id	sid	tid	token	lemma	pos
issue-2574	1	1	baltic	baltic	PROPN
issue-2574	1	2	journal	journal	PROPN
issue-2574	1	3	of	of	ADP
issue-2574	1	4	economic	economic	ADJ
issue-2574	1	5	studies	study	NOUN
issue-2574	1	6	32	32	NUM
issue-2574	1	7	vol	vol	NOUN
issue-2574	1	8	.	.	PUNCT
issue-2574	2	1	10	10	NUM
issue-2574	2	2	no	no	NOUN
issue-2574	2	3	.	.	NOUN
issue-2574	3	1	4	4	NUM
issue-2574	3	2	,	,	PUNCT
issue-2574	3	3	2024	2024	NUM
issue-2574	3	4	this	this	PRON
issue-2574	3	5	is	be	AUX
issue-2574	3	6	an	an	DET
issue-2574	3	7	open	open	ADJ
issue-2574	3	8	access	access	NOUN
issue-2574	3	9	article	article	NOUN
issue-2574	3	10	,	,	PUNCT
issue-2574	3	11	distributed	distribute	VERB
issue-2574	3	12	under	under	ADP
issue-2574	3	13	the	the	DET
issue-2574	3	14	terms	term	NOUN
issue-2574	3	15	of	of	ADP
issue-2574	3	16	the	the	DET
issue-2574	3	17	creative	creative	ADJ
issue-2574	3	18	commons	common	NOUN
issue-2574	3	19	attribution	attribution	NOUN
issue-2574	3	20	cc	cc	VERB
issue-2574	3	21	by	by	ADP
issue-2574	3	22	4.0	4.0	NUM
issue-2574	3	23	1	1	NUM
issue-2574	3	24	vytautas	vytauta	NOUN
issue-2574	3	25	magnus	magnus	PROPN
issue-2574	3	26	university	university	PROPN
issue-2574	3	27	,	,	PUNCT
issue-2574	3	28	lithuania	lithuania	PROPN
issue-2574	3	29	(	(	PUNCT
issue-2574	3	30	corresponding	correspond	VERB
issue-2574	3	31	author	author	NOUN
issue-2574	3	32	)	)	PUNCT
issue-2574	3	33	e	e	NOUN
issue-2574	3	34	-	-	NOUN
issue-2574	3	35	mail	mail	NOUN
issue-2574	3	36	:	:	PUNCT
issue-2574	4	1	justinas.kisieliauskas@vdu.lt	justinas.kisieliauskas@vdu.lt	PROPN
issue-2574	4	2	orcid	orcid	PROPN
issue-2574	4	3	:	:	PUNCT
issue-2574	4	4	https://orcid.org/0000-0003-4332-2192	https://orcid.org/0000-0003-4332-2192	ADP
issue-2574	4	5	2	2	NUM
issue-2574	4	6	vytautas	vytauta	NOUN
issue-2574	4	7	magnus	magnus	PROPN
issue-2574	4	8	university	university	PROPN
issue-2574	4	9	,	,	PUNCT
issue-2574	4	10	lithuania	lithuania	PROPN
issue-2574	4	11	e	e	PROPN
issue-2574	4	12	-	-	NOUN
issue-2574	4	13	mail	mail	NOUN
issue-2574	4	14	:	:	PUNCT
issue-2574	4	15	justas.siburkis@vdu.lt	justas.siburkis@vdu.lt	PROPN
issue-2574	4	16	orcid	orcid	PROPN
issue-2574	4	17	:	:	PUNCT
issue-2574	5	1	https://orcid.org/0009-0002-1441-8355	https://orcid.org/0009-0002-1441-8355	PROPN
issue-2574	5	2	3	3	NUM
issue-2574	5	3	ceo	ceo	NOUN
issue-2574	5	4	of	of	ADP
issue-2574	5	5	instakademija	instakademija	NOUN
issue-2574	5	6	mb	mb	PROPN
issue-2574	5	7	,	,	PUNCT
issue-2574	5	8	lithuania	lithuania	PROPN
issue-2574	5	9	e	e	PROPN
issue-2574	5	10	-	-	NOUN
issue-2574	5	11	mail	mail	NOUN
issue-2574	5	12	:	:	PUNCT
issue-2574	5	13	paulius@instakademija.lt	paulius@instakademija.lt	NOUN
issue-2574	5	14	orcid	orcid	PROPN
issue-2574	5	15	:	:	PUNCT
issue-2574	5	16	https://orcid.org/0009-0004-5899-0876	https://orcid.org/0009-0004-5899-0876	VERB
issue-2574	5	17	doi	doi	PROPN
issue-2574	5	18	:	:	PUNCT
issue-2574	5	19	https://doi.org/10.30525/2256-0742/2024-10-4-32-43	https://doi.org/10.30525/2256-0742/2024-10-4-32-43	NOUN
issue-2574	5	20	audio	audio	ADJ
issue-2574	5	21	branding	branding	NOUN
issue-2574	5	22	guidance	guidance	NOUN
issue-2574	5	23	model	model	NOUN
issue-2574	5	24	in	in	ADP
issue-2574	5	25	the	the	DET
issue-2574	5	26	case	case	NOUN
issue-2574	5	27	of	of	ADP
issue-2574	5	28	small	small	ADJ
issue-2574	5	29	and	and	CCONJ
issue-2574	5	30	medium	medium	ADJ
issue-2574	5	31	-	-	PUNCT
issue-2574	5	32	sized	sized	ADJ
issue-2574	5	33	businesses	business	NOUN
issue-2574	5	34	justinas	justinas	PROPN
issue-2574	5	35	kisieliauskas1	kisieliauskas1	PROPN
issue-2574	5	36	,	,	PUNCT
issue-2574	5	37	justas	justa	NOUN
issue-2574	5	38	šiburkis2	šiburkis2	PROPN
issue-2574	5	39	,	,	PUNCT
issue-2574	5	40	paulius	paulius	ADJ
issue-2574	5	41	bakanauskas3	bakanauskas3	NOUN
issue-2574	5	42	abstract	abstract	NOUN
issue-2574	5	43	.	.	PUNCT
issue-2574	6	1	this	this	DET
issue-2574	6	2	research	research	NOUN
issue-2574	6	3	explores	explore	VERB
issue-2574	6	4	the	the	DET
issue-2574	6	5	nexus	nexus	NOUN
issue-2574	6	6	of	of	ADP
issue-2574	6	7	audio	audio	NOUN
issue-2574	6	8	branding	branding	NOUN
issue-2574	6	9	and	and	CCONJ
issue-2574	6	10	small	small	ADJ
issue-2574	6	11	and	and	CCONJ
issue-2574	6	12	medium	medium	ADJ
issue-2574	6	13	-	-	PUNCT
issue-2574	6	14	sized	sized	ADJ
issue-2574	6	15	enterprises	enterprise	NOUN
issue-2574	6	16	(	(	PUNCT
issue-2574	6	17	smes	sme	NOUN
issue-2574	6	18	)	)	PUNCT
issue-2574	6	19	,	,	PUNCT
issue-2574	6	20	a	a	DET
issue-2574	6	21	substantial	substantial	ADJ
issue-2574	6	22	sector	sector	NOUN
issue-2574	6	23	representing	represent	VERB
issue-2574	6	24	90	90	NUM
issue-2574	6	25	%	%	NOUN
issue-2574	6	26	of	of	ADP
issue-2574	6	27	global	global	ADJ
issue-2574	6	28	businesses	business	NOUN
issue-2574	6	29	yet	yet	ADV
issue-2574	6	30	one	one	NUM
issue-2574	6	31	that	that	PRON
issue-2574	6	32	remains	remain	VERB
issue-2574	6	33	largely	largely	ADV
issue-2574	6	34	underrepresented	underrepresented	ADJ
issue-2574	6	35	in	in	ADP
issue-2574	6	36	the	the	DET
issue-2574	6	37	context	context	NOUN
issue-2574	6	38	of	of	ADP
issue-2574	6	39	audio	audio	ADJ
issue-2574	6	40	branding	branding	NOUN
issue-2574	6	41	.	.	PUNCT
issue-2574	7	1	the	the	DET
issue-2574	7	2	primary	primary	ADJ
issue-2574	7	3	research	research	NOUN
issue-2574	7	4	question	question	NOUN
issue-2574	7	5	is	be	AUX
issue-2574	7	6	as	as	SCONJ
issue-2574	7	7	follows	follow	VERB
issue-2574	7	8	:	:	PUNCT
issue-2574	7	9	what	what	PRON
issue-2574	7	10	are	be	AUX
issue-2574	7	11	the	the	DET
issue-2574	7	12	possibilities	possibility	NOUN
issue-2574	7	13	of	of	ADP
issue-2574	7	14	audio	audio	NOUN
issue-2574	7	15	branding	branding	NOUN
issue-2574	7	16	for	for	ADP
issue-2574	7	17	small	small	ADJ
issue-2574	7	18	and	and	CCONJ
issue-2574	7	19	medium	medium	ADJ
issue-2574	7	20	-	-	PUNCT
issue-2574	7	21	sized	sized	ADJ
issue-2574	7	22	businesses	business	NOUN
issue-2574	7	23	,	,	PUNCT
issue-2574	7	24	and	and	CCONJ
issue-2574	7	25	how	how	SCONJ
issue-2574	7	26	should	should	AUX
issue-2574	7	27	such	such	ADJ
issue-2574	7	28	enterprises	enterprise	NOUN
issue-2574	7	29	use	use	VERB
issue-2574	7	30	it	it	PRON
issue-2574	7	31	?	?	PUNCT
issue-2574	8	1	the	the	DET
issue-2574	8	2	objective	objective	NOUN
issue-2574	8	3	of	of	ADP
issue-2574	8	4	this	this	DET
issue-2574	8	5	research	research	NOUN
issue-2574	8	6	is	be	AUX
issue-2574	8	7	twofold	twofold	ADV
issue-2574	8	8	:	:	PUNCT
issue-2574	8	9	firstly	firstly	ADV
issue-2574	8	10	,	,	PUNCT
issue-2574	8	11	to	to	PART
issue-2574	8	12	highlight	highlight	VERB
issue-2574	8	13	the	the	DET
issue-2574	8	14	potential	potential	NOUN
issue-2574	8	15	of	of	ADP
issue-2574	8	16	audio	audio	ADJ
issue-2574	8	17	branding	branding	NOUN
issue-2574	8	18	for	for	ADP
issue-2574	8	19	smes	sme	NOUN
issue-2574	8	20	;	;	PUNCT
issue-2574	8	21	and	and	CCONJ
issue-2574	8	22	secondly	secondly	ADV
issue-2574	8	23	,	,	PUNCT
issue-2574	8	24	to	to	PART
issue-2574	8	25	develop	develop	VERB
issue-2574	8	26	a	a	DET
issue-2574	8	27	comprehensive	comprehensive	ADJ
issue-2574	8	28	guidance	guidance	NOUN
issue-2574	8	29	model	model	NOUN
issue-2574	8	30	tailored	tailor	VERB
issue-2574	8	31	to	to	PART
issue-2574	8	32	assist	assist	VERB
issue-2574	8	33	these	these	DET
issue-2574	8	34	enterprises	enterprise	NOUN
issue-2574	8	35	in	in	ADP
issue-2574	8	36	implementing	implement	VERB
issue-2574	8	37	effective	effective	ADJ
issue-2574	8	38	audio	audio	ADJ
issue-2574	8	39	branding	branding	NOUN
issue-2574	8	40	strategies	strategy	NOUN
issue-2574	8	41	.	.	PUNCT
issue-2574	9	1	the	the	DET
issue-2574	9	2	research	research	NOUN
issue-2574	9	3	approach	approach	NOUN
issue-2574	9	4	is	be	AUX
issue-2574	9	5	multi	multi	ADJ
issue-2574	9	6	-	-	ADJ
issue-2574	9	7	faceted	faceted	ADJ
issue-2574	9	8	,	,	PUNCT
issue-2574	9	9	encompassing	encompass	VERB
issue-2574	9	10	a	a	DET
issue-2574	9	11	theoretical	theoretical	ADJ
issue-2574	9	12	analysis	analysis	NOUN
issue-2574	9	13	of	of	ADP
issue-2574	9	14	audio	audio	ADJ
issue-2574	9	15	branding	branding	NOUN
issue-2574	9	16	concepts	concept	NOUN
issue-2574	9	17	,	,	PUNCT
issue-2574	9	18	empirical	empirical	ADJ
issue-2574	9	19	research	research	NOUN
issue-2574	9	20	into	into	ADP
issue-2574	9	21	current	current	ADJ
issue-2574	9	22	practices	practice	NOUN
issue-2574	9	23	,	,	PUNCT
issue-2574	9	24	and	and	CCONJ
issue-2574	9	25	the	the	DET
issue-2574	9	26	creation	creation	NOUN
issue-2574	9	27	of	of	ADP
issue-2574	9	28	a	a	DET
issue-2574	9	29	practical	practical	ADJ
issue-2574	9	30	,	,	PUNCT
issue-2574	9	31	sme	sme	ADJ
issue-2574	9	32	-	-	PUNCT
issue-2574	9	33	specific	specific	ADJ
issue-2574	9	34	guidance	guidance	NOUN
issue-2574	9	35	model	model	NOUN
issue-2574	9	36	.	.	PUNCT
issue-2574	10	1	the	the	DET
issue-2574	10	2	study	study	NOUN
issue-2574	10	3	employs	employ	VERB
issue-2574	10	4	a	a	DET
issue-2574	10	5	range	range	NOUN
issue-2574	10	6	of	of	ADP
issue-2574	10	7	methodologies	methodology	NOUN
issue-2574	10	8	,	,	PUNCT
issue-2574	10	9	including	include	VERB
issue-2574	10	10	the	the	DET
issue-2574	10	11	analysis	analysis	NOUN
issue-2574	10	12	and	and	CCONJ
issue-2574	10	13	synthesis	synthesis	NOUN
issue-2574	10	14	of	of	ADP
issue-2574	10	15	scientific	scientific	ADJ
issue-2574	10	16	literature	literature	NOUN
issue-2574	10	17	,	,	PUNCT
issue-2574	10	18	a	a	DET
issue-2574	10	19	comparative	comparative	ADJ
issue-2574	10	20	analysis	analysis	NOUN
issue-2574	10	21	of	of	ADP
issue-2574	10	22	diverse	diverse	ADJ
issue-2574	10	23	concepts	concept	NOUN
issue-2574	10	24	and	and	CCONJ
issue-2574	10	25	approaches	approach	NOUN
issue-2574	10	26	,	,	PUNCT
issue-2574	10	27	qualitative	qualitative	ADJ
issue-2574	10	28	case	case	NOUN
issue-2574	10	29	studies	study	NOUN
issue-2574	10	30	,	,	PUNCT
issue-2574	10	31	and	and	CCONJ
issue-2574	10	32	in	in	ADP
issue-2574	10	33	-	-	PUNCT
issue-2574	10	34	depth	depth	NOUN
issue-2574	10	35	interviews	interview	NOUN
issue-2574	10	36	with	with	ADP
issue-2574	10	37	experts	expert	NOUN
issue-2574	10	38	in	in	ADP
issue-2574	10	39	the	the	DET
issue-2574	10	40	field	field	NOUN
issue-2574	10	41	of	of	ADP
issue-2574	10	42	sonic	sonic	ADJ
issue-2574	10	43	branding	branding	NOUN
issue-2574	10	44	.	.	PUNCT
issue-2574	11	1	the	the	DET
issue-2574	11	2	research	research	NOUN
issue-2574	11	3	employs	employ	VERB
issue-2574	11	4	these	these	DET
issue-2574	11	5	methodologies	methodology	NOUN
issue-2574	11	6	with	with	ADP
issue-2574	11	7	the	the	DET
issue-2574	11	8	objective	objective	NOUN
issue-2574	11	9	of	of	ADP
issue-2574	11	10	filling	fill	VERB
issue-2574	11	11	the	the	DET
issue-2574	11	12	existing	exist	VERB
issue-2574	11	13	gap	gap	NOUN
issue-2574	11	14	between	between	ADP
issue-2574	11	15	the	the	DET
issue-2574	11	16	field	field	NOUN
issue-2574	11	17	of	of	ADP
issue-2574	11	18	audio	audio	NOUN
issue-2574	11	19	branding	branding	NOUN
issue-2574	11	20	and	and	CCONJ
issue-2574	11	21	its	its	PRON
issue-2574	11	22	application	application	NOUN
issue-2574	11	23	within	within	ADP
issue-2574	11	24	smes	sme	NOUN
issue-2574	11	25	.	.	PUNCT
issue-2574	12	1	the	the	DET
issue-2574	12	2	objective	objective	NOUN
issue-2574	12	3	is	be	AUX
issue-2574	12	4	to	to	PART
issue-2574	12	5	provide	provide	VERB
issue-2574	12	6	smes	sme	NOUN
issue-2574	12	7	with	with	ADP
issue-2574	12	8	a	a	DET
issue-2574	12	9	valuable	valuable	ADJ
issue-2574	12	10	tool	tool	NOUN
issue-2574	12	11	to	to	PART
issue-2574	12	12	leverage	leverage	VERB
issue-2574	12	13	the	the	DET
issue-2574	12	14	benefits	benefit	NOUN
issue-2574	12	15	of	of	ADP
issue-2574	12	16	audio	audio	ADJ
issue-2574	12	17	branding	branding	NOUN
issue-2574	12	18	,	,	PUNCT
issue-2574	12	19	thus	thus	ADV
issue-2574	12	20	contributing	contribute	VERB
issue-2574	12	21	to	to	ADP
issue-2574	12	22	a	a	DET
issue-2574	12	23	more	more	ADV
issue-2574	12	24	inclusive	inclusive	ADJ
issue-2574	12	25	and	and	CCONJ
issue-2574	12	26	diverse	diverse	ADJ
issue-2574	12	27	sonic	sonic	ADJ
issue-2574	12	28	branding	branding	NOUN
issue-2574	12	29	landscape	landscape	NOUN
issue-2574	12	30	.	.	PUNCT
issue-2574	13	1	the	the	DET
issue-2574	13	2	research	research	NOUN
issue-2574	13	3	findings	finding	NOUN
issue-2574	13	4	indicate	indicate	VERB
issue-2574	13	5	that	that	SCONJ
issue-2574	13	6	the	the	DET
issue-2574	13	7	restricted	restricted	ADJ
issue-2574	13	8	deployment	deployment	NOUN
issue-2574	13	9	of	of	ADP
issue-2574	13	10	audio	audio	ADJ
issue-2574	13	11	branding	branding	NOUN
issue-2574	13	12	among	among	ADP
issue-2574	13	13	smes	sme	NOUN
issue-2574	13	14	is	be	AUX
issue-2574	13	15	predominantly	predominantly	ADV
issue-2574	13	16	attributable	attributable	ADJ
issue-2574	13	17	to	to	ADP
issue-2574	13	18	resource	resource	NOUN
issue-2574	13	19	limitations	limitation	NOUN
issue-2574	13	20	,	,	PUNCT
issue-2574	13	21	scepticism	scepticism	NOUN
issue-2574	13	22	and	and	CCONJ
issue-2574	13	23	difficulties	difficulty	NOUN
issue-2574	13	24	in	in	ADP
issue-2574	13	25	quantifying	quantify	VERB
issue-2574	13	26	the	the	DET
issue-2574	13	27	return	return	NOUN
issue-2574	13	28	on	on	ADP
issue-2574	13	29	investment	investment	NOUN
issue-2574	13	30	(	(	PUNCT
issue-2574	13	31	roi	roi	NOUN
issue-2574	13	32	)	)	PUNCT
issue-2574	13	33	.	.	PUNCT
issue-2574	14	1	to	to	PART
issue-2574	14	2	address	address	VERB
issue-2574	14	3	these	these	DET
issue-2574	14	4	issues	issue	NOUN
issue-2574	14	5	,	,	PUNCT
issue-2574	14	6	the	the	DET
issue-2574	14	7	research	research	NOUN
issue-2574	14	8	proposes	propose	VERB
issue-2574	14	9	a	a	DET
issue-2574	14	10	comprehensive	comprehensive	ADJ
issue-2574	14	11	four	four	NUM
issue-2574	14	12	-	-	PUNCT
issue-2574	14	13	step	step	NOUN
issue-2574	14	14	audio	audio	ADJ
issue-2574	14	15	branding	branding	NOUN
issue-2574	14	16	guide	guide	NOUN
issue-2574	14	17	.	.	PUNCT
issue-2574	15	1	this	this	DET
issue-2574	15	2	unique	unique	ADJ
issue-2574	15	3	guidance	guidance	NOUN
issue-2574	15	4	model	model	NOUN
issue-2574	15	5	is	be	AUX
issue-2574	15	6	designed	design	VERB
issue-2574	15	7	to	to	PART
issue-2574	15	8	help	help	VERB
issue-2574	15	9	smes	sme	NOUN
issue-2574	15	10	effectively	effectively	ADV
issue-2574	15	11	integrate	integrate	VERB
issue-2574	15	12	audio	audio	NOUN
issue-2574	15	13	branding	branding	NOUN
issue-2574	15	14	into	into	ADP
issue-2574	15	15	their	their	PRON
issue-2574	15	16	marketing	marketing	NOUN
issue-2574	15	17	and	and	CCONJ
issue-2574	15	18	branding	branding	NOUN
issue-2574	15	19	strategies	strategy	NOUN
issue-2574	15	20	,	,	PUNCT
issue-2574	15	21	taking	take	VERB
issue-2574	15	22	into	into	ADP
issue-2574	15	23	account	account	NOUN
issue-2574	15	24	their	their	PRON
issue-2574	15	25	specific	specific	ADJ
issue-2574	15	26	contexts	context	NOUN
issue-2574	15	27	and	and	CCONJ
issue-2574	15	28	challenges	challenge	NOUN
issue-2574	15	29	.	.	PUNCT
issue-2574	16	1	by	by	ADP
issue-2574	16	2	following	follow	VERB
issue-2574	16	3	this	this	DET
issue-2574	16	4	guidance	guidance	NOUN
issue-2574	16	5	model	model	NOUN
issue-2574	16	6	,	,	PUNCT
issue-2574	16	7	smes	sme	NOUN
issue-2574	16	8	can	can	AUX
issue-2574	16	9	overcome	overcome	VERB
issue-2574	16	10	the	the	DET
issue-2574	16	11	barriers	barrier	NOUN
issue-2574	16	12	to	to	ADP
issue-2574	16	13	adopting	adopt	VERB
issue-2574	16	14	audio	audio	ADJ
issue-2574	16	15	branding	branding	NOUN
issue-2574	16	16	and	and	CCONJ
issue-2574	16	17	unlock	unlock	VERB
issue-2574	16	18	its	its	PRON
issue-2574	16	19	potential	potential	NOUN
issue-2574	16	20	to	to	PART
issue-2574	16	21	enhance	enhance	VERB
issue-2574	16	22	brand	brand	NOUN
issue-2574	16	23	identity	identity	NOUN
issue-2574	16	24	and	and	CCONJ
issue-2574	16	25	customer	customer	NOUN
issue-2574	16	26	engagement	engagement	NOUN
issue-2574	16	27	in	in	ADP
issue-2574	16	28	a	a	DET
issue-2574	16	29	cost	cost	NOUN
issue-2574	16	30	-	-	PUNCT
issue-2574	16	31	effective	effective	ADJ
issue-2574	16	32	and	and	CCONJ
issue-2574	16	33	impactful	impactful	ADJ
issue-2574	16	34	way	way	NOUN
issue-2574	16	35	.	.	PUNCT
issue-2574	17	1	keywords	keyword	NOUN
issue-2574	17	2	:	:	PUNCT
issue-2574	17	3	audio	audio	ADJ
issue-2574	17	4	brand	brand	NOUN
issue-2574	17	5	,	,	PUNCT
issue-2574	17	6	sonic	sonic	ADJ
issue-2574	17	7	brand	brand	NOUN
issue-2574	17	8	,	,	PUNCT
issue-2574	17	9	audio	audio	ADJ
issue-2574	17	10	branding	branding	NOUN
issue-2574	17	11	.	.	PUNCT
issue-2574	18	1	jel	jel	PROPN
issue-2574	18	2	classification	classification	NOUN
issue-2574	18	3	:	:	PUNCT
issue-2574	18	4	m31	m31	NOUN
issue-2574	18	5	1	1	NUM
issue-2574	18	6	.	.	PUNCT
issue-2574	19	1	introduction	introduction	NOUN
issue-2574	19	2	relevance	relevance	NOUN
issue-2574	19	3	of	of	ADP
issue-2574	19	4	the	the	DET
issue-2574	19	5	topicality	topicality	NOUN
issue-2574	19	6	.	.	PUNCT
issue-2574	20	1	nobel	nobel	PROPN
issue-2574	20	2	laureate	laureate	PROPN
issue-2574	20	3	herbert	herbert	PROPN
issue-2574	20	4	a.	a.	PROPN
issue-2574	20	5	symon	symon	PROPN
issue-2574	20	6	states	state	VERB
issue-2574	20	7	that	that	SCONJ
issue-2574	20	8	the	the	DET
issue-2574	20	9	abundance	abundance	NOUN
issue-2574	20	10	of	of	ADP
issue-2574	20	11	information	information	NOUN
issue-2574	20	12	creates	create	VERB
issue-2574	20	13	a	a	DET
issue-2574	20	14	poverty	poverty	NOUN
issue-2574	20	15	of	of	ADP
issue-2574	20	16	attention	attention	NOUN
issue-2574	20	17	,	,	PUNCT
issue-2574	20	18	indicating	indicate	VERB
issue-2574	20	19	that	that	SCONJ
issue-2574	20	20	people	people	NOUN
issue-2574	20	21	now	now	ADV
issue-2574	20	22	live	live	VERB
issue-2574	20	23	in	in	ADP
issue-2574	20	24	an	an	DET
issue-2574	20	25	attention	attention	NOUN
issue-2574	20	26	economy	economy	NOUN
issue-2574	20	27	where	where	SCONJ
issue-2574	20	28	attention	attention	NOUN
issue-2574	20	29	is	be	AUX
issue-2574	20	30	considered	consider	VERB
issue-2574	20	31	a	a	DET
issue-2574	20	32	currency	currency	NOUN
issue-2574	20	33	(	(	PUNCT
issue-2574	20	34	berkeley	berkeley	PROPN
issue-2574	20	35	economic	economic	PROPN
issue-2574	20	36	review	review	PROPN
issue-2574	20	37	,	,	PUNCT
issue-2574	20	38	2019	2019	NUM
issue-2574	20	39	)	)	PUNCT
issue-2574	20	40	.	.	PUNCT
issue-2574	21	1	today	today	NOUN
issue-2574	21	2	,	,	PUNCT
issue-2574	21	3	the	the	DET
issue-2574	21	4	average	average	ADJ
issue-2574	21	5	person	person	NOUN
issue-2574	21	6	is	be	AUX
issue-2574	21	7	exposed	expose	VERB
issue-2574	21	8	to	to	ADP
issue-2574	21	9	between	between	ADP
issue-2574	21	10	4,000	4,000	NUM
issue-2574	21	11	and	and	CCONJ
issue-2574	21	12	10,000	10,000	NUM
issue-2574	21	13	different	different	ADJ
issue-2574	21	14	advertisements	advertisement	NOUN
issue-2574	21	15	,	,	PUNCT
issue-2574	21	16	promotions	promotion	NOUN
issue-2574	21	17	,	,	PUNCT
issue-2574	21	18	commercials	commercial	NOUN
issue-2574	21	19	and	and	CCONJ
issue-2574	21	20	other	other	ADJ
issue-2574	21	21	brand	brand	NOUN
issue-2574	21	22	messages	message	NOUN
issue-2574	21	23	per	per	ADP
issue-2574	21	24	day	day	NOUN
issue-2574	21	25	,	,	PUNCT
issue-2574	21	26	but	but	CCONJ
issue-2574	21	27	only	only	ADV
issue-2574	21	28	about	about	ADV
issue-2574	21	29	100	100	NUM
issue-2574	21	30	are	be	AUX
issue-2574	21	31	consciously	consciously	ADV
issue-2574	21	32	captured	capture	VERB
issue-2574	21	33	.	.	PUNCT
issue-2574	22	1	with	with	ADP
issue-2574	22	2	more	more	ADJ
issue-2574	22	3	than	than	ADP
issue-2574	22	4	half	half	NOUN
issue-2574	22	5	of	of	ADP
issue-2574	22	6	the	the	DET
issue-2574	22	7	world	world	NOUN
issue-2574	22	8	consuming	consume	VERB
issue-2574	22	9	evershorter	evershorter	NOUN
issue-2574	22	10	content	content	PROPN
issue-2574	22	11	online	online	ADV
issue-2574	22	12	,	,	PUNCT
issue-2574	22	13	the	the	DET
issue-2574	22	14	collective	collective	ADJ
issue-2574	22	15	human	human	ADJ
issue-2574	22	16	capacity	capacity	NOUN
issue-2574	22	17	to	to	PART
issue-2574	22	18	sustain	sustain	VERB
issue-2574	22	19	attention	attention	NOUN
issue-2574	22	20	is	be	AUX
issue-2574	22	21	diminishing	diminish	VERB
issue-2574	22	22	(	(	PUNCT
issue-2574	22	23	lorenz	lorenz	PROPN
issue-2574	22	24	et	et	PROPN
issue-2574	22	25	al	al	PROPN
issue-2574	22	26	.	.	PROPN
issue-2574	22	27	,	,	PUNCT
issue-2574	22	28	2019	2019	NUM
issue-2574	22	29	)	)	PUNCT
issue-2574	22	30	.	.	PUNCT
issue-2574	23	1	this	this	PRON
issue-2574	23	2	is	be	AUX
issue-2574	23	3	where	where	SCONJ
issue-2574	23	4	marketers	marketer	NOUN
issue-2574	23	5	face	face	VERB
issue-2574	23	6	a	a	DET
issue-2574	23	7	problem	problem	NOUN
issue-2574	23	8	:	:	PUNCT
issue-2574	23	9	how	how	SCONJ
issue-2574	23	10	to	to	PART
issue-2574	23	11	attract	attract	VERB
issue-2574	23	12	and	and	CCONJ
issue-2574	23	13	sustain	sustain	VERB
issue-2574	23	14	consumer	consumer	NOUN
issue-2574	23	15	attention	attention	NOUN
issue-2574	23	16	to	to	ADP
issue-2574	23	17	the	the	DET
issue-2574	23	18	brand	brand	NOUN
issue-2574	23	19	.	.	PUNCT
issue-2574	24	1	especially	especially	ADV
issue-2574	24	2	today	today	NOUN
issue-2574	24	3	,	,	PUNCT
issue-2574	24	4	the	the	DET
issue-2574	24	5	answer	answer	NOUN
issue-2574	24	6	often	often	ADV
issue-2574	24	7	lies	lie	VERB
issue-2574	24	8	in	in	ADP
issue-2574	24	9	sensory	sensory	ADJ
issue-2574	24	10	marketing	marketing	NOUN
issue-2574	24	11	,	,	PUNCT
issue-2574	24	12	specifically	specifically	ADV
issue-2574	24	13	audio	audio	ADJ
issue-2574	24	14	branding	branding	NOUN
issue-2574	24	15	.	.	PUNCT
issue-2574	25	1	generation	generation	NOUN
issue-2574	25	2	z	z	NOUN
issue-2574	25	3	and	and	CCONJ
issue-2574	25	4	millennials	millennial	NOUN
issue-2574	25	5	make	make	VERB
issue-2574	25	6	up	up	ADP
issue-2574	25	7	more	more	ADJ
issue-2574	25	8	than	than	ADP
issue-2574	25	9	half	half	NOUN
issue-2574	25	10	of	of	ADP
issue-2574	25	11	the	the	DET
issue-2574	25	12	world	world	NOUN
issue-2574	25	13	's	's	PART
issue-2574	25	14	population	population	NOUN
issue-2574	25	15	,	,	PUNCT
issue-2574	25	16	and	and	CCONJ
issue-2574	25	17	56	56	NUM
issue-2574	25	18	%	%	NOUN
issue-2574	25	19	agree	agree	VERB
issue-2574	25	20	that	that	SCONJ
issue-2574	25	21	sound	sound	NOUN
issue-2574	25	22	is	be	AUX
issue-2574	25	23	an	an	DET
issue-2574	25	24	escape	escape	NOUN
issue-2574	25	25	from	from	ADP
issue-2574	25	26	too	too	ADV
issue-2574	25	27	much	much	ADJ
issue-2574	25	28	visual	visual	ADJ
issue-2574	25	29	stimulation	stimulation	NOUN
issue-2574	25	30	in	in	ADP
issue-2574	25	31	their	their	PRON
issue-2574	25	32	daily	daily	ADJ
issue-2574	25	33	lives	life	NOUN
issue-2574	25	34	(	(	PUNCT
issue-2574	25	35	kesten	kesten	NOUN
issue-2574	25	36	,	,	PUNCT
issue-2574	25	37	2020	2020	NUM
issue-2574	25	38	)	)	PUNCT
issue-2574	25	39	.	.	PUNCT
issue-2574	26	1	according	accord	VERB
issue-2574	26	2	to	to	ADP
issue-2574	26	3	an	an	DET
issue-2574	26	4	advertising	advertising	NOUN
issue-2574	26	5	industry	industry	NOUN
issue-2574	26	6	report	report	NOUN
issue-2574	26	7	,	,	PUNCT
issue-2574	26	8	there	there	PRON
issue-2574	26	9	are	be	VERB
issue-2574	26	10	2.5	2.5	NUM
issue-2574	26	11	million	million	NUM
issue-2574	26	12	active	active	ADJ
issue-2574	26	13	podcasts	podcast	NOUN
issue-2574	26	14	,	,	PUNCT
issue-2574	26	15	and	and	CCONJ
issue-2574	26	16	the	the	DET
issue-2574	26	17	importance	importance	NOUN
issue-2574	26	18	of	of	ADP
issue-2574	26	19	sound	sound	NOUN
issue-2574	26	20	in	in	ADP
issue-2574	26	21	the	the	DET
issue-2574	26	22	market	market	NOUN
issue-2574	26	23	is	be	AUX
issue-2574	26	24	exploding	explode	VERB
issue-2574	26	25	,	,	PUNCT
issue-2574	26	26	with	with	ADP
issue-2574	26	27	podcast	podcast	NOUN
issue-2574	26	28	use	use	NOUN
issue-2574	26	29	increasing	increase	VERB
issue-2574	26	30	by	by	ADP
issue-2574	26	31	80	80	NUM
issue-2574	26	32	%	%	NOUN
issue-2574	26	33	between	between	ADP
issue-2574	26	34	baltic	baltic	ADJ
issue-2574	26	35	journal	journal	PROPN
issue-2574	26	36	of	of	ADP
issue-2574	26	37	economic	economic	ADJ
issue-2574	26	38	studies	study	NOUN
issue-2574	26	39	33	33	NUM
issue-2574	26	40	vol	vol	NOUN
issue-2574	26	41	.	.	PUNCT
issue-2574	27	1	10	10	NUM
issue-2574	27	2	no	no	NOUN
issue-2574	27	3	.	.	NOUN
issue-2574	27	4	4	4	NUM
issue-2574	27	5	,	,	PUNCT
issue-2574	27	6	2024	2024	NUM
issue-2574	27	7	2019	2019	NUM
issue-2574	27	8	and	and	CCONJ
issue-2574	27	9	2020	2020	NUM
issue-2574	27	10	(	(	PUNCT
issue-2574	27	11	claritas	clarita	NOUN
issue-2574	27	12	,	,	PUNCT
issue-2574	27	13	2020	2020	NUM
issue-2574	27	14	)	)	PUNCT
issue-2574	27	15	.	.	PUNCT
issue-2574	28	1	in	in	ADP
issue-2574	28	2	addition	addition	NOUN
issue-2574	28	3	,	,	PUNCT
issue-2574	28	4	75	75	NUM
issue-2574	28	5	%	%	NOUN
issue-2574	28	6	of	of	ADP
issue-2574	28	7	media	medium	NOUN
issue-2574	28	8	agencies	agency	NOUN
issue-2574	28	9	now	now	ADV
issue-2574	28	10	have	have	VERB
issue-2574	28	11	digital	digital	ADJ
issue-2574	28	12	audio	audio	ADJ
issue-2574	28	13	advertising	advertising	NOUN
issue-2574	28	14	and	and	CCONJ
issue-2574	28	15	podcast	podcast	NOUN
issue-2574	28	16	advertising	advertising	NOUN
issue-2574	28	17	as	as	ADP
issue-2574	28	18	a	a	DET
issue-2574	28	19	regular	regular	ADJ
issue-2574	28	20	part	part	NOUN
issue-2574	28	21	of	of	ADP
issue-2574	28	22	their	their	PRON
issue-2574	28	23	buying	buying	NOUN
issue-2574	28	24	(	(	PUNCT
issue-2574	28	25	iab	iab	PROPN
issue-2574	28	26	australia	australia	PROPN
issue-2574	28	27	,	,	PUNCT
issue-2574	28	28	2023	2023	NUM
issue-2574	28	29	)	)	PUNCT
issue-2574	28	30	.	.	PUNCT
issue-2574	29	1	finally	finally	ADV
issue-2574	29	2	,	,	PUNCT
issue-2574	29	3	of	of	ADP
issue-2574	29	4	the	the	DET
issue-2574	29	5	250	250	NUM
issue-2574	29	6	million	million	NUM
issue-2574	29	7	people	people	NOUN
issue-2574	29	8	in	in	ADP
issue-2574	29	9	the	the	DET
issue-2574	29	10	us	us	PROPN
issue-2574	29	11	,	,	PUNCT
issue-2574	29	12	90	90	NUM
issue-2574	29	13	million	million	NUM
issue-2574	29	14	own	own	ADJ
issue-2574	29	15	smart	smart	ADJ
issue-2574	29	16	audio	audio	NOUN
issue-2574	29	17	devices	device	NOUN
issue-2574	29	18	and	and	CCONJ
issue-2574	29	19	50	50	NUM
issue-2574	29	20	%	%	NOUN
issue-2574	29	21	use	use	VERB
issue-2574	29	22	them	they	PRON
issue-2574	29	23	daily	daily	ADV
issue-2574	29	24	for	for	ADP
issue-2574	29	25	voice	voice	NOUN
issue-2574	29	26	-	-	PUNCT
issue-2574	29	27	controlled	control	VERB
issue-2574	29	28	navigation	navigation	NOUN
issue-2574	29	29	,	,	PUNCT
issue-2574	29	30	online	online	ADJ
issue-2574	29	31	shopping	shopping	NOUN
issue-2574	29	32	and	and	CCONJ
issue-2574	29	33	audio	audio	NOUN
issue-2574	29	34	content	content	NOUN
issue-2574	29	35	(	(	PUNCT
issue-2574	29	36	kinsella	kinsella	PROPN
issue-2574	29	37	,	,	PUNCT
issue-2574	29	38	2022	2022	NUM
issue-2574	29	39	)	)	PUNCT
issue-2574	29	40	.	.	PUNCT
issue-2574	30	1	audio	audio	NOUN
issue-2574	30	2	branding	branding	NOUN
issue-2574	30	3	is	be	AUX
issue-2574	30	4	a	a	DET
issue-2574	30	5	relatively	relatively	ADV
issue-2574	30	6	nascent	nascent	ADJ
issue-2574	30	7	field	field	NOUN
issue-2574	30	8	that	that	PRON
issue-2574	30	9	has	have	AUX
issue-2574	30	10	been	be	AUX
issue-2574	30	11	in	in	ADP
issue-2574	30	12	existence	existence	NOUN
issue-2574	30	13	for	for	ADP
issue-2574	30	14	approximately	approximately	ADV
issue-2574	30	15	two	two	NUM
issue-2574	30	16	decades	decade	NOUN
issue-2574	30	17	.	.	PUNCT
issue-2574	31	1	however	however	ADV
issue-2574	31	2	,	,	PUNCT
issue-2574	31	3	there	there	PRON
issue-2574	31	4	is	be	VERB
issue-2574	31	5	now	now	ADV
issue-2574	31	6	a	a	DET
issue-2574	31	7	discernible	discernible	ADJ
issue-2574	31	8	increase	increase	NOUN
issue-2574	31	9	in	in	ADP
issue-2574	31	10	demand	demand	NOUN
issue-2574	31	11	for	for	ADP
issue-2574	31	12	audio	audio	NOUN
issue-2574	31	13	as	as	ADP
issue-2574	31	14	a	a	DET
issue-2574	31	15	medium	medium	NOUN
issue-2574	31	16	.	.	PUNCT
issue-2574	32	1	in	in	ADP
issue-2574	32	2	fact	fact	NOUN
issue-2574	32	3	,	,	PUNCT
issue-2574	32	4	more	more	ADJ
issue-2574	32	5	than	than	ADP
issue-2574	32	6	20	20	NUM
issue-2574	32	7	%	%	NOUN
issue-2574	32	8	of	of	ADP
issue-2574	32	9	generation	generation	NOUN
issue-2574	32	10	z	z	NOUN
issue-2574	32	11	and	and	CCONJ
issue-2574	32	12	millennials	millennial	NOUN
issue-2574	32	13	are	be	AUX
issue-2574	32	14	more	more	ADV
issue-2574	32	15	likely	likely	ADJ
issue-2574	32	16	to	to	PART
issue-2574	32	17	purchase	purchase	VERB
issue-2574	32	18	products	product	NOUN
issue-2574	32	19	from	from	ADP
issue-2574	32	20	a	a	DET
issue-2574	32	21	brand	brand	NOUN
issue-2574	32	22	with	with	ADP
issue-2574	32	23	a	a	DET
issue-2574	32	24	sound	sound	ADJ
issue-2574	32	25	identity	identity	NOUN
issue-2574	32	26	than	than	ADP
issue-2574	32	27	from	from	ADP
issue-2574	32	28	one	one	NUM
issue-2574	32	29	that	that	PRON
issue-2574	32	30	lacks	lack	VERB
issue-2574	32	31	such	such	DET
issue-2574	32	32	a	a	DET
issue-2574	32	33	feature	feature	NOUN
issue-2574	32	34	(	(	PUNCT
issue-2574	32	35	dlmdd	dlmdd	NOUN
issue-2574	32	36	,	,	PUNCT
issue-2574	32	37	2021	2021	NUM
issue-2574	32	38	)	)	PUNCT
issue-2574	32	39	.	.	PUNCT
issue-2574	33	1	brands	brand	NOUN
issue-2574	33	2	that	that	PRON
issue-2574	33	3	utilise	utilise	VERB
issue-2574	33	4	sound	sound	NOUN
issue-2574	33	5	in	in	ADP
issue-2574	33	6	a	a	DET
issue-2574	33	7	manner	manner	NOUN
issue-2574	33	8	that	that	PRON
issue-2574	33	9	is	be	AUX
issue-2574	33	10	consistent	consistent	ADJ
issue-2574	33	11	with	with	ADP
issue-2574	33	12	their	their	PRON
issue-2574	33	13	brand	brand	NOUN
issue-2574	33	14	identity	identity	NOUN
issue-2574	33	15	are	be	AUX
issue-2574	33	16	96	96	NUM
issue-2574	33	17	%	%	NOUN
issue-2574	33	18	more	more	ADV
issue-2574	33	19	recognisable	recognisable	ADJ
issue-2574	33	20	by	by	ADP
issue-2574	33	21	the	the	DET
issue-2574	33	22	consumer	consumer	NOUN
issue-2574	33	23	,	,	PUNCT
issue-2574	33	24	in	in	ADP
issue-2574	33	25	comparison	comparison	NOUN
issue-2574	33	26	to	to	ADP
issue-2574	33	27	those	those	PRON
issue-2574	33	28	that	that	PRON
issue-2574	33	29	employ	employ	VERB
issue-2574	33	30	an	an	DET
issue-2574	33	31	inappropriate	inappropriate	ADJ
issue-2574	33	32	or	or	CCONJ
issue-2574	33	33	absent	absent	ADJ
issue-2574	33	34	use	use	NOUN
issue-2574	33	35	of	of	ADP
issue-2574	33	36	sound	sound	NOUN
issue-2574	33	37	(	(	PUNCT
issue-2574	33	38	north	north	NOUN
issue-2574	33	39	,	,	PUNCT
issue-2574	33	40	2008	2008	NUM
issue-2574	33	41	)	)	PUNCT
issue-2574	33	42	.	.	PUNCT
issue-2574	34	1	brands	brand	NOUN
issue-2574	34	2	that	that	PRON
issue-2574	34	3	demonstrate	demonstrate	VERB
issue-2574	34	4	a	a	DET
issue-2574	34	5	consistent	consistent	ADJ
issue-2574	34	6	application	application	NOUN
issue-2574	34	7	of	of	ADP
issue-2574	34	8	sonic	sonic	ADJ
issue-2574	34	9	logos	logo	NOUN
issue-2574	34	10	have	have	VERB
issue-2574	34	11	an	an	DET
issue-2574	34	12	88	88	NUM
issue-2574	34	13	%	%	NOUN
issue-2574	34	14	higher	high	ADJ
issue-2574	34	15	recall	recall	NOUN
issue-2574	34	16	rate	rate	NOUN
issue-2574	34	17	than	than	ADP
issue-2574	34	18	those	those	PRON
issue-2574	34	19	that	that	PRON
issue-2574	34	20	exhibit	exhibit	VERB
issue-2574	34	21	a	a	DET
issue-2574	34	22	minimal	minimal	ADJ
issue-2574	34	23	or	or	CCONJ
issue-2574	34	24	nonexistent	nonexistent	ADJ
issue-2574	34	25	utilisation	utilisation	NOUN
issue-2574	34	26	of	of	ADP
issue-2574	34	27	sonic	sonic	ADJ
issue-2574	34	28	logos	logo	NOUN
issue-2574	34	29	within	within	ADP
issue-2574	34	30	the	the	DET
issue-2574	34	31	market	market	NOUN
issue-2574	34	32	(	(	PUNCT
issue-2574	34	33	veritonic	veritonic	ADJ
issue-2574	34	34	,	,	PUNCT
issue-2574	34	35	2022	2022	NUM
issue-2574	34	36	)	)	PUNCT
issue-2574	34	37	.	.	PUNCT
issue-2574	35	1	it	it	PRON
issue-2574	35	2	is	be	AUX
issue-2574	35	3	noticeable	noticeable	ADJ
issue-2574	35	4	that	that	SCONJ
issue-2574	35	5	,	,	PUNCT
issue-2574	35	6	despite	despite	SCONJ
issue-2574	35	7	the	the	DET
issue-2574	35	8	wealth	wealth	NOUN
issue-2574	35	9	of	of	ADP
issue-2574	35	10	scientific	scientific	ADJ
issue-2574	35	11	articles	article	NOUN
issue-2574	35	12	proving	prove	VERB
issue-2574	35	13	the	the	DET
issue-2574	35	14	effectiveness	effectiveness	NOUN
issue-2574	35	15	of	of	ADP
issue-2574	35	16	audio	audio	ADJ
issue-2574	35	17	branding	branding	NOUN
issue-2574	35	18	,	,	PUNCT
issue-2574	35	19	only	only	ADV
issue-2574	35	20	large	large	ADJ
issue-2574	35	21	companies	company	NOUN
issue-2574	35	22	are	be	AUX
issue-2574	35	23	increasingly	increasingly	ADV
issue-2574	35	24	using	use	VERB
issue-2574	35	25	it	it	PRON
issue-2574	35	26	,	,	PUNCT
issue-2574	35	27	while	while	SCONJ
issue-2574	35	28	the	the	DET
issue-2574	35	29	same	same	ADJ
issue-2574	35	30	can	can	AUX
issue-2574	35	31	not	not	PART
issue-2574	35	32	be	be	AUX
issue-2574	35	33	said	say	VERB
issue-2574	35	34	for	for	ADP
issue-2574	35	35	small	small	ADJ
issue-2574	35	36	and	and	CCONJ
issue-2574	35	37	medium	medium	ADJ
issue-2574	35	38	-	-	PUNCT
issue-2574	35	39	sized	sized	ADJ
issue-2574	35	40	enterprises	enterprise	NOUN
issue-2574	35	41	(	(	PUNCT
issue-2574	35	42	smes	sme	NOUN
issue-2574	35	43	)	)	PUNCT
issue-2574	35	44	.	.	PUNCT
issue-2574	36	1	in	in	ADP
issue-2574	36	2	one	one	NUM
issue-2574	36	3	of	of	ADP
issue-2574	36	4	the	the	DET
issue-2574	36	5	most	most	ADV
issue-2574	36	6	recent	recent	ADJ
issue-2574	36	7	industry	industry	NOUN
issue-2574	36	8	reports	report	NOUN
issue-2574	36	9	on	on	ADP
issue-2574	36	10	audio	audio	ADJ
issue-2574	36	11	branding	branding	NOUN
issue-2574	36	12	,	,	PUNCT
issue-2574	36	13	250	250	NUM
issue-2574	36	14	brands	brand	NOUN
issue-2574	36	15	were	be	AUX
issue-2574	36	16	analysed	analyse	VERB
issue-2574	36	17	and	and	CCONJ
issue-2574	36	18	not	not	PART
issue-2574	36	19	one	one	NUM
issue-2574	36	20	of	of	ADP
issue-2574	36	21	them	they	PRON
issue-2574	36	22	could	could	AUX
issue-2574	36	23	be	be	AUX
issue-2574	36	24	considered	consider	VERB
issue-2574	36	25	a	a	DET
issue-2574	36	26	small	small	ADJ
issue-2574	36	27	or	or	CCONJ
issue-2574	36	28	medium	medium	ADJ
issue-2574	36	29	-	-	PUNCT
issue-2574	36	30	sized	sized	ADJ
issue-2574	36	31	business	business	NOUN
issue-2574	36	32	brand	brand	NOUN
issue-2574	36	33	(	(	PUNCT
issue-2574	36	34	amp	amp	NOUN
issue-2574	36	35	sound	sound	NOUN
issue-2574	36	36	branding	branding	NOUN
issue-2574	36	37	,	,	PUNCT
issue-2574	36	38	2022	2022	NUM
issue-2574	36	39	)	)	PUNCT
issue-2574	36	40	.	.	PUNCT
issue-2574	37	1	none	none	NOUN
issue-2574	37	2	of	of	ADP
issue-2574	37	3	the	the	DET
issue-2574	37	4	top	top	ADJ
issue-2574	37	5	100	100	NUM
issue-2574	37	6	audio	audio	NOUN
issue-2574	37	7	logos	logo	NOUN
issue-2574	37	8	recently	recently	ADV
issue-2574	37	9	analysed	analyse	VERB
issue-2574	37	10	by	by	ADP
issue-2574	37	11	leading	lead	VERB
issue-2574	37	12	audio	audio	ADJ
issue-2574	37	13	researchers	researcher	NOUN
issue-2574	37	14	are	be	AUX
issue-2574	37	15	owned	own	VERB
issue-2574	37	16	by	by	ADP
issue-2574	37	17	smes	sme	NOUN
issue-2574	37	18	(	(	PUNCT
issue-2574	37	19	veritonics	veritonic	NOUN
issue-2574	37	20	,	,	PUNCT
issue-2574	37	21	2022	2022	NUM
issue-2574	37	22	)	)	PUNCT
issue-2574	37	23	.	.	PUNCT
issue-2574	38	1	most	most	ADJ
issue-2574	38	2	of	of	ADP
issue-2574	38	3	the	the	DET
issue-2574	38	4	available	available	ADJ
issue-2574	38	5	case	case	NOUN
issue-2574	38	6	studies	study	NOUN
issue-2574	38	7	of	of	ADP
issue-2574	38	8	successful	successful	ADJ
issue-2574	38	9	audio	audio	NOUN
issue-2574	38	10	brands	brand	NOUN
issue-2574	38	11	also	also	ADV
issue-2574	38	12	relate	relate	VERB
issue-2574	38	13	to	to	ADP
issue-2574	38	14	large	large	ADJ
issue-2574	38	15	companies	company	NOUN
issue-2574	38	16	(	(	PUNCT
issue-2574	38	17	made	make	VERB
issue-2574	38	18	music	music	NOUN
issue-2574	38	19	,	,	PUNCT
issue-2574	38	20	2022	2022	NUM
issue-2574	38	21	,	,	PUNCT
issue-2574	38	22	amp	amp	NOUN
issue-2574	38	23	,	,	PUNCT
issue-2574	38	24	2023	2023	NUM
issue-2574	38	25	,	,	PUNCT
issue-2574	38	26	sonic	sonic	ADJ
issue-2574	38	27	minds	mind	NOUN
issue-2574	38	28	,	,	PUNCT
issue-2574	38	29	2023	2023	NUM
issue-2574	38	30	)	)	PUNCT
issue-2574	38	31	,	,	PUNCT
issue-2574	38	32	and	and	CCONJ
issue-2574	38	33	in	in	ADP
issue-2574	38	34	the	the	DET
issue-2574	38	35	latest	late	ADJ
issue-2574	38	36	report	report	NOUN
issue-2574	38	37	on	on	ADP
issue-2574	38	38	the	the	DET
issue-2574	38	39	sonic	sonic	ADJ
issue-2574	38	40	branding	branding	NOUN
issue-2574	38	41	industry	industry	NOUN
issue-2574	38	42	,	,	PUNCT
issue-2574	38	43	out	out	ADP
issue-2574	38	44	of	of	ADP
issue-2574	38	45	136	136	NUM
issue-2574	38	46	brands	brand	NOUN
issue-2574	38	47	measured	measure	VERB
issue-2574	38	48	and	and	CCONJ
issue-2574	38	49	analysed	analyse	VERB
issue-2574	38	50	over	over	ADP
issue-2574	38	51	two	two	NUM
issue-2574	38	52	years	year	NOUN
issue-2574	38	53	,	,	PUNCT
issue-2574	38	54	not	not	PART
issue-2574	38	55	one	one	NUM
issue-2574	38	56	appears	appear	VERB
issue-2574	38	57	to	to	PART
issue-2574	38	58	be	be	AUX
issue-2574	38	59	owned	own	VERB
issue-2574	38	60	by	by	ADP
issue-2574	38	61	an	an	DET
issue-2574	38	62	sme	sme	NOUN
issue-2574	38	63	(	(	PUNCT
issue-2574	38	64	soundout	soundout	PROPN
issue-2574	38	65	,	,	PUNCT
issue-2574	38	66	2023	2023	NUM
issue-2574	38	67	)	)	PUNCT
issue-2574	38	68	.	.	PUNCT
issue-2574	39	1	considering	consider	VERB
issue-2574	39	2	that	that	SCONJ
issue-2574	39	3	smes	sme	NOUN
issue-2574	39	4	represent	represent	VERB
issue-2574	39	5	99	99	NUM
issue-2574	39	6	%	%	NOUN
issue-2574	39	7	of	of	ADP
issue-2574	39	8	eu	eu	PROPN
issue-2574	39	9	businesses	business	NOUN
issue-2574	39	10	,	,	PUNCT
issue-2574	39	11	which	which	PRON
issue-2574	39	12	account	account	VERB
issue-2574	39	13	for	for	ADP
issue-2574	39	14	more	more	ADJ
issue-2574	39	15	than	than	ADP
issue-2574	39	16	half	half	NOUN
issue-2574	39	17	of	of	ADP
issue-2574	39	18	eu	eu	PROPN
issue-2574	39	19	gdp	gdp	PROPN
issue-2574	39	20	(	(	PUNCT
issue-2574	39	21	european	european	PROPN
issue-2574	39	22	commission	commission	PROPN
issue-2574	39	23	,	,	PUNCT
issue-2574	39	24	2022	2022	NUM
issue-2574	39	25	)	)	PUNCT
issue-2574	39	26	,	,	PUNCT
issue-2574	39	27	and	and	CCONJ
issue-2574	39	28	90	90	NUM
issue-2574	39	29	%	%	NOUN
issue-2574	39	30	of	of	ADP
issue-2574	39	31	global	global	ADJ
issue-2574	39	32	businesses	business	NOUN
issue-2574	39	33	(	(	PUNCT
issue-2574	39	34	the	the	DET
issue-2574	39	35	world	world	PROPN
issue-2574	39	36	bank	bank	PROPN
issue-2574	39	37	,	,	PUNCT
issue-2574	39	38	2022	2022	NUM
issue-2574	39	39	)	)	PUNCT
issue-2574	39	40	,	,	PUNCT
issue-2574	39	41	it	it	PRON
issue-2574	39	42	is	be	AUX
issue-2574	39	43	not	not	PART
issue-2574	39	44	clear	clear	ADJ
issue-2574	39	45	why	why	SCONJ
issue-2574	39	46	no	no	DET
issue-2574	39	47	research	research	NOUN
issue-2574	39	48	has	have	AUX
issue-2574	39	49	been	be	AUX
issue-2574	39	50	conducted	conduct	VERB
issue-2574	39	51	in	in	ADP
issue-2574	39	52	this	this	DET
issue-2574	39	53	direction	direction	NOUN
issue-2574	39	54	,	,	PUNCT
issue-2574	39	55	why	why	SCONJ
issue-2574	39	56	the	the	DET
issue-2574	39	57	audio	audio	ADJ
issue-2574	39	58	branding	branding	NOUN
issue-2574	39	59	industry	industry	NOUN
issue-2574	39	60	does	do	AUX
issue-2574	39	61	n't	not	PART
issue-2574	39	62	try	try	VERB
issue-2574	39	63	to	to	PART
issue-2574	39	64	reach	reach	VERB
issue-2574	39	65	the	the	DET
issue-2574	39	66	sme	sme	NOUN
issue-2574	39	67	consumer	consumer	NOUN
issue-2574	39	68	,	,	PUNCT
issue-2574	39	69	and	and	CCONJ
issue-2574	39	70	why	why	SCONJ
issue-2574	39	71	smes	sme	NOUN
issue-2574	39	72	do	do	AUX
issue-2574	39	73	n't	not	PART
issue-2574	39	74	use	use	VERB
issue-2574	39	75	audio	audio	ADJ
issue-2574	39	76	branding	branding	NOUN
issue-2574	39	77	despite	despite	SCONJ
issue-2574	39	78	its	its	PRON
issue-2574	39	79	obvious	obvious	ADJ
issue-2574	39	80	effectiveness	effectiveness	NOUN
issue-2574	39	81	.	.	PUNCT
issue-2574	40	1	the	the	DET
issue-2574	40	2	branding	branding	NOUN
issue-2574	40	3	literature	literature	NOUN
issue-2574	40	4	suggests	suggest	VERB
issue-2574	40	5	that	that	SCONJ
issue-2574	40	6	it	it	PRON
issue-2574	40	7	may	may	AUX
issue-2574	40	8	be	be	AUX
issue-2574	40	9	that	that	SCONJ
issue-2574	40	10	smes	sme	NOUN
issue-2574	40	11	are	be	AUX
issue-2574	40	12	severely	severely	ADV
issue-2574	40	13	constrained	constrain	VERB
issue-2574	40	14	by	by	ADP
issue-2574	40	15	limited	limited	ADJ
issue-2574	40	16	resources	resource	NOUN
issue-2574	40	17	and	and	CCONJ
issue-2574	40	18	consequently	consequently	ADV
issue-2574	40	19	have	have	VERB
issue-2574	40	20	less	less	ADJ
issue-2574	40	21	brand	brand	NOUN
issue-2574	40	22	focus	focus	NOUN
issue-2574	40	23	(	(	PUNCT
issue-2574	40	24	inskip	inskip	ADJ
issue-2574	40	25	,	,	PUNCT
issue-2574	40	26	2004	2004	NUM
issue-2574	40	27	;	;	PUNCT
issue-2574	40	28	krake	krake	NOUN
issue-2574	40	29	,	,	PUNCT
issue-2574	40	30	2005	2005	NUM
issue-2574	40	31	;	;	PUNCT
issue-2574	40	32	ojasalo	ojasalo	NOUN
issue-2574	40	33	,	,	PUNCT
issue-2574	40	34	nätti	nätti	NOUN
issue-2574	40	35	and	and	CCONJ
issue-2574	40	36	olkkonen	olkkonen	NOUN
issue-2574	40	37	,	,	PUNCT
issue-2574	40	38	2008	2008	NUM
issue-2574	40	39	)	)	PUNCT
issue-2574	40	40	.	.	PUNCT
issue-2574	41	1	the	the	DET
issue-2574	41	2	adoption	adoption	NOUN
issue-2574	41	3	of	of	ADP
issue-2574	41	4	management	management	NOUN
issue-2574	41	5	practices	practice	NOUN
issue-2574	41	6	by	by	ADP
issue-2574	41	7	smes	sme	NOUN
issue-2574	41	8	has	have	AUX
issue-2574	41	9	historically	historically	ADV
issue-2574	41	10	served	serve	VERB
issue-2574	41	11	to	to	PART
issue-2574	41	12	legitimise	legitimise	VERB
issue-2574	41	13	such	such	ADJ
issue-2574	41	14	practices	practice	NOUN
issue-2574	41	15	(	(	PUNCT
issue-2574	41	16	european	european	PROPN
issue-2574	41	17	commission	commission	PROPN
issue-2574	41	18	,	,	PUNCT
issue-2574	41	19	2017	2017	NUM
issue-2574	41	20	)	)	PUNCT
issue-2574	41	21	.	.	PUNCT
issue-2574	42	1	consequently	consequently	ADV
issue-2574	42	2	,	,	PUNCT
issue-2574	42	3	if	if	SCONJ
issue-2574	42	4	audio	audio	ADJ
issue-2574	42	5	branding	branding	NOUN
issue-2574	42	6	were	be	AUX
issue-2574	42	7	to	to	PART
issue-2574	42	8	become	become	VERB
issue-2574	42	9	mainstream	mainstream	ADJ
issue-2574	42	10	,	,	PUNCT
issue-2574	42	11	it	it	PRON
issue-2574	42	12	would	would	AUX
issue-2574	42	13	be	be	AUX
issue-2574	42	14	essential	essential	ADJ
issue-2574	42	15	to	to	PART
issue-2574	42	16	reach	reach	VERB
issue-2574	42	17	smes	sme	NOUN
issue-2574	42	18	in	in	ADP
issue-2574	42	19	order	order	NOUN
issue-2574	42	20	to	to	PART
issue-2574	42	21	facilitate	facilitate	VERB
issue-2574	42	22	this	this	DET
issue-2574	42	23	process	process	NOUN
issue-2574	42	24	.	.	PUNCT
issue-2574	43	1	lastly	lastly	ADV
issue-2574	43	2	,	,	PUNCT
issue-2574	43	3	in	in	ADP
issue-2574	43	4	an	an	DET
issue-2574	43	5	increasingly	increasingly	ADV
issue-2574	43	6	auditory	auditory	ADJ
issue-2574	43	7	world	world	NOUN
issue-2574	43	8	,	,	PUNCT
issue-2574	43	9	where	where	SCONJ
issue-2574	43	10	digital	digital	ADJ
issue-2574	43	11	audio	audio	NOUN
issue-2574	43	12	has	have	AUX
issue-2574	43	13	been	be	AUX
issue-2574	43	14	identified	identify	VERB
issue-2574	43	15	as	as	ADP
issue-2574	43	16	the	the	DET
issue-2574	43	17	fastest	fast	ADV
issue-2574	43	18	-	-	PUNCT
issue-2574	43	19	growing	grow	VERB
issue-2574	43	20	advertising	advertising	NOUN
issue-2574	43	21	format	format	NOUN
issue-2574	43	22	in	in	ADP
issue-2574	43	23	2022	2022	NUM
issue-2574	43	24	,	,	PUNCT
issue-2574	43	25	with	with	ADP
issue-2574	43	26	global	global	ADJ
issue-2574	43	27	ad	ad	NOUN
issue-2574	43	28	spend	spend	NOUN
issue-2574	43	29	expected	expect	VERB
issue-2574	43	30	to	to	PART
issue-2574	43	31	reach	reach	VERB
issue-2574	43	32	8	8	NUM
issue-2574	43	33	billion	billion	NUM
issue-2574	43	34	dollars	dollar	NOUN
issue-2574	43	35	by	by	ADP
issue-2574	43	36	2025	2025	NUM
issue-2574	43	37	(	(	PUNCT
issue-2574	43	38	pwc	pwc	NOUN
issue-2574	43	39	,	,	PUNCT
issue-2574	43	40	2022	2022	NUM
issue-2574	43	41	)	)	PUNCT
issue-2574	43	42	,	,	PUNCT
issue-2574	43	43	smes	sme	NOUN
issue-2574	43	44	are	be	AUX
issue-2574	43	45	without	without	ADP
issue-2574	43	46	guidance	guidance	NOUN
issue-2574	43	47	as	as	ADP
issue-2574	43	48	to	to	ADP
issue-2574	43	49	how	how	SCONJ
issue-2574	43	50	they	they	PRON
issue-2574	43	51	might	might	AUX
issue-2574	43	52	utilise	utilise	VERB
issue-2574	43	53	audio	audio	ADJ
issue-2574	43	54	branding	branding	NOUN
issue-2574	43	55	in	in	ADP
issue-2574	43	56	their	their	PRON
issue-2574	43	57	limited	limited	ADJ
issue-2574	43	58	resource	resource	NOUN
issue-2574	43	59	case	case	NOUN
issue-2574	43	60	.	.	PUNCT
issue-2574	44	1	further	further	ADJ
issue-2574	44	2	research	research	NOUN
issue-2574	44	3	is	be	AUX
issue-2574	44	4	necessary	necessary	ADJ
issue-2574	44	5	.	.	PUNCT
issue-2574	45	1	thus	thus	ADV
issue-2574	45	2	,	,	PUNCT
issue-2574	45	3	the	the	DET
issue-2574	45	4	research	research	NOUN
issue-2574	45	5	problem	problem	NOUN
issue-2574	45	6	of	of	ADP
issue-2574	45	7	this	this	DET
issue-2574	45	8	article	article	NOUN
issue-2574	45	9	is	be	AUX
issue-2574	45	10	as	as	SCONJ
issue-2574	45	11	follows	follow	VERB
issue-2574	45	12	:	:	PUNCT
issue-2574	45	13	what	what	PRON
issue-2574	45	14	are	be	AUX
issue-2574	45	15	the	the	DET
issue-2574	45	16	possibilities	possibility	NOUN
issue-2574	45	17	of	of	ADP
issue-2574	45	18	using	use	VERB
issue-2574	45	19	audio	audio	ADJ
issue-2574	45	20	branding	branding	NOUN
issue-2574	45	21	for	for	ADP
issue-2574	45	22	small	small	ADJ
issue-2574	45	23	and	and	CCONJ
issue-2574	45	24	medium	medium	ADJ
issue-2574	45	25	-	-	PUNCT
issue-2574	45	26	sized	sized	ADJ
issue-2574	45	27	businesses	business	NOUN
issue-2574	45	28	and	and	CCONJ
issue-2574	45	29	how	how	SCONJ
issue-2574	45	30	should	should	AUX
issue-2574	45	31	such	such	ADJ
issue-2574	45	32	enterprises	enterprise	NOUN
issue-2574	45	33	use	use	VERB
issue-2574	45	34	it	it	PRON
issue-2574	45	35	?	?	PUNCT
issue-2574	46	1	the	the	DET
issue-2574	46	2	object	object	NOUN
issue-2574	46	3	of	of	ADP
issue-2574	46	4	the	the	DET
issue-2574	46	5	study	study	NOUN
issue-2574	46	6	is	be	AUX
issue-2574	46	7	the	the	DET
issue-2574	46	8	possibilities	possibility	NOUN
issue-2574	46	9	of	of	ADP
issue-2574	46	10	using	use	VERB
issue-2574	46	11	audio	audio	ADJ
issue-2574	46	12	branding	branding	NOUN
issue-2574	46	13	in	in	ADP
issue-2574	46	14	small	small	ADJ
issue-2574	46	15	and	and	CCONJ
issue-2574	46	16	medium	medium	ADJ
issue-2574	46	17	-	-	PUNCT
issue-2574	46	18	sized	sized	ADJ
issue-2574	46	19	businesses	business	NOUN
issue-2574	46	20	.	.	PUNCT
issue-2574	47	1	the	the	DET
issue-2574	47	2	purpose	purpose	NOUN
issue-2574	47	3	of	of	ADP
issue-2574	47	4	the	the	DET
issue-2574	47	5	study	study	NOUN
issue-2574	47	6	is	be	AUX
issue-2574	47	7	to	to	PART
issue-2574	47	8	analyse	analyse	VERB
issue-2574	47	9	the	the	DET
issue-2574	47	10	concept	concept	NOUN
issue-2574	47	11	of	of	ADP
issue-2574	47	12	audio	audio	NOUN
issue-2574	47	13	branding	branding	NOUN
issue-2574	47	14	and	and	CCONJ
issue-2574	47	15	to	to	PART
issue-2574	47	16	conduct	conduct	VERB
issue-2574	47	17	a	a	DET
issue-2574	47	18	study	study	NOUN
issue-2574	47	19	that	that	PRON
issue-2574	47	20	will	will	AUX
issue-2574	47	21	assess	assess	VERB
issue-2574	47	22	and	and	CCONJ
issue-2574	47	23	highlight	highlight	VERB
issue-2574	47	24	the	the	DET
issue-2574	47	25	possibilities	possibility	NOUN
issue-2574	47	26	of	of	ADP
issue-2574	47	27	audio	audio	NOUN
issue-2574	47	28	branding	branding	NOUN
issue-2574	47	29	for	for	ADP
issue-2574	47	30	small	small	ADJ
issue-2574	47	31	and	and	CCONJ
issue-2574	47	32	medium	medium	ADJ
issue-2574	47	33	-	-	PUNCT
issue-2574	47	34	sized	sized	ADJ
issue-2574	47	35	businesses	business	NOUN
issue-2574	47	36	.	.	PUNCT
issue-2574	48	1	through	through	ADP
issue-2574	48	2	theoretical	theoretical	ADJ
issue-2574	48	3	analysis	analysis	NOUN
issue-2574	48	4	of	of	ADP
issue-2574	48	5	the	the	DET
issue-2574	48	6	concept	concept	NOUN
issue-2574	48	7	of	of	ADP
issue-2574	48	8	audio	audio	NOUN
issue-2574	48	9	branding	branding	NOUN
issue-2574	48	10	and	and	CCONJ
issue-2574	48	11	its	its	PRON
issue-2574	48	12	application	application	NOUN
issue-2574	48	13	to	to	ADP
issue-2574	48	14	small	small	ADJ
issue-2574	48	15	and	and	CCONJ
issue-2574	48	16	mediumsized	mediumsized	ADJ
issue-2574	48	17	enterprises	enterprise	NOUN
issue-2574	48	18	,	,	PUNCT
issue-2574	48	19	and	and	CCONJ
issue-2574	48	20	empirical	empirical	ADJ
issue-2574	48	21	research	research	NOUN
issue-2574	48	22	on	on	ADP
issue-2574	48	23	the	the	DET
issue-2574	48	24	current	current	ADJ
issue-2574	48	25	use	use	NOUN
issue-2574	48	26	of	of	ADP
issue-2574	48	27	audio	audio	ADJ
issue-2574	48	28	branding	branding	NOUN
issue-2574	48	29	,	,	PUNCT
issue-2574	48	30	this	this	DET
issue-2574	48	31	thesis	thesis	NOUN
issue-2574	48	32	will	will	AUX
issue-2574	48	33	provide	provide	VERB
issue-2574	48	34	a	a	DET
issue-2574	48	35	comprehensive	comprehensive	ADJ
issue-2574	48	36	understanding	understanding	NOUN
issue-2574	48	37	of	of	ADP
issue-2574	48	38	how	how	SCONJ
issue-2574	48	39	small	small	ADJ
issue-2574	48	40	and	and	CCONJ
issue-2574	48	41	medium	medium	ADJ
issue-2574	48	42	-	-	PUNCT
issue-2574	48	43	sized	sized	ADJ
issue-2574	48	44	enterprises	enterprise	NOUN
issue-2574	48	45	can	can	AUX
issue-2574	48	46	effectively	effectively	ADV
issue-2574	48	47	use	use	VERB
issue-2574	48	48	audio	audio	ADJ
issue-2574	48	49	branding	branding	NOUN
issue-2574	48	50	in	in	ADP
issue-2574	48	51	their	their	PRON
issue-2574	48	52	marketing	marketing	NOUN
issue-2574	48	53	strategies	strategy	NOUN
issue-2574	48	54	.	.	PUNCT
issue-2574	49	1	the	the	DET
issue-2574	49	2	result	result	NOUN
issue-2574	49	3	of	of	ADP
issue-2574	49	4	this	this	DET
issue-2574	49	5	work	work	NOUN
issue-2574	49	6	is	be	AUX
issue-2574	49	7	a	a	DET
issue-2574	49	8	guidance	guidance	NOUN
issue-2574	49	9	model	model	NOUN
issue-2574	49	10	for	for	ADP
issue-2574	49	11	small	small	ADJ
issue-2574	49	12	and	and	CCONJ
issue-2574	49	13	medium	medium	ADJ
issue-2574	49	14	sized	sized	ADJ
issue-2574	49	15	enterprises	enterprise	NOUN
issue-2574	49	16	to	to	PART
issue-2574	49	17	effectively	effectively	ADV
issue-2574	49	18	use	use	VERB
issue-2574	49	19	audio	audio	ADJ
issue-2574	49	20	branding	branding	NOUN
issue-2574	49	21	as	as	ADP
issue-2574	49	22	a	a	DET
issue-2574	49	23	marketing	marketing	NOUN
issue-2574	49	24	tool	tool	NOUN
issue-2574	49	25	as	as	ADV
issue-2574	49	26	well	well	ADV
issue-2574	49	27	as	as	ADP
issue-2574	49	28	by	by	ADP
issue-2574	49	29	introducing	introduce	VERB
issue-2574	49	30	such	such	ADJ
issue-2574	49	31	solution	solution	NOUN
issue-2574	49	32	–	–	PUNCT
issue-2574	49	33	reduce	reduce	VERB
issue-2574	49	34	the	the	DET
issue-2574	49	35	prevailing	prevail	VERB
issue-2574	49	36	research	research	NOUN
issue-2574	49	37	and	and	CCONJ
issue-2574	49	38	usage	usage	NOUN
issue-2574	49	39	gap	gap	NOUN
issue-2574	49	40	between	between	ADP
issue-2574	49	41	audio	audio	NOUN
issue-2574	49	42	branding	branding	NOUN
issue-2574	49	43	field	field	NOUN
issue-2574	49	44	and	and	CCONJ
issue-2574	49	45	the	the	DET
issue-2574	49	46	smes	sme	NOUN
issue-2574	49	47	.	.	PUNCT
issue-2574	50	1	objectives	objective	NOUN
issue-2574	50	2	:	:	PUNCT
issue-2574	50	3	1	1	X
issue-2574	50	4	.	.	X
issue-2574	50	5	to	to	PART
issue-2574	50	6	analyse	analyse	VERB
issue-2574	50	7	the	the	DET
issue-2574	50	8	theoretical	theoretical	ADJ
issue-2574	50	9	aspects	aspect	NOUN
issue-2574	50	10	of	of	ADP
issue-2574	50	11	audio	audio	NOUN
issue-2574	50	12	branding	branding	NOUN
issue-2574	50	13	and	and	CCONJ
issue-2574	50	14	the	the	DET
issue-2574	50	15	use	use	NOUN
issue-2574	50	16	of	of	ADP
issue-2574	50	17	audio	audio	ADJ
issue-2574	50	18	branding	branding	NOUN
issue-2574	50	19	opportunities	opportunity	NOUN
issue-2574	50	20	for	for	ADP
issue-2574	50	21	small	small	ADJ
issue-2574	50	22	and	and	CCONJ
issue-2574	50	23	medium	medium	ADJ
issue-2574	50	24	-	-	PUNCT
issue-2574	50	25	sized	sized	ADJ
issue-2574	50	26	businesses	business	NOUN
issue-2574	50	27	.	.	PUNCT
issue-2574	51	1	2	2	X
issue-2574	51	2	.	.	PUNCT
issue-2574	51	3	to	to	PART
issue-2574	51	4	formulate	formulate	VERB
issue-2574	51	5	a	a	DET
issue-2574	51	6	methodology	methodology	NOUN
issue-2574	51	7	for	for	ADP
issue-2574	51	8	empirical	empirical	ADJ
issue-2574	51	9	research	research	NOUN
issue-2574	51	10	on	on	ADP
issue-2574	51	11	the	the	DET
issue-2574	51	12	use	use	NOUN
issue-2574	51	13	of	of	ADP
issue-2574	51	14	audio	audio	ADJ
issue-2574	51	15	branding	branding	NOUN
issue-2574	51	16	opportunities	opportunity	NOUN
issue-2574	51	17	for	for	ADP
issue-2574	51	18	small	small	ADJ
issue-2574	51	19	and	and	CCONJ
issue-2574	51	20	medium	medium	ADJ
issue-2574	51	21	-	-	PUNCT
issue-2574	51	22	sized	sized	ADJ
issue-2574	51	23	businesses	business	NOUN
issue-2574	51	24	.	.	PUNCT
issue-2574	52	1	3	3	X
issue-2574	52	2	.	.	X
issue-2574	52	3	to	to	PART
issue-2574	52	4	conduct	conduct	VERB
issue-2574	52	5	a	a	DET
issue-2574	52	6	field	field	NOUN
issue-2574	52	7	analysis	analysis	NOUN
issue-2574	52	8	of	of	ADP
issue-2574	52	9	the	the	DET
issue-2574	52	10	use	use	NOUN
issue-2574	52	11	of	of	ADP
issue-2574	52	12	audio	audio	ADJ
issue-2574	52	13	branding	branding	NOUN
issue-2574	52	14	opportunities	opportunity	NOUN
issue-2574	52	15	in	in	ADP
issue-2574	52	16	the	the	DET
issue-2574	52	17	case	case	NOUN
issue-2574	52	18	of	of	ADP
issue-2574	52	19	small	small	ADJ
issue-2574	52	20	and	and	CCONJ
issue-2574	52	21	mediumsized	mediumsized	ADJ
issue-2574	52	22	businesses	business	NOUN
issue-2574	52	23	.	.	PUNCT
issue-2574	53	1	4	4	X
issue-2574	53	2	.	.	PUNCT
issue-2574	53	3	based	base	VERB
issue-2574	53	4	on	on	ADP
issue-2574	53	5	the	the	DET
issue-2574	53	6	theoretical	theoretical	ADJ
issue-2574	53	7	analysis	analysis	NOUN
issue-2574	53	8	and	and	CCONJ
issue-2574	53	9	field	field	NOUN
issue-2574	53	10	research	research	NOUN
issue-2574	53	11	,	,	PUNCT
issue-2574	53	12	present	present	VERB
issue-2574	53	13	the	the	DET
issue-2574	53	14	possibilities	possibility	NOUN
issue-2574	53	15	of	of	ADP
issue-2574	53	16	audio	audio	NOUN
issue-2574	53	17	branding	branding	NOUN
issue-2574	53	18	in	in	ADP
issue-2574	53	19	relation	relation	NOUN
issue-2574	53	20	to	to	ADP
issue-2574	53	21	the	the	DET
issue-2574	53	22	model	model	NOUN
issue-2574	53	23	of	of	ADP
issue-2574	53	24	orientation	orientation	NOUN
issue-2574	53	25	of	of	ADP
issue-2574	53	26	small	small	ADJ
issue-2574	53	27	and	and	CCONJ
issue-2574	53	28	medium	medium	ADJ
issue-2574	53	29	sized	sized	ADJ
issue-2574	53	30	businesses	business	NOUN
issue-2574	53	31	.	.	PUNCT
issue-2574	54	1	research	research	NOUN
issue-2574	54	2	methods	method	NOUN
issue-2574	54	3	:	:	PUNCT
issue-2574	54	4	1	1	X
issue-2574	54	5	.	.	X
issue-2574	54	6	scientific	scientific	ADJ
issue-2574	54	7	literature	literature	NOUN
issue-2574	54	8	analysis	analysis	NOUN
issue-2574	54	9	and	and	CCONJ
issue-2574	54	10	synthesis	synthesis	NOUN
issue-2574	54	11	.	.	PUNCT
issue-2574	55	1	2	2	X
issue-2574	55	2	.	.	X
issue-2574	55	3	comparative	comparative	ADJ
issue-2574	55	4	analysis	analysis	NOUN
issue-2574	55	5	of	of	ADP
issue-2574	55	6	concepts	concept	NOUN
issue-2574	55	7	and	and	CCONJ
issue-2574	55	8	approaches	approach	NOUN
issue-2574	55	9	.	.	PUNCT
issue-2574	56	1	3	3	X
issue-2574	56	2	.	.	X
issue-2574	56	3	qualitative	qualitative	ADJ
issue-2574	56	4	case	case	NOUN
issue-2574	56	5	study	study	NOUN
issue-2574	56	6	.	.	PUNCT
issue-2574	57	1	4	4	X
issue-2574	57	2	.	.	X
issue-2574	57	3	in	in	ADP
issue-2574	57	4	-	-	PUNCT
issue-2574	57	5	depth	depth	NOUN
issue-2574	57	6	interviews	interview	NOUN
issue-2574	57	7	.	.	PUNCT
issue-2574	58	1	5	5	X
issue-2574	58	2	.	.	PUNCT
issue-2574	58	3	expert	expert	NOUN
issue-2574	58	4	interviews	interview	NOUN
issue-2574	58	5	.	.	PUNCT
issue-2574	59	1	2	2	X
issue-2574	59	2	.	.	X
issue-2574	59	3	literature	literature	NOUN
issue-2574	59	4	review	review	VERB
issue-2574	59	5	audio	audio	NOUN
issue-2574	59	6	branding	branding	NOUN
issue-2574	59	7	is	be	AUX
issue-2574	59	8	a	a	DET
issue-2574	59	9	marketing	marketing	NOUN
issue-2574	59	10	practice	practice	NOUN
issue-2574	59	11	that	that	PRON
issue-2574	59	12	is	be	AUX
issue-2574	59	13	still	still	ADV
issue-2574	59	14	in	in	ADP
issue-2574	59	15	its	its	PRON
issue-2574	59	16	infancy	infancy	NOUN
issue-2574	59	17	.	.	PUNCT
issue-2574	60	1	it	it	PRON
issue-2574	60	2	has	have	AUX
issue-2574	60	3	been	be	AUX
issue-2574	60	4	described	describe	VERB
issue-2574	60	5	by	by	ADP
issue-2574	60	6	many	many	ADJ
issue-2574	60	7	terms	term	NOUN
issue-2574	60	8	:	:	PUNCT
issue-2574	60	9	acoustic	acoustic	ADJ
issue-2574	60	10	branding	branding	NOUN
issue-2574	60	11	,	,	PUNCT
issue-2574	60	12	sound	sound	NOUN
issue-2574	60	13	branding	branding	NOUN
issue-2574	60	14	,	,	PUNCT
issue-2574	60	15	sonic	sonic	ADJ
issue-2574	60	16	branding	branding	NOUN
issue-2574	60	17	,	,	PUNCT
issue-2574	60	18	branded	brand	VERB
issue-2574	60	19	sound	sound	NOUN
issue-2574	60	20	,	,	PUNCT
issue-2574	60	21	elevator	elevator	NOUN
issue-2574	60	22	music	music	NOUN
issue-2574	60	23	,	,	PUNCT
issue-2574	60	24	pied	pie	VERB
issue-2574	60	25	piper	piper	NOUN
issue-2574	60	26	music	music	NOUN
issue-2574	60	27	,	,	PUNCT
issue-2574	60	28	background	background	NOUN
issue-2574	60	29	music	music	NOUN
issue-2574	60	30	,	,	PUNCT
issue-2574	60	31	music	music	NOUN
issue-2574	60	32	branding	branding	NOUN
issue-2574	60	33	,	,	PUNCT
issue-2574	60	34	etc	etc	X
issue-2574	60	35	.	.	X
issue-2574	60	36	(	(	PUNCT
issue-2574	60	37	gustafsson	gustafsson	PROPN
issue-2574	60	38	,	,	PUNCT
issue-2574	60	39	2015	2015	NUM
issue-2574	60	40	)	)	PUNCT
issue-2574	60	41	.	.	PUNCT
issue-2574	61	1	in	in	ADP
issue-2574	61	2	this	this	DET
issue-2574	61	3	article	article	NOUN
issue-2574	61	4	,	,	PUNCT
issue-2574	61	5	the	the	DET
issue-2574	61	6	terms	term	NOUN
issue-2574	61	7	"	"	PUNCT
issue-2574	61	8	audio	audio	ADJ
issue-2574	61	9	branding	branding	NOUN
issue-2574	61	10	"	"	PUNCT
issue-2574	61	11	or	or	CCONJ
issue-2574	61	12	baltic	baltic	ADJ
issue-2574	61	13	journal	journal	NOUN
issue-2574	61	14	of	of	ADP
issue-2574	61	15	economic	economic	ADJ
issue-2574	61	16	studies	study	NOUN
issue-2574	61	17	34	34	NUM
issue-2574	61	18	vol	vol	NOUN
issue-2574	61	19	.	.	PUNCT
issue-2574	62	1	10	10	NUM
issue-2574	62	2	no	no	NOUN
issue-2574	62	3	.	.	NOUN
issue-2574	63	1	4	4	NUM
issue-2574	63	2	,	,	PUNCT
issue-2574	63	3	2024	2024	NUM
issue-2574	63	4	"	"	PUNCT
issue-2574	63	5	sonic	sonic	ADJ
issue-2574	63	6	branding	branding	NOUN
issue-2574	63	7	"	"	PUNCT
issue-2574	63	8	will	will	AUX
issue-2574	63	9	be	be	AUX
issue-2574	63	10	used	use	VERB
issue-2574	63	11	to	to	PART
issue-2574	63	12	refer	refer	VERB
issue-2574	63	13	to	to	ADP
issue-2574	63	14	the	the	DET
issue-2574	63	15	same	same	ADJ
issue-2574	63	16	concept	concept	NOUN
issue-2574	63	17	,	,	PUNCT
issue-2574	63	18	as	as	ADP
issue-2574	63	19	for	for	ADP
issue-2574	63	20	more	more	ADJ
issue-2574	63	21	than	than	ADP
issue-2574	63	22	a	a	DET
issue-2574	63	23	decade	decade	NOUN
issue-2574	63	24	,	,	PUNCT
issue-2574	63	25	the	the	DET
issue-2574	63	26	scientific	scientific	ADJ
issue-2574	63	27	literature	literature	NOUN
issue-2574	63	28	and	and	CCONJ
issue-2574	63	29	the	the	DET
issue-2574	63	30	audio	audio	ADJ
issue-2574	63	31	branding	branding	NOUN
issue-2574	63	32	market	market	NOUN
issue-2574	63	33	itself	itself	PRON
issue-2574	63	34	have	have	AUX
issue-2574	63	35	been	be	AUX
issue-2574	63	36	revolving	revolve	VERB
issue-2574	63	37	around	around	ADP
issue-2574	63	38	this	this	DET
issue-2574	63	39	terminology	terminology	NOUN
issue-2574	63	40	.	.	PUNCT
issue-2574	64	1	audio	audio	NOUN
issue-2574	64	2	(	(	PUNCT
issue-2574	64	3	sonic	sonic	ADJ
issue-2574	64	4	)	)	PUNCT
issue-2574	64	5	branding	branding	NOUN
issue-2574	64	6	is	be	AUX
issue-2574	64	7	currently	currently	ADV
issue-2574	64	8	regarded	regard	VERB
issue-2574	64	9	as	as	ADP
issue-2574	64	10	a	a	DET
issue-2574	64	11	relatively	relatively	ADV
issue-2574	64	12	nascent	nascent	ADJ
issue-2574	64	13	but	but	CCONJ
issue-2574	64	14	rapidly	rapidly	ADV
issue-2574	64	15	evolving	evolve	VERB
issue-2574	64	16	field	field	NOUN
issue-2574	64	17	within	within	ADP
issue-2574	64	18	the	the	DET
issue-2574	64	19	realm	realm	NOUN
issue-2574	64	20	of	of	ADP
issue-2574	64	21	official	official	ADJ
issue-2574	64	22	marketing	marketing	NOUN
issue-2574	64	23	and	and	CCONJ
issue-2574	64	24	brand	brand	NOUN
issue-2574	64	25	management	management	NOUN
issue-2574	64	26	.	.	PUNCT
issue-2574	65	1	from	from	ADP
issue-2574	65	2	the	the	DET
issue-2574	65	3	standpoint	standpoint	NOUN
issue-2574	65	4	of	of	ADP
issue-2574	65	5	the	the	DET
issue-2574	65	6	leading	lead	VERB
issue-2574	65	7	service	service	NOUN
issue-2574	65	8	providers	provider	NOUN
issue-2574	65	9	and	and	CCONJ
issue-2574	65	10	researchers	researcher	NOUN
issue-2574	65	11	in	in	ADP
issue-2574	65	12	the	the	DET
issue-2574	65	13	audio	audio	ADJ
issue-2574	65	14	industry	industry	NOUN
issue-2574	65	15	,	,	PUNCT
issue-2574	65	16	the	the	DET
issue-2574	65	17	definition	definition	NOUN
issue-2574	65	18	of	of	ADP
issue-2574	65	19	audio	audio	ADJ
issue-2574	65	20	branding	branding	NOUN
issue-2574	65	21	is	be	AUX
issue-2574	65	22	the	the	DET
issue-2574	65	23	expression	expression	NOUN
issue-2574	65	24	of	of	ADP
issue-2574	65	25	a	a	DET
issue-2574	65	26	brand	brand	NOUN
issue-2574	65	27	through	through	ADP
issue-2574	65	28	sound	sound	NOUN
issue-2574	65	29	or	or	CCONJ
issue-2574	65	30	,	,	PUNCT
issue-2574	65	31	in	in	ADP
issue-2574	65	32	other	other	ADJ
issue-2574	65	33	words	word	NOUN
issue-2574	65	34	,	,	PUNCT
issue-2574	65	35	an	an	DET
issue-2574	65	36	auditory	auditory	ADJ
issue-2574	65	37	brand	brand	NOUN
issue-2574	65	38	expression	expression	NOUN
issue-2574	65	39	.	.	PUNCT
issue-2574	66	1	in	in	ADP
issue-2574	66	2	other	other	ADJ
issue-2574	66	3	words	word	NOUN
issue-2574	66	4	,	,	PUNCT
issue-2574	66	5	it	it	PRON
issue-2574	66	6	is	be	AUX
issue-2574	66	7	analogous	analogous	ADJ
issue-2574	66	8	to	to	ADP
issue-2574	66	9	the	the	DET
issue-2574	66	10	visual	visual	ADJ
issue-2574	66	11	expression	expression	NOUN
issue-2574	66	12	of	of	ADP
issue-2574	66	13	a	a	DET
issue-2574	66	14	brand	brand	NOUN
issue-2574	66	15	,	,	PUNCT
issue-2574	66	16	affording	afford	VERB
issue-2574	66	17	it	it	PRON
issue-2574	66	18	a	a	DET
issue-2574	66	19	second	second	ADJ
issue-2574	66	20	–	–	PUNCT
issue-2574	66	21	auditory	auditory	ADJ
issue-2574	66	22	–	–	PUNCT
issue-2574	66	23	dimension	dimension	NOUN
issue-2574	66	24	(	(	PUNCT
issue-2574	66	25	brand	brand	NOUN
issue-2574	66	26	master	master	PROPN
issue-2574	66	27	academy	academy	PROPN
issue-2574	66	28	,	,	PUNCT
issue-2574	66	29	2022	2022	NUM
issue-2574	66	30	)	)	PUNCT
issue-2574	66	31	.	.	PUNCT
issue-2574	67	1	this	this	DET
issue-2574	67	2	definition	definition	NOUN
issue-2574	67	3	is	be	AUX
issue-2574	67	4	further	far	ADV
issue-2574	67	5	elucidated	elucidate	VERB
issue-2574	67	6	by	by	ADP
issue-2574	67	7	the	the	DET
issue-2574	67	8	"	"	PUNCT
issue-2574	67	9	marketing	marketing	NOUN
issue-2574	67	10	tutor	tutor	NOUN
issue-2574	67	11	"	"	PUNCT
issue-2574	67	12	association	association	NOUN
issue-2574	67	13	,	,	PUNCT
issue-2574	67	14	which	which	PRON
issue-2574	67	15	posits	posit	VERB
issue-2574	67	16	that	that	SCONJ
issue-2574	67	17	audio	audio	ADJ
issue-2574	67	18	branding	branding	NOUN
issue-2574	67	19	is	be	AUX
issue-2574	67	20	the	the	DET
issue-2574	67	21	utilisation	utilisation	NOUN
issue-2574	67	22	of	of	ADP
issue-2574	67	23	sound	sound	NOUN
issue-2574	67	24	to	to	PART
issue-2574	67	25	reinforce	reinforce	VERB
issue-2574	67	26	a	a	DET
issue-2574	67	27	brand	brand	NOUN
issue-2574	67	28	's	's	PART
issue-2574	67	29	identity	identity	NOUN
issue-2574	67	30	and	and	CCONJ
issue-2574	67	31	a	a	DET
issue-2574	67	32	strategy	strategy	NOUN
issue-2574	67	33	for	for	ADP
issue-2574	67	34	augmenting	augment	VERB
issue-2574	67	35	brand	brand	NOUN
issue-2574	67	36	recognition	recognition	NOUN
issue-2574	67	37	,	,	PUNCT
issue-2574	67	38	memorability	memorability	NOUN
issue-2574	67	39	,	,	PUNCT
issue-2574	67	40	emotional	emotional	ADJ
issue-2574	67	41	resonance	resonance	NOUN
issue-2574	67	42	,	,	PUNCT
issue-2574	67	43	and	and	CCONJ
issue-2574	67	44	communication	communication	NOUN
issue-2574	67	45	(	(	PUNCT
issue-2574	67	46	2018	2018	NUM
issue-2574	67	47	)	)	PUNCT
issue-2574	67	48	.	.	PUNCT
issue-2574	68	1	from	from	ADP
issue-2574	68	2	a	a	DET
issue-2574	68	3	holistic	holistic	ADJ
issue-2574	68	4	perspective	perspective	NOUN
issue-2574	68	5	,	,	PUNCT
issue-2574	68	6	audio	audio	ADJ
issue-2574	68	7	branding	branding	NOUN
issue-2574	68	8	is	be	AUX
issue-2574	68	9	how	how	SCONJ
issue-2574	68	10	a	a	DET
issue-2574	68	11	brand	brand	NOUN
issue-2574	68	12	uses	use	VERB
issue-2574	68	13	music	music	NOUN
issue-2574	68	14	and	and	CCONJ
issue-2574	68	15	sound	sound	NOUN
issue-2574	68	16	across	across	ADP
issue-2574	68	17	all	all	DET
issue-2574	68	18	touchpoints	touchpoint	NOUN
issue-2574	68	19	between	between	ADP
issue-2574	68	20	products	product	NOUN
issue-2574	68	21	and	and	CCONJ
issue-2574	68	22	services	service	NOUN
issue-2574	68	23	in	in	ADP
issue-2574	68	24	a	a	DET
issue-2574	68	25	customer	customer	NOUN
issue-2574	68	26	journey	journey	NOUN
issue-2574	68	27	(	(	PUNCT
issue-2574	68	28	massive	massive	ADJ
issue-2574	68	29	music	music	NOUN
issue-2574	68	30	,	,	PUNCT
issue-2574	68	31	2020	2020	NUM
issue-2574	68	32	)	)	PUNCT
issue-2574	68	33	.	.	PUNCT
issue-2574	69	1	from	from	ADP
issue-2574	69	2	a	a	DET
issue-2574	69	3	scientific	scientific	ADJ
issue-2574	69	4	standpoint	standpoint	NOUN
issue-2574	69	5	,	,	PUNCT
issue-2574	69	6	sonic	sonic	ADJ
issue-2574	69	7	branding	branding	NOUN
issue-2574	69	8	is	be	AUX
issue-2574	69	9	the	the	DET
issue-2574	69	10	use	use	NOUN
issue-2574	69	11	of	of	ADP
issue-2574	69	12	music	music	NOUN
issue-2574	69	13	and	and	CCONJ
issue-2574	69	14	sound	sound	NOUN
issue-2574	69	15	to	to	PART
issue-2574	69	16	create	create	VERB
issue-2574	69	17	a	a	DET
issue-2574	69	18	consistent	consistent	ADJ
issue-2574	69	19	and	and	CCONJ
issue-2574	69	20	distinctive	distinctive	ADJ
issue-2574	69	21	audio	audio	ADJ
issue-2574	69	22	identity	identity	NOUN
issue-2574	69	23	for	for	ADP
issue-2574	69	24	a	a	DET
issue-2574	69	25	brand	brand	NOUN
issue-2574	69	26	(	(	PUNCT
issue-2574	69	27	gustafsson	gustafsson	PROPN
issue-2574	69	28	,	,	PUNCT
issue-2574	69	29	2015	2015	NUM
issue-2574	69	30	)	)	PUNCT
issue-2574	69	31	.	.	PUNCT
issue-2574	70	1	it	it	PRON
issue-2574	70	2	can	can	AUX
issue-2574	70	3	be	be	AUX
issue-2574	70	4	used	use	VERB
issue-2574	70	5	to	to	PART
issue-2574	70	6	convey	convey	VERB
issue-2574	70	7	brand	brand	NOUN
issue-2574	70	8	values	value	NOUN
issue-2574	70	9	and	and	CCONJ
issue-2574	70	10	personality	personality	NOUN
issue-2574	70	11	,	,	PUNCT
issue-2574	70	12	while	while	SCONJ
issue-2574	70	13	creating	create	VERB
issue-2574	70	14	an	an	DET
issue-2574	70	15	emotional	emotional	ADJ
issue-2574	70	16	connection	connection	NOUN
issue-2574	70	17	with	with	ADP
issue-2574	70	18	consumers	consumer	NOUN
issue-2574	70	19	and	and	CCONJ
issue-2574	70	20	differentiating	differentiate	VERB
issue-2574	70	21	the	the	DET
issue-2574	70	22	brand	brand	NOUN
issue-2574	70	23	from	from	ADP
issue-2574	70	24	its	its	PRON
issue-2574	70	25	competitors	competitor	NOUN
issue-2574	70	26	(	(	PUNCT
issue-2574	70	27	vidal	vidal	NOUN
issue-2574	70	28	-	-	PUNCT
issue-2574	70	29	mestre	mestre	PROPN
issue-2574	70	30	et	et	PROPN
issue-2574	70	31	al	al	PROPN
issue-2574	70	32	.	.	PROPN
issue-2574	70	33	,	,	PUNCT
issue-2574	70	34	2022	2022	NUM
issue-2574	70	35	)	)	PUNCT
issue-2574	70	36	.	.	PUNCT
issue-2574	71	1	the	the	DET
issue-2574	71	2	audio	audio	ADJ
issue-2574	71	3	identity	identity	NOUN
issue-2574	71	4	can	can	AUX
issue-2574	71	5	be	be	AUX
issue-2574	71	6	considered	consider	VERB
issue-2574	71	7	as	as	ADP
issue-2574	71	8	an	an	DET
issue-2574	71	9	audio	audio	ADJ
issue-2574	71	10	brand	brand	NOUN
issue-2574	71	11	and	and	CCONJ
issue-2574	71	12	is	be	AUX
issue-2574	71	13	expressed	express	VERB
issue-2574	71	14	through	through	ADP
issue-2574	71	15	the	the	DET
issue-2574	71	16	brand	brand	NOUN
issue-2574	71	17	elements	element	NOUN
issue-2574	71	18	shown	show	VERB
issue-2574	71	19	in	in	ADP
issue-2574	71	20	figure	figure	NOUN
issue-2574	71	21	1	1	NUM
issue-2574	71	22	,	,	PUNCT
issue-2574	71	23	which	which	PRON
issue-2574	71	24	was	be	AUX
issue-2574	71	25	compiled	compile	VERB
issue-2574	71	26	based	base	VERB
issue-2574	71	27	on	on	ADP
issue-2574	71	28	the	the	DET
issue-2574	71	29	model	model	NOUN
issue-2574	71	30	first	first	ADV
issue-2574	71	31	proposed	propose	VERB
issue-2574	71	32	by	by	ADP
issue-2574	71	33	nufer	nufer	NOUN
issue-2574	71	34	g.	g.	PROPN
issue-2574	71	35	and	and	CCONJ
issue-2574	71	36	gerd	gerd	PROPN
issue-2574	71	37	h.	h.	PROPN
issue-2574	71	38	(	(	PUNCT
issue-2574	71	39	2019	2019	NUM
issue-2574	71	40	)	)	PUNCT
issue-2574	71	41	.	.	PUNCT
issue-2574	72	1	nufer	nufer	NOUN
issue-2574	72	2	g.	g.	NOUN
issue-2574	72	3	and	and	CCONJ
issue-2574	72	4	gerd	gerd	PROPN
issue-2574	72	5	h.	h.	PROPN
issue-2574	72	6	(	(	PUNCT
issue-2574	72	7	2019	2019	NUM
issue-2574	72	8	)	)	PUNCT
issue-2574	72	9	then	then	ADV
issue-2574	72	10	proceeded	proceed	VERB
issue-2574	72	11	to	to	PART
issue-2574	72	12	reinforce	reinforce	VERB
issue-2574	72	13	their	their	PRON
issue-2574	72	14	findings	finding	NOUN
issue-2574	72	15	with	with	ADP
issue-2574	72	16	a	a	DET
issue-2574	72	17	detailed	detailed	ADJ
issue-2574	72	18	analysis	analysis	NOUN
issue-2574	72	19	of	of	ADP
issue-2574	72	20	the	the	DET
issue-2574	72	21	existing	exist	VERB
issue-2574	72	22	literature	literature	NOUN
issue-2574	72	23	on	on	ADP
issue-2574	72	24	audio	audio	ADJ
issue-2574	72	25	branding	branding	NOUN
issue-2574	72	26	,	,	PUNCT
issue-2574	72	27	as	as	SCONJ
issue-2574	72	28	presented	present	VERB
issue-2574	72	29	in	in	ADP
issue-2574	72	30	this	this	DET
issue-2574	72	31	paper	paper	NOUN
issue-2574	72	32	(	(	PUNCT
issue-2574	72	33	for	for	ADP
issue-2574	72	34	example	example	NOUN
issue-2574	72	35	,	,	PUNCT
issue-2574	72	36	kilian	kilian	PROPN
issue-2574	72	37	,	,	PUNCT
issue-2574	72	38	2009	2009	NUM
issue-2574	72	39	;	;	PUNCT
issue-2574	72	40	sound	sound	NOUN
issue-2574	72	41	strategy	strategy	NOUN
issue-2574	72	42	,	,	PUNCT
issue-2574	72	43	2022	2022	NUM
issue-2574	72	44	;	;	PUNCT
issue-2574	72	45	sonic	sonic	ADJ
issue-2574	72	46	minds	mind	NOUN
issue-2574	72	47	,	,	PUNCT
issue-2574	72	48	2022	2022	NUM
issue-2574	72	49	)	)	PUNCT
issue-2574	72	50	.	.	PUNCT
issue-2574	73	1	it	it	PRON
issue-2574	73	2	can	can	AUX
issue-2574	73	3	be	be	AUX
issue-2574	73	4	stated	state	VERB
issue-2574	73	5	that	that	SCONJ
issue-2574	73	6	the	the	DET
issue-2574	73	7	audio	audio	ADJ
issue-2574	73	8	identity	identity	NOUN
issue-2574	73	9	is	be	AUX
issue-2574	73	10	known	know	VERB
issue-2574	73	11	and	and	CCONJ
issue-2574	73	12	documented	document	VERB
issue-2574	73	13	to	to	PART
issue-2574	73	14	consist	consist	VERB
issue-2574	73	15	of	of	ADP
issue-2574	73	16	such	such	ADJ
issue-2574	73	17	unique	unique	ADJ
issue-2574	73	18	audio	audio	ADJ
issue-2574	73	19	brand	brand	NOUN
issue-2574	73	20	elements	element	NOUN
issue-2574	73	21	,	,	PUNCT
issue-2574	73	22	yet	yet	CCONJ
issue-2574	73	23	it	it	PRON
issue-2574	73	24	is	be	AUX
issue-2574	73	25	not	not	PART
issue-2574	73	26	limited	limit	VERB
issue-2574	73	27	to	to	ADP
issue-2574	73	28	them	they	PRON
issue-2574	73	29	.	.	PUNCT
issue-2574	74	1	each	each	DET
issue-2574	74	2	audio	audio	ADJ
issue-2574	74	3	brand	brand	NOUN
issue-2574	74	4	element	element	NOUN
issue-2574	74	5	can	can	AUX
issue-2574	74	6	be	be	AUX
issue-2574	74	7	uniquely	uniquely	ADV
issue-2574	74	8	tailored	tailor	VERB
issue-2574	74	9	specifically	specifically	ADV
issue-2574	74	10	to	to	ADP
issue-2574	74	11	the	the	DET
issue-2574	74	12	context	context	NOUN
issue-2574	74	13	of	of	ADP
issue-2574	74	14	the	the	DET
issue-2574	74	15	brand	brand	NOUN
issue-2574	74	16	's	's	PART
issue-2574	74	17	touchpoints	touchpoint	NOUN
issue-2574	74	18	;	;	PUNCT
issue-2574	74	19	thus	thus	ADV
issue-2574	74	20	,	,	PUNCT
issue-2574	74	21	it	it	PRON
issue-2574	74	22	is	be	AUX
issue-2574	74	23	not	not	PART
issue-2574	74	24	entirely	entirely	ADV
issue-2574	74	25	possible	possible	ADJ
issue-2574	74	26	to	to	PART
issue-2574	74	27	place	place	VERB
issue-2574	74	28	every	every	DET
issue-2574	74	29	sound	sound	NOUN
issue-2574	74	30	into	into	ADP
issue-2574	74	31	a	a	DET
issue-2574	74	32	brand	brand	NOUN
issue-2574	74	33	element	element	NOUN
issue-2574	74	34	category	category	NOUN
issue-2574	74	35	(	(	PUNCT
issue-2574	74	36	kilian	kilian	PROPN
issue-2574	74	37	,	,	PUNCT
issue-2574	74	38	2009	2009	NUM
issue-2574	74	39	)	)	PUNCT
issue-2574	74	40	.	.	PUNCT
issue-2574	75	1	in	in	ADP
issue-2574	75	2	addition	addition	NOUN
issue-2574	75	3	to	to	ADP
issue-2574	75	4	the	the	DET
issue-2574	75	5	elements	element	NOUN
issue-2574	75	6	discussed	discuss	VERB
issue-2574	75	7	above	above	ADV
issue-2574	75	8	,	,	PUNCT
issue-2574	75	9	tracks	track	NOUN
issue-2574	75	10	are	be	AUX
issue-2574	75	11	separately	separately	ADV
issue-2574	75	12	composed	compose	VERB
issue-2574	75	13	or	or	CCONJ
issue-2574	75	14	enriched	enrich	VERB
issue-2574	75	15	pieces	piece	NOUN
issue-2574	75	16	of	of	ADP
issue-2574	75	17	music	music	NOUN
issue-2574	75	18	derived	derive	VERB
issue-2574	75	19	from	from	ADP
issue-2574	75	20	the	the	DET
issue-2574	75	21	brand	brand	NOUN
issue-2574	75	22	song	song	NOUN
issue-2574	75	23	and	and	CCONJ
issue-2574	75	24	audio	audio	NOUN
issue-2574	75	25	logo	logo	NOUN
issue-2574	75	26	.	.	PUNCT
issue-2574	76	1	there	there	PRON
issue-2574	76	2	can	can	AUX
issue-2574	76	3	be	be	AUX
issue-2574	76	4	many	many	ADJ
issue-2574	76	5	different	different	ADJ
issue-2574	76	6	tracks	track	NOUN
issue-2574	76	7	as	as	SCONJ
issue-2574	76	8	they	they	PRON
issue-2574	76	9	are	be	AUX
issue-2574	76	10	usually	usually	ADV
issue-2574	76	11	tailored	tailor	VERB
issue-2574	76	12	to	to	ADP
issue-2574	76	13	,	,	PUNCT
issue-2574	76	14	but	but	CCONJ
issue-2574	76	15	not	not	PART
issue-2574	76	16	limited	limit	VERB
issue-2574	76	17	to	to	ADP
issue-2574	76	18	,	,	PUNCT
issue-2574	76	19	visual	visual	ADJ
issue-2574	76	20	advertising	advertising	NOUN
issue-2574	76	21	campaigns	campaign	NOUN
issue-2574	76	22	(	(	PUNCT
issue-2574	76	23	kilian	kilian	PROPN
issue-2574	76	24	,	,	PUNCT
issue-2574	76	25	2009	2009	NUM
issue-2574	76	26	,	,	PUNCT
issue-2574	76	27	sound	sound	NOUN
issue-2574	76	28	strategy	strategy	NOUN
issue-2574	76	29	,	,	PUNCT
issue-2574	76	30	2022	2022	NUM
issue-2574	76	31	)	)	PUNCT
issue-2574	76	32	.	.	PUNCT
issue-2574	77	1	a	a	DET
issue-2574	77	2	soundscape	soundscape	NOUN
issue-2574	77	3	is	be	AUX
issue-2574	77	4	a	a	DET
issue-2574	77	5	piece	piece	NOUN
issue-2574	77	6	of	of	ADP
issue-2574	77	7	music	music	NOUN
issue-2574	77	8	tailored	tailor	VERB
issue-2574	77	9	to	to	ADP
issue-2574	77	10	the	the	DET
issue-2574	77	11	physical	physical	ADJ
issue-2574	77	12	environment	environment	NOUN
issue-2574	77	13	and	and	CCONJ
issue-2574	77	14	is	be	AUX
issue-2574	77	15	an	an	DET
issue-2574	77	16	audio	audio	ADJ
issue-2574	77	17	branding	branding	NOUN
issue-2574	77	18	element	element	NOUN
issue-2574	77	19	that	that	PRON
issue-2574	77	20	focuses	focus	VERB
issue-2574	77	21	on	on	ADP
issue-2574	77	22	the	the	DET
issue-2574	77	23	environment	environment	NOUN
issue-2574	77	24	rather	rather	ADV
issue-2574	77	25	than	than	ADP
issue-2574	77	26	the	the	DET
issue-2574	77	27	brand	brand	NOUN
issue-2574	77	28	message	message	NOUN
issue-2574	77	29	.	.	PUNCT
issue-2574	78	1	in	in	ADP
issue-2574	78	2	most	most	ADJ
issue-2574	78	3	cases	case	NOUN
issue-2574	78	4	,	,	PUNCT
issue-2574	78	5	soundscapes	soundscape	NOUN
issue-2574	78	6	are	be	AUX
issue-2574	78	7	also	also	ADV
issue-2574	78	8	derived	derive	VERB
issue-2574	78	9	from	from	ADP
issue-2574	78	10	the	the	DET
issue-2574	78	11	core	core	NOUN
issue-2574	78	12	brand	brand	NOUN
issue-2574	78	13	song	song	NOUN
issue-2574	78	14	(	(	PUNCT
issue-2574	78	15	brand	brand	NOUN
issue-2574	78	16	theme	theme	NOUN
issue-2574	78	17	or	or	CCONJ
issue-2574	78	18	audio	audio	NOUN
issue-2574	78	19	logo	logo	NOUN
issue-2574	78	20	,	,	PUNCT
issue-2574	78	21	i.e.	i.e.	X
issue-2574	78	22	,	,	PUNCT
issue-2574	78	23	audio	audio	ADJ
issue-2574	78	24	"	"	PUNCT
issue-2574	78	25	dna	dna	NOUN
issue-2574	78	26	"	"	PUNCT
issue-2574	78	27	)	)	PUNCT
issue-2574	78	28	.	.	PUNCT
issue-2574	79	1	finally	finally	ADV
issue-2574	79	2	,	,	PUNCT
issue-2574	79	3	background	background	NOUN
issue-2574	79	4	music	music	NOUN
issue-2574	79	5	is	be	AUX
issue-2574	79	6	often	often	ADV
issue-2574	79	7	,	,	PUNCT
issue-2574	79	8	but	but	CCONJ
issue-2574	79	9	not	not	PART
issue-2574	79	10	necessarily	necessarily	ADV
issue-2574	79	11	,	,	PUNCT
issue-2574	79	12	the	the	DET
issue-2574	79	13	audio	audio	ADJ
issue-2574	79	14	branding	branding	NOUN
issue-2574	79	15	element	element	NOUN
issue-2574	79	16	that	that	PRON
issue-2574	79	17	is	be	AUX
issue-2574	79	18	the	the	DET
issue-2574	79	19	least	least	ADV
issue-2574	79	20	distant	distant	ADJ
issue-2574	79	21	from	from	ADP
issue-2574	79	22	the	the	DET
issue-2574	79	23	core	core	NOUN
issue-2574	79	24	theme	theme	NOUN
issue-2574	79	25	of	of	ADP
issue-2574	79	26	the	the	DET
issue-2574	79	27	brand	brand	NOUN
issue-2574	79	28	's	's	PART
issue-2574	79	29	audio	audio	ADJ
issue-2574	79	30	identity	identity	NOUN
issue-2574	79	31	,	,	PUNCT
issue-2574	79	32	as	as	SCONJ
issue-2574	79	33	its	its	PRON
issue-2574	79	34	role	role	NOUN
issue-2574	79	35	is	be	AUX
issue-2574	79	36	to	to	PART
issue-2574	79	37	fill	fill	VERB
issue-2574	79	38	space	space	NOUN
issue-2574	79	39	in	in	ADP
issue-2574	79	40	commercials	commercial	NOUN
issue-2574	79	41	(	(	PUNCT
issue-2574	79	42	nufer	nufer	NOUN
issue-2574	79	43	and	and	CCONJ
issue-2574	79	44	gerd	gerd	NOUN
issue-2574	79	45	,	,	PUNCT
issue-2574	79	46	2019	2019	NUM
issue-2574	79	47	)	)	PUNCT
issue-2574	79	48	.	.	PUNCT
issue-2574	80	1	in	in	ADP
issue-2574	80	2	summary	summary	NOUN
issue-2574	80	3	,	,	PUNCT
issue-2574	80	4	the	the	DET
issue-2574	80	5	concept	concept	NOUN
issue-2574	80	6	of	of	ADP
issue-2574	80	7	audio	audio	ADJ
issue-2574	80	8	branding	branding	NOUN
issue-2574	80	9	refers	refer	VERB
issue-2574	80	10	to	to	ADP
issue-2574	80	11	the	the	DET
issue-2574	80	12	holistic	holistic	ADJ
issue-2574	80	13	use	use	NOUN
issue-2574	80	14	of	of	ADP
issue-2574	80	15	sound	sound	NOUN
issue-2574	80	16	across	across	ADP
issue-2574	80	17	all	all	DET
issue-2574	80	18	brand	brand	NOUN
issue-2574	80	19	touch	touch	NOUN
issue-2574	80	20	points	point	NOUN
issue-2574	80	21	in	in	ADP
issue-2574	80	22	the	the	DET
issue-2574	80	23	customer	customer	NOUN
issue-2574	80	24	journey	journey	NOUN
issue-2574	80	25	to	to	PART
issue-2574	80	26	increase	increase	VERB
issue-2574	80	27	brand	brand	NOUN
issue-2574	80	28	recall	recall	NOUN
issue-2574	80	29	,	,	PUNCT
issue-2574	80	30	recognition	recognition	NOUN
issue-2574	80	31	,	,	PUNCT
issue-2574	80	32	emotional	emotional	ADJ
issue-2574	80	33	response	response	NOUN
issue-2574	80	34	and	and	CCONJ
issue-2574	80	35	connection	connection	NOUN
issue-2574	80	36	with	with	ADP
issue-2574	80	37	the	the	DET
issue-2574	80	38	customer	customer	NOUN
issue-2574	80	39	.	.	PUNCT
issue-2574	81	1	the	the	DET
issue-2574	81	2	concept	concept	NOUN
issue-2574	81	3	is	be	AUX
issue-2574	81	4	based	base	VERB
issue-2574	81	5	on	on	ADP
issue-2574	81	6	creating	create	VERB
issue-2574	81	7	an	an	DET
issue-2574	81	8	audio	audio	ADJ
issue-2574	81	9	identity	identity	NOUN
issue-2574	81	10	in	in	ADP
issue-2574	81	11	addition	addition	NOUN
issue-2574	81	12	to	to	ADP
issue-2574	81	13	the	the	DET
issue-2574	81	14	existing	exist	VERB
issue-2574	81	15	visual	visual	ADJ
issue-2574	81	16	brand	brand	NOUN
issue-2574	81	17	identity	identity	NOUN
issue-2574	81	18	through	through	ADP
issue-2574	81	19	unique	unique	ADJ
issue-2574	81	20	brand	brand	NOUN
issue-2574	81	21	elements	element	NOUN
issue-2574	81	22	such	such	ADJ
issue-2574	81	23	as	as	ADP
issue-2574	81	24	an	an	DET
issue-2574	81	25	audio	audio	ADJ
issue-2574	81	26	logo	logo	NOUN
issue-2574	81	27	,	,	PUNCT
issue-2574	81	28	brand	brand	NOUN
issue-2574	81	29	song	song	NOUN
issue-2574	81	30	and	and	CCONJ
issue-2574	81	31	sound	sound	ADJ
issue-2574	81	32	library	library	NOUN
issue-2574	81	33	,	,	PUNCT
issue-2574	81	34	thereby	thereby	ADV
issue-2574	81	35	increasing	increase	VERB
issue-2574	81	36	brand	brand	NOUN
issue-2574	81	37	equity	equity	NOUN
issue-2574	81	38	.	.	PUNCT
issue-2574	82	1	since	since	SCONJ
issue-2574	82	2	the	the	DET
issue-2574	82	3	conscious	conscious	ADJ
issue-2574	82	4	practice	practice	NOUN
issue-2574	82	5	and	and	CCONJ
issue-2574	82	6	research	research	NOUN
issue-2574	82	7	origins	origin	NOUN
issue-2574	82	8	of	of	ADP
issue-2574	82	9	such	such	DET
issue-2574	82	10	a	a	DET
issue-2574	82	11	discipline	discipline	NOUN
issue-2574	82	12	began	begin	VERB
issue-2574	82	13	in	in	ADP
issue-2574	82	14	early	early	ADJ
issue-2574	82	15	2003	2003	NUM
issue-2574	82	16	,	,	PUNCT
issue-2574	82	17	there	there	PRON
issue-2574	82	18	has	have	AUX
issue-2574	82	19	been	be	AUX
issue-2574	82	20	a	a	DET
issue-2574	82	21	lack	lack	NOUN
issue-2574	82	22	of	of	ADP
issue-2574	82	23	scientific	scientific	ADJ
issue-2574	82	24	basis	basis	NOUN
issue-2574	82	25	in	in	ADP
issue-2574	82	26	many	many	ADJ
issue-2574	82	27	cases	case	NOUN
issue-2574	82	28	,	,	PUNCT
issue-2574	82	29	but	but	CCONJ
issue-2574	82	30	many	many	ADJ
issue-2574	82	31	articles	article	NOUN
issue-2574	82	32	are	be	AUX
issue-2574	82	33	being	be	AUX
issue-2574	82	34	published	publish	VERB
issue-2574	82	35	by	by	ADP
issue-2574	82	36	audio	audio	ADJ
issue-2574	82	37	branding	branding	NOUN
issue-2574	82	38	service	service	NOUN
issue-2574	82	39	providers	provider	NOUN
issue-2574	82	40	,	,	PUNCT
issue-2574	82	41	figure	figure	NOUN
issue-2574	82	42	1	1	NUM
issue-2574	82	43	.	.	PUNCT
issue-2574	83	1	elements	element	NOUN
issue-2574	83	2	of	of	ADP
issue-2574	83	3	audio	audio	ADJ
issue-2574	83	4	brand	brand	NOUN
issue-2574	83	5	source	source	NOUN
issue-2574	83	6	:	:	PUNCT
issue-2574	83	7	(	(	PUNCT
issue-2574	83	8	nufer	nufer	NOUN
issue-2574	83	9	and	and	CCONJ
issue-2574	83	10	gerd	gerd	NOUN
issue-2574	83	11	,	,	PUNCT
issue-2574	83	12	2019	2019	NUM
issue-2574	83	13	;	;	PUNCT
issue-2574	83	14	kilian	kilian	PROPN
issue-2574	83	15	,	,	PUNCT
issue-2574	83	16	2009	2009	NUM
issue-2574	83	17	;	;	PUNCT
issue-2574	83	18	sound	sound	NOUN
issue-2574	83	19	strategy	strategy	NOUN
issue-2574	83	20	,	,	PUNCT
issue-2574	83	21	2022	2022	NUM
issue-2574	83	22	)	)	PUNCT
issue-2574	83	23	  	  	SPACE
issue-2574	83	24	elements	element	NOUN
issue-2574	83	25	of	of	ADP
issue-2574	83	26	an	an	DET
issue-2574	83	27	audio	audio	ADJ
issue-2574	83	28	brand	brand	NOUN
issue-2574	83	29	brand	brand	NOUN
issue-2574	83	30	voice	voice	NOUN
issue-2574	83	31	soundscape	soundscape	NOUN
issue-2574	83	32	jingle	jingle	ADJ
issue-2574	83	33	tracks	track	NOUN
issue-2574	83	34	brand	brand	NOUN
issue-2574	83	35	song	song	NOUN
issue-2574	83	36	sound	sound	NOUN
issue-2574	83	37	library	library	NOUN
issue-2574	83	38	background	background	NOUN
issue-2574	83	39	music	music	NOUN
issue-2574	83	40	audio	audio	NOUN
issue-2574	83	41	logo	logo	NOUN
issue-2574	83	42	baltic	baltic	PROPN
issue-2574	83	43	journal	journal	PROPN
issue-2574	83	44	of	of	ADP
issue-2574	83	45	economic	economic	ADJ
issue-2574	83	46	studies	study	NOUN
issue-2574	83	47	35	35	NUM
issue-2574	83	48	vol	vol	NOUN
issue-2574	83	49	.	.	PUNCT
issue-2574	84	1	10	10	NUM
issue-2574	84	2	no	no	NOUN
issue-2574	84	3	.	.	NOUN
issue-2574	84	4	4	4	NUM
issue-2574	84	5	,	,	PUNCT
issue-2574	84	6	2024	2024	NUM
issue-2574	84	7	indicating	indicate	VERB
issue-2574	84	8	that	that	SCONJ
issue-2574	84	9	the	the	DET
issue-2574	84	10	concept	concept	NOUN
issue-2574	84	11	is	be	AUX
issue-2574	84	12	widely	widely	ADV
issue-2574	84	13	used	use	VERB
issue-2574	84	14	in	in	ADP
issue-2574	84	15	the	the	DET
issue-2574	84	16	current	current	ADJ
issue-2574	84	17	marketplace	marketplace	NOUN
issue-2574	84	18	.	.	PUNCT
issue-2574	85	1	in	in	ADP
issue-2574	85	2	any	any	DET
issue-2574	85	3	research	research	NOUN
issue-2574	85	4	endeavour	endeavour	NOUN
issue-2574	85	5	,	,	PUNCT
issue-2574	85	6	it	it	PRON
issue-2574	85	7	is	be	AUX
issue-2574	85	8	essential	essential	ADJ
issue-2574	85	9	to	to	PART
issue-2574	85	10	review	review	VERB
issue-2574	85	11	similar	similar	ADJ
issue-2574	85	12	results	result	NOUN
issue-2574	85	13	discovered	discover	VERB
issue-2574	85	14	by	by	ADP
issue-2574	85	15	other	other	ADJ
issue-2574	85	16	researchers	researcher	NOUN
issue-2574	85	17	in	in	ADP
issue-2574	85	18	the	the	DET
issue-2574	85	19	field	field	NOUN
issue-2574	85	20	.	.	PUNCT
issue-2574	86	1	this	this	PRON
issue-2574	86	2	is	be	AUX
issue-2574	86	3	because	because	SCONJ
issue-2574	86	4	the	the	DET
issue-2574	86	5	foundation	foundation	NOUN
issue-2574	86	6	of	of	ADP
issue-2574	86	7	knowledge	knowledge	NOUN
issue-2574	86	8	in	in	ADP
issue-2574	86	9	the	the	DET
issue-2574	86	10	subject	subject	NOUN
issue-2574	86	11	area	area	NOUN
issue-2574	86	12	can	can	AUX
issue-2574	86	13	provide	provide	VERB
issue-2574	86	14	insights	insight	NOUN
issue-2574	86	15	and	and	CCONJ
issue-2574	86	16	guidance	guidance	NOUN
issue-2574	86	17	for	for	ADP
issue-2574	86	18	future	future	ADJ
issue-2574	86	19	research	research	NOUN
issue-2574	86	20	,	,	PUNCT
issue-2574	86	21	as	as	SCONJ
issue-2574	86	22	exemplified	exemplify	VERB
issue-2574	86	23	by	by	ADP
issue-2574	86	24	this	this	DET
issue-2574	86	25	paper	paper	NOUN
issue-2574	86	26	.	.	PUNCT
issue-2574	87	1	having	having	AUX
issue-2574	87	2	completed	complete	VERB
issue-2574	87	3	the	the	DET
issue-2574	87	4	literature	literature	NOUN
issue-2574	87	5	review	review	NOUN
issue-2574	87	6	,	,	PUNCT
issue-2574	87	7	it	it	PRON
issue-2574	87	8	is	be	AUX
issue-2574	87	9	apparent	apparent	ADJ
issue-2574	87	10	that	that	SCONJ
issue-2574	87	11	the	the	DET
issue-2574	87	12	problem	problem	NOUN
issue-2574	87	13	analysed	analyse	VERB
issue-2574	87	14	in	in	ADP
issue-2574	87	15	this	this	DET
issue-2574	87	16	paper	paper	NOUN
issue-2574	87	17	is	be	AUX
issue-2574	87	18	quite	quite	ADV
issue-2574	87	19	novel	novel	ADJ
issue-2574	87	20	.	.	PUNCT
issue-2574	88	1	consequently	consequently	ADV
issue-2574	88	2	,	,	PUNCT
issue-2574	88	3	this	this	PRON
issue-2574	88	4	result	result	VERB
issue-2574	88	5	analysis	analysis	NOUN
issue-2574	88	6	focuses	focus	VERB
issue-2574	88	7	on	on	ADP
issue-2574	88	8	research	research	NOUN
issue-2574	88	9	that	that	PRON
issue-2574	88	10	was	be	AUX
issue-2574	88	11	at	at	ADV
issue-2574	88	12	least	least	ADJ
issue-2574	88	13	closely	closely	ADV
issue-2574	88	14	related	relate	VERB
issue-2574	88	15	to	to	ADP
issue-2574	88	16	either	either	CCONJ
issue-2574	88	17	sonic	sonic	ADJ
issue-2574	88	18	branding	branding	NOUN
issue-2574	88	19	or	or	CCONJ
issue-2574	88	20	branding	brand	VERB
issue-2574	88	21	with	with	ADP
issue-2574	88	22	sme	sme	NOUN
issue-2574	88	23	orientation	orientation	NOUN
issue-2574	88	24	concepts	concept	NOUN
issue-2574	88	25	.	.	PUNCT
issue-2574	89	1	for	for	ADP
issue-2574	89	2	example	example	NOUN
issue-2574	89	3	,	,	PUNCT
issue-2574	89	4	graakjaer	graakjaer	PROPN
issue-2574	89	5	n.	n.	PROPN
issue-2574	89	6	and	and	CCONJ
issue-2574	89	7	jantzen	jantzen	PROPN
issue-2574	89	8	c.	c.	PROPN
issue-2574	89	9	(	(	PUNCT
issue-2574	89	10	2009	2009	NUM
issue-2574	89	11	)	)	PUNCT
issue-2574	89	12	work	work	NOUN
issue-2574	89	13	on	on	ADP
issue-2574	89	14	corporate	corporate	ADJ
issue-2574	89	15	sounds	sound	NOUN
issue-2574	89	16	provided	provide	VERB
issue-2574	89	17	critical	critical	ADJ
issue-2574	89	18	insights	insight	NOUN
issue-2574	89	19	into	into	ADP
issue-2574	89	20	sonic	sonic	ADJ
issue-2574	89	21	branding	branding	NOUN
issue-2574	89	22	through	through	ADP
issue-2574	89	23	interviews	interview	NOUN
issue-2574	89	24	with	with	ADP
issue-2574	89	25	sound	sound	ADJ
issue-2574	89	26	agency	agency	NOUN
issue-2574	89	27	representatives	representative	NOUN
issue-2574	89	28	.	.	PUNCT
issue-2574	90	1	these	these	DET
issue-2574	90	2	discussions	discussion	NOUN
issue-2574	90	3	highlighted	highlight	VERB
issue-2574	90	4	both	both	CCONJ
issue-2574	90	5	the	the	DET
issue-2574	90	6	challenges	challenge	NOUN
issue-2574	90	7	and	and	CCONJ
issue-2574	90	8	opportunities	opportunity	NOUN
issue-2574	90	9	associated	associate	VERB
issue-2574	90	10	with	with	ADP
issue-2574	90	11	sonic	sonic	ADJ
issue-2574	90	12	branding	branding	NOUN
issue-2574	90	13	,	,	PUNCT
issue-2574	90	14	as	as	ADV
issue-2574	90	15	well	well	ADV
issue-2574	90	16	as	as	ADP
issue-2574	90	17	the	the	DET
issue-2574	90	18	reluctance	reluctance	NOUN
issue-2574	90	19	of	of	ADP
issue-2574	90	20	large	large	ADJ
issue-2574	90	21	companies	company	NOUN
issue-2574	90	22	to	to	PART
issue-2574	90	23	adopt	adopt	VERB
issue-2574	90	24	it	it	PRON
issue-2574	90	25	.	.	PUNCT
issue-2574	91	1	today	today	NOUN
issue-2574	91	2	,	,	PUNCT
issue-2574	91	3	the	the	DET
issue-2574	91	4	focus	focus	NOUN
issue-2574	91	5	is	be	AUX
issue-2574	91	6	shifting	shift	VERB
issue-2574	91	7	to	to	ADP
issue-2574	91	8	smes	sme	NOUN
issue-2574	91	9	,	,	PUNCT
issue-2574	91	10	a	a	DET
issue-2574	91	11	sign	sign	NOUN
issue-2574	91	12	of	of	ADP
issue-2574	91	13	the	the	DET
issue-2574	91	14	growth	growth	NOUN
issue-2574	91	15	of	of	ADP
issue-2574	91	16	the	the	DET
issue-2574	91	17	field	field	NOUN
issue-2574	91	18	.	.	PUNCT
issue-2574	92	1	in	in	ADP
issue-2574	92	2	a	a	DET
issue-2574	92	3	study	study	NOUN
issue-2574	92	4	of	of	ADP
issue-2574	92	5	successful	successful	ADJ
issue-2574	92	6	branding	branding	NOUN
issue-2574	92	7	in	in	ADP
issue-2574	92	8	smes	sme	NOUN
issue-2574	92	9	,	,	PUNCT
issue-2574	92	10	krake	krake	PROPN
issue-2574	92	11	f.	f.	PROPN
issue-2574	92	12	b.	b.	PROPN
issue-2574	92	13	(	(	PUNCT
issue-2574	92	14	2005	2005	NUM
issue-2574	92	15	)	)	PUNCT
issue-2574	92	16	gathered	gather	VERB
issue-2574	92	17	valuable	valuable	ADJ
issue-2574	92	18	information	information	NOUN
issue-2574	92	19	from	from	ADP
issue-2574	92	20	business	business	NOUN
issue-2574	92	21	owners	owner	NOUN
issue-2574	92	22	through	through	ADP
issue-2574	92	23	interviews	interview	NOUN
issue-2574	92	24	.	.	PUNCT
issue-2574	93	1	these	these	DET
issue-2574	93	2	stakeholders	stakeholder	NOUN
issue-2574	93	3	typically	typically	ADV
issue-2574	93	4	assume	assume	VERB
issue-2574	93	5	a	a	DET
issue-2574	93	6	guiding	guiding	NOUN
issue-2574	93	7	and	and	CCONJ
issue-2574	93	8	decision	decision	NOUN
issue-2574	93	9	-	-	PUNCT
issue-2574	93	10	making	make	VERB
issue-2574	93	11	role	role	NOUN
issue-2574	93	12	with	with	ADP
issue-2574	93	13	respect	respect	NOUN
issue-2574	93	14	to	to	ADP
issue-2574	93	15	brand	brand	NOUN
issue-2574	93	16	management	management	NOUN
issue-2574	93	17	in	in	ADP
issue-2574	93	18	smes	sme	NOUN
issue-2574	93	19	,	,	PUNCT
issue-2574	93	20	offering	offer	VERB
issue-2574	93	21	a	a	DET
issue-2574	93	22	distinctive	distinctive	ADJ
issue-2574	93	23	perspective	perspective	NOUN
issue-2574	93	24	on	on	ADP
issue-2574	93	25	the	the	DET
issue-2574	93	26	application	application	NOUN
issue-2574	93	27	of	of	ADP
issue-2574	93	28	sonic	sonic	ADJ
issue-2574	93	29	branding	branding	NOUN
issue-2574	93	30	within	within	ADP
issue-2574	93	31	these	these	DET
issue-2574	93	32	smaller	small	ADJ
issue-2574	93	33	entities	entity	NOUN
issue-2574	93	34	.	.	PUNCT
issue-2574	94	1	their	their	PRON
issue-2574	94	2	observations	observation	NOUN
issue-2574	94	3	indicate	indicate	VERB
issue-2574	94	4	that	that	SCONJ
issue-2574	94	5	the	the	DET
issue-2574	94	6	adoption	adoption	NOUN
issue-2574	94	7	of	of	ADP
issue-2574	94	8	branding	branding	NOUN
issue-2574	94	9	practices	practice	NOUN
issue-2574	94	10	by	by	ADP
issue-2574	94	11	smes	sme	NOUN
issue-2574	94	12	is	be	AUX
issue-2574	94	13	contingent	contingent	ADJ
issue-2574	94	14	upon	upon	SCONJ
issue-2574	94	15	the	the	DET
issue-2574	94	16	presence	presence	NOUN
issue-2574	94	17	of	of	ADP
issue-2574	94	18	effective	effective	ADJ
issue-2574	94	19	resource	resource	NOUN
issue-2574	94	20	management	management	NOUN
issue-2574	94	21	and	and	CCONJ
issue-2574	94	22	a	a	DET
issue-2574	94	23	willingness	willingness	NOUN
issue-2574	94	24	to	to	PART
issue-2574	94	25	assume	assume	VERB
issue-2574	94	26	risk	risk	NOUN
issue-2574	94	27	.	.	PUNCT
issue-2574	95	1	krake	krake	PROPN
issue-2574	95	2	's	's	PART
issue-2574	95	3	f.	f.	PROPN
issue-2574	95	4	b.	b.	PROPN
issue-2574	95	5	study	study	PROPN
issue-2574	95	6	underscores	underscore	VERB
issue-2574	95	7	the	the	DET
issue-2574	95	8	significance	significance	NOUN
issue-2574	95	9	of	of	ADP
issue-2574	95	10	a	a	DET
issue-2574	95	11	company	company	NOUN
issue-2574	95	12	-	-	PUNCT
issue-2574	95	13	wide	wide	ADJ
issue-2574	95	14	passion	passion	NOUN
issue-2574	95	15	for	for	ADP
issue-2574	95	16	the	the	DET
issue-2574	95	17	brand	brand	NOUN
issue-2574	95	18	,	,	PUNCT
issue-2574	95	19	which	which	PRON
issue-2574	95	20	is	be	AUX
issue-2574	95	21	nurtured	nurture	VERB
issue-2574	95	22	by	by	ADP
issue-2574	95	23	an	an	DET
issue-2574	95	24	active	active	ADJ
issue-2574	95	25	entrepreneurial	entrepreneurial	ADJ
issue-2574	95	26	role	role	NOUN
issue-2574	95	27	.	.	PUNCT
issue-2574	96	1	this	this	DET
issue-2574	96	2	passion	passion	NOUN
issue-2574	96	3	not	not	PART
issue-2574	96	4	only	only	ADV
issue-2574	96	5	fosters	foster	VERB
issue-2574	96	6	a	a	DET
issue-2574	96	7	robust	robust	ADJ
issue-2574	96	8	internal	internal	ADJ
issue-2574	96	9	culture	culture	NOUN
issue-2574	96	10	but	but	CCONJ
issue-2574	96	11	also	also	ADV
issue-2574	96	12	translates	translate	VERB
issue-2574	96	13	into	into	ADP
issue-2574	96	14	a	a	DET
issue-2574	96	15	discernible	discernible	ADJ
issue-2574	96	16	external	external	ADJ
issue-2574	96	17	brand	brand	NOUN
issue-2574	96	18	recognition	recognition	NOUN
issue-2574	96	19	,	,	PUNCT
issue-2574	96	20	without	without	ADP
issue-2574	96	21	any	any	DET
issue-2574	96	22	additional	additional	ADJ
issue-2574	96	23	cost	cost	NOUN
issue-2574	96	24	.	.	PUNCT
issue-2574	97	1	a	a	DET
issue-2574	97	2	recent	recent	ADJ
issue-2574	97	3	study	study	NOUN
issue-2574	97	4	by	by	ADP
issue-2574	97	5	dreßler	dreßler	NOUN
issue-2574	97	6	m.	m.	NOUN
issue-2574	97	7	and	and	CCONJ
issue-2574	97	8	paunovic	paunovic	ADJ
issue-2574	97	9	i.	i.	NOUN
issue-2574	97	10	(	(	PUNCT
issue-2574	97	11	2022	2022	NUM
issue-2574	97	12	)	)	PUNCT
issue-2574	97	13	,	,	PUNCT
issue-2574	97	14	which	which	PRON
issue-2574	97	15	provided	provide	VERB
issue-2574	97	16	an	an	DET
issue-2574	97	17	in	in	ADP
issue-2574	97	18	-	-	PUNCT
issue-2574	97	19	depth	depth	NOUN
issue-2574	97	20	examination	examination	NOUN
issue-2574	97	21	of	of	ADP
issue-2574	97	22	brand	brand	NOUN
issue-2574	97	23	innovation	innovation	NOUN
issue-2574	97	24	in	in	ADP
issue-2574	97	25	smes	sme	NOUN
issue-2574	97	26	in	in	ADP
issue-2574	97	27	the	the	DET
issue-2574	97	28	wine	wine	NOUN
issue-2574	97	29	industry	industry	NOUN
issue-2574	97	30	,	,	PUNCT
issue-2574	97	31	found	find	VERB
issue-2574	97	32	that	that	SCONJ
issue-2574	97	33	smes	sme	NOUN
issue-2574	97	34	are	be	AUX
issue-2574	97	35	pragmatic	pragmatic	ADJ
issue-2574	97	36	,	,	PUNCT
issue-2574	97	37	product	product	NOUN
issue-2574	97	38	-	-	PUNCT
issue-2574	97	39	oriented	orient	VERB
issue-2574	97	40	and	and	CCONJ
issue-2574	97	41	often	often	ADV
issue-2574	97	42	fearful	fearful	ADJ
issue-2574	97	43	of	of	ADP
issue-2574	97	44	change	change	NOUN
issue-2574	97	45	,	,	PUNCT
issue-2574	97	46	but	but	CCONJ
issue-2574	97	47	with	with	SCONJ
issue-2574	97	48	the	the	DET
issue-2574	97	49	right	right	ADJ
issue-2574	97	50	approach	approach	NOUN
issue-2574	97	51	are	be	AUX
issue-2574	97	52	willing	willing	ADJ
issue-2574	97	53	to	to	PART
issue-2574	97	54	do	do	VERB
issue-2574	97	55	so	so	ADV
issue-2574	97	56	because	because	SCONJ
issue-2574	97	57	they	they	PRON
issue-2574	97	58	are	be	AUX
issue-2574	97	59	aware	aware	ADJ
issue-2574	97	60	that	that	SCONJ
issue-2574	97	61	they	they	PRON
issue-2574	97	62	operate	operate	VERB
issue-2574	97	63	in	in	ADP
issue-2574	97	64	an	an	DET
issue-2574	97	65	uncertain	uncertain	ADJ
issue-2574	97	66	environment	environment	NOUN
issue-2574	97	67	.	.	PUNCT
issue-2574	98	1	a	a	DET
issue-2574	98	2	paradoxical	paradoxical	ADJ
issue-2574	98	3	way	way	NOUN
issue-2574	98	4	of	of	ADP
issue-2574	98	5	thinking	thinking	NOUN
issue-2574	98	6	,	,	PUNCT
issue-2574	98	7	to	to	PART
issue-2574	98	8	be	be	AUX
issue-2574	98	9	sure	sure	ADJ
issue-2574	98	10	,	,	PUNCT
issue-2574	98	11	but	but	CCONJ
issue-2574	98	12	a	a	DET
issue-2574	98	13	defining	define	VERB
issue-2574	98	14	moment	moment	NOUN
issue-2574	98	15	in	in	ADP
issue-2574	98	16	how	how	SCONJ
issue-2574	98	17	important	important	ADJ
issue-2574	98	18	it	it	PRON
issue-2574	98	19	is	be	AUX
issue-2574	98	20	for	for	SCONJ
issue-2574	98	21	smes	sme	NOUN
issue-2574	98	22	to	to	PART
issue-2574	98	23	feel	feel	VERB
issue-2574	98	24	secure	secure	ADJ
issue-2574	98	25	when	when	SCONJ
issue-2574	98	26	making	make	VERB
issue-2574	98	27	decisions	decision	NOUN
issue-2574	98	28	such	such	ADJ
issue-2574	98	29	as	as	ADP
issue-2574	98	30	using	use	VERB
issue-2574	98	31	sonic	sonic	ADJ
issue-2574	98	32	branding	branding	NOUN
issue-2574	98	33	.	.	PUNCT
issue-2574	99	1	the	the	DET
issue-2574	99	2	innovation	innovation	NOUN
issue-2574	99	3	seems	seem	VERB
issue-2574	99	4	to	to	PART
issue-2574	99	5	be	be	AUX
issue-2574	99	6	carefully	carefully	ADV
issue-2574	99	7	communicated	communicate	VERB
issue-2574	99	8	for	for	SCONJ
issue-2574	99	9	them	they	PRON
issue-2574	99	10	to	to	PART
issue-2574	99	11	consider	consider	VERB
issue-2574	99	12	.	.	PUNCT
issue-2574	100	1	gustafsson	gustafsson	PROPN
issue-2574	100	2	c.	c.	PROPN
issue-2574	100	3	(	(	PUNCT
issue-2574	100	4	2019	2019	NUM
issue-2574	100	5	)	)	PUNCT
issue-2574	100	6	highlighted	highlight	VERB
issue-2574	100	7	the	the	DET
issue-2574	100	8	value	value	NOUN
issue-2574	100	9	of	of	ADP
issue-2574	100	10	a	a	DET
issue-2574	100	11	qualitative	qualitative	ADJ
issue-2574	100	12	approach	approach	NOUN
issue-2574	100	13	to	to	ADP
issue-2574	100	14	research	research	NOUN
issue-2574	100	15	in	in	ADP
issue-2574	100	16	sonic	sonic	ADJ
issue-2574	100	17	branding	branding	NOUN
issue-2574	100	18	.	.	PUNCT
issue-2574	101	1	the	the	DET
issue-2574	101	2	researcher	researcher	NOUN
issue-2574	101	3	argued	argue	VERB
issue-2574	101	4	that	that	SCONJ
issue-2574	101	5	sonic	sonic	ADJ
issue-2574	101	6	branding	branding	NOUN
issue-2574	101	7	is	be	AUX
issue-2574	101	8	closely	closely	ADV
issue-2574	101	9	related	relate	VERB
issue-2574	101	10	to	to	ADP
issue-2574	101	11	the	the	DET
issue-2574	101	12	fields	field	NOUN
issue-2574	101	13	of	of	ADP
issue-2574	101	14	cultural	cultural	ADJ
issue-2574	101	15	branding	branding	NOUN
issue-2574	101	16	and	and	CCONJ
issue-2574	101	17	consumer	consumer	NOUN
issue-2574	101	18	culture	culture	NOUN
issue-2574	101	19	theory	theory	NOUN
issue-2574	101	20	,	,	PUNCT
issue-2574	101	21	and	and	CCONJ
issue-2574	101	22	suggested	suggest	VERB
issue-2574	101	23	that	that	SCONJ
issue-2574	101	24	sme	sme	PROPN
issue-2574	101	25	brand	brand	NOUN
issue-2574	101	26	owners	owner	NOUN
issue-2574	101	27	are	be	AUX
issue-2574	101	28	an	an	DET
issue-2574	101	29	important	important	ADJ
issue-2574	101	30	focus	focus	NOUN
issue-2574	101	31	for	for	ADP
issue-2574	101	32	research	research	NOUN
issue-2574	101	33	in	in	ADP
issue-2574	101	34	this	this	DET
issue-2574	101	35	area	area	NOUN
issue-2574	101	36	.	.	PUNCT
issue-2574	102	1	the	the	DET
issue-2574	102	2	researcher	researcher	NOUN
issue-2574	102	3	did	do	VERB
issue-2574	102	4	the	the	DET
issue-2574	102	5	most	most	ADJ
issue-2574	102	6	to	to	PART
issue-2574	102	7	unify	unify	VERB
issue-2574	102	8	the	the	DET
issue-2574	102	9	audio	audio	ADJ
issue-2574	102	10	branding	brand	VERB
issue-2574	102	11	literature	literature	NOUN
issue-2574	102	12	under	under	ADP
issue-2574	102	13	the	the	DET
issue-2574	102	14	term	term	NOUN
issue-2574	102	15	sonic	sonic	ADJ
issue-2574	102	16	branding	branding	NOUN
issue-2574	102	17	,	,	PUNCT
issue-2574	102	18	and	and	CCONJ
issue-2574	102	19	continues	continue	VERB
issue-2574	102	20	to	to	PART
issue-2574	102	21	do	do	VERB
issue-2574	102	22	so	so	ADV
issue-2574	102	23	,	,	PUNCT
issue-2574	102	24	critiquing	critique	VERB
issue-2574	102	25	the	the	DET
issue-2574	102	26	current	current	ADJ
issue-2574	102	27	dispersed	disperse	VERB
issue-2574	102	28	nature	nature	NOUN
issue-2574	102	29	of	of	ADP
issue-2574	102	30	the	the	DET
issue-2574	102	31	field	field	NOUN
issue-2574	102	32	and	and	CCONJ
issue-2574	102	33	suggesting	suggest	VERB
issue-2574	102	34	that	that	SCONJ
issue-2574	102	35	further	further	ADJ
issue-2574	102	36	research	research	NOUN
issue-2574	102	37	is	be	AUX
issue-2574	102	38	needed	need	VERB
issue-2574	102	39	in	in	ADP
issue-2574	102	40	the	the	DET
issue-2574	102	41	direction	direction	NOUN
issue-2574	102	42	of	of	ADP
issue-2574	102	43	smes	sme	NOUN
issue-2574	102	44	,	,	PUNCT
issue-2574	102	45	as	as	ADV
issue-2574	102	46	well	well	ADV
issue-2574	102	47	as	as	ADP
issue-2574	102	48	in	in	ADP
issue-2574	102	49	the	the	DET
issue-2574	102	50	analysis	analysis	NOUN
issue-2574	102	51	of	of	ADP
issue-2574	102	52	audio	audio	ADJ
issue-2574	102	53	branding	branding	NOUN
issue-2574	102	54	as	as	ADP
issue-2574	102	55	a	a	DET
issue-2574	102	56	platform	platform	NOUN
issue-2574	102	57	for	for	ADP
issue-2574	102	58	consumers	consumer	NOUN
issue-2574	102	59	to	to	PART
issue-2574	102	60	co	co	VERB
issue-2574	102	61	-	-	VERB
issue-2574	102	62	create	create	VERB
issue-2574	102	63	meaning	mean	VERB
issue-2574	102	64	themselves	themselves	PRON
issue-2574	102	65	,	,	PUNCT
issue-2574	102	66	much	much	ADV
issue-2574	102	67	like	like	ADP
issue-2574	102	68	tiktok	tiktok	NOUN
issue-2574	102	69	or	or	CCONJ
issue-2574	102	70	spotify	spotify	VERB
issue-2574	102	71	or	or	CCONJ
issue-2574	102	72	a	a	DET
issue-2574	102	73	cd	cd	NOUN
issue-2574	102	74	player	player	NOUN
issue-2574	102	75	in	in	ADP
issue-2574	102	76	a	a	DET
issue-2574	102	77	car	car	NOUN
issue-2574	102	78	.	.	PUNCT
issue-2574	103	1	alison	alison	PROPN
issue-2574	103	2	c.	c.	PROPN
issue-2574	103	3	wong	wong	PROPN
issue-2574	103	4	's	's	PART
issue-2574	103	5	(	(	PUNCT
issue-2574	103	6	2018	2018	NUM
issue-2574	103	7	)	)	PUNCT
issue-2574	103	8	semi	semi	ADJ
issue-2574	103	9	-	-	ADJ
issue-2574	103	10	structured	structured	ADJ
issue-2574	103	11	interviews	interview	NOUN
issue-2574	103	12	with	with	ADP
issue-2574	103	13	european	european	ADJ
issue-2574	103	14	sound	sound	NOUN
issue-2574	103	15	agencies	agency	NOUN
issue-2574	103	16	provided	provide	VERB
issue-2574	103	17	a	a	DET
issue-2574	103	18	comprehensive	comprehensive	ADJ
issue-2574	103	19	insight	insight	NOUN
issue-2574	103	20	into	into	ADP
issue-2574	103	21	the	the	DET
issue-2574	103	22	current	current	ADJ
issue-2574	103	23	state	state	NOUN
issue-2574	103	24	of	of	ADP
issue-2574	103	25	the	the	DET
issue-2574	103	26	industry	industry	NOUN
issue-2574	103	27	.	.	PUNCT
issue-2574	104	1	from	from	ADP
issue-2574	104	2	these	these	DET
issue-2574	104	3	interviews	interview	NOUN
issue-2574	104	4	,	,	PUNCT
issue-2574	104	5	several	several	ADJ
issue-2574	104	6	themes	theme	NOUN
issue-2574	104	7	emerged	emerge	VERB
issue-2574	104	8	,	,	PUNCT
issue-2574	104	9	including	include	VERB
issue-2574	104	10	the	the	DET
issue-2574	104	11	necessity	necessity	NOUN
issue-2574	104	12	for	for	SCONJ
issue-2574	104	13	the	the	DET
issue-2574	104	14	broader	broad	ADJ
issue-2574	104	15	branding	branding	NOUN
issue-2574	104	16	industry	industry	NOUN
issue-2574	104	17	to	to	PART
issue-2574	104	18	acknowledge	acknowledge	VERB
issue-2574	104	19	and	and	CCONJ
issue-2574	104	20	validate	validate	VERB
issue-2574	104	21	sonic	sonic	ADJ
issue-2574	104	22	branding	branding	NOUN
issue-2574	104	23	as	as	ADP
issue-2574	104	24	a	a	DET
issue-2574	104	25	distinct	distinct	ADJ
issue-2574	104	26	and	and	CCONJ
issue-2574	104	27	specialized	specialized	ADJ
issue-2574	104	28	discipline	discipline	NOUN
issue-2574	104	29	.	.	PUNCT
issue-2574	105	1	the	the	DET
issue-2574	105	2	objective	objective	NOUN
issue-2574	105	3	of	of	ADP
issue-2574	105	4	the	the	DET
issue-2574	105	5	research	research	NOUN
issue-2574	105	6	was	be	AUX
issue-2574	105	7	to	to	PART
issue-2574	105	8	gain	gain	VERB
issue-2574	105	9	insight	insight	NOUN
issue-2574	105	10	into	into	ADP
issue-2574	105	11	the	the	DET
issue-2574	105	12	beliefs	belief	NOUN
issue-2574	105	13	of	of	ADP
issue-2574	105	14	audio	audio	ADJ
issue-2574	105	15	branding	branding	NOUN
issue-2574	105	16	practitioners	practitioner	NOUN
issue-2574	105	17	regarding	regard	VERB
issue-2574	105	18	the	the	DET
issue-2574	105	19	potential	potential	ADJ
issue-2574	105	20	influence	influence	NOUN
issue-2574	105	21	of	of	ADP
issue-2574	105	22	sound	sound	NOUN
issue-2574	105	23	branding	branding	NOUN
issue-2574	105	24	on	on	ADP
issue-2574	105	25	consumer	consumer	NOUN
issue-2574	105	26	perceptions	perception	NOUN
issue-2574	105	27	and	and	CCONJ
issue-2574	105	28	behaviours	behaviour	NOUN
issue-2574	105	29	.	.	PUNCT
issue-2574	106	1	alison	alison	PROPN
issue-2574	106	2	c.	c.	PROPN
issue-2574	106	3	wong	wong	PROPN
issue-2574	106	4	's	's	PART
issue-2574	106	5	11	11	NUM
issue-2574	106	6	expert	expert	NOUN
issue-2574	106	7	interviews	interview	NOUN
issue-2574	106	8	with	with	ADP
issue-2574	106	9	audio	audio	ADJ
issue-2574	106	10	branding	branding	NOUN
issue-2574	106	11	practitioners	practitioner	NOUN
issue-2574	106	12	revealed	reveal	VERB
issue-2574	106	13	a	a	DET
issue-2574	106	14	central	central	ADJ
issue-2574	106	15	theme	theme	NOUN
issue-2574	106	16	:	:	PUNCT
issue-2574	106	17	the	the	DET
issue-2574	106	18	necessity	necessity	NOUN
issue-2574	106	19	to	to	PART
issue-2574	106	20	demonstrate	demonstrate	VERB
issue-2574	106	21	the	the	DET
issue-2574	106	22	value	value	NOUN
issue-2574	106	23	of	of	ADP
issue-2574	106	24	sound	sound	NOUN
issue-2574	106	25	branding	branding	NOUN
issue-2574	106	26	in	in	ADP
issue-2574	106	27	order	order	NOUN
issue-2574	106	28	to	to	PART
issue-2574	106	29	establish	establish	VERB
issue-2574	106	30	it	it	PRON
issue-2574	106	31	as	as	ADP
issue-2574	106	32	a	a	DET
issue-2574	106	33	recognised	recognise	VERB
issue-2574	106	34	and	and	CCONJ
issue-2574	106	35	respected	respected	ADJ
issue-2574	106	36	discipline	discipline	NOUN
issue-2574	106	37	within	within	ADP
issue-2574	106	38	the	the	DET
issue-2574	106	39	general	general	ADJ
issue-2574	106	40	field	field	NOUN
issue-2574	106	41	of	of	ADP
issue-2574	106	42	branding	branding	NOUN
issue-2574	106	43	.	.	PUNCT
issue-2574	107	1	another	another	DET
issue-2574	107	2	central	central	ADJ
issue-2574	107	3	theme	theme	NOUN
issue-2574	107	4	was	be	AUX
issue-2574	107	5	the	the	DET
issue-2574	107	6	finding	finding	NOUN
issue-2574	107	7	that	that	DET
issue-2574	107	8	sound	sound	NOUN
issue-2574	107	9	can	can	AUX
issue-2574	107	10	indeed	indeed	ADV
issue-2574	107	11	increase	increase	VERB
issue-2574	107	12	willingness	willingness	NOUN
issue-2574	107	13	to	to	PART
issue-2574	107	14	pay	pay	VERB
issue-2574	107	15	or	or	CCONJ
issue-2574	107	16	shift	shift	VERB
issue-2574	107	17	attention	attention	NOUN
issue-2574	107	18	,	,	PUNCT
issue-2574	107	19	and	and	CCONJ
issue-2574	107	20	create	create	VERB
issue-2574	107	21	a	a	DET
issue-2574	107	22	solid	solid	ADJ
issue-2574	107	23	emotional	emotional	ADJ
issue-2574	107	24	connection	connection	NOUN
issue-2574	107	25	between	between	ADP
issue-2574	107	26	consumer	consumer	NOUN
issue-2574	107	27	and	and	CCONJ
issue-2574	107	28	brand	brand	NOUN
issue-2574	107	29	.	.	PUNCT
issue-2574	108	1	in	in	ADP
issue-2574	108	2	examining	examine	VERB
issue-2574	108	3	analogous	analogous	ADJ
issue-2574	108	4	studies	study	NOUN
issue-2574	108	5	on	on	ADP
issue-2574	108	6	smes	sme	NOUN
issue-2574	108	7	,	,	PUNCT
issue-2574	108	8	ojasalo	ojasalo	PROPN
issue-2574	108	9	j.	j.	PROPN
issue-2574	108	10	et	et	PROPN
issue-2574	108	11	al	al	PROPN
issue-2574	108	12	.	.	PROPN
issue-2574	109	1	(	(	PUNCT
issue-2574	109	2	2008	2008	NUM
issue-2574	109	3	)	)	PUNCT
issue-2574	109	4	and	and	CCONJ
issue-2574	109	5	cardinali	cardinali	PROPN
issue-2574	109	6	s.	s.	PROPN
issue-2574	109	7	et	et	PROPN
issue-2574	109	8	al	al	PROPN
issue-2574	109	9	.	.	PROPN
issue-2574	110	1	(	(	PUNCT
issue-2574	110	2	2019	2019	NUM
issue-2574	110	3	)	)	PUNCT
issue-2574	110	4	employed	employ	VERB
issue-2574	110	5	an	an	DET
issue-2574	110	6	exploratory	exploratory	ADJ
issue-2574	110	7	case	case	NOUN
issue-2574	110	8	study	study	NOUN
issue-2574	110	9	methodology	methodology	NOUN
issue-2574	110	10	,	,	PUNCT
issue-2574	110	11	incorporating	incorporate	VERB
issue-2574	110	12	content	content	NOUN
issue-2574	110	13	analysis	analysis	NOUN
issue-2574	110	14	and	and	CCONJ
issue-2574	110	15	in	in	ADP
issue-2574	110	16	-	-	PUNCT
issue-2574	110	17	depth	depth	NOUN
issue-2574	110	18	interviews	interview	NOUN
issue-2574	110	19	,	,	PUNCT
issue-2574	110	20	to	to	PART
issue-2574	110	21	investigate	investigate	VERB
issue-2574	110	22	the	the	DET
issue-2574	110	23	potential	potential	NOUN
issue-2574	110	24	and	and	CCONJ
issue-2574	110	25	challenges	challenge	NOUN
issue-2574	110	26	facing	face	VERB
issue-2574	110	27	smes	sme	NOUN
issue-2574	110	28	in	in	ADP
issue-2574	110	29	the	the	DET
issue-2574	110	30	domain	domain	NOUN
issue-2574	110	31	of	of	ADP
issue-2574	110	32	branding	branding	NOUN
issue-2574	110	33	.	.	PUNCT
issue-2574	111	1	whilst	whilst	SCONJ
issue-2574	111	2	the	the	DET
issue-2574	111	3	problem	problem	NOUN
issue-2574	111	4	and	and	CCONJ
issue-2574	111	5	objective	objective	NOUN
issue-2574	111	6	is	be	AUX
issue-2574	111	7	different	different	ADJ
issue-2574	111	8	to	to	ADP
issue-2574	111	9	the	the	DET
issue-2574	111	10	research	research	NOUN
issue-2574	111	11	of	of	ADP
issue-2574	111	12	this	this	DET
issue-2574	111	13	paper	paper	NOUN
issue-2574	111	14	,	,	PUNCT
issue-2574	111	15	these	these	PRON
issue-2574	111	16	were	be	AUX
issue-2574	111	17	the	the	DET
issue-2574	111	18	closest	close	ADJ
issue-2574	111	19	and	and	CCONJ
issue-2574	111	20	most	most	ADV
issue-2574	111	21	related	relate	VERB
issue-2574	111	22	findings	finding	NOUN
issue-2574	111	23	to	to	ADP
issue-2574	111	24	the	the	DET
issue-2574	111	25	findings	finding	NOUN
issue-2574	111	26	of	of	ADP
issue-2574	111	27	this	this	DET
issue-2574	111	28	research	research	NOUN
issue-2574	111	29	,	,	PUNCT
issue-2574	111	30	where	where	SCONJ
issue-2574	111	31	it	it	PRON
issue-2574	111	32	could	could	AUX
issue-2574	111	33	be	be	AUX
issue-2574	111	34	concluded	conclude	VERB
issue-2574	111	35	that	that	SCONJ
issue-2574	111	36	there	there	PRON
issue-2574	111	37	are	be	VERB
issue-2574	111	38	similarities	similarity	NOUN
issue-2574	111	39	in	in	ADP
issue-2574	111	40	the	the	DET
issue-2574	111	41	reluctance	reluctance	NOUN
issue-2574	111	42	of	of	ADP
issue-2574	111	43	smes	sme	NOUN
issue-2574	111	44	to	to	PART
issue-2574	111	45	embrace	embrace	VERB
issue-2574	111	46	branding	branding	NOUN
issue-2574	111	47	and	and	CCONJ
issue-2574	111	48	audio	audio	NOUN
issue-2574	111	49	branding	branding	NOUN
issue-2574	111	50	.	.	PUNCT
issue-2574	112	1	much	much	ADV
issue-2574	112	2	like	like	ADP
issue-2574	112	3	branding	brand	VERB
issue-2574	112	4	a	a	DET
issue-2574	112	5	few	few	ADJ
issue-2574	112	6	decades	decade	NOUN
issue-2574	112	7	ago	ago	ADV
issue-2574	112	8	,	,	PUNCT
issue-2574	112	9	audio	audio	ADJ
issue-2574	112	10	branding	branding	NOUN
issue-2574	112	11	seems	seem	VERB
issue-2574	112	12	to	to	PART
issue-2574	112	13	be	be	AUX
issue-2574	112	14	going	go	VERB
issue-2574	112	15	through	through	ADP
issue-2574	112	16	a	a	DET
issue-2574	112	17	similar	similar	ADJ
issue-2574	112	18	phase	phase	NOUN
issue-2574	112	19	where	where	SCONJ
issue-2574	112	20	smes	sme	NOUN
issue-2574	112	21	either	either	CCONJ
issue-2574	112	22	do	do	AUX
issue-2574	112	23	not	not	PART
issue-2574	112	24	see	see	VERB
issue-2574	112	25	the	the	DET
issue-2574	112	26	value	value	NOUN
issue-2574	112	27	of	of	ADP
issue-2574	112	28	adopting	adopt	VERB
issue-2574	112	29	such	such	DET
issue-2574	112	30	a	a	DET
issue-2574	112	31	discipline	discipline	NOUN
issue-2574	112	32	,	,	PUNCT
issue-2574	112	33	have	have	VERB
issue-2574	112	34	budget	budget	NOUN
issue-2574	112	35	and	and	CCONJ
issue-2574	112	36	resource	resource	NOUN
issue-2574	112	37	constraints	constraint	NOUN
issue-2574	112	38	,	,	PUNCT
issue-2574	112	39	lack	lack	VERB
issue-2574	112	40	education	education	NOUN
issue-2574	112	41	or	or	CCONJ
issue-2574	112	42	brand	brand	NOUN
issue-2574	112	43	focus	focus	NOUN
issue-2574	112	44	.	.	PUNCT
issue-2574	113	1	cardinali	cardinali	PROPN
issue-2574	113	2	s.	s.	PROPN
issue-2574	113	3	,	,	PUNCT
issue-2574	113	4	travaglini	travaglini	ADJ
issue-2574	113	5	m.	m.	NOUN
issue-2574	113	6	,	,	PUNCT
issue-2574	113	7	and	and	CCONJ
issue-2574	113	8	giovannetti	giovannetti	NOUN
issue-2574	113	9	m.	m.	NOUN
issue-2574	113	10	(	(	PUNCT
issue-2574	113	11	2019	2019	NUM
issue-2574	113	12	)	)	PUNCT
issue-2574	113	13	conducted	conduct	VERB
issue-2574	113	14	an	an	DET
issue-2574	113	15	exploratory	exploratory	ADJ
issue-2574	113	16	case	case	NOUN
issue-2574	113	17	study	study	NOUN
issue-2574	113	18	on	on	ADP
issue-2574	113	19	increasing	increase	VERB
issue-2574	113	20	brand	brand	NOUN
issue-2574	113	21	orientation	orientation	NOUN
issue-2574	113	22	in	in	ADP
issue-2574	113	23	smes	sme	NOUN
issue-2574	113	24	through	through	ADP
issue-2574	113	25	licensing	licensing	NOUN
issue-2574	113	26	.	.	PUNCT
issue-2574	114	1	their	their	PRON
issue-2574	114	2	approach	approach	NOUN
issue-2574	114	3	combined	combine	VERB
issue-2574	114	4	in	in	ADP
issue-2574	114	5	-	-	PUNCT
issue-2574	114	6	depth	depth	NOUN
issue-2574	114	7	interviews	interview	NOUN
issue-2574	114	8	and	and	CCONJ
issue-2574	114	9	content	content	NOUN
issue-2574	114	10	analysis	analysis	NOUN
issue-2574	114	11	,	,	PUNCT
issue-2574	114	12	providing	provide	VERB
issue-2574	114	13	another	another	DET
issue-2574	114	14	relevant	relevant	ADJ
issue-2574	114	15	perspective	perspective	NOUN
issue-2574	114	16	to	to	PART
issue-2574	114	17	consider	consider	VERB
issue-2574	114	18	when	when	SCONJ
issue-2574	114	19	investigating	investigate	VERB
issue-2574	114	20	the	the	DET
issue-2574	114	21	potential	potential	ADJ
issue-2574	114	22	use	use	NOUN
issue-2574	114	23	of	of	ADP
issue-2574	114	24	sonic	sonic	ADJ
issue-2574	114	25	branding	branding	NOUN
issue-2574	114	26	in	in	ADP
issue-2574	114	27	smes	sme	NOUN
issue-2574	114	28	.	.	PUNCT
issue-2574	115	1	as	as	SCONJ
issue-2574	115	2	revealed	reveal	VERB
issue-2574	115	3	in	in	ADP
issue-2574	115	4	a	a	DET
issue-2574	115	5	study	study	NOUN
issue-2574	115	6	by	by	ADP
issue-2574	115	7	horan	horan	PROPN
issue-2574	115	8	g.	g.	PROPN
issue-2574	115	9	,	,	PUNCT
issue-2574	115	10	o’dwyer	o’dwyer	PROPN
issue-2574	115	11	m.	m.	NOUN
issue-2574	115	12	and	and	CCONJ
issue-2574	115	13	tiernan	tiernan	PROPN
issue-2574	115	14	s.	s.	PROPN
issue-2574	115	15	(	(	PUNCT
issue-2574	115	16	2011	2011	NUM
issue-2574	115	17	)	)	PUNCT
issue-2574	115	18	,	,	PUNCT
issue-2574	115	19	the	the	DET
issue-2574	115	20	case	case	NOUN
issue-2574	115	21	smes	sme	NOUN
issue-2574	115	22	reflected	reflect	VERB
issue-2574	115	23	the	the	DET
issue-2574	115	24	influence	influence	NOUN
issue-2574	115	25	of	of	ADP
issue-2574	115	26	budget	budget	NOUN
issue-2574	115	27	constraints	constraint	NOUN
issue-2574	115	28	,	,	PUNCT
issue-2574	115	29	procrastination	procrastination	NOUN
issue-2574	115	30	,	,	PUNCT
issue-2574	115	31	desire	desire	NOUN
issue-2574	115	32	for	for	ADP
issue-2574	115	33	success	success	NOUN
issue-2574	115	34	and	and	CCONJ
issue-2574	115	35	owner	owner	NOUN
issue-2574	115	36	/	/	SYM
issue-2574	115	37	manager	manager	NOUN
issue-2574	115	38	influence	influence	NOUN
issue-2574	115	39	on	on	ADP
issue-2574	115	40	change	change	NOUN
issue-2574	115	41	on	on	ADP
issue-2574	115	42	their	their	PRON
issue-2574	115	43	branding	branding	NOUN
issue-2574	115	44	activities	activity	NOUN
issue-2574	115	45	.	.	PUNCT
issue-2574	116	1	such	such	ADJ
issue-2574	116	2	findings	finding	NOUN
issue-2574	116	3	highlight	highlight	VERB
issue-2574	116	4	the	the	DET
issue-2574	116	5	complexity	complexity	NOUN
issue-2574	116	6	of	of	ADP
issue-2574	116	7	branding	brand	VERB
issue-2574	116	8	in	in	ADP
issue-2574	116	9	service	service	NOUN
issue-2574	116	10	smes	sme	NOUN
issue-2574	116	11	and	and	CCONJ
issue-2574	116	12	the	the	DET
issue-2574	116	13	intricate	intricate	ADJ
issue-2574	116	14	factors	factor	NOUN
issue-2574	116	15	that	that	PRON
issue-2574	116	16	influence	influence	VERB
issue-2574	116	17	it	it	PRON
issue-2574	116	18	.	.	PUNCT
issue-2574	117	1	for	for	ADP
issue-2574	117	2	the	the	DET
issue-2574	117	3	effective	effective	ADJ
issue-2574	117	4	implementation	implementation	NOUN
issue-2574	117	5	of	of	ADP
issue-2574	117	6	sonic	sonic	ADJ
issue-2574	117	7	branding	branding	NOUN
issue-2574	117	8	in	in	ADP
issue-2574	117	9	smes	sme	NOUN
issue-2574	117	10	,	,	PUNCT
issue-2574	117	11	recognising	recognise	VERB
issue-2574	117	12	these	these	DET
issue-2574	117	13	variables	variable	NOUN
issue-2574	117	14	can	can	AUX
issue-2574	117	15	provide	provide	VERB
issue-2574	117	16	key	key	ADJ
issue-2574	117	17	insights	insight	NOUN
issue-2574	117	18	and	and	CCONJ
issue-2574	117	19	guide	guide	VERB
issue-2574	117	20	strategic	strategic	ADJ
issue-2574	117	21	branding	branding	NOUN
issue-2574	117	22	decisions	decision	NOUN
issue-2574	117	23	.	.	PUNCT
issue-2574	118	1	nevertheless	nevertheless	ADV
issue-2574	118	2	,	,	PUNCT
issue-2574	118	3	research	research	NOUN
issue-2574	118	4	indicates	indicate	VERB
issue-2574	118	5	that	that	SCONJ
issue-2574	118	6	smes	sme	NOUN
issue-2574	118	7	acknowledge	acknowledge	VERB
issue-2574	118	8	the	the	DET
issue-2574	118	9	significance	significance	NOUN
issue-2574	118	10	of	of	ADP
issue-2574	118	11	brand	brand	NOUN
issue-2574	118	12	-	-	PUNCT
issue-2574	118	13	building	building	NOUN
issue-2574	118	14	and	and	CCONJ
issue-2574	118	15	engage	engage	VERB
issue-2574	118	16	in	in	ADP
issue-2574	118	17	experimentation	experimentation	NOUN
issue-2574	118	18	with	with	ADP
issue-2574	118	19	marketing	marketing	NOUN
issue-2574	118	20	techniques	technique	NOUN
issue-2574	118	21	,	,	PUNCT
issue-2574	118	22	baltic	baltic	ADJ
issue-2574	118	23	journal	journal	NOUN
issue-2574	118	24	of	of	ADP
issue-2574	118	25	economic	economic	ADJ
issue-2574	118	26	studies	study	NOUN
issue-2574	118	27	36	36	NUM
issue-2574	118	28	vol	vol	NOUN
issue-2574	118	29	.	.	PUNCT
issue-2574	119	1	10	10	NUM
issue-2574	119	2	no	no	NOUN
issue-2574	119	3	.	.	NOUN
issue-2574	119	4	4	4	NUM
issue-2574	119	5	,	,	PUNCT
issue-2574	119	6	2024	2024	NUM
issue-2574	119	7	frequently	frequently	ADV
issue-2574	119	8	developing	develop	VERB
issue-2574	119	9	more	more	ADV
issue-2574	119	10	pragmatic	pragmatic	ADJ
issue-2574	119	11	and	and	CCONJ
issue-2574	119	12	tailored	tailor	VERB
issue-2574	119	13	branding	branding	NOUN
issue-2574	119	14	practices	practice	NOUN
issue-2574	119	15	than	than	ADP
issue-2574	119	16	large	large	ADJ
issue-2574	119	17	corporations	corporation	NOUN
issue-2574	119	18	.	.	PUNCT
issue-2574	120	1	recent	recent	ADJ
issue-2574	120	2	studies	study	NOUN
issue-2574	120	3	have	have	AUX
issue-2574	120	4	underscored	underscore	VERB
issue-2574	120	5	the	the	DET
issue-2574	120	6	increasing	increase	VERB
issue-2574	120	7	necessity	necessity	NOUN
issue-2574	120	8	of	of	ADP
issue-2574	120	9	branding	branding	NOUN
issue-2574	120	10	-	-	PUNCT
issue-2574	120	11	oriented	orient	VERB
issue-2574	120	12	advertising	advertising	NOUN
issue-2574	120	13	,	,	PUNCT
issue-2574	120	14	even	even	ADV
issue-2574	120	15	for	for	ADP
issue-2574	120	16	short	short	ADJ
issue-2574	120	17	-	-	PUNCT
issue-2574	120	18	term	term	NOUN
issue-2574	120	19	gain	gain	NOUN
issue-2574	120	20	-	-	PUNCT
issue-2574	120	21	focused	focus	VERB
issue-2574	120	22	smes	sme	NOUN
issue-2574	120	23	,	,	PUNCT
issue-2574	120	24	with	with	ADP
issue-2574	120	25	digital	digital	ADJ
issue-2574	120	26	audio	audio	NOUN
issue-2574	120	27	advertisements	advertisement	NOUN
issue-2574	120	28	representing	represent	VERB
issue-2574	120	29	the	the	DET
issue-2574	120	30	fastest	fast	ADV
issue-2574	120	31	-	-	PUNCT
issue-2574	120	32	growing	grow	VERB
issue-2574	120	33	medium	medium	NOUN
issue-2574	120	34	.	.	PUNCT
issue-2574	121	1	the	the	DET
issue-2574	121	2	ascendance	ascendance	NOUN
issue-2574	121	3	of	of	ADP
issue-2574	121	4	audio	audio	ADJ
issue-2574	121	5	-	-	ADJ
issue-2574	121	6	centric	centric	ADJ
issue-2574	121	7	platforms	platform	NOUN
issue-2574	121	8	such	such	ADJ
issue-2574	121	9	as	as	ADP
issue-2574	121	10	tiktok	tiktok	ADJ
issue-2574	121	11	reinforces	reinforce	VERB
issue-2574	121	12	the	the	DET
issue-2574	121	13	growing	grow	VERB
issue-2574	121	14	significance	significance	NOUN
issue-2574	121	15	of	of	ADP
issue-2574	121	16	audio	audio	NOUN
issue-2574	121	17	branding	branding	NOUN
issue-2574	121	18	for	for	ADP
issue-2574	121	19	small	small	ADJ
issue-2574	121	20	and	and	CCONJ
issue-2574	121	21	medium	medium	ADJ
issue-2574	121	22	-	-	PUNCT
issue-2574	121	23	sized	sized	ADJ
issue-2574	121	24	enterprises	enterprise	NOUN
issue-2574	121	25	(	(	PUNCT
issue-2574	121	26	smes	sme	NOUN
issue-2574	121	27	)	)	PUNCT
issue-2574	121	28	to	to	PART
issue-2574	121	29	connect	connect	VERB
issue-2574	121	30	with	with	ADP
issue-2574	121	31	audiences	audience	NOUN
issue-2574	121	32	,	,	PUNCT
issue-2574	121	33	particularly	particularly	ADV
issue-2574	121	34	generation	generation	NOUN
issue-2574	121	35	z.	z.	PROPN
issue-2574	122	1	the	the	DET
issue-2574	122	2	primary	primary	ADJ
issue-2574	122	3	findings	finding	NOUN
issue-2574	122	4	pertain	pertain	VERB
issue-2574	122	5	to	to	ADP
issue-2574	122	6	the	the	DET
issue-2574	122	7	pragmatic	pragmatic	ADJ
issue-2574	122	8	and	and	CCONJ
issue-2574	122	9	product	product	NOUN
issue-2574	122	10	-	-	PUNCT
issue-2574	122	11	oriented	orient	VERB
issue-2574	122	12	nature	nature	NOUN
issue-2574	122	13	of	of	ADP
issue-2574	122	14	smes	sme	NOUN
issue-2574	122	15	,	,	PUNCT
issue-2574	122	16	as	as	ADV
issue-2574	122	17	well	well	ADV
issue-2574	122	18	as	as	ADP
issue-2574	122	19	their	their	PRON
issue-2574	122	20	reticence	reticence	NOUN
issue-2574	122	21	to	to	PART
issue-2574	122	22	embrace	embrace	VERB
issue-2574	122	23	novel	novel	ADJ
issue-2574	122	24	approaches	approach	NOUN
issue-2574	122	25	,	,	PUNCT
issue-2574	122	26	such	such	ADJ
issue-2574	122	27	as	as	ADP
issue-2574	122	28	sonic	sonic	ADJ
issue-2574	122	29	branding	branding	NOUN
issue-2574	122	30	.	.	PUNCT
issue-2574	123	1	insights	insight	NOUN
issue-2574	123	2	highlight	highlight	VERB
issue-2574	123	3	the	the	DET
issue-2574	123	4	vital	vital	ADJ
issue-2574	123	5	role	role	NOUN
issue-2574	123	6	of	of	ADP
issue-2574	123	7	entrepreneurial	entrepreneurial	ADJ
issue-2574	123	8	passion	passion	NOUN
issue-2574	123	9	in	in	ADP
issue-2574	123	10	brand	brand	NOUN
issue-2574	123	11	recognition	recognition	NOUN
issue-2574	123	12	and	and	CCONJ
issue-2574	123	13	the	the	DET
issue-2574	123	14	need	need	NOUN
issue-2574	123	15	for	for	ADP
issue-2574	123	16	sonic	sonic	ADJ
issue-2574	123	17	branding	branding	NOUN
issue-2574	123	18	to	to	PART
issue-2574	123	19	prove	prove	VERB
issue-2574	123	20	its	its	PRON
issue-2574	123	21	worth	worth	NOUN
issue-2574	123	22	within	within	ADP
issue-2574	123	23	the	the	DET
issue-2574	123	24	wider	wide	ADJ
issue-2574	123	25	industry	industry	NOUN
issue-2574	123	26	.	.	PUNCT
issue-2574	124	1	the	the	DET
issue-2574	124	2	complexity	complexity	NOUN
issue-2574	124	3	of	of	ADP
issue-2574	124	4	sme	sme	NOUN
issue-2574	124	5	branding	branding	NOUN
issue-2574	124	6	is	be	AUX
issue-2574	124	7	underlined	underline	VERB
issue-2574	124	8	by	by	ADP
issue-2574	124	9	factors	factor	NOUN
issue-2574	124	10	such	such	ADJ
issue-2574	124	11	as	as	ADP
issue-2574	124	12	budget	budget	NOUN
issue-2574	124	13	constraints	constraint	NOUN
issue-2574	124	14	and	and	CCONJ
issue-2574	124	15	the	the	DET
issue-2574	124	16	role	role	NOUN
issue-2574	124	17	of	of	ADP
issue-2574	124	18	the	the	DET
issue-2574	124	19	owner	owner	NOUN
issue-2574	124	20	.	.	PUNCT
issue-2574	125	1	understanding	understand	VERB
issue-2574	125	2	these	these	DET
issue-2574	125	3	elements	element	NOUN
issue-2574	125	4	is	be	AUX
issue-2574	125	5	key	key	ADJ
issue-2574	125	6	to	to	ADP
issue-2574	125	7	successful	successful	ADJ
issue-2574	125	8	sonic	sonic	ADJ
issue-2574	125	9	branding	branding	NOUN
issue-2574	125	10	strategies	strategy	NOUN
issue-2574	125	11	.	.	PUNCT
issue-2574	126	1	this	this	DET
issue-2574	126	2	work	work	NOUN
issue-2574	126	3	highlights	highlight	VERB
issue-2574	126	4	the	the	DET
issue-2574	126	5	untapped	untapped	ADJ
issue-2574	126	6	potential	potential	NOUN
issue-2574	126	7	and	and	CCONJ
issue-2574	126	8	need	need	VERB
issue-2574	126	9	for	for	ADP
issue-2574	126	10	further	further	ADJ
issue-2574	126	11	research	research	NOUN
issue-2574	126	12	into	into	ADP
issue-2574	126	13	sonic	sonic	ADJ
issue-2574	126	14	branding	branding	NOUN
issue-2574	126	15	within	within	ADP
issue-2574	126	16	smes	sme	NOUN
issue-2574	126	17	.	.	PUNCT
issue-2574	127	1	3	3	X
issue-2574	127	2	.	.	X
issue-2574	127	3	research	research	NOUN
issue-2574	127	4	methodology	methodology	NOUN
issue-2574	127	5	the	the	DET
issue-2574	127	6	research	research	NOUN
issue-2574	127	7	topic	topic	NOUN
issue-2574	127	8	focuses	focus	VERB
issue-2574	127	9	on	on	ADP
issue-2574	127	10	the	the	DET
issue-2574	127	11	use	use	NOUN
issue-2574	127	12	of	of	ADP
issue-2574	127	13	audio	audio	ADJ
issue-2574	127	14	branding	branding	NOUN
issue-2574	127	15	in	in	ADP
issue-2574	127	16	smes	sme	NOUN
issue-2574	127	17	and	and	CCONJ
issue-2574	127	18	addresses	address	NOUN
issue-2574	127	19	the	the	DET
issue-2574	127	20	question	question	NOUN
issue-2574	127	21	what	what	PRON
issue-2574	127	22	are	be	AUX
issue-2574	127	23	the	the	DET
issue-2574	127	24	possibilities	possibility	NOUN
issue-2574	127	25	of	of	ADP
issue-2574	127	26	audio	audio	NOUN
issue-2574	127	27	branding	branding	NOUN
issue-2574	127	28	for	for	ADP
issue-2574	127	29	smes	sme	NOUN
issue-2574	127	30	and	and	CCONJ
issue-2574	127	31	how	how	SCONJ
issue-2574	127	32	should	should	AUX
issue-2574	127	33	they	they	PRON
issue-2574	127	34	implement	implement	VERB
issue-2574	127	35	it	it	PRON
issue-2574	127	36	?	?	PUNCT
issue-2574	128	1	the	the	DET
issue-2574	128	2	aim	aim	NOUN
issue-2574	128	3	is	be	AUX
issue-2574	128	4	to	to	PART
issue-2574	128	5	identify	identify	VERB
issue-2574	128	6	,	,	PUNCT
issue-2574	128	7	evaluate	evaluate	VERB
issue-2574	128	8	and	and	CCONJ
issue-2574	128	9	highlight	highlight	VERB
issue-2574	128	10	these	these	DET
issue-2574	128	11	opportunities	opportunity	NOUN
issue-2574	128	12	in	in	ADP
issue-2574	128	13	order	order	NOUN
issue-2574	128	14	to	to	PART
issue-2574	128	15	create	create	VERB
issue-2574	128	16	a	a	DET
issue-2574	128	17	guidance	guidance	NOUN
issue-2574	128	18	model	model	NOUN
issue-2574	128	19	for	for	ADP
issue-2574	128	20	smes	sme	NOUN
issue-2574	128	21	.	.	PUNCT
issue-2574	129	1	research	research	NOUN
issue-2574	129	2	objectives	objective	NOUN
issue-2574	129	3	:	:	PUNCT
issue-2574	129	4	–	–	PUNCT
issue-2574	129	5	to	to	PART
issue-2574	129	6	conduct	conduct	VERB
issue-2574	129	7	high	high	ADJ
issue-2574	129	8	-	-	PUNCT
issue-2574	129	9	quality	quality	NOUN
issue-2574	129	10	expert	expert	NOUN
issue-2574	129	11	interviews	interview	NOUN
issue-2574	129	12	with	with	ADP
issue-2574	129	13	audio	audio	ADJ
issue-2574	129	14	branding	branding	NOUN
issue-2574	129	15	professionals	professional	NOUN
issue-2574	129	16	.	.	PUNCT
issue-2574	130	1	–	–	PUNCT
issue-2574	130	2	to	to	PART
issue-2574	130	3	undertake	undertake	VERB
issue-2574	130	4	a	a	DET
issue-2574	130	5	case	case	NOUN
issue-2574	130	6	study	study	NOUN
issue-2574	130	7	of	of	ADP
issue-2574	130	8	cost	cost	NOUN
issue-2574	130	9	-	-	PUNCT
issue-2574	130	10	effective	effective	ADJ
issue-2574	130	11	audio	audio	ADJ
issue-2574	130	12	branding	branding	NOUN
issue-2574	130	13	solutions	solution	NOUN
issue-2574	130	14	for	for	ADP
issue-2574	130	15	smes	sme	NOUN
issue-2574	130	16	.	.	PUNCT
issue-2574	131	1	–	–	PUNCT
issue-2574	131	2	to	to	PART
issue-2574	131	3	perform	perform	VERB
issue-2574	131	4	qualitative	qualitative	ADJ
issue-2574	131	5	in	in	ADP
issue-2574	131	6	-	-	PUNCT
issue-2574	131	7	depth	depth	NOUN
issue-2574	131	8	interviews	interview	NOUN
issue-2574	131	9	with	with	ADP
issue-2574	131	10	sme	sme	NOUN
issue-2574	131	11	representatives	representative	NOUN
issue-2574	131	12	.	.	PUNCT
issue-2574	132	1	–	–	PUNCT
issue-2574	132	2	to	to	PART
issue-2574	132	3	compare	compare	VERB
issue-2574	132	4	the	the	DET
issue-2574	132	5	results	result	NOUN
issue-2574	132	6	with	with	ADP
issue-2574	132	7	similar	similar	ADJ
issue-2574	132	8	studies	study	NOUN
issue-2574	132	9	and	and	CCONJ
issue-2574	132	10	lead	lead	VERB
issue-2574	132	11	a	a	DET
issue-2574	132	12	discussion	discussion	NOUN
issue-2574	132	13	.	.	PUNCT
issue-2574	133	1	scientific	scientific	ADJ
issue-2574	133	2	approach	approach	NOUN
issue-2574	133	3	:	:	PUNCT
issue-2574	133	4	an	an	DET
issue-2574	133	5	exploratory	exploratory	ADJ
issue-2574	133	6	scientific	scientific	ADJ
issue-2574	133	7	approach	approach	NOUN
issue-2574	133	8	is	be	AUX
issue-2574	133	9	chosen	choose	VERB
issue-2574	133	10	due	due	ADP
issue-2574	133	11	to	to	ADP
issue-2574	133	12	the	the	DET
issue-2574	133	13	unexplored	unexplored	ADJ
issue-2574	133	14	nature	nature	NOUN
issue-2574	133	15	of	of	ADP
issue-2574	133	16	the	the	DET
issue-2574	133	17	research	research	NOUN
issue-2574	133	18	direction	direction	NOUN
issue-2574	133	19	.	.	PUNCT
issue-2574	134	1	the	the	DET
issue-2574	134	2	study	study	NOUN
issue-2574	134	3	uses	use	VERB
issue-2574	134	4	interpretive	interpretive	ADJ
issue-2574	134	5	/	/	SYM
issue-2574	134	6	constructivist	constructivist	ADJ
issue-2574	134	7	qualitative	qualitative	ADJ
issue-2574	134	8	research	research	NOUN
issue-2574	134	9	methodology	methodology	NOUN
issue-2574	134	10	,	,	PUNCT
issue-2574	134	11	which	which	PRON
issue-2574	134	12	understands	understand	VERB
issue-2574	134	13	reality	reality	NOUN
issue-2574	134	14	as	as	SCONJ
issue-2574	134	15	socially	socially	ADV
issue-2574	134	16	constructed	construct	VERB
issue-2574	134	17	and	and	CCONJ
issue-2574	134	18	focuses	focus	VERB
issue-2574	134	19	on	on	ADP
issue-2574	134	20	understanding	understand	VERB
issue-2574	134	21	experiences	experience	NOUN
issue-2574	134	22	and	and	CCONJ
issue-2574	134	23	discovering	discover	VERB
issue-2574	134	24	factors	factor	NOUN
issue-2574	134	25	using	use	VERB
issue-2574	134	26	qualitative	qualitative	ADJ
issue-2574	134	27	methods	method	NOUN
issue-2574	134	28	such	such	ADJ
issue-2574	134	29	as	as	ADP
issue-2574	134	30	interviews	interview	NOUN
issue-2574	134	31	and	and	CCONJ
issue-2574	134	32	case	case	NOUN
issue-2574	134	33	studies	study	NOUN
issue-2574	134	34	.	.	PUNCT
issue-2574	135	1	based	base	VERB
issue-2574	135	2	on	on	ADP
issue-2574	135	3	such	such	DET
issue-2574	135	4	a	a	DET
issue-2574	135	5	scientific	scientific	ADJ
issue-2574	135	6	approach	approach	NOUN
issue-2574	135	7	,	,	PUNCT
issue-2574	135	8	the	the	DET
issue-2574	135	9	step	step	NOUN
issue-2574	135	10	-	-	PUNCT
issue-2574	135	11	by	by	ADP
issue-2574	135	12	-	-	PUNCT
issue-2574	135	13	step	step	NOUN
issue-2574	135	14	logic	logic	NOUN
issue-2574	135	15	of	of	ADP
issue-2574	135	16	the	the	DET
issue-2574	135	17	research	research	NOUN
issue-2574	135	18	is	be	AUX
issue-2574	135	19	presented	present	VERB
issue-2574	135	20	next	next	ADV
issue-2574	135	21	.	.	PUNCT
issue-2574	136	1	in	in	ADP
issue-2574	136	2	order	order	NOUN
issue-2574	136	3	to	to	PART
issue-2574	136	4	formulate	formulate	VERB
issue-2574	136	5	the	the	DET
issue-2574	136	6	model	model	NOUN
issue-2574	136	7	for	for	ADP
issue-2574	136	8	the	the	DET
issue-2574	136	9	use	use	NOUN
issue-2574	136	10	of	of	ADP
issue-2574	136	11	audio	audio	NOUN
issue-2574	136	12	branding	branding	NOUN
issue-2574	136	13	for	for	ADP
issue-2574	136	14	smes	sme	NOUN
issue-2574	136	15	,	,	PUNCT
issue-2574	136	16	a	a	DET
issue-2574	136	17	sufficient	sufficient	ADJ
issue-2574	136	18	answer	answer	NOUN
issue-2574	136	19	to	to	ADP
issue-2574	136	20	the	the	DET
issue-2574	136	21	problem	problem	NOUN
issue-2574	136	22	question	question	NOUN
issue-2574	136	23	is	be	AUX
issue-2574	136	24	required	require	VERB
issue-2574	136	25	,	,	PUNCT
issue-2574	136	26	henceforth	henceforth	ADV
issue-2574	136	27	both	both	DET
issue-2574	136	28	steps	step	VERB
issue-2574	136	29	one	one	NUM
issue-2574	136	30	and	and	CCONJ
issue-2574	136	31	two	two	NUM
issue-2574	136	32	are	be	AUX
issue-2574	136	33	used	use	VERB
issue-2574	136	34	to	to	PART
issue-2574	136	35	develop	develop	VERB
issue-2574	136	36	a	a	DET
issue-2574	136	37	comprehensive	comprehensive	ADJ
issue-2574	136	38	understanding	understanding	NOUN
issue-2574	136	39	of	of	ADP
issue-2574	136	40	how	how	SCONJ
issue-2574	136	41	smes	sme	NOUN
issue-2574	136	42	should	should	AUX
issue-2574	136	43	use	use	VERB
issue-2574	136	44	audio	audio	ADJ
issue-2574	136	45	branding	branding	NOUN
issue-2574	136	46	and	and	CCONJ
issue-2574	136	47	what	what	PRON
issue-2574	136	48	the	the	DET
issue-2574	136	49	possibilities	possibility	NOUN
issue-2574	136	50	of	of	ADP
issue-2574	136	51	use	use	NOUN
issue-2574	136	52	are	be	AUX
issue-2574	136	53	in	in	ADP
issue-2574	136	54	general	general	ADJ
issue-2574	136	55	.	.	PUNCT
issue-2574	137	1	methods	method	NOUN
issue-2574	137	2	:	:	PUNCT
issue-2574	137	3	–	–	PUNCT
issue-2574	137	4	expert	expert	NOUN
issue-2574	137	5	interviews	interview	NOUN
issue-2574	137	6	.	.	PUNCT
issue-2574	138	1	eight	eight	NUM
issue-2574	138	2	expert	expert	NOUN
issue-2574	138	3	interviews	interview	NOUN
issue-2574	138	4	were	be	AUX
issue-2574	138	5	conducted	conduct	VERB
issue-2574	138	6	with	with	ADP
issue-2574	138	7	audio	audio	ADJ
issue-2574	138	8	branding	brand	VERB
issue-2574	138	9	professionals	professional	NOUN
issue-2574	138	10	from	from	ADP
issue-2574	138	11	europe	europe	PROPN
issue-2574	138	12	.	.	PUNCT
issue-2574	139	1	the	the	DET
issue-2574	139	2	questions	question	NOUN
issue-2574	139	3	were	be	AUX
issue-2574	139	4	based	base	VERB
issue-2574	139	5	on	on	ADP
issue-2574	139	6	the	the	DET
issue-2574	139	7	existing	exist	VERB
issue-2574	139	8	literature	literature	NOUN
issue-2574	139	9	and	and	CCONJ
issue-2574	139	10	the	the	DET
issue-2574	139	11	research	research	NOUN
issue-2574	139	12	objective	objective	NOUN
issue-2574	139	13	,	,	PUNCT
issue-2574	139	14	and	and	CCONJ
issue-2574	139	15	explored	explore	VERB
issue-2574	139	16	topics	topic	NOUN
issue-2574	139	17	such	such	ADJ
issue-2574	139	18	as	as	ADP
issue-2574	139	19	defining	define	VERB
issue-2574	139	20	audio	audio	ADJ
issue-2574	139	21	branding	branding	NOUN
issue-2574	139	22	,	,	PUNCT
issue-2574	139	23	bridging	bridge	VERB
issue-2574	139	24	the	the	DET
issue-2574	139	25	gap	gap	NOUN
issue-2574	139	26	between	between	ADP
issue-2574	139	27	smes	sme	NOUN
issue-2574	139	28	and	and	CCONJ
issue-2574	139	29	the	the	DET
issue-2574	139	30	audio	audio	ADJ
issue-2574	139	31	branding	branding	NOUN
issue-2574	139	32	industry	industry	NOUN
issue-2574	139	33	,	,	PUNCT
issue-2574	139	34	and	and	CCONJ
issue-2574	139	35	exploring	explore	VERB
issue-2574	139	36	audio	audio	ADJ
issue-2574	139	37	branding	branding	NOUN
issue-2574	139	38	opportunities	opportunity	NOUN
issue-2574	139	39	for	for	ADP
issue-2574	139	40	smes	sme	NOUN
issue-2574	139	41	.	.	PUNCT
issue-2574	140	1	an	an	DET
issue-2574	140	2	expert	expert	ADJ
issue-2574	140	3	interview	interview	NOUN
issue-2574	140	4	method	method	NOUN
issue-2574	140	5	was	be	AUX
issue-2574	140	6	used	use	VERB
issue-2574	140	7	,	,	PUNCT
issue-2574	140	8	drawing	draw	VERB
issue-2574	140	9	inspiration	inspiration	NOUN
issue-2574	140	10	from	from	ADP
issue-2574	140	11	previous	previous	ADJ
issue-2574	140	12	research	research	NOUN
issue-2574	140	13	(	(	PUNCT
issue-2574	140	14	priyono	priyono	PROPN
issue-2574	140	15	,	,	PUNCT
issue-2574	140	16	moin	moin	PROPN
issue-2574	140	17	,	,	PUNCT
issue-2574	140	18	and	and	CCONJ
issue-2574	140	19	putri	putri	ADJ
issue-2574	140	20	,	,	PUNCT
issue-2574	140	21	2020	2020	NUM
issue-2574	140	22	,	,	PUNCT
issue-2574	140	23	wong	wong	PROPN
issue-2574	140	24	,	,	PUNCT
issue-2574	140	25	2018	2018	NUM
issue-2574	140	26	)	)	PUNCT
issue-2574	140	27	.	.	PUNCT
issue-2574	141	1	the	the	DET
issue-2574	141	2	sample	sample	NOUN
issue-2574	141	3	size	size	NOUN
issue-2574	141	4	was	be	AUX
issue-2574	141	5	selected	select	VERB
issue-2574	141	6	using	use	VERB
issue-2574	141	7	a	a	DET
issue-2574	141	8	purposive	purposive	ADJ
issue-2574	141	9	criterion	criterion	NOUN
issue-2574	141	10	approach	approach	NOUN
issue-2574	141	11	(	(	PUNCT
issue-2574	141	12	selecting	select	VERB
issue-2574	141	13	a	a	DET
issue-2574	141	14	meaningful	meaningful	ADJ
issue-2574	141	15	sample	sample	NOUN
issue-2574	141	16	that	that	PRON
issue-2574	141	17	fits	fit	VERB
issue-2574	141	18	the	the	DET
issue-2574	141	19	parameters	parameter	NOUN
issue-2574	141	20	of	of	ADP
issue-2574	141	21	the	the	DET
issue-2574	141	22	project	project	NOUN
issue-2574	141	23	's	's	PART
issue-2574	141	24	research	research	NOUN
issue-2574	141	25	questions	question	NOUN
issue-2574	141	26	and	and	CCONJ
issue-2574	141	27	objectives	objective	NOUN
issue-2574	141	28	)	)	PUNCT
issue-2574	141	29	.	.	PUNCT
issue-2574	142	1	respondents	respondent	NOUN
issue-2574	142	2	were	be	AUX
issue-2574	142	3	randomly	randomly	ADV
issue-2574	142	4	assigned	assign	VERB
issue-2574	142	5	letters	letter	NOUN
issue-2574	142	6	to	to	PART
issue-2574	142	7	maintain	maintain	VERB
issue-2574	142	8	anonymity	anonymity	NOUN
issue-2574	142	9	.	.	PUNCT
issue-2574	143	1	based	base	VERB
issue-2574	143	2	on	on	ADP
issue-2574	143	3	the	the	DET
issue-2574	143	4	literature	literature	NOUN
issue-2574	143	5	on	on	ADP
issue-2574	143	6	expert	expert	NOUN
issue-2574	143	7	interviews	interview	NOUN
issue-2574	143	8	,	,	PUNCT
issue-2574	143	9	a	a	DET
issue-2574	143	10	sample	sample	NOUN
issue-2574	143	11	of	of	ADP
issue-2574	143	12	5	5	NUM
issue-2574	143	13	-	-	SYM
issue-2574	143	14	10	10	NUM
issue-2574	143	15	experts	expert	NOUN
issue-2574	143	16	is	be	AUX
issue-2574	143	17	sufficient	sufficient	ADJ
issue-2574	143	18	for	for	ADP
issue-2574	143	19	saturation	saturation	NOUN
issue-2574	143	20	(	(	PUNCT
issue-2574	143	21	döringer	döringer	NOUN
issue-2574	143	22	,	,	PUNCT
issue-2574	143	23	2020	2020	NUM
issue-2574	143	24	;	;	PUNCT
issue-2574	143	25	bogner	bogner	PROPN
issue-2574	143	26	&	&	CCONJ
issue-2574	143	27	menz	menz	PROPN
issue-2574	143	28	,	,	PUNCT
issue-2574	143	29	2009	2009	NUM
issue-2574	143	30	;	;	PUNCT
issue-2574	143	31	chernatony	chernatony	NOUN
issue-2574	143	32	and	and	CCONJ
issue-2574	143	33	riley	riley	PROPN
issue-2574	143	34	,	,	PUNCT
issue-2574	143	35	1998	1998	NUM
issue-2574	143	36	)	)	PUNCT
issue-2574	143	37	.	.	PUNCT
issue-2574	144	1	eight	eight	NUM
issue-2574	144	2	semi	semi	ADJ
issue-2574	144	3	-	-	ADJ
issue-2574	144	4	structured	structured	ADJ
issue-2574	144	5	zoom	zoom	NOUN
issue-2574	144	6	interviews	interview	NOUN
issue-2574	144	7	were	be	AUX
issue-2574	144	8	conducted	conduct	VERB
issue-2574	144	9	and	and	CCONJ
issue-2574	144	10	recorded	record	VERB
issue-2574	144	11	between	between	ADP
issue-2574	144	12	march	march	PROPN
issue-2574	144	13	and	and	CCONJ
issue-2574	144	14	april	april	PROPN
issue-2574	144	15	2023	2023	NUM
issue-2574	144	16	,	,	PUNCT
issue-2574	144	17	each	each	DET
issue-2574	144	18	lasting	last	VERB
issue-2574	144	19	40	40	NUM
issue-2574	144	20	-	-	SYM
issue-2574	144	21	60	60	NUM
issue-2574	144	22	minutes	minute	NOUN
issue-2574	144	23	.	.	PUNCT
issue-2574	145	1	interview	interview	NOUN
issue-2574	145	2	questions	question	NOUN
issue-2574	145	3	,	,	PUNCT
issue-2574	145	4	inspired	inspire	VERB
issue-2574	145	5	by	by	ADP
issue-2574	145	6	similar	similar	ADJ
issue-2574	145	7	studies	study	NOUN
issue-2574	145	8	(	(	PUNCT
issue-2574	145	9	wong	wong	PROPN
issue-2574	145	10	,	,	PUNCT
issue-2574	145	11	2018	2018	NUM
issue-2574	145	12	;	;	PUNCT
issue-2574	145	13	graakjaer	graakjaer	PROPN
issue-2574	145	14	&	&	CCONJ
issue-2574	145	15	jantzen	jantzen	PROPN
issue-2574	145	16	,	,	PUNCT
issue-2574	145	17	2009	2009	NUM
issue-2574	145	18	;	;	PUNCT
issue-2574	145	19	priyono	priyono	NOUN
issue-2574	145	20	et	et	PROPN
issue-2574	145	21	al	al	PROPN
issue-2574	145	22	.	.	PROPN
issue-2574	145	23	,	,	PUNCT
issue-2574	145	24	2020	2020	NUM
issue-2574	145	25	)	)	PUNCT
issue-2574	145	26	,	,	PUNCT
issue-2574	145	27	were	be	AUX
issue-2574	145	28	formulated	formulate	VERB
issue-2574	145	29	based	base	VERB
issue-2574	145	30	on	on	ADP
issue-2574	145	31	the	the	DET
issue-2574	145	32	research	research	NOUN
issue-2574	145	33	objective	objective	NOUN
issue-2574	145	34	.	.	PUNCT
issue-2574	146	1	three	three	NUM
issue-2574	146	2	themes	theme	NOUN
issue-2574	146	3	emerged	emerge	VERB
issue-2574	146	4	from	from	ADP
issue-2574	146	5	the	the	DET
issue-2574	146	6	questionnaire	questionnaire	NOUN
issue-2574	146	7	:	:	PUNCT
issue-2574	146	8	defining	define	VERB
issue-2574	146	9	audio	audio	ADJ
issue-2574	146	10	branding	branding	NOUN
issue-2574	146	11	,	,	PUNCT
issue-2574	146	12	audio	audio	ADJ
issue-2574	146	13	elements	element	NOUN
issue-2574	146	14	and	and	CCONJ
issue-2574	146	15	the	the	DET
issue-2574	146	16	audio	audio	ADJ
issue-2574	146	17	branding	branding	NOUN
issue-2574	146	18	/	/	SYM
issue-2574	146	19	advertising	advertising	NOUN
issue-2574	146	20	industry	industry	NOUN
issue-2574	146	21	;	;	PUNCT
issue-2574	146	22	bridging	bridge	VERB
issue-2574	146	23	the	the	DET
issue-2574	146	24	gap	gap	NOUN
issue-2574	146	25	between	between	ADP
issue-2574	146	26	smes	sme	NOUN
issue-2574	146	27	and	and	CCONJ
issue-2574	146	28	the	the	DET
issue-2574	146	29	audio	audio	ADJ
issue-2574	146	30	branding	branding	NOUN
issue-2574	146	31	discipline	discipline	NOUN
issue-2574	146	32	;	;	PUNCT
issue-2574	146	33	and	and	CCONJ
issue-2574	146	34	audio	audio	ADJ
issue-2574	146	35	branding	branding	NOUN
issue-2574	146	36	opportunities	opportunity	NOUN
issue-2574	146	37	for	for	ADP
issue-2574	146	38	smes	sme	NOUN
issue-2574	146	39	.	.	PUNCT
issue-2574	147	1	–	–	PUNCT
issue-2574	147	2	case	case	NOUN
issue-2574	147	3	study	study	NOUN
issue-2574	147	4	.	.	PUNCT
issue-2574	148	1	a	a	DET
issue-2574	148	2	qualitative	qualitative	ADJ
issue-2574	148	3	instrumental	instrumental	ADJ
issue-2574	148	4	case	case	NOUN
issue-2574	148	5	study	study	NOUN
issue-2574	148	6	approach	approach	NOUN
issue-2574	148	7	was	be	AUX
issue-2574	148	8	employed	employ	VERB
issue-2574	148	9	to	to	PART
issue-2574	148	10	explore	explore	VERB
issue-2574	148	11	the	the	DET
issue-2574	148	12	possibilities	possibility	NOUN
issue-2574	148	13	of	of	ADP
issue-2574	148	14	audio	audio	NOUN
issue-2574	148	15	branding	branding	NOUN
issue-2574	148	16	in	in	ADP
issue-2574	148	17	smes	sme	NOUN
issue-2574	148	18	.	.	PUNCT
issue-2574	149	1	data	datum	NOUN
issue-2574	149	2	from	from	ADP
issue-2574	149	3	expert	expert	NOUN
issue-2574	149	4	interviews	interview	NOUN
issue-2574	149	5	,	,	PUNCT
issue-2574	149	6	documents	document	NOUN
issue-2574	149	7	,	,	PUNCT
issue-2574	149	8	reports	report	NOUN
issue-2574	149	9	,	,	PUNCT
issue-2574	149	10	and	and	CCONJ
issue-2574	149	11	online	online	ADJ
issue-2574	149	12	material	material	NOUN
issue-2574	149	13	were	be	AUX
issue-2574	149	14	analysed	analyse	VERB
issue-2574	149	15	to	to	PART
issue-2574	149	16	identify	identify	VERB
issue-2574	149	17	audio	audio	ADJ
issue-2574	149	18	branding	branding	NOUN
issue-2574	149	19	tools	tool	NOUN
issue-2574	149	20	that	that	PRON
issue-2574	149	21	could	could	AUX
issue-2574	149	22	be	be	AUX
issue-2574	149	23	used	use	VERB
issue-2574	149	24	cost	cost	NOUN
issue-2574	149	25	-	-	PUNCT
issue-2574	149	26	efficiently	efficiently	ADV
issue-2574	149	27	in	in	ADP
issue-2574	149	28	smes	sme	NOUN
issue-2574	149	29	.	.	PUNCT
issue-2574	150	1	the	the	DET
issue-2574	150	2	qualitative	qualitative	ADJ
issue-2574	150	3	case	case	NOUN
issue-2574	150	4	study	study	NOUN
issue-2574	150	5	method	method	NOUN
issue-2574	150	6	enables	enable	VERB
issue-2574	150	7	a	a	DET
issue-2574	150	8	complex	complex	ADJ
issue-2574	150	9	phenomenon	phenomenon	NOUN
issue-2574	150	10	to	to	PART
issue-2574	150	11	be	be	AUX
issue-2574	150	12	explored	explore	VERB
issue-2574	150	13	through	through	ADP
issue-2574	150	14	the	the	DET
issue-2574	150	15	identification	identification	NOUN
issue-2574	150	16	of	of	ADP
issue-2574	150	17	different	different	ADJ
issue-2574	150	18	factors	factor	NOUN
issue-2574	150	19	interacting	interact	VERB
issue-2574	150	20	with	with	ADP
issue-2574	150	21	each	each	DET
issue-2574	150	22	other	other	ADJ
issue-2574	150	23	(	(	PUNCT
issue-2574	150	24	merriam	merriam	PROPN
issue-2574	150	25	and	and	CCONJ
issue-2574	150	26	tisdell	tisdell	VERB
issue-2574	150	27	,	,	PUNCT
issue-2574	150	28	2016	2016	NUM
issue-2574	150	29	)	)	PUNCT
issue-2574	150	30	.	.	PUNCT
issue-2574	151	1	this	this	DET
issue-2574	151	2	method	method	NOUN
issue-2574	151	3	was	be	AUX
issue-2574	151	4	therefore	therefore	ADV
issue-2574	151	5	deemed	deem	VERB
issue-2574	151	6	appropriate	appropriate	ADJ
issue-2574	151	7	for	for	ADP
issue-2574	151	8	the	the	DET
issue-2574	151	9	purposes	purpose	NOUN
issue-2574	151	10	of	of	ADP
issue-2574	151	11	this	this	DET
issue-2574	151	12	paper	paper	NOUN
issue-2574	151	13	.	.	PUNCT
issue-2574	152	1	an	an	DET
issue-2574	152	2	instrumental	instrumental	ADJ
issue-2574	152	3	case	case	NOUN
issue-2574	152	4	study	study	NOUN
issue-2574	152	5	approach	approach	NOUN
issue-2574	152	6	was	be	AUX
issue-2574	152	7	chosen	choose	VERB
issue-2574	152	8	because	because	SCONJ
issue-2574	152	9	it	it	PRON
issue-2574	152	10	is	be	AUX
issue-2574	152	11	used	use	VERB
issue-2574	152	12	to	to	PART
issue-2574	152	13	achieve	achieve	VERB
issue-2574	152	14	something	something	PRON
issue-2574	152	15	other	other	ADJ
issue-2574	152	16	than	than	ADP
issue-2574	152	17	understanding	understand	VERB
issue-2574	152	18	a	a	DET
issue-2574	152	19	particular	particular	ADJ
issue-2574	152	20	situation	situation	NOUN
issue-2574	152	21	.	.	PUNCT
issue-2574	153	1	it	it	PRON
issue-2574	153	2	provides	provide	VERB
issue-2574	153	3	insight	insight	NOUN
issue-2574	153	4	into	into	ADP
issue-2574	153	5	an	an	DET
issue-2574	153	6	issue	issue	NOUN
issue-2574	153	7	or	or	CCONJ
issue-2574	153	8	helps	help	VERB
issue-2574	153	9	to	to	PART
issue-2574	153	10	refine	refine	VERB
issue-2574	153	11	a	a	DET
issue-2574	153	12	theory	theory	NOUN
issue-2574	153	13	(	(	PUNCT
issue-2574	153	14	baxter	baxter	PROPN
issue-2574	153	15	and	and	CCONJ
issue-2574	153	16	jack	jack	PROPN
issue-2574	153	17	,	,	PUNCT
issue-2574	153	18	2010	2010	NUM
issue-2574	153	19	)	)	PUNCT
issue-2574	153	20	.	.	PUNCT
issue-2574	154	1	the	the	DET
issue-2574	154	2	tools	tool	NOUN
issue-2574	154	3	that	that	PRON
issue-2574	154	4	were	be	AUX
issue-2574	154	5	analysed	analyse	VERB
issue-2574	154	6	by	by	ADP
issue-2574	154	7	showing	show	VERB
issue-2574	154	8	their	their	PRON
issue-2574	154	9	purpose	purpose	NOUN
issue-2574	154	10	and	and	CCONJ
issue-2574	154	11	possibilities	possibility	NOUN
issue-2574	154	12	for	for	ADP
issue-2574	154	13	audio	audio	ADJ
issue-2574	154	14	branding	branding	NOUN
issue-2574	154	15	in	in	ADP
issue-2574	154	16	the	the	DET
issue-2574	154	17	case	case	NOUN
issue-2574	154	18	of	of	ADP
issue-2574	154	19	smes	sme	NOUN
issue-2574	154	20	were	be	AUX
issue-2574	154	21	"	"	PUNCT
issue-2574	154	22	brand	brand	NOUN
issue-2574	154	23	music	music	NOUN
issue-2574	154	24	navigator	navigator	NOUN
issue-2574	154	25	,	,	PUNCT
issue-2574	154	26	kepfererer	kepfererer	PROPN
issue-2574	154	27	's	's	PART
issue-2574	154	28	brand	brand	NOUN
issue-2574	154	29	identity	identity	NOUN
issue-2574	154	30	prism	prism	NOUN
issue-2574	154	31	,	,	PUNCT
issue-2574	154	32	every	every	DET
issue-2574	154	33	noise	noise	NOUN
issue-2574	154	34	at	at	ADP
issue-2574	154	35	once	once	ADV
issue-2574	154	36	,	,	PUNCT
issue-2574	154	37	stock	stock	NOUN
issue-2574	154	38	music	music	NOUN
issue-2574	154	39	licensing	licensing	NOUN
issue-2574	154	40	websites	website	NOUN
issue-2574	154	41	(	(	PUNCT
issue-2574	154	42	"	"	PUNCT
issue-2574	154	43	epidemic	epidemic	ADJ
issue-2574	154	44	sound	sound	NOUN
issue-2574	154	45	"	"	PUNCT
issue-2574	154	46	,	,	PUNCT
issue-2574	154	47	"	"	PUNCT
issue-2574	154	48	artlist	artlist	NOUN
issue-2574	154	49	"	"	PUNCT
issue-2574	154	50	and	and	CCONJ
issue-2574	154	51	"	"	PUNCT
issue-2574	154	52	premium	premium	NOUN
issue-2574	154	53	beat	beat	NOUN
issue-2574	154	54	"	"	PUNCT
issue-2574	154	55	)	)	PUNCT
issue-2574	154	56	and	and	CCONJ
issue-2574	154	57	ai	ai	ADJ
issue-2574	154	58	-	-	PUNCT
issue-2574	154	59	powered	power	VERB
issue-2574	154	60	voice	voice	NOUN
issue-2574	154	61	manipulation	manipulation	NOUN
issue-2574	154	62	engines	engine	NOUN
issue-2574	154	63	such	such	ADJ
issue-2574	154	64	as	as	ADP
issue-2574	154	65	"	"	PUNCT
issue-2574	154	66	aflorhithmic	aflorhithmic	ADJ
issue-2574	154	67	"	"	PUNCT
issue-2574	154	68	.	.	PUNCT
issue-2574	155	1	–	–	PUNCT
issue-2574	155	2	in	in	ADP
issue-2574	155	3	-	-	PUNCT
issue-2574	155	4	depth	depth	NOUN
issue-2574	155	5	interviews	interview	NOUN
issue-2574	155	6	with	with	ADP
issue-2574	155	7	smes	sme	NOUN
issue-2574	155	8	.	.	PUNCT
issue-2574	156	1	in	in	ADP
issue-2574	156	2	-	-	PUNCT
issue-2574	156	3	depth	depth	NOUN
issue-2574	156	4	interviews	interview	NOUN
issue-2574	156	5	were	be	AUX
issue-2574	156	6	conducted	conduct	VERB
issue-2574	156	7	with	with	ADP
issue-2574	156	8	smes	sme	NOUN
issue-2574	156	9	,	,	PUNCT
issue-2574	156	10	including	include	VERB
issue-2574	156	11	both	both	CCONJ
issue-2574	156	12	those	those	PRON
issue-2574	156	13	with	with	ADP
issue-2574	156	14	prior	prior	ADJ
issue-2574	156	15	experience	experience	NOUN
issue-2574	156	16	in	in	ADP
issue-2574	156	17	audio	audio	ADJ
issue-2574	156	18	branding	branding	NOUN
issue-2574	156	19	and	and	CCONJ
issue-2574	156	20	those	those	PRON
issue-2574	156	21	without	without	ADP
issue-2574	156	22	.	.	PUNCT
issue-2574	157	1	purposeful	purposeful	ADJ
issue-2574	157	2	sampling	sampling	NOUN
issue-2574	157	3	and	and	CCONJ
issue-2574	157	4	the	the	DET
issue-2574	157	5	use	use	NOUN
issue-2574	157	6	of	of	ADP
issue-2574	157	7	structured	structured	ADJ
issue-2574	157	8	questionnaires	questionnaire	NOUN
issue-2574	157	9	enabled	enable	VERB
issue-2574	157	10	the	the	DET
issue-2574	157	11	gathering	gathering	NOUN
issue-2574	157	12	of	of	ADP
issue-2574	157	13	insights	insight	NOUN
issue-2574	157	14	baltic	baltic	ADJ
issue-2574	157	15	journal	journal	PROPN
issue-2574	157	16	of	of	ADP
issue-2574	157	17	economic	economic	ADJ
issue-2574	157	18	studies	study	NOUN
issue-2574	157	19	37	37	NUM
issue-2574	157	20	vol	vol	NOUN
issue-2574	157	21	.	.	PUNCT
issue-2574	158	1	10	10	NUM
issue-2574	158	2	no	no	NOUN
issue-2574	158	3	.	.	NOUN
issue-2574	158	4	4	4	NUM
issue-2574	158	5	,	,	PUNCT
issue-2574	158	6	2024	2024	NUM
issue-2574	158	7	into	into	ADP
issue-2574	158	8	their	their	PRON
issue-2574	158	9	perspectives	perspective	NOUN
issue-2574	158	10	and	and	CCONJ
issue-2574	158	11	experiences	experience	NOUN
issue-2574	158	12	.	.	PUNCT
issue-2574	159	1	given	give	VERB
issue-2574	159	2	the	the	DET
issue-2574	159	3	objective	objective	NOUN
issue-2574	159	4	of	of	ADP
issue-2574	159	5	amassing	amass	VERB
issue-2574	159	6	as	as	ADV
issue-2574	159	7	much	much	ADJ
issue-2574	159	8	information	information	NOUN
issue-2574	159	9	as	as	ADP
issue-2574	159	10	possible	possible	ADJ
issue-2574	159	11	,	,	PUNCT
issue-2574	159	12	the	the	DET
issue-2574	159	13	primary	primary	ADJ
issue-2574	159	14	criterion	criterion	NOUN
issue-2574	159	15	for	for	ADP
issue-2574	159	16	determining	determine	VERB
issue-2574	159	17	the	the	DET
issue-2574	159	18	sample	sample	NOUN
issue-2574	159	19	size	size	NOUN
issue-2574	159	20	was	be	AUX
issue-2574	159	21	redundancy	redundancy	NOUN
issue-2574	159	22	(	(	PUNCT
issue-2574	159	23	merriam	merriam	NOUN
issue-2574	159	24	and	and	CCONJ
issue-2574	159	25	tisdell	tisdell	VERB
issue-2574	159	26	,	,	PUNCT
issue-2574	159	27	2016	2016	NUM
issue-2574	159	28	)	)	PUNCT
issue-2574	159	29	.	.	PUNCT
issue-2574	160	1	the	the	DET
issue-2574	160	2	questionnaires	questionnaire	NOUN
issue-2574	160	3	were	be	AUX
issue-2574	160	4	structured	structure	VERB
issue-2574	160	5	with	with	ADP
issue-2574	160	6	open	open	ADJ
issue-2574	160	7	ended	ended	ADJ
issue-2574	160	8	questions	question	NOUN
issue-2574	160	9	,	,	PUNCT
issue-2574	160	10	inspired	inspire	VERB
issue-2574	160	11	by	by	ADP
issue-2574	160	12	previous	previous	ADJ
issue-2574	160	13	research	research	NOUN
issue-2574	160	14	(	(	PUNCT
issue-2574	160	15	travaglini	travaglini	ADJ
issue-2574	160	16	&	&	CCONJ
issue-2574	160	17	giovannetti	giovannetti	NOUN
issue-2574	160	18	,	,	PUNCT
issue-2574	160	19	2019	2019	NUM
issue-2574	160	20	;	;	PUNCT
issue-2574	160	21	priyono	priyono	PROPN
issue-2574	160	22	,	,	PUNCT
issue-2574	160	23	moin	moin	PROPN
issue-2574	160	24	,	,	PUNCT
issue-2574	160	25	&	&	CCONJ
issue-2574	160	26	putri	putri	ADJ
issue-2574	160	27	,	,	PUNCT
issue-2574	160	28	2020	2020	NUM
issue-2574	160	29	;	;	PUNCT
issue-2574	160	30	wong	wong	PROPN
issue-2574	160	31	,	,	PUNCT
issue-2574	160	32	2019	2019	NUM
issue-2574	160	33	)	)	PUNCT
issue-2574	160	34	,	,	PUNCT
issue-2574	160	35	with	with	ADP
issue-2574	160	36	the	the	DET
issue-2574	160	37	objective	objective	NOUN
issue-2574	160	38	of	of	ADP
issue-2574	160	39	addressing	address	VERB
issue-2574	160	40	the	the	DET
issue-2574	160	41	research	research	NOUN
issue-2574	160	42	object	object	NOUN
issue-2574	160	43	,	,	PUNCT
issue-2574	160	44	aim	aim	NOUN
issue-2574	160	45	,	,	PUNCT
issue-2574	160	46	and	and	CCONJ
issue-2574	160	47	problem	problem	NOUN
issue-2574	160	48	.	.	PUNCT
issue-2574	161	1	participants	participant	NOUN
issue-2574	161	2	were	be	AUX
issue-2574	161	3	selected	select	VERB
issue-2574	161	4	using	use	VERB
issue-2574	161	5	a	a	DET
issue-2574	161	6	purposive	purposive	ADJ
issue-2574	161	7	sampling	sampling	NOUN
issue-2574	161	8	technique	technique	NOUN
issue-2574	161	9	,	,	PUNCT
issue-2574	161	10	targeting	target	VERB
issue-2574	161	11	companies	company	NOUN
issue-2574	161	12	with	with	ADP
issue-2574	161	13	fewer	few	ADJ
issue-2574	161	14	than	than	ADP
issue-2574	161	15	250	250	NUM
issue-2574	161	16	employees	employee	NOUN
issue-2574	161	17	and	and	CCONJ
issue-2574	161	18	a	a	DET
issue-2574	161	19	marketing	marketing	NOUN
issue-2574	161	20	department	department	NOUN
issue-2574	161	21	,	,	PUNCT
issue-2574	161	22	to	to	PART
issue-2574	161	23	ensure	ensure	VERB
issue-2574	161	24	relevance	relevance	NOUN
issue-2574	161	25	to	to	ADP
issue-2574	161	26	the	the	DET
issue-2574	161	27	research	research	NOUN
issue-2574	161	28	question	question	NOUN
issue-2574	161	29	.	.	PUNCT
issue-2574	162	1	two	two	NUM
issue-2574	162	2	questionnaires	questionnaire	NOUN
issue-2574	162	3	were	be	AUX
issue-2574	162	4	used	use	VERB
issue-2574	162	5	to	to	PART
issue-2574	162	6	interview	interview	VERB
issue-2574	162	7	6	6	NUM
issue-2574	162	8	central	central	ADJ
issue-2574	162	9	european	european	ADJ
issue-2574	162	10	smes	sme	NOUN
issue-2574	162	11	from	from	ADP
issue-2574	162	12	each	each	DET
issue-2574	162	13	group	group	NOUN
issue-2574	162	14	and	and	CCONJ
issue-2574	162	15	for	for	ADP
issue-2574	162	16	each	each	DET
issue-2574	162	17	questionnaire	questionnaire	NOUN
issue-2574	162	18	.	.	PUNCT
issue-2574	163	1	in	in	ADP
issue-2574	163	2	the	the	DET
issue-2574	163	3	case	case	NOUN
issue-2574	163	4	of	of	ADP
issue-2574	163	5	smes	sme	NOUN
issue-2574	163	6	that	that	PRON
issue-2574	163	7	had	have	AUX
issue-2574	163	8	purchased	purchase	VERB
issue-2574	163	9	/	/	SYM
issue-2574	163	10	used	use	VERB
issue-2574	163	11	audio	audio	NOUN
issue-2574	163	12	branding	branding	NOUN
issue-2574	163	13	,	,	PUNCT
issue-2574	163	14	the	the	DET
issue-2574	163	15	following	follow	VERB
issue-2574	163	16	topics	topic	NOUN
issue-2574	163	17	were	be	AUX
issue-2574	163	18	covered	cover	VERB
issue-2574	163	19	:	:	PUNCT
issue-2574	163	20	reasons	reason	NOUN
issue-2574	163	21	for	for	ADP
issue-2574	163	22	using	use	VERB
issue-2574	163	23	audio	audio	ADJ
issue-2574	163	24	branding	branding	NOUN
issue-2574	163	25	;	;	PUNCT
issue-2574	163	26	challenges	challenge	NOUN
issue-2574	163	27	and	and	CCONJ
issue-2574	163	28	experiences	experience	NOUN
issue-2574	163	29	of	of	ADP
issue-2574	163	30	using	use	VERB
issue-2574	163	31	audio	audio	ADJ
issue-2574	163	32	branding	branding	NOUN
issue-2574	163	33	;	;	PUNCT
issue-2574	163	34	future	future	ADJ
issue-2574	163	35	use	use	NOUN
issue-2574	163	36	and	and	CCONJ
issue-2574	163	37	opinions	opinion	NOUN
issue-2574	163	38	on	on	ADP
issue-2574	163	39	audio	audio	ADJ
issue-2574	163	40	branding	branding	NOUN
issue-2574	163	41	.	.	PUNCT
issue-2574	164	1	in	in	ADP
issue-2574	164	2	the	the	DET
issue-2574	164	3	case	case	NOUN
issue-2574	164	4	of	of	ADP
issue-2574	164	5	smes	sme	NOUN
issue-2574	164	6	that	that	PRON
issue-2574	164	7	have	have	AUX
issue-2574	164	8	not	not	PART
issue-2574	164	9	used	use	VERB
issue-2574	164	10	audio	audio	ADJ
issue-2574	164	11	branding	branding	NOUN
issue-2574	164	12	,	,	PUNCT
issue-2574	164	13	these	these	DET
issue-2574	164	14	themes	theme	NOUN
issue-2574	164	15	are	be	AUX
issue-2574	164	16	:	:	PUNCT
issue-2574	164	17	familiarity	familiarity	NOUN
issue-2574	164	18	with	with	ADP
issue-2574	164	19	audio	audio	ADJ
issue-2574	164	20	branding	branding	NOUN
issue-2574	164	21	;	;	PUNCT
issue-2574	164	22	perceived	perceive	VERB
issue-2574	164	23	need	need	NOUN
issue-2574	164	24	for	for	ADP
issue-2574	164	25	audio	audio	ADJ
issue-2574	164	26	branding	branding	NOUN
issue-2574	164	27	;	;	PUNCT
issue-2574	164	28	reasons	reason	NOUN
issue-2574	164	29	for	for	ADP
issue-2574	164	30	not	not	PART
issue-2574	164	31	using	use	VERB
issue-2574	164	32	or	or	CCONJ
issue-2574	164	33	considering	consider	VERB
issue-2574	164	34	audio	audio	ADJ
issue-2574	164	35	branding	branding	NOUN
issue-2574	164	36	.	.	PUNCT
issue-2574	165	1	4	4	X
issue-2574	165	2	.	.	X
issue-2574	165	3	research	research	NOUN
issue-2574	165	4	results	result	VERB
issue-2574	165	5	the	the	DET
issue-2574	165	6	impetus	impetus	NOUN
issue-2574	165	7	for	for	ADP
issue-2574	165	8	this	this	DET
issue-2574	165	9	study	study	NOUN
issue-2574	165	10	was	be	AUX
issue-2574	165	11	the	the	DET
issue-2574	165	12	identification	identification	NOUN
issue-2574	165	13	of	of	ADP
issue-2574	165	14	a	a	DET
issue-2574	165	15	knowledge	knowledge	NOUN
issue-2574	165	16	gap	gap	NOUN
issue-2574	165	17	concerning	concern	VERB
issue-2574	165	18	the	the	DET
issue-2574	165	19	reasons	reason	NOUN
issue-2574	165	20	behind	behind	ADP
issue-2574	165	21	the	the	DET
issue-2574	165	22	relatively	relatively	ADV
issue-2574	165	23	limited	limited	ADJ
issue-2574	165	24	utilisation	utilisation	NOUN
issue-2574	165	25	of	of	ADP
issue-2574	165	26	audio	audio	NOUN
issue-2574	165	27	branding	branding	NOUN
issue-2574	165	28	by	by	ADP
issue-2574	165	29	smes	sme	NOUN
issue-2574	165	30	in	in	ADP
issue-2574	165	31	comparison	comparison	NOUN
issue-2574	165	32	to	to	ADP
issue-2574	165	33	their	their	PRON
issue-2574	165	34	larger	large	ADJ
issue-2574	165	35	counterparts	counterpart	NOUN
issue-2574	165	36	.	.	PUNCT
issue-2574	166	1	this	this	DET
issue-2574	166	2	gap	gap	NOUN
issue-2574	166	3	was	be	AUX
issue-2574	166	4	discerned	discern	VERB
issue-2574	166	5	through	through	ADP
issue-2574	166	6	an	an	DET
issue-2574	166	7	analysis	analysis	NOUN
issue-2574	166	8	of	of	ADP
issue-2574	166	9	data	datum	NOUN
issue-2574	166	10	from	from	ADP
issue-2574	166	11	industry	industry	NOUN
issue-2574	166	12	reports	report	NOUN
issue-2574	166	13	and	and	CCONJ
issue-2574	166	14	the	the	DET
issue-2574	166	15	observation	observation	NOUN
issue-2574	166	16	of	of	ADP
issue-2574	166	17	a	a	DET
issue-2574	166	18	paucity	paucity	NOUN
issue-2574	166	19	of	of	ADP
issue-2574	166	20	research	research	NOUN
issue-2574	166	21	dedicated	dedicate	VERB
issue-2574	166	22	to	to	ADP
issue-2574	166	23	this	this	DET
issue-2574	166	24	subject	subject	NOUN
issue-2574	166	25	matter	matter	NOUN
issue-2574	166	26	.	.	PUNCT
issue-2574	167	1	subsequent	subsequent	ADJ
issue-2574	167	2	to	to	ADP
issue-2574	167	3	the	the	DET
issue-2574	167	4	conduct	conduct	NOUN
issue-2574	167	5	of	of	ADP
issue-2574	167	6	interviews	interview	NOUN
issue-2574	167	7	with	with	ADP
issue-2574	167	8	experts	expert	NOUN
issue-2574	167	9	and	and	CCONJ
issue-2574	167	10	smes	sme	NOUN
issue-2574	167	11	,	,	PUNCT
issue-2574	167	12	two	two	NUM
issue-2574	167	13	principal	principal	ADJ
issue-2574	167	14	issues	issue	NOUN
issue-2574	167	15	emerged	emerge	VERB
issue-2574	167	16	.	.	PUNCT
issue-2574	168	1	first	first	ADV
issue-2574	168	2	,	,	PUNCT
issue-2574	168	3	audio	audio	ADJ
issue-2574	168	4	agencies	agency	NOUN
issue-2574	168	5	,	,	PUNCT
issue-2574	168	6	the	the	DET
issue-2574	168	7	primary	primary	ADJ
issue-2574	168	8	drivers	driver	NOUN
issue-2574	168	9	of	of	ADP
issue-2574	168	10	the	the	DET
issue-2574	168	11	audio	audio	ADJ
issue-2574	168	12	branding	branding	NOUN
issue-2574	168	13	industry	industry	NOUN
issue-2574	168	14	,	,	PUNCT
issue-2574	168	15	tend	tend	VERB
issue-2574	168	16	to	to	PART
issue-2574	168	17	prefer	prefer	VERB
issue-2574	168	18	engaging	engage	VERB
issue-2574	168	19	with	with	ADP
issue-2574	168	20	large	large	ADJ
issue-2574	168	21	businesses	business	NOUN
issue-2574	168	22	.	.	PUNCT
issue-2574	169	1	such	such	ADJ
issue-2574	169	2	businesses	business	NOUN
issue-2574	169	3	possess	possess	VERB
issue-2574	169	4	greater	great	ADJ
issue-2574	169	5	financial	financial	ADJ
issue-2574	169	6	resources	resource	NOUN
issue-2574	169	7	,	,	PUNCT
issue-2574	169	8	more	more	ADV
issue-2574	169	9	established	establish	VERB
issue-2574	169	10	brand	brand	NOUN
issue-2574	169	11	identities	identity	NOUN
issue-2574	169	12	and	and	CCONJ
issue-2574	169	13	a	a	DET
issue-2574	169	14	wider	wide	ADJ
issue-2574	169	15	array	array	NOUN
issue-2574	169	16	of	of	ADP
issue-2574	169	17	other	other	ADJ
issue-2574	169	18	resources	resource	NOUN
issue-2574	169	19	,	,	PUNCT
issue-2574	169	20	which	which	PRON
issue-2574	169	21	collectively	collectively	ADV
issue-2574	169	22	render	render	VERB
issue-2574	169	23	them	they	PRON
issue-2574	169	24	appealing	appeal	VERB
issue-2574	169	25	partners	partner	NOUN
issue-2574	169	26	for	for	ADP
issue-2574	169	27	audio	audio	NOUN
issue-2574	169	28	agencies	agency	NOUN
issue-2574	169	29	.	.	PUNCT
issue-2574	170	1	for	for	ADP
issue-2574	170	2	example	example	NOUN
issue-2574	170	3	,	,	PUNCT
issue-2574	170	4	in	in	ADP
issue-2574	170	5	an	an	DET
issue-2574	170	6	interview	interview	NOUN
issue-2574	170	7	,	,	PUNCT
issue-2574	170	8	one	one	NUM
issue-2574	170	9	of	of	ADP
issue-2574	170	10	the	the	DET
issue-2574	170	11	largest	large	ADJ
issue-2574	170	12	and	and	CCONJ
issue-2574	170	13	most	most	ADV
issue-2574	170	14	prominent	prominent	ADJ
issue-2574	170	15	european	european	ADJ
issue-2574	170	16	audio	audio	NOUN
issue-2574	170	17	agencies	agency	NOUN
issue-2574	170	18	discussed	discuss	VERB
issue-2574	170	19	the	the	DET
issue-2574	170	20	case	case	NOUN
issue-2574	170	21	of	of	ADP
issue-2574	170	22	mastercard	mastercard	NOUN
issue-2574	170	23	.	.	PUNCT
issue-2574	171	1	the	the	DET
issue-2574	171	2	respondent	respondent	NOUN
issue-2574	171	3	indicated	indicate	VERB
issue-2574	171	4	that	that	SCONJ
issue-2574	171	5	,	,	PUNCT
issue-2574	171	6	despite	despite	SCONJ
issue-2574	171	7	the	the	DET
issue-2574	171	8	imperfections	imperfection	NOUN
issue-2574	171	9	of	of	ADP
issue-2574	171	10	the	the	DET
issue-2574	171	11	audio	audio	ADJ
issue-2574	171	12	brand	brand	NOUN
issue-2574	171	13	created	create	VERB
issue-2574	171	14	for	for	ADP
issue-2574	171	15	mastercard	mastercard	NOUN
issue-2574	171	16	,	,	PUNCT
issue-2574	171	17	the	the	DET
issue-2574	171	18	campaign	campaign	NOUN
issue-2574	171	19	's	's	PART
issue-2574	171	20	sheer	sheer	ADJ
issue-2574	171	21	scale	scale	NOUN
issue-2574	171	22	had	have	VERB
issue-2574	171	23	a	a	DET
issue-2574	171	24	profound	profound	ADJ
issue-2574	171	25	impact	impact	NOUN
issue-2574	171	26	on	on	ADP
issue-2574	171	27	the	the	DET
issue-2574	171	28	industry	industry	NOUN
issue-2574	171	29	,	,	PUNCT
issue-2574	171	30	inspiring	inspire	VERB
issue-2574	171	31	other	other	ADJ
issue-2574	171	32	major	major	ADJ
issue-2574	171	33	brands	brand	NOUN
issue-2574	171	34	to	to	PART
issue-2574	171	35	adopt	adopt	VERB
issue-2574	171	36	audio	audio	ADJ
issue-2574	171	37	branding	branding	NOUN
issue-2574	171	38	.	.	PUNCT
issue-2574	172	1	the	the	DET
issue-2574	172	2	campaign	campaign	NOUN
issue-2574	172	3	was	be	AUX
issue-2574	172	4	made	make	VERB
issue-2574	172	5	possible	possible	ADJ
issue-2574	172	6	by	by	ADP
issue-2574	172	7	the	the	DET
issue-2574	172	8	sheer	sheer	ADJ
issue-2574	172	9	resources	resource	NOUN
issue-2574	172	10	devoted	devote	VERB
issue-2574	172	11	to	to	ADP
issue-2574	172	12	mastercard	mastercard	PROPN
issue-2574	172	13	's	's	PART
issue-2574	172	14	audio	audio	ADJ
issue-2574	172	15	rebranding	rebranding	NOUN
issue-2574	172	16	,	,	PUNCT
issue-2574	172	17	which	which	PRON
issue-2574	172	18	in	in	ADP
issue-2574	172	19	turn	turn	NOUN
issue-2574	172	20	inspired	inspire	VERB
issue-2574	172	21	other	other	ADJ
issue-2574	172	22	financial	financial	ADJ
issue-2574	172	23	and	and	CCONJ
issue-2574	172	24	other	other	ADJ
issue-2574	172	25	industries	industry	NOUN
issue-2574	172	26	to	to	PART
issue-2574	172	27	follow	follow	VERB
issue-2574	172	28	mastercard	mastercard	PROPN
issue-2574	172	29	's	's	PART
issue-2574	172	30	lead	lead	NOUN
issue-2574	172	31	.	.	PUNCT
issue-2574	173	1	it	it	PRON
issue-2574	173	2	all	all	PRON
issue-2574	173	3	rippled	ripple	VERB
issue-2574	173	4	out	out	ADP
issue-2574	173	5	as	as	ADP
issue-2574	173	6	an	an	DET
issue-2574	173	7	evolution	evolution	NOUN
issue-2574	173	8	of	of	ADP
issue-2574	173	9	the	the	DET
issue-2574	173	10	audio	audio	ADJ
issue-2574	173	11	branding	branding	NOUN
issue-2574	173	12	industry	industry	NOUN
issue-2574	173	13	,	,	PUNCT
issue-2574	173	14	which	which	PRON
issue-2574	173	15	,	,	PUNCT
issue-2574	173	16	according	accord	VERB
issue-2574	173	17	to	to	ADP
issue-2574	173	18	both	both	CCONJ
issue-2574	173	19	practical	practical	ADJ
issue-2574	173	20	and	and	CCONJ
issue-2574	173	21	theoretical	theoretical	ADJ
issue-2574	173	22	analysis	analysis	NOUN
issue-2574	173	23	,	,	PUNCT
issue-2574	173	24	is	be	AUX
issue-2574	173	25	where	where	SCONJ
issue-2574	173	26	audio	audio	ADJ
issue-2574	173	27	agencies	agency	NOUN
issue-2574	173	28	ultimately	ultimately	ADV
issue-2574	173	29	want	want	VERB
issue-2574	173	30	to	to	PART
issue-2574	173	31	be	be	AUX
issue-2574	173	32	.	.	PUNCT
issue-2574	174	1	second	second	ADJ
issue-2574	174	2	,	,	PUNCT
issue-2574	174	3	smes	sme	NOUN
issue-2574	174	4	are	be	AUX
issue-2574	174	5	often	often	ADV
issue-2574	174	6	left	leave	VERB
issue-2574	174	7	behind	behind	ADV
issue-2574	174	8	when	when	SCONJ
issue-2574	174	9	it	it	PRON
issue-2574	174	10	comes	come	VERB
issue-2574	174	11	to	to	ADP
issue-2574	174	12	audio	audio	ADJ
issue-2574	174	13	branding	branding	NOUN
issue-2574	174	14	.	.	PUNCT
issue-2574	175	1	smes	sme	NOUN
issue-2574	175	2	typically	typically	ADV
issue-2574	175	3	have	have	VERB
issue-2574	175	4	limited	limit	VERB
issue-2574	175	5	resources	resource	NOUN
issue-2574	175	6	and	and	CCONJ
issue-2574	175	7	operate	operate	VERB
issue-2574	175	8	in	in	ADP
issue-2574	175	9	competitive	competitive	ADJ
issue-2574	175	10	markets	market	NOUN
issue-2574	175	11	.	.	PUNCT
issue-2574	176	1	both	both	CCONJ
issue-2574	176	2	the	the	DET
issue-2574	176	3	theoretical	theoretical	ADJ
issue-2574	176	4	analysis	analysis	NOUN
issue-2574	176	5	and	and	CCONJ
issue-2574	176	6	the	the	DET
issue-2574	176	7	interviews	interview	NOUN
issue-2574	176	8	suggested	suggest	VERB
issue-2574	176	9	that	that	SCONJ
issue-2574	176	10	audio	audio	ADJ
issue-2574	176	11	branding	branding	NOUN
issue-2574	176	12	is	be	AUX
issue-2574	176	13	a	a	DET
issue-2574	176	14	hard	hard	ADJ
issue-2574	176	15	sell	sell	NOUN
issue-2574	176	16	for	for	ADP
issue-2574	176	17	smes	sme	NOUN
issue-2574	176	18	,	,	PUNCT
issue-2574	176	19	not	not	PART
issue-2574	176	20	necessarily	necessarily	ADV
issue-2574	176	21	because	because	SCONJ
issue-2574	176	22	of	of	ADP
issue-2574	176	23	their	their	PRON
issue-2574	176	24	limited	limited	ADJ
issue-2574	176	25	resources	resource	NOUN
issue-2574	176	26	,	,	PUNCT
issue-2574	176	27	but	but	CCONJ
issue-2574	176	28	because	because	SCONJ
issue-2574	176	29	they	they	PRON
issue-2574	176	30	do	do	AUX
issue-2574	176	31	n't	not	PART
issue-2574	176	32	see	see	VERB
issue-2574	176	33	the	the	DET
issue-2574	176	34	value	value	NOUN
issue-2574	176	35	in	in	ADP
issue-2574	176	36	it	it	PRON
issue-2574	176	37	.	.	PUNCT
issue-2574	177	1	in	in	ADP
issue-2574	177	2	other	other	ADJ
issue-2574	177	3	words	word	NOUN
issue-2574	177	4	,	,	PUNCT
issue-2574	177	5	while	while	SCONJ
issue-2574	177	6	limited	limited	ADJ
issue-2574	177	7	resources	resource	NOUN
issue-2574	177	8	are	be	AUX
issue-2574	177	9	a	a	DET
issue-2574	177	10	factor	factor	NOUN
issue-2574	177	11	,	,	PUNCT
issue-2574	177	12	the	the	DET
issue-2574	177	13	bigger	big	ADJ
issue-2574	177	14	issue	issue	NOUN
issue-2574	177	15	is	be	AUX
issue-2574	177	16	that	that	SCONJ
issue-2574	177	17	smes	sme	NOUN
issue-2574	177	18	find	find	VERB
issue-2574	177	19	it	it	PRON
issue-2574	177	20	difficult	difficult	ADJ
issue-2574	177	21	to	to	PART
issue-2574	177	22	invest	invest	VERB
issue-2574	177	23	in	in	ADP
issue-2574	177	24	something	something	PRON
issue-2574	177	25	new	new	ADJ
issue-2574	177	26	and	and	CCONJ
issue-2574	177	27	unproven	unproven	ADJ
issue-2574	177	28	,	,	PUNCT
issue-2574	177	29	such	such	ADJ
issue-2574	177	30	as	as	ADP
issue-2574	177	31	audio	audio	ADJ
issue-2574	177	32	branding	branding	NOUN
issue-2574	177	33	.	.	PUNCT
issue-2574	178	1	the	the	DET
issue-2574	178	2	theoretical	theoretical	ADJ
issue-2574	178	3	analysis	analysis	NOUN
issue-2574	178	4	indicated	indicate	VERB
issue-2574	178	5	that	that	SCONJ
issue-2574	178	6	,	,	PUNCT
issue-2574	178	7	historically	historically	ADV
issue-2574	178	8	,	,	PUNCT
issue-2574	178	9	smes	sme	NOUN
issue-2574	178	10	were	be	AUX
issue-2574	178	11	generally	generally	ADV
issue-2574	178	12	reluctant	reluctant	ADJ
issue-2574	178	13	to	to	PART
issue-2574	178	14	adopt	adopt	VERB
issue-2574	178	15	branding	branding	NOUN
issue-2574	178	16	strategies	strategy	NOUN
issue-2574	178	17	.	.	PUNCT
issue-2574	179	1	it	it	PRON
issue-2574	179	2	appears	appear	VERB
issue-2574	179	3	that	that	SCONJ
issue-2574	179	4	audio	audio	ADJ
issue-2574	179	5	branding	branding	NOUN
issue-2574	179	6	is	be	AUX
issue-2574	179	7	now	now	ADV
issue-2574	179	8	encountering	encounter	VERB
issue-2574	179	9	a	a	DET
issue-2574	179	10	similar	similar	ADJ
issue-2574	179	11	degree	degree	NOUN
issue-2574	179	12	of	of	ADP
issue-2574	179	13	scepticism	scepticism	NOUN
issue-2574	179	14	.	.	PUNCT
issue-2574	180	1	audio	audio	ADJ
issue-2574	180	2	branding	branding	NOUN
issue-2574	180	3	is	be	AUX
issue-2574	180	4	a	a	DET
issue-2574	180	5	marketing	marketing	NOUN
issue-2574	180	6	and	and	CCONJ
issue-2574	180	7	brand	brand	NOUN
issue-2574	180	8	management	management	NOUN
issue-2574	180	9	strategy	strategy	NOUN
issue-2574	180	10	that	that	PRON
issue-2574	180	11	requires	require	VERB
issue-2574	180	12	a	a	DET
issue-2574	180	13	long	long	ADJ
issue-2574	180	14	-	-	PUNCT
issue-2574	180	15	term	term	NOUN
issue-2574	180	16	investment	investment	NOUN
issue-2574	180	17	,	,	PUNCT
issue-2574	180	18	produces	produce	VERB
issue-2574	180	19	results	result	NOUN
issue-2574	180	20	that	that	PRON
issue-2574	180	21	are	be	AUX
issue-2574	180	22	not	not	PART
issue-2574	180	23	immediately	immediately	ADV
issue-2574	180	24	visible	visible	ADJ
issue-2574	180	25	,	,	PUNCT
issue-2574	180	26	and	and	CCONJ
issue-2574	180	27	is	be	AUX
issue-2574	180	28	a	a	DET
issue-2574	180	29	relatively	relatively	ADV
issue-2574	180	30	new	new	ADJ
issue-2574	180	31	and	and	CCONJ
issue-2574	180	32	less	less	ADV
issue-2574	180	33	studied	studied	ADJ
issue-2574	180	34	field	field	NOUN
issue-2574	180	35	with	with	ADP
issue-2574	180	36	significantly	significantly	ADV
issue-2574	180	37	fewer	few	ADJ
issue-2574	180	38	successful	successful	ADJ
issue-2574	180	39	examples	example	NOUN
issue-2574	180	40	.	.	PUNCT
issue-2574	181	1	additionally	additionally	ADV
issue-2574	181	2	,	,	PUNCT
issue-2574	181	3	it	it	PRON
issue-2574	181	4	is	be	AUX
issue-2574	181	5	difficult	difficult	ADJ
issue-2574	181	6	to	to	PART
issue-2574	181	7	measure	measure	VERB
issue-2574	181	8	the	the	DET
issue-2574	181	9	return	return	NOUN
issue-2574	181	10	on	on	ADP
issue-2574	181	11	investment	investment	NOUN
issue-2574	181	12	(	(	PUNCT
issue-2574	181	13	roi	roi	NOUN
issue-2574	181	14	)	)	PUNCT
issue-2574	181	15	in	in	ADP
issue-2574	181	16	audio	audio	ADJ
issue-2574	181	17	branding	branding	NOUN
issue-2574	181	18	.	.	PUNCT
issue-2574	182	1	these	these	DET
issue-2574	182	2	factors	factor	NOUN
issue-2574	182	3	contribute	contribute	VERB
issue-2574	182	4	to	to	ADP
issue-2574	182	5	the	the	DET
issue-2574	182	6	reluctance	reluctance	NOUN
issue-2574	182	7	of	of	ADP
issue-2574	182	8	smes	sme	NOUN
issue-2574	182	9	to	to	PART
issue-2574	182	10	adopt	adopt	VERB
issue-2574	182	11	it	it	PRON
issue-2574	182	12	,	,	PUNCT
issue-2574	182	13	which	which	PRON
issue-2574	182	14	in	in	ADP
issue-2574	182	15	turn	turn	NOUN
issue-2574	182	16	leads	lead	VERB
issue-2574	182	17	to	to	ADP
issue-2574	182	18	a	a	DET
issue-2574	182	19	lack	lack	NOUN
issue-2574	182	20	of	of	ADP
issue-2574	182	21	interest	interest	NOUN
issue-2574	182	22	from	from	ADP
issue-2574	182	23	audio	audio	ADJ
issue-2574	182	24	agencies	agency	NOUN
issue-2574	182	25	,	,	PUNCT
issue-2574	182	26	who	who	PRON
issue-2574	182	27	are	be	AUX
issue-2574	182	28	leading	lead	VERB
issue-2574	182	29	the	the	DET
issue-2574	182	30	advancement	advancement	NOUN
issue-2574	182	31	of	of	ADP
issue-2574	182	32	the	the	DET
issue-2574	182	33	field	field	NOUN
issue-2574	182	34	.	.	PUNCT
issue-2574	183	1	the	the	DET
issue-2574	183	2	field	field	NOUN
issue-2574	183	3	analysis	analysis	NOUN
issue-2574	183	4	also	also	ADV
issue-2574	183	5	revealed	reveal	VERB
issue-2574	183	6	that	that	SCONJ
issue-2574	183	7	the	the	DET
issue-2574	183	8	growing	grow	VERB
issue-2574	183	9	demand	demand	NOUN
issue-2574	183	10	for	for	ADP
issue-2574	183	11	audio	audio	ADJ
issue-2574	183	12	branding	branding	NOUN
issue-2574	183	13	prevails	prevail	NOUN
issue-2574	183	14	in	in	ADP
issue-2574	183	15	the	the	DET
issue-2574	183	16	increasingly	increasingly	ADV
issue-2574	183	17	digitalised	digitalised	ADJ
issue-2574	183	18	world	world	NOUN
issue-2574	183	19	.	.	PUNCT
issue-2574	184	1	this	this	DET
issue-2574	184	2	ties	tie	NOUN
issue-2574	184	3	in	in	ADP
issue-2574	184	4	with	with	ADP
issue-2574	184	5	the	the	DET
issue-2574	184	6	points	point	NOUN
issue-2574	184	7	raised	raise	VERB
issue-2574	184	8	in	in	ADP
issue-2574	184	9	the	the	DET
issue-2574	184	10	theoretical	theoretical	ADJ
issue-2574	184	11	analysis	analysis	NOUN
issue-2574	184	12	,	,	PUNCT
issue-2574	184	13	where	where	SCONJ
issue-2574	184	14	more	more	ADJ
issue-2574	184	15	and	and	CCONJ
issue-2574	184	16	more	more	ADJ
issue-2574	184	17	audio	audio	ADJ
issue-2574	184	18	advertising	advertising	NOUN
issue-2574	184	19	media	medium	NOUN
issue-2574	184	20	are	be	AUX
issue-2574	184	21	emerging	emerge	VERB
issue-2574	184	22	,	,	PUNCT
issue-2574	184	23	more	more	ADJ
issue-2574	184	24	and	and	CCONJ
issue-2574	184	25	more	more	ADJ
issue-2574	184	26	audio	audio	ADJ
issue-2574	184	27	touch	touch	NOUN
issue-2574	184	28	points	point	NOUN
issue-2574	184	29	for	for	ADP
issue-2574	184	30	the	the	DET
issue-2574	184	31	brand	brand	NOUN
issue-2574	184	32	and	and	CCONJ
issue-2574	184	33	other	other	ADJ
issue-2574	184	34	marketing	marketing	NOUN
issue-2574	184	35	communication	communication	NOUN
issue-2574	184	36	channels	channel	NOUN
issue-2574	184	37	are	be	AUX
issue-2574	184	38	appearing	appear	VERB
issue-2574	184	39	.	.	PUNCT
issue-2574	185	1	compared	compare	VERB
issue-2574	185	2	to	to	ADP
issue-2574	185	3	similar	similar	ADJ
issue-2574	185	4	research	research	NOUN
issue-2574	185	5	,	,	PUNCT
issue-2574	185	6	it	it	PRON
issue-2574	185	7	seems	seem	VERB
issue-2574	185	8	that	that	SCONJ
issue-2574	185	9	audio	audio	ADJ
issue-2574	185	10	branding	branding	NOUN
issue-2574	185	11	practitioners	practitioner	NOUN
issue-2574	185	12	are	be	AUX
issue-2574	185	13	no	no	ADV
issue-2574	185	14	longer	long	ADV
issue-2574	185	15	aiming	aim	VERB
issue-2574	185	16	to	to	PART
issue-2574	185	17	prove	prove	VERB
issue-2574	185	18	its	its	PRON
issue-2574	185	19	value	value	NOUN
issue-2574	185	20	to	to	ADP
issue-2574	185	21	large	large	ADJ
issue-2574	185	22	companies	company	NOUN
issue-2574	185	23	,	,	PUNCT
issue-2574	185	24	and	and	CCONJ
issue-2574	185	25	the	the	DET
issue-2574	185	26	use	use	NOUN
issue-2574	185	27	of	of	ADP
issue-2574	185	28	audio	audio	NOUN
issue-2574	185	29	branding	branding	NOUN
issue-2574	185	30	by	by	ADP
issue-2574	185	31	smes	sme	NOUN
issue-2574	185	32	has	have	AUX
issue-2574	185	33	become	become	VERB
issue-2574	185	34	a	a	DET
issue-2574	185	35	more	more	ADV
issue-2574	185	36	common	common	ADJ
issue-2574	185	37	topic	topic	NOUN
issue-2574	185	38	of	of	ADP
issue-2574	185	39	discussion	discussion	NOUN
issue-2574	185	40	.	.	PUNCT
issue-2574	186	1	the	the	DET
issue-2574	186	2	results	result	NOUN
issue-2574	186	3	of	of	ADP
issue-2574	186	4	the	the	DET
issue-2574	186	5	expert	expert	ADJ
issue-2574	186	6	interviews	interview	NOUN
issue-2574	186	7	show	show	VERB
issue-2574	186	8	that	that	SCONJ
issue-2574	186	9	there	there	PRON
issue-2574	186	10	is	be	VERB
issue-2574	186	11	an	an	DET
issue-2574	186	12	emerging	emerge	VERB
issue-2574	186	13	trend	trend	NOUN
issue-2574	186	14	of	of	ADP
issue-2574	186	15	smes	sme	NOUN
issue-2574	186	16	showing	show	VERB
issue-2574	186	17	an	an	DET
issue-2574	186	18	increasing	increase	VERB
issue-2574	186	19	interest	interest	NOUN
issue-2574	186	20	in	in	ADP
issue-2574	186	21	audio	audio	ADJ
issue-2574	186	22	branding	branding	NOUN
issue-2574	186	23	due	due	ADP
issue-2574	186	24	to	to	ADP
issue-2574	186	25	digitalisation	digitalisation	NOUN
issue-2574	186	26	,	,	PUNCT
issue-2574	186	27	social	social	ADJ
issue-2574	186	28	media	medium	NOUN
issue-2574	186	29	and	and	CCONJ
issue-2574	186	30	the	the	DET
issue-2574	186	31	importance	importance	NOUN
issue-2574	186	32	of	of	ADP
issue-2574	186	33	audio	audio	NOUN
issue-2574	186	34	in	in	ADP
issue-2574	186	35	marketing	marketing	NOUN
issue-2574	186	36	campaigns	campaign	NOUN
issue-2574	186	37	.	.	PUNCT
issue-2574	187	1	furthermore	furthermore	ADV
issue-2574	187	2	,	,	PUNCT
issue-2574	187	3	the	the	DET
issue-2574	187	4	sme	sme	PROPN
issue-2574	187	5	interviews	interviews	PROPN
issue-2574	187	6	show	show	VERB
issue-2574	187	7	a	a	DET
issue-2574	187	8	positive	positive	ADJ
issue-2574	187	9	attitude	attitude	NOUN
issue-2574	187	10	towards	towards	ADP
issue-2574	187	11	audio	audio	ADJ
issue-2574	187	12	branding	branding	NOUN
issue-2574	187	13	,	,	PUNCT
issue-2574	187	14	they	they	PRON
issue-2574	187	15	are	be	AUX
issue-2574	187	16	likely	likely	ADJ
issue-2574	187	17	to	to	PART
issue-2574	187	18	use	use	VERB
issue-2574	187	19	it	it	PRON
issue-2574	187	20	if	if	SCONJ
issue-2574	187	21	they	they	PRON
issue-2574	187	22	can	can	AUX
issue-2574	187	23	see	see	VERB
issue-2574	187	24	the	the	DET
issue-2574	187	25	value	value	NOUN
issue-2574	187	26	of	of	ADP
issue-2574	187	27	it	it	PRON
issue-2574	187	28	.	.	PUNCT
issue-2574	188	1	in	in	ADP
issue-2574	188	2	particular	particular	ADJ
issue-2574	188	3	,	,	PUNCT
issue-2574	188	4	the	the	DET
issue-2574	188	5	smes	sme	NOUN
issue-2574	188	6	that	that	PRON
issue-2574	188	7	have	have	AUX
issue-2574	188	8	already	already	ADV
issue-2574	188	9	bought	buy	VERB
issue-2574	188	10	/	/	SYM
issue-2574	188	11	used	use	VERB
issue-2574	188	12	audio	audio	NOUN
issue-2574	188	13	branding	branding	NOUN
issue-2574	188	14	agree	agree	VERB
issue-2574	188	15	that	that	SCONJ
issue-2574	188	16	such	such	DET
issue-2574	188	17	a	a	DET
issue-2574	188	18	brand	brand	NOUN
issue-2574	188	19	management	management	NOUN
issue-2574	188	20	strategy	strategy	NOUN
issue-2574	188	21	will	will	AUX
issue-2574	188	22	now	now	ADV
issue-2574	188	23	remain	remain	VERB
issue-2574	188	24	in	in	ADP
issue-2574	188	25	their	their	PRON
issue-2574	188	26	respective	respective	ADJ
issue-2574	188	27	communication	communication	NOUN
issue-2574	188	28	strategy	strategy	NOUN
issue-2574	188	29	in	in	ADP
issue-2574	188	30	the	the	DET
issue-2574	188	31	future	future	NOUN
issue-2574	188	32	,	,	PUNCT
issue-2574	188	33	which	which	PRON
issue-2574	188	34	means	mean	VERB
issue-2574	188	35	that	that	SCONJ
issue-2574	188	36	smes	sme	NOUN
issue-2574	188	37	that	that	PRON
issue-2574	188	38	have	have	AUX
issue-2574	188	39	bought	buy	VERB
issue-2574	188	40	audio	audio	ADJ
issue-2574	188	41	branding	branding	NOUN
issue-2574	188	42	intend	intend	VERB
issue-2574	188	43	to	to	PART
issue-2574	188	44	continue	continue	VERB
issue-2574	188	45	using	use	VERB
issue-2574	188	46	it	it	PRON
issue-2574	188	47	as	as	ADV
issue-2574	188	48	well	well	ADV
issue-2574	188	49	as	as	ADP
issue-2574	188	50	expand	expand	VERB
issue-2574	188	51	to	to	ADP
issue-2574	188	52	more	more	ADJ
issue-2574	188	53	audio	audio	ADJ
issue-2574	188	54	assets	asset	NOUN
issue-2574	188	55	,	,	PUNCT
issue-2574	188	56	arguing	argue	VERB
issue-2574	188	57	that	that	SCONJ
issue-2574	188	58	audio	audio	ADJ
issue-2574	188	59	branding	branding	NOUN
issue-2574	188	60	is	be	AUX
issue-2574	188	61	the	the	DET
issue-2574	188	62	future	future	NOUN
issue-2574	188	63	of	of	ADP
issue-2574	188	64	a	a	DET
issue-2574	188	65	holistic	holistic	ADJ
issue-2574	188	66	and	and	CCONJ
issue-2574	188	67	cohesive	cohesive	ADJ
issue-2574	188	68	brand	brand	NOUN
issue-2574	188	69	experience	experience	NOUN
issue-2574	188	70	.	.	PUNCT
issue-2574	189	1	in	in	ADP
issue-2574	189	2	light	light	NOUN
issue-2574	189	3	of	of	ADP
issue-2574	189	4	the	the	DET
issue-2574	189	5	identified	identify	VERB
issue-2574	189	6	necessity	necessity	NOUN
issue-2574	189	7	for	for	ADP
issue-2574	189	8	audio	audio	ADJ
issue-2574	189	9	branding	branding	NOUN
issue-2574	189	10	in	in	ADP
issue-2574	189	11	the	the	DET
issue-2574	189	12	context	context	NOUN
issue-2574	189	13	of	of	ADP
issue-2574	189	14	smes	sme	NOUN
issue-2574	189	15	,	,	PUNCT
issue-2574	189	16	this	this	DET
issue-2574	189	17	research	research	NOUN
issue-2574	189	18	further	further	ADJ
issue-2574	189	19	addresses	address	VERB
issue-2574	189	20	the	the	DET
issue-2574	189	21	following	follow	VERB
issue-2574	189	22	question	question	NOUN
issue-2574	189	23	:	:	PUNCT
issue-2574	189	24	what	what	PRON
issue-2574	189	25	are	be	AUX
issue-2574	189	26	the	the	DET
issue-2574	189	27	potential	potential	ADJ
issue-2574	189	28	applications	application	NOUN
issue-2574	189	29	of	of	ADP
issue-2574	189	30	audio	audio	NOUN
issue-2574	189	31	branding	branding	NOUN
issue-2574	189	32	for	for	ADP
issue-2574	189	33	smes	sme	NOUN
issue-2574	189	34	and	and	CCONJ
issue-2574	189	35	how	how	SCONJ
issue-2574	189	36	should	should	AUX
issue-2574	189	37	such	such	ADJ
issue-2574	189	38	enterprises	enterprise	NOUN
issue-2574	189	39	utilise	utilise	VERB
issue-2574	189	40	it	it	PRON
issue-2574	189	41	?	?	PUNCT
issue-2574	190	1	one	one	NUM
issue-2574	190	2	immediate	immediate	ADJ
issue-2574	190	3	and	and	CCONJ
issue-2574	190	4	straightforward	straightforward	ADJ
issue-2574	190	5	answer	answer	NOUN
issue-2574	190	6	is	be	AUX
issue-2574	190	7	the	the	DET
issue-2574	190	8	collaboration	collaboration	NOUN
issue-2574	190	9	with	with	ADP
issue-2574	190	10	audio	audio	ADJ
issue-2574	190	11	agencies	agency	NOUN
issue-2574	190	12	,	,	PUNCT
issue-2574	190	13	as	as	SCONJ
issue-2574	190	14	they	they	PRON
issue-2574	190	15	possess	possess	VERB
issue-2574	190	16	the	the	DET
issue-2574	190	17	unique	unique	ADJ
issue-2574	190	18	skill	skill	NOUN
issue-2574	190	19	set	set	VERB
issue-2574	190	20	needed	need	VERB
issue-2574	190	21	for	for	ADP
issue-2574	190	22	music	music	NOUN
issue-2574	190	23	in	in	ADP
issue-2574	190	24	branding	brand	VERB
issue-2574	190	25	that	that	SCONJ
issue-2574	190	26	most	most	ADJ
issue-2574	190	27	brand	brand	NOUN
issue-2574	190	28	owners	owner	NOUN
issue-2574	190	29	lack	lack	VERB
issue-2574	190	30	.	.	PUNCT
issue-2574	191	1	however	however	ADV
issue-2574	191	2	,	,	PUNCT
issue-2574	191	3	the	the	DET
issue-2574	191	4	research	research	NOUN
issue-2574	191	5	indicated	indicate	VERB
issue-2574	191	6	that	that	SCONJ
issue-2574	191	7	many	many	ADJ
issue-2574	191	8	of	of	ADP
issue-2574	191	9	these	these	DET
issue-2574	191	10	agencies	agency	NOUN
issue-2574	191	11	do	do	AUX
issue-2574	191	12	not	not	PART
issue-2574	191	13	design	design	VERB
issue-2574	191	14	their	their	PRON
issue-2574	191	15	services	service	NOUN
issue-2574	191	16	with	with	ADP
issue-2574	191	17	baltic	baltic	ADJ
issue-2574	191	18	journal	journal	PROPN
issue-2574	191	19	of	of	ADP
issue-2574	191	20	economic	economic	ADJ
issue-2574	191	21	studies	study	NOUN
issue-2574	191	22	38	38	NUM
issue-2574	191	23	vol	vol	NOUN
issue-2574	191	24	.	.	PUNCT
issue-2574	192	1	10	10	NUM
issue-2574	192	2	no	no	NOUN
issue-2574	192	3	.	.	NOUN
issue-2574	193	1	4	4	NUM
issue-2574	193	2	,	,	PUNCT
issue-2574	193	3	2024	2024	NUM
issue-2574	193	4	smes	sme	NOUN
issue-2574	193	5	in	in	ADP
issue-2574	193	6	mind	mind	NOUN
issue-2574	193	7	.	.	PUNCT
issue-2574	194	1	this	this	PRON
issue-2574	194	2	is	be	AUX
issue-2574	194	3	particularly	particularly	ADV
issue-2574	194	4	the	the	DET
issue-2574	194	5	case	case	NOUN
issue-2574	194	6	with	with	ADP
issue-2574	194	7	established	establish	VERB
issue-2574	194	8	agencies	agency	NOUN
issue-2574	194	9	,	,	PUNCT
issue-2574	194	10	while	while	SCONJ
issue-2574	194	11	smaller	small	ADJ
issue-2574	194	12	ones	one	NOUN
issue-2574	194	13	face	face	VERB
issue-2574	194	14	a	a	DET
issue-2574	194	15	different	different	ADJ
issue-2574	194	16	challenge	challenge	NOUN
issue-2574	194	17	–	–	PUNCT
issue-2574	194	18	they	they	PRON
issue-2574	194	19	struggle	struggle	VERB
issue-2574	194	20	to	to	PART
issue-2574	194	21	convey	convey	VERB
issue-2574	194	22	the	the	DET
issue-2574	194	23	value	value	NOUN
issue-2574	194	24	of	of	ADP
issue-2574	194	25	audio	audio	NOUN
issue-2574	194	26	branding	branding	NOUN
issue-2574	194	27	due	due	ADP
issue-2574	194	28	to	to	ADP
issue-2574	194	29	a	a	DET
issue-2574	194	30	general	general	ADJ
issue-2574	194	31	lack	lack	NOUN
issue-2574	194	32	of	of	ADP
issue-2574	194	33	awareness	awareness	NOUN
issue-2574	194	34	about	about	ADP
issue-2574	194	35	this	this	DET
issue-2574	194	36	practice	practice	NOUN
issue-2574	194	37	among	among	ADP
issue-2574	194	38	smes	sme	NOUN
issue-2574	194	39	.	.	PUNCT
issue-2574	195	1	it	it	PRON
issue-2574	195	2	is	be	AUX
issue-2574	195	3	important	important	ADJ
issue-2574	195	4	to	to	PART
issue-2574	195	5	highlight	highlight	VERB
issue-2574	195	6	that	that	SCONJ
issue-2574	195	7	this	this	DET
issue-2574	195	8	exploratory	exploratory	ADJ
issue-2574	195	9	research	research	NOUN
issue-2574	195	10	was	be	AUX
issue-2574	195	11	primarily	primarily	ADV
issue-2574	195	12	focused	focus	VERB
issue-2574	195	13	on	on	ADP
issue-2574	195	14	central	central	ADJ
issue-2574	195	15	europe	europe	PROPN
issue-2574	195	16	,	,	PUNCT
issue-2574	195	17	with	with	ADP
issue-2574	195	18	surveys	survey	NOUN
issue-2574	195	19	conducted	conduct	VERB
issue-2574	195	20	among	among	ADP
issue-2574	195	21	smes	sme	NOUN
issue-2574	195	22	and	and	CCONJ
issue-2574	195	23	audio	audio	NOUN
issue-2574	195	24	agencies	agency	NOUN
issue-2574	195	25	in	in	ADP
issue-2574	195	26	a	a	DET
issue-2574	195	27	range	range	NOUN
issue-2574	195	28	of	of	ADP
issue-2574	195	29	countries	country	NOUN
issue-2574	195	30	.	.	PUNCT
issue-2574	196	1	given	give	VERB
issue-2574	196	2	the	the	DET
issue-2574	196	3	qualitative	qualitative	ADJ
issue-2574	196	4	nature	nature	NOUN
issue-2574	196	5	of	of	ADP
issue-2574	196	6	this	this	DET
issue-2574	196	7	study	study	NOUN
issue-2574	196	8	,	,	PUNCT
issue-2574	196	9	it	it	PRON
issue-2574	196	10	is	be	AUX
issue-2574	196	11	not	not	PART
issue-2574	196	12	feasible	feasible	ADJ
issue-2574	196	13	to	to	PART
issue-2574	196	14	make	make	VERB
issue-2574	196	15	sweeping	sweeping	ADJ
issue-2574	196	16	generalisations	generalisation	NOUN
issue-2574	196	17	.	.	PUNCT
issue-2574	197	1	instead	instead	ADV
issue-2574	197	2	,	,	PUNCT
issue-2574	197	3	this	this	DET
issue-2574	197	4	study	study	NOUN
issue-2574	197	5	aims	aim	VERB
issue-2574	197	6	to	to	PART
issue-2574	197	7	elucidate	elucidate	VERB
issue-2574	197	8	the	the	DET
issue-2574	197	9	issues	issue	NOUN
issue-2574	197	10	at	at	ADP
issue-2574	197	11	hand	hand	NOUN
issue-2574	197	12	without	without	ADP
issue-2574	197	13	making	make	VERB
issue-2574	197	14	sweeping	sweeping	ADJ
issue-2574	197	15	statements	statement	NOUN
issue-2574	197	16	.	.	PUNCT
issue-2574	198	1	however	however	ADV
issue-2574	198	2	,	,	PUNCT
issue-2574	198	3	one	one	NUM
issue-2574	198	4	point	point	NOUN
issue-2574	198	5	that	that	PRON
issue-2574	198	6	seems	seem	VERB
issue-2574	198	7	universally	universally	ADV
issue-2574	198	8	true	true	ADJ
issue-2574	198	9	is	be	AUX
issue-2574	198	10	that	that	SCONJ
issue-2574	198	11	the	the	DET
issue-2574	198	12	possibilities	possibility	NOUN
issue-2574	198	13	of	of	ADP
issue-2574	198	14	the	the	DET
issue-2574	198	15	use	use	NOUN
issue-2574	198	16	of	of	ADP
issue-2574	198	17	audio	audio	ADJ
issue-2574	198	18	branding	branding	NOUN
issue-2574	198	19	are	be	AUX
issue-2574	198	20	the	the	DET
issue-2574	198	21	same	same	ADJ
issue-2574	198	22	for	for	ADP
issue-2574	198	23	smes	sme	NOUN
issue-2574	198	24	and	and	CCONJ
issue-2574	198	25	larger	large	ADJ
issue-2574	198	26	enterprises	enterprise	NOUN
issue-2574	198	27	alike	alike	ADV
issue-2574	198	28	.	.	PUNCT
issue-2574	199	1	these	these	PRON
issue-2574	199	2	can	can	AUX
issue-2574	199	3	be	be	AUX
issue-2574	199	4	divided	divide	VERB
issue-2574	199	5	into	into	ADP
issue-2574	199	6	two	two	NUM
issue-2574	199	7	categories	category	NOUN
issue-2574	199	8	:	:	PUNCT
issue-2574	199	9	possibilities	possibility	NOUN
issue-2574	199	10	of	of	ADP
issue-2574	199	11	use	use	NOUN
issue-2574	199	12	once	once	SCONJ
issue-2574	199	13	it	it	PRON
issue-2574	199	14	is	be	AUX
issue-2574	199	15	implemented	implement	VERB
issue-2574	199	16	and	and	CCONJ
issue-2574	199	17	possibilities	possibility	NOUN
issue-2574	199	18	of	of	ADP
issue-2574	199	19	use	use	NOUN
issue-2574	199	20	during	during	ADP
issue-2574	199	21	the	the	DET
issue-2574	199	22	creation	creation	NOUN
issue-2574	199	23	and	and	CCONJ
issue-2574	199	24	implementation	implementation	NOUN
issue-2574	199	25	process	process	NOUN
issue-2574	199	26	.	.	PUNCT
issue-2574	200	1	both	both	PRON
issue-2574	200	2	field	field	NOUN
issue-2574	200	3	and	and	CCONJ
issue-2574	200	4	theoretical	theoretical	ADJ
issue-2574	200	5	analysis	analysis	NOUN
issue-2574	200	6	revealed	reveal	VERB
issue-2574	200	7	that	that	SCONJ
issue-2574	200	8	once	once	ADV
issue-2574	200	9	implemented	implement	VERB
issue-2574	200	10	,	,	PUNCT
issue-2574	200	11	audio	audio	ADJ
issue-2574	200	12	branding	branding	NOUN
issue-2574	200	13	can	can	AUX
issue-2574	200	14	increase	increase	VERB
issue-2574	200	15	brand	brand	NOUN
issue-2574	200	16	equity	equity	NOUN
issue-2574	200	17	,	,	PUNCT
issue-2574	200	18	emotional	emotional	ADJ
issue-2574	200	19	connection	connection	NOUN
issue-2574	200	20	with	with	ADP
issue-2574	200	21	consumers	consumer	NOUN
issue-2574	200	22	,	,	PUNCT
issue-2574	200	23	brand	brand	NOUN
issue-2574	200	24	loyalty	loyalty	NOUN
issue-2574	200	25	and	and	CCONJ
issue-2574	200	26	trust	trust	NOUN
issue-2574	200	27	,	,	PUNCT
issue-2574	200	28	purchase	purchase	NOUN
issue-2574	200	29	behaviour	behaviour	NOUN
issue-2574	200	30	and	and	CCONJ
issue-2574	200	31	enhance	enhance	VERB
issue-2574	200	32	brand	brand	NOUN
issue-2574	200	33	image	image	NOUN
issue-2574	200	34	and	and	CCONJ
issue-2574	200	35	experience	experience	NOUN
issue-2574	200	36	.	.	PUNCT
issue-2574	201	1	the	the	DET
issue-2574	201	2	creation	creation	NOUN
issue-2574	201	3	and	and	CCONJ
issue-2574	201	4	implementation	implementation	NOUN
issue-2574	201	5	process	process	NOUN
issue-2574	201	6	appears	appear	VERB
issue-2574	201	7	to	to	PART
issue-2574	201	8	be	be	AUX
issue-2574	201	9	consistent	consistent	ADJ
issue-2574	201	10	across	across	ADP
issue-2574	201	11	smes	sme	NOUN
issue-2574	201	12	and	and	CCONJ
issue-2574	201	13	larger	large	ADJ
issue-2574	201	14	companies	company	NOUN
issue-2574	201	15	.	.	PUNCT
issue-2574	202	1	the	the	DET
issue-2574	202	2	agencies	agency	NOUN
issue-2574	202	3	surveyed	survey	VERB
issue-2574	202	4	generally	generally	ADV
issue-2574	202	5	followed	follow	VERB
issue-2574	202	6	the	the	DET
issue-2574	202	7	audio	audio	ADJ
issue-2574	202	8	branding	branding	NOUN
issue-2574	202	9	creation	creation	NOUN
issue-2574	202	10	model	model	NOUN
issue-2574	202	11	proposed	propose	VERB
issue-2574	202	12	by	by	ADP
issue-2574	202	13	jackson	jackson	PROPN
issue-2574	202	14	and	and	CCONJ
issue-2574	202	15	fulberg	fulberg	ADP
issue-2574	202	16	(	(	PUNCT
issue-2574	202	17	2003	2003	NUM
issue-2574	202	18	)	)	PUNCT
issue-2574	202	19	.	.	PUNCT
issue-2574	203	1	while	while	SCONJ
issue-2574	203	2	the	the	DET
issue-2574	203	3	specific	specific	ADJ
issue-2574	203	4	approaches	approach	NOUN
issue-2574	203	5	and	and	CCONJ
issue-2574	203	6	methodologies	methodology	NOUN
issue-2574	203	7	employed	employ	VERB
issue-2574	203	8	may	may	AUX
issue-2574	203	9	vary	vary	VERB
issue-2574	203	10	,	,	PUNCT
issue-2574	203	11	the	the	DET
issue-2574	203	12	fundamental	fundamental	ADJ
issue-2574	203	13	stages	stage	NOUN
issue-2574	203	14	remain	remain	VERB
issue-2574	203	15	consistent	consistent	ADJ
issue-2574	203	16	.	.	PUNCT
issue-2574	204	1	these	these	PRON
issue-2574	204	2	include	include	VERB
issue-2574	204	3	the	the	DET
issue-2574	204	4	creation	creation	NOUN
issue-2574	204	5	of	of	ADP
issue-2574	204	6	a	a	DET
issue-2574	204	7	brand	brand	NOUN
issue-2574	204	8	brief	brief	NOUN
issue-2574	204	9	,	,	PUNCT
issue-2574	204	10	the	the	DET
issue-2574	204	11	engagement	engagement	NOUN
issue-2574	204	12	in	in	ADP
issue-2574	204	13	creative	creative	ADJ
issue-2574	204	14	learning	learning	NOUN
issue-2574	204	15	through	through	ADP
issue-2574	204	16	the	the	DET
issue-2574	204	17	utilisation	utilisation	NOUN
issue-2574	204	18	of	of	ADP
issue-2574	204	19	audits	audits	NOUN
issue-2574	204	20	and	and	CCONJ
issue-2574	204	21	mood	mood	NOUN
issue-2574	204	22	boards	board	NOUN
issue-2574	204	23	,	,	PUNCT
issue-2574	204	24	the	the	DET
issue-2574	204	25	establishment	establishment	NOUN
issue-2574	204	26	of	of	ADP
issue-2574	204	27	a	a	DET
issue-2574	204	28	distinctive	distinctive	ADJ
issue-2574	204	29	sonic	sonic	ADJ
issue-2574	204	30	identity	identity	NOUN
issue-2574	204	31	,	,	PUNCT
issue-2574	204	32	and	and	CCONJ
issue-2574	204	33	the	the	DET
issue-2574	204	34	implementation	implementation	NOUN
issue-2574	204	35	of	of	ADP
issue-2574	204	36	this	this	DET
issue-2574	204	37	identity	identity	NOUN
issue-2574	204	38	across	across	ADP
issue-2574	204	39	all	all	DET
issue-2574	204	40	brand	brand	NOUN
issue-2574	204	41	touchpoints	touchpoint	NOUN
issue-2574	204	42	.	.	PUNCT
issue-2574	205	1	continuous	continuous	ADJ
issue-2574	205	2	feedback	feedback	NOUN
issue-2574	205	3	and	and	CCONJ
issue-2574	205	4	research	research	NOUN
issue-2574	205	5	are	be	AUX
issue-2574	205	6	integrated	integrate	VERB
issue-2574	205	7	into	into	ADP
issue-2574	205	8	the	the	DET
issue-2574	205	9	process	process	NOUN
issue-2574	205	10	to	to	PART
issue-2574	205	11	ensure	ensure	VERB
issue-2574	205	12	the	the	DET
issue-2574	205	13	sonic	sonic	ADJ
issue-2574	205	14	identity	identity	NOUN
issue-2574	205	15	remains	remain	VERB
issue-2574	205	16	relevant	relevant	ADJ
issue-2574	205	17	and	and	CCONJ
issue-2574	205	18	impactful	impactful	ADJ
issue-2574	205	19	.	.	PUNCT
issue-2574	206	1	given	give	VERB
issue-2574	206	2	the	the	DET
issue-2574	206	3	particularity	particularity	NOUN
issue-2574	206	4	,	,	PUNCT
issue-2574	206	5	complexity	complexity	NOUN
issue-2574	206	6	and	and	CCONJ
issue-2574	206	7	specificity	specificity	NOUN
issue-2574	206	8	required	require	VERB
issue-2574	206	9	to	to	PART
issue-2574	206	10	create	create	VERB
issue-2574	206	11	audio	audio	ADJ
issue-2574	206	12	branding	branding	NOUN
issue-2574	206	13	,	,	PUNCT
issue-2574	206	14	both	both	DET
issue-2574	206	15	theory	theory	NOUN
issue-2574	206	16	and	and	CCONJ
issue-2574	206	17	field	field	NOUN
issue-2574	206	18	analysis	analysis	NOUN
issue-2574	206	19	suggest	suggest	VERB
issue-2574	206	20	that	that	SCONJ
issue-2574	206	21	smes	sme	NOUN
issue-2574	206	22	should	should	AUX
issue-2574	206	23	work	work	VERB
issue-2574	206	24	with	with	ADP
issue-2574	206	25	audio	audio	ADJ
issue-2574	206	26	agencies	agency	NOUN
issue-2574	206	27	for	for	ADP
issue-2574	206	28	this	this	DET
issue-2574	206	29	task	task	NOUN
issue-2574	206	30	.	.	PUNCT
issue-2574	207	1	however	however	ADV
issue-2574	207	2	,	,	PUNCT
issue-2574	207	3	given	give	VERB
issue-2574	207	4	the	the	DET
issue-2574	207	5	resource	resource	NOUN
issue-2574	207	6	constraints	constraint	NOUN
issue-2574	207	7	of	of	ADP
issue-2574	207	8	smes	sme	NOUN
issue-2574	207	9	and	and	CCONJ
issue-2574	207	10	the	the	DET
issue-2574	207	11	lack	lack	NOUN
issue-2574	207	12	of	of	ADP
issue-2574	207	13	perceived	perceive	VERB
issue-2574	207	14	value	value	NOUN
issue-2574	207	15	of	of	ADP
issue-2574	207	16	such	such	DET
issue-2574	207	17	an	an	DET
issue-2574	207	18	investment	investment	NOUN
issue-2574	207	19	–	–	PUNCT
issue-2574	207	20	especially	especially	ADV
issue-2574	207	21	given	give	VERB
issue-2574	207	22	the	the	DET
issue-2574	207	23	difficulty	difficulty	NOUN
issue-2574	207	24	of	of	ADP
issue-2574	207	25	measuring	measure	VERB
issue-2574	207	26	its	its	PRON
issue-2574	207	27	impact	impact	NOUN
issue-2574	207	28	–	–	PUNCT
issue-2574	207	29	there	there	PRON
issue-2574	207	30	is	be	VERB
issue-2574	207	31	a	a	DET
issue-2574	207	32	need	need	NOUN
issue-2574	207	33	for	for	ADP
issue-2574	207	34	a	a	DET
issue-2574	207	35	more	more	ADV
issue-2574	207	36	cost	cost	NOUN
issue-2574	207	37	-	-	PUNCT
issue-2574	207	38	effective	effective	ADJ
issue-2574	207	39	,	,	PUNCT
issue-2574	207	40	practical	practical	ADJ
issue-2574	207	41	approach	approach	NOUN
issue-2574	207	42	.	.	PUNCT
issue-2574	208	1	despite	despite	SCONJ
issue-2574	208	2	the	the	DET
issue-2574	208	3	growing	grow	VERB
issue-2574	208	4	demand	demand	NOUN
issue-2574	208	5	for	for	ADP
issue-2574	208	6	audio	audio	ADJ
issue-2574	208	7	advertising	advertising	NOUN
issue-2574	208	8	solutions	solution	NOUN
issue-2574	208	9	,	,	PUNCT
issue-2574	208	10	both	both	DET
issue-2574	208	11	theory	theory	NOUN
issue-2574	208	12	and	and	CCONJ
issue-2574	208	13	field	field	NOUN
issue-2574	208	14	analysis	analysis	NOUN
issue-2574	208	15	show	show	VERB
issue-2574	208	16	that	that	SCONJ
issue-2574	208	17	smes	sme	NOUN
issue-2574	208	18	tend	tend	VERB
issue-2574	208	19	to	to	PART
issue-2574	208	20	be	be	AUX
issue-2574	208	21	pragmatic	pragmatic	ADJ
issue-2574	208	22	and	and	CCONJ
issue-2574	208	23	focus	focus	VERB
issue-2574	208	24	on	on	ADP
issue-2574	208	25	products	product	NOUN
issue-2574	208	26	or	or	CCONJ
issue-2574	208	27	individual	individual	ADJ
issue-2574	208	28	campaigns	campaign	NOUN
issue-2574	208	29	when	when	SCONJ
issue-2574	208	30	it	it	PRON
issue-2574	208	31	comes	come	VERB
issue-2574	208	32	to	to	ADP
issue-2574	208	33	marketing	marketing	NOUN
issue-2574	208	34	solutions	solution	NOUN
issue-2574	208	35	.	.	PUNCT
issue-2574	209	1	this	this	DET
issue-2574	209	2	highlights	highlight	VERB
issue-2574	209	3	the	the	DET
issue-2574	209	4	necessity	necessity	NOUN
issue-2574	209	5	to	to	PART
issue-2574	209	6	enhance	enhance	VERB
issue-2574	209	7	awareness	awareness	NOUN
issue-2574	209	8	that	that	SCONJ
issue-2574	209	9	branding	brand	VERB
issue-2574	209	10	marketing	marketing	NOUN
issue-2574	209	11	solutions	solution	NOUN
issue-2574	209	12	,	,	PUNCT
issue-2574	209	13	including	include	VERB
issue-2574	209	14	audio	audio	ADJ
issue-2574	209	15	branding	branding	NOUN
issue-2574	209	16	,	,	PUNCT
issue-2574	209	17	can	can	AUX
issue-2574	209	18	facilitate	facilitate	VERB
issue-2574	209	19	short	short	ADJ
issue-2574	209	20	-	-	PUNCT
issue-2574	209	21	term	term	NOUN
issue-2574	209	22	gains	gain	NOUN
issue-2574	209	23	while	while	SCONJ
issue-2574	209	24	supporting	support	VERB
issue-2574	209	25	long	long	ADJ
issue-2574	209	26	-	-	PUNCT
issue-2574	209	27	term	term	NOUN
issue-2574	209	28	marketing	marketing	NOUN
issue-2574	209	29	strategies	strategy	NOUN
issue-2574	209	30	.	.	PUNCT
issue-2574	210	1	the	the	DET
issue-2574	210	2	findings	finding	NOUN
issue-2574	210	3	collectively	collectively	ADV
issue-2574	210	4	indicate	indicate	VERB
issue-2574	210	5	an	an	DET
issue-2574	210	6	increasing	increase	VERB
issue-2574	210	7	requirement	requirement	NOUN
issue-2574	210	8	for	for	ADP
issue-2574	210	9	a	a	DET
issue-2574	210	10	solution	solution	NOUN
issue-2574	210	11	that	that	PRON
issue-2574	210	12	can	can	AUX
issue-2574	210	13	stimulate	stimulate	VERB
issue-2574	210	14	interest	interest	NOUN
issue-2574	210	15	among	among	ADP
issue-2574	210	16	smes	sme	NOUN
issue-2574	210	17	,	,	PUNCT
issue-2574	210	18	enhance	enhance	VERB
issue-2574	210	19	their	their	PRON
issue-2574	210	20	comprehension	comprehension	NOUN
issue-2574	210	21	and	and	CCONJ
issue-2574	210	22	perception	perception	NOUN
issue-2574	210	23	of	of	ADP
issue-2574	210	24	audio	audio	NOUN
issue-2574	210	25	branding	branding	NOUN
issue-2574	210	26	as	as	ADP
issue-2574	210	27	valuable	valuable	ADJ
issue-2574	210	28	,	,	PUNCT
issue-2574	210	29	and	and	CCONJ
issue-2574	210	30	facilitate	facilitate	VERB
issue-2574	210	31	the	the	DET
issue-2574	210	32	implementation	implementation	NOUN
issue-2574	210	33	of	of	ADP
issue-2574	210	34	this	this	DET
issue-2574	210	35	practice	practice	NOUN
issue-2574	210	36	in	in	ADP
issue-2574	210	37	a	a	DET
issue-2574	210	38	more	more	ADV
issue-2574	210	39	feasible	feasible	ADJ
issue-2574	210	40	and	and	CCONJ
issue-2574	210	41	cost	cost	NOUN
issue-2574	210	42	-	-	PUNCT
issue-2574	210	43	effective	effective	ADJ
issue-2574	210	44	manner	manner	NOUN
issue-2574	210	45	.	.	PUNCT
issue-2574	211	1	the	the	DET
issue-2574	211	2	theoretical	theoretical	ADJ
issue-2574	211	3	analysis	analysis	NOUN
issue-2574	211	4	of	of	ADP
issue-2574	211	5	branding	brand	VERB
issue-2574	211	6	in	in	ADP
issue-2574	211	7	the	the	DET
issue-2574	211	8	context	context	NOUN
issue-2574	211	9	of	of	ADP
issue-2574	211	10	smes	sme	NOUN
issue-2574	211	11	indicates	indicate	VERB
issue-2574	211	12	that	that	SCONJ
issue-2574	211	13	smes	sme	NOUN
issue-2574	211	14	are	be	AUX
issue-2574	211	15	more	more	ADV
issue-2574	211	16	likely	likely	ADJ
issue-2574	211	17	to	to	PART
issue-2574	211	18	adopt	adopt	VERB
issue-2574	211	19	branding	branding	NOUN
issue-2574	211	20	solutions	solution	NOUN
issue-2574	211	21	when	when	SCONJ
issue-2574	211	22	they	they	PRON
issue-2574	211	23	can	can	AUX
issue-2574	211	24	execute	execute	VERB
issue-2574	211	25	them	they	PRON
issue-2574	211	26	in	in	ADP
issue-2574	211	27	-	-	PUNCT
issue-2574	211	28	house	house	NOUN
issue-2574	211	29	,	,	PUNCT
issue-2574	211	30	thereby	thereby	ADV
issue-2574	211	31	reducing	reduce	VERB
issue-2574	211	32	the	the	DET
issue-2574	211	33	intimidation	intimidation	NOUN
issue-2574	211	34	factor	factor	NOUN
issue-2574	211	35	associated	associate	VERB
issue-2574	211	36	with	with	ADP
issue-2574	211	37	large	large	ADJ
issue-2574	211	38	investments	investment	NOUN
issue-2574	211	39	.	.	PUNCT
issue-2574	212	1	subsequently	subsequently	ADV
issue-2574	212	2	,	,	PUNCT
issue-2574	212	3	a	a	DET
issue-2574	212	4	comparable	comparable	ADJ
issue-2574	212	5	hands	hand	NOUN
issue-2574	212	6	-	-	PUNCT
issue-2574	212	7	on	on	ADP
issue-2574	212	8	methodology	methodology	NOUN
issue-2574	212	9	to	to	ADP
issue-2574	212	10	audio	audio	ADJ
issue-2574	212	11	branding	branding	NOUN
issue-2574	212	12	could	could	AUX
issue-2574	212	13	enable	enable	VERB
issue-2574	212	14	smes	sme	NOUN
issue-2574	212	15	to	to	PART
issue-2574	212	16	comprehend	comprehend	VERB
issue-2574	212	17	its	its	PRON
issue-2574	212	18	value	value	NOUN
issue-2574	212	19	by	by	ADP
issue-2574	212	20	directly	directly	ADV
issue-2574	212	21	experiencing	experience	VERB
issue-2574	212	22	its	its	PRON
issue-2574	212	23	impact	impact	NOUN
issue-2574	212	24	when	when	SCONJ
issue-2574	212	25	they	they	PRON
issue-2574	212	26	attempt	attempt	VERB
issue-2574	212	27	to	to	PART
issue-2574	212	28	outsource	outsource	VERB
issue-2574	212	29	at	at	ADP
issue-2574	212	30	least	least	ADJ
issue-2574	212	31	a	a	DET
issue-2574	212	32	portion	portion	NOUN
issue-2574	212	33	of	of	ADP
issue-2574	212	34	it	it	PRON
issue-2574	212	35	themselves	themselves	PRON
issue-2574	212	36	.	.	PUNCT
issue-2574	213	1	upon	upon	SCONJ
issue-2574	213	2	observing	observe	VERB
issue-2574	213	3	outcomes	outcome	NOUN
issue-2574	213	4	and	and	CCONJ
issue-2574	213	5	acquiring	acquire	VERB
issue-2574	213	6	hands	hand	NOUN
issue-2574	213	7	-	-	PUNCT
issue-2574	213	8	on	on	ADP
issue-2574	213	9	experience	experience	NOUN
issue-2574	213	10	,	,	PUNCT
issue-2574	213	11	smes	sme	NOUN
issue-2574	213	12	may	may	AUX
issue-2574	213	13	then	then	ADV
issue-2574	213	14	be	be	AUX
issue-2574	213	15	more	more	ADV
issue-2574	213	16	inclined	inclined	ADJ
issue-2574	213	17	to	to	PART
issue-2574	213	18	pursue	pursue	VERB
issue-2574	213	19	further	further	ADJ
issue-2574	213	20	audio	audio	ADJ
issue-2574	213	21	branding	branding	NOUN
issue-2574	213	22	solutions	solution	NOUN
issue-2574	213	23	,	,	PUNCT
issue-2574	213	24	potentially	potentially	ADV
issue-2574	213	25	through	through	ADP
issue-2574	213	26	engagement	engagement	NOUN
issue-2574	213	27	with	with	ADP
issue-2574	213	28	audio	audio	ADJ
issue-2574	213	29	agencies	agency	NOUN
issue-2574	213	30	.	.	PUNCT
issue-2574	214	1	although	although	SCONJ
issue-2574	214	2	there	there	PRON
issue-2574	214	3	is	be	VERB
issue-2574	214	4	consensus	consensus	NOUN
issue-2574	214	5	among	among	ADP
issue-2574	214	6	experts	expert	NOUN
issue-2574	214	7	that	that	PRON
issue-2574	214	8	smes	sme	NOUN
issue-2574	214	9	are	be	AUX
issue-2574	214	10	capable	capable	ADJ
issue-2574	214	11	of	of	ADP
issue-2574	214	12	establishing	establish	VERB
issue-2574	214	13	an	an	DET
issue-2574	214	14	audio	audio	ADJ
issue-2574	214	15	brand	brand	NOUN
issue-2574	214	16	independently	independently	ADV
issue-2574	214	17	,	,	PUNCT
issue-2574	214	18	the	the	DET
issue-2574	214	19	existence	existence	NOUN
issue-2574	214	20	of	of	ADP
issue-2574	214	21	audio	audio	ADJ
issue-2574	214	22	agencies	agency	NOUN
issue-2574	214	23	is	be	AUX
issue-2574	214	24	justified	justify	VERB
issue-2574	214	25	by	by	ADP
issue-2574	214	26	the	the	DET
issue-2574	214	27	necessity	necessity	NOUN
issue-2574	214	28	for	for	ADP
issue-2574	214	29	professional	professional	ADJ
issue-2574	214	30	expertise	expertise	NOUN
issue-2574	214	31	.	.	PUNCT
issue-2574	215	1	consequently	consequently	ADV
issue-2574	215	2	,	,	PUNCT
issue-2574	215	3	it	it	PRON
issue-2574	215	4	is	be	AUX
issue-2574	215	5	recommended	recommend	VERB
issue-2574	215	6	that	that	SCONJ
issue-2574	215	7	smes	sme	NOUN
issue-2574	215	8	either	either	CCONJ
issue-2574	215	9	employ	employ	VERB
issue-2574	215	10	an	an	DET
issue-2574	215	11	in	in	ADP
issue-2574	215	12	-	-	PUNCT
issue-2574	215	13	house	house	NOUN
issue-2574	215	14	audio	audio	NOUN
issue-2574	215	15	creative	creative	ADJ
issue-2574	215	16	expert	expert	NOUN
issue-2574	215	17	or	or	CCONJ
issue-2574	215	18	collaborate	collaborate	VERB
issue-2574	215	19	with	with	ADP
issue-2574	215	20	audio	audio	ADJ
issue-2574	215	21	agencies	agency	NOUN
issue-2574	215	22	.	.	PUNCT
issue-2574	216	1	however	however	ADV
issue-2574	216	2	,	,	PUNCT
issue-2574	216	3	if	if	SCONJ
issue-2574	216	4	smes	sme	NOUN
issue-2574	216	5	elect	elect	VERB
issue-2574	216	6	to	to	PART
issue-2574	216	7	pursue	pursue	VERB
issue-2574	216	8	audio	audio	ADJ
issue-2574	216	9	branding	branding	NOUN
issue-2574	216	10	independently	independently	ADV
issue-2574	216	11	,	,	PUNCT
issue-2574	216	12	it	it	PRON
issue-2574	216	13	is	be	AUX
issue-2574	216	14	essential	essential	ADJ
issue-2574	216	15	that	that	SCONJ
issue-2574	216	16	they	they	PRON
issue-2574	216	17	undertake	undertake	VERB
issue-2574	216	18	an	an	DET
issue-2574	216	19	internal	internal	ADJ
issue-2574	216	20	audit	audit	NOUN
issue-2574	216	21	of	of	ADP
issue-2574	216	22	their	their	PRON
issue-2574	216	23	existing	exist	VERB
issue-2574	216	24	sonic	sonic	ADJ
issue-2574	216	25	brand	brand	NOUN
issue-2574	216	26	and	and	CCONJ
issue-2574	216	27	translate	translate	VERB
issue-2574	216	28	their	their	PRON
issue-2574	216	29	brand	brand	NOUN
issue-2574	216	30	values	value	NOUN
issue-2574	216	31	into	into	ADP
issue-2574	216	32	a	a	DET
issue-2574	216	33	musical	musical	ADJ
issue-2574	216	34	language	language	NOUN
issue-2574	216	35	.	.	PUNCT
issue-2574	217	1	th	th	X
issue-2574	217	2	e	e	NOUN
issue-2574	217	3	research	research	NOUN
issue-2574	217	4	for	for	ADP
issue-2574	217	5	this	this	DET
issue-2574	217	6	paper	paper	NOUN
issue-2574	217	7	sought	seek	VERB
issue-2574	217	8	to	to	PART
issue-2574	217	9	identify	identify	VERB
issue-2574	217	10	aspects	aspect	NOUN
issue-2574	217	11	of	of	ADP
issue-2574	217	12	audio	audio	NOUN
issue-2574	217	13	branding	branding	NOUN
issue-2574	217	14	that	that	PRON
issue-2574	217	15	smes	sme	NOUN
issue-2574	217	16	could	could	AUX
issue-2574	217	17	manage	manage	VERB
issue-2574	217	18	independently	independently	ADV
issue-2574	217	19	.	.	PUNCT
issue-2574	218	1	interviews	interview	NOUN
issue-2574	218	2	with	with	ADP
issue-2574	218	3	experts	expert	NOUN
issue-2574	218	4	and	and	CCONJ
issue-2574	218	5	smes	sme	NOUN
issue-2574	218	6	who	who	PRON
issue-2574	218	7	had	have	AUX
issue-2574	218	8	previously	previously	ADV
issue-2574	218	9	engaged	engage	VERB
issue-2574	218	10	in	in	ADP
issue-2574	218	11	audio	audio	ADJ
issue-2574	218	12	branding	branding	NOUN
issue-2574	218	13	–	–	PUNCT
issue-2574	218	14	as	as	ADV
issue-2574	218	15	well	well	ADV
issue-2574	218	16	as	as	ADP
issue-2574	218	17	those	those	PRON
issue-2574	218	18	who	who	PRON
issue-2574	218	19	had	have	AUX
issue-2574	218	20	not	not	PART
issue-2574	218	21	–	–	PUNCT
issue-2574	218	22	revealed	reveal	VERB
issue-2574	218	23	that	that	SCONJ
issue-2574	218	24	smes	sme	NOUN
issue-2574	218	25	often	often	ADV
issue-2574	218	26	start	start	VERB
issue-2574	218	27	by	by	ADP
issue-2574	218	28	licensing	license	VERB
issue-2574	218	29	songs	song	NOUN
issue-2574	218	30	or	or	CCONJ
issue-2574	218	31	sounds	sound	VERB
issue-2574	218	32	for	for	ADP
issue-2574	218	33	use	use	NOUN
issue-2574	218	34	in	in	ADP
issue-2574	218	35	their	their	PRON
issue-2574	218	36	marketing	marketing	NOUN
issue-2574	218	37	strategies	strategy	NOUN
issue-2574	218	38	or	or	CCONJ
issue-2574	218	39	campaigns	campaign	NOUN
issue-2574	218	40	.	.	PUNCT
issue-2574	219	1	this	this	PRON
issue-2574	219	2	suggests	suggest	VERB
issue-2574	219	3	that	that	SCONJ
issue-2574	219	4	smes	sme	NOUN
issue-2574	219	5	tend	tend	VERB
issue-2574	219	6	to	to	PART
issue-2574	219	7	outsource	outsource	VERB
issue-2574	219	8	their	their	PRON
issue-2574	219	9	sound	sound	NOUN
issue-2574	219	10	needs	need	NOUN
issue-2574	219	11	and	and	CCONJ
issue-2574	219	12	raises	raise	VERB
issue-2574	219	13	the	the	DET
issue-2574	219	14	question	question	NOUN
issue-2574	219	15	of	of	ADP
issue-2574	219	16	whether	whether	SCONJ
issue-2574	219	17	they	they	PRON
issue-2574	219	18	could	could	AUX
issue-2574	219	19	do	do	AUX
issue-2574	219	20	this	this	PRON
issue-2574	219	21	more	more	ADV
issue-2574	219	22	efficiently	efficiently	ADV
issue-2574	219	23	through	through	ADP
issue-2574	219	24	audio	audio	ADJ
issue-2574	219	25	branding	branding	NOUN
issue-2574	219	26	.	.	PUNCT
issue-2574	220	1	because	because	SCONJ
issue-2574	220	2	audio	audio	ADJ
issue-2574	220	3	branding	branding	NOUN
issue-2574	220	4	involves	involve	VERB
issue-2574	220	5	the	the	DET
issue-2574	220	6	deliberate	deliberate	ADJ
issue-2574	220	7	use	use	NOUN
issue-2574	220	8	of	of	ADP
issue-2574	220	9	sound	sound	NOUN
issue-2574	220	10	across	across	ADP
issue-2574	220	11	all	all	DET
issue-2574	220	12	brand	brand	NOUN
issue-2574	220	13	touchpoints	touchpoint	NOUN
issue-2574	220	14	,	,	PUNCT
issue-2574	220	15	smes	sme	NOUN
issue-2574	220	16	often	often	ADV
issue-2574	220	17	overlook	overlook	VERB
issue-2574	220	18	this	this	PRON
issue-2574	220	19	and	and	CCONJ
issue-2574	220	20	apply	apply	VERB
issue-2574	220	21	sound	sound	NOUN
issue-2574	220	22	based	base	VERB
issue-2574	220	23	on	on	ADP
issue-2574	220	24	their	their	PRON
issue-2574	220	25	understanding	understanding	NOUN
issue-2574	220	26	.	.	PUNCT
issue-2574	221	1	however	however	ADV
issue-2574	221	2	,	,	PUNCT
issue-2574	221	3	by	by	ADP
issue-2574	221	4	using	use	VERB
issue-2574	221	5	the	the	DET
issue-2574	221	6	tools	tool	NOUN
issue-2574	221	7	identified	identify	VERB
issue-2574	221	8	through	through	ADP
issue-2574	221	9	the	the	DET
issue-2574	221	10	field	field	NOUN
issue-2574	221	11	analysis	analysis	NOUN
issue-2574	221	12	case	case	NOUN
issue-2574	221	13	study	study	NOUN
issue-2574	221	14	and	and	CCONJ
issue-2574	221	15	expert	expert	NOUN
issue-2574	221	16	interviews	interview	NOUN
issue-2574	221	17	,	,	PUNCT
issue-2574	221	18	smes	sme	NOUN
issue-2574	221	19	could	could	AUX
issue-2574	221	20	potentially	potentially	ADV
issue-2574	221	21	achieve	achieve	VERB
issue-2574	221	22	better	well	ADJ
issue-2574	221	23	results	result	NOUN
issue-2574	221	24	with	with	ADP
issue-2574	221	25	their	their	PRON
issue-2574	221	26	audio	audio	ADJ
issue-2574	221	27	branding	branding	NOUN
issue-2574	221	28	efforts	effort	NOUN
issue-2574	221	29	,	,	PUNCT
issue-2574	221	30	even	even	ADV
issue-2574	221	31	with	with	ADP
issue-2574	221	32	limited	limited	ADJ
issue-2574	221	33	resources	resource	NOUN
issue-2574	221	34	.	.	PUNCT
issue-2574	222	1	in	in	ADP
issue-2574	222	2	addition	addition	NOUN
issue-2574	222	3	,	,	PUNCT
issue-2574	222	4	they	they	PRON
issue-2574	222	5	would	would	AUX
issue-2574	222	6	be	be	AUX
issue-2574	222	7	taking	take	VERB
issue-2574	222	8	the	the	DET
issue-2574	222	9	first	first	ADJ
issue-2574	222	10	steps	step	NOUN
issue-2574	222	11	necessary	necessary	ADJ
issue-2574	222	12	for	for	ADP
issue-2574	222	13	future	future	ADJ
issue-2574	222	14	collaboration	collaboration	NOUN
issue-2574	222	15	with	with	ADP
issue-2574	222	16	audio	audio	ADJ
issue-2574	222	17	branding	branding	NOUN
issue-2574	222	18	agencies	agency	NOUN
issue-2574	222	19	,	,	PUNCT
issue-2574	222	20	such	such	ADJ
issue-2574	222	21	as	as	ADP
issue-2574	222	22	identifying	identify	VERB
issue-2574	222	23	their	their	PRON
issue-2574	222	24	brand	brand	NOUN
issue-2574	222	25	sounds	sound	VERB
issue-2574	222	26	through	through	ADP
issue-2574	222	27	a	a	DET
issue-2574	222	28	brand	brand	NOUN
issue-2574	222	29	sound	sound	NOUN
issue-2574	222	30	audit	audit	NOUN
issue-2574	222	31	,	,	PUNCT
issue-2574	222	32	establishing	establish	VERB
issue-2574	222	33	their	their	PRON
issue-2574	222	34	brand	brand	NOUN
issue-2574	222	35	identity	identity	NOUN
issue-2574	222	36	and	and	CCONJ
issue-2574	222	37	a	a	DET
issue-2574	222	38	design	design	NOUN
issue-2574	222	39	language	language	NOUN
issue-2574	222	40	that	that	PRON
issue-2574	222	41	represents	represent	VERB
issue-2574	222	42	their	their	PRON
issue-2574	222	43	brand	brand	NOUN
issue-2574	222	44	values	value	NOUN
issue-2574	222	45	.	.	PUNCT
issue-2574	223	1	carrying	carry	VERB
issue-2574	223	2	out	out	ADP
issue-2574	223	3	this	this	DET
issue-2574	223	4	audit	audit	NOUN
issue-2574	223	5	and	and	CCONJ
issue-2574	223	6	identification	identification	NOUN
issue-2574	223	7	process	process	NOUN
issue-2574	223	8	not	not	PART
issue-2574	223	9	only	only	ADV
issue-2574	223	10	enables	enable	VERB
issue-2574	223	11	smes	sme	NOUN
issue-2574	223	12	to	to	PART
issue-2574	223	13	make	make	VERB
issue-2574	223	14	more	more	ADV
issue-2574	223	15	informed	informed	ADJ
issue-2574	223	16	decisions	decision	NOUN
issue-2574	223	17	and	and	CCONJ
issue-2574	223	18	improve	improve	VERB
issue-2574	223	19	their	their	PRON
issue-2574	223	20	understanding	understanding	NOUN
issue-2574	223	21	of	of	ADP
issue-2574	223	22	the	the	DET
issue-2574	223	23	sound	sound	NOUN
issue-2574	223	24	of	of	ADP
issue-2574	223	25	their	their	PRON
issue-2574	223	26	brand	brand	NOUN
issue-2574	223	27	,	,	PUNCT
issue-2574	223	28	but	but	CCONJ
issue-2574	223	29	also	also	ADV
issue-2574	223	30	facilitates	facilitate	VERB
issue-2574	223	31	future	future	ADJ
issue-2574	223	32	work	work	NOUN
issue-2574	223	33	with	with	ADP
issue-2574	223	34	audio	audio	ADJ
issue-2574	223	35	branding	branding	NOUN
issue-2574	223	36	agencies	agency	NOUN
issue-2574	223	37	.	.	PUNCT
issue-2574	224	1	notably	notably	ADV
issue-2574	224	2	,	,	PUNCT
issue-2574	224	3	previous	previous	ADJ
issue-2574	224	4	work	work	NOUN
issue-2574	224	5	by	by	ADP
issue-2574	224	6	alison	alison	PROPN
issue-2574	224	7	c.	c.	PROPN
issue-2574	224	8	wong	wong	PROPN
issue-2574	224	9	(	(	PUNCT
issue-2574	224	10	2019	2019	NUM
issue-2574	224	11	)	)	PUNCT
issue-2574	224	12	and	and	CCONJ
issue-2574	224	13	graakjaer	graakjaer	PROPN
issue-2574	224	14	n.	n.	PROPN
issue-2574	224	15	&	&	CCONJ
issue-2574	224	16	jantzen	jantzen	PROPN
issue-2574	224	17	c.	c.	PROPN
issue-2574	224	18	(	(	PUNCT
issue-2574	224	19	2009	2009	NUM
issue-2574	224	20	)	)	PUNCT
issue-2574	224	21	focused	focus	VERB
issue-2574	224	22	on	on	ADP
issue-2574	224	23	understanding	understand	VERB
issue-2574	224	24	the	the	DET
issue-2574	224	25	impact	impact	NOUN
issue-2574	224	26	of	of	ADP
issue-2574	224	27	audio	audio	NOUN
issue-2574	224	28	branding	branding	NOUN
issue-2574	224	29	and	and	CCONJ
issue-2574	224	30	explored	explore	VERB
issue-2574	224	31	the	the	DET
issue-2574	224	32	need	need	NOUN
issue-2574	224	33	to	to	PART
issue-2574	224	34	prove	prove	VERB
issue-2574	224	35	its	its	PRON
issue-2574	224	36	value	value	NOUN
issue-2574	224	37	,	,	PUNCT
issue-2574	224	38	particularly	particularly	ADV
issue-2574	224	39	for	for	ADP
issue-2574	224	40	smes	sme	NOUN
issue-2574	224	41	.	.	PUNCT
issue-2574	225	1	contrary	contrary	ADJ
issue-2574	225	2	to	to	ADP
issue-2574	225	3	previous	previous	ADJ
issue-2574	225	4	trends	trend	NOUN
issue-2574	225	5	,	,	PUNCT
issue-2574	225	6	this	this	DET
issue-2574	225	7	study	study	NOUN
issue-2574	225	8	reveals	reveal	VERB
issue-2574	225	9	baltic	baltic	ADJ
issue-2574	225	10	journal	journal	PROPN
issue-2574	225	11	of	of	ADP
issue-2574	225	12	economic	economic	ADJ
issue-2574	225	13	studies	study	NOUN
issue-2574	225	14	39	39	NUM
issue-2574	225	15	vol	vol	NOUN
issue-2574	225	16	.	.	PUNCT
issue-2574	226	1	10	10	NUM
issue-2574	227	1	no	no	NOUN
issue-2574	227	2	.	.	NOUN
issue-2574	228	1	4	4	NUM
issue-2574	228	2	,	,	PUNCT
issue-2574	228	3	2024	2024	NUM
issue-2574	228	4	a	a	DET
issue-2574	228	5	shift	shift	NOUN
issue-2574	228	6	in	in	ADP
issue-2574	228	7	perspective	perspective	NOUN
issue-2574	228	8	:	:	PUNCT
issue-2574	228	9	experts	expert	NOUN
issue-2574	228	10	now	now	ADV
issue-2574	228	11	acknowledge	acknowledge	VERB
issue-2574	228	12	the	the	DET
issue-2574	228	13	value	value	NOUN
issue-2574	228	14	of	of	ADP
issue-2574	228	15	sound	sound	NOUN
issue-2574	228	16	branding	branding	NOUN
issue-2574	228	17	for	for	ADP
issue-2574	228	18	larger	large	ADJ
issue-2574	228	19	companies	company	NOUN
issue-2574	228	20	,	,	PUNCT
issue-2574	228	21	while	while	SCONJ
issue-2574	228	22	emphasising	emphasise	VERB
issue-2574	228	23	the	the	DET
issue-2574	228	24	need	need	NOUN
issue-2574	228	25	to	to	PART
issue-2574	228	26	prove	prove	VERB
issue-2574	228	27	it	it	PRON
issue-2574	228	28	for	for	ADP
issue-2574	228	29	smes	sme	NOUN
issue-2574	228	30	.	.	PUNCT
issue-2574	229	1	further	further	ADJ
issue-2574	229	2	comparisons	comparison	NOUN
issue-2574	229	3	with	with	ADP
issue-2574	229	4	studies	study	NOUN
issue-2574	229	5	by	by	ADP
issue-2574	229	6	ojasalo	ojasalo	PROPN
issue-2574	229	7	j.	j.	PROPN
issue-2574	229	8	et	et	PROPN
issue-2574	229	9	al	al	PROPN
issue-2574	229	10	.	.	PROPN
issue-2574	229	11	(	(	PUNCT
issue-2574	229	12	2008	2008	NUM
issue-2574	229	13	)	)	PUNCT
issue-2574	229	14	and	and	CCONJ
issue-2574	229	15	cardinali	cardinali	PROPN
issue-2574	229	16	s.	s.	PROPN
issue-2574	229	17	et	et	PROPN
issue-2574	229	18	al	al	PROPN
issue-2574	229	19	.	.	PROPN
issue-2574	229	20	serve	serve	VERB
issue-2574	229	21	to	to	PART
issue-2574	229	22	reinforce	reinforce	VERB
issue-2574	229	23	the	the	DET
issue-2574	229	24	reluctance	reluctance	NOUN
issue-2574	229	25	among	among	ADP
issue-2574	229	26	smes	sme	NOUN
issue-2574	229	27	to	to	PART
issue-2574	229	28	adopt	adopt	VERB
issue-2574	229	29	audio	audio	ADJ
issue-2574	229	30	branding	branding	NOUN
issue-2574	229	31	,	,	PUNCT
issue-2574	229	32	thereby	thereby	ADV
issue-2574	229	33	echoing	echo	VERB
issue-2574	229	34	the	the	DET
issue-2574	229	35	historical	historical	ADJ
issue-2574	229	36	challenges	challenge	NOUN
issue-2574	229	37	faced	face	VERB
issue-2574	229	38	by	by	ADP
issue-2574	229	39	traditional	traditional	ADJ
issue-2574	229	40	branding	branding	NOUN
issue-2574	229	41	.	.	PUNCT
issue-2574	230	1	furthermore	furthermore	ADV
issue-2574	230	2	,	,	PUNCT
issue-2574	230	3	research	research	NOUN
issue-2574	230	4	by	by	ADP
issue-2574	230	5	gustafsson	gustafsson	PROPN
issue-2574	230	6	c.	c.	PROPN
issue-2574	230	7	(	(	PUNCT
issue-2574	230	8	2015	2015	NUM
issue-2574	230	9	)	)	PUNCT
issue-2574	230	10	and	and	CCONJ
issue-2574	230	11	vidal	vidal	NOUN
issue-2574	230	12	-	-	PUNCT
issue-2574	230	13	mestre	mestre	PROPN
issue-2574	230	14	m.	m.	NOUN
issue-2574	230	15	et	et	PROPN
issue-2574	230	16	al	al	PROPN
issue-2574	230	17	.	.	PROPN
issue-2574	231	1	(	(	PUNCT
issue-2574	231	2	2022	2022	NUM
issue-2574	231	3	)	)	PUNCT
issue-2574	231	4	has	have	AUX
issue-2574	231	5	identified	identify	VERB
issue-2574	231	6	a	a	DET
issue-2574	231	7	discrepancy	discrepancy	NOUN
issue-2574	231	8	between	between	ADP
issue-2574	231	9	the	the	DET
issue-2574	231	10	perspectives	perspective	NOUN
issue-2574	231	11	of	of	ADP
issue-2574	231	12	researchers	researcher	NOUN
issue-2574	231	13	and	and	CCONJ
issue-2574	231	14	practitioners	practitioner	NOUN
issue-2574	231	15	in	in	ADP
issue-2574	231	16	the	the	DET
issue-2574	231	17	domain	domain	NOUN
issue-2574	231	18	of	of	ADP
issue-2574	231	19	audio	audio	ADJ
issue-2574	231	20	branding	branding	NOUN
issue-2574	231	21	.	.	PUNCT
issue-2574	232	1	however	however	ADV
issue-2574	232	2	,	,	PUNCT
issue-2574	232	3	this	this	DET
issue-2574	232	4	study	study	NOUN
issue-2574	232	5	represents	represent	VERB
issue-2574	232	6	a	a	DET
issue-2574	232	7	significant	significant	ADJ
issue-2574	232	8	departure	departure	NOUN
issue-2574	232	9	from	from	ADP
issue-2574	232	10	this	this	DET
issue-2574	232	11	trend	trend	NOUN
issue-2574	232	12	,	,	PUNCT
issue-2574	232	13	as	as	SCONJ
issue-2574	232	14	practitioners	practitioner	NOUN
issue-2574	232	15	now	now	ADV
issue-2574	232	16	emphasise	emphasise	VERB
issue-2574	232	17	the	the	DET
issue-2574	232	18	integration	integration	NOUN
issue-2574	232	19	of	of	ADP
issue-2574	232	20	audio	audio	ADJ
issue-2574	232	21	branding	branding	NOUN
issue-2574	232	22	with	with	ADP
issue-2574	232	23	digital	digital	ADJ
issue-2574	232	24	platforms	platform	NOUN
issue-2574	232	25	such	such	ADJ
issue-2574	232	26	as	as	ADP
issue-2574	232	27	tiktok	tiktok	ADJ
issue-2574	232	28	,	,	PUNCT
issue-2574	232	29	particularly	particularly	ADV
issue-2574	232	30	in	in	ADP
issue-2574	232	31	addressing	address	VERB
issue-2574	232	32	the	the	DET
issue-2574	232	33	needs	need	NOUN
issue-2574	232	34	of	of	ADP
issue-2574	232	35	smes	sme	NOUN
issue-2574	232	36	.	.	PUNCT
issue-2574	233	1	what	what	PRON
issue-2574	233	2	sets	set	VERB
issue-2574	233	3	this	this	DET
issue-2574	233	4	research	research	NOUN
issue-2574	233	5	apart	apart	ADV
issue-2574	233	6	is	be	AUX
issue-2574	233	7	its	its	PRON
issue-2574	233	8	groundbreaking	groundbreake	VERB
issue-2574	233	9	approach	approach	NOUN
issue-2574	233	10	.	.	PUNCT
issue-2574	234	1	unlike	unlike	ADP
issue-2574	234	2	previous	previous	ADJ
issue-2574	234	3	studies	study	NOUN
issue-2574	234	4	,	,	PUNCT
issue-2574	234	5	this	this	DET
issue-2574	234	6	research	research	NOUN
issue-2574	234	7	does	do	AUX
issue-2574	234	8	n't	not	PART
issue-2574	234	9	just	just	ADV
issue-2574	234	10	validate	validate	VERB
issue-2574	234	11	the	the	DET
issue-2574	234	12	legitimacy	legitimacy	NOUN
issue-2574	234	13	of	of	ADP
issue-2574	234	14	audio	audio	ADJ
issue-2574	234	15	branding	branding	NOUN
issue-2574	234	16	;	;	PUNCT
issue-2574	234	17	it	it	PRON
issue-2574	234	18	moves	move	VERB
issue-2574	234	19	the	the	DET
issue-2574	234	20	field	field	NOUN
issue-2574	234	21	forward	forward	ADV
issue-2574	234	22	.	.	PUNCT
issue-2574	235	1	until	until	ADP
issue-2574	235	2	now	now	ADV
issue-2574	235	3	,	,	PUNCT
issue-2574	235	4	the	the	DET
issue-2574	235	5	academic	academic	ADJ
issue-2574	235	6	literature	literature	NOUN
issue-2574	235	7	has	have	AUX
issue-2574	235	8	treated	treat	VERB
issue-2574	235	9	audio	audio	ADJ
issue-2574	235	10	branding	branding	NOUN
issue-2574	235	11	as	as	ADP
issue-2574	235	12	a	a	DET
issue-2574	235	13	means	means	NOUN
issue-2574	235	14	of	of	ADP
issue-2574	235	15	gaining	gain	VERB
issue-2574	235	16	attention	attention	NOUN
issue-2574	235	17	and	and	CCONJ
issue-2574	235	18	legitimacy	legitimacy	NOUN
issue-2574	235	19	.	.	PUNCT
issue-2574	236	1	large	large	ADJ
issue-2574	236	2	companies	company	NOUN
issue-2574	236	3	have	have	AUX
issue-2574	236	4	embraced	embrace	VERB
issue-2574	236	5	it	it	PRON
issue-2574	236	6	,	,	PUNCT
issue-2574	236	7	eradicating	eradicate	VERB
issue-2574	236	8	doubts	doubt	NOUN
issue-2574	236	9	about	about	ADP
issue-2574	236	10	its	its	PRON
issue-2574	236	11	authenticity	authenticity	NOUN
issue-2574	236	12	.	.	PUNCT
issue-2574	237	1	as	as	ADP
issue-2574	237	2	a	a	DET
issue-2574	237	3	result	result	NOUN
issue-2574	237	4	,	,	PUNCT
issue-2574	237	5	the	the	DET
issue-2574	237	6	focus	focus	NOUN
issue-2574	237	7	is	be	AUX
issue-2574	237	8	now	now	ADV
issue-2574	237	9	shifting	shift	VERB
issue-2574	237	10	to	to	ADP
issue-2574	237	11	smes	sme	NOUN
issue-2574	237	12	,	,	PUNCT
issue-2574	237	13	making	make	VERB
issue-2574	237	14	this	this	DET
issue-2574	237	15	study	study	NOUN
issue-2574	237	16	a	a	DET
issue-2574	237	17	pioneer	pioneer	NOUN
issue-2574	237	18	in	in	ADP
issue-2574	237	19	exploring	explore	VERB
issue-2574	237	20	this	this	DET
issue-2574	237	21	uncharted	uncharted	ADJ
issue-2574	237	22	territory	territory	NOUN
issue-2574	237	23	.	.	PUNCT
issue-2574	238	1	the	the	DET
issue-2574	238	2	evaluation	evaluation	NOUN
issue-2574	238	3	of	of	ADP
issue-2574	238	4	the	the	DET
issue-2574	238	5	field	field	NOUN
issue-2574	238	6	analysis	analysis	NOUN
issue-2574	238	7	shows	show	VERB
issue-2574	238	8	that	that	SCONJ
issue-2574	238	9	the	the	DET
issue-2574	238	10	results	result	NOUN
issue-2574	238	11	are	be	AUX
issue-2574	238	12	robust	robust	ADJ
issue-2574	238	13	enough	enough	ADV
issue-2574	238	14	to	to	PART
issue-2574	238	15	formulate	formulate	VERB
issue-2574	238	16	a	a	DET
issue-2574	238	17	practical	practical	ADJ
issue-2574	238	18	guidance	guidance	NOUN
issue-2574	238	19	model	model	NOUN
issue-2574	238	20	for	for	ADP
issue-2574	238	21	smes	sme	NOUN
issue-2574	238	22	in	in	ADP
issue-2574	238	23	audio	audio	ADJ
issue-2574	238	24	branding	branding	NOUN
issue-2574	238	25	.	.	PUNCT
issue-2574	239	1	the	the	DET
issue-2574	239	2	model	model	NOUN
issue-2574	239	3	aims	aim	VERB
issue-2574	239	4	to	to	PART
issue-2574	239	5	bridge	bridge	VERB
issue-2574	239	6	the	the	DET
issue-2574	239	7	knowledge	knowledge	NOUN
issue-2574	239	8	gap	gap	NOUN
issue-2574	239	9	between	between	ADP
issue-2574	239	10	smes	sme	NOUN
issue-2574	239	11	and	and	CCONJ
issue-2574	239	12	audio	audio	NOUN
issue-2574	239	13	agencies	agency	NOUN
issue-2574	239	14	,	,	PUNCT
issue-2574	239	15	helping	help	VERB
issue-2574	239	16	both	both	DET
issue-2574	239	17	parties	party	NOUN
issue-2574	239	18	to	to	PART
issue-2574	239	19	optimise	optimise	VERB
issue-2574	239	20	their	their	PRON
issue-2574	239	21	audio	audio	ADJ
issue-2574	239	22	branding	branding	NOUN
issue-2574	239	23	strategies	strategy	NOUN
issue-2574	239	24	.	.	PUNCT
issue-2574	240	1	5	5	X
issue-2574	240	2	.	.	X
issue-2574	240	3	audio	audio	ADJ
issue-2574	240	4	branding	branding	NOUN
issue-2574	240	5	guidance	guidance	NOUN
issue-2574	240	6	model	model	NOUN
issue-2574	240	7	the	the	DET
issue-2574	240	8	objective	objective	NOUN
issue-2574	240	9	of	of	ADP
issue-2574	240	10	this	this	DET
issue-2574	240	11	section	section	NOUN
issue-2574	240	12	is	be	AUX
issue-2574	240	13	to	to	PART
issue-2574	240	14	establish	establish	VERB
issue-2574	240	15	a	a	DET
issue-2574	240	16	model	model	NOUN
issue-2574	240	17	for	for	ADP
issue-2574	240	18	the	the	DET
issue-2574	240	19	guidance	guidance	NOUN
issue-2574	240	20	of	of	ADP
issue-2574	240	21	small	small	ADJ
issue-2574	240	22	and	and	CCONJ
issue-2574	240	23	mediumsized	mediumsized	ADJ
issue-2574	240	24	businesses	business	NOUN
issue-2574	240	25	in	in	ADP
issue-2574	240	26	the	the	DET
issue-2574	240	27	effective	effective	ADJ
issue-2574	240	28	utilisation	utilisation	NOUN
issue-2574	240	29	of	of	ADP
issue-2574	240	30	audio	audio	NOUN
issue-2574	240	31	branding	branding	NOUN
issue-2574	240	32	as	as	ADP
issue-2574	240	33	a	a	DET
issue-2574	240	34	marketing	marketing	NOUN
issue-2574	240	35	and	and	CCONJ
issue-2574	240	36	brand	brand	NOUN
issue-2574	240	37	management	management	NOUN
issue-2574	240	38	tool	tool	NOUN
issue-2574	240	39	.	.	PUNCT
issue-2574	241	1	additionally	additionally	ADV
issue-2574	241	2	,	,	PUNCT
issue-2574	241	3	the	the	DET
issue-2574	241	4	introduction	introduction	NOUN
issue-2574	241	5	of	of	ADP
issue-2574	241	6	this	this	DET
issue-2574	241	7	solution	solution	NOUN
issue-2574	241	8	is	be	AUX
issue-2574	241	9	intended	intend	VERB
issue-2574	241	10	to	to	PART
issue-2574	241	11	bridge	bridge	VERB
issue-2574	241	12	the	the	DET
issue-2574	241	13	existing	exist	VERB
issue-2574	241	14	research	research	NOUN
issue-2574	241	15	and	and	CCONJ
issue-2574	241	16	practical	practical	ADJ
issue-2574	241	17	gap	gap	NOUN
issue-2574	241	18	between	between	ADP
issue-2574	241	19	the	the	DET
issue-2574	241	20	audio	audio	ADJ
issue-2574	241	21	branding	branding	NOUN
issue-2574	241	22	field	field	NOUN
issue-2574	241	23	and	and	CCONJ
issue-2574	241	24	smes	sme	NOUN
issue-2574	241	25	.	.	PUNCT
issue-2574	242	1	furthermore	furthermore	ADV
issue-2574	242	2	,	,	PUNCT
issue-2574	242	3	this	this	DET
issue-2574	242	4	section	section	NOUN
issue-2574	242	5	will	will	AUX
issue-2574	242	6	provide	provide	VERB
issue-2574	242	7	a	a	DET
issue-2574	242	8	detailed	detailed	ADJ
issue-2574	242	9	account	account	NOUN
issue-2574	242	10	of	of	ADP
issue-2574	242	11	the	the	DET
issue-2574	242	12	actionable	actionable	ADJ
issue-2574	242	13	measures	measure	NOUN
issue-2574	242	14	and	and	CCONJ
issue-2574	242	15	strategies	strategy	NOUN
issue-2574	242	16	for	for	ADP
issue-2574	242	17	the	the	DET
issue-2574	242	18	implementation	implementation	NOUN
issue-2574	242	19	of	of	ADP
issue-2574	242	20	the	the	DET
issue-2574	242	21	guidance	guidance	NOUN
issue-2574	242	22	model	model	NOUN
issue-2574	242	23	.	.	PUNCT
issue-2574	243	1	the	the	DET
issue-2574	243	2	theoretical	theoretical	ADJ
issue-2574	243	3	and	and	CCONJ
issue-2574	243	4	field	field	NOUN
issue-2574	243	5	analyses	analysis	NOUN
issue-2574	243	6	conducted	conduct	VERB
issue-2574	243	7	in	in	ADP
issue-2574	243	8	this	this	DET
issue-2574	243	9	paper	paper	NOUN
issue-2574	243	10	have	have	AUX
issue-2574	243	11	led	lead	VERB
issue-2574	243	12	to	to	ADP
issue-2574	243	13	the	the	DET
issue-2574	243	14	formulation	formulation	NOUN
issue-2574	243	15	of	of	ADP
issue-2574	243	16	an	an	DET
issue-2574	243	17	audio	audio	ADJ
issue-2574	243	18	branding	branding	NOUN
issue-2574	243	19	guidance	guidance	NOUN
issue-2574	243	20	model	model	NOUN
issue-2574	243	21	for	for	ADP
issue-2574	243	22	small	small	ADJ
issue-2574	243	23	and	and	CCONJ
issue-2574	243	24	medium	medium	ADJ
issue-2574	243	25	-	-	PUNCT
issue-2574	243	26	sized	sized	ADJ
issue-2574	243	27	businesses	business	NOUN
issue-2574	243	28	.	.	PUNCT
issue-2574	244	1	this	this	DET
issue-2574	244	2	model	model	NOUN
issue-2574	244	3	is	be	AUX
issue-2574	244	4	presented	present	VERB
issue-2574	244	5	as	as	ADP
issue-2574	244	6	a	a	DET
issue-2574	244	7	four	four	NUM
issue-2574	244	8	-	-	PUNCT
issue-2574	244	9	stage	stage	NOUN
issue-2574	244	10	pyramid	pyramid	NOUN
issue-2574	244	11	(	(	PUNCT
issue-2574	244	12	see	see	VERB
issue-2574	244	13	figure	figure	NOUN
issue-2574	244	14	2	2	NUM
issue-2574	244	15	)	)	PUNCT
issue-2574	244	16	,	,	PUNCT
issue-2574	244	17	reflecting	reflect	VERB
issue-2574	244	18	both	both	CCONJ
issue-2574	244	19	the	the	DET
issue-2574	244	20	potential	potential	ADJ
issue-2574	244	21	applications	application	NOUN
issue-2574	244	22	of	of	ADP
issue-2574	244	23	audio	audio	NOUN
issue-2574	244	24	branding	branding	NOUN
issue-2574	244	25	in	in	ADP
issue-2574	244	26	the	the	DET
issue-2574	244	27	context	context	NOUN
issue-2574	244	28	of	of	ADP
issue-2574	244	29	smes	sme	NOUN
issue-2574	244	30	and	and	CCONJ
issue-2574	244	31	the	the	DET
issue-2574	244	32	recommended	recommend	VERB
issue-2574	244	33	process	process	NOUN
issue-2574	244	34	for	for	ADP
issue-2574	244	35	their	their	PRON
issue-2574	244	36	implementation	implementation	NOUN
issue-2574	244	37	.	.	PUNCT
issue-2574	245	1	as	as	SCONJ
issue-2574	245	2	has	have	AUX
issue-2574	245	3	been	be	AUX
issue-2574	245	4	established	establish	VERB
issue-2574	245	5	,	,	PUNCT
issue-2574	245	6	audio	audio	ADJ
issue-2574	245	7	branding	branding	NOUN
issue-2574	245	8	is	be	AUX
issue-2574	245	9	the	the	DET
issue-2574	245	10	process	process	NOUN
issue-2574	245	11	of	of	ADP
issue-2574	245	12	creating	create	VERB
issue-2574	245	13	and	and	CCONJ
issue-2574	245	14	utilising	utilise	VERB
issue-2574	245	15	an	an	DET
issue-2574	245	16	audio	audio	ADJ
issue-2574	245	17	identity	identity	NOUN
issue-2574	245	18	across	across	ADP
issue-2574	245	19	all	all	DET
issue-2574	245	20	relevant	relevant	ADJ
issue-2574	245	21	touchpoints	touchpoint	NOUN
issue-2574	245	22	within	within	ADP
issue-2574	245	23	brand	brand	NOUN
issue-2574	245	24	communication	communication	NOUN
issue-2574	245	25	channels	channel	NOUN
issue-2574	245	26	and	and	CCONJ
issue-2574	245	27	the	the	DET
issue-2574	245	28	customer	customer	NOUN
issue-2574	245	29	journey	journey	NOUN
issue-2574	245	30	.	.	PUNCT
issue-2574	246	1	therefore	therefore	ADV
issue-2574	246	2	,	,	PUNCT
issue-2574	246	3	the	the	DET
issue-2574	246	4	use	use	NOUN
issue-2574	246	5	of	of	ADP
issue-2574	246	6	audio	audio	ADJ
issue-2574	246	7	branding	branding	NOUN
issue-2574	246	8	in	in	ADP
issue-2574	246	9	general	general	ADJ
issue-2574	246	10	revolves	revolve	NOUN
issue-2574	246	11	around	around	ADP
issue-2574	246	12	having	have	VERB
issue-2574	246	13	an	an	DET
issue-2574	246	14	audio	audio	ADJ
issue-2574	246	15	identity	identity	NOUN
issue-2574	246	16	that	that	PRON
issue-2574	246	17	is	be	AUX
issue-2574	246	18	aligned	align	VERB
issue-2574	246	19	with	with	ADP
issue-2574	246	20	the	the	DET
issue-2574	246	21	pre	pre	ADJ
issue-2574	246	22	-	-	ADJ
issue-2574	246	23	existing	existing	ADJ
issue-2574	246	24	brand	brand	NOUN
issue-2574	246	25	identity	identity	NOUN
issue-2574	246	26	.	.	PUNCT
issue-2574	247	1	this	this	PRON
issue-2574	247	2	is	be	AUX
issue-2574	247	3	achieved	achieve	VERB
issue-2574	247	4	through	through	ADP
issue-2574	247	5	the	the	DET
issue-2574	247	6	use	use	NOUN
issue-2574	247	7	of	of	ADP
issue-2574	247	8	unique	unique	ADJ
issue-2574	247	9	auditory	auditory	ADJ
issue-2574	247	10	brand	brand	NOUN
issue-2574	247	11	elements	element	NOUN
issue-2574	247	12	,	,	PUNCT
issue-2574	247	13	including	include	VERB
issue-2574	247	14	an	an	DET
issue-2574	247	15	audio	audio	ADJ
issue-2574	247	16	logo	logo	NOUN
issue-2574	247	17	,	,	PUNCT
issue-2574	247	18	brand	brand	NOUN
issue-2574	247	19	voice	voice	NOUN
issue-2574	247	20	,	,	PUNCT
issue-2574	247	21	soundtracks	soundtrack	NOUN
issue-2574	247	22	,	,	PUNCT
issue-2574	247	23	brand	brand	NOUN
issue-2574	247	24	song	song	NOUN
issue-2574	247	25	,	,	PUNCT
issue-2574	247	26	and	and	CCONJ
issue-2574	247	27	so	so	ADV
issue-2574	247	28	forth	forth	ADV
issue-2574	247	29	.	.	PUNCT
issue-2574	248	1	in	in	ADP
issue-2574	248	2	light	light	NOUN
issue-2574	248	3	of	of	ADP
issue-2574	248	4	the	the	DET
issue-2574	248	5	aforementioned	aforementioned	ADJ
issue-2574	248	6	problem	problem	NOUN
issue-2574	248	7	question	question	NOUN
issue-2574	248	8	,	,	PUNCT
issue-2574	248	9	the	the	DET
issue-2574	248	10	utilisation	utilisation	NOUN
issue-2574	248	11	of	of	ADP
issue-2574	248	12	the	the	DET
issue-2574	248	13	audio	audio	ADJ
issue-2574	248	14	branding	branding	NOUN
issue-2574	248	15	guidance	guidance	NOUN
issue-2574	248	16	model	model	NOUN
issue-2574	248	17	for	for	ADP
issue-2574	248	18	smes	sme	NOUN
issue-2574	248	19	is	be	AUX
issue-2574	248	20	divided	divide	VERB
issue-2574	248	21	into	into	ADP
issue-2574	248	22	the	the	DET
issue-2574	248	23	following	following	ADJ
issue-2574	248	24	stages	stage	NOUN
issue-2574	248	25	:	:	PUNCT
issue-2574	249	1	1	1	X
issue-2574	249	2	.	.	X
issue-2574	249	3	the	the	DET
issue-2574	249	4	audio	audio	ADJ
issue-2574	249	5	identity	identity	NOUN
issue-2574	249	6	foundation	foundation	NOUN
issue-2574	249	7	(	(	PUNCT
issue-2574	249	8	no	no	DET
issue-2574	249	9	cost	cost	NOUN
issue-2574	249	10	)	)	PUNCT
issue-2574	249	11	is	be	AUX
issue-2574	249	12	the	the	DET
issue-2574	249	13	first	first	ADJ
issue-2574	249	14	stage	stage	NOUN
issue-2574	249	15	of	of	ADP
issue-2574	249	16	audio	audio	ADJ
issue-2574	249	17	branding	branding	NOUN
issue-2574	249	18	for	for	ADP
issue-2574	249	19	smes	sme	NOUN
issue-2574	249	20	,	,	PUNCT
issue-2574	249	21	which	which	PRON
issue-2574	249	22	outlines	outline	VERB
issue-2574	249	23	the	the	DET
issue-2574	249	24	basic	basic	ADJ
issue-2574	249	25	principles	principle	NOUN
issue-2574	249	26	on	on	ADP
issue-2574	249	27	which	which	PRON
issue-2574	249	28	audio	audio	ADJ
issue-2574	249	29	agencies	agency	NOUN
issue-2574	249	30	create	create	VERB
issue-2574	249	31	further	further	ADJ
issue-2574	249	32	audio	audio	ADJ
issue-2574	249	33	identities	identity	NOUN
issue-2574	249	34	.	.	PUNCT
issue-2574	250	1	these	these	DET
issue-2574	250	2	principles	principle	NOUN
issue-2574	250	3	are	be	AUX
issue-2574	250	4	not	not	PART
issue-2574	250	5	costly	costly	ADJ
issue-2574	250	6	,	,	PUNCT
issue-2574	250	7	but	but	CCONJ
issue-2574	250	8	are	be	AUX
issue-2574	250	9	the	the	DET
issue-2574	250	10	most	most	ADV
issue-2574	250	11	important	important	ADJ
issue-2574	250	12	aspects	aspect	NOUN
issue-2574	250	13	of	of	ADP
issue-2574	250	14	any	any	DET
issue-2574	250	15	audio	audio	ADJ
issue-2574	250	16	identity	identity	NOUN
issue-2574	250	17	for	for	ADP
issue-2574	250	18	both	both	CCONJ
issue-2574	250	19	large	large	ADJ
issue-2574	250	20	and	and	CCONJ
issue-2574	250	21	sme	sme	NOUN
issue-2574	250	22	brands	brand	NOUN
issue-2574	250	23	,	,	PUNCT
issue-2574	250	24	and	and	CCONJ
issue-2574	250	25	are	be	AUX
issue-2574	250	26	therefore	therefore	ADV
issue-2574	250	27	conveniently	conveniently	ADV
issue-2574	250	28	outsourced	outsource	VERB
issue-2574	250	29	if	if	SCONJ
issue-2574	250	30	smes	sme	NOUN
issue-2574	250	31	want	want	VERB
issue-2574	250	32	to	to	PART
issue-2574	250	33	do	do	VERB
issue-2574	250	34	audio	audio	NOUN
issue-2574	250	35	branding	branding	NOUN
issue-2574	250	36	themselves	themselves	PRON
issue-2574	250	37	.	.	PUNCT
issue-2574	251	1	2	2	X
issue-2574	251	2	.	.	X
issue-2574	251	3	the	the	DET
issue-2574	251	4	second	second	ADJ
issue-2574	251	5	and	and	CCONJ
issue-2574	251	6	final	final	ADJ
issue-2574	251	7	stage	stage	NOUN
issue-2574	251	8	within	within	ADP
issue-2574	251	9	the	the	DET
issue-2574	251	10	threshold	threshold	NOUN
issue-2574	251	11	of	of	ADP
issue-2574	251	12	what	what	PRON
issue-2574	251	13	part	part	NOUN
issue-2574	251	14	of	of	ADP
issue-2574	251	15	audio	audio	ADJ
issue-2574	251	16	branding	branding	NOUN
issue-2574	251	17	can	can	AUX
issue-2574	251	18	be	be	AUX
issue-2574	251	19	approached	approach	VERB
issue-2574	251	20	by	by	ADP
issue-2574	251	21	smes	sme	NOUN
issue-2574	251	22	in	in	ADP
issue-2574	251	23	a	a	DET
issue-2574	251	24	diy	diy	NOUN
issue-2574	251	25	manner	manner	NOUN
issue-2574	251	26	(	(	PUNCT
issue-2574	251	27	“	"	PUNCT
issue-2574	251	28	do	do	AUX
issue-2574	251	29	it	it	PRON
issue-2574	251	30	yourself	yourself	PRON
issue-2574	251	31	”	"	PUNCT
issue-2574	251	32	)	)	PUNCT
issue-2574	251	33	is	be	AUX
issue-2574	251	34	costeffective	costeffective	ADJ
issue-2574	251	35	audio	audio	ADJ
issue-2574	251	36	identity	identity	NOUN
issue-2574	251	37	.	.	PUNCT
issue-2574	252	1	this	this	PRON
issue-2574	252	2	indicates	indicate	VERB
issue-2574	252	3	concrete	concrete	ADJ
issue-2574	252	4	audio	audio	ADJ
issue-2574	252	5	elements	element	NOUN
issue-2574	252	6	which	which	PRON
issue-2574	252	7	can	can	AUX
issue-2574	252	8	be	be	AUX
issue-2574	252	9	a	a	DET
issue-2574	252	10	cost	cost	NOUN
issue-2574	252	11	-	-	PUNCT
issue-2574	252	12	effective	effective	ADJ
issue-2574	252	13	solution	solution	NOUN
issue-2574	252	14	for	for	ADP
issue-2574	252	15	the	the	DET
issue-2574	252	16	use	use	NOUN
issue-2574	252	17	of	of	ADP
issue-2574	252	18	audio	audio	ADJ
issue-2574	252	19	branding	branding	NOUN
issue-2574	252	20	for	for	ADP
issue-2574	252	21	smes	sme	NOUN
issue-2574	252	22	.	.	PUNCT
issue-2574	253	1	notably	notably	ADV
issue-2574	253	2	,	,	PUNCT
issue-2574	253	3	the	the	DET
issue-2574	253	4	results	result	NOUN
issue-2574	253	5	yielded	yield	VERB
issue-2574	253	6	are	be	AUX
issue-2574	253	7	limited	limit	VERB
issue-2574	253	8	but	but	CCONJ
issue-2574	253	9	effective	effective	ADJ
issue-2574	253	10	if	if	SCONJ
issue-2574	253	11	used	use	VERB
issue-2574	253	12	in	in	ADP
issue-2574	253	13	accordance	accordance	NOUN
issue-2574	253	14	with	with	ADP
issue-2574	253	15	the	the	DET
issue-2574	253	16	first	first	ADJ
issue-2574	253	17	stage	stage	NOUN
issue-2574	253	18	of	of	ADP
issue-2574	253	19	the	the	DET
issue-2574	253	20	guidance	guidance	NOUN
issue-2574	253	21	model	model	NOUN
issue-2574	253	22	.	.	PUNCT
issue-2574	254	1	3	3	X
issue-2574	254	2	.	.	X
issue-2574	254	3	the	the	DET
issue-2574	254	4	core	core	NOUN
issue-2574	254	5	of	of	ADP
issue-2574	254	6	audio	audio	ADJ
issue-2574	254	7	identity	identity	NOUN
issue-2574	254	8	represents	represent	VERB
issue-2574	254	9	the	the	DET
issue-2574	254	10	initial	initial	ADJ
issue-2574	254	11	stage	stage	NOUN
issue-2574	254	12	of	of	ADP
issue-2574	254	13	the	the	DET
issue-2574	254	14	audio	audio	ADJ
issue-2574	254	15	agency	agency	NOUN
issue-2574	254	16	threshold	threshold	NOUN
issue-2574	254	17	,	,	PUNCT
issue-2574	254	18	which	which	PRON
issue-2574	254	19	is	be	AUX
issue-2574	254	20	to	to	PART
issue-2574	254	21	say	say	VERB
issue-2574	254	22	that	that	SCONJ
issue-2574	254	23	it	it	PRON
issue-2574	254	24	constitutes	constitute	VERB
issue-2574	254	25	a	a	DET
issue-2574	254	26	component	component	NOUN
issue-2574	254	27	of	of	ADP
issue-2574	254	28	the	the	DET
issue-2574	254	29	audio	audio	NOUN
issue-2574	254	30	branding	branding	NOUN
issue-2574	254	31	or	or	CCONJ
issue-2574	254	32	audio	audio	NOUN
issue-2574	254	33	identity	identity	NOUN
issue-2574	254	34	creation	creation	NOUN
issue-2574	254	35	process	process	NOUN
issue-2574	254	36	that	that	PRON
issue-2574	254	37	can	can	AUX
issue-2574	254	38	only	only	ADV
issue-2574	254	39	be	be	AUX
issue-2574	254	40	accomplished	accomplish	VERB
issue-2574	254	41	in	in	ADP
issue-2574	254	42	collaboration	collaboration	NOUN
issue-2574	254	43	with	with	ADP
issue-2574	254	44	audio	audio	ADJ
issue-2574	254	45	agencies	agency	NOUN
issue-2574	254	46	or	or	CCONJ
issue-2574	254	47	in	in	ADP
issue-2574	254	48	-	-	PUNCT
issue-2574	254	49	house	house	NOUN
issue-2574	254	50	audio	audio	ADJ
issue-2574	254	51	branding	branding	NOUN
issue-2574	254	52	specialists	specialist	NOUN
issue-2574	254	53	.	.	PUNCT
issue-2574	255	1	in	in	ADP
issue-2574	255	2	essence	essence	NOUN
issue-2574	255	3	,	,	PUNCT
issue-2574	255	4	this	this	DET
issue-2574	255	5	third	third	ADJ
issue-2574	255	6	stage	stage	NOUN
issue-2574	255	7	of	of	ADP
issue-2574	255	8	the	the	DET
issue-2574	255	9	audio	audio	ADJ
issue-2574	255	10	branding	branding	NOUN
issue-2574	255	11	guidance	guidance	NOUN
issue-2574	255	12	model	model	NOUN
issue-2574	255	13	for	for	ADP
issue-2574	255	14	smes	sme	NOUN
issue-2574	255	15	indicates	indicate	VERB
issue-2574	255	16	the	the	DET
issue-2574	255	17	principal	principal	ADJ
issue-2574	255	18	audio	audio	ADJ
issue-2574	255	19	elements	element	NOUN
issue-2574	255	20	that	that	PRON
issue-2574	255	21	smes	sme	NOUN
issue-2574	255	22	should	should	AUX
issue-2574	255	23	aspire	aspire	VERB
issue-2574	255	24	to	to	PART
issue-2574	255	25	utilise	utilise	VERB
issue-2574	255	26	in	in	ADP
issue-2574	255	27	collaboration	collaboration	NOUN
issue-2574	255	28	with	with	ADP
issue-2574	255	29	audio	audio	ADJ
issue-2574	255	30	agencies	agency	NOUN
issue-2574	255	31	once	once	SCONJ
issue-2574	255	32	they	they	PRON
issue-2574	255	33	have	have	AUX
issue-2574	255	34	completed	complete	VERB
issue-2574	255	35	the	the	DET
issue-2574	255	36	first	first	ADJ
issue-2574	255	37	two	two	NUM
issue-2574	255	38	stages	stage	NOUN
issue-2574	255	39	of	of	ADP
issue-2574	255	40	the	the	DET
issue-2574	255	41	guidance	guidance	NOUN
issue-2574	255	42	model	model	NOUN
issue-2574	255	43	.	.	PUNCT
issue-2574	256	1	4	4	X
issue-2574	256	2	.	.	X
issue-2574	256	3	holistic	holistic	ADJ
issue-2574	256	4	audio	audio	ADJ
issue-2574	256	5	identity	identity	NOUN
issue-2574	256	6	represents	represent	VERB
issue-2574	256	7	the	the	DET
issue-2574	256	8	final	final	ADJ
issue-2574	256	9	stage	stage	NOUN
issue-2574	256	10	of	of	ADP
issue-2574	256	11	the	the	DET
issue-2574	256	12	guidance	guidance	NOUN
issue-2574	256	13	model	model	NOUN
issue-2574	256	14	,	,	PUNCT
issue-2574	256	15	as	as	ADV
issue-2574	256	16	well	well	ADV
issue-2574	256	17	as	as	ADP
issue-2574	256	18	the	the	DET
issue-2574	256	19	audio	audio	ADJ
issue-2574	256	20	agency	agency	NOUN
issue-2574	256	21	threshold	threshold	NOUN
issue-2574	256	22	.	.	PUNCT
issue-2574	257	1	it	it	PRON
issue-2574	257	2	signifies	signify	VERB
issue-2574	257	3	the	the	DET
issue-2574	257	4	most	most	ADV
issue-2574	257	5	crucial	crucial	ADJ
issue-2574	257	6	,	,	PUNCT
issue-2574	257	7	costly	costly	ADJ
issue-2574	257	8	,	,	PUNCT
issue-2574	257	9	and	and	CCONJ
issue-2574	257	10	impactful	impactful	ADJ
issue-2574	257	11	audio	audio	ADJ
issue-2574	257	12	elements	element	NOUN
issue-2574	257	13	for	for	ADP
issue-2574	257	14	small	small	ADJ
issue-2574	257	15	and	and	CCONJ
issue-2574	257	16	medium	medium	ADJ
issue-2574	257	17	-	-	PUNCT
issue-2574	257	18	sized	sized	ADJ
issue-2574	257	19	enterprises	enterprise	NOUN
issue-2574	257	20	(	(	PUNCT
issue-2574	257	21	smes	sme	NOUN
issue-2574	257	22	)	)	PUNCT
issue-2574	257	23	.	.	PUNCT
issue-2574	258	1	having	having	AUX
issue-2574	258	2	established	establish	VERB
issue-2574	258	3	and	and	CCONJ
issue-2574	258	4	explained	explain	VERB
issue-2574	258	5	the	the	DET
issue-2574	258	6	model	model	NOUN
issue-2574	258	7	of	of	ADP
issue-2574	258	8	the	the	DET
issue-2574	258	9	sme	sme	PROPN
issue-2574	258	10	audio	audio	ADJ
issue-2574	258	11	branding	branding	NOUN
issue-2574	258	12	guide	guide	NOUN
issue-2574	258	13	,	,	PUNCT
issue-2574	258	14	the	the	DET
issue-2574	258	15	possibilities	possibility	NOUN
issue-2574	258	16	for	for	ADP
issue-2574	258	17	use	use	NOUN
issue-2574	258	18	are	be	AUX
issue-2574	258	19	obvious	obvious	ADJ
issue-2574	258	20	,	,	PUNCT
issue-2574	258	21	but	but	CCONJ
issue-2574	258	22	it	it	PRON
issue-2574	258	23	is	be	AUX
issue-2574	258	24	also	also	ADV
issue-2574	258	25	important	important	ADJ
issue-2574	258	26	to	to	PART
issue-2574	258	27	elaborate	elaborate	VERB
issue-2574	258	28	on	on	ADP
issue-2574	258	29	the	the	DET
issue-2574	258	30	application	application	NOUN
issue-2574	258	31	part	part	NOUN
issue-2574	258	32	of	of	ADP
issue-2574	258	33	the	the	DET
issue-2574	258	34	guide	guide	NOUN
issue-2574	258	35	,	,	PUNCT
issue-2574	258	36	i.e.	i.e.	X
issue-2574	258	37	,	,	PUNCT
issue-2574	258	38	how	how	SCONJ
issue-2574	258	39	smes	sme	NOUN
issue-2574	258	40	should	should	AUX
issue-2574	258	41	use	use	VERB
issue-2574	258	42	these	these	DET
issue-2574	258	43	possibilities	possibility	NOUN
issue-2574	258	44	in	in	ADP
issue-2574	258	45	a	a	DET
issue-2574	258	46	practical	practical	ADJ
issue-2574	258	47	sense	sense	NOUN
issue-2574	258	48	:	:	PUNCT
issue-2574	258	49	1	1	X
issue-2574	258	50	.	.	X
issue-2574	259	1	in	in	ADP
issue-2574	259	2	terms	term	NOUN
issue-2574	259	3	of	of	ADP
issue-2574	259	4	the	the	DET
issue-2574	259	5	audio	audio	ADJ
issue-2574	259	6	identity	identity	NOUN
issue-2574	259	7	foundation	foundation	NOUN
issue-2574	259	8	(	(	PUNCT
issue-2574	259	9	no	no	DET
issue-2574	259	10	cost	cost	NOUN
issue-2574	259	11	)	)	PUNCT
issue-2574	259	12	,	,	PUNCT
issue-2574	259	13	the	the	DET
issue-2574	259	14	initial	initial	ADJ
issue-2574	259	15	stage	stage	NOUN
issue-2574	259	16	of	of	ADP
issue-2574	259	17	the	the	DET
issue-2574	259	18	model	model	NOUN
issue-2574	259	19	comprises	comprise	VERB
issue-2574	259	20	brand	brand	NOUN
issue-2574	259	21	identity	identity	NOUN
issue-2574	259	22	analysis	analysis	NOUN
issue-2574	259	23	,	,	PUNCT
issue-2574	259	24	a	a	DET
issue-2574	259	25	brand	brand	NOUN
issue-2574	259	26	sound	sound	NOUN
issue-2574	259	27	audit	audit	NOUN
issue-2574	259	28	,	,	PUNCT
issue-2574	259	29	the	the	DET
issue-2574	259	30	development	development	NOUN
issue-2574	259	31	of	of	ADP
issue-2574	259	32	a	a	DET
issue-2574	259	33	sound	sound	ADJ
issue-2574	259	34	design	design	NOUN
issue-2574	259	35	language	language	NOUN
issue-2574	259	36	,	,	PUNCT
issue-2574	259	37	and	and	CCONJ
issue-2574	259	38	the	the	DET
issue-2574	259	39	creation	creation	NOUN
issue-2574	259	40	of	of	ADP
issue-2574	259	41	a	a	DET
issue-2574	259	42	mood	mood	NOUN
issue-2574	259	43	board	board	NOUN
issue-2574	259	44	.	.	PUNCT
issue-2574	260	1	these	these	DET
issue-2574	260	2	elements	element	NOUN
issue-2574	260	3	represent	represent	VERB
issue-2574	260	4	the	the	DET
issue-2574	260	5	fundamental	fundamental	ADJ
issue-2574	260	6	principles	principle	NOUN
issue-2574	260	7	upon	upon	SCONJ
issue-2574	260	8	which	which	PRON
issue-2574	260	9	every	every	DET
issue-2574	260	10	audio	audio	ADJ
issue-2574	260	11	identity	identity	NOUN
issue-2574	260	12	is	be	AUX
issue-2574	260	13	created	create	VERB
issue-2574	260	14	and	and	CCONJ
issue-2574	260	15	utilised	utilise	VERB
issue-2574	260	16	by	by	ADP
issue-2574	260	17	any	any	DET
issue-2574	260	18	brand	brand	NOUN
issue-2574	260	19	or	or	CCONJ
issue-2574	260	20	business	business	NOUN
issue-2574	260	21	.	.	PUNCT
issue-2574	261	1	as	as	SCONJ
issue-2574	261	2	previously	previously	ADV
issue-2574	261	3	stated	state	VERB
issue-2574	261	4	,	,	PUNCT
issue-2574	261	5	this	this	DET
issue-2574	261	6	stage	stage	NOUN
issue-2574	261	7	is	be	AUX
issue-2574	261	8	of	of	ADP
issue-2574	261	9	the	the	DET
issue-2574	261	10	utmost	utmost	ADJ
issue-2574	261	11	importance	importance	NOUN
issue-2574	261	12	and	and	CCONJ
issue-2574	261	13	is	be	AUX
issue-2574	261	14	the	the	DET
issue-2574	261	15	most	most	ADV
issue-2574	261	16	challenging	challenging	ADJ
issue-2574	261	17	for	for	SCONJ
issue-2574	261	18	experts	expert	NOUN
issue-2574	261	19	to	to	PART
issue-2574	261	20	implement	implement	VERB
issue-2574	261	21	,	,	PUNCT
issue-2574	261	22	particularly	particularly	ADV
issue-2574	261	23	for	for	ADP
issue-2574	261	24	smes	sme	NOUN
issue-2574	261	25	that	that	PRON
issue-2574	261	26	are	be	AUX
issue-2574	261	27	new	new	ADJ
issue-2574	261	28	to	to	ADP
issue-2574	261	29	the	the	DET
issue-2574	261	30	concept	concept	NOUN
issue-2574	261	31	of	of	ADP
issue-2574	261	32	audio	audio	ADJ
issue-2574	261	33	branding	branding	NOUN
issue-2574	261	34	.	.	PUNCT
issue-2574	262	1	a	a	DET
issue-2574	262	2	brand	brand	NOUN
issue-2574	262	3	baltic	baltic	PROPN
issue-2574	262	4	journal	journal	PROPN
issue-2574	262	5	of	of	ADP
issue-2574	262	6	economic	economic	ADJ
issue-2574	262	7	studies	study	NOUN
issue-2574	262	8	40	40	NUM
issue-2574	262	9	vol	vol	NOUN
issue-2574	262	10	.	.	PUNCT
issue-2574	263	1	10	10	NUM
issue-2574	263	2	no	no	NOUN
issue-2574	263	3	.	.	NOUN
issue-2574	264	1	4	4	NUM
issue-2574	264	2	,	,	PUNCT
issue-2574	264	3	2024	2024	NUM
issue-2574	264	4	identity	identity	NOUN
issue-2574	264	5	analysis	analysis	NOUN
issue-2574	264	6	reveals	reveal	VERB
issue-2574	264	7	that	that	SCONJ
issue-2574	264	8	smes	sme	NOUN
issue-2574	264	9	must	must	AUX
issue-2574	264	10	initially	initially	ADV
issue-2574	264	11	comprehend	comprehend	VERB
issue-2574	264	12	the	the	DET
issue-2574	264	13	brand	brand	NOUN
issue-2574	264	14	attributes	attribute	NOUN
issue-2574	264	15	that	that	PRON
issue-2574	264	16	fall	fall	VERB
issue-2574	264	17	under	under	ADP
issue-2574	264	18	the	the	DET
issue-2574	264	19	umbrella	umbrella	NOUN
issue-2574	264	20	of	of	ADP
issue-2574	264	21	the	the	DET
issue-2574	264	22	brand	brand	NOUN
issue-2574	264	23	identity	identity	NOUN
issue-2574	264	24	definition	definition	NOUN
issue-2574	264	25	.	.	PUNCT
issue-2574	265	1	such	such	ADJ
issue-2574	265	2	factors	factor	NOUN
issue-2574	265	3	could	could	AUX
issue-2574	265	4	include	include	VERB
issue-2574	265	5	the	the	DET
issue-2574	265	6	brand	brand	NOUN
issue-2574	265	7	's	's	PART
issue-2574	265	8	personality	personality	NOUN
issue-2574	265	9	traits	trait	NOUN
issue-2574	265	10	(	(	PUNCT
issue-2574	265	11	e.g.	e.g.	ADV
issue-2574	265	12	,	,	PUNCT
issue-2574	265	13	innovative	innovative	ADJ
issue-2574	265	14	,	,	PUNCT
issue-2574	265	15	trustworthy	trustworthy	ADJ
issue-2574	265	16	,	,	PUNCT
issue-2574	265	17	adventurous	adventurous	ADJ
issue-2574	265	18	)	)	PUNCT
issue-2574	265	19	,	,	PUNCT
issue-2574	265	20	its	its	PRON
issue-2574	265	21	core	core	NOUN
issue-2574	265	22	values	value	NOUN
issue-2574	265	23	(	(	PUNCT
issue-2574	265	24	e.g.	e.g.	ADV
issue-2574	265	25	,	,	PUNCT
issue-2574	265	26	quality	quality	NOUN
issue-2574	265	27	,	,	PUNCT
issue-2574	265	28	customer	customer	NOUN
issue-2574	265	29	service	service	NOUN
issue-2574	265	30	,	,	PUNCT
issue-2574	265	31	sustainability	sustainability	NOUN
issue-2574	265	32	)	)	PUNCT
issue-2574	265	33	,	,	PUNCT
issue-2574	265	34	its	its	PRON
issue-2574	265	35	mission	mission	NOUN
issue-2574	265	36	,	,	PUNCT
issue-2574	265	37	vision	vision	NOUN
issue-2574	265	38	,	,	PUNCT
issue-2574	265	39	target	target	NOUN
issue-2574	265	40	demographic	demographic	ADJ
issue-2574	265	41	,	,	PUNCT
issue-2574	265	42	and	and	CCONJ
issue-2574	265	43	its	its	PRON
issue-2574	265	44	overall	overall	ADJ
issue-2574	265	45	positioning	positioning	NOUN
issue-2574	265	46	within	within	ADP
issue-2574	265	47	the	the	DET
issue-2574	265	48	market	market	NOUN
issue-2574	265	49	.	.	PUNCT
issue-2574	266	1	a	a	DET
issue-2574	266	2	field	field	NOUN
issue-2574	266	3	analysis	analysis	NOUN
issue-2574	266	4	of	of	ADP
issue-2574	266	5	this	this	DET
issue-2574	266	6	paper	paper	NOUN
issue-2574	266	7	identified	identify	VERB
issue-2574	266	8	the	the	DET
issue-2574	266	9	brand	brand	NOUN
issue-2574	266	10	identity	identity	NOUN
issue-2574	266	11	prism	prism	NOUN
issue-2574	266	12	,	,	PUNCT
issue-2574	266	13	first	first	ADV
issue-2574	266	14	proposed	propose	VERB
issue-2574	266	15	by	by	ADP
issue-2574	266	16	kapferer	kapferer	X
issue-2574	266	17	(	(	PUNCT
issue-2574	266	18	2004	2004	NUM
issue-2574	266	19	)	)	PUNCT
issue-2574	266	20	,	,	PUNCT
issue-2574	266	21	as	as	ADP
issue-2574	266	22	the	the	DET
issue-2574	266	23	most	most	ADV
issue-2574	266	24	suitable	suitable	ADJ
issue-2574	266	25	tool	tool	NOUN
issue-2574	266	26	for	for	ADP
issue-2574	266	27	this	this	DET
issue-2574	266	28	process	process	NOUN
issue-2574	266	29	.	.	PUNCT
issue-2574	267	1	subsequently	subsequently	ADV
issue-2574	267	2	,	,	PUNCT
issue-2574	267	3	smes	sme	NOUN
issue-2574	267	4	should	should	AUX
issue-2574	267	5	undertake	undertake	VERB
issue-2574	267	6	a	a	DET
issue-2574	267	7	brand	brand	NOUN
issue-2574	267	8	sound	sound	NOUN
issue-2574	267	9	audit	audit	NOUN
issue-2574	267	10	.	.	PUNCT
issue-2574	268	1	this	this	PRON
issue-2574	268	2	entails	entail	VERB
issue-2574	268	3	identifying	identify	VERB
issue-2574	268	4	the	the	DET
issue-2574	268	5	brand	brand	NOUN
issue-2574	268	6	's	's	PART
issue-2574	268	7	historical	historical	ADJ
issue-2574	268	8	and	and	CCONJ
issue-2574	268	9	current	current	ADJ
issue-2574	268	10	audio	audio	ADJ
issue-2574	268	11	usage	usage	NOUN
issue-2574	268	12	across	across	ADP
issue-2574	268	13	all	all	DET
issue-2574	268	14	pertinent	pertinent	ADJ
issue-2574	268	15	brand	brand	NOUN
issue-2574	268	16	and	and	CCONJ
issue-2574	268	17	marketing	marketing	NOUN
issue-2574	268	18	communication	communication	NOUN
issue-2574	268	19	channels	channel	NOUN
issue-2574	268	20	.	.	PUNCT
issue-2574	269	1	additionally	additionally	ADV
issue-2574	269	2	,	,	PUNCT
issue-2574	269	3	it	it	PRON
issue-2574	269	4	involves	involve	VERB
issue-2574	269	5	analysing	analyse	VERB
issue-2574	269	6	the	the	DET
issue-2574	269	7	sonic	sonic	ADJ
issue-2574	269	8	landscape	landscape	NOUN
issue-2574	269	9	of	of	ADP
issue-2574	269	10	competitors	competitor	NOUN
issue-2574	269	11	to	to	PART
issue-2574	269	12	guarantee	guarantee	VERB
issue-2574	269	13	a	a	DET
issue-2574	269	14	distinctive	distinctive	ADJ
issue-2574	269	15	and	and	CCONJ
issue-2574	269	16	unique	unique	ADJ
issue-2574	269	17	audio	audio	ADJ
issue-2574	269	18	identity	identity	NOUN
issue-2574	269	19	.	.	PUNCT
issue-2574	270	1	this	this	PRON
issue-2574	270	2	involves	involve	VERB
issue-2574	270	3	translating	translate	VERB
issue-2574	270	4	the	the	DET
issue-2574	270	5	brand	brand	NOUN
issue-2574	270	6	's	's	PART
issue-2574	270	7	values	value	NOUN
issue-2574	270	8	and	and	CCONJ
issue-2574	270	9	personality	personality	NOUN
issue-2574	270	10	into	into	ADP
issue-2574	270	11	sonic	sonic	ADJ
issue-2574	270	12	elements	element	NOUN
issue-2574	270	13	using	use	VERB
issue-2574	270	14	a	a	DET
issue-2574	270	15	specific	specific	ADJ
issue-2574	270	16	language	language	NOUN
issue-2574	270	17	.	.	PUNCT
issue-2574	271	1	for	for	ADP
issue-2574	271	2	example	example	NOUN
issue-2574	271	3	,	,	PUNCT
issue-2574	271	4	a	a	DET
issue-2574	271	5	youthful	youthful	ADJ
issue-2574	271	6	,	,	PUNCT
issue-2574	271	7	energetic	energetic	ADJ
issue-2574	271	8	brand	brand	NOUN
issue-2574	271	9	might	might	AUX
issue-2574	271	10	align	align	VERB
issue-2574	271	11	with	with	ADP
issue-2574	271	12	upbeat	upbeat	ADJ
issue-2574	271	13	,	,	PUNCT
issue-2574	271	14	fast	fast	ADV
issue-2574	271	15	-	-	PUNCT
issue-2574	271	16	paced	pace	VERB
issue-2574	271	17	music	music	NOUN
issue-2574	271	18	,	,	PUNCT
issue-2574	271	19	while	while	SCONJ
issue-2574	271	20	a	a	DET
issue-2574	271	21	luxury	luxury	NOUN
issue-2574	271	22	brand	brand	NOUN
issue-2574	271	23	might	might	AUX
issue-2574	271	24	resonate	resonate	VERB
issue-2574	271	25	with	with	ADP
issue-2574	271	26	orchestral	orchestral	ADJ
issue-2574	271	27	music	music	NOUN
issue-2574	271	28	.	.	PUNCT
issue-2574	272	1	mapping	map	VERB
issue-2574	272	2	these	these	DET
issue-2574	272	3	brand	brand	NOUN
issue-2574	272	4	attributes	attribute	NOUN
issue-2574	272	5	to	to	ADP
issue-2574	272	6	potential	potential	ADJ
issue-2574	272	7	sound	sound	NOUN
issue-2574	272	8	attributes	attribute	NOUN
issue-2574	272	9	requires	require	VERB
issue-2574	272	10	an	an	DET
issue-2574	272	11	understanding	understanding	NOUN
issue-2574	272	12	of	of	ADP
issue-2574	272	13	the	the	DET
issue-2574	272	14	emotional	emotional	ADJ
issue-2574	272	15	responses	response	NOUN
issue-2574	272	16	and	and	CCONJ
issue-2574	272	17	associations	association	NOUN
issue-2574	272	18	that	that	PRON
issue-2574	272	19	different	different	ADJ
issue-2574	272	20	sounds	sound	NOUN
issue-2574	272	21	can	can	AUX
issue-2574	272	22	evoke	evoke	VERB
issue-2574	272	23	.	.	PUNCT
issue-2574	273	1	for	for	ADP
issue-2574	273	2	example	example	NOUN
issue-2574	273	3	,	,	PUNCT
issue-2574	273	4	a	a	DET
issue-2574	273	5	brand	brand	NOUN
issue-2574	273	6	that	that	PRON
issue-2574	273	7	values	value	VERB
issue-2574	273	8	innovation	innovation	NOUN
issue-2574	273	9	might	might	AUX
issue-2574	273	10	align	align	VERB
issue-2574	273	11	with	with	ADP
issue-2574	273	12	electronic	electronic	ADJ
issue-2574	273	13	or	or	CCONJ
issue-2574	273	14	synth	synth	NOUN
issue-2574	273	15	-	-	PUNCT
issue-2574	273	16	based	base	VERB
issue-2574	273	17	music	music	NOUN
issue-2574	273	18	,	,	PUNCT
issue-2574	273	19	which	which	PRON
issue-2574	273	20	often	often	ADV
issue-2574	273	21	represents	represent	VERB
issue-2574	273	22	modernity	modernity	NOUN
issue-2574	273	23	and	and	CCONJ
issue-2574	273	24	technological	technological	ADJ
issue-2574	273	25	advancement	advancement	NOUN
issue-2574	273	26	.	.	PUNCT
issue-2574	274	1	a	a	DET
issue-2574	274	2	brand	brand	NOUN
issue-2574	274	3	with	with	ADP
issue-2574	274	4	a	a	DET
issue-2574	274	5	focus	focus	NOUN
issue-2574	274	6	on	on	ADP
issue-2574	274	7	tradition	tradition	NOUN
issue-2574	274	8	and	and	CCONJ
issue-2574	274	9	heritage	heritage	NOUN
issue-2574	274	10	may	may	AUX
issue-2574	274	11	find	find	VERB
issue-2574	274	12	affinity	affinity	NOUN
issue-2574	274	13	with	with	ADP
issue-2574	274	14	classical	classical	ADJ
issue-2574	274	15	music	music	NOUN
issue-2574	274	16	or	or	CCONJ
issue-2574	274	17	folk	folk	NOUN
issue-2574	274	18	instruments	instrument	NOUN
issue-2574	274	19	.	.	PUNCT
issue-2574	275	1	the	the	DET
issue-2574	275	2	"	"	PUNCT
issue-2574	275	3	brand	brand	NOUN
issue-2574	275	4	music	music	NOUN
issue-2574	275	5	navigator	navigator	NOUN
issue-2574	275	6	"	"	PUNCT
issue-2574	275	7	tool	tool	NOUN
issue-2574	275	8	has	have	AUX
issue-2574	275	9	been	be	AUX
issue-2574	275	10	developed	develop	VERB
issue-2574	275	11	with	with	ADP
issue-2574	275	12	this	this	DET
issue-2574	275	13	process	process	NOUN
issue-2574	275	14	in	in	ADP
issue-2574	275	15	mind	mind	NOUN
issue-2574	275	16	,	,	PUNCT
issue-2574	275	17	and	and	CCONJ
issue-2574	275	18	it	it	PRON
issue-2574	275	19	is	be	AUX
issue-2574	275	20	available	available	ADJ
issue-2574	275	21	free	free	ADJ
issue-2574	275	22	of	of	ADP
issue-2574	275	23	charge	charge	NOUN
issue-2574	275	24	to	to	ADP
issue-2574	275	25	smes	sme	NOUN
issue-2574	275	26	.	.	PUNCT
issue-2574	276	1	lastly	lastly	ADV
issue-2574	276	2	,	,	PUNCT
issue-2574	276	3	the	the	DET
issue-2574	276	4	creation	creation	NOUN
issue-2574	276	5	of	of	ADP
issue-2574	276	6	a	a	DET
issue-2574	276	7	mood	mood	NOUN
issue-2574	276	8	board	board	NOUN
issue-2574	276	9	representing	represent	VERB
issue-2574	276	10	the	the	DET
issue-2574	276	11	desired	desire	VERB
issue-2574	276	12	auditory	auditory	ADJ
issue-2574	276	13	identity	identity	NOUN
issue-2574	276	14	of	of	ADP
issue-2574	276	15	the	the	DET
issue-2574	276	16	brand	brand	NOUN
issue-2574	276	17	constitutes	constitute	VERB
issue-2574	276	18	the	the	DET
issue-2574	276	19	final	final	ADJ
issue-2574	276	20	component	component	NOUN
issue-2574	276	21	of	of	ADP
issue-2574	276	22	this	this	DET
issue-2574	276	23	guidance	guidance	NOUN
issue-2574	276	24	model	model	NOUN
issue-2574	276	25	.	.	PUNCT
issue-2574	277	1	smes	sme	NOUN
issue-2574	277	2	are	be	AUX
issue-2574	277	3	advised	advise	VERB
issue-2574	277	4	to	to	PART
issue-2574	277	5	utilise	utilise	VERB
issue-2574	277	6	the	the	DET
issue-2574	277	7	"	"	PUNCT
issue-2574	277	8	every	every	DET
issue-2574	277	9	noise	noise	NOUN
issue-2574	277	10	at	at	ADP
issue-2574	277	11	once	once	ADV
issue-2574	277	12	"	"	PUNCT
issue-2574	277	13	tool	tool	NOUN
issue-2574	277	14	to	to	PART
issue-2574	277	15	develop	develop	VERB
issue-2574	277	16	a	a	DET
issue-2574	277	17	sonic	sonic	ADJ
issue-2574	277	18	mood	mood	NOUN
issue-2574	277	19	board	board	NOUN
issue-2574	277	20	,	,	PUNCT
issue-2574	277	21	as	as	SCONJ
issue-2574	277	22	this	this	DET
issue-2574	277	23	process	process	NOUN
issue-2574	277	24	entails	entail	VERB
issue-2574	277	25	the	the	DET
issue-2574	277	26	selection	selection	NOUN
issue-2574	277	27	of	of	ADP
issue-2574	277	28	existing	exist	VERB
issue-2574	277	29	music	music	NOUN
issue-2574	277	30	tracks	track	NOUN
issue-2574	277	31	,	,	PUNCT
issue-2574	277	32	sound	sound	ADJ
issue-2574	277	33	effects	effect	NOUN
issue-2574	277	34	,	,	PUNCT
issue-2574	277	35	or	or	CCONJ
issue-2574	277	36	voiceovers	voiceover	NOUN
issue-2574	277	37	that	that	PRON
issue-2574	277	38	exemplify	exemplify	VERB
issue-2574	277	39	the	the	DET
issue-2574	277	40	brand	brand	NOUN
issue-2574	277	41	's	's	PART
issue-2574	277	42	identity	identity	NOUN
issue-2574	277	43	.	.	PUNCT
issue-2574	278	1	the	the	DET
issue-2574	278	2	"	"	PUNCT
issue-2574	278	3	every	every	DET
issue-2574	278	4	noise	noise	NOUN
issue-2574	278	5	at	at	ADP
issue-2574	278	6	once	once	ADV
issue-2574	278	7	"	"	PUNCT
issue-2574	278	8	tool	tool	NOUN
issue-2574	278	9	is	be	AUX
issue-2574	278	10	specifically	specifically	ADV
issue-2574	278	11	designed	design	VERB
issue-2574	278	12	for	for	ADP
issue-2574	278	13	this	this	DET
issue-2574	278	14	purpose	purpose	NOUN
issue-2574	278	15	,	,	PUNCT
issue-2574	278	16	offering	offer	VERB
issue-2574	278	17	a	a	DET
issue-2574	278	18	convenient	convenient	ADJ
issue-2574	278	19	and	and	CCONJ
issue-2574	278	20	effective	effective	ADJ
issue-2574	278	21	approach	approach	NOUN
issue-2574	278	22	to	to	ADP
issue-2574	278	23	the	the	DET
issue-2574	278	24	task	task	NOUN
issue-2574	278	25	.	.	PUNCT
issue-2574	279	1	2	2	NUM
issue-2574	279	2	.	.	X
issue-2574	279	3	in	in	ADP
issue-2574	279	4	the	the	DET
issue-2574	279	5	future	future	NOUN
issue-2574	279	6	,	,	PUNCT
issue-2574	279	7	the	the	DET
issue-2574	279	8	cost	cost	NOUN
issue-2574	279	9	-	-	PUNCT
issue-2574	279	10	effective	effective	ADJ
issue-2574	279	11	audio	audio	ADJ
issue-2574	279	12	identity	identity	NOUN
issue-2574	279	13	stage	stage	NOUN
issue-2574	279	14	of	of	ADP
issue-2574	279	15	the	the	DET
issue-2574	279	16	guidance	guidance	NOUN
issue-2574	279	17	model	model	NOUN
issue-2574	279	18	will	will	AUX
issue-2574	279	19	refer	refer	VERB
issue-2574	279	20	to	to	ADP
issue-2574	279	21	which	which	PRON
issue-2574	279	22	parts	part	NOUN
issue-2574	279	23	of	of	ADP
issue-2574	279	24	a	a	DET
issue-2574	279	25	tangible	tangible	ADJ
issue-2574	279	26	audio	audio	NOUN
issue-2574	279	27	identity	identity	NOUN
issue-2574	279	28	can	can	AUX
issue-2574	279	29	be	be	AUX
issue-2574	279	30	executed	execute	VERB
issue-2574	279	31	by	by	ADP
issue-2574	279	32	smes	sme	NOUN
issue-2574	279	33	without	without	ADP
issue-2574	279	34	the	the	DET
issue-2574	279	35	assistance	assistance	NOUN
issue-2574	279	36	of	of	ADP
issue-2574	279	37	an	an	DET
issue-2574	279	38	audio	audio	ADJ
issue-2574	279	39	agency	agency	NOUN
issue-2574	279	40	.	.	PUNCT
issue-2574	280	1	these	these	DET
issue-2574	280	2	parts	part	NOUN
issue-2574	280	3	will	will	AUX
issue-2574	280	4	be	be	AUX
issue-2574	280	5	broken	break	VERB
issue-2574	280	6	down	down	ADP
issue-2574	280	7	into	into	ADP
issue-2574	280	8	three	three	NUM
issue-2574	280	9	elements	element	NOUN
issue-2574	280	10	:	:	PUNCT
issue-2574	280	11	a	a	DET
issue-2574	280	12	sound	sound	ADJ
issue-2574	280	13	library	library	NOUN
issue-2574	280	14	,	,	PUNCT
issue-2574	280	15	a	a	DET
issue-2574	280	16	soundtrack	soundtrack	NOUN
issue-2574	280	17	,	,	PUNCT
issue-2574	280	18	and	and	CCONJ
issue-2574	280	19	a	a	DET
issue-2574	280	20	brand	brand	NOUN
issue-2574	280	21	voice	voice	NOUN
issue-2574	280	22	.	.	PUNCT
issue-2574	281	1	a	a	DET
issue-2574	281	2	review	review	NOUN
issue-2574	281	3	of	of	ADP
issue-2574	281	4	the	the	DET
issue-2574	281	5	literature	literature	NOUN
issue-2574	281	6	revealed	reveal	VERB
issue-2574	281	7	that	that	SCONJ
issue-2574	281	8	in	in	ADP
issue-2574	281	9	many	many	ADJ
issue-2574	281	10	cases	case	NOUN
issue-2574	281	11	of	of	ADP
issue-2574	281	12	smes	sme	NOUN
issue-2574	281	13	,	,	PUNCT
issue-2574	281	14	collaboration	collaboration	NOUN
issue-2574	281	15	with	with	ADP
issue-2574	281	16	audio	audio	ADJ
issue-2574	281	17	agencies	agency	NOUN
issue-2574	281	18	through	through	ADP
issue-2574	281	19	the	the	DET
issue-2574	281	20	use	use	NOUN
issue-2574	281	21	of	of	ADP
issue-2574	281	22	stock	stock	NOUN
issue-2574	281	23	sounds	sound	NOUN
issue-2574	281	24	or	or	CCONJ
issue-2574	281	25	licensed	license	VERB
issue-2574	281	26	stock	stock	NOUN
issue-2574	281	27	music	music	NOUN
issue-2574	281	28	can	can	AUX
issue-2574	281	29	result	result	VERB
issue-2574	281	30	in	in	ADP
issue-2574	281	31	outcomes	outcome	NOUN
issue-2574	281	32	that	that	PRON
issue-2574	281	33	are	be	AUX
issue-2574	281	34	both	both	CCONJ
issue-2574	281	35	effective	effective	ADJ
issue-2574	281	36	and	and	CCONJ
issue-2574	281	37	cost	cost	NOUN
issue-2574	281	38	-	-	PUNCT
issue-2574	281	39	effective	effective	ADJ
issue-2574	281	40	.	.	PUNCT
issue-2574	282	1	in	in	ADP
issue-2574	282	2	addition	addition	NOUN
issue-2574	282	3	,	,	PUNCT
issue-2574	282	4	the	the	DET
issue-2574	282	5	brand	brand	NOUN
issue-2574	282	6	voice	voice	NOUN
issue-2574	282	7	has	have	AUX
issue-2574	282	8	been	be	AUX
issue-2574	282	9	identified	identify	VERB
issue-2574	282	10	as	as	ADP
issue-2574	282	11	one	one	NUM
issue-2574	282	12	of	of	ADP
issue-2574	282	13	the	the	DET
issue-2574	282	14	most	most	ADV
issue-2574	282	15	important	important	ADJ
issue-2574	282	16	audio	audio	ADJ
issue-2574	282	17	assets	asset	NOUN
issue-2574	282	18	for	for	ADP
issue-2574	282	19	smes	sme	NOUN
issue-2574	282	20	to	to	PART
issue-2574	282	21	use	use	VERB
issue-2574	282	22	in	in	ADP
issue-2574	282	23	their	their	PRON
issue-2574	282	24	audio	audio	ADJ
issue-2574	282	25	branding	branding	NOUN
issue-2574	282	26	strategies	strategy	NOUN
issue-2574	282	27	,	,	PUNCT
issue-2574	282	28	as	as	ADP
issue-2574	282	29	the	the	DET
issue-2574	282	30	brand	brand	NOUN
issue-2574	282	31	voice	voice	NOUN
issue-2574	282	32	,	,	PUNCT
issue-2574	282	33	much	much	ADV
issue-2574	282	34	like	like	ADP
issue-2574	282	35	the	the	DET
issue-2574	282	36	audio	audio	ADJ
issue-2574	282	37	logo	logo	NOUN
issue-2574	282	38	,	,	PUNCT
issue-2574	282	39	can	can	AUX
issue-2574	282	40	be	be	AUX
issue-2574	282	41	used	use	VERB
issue-2574	282	42	across	across	ADP
issue-2574	282	43	many	many	ADJ
issue-2574	282	44	brand	brand	NOUN
issue-2574	282	45	communication	communication	NOUN
issue-2574	282	46	channels	channel	NOUN
issue-2574	282	47	.	.	PUNCT
issue-2574	283	1	artificial	artificial	ADJ
issue-2574	283	2	intelligencebased	intelligencebase	VERB
issue-2574	283	3	tools	tool	NOUN
issue-2574	283	4	such	such	ADJ
issue-2574	283	5	as	as	ADP
issue-2574	283	6	"	"	PUNCT
issue-2574	283	7	aflorithmic	aflorithmic	ADJ
issue-2574	283	8	ai	ai	NOUN
issue-2574	283	9	"	"	PUNCT
issue-2574	283	10	can	can	AUX
issue-2574	283	11	be	be	AUX
issue-2574	283	12	a	a	DET
issue-2574	283	13	costfigure	costfigure	NOUN
issue-2574	283	14	2	2	NUM
issue-2574	283	15	.	.	PUNCT
issue-2574	284	1	the	the	DET
issue-2574	284	2	use	use	NOUN
issue-2574	284	3	of	of	ADP
issue-2574	284	4	audio	audio	ADJ
issue-2574	284	5	branding	branding	NOUN
issue-2574	284	6	guidance	guidance	NOUN
issue-2574	284	7	model	model	NOUN
issue-2574	284	8	in	in	ADP
issue-2574	284	9	the	the	DET
issue-2574	284	10	case	case	NOUN
issue-2574	284	11	of	of	ADP
issue-2574	284	12	smes	smes	PROPN
issue-2574	284	13	st	st	PROPN
issue-2574	284	14	ag	ag	PROPN
issue-2574	284	15	es	es	ADP
issue-2574	284	16	o	o	PROPN
issue-2574	284	17	f	f	X
issue-2574	284	18	a	a	PRON
issue-2574	284	19	ud	ud	INTJ
issue-2574	284	20	io	io	PROPN
issue-2574	284	21	b	b	PROPN
issue-2574	284	22	ra	ra	PROPN
issue-2574	284	23	nd	nd	INTJ
issue-2574	284	24	in	in	ADP
issue-2574	284	25	g	g	PROPN
issue-2574	284	26	ap	ap	PROPN
issue-2574	284	27	pl	pl	PROPN
issue-2574	284	28	ic	ic	PROPN
issue-2574	284	29	at	at	ADP
issue-2574	284	30	io	io	PROPN
issue-2574	284	31	n	n	DET
issue-2574	284	32	“	"	PUNCT
issue-2574	284	33	diy	diy	NOUN
issue-2574	284	34	”	"	PUNCT
issue-2574	284	35	threshold	threshold	NOUN
issue-2574	284	36	1	1	NUM
issue-2574	284	37	.	.	NOUN
issue-2574	284	38	2	2	NUM
issue-2574	284	39	.	.	NOUN
issue-2574	284	40	3	3	NUM
issue-2574	284	41	.	.	NOUN
issue-2574	284	42	4	4	NUM
issue-2574	284	43	.	.	X
issue-2574	284	44	audio	audio	ADJ
issue-2574	284	45	agency	agency	NOUN
issue-2574	284	46	threshold	threshold	NOUN
issue-2574	284	47	brand	brand	NOUN
issue-2574	284	48	song	song	NOUN
issue-2574	284	49	(	(	PUNCT
issue-2574	284	50	dna	dna	PROPN
issue-2574	284	51	)	)	PUNCT
issue-2574	284	52	+	+	CCONJ
issue-2574	284	53	elements	element	NOUN
issue-2574	284	54	by	by	ADP
issue-2574	284	55	need	need	VERB
issue-2574	284	56	the	the	DET
issue-2574	284	57	audio	audio	ADJ
issue-2574	284	58	identity	identity	NOUN
issue-2574	284	59	foundation	foundation	NOUN
issue-2574	284	60	(	(	PUNCT
issue-2574	284	61	no	no	DET
issue-2574	284	62	cost	cost	NOUN
issue-2574	284	63	):	):	PUNCT
issue-2574	284	64	cost	cost	NOUN
issue-2574	284	65	-	-	PUNCT
issue-2574	284	66	effective	effective	ADJ
issue-2574	284	67	audio	audio	ADJ
issue-2574	284	68	identity	identity	NOUN
issue-2574	284	69	:	:	PUNCT
issue-2574	284	70	stock	stock	NOUN
issue-2574	284	71	sounds	sound	VERB
issue-2574	284	72	+	+	CCONJ
issue-2574	284	73	licensed	licensed	ADJ
issue-2574	284	74	music	music	NOUN
issue-2574	284	75	+	+	CCONJ
issue-2574	284	76	ai	ai	AUX
issue-2574	284	77	generated	generate	VERB
issue-2574	284	78	brand	brand	NOUN
issue-2574	284	79	voice	voice	NOUN
issue-2574	284	80	audio	audio	NOUN
issue-2574	284	81	logo	logo	NOUN
issue-2574	284	82	+	+	CCONJ
issue-2574	284	83	soundtracks	soundtrack	NOUN
issue-2574	284	84	+	+	CCONJ
issue-2574	284	85	sound	sound	NOUN
issue-2574	284	86	library	library	NOUN
issue-2574	284	87	and	and	CCONJ
issue-2574	284	88	audio	audio	NOUN
issue-2574	284	89	elements	element	NOUN
issue-2574	284	90	based	base	VERB
issue-2574	284	91	on	on	ADP
issue-2574	284	92	specific	specific	ADJ
issue-2574	284	93	needs	need	NOUN
issue-2574	284	94	the	the	DET
issue-2574	284	95	core	core	NOUN
issue-2574	284	96	of	of	ADP
issue-2574	284	97	audio	audio	ADJ
issue-2574	284	98	identity	identity	NOUN
issue-2574	284	99	:	:	PUNCT
issue-2574	284	100	holistic	holistic	ADJ
issue-2574	284	101	audio	audio	ADJ
issue-2574	284	102	identity	identity	NOUN
issue-2574	284	103	:	:	PUNCT
issue-2574	284	104	brand	brand	NOUN
issue-2574	284	105	identity	identity	NOUN
issue-2574	284	106	analysis	analysis	NOUN
issue-2574	284	107	+	+	CCONJ
issue-2574	284	108	brand	brand	NOUN
issue-2574	284	109	sound	sound	NOUN
issue-2574	284	110	audit	audit	NOUN
issue-2574	284	111	+	+	CCONJ
issue-2574	284	112	sound	sound	ADJ
issue-2574	284	113	design	design	NOUN
issue-2574	284	114	language	language	NOUN
issue-2574	284	115	+	+	CCONJ
issue-2574	284	116	mood	mood	NOUN
issue-2574	284	117	board	board	NOUN
issue-2574	284	118	baltic	baltic	PROPN
issue-2574	284	119	journal	journal	PROPN
issue-2574	284	120	of	of	ADP
issue-2574	284	121	economic	economic	ADJ
issue-2574	284	122	studies	study	NOUN
issue-2574	284	123	41	41	NUM
issue-2574	284	124	vol	vol	NOUN
issue-2574	284	125	.	.	PUNCT
issue-2574	285	1	10	10	NUM
issue-2574	285	2	no	no	NOUN
issue-2574	285	3	.	.	NOUN
issue-2574	286	1	4	4	NUM
issue-2574	286	2	,	,	PUNCT
issue-2574	286	3	2024	2024	NUM
issue-2574	286	4	effective	effective	ADJ
issue-2574	286	5	solution	solution	NOUN
issue-2574	286	6	for	for	ADP
issue-2574	286	7	smes	sme	NOUN
issue-2574	286	8	to	to	PART
issue-2574	286	9	outsource	outsource	VERB
issue-2574	286	10	brand	brand	NOUN
issue-2574	286	11	voice	voice	NOUN
issue-2574	286	12	themselves	themselves	PRON
issue-2574	286	13	,	,	PUNCT
issue-2574	286	14	and	and	CCONJ
issue-2574	286	15	in	in	ADP
issue-2574	286	16	terms	term	NOUN
issue-2574	286	17	of	of	ADP
issue-2574	286	18	specific	specific	ADJ
issue-2574	286	19	sounds	sound	NOUN
issue-2574	286	20	or	or	CCONJ
issue-2574	286	21	music	music	NOUN
issue-2574	286	22	tracks	track	NOUN
issue-2574	286	23	,	,	PUNCT
issue-2574	286	24	tools	tool	NOUN
issue-2574	286	25	such	such	ADJ
issue-2574	286	26	as	as	ADP
issue-2574	286	27	"	"	PUNCT
issue-2574	286	28	artlist	artlist	NOUN
issue-2574	286	29	"	"	PUNCT
issue-2574	286	30	,	,	PUNCT
issue-2574	286	31	"	"	PUNCT
issue-2574	286	32	epidemic	epidemic	ADJ
issue-2574	286	33	sound	sound	NOUN
issue-2574	286	34	"	"	PUNCT
issue-2574	286	35	and	and	CCONJ
issue-2574	286	36	"	"	PUNCT
issue-2574	286	37	permium	permium	NOUN
issue-2574	286	38	beat	beat	NOUN
issue-2574	286	39	"	"	PUNCT
issue-2574	286	40	were	be	AUX
issue-2574	286	41	identified	identify	VERB
issue-2574	286	42	as	as	ADP
issue-2574	286	43	the	the	DET
issue-2574	286	44	most	most	ADV
issue-2574	286	45	productive	productive	ADJ
issue-2574	286	46	choices	choice	NOUN
issue-2574	286	47	for	for	ADP
issue-2574	286	48	smes	sme	NOUN
issue-2574	286	49	.	.	PUNCT
issue-2574	287	1	it	it	PRON
issue-2574	287	2	is	be	AUX
issue-2574	287	3	important	important	ADJ
issue-2574	287	4	to	to	PART
issue-2574	287	5	note	note	VERB
issue-2574	287	6	,	,	PUNCT
issue-2574	287	7	however	however	ADV
issue-2574	287	8	,	,	PUNCT
issue-2574	287	9	that	that	SCONJ
issue-2574	287	10	the	the	DET
issue-2574	287	11	use	use	NOUN
issue-2574	287	12	of	of	ADP
issue-2574	287	13	these	these	DET
issue-2574	287	14	second	second	ADJ
issue-2574	287	15	-	-	PUNCT
issue-2574	287	16	stage	stage	NOUN
issue-2574	287	17	proposed	propose	VERB
issue-2574	287	18	tools	tool	NOUN
issue-2574	287	19	for	for	ADP
issue-2574	287	20	smes	sme	NOUN
issue-2574	287	21	may	may	AUX
issue-2574	287	22	prove	prove	VERB
issue-2574	287	23	to	to	PART
issue-2574	287	24	be	be	AUX
issue-2574	287	25	limiting	limit	VERB
issue-2574	287	26	in	in	ADP
issue-2574	287	27	the	the	DET
issue-2574	287	28	long	long	ADJ
issue-2574	287	29	term	term	NOUN
issue-2574	287	30	.	.	PUNCT
issue-2574	288	1	the	the	DET
issue-2574	288	2	alignment	alignment	NOUN
issue-2574	288	3	of	of	ADP
issue-2574	288	4	audio	audio	ADJ
issue-2574	288	5	assets	asset	NOUN
issue-2574	288	6	with	with	ADP
issue-2574	288	7	current	current	ADJ
issue-2574	288	8	brand	brand	NOUN
issue-2574	288	9	identity	identity	NOUN
issue-2574	288	10	attributes	attribute	NOUN
issue-2574	288	11	and	and	CCONJ
issue-2574	288	12	their	their	PRON
issue-2574	288	13	flexibility	flexibility	NOUN
issue-2574	288	14	are	be	AUX
issue-2574	288	15	fundamental	fundamental	ADJ
issue-2574	288	16	aspects	aspect	NOUN
issue-2574	288	17	of	of	ADP
issue-2574	288	18	an	an	DET
issue-2574	288	19	effective	effective	ADJ
issue-2574	288	20	audio	audio	ADJ
issue-2574	288	21	identity	identity	NOUN
issue-2574	288	22	.	.	PUNCT
issue-2574	289	1	the	the	DET
issue-2574	289	2	use	use	NOUN
issue-2574	289	3	of	of	ADP
issue-2574	289	4	stock	stock	NOUN
issue-2574	289	5	music	music	NOUN
issue-2574	289	6	and	and	CCONJ
issue-2574	289	7	sounds	sound	NOUN
issue-2574	289	8	can	can	AUX
issue-2574	289	9	limit	limit	VERB
issue-2574	289	10	the	the	DET
issue-2574	289	11	flexibility	flexibility	NOUN
issue-2574	289	12	of	of	ADP
issue-2574	289	13	smes	sme	NOUN
issue-2574	289	14	in	in	ADP
issue-2574	289	15	the	the	DET
issue-2574	289	16	future	future	NOUN
issue-2574	289	17	,	,	PUNCT
issue-2574	289	18	whereas	whereas	SCONJ
issue-2574	289	19	sounds	sound	NOUN
issue-2574	289	20	produced	produce	VERB
issue-2574	289	21	by	by	ADP
issue-2574	289	22	audio	audio	ADJ
issue-2574	289	23	agencies	agency	NOUN
issue-2574	289	24	are	be	AUX
issue-2574	289	25	more	more	ADV
issue-2574	289	26	easily	easily	ADV
issue-2574	289	27	adapted	adapt	VERB
issue-2574	289	28	to	to	ADP
issue-2574	289	29	their	their	PRON
issue-2574	289	30	needs	need	NOUN
issue-2574	289	31	.	.	PUNCT
issue-2574	290	1	therefore	therefore	ADV
issue-2574	290	2	,	,	PUNCT
issue-2574	290	3	if	if	SCONJ
issue-2574	290	4	these	these	DET
issue-2574	290	5	tools	tool	NOUN
issue-2574	290	6	are	be	AUX
issue-2574	290	7	used	use	VERB
issue-2574	290	8	in	in	ADP
issue-2574	290	9	accordance	accordance	NOUN
issue-2574	290	10	with	with	ADP
issue-2574	290	11	the	the	DET
issue-2574	290	12	first	first	ADJ
issue-2574	290	13	stage	stage	NOUN
issue-2574	290	14	of	of	ADP
issue-2574	290	15	the	the	DET
issue-2574	290	16	audio	audio	ADJ
issue-2574	290	17	branding	branding	NOUN
issue-2574	290	18	guidance	guidance	NOUN
issue-2574	290	19	model	model	NOUN
issue-2574	290	20	,	,	PUNCT
issue-2574	290	21	effective	effective	ADJ
issue-2574	290	22	results	result	NOUN
issue-2574	290	23	can	can	AUX
issue-2574	290	24	be	be	AUX
issue-2574	290	25	achieved	achieve	VERB
issue-2574	290	26	for	for	ADP
issue-2574	290	27	smes	sme	NOUN
issue-2574	290	28	.	.	PUNCT
issue-2574	291	1	3	3	X
issue-2574	291	2	.	.	PUNCT
issue-2574	291	3	to	to	PART
issue-2574	291	4	elaborate	elaborate	VERB
issue-2574	291	5	on	on	ADP
issue-2574	291	6	the	the	DET
issue-2574	291	7	core	core	NOUN
issue-2574	291	8	audio	audio	ADJ
issue-2574	291	9	identity	identity	NOUN
issue-2574	291	10	stage	stage	NOUN
issue-2574	291	11	of	of	ADP
issue-2574	291	12	the	the	DET
issue-2574	291	13	guidance	guidance	NOUN
issue-2574	291	14	model	model	NOUN
issue-2574	291	15	,	,	PUNCT
issue-2574	291	16	it	it	PRON
issue-2574	291	17	must	must	AUX
issue-2574	291	18	be	be	AUX
issue-2574	291	19	emphasised	emphasise	VERB
issue-2574	291	20	that	that	SCONJ
issue-2574	291	21	the	the	DET
issue-2574	291	22	most	most	ADV
issue-2574	291	23	important	important	ADJ
issue-2574	291	24	audio	audio	ADJ
issue-2574	291	25	assets	asset	NOUN
issue-2574	291	26	or	or	CCONJ
issue-2574	291	27	audio	audio	ADJ
issue-2574	291	28	elements	element	NOUN
issue-2574	291	29	of	of	ADP
issue-2574	291	30	a	a	DET
issue-2574	291	31	brand	brand	NOUN
issue-2574	291	32	can	can	AUX
issue-2574	291	33	not	not	PART
issue-2574	291	34	be	be	AUX
issue-2574	291	35	outsourced	outsource	VERB
issue-2574	291	36	by	by	ADP
issue-2574	291	37	smes	sme	NOUN
issue-2574	291	38	,	,	PUNCT
issue-2574	291	39	and	and	CCONJ
issue-2574	291	40	this	this	PRON
issue-2574	291	41	is	be	AUX
issue-2574	291	42	where	where	SCONJ
issue-2574	291	43	collaboration	collaboration	NOUN
issue-2574	291	44	with	with	ADP
issue-2574	291	45	audio	audio	ADJ
issue-2574	291	46	agencies	agency	NOUN
issue-2574	291	47	comes	come	VERB
issue-2574	291	48	in	in	ADP
issue-2574	291	49	.	.	PUNCT
issue-2574	292	1	the	the	DET
issue-2574	292	2	audio	audio	NOUN
issue-2574	292	3	logo	logo	NOUN
issue-2574	292	4	has	have	AUX
issue-2574	292	5	been	be	AUX
issue-2574	292	6	identified	identify	VERB
issue-2574	292	7	as	as	ADP
issue-2574	292	8	the	the	DET
issue-2574	292	9	most	most	ADV
issue-2574	292	10	effective	effective	ADJ
issue-2574	292	11	starting	starting	NOUN
issue-2574	292	12	point	point	NOUN
issue-2574	292	13	for	for	SCONJ
issue-2574	292	14	smes	sme	NOUN
issue-2574	292	15	to	to	PART
issue-2574	292	16	use	use	VERB
issue-2574	292	17	in	in	ADP
issue-2574	292	18	their	their	PRON
issue-2574	292	19	branding	branding	NOUN
issue-2574	292	20	strategies	strategy	NOUN
issue-2574	292	21	,	,	PUNCT
issue-2574	292	22	as	as	SCONJ
issue-2574	292	23	its	its	PRON
issue-2574	292	24	use	use	NOUN
issue-2574	292	25	is	be	AUX
issue-2574	292	26	multi	multi	ADJ
issue-2574	292	27	-	-	ADJ
issue-2574	292	28	faceted	faceted	ADJ
issue-2574	292	29	.	.	PUNCT
issue-2574	293	1	the	the	DET
issue-2574	293	2	audio	audio	ADJ
issue-2574	293	3	logo	logo	NOUN
issue-2574	293	4	is	be	AUX
issue-2574	293	5	suitable	suitable	ADJ
issue-2574	293	6	for	for	ADP
issue-2574	293	7	virtually	virtually	ADV
issue-2574	293	8	any	any	DET
issue-2574	293	9	brand	brand	NOUN
issue-2574	293	10	channel	channel	NOUN
issue-2574	293	11	and	and	CCONJ
issue-2574	293	12	in	in	ADP
issue-2574	293	13	most	most	ADJ
issue-2574	293	14	cases	case	NOUN
issue-2574	293	15	acts	act	VERB
issue-2574	293	16	as	as	ADP
issue-2574	293	17	a	a	DET
issue-2574	293	18	guide	guide	NOUN
issue-2574	293	19	for	for	ADP
issue-2574	293	20	building	build	VERB
issue-2574	293	21	the	the	DET
issue-2574	293	22	rest	rest	NOUN
issue-2574	293	23	of	of	ADP
issue-2574	293	24	an	an	DET
issue-2574	293	25	audio	audio	ADJ
issue-2574	293	26	identity	identity	NOUN
issue-2574	293	27	around	around	ADP
issue-2574	293	28	it	it	PRON
issue-2574	293	29	,	,	PUNCT
issue-2574	293	30	so	so	SCONJ
issue-2574	293	31	it	it	PRON
issue-2574	293	32	should	should	AUX
issue-2574	293	33	be	be	AUX
issue-2574	293	34	the	the	DET
issue-2574	293	35	main	main	ADJ
issue-2574	293	36	asset	asset	NOUN
issue-2574	293	37	smes	sme	NOUN
issue-2574	293	38	use	use	VERB
issue-2574	293	39	when	when	SCONJ
issue-2574	293	40	they	they	PRON
issue-2574	293	41	approach	approach	VERB
issue-2574	293	42	audio	audio	NOUN
issue-2574	293	43	agencies	agency	NOUN
issue-2574	293	44	.	.	PUNCT
issue-2574	294	1	in	in	ADP
issue-2574	294	2	essence	essence	NOUN
issue-2574	294	3	,	,	PUNCT
issue-2574	294	4	an	an	DET
issue-2574	294	5	audio	audio	ADJ
issue-2574	294	6	logo	logo	NOUN
issue-2574	294	7	,	,	PUNCT
issue-2574	294	8	bespoke	bespoke	NOUN
issue-2574	294	9	soundtracks	soundtrack	NOUN
issue-2574	294	10	,	,	PUNCT
issue-2574	294	11	a	a	DET
issue-2574	294	12	brand	brand	NOUN
issue-2574	294	13	-	-	PUNCT
issue-2574	294	14	specific	specific	ADJ
issue-2574	294	15	sound	sound	NOUN
issue-2574	294	16	library	library	NOUN
issue-2574	294	17	and	and	CCONJ
issue-2574	294	18	brand	brand	NOUN
issue-2574	294	19	voice	voice	NOUN
issue-2574	294	20	represent	represent	VERB
issue-2574	294	21	the	the	DET
issue-2574	294	22	fundamental	fundamental	ADJ
issue-2574	294	23	elements	element	NOUN
issue-2574	294	24	of	of	ADP
issue-2574	294	25	a	a	DET
issue-2574	294	26	robust	robust	ADJ
issue-2574	294	27	audio	audio	ADJ
issue-2574	294	28	identity	identity	NOUN
issue-2574	294	29	.	.	PUNCT
issue-2574	295	1	however	however	ADV
issue-2574	295	2	,	,	PUNCT
issue-2574	295	3	the	the	DET
issue-2574	295	4	specific	specific	ADJ
issue-2574	295	5	elements	element	NOUN
issue-2574	295	6	to	to	PART
issue-2574	295	7	be	be	AUX
issue-2574	295	8	employed	employ	VERB
issue-2574	295	9	by	by	ADP
issue-2574	295	10	smes	sme	NOUN
issue-2574	295	11	are	be	AUX
issue-2574	295	12	contingent	contingent	ADJ
issue-2574	295	13	upon	upon	SCONJ
issue-2574	295	14	their	their	PRON
issue-2574	295	15	distinctive	distinctive	ADJ
issue-2574	295	16	and	and	CCONJ
issue-2574	295	17	particular	particular	ADJ
issue-2574	295	18	requirements	requirement	NOUN
issue-2574	295	19	.	.	PUNCT
issue-2574	296	1	4	4	X
issue-2574	296	2	.	.	X
issue-2574	296	3	in	in	ADP
issue-2574	296	4	conclusion	conclusion	NOUN
issue-2574	296	5	,	,	PUNCT
issue-2574	296	6	with	with	ADP
issue-2574	296	7	regard	regard	NOUN
issue-2574	296	8	to	to	ADP
issue-2574	296	9	the	the	DET
issue-2574	296	10	holistic	holistic	ADJ
issue-2574	296	11	audio	audio	ADJ
issue-2574	296	12	identity	identity	NOUN
issue-2574	296	13	stage	stage	NOUN
issue-2574	296	14	of	of	ADP
issue-2574	296	15	the	the	DET
issue-2574	296	16	guidance	guidance	NOUN
issue-2574	296	17	model	model	NOUN
issue-2574	296	18	,	,	PUNCT
issue-2574	296	19	it	it	PRON
issue-2574	296	20	should	should	AUX
issue-2574	296	21	be	be	AUX
issue-2574	296	22	noted	note	VERB
issue-2574	296	23	that	that	SCONJ
issue-2574	296	24	audio	audio	ADJ
issue-2574	296	25	branding	branding	NOUN
issue-2574	296	26	is	be	AUX
issue-2574	296	27	never	never	ADV
issue-2574	296	28	truly	truly	ADV
issue-2574	296	29	complete	complete	ADJ
issue-2574	296	30	.	.	PUNCT
issue-2574	297	1	consequently	consequently	ADV
issue-2574	297	2	,	,	PUNCT
issue-2574	297	3	the	the	DET
issue-2574	297	4	final	final	ADJ
issue-2574	297	5	stage	stage	NOUN
issue-2574	297	6	of	of	ADP
issue-2574	297	7	audio	audio	ADJ
issue-2574	297	8	branding	branding	NOUN
issue-2574	297	9	for	for	ADP
issue-2574	297	10	smes	sme	NOUN
issue-2574	297	11	is	be	AUX
issue-2574	297	12	defined	define	VERB
issue-2574	297	13	as	as	ADP
issue-2574	297	14	"	"	PUNCT
issue-2574	297	15	holistic	holistic	ADJ
issue-2574	297	16	,	,	PUNCT
issue-2574	297	17	"	"	PUNCT
issue-2574	297	18	encompassing	encompass	VERB
issue-2574	297	19	a	a	DET
issue-2574	297	20	multitude	multitude	NOUN
issue-2574	297	21	of	of	ADP
issue-2574	297	22	audio	audio	ADJ
issue-2574	297	23	elements	element	NOUN
issue-2574	297	24	that	that	PRON
issue-2574	297	25	are	be	AUX
issue-2574	297	26	consistently	consistently	ADV
issue-2574	297	27	utilised	utilise	VERB
issue-2574	297	28	across	across	ADP
issue-2574	297	29	a	a	DET
issue-2574	297	30	diverse	diverse	ADJ
issue-2574	297	31	range	range	NOUN
issue-2574	297	32	of	of	ADP
issue-2574	297	33	brand	brand	NOUN
issue-2574	297	34	communication	communication	NOUN
issue-2574	297	35	channels	channel	NOUN
issue-2574	297	36	,	,	PUNCT
issue-2574	297	37	including	include	VERB
issue-2574	297	38	those	those	PRON
issue-2574	297	39	that	that	PRON
issue-2574	297	40	are	be	AUX
issue-2574	297	41	pertinent	pertinent	ADJ
issue-2574	297	42	to	to	ADP
issue-2574	297	43	various	various	ADJ
issue-2574	297	44	touchpoints	touchpoint	NOUN
issue-2574	297	45	within	within	ADP
issue-2574	297	46	the	the	DET
issue-2574	297	47	customer	customer	NOUN
issue-2574	297	48	journey	journey	NOUN
issue-2574	297	49	and	and	CCONJ
issue-2574	297	50	beyond	beyond	ADP
issue-2574	297	51	.	.	PUNCT
issue-2574	298	1	in	in	ADP
issue-2574	298	2	a	a	DET
issue-2574	298	3	sense	sense	NOUN
issue-2574	298	4	,	,	PUNCT
issue-2574	298	5	having	have	VERB
issue-2574	298	6	a	a	DET
issue-2574	298	7	brand	brand	NOUN
issue-2574	298	8	song	song	NOUN
issue-2574	298	9	signals	signal	NOUN
issue-2574	298	10	that	that	PRON
issue-2574	298	11	an	an	DET
issue-2574	298	12	sme	sme	NOUN
issue-2574	298	13	is	be	AUX
issue-2574	298	14	at	at	ADP
issue-2574	298	15	the	the	DET
issue-2574	298	16	final	final	ADJ
issue-2574	298	17	stage	stage	NOUN
issue-2574	298	18	of	of	ADP
issue-2574	298	19	using	use	VERB
issue-2574	298	20	audio	audio	ADJ
issue-2574	298	21	branding	branding	NOUN
issue-2574	298	22	,	,	PUNCT
issue-2574	298	23	as	as	SCONJ
issue-2574	298	24	a	a	DET
issue-2574	298	25	brand	brand	NOUN
issue-2574	298	26	song	song	NOUN
issue-2574	298	27	often	often	ADV
issue-2574	298	28	encapsulates	encapsulate	VERB
issue-2574	298	29	the	the	DET
issue-2574	298	30	essence	essence	NOUN
issue-2574	298	31	(	(	PUNCT
issue-2574	298	32	the	the	DET
issue-2574	298	33	"	"	PUNCT
issue-2574	298	34	dna	dna	NOUN
issue-2574	298	35	"	"	PUNCT
issue-2574	298	36	)	)	PUNCT
issue-2574	298	37	of	of	ADP
issue-2574	298	38	an	an	DET
issue-2574	298	39	audio	audio	ADJ
issue-2574	298	40	identity	identity	NOUN
issue-2574	298	41	,	,	PUNCT
issue-2574	298	42	i.e.	i.e.	X
issue-2574	298	43	,	,	PUNCT
issue-2574	298	44	a	a	DET
issue-2574	298	45	melody	melody	NOUN
issue-2574	298	46	or	or	CCONJ
issue-2574	298	47	combination	combination	NOUN
issue-2574	298	48	of	of	ADP
issue-2574	298	49	sounds	sound	NOUN
issue-2574	298	50	that	that	PRON
issue-2574	298	51	is	be	AUX
issue-2574	298	52	recognisable	recognisable	ADJ
issue-2574	298	53	to	to	ADP
issue-2574	298	54	the	the	DET
issue-2574	298	55	consumer	consumer	NOUN
issue-2574	298	56	and	and	CCONJ
issue-2574	298	57	can	can	AUX
issue-2574	298	58	be	be	AUX
issue-2574	298	59	heard	hear	VERB
issue-2574	298	60	in	in	ADP
issue-2574	298	61	the	the	DET
issue-2574	298	62	brand	brand	NOUN
issue-2574	298	63	song	song	NOUN
issue-2574	298	64	and	and	CCONJ
issue-2574	298	65	associated	associate	VERB
issue-2574	298	66	with	with	ADP
issue-2574	298	67	the	the	DET
issue-2574	298	68	brand	brand	NOUN
issue-2574	298	69	in	in	ADP
issue-2574	298	70	the	the	DET
issue-2574	298	71	consumer	consumer	NOUN
issue-2574	298	72	's	's	PART
issue-2574	298	73	mind	mind	NOUN
issue-2574	298	74	.	.	PUNCT
issue-2574	299	1	a	a	DET
issue-2574	299	2	brand	brand	NOUN
issue-2574	299	3	song	song	NOUN
issue-2574	299	4	can	can	AUX
issue-2574	299	5	have	have	VERB
issue-2574	299	6	many	many	ADJ
issue-2574	299	7	different	different	ADJ
issue-2574	299	8	versions/	versions/	NUM
issue-2574	299	9	tracks	track	NOUN
issue-2574	299	10	,	,	PUNCT
issue-2574	299	11	it	it	PRON
issue-2574	299	12	can	can	AUX
issue-2574	299	13	have	have	VERB
issue-2574	299	14	an	an	DET
issue-2574	299	15	audio	audio	ADJ
issue-2574	299	16	logo	logo	NOUN
issue-2574	299	17	,	,	PUNCT
issue-2574	299	18	it	it	PRON
issue-2574	299	19	can	can	AUX
issue-2574	299	20	be	be	AUX
issue-2574	299	21	used	use	VERB
issue-2574	299	22	as	as	ADP
issue-2574	299	23	background	background	NOUN
issue-2574	299	24	music	music	NOUN
issue-2574	299	25	for	for	ADP
issue-2574	299	26	advertisements	advertisement	NOUN
issue-2574	299	27	or	or	CCONJ
issue-2574	299	28	as	as	ADP
issue-2574	299	29	ambience	ambience	NOUN
issue-2574	299	30	music	music	NOUN
issue-2574	299	31	for	for	ADP
issue-2574	299	32	physical	physical	ADJ
issue-2574	299	33	spaces	space	NOUN
issue-2574	299	34	.	.	PUNCT
issue-2574	300	1	what	what	PRON
issue-2574	300	2	makes	make	VERB
issue-2574	300	3	a	a	DET
issue-2574	300	4	holistic	holistic	ADJ
issue-2574	300	5	audio	audio	ADJ
issue-2574	300	6	identity	identity	NOUN
issue-2574	300	7	is	be	AUX
issue-2574	300	8	the	the	DET
issue-2574	300	9	adaptability	adaptability	NOUN
issue-2574	300	10	and	and	CCONJ
issue-2574	300	11	flexibility	flexibility	NOUN
issue-2574	300	12	,	,	PUNCT
issue-2574	300	13	as	as	ADV
issue-2574	300	14	well	well	ADV
issue-2574	300	15	as	as	ADP
issue-2574	300	16	the	the	DET
issue-2574	300	17	consistent	consistent	ADJ
issue-2574	300	18	use	use	NOUN
issue-2574	300	19	of	of	ADP
issue-2574	300	20	audio	audio	ADJ
issue-2574	300	21	elements	element	NOUN
issue-2574	300	22	by	by	ADP
issue-2574	300	23	smes	sme	NOUN
issue-2574	300	24	,	,	PUNCT
issue-2574	300	25	and	and	CCONJ
issue-2574	300	26	as	as	SCONJ
issue-2574	300	27	brand	brand	NOUN
issue-2574	300	28	campaigns	campaign	NOUN
issue-2574	300	29	and	and	CCONJ
issue-2574	300	30	the	the	DET
issue-2574	300	31	brand	brand	NOUN
issue-2574	300	32	itself	itself	PRON
issue-2574	300	33	change	change	VERB
issue-2574	300	34	over	over	ADP
issue-2574	300	35	time	time	NOUN
issue-2574	300	36	,	,	PUNCT
issue-2574	300	37	so	so	ADV
issue-2574	300	38	does	do	AUX
issue-2574	300	39	the	the	DET
issue-2574	300	40	audio	audio	ADJ
issue-2574	300	41	identity	identity	NOUN
issue-2574	300	42	,	,	PUNCT
issue-2574	300	43	hence	hence	ADV
issue-2574	300	44	audio	audio	ADJ
issue-2574	300	45	branding	branding	NOUN
issue-2574	300	46	is	be	AUX
issue-2574	300	47	a	a	DET
issue-2574	300	48	never	never	ADV
issue-2574	300	49	-	-	PUNCT
issue-2574	300	50	ending	end	VERB
issue-2574	300	51	process	process	NOUN
issue-2574	300	52	.	.	PUNCT
issue-2574	301	1	in	in	ADP
issue-2574	301	2	summary	summary	NOUN
issue-2574	301	3	,	,	PUNCT
issue-2574	301	4	the	the	DET
issue-2574	301	5	model	model	NOUN
issue-2574	301	6	,	,	PUNCT
issue-2574	301	7	based	base	VERB
issue-2574	301	8	on	on	ADP
issue-2574	301	9	theoretical	theoretical	ADJ
issue-2574	301	10	and	and	CCONJ
issue-2574	301	11	field	field	NOUN
issue-2574	301	12	analysis	analysis	NOUN
issue-2574	301	13	,	,	PUNCT
issue-2574	301	14	unfolds	unfold	VERB
issue-2574	301	15	as	as	ADP
issue-2574	301	16	a	a	DET
issue-2574	301	17	four	four	NUM
issue-2574	301	18	-	-	PUNCT
issue-2574	301	19	step	step	NOUN
issue-2574	301	20	pyramid	pyramid	NOUN
issue-2574	301	21	representing	represent	VERB
issue-2574	301	22	the	the	DET
issue-2574	301	23	process	process	NOUN
issue-2574	301	24	of	of	ADP
issue-2574	301	25	audio	audio	ADJ
issue-2574	301	26	branding	branding	NOUN
issue-2574	301	27	in	in	ADP
issue-2574	301	28	the	the	DET
issue-2574	301	29	context	context	NOUN
issue-2574	301	30	of	of	ADP
issue-2574	301	31	smes	sme	NOUN
issue-2574	301	32	.	.	PUNCT
issue-2574	302	1	by	by	ADP
issue-2574	302	2	following	follow	VERB
issue-2574	302	3	this	this	DET
issue-2574	302	4	guidance	guidance	NOUN
issue-2574	302	5	model	model	NOUN
issue-2574	302	6	,	,	PUNCT
issue-2574	302	7	smes	sme	NOUN
issue-2574	302	8	can	can	AUX
issue-2574	302	9	both	both	PRON
issue-2574	302	10	learn	learn	VERB
issue-2574	302	11	what	what	PRON
issue-2574	302	12	audio	audio	ADJ
issue-2574	302	13	branding	branding	NOUN
issue-2574	302	14	is	be	AUX
issue-2574	302	15	and	and	CCONJ
issue-2574	302	16	what	what	PRON
issue-2574	302	17	it	it	PRON
issue-2574	302	18	takes	take	VERB
issue-2574	302	19	to	to	PART
issue-2574	302	20	use	use	VERB
issue-2574	302	21	it	it	PRON
issue-2574	302	22	,	,	PUNCT
issue-2574	302	23	and	and	CCONJ
issue-2574	302	24	start	start	VERB
issue-2574	302	25	using	use	VERB
issue-2574	302	26	it	it	PRON
issue-2574	302	27	themselves	themselves	PRON
issue-2574	302	28	.	.	PUNCT
issue-2574	303	1	while	while	SCONJ
issue-2574	303	2	the	the	DET
issue-2574	303	3	model	model	NOUN
issue-2574	303	4	outlines	outline	VERB
issue-2574	303	5	all	all	DET
issue-2574	303	6	the	the	DET
issue-2574	303	7	ways	way	NOUN
issue-2574	303	8	in	in	ADP
issue-2574	303	9	which	which	PRON
issue-2574	303	10	audio	audio	ADJ
issue-2574	303	11	branding	branding	NOUN
issue-2574	303	12	can	can	AUX
issue-2574	303	13	be	be	AUX
issue-2574	303	14	used	use	VERB
issue-2574	303	15	in	in	ADP
issue-2574	303	16	the	the	DET
issue-2574	303	17	case	case	NOUN
issue-2574	303	18	of	of	ADP
issue-2574	303	19	smes	sme	NOUN
issue-2574	303	20	,	,	PUNCT
issue-2574	303	21	the	the	DET
issue-2574	303	22	actual	actual	ADJ
issue-2574	303	23	use	use	NOUN
issue-2574	303	24	of	of	ADP
issue-2574	303	25	the	the	DET
issue-2574	303	26	model	model	NOUN
issue-2574	303	27	is	be	AUX
issue-2574	303	28	likely	likely	ADJ
issue-2574	303	29	to	to	PART
issue-2574	303	30	vary	vary	VERB
issue-2574	303	31	from	from	ADP
issue-2574	303	32	case	case	NOUN
issue-2574	303	33	to	to	ADP
issue-2574	303	34	case	case	NOUN
issue-2574	303	35	because	because	SCONJ
issue-2574	303	36	of	of	ADP
issue-2574	303	37	the	the	DET
issue-2574	303	38	very	very	ADJ
issue-2574	303	39	nature	nature	NOUN
issue-2574	303	40	of	of	ADP
issue-2574	303	41	audio	audio	ADJ
issue-2574	303	42	branding	branding	NOUN
issue-2574	303	43	–	–	PUNCT
issue-2574	303	44	it	it	PRON
issue-2574	303	45	is	be	AUX
issue-2574	303	46	casespecific	casespecific	ADJ
issue-2574	303	47	,	,	PUNCT
issue-2574	303	48	adaptable	adaptable	ADJ
issue-2574	303	49	,	,	PUNCT
issue-2574	303	50	flexible	flexible	ADJ
issue-2574	303	51	and	and	CCONJ
issue-2574	303	52	unique	unique	ADJ
issue-2574	303	53	.	.	PUNCT
issue-2574	304	1	the	the	DET
issue-2574	304	2	guidance	guidance	NOUN
issue-2574	304	3	model	model	NOUN
issue-2574	304	4	also	also	ADV
issue-2574	304	5	provides	provide	VERB
issue-2574	304	6	the	the	DET
issue-2574	304	7	tools	tool	NOUN
issue-2574	304	8	necessary	necessary	ADJ
issue-2574	304	9	for	for	SCONJ
issue-2574	304	10	smes	sme	NOUN
issue-2574	304	11	to	to	PART
issue-2574	304	12	take	take	VERB
issue-2574	304	13	the	the	DET
issue-2574	304	14	first	first	ADJ
issue-2574	304	15	steps	step	NOUN
issue-2574	304	16	towards	towards	ADP
issue-2574	304	17	audio	audio	ADJ
issue-2574	304	18	branding	branding	NOUN
issue-2574	304	19	in	in	ADP
issue-2574	304	20	a	a	DET
issue-2574	304	21	practical	practical	ADJ
issue-2574	304	22	sense	sense	NOUN
issue-2574	304	23	.	.	PUNCT
issue-2574	305	1	6	6	X
issue-2574	305	2	.	.	X
issue-2574	305	3	conclusions	conclusion	NOUN
issue-2574	305	4	this	this	DET
issue-2574	305	5	study	study	NOUN
issue-2574	305	6	highlights	highlight	VERB
issue-2574	305	7	the	the	DET
issue-2574	305	8	uncharted	uncharted	ADJ
issue-2574	305	9	territory	territory	NOUN
issue-2574	305	10	of	of	ADP
issue-2574	305	11	audio	audio	NOUN
issue-2574	305	12	branding	branding	NOUN
issue-2574	305	13	in	in	ADP
issue-2574	305	14	the	the	DET
issue-2574	305	15	context	context	NOUN
issue-2574	305	16	of	of	ADP
issue-2574	305	17	small	small	ADJ
issue-2574	305	18	and	and	CCONJ
issue-2574	305	19	mediumsized	mediumsized	ADJ
issue-2574	305	20	enterprises	enterprise	NOUN
issue-2574	305	21	(	(	PUNCT
issue-2574	305	22	smes	sme	NOUN
issue-2574	305	23	)	)	PUNCT
issue-2574	305	24	.	.	PUNCT
issue-2574	306	1	several	several	ADJ
issue-2574	306	2	key	key	ADJ
issue-2574	306	3	points	point	NOUN
issue-2574	306	4	emerge	emerge	VERB
issue-2574	306	5	from	from	ADP
issue-2574	306	6	the	the	DET
issue-2574	306	7	study	study	NOUN
issue-2574	306	8	:	:	PUNCT
issue-2574	306	9	–	–	PUNCT
issue-2574	306	10	audio	audio	ADJ
issue-2574	306	11	branding	branding	NOUN
issue-2574	306	12	essence	essence	NOUN
issue-2574	306	13	.	.	PUNCT
issue-2574	307	1	the	the	DET
issue-2574	307	2	concept	concept	NOUN
issue-2574	307	3	of	of	ADP
issue-2574	307	4	audio	audio	ADJ
issue-2574	307	5	branding	branding	NOUN
issue-2574	307	6	involves	involve	VERB
issue-2574	307	7	the	the	DET
issue-2574	307	8	creation	creation	NOUN
issue-2574	307	9	of	of	ADP
issue-2574	307	10	a	a	DET
issue-2574	307	11	coherent	coherent	ADJ
issue-2574	307	12	audio	audio	ADJ
issue-2574	307	13	identity	identity	NOUN
issue-2574	307	14	for	for	ADP
issue-2574	307	15	brands	brand	NOUN
issue-2574	307	16	at	at	ADP
issue-2574	307	17	different	different	ADJ
issue-2574	307	18	stages	stage	NOUN
issue-2574	307	19	of	of	ADP
issue-2574	307	20	customer	customer	NOUN
issue-2574	307	21	interaction	interaction	NOUN
issue-2574	307	22	.	.	PUNCT
issue-2574	308	1	despite	despite	SCONJ
issue-2574	308	2	its	its	PRON
issue-2574	308	3	proven	prove	VERB
issue-2574	308	4	impact	impact	NOUN
issue-2574	308	5	on	on	ADP
issue-2574	308	6	brand	brand	NOUN
issue-2574	308	7	identity	identity	NOUN
issue-2574	308	8	,	,	PUNCT
issue-2574	308	9	trust	trust	NOUN
issue-2574	308	10	,	,	PUNCT
issue-2574	308	11	loyalty	loyalty	NOUN
issue-2574	308	12	,	,	PUNCT
issue-2574	308	13	and	and	CCONJ
issue-2574	308	14	emotional	emotional	ADJ
issue-2574	308	15	connections	connection	NOUN
issue-2574	308	16	,	,	PUNCT
issue-2574	308	17	there	there	PRON
issue-2574	308	18	is	be	VERB
issue-2574	308	19	a	a	DET
issue-2574	308	20	dearth	dearth	NOUN
issue-2574	308	21	of	of	ADP
issue-2574	308	22	literature	literature	NOUN
issue-2574	308	23	on	on	ADP
issue-2574	308	24	its	its	PRON
issue-2574	308	25	application	application	NOUN
issue-2574	308	26	to	to	ADP
issue-2574	308	27	smes	sme	NOUN
issue-2574	308	28	.	.	PUNCT
issue-2574	309	1	smes	sme	NOUN
issue-2574	309	2	face	face	VERB
issue-2574	309	3	unique	unique	ADJ
issue-2574	309	4	challenges	challenge	NOUN
issue-2574	309	5	,	,	PUNCT
issue-2574	309	6	including	include	VERB
issue-2574	309	7	limited	limited	ADJ
issue-2574	309	8	resources	resource	NOUN
issue-2574	309	9	and	and	CCONJ
issue-2574	309	10	hesitancy	hesitancy	NOUN
issue-2574	309	11	to	to	PART
issue-2574	309	12	adopt	adopt	VERB
issue-2574	309	13	unproven	unproven	ADJ
issue-2574	309	14	strategies	strategy	NOUN
issue-2574	309	15	.	.	PUNCT
issue-2574	310	1	–	–	PUNCT
issue-2574	310	2	challenges	challenge	NOUN
issue-2574	310	3	and	and	CCONJ
issue-2574	310	4	opportunities	opportunity	NOUN
issue-2574	310	5	.	.	PUNCT
issue-2574	311	1	the	the	DET
issue-2574	311	2	field	field	NOUN
issue-2574	311	3	analysis	analysis	NOUN
issue-2574	311	4	revealed	reveal	VERB
issue-2574	311	5	a	a	DET
issue-2574	311	6	twofold	twofold	NOUN
issue-2574	311	7	problem	problem	NOUN
issue-2574	311	8	:	:	PUNCT
issue-2574	311	9	audio	audio	ADJ
issue-2574	311	10	agencies	agency	NOUN
issue-2574	311	11	tend	tend	VERB
issue-2574	311	12	to	to	PART
issue-2574	311	13	focus	focus	VERB
issue-2574	311	14	on	on	ADP
issue-2574	311	15	large	large	ADJ
issue-2574	311	16	businesses	business	NOUN
issue-2574	311	17	,	,	PUNCT
issue-2574	311	18	leaving	leave	VERB
issue-2574	311	19	smes	sme	NOUN
issue-2574	311	20	in	in	ADP
issue-2574	311	21	the	the	DET
issue-2574	311	22	background	background	NOUN
issue-2574	311	23	.	.	PUNCT
issue-2574	312	1	at	at	ADP
issue-2574	312	2	the	the	DET
issue-2574	312	3	same	same	ADJ
issue-2574	312	4	time	time	NOUN
issue-2574	312	5	,	,	PUNCT
issue-2574	312	6	smes	sme	NOUN
issue-2574	312	7	are	be	AUX
issue-2574	312	8	reluctant	reluctant	ADJ
issue-2574	312	9	due	due	ADJ
issue-2574	312	10	to	to	ADP
issue-2574	312	11	limited	limited	ADJ
issue-2574	312	12	resources	resource	NOUN
issue-2574	312	13	and	and	CCONJ
issue-2574	312	14	scepticism	scepticism	NOUN
issue-2574	312	15	,	,	PUNCT
issue-2574	312	16	which	which	PRON
issue-2574	312	17	prevents	prevent	VERB
issue-2574	312	18	them	they	PRON
issue-2574	312	19	from	from	ADP
issue-2574	312	20	fully	fully	ADV
issue-2574	312	21	exploiting	exploit	VERB
issue-2574	312	22	the	the	DET
issue-2574	312	23	potential	potential	NOUN
issue-2574	312	24	of	of	ADP
issue-2574	312	25	audio	audio	ADJ
issue-2574	312	26	branding	branding	NOUN
issue-2574	312	27	.	.	PUNCT
issue-2574	313	1	however	however	ADV
issue-2574	313	2	,	,	PUNCT
issue-2574	313	3	growing	grow	VERB
issue-2574	313	4	digitalisation	digitalisation	NOUN
issue-2574	313	5	has	have	AUX
issue-2574	313	6	sparked	spark	VERB
issue-2574	313	7	interest	interest	NOUN
issue-2574	313	8	from	from	ADP
issue-2574	313	9	smes	sme	NOUN
issue-2574	313	10	,	,	PUNCT
issue-2574	313	11	indicating	indicate	VERB
issue-2574	313	12	a	a	DET
issue-2574	313	13	changing	change	VERB
issue-2574	313	14	landscape	landscape	NOUN
issue-2574	313	15	.	.	PUNCT
issue-2574	314	1	–	–	PUNCT
issue-2574	314	2	solution	solution	NOUN
issue-2574	314	3	.	.	PUNCT
issue-2574	315	1	the	the	DET
issue-2574	315	2	study	study	NOUN
issue-2574	315	3	proposes	propose	VERB
issue-2574	315	4	an	an	DET
issue-2574	315	5	adapted	adapted	ADJ
issue-2574	315	6	four	four	NUM
issue-2574	315	7	-	-	PUNCT
issue-2574	315	8	step	step	NOUN
issue-2574	315	9	model	model	NOUN
issue-2574	315	10	of	of	ADP
issue-2574	315	11	an	an	DET
issue-2574	315	12	audio	audio	ADJ
issue-2574	315	13	branding	branding	NOUN
issue-2574	315	14	guide	guide	NOUN
issue-2574	315	15	for	for	ADP
issue-2574	315	16	smes	sme	NOUN
issue-2574	315	17	.	.	PUNCT
issue-2574	316	1	this	this	DET
issue-2574	316	2	model	model	NOUN
issue-2574	316	3	offers	offer	VERB
issue-2574	316	4	a	a	DET
issue-2574	316	5	systematic	systematic	ADJ
issue-2574	316	6	approach	approach	NOUN
issue-2574	316	7	,	,	PUNCT
issue-2574	316	8	starting	start	VERB
issue-2574	316	9	with	with	ADP
issue-2574	316	10	brand	brand	NOUN
issue-2574	316	11	identity	identity	NOUN
issue-2574	316	12	analysis	analysis	NOUN
issue-2574	316	13	and	and	CCONJ
issue-2574	316	14	audio	audio	ADJ
issue-2574	316	15	audit	audit	NOUN
issue-2574	316	16	,	,	PUNCT
issue-2574	316	17	leading	lead	VERB
issue-2574	316	18	to	to	ADP
issue-2574	316	19	cost	cost	NOUN
issue-2574	316	20	-	-	PUNCT
issue-2574	316	21	effective	effective	ADJ
issue-2574	316	22	implementation	implementation	NOUN
issue-2574	316	23	of	of	ADP
issue-2574	316	24	an	an	DET
issue-2574	316	25	audio	audio	ADJ
issue-2574	316	26	identity	identity	NOUN
issue-2574	316	27	.	.	PUNCT
issue-2574	317	1	collaboration	collaboration	NOUN
issue-2574	317	2	with	with	ADP
issue-2574	317	3	audio	audio	ADJ
issue-2574	317	4	agencies	agency	NOUN
issue-2574	317	5	is	be	AUX
issue-2574	317	6	emphasised	emphasise	VERB
issue-2574	317	7	to	to	PART
issue-2574	317	8	ensure	ensure	VERB
issue-2574	317	9	that	that	SCONJ
issue-2574	317	10	audio	audio	ADJ
issue-2574	317	11	elements	element	NOUN
issue-2574	317	12	are	be	AUX
issue-2574	317	13	aligned	align	VERB
issue-2574	317	14	with	with	ADP
issue-2574	317	15	brand	brand	NOUN
issue-2574	317	16	needs	need	NOUN
issue-2574	317	17	,	,	PUNCT
issue-2574	317	18	promoting	promote	VERB
issue-2574	317	19	a	a	DET
issue-2574	317	20	holistic	holistic	ADJ
issue-2574	317	21	,	,	PUNCT
issue-2574	317	22	adaptive	adaptive	ADJ
issue-2574	317	23	approach	approach	NOUN
issue-2574	317	24	.	.	PUNCT
issue-2574	318	1	–	–	PUNCT
issue-2574	318	2	novelty	novelty	NOUN
issue-2574	318	3	and	and	CCONJ
issue-2574	318	4	significance	significance	NOUN
issue-2574	318	5	.	.	PUNCT
issue-2574	319	1	this	this	DET
issue-2574	319	2	study	study	NOUN
issue-2574	319	3	pioneers	pioneer	VERB
issue-2574	319	4	a	a	DET
issue-2574	319	5	focused	focused	ADJ
issue-2574	319	6	study	study	NOUN
issue-2574	319	7	of	of	ADP
issue-2574	319	8	sme	sme	PROPN
issue-2574	319	9	-	-	PUNCT
issue-2574	319	10	focused	focus	VERB
issue-2574	319	11	audio	audio	ADJ
issue-2574	319	12	branding	branding	NOUN
issue-2574	319	13	,	,	PUNCT
issue-2574	319	14	bridging	bridge	VERB
issue-2574	319	15	the	the	DET
issue-2574	319	16	gap	gap	NOUN
issue-2574	319	17	between	between	ADP
issue-2574	319	18	agencies	agency	NOUN
issue-2574	319	19	and	and	CCONJ
issue-2574	319	20	smes	sme	NOUN
issue-2574	319	21	.	.	PUNCT
issue-2574	320	1	the	the	DET
issue-2574	320	2	recommendation	recommendation	NOUN
issue-2574	320	3	model	model	NOUN
issue-2574	320	4	is	be	AUX
issue-2574	320	5	an	an	DET
issue-2574	320	6	invaluable	invaluable	ADJ
issue-2574	320	7	tool	tool	NOUN
issue-2574	320	8	that	that	PRON
issue-2574	320	9	addresses	address	VERB
issue-2574	320	10	the	the	DET
issue-2574	320	11	unique	unique	ADJ
issue-2574	320	12	needs	need	NOUN
issue-2574	320	13	of	of	ADP
issue-2574	320	14	smes	sme	NOUN
issue-2574	320	15	.	.	PUNCT
issue-2574	321	1	it	it	PRON
issue-2574	321	2	also	also	ADV
issue-2574	321	3	points	point	VERB
issue-2574	321	4	to	to	ADP
issue-2574	321	5	significant	significant	ADJ
issue-2574	321	6	opportunities	opportunity	NOUN
issue-2574	321	7	for	for	ADP
issue-2574	321	8	mutual	mutual	ADJ
issue-2574	321	9	growth	growth	NOUN
issue-2574	321	10	for	for	ADP
issue-2574	321	11	both	both	DET
issue-2574	321	12	sectors	sector	NOUN
issue-2574	321	13	.	.	PUNCT
issue-2574	322	1	baltic	baltic	PROPN
issue-2574	322	2	journal	journal	PROPN
issue-2574	322	3	of	of	ADP
issue-2574	322	4	economic	economic	ADJ
issue-2574	322	5	studies	study	NOUN
issue-2574	322	6	42	42	NUM
issue-2574	322	7	vol	vol	NOUN
issue-2574	322	8	.	.	PUNCT
issue-2574	323	1	10	10	NUM
issue-2574	323	2	no	no	NOUN
issue-2574	323	3	.	.	NOUN
issue-2574	323	4	4	4	NUM
issue-2574	323	5	,	,	PUNCT
issue-2574	323	6	2024	2024	NUM
issue-2574	323	7	–	–	PUNCT
issue-2574	323	8	further	further	ADJ
issue-2574	323	9	research	research	NOUN
issue-2574	323	10	directions	direction	NOUN
issue-2574	323	11	.	.	PUNCT
issue-2574	324	1	while	while	SCONJ
issue-2574	324	2	this	this	DET
issue-2574	324	3	study	study	NOUN
issue-2574	324	4	is	be	AUX
issue-2574	324	5	a	a	DET
issue-2574	324	6	first	first	ADJ
issue-2574	324	7	step	step	NOUN
issue-2574	324	8	,	,	PUNCT
issue-2574	324	9	future	future	ADJ
issue-2574	324	10	research	research	NOUN
issue-2574	324	11	could	could	AUX
issue-2574	324	12	further	far	ADV
issue-2574	324	13	explore	explore	VERB
issue-2574	324	14	this	this	DET
issue-2574	324	15	issue	issue	NOUN
issue-2574	324	16	.	.	PUNCT
issue-2574	325	1	quantitative	quantitative	ADJ
issue-2574	325	2	methodologies	methodology	NOUN
issue-2574	325	3	,	,	PUNCT
issue-2574	325	4	such	such	ADJ
issue-2574	325	5	as	as	ADP
issue-2574	325	6	surveys	survey	NOUN
issue-2574	325	7	in	in	ADP
issue-2574	325	8	specific	specific	ADJ
issue-2574	325	9	markets	market	NOUN
issue-2574	325	10	or	or	CCONJ
issue-2574	325	11	regions	region	NOUN
issue-2574	325	12	,	,	PUNCT
issue-2574	325	13	can	can	AUX
issue-2574	325	14	provide	provide	VERB
issue-2574	325	15	a	a	DET
issue-2574	325	16	better	well	ADJ
issue-2574	325	17	understanding	understanding	NOUN
issue-2574	325	18	of	of	ADP
issue-2574	325	19	smes	sme	NOUN
issue-2574	325	20	'	'	PART
issue-2574	325	21	audio	audio	ADJ
issue-2574	325	22	branding	branding	NOUN
issue-2574	325	23	needs	need	NOUN
issue-2574	325	24	.	.	PUNCT
issue-2574	326	1	longitudinal	longitudinal	ADJ
issue-2574	326	2	studies	study	NOUN
issue-2574	326	3	can	can	AUX
issue-2574	326	4	evaluate	evaluate	VERB
issue-2574	326	5	the	the	DET
issue-2574	326	6	impact	impact	NOUN
issue-2574	326	7	of	of	ADP
issue-2574	326	8	the	the	DET
issue-2574	326	9	model	model	NOUN
issue-2574	326	10	on	on	ADP
issue-2574	326	11	smes	sme	NOUN
issue-2574	326	12	and	and	CCONJ
issue-2574	326	13	improve	improve	VERB
issue-2574	326	14	it	it	PRON
issue-2574	326	15	.	.	PUNCT
issue-2574	327	1	in	in	ADP
issue-2574	327	2	addition	addition	NOUN
issue-2574	327	3	,	,	PUNCT
issue-2574	327	4	local	local	ADJ
issue-2574	327	5	market	market	NOUN
issue-2574	327	6	analysis	analysis	NOUN
issue-2574	327	7	can	can	AUX
issue-2574	327	8	improve	improve	VERB
issue-2574	327	9	understanding	understanding	NOUN
issue-2574	327	10	of	of	ADP
issue-2574	327	11	regional	regional	ADJ
issue-2574	327	12	differences	difference	NOUN
issue-2574	327	13	.	.	PUNCT
issue-2574	328	1	–	–	PUNCT
issue-2574	328	2	limitations	limitation	NOUN
issue-2574	328	3	.	.	PUNCT
issue-2574	329	1	a	a	DET
issue-2574	329	2	qualitative	qualitative	ADJ
issue-2574	329	3	research	research	NOUN
issue-2574	329	4	approach	approach	NOUN
issue-2574	329	5	,	,	PUNCT
issue-2574	329	6	despite	despite	SCONJ
issue-2574	329	7	its	its	PRON
issue-2574	329	8	necessity	necessity	NOUN
issue-2574	329	9	,	,	PUNCT
issue-2574	329	10	imposes	impose	VERB
issue-2574	329	11	certain	certain	ADJ
issue-2574	329	12	limitations	limitation	NOUN
issue-2574	329	13	.	.	PUNCT
issue-2574	330	1	research	research	NOUN
issue-2574	330	2	biases	bias	NOUN
issue-2574	330	3	and	and	CCONJ
issue-2574	330	4	the	the	DET
issue-2574	330	5	diversity	diversity	NOUN
issue-2574	330	6	of	of	ADP
issue-2574	330	7	the	the	DET
issue-2574	330	8	research	research	NOUN
issue-2574	330	9	subjects	subject	NOUN
issue-2574	330	10	make	make	VERB
issue-2574	330	11	it	it	PRON
issue-2574	330	12	difficult	difficult	ADJ
issue-2574	330	13	to	to	PART
issue-2574	330	14	draw	draw	VERB
issue-2574	330	15	generalisable	generalisable	ADJ
issue-2574	330	16	conclusions	conclusion	NOUN
issue-2574	330	17	.	.	PUNCT
issue-2574	331	1	the	the	DET
issue-2574	331	2	central	central	ADJ
issue-2574	331	3	european	european	ADJ
issue-2574	331	4	focus	focus	NOUN
issue-2574	331	5	of	of	ADP
issue-2574	331	6	the	the	DET
issue-2574	331	7	study	study	NOUN
issue-2574	331	8	also	also	ADV
issue-2574	331	9	limits	limit	VERB
issue-2574	331	10	the	the	DET
issue-2574	331	11	breadth	breadth	NOUN
issue-2574	331	12	of	of	ADP
issue-2574	331	13	the	the	DET
issue-2574	331	14	findings	finding	NOUN
issue-2574	331	15	,	,	PUNCT
issue-2574	331	16	which	which	PRON
issue-2574	331	17	requires	require	VERB
issue-2574	331	18	further	further	ADJ
issue-2574	331	19	research	research	NOUN
issue-2574	331	20	in	in	ADP
issue-2574	331	21	different	different	ADJ
issue-2574	331	22	markets	market	NOUN
issue-2574	331	23	.	.	PUNCT
issue-2574	332	1	this	this	DET
issue-2574	332	2	research	research	NOUN
issue-2574	332	3	provides	provide	VERB
issue-2574	332	4	a	a	DET
issue-2574	332	5	vital	vital	ADJ
issue-2574	332	6	link	link	NOUN
issue-2574	332	7	between	between	ADP
issue-2574	332	8	smes	sme	NOUN
issue-2574	332	9	and	and	CCONJ
issue-2574	332	10	the	the	DET
issue-2574	332	11	transformative	transformative	ADJ
issue-2574	332	12	potential	potential	NOUN
issue-2574	332	13	of	of	ADP
issue-2574	332	14	audio	audio	ADJ
issue-2574	332	15	branding	branding	NOUN
issue-2574	332	16	.	.	PUNCT
issue-2574	333	1	while	while	SCONJ
issue-2574	333	2	a	a	DET
issue-2574	333	3	significant	significant	ADJ
issue-2574	333	4	step	step	NOUN
issue-2574	333	5	has	have	AUX
issue-2574	333	6	been	be	AUX
issue-2574	333	7	taken	take	VERB
issue-2574	333	8	,	,	PUNCT
issue-2574	333	9	the	the	DET
issue-2574	333	10	journey	journey	NOUN
issue-2574	333	11	is	be	AUX
issue-2574	333	12	ongoing	ongoing	ADJ
issue-2574	333	13	.	.	PUNCT
issue-2574	334	1	the	the	DET
issue-2574	334	2	comprehensive	comprehensive	ADJ
issue-2574	334	3	guidance	guidance	NOUN
issue-2574	334	4	provided	provide	VERB
issue-2574	334	5	serves	serve	NOUN
issue-2574	334	6	as	as	ADP
issue-2574	334	7	a	a	DET
issue-2574	334	8	guiding	guide	VERB
issue-2574	334	9	light	light	NOUN
issue-2574	334	10	for	for	ADP
issue-2574	334	11	smes	sme	NOUN
issue-2574	334	12	,	,	PUNCT
issue-2574	334	13	illuminating	illuminate	VERB
issue-2574	334	14	the	the	DET
issue-2574	334	15	path	path	NOUN
issue-2574	334	16	towards	towards	ADP
issue-2574	334	17	brand	brand	NOUN
issue-2574	334	18	resonance	resonance	NOUN
issue-2574	334	19	and	and	CCONJ
issue-2574	334	20	customer	customer	NOUN
issue-2574	334	21	connections	connection	NOUN
issue-2574	334	22	in	in	ADP
issue-2574	334	23	the	the	DET
issue-2574	334	24	realm	realm	NOUN
issue-2574	334	25	of	of	ADP
issue-2574	334	26	audio	audio	ADJ
issue-2574	334	27	branding	branding	NOUN
issue-2574	334	28	.	.	PUNCT
issue-2574	335	1	references	reference	NOUN
issue-2574	335	2	:	:	PUNCT
issue-2574	335	3	alison	alison	PROPN
issue-2574	335	4	c.	c.	PROPN
issue-2574	335	5	wong	wong	PROPN
issue-2574	335	6	(	(	PUNCT
issue-2574	335	7	2018	2018	NUM
issue-2574	335	8	)	)	PUNCT
issue-2574	335	9	.	.	PUNCT
issue-2574	336	1	sound	sound	ADJ
issue-2574	336	2	branding	branding	NOUN
issue-2574	336	3	:	:	PUNCT
issue-2574	336	4	the	the	DET
issue-2574	336	5	role	role	NOUN
issue-2574	336	6	of	of	ADP
issue-2574	336	7	music	music	NOUN
issue-2574	336	8	in	in	ADP
issue-2574	336	9	consumer	consumer	NOUN
issue-2574	336	10	perceptions	perception	NOUN
issue-2574	336	11	,	,	PUNCT
issue-2574	336	12	behaviors	behavior	NOUN
issue-2574	336	13	,	,	PUNCT
issue-2574	336	14	and	and	CCONJ
issue-2574	336	15	practitioner	practitioner	NOUN
issue-2574	336	16	beliefs	belief	NOUN
issue-2574	336	17	.	.	PUNCT
issue-2574	337	1	available	available	ADJ
issue-2574	337	2	at	at	ADP
issue-2574	337	3	:	:	PUNCT
issue-2574	337	4	https://etheses.whiterose.ac.uk/22404/	https://etheses.whiterose.ac.uk/22404/	PROPN
issue-2574	337	5	amp	amp	PROPN
issue-2574	337	6	sound	sound	NOUN
issue-2574	337	7	branding	branding	NOUN
issue-2574	337	8	.	.	PUNCT
issue-2574	338	1	(	(	PUNCT
issue-2574	338	2	2022	2022	NUM
issue-2574	338	3	)	)	PUNCT
issue-2574	338	4	.	.	PUNCT
issue-2574	339	1	best	good	ADJ
issue-2574	339	2	audio	audio	PROPN
issue-2574	339	3	brands	brand	NOUN
issue-2574	339	4	index	index	NOUN
issue-2574	339	5	2022	2022	NUM
issue-2574	339	6	report	report	NOUN
issue-2574	339	7	.	.	PUNCT
issue-2574	340	1	available	available	ADJ
issue-2574	340	2	at	at	ADP
issue-2574	340	3	:	:	PUNCT
issue-2574	340	4	https://www.ampsoundbranding.com/	https://www.ampsoundbranding.com/	ADJ
issue-2574	340	5	best	well	ADV
issue-2574	340	6	-	-	PUNCT
issue-2574	340	7	audio	audio	NOUN
issue-2574	340	8	-	-	PUNCT
issue-2574	340	9	brands	brand	NOUN
issue-2574	340	10	baxter	baxter	PROPN
issue-2574	340	11	,	,	PUNCT
issue-2574	340	12	p.	p.	PROPN
issue-2574	340	13	e.	e.	PROPN
issue-2574	340	14	,	,	PUNCT
issue-2574	340	15	&	&	CCONJ
issue-2574	340	16	jack	jack	PROPN
issue-2574	340	17	,	,	PUNCT
issue-2574	340	18	s.	s.	PROPN
issue-2574	340	19	m.	m.	PROPN
issue-2574	340	20	(	(	PUNCT
issue-2574	340	21	2010	2010	NUM
issue-2574	340	22	)	)	PUNCT
issue-2574	340	23	.	.	PUNCT
issue-2574	341	1	qualitative	qualitative	ADJ
issue-2574	341	2	case	case	NOUN
issue-2574	341	3	study	study	NOUN
issue-2574	341	4	methodology	methodology	NOUN
issue-2574	341	5	:	:	PUNCT
issue-2574	341	6	study	study	NOUN
issue-2574	341	7	design	design	NOUN
issue-2574	341	8	and	and	CCONJ
issue-2574	341	9	implementation	implementation	NOUN
issue-2574	341	10	for	for	ADP
issue-2574	341	11	novice	novice	NOUN
issue-2574	341	12	researchers	researcher	NOUN
issue-2574	341	13	.	.	PUNCT
issue-2574	342	1	available	available	ADJ
issue-2574	342	2	at	at	ADP
issue-2574	342	3	:	:	PUNCT
issue-2574	342	4	https://www.researchgate.net/publication/228621600_qualitative_case_study	https://www.researchgate.net/publication/228621600_qualitative_case_study	PROPN
issue-2574	342	5	_	_	PUNCT
issue-2574	342	6	methodology_study_design_and_implementation_for_novice_researchers	methodology_study_design_and_implementation_for_novice_researchers	AUX
issue-2574	342	7	berkeley	berkeley	PROPN
issue-2574	342	8	economic	economic	PROPN
issue-2574	342	9	review	review	NOUN
issue-2574	342	10	(	(	PUNCT
issue-2574	342	11	2020	2020	NUM
issue-2574	342	12	)	)	PUNCT
issue-2574	342	13	.	.	PUNCT
issue-2574	343	1	paying	pay	VERB
issue-2574	343	2	attention	attention	NOUN
issue-2574	343	3	:	:	PUNCT
issue-2574	343	4	attention	attention	NOUN
issue-2574	343	5	economy	economy	NOUN
issue-2574	343	6	.	.	PUNCT
issue-2574	344	1	available	available	ADJ
issue-2574	344	2	at	at	ADP
issue-2574	344	3	:	:	PUNCT
issue-2574	344	4	https://econreview.berkeley.edu/	https://econreview.berkeley.edu/	ADV
issue-2574	344	5	paying	pay	VERB
issue-2574	344	6	-	-	PUNCT
issue-2574	344	7	attention	attention	NOUN
issue-2574	344	8	-	-	PUNCT
issue-2574	344	9	the	the	DET
issue-2574	344	10	-	-	PUNCT
issue-2574	344	11	attention	attention	NOUN
issue-2574	344	12	-	-	PUNCT
issue-2574	344	13	economy/	economy/	NUM
issue-2574	344	14	bogner	bogner	NOUN
issue-2574	344	15	,	,	PUNCT
issue-2574	344	16	a.	a.	NOUN
issue-2574	344	17	,	,	PUNCT
issue-2574	344	18	littig	littig	NOUN
issue-2574	344	19	,	,	PUNCT
issue-2574	344	20	b.	b.	PROPN
issue-2574	344	21	,	,	PUNCT
issue-2574	344	22	&	&	CCONJ
issue-2574	344	23	menz	menz	PROPN
issue-2574	344	24	,	,	PUNCT
issue-2574	344	25	w.	w.	NOUN
issue-2574	344	26	(	(	PUNCT
issue-2574	344	27	2009	2009	NUM
issue-2574	344	28	)	)	PUNCT
issue-2574	344	29	.	.	PUNCT
issue-2574	345	1	introduction	introduction	NOUN
issue-2574	345	2	:	:	PUNCT
issue-2574	345	3	expert	expert	NOUN
issue-2574	345	4	interviews	interview	NOUN
issue-2574	345	5	—	—	PUNCT
issue-2574	345	6	an	an	DET
issue-2574	345	7	introduction	introduction	NOUN
issue-2574	345	8	to	to	ADP
issue-2574	345	9	a	a	DET
issue-2574	345	10	new	new	ADJ
issue-2574	345	11	methodological	methodological	ADJ
issue-2574	345	12	debate	debate	NOUN
issue-2574	345	13	.	.	PUNCT
issue-2574	346	1	interviewing	interview	VERB
issue-2574	346	2	experts	expert	NOUN
issue-2574	346	3	,	,	PUNCT
issue-2574	346	4	1–13	1–13	NOUN
issue-2574	346	5	.	.	PUNCT
issue-2574	347	1	doi	doi	NOUN
issue-2574	347	2	:	:	PUNCT
issue-2574	347	3	https://doi.org/10.1057/9780230244276_1	https://doi.org/10.1057/9780230244276_1	PROPN
issue-2574	347	4	brand	brand	PROPN
issue-2574	347	5	master	master	PROPN
issue-2574	347	6	academy	academy	PROPN
issue-2574	347	7	.	.	PUNCT
issue-2574	348	1	(	(	PUNCT
issue-2574	348	2	2022	2022	NUM
issue-2574	348	3	)	)	PUNCT
issue-2574	348	4	.	.	PUNCT
issue-2574	349	1	what	what	PRON
issue-2574	349	2	is	be	AUX
issue-2574	349	3	audio	audio	ADJ
issue-2574	349	4	branding	branding	NOUN
issue-2574	349	5	?	?	PUNCT
issue-2574	350	1	(	(	PUNCT
issue-2574	350	2	process	process	NOUN
issue-2574	350	3	,	,	PUNCT
issue-2574	350	4	cost	cost	NOUN
issue-2574	350	5	&	&	CCONJ
issue-2574	350	6	best	good	ADJ
issue-2574	350	7	examples	example	NOUN
issue-2574	350	8	)	)	PUNCT
issue-2574	350	9	.	.	PUNCT
issue-2574	351	1	available	available	ADJ
issue-2574	351	2	at	at	ADP
issue-2574	351	3	:	:	PUNCT
issue-2574	351	4	https://brandmasteracademy.com/what-is-audio-branding-examples/	https://brandmasteracademy.com/what-is-audio-branding-examples/	PROPN
issue-2574	351	5	cardinali	cardinali	PROPN
issue-2574	351	6	,	,	PUNCT
issue-2574	351	7	s.	s.	PROPN
issue-2574	351	8	,	,	PUNCT
issue-2574	351	9	travaglini	travaglini	ADJ
issue-2574	351	10	,	,	PUNCT
issue-2574	351	11	m.	m.	NOUN
issue-2574	351	12	,	,	PUNCT
issue-2574	351	13	&	&	CCONJ
issue-2574	351	14	giovannetti	giovannetti	NOUN
issue-2574	351	15	,	,	PUNCT
issue-2574	351	16	m.	m.	NOUN
issue-2574	351	17	(	(	PUNCT
issue-2574	351	18	2019	2019	NUM
issue-2574	351	19	)	)	PUNCT
issue-2574	351	20	.	.	PUNCT
issue-2574	352	1	increasing	increase	VERB
issue-2574	352	2	brand	brand	NOUN
issue-2574	352	3	orientation	orientation	NOUN
issue-2574	352	4	and	and	CCONJ
issue-2574	352	5	brand	brand	NOUN
issue-2574	352	6	capabilities	capability	NOUN
issue-2574	352	7	using	use	VERB
issue-2574	352	8	licensing	licensing	NOUN
issue-2574	352	9	:	:	PUNCT
issue-2574	352	10	an	an	DET
issue-2574	352	11	opportunity	opportunity	NOUN
issue-2574	352	12	for	for	ADP
issue-2574	352	13	smes	sme	NOUN
issue-2574	352	14	in	in	ADP
issue-2574	352	15	international	international	ADJ
issue-2574	352	16	markets	market	NOUN
issue-2574	352	17	.	.	PUNCT
issue-2574	353	1	journal	journal	NOUN
issue-2574	353	2	of	of	ADP
issue-2574	353	3	the	the	DET
issue-2574	353	4	knowledge	knowledge	NOUN
issue-2574	353	5	economy	economy	NOUN
issue-2574	353	6	,	,	PUNCT
issue-2574	353	7	10(1808–1830	10(1808–1830	NUM
issue-2574	353	8	)	)	PUNCT
issue-2574	353	9	.	.	PUNCT
issue-2574	354	1	doi	doi	NOUN
issue-2574	354	2	:	:	PUNCT
issue-2574	354	3	https://doi.org/10.1007/s13132-019-00616-1	https://doi.org/10.1007/s13132-019-00616-1	SYM
issue-2574	354	4	chernatony	chernatony	NOUN
issue-2574	354	5	,	,	PUNCT
issue-2574	354	6	l.	l.	PROPN
issue-2574	354	7	,	,	PUNCT
issue-2574	354	8	&	&	CCONJ
issue-2574	354	9	riley	riley	PROPN
issue-2574	354	10	,	,	PUNCT
issue-2574	354	11	f.	f.	PROPN
issue-2574	354	12	(	(	PUNCT
issue-2574	354	13	1998	1998	NUM
issue-2574	354	14	)	)	PUNCT
issue-2574	354	15	.	.	PUNCT
issue-2574	355	1	defining	define	VERB
issue-2574	355	2	a	a	DET
issue-2574	355	3	brand	brand	NOUN
issue-2574	355	4	:	:	PUNCT
issue-2574	355	5	beyond	beyond	ADP
issue-2574	355	6	the	the	DET
issue-2574	355	7	literature	literature	NOUN
issue-2574	355	8	with	with	ADP
issue-2574	355	9	experts	expert	NOUN
issue-2574	355	10	’	’	PART
issue-2574	355	11	interpretations	interpretation	NOUN
issue-2574	355	12	.	.	PUNCT
issue-2574	356	1	journal	journal	NOUN
issue-2574	356	2	of	of	ADP
issue-2574	356	3	marketing	marketing	NOUN
issue-2574	356	4	management	management	NOUN
issue-2574	356	5	,	,	PUNCT
issue-2574	356	6	vol	vol	NOUN
issue-2574	356	7	.	.	PROPN
issue-2574	356	8	14	14	NUM
issue-2574	356	9	,	,	PUNCT
issue-2574	356	10	p.	p.	NOUN
issue-2574	356	11	417–443	417–443	NUM
issue-2574	356	12	.	.	PUNCT
issue-2574	357	1	claritas	clarita	NOUN
issue-2574	357	2	(	(	PUNCT
issue-2574	357	3	2020	2020	NUM
issue-2574	357	4	)	)	PUNCT
issue-2574	357	5	.	.	PUNCT
issue-2574	358	1	podcast	podcast	NOUN
issue-2574	358	2	campaign	campaign	NOUN
issue-2574	358	3	life	life	NOUN
issue-2574	358	4	:	:	PUNCT
issue-2574	358	5	podcasts	podcast	VERB
issue-2574	358	6	industry	industry	NOUN
issue-2574	358	7	report	report	NOUN
issue-2574	358	8	.	.	PUNCT
issue-2574	359	1	available	available	ADJ
issue-2574	359	2	at	at	ADP
issue-2574	359	3	:	:	PUNCT
issue-2574	359	4	https://www2.claritas.com/	https://www2.claritas.com/	PROPN
issue-2574	359	5	l/306121/2020	l/306121/2020	PROPN
issue-2574	359	6	-	-	PUNCT
issue-2574	359	7	09	09	NUM
issue-2574	359	8	-	-	PUNCT
issue-2574	359	9	08	08	NUM
issue-2574	359	10	/	/	SYM
issue-2574	359	11	plysf	plysf	PROPN
issue-2574	359	12	dlmdd	dlmdd	NOUN
issue-2574	359	13	(	(	PUNCT
issue-2574	359	14	2021	2021	NUM
issue-2574	359	15	)	)	PUNCT
issue-2574	359	16	.	.	PUNCT
issue-2574	360	1	the	the	DET
issue-2574	360	2	results	result	NOUN
issue-2574	360	3	are	be	AUX
issue-2574	360	4	in	in	ADP
issue-2574	360	5	:	:	PUNCT
issue-2574	360	6	sonic	sonic	ADJ
issue-2574	360	7	branding	branding	NOUN
issue-2574	360	8	is	be	AUX
issue-2574	360	9	making	make	VERB
issue-2574	360	10	consumers	consumer	NOUN
issue-2574	360	11	spend	spend	VERB
issue-2574	360	12	.	.	PUNCT
issue-2574	361	1	available	available	ADJ
issue-2574	361	2	at	at	ADP
issue-2574	361	3	:	:	PUNCT
issue-2574	361	4	https://dlmdd.com/	https://dlmdd.com/	ADJ
issue-2574	361	5	sound	sound	ADJ
issue-2574	361	6	-	-	PUNCT
issue-2574	361	7	equals	equal	NOUN
issue-2574	361	8	-	-	PUNCT
issue-2574	361	9	spend?fbclid	spend?fbclid	NOUN
issue-2574	361	10	=	=	NOUN
issue-2574	361	11	iwar2ew6bd9yf	iwar2ew6bd9yf	PROPN
issue-2574	361	12	yovi1	yovi1	PROPN
issue-2574	361	13	-	-	PUNCT
issue-2574	361	14	vrdk5dfjjz15y6__ice2f	vrdk5dfjjz15y6__ice2f	PROPN
issue-2574	361	15	zido5gzhyzkl6mi0jktuu	zido5gzhyzkl6mi0jktuu	NUM
issue-2574	361	16	döringer	döringer	NOUN
issue-2574	361	17	,	,	PUNCT
issue-2574	361	18	s.	s.	PROPN
issue-2574	361	19	(	(	PUNCT
issue-2574	361	20	2020	2020	NUM
issue-2574	361	21	)	)	PUNCT
issue-2574	361	22	.	.	PUNCT
issue-2574	362	1	the	the	DET
issue-2574	362	2	problem	problem	NOUN
issue-2574	362	3	-	-	PUNCT
issue-2574	362	4	centred	centre	VERB
issue-2574	362	5	expert	expert	NOUN
issue-2574	362	6	interview	interview	NOUN
issue-2574	362	7	:	:	PUNCT
issue-2574	362	8	combining	combine	VERB
issue-2574	362	9	qualitative	qualitative	ADJ
issue-2574	362	10	interviewing	interview	VERB
issue-2574	362	11	approaches	approach	NOUN
issue-2574	362	12	for	for	ADP
issue-2574	362	13	investigating	investigate	VERB
issue-2574	362	14	implicit	implicit	ADJ
issue-2574	362	15	expert	expert	ADJ
issue-2574	362	16	knowledge	knowledge	NOUN
issue-2574	362	17	.	.	PUNCT
issue-2574	363	1	international	international	ADJ
issue-2574	363	2	journal	journal	NOUN
issue-2574	363	3	of	of	ADP
issue-2574	363	4	social	social	ADJ
issue-2574	363	5	research	research	NOUN
issue-2574	363	6	methodology	methodology	NOUN
issue-2574	363	7	,	,	PUNCT
issue-2574	363	8	vol	vol	NOUN
issue-2574	363	9	.	.	PUNCT
issue-2574	363	10	24(3	24(3	NUM
issue-2574	363	11	)	)	PUNCT
issue-2574	363	12	,	,	PUNCT
issue-2574	363	13	p.	p.	NOUN
issue-2574	363	14	265	265	NUM
issue-2574	363	15	–	–	PUNCT
issue-2574	363	16	278	278	NUM
issue-2574	363	17	.	.	PUNCT
issue-2574	364	1	doi	doi	NOUN
issue-2574	364	2	:	:	PUNCT
issue-2574	364	3	https://doi.org/10.1080/13645579.2020.1766777	https://doi.org/10.1080/13645579.2020.1766777	PROPN
issue-2574	364	4	dreßler	dreßler	PROPN
issue-2574	364	5	,	,	PUNCT
issue-2574	364	6	m.	m.	NOUN
issue-2574	364	7	,	,	PUNCT
issue-2574	364	8	&	&	CCONJ
issue-2574	364	9	paunovic	paunovic	ADJ
issue-2574	364	10	,	,	PUNCT
issue-2574	364	11	i.	i.	NOUN
issue-2574	364	12	(	(	PUNCT
issue-2574	364	13	2023	2023	NUM
issue-2574	364	14	)	)	PUNCT
issue-2574	364	15	.	.	PUNCT
issue-2574	365	1	strategic	strategic	ADJ
issue-2574	365	2	brand	brand	NOUN
issue-2574	365	3	innovation	innovation	NOUN
issue-2574	365	4	–	–	PUNCT
issue-2574	365	5	an	an	DET
issue-2574	365	6	explorative	explorative	ADJ
issue-2574	365	7	study	study	NOUN
issue-2574	365	8	of	of	ADP
issue-2574	365	9	upand	upand	PROPN
issue-2574	365	10	downstream	downstream	ADJ
issue-2574	365	11	brand	brand	NOUN
issue-2574	365	12	innovation	innovation	NOUN
issue-2574	365	13	practices	practice	NOUN
issue-2574	365	14	in	in	ADP
issue-2574	365	15	sme	sme	NOUN
issue-2574	365	16	wineries	winery	NOUN
issue-2574	365	17	.	.	PUNCT
issue-2574	366	1	international	international	ADJ
issue-2574	366	2	journal	journal	NOUN
issue-2574	366	3	of	of	ADP
issue-2574	366	4	wine	wine	NOUN
issue-2574	366	5	business	business	NOUN
issue-2574	366	6	research	research	NOUN
issue-2574	366	7	,	,	PUNCT
issue-2574	366	8	vol	vol	NOUN
issue-2574	366	9	.	.	PROPN
issue-2574	366	10	35	35	NUM
issue-2574	367	1	no	no	NOUN
issue-2574	367	2	.	.	NOUN
issue-2574	367	3	1	1	NUM
issue-2574	367	4	,	,	PUNCT
issue-2574	367	5	pp	pp	ADJ
issue-2574	367	6	.	.	PUNCT
issue-2574	368	1	66–88	66–88	NUM
issue-2574	368	2	.	.	PUNCT
issue-2574	369	1	doi	doi	NOUN
issue-2574	369	2	:	:	PUNCT
issue-2574	369	3	https://doi.org/10.1108/ijwbr-07-2021-0037	https://doi.org/10.1108/ijwbr-07-2021-0037	ADJ
issue-2574	369	4	european	european	PROPN
issue-2574	369	5	commission	commission	PROPN
issue-2574	369	6	(	(	PUNCT
issue-2574	369	7	2017	2017	NUM
issue-2574	369	8	)	)	PUNCT
issue-2574	369	9	.	.	PUNCT
issue-2574	370	1	annual	annual	ADJ
issue-2574	370	2	report	report	NOUN
issue-2574	370	3	on	on	ADP
issue-2574	370	4	european	european	ADJ
issue-2574	370	5	smes	sme	NOUN
issue-2574	370	6	2016/2017	2016/2017	NUM
issue-2574	370	7	.	.	PUNCT
issue-2574	370	8	available	available	ADJ
issue-2574	370	9	at	at	ADP
issue-2574	370	10	:	:	PUNCT
issue-2574	370	11	https://op.europa.eu/	https://op.europa.eu/	VERB
issue-2574	370	12	en	en	NOUN
issue-2574	370	13	/	/	SYM
issue-2574	370	14	publication	publication	NOUN
issue-2574	370	15	-	-	PUNCT
issue-2574	370	16	detail/-/publication/0b7b64b6	detail/-/publication/0b7b64b6	NUM
issue-2574	370	17	-	-	PUNCT
issue-2574	370	18	ca80	ca80	PROPN
issue-2574	370	19	-	-	PUNCT
issue-2574	370	20	11e7	11e7	NUM
issue-2574	370	21	-	-	PUNCT
issue-2574	370	22	8e69	8e69	NUM
issue-2574	370	23	-	-	PUNCT
issue-2574	370	24	01aa75ed71a1	01aa75ed71a1	NUM
issue-2574	370	25	european	european	ADJ
issue-2574	370	26	commission	commission	NOUN
issue-2574	370	27	(	(	PUNCT
issue-2574	370	28	2022	2022	NUM
issue-2574	370	29	)	)	PUNCT
issue-2574	370	30	.	.	PUNCT
issue-2574	371	1	entrepreneurship	entrepreneurship	NOUN
issue-2574	371	2	and	and	CCONJ
issue-2574	371	3	small	small	ADJ
issue-2574	371	4	and	and	CCONJ
issue-2574	371	5	medium	medium	ADJ
issue-2574	371	6	-	-	PUNCT
issue-2574	371	7	sized	sized	ADJ
issue-2574	371	8	enterprises	enterprise	NOUN
issue-2574	371	9	(	(	PUNCT
issue-2574	371	10	smes	sme	NOUN
issue-2574	371	11	)	)	PUNCT
issue-2574	371	12	.	.	PUNCT
issue-2574	372	1	available	available	ADJ
issue-2574	372	2	at	at	ADP
issue-2574	372	3	:	:	PUNCT
issue-2574	372	4	https://single-market-economy.ec.europa.eu/smes_en	https://single-market-economy.ec.europa.eu/smes_en	PROPN
issue-2574	372	5	fulberg	fulberg	ADP
issue-2574	372	6	,	,	PUNCT
issue-2574	372	7	p.	p.	PROPN
issue-2574	372	8	(	(	PUNCT
issue-2574	372	9	2003	2003	NUM
issue-2574	372	10	)	)	PUNCT
issue-2574	372	11	.	.	PUNCT
issue-2574	373	1	using	use	VERB
issue-2574	373	2	sonic	sonic	ADJ
issue-2574	373	3	branding	branding	NOUN
issue-2574	373	4	in	in	ADP
issue-2574	373	5	the	the	DET
issue-2574	373	6	retail	retail	ADJ
issue-2574	373	7	environment	environment	NOUN
issue-2574	373	8	–	–	PUNCT
issue-2574	373	9	an	an	DET
issue-2574	373	10	easy	easy	ADJ
issue-2574	373	11	and	and	CCONJ
issue-2574	373	12	effective	effective	ADJ
issue-2574	373	13	way	way	NOUN
issue-2574	373	14	to	to	PART
issue-2574	373	15	create	create	VERB
issue-2574	373	16	consumer	consumer	NOUN
issue-2574	373	17	brand	brand	NOUN
issue-2574	373	18	loyalty	loyalty	NOUN
issue-2574	373	19	while	while	SCONJ
issue-2574	373	20	enhancing	enhance	VERB
issue-2574	373	21	the	the	DET
issue-2574	373	22	in	in	ADP
issue-2574	373	23	-	-	PUNCT
issue-2574	373	24	store	store	NOUN
issue-2574	373	25	experience	experience	NOUN
issue-2574	373	26	.	.	PUNCT
issue-2574	374	1	journal	journal	NOUN
issue-2574	374	2	of	of	ADP
issue-2574	374	3	consumer	consumer	NOUN
issue-2574	374	4	behaviour	behaviour	NOUN
issue-2574	374	5	,	,	PUNCT
issue-2574	374	6	vol	vol	NOUN
issue-2574	374	7	.	.	PUNCT
issue-2574	374	8	3(2	3(2	NUM
issue-2574	374	9	)	)	PUNCT
issue-2574	374	10	,	,	PUNCT
issue-2574	374	11	p.	p.	PROPN
issue-2574	374	12	193–198	193–198	NUM
issue-2574	374	13	.	.	PUNCT
issue-2574	375	1	doi	doi	NOUN
issue-2574	375	2	:	:	PUNCT
issue-2574	375	3	https://doi.org/10.1002/cb.132	https://doi.org/10.1002/cb.132	PROPN
issue-2574	375	4	graakjaer	graakjaer	PROPN
issue-2574	375	5	,	,	PUNCT
issue-2574	375	6	n.	n.	NOUN
issue-2574	375	7	,	,	PUNCT
issue-2574	375	8	&	&	CCONJ
issue-2574	375	9	jantzen	jantzen	PROPN
issue-2574	375	10	,	,	PUNCT
issue-2574	375	11	c.	c.	PROPN
issue-2574	375	12	(	(	PUNCT
issue-2574	375	13	2009	2009	NUM
issue-2574	375	14	)	)	PUNCT
issue-2574	375	15	producing	produce	VERB
issue-2574	375	16	corporate	corporate	ADJ
issue-2574	375	17	sounds	sound	NOUN
issue-2574	375	18	:	:	PUNCT
issue-2574	375	19	an	an	DET
issue-2574	375	20	interview	interview	NOUN
issue-2574	375	21	with	with	ADP
issue-2574	375	22	karsten	karsten	PROPN
issue-2574	375	23	kjems	kjems	PROPN
issue-2574	375	24	and	and	CCONJ
issue-2574	375	25	soren	soren	PROPN
issue-2574	375	26	holme	holme	PROPN
issue-2574	375	27	on	on	ADP
issue-2574	375	28	sonic	sonic	ADJ
issue-2574	375	29	branding	branding	NOUN
issue-2574	375	30	.	.	PUNCT
issue-2574	376	1	in	in	ADP
issue-2574	376	2	music	music	NOUN
issue-2574	376	3	in	in	ADP
issue-2574	376	4	adverstising	adverstise	VERB
issue-2574	376	5	:	:	PUNCT
issue-2574	376	6	commercial	commercial	ADJ
issue-2574	376	7	sounds	sound	VERB
issue-2574	376	8	in	in	ADP
issue-2574	376	9	media	medium	NOUN
issue-2574	376	10	gustafsson	gustafsson	PROPN
issue-2574	376	11	,	,	PUNCT
issue-2574	376	12	c.	c.	PROPN
issue-2574	376	13	(	(	PUNCT
issue-2574	376	14	2015	2015	NUM
issue-2574	376	15	)	)	PUNCT
issue-2574	376	16	.	.	PUNCT
issue-2574	377	1	sonic	sonic	ADJ
issue-2574	377	2	branding	branding	NOUN
issue-2574	377	3	:	:	PUNCT
issue-2574	377	4	a	a	DET
issue-2574	377	5	consumer	consumer	NOUN
issue-2574	377	6	-	-	PUNCT
issue-2574	377	7	oriented	orient	VERB
issue-2574	377	8	literature	literature	NOUN
issue-2574	377	9	review	review	NOUN
issue-2574	377	10	.	.	PUNCT
issue-2574	378	1	journal	journal	PROPN
issue-2574	378	2	of	of	ADP
issue-2574	378	3	brand	brand	PROPN
issue-2574	378	4	management	management	NOUN
issue-2574	378	5	,	,	PUNCT
issue-2574	378	6	vol	vol	NOUN
issue-2574	378	7	.	.	PROPN
issue-2574	378	8	22	22	NUM
issue-2574	378	9	,	,	PUNCT
issue-2574	378	10	p.	p.	NOUN
issue-2574	378	11	20–37	20–37	NUM
issue-2574	378	12	.	.	PUNCT
issue-2574	379	1	doi	doi	PROPN
issue-2574	379	2	:	:	PUNCT
issue-2574	379	3	https://doi.org/10.1057/bm.2015.5	https://doi.org/10.1057/bm.2015.5	PROPN
issue-2574	379	4	horan	horan	PROPN
issue-2574	379	5	,	,	PUNCT
issue-2574	379	6	g.	g.	PROPN
issue-2574	379	7	,	,	PUNCT
issue-2574	379	8	o’dwyer	o’dwyer	PROPN
issue-2574	379	9	,	,	PUNCT
issue-2574	379	10	m.	m.	NOUN
issue-2574	379	11	,	,	PUNCT
issue-2574	379	12	&	&	CCONJ
issue-2574	379	13	tiernan	tiernan	PROPN
issue-2574	379	14	,	,	PUNCT
issue-2574	379	15	s.	s.	PROPN
issue-2574	379	16	(	(	PUNCT
issue-2574	379	17	2011	2011	NUM
issue-2574	379	18	)	)	PUNCT
issue-2574	379	19	.	.	PUNCT
issue-2574	380	1	exploring	explore	VERB
issue-2574	380	2	management	management	NOUN
issue-2574	380	3	perspectives	perspective	NOUN
issue-2574	380	4	of	of	ADP
issue-2574	380	5	branding	brand	VERB
issue-2574	380	6	in	in	ADP
issue-2574	380	7	service	service	NOUN
issue-2574	380	8	smes	sme	NOUN
issue-2574	380	9	.	.	PUNCT
issue-2574	381	1	journal	journal	PROPN
issue-2574	381	2	of	of	ADP
issue-2574	381	3	services	service	NOUN
issue-2574	381	4	marketing	marketing	NOUN
issue-2574	381	5	,	,	PUNCT
issue-2574	381	6	vol	vol	NOUN
issue-2574	381	7	.	.	PUNCT
issue-2574	381	8	25(2	25(2	NUM
issue-2574	381	9	)	)	PUNCT
issue-2574	381	10	,	,	PUNCT
issue-2574	381	11	p.	p.	NOUN
issue-2574	381	12	114–121	114–121	NUM
issue-2574	381	13	.	.	PUNCT
issue-2574	382	1	doi	doi	NOUN
issue-2574	382	2	:	:	PUNCT
issue-2574	382	3	https://doi.org/10.1108/08876041111119831	https://doi.org/10.1108/08876041111119831	PROPN
issue-2574	382	4	iab	iab	PROPN
issue-2574	382	5	australia	australia	PROPN
issue-2574	382	6	(	(	PUNCT
issue-2574	382	7	2023	2023	NUM
issue-2574	382	8	)	)	PUNCT
issue-2574	382	9	.	.	PUNCT
issue-2574	383	1	audio	audio	ADJ
issue-2574	383	2	advertising	advertising	NOUN
issue-2574	383	3	:	:	PUNCT
issue-2574	383	4	state	state	NOUN
issue-2574	383	5	of	of	ADP
issue-2574	383	6	the	the	DET
issue-2574	383	7	nation	nation	NOUN
issue-2574	383	8	report	report	NOUN
issue-2574	383	9	,	,	PUNCT
issue-2574	383	10	v7	v7	X
issue-2574	383	11	.	.	PUNCT
issue-2574	383	12	available	available	ADJ
issue-2574	383	13	at	at	ADP
issue-2574	383	14	:	:	PUNCT
issue-2574	383	15	https://iabaustralia.com.au/	https://iabaustralia.com.au/	PROPN
issue-2574	383	16	resource	resource	NOUN
issue-2574	383	17	/	/	SYM
issue-2574	383	18	audio	audio	NOUN
issue-2574	383	19	-	-	PUNCT
issue-2574	383	20	advertising	advertising	NOUN
issue-2574	383	21	-	-	PUNCT
issue-2574	383	22	state	state	NOUN
issue-2574	383	23	-	-	PUNCT
issue-2574	383	24	of	of	ADP
issue-2574	383	25	-	-	PUNCT
issue-2574	383	26	the	the	DET
issue-2574	383	27	-	-	PUNCT
issue-2574	383	28	nation-2023/#:~:text	nation-2023/#:~:text	NOUN
issue-2574	383	29	=	=	SYM
issue-2574	383	30	streaming%20digital%20audio%20and%20	streaming%20digital%20audio%20and%20	PROPN
issue-2574	383	31	podcast	podcast	NOUN
issue-2574	383	32	,	,	PUNCT
issue-2574	383	33	digital%20audio%20formats%20this%20year	digital%20audio%20formats%20this%20year	NOUN
issue-2574	383	34	inskip	inskip	ADJ
issue-2574	383	35	,	,	PUNCT
issue-2574	383	36	i.	i.	PROPN
issue-2574	383	37	(	(	PUNCT
issue-2574	383	38	2004	2004	NUM
issue-2574	383	39	)	)	PUNCT
issue-2574	383	40	.	.	PUNCT
issue-2574	384	1	corporate	corporate	ADJ
issue-2574	384	2	branding	branding	NOUN
issue-2574	384	3	for	for	ADP
issue-2574	384	4	small	small	ADJ
issue-2574	384	5	to	to	PART
issue-2574	384	6	medium	medium	ADJ
issue-2574	384	7	-	-	PUNCT
issue-2574	384	8	sized	sized	ADJ
issue-2574	384	9	businesses	business	NOUN
issue-2574	384	10	–	–	PUNCT
issue-2574	384	11	a	a	DET
issue-2574	384	12	missed	miss	VERB
issue-2574	384	13	opportunity	opportunity	NOUN
issue-2574	384	14	or	or	CCONJ
issue-2574	384	15	an	an	DET
issue-2574	384	16	indulgence	indulgence	NOUN
issue-2574	384	17	?	?	PUNCT
issue-2574	384	18	.	.	PUNCT
issue-2574	385	1	journal	journal	PROPN
issue-2574	385	2	of	of	ADP
issue-2574	385	3	brand	brand	PROPN
issue-2574	385	4	management	management	NOUN
issue-2574	385	5	,	,	PUNCT
issue-2574	385	6	vol	vol	NOUN
issue-2574	385	7	.	.	PROPN
issue-2574	385	8	11(5	11(5	NUM
issue-2574	385	9	)	)	PUNCT
issue-2574	385	10	,	,	PUNCT
issue-2574	386	1	p.	p.	NOUN
issue-2574	386	2	358–365	358–365	NUM
issue-2574	386	3	.	.	PUNCT
issue-2574	387	1	baltic	baltic	PROPN
issue-2574	387	2	journal	journal	PROPN
issue-2574	387	3	of	of	ADP
issue-2574	387	4	economic	economic	ADJ
issue-2574	387	5	studies	study	NOUN
issue-2574	387	6	43	43	NUM
issue-2574	387	7	vol	vol	NOUN
issue-2574	387	8	.	.	PUNCT
issue-2574	388	1	10	10	NUM
issue-2574	388	2	no	no	NOUN
issue-2574	388	3	.	.	NOUN
issue-2574	389	1	4	4	NUM
issue-2574	389	2	,	,	PUNCT
issue-2574	389	3	2024	2024	NUM
issue-2574	389	4	kesten	kesten	NOUN
issue-2574	389	5	,	,	PUNCT
issue-2574	389	6	c.	c.	PROPN
issue-2574	389	7	(	(	PUNCT
issue-2574	389	8	2020	2020	NUM
issue-2574	389	9	)	)	PUNCT
issue-2574	389	10	.	.	PUNCT
issue-2574	390	1	the	the	DET
issue-2574	390	2	power	power	NOUN
issue-2574	390	3	of	of	ADP
issue-2574	390	4	audio	audio	NOUN
issue-2574	390	5	in	in	ADP
issue-2574	390	6	the	the	DET
issue-2574	390	7	attention	attention	NOUN
issue-2574	390	8	economy	economy	NOUN
issue-2574	390	9	.	.	PUNCT
issue-2574	391	1	available	available	ADJ
issue-2574	391	2	at	at	ADP
issue-2574	391	3	:	:	PUNCT
issue-2574	391	4	https://www.warc.com/newsandopinion/	https://www.warc.com/newsandopinion/	PROPN
issue-2574	391	5	opinion	opinion	NOUN
issue-2574	391	6	/	/	SYM
issue-2574	391	7	the_power_of_audio_in_the_attention_economy/3637	the_power_of_audio_in_the_attention_economy/3637	NUM
issue-2574	391	8	kilian	kilian	PROPN
issue-2574	391	9	,	,	PUNCT
issue-2574	391	10	k.	k.	PROPN
issue-2574	391	11	(	(	PUNCT
issue-2574	391	12	2009	2009	NUM
issue-2574	391	13	)	)	PUNCT
issue-2574	391	14	.	.	PUNCT
issue-2574	392	1	from	from	ADP
issue-2574	392	2	brand	brand	NOUN
issue-2574	392	3	identity	identity	NOUN
issue-2574	392	4	to	to	ADP
issue-2574	392	5	audio	audio	ADJ
issue-2574	392	6	branding	branding	NOUN
issue-2574	392	7	.	.	PUNCT
issue-2574	393	1	in	in	ADP
issue-2574	393	2	:	:	PUNCT
issue-2574	393	3	brands	brand	NOUN
issue-2574	393	4	,	,	PUNCT
issue-2574	393	5	sound	sound	NOUN
issue-2574	393	6	and	and	CCONJ
issue-2574	393	7	communication	communication	NOUN
issue-2574	393	8	.	.	PUNCT
issue-2574	394	1	baden	baden	PROPN
issue-2574	394	2	-	-	PUNCT
issue-2574	394	3	baden	baden	PROPN
issue-2574	394	4	,	,	PUNCT
issue-2574	394	5	germany	germany	PROPN
issue-2574	394	6	:	:	PUNCT
issue-2574	394	7	nomos	nomos	PROPN
issue-2574	394	8	.	.	PUNCT
issue-2574	395	1	p.	p.	NOUN
issue-2574	395	2	35–48	35–48	NUM
issue-2574	395	3	.	.	PUNCT
issue-2574	396	1	kinsella	kinsella	PROPN
issue-2574	396	2	,	,	PUNCT
issue-2574	396	3	b.	b.	PROPN
issue-2574	396	4	(	(	PUNCT
issue-2574	396	5	2022	2022	NUM
issue-2574	396	6	)	)	PUNCT
issue-2574	396	7	.	.	PUNCT
issue-2574	397	1	the	the	DET
issue-2574	397	2	rise	rise	NOUN
issue-2574	397	3	and	and	CCONJ
issue-2574	397	4	stall	stall	NOUN
issue-2574	397	5	of	of	ADP
issue-2574	397	6	the	the	DET
issue-2574	397	7	u.s	u.s	PROPN
issue-2574	397	8	.	.	PROPN
issue-2574	397	9	smart	smart	ADJ
issue-2574	397	10	speaker	speaker	NOUN
issue-2574	397	11	market	market	NOUN
issue-2574	397	12	–	–	PUNCT
issue-2574	397	13	new	new	ADJ
issue-2574	397	14	report	report	NOUN
issue-2574	397	15	.	.	PUNCT
issue-2574	398	1	available	available	ADJ
issue-2574	398	2	at	at	ADP
issue-2574	398	3	:	:	PUNCT
issue-2574	398	4	https://voicebot	https://voicebot	X
issue-2574	398	5	.	.	PUNCT
issue-2574	399	1	ai/2022/03/02	ai/2022/03/02	NOUN
issue-2574	399	2	/	/	SYM
issue-2574	399	3	the	the	DET
issue-2574	399	4	-	-	PUNCT
issue-2574	399	5	rise	rise	NOUN
issue-2574	399	6	-	-	PUNCT
issue-2574	399	7	and	and	CCONJ
issue-2574	399	8	-	-	PUNCT
issue-2574	399	9	stall	stall	NOUN
issue-2574	399	10	-	-	PUNCT
issue-2574	399	11	of	of	ADP
issue-2574	399	12	-	-	PUNCT
issue-2574	399	13	the	the	DET
issue-2574	399	14	-	-	PUNCT
issue-2574	399	15	u	u	NOUN
issue-2574	399	16	-	-	ADJ
issue-2574	399	17	s	s	PRON
issue-2574	399	18	-	-	PUNCT
issue-2574	399	19	smart	smart	ADJ
issue-2574	399	20	-	-	PUNCT
issue-2574	399	21	speaker	speaker	NOUN
issue-2574	399	22	-	-	PUNCT
issue-2574	399	23	market	market	NOUN
issue-2574	399	24	-	-	PUNCT
issue-2574	399	25	new	new	ADJ
issue-2574	399	26	-	-	PUNCT
issue-2574	399	27	report/	report/	NUM
issue-2574	399	28	krake	krake	NOUN
issue-2574	399	29	,	,	PUNCT
issue-2574	399	30	f.	f.	PROPN
issue-2574	399	31	b.	b.	PROPN
issue-2574	399	32	(	(	PUNCT
issue-2574	399	33	2005	2005	NUM
issue-2574	399	34	)	)	PUNCT
issue-2574	399	35	.	.	PUNCT
issue-2574	400	1	successful	successful	ADJ
issue-2574	400	2	brand	brand	NOUN
issue-2574	400	3	management	management	NOUN
issue-2574	400	4	in	in	ADP
issue-2574	400	5	smes	sme	NOUN
issue-2574	400	6	:	:	PUNCT
issue-2574	400	7	a	a	DET
issue-2574	400	8	new	new	ADJ
issue-2574	400	9	theory	theory	NOUN
issue-2574	400	10	and	and	CCONJ
issue-2574	400	11	practical	practical	ADJ
issue-2574	400	12	hints	hint	NOUN
issue-2574	400	13	.	.	PUNCT
issue-2574	401	1	journal	journal	NOUN
issue-2574	401	2	of	of	ADP
issue-2574	401	3	product	product	NOUN
issue-2574	401	4	&	&	CCONJ
issue-2574	401	5	brand	brand	PROPN
issue-2574	401	6	management	management	PROPN
issue-2574	401	7	,	,	PUNCT
issue-2574	401	8	vol	vol	NOUN
issue-2574	401	9	.	.	PUNCT
issue-2574	401	10	14(4	14(4	NUM
issue-2574	401	11	)	)	PUNCT
issue-2574	401	12	,	,	PUNCT
issue-2574	401	13	p.	p.	NOUN
issue-2574	401	14	228–238	228–238	NUM
issue-2574	401	15	.	.	PUNCT
issue-2574	402	1	doi	doi	PROPN
issue-2574	402	2	:	:	PUNCT
issue-2574	402	3	https://doi.org/10.1108/10610420510609230	https://doi.org/10.1108/10610420510609230	PROPN
issue-2574	402	4	lorenz	lorenz	PROPN
issue-2574	402	5	,	,	PUNCT
issue-2574	402	6	p.	p.	NOUN
issue-2574	402	7	,	,	PUNCT
issue-2574	402	8	bjarke	bjarke	NOUN
issue-2574	402	9	,	,	PUNCT
issue-2574	402	10	m.	m.	NOUN
issue-2574	402	11	,	,	PUNCT
issue-2574	402	12	hövel	hövel	NOUN
issue-2574	402	13	,	,	PUNCT
issue-2574	402	14	p.	p.	NOUN
issue-2574	402	15	,	,	PUNCT
issue-2574	402	16	&	&	CCONJ
issue-2574	402	17	lehmann	lehmann	PROPN
issue-2574	402	18	,	,	PUNCT
issue-2574	402	19	s.	s.	PROPN
issue-2574	402	20	(	(	PUNCT
issue-2574	402	21	2019	2019	NUM
issue-2574	402	22	)	)	PUNCT
issue-2574	402	23	.	.	PUNCT
issue-2574	403	1	accelerating	accelerate	VERB
issue-2574	403	2	dynamics	dynamic	NOUN
issue-2574	403	3	of	of	ADP
issue-2574	403	4	collective	collective	ADJ
issue-2574	403	5	attention	attention	NOUN
issue-2574	403	6	.	.	PUNCT
issue-2574	404	1	nat	nat	PROPN
issue-2574	404	2	commun	commun	PROPN
issue-2574	404	3	10	10	NUM
issue-2574	404	4	,	,	PUNCT
issue-2574	404	5	1759	1759	NUM
issue-2574	404	6	.	.	PUNCT
issue-2574	405	1	doi	doi	NOUN
issue-2574	405	2	:	:	PUNCT
issue-2574	405	3	https://doi.org/10.1038/s41467-019-09311-w	https://doi.org/10.1038/s41467-019-09311-w	NOUN
issue-2574	405	4	marketing	market	VERB
issue-2574	405	5	tutor	tutor	NOUN
issue-2574	405	6	(	(	PUNCT
issue-2574	405	7	2018	2018	NUM
issue-2574	405	8	)	)	PUNCT
issue-2574	405	9	.	.	PUNCT
issue-2574	406	1	what	what	PRON
issue-2574	406	2	is	be	AUX
issue-2574	406	3	sonic	sonic	ADJ
issue-2574	406	4	branding	branding	NOUN
issue-2574	406	5	?	?	PUNCT
issue-2574	407	1	psychology	psychology	NOUN
issue-2574	407	2	of	of	ADP
issue-2574	407	3	sonic	sonic	ADJ
issue-2574	407	4	branding	branding	NOUN
issue-2574	407	5	.	.	PUNCT
issue-2574	408	1	available	available	ADJ
issue-2574	408	2	at	at	ADP
issue-2574	408	3	:	:	PUNCT
issue-2574	408	4	https://www.marketingtutor.net/sonic-branding-definition-examples/	https://www.marketingtutor.net/sonic-branding-definition-examples/	CCONJ
issue-2574	408	5	massive	massive	ADJ
issue-2574	408	6	music	music	NOUN
issue-2574	408	7	(	(	PUNCT
issue-2574	408	8	2020	2020	NUM
issue-2574	408	9	)	)	PUNCT
issue-2574	408	10	.	.	PUNCT
issue-2574	409	1	brief	brief	ADJ
issue-2574	409	2	history	history	NOUN
issue-2574	409	3	of	of	ADP
issue-2574	409	4	sonic	sonic	ADJ
issue-2574	409	5	branding	branding	NOUN
issue-2574	409	6	.	.	PUNCT
issue-2574	410	1	available	available	ADJ
issue-2574	410	2	at	at	ADP
issue-2574	410	3	:	:	PUNCT
issue-2574	410	4	https://www.massivemusic.com/en/blog/	https://www.massivemusic.com/en/blog/	ADJ
issue-2574	410	5	detail	detail	NOUN
issue-2574	410	6	/	/	SYM
issue-2574	410	7	a	a	DET
issue-2574	410	8	-	-	PUNCT
issue-2574	410	9	brief	brief	ADJ
issue-2574	410	10	-	-	PUNCT
issue-2574	410	11	history	history	NOUN
issue-2574	410	12	-	-	PUNCT
issue-2574	410	13	of	of	ADP
issue-2574	410	14	-	-	PUNCT
issue-2574	410	15	sonic	sonic	ADJ
issue-2574	410	16	-	-	PUNCT
issue-2574	410	17	branding	brand	VERB
issue-2574	410	18	merriam	merriam	NOUN
issue-2574	410	19	,	,	PUNCT
issue-2574	410	20	s.	s.	PROPN
issue-2574	410	21	b.	b.	PROPN
issue-2574	410	22	,	,	PUNCT
issue-2574	410	23	&	&	CCONJ
issue-2574	410	24	tisdell	tisdell	VERB
issue-2574	410	25	,	,	PUNCT
issue-2574	410	26	e.	e.	PROPN
issue-2574	410	27	j.	j.	PROPN
issue-2574	410	28	(	(	PUNCT
issue-2574	410	29	2016	2016	NUM
issue-2574	410	30	)	)	PUNCT
issue-2574	410	31	.	.	PUNCT
issue-2574	411	1	qualitative	qualitative	ADJ
issue-2574	411	2	research	research	NOUN
issue-2574	411	3	:	:	PUNCT
issue-2574	411	4	a	a	DET
issue-2574	411	5	guide	guide	NOUN
issue-2574	411	6	to	to	PART
issue-2574	411	7	design	design	VERB
issue-2574	411	8	and	and	CCONJ
issue-2574	411	9	implementation	implementation	NOUN
issue-2574	411	10	(	(	PUNCT
issue-2574	411	11	4th	4th	ADJ
issue-2574	411	12	ed	ed	NOUN
issue-2574	411	13	.	.	PUNCT
issue-2574	411	14	)	)	PUNCT
issue-2574	411	15	.	.	PUNCT
issue-2574	412	1	san	san	PROPN
issue-2574	412	2	francisco	francisco	PROPN
issue-2574	412	3	,	,	PUNCT
issue-2574	412	4	ca	ca	NOUN
issue-2574	412	5	:	:	PUNCT
issue-2574	412	6	jossey	jossey	PROPN
issue-2574	412	7	bass	bass	PROPN
issue-2574	412	8	.	.	PUNCT
issue-2574	413	1	north	north	PROPN
issue-2574	413	2	,	,	PUNCT
issue-2574	413	3	a.	a.	NOUN
issue-2574	413	4	,	,	PUNCT
issue-2574	413	5	&	&	CCONJ
issue-2574	413	6	hargreaves	hargreaves	PROPN
issue-2574	413	7	,	,	PUNCT
issue-2574	413	8	d.	d.	PROPN
issue-2574	413	9	(	(	PUNCT
issue-2574	413	10	2008	2008	NUM
issue-2574	413	11	)	)	PUNCT
issue-2574	413	12	.	.	PUNCT
issue-2574	414	1	the	the	DET
issue-2574	414	2	social	social	ADJ
issue-2574	414	3	and	and	CCONJ
issue-2574	414	4	applied	applied	ADJ
issue-2574	414	5	psychology	psychology	NOUN
issue-2574	414	6	of	of	ADP
issue-2574	414	7	music	music	NOUN
issue-2574	414	8	.	.	PUNCT
issue-2574	415	1	oxford	oxford	PROPN
issue-2574	415	2	university	university	PROPN
issue-2574	415	3	press	press	NOUN
issue-2574	415	4	,	,	PUNCT
issue-2574	415	5	oxford	oxford	PROPN
issue-2574	415	6	.	.	PUNCT
issue-2574	416	1	made	make	VERB
issue-2574	416	2	music	music	NOUN
issue-2574	416	3	(	(	PUNCT
issue-2574	416	4	2022	2022	NUM
issue-2574	416	5	)	)	PUNCT
issue-2574	416	6	.	.	PUNCT
issue-2574	417	1	understand	understand	VERB
issue-2574	417	2	your	your	PRON
issue-2574	417	3	brand	brand	NOUN
issue-2574	417	4	:	:	PUNCT
issue-2574	417	5	questions	question	NOUN
issue-2574	417	6	to	to	PART
issue-2574	417	7	ask	ask	VERB
issue-2574	417	8	when	when	SCONJ
issue-2574	417	9	creating	create	VERB
issue-2574	417	10	a	a	DET
issue-2574	417	11	sonic	sonic	ADJ
issue-2574	417	12	identity	identity	NOUN
issue-2574	417	13	available	available	ADJ
issue-2574	417	14	at	at	ADP
issue-2574	417	15	:	:	PUNCT
issue-2574	417	16	https://mademusicstudio.com/blog/understanding-your-brand-5-questions-to-ask-creating-a-sonic-identity/	https://mademusicstudio.com/blog/understanding-your-brand-5-questions-to-ask-creating-a-sonic-identity/	NOUN
issue-2574	417	17	nufer	nufer	NOUN
issue-2574	417	18	,	,	PUNCT
issue-2574	417	19	g.	g.	PROPN
issue-2574	417	20	,	,	PUNCT
issue-2574	417	21	&	&	CCONJ
issue-2574	417	22	gerd	gerd	PROPN
issue-2574	417	23	,	,	PUNCT
issue-2574	417	24	h.	h.	PROPN
issue-2574	417	25	(	(	PUNCT
issue-2574	417	26	2019	2019	NUM
issue-2574	417	27	)	)	PUNCT
issue-2574	417	28	.	.	PUNCT
issue-2574	418	1	the	the	DET
issue-2574	418	2	sound	sound	NOUN
issue-2574	418	3	of	of	ADP
issue-2574	418	4	brands	brand	NOUN
issue-2574	418	5	.	.	PUNCT
issue-2574	419	1	journal	journal	PROPN
issue-2574	419	2	of	of	ADP
issue-2574	419	3	marketing	marketing	NOUN
issue-2574	419	4	&	&	CCONJ
issue-2574	419	5	management	management	NOUN
issue-2574	419	6	.	.	PUNCT
issue-2574	420	1	esb	esb	PROPN
issue-2574	420	2	business	business	PROPN
issue-2574	420	3	school	school	PROPN
issue-2574	420	4	,	,	PUNCT
issue-2574	420	5	reutlingen	reutlingen	NOUN
issue-2574	420	6	.	.	PUNCT
issue-2574	421	1	doi	doi	PROPN
issue-2574	421	2	:	:	PUNCT
issue-2574	421	3	https://doi.org/10.15496/publikation-26654	https://doi.org/10.15496/publikation-26654	PROPN
issue-2574	421	4	ojasalo	ojasalo	NOUN
issue-2574	421	5	,	,	PUNCT
issue-2574	421	6	j.	j.	PROPN
issue-2574	421	7	,	,	PUNCT
issue-2574	421	8	nätti	nätti	PROPN
issue-2574	421	9	,	,	PUNCT
issue-2574	421	10	s.	s.	PROPN
issue-2574	421	11	,	,	PUNCT
issue-2574	421	12	&	&	CCONJ
issue-2574	421	13	olkkonen	olkkonen	PROPN
issue-2574	421	14	,	,	PUNCT
issue-2574	421	15	r.	r.	PROPN
issue-2574	421	16	(	(	PUNCT
issue-2574	421	17	2008	2008	NUM
issue-2574	421	18	)	)	PUNCT
issue-2574	421	19	.	.	PUNCT
issue-2574	422	1	brand	brand	NOUN
issue-2574	422	2	building	building	NOUN
issue-2574	422	3	in	in	ADP
issue-2574	422	4	software	software	NOUN
issue-2574	422	5	smes	sme	NOUN
issue-2574	422	6	:	:	PUNCT
issue-2574	422	7	an	an	DET
issue-2574	422	8	empirical	empirical	ADJ
issue-2574	422	9	study	study	NOUN
issue-2574	422	10	.	.	PUNCT
issue-2574	423	1	journal	journal	NOUN
issue-2574	423	2	of	of	ADP
issue-2574	423	3	product	product	NOUN
issue-2574	423	4	&	&	CCONJ
issue-2574	423	5	brand	brand	PROPN
issue-2574	423	6	management	management	PROPN
issue-2574	423	7	,	,	PUNCT
issue-2574	423	8	vol	vol	NOUN
issue-2574	423	9	.	.	PUNCT
issue-2574	423	10	17(2	17(2	NUM
issue-2574	423	11	)	)	PUNCT
issue-2574	423	12	,	,	PUNCT
issue-2574	424	1	p.	p.	NOUN
issue-2574	424	2	92–107	92–107	PROPN
issue-2574	424	3	.	.	PUNCT
issue-2574	425	1	doi	doi	PROPN
issue-2574	425	2	:	:	PUNCT
issue-2574	425	3	https://doi.org/10.1108/10610420810864702	https://doi.org/10.1108/10610420810864702	PUNCT
issue-2574	425	4	priyono	priyono	PROPN
issue-2574	425	5	,	,	PUNCT
issue-2574	425	6	a.	a.	NOUN
issue-2574	425	7	,	,	PUNCT
issue-2574	425	8	moin	moin	PROPN
issue-2574	425	9	,	,	PUNCT
issue-2574	425	10	a.	a.	NOUN
issue-2574	425	11	,	,	PUNCT
issue-2574	425	12	&	&	CCONJ
issue-2574	425	13	putri	putri	ADJ
issue-2574	425	14	,	,	PUNCT
issue-2574	425	15	o.	o.	PROPN
issue-2574	425	16	v.	v.	PROPN
issue-2574	425	17	(	(	PUNCT
issue-2574	425	18	2020	2020	NUM
issue-2574	425	19	)	)	PUNCT
issue-2574	425	20	.	.	PUNCT
issue-2574	426	1	identifying	identify	VERB
issue-2574	426	2	digital	digital	ADJ
issue-2574	426	3	transformation	transformation	NOUN
issue-2574	426	4	paths	path	NOUN
issue-2574	426	5	in	in	ADP
issue-2574	426	6	the	the	DET
issue-2574	426	7	business	business	NOUN
issue-2574	426	8	model	model	NOUN
issue-2574	426	9	of	of	ADP
issue-2574	426	10	smes	sme	NOUN
issue-2574	426	11	during	during	ADP
issue-2574	426	12	the	the	DET
issue-2574	426	13	covid-19	covid-19	PROPN
issue-2574	426	14	pandemic	pandemic	NOUN
issue-2574	426	15	.	.	PUNCT
issue-2574	427	1	journal	journal	NOUN
issue-2574	427	2	of	of	ADP
issue-2574	427	3	open	open	ADJ
issue-2574	427	4	innovation	innovation	NOUN
issue-2574	427	5	,	,	PUNCT
issue-2574	427	6	vol	vol	NOUN
issue-2574	427	7	.	.	PUNCT
issue-2574	427	8	6(4	6(4	NOUN
issue-2574	427	9	)	)	PUNCT
issue-2574	427	10	.	.	PUNCT
issue-2574	428	1	doi	doi	NOUN
issue-2574	428	2	:	:	PUNCT
issue-2574	428	3	https://doi.org/10.3390/	https://doi.org/10.3390/	PROPN
issue-2574	428	4	joitmc6040104	joitmc6040104	PROPN
issue-2574	428	5	pwc	pwc	NOUN
issue-2574	428	6	(	(	PUNCT
issue-2574	428	7	2022	2022	NUM
issue-2574	428	8	)	)	PUNCT
issue-2574	428	9	.	.	PUNCT
issue-2574	429	1	internet	internet	NOUN
issue-2574	429	2	advertising	advertising	NOUN
issue-2574	429	3	revenue	revenue	NOUN
issue-2574	429	4	report	report	NOUN
issue-2574	429	5	:	:	PUNCT
issue-2574	429	6	full	full	ADJ
issue-2574	429	7	year	year	NOUN
issue-2574	429	8	2021	2021	NUM
issue-2574	429	9	results	result	NOUN
issue-2574	429	10	.	.	PUNCT
issue-2574	430	1	available	available	ADJ
issue-2574	430	2	at	at	ADP
issue-2574	430	3	:	:	PUNCT
issue-2574	430	4	https://www.iab.com/	https://www.iab.com/	ADJ
issue-2574	430	5	wp	wp	PROPN
issue-2574	430	6	-	-	PUNCT
issue-2574	430	7	content	content	NOUN
issue-2574	430	8	/	/	SYM
issue-2574	430	9	uploads/2022/04	uploads/2022/04	NOUN
issue-2574	430	10	/	/	SYM
issue-2574	430	11	iab_internet_advertising_revenue_report_full_year_2021.pdf	iab_internet_advertising_revenue_report_full_year_2021.pdf	NOUN
issue-2574	430	12	sonic	sonic	ADJ
issue-2574	430	13	minds	mind	NOUN
issue-2574	430	14	(	(	PUNCT
issue-2574	430	15	2022	2022	NUM
issue-2574	430	16	)	)	PUNCT
issue-2574	430	17	.	.	PUNCT
issue-2574	431	1	what	what	PRON
issue-2574	431	2	defines	define	VERB
issue-2574	431	3	great	great	ADJ
issue-2574	431	4	sonic	sonic	ADJ
issue-2574	431	5	logo	logo	NOUN
issue-2574	431	6	.	.	PUNCT
issue-2574	432	1	available	available	ADJ
issue-2574	432	2	at	at	ADP
issue-2574	432	3	:	:	PUNCT
issue-2574	432	4	https://sonicminds.dk/what-defines-a-great-soniclogo/	https://sonicminds.dk/what-defines-a-great-soniclogo/	ADP
issue-2574	432	5	sound	sound	ADJ
issue-2574	432	6	strategy	strategy	NOUN
issue-2574	432	7	(	(	PUNCT
issue-2574	432	8	2022	2022	NUM
issue-2574	432	9	)	)	PUNCT
issue-2574	432	10	.	.	PUNCT
issue-2574	433	1	audio	audio	ADJ
issue-2574	433	2	branding	branding	NOUN
issue-2574	433	3	elements	element	NOUN
issue-2574	433	4	.	.	PUNCT
issue-2574	434	1	available	available	ADJ
issue-2574	434	2	at	at	ADP
issue-2574	434	3	:	:	PUNCT
issue-2574	434	4	https://sound-strategy.com/en/key-elements-ofsound-branding/	https://sound-strategy.com/en/key-elements-ofsound-branding/	VERB
issue-2574	434	5	soundout	soundout	ADP
issue-2574	434	6	(	(	PUNCT
issue-2574	434	7	2023	2023	NUM
issue-2574	434	8	)	)	PUNCT
issue-2574	434	9	.	.	PUNCT
issue-2574	435	1	soundout	soundout	ADP
issue-2574	435	2	index	index	NOUN
issue-2574	435	3	us	us	PROPN
issue-2574	435	4	edition	edition	PROPN
issue-2574	435	5	.	.	PUNCT
issue-2574	436	1	available	available	ADJ
issue-2574	436	2	at	at	ADP
issue-2574	436	3	:	:	PUNCT
issue-2574	436	4	https://www.soundout.com/soundout-index-2023	https://www.soundout.com/soundout-index-2023	PROPN
issue-2574	436	5	the	the	DET
issue-2574	436	6	world	world	PROPN
issue-2574	436	7	bank	bank	PROPN
issue-2574	436	8	(	(	PUNCT
issue-2574	436	9	2022	2022	NUM
issue-2574	436	10	)	)	PUNCT
issue-2574	436	11	.	.	PUNCT
issue-2574	437	1	small	small	ADJ
issue-2574	437	2	and	and	CCONJ
issue-2574	437	3	medium	medium	ADJ
issue-2574	437	4	enterprises	enterprise	NOUN
issue-2574	437	5	(	(	PUNCT
issue-2574	437	6	smes	sme	NOUN
issue-2574	437	7	)	)	PUNCT
issue-2574	437	8	finance	finance	NOUN
issue-2574	437	9	.	.	PUNCT
issue-2574	437	10	available	available	ADJ
issue-2574	437	11	at	at	ADP
issue-2574	437	12	:	:	PUNCT
issue-2574	437	13	https://www.worldbank.org/	https://www.worldbank.org/	X
issue-2574	437	14	en	en	NOUN
issue-2574	437	15	/	/	SYM
issue-2574	437	16	topic	topic	NOUN
issue-2574	437	17	/	/	SYM
issue-2574	437	18	smefinance	smefinance	NOUN
issue-2574	437	19	veritonic	veritonic	ADJ
issue-2574	437	20	(	(	PUNCT
issue-2574	437	21	2022	2022	NUM
issue-2574	437	22	)	)	PUNCT
issue-2574	437	23	.	.	PUNCT
issue-2574	438	1	2022	2022	NUM
issue-2574	438	2	audio	audio	PROPN
issue-2574	438	3	logo	logo	NOUN
issue-2574	438	4	index	index	NOUN
issue-2574	438	5	:	:	PUNCT
issue-2574	438	6	which	which	DET
issue-2574	438	7	brand	brand	NOUN
issue-2574	438	8	has	have	VERB
issue-2574	438	9	the	the	DET
issue-2574	438	10	most	most	ADV
issue-2574	438	11	effective	effective	ADJ
issue-2574	438	12	audio	audio	ADJ
issue-2574	438	13	logo	logo	NOUN
issue-2574	438	14	?	?	PUNCT
issue-2574	438	15	.	.	PUNCT
issue-2574	439	1	available	available	ADJ
issue-2574	439	2	at	at	ADP
issue-2574	439	3	:	:	PUNCT
issue-2574	439	4	https://www.veritonic.com/audio-logo-index	https://www.veritonic.com/audio-logo-index	NOUN
issue-2574	439	5	vidal	vidal	NOUN
issue-2574	439	6	-	-	PUNCT
issue-2574	439	7	mestre	mestre	PROPN
issue-2574	439	8	,	,	PUNCT
issue-2574	439	9	m.	m.	NOUN
issue-2574	439	10	,	,	PUNCT
issue-2574	439	11	freire	freire	NOUN
issue-2574	439	12	-	-	PUNCT
issue-2574	439	13	sánchez	sánchez	NOUN
issue-2574	439	14	,	,	PUNCT
issue-2574	439	15	a.	a.	NOUN
issue-2574	439	16	,	,	PUNCT
issue-2574	439	17	calderón	calderón	NOUN
issue-2574	439	18	-	-	PUNCT
issue-2574	439	19	garrido	garrido	PROPN
issue-2574	439	20	,	,	PUNCT
issue-2574	439	21	d.	d.	PROPN
issue-2574	439	22	,	,	PUNCT
issue-2574	439	23	faure	faure	PROPN
issue-2574	439	24	-	-	PUNCT
issue-2574	439	25	carvallo	carvallo	PROPN
issue-2574	439	26	,	,	PUNCT
issue-2574	439	27	a.	a.	NOUN
issue-2574	439	28	,	,	PUNCT
issue-2574	439	29	and	and	CCONJ
issue-2574	439	30	gustems	gustem	NOUN
issue-2574	439	31	-	-	PUNCT
issue-2574	439	32	carnicer	carnicer	NOUN
issue-2574	439	33	,	,	PUNCT
issue-2574	439	34	j.	j.	PROPN
issue-2574	439	35	(	(	PUNCT
issue-2574	439	36	2022	2022	NUM
issue-2574	439	37	)	)	PUNCT
issue-2574	439	38	.	.	PUNCT
issue-2574	440	1	audio	audio	ADJ
issue-2574	440	2	identity	identity	NOUN
issue-2574	440	3	in	in	ADP
issue-2574	440	4	branding	branding	NOUN
issue-2574	440	5	and	and	CCONJ
issue-2574	440	6	brand	brand	NOUN
issue-2574	440	7	communication	communication	NOUN
issue-2574	440	8	strategy	strategy	NOUN
issue-2574	440	9	:	:	PUNCT
issue-2574	440	10	a	a	DET
issue-2574	440	11	systematic	systematic	ADJ
issue-2574	440	12	review	review	NOUN
issue-2574	440	13	of	of	ADP
issue-2574	440	14	the	the	DET
issue-2574	440	15	literature	literature	NOUN
issue-2574	440	16	on	on	ADP
issue-2574	440	17	audio	audio	ADJ
issue-2574	440	18	branding	branding	NOUN
issue-2574	440	19	.	.	PUNCT
issue-2574	441	1	el	el	PROPN
issue-2574	441	2	profesional	profesional	PROPN
issue-2574	441	3	de	de	PROPN
issue-2574	441	4	la	la	PROPN
issue-2574	441	5	información	información	PROPN
issue-2574	441	6	,	,	PUNCT
issue-2574	441	7	vol	vol	NOUN
issue-2574	441	8	.	.	PUNCT
issue-2574	441	9	31(5	31(5	NUM
issue-2574	441	10	)	)	PUNCT
issue-2574	441	11	,	,	PUNCT
issue-2574	441	12	p.	p.	PROPN
issue-2574	441	13	1–12	1–12	PROPN
issue-2574	441	14	.	.	PUNCT
issue-2574	442	1	doi	doi	NOUN
issue-2574	442	2	:	:	PUNCT
issue-2574	442	3	https://doi.org/10.3145/epi.2022.sep.04	https://doi.org/10.3145/epi.2022.sep.04	NOUN
issue-2574	442	4	received	receive	VERB
issue-2574	442	5	on	on	ADP
issue-2574	442	6	:	:	PUNCT
issue-2574	442	7	21th	21th	ADJ
issue-2574	442	8	of	of	ADP
issue-2574	442	9	september	september	PROPN
issue-2574	442	10	,	,	PUNCT
issue-2574	442	11	2024	2024	NUM
issue-2574	442	12	accepted	accept	VERB
issue-2574	442	13	on	on	ADP
issue-2574	442	14	:	:	PUNCT
issue-2574	442	15	15th	15th	NOUN
issue-2574	442	16	of	of	ADP
issue-2574	442	17	november	november	PROPN
issue-2574	442	18	,	,	PUNCT
issue-2574	442	19	2024	2024	NUM
issue-2574	442	20	published	publish	VERB
issue-2574	442	21	on	on	ADP
issue-2574	442	22	:	:	PUNCT
issue-2574	442	23	17th	17th	NOUN
issue-2574	442	24	of	of	ADP
issue-2574	442	25	december	december	PROPN
issue-2574	442	26	,	,	PUNCT
issue-2574	442	27	2024	2024	NUM