id	sid	tid	token	lemma	pos
issue-2068	1	1	baltic	baltic	PROPN
issue-2068	1	2	journal	journal	PROPN
issue-2068	1	3	of	of	ADP
issue-2068	1	4	economic	economic	ADJ
issue-2068	1	5	studies	study	NOUN
issue-2068	1	6	8	8	NUM
issue-2068	1	7	vol	vol	NOUN
issue-2068	1	8	.	.	PROPN
issue-2068	2	1	9	9	NUM
issue-2068	2	2	no	no	NOUN
issue-2068	2	3	.	.	NOUN
issue-2068	2	4	2	2	NUM
issue-2068	2	5	,	,	PUNCT
issue-2068	2	6	2023	2023	NUM
issue-2068	2	7	this	this	PRON
issue-2068	2	8	is	be	AUX
issue-2068	2	9	an	an	DET
issue-2068	2	10	open	open	ADJ
issue-2068	2	11	access	access	NOUN
issue-2068	2	12	article	article	NOUN
issue-2068	2	13	,	,	PUNCT
issue-2068	2	14	distributed	distribute	VERB
issue-2068	2	15	under	under	ADP
issue-2068	2	16	the	the	DET
issue-2068	2	17	terms	term	NOUN
issue-2068	2	18	of	of	ADP
issue-2068	2	19	the	the	DET
issue-2068	2	20	creative	creative	ADJ
issue-2068	2	21	commons	common	NOUN
issue-2068	2	22	attribution	attribution	NOUN
issue-2068	2	23	cc	cc	VERB
issue-2068	2	24	by	by	ADP
issue-2068	2	25	4.0	4.0	NUM
issue-2068	2	26	1	1	NUM
issue-2068	2	27	grigol	grigol	NOUN
issue-2068	2	28	robakidze	robakidze	PROPN
issue-2068	2	29	university	university	NOUN
issue-2068	2	30	,	,	PUNCT
issue-2068	2	31	georgia	georgia	PROPN
issue-2068	2	32	(	(	PUNCT
issue-2068	2	33	corresponding	correspond	VERB
issue-2068	2	34	author	author	NOUN
issue-2068	2	35	)	)	PUNCT
issue-2068	2	36	e	e	NOUN
issue-2068	2	37	-	-	NOUN
issue-2068	2	38	mail	mail	NOUN
issue-2068	2	39	:	:	PUNCT
issue-2068	2	40	irakli.abashidze02@gruni.edu.ge	irakli.abashidze02@gruni.edu.ge	ADJ
issue-2068	2	41	orcid	orcid	NOUN
issue-2068	2	42	:	:	PUNCT
issue-2068	2	43	https://orcid.org/0000-0002-0011-6279	https://orcid.org/0000-0002-0011-6279	NOUN
issue-2068	2	44	researcherid	researcherid	VERB
issue-2068	2	45	:	:	PUNCT
issue-2068	2	46	hlv-9224	hlv-9224	NOUN
issue-2068	2	47	-	-	PUNCT
issue-2068	2	48	2023	2023	NUM
issue-2068	2	49	doi	doi	NOUN
issue-2068	2	50	:	:	PUNCT
issue-2068	2	51	https://doi.org/10.30525/2256-0742/2023-9-2-8-18	https://doi.org/10.30525/2256-0742/2023-9-2-8-18	NOUN
issue-2068	2	52	permission	permission	NOUN
issue-2068	2	53	marketing	marketing	NOUN
issue-2068	2	54	strategy	strategy	NOUN
issue-2068	2	55	shaping	shape	VERB
issue-2068	2	56	consumer	consumer	NOUN
issue-2068	2	57	behaviour	behaviour	NOUN
issue-2068	2	58	through	through	ADP
issue-2068	2	59	online	online	ADJ
issue-2068	2	60	communication	communication	NOUN
issue-2068	2	61	channels	channel	NOUN
issue-2068	2	62	irakli	irakli	ADJ
issue-2068	2	63	abashidze1	abashidze1	PROPN
issue-2068	2	64	abstract	abstract	PROPN
issue-2068	2	65	.	.	PUNCT
issue-2068	3	1	in	in	ADP
issue-2068	3	2	today	today	NOUN
issue-2068	3	3	's	's	PART
issue-2068	3	4	cluttered	cluttered	ADJ
issue-2068	3	5	world	world	NOUN
issue-2068	3	6	,	,	PUNCT
issue-2068	3	7	consumers	consumer	NOUN
issue-2068	3	8	often	often	ADV
issue-2068	3	9	try	try	VERB
issue-2068	3	10	to	to	PART
issue-2068	3	11	avoid	avoid	VERB
issue-2068	3	12	receiving	receive	VERB
issue-2068	3	13	advertising	advertising	NOUN
issue-2068	3	14	messages	message	NOUN
issue-2068	3	15	through	through	ADP
issue-2068	3	16	various	various	ADJ
issue-2068	3	17	communication	communication	NOUN
issue-2068	3	18	channels	channel	NOUN
issue-2068	3	19	.	.	PUNCT
issue-2068	4	1	interruptive	interruptive	ADJ
issue-2068	4	2	advertising	advertising	NOUN
issue-2068	4	3	is	be	AUX
issue-2068	4	4	losing	lose	VERB
issue-2068	4	5	its	its	PRON
issue-2068	4	6	effectiveness	effectiveness	NOUN
issue-2068	4	7	.	.	PUNCT
issue-2068	5	1	as	as	ADP
issue-2068	5	2	a	a	DET
issue-2068	5	3	result	result	NOUN
issue-2068	5	4	,	,	PUNCT
issue-2068	5	5	marketers	marketer	NOUN
issue-2068	5	6	must	must	AUX
issue-2068	5	7	change	change	VERB
issue-2068	5	8	their	their	PRON
issue-2068	5	9	strategies	strategy	NOUN
issue-2068	5	10	to	to	PART
issue-2068	5	11	retain	retain	VERB
issue-2068	5	12	existing	exist	VERB
issue-2068	5	13	customers	customer	NOUN
issue-2068	5	14	and	and	CCONJ
issue-2068	5	15	attract	attract	VERB
issue-2068	5	16	new	new	ADJ
issue-2068	5	17	audiences	audience	NOUN
issue-2068	5	18	.	.	PUNCT
issue-2068	6	1	the	the	DET
issue-2068	6	2	purpose	purpose	NOUN
issue-2068	6	3	of	of	ADP
issue-2068	6	4	this	this	DET
issue-2068	6	5	paper	paper	NOUN
issue-2068	6	6	is	be	AUX
issue-2068	6	7	to	to	PART
issue-2068	6	8	review	review	VERB
issue-2068	6	9	various	various	ADJ
issue-2068	6	10	aspects	aspect	NOUN
issue-2068	6	11	of	of	ADP
issue-2068	6	12	permission	permission	NOUN
issue-2068	6	13	marketing	marketing	NOUN
issue-2068	6	14	and	and	CCONJ
issue-2068	6	15	to	to	PART
issue-2068	6	16	outline	outline	VERB
issue-2068	6	17	some	some	PRON
issue-2068	6	18	of	of	ADP
issue-2068	6	19	the	the	DET
issue-2068	6	20	ways	way	NOUN
issue-2068	6	21	in	in	ADP
issue-2068	6	22	which	which	PRON
issue-2068	6	23	it	it	PRON
issue-2068	6	24	can	can	AUX
issue-2068	6	25	be	be	AUX
issue-2068	6	26	used	use	VERB
issue-2068	6	27	in	in	ADP
issue-2068	6	28	practice	practice	NOUN
issue-2068	6	29	.	.	PUNCT
issue-2068	7	1	the	the	DET
issue-2068	7	2	object	object	NOUN
issue-2068	7	3	of	of	ADP
issue-2068	7	4	the	the	DET
issue-2068	7	5	study	study	NOUN
issue-2068	7	6	is	be	AUX
issue-2068	7	7	the	the	DET
issue-2068	7	8	concept	concept	NOUN
issue-2068	7	9	of	of	ADP
issue-2068	7	10	permission	permission	NOUN
issue-2068	7	11	marketing	marketing	NOUN
issue-2068	7	12	and	and	CCONJ
issue-2068	7	13	its	its	PRON
issue-2068	7	14	influence	influence	NOUN
issue-2068	7	15	on	on	ADP
issue-2068	7	16	consumer	consumer	NOUN
issue-2068	7	17	behaviour	behaviour	NOUN
issue-2068	7	18	.	.	PUNCT
issue-2068	8	1	similar	similar	ADJ
issue-2068	8	2	to	to	ADP
issue-2068	8	3	other	other	ADJ
issue-2068	8	4	marketing	marketing	NOUN
issue-2068	8	5	concepts	concept	NOUN
issue-2068	8	6	,	,	PUNCT
issue-2068	8	7	it	it	PRON
issue-2068	8	8	is	be	AUX
issue-2068	8	9	constantly	constantly	ADV
issue-2068	8	10	changing	change	VERB
issue-2068	8	11	and	and	CCONJ
issue-2068	8	12	evolving	evolve	VERB
issue-2068	8	13	.	.	PUNCT
issue-2068	9	1	observation	observation	NOUN
issue-2068	9	2	is	be	AUX
issue-2068	9	3	used	use	VERB
issue-2068	9	4	as	as	ADP
issue-2068	9	5	the	the	DET
issue-2068	9	6	primary	primary	ADJ
issue-2068	9	7	methodology	methodology	NOUN
issue-2068	9	8	of	of	ADP
issue-2068	9	9	the	the	DET
issue-2068	9	10	study	study	NOUN
issue-2068	9	11	.	.	PUNCT
issue-2068	10	1	in	in	ADP
issue-2068	10	2	addition	addition	NOUN
issue-2068	10	3	,	,	PUNCT
issue-2068	10	4	the	the	DET
issue-2068	10	5	literature	literature	NOUN
issue-2068	10	6	review	review	NOUN
issue-2068	10	7	contributes	contribute	VERB
issue-2068	10	8	to	to	ADP
issue-2068	10	9	the	the	DET
issue-2068	10	10	analysis	analysis	NOUN
issue-2068	10	11	of	of	ADP
issue-2068	10	12	various	various	ADJ
issue-2068	10	13	aspects	aspect	NOUN
issue-2068	10	14	of	of	ADP
issue-2068	10	15	the	the	DET
issue-2068	10	16	issue	issue	NOUN
issue-2068	10	17	.	.	PUNCT
issue-2068	11	1	it	it	PRON
issue-2068	11	2	is	be	AUX
issue-2068	11	3	one	one	NUM
issue-2068	11	4	of	of	ADP
issue-2068	11	5	the	the	DET
issue-2068	11	6	concepts	concept	NOUN
issue-2068	11	7	that	that	PRON
issue-2068	11	8	can	can	AUX
issue-2068	11	9	drastically	drastically	ADV
issue-2068	11	10	change	change	VERB
issue-2068	11	11	the	the	DET
issue-2068	11	12	way	way	NOUN
issue-2068	11	13	of	of	ADP
issue-2068	11	14	communication	communication	NOUN
issue-2068	11	15	and	and	CCONJ
issue-2068	11	16	create	create	VERB
issue-2068	11	17	innovative	innovative	ADJ
issue-2068	11	18	approaches	approach	NOUN
issue-2068	11	19	to	to	PART
issue-2068	11	20	influence	influence	VERB
issue-2068	11	21	consumer	consumer	NOUN
issue-2068	11	22	behaviour	behaviour	NOUN
issue-2068	11	23	.	.	PUNCT
issue-2068	12	1	today	today	NOUN
issue-2068	12	2	,	,	PUNCT
issue-2068	12	3	online	online	ADJ
issue-2068	12	4	communication	communication	NOUN
issue-2068	12	5	channels	channel	NOUN
issue-2068	12	6	are	be	AUX
issue-2068	12	7	the	the	DET
issue-2068	12	8	most	most	ADV
issue-2068	12	9	favourable	favourable	ADJ
issue-2068	12	10	tools	tool	NOUN
issue-2068	12	11	for	for	ADP
issue-2068	12	12	implementing	implement	VERB
issue-2068	12	13	permission	permission	NOUN
issue-2068	12	14	marketing	marketing	NOUN
issue-2068	12	15	policies	policy	NOUN
issue-2068	12	16	.	.	PUNCT
issue-2068	13	1	however	however	ADV
issue-2068	13	2	,	,	PUNCT
issue-2068	13	3	due	due	ADP
issue-2068	13	4	to	to	ADP
issue-2068	13	5	the	the	DET
issue-2068	13	6	fluctuating	fluctuating	ADJ
issue-2068	13	7	and	and	CCONJ
issue-2068	13	8	unpredictable	unpredictable	ADJ
issue-2068	13	9	online	online	ADJ
issue-2068	13	10	environment	environment	NOUN
issue-2068	13	11	,	,	PUNCT
issue-2068	13	12	they	they	PRON
issue-2068	13	13	can	can	AUX
issue-2068	13	14	turn	turn	VERB
issue-2068	13	15	from	from	ADP
issue-2068	13	16	opportunities	opportunity	NOUN
issue-2068	13	17	into	into	ADP
issue-2068	13	18	reasons	reason	NOUN
issue-2068	13	19	for	for	ADP
issue-2068	13	20	serious	serious	ADJ
issue-2068	13	21	complications	complication	NOUN
issue-2068	13	22	.	.	PUNCT
issue-2068	14	1	therefore	therefore	ADV
issue-2068	14	2	,	,	PUNCT
issue-2068	14	3	the	the	DET
issue-2068	14	4	concept	concept	NOUN
issue-2068	14	5	introduced	introduce	VERB
issue-2068	14	6	by	by	ADP
issue-2068	14	7	seth	seth	PROPN
issue-2068	14	8	godin	godin	PROPN
issue-2068	14	9	in	in	ADP
issue-2068	14	10	1999	1999	NUM
issue-2068	14	11	requires	require	VERB
issue-2068	14	12	further	further	ADJ
issue-2068	14	13	theoretical	theoretical	ADJ
issue-2068	14	14	research	research	NOUN
issue-2068	14	15	amidst	amidst	ADP
issue-2068	14	16	the	the	DET
issue-2068	14	17	development	development	NOUN
issue-2068	14	18	of	of	ADP
issue-2068	14	19	online	online	ADJ
issue-2068	14	20	communication	communication	NOUN
issue-2068	14	21	technologies	technology	NOUN
issue-2068	14	22	.	.	PUNCT
issue-2068	15	1	properly	properly	ADV
issue-2068	15	2	planned	plan	VERB
issue-2068	15	3	and	and	CCONJ
issue-2068	15	4	executed	execute	VERB
issue-2068	15	5	,	,	PUNCT
issue-2068	15	6	permission	permission	NOUN
issue-2068	15	7	marketing	marketing	NOUN
issue-2068	15	8	campaigns	campaign	NOUN
issue-2068	15	9	can	can	AUX
issue-2068	15	10	be	be	AUX
issue-2068	15	11	effective	effective	ADJ
issue-2068	15	12	in	in	ADP
issue-2068	15	13	influencing	influence	VERB
issue-2068	15	14	consumer	consumer	NOUN
issue-2068	15	15	behaviour	behaviour	NOUN
issue-2068	15	16	.	.	PUNCT
issue-2068	16	1	however	however	ADV
issue-2068	16	2	,	,	PUNCT
issue-2068	16	3	it	it	PRON
issue-2068	16	4	is	be	AUX
issue-2068	16	5	a	a	DET
issue-2068	16	6	strategy	strategy	NOUN
issue-2068	16	7	designed	design	VERB
issue-2068	16	8	for	for	ADP
issue-2068	16	9	longer	long	ADJ
issue-2068	16	10	periods	period	NOUN
issue-2068	16	11	of	of	ADP
issue-2068	16	12	time	time	NOUN
issue-2068	16	13	.	.	PUNCT
issue-2068	17	1	results	result	NOUN
issue-2068	17	2	.	.	PUNCT
issue-2068	18	1	the	the	DET
issue-2068	18	2	paper	paper	NOUN
issue-2068	18	3	provides	provide	VERB
issue-2068	18	4	a	a	DET
issue-2068	18	5	theoretical	theoretical	ADJ
issue-2068	18	6	review	review	NOUN
issue-2068	18	7	of	of	ADP
issue-2068	18	8	the	the	DET
issue-2068	18	9	main	main	ADJ
issue-2068	18	10	aspects	aspect	NOUN
issue-2068	18	11	of	of	ADP
issue-2068	18	12	the	the	DET
issue-2068	18	13	permission	permission	NOUN
issue-2068	18	14	marketing	marketing	NOUN
issue-2068	18	15	concept	concept	NOUN
issue-2068	18	16	:	:	PUNCT
issue-2068	18	17	the	the	DET
issue-2068	18	18	role	role	NOUN
issue-2068	18	19	of	of	ADP
issue-2068	18	20	online	online	ADJ
issue-2068	18	21	communication	communication	NOUN
issue-2068	18	22	channels	channel	NOUN
issue-2068	18	23	,	,	PUNCT
issue-2068	18	24	the	the	DET
issue-2068	18	25	peculiarities	peculiarity	NOUN
issue-2068	18	26	of	of	ADP
issue-2068	18	27	consumer	consumer	NOUN
issue-2068	18	28	behaviour	behaviour	NOUN
issue-2068	18	29	and	and	CCONJ
issue-2068	18	30	the	the	DET
issue-2068	18	31	implementation	implementation	NOUN
issue-2068	18	32	of	of	ADP
issue-2068	18	33	permission	permission	NOUN
issue-2068	18	34	marketing	marketing	NOUN
issue-2068	18	35	strategies	strategy	NOUN
issue-2068	18	36	.	.	PUNCT
issue-2068	19	1	in	in	ADP
issue-2068	19	2	addition	addition	NOUN
issue-2068	19	3	,	,	PUNCT
issue-2068	19	4	the	the	DET
issue-2068	19	5	paper	paper	NOUN
issue-2068	19	6	provides	provide	VERB
issue-2068	19	7	a	a	DET
issue-2068	19	8	multilateral	multilateral	ADJ
issue-2068	19	9	analysis	analysis	NOUN
issue-2068	19	10	of	of	ADP
issue-2068	19	11	the	the	DET
issue-2068	19	12	current	current	ADJ
issue-2068	19	13	characteristics	characteristic	NOUN
issue-2068	19	14	of	of	ADP
issue-2068	19	15	the	the	DET
issue-2068	19	16	concept	concept	NOUN
issue-2068	19	17	.	.	PUNCT
issue-2068	20	1	finally	finally	ADV
issue-2068	20	2	,	,	PUNCT
issue-2068	20	3	the	the	DET
issue-2068	20	4	paper	paper	NOUN
issue-2068	20	5	proposes	propose	VERB
issue-2068	20	6	some	some	DET
issue-2068	20	7	recommendations	recommendation	NOUN
issue-2068	20	8	on	on	ADP
issue-2068	20	9	how	how	SCONJ
issue-2068	20	10	to	to	PART
issue-2068	20	11	influence	influence	VERB
issue-2068	20	12	consumer	consumer	NOUN
issue-2068	20	13	behaviour	behaviour	NOUN
issue-2068	20	14	through	through	ADP
issue-2068	20	15	different	different	ADJ
issue-2068	20	16	online	online	ADJ
issue-2068	20	17	communication	communication	NOUN
issue-2068	20	18	channels	channel	NOUN
issue-2068	20	19	within	within	ADP
issue-2068	20	20	the	the	DET
issue-2068	20	21	framework	framework	NOUN
issue-2068	20	22	of	of	ADP
issue-2068	20	23	permission	permission	NOUN
issue-2068	20	24	marketing	marketing	NOUN
issue-2068	20	25	policies	policy	NOUN
issue-2068	20	26	.	.	PUNCT
issue-2068	21	1	key	key	ADJ
issue-2068	21	2	words	word	NOUN
issue-2068	21	3	:	:	PUNCT
issue-2068	21	4	permission	permission	NOUN
issue-2068	21	5	marketing	marketing	NOUN
issue-2068	21	6	,	,	PUNCT
issue-2068	21	7	consumer	consumer	NOUN
issue-2068	21	8	behaviour	behaviour	NOUN
issue-2068	21	9	,	,	PUNCT
issue-2068	21	10	online	online	ADJ
issue-2068	21	11	communication	communication	NOUN
issue-2068	21	12	channels	channel	NOUN
issue-2068	21	13	.	.	PUNCT
issue-2068	22	1	jel	jel	PROPN
issue-2068	22	2	classification	classification	NOUN
issue-2068	22	3	:	:	PUNCT
issue-2068	22	4	m31	m31	NOUN
issue-2068	22	5	1	1	NUM
issue-2068	22	6	.	.	PUNCT
issue-2068	23	1	introduction	introduction	NOUN
issue-2068	23	2	in	in	ADP
issue-2068	23	3	an	an	DET
issue-2068	23	4	environment	environment	NOUN
issue-2068	23	5	where	where	SCONJ
issue-2068	23	6	everyday	everyday	ADJ
issue-2068	23	7	life	life	NOUN
issue-2068	23	8	is	be	AUX
issue-2068	23	9	overloaded	overload	VERB
issue-2068	23	10	with	with	ADP
issue-2068	23	11	an	an	DET
issue-2068	23	12	excessive	excessive	ADJ
issue-2068	23	13	flow	flow	NOUN
issue-2068	23	14	of	of	ADP
issue-2068	23	15	information	information	NOUN
issue-2068	23	16	,	,	PUNCT
issue-2068	23	17	consumers	consumer	NOUN
issue-2068	23	18	'	'	PART
issue-2068	23	19	attention	attention	NOUN
issue-2068	23	20	and	and	CCONJ
issue-2068	23	21	time	time	NOUN
issue-2068	23	22	can	can	AUX
issue-2068	23	23	be	be	AUX
issue-2068	23	24	considered	consider	VERB
issue-2068	23	25	one	one	NUM
issue-2068	23	26	of	of	ADP
issue-2068	23	27	the	the	DET
issue-2068	23	28	most	most	ADV
issue-2068	23	29	valuable	valuable	ADJ
issue-2068	23	30	assets	asset	NOUN
issue-2068	23	31	a	a	DET
issue-2068	23	32	company	company	NOUN
issue-2068	23	33	can	can	AUX
issue-2068	23	34	possess	possess	VERB
issue-2068	23	35	.	.	PUNCT
issue-2068	24	1	companies	company	NOUN
issue-2068	24	2	compete	compete	VERB
issue-2068	24	3	for	for	ADP
issue-2068	24	4	consumers	consumer	NOUN
issue-2068	24	5	'	'	PART
issue-2068	24	6	attention	attention	NOUN
issue-2068	24	7	not	not	PART
issue-2068	24	8	only	only	ADV
issue-2068	24	9	with	with	ADP
issue-2068	24	10	their	their	PRON
issue-2068	24	11	direct	direct	ADJ
issue-2068	24	12	competitors	competitor	NOUN
issue-2068	24	13	and	and	CCONJ
issue-2068	24	14	the	the	DET
issue-2068	24	15	mass	mass	NOUN
issue-2068	24	16	media	medium	NOUN
issue-2068	24	17	,	,	PUNCT
issue-2068	24	18	but	but	CCONJ
issue-2068	24	19	also	also	ADV
issue-2068	24	20	with	with	ADP
issue-2068	24	21	ordinary	ordinary	ADJ
issue-2068	24	22	consumers	consumer	NOUN
issue-2068	24	23	.	.	PUNCT
issue-2068	25	1	they	they	PRON
issue-2068	25	2	often	often	ADV
issue-2068	25	3	use	use	VERB
issue-2068	25	4	social	social	ADJ
issue-2068	25	5	media	medium	NOUN
issue-2068	25	6	channels	channel	NOUN
issue-2068	25	7	or	or	CCONJ
issue-2068	25	8	virtual	virtual	ADJ
issue-2068	25	9	communities	community	NOUN
issue-2068	25	10	to	to	PART
issue-2068	25	11	share	share	VERB
issue-2068	25	12	information	information	NOUN
issue-2068	25	13	and	and	CCONJ
issue-2068	25	14	build	build	VERB
issue-2068	25	15	relationships	relationship	NOUN
issue-2068	25	16	.	.	PUNCT
issue-2068	26	1	social	social	ADJ
issue-2068	26	2	media	medium	NOUN
issue-2068	26	3	influencers	influencer	NOUN
issue-2068	26	4	use	use	VERB
issue-2068	26	5	the	the	DET
issue-2068	26	6	same	same	ADJ
issue-2068	26	7	channels	channel	NOUN
issue-2068	26	8	and	and	CCONJ
issue-2068	26	9	provide	provide	VERB
issue-2068	26	10	unique	unique	ADJ
issue-2068	26	11	value	value	NOUN
issue-2068	26	12	to	to	ADP
issue-2068	26	13	both	both	DET
issue-2068	26	14	users	user	NOUN
issue-2068	26	15	and	and	CCONJ
issue-2068	26	16	advertisers	advertiser	NOUN
issue-2068	26	17	(	(	PUNCT
issue-2068	26	18	lou	lou	PROPN
issue-2068	26	19	and	and	CCONJ
issue-2068	26	20	yuan	yuan	PROPN
issue-2068	26	21	,	,	PUNCT
issue-2068	26	22	2019	2019	NUM
issue-2068	26	23	,	,	PUNCT
issue-2068	26	24	p.	p.	NOUN
issue-2068	26	25	59	59	NUM
issue-2068	26	26	)	)	PUNCT
issue-2068	26	27	.	.	PUNCT
issue-2068	27	1	therefore	therefore	ADV
issue-2068	27	2	,	,	PUNCT
issue-2068	27	3	the	the	DET
issue-2068	27	4	high	high	ADJ
issue-2068	27	5	intensity	intensity	NOUN
issue-2068	27	6	of	of	ADP
issue-2068	27	7	the	the	DET
issue-2068	27	8	information	information	NOUN
issue-2068	27	9	stream	stream	NOUN
issue-2068	27	10	is	be	AUX
issue-2068	27	11	rather	rather	ADV
issue-2068	27	12	an	an	DET
issue-2068	27	13	unfavourable	unfavourable	ADJ
issue-2068	27	14	condition	condition	NOUN
issue-2068	27	15	for	for	ADP
issue-2068	27	16	conducting	conduct	VERB
issue-2068	27	17	efficient	efficient	ADJ
issue-2068	27	18	advertising	advertising	NOUN
issue-2068	27	19	campaigns	campaign	NOUN
issue-2068	27	20	.	.	PUNCT
issue-2068	28	1	thus	thus	ADV
issue-2068	28	2	,	,	PUNCT
issue-2068	28	3	there	there	PRON
issue-2068	28	4	is	be	VERB
issue-2068	28	5	a	a	DET
issue-2068	28	6	need	need	NOUN
issue-2068	28	7	to	to	PART
issue-2068	28	8	transform	transform	VERB
issue-2068	28	9	marketing	marketing	NOUN
issue-2068	28	10	policies	policy	NOUN
issue-2068	28	11	.	.	PUNCT
issue-2068	29	1	in	in	ADP
issue-2068	29	2	order	order	NOUN
issue-2068	29	3	to	to	PART
issue-2068	29	4	meet	meet	VERB
issue-2068	29	5	this	this	DET
issue-2068	29	6	challenge	challenge	NOUN
issue-2068	29	7	,	,	PUNCT
issue-2068	29	8	permission	permission	NOUN
issue-2068	29	9	-	-	PUNCT
issue-2068	29	10	based	base	VERB
issue-2068	29	11	marketing	marketing	NOUN
issue-2068	29	12	principles	principle	NOUN
issue-2068	29	13	can	can	AUX
issue-2068	29	14	be	be	AUX
issue-2068	29	15	considered	consider	VERB
issue-2068	29	16	as	as	ADP
issue-2068	29	17	the	the	DET
issue-2068	29	18	main	main	ADJ
issue-2068	29	19	leverage	leverage	NOUN
issue-2068	29	20	to	to	PART
issue-2068	29	21	gain	gain	VERB
issue-2068	29	22	customers	customer	NOUN
issue-2068	29	23	'	'	PART
issue-2068	29	24	attention	attention	NOUN
issue-2068	29	25	,	,	PUNCT
issue-2068	29	26	time	time	NOUN
issue-2068	29	27	and	and	CCONJ
issue-2068	29	28	trust	trust	NOUN
issue-2068	29	29	.	.	PUNCT
issue-2068	30	1	according	accord	VERB
issue-2068	30	2	to	to	ADP
issue-2068	30	3	seth	seth	PROPN
issue-2068	30	4	godin	godin	PROPN
issue-2068	30	5	,	,	PUNCT
issue-2068	30	6	the	the	DET
issue-2068	30	7	author	author	NOUN
issue-2068	30	8	of	of	ADP
issue-2068	30	9	the	the	DET
issue-2068	30	10	concept	concept	NOUN
issue-2068	30	11	,	,	PUNCT
issue-2068	30	12	permission	permission	NOUN
issue-2068	30	13	marketing	marketing	NOUN
issue-2068	30	14	is	be	AUX
issue-2068	30	15	"	"	PUNCT
issue-2068	30	16	the	the	DET
issue-2068	30	17	privilege	privilege	NOUN
issue-2068	30	18	(	(	PUNCT
issue-2068	30	19	not	not	PART
issue-2068	30	20	the	the	DET
issue-2068	30	21	right	right	NOUN
issue-2068	30	22	)	)	PUNCT
issue-2068	30	23	of	of	ADP
issue-2068	30	24	delivering	deliver	VERB
issue-2068	30	25	anticipated	anticipate	VERB
issue-2068	30	26	,	,	PUNCT
issue-2068	30	27	personal	personal	ADJ
issue-2068	30	28	and	and	CCONJ
issue-2068	30	29	relevant	relevant	ADJ
issue-2068	30	30	messages	message	NOUN
issue-2068	30	31	to	to	ADP
issue-2068	30	32	people	people	NOUN
issue-2068	30	33	who	who	PRON
issue-2068	30	34	actually	actually	ADV
issue-2068	30	35	want	want	VERB
issue-2068	30	36	to	to	PART
issue-2068	30	37	receive	receive	VERB
issue-2068	30	38	them	they	PRON
issue-2068	30	39	.	.	PUNCT
issue-2068	30	40	"	"	PUNCT
issue-2068	31	1	(	(	PUNCT
issue-2068	31	2	godin	godin	NOUN
issue-2068	31	3	,	,	PUNCT
issue-2068	31	4	2008	2008	NUM
issue-2068	31	5	)	)	PUNCT
issue-2068	31	6	the	the	DET
issue-2068	31	7	main	main	ADJ
issue-2068	31	8	philosophy	philosophy	NOUN
issue-2068	31	9	of	of	ADP
issue-2068	31	10	permissionbased	permissionbase	VERB
issue-2068	31	11	marketing	marketing	NOUN
issue-2068	31	12	communication	communication	NOUN
issue-2068	31	13	is	be	AUX
issue-2068	31	14	that	that	SCONJ
issue-2068	31	15	customers	customer	NOUN
issue-2068	31	16	express	express	VERB
issue-2068	31	17	their	their	PRON
issue-2068	31	18	willingness	willingness	NOUN
issue-2068	31	19	and	and	CCONJ
issue-2068	31	20	desire	desire	NOUN
issue-2068	31	21	to	to	PART
issue-2068	31	22	engage	engage	VERB
issue-2068	31	23	with	with	ADP
issue-2068	31	24	companies	company	NOUN
issue-2068	31	25	without	without	ADP
issue-2068	31	26	interruptive	interruptive	ADJ
issue-2068	31	27	advertising	advertising	NOUN
issue-2068	31	28	or	or	CCONJ
issue-2068	31	29	any	any	DET
issue-2068	31	30	other	other	ADJ
issue-2068	31	31	form	form	NOUN
issue-2068	31	32	of	of	ADP
issue-2068	31	33	indirect	indirect	ADJ
issue-2068	31	34	compulsion	compulsion	NOUN
issue-2068	31	35	.	.	PUNCT
issue-2068	32	1	this	this	DET
issue-2068	32	2	approach	approach	NOUN
issue-2068	32	3	is	be	AUX
issue-2068	32	4	an	an	DET
issue-2068	32	5	innovative	innovative	ADJ
issue-2068	32	6	form	form	NOUN
issue-2068	32	7	of	of	ADP
issue-2068	32	8	direct	direct	ADJ
issue-2068	32	9	marketing	marketing	NOUN
issue-2068	32	10	based	base	VERB
issue-2068	32	11	on	on	ADP
issue-2068	32	12	godin	godin	NOUN
issue-2068	32	13	's	's	PART
issue-2068	32	14	concept	concept	NOUN
issue-2068	32	15	.	.	PUNCT
issue-2068	33	1	permission	permission	NOUN
issue-2068	33	2	marketing	marketing	NOUN
issue-2068	33	3	can	can	AUX
issue-2068	33	4	also	also	ADV
issue-2068	33	5	be	be	AUX
issue-2068	33	6	seen	see	VERB
issue-2068	33	7	as	as	ADP
issue-2068	33	8	the	the	DET
issue-2068	33	9	opposite	opposite	ADJ
issue-2068	33	10	concept	concept	NOUN
issue-2068	33	11	of	of	ADP
issue-2068	33	12	"	"	PUNCT
issue-2068	33	13	interruption	interruption	NOUN
issue-2068	33	14	marketing	marketing	NOUN
issue-2068	33	15	"	"	PUNCT
issue-2068	33	16	,	,	PUNCT
issue-2068	33	17	which	which	PRON
issue-2068	33	18	aims	aim	VERB
issue-2068	33	19	to	to	PART
issue-2068	33	20	interrupt	interrupt	VERB
issue-2068	33	21	the	the	DET
issue-2068	33	22	customer	customer	NOUN
issue-2068	33	23	's	's	PART
issue-2068	33	24	attention	attention	NOUN
issue-2068	33	25	with	with	ADP
issue-2068	33	26	high	high	ADJ
issue-2068	33	27	intensity	intensity	NOUN
issue-2068	33	28	advertising	advertising	NOUN
issue-2068	33	29	communication	communication	NOUN
issue-2068	33	30	.	.	PUNCT
issue-2068	34	1	this	this	DET
issue-2068	34	2	approach	approach	NOUN
issue-2068	34	3	has	have	AUX
issue-2068	34	4	proven	prove	VERB
issue-2068	34	5	to	to	PART
issue-2068	34	6	be	be	AUX
issue-2068	34	7	effective	effective	ADJ
issue-2068	34	8	in	in	ADP
issue-2068	34	9	achieving	achieve	VERB
issue-2068	34	10	various	various	ADJ
issue-2068	34	11	marketing	marketing	NOUN
issue-2068	34	12	objectives	objective	NOUN
issue-2068	34	13	.	.	PUNCT
issue-2068	35	1	however	however	ADV
issue-2068	35	2	,	,	PUNCT
issue-2068	35	3	baltic	baltic	ADJ
issue-2068	35	4	journal	journal	NOUN
issue-2068	35	5	of	of	ADP
issue-2068	35	6	economic	economic	ADJ
issue-2068	35	7	studies	study	NOUN
issue-2068	35	8	9	9	NUM
issue-2068	35	9	vol	vol	NOUN
issue-2068	35	10	.	.	PROPN
issue-2068	36	1	9	9	NUM
issue-2068	36	2	no	no	NOUN
issue-2068	36	3	.	.	NOUN
issue-2068	36	4	2	2	NUM
issue-2068	36	5	,	,	PUNCT
issue-2068	36	6	2023	2023	NUM
issue-2068	36	7	in	in	ADP
issue-2068	36	8	the	the	DET
issue-2068	36	9	long	long	ADJ
issue-2068	36	10	term	term	NOUN
issue-2068	36	11	,	,	PUNCT
issue-2068	36	12	permission	permission	NOUN
issue-2068	36	13	-	-	PUNCT
issue-2068	36	14	based	base	VERB
issue-2068	36	15	marketing	marketing	NOUN
issue-2068	36	16	communication	communication	NOUN
issue-2068	36	17	has	have	VERB
issue-2068	36	18	the	the	DET
issue-2068	36	19	potential	potential	NOUN
issue-2068	36	20	to	to	PART
issue-2068	36	21	shape	shape	VERB
issue-2068	36	22	consumer	consumer	NOUN
issue-2068	36	23	behaviour	behaviour	NOUN
issue-2068	36	24	more	more	ADV
issue-2068	36	25	efficiently	efficiently	ADV
issue-2068	36	26	,	,	PUNCT
issue-2068	36	27	to	to	ADP
issue-2068	36	28	the	the	DET
issue-2068	36	29	benefit	benefit	NOUN
issue-2068	36	30	of	of	ADP
issue-2068	36	31	both	both	DET
issue-2068	36	32	companies	company	NOUN
issue-2068	36	33	and	and	CCONJ
issue-2068	36	34	consumers	consumer	NOUN
issue-2068	36	35	.	.	PUNCT
issue-2068	37	1	permission	permission	NOUN
issue-2068	37	2	marketing	marketing	NOUN
issue-2068	37	3	can	can	AUX
issue-2068	37	4	be	be	AUX
issue-2068	37	5	divided	divide	VERB
issue-2068	37	6	into	into	ADP
issue-2068	37	7	two	two	NUM
issue-2068	37	8	categories	category	NOUN
issue-2068	37	9	:	:	PUNCT
issue-2068	37	10	explicit	explicit	ADJ
issue-2068	37	11	and	and	CCONJ
issue-2068	37	12	implicit	implicit	ADJ
issue-2068	37	13	.	.	PUNCT
issue-2068	38	1	in	in	ADP
issue-2068	38	2	the	the	DET
issue-2068	38	3	case	case	NOUN
issue-2068	38	4	of	of	ADP
issue-2068	38	5	expressed	express	VERB
issue-2068	38	6	permission	permission	NOUN
issue-2068	38	7	marketing	marketing	NOUN
issue-2068	38	8	,	,	PUNCT
issue-2068	38	9	a	a	DET
issue-2068	38	10	consumer	consumer	NOUN
issue-2068	38	11	provides	provide	VERB
issue-2068	38	12	their	their	PRON
issue-2068	38	13	contact	contact	NOUN
issue-2068	38	14	details	detail	NOUN
issue-2068	38	15	to	to	ADP
issue-2068	38	16	a	a	DET
issue-2068	38	17	company	company	NOUN
issue-2068	38	18	in	in	ADP
issue-2068	38	19	order	order	NOUN
issue-2068	38	20	to	to	PART
issue-2068	38	21	receive	receive	VERB
issue-2068	38	22	marketing	marketing	NOUN
issue-2068	38	23	messages	message	NOUN
issue-2068	38	24	;	;	PUNCT
issue-2068	38	25	implied	imply	VERB
issue-2068	38	26	permission	permission	NOUN
issue-2068	38	27	marketing	marketing	NOUN
issue-2068	38	28	occurs	occur	VERB
issue-2068	38	29	when	when	SCONJ
issue-2068	38	30	a	a	DET
issue-2068	38	31	company	company	NOUN
issue-2068	38	32	has	have	VERB
issue-2068	38	33	an	an	DET
issue-2068	38	34	existing	exist	VERB
issue-2068	38	35	relationship	relationship	NOUN
issue-2068	38	36	with	with	ADP
issue-2068	38	37	the	the	DET
issue-2068	38	38	consumer	consumer	NOUN
issue-2068	38	39	.	.	PUNCT
issue-2068	39	1	this	this	PRON
issue-2068	39	2	could	could	AUX
issue-2068	39	3	include	include	VERB
issue-2068	39	4	someone	someone	PRON
issue-2068	39	5	who	who	PRON
issue-2068	39	6	is	be	AUX
issue-2068	39	7	a	a	DET
issue-2068	39	8	current	current	ADJ
issue-2068	39	9	customer	customer	NOUN
issue-2068	39	10	or	or	CCONJ
issue-2068	39	11	a	a	DET
issue-2068	39	12	frequent	frequent	ADJ
issue-2068	39	13	website	website	NOUN
issue-2068	39	14	visitor	visitor	NOUN
issue-2068	39	15	(	(	PUNCT
issue-2068	39	16	carmicheal	carmicheal	NOUN
issue-2068	39	17	,	,	PUNCT
issue-2068	39	18	2019	2019	NUM
issue-2068	39	19	)	)	PUNCT
issue-2068	39	20	.	.	PUNCT
issue-2068	40	1	the	the	DET
issue-2068	40	2	main	main	ADJ
issue-2068	40	3	advantage	advantage	NOUN
issue-2068	40	4	of	of	ADP
issue-2068	40	5	permission	permission	NOUN
issue-2068	40	6	marketing	marketing	NOUN
issue-2068	40	7	principles	principle	NOUN
issue-2068	40	8	over	over	ADP
issue-2068	40	9	interruptive	interruptive	ADJ
issue-2068	40	10	marketing	marketing	NOUN
issue-2068	40	11	is	be	AUX
issue-2068	40	12	that	that	SCONJ
issue-2068	40	13	consumers	consumer	NOUN
issue-2068	40	14	perceive	perceive	VERB
issue-2068	40	15	a	a	DET
issue-2068	40	16	company	company	NOUN
issue-2068	40	17	in	in	ADP
issue-2068	40	18	a	a	DET
issue-2068	40	19	positive	positive	ADJ
issue-2068	40	20	light	light	NOUN
issue-2068	40	21	.	.	PUNCT
issue-2068	41	1	in	in	ADP
issue-2068	41	2	contrast	contrast	NOUN
issue-2068	41	3	,	,	PUNCT
issue-2068	41	4	interruptive	interruptive	ADJ
issue-2068	41	5	communication	communication	NOUN
issue-2068	41	6	can	can	AUX
issue-2068	41	7	lead	lead	VERB
issue-2068	41	8	to	to	ADP
issue-2068	41	9	negative	negative	ADJ
issue-2068	41	10	perceptions	perception	NOUN
issue-2068	41	11	,	,	PUNCT
issue-2068	41	12	resulting	result	VERB
issue-2068	41	13	in	in	ADP
issue-2068	41	14	brand	brand	NOUN
issue-2068	41	15	damage	damage	NOUN
issue-2068	41	16	and	and	CCONJ
issue-2068	41	17	other	other	ADJ
issue-2068	41	18	negative	negative	ADJ
issue-2068	41	19	consequences	consequence	NOUN
issue-2068	41	20	.	.	PUNCT
issue-2068	42	1	in	in	ADP
issue-2068	42	2	addition	addition	NOUN
issue-2068	42	3	,	,	PUNCT
issue-2068	42	4	consumers	consumer	NOUN
issue-2068	42	5	are	be	AUX
issue-2068	42	6	trying	try	VERB
issue-2068	42	7	to	to	PART
issue-2068	42	8	avoid	avoid	VERB
issue-2068	42	9	processing	process	VERB
issue-2068	42	10	large	large	ADJ
issue-2068	42	11	amounts	amount	NOUN
issue-2068	42	12	of	of	ADP
issue-2068	42	13	information	information	NOUN
issue-2068	42	14	.	.	PUNCT
issue-2068	43	1	they	they	PRON
issue-2068	43	2	spend	spend	VERB
issue-2068	43	3	less	less	ADJ
issue-2068	43	4	time	time	NOUN
issue-2068	43	5	searching	search	VERB
issue-2068	43	6	for	for	ADP
issue-2068	43	7	alternative	alternative	ADJ
issue-2068	43	8	solutions	solution	NOUN
issue-2068	43	9	(	(	PUNCT
issue-2068	43	10	godin	godin	NOUN
issue-2068	43	11	,	,	PUNCT
issue-2068	43	12	1999	1999	NUM
issue-2068	43	13	,	,	PUNCT
issue-2068	43	14	p.	p.	NOUN
issue-2068	43	15	27	27	NUM
issue-2068	43	16	)	)	PUNCT
issue-2068	43	17	.	.	PUNCT
issue-2068	44	1	hence	hence	ADV
issue-2068	44	2	the	the	DET
issue-2068	44	3	need	need	NOUN
issue-2068	44	4	for	for	ADP
issue-2068	44	5	new	new	ADJ
issue-2068	44	6	marketing	marketing	NOUN
issue-2068	44	7	approaches	approach	NOUN
issue-2068	44	8	.	.	PUNCT
issue-2068	45	1	from	from	ADP
issue-2068	45	2	this	this	DET
issue-2068	45	3	point	point	NOUN
issue-2068	45	4	of	of	ADP
issue-2068	45	5	view	view	NOUN
issue-2068	45	6	,	,	PUNCT
issue-2068	45	7	the	the	DET
issue-2068	45	8	effectiveness	effectiveness	NOUN
issue-2068	45	9	of	of	ADP
issue-2068	45	10	permission	permission	NOUN
issue-2068	45	11	marketing	marketing	NOUN
issue-2068	45	12	is	be	AUX
issue-2068	45	13	undeniable	undeniable	ADJ
issue-2068	45	14	.	.	PUNCT
issue-2068	46	1	implementing	implement	VERB
issue-2068	46	2	the	the	DET
issue-2068	46	3	concept	concept	NOUN
issue-2068	46	4	of	of	ADP
issue-2068	46	5	permission	permission	NOUN
issue-2068	46	6	marketing	marketing	NOUN
issue-2068	46	7	has	have	VERB
issue-2068	46	8	the	the	DET
issue-2068	46	9	potential	potential	NOUN
issue-2068	46	10	to	to	PART
issue-2068	46	11	provide	provide	VERB
issue-2068	46	12	a	a	DET
issue-2068	46	13	company	company	NOUN
issue-2068	46	14	with	with	ADP
issue-2068	46	15	a	a	DET
issue-2068	46	16	number	number	NOUN
issue-2068	46	17	of	of	ADP
issue-2068	46	18	benefits	benefit	NOUN
issue-2068	46	19	:	:	PUNCT
issue-2068	46	20	a	a	DET
issue-2068	46	21	loyal	loyal	ADJ
issue-2068	46	22	customer	customer	NOUN
issue-2068	46	23	base	base	NOUN
issue-2068	46	24	,	,	PUNCT
issue-2068	46	25	a	a	DET
issue-2068	46	26	growing	grow	VERB
issue-2068	46	27	number	number	NOUN
issue-2068	46	28	of	of	ADP
issue-2068	46	29	new	new	ADJ
issue-2068	46	30	customers	customer	NOUN
issue-2068	46	31	,	,	PUNCT
issue-2068	46	32	positive	positive	ADJ
issue-2068	46	33	word	word	NOUN
issue-2068	46	34	-	-	PUNCT
issue-2068	46	35	of	of	ADP
issue-2068	46	36	-	-	PUNCT
issue-2068	46	37	mouth	mouth	NOUN
issue-2068	46	38	online	online	ADV
issue-2068	46	39	and	and	CCONJ
issue-2068	46	40	offline	offline	ADJ
issue-2068	46	41	,	,	PUNCT
issue-2068	46	42	high	high	ADJ
issue-2068	46	43	roi	roi	NOUN
issue-2068	46	44	(	(	PUNCT
issue-2068	46	45	return	return	NOUN
issue-2068	46	46	on	on	ADP
issue-2068	46	47	investment	investment	NOUN
issue-2068	46	48	)	)	PUNCT
issue-2068	46	49	and	and	CCONJ
issue-2068	46	50	growing	grow	VERB
issue-2068	46	51	clv	clv	PROPN
issue-2068	46	52	(	(	PUNCT
issue-2068	46	53	customer	customer	NOUN
issue-2068	46	54	lifetime	lifetime	NOUN
issue-2068	46	55	value	value	NOUN
issue-2068	46	56	)	)	PUNCT
issue-2068	46	57	.	.	PUNCT
issue-2068	47	1	as	as	ADP
issue-2068	47	2	a	a	DET
issue-2068	47	3	result	result	NOUN
issue-2068	47	4	,	,	PUNCT
issue-2068	47	5	a	a	DET
issue-2068	47	6	company	company	NOUN
issue-2068	47	7	can	can	AUX
issue-2068	47	8	become	become	VERB
issue-2068	47	9	increasingly	increasingly	ADV
issue-2068	47	10	competitive	competitive	ADJ
issue-2068	47	11	.	.	PUNCT
issue-2068	48	1	the	the	DET
issue-2068	48	2	main	main	ADJ
issue-2068	48	3	prerequisite	prerequisite	NOUN
issue-2068	48	4	for	for	ADP
issue-2068	48	5	these	these	DET
issue-2068	48	6	results	result	NOUN
issue-2068	48	7	is	be	AUX
issue-2068	48	8	the	the	DET
issue-2068	48	9	consumer	consumer	NOUN
issue-2068	48	10	's	's	PART
issue-2068	48	11	consent	consent	NOUN
issue-2068	48	12	to	to	PART
issue-2068	48	13	receive	receive	VERB
issue-2068	48	14	a	a	DET
issue-2068	48	15	marketing	marketing	NOUN
issue-2068	48	16	message	message	NOUN
issue-2068	48	17	.	.	PUNCT
issue-2068	49	1	consequently	consequently	ADV
issue-2068	49	2	,	,	PUNCT
issue-2068	49	3	companies	company	NOUN
issue-2068	49	4	with	with	ADP
issue-2068	49	5	a	a	DET
issue-2068	49	6	significant	significant	ADJ
issue-2068	49	7	number	number	NOUN
issue-2068	49	8	of	of	ADP
issue-2068	49	9	consenting	consent	VERB
issue-2068	49	10	customers	customer	NOUN
issue-2068	49	11	have	have	VERB
issue-2068	49	12	a	a	DET
issue-2068	49	13	competitive	competitive	ADJ
issue-2068	49	14	advantage	advantage	NOUN
issue-2068	49	15	over	over	ADP
issue-2068	49	16	their	their	PRON
issue-2068	49	17	business	business	NOUN
issue-2068	49	18	rivals	rival	NOUN
issue-2068	49	19	(	(	PUNCT
issue-2068	49	20	krafft	krafft	PROPN
issue-2068	49	21	et	et	PROPN
issue-2068	49	22	al	al	PROPN
issue-2068	49	23	.	.	PROPN
issue-2068	49	24	,	,	PUNCT
issue-2068	49	25	2017	2017	NUM
issue-2068	49	26	,	,	PUNCT
issue-2068	49	27	p.	p.	NOUN
issue-2068	49	28	39	39	NUM
issue-2068	49	29	)	)	PUNCT
issue-2068	49	30	.	.	PUNCT
issue-2068	50	1	in	in	ADP
issue-2068	50	2	turn	turn	NOUN
issue-2068	50	3	,	,	PUNCT
issue-2068	50	4	a	a	DET
issue-2068	50	5	growing	grow	VERB
issue-2068	50	6	number	number	NOUN
issue-2068	50	7	of	of	ADP
issue-2068	50	8	loyal	loyal	ADJ
issue-2068	50	9	customers	customer	NOUN
issue-2068	50	10	provides	provide	VERB
issue-2068	50	11	a	a	DET
issue-2068	50	12	strong	strong	ADJ
issue-2068	50	13	foundation	foundation	NOUN
issue-2068	50	14	for	for	ADP
issue-2068	50	15	increasing	increase	VERB
issue-2068	50	16	brand	brand	NOUN
issue-2068	50	17	equity	equity	NOUN
issue-2068	50	18	.	.	PUNCT
issue-2068	51	1	online	online	ADJ
issue-2068	51	2	channels	channel	NOUN
issue-2068	51	3	are	be	AUX
issue-2068	51	4	the	the	DET
issue-2068	51	5	most	most	ADV
issue-2068	51	6	widely	widely	ADV
issue-2068	51	7	used	use	VERB
issue-2068	51	8	communication	communication	NOUN
issue-2068	51	9	tools	tool	NOUN
issue-2068	51	10	between	between	ADP
issue-2068	51	11	businesses	business	NOUN
issue-2068	51	12	and	and	CCONJ
issue-2068	51	13	consumers	consumer	NOUN
issue-2068	51	14	.	.	PUNCT
issue-2068	52	1	digital	digital	ADJ
issue-2068	52	2	marketing	marketing	NOUN
issue-2068	52	3	is	be	AUX
issue-2068	52	4	therefore	therefore	ADV
issue-2068	52	5	the	the	DET
issue-2068	52	6	most	most	ADV
issue-2068	52	7	appropriate	appropriate	ADJ
issue-2068	52	8	strategy	strategy	NOUN
issue-2068	52	9	for	for	ADP
issue-2068	52	10	implementing	implement	VERB
issue-2068	52	11	and	and	CCONJ
issue-2068	52	12	managing	manage	VERB
issue-2068	52	13	permission	permission	NOUN
issue-2068	52	14	marketing	marketing	NOUN
issue-2068	52	15	policies	policy	NOUN
issue-2068	52	16	.	.	PUNCT
issue-2068	53	1	however	however	ADV
issue-2068	53	2	,	,	PUNCT
issue-2068	53	3	online	online	ADJ
issue-2068	53	4	marketing	marketing	NOUN
issue-2068	53	5	communication	communication	NOUN
issue-2068	53	6	has	have	VERB
issue-2068	53	7	its	its	PRON
issue-2068	53	8	risks	risk	NOUN
issue-2068	53	9	and	and	CCONJ
issue-2068	53	10	challenges	challenge	NOUN
issue-2068	53	11	as	as	ADV
issue-2068	53	12	well	well	ADV
issue-2068	53	13	as	as	ADP
issue-2068	53	14	its	its	PRON
issue-2068	53	15	opportunities	opportunity	NOUN
issue-2068	53	16	.	.	PUNCT
issue-2068	54	1	therefore	therefore	ADV
issue-2068	54	2	,	,	PUNCT
issue-2068	54	3	planning	planning	NOUN
issue-2068	54	4	and	and	CCONJ
issue-2068	54	5	executing	execute	VERB
issue-2068	54	6	a	a	DET
issue-2068	54	7	permission	permission	NOUN
issue-2068	54	8	marketing	marketing	NOUN
issue-2068	54	9	campaign	campaign	NOUN
issue-2068	54	10	using	use	VERB
issue-2068	54	11	online	online	ADJ
issue-2068	54	12	communication	communication	NOUN
issue-2068	54	13	channels	channel	NOUN
issue-2068	54	14	requires	require	VERB
issue-2068	54	15	prior	prior	ADJ
issue-2068	54	16	research	research	NOUN
issue-2068	54	17	and	and	CCONJ
issue-2068	54	18	thorough	thorough	ADJ
issue-2068	54	19	planning	planning	NOUN
issue-2068	54	20	.	.	PUNCT
issue-2068	55	1	there	there	PRON
issue-2068	55	2	are	be	VERB
issue-2068	55	3	a	a	DET
issue-2068	55	4	number	number	NOUN
issue-2068	55	5	of	of	ADP
issue-2068	55	6	aspects	aspect	NOUN
issue-2068	55	7	that	that	PRON
issue-2068	55	8	need	need	VERB
issue-2068	55	9	to	to	PART
issue-2068	55	10	be	be	AUX
issue-2068	55	11	considered	consider	VERB
issue-2068	55	12	:	:	PUNCT
issue-2068	55	13	type	type	NOUN
issue-2068	55	14	of	of	ADP
issue-2068	55	15	online	online	ADJ
issue-2068	55	16	channel	channel	NOUN
issue-2068	55	17	,	,	PUNCT
issue-2068	55	18	type	type	NOUN
issue-2068	55	19	of	of	ADP
issue-2068	55	20	target	target	NOUN
issue-2068	55	21	audience	audience	NOUN
issue-2068	55	22	,	,	PUNCT
issue-2068	55	23	segmentation	segmentation	NOUN
issue-2068	55	24	strategy	strategy	NOUN
issue-2068	55	25	,	,	PUNCT
issue-2068	55	26	online	online	ADJ
issue-2068	55	27	reputation	reputation	NOUN
issue-2068	55	28	management	management	NOUN
issue-2068	55	29	(	(	PUNCT
issue-2068	55	30	orm	orm	NOUN
issue-2068	55	31	)	)	PUNCT
issue-2068	55	32	strategy	strategy	NOUN
issue-2068	55	33	and	and	CCONJ
issue-2068	55	34	tools	tool	NOUN
issue-2068	55	35	,	,	PUNCT
issue-2068	55	36	customer	customer	NOUN
issue-2068	55	37	relationship	relationship	NOUN
issue-2068	55	38	management	management	NOUN
issue-2068	55	39	(	(	PUNCT
issue-2068	55	40	crm	crm	NOUN
issue-2068	55	41	)	)	PUNCT
issue-2068	55	42	strategy	strategy	NOUN
issue-2068	55	43	and	and	CCONJ
issue-2068	55	44	tools	tool	NOUN
issue-2068	55	45	,	,	PUNCT
issue-2068	55	46	analytics	analytic	NOUN
issue-2068	55	47	,	,	PUNCT
issue-2068	55	48	communication	communication	NOUN
issue-2068	55	49	style	style	NOUN
issue-2068	55	50	,	,	PUNCT
issue-2068	55	51	branding	branding	NOUN
issue-2068	55	52	and	and	CCONJ
issue-2068	55	53	positioning	positioning	NOUN
issue-2068	55	54	strategies	strategy	NOUN
issue-2068	55	55	,	,	PUNCT
issue-2068	55	56	content	content	NOUN
issue-2068	55	57	strategy	strategy	NOUN
issue-2068	55	58	,	,	PUNCT
issue-2068	55	59	product	product	NOUN
issue-2068	55	60	and	and	CCONJ
issue-2068	55	61	service	service	NOUN
issue-2068	55	62	development	development	NOUN
issue-2068	55	63	strategy	strategy	NOUN
issue-2068	55	64	.	.	PUNCT
issue-2068	56	1	all	all	PRON
issue-2068	56	2	of	of	ADP
issue-2068	56	3	the	the	DET
issue-2068	56	4	above	above	ADJ
issue-2068	56	5	are	be	AUX
issue-2068	56	6	part	part	NOUN
issue-2068	56	7	of	of	ADP
issue-2068	56	8	a	a	DET
issue-2068	56	9	company	company	NOUN
issue-2068	56	10	's	's	PART
issue-2068	56	11	overall	overall	ADJ
issue-2068	56	12	marketing	marketing	NOUN
issue-2068	56	13	strategy	strategy	NOUN
issue-2068	56	14	.	.	PUNCT
issue-2068	57	1	consumers	consumer	NOUN
issue-2068	57	2	may	may	AUX
issue-2068	57	3	vary	vary	VERB
issue-2068	57	4	in	in	ADP
issue-2068	57	5	the	the	DET
issue-2068	57	6	intensity	intensity	NOUN
issue-2068	57	7	of	of	ADP
issue-2068	57	8	their	their	PRON
issue-2068	57	9	consent	consent	NOUN
issue-2068	57	10	to	to	ADP
issue-2068	57	11	permission	permission	NOUN
issue-2068	57	12	marketing	marketing	NOUN
issue-2068	57	13	communications	communication	NOUN
issue-2068	57	14	through	through	ADP
issue-2068	57	15	online	online	ADJ
issue-2068	57	16	channels	channel	NOUN
issue-2068	57	17	.	.	PUNCT
issue-2068	58	1	this	this	DET
issue-2068	58	2	peculiarity	peculiarity	NOUN
issue-2068	58	3	of	of	ADP
issue-2068	58	4	consumer	consumer	NOUN
issue-2068	58	5	behaviour	behaviour	NOUN
issue-2068	58	6	is	be	AUX
issue-2068	58	7	one	one	NUM
issue-2068	58	8	of	of	ADP
issue-2068	58	9	the	the	DET
issue-2068	58	10	most	most	ADV
issue-2068	58	11	important	important	ADJ
issue-2068	58	12	factors	factor	NOUN
issue-2068	58	13	in	in	ADP
issue-2068	58	14	permission	permission	NOUN
issue-2068	58	15	marketing	marketing	NOUN
issue-2068	58	16	policy	policy	NOUN
issue-2068	58	17	.	.	PUNCT
issue-2068	59	1	therefore	therefore	ADV
issue-2068	59	2	,	,	PUNCT
issue-2068	59	3	a	a	DET
issue-2068	59	4	high	high	ADJ
issue-2068	59	5	level	level	NOUN
issue-2068	59	6	of	of	ADP
issue-2068	59	7	consumer	consumer	NOUN
issue-2068	59	8	consent	consent	NOUN
issue-2068	59	9	is	be	AUX
issue-2068	59	10	the	the	DET
issue-2068	59	11	primary	primary	ADJ
issue-2068	59	12	objective	objective	NOUN
issue-2068	59	13	when	when	SCONJ
issue-2068	59	14	conducting	conduct	VERB
issue-2068	59	15	permission	permission	NOUN
issue-2068	59	16	marketing	marketing	NOUN
issue-2068	59	17	campaigns	campaign	NOUN
issue-2068	59	18	.	.	PUNCT
issue-2068	60	1	high	high	ADJ
issue-2068	60	2	permission	permission	NOUN
issue-2068	60	3	intensity	intensity	NOUN
issue-2068	60	4	is	be	AUX
issue-2068	60	5	characterised	characterise	VERB
issue-2068	60	6	by	by	ADP
issue-2068	60	7	three	three	NUM
issue-2068	60	8	factors	factor	NOUN
issue-2068	60	9	:	:	PUNCT
issue-2068	60	10	high	high	ADJ
issue-2068	60	11	information	information	NOUN
issue-2068	60	12	quantity	quantity	NOUN
issue-2068	60	13	,	,	PUNCT
issue-2068	60	14	high	high	ADJ
issue-2068	60	15	information	information	NOUN
issue-2068	60	16	quality	quality	NOUN
issue-2068	60	17	and	and	CCONJ
issue-2068	60	18	flexibility	flexibility	NOUN
issue-2068	60	19	of	of	ADP
issue-2068	60	20	information	information	NOUN
issue-2068	60	21	use	use	NOUN
issue-2068	60	22	(	(	PUNCT
issue-2068	60	23	krishnamurthy	krishnamurthy	PROPN
issue-2068	60	24	,	,	PUNCT
issue-2068	60	25	2006	2006	NUM
issue-2068	60	26	)	)	PUNCT
issue-2068	60	27	.	.	PUNCT
issue-2068	61	1	customers	customer	NOUN
issue-2068	61	2	are	be	AUX
issue-2068	61	3	willing	willing	ADJ
issue-2068	61	4	to	to	PART
issue-2068	61	5	share	share	VERB
issue-2068	61	6	their	their	PRON
issue-2068	61	7	information	information	NOUN
issue-2068	61	8	in	in	ADP
issue-2068	61	9	exchange	exchange	NOUN
issue-2068	61	10	for	for	ADP
issue-2068	61	11	valuable	valuable	ADJ
issue-2068	61	12	benefits	benefit	NOUN
issue-2068	61	13	.	.	PUNCT
issue-2068	62	1	therefore	therefore	ADV
issue-2068	62	2	,	,	PUNCT
issue-2068	62	3	the	the	DET
issue-2068	62	4	effectiveness	effectiveness	NOUN
issue-2068	62	5	of	of	ADP
issue-2068	62	6	a	a	DET
issue-2068	62	7	permission	permission	NOUN
issue-2068	62	8	marketing	marketing	NOUN
issue-2068	62	9	strategy	strategy	NOUN
issue-2068	62	10	depends	depend	VERB
issue-2068	62	11	on	on	ADP
issue-2068	62	12	the	the	DET
issue-2068	62	13	brand	brand	NOUN
issue-2068	62	14	promise	promise	NOUN
issue-2068	62	15	and	and	CCONJ
issue-2068	62	16	,	,	PUNCT
issue-2068	62	17	more	more	ADV
issue-2068	62	18	importantly	importantly	ADV
issue-2068	62	19	,	,	PUNCT
issue-2068	62	20	on	on	ADP
issue-2068	62	21	the	the	DET
issue-2068	62	22	degree	degree	NOUN
issue-2068	62	23	to	to	PART
issue-2068	62	24	which	which	PRON
issue-2068	62	25	it	it	PRON
issue-2068	62	26	matches	match	VERB
issue-2068	62	27	the	the	DET
issue-2068	62	28	consumer	consumer	NOUN
issue-2068	62	29	's	's	PART
issue-2068	62	30	expectations	expectation	NOUN
issue-2068	62	31	and	and	CCONJ
issue-2068	62	32	perceptions	perception	NOUN
issue-2068	62	33	.	.	PUNCT
issue-2068	63	1	in	in	ADP
issue-2068	63	2	this	this	DET
issue-2068	63	3	case	case	NOUN
issue-2068	63	4	,	,	PUNCT
issue-2068	63	5	a	a	DET
issue-2068	63	6	consumer	consumer	NOUN
issue-2068	63	7	will	will	AUX
issue-2068	63	8	be	be	AUX
issue-2068	63	9	ready	ready	ADJ
issue-2068	63	10	to	to	PART
issue-2068	63	11	provide	provide	VERB
issue-2068	63	12	more	more	ADJ
issue-2068	63	13	information	information	NOUN
issue-2068	63	14	of	of	ADP
issue-2068	63	15	higher	high	ADJ
issue-2068	63	16	quality	quality	NOUN
issue-2068	63	17	,	,	PUNCT
issue-2068	63	18	which	which	PRON
issue-2068	63	19	is	be	AUX
issue-2068	63	20	one	one	NUM
issue-2068	63	21	of	of	ADP
issue-2068	63	22	the	the	DET
issue-2068	63	23	main	main	ADJ
issue-2068	63	24	prerequisites	prerequisite	NOUN
issue-2068	63	25	for	for	ADP
issue-2068	63	26	the	the	DET
issue-2068	63	27	success	success	NOUN
issue-2068	63	28	of	of	ADP
issue-2068	63	29	permission	permission	NOUN
issue-2068	63	30	marketing	marketing	NOUN
issue-2068	63	31	campaigns	campaign	NOUN
issue-2068	63	32	.	.	PUNCT
issue-2068	64	1	the	the	DET
issue-2068	64	2	issue	issue	NOUN
issue-2068	64	3	of	of	ADP
issue-2068	64	4	personal	personal	ADJ
issue-2068	64	5	data	datum	NOUN
issue-2068	64	6	in	in	ADP
issue-2068	64	7	permission	permission	NOUN
issue-2068	64	8	marketing	marketing	NOUN
issue-2068	64	9	is	be	AUX
issue-2068	64	10	essential	essential	ADJ
issue-2068	64	11	not	not	PART
issue-2068	64	12	only	only	ADV
issue-2068	64	13	for	for	ADP
issue-2068	64	14	retaining	retain	VERB
issue-2068	64	15	loyal	loyal	ADJ
issue-2068	64	16	customers	customer	NOUN
issue-2068	64	17	,	,	PUNCT
issue-2068	64	18	but	but	CCONJ
issue-2068	64	19	also	also	ADV
issue-2068	64	20	for	for	ADP
issue-2068	64	21	attracting	attract	VERB
issue-2068	64	22	new	new	ADJ
issue-2068	64	23	audiences	audience	NOUN
issue-2068	64	24	.	.	PUNCT
issue-2068	65	1	2	2	X
issue-2068	65	2	.	.	X
issue-2068	65	3	literature	literature	NOUN
issue-2068	65	4	review	review	NOUN
issue-2068	65	5	in	in	ADP
issue-2068	65	6	1999	1999	NUM
issue-2068	65	7	,	,	PUNCT
issue-2068	65	8	seth	seth	PROPN
issue-2068	65	9	godin	godin	PROPN
issue-2068	65	10	introduced	introduce	VERB
issue-2068	65	11	the	the	DET
issue-2068	65	12	concept	concept	NOUN
issue-2068	65	13	of	of	ADP
issue-2068	65	14	permission	permission	NOUN
issue-2068	65	15	marketing	marketing	NOUN
issue-2068	65	16	.	.	PUNCT
issue-2068	66	1	he	he	PRON
issue-2068	66	2	proposed	propose	VERB
issue-2068	66	3	a	a	DET
issue-2068	66	4	new	new	ADJ
issue-2068	66	5	vision	vision	NOUN
issue-2068	66	6	that	that	PRON
issue-2068	66	7	was	be	AUX
issue-2068	66	8	completely	completely	ADV
issue-2068	66	9	different	different	ADJ
issue-2068	66	10	from	from	ADP
issue-2068	66	11	existing	exist	VERB
issue-2068	66	12	approaches	approach	NOUN
issue-2068	66	13	to	to	ADP
issue-2068	66	14	marketing	marketing	NOUN
issue-2068	66	15	communications	communication	NOUN
issue-2068	66	16	.	.	PUNCT
issue-2068	67	1	his	his	PRON
issue-2068	67	2	book	book	NOUN
issue-2068	67	3	"	"	PUNCT
issue-2068	67	4	permission	permission	NOUN
issue-2068	67	5	marketing	marketing	NOUN
issue-2068	67	6	,	,	PUNCT
issue-2068	67	7	turning	turn	VERB
issue-2068	67	8	strangers	stranger	NOUN
issue-2068	67	9	into	into	ADP
issue-2068	67	10	friends	friend	NOUN
issue-2068	67	11	,	,	PUNCT
issue-2068	67	12	and	and	CCONJ
issue-2068	67	13	friends	friend	NOUN
issue-2068	67	14	into	into	ADP
issue-2068	67	15	customers	customer	NOUN
issue-2068	67	16	"	"	PUNCT
issue-2068	67	17	discusses	discuss	VERB
issue-2068	67	18	various	various	ADJ
issue-2068	67	19	aspects	aspect	NOUN
issue-2068	67	20	of	of	ADP
issue-2068	67	21	getting	get	VERB
issue-2068	67	22	customers	customer	NOUN
issue-2068	67	23	'	'	PART
issue-2068	67	24	attention	attention	NOUN
issue-2068	67	25	and	and	CCONJ
issue-2068	67	26	managing	manage	VERB
issue-2068	67	27	the	the	DET
issue-2068	67	28	communication	communication	NOUN
issue-2068	67	29	process	process	NOUN
issue-2068	67	30	.	.	PUNCT
issue-2068	68	1	the	the	DET
issue-2068	68	2	abundance	abundance	NOUN
issue-2068	68	3	of	of	ADP
issue-2068	68	4	information	information	NOUN
issue-2068	68	5	in	in	ADP
issue-2068	68	6	a	a	DET
issue-2068	68	7	customer	customer	NOUN
issue-2068	68	8	's	's	PART
issue-2068	68	9	daily	daily	ADJ
issue-2068	68	10	life	life	NOUN
issue-2068	68	11	makes	make	VERB
issue-2068	68	12	it	it	PRON
issue-2068	68	13	extremely	extremely	ADV
issue-2068	68	14	difficult	difficult	ADJ
issue-2068	68	15	to	to	PART
issue-2068	68	16	run	run	VERB
issue-2068	68	17	advertising	advertising	NOUN
issue-2068	68	18	campaigns	campaign	NOUN
issue-2068	68	19	due	due	ADP
issue-2068	68	20	to	to	ADP
issue-2068	68	21	the	the	DET
issue-2068	68	22	high	high	ADJ
issue-2068	68	23	level	level	NOUN
issue-2068	68	24	of	of	ADP
issue-2068	68	25	competition	competition	NOUN
issue-2068	68	26	.	.	PUNCT
issue-2068	69	1	as	as	ADP
issue-2068	69	2	godin	godin	NOUN
issue-2068	69	3	notes	note	NOUN
issue-2068	69	4	:	:	PUNCT
issue-2068	69	5	"	"	PUNCT
issue-2068	69	6	interruption	interruption	NOUN
issue-2068	69	7	marketing	marketing	NOUN
issue-2068	69	8	fails	fail	VERB
issue-2068	69	9	because	because	SCONJ
issue-2068	69	10	it	it	PRON
issue-2068	69	11	can	can	AUX
issue-2068	69	12	not	not	PART
issue-2068	69	13	get	get	VERB
issue-2068	69	14	enough	enough	ADJ
issue-2068	69	15	attention	attention	NOUN
issue-2068	69	16	from	from	ADP
issue-2068	69	17	customers	customer	NOUN
issue-2068	69	18	.	.	PUNCT
issue-2068	70	1	moving	move	VERB
issue-2068	70	2	to	to	ADP
issue-2068	70	3	permission	permission	NOUN
issue-2068	70	4	marketing	marketing	NOUN
issue-2068	70	5	can	can	AUX
issue-2068	70	6	fundamentally	fundamentally	ADV
issue-2068	70	7	change	change	VERB
issue-2068	70	8	a	a	DET
issue-2068	70	9	company	company	NOUN
issue-2068	70	10	's	's	PART
issue-2068	70	11	entire	entire	ADJ
issue-2068	70	12	business	business	NOUN
issue-2068	70	13	model	model	NOUN
issue-2068	70	14	and	and	CCONJ
issue-2068	70	15	profit	profit	NOUN
issue-2068	70	16	structure	structure	NOUN
issue-2068	70	17	.	.	PUNCT
issue-2068	70	18	"	"	PUNCT
issue-2068	71	1	(	(	PUNCT
issue-2068	71	2	godin	godin	NOUN
issue-2068	71	3	,	,	PUNCT
issue-2068	71	4	1999	1999	NUM
issue-2068	71	5	,	,	PUNCT
issue-2068	71	6	p.	p.	NOUN
issue-2068	71	7	40	40	NUM
issue-2068	71	8	)	)	PUNCT
issue-2068	71	9	according	accord	VERB
issue-2068	71	10	to	to	ADP
issue-2068	71	11	this	this	DET
issue-2068	71	12	concept	concept	NOUN
issue-2068	71	13	,	,	PUNCT
issue-2068	71	14	permission	permission	NOUN
issue-2068	71	15	marketing	marketing	NOUN
issue-2068	71	16	has	have	VERB
issue-2068	71	17	the	the	DET
issue-2068	71	18	potential	potential	NOUN
issue-2068	71	19	not	not	PART
issue-2068	71	20	only	only	ADV
issue-2068	71	21	to	to	PART
issue-2068	71	22	change	change	VERB
issue-2068	71	23	the	the	DET
issue-2068	71	24	motivations	motivation	NOUN
issue-2068	71	25	of	of	ADP
issue-2068	71	26	consumer	consumer	NOUN
issue-2068	71	27	behaviour	behaviour	NOUN
issue-2068	71	28	,	,	PUNCT
issue-2068	71	29	but	but	CCONJ
issue-2068	71	30	also	also	ADV
issue-2068	71	31	to	to	PART
issue-2068	71	32	drastically	drastically	ADV
issue-2068	71	33	improve	improve	VERB
issue-2068	71	34	a	a	DET
issue-2068	71	35	company	company	NOUN
issue-2068	71	36	's	's	PART
issue-2068	71	37	management	management	NOUN
issue-2068	71	38	methods	method	NOUN
issue-2068	71	39	and	and	CCONJ
issue-2068	71	40	business	business	NOUN
issue-2068	71	41	results	result	NOUN
issue-2068	71	42	.	.	PUNCT
issue-2068	72	1	consumer	consumer	NOUN
issue-2068	72	2	motivations	motivation	NOUN
issue-2068	72	3	,	,	PUNCT
issue-2068	72	4	perceptions	perception	NOUN
issue-2068	72	5	and	and	CCONJ
issue-2068	72	6	decisions	decision	NOUN
issue-2068	72	7	in	in	ADP
issue-2068	72	8	permission	permission	NOUN
issue-2068	72	9	marketing	marketing	NOUN
issue-2068	72	10	are	be	AUX
issue-2068	72	11	very	very	ADV
issue-2068	72	12	different	different	ADJ
issue-2068	72	13	from	from	ADP
issue-2068	72	14	those	those	PRON
issue-2068	72	15	in	in	ADP
issue-2068	72	16	interruptive	interruptive	ADJ
issue-2068	72	17	communication	communication	NOUN
issue-2068	72	18	.	.	PUNCT
issue-2068	73	1	therefore	therefore	ADV
issue-2068	73	2	,	,	PUNCT
issue-2068	73	3	the	the	DET
issue-2068	73	4	concept	concept	NOUN
issue-2068	73	5	introduced	introduce	VERB
issue-2068	73	6	by	by	ADP
issue-2068	73	7	seth	seth	PROPN
issue-2068	73	8	godin	godin	PROPN
issue-2068	73	9	is	be	AUX
issue-2068	73	10	an	an	DET
issue-2068	73	11	important	important	ADJ
issue-2068	73	12	research	research	NOUN
issue-2068	73	13	topic	topic	NOUN
issue-2068	73	14	for	for	ADP
issue-2068	73	15	marketing	marketing	NOUN
issue-2068	73	16	scholars	scholar	NOUN
issue-2068	73	17	.	.	PUNCT
issue-2068	74	1	in	in	ADP
issue-2068	74	2	addition	addition	NOUN
issue-2068	74	3	to	to	ADP
issue-2068	74	4	the	the	DET
issue-2068	74	5	benefits	benefit	NOUN
issue-2068	74	6	of	of	ADP
issue-2068	74	7	the	the	DET
issue-2068	74	8	concept	concept	NOUN
issue-2068	74	9	,	,	PUNCT
issue-2068	74	10	it	it	PRON
issue-2068	74	11	has	have	AUX
issue-2068	74	12	been	be	AUX
issue-2068	74	13	criticised	criticise	VERB
issue-2068	74	14	for	for	ADP
issue-2068	74	15	the	the	DET
issue-2068	74	16	methods	method	NOUN
issue-2068	74	17	used	use	VERB
issue-2068	74	18	to	to	PART
issue-2068	74	19	obtain	obtain	VERB
issue-2068	74	20	consumer	consumer	NOUN
issue-2068	74	21	permission	permission	NOUN
issue-2068	74	22	.	.	PUNCT
issue-2068	75	1	"	"	PUNCT
issue-2068	75	2	it	it	PRON
issue-2068	75	3	is	be	AUX
issue-2068	75	4	not	not	PART
issue-2068	75	5	without	without	ADP
issue-2068	75	6	controversy	controversy	NOUN
issue-2068	75	7	.	.	PUNCT
issue-2068	76	1	by	by	ADP
issue-2068	76	2	using	use	VERB
issue-2068	76	3	the	the	DET
issue-2068	76	4	right	right	ADJ
issue-2068	76	5	combination	combination	NOUN
issue-2068	76	6	of	of	ADP
issue-2068	76	7	question	question	NOUN
issue-2068	76	8	framing	framing	NOUN
issue-2068	76	9	and	and	CCONJ
issue-2068	76	10	default	default	NOUN
issue-2068	76	11	answers	answer	NOUN
issue-2068	76	12	,	,	PUNCT
issue-2068	76	13	companies	company	NOUN
issue-2068	76	14	can	can	AUX
issue-2068	76	15	gain	gain	VERB
issue-2068	76	16	the	the	DET
issue-2068	76	17	consent	consent	NOUN
issue-2068	76	18	of	of	ADP
issue-2068	76	19	almost	almost	ADV
issue-2068	76	20	baltic	baltic	ADJ
issue-2068	76	21	journal	journal	NOUN
issue-2068	76	22	of	of	ADP
issue-2068	76	23	economic	economic	ADJ
issue-2068	76	24	studies	study	NOUN
issue-2068	76	25	10	10	NUM
issue-2068	76	26	vol	vol	NOUN
issue-2068	76	27	.	.	PROPN
issue-2068	77	1	9	9	NUM
issue-2068	78	1	no	no	NOUN
issue-2068	78	2	.	.	NOUN
issue-2068	78	3	2	2	NUM
issue-2068	78	4	,	,	PUNCT
issue-2068	78	5	2023	2023	NUM
issue-2068	78	6	any	any	DET
issue-2068	78	7	website	website	NOUN
issue-2068	78	8	visitor	visitor	NOUN
issue-2068	78	9	.	.	PUNCT
issue-2068	79	1	this	this	PRON
issue-2068	79	2	raises	raise	VERB
issue-2068	79	3	privacy	privacy	NOUN
issue-2068	79	4	concerns	concern	NOUN
issue-2068	79	5	for	for	ADP
issue-2068	79	6	consumers	consumer	NOUN
issue-2068	79	7	and	and	CCONJ
issue-2068	79	8	can	can	AUX
issue-2068	79	9	affect	affect	VERB
issue-2068	79	10	their	their	PRON
issue-2068	79	11	trust	trust	NOUN
issue-2068	79	12	in	in	ADP
issue-2068	79	13	permission	permission	NOUN
issue-2068	79	14	marketing	marketing	NOUN
issue-2068	79	15	activities	activity	NOUN
issue-2068	79	16	,	,	PUNCT
issue-2068	79	17	which	which	PRON
issue-2068	79	18	can	can	AUX
issue-2068	79	19	affect	affect	VERB
issue-2068	79	20	the	the	DET
issue-2068	79	21	success	success	NOUN
issue-2068	79	22	of	of	ADP
issue-2068	79	23	the	the	DET
issue-2068	79	24	medium	medium	NOUN
issue-2068	79	25	.	.	PUNCT
issue-2068	79	26	"	"	PUNCT
issue-2068	80	1	(	(	PUNCT
issue-2068	80	2	tezinde	tezinde	NOUN
issue-2068	80	3	et	et	PROPN
issue-2068	80	4	al	al	PROPN
issue-2068	80	5	.	.	PROPN
issue-2068	80	6	,	,	PUNCT
issue-2068	80	7	2022	2022	NUM
issue-2068	80	8	,	,	PUNCT
issue-2068	80	9	p.	p.	NOUN
issue-2068	80	10	31	31	NUM
issue-2068	80	11	)	)	PUNCT
issue-2068	80	12	this	this	PRON
issue-2068	80	13	is	be	AUX
issue-2068	80	14	why	why	SCONJ
issue-2068	80	15	the	the	DET
issue-2068	80	16	issue	issue	NOUN
issue-2068	80	17	of	of	ADP
issue-2068	80	18	consumer	consumer	NOUN
issue-2068	80	19	consent	consent	NOUN
issue-2068	80	20	is	be	AUX
issue-2068	80	21	so	so	ADV
issue-2068	80	22	important	important	ADJ
issue-2068	80	23	.	.	PUNCT
issue-2068	81	1	the	the	DET
issue-2068	81	2	essence	essence	NOUN
issue-2068	81	3	of	of	ADP
issue-2068	81	4	permission	permission	NOUN
issue-2068	81	5	marketing	marketing	NOUN
issue-2068	81	6	is	be	AUX
issue-2068	81	7	based	base	VERB
issue-2068	81	8	on	on	ADP
issue-2068	81	9	the	the	DET
issue-2068	81	10	free	free	ADJ
issue-2068	81	11	will	will	NOUN
issue-2068	81	12	of	of	ADP
issue-2068	81	13	the	the	DET
issue-2068	81	14	consumer	consumer	NOUN
issue-2068	81	15	.	.	PUNCT
issue-2068	82	1	thus	thus	ADV
issue-2068	82	2	,	,	PUNCT
issue-2068	82	3	a	a	DET
issue-2068	82	4	company	company	NOUN
issue-2068	82	5	's	's	PART
issue-2068	82	6	intentions	intention	NOUN
issue-2068	82	7	and	and	CCONJ
issue-2068	82	8	methods	method	NOUN
issue-2068	82	9	of	of	ADP
issue-2068	82	10	obtaining	obtain	VERB
issue-2068	82	11	consent	consent	NOUN
issue-2068	82	12	must	must	AUX
issue-2068	82	13	be	be	AUX
issue-2068	82	14	clear	clear	ADJ
issue-2068	82	15	and	and	CCONJ
issue-2068	82	16	straightforward	straightforward	ADJ
issue-2068	82	17	.	.	PUNCT
issue-2068	83	1	the	the	DET
issue-2068	83	2	issue	issue	NOUN
issue-2068	83	3	can	can	AUX
issue-2068	83	4	also	also	ADV
issue-2068	83	5	be	be	AUX
issue-2068	83	6	discussed	discuss	VERB
issue-2068	83	7	from	from	ADP
issue-2068	83	8	an	an	DET
issue-2068	83	9	ethical	ethical	ADJ
issue-2068	83	10	perspective	perspective	NOUN
issue-2068	83	11	.	.	PUNCT
issue-2068	84	1	"	"	PUNCT
issue-2068	84	2	it	it	PRON
issue-2068	84	3	is	be	AUX
issue-2068	84	4	important	important	ADJ
issue-2068	84	5	that	that	SCONJ
issue-2068	84	6	companies	company	NOUN
issue-2068	84	7	respect	respect	VERB
issue-2068	84	8	the	the	DET
issue-2068	84	9	needs	need	NOUN
issue-2068	84	10	of	of	ADP
issue-2068	84	11	customers	customer	NOUN
issue-2068	84	12	and	and	CCONJ
issue-2068	84	13	their	their	PRON
issue-2068	84	14	right	right	NOUN
issue-2068	84	15	to	to	ADP
issue-2068	84	16	privacy	privacy	NOUN
issue-2068	84	17	.	.	PUNCT
issue-2068	85	1	companies	company	NOUN
issue-2068	85	2	need	need	VERB
issue-2068	85	3	to	to	PART
issue-2068	85	4	know	know	VERB
issue-2068	85	5	their	their	PRON
issue-2068	85	6	customers	customer	NOUN
issue-2068	85	7	to	to	PART
issue-2068	85	8	ensure	ensure	VERB
issue-2068	85	9	deliveries	delivery	NOUN
issue-2068	85	10	,	,	PUNCT
issue-2068	85	11	payments	payment	NOUN
issue-2068	85	12	and	and	CCONJ
issue-2068	85	13	to	to	PART
issue-2068	85	14	avoid	avoid	VERB
issue-2068	85	15	fraud	fraud	NOUN
issue-2068	85	16	.	.	PUNCT
issue-2068	85	17	"	"	PUNCT
issue-2068	86	1	(	(	PUNCT
issue-2068	86	2	waring	waring	NOUN
issue-2068	86	3	and	and	CCONJ
issue-2068	86	4	martinez	martinez	PROPN
issue-2068	86	5	,	,	PUNCT
issue-2068	86	6	2002	2002	NUM
issue-2068	86	7	,	,	PUNCT
issue-2068	86	8	p.	p.	NOUN
issue-2068	86	9	60	60	NUM
issue-2068	86	10	)	)	PUNCT
issue-2068	86	11	as	as	SCONJ
issue-2068	86	12	the	the	DET
issue-2068	86	13	authors	author	NOUN
issue-2068	86	14	note	note	VERB
issue-2068	86	15	,	,	PUNCT
issue-2068	86	16	ethics	ethic	NOUN
issue-2068	86	17	is	be	AUX
issue-2068	86	18	a	a	DET
issue-2068	86	19	critical	critical	ADJ
issue-2068	86	20	issue	issue	NOUN
issue-2068	86	21	in	in	ADP
issue-2068	86	22	managing	manage	VERB
issue-2068	86	23	the	the	DET
issue-2068	86	24	permission	permission	NOUN
issue-2068	86	25	marketing	marketing	NOUN
issue-2068	86	26	communication	communication	NOUN
issue-2068	86	27	process	process	NOUN
issue-2068	86	28	for	for	ADP
issue-2068	86	29	both	both	DET
issue-2068	86	30	companies	company	NOUN
issue-2068	86	31	and	and	CCONJ
issue-2068	86	32	consumers	consumer	NOUN
issue-2068	86	33	.	.	PUNCT
issue-2068	87	1	the	the	DET
issue-2068	87	2	absence	absence	NOUN
issue-2068	87	3	of	of	ADP
issue-2068	87	4	ethical	ethical	ADJ
issue-2068	87	5	approaches	approach	NOUN
issue-2068	87	6	can	can	AUX
issue-2068	87	7	seriously	seriously	ADV
issue-2068	87	8	damage	damage	VERB
issue-2068	87	9	the	the	DET
issue-2068	87	10	relationship	relationship	NOUN
issue-2068	87	11	between	between	ADP
issue-2068	87	12	a	a	DET
issue-2068	87	13	company	company	NOUN
issue-2068	87	14	and	and	CCONJ
issue-2068	87	15	its	its	PRON
issue-2068	87	16	customers	customer	NOUN
issue-2068	87	17	.	.	PUNCT
issue-2068	88	1	advertising	advertising	NOUN
issue-2068	88	2	is	be	AUX
issue-2068	88	3	one	one	NUM
issue-2068	88	4	of	of	ADP
issue-2068	88	5	the	the	DET
issue-2068	88	6	central	central	ADJ
issue-2068	88	7	issues	issue	NOUN
issue-2068	88	8	in	in	ADP
issue-2068	88	9	permission	permission	NOUN
issue-2068	88	10	marketing	marketing	NOUN
issue-2068	88	11	theory	theory	NOUN
issue-2068	88	12	.	.	PUNCT
issue-2068	89	1	"	"	PUNCT
issue-2068	89	2	advertising	advertising	NOUN
issue-2068	89	3	is	be	AUX
issue-2068	89	4	not	not	PART
issue-2068	89	5	the	the	DET
issue-2068	89	6	reason	reason	NOUN
issue-2068	89	7	we	we	PRON
issue-2068	89	8	pay	pay	VERB
issue-2068	89	9	attention	attention	NOUN
issue-2068	89	10	.	.	PUNCT
issue-2068	90	1	but	but	CCONJ
issue-2068	90	2	marketers	marketer	NOUN
issue-2068	90	3	have	have	VERB
issue-2068	90	4	to	to	PART
issue-2068	90	5	get	get	VERB
issue-2068	90	6	us	we	PRON
issue-2068	90	7	to	to	PART
issue-2068	90	8	pay	pay	VERB
issue-2068	90	9	attention	attention	NOUN
issue-2068	90	10	for	for	ADP
issue-2068	90	11	advertising	advertising	NOUN
issue-2068	90	12	to	to	AUX
issue-2068	90	13	work	work	VERB
issue-2068	90	14	.	.	PUNCT
issue-2068	91	1	if	if	SCONJ
issue-2068	91	2	they	they	PRON
issue-2068	91	3	do	do	AUX
issue-2068	91	4	n't	not	PART
issue-2068	91	5	interrupt	interrupt	VERB
issue-2068	91	6	our	our	PRON
issue-2068	91	7	train	train	NOUN
issue-2068	91	8	of	of	ADP
issue-2068	91	9	thought	thought	NOUN
issue-2068	91	10	by	by	ADP
issue-2068	91	11	planting	plant	VERB
issue-2068	91	12	some	some	DET
issue-2068	91	13	sort	sort	NOUN
issue-2068	91	14	of	of	ADP
issue-2068	91	15	seed	seed	NOUN
issue-2068	91	16	in	in	ADP
issue-2068	91	17	our	our	PRON
issue-2068	91	18	conscious	conscious	ADJ
issue-2068	91	19	or	or	CCONJ
issue-2068	91	20	subconscious	subconscious	ADJ
issue-2068	91	21	mind	mind	NOUN
issue-2068	91	22	,	,	PUNCT
issue-2068	91	23	the	the	DET
issue-2068	91	24	ads	ad	NOUN
issue-2068	91	25	fail	fail	VERB
issue-2068	91	26	.	.	PUNCT
issue-2068	91	27	"	"	PUNCT
issue-2068	92	1	(	(	PUNCT
issue-2068	92	2	godin	godin	NOUN
issue-2068	92	3	,	,	PUNCT
issue-2068	92	4	1999	1999	NUM
issue-2068	92	5	,	,	PUNCT
issue-2068	92	6	p.	p.	NOUN
issue-2068	92	7	25	25	NUM
issue-2068	92	8	)	)	PUNCT
issue-2068	92	9	consumer	consumer	NOUN
issue-2068	92	10	motivations	motivation	NOUN
issue-2068	92	11	,	,	PUNCT
issue-2068	92	12	perceptions	perception	NOUN
issue-2068	92	13	and	and	CCONJ
issue-2068	92	14	eventual	eventual	ADJ
issue-2068	92	15	behaviour	behaviour	NOUN
issue-2068	92	16	are	be	AUX
issue-2068	92	17	not	not	PART
issue-2068	92	18	determined	determine	VERB
issue-2068	92	19	by	by	ADP
issue-2068	92	20	the	the	DET
issue-2068	92	21	advertising	advertising	NOUN
issue-2068	92	22	itself	itself	PRON
issue-2068	92	23	,	,	PUNCT
issue-2068	92	24	but	but	CCONJ
issue-2068	92	25	by	by	ADP
issue-2068	92	26	the	the	DET
issue-2068	92	27	information	information	NOUN
issue-2068	92	28	to	to	PART
issue-2068	92	29	which	which	PRON
issue-2068	92	30	a	a	DET
issue-2068	92	31	consumer	consumer	NOUN
issue-2068	92	32	is	be	AUX
issue-2068	92	33	exposed	expose	VERB
issue-2068	92	34	.	.	PUNCT
issue-2068	93	1	for	for	ADP
issue-2068	93	2	this	this	DET
issue-2068	93	3	reason	reason	NOUN
issue-2068	93	4	,	,	PUNCT
issue-2068	93	5	interruptive	interruptive	ADJ
issue-2068	93	6	advertising	advertising	NOUN
issue-2068	93	7	loses	lose	VERB
issue-2068	93	8	much	much	ADJ
issue-2068	93	9	of	of	ADP
issue-2068	93	10	its	its	PRON
issue-2068	93	11	effectiveness	effectiveness	NOUN
issue-2068	93	12	when	when	SCONJ
issue-2068	93	13	each	each	DET
issue-2068	93	14	consumer	consumer	NOUN
issue-2068	93	15	is	be	AUX
issue-2068	93	16	exposed	expose	VERB
issue-2068	93	17	to	to	ADP
issue-2068	93	18	a	a	DET
issue-2068	93	19	large	large	ADJ
issue-2068	93	20	number	number	NOUN
issue-2068	93	21	of	of	ADP
issue-2068	93	22	messages	message	NOUN
issue-2068	93	23	on	on	ADP
issue-2068	93	24	a	a	DET
issue-2068	93	25	daily	daily	ADJ
issue-2068	93	26	basis	basis	NOUN
issue-2068	93	27	.	.	PUNCT
issue-2068	94	1	psychological	psychological	ADJ
issue-2068	94	2	factors	factor	NOUN
issue-2068	94	3	are	be	AUX
issue-2068	94	4	one	one	NUM
issue-2068	94	5	of	of	ADP
issue-2068	94	6	the	the	DET
issue-2068	94	7	central	central	ADJ
issue-2068	94	8	issues	issue	NOUN
issue-2068	94	9	in	in	ADP
issue-2068	94	10	advertising	advertising	NOUN
issue-2068	94	11	communication	communication	NOUN
issue-2068	94	12	.	.	PUNCT
issue-2068	95	1	marketers	marketer	NOUN
issue-2068	95	2	must	must	AUX
issue-2068	95	3	take	take	VERB
issue-2068	95	4	into	into	ADP
issue-2068	95	5	account	account	NOUN
issue-2068	95	6	consumers	consumer	NOUN
issue-2068	95	7	'	'	PART
issue-2068	95	8	perceptual	perceptual	ADJ
issue-2068	95	9	peculiarities	peculiarity	NOUN
issue-2068	95	10	.	.	PUNCT
issue-2068	96	1	in	in	ADP
issue-2068	96	2	this	this	DET
issue-2068	96	3	context	context	NOUN
issue-2068	96	4	,	,	PUNCT
issue-2068	96	5	the	the	DET
issue-2068	96	6	issue	issue	NOUN
issue-2068	96	7	of	of	ADP
issue-2068	96	8	"	"	PUNCT
issue-2068	96	9	perceptual	perceptual	ADJ
issue-2068	96	10	selectivity	selectivity	NOUN
issue-2068	96	11	"	"	PUNCT
issue-2068	96	12	is	be	AUX
issue-2068	96	13	of	of	ADP
issue-2068	96	14	great	great	ADJ
issue-2068	96	15	importance	importance	NOUN
issue-2068	96	16	.	.	PUNCT
issue-2068	97	1	this	this	PRON
issue-2068	97	2	means	mean	VERB
issue-2068	97	3	that	that	SCONJ
issue-2068	97	4	people	people	NOUN
issue-2068	97	5	pay	pay	VERB
issue-2068	97	6	attention	attention	NOUN
issue-2068	97	7	to	to	ADP
issue-2068	97	8	only	only	ADV
issue-2068	97	9	a	a	DET
issue-2068	97	10	small	small	ADJ
issue-2068	97	11	proportion	proportion	NOUN
issue-2068	97	12	of	of	ADP
issue-2068	97	13	the	the	DET
issue-2068	97	14	stimuli	stimulus	NOUN
issue-2068	97	15	to	to	PART
issue-2068	97	16	which	which	PRON
issue-2068	97	17	they	they	PRON
issue-2068	97	18	are	be	AUX
issue-2068	97	19	exposed	expose	VERB
issue-2068	97	20	.	.	PUNCT
issue-2068	98	1	consumers	consumer	NOUN
issue-2068	98	2	engage	engage	VERB
issue-2068	98	3	in	in	ADP
issue-2068	98	4	a	a	DET
issue-2068	98	5	form	form	NOUN
issue-2068	98	6	of	of	ADP
issue-2068	98	7	psychic	psychic	ADJ
issue-2068	98	8	economy	economy	NOUN
issue-2068	98	9	,	,	PUNCT
issue-2068	98	10	picking	pick	VERB
issue-2068	98	11	and	and	CCONJ
issue-2068	98	12	choosing	choose	VERB
issue-2068	98	13	among	among	ADP
issue-2068	98	14	stimuli	stimulus	NOUN
issue-2068	98	15	to	to	PART
issue-2068	98	16	avoid	avoid	VERB
issue-2068	98	17	being	be	AUX
issue-2068	98	18	overwhelmed	overwhelm	VERB
issue-2068	98	19	by	by	ADP
issue-2068	98	20	advertising	advertising	NOUN
issue-2068	98	21	clutter	clutter	NOUN
issue-2068	98	22	(	(	PUNCT
issue-2068	98	23	solomon	solomon	PROPN
issue-2068	98	24	et	et	PROPN
issue-2068	98	25	al	al	PROPN
issue-2068	98	26	.	.	PROPN
issue-2068	98	27	,	,	PUNCT
issue-2068	98	28	2006	2006	NUM
issue-2068	98	29	,	,	PUNCT
issue-2068	98	30	p.	p.	NOUN
issue-2068	98	31	47	47	NUM
issue-2068	98	32	)	)	PUNCT
issue-2068	98	33	.	.	PUNCT
issue-2068	99	1	furthermore	furthermore	ADV
issue-2068	99	2	,	,	PUNCT
issue-2068	99	3	according	accord	VERB
issue-2068	99	4	to	to	ADP
issue-2068	99	5	the	the	DET
issue-2068	99	6	psychology	psychology	NOUN
issue-2068	99	7	of	of	ADP
issue-2068	99	8	attention	attention	NOUN
issue-2068	99	9	,	,	PUNCT
issue-2068	99	10	people	people	NOUN
issue-2068	99	11	voluntarily	voluntarily	ADV
issue-2068	99	12	pay	pay	VERB
issue-2068	99	13	attention	attention	NOUN
issue-2068	99	14	to	to	ADP
issue-2068	99	15	information	information	NOUN
issue-2068	99	16	in	in	ADP
issue-2068	99	17	contexts	context	NOUN
issue-2068	99	18	that	that	PRON
issue-2068	99	19	are	be	AUX
issue-2068	99	20	perceived	perceive	VERB
issue-2068	99	21	to	to	PART
issue-2068	99	22	be	be	AUX
issue-2068	99	23	relevant	relevant	ADJ
issue-2068	99	24	to	to	ADP
issue-2068	99	25	their	their	PRON
issue-2068	99	26	goals	goal	NOUN
issue-2068	99	27	(	(	PUNCT
issue-2068	99	28	argyriou	argyriou	NOUN
issue-2068	99	29	and	and	CCONJ
issue-2068	99	30	melewar	melewar	NOUN
issue-2068	99	31	,	,	PUNCT
issue-2068	99	32	2011	2011	NUM
issue-2068	99	33	,	,	PUNCT
issue-2068	99	34	p.	p.	NOUN
issue-2068	99	35	437	437	NUM
issue-2068	99	36	)	)	PUNCT
issue-2068	99	37	.	.	PUNCT
issue-2068	100	1	accordingly	accordingly	ADV
issue-2068	100	2	,	,	PUNCT
issue-2068	100	3	the	the	DET
issue-2068	100	4	need	need	NOUN
issue-2068	100	5	for	for	ADP
issue-2068	100	6	permissionbased	permissionbase	VERB
issue-2068	100	7	communication	communication	NOUN
issue-2068	100	8	is	be	AUX
issue-2068	100	9	largely	largely	ADV
issue-2068	100	10	determined	determine	VERB
issue-2068	100	11	by	by	ADP
issue-2068	100	12	the	the	DET
issue-2068	100	13	problem	problem	NOUN
issue-2068	100	14	of	of	ADP
issue-2068	100	15	consumer	consumer	NOUN
issue-2068	100	16	attention	attention	NOUN
issue-2068	100	17	.	.	PUNCT
issue-2068	101	1	another	another	DET
issue-2068	101	2	important	important	ADJ
issue-2068	101	3	aspect	aspect	NOUN
issue-2068	101	4	of	of	ADP
issue-2068	101	5	permission	permission	NOUN
issue-2068	101	6	marketing	marketing	NOUN
issue-2068	101	7	theory	theory	NOUN
issue-2068	101	8	is	be	AUX
issue-2068	101	9	consumer	consumer	NOUN
issue-2068	101	10	expectations	expectation	NOUN
issue-2068	101	11	of	of	ADP
issue-2068	101	12	companies	company	NOUN
issue-2068	101	13	.	.	PUNCT
issue-2068	102	1	the	the	DET
issue-2068	102	2	concept	concept	NOUN
issue-2068	102	3	of	of	ADP
issue-2068	102	4	permission	permission	NOUN
issue-2068	102	5	marketing	marketing	NOUN
issue-2068	102	6	is	be	AUX
issue-2068	102	7	the	the	DET
issue-2068	102	8	idea	idea	NOUN
issue-2068	102	9	that	that	SCONJ
issue-2068	102	10	people	people	NOUN
issue-2068	102	11	give	give	VERB
issue-2068	102	12	their	their	PRON
issue-2068	102	13	permission	permission	NOUN
issue-2068	102	14	for	for	SCONJ
issue-2068	102	15	the	the	DET
issue-2068	102	16	marketer	marketer	NOUN
issue-2068	102	17	to	to	PART
issue-2068	102	18	inform	inform	VERB
issue-2068	102	19	them	they	PRON
issue-2068	102	20	about	about	ADP
issue-2068	102	21	its	its	PRON
issue-2068	102	22	products	product	NOUN
issue-2068	102	23	(	(	PUNCT
issue-2068	102	24	kavassalis	kavassalis	PROPN
issue-2068	102	25	et	et	PROPN
issue-2068	102	26	al	al	PROPN
issue-2068	102	27	.	.	PROPN
issue-2068	102	28	,	,	PUNCT
issue-2068	102	29	2003	2003	NUM
issue-2068	102	30	,	,	PUNCT
issue-2068	102	31	p.	p.	NOUN
issue-2068	102	32	56	56	NUM
issue-2068	102	33	)	)	PUNCT
issue-2068	102	34	.	.	PUNCT
issue-2068	103	1	therefore	therefore	ADV
issue-2068	103	2	,	,	PUNCT
issue-2068	103	3	consumer	consumer	NOUN
issue-2068	103	4	expectations	expectation	NOUN
issue-2068	103	5	of	of	ADP
issue-2068	103	6	companies	company	NOUN
issue-2068	103	7	can	can	AUX
issue-2068	103	8	vary	vary	VERB
issue-2068	103	9	.	.	PUNCT
issue-2068	104	1	modern	modern	ADJ
issue-2068	104	2	consumers	consumer	NOUN
issue-2068	104	3	do	do	AUX
issue-2068	104	4	not	not	PART
issue-2068	104	5	always	always	ADV
issue-2068	104	6	perceive	perceive	ADJ
issue-2068	104	7	products	product	NOUN
issue-2068	104	8	as	as	ADP
issue-2068	104	9	simple	simple	ADJ
issue-2068	104	10	objects	object	NOUN
issue-2068	104	11	of	of	ADP
issue-2068	104	12	consumption	consumption	NOUN
issue-2068	104	13	.	.	PUNCT
issue-2068	105	1	instead	instead	ADV
issue-2068	105	2	,	,	PUNCT
issue-2068	105	3	some	some	DET
issue-2068	105	4	types	type	NOUN
issue-2068	105	5	of	of	ADP
issue-2068	105	6	products	product	NOUN
issue-2068	105	7	may	may	AUX
issue-2068	105	8	serve	serve	VERB
issue-2068	105	9	additional	additional	ADJ
issue-2068	105	10	,	,	PUNCT
issue-2068	105	11	personal	personal	ADJ
issue-2068	105	12	purposes	purpose	NOUN
issue-2068	105	13	for	for	ADP
issue-2068	105	14	consumers	consumer	NOUN
issue-2068	105	15	.	.	PUNCT
issue-2068	106	1	for	for	ADP
issue-2068	106	2	example	example	NOUN
issue-2068	106	3	,	,	PUNCT
issue-2068	106	4	self	self	NOUN
issue-2068	106	5	-	-	PUNCT
issue-2068	106	6	expression	expression	NOUN
issue-2068	106	7	,	,	PUNCT
issue-2068	106	8	creating	create	VERB
issue-2068	106	9	psychological	psychological	ADJ
issue-2068	106	10	comfort	comfort	NOUN
issue-2068	106	11	or	or	CCONJ
issue-2068	106	12	even	even	ADV
issue-2068	106	13	satisfying	satisfy	VERB
issue-2068	106	14	unconscious	unconscious	ADJ
issue-2068	106	15	desires	desire	NOUN
issue-2068	106	16	.	.	PUNCT
issue-2068	107	1	permission	permission	NOUN
issue-2068	107	2	marketing	marketing	NOUN
issue-2068	107	3	principles	principle	NOUN
issue-2068	107	4	are	be	AUX
issue-2068	107	5	the	the	DET
issue-2068	107	6	most	most	ADV
issue-2068	107	7	appropriate	appropriate	ADJ
issue-2068	107	8	strategy	strategy	NOUN
issue-2068	107	9	to	to	PART
issue-2068	107	10	meet	meet	VERB
issue-2068	107	11	these	these	DET
issue-2068	107	12	expectations	expectation	NOUN
issue-2068	107	13	.	.	PUNCT
issue-2068	108	1	when	when	SCONJ
issue-2068	108	2	seth	seth	PROPN
issue-2068	108	3	godin	godin	PROPN
issue-2068	108	4	first	first	ADV
issue-2068	108	5	published	publish	VERB
issue-2068	108	6	his	his	PRON
issue-2068	108	7	book	book	NOUN
issue-2068	108	8	,	,	PUNCT
issue-2068	108	9	internet	internet	NOUN
issue-2068	108	10	communication	communication	NOUN
issue-2068	108	11	was	be	AUX
issue-2068	108	12	not	not	PART
issue-2068	108	13	as	as	ADV
issue-2068	108	14	widespread	widespread	ADJ
issue-2068	108	15	as	as	SCONJ
issue-2068	108	16	it	it	PRON
issue-2068	108	17	is	be	AUX
issue-2068	108	18	today	today	NOUN
issue-2068	108	19	.	.	PUNCT
issue-2068	109	1	however	however	ADV
issue-2068	109	2	,	,	PUNCT
issue-2068	109	3	his	his	PRON
issue-2068	109	4	concept	concept	NOUN
issue-2068	109	5	can	can	AUX
issue-2068	109	6	be	be	AUX
issue-2068	109	7	fully	fully	ADV
issue-2068	109	8	applied	apply	VERB
issue-2068	109	9	to	to	ADP
issue-2068	109	10	modern	modern	ADJ
issue-2068	109	11	digital	digital	ADJ
issue-2068	109	12	marketing	marketing	NOUN
issue-2068	109	13	communications	communication	NOUN
issue-2068	109	14	.	.	PUNCT
issue-2068	110	1	moreover	moreover	ADV
issue-2068	110	2	,	,	PUNCT
issue-2068	110	3	the	the	DET
issue-2068	110	4	latest	late	ADJ
issue-2068	110	5	developments	development	NOUN
issue-2068	110	6	in	in	ADP
issue-2068	110	7	online	online	ADJ
issue-2068	110	8	marketing	marketing	NOUN
issue-2068	110	9	communications	communication	NOUN
issue-2068	110	10	allow	allow	VERB
issue-2068	110	11	marketers	marketer	NOUN
issue-2068	110	12	to	to	PART
issue-2068	110	13	apply	apply	VERB
issue-2068	110	14	permission	permission	NOUN
issue-2068	110	15	marketing	marketing	NOUN
issue-2068	110	16	principles	principle	NOUN
issue-2068	110	17	to	to	ADP
issue-2068	110	18	every	every	DET
issue-2068	110	19	channel	channel	NOUN
issue-2068	110	20	they	they	PRON
issue-2068	110	21	use	use	VERB
issue-2068	110	22	,	,	PUNCT
issue-2068	110	23	including	include	VERB
issue-2068	110	24	mobile	mobile	NOUN
issue-2068	110	25	marketing	marketing	NOUN
issue-2068	110	26	and	and	CCONJ
issue-2068	110	27	the	the	DET
issue-2068	110	28	web	web	NOUN
issue-2068	110	29	2.0	2.0	NUM
issue-2068	110	30	environment	environment	NOUN
issue-2068	110	31	.	.	PUNCT
issue-2068	111	1	often	often	ADV
issue-2068	111	2	the	the	DET
issue-2068	111	3	practical	practical	ADJ
issue-2068	111	4	application	application	NOUN
issue-2068	111	5	of	of	ADP
issue-2068	111	6	permission	permission	NOUN
issue-2068	111	7	marketing	marketing	NOUN
issue-2068	111	8	principles	principle	NOUN
issue-2068	111	9	is	be	AUX
issue-2068	111	10	more	more	ADV
issue-2068	111	11	advanced	advanced	ADJ
issue-2068	111	12	than	than	ADP
issue-2068	111	13	its	its	PRON
issue-2068	111	14	theoretical	theoretical	ADJ
issue-2068	111	15	study	study	NOUN
issue-2068	111	16	.	.	PUNCT
issue-2068	112	1	therefore	therefore	ADV
issue-2068	112	2	,	,	PUNCT
issue-2068	112	3	the	the	DET
issue-2068	112	4	issue	issue	NOUN
issue-2068	112	5	of	of	ADP
issue-2068	112	6	permission	permission	NOUN
issue-2068	112	7	marketing	marketing	NOUN
issue-2068	112	8	's	's	PART
issue-2068	112	9	influence	influence	NOUN
issue-2068	112	10	on	on	ADP
issue-2068	112	11	consumer	consumer	NOUN
issue-2068	112	12	behaviour	behaviour	NOUN
issue-2068	112	13	requires	require	VERB
issue-2068	112	14	further	further	ADJ
issue-2068	112	15	research	research	NOUN
issue-2068	112	16	and	and	CCONJ
issue-2068	112	17	analysis	analysis	NOUN
issue-2068	112	18	.	.	PUNCT
issue-2068	113	1	3	3	X
issue-2068	113	2	.	.	X
issue-2068	113	3	discussion	discussion	NOUN
issue-2068	113	4	3.1	3.1	NUM
issue-2068	113	5	.	.	PUNCT
issue-2068	114	1	online	online	ADJ
issue-2068	114	2	communication	communication	NOUN
issue-2068	114	3	channels	channel	NOUN
issue-2068	114	4	in	in	ADP
issue-2068	114	5	permission	permission	NOUN
issue-2068	114	6	marketing	marketing	NOUN
issue-2068	114	7	policy	policy	NOUN
issue-2068	114	8	the	the	DET
issue-2068	114	9	technical	technical	ADJ
issue-2068	114	10	capabilities	capability	NOUN
issue-2068	114	11	of	of	ADP
issue-2068	114	12	online	online	ADJ
issue-2068	114	13	channels	channel	NOUN
issue-2068	114	14	allow	allow	VERB
issue-2068	114	15	the	the	DET
issue-2068	114	16	implementation	implementation	NOUN
issue-2068	114	17	of	of	ADP
issue-2068	114	18	permission	permission	NOUN
issue-2068	114	19	marketing	marketing	NOUN
issue-2068	114	20	policies	policy	NOUN
issue-2068	114	21	.	.	PUNCT
issue-2068	115	1	as	as	SCONJ
issue-2068	115	2	permission	permission	NOUN
issue-2068	115	3	marketing	marketing	NOUN
issue-2068	115	4	requires	require	VERB
issue-2068	115	5	the	the	DET
issue-2068	115	6	transfer	transfer	NOUN
issue-2068	115	7	of	of	ADP
issue-2068	115	8	personal	personal	ADJ
issue-2068	115	9	data	datum	NOUN
issue-2068	115	10	from	from	ADP
issue-2068	115	11	customers	customer	NOUN
issue-2068	115	12	,	,	PUNCT
issue-2068	115	13	sales	sale	NOUN
issue-2068	115	14	promotion	promotion	NOUN
issue-2068	115	15	programmes	programme	NOUN
issue-2068	115	16	are	be	AUX
issue-2068	115	17	one	one	NUM
issue-2068	115	18	of	of	ADP
issue-2068	115	19	the	the	DET
issue-2068	115	20	most	most	ADV
issue-2068	115	21	suitable	suitable	ADJ
issue-2068	115	22	marketing	marketing	NOUN
issue-2068	115	23	tools	tool	NOUN
issue-2068	115	24	.	.	PUNCT
issue-2068	116	1	sales	sale	NOUN
issue-2068	116	2	promotion	promotion	NOUN
issue-2068	116	3	tools	tool	NOUN
issue-2068	116	4	play	play	VERB
issue-2068	116	5	an	an	DET
issue-2068	116	6	important	important	ADJ
issue-2068	116	7	role	role	NOUN
issue-2068	116	8	in	in	ADP
issue-2068	116	9	encouraging	encourage	VERB
issue-2068	116	10	customers	customer	NOUN
issue-2068	116	11	to	to	PART
issue-2068	116	12	purchase	purchase	VERB
issue-2068	116	13	a	a	DET
issue-2068	116	14	promoted	promote	VERB
issue-2068	116	15	product	product	NOUN
issue-2068	116	16	.	.	PUNCT
issue-2068	117	1	consumer	consumer	NOUN
issue-2068	117	2	behaviour	behaviour	NOUN
issue-2068	117	3	can	can	AUX
issue-2068	117	4	be	be	AUX
issue-2068	117	5	positively	positively	ADV
issue-2068	117	6	induced	induce	VERB
issue-2068	117	7	through	through	ADP
issue-2068	117	8	the	the	DET
issue-2068	117	9	use	use	NOUN
issue-2068	117	10	of	of	ADP
issue-2068	117	11	various	various	ADJ
issue-2068	117	12	promotional	promotional	ADJ
issue-2068	117	13	tools	tool	NOUN
issue-2068	117	14	(	(	PUNCT
issue-2068	117	15	shamout	shamout	NOUN
issue-2068	117	16	,	,	PUNCT
issue-2068	117	17	2016	2016	NUM
issue-2068	117	18	,	,	PUNCT
issue-2068	117	19	p.	p.	NOUN
issue-2068	117	20	81	81	NUM
issue-2068	117	21	)	)	PUNCT
issue-2068	117	22	.	.	PUNCT
issue-2068	118	1	however	however	ADV
issue-2068	118	2	,	,	PUNCT
issue-2068	118	3	the	the	DET
issue-2068	118	4	permission	permission	NOUN
issue-2068	118	5	principle	principle	NOUN
issue-2068	118	6	requires	require	VERB
issue-2068	118	7	companies	company	NOUN
issue-2068	118	8	to	to	PART
issue-2068	118	9	play	play	VERB
issue-2068	118	10	by	by	ADP
issue-2068	118	11	a	a	DET
issue-2068	118	12	number	number	NOUN
issue-2068	118	13	of	of	ADP
issue-2068	118	14	rules	rule	NOUN
issue-2068	118	15	.	.	PUNCT
issue-2068	119	1	consumers	consumer	NOUN
issue-2068	119	2	expect	expect	VERB
issue-2068	119	3	value	value	NOUN
issue-2068	119	4	in	in	ADP
issue-2068	119	5	exchange	exchange	NOUN
issue-2068	119	6	for	for	ADP
issue-2068	119	7	their	their	PRON
issue-2068	119	8	personal	personal	ADJ
issue-2068	119	9	information	information	NOUN
issue-2068	119	10	and	and	CCONJ
issue-2068	119	11	permission	permission	NOUN
issue-2068	119	12	to	to	PART
issue-2068	119	13	be	be	AUX
issue-2068	119	14	contacted	contact	VERB
issue-2068	119	15	for	for	ADP
issue-2068	119	16	promotional	promotional	ADJ
issue-2068	119	17	purposes	purpose	NOUN
issue-2068	119	18	.	.	PUNCT
issue-2068	120	1	sales	sale	NOUN
issue-2068	120	2	promotion	promotion	NOUN
issue-2068	120	3	tools	tool	NOUN
issue-2068	120	4	such	such	ADJ
issue-2068	120	5	as	as	ADP
issue-2068	120	6	loyalty	loyalty	NOUN
issue-2068	120	7	programmes	programme	NOUN
issue-2068	120	8	,	,	PUNCT
issue-2068	120	9	coupons	coupon	NOUN
issue-2068	120	10	,	,	PUNCT
issue-2068	120	11	discounts	discount	NOUN
issue-2068	120	12	,	,	PUNCT
issue-2068	120	13	competitions	competition	NOUN
issue-2068	120	14	and	and	CCONJ
issue-2068	120	15	giveaways	giveaway	NOUN
issue-2068	120	16	allow	allow	VERB
issue-2068	120	17	companies	company	NOUN
issue-2068	120	18	to	to	PART
issue-2068	120	19	increase	increase	VERB
issue-2068	120	20	sales	sale	NOUN
issue-2068	120	21	.	.	PUNCT
issue-2068	121	1	the	the	DET
issue-2068	121	2	terms	term	NOUN
issue-2068	121	3	and	and	CCONJ
issue-2068	121	4	conditions	condition	NOUN
issue-2068	121	5	of	of	ADP
issue-2068	121	6	this	this	DET
issue-2068	121	7	type	type	NOUN
issue-2068	121	8	of	of	ADP
issue-2068	121	9	marketing	marketing	NOUN
issue-2068	121	10	communication	communication	NOUN
issue-2068	121	11	need	need	VERB
issue-2068	121	12	to	to	PART
issue-2068	121	13	be	be	AUX
issue-2068	121	14	as	as	ADV
issue-2068	121	15	clear	clear	ADJ
issue-2068	121	16	and	and	CCONJ
issue-2068	121	17	transparent	transparent	ADJ
issue-2068	121	18	as	as	ADP
issue-2068	121	19	possible	possible	ADJ
issue-2068	121	20	.	.	PUNCT
issue-2068	122	1	one	one	NUM
issue-2068	122	2	of	of	ADP
issue-2068	122	3	the	the	DET
issue-2068	122	4	most	most	ADV
issue-2068	122	5	important	important	ADJ
issue-2068	122	6	aspects	aspect	NOUN
issue-2068	122	7	of	of	ADP
issue-2068	122	8	this	this	DET
issue-2068	122	9	process	process	NOUN
issue-2068	122	10	is	be	AUX
issue-2068	122	11	that	that	SCONJ
issue-2068	122	12	consumers	consumer	NOUN
issue-2068	122	13	expect	expect	VERB
issue-2068	122	14	a	a	DET
issue-2068	122	15	high	high	ADJ
issue-2068	122	16	level	level	NOUN
issue-2068	122	17	of	of	ADP
issue-2068	122	18	security	security	NOUN
issue-2068	122	19	and	and	CCONJ
issue-2068	122	20	personal	personal	ADJ
issue-2068	122	21	data	datum	NOUN
issue-2068	122	22	protection	protection	NOUN
issue-2068	122	23	in	in	ADP
issue-2068	122	24	every	every	DET
issue-2068	122	25	communication	communication	NOUN
issue-2068	122	26	channel	channel	NOUN
issue-2068	122	27	:	:	PUNCT
issue-2068	122	28	website	website	NOUN
issue-2068	122	29	,	,	PUNCT
issue-2068	122	30	social	social	ADJ
issue-2068	122	31	media	medium	NOUN
issue-2068	122	32	and	and	CCONJ
issue-2068	122	33	mobile	mobile	ADJ
issue-2068	122	34	applications	application	NOUN
issue-2068	122	35	.	.	PUNCT
issue-2068	123	1	rapid	rapid	ADJ
issue-2068	123	2	technological	technological	ADJ
issue-2068	123	3	advances	advance	NOUN
issue-2068	123	4	are	be	AUX
issue-2068	123	5	reducing	reduce	VERB
issue-2068	123	6	the	the	DET
issue-2068	123	7	costs	cost	NOUN
issue-2068	123	8	for	for	SCONJ
issue-2068	123	9	companies	company	NOUN
issue-2068	123	10	to	to	PART
issue-2068	123	11	collect	collect	VERB
issue-2068	123	12	and	and	CCONJ
issue-2068	123	13	use	use	VERB
issue-2068	123	14	consumer	consumer	NOUN
issue-2068	123	15	data	datum	NOUN
issue-2068	123	16	.	.	PUNCT
issue-2068	124	1	as	as	ADP
issue-2068	124	2	a	a	DET
issue-2068	124	3	result	result	NOUN
issue-2068	124	4	,	,	PUNCT
issue-2068	124	5	new	new	ADJ
issue-2068	124	6	information	information	NOUN
issue-2068	124	7	flows	flow	NOUN
issue-2068	124	8	are	be	AUX
issue-2068	124	9	emerging	emerge	VERB
issue-2068	124	10	that	that	PRON
issue-2068	124	11	may	may	AUX
issue-2068	124	12	threaten	threaten	VERB
issue-2068	124	13	consumer	consumer	NOUN
issue-2068	124	14	privacy	privacy	NOUN
issue-2068	124	15	(	(	PUNCT
issue-2068	124	16	bleier	bleier	NOUN
issue-2068	124	17	et	et	PROPN
issue-2068	124	18	al	al	PROPN
issue-2068	124	19	.	.	PROPN
issue-2068	124	20	,	,	PUNCT
issue-2068	124	21	2020	2020	NUM
issue-2068	124	22	,	,	PUNCT
issue-2068	124	23	p.	p.	NOUN
issue-2068	124	24	6	6	NUM
issue-2068	124	25	)	)	PUNCT
issue-2068	124	26	.	.	PUNCT
issue-2068	125	1	therefore	therefore	ADV
issue-2068	125	2	,	,	PUNCT
issue-2068	125	3	one	one	NUM
issue-2068	125	4	of	of	ADP
issue-2068	125	5	the	the	DET
issue-2068	125	6	primary	primary	ADJ
issue-2068	125	7	concerns	concern	NOUN
issue-2068	125	8	in	in	ADP
issue-2068	125	9	implementing	implement	VERB
issue-2068	125	10	permission	permission	NOUN
issue-2068	125	11	marketing	marketing	NOUN
issue-2068	125	12	policies	policy	NOUN
issue-2068	125	13	in	in	ADP
issue-2068	125	14	sales	sale	NOUN
issue-2068	125	15	promotion	promotion	NOUN
issue-2068	125	16	programmes	programme	NOUN
issue-2068	125	17	is	be	AUX
issue-2068	125	18	consumer	consumer	NOUN
issue-2068	125	19	privacy	privacy	NOUN
issue-2068	125	20	.	.	PUNCT
issue-2068	126	1	the	the	DET
issue-2068	126	2	concept	concept	NOUN
issue-2068	126	3	of	of	ADP
issue-2068	126	4	permission	permission	NOUN
issue-2068	126	5	marketing	marketing	NOUN
issue-2068	126	6	is	be	AUX
issue-2068	126	7	not	not	PART
issue-2068	126	8	only	only	ADV
issue-2068	126	9	based	base	VERB
issue-2068	126	10	on	on	ADP
issue-2068	126	11	the	the	DET
issue-2068	126	12	provision	provision	NOUN
issue-2068	126	13	of	of	ADP
issue-2068	126	14	consumers	consumer	NOUN
issue-2068	126	15	'	'	PART
issue-2068	126	16	personal	personal	ADJ
issue-2068	126	17	data	datum	NOUN
issue-2068	126	18	.	.	PUNCT
issue-2068	127	1	baltic	baltic	PROPN
issue-2068	127	2	journal	journal	PROPN
issue-2068	127	3	of	of	ADP
issue-2068	127	4	economic	economic	ADJ
issue-2068	127	5	studies	study	NOUN
issue-2068	127	6	11	11	NUM
issue-2068	127	7	vol	vol	NOUN
issue-2068	127	8	.	.	PROPN
issue-2068	128	1	9	9	NUM
issue-2068	128	2	no	no	NOUN
issue-2068	128	3	.	.	NOUN
issue-2068	128	4	2	2	NUM
issue-2068	128	5	,	,	PUNCT
issue-2068	128	6	2023	2023	NUM
issue-2068	128	7	implied	imply	VERB
issue-2068	128	8	permission	permission	NOUN
issue-2068	128	9	marketing	marketing	NOUN
issue-2068	128	10	activities	activity	NOUN
issue-2068	128	11	occur	occur	VERB
issue-2068	128	12	when	when	SCONJ
issue-2068	128	13	a	a	DET
issue-2068	128	14	consumer	consumer	NOUN
issue-2068	128	15	engages	engage	VERB
issue-2068	128	16	in	in	ADP
issue-2068	128	17	ongoing	ongoing	ADJ
issue-2068	128	18	transactions	transaction	NOUN
issue-2068	128	19	across	across	ADP
issue-2068	128	20	a	a	DET
issue-2068	128	21	company	company	NOUN
issue-2068	128	22	's	's	PART
issue-2068	128	23	various	various	ADJ
issue-2068	128	24	online	online	ADJ
issue-2068	128	25	touchpoints	touchpoint	NOUN
issue-2068	128	26	.	.	PUNCT
issue-2068	129	1	this	this	PRON
issue-2068	129	2	may	may	AUX
issue-2068	129	3	include	include	VERB
issue-2068	129	4	visiting	visit	VERB
issue-2068	129	5	a	a	DET
issue-2068	129	6	website	website	NOUN
issue-2068	129	7	for	for	ADP
issue-2068	129	8	various	various	ADJ
issue-2068	129	9	purposes	purpose	NOUN
issue-2068	129	10	,	,	PUNCT
issue-2068	129	11	using	use	VERB
issue-2068	129	12	a	a	DET
issue-2068	129	13	mobile	mobile	ADJ
issue-2068	129	14	application	application	NOUN
issue-2068	129	15	or	or	CCONJ
issue-2068	129	16	being	be	AUX
issue-2068	129	17	part	part	NOUN
issue-2068	129	18	of	of	ADP
issue-2068	129	19	a	a	DET
issue-2068	129	20	content	content	NOUN
issue-2068	129	21	marketing	marketing	NOUN
issue-2068	129	22	audience	audience	NOUN
issue-2068	129	23	.	.	PUNCT
issue-2068	130	1	content	content	NOUN
issue-2068	130	2	marketing	marketing	NOUN
issue-2068	130	3	has	have	VERB
issue-2068	130	4	multiple	multiple	ADJ
issue-2068	130	5	opportunities	opportunity	NOUN
issue-2068	130	6	to	to	PART
issue-2068	130	7	attract	attract	VERB
issue-2068	130	8	new	new	ADJ
issue-2068	130	9	customers	customer	NOUN
issue-2068	130	10	,	,	PUNCT
issue-2068	130	11	retain	retain	VERB
issue-2068	130	12	existing	exist	VERB
issue-2068	130	13	customers	customer	NOUN
issue-2068	130	14	and	and	CCONJ
issue-2068	130	15	increase	increase	VERB
issue-2068	130	16	conversions	conversion	NOUN
issue-2068	130	17	.	.	PUNCT
issue-2068	131	1	therefore	therefore	ADV
issue-2068	131	2	,	,	PUNCT
issue-2068	131	3	many	many	ADJ
issue-2068	131	4	companies	company	NOUN
issue-2068	131	5	are	be	AUX
issue-2068	131	6	interested	interested	ADJ
issue-2068	131	7	in	in	ADP
issue-2068	131	8	increasing	increase	VERB
issue-2068	131	9	the	the	DET
issue-2068	131	10	use	use	NOUN
issue-2068	131	11	of	of	ADP
issue-2068	131	12	the	the	DET
issue-2068	131	13	content	content	NOUN
issue-2068	131	14	marketing	marketing	NOUN
issue-2068	131	15	tool	tool	NOUN
issue-2068	131	16	in	in	ADP
issue-2068	131	17	their	their	PRON
issue-2068	131	18	marketing	marketing	NOUN
issue-2068	131	19	policy	policy	NOUN
issue-2068	131	20	(	(	PUNCT
issue-2068	131	21	patrutiu	patrutiu	NOUN
issue-2068	131	22	baltes	balte	NOUN
issue-2068	131	23	,	,	PUNCT
issue-2068	131	24	2015	2015	NUM
issue-2068	131	25	,	,	PUNCT
issue-2068	131	26	p.	p.	NOUN
issue-2068	131	27	111	111	NUM
issue-2068	131	28	)	)	PUNCT
issue-2068	131	29	.	.	PUNCT
issue-2068	132	1	the	the	DET
issue-2068	132	2	initiator	initiator	NOUN
issue-2068	132	3	of	of	ADP
issue-2068	132	4	primary	primary	ADJ
issue-2068	132	5	communication	communication	NOUN
issue-2068	132	6	through	through	ADP
issue-2068	132	7	various	various	ADJ
issue-2068	132	8	online	online	ADJ
issue-2068	132	9	channels	channel	NOUN
issue-2068	132	10	is	be	AUX
issue-2068	132	11	a	a	DET
issue-2068	132	12	company	company	NOUN
issue-2068	132	13	.	.	PUNCT
issue-2068	133	1	however	however	ADV
issue-2068	133	2	,	,	PUNCT
issue-2068	133	3	the	the	DET
issue-2068	133	4	content	content	NOUN
issue-2068	133	5	has	have	VERB
issue-2068	133	6	a	a	DET
issue-2068	133	7	particular	particular	ADJ
issue-2068	133	8	value	value	NOUN
issue-2068	133	9	to	to	ADP
issue-2068	133	10	the	the	DET
issue-2068	133	11	consumer	consumer	NOUN
issue-2068	133	12	that	that	PRON
issue-2068	133	13	motivates	motivate	VERB
issue-2068	133	14	them	they	PRON
issue-2068	133	15	to	to	PART
issue-2068	133	16	read	read	VERB
issue-2068	133	17	blog	blog	NOUN
issue-2068	133	18	posts	post	NOUN
issue-2068	133	19	,	,	PUNCT
issue-2068	133	20	watch	watch	VERB
issue-2068	133	21	videos	video	NOUN
issue-2068	133	22	,	,	PUNCT
issue-2068	133	23	play	play	VERB
issue-2068	133	24	games	game	NOUN
issue-2068	133	25	or	or	CCONJ
issue-2068	133	26	take	take	VERB
issue-2068	133	27	a	a	DET
issue-2068	133	28	quiz	quiz	NOUN
issue-2068	133	29	.	.	PUNCT
issue-2068	134	1	as	as	ADP
issue-2068	134	2	a	a	DET
issue-2068	134	3	result	result	NOUN
issue-2068	134	4	,	,	PUNCT
issue-2068	134	5	consumers	consumer	NOUN
issue-2068	134	6	are	be	AUX
issue-2068	134	7	deliberately	deliberately	ADV
issue-2068	134	8	engaged	engage	VERB
issue-2068	134	9	,	,	PUNCT
issue-2068	134	10	providing	provide	VERB
issue-2068	134	11	an	an	DET
issue-2068	134	12	opportunity	opportunity	NOUN
issue-2068	134	13	for	for	SCONJ
issue-2068	134	14	a	a	DET
issue-2068	134	15	business	business	NOUN
issue-2068	134	16	to	to	PART
issue-2068	134	17	increase	increase	VERB
issue-2068	134	18	brand	brand	NOUN
issue-2068	134	19	awareness	awareness	NOUN
issue-2068	134	20	,	,	PUNCT
issue-2068	134	21	conversions	conversion	NOUN
issue-2068	134	22	and	and	CCONJ
issue-2068	134	23	other	other	ADJ
issue-2068	134	24	short	short	ADJ
issue-2068	134	25	and	and	CCONJ
issue-2068	134	26	long	long	ADJ
issue-2068	134	27	-	-	PUNCT
issue-2068	134	28	term	term	NOUN
issue-2068	134	29	marketing	marketing	NOUN
issue-2068	134	30	objectives	objective	NOUN
issue-2068	134	31	.	.	PUNCT
issue-2068	135	1	it	it	PRON
issue-2068	135	2	is	be	AUX
issue-2068	135	3	important	important	ADJ
issue-2068	135	4	to	to	PART
issue-2068	135	5	analyse	analyse	VERB
issue-2068	135	6	how	how	SCONJ
issue-2068	135	7	each	each	DET
issue-2068	135	8	user	user	NOUN
issue-2068	135	9	's	's	PART
issue-2068	135	10	results	result	NOUN
issue-2068	135	11	contribute	contribute	VERB
issue-2068	135	12	to	to	ADP
issue-2068	135	13	the	the	DET
issue-2068	135	14	global	global	ADJ
issue-2068	135	15	results	result	NOUN
issue-2068	135	16	in	in	ADP
issue-2068	135	17	order	order	NOUN
issue-2068	135	18	to	to	PART
issue-2068	135	19	determine	determine	VERB
issue-2068	135	20	which	which	DET
issue-2068	135	21	measurements	measurement	NOUN
issue-2068	135	22	do	do	AUX
issue-2068	135	23	not	not	PART
issue-2068	135	24	have	have	VERB
issue-2068	135	25	a	a	DET
issue-2068	135	26	direct	direct	ADJ
issue-2068	135	27	relationship	relationship	NOUN
issue-2068	135	28	with	with	ADP
issue-2068	135	29	the	the	DET
issue-2068	135	30	achievement	achievement	NOUN
issue-2068	135	31	of	of	ADP
issue-2068	135	32	conversions	conversion	NOUN
issue-2068	135	33	(	(	PUNCT
issue-2068	135	34	lópez	lópez	PROPN
issue-2068	135	35	garcía	garcía	PROPN
issue-2068	135	36	et	et	PROPN
issue-2068	135	37	al	al	PROPN
issue-2068	135	38	.	.	PROPN
issue-2068	135	39	,	,	PUNCT
issue-2068	135	40	2019	2019	NUM
issue-2068	135	41	,	,	PUNCT
issue-2068	135	42	p.	p.	NOUN
issue-2068	135	43	12	12	NUM
issue-2068	135	44	)	)	PUNCT
issue-2068	135	45	.	.	PUNCT
issue-2068	136	1	thus	thus	ADV
issue-2068	136	2	,	,	PUNCT
issue-2068	136	3	one	one	NUM
issue-2068	136	4	of	of	ADP
issue-2068	136	5	the	the	DET
issue-2068	136	6	crucial	crucial	ADJ
issue-2068	136	7	aspects	aspect	NOUN
issue-2068	136	8	of	of	ADP
issue-2068	136	9	permission	permission	NOUN
issue-2068	136	10	marketing	marketing	NOUN
issue-2068	136	11	policy	policy	NOUN
issue-2068	136	12	is	be	AUX
issue-2068	136	13	analytics	analytic	NOUN
issue-2068	136	14	.	.	PUNCT
issue-2068	137	1	it	it	PRON
issue-2068	137	2	can	can	AUX
issue-2068	137	3	facilitate	facilitate	VERB
issue-2068	137	4	fully	fully	ADV
issue-2068	137	5	automated	automate	VERB
issue-2068	137	6	marketing	marketing	NOUN
issue-2068	137	7	,	,	PUNCT
issue-2068	137	8	personalise	personalise	NOUN
issue-2068	137	9	content	content	NOUN
issue-2068	137	10	and	and	CCONJ
issue-2068	137	11	introduce	introduce	VERB
issue-2068	137	12	location	location	NOUN
issue-2068	137	13	-	-	PUNCT
issue-2068	137	14	based	base	VERB
issue-2068	137	15	personalisation	personalisation	NOUN
issue-2068	137	16	with	with	ADP
issue-2068	137	17	mobile	mobile	ADJ
issue-2068	137	18	technologies	technology	NOUN
issue-2068	137	19	(	(	PUNCT
issue-2068	137	20	davis	davis	PROPN
issue-2068	137	21	et	et	PROPN
issue-2068	137	22	al	al	PROPN
issue-2068	137	23	.	.	PROPN
issue-2068	137	24	,	,	PUNCT
issue-2068	137	25	2021	2021	NUM
issue-2068	137	26	,	,	PUNCT
issue-2068	137	27	p.	p.	NOUN
issue-2068	137	28	450	450	NUM
issue-2068	137	29	)	)	PUNCT
issue-2068	137	30	.	.	PUNCT
issue-2068	138	1	a	a	DET
issue-2068	138	2	variety	variety	NOUN
issue-2068	138	3	of	of	ADP
issue-2068	138	4	sources	source	NOUN
issue-2068	138	5	can	can	AUX
issue-2068	138	6	provide	provide	VERB
issue-2068	138	7	an	an	DET
issue-2068	138	8	organisation	organisation	NOUN
issue-2068	138	9	's	's	PART
issue-2068	138	10	marketing	marketing	NOUN
issue-2068	138	11	team	team	NOUN
issue-2068	138	12	with	with	ADP
issue-2068	138	13	an	an	DET
issue-2068	138	14	immense	immense	ADJ
issue-2068	138	15	amount	amount	NOUN
issue-2068	138	16	of	of	ADP
issue-2068	138	17	consumer	consumer	NOUN
issue-2068	138	18	data	datum	NOUN
issue-2068	138	19	.	.	PUNCT
issue-2068	139	1	once	once	ADV
issue-2068	139	2	collected	collect	VERB
issue-2068	139	3	and	and	CCONJ
issue-2068	139	4	thoroughly	thoroughly	ADV
issue-2068	139	5	processed	process	VERB
issue-2068	139	6	,	,	PUNCT
issue-2068	139	7	analytical	analytical	ADJ
issue-2068	139	8	data	datum	NOUN
issue-2068	139	9	allows	allow	VERB
issue-2068	139	10	decisions	decision	NOUN
issue-2068	139	11	to	to	PART
issue-2068	139	12	be	be	AUX
issue-2068	139	13	made	make	VERB
issue-2068	139	14	to	to	PART
issue-2068	139	15	improve	improve	VERB
issue-2068	139	16	permission	permission	NOUN
issue-2068	139	17	marketing	marketing	NOUN
issue-2068	139	18	decisions	decision	NOUN
issue-2068	139	19	.	.	PUNCT
issue-2068	140	1	among	among	ADP
issue-2068	140	2	other	other	ADJ
issue-2068	140	3	channels	channel	NOUN
issue-2068	140	4	,	,	PUNCT
issue-2068	140	5	mobile	mobile	ADJ
issue-2068	140	6	devices	device	NOUN
issue-2068	140	7	are	be	AUX
issue-2068	140	8	one	one	NUM
issue-2068	140	9	of	of	ADP
issue-2068	140	10	the	the	DET
issue-2068	140	11	primary	primary	ADJ
issue-2068	140	12	channels	channel	NOUN
issue-2068	140	13	that	that	PRON
issue-2068	140	14	generate	generate	VERB
issue-2068	140	15	large	large	ADJ
issue-2068	140	16	amounts	amount	NOUN
issue-2068	140	17	of	of	ADP
issue-2068	140	18	consumer	consumer	NOUN
issue-2068	140	19	data	datum	NOUN
issue-2068	140	20	.	.	PUNCT
issue-2068	141	1	companies	company	NOUN
issue-2068	141	2	using	use	VERB
issue-2068	141	3	mobile	mobile	ADJ
issue-2068	141	4	social	social	ADJ
issue-2068	141	5	media	medium	NOUN
issue-2068	141	6	often	often	ADV
issue-2068	141	7	have	have	VERB
issue-2068	141	8	some	some	DET
issue-2068	141	9	information	information	NOUN
issue-2068	141	10	about	about	ADP
issue-2068	141	11	the	the	DET
issue-2068	141	12	consumers	consumer	NOUN
issue-2068	141	13	they	they	PRON
issue-2068	141	14	are	be	AUX
issue-2068	141	15	dealing	deal	VERB
issue-2068	141	16	with	with	ADP
issue-2068	141	17	(	(	PUNCT
issue-2068	141	18	yadav	yadav	PROPN
issue-2068	141	19	et	et	PROPN
issue-2068	141	20	al	al	PROPN
issue-2068	141	21	.	.	PROPN
issue-2068	141	22	,	,	PUNCT
issue-2068	141	23	2015	2015	NUM
issue-2068	141	24	,	,	PUNCT
issue-2068	141	25	p.	p.	NOUN
issue-2068	141	26	338	338	NUM
issue-2068	141	27	)	)	PUNCT
issue-2068	141	28	.	.	PUNCT
issue-2068	142	1	in	in	ADP
issue-2068	142	2	terms	term	NOUN
issue-2068	142	3	of	of	ADP
issue-2068	142	4	being	be	AUX
issue-2068	142	5	a	a	DET
issue-2068	142	6	channel	channel	NOUN
issue-2068	142	7	,	,	PUNCT
issue-2068	142	8	mobile	mobile	NOUN
issue-2068	142	9	provides	provide	VERB
issue-2068	142	10	companies	company	NOUN
issue-2068	142	11	with	with	ADP
issue-2068	142	12	customers	customer	NOUN
issue-2068	142	13	'	'	PART
issue-2068	142	14	transactional	transactional	ADJ
issue-2068	142	15	data	datum	NOUN
issue-2068	142	16	,	,	PUNCT
issue-2068	142	17	enabling	enable	VERB
issue-2068	142	18	them	they	PRON
issue-2068	142	19	to	to	PART
issue-2068	142	20	analyse	analyse	VERB
issue-2068	142	21	and	and	CCONJ
issue-2068	142	22	predict	predict	VERB
issue-2068	142	23	customers	customer	NOUN
issue-2068	142	24	'	'	PART
issue-2068	142	25	needs	need	NOUN
issue-2068	142	26	and	and	CCONJ
issue-2068	142	27	wants	want	VERB
issue-2068	142	28	(	(	PUNCT
issue-2068	142	29	shankar	shankar	PROPN
issue-2068	142	30	et	et	PROPN
issue-2068	142	31	al	al	PROPN
issue-2068	142	32	.	.	PROPN
issue-2068	142	33	,	,	PUNCT
issue-2068	142	34	2016	2016	NUM
issue-2068	142	35	)	)	PUNCT
issue-2068	142	36	.	.	PUNCT
issue-2068	143	1	ultimately	ultimately	ADV
issue-2068	143	2	,	,	PUNCT
issue-2068	143	3	proper	proper	ADJ
issue-2068	143	4	management	management	NOUN
issue-2068	143	5	of	of	ADP
issue-2068	143	6	analytics	analytic	NOUN
issue-2068	143	7	and	and	CCONJ
issue-2068	143	8	mobile	mobile	ADJ
issue-2068	143	9	channels	channel	NOUN
issue-2068	143	10	enables	enable	VERB
issue-2068	143	11	a	a	DET
issue-2068	143	12	firm	firm	NOUN
issue-2068	143	13	to	to	PART
issue-2068	143	14	maintain	maintain	VERB
issue-2068	143	15	high	high	ADJ
issue-2068	143	16	performance	performance	NOUN
issue-2068	143	17	of	of	ADP
issue-2068	143	18	permission	permission	NOUN
issue-2068	143	19	marketing	marketing	NOUN
issue-2068	143	20	campaigns	campaign	NOUN
issue-2068	143	21	.	.	PUNCT
issue-2068	144	1	on	on	ADP
issue-2068	144	2	the	the	DET
issue-2068	144	3	other	other	ADJ
issue-2068	144	4	hand	hand	NOUN
issue-2068	144	5	,	,	PUNCT
issue-2068	144	6	mobile	mobile	ADJ
issue-2068	144	7	devices	device	NOUN
issue-2068	144	8	in	in	ADP
issue-2068	144	9	permission	permission	NOUN
issue-2068	144	10	marketing	marketing	NOUN
issue-2068	144	11	campaigns	campaign	NOUN
issue-2068	144	12	can	can	AUX
issue-2068	144	13	be	be	AUX
issue-2068	144	14	seen	see	VERB
issue-2068	144	15	as	as	ADP
issue-2068	144	16	both	both	CCONJ
issue-2068	144	17	an	an	DET
issue-2068	144	18	opportunity	opportunity	NOUN
issue-2068	144	19	and	and	CCONJ
issue-2068	144	20	a	a	DET
issue-2068	144	21	challenge	challenge	NOUN
issue-2068	144	22	,	,	PUNCT
issue-2068	144	23	as	as	SCONJ
issue-2068	144	24	it	it	PRON
issue-2068	144	25	requires	require	VERB
issue-2068	144	26	dealing	deal	VERB
issue-2068	144	27	with	with	ADP
issue-2068	144	28	consumer	consumer	NOUN
issue-2068	144	29	data	datum	NOUN
issue-2068	144	30	privacy	privacy	NOUN
issue-2068	144	31	and	and	CCONJ
issue-2068	144	32	complex	complex	ADJ
issue-2068	144	33	analytics	analytic	NOUN
issue-2068	144	34	solutions	solution	NOUN
issue-2068	144	35	.	.	PUNCT
issue-2068	145	1	one	one	NUM
issue-2068	145	2	of	of	ADP
issue-2068	145	3	the	the	DET
issue-2068	145	4	opportunities	opportunity	NOUN
issue-2068	145	5	that	that	PRON
issue-2068	145	6	online	online	ADJ
issue-2068	145	7	channels	channel	NOUN
issue-2068	145	8	offer	offer	VERB
issue-2068	145	9	marketers	marketer	NOUN
issue-2068	145	10	in	in	ADP
issue-2068	145	11	the	the	DET
issue-2068	145	12	context	context	NOUN
issue-2068	145	13	of	of	ADP
issue-2068	145	14	permission	permission	NOUN
issue-2068	145	15	marketing	marketing	NOUN
issue-2068	145	16	is	be	AUX
issue-2068	145	17	a	a	DET
issue-2068	145	18	high	high	ADJ
issue-2068	145	19	degree	degree	NOUN
issue-2068	145	20	of	of	ADP
issue-2068	145	21	segmentation	segmentation	NOUN
issue-2068	145	22	.	.	PUNCT
issue-2068	146	1	customers	customer	NOUN
issue-2068	146	2	who	who	PRON
issue-2068	146	3	have	have	AUX
issue-2068	146	4	expressed	express	VERB
issue-2068	146	5	a	a	DET
issue-2068	146	6	willingness	willingness	NOUN
issue-2068	146	7	to	to	PART
issue-2068	146	8	be	be	AUX
issue-2068	146	9	contacted	contact	VERB
issue-2068	146	10	by	by	ADP
issue-2068	146	11	companies	company	NOUN
issue-2068	146	12	are	be	AUX
issue-2068	146	13	potential	potential	ADJ
issue-2068	146	14	target	target	NOUN
issue-2068	146	15	audiences	audience	NOUN
issue-2068	146	16	for	for	ADP
issue-2068	146	17	a	a	DET
issue-2068	146	18	company	company	NOUN
issue-2068	146	19	.	.	PUNCT
issue-2068	147	1	however	however	ADV
issue-2068	147	2	,	,	PUNCT
issue-2068	147	3	the	the	DET
issue-2068	147	4	first	first	ADJ
issue-2068	147	5	step	step	NOUN
issue-2068	147	6	in	in	ADP
issue-2068	147	7	this	this	DET
issue-2068	147	8	process	process	NOUN
issue-2068	147	9	is	be	AUX
issue-2068	147	10	to	to	PART
issue-2068	147	11	select	select	VERB
issue-2068	147	12	the	the	DET
issue-2068	147	13	right	right	ADJ
issue-2068	147	14	target	target	NOUN
issue-2068	147	15	audience	audience	NOUN
issue-2068	147	16	,	,	PUNCT
issue-2068	147	17	and	and	CCONJ
issue-2068	147	18	not	not	PART
issue-2068	147	19	just	just	ADV
issue-2068	147	20	online	online	ADJ
issue-2068	147	21	.	.	PUNCT
issue-2068	148	1	companies	company	NOUN
issue-2068	148	2	need	need	VERB
issue-2068	148	3	to	to	PART
issue-2068	148	4	realise	realise	VERB
issue-2068	148	5	the	the	DET
issue-2068	148	6	full	full	ADJ
issue-2068	148	7	and	and	CCONJ
issue-2068	148	8	deep	deep	ADJ
issue-2068	148	9	integration	integration	NOUN
issue-2068	148	10	of	of	ADP
issue-2068	148	11	online	online	ADJ
issue-2068	148	12	and	and	CCONJ
issue-2068	148	13	offline	offline	ADJ
issue-2068	148	14	to	to	PART
issue-2068	148	15	truly	truly	ADV
issue-2068	148	16	provide	provide	VERB
issue-2068	148	17	a	a	DET
issue-2068	148	18	better	well	ADJ
issue-2068	148	19	experience	experience	NOUN
issue-2068	148	20	for	for	ADP
issue-2068	148	21	customers	customer	NOUN
issue-2068	148	22	and	and	CCONJ
issue-2068	148	23	meet	meet	VERB
issue-2068	148	24	their	their	PRON
issue-2068	148	25	real	real	ADJ
issue-2068	148	26	demands	demand	NOUN
issue-2068	148	27	(	(	PUNCT
issue-2068	148	28	zhu	zhu	NOUN
issue-2068	148	29	and	and	CCONJ
issue-2068	148	30	gao	gao	PROPN
issue-2068	148	31	,	,	PUNCT
issue-2068	148	32	2019	2019	NUM
issue-2068	148	33	,	,	PUNCT
issue-2068	148	34	p.	p.	NOUN
issue-2068	148	35	34	34	NUM
issue-2068	148	36	)	)	PUNCT
issue-2068	148	37	.	.	PUNCT
issue-2068	149	1	getting	get	VERB
issue-2068	149	2	the	the	DET
issue-2068	149	3	segmentation	segmentation	NOUN
issue-2068	149	4	right	right	ADV
issue-2068	149	5	and	and	CCONJ
issue-2068	149	6	choosing	choose	VERB
issue-2068	149	7	the	the	DET
issue-2068	149	8	right	right	ADJ
issue-2068	149	9	audience	audience	NOUN
issue-2068	149	10	is	be	AUX
issue-2068	149	11	important	important	ADJ
issue-2068	149	12	,	,	PUNCT
issue-2068	149	13	but	but	CCONJ
issue-2068	149	14	not	not	PART
issue-2068	149	15	enough	enough	ADJ
issue-2068	149	16	to	to	PART
issue-2068	149	17	deliver	deliver	VERB
issue-2068	149	18	a	a	DET
issue-2068	149	19	successful	successful	ADJ
issue-2068	149	20	permission	permission	NOUN
issue-2068	149	21	-	-	PUNCT
issue-2068	149	22	based	base	VERB
issue-2068	149	23	marketing	marketing	NOUN
issue-2068	149	24	campaign	campaign	NOUN
issue-2068	149	25	.	.	PUNCT
issue-2068	150	1	delivering	deliver	VERB
issue-2068	150	2	on	on	ADP
issue-2068	150	3	the	the	DET
issue-2068	150	4	'	'	PUNCT
issue-2068	150	5	promise	promise	NOUN
issue-2068	150	6	'	'	PUNCT
issue-2068	150	7	made	make	VERB
issue-2068	150	8	to	to	ADP
issue-2068	150	9	customers	customer	NOUN
issue-2068	150	10	during	during	ADP
issue-2068	150	11	communi	communi	ADJ
issue-2068	150	12	cation	cation	NOUN
issue-2068	150	13	is	be	AUX
issue-2068	150	14	the	the	DET
issue-2068	150	15	key	key	ADJ
issue-2068	150	16	aspect	aspect	NOUN
issue-2068	150	17	of	of	ADP
issue-2068	150	18	positive	positive	ADJ
issue-2068	150	19	customer	customer	NOUN
issue-2068	150	20	experiences	experience	NOUN
issue-2068	150	21	for	for	ADP
issue-2068	150	22	a	a	DET
issue-2068	150	23	company	company	NOUN
issue-2068	150	24	's	's	PART
issue-2068	150	25	ongoing	ongoing	ADJ
issue-2068	150	26	marketing	marketing	NOUN
issue-2068	150	27	success	success	NOUN
issue-2068	150	28	.	.	PUNCT
issue-2068	151	1	this	this	PRON
issue-2068	151	2	is	be	AUX
issue-2068	151	3	especially	especially	ADV
issue-2068	151	4	true	true	ADJ
issue-2068	151	5	in	in	ADP
issue-2068	151	6	the	the	DET
issue-2068	151	7	age	age	NOUN
issue-2068	151	8	of	of	ADP
issue-2068	151	9	social	social	ADJ
issue-2068	151	10	media	medium	NOUN
issue-2068	151	11	,	,	PUNCT
issue-2068	151	12	where	where	SCONJ
issue-2068	151	13	customers	customer	NOUN
issue-2068	151	14	are	be	AUX
issue-2068	151	15	often	often	ADV
issue-2068	151	16	public	public	ADJ
issue-2068	151	17	about	about	ADP
issue-2068	151	18	their	their	PRON
issue-2068	151	19	experiences	experience	NOUN
issue-2068	151	20	with	with	ADP
issue-2068	151	21	companies	company	NOUN
issue-2068	151	22	.	.	PUNCT
issue-2068	152	1	electronic	electronic	ADJ
issue-2068	152	2	word	word	NOUN
issue-2068	152	3	of	of	ADP
issue-2068	152	4	mouth	mouth	NOUN
issue-2068	152	5	(	(	PUNCT
issue-2068	152	6	ewom	ewom	NOUN
issue-2068	152	7	)	)	PUNCT
issue-2068	152	8	can	can	AUX
issue-2068	152	9	have	have	VERB
issue-2068	152	10	a	a	DET
issue-2068	152	11	significant	significant	ADJ
issue-2068	152	12	impact	impact	NOUN
issue-2068	152	13	on	on	ADP
issue-2068	152	14	a	a	DET
issue-2068	152	15	company	company	NOUN
issue-2068	152	16	's	's	PART
issue-2068	152	17	reputation	reputation	NOUN
issue-2068	152	18	and	and	CCONJ
issue-2068	152	19	alter	alter	VERB
issue-2068	152	20	its	its	PRON
issue-2068	152	21	prospects	prospect	NOUN
issue-2068	152	22	for	for	ADP
issue-2068	152	23	development	development	NOUN
issue-2068	152	24	,	,	PUNCT
issue-2068	152	25	both	both	PRON
issue-2068	152	26	positively	positively	ADV
issue-2068	152	27	and	and	CCONJ
issue-2068	152	28	negatively	negatively	ADV
issue-2068	152	29	.	.	PUNCT
issue-2068	153	1	a	a	DET
issue-2068	153	2	positive	positive	ADJ
issue-2068	153	3	reputation	reputation	NOUN
issue-2068	153	4	is	be	AUX
issue-2068	153	5	necessary	necessary	ADJ
issue-2068	153	6	for	for	SCONJ
issue-2068	153	7	both	both	CCONJ
issue-2068	153	8	small	small	ADJ
issue-2068	153	9	and	and	CCONJ
issue-2068	153	10	large	large	ADJ
issue-2068	153	11	companies	company	NOUN
issue-2068	153	12	to	to	PART
issue-2068	153	13	remain	remain	VERB
issue-2068	153	14	competitive	competitive	ADJ
issue-2068	153	15	.	.	PUNCT
issue-2068	154	1	permission	permission	NOUN
issue-2068	154	2	-	-	PUNCT
issue-2068	154	3	based	base	VERB
issue-2068	154	4	communication	communication	NOUN
issue-2068	154	5	to	to	PART
issue-2068	154	6	create	create	VERB
issue-2068	154	7	a	a	DET
issue-2068	154	8	positive	positive	ADJ
issue-2068	154	9	reputation	reputation	NOUN
issue-2068	154	10	is	be	AUX
issue-2068	154	11	suitable	suitable	ADJ
issue-2068	154	12	for	for	ADP
issue-2068	154	13	both	both	CCONJ
issue-2068	154	14	small	small	ADJ
issue-2068	154	15	and	and	CCONJ
issue-2068	154	16	large	large	ADJ
issue-2068	154	17	firms	firm	NOUN
issue-2068	154	18	.	.	PUNCT
issue-2068	155	1	social	social	ADJ
issue-2068	155	2	media	medium	NOUN
issue-2068	155	3	enables	enable	VERB
issue-2068	155	4	small	small	ADJ
issue-2068	155	5	businesses	business	NOUN
issue-2068	155	6	to	to	PART
issue-2068	155	7	carry	carry	VERB
issue-2068	155	8	out	out	ADP
issue-2068	155	9	marketing	marketing	NOUN
issue-2068	155	10	activities	activity	NOUN
issue-2068	155	11	effectively	effectively	ADV
issue-2068	155	12	despite	despite	SCONJ
issue-2068	155	13	limited	limited	ADJ
issue-2068	155	14	financial	financial	ADJ
issue-2068	155	15	resources	resource	NOUN
issue-2068	155	16	(	(	PUNCT
issue-2068	155	17	hassan	hassan	PROPN
issue-2068	155	18	et	et	PROPN
issue-2068	155	19	al	al	PROPN
issue-2068	155	20	.	.	PROPN
issue-2068	155	21	,	,	PUNCT
issue-2068	155	22	2015	2015	NUM
issue-2068	155	23	,	,	PUNCT
issue-2068	155	24	p.	p.	NOUN
issue-2068	155	25	263	263	NUM
issue-2068	155	26	)	)	PUNCT
issue-2068	155	27	.	.	PUNCT
issue-2068	156	1	social	social	ADJ
issue-2068	156	2	media	medium	NOUN
issue-2068	156	3	channels	channel	NOUN
issue-2068	156	4	can	can	AUX
issue-2068	156	5	be	be	AUX
issue-2068	156	6	used	use	VERB
issue-2068	156	7	for	for	ADP
issue-2068	156	8	a	a	DET
issue-2068	156	9	variety	variety	NOUN
issue-2068	156	10	of	of	ADP
issue-2068	156	11	purposes	purpose	NOUN
issue-2068	156	12	in	in	ADP
issue-2068	156	13	a	a	DET
issue-2068	156	14	permission	permission	NOUN
issue-2068	156	15	marketing	marketing	NOUN
issue-2068	156	16	strategy	strategy	NOUN
issue-2068	156	17	.	.	PUNCT
issue-2068	157	1	for	for	ADP
issue-2068	157	2	example	example	NOUN
issue-2068	157	3	,	,	PUNCT
issue-2068	157	4	as	as	ADP
issue-2068	157	5	a	a	DET
issue-2068	157	6	content	content	NOUN
issue-2068	157	7	marketing	marketing	NOUN
issue-2068	157	8	medium	medium	NOUN
issue-2068	157	9	,	,	PUNCT
issue-2068	157	10	to	to	PART
issue-2068	157	11	collect	collect	VERB
issue-2068	157	12	customer	customer	NOUN
issue-2068	157	13	contact	contact	NOUN
issue-2068	157	14	information	information	NOUN
issue-2068	157	15	and	and	CCONJ
issue-2068	157	16	as	as	ADP
issue-2068	157	17	a	a	DET
issue-2068	157	18	customer	customer	NOUN
issue-2068	157	19	relationship	relationship	NOUN
issue-2068	157	20	management	management	NOUN
issue-2068	157	21	(	(	PUNCT
issue-2068	157	22	crm	crm	NOUN
issue-2068	157	23	)	)	PUNCT
issue-2068	157	24	tool	tool	NOUN
issue-2068	157	25	.	.	PUNCT
issue-2068	158	1	the	the	DET
issue-2068	158	2	essential	essential	ADJ
issue-2068	158	3	success	success	NOUN
issue-2068	158	4	factor	factor	NOUN
issue-2068	158	5	for	for	ADP
issue-2068	158	6	the	the	DET
issue-2068	158	7	small	small	ADJ
issue-2068	158	8	business	business	NOUN
issue-2068	158	9	is	be	AUX
issue-2068	158	10	a	a	DET
issue-2068	158	11	good	good	ADJ
issue-2068	158	12	customer	customer	NOUN
issue-2068	158	13	relationship	relationship	NOUN
issue-2068	158	14	,	,	PUNCT
issue-2068	158	15	which	which	PRON
issue-2068	158	16	is	be	AUX
issue-2068	158	17	accommodated	accommodate	VERB
issue-2068	158	18	by	by	ADP
issue-2068	158	19	social	social	ADJ
issue-2068	158	20	media	medium	NOUN
issue-2068	158	21	(	(	PUNCT
issue-2068	158	22	ainin	ainin	PROPN
issue-2068	158	23	et	et	PROPN
issue-2068	158	24	al	al	PROPN
issue-2068	158	25	.	.	PROPN
issue-2068	158	26	,	,	PUNCT
issue-2068	158	27	2015	2015	NUM
issue-2068	158	28	,	,	PUNCT
issue-2068	158	29	p.	p.	NOUN
issue-2068	158	30	573	573	NUM
issue-2068	158	31	)	)	PUNCT
issue-2068	158	32	.	.	PUNCT
issue-2068	159	1	therefore	therefore	ADV
issue-2068	159	2	,	,	PUNCT
issue-2068	159	3	marketers	marketer	NOUN
issue-2068	159	4	should	should	AUX
issue-2068	159	5	consider	consider	VERB
issue-2068	159	6	social	social	ADJ
issue-2068	159	7	media	medium	NOUN
issue-2068	159	8	as	as	ADP
issue-2068	159	9	a	a	DET
issue-2068	159	10	multifunctional	multifunctional	ADJ
issue-2068	159	11	communication	communication	NOUN
issue-2068	159	12	channel	channel	NOUN
issue-2068	159	13	to	to	PART
issue-2068	159	14	achieve	achieve	VERB
issue-2068	159	15	various	various	ADJ
issue-2068	159	16	marketing	marketing	NOUN
issue-2068	159	17	objectives	objective	NOUN
issue-2068	159	18	,	,	PUNCT
issue-2068	159	19	including	include	VERB
issue-2068	159	20	permission	permission	NOUN
issue-2068	159	21	marketing	marketing	NOUN
issue-2068	159	22	activities	activity	NOUN
issue-2068	159	23	.	.	PUNCT
issue-2068	160	1	another	another	DET
issue-2068	160	2	online	online	ADJ
issue-2068	160	3	channel	channel	NOUN
issue-2068	160	4	available	available	ADJ
issue-2068	160	5	to	to	ADP
issue-2068	160	6	marketers	marketer	NOUN
issue-2068	160	7	is	be	AUX
issue-2068	160	8	search	search	NOUN
issue-2068	160	9	engines	engine	NOUN
issue-2068	160	10	.	.	PUNCT
issue-2068	161	1	the	the	DET
issue-2068	161	2	process	process	NOUN
issue-2068	161	3	by	by	ADP
issue-2068	161	4	which	which	PRON
issue-2068	161	5	a	a	DET
issue-2068	161	6	consumer	consumer	NOUN
issue-2068	161	7	searches	search	NOUN
issue-2068	161	8	for	for	ADP
issue-2068	161	9	a	a	DET
issue-2068	161	10	product	product	NOUN
issue-2068	161	11	or	or	CCONJ
issue-2068	161	12	service	service	NOUN
issue-2068	161	13	is	be	AUX
issue-2068	161	14	essentially	essentially	ADV
issue-2068	161	15	based	base	VERB
issue-2068	161	16	on	on	ADP
issue-2068	161	17	giving	give	VERB
issue-2068	161	18	permission	permission	NOUN
issue-2068	161	19	.	.	PUNCT
issue-2068	162	1	looking	look	VERB
issue-2068	162	2	at	at	ADP
issue-2068	162	3	the	the	DET
issue-2068	162	4	stages	stage	NOUN
issue-2068	162	5	of	of	ADP
issue-2068	162	6	the	the	DET
issue-2068	162	7	decision	decision	NOUN
issue-2068	162	8	-	-	PUNCT
issue-2068	162	9	making	make	VERB
issue-2068	162	10	process	process	NOUN
issue-2068	162	11	,	,	PUNCT
issue-2068	162	12	a	a	DET
issue-2068	162	13	customer	customer	NOUN
issue-2068	162	14	is	be	AUX
issue-2068	162	15	looking	look	VERB
issue-2068	162	16	for	for	ADP
issue-2068	162	17	information	information	NOUN
issue-2068	162	18	about	about	ADP
issue-2068	162	19	a	a	DET
issue-2068	162	20	product	product	NOUN
issue-2068	162	21	and	and	CCONJ
issue-2068	162	22	evaluating	evaluate	VERB
issue-2068	162	23	alternatives	alternative	NOUN
issue-2068	162	24	.	.	PUNCT
issue-2068	163	1	therefore	therefore	ADV
issue-2068	163	2	,	,	PUNCT
issue-2068	163	3	this	this	PRON
issue-2068	163	4	is	be	AUX
issue-2068	163	5	a	a	DET
issue-2068	163	6	favourable	favourable	ADJ
issue-2068	163	7	condition	condition	NOUN
issue-2068	163	8	for	for	SCONJ
issue-2068	163	9	a	a	DET
issue-2068	163	10	company	company	NOUN
issue-2068	163	11	to	to	PART
issue-2068	163	12	offer	offer	VERB
issue-2068	163	13	the	the	DET
issue-2068	163	14	desired	desire	VERB
issue-2068	163	15	product	product	NOUN
issue-2068	163	16	or	or	CCONJ
issue-2068	163	17	service	service	NOUN
issue-2068	163	18	based	base	VERB
issue-2068	163	19	on	on	ADP
issue-2068	163	20	permission	permission	NOUN
issue-2068	163	21	marketing	marketing	NOUN
issue-2068	163	22	principles	principle	NOUN
issue-2068	163	23	.	.	PUNCT
issue-2068	164	1	however	however	ADV
issue-2068	164	2	,	,	PUNCT
issue-2068	164	3	due	due	ADP
issue-2068	164	4	to	to	ADP
issue-2068	164	5	the	the	DET
issue-2068	164	6	fierce	fierce	ADJ
issue-2068	164	7	competition	competition	NOUN
issue-2068	164	8	for	for	ADP
issue-2068	164	9	high	high	ADJ
issue-2068	164	10	positions	position	NOUN
issue-2068	164	11	in	in	ADP
issue-2068	164	12	the	the	DET
issue-2068	164	13	serps	serps	NOUN
issue-2068	164	14	(	(	PUNCT
issue-2068	164	15	search	search	NOUN
issue-2068	164	16	engine	engine	NOUN
issue-2068	164	17	results	result	NOUN
issue-2068	164	18	page	page	NOUN
issue-2068	164	19	)	)	PUNCT
issue-2068	164	20	,	,	PUNCT
issue-2068	164	21	companies	company	NOUN
issue-2068	164	22	need	need	VERB
issue-2068	164	23	to	to	PART
issue-2068	164	24	meet	meet	VERB
issue-2068	164	25	customer	customer	NOUN
issue-2068	164	26	expectations	expectation	NOUN
issue-2068	164	27	.	.	PUNCT
issue-2068	165	1	in	in	ADP
issue-2068	165	2	fact	fact	NOUN
issue-2068	165	3	,	,	PUNCT
issue-2068	165	4	they	they	PRON
issue-2068	165	5	often	often	ADV
issue-2068	165	6	need	need	VERB
issue-2068	165	7	to	to	PART
issue-2068	165	8	exceed	exceed	VERB
issue-2068	165	9	expectations	expectation	NOUN
issue-2068	165	10	in	in	ADP
issue-2068	165	11	order	order	NOUN
issue-2068	165	12	to	to	PART
issue-2068	165	13	retain	retain	VERB
issue-2068	165	14	a	a	DET
issue-2068	165	15	customer	customer	NOUN
issue-2068	165	16	.	.	PUNCT
issue-2068	166	1	however	however	ADV
issue-2068	166	2	,	,	PUNCT
issue-2068	166	3	in	in	ADP
issue-2068	166	4	addition	addition	NOUN
issue-2068	166	5	to	to	ADP
issue-2068	166	6	valuable	valuable	ADJ
issue-2068	166	7	offers	offer	NOUN
issue-2068	166	8	and	and	CCONJ
issue-2068	166	9	products	product	NOUN
issue-2068	166	10	,	,	PUNCT
issue-2068	166	11	a	a	DET
issue-2068	166	12	website	website	NOUN
issue-2068	166	13	should	should	AUX
issue-2068	166	14	be	be	AUX
issue-2068	166	15	optimised	optimise	VERB
issue-2068	166	16	for	for	ADP
issue-2068	166	17	search	search	NOUN
issue-2068	166	18	engines	engine	NOUN
issue-2068	166	19	.	.	PUNCT
issue-2068	167	1	scientific	scientific	ADJ
issue-2068	167	2	algorithms	algorithm	NOUN
issue-2068	167	3	developed	develop	VERB
issue-2068	167	4	through	through	ADP
issue-2068	167	5	the	the	DET
issue-2068	167	6	computer	computer	NOUN
issue-2068	167	7	programming	programming	NOUN
issue-2068	167	8	language	language	NOUN
issue-2068	167	9	tend	tend	VERB
issue-2068	167	10	to	to	PART
issue-2068	167	11	rank	rank	VERB
issue-2068	167	12	searches	search	NOUN
issue-2068	167	13	according	accord	VERB
issue-2068	167	14	to	to	ADP
issue-2068	167	15	highly	highly	ADV
issue-2068	167	16	related	relate	VERB
issue-2068	167	17	web	web	NOUN
issue-2068	167	18	pages	page	NOUN
issue-2068	167	19	(	(	PUNCT
issue-2068	167	20	nyagadza	nyagadza	PROPN
issue-2068	167	21	,	,	PUNCT
issue-2068	167	22	2020	2020	NUM
issue-2068	167	23	)	)	PUNCT
issue-2068	167	24	.	.	PUNCT
issue-2068	168	1	therefore	therefore	ADV
issue-2068	168	2	,	,	PUNCT
issue-2068	168	3	companies	company	NOUN
issue-2068	168	4	need	need	VERB
issue-2068	168	5	sophisticated	sophisticated	ADJ
issue-2068	168	6	seo	seo	NOUN
issue-2068	168	7	knowledge	knowledge	NOUN
issue-2068	168	8	and	and	CCONJ
issue-2068	168	9	policies	policy	NOUN
issue-2068	168	10	to	to	PART
issue-2068	168	11	attract	attract	VERB
issue-2068	168	12	customers	customer	NOUN
issue-2068	168	13	through	through	ADP
issue-2068	168	14	search	search	NOUN
issue-2068	168	15	engines	engine	NOUN
issue-2068	168	16	,	,	PUNCT
issue-2068	168	17	as	as	SCONJ
issue-2068	168	18	the	the	DET
issue-2068	168	19	nature	nature	NOUN
issue-2068	168	20	of	of	ADP
issue-2068	168	21	the	the	DET
issue-2068	168	22	search	search	NOUN
issue-2068	168	23	process	process	NOUN
issue-2068	168	24	is	be	AUX
issue-2068	168	25	highly	highly	ADV
issue-2068	168	26	permission	permission	NOUN
issue-2068	168	27	-	-	PUNCT
issue-2068	168	28	based	base	VERB
issue-2068	168	29	.	.	PUNCT
issue-2068	169	1	one	one	NUM
issue-2068	169	2	of	of	ADP
issue-2068	169	3	the	the	DET
issue-2068	169	4	most	most	ADV
issue-2068	169	5	important	important	ADJ
issue-2068	169	6	aspects	aspect	NOUN
issue-2068	169	7	of	of	ADP
issue-2068	169	8	permission	permission	NOUN
issue-2068	169	9	-	-	PUNCT
issue-2068	169	10	based	base	VERB
issue-2068	169	11	baltic	baltic	ADJ
issue-2068	169	12	journal	journal	NOUN
issue-2068	169	13	of	of	ADP
issue-2068	169	14	economic	economic	ADJ
issue-2068	169	15	studies	study	NOUN
issue-2068	169	16	12	12	NUM
issue-2068	169	17	vol	vol	NOUN
issue-2068	169	18	.	.	PROPN
issue-2068	170	1	9	9	NUM
issue-2068	170	2	no	no	NOUN
issue-2068	170	3	.	.	NOUN
issue-2068	170	4	2	2	NUM
issue-2068	170	5	,	,	PUNCT
issue-2068	170	6	2023	2023	NUM
issue-2068	170	7	communication	communication	NOUN
issue-2068	170	8	through	through	ADP
issue-2068	170	9	websites	website	NOUN
issue-2068	170	10	is	be	AUX
issue-2068	170	11	a	a	DET
issue-2068	170	12	clear	clear	ADJ
issue-2068	170	13	and	and	CCONJ
issue-2068	170	14	transparent	transparent	ADJ
issue-2068	170	15	cookie	cookie	NOUN
issue-2068	170	16	policy	policy	NOUN
issue-2068	170	17	.	.	PUNCT
issue-2068	171	1	cookies	cookie	NOUN
issue-2068	171	2	can	can	AUX
issue-2068	171	3	be	be	AUX
issue-2068	171	4	used	use	VERB
issue-2068	171	5	to	to	PART
issue-2068	171	6	find	find	VERB
issue-2068	171	7	information	information	NOUN
issue-2068	171	8	files	file	NOUN
issue-2068	171	9	with	with	ADP
issue-2068	171	10	server	server	NOUN
issue-2068	171	11	logs	log	NOUN
issue-2068	171	12	,	,	PUNCT
issue-2068	171	13	tags	tag	NOUN
issue-2068	171	14	or	or	CCONJ
issue-2068	171	15	navigation	navigation	NOUN
issue-2068	171	16	bars	bar	NOUN
issue-2068	171	17	.	.	PUNCT
issue-2068	172	1	this	this	DET
issue-2068	172	2	data	datum	NOUN
issue-2068	172	3	can	can	AUX
issue-2068	172	4	be	be	AUX
issue-2068	172	5	used	use	VERB
issue-2068	172	6	to	to	PART
issue-2068	172	7	segment	segment	VERB
issue-2068	172	8	audiences	audience	NOUN
issue-2068	172	9	(	(	PUNCT
issue-2068	172	10	saura	saura	PROPN
issue-2068	172	11	et	et	PROPN
issue-2068	172	12	al	al	PROPN
issue-2068	172	13	.	.	PROPN
issue-2068	172	14	,	,	PUNCT
issue-2068	172	15	2017	2017	NUM
issue-2068	172	16	)	)	PUNCT
issue-2068	172	17	.	.	PUNCT
issue-2068	173	1	companies	company	NOUN
issue-2068	173	2	must	must	AUX
issue-2068	173	3	obtain	obtain	VERB
issue-2068	173	4	consent	consent	NOUN
issue-2068	173	5	from	from	ADP
issue-2068	173	6	website	website	NOUN
issue-2068	173	7	users	user	NOUN
issue-2068	173	8	to	to	PART
issue-2068	173	9	use	use	VERB
issue-2068	173	10	cookies	cookie	NOUN
issue-2068	173	11	for	for	ADP
issue-2068	173	12	marketing	marketing	NOUN
issue-2068	173	13	and	and	CCONJ
issue-2068	173	14	analytical	analytical	ADJ
issue-2068	173	15	purposes	purpose	NOUN
issue-2068	173	16	.	.	PUNCT
issue-2068	174	1	the	the	DET
issue-2068	174	2	use	use	NOUN
issue-2068	174	3	of	of	ADP
issue-2068	174	4	email	email	NOUN
issue-2068	174	5	is	be	AUX
issue-2068	174	6	one	one	NUM
issue-2068	174	7	of	of	ADP
issue-2068	174	8	the	the	DET
issue-2068	174	9	ways	way	NOUN
issue-2068	174	10	to	to	PART
issue-2068	174	11	conduct	conduct	VERB
issue-2068	174	12	direct	direct	ADJ
issue-2068	174	13	marketing	marketing	NOUN
issue-2068	174	14	campaigns	campaign	NOUN
issue-2068	174	15	.	.	PUNCT
issue-2068	175	1	the	the	DET
issue-2068	175	2	first	first	ADJ
issue-2068	175	3	stage	stage	NOUN
issue-2068	175	4	of	of	ADP
issue-2068	175	5	conducting	conduct	VERB
issue-2068	175	6	an	an	DET
issue-2068	175	7	e	e	NOUN
issue-2068	175	8	-	-	NOUN
issue-2068	175	9	mail	mail	NOUN
issue-2068	175	10	marketing	marketing	NOUN
issue-2068	175	11	campaign	campaign	NOUN
issue-2068	175	12	involves	involve	VERB
issue-2068	175	13	getting	get	VERB
issue-2068	175	14	potential	potential	ADJ
issue-2068	175	15	customers	customer	NOUN
issue-2068	175	16	to	to	PART
issue-2068	175	17	leave	leave	VERB
issue-2068	175	18	their	their	PRON
issue-2068	175	19	e	e	NOUN
issue-2068	175	20	-	-	NOUN
issue-2068	175	21	mail	mail	NOUN
issue-2068	175	22	addresses	address	NOUN
issue-2068	175	23	through	through	ADP
issue-2068	175	24	which	which	PRON
issue-2068	175	25	communication	communication	NOUN
issue-2068	175	26	with	with	ADP
issue-2068	175	27	them	they	PRON
issue-2068	175	28	can	can	AUX
issue-2068	175	29	be	be	AUX
issue-2068	175	30	achieved	achieve	VERB
issue-2068	175	31	(	(	PUNCT
issue-2068	175	32	grubor	grubor	NOUN
issue-2068	175	33	et	et	PROPN
issue-2068	175	34	al	al	PROPN
issue-2068	175	35	.	.	PROPN
issue-2068	175	36	,	,	PUNCT
issue-2068	175	37	2018	2018	NUM
issue-2068	175	38	,	,	PUNCT
issue-2068	175	39	p.	p.	NOUN
issue-2068	175	40	28	28	NUM
issue-2068	175	41	)	)	PUNCT
issue-2068	175	42	.	.	PUNCT
issue-2068	176	1	permission	permission	NOUN
issue-2068	176	2	marketing	marketing	NOUN
issue-2068	176	3	principles	principle	NOUN
issue-2068	176	4	dictate	dictate	VERB
issue-2068	176	5	that	that	SCONJ
issue-2068	176	6	email	email	NOUN
issue-2068	176	7	addresses	address	NOUN
issue-2068	176	8	should	should	AUX
issue-2068	176	9	only	only	ADV
issue-2068	176	10	be	be	AUX
issue-2068	176	11	collected	collect	VERB
issue-2068	176	12	with	with	ADP
issue-2068	176	13	the	the	DET
issue-2068	176	14	consumer	consumer	NOUN
issue-2068	176	15	's	's	PART
issue-2068	176	16	consent	consent	NOUN
issue-2068	176	17	.	.	PUNCT
issue-2068	177	1	otherwise	otherwise	ADV
issue-2068	177	2	,	,	PUNCT
issue-2068	177	3	an	an	DET
issue-2068	177	4	email	email	NOUN
issue-2068	177	5	marketing	marketing	NOUN
issue-2068	177	6	campaign	campaign	NOUN
issue-2068	177	7	can	can	AUX
issue-2068	177	8	damage	damage	VERB
issue-2068	177	9	a	a	DET
issue-2068	177	10	brand	brand	NOUN
issue-2068	177	11	's	's	PART
issue-2068	177	12	reputation	reputation	NOUN
issue-2068	177	13	,	,	PUNCT
issue-2068	177	14	as	as	SCONJ
issue-2068	177	15	unsolicited	unsolicited	ADJ
issue-2068	177	16	email	email	NOUN
issue-2068	177	17	messages	message	NOUN
issue-2068	177	18	are	be	AUX
issue-2068	177	19	perceived	perceive	VERB
issue-2068	177	20	by	by	ADP
issue-2068	177	21	customers	customer	NOUN
issue-2068	177	22	as	as	ADP
issue-2068	177	23	annoying	annoying	ADJ
issue-2068	177	24	attempts	attempt	NOUN
issue-2068	177	25	to	to	PART
issue-2068	177	26	communicate	communicate	VERB
issue-2068	177	27	.	.	PUNCT
issue-2068	178	1	messages	message	NOUN
issue-2068	178	2	should	should	AUX
issue-2068	178	3	not	not	PART
issue-2068	178	4	only	only	ADV
issue-2068	178	5	be	be	AUX
issue-2068	178	6	permission	permission	NOUN
issue-2068	178	7	-	-	PUNCT
issue-2068	178	8	based	base	VERB
issue-2068	178	9	,	,	PUNCT
issue-2068	178	10	but	but	CCONJ
issue-2068	178	11	also	also	ADV
issue-2068	178	12	contain	contain	VERB
issue-2068	178	13	a	a	DET
issue-2068	178	14	valuable	valuable	ADJ
issue-2068	178	15	offer	offer	NOUN
issue-2068	178	16	to	to	ADP
issue-2068	178	17	the	the	DET
issue-2068	178	18	customer	customer	NOUN
issue-2068	178	19	.	.	PUNCT
issue-2068	179	1	furthermore	furthermore	ADV
issue-2068	179	2	,	,	PUNCT
issue-2068	179	3	in	in	ADP
issue-2068	179	4	the	the	DET
issue-2068	179	5	context	context	NOUN
issue-2068	179	6	of	of	ADP
issue-2068	179	7	permission	permission	NOUN
issue-2068	179	8	-	-	PUNCT
issue-2068	179	9	based	base	VERB
issue-2068	179	10	communication	communication	NOUN
issue-2068	179	11	,	,	PUNCT
issue-2068	179	12	one	one	NUM
issue-2068	179	13	of	of	ADP
issue-2068	179	14	the	the	DET
issue-2068	179	15	essential	essential	ADJ
issue-2068	179	16	elements	element	NOUN
issue-2068	179	17	of	of	ADP
issue-2068	179	18	email	email	NOUN
issue-2068	179	19	marketing	marketing	NOUN
issue-2068	179	20	is	be	AUX
issue-2068	179	21	that	that	SCONJ
issue-2068	179	22	consumers	consumer	NOUN
issue-2068	179	23	are	be	AUX
issue-2068	179	24	given	give	VERB
issue-2068	179	25	the	the	DET
issue-2068	179	26	opportunity	opportunity	NOUN
issue-2068	179	27	to	to	PART
issue-2068	179	28	unsubscribe	unsubscribe	VERB
issue-2068	179	29	from	from	ADP
issue-2068	179	30	receiving	receive	VERB
issue-2068	179	31	email	email	NOUN
issue-2068	179	32	messages	message	NOUN
issue-2068	179	33	.	.	PUNCT
issue-2068	180	1	in	in	ADP
issue-2068	180	2	particular	particular	ADJ
issue-2068	180	3	,	,	PUNCT
issue-2068	180	4	mobile	mobile	ADJ
issue-2068	180	5	devices	device	NOUN
issue-2068	180	6	and	and	CCONJ
issue-2068	180	7	applications	application	NOUN
issue-2068	180	8	offer	offer	VERB
issue-2068	180	9	marketers	marketer	NOUN
issue-2068	180	10	multiple	multiple	ADJ
issue-2068	180	11	opportunities	opportunity	NOUN
issue-2068	180	12	for	for	ADP
issue-2068	180	13	permission	permission	NOUN
issue-2068	180	14	based	base	VERB
issue-2068	180	15	communication	communication	NOUN
issue-2068	180	16	.	.	PUNCT
issue-2068	181	1	each	each	DET
issue-2068	181	2	mobile	mobile	ADJ
issue-2068	181	3	device	device	NOUN
issue-2068	181	4	is	be	AUX
issue-2068	181	5	associated	associate	VERB
issue-2068	181	6	with	with	ADP
issue-2068	181	7	an	an	DET
issue-2068	181	8	individual	individual	ADJ
issue-2068	181	9	user	user	NOUN
issue-2068	181	10	with	with	ADP
issue-2068	181	11	a	a	DET
issue-2068	181	12	high	high	ADJ
issue-2068	181	13	degree	degree	NOUN
issue-2068	181	14	of	of	ADP
issue-2068	181	15	precision	precision	NOUN
issue-2068	181	16	.	.	PUNCT
issue-2068	182	1	this	this	PRON
issue-2068	182	2	allows	allow	VERB
issue-2068	182	3	for	for	ADP
issue-2068	182	4	personalised	personalised	ADJ
issue-2068	182	5	communication	communication	NOUN
issue-2068	182	6	with	with	ADP
issue-2068	182	7	individual	individual	ADJ
issue-2068	182	8	consumers	consumer	NOUN
issue-2068	182	9	.	.	PUNCT
issue-2068	183	1	for	for	ADP
issue-2068	183	2	example	example	NOUN
issue-2068	183	3	,	,	PUNCT
issue-2068	183	4	various	various	ADJ
issue-2068	183	5	types	type	NOUN
issue-2068	183	6	of	of	ADP
issue-2068	183	7	promotional	promotional	ADJ
issue-2068	183	8	programmes	programme	NOUN
issue-2068	183	9	can	can	AUX
issue-2068	183	10	be	be	AUX
issue-2068	183	11	integrated	integrate	VERB
issue-2068	183	12	into	into	ADP
issue-2068	183	13	a	a	DET
issue-2068	183	14	mobile	mobile	ADJ
issue-2068	183	15	application	application	NOUN
issue-2068	183	16	.	.	PUNCT
issue-2068	184	1	this	this	DET
issue-2068	184	2	online	online	ADJ
issue-2068	184	3	channel	channel	NOUN
issue-2068	184	4	allows	allow	VERB
issue-2068	184	5	marketers	marketer	NOUN
issue-2068	184	6	to	to	PART
issue-2068	184	7	measure	measure	VERB
issue-2068	184	8	customer	customer	NOUN
issue-2068	184	9	satisfaction	satisfaction	NOUN
issue-2068	184	10	.	.	PUNCT
issue-2068	185	1	marketers	marketer	NOUN
issue-2068	185	2	should	should	AUX
issue-2068	185	3	be	be	AUX
issue-2068	185	4	able	able	ADJ
issue-2068	185	5	to	to	PART
issue-2068	185	6	increase	increase	VERB
issue-2068	185	7	customer	customer	NOUN
issue-2068	185	8	perceived	perceive	VERB
issue-2068	185	9	value	value	NOUN
issue-2068	185	10	,	,	PUNCT
issue-2068	185	11	as	as	SCONJ
issue-2068	185	12	it	it	PRON
issue-2068	185	13	has	have	VERB
issue-2068	185	14	a	a	DET
issue-2068	185	15	significant	significant	ADJ
issue-2068	185	16	impact	impact	NOUN
issue-2068	185	17	on	on	ADP
issue-2068	185	18	customer	customer	NOUN
issue-2068	185	19	satisfaction	satisfaction	NOUN
issue-2068	185	20	in	in	ADP
issue-2068	185	21	the	the	DET
issue-2068	185	22	case	case	NOUN
issue-2068	185	23	of	of	ADP
issue-2068	185	24	mobile	mobile	ADJ
issue-2068	185	25	applications	application	NOUN
issue-2068	185	26	(	(	PUNCT
issue-2068	185	27	dovaliene	dovaliene	X
issue-2068	185	28	et	et	PROPN
issue-2068	185	29	al	al	PROPN
issue-2068	185	30	.	.	PROPN
issue-2068	185	31	,	,	PUNCT
issue-2068	185	32	2015	2015	NUM
issue-2068	185	33	,	,	PUNCT
issue-2068	185	34	p.	p.	NOUN
issue-2068	185	35	663	663	NUM
issue-2068	185	36	)	)	PUNCT
issue-2068	185	37	,	,	PUNCT
issue-2068	185	38	as	as	SCONJ
issue-2068	185	39	mobile	mobile	ADJ
issue-2068	185	40	devices	device	NOUN
issue-2068	185	41	generate	generate	VERB
issue-2068	185	42	a	a	DET
issue-2068	185	43	large	large	ADJ
issue-2068	185	44	amount	amount	NOUN
issue-2068	185	45	of	of	ADP
issue-2068	185	46	data	datum	NOUN
issue-2068	185	47	on	on	ADP
issue-2068	185	48	consumer	consumer	NOUN
issue-2068	185	49	behaviour	behaviour	NOUN
issue-2068	185	50	.	.	PUNCT
issue-2068	186	1	the	the	DET
issue-2068	186	2	specificity	specificity	NOUN
issue-2068	186	3	of	of	ADP
issue-2068	186	4	consumer	consumer	NOUN
issue-2068	186	5	behaviour	behaviour	NOUN
issue-2068	186	6	is	be	AUX
issue-2068	186	7	one	one	NUM
issue-2068	186	8	of	of	ADP
issue-2068	186	9	the	the	DET
issue-2068	186	10	key	key	ADJ
issue-2068	186	11	issues	issue	NOUN
issue-2068	186	12	in	in	ADP
issue-2068	186	13	permission	permission	NOUN
issue-2068	186	14	marketing	marketing	NOUN
issue-2068	186	15	communication	communication	NOUN
issue-2068	186	16	strategies	strategy	NOUN
issue-2068	186	17	.	.	PUNCT
issue-2068	187	1	3.2	3.2	NUM
issue-2068	187	2	.	.	PUNCT
issue-2068	188	1	consumer	consumer	NOUN
issue-2068	188	2	behaviour	behaviour	NOUN
issue-2068	188	3	influenced	influence	VERB
issue-2068	188	4	by	by	ADP
issue-2068	188	5	permission	permission	NOUN
issue-2068	188	6	marketing	marketing	NOUN
issue-2068	188	7	solutions	solution	NOUN
issue-2068	188	8	when	when	SCONJ
issue-2068	188	9	a	a	DET
issue-2068	188	10	company	company	NOUN
issue-2068	188	11	implements	implement	VERB
issue-2068	188	12	a	a	DET
issue-2068	188	13	permission	permission	NOUN
issue-2068	188	14	marketing	marketing	NOUN
issue-2068	188	15	policy	policy	NOUN
issue-2068	188	16	,	,	PUNCT
issue-2068	188	17	it	it	PRON
issue-2068	188	18	becomes	become	VERB
issue-2068	188	19	an	an	DET
issue-2068	188	20	important	important	ADJ
issue-2068	188	21	part	part	NOUN
issue-2068	188	22	of	of	ADP
issue-2068	188	23	the	the	DET
issue-2068	188	24	brand	brand	NOUN
issue-2068	188	25	experience	experience	NOUN
issue-2068	188	26	.	.	PUNCT
issue-2068	189	1	ultimately	ultimately	ADV
issue-2068	189	2	,	,	PUNCT
issue-2068	189	3	it	it	PRON
issue-2068	189	4	becomes	become	VERB
issue-2068	189	5	a	a	DET
issue-2068	189	6	critical	critical	ADJ
issue-2068	189	7	factor	factor	NOUN
issue-2068	189	8	in	in	ADP
issue-2068	189	9	the	the	DET
issue-2068	189	10	formation	formation	NOUN
issue-2068	189	11	of	of	ADP
issue-2068	189	12	consumer	consumer	NOUN
issue-2068	189	13	impressions	impression	NOUN
issue-2068	189	14	,	,	PUNCT
issue-2068	189	15	perceptions	perception	NOUN
issue-2068	189	16	and	and	CCONJ
issue-2068	189	17	overall	overall	ADJ
issue-2068	189	18	behaviour	behaviour	NOUN
issue-2068	189	19	.	.	PUNCT
issue-2068	190	1	brand	brand	NOUN
issue-2068	190	2	experience	experience	NOUN
issue-2068	190	3	is	be	AUX
issue-2068	190	4	essential	essential	ADJ
issue-2068	190	5	in	in	ADP
issue-2068	190	6	the	the	DET
issue-2068	190	7	eyes	eye	NOUN
issue-2068	190	8	of	of	ADP
issue-2068	190	9	the	the	DET
issue-2068	190	10	consumer	consumer	NOUN
issue-2068	190	11	to	to	PART
issue-2068	190	12	enable	enable	VERB
issue-2068	190	13	him	he	PRON
issue-2068	190	14	or	or	CCONJ
issue-2068	190	15	her	she	PRON
issue-2068	190	16	to	to	PART
issue-2068	190	17	differentiate	differentiate	VERB
issue-2068	190	18	between	between	ADP
issue-2068	190	19	products	product	NOUN
issue-2068	190	20	(	(	PUNCT
issue-2068	190	21	urdea	urdea	NOUN
issue-2068	190	22	et	et	PROPN
issue-2068	190	23	al	al	PROPN
issue-2068	190	24	.	.	PROPN
issue-2068	190	25	,	,	PUNCT
issue-2068	190	26	2021	2021	NUM
issue-2068	190	27	)	)	PUNCT
issue-2068	190	28	.	.	PUNCT
issue-2068	191	1	the	the	DET
issue-2068	191	2	permissionbased	permissionbase	VERB
issue-2068	191	3	relationship	relationship	NOUN
issue-2068	191	4	between	between	ADP
issue-2068	191	5	a	a	DET
issue-2068	191	6	company	company	NOUN
issue-2068	191	7	and	and	CCONJ
issue-2068	191	8	a	a	DET
issue-2068	191	9	consumer	consumer	NOUN
issue-2068	191	10	can	can	AUX
issue-2068	191	11	become	become	VERB
issue-2068	191	12	one	one	NUM
issue-2068	191	13	of	of	ADP
issue-2068	191	14	its	its	PRON
issue-2068	191	15	most	most	ADV
issue-2068	191	16	valuable	valuable	ADJ
issue-2068	191	17	assets	asset	NOUN
issue-2068	191	18	.	.	PUNCT
issue-2068	192	1	seth	seth	PROPN
issue-2068	192	2	godin	godin	PROPN
issue-2068	192	3	,	,	PUNCT
issue-2068	192	4	in	in	ADP
issue-2068	192	5	his	his	PRON
issue-2068	192	6	book	book	NOUN
issue-2068	192	7	"	"	PUNCT
issue-2068	192	8	purple	purple	ADJ
issue-2068	192	9	cow	cow	NOUN
issue-2068	192	10	:	:	PUNCT
issue-2068	192	11	transform	transform	VERB
issue-2068	192	12	your	your	PRON
issue-2068	192	13	business	business	NOUN
issue-2068	192	14	by	by	ADP
issue-2068	192	15	being	be	AUX
issue-2068	192	16	remarkable	remarkable	ADJ
issue-2068	192	17	"	"	PUNCT
issue-2068	192	18	:	:	PUNCT
issue-2068	192	19	"	"	PUNCT
issue-2068	192	20	build	build	VERB
issue-2068	192	21	and	and	CCONJ
issue-2068	192	22	leverage	leverage	VERB
issue-2068	192	23	a	a	DET
issue-2068	192	24	permission	permission	NOUN
issue-2068	192	25	asset	asset	NOUN
issue-2068	192	26	.	.	PUNCT
issue-2068	193	1	once	once	SCONJ
issue-2068	193	2	you	you	PRON
issue-2068	193	3	have	have	VERB
issue-2068	193	4	the	the	DET
issue-2068	193	5	ability	ability	NOUN
issue-2068	193	6	to	to	PART
issue-2068	193	7	speak	speak	VERB
issue-2068	193	8	directly	directly	ADV
issue-2068	193	9	to	to	ADP
issue-2068	193	10	your	your	PRON
issue-2068	193	11	most	most	ADV
issue-2068	193	12	loyal	loyal	ADJ
issue-2068	193	13	customers	customer	NOUN
issue-2068	193	14	,	,	PUNCT
issue-2068	193	15	it	it	PRON
issue-2068	193	16	becomes	become	VERB
issue-2068	193	17	much	much	ADV
issue-2068	193	18	easier	easy	ADJ
issue-2068	193	19	to	to	PART
issue-2068	193	20	build	build	VERB
issue-2068	193	21	and	and	CCONJ
issue-2068	193	22	sell	sell	VERB
issue-2068	193	23	amazing	amazing	ADJ
issue-2068	193	24	things	thing	NOUN
issue-2068	193	25	.	.	PUNCT
issue-2068	193	26	"	"	PUNCT
issue-2068	194	1	(	(	PUNCT
issue-2068	194	2	godin	godin	NOUN
issue-2068	194	3	,	,	PUNCT
issue-2068	194	4	2002	2002	NUM
issue-2068	194	5	)	)	PUNCT
issue-2068	194	6	this	this	DET
issue-2068	194	7	principle	principle	NOUN
issue-2068	194	8	is	be	AUX
issue-2068	194	9	highly	highly	ADV
issue-2068	194	10	effective	effective	ADJ
issue-2068	194	11	in	in	ADP
issue-2068	194	12	online	online	ADJ
issue-2068	194	13	marketing	marketing	NOUN
issue-2068	194	14	communication	communication	NOUN
issue-2068	194	15	channels	channel	NOUN
issue-2068	194	16	.	.	PUNCT
issue-2068	195	1	consumer	consumer	NOUN
issue-2068	195	2	behaviour	behaviour	NOUN
issue-2068	195	3	is	be	AUX
issue-2068	195	4	strongly	strongly	ADV
issue-2068	195	5	influenced	influence	VERB
issue-2068	195	6	by	by	ADP
issue-2068	195	7	their	their	PRON
issue-2068	195	8	level	level	NOUN
issue-2068	195	9	of	of	ADP
issue-2068	195	10	awareness	awareness	NOUN
issue-2068	195	11	.	.	PUNCT
issue-2068	196	1	most	most	ADJ
issue-2068	196	2	consumers	consumer	NOUN
issue-2068	196	3	are	be	AUX
issue-2068	196	4	aware	aware	ADJ
issue-2068	196	5	of	of	ADP
issue-2068	196	6	companies	company	NOUN
issue-2068	196	7	'	'	PART
issue-2068	196	8	intentions	intention	NOUN
issue-2068	196	9	.	.	PUNCT
issue-2068	197	1	in	in	ADP
issue-2068	197	2	an	an	DET
issue-2068	197	3	interactive	interactive	ADJ
issue-2068	197	4	digital	digital	ADJ
issue-2068	197	5	market	market	NOUN
issue-2068	197	6	environment	environment	NOUN
issue-2068	197	7	,	,	PUNCT
issue-2068	197	8	companies	company	NOUN
issue-2068	197	9	have	have	VERB
issue-2068	197	10	the	the	DET
issue-2068	197	11	ability	ability	NOUN
issue-2068	197	12	to	to	PART
issue-2068	197	13	generate	generate	VERB
issue-2068	197	14	customer	customer	NOUN
issue-2068	197	15	insights	insight	NOUN
issue-2068	197	16	about	about	ADP
issue-2068	197	17	individual	individual	ADJ
issue-2068	197	18	customers	customer	NOUN
issue-2068	197	19	and	and	CCONJ
issue-2068	197	20	use	use	VERB
issue-2068	197	21	these	these	DET
issue-2068	197	22	insights	insight	NOUN
issue-2068	197	23	to	to	PART
issue-2068	197	24	target	target	VERB
issue-2068	197	25	specific	specific	ADJ
issue-2068	197	26	customer	customer	NOUN
issue-2068	197	27	segments	segment	NOUN
issue-2068	197	28	(	(	PUNCT
issue-2068	197	29	varadarajan	varadarajan	ADJ
issue-2068	197	30	,	,	PUNCT
issue-2068	197	31	2020	2020	NUM
issue-2068	197	32	)	)	PUNCT
issue-2068	197	33	.	.	PUNCT
issue-2068	198	1	consumers	consumer	NOUN
issue-2068	198	2	are	be	AUX
issue-2068	198	3	aware	aware	ADJ
issue-2068	198	4	that	that	SCONJ
issue-2068	198	5	the	the	DET
issue-2068	198	6	personal	personal	ADJ
issue-2068	198	7	data	datum	NOUN
issue-2068	198	8	they	they	PRON
issue-2068	198	9	provide	provide	VERB
issue-2068	198	10	to	to	ADP
issue-2068	198	11	companies	company	NOUN
issue-2068	198	12	will	will	AUX
issue-2068	198	13	be	be	AUX
issue-2068	198	14	used	use	VERB
issue-2068	198	15	for	for	ADP
issue-2068	198	16	commercial	commercial	ADJ
issue-2068	198	17	purposes	purpose	NOUN
issue-2068	198	18	.	.	PUNCT
issue-2068	199	1	as	as	ADP
issue-2068	199	2	a	a	DET
issue-2068	199	3	result	result	NOUN
issue-2068	199	4	,	,	PUNCT
issue-2068	199	5	they	they	PRON
issue-2068	199	6	not	not	PART
issue-2068	199	7	only	only	ADV
issue-2068	199	8	give	give	VERB
issue-2068	199	9	permission	permission	NOUN
issue-2068	199	10	,	,	PUNCT
issue-2068	199	11	but	but	CCONJ
issue-2068	199	12	also	also	ADV
issue-2068	199	13	expect	expect	VERB
issue-2068	199	14	to	to	PART
issue-2068	199	15	be	be	AUX
issue-2068	199	16	contacted	contact	VERB
issue-2068	199	17	.	.	PUNCT
issue-2068	200	1	however	however	ADV
issue-2068	200	2	,	,	PUNCT
issue-2068	200	3	these	these	DET
issue-2068	200	4	expectations	expectation	NOUN
issue-2068	200	5	only	only	ADV
issue-2068	200	6	arise	arise	VERB
issue-2068	200	7	if	if	SCONJ
issue-2068	200	8	consumers	consumer	NOUN
issue-2068	200	9	are	be	AUX
issue-2068	200	10	satisfied	satisfied	ADJ
issue-2068	200	11	with	with	ADP
issue-2068	200	12	previous	previous	ADJ
issue-2068	200	13	interactions	interaction	NOUN
issue-2068	200	14	with	with	ADP
issue-2068	200	15	companies	company	NOUN
issue-2068	200	16	.	.	PUNCT
issue-2068	201	1	as	as	ADP
issue-2068	201	2	a	a	DET
issue-2068	201	3	result	result	NOUN
issue-2068	201	4	,	,	PUNCT
issue-2068	201	5	permission	permission	NOUN
issue-2068	201	6	marketing	marketing	NOUN
issue-2068	201	7	communications	communication	NOUN
issue-2068	201	8	can	can	AUX
issue-2068	201	9	have	have	VERB
issue-2068	201	10	a	a	DET
issue-2068	201	11	psychological	psychological	ADJ
issue-2068	201	12	impact	impact	NOUN
issue-2068	201	13	on	on	ADP
issue-2068	201	14	consumers	consumer	NOUN
issue-2068	201	15	.	.	PUNCT
issue-2068	202	1	in	in	ADP
issue-2068	202	2	general	general	ADJ
issue-2068	202	3	,	,	PUNCT
issue-2068	202	4	psychological	psychological	ADJ
issue-2068	202	5	factors	factor	NOUN
issue-2068	202	6	have	have	VERB
issue-2068	202	7	a	a	DET
issue-2068	202	8	huge	huge	ADJ
issue-2068	202	9	impact	impact	NOUN
issue-2068	202	10	on	on	ADP
issue-2068	202	11	consumer	consumer	NOUN
issue-2068	202	12	behaviour	behaviour	NOUN
issue-2068	202	13	.	.	PUNCT
issue-2068	203	1	when	when	SCONJ
issue-2068	203	2	consumers	consumer	NOUN
issue-2068	203	3	agree	agree	VERB
issue-2068	203	4	to	to	PART
issue-2068	203	5	give	give	VERB
issue-2068	203	6	companies	company	NOUN
issue-2068	203	7	permission	permission	NOUN
issue-2068	203	8	to	to	PART
issue-2068	203	9	communicate	communicate	VERB
issue-2068	203	10	,	,	PUNCT
issue-2068	203	11	they	they	PRON
issue-2068	203	12	expect	expect	VERB
issue-2068	203	13	to	to	PART
issue-2068	203	14	achieve	achieve	VERB
issue-2068	203	15	certain	certain	ADJ
issue-2068	203	16	goals	goal	NOUN
issue-2068	203	17	.	.	PUNCT
issue-2068	204	1	these	these	DET
issue-2068	204	2	goals	goal	NOUN
issue-2068	204	3	are	be	AUX
issue-2068	204	4	formed	form	VERB
issue-2068	204	5	on	on	ADP
issue-2068	204	6	the	the	DET
issue-2068	204	7	basis	basis	NOUN
issue-2068	204	8	of	of	ADP
issue-2068	204	9	impressions	impression	NOUN
issue-2068	204	10	,	,	PUNCT
issue-2068	204	11	emotions	emotion	NOUN
issue-2068	204	12	and	and	CCONJ
issue-2068	204	13	experiences	experience	NOUN
issue-2068	204	14	.	.	PUNCT
issue-2068	205	1	this	this	PRON
issue-2068	205	2	is	be	AUX
issue-2068	205	3	a	a	DET
issue-2068	205	4	form	form	NOUN
issue-2068	205	5	of	of	ADP
issue-2068	205	6	engagement	engagement	NOUN
issue-2068	205	7	that	that	PRON
issue-2068	205	8	is	be	AUX
issue-2068	205	9	a	a	DET
issue-2068	205	10	multi	multi	ADJ
issue-2068	205	11	-	-	ADJ
issue-2068	205	12	level	level	ADJ
issue-2068	205	13	,	,	PUNCT
issue-2068	205	14	multi	multi	ADJ
issue-2068	205	15	-	-	ADJ
issue-2068	205	16	dimensional	dimensional	ADJ
issue-2068	205	17	construct	construct	NOUN
issue-2068	205	18	that	that	PRON
issue-2068	205	19	arises	arise	VERB
issue-2068	205	20	from	from	ADP
issue-2068	205	21	thoughts	thought	NOUN
issue-2068	205	22	and	and	CCONJ
issue-2068	205	23	feelings	feeling	NOUN
issue-2068	205	24	about	about	ADP
issue-2068	205	25	one	one	NUM
issue-2068	205	26	or	or	CCONJ
issue-2068	205	27	more	more	ADV
issue-2068	205	28	rich	rich	ADJ
issue-2068	205	29	experiences	experience	NOUN
issue-2068	205	30	involved	involve	VERB
issue-2068	205	31	in	in	ADP
issue-2068	205	32	achieving	achieve	VERB
issue-2068	205	33	a	a	DET
issue-2068	205	34	personal	personal	ADJ
issue-2068	205	35	goal	goal	NOUN
issue-2068	205	36	(	(	PUNCT
issue-2068	205	37	calder	calder	PROPN
issue-2068	205	38	et	et	PROPN
issue-2068	205	39	al	al	PROPN
issue-2068	205	40	.	.	PROPN
issue-2068	205	41	,	,	PUNCT
issue-2068	205	42	2015	2015	NUM
issue-2068	205	43	)	)	PUNCT
issue-2068	205	44	.	.	PUNCT
issue-2068	206	1	these	these	DET
issue-2068	206	2	impressions	impression	NOUN
issue-2068	206	3	,	,	PUNCT
issue-2068	206	4	emotions	emotion	NOUN
issue-2068	206	5	,	,	PUNCT
issue-2068	206	6	thoughts	thought	NOUN
issue-2068	206	7	and	and	CCONJ
issue-2068	206	8	feelings	feeling	NOUN
issue-2068	206	9	can	can	AUX
issue-2068	206	10	change	change	VERB
issue-2068	206	11	over	over	ADP
issue-2068	206	12	time	time	NOUN
issue-2068	206	13	.	.	PUNCT
issue-2068	207	1	positive	positive	ADJ
issue-2068	207	2	experiences	experience	NOUN
issue-2068	207	3	are	be	AUX
issue-2068	207	4	conducive	conducive	ADJ
issue-2068	207	5	to	to	ADP
issue-2068	207	6	increasing	increase	VERB
issue-2068	207	7	consumer	consumer	NOUN
issue-2068	207	8	loyalty	loyalty	NOUN
issue-2068	207	9	to	to	ADP
issue-2068	207	10	brands	brand	NOUN
issue-2068	207	11	.	.	PUNCT
issue-2068	208	1	another	another	DET
issue-2068	208	2	important	important	ADJ
issue-2068	208	3	psychological	psychological	ADJ
issue-2068	208	4	factor	factor	NOUN
issue-2068	208	5	that	that	PRON
issue-2068	208	6	plays	play	VERB
issue-2068	208	7	a	a	DET
issue-2068	208	8	crucial	crucial	ADJ
issue-2068	208	9	role	role	NOUN
issue-2068	208	10	in	in	ADP
issue-2068	208	11	consumer	consumer	NOUN
issue-2068	208	12	behaviour	behaviour	NOUN
issue-2068	208	13	is	be	AUX
issue-2068	208	14	the	the	DET
issue-2068	208	15	issue	issue	NOUN
issue-2068	208	16	of	of	ADP
issue-2068	208	17	self	self	NOUN
issue-2068	208	18	-	-	PUNCT
issue-2068	208	19	esteem	esteem	NOUN
issue-2068	208	20	.	.	PUNCT
issue-2068	209	1	today	today	NOUN
issue-2068	209	2	's	's	PART
issue-2068	209	3	consumers	consumer	NOUN
issue-2068	209	4	are	be	AUX
issue-2068	209	5	often	often	ADV
issue-2068	209	6	very	very	ADV
issue-2068	209	7	aware	aware	ADJ
issue-2068	209	8	of	of	ADP
issue-2068	209	9	the	the	DET
issue-2068	209	10	commercial	commercial	ADJ
issue-2068	209	11	intentions	intention	NOUN
issue-2068	209	12	of	of	ADP
issue-2068	209	13	companies	company	NOUN
issue-2068	209	14	and	and	CCONJ
issue-2068	209	15	marketing	marketing	NOUN
issue-2068	209	16	is	be	AUX
issue-2068	209	17	perceived	perceive	VERB
issue-2068	209	18	as	as	ADP
issue-2068	209	19	a	a	DET
issue-2068	209	20	manipulative	manipulative	ADJ
issue-2068	209	21	method	method	NOUN
issue-2068	209	22	.	.	PUNCT
issue-2068	210	1	as	as	ADP
issue-2068	210	2	a	a	DET
issue-2068	210	3	result	result	NOUN
issue-2068	210	4	,	,	PUNCT
issue-2068	210	5	many	many	ADJ
issue-2068	210	6	consumers	consumer	NOUN
issue-2068	210	7	have	have	VERB
issue-2068	210	8	trust	trust	NOUN
issue-2068	210	9	issues	issue	NOUN
issue-2068	210	10	,	,	PUNCT
issue-2068	210	11	especially	especially	ADV
issue-2068	210	12	when	when	SCONJ
issue-2068	210	13	it	it	PRON
issue-2068	210	14	comes	come	VERB
issue-2068	210	15	to	to	ADP
issue-2068	210	16	disclosing	disclose	VERB
issue-2068	210	17	personal	personal	ADJ
issue-2068	210	18	information	information	NOUN
issue-2068	210	19	(	(	PUNCT
issue-2068	210	20	dastane	dastane	NOUN
issue-2068	210	21	,	,	PUNCT
issue-2068	210	22	2020	2020	NUM
issue-2068	210	23	,	,	PUNCT
issue-2068	210	24	p.	p.	NOUN
issue-2068	210	25	143	143	NUM
issue-2068	210	26	)	)	PUNCT
issue-2068	210	27	.	.	PUNCT
issue-2068	211	1	to	to	ADP
issue-2068	211	2	some	some	DET
issue-2068	211	3	extent	extent	NOUN
issue-2068	211	4	,	,	PUNCT
issue-2068	211	5	this	this	PRON
issue-2068	211	6	can	can	AUX
issue-2068	211	7	hinder	hinder	VERB
issue-2068	211	8	the	the	DET
issue-2068	211	9	implementation	implementation	NOUN
issue-2068	211	10	of	of	ADP
issue-2068	211	11	marketing	marketing	NOUN
issue-2068	211	12	campaigns	campaign	NOUN
issue-2068	211	13	as	as	SCONJ
issue-2068	211	14	consumers	consumer	NOUN
issue-2068	211	15	try	try	VERB
issue-2068	211	16	to	to	PART
issue-2068	211	17	avoid	avoid	VERB
issue-2068	211	18	being	be	AUX
issue-2068	211	19	manipulated	manipulate	VERB
issue-2068	211	20	.	.	PUNCT
issue-2068	212	1	on	on	ADP
issue-2068	212	2	the	the	DET
issue-2068	212	3	other	other	ADJ
issue-2068	212	4	hand	hand	NOUN
issue-2068	212	5	,	,	PUNCT
issue-2068	212	6	if	if	SCONJ
issue-2068	212	7	a	a	DET
issue-2068	212	8	person	person	NOUN
issue-2068	212	9	feels	feel	VERB
issue-2068	212	10	that	that	SCONJ
issue-2068	212	11	their	their	PRON
issue-2068	212	12	decisions	decision	NOUN
issue-2068	212	13	and	and	CCONJ
issue-2068	212	14	actions	action	NOUN
issue-2068	212	15	are	be	AUX
issue-2068	212	16	based	base	VERB
issue-2068	212	17	on	on	ADP
issue-2068	212	18	independent	independent	ADJ
issue-2068	212	19	will	will	NOUN
issue-2068	212	20	,	,	PUNCT
issue-2068	212	21	their	their	PRON
issue-2068	212	22	self	self	NOUN
issue-2068	212	23	-	-	PUNCT
issue-2068	212	24	esteem	esteem	NOUN
issue-2068	212	25	and	and	CCONJ
issue-2068	212	26	ego	ego	NOUN
issue-2068	212	27	are	be	AUX
issue-2068	212	28	intact	intact	ADJ
issue-2068	212	29	.	.	PUNCT
issue-2068	213	1	one	one	NUM
issue-2068	213	2	of	of	ADP
issue-2068	213	3	the	the	DET
issue-2068	213	4	key	key	ADJ
issue-2068	213	5	requirements	requirement	NOUN
issue-2068	213	6	of	of	ADP
issue-2068	213	7	permission	permission	NOUN
issue-2068	213	8	marketing	marketing	NOUN
issue-2068	213	9	is	be	AUX
issue-2068	213	10	to	to	PART
issue-2068	213	11	convince	convince	VERB
issue-2068	213	12	consumers	consumer	NOUN
issue-2068	213	13	that	that	SCONJ
issue-2068	213	14	their	their	PRON
issue-2068	213	15	decisions	decision	NOUN
issue-2068	213	16	and	and	CCONJ
issue-2068	213	17	actions	action	NOUN
issue-2068	213	18	are	be	AUX
issue-2068	213	19	not	not	PART
issue-2068	213	20	being	be	AUX
issue-2068	213	21	manipulated	manipulate	VERB
issue-2068	213	22	.	.	PUNCT
issue-2068	214	1	permission	permission	NOUN
issue-2068	214	2	marketing	marketing	NOUN
issue-2068	214	3	means	mean	VERB
issue-2068	214	4	that	that	SCONJ
issue-2068	214	5	consumers	consumer	NOUN
issue-2068	214	6	have	have	VERB
issue-2068	214	7	full	full	ADJ
issue-2068	214	8	control	control	NOUN
issue-2068	214	9	over	over	ADP
issue-2068	214	10	their	their	PRON
issue-2068	214	11	data	datum	NOUN
issue-2068	214	12	and	and	CCONJ
issue-2068	214	13	the	the	DET
issue-2068	214	14	level	level	NOUN
issue-2068	214	15	of	of	ADP
issue-2068	214	16	communication	communication	NOUN
issue-2068	214	17	with	with	ADP
issue-2068	214	18	companies	company	NOUN
issue-2068	214	19	.	.	PUNCT
issue-2068	215	1	consumers	consumer	NOUN
issue-2068	215	2	weigh	weigh	VERB
issue-2068	215	3	the	the	DET
issue-2068	215	4	consequences	consequence	NOUN
issue-2068	215	5	of	of	ADP
issue-2068	215	6	disclosing	disclose	VERB
issue-2068	215	7	their	their	PRON
issue-2068	215	8	personal	personal	ADJ
issue-2068	215	9	data	datum	NOUN
issue-2068	215	10	against	against	ADP
issue-2068	215	11	the	the	DET
issue-2068	215	12	value	value	NOUN
issue-2068	215	13	offered	offer	VERB
issue-2068	215	14	by	by	ADP
issue-2068	215	15	the	the	DET
issue-2068	215	16	marketer	marketer	PROPN
issue-2068	215	17	(	(	PUNCT
issue-2068	215	18	martin	martin	PROPN
issue-2068	215	19	and	and	CCONJ
issue-2068	215	20	murphy	murphy	PROPN
issue-2068	215	21	,	,	PUNCT
issue-2068	215	22	2017	2017	NUM
issue-2068	215	23	,	,	PUNCT
issue-2068	215	24	p.	p.	NOUN
issue-2068	215	25	145	145	NUM
issue-2068	215	26	)	)	PUNCT
issue-2068	215	27	.	.	PUNCT
issue-2068	216	1	they	they	PRON
issue-2068	216	2	expect	expect	VERB
issue-2068	216	3	a	a	DET
issue-2068	216	4	worthwhile	worthwhile	ADJ
issue-2068	216	5	reward	reward	NOUN
issue-2068	216	6	in	in	ADP
issue-2068	216	7	exchange	exchange	NOUN
issue-2068	216	8	for	for	ADP
issue-2068	216	9	disclosing	disclose	VERB
issue-2068	216	10	baltic	baltic	ADJ
issue-2068	216	11	journal	journal	NOUN
issue-2068	216	12	of	of	ADP
issue-2068	216	13	economic	economic	ADJ
issue-2068	216	14	studies	study	NOUN
issue-2068	216	15	13	13	NUM
issue-2068	216	16	vol	vol	NOUN
issue-2068	216	17	.	.	PROPN
issue-2068	217	1	9	9	NUM
issue-2068	217	2	no	no	NOUN
issue-2068	217	3	.	.	NOUN
issue-2068	217	4	2	2	NUM
issue-2068	217	5	,	,	PUNCT
issue-2068	217	6	2023	2023	NUM
issue-2068	217	7	their	their	PRON
issue-2068	217	8	personal	personal	ADJ
issue-2068	217	9	information	information	NOUN
issue-2068	217	10	.	.	PUNCT
issue-2068	218	1	it	it	PRON
issue-2068	218	2	is	be	AUX
issue-2068	218	3	paramount	paramount	ADJ
issue-2068	218	4	that	that	SCONJ
issue-2068	218	5	consumers	consumer	NOUN
issue-2068	218	6	are	be	AUX
issue-2068	218	7	reassured	reassure	VERB
issue-2068	218	8	about	about	ADP
issue-2068	218	9	the	the	DET
issue-2068	218	10	security	security	NOUN
issue-2068	218	11	of	of	ADP
issue-2068	218	12	their	their	PRON
issue-2068	218	13	personal	personal	ADJ
issue-2068	218	14	data	datum	NOUN
issue-2068	218	15	.	.	PUNCT
issue-2068	219	1	as	as	ADP
issue-2068	219	2	a	a	DET
issue-2068	219	3	result	result	NOUN
issue-2068	219	4	,	,	PUNCT
issue-2068	219	5	positive	positive	ADJ
issue-2068	219	6	word	word	NOUN
issue-2068	219	7	-	-	PUNCT
issue-2068	219	8	of	of	ADP
issue-2068	219	9	-	-	PUNCT
issue-2068	219	10	mouth	mouth	NOUN
issue-2068	219	11	(	(	PUNCT
issue-2068	219	12	wom	wom	NOUN
issue-2068	219	13	)	)	PUNCT
issue-2068	219	14	can	can	AUX
issue-2068	219	15	occur	occur	VERB
issue-2068	219	16	online	online	ADV
issue-2068	219	17	.	.	PUNCT
issue-2068	220	1	wom	wom	PROPN
issue-2068	220	2	is	be	AUX
issue-2068	220	3	considered	consider	VERB
issue-2068	220	4	to	to	PART
issue-2068	220	5	be	be	AUX
issue-2068	220	6	the	the	DET
issue-2068	220	7	most	most	ADV
issue-2068	220	8	important	important	ADJ
issue-2068	220	9	source	source	NOUN
issue-2068	220	10	of	of	ADP
issue-2068	220	11	information	information	NOUN
issue-2068	220	12	in	in	ADP
issue-2068	220	13	consumers	consumer	NOUN
issue-2068	220	14	'	'	PART
issue-2068	220	15	purchasing	purchasing	NOUN
issue-2068	220	16	decisions	decision	NOUN
issue-2068	220	17	and	and	CCONJ
issue-2068	220	18	intended	intend	VERB
issue-2068	220	19	behaviour	behaviour	NOUN
issue-2068	220	20	(	(	PUNCT
issue-2068	220	21	huete	huete	NOUN
issue-2068	220	22	-	-	PUNCT
issue-2068	220	23	alcocer	alcocer	NOUN
issue-2068	220	24	,	,	PUNCT
issue-2068	220	25	2017	2017	NUM
issue-2068	220	26	)	)	PUNCT
issue-2068	220	27	.	.	PUNCT
issue-2068	221	1	consumers	consumer	NOUN
issue-2068	221	2	are	be	AUX
issue-2068	221	3	often	often	ADV
issue-2068	221	4	inclined	inclined	ADJ
issue-2068	221	5	to	to	PART
issue-2068	221	6	engage	engage	VERB
issue-2068	221	7	in	in	ADP
issue-2068	221	8	conforming	conform	VERB
issue-2068	221	9	behaviour	behaviour	NOUN
issue-2068	221	10	,	,	PUNCT
issue-2068	221	11	especially	especially	ADV
issue-2068	221	12	if	if	SCONJ
issue-2068	221	13	they	they	PRON
issue-2068	221	14	are	be	AUX
issue-2068	221	15	assured	assure	VERB
issue-2068	221	16	that	that	SCONJ
issue-2068	221	17	their	their	PRON
issue-2068	221	18	personal	personal	ADJ
issue-2068	221	19	data	datum	NOUN
issue-2068	221	20	is	be	AUX
issue-2068	221	21	well	well	ADV
issue-2068	221	22	protected	protect	VERB
issue-2068	221	23	.	.	PUNCT
issue-2068	222	1	therefore	therefore	ADV
issue-2068	222	2	,	,	PUNCT
issue-2068	222	3	the	the	DET
issue-2068	222	4	effectiveness	effectiveness	NOUN
issue-2068	222	5	of	of	ADP
issue-2068	222	6	permission	permission	NOUN
issue-2068	222	7	marketing	marketing	NOUN
issue-2068	222	8	is	be	AUX
issue-2068	222	9	highly	highly	ADV
issue-2068	222	10	dependent	dependent	ADJ
issue-2068	222	11	on	on	ADP
issue-2068	222	12	privacy	privacy	NOUN
issue-2068	222	13	policies	policy	NOUN
issue-2068	222	14	and	and	CCONJ
issue-2068	222	15	positive	positive	ADJ
issue-2068	222	16	word	word	NOUN
issue-2068	222	17	-	-	PUNCT
issue-2068	222	18	of	of	ADP
issue-2068	222	19	-	-	PUNCT
issue-2068	222	20	mouth	mouth	NOUN
issue-2068	222	21	across	across	ADP
issue-2068	222	22	different	different	ADJ
issue-2068	222	23	online	online	ADJ
issue-2068	222	24	platforms	platform	NOUN
issue-2068	222	25	.	.	PUNCT
issue-2068	223	1	permission	permission	NOUN
issue-2068	223	2	marketing	marketing	NOUN
issue-2068	223	3	has	have	VERB
issue-2068	223	4	the	the	DET
issue-2068	223	5	potential	potential	NOUN
issue-2068	223	6	to	to	PART
issue-2068	223	7	increase	increase	VERB
issue-2068	223	8	customer	customer	NOUN
issue-2068	223	9	loyalty	loyalty	NOUN
issue-2068	223	10	to	to	ADP
issue-2068	223	11	brands	brand	NOUN
issue-2068	223	12	.	.	PUNCT
issue-2068	224	1	when	when	SCONJ
issue-2068	224	2	the	the	DET
issue-2068	224	3	connection	connection	NOUN
issue-2068	224	4	and	and	CCONJ
issue-2068	224	5	engagement	engagement	NOUN
issue-2068	224	6	between	between	ADP
issue-2068	224	7	a	a	DET
issue-2068	224	8	consumer	consumer	NOUN
issue-2068	224	9	and	and	CCONJ
issue-2068	224	10	a	a	DET
issue-2068	224	11	brand	brand	NOUN
issue-2068	224	12	is	be	AUX
issue-2068	224	13	strong	strong	ADJ
issue-2068	224	14	,	,	PUNCT
issue-2068	224	15	a	a	DET
issue-2068	224	16	consumer	consumer	NOUN
issue-2068	224	17	can	can	AUX
issue-2068	224	18	associate	associate	VERB
issue-2068	224	19	themselves	themselves	PRON
issue-2068	224	20	with	with	ADP
issue-2068	224	21	a	a	DET
issue-2068	224	22	brand	brand	NOUN
issue-2068	224	23	.	.	PUNCT
issue-2068	225	1	consumers	consumer	NOUN
issue-2068	225	2	are	be	AUX
issue-2068	225	3	often	often	ADV
issue-2068	225	4	reluctant	reluctant	ADJ
issue-2068	225	5	to	to	PART
issue-2068	225	6	invest	invest	VERB
issue-2068	225	7	additional	additional	ADJ
issue-2068	225	8	effort	effort	NOUN
issue-2068	225	9	in	in	ADP
issue-2068	225	10	searching	search	VERB
issue-2068	225	11	for	for	ADP
issue-2068	225	12	alternative	alternative	ADJ
issue-2068	225	13	brands	brand	NOUN
issue-2068	225	14	.	.	PUNCT
issue-2068	226	1	godin	godin	NOUN
issue-2068	226	2	comments	comment	NOUN
issue-2068	226	3	,	,	PUNCT
issue-2068	226	4	"	"	PUNCT
issue-2068	226	5	we	we	PRON
issue-2068	226	6	already	already	ADV
issue-2068	226	7	have	have	VERB
issue-2068	226	8	a	a	DET
issue-2068	226	9	favourite	favourite	ADJ
issue-2068	226	10	brand	brand	NOUN
issue-2068	226	11	of	of	ADP
issue-2068	226	12	almost	almost	ADV
issue-2068	226	13	everything	everything	PRON
issue-2068	226	14	.	.	PUNCT
issue-2068	227	1	why	why	SCONJ
issue-2068	227	2	spend	spend	VERB
issue-2068	227	3	time	time	NOUN
issue-2068	227	4	figuring	figure	VERB
issue-2068	227	5	out	out	ADP
issue-2068	227	6	how	how	SCONJ
issue-2068	227	7	to	to	PART
issue-2068	227	8	switch	switch	VERB
issue-2068	227	9	?	?	PUNCT
issue-2068	227	10	"	"	PUNCT
issue-2068	227	11	(	(	PUNCT
issue-2068	227	12	godin	godin	NOUN
issue-2068	227	13	,	,	PUNCT
issue-2068	227	14	1999	1999	NUM
issue-2068	227	15	)	)	PUNCT
issue-2068	227	16	however	however	ADV
issue-2068	227	17	,	,	PUNCT
issue-2068	227	18	this	this	DET
issue-2068	227	19	principle	principle	NOUN
issue-2068	227	20	does	do	AUX
issue-2068	227	21	not	not	PART
issue-2068	227	22	apply	apply	VERB
issue-2068	227	23	to	to	ADP
issue-2068	227	24	all	all	DET
issue-2068	227	25	categories	category	NOUN
issue-2068	227	26	of	of	ADP
issue-2068	227	27	consumers	consumer	NOUN
issue-2068	227	28	.	.	PUNCT
issue-2068	228	1	certain	certain	ADJ
issue-2068	228	2	types	type	NOUN
issue-2068	228	3	of	of	ADP
issue-2068	228	4	consumers	consumer	NOUN
issue-2068	228	5	are	be	AUX
issue-2068	228	6	"	"	PUNCT
issue-2068	228	7	innovation	innovation	NOUN
issue-2068	228	8	seekers	seeker	NOUN
issue-2068	228	9	"	"	PUNCT
issue-2068	228	10	by	by	ADP
issue-2068	228	11	nature	nature	NOUN
issue-2068	228	12	.	.	PUNCT
issue-2068	229	1	they	they	PRON
issue-2068	229	2	are	be	AUX
issue-2068	229	3	constantly	constantly	ADV
issue-2068	229	4	looking	look	VERB
issue-2068	229	5	for	for	ADP
issue-2068	229	6	new	new	ADJ
issue-2068	229	7	options	option	NOUN
issue-2068	229	8	and	and	CCONJ
issue-2068	229	9	opportunities	opportunity	NOUN
issue-2068	229	10	.	.	PUNCT
issue-2068	230	1	therefore	therefore	ADV
issue-2068	230	2	,	,	PUNCT
issue-2068	230	3	consumer	consumer	NOUN
issue-2068	230	4	behaviour	behaviour	NOUN
issue-2068	230	5	in	in	ADP
issue-2068	230	6	terms	term	NOUN
issue-2068	230	7	of	of	ADP
issue-2068	230	8	loyalty	loyalty	NOUN
issue-2068	230	9	can	can	AUX
issue-2068	230	10	be	be	AUX
issue-2068	230	11	very	very	ADV
issue-2068	230	12	different	different	ADJ
issue-2068	230	13	depending	depend	VERB
issue-2068	230	14	on	on	ADP
issue-2068	230	15	the	the	DET
issue-2068	230	16	type	type	NOUN
issue-2068	230	17	of	of	ADP
issue-2068	230	18	product	product	NOUN
issue-2068	230	19	,	,	PUNCT
issue-2068	230	20	the	the	DET
issue-2068	230	21	permission	permission	NOUN
issue-2068	230	22	marketing	marketing	NOUN
issue-2068	230	23	solution	solution	NOUN
issue-2068	230	24	and	and	CCONJ
issue-2068	230	25	,	,	PUNCT
issue-2068	230	26	of	of	ADP
issue-2068	230	27	course	course	NOUN
issue-2068	230	28	,	,	PUNCT
issue-2068	230	29	the	the	DET
issue-2068	230	30	target	target	NOUN
issue-2068	230	31	audience	audience	NOUN
issue-2068	230	32	category	category	NOUN
issue-2068	230	33	.	.	PUNCT
issue-2068	231	1	the	the	DET
issue-2068	231	2	differences	difference	NOUN
issue-2068	231	3	can	can	AUX
issue-2068	231	4	be	be	AUX
issue-2068	231	5	caused	cause	VERB
issue-2068	231	6	by	by	ADP
issue-2068	231	7	the	the	DET
issue-2068	231	8	age	age	NOUN
issue-2068	231	9	of	of	ADP
issue-2068	231	10	the	the	DET
issue-2068	231	11	audience	audience	NOUN
issue-2068	231	12	,	,	PUNCT
issue-2068	231	13	the	the	DET
issue-2068	231	14	cultural	cultural	ADJ
issue-2068	231	15	environment	environment	NOUN
issue-2068	231	16	,	,	PUNCT
issue-2068	231	17	the	the	DET
issue-2068	231	18	level	level	NOUN
issue-2068	231	19	of	of	ADP
issue-2068	231	20	competition	competition	NOUN
issue-2068	231	21	in	in	ADP
issue-2068	231	22	the	the	DET
issue-2068	231	23	markets	market	NOUN
issue-2068	231	24	and	and	CCONJ
issue-2068	231	25	personal	personal	ADJ
issue-2068	231	26	factors	factor	NOUN
issue-2068	231	27	.	.	PUNCT
issue-2068	232	1	the	the	DET
issue-2068	232	2	intensity	intensity	NOUN
issue-2068	232	3	of	of	ADP
issue-2068	232	4	the	the	DET
issue-2068	232	5	influence	influence	NOUN
issue-2068	232	6	of	of	ADP
issue-2068	232	7	online	online	ADJ
issue-2068	232	8	channels	channel	NOUN
issue-2068	232	9	on	on	ADP
issue-2068	232	10	consumer	consumer	NOUN
issue-2068	232	11	behaviour	behaviour	NOUN
issue-2068	232	12	has	have	AUX
issue-2068	232	13	increased	increase	VERB
issue-2068	232	14	since	since	SCONJ
issue-2068	232	15	the	the	DET
issue-2068	232	16	mid-2000s	mid-2000	NOUN
issue-2068	232	17	,	,	PUNCT
issue-2068	232	18	when	when	SCONJ
issue-2068	232	19	the	the	DET
issue-2068	232	20	concept	concept	NOUN
issue-2068	232	21	of	of	ADP
issue-2068	232	22	web	web	NOUN
issue-2068	232	23	2.0	2.0	NUM
issue-2068	232	24	was	be	AUX
issue-2068	232	25	introduced	introduce	VERB
issue-2068	232	26	by	by	ADP
issue-2068	232	27	tim	tim	PROPN
issue-2068	232	28	o'reilly	o'reilly	PROPN
issue-2068	232	29	.	.	PUNCT
issue-2068	233	1	the	the	DET
issue-2068	233	2	competitive	competitive	ADJ
issue-2068	233	3	opportunity	opportunity	NOUN
issue-2068	233	4	for	for	ADP
issue-2068	233	5	new	new	ADJ
issue-2068	233	6	entrants	entrant	NOUN
issue-2068	233	7	is	be	AUX
issue-2068	233	8	to	to	PART
issue-2068	233	9	fully	fully	ADV
issue-2068	233	10	exploit	exploit	VERB
issue-2068	233	11	the	the	DET
issue-2068	233	12	potential	potential	NOUN
issue-2068	233	13	of	of	ADP
issue-2068	233	14	web	web	NOUN
issue-2068	233	15	2.0	2.0	NUM
issue-2068	233	16	.	.	PUNCT
issue-2068	234	1	successful	successful	ADJ
issue-2068	234	2	companies	company	NOUN
issue-2068	234	3	will	will	AUX
issue-2068	234	4	create	create	VERB
issue-2068	234	5	applications	application	NOUN
issue-2068	234	6	that	that	PRON
issue-2068	234	7	learn	learn	VERB
issue-2068	234	8	from	from	ADP
issue-2068	234	9	their	their	PRON
issue-2068	234	10	users	user	NOUN
issue-2068	234	11	(	(	PUNCT
issue-2068	234	12	o'reilly	o'reilly	ADV
issue-2068	234	13	,	,	PUNCT
issue-2068	234	14	2005	2005	NUM
issue-2068	234	15	)	)	PUNCT
issue-2068	234	16	.	.	PUNCT
issue-2068	235	1	in	in	ADP
issue-2068	235	2	some	some	DET
issue-2068	235	3	ways	way	NOUN
issue-2068	235	4	,	,	PUNCT
issue-2068	235	5	the	the	DET
issue-2068	235	6	web	web	NOUN
issue-2068	235	7	2.0	2.0	NUM
issue-2068	235	8	environment	environment	NOUN
issue-2068	235	9	has	have	AUX
issue-2068	235	10	been	be	AUX
issue-2068	235	11	a	a	DET
issue-2068	235	12	game	game	NOUN
issue-2068	235	13	changer	changer	NOUN
issue-2068	235	14	in	in	ADP
issue-2068	235	15	marketing	marketing	NOUN
issue-2068	235	16	communications	communication	NOUN
issue-2068	235	17	.	.	PUNCT
issue-2068	236	1	the	the	DET
issue-2068	236	2	advancement	advancement	NOUN
issue-2068	236	3	of	of	ADP
issue-2068	236	4	web	web	NOUN
issue-2068	236	5	2.0	2.0	NUM
issue-2068	236	6	technologies	technology	NOUN
issue-2068	236	7	has	have	AUX
issue-2068	236	8	certainly	certainly	ADV
issue-2068	236	9	empowered	empower	VERB
issue-2068	236	10	customers	customer	NOUN
issue-2068	236	11	(	(	PUNCT
issue-2068	236	12	palacios	palacio	NOUN
issue-2068	236	13	-	-	PUNCT
issue-2068	236	14	marqués	marqués	PROPN
issue-2068	236	15	et	et	NOUN
issue-2068	236	16	al	al	PROPN
issue-2068	236	17	.	.	PROPN
issue-2068	236	18	,	,	PUNCT
issue-2068	236	19	2015	2015	NUM
issue-2068	236	20	,	,	PUNCT
issue-2068	236	21	p.	p.	NOUN
issue-2068	236	22	1909	1909	NUM
issue-2068	236	23	)	)	PUNCT
issue-2068	236	24	.	.	PUNCT
issue-2068	237	1	as	as	ADP
issue-2068	237	2	a	a	DET
issue-2068	237	3	result	result	NOUN
issue-2068	237	4	,	,	PUNCT
issue-2068	237	5	brands	brand	NOUN
issue-2068	237	6	need	need	VERB
issue-2068	237	7	to	to	PART
issue-2068	237	8	adapt	adapt	VERB
issue-2068	237	9	their	their	PRON
issue-2068	237	10	marketing	marketing	NOUN
issue-2068	237	11	policies	policy	NOUN
issue-2068	237	12	to	to	ADP
issue-2068	237	13	the	the	DET
issue-2068	237	14	web	web	NOUN
issue-2068	237	15	2.0	2.0	NUM
issue-2068	237	16	environment	environment	NOUN
issue-2068	237	17	.	.	PUNCT
issue-2068	238	1	like	like	ADP
issue-2068	238	2	other	other	ADJ
issue-2068	238	3	strategies	strategy	NOUN
issue-2068	238	4	,	,	PUNCT
issue-2068	238	5	permission	permission	NOUN
issue-2068	238	6	marketing	marketing	NOUN
issue-2068	238	7	is	be	AUX
issue-2068	238	8	affected	affect	VERB
issue-2068	238	9	by	by	ADP
issue-2068	238	10	online	online	ADJ
issue-2068	238	11	communication	communication	NOUN
issue-2068	238	12	platforms	platform	NOUN
issue-2068	238	13	.	.	PUNCT
issue-2068	239	1	consumers	consumer	NOUN
issue-2068	239	2	are	be	AUX
issue-2068	239	3	no	no	ADV
issue-2068	239	4	longer	long	ADV
issue-2068	239	5	passive	passive	ADJ
issue-2068	239	6	recipients	recipient	NOUN
issue-2068	239	7	of	of	ADP
issue-2068	239	8	information	information	NOUN
issue-2068	239	9	.	.	PUNCT
issue-2068	240	1	instead	instead	ADV
issue-2068	240	2	,	,	PUNCT
issue-2068	240	3	they	they	PRON
issue-2068	240	4	are	be	AUX
issue-2068	240	5	active	active	ADJ
issue-2068	240	6	individuals	individual	NOUN
issue-2068	240	7	who	who	PRON
issue-2068	240	8	can	can	AUX
issue-2068	240	9	publicly	publicly	ADV
issue-2068	240	10	express	express	VERB
issue-2068	240	11	their	their	PRON
issue-2068	240	12	opinions	opinion	NOUN
issue-2068	240	13	about	about	ADP
issue-2068	240	14	brands	brand	NOUN
issue-2068	240	15	and	and	CCONJ
issue-2068	240	16	make	make	VERB
issue-2068	240	17	decisions	decision	NOUN
issue-2068	240	18	based	base	VERB
issue-2068	240	19	on	on	ADP
issue-2068	240	20	an	an	DET
issue-2068	240	21	analysis	analysis	NOUN
issue-2068	240	22	of	of	ADP
issue-2068	240	23	various	various	ADJ
issue-2068	240	24	alternatives	alternative	NOUN
issue-2068	240	25	.	.	PUNCT
issue-2068	241	1	therefore	therefore	ADV
issue-2068	241	2	,	,	PUNCT
issue-2068	241	3	the	the	DET
issue-2068	241	4	characteristics	characteristic	NOUN
issue-2068	241	5	of	of	ADP
issue-2068	241	6	consumer	consumer	NOUN
issue-2068	241	7	behaviour	behaviour	NOUN
issue-2068	241	8	in	in	ADP
issue-2068	241	9	the	the	DET
issue-2068	241	10	web	web	NOUN
issue-2068	241	11	2.0	2.0	NUM
issue-2068	241	12	environment	environment	NOUN
issue-2068	241	13	are	be	AUX
issue-2068	241	14	both	both	CCONJ
issue-2068	241	15	an	an	DET
issue-2068	241	16	opportunity	opportunity	NOUN
issue-2068	241	17	and	and	CCONJ
issue-2068	241	18	a	a	DET
issue-2068	241	19	challenge	challenge	NOUN
issue-2068	241	20	for	for	ADP
issue-2068	241	21	the	the	DET
issue-2068	241	22	implementation	implementation	NOUN
issue-2068	241	23	of	of	ADP
issue-2068	241	24	permission	permission	NOUN
issue-2068	241	25	marketing	marketing	NOUN
issue-2068	241	26	policies	policy	NOUN
issue-2068	241	27	.	.	PUNCT
issue-2068	242	1	as	as	SCONJ
issue-2068	242	2	mentioned	mention	VERB
issue-2068	242	3	above	above	ADV
issue-2068	242	4	,	,	PUNCT
issue-2068	242	5	a	a	DET
issue-2068	242	6	significant	significant	ADJ
issue-2068	242	7	proportion	proportion	NOUN
issue-2068	242	8	of	of	ADP
issue-2068	242	9	consumers	consumer	NOUN
issue-2068	242	10	tend	tend	VERB
issue-2068	242	11	to	to	PART
issue-2068	242	12	exhibit	exhibit	VERB
issue-2068	242	13	conformist	conformist	ADJ
issue-2068	242	14	behaviour	behaviour	NOUN
issue-2068	242	15	,	,	PUNCT
issue-2068	242	16	including	include	VERB
issue-2068	242	17	cases	case	NOUN
issue-2068	242	18	where	where	SCONJ
issue-2068	242	19	behaviour	behaviour	NOUN
issue-2068	242	20	is	be	AUX
issue-2068	242	21	influenced	influence	VERB
issue-2068	242	22	by	by	ADP
issue-2068	242	23	the	the	DET
issue-2068	242	24	recommendations	recommendation	NOUN
issue-2068	242	25	of	of	ADP
issue-2068	242	26	other	other	ADJ
issue-2068	242	27	consumers	consumer	NOUN
issue-2068	242	28	.	.	PUNCT
issue-2068	243	1	electronic	electronic	ADJ
issue-2068	243	2	word	word	NOUN
issue-2068	243	3	of	of	ADP
issue-2068	243	4	mouth	mouth	NOUN
issue-2068	243	5	(	(	PUNCT
issue-2068	243	6	ewom	ewom	NOUN
issue-2068	243	7	)	)	PUNCT
issue-2068	243	8	campaigns	campaign	NOUN
issue-2068	243	9	can	can	AUX
issue-2068	243	10	significantly	significantly	ADV
issue-2068	243	11	increase	increase	VERB
issue-2068	243	12	the	the	DET
issue-2068	243	13	effectiveness	effectiveness	NOUN
issue-2068	243	14	of	of	ADP
issue-2068	243	15	influencing	influence	VERB
issue-2068	243	16	consumer	consumer	NOUN
issue-2068	243	17	behaviour	behaviour	NOUN
issue-2068	243	18	when	when	SCONJ
issue-2068	243	19	it	it	PRON
issue-2068	243	20	comes	come	VERB
issue-2068	243	21	to	to	ADP
issue-2068	243	22	the	the	DET
issue-2068	243	23	issue	issue	NOUN
issue-2068	243	24	of	of	ADP
issue-2068	243	25	trust	trust	NOUN
issue-2068	243	26	in	in	ADP
issue-2068	243	27	a	a	DET
issue-2068	243	28	brand	brand	NOUN
issue-2068	243	29	.	.	PUNCT
issue-2068	244	1	permission	permission	NOUN
issue-2068	244	2	marketing	marketing	NOUN
issue-2068	244	3	solutions	solution	NOUN
issue-2068	244	4	are	be	AUX
issue-2068	244	5	one	one	NUM
issue-2068	244	6	of	of	ADP
issue-2068	244	7	the	the	DET
issue-2068	244	8	most	most	ADV
issue-2068	244	9	sensitive	sensitive	ADJ
issue-2068	244	10	issues	issue	NOUN
issue-2068	244	11	that	that	PRON
issue-2068	244	12	can	can	AUX
issue-2068	244	13	be	be	AUX
issue-2068	244	14	affected	affect	VERB
issue-2068	244	15	by	by	ADP
issue-2068	244	16	word	word	NOUN
issue-2068	244	17	-	-	PUNCT
issue-2068	244	18	of	of	ADP
issue-2068	244	19	-	-	PUNCT
issue-2068	244	20	mouth	mouth	NOUN
issue-2068	244	21	across	across	ADP
issue-2068	244	22	online	online	ADJ
issue-2068	244	23	platforms	platform	NOUN
issue-2068	244	24	.	.	PUNCT
issue-2068	245	1	therefore	therefore	ADV
issue-2068	245	2	,	,	PUNCT
issue-2068	245	3	companies	company	NOUN
issue-2068	245	4	should	should	AUX
issue-2068	245	5	focus	focus	VERB
issue-2068	245	6	on	on	ADP
issue-2068	245	7	marketing	marketing	NOUN
issue-2068	245	8	strategies	strategy	NOUN
issue-2068	245	9	that	that	PRON
issue-2068	245	10	can	can	AUX
issue-2068	245	11	increase	increase	VERB
issue-2068	245	12	the	the	DET
issue-2068	245	13	amount	amount	NOUN
issue-2068	245	14	of	of	ADP
issue-2068	245	15	wom	wom	NOUN
issue-2068	245	16	(	(	PUNCT
issue-2068	245	17	e.g.	e.g.	ADV
issue-2068	245	18	,	,	PUNCT
issue-2068	245	19	reviews	review	NOUN
issue-2068	245	20	or	or	CCONJ
issue-2068	245	21	referral	referral	ADJ
issue-2068	245	22	incentives	incentive	NOUN
issue-2068	245	23	,	,	PUNCT
issue-2068	245	24	etc	etc	X
issue-2068	245	25	.	.	X
issue-2068	245	26	)	)	PUNCT
issue-2068	246	1	(	(	PUNCT
issue-2068	246	2	gong	gong	NOUN
issue-2068	246	3	et	et	PROPN
issue-2068	246	4	al	al	PROPN
issue-2068	246	5	.	.	PROPN
issue-2068	246	6	,	,	PUNCT
issue-2068	246	7	2018	2018	NUM
issue-2068	246	8	,	,	PUNCT
issue-2068	246	9	p.	p.	NOUN
issue-2068	246	10	403	403	NUM
issue-2068	246	11	)	)	PUNCT
issue-2068	246	12	.	.	PUNCT
issue-2068	247	1	furthermore	furthermore	ADV
issue-2068	247	2	,	,	PUNCT
issue-2068	247	3	consumers	consumer	NOUN
issue-2068	247	4	'	'	PART
issue-2068	247	5	perceptions	perception	NOUN
issue-2068	247	6	and	and	CCONJ
issue-2068	247	7	feelings	feeling	NOUN
issue-2068	247	8	towards	towards	ADP
issue-2068	247	9	the	the	DET
issue-2068	247	10	websites	website	NOUN
issue-2068	247	11	and	and	CCONJ
issue-2068	247	12	content	content	NOUN
issue-2068	247	13	created	create	VERB
issue-2068	247	14	by	by	ADP
issue-2068	247	15	other	other	ADJ
issue-2068	247	16	consumers	consumer	NOUN
issue-2068	247	17	are	be	AUX
issue-2068	247	18	considered	consider	VERB
issue-2068	247	19	as	as	ADP
issue-2068	247	20	important	important	ADJ
issue-2068	247	21	aspects	aspect	NOUN
issue-2068	247	22	in	in	ADP
issue-2068	247	23	influencing	influence	VERB
issue-2068	247	24	consumer	consumer	NOUN
issue-2068	247	25	behaviour	behaviour	NOUN
issue-2068	247	26	(	(	PUNCT
issue-2068	247	27	zhang	zhang	PROPN
issue-2068	247	28	and	and	CCONJ
issue-2068	247	29	benyoucef	benyoucef	PROPN
issue-2068	247	30	,	,	PUNCT
issue-2068	247	31	2016	2016	NUM
issue-2068	247	32	,	,	PUNCT
issue-2068	247	33	p.	p.	NOUN
issue-2068	247	34	97	97	NUM
issue-2068	247	35	)	)	PUNCT
issue-2068	247	36	.	.	PUNCT
issue-2068	248	1	this	this	PRON
issue-2068	248	2	is	be	AUX
issue-2068	248	3	one	one	NUM
issue-2068	248	4	of	of	ADP
issue-2068	248	5	the	the	DET
issue-2068	248	6	most	most	ADV
issue-2068	248	7	beneficial	beneficial	ADJ
issue-2068	248	8	opportunities	opportunity	NOUN
issue-2068	248	9	of	of	ADP
issue-2068	248	10	web	web	NOUN
issue-2068	248	11	2.0	2.0	NUM
issue-2068	248	12	for	for	ADP
issue-2068	248	13	brands	brand	NOUN
issue-2068	248	14	.	.	PUNCT
issue-2068	249	1	in	in	ADP
issue-2068	249	2	this	this	DET
issue-2068	249	3	context	context	NOUN
issue-2068	249	4	,	,	PUNCT
issue-2068	249	5	companies	company	NOUN
issue-2068	249	6	need	need	VERB
issue-2068	249	7	to	to	PART
issue-2068	249	8	have	have	VERB
issue-2068	249	9	a	a	DET
issue-2068	249	10	deeper	deep	ADJ
issue-2068	249	11	insight	insight	NOUN
issue-2068	249	12	into	into	ADP
issue-2068	249	13	consumer	consumer	NOUN
issue-2068	249	14	behaviour	behaviour	NOUN
issue-2068	249	15	and	and	CCONJ
issue-2068	249	16	educate	educate	VERB
issue-2068	249	17	consumers	consumer	NOUN
issue-2068	249	18	about	about	ADP
issue-2068	249	19	the	the	DET
issue-2068	249	20	brand	brand	NOUN
issue-2068	249	21	in	in	ADP
issue-2068	249	22	order	order	NOUN
issue-2068	249	23	to	to	PART
issue-2068	249	24	develop	develop	VERB
issue-2068	249	25	effective	effective	ADJ
issue-2068	249	26	marketing	marketing	NOUN
issue-2068	249	27	strategies	strategy	NOUN
issue-2068	249	28	(	(	PUNCT
issue-2068	249	29	zhang	zhang	PROPN
issue-2068	249	30	,	,	PUNCT
issue-2068	249	31	2015	2015	NUM
issue-2068	249	32	,	,	PUNCT
issue-2068	249	33	p.	p.	NOUN
issue-2068	249	34	59	59	NUM
issue-2068	249	35	)	)	PUNCT
issue-2068	249	36	.	.	PUNCT
issue-2068	250	1	consumers	consumer	NOUN
issue-2068	250	2	show	show	VERB
issue-2068	250	3	positive	positive	ADJ
issue-2068	250	4	behaviour	behaviour	NOUN
issue-2068	250	5	towards	towards	ADP
issue-2068	250	6	brands	brand	NOUN
issue-2068	250	7	that	that	PRON
issue-2068	250	8	they	they	PRON
issue-2068	250	9	perceive	perceive	VERB
issue-2068	250	10	as	as	ADP
issue-2068	250	11	responsible	responsible	ADJ
issue-2068	250	12	,	,	PUNCT
issue-2068	250	13	helpful	helpful	ADJ
issue-2068	250	14	and	and	CCONJ
issue-2068	250	15	attentive	attentive	ADJ
issue-2068	250	16	.	.	PUNCT
issue-2068	251	1	analyzing	analyze	VERB
issue-2068	251	2	consumer	consumer	NOUN
issue-2068	251	3	behavior	behavior	NOUN
issue-2068	251	4	in	in	ADP
issue-2068	251	5	online	online	ADJ
issue-2068	251	6	communication	communication	NOUN
issue-2068	251	7	channels	channel	NOUN
issue-2068	251	8	,	,	PUNCT
issue-2068	251	9	it	it	PRON
issue-2068	251	10	should	should	AUX
issue-2068	251	11	be	be	AUX
issue-2068	251	12	emphasized	emphasize	VERB
issue-2068	251	13	that	that	SCONJ
issue-2068	251	14	social	social	ADJ
issue-2068	251	15	media	media	NOUN
issue-2068	251	16	is	be	AUX
issue-2068	251	17	the	the	DET
issue-2068	251	18	most	most	ADV
issue-2068	251	19	exceptional	exceptional	ADJ
issue-2068	251	20	platform	platform	NOUN
issue-2068	251	21	in	in	ADP
issue-2068	251	22	terms	term	NOUN
issue-2068	251	23	of	of	ADP
issue-2068	251	24	influencing	influence	VERB
issue-2068	251	25	consumer	consumer	NOUN
issue-2068	251	26	behavior	behavior	NOUN
issue-2068	251	27	.	.	PUNCT
issue-2068	252	1	it	it	PRON
issue-2068	252	2	is	be	AUX
issue-2068	252	3	a	a	DET
issue-2068	252	4	multidimen	multidiman	NOUN
issue-2068	252	5	sional	sional	ADJ
issue-2068	252	6	medium	medium	NOUN
issue-2068	252	7	that	that	PRON
issue-2068	252	8	has	have	AUX
issue-2068	252	9	essentially	essentially	ADV
issue-2068	252	10	become	become	VERB
issue-2068	252	11	almost	almost	ADV
issue-2068	252	12	everything	everything	PRON
issue-2068	252	13	–	–	PUNCT
issue-2068	252	14	content	content	NOUN
issue-2068	252	15	,	,	PUNCT
issue-2068	252	16	information	information	NOUN
issue-2068	252	17	,	,	PUNCT
issue-2068	252	18	behaviour	behaviour	NOUN
issue-2068	252	19	,	,	PUNCT
issue-2068	252	20	people	people	NOUN
issue-2068	252	21	,	,	PUNCT
issue-2068	252	22	organisations	organisation	NOUN
issue-2068	252	23	,	,	PUNCT
issue-2068	252	24	institutions	institution	NOUN
issue-2068	252	25	(	(	PUNCT
issue-2068	252	26	appel	appel	PROPN
issue-2068	252	27	et	et	PROPN
issue-2068	252	28	al	al	PROPN
issue-2068	252	29	.	.	PROPN
issue-2068	252	30	,	,	PUNCT
issue-2068	252	31	2020	2020	NUM
issue-2068	252	32	,	,	PUNCT
issue-2068	252	33	p.	p.	NOUN
issue-2068	252	34	80	80	NUM
issue-2068	252	35	)	)	PUNCT
issue-2068	252	36	.	.	PUNCT
issue-2068	253	1	opportunities	opportunity	NOUN
issue-2068	253	2	to	to	PART
issue-2068	253	3	influence	influence	VERB
issue-2068	253	4	consumer	consumer	NOUN
issue-2068	253	5	behaviour	behaviour	NOUN
issue-2068	253	6	through	through	ADP
issue-2068	253	7	permission	permission	NOUN
issue-2068	253	8	marketing	marketing	NOUN
issue-2068	253	9	policies	policy	NOUN
issue-2068	253	10	can	can	AUX
issue-2068	253	11	be	be	AUX
issue-2068	253	12	tightly	tightly	ADV
issue-2068	253	13	integrated	integrate	VERB
issue-2068	253	14	with	with	ADP
issue-2068	253	15	social	social	ADJ
issue-2068	253	16	media	medium	NOUN
issue-2068	253	17	platforms	platform	NOUN
issue-2068	253	18	.	.	PUNCT
issue-2068	254	1	permission	permission	NOUN
issue-2068	254	2	marketing	marketing	NOUN
issue-2068	254	3	only	only	ADV
issue-2068	254	4	has	have	VERB
issue-2068	254	5	a	a	DET
issue-2068	254	6	fruitful	fruitful	ADJ
issue-2068	254	7	effect	effect	NOUN
issue-2068	254	8	on	on	ADP
issue-2068	254	9	consumer	consumer	NOUN
issue-2068	254	10	behaviour	behaviour	NOUN
issue-2068	254	11	when	when	SCONJ
issue-2068	254	12	it	it	PRON
issue-2068	254	13	is	be	AUX
issue-2068	254	14	a	a	DET
issue-2068	254	15	holistic	holistic	ADJ
issue-2068	254	16	approach	approach	NOUN
issue-2068	254	17	in	in	ADP
issue-2068	254	18	a	a	DET
issue-2068	254	19	company	company	NOUN
issue-2068	254	20	's	's	PART
issue-2068	254	21	overall	overall	ADJ
issue-2068	254	22	marketing	marketing	NOUN
issue-2068	254	23	strategy	strategy	NOUN
issue-2068	254	24	.	.	PUNCT
issue-2068	255	1	therefore	therefore	ADV
issue-2068	255	2	,	,	PUNCT
issue-2068	255	3	the	the	DET
issue-2068	255	4	implementation	implementation	NOUN
issue-2068	255	5	of	of	ADP
issue-2068	255	6	a	a	DET
issue-2068	255	7	permission	permission	NOUN
issue-2068	255	8	marketing	marketing	NOUN
issue-2068	255	9	strategy	strategy	NOUN
issue-2068	255	10	requires	require	VERB
issue-2068	255	11	thorough	thorough	ADJ
issue-2068	255	12	planning	planning	NOUN
issue-2068	255	13	and	and	CCONJ
issue-2068	255	14	consistent	consistent	ADJ
issue-2068	255	15	execution	execution	NOUN
issue-2068	255	16	at	at	ADP
issue-2068	255	17	every	every	DET
issue-2068	255	18	stage	stage	NOUN
issue-2068	255	19	of	of	ADP
issue-2068	255	20	its	its	PRON
issue-2068	255	21	development	development	NOUN
issue-2068	255	22	.	.	PUNCT
issue-2068	256	1	3.3	3.3	NUM
issue-2068	256	2	.	.	PUNCT
issue-2068	257	1	implementing	implement	VERB
issue-2068	257	2	a	a	DET
issue-2068	257	3	permission	permission	NOUN
issue-2068	257	4	marketing	marketing	NOUN
issue-2068	257	5	strategy	strategy	NOUN
issue-2068	257	6	in	in	ADP
issue-2068	257	7	today	today	NOUN
issue-2068	257	8	's	's	PART
issue-2068	257	9	highly	highly	ADV
issue-2068	257	10	competitive	competitive	ADJ
issue-2068	257	11	markets	market	NOUN
issue-2068	257	12	,	,	PUNCT
issue-2068	257	13	companies	company	NOUN
issue-2068	257	14	need	need	VERB
issue-2068	257	15	competitive	competitive	ADJ
issue-2068	257	16	advantages	advantage	NOUN
issue-2068	257	17	to	to	PART
issue-2068	257	18	maintain	maintain	VERB
issue-2068	257	19	market	market	NOUN
issue-2068	257	20	share	share	NOUN
issue-2068	257	21	and	and	CCONJ
issue-2068	257	22	attract	attract	VERB
issue-2068	257	23	new	new	ADJ
issue-2068	257	24	customers	customer	NOUN
issue-2068	257	25	.	.	PUNCT
issue-2068	258	1	innovative	innovative	ADJ
issue-2068	258	2	approaches	approach	NOUN
issue-2068	258	3	to	to	ADP
issue-2068	258	4	marketing	marketing	NOUN
issue-2068	258	5	communications	communication	NOUN
issue-2068	258	6	can	can	AUX
issue-2068	258	7	effectively	effectively	ADV
issue-2068	258	8	serve	serve	VERB
issue-2068	258	9	as	as	ADP
issue-2068	258	10	a	a	DET
issue-2068	258	11	competitive	competitive	ADJ
issue-2068	258	12	advantage	advantage	NOUN
issue-2068	258	13	.	.	PUNCT
issue-2068	259	1	only	only	ADV
issue-2068	259	2	companies	company	NOUN
issue-2068	259	3	that	that	PRON
issue-2068	259	4	offer	offer	VERB
issue-2068	259	5	innovation	innovation	NOUN
issue-2068	259	6	can	can	AUX
issue-2068	259	7	achieve	achieve	VERB
issue-2068	259	8	competitive	competitive	ADJ
issue-2068	259	9	advantage	advantage	NOUN
issue-2068	259	10	(	(	PUNCT
issue-2068	259	11	dereli	dereli	NOUN
issue-2068	259	12	,	,	PUNCT
issue-2068	259	13	2015	2015	NUM
issue-2068	259	14	,	,	PUNCT
issue-2068	259	15	p.	p.	NOUN
issue-2068	259	16	1367	1367	NUM
issue-2068	259	17	)	)	PUNCT
issue-2068	259	18	.	.	PUNCT
issue-2068	260	1	permission	permission	NOUN
issue-2068	260	2	marketing	marketing	NOUN
issue-2068	260	3	can	can	AUX
issue-2068	260	4	be	be	AUX
issue-2068	260	5	used	use	VERB
issue-2068	260	6	as	as	ADP
issue-2068	260	7	an	an	DET
issue-2068	260	8	innovative	innovative	ADJ
issue-2068	260	9	approach	approach	NOUN
issue-2068	260	10	to	to	ADP
issue-2068	260	11	managing	manage	VERB
issue-2068	260	12	communications	communication	NOUN
issue-2068	260	13	with	with	ADP
issue-2068	260	14	target	target	NOUN
issue-2068	260	15	audiences	audience	NOUN
issue-2068	260	16	.	.	PUNCT
issue-2068	261	1	the	the	DET
issue-2068	261	2	competitive	competitive	ADJ
issue-2068	261	3	advantage	advantage	NOUN
issue-2068	261	4	provided	provide	VERB
issue-2068	261	5	by	by	ADP
issue-2068	261	6	a	a	DET
issue-2068	261	7	permission	permission	NOUN
issue-2068	261	8	marketing	marketing	NOUN
issue-2068	261	9	policy	policy	NOUN
issue-2068	261	10	can	can	AUX
issue-2068	261	11	significantly	significantly	ADV
issue-2068	261	12	increase	increase	VERB
issue-2068	261	13	a	a	DET
issue-2068	261	14	company	company	NOUN
issue-2068	261	15	's	's	PART
issue-2068	261	16	ability	ability	NOUN
issue-2068	261	17	to	to	PART
issue-2068	261	18	win	win	VERB
issue-2068	261	19	the	the	DET
issue-2068	261	20	competition	competition	NOUN
issue-2068	261	21	for	for	ADP
issue-2068	261	22	loyal	loyal	ADJ
issue-2068	261	23	customers	customer	NOUN
issue-2068	261	24	.	.	PUNCT
issue-2068	262	1	baltic	baltic	PROPN
issue-2068	262	2	journal	journal	PROPN
issue-2068	262	3	of	of	ADP
issue-2068	262	4	economic	economic	ADJ
issue-2068	262	5	studies	study	NOUN
issue-2068	262	6	14	14	NUM
issue-2068	262	7	vol	vol	NOUN
issue-2068	262	8	.	.	PROPN
issue-2068	263	1	9	9	NUM
issue-2068	263	2	no	no	NOUN
issue-2068	263	3	.	.	NOUN
issue-2068	263	4	2	2	NUM
issue-2068	263	5	,	,	PUNCT
issue-2068	263	6	2023	2023	NUM
issue-2068	263	7	it	it	PRON
issue-2068	263	8	is	be	AUX
issue-2068	263	9	important	important	ADJ
issue-2068	263	10	to	to	PART
issue-2068	263	11	recognise	recognise	VERB
issue-2068	263	12	that	that	SCONJ
issue-2068	263	13	different	different	ADJ
issue-2068	263	14	audiences	audience	NOUN
issue-2068	263	15	require	require	VERB
issue-2068	263	16	different	different	ADJ
issue-2068	263	17	approaches	approach	NOUN
issue-2068	263	18	to	to	ADP
issue-2068	263	19	managing	manage	VERB
issue-2068	263	20	permission	permission	NOUN
issue-2068	263	21	marketing	marketing	NOUN
issue-2068	263	22	solutions	solution	NOUN
issue-2068	263	23	.	.	PUNCT
issue-2068	264	1	in	in	ADP
issue-2068	264	2	addition	addition	NOUN
issue-2068	264	3	,	,	PUNCT
issue-2068	264	4	permission	permission	NOUN
issue-2068	264	5	marketing	marketing	NOUN
issue-2068	264	6	allows	allow	VERB
issue-2068	264	7	companies	company	NOUN
issue-2068	264	8	to	to	PART
issue-2068	264	9	build	build	VERB
issue-2068	264	10	highly	highly	ADV
issue-2068	264	11	personalised	personalised	ADJ
issue-2068	264	12	relationships	relationship	NOUN
issue-2068	264	13	with	with	ADP
issue-2068	264	14	customers	customer	NOUN
issue-2068	264	15	.	.	PUNCT
issue-2068	265	1	while	while	SCONJ
issue-2068	265	2	advertising	advertising	NOUN
issue-2068	265	3	involves	involve	VERB
issue-2068	265	4	impersonal	impersonal	ADJ
issue-2068	265	5	communication	communication	NOUN
issue-2068	265	6	,	,	PUNCT
issue-2068	265	7	direct	direct	ADJ
issue-2068	265	8	marketing	marketing	NOUN
issue-2068	265	9	seeks	seek	VERB
issue-2068	265	10	to	to	PART
issue-2068	265	11	establish	establish	VERB
issue-2068	265	12	a	a	DET
issue-2068	265	13	one	one	NUM
issue-2068	265	14	-	-	PUNCT
issue-2068	265	15	to	to	ADP
issue-2068	265	16	-	-	PUNCT
issue-2068	265	17	one	one	NUM
issue-2068	265	18	personal	personal	ADJ
issue-2068	265	19	relationship	relationship	NOUN
issue-2068	265	20	with	with	ADP
issue-2068	265	21	the	the	DET
issue-2068	265	22	target	target	NOUN
issue-2068	265	23	audience	audience	NOUN
issue-2068	265	24	(	(	PUNCT
issue-2068	265	25	key	key	ADJ
issue-2068	265	26	and	and	CCONJ
issue-2068	265	27	czaplewski	czaplewski	NOUN
issue-2068	265	28	,	,	PUNCT
issue-2068	265	29	2017	2017	NUM
issue-2068	265	30	)	)	PUNCT
issue-2068	265	31	.	.	PUNCT
issue-2068	266	1	this	this	PRON
issue-2068	266	2	is	be	AUX
issue-2068	266	3	another	another	DET
issue-2068	266	4	advantage	advantage	NOUN
issue-2068	266	5	of	of	ADP
issue-2068	266	6	permission	permission	NOUN
issue-2068	266	7	marketing	marketing	NOUN
issue-2068	266	8	over	over	ADP
issue-2068	266	9	mass	mass	ADJ
issue-2068	266	10	advertising	advertising	NOUN
issue-2068	266	11	communication	communication	NOUN
issue-2068	266	12	.	.	PUNCT
issue-2068	267	1	in	in	ADP
issue-2068	267	2	addition	addition	NOUN
issue-2068	267	3	,	,	PUNCT
issue-2068	267	4	as	as	SCONJ
issue-2068	267	5	the	the	DET
issue-2068	267	6	digital	digital	ADJ
issue-2068	267	7	age	age	NOUN
issue-2068	267	8	continues	continue	VERB
issue-2068	267	9	to	to	PART
issue-2068	267	10	take	take	VERB
issue-2068	267	11	hold	hold	NOUN
issue-2068	267	12	,	,	PUNCT
issue-2068	267	13	personalization	personalization	NOUN
issue-2068	267	14	is	be	AUX
issue-2068	267	15	a	a	DET
issue-2068	267	16	powerful	powerful	ADJ
issue-2068	267	17	and	and	CCONJ
issue-2068	267	18	influential	influential	ADJ
issue-2068	267	19	tool	tool	NOUN
issue-2068	267	20	for	for	SCONJ
issue-2068	267	21	companies	company	NOUN
issue-2068	267	22	to	to	PART
issue-2068	267	23	determine	determine	VERB
issue-2068	267	24	what	what	PRON
issue-2068	267	25	customers	customer	NOUN
issue-2068	267	26	want	want	VERB
issue-2068	267	27	to	to	PART
issue-2068	267	28	buy	buy	VERB
issue-2068	267	29	(	(	PUNCT
issue-2068	267	30	behera	behera	PROPN
issue-2068	267	31	et	et	PROPN
issue-2068	267	32	al	al	PROPN
issue-2068	267	33	.	.	PROPN
issue-2068	267	34	,	,	PUNCT
issue-2068	267	35	2020	2020	NUM
issue-2068	267	36	)	)	PUNCT
issue-2068	267	37	.	.	PUNCT
issue-2068	268	1	personalisation	personalisation	NOUN
issue-2068	268	2	is	be	AUX
issue-2068	268	3	one	one	NUM
issue-2068	268	4	of	of	ADP
issue-2068	268	5	the	the	DET
issue-2068	268	6	prerequisites	prerequisite	NOUN
issue-2068	268	7	for	for	ADP
issue-2068	268	8	a	a	DET
issue-2068	268	9	successful	successful	ADJ
issue-2068	268	10	marketing	marketing	NOUN
issue-2068	268	11	policy	policy	NOUN
issue-2068	268	12	in	in	ADP
issue-2068	268	13	general	general	ADJ
issue-2068	268	14	.	.	PUNCT
issue-2068	269	1	however	however	ADV
issue-2068	269	2	,	,	PUNCT
issue-2068	269	3	the	the	DET
issue-2068	269	4	level	level	NOUN
issue-2068	269	5	of	of	ADP
issue-2068	269	6	personalisation	personalisation	NOUN
issue-2068	269	7	needs	need	VERB
issue-2068	269	8	to	to	PART
issue-2068	269	9	be	be	AUX
issue-2068	269	10	carefully	carefully	ADV
issue-2068	269	11	chosen	choose	VERB
issue-2068	269	12	and	and	CCONJ
issue-2068	269	13	based	base	VERB
issue-2068	269	14	on	on	ADP
issue-2068	269	15	extensive	extensive	ADJ
issue-2068	269	16	research	research	NOUN
issue-2068	269	17	into	into	ADP
issue-2068	269	18	the	the	DET
issue-2068	269	19	target	target	NOUN
issue-2068	269	20	audience	audience	NOUN
issue-2068	269	21	,	,	PUNCT
issue-2068	269	22	their	their	PRON
issue-2068	269	23	needs	need	NOUN
issue-2068	269	24	,	,	PUNCT
issue-2068	269	25	behaviours	behaviour	NOUN
issue-2068	269	26	and	and	CCONJ
issue-2068	269	27	demographics	demographic	NOUN
issue-2068	269	28	.	.	PUNCT
issue-2068	270	1	another	another	DET
issue-2068	270	2	essential	essential	ADJ
issue-2068	270	3	requirement	requirement	NOUN
issue-2068	270	4	for	for	ADP
issue-2068	270	5	implementing	implement	VERB
issue-2068	270	6	a	a	DET
issue-2068	270	7	permission	permission	NOUN
issue-2068	270	8	marketing	marketing	NOUN
issue-2068	270	9	strategy	strategy	NOUN
issue-2068	270	10	is	be	AUX
issue-2068	270	11	the	the	DET
issue-2068	270	12	necessary	necessary	ADJ
issue-2068	270	13	technical	technical	ADJ
issue-2068	270	14	infrastructure	infrastructure	NOUN
issue-2068	270	15	,	,	PUNCT
issue-2068	270	16	managed	manage	VERB
issue-2068	270	17	by	by	ADP
issue-2068	270	18	qualified	qualified	ADJ
issue-2068	270	19	professionals	professional	NOUN
issue-2068	270	20	.	.	PUNCT
issue-2068	271	1	the	the	DET
issue-2068	271	2	infrastructure	infrastructure	NOUN
issue-2068	271	3	may	may	AUX
issue-2068	271	4	include	include	VERB
issue-2068	271	5	,	,	PUNCT
issue-2068	271	6	for	for	ADP
issue-2068	271	7	example	example	NOUN
issue-2068	271	8	,	,	PUNCT
issue-2068	271	9	a	a	DET
issue-2068	271	10	website	website	NOUN
issue-2068	271	11	,	,	PUNCT
issue-2068	271	12	online	online	ADJ
issue-2068	271	13	and	and	CCONJ
issue-2068	271	14	offline	offline	ADJ
issue-2068	271	15	promotional	promotional	ADJ
issue-2068	271	16	tools	tool	NOUN
issue-2068	271	17	and	and	CCONJ
issue-2068	271	18	devices	device	NOUN
issue-2068	271	19	,	,	PUNCT
issue-2068	271	20	mobile	mobile	ADJ
issue-2068	271	21	applications	application	NOUN
issue-2068	271	22	,	,	PUNCT
issue-2068	271	23	loyalty	loyalty	NOUN
issue-2068	271	24	card	card	NOUN
issue-2068	271	25	systems	system	NOUN
issue-2068	271	26	,	,	PUNCT
issue-2068	271	27	technical	technical	ADJ
issue-2068	271	28	support	support	NOUN
issue-2068	271	29	solutions	solution	NOUN
issue-2068	271	30	,	,	PUNCT
issue-2068	271	31	customer	customer	NOUN
issue-2068	271	32	relationship	relationship	NOUN
issue-2068	271	33	management	management	NOUN
issue-2068	271	34	(	(	PUNCT
issue-2068	271	35	crm	crm	NOUN
issue-2068	271	36	)	)	PUNCT
issue-2068	271	37	tools	tool	NOUN
issue-2068	271	38	,	,	PUNCT
issue-2068	271	39	data	datum	NOUN
issue-2068	271	40	collection	collection	NOUN
issue-2068	271	41	and	and	CCONJ
issue-2068	271	42	processing	processing	NOUN
issue-2068	271	43	software	software	NOUN
issue-2068	271	44	.	.	PUNCT
issue-2068	272	1	a	a	DET
issue-2068	272	2	key	key	ADJ
issue-2068	272	3	part	part	NOUN
issue-2068	272	4	of	of	ADP
issue-2068	272	5	the	the	DET
issue-2068	272	6	technical	technical	ADJ
issue-2068	272	7	delivery	delivery	NOUN
issue-2068	272	8	of	of	ADP
issue-2068	272	9	permission	permission	NOUN
issue-2068	272	10	marketing	marketing	NOUN
issue-2068	272	11	management	management	NOUN
issue-2068	272	12	is	be	AUX
issue-2068	272	13	the	the	DET
issue-2068	272	14	secure	secure	ADJ
issue-2068	272	15	collection	collection	NOUN
issue-2068	272	16	and	and	CCONJ
issue-2068	272	17	processing	processing	NOUN
issue-2068	272	18	of	of	ADP
issue-2068	272	19	customer	customer	NOUN
issue-2068	272	20	data	datum	NOUN
issue-2068	272	21	.	.	PUNCT
issue-2068	273	1	today	today	NOUN
issue-2068	273	2	,	,	PUNCT
issue-2068	273	3	companies	company	NOUN
issue-2068	273	4	are	be	AUX
issue-2068	273	5	involved	involve	VERB
issue-2068	273	6	in	in	ADP
issue-2068	273	7	an	an	DET
issue-2068	273	8	increasingly	increasingly	ADV
issue-2068	273	9	data	data	NOUN
issue-2068	273	10	-	-	PUNCT
issue-2068	273	11	driven	drive	VERB
issue-2068	273	12	ecosystem	ecosystem	NOUN
issue-2068	273	13	(	(	PUNCT
issue-2068	273	14	saura	saura	NOUN
issue-2068	273	15	,	,	PUNCT
issue-2068	273	16	2021	2021	NUM
issue-2068	273	17	,	,	PUNCT
issue-2068	273	18	p.	p.	NOUN
issue-2068	273	19	100	100	NUM
issue-2068	273	20	)	)	PUNCT
issue-2068	273	21	.	.	PUNCT
issue-2068	274	1	marketers	marketer	NOUN
issue-2068	274	2	often	often	ADV
issue-2068	274	3	have	have	VERB
issue-2068	274	4	to	to	PART
issue-2068	274	5	deal	deal	VERB
issue-2068	274	6	with	with	ADP
issue-2068	274	7	vast	vast	ADJ
issue-2068	274	8	amounts	amount	NOUN
issue-2068	274	9	of	of	ADP
issue-2068	274	10	consumer	consumer	NOUN
issue-2068	274	11	data	datum	NOUN
issue-2068	274	12	to	to	PART
issue-2068	274	13	make	make	VERB
issue-2068	274	14	decisions	decision	NOUN
issue-2068	274	15	and	and	CCONJ
issue-2068	274	16	plan	plan	VERB
issue-2068	274	17	marketing	marketing	NOUN
issue-2068	274	18	campaigns	campaign	NOUN
issue-2068	274	19	.	.	PUNCT
issue-2068	275	1	as	as	SCONJ
issue-2068	275	2	companies	company	NOUN
issue-2068	275	3	expand	expand	VERB
issue-2068	275	4	their	their	PRON
issue-2068	275	5	efforts	effort	NOUN
issue-2068	275	6	to	to	PART
issue-2068	275	7	collect	collect	VERB
issue-2068	275	8	and	and	CCONJ
issue-2068	275	9	use	use	VERB
issue-2068	275	10	customer	customer	NOUN
issue-2068	275	11	data	datum	NOUN
issue-2068	275	12	,	,	PUNCT
issue-2068	275	13	customers	customer	NOUN
issue-2068	275	14	are	be	AUX
issue-2068	275	15	increasingly	increasingly	ADV
issue-2068	275	16	concerned	concerned	ADJ
issue-2068	275	17	about	about	ADP
issue-2068	275	18	their	their	PRON
issue-2068	275	19	privacy	privacy	NOUN
issue-2068	275	20	and	and	CCONJ
issue-2068	275	21	the	the	DET
issue-2068	275	22	potential	potential	NOUN
issue-2068	275	23	for	for	ADP
issue-2068	275	24	harm	harm	NOUN
issue-2068	275	25	(	(	PUNCT
issue-2068	275	26	martin	martin	PROPN
issue-2068	275	27	et	et	PROPN
issue-2068	275	28	al	al	PROPN
issue-2068	275	29	.	.	PROPN
issue-2068	275	30	,	,	PUNCT
issue-2068	275	31	2017	2017	NUM
issue-2068	275	32	,	,	PUNCT
issue-2068	275	33	p.	p.	NOUN
issue-2068	275	34	37	37	NUM
issue-2068	275	35	)	)	PUNCT
issue-2068	275	36	.	.	PUNCT
issue-2068	276	1	accordingly	accordingly	ADV
issue-2068	276	2	,	,	PUNCT
issue-2068	276	3	a	a	DET
issue-2068	276	4	sense	sense	NOUN
issue-2068	276	5	of	of	ADP
issue-2068	276	6	privacy	privacy	NOUN
issue-2068	276	7	and	and	CCONJ
issue-2068	276	8	protection	protection	NOUN
issue-2068	276	9	of	of	ADP
issue-2068	276	10	personal	personal	ADJ
issue-2068	276	11	data	datum	NOUN
issue-2068	276	12	are	be	AUX
issue-2068	276	13	crucial	crucial	ADJ
issue-2068	276	14	factors	factor	NOUN
issue-2068	276	15	for	for	ADP
issue-2068	276	16	consumers	consumer	NOUN
issue-2068	276	17	when	when	SCONJ
issue-2068	276	18	deciding	decide	VERB
issue-2068	276	19	whether	whether	SCONJ
issue-2068	276	20	to	to	PART
issue-2068	276	21	provide	provide	VERB
issue-2068	276	22	their	their	PRON
issue-2068	276	23	personal	personal	ADJ
issue-2068	276	24	data	datum	NOUN
issue-2068	276	25	for	for	ADP
issue-2068	276	26	commercial	commercial	ADJ
issue-2068	276	27	purposes	purpose	NOUN
issue-2068	276	28	.	.	PUNCT
issue-2068	277	1	as	as	SCONJ
issue-2068	277	2	online	online	ADJ
issue-2068	277	3	communication	communication	NOUN
issue-2068	277	4	channels	channel	NOUN
issue-2068	277	5	generate	generate	VERB
issue-2068	277	6	large	large	ADJ
issue-2068	277	7	amounts	amount	NOUN
issue-2068	277	8	of	of	ADP
issue-2068	277	9	data	datum	NOUN
issue-2068	277	10	,	,	PUNCT
issue-2068	277	11	the	the	DET
issue-2068	277	12	right	right	ADJ
issue-2068	277	13	analytics	analytic	NOUN
issue-2068	277	14	policy	policy	NOUN
issue-2068	277	15	can	can	AUX
issue-2068	277	16	play	play	VERB
issue-2068	277	17	a	a	DET
issue-2068	277	18	key	key	ADJ
issue-2068	277	19	role	role	NOUN
issue-2068	277	20	in	in	ADP
issue-2068	277	21	implementing	implement	VERB
issue-2068	277	22	permission	permission	NOUN
issue-2068	277	23	marketing	marketing	NOUN
issue-2068	277	24	solutions	solution	NOUN
issue-2068	277	25	.	.	PUNCT
issue-2068	278	1	it	it	PRON
issue-2068	278	2	requires	require	VERB
issue-2068	278	3	careful	careful	ADJ
issue-2068	278	4	consideration	consideration	NOUN
issue-2068	278	5	of	of	ADP
issue-2068	278	6	how	how	SCONJ
issue-2068	278	7	commercial	commercial	ADJ
issue-2068	278	8	value	value	NOUN
issue-2068	278	9	will	will	AUX
issue-2068	278	10	be	be	AUX
issue-2068	278	11	generated	generate	VERB
issue-2068	278	12	through	through	ADP
issue-2068	278	13	web	web	NOUN
issue-2068	278	14	analytics	analytic	NOUN
issue-2068	278	15	now	now	ADV
issue-2068	278	16	and	and	CCONJ
issue-2068	278	17	in	in	ADP
issue-2068	278	18	the	the	DET
issue-2068	278	19	future	future	NOUN
issue-2068	278	20	(	(	PUNCT
issue-2068	278	21	chaffey	chaffey	PROPN
issue-2068	278	22	and	and	CCONJ
issue-2068	278	23	patron	patron	NOUN
issue-2068	278	24	,	,	PUNCT
issue-2068	278	25	2012	2012	NUM
issue-2068	278	26	,	,	PUNCT
issue-2068	278	27	p.	p.	NOUN
issue-2068	278	28	34	34	NUM
issue-2068	278	29	)	)	PUNCT
issue-2068	278	30	.	.	PUNCT
issue-2068	279	1	in	in	ADP
issue-2068	279	2	general	general	ADJ
issue-2068	279	3	,	,	PUNCT
issue-2068	279	4	marketing	marketing	NOUN
issue-2068	279	5	has	have	AUX
issue-2068	279	6	begun	begin	VERB
issue-2068	279	7	to	to	PART
issue-2068	279	8	focus	focus	VERB
issue-2068	279	9	more	more	ADV
issue-2068	279	10	on	on	ADP
issue-2068	279	11	the	the	DET
issue-2068	279	12	development	development	NOUN
issue-2068	279	13	of	of	ADP
issue-2068	279	14	statistical	statistical	ADJ
issue-2068	279	15	models	model	NOUN
issue-2068	279	16	and	and	CCONJ
issue-2068	279	17	predictive	predictive	ADJ
issue-2068	279	18	analytics	analytic	NOUN
issue-2068	279	19	(	(	PUNCT
issue-2068	279	20	wedel	wedel	PROPN
issue-2068	279	21	and	and	CCONJ
issue-2068	279	22	kannan	kannan	PROPN
issue-2068	279	23	,	,	PUNCT
issue-2068	279	24	2016	2016	NUM
issue-2068	279	25	,	,	PUNCT
issue-2068	279	26	p.	p.	NOUN
issue-2068	279	27	99	99	NUM
issue-2068	279	28	)	)	PUNCT
issue-2068	279	29	.	.	PUNCT
issue-2068	280	1	however	however	ADV
issue-2068	280	2	,	,	PUNCT
issue-2068	280	3	in	in	ADP
issue-2068	280	4	addition	addition	NOUN
issue-2068	280	5	to	to	ADP
issue-2068	280	6	quantitative	quantitative	ADJ
issue-2068	280	7	and	and	CCONJ
issue-2068	280	8	statistical	statistical	ADJ
issue-2068	280	9	data	datum	NOUN
issue-2068	280	10	,	,	PUNCT
issue-2068	280	11	analytics	analytic	NOUN
issue-2068	280	12	can	can	AUX
issue-2068	280	13	provide	provide	VERB
issue-2068	280	14	marketers	marketer	NOUN
issue-2068	280	15	with	with	ADP
issue-2068	280	16	qualitative	qualitative	ADJ
issue-2068	280	17	information	information	NOUN
issue-2068	280	18	and	and	CCONJ
issue-2068	280	19	predictive	predictive	ADJ
issue-2068	280	20	insights	insight	NOUN
issue-2068	280	21	,	,	PUNCT
issue-2068	280	22	differentiating	differentiate	VERB
issue-2068	280	23	loyal	loyal	ADJ
issue-2068	280	24	customers	customer	NOUN
issue-2068	280	25	in	in	ADP
issue-2068	280	26	existing	exist	VERB
issue-2068	280	27	audiences	audience	NOUN
issue-2068	280	28	and	and	CCONJ
issue-2068	280	29	identifying	identify	VERB
issue-2068	280	30	potential	potential	ADJ
issue-2068	280	31	loyal	loyal	ADJ
issue-2068	280	32	customers	customer	NOUN
issue-2068	280	33	in	in	ADP
issue-2068	280	34	'	'	PUNCT
issue-2068	280	35	cold	cold	ADJ
issue-2068	280	36	'	'	PUNCT
issue-2068	280	37	audiences	audience	NOUN
issue-2068	280	38	.	.	PUNCT
issue-2068	281	1	the	the	DET
issue-2068	281	2	importance	importance	NOUN
issue-2068	281	3	of	of	ADP
issue-2068	281	4	data	datum	NOUN
issue-2068	281	5	analytics	analytic	NOUN
issue-2068	281	6	is	be	AUX
issue-2068	281	7	increasing	increase	VERB
issue-2068	281	8	as	as	SCONJ
issue-2068	281	9	consumer	consumer	NOUN
issue-2068	281	10	behaviour	behaviour	NOUN
issue-2068	281	11	has	have	AUX
issue-2068	281	12	evolved	evolve	VERB
issue-2068	281	13	over	over	ADP
issue-2068	281	14	time	time	NOUN
issue-2068	281	15	(	(	PUNCT
issue-2068	281	16	sheth	sheth	PROPN
issue-2068	281	17	,	,	PUNCT
issue-2068	281	18	2021	2021	NUM
issue-2068	281	19	)	)	PUNCT
issue-2068	281	20	.	.	PUNCT
issue-2068	282	1	buying	buy	VERB
issue-2068	282	2	journeys	journey	NOUN
issue-2068	282	3	and	and	CCONJ
issue-2068	282	4	decision	decision	NOUN
issue-2068	282	5	stages	stage	NOUN
issue-2068	282	6	are	be	AUX
issue-2068	282	7	becoming	become	VERB
issue-2068	282	8	more	more	ADV
issue-2068	282	9	complex	complex	ADJ
issue-2068	282	10	.	.	PUNCT
issue-2068	283	1	accordingly	accordingly	ADV
issue-2068	283	2	,	,	PUNCT
issue-2068	283	3	marketers	marketer	NOUN
issue-2068	283	4	need	need	VERB
issue-2068	283	5	to	to	PART
issue-2068	283	6	collect	collect	VERB
issue-2068	283	7	,	,	PUNCT
issue-2068	283	8	process	process	NOUN
issue-2068	283	9	and	and	CCONJ
issue-2068	283	10	analyse	analyse	VERB
issue-2068	283	11	diverse	diverse	ADJ
issue-2068	283	12	consumer	consumer	NOUN
issue-2068	283	13	data	datum	NOUN
issue-2068	283	14	to	to	PART
issue-2068	283	15	make	make	VERB
issue-2068	283	16	the	the	DET
issue-2068	283	17	right	right	ADJ
issue-2068	283	18	marketing	marketing	NOUN
issue-2068	283	19	decisions	decision	NOUN
issue-2068	283	20	,	,	PUNCT
issue-2068	283	21	especially	especially	ADV
issue-2068	283	22	in	in	ADP
issue-2068	283	23	the	the	DET
issue-2068	283	24	case	case	NOUN
issue-2068	283	25	of	of	ADP
issue-2068	283	26	permission	permission	NOUN
issue-2068	283	27	marketing	marketing	NOUN
issue-2068	283	28	strategies	strategy	NOUN
issue-2068	283	29	where	where	SCONJ
issue-2068	283	30	consumer	consumer	NOUN
issue-2068	283	31	trust	trust	NOUN
issue-2068	283	32	is	be	AUX
issue-2068	283	33	the	the	DET
issue-2068	283	34	key	key	ADJ
issue-2068	283	35	element	element	NOUN
issue-2068	283	36	of	of	ADP
issue-2068	283	37	ultimate	ultimate	ADJ
issue-2068	283	38	success	success	NOUN
issue-2068	283	39	.	.	PUNCT
issue-2068	284	1	as	as	SCONJ
issue-2068	284	2	marketers	marketer	NOUN
issue-2068	284	3	have	have	VERB
issue-2068	284	4	to	to	PART
issue-2068	284	5	deal	deal	VERB
issue-2068	284	6	with	with	ADP
issue-2068	284	7	consumer	consumer	NOUN
issue-2068	284	8	trust	trust	NOUN
issue-2068	284	9	and	and	CCONJ
issue-2068	284	10	personal	personal	ADJ
issue-2068	284	11	data	datum	NOUN
issue-2068	284	12	,	,	PUNCT
issue-2068	284	13	reputational	reputational	ADJ
issue-2068	284	14	risks	risk	NOUN
issue-2068	284	15	arise	arise	VERB
issue-2068	284	16	.	.	PUNCT
issue-2068	285	1	online	online	PROPN
issue-2068	285	2	trust	trust	PROPN
issue-2068	285	3	is	be	AUX
issue-2068	285	4	a	a	DET
issue-2068	285	5	major	major	ADJ
issue-2068	285	6	factor	factor	NOUN
issue-2068	285	7	that	that	PRON
issue-2068	285	8	contributes	contribute	VERB
issue-2068	285	9	to	to	ADP
issue-2068	285	10	the	the	DET
issue-2068	285	11	overall	overall	ADJ
issue-2068	285	12	success	success	NOUN
issue-2068	285	13	of	of	ADP
issue-2068	285	14	a	a	DET
issue-2068	285	15	company	company	NOUN
issue-2068	285	16	's	's	PART
issue-2068	285	17	marketing	marketing	NOUN
issue-2068	285	18	efforts	effort	NOUN
issue-2068	285	19	(	(	PUNCT
issue-2068	285	20	boateng	boateng	PROPN
issue-2068	285	21	,	,	PUNCT
issue-2068	285	22	2018	2018	NUM
issue-2068	285	23	)	)	PUNCT
issue-2068	285	24	.	.	PUNCT
issue-2068	286	1	even	even	ADV
issue-2068	286	2	a	a	DET
issue-2068	286	3	small	small	ADJ
issue-2068	286	4	mistake	mistake	NOUN
issue-2068	286	5	or	or	CCONJ
issue-2068	286	6	malfunction	malfunction	NOUN
issue-2068	286	7	in	in	ADP
issue-2068	286	8	any	any	DET
issue-2068	286	9	process	process	NOUN
issue-2068	286	10	can	can	AUX
issue-2068	286	11	cause	cause	VERB
issue-2068	286	12	a	a	DET
issue-2068	286	13	reputational	reputational	ADJ
issue-2068	286	14	crisis	crisis	NOUN
issue-2068	286	15	.	.	PUNCT
issue-2068	287	1	therefore	therefore	ADV
issue-2068	287	2	,	,	PUNCT
issue-2068	287	3	an	an	DET
issue-2068	287	4	online	online	ADJ
issue-2068	287	5	reputation	reputation	NOUN
issue-2068	287	6	management	management	NOUN
issue-2068	287	7	(	(	PUNCT
issue-2068	287	8	orm	orm	NOUN
issue-2068	287	9	)	)	PUNCT
issue-2068	287	10	policy	policy	NOUN
issue-2068	287	11	is	be	AUX
issue-2068	287	12	crucial	crucial	ADJ
issue-2068	287	13	.	.	PUNCT
issue-2068	288	1	it	it	PRON
issue-2068	288	2	helps	help	VERB
issue-2068	288	3	companies	company	NOUN
issue-2068	288	4	to	to	PART
issue-2068	288	5	monitor	monitor	VERB
issue-2068	288	6	discussions	discussion	NOUN
issue-2068	288	7	and	and	CCONJ
issue-2068	288	8	sentiments	sentiment	NOUN
issue-2068	288	9	,	,	PUNCT
issue-2068	288	10	detect	detect	VERB
issue-2068	288	11	negative	negative	ADJ
issue-2068	288	12	word	word	NOUN
issue-2068	288	13	-	-	PUNCT
issue-2068	288	14	of	of	ADP
issue-2068	288	15	-	-	PUNCT
issue-2068	288	16	mouth	mouth	NOUN
issue-2068	288	17	,	,	PUNCT
issue-2068	288	18	prevent	prevent	VERB
issue-2068	288	19	possible	possible	ADJ
issue-2068	288	20	complications	complication	NOUN
issue-2068	288	21	and	and	CCONJ
issue-2068	288	22	take	take	VERB
issue-2068	288	23	necessary	necessary	ADJ
issue-2068	288	24	actions	action	NOUN
issue-2068	288	25	,	,	PUNCT
issue-2068	288	26	use	use	VERB
issue-2068	288	27	feedback	feedback	NOUN
issue-2068	288	28	data	datum	NOUN
issue-2068	288	29	obtained	obtain	VERB
issue-2068	288	30	from	from	ADP
issue-2068	288	31	orm	orm	NOUN
issue-2068	288	32	tools	tool	NOUN
issue-2068	288	33	to	to	PART
issue-2068	288	34	improve	improve	VERB
issue-2068	288	35	products	product	NOUN
issue-2068	288	36	,	,	PUNCT
issue-2068	288	37	services	service	NOUN
issue-2068	288	38	,	,	PUNCT
issue-2068	288	39	communication	communication	NOUN
issue-2068	288	40	and	and	CCONJ
issue-2068	288	41	pr	pr	NOUN
issue-2068	288	42	activities	activity	NOUN
issue-2068	288	43	.	.	PUNCT
issue-2068	289	1	managing	manage	VERB
issue-2068	289	2	an	an	DET
issue-2068	289	3	orm	orm	NOUN
issue-2068	289	4	strategy	strategy	NOUN
issue-2068	289	5	often	often	ADV
issue-2068	289	6	requires	require	VERB
issue-2068	289	7	a	a	DET
issue-2068	289	8	significant	significant	ADJ
issue-2068	289	9	investment	investment	NOUN
issue-2068	289	10	in	in	ADP
issue-2068	289	11	financial	financial	ADJ
issue-2068	289	12	and	and	CCONJ
issue-2068	289	13	human	human	ADJ
issue-2068	289	14	resources	resource	NOUN
issue-2068	289	15	.	.	PUNCT
issue-2068	290	1	small	small	ADJ
issue-2068	290	2	companies	company	NOUN
issue-2068	290	3	can	can	AUX
issue-2068	290	4	not	not	PART
issue-2068	290	5	afford	afford	VERB
issue-2068	290	6	to	to	PART
issue-2068	290	7	deploy	deploy	VERB
issue-2068	290	8	large	large	ADJ
issue-2068	290	9	orm	orm	NOUN
issue-2068	290	10	systems	system	NOUN
issue-2068	290	11	.	.	PUNCT
issue-2068	291	1	but	but	CCONJ
issue-2068	291	2	they	they	PRON
issue-2068	291	3	have	have	VERB
issue-2068	291	4	smaller	small	ADJ
issue-2068	291	5	challenges	challenge	NOUN
issue-2068	291	6	.	.	PUNCT
issue-2068	292	1	like	like	ADP
issue-2068	292	2	large	large	ADJ
issue-2068	292	3	companies	company	NOUN
issue-2068	292	4	,	,	PUNCT
issue-2068	292	5	they	they	PRON
issue-2068	292	6	need	need	VERB
issue-2068	292	7	to	to	PART
issue-2068	292	8	develop	develop	VERB
issue-2068	292	9	comprehensive	comprehensive	ADJ
issue-2068	292	10	orm	orm	NOUN
issue-2068	292	11	management	management	NOUN
issue-2068	292	12	and	and	CCONJ
issue-2068	292	13	crisis	crisis	NOUN
issue-2068	292	14	prevention	prevention	NOUN
issue-2068	292	15	strategies	strategy	NOUN
issue-2068	292	16	.	.	PUNCT
issue-2068	293	1	otherwise	otherwise	ADV
issue-2068	293	2	,	,	PUNCT
issue-2068	293	3	the	the	DET
issue-2068	293	4	unpredictability	unpredictability	NOUN
issue-2068	293	5	of	of	ADP
issue-2068	293	6	consumer	consumer	NOUN
issue-2068	293	7	behaviour	behaviour	NOUN
issue-2068	293	8	and	and	CCONJ
issue-2068	293	9	the	the	DET
issue-2068	293	10	fluctuating	fluctuate	VERB
issue-2068	293	11	online	online	ADJ
issue-2068	293	12	environment	environment	NOUN
issue-2068	293	13	can	can	AUX
issue-2068	293	14	seriously	seriously	ADV
issue-2068	293	15	damage	damage	VERB
issue-2068	293	16	their	their	PRON
issue-2068	293	17	brand	brand	NOUN
issue-2068	293	18	reputation	reputation	NOUN
issue-2068	293	19	,	,	PUNCT
issue-2068	293	20	especially	especially	ADV
issue-2068	293	21	when	when	SCONJ
issue-2068	293	22	it	it	PRON
issue-2068	293	23	comes	come	VERB
issue-2068	293	24	to	to	ADP
issue-2068	293	25	managing	manage	VERB
issue-2068	293	26	permission	permission	NOUN
issue-2068	293	27	marketing	marketing	NOUN
issue-2068	293	28	activities	activity	NOUN
issue-2068	293	29	,	,	PUNCT
issue-2068	293	30	where	where	SCONJ
issue-2068	293	31	communication	communication	NOUN
issue-2068	293	32	style	style	NOUN
issue-2068	293	33	and	and	CCONJ
issue-2068	293	34	high	high	ADJ
issue-2068	293	35	levels	level	NOUN
issue-2068	293	36	of	of	ADP
issue-2068	293	37	customer	customer	NOUN
issue-2068	293	38	satisfaction	satisfaction	NOUN
issue-2068	293	39	are	be	AUX
issue-2068	293	40	extremely	extremely	ADV
issue-2068	293	41	important	important	ADJ
issue-2068	293	42	for	for	ADP
issue-2068	293	43	survival	survival	NOUN
issue-2068	293	44	in	in	ADP
issue-2068	293	45	a	a	DET
issue-2068	293	46	fierce	fierce	ADJ
issue-2068	293	47	competitive	competitive	ADJ
issue-2068	293	48	environment	environment	NOUN
issue-2068	293	49	.	.	PUNCT
issue-2068	294	1	even	even	ADV
issue-2068	294	2	small	small	ADJ
issue-2068	294	3	companies	company	NOUN
issue-2068	294	4	need	need	VERB
issue-2068	294	5	to	to	PART
issue-2068	294	6	implement	implement	VERB
issue-2068	294	7	an	an	DET
issue-2068	294	8	orm	orm	NOUN
issue-2068	294	9	strategy	strategy	NOUN
issue-2068	294	10	.	.	PUNCT
issue-2068	295	1	they	they	PRON
issue-2068	295	2	are	be	AUX
issue-2068	295	3	more	more	ADV
issue-2068	295	4	vulnerable	vulnerable	ADJ
issue-2068	295	5	to	to	ADP
issue-2068	295	6	minor	minor	ADJ
issue-2068	295	7	crises	crisis	NOUN
issue-2068	295	8	,	,	PUNCT
issue-2068	295	9	whereas	whereas	SCONJ
issue-2068	295	10	large	large	ADJ
issue-2068	295	11	organisations	organisation	NOUN
issue-2068	295	12	have	have	VERB
issue-2068	295	13	more	more	ADJ
issue-2068	295	14	survivability	survivability	NOUN
issue-2068	295	15	potential	potential	NOUN
issue-2068	295	16	.	.	PUNCT
issue-2068	296	1	the	the	DET
issue-2068	296	2	principle	principle	NOUN
issue-2068	296	3	of	of	ADP
issue-2068	296	4	permission	permission	NOUN
issue-2068	296	5	-	-	PUNCT
issue-2068	296	6	based	base	VERB
issue-2068	296	7	communication	communication	NOUN
issue-2068	296	8	can	can	AUX
issue-2068	296	9	be	be	AUX
issue-2068	296	10	exercised	exercise	VERB
issue-2068	296	11	through	through	ADP
issue-2068	296	12	a	a	DET
issue-2068	296	13	content	content	NOUN
issue-2068	296	14	marketing	marketing	NOUN
issue-2068	296	15	strategy	strategy	NOUN
issue-2068	296	16	.	.	PUNCT
issue-2068	297	1	it	it	PRON
issue-2068	297	2	can	can	AUX
issue-2068	297	3	be	be	AUX
issue-2068	297	4	used	use	VERB
issue-2068	297	5	to	to	PART
issue-2068	297	6	support	support	VERB
issue-2068	297	7	an	an	DET
issue-2068	297	8	organisation	organisation	NOUN
issue-2068	297	9	's	's	PART
issue-2068	297	10	inbound	inbound	ADJ
issue-2068	297	11	marketing	marketing	NOUN
issue-2068	297	12	strategy	strategy	NOUN
issue-2068	297	13	,	,	PUNCT
issue-2068	297	14	which	which	PRON
issue-2068	297	15	is	be	AUX
issue-2068	297	16	based	base	VERB
issue-2068	297	17	on	on	ADP
issue-2068	297	18	permission	permission	NOUN
issue-2068	297	19	-	-	PUNCT
issue-2068	297	20	based	base	VERB
issue-2068	297	21	communication	communication	NOUN
issue-2068	297	22	.	.	PUNCT
issue-2068	298	1	the	the	DET
issue-2068	298	2	two	two	NUM
issue-2068	298	3	-	-	PUNCT
issue-2068	298	4	way	way	NOUN
issue-2068	298	5	communication	communication	NOUN
issue-2068	298	6	capability	capability	NOUN
issue-2068	298	7	of	of	ADP
issue-2068	298	8	digital	digital	ADJ
issue-2068	298	9	media	medium	NOUN
issue-2068	298	10	can	can	AUX
issue-2068	298	11	be	be	AUX
issue-2068	298	12	used	use	VERB
issue-2068	298	13	to	to	PART
issue-2068	298	14	support	support	VERB
issue-2068	298	15	consumers	consumer	NOUN
issue-2068	298	16	(	(	PUNCT
issue-2068	298	17	hollebeek	hollebeek	NOUN
issue-2068	298	18	and	and	CCONJ
issue-2068	298	19	macky	macky	PROPN
issue-2068	298	20	,	,	PUNCT
issue-2068	298	21	2019	2019	NUM
issue-2068	298	22	,	,	PUNCT
issue-2068	298	23	p.	p.	NOUN
issue-2068	298	24	36	36	NUM
issue-2068	298	25	)	)	PUNCT
issue-2068	298	26	.	.	PUNCT
issue-2068	299	1	the	the	DET
issue-2068	299	2	very	very	ADJ
issue-2068	299	3	idea	idea	NOUN
issue-2068	299	4	of	of	ADP
issue-2068	299	5	content	content	NOUN
issue-2068	299	6	marketing	marketing	NOUN
issue-2068	299	7	is	be	AUX
issue-2068	299	8	based	base	VERB
issue-2068	299	9	on	on	ADP
issue-2068	299	10	the	the	DET
issue-2068	299	11	free	free	ADJ
issue-2068	299	12	will	will	NOUN
issue-2068	299	13	of	of	ADP
issue-2068	299	14	consumers	consumer	NOUN
issue-2068	299	15	to	to	PART
issue-2068	299	16	maintain	maintain	VERB
issue-2068	299	17	communication	communication	NOUN
issue-2068	299	18	with	with	ADP
issue-2068	299	19	companies	company	NOUN
issue-2068	299	20	.	.	PUNCT
issue-2068	300	1	in	in	ADP
issue-2068	300	2	this	this	DET
issue-2068	300	3	case	case	NOUN
issue-2068	300	4	,	,	PUNCT
issue-2068	300	5	permission	permission	NOUN
issue-2068	300	6	is	be	AUX
issue-2068	300	7	not	not	PART
issue-2068	300	8	necessarily	necessarily	ADV
issue-2068	300	9	expressed	express	VERB
issue-2068	300	10	by	by	ADP
issue-2068	300	11	providing	provide	VERB
issue-2068	300	12	personal	personal	ADJ
issue-2068	300	13	or	or	CCONJ
issue-2068	300	14	contact	contact	NOUN
issue-2068	300	15	information	information	NOUN
issue-2068	300	16	.	.	PUNCT
issue-2068	301	1	instead	instead	ADV
issue-2068	301	2	,	,	PUNCT
issue-2068	301	3	if	if	SCONJ
issue-2068	301	4	the	the	DET
issue-2068	301	5	content	content	NOUN
issue-2068	301	6	is	be	AUX
issue-2068	301	7	interesting	interesting	ADJ
issue-2068	301	8	,	,	PUNCT
issue-2068	301	9	helpful	helpful	ADJ
issue-2068	301	10	or	or	CCONJ
issue-2068	301	11	otherwise	otherwise	ADV
issue-2068	301	12	valuable	valuable	ADJ
issue-2068	301	13	,	,	PUNCT
issue-2068	301	14	consumers	consumer	NOUN
issue-2068	301	15	will	will	AUX
issue-2068	301	16	choose	choose	VERB
issue-2068	301	17	to	to	PART
issue-2068	301	18	give	give	VERB
issue-2068	301	19	companies	company	NOUN
issue-2068	301	20	their	their	PRON
issue-2068	301	21	attention	attention	NOUN
issue-2068	301	22	and	and	CCONJ
issue-2068	301	23	time	time	NOUN
issue-2068	301	24	.	.	PUNCT
issue-2068	302	1	consumers	consumer	NOUN
issue-2068	302	2	'	'	PART
issue-2068	302	3	time	time	NOUN
issue-2068	302	4	and	and	CCONJ
issue-2068	302	5	attention	attention	NOUN
issue-2068	302	6	are	be	AUX
issue-2068	302	7	valuable	valuable	ADJ
issue-2068	302	8	assets	asset	NOUN
issue-2068	302	9	for	for	ADP
issue-2068	302	10	businesses	business	NOUN
issue-2068	302	11	.	.	PUNCT
issue-2068	303	1	these	these	DET
issue-2068	303	2	assets	asset	NOUN
issue-2068	303	3	can	can	AUX
issue-2068	303	4	be	be	AUX
issue-2068	303	5	converted	convert	VERB
issue-2068	303	6	into	into	ADP
issue-2068	303	7	various	various	ADJ
issue-2068	303	8	commercial	commercial	ADJ
issue-2068	303	9	outcomes	outcome	NOUN
issue-2068	303	10	:	:	PUNCT
issue-2068	303	11	brand	brand	NOUN
issue-2068	303	12	awareness	awareness	NOUN
issue-2068	303	13	,	,	PUNCT
issue-2068	303	14	positive	positive	ADJ
issue-2068	303	15	reputation	reputation	NOUN
issue-2068	303	16	,	,	PUNCT
issue-2068	303	17	support	support	NOUN
issue-2068	303	18	for	for	ADP
issue-2068	303	19	positioning	positioning	NOUN
issue-2068	303	20	strategy	strategy	NOUN
issue-2068	303	21	,	,	PUNCT
issue-2068	303	22	brand	brand	NOUN
issue-2068	303	23	equity	equity	NOUN
issue-2068	303	24	and	and	CCONJ
issue-2068	303	25	increased	increase	VERB
issue-2068	303	26	sales	sale	NOUN
issue-2068	303	27	.	.	PUNCT
issue-2068	304	1	the	the	DET
issue-2068	304	2	latter	latter	ADJ
issue-2068	304	3	is	be	AUX
issue-2068	304	4	the	the	DET
issue-2068	304	5	most	most	ADV
issue-2068	304	6	obvious	obvious	ADJ
issue-2068	304	7	monetised	monetised	ADJ
issue-2068	304	8	outcome	outcome	NOUN
issue-2068	304	9	.	.	PUNCT
issue-2068	305	1	the	the	DET
issue-2068	305	2	rest	rest	NOUN
issue-2068	305	3	of	of	ADP
issue-2068	305	4	the	the	DET
issue-2068	305	5	results	result	NOUN
issue-2068	305	6	are	be	AUX
issue-2068	305	7	intended	intend	VERB
issue-2068	305	8	for	for	ADP
issue-2068	305	9	the	the	DET
issue-2068	305	10	longer	long	ADJ
issue-2068	305	11	term	term	NOUN
issue-2068	305	12	.	.	PUNCT
issue-2068	306	1	as	as	ADP
issue-2068	306	2	for	for	ADP
issue-2068	306	3	the	the	DET
issue-2068	306	4	baltic	baltic	ADJ
issue-2068	306	5	journal	journal	PROPN
issue-2068	306	6	of	of	ADP
issue-2068	306	7	economic	economic	ADJ
issue-2068	306	8	studies	study	NOUN
issue-2068	306	9	15	15	NUM
issue-2068	306	10	vol	vol	NOUN
issue-2068	306	11	.	.	PROPN
issue-2068	306	12	9	9	NUM
issue-2068	306	13	no	no	NOUN
issue-2068	306	14	.	.	NOUN
issue-2068	306	15	2	2	NUM
issue-2068	306	16	,	,	PUNCT
issue-2068	306	17	2023	2023	NUM
issue-2068	306	18	content	content	NOUN
issue-2068	306	19	marketing	marketing	NOUN
issue-2068	306	20	strategy	strategy	NOUN
issue-2068	306	21	itself	itself	PRON
issue-2068	306	22	,	,	PUNCT
issue-2068	306	23	marketers	marketer	NOUN
issue-2068	306	24	have	have	VERB
issue-2068	306	25	a	a	DET
issue-2068	306	26	number	number	NOUN
issue-2068	306	27	of	of	ADP
issue-2068	306	28	channels	channel	NOUN
issue-2068	306	29	and	and	CCONJ
issue-2068	306	30	forms	form	NOUN
issue-2068	306	31	at	at	ADP
issue-2068	306	32	their	their	PRON
issue-2068	306	33	disposal	disposal	NOUN
issue-2068	306	34	:	:	PUNCT
issue-2068	306	35	blogging	blogge	VERB
issue-2068	306	36	,	,	PUNCT
issue-2068	306	37	video	video	NOUN
issue-2068	306	38	content	content	NOUN
issue-2068	306	39	,	,	PUNCT
issue-2068	306	40	podcasting	podcasting	NOUN
issue-2068	306	41	,	,	PUNCT
issue-2068	306	42	infographics	infographic	NOUN
issue-2068	306	43	,	,	PUNCT
issue-2068	306	44	games	game	NOUN
issue-2068	306	45	,	,	PUNCT
issue-2068	306	46	product	product	NOUN
issue-2068	306	47	reviews	review	NOUN
issue-2068	306	48	,	,	PUNCT
issue-2068	306	49	guides	guide	NOUN
issue-2068	306	50	,	,	PUNCT
issue-2068	306	51	calculations	calculation	NOUN
issue-2068	306	52	,	,	PUNCT
issue-2068	306	53	competitions	competition	NOUN
issue-2068	306	54	,	,	PUNCT
issue-2068	306	55	etc	etc	X
issue-2068	306	56	.	.	X
issue-2068	307	1	they	they	PRON
issue-2068	307	2	can	can	AUX
issue-2068	307	3	entertain	entertain	VERB
issue-2068	307	4	,	,	PUNCT
issue-2068	307	5	inspire	inspire	VERB
issue-2068	307	6	,	,	PUNCT
issue-2068	307	7	educate	educate	VERB
issue-2068	307	8	or	or	CCONJ
issue-2068	307	9	persuade	persuade	VERB
issue-2068	307	10	consumers	consumer	NOUN
issue-2068	307	11	,	,	PUNCT
issue-2068	307	12	depending	depend	VERB
issue-2068	307	13	on	on	ADP
issue-2068	307	14	the	the	DET
issue-2068	307	15	marketing	marketing	NOUN
issue-2068	307	16	objective	objective	NOUN
issue-2068	307	17	:	:	PUNCT
issue-2068	307	18	increasing	increase	VERB
issue-2068	307	19	awareness	awareness	NOUN
issue-2068	307	20	or	or	CCONJ
issue-2068	307	21	sales	sale	NOUN
issue-2068	307	22	.	.	PUNCT
issue-2068	308	1	content	content	NOUN
issue-2068	308	2	marketing	marketing	NOUN
issue-2068	308	3	can	can	AUX
issue-2068	308	4	significantly	significantly	ADV
issue-2068	308	5	enhance	enhance	VERB
issue-2068	308	6	a	a	DET
issue-2068	308	7	company	company	NOUN
issue-2068	308	8	's	's	PART
issue-2068	308	9	permission	permission	NOUN
issue-2068	308	10	marketing	marketing	NOUN
issue-2068	308	11	strategy	strategy	NOUN
issue-2068	308	12	.	.	PUNCT
issue-2068	309	1	however	however	ADV
issue-2068	309	2	,	,	PUNCT
issue-2068	309	3	it	it	PRON
issue-2068	309	4	requires	require	VERB
issue-2068	309	5	a	a	DET
issue-2068	309	6	high	high	ADJ
issue-2068	309	7	level	level	NOUN
issue-2068	309	8	of	of	ADP
issue-2068	309	9	expertise	expertise	NOUN
issue-2068	309	10	and	and	CCONJ
issue-2068	309	11	investment	investment	NOUN
issue-2068	309	12	of	of	ADP
issue-2068	309	13	resources	resource	NOUN
issue-2068	309	14	.	.	PUNCT
issue-2068	310	1	various	various	ADJ
issue-2068	310	2	communication	communication	NOUN
issue-2068	310	3	channels	channel	NOUN
issue-2068	310	4	can	can	AUX
issue-2068	310	5	be	be	AUX
issue-2068	310	6	used	use	VERB
issue-2068	310	7	,	,	PUNCT
issue-2068	310	8	including	include	VERB
issue-2068	310	9	websites	website	NOUN
issue-2068	310	10	,	,	PUNCT
issue-2068	310	11	social	social	ADJ
issue-2068	310	12	media	medium	NOUN
issue-2068	310	13	,	,	PUNCT
issue-2068	310	14	video	video	NOUN
issue-2068	310	15	portals	portal	NOUN
issue-2068	310	16	and	and	CCONJ
issue-2068	310	17	mobile	mobile	ADJ
issue-2068	310	18	devices	device	NOUN
issue-2068	310	19	.	.	PUNCT
issue-2068	311	1	mobile	mobile	ADJ
issue-2068	311	2	devices	device	NOUN
issue-2068	311	3	are	be	AUX
issue-2068	311	4	the	the	DET
issue-2068	311	5	most	most	ADV
issue-2068	311	6	prevalent	prevalent	ADJ
issue-2068	311	7	platform	platform	NOUN
issue-2068	311	8	for	for	ADP
issue-2068	311	9	marketing	marketing	NOUN
issue-2068	311	10	communications	communication	NOUN
issue-2068	311	11	today	today	NOUN
issue-2068	311	12	.	.	PUNCT
issue-2068	312	1	because	because	SCONJ
issue-2068	312	2	a	a	DET
issue-2068	312	3	mobile	mobile	ADJ
issue-2068	312	4	device	device	NOUN
issue-2068	312	5	is	be	AUX
issue-2068	312	6	associated	associate	VERB
issue-2068	312	7	with	with	ADP
issue-2068	312	8	a	a	DET
issue-2068	312	9	single	single	ADJ
issue-2068	312	10	consumer	consumer	NOUN
issue-2068	312	11	,	,	PUNCT
issue-2068	312	12	it	it	PRON
issue-2068	312	13	allows	allow	VERB
issue-2068	312	14	marketers	marketer	NOUN
issue-2068	312	15	to	to	PART
issue-2068	312	16	maintain	maintain	VERB
issue-2068	312	17	personalised	personalised	ADJ
issue-2068	312	18	,	,	PUNCT
issue-2068	312	19	direct	direct	ADJ
issue-2068	312	20	and	and	CCONJ
issue-2068	312	21	constant	constant	ADJ
issue-2068	312	22	communication	communication	NOUN
issue-2068	312	23	.	.	PUNCT
issue-2068	313	1	therefore	therefore	ADV
issue-2068	313	2	,	,	PUNCT
issue-2068	313	3	as	as	ADP
issue-2068	313	4	a	a	DET
issue-2068	313	5	communication	communication	NOUN
issue-2068	313	6	platform	platform	NOUN
issue-2068	313	7	,	,	PUNCT
issue-2068	313	8	mobile	mobile	NOUN
issue-2068	313	9	devices	device	NOUN
issue-2068	313	10	lend	lend	VERB
issue-2068	313	11	themselves	themselves	PRON
issue-2068	313	12	perfectly	perfectly	ADV
issue-2068	313	13	to	to	ADP
issue-2068	313	14	a	a	DET
issue-2068	313	15	permission	permission	NOUN
issue-2068	313	16	marketing	marketing	NOUN
issue-2068	313	17	strategy	strategy	NOUN
issue-2068	313	18	.	.	PUNCT
issue-2068	314	1	permission	permission	NOUN
issue-2068	314	2	is	be	AUX
issue-2068	314	3	a	a	DET
issue-2068	314	4	fundamental	fundamental	ADJ
issue-2068	314	5	condition	condition	NOUN
issue-2068	314	6	for	for	ADP
issue-2068	314	7	optin	optin	NOUN
issue-2068	314	8	campaigns	campaign	NOUN
issue-2068	314	9	(	(	PUNCT
issue-2068	314	10	berman	berman	NOUN
issue-2068	314	11	,	,	PUNCT
issue-2068	314	12	2016	2016	NUM
issue-2068	314	13	,	,	PUNCT
issue-2068	314	14	p.	p.	NOUN
issue-2068	314	15	4	4	NUM
issue-2068	314	16	)	)	PUNCT
issue-2068	314	17	.	.	PUNCT
issue-2068	315	1	consumers	consumer	NOUN
issue-2068	315	2	and	and	CCONJ
issue-2068	315	3	businesses	business	NOUN
issue-2068	315	4	can	can	AUX
issue-2068	315	5	actively	actively	ADV
issue-2068	315	6	use	use	VERB
issue-2068	315	7	mobile	mobile	ADJ
issue-2068	315	8	devices	device	NOUN
issue-2068	315	9	to	to	PART
issue-2068	315	10	exchange	exchange	VERB
issue-2068	315	11	information	information	NOUN
issue-2068	315	12	,	,	PUNCT
issue-2068	315	13	maintain	maintain	VERB
issue-2068	315	14	contact	contact	NOUN
issue-2068	315	15	,	,	PUNCT
issue-2068	315	16	make	make	VERB
issue-2068	315	17	offers	offer	NOUN
issue-2068	315	18	and	and	CCONJ
issue-2068	315	19	other	other	ADJ
issue-2068	315	20	transactions	transaction	NOUN
issue-2068	315	21	.	.	PUNCT
issue-2068	316	1	the	the	DET
issue-2068	316	2	opportunity	opportunity	NOUN
issue-2068	316	3	to	to	PART
issue-2068	316	4	use	use	VERB
issue-2068	316	5	mobile	mobile	ADJ
issue-2068	316	6	devices	device	NOUN
issue-2068	316	7	in	in	ADP
issue-2068	316	8	promotional	promotional	ADJ
issue-2068	316	9	programmes	programme	NOUN
issue-2068	316	10	needs	need	VERB
issue-2068	316	11	to	to	PART
issue-2068	316	12	be	be	AUX
issue-2068	316	13	emphasised	emphasise	VERB
issue-2068	316	14	.	.	PUNCT
issue-2068	317	1	this	this	PRON
issue-2068	317	2	can	can	AUX
issue-2068	317	3	be	be	AUX
issue-2068	317	4	done	do	VERB
issue-2068	317	5	through	through	ADP
issue-2068	317	6	mobile	mobile	ADJ
issue-2068	317	7	applications	application	NOUN
issue-2068	317	8	.	.	PUNCT
issue-2068	318	1	the	the	DET
issue-2068	318	2	mobile	mobile	ADJ
issue-2068	318	3	device	device	NOUN
issue-2068	318	4	is	be	AUX
issue-2068	318	5	the	the	DET
issue-2068	318	6	most	most	ADV
issue-2068	318	7	common	common	ADJ
issue-2068	318	8	platform	platform	NOUN
issue-2068	318	9	used	use	VERB
issue-2068	318	10	by	by	ADP
issue-2068	318	11	consumers	consumer	NOUN
issue-2068	318	12	to	to	PART
issue-2068	318	13	disclose	disclose	VERB
issue-2068	318	14	their	their	PRON
issue-2068	318	15	online	online	ADJ
issue-2068	318	16	behaviour	behaviour	NOUN
issue-2068	318	17	.	.	PUNCT
issue-2068	319	1	therefore	therefore	ADV
issue-2068	319	2	,	,	PUNCT
issue-2068	319	3	companies	company	NOUN
issue-2068	319	4	need	need	VERB
issue-2068	319	5	to	to	PART
issue-2068	319	6	take	take	VERB
issue-2068	319	7	advantage	advantage	NOUN
issue-2068	319	8	of	of	ADP
issue-2068	319	9	the	the	DET
issue-2068	319	10	various	various	ADJ
issue-2068	319	11	opportunities	opportunity	NOUN
issue-2068	319	12	offered	offer	VERB
issue-2068	319	13	by	by	ADP
issue-2068	319	14	mobile	mobile	ADJ
issue-2068	319	15	platforms	platform	NOUN
issue-2068	319	16	for	for	ADP
issue-2068	319	17	successful	successful	ADJ
issue-2068	319	18	permission	permission	NOUN
issue-2068	319	19	marketing	marketing	NOUN
issue-2068	319	20	campaigns	campaign	NOUN
issue-2068	319	21	.	.	PUNCT
issue-2068	320	1	4	4	X
issue-2068	320	2	.	.	X
issue-2068	320	3	analysis	analysis	NOUN
issue-2068	320	4	a	a	DET
issue-2068	320	5	critical	critical	ADJ
issue-2068	320	6	component	component	NOUN
issue-2068	320	7	of	of	ADP
issue-2068	320	8	many	many	ADJ
issue-2068	320	9	communication	communication	NOUN
issue-2068	320	10	success	success	NOUN
issue-2068	320	11	stories	story	NOUN
issue-2068	320	12	is	be	AUX
issue-2068	320	13	a	a	DET
issue-2068	320	14	well	well	ADV
issue-2068	320	15	-	-	PUNCT
issue-2068	320	16	developed	develop	VERB
issue-2068	320	17	integrated	integrated	ADJ
issue-2068	320	18	marketing	marketing	NOUN
issue-2068	320	19	communications	communication	NOUN
issue-2068	320	20	(	(	PUNCT
issue-2068	320	21	imc	imc	NOUN
issue-2068	320	22	)	)	PUNCT
issue-2068	320	23	programme	programme	NOUN
issue-2068	320	24	(	(	PUNCT
issue-2068	320	25	keller	keller	PROPN
issue-2068	320	26	,	,	PUNCT
issue-2068	320	27	2016	2016	NUM
issue-2068	320	28	,	,	PUNCT
issue-2068	320	29	p.	p.	NOUN
issue-2068	320	30	286	286	NUM
issue-2068	320	31	)	)	PUNCT
issue-2068	320	32	.	.	PUNCT
issue-2068	321	1	permission	permission	NOUN
issue-2068	321	2	marketing	marketing	NOUN
issue-2068	321	3	as	as	ADP
issue-2068	321	4	a	a	DET
issue-2068	321	5	stand	stand	VERB
issue-2068	321	6	-	-	PUNCT
issue-2068	321	7	alone	alone	ADJ
issue-2068	321	8	strategy	strategy	NOUN
issue-2068	321	9	can	can	AUX
issue-2068	321	10	not	not	PART
issue-2068	321	11	be	be	AUX
issue-2068	321	12	effective	effective	ADJ
issue-2068	321	13	.	.	PUNCT
issue-2068	322	1	it	it	PRON
issue-2068	322	2	is	be	AUX
issue-2068	322	3	a	a	DET
issue-2068	322	4	unity	unity	NOUN
issue-2068	322	5	of	of	ADP
issue-2068	322	6	activities	activity	NOUN
issue-2068	322	7	in	in	ADP
issue-2068	322	8	a	a	DET
issue-2068	322	9	company	company	NOUN
issue-2068	322	10	's	's	PART
issue-2068	322	11	overall	overall	ADJ
issue-2068	322	12	marketing	marketing	NOUN
issue-2068	322	13	policy	policy	NOUN
issue-2068	322	14	.	.	PUNCT
issue-2068	323	1	each	each	DET
issue-2068	323	2	element	element	NOUN
issue-2068	323	3	of	of	ADP
issue-2068	323	4	imc	imc	PROPN
issue-2068	323	5	in	in	ADP
issue-2068	323	6	all	all	DET
issue-2068	323	7	online	online	ADJ
issue-2068	323	8	communication	communication	NOUN
issue-2068	323	9	channels	channel	NOUN
issue-2068	323	10	must	must	AUX
issue-2068	323	11	be	be	AUX
issue-2068	323	12	based	base	VERB
issue-2068	323	13	on	on	ADP
issue-2068	323	14	permission	permission	NOUN
issue-2068	323	15	principles	principle	NOUN
issue-2068	323	16	.	.	PUNCT
issue-2068	324	1	in	in	ADP
issue-2068	324	2	this	this	DET
issue-2068	324	3	case	case	NOUN
issue-2068	324	4	,	,	PUNCT
issue-2068	324	5	consumers	consumer	NOUN
issue-2068	324	6	are	be	AUX
issue-2068	324	7	exhibiting	exhibit	VERB
issue-2068	324	8	behaviours	behaviour	NOUN
issue-2068	324	9	that	that	PRON
issue-2068	324	10	align	align	VERB
issue-2068	324	11	with	with	ADP
issue-2068	324	12	a	a	DET
issue-2068	324	13	company	company	NOUN
issue-2068	324	14	's	's	PART
issue-2068	324	15	long	long	ADJ
issue-2068	324	16	-	-	PUNCT
issue-2068	324	17	term	term	NOUN
issue-2068	324	18	marketing	marketing	NOUN
issue-2068	324	19	objectives	objective	NOUN
issue-2068	324	20	.	.	PUNCT
issue-2068	325	1	at	at	ADP
issue-2068	325	2	the	the	DET
issue-2068	325	3	same	same	ADJ
issue-2068	325	4	time	time	NOUN
issue-2068	325	5	,	,	PUNCT
issue-2068	325	6	the	the	DET
issue-2068	325	7	audience	audience	NOUN
issue-2068	325	8	attracted	attract	VERB
issue-2068	325	9	by	by	ADP
issue-2068	325	10	this	this	DET
issue-2068	325	11	strategy	strategy	NOUN
issue-2068	325	12	is	be	AUX
issue-2068	325	13	highly	highly	ADV
issue-2068	325	14	segmented	segmented	ADJ
issue-2068	325	15	and	and	CCONJ
issue-2068	325	16	active	active	ADJ
issue-2068	325	17	,	,	PUNCT
issue-2068	325	18	including	include	VERB
issue-2068	325	19	in	in	ADP
issue-2068	325	20	terms	term	NOUN
issue-2068	325	21	of	of	ADP
issue-2068	325	22	social	social	ADJ
issue-2068	325	23	media	medium	NOUN
issue-2068	325	24	wom	wom	NOUN
issue-2068	325	25	.	.	PUNCT
issue-2068	326	1	one	one	NUM
issue-2068	326	2	of	of	ADP
issue-2068	326	3	the	the	DET
issue-2068	326	4	key	key	ADJ
issue-2068	326	5	prerequisites	prerequisite	NOUN
issue-2068	326	6	for	for	ADP
issue-2068	326	7	achieving	achieve	VERB
issue-2068	326	8	this	this	DET
issue-2068	326	9	result	result	NOUN
issue-2068	326	10	is	be	AUX
issue-2068	326	11	complete	complete	ADJ
issue-2068	326	12	alignment	alignment	NOUN
issue-2068	326	13	between	between	ADP
issue-2068	326	14	a	a	DET
issue-2068	326	15	promise	promise	NOUN
issue-2068	326	16	and	and	CCONJ
issue-2068	326	17	the	the	DET
issue-2068	326	18	consumer	consumer	NOUN
issue-2068	326	19	experience	experience	NOUN
issue-2068	326	20	.	.	PUNCT
issue-2068	327	1	marketing	marketing	NOUN
issue-2068	327	2	is	be	AUX
issue-2068	327	3	essentially	essentially	ADV
issue-2068	327	4	a	a	DET
issue-2068	327	5	process	process	NOUN
issue-2068	327	6	of	of	ADP
issue-2068	327	7	making	make	VERB
issue-2068	327	8	promises	promise	NOUN
issue-2068	327	9	,	,	PUNCT
issue-2068	327	10	and	and	CCONJ
issue-2068	327	11	the	the	DET
issue-2068	327	12	degree	degree	NOUN
issue-2068	327	13	of	of	ADP
issue-2068	327	14	success	success	NOUN
issue-2068	327	15	depends	depend	VERB
issue-2068	327	16	on	on	ADP
issue-2068	327	17	the	the	DET
issue-2068	327	18	quality	quality	NOUN
issue-2068	327	19	of	of	ADP
issue-2068	327	20	the	the	DET
issue-2068	327	21	promises	promise	NOUN
issue-2068	327	22	fulfilled	fulfil	VERB
issue-2068	327	23	.	.	PUNCT
issue-2068	328	1	this	this	DET
issue-2068	328	2	philosophy	philosophy	NOUN
issue-2068	328	3	is	be	AUX
issue-2068	328	4	critical	critical	ADJ
issue-2068	328	5	to	to	ADP
issue-2068	328	6	the	the	DET
issue-2068	328	7	politics	politic	NOUN
issue-2068	328	8	of	of	ADP
issue-2068	328	9	permission	permission	NOUN
issue-2068	328	10	marketing	marketing	NOUN
issue-2068	328	11	.	.	PUNCT
issue-2068	329	1	unfulfilled	unfulfilled	ADJ
issue-2068	329	2	promises	promise	NOUN
issue-2068	329	3	can	can	AUX
issue-2068	329	4	lead	lead	VERB
issue-2068	329	5	not	not	PART
issue-2068	329	6	only	only	ADV
issue-2068	329	7	to	to	AUX
issue-2068	329	8	failed	fail	VERB
issue-2068	329	9	marketing	marketing	NOUN
issue-2068	329	10	plans	plan	NOUN
issue-2068	329	11	,	,	PUNCT
issue-2068	329	12	but	but	CCONJ
issue-2068	329	13	also	also	ADV
issue-2068	329	14	to	to	ADP
issue-2068	329	15	reputation	reputation	NOUN
issue-2068	329	16	management	management	NOUN
issue-2068	329	17	complications	complication	NOUN
issue-2068	329	18	and	and	CCONJ
issue-2068	329	19	even	even	ADV
issue-2068	329	20	a	a	DET
issue-2068	329	21	full	full	ADV
issue-2068	329	22	-	-	PUNCT
issue-2068	329	23	blown	blow	VERB
issue-2068	329	24	pr	pr	NOUN
issue-2068	329	25	crisis	crisis	NOUN
issue-2068	329	26	.	.	PUNCT
issue-2068	330	1	this	this	DET
issue-2068	330	2	threat	threat	NOUN
issue-2068	330	3	is	be	AUX
issue-2068	330	4	particularly	particularly	ADV
issue-2068	330	5	dangerous	dangerous	ADJ
issue-2068	330	6	for	for	ADP
issue-2068	330	7	brands	brand	NOUN
issue-2068	330	8	in	in	ADP
issue-2068	330	9	the	the	DET
issue-2068	330	10	age	age	NOUN
issue-2068	330	11	of	of	ADP
issue-2068	330	12	social	social	ADJ
issue-2068	330	13	media	medium	NOUN
issue-2068	330	14	,	,	PUNCT
issue-2068	330	15	where	where	SCONJ
issue-2068	330	16	any	any	DET
issue-2068	330	17	consumer	consumer	NOUN
issue-2068	330	18	can	can	AUX
issue-2068	330	19	spread	spread	VERB
issue-2068	330	20	their	their	PRON
issue-2068	330	21	opinion	opinion	NOUN
issue-2068	330	22	about	about	ADP
issue-2068	330	23	a	a	DET
issue-2068	330	24	company	company	NOUN
issue-2068	330	25	.	.	PUNCT
issue-2068	331	1	as	as	ADP
issue-2068	331	2	a	a	DET
issue-2068	331	3	result	result	NOUN
issue-2068	331	4	,	,	PUNCT
issue-2068	331	5	social	social	ADJ
issue-2068	331	6	media	medium	NOUN
issue-2068	331	7	can	can	AUX
issue-2068	331	8	turn	turn	VERB
issue-2068	331	9	from	from	ADP
issue-2068	331	10	an	an	DET
issue-2068	331	11	opportunity	opportunity	NOUN
issue-2068	331	12	into	into	ADP
issue-2068	331	13	a	a	DET
issue-2068	331	14	serious	serious	ADJ
issue-2068	331	15	threat	threat	NOUN
issue-2068	331	16	.	.	PUNCT
issue-2068	332	1	for	for	ADP
issue-2068	332	2	customers	customer	NOUN
issue-2068	332	3	,	,	PUNCT
issue-2068	332	4	integration	integration	NOUN
issue-2068	332	5	is	be	AUX
issue-2068	332	6	a	a	DET
issue-2068	332	7	naturally	naturally	ADV
issue-2068	332	8	occurring	occur	VERB
issue-2068	332	9	process	process	NOUN
issue-2068	332	10	of	of	ADP
issue-2068	332	11	perception	perception	NOUN
issue-2068	332	12	,	,	PUNCT
issue-2068	332	13	repetition	repetition	NOUN
issue-2068	332	14	and	and	CCONJ
issue-2068	332	15	brand	brand	NOUN
issue-2068	332	16	learning	learning	NOUN
issue-2068	332	17	as	as	SCONJ
issue-2068	332	18	they	they	PRON
issue-2068	332	19	try	try	VERB
issue-2068	332	20	to	to	PART
issue-2068	332	21	make	make	VERB
issue-2068	332	22	sense	sense	NOUN
issue-2068	332	23	of	of	ADP
issue-2068	332	24	a	a	DET
issue-2068	332	25	cluttered	cluttered	ADJ
issue-2068	332	26	world	world	NOUN
issue-2068	332	27	(	(	PUNCT
issue-2068	332	28	kerr	kerr	PROPN
issue-2068	332	29	and	and	CCONJ
issue-2068	332	30	patti	patti	PROPN
issue-2068	332	31	,	,	PUNCT
issue-2068	332	32	2015	2015	NUM
issue-2068	332	33	,	,	PUNCT
issue-2068	332	34	p.	p.	NOUN
issue-2068	332	35	319	319	NUM
issue-2068	332	36	)	)	PUNCT
issue-2068	332	37	.	.	PUNCT
issue-2068	333	1	to	to	PART
issue-2068	333	2	shape	shape	VERB
issue-2068	333	3	customer	customer	NOUN
issue-2068	333	4	perceptions	perception	NOUN
issue-2068	333	5	in	in	ADP
issue-2068	333	6	a	a	DET
issue-2068	333	7	brand	brand	NOUN
issue-2068	333	8	's	's	PART
issue-2068	333	9	favour	favour	NOUN
issue-2068	333	10	,	,	PUNCT
issue-2068	333	11	the	the	DET
issue-2068	333	12	consistency	consistency	NOUN
issue-2068	333	13	and	and	CCONJ
issue-2068	333	14	coherence	coherence	NOUN
issue-2068	333	15	of	of	ADP
issue-2068	333	16	imc	imc	NOUN
issue-2068	333	17	elements	element	NOUN
issue-2068	333	18	is	be	AUX
issue-2068	333	19	critical	critical	ADJ
issue-2068	333	20	.	.	PUNCT
issue-2068	334	1	in	in	ADP
issue-2068	334	2	the	the	DET
issue-2068	334	3	event	event	NOUN
issue-2068	334	4	of	of	ADP
issue-2068	334	5	a	a	DET
issue-2068	334	6	pr	pr	NOUN
issue-2068	334	7	crisis	crisis	NOUN
issue-2068	334	8	,	,	PUNCT
issue-2068	334	9	brands	brand	NOUN
issue-2068	334	10	must	must	AUX
issue-2068	334	11	have	have	VERB
issue-2068	334	12	preventive	preventive	ADJ
issue-2068	334	13	measures	measure	NOUN
issue-2068	334	14	in	in	ADP
issue-2068	334	15	place	place	NOUN
issue-2068	334	16	to	to	PART
issue-2068	334	17	deal	deal	VERB
issue-2068	334	18	with	with	ADP
issue-2068	334	19	complications	complication	NOUN
issue-2068	334	20	.	.	PUNCT
issue-2068	335	1	this	this	PRON
issue-2068	335	2	must	must	AUX
issue-2068	335	3	be	be	AUX
issue-2068	335	4	part	part	NOUN
issue-2068	335	5	of	of	ADP
issue-2068	335	6	a	a	DET
issue-2068	335	7	pre	pre	ADJ
issue-2068	335	8	-	-	ADJ
issue-2068	335	9	established	established	ADJ
issue-2068	335	10	anti	anti	ADJ
issue-2068	335	11	-	-	ADJ
issue-2068	335	12	crisis	crisis	ADJ
issue-2068	335	13	plan	plan	NOUN
issue-2068	335	14	as	as	ADP
issue-2068	335	15	part	part	NOUN
issue-2068	335	16	of	of	ADP
issue-2068	335	17	the	the	DET
issue-2068	335	18	overall	overall	ADJ
issue-2068	335	19	marketing	marketing	NOUN
issue-2068	335	20	policy	policy	NOUN
issue-2068	335	21	.	.	PUNCT
issue-2068	336	1	increased	increase	VERB
issue-2068	336	2	return	return	NOUN
issue-2068	336	3	on	on	ADP
issue-2068	336	4	investment	investment	NOUN
issue-2068	336	5	(	(	PUNCT
issue-2068	336	6	roi	roi	NOUN
issue-2068	336	7	)	)	PUNCT
issue-2068	336	8	is	be	AUX
issue-2068	336	9	one	one	NUM
issue-2068	336	10	of	of	ADP
issue-2068	336	11	the	the	DET
issue-2068	336	12	benefits	benefit	NOUN
issue-2068	336	13	of	of	ADP
issue-2068	336	14	permission	permission	NOUN
issue-2068	336	15	-	-	PUNCT
issue-2068	336	16	based	base	VERB
issue-2068	336	17	marketing	marketing	NOUN
issue-2068	336	18	communications	communication	NOUN
issue-2068	336	19	.	.	PUNCT
issue-2068	337	1	however	however	ADV
issue-2068	337	2	,	,	PUNCT
issue-2068	337	3	this	this	PRON
issue-2068	337	4	may	may	AUX
issue-2068	337	5	not	not	PART
issue-2068	337	6	happen	happen	VERB
issue-2068	337	7	immediately	immediately	ADV
issue-2068	337	8	,	,	PUNCT
issue-2068	337	9	as	as	SCONJ
issue-2068	337	10	permission	permission	NOUN
issue-2068	337	11	marketing	marketing	NOUN
issue-2068	337	12	is	be	AUX
issue-2068	337	13	a	a	DET
issue-2068	337	14	longterm	longterm	ADJ
issue-2068	337	15	strategy	strategy	NOUN
issue-2068	337	16	.	.	PUNCT
issue-2068	338	1	in	in	ADP
issue-2068	338	2	turn	turn	NOUN
issue-2068	338	3	,	,	PUNCT
issue-2068	338	4	a	a	PRON
issue-2068	338	5	longer	long	ADJ
issue-2068	338	6	timeframe	timeframe	NOUN
issue-2068	338	7	means	mean	VERB
issue-2068	338	8	an	an	DET
issue-2068	338	9	audience	audience	NOUN
issue-2068	338	10	of	of	ADP
issue-2068	338	11	more	more	ADV
issue-2068	338	12	loyal	loyal	ADJ
issue-2068	338	13	customers	customer	NOUN
issue-2068	338	14	,	,	PUNCT
issue-2068	338	15	enabling	enable	VERB
issue-2068	338	16	brands	brand	NOUN
issue-2068	338	17	to	to	PART
issue-2068	338	18	increase	increase	VERB
issue-2068	338	19	customer	customer	NOUN
issue-2068	338	20	lifetime	lifetime	NOUN
issue-2068	338	21	value	value	NOUN
issue-2068	338	22	(	(	PUNCT
issue-2068	338	23	clv	clv	PROPN
issue-2068	338	24	)	)	PUNCT
issue-2068	338	25	.	.	PUNCT
issue-2068	339	1	this	this	DET
issue-2068	339	2	metric	metric	NOUN
issue-2068	339	3	is	be	AUX
issue-2068	339	4	one	one	NUM
issue-2068	339	5	of	of	ADP
issue-2068	339	6	the	the	DET
issue-2068	339	7	most	most	ADV
issue-2068	339	8	obvious	obvious	ADJ
issue-2068	339	9	indicators	indicator	NOUN
issue-2068	339	10	of	of	ADP
issue-2068	339	11	a	a	DET
issue-2068	339	12	successful	successful	ADJ
issue-2068	339	13	brand	brand	NOUN
issue-2068	339	14	.	.	PUNCT
issue-2068	340	1	in	in	ADP
issue-2068	340	2	addition	addition	NOUN
issue-2068	340	3	,	,	PUNCT
issue-2068	340	4	a	a	DET
issue-2068	340	5	marketing	marketing	NOUN
issue-2068	340	6	policy	policy	NOUN
issue-2068	340	7	supported	support	VERB
issue-2068	340	8	by	by	ADP
issue-2068	340	9	permission	permission	NOUN
issue-2068	340	10	-	-	PUNCT
issue-2068	340	11	based	base	VERB
issue-2068	340	12	communication	communication	NOUN
issue-2068	340	13	can	can	AUX
issue-2068	340	14	increase	increase	VERB
issue-2068	340	15	competitiveness	competitiveness	NOUN
issue-2068	340	16	.	.	PUNCT
issue-2068	341	1	as	as	SCONJ
issue-2068	341	2	permission	permission	NOUN
issue-2068	341	3	-	-	PUNCT
issue-2068	341	4	based	base	VERB
issue-2068	341	5	communication	communication	NOUN
issue-2068	341	6	involves	involve	VERB
issue-2068	341	7	constant	constant	ADJ
issue-2068	341	8	communication	communication	NOUN
issue-2068	341	9	with	with	ADP
issue-2068	341	10	consumers	consumer	NOUN
issue-2068	341	11	,	,	PUNCT
issue-2068	341	12	online	online	ADJ
issue-2068	341	13	crm	crm	NOUN
issue-2068	341	14	tools	tool	NOUN
issue-2068	341	15	play	play	VERB
issue-2068	341	16	a	a	DET
issue-2068	341	17	key	key	ADJ
issue-2068	341	18	role	role	NOUN
issue-2068	341	19	.	.	PUNCT
issue-2068	342	1	they	they	PRON
issue-2068	342	2	enable	enable	VERB
issue-2068	342	3	companies	company	NOUN
issue-2068	342	4	to	to	PART
issue-2068	342	5	maintain	maintain	VERB
issue-2068	342	6	a	a	DET
issue-2068	342	7	high	high	ADJ
issue-2068	342	8	quality	quality	NOUN
issue-2068	342	9	of	of	ADP
issue-2068	342	10	service	service	NOUN
issue-2068	342	11	,	,	PUNCT
issue-2068	342	12	thereby	thereby	ADV
issue-2068	342	13	creating	create	VERB
issue-2068	342	14	positive	positive	ADJ
issue-2068	342	15	perceptions	perception	NOUN
issue-2068	342	16	among	among	ADP
issue-2068	342	17	customers	customer	NOUN
issue-2068	342	18	and	and	CCONJ
issue-2068	342	19	influencing	influence	VERB
issue-2068	342	20	their	their	PRON
issue-2068	342	21	behaviour	behaviour	NOUN
issue-2068	342	22	.	.	PUNCT
issue-2068	343	1	in	in	ADP
issue-2068	343	2	addition	addition	NOUN
issue-2068	343	3	to	to	ADP
issue-2068	343	4	communication	communication	NOUN
issue-2068	343	5	and	and	CCONJ
issue-2068	343	6	service	service	NOUN
issue-2068	343	7	purposes	purpose	NOUN
issue-2068	343	8	,	,	PUNCT
issue-2068	343	9	online	online	ADJ
issue-2068	343	10	crm	crm	NOUN
issue-2068	343	11	tools	tool	NOUN
issue-2068	343	12	enable	enable	VERB
issue-2068	343	13	the	the	DET
issue-2068	343	14	collection	collection	NOUN
issue-2068	343	15	of	of	ADP
issue-2068	343	16	customer	customer	NOUN
issue-2068	343	17	data	datum	NOUN
issue-2068	343	18	.	.	PUNCT
issue-2068	344	1	by	by	ADP
issue-2068	344	2	using	use	VERB
issue-2068	344	3	online	online	ADJ
issue-2068	344	4	crm	crm	NOUN
issue-2068	344	5	tools	tool	NOUN
issue-2068	344	6	,	,	PUNCT
issue-2068	344	7	brands	brand	NOUN
issue-2068	344	8	have	have	VERB
issue-2068	344	9	the	the	DET
issue-2068	344	10	opportunity	opportunity	NOUN
issue-2068	344	11	to	to	PART
issue-2068	344	12	identify	identify	VERB
issue-2068	344	13	customer	customer	NOUN
issue-2068	344	14	needs	need	NOUN
issue-2068	344	15	,	,	PUNCT
issue-2068	344	16	wants	want	VERB
issue-2068	344	17	and	and	CCONJ
issue-2068	344	18	requirements	requirement	NOUN
issue-2068	344	19	.	.	PUNCT
issue-2068	345	1	meeting	meet	VERB
issue-2068	345	2	the	the	DET
issue-2068	345	3	needs	need	NOUN
issue-2068	345	4	of	of	ADP
issue-2068	345	5	customers	customer	NOUN
issue-2068	345	6	can	can	AUX
issue-2068	345	7	be	be	AUX
issue-2068	345	8	done	do	VERB
issue-2068	345	9	by	by	ADP
issue-2068	345	10	personalising	personalise	VERB
issue-2068	345	11	marketing	marketing	NOUN
issue-2068	345	12	or	or	CCONJ
issue-2068	345	13	treating	treat	VERB
issue-2068	345	14	each	each	DET
issue-2068	345	15	customer	customer	NOUN
issue-2068	345	16	individually	individually	ADV
issue-2068	345	17	based	base	VERB
issue-2068	345	18	on	on	ADP
issue-2068	345	19	their	their	PRON
issue-2068	345	20	interests	interest	NOUN
issue-2068	345	21	and	and	CCONJ
issue-2068	345	22	needs	need	NOUN
issue-2068	345	23	(	(	PUNCT
issue-2068	345	24	anshari	anshari	PROPN
issue-2068	345	25	et	et	PROPN
issue-2068	345	26	al	al	PROPN
issue-2068	345	27	.	.	PROPN
issue-2068	345	28	,	,	PUNCT
issue-2068	345	29	2019	2019	NUM
issue-2068	345	30	,	,	PUNCT
issue-2068	345	31	p.	p.	NOUN
issue-2068	345	32	100	100	NUM
issue-2068	345	33	)	)	PUNCT
issue-2068	345	34	.	.	PUNCT
issue-2068	346	1	personalisation	personalisation	NOUN
issue-2068	346	2	is	be	AUX
issue-2068	346	3	one	one	NUM
issue-2068	346	4	of	of	ADP
issue-2068	346	5	the	the	DET
issue-2068	346	6	most	most	ADV
issue-2068	346	7	favourable	favourable	ADJ
issue-2068	346	8	opportunities	opportunity	NOUN
issue-2068	346	9	of	of	ADP
issue-2068	346	10	online	online	ADJ
issue-2068	346	11	communication	communication	NOUN
issue-2068	346	12	channels	channel	NOUN
issue-2068	346	13	.	.	PUNCT
issue-2068	347	1	brands	brand	NOUN
issue-2068	347	2	need	need	VERB
issue-2068	347	3	to	to	PART
issue-2068	347	4	personalise	personalise	VERB
issue-2068	347	5	their	their	PRON
issue-2068	347	6	permission	permission	NOUN
issue-2068	347	7	marketing	marketing	NOUN
issue-2068	347	8	policies	policy	NOUN
issue-2068	347	9	in	in	ADP
issue-2068	347	10	order	order	NOUN
issue-2068	347	11	to	to	PART
issue-2068	347	12	increase	increase	VERB
issue-2068	347	13	the	the	DET
issue-2068	347	14	efficiency	efficiency	NOUN
issue-2068	347	15	of	of	ADP
issue-2068	347	16	their	their	PRON
issue-2068	347	17	communication	communication	NOUN
issue-2068	347	18	.	.	PUNCT
issue-2068	348	1	however	however	ADV
issue-2068	348	2	,	,	PUNCT
issue-2068	348	3	companies	company	NOUN
issue-2068	348	4	need	need	VERB
issue-2068	348	5	to	to	PART
issue-2068	348	6	carefully	carefully	ADV
issue-2068	348	7	choose	choose	VERB
issue-2068	348	8	the	the	DET
issue-2068	348	9	degree	degree	NOUN
issue-2068	348	10	of	of	ADP
issue-2068	348	11	personalisation	personalisation	NOUN
issue-2068	348	12	.	.	PUNCT
issue-2068	349	1	it	it	PRON
issue-2068	349	2	needs	need	VERB
issue-2068	349	3	to	to	PART
issue-2068	349	4	be	be	AUX
issue-2068	349	5	increased	increase	VERB
issue-2068	349	6	gradually	gradually	ADV
issue-2068	349	7	,	,	PUNCT
issue-2068	349	8	depending	depend	VERB
issue-2068	349	9	on	on	ADP
issue-2068	349	10	the	the	DET
issue-2068	349	11	intensity	intensity	NOUN
issue-2068	349	12	of	of	ADP
issue-2068	349	13	customer	customer	NOUN
issue-2068	349	14	engagement	engagement	NOUN
issue-2068	349	15	.	.	PUNCT
issue-2068	350	1	it	it	PRON
issue-2068	350	2	also	also	ADV
issue-2068	350	3	requires	require	VERB
issue-2068	350	4	consideration	consideration	NOUN
issue-2068	350	5	of	of	ADP
issue-2068	350	6	the	the	DET
issue-2068	350	7	different	different	ADJ
issue-2068	350	8	stages	stage	NOUN
issue-2068	350	9	of	of	ADP
issue-2068	350	10	the	the	DET
issue-2068	350	11	customer	customer	NOUN
issue-2068	350	12	journey	journey	NOUN
issue-2068	350	13	and	and	CCONJ
issue-2068	350	14	decision	decision	NOUN
issue-2068	350	15	-	-	PUNCT
issue-2068	350	16	making	make	VERB
issue-2068	350	17	process	process	NOUN
issue-2068	350	18	.	.	PUNCT
issue-2068	351	1	redundant	redundant	ADJ
issue-2068	351	2	personalisation	personalisation	NOUN
issue-2068	351	3	in	in	ADP
issue-2068	351	4	the	the	DET
issue-2068	351	5	early	early	ADJ
issue-2068	351	6	stages	stage	NOUN
issue-2068	351	7	of	of	ADP
issue-2068	351	8	communication	communication	NOUN
issue-2068	351	9	can	can	AUX
issue-2068	351	10	have	have	VERB
issue-2068	351	11	a	a	DET
issue-2068	351	12	negative	negative	ADJ
issue-2068	351	13	impact	impact	NOUN
issue-2068	351	14	on	on	ADP
issue-2068	351	15	consumers	consumer	NOUN
issue-2068	351	16	'	'	PART
issue-2068	351	17	perceptions	perception	NOUN
issue-2068	351	18	,	,	PUNCT
issue-2068	351	19	decisions	decision	NOUN
issue-2068	351	20	and	and	CCONJ
issue-2068	351	21	ultimately	ultimately	ADV
issue-2068	351	22	their	their	PRON
issue-2068	351	23	behaviour	behaviour	NOUN
issue-2068	351	24	.	.	PUNCT
issue-2068	352	1	therefore	therefore	ADV
issue-2068	352	2	,	,	PUNCT
issue-2068	352	3	personalised	personalised	ADJ
issue-2068	352	4	communication	communication	NOUN
issue-2068	352	5	in	in	ADP
issue-2068	352	6	a	a	DET
issue-2068	352	7	permission	permission	NOUN
issue-2068	352	8	marketing	marketing	NOUN
issue-2068	352	9	policy	policy	NOUN
issue-2068	352	10	requires	require	VERB
issue-2068	352	11	thorough	thorough	ADJ
issue-2068	352	12	prior	prior	ADJ
issue-2068	352	13	analysis	analysis	NOUN
issue-2068	352	14	of	of	ADP
issue-2068	352	15	marketing	marketing	NOUN
issue-2068	352	16	data	datum	NOUN
issue-2068	352	17	and	and	CCONJ
issue-2068	352	18	careful	careful	ADJ
issue-2068	352	19	execution	execution	NOUN
issue-2068	352	20	.	.	PUNCT
issue-2068	353	1	advertising	advertising	NOUN
issue-2068	353	2	in	in	ADP
issue-2068	353	3	the	the	DET
issue-2068	353	4	context	context	NOUN
issue-2068	353	5	of	of	ADP
issue-2068	353	6	permission	permission	NOUN
issue-2068	353	7	marketing	marketing	NOUN
issue-2068	353	8	is	be	AUX
issue-2068	353	9	often	often	ADV
issue-2068	353	10	seen	see	VERB
issue-2068	353	11	as	as	ADP
issue-2068	353	12	interruptive	interruptive	ADJ
issue-2068	353	13	communication	communication	NOUN
issue-2068	353	14	.	.	PUNCT
issue-2068	354	1	however	however	ADV
issue-2068	354	2	,	,	PUNCT
issue-2068	354	3	baltic	baltic	ADJ
issue-2068	354	4	journal	journal	NOUN
issue-2068	354	5	of	of	ADP
issue-2068	354	6	economic	economic	ADJ
issue-2068	354	7	studies	study	NOUN
issue-2068	354	8	16	16	NUM
issue-2068	354	9	vol	vol	NOUN
issue-2068	354	10	.	.	PROPN
issue-2068	355	1	9	9	NUM
issue-2068	355	2	no	no	NOUN
issue-2068	355	3	.	.	NOUN
issue-2068	355	4	2	2	NUM
issue-2068	355	5	,	,	PUNCT
issue-2068	355	6	2023	2023	NUM
issue-2068	355	7	online	online	ADJ
issue-2068	355	8	communication	communication	NOUN
issue-2068	355	9	channels	channel	NOUN
issue-2068	355	10	make	make	VERB
issue-2068	355	11	it	it	PRON
issue-2068	355	12	possible	possible	ADJ
issue-2068	355	13	to	to	PART
issue-2068	355	14	conduct	conduct	VERB
issue-2068	355	15	permission	permission	NOUN
issue-2068	355	16	-	-	PUNCT
issue-2068	355	17	based	base	VERB
issue-2068	355	18	advertising	advertising	NOUN
issue-2068	355	19	campaigns	campaign	NOUN
issue-2068	355	20	.	.	PUNCT
issue-2068	356	1	this	this	PRON
issue-2068	356	2	can	can	AUX
issue-2068	356	3	be	be	AUX
issue-2068	356	4	achieved	achieve	VERB
issue-2068	356	5	through	through	ADP
issue-2068	356	6	a	a	DET
issue-2068	356	7	comprehensive	comprehensive	ADJ
issue-2068	356	8	analysis	analysis	NOUN
issue-2068	356	9	of	of	ADP
issue-2068	356	10	consumer	consumer	NOUN
issue-2068	356	11	data	datum	NOUN
issue-2068	356	12	and	and	CCONJ
issue-2068	356	13	behavioural	behavioural	ADJ
issue-2068	356	14	characteristics	characteristic	NOUN
issue-2068	356	15	.	.	PUNCT
issue-2068	357	1	when	when	SCONJ
issue-2068	357	2	consumers	consumer	NOUN
issue-2068	357	3	have	have	VERB
issue-2068	357	4	a	a	DET
issue-2068	357	5	conscious	conscious	ADJ
issue-2068	357	6	and	and	CCONJ
issue-2068	357	7	intense	intense	ADJ
issue-2068	357	8	relationship	relationship	NOUN
issue-2068	357	9	with	with	ADP
issue-2068	357	10	a	a	DET
issue-2068	357	11	brand	brand	NOUN
issue-2068	357	12	,	,	PUNCT
issue-2068	357	13	they	they	PRON
issue-2068	357	14	subconsciously	subconsciously	ADV
issue-2068	357	15	expect	expect	VERB
issue-2068	357	16	the	the	DET
issue-2068	357	17	brand	brand	NOUN
issue-2068	357	18	to	to	PART
issue-2068	357	19	advertise	advertise	VERB
issue-2068	357	20	to	to	ADP
issue-2068	357	21	them	they	PRON
issue-2068	357	22	.	.	PUNCT
issue-2068	358	1	in	in	ADP
issue-2068	358	2	this	this	DET
issue-2068	358	3	case	case	NOUN
issue-2068	358	4	,	,	PUNCT
issue-2068	358	5	this	this	DET
issue-2068	358	6	type	type	NOUN
issue-2068	358	7	of	of	ADP
issue-2068	358	8	advertising	advertising	NOUN
issue-2068	358	9	is	be	AUX
issue-2068	358	10	not	not	PART
issue-2068	358	11	perceived	perceive	VERB
issue-2068	358	12	as	as	ADP
issue-2068	358	13	a	a	DET
issue-2068	358	14	disruptive	disruptive	ADJ
issue-2068	358	15	attempt	attempt	NOUN
issue-2068	358	16	to	to	PART
issue-2068	358	17	grab	grab	VERB
issue-2068	358	18	their	their	PRON
issue-2068	358	19	attention	attention	NOUN
issue-2068	358	20	,	,	PUNCT
issue-2068	358	21	but	but	CCONJ
issue-2068	358	22	as	as	ADP
issue-2068	358	23	an	an	DET
issue-2068	358	24	opportunity	opportunity	NOUN
issue-2068	358	25	to	to	PART
issue-2068	358	26	learn	learn	VERB
issue-2068	358	27	about	about	ADP
issue-2068	358	28	new	new	ADJ
issue-2068	358	29	products	product	NOUN
issue-2068	358	30	and	and	CCONJ
issue-2068	358	31	services	service	NOUN
issue-2068	358	32	.	.	PUNCT
issue-2068	359	1	online	online	ADJ
issue-2068	359	2	touchpoints	touchpoint	NOUN
issue-2068	359	3	have	have	VERB
issue-2068	359	4	the	the	DET
issue-2068	359	5	potential	potential	NOUN
issue-2068	359	6	to	to	PART
issue-2068	359	7	meet	meet	VERB
issue-2068	359	8	the	the	DET
issue-2068	359	9	principles	principle	NOUN
issue-2068	359	10	of	of	ADP
issue-2068	359	11	permission	permission	NOUN
issue-2068	359	12	marketing	marketing	NOUN
issue-2068	359	13	.	.	PUNCT
issue-2068	360	1	customers	customer	NOUN
issue-2068	360	2	react	react	VERB
issue-2068	360	3	differently	differently	ADV
issue-2068	360	4	to	to	ADP
issue-2068	360	5	their	their	PRON
issue-2068	360	6	experiences	experience	NOUN
issue-2068	360	7	depending	depend	VERB
issue-2068	360	8	on	on	ADP
issue-2068	360	9	whether	whether	SCONJ
issue-2068	360	10	they	they	PRON
issue-2068	360	11	take	take	VERB
issue-2068	360	12	place	place	NOUN
issue-2068	360	13	on	on	ADP
issue-2068	360	14	a	a	DET
issue-2068	360	15	website	website	NOUN
issue-2068	360	16	or	or	CCONJ
issue-2068	360	17	in	in	ADP
issue-2068	360	18	a	a	DET
issue-2068	360	19	store	store	NOUN
issue-2068	360	20	.	.	PUNCT
issue-2068	361	1	companies	company	NOUN
issue-2068	361	2	need	need	VERB
issue-2068	361	3	to	to	PART
issue-2068	361	4	ensure	ensure	VERB
issue-2068	361	5	that	that	SCONJ
issue-2068	361	6	all	all	DET
issue-2068	361	7	touchpoints	touchpoint	NOUN
issue-2068	361	8	are	be	AUX
issue-2068	361	9	integrated	integrate	VERB
issue-2068	361	10	(	(	PUNCT
issue-2068	361	11	bolton	bolton	PROPN
issue-2068	361	12	et	et	PROPN
issue-2068	361	13	al	al	PROPN
issue-2068	361	14	.	.	PROPN
issue-2068	361	15	,	,	PUNCT
issue-2068	361	16	2022	2022	NUM
issue-2068	361	17	,	,	PUNCT
issue-2068	361	18	p.	p.	NOUN
issue-2068	361	19	85	85	NUM
issue-2068	361	20	)	)	PUNCT
issue-2068	361	21	.	.	PUNCT
issue-2068	362	1	only	only	ADV
issue-2068	362	2	the	the	DET
issue-2068	362	3	unity	unity	NOUN
issue-2068	362	4	and	and	CCONJ
issue-2068	362	5	full	full	ADJ
issue-2068	362	6	integration	integration	NOUN
issue-2068	362	7	of	of	ADP
issue-2068	362	8	online	online	ADJ
issue-2068	362	9	touchpoints	touchpoint	NOUN
issue-2068	362	10	can	can	AUX
issue-2068	362	11	positively	positively	ADV
issue-2068	362	12	influence	influence	VERB
issue-2068	362	13	consumer	consumer	NOUN
issue-2068	362	14	behaviour	behaviour	NOUN
issue-2068	362	15	.	.	PUNCT
issue-2068	363	1	each	each	DET
issue-2068	363	2	touchpoint	touchpoint	NOUN
issue-2068	363	3	should	should	AUX
issue-2068	363	4	be	be	AUX
issue-2068	363	5	designed	design	VERB
issue-2068	363	6	with	with	ADP
issue-2068	363	7	permission	permission	NOUN
issue-2068	363	8	in	in	ADP
issue-2068	363	9	mind	mind	NOUN
issue-2068	363	10	.	.	PUNCT
issue-2068	364	1	this	this	DET
issue-2068	364	2	approach	approach	NOUN
issue-2068	364	3	becomes	become	VERB
issue-2068	364	4	even	even	ADV
issue-2068	364	5	more	more	ADV
issue-2068	364	6	important	important	ADJ
issue-2068	364	7	when	when	SCONJ
issue-2068	364	8	most	most	ADJ
issue-2068	364	9	consumers	consumer	NOUN
issue-2068	364	10	are	be	AUX
issue-2068	364	11	highly	highly	ADV
issue-2068	364	12	informed	informed	ADJ
issue-2068	364	13	and	and	CCONJ
issue-2068	364	14	aware	aware	ADJ
issue-2068	364	15	of	of	ADP
issue-2068	364	16	brands	brand	NOUN
issue-2068	364	17	'	'	PART
issue-2068	364	18	marketing	marketing	NOUN
issue-2068	364	19	policies	policy	NOUN
issue-2068	364	20	and	and	CCONJ
issue-2068	364	21	commercial	commercial	ADJ
issue-2068	364	22	intentions	intention	NOUN
issue-2068	364	23	.	.	PUNCT
issue-2068	365	1	last	last	ADJ
issue-2068	365	2	but	but	CCONJ
issue-2068	365	3	not	not	PART
issue-2068	365	4	least	least	ADJ
issue-2068	365	5	,	,	PUNCT
issue-2068	365	6	companies	company	NOUN
issue-2068	365	7	should	should	AUX
issue-2068	365	8	realise	realise	VERB
issue-2068	365	9	that	that	SCONJ
issue-2068	365	10	the	the	DET
issue-2068	365	11	internet	internet	NOUN
issue-2068	365	12	has	have	AUX
issue-2068	365	13	taken	take	VERB
issue-2068	365	14	away	away	ADV
issue-2068	365	15	their	their	PRON
issue-2068	365	16	ability	ability	NOUN
issue-2068	365	17	to	to	PART
issue-2068	365	18	be	be	AUX
issue-2068	365	19	irresponsible	irresponsible	ADJ
issue-2068	365	20	.	.	PUNCT
issue-2068	366	1	moreover	moreover	ADV
issue-2068	366	2	,	,	PUNCT
issue-2068	366	3	the	the	DET
issue-2068	366	4	peculiarities	peculiarity	NOUN
issue-2068	366	5	of	of	ADP
issue-2068	366	6	online	online	ADJ
issue-2068	366	7	communication	communication	NOUN
issue-2068	366	8	drastically	drastically	ADV
issue-2068	366	9	reduce	reduce	VERB
issue-2068	366	10	the	the	DET
issue-2068	366	11	effectiveness	effectiveness	NOUN
issue-2068	366	12	of	of	ADP
issue-2068	366	13	interruptive	interruptive	ADJ
issue-2068	366	14	marketing	marketing	NOUN
issue-2068	366	15	communications	communication	NOUN
issue-2068	366	16	.	.	PUNCT
issue-2068	367	1	as	as	ADP
issue-2068	367	2	seth	seth	PROPN
issue-2068	367	3	godin	godin	PROPN
issue-2068	367	4	predicts	predict	NOUN
issue-2068	367	5	,	,	PUNCT
issue-2068	367	6	"	"	PUNCT
issue-2068	367	7	in	in	ADP
issue-2068	367	8	the	the	DET
issue-2068	367	9	long	long	ADJ
issue-2068	367	10	run	run	NOUN
issue-2068	367	11	,	,	PUNCT
issue-2068	367	12	interruptive	interruptive	ADJ
issue-2068	367	13	marketing	marketing	NOUN
issue-2068	367	14	is	be	AUX
issue-2068	367	15	doomed	doom	VERB
issue-2068	367	16	as	as	ADP
issue-2068	367	17	a	a	DET
issue-2068	367	18	mass	mass	ADJ
issue-2068	367	19	marketing	marketing	NOUN
issue-2068	367	20	tool	tool	NOUN
issue-2068	367	21	.	.	PUNCT
issue-2068	367	22	"	"	PUNCT
issue-2068	368	1	(	(	PUNCT
issue-2068	368	2	godin	godin	NOUN
issue-2068	368	3	,	,	PUNCT
issue-2068	368	4	1999	1999	NUM
issue-2068	368	5	,	,	PUNCT
issue-2068	368	6	p.	p.	NOUN
issue-2068	368	7	43	43	NUM
issue-2068	368	8	)	)	PUNCT
issue-2068	368	9	therefore	therefore	ADV
issue-2068	368	10	,	,	PUNCT
issue-2068	368	11	brands	brand	NOUN
issue-2068	368	12	need	need	VERB
issue-2068	368	13	to	to	PART
issue-2068	368	14	rethink	rethink	VERB
issue-2068	368	15	reality	reality	NOUN
issue-2068	368	16	and	and	CCONJ
issue-2068	368	17	base	base	VERB
issue-2068	368	18	their	their	PRON
issue-2068	368	19	marketing	marketing	NOUN
issue-2068	368	20	policies	policy	NOUN
issue-2068	368	21	on	on	ADP
issue-2068	368	22	permission	permission	NOUN
issue-2068	368	23	principles	principle	NOUN
issue-2068	368	24	.	.	PUNCT
issue-2068	369	1	5	5	X
issue-2068	369	2	.	.	X
issue-2068	369	3	conclusions	conclusion	NOUN
issue-2068	369	4	based	base	VERB
issue-2068	369	5	on	on	ADP
issue-2068	369	6	the	the	DET
issue-2068	369	7	literature	literature	PROPN
issue-2068	369	8	review	review	PROPN
issue-2068	369	9	,	,	PUNCT
issue-2068	369	10	discussion	discussion	NOUN
issue-2068	369	11	and	and	CCONJ
issue-2068	369	12	analysis	analysis	NOUN
issue-2068	369	13	of	of	ADP
issue-2068	369	14	the	the	DET
issue-2068	369	15	issue	issue	NOUN
issue-2068	369	16	,	,	PUNCT
issue-2068	369	17	it	it	PRON
issue-2068	369	18	is	be	AUX
issue-2068	369	19	possible	possible	ADJ
issue-2068	369	20	to	to	PART
issue-2068	369	21	formulate	formulate	VERB
issue-2068	369	22	recommendations	recommendation	NOUN
issue-2068	369	23	for	for	ADP
issue-2068	369	24	increasing	increase	VERB
issue-2068	369	25	the	the	DET
issue-2068	369	26	effectiveness	effectiveness	NOUN
issue-2068	369	27	of	of	ADP
issue-2068	369	28	permission	permission	NOUN
issue-2068	369	29	marketing	marketing	NOUN
issue-2068	369	30	in	in	ADP
issue-2068	369	31	influencing	influence	VERB
issue-2068	369	32	consumer	consumer	NOUN
issue-2068	369	33	behaviour	behaviour	NOUN
issue-2068	369	34	through	through	ADP
issue-2068	369	35	online	online	ADJ
issue-2068	369	36	communication	communication	NOUN
issue-2068	369	37	channels	channel	NOUN
issue-2068	369	38	:	:	PUNCT
issue-2068	369	39	1	1	X
issue-2068	369	40	.	.	X
issue-2068	369	41	permission	permission	NOUN
issue-2068	369	42	marketing	marketing	NOUN
issue-2068	369	43	is	be	AUX
issue-2068	369	44	not	not	PART
issue-2068	369	45	an	an	DET
issue-2068	369	46	individual	individual	ADJ
issue-2068	369	47	campaign	campaign	NOUN
issue-2068	369	48	.	.	PUNCT
issue-2068	370	1	it	it	PRON
issue-2068	370	2	is	be	AUX
issue-2068	370	3	a	a	DET
issue-2068	370	4	general	general	ADJ
issue-2068	370	5	strategy	strategy	NOUN
issue-2068	370	6	.	.	PUNCT
issue-2068	371	1	therefore	therefore	ADV
issue-2068	371	2	,	,	PUNCT
issue-2068	371	3	it	it	PRON
issue-2068	371	4	is	be	AUX
issue-2068	371	5	necessary	necessary	ADJ
issue-2068	371	6	to	to	PART
issue-2068	371	7	maintain	maintain	VERB
issue-2068	371	8	the	the	DET
issue-2068	371	9	principles	principle	NOUN
issue-2068	371	10	of	of	ADP
issue-2068	371	11	permission	permission	NOUN
issue-2068	371	12	based	base	VERB
issue-2068	371	13	communication	communication	NOUN
issue-2068	371	14	on	on	ADP
issue-2068	371	15	a	a	DET
issue-2068	371	16	regular	regular	ADJ
issue-2068	371	17	basis	basis	NOUN
issue-2068	371	18	;	;	PUNCT
issue-2068	371	19	2	2	X
issue-2068	371	20	.	.	X
issue-2068	372	1	"	"	PUNCT
issue-2068	372	2	customer	customer	NOUN
issue-2068	372	3	is	be	AUX
issue-2068	372	4	king	king	NOUN
issue-2068	372	5	!	!	PUNCT
issue-2068	372	6	"	"	PUNCT
issue-2068	373	1	their	their	PRON
issue-2068	373	2	needs	need	NOUN
issue-2068	373	3	,	,	PUNCT
issue-2068	373	4	wants	want	VERB
issue-2068	373	5	and	and	CCONJ
issue-2068	373	6	demands	demand	NOUN
issue-2068	373	7	must	must	AUX
issue-2068	373	8	be	be	AUX
issue-2068	373	9	prioritised	prioritise	VERB
issue-2068	373	10	when	when	SCONJ
issue-2068	373	11	planning	plan	VERB
issue-2068	373	12	permission	permission	NOUN
issue-2068	373	13	marketing	marketing	NOUN
issue-2068	373	14	policies	policy	NOUN
issue-2068	373	15	;	;	PUNCT
issue-2068	373	16	3	3	X
issue-2068	373	17	.	.	X
issue-2068	373	18	data	datum	NOUN
issue-2068	373	19	analysis	analysis	NOUN
issue-2068	373	20	across	across	ADP
issue-2068	373	21	different	different	ADJ
issue-2068	373	22	online	online	ADJ
issue-2068	373	23	channels	channel	NOUN
issue-2068	373	24	is	be	AUX
issue-2068	373	25	one	one	NUM
issue-2068	373	26	of	of	ADP
issue-2068	373	27	the	the	DET
issue-2068	373	28	keys	key	NOUN
issue-2068	373	29	to	to	ADP
issue-2068	373	30	success	success	NOUN
issue-2068	373	31	.	.	PUNCT
issue-2068	374	1	it	it	PRON
issue-2068	374	2	is	be	AUX
issue-2068	374	3	necessary	necessary	ADJ
issue-2068	374	4	to	to	PART
issue-2068	374	5	understand	understand	VERB
issue-2068	374	6	consumer	consumer	NOUN
issue-2068	374	7	behaviour	behaviour	NOUN
issue-2068	374	8	in	in	ADP
issue-2068	374	9	order	order	NOUN
issue-2068	374	10	to	to	PART
issue-2068	374	11	plan	plan	VERB
issue-2068	374	12	high	high	ADJ
issue-2068	374	13	-	-	PUNCT
issue-2068	374	14	impact	impact	NOUN
issue-2068	374	15	campaigns	campaign	NOUN
issue-2068	374	16	;	;	PUNCT
issue-2068	374	17	4	4	X
issue-2068	374	18	.	.	X
issue-2068	374	19	content	content	NOUN
issue-2068	374	20	marketing	marketing	NOUN
issue-2068	374	21	,	,	PUNCT
issue-2068	374	22	together	together	ADV
issue-2068	374	23	with	with	ADP
issue-2068	374	24	various	various	ADJ
issue-2068	374	25	forms	form	NOUN
issue-2068	374	26	of	of	ADP
issue-2068	374	27	permission	permission	NOUN
issue-2068	374	28	-	-	PUNCT
issue-2068	374	29	based	base	VERB
issue-2068	374	30	communication	communication	NOUN
issue-2068	374	31	,	,	PUNCT
issue-2068	374	32	is	be	AUX
issue-2068	374	33	an	an	DET
issue-2068	374	34	effective	effective	ADJ
issue-2068	374	35	strategy	strategy	NOUN
issue-2068	374	36	for	for	ADP
issue-2068	374	37	attracting	attract	VERB
issue-2068	374	38	segmented	segment	VERB
issue-2068	374	39	audiences	audience	NOUN
issue-2068	374	40	and	and	CCONJ
issue-2068	374	41	building	build	VERB
issue-2068	374	42	long	long	ADJ
issue-2068	374	43	-	-	PUNCT
issue-2068	374	44	term	term	NOUN
issue-2068	374	45	relationships	relationship	NOUN
issue-2068	374	46	with	with	ADP
issue-2068	374	47	them	they	PRON
issue-2068	374	48	;	;	PUNCT
issue-2068	374	49	5	5	X
issue-2068	374	50	.	.	X
issue-2068	374	51	crm	crm	NOUN
issue-2068	374	52	tools	tool	NOUN
issue-2068	374	53	are	be	AUX
issue-2068	374	54	necessary	necessary	ADJ
issue-2068	374	55	to	to	PART
issue-2068	374	56	maintain	maintain	VERB
issue-2068	374	57	continuous	continuous	ADJ
issue-2068	374	58	communication	communication	NOUN
issue-2068	374	59	with	with	ADP
issue-2068	374	60	customers	customer	NOUN
issue-2068	374	61	,	,	PUNCT
issue-2068	374	62	monitor	monitor	VERB
issue-2068	374	63	their	their	PRON
issue-2068	374	64	behavioural	behavioural	ADJ
issue-2068	374	65	peculiarities	peculiarity	NOUN
issue-2068	374	66	and	and	CCONJ
issue-2068	374	67	make	make	VERB
issue-2068	374	68	appropriate	appropriate	ADJ
issue-2068	374	69	decisions	decision	NOUN
issue-2068	374	70	based	base	VERB
issue-2068	374	71	on	on	ADP
issue-2068	374	72	their	their	PRON
issue-2068	374	73	feedback	feedback	NOUN
issue-2068	374	74	;	;	PUNCT
issue-2068	374	75	6	6	X
issue-2068	374	76	.	.	X
issue-2068	374	77	orm	orm	NOUN
issue-2068	374	78	strategy	strategy	NOUN
issue-2068	374	79	and	and	CCONJ
issue-2068	374	80	tools	tool	NOUN
issue-2068	374	81	are	be	AUX
issue-2068	374	82	necessary	necessary	ADJ
issue-2068	374	83	to	to	PART
issue-2068	374	84	monitor	monitor	VERB
issue-2068	374	85	word	word	NOUN
issue-2068	374	86	-	-	PUNCT
issue-2068	374	87	of	of	ADP
issue-2068	374	88	-	-	PUNCT
issue-2068	374	89	mouth	mouth	NOUN
issue-2068	374	90	on	on	ADP
issue-2068	374	91	social	social	ADJ
issue-2068	374	92	media	medium	NOUN
issue-2068	374	93	and	and	CCONJ
issue-2068	374	94	other	other	ADJ
issue-2068	374	95	online	online	ADJ
issue-2068	374	96	platforms	platform	NOUN
issue-2068	374	97	,	,	PUNCT
issue-2068	374	98	detect	detect	VERB
issue-2068	374	99	potential	potential	ADJ
issue-2068	374	100	complications	complication	NOUN
issue-2068	374	101	early	early	ADV
issue-2068	374	102	and	and	CCONJ
issue-2068	374	103	make	make	VERB
issue-2068	374	104	preventive	preventive	ADJ
issue-2068	374	105	decisions	decision	NOUN
issue-2068	374	106	to	to	PART
issue-2068	374	107	avoid	avoid	VERB
issue-2068	374	108	a	a	DET
issue-2068	374	109	full	full	ADV
issue-2068	374	110	-	-	PUNCT
issue-2068	374	111	blown	blow	VERB
issue-2068	374	112	pr	pr	NOUN
issue-2068	374	113	crisis	crisis	NOUN
issue-2068	374	114	;	;	PUNCT
issue-2068	374	115	7	7	X
issue-2068	374	116	.	.	X
issue-2068	374	117	an	an	DET
issue-2068	374	118	anti	anti	ADJ
issue-2068	374	119	-	-	ADJ
issue-2068	374	120	crisis	crisis	ADJ
issue-2068	374	121	policy	policy	NOUN
issue-2068	374	122	is	be	AUX
issue-2068	374	123	needed	need	VERB
issue-2068	374	124	to	to	PART
issue-2068	374	125	identify	identify	VERB
issue-2068	374	126	potential	potential	ADJ
issue-2068	374	127	risks	risk	NOUN
issue-2068	374	128	at	at	ADP
issue-2068	374	129	different	different	ADJ
issue-2068	374	130	levels	level	NOUN
issue-2068	374	131	of	of	ADP
issue-2068	374	132	communication	communication	NOUN
issue-2068	374	133	:	:	PUNCT
issue-2068	374	134	social	social	ADJ
issue-2068	374	135	media	medium	NOUN
issue-2068	374	136	,	,	PUNCT
issue-2068	374	137	email	email	NOUN
issue-2068	374	138	,	,	PUNCT
issue-2068	374	139	promotional	promotional	ADJ
issue-2068	374	140	tools	tool	NOUN
issue-2068	374	141	,	,	PUNCT
issue-2068	374	142	crm	crm	NOUN
issue-2068	374	143	tools	tool	NOUN
issue-2068	374	144	and	and	CCONJ
issue-2068	374	145	mobile	mobile	ADJ
issue-2068	374	146	devices	device	NOUN
issue-2068	374	147	;	;	PUNCT
issue-2068	374	148	8	8	NUM
issue-2068	374	149	.	.	X
issue-2068	375	1	permission	permission	NOUN
issue-2068	375	2	marketing	marketing	NOUN
issue-2068	375	3	must	must	AUX
issue-2068	375	4	be	be	AUX
issue-2068	375	5	an	an	DET
issue-2068	375	6	integral	integral	ADJ
issue-2068	375	7	part	part	NOUN
issue-2068	375	8	of	of	ADP
issue-2068	375	9	integrated	integrate	VERB
issue-2068	375	10	marketing	marketing	NOUN
issue-2068	375	11	communications	communication	NOUN
issue-2068	375	12	(	(	PUNCT
issue-2068	375	13	imc	imc	NOUN
issue-2068	375	14	)	)	PUNCT
issue-2068	375	15	policy	policy	NOUN
issue-2068	375	16	,	,	PUNCT
issue-2068	375	17	not	not	PART
issue-2068	375	18	a	a	DET
issue-2068	375	19	separate	separate	ADJ
issue-2068	375	20	set	set	NOUN
issue-2068	375	21	of	of	ADP
issue-2068	375	22	decisions	decision	NOUN
issue-2068	375	23	and	and	CCONJ
issue-2068	375	24	activities	activity	NOUN
issue-2068	375	25	;	;	PUNCT
issue-2068	375	26	9	9	X
issue-2068	375	27	.	.	X
issue-2068	375	28	permission	permission	NOUN
issue-2068	375	29	marketing	marketing	NOUN
issue-2068	375	30	policy	policy	NOUN
issue-2068	375	31	must	must	AUX
issue-2068	375	32	be	be	AUX
issue-2068	375	33	supported	support	VERB
issue-2068	375	34	by	by	ADP
issue-2068	375	35	relevant	relevant	ADJ
issue-2068	375	36	technical	technical	ADJ
issue-2068	375	37	infrastructure	infrastructure	NOUN
issue-2068	375	38	,	,	PUNCT
issue-2068	375	39	applications	application	NOUN
issue-2068	375	40	and	and	CCONJ
issue-2068	375	41	qualified	qualified	ADJ
issue-2068	375	42	human	human	ADJ
issue-2068	375	43	resources	resource	NOUN
issue-2068	375	44	.	.	PUNCT
issue-2068	376	1	similar	similar	ADJ
issue-2068	376	2	to	to	ADP
issue-2068	376	3	other	other	ADJ
issue-2068	376	4	marketing	marketing	NOUN
issue-2068	376	5	concepts	concept	NOUN
issue-2068	376	6	,	,	PUNCT
issue-2068	376	7	permission	permission	NOUN
issue-2068	376	8	marketing	marketing	NOUN
issue-2068	376	9	is	be	AUX
issue-2068	376	10	constantly	constantly	ADV
issue-2068	376	11	evolving	evolve	VERB
issue-2068	376	12	and	and	CCONJ
issue-2068	376	13	changing	change	VERB
issue-2068	376	14	,	,	PUNCT
issue-2068	376	15	especially	especially	ADV
issue-2068	376	16	in	in	ADP
issue-2068	376	17	the	the	DET
issue-2068	376	18	fast	fast	ADV
issue-2068	376	19	-	-	PUNCT
issue-2068	376	20	paced	pace	VERB
issue-2068	376	21	digital	digital	ADJ
issue-2068	376	22	communication	communication	NOUN
issue-2068	376	23	age	age	NOUN
issue-2068	376	24	.	.	PUNCT
issue-2068	377	1	therefore	therefore	ADV
issue-2068	377	2	,	,	PUNCT
issue-2068	377	3	it	it	PRON
issue-2068	377	4	is	be	AUX
issue-2068	377	5	necessary	necessary	ADJ
issue-2068	377	6	to	to	PART
issue-2068	377	7	continue	continue	VERB
issue-2068	377	8	theoretical	theoretical	ADJ
issue-2068	377	9	and	and	CCONJ
issue-2068	377	10	practical	practical	ADJ
issue-2068	377	11	research	research	NOUN
issue-2068	377	12	to	to	PART
issue-2068	377	13	improve	improve	VERB
issue-2068	377	14	its	its	PRON
issue-2068	377	15	methodology	methodology	NOUN
issue-2068	377	16	to	to	PART
issue-2068	377	17	influence	influence	VERB
issue-2068	377	18	consumer	consumer	NOUN
issue-2068	377	19	behaviour	behaviour	NOUN
issue-2068	377	20	.	.	PUNCT
issue-2068	378	1	references	reference	NOUN
issue-2068	378	2	:	:	PUNCT
issue-2068	378	3	ainin	ainin	ADJ
issue-2068	378	4	,	,	PUNCT
issue-2068	378	5	s.	s.	PROPN
issue-2068	378	6	,	,	PUNCT
issue-2068	378	7	parveen	parveen	PROPN
issue-2068	378	8	,	,	PUNCT
issue-2068	378	9	f.	f.	PROPN
issue-2068	378	10	,	,	PUNCT
issue-2068	378	11	moghavvemi	moghavvemi	PROPN
issue-2068	378	12	,	,	PUNCT
issue-2068	378	13	s.	s.	PROPN
issue-2068	378	14	,	,	PUNCT
issue-2068	378	15	jaafar	jaafar	ADV
issue-2068	378	16	,	,	PUNCT
issue-2068	378	17	n.	n.	PROPN
issue-2068	378	18	i.	i.	PROPN
issue-2068	378	19	,	,	PUNCT
issue-2068	378	20	&	&	CCONJ
issue-2068	378	21	mohd	mohd	PROPN
issue-2068	378	22	shuib	shuib	PROPN
issue-2068	378	23	,	,	PUNCT
issue-2068	378	24	n.	n.	PROPN
issue-2068	378	25	l.	l.	PROPN
issue-2068	378	26	(	(	PUNCT
issue-2068	378	27	2015	2015	NUM
issue-2068	378	28	)	)	PUNCT
issue-2068	378	29	.	.	PUNCT
issue-2068	379	1	factors	factor	NOUN
issue-2068	379	2	influencing	influence	VERB
issue-2068	379	3	the	the	DET
issue-2068	379	4	use	use	NOUN
issue-2068	379	5	of	of	ADP
issue-2068	379	6	social	social	ADJ
issue-2068	379	7	media	medium	NOUN
issue-2068	379	8	by	by	ADP
issue-2068	379	9	smes	sme	NOUN
issue-2068	379	10	and	and	CCONJ
issue-2068	379	11	its	its	PRON
issue-2068	379	12	performance	performance	NOUN
issue-2068	379	13	outcomes	outcome	NOUN
issue-2068	379	14	.	.	PUNCT
issue-2068	380	1	industrial	industrial	ADJ
issue-2068	380	2	management	management	PROPN
issue-2068	380	3	&	&	CCONJ
issue-2068	380	4	data	datum	NOUN
issue-2068	380	5	systems	system	NOUN
issue-2068	380	6	,	,	PUNCT
issue-2068	380	7	vol	vol	NOUN
issue-2068	380	8	.	.	PROPN
issue-2068	380	9	115	115	NUM
issue-2068	380	10	,	,	PUNCT
issue-2068	380	11	no	no	INTJ
issue-2068	380	12	.	.	NOUN
issue-2068	380	13	3	3	NUM
issue-2068	380	14	,	,	PUNCT
issue-2068	380	15	pp	pp	ADJ
issue-2068	380	16	.	.	PUNCT
issue-2068	381	1	570–588	570–588	NUM
issue-2068	381	2	.	.	PUNCT
issue-2068	381	3	doi	doi	PROPN
issue-2068	381	4	:	:	PUNCT
issue-2068	381	5	https://doi.org/10.1108/imds-07-2014-0205	https://doi.org/10.1108/imds-07-2014-0205	NOUN
issue-2068	381	6	anshari	anshari	NOUN
issue-2068	381	7	,	,	PUNCT
issue-2068	381	8	m.	m.	NOUN
issue-2068	381	9	,	,	PUNCT
issue-2068	381	10	almunawar	almunawar	NOUN
issue-2068	381	11	,	,	PUNCT
issue-2068	381	12	m.	m.	NOUN
issue-2068	381	13	n.	n.	PROPN
issue-2068	381	14	,	,	PUNCT
issue-2068	381	15	lim	lim	PROPN
issue-2068	381	16	,	,	PUNCT
issue-2068	381	17	s.	s.	PROPN
issue-2068	381	18	a.	a.	PROPN
issue-2068	381	19	,	,	PUNCT
issue-2068	381	20	&	&	CCONJ
issue-2068	381	21	al	al	PROPN
issue-2068	381	22	-	-	PUNCT
issue-2068	381	23	mudimigh	mudimigh	NOUN
issue-2068	381	24	,	,	PUNCT
issue-2068	381	25	a.	a.	NOUN
issue-2068	381	26	(	(	PUNCT
issue-2068	381	27	2019	2019	NUM
issue-2068	381	28	)	)	PUNCT
issue-2068	381	29	.	.	PUNCT
issue-2068	382	1	customer	customer	NOUN
issue-2068	382	2	relationship	relationship	NOUN
issue-2068	382	3	management	management	NOUN
issue-2068	382	4	and	and	CCONJ
issue-2068	382	5	big	big	ADJ
issue-2068	382	6	data	datum	NOUN
issue-2068	382	7	enabled	enable	VERB
issue-2068	382	8	:	:	PUNCT
issue-2068	382	9	personalization	personalization	NOUN
issue-2068	382	10	&	&	CCONJ
issue-2068	382	11	customization	customization	NOUN
issue-2068	382	12	of	of	ADP
issue-2068	382	13	services	service	NOUN
issue-2068	382	14	.	.	PUNCT
issue-2068	383	1	applied	apply	VERB
issue-2068	383	2	computing	computing	NOUN
issue-2068	383	3	and	and	CCONJ
issue-2068	383	4	informatics	informatic	NOUN
issue-2068	383	5	,	,	PUNCT
issue-2068	383	6	vol	vol	NOUN
issue-2068	383	7	.	.	PROPN
issue-2068	383	8	15	15	NUM
issue-2068	383	9	,	,	PUNCT
issue-2068	383	10	issue	issue	NOUN
issue-2068	383	11	2	2	NUM
issue-2068	383	12	,	,	PUNCT
issue-2068	383	13	pp	pp	ADJ
issue-2068	383	14	.	.	PUNCT
issue-2068	384	1	94–101	94–101	NOUN
issue-2068	384	2	.	.	PUNCT
issue-2068	385	1	doi	doi	PROPN
issue-2068	385	2	:	:	PUNCT
issue-2068	385	3	https://doi.org/10.1016/j.aci.2018.05.004	https://doi.org/10.1016/j.aci.2018.05.004	PROPN
issue-2068	385	4	appel	appel	PROPN
issue-2068	385	5	,	,	PUNCT
issue-2068	385	6	g.	g.	PROPN
issue-2068	385	7	,	,	PUNCT
issue-2068	385	8	grewal	grewal	PROPN
issue-2068	385	9	,	,	PUNCT
issue-2068	385	10	l.	l.	PROPN
issue-2068	385	11	,	,	PUNCT
issue-2068	385	12	hadi	hadi	PROPN
issue-2068	385	13	,	,	PUNCT
issue-2068	385	14	r.	r.	PROPN
issue-2068	385	15	,	,	PUNCT
issue-2068	385	16	&	&	CCONJ
issue-2068	385	17	stephen	stephen	PROPN
issue-2068	385	18	,	,	PUNCT
issue-2068	385	19	a.	a.	NOUN
issue-2068	385	20	t.	t.	PROPN
issue-2068	385	21	(	(	PUNCT
issue-2068	385	22	2020	2020	NUM
issue-2068	385	23	)	)	PUNCT
issue-2068	385	24	.	.	PUNCT
issue-2068	386	1	the	the	DET
issue-2068	386	2	future	future	NOUN
issue-2068	386	3	of	of	ADP
issue-2068	386	4	social	social	ADJ
issue-2068	386	5	media	medium	NOUN
issue-2068	386	6	in	in	ADP
issue-2068	386	7	marketing	marketing	NOUN
issue-2068	386	8	.	.	PUNCT
issue-2068	387	1	journal	journal	NOUN
issue-2068	387	2	of	of	ADP
issue-2068	387	3	the	the	DET
issue-2068	387	4	academy	academy	NOUN
issue-2068	387	5	of	of	ADP
issue-2068	387	6	marketing	marketing	NOUN
issue-2068	387	7	science	science	NOUN
issue-2068	387	8	,	,	PUNCT
issue-2068	387	9	vol	vol	NOUN
issue-2068	387	10	.	.	PROPN
issue-2068	387	11	48	48	NUM
issue-2068	387	12	,	,	PUNCT
issue-2068	387	13	pp	pp	ADJ
issue-2068	387	14	.	.	PUNCT
issue-2068	388	1	79–95	79–95	NUM
issue-2068	388	2	.	.	PUNCT
issue-2068	389	1	doi	doi	NOUN
issue-2068	389	2	:	:	PUNCT
issue-2068	389	3	https://doi.org/10.1007/s11747-019-00695-1	https://doi.org/10.1007/s11747-019-00695-1	NUM
issue-2068	389	4	argyriou	argyriou	NOUN
issue-2068	389	5	,	,	PUNCT
issue-2068	389	6	e.	e.	PROPN
issue-2068	389	7	,	,	PUNCT
issue-2068	389	8	&	&	CCONJ
issue-2068	389	9	melewar	melewar	PROPN
issue-2068	389	10	,	,	PUNCT
issue-2068	389	11	t.	t.	PROPN
issue-2068	389	12	c.	c.	PROPN
issue-2068	389	13	(	(	PUNCT
issue-2068	389	14	2011	2011	NUM
issue-2068	389	15	)	)	PUNCT
issue-2068	389	16	.	.	PUNCT
issue-2068	390	1	consumer	consumer	NOUN
issue-2068	390	2	attitudes	attitude	NOUN
issue-2068	390	3	revisited	revisit	VERB
issue-2068	390	4	:	:	PUNCT
issue-2068	390	5	a	a	DET
issue-2068	390	6	review	review	NOUN
issue-2068	390	7	of	of	ADP
issue-2068	390	8	attitude	attitude	NOUN
issue-2068	390	9	theory	theory	NOUN
issue-2068	390	10	in	in	ADP
issue-2068	390	11	marketing	marketing	NOUN
issue-2068	390	12	research	research	NOUN
issue-2068	390	13	.	.	PUNCT
issue-2068	391	1	international	international	ADJ
issue-2068	391	2	journal	journal	PROPN
issue-2068	391	3	of	of	ADP
issue-2068	391	4	management	management	NOUN
issue-2068	391	5	reviews	review	NOUN
issue-2068	391	6	,	,	PUNCT
issue-2068	391	7	vol	vol	NOUN
issue-2068	391	8	.	.	PROPN
issue-2068	391	9	13	13	NUM
issue-2068	391	10	,	,	PUNCT
issue-2068	391	11	issue	issue	NOUN
issue-2068	391	12	4	4	NUM
issue-2068	391	13	,	,	PUNCT
issue-2068	391	14	pp	pp	ADJ
issue-2068	391	15	.	.	PUNCT
issue-2068	392	1	431–451	431–451	NUM
issue-2068	392	2	.	.	PUNCT
issue-2068	393	1	doi	doi	NOUN
issue-2068	393	2	:	:	PUNCT
issue-2068	393	3	https://doi.org/	https://doi.org/	NOUN
issue-2068	393	4	10.1111	10.1111	NUM
issue-2068	393	5	/	/	SYM
issue-2068	393	6	j.1468	j.1468	NOUN
issue-2068	393	7	-	-	PUNCT
issue-2068	393	8	2370.2011.00299.x	2370.2011.00299.x	NUM
issue-2068	393	9	behera	behera	PROPN
issue-2068	393	10	,	,	PUNCT
issue-2068	393	11	r.	r.	PROPN
issue-2068	393	12	k.	k.	PROPN
issue-2068	393	13	,	,	PUNCT
issue-2068	393	14	gunasekaran	gunasekaran	NOUN
issue-2068	393	15	,	,	PUNCT
issue-2068	393	16	a.	a.	NOUN
issue-2068	393	17	,	,	PUNCT
issue-2068	393	18	gupta	gupta	PROPN
issue-2068	393	19	,	,	PUNCT
issue-2068	393	20	s.	s.	PROPN
issue-2068	393	21	,	,	PUNCT
issue-2068	393	22	kamboj	kamboj	PROPN
issue-2068	393	23	,	,	PUNCT
issue-2068	393	24	s.	s.	PROPN
issue-2068	393	25	,	,	PUNCT
issue-2068	393	26	&	&	CCONJ
issue-2068	393	27	bala	bala	PROPN
issue-2068	393	28	,	,	PUNCT
issue-2068	393	29	p.	p.	PROPN
issue-2068	393	30	k.	k.	PROPN
issue-2068	394	1	(	(	PUNCT
issue-2068	394	2	2020	2020	NUM
issue-2068	394	3	)	)	PUNCT
issue-2068	394	4	.	.	PUNCT
issue-2068	395	1	personalized	personalize	VERB
issue-2068	395	2	digital	digital	ADJ
issue-2068	395	3	marketing	marketing	NOUN
issue-2068	395	4	recommender	recommender	NOUN
issue-2068	395	5	engine	engine	NOUN
issue-2068	395	6	.	.	PUNCT
issue-2068	396	1	journal	journal	NOUN
issue-2068	396	2	of	of	ADP
issue-2068	396	3	retailing	retailing	NOUN
issue-2068	396	4	and	and	CCONJ
issue-2068	396	5	consumer	consumer	NOUN
issue-2068	396	6	services	service	NOUN
issue-2068	396	7	,	,	PUNCT
issue-2068	396	8	vol	vol	NOUN
issue-2068	396	9	.	.	PROPN
issue-2068	397	1	53	53	NUM
issue-2068	397	2	.	.	PUNCT
issue-2068	397	3	doi	doi	NOUN
issue-2068	397	4	:	:	PUNCT
issue-2068	397	5	https://doi.org/10.1016/	https://doi.org/10.1016/	PROPN
issue-2068	397	6	j.jretconser.2019.03.026	j.jretconser.2019.03.026	PROPN
issue-2068	397	7	berman	berman	PROPN
issue-2068	397	8	,	,	PUNCT
issue-2068	397	9	b.	b.	PROPN
issue-2068	397	10	(	(	PUNCT
issue-2068	397	11	2016	2016	NUM
issue-2068	397	12	)	)	PUNCT
issue-2068	397	13	.	.	PUNCT
issue-2068	398	1	planning	plan	VERB
issue-2068	398	2	and	and	CCONJ
issue-2068	398	3	implementing	implement	VERB
issue-2068	398	4	effective	effective	ADJ
issue-2068	398	5	mobile	mobile	ADJ
issue-2068	398	6	marketing	marketing	NOUN
issue-2068	398	7	programs	program	NOUN
issue-2068	398	8	.	.	PUNCT
issue-2068	399	1	business	business	NOUN
issue-2068	399	2	horizons	horizon	NOUN
issue-2068	399	3	,	,	PUNCT
issue-2068	399	4	vol	vol	NOUN
issue-2068	399	5	.	.	PROPN
issue-2068	399	6	59	59	NUM
issue-2068	399	7	,	,	PUNCT
issue-2068	399	8	issue	issue	NOUN
issue-2068	399	9	4	4	NUM
issue-2068	399	10	,	,	PUNCT
issue-2068	399	11	pp	pp	ADJ
issue-2068	399	12	.	.	PUNCT
issue-2068	400	1	431–439	431–439	NUM
issue-2068	400	2	.	.	PUNCT
issue-2068	401	1	doi	doi	NOUN
issue-2068	401	2	:	:	PUNCT
issue-2068	401	3	https://doi.org/10.1016/j.bushor.2016.03.006	https://doi.org/10.1016/j.bushor.2016.03.006	ADJ
issue-2068	401	4	baltic	baltic	ADJ
issue-2068	401	5	journal	journal	NOUN
issue-2068	401	6	of	of	ADP
issue-2068	401	7	economic	economic	ADJ
issue-2068	401	8	studies	study	NOUN
issue-2068	401	9	17	17	NUM
issue-2068	401	10	vol	vol	NOUN
issue-2068	401	11	.	.	PROPN
issue-2068	402	1	9	9	NUM
issue-2068	402	2	no	no	NOUN
issue-2068	402	3	.	.	NOUN
issue-2068	402	4	2	2	NUM
issue-2068	402	5	,	,	PUNCT
issue-2068	402	6	2023	2023	NUM
issue-2068	402	7	bleier	bleier	NOUN
issue-2068	402	8	,	,	PUNCT
issue-2068	402	9	a.	a.	NOUN
issue-2068	402	10	,	,	PUNCT
issue-2068	402	11	goldfarb	goldfarb	PROPN
issue-2068	402	12	,	,	PUNCT
issue-2068	402	13	a.	a.	NOUN
issue-2068	402	14	,	,	PUNCT
issue-2068	402	15	&	&	CCONJ
issue-2068	402	16	tucker	tucker	PROPN
issue-2068	402	17	,	,	PUNCT
issue-2068	402	18	c.	c.	PROPN
issue-2068	402	19	(	(	PUNCT
issue-2068	402	20	2020	2020	NUM
issue-2068	402	21	)	)	PUNCT
issue-2068	402	22	.	.	PUNCT
issue-2068	403	1	consumer	consumer	NOUN
issue-2068	403	2	privacy	privacy	NOUN
issue-2068	403	3	and	and	CCONJ
issue-2068	403	4	the	the	DET
issue-2068	403	5	future	future	NOUN
issue-2068	403	6	of	of	ADP
issue-2068	403	7	data	data	NOUN
issue-2068	403	8	-	-	PUNCT
issue-2068	403	9	based	base	VERB
issue-2068	403	10	innovation	innovation	NOUN
issue-2068	403	11	and	and	CCONJ
issue-2068	403	12	marketing	marketing	NOUN
issue-2068	403	13	,	,	PUNCT
issue-2068	403	14	international	international	ADJ
issue-2068	403	15	journal	journal	NOUN
issue-2068	403	16	of	of	ADP
issue-2068	403	17	research	research	NOUN
issue-2068	403	18	in	in	ADP
issue-2068	403	19	marketing	marketing	NOUN
issue-2068	403	20	,	,	PUNCT
issue-2068	403	21	vol	vol	NOUN
issue-2068	403	22	.	.	PROPN
issue-2068	403	23	37	37	NUM
issue-2068	403	24	,	,	PUNCT
issue-2068	403	25	issue	issue	NOUN
issue-2068	403	26	3	3	NUM
issue-2068	403	27	,	,	PUNCT
issue-2068	403	28	pp	pp	ADJ
issue-2068	403	29	.	.	PUNCT
issue-2068	404	1	466–480	466–480	NUM
issue-2068	404	2	.	.	PUNCT
issue-2068	405	1	doi	doi	NOUN
issue-2068	405	2	:	:	PUNCT
issue-2068	405	3	http://dx.doi.org/10.1016/j.ijresmar.2020.03.006	http://dx.doi.org/10.1016/j.ijresmar.2020.03.006	ADJ
issue-2068	405	4	boateng	boateng	PROPN
issue-2068	405	5	,	,	PUNCT
issue-2068	405	6	s.	s.	PROPN
issue-2068	405	7	l.	l.	PROPN
issue-2068	405	8	(	(	PUNCT
issue-2068	405	9	2018	2018	NUM
issue-2068	405	10	)	)	PUNCT
issue-2068	405	11	.	.	PUNCT
issue-2068	406	1	online	online	PROPN
issue-2068	406	2	relationship	relationship	NOUN
issue-2068	406	3	marketing	marketing	NOUN
issue-2068	406	4	and	and	CCONJ
issue-2068	406	5	customer	customer	NOUN
issue-2068	406	6	loyalty	loyalty	NOUN
issue-2068	406	7	:	:	PUNCT
issue-2068	406	8	a	a	DET
issue-2068	406	9	signaling	signal	VERB
issue-2068	406	10	theory	theory	NOUN
issue-2068	406	11	perspective	perspective	NOUN
issue-2068	406	12	.	.	PUNCT
issue-2068	407	1	international	international	ADJ
issue-2068	407	2	journal	journal	PROPN
issue-2068	407	3	of	of	ADP
issue-2068	407	4	bank	bank	PROPN
issue-2068	407	5	marketing	marketing	NOUN
issue-2068	407	6	,	,	PUNCT
issue-2068	407	7	vol	vol	NOUN
issue-2068	407	8	.	.	PROPN
issue-2068	407	9	37	37	NUM
issue-2068	407	10	,	,	PUNCT
issue-2068	407	11	issue	issue	NOUN
issue-2068	407	12	1	1	NUM
issue-2068	407	13	.	.	PUNCT
issue-2068	408	1	doi	doi	PROPN
issue-2068	408	2	:	:	PUNCT
issue-2068	408	3	https://doi.org/10.1108/ijbm-01-2018-0009	https://doi.org/10.1108/ijbm-01-2018-0009	X
issue-2068	408	4	bolton	bolton	PROPN
issue-2068	408	5	,	,	PUNCT
issue-2068	408	6	r.	r.	PROPN
issue-2068	408	7	n.	n.	PROPN
issue-2068	408	8	,	,	PUNCT
issue-2068	408	9	gustafsson	gustafsson	PROPN
issue-2068	408	10	,	,	PUNCT
issue-2068	408	11	a.	a.	PROPN
issue-2068	408	12	,	,	PUNCT
issue-2068	408	13	tarasi	tarasi	PROPN
issue-2068	408	14	,	,	PUNCT
issue-2068	408	15	c.	c.	PROPN
issue-2068	408	16	o.	o.	PROPN
issue-2068	408	17	,	,	PUNCT
issue-2068	408	18	&	&	CCONJ
issue-2068	408	19	witell	witell	PROPN
issue-2068	408	20	,	,	PUNCT
issue-2068	408	21	l.	l.	PROPN
issue-2068	408	22	(	(	PUNCT
issue-2068	408	23	2022	2022	NUM
issue-2068	408	24	)	)	PUNCT
issue-2068	408	25	.	.	PUNCT
issue-2068	409	1	designing	design	VERB
issue-2068	409	2	satisfying	satisfy	VERB
issue-2068	409	3	service	service	NOUN
issue-2068	409	4	encounters	encounter	NOUN
issue-2068	409	5	:	:	PUNCT
issue-2068	409	6	website	website	NOUN
issue-2068	409	7	versus	versus	ADP
issue-2068	409	8	store	store	NOUN
issue-2068	409	9	touchpoints	touchpoint	NOUN
issue-2068	409	10	.	.	PUNCT
issue-2068	410	1	journal	journal	NOUN
issue-2068	410	2	of	of	ADP
issue-2068	410	3	the	the	DET
issue-2068	410	4	academy	academy	NOUN
issue-2068	410	5	of	of	ADP
issue-2068	410	6	marketing	marketing	NOUN
issue-2068	410	7	science	science	NOUN
issue-2068	410	8	,	,	PUNCT
issue-2068	410	9	vol	vol	NOUN
issue-2068	410	10	.	.	PROPN
issue-2068	411	1	50	50	NUM
issue-2068	411	2	,	,	PUNCT
issue-2068	411	3	pp	pp	ADJ
issue-2068	411	4	.	.	PUNCT
issue-2068	412	1	85–107	85–107	X
issue-2068	412	2	.	.	PUNCT
issue-2068	413	1	doi	doi	NOUN
issue-2068	413	2	:	:	PUNCT
issue-2068	413	3	https://doi.org/10.1007/s11747-021-00808-9	https://doi.org/10.1007/s11747-021-00808-9	PROPN
issue-2068	413	4	calder	calder	PROPN
issue-2068	413	5	,	,	PUNCT
issue-2068	413	6	b.	b.	PROPN
issue-2068	413	7	j.	j.	PROPN
issue-2068	413	8	,	,	PUNCT
issue-2068	413	9	isaac	isaac	PROPN
issue-2068	413	10	,	,	PUNCT
issue-2068	413	11	m.	m.	PROPN
issue-2068	413	12	s.	s.	PROPN
issue-2068	413	13	,	,	PUNCT
issue-2068	413	14	&	&	CCONJ
issue-2068	413	15	malthouse	malthouse	PROPN
issue-2068	413	16	,	,	PUNCT
issue-2068	413	17	e.	e.	PROPN
issue-2068	413	18	c.	c.	PROPN
issue-2068	413	19	(	(	PUNCT
issue-2068	413	20	2015	2015	NUM
issue-2068	413	21	)	)	PUNCT
issue-2068	413	22	.	.	PUNCT
issue-2068	414	1	how	how	SCONJ
issue-2068	414	2	to	to	PART
issue-2068	414	3	capture	capture	VERB
issue-2068	414	4	consumer	consumer	NOUN
issue-2068	414	5	experiences	experience	NOUN
issue-2068	414	6	:	:	PUNCT
issue-2068	414	7	a	a	DET
issue-2068	414	8	contextspecific	contextspecific	ADJ
issue-2068	414	9	approach	approach	NOUN
issue-2068	414	10	to	to	ADP
issue-2068	414	11	measuring	measure	VERB
issue-2068	414	12	engagement	engagement	NOUN
issue-2068	414	13	:	:	PUNCT
issue-2068	414	14	predicting	predict	VERB
issue-2068	414	15	consumer	consumer	NOUN
issue-2068	414	16	behavior	behavior	NOUN
issue-2068	414	17	across	across	ADP
issue-2068	414	18	qualitatively	qualitatively	ADV
issue-2068	414	19	different	different	ADJ
issue-2068	414	20	experiences	experience	NOUN
issue-2068	414	21	.	.	PUNCT
issue-2068	415	1	journal	journal	NOUN
issue-2068	415	2	of	of	ADP
issue-2068	415	3	advertising	advertising	NOUN
issue-2068	415	4	research	research	NOUN
issue-2068	415	5	,	,	PUNCT
issue-2068	415	6	vol	vol	NOUN
issue-2068	415	7	.	.	PROPN
issue-2068	415	8	55	55	NUM
issue-2068	415	9	,	,	PUNCT
issue-2068	415	10	іssue	іssue	NOUN
issue-2068	415	11	4	4	NUM
issue-2068	415	12	.	.	PUNCT
issue-2068	416	1	doi	doi	NOUN
issue-2068	416	2	:	:	PUNCT
issue-2068	416	3	https://doi.org/10.2501/jar-2015-028	https://doi.org/10.2501/jar-2015-028	ADJ
issue-2068	416	4	carmicheal	carmicheal	NOUN
issue-2068	416	5	,	,	PUNCT
issue-2068	416	6	k.	k.	PROPN
issue-2068	416	7	(	(	PUNCT
issue-2068	416	8	2019	2019	NUM
issue-2068	416	9	)	)	PUNCT
issue-2068	416	10	.	.	PUNCT
issue-2068	417	1	what	what	PRON
issue-2068	417	2	is	be	AUX
issue-2068	417	3	permission	permission	NOUN
issue-2068	417	4	marketing	marketing	NOUN
issue-2068	417	5	&	&	CCONJ
issue-2068	417	6	how	how	SCONJ
issue-2068	417	7	does	do	AUX
issue-2068	417	8	it	it	PRON
issue-2068	417	9	work	work	VERB
issue-2068	417	10	?	?	PUNCT
issue-2068	418	1	hubspot	hubspot	PROPN
issue-2068	418	2	blog	blog	PROPN
issue-2068	418	3	.	.	PUNCT
issue-2068	419	1	available	available	ADJ
issue-2068	419	2	at	at	ADP
issue-2068	419	3	:	:	PUNCT
issue-2068	419	4	https://blog.hubspot.com/marketing/permission-marketing-automation	https://blog.hubspot.com/marketing/permission-marketing-automation	PROPN
issue-2068	419	5	chaffey	chaffey	PROPN
issue-2068	419	6	,	,	PUNCT
issue-2068	419	7	d.	d.	PROPN
issue-2068	419	8	,	,	PUNCT
issue-2068	419	9	&	&	CCONJ
issue-2068	419	10	patron	patron	PROPN
issue-2068	419	11	,	,	PUNCT
issue-2068	419	12	m.	m.	NOUN
issue-2068	419	13	(	(	PUNCT
issue-2068	419	14	2012	2012	NUM
issue-2068	419	15	)	)	PUNCT
issue-2068	419	16	.	.	PUNCT
issue-2068	420	1	from	from	ADP
issue-2068	420	2	web	web	NOUN
issue-2068	420	3	analytics	analytic	NOUN
issue-2068	420	4	to	to	ADP
issue-2068	420	5	digital	digital	ADJ
issue-2068	420	6	marketing	marketing	NOUN
issue-2068	420	7	optimization	optimization	NOUN
issue-2068	420	8	:	:	PUNCT
issue-2068	420	9	increasing	increase	VERB
issue-2068	420	10	the	the	DET
issue-2068	420	11	commercial	commercial	ADJ
issue-2068	420	12	value	value	NOUN
issue-2068	420	13	of	of	ADP
issue-2068	420	14	digital	digital	ADJ
issue-2068	420	15	analytics	analytic	NOUN
issue-2068	420	16	.	.	PUNCT
issue-2068	421	1	journal	journal	PROPN
issue-2068	421	2	of	of	ADP
issue-2068	421	3	direct	direct	ADJ
issue-2068	421	4	,	,	PUNCT
issue-2068	421	5	data	datum	NOUN
issue-2068	421	6	and	and	CCONJ
issue-2068	421	7	digital	digital	ADJ
issue-2068	421	8	marketing	marketing	NOUN
issue-2068	421	9	practice	practice	NOUN
issue-2068	421	10	,	,	PUNCT
issue-2068	421	11	vol	vol	NOUN
issue-2068	421	12	.	.	PROPN
issue-2068	421	13	14	14	NUM
issue-2068	421	14	,	,	PUNCT
issue-2068	421	15	no	no	INTJ
issue-2068	421	16	.	.	NOUN
issue-2068	421	17	1	1	NUM
issue-2068	421	18	,	,	PUNCT
issue-2068	421	19	pp	pp	ADJ
issue-2068	421	20	.	.	PUNCT
issue-2068	422	1	30–45	30–45	NUM
issue-2068	422	2	.	.	PUNCT
issue-2068	423	1	doi	doi	NOUN
issue-2068	423	2	:	:	PUNCT
issue-2068	423	3	https://doi.org/10.1057/dddmp.2012.20	https://doi.org/10.1057/dddmp.2012.20	PROPN
issue-2068	423	4	dastane	dastane	NOUN
issue-2068	423	5	,	,	PUNCT
issue-2068	423	6	o.	o.	PROPN
issue-2068	423	7	(	(	PUNCT
issue-2068	423	8	2020	2020	NUM
issue-2068	423	9	)	)	PUNCT
issue-2068	423	10	.	.	PUNCT
issue-2068	424	1	impact	impact	NOUN
issue-2068	424	2	of	of	ADP
issue-2068	424	3	digital	digital	ADJ
issue-2068	424	4	marketing	marketing	NOUN
issue-2068	424	5	on	on	ADP
issue-2068	424	6	online	online	ADJ
issue-2068	424	7	purchase	purchase	NOUN
issue-2068	424	8	intention	intention	NOUN
issue-2068	424	9	:	:	PUNCT
issue-2068	424	10	mediation	mediation	NOUN
issue-2068	424	11	effect	effect	NOUN
issue-2068	424	12	of	of	ADP
issue-2068	424	13	customer	customer	NOUN
issue-2068	424	14	relationship	relationship	NOUN
issue-2068	424	15	management	management	NOUN
issue-2068	424	16	.	.	PUNCT
issue-2068	425	1	journal	journal	PROPN
issue-2068	425	2	of	of	ADP
issue-2068	425	3	asian	asian	ADJ
issue-2068	425	4	business	business	NOUN
issue-2068	425	5	strategy	strategy	NOUN
issue-2068	425	6	,	,	PUNCT
issue-2068	425	7	vol	vol	NOUN
issue-2068	425	8	.	.	PROPN
issue-2068	425	9	10	10	NUM
issue-2068	425	10	,	,	PUNCT
issue-2068	425	11	no	no	INTJ
issue-2068	425	12	.	.	NOUN
issue-2068	425	13	1	1	NUM
issue-2068	425	14	,	,	PUNCT
issue-2068	425	15	pp	pp	ADJ
issue-2068	425	16	.	.	PUNCT
issue-2068	426	1	142–158	142–158	NUM
issue-2068	426	2	.	.	PUNCT
issue-2068	427	1	doi	doi	NOUN
issue-2068	427	2	:	:	PUNCT
issue-2068	427	3	https://doi.org/10.18488/journal.1006.2020.101.142.158	https://doi.org/10.18488/journal.1006.2020.101.142.158	PROPN
issue-2068	427	4	davis	davis	PROPN
issue-2068	427	5	,	,	PUNCT
issue-2068	427	6	b.	b.	PROPN
issue-2068	427	7	,	,	PUNCT
issue-2068	427	8	grewal	grewal	PROPN
issue-2068	427	9	,	,	PUNCT
issue-2068	427	10	d.	d.	PROPN
issue-2068	427	11	,	,	PUNCT
issue-2068	427	12	&	&	CCONJ
issue-2068	427	13	hamilton	hamilton	PROPN
issue-2068	427	14	,	,	PUNCT
issue-2068	427	15	s.	s.	PROPN
issue-2068	427	16	(	(	PUNCT
issue-2068	427	17	2021	2021	NUM
issue-2068	427	18	)	)	PUNCT
issue-2068	427	19	.	.	PUNCT
issue-2068	428	1	the	the	DET
issue-2068	428	2	future	future	NOUN
issue-2068	428	3	of	of	ADP
issue-2068	428	4	marketing	marketing	NOUN
issue-2068	428	5	analytics	analytic	NOUN
issue-2068	428	6	and	and	CCONJ
issue-2068	428	7	public	public	ADJ
issue-2068	428	8	policy	policy	NOUN
issue-2068	428	9	.	.	PUNCT
issue-2068	429	1	journal	journal	NOUN
issue-2068	429	2	of	of	ADP
issue-2068	429	3	public	public	ADJ
issue-2068	429	4	policy	policy	NOUN
issue-2068	429	5	&	&	CCONJ
issue-2068	429	6	marketing	marketing	NOUN
issue-2068	429	7	,	,	PUNCT
issue-2068	429	8	vol	vol	NOUN
issue-2068	429	9	.	.	PROPN
issue-2068	429	10	40	40	NUM
issue-2068	429	11	,	,	PUNCT
issue-2068	429	12	issue	issue	NOUN
issue-2068	429	13	4	4	NUM
issue-2068	429	14	,	,	PUNCT
issue-2068	429	15	pp	pp	ADJ
issue-2068	429	16	.	.	PUNCT
issue-2068	430	1	447–452	447–452	NUM
issue-2068	430	2	.	.	PUNCT
issue-2068	431	1	doi	doi	NOUN
issue-2068	431	2	:	:	PUNCT
issue-2068	431	3	https://doi.org/10.1177/07439156211042372	https://doi.org/10.1177/07439156211042372	PROPN
issue-2068	431	4	dereli	dereli	PROPN
issue-2068	431	5	,	,	PUNCT
issue-2068	431	6	d.	d.	PROPN
issue-2068	431	7	d.	d.	PROPN
issue-2068	431	8	(	(	PUNCT
issue-2068	431	9	2015	2015	NUM
issue-2068	431	10	)	)	PUNCT
issue-2068	431	11	.	.	PUNCT
issue-2068	432	1	innovation	innovation	NOUN
issue-2068	432	2	management	management	NOUN
issue-2068	432	3	in	in	ADP
issue-2068	432	4	global	global	ADJ
issue-2068	432	5	competition	competition	NOUN
issue-2068	432	6	and	and	CCONJ
issue-2068	432	7	competitive	competitive	ADJ
issue-2068	432	8	advantage	advantage	NOUN
issue-2068	432	9	.	.	PUNCT
issue-2068	433	1	world	world	NOUN
issue-2068	433	2	conference	conference	NOUN
issue-2068	433	3	on	on	ADP
issue-2068	433	4	technology	technology	NOUN
issue-2068	433	5	,	,	PUNCT
issue-2068	433	6	innovation	innovation	NOUN
issue-2068	433	7	and	and	CCONJ
issue-2068	433	8	entrepreneurship	entrepreneurship	NOUN
issue-2068	433	9	;	;	PUNCT
issue-2068	433	10	procedia	procedia	NOUN
issue-2068	433	11	–	–	PUNCT
issue-2068	433	12	social	social	ADJ
issue-2068	433	13	and	and	CCONJ
issue-2068	433	14	behavioral	behavioral	ADJ
issue-2068	433	15	sciences	science	NOUN
issue-2068	433	16	,	,	PUNCT
issue-2068	433	17	vol	vol	NOUN
issue-2068	433	18	.	.	PROPN
issue-2068	434	1	195	195	NUM
issue-2068	434	2	,	,	PUNCT
issue-2068	434	3	pp	pp	ADJ
issue-2068	434	4	.	.	PUNCT
issue-2068	435	1	1365–1370	1365–1370	NUM
issue-2068	435	2	.	.	PUNCT
issue-2068	436	1	doi	doi	NOUN
issue-2068	436	2	:	:	PUNCT
issue-2068	436	3	https://doi.org/10.1016/j.sbspro.2015.06.323	https://doi.org/10.1016/j.sbspro.2015.06.323	PROPN
issue-2068	436	4	dovaliene	dovaliene	NOUN
issue-2068	436	5	,	,	PUNCT
issue-2068	436	6	a.	a.	NOUN
issue-2068	436	7	,	,	PUNCT
issue-2068	436	8	masiulyte	masiulyte	PROPN
issue-2068	436	9	,	,	PUNCT
issue-2068	436	10	a.	a.	PROPN
issue-2068	436	11	,	,	PUNCT
issue-2068	436	12	&	&	CCONJ
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issue-2068	436	14	,	,	PUNCT
issue-2068	436	15	z.	z.	PROPN
issue-2068	436	16	(	(	PUNCT
issue-2068	436	17	2015	2015	NUM
issue-2068	436	18	)	)	PUNCT
issue-2068	436	19	.	.	PUNCT
issue-2068	437	1	the	the	DET
issue-2068	437	2	relations	relation	NOUN
issue-2068	437	3	between	between	ADP
issue-2068	437	4	customer	customer	NOUN
issue-2068	437	5	engagement	engagement	NOUN
issue-2068	437	6	,	,	PUNCT
issue-2068	437	7	perceived	perceive	VERB
issue-2068	437	8	value	value	NOUN
issue-2068	437	9	and	and	CCONJ
issue-2068	437	10	satisfaction	satisfaction	NOUN
issue-2068	437	11	:	:	PUNCT
issue-2068	437	12	the	the	DET
issue-2068	437	13	case	case	NOUN
issue-2068	437	14	of	of	ADP
issue-2068	437	15	mobile	mobile	ADJ
issue-2068	437	16	applications	application	NOUN
issue-2068	437	17	.	.	PUNCT
issue-2068	438	1	20th	20th	ADJ
issue-2068	438	2	international	international	ADJ
issue-2068	438	3	scientific	scientific	ADJ
issue-2068	438	4	conference	conference	NOUN
issue-2068	438	5	economics	economic	NOUN
issue-2068	438	6	and	and	CCONJ
issue-2068	438	7	management	management	NOUN
issue-2068	438	8	(	(	PUNCT
issue-2068	438	9	icem-2015	icem-2015	NOUN
issue-2068	438	10	)	)	PUNCT
issue-2068	438	11	;	;	PUNCT
issue-2068	438	12	procedia	procedia	NOUN
issue-2068	438	13	–	–	PUNCT
issue-2068	438	14	social	social	ADJ
issue-2068	438	15	and	and	CCONJ
issue-2068	438	16	behavioral	behavioral	ADJ
issue-2068	438	17	sciences	science	NOUN
issue-2068	438	18	,	,	PUNCT
issue-2068	438	19	vol	vol	NOUN
issue-2068	438	20	.	.	NOUN
issue-2068	438	21	213	213	NUM
issue-2068	438	22	,	,	PUNCT
issue-2068	438	23	pp	pp	ADV
issue-2068	438	24	.	.	PUNCT
issue-2068	439	1	659–664	659–664	NUM
issue-2068	439	2	.	.	PUNCT
issue-2068	439	3	doi	doi	PROPN
issue-2068	439	4	:	:	PUNCT
issue-2068	439	5	https://doi.org/10.1016/j.sbspro.2015.11.469	https://doi.org/10.1016/j.sbspro.2015.11.469	PROPN
issue-2068	439	6	godin	godin	NOUN
issue-2068	439	7	,	,	PUNCT
issue-2068	439	8	s.	s.	PROPN
issue-2068	439	9	(	(	PUNCT
issue-2068	439	10	1999	1999	NUM
issue-2068	439	11	)	)	PUNCT
issue-2068	439	12	.	.	PUNCT
issue-2068	440	1	permission	permission	NOUN
issue-2068	440	2	marketing	marketing	NOUN
issue-2068	440	3	,	,	PUNCT
issue-2068	440	4	turning	turn	VERB
issue-2068	440	5	strangers	stranger	NOUN
issue-2068	440	6	into	into	ADP
issue-2068	440	7	friends	friend	NOUN
issue-2068	440	8	,	,	PUNCT
issue-2068	440	9	and	and	CCONJ
issue-2068	440	10	friends	friend	NOUN
issue-2068	440	11	into	into	ADP
issue-2068	440	12	customers	customer	NOUN
issue-2068	440	13	.	.	PUNCT
issue-2068	441	1	simon	simon	PROPN
issue-2068	441	2	&	&	CCONJ
issue-2068	441	3	schuster	schuster	PROPN
issue-2068	441	4	,	,	PUNCT
issue-2068	441	5	new	new	PROPN
issue-2068	441	6	york	york	PROPN
issue-2068	441	7	.	.	PUNCT
issue-2068	442	1	godin	godin	PROPN
issue-2068	442	2	,	,	PUNCT
issue-2068	442	3	s.	s.	PROPN
issue-2068	442	4	(	(	PUNCT
issue-2068	442	5	2008	2008	NUM
issue-2068	442	6	)	)	PUNCT
issue-2068	442	7	.	.	PUNCT
issue-2068	443	1	permission	permission	NOUN
issue-2068	443	2	marketing	marketing	NOUN
issue-2068	443	3	.	.	PUNCT
issue-2068	444	1	seth	seth	PROPN
issue-2068	444	2	’s	’s	PART
issue-2068	444	3	blog	blog	PROPN
issue-2068	444	4	.	.	PUNCT
issue-2068	445	1	available	available	ADJ
issue-2068	445	2	at	at	ADP
issue-2068	445	3	:	:	PUNCT
issue-2068	445	4	https://seths.blog/2008/01/permission-mark/	https://seths.blog/2008/01/permission-mark/	NOUN
issue-2068	445	5	godin	godin	PROPN
issue-2068	445	6	,	,	PUNCT
issue-2068	445	7	s.	s.	PROPN
issue-2068	445	8	(	(	PUNCT
issue-2068	445	9	2002	2002	NUM
issue-2068	445	10	)	)	PUNCT
issue-2068	445	11	.	.	PUNCT
issue-2068	446	1	purple	purple	ADJ
issue-2068	446	2	cow	cow	NOUN
issue-2068	446	3	–	–	PUNCT
issue-2068	446	4	transform	transform	VERB
issue-2068	446	5	your	your	PRON
issue-2068	446	6	business	business	NOUN
issue-2068	446	7	by	by	ADP
issue-2068	446	8	being	be	AUX
issue-2068	446	9	remarkable	remarkable	ADJ
issue-2068	446	10	.	.	PUNCT
issue-2068	447	1	do	do	AUX
issue-2068	447	2	you	you	PRON
issue-2068	447	3	zoom	zoom	VERB
issue-2068	447	4	,	,	PUNCT
issue-2068	447	5	inc	inc	PROPN
issue-2068	447	6	.	.	PROPN
issue-2068	447	7	gong	gong	PROPN
issue-2068	447	8	,	,	PUNCT
issue-2068	447	9	s.	s.	PROPN
issue-2068	447	10	,	,	PUNCT
issue-2068	447	11	wang	wang	PROPN
issue-2068	447	12	,	,	PUNCT
issue-2068	447	13	w.	w.	PROPN
issue-2068	447	14	,	,	PUNCT
issue-2068	447	15	&	&	CCONJ
issue-2068	447	16	li	li	PROPN
issue-2068	447	17	,	,	PUNCT
issue-2068	447	18	q.	q.	PROPN
issue-2068	447	19	(	(	PUNCT
issue-2068	447	20	2018	2018	NUM
issue-2068	447	21	)	)	PUNCT
issue-2068	447	22	.	.	PUNCT
issue-2068	448	1	marketing	market	VERB
issue-2068	448	2	communication	communication	NOUN
issue-2068	448	3	in	in	ADP
issue-2068	448	4	the	the	DET
issue-2068	448	5	digital	digital	ADJ
issue-2068	448	6	age	age	NOUN
issue-2068	448	7	:	:	PUNCT
issue-2068	448	8	online	online	ADJ
issue-2068	448	9	ads	ad	NOUN
issue-2068	448	10	,	,	PUNCT
issue-2068	448	11	online	online	ADJ
issue-2068	448	12	wom	wom	NOUN
issue-2068	448	13	and	and	CCONJ
issue-2068	448	14	mobile	mobile	ADJ
issue-2068	448	15	game	game	NOUN
issue-2068	448	16	adoptions	adoption	NOUN
issue-2068	448	17	.	.	PUNCT
issue-2068	449	1	nankai	nankai	PROPN
issue-2068	449	2	business	business	PROPN
issue-2068	449	3	review	review	PROPN
issue-2068	449	4	international	international	ADJ
issue-2068	449	5	,	,	PUNCT
issue-2068	449	6	vol	vol	NOUN
issue-2068	449	7	.	.	PROPN
issue-2068	449	8	10	10	NUM
issue-2068	449	9	,	,	PUNCT
issue-2068	449	10	no	no	INTJ
issue-2068	449	11	.	.	NOUN
issue-2068	449	12	3	3	NUM
issue-2068	449	13	,	,	PUNCT
issue-2068	449	14	pp	pp	ADJ
issue-2068	449	15	.	.	PUNCT
issue-2068	450	1	382–407	382–407	NUM
issue-2068	450	2	.	.	PUNCT
issue-2068	451	1	doi	doi	NOUN
issue-2068	451	2	:	:	PUNCT
issue-2068	451	3	https://doi.org/10.1108/nbri-12-2018-0073	https://doi.org/10.1108/nbri-12-2018-0073	NOUN
issue-2068	451	4	grubor	grubor	NOUN
issue-2068	451	5	,	,	PUNCT
issue-2068	451	6	a.	a.	PROPN
issue-2068	451	7	,	,	PUNCT
issue-2068	451	8	djokic	djokic	PROPN
issue-2068	451	9	,	,	PUNCT
issue-2068	451	10	n.	n.	NOUN
issue-2068	451	11	,	,	PUNCT
issue-2068	451	12	&	&	CCONJ
issue-2068	451	13	milićević	milićević	PROPN
issue-2068	451	14	,	,	PUNCT
issue-2068	451	15	n.	n.	PROPN
issue-2068	451	16	(	(	PUNCT
issue-2068	451	17	2018	2018	NUM
issue-2068	451	18	)	)	PUNCT
issue-2068	451	19	.	.	PUNCT
issue-2068	452	1	the	the	DET
issue-2068	452	2	use	use	NOUN
issue-2068	452	3	of	of	ADP
issue-2068	452	4	e	e	NOUN
issue-2068	452	5	-	-	NOUN
issue-2068	452	6	mail	mail	NOUN
issue-2068	452	7	marketing	marketing	NOUN
issue-2068	452	8	in	in	ADP
issue-2068	452	9	accordance	accordance	NOUN
issue-2068	452	10	with	with	ADP
issue-2068	452	11	permission	permission	NOUN
issue-2068	452	12	marketing	marketing	NOUN
issue-2068	452	13	approach	approach	NOUN
issue-2068	452	14	in	in	ADP
issue-2068	452	15	promotion	promotion	NOUN
issue-2068	452	16	of	of	ADP
issue-2068	452	17	a	a	DET
issue-2068	452	18	study	study	NOUN
issue-2068	452	19	program	program	NOUN
issue-2068	452	20	.	.	PUNCT
issue-2068	453	1	strategic	strategic	ADJ
issue-2068	453	2	management	management	NOUN
issue-2068	453	3	,	,	PUNCT
issue-2068	453	4	vol	vol	NOUN
issue-2068	453	5	.	.	PROPN
issue-2068	453	6	23	23	NUM
issue-2068	453	7	,	,	PUNCT
issue-2068	453	8	no	no	INTJ
issue-2068	453	9	.	.	NOUN
issue-2068	453	10	4	4	NUM
issue-2068	453	11	,	,	PUNCT
issue-2068	453	12	pp	pp	ADJ
issue-2068	453	13	.	.	PUNCT
issue-2068	454	1	26–31	26–31	NUM
issue-2068	454	2	.	.	PUNCT
issue-2068	454	3	doi	doi	PROPN
issue-2068	454	4	:	:	PUNCT
issue-2068	454	5	https://doi.org/10.5937/straman1804026	https://doi.org/10.5937/straman1804026	PROPN
issue-2068	454	6	g	g	PROPN
issue-2068	454	7	hassan	hassan	PROPN
issue-2068	454	8	,	,	PUNCT
issue-2068	454	9	s.	s.	PROPN
issue-2068	454	10	,	,	PUNCT
issue-2068	454	11	nadzim	nadzim	PROPN
issue-2068	454	12	,	,	PUNCT
issue-2068	454	13	s.	s.	PROPN
issue-2068	454	14	z.	z.	PROPN
issue-2068	454	15	a.	a.	PROPN
issue-2068	454	16	,	,	PUNCT
issue-2068	454	17	&	&	CCONJ
issue-2068	454	18	shiratuddin	shiratuddin	PROPN
issue-2068	454	19	,	,	PUNCT
issue-2068	454	20	n.	n.	NOUN
issue-2068	454	21	(	(	PUNCT
issue-2068	454	22	2015	2015	NUM
issue-2068	454	23	)	)	PUNCT
issue-2068	454	24	.	.	PUNCT
issue-2068	455	1	strategic	strategic	ADJ
issue-2068	455	2	use	use	NOUN
issue-2068	455	3	of	of	ADP
issue-2068	455	4	social	social	ADJ
issue-2068	455	5	media	medium	NOUN
issue-2068	455	6	for	for	ADP
issue-2068	455	7	small	small	ADJ
issue-2068	455	8	business	business	NOUN
issue-2068	455	9	based	base	VERB
issue-2068	455	10	on	on	ADP
issue-2068	455	11	the	the	DET
issue-2068	455	12	aida	aida	PROPN
issue-2068	455	13	model	model	PROPN
issue-2068	455	14	.	.	PUNCT
issue-2068	456	1	global	global	ADJ
issue-2068	456	2	conference	conference	PROPN
issue-2068	456	3	on	on	ADP
issue-2068	456	4	business	business	NOUN
issue-2068	456	5	&	&	CCONJ
issue-2068	456	6	social	social	ADJ
issue-2068	456	7	science-2014	science-2014	NOUN
issue-2068	456	8	,	,	PUNCT
issue-2068	456	9	gcbss-2014	gcbss-2014	NOUN
issue-2068	456	10	,	,	PUNCT
issue-2068	456	11	15th	15th	ADJ
issue-2068	456	12	&	&	CCONJ
issue-2068	456	13	16th	16th	ADJ
issue-2068	456	14	december	december	PROPN
issue-2068	456	15	,	,	PUNCT
issue-2068	456	16	kuala	kuala	PROPN
issue-2068	456	17	lumpur	lumpur	PROPN
issue-2068	456	18	;	;	PUNCT
issue-2068	456	19	procedia	procedia	NOUN
issue-2068	456	20	–	–	PUNCT
issue-2068	456	21	social	social	ADJ
issue-2068	456	22	and	and	CCONJ
issue-2068	456	23	behavioral	behavioral	ADJ
issue-2068	456	24	sciences	science	NOUN
issue-2068	456	25	,	,	PUNCT
issue-2068	456	26	vol	vol	NOUN
issue-2068	456	27	.	.	PROPN
issue-2068	457	1	172	172	NUM
issue-2068	457	2	,	,	PUNCT
issue-2068	457	3	pp	pp	ADJ
issue-2068	457	4	.	.	PUNCT
issue-2068	458	1	262–269	262–269	NUM
issue-2068	458	2	.	.	PUNCT
issue-2068	459	1	doi	doi	NOUN
issue-2068	459	2	:	:	PUNCT
issue-2068	459	3	https://doi.org/10.1016/	https://doi.org/10.1016/	PROPN
issue-2068	459	4	j.sbspro.2015.01.363	j.sbspro.2015.01.363	NOUN
issue-2068	459	5	hollebeek	hollebeek	NOUN
issue-2068	459	6	,	,	PUNCT
issue-2068	459	7	l.	l.	PROPN
issue-2068	459	8	d.	d.	PROPN
issue-2068	459	9	,	,	PUNCT
issue-2068	459	10	&	&	CCONJ
issue-2068	459	11	macky	macky	PROPN
issue-2068	459	12	,	,	PUNCT
issue-2068	459	13	k.	k.	PROPN
issue-2068	459	14	(	(	PUNCT
issue-2068	459	15	2019	2019	NUM
issue-2068	459	16	)	)	PUNCT
issue-2068	459	17	.	.	PUNCT
issue-2068	460	1	digital	digital	ADJ
issue-2068	460	2	content	content	NOUN
issue-2068	460	3	marketing	marketing	NOUN
issue-2068	460	4	's	's	PART
issue-2068	460	5	role	role	NOUN
issue-2068	460	6	in	in	ADP
issue-2068	460	7	fostering	foster	VERB
issue-2068	460	8	consumer	consumer	NOUN
issue-2068	460	9	engagement	engagement	NOUN
issue-2068	460	10	,	,	PUNCT
issue-2068	460	11	trust	trust	NOUN
issue-2068	460	12	,	,	PUNCT
issue-2068	460	13	and	and	CCONJ
issue-2068	460	14	value	value	NOUN
issue-2068	460	15	:	:	PUNCT
issue-2068	460	16	framework	framework	NOUN
issue-2068	460	17	,	,	PUNCT
issue-2068	460	18	fundamental	fundamental	ADJ
issue-2068	460	19	propositions	proposition	NOUN
issue-2068	460	20	,	,	PUNCT
issue-2068	460	21	and	and	CCONJ
issue-2068	460	22	implications	implication	NOUN
issue-2068	460	23	.	.	PUNCT
issue-2068	461	1	journal	journal	NOUN
issue-2068	461	2	of	of	ADP
issue-2068	461	3	interactive	interactive	ADJ
issue-2068	461	4	marketing	marketing	NOUN
issue-2068	461	5	,	,	PUNCT
issue-2068	461	6	vol	vol	NOUN
issue-2068	461	7	.	.	PROPN
issue-2068	461	8	45	45	NUM
issue-2068	461	9	,	,	PUNCT
issue-2068	461	10	issue	issue	NOUN
issue-2068	461	11	1	1	NUM
issue-2068	461	12	,	,	PUNCT
issue-2068	461	13	pp	pp	ADJ
issue-2068	461	14	.	.	PUNCT
issue-2068	462	1	27–41	27–41	X
issue-2068	462	2	.	.	PUNCT
issue-2068	463	1	doi	doi	NOUN
issue-2068	463	2	:	:	PUNCT
issue-2068	463	3	https://doi.org/10.1016/j.intmar.2018.07.003	https://doi.org/10.1016/j.intmar.2018.07.003	ADJ
issue-2068	463	4	huete	huete	ADJ
issue-2068	463	5	-	-	PUNCT
issue-2068	463	6	alcocer	alcocer	NOUN
issue-2068	463	7	,	,	PUNCT
issue-2068	463	8	n.	n.	NOUN
issue-2068	463	9	(	(	PUNCT
issue-2068	463	10	2017	2017	NUM
issue-2068	463	11	)	)	PUNCT
issue-2068	463	12	.	.	PUNCT
issue-2068	464	1	a	a	DET
issue-2068	464	2	literature	literature	NOUN
issue-2068	464	3	review	review	NOUN
issue-2068	464	4	of	of	ADP
issue-2068	464	5	word	word	NOUN
issue-2068	464	6	of	of	ADP
issue-2068	464	7	mouth	mouth	NOUN
issue-2068	464	8	and	and	CCONJ
issue-2068	464	9	electronic	electronic	ADJ
issue-2068	464	10	word	word	NOUN
issue-2068	464	11	of	of	ADP
issue-2068	464	12	mouth	mouth	NOUN
issue-2068	464	13	:	:	PUNCT
issue-2068	464	14	implications	implication	NOUN
issue-2068	464	15	for	for	ADP
issue-2068	464	16	consumer	consumer	NOUN
issue-2068	464	17	behavior	behavior	NOUN
issue-2068	464	18	.	.	PUNCT
issue-2068	465	1	frontiers	frontier	NOUN
issue-2068	465	2	in	in	ADP
issue-2068	465	3	psychology	psychology	NOUN
issue-2068	465	4	,	,	PUNCT
issue-2068	465	5	vol	vol	NOUN
issue-2068	465	6	.	.	PROPN
issue-2068	465	7	8	8	NUM
issue-2068	465	8	:	:	SYM
issue-2068	465	9	1256	1256	NUM
issue-2068	465	10	.	.	PUNCT
issue-2068	466	1	doi	doi	NOUN
issue-2068	466	2	:	:	PUNCT
issue-2068	466	3	https://doi.org/10.3389/fpsyg.2017.01256	https://doi.org/10.3389/fpsyg.2017.01256	PROPN
issue-2068	466	4	kavassalis	kavassalis	PROPN
issue-2068	466	5	,	,	PUNCT
issue-2068	466	6	p.	p.	PROPN
issue-2068	466	7	,	,	PUNCT
issue-2068	466	8	spyropoulou	spyropoulou	PROPN
issue-2068	466	9	,	,	PUNCT
issue-2068	466	10	n.	n.	PROPN
issue-2068	466	11	,	,	PUNCT
issue-2068	466	12	drossos	drossos	PROPN
issue-2068	466	13	,	,	PUNCT
issue-2068	466	14	d.	d.	PROPN
issue-2068	466	15	,	,	PUNCT
issue-2068	466	16	mitrokostas	mitrokosta	NOUN
issue-2068	466	17	,	,	PUNCT
issue-2068	466	18	e.	e.	PROPN
issue-2068	466	19	,	,	PUNCT
issue-2068	466	20	gikas	gikas	PROPN
issue-2068	466	21	,	,	PUNCT
issue-2068	466	22	g.	g.	PROPN
issue-2068	466	23	,	,	PUNCT
issue-2068	466	24	&	&	CCONJ
issue-2068	466	25	hatzistamatiou	hatzistamatiou	NOUN
issue-2068	466	26	,	,	PUNCT
issue-2068	466	27	a.	a.	NOUN
issue-2068	466	28	(	(	PUNCT
issue-2068	466	29	2003	2003	NUM
issue-2068	466	30	)	)	PUNCT
issue-2068	466	31	.	.	PUNCT
issue-2068	467	1	mobile	mobile	ADJ
issue-2068	467	2	permission	permission	NOUN
issue-2068	467	3	marketing	marketing	NOUN
issue-2068	467	4	:	:	PUNCT
issue-2068	467	5	framing	frame	VERB
issue-2068	467	6	the	the	DET
issue-2068	467	7	market	market	NOUN
issue-2068	467	8	inquiry	inquiry	NOUN
issue-2068	467	9	.	.	PUNCT
issue-2068	468	1	international	international	ADJ
issue-2068	468	2	journal	journal	PROPN
issue-2068	468	3	of	of	ADP
issue-2068	468	4	electronic	electronic	ADJ
issue-2068	468	5	commerce	commerce	PROPN
issue-2068	468	6	,	,	PUNCT
issue-2068	468	7	vol	vol	NOUN
issue-2068	468	8	.	.	PROPN
issue-2068	468	9	8	8	NUM
issue-2068	468	10	,	,	PUNCT
issue-2068	468	11	no	no	INTJ
issue-2068	468	12	.	.	NOUN
issue-2068	468	13	1	1	NUM
issue-2068	468	14	,	,	PUNCT
issue-2068	468	15	pp	pp	ADJ
issue-2068	468	16	.	.	PUNCT
issue-2068	469	1	55–79	55–79	ADV
issue-2068	469	2	.	.	PUNCT
issue-2068	470	1	doi	doi	NOUN
issue-2068	470	2	:	:	PUNCT
issue-2068	470	3	https://doi.org/10.1080/10864415.2003.11044286	https://doi.org/10.1080/10864415.2003.11044286	PROPN
issue-2068	470	4	keller	keller	PROPN
issue-2068	470	5	,	,	PUNCT
issue-2068	470	6	k.	k.	PROPN
issue-2068	470	7	l.	l.	PROPN
issue-2068	470	8	(	(	PUNCT
issue-2068	470	9	2016	2016	NUM
issue-2068	470	10	)	)	PUNCT
issue-2068	470	11	.	.	PUNCT
issue-2068	471	1	unlocking	unlock	VERB
issue-2068	471	2	the	the	DET
issue-2068	471	3	power	power	NOUN
issue-2068	471	4	of	of	ADP
issue-2068	471	5	integrated	integrate	VERB
issue-2068	471	6	marketing	marketing	NOUN
issue-2068	471	7	communications	communication	NOUN
issue-2068	471	8	:	:	PUNCT
issue-2068	471	9	how	how	SCONJ
issue-2068	471	10	integrated	integrate	VERB
issue-2068	471	11	is	be	AUX
issue-2068	471	12	your	your	PRON
issue-2068	471	13	imc	imc	NOUN
issue-2068	471	14	program	program	NOUN
issue-2068	471	15	?	?	PUNCT
issue-2068	472	1	journal	journal	NOUN
issue-2068	472	2	of	of	ADP
issue-2068	472	3	advertising	advertising	NOUN
issue-2068	472	4	,	,	PUNCT
issue-2068	472	5	vol	vol	NOUN
issue-2068	472	6	.	.	PROPN
issue-2068	472	7	45	45	NUM
issue-2068	472	8	,	,	PUNCT
issue-2068	472	9	issue	issue	NOUN
issue-2068	472	10	3	3	NUM
issue-2068	472	11	,	,	PUNCT
issue-2068	472	12	pp	pp	ADJ
issue-2068	472	13	.	.	PUNCT
issue-2068	473	1	286–301	286–301	NUM
issue-2068	473	2	.	.	PUNCT
issue-2068	474	1	doi	doi	NOUN
issue-2068	474	2	:	:	PUNCT
issue-2068	474	3	https://doi.org/10.1080/	https://doi.org/10.1080/	PROPN
issue-2068	474	4	00913367.2016.1204967	00913367.2016.1204967	NUM
issue-2068	474	5	kerr	kerr	PROPN
issue-2068	474	6	,	,	PUNCT
issue-2068	474	7	g.	g.	PROPN
issue-2068	474	8	,	,	PUNCT
issue-2068	474	9	&	&	CCONJ
issue-2068	474	10	patti	patti	PROPN
issue-2068	474	11	,	,	PUNCT
issue-2068	474	12	c.	c.	PROPN
issue-2068	474	13	(	(	PUNCT
issue-2068	474	14	2015	2015	NUM
issue-2068	474	15	)	)	PUNCT
issue-2068	474	16	.	.	PUNCT
issue-2068	475	1	strategic	strategic	PROPN
issue-2068	475	2	imc	imc	PROPN
issue-2068	475	3	:	:	PUNCT
issue-2068	475	4	from	from	ADP
issue-2068	475	5	abstract	abstract	ADJ
issue-2068	475	6	concept	concept	NOUN
issue-2068	475	7	to	to	ADP
issue-2068	475	8	marketing	marketing	NOUN
issue-2068	475	9	management	management	NOUN
issue-2068	475	10	tool	tool	NOUN
issue-2068	475	11	.	.	PUNCT
issue-2068	476	1	journal	journal	NOUN
issue-2068	476	2	of	of	ADP
issue-2068	476	3	marketing	marketing	NOUN
issue-2068	476	4	communications	communication	NOUN
issue-2068	476	5	,	,	PUNCT
issue-2068	476	6	vol	vol	NOUN
issue-2068	476	7	.	.	PROPN
issue-2068	476	8	21	21	NUM
issue-2068	476	9	,	,	PUNCT
issue-2068	476	10	no	no	INTJ
issue-2068	476	11	.	.	NOUN
issue-2068	476	12	5	5	NUM
issue-2068	476	13	,	,	PUNCT
issue-2068	476	14	pp	pp	ADJ
issue-2068	476	15	.	.	PUNCT
issue-2068	477	1	317–339	317–339	NUM
issue-2068	477	2	.	.	PUNCT
issue-2068	478	1	doi	doi	NOUN
issue-2068	478	2	:	:	PUNCT
issue-2068	478	3	http://dx.doi.org/10.1080/13527266.2013.786748	http://dx.doi.org/10.1080/13527266.2013.786748	NOUN
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issue-2068	478	5	,	,	PUNCT
issue-2068	478	6	t.	t.	NOUN
issue-2068	478	7	m.	m.	NOUN
issue-2068	478	8	,	,	PUNCT
issue-2068	478	9	&	&	CCONJ
issue-2068	478	10	czaplewski	czaplewski	PROPN
issue-2068	478	11	,	,	PUNCT
issue-2068	478	12	a.	a.	PROPN
issue-2068	478	13	j.	j.	PROPN
issue-2068	478	14	(	(	PUNCT
issue-2068	478	15	2017	2017	NUM
issue-2068	478	16	)	)	PUNCT
issue-2068	478	17	.	.	PUNCT
issue-2068	479	1	upstream	upstream	ADJ
issue-2068	479	2	social	social	ADJ
issue-2068	479	3	marketing	marketing	NOUN
issue-2068	479	4	strategy	strategy	NOUN
issue-2068	479	5	:	:	PUNCT
issue-2068	479	6	an	an	DET
issue-2068	479	7	integrated	integrate	VERB
issue-2068	479	8	marketing	marketing	NOUN
issue-2068	479	9	communications	communication	NOUN
issue-2068	479	10	approach	approach	NOUN
issue-2068	479	11	.	.	PUNCT
issue-2068	480	1	busines	busine	NOUN
issue-2068	480	2	horizons	horizon	NOUN
issue-2068	480	3	,	,	PUNCT
issue-2068	480	4	vol	vol	NOUN
issue-2068	480	5	.	.	PROPN
issue-2068	480	6	60	60	NUM
issue-2068	480	7	,	,	PUNCT
issue-2068	480	8	issue	issue	NOUN
issue-2068	480	9	3	3	NUM
issue-2068	480	10	,	,	PUNCT
issue-2068	480	11	pp	pp	ADJ
issue-2068	480	12	.	.	PUNCT
issue-2068	481	1	325–333	325–333	NUM
issue-2068	481	2	.	.	PUNCT
issue-2068	482	1	doi	doi	NOUN
issue-2068	482	2	:	:	PUNCT
issue-2068	482	3	http://dx.doi.org/10.1016/j.bushor.2017.01.006	http://dx.doi.org/10.1016/j.bushor.2017.01.006	PROPN
issue-2068	482	4	krafft	krafft	PROPN
issue-2068	482	5	,	,	PUNCT
issue-2068	482	6	m.	m.	NOUN
issue-2068	482	7	,	,	PUNCT
issue-2068	482	8	arden	arden	PROPN
issue-2068	482	9	,	,	PUNCT
issue-2068	482	10	c.	c.	PROPN
issue-2068	482	11	m.	m.	PROPN
issue-2068	482	12	,	,	PUNCT
issue-2068	482	13	&	&	CCONJ
issue-2068	482	14	verhoef	verhoef	PROPN
issue-2068	482	15	,	,	PUNCT
issue-2068	482	16	p.	p.	PROPN
issue-2068	482	17	c.	c.	PROPN
issue-2068	482	18	(	(	PUNCT
issue-2068	482	19	2017	2017	NUM
issue-2068	482	20	)	)	PUNCT
issue-2068	482	21	.	.	PUNCT
issue-2068	483	1	permission	permission	NOUN
issue-2068	483	2	marketing	marketing	NOUN
issue-2068	483	3	and	and	CCONJ
issue-2068	483	4	privacy	privacy	NOUN
issue-2068	483	5	concerns	concern	NOUN
issue-2068	483	6	–	–	PUNCT
issue-2068	483	7	why	why	SCONJ
issue-2068	483	8	do	do	AUX
issue-2068	483	9	customers	customer	NOUN
issue-2068	483	10	(	(	PUNCT
issue-2068	483	11	not	not	PART
issue-2068	483	12	)	)	PUNCT
issue-2068	483	13	grant	grant	NOUN
issue-2068	483	14	permissions	permission	NOUN
issue-2068	483	15	?	?	PUNCT
issue-2068	484	1	journal	journal	NOUN
issue-2068	484	2	of	of	ADP
issue-2068	484	3	interactive	interactive	ADJ
issue-2068	484	4	marketing	marketing	NOUN
issue-2068	484	5	,	,	PUNCT
issue-2068	484	6	vol	vol	NOUN
issue-2068	484	7	.	.	PROPN
issue-2068	484	8	39	39	NUM
issue-2068	484	9	,	,	PUNCT
issue-2068	484	10	issue	issue	NOUN
issue-2068	484	11	1	1	NUM
issue-2068	484	12	,	,	PUNCT
issue-2068	484	13	pp	pp	ADJ
issue-2068	484	14	.	.	PUNCT
issue-2068	485	1	39–54	39–54	NUM
issue-2068	485	2	.	.	PUNCT
issue-2068	486	1	doi	doi	NOUN
issue-2068	486	2	:	:	PUNCT
issue-2068	486	3	http://dx.doi.org/10.1016/j.intmar.2017.03.001	http://dx.doi.org/10.1016/j.intmar.2017.03.001	PROPN
issue-2068	486	4	baltic	baltic	ADJ
issue-2068	486	5	journal	journal	NOUN
issue-2068	486	6	of	of	ADP
issue-2068	486	7	economic	economic	ADJ
issue-2068	486	8	studies	study	NOUN
issue-2068	486	9	18	18	NUM
issue-2068	486	10	vol	vol	NOUN
issue-2068	486	11	.	.	PROPN
issue-2068	486	12	9	9	NUM
issue-2068	486	13	no	no	NOUN
issue-2068	486	14	.	.	NOUN
issue-2068	486	15	2	2	NUM
issue-2068	486	16	,	,	PUNCT
issue-2068	486	17	2023	2023	NUM
issue-2068	486	18	krishnamurthy	krishnamurthy	PROPN
issue-2068	486	19	,	,	PUNCT
issue-2068	486	20	s.	s.	PROPN
issue-2068	486	21	(	(	PUNCT
issue-2068	486	22	2006	2006	NUM
issue-2068	486	23	)	)	PUNCT
issue-2068	486	24	.	.	PUNCT
issue-2068	487	1	a	a	DET
issue-2068	487	2	comprehensive	comprehensive	ADJ
issue-2068	487	3	analysis	analysis	NOUN
issue-2068	487	4	of	of	ADP
issue-2068	487	5	permission	permission	NOUN
issue-2068	487	6	marketing	marketing	NOUN
issue-2068	487	7	.	.	PUNCT
issue-2068	488	1	journal	journal	PROPN
issue-2068	488	2	of	of	ADP
issue-2068	488	3	computer	computer	NOUN
issue-2068	488	4	mediated	mediate	VERB
issue-2068	488	5	communication	communication	NOUN
issue-2068	488	6	,	,	PUNCT
issue-2068	488	7	vol	vol	NOUN
issue-2068	488	8	.	.	PROPN
issue-2068	488	9	6	6	NUM
issue-2068	488	10	,	,	PUNCT
issue-2068	488	11	issue	issue	NOUN
issue-2068	488	12	2	2	NUM
issue-2068	488	13	.	.	PUNCT
issue-2068	488	14	doi	doi	NOUN
issue-2068	488	15	:	:	PUNCT
issue-2068	488	16	https://doi.org/10.1111/j.1083-6101.2001.tb00119.x	https://doi.org/10.1111/j.1083-6101.2001.tb00119.x	PROPN
issue-2068	488	17	lópez	lópez	PROPN
issue-2068	488	18	garcía	garcía	PROPN
issue-2068	488	19	,	,	PUNCT
issue-2068	488	20	j.	j.	PROPN
issue-2068	488	21	j.	j.	PROPN
issue-2068	488	22	,	,	PUNCT
issue-2068	488	23	lizcano	lizcano	PROPN
issue-2068	488	24	,	,	PUNCT
issue-2068	488	25	d.	d.	PROPN
issue-2068	488	26	,	,	PUNCT
issue-2068	488	27	ramos	ramos	PROPN
issue-2068	488	28	,	,	PUNCT
issue-2068	488	29	c.	c.	PROPN
issue-2068	488	30	mq	mq	PROPN
issue-2068	488	31	.	.	PROPN
issue-2068	488	32	,	,	PUNCT
issue-2068	488	33	&	&	CCONJ
issue-2068	488	34	matos	matos	PROPN
issue-2068	488	35	,	,	PUNCT
issue-2068	488	36	n.	n.	NOUN
issue-2068	488	37	(	(	PUNCT
issue-2068	488	38	2019	2019	NUM
issue-2068	488	39	)	)	PUNCT
issue-2068	488	40	.	.	PUNCT
issue-2068	489	1	digital	digital	ADJ
issue-2068	489	2	marketing	marketing	NOUN
issue-2068	489	3	actions	action	NOUN
issue-2068	489	4	that	that	PRON
issue-2068	489	5	achieve	achieve	VERB
issue-2068	489	6	a	a	DET
issue-2068	489	7	better	well	ADJ
issue-2068	489	8	attraction	attraction	NOUN
issue-2068	489	9	and	and	CCONJ
issue-2068	489	10	loyalty	loyalty	NOUN
issue-2068	489	11	of	of	ADP
issue-2068	489	12	users	user	NOUN
issue-2068	489	13	:	:	PUNCT
issue-2068	489	14	an	an	DET
issue-2068	489	15	analytical	analytical	ADJ
issue-2068	489	16	study	study	NOUN
issue-2068	489	17	.	.	PUNCT
issue-2068	490	1	future	future	ADJ
issue-2068	490	2	internet	internet	NOUN
issue-2068	490	3	,	,	PUNCT
issue-2068	490	4	vol	vol	NOUN
issue-2068	490	5	.	.	PROPN
issue-2068	490	6	11	11	NUM
issue-2068	490	7	,	,	PUNCT
issue-2068	490	8	issue	issue	NOUN
issue-2068	490	9	6	6	NUM
issue-2068	490	10	.	.	PUNCT
issue-2068	491	1	doi	doi	NOUN
issue-2068	491	2	:	:	PUNCT
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issue-2068	491	4	lou	lou	PROPN
issue-2068	491	5	,	,	PUNCT
issue-2068	491	6	c.	c.	PROPN
issue-2068	491	7	,	,	PUNCT
issue-2068	491	8	&	&	CCONJ
issue-2068	491	9	yuan	yuan	PROPN
issue-2068	491	10	,	,	PUNCT
issue-2068	491	11	s.	s.	PROPN
issue-2068	491	12	(	(	PUNCT
issue-2068	491	13	2019	2019	NUM
issue-2068	491	14	)	)	PUNCT
issue-2068	491	15	.	.	PUNCT
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issue-2068	492	2	marketing	marketing	NOUN
issue-2068	492	3	:	:	PUNCT
issue-2068	492	4	how	how	SCONJ
issue-2068	492	5	message	message	NOUN
issue-2068	492	6	value	value	NOUN
issue-2068	492	7	and	and	CCONJ
issue-2068	492	8	credibility	credibility	NOUN
issue-2068	492	9	affect	affect	VERB
issue-2068	492	10	consumer	consumer	NOUN
issue-2068	492	11	trust	trust	NOUN
issue-2068	492	12	of	of	ADP
issue-2068	492	13	branded	brand	VERB
issue-2068	492	14	content	content	NOUN
issue-2068	492	15	on	on	ADP
issue-2068	492	16	social	social	ADJ
issue-2068	492	17	media	medium	NOUN
issue-2068	492	18	.	.	PUNCT
issue-2068	493	1	journal	journal	NOUN
issue-2068	493	2	of	of	ADP
issue-2068	493	3	interective	interective	ADJ
issue-2068	493	4	advertising	advertising	NOUN
issue-2068	493	5	,	,	PUNCT
issue-2068	493	6	vol	vol	NOUN
issue-2068	493	7	.	.	PROPN
issue-2068	493	8	19	19	NUM
issue-2068	493	9	,	,	PUNCT
issue-2068	493	10	no	no	INTJ
issue-2068	493	11	.	.	NOUN
issue-2068	493	12	1	1	NUM
issue-2068	493	13	,	,	PUNCT
issue-2068	493	14	pp	pp	ADJ
issue-2068	493	15	.	.	PUNCT
issue-2068	494	1	58–73	58–73	X
issue-2068	494	2	.	.	PUNCT
issue-2068	495	1	doi	doi	NOUN
issue-2068	495	2	:	:	PUNCT
issue-2068	495	3	https://doi.org/10.1080/15252019.2018.1533501	https://doi.org/10.1080/15252019.2018.1533501	PROPN
issue-2068	495	4	martin	martin	PROPN
issue-2068	495	5	,	,	PUNCT
issue-2068	495	6	k.	k.	PROPN
issue-2068	495	7	d.	d.	PROPN
issue-2068	495	8	,	,	PUNCT
issue-2068	495	9	borah	borah	PROPN
issue-2068	495	10	,	,	PUNCT
issue-2068	495	11	a.	a.	PROPN
issue-2068	495	12	,	,	PUNCT
issue-2068	495	13	&	&	CCONJ
issue-2068	495	14	palmatier	palmatier	PROPN
issue-2068	495	15	,	,	PUNCT
issue-2068	495	16	r.	r.	PROPN
issue-2068	495	17	w.	w.	PROPN
issue-2068	495	18	(	(	PUNCT
issue-2068	495	19	2017	2017	NUM
issue-2068	495	20	)	)	PUNCT
issue-2068	495	21	.	.	PUNCT
issue-2068	496	1	data	data	PROPN
issue-2068	496	2	privacy	privacy	NOUN
issue-2068	496	3	:	:	PUNCT
issue-2068	496	4	effects	effect	NOUN
issue-2068	496	5	on	on	ADP
issue-2068	496	6	customer	customer	NOUN
issue-2068	496	7	and	and	CCONJ
issue-2068	496	8	firm	firm	ADJ
issue-2068	496	9	performance	performance	NOUN
issue-2068	496	10	.	.	PUNCT
issue-2068	497	1	journal	journal	NOUN
issue-2068	497	2	of	of	ADP
issue-2068	497	3	marketing	marketing	NOUN
issue-2068	497	4	,	,	PUNCT
issue-2068	497	5	vol	vol	NOUN
issue-2068	497	6	.	.	PROPN
issue-2068	497	7	81	81	NUM
issue-2068	497	8	,	,	PUNCT
issue-2068	497	9	issue	issue	NOUN
issue-2068	497	10	1	1	NUM
issue-2068	497	11	,	,	PUNCT
issue-2068	497	12	pp	pp	ADJ
issue-2068	497	13	.	.	PUNCT
issue-2068	498	1	36–58	36–58	NUM
issue-2068	498	2	.	.	PUNCT
issue-2068	499	1	doi	doi	NOUN
issue-2068	499	2	:	:	PUNCT
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issue-2068	499	6	k.	k.	PROPN
issue-2068	499	7	d.	d.	PROPN
issue-2068	499	8	,	,	PUNCT
issue-2068	499	9	&	&	CCONJ
issue-2068	499	10	murphy	murphy	PROPN
issue-2068	499	11	,	,	PUNCT
issue-2068	499	12	p.	p.	PROPN
issue-2068	499	13	e.	e.	PROPN
issue-2068	499	14	(	(	PUNCT
issue-2068	499	15	2017	2017	NUM
issue-2068	499	16	)	)	PUNCT
issue-2068	499	17	.	.	PUNCT
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issue-2068	500	4	data	datum	NOUN
issue-2068	500	5	privacy	privacy	NOUN
issue-2068	500	6	in	in	ADP
issue-2068	500	7	marketing	marketing	NOUN
issue-2068	500	8	.	.	PUNCT
issue-2068	501	1	journal	journal	NOUN
issue-2068	501	2	of	of	ADP
issue-2068	501	3	the	the	DET
issue-2068	501	4	academy	academy	NOUN
issue-2068	501	5	of	of	ADP
issue-2068	501	6	marketing	marketing	NOUN
issue-2068	501	7	science	science	NOUN
issue-2068	501	8	,	,	PUNCT
issue-2068	501	9	vol	vol	NOUN
issue-2068	501	10	.	.	PROPN
issue-2068	502	1	45	45	NUM
issue-2068	502	2	,	,	PUNCT
issue-2068	502	3	pp	pp	ADJ
issue-2068	502	4	.	.	PUNCT
issue-2068	503	1	135–155	135–155	NUM
issue-2068	503	2	.	.	PUNCT
issue-2068	504	1	doi	doi	NOUN
issue-2068	504	2	:	:	PUNCT
issue-2068	504	3	https://doi.org/10.1007/s11747-016-0495-4	https://doi.org/10.1007/s11747-016-0495-4	NUM
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issue-2068	504	5	,	,	PUNCT
issue-2068	504	6	b.	b.	PROPN
issue-2068	504	7	(	(	PUNCT
issue-2068	504	8	2020	2020	NUM
issue-2068	504	9	)	)	PUNCT
issue-2068	504	10	.	.	PUNCT
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issue-2068	505	2	engine	engine	NOUN
issue-2068	505	3	marketing	marketing	NOUN
issue-2068	505	4	and	and	CCONJ
issue-2068	505	5	social	social	ADJ
issue-2068	505	6	media	medium	NOUN
issue-2068	505	7	marketing	marketing	NOUN
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issue-2068	505	10	.	.	PUNCT
issue-2068	506	1	journal	journal	NOUN
issue-2068	506	2	of	of	ADP
issue-2068	506	3	digital	digital	ADJ
issue-2068	506	4	media	medium	NOUN
issue-2068	506	5	&	&	CCONJ
issue-2068	506	6	policy	policy	NOUN
issue-2068	506	7	,	,	PUNCT
issue-2068	506	8	vol	vol	NOUN
issue-2068	506	9	.	.	PROPN
issue-2068	506	10	13	13	NUM
issue-2068	506	11	,	,	PUNCT
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issue-2068	506	13	3	3	NUM
issue-2068	506	14	,	,	PUNCT
issue-2068	506	15	pp	pp	ADJ
issue-2068	506	16	.	.	PUNCT
issue-2068	507	1	407–425	407–425	NUM
issue-2068	507	2	.	.	PUNCT
issue-2068	508	1	doi	doi	NOUN
issue-2068	508	2	:	:	PUNCT
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issue-2068	508	4	o'reilly	o'reilly	ADV
issue-2068	508	5	,	,	PUNCT
issue-2068	508	6	t.	t.	PROPN
issue-2068	508	7	(	(	PUNCT
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issue-2068	508	9	)	)	PUNCT
issue-2068	508	10	.	.	PUNCT
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issue-2068	509	5	?	?	PUNCT
issue-2068	510	1	design	design	NOUN
issue-2068	510	2	patterns	pattern	NOUN
issue-2068	510	3	and	and	CCONJ
issue-2068	510	4	business	business	NOUN
issue-2068	510	5	models	model	NOUN
issue-2068	510	6	for	for	ADP
issue-2068	510	7	the	the	DET
issue-2068	510	8	next	next	ADJ
issue-2068	510	9	generation	generation	NOUN
issue-2068	510	10	of	of	ADP
issue-2068	510	11	software	software	NOUN
issue-2068	510	12	.	.	PUNCT
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issue-2068	511	2	.	.	PUNCT
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issue-2068	511	4	at	at	ADP
issue-2068	511	5	:	:	PUNCT
issue-2068	511	6	https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1	https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1	PROPN
issue-2068	511	7	palacios	palacio	NOUN
issue-2068	511	8	-	-	PUNCT
issue-2068	511	9	marqués	marqués	PROPN
issue-2068	511	10	,	,	PUNCT
issue-2068	511	11	d.	d.	PROPN
issue-2068	511	12	,	,	PUNCT
issue-2068	511	13	merigó	merigó	PROPN
issue-2068	511	14	,	,	PUNCT
issue-2068	511	15	j.	j.	PROPN
issue-2068	511	16	m.	m.	PROPN
issue-2068	511	17	,	,	PUNCT
issue-2068	511	18	&	&	CCONJ
issue-2068	511	19	soto	soto	PROPN
issue-2068	511	20	-	-	PUNCT
issue-2068	511	21	acosta	acosta	PROPN
issue-2068	511	22	,	,	PUNCT
issue-2068	511	23	p.	p.	NOUN
issue-2068	511	24	(	(	PUNCT
issue-2068	511	25	2015	2015	NUM
issue-2068	511	26	)	)	PUNCT
issue-2068	511	27	.	.	PUNCT
issue-2068	512	1	online	online	ADJ
issue-2068	512	2	social	social	ADJ
issue-2068	512	3	networks	network	NOUN
issue-2068	512	4	as	as	ADP
issue-2068	512	5	an	an	DET
issue-2068	512	6	enabler	enabler	NOUN
issue-2068	512	7	of	of	ADP
issue-2068	512	8	innovation	innovation	NOUN
issue-2068	512	9	in	in	ADP
issue-2068	512	10	organizations	organization	NOUN
issue-2068	512	11	.	.	PUNCT
issue-2068	513	1	management	management	NOUN
issue-2068	513	2	decision	decision	NOUN
issue-2068	513	3	,	,	PUNCT
issue-2068	513	4	vol	vol	NOUN
issue-2068	513	5	.	.	PROPN
issue-2068	514	1	53	53	NUM
issue-2068	514	2	,	,	PUNCT
issue-2068	514	3	no	no	INTJ
issue-2068	514	4	.	.	NOUN
issue-2068	514	5	9	9	NUM
issue-2068	514	6	,	,	PUNCT
issue-2068	514	7	pp	pp	ADJ
issue-2068	514	8	.	.	PUNCT
issue-2068	515	1	1906–1920	1906–1920	NUM
issue-2068	515	2	.	.	PUNCT
issue-2068	516	1	doi	doi	NOUN
issue-2068	516	2	:	:	PUNCT
issue-2068	516	3	https://doi.org/10.1108/md-062014-0406	https://doi.org/10.1108/md-062014-0406	VERB
issue-2068	516	4	patrutiu	patrutiu	NOUN
issue-2068	516	5	baltes	balte	NOUN
issue-2068	516	6	,	,	PUNCT
issue-2068	516	7	l.	l.	PROPN
issue-2068	516	8	(	(	PUNCT
issue-2068	516	9	2015	2015	NUM
issue-2068	516	10	)	)	PUNCT
issue-2068	516	11	.	.	PUNCT
issue-2068	517	1	content	content	NOUN
issue-2068	517	2	marketing	marketing	PROPN
issue-2068	517	3	–	–	PUNCT
issue-2068	517	4	the	the	DET
issue-2068	517	5	fundamental	fundamental	ADJ
issue-2068	517	6	tool	tool	NOUN
issue-2068	517	7	of	of	ADP
issue-2068	517	8	digital	digital	ADJ
issue-2068	517	9	marketing	marketing	NOUN
issue-2068	517	10	.	.	PUNCT
issue-2068	518	1	bulletin	bulletin	NOUN
issue-2068	518	2	of	of	ADP
issue-2068	518	3	the	the	DET
issue-2068	518	4	transilvania	transilvania	PROPN
issue-2068	518	5	university	university	PROPN
issue-2068	518	6	of	of	ADP
issue-2068	518	7	braşov	braşov	PROPN
issue-2068	518	8	,	,	PUNCT
issue-2068	518	9	series	series	NOUN
issue-2068	518	10	v	v	PROPN
issue-2068	518	11	:	:	PUNCT
issue-2068	518	12	economic	economic	ADJ
issue-2068	518	13	sciences	science	NOUN
issue-2068	518	14	,	,	PUNCT
issue-2068	518	15	vol	vol	NOUN
issue-2068	518	16	.	.	NOUN
issue-2068	518	17	8	8	NUM
issue-2068	518	18	(	(	PUNCT
issue-2068	518	19	57	57	NUM
issue-2068	518	20	)	)	PUNCT
issue-2068	518	21	,	,	PUNCT
issue-2068	518	22	no	no	INTJ
issue-2068	518	23	.	.	NOUN
issue-2068	518	24	2	2	NUM
issue-2068	518	25	,	,	PUNCT
issue-2068	518	26	pp	pp	ADJ
issue-2068	518	27	.	.	PUNCT
issue-2068	519	1	11–118	11–118	NUM
issue-2068	519	2	.	.	PUNCT
issue-2068	519	3	saura	saura	PROPN
issue-2068	519	4	,	,	PUNCT
issue-2068	519	5	j.	j.	PROPN
issue-2068	519	6	r.	r.	PROPN
issue-2068	519	7	,	,	PUNCT
issue-2068	519	8	palos	palos	PROPN
issue-2068	519	9	-	-	PUNCT
issue-2068	519	10	sánchez	sánchez	PROPN
issue-2068	519	11	,	,	PUNCT
issue-2068	519	12	p.	p.	NOUN
issue-2068	519	13	,	,	PUNCT
issue-2068	519	14	&	&	CCONJ
issue-2068	519	15	suárez	suárez	PROPN
issue-2068	519	16	,	,	PUNCT
issue-2068	519	17	l.	l.	PROPN
issue-2068	519	18	m.	m.	PROPN
issue-2068	519	19	c.	c.	PROPN
issue-2068	519	20	(	(	PUNCT
issue-2068	519	21	2017	2017	NUM
issue-2068	519	22	)	)	PUNCT
issue-2068	519	23	.	.	PUNCT
issue-2068	520	1	understanding	understand	VERB
issue-2068	520	2	the	the	DET
issue-2068	520	3	digital	digital	ADJ
issue-2068	520	4	marketing	marketing	NOUN
issue-2068	520	5	environment	environment	NOUN
issue-2068	520	6	with	with	ADP
issue-2068	520	7	kpis	kpis	PROPN
issue-2068	520	8	and	and	CCONJ
issue-2068	520	9	web	web	NOUN
issue-2068	520	10	analytics	analytic	NOUN
issue-2068	520	11	.	.	PUNCT
issue-2068	521	1	future	future	ADJ
issue-2068	521	2	internet	internet	NOUN
issue-2068	521	3	,	,	PUNCT
issue-2068	521	4	vol	vol	NOUN
issue-2068	521	5	.	.	PROPN
issue-2068	521	6	9	9	NUM
issue-2068	521	7	,	,	PUNCT
issue-2068	521	8	issue	issue	NOUN
issue-2068	521	9	4	4	NUM
issue-2068	521	10	,	,	PUNCT
issue-2068	521	11	p.	p.	NOUN
issue-2068	521	12	76	76	NUM
issue-2068	521	13	.	.	PUNCT
issue-2068	522	1	doi	doi	NOUN
issue-2068	522	2	:	:	PUNCT
issue-2068	522	3	https://doi.org/10.3390/fi9040076	https://doi.org/10.3390/fi9040076	X
issue-2068	522	4	saura	saura	PROPN
issue-2068	522	5	,	,	PUNCT
issue-2068	522	6	j.	j.	PROPN
issue-2068	522	7	r.	r.	PROPN
issue-2068	522	8	(	(	PUNCT
issue-2068	522	9	2021	2021	NUM
issue-2068	522	10	)	)	PUNCT
issue-2068	522	11	.	.	PUNCT
issue-2068	523	1	using	use	VERB
issue-2068	523	2	data	datum	NOUN
issue-2068	523	3	sciences	science	NOUN
issue-2068	523	4	in	in	ADP
issue-2068	523	5	digital	digital	ADJ
issue-2068	523	6	marketing	marketing	NOUN
issue-2068	523	7	:	:	PUNCT
issue-2068	523	8	framework	framework	NOUN
issue-2068	523	9	,	,	PUNCT
issue-2068	523	10	methods	method	NOUN
issue-2068	523	11	,	,	PUNCT
issue-2068	523	12	and	and	CCONJ
issue-2068	523	13	performance	performance	NOUN
issue-2068	523	14	metrics	metric	NOUN
issue-2068	523	15	.	.	PUNCT
issue-2068	524	1	journal	journal	PROPN
issue-2068	524	2	of	of	ADP
issue-2068	524	3	innovation	innovation	NOUN
issue-2068	524	4	&	&	CCONJ
issue-2068	524	5	knowledge	knowledge	PROPN
issue-2068	524	6	,	,	PUNCT
issue-2068	524	7	vol	vol	NOUN
issue-2068	524	8	.	.	PROPN
issue-2068	524	9	6	6	NUM
issue-2068	524	10	,	,	PUNCT
issue-2068	524	11	issue	issue	NOUN
issue-2068	524	12	2	2	NUM
issue-2068	524	13	,	,	PUNCT
issue-2068	524	14	pp	pp	ADJ
issue-2068	524	15	.	.	PUNCT
issue-2068	525	1	92–102	92–102	NUM
issue-2068	525	2	.	.	PUNCT
issue-2068	525	3	doi	doi	PROPN
issue-2068	525	4	:	:	PUNCT
issue-2068	525	5	https://doi.org/10.1016/j.jik.2020.08.001	https://doi.org/10.1016/j.jik.2020.08.001	NOUN
issue-2068	525	6	shamout	shamout	PROPN
issue-2068	525	7	,	,	PUNCT
issue-2068	525	8	m.	m.	NOUN
issue-2068	525	9	d.	d.	PROPN
issue-2068	525	10	(	(	PUNCT
issue-2068	525	11	2016	2016	NUM
issue-2068	525	12	)	)	PUNCT
issue-2068	525	13	.	.	PUNCT
issue-2068	526	1	the	the	DET
issue-2068	526	2	impact	impact	NOUN
issue-2068	526	3	of	of	ADP
issue-2068	526	4	promotional	promotional	ADJ
issue-2068	526	5	tools	tool	NOUN
issue-2068	526	6	on	on	ADP
issue-2068	526	7	consumer	consumer	NOUN
issue-2068	526	8	buying	buying	NOUN
issue-2068	526	9	behavior	behavior	NOUN
issue-2068	526	10	in	in	ADP
issue-2068	526	11	retail	retail	ADJ
issue-2068	526	12	market	market	NOUN
issue-2068	526	13	.	.	PUNCT
issue-2068	527	1	international	international	ADJ
issue-2068	527	2	journal	journal	PROPN
issue-2068	527	3	of	of	ADP
issue-2068	527	4	business	business	NOUN
issue-2068	527	5	and	and	CCONJ
issue-2068	527	6	social	social	ADJ
issue-2068	527	7	science	science	NOUN
issue-2068	527	8	,	,	PUNCT
issue-2068	527	9	vol	vol	NOUN
issue-2068	527	10	.	.	PROPN
issue-2068	527	11	7	7	NUM
issue-2068	527	12	,	,	PUNCT
issue-2068	527	13	no	no	INTJ
issue-2068	527	14	.	.	NOUN
issue-2068	527	15	1	1	NUM
issue-2068	527	16	,	,	PUNCT
issue-2068	527	17	pp	pp	ADJ
issue-2068	527	18	.	.	PUNCT
issue-2068	528	1	75–85	75–85	NOUN
issue-2068	528	2	.	.	PUNCT
issue-2068	529	1	shankar	shankar	PROPN
issue-2068	529	2	,	,	PUNCT
issue-2068	529	3	v.	v.	PROPN
issue-2068	529	4	,	,	PUNCT
issue-2068	529	5	kleijnen	kleijnen	NOUN
issue-2068	529	6	,	,	PUNCT
issue-2068	529	7	m.	m.	NOUN
issue-2068	529	8	,	,	PUNCT
issue-2068	529	9	ramanathan	ramanathan	PROPN
issue-2068	529	10	,	,	PUNCT
issue-2068	529	11	s.	s.	PROPN
issue-2068	529	12	,	,	PUNCT
issue-2068	529	13	rizley	rizley	PROPN
issue-2068	529	14	,	,	PUNCT
issue-2068	529	15	r.	r.	PROPN
issue-2068	529	16	,	,	PUNCT
issue-2068	529	17	holland	holland	PROPN
issue-2068	529	18	,	,	PUNCT
issue-2068	529	19	s.	s.	PROPN
issue-2068	529	20	,	,	PUNCT
issue-2068	529	21	&	&	CCONJ
issue-2068	529	22	morrissey	morrissey	PROPN
issue-2068	529	23	,	,	PUNCT
issue-2068	529	24	s.	s.	PROPN
issue-2068	529	25	(	(	PUNCT
issue-2068	529	26	2016	2016	NUM
issue-2068	529	27	)	)	PUNCT
issue-2068	529	28	.	.	PUNCT
issue-2068	530	1	mobile	mobile	NOUN
issue-2068	530	2	shopper	shopper	NOUN
issue-2068	530	3	marketing	marketing	NOUN
issue-2068	530	4	:	:	PUNCT
issue-2068	530	5	key	key	ADJ
issue-2068	530	6	issues	issue	NOUN
issue-2068	530	7	,	,	PUNCT
issue-2068	530	8	current	current	ADJ
issue-2068	530	9	insights	insight	NOUN
issue-2068	530	10	,	,	PUNCT
issue-2068	530	11	and	and	CCONJ
issue-2068	530	12	future	future	ADJ
issue-2068	530	13	research	research	NOUN
issue-2068	530	14	avenues	avenue	NOUN
issue-2068	530	15	.	.	PUNCT
issue-2068	531	1	journal	journal	NOUN
issue-2068	531	2	of	of	ADP
issue-2068	531	3	interactive	interactive	ADJ
issue-2068	531	4	marketing	marketing	NOUN
issue-2068	531	5	,	,	PUNCT
issue-2068	531	6	vol	vol	NOUN
issue-2068	531	7	.	.	PROPN
issue-2068	531	8	34	34	NUM
issue-2068	531	9	,	,	PUNCT
issue-2068	531	10	issue	issue	NOUN
issue-2068	531	11	1	1	NUM
issue-2068	531	12	.	.	PUNCT
issue-2068	532	1	doi	doi	NOUN
issue-2068	532	2	:	:	PUNCT
issue-2068	532	3	http://dx.doi.org/10.1016/j.intmar.2016.03.002	http://dx.doi.org/10.1016/j.intmar.2016.03.002	PROPN
issue-2068	532	4	sheth	sheth	PROPN
issue-2068	532	5	,	,	PUNCT
issue-2068	532	6	j.	j.	PROPN
issue-2068	532	7	(	(	PUNCT
issue-2068	532	8	2021	2021	NUM
issue-2068	532	9	)	)	PUNCT
issue-2068	532	10	.	.	PUNCT
issue-2068	533	1	new	new	ADJ
issue-2068	533	2	areas	area	NOUN
issue-2068	533	3	of	of	ADP
issue-2068	533	4	research	research	NOUN
issue-2068	533	5	in	in	ADP
issue-2068	533	6	marketing	marketing	NOUN
issue-2068	533	7	strategy	strategy	NOUN
issue-2068	533	8	,	,	PUNCT
issue-2068	533	9	consumer	consumer	NOUN
issue-2068	533	10	behavior	behavior	NOUN
issue-2068	533	11	,	,	PUNCT
issue-2068	533	12	and	and	CCONJ
issue-2068	533	13	marketing	marketing	NOUN
issue-2068	533	14	analytics	analytic	NOUN
issue-2068	533	15	:	:	PUNCT
issue-2068	533	16	the	the	DET
issue-2068	533	17	future	future	NOUN
issue-2068	533	18	is	be	AUX
issue-2068	533	19	bright	bright	ADJ
issue-2068	533	20	.	.	PUNCT
issue-2068	534	1	journal	journal	NOUN
issue-2068	534	2	of	of	ADP
issue-2068	534	3	marketing	marketing	NOUN
issue-2068	534	4	theory	theory	NOUN
issue-2068	534	5	and	and	CCONJ
issue-2068	534	6	practice	practice	NOUN
issue-2068	534	7	,	,	PUNCT
issue-2068	534	8	vol	vol	NOUN
issue-2068	534	9	.	.	PROPN
issue-2068	534	10	29	29	NUM
issue-2068	534	11	,	,	PUNCT
issue-2068	534	12	issue	issue	NOUN
issue-2068	534	13	1	1	NUM
issue-2068	534	14	,	,	PUNCT
issue-2068	534	15	pp	pp	ADJ
issue-2068	534	16	.	.	PUNCT
issue-2068	535	1	3–12	3–12	NUM
issue-2068	535	2	.	.	PUNCT
issue-2068	536	1	doi	doi	NOUN
issue-2068	536	2	:	:	PUNCT
issue-2068	536	3	https://doi.org/10.1080/	https://doi.org/10.1080/	PROPN
issue-2068	536	4	10696679.2020.1860679	10696679.2020.1860679	NUM
issue-2068	536	5	solomon	solomon	PROPN
issue-2068	536	6	,	,	PUNCT
issue-2068	536	7	m.	m.	NOUN
issue-2068	536	8	,	,	PUNCT
issue-2068	536	9	bamossy	bamossy	NOUN
issue-2068	536	10	,	,	PUNCT
issue-2068	536	11	g.	g.	PROPN
issue-2068	536	12	,	,	PUNCT
issue-2068	536	13	askegaard	askegaard	ADV
issue-2068	536	14	,	,	PUNCT
issue-2068	536	15	s.	s.	PROPN
issue-2068	536	16	,	,	PUNCT
issue-2068	536	17	&	&	CCONJ
issue-2068	536	18	hogg	hogg	PROPN
issue-2068	536	19	,	,	PUNCT
issue-2068	536	20	m.	m.	PROPN
issue-2068	536	21	k.	k.	PROPN
issue-2068	536	22	(	(	PUNCT
issue-2068	536	23	2006	2006	NUM
issue-2068	536	24	)	)	PUNCT
issue-2068	536	25	.	.	PUNCT
issue-2068	537	1	consumer	consumer	NOUN
issue-2068	537	2	behaviour	behaviour	NOUN
issue-2068	537	3	–	–	PUNCT
issue-2068	537	4	a	a	DET
issue-2068	537	5	european	european	PROPN
issue-2068	537	6	perspective	perspective	NOUN
issue-2068	537	7	,	,	PUNCT
issue-2068	537	8	third	third	ADJ
issue-2068	537	9	edition	edition	NOUN
issue-2068	537	10	.	.	PUNCT
issue-2068	538	1	pearson	pearson	PROPN
issue-2068	538	2	education	education	PROPN
issue-2068	538	3	limited	limit	VERB
issue-2068	538	4	,	,	PUNCT
issue-2068	538	5	upper	upper	ADJ
issue-2068	538	6	saddle	saddle	NOUN
issue-2068	538	7	river	river	NOUN
issue-2068	538	8	,	,	PUNCT
issue-2068	538	9	new	new	PROPN
issue-2068	538	10	jersey	jersey	PROPN
issue-2068	538	11	,	,	PUNCT
issue-2068	538	12	usa	usa	PROPN
issue-2068	538	13	.	.	PROPN
issue-2068	538	14	tezinde	tezinde	PROPN
issue-2068	538	15	,	,	PUNCT
issue-2068	538	16	t.	t.	PROPN
issue-2068	538	17	,	,	PUNCT
issue-2068	538	18	smith	smith	PROPN
issue-2068	538	19	,	,	PUNCT
issue-2068	538	20	b.	b.	PROPN
issue-2068	538	21	,	,	PUNCT
issue-2068	538	22	&	&	CCONJ
issue-2068	538	23	murphy	murphy	PROPN
issue-2068	538	24	,	,	PUNCT
issue-2068	538	25	j.	j.	PROPN
issue-2068	538	26	(	(	PUNCT
issue-2068	538	27	2022	2022	NUM
issue-2068	538	28	)	)	PUNCT
issue-2068	538	29	.	.	PUNCT
issue-2068	539	1	getting	get	VERB
issue-2068	539	2	permission	permission	NOUN
issue-2068	539	3	:	:	PUNCT
issue-2068	539	4	exploring	explore	VERB
issue-2068	539	5	factors	factor	NOUN
issue-2068	539	6	affecting	affect	VERB
issue-2068	539	7	permission	permission	NOUN
issue-2068	539	8	marketing	marketing	NOUN
issue-2068	539	9	.	.	PUNCT
issue-2068	540	1	journal	journal	NOUN
issue-2068	540	2	of	of	ADP
issue-2068	540	3	interactive	interactive	ADJ
issue-2068	540	4	marketing	marketing	NOUN
issue-2068	540	5	,	,	PUNCT
issue-2068	540	6	vol	vol	NOUN
issue-2068	540	7	.	.	PROPN
issue-2068	540	8	16	16	NUM
issue-2068	540	9	,	,	PUNCT
issue-2068	540	10	no	no	INTJ
issue-2068	540	11	.	.	NOUN
issue-2068	540	12	4	4	NUM
issue-2068	540	13	,	,	PUNCT
issue-2068	540	14	pp	pp	ADJ
issue-2068	540	15	.	.	PUNCT
issue-2068	541	1	28–36	28–36	NUM
issue-2068	541	2	.	.	PUNCT
issue-2068	542	1	doi	doi	NOUN
issue-2068	542	2	:	:	PUNCT
issue-2068	542	3	https://doi.org/10.1002/dir.10041	https://doi.org/10.1002/dir.10041	VERB
issue-2068	542	4	urdea	urdea	NOUN
issue-2068	542	5	,	,	PUNCT
issue-2068	542	6	a.	a.	NOUN
issue-2068	542	7	,	,	PUNCT
issue-2068	542	8	constantin	constantin	PROPN
issue-2068	542	9	,	,	PUNCT
issue-2068	542	10	c.	c.	PROPN
issue-2068	542	11	p.	p.	PROPN
issue-2068	542	12	,	,	PUNCT
issue-2068	542	13	&	&	CCONJ
issue-2068	542	14	purcaru	purcaru	PROPN
issue-2068	542	15	,	,	PUNCT
issue-2068	542	16	i.	i.	PROPN
issue-2068	542	17	(	(	PUNCT
issue-2068	542	18	2021	2021	NUM
issue-2068	542	19	)	)	PUNCT
issue-2068	542	20	.	.	PUNCT
issue-2068	543	1	implementing	implement	VERB
issue-2068	543	2	experiential	experiential	ADJ
issue-2068	543	3	marketing	marketing	NOUN
issue-2068	543	4	in	in	ADP
issue-2068	543	5	the	the	DET
issue-2068	543	6	digital	digital	ADJ
issue-2068	543	7	age	age	NOUN
issue-2068	543	8	for	for	ADP
issue-2068	543	9	a	a	DET
issue-2068	543	10	more	more	ADV
issue-2068	543	11	sustainable	sustainable	ADJ
issue-2068	543	12	customer	customer	NOUN
issue-2068	543	13	relationship	relationship	NOUN
issue-2068	543	14	.	.	PUNCT
issue-2068	544	1	sustainability	sustainability	NOUN
issue-2068	544	2	,	,	PUNCT
issue-2068	544	3	vol	vol	NOUN
issue-2068	544	4	.	.	PROPN
issue-2068	544	5	13	13	NUM
issue-2068	544	6	,	,	PUNCT
issue-2068	544	7	issue	issue	NOUN
issue-2068	544	8	4	4	NUM
issue-2068	544	9	,	,	PUNCT
issue-2068	544	10	1865	1865	NUM
issue-2068	544	11	.	.	PUNCT
issue-2068	545	1	doi	doi	NOUN
issue-2068	545	2	:	:	PUNCT
issue-2068	545	3	https://doi.org/	https://doi.org/	NOUN
issue-2068	545	4	10.3390	10.3390	NUM
issue-2068	545	5	/	/	SYM
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issue-2068	545	7	varadarajan	varadarajan	PROPN
issue-2068	545	8	,	,	PUNCT
issue-2068	545	9	r.	r.	PROPN
issue-2068	545	10	(	(	PUNCT
issue-2068	545	11	2020	2020	NUM
issue-2068	545	12	)	)	PUNCT
issue-2068	545	13	.	.	PUNCT
issue-2068	546	1	customer	customer	NOUN
issue-2068	546	2	information	information	NOUN
issue-2068	546	3	resources	resource	NOUN
issue-2068	546	4	advantage	advantage	NOUN
issue-2068	546	5	,	,	PUNCT
issue-2068	546	6	marketing	marketing	NOUN
issue-2068	546	7	strategy	strategy	NOUN
issue-2068	546	8	and	and	CCONJ
issue-2068	546	9	business	business	NOUN
issue-2068	546	10	performance	performance	NOUN
issue-2068	546	11	:	:	PUNCT
issue-2068	546	12	a	a	DET
issue-2068	546	13	market	market	NOUN
issue-2068	546	14	resources	resource	NOUN
issue-2068	546	15	based	base	VERB
issue-2068	546	16	view	view	NOUN
issue-2068	546	17	.	.	PUNCT
issue-2068	547	1	industrial	industrial	ADJ
issue-2068	547	2	marketing	marketing	NOUN
issue-2068	547	3	management	management	NOUN
issue-2068	547	4	.	.	PUNCT
issue-2068	548	1	vol	vol	NOUN
issue-2068	548	2	.	.	PROPN
issue-2068	548	3	89	89	NUM
issue-2068	548	4	(	(	PUNCT
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issue-2068	548	6	)	)	PUNCT
issue-2068	548	7	,	,	PUNCT
issue-2068	548	8	pp	pp	PROPN
issue-2068	548	9	.	.	PUNCT
issue-2068	549	1	89–97	89–97	NUM
issue-2068	549	2	.	.	PUNCT
issue-2068	550	1	doi	doi	NOUN
issue-2068	550	2	:	:	PUNCT
issue-2068	550	3	https://doi.org/10.1016/j.indmarman.2020.03.003	https://doi.org/10.1016/j.indmarman.2020.03.003	PROPN
issue-2068	550	4	waring	waring	NOUN
issue-2068	550	5	,	,	PUNCT
issue-2068	550	6	t.	t.	PROPN
issue-2068	550	7	,	,	PUNCT
issue-2068	550	8	&	&	CCONJ
issue-2068	550	9	martinez	martinez	PROPN
issue-2068	550	10	,	,	PUNCT
issue-2068	550	11	a.	a.	PROPN
issue-2068	550	12	(	(	PUNCT
issue-2068	550	13	2002	2002	NUM
issue-2068	550	14	)	)	PUNCT
issue-2068	550	15	.	.	PUNCT
issue-2068	551	1	ethical	ethical	ADJ
issue-2068	551	2	customer	customer	NOUN
issue-2068	551	3	relationships	relationship	NOUN
issue-2068	551	4	:	:	PUNCT
issue-2068	551	5	a	a	DET
issue-2068	551	6	comparative	comparative	ADJ
issue-2068	551	7	analysis	analysis	NOUN
issue-2068	551	8	of	of	ADP
issue-2068	551	9	us	we	PRON
issue-2068	551	10	and	and	CCONJ
issue-2068	551	11	french	french	ADJ
issue-2068	551	12	organisations	organisation	NOUN
issue-2068	551	13	using	use	VERB
issue-2068	551	14	permission	permission	NOUN
issue-2068	551	15	-	-	PUNCT
issue-2068	551	16	based	base	VERB
issue-2068	551	17	e	e	NOUN
issue-2068	551	18	-	-	NOUN
issue-2068	551	19	mail	mail	NOUN
issue-2068	551	20	marketing	marketing	NOUN
issue-2068	551	21	.	.	PUNCT
issue-2068	552	1	journal	journal	PROPN
issue-2068	552	2	of	of	ADP
issue-2068	552	3	database	database	NOUN
issue-2068	552	4	marketing	marketing	NOUN
issue-2068	552	5	,	,	PUNCT
issue-2068	552	6	vol	vol	NOUN
issue-2068	552	7	.	.	PROPN
issue-2068	552	8	10	10	NUM
issue-2068	552	9	,	,	PUNCT
issue-2068	552	10	no	no	INTJ
issue-2068	552	11	.	.	NOUN
issue-2068	552	12	1	1	NUM
issue-2068	552	13	,	,	PUNCT
issue-2068	552	14	pp	pp	ADJ
issue-2068	552	15	.	.	PUNCT
issue-2068	553	1	53–69	53–69	X
issue-2068	553	2	.	.	PUNCT
issue-2068	553	3	doi	doi	PROPN
issue-2068	553	4	:	:	PUNCT
issue-2068	553	5	https://doi.org/10.1057/palgrave.jdm.3240094	https://doi.org/10.1057/palgrave.jdm.3240094	PROPN
issue-2068	553	6	wedel	wedel	PROPN
issue-2068	553	7	,	,	PUNCT
issue-2068	553	8	m.	m.	NOUN
issue-2068	553	9	,	,	PUNCT
issue-2068	553	10	&	&	CCONJ
issue-2068	553	11	kannan	kannan	PROPN
issue-2068	553	12	,	,	PUNCT
issue-2068	553	13	p.	p.	PROPN
issue-2068	553	14	k.	k.	PROPN
issue-2068	554	1	(	(	PUNCT
issue-2068	554	2	2016	2016	NUM
issue-2068	554	3	)	)	PUNCT
issue-2068	554	4	.	.	PUNCT
issue-2068	555	1	marketing	marketing	NOUN
issue-2068	555	2	analytics	analytic	NOUN
issue-2068	555	3	for	for	ADP
issue-2068	555	4	data	data	NOUN
issue-2068	555	5	-	-	PUNCT
issue-2068	555	6	rich	rich	ADJ
issue-2068	555	7	environments	environment	NOUN
issue-2068	555	8	.	.	PUNCT
issue-2068	556	1	journal	journal	NOUN
issue-2068	556	2	of	of	ADP
issue-2068	556	3	marketing	marketing	NOUN
issue-2068	556	4	,	,	PUNCT
issue-2068	556	5	vol	vol	NOUN
issue-2068	556	6	.	.	PROPN
issue-2068	556	7	80	80	NUM
issue-2068	556	8	,	,	PUNCT
issue-2068	556	9	issue	issue	NOUN
issue-2068	556	10	6	6	NUM
issue-2068	556	11	,	,	PUNCT
issue-2068	556	12	pp	pp	ADJ
issue-2068	556	13	.	.	PUNCT
issue-2068	557	1	97–121	97–121	NUM
issue-2068	557	2	.	.	PUNCT
issue-2068	558	1	doi	doi	NOUN
issue-2068	558	2	:	:	PUNCT
issue-2068	558	3	https://doi.org/10.1509/jm.15.0413	https://doi.org/10.1509/jm.15.0413	PROPN
issue-2068	558	4	yadava	yadava	PROPN
issue-2068	558	5	,	,	PUNCT
issue-2068	558	6	m.	m.	NOUN
issue-2068	558	7	,	,	PUNCT
issue-2068	558	8	joshib	joshib	NOUN
issue-2068	558	9	,	,	PUNCT
issue-2068	558	10	y.	y.	PROPN
issue-2068	558	11	,	,	PUNCT
issue-2068	558	12	&	&	CCONJ
issue-2068	558	13	zillur	zillur	PROPN
issue-2068	558	14	,	,	PUNCT
issue-2068	558	15	r.	r.	PROPN
issue-2068	558	16	(	(	PUNCT
issue-2068	558	17	2015	2015	NUM
issue-2068	558	18	)	)	PUNCT
issue-2068	558	19	.	.	PUNCT
issue-2068	559	1	mobile	mobile	ADJ
issue-2068	559	2	social	social	ADJ
issue-2068	559	3	media	medium	NOUN
issue-2068	559	4	:	:	PUNCT
issue-2068	559	5	the	the	DET
issue-2068	559	6	new	new	ADJ
issue-2068	559	7	hybrid	hybrid	ADJ
issue-2068	559	8	element	element	NOUN
issue-2068	559	9	of	of	ADP
issue-2068	559	10	digital	digital	ADJ
issue-2068	559	11	marketing	marketing	NOUN
issue-2068	559	12	communications	communication	NOUN
issue-2068	559	13	.	.	PUNCT
issue-2068	560	1	procedia	procedia	NOUN
issue-2068	560	2	–	–	PUNCT
issue-2068	560	3	social	social	ADJ
issue-2068	560	4	and	and	CCONJ
issue-2068	560	5	behavioral	behavioral	ADJ
issue-2068	560	6	sciences	science	NOUN
issue-2068	560	7	,	,	PUNCT
issue-2068	560	8	vol	vol	NOUN
issue-2068	560	9	.	.	PROPN
issue-2068	560	10	189	189	NUM
issue-2068	560	11	,	,	PUNCT
issue-2068	560	12	pp	pp	ADJ
issue-2068	560	13	.	.	PUNCT
issue-2068	561	1	335–343	335–343	NUM
issue-2068	561	2	.	.	PUNCT
issue-2068	561	3	doi	doi	NOUN
issue-2068	561	4	:	:	PUNCT
issue-2068	561	5	https://doi.org/10.1016/	https://doi.org/10.1016/	PROPN
issue-2068	561	6	j.sbspro.2015.03.229	j.sbspro.2015.03.229	PROPN
issue-2068	561	7	zhang	zhang	PROPN
issue-2068	561	8	,	,	PUNCT
issue-2068	561	9	k.	k.	PROPN
issue-2068	561	10	z.	z.	PROPN
issue-2068	561	11	k.	k.	PROPN
issue-2068	561	12	,	,	PUNCT
issue-2068	561	13	&	&	CCONJ
issue-2068	561	14	benyoucef	benyoucef	PROPN
issue-2068	561	15	,	,	PUNCT
issue-2068	561	16	m.	m.	NOUN
issue-2068	561	17	(	(	PUNCT
issue-2068	561	18	2016	2016	NUM
issue-2068	561	19	)	)	PUNCT
issue-2068	561	20	.	.	PUNCT
issue-2068	562	1	consumer	consumer	NOUN
issue-2068	562	2	behavior	behavior	NOUN
issue-2068	562	3	in	in	ADP
issue-2068	562	4	social	social	ADJ
issue-2068	562	5	commerce	commerce	NOUN
issue-2068	562	6	:	:	PUNCT
issue-2068	562	7	a	a	DET
issue-2068	562	8	literature	literature	NOUN
issue-2068	562	9	review	review	NOUN
issue-2068	562	10	.	.	PUNCT
issue-2068	563	1	decision	decision	NOUN
issue-2068	563	2	support	support	NOUN
issue-2068	563	3	systems	system	NOUN
issue-2068	563	4	,	,	PUNCT
issue-2068	563	5	vol	vol	NOUN
issue-2068	563	6	.	.	PROPN
issue-2068	563	7	86	86	NUM
issue-2068	563	8	,	,	PUNCT
issue-2068	563	9	pp	pp	ADJ
issue-2068	563	10	.	.	PUNCT
issue-2068	564	1	95–108	95–108	NUM
issue-2068	564	2	.	.	PUNCT
issue-2068	565	1	doi	doi	NOUN
issue-2068	565	2	:	:	PUNCT
issue-2068	565	3	http://dx.doi.org/10.1016/j.dss.2016.04.001	http://dx.doi.org/10.1016/j.dss.2016.04.001	PROPN
issue-2068	565	4	zhang	zhang	PROPN
issue-2068	565	5	,	,	PUNCT
issue-2068	565	6	y.	y.	PROPN
issue-2068	565	7	(	(	PUNCT
issue-2068	565	8	2015	2015	NUM
issue-2068	565	9	)	)	PUNCT
issue-2068	565	10	.	.	PUNCT
issue-2068	566	1	the	the	DET
issue-2068	566	2	impact	impact	NOUN
issue-2068	566	3	of	of	ADP
issue-2068	566	4	brand	brand	NOUN
issue-2068	566	5	image	image	NOUN
issue-2068	566	6	on	on	ADP
issue-2068	566	7	consumer	consumer	NOUN
issue-2068	566	8	behavior	behavior	NOUN
issue-2068	566	9	:	:	PUNCT
issue-2068	566	10	a	a	DET
issue-2068	566	11	literature	literature	NOUN
issue-2068	566	12	review	review	NOUN
issue-2068	566	13	.	.	PUNCT
issue-2068	567	1	open	open	ADJ
issue-2068	567	2	journal	journal	PROPN
issue-2068	567	3	of	of	ADP
issue-2068	567	4	business	business	NOUN
issue-2068	567	5	and	and	CCONJ
issue-2068	567	6	management	management	NOUN
issue-2068	567	7	,	,	PUNCT
issue-2068	567	8	vol	vol	NOUN
issue-2068	567	9	.	.	PROPN
issue-2068	568	1	3	3	NUM
issue-2068	568	2	,	,	PUNCT
issue-2068	568	3	no	no	INTJ
issue-2068	568	4	.	.	NOUN
issue-2068	568	5	1	1	NUM
issue-2068	568	6	,	,	PUNCT
issue-2068	568	7	pp	pp	ADJ
issue-2068	568	8	.	.	PUNCT
issue-2068	569	1	58–62	58–62	NUM
issue-2068	569	2	.	.	PUNCT
issue-2068	569	3	doi	doi	PROPN
issue-2068	569	4	:	:	PUNCT
issue-2068	569	5	http://dx.doi.org/10.4236/ojbm.2015.31006	http://dx.doi.org/10.4236/ojbm.2015.31006	PROPN
issue-2068	569	6	zhu	zhu	PROPN
issue-2068	569	7	,	,	PUNCT
issue-2068	569	8	g.	g.	PROPN
issue-2068	569	9	,	,	PUNCT
issue-2068	569	10	&	&	CCONJ
issue-2068	569	11	gao	gao	PROPN
issue-2068	569	12	,	,	PUNCT
issue-2068	569	13	x.	x.	NOUN
issue-2068	569	14	(	(	PUNCT
issue-2068	569	15	2019	2019	NUM
issue-2068	569	16	)	)	PUNCT
issue-2068	569	17	.	.	PUNCT
issue-2068	570	1	precision	precision	NOUN
issue-2068	570	2	retail	retail	ADJ
issue-2068	570	3	marketing	marketing	NOUN
issue-2068	570	4	strategy	strategy	NOUN
issue-2068	570	5	based	base	VERB
issue-2068	570	6	on	on	ADP
issue-2068	570	7	digital	digital	ADJ
issue-2068	570	8	marketing	marketing	NOUN
issue-2068	570	9	model	model	NOUN
issue-2068	570	10	.	.	PUNCT
issue-2068	571	1	science	science	PROPN
issue-2068	571	2	journal	journal	PROPN
issue-2068	571	3	of	of	ADP
issue-2068	571	4	business	business	NOUN
issue-2068	571	5	and	and	CCONJ
issue-2068	571	6	management	management	NOUN
issue-2068	571	7	,	,	PUNCT
issue-2068	571	8	vol	vol	NOUN
issue-2068	571	9	.	.	PROPN
issue-2068	571	10	7	7	NUM
issue-2068	571	11	,	,	PUNCT
issue-2068	571	12	no	no	INTJ
issue-2068	571	13	.	.	NOUN
issue-2068	571	14	1	1	NUM
issue-2068	571	15	,	,	PUNCT
issue-2068	571	16	pp	pp	ADJ
issue-2068	571	17	.	.	PUNCT
issue-2068	572	1	33–37	33–37	NOUN
issue-2068	572	2	.	.	PUNCT
issue-2068	573	1	doi	doi	PROPN
issue-2068	573	2	:	:	PUNCT
issue-2068	573	3	https://doi.org/10.11648/j.sjbm.20190701.15	https://doi.org/10.11648/j.sjbm.20190701.15	PROPN
issue-2068	573	4	received	receive	VERB
issue-2068	573	5	on	on	ADP
issue-2068	573	6	:	:	PUNCT
issue-2068	573	7	05th	05th	ADJ
issue-2068	573	8	of	of	ADP
issue-2068	573	9	march	march	PROPN
issue-2068	573	10	,	,	PUNCT
issue-2068	573	11	2023	2023	NUM
issue-2068	573	12	accepted	accept	VERB
issue-2068	573	13	on	on	ADP
issue-2068	573	14	:	:	PUNCT
issue-2068	573	15	17th	17th	NOUN
issue-2068	573	16	of	of	ADP
issue-2068	573	17	april	april	PROPN
issue-2068	573	18	,	,	PUNCT
issue-2068	573	19	2023	2023	NUM
issue-2068	573	20	published	publish	VERB
issue-2068	573	21	on	on	ADP
issue-2068	573	22	:	:	PUNCT
issue-2068	573	23	23th	23th	NOUN
issue-2068	573	24	of	of	ADP
issue-2068	573	25	may	may	PROPN
issue-2068	573	26	,	,	PUNCT
issue-2068	573	27	2023	2023	NUM