	employees	employee	NOUN
issue-18	43	40	(	(	PUNCT
issue-18	43	41	cherevko	cherevko	NOUN
issue-18	43	42	2004	2004	NUM
issue-18	43	43	)	)	PUNCT
issue-18	43	44	position	position	NOUN
issue-18	43	45	functions	function	NOUN
issue-18	43	46	evaluation	evaluation	NOUN
issue-18	43	47	criteria	criterion	NOUN
issue-18	43	48	head	head	NOUN
issue-18	43	49	of	of	ADP
issue-18	43	50	unit	unit	NOUN
issue-18	43	51	development	development	NOUN
issue-18	43	52	of	of	ADP
issue-18	43	53	a	a	DET
issue-18	43	54	marketing	marketing	NOUN
issue-18	43	55	strategy	strategy	NOUN
issue-18	43	56	;	;	PUNCT
issue-18	43	57	coordination	coordination	NOUN
issue-18	43	58	of	of	ADP
issue-18	43	59	marketing	marketing	NOUN
issue-18	43	60	programs	program	NOUN
issue-18	43	61	;	;	PUNCT
issue-18	43	62	control	control	NOUN
issue-18	43	63	of	of	ADP
issue-18	43	64	achievement	achievement	NOUN
issue-18	43	65	of	of	ADP
issue-18	43	66	marketing	marketing	NOUN
issue-18	43	67	plans	plan	NOUN
issue-18	43	68	and	and	CCONJ
issue-18	43	69	implementation	implementation	NOUN
issue-18	43	70	of	of	ADP
issue-18	43	71	strategies	strategy	NOUN
issue-18	43	72	improved	improve	VERB
issue-18	43	73	marketing	marketing	NOUN
issue-18	43	74	strategies	strategy	NOUN
issue-18	43	75	;	;	PUNCT
issue-18	43	76	increased	increase	VERB
issue-18	43	77	competitive	competitive	ADJ
issue-18	43	78	power	power	NOUN
issue-18	43	79	and	and	CCONJ
issue-18	43	80	weight	weight	NOUN
issue-18	43	81	of	of	ADP
issue-18	43	82	the	the	DET
issue-18	43	83	company	company	NOUN
issue-18	43	84	product	product	NOUN
issue-18	43	85	manager	manager	NOUN
issue-18	43	86	development	development	NOUN
issue-18	43	87	of	of	ADP
issue-18	43	88	production	production	NOUN
issue-18	43	89	and	and	CCONJ
issue-18	43	90	pricing	pricing	NOUN
issue-18	43	91	strategy	strategy	NOUN
issue-18	43	92	;	;	PUNCT
issue-18	43	93	identification	identification	NOUN
issue-18	43	94	of	of	ADP
issue-18	43	95	the	the	DET
issue-18	43	96	product	product	NOUN
issue-18	43	97	range	range	NOUN
issue-18	43	98	.	.	PUNCT
issue-18	44	1	introduction	introduction	NOUN
issue-18	44	2	of	of	ADP
issue-18	44	3	new	new	ADJ
issue-18	44	4	products	product	NOUN
issue-18	44	5	.	.	PUNCT
issue-18	45	1	development	development	NOUN
issue-18	45	2	of	of	ADP
issue-18	45	3	distribution	distribution	NOUN
issue-18	45	4	network	network	NOUN
issue-18	45	5	increased	increase	VERB
issue-18	45	6	incomes	income	NOUN
issue-18	45	7	from	from	ADP
issue-18	45	8	products	product	NOUN
issue-18	45	9	;	;	PUNCT
issue-18	45	10	higher	high	ADJ
issue-18	45	11	share	share	NOUN
issue-18	45	12	of	of	ADP
issue-18	45	13	new	new	ADJ
issue-18	45	14	products	product	NOUN
issue-18	45	15	in	in	ADP
issue-18	45	16	stock	stock	NOUN
issue-18	45	17	marketing	marketing	NOUN
issue-18	45	18	planning	planning	NOUN
issue-18	45	19	specialist	specialist	ADJ
issue-18	45	20	situational	situational	ADJ
issue-18	45	21	analysis	analysis	NOUN
issue-18	45	22	;	;	PUNCT
issue-18	45	23	identification	identification	NOUN
issue-18	45	24	of	of	ADP
issue-18	45	25	marketing	marketing	NOUN
issue-18	45	26	goals	goal	NOUN
issue-18	45	27	,	,	PUNCT
issue-18	45	28	development	development	NOUN
issue-18	45	29	of	of	ADP
issue-18	45	30	an	an	DET
issue-18	45	31	action	action	NOUN
issue-18	45	32	plan	plan	NOUN
issue-18	45	33	;	;	PUNCT
issue-18	45	34	study	study	NOUN
issue-18	45	35	plan	plan	NOUN
issue-18	45	36	;	;	PUNCT
issue-18	45	37	monitoring	monitoring	NOUN
issue-18	45	38	of	of	ADP
issue-18	45	39	implementation	implementation	NOUN
issue-18	45	40	of	of	ADP
issue-18	45	41	the	the	DET
issue-18	45	42	plan	plan	NOUN
issue-18	45	43	achieved	achieve	VERB
issue-18	45	44	goal	goal	NOUN
issue-18	45	45	of	of	ADP
issue-18	45	46	the	the	DET
issue-18	45	47	plan	plan	NOUN
issue-18	45	48	,	,	PUNCT
issue-18	45	49	improved	improve	VERB
issue-18	45	50	competitive	competitive	ADJ
issue-18	45	51	positions	position	NOUN
issue-18	45	52	of	of	ADP
issue-18	45	53	the	the	DET
issue-18	45	54	company	company	NOUN
issue-18	45	55	advertising	advertising	NOUN
issue-18	45	56	and	and	CCONJ
issue-18	45	57	public	public	ADJ
issue-18	45	58	relations	relation	NOUN
issue-18	46	1	specialist	specialist	NOUN
issue-18	46	2	development	development	NOUN
issue-18	46	3	of	of	ADP
issue-18	46	4	the	the	DET
issue-18	46	5	promotion	promotion	NOUN
issue-18	46	6	complex	complex	ADJ
issue-18	46	7	strategy	strategy	NOUN
issue-18	46	8	;	;	PUNCT
issue-18	46	9	organization	organization	NOUN
issue-18	46	10	of	of	ADP
issue-18	46	11	advertising	advertising	NOUN
issue-18	46	12	campaigns	campaign	NOUN
issue-18	46	13	;	;	PUNCT
issue-18	46	14	organization	organization	NOUN
issue-18	46	15	of	of	ADP
issue-18	46	16	public	public	ADJ
issue-18	46	17	relations	relation	NOUN
issue-18	46	18	increased	increase	VERB
issue-18	46	19	buyers	buyer	NOUN
issue-18	46	20	’	'	PUNCT
issue-18	46	21	awareness	awareness	NOUN
issue-18	46	22	;	;	PUNCT
issue-18	46	23	involvement	involvement	NOUN
issue-18	46	24	of	of	ADP
issue-18	46	25	new	new	ADJ
issue-18	46	26	buyers	buyer	NOUN
issue-18	46	27	;	;	PUNCT
issue-18	46	28	improved	improved	ADJ
issue-18	46	29	image	image	NOUN
issue-18	46	30	of	of	ADP
issue-18	46	31	the	the	DET
issue-18	46	32	company	company	NOUN
issue-18	46	33	;	;	PUNCT
issue-18	46	34	increased	increase	VERB
issue-18	46	35	efficiency	efficiency	NOUN
issue-18	46	36	of	of	ADP
issue-18	46	37	promotion	promotion	NOUN
issue-18	46	38	measures	measure	NOUN
issue-18	46	39	specialist	specialist	NOUN
issue-18	46	40	for	for	ADP
issue-18	46	41	marketing	marketing	NOUN
issue-18	46	42	research	research	NOUN
issue-18	46	43	and	and	CCONJ
issue-18	46	44	information	information	NOUN
issue-18	46	45	support	support	NOUN
issue-18	46	46	of	of	ADP
issue-18	46	47	marketing	marketing	NOUN
issue-18	46	48	activities	activity	NOUN
issue-18	46	49	research	research	NOUN
issue-18	46	50	of	of	ADP
issue-18	46	51	product	product	NOUN
issue-18	46	52	consumers	consumer	NOUN
issue-18	46	53	;	;	PUNCT
issue-18	46	54	monitoring	monitoring	NOUN
issue-18	46	55	of	of	ADP
issue-18	46	56	competitors	competitor	NOUN
issue-18	46	57	;	;	PUNCT
issue-18	46	58	strategic	strategic	ADJ
issue-18	46	59	analysis	analysis	NOUN
issue-18	46	60	of	of	ADP
issue-18	46	61	work	work	NOUN
issue-18	46	62	conditions	condition	NOUN
issue-18	46	63	;	;	PUNCT
issue-18	46	64	information	information	NOUN
issue-18	46	65	support	support	NOUN
issue-18	46	66	of	of	ADP
issue-18	46	67	marketing	marketing	NOUN
issue-18	46	68	decisions	decision	NOUN
issue-18	46	69	availability	availability	NOUN
issue-18	46	70	of	of	ADP
issue-18	46	71	a	a	DET
issue-18	46	72	systematically	systematically	ADV
issue-18	46	73	updated	update	VERB
issue-18	46	74	database	database	NOUN
issue-18	46	75	;	;	PUNCT
issue-18	46	76	support	support	NOUN
issue-18	46	77	of	of	ADP
issue-18	46	78	the	the	DET
issue-18	46	79	information	information	NOUN
issue-18	46	80	needs	need	NOUN
issue-18	46	81	of	of	ADP
issue-18	46	82	heads	head	NOUN
issue-18	46	83	and	and	CCONJ
issue-18	46	84	specialists	specialist	NOUN
issue-18	46	85	on	on	ADP
issue-18	46	86	individual	individual	ADJ
issue-18	46	87	marketing	marketing	NOUN
issue-18	46	88	functions	function	NOUN
issue-18	46	89	baltic	baltic	ADJ
issue-18	46	90	journal	journal	PROPN
issue-18	46	91	of	of	ADP
issue-18	46	92	economic	economic	ADJ
issue-18	46	93	studies	study	NOUN
issue-18	46	94	100	100	NUM
issue-18	46	95	vol	vol	NOUN
issue-18	46	96	.	.	PROPN
issue-18	47	1	1	1	NUM
issue-18	47	2	,	,	PUNCT
issue-18	47	3	2015	2015	NUM
issue-18	47	4	the	the	DET
issue-18	47	5	knowledge	knowledge	NOUN
issue-18	47	6	obtained	obtain	VERB
issue-18	47	7	as	as	ADP
issue-18	47	8	a	a	DET
issue-18	47	9	result	result	NOUN
issue-18	47	10	of	of	ADP
issue-18	47	11	intellectual	intellectual	ADJ
issue-18	47	12	activities	activity	NOUN
issue-18	47	13	.	.	PUNCT
issue-18	48	1	employees	employee	NOUN
issue-18	48	2	who	who	PRON
issue-18	48	3	have	have	VERB
issue-18	48	4	social	social	ADJ
issue-18	48	5	knowledge	knowledge	NOUN
issue-18	48	6	and	and	CCONJ
issue-18	48	7	intellect	intellect	NOUN
issue-18	48	8	are	be	AUX
issue-18	48	9	the	the	DET
issue-18	48	10	most	most	ADV
issue-18	48	11	important	important	ADJ
issue-18	48	12	competitive	competitive	ADJ
issue-18	48	13	advantage	advantage	NOUN
issue-18	48	14	of	of	ADP
issue-18	48	15	any	any	DET
issue-18	48	16	company	company	NOUN
issue-18	48	17	,	,	PUNCT
issue-18	48	18	but	but	CCONJ
issue-18	48	19	it	it	PRON
issue-18	48	20	is	be	AUX
issue-18	48	21	especially	especially	ADV
issue-18	48	22	relevant	relevant	ADJ
issue-18	48	23	in	in	ADP
issue-18	48	24	a	a	DET
issue-18	48	25	company	company	NOUN
issue-18	48	26	that	that	PRON
issue-18	48	27	provides	provide	VERB
issue-18	48	28	advertising	advertising	NOUN
issue-18	48	29	services	service	NOUN
issue-18	48	30	.	.	PUNCT
issue-18	49	1	it	it	PRON
issue-18	49	2	is	be	AUX
issue-18	49	3	beyond	beyond	ADP
issue-18	49	4	any	any	DET
issue-18	49	5	doubt	doubt	NOUN
issue-18	49	6	that	that	SCONJ
issue-18	49	7	the	the	DET
issue-18	49	8	uniqueness	uniqueness	NOUN
issue-18	49	9	of	of	ADP
issue-18	49	10	advertising	advertising	NOUN
issue-18	49	11	business	business	NOUN
issue-18	49	12	is	be	AUX
issue-18	49	13	in	in	ADP
issue-18	49	14	the	the	DET
issue-18	49	15	fact	fact	NOUN
issue-18	49	16	that	that	SCONJ
issue-18	49	17	its	its	PRON
issue-18	49	18	most	most	ADV
issue-18	49	19	important	important	ADJ
issue-18	49	20	resource	resource	NOUN
issue-18	49	21	is	be	AUX
issue-18	49	22	people	people	NOUN
issue-18	49	23	,	,	PUNCT
issue-18	49	24	and	and	CCONJ
issue-18	49	25	it	it	PRON
issue-18	49	26	is	be	AUX
issue-18	49	27	people	people	NOUN
issue-18	49	28	that	that	PRON
issue-18	49	29	determine	determine	VERB
issue-18	49	30	the	the	DET
issue-18	49	31	marketing	marketing	NOUN
issue-18	49	32	policy	policy	NOUN
issue-18	49	33	of	of	ADP
issue-18	49	34	the	the	DET
issue-18	49	35	advertising	advertising	NOUN
issue-18	49	36	agency	agency	NOUN
issue-18	49	37	(	(	PUNCT
issue-18	49	38	mel’nikovich	mel’nikovich	NOUN
issue-18	49	39	,	,	PUNCT
issue-18	49	40	2009b	2009b	NUM
issue-18	49	41	)	)	PUNCT
issue-18	49	42	.	.	PUNCT
issue-18	50	1	with	with	ADP
issue-18	50	2	ukraine	ukraine	PROPN
issue-18	50	3	’s	’s	PART
issue-18	50	4	access	access	NOUN
issue-18	50	5	to	to	ADP
issue-18	50	6	new	new	ADJ
issue-18	50	7	market	market	NOUN
issue-18	50	8	relations	relation	NOUN
issue-18	50	9	,	,	PUNCT
issue-18	50	10	new	new	ADJ
issue-18	50	11	requirements	requirement	NOUN
issue-18	50	12	for	for	ADP
issue-18	50	13	advertising	advertising	NOUN
issue-18	50	14	and	and	CCONJ
issue-18	50	15	its	its	PRON
issue-18	50	16	creation	creation	NOUN
issue-18	50	17	as	as	ADP
issue-18	50	18	a	a	DET
issue-18	50	19	process	process	NOUN
issue-18	50	20	emerged	emerge	VERB
issue-18	50	21	.	.	PUNCT
issue-18	51	1	this	this	PRON
issue-18	51	2	marked	mark	VERB
issue-18	51	3	the	the	DET
issue-18	51	4	beginning	beginning	NOUN
issue-18	51	5	of	of	ADP
issue-18	51	6	new	new	ADJ
issue-18	51	7	development	development	NOUN
issue-18	51	8	of	of	ADP
issue-18	51	9	advertising	advertising	NOUN
issue-18	51	10	agencies	agency	NOUN
issue-18	51	11	as	as	ADP
issue-18	51	12	a	a	DET
issue-18	51	13	new	new	ADJ
issue-18	51	14	type	type	NOUN
issue-18	51	15	of	of	ADP
issue-18	51	16	economic	economic	ADJ
issue-18	51	17	entities	entity	NOUN
issue-18	51	18	.	.	PUNCT
issue-18	52	1	table	table	NOUN
issue-18	52	2	2	2	NUM
issue-18	52	3	correlation	correlation	NOUN
issue-18	52	4	of	of	ADP
issue-18	52	5	changes	change	NOUN
issue-18	52	6	of	of	ADP
issue-18	52	7	consumer	consumer	NOUN
issue-18	52	8	demand	demand	NOUN
issue-18	52	9	and	and	CCONJ
issue-18	52	10	company	company	NOUN
issue-18	52	11	strategy	strategy	NOUN
issue-18	52	12	(	(	PUNCT
issue-18	52	13	kotler	kotler	NOUN
issue-18	52	14	,	,	PUNCT
issue-18	52	15	2006	2006	NUM
issue-18	52	16	)	)	PUNCT
issue-18	52	17	dynamics	dynamic	NOUN
issue-18	52	18	of	of	ADP
issue-18	52	19	consumer	consumer	NOUN
issue-18	52	20	demand	demand	NOUN
issue-18	52	21	motivation	motivation	NOUN
issue-18	52	22	marketing	marketing	NOUN
issue-18	52	23	strategy	strategy	NOUN
issue-18	52	24	changes	change	VERB
issue-18	52	25	a	a	DET
issue-18	52	26	consumer	consumer	NOUN
issue-18	52	27	gives	give	VERB
issue-18	52	28	preference	preference	NOUN
issue-18	52	29	management	management	NOUN
issue-18	52	30	of	of	ADP
issue-18	52	31	product	product	NOUN
issue-18	52	32	improvement	improvement	NOUN
issue-18	52	33	increase	increase	NOUN
issue-18	52	34	in	in	ADP
issue-18	52	35	the	the	DET
issue-18	52	36	diversity	diversity	NOUN
issue-18	52	37	of	of	ADP
issue-18	52	38	new	new	ADJ
issue-18	52	39	forms	form	NOUN
issue-18	52	40	of	of	ADP
issue-18	52	41	service	service	NOUN
issue-18	52	42	provision	provision	NOUN
issue-18	52	43	great	great	ADJ
issue-18	52	44	profit	profit	NOUN
issue-18	52	45	can	can	AUX
issue-18	52	46	be	be	AUX
issue-18	52	47	made	make	VERB
issue-18	52	48	from	from	ADP
issue-18	52	49	products	product	NOUN
issue-18	52	50	manufacturing	manufacturing	NOUN
issue-18	52	51	management	management	NOUN
issue-18	52	52	of	of	ADP
issue-18	52	53	marketing	marketing	NOUN
issue-18	52	54	and	and	CCONJ
issue-18	52	55	distribution	distribution	NOUN
issue-18	52	56	network	network	NOUN
issue-18	52	57	bigger	big	ADJ
issue-18	52	58	networks	network	NOUN
issue-18	52	59	are	be	AUX
issue-18	52	60	opened	open	VERB
issue-18	52	61	and	and	CCONJ
issue-18	52	62	sales	sale	NOUN
issue-18	52	63	network	network	NOUN
issue-18	52	64	is	be	AUX
issue-18	52	65	expanded	expand	VERB
issue-18	52	66	sharp	sharp	ADJ
issue-18	52	67	increase	increase	NOUN
issue-18	52	68	in	in	ADP
issue-18	52	69	the	the	DET
issue-18	52	70	share	share	NOUN
issue-18	52	71	of	of	ADP
issue-18	52	72	consumers	consumer	NOUN
issue-18	52	73	’	'	PUNCT
issue-18	52	74	spending	spending	NOUN
issue-18	52	75	on	on	ADP
issue-18	52	76	non	non	ADJ
issue-18	52	77	-	-	ADJ
issue-18	52	78	food	food	ADJ
issue-18	52	79	products	product	NOUN
issue-18	52	80	incentives	incentive	VERB
issue-18	52	81	for	for	ADP
issue-18	52	82	increased	increase	VERB
issue-18	52	83	manufacturing	manufacturing	NOUN
issue-18	52	84	through	through	ADP
issue-18	52	85	advertising	advertise	VERB
issue-18	52	86	wider	wide	ADJ
issue-18	52	87	diversity	diversity	NOUN
issue-18	52	88	of	of	ADP
issue-18	52	89	non	non	ADJ
issue-18	52	90	-	-	ADJ
issue-18	52	91	food	food	ADJ
issue-18	52	92	products	product	NOUN
issue-18	52	93	start	start	VERB
issue-18	52	94	of	of	ADP
issue-18	52	95	production	production	NOUN
issue-18	52	96	of	of	ADP
issue-18	52	97	new	new	ADJ
issue-18	52	98	consumer	consumer	NOUN
issue-18	52	99	goods	good	NOUN
issue-18	52	100	and	and	CCONJ
issue-18	52	101	services	service	NOUN
issue-18	52	102	increased	increase	VERB
issue-18	52	103	efficiency	efficiency	NOUN
issue-18	52	104	of	of	ADP
issue-18	52	105	advertising	advertising	NOUN
issue-18	52	106	activities	activity	NOUN
issue-18	52	107	is	be	AUX
issue-18	52	108	facilitated	facilitate	VERB
issue-18	52	109	by	by	ADP
issue-18	52	110	creation	creation	NOUN
issue-18	52	111	of	of	ADP
issue-18	52	112	advertising	advertising	NOUN
issue-18	52	113	agencies	agency	NOUN
issue-18	52	114	,	,	PUNCT
issue-18	52	115	which	which	PRON
issue-18	52	116	implement	implement	VERB
issue-18	52	117	it	it	PRON
issue-18	52	118	at	at	ADP
issue-18	52	119	a	a	DET
issue-18	52	120	high	high	ADJ
issue-18	52	121	professional	professional	ADJ
issue-18	52	122	level	level	NOUN
issue-18	52	123	by	by	ADP
issue-18	52	124	using	use	VERB
issue-18	52	125	more	more	ADV
issue-18	52	126	rational	rational	ADJ
issue-18	52	127	means	mean	NOUN
issue-18	52	128	and	and	CCONJ
issue-18	52	129	ensure	ensure	VERB
issue-18	52	130	high	high	ADJ
issue-18	52	131	quality	quality	NOUN
issue-18	52	132	advertising	advertising	NOUN
issue-18	52	133	.	.	PUNCT
issue-18	53	1	advertising	advertising	NOUN
issue-18	53	2	agencies	agency	NOUN
issue-18	53	3	play	play	VERB
issue-18	53	4	a	a	DET
issue-18	53	5	positive	positive	ADJ
issue-18	53	6	role	role	NOUN
issue-18	53	7	as	as	ADP
issue-18	53	8	qualified	qualified	ADJ
issue-18	53	9	coordinators	coordinator	NOUN
issue-18	53	10	between	between	ADP
issue-18	53	11	trade	trade	NOUN
issue-18	53	12	and	and	CCONJ
issue-18	53	13	production	production	NOUN
issue-18	53	14	in	in	ADP
issue-18	53	15	the	the	DET
issue-18	53	16	interests	interest	NOUN
issue-18	53	17	of	of	ADP
issue-18	53	18	consumers	consumer	NOUN
issue-18	53	19	and	and	CCONJ
issue-18	53	20	the	the	DET
issue-18	53	21	entire	entire	ADJ
issue-18	53	22	society	society	NOUN
issue-18	53	23	(	(	PUNCT
issue-18	53	24	fig	fig	NOUN
issue-18	53	25	.	.	PUNCT
issue-18	54	1	2	2	NUM
issue-18	54	2	-	-	SYM
issue-18	54	3	3	3	NUM
issue-18	54	4	)	)	PUNCT
issue-18	54	5	.	.	PUNCT
issue-18	55	1	unlike	unlike	ADP
issue-18	55	2	in	in	ADP
issue-18	55	3	the	the	DET
issue-18	55	4	developed	develop	VERB
issue-18	55	5	economies	economy	NOUN
issue-18	55	6	,	,	PUNCT
issue-18	55	7	the	the	DET
issue-18	55	8	history	history	NOUN
issue-18	55	9	of	of	ADP
issue-18	55	10	ukrainian	ukrainian	ADJ
issue-18	55	11	advertising	advertising	NOUN
issue-18	55	12	started	start	VERB
issue-18	55	13	not	not	PART
issue-18	55	14	a	a	DET
issue-18	55	15	century	century	NOUN
issue-18	55	16	and	and	CCONJ
issue-18	55	17	a	a	DET
issue-18	55	18	half	half	NOUN
issue-18	55	19	ago	ago	ADV
issue-18	55	20	but	but	CCONJ
issue-18	55	21	only	only	ADV
issue-18	55	22	in	in	ADP
issue-18	55	23	1991	1991	NUM
issue-18	55	24	.	.	PUNCT
issue-18	56	1	this	this	PRON
issue-18	56	2	was	be	AUX
issue-18	56	3	the	the	DET
issue-18	56	4	time	time	NOUN
issue-18	56	5	when	when	SCONJ
issue-18	56	6	the	the	DET
issue-18	56	7	first	first	ADJ
issue-18	56	8	domestic	domestic	ADJ
issue-18	56	9	agencies	agency	NOUN
issue-18	56	10	appeared	appear	VERB
issue-18	56	11	as	as	ADV
issue-18	56	12	well	well	ADV
issue-18	56	13	as	as	ADP
issue-18	56	14	the	the	DET
issue-18	56	15	pricing	pricing	NOUN
issue-18	56	16	network	network	NOUN
issue-18	56	17	on	on	ADP
issue-18	56	18	tv	tv	NOUN
issue-18	56	19	accompanied	accompany	VERB
issue-18	56	20	by	by	ADP
issue-18	56	21	more	more	ADJ
issue-18	56	22	efficient	efficient	ADJ
issue-18	56	23	options	option	NOUN
issue-18	56	24	for	for	ADP
issue-18	56	25	information	information	NOUN
issue-18	56	26	dissemination	dissemination	NOUN
issue-18	56	27	.	.	PUNCT
issue-18	57	1	expansion	expansion	NOUN
issue-18	57	2	of	of	ADP
issue-18	57	3	foreign	foreign	ADJ
issue-18	57	4	goods	good	NOUN
issue-18	57	5	stimulated	stimulate	VERB
issue-18	57	6	rapid	rapid	ADJ
issue-18	57	7	development	development	NOUN
issue-18	57	8	of	of	ADP
issue-18	57	9	advertising	advertising	NOUN
issue-18	57	10	in	in	ADP
issue-18	57	11	the	the	DET
issue-18	57	12	territory	territory	NOUN
issue-18	57	13	of	of	ADP
issue-18	57	14	ukraine	ukraine	PROPN
issue-18	57	15	(	(	PUNCT
issue-18	57	16	ronald	ronald	PROPN
issue-18	57	17	lane	lane	PROPN
issue-18	57	18	&	&	CCONJ
issue-18	57	19	thomas	thomas	PROPN
issue-18	57	20	russell	russell	PROPN
issue-18	57	21	,	,	PUNCT
issue-18	57	22	2004	2004	NUM
issue-18	57	23	)	)	PUNCT
issue-18	57	24	today	today	NOUN
issue-18	57	25	,	,	PUNCT
issue-18	57	26	advertising	advertising	NOUN
issue-18	57	27	budgets	budget	NOUN
issue-18	57	28	in	in	ADP
issue-18	57	29	ukraine	ukraine	NOUN
issue-18	57	30	are	be	AUX
issue-18	57	31	managed	manage	VERB
issue-18	57	32	by	by	ADP
issue-18	57	33	approximately	approximately	ADV
issue-18	57	34	20	20	NUM
issue-18	57	35	powerful	powerful	ADJ
issue-18	57	36	network	network	NOUN
issue-18	57	37	agencies	agency	NOUN
issue-18	57	38	represented	represent	VERB
issue-18	57	39	by	by	ADP
issue-18	57	40	the	the	DET
issue-18	57	41	interests	interest	NOUN
issue-18	57	42	of	of	ADP
issue-18	57	43	the	the	DET
issue-18	57	44	world	world	NOUN
issue-18	57	45	’s	’s	PART
issue-18	57	46	largest	large	ADJ
issue-18	57	47	advertising	advertising	NOUN
issue-18	57	48	groups	group	NOUN
issue-18	57	49	.	.	PUNCT
issue-18	58	1	these	these	PRON
issue-18	58	2	include	include	VERB
issue-18	58	3	:	:	PUNCT
issue-18	58	4	provid	provid	PROPN
issue-18	58	5	/	/	SYM
issue-18	58	6	bbdo	bbdo	PROPN
issue-18	58	7	,	,	PUNCT
issue-18	58	8	leoburnett	leoburnett	PROPN
issue-18	58	9	,	,	PUNCT
issue-18	58	10	ddb	ddb	PROPN
issue-18	58	11	,	,	PUNCT
issue-18	58	12	greykiev	greykiev	PROPN
issue-18	58	13	,	,	PUNCT
issue-18	58	14	ogilvy&mather	ogilvy&mather	PROPN
issue-18	58	15	,	,	PUNCT
issue-18	58	16	лінія	лінія	NOUN
issue-18	58	17	12	12	NUM
issue-18	58	18	,	,	PUNCT
issue-18	58	19	visage	visage	NOUN
issue-18	58	20	,	,	PUNCT
issue-18	58	21	arcjvt	arcjvt	PROPN
issue-18	58	22	,	,	PUNCT
issue-18	58	23	saatchi&saatchi	saatchi&saatchi	PROPN
issue-18	58	24	,	,	PUNCT
issue-18	58	25	aovertising	aovertising	NOUN
issue-18	58	26	,	,	PUNCT
issue-18	58	27	umc	umc	PROPN
issue-18	58	28	and	and	CCONJ
issue-18	58	29	others	other	NOUN
issue-18	58	30	.	.	PUNCT
issue-18	59	1	4	4	X
issue-18	59	2	.	.	X
issue-18	59	3	trends	trend	NOUN
issue-18	59	4	in	in	ADP
issue-18	59	5	world	world	NOUN
issue-18	59	6	advertising	advertising	NOUN
issue-18	59	7	market	market	NOUN
issue-18	59	8	in	in	ADP
issue-18	59	9	industrially	industrially	ADV
issue-18	59	10	developed	develop	VERB
issue-18	59	11	countries	country	NOUN
issue-18	59	12	,	,	PUNCT
issue-18	59	13	large	large	ADJ
issue-18	59	14	sums	sum	NOUN
issue-18	59	15	of	of	ADP
issue-18	59	16	money	money	NOUN
issue-18	59	17	are	be	AUX
issue-18	59	18	spent	spend	VERB
issue-18	59	19	on	on	ADP
issue-18	59	20	advertising	advertising	NOUN
issue-18	59	21	,	,	PUNCT
issue-18	59	22	and	and	CCONJ
issue-18	59	23	hundreds	hundred	NOUN
issue-18	59	24	of	of	ADP
issue-18	59	25	thousands	thousand	NOUN
issue-18	59	26	of	of	ADP
issue-18	59	27	people	people	NOUN
issue-18	59	28	are	be	AUX
issue-18	59	29	involved	involve	VERB
issue-18	59	30	in	in	ADP
issue-18	59	31	the	the	DET
issue-18	59	32	advertising	advertising	NOUN
issue-18	59	33	business	business	NOUN
issue-18	59	34	.	.	PUNCT
issue-18	60	1	for	for	ADP
issue-18	60	2	instance	instance	NOUN
issue-18	60	3	,	,	PUNCT
issue-18	60	4	in	in	ADP
issue-18	60	5	the	the	DET
issue-18	60	6	usa	usa	PROPN
issue-18	60	7	,	,	PUNCT
issue-18	60	8	which	which	PRON
issue-18	60	9	has	have	VERB
issue-18	60	10	the	the	DET
issue-18	60	11	most	most	ADV
issue-18	60	12	developed	develop	VERB
issue-18	60	13	advertising	advertising	NOUN
issue-18	60	14	market	market	NOUN
issue-18	60	15	,	,	PUNCT
issue-18	60	16	the	the	DET
issue-18	60	17	advertising	advertising	NOUN
issue-18	60	18	per	per	ADP
issue-18	60	19	capita	capita	X
issue-18	60	20	cost	cost	NOUN
issue-18	60	21	totals	total	NOUN
issue-18	60	22	nearly	nearly	ADV
issue-18	60	23	usd	usd	NOUN
issue-18	60	24	1,000	1,000	NUM
issue-18	60	25	-	-	SYM
issue-18	60	26	1,500	1,500	NUM
issue-18	60	27	,	,	PUNCT
issue-18	60	28	whereas	whereas	SCONJ
issue-18	60	29	in	in	ADP
issue-18	60	30	russia	russia	PROPN
issue-18	60	31	this	this	DET
issue-18	60	32	figure	figure	NOUN
issue-18	60	33	is	be	AUX
issue-18	60	34	approximately	approximately	ADV
issue-18	60	35	usd	usd	NOUN
issue-18	60	36	20	20	NUM
issue-18	60	37	-	-	SYM
issue-18	60	38	50	50	NUM
issue-18	60	39	,	,	PUNCT
issue-18	60	40	and	and	CCONJ
issue-18	60	41	in	in	ADP
issue-18	60	42	ukraine	ukraine	NOUN
issue-18	60	43	it	it	PRON
issue-18	60	44	does	do	AUX
issue-18	60	45	not	not	PART
issue-18	60	46	exceed	exceed	VERB
issue-18	60	47	usd	usd	NOUN
issue-18	60	48	0	0	NUM
issue-18	60	49	-	-	SYM
issue-18	60	50	12	12	NUM
issue-18	60	51	.	.	PUNCT
issue-18	61	1	this	this	PRON
issue-18	61	2	shows	show	VERB
issue-18	61	3	that	that	SCONJ
issue-18	61	4	the	the	DET
issue-18	61	5	advertising	advertising	NOUN
issue-18	61	6	services	service	NOUN
issue-18	61	7	market	market	NOUN
issue-18	61	8	in	in	ADP
issue-18	61	9	ukraine	ukraine	NOUN
issue-18	61	10	is	be	AUX
issue-18	61	11	underdeveloped	underdeveloped	ADJ
issue-18	61	12	and	and	CCONJ
issue-18	61	13	the	the	DET
issue-18	61	14	management	management	NOUN
issue-18	61	15	systems	system	NOUN
issue-18	61	16	of	of	ADP
issue-18	61	17	the	the	DET
issue-18	61	18	companies	company	NOUN
issue-18	61	19	that	that	PRON
issue-18	61	20	work	work	VERB
issue-18	61	21	in	in	ADP
issue-18	61	22	this	this	DET
issue-18	61	23	market	market	NOUN
issue-18	61	24	are	be	AUX
issue-18	61	25	imperfect	imperfect	ADJ
issue-18	61	26	.	.	PUNCT
issue-18	62	1	according	accord	VERB
issue-18	62	2	to	to	ADP
issue-18	62	3	the	the	DET
issue-18	62	4	estimations	estimation	NOUN
issue-18	62	5	of	of	ADP
issue-18	62	6	zenith	zenith	PROPN
issue-18	62	7	optimedia	optimedia	NOUN
issue-18	62	8	,	,	PUNCT
issue-18	62	9	the	the	DET
issue-18	62	10	contribution	contribution	NOUN
issue-18	62	11	of	of	ADP
issue-18	62	12	developing	develop	VERB
issue-18	62	13	states	state	NOUN
issue-18	62	14	to	to	ADP
issue-18	62	15	the	the	DET
issue-18	62	16	growth	growth	NOUN
issue-18	62	17	of	of	ADP
issue-18	62	18	the	the	DET
issue-18	62	19	global	global	ADJ
issue-18	62	20	advertising	advertising	NOUN
issue-18	62	21	market	market	NOUN
issue-18	62	22	will	will	AUX
issue-18	62	23	total	total	VERB
issue-18	62	24	approximately	approximately	ADV
issue-18	62	25	63	63	NUM
issue-18	62	26	%	%	NOUN
issue-18	62	27	from	from	ADP
issue-18	62	28	2012	2012	NUM
issue-18	62	29	to	to	ADP
issue-18	62	30	2015	2015	NUM
issue-18	62	31	,	,	PUNCT
issue-18	62	32	and	and	CCONJ
issue-18	62	33	their	their	PRON
issue-18	62	34	share	share	NOUN
issue-18	62	35	will	will	AUX
issue-18	62	36	increase	increase	VERB
issue-18	62	37	from	from	ADP
issue-18	62	38	34	34	NUM
issue-18	62	39	%	%	NOUN
issue-18	62	40	to	to	ADP
issue-18	62	41	38	38	NUM
issue-18	62	42	%	%	NOUN
issue-18	62	43	.	.	PUNCT
issue-18	63	1	the	the	DET
issue-18	63	2	fastest	fast	ADJ
issue-18	63	3	growth	growth	NOUN
issue-18	63	4	will	will	AUX
issue-18	63	5	be	be	AUX
issue-18	63	6	demonstrated	demonstrate	VERB
issue-18	63	7	by	by	ADP
issue-18	63	8	the	the	DET
issue-18	63	9	markets	market	NOUN
issue-18	63	10	in	in	ADP
issue-18	63	11	latin	latin	PROPN
issue-18	63	12	america	america	PROPN
issue-18	63	13	,	,	PUNCT
issue-18	63	14	“	"	PUNCT
issue-18	63	15	rapid	rapid	ADJ
issue-18	63	16	”	"	PUNCT
issue-18	63	17	asia	asia	PROPN
issue-18	63	18	,	,	PUNCT
issue-18	63	19	eastern	eastern	ADJ
issue-18	63	20	and	and	CCONJ
issue-18	63	21	central	central	ADJ
issue-18	63	22	europe	europe	PROPN
issue-18	63	23	  	  	SPACE
issue-18	63	24	–	–	PUNCT
issue-18	63	25	on	on	ADP
issue-18	63	26	average	average	ADJ
issue-18	63	27	,	,	PUNCT
issue-18	63	28	10	10	NUM
issue-18	63	29	-	-	SYM
issue-18	63	30	11	11	NUM
issue-18	63	31	%	%	NOUN
issue-18	63	32	every	every	DET
issue-18	63	33	year	year	NOUN
issue-18	63	34	in	in	ADP
issue-18	63	35	2012	2012	NUM
issue-18	63	36	-	-	SYM
issue-18	63	37	2015	2015	NUM
issue-18	63	38	.	.	PUNCT
issue-18	64	1	however	however	ADV
issue-18	64	2	,	,	PUNCT
issue-18	64	3	regardless	regardless	ADV
issue-18	64	4	of	of	ADP
issue-18	64	5	this	this	DET
issue-18	64	6	trend	trend	NOUN
issue-18	64	7	,	,	PUNCT
issue-18	64	8	the	the	DET
issue-18	64	9	largest	large	ADJ
issue-18	64	10	amounts	amount	NOUN
issue-18	64	11	of	of	ADP
issue-18	64	12	new	new	ADJ
issue-18	64	13	dollars	dollar	NOUN
issue-18	64	14	will	will	AUX
issue-18	64	15	still	still	ADV
issue-18	64	16	be	be	AUX
issue-18	64	17	invested	invest	VERB
issue-18	64	18	in	in	ADP
issue-18	64	19	advertising	advertising	NOUN
issue-18	64	20	by	by	ADP
issue-18	64	21	the	the	DET
issue-18	64	22	usa	usa	PROPN
issue-18	64	23	;	;	PUNCT
issue-18	64	24	from	from	ADP
issue-18	64	25	2012	2012	NUM
issue-18	64	26	to	to	ADP
issue-18	64	27	2015	2015	NUM
issue-18	64	28	,	,	PUNCT
issue-18	64	29	its	its	PRON
issue-18	64	30	contribution	contribution	NOUN
issue-18	64	31	will	will	AUX
issue-18	64	32	be	be	AUX
issue-18	64	33	28	28	NUM
issue-18	64	34	%	%	NOUN
issue-18	64	35	of	of	ADP
issue-18	64	36	the	the	DET
issue-18	64	37	additional	additional	ADJ
issue-18	64	38	$	$	SYM
issue-18	64	39	76	76	NUM
issue-18	64	40	billion	billion	NUM
issue-18	64	41	that	that	PRON
issue-18	64	42	will	will	AUX
issue-18	64	43	come	come	VERB
issue-18	64	44	to	to	ADP
issue-18	64	45	the	the	DET
issue-18	64	46	global	global	ADJ
issue-18	64	47	market	market	NOUN
issue-18	64	48	.	.	PUNCT
issue-18	65	1	from	from	ADP
issue-18	65	2	2012	2012	NUM
issue-18	65	3	to	to	ADP
issue-18	65	4	2015	2015	NUM
issue-18	65	5	,	,	PUNCT
issue-18	65	6	there	there	PRON
issue-18	65	7	will	will	AUX
issue-18	65	8	be	be	AUX
issue-18	65	9	changes	change	NOUN
issue-18	65	10	in	in	ADP
issue-18	65	11	the	the	DET
issue-18	65	12	rating	rating	NOUN
issue-18	65	13	of	of	ADP
issue-18	65	14	the	the	DET
issue-18	65	15	world	world	NOUN
issue-18	65	16	’s	’s	PART
issue-18	65	17	largest	large	ADJ
issue-18	65	18	advertising	advertising	NOUN
issue-18	65	19	markets	market	NOUN
issue-18	65	20	.	.	PUNCT
issue-18	66	1	the	the	DET
issue-18	66	2	usa	usa	PROPN
issue-18	66	3	,	,	PUNCT
issue-18	66	4	japan	japan	PROPN
issue-18	66	5	,	,	PUNCT
issue-18	66	6	china	china	PROPN
issue-18	66	7	and	and	CCONJ
issue-18	66	8	germany	germany	PROPN
issue-18	66	9	will	will	AUX
issue-18	66	10	remain	remain	VERB
issue-18	66	11	the	the	DET
issue-18	66	12	top	top	ADJ
issue-18	66	13	four	four	NUM
issue-18	66	14	leaders	leader	NOUN
issue-18	66	15	,	,	PUNCT
issue-18	66	16	whereas	whereas	SCONJ
issue-18	66	17	australia	australia	PROPN
issue-18	66	18	and	and	CCONJ
issue-18	66	19	south	south	PROPN
issue-18	66	20	korea	korea	PROPN
issue-18	66	21	will	will	AUX
issue-18	66	22	take	take	VERB
issue-18	66	23	the	the	DET
issue-18	66	24	eight	eight	NUM
issue-18	66	25	and	and	CCONJ
issue-18	66	26	the	the	DET
issue-18	66	27	tenth	tenth	ADJ
issue-18	66	28	places	place	NOUN
issue-18	66	29	respectively	respectively	ADV
issue-18	66	30	.	.	PUNCT
issue-18	67	1	at	at	ADP
issue-18	67	2	the	the	DET
issue-18	67	3	same	same	ADJ
issue-18	67	4	time	time	NOUN
issue-18	67	5	,	,	PUNCT
issue-18	67	6	great	great	ADJ
issue-18	67	7	britain	britain	PROPN
issue-18	67	8	will	will	AUX
issue-18	67	9	descend	descend	VERB
issue-18	67	10	from	from	ADP
issue-18	67	11	the	the	DET
issue-18	67	12	fifth	fifth	ADJ
issue-18	67	13	to	to	ADP
issue-18	67	14	the	the	DET
issue-18	67	15	sixth	sixth	ADJ
issue-18	67	16	place	place	NOUN
issue-18	67	17	,	,	PUNCT
issue-18	67	18	france	france	PROPN
issue-18	67	19	 	 	SPACE
issue-18	67	20	–	–	PUNCT
issue-18	67	21	from	from	ADP
issue-18	67	22	the	the	DET
issue-18	67	23	seventh	seventh	ADJ
issue-18	67	24	to	to	ADP
issue-18	67	25	the	the	DET
issue-18	67	26	ninth	ninth	ADJ
issue-18	67	27	,	,	PUNCT
issue-18	67	28	and	and	CCONJ
issue-18	67	29	canada	canada	PROPN
issue-18	67	30	will	will	AUX
issue-18	67	31	leave	leave	VERB
issue-18	67	32	the	the	DET
issue-18	67	33	top	top	ADJ
issue-18	67	34	ten	ten	NUM
issue-18	67	35	altogether	altogether	ADV
issue-18	67	36	.	.	PUNCT
issue-18	68	1	instead	instead	ADV
issue-18	68	2	,	,	PUNCT
issue-18	68	3	brazil	brazil	PROPN
issue-18	68	4	will	will	AUX
issue-18	68	5	grow	grow	VERB
issue-18	68	6	to	to	ADP
issue-18	68	7	the	the	DET
issue-18	68	8	fifth	fifth	ADJ
issue-18	68	9	position	position	NOUN
issue-18	68	10	,	,	PUNCT
issue-18	68	11	and	and	CCONJ
issue-18	68	12	russia	russia	PROPN
issue-18	68	13	will	will	AUX
issue-18	68	14	join	join	VERB
issue-18	68	15	the	the	DET
issue-18	68	16	top	top	ADJ
issue-18	68	17	ten	ten	NUM
issue-18	68	18	and	and	CCONJ
issue-18	68	19	take	take	VERB
issue-18	68	20	the	the	DET
issue-18	68	21	seventh	seventh	ADJ
issue-18	68	22	place	place	NOUN
issue-18	68	23	.	.	PUNCT
issue-18	69	1	strengthening	strengthen	VERB
issue-18	69	2	of	of	ADP
issue-18	69	3	the	the	DET
issue-18	69	4	global	global	ADJ
issue-18	69	5	economy	economy	NOUN
issue-18	69	6	will	will	AUX
issue-18	69	7	open	open	VERB
issue-18	69	8	up	up	ADP
issue-18	69	9	more	more	ADJ
issue-18	69	10	opportunities	opportunity	NOUN
issue-18	69	11	for	for	ADP
issue-18	69	12	business	business	NOUN
issue-18	69	13	development	development	NOUN
issue-18	69	14	.	.	PUNCT
issue-18	70	1	advertising	advertising	NOUN
issue-18	70	2	is	be	AUX
issue-18	70	3	an	an	DET
issue-18	70	4	important	important	ADJ
issue-18	70	5	tool	tool	NOUN
issue-18	70	6	for	for	ADP
issue-18	70	7	launching	launch	VERB
issue-18	70	8	new	new	ADJ
issue-18	70	9	products	product	NOUN
issue-18	70	10	and	and	CCONJ
issue-18	70	11	entering	enter	VERB
issue-18	70	12	fig	fig	NOUN
issue-18	70	13	.	.	PUNCT
issue-18	71	1	2	2	X
issue-18	71	2	.	.	X
issue-18	71	3	communication	communication	NOUN
issue-18	71	4	model	model	NOUN
issue-18	71	5	yesterday	yesterday	NOUN
issue-18	71	6	fig	fig	NOUN
issue-18	71	7	.	.	PUNCT
issue-18	72	1	3	3	X
issue-18	72	2	.	.	X
issue-18	72	3	communication	communication	NOUN
issue-18	72	4	model	model	NOUN
issue-18	72	5	today	today	NOUN
issue-18	72	6	baltic	baltic	PROPN
issue-18	72	7	journal	journal	PROPN
issue-18	72	8	of	of	ADP
issue-18	72	9	economic	economic	ADJ
issue-18	72	10	studies	study	NOUN
issue-18	72	11	101	101	NUM
issue-18	72	12	vol	vol	NOUN
issue-18	72	13	.	.	PROPN
issue-18	72	14	1	1	NUM
issue-18	72	15	,	,	PUNCT
issue-18	72	16	2015	2015	NUM
issue-18	72	17	new	new	ADJ
issue-18	72	18	markets	market	NOUN
issue-18	72	19	so	so	SCONJ
issue-18	72	20	the	the	DET
issue-18	72	21	advertisers	advertiser	NOUN
issue-18	72	22	will	will	AUX
issue-18	72	23	increase	increase	VERB
issue-18	72	24	their	their	PRON
issue-18	72	25	budgets	budget	NOUN
issue-18	72	26	wherever	wherever	SCONJ
issue-18	72	27	they	they	PRON
issue-18	72	28	will	will	AUX
issue-18	72	29	receive	receive	VERB
issue-18	72	30	a	a	DET
issue-18	72	31	significant	significant	ADJ
issue-18	72	32	effect	effect	NOUN
issue-18	72	33	from	from	ADP
issue-18	72	34	these	these	DET
issue-18	72	35	investments	investment	NOUN
issue-18	72	36	.	.	PUNCT
issue-18	73	1	as	as	ADP
issue-18	73	2	a	a	DET
issue-18	73	3	result	result	NOUN
issue-18	73	4	,	,	PUNCT
issue-18	73	5	the	the	DET
issue-18	73	6	interest	interest	NOUN
issue-18	73	7	in	in	ADP
issue-18	73	8	managing	manage	VERB
issue-18	73	9	the	the	DET
issue-18	73	10	process	process	NOUN
issue-18	73	11	of	of	ADP
issue-18	73	12	provision	provision	NOUN
issue-18	73	13	of	of	ADP
issue-18	73	14	advertising	advertising	NOUN
issue-18	73	15	services	service	NOUN
issue-18	73	16	will	will	AUX
issue-18	73	17	grow	grow	VERB
issue-18	73	18	.	.	PUNCT
issue-18	74	1	recently	recently	ADV
issue-18	74	2	,	,	PUNCT
issue-18	74	3	numerous	numerous	ADJ
issue-18	74	4	works	work	NOUN
issue-18	74	5	have	have	AUX
issue-18	74	6	been	be	AUX
issue-18	74	7	dedicated	dedicate	VERB
issue-18	74	8	to	to	ADP
issue-18	74	9	the	the	DET
issue-18	74	10	problems	problem	NOUN
issue-18	74	11	of	of	ADP
issue-18	74	12	advertising	advertising	NOUN
issue-18	74	13	business	business	NOUN
issue-18	74	14	management	management	NOUN
issue-18	74	15	  	  	SPACE
issue-18	74	16	–	–	PUNCT
issue-18	74	17	from	from	ADP
issue-18	74	18	articles	article	NOUN
issue-18	74	19	to	to	ADP
issue-18	74	20	monographs	monograph	NOUN
issue-18	74	21	and	and	CCONJ
issue-18	74	22	manuals	manual	NOUN
issue-18	74	23	.	.	PUNCT
issue-18	75	1	this	this	DET
issue-18	75	2	problem	problem	NOUN
issue-18	75	3	has	have	AUX
issue-18	75	4	been	be	AUX
issue-18	75	5	studied	study	VERB
issue-18	75	6	by	by	ADP
issue-18	75	7	many	many	ADJ
issue-18	75	8	foreign	foreign	ADJ
issue-18	75	9	and	and	CCONJ
issue-18	75	10	domestic	domestic	ADJ
issue-18	75	11	researchers	researcher	NOUN
issue-18	75	12	such	such	ADJ
issue-18	75	13	as	as	ADP
issue-18	75	14	d.a	d.a	PROPN
issue-18	75	15	.	.	PROPN
issue-18	75	16	aaker	aaker	PROPN
issue-18	75	17	,	,	PUNCT
issue-18	75	18	r.	r.	PROPN
issue-18	75	19	batre	batre	PROPN
issue-18	75	20	,	,	PUNCT
issue-18	75	21	j.	j.	PROPN
issue-18	75	22	burnet	burnet	PROPN
issue-18	75	23	,	,	PUNCT
issue-18	75	24	f.	f.	PROPN
issue-18	75	25	  	  	SPACE
issue-18	75	26	jefkіns	jefkіns	PROPN
issue-18	75	27	,	,	PUNCT
issue-18	75	28	s.v	s.v	PROPN
issue-18	75	29	.	.	PROPN
issue-18	75	30	  	  	SPACE
issue-18	75	31	veselov	veselov	NOUN
issue-18	75	32	,	,	PUNCT
issue-18	75	33	v.v	v.v	PROPN
issue-18	75	34	.	.	PROPN
issue-18	75	35	gnatushenko	gnatushenko	PROPN
issue-18	75	36	,	,	PUNCT
issue-18	75	37	v.m	v.m	INTJ
issue-18	75	38	.	.	PUNCT
issue-18	76	1	dem’yanov	dem’yanov	PROPN
issue-18	76	2	,	,	PUNCT
issue-18	76	3	s.v	s.v	PROPN
issue-18	76	4	.	.	PROPN
issue-18	76	5	  	  	SPACE
issue-18	76	6	dinchev	dinchev	PROPN
issue-18	76	7	,	,	PUNCT
issue-18	76	8	l.yu	l.yu	PROPN
issue-18	76	9	.	.	PROPN
issue-18	76	10	zayatіn	zayatіn	PROPN
issue-18	76	11	,	,	PUNCT
issue-18	76	12	w.r	w.r	PROPN
issue-18	76	13	.	.	PROPN
issue-18	76	14	lane	lane	PROPN
issue-18	76	15	,	,	PUNCT
issue-18	76	16	yu	yu	PROPN
issue-18	76	17	.	.	PROPN
issue-18	76	18	g.	g.	PROPN
issue-18	76	19	lysenko	lysenko	PROPN
issue-18	76	20	,	,	PUNCT
issue-18	76	21	g.k	g.k	PROPN
issue-18	76	22	.	.	PROPN
issue-18	76	23	russell	russell	PROPN
issue-18	76	24	,	,	PUNCT
issue-18	76	25	ye.v	ye.v	PROPN
issue-18	76	26	.	.	PUNCT
issue-18	76	27	  	  	SPACE
issue-18	76	28	romat	romat	NOUN
issue-18	76	29	,	,	PUNCT
issue-18	76	30	s.v	s.v	PROPN
issue-18	76	31	.	.	PROPN
issue-18	76	32	chelakhov	chelakhov	PROPN
issue-18	76	33	and	and	CCONJ
issue-18	76	34	others	other	NOUN
issue-18	76	35	.	.	PUNCT
issue-18	77	1	some	some	DET
issue-18	77	2	publications	publication	NOUN
issue-18	77	3	by	by	ADP
issue-18	77	4	practicing	practice	VERB
issue-18	77	5	advertisers	advertiser	NOUN
issue-18	77	6	can	can	AUX
issue-18	77	7	be	be	AUX
issue-18	77	8	found	find	VERB
issue-18	77	9	on	on	ADP
issue-18	77	10	professional	professional	ADJ
issue-18	77	11	advertising	advertising	NOUN
issue-18	77	12	portals	portal	NOUN
issue-18	77	13	and	and	CCONJ
issue-18	77	14	in	in	ADP
issue-18	77	15	professional	professional	ADJ
issue-18	77	16	marketing	marketing	NOUN
issue-18	77	17	and	and	CCONJ
issue-18	77	18	advertising	advertising	NOUN
issue-18	77	19	periodicals	periodical	NOUN
issue-18	77	20	.	.	PUNCT
issue-18	78	1	table	table	NOUN
issue-18	78	2	3	3	NUM
issue-18	78	3	top-10	top-10	DET
issue-18	78	4	advertising	advertising	NOUN
issue-18	78	5	markets	market	NOUN
issue-18	78	6	2012	2012	NUM
issue-18	78	7	adspend	adspend	VERB
issue-18	78	8	2015	2015	NUM
issue-18	78	9	adspend	adspend	NOUN
issue-18	78	10	1	1	NUM
issue-18	78	11	usa	usa	PROPN
issue-18	78	12	161	161	NUM
issue-18	78	13	z41	z41	NOUN
issue-18	78	14	1	1	NUM
issue-18	78	15	usa	usa	PROPN
issue-18	78	16	182	182	NUM
issue-18	78	17	427	427	NUM
issue-18	78	18	2	2	NUM
issue-18	78	19	japan	japan	NOUN
issue-18	78	20	51	51	NUM
issue-18	78	21	724	724	NUM
issue-18	78	22	2	2	NUM
issue-18	78	23	japan	japan	NOUN
issue-18	78	24	53	53	NUM
issue-18	78	25	453	453	NUM
issue-18	78	26	3	3	NUM
issue-18	78	27	china	china	NOUN
issue-18	78	28	36	36	NUM
issue-18	78	29	190	190	NUM
issue-18	78	30	3	3	NUM
issue-18	78	31	china	china	NOUN
issue-18	78	32	48	48	NUM
issue-18	78	33	678	678	NUM
issue-18	78	34	4	4	NUM
issue-18	78	35	germany	germany	NOUN
issue-18	78	36	25	25	NUM
issue-18	78	37	646	646	NUM
issue-18	78	38	4	4	NUM
issue-18	78	39	germany	germany	NOUN
issue-18	78	40	27155	27155	NUM
issue-18	78	41	5	5	NUM
issue-18	78	42	great	great	ADJ
issue-18	78	43	britain	britain	PROPN
issue-18	78	44	19	19	NUM
issue-18	78	45	502	502	NUM
issue-18	78	46	5	5	NUM
issue-18	78	47	brazil	brazil	PROPN
issue-18	78	48	23	23	NUM
issue-18	78	49	901	901	NUM
issue-18	78	50	6	6	NUM
issue-18	78	51	brazil	brazil	PROPN
issue-18	78	52	18	18	NUM
issue-18	78	53	217	217	NUM
issue-18	78	54	6	6	NUM
issue-18	78	55	great	great	ADJ
issue-18	78	56	britain	britain	PROPN
issue-18	78	57	20689	20689	NUM
issue-18	78	58	7	7	NUM
issue-18	78	59	france	france	PROPN
issue-18	78	60	13	13	NUM
issue-18	78	61	525	525	NUM
issue-18	78	62	7	7	NUM
issue-18	78	63	russia	russia	PROPN
issue-18	78	64	13	13	NUM
issue-18	78	65	714	714	NUM
issue-18	78	66	8	8	NUM
issue-18	78	67	australia	australia	NOUN
issue-18	78	68	12	12	NUM
issue-18	78	69	633	633	NUM
issue-18	78	70	8	8	NUM
issue-18	78	71	australia	australia	NOUN
issue-18	78	72	13	13	NUM
issue-18	78	73	658	658	NUM
issue-18	78	74	9	9	NUM
issue-18	78	75	canada	canada	PROPN
issue-18	78	76	11	11	NUM
issue-18	78	77	325	325	NUM
issue-18	78	78	9	9	NUM
issue-18	78	79	canada	canada	PROPN
issue-18	78	80	13456	13456	NUM
issue-18	78	81	10	10	NUM
issue-18	78	82	south	south	PROPN
issue-18	78	83	korea	korea	PROPN
issue-18	78	84	10	10	NUM
issue-18	78	85	899	899	NUM
issue-18	78	86	10	10	NUM
issue-18	78	87	south	south	PROPN
issue-18	78	88	korea	korea	PROPN
issue-18	78	89	13303	13303	NUM
issue-18	78	90	million	million	NUM
issue-18	78	91	us	us	PROPN
issue-18	78	92	dollars	dollar	NOUN
issue-18	78	93	,	,	PUNCT
issue-18	78	94	current	current	ADJ
issue-18	78	95	prices	price	NOUN
issue-18	78	96	.	.	PUNCT
issue-18	79	1	the	the	DET
issue-18	79	2	amounts	amount	NOUN
issue-18	79	3	are	be	AUX
issue-18	79	4	shown	show	VERB
issue-18	79	5	as	as	SCONJ
issue-18	79	6	calculated	calculate	VERB
issue-18	79	7	on	on	ADP
issue-18	79	8	the	the	DET
issue-18	79	9	basis	basis	NOUN
issue-18	79	10	of	of	ADP
issue-18	79	11	the	the	DET
issue-18	79	12	average	average	ADJ
issue-18	79	13	exchange	exchange	NOUN
issue-18	79	14	rate	rate	NOUN
issue-18	79	15	as	as	ADP
issue-18	79	16	of	of	ADP
issue-18	79	17	2011	2011	NUM
issue-18	79	18	(	(	PUNCT
issue-18	79	19	telekritika	telekritika	X
issue-18	79	20	,	,	PUNCT
issue-18	79	21	2013	2013	NUM
issue-18	79	22	)	)	PUNCT
issue-18	79	23	however	however	ADV
issue-18	79	24	,	,	PUNCT
issue-18	79	25	the	the	DET
issue-18	79	26	advertising	advertising	NOUN
issue-18	79	27	services	service	NOUN
issue-18	79	28	market	market	NOUN
issue-18	79	29	still	still	ADV
issue-18	79	30	lacks	lack	VERB
issue-18	79	31	publications	publication	NOUN
issue-18	79	32	on	on	ADP
issue-18	79	33	the	the	DET
issue-18	79	34	problems	problem	NOUN
issue-18	79	35	of	of	ADP
issue-18	79	36	management	management	NOUN
issue-18	79	37	of	of	ADP
issue-18	79	38	an	an	DET
issue-18	79	39	adverting	advert	VERB
issue-18	79	40	agency	agency	NOUN
issue-18	79	41	marketing	marketing	NOUN
issue-18	79	42	,	,	PUNCT
issue-18	79	43	and	and	CCONJ
issue-18	79	44	there	there	PRON
issue-18	79	45	is	be	VERB
issue-18	79	46	no	no	DET
issue-18	79	47	uniform	uniform	ADJ
issue-18	79	48	interpretation	interpretation	NOUN
issue-18	79	49	of	of	ADP
issue-18	79	50	the	the	DET
issue-18	79	51	category	category	NOUN
issue-18	79	52	of	of	ADP
issue-18	79	53	“	"	PUNCT
issue-18	79	54	advertising	advertising	NOUN
issue-18	79	55	agency	agency	NOUN
issue-18	79	56	marketing	marketing	NOUN
issue-18	79	57	management	management	NOUN
issue-18	79	58	”	"	PUNCT
issue-18	79	59	as	as	ADP
issue-18	79	60	such	such	ADJ
issue-18	79	61	.	.	PUNCT
issue-18	80	1	in	in	ADP
issue-18	80	2	general	general	ADJ
issue-18	80	3	,	,	PUNCT
issue-18	80	4	this	this	DET
issue-18	80	5	problem	problem	NOUN
issue-18	80	6	has	have	AUX
issue-18	80	7	not	not	PART
issue-18	80	8	been	be	AUX
issue-18	80	9	subject	subject	ADJ
issue-18	80	10	to	to	ADP
issue-18	80	11	extensive	extensive	ADJ
issue-18	80	12	scientific	scientific	ADJ
issue-18	80	13	analysis	analysis	NOUN
issue-18	80	14	,	,	PUNCT
issue-18	80	15	which	which	DET
issue-18	80	16	fact	fact	NOUN
issue-18	80	17	necessitated	necessitate	VERB
issue-18	80	18	this	this	DET
issue-18	80	19	article	article	NOUN
issue-18	80	20	.	.	PUNCT
issue-18	81	1	nevertheless	nevertheless	ADV
issue-18	81	2	,	,	PUNCT
issue-18	81	3	the	the	DET
issue-18	81	4	theory	theory	NOUN
issue-18	81	5	of	of	ADP
issue-18	81	6	advertising	advertising	NOUN
issue-18	81	7	business	business	NOUN
issue-18	81	8	management	management	NOUN
issue-18	81	9	demonstrates	demonstrate	VERB
issue-18	81	10	a	a	DET
issue-18	81	11	number	number	NOUN
issue-18	81	12	of	of	ADP
issue-18	81	13	problems	problem	NOUN
issue-18	81	14	that	that	PRON
issue-18	81	15	require	require	VERB
issue-18	81	16	further	further	ADJ
issue-18	81	17	solution	solution	NOUN
issue-18	81	18	,	,	PUNCT
issue-18	81	19	including	include	VERB
issue-18	81	20	the	the	DET
issue-18	81	21	optimal	optimal	ADJ
issue-18	81	22	organizational	organizational	ADJ
issue-18	81	23	structure	structure	NOUN
issue-18	81	24	of	of	ADP
issue-18	81	25	advertising	advertising	NOUN
issue-18	81	26	agencies	agency	NOUN
issue-18	81	27	,	,	PUNCT
issue-18	81	28	improvement	improvement	NOUN
issue-18	81	29	of	of	ADP
issue-18	81	30	the	the	DET
issue-18	81	31	mechanism	mechanism	NOUN
issue-18	81	32	of	of	ADP
issue-18	81	33	interaction	interaction	NOUN
issue-18	81	34	of	of	ADP
issue-18	81	35	the	the	DET
issue-18	81	36	advertising	advertising	NOUN
issue-18	81	37	process	process	NOUN
issue-18	81	38	participants	participant	NOUN
issue-18	81	39	,	,	PUNCT
issue-18	81	40	and	and	CCONJ
issue-18	81	41	development	development	NOUN
issue-18	81	42	of	of	ADP
issue-18	81	43	efficient	efficient	ADJ
issue-18	81	44	mechanisms	mechanism	NOUN
issue-18	81	45	for	for	ADP
issue-18	81	46	managing	manage	VERB
issue-18	81	47	the	the	DET
issue-18	81	48	process	process	NOUN
issue-18	81	49	of	of	ADP
issue-18	81	50	provision	provision	NOUN
issue-18	81	51	of	of	ADP
issue-18	81	52	advertising	advertising	NOUN
issue-18	81	53	services	service	NOUN
issue-18	81	54	(	(	PUNCT
issue-18	81	55	cherevko	cherevko	NOUN
issue-18	81	56	,	,	PUNCT
issue-18	81	57	2004	2004	NUM
issue-18	81	58	)	)	PUNCT
issue-18	81	59	.	.	PUNCT
issue-18	82	1	5	5	X
issue-18	82	2	.	.	X
issue-18	82	3	marketing	marketing	NOUN
issue-18	82	4	agency	agency	NOUN
issue-18	82	5	process	process	NOUN
issue-18	82	6	,	,	PUNCT
issue-18	82	7	and	and	CCONJ
issue-18	82	8	a	a	DET
issue-18	82	9	role	role	NOUN
issue-18	82	10	of	of	ADP
issue-18	82	11	marketing	marketing	NOUN
issue-18	82	12	in	in	ADP
issue-18	82	13	it	it	PRON
issue-18	82	14	first	first	ADV
issue-18	82	15	,	,	PUNCT
issue-18	82	16	let	let	VERB
issue-18	82	17	us	we	PRON
issue-18	82	18	look	look	VERB
issue-18	82	19	at	at	ADP
issue-18	82	20	the	the	DET
issue-18	82	21	structure	structure	NOUN
issue-18	82	22	of	of	ADP
issue-18	82	23	management	management	NOUN
issue-18	82	24	of	of	ADP
issue-18	82	25	the	the	DET
issue-18	82	26	agency	agency	NOUN
issue-18	82	27	marketing	marketing	NOUN
issue-18	82	28	process	process	NOUN
issue-18	82	29	and	and	CCONJ
issue-18	82	30	the	the	DET
issue-18	82	31	place	place	NOUN
issue-18	82	32	and	and	CCONJ
issue-18	82	33	role	role	NOUN
issue-18	82	34	of	of	ADP
issue-18	82	35	the	the	DET
issue-18	82	36	marketing	marketing	NOUN
issue-18	82	37	unit	unit	NOUN
issue-18	82	38	in	in	ADP
issue-18	82	39	it	it	PRON
issue-18	82	40	.	.	PUNCT
issue-18	83	1	agencies	agency	NOUN
issue-18	83	2	can	can	AUX
issue-18	83	3	be	be	AUX
issue-18	83	4	of	of	ADP
issue-18	83	5	various	various	ADJ
issue-18	83	6	sizes	size	NOUN
issue-18	83	7	:	:	PUNCT
issue-18	83	8	they	they	PRON
issue-18	83	9	may	may	AUX
issue-18	83	10	have	have	VERB
issue-18	83	11	from	from	ADP
issue-18	83	12	several	several	ADJ
issue-18	83	13	to	to	ADP
issue-18	83	14	dozens	dozen	NOUN
issue-18	83	15	and	and	CCONJ
issue-18	83	16	hundreds	hundred	NOUN
issue-18	83	17	of	of	ADP
issue-18	83	18	employees	employee	NOUN
issue-18	83	19	.	.	PUNCT
issue-18	84	1	agency	agency	NOUN
issue-18	84	2	management	management	NOUN
issue-18	84	3	may	may	AUX
issue-18	84	4	opt	opt	VERB
issue-18	84	5	for	for	ADP
issue-18	84	6	various	various	ADJ
issue-18	84	7	organizational	organizational	ADJ
issue-18	84	8	management	management	NOUN
issue-18	84	9	structures	structure	NOUN
issue-18	84	10	.	.	PUNCT
issue-18	85	1	according	accord	VERB
issue-18	85	2	to	to	ADP
issue-18	85	3	(	(	PUNCT
issue-18	85	4	romat	romat	NOUN
issue-18	85	5	,	,	PUNCT
issue-18	85	6	2008	2008	NUM
issue-18	85	7	;	;	PUNCT
issue-18	85	8	ronald	ronald	PROPN
issue-18	85	9	lane	lane	PROPN
issue-18	85	10	&	&	CCONJ
issue-18	85	11	thomas	thomas	PROPN
issue-18	85	12	russell	russell	PROPN
issue-18	85	13	,	,	PUNCT
issue-18	85	14	2004	2004	NUM
issue-18	85	15	)	)	PUNCT
issue-18	85	16	and	and	CCONJ
issue-18	85	17	our	our	PRON
issue-18	85	18	observations	observation	NOUN
issue-18	85	19	,	,	PUNCT
issue-18	85	20	the	the	DET
issue-18	85	21	most	most	ADV
issue-18	85	22	typical	typical	ADJ
issue-18	85	23	structural	structural	ADJ
issue-18	85	24	units	unit	NOUN
issue-18	85	25	existing	exist	VERB
issue-18	85	26	in	in	ADP
issue-18	85	27	universal	universal	ADJ
issue-18	85	28	and	and	CCONJ
issue-18	85	29	in	in	ADP
issue-18	85	30	many	many	ADJ
issue-18	85	31	specialized	specialized	ADJ
issue-18	85	32	agencies	agency	NOUN
issue-18	85	33	are	be	AUX
issue-18	85	34	:	:	PUNCT
issue-18	85	35	customer	customer	NOUN
issue-18	85	36	service	service	PROPN
issue-18	85	37	department	department	PROPN
issue-18	85	38	(	(	PUNCT
issue-18	85	39	department	department	NOUN
issue-18	85	40	of	of	ADP
issue-18	85	41	orders	order	NOUN
issue-18	85	42	)	)	PUNCT
issue-18	85	43	,	,	PUNCT
issue-18	85	44	creative	creative	ADJ
issue-18	85	45	department	department	NOUN
issue-18	85	46	,	,	PUNCT
issue-18	85	47	marketing	marketing	NOUN
issue-18	85	48	department	department	NOUN
issue-18	85	49	,	,	PUNCT
issue-18	85	50	research	research	NOUN
issue-18	85	51	department	department	PROPN
issue-18	85	52	(	(	PUNCT
issue-18	85	53	department	department	NOUN
issue-18	85	54	of	of	ADP
issue-18	85	55	marketing	marketing	NOUN
issue-18	85	56	research	research	NOUN
issue-18	85	57	)	)	PUNCT
issue-18	85	58	,	,	PUNCT
issue-18	85	59	department	department	NOUN
issue-18	85	60	of	of	ADP
issue-18	85	61	public	public	ADJ
issue-18	85	62	relations	relation	NOUN
issue-18	85	63	(	(	PUNCT
issue-18	85	64	pr	pr	NOUN
issue-18	85	65	-	-	NOUN
issue-18	85	66	department	department	NOUN
issue-18	85	67	)	)	PUNCT
issue-18	85	68	,	,	PUNCT
issue-18	85	69	department	department	NOUN
issue-18	85	70	of	of	ADP
issue-18	85	71	media	medium	NOUN
issue-18	85	72	planning	planning	NOUN
issue-18	85	73	(	(	PUNCT
issue-18	85	74	media	medium	NOUN
issue-18	85	75	department	department	NOUN
issue-18	85	76	,	,	PUNCT
issue-18	85	77	or	or	CCONJ
issue-18	85	78	advertising	advertising	NOUN
issue-18	85	79	department	department	NOUN
issue-18	85	80	,	,	PUNCT
issue-18	85	81	or	or	CCONJ
issue-18	85	82	department	department	NOUN
issue-18	85	83	for	for	ADP
issue-18	85	84	planning	planning	NOUN
issue-18	85	85	and	and	CCONJ
issue-18	85	86	media	medium	NOUN
issue-18	85	87	relations	relation	NOUN
issue-18	85	88	)	)	PUNCT
issue-18	85	89	,	,	PUNCT
issue-18	85	90	department	department	NOUN
issue-18	85	91	for	for	ADP
issue-18	85	92	production	production	NOUN
issue-18	85	93	of	of	ADP
issue-18	85	94	advertising	advertising	NOUN
issue-18	85	95	and	and	CCONJ
issue-18	85	96	other	other	ADJ
issue-18	85	97	materials	material	NOUN
issue-18	85	98	(	(	PUNCT
issue-18	85	99	production	production	NOUN
issue-18	85	100	department	department	NOUN
issue-18	85	101	)	)	PUNCT
issue-18	85	102	,	,	PUNCT
issue-18	85	103	department	department	NOUN
issue-18	85	104	for	for	ADP
issue-18	85	105	implementation	implementation	NOUN
issue-18	85	106	of	of	ADP
issue-18	85	107	projects	project	NOUN
issue-18	85	108	or	or	CCONJ
issue-18	85	109	operating	operating	NOUN
issue-18	85	110	department	department	NOUN
issue-18	85	111	,	,	PUNCT
issue-18	85	112	business	business	NOUN
issue-18	85	113	development	development	NOUN
issue-18	85	114	(	(	PUNCT
issue-18	85	115	new	new	ADJ
issue-18	85	116	business	business	NOUN
issue-18	85	117	department	department	PROPN
issue-18	85	118	or	or	CCONJ
issue-18	85	119	commercial	commercial	ADJ
issue-18	85	120	department	department	NOUN
issue-18	85	121	)	)	PUNCT
issue-18	85	122	,	,	PUNCT
issue-18	85	123	department	department	NOUN
issue-18	85	124	of	of	ADP
issue-18	85	125	corporate	corporate	ADJ
issue-18	85	126	communications	communication	NOUN
issue-18	85	127	,	,	PUNCT
issue-18	85	128	department	department	NOUN
issue-18	85	129	of	of	ADP
issue-18	85	130	strategic	strategic	ADJ
issue-18	85	131	planning	planning	NOUN
issue-18	85	132	,	,	PUNCT
issue-18	85	133	information	information	NOUN
issue-18	85	134	technology	technology	NOUN
issue-18	85	135	department	department	NOUN
issue-18	85	136	,	,	PUNCT
issue-18	85	137	legal	legal	ADJ
issue-18	85	138	department	department	NOUN
issue-18	85	139	,	,	PUNCT
issue-18	85	140	human	human	ADJ
issue-18	85	141	resources	resource	NOUN
issue-18	85	142	department	department	PROPN
issue-18	85	143	,	,	PUNCT
issue-18	85	144	financial	financial	ADJ
issue-18	85	145	and	and	CCONJ
issue-18	85	146	economic	economic	ADJ
issue-18	85	147	department	department	NOUN
issue-18	85	148	.	.	PUNCT
issue-18	86	1	not	not	PART
issue-18	86	2	all	all	PRON
issue-18	86	3	of	of	ADP
issue-18	86	4	these	these	DET
issue-18	86	5	departments	department	NOUN
issue-18	86	6	can	can	AUX
issue-18	86	7	be	be	AUX
issue-18	86	8	found	find	VERB
issue-18	86	9	in	in	ADP
issue-18	86	10	each	each	DET
issue-18	86	11	type	type	NOUN
issue-18	86	12	of	of	ADP
issue-18	86	13	agency	agency	NOUN
issue-18	86	14	.	.	PUNCT
issue-18	87	1	depending	depend	VERB
issue-18	87	2	on	on	ADP
issue-18	87	3	the	the	DET
issue-18	87	4	type	type	NOUN
issue-18	87	5	of	of	ADP
issue-18	87	6	services	service	NOUN
issue-18	87	7	the	the	DET
issue-18	87	8	agency	agency	NOUN
issue-18	87	9	is	be	AUX
issue-18	87	10	going	go	VERB
issue-18	87	11	to	to	PART
issue-18	87	12	offer	offer	VERB
issue-18	87	13	its	its	PRON
issue-18	87	14	customers	customer	NOUN
issue-18	87	15	,	,	PUNCT
issue-18	87	16	it	it	PRON
issue-18	87	17	can	can	AUX
issue-18	87	18	include	include	VERB
issue-18	87	19	such	such	ADJ
issue-18	87	20	units	unit	NOUN
issue-18	87	21	and	and	CCONJ
issue-18	87	22	functions	function	NOUN
issue-18	87	23	that	that	PRON
issue-18	87	24	will	will	AUX
issue-18	87	25	be	be	AUX
issue-18	87	26	immediately	immediately	ADV
issue-18	87	27	involved	involve	VERB
issue-18	87	28	in	in	ADP
issue-18	87	29	advertising	advertising	NOUN
issue-18	87	30	product	product	NOUN
issue-18	87	31	manufacturing	manufacturing	NOUN
issue-18	87	32	:	:	PUNCT
issue-18	87	33	agency	agency	NOUN
issue-18	87	34	director	director	NOUN
issue-18	87	35	.	.	PUNCT
issue-18	88	1	may	may	AUX
issue-18	88	2	be	be	AUX
issue-18	88	3	an	an	DET
issue-18	88	4	individual	individual	NOUN
issue-18	88	5	or	or	CCONJ
issue-18	88	6	a	a	DET
issue-18	88	7	collective	collective	ADJ
issue-18	88	8	entity	entity	NOUN
issue-18	88	9	;	;	PUNCT
issue-18	88	10	creative	creative	ADJ
issue-18	88	11	department	department	NOUN
issue-18	88	12	  	  	SPACE
issue-18	88	13	–	–	PUNCT
issue-18	88	14	a	a	DET
issue-18	88	15	unit	unit	NOUN
issue-18	88	16	responsible	responsible	ADJ
issue-18	88	17	for	for	ADP
issue-18	88	18	the	the	DET
issue-18	88	19	development	development	NOUN
issue-18	88	20	of	of	ADP
issue-18	88	21	ideas	idea	NOUN
issue-18	88	22	,	,	PUNCT
issue-18	88	23	creative	creative	ADJ
issue-18	88	24	processes	process	NOUN
issue-18	88	25	based	base	VERB
issue-18	88	26	on	on	ADP
issue-18	88	27	the	the	DET
issue-18	88	28	strategy	strategy	NOUN
issue-18	88	29	identified	identify	VERB
issue-18	88	30	by	by	ADP
issue-18	88	31	the	the	DET
issue-18	88	32	strategic	strategic	ADJ
issue-18	88	33	planning	planning	NOUN
issue-18	88	34	department	department	NOUN
issue-18	88	35	.	.	PUNCT
issue-18	89	1	it	it	PRON
issue-18	89	2	has	have	VERB
issue-18	89	3	copywriters	copywriter	NOUN
issue-18	89	4	(	(	PUNCT
issue-18	89	5	responsible	responsible	ADJ
issue-18	89	6	for	for	ADP
issue-18	89	7	the	the	DET
issue-18	89	8	textual	textual	ADJ
issue-18	89	9	part	part	NOUN
issue-18	89	10	of	of	ADP
issue-18	89	11	advertising	advertising	NOUN
issue-18	89	12	)	)	PUNCT
issue-18	89	13	,	,	PUNCT
issue-18	89	14	art	art	NOUN
issue-18	89	15	directors	director	NOUN
issue-18	89	16	(	(	PUNCT
issue-18	89	17	visual	visual	ADJ
issue-18	89	18	part	part	NOUN
issue-18	89	19	)	)	PUNCT
issue-18	89	20	,	,	PUNCT
issue-18	89	21	and	and	CCONJ
issue-18	89	22	graphic	graphic	ADJ
issue-18	89	23	designers	designer	NOUN
issue-18	89	24	.	.	PUNCT
issue-18	90	1	the	the	DET
issue-18	90	2	unit	unit	NOUN
issue-18	90	3	head	head	NOUN
issue-18	90	4	is	be	AUX
issue-18	90	5	the	the	DET
issue-18	90	6	creative	creative	ADJ
issue-18	90	7	director	director	NOUN
issue-18	90	8	.	.	PUNCT
issue-18	91	1	customer	customer	NOUN
issue-18	91	2	service	service	PROPN
issue-18	91	3	department	department	NOUN
issue-18	91	4	is	be	AUX
issue-18	91	5	a	a	DET
issue-18	91	6	group	group	NOUN
issue-18	91	7	of	of	ADP
issue-18	91	8	managers	manager	NOUN
issue-18	91	9	acting	act	VERB
issue-18	91	10	as	as	ADP
issue-18	91	11	a	a	DET
issue-18	91	12	link	link	NOUN
issue-18	91	13	between	between	ADP
issue-18	91	14	the	the	DET
issue-18	91	15	customer	customer	NOUN
issue-18	91	16	and	and	CCONJ
issue-18	91	17	the	the	DET
issue-18	91	18	advertising	advertising	NOUN
issue-18	91	19	agency	agency	NOUN
issue-18	91	20	.	.	PUNCT
issue-18	92	1	this	this	PRON
issue-18	92	2	includes	include	VERB
issue-18	92	3	strategic	strategic	ADJ
issue-18	92	4	planning	planning	NOUN
issue-18	92	5	managers	manager	NOUN
issue-18	92	6	,	,	PUNCT
issue-18	92	7	who	who	PRON
issue-18	92	8	are	be	AUX
issue-18	92	9	responsible	responsible	ADJ
issue-18	92	10	for	for	ADP
issue-18	92	11	communication	communication	NOUN
issue-18	92	12	planning	planning	NOUN
issue-18	92	13	.	.	PUNCT
issue-18	93	1	the	the	DET
issue-18	93	2	unit	unit	NOUN
issue-18	93	3	works	work	VERB
issue-18	93	4	closely	closely	ADV
issue-18	93	5	with	with	ADP
issue-18	93	6	consumer	consumer	NOUN
issue-18	93	7	research	research	NOUN
issue-18	93	8	and	and	CCONJ
issue-18	93	9	develops	develop	VERB
issue-18	93	10	the	the	DET
issue-18	93	11	strategy	strategy	NOUN
issue-18	93	12	for	for	ADP
issue-18	93	13	the	the	DET
issue-18	93	14	future	future	ADJ
issue-18	93	15	advertising	advertising	NOUN
issue-18	93	16	campaign	campaign	NOUN
issue-18	93	17	(	(	PUNCT
issue-18	93	18	gorlov	gorlov	NOUN
issue-18	93	19	,	,	PUNCT
issue-18	93	20	2007	2007	NUM
issue-18	93	21	)	)	PUNCT
issue-18	93	22	.	.	PUNCT
issue-18	94	1	depending	depend	VERB
issue-18	94	2	on	on	ADP
issue-18	94	3	the	the	DET
issue-18	94	4	internal	internal	ADJ
issue-18	94	5	structure	structure	NOUN
issue-18	94	6	,	,	PUNCT
issue-18	94	7	specialists	specialist	NOUN
issue-18	94	8	identify	identify	VERB
issue-18	94	9	several	several	ADJ
issue-18	94	10	components	component	NOUN
issue-18	94	11	of	of	ADP
issue-18	94	12	the	the	DET
issue-18	94	13	advertising	advertising	NOUN
issue-18	94	14	agency	agency	NOUN
issue-18	94	15	management	management	NOUN
issue-18	94	16	complex	complex	NOUN
issue-18	94	17	:	:	PUNCT
issue-18	94	18	1	1	X
issue-18	94	19	.	.	X
issue-18	94	20	creative	creative	ADJ
issue-18	94	21	team	team	NOUN
issue-18	94	22	management	management	NOUN
issue-18	94	23	.	.	PUNCT
issue-18	95	1	this	this	DET
issue-18	95	2	component	component	NOUN
issue-18	95	3	is	be	AUX
issue-18	95	4	part	part	NOUN
issue-18	95	5	of	of	ADP
issue-18	95	6	the	the	DET
issue-18	95	7	human	human	ADJ
issue-18	95	8	resources	resource	NOUN
issue-18	95	9	policy	policy	NOUN
issue-18	95	10	,	,	PUNCT
issue-18	95	11	but	but	CCONJ
issue-18	95	12	since	since	SCONJ
issue-18	95	13	creative	creative	ADJ
issue-18	95	14	professions	profession	NOUN
issue-18	95	15	constitute	constitute	VERB
issue-18	95	16	the	the	DET
issue-18	95	17	main	main	ADJ
issue-18	95	18	part	part	NOUN
issue-18	95	19	of	of	ADP
issue-18	95	20	the	the	DET
issue-18	95	21	agency	agency	NOUN
issue-18	95	22	personnel	personnel	NOUN
issue-18	95	23	,	,	PUNCT
issue-18	95	24	or	or	CCONJ
issue-18	95	25	at	at	ADP
issue-18	95	26	least	least	ADJ
issue-18	95	27	the	the	DET
issue-18	95	28	most	most	ADV
issue-18	95	29	important	important	ADJ
issue-18	95	30	part	part	NOUN
issue-18	95	31	of	of	ADP
issue-18	95	32	it	it	PRON
issue-18	95	33	,	,	PUNCT
issue-18	95	34	they	they	PRON
issue-18	95	35	are	be	AUX
issue-18	95	36	to	to	PART
issue-18	95	37	be	be	AUX
issue-18	95	38	worked	work	VERB
issue-18	95	39	with	with	ADP
issue-18	95	40	separately	separately	ADV
issue-18	95	41	even	even	ADV
issue-18	95	42	when	when	SCONJ
issue-18	95	43	they	they	PRON
issue-18	95	44	simply	simply	ADV
issue-18	95	45	develop	develop	VERB
issue-18	95	46	label	label	NOUN
issue-18	95	47	inscriptions	inscription	NOUN
issue-18	95	48	.	.	PUNCT
issue-18	96	1	the	the	DET
issue-18	96	2	success	success	NOUN
issue-18	96	3	of	of	ADP
issue-18	96	4	an	an	DET
issue-18	96	5	advertising	advertising	NOUN
issue-18	96	6	agency	agency	NOUN
issue-18	96	7	will	will	AUX
issue-18	96	8	be	be	AUX
issue-18	96	9	determined	determine	VERB
issue-18	96	10	primarily	primarily	ADV
issue-18	96	11	by	by	ADP
issue-18	96	12	the	the	DET
issue-18	96	13	creative	creative	ADJ
issue-18	96	14	personnel	personnel	NOUN
issue-18	96	15	.	.	PUNCT
issue-18	97	1	2	2	X
issue-18	97	2	.	.	X
issue-18	97	3	advertising	advertising	NOUN
issue-18	97	4	service	service	NOUN
issue-18	97	5	management	management	NOUN
issue-18	97	6	.	.	PUNCT
issue-18	98	1	3	3	X
issue-18	98	2	.	.	X
issue-18	98	3	monitoring	monitoring	NOUN
issue-18	98	4	of	of	ADP
issue-18	98	5	orders	order	NOUN
issue-18	98	6	performance	performance	NOUN
issue-18	98	7	and	and	CCONJ
issue-18	98	8	quality	quality	NOUN
issue-18	98	9	control	control	NOUN
issue-18	98	10	.	.	PUNCT
issue-18	99	1	the	the	DET
issue-18	99	2	specific	specific	ADJ
issue-18	99	3	features	feature	NOUN
issue-18	99	4	of	of	ADP
issue-18	99	5	agency	agency	NOUN
issue-18	99	6	management	management	NOUN
issue-18	99	7	are	be	AUX
issue-18	99	8	largely	largely	ADV
issue-18	99	9	related	relate	VERB
issue-18	99	10	to	to	ADP
issue-18	99	11	the	the	DET
issue-18	99	12	specific	specific	ADJ
issue-18	99	13	nature	nature	NOUN
issue-18	99	14	of	of	ADP
issue-18	99	15	the	the	DET
issue-18	99	16	type	type	NOUN
issue-18	99	17	of	of	ADP
issue-18	99	18	companies	company	NOUN
issue-18	99	19	themselves	themselves	PRON
issue-18	99	20	and	and	CCONJ
issue-18	99	21	their	their	PRON
issue-18	99	22	products	product	NOUN
issue-18	99	23	.	.	PUNCT
issue-18	100	1	most	most	ADV
issue-18	100	2	often	often	ADV
issue-18	100	3	,	,	PUNCT
issue-18	100	4	the	the	DET
issue-18	100	5	principal	principal	ADJ
issue-18	100	6	activities	activity	NOUN
issue-18	100	7	include	include	VERB
issue-18	100	8	production	production	NOUN
issue-18	100	9	of	of	ADP
issue-18	100	10	an	an	DET
issue-18	100	11	advertising	advertising	NOUN
issue-18	100	12	message	message	NOUN
issue-18	100	13	.	.	PUNCT
issue-18	101	1	yet	yet	ADV
issue-18	101	2	,	,	PUNCT
issue-18	101	3	it	it	PRON
issue-18	101	4	can	can	AUX
issue-18	101	5	be	be	AUX
issue-18	101	6	done	do	VERB
issue-18	101	7	in	in	ADP
issue-18	101	8	various	various	ADJ
issue-18	101	9	forms	form	NOUN
issue-18	101	10	using	use	VERB
issue-18	101	11	various	various	ADJ
issue-18	101	12	communication	communication	NOUN
issue-18	101	13	systems	system	NOUN
issue-18	101	14	.	.	PUNCT
issue-18	102	1	the	the	DET
issue-18	102	2	manager	manager	NOUN
issue-18	102	3	must	must	AUX
issue-18	102	4	take	take	VERB
issue-18	102	5	into	into	ADP
issue-18	102	6	consideration	consideration	NOUN
issue-18	102	7	all	all	DET
issue-18	102	8	the	the	DET
issue-18	102	9	facts	fact	NOUN
issue-18	102	10	,	,	PUNCT
issue-18	102	11	know	know	VERB
issue-18	102	12	the	the	DET
issue-18	102	13	target	target	NOUN
issue-18	102	14	audience	audience	NOUN
issue-18	102	15	,	,	PUNCT
issue-18	102	16	specific	specific	ADJ
issue-18	102	17	features	feature	NOUN
issue-18	102	18	of	of	ADP
issue-18	102	19	the	the	DET
issue-18	102	20	manufactured	manufacture	VERB
issue-18	102	21	product	product	NOUN
issue-18	102	22	,	,	PUNCT
issue-18	102	23	and	and	CCONJ
issue-18	102	24	market	market	NOUN
issue-18	102	25	specifics	specific	NOUN
issue-18	102	26	.	.	PUNCT
issue-18	103	1	then	then	ADV
issue-18	103	2	,	,	PUNCT
issue-18	103	3	with	with	ADP
issue-18	103	4	due	due	ADJ
issue-18	103	5	regard	regard	NOUN
issue-18	103	6	to	to	ADP
issue-18	103	7	this	this	DET
issue-18	103	8	information	information	NOUN
issue-18	103	9	,	,	PUNCT
issue-18	103	10	the	the	DET
issue-18	103	11	baltic	baltic	ADJ
issue-18	103	12	journal	journal	PROPN
issue-18	103	13	of	of	ADP
issue-18	103	14	economic	economic	ADJ
issue-18	103	15	studies	study	NOUN
issue-18	103	16	102	102	NUM
issue-18	103	17	vol	vol	NOUN
issue-18	103	18	.	.	PROPN
issue-18	103	19	1	1	NUM
issue-18	103	20	,	,	PUNCT
issue-18	103	21	2015	2015	NUM
issue-18	103	22	policy	policy	NOUN
issue-18	103	23	of	of	ADP
issue-18	103	24	the	the	DET
issue-18	103	25	work	work	NOUN
issue-18	103	26	of	of	ADP
issue-18	103	27	the	the	DET
issue-18	103	28	entire	entire	ADJ
issue-18	103	29	organization	organization	NOUN
issue-18	103	30	is	be	AUX
issue-18	103	31	developed	develop	VERB
issue-18	103	32	.	.	PUNCT
issue-18	104	1	advertising	advertising	NOUN
issue-18	104	2	is	be	AUX
issue-18	104	3	entrepreneurial	entrepreneurial	ADJ
issue-18	104	4	activity	activity	NOUN
issue-18	104	5	with	with	ADP
issue-18	104	6	a	a	DET
issue-18	104	7	high	high	ADJ
issue-18	104	8	level	level	NOUN
issue-18	104	9	of	of	ADP
issue-18	104	10	risk	risk	NOUN
issue-18	104	11	.	.	PUNCT
issue-18	105	1	this	this	PRON
issue-18	105	2	should	should	AUX
issue-18	105	3	also	also	ADV
issue-18	105	4	be	be	AUX
issue-18	105	5	taken	take	VERB
issue-18	105	6	into	into	ADP
issue-18	105	7	account	account	NOUN
issue-18	105	8	by	by	ADP
issue-18	105	9	a	a	DET
issue-18	105	10	venture	venture	NOUN
issue-18	105	11	company	company	NOUN
issue-18	105	12	manager	manager	NOUN
issue-18	105	13	.	.	PUNCT
issue-18	106	1	a	a	DET
issue-18	106	2	good	good	ADJ
issue-18	106	3	manager	manager	NOUN
issue-18	106	4	minimizes	minimize	VERB
issue-18	106	5	the	the	DET
issue-18	106	6	risks	risk	NOUN
issue-18	106	7	,	,	PUNCT
issue-18	106	8	and	and	CCONJ
issue-18	106	9	only	only	ADV
issue-18	106	10	then	then	ADV
issue-18	106	11	strives	strive	VERB
issue-18	106	12	to	to	PART
issue-18	106	13	increase	increase	VERB
issue-18	106	14	profits	profit	NOUN
issue-18	106	15	.	.	PUNCT
issue-18	107	1	recently	recently	ADV
issue-18	107	2	,	,	PUNCT
issue-18	107	3	innovative	innovative	ADJ
issue-18	107	4	approaches	approach	NOUN
issue-18	107	5	to	to	ADP
issue-18	107	6	business	business	NOUN
issue-18	107	7	management	management	NOUN
issue-18	107	8	have	have	AUX
issue-18	107	9	become	become	VERB
issue-18	107	10	more	more	ADV
issue-18	107	11	and	and	CCONJ
issue-18	107	12	more	more	ADV
issue-18	107	13	popular	popular	ADJ
issue-18	107	14	.	.	PUNCT
issue-18	108	1	the	the	DET
issue-18	108	2	epoch	epoch	NOUN
issue-18	108	3	has	have	AUX
issue-18	108	4	changed	change	VERB
issue-18	108	5	.	.	PUNCT
issue-18	109	1	now	now	ADV
issue-18	109	2	,	,	PUNCT
issue-18	109	3	entirely	entirely	ADV
issue-18	109	4	different	different	ADJ
issue-18	109	5	factors	factor	NOUN
issue-18	109	6	influence	influence	VERB
issue-18	109	7	the	the	DET
issue-18	109	8	decision	decision	NOUN
issue-18	109	9	-	-	PUNCT
issue-18	109	10	making	make	VERB
issue-18	109	11	process	process	NOUN
issue-18	109	12	compared	compare	VERB
issue-18	109	13	to	to	ADP
issue-18	109	14	10	10	NUM
issue-18	109	15	-	-	SYM
issue-18	109	16	20	20	NUM
issue-18	109	17	years	year	NOUN
issue-18	109	18	ago	ago	ADV
issue-18	109	19	.	.	PUNCT
issue-18	110	1	management	management	NOUN
issue-18	110	2	based	base	VERB
issue-18	110	3	on	on	ADP
issue-18	110	4	fear	fear	NOUN
issue-18	110	5	no	no	ADV
issue-18	110	6	longer	long	ADV
issue-18	110	7	works	work	VERB
issue-18	110	8	.	.	PUNCT
issue-18	111	1	the	the	DET
issue-18	111	2	manager	manager	NOUN
issue-18	111	3	’s	’s	PART
issue-18	111	4	personal	personal	ADJ
issue-18	111	5	characteristics	characteristic	NOUN
issue-18	111	6	as	as	ADV
issue-18	111	7	well	well	ADV
issue-18	111	8	as	as	ADP
issue-18	111	9	his	his	PRON
issue-18	111	10	/	/	SYM
issue-18	111	11	her	her	PRON
issue-18	111	12	ability	ability	NOUN
issue-18	111	13	to	to	PART
issue-18	111	14	lead	lead	VERB
issue-18	111	15	come	come	VERB
issue-18	111	16	to	to	ADP
issue-18	111	17	the	the	DET
issue-18	111	18	fore	fore	NOUN
issue-18	111	19	,	,	PUNCT
issue-18	111	20	while	while	SCONJ
issue-18	111	21	the	the	DET
issue-18	111	22	job	job	NOUN
issue-18	111	23	description	description	NOUN
issue-18	111	24	and	and	CCONJ
issue-18	111	25	formalities	formality	NOUN
issue-18	111	26	become	become	VERB
issue-18	111	27	less	less	ADV
issue-18	111	28	important	important	ADJ
issue-18	111	29	.	.	PUNCT
issue-18	112	1	non	non	ADJ
issue-18	112	2	-	-	ADJ
issue-18	112	3	standard	standard	ADJ
issue-18	112	4	views	view	NOUN
issue-18	112	5	on	on	ADP
issue-18	112	6	the	the	DET
issue-18	112	7	management	management	NOUN
issue-18	112	8	,	,	PUNCT
issue-18	112	9	initiative	initiative	NOUN
issue-18	112	10	and	and	CCONJ
issue-18	112	11	enthusiasm	enthusiasm	NOUN
issue-18	112	12	in	in	ADP
issue-18	112	13	everything	everything	PRON
issue-18	112	14	are	be	AUX
issue-18	112	15	encouraged	encourage	VERB
issue-18	112	16	.	.	PUNCT
issue-18	113	1	today	today	NOUN
issue-18	113	2	,	,	PUNCT
issue-18	113	3	interesting	interesting	ADJ
issue-18	113	4	and	and	CCONJ
issue-18	113	5	relevant	relevant	ADJ
issue-18	113	6	ideas	idea	NOUN
issue-18	113	7	of	of	ADP
issue-18	113	8	business	business	NOUN
issue-18	113	9	conduct	conduct	NOUN
issue-18	113	10	can	can	AUX
issue-18	113	11	most	most	ADV
issue-18	113	12	frequently	frequently	ADV
issue-18	113	13	be	be	AUX
issue-18	113	14	found	find	VERB
issue-18	113	15	in	in	ADP
issue-18	113	16	representatives	representative	NOUN
issue-18	113	17	of	of	ADP
issue-18	113	18	such	such	ADJ
issue-18	113	19	countries	country	NOUN
issue-18	113	20	as	as	ADP
issue-18	113	21	the	the	DET
issue-18	113	22	usa	usa	PROPN
issue-18	113	23	,	,	PUNCT
issue-18	113	24	sweden	sweden	PROPN
issue-18	113	25	,	,	PUNCT
issue-18	113	26	and	and	CCONJ
issue-18	113	27	france	france	PROPN
issue-18	113	28	.	.	PUNCT
issue-18	114	1	this	this	PRON
issue-18	114	2	can	can	AUX
issue-18	114	3	be	be	AUX
issue-18	114	4	explained	explain	VERB
issue-18	114	5	by	by	ADP
issue-18	114	6	the	the	DET
issue-18	114	7	presence	presence	NOUN
issue-18	114	8	in	in	ADP
issue-18	114	9	them	they	PRON
issue-18	114	10	of	of	ADP
issue-18	114	11	a	a	DET
issue-18	114	12	large	large	ADJ
issue-18	114	13	number	number	NOUN
issue-18	114	14	of	of	ADP
issue-18	114	15	business	business	NOUN
issue-18	114	16	schools	school	NOUN
issue-18	114	17	and	and	CCONJ
issue-18	114	18	other	other	ADJ
issue-18	114	19	specialized	specialized	ADJ
issue-18	114	20	business	business	NOUN
issue-18	114	21	institutions	institution	NOUN
issue-18	114	22	.	.	PUNCT
issue-18	115	1	swedish	swedish	ADJ
issue-18	115	2	economists	economist	NOUN
issue-18	115	3	and	and	CCONJ
issue-18	115	4	professors	professor	NOUN
issue-18	115	5	of	of	ADP
issue-18	115	6	the	the	DET
issue-18	115	7	stockholm	stockholm	PROPN
issue-18	115	8	school	school	NOUN
issue-18	115	9	of	of	ADP
issue-18	115	10	economics	economic	NOUN
issue-18	115	11	,	,	PUNCT
issue-18	115	12	kjell	kjell	PROPN
issue-18	115	13	nordstrem	nordstrem	PROPN
issue-18	115	14	and	and	CCONJ
issue-18	115	15	jonas	jonas	PROPN
issue-18	115	16	ridderstrale	ridderstrale	PROPN
issue-18	115	17	,	,	PUNCT
issue-18	115	18	wrote	write	VERB
issue-18	115	19	the	the	DET
issue-18	115	20	manifesto	manifesto	NOUN
issue-18	115	21	of	of	ADP
issue-18	115	22	a	a	DET
issue-18	115	23	new	new	ADJ
issue-18	115	24	era	era	NOUN
issue-18	115	25	of	of	ADP
issue-18	115	26	business	business	NOUN
issue-18	115	27	ten	ten	NUM
issue-18	115	28	years	year	NOUN
issue-18	115	29	ago	ago	ADV
issue-18	115	30	,	,	PUNCT
issue-18	115	31	yet	yet	CCONJ
issue-18	115	32	in	in	ADP
issue-18	115	33	our	our	PRON
issue-18	115	34	countries	country	NOUN
issue-18	115	35	their	their	PRON
issue-18	115	36	ideas	idea	NOUN
issue-18	115	37	became	become	VERB
issue-18	115	38	popular	popular	ADJ
issue-18	115	39	not	not	PART
issue-18	115	40	so	so	ADV
issue-18	115	41	long	long	ADV
issue-18	115	42	ago	ago	ADV
issue-18	115	43	.	.	PUNCT
issue-18	116	1	the	the	DET
issue-18	116	2	main	main	ADJ
issue-18	116	3	ideas	idea	NOUN
issue-18	116	4	of	of	ADP
issue-18	116	5	nordstrem	nordstrem	ADJ
issue-18	116	6	and	and	CCONJ
issue-18	116	7	ridderstrale	ridderstrale	ADJ
issue-18	116	8	include	include	VERB
issue-18	116	9	:	:	PUNCT
issue-18	116	10	globalism	globalism	NOUN
issue-18	116	11	.	.	PUNCT
issue-18	117	1	wider	wide	ADJ
issue-18	117	2	and	and	CCONJ
issue-18	117	3	wider	wide	ADJ
issue-18	117	4	spread	spread	NOUN
issue-18	117	5	of	of	ADP
issue-18	117	6	the	the	DET
issue-18	117	7	internet	internet	NOUN
issue-18	117	8	,	,	PUNCT
issue-18	117	9	cosmopolitanism	cosmopolitanism	NOUN
issue-18	117	10	,	,	PUNCT
issue-18	117	11	exchange	exchange	NOUN
issue-18	117	12	of	of	ADP
issue-18	117	13	experience	experience	NOUN
issue-18	117	14	,	,	PUNCT
issue-18	117	15	and	and	CCONJ
issue-18	117	16	corporate	corporate	ADJ
issue-18	117	17	mergers	merger	NOUN
issue-18	117	18	.	.	PUNCT
issue-18	118	1	constant	constant	ADJ
issue-18	118	2	search	search	NOUN
issue-18	118	3	for	for	ADP
issue-18	118	4	business	business	NOUN
issue-18	118	5	differentiation	differentiation	NOUN
issue-18	118	6	.	.	PUNCT
issue-18	119	1	you	you	PRON
issue-18	119	2	should	should	AUX
issue-18	119	3	create	create	VERB
issue-18	119	4	something	something	PRON
issue-18	119	5	new	new	ADJ
issue-18	119	6	,	,	PUNCT
issue-18	119	7	something	something	PRON
issue-18	119	8	still	still	ADV
issue-18	119	9	unknown	unknown	ADJ
issue-18	119	10	in	in	ADP
issue-18	119	11	the	the	DET
issue-18	119	12	world	world	NOUN
issue-18	119	13	,	,	PUNCT
issue-18	119	14	or	or	CCONJ
issue-18	119	15	look	look	VERB
issue-18	119	16	for	for	ADP
issue-18	119	17	some	some	DET
issue-18	119	18	competitive	competitive	ADJ
issue-18	119	19	advantage	advantage	NOUN
issue-18	119	20	.	.	PUNCT
issue-18	120	1	the	the	DET
issue-18	120	2	need	need	NOUN
issue-18	120	3	for	for	ADP
issue-18	120	4	an	an	DET
issue-18	120	5	innovative	innovative	ADJ
issue-18	120	6	organizational	organizational	ADJ
issue-18	120	7	structure	structure	NOUN
issue-18	120	8	.	.	PUNCT
issue-18	121	1	create	create	VERB
issue-18	121	2	conditions	condition	NOUN
issue-18	121	3	that	that	PRON
issue-18	121	4	ensure	ensure	VERB
issue-18	121	5	production	production	NOUN
issue-18	121	6	not	not	PART
issue-18	121	7	of	of	ADP
issue-18	121	8	the	the	DET
issue-18	121	9	same	same	ADJ
issue-18	121	10	goods	good	NOUN
issue-18	121	11	but	but	CCONJ
issue-18	121	12	an	an	DET
issue-18	121	13	uninterrupted	uninterrupted	ADJ
issue-18	121	14	flow	flow	NOUN
issue-18	121	15	of	of	ADP
issue-18	121	16	creative	creative	ADJ
issue-18	121	17	ideas	idea	NOUN
issue-18	121	18	.	.	PUNCT
issue-18	122	1	leadership	leadership	NOUN
issue-18	122	2	.	.	PUNCT
issue-18	123	1	only	only	ADV
issue-18	123	2	a	a	DET
issue-18	123	3	charismatic	charismatic	ADJ
issue-18	123	4	and	and	CCONJ
issue-18	123	5	confident	confident	ADJ
issue-18	123	6	leader	leader	NOUN
issue-18	123	7	can	can	AUX
issue-18	123	8	motivate	motivate	VERB
issue-18	123	9	his	his	PRON
issue-18	123	10	/	/	SYM
issue-18	123	11	her	her	PRON
issue-18	123	12	subordinates	subordinate	NOUN
issue-18	123	13	to	to	PART
issue-18	123	14	move	move	VERB
issue-18	123	15	towards	towards	ADP
issue-18	123	16	new	new	ADJ
issue-18	123	17	professional	professional	ADJ
issue-18	123	18	achievements	achievement	NOUN
issue-18	123	19	.	.	PUNCT
issue-18	124	1	freedom	freedom	NOUN
issue-18	124	2	of	of	ADP
issue-18	124	3	power	power	NOUN
issue-18	124	4	.	.	PUNCT
issue-18	125	1	an	an	DET
issue-18	125	2	opportunity	opportunity	NOUN
issue-18	125	3	to	to	PART
issue-18	125	4	freely	freely	ADV
issue-18	125	5	use	use	VERB
issue-18	125	6	the	the	DET
issue-18	125	7	most	most	ADV
issue-18	125	8	valuable	valuable	ADJ
issue-18	125	9	resource	resource	NOUN
issue-18	125	10	 	 	SPACE
issue-18	125	11	–	–	PUNCT
issue-18	125	12	human	human	ADJ
issue-18	125	13	mind	mind	NOUN
issue-18	125	14	.	.	PUNCT
issue-18	126	1	the	the	DET
issue-18	126	2	ability	ability	NOUN
issue-18	126	3	to	to	PART
issue-18	126	4	surprise	surprise	VERB
issue-18	126	5	people	people	NOUN
issue-18	126	6	.	.	PUNCT
issue-18	127	1	the	the	DET
issue-18	127	2	only	only	ADJ
issue-18	127	3	way	way	NOUN
issue-18	127	4	to	to	PART
issue-18	127	5	sell	sell	VERB
issue-18	127	6	your	your	PRON
issue-18	127	7	product	product	NOUN
issue-18	127	8	is	be	AUX
issue-18	127	9	by	by	ADP
issue-18	127	10	surprising	surprise	VERB
issue-18	127	11	the	the	DET
issue-18	127	12	consumer	consumer	NOUN
issue-18	127	13	and	and	CCONJ
issue-18	127	14	by	by	ADP
issue-18	127	15	making	make	VERB
issue-18	127	16	him/	him/	VERB
issue-18	127	17	her	her	PRON
issue-18	127	18	interested	interested	ADJ
issue-18	127	19	.	.	PUNCT
issue-18	128	1	presentation	presentation	NOUN
issue-18	128	2	of	of	ADP
issue-18	128	3	business	business	NOUN
issue-18	128	4	as	as	ADP
issue-18	128	5	show	show	NOUN
issue-18	128	6	business	business	NOUN
issue-18	128	7	.	.	PUNCT
issue-18	129	1	nothing	nothing	PRON
issue-18	129	2	draws	draw	VERB
issue-18	129	3	attention	attention	NOUN
issue-18	129	4	as	as	ADV
issue-18	129	5	much	much	ADV
issue-18	129	6	as	as	ADP
issue-18	129	7	a	a	DET
issue-18	129	8	creative	creative	ADJ
issue-18	129	9	and	and	CCONJ
issue-18	129	10	non	non	ADJ
issue-18	129	11	-	-	ADJ
issue-18	129	12	standard	standard	ADJ
issue-18	129	13	approach	approach	NOUN
issue-18	129	14	.	.	PUNCT
issue-18	130	1	it	it	PRON
issue-18	130	2	is	be	AUX
issue-18	130	3	most	most	ADV
issue-18	130	4	obvious	obvious	ADJ
issue-18	130	5	in	in	ADP
issue-18	130	6	show	show	NOUN
issue-18	130	7	business	business	NOUN
issue-18	130	8	.	.	PUNCT
issue-18	131	1	this	this	PRON
issue-18	131	2	means	mean	VERB
issue-18	131	3	you	you	PRON
issue-18	131	4	should	should	AUX
issue-18	131	5	take	take	VERB
issue-18	131	6	some	some	DET
issue-18	131	7	elements	element	NOUN
issue-18	131	8	of	of	ADP
issue-18	131	9	a	a	DET
issue-18	131	10	show	show	NOUN
issue-18	131	11	and	and	CCONJ
issue-18	131	12	adapt	adapt	VERB
issue-18	131	13	them	they	PRON
issue-18	131	14	to	to	ADP
issue-18	131	15	your	your	PRON
issue-18	131	16	business	business	NOUN
issue-18	131	17	.	.	PUNCT
issue-18	132	1	these	these	PRON
issue-18	132	2	and	and	CCONJ
issue-18	132	3	many	many	ADJ
issue-18	132	4	other	other	ADJ
issue-18	132	5	ideas	idea	NOUN
issue-18	132	6	form	form	VERB
issue-18	132	7	no	no	ADV
issue-18	132	8	longer	long	ADV
issue-18	132	9	new	new	ADJ
issue-18	132	10	but	but	CCONJ
issue-18	132	11	very	very	ADV
issue-18	132	12	relevant	relevant	ADJ
issue-18	132	13	understanding	understanding	NOUN
issue-18	132	14	of	of	ADP
issue-18	132	15	the	the	DET
issue-18	132	16	modern	modern	ADJ
issue-18	132	17	business	business	NOUN
issue-18	132	18	structure	structure	NOUN
issue-18	132	19	and	and	CCONJ
issue-18	132	20	development	development	NOUN
issue-18	132	21	(	(	PUNCT
issue-18	132	22	nordstrem	nordstrem	PROPN
issue-18	132	23	&	&	CCONJ
issue-18	132	24	ridderstrale	ridderstrale	PROPN
issue-18	132	25	,	,	PUNCT
issue-18	132	26	2006	2006	NUM
issue-18	132	27	)	)	PUNCT
issue-18	132	28	.	.	PUNCT
issue-18	133	1	in	in	ADP
issue-18	133	2	practice	practice	NOUN
issue-18	133	3	,	,	PUNCT
issue-18	133	4	with	with	ADP
issue-18	133	5	regard	regard	NOUN
issue-18	133	6	to	to	ADP
issue-18	133	7	real	real	ADJ
issue-18	133	8	management	management	NOUN
issue-18	133	9	of	of	ADP
issue-18	133	10	advertising	advertising	NOUN
issue-18	133	11	agency	agency	NOUN
issue-18	133	12	marketing	marketing	NOUN
issue-18	133	13	,	,	PUNCT
issue-18	133	14	these	these	DET
issue-18	133	15	principles	principle	NOUN
issue-18	133	16	can	can	AUX
issue-18	133	17	be	be	AUX
issue-18	133	18	used	use	VERB
issue-18	133	19	as	as	SCONJ
issue-18	133	20	follows	follow	VERB
issue-18	133	21	.	.	PUNCT
issue-18	134	1	the	the	DET
issue-18	134	2	use	use	NOUN
issue-18	134	3	of	of	ADP
issue-18	134	4	appropriate	appropriate	ADJ
issue-18	134	5	management	management	NOUN
issue-18	134	6	in	in	ADP
issue-18	134	7	advertising	advertising	NOUN
issue-18	134	8	is	be	AUX
issue-18	134	9	important	important	ADJ
issue-18	134	10	as	as	ADP
issue-18	134	11	in	in	ADP
issue-18	134	12	no	no	DET
issue-18	134	13	other	other	ADJ
issue-18	134	14	business	business	NOUN
issue-18	134	15	,	,	PUNCT
issue-18	134	16	because	because	SCONJ
issue-18	134	17	the	the	DET
issue-18	134	18	tasks	task	NOUN
issue-18	134	19	of	of	ADP
issue-18	134	20	the	the	DET
issue-18	134	21	agency	agency	NOUN
issue-18	134	22	are	be	AUX
issue-18	134	23	in	in	ADP
issue-18	134	24	many	many	ADJ
issue-18	134	25	aspects	aspect	NOUN
issue-18	134	26	identified	identify	VERB
issue-18	134	27	by	by	ADP
issue-18	134	28	the	the	DET
issue-18	134	29	consumers	consumer	NOUN
issue-18	134	30	and	and	CCONJ
issue-18	134	31	not	not	PART
issue-18	134	32	by	by	ADP
issue-18	134	33	the	the	DET
issue-18	134	34	producers	producer	NOUN
issue-18	134	35	of	of	ADP
issue-18	134	36	advertising	advertising	NOUN
issue-18	134	37	services	service	NOUN
issue-18	134	38	.	.	PUNCT
issue-18	135	1	the	the	DET
issue-18	135	2	most	most	ADV
issue-18	135	3	important	important	ADJ
issue-18	135	4	is	be	AUX
issue-18	135	5	the	the	DET
issue-18	135	6	customer	customer	NOUN
issue-18	135	7	and	and	CCONJ
issue-18	135	8	the	the	DET
issue-18	135	9	end	end	NOUN
issue-18	135	10	consumer	consumer	NOUN
issue-18	135	11	.	.	PUNCT
issue-18	136	1	today	today	NOUN
issue-18	136	2	,	,	PUNCT
issue-18	136	3	the	the	DET
issue-18	136	4	agencies	agency	NOUN
issue-18	136	5	have	have	VERB
issue-18	136	6	to	to	PART
issue-18	136	7	constantly	constantly	ADV
issue-18	136	8	create	create	VERB
issue-18	136	9	the	the	DET
issue-18	136	10	woweffect	woweffect	NOUN
issue-18	136	11	both	both	PRON
issue-18	136	12	in	in	ADP
issue-18	136	13	their	their	PRON
issue-18	136	14	products	product	NOUN
issue-18	136	15	and	and	CCONJ
issue-18	136	16	in	in	ADP
issue-18	136	17	the	the	DET
issue-18	136	18	development	development	NOUN
issue-18	136	19	of	of	ADP
issue-18	136	20	their	their	PRON
issue-18	136	21	image	image	NOUN
issue-18	136	22	.	.	PUNCT
issue-18	137	1	significant	significant	ADJ
issue-18	137	2	success	success	NOUN
issue-18	137	3	in	in	ADP
issue-18	137	4	this	this	DET
issue-18	137	5	respect	respect	NOUN
issue-18	137	6	was	be	AUX
issue-18	137	7	achieved	achieve	VERB
issue-18	137	8	by	by	ADP
issue-18	137	9	ogilvy	ogilvy	PROPN
issue-18	137	10	&	&	CCONJ
issue-18	137	11	mother	mother	PROPN
issue-18	137	12	ukraine	ukraine	PROPN
issue-18	137	13	,	,	PUNCT
issue-18	137	14	whose	whose	DET
issue-18	137	15	flamboyant	flamboyant	ADJ
issue-18	137	16	advertising	advertising	NOUN
issue-18	137	17	campaigns	campaign	NOUN
issue-18	137	18	produced	produce	VERB
issue-18	137	19	a	a	DET
issue-18	137	20	powerful	powerful	ADJ
issue-18	137	21	creative	creative	ADJ
issue-18	137	22	image	image	NOUN
issue-18	137	23	.	.	PUNCT
issue-18	138	1	nordstrem	nordstrem	ADJ
issue-18	138	2	and	and	CCONJ
issue-18	138	3	ridderstrale	ridderstrale	PROPN
issue-18	138	4	recommend	recommend	VERB
issue-18	138	5	being	be	AUX
issue-18	138	6	faster	fast	ADJ
issue-18	138	7	with	with	ADP
issue-18	138	8	your	your	PRON
issue-18	138	9	plans	plan	NOUN
issue-18	138	10	and	and	CCONJ
issue-18	138	11	actions	action	NOUN
issue-18	138	12	.	.	PUNCT
issue-18	139	1	every	every	DET
issue-18	139	2	day	day	NOUN
issue-18	139	3	someone	someone	PRON
issue-18	139	4	has	have	VERB
issue-18	139	5	an	an	DET
issue-18	139	6	idea	idea	NOUN
issue-18	139	7	that	that	SCONJ
issue-18	139	8	we	we	PRON
issue-18	139	9	could	could	AUX
issue-18	139	10	implement	implement	VERB
issue-18	139	11	,	,	PUNCT
issue-18	139	12	and	and	CCONJ
issue-18	139	13	the	the	PRON
issue-18	139	14	longer	long	ADV
issue-18	139	15	we	we	PRON
issue-18	139	16	wait	wait	VERB
issue-18	139	17	the	the	DET
issue-18	139	18	more	more	ADJ
issue-18	139	19	opportunities	opportunity	NOUN
issue-18	139	20	we	we	PRON
issue-18	139	21	lose	lose	VERB
issue-18	139	22	.	.	PUNCT
issue-18	140	1	for	for	ADP
issue-18	140	2	advertising	advertising	NOUN
issue-18	140	3	agencies	agency	NOUN
issue-18	140	4	,	,	PUNCT
issue-18	140	5	this	this	DET
issue-18	140	6	piece	piece	NOUN
issue-18	140	7	of	of	ADP
issue-18	140	8	advice	advice	NOUN
issue-18	140	9	is	be	AUX
issue-18	140	10	extremely	extremely	ADV
issue-18	140	11	relevant	relevant	ADJ
issue-18	140	12	,	,	PUNCT
issue-18	140	13	since	since	SCONJ
issue-18	140	14	trends	trend	NOUN
issue-18	140	15	are	be	AUX
issue-18	140	16	constantly	constantly	ADV
issue-18	140	17	changing	change	VERB
issue-18	140	18	very	very	ADV
issue-18	140	19	rapidly	rapidly	ADV
issue-18	140	20	.	.	PUNCT
issue-18	141	1	a	a	DET
issue-18	141	2	successful	successful	ADJ
issue-18	141	3	agency	agency	NOUN
issue-18	141	4	does	do	AUX
issue-18	141	5	not	not	PART
issue-18	141	6	follow	follow	VERB
issue-18	141	7	but	but	CCONJ
issue-18	141	8	dictates	dictate	VERB
issue-18	141	9	the	the	DET
issue-18	141	10	trends	trend	NOUN
issue-18	141	11	itself	itself	PRON
issue-18	141	12	.	.	PUNCT
issue-18	142	1	in	in	ADP
issue-18	142	2	advertising	advertising	NOUN
issue-18	142	3	as	as	ADP
issue-18	142	4	in	in	ADP
issue-18	142	5	many	many	ADJ
issue-18	142	6	other	other	ADJ
issue-18	142	7	types	type	NOUN
issue-18	142	8	of	of	ADP
issue-18	142	9	business	business	NOUN
issue-18	142	10	,	,	PUNCT
issue-18	142	11	there	there	PRON
issue-18	142	12	is	be	VERB
issue-18	142	13	a	a	DET
issue-18	142	14	notion	notion	NOUN
issue-18	142	15	of	of	ADP
issue-18	142	16	competitive	competitive	ADJ
issue-18	142	17	bidding	bidding	NOUN
issue-18	142	18	.	.	PUNCT
issue-18	143	1	this	this	PRON
issue-18	143	2	is	be	AUX
issue-18	143	3	a	a	DET
issue-18	143	4	competitive	competitive	ADJ
issue-18	143	5	form	form	NOUN
issue-18	143	6	of	of	ADP
issue-18	143	7	provision	provision	NOUN
issue-18	143	8	of	of	ADP
issue-18	143	9	services	service	NOUN
issue-18	143	10	or	or	CCONJ
issue-18	143	11	performance	performance	NOUN
issue-18	143	12	of	of	ADP
issue-18	143	13	works	work	NOUN
issue-18	143	14	on	on	ADP
issue-18	143	15	the	the	DET
issue-18	143	16	basis	basis	NOUN
issue-18	143	17	of	of	ADP
issue-18	143	18	pre	pre	ADJ
issue-18	143	19	-	-	VERB
issue-18	143	20	defined	define	VERB
issue-18	143	21	documented	document	VERB
issue-18	143	22	conditions	condition	NOUN
issue-18	143	23	,	,	PUNCT
issue-18	143	24	within	within	ADP
issue-18	143	25	the	the	DET
issue-18	143	26	agreed	agree	VERB
issue-18	143	27	timelines	timeline	NOUN
issue-18	143	28	according	accord	VERB
issue-18	143	29	to	to	ADP
issue-18	143	30	the	the	DET
issue-18	143	31	principles	principle	NOUN
issue-18	143	32	of	of	ADP
issue-18	143	33	competition	competition	NOUN
issue-18	143	34	,	,	PUNCT
issue-18	143	35	justice	justice	NOUN
issue-18	143	36	,	,	PUNCT
issue-18	143	37	and	and	CCONJ
issue-18	143	38	efficiency	efficiency	NOUN
issue-18	143	39	.	.	PUNCT
issue-18	144	1	a	a	DET
issue-18	144	2	contract	contract	NOUN
issue-18	144	3	is	be	AUX
issue-18	144	4	signed	sign	VERB
issue-18	144	5	with	with	ADP
issue-18	144	6	the	the	DET
issue-18	144	7	winner	winner	NOUN
issue-18	144	8	of	of	ADP
issue-18	144	9	the	the	DET
issue-18	144	10	competitive	competitive	ADJ
issue-18	144	11	bidding	bidding	NOUN
issue-18	144	12	process	process	NOUN
issue-18	144	13	 	 	SPACE
issue-18	144	14	–	–	PUNCT
issue-18	144	15	the	the	DET
issue-18	144	16	participant	participant	NOUN
issue-18	144	17	who	who	PRON
issue-18	144	18	submitted	submit	VERB
issue-18	144	19	a	a	DET
issue-18	144	20	proposal	proposal	NOUN
issue-18	144	21	that	that	PRON
issue-18	144	22	meets	meet	VERB
issue-18	144	23	the	the	DET
issue-18	144	24	requirements	requirement	NOUN
issue-18	144	25	of	of	ADP
issue-18	144	26	the	the	DET
issue-18	144	27	documents	document	NOUN
issue-18	144	28	and	and	CCONJ
issue-18	144	29	offers	offer	VERB
issue-18	144	30	the	the	DET
issue-18	144	31	best	good	ADJ
issue-18	144	32	terms	term	NOUN
issue-18	144	33	.	.	PUNCT
issue-18	145	1	agencies	agency	NOUN
issue-18	145	2	constantly	constantly	ADV
issue-18	145	3	participate	participate	VERB
issue-18	145	4	in	in	ADP
issue-18	145	5	such	such	ADJ
issue-18	145	6	competitions	competition	NOUN
issue-18	145	7	.	.	PUNCT
issue-18	146	1	most	most	ADJ
issue-18	146	2	of	of	ADP
issue-18	146	3	their	their	PRON
issue-18	146	4	time	time	NOUN
issue-18	146	5	is	be	AUX
issue-18	146	6	spent	spend	VERB
issue-18	146	7	on	on	ADP
issue-18	146	8	the	the	DET
issue-18	146	9	development	development	NOUN
issue-18	146	10	of	of	ADP
issue-18	146	11	bidding	bidding	NOUN
issue-18	146	12	proposals	proposal	NOUN
issue-18	146	13	.	.	PUNCT
issue-18	147	1	today	today	NOUN
issue-18	147	2	,	,	PUNCT
issue-18	147	3	doing	do	VERB
issue-18	147	4	one	one	NOUN
issue-18	147	5	’s	’s	PART
issue-18	147	6	job	job	NOUN
issue-18	147	7	well	well	ADV
issue-18	147	8	is	be	AUX
issue-18	147	9	not	not	PART
issue-18	147	10	enough	enough	ADJ
issue-18	147	11	;	;	PUNCT
issue-18	147	12	one	one	PRON
issue-18	147	13	should	should	AUX
issue-18	147	14	seek	seek	VERB
issue-18	147	15	the	the	DET
issue-18	147	16	ways	way	NOUN
issue-18	147	17	to	to	PART
issue-18	147	18	distinguish	distinguish	VERB
issue-18	147	19	oneself	oneself	PRON
issue-18	147	20	,	,	PUNCT
issue-18	147	21	to	to	PART
issue-18	147	22	surprise	surprise	VERB
issue-18	147	23	the	the	DET
issue-18	147	24	customer	customer	NOUN
issue-18	147	25	and	and	CCONJ
issue-18	147	26	the	the	DET
issue-18	147	27	end	end	NOUN
issue-18	147	28	consumer	consumer	NOUN
issue-18	147	29	.	.	PUNCT
issue-18	148	1	the	the	PRON
issue-18	148	2	brighter	bright	ADJ
issue-18	148	3	the	the	DET
issue-18	148	4	way	way	NOUN
issue-18	148	5	the	the	DET
issue-18	148	6	agency	agency	NOUN
issue-18	148	7	presents	present	VERB
issue-18	148	8	its	its	PRON
issue-18	148	9	ideas	idea	NOUN
issue-18	148	10	,	,	PUNCT
issue-18	148	11	the	the	PRON
issue-18	148	12	higher	high	ADJ
issue-18	148	13	the	the	DET
issue-18	148	14	probability	probability	NOUN
issue-18	148	15	that	that	SCONJ
issue-18	148	16	it	it	PRON
issue-18	148	17	will	will	AUX
issue-18	148	18	get	get	VERB
issue-18	148	19	the	the	DET
issue-18	148	20	order	order	NOUN
issue-18	148	21	to	to	PART
issue-18	148	22	produce	produce	VERB
issue-18	148	23	a	a	DET
issue-18	148	24	video	video	NOUN
issue-18	148	25	or	or	CCONJ
issue-18	148	26	perform	perform	VERB
issue-18	148	27	other	other	ADJ
issue-18	148	28	works	work	NOUN
issue-18	148	29	.	.	PUNCT
issue-18	149	1	today	today	NOUN
issue-18	149	2	,	,	PUNCT
issue-18	149	3	for	for	ADP
issue-18	149	4	the	the	DET
issue-18	149	5	presentation	presentation	NOUN
issue-18	149	6	of	of	ADP
issue-18	149	7	ideas	idea	NOUN
issue-18	149	8	not	not	PART
issue-18	149	9	only	only	ADV
issue-18	149	10	power	power	NOUN
issue-18	149	11	point	point	NOUN
issue-18	149	12	is	be	AUX
issue-18	149	13	used	use	VERB
issue-18	149	14	but	but	CCONJ
issue-18	149	15	also	also	ADV
issue-18	149	16	more	more	ADV
issue-18	149	17	modern	modern	ADJ
issue-18	149	18	means	mean	NOUN
issue-18	149	19	such	such	ADJ
issue-18	149	20	as	as	ADP
issue-18	149	21	kinekt	kinekt	NOUN
issue-18	149	22	or	or	CCONJ
issue-18	149	23	augmented	augment	VERB
issue-18	149	24	reality	reality	NOUN
issue-18	149	25	applications	application	NOUN
issue-18	149	26	.	.	PUNCT
issue-18	150	1	kinekt	kinekt	PROPN
issue-18	150	2	enables	enable	VERB
issue-18	150	3	a	a	DET
issue-18	150	4	user	user	NOUN
issue-18	150	5	to	to	PART
issue-18	150	6	interact	interact	VERB
issue-18	150	7	with	with	ADP
issue-18	150	8	the	the	DET
issue-18	150	9	application	application	NOUN
issue-18	150	10	using	use	VERB
issue-18	150	11	oral	oral	ADJ
issue-18	150	12	commands	command	NOUN
issue-18	150	13	,	,	PUNCT
issue-18	150	14	body	body	NOUN
issue-18	150	15	movements	movement	NOUN
issue-18	150	16	,	,	PUNCT
issue-18	150	17	objects	object	NOUN
issue-18	150	18	,	,	PUNCT
issue-18	150	19	etc	etc	X
issue-18	150	20	.	.	X
issue-18	150	21	augmented	augment	VERB
issue-18	150	22	reality	reality	NOUN
issue-18	150	23	applications	application	NOUN
issue-18	150	24	help	help	VERB
issue-18	150	25	you	you	PRON
issue-18	150	26	combine	combine	VERB
issue-18	150	27	the	the	DET
issue-18	150	28	virtual	virtual	ADJ
issue-18	150	29	and	and	CCONJ
issue-18	150	30	real	real	ADJ
issue-18	150	31	thus	thus	ADV
issue-18	150	32	creating	create	VERB
issue-18	150	33	a	a	DET
issue-18	150	34	brighter	bright	ADJ
issue-18	150	35	impression	impression	NOUN
issue-18	150	36	on	on	ADP
issue-18	150	37	the	the	DET
issue-18	150	38	customer	customer	NOUN
issue-18	150	39	made	make	VERB
issue-18	150	40	by	by	ADP
issue-18	150	41	your	your	PRON
issue-18	150	42	presentation	presentation	NOUN
issue-18	150	43	.	.	PUNCT
issue-18	151	1	6	6	X
issue-18	151	2	.	.	PUNCT
issue-18	151	3	their	their	PRON
issue-18	151	4	marketing	marketing	NOUN
issue-18	151	5	tasks	task	NOUN
issue-18	151	6	in	in	ADP
issue-18	151	7	ukraine	ukraine	ADJ
issue-18	151	8	,	,	PUNCT
issue-18	151	9	universal	universal	ADJ
issue-18	151	10	and	and	CCONJ
issue-18	151	11	specialized	specialized	ADJ
issue-18	151	12	agencies	agency	NOUN
issue-18	151	13	solve	solve	VERB
issue-18	151	14	various	various	ADJ
issue-18	151	15	marketing	marketing	NOUN
issue-18	151	16	tasks	task	NOUN
issue-18	151	17	aimed	aim	VERB
issue-18	151	18	at	at	ADP
issue-18	151	19	ensuring	ensure	VERB
issue-18	151	20	the	the	DET
issue-18	151	21	agency	agency	NOUN
issue-18	151	22	development	development	NOUN
issue-18	151	23	.	.	PUNCT
issue-18	152	1	according	accord	VERB
issue-18	152	2	to	to	ADP
issue-18	152	3	the	the	DET
issue-18	152	4	results	result	NOUN
issue-18	152	5	of	of	ADP
issue-18	152	6	the	the	DET
issue-18	152	7	survey	survey	NOUN
issue-18	152	8	that	that	PRON
issue-18	152	9	we	we	PRON
issue-18	152	10	conducted	conduct	VERB
issue-18	152	11	,	,	PUNCT
issue-18	152	12	the	the	DET
issue-18	152	13	most	most	ADV
issue-18	152	14	popular	popular	ADJ
issue-18	152	15	among	among	ADP
issue-18	152	16	them	they	PRON
issue-18	152	17	(	(	PUNCT
issue-18	152	18	in	in	ADP
issue-18	152	19	decreasing	decrease	VERB
issue-18	152	20	order	order	NOUN
issue-18	152	21	)	)	PUNCT
issue-18	152	22	are	be	AUX
issue-18	152	23	search	search	NOUN
issue-18	152	24	for	for	ADP
issue-18	152	25	new	new	ADJ
issue-18	152	26	customers	customer	NOUN
issue-18	152	27	,	,	PUNCT
issue-18	152	28	identification	identification	NOUN
issue-18	152	29	of	of	ADP
issue-18	152	30	positioning	positioning	NOUN
issue-18	152	31	,	,	PUNCT
issue-18	152	32	development	development	NOUN
issue-18	152	33	strategy	strategy	NOUN
issue-18	152	34	drafting	drafting	NOUN
issue-18	152	35	,	,	PUNCT
issue-18	152	36	identification	identification	NOUN
issue-18	152	37	of	of	ADP
issue-18	152	38	the	the	DET
issue-18	152	39	agency	agency	NOUN
issue-18	152	40	’s	’s	PART
issue-18	152	41	pricing	pricing	NOUN
issue-18	152	42	policy	policy	NOUN
issue-18	152	43	,	,	PUNCT
issue-18	152	44	planning	planning	NOUN
issue-18	152	45	of	of	ADP
issue-18	152	46	the	the	DET
issue-18	152	47	range	range	NOUN
issue-18	152	48	of	of	ADP
issue-18	152	49	advertising	advertising	NOUN
issue-18	152	50	services	service	NOUN
issue-18	152	51	,	,	PUNCT
issue-18	152	52	market	market	NOUN
issue-18	152	53	behavior	behavior	NOUN
issue-18	152	54	monitoring	monitoring	NOUN
issue-18	152	55	,	,	PUNCT
issue-18	152	56	and	and	CCONJ
issue-18	152	57	other	other	ADJ
issue-18	152	58	services	service	NOUN
issue-18	152	59	.	.	PUNCT
issue-18	153	1	somewhat	somewhat	ADV
issue-18	153	2	different	different	ADJ
issue-18	153	3	priorities	priority	NOUN
issue-18	153	4	among	among	ADP
issue-18	153	5	representatives	representative	NOUN
issue-18	153	6	of	of	ADP
issue-18	153	7	advertising	advertising	NOUN
issue-18	153	8	agencies	agency	NOUN
issue-18	153	9	were	be	AUX
issue-18	153	10	developed	develop	VERB
issue-18	153	11	with	with	ADP
issue-18	153	12	regard	regard	NOUN
issue-18	153	13	to	to	ADP
issue-18	153	14	those	those	DET
issue-18	153	15	marketing	marketing	NOUN
issue-18	153	16	tasks	task	NOUN
issue-18	153	17	that	that	SCONJ
issue-18	153	18	they	they	PRON
issue-18	153	19	are	be	AUX
issue-18	153	20	planning	plan	VERB
issue-18	153	21	to	to	PART
issue-18	153	22	perform	perform	VERB
issue-18	153	23	in	in	ADP
issue-18	153	24	the	the	DET
issue-18	153	25	future	future	NOUN
issue-18	153	26	.	.	PUNCT
issue-18	154	1	the	the	DET
issue-18	154	2	first	first	ADJ
issue-18	154	3	place	place	NOUN
issue-18	154	4	in	in	ADP
issue-18	154	5	terms	term	NOUN
issue-18	154	6	of	of	ADP
issue-18	154	7	priority	priority	NOUN
issue-18	154	8	is	be	AUX
issue-18	154	9	taken	take	VERB
issue-18	154	10	by	by	ADP
issue-18	154	11	the	the	DET
issue-18	154	12	implementation	implementation	NOUN
issue-18	154	13	of	of	ADP
issue-18	154	14	pr	pr	NOUN
issue-18	154	15	-	-	PUNCT
issue-18	154	16	measures	measure	NOUN
issue-18	154	17	to	to	PART
issue-18	154	18	promote	promote	VERB
issue-18	154	19	advertising	advertising	NOUN
issue-18	154	20	services	service	NOUN
issue-18	154	21	and	and	CCONJ
issue-18	154	22	organize	organize	VERB
issue-18	154	23	participation	participation	NOUN
issue-18	154	24	in	in	ADP
issue-18	154	25	various	various	ADJ
issue-18	154	26	advertising	advertising	NOUN
issue-18	154	27	festivals	festival	NOUN
issue-18	154	28	/	/	SYM
issue-18	154	29	contests	contest	NOUN
issue-18	154	30	.	.	PUNCT
issue-18	155	1	the	the	DET
issue-18	155	2	second	second	ADJ
issue-18	155	3	place	place	NOUN
issue-18	155	4	is	be	AUX
issue-18	155	5	taken	take	VERB
issue-18	155	6	by	by	ADP
issue-18	155	7	the	the	DET
issue-18	155	8	evaluation	evaluation	NOUN
issue-18	155	9	of	of	ADP
issue-18	155	10	efficiency	efficiency	NOUN
issue-18	155	11	of	of	ADP
issue-18	155	12	marketing	marketing	NOUN
issue-18	155	13	activities	activity	NOUN
issue-18	155	14	that	that	PRON
issue-18	155	15	baltic	baltic	ADJ
issue-18	155	16	journal	journal	NOUN
issue-18	155	17	of	of	ADP
issue-18	155	18	economic	economic	ADJ
issue-18	155	19	studies	study	NOUN
issue-18	155	20	103	103	NUM
issue-18	155	21	vol	vol	NOUN
issue-18	155	22	.	.	PROPN
issue-18	155	23	1	1	NUM
issue-18	155	24	,	,	PUNCT
issue-18	155	25	2015	2015	NUM
issue-18	155	26	the	the	DET
issue-18	155	27	agencies	agency	NOUN
issue-18	155	28	are	be	AUX
issue-18	155	29	planning	plan	VERB
issue-18	155	30	to	to	PART
issue-18	155	31	implement	implement	VERB
issue-18	155	32	to	to	PART
issue-18	155	33	evaluate	evaluate	VERB
issue-18	155	34	their	their	PRON
issue-18	155	35	advertising	advertising	NOUN
issue-18	155	36	activities	activity	NOUN
issue-18	155	37	in	in	ADP
issue-18	155	38	the	the	DET
issue-18	155	39	marketing	marketing	NOUN
issue-18	155	40	communications	communication	NOUN
issue-18	155	41	market	market	NOUN
issue-18	155	42	.	.	PUNCT
issue-18	156	1	the	the	DET
issue-18	156	2	third	third	ADJ
issue-18	156	3	place	place	NOUN
issue-18	156	4	with	with	ADP
issue-18	156	5	regard	regard	NOUN
issue-18	156	6	to	to	ADP
issue-18	156	7	the	the	DET
issue-18	156	8	need	need	NOUN
issue-18	156	9	to	to	PART
issue-18	156	10	implement	implement	VERB
issue-18	156	11	by	by	ADP
issue-18	156	12	the	the	DET
issue-18	156	13	agency	agency	NOUN
issue-18	156	14	is	be	AUX
issue-18	156	15	taken	take	VERB
issue-18	156	16	by	by	ADP
issue-18	156	17	the	the	DET
issue-18	156	18	identification	identification	NOUN
issue-18	156	19	of	of	ADP
issue-18	156	20	its	its	PRON
issue-18	156	21	pricing	pricing	NOUN
issue-18	156	22	policy	policy	NOUN
issue-18	156	23	and	and	CCONJ
issue-18	156	24	monitoring	monitoring	NOUN
issue-18	156	25	of	of	ADP
issue-18	156	26	the	the	DET
issue-18	156	27	market	market	NOUN
issue-18	156	28	behavior	behavior	NOUN
issue-18	156	29	of	of	ADP
issue-18	156	30	the	the	DET
issue-18	156	31	agency	agency	NOUN
issue-18	156	32	’s	’s	PART
issue-18	156	33	competitors	competitor	NOUN
issue-18	156	34	.	.	PUNCT
issue-18	157	1	management	management	NOUN
issue-18	157	2	of	of	ADP
issue-18	157	3	an	an	DET
issue-18	157	4	advertising	advertising	NOUN
issue-18	157	5	agency	agency	NOUN
issue-18	157	6	requires	require	VERB
issue-18	157	7	not	not	PART
issue-18	157	8	only	only	ADV
issue-18	157	9	special	special	ADJ
issue-18	157	10	knowledge	knowledge	NOUN
issue-18	157	11	of	of	ADP
issue-18	157	12	the	the	DET
issue-18	157	13	media	medium	NOUN
issue-18	157	14	,	,	PUNCT
issue-18	157	15	creative	creative	ADJ
issue-18	157	16	and	and	CCONJ
issue-18	157	17	production	production	NOUN
issue-18	157	18	spheres	sphere	NOUN
issue-18	157	19	of	of	ADP
issue-18	157	20	advertising	advertising	NOUN
issue-18	157	21	,	,	PUNCT
issue-18	157	22	but	but	CCONJ
issue-18	157	23	also	also	ADV
issue-18	157	24	the	the	DET
issue-18	157	25	ability	ability	NOUN
issue-18	157	26	to	to	PART
issue-18	157	27	understand	understand	VERB
issue-18	157	28	creative	creative	ADJ
issue-18	157	29	people	people	NOUN
issue-18	157	30	who	who	PRON
issue-18	157	31	create	create	VERB
issue-18	157	32	advertising	advertising	NOUN
issue-18	157	33	.	.	PUNCT
issue-18	158	1	if	if	SCONJ
issue-18	158	2	we	we	PRON
issue-18	158	3	analyze	analyze	VERB
issue-18	158	4	activities	activity	NOUN
issue-18	158	5	of	of	ADP
issue-18	158	6	modern	modern	ADJ
issue-18	158	7	advertising	advertising	NOUN
issue-18	158	8	agencies	agency	NOUN
issue-18	158	9	,	,	PUNCT
issue-18	158	10	we	we	PRON
issue-18	158	11	can	can	AUX
issue-18	158	12	come	come	VERB
issue-18	158	13	to	to	ADP
issue-18	158	14	a	a	DET
issue-18	158	15	conclusion	conclusion	NOUN
issue-18	158	16	that	that	SCONJ
issue-18	158	17	they	they	PRON
issue-18	158	18	are	be	AUX
issue-18	158	19	no	no	ADV
issue-18	158	20	longer	long	ADJ
issue-18	158	21	companies	company	NOUN
issue-18	158	22	but	but	CCONJ
issue-18	158	23	creative	creative	ADJ
issue-18	158	24	laboratories	laboratory	NOUN
issue-18	158	25	,	,	PUNCT
issue-18	158	26	whose	whose	DET
issue-18	158	27	success	success	NOUN
issue-18	158	28	depends	depend	VERB
issue-18	158	29	on	on	ADP
issue-18	158	30	the	the	DET
issue-18	158	31	presence	presence	NOUN
issue-18	158	32	or	or	CCONJ
issue-18	158	33	absence	absence	NOUN
issue-18	158	34	of	of	ADP
issue-18	158	35	a	a	DET
issue-18	158	36	creative	creative	ADJ
issue-18	158	37	person	person	NOUN
issue-18	158	38	.	.	PUNCT
issue-18	159	1	agencies	agency	NOUN
issue-18	159	2	are	be	AUX
issue-18	159	3	being	be	AUX
issue-18	159	4	transformed	transform	VERB
issue-18	159	5	into	into	ADP
issue-18	159	6	a	a	DET
issue-18	159	7	productive	productive	ADJ
issue-18	159	8	process	process	NOUN
issue-18	159	9	that	that	PRON
issue-18	159	10	requires	require	VERB
issue-18	159	11	not	not	PART
issue-18	159	12	only	only	ADV
issue-18	159	13	nice	nice	ADJ
issue-18	159	14	creative	creative	ADJ
issue-18	159	15	solutions	solution	NOUN
issue-18	159	16	but	but	CCONJ
issue-18	159	17	also	also	ADV
issue-18	159	18	efficient	efficient	ADJ
issue-18	159	19	operations	operation	NOUN
issue-18	159	20	management	management	NOUN
issue-18	159	21	.	.	PUNCT
issue-18	160	1	with	with	ADP
issue-18	160	2	regard	regard	NOUN
issue-18	160	3	to	to	ADP
issue-18	160	4	human	human	ADJ
issue-18	160	5	resources	resource	NOUN
issue-18	160	6	issues	issue	NOUN
issue-18	160	7	,	,	PUNCT
issue-18	160	8	in	in	ADP
issue-18	160	9	order	order	NOUN
issue-18	160	10	to	to	PART
issue-18	160	11	retain	retain	VERB
issue-18	160	12	personnel	personnel	NOUN
issue-18	160	13	in	in	ADP
issue-18	160	14	the	the	DET
issue-18	160	15	agency	agency	NOUN
issue-18	160	16	you	you	PRON
issue-18	160	17	have	have	VERB
issue-18	160	18	to	to	PART
issue-18	160	19	make	make	VERB
issue-18	160	20	them	they	PRON
issue-18	160	21	interested	interested	ADJ
issue-18	160	22	.	.	PUNCT
issue-18	161	1	financial	financial	ADJ
issue-18	161	2	interest	interest	NOUN
issue-18	161	3	is	be	AUX
issue-18	161	4	not	not	PART
issue-18	161	5	always	always	ADV
issue-18	161	6	the	the	DET
issue-18	161	7	key	key	NOUN
issue-18	161	8	.	.	PUNCT
issue-18	162	1	in	in	ADP
issue-18	162	2	advertising	advertising	NOUN
issue-18	162	3	agency	agency	NOUN
issue-18	162	4	marketing	marketing	NOUN
issue-18	162	5	management	management	NOUN
issue-18	162	6	,	,	PUNCT
issue-18	162	7	a	a	DET
issue-18	162	8	very	very	ADV
issue-18	162	9	important	important	ADJ
issue-18	162	10	role	role	NOUN
issue-18	162	11	is	be	AUX
issue-18	162	12	played	play	VERB
issue-18	162	13	by	by	ADP
issue-18	162	14	its	its	PRON
issue-18	162	15	head	head	NOUN
issue-18	162	16	,	,	PUNCT
issue-18	162	17	his	his	PRON
issue-18	162	18	/	/	SYM
issue-18	162	19	her	her	PRON
issue-18	162	20	charisma	charisma	NOUN
issue-18	162	21	and	and	CCONJ
issue-18	162	22	leadership	leadership	NOUN
issue-18	162	23	qualities	quality	NOUN
issue-18	162	24	.	.	PUNCT
issue-18	163	1	the	the	DET
issue-18	163	2	head	head	NOUN
issue-18	163	3	has	have	VERB
issue-18	163	4	to	to	PART
issue-18	163	5	be	be	AUX
issue-18	163	6	a	a	DET
issue-18	163	7	role	role	NOUN
issue-18	163	8	model	model	NOUN
issue-18	163	9	for	for	ADP
issue-18	163	10	his	his	PRON
issue-18	163	11	/	/	SYM
issue-18	163	12	her	her	PRON
issue-18	163	13	subordinates	subordinate	NOUN
issue-18	163	14	.	.	PUNCT
issue-18	164	1	many	many	ADJ
issue-18	164	2	creative	creative	ADJ
issue-18	164	3	directors	director	NOUN
issue-18	164	4	make	make	VERB
issue-18	164	5	their	their	PRON
issue-18	164	6	employees	employee	NOUN
issue-18	164	7	believe	believe	VERB
issue-18	164	8	in	in	ADP
issue-18	164	9	themselves	themselves	PRON
issue-18	164	10	and	and	CCONJ
issue-18	164	11	respect	respect	VERB
issue-18	164	12	what	what	PRON
issue-18	164	13	they	they	PRON
issue-18	164	14	are	be	AUX
issue-18	164	15	doing	do	VERB
issue-18	164	16	.	.	PUNCT
issue-18	165	1	the	the	DET
issue-18	165	2	most	most	ADV
issue-18	165	3	spectacular	spectacular	ADJ
issue-18	165	4	examples	example	NOUN
issue-18	165	5	that	that	PRON
issue-18	165	6	i	i	PRON
issue-18	165	7	know	know	VERB
issue-18	165	8	include	include	VERB
issue-18	165	9	:	:	PUNCT
issue-18	165	10	former	former	ADJ
issue-18	165	11	creative	creative	ADJ
issue-18	165	12	director	director	NOUN
issue-18	165	13	of	of	ADP
issue-18	165	14	adventa	adventa	PROPN
issue-18	165	15	lowe	lowe	PROPN
issue-18	165	16	oleksii	oleksii	NOUN
issue-18	165	17	pasichnyk	pasichnyk	PROPN
issue-18	165	18	,	,	PUNCT
issue-18	165	19	head	head	NOUN
issue-18	165	20	of	of	ADP
issue-18	165	21	think!mccannericson	think!mccannericson	PUNCT
issue-18	165	22	yevhenii	yevhenii	PROPN
issue-18	165	23	kaminskyi	kaminskyi	PROPN
issue-18	165	24	,	,	PUNCT
issue-18	165	25	former	former	ADJ
issue-18	165	26	creative	creative	ADJ
issue-18	165	27	director	director	NOUN
issue-18	165	28	of	of	ADP
issue-18	165	29	havas	havas	PROPN
issue-18	165	30	worldwide	worldwide	ADV
issue-18	165	31	kiev	kiev	PROPN
issue-18	165	32	serhii	serhii	NOUN
issue-18	165	33	kryvosheia	kryvosheia	NOUN
issue-18	165	34	,	,	PUNCT
issue-18	165	35	and	and	CCONJ
issue-18	165	36	its	its	PRON
issue-18	165	37	current	current	ADJ
issue-18	165	38	creative	creative	ADJ
issue-18	165	39	director	director	NOUN
issue-18	165	40	 	 	SPACE
issue-18	165	41	–	–	PUNCT
issue-18	165	42	kostiantyn	kostiantyn	ADJ
issue-18	165	43	sobol	sobol	NOUN
issue-18	165	44	.	.	PUNCT
issue-18	166	1	these	these	DET
issue-18	166	2	persons	person	NOUN
issue-18	166	3	are	be	AUX
issue-18	166	4	good	good	ADJ
issue-18	166	5	examples	example	NOUN
issue-18	166	6	of	of	ADP
issue-18	166	7	head	head	NOUN
issue-18	166	8	of	of	ADP
issue-18	166	9	an	an	DET
issue-18	166	10	advertising	advertising	NOUN
issue-18	166	11	agency	agency	NOUN
issue-18	166	12	.	.	PUNCT
issue-18	167	1	the	the	DET
issue-18	167	2	employees	employee	NOUN
issue-18	167	3	have	have	VERB
issue-18	167	4	to	to	PART
issue-18	167	5	believe	believe	VERB
issue-18	167	6	in	in	ADP
issue-18	167	7	their	their	PRON
issue-18	167	8	own	own	ADJ
issue-18	167	9	strengths	strength	NOUN
issue-18	167	10	and	and	CCONJ
issue-18	167	11	success	success	NOUN
issue-18	167	12	.	.	PUNCT
issue-18	168	1	by	by	ADP
issue-18	168	2	delegating	delegate	VERB
issue-18	168	3	powers	power	NOUN
issue-18	168	4	and	and	CCONJ
issue-18	168	5	trust	trust	NOUN
issue-18	168	6	one	one	PRON
issue-18	168	7	can	can	AUX
issue-18	168	8	ensure	ensure	VERB
issue-18	168	9	initiative	initiative	NOUN
issue-18	168	10	and	and	CCONJ
issue-18	168	11	respect	respect	NOUN
issue-18	168	12	.	.	PUNCT
issue-18	169	1	each	each	DET
issue-18	169	2	employee	employee	NOUN
issue-18	169	3	has	have	VERB
issue-18	169	4	to	to	PART
issue-18	169	5	be	be	AUX
issue-18	169	6	aware	aware	ADJ
issue-18	169	7	of	of	ADP
issue-18	169	8	the	the	DET
issue-18	169	9	agency	agency	NOUN
issue-18	169	10	’s	’s	PART
issue-18	169	11	goals	goal	NOUN
issue-18	169	12	and	and	CCONJ
issue-18	169	13	feel	feel	VERB
issue-18	169	14	his	his	PRON
issue-18	169	15	/	/	SYM
issue-18	169	16	her	her	PRON
issue-18	169	17	responsibility	responsibility	NOUN
issue-18	169	18	for	for	ADP
issue-18	169	19	the	the	DET
issue-18	169	20	final	final	ADJ
issue-18	169	21	product	product	NOUN
issue-18	169	22	.	.	PUNCT
issue-18	170	1	this	this	PRON
issue-18	170	2	is	be	AUX
issue-18	170	3	the	the	DET
issue-18	170	4	main	main	ADJ
issue-18	170	5	task	task	NOUN
issue-18	170	6	of	of	ADP
issue-18	170	7	a	a	DET
issue-18	170	8	manager	manager	NOUN
issue-18	170	9	.	.	PUNCT
issue-18	171	1	the	the	DET
issue-18	171	2	basis	basis	NOUN
issue-18	171	3	for	for	ADP
issue-18	171	4	success	success	NOUN
issue-18	171	5	is	be	AUX
issue-18	171	6	now	now	ADV
issue-18	171	7	the	the	DET
issue-18	171	8	stability	stability	NOUN
issue-18	171	9	of	of	ADP
issue-18	171	10	quality	quality	NOUN
issue-18	171	11	,	,	PUNCT
issue-18	171	12	which	which	PRON
issue-18	171	13	is	be	AUX
issue-18	171	14	achieved	achieve	VERB
issue-18	171	15	through	through	ADP
issue-18	171	16	strategic	strategic	ADJ
issue-18	171	17	planning	planning	NOUN
issue-18	171	18	,	,	PUNCT
issue-18	171	19	efficient	efficient	ADJ
issue-18	171	20	management	management	NOUN
issue-18	171	21	,	,	PUNCT
issue-18	171	22	fine	fine	ADV
issue-18	171	23	-	-	PUNCT
issue-18	171	24	tuned	tune	VERB
issue-18	171	25	search	search	NOUN
issue-18	171	26	system	system	NOUN
issue-18	171	27	and	and	CCONJ
issue-18	171	28	talent	talent	NOUN
issue-18	171	29	retention	retention	NOUN
issue-18	171	30	,	,	PUNCT
issue-18	171	31	etc	etc	X
issue-18	171	32	.	.	X
issue-18	171	33	to	to	ADP
issue-18	171	34	this	this	DET
issue-18	171	35	end	end	NOUN
issue-18	171	36	,	,	PUNCT
issue-18	171	37	the	the	DET
issue-18	171	38	leading	lead	VERB
issue-18	171	39	western	western	ADJ
issue-18	171	40	european	european	ADJ
issue-18	171	41	and	and	CCONJ
issue-18	171	42	russian	russian	ADJ
issue-18	171	43	agencies	agency	NOUN
issue-18	171	44	create	create	VERB
issue-18	171	45	the	the	DET
issue-18	171	46	position	position	NOUN
issue-18	171	47	of	of	ADP
issue-18	171	48	quality	quality	NOUN
issue-18	171	49	assurance	assurance	NOUN
issue-18	171	50	manager	manager	NOUN
issue-18	171	51	,	,	PUNCT
issue-18	171	52	who	who	PRON
issue-18	171	53	introduces	introduce	VERB
issue-18	171	54	the	the	DET
issue-18	171	55	standards	standard	NOUN
issue-18	171	56	of	of	ADP
issue-18	171	57	quality	quality	NOUN
issue-18	171	58	of	of	ADP
issue-18	171	59	service	service	NOUN
issue-18	171	60	provision	provision	NOUN
issue-18	171	61	to	to	ADP
issue-18	171	62	customers	customer	NOUN
issue-18	171	63	.	.	PUNCT
issue-18	172	1	for	for	ADP
issue-18	172	2	instance	instance	NOUN
issue-18	172	3	,	,	PUNCT
issue-18	172	4	russian	russian	ADJ
issue-18	172	5	agency	agency	NOUN
issue-18	172	6	movie	movie	NOUN
issue-18	172	7	has	have	VERB
issue-18	172	8	a	a	DET
issue-18	172	9	quality	quality	NOUN
issue-18	172	10	director	director	NOUN
issue-18	172	11	in	in	ADP
issue-18	172	12	its	its	PRON
issue-18	172	13	staffing	staffing	NOUN
issue-18	172	14	list	list	NOUN
issue-18	172	15	.	.	PUNCT
issue-18	173	1	in	in	ADP
issue-18	173	2	our	our	PRON
issue-18	173	3	opinion	opinion	NOUN
issue-18	173	4	,	,	PUNCT
issue-18	173	5	ukrainian	ukrainian	ADJ
issue-18	173	6	agencies	agency	NOUN
issue-18	173	7	should	should	AUX
issue-18	173	8	also	also	ADV
issue-18	173	9	introduce	introduce	VERB
issue-18	173	10	such	such	ADJ
issue-18	173	11	positions	position	NOUN
issue-18	173	12	,	,	PUNCT
issue-18	173	13	especially	especially	ADV
issue-18	173	14	at	at	ADP
issue-18	173	15	the	the	DET
issue-18	173	16	stage	stage	NOUN
issue-18	173	17	of	of	ADP
issue-18	173	18	standardization	standardization	NOUN
issue-18	173	19	of	of	ADP
issue-18	173	20	their	their	PRON
issue-18	173	21	services	service	NOUN
issue-18	173	22	(	(	PUNCT
issue-18	173	23	mel’nikovich	mel’nikovich	NOUN
issue-18	173	24	,	,	PUNCT
issue-18	173	25	2009a	2009a	NUM
issue-18	173	26	;	;	PUNCT
issue-18	173	27	mel’nikovich	mel’nikovich	PRON
issue-18	173	28	,	,	PUNCT
issue-18	173	29	2009b	2009b	NUM
issue-18	173	30	)	)	PUNCT
issue-18	173	31	.	.	PUNCT
issue-18	174	1	7	7	X
issue-18	174	2	.	.	X
issue-18	174	3	conclusions	conclusion	NOUN
issue-18	174	4	generalizing	generalize	VERB
issue-18	174	5	our	our	PRON
issue-18	174	6	analysis	analysis	NOUN
issue-18	174	7	of	of	ADP
issue-18	174	8	marketing	marketing	NOUN
issue-18	174	9	management	management	NOUN
issue-18	174	10	in	in	ADP
issue-18	174	11	the	the	DET
issue-18	174	12	advertising	advertising	NOUN
issue-18	174	13	sphere	sphere	NOUN
issue-18	174	14	,	,	PUNCT
issue-18	174	15	the	the	DET
issue-18	174	16	following	follow	VERB
issue-18	174	17	conclusions	conclusion	NOUN
issue-18	174	18	can	can	AUX
issue-18	174	19	be	be	AUX
issue-18	174	20	made	make	VERB
issue-18	174	21	:	:	PUNCT
issue-18	174	22	1	1	X
issue-18	174	23	.	.	X
issue-18	174	24	each	each	DET
issue-18	174	25	agency	agency	NOUN
issue-18	174	26	in	in	ADP
issue-18	174	27	ukraine	ukraine	PROPN
issue-18	174	28	has	have	VERB
issue-18	174	29	its	its	PRON
issue-18	174	30	own	own	ADJ
issue-18	174	31	unique	unique	ADJ
issue-18	174	32	functioning	function	VERB
issue-18	174	33	characteristics	characteristic	NOUN
issue-18	174	34	,	,	PUNCT
issue-18	174	35	its	its	PRON
issue-18	174	36	own	own	ADJ
issue-18	174	37	service	service	NOUN
issue-18	174	38	portfolio	portfolio	NOUN
issue-18	174	39	,	,	PUNCT
issue-18	174	40	its	its	PRON
issue-18	174	41	own	own	ADJ
issue-18	174	42	view	view	NOUN
issue-18	174	43	of	of	ADP
issue-18	174	44	the	the	DET
issue-18	174	45	managers	manager	NOUN
issue-18	174	46	as	as	ADP
issue-18	174	47	to	to	ADP
issue-18	174	48	how	how	SCONJ
issue-18	174	49	the	the	DET
issue-18	174	50	agency	agency	NOUN
issue-18	174	51	should	should	AUX
issue-18	174	52	be	be	AUX
issue-18	174	53	organized	organize	VERB
issue-18	174	54	that	that	PRON
issue-18	174	55	leads	lead	VERB
issue-18	174	56	to	to	ADP
issue-18	174	57	the	the	DET
issue-18	174	58	emergence	emergence	NOUN
issue-18	174	59	of	of	ADP
issue-18	174	60	difference	difference	NOUN
issue-18	174	61	organizational	organizational	ADJ
issue-18	174	62	structures	structure	NOUN
issue-18	174	63	of	of	ADP
issue-18	174	64	management	management	NOUN
issue-18	174	65	even	even	ADV
issue-18	174	66	in	in	ADP
issue-18	174	67	agencies	agency	NOUN
issue-18	174	68	with	with	ADP
issue-18	174	69	the	the	DET
issue-18	174	70	same	same	ADJ
issue-18	174	71	specialization	specialization	NOUN
issue-18	174	72	;	;	PUNCT
issue-18	174	73	2	2	X
issue-18	174	74	.	.	X
issue-18	174	75	the	the	DET
issue-18	174	76	majority	majority	NOUN
issue-18	174	77	of	of	ADP
issue-18	174	78	agencies	agency	NOUN
issue-18	174	79	have	have	VERB
issue-18	174	80	a	a	DET
issue-18	174	81	non	non	ADJ
issue-18	174	82	-	-	ADJ
issue-18	174	83	systemic	systemic	ADJ
issue-18	174	84	approach	approach	NOUN
issue-18	174	85	to	to	ADP
issue-18	174	86	organization	organization	NOUN
issue-18	174	87	of	of	ADP
issue-18	174	88	agency	agency	NOUN
issue-18	174	89	marketing	marketing	NOUN
issue-18	174	90	,	,	PUNCT
issue-18	174	91	which	which	PRON
issue-18	174	92	results	result	VERB
issue-18	174	93	in	in	ADP
issue-18	174	94	sporadic	sporadic	ADJ
issue-18	174	95	activities	activity	NOUN
issue-18	174	96	related	relate	VERB
issue-18	174	97	to	to	ADP
issue-18	174	98	the	the	DET
issue-18	174	99	application	application	NOUN
issue-18	174	100	and	and	CCONJ
issue-18	174	101	organization	organization	NOUN
issue-18	174	102	of	of	ADP
issue-18	174	103	marketing	marketing	NOUN
issue-18	174	104	in	in	ADP
issue-18	174	105	the	the	DET
issue-18	174	106	agency	agency	NOUN
issue-18	174	107	.	.	PUNCT
issue-18	175	1	only	only	ADV
issue-18	175	2	some	some	DET
issue-18	175	3	individual	individual	ADJ
issue-18	175	4	agencies	agency	NOUN
issue-18	175	5	begin	begin	VERB
issue-18	175	6	to	to	PART
issue-18	175	7	develop	develop	VERB
issue-18	175	8	their	their	PRON
issue-18	175	9	own	own	ADJ
issue-18	175	10	marketing	marketing	NOUN
issue-18	175	11	strategies	strategy	NOUN
issue-18	175	12	,	,	PUNCT
issue-18	175	13	for	for	ADP
issue-18	175	14	the	the	DET
issue-18	175	15	implementation	implementation	NOUN
issue-18	175	16	of	of	ADP
issue-18	175	17	which	which	PRON
issue-18	175	18	marketing	marketing	NOUN
issue-18	175	19	budgets	budget	NOUN
issue-18	175	20	are	be	AUX
issue-18	175	21	allocated	allocate	VERB
issue-18	175	22	;	;	PUNCT
issue-18	175	23	3	3	X
issue-18	175	24	.	.	X
issue-18	175	25	responsibility	responsibility	NOUN
issue-18	175	26	for	for	ADP
issue-18	175	27	the	the	DET
issue-18	175	28	implementation	implementation	NOUN
issue-18	175	29	of	of	ADP
issue-18	175	30	certain	certain	ADJ
issue-18	175	31	marketing	marketing	NOUN
issue-18	175	32	tasks	task	NOUN
issue-18	175	33	in	in	ADP
issue-18	175	34	the	the	DET
issue-18	175	35	agencies	agency	NOUN
issue-18	175	36	is	be	AUX
issue-18	175	37	dispersed	disperse	VERB
issue-18	175	38	among	among	ADP
issue-18	175	39	various	various	ADJ
issue-18	175	40	structural	structural	ADJ
issue-18	175	41	units	unit	NOUN
issue-18	175	42	and	and	CCONJ
issue-18	175	43	even	even	ADV
issue-18	175	44	among	among	ADP
issue-18	175	45	individual	individual	ADJ
issue-18	175	46	employees	employee	NOUN
issue-18	175	47	.	.	PUNCT
issue-18	176	1	for	for	ADP
issue-18	176	2	instance	instance	NOUN
issue-18	176	3	,	,	PUNCT
issue-18	176	4	the	the	DET
issue-18	176	5	issues	issue	NOUN
issue-18	176	6	related	relate	VERB
issue-18	176	7	to	to	ADP
issue-18	176	8	the	the	DET
issue-18	176	9	agency	agency	NOUN
issue-18	176	10	development	development	NOUN
issue-18	176	11	strategy	strategy	NOUN
issue-18	176	12	drafting	drafting	NOUN
issue-18	176	13	,	,	PUNCT
issue-18	176	14	identification	identification	NOUN
issue-18	176	15	of	of	ADP
issue-18	176	16	the	the	DET
issue-18	176	17	marketing	marketing	NOUN
issue-18	176	18	budget	budget	NOUN
issue-18	176	19	,	,	PUNCT
issue-18	176	20	agency	agency	NOUN
issue-18	176	21	positioning	positioning	NOUN
issue-18	176	22	,	,	PUNCT
issue-18	176	23	and	and	CCONJ
issue-18	176	24	its	its	PRON
issue-18	176	25	pricing	pricing	NOUN
issue-18	176	26	and	and	CCONJ
issue-18	176	27	products	product	NOUN
issue-18	176	28	range	range	NOUN
issue-18	176	29	policies	policy	NOUN
issue-18	176	30	are	be	AUX
issue-18	176	31	the	the	DET
issue-18	176	32	responsibility	responsibility	NOUN
issue-18	176	33	of	of	ADP
issue-18	176	34	the	the	DET
issue-18	176	35	owner	owner	NOUN
issue-18	176	36	or	or	CCONJ
issue-18	176	37	head	head	NOUN
issue-18	176	38	of	of	ADP
issue-18	176	39	the	the	DET
issue-18	176	40	agency	agency	NOUN
issue-18	176	41	.	.	PUNCT
issue-18	177	1	search	search	NOUN
issue-18	177	2	for	for	ADP
issue-18	177	3	new	new	ADJ
issue-18	177	4	customers	customer	NOUN
issue-18	177	5	is	be	AUX
issue-18	177	6	the	the	DET
issue-18	177	7	responsibility	responsibility	NOUN
issue-18	177	8	of	of	ADP
issue-18	177	9	the	the	DET
issue-18	177	10	customer	customer	NOUN
issue-18	177	11	service	service	PROPN
issue-18	177	12	department	department	PROPN
issue-18	177	13	or	or	CCONJ
issue-18	177	14	business	business	NOUN
issue-18	177	15	development	development	PROPN
issue-18	177	16	department	department	PROPN
issue-18	177	17	.	.	PUNCT
issue-18	178	1	monitoring	monitoring	NOUN
issue-18	178	2	of	of	ADP
issue-18	178	3	market	market	NOUN
issue-18	178	4	behavior	behavior	NOUN
issue-18	178	5	or	or	CCONJ
issue-18	178	6	competitors	competitor	NOUN
issue-18	178	7	is	be	AUX
issue-18	178	8	performed	perform	VERB
issue-18	178	9	by	by	ADP
issue-18	178	10	the	the	DET
issue-18	178	11	marketing	marketing	NOUN
issue-18	178	12	department	department	PROPN
issue-18	178	13	or	or	CCONJ
issue-18	178	14	research	research	NOUN
issue-18	178	15	department	department	NOUN
issue-18	178	16	,	,	PUNCT
issue-18	178	17	whereas	whereas	SCONJ
issue-18	178	18	promotion	promotion	NOUN
issue-18	178	19	and	and	CCONJ
issue-18	178	20	pr	pr	NOUN
issue-18	178	21	event	event	NOUN
issue-18	178	22	for	for	ADP
issue-18	178	23	promotion	promotion	NOUN
issue-18	178	24	of	of	ADP
issue-18	178	25	advertising	advertising	NOUN
issue-18	178	26	services	service	NOUN
issue-18	178	27	may	may	AUX
issue-18	178	28	be	be	AUX
issue-18	178	29	organized	organize	VERB
issue-18	178	30	and	and	CCONJ
issue-18	178	31	carried	carry	VERB
issue-18	178	32	out	out	ADP
issue-18	178	33	by	by	ADP
issue-18	178	34	the	the	DET
issue-18	178	35	corporate	corporate	ADJ
issue-18	178	36	communications	communication	NOUN
issue-18	178	37	department	department	NOUN
issue-18	178	38	,	,	PUNCT
issue-18	178	39	marketing	marketing	NOUN
issue-18	178	40	department	department	NOUN
issue-18	178	41	,	,	PUNCT
issue-18	178	42	business	business	NOUN
issue-18	178	43	development	development	PROPN
issue-18	178	44	department	department	PROPN
issue-18	178	45	or	or	CCONJ
issue-18	178	46	even	even	ADV
issue-18	178	47	by	by	ADP
issue-18	178	48	the	the	DET
issue-18	178	49	owner	owner	NOUN
issue-18	178	50	(	(	PUNCT
issue-18	178	51	head	head	NOUN
issue-18	178	52	)	)	PUNCT
issue-18	178	53	of	of	ADP
issue-18	178	54	the	the	DET
issue-18	178	55	agency	agency	NOUN
issue-18	178	56	.	.	PUNCT
issue-18	179	1	such	such	ADJ
issue-18	179	2	situation	situation	NOUN
issue-18	179	3	in	in	ADP
issue-18	179	4	the	the	DET
issue-18	179	5	marketing	marketing	NOUN
issue-18	179	6	management	management	NOUN
issue-18	179	7	sphere	sphere	NOUN
issue-18	179	8	,	,	PUNCT
issue-18	179	9	which	which	PRON
issue-18	179	10	has	have	AUX
issue-18	179	11	developed	develop	VERB
issue-18	179	12	in	in	ADP
issue-18	179	13	ukrainian	ukrainian	ADJ
issue-18	179	14	advertising	advertising	NOUN
issue-18	179	15	business	business	NOUN
issue-18	179	16	,	,	PUNCT
issue-18	179	17	demonstrates	demonstrate	VERB
issue-18	179	18	a	a	DET
issue-18	179	19	lack	lack	NOUN
issue-18	179	20	of	of	ADP
issue-18	179	21	agencies	agency	NOUN
issue-18	179	22	’	'	PUNCT
issue-18	179	23	readiness	readiness	NOUN
issue-18	179	24	for	for	ADP
issue-18	179	25	the	the	DET
issue-18	179	26	implementation	implementation	NOUN
issue-18	179	27	of	of	ADP
issue-18	179	28	a	a	DET
issue-18	179	29	comprehensive	comprehensive	ADJ
issue-18	179	30	system	system	NOUN
issue-18	179	31	approach	approach	NOUN
issue-18	179	32	to	to	ADP
issue-18	179	33	organizing	organize	VERB
issue-18	179	34	their	their	PRON
issue-18	179	35	marketing	marketing	NOUN
issue-18	179	36	activities	activity	NOUN
issue-18	179	37	.	.	PUNCT
issue-18	180	1	4	4	X
issue-18	180	2	.	.	PUNCT
issue-18	180	3	compared	compare	VERB
issue-18	180	4	to	to	ADP
issue-18	180	5	highly	highly	ADV
issue-18	180	6	developed	develop	VERB
issue-18	180	7	countries	country	NOUN
issue-18	180	8	,	,	PUNCT
issue-18	180	9	the	the	DET
issue-18	180	10	ukrainian	ukrainian	ADJ
issue-18	180	11	advertising	advertising	NOUN
issue-18	180	12	market	market	NOUN
issue-18	180	13	is	be	AUX
issue-18	180	14	far	far	ADV
issue-18	180	15	from	from	ADP
issue-18	180	16	saturation	saturation	NOUN
issue-18	180	17	and	and	CCONJ
issue-18	180	18	has	have	VERB
issue-18	180	19	a	a	DET
issue-18	180	20	great	great	ADJ
issue-18	180	21	development	development	NOUN
issue-18	180	22	potential	potential	NOUN
issue-18	180	23	.	.	PUNCT
issue-18	181	1	further	further	ADJ
issue-18	181	2	development	development	NOUN
issue-18	181	3	of	of	ADP
issue-18	181	4	the	the	DET
issue-18	181	5	advertising	advertising	NOUN
issue-18	181	6	market	market	NOUN
issue-18	181	7	can	can	AUX
issue-18	181	8	be	be	AUX
issue-18	181	9	determined	determine	VERB
issue-18	181	10	by	by	ADP
issue-18	181	11	development	development	NOUN
issue-18	181	12	of	of	ADP
issue-18	181	13	other	other	ADJ
issue-18	181	14	commodity	commodity	NOUN
issue-18	181	15	markets	market	NOUN
issue-18	181	16	,	,	PUNCT
issue-18	181	17	primarily	primarily	ADV
issue-18	181	18	an	an	DET
issue-18	181	19	increase	increase	NOUN
issue-18	181	20	of	of	ADP
issue-18	181	21	the	the	DET
issue-18	181	22	volume	volume	NOUN
issue-18	181	23	of	of	ADP
issue-18	181	24	the	the	DET
issue-18	181	25	consumer	consumer	NOUN
issue-18	181	26	goods	good	NOUN
issue-18	181	27	market	market	NOUN
issue-18	181	28	.	.	PUNCT
issue-18	182	1	the	the	DET
issue-18	182	2	growth	growth	NOUN
issue-18	182	3	of	of	ADP
issue-18	182	4	the	the	DET
issue-18	182	5	market	market	NOUN
issue-18	182	6	of	of	ADP
issue-18	182	7	consumer	consumer	NOUN
issue-18	182	8	goods	good	NOUN
issue-18	182	9	and	and	CCONJ
issue-18	182	10	services	service	NOUN
issue-18	182	11	,	,	PUNCT
issue-18	182	12	appearance	appearance	NOUN
issue-18	182	13	of	of	ADP
issue-18	182	14	new	new	ADJ
issue-18	182	15	brands	brand	NOUN
issue-18	182	16	influence	influence	VERB
issue-18	182	17	the	the	DET
issue-18	182	18	growth	growth	NOUN
issue-18	182	19	of	of	ADP
issue-18	182	20	the	the	DET
issue-18	182	21	volumes	volume	NOUN
issue-18	182	22	of	of	ADP
issue-18	182	23	the	the	DET
issue-18	182	24	advertising	advertising	NOUN
issue-18	182	25	market	market	NOUN
issue-18	182	26	.	.	PUNCT
issue-18	183	1	ukrainian	ukrainian	ADJ
issue-18	183	2	companies	company	NOUN
issue-18	183	3	,	,	PUNCT
issue-18	183	4	based	base	VERB
issue-18	183	5	on	on	ADP
issue-18	183	6	the	the	DET
issue-18	183	7	experience	experience	NOUN
issue-18	183	8	of	of	ADP
issue-18	183	9	foreign	foreign	ADJ
issue-18	183	10	companies	company	NOUN
issue-18	183	11	,	,	PUNCT
issue-18	183	12	use	use	VERB
issue-18	183	13	the	the	DET
issue-18	183	14	same	same	ADJ
issue-18	183	15	business	business	NOUN
issue-18	183	16	technologies	technology	NOUN
issue-18	183	17	as	as	ADP
issue-18	183	18	the	the	DET
issue-18	183	19	world	world	NOUN
issue-18	183	20	companies	company	NOUN
issue-18	183	21	,	,	PUNCT
issue-18	183	22	but	but	CCONJ
issue-18	183	23	not	not	PART
issue-18	183	24	in	in	ADP
issue-18	183	25	the	the	DET
issue-18	183	26	quality	quality	NOUN
issue-18	183	27	and	and	CCONJ
issue-18	183	28	amount	amount	NOUN
issue-18	183	29	as	as	ADP
issue-18	183	30	in	in	ADP
issue-18	183	31	the	the	DET
issue-18	183	32	world	world	NOUN
issue-18	183	33	.	.	PUNCT
issue-18	184	1	the	the	DET
issue-18	184	2	modern	modern	ADJ
issue-18	184	3	market	market	NOUN
issue-18	184	4	of	of	ADP
issue-18	184	5	media	medium	NOUN
issue-18	184	6	services	service	NOUN
issue-18	184	7	is	be	AUX
issue-18	184	8	influenced	influence	VERB
issue-18	184	9	by	by	ADP
issue-18	184	10	a	a	DET
issue-18	184	11	range	range	NOUN
issue-18	184	12	of	of	ADP
issue-18	184	13	factors	factor	NOUN
issue-18	184	14	.	.	PUNCT
issue-18	185	1	the	the	DET
issue-18	185	2	most	most	ADV
issue-18	185	3	influential	influential	ADJ
issue-18	185	4	among	among	ADP
issue-18	185	5	them	they	PRON
issue-18	185	6	are	be	AUX
issue-18	185	7	:	:	PUNCT
issue-18	185	8	increased	increased	ADJ
issue-18	185	9	competition	competition	NOUN
issue-18	185	10	,	,	PUNCT
issue-18	185	11	governmental	governmental	ADJ
issue-18	185	12	regulations	regulation	NOUN
issue-18	185	13	,	,	PUNCT
issue-18	185	14	deficit	deficit	NOUN
issue-18	185	15	of	of	ADP
issue-18	185	16	highly	highly	ADV
issue-18	185	17	qualified	qualified	ADJ
issue-18	185	18	specialists	specialist	NOUN
issue-18	185	19	.	.	PUNCT
issue-18	186	1	among	among	ADP
issue-18	186	2	the	the	DET
issue-18	186	3	problems	problem	NOUN
issue-18	186	4	of	of	ADP
issue-18	186	5	both	both	DET
issue-18	186	6	advertising	advertising	NOUN
issue-18	186	7	industry	industry	NOUN
issue-18	186	8	and	and	CCONJ
issue-18	186	9	the	the	DET
issue-18	186	10	ukrainian	ukrainian	ADJ
issue-18	186	11	business	business	NOUN
issue-18	186	12	in	in	ADP
issue-18	186	13	general	general	ADJ
issue-18	186	14	one	one	PRON
issue-18	186	15	should	should	AUX
issue-18	186	16	also	also	ADV
issue-18	186	17	mention	mention	VERB
issue-18	186	18	a	a	DET
issue-18	186	19	chronic	chronic	ADJ
issue-18	186	20	shortage	shortage	NOUN
issue-18	186	21	of	of	ADP
issue-18	186	22	primary	primary	ADJ
issue-18	186	23	marketing	marketing	NOUN
issue-18	186	24	information	information	NOUN
issue-18	186	25	associated	associate	VERB
issue-18	186	26	with	with	ADP
issue-18	186	27	the	the	DET
issue-18	186	28	closeness	closeness	NOUN
issue-18	186	29	of	of	ADP
issue-18	186	30	most	most	ADJ
issue-18	186	31	ukrainian	ukrainian	ADJ
issue-18	186	32	companies	company	NOUN
issue-18	186	33	(	(	PUNCT
issue-18	186	34	turnover	turnover	NOUN
issue-18	186	35	,	,	PUNCT
issue-18	186	36	profit	profit	NOUN
issue-18	186	37	,	,	PUNCT
issue-18	186	38	costs	cost	NOUN
issue-18	186	39	of	of	ADP
issue-18	186	40	the	the	DET
issue-18	186	41	brand	brand	NOUN
issue-18	186	42	launch	launch	NOUN
issue-18	186	43	,	,	PUNCT
issue-18	186	44	advertising	advertising	NOUN
issue-18	186	45	,	,	PUNCT
issue-18	186	46	etc	etc	X
issue-18	186	47	.	.	X
issue-18	186	48	)	)	PUNCT
issue-18	186	49	.	.	PUNCT
issue-18	187	1	baltic	baltic	PROPN
issue-18	187	2	journal	journal	PROPN
issue-18	187	3	of	of	ADP
issue-18	187	4	economic	economic	ADJ
issue-18	187	5	studies	study	NOUN
issue-18	187	6	104	104	NUM
issue-18	187	7	vol	vol	NOUN
issue-18	187	8	.	.	PROPN
issue-18	188	1	1	1	NUM
issue-18	188	2	,	,	PUNCT
issue-18	188	3	2015	2015	NUM
issue-18	188	4	references	reference	NOUN
issue-18	188	5	romat	romat	NOUN
issue-18	188	6	,	,	PUNCT
issue-18	188	7	e.v	e.v	PROPN
issue-18	188	8	.	.	PUNCT
issue-18	189	1	(	(	PUNCT
issue-18	189	2	2008	2008	NUM
issue-18	189	3	)	)	PUNCT
issue-18	189	4	advertising	advertising	NOUN
issue-18	189	5	marketing	marketing	NOUN
issue-18	189	6	system	system	NOUN
issue-18	189	7	,	,	PUNCT
issue-18	189	8	studcentr	studcentr	PROPN
issue-18	189	9	,	,	PUNCT
issue-18	189	10	st	st	PROPN
issue-18	189	11	.	.	PROPN
issue-18	189	12	petersburg	petersburg	PROPN
issue-18	189	13	,	,	PUNCT
issue-18	189	14	russia	russia	PROPN
issue-18	189	15	,	,	PUNCT
issue-18	189	16	608	608	NUM
issue-18	189	17	p.	p.	PROPN
issue-18	189	18	w.	w.	PROPN
issue-18	189	19	ronald	ronald	PROPN
issue-18	189	20	lane	lane	PROPN
issue-18	189	21	and	and	CCONJ
issue-18	189	22	j.	j.	PROPN
issue-18	189	23	thomas	thomas	PROPN
issue-18	189	24	russell	russell	PROPN
issue-18	189	25	(	(	PUNCT
issue-18	189	26	2004	2004	NUM
issue-18	189	27	)	)	PUNCT
issue-18	189	28	advertising	advertising	NOUN
issue-18	189	29	,	,	PUNCT
issue-18	189	30	translated	translate	VERB
issue-18	189	31	by	by	ADP
issue-18	189	32	vinogradova	vinogradova	PROPN
issue-18	189	33	t.	t.	PROPN
issue-18	189	34	,	,	PUNCT
issue-18	189	35	piters	piter	NOUN
issue-18	189	36	,	,	PUNCT
issue-18	189	37	 	 	SPACE
issue-18	189	38	–	–	PUNCT
issue-18	189	39	st	st	PROPN
issue-18	189	40	.	.	PROPN
issue-18	189	41	petersburg	petersburg	PROPN
issue-18	189	42	,	,	PUNCT
issue-18	189	43	russia	russia	PROPN
issue-18	189	44	,	,	PUNCT
issue-18	189	45	537	537	NUM
issue-18	189	46	p.	p.	NOUN
issue-18	189	47	cherevko	cherevko	NOUN
issue-18	189	48	,	,	PUNCT
issue-18	189	49	v.b	v.b	PROPN
issue-18	189	50	.	.	PROPN
issue-18	189	51	(	(	PUNCT
issue-18	189	52	2004	2004	NUM
issue-18	189	53	)	)	PUNCT
issue-18	189	54	“	"	PUNCT
issue-18	189	55	synthesis	synthesis	NOUN
issue-18	189	56	enterprise	enterprise	NOUN
issue-18	189	57	management	management	NOUN
issue-18	189	58	system	system	NOUN
issue-18	189	59	that	that	PRON
issue-18	189	60	provides	provide	VERB
issue-18	189	61	advertising	advertising	NOUN
issue-18	189	62	services	service	NOUN
issue-18	189	63	”	"	PUNCT
issue-18	189	64	abstract	abstract	NOUN
issue-18	189	65	of	of	ADP
issue-18	189	66	ph.d	ph.d	PROPN
issue-18	189	67	.	.	PUNCT
issue-18	190	1	dissertation	dissertation	NOUN
issue-18	190	2	,	,	PUNCT
issue-18	190	3	economic	economic	ADJ
issue-18	190	4	sciences	science	NOUN
issue-18	190	5	,	,	PUNCT
issue-18	190	6	donetsk	donetsk	ADJ
issue-18	190	7	national	national	ADJ
issue-18	190	8	university	university	NOUN
issue-18	190	9	,	,	PUNCT
issue-18	190	10	donetsk	donetsk	PROPN
issue-18	190	11	,	,	PUNCT
issue-18	190	12	16	16	NUM
issue-18	190	13	p.	p.	NOUN
issue-18	190	14	ortins’ka	ortins’ka	PROPN
issue-18	190	15	,	,	PUNCT
issue-18	190	16	v.v	v.v	PROPN
issue-18	190	17	.	.	PROPN
issue-18	190	18	,	,	PUNCT
issue-18	190	19	dubovik	dubovik	NOUN
issue-18	190	20	,	,	PUNCT
issue-18	190	21	t.v	t.v	PROPN
issue-18	190	22	.	.	PROPN
issue-18	190	23	,	,	PUNCT
issue-18	190	24	dubovik	dubovik	NOUN
issue-18	190	25	,	,	PUNCT
issue-18	190	26	o.v	o.v	PROPN
issue-18	190	27	.	.	PROPN
issue-18	190	28	(	(	PUNCT
issue-18	190	29	2003	2003	NUM
issue-18	190	30	)	)	PUNCT
issue-18	190	31	“	"	PUNCT
issue-18	190	32	problems	problem	NOUN
issue-18	190	33	of	of	ADP
issue-18	190	34	evaluating	evaluate	VERB
issue-18	190	35	the	the	DET
issue-18	190	36	effectiveness	effectiveness	NOUN
issue-18	190	37	of	of	ADP
issue-18	190	38	advertising	advertising	NOUN
issue-18	190	39	on	on	ADP
issue-18	190	40	the	the	DET
issue-18	190	41	management	management	NOUN
issue-18	190	42	of	of	ADP
issue-18	190	43	commercial	commercial	ADJ
issue-18	190	44	enterprises	enterprise	NOUN
issue-18	190	45	”	"	PUNCT
issue-18	190	46	marketing	marketing	NOUN
issue-18	190	47	in	in	ADP
issue-18	190	48	ukraine	ukraine	NOUN
issue-18	190	49	,	,	PUNCT
issue-18	190	50	vol	vol	NOUN
issue-18	190	51	.	.	PROPN
issue-18	190	52	6	6	NUM
issue-18	190	53	,	,	PUNCT
issue-18	190	54	pp	pp	ADJ
issue-18	190	55	.	.	PUNCT
issue-18	191	1	121	121	NUM
issue-18	191	2	-	-	SYM
issue-18	191	3	125	125	NUM
issue-18	191	4	.	.	PUNCT
issue-18	192	1	mel’nikovich	mel’nikovich	NOUN
issue-18	192	2	,	,	PUNCT
issue-18	192	3	o.m	o.m	PROPN
issue-18	192	4	.	.	PUNCT
issue-18	192	5	(	(	PUNCT
issue-18	192	6	2009a	2009a	NUM
issue-18	192	7	)	)	PUNCT
issue-18	192	8	“	"	PUNCT
issue-18	192	9	study	study	NOUN
issue-18	192	10	trends	trend	NOUN
issue-18	192	11	advertising	advertising	NOUN
issue-18	192	12	development	development	NOUN
issue-18	192	13	agencies	agency	NOUN
issue-18	192	14	in	in	ADP
issue-18	192	15	ukraine	ukraine	NOUN
issue-18	192	16	”	"	PUNCT
issue-18	192	17	marketing	marketing	NOUN
issue-18	192	18	research	research	NOUN
issue-18	192	19	in	in	ADP
issue-18	192	20	ukraine	ukraine	NOUN
issue-18	192	21	,	,	PUNCT
issue-18	192	22	vol	vol	NOUN
issue-18	192	23	.	.	PROPN
issue-18	192	24	1	1	NUM
issue-18	192	25	,	,	PUNCT
issue-18	192	26	pp	pp	ADJ
issue-18	192	27	.	.	PUNCT
issue-18	193	1	62	62	NUM
issue-18	193	2	-	-	SYM
issue-18	193	3	67	67	NUM
issue-18	193	4	.	.	PUNCT
issue-18	194	1	mel’nikovich	mel’nikovich	NOUN
issue-18	194	2	,	,	PUNCT
issue-18	194	3	o.m	o.m	PROPN
issue-18	194	4	.	.	PUNCT
issue-18	194	5	(	(	PUNCT
issue-18	194	6	2009b	2009b	NUM
issue-18	194	7	)	)	PUNCT
issue-18	194	8	“	"	PUNCT
issue-18	194	9	marketing	marketing	NOUN
issue-18	194	10	companies	company	NOUN
issue-18	194	11	advertising	advertise	VERB
issue-18	194	12	industry	industry	NOUN
issue-18	194	13	”	"	PUNCT
issue-18	194	14	:	:	PUNCT
issue-18	194	15	d.	d.	PROPN
issue-18	194	16	sc	sc	PROPN
issue-18	194	17	.	.	PUNCT
issue-18	195	1	thesis	thesis	PROPN
issue-18	195	2	kiev	kiev	PROPN
issue-18	195	3	,	,	PUNCT
issue-18	195	4	kyiv	kyiv	PROPN
issue-18	195	5	national	national	PROPN
issue-18	195	6	university	university	PROPN
issue-18	195	7	of	of	ADP
issue-18	195	8	trade	trade	NOUN
issue-18	195	9	and	and	CCONJ
issue-18	195	10	economics	economic	NOUN
issue-18	195	11	,	,	PUNCT
issue-18	195	12	ukraine	ukraine	NOUN
issue-18	195	13	,	,	PUNCT
issue-18	195	14	467	467	NUM
issue-18	195	15	p.	p.	NOUN
issue-18	195	16	kotler	kotler	NOUN
issue-18	195	17	,	,	PUNCT
issue-18	195	18	f.	f.	PROPN
issue-18	195	19	(	(	PUNCT
issue-18	195	20	2006	2006	NUM
issue-18	195	21	)	)	PUNCT
issue-18	195	22	“	"	PUNCT
issue-18	195	23	principles	principle	NOUN
issue-18	195	24	of	of	ADP
issue-18	195	25	marketing	marketing	NOUN
issue-18	195	26	”	"	PUNCT
issue-18	195	27	,	,	PUNCT
issue-18	195	28	available	available	ADJ
issue-18	195	29	at	at	ADP
issue-18	195	30	:	:	PUNCT
issue-18	195	31	http://bibliograph.com.ua/biznes-42/7.htm	http://bibliograph.com.ua/biznes-42/7.htm	PROPN
issue-18	195	32	(	(	PUNCT
issue-18	195	33	accessed	access	VERB
issue-18	195	34	12	12	NUM
issue-18	195	35	april	april	PROPN
issue-18	195	36	2015	2015	NUM
issue-18	195	37	)	)	PUNCT
issue-18	195	38	.	.	PUNCT
issue-18	196	1	telekritika	telekritika	X
issue-18	196	2	(	(	PUNCT
issue-18	196	3	2013	2013	NUM
issue-18	196	4	)	)	PUNCT
issue-18	196	5	“	"	PUNCT
issue-18	196	6	global	global	ADJ
issue-18	196	7	advertising	advertising	NOUN
issue-18	196	8	market	market	NOUN
issue-18	196	9	,	,	PUNCT
issue-18	196	10	forecasts	forecast	NOUN
issue-18	196	11	of	of	ADP
issue-18	196	12	network	network	NOUN
issue-18	196	13	advertising	advertising	NOUN
issue-18	196	14	agency	agency	NOUN
issue-18	196	15	”	"	PUNCT
issue-18	196	16	,	,	PUNCT
issue-18	196	17	available	available	ADJ
issue-18	196	18	at	at	ADP
issue-18	196	19	:	:	PUNCT
issue-18	196	20	www.telekritika.ua/rinok/2013-04-30/81343	www.telekritika.ua/rinok/2013-04-30/81343	PROPN
issue-18	196	21	,	,	PUNCT
issue-18	196	22	(	(	PUNCT
issue-18	196	23	accessed	access	VERB
issue-18	196	24	12	12	NUM
issue-18	196	25	april	april	PROPN
issue-18	196	26	2015	2015	NUM
issue-18	196	27	)	)	PUNCT
issue-18	196	28	.	.	PUNCT
issue-18	197	1	gorlov	gorlov	NOUN
issue-18	197	2	,	,	PUNCT
issue-18	197	3	o.	o.	PROPN
issue-18	197	4	(	(	PUNCT
issue-18	197	5	2007	2007	NUM
issue-18	197	6	)	)	PUNCT
issue-18	197	7	“	"	PUNCT
issue-18	197	8	global	global	ADJ
issue-18	197	9	advertising	advertising	NOUN
issue-18	197	10	market	market	NOUN
issue-18	197	11	,	,	PUNCT
issue-18	197	12	forecasts	forecast	NOUN
issue-18	197	13	of	of	ADP
issue-18	197	14	network	network	NOUN
issue-18	197	15	advertising	advertising	NOUN
issue-18	197	16	agency	agency	NOUN
issue-18	197	17	”	"	PUNCT
issue-18	197	18	available	available	ADJ
issue-18	197	19	at	at	ADP
issue-18	197	20	:	:	PUNCT
issue-18	197	21	http://www.training.com.ua/article/8/osoblyvosti_ukrainskoi_reklamnoi_industrii.html	http://www.training.com.ua/article/8/osoblyvosti_ukrainskoi_reklamnoi_industrii.html	PROPN
issue-18	197	22	nordstrem	nordstrem	PROPN
issue-18	197	23	,	,	PUNCT
issue-18	197	24	k.	k.	PROPN
issue-18	197	25	and	and	CCONJ
issue-18	197	26	ridderstrale	ridderstrale	PROPN
issue-18	197	27	,	,	PUNCT
issue-18	197	28	j.	j.	PROPN
issue-18	197	29	(	(	PUNCT
issue-18	197	30	2006	2006	NUM
issue-18	197	31	)	)	PUNCT
issue-18	197	32	funky	funky	ADJ
issue-18	197	33	business	business	NOUN
issue-18	197	34	.	.	PUNCT
issue-18	198	1	capital	capital	NOUN
issue-18	198	2	is	be	AUX
issue-18	198	3	dancing	dance	VERB
issue-18	198	4	to	to	ADP
issue-18	198	5	the	the	DET
issue-18	198	6	tune	tune	NOUN
issue-18	198	7	of	of	ADP
issue-18	198	8	talent	talent	NOUN
issue-18	198	9	,	,	PUNCT
issue-18	198	10	st	st	PROPN
issue-18	198	11	.	.	PROPN
issue-18	198	12	petersburg	petersburg	PROPN
issue-18	198	13	,	,	PUNCT
issue-18	198	14	russia	russia	PROPN
issue-18	198	15	,	,	PUNCT
issue-18	198	16	135	135	NUM
issue-18	198	17	p.	p.	NOUN
issue-18	198	18	денис	денис	NOUN
issue-18	198	19	кислов	кислов	NOUN
issue-18	198	20	,	,	PUNCT
issue-18	198	21	евгения	евгения	PROPN
issue-18	198	22	горобей	горобей	PROPN
issue-18	198	23	управление	управление	PROPN
issue-18	198	24	маркетингом	маркетингом	NOUN
issue-18	198	25	рекламного	рекламного	VERB
issue-18	198	26	агентства	агентства	PROPN
issue-18	198	27	аннотация	аннотация	NOUN
issue-18	198	28	.	.	PUNCT
issue-18	199	1	цель	цель	ADJ
issue-18	199	2	работы	работы	NOUN
issue-18	199	3	.	.	PUNCT
issue-18	200	1	статья	статья	NOUN
issue-18	200	2	направлена	направлена	NOUN
issue-18	200	3	на	на	PROPN
issue-18	200	4	определение	определение	PROPN
issue-18	200	5	сущности	сущности	PROPN
issue-18	200	6	,	,	PUNCT
issue-18	200	7	особенностей	особенностей	NOUN
issue-18	200	8	и	и	PROPN
issue-18	200	9	факторов	факторов	PROPN
issue-18	200	10	управления	управления	PROPN
issue-18	200	11	маркетингом	маркетингом	NOUN
issue-18	200	12	рекламного	рекламного	VERB
issue-18	200	13	агентства	агентства	NOUN
issue-18	200	14	.	.	PUNCT
issue-18	201	1	одним	одним	PROPN
issue-18	201	2	из	из	PROPN
issue-18	201	3	средств	средств	PROPN
issue-18	201	4	является	является	ADJ
issue-18	201	5	применение	применение	PROPN
issue-18	201	6	нестандартных	нестандартных	PROPN
issue-18	201	7	подходов	подходов	VERB
issue-18	201	8	в	в	PROPN
issue-18	201	9	управлении	управлении	PROPN
issue-18	201	10	деятельностью	деятельностью	PROPN
issue-18	201	11	рекламных	рекламных	PROPN
issue-18	201	12	агентств	агентств	PROPN
issue-18	201	13	,	,	PUNCT
issue-18	201	14	что	что	NOUN
issue-18	201	15	при	при	PROPN
issue-18	201	16	определенных	определенных	PROPN
issue-18	201	17	условиях	условиях	PROPN
issue-18	201	18	позволяет	позволяет	ADJ
issue-18	201	19	улучшить	улучшить	PROPN
issue-18	201	20	ситуацию	ситуацию	VERB
issue-18	201	21	и	и	PROPN
issue-18	201	22	вывести	вывести	PROPN
issue-18	201	23	агентство	агентство	PROPN
issue-18	201	24	на	на	PROPN
issue-18	201	25	новый	новый	PROPN
issue-18	201	26	более	более	NOUN
issue-18	201	27	высокий	высокий	VERB
issue-18	201	28	уровень	уровень	NOUN
issue-18	201	29	,	,	PUNCT
issue-18	201	30	позволит	позволит	ADJ
issue-18	201	31	повысить	повысить	PROPN
issue-18	201	32	эффективность	эффективность	PROPN
issue-18	201	33	его	его	PROPN
issue-18	202	1	функционирования	функционирования	PROPN
issue-18	202	2	в	в	PROPN
issue-18	202	3	условиях	условиях	NOUN
issue-18	202	4	трансформационной	трансформационной	VERB
issue-18	202	5	экономики	экономики	ADJ
issue-18	202	6	украины	украины	NOUN
issue-18	202	7	.	.	PUNCT
issue-18	203	1	методика	методика	NOUN
issue-18	203	2	.	.	PUNCT
issue-18	204	1	мониторинг	мониторинг	PROPN
issue-18	204	2	рыночного	рыночного	VERB
issue-18	204	3	поведения	поведения	NOUN
issue-18	204	4	агентств	агентств	NOUN
issue-18	204	5	по	по	PROPN
issue-18	204	6	продвижению	продвижению	PROPN
issue-18	204	7	рекламных	рекламных	PROPN
issue-18	204	8	услуг	услуг	PROPN
issue-18	204	9	.	.	PUNCT
issue-18	205	1	результаты	результаты	PROPN
issue-18	205	2	мониторинга	мониторинга	PROPN
issue-18	205	3	и	и	PROPN
issue-18	205	4	анализа	анализа	VERB
issue-18	205	5	установили	установили	NOUN
issue-18	205	6	,	,	PUNCT
issue-18	205	7	что	что	PROPN
issue-18	205	8	большинство	большинство	PROPN
issue-18	205	9	агентств	агентств	VERB
issue-18	205	10	имеют	имеют	PROPN
issue-18	205	11	бессистемный	бессистемный	PRON
issue-18	205	12	подход	подход	PROPN
issue-18	205	13	к	к	AUX
issue-18	205	14	организации	организации	VERB
issue-18	205	15	маркетинга	маркетинга	PROPN
issue-18	205	16	в	в	PROPN
issue-18	205	17	агентстве	агентстве	PROPN
issue-18	205	18	,	,	PUNCT
issue-18	205	19	в	в	PROPN
issue-18	205	20	результате	результате	PROPN
issue-18	205	21	чего	чего	PROPN
issue-18	205	22	проводят	проводят	PROPN
issue-18	206	1	спорадической	спорадической	NUM
issue-18	206	2	активности	активности	PROPN
issue-18	207	1	по	по	PROPN
issue-18	207	2	применению	применению	PROPN
issue-18	207	3	и	и	PROPN
issue-18	207	4	организации	организации	VERB
issue-18	207	5	маркетинга	маркетинга	ADJ
issue-18	207	6	агентства	агентства	NOUN
issue-18	207	7	.	.	PUNCT
issue-18	208	1	лишь	лишь	NOUN
issue-18	208	2	отдельные	отдельные	NOUN
issue-18	208	3	агентства	агентства	PROPN
issue-18	208	4	переходят	переходят	PROPN
issue-18	208	5	к	к	PROPN
issue-18	208	6	формированию	формированию	VERB
issue-18	208	7	собственной	собственной	NOUN
issue-18	208	8	маркетинговой	маркетинговой	ADV
issue-18	208	9	стратегии	стратегии	PROPN
issue-18	208	10	,	,	PUNCT
issue-18	208	11	для	для	PROPN
issue-18	208	12	реализации	реализации	PROPN
issue-18	208	13	которой	которой	AUX
issue-18	208	14	выделяют	выделяют	VERB
issue-18	208	15	маркетинговые	маркетинговые	NOUN
issue-18	208	16	бюджеты	бюджеты	NOUN
issue-18	208	17	.	.	PUNCT
issue-18	209	1	определены	определены	PROPN
issue-18	209	2	основные	основные	PROPN
issue-18	209	3	маркетинговые	маркетинговые	PROPN
issue-18	209	4	функции	функции	PROPN
issue-18	209	5	рекламного	рекламного	VERB
issue-18	209	6	агентства	агентства	PROPN
issue-18	209	7	украины	украины	NOUN
issue-18	209	8	.	.	PUNCT
issue-18	210	1	практическое	практическое	PROPN
issue-18	210	2	значение	значение	PROPN
issue-18	210	3	.	.	PUNCT
issue-18	211	1	быстрое	быстрое	NOUN
issue-18	211	2	развитие	развитие	ADJ
issue-18	211	3	технологий	технологий	NOUN
issue-18	211	4	,	,	PUNCT
issue-18	211	5	усложнение	усложнение	NOUN
issue-18	211	6	и	и	PROPN
issue-18	211	7	разнообразие	разнообразие	ADV
issue-18	211	8	товаров	товаров	ADJ
issue-18	211	9	и	и	PROPN
issue-18	211	10	услуг	услуг	NOUN
issue-18	211	11	,	,	PUNCT
issue-18	211	12	сокращение	сокращение	NOUN
issue-18	211	13	их	их	PROPN
issue-18	211	14	жизненного	жизненного	NOUN
issue-18	211	15	цикла	цикла	NOUN
issue-18	211	16	,	,	PUNCT
issue-18	211	17	повышение	повышение	PROPN
issue-18	211	18	требований	требований	PROPN
issue-18	211	19	покупателей	покупателей	NOUN
issue-18	211	20	,	,	PUNCT
issue-18	211	21	увеличение	увеличение	NOUN
issue-18	211	22	объемов	объемов	PROPN
issue-18	211	23	и	и	PROPN
issue-18	211	24	скорости	скорости	PROPN
issue-18	211	25	получения	получения	PROPN
issue-18	211	26	информации	информации	NOUN
issue-18	211	27	,	,	PUNCT
issue-18	211	28	рост	рост	PROPN
issue-18	211	29	конкуренции	конкуренции	PROPN
issue-18	211	30	  	  	SPACE
issue-18	211	31	–	–	PUNCT
issue-18	211	32	все	все	PROPN
issue-18	211	33	эти	эти	X
issue-18	211	34	изменения	изменения	ADJ
issue-18	211	35	,	,	PUNCT
issue-18	211	36	происходящие	происходящие	NOUN
issue-18	211	37	во	во	NUM
issue-18	211	38	внешней	внешней	NOUN
issue-18	211	39	среде	среде	NOUN
issue-18	211	40	,	,	PUNCT
issue-18	211	41	заставляют	заставляют	PROPN
issue-18	211	42	украинские	украинские	PROPN
issue-18	211	43	предприятия	предприятия	PROPN
issue-18	211	44	,	,	PUNCT
issue-18	211	45	предоставляющие	предоставляющие	NOUN
issue-18	211	46	рекламные	рекламные	VERB
issue-18	211	47	услуги	услуги	ADV
issue-18	211	48	,	,	PUNCT
issue-18	211	49	искать	искать	NOUN
issue-18	211	50	новые	новые	PROPN
issue-18	211	51	подходы	подходы	PROPN
issue-18	211	52	для	для	PROPN
issue-18	211	53	лучшей	лучшей	PROPN
issue-18	211	54	адаптации	адаптации	VERB
issue-18	211	55	к	к	ADP
issue-18	211	56	этим	этим	NOUN
issue-18	211	57	условиям	условиям	NOUN
issue-18	211	58	.	.	PUNCT
issue-18	212	1	неопределенность	неопределенность	PROPN
issue-18	212	2	,	,	PUNCT
issue-18	212	3	непредсказуемость	непредсказуемость	PROPN
issue-18	212	4	и	и	PROPN
issue-18	212	5	нестабильность	нестабильность	PROPN
issue-18	212	6	внешней	внешней	VERB
issue-18	212	7	среды	среды	PROPN
issue-18	212	8	будут	будут	PROPN
issue-18	212	9	расти	расти	PROPN
issue-18	212	10	и	и	PROPN
issue-18	212	11	дальше	дальше	NOUN
issue-18	212	12	.	.	PUNCT
issue-18	213	1	итак	итак	NOUN
issue-18	213	2	,	,	PUNCT
issue-18	213	3	предприятиям	предприятиям	PROPN
issue-18	213	4	,	,	PUNCT
issue-18	213	5	предоставляющим	предоставляющим	ADP
issue-18	213	6	рекламные	рекламные	NOUN
issue-18	213	7	услуги	услуги	PROPN
issue-18	213	8	необходимо	необходимо	PROPN
issue-18	213	9	постоянно	постоянно	PROPN
issue-18	213	10	адаптироваться	адаптироваться	PROPN
issue-18	213	11	не	не	PROPN
issue-18	213	12	только	только	PROPN
issue-18	213	13	к	к	PROPN
issue-18	213	14	действительным	действительным	VERB
issue-18	213	15	условиям	условиям	PROPN
issue-18	213	16	,	,	PUNCT
issue-18	213	17	но	но	X
issue-18	213	18	и	и	PROPN
issue-18	213	19	обеспечить	обеспечить	NOUN
issue-18	213	20	способность	способность	NOUN
issue-18	213	21	к	к	ADP
issue-18	213	22	быстрому	быстрому	PROPN
issue-18	213	23	реагированию	реагированию	X
issue-18	213	24	на	на	PROPN
issue-18	213	25	будущее	будущее	PROPN
issue-18	213	26	.	.	PUNCT
issue-18	214	1	основой	основой	PROPN
issue-18	214	2	успеха	успеха	PROPN
issue-18	214	3	становится	становится	PROPN
issue-18	214	4	стабильность	стабильность	PROPN
issue-18	214	5	качества	качества	PROPN
issue-18	214	6	,	,	PUNCT
issue-18	214	7	что	что	NOUN
issue-18	214	8	достигается	достигается	PROPN
issue-18	214	9	стратегическим	стратегическим	PROPN
issue-18	214	10	планированием	планированием	NOUN
issue-18	214	11	,	,	PUNCT
issue-18	214	12	налаженной	налаженной	PROPN
issue-18	214	13	системой	системой	PROPN
issue-18	214	14	поиска	поиска	PROPN
issue-18	214	15	?	?	PUNCT
issue-18	215	1	эффективным	эффективным	PROPN
issue-18	215	2	менеджментом	менеджментом	PROPN
issue-18	215	3	,	,	PUNCT
issue-18	215	4	что	что	PROPN
issue-18	215	5	побуждает	побуждает	PROPN
issue-18	215	6	внедрять	внедрять	AUX
issue-18	215	7	должность	должность	ADV
issue-18	215	8	директора	директора	ADV
issue-18	215	9	или	или	VERB
issue-18	215	10	менеджера	менеджера	NOUN
issue-18	216	1	по	по	PROPN
issue-18	216	2	качеству	качеству	PROPN
issue-18	216	3	,	,	PUNCT
issue-18	216	4	который	который	ADJ
issue-18	216	5	должен	должен	ADJ
issue-18	216	6	заботиться	заботиться	NOUN
issue-18	216	7	стандартам	стандартам	NOUN
issue-18	216	8	качества	качества	NOUN
issue-18	216	9	в	в	PROPN
issue-18	216	10	обслуживании	обслуживании	NOUN
issue-18	216	11	клиентов	клиентов	NOUN
issue-18	216	12	.	.	PUNCT
issue-18	217	1	согласно	согласно	NUM
issue-18	217	2	мониторинга	мониторинга	NOUN
issue-18	217	3	агентства	агентства	PROPN
issue-18	217	4	переходят	переходят	PROPN
issue-18	217	5	к	к	PROPN
issue-18	217	6	формированию	формированию	VERB
issue-18	217	7	собственной	собственной	NOUN
issue-18	217	8	маркетинговой	маркетинговой	ADV
issue-18	217	9	стратегии	стратегии	PROPN
issue-18	217	10	,	,	PUNCT
issue-18	217	11	для	для	PROPN
issue-18	217	12	реализации	реализации	PROPN
issue-18	217	13	которой	которой	AUX
issue-18	217	14	выделяют	выделяют	VERB
issue-18	217	15	маркетинговые	маркетинговые	NOUN
issue-18	217	16	бюджеты	бюджеты	NOUN
issue-18	217	17	,	,	PUNCT
issue-18	217	18	будет	будет	ADJ
issue-18	217	19	способствовать	способствовать	NOUN
issue-18	217	20	поиску	поиску	PROPN
issue-18	217	21	новых	новых	PROPN
issue-18	217	22	клиентов	клиентов	NOUN
issue-18	217	23	.	.	PUNCT
issue-18	218	1	значение	значение	PROPN
issue-18	218	2	/	/	SYM
issue-18	218	3	оригинальность	оригинальность	PROPN
issue-18	218	4	.	.	PUNCT
issue-18	219	1	полученные	полученные	ADJ
issue-18	219	2	данные	данные	NOUN
issue-18	219	3	дальнейшее	дальнейшее	PROPN
issue-18	219	4	развитие	развитие	ADJ
issue-18	219	5	рекламного	рекламного	NOUN
issue-18	219	6	рынка	рынка	PROPN
issue-18	219	7	может	может	NOUN
issue-18	219	8	определяться	определяться	VERB
issue-18	219	9	развитием	развитием	ADJ
issue-18	219	10	других	других	PROPN
issue-18	219	11	товарных	товарных	PROPN
issue-18	219	12	рынков	рынков	PROPN
issue-18	219	13	,	,	PUNCT
issue-18	219	14	в	в	PROPN
issue-18	219	15	первую	первую	PROPN
issue-18	219	16	очередь	очередь	VERB
issue-18	219	17	,	,	PUNCT
issue-18	219	18	увеличением	увеличением	ADJ
issue-18	219	19	объемов	объемов	ADJ
issue-18	219	20	рынка	рынка	PROPN
issue-18	219	21	товаров	товаров	ADJ
issue-18	219	22	массового	массового	ADJ
issue-18	219	23	потребления	потребления	NOUN
issue-18	219	24	.	.	PUNCT
