id	sid	tid	token	lemma	pos
issue-2636	1	1	baltic	baltic	PROPN
issue-2636	1	2	journal	journal	PROPN
issue-2636	1	3	of	of	ADP
issue-2636	1	4	economic	economic	ADJ
issue-2636	1	5	studies	study	NOUN
issue-2636	1	6	146	146	NUM
issue-2636	1	7	vol	vol	NOUN
issue-2636	1	8	.	.	PUNCT
issue-2636	2	1	10	10	NUM
issue-2636	2	2	no	no	NOUN
issue-2636	2	3	.	.	NOUN
issue-2636	2	4	5	5	NUM
issue-2636	2	5	,	,	PUNCT
issue-2636	2	6	2024	2024	NUM
issue-2636	2	7	this	this	PRON
issue-2636	2	8	is	be	AUX
issue-2636	2	9	an	an	DET
issue-2636	2	10	open	open	ADJ
issue-2636	2	11	access	access	NOUN
issue-2636	2	12	article	article	NOUN
issue-2636	2	13	,	,	PUNCT
issue-2636	2	14	distributed	distribute	VERB
issue-2636	2	15	under	under	ADP
issue-2636	2	16	the	the	DET
issue-2636	2	17	terms	term	NOUN
issue-2636	2	18	of	of	ADP
issue-2636	2	19	the	the	DET
issue-2636	2	20	creative	creative	ADJ
issue-2636	2	21	commons	common	NOUN
issue-2636	2	22	attribution	attribution	NOUN
issue-2636	2	23	cc	cc	VERB
issue-2636	2	24	by	by	ADP
issue-2636	2	25	4.0	4.0	NUM
issue-2636	2	26	1	1	NUM
issue-2636	2	27	zaporizhzhia	zaporizhzhia	PROPN
issue-2636	2	28	national	national	PROPN
issue-2636	2	29	university	university	PROPN
issue-2636	2	30	,	,	PUNCT
issue-2636	2	31	ukraine	ukraine	NOUN
issue-2636	2	32	(	(	PUNCT
issue-2636	2	33	corresponding	correspond	VERB
issue-2636	2	34	author	author	NOUN
issue-2636	2	35	)	)	PUNCT
issue-2636	2	36	e	e	NOUN
issue-2636	2	37	-	-	NOUN
issue-2636	2	38	mail	mail	NOUN
issue-2636	2	39	:	:	PUNCT
issue-2636	2	40	eldar.veremchuk@gmail.com	eldar.veremchuk@gmail.com	X
issue-2636	2	41	orcid	orcid	NOUN
issue-2636	2	42	:	:	PUNCT
issue-2636	2	43	https://orcid.org/0000-0003-2926-2090	https://orcid.org/0000-0003-2926-2090	DET
issue-2636	2	44	web	web	NOUN
issue-2636	2	45	of	of	ADP
issue-2636	2	46	science	science	NOUN
issue-2636	2	47	researcherid	researcherid	NOUN
issue-2636	2	48	:	:	PUNCT
issue-2636	2	49	r-1227	r-1227	NOUN
issue-2636	2	50	-	-	PUNCT
issue-2636	2	51	2018	2018	NUM
issue-2636	2	52	2	2	NUM
issue-2636	2	53	zaporizhzhia	zaporizhzhia	PROPN
issue-2636	2	54	national	national	PROPN
issue-2636	2	55	university	university	PROPN
issue-2636	2	56	,	,	PUNCT
issue-2636	2	57	ukraine	ukraine	NOUN
issue-2636	2	58	e	e	NOUN
issue-2636	2	59	-	-	NOUN
issue-2636	2	60	mail	mail	NOUN
issue-2636	2	61	:	:	PUNCT
issue-2636	3	1	historyhena@gmail.com	historyhena@gmail.com	X
issue-2636	3	2	orcid	orcid	NOUN
issue-2636	3	3	:	:	PUNCT
issue-2636	3	4	https://orcid.org/0000-0003-3023-6682	https://orcid.org/0000-0003-3023-6682	ADJ
issue-2636	3	5	web	web	NOUN
issue-2636	3	6	of	of	ADP
issue-2636	3	7	science	science	NOUN
issue-2636	3	8	researcherid	researcherid	NOUN
issue-2636	3	9	:	:	PUNCT
issue-2636	3	10	hja-7052	hja-7052	ADJ
issue-2636	3	11	-	-	PUNCT
issue-2636	3	12	2022	2022	NUM
issue-2636	3	13	doi	doi	NOUN
issue-2636	3	14	:	:	PUNCT
issue-2636	3	15	https://doi.org/10.30525/2256-0742/2024-10-5-146-154	https://doi.org/10.30525/2256-0742/2024-10-5-146-154	PROPN
issue-2636	3	16	tools	tool	NOUN
issue-2636	3	17	of	of	ADP
issue-2636	3	18	intercultural	intercultural	ADJ
issue-2636	3	19	communication	communication	NOUN
issue-2636	3	20	in	in	ADP
issue-2636	3	21	international	international	ADJ
issue-2636	3	22	business	business	NOUN
issue-2636	3	23	:	:	PUNCT
issue-2636	3	24	a	a	DET
issue-2636	3	25	postcolonial	postcolonial	ADJ
issue-2636	3	26	approach	approach	NOUN
issue-2636	3	27	eldar	eldar	PROPN
issue-2636	3	28	veremchuk1	veremchuk1	PROPN
issue-2636	3	29	,	,	PUNCT
issue-2636	3	30	hennadii	hennadii	VERB
issue-2636	3	31	vasylchuk2	vasylchuk2	ADV
issue-2636	3	32	abstract	abstract	ADJ
issue-2636	3	33	.	.	PUNCT
issue-2636	4	1	the	the	DET
issue-2636	4	2	purpose	purpose	NOUN
issue-2636	4	3	of	of	ADP
issue-2636	4	4	this	this	DET
issue-2636	4	5	paper	paper	NOUN
issue-2636	4	6	is	be	AUX
issue-2636	4	7	to	to	PART
issue-2636	4	8	identify	identify	VERB
issue-2636	4	9	the	the	DET
issue-2636	4	10	communicative	communicative	ADJ
issue-2636	4	11	tools	tool	NOUN
issue-2636	4	12	used	use	VERB
issue-2636	4	13	in	in	ADP
issue-2636	4	14	the	the	DET
issue-2636	4	15	postcolonial	postcolonial	ADJ
issue-2636	4	16	world	world	NOUN
issue-2636	4	17	for	for	ADP
issue-2636	4	18	intercultural	intercultural	ADJ
issue-2636	4	19	communication	communication	NOUN
issue-2636	4	20	and	and	CCONJ
issue-2636	4	21	to	to	PART
issue-2636	4	22	outline	outline	VERB
issue-2636	4	23	the	the	DET
issue-2636	4	24	potential	potential	NOUN
issue-2636	4	25	for	for	ADP
issue-2636	4	26	their	their	PRON
issue-2636	4	27	practical	practical	ADJ
issue-2636	4	28	implementation	implementation	NOUN
issue-2636	4	29	.	.	PUNCT
issue-2636	5	1	the	the	DET
issue-2636	5	2	objectives	objective	NOUN
issue-2636	5	3	of	of	ADP
issue-2636	5	4	the	the	DET
issue-2636	5	5	present	present	ADJ
issue-2636	5	6	investigation	investigation	NOUN
issue-2636	5	7	are	be	AUX
issue-2636	5	8	as	as	SCONJ
issue-2636	5	9	follows	follow	VERB
issue-2636	5	10	:	:	PUNCT
issue-2636	5	11	firstly	firstly	ADV
issue-2636	5	12	,	,	PUNCT
issue-2636	5	13	to	to	PART
issue-2636	5	14	highlight	highlight	VERB
issue-2636	5	15	the	the	DET
issue-2636	5	16	tools	tool	NOUN
issue-2636	5	17	used	use	VERB
issue-2636	5	18	in	in	ADP
issue-2636	5	19	international	international	ADJ
issue-2636	5	20	communication	communication	NOUN
issue-2636	5	21	within	within	ADP
issue-2636	5	22	business	business	NOUN
issue-2636	5	23	discourse	discourse	NOUN
issue-2636	5	24	;	;	PUNCT
issue-2636	5	25	secondly	secondly	ADV
issue-2636	5	26	,	,	PUNCT
issue-2636	5	27	to	to	PART
issue-2636	5	28	identify	identify	VERB
issue-2636	5	29	the	the	DET
issue-2636	5	30	ways	way	NOUN
issue-2636	5	31	in	in	ADP
issue-2636	5	32	which	which	PRON
issue-2636	5	33	these	these	DET
issue-2636	5	34	tools	tool	NOUN
issue-2636	5	35	can	can	AUX
issue-2636	5	36	be	be	AUX
issue-2636	5	37	tailored	tailor	VERB
issue-2636	5	38	for	for	ADP
issue-2636	5	39	postcolonial	postcolonial	ADJ
issue-2636	5	40	communication	communication	NOUN
issue-2636	5	41	practices	practice	NOUN
issue-2636	5	42	;	;	PUNCT
issue-2636	5	43	thirdly	thirdly	ADV
issue-2636	5	44	,	,	PUNCT
issue-2636	5	45	to	to	PART
issue-2636	5	46	provide	provide	VERB
issue-2636	5	47	positive	positive	ADJ
issue-2636	5	48	and	and	CCONJ
issue-2636	5	49	negative	negative	ADJ
issue-2636	5	50	examples	example	NOUN
issue-2636	5	51	of	of	ADP
issue-2636	5	52	their	their	PRON
issue-2636	5	53	use	use	NOUN
issue-2636	5	54	and	and	CCONJ
issue-2636	5	55	to	to	PART
issue-2636	5	56	offer	offer	VERB
issue-2636	5	57	recommendations	recommendation	NOUN
issue-2636	5	58	for	for	ADP
issue-2636	5	59	their	their	PRON
issue-2636	5	60	better	well	ADJ
issue-2636	5	61	implementation	implementation	NOUN
issue-2636	5	62	;	;	PUNCT
issue-2636	5	63	and	and	CCONJ
issue-2636	5	64	fourthly	fourthly	ADV
issue-2636	5	65	,	,	PUNCT
issue-2636	5	66	to	to	PART
issue-2636	5	67	establish	establish	VERB
issue-2636	5	68	how	how	SCONJ
issue-2636	5	69	business	business	NOUN
issue-2636	5	70	communication	communication	NOUN
issue-2636	5	71	practices	practice	NOUN
issue-2636	5	72	,	,	PUNCT
issue-2636	5	73	such	such	ADJ
issue-2636	5	74	as	as	ADP
issue-2636	5	75	branding	branding	NOUN
issue-2636	5	76	and	and	CCONJ
issue-2636	5	77	advertising	advertising	NOUN
issue-2636	5	78	,	,	PUNCT
issue-2636	5	79	can	can	AUX
issue-2636	5	80	benefit	benefit	VERB
issue-2636	5	81	the	the	DET
issue-2636	5	82	revival	revival	NOUN
issue-2636	5	83	of	of	ADP
issue-2636	5	84	the	the	DET
issue-2636	5	85	national	national	ADJ
issue-2636	5	86	idea	idea	NOUN
issue-2636	5	87	and	and	CCONJ
issue-2636	5	88	cultural	cultural	ADJ
issue-2636	5	89	heritage	heritage	NOUN
issue-2636	5	90	while	while	SCONJ
issue-2636	5	91	unifying	unify	VERB
issue-2636	5	92	the	the	DET
issue-2636	5	93	nation	nation	NOUN
issue-2636	5	94	ideologically	ideologically	ADV
issue-2636	5	95	.	.	PUNCT
issue-2636	6	1	the	the	DET
issue-2636	6	2	object	object	NOUN
issue-2636	6	3	of	of	ADP
issue-2636	6	4	the	the	DET
issue-2636	6	5	study	study	NOUN
issue-2636	6	6	is	be	AUX
issue-2636	6	7	intercultural	intercultural	ADJ
issue-2636	6	8	communication	communication	NOUN
issue-2636	6	9	in	in	ADP
issue-2636	6	10	the	the	DET
issue-2636	6	11	postcolonial	postcolonial	ADJ
issue-2636	6	12	space	space	NOUN
issue-2636	6	13	,	,	PUNCT
issue-2636	6	14	and	and	CCONJ
issue-2636	6	15	the	the	DET
issue-2636	6	16	subject	subject	NOUN
issue-2636	6	17	is	be	AUX
issue-2636	6	18	the	the	DET
issue-2636	6	19	peculiarities	peculiarity	NOUN
issue-2636	6	20	of	of	ADP
issue-2636	6	21	communication	communication	NOUN
issue-2636	6	22	tools	tool	NOUN
issue-2636	6	23	.	.	PUNCT
issue-2636	7	1	the	the	DET
issue-2636	7	2	novelty	novelty	NOUN
issue-2636	7	3	of	of	ADP
issue-2636	7	4	the	the	DET
issue-2636	7	5	research	research	NOUN
issue-2636	7	6	lies	lie	VERB
issue-2636	7	7	in	in	ADP
issue-2636	7	8	the	the	DET
issue-2636	7	9	fact	fact	NOUN
issue-2636	7	10	that	that	SCONJ
issue-2636	7	11	,	,	PUNCT
issue-2636	7	12	despite	despite	SCONJ
issue-2636	7	13	the	the	DET
issue-2636	7	14	existence	existence	NOUN
issue-2636	7	15	of	of	ADP
issue-2636	7	16	many	many	ADJ
issue-2636	7	17	works	work	NOUN
issue-2636	7	18	dedicated	dedicate	VERB
issue-2636	7	19	to	to	ADP
issue-2636	7	20	various	various	ADJ
issue-2636	7	21	aspects	aspect	NOUN
issue-2636	7	22	of	of	ADP
issue-2636	7	23	intercultural	intercultural	ADJ
issue-2636	7	24	communication	communication	NOUN
issue-2636	7	25	,	,	PUNCT
issue-2636	7	26	there	there	PRON
issue-2636	7	27	are	be	VERB
issue-2636	7	28	no	no	DET
issue-2636	7	29	works	work	NOUN
issue-2636	7	30	that	that	PRON
issue-2636	7	31	establish	establish	VERB
issue-2636	7	32	and	and	CCONJ
issue-2636	7	33	classify	classify	VERB
issue-2636	7	34	the	the	DET
issue-2636	7	35	exact	exact	ADJ
issue-2636	7	36	tools	tool	NOUN
issue-2636	7	37	that	that	PRON
issue-2636	7	38	can	can	AUX
issue-2636	7	39	be	be	AUX
issue-2636	7	40	used	use	VERB
issue-2636	7	41	to	to	PART
issue-2636	7	42	promote	promote	VERB
issue-2636	7	43	the	the	DET
issue-2636	7	44	national	national	ADJ
issue-2636	7	45	identity	identity	NOUN
issue-2636	7	46	of	of	ADP
issue-2636	7	47	the	the	DET
issue-2636	7	48	former	former	ADJ
issue-2636	7	49	colonies	colony	NOUN
issue-2636	7	50	in	in	ADP
issue-2636	7	51	the	the	DET
issue-2636	7	52	intercultural	intercultural	ADJ
issue-2636	7	53	business	business	NOUN
issue-2636	7	54	communication	communication	NOUN
issue-2636	7	55	.	.	PUNCT
issue-2636	8	1	the	the	DET
issue-2636	8	2	aforementioned	aforementione	VERB
issue-2636	8	3	tools	tool	NOUN
issue-2636	8	4	encompass	encompass	VERB
issue-2636	8	5	branding	branding	NOUN
issue-2636	8	6	,	,	PUNCT
issue-2636	8	7	marketing	marketing	NOUN
issue-2636	8	8	,	,	PUNCT
issue-2636	8	9	pr	pr	NOUN
issue-2636	8	10	and	and	CCONJ
issue-2636	8	11	publicity	publicity	NOUN
issue-2636	8	12	.	.	PUNCT
issue-2636	9	1	furthermore	furthermore	ADV
issue-2636	9	2	,	,	PUNCT
issue-2636	9	3	the	the	DET
issue-2636	9	4	article	article	NOUN
issue-2636	9	5	undertakes	undertake	VERB
issue-2636	9	6	an	an	DET
issue-2636	9	7	examination	examination	NOUN
issue-2636	9	8	of	of	ADP
issue-2636	9	9	the	the	DET
issue-2636	9	10	manner	manner	NOUN
issue-2636	9	11	in	in	ADP
issue-2636	9	12	which	which	PRON
issue-2636	9	13	these	these	DET
issue-2636	9	14	instruments	instrument	NOUN
issue-2636	9	15	can	can	AUX
issue-2636	9	16	be	be	AUX
issue-2636	9	17	employed	employ	VERB
issue-2636	9	18	not	not	PART
issue-2636	9	19	solely	solely	ADV
issue-2636	9	20	within	within	ADP
issue-2636	9	21	the	the	DET
issue-2636	9	22	context	context	NOUN
issue-2636	9	23	of	of	ADP
issue-2636	9	24	business	business	NOUN
issue-2636	9	25	communicative	communicative	ADJ
issue-2636	9	26	discourse	discourse	NOUN
issue-2636	9	27	but	but	CCONJ
issue-2636	9	28	also	also	ADV
issue-2636	9	29	as	as	ADP
issue-2636	9	30	a	a	DET
issue-2636	9	31	means	means	NOUN
issue-2636	9	32	of	of	ADP
issue-2636	9	33	constructing	construct	VERB
issue-2636	9	34	and	and	CCONJ
issue-2636	9	35	reinforcing	reinforce	VERB
issue-2636	9	36	a	a	DET
issue-2636	9	37	national	national	ADJ
issue-2636	9	38	concept	concept	NOUN
issue-2636	9	39	and	and	CCONJ
issue-2636	9	40	cultural	cultural	ADJ
issue-2636	9	41	unity	unity	NOUN
issue-2636	9	42	.	.	PUNCT
issue-2636	10	1	the	the	DET
issue-2636	10	2	methodology	methodology	NOUN
issue-2636	10	3	of	of	ADP
issue-2636	10	4	the	the	DET
issue-2636	10	5	research	research	NOUN
issue-2636	10	6	relied	rely	VERB
issue-2636	10	7	on	on	ADP
issue-2636	10	8	the	the	DET
issue-2636	10	9	following	following	ADJ
issue-2636	10	10	methods	method	NOUN
issue-2636	10	11	:	:	PUNCT
issue-2636	10	12	firstly	firstly	ADV
issue-2636	10	13	,	,	PUNCT
issue-2636	10	14	the	the	DET
issue-2636	10	15	method	method	NOUN
issue-2636	10	16	of	of	ADP
issue-2636	10	17	continuous	continuous	ADJ
issue-2636	10	18	sampling	sampling	NOUN
issue-2636	10	19	,	,	PUNCT
issue-2636	10	20	which	which	PRON
issue-2636	10	21	was	be	AUX
issue-2636	10	22	employed	employ	VERB
issue-2636	10	23	to	to	PART
issue-2636	10	24	select	select	VERB
issue-2636	10	25	language	language	NOUN
issue-2636	10	26	communicative	communicative	ADJ
issue-2636	10	27	contexts	context	NOUN
issue-2636	10	28	for	for	ADP
issue-2636	10	29	analysis	analysis	NOUN
issue-2636	10	30	;	;	PUNCT
issue-2636	10	31	secondly	secondly	ADV
issue-2636	10	32	,	,	PUNCT
issue-2636	10	33	the	the	DET
issue-2636	10	34	method	method	NOUN
issue-2636	10	35	of	of	ADP
issue-2636	10	36	semantic	semantic	ADJ
issue-2636	10	37	and	and	CCONJ
issue-2636	10	38	pragmatic	pragmatic	ADJ
issue-2636	10	39	analysis	analysis	NOUN
issue-2636	10	40	,	,	PUNCT
issue-2636	10	41	which	which	PRON
issue-2636	10	42	was	be	AUX
issue-2636	10	43	used	use	VERB
issue-2636	10	44	to	to	PART
issue-2636	10	45	identify	identify	VERB
issue-2636	10	46	the	the	DET
issue-2636	10	47	meaning	meaning	NOUN
issue-2636	10	48	of	of	ADP
issue-2636	10	49	language	language	NOUN
issue-2636	10	50	units	unit	NOUN
issue-2636	10	51	used	use	VERB
issue-2636	10	52	in	in	ADP
issue-2636	10	53	intercultural	intercultural	ADJ
issue-2636	10	54	communication	communication	NOUN
issue-2636	10	55	and	and	CCONJ
issue-2636	10	56	their	their	PRON
issue-2636	10	57	impact	impact	NOUN
issue-2636	10	58	on	on	ADP
issue-2636	10	59	the	the	DET
issue-2636	10	60	recipient	recipient	NOUN
issue-2636	10	61	;	;	PUNCT
issue-2636	10	62	and	and	CCONJ
issue-2636	10	63	thirdly	thirdly	ADV
issue-2636	10	64	,	,	PUNCT
issue-2636	10	65	the	the	DET
issue-2636	10	66	method	method	NOUN
issue-2636	10	67	of	of	ADP
issue-2636	10	68	interpretative	interpretative	ADJ
issue-2636	10	69	analysis	analysis	NOUN
issue-2636	10	70	of	of	ADP
issue-2636	10	71	text	text	NOUN
issue-2636	10	72	from	from	ADP
issue-2636	10	73	the	the	DET
issue-2636	10	74	advertising	advertising	NOUN
issue-2636	10	75	discourse	discourse	NOUN
issue-2636	10	76	,	,	PUNCT
issue-2636	10	77	which	which	PRON
issue-2636	10	78	was	be	AUX
issue-2636	10	79	used	use	VERB
issue-2636	10	80	to	to	PART
issue-2636	10	81	find	find	VERB
issue-2636	10	82	the	the	DET
issue-2636	10	83	hidden	hidden	ADJ
issue-2636	10	84	meanings	meaning	NOUN
issue-2636	10	85	and	and	CCONJ
issue-2636	10	86	implications	implication	NOUN
issue-2636	10	87	in	in	ADP
issue-2636	10	88	marketing	marketing	NOUN
issue-2636	10	89	messages	message	NOUN
issue-2636	10	90	.	.	PUNCT
issue-2636	11	1	the	the	DET
issue-2636	11	2	study	study	NOUN
issue-2636	11	3	established	establish	VERB
issue-2636	11	4	that	that	DET
issue-2636	11	5	branding	branding	NOUN
issue-2636	11	6	,	,	PUNCT
issue-2636	11	7	when	when	SCONJ
issue-2636	11	8	employed	employ	VERB
issue-2636	11	9	as	as	ADP
issue-2636	11	10	a	a	DET
issue-2636	11	11	tool	tool	NOUN
issue-2636	11	12	in	in	ADP
issue-2636	11	13	the	the	DET
issue-2636	11	14	context	context	NOUN
issue-2636	11	15	of	of	ADP
issue-2636	11	16	intercultural	intercultural	ADJ
issue-2636	11	17	postcolonial	postcolonial	ADJ
issue-2636	11	18	communication	communication	NOUN
issue-2636	11	19	,	,	PUNCT
issue-2636	11	20	can	can	AUX
issue-2636	11	21	be	be	AUX
issue-2636	11	22	either	either	CCONJ
issue-2636	11	23	regressive	regressive	ADJ
issue-2636	11	24	or	or	CCONJ
issue-2636	11	25	progressive	progressive	ADJ
issue-2636	11	26	.	.	PUNCT
issue-2636	12	1	while	while	SCONJ
issue-2636	12	2	the	the	DET
issue-2636	12	3	former	former	ADJ
issue-2636	12	4	seeks	seek	VERB
issue-2636	12	5	to	to	PART
issue-2636	12	6	disguise	disguise	VERB
issue-2636	12	7	the	the	DET
issue-2636	12	8	colonial	colonial	ADJ
issue-2636	12	9	influence	influence	NOUN
issue-2636	12	10	on	on	ADP
issue-2636	12	11	business	business	NOUN
issue-2636	12	12	,	,	PUNCT
issue-2636	12	13	the	the	DET
issue-2636	12	14	progressive	progressive	ADJ
issue-2636	12	15	branding	branding	NOUN
issue-2636	12	16	strategy	strategy	NOUN
issue-2636	12	17	seeks	seek	VERB
issue-2636	12	18	to	to	PART
issue-2636	12	19	promote	promote	VERB
issue-2636	12	20	national	national	ADJ
issue-2636	12	21	and	and	CCONJ
issue-2636	12	22	cultural	cultural	ADJ
issue-2636	12	23	identity	identity	NOUN
issue-2636	12	24	by	by	ADP
issue-2636	12	25	using	use	VERB
issue-2636	12	26	nationally	nationally	ADV
issue-2636	12	27	themed	theme	VERB
issue-2636	12	28	brand	brand	NOUN
issue-2636	12	29	names	name	NOUN
issue-2636	12	30	,	,	PUNCT
issue-2636	12	31	deleting	delete	VERB
issue-2636	12	32	colonial	colonial	ADJ
issue-2636	12	33	semantics	semantic	NOUN
issue-2636	12	34	in	in	ADP
issue-2636	12	35	naming	name	VERB
issue-2636	12	36	,	,	PUNCT
issue-2636	12	37	and	and	CCONJ
issue-2636	12	38	emphasising	emphasise	VERB
issue-2636	12	39	uniqueness	uniqueness	NOUN
issue-2636	12	40	and	and	CCONJ
issue-2636	12	41	identity	identity	NOUN
issue-2636	12	42	through	through	ADP
issue-2636	12	43	the	the	DET
issue-2636	12	44	use	use	NOUN
issue-2636	12	45	of	of	ADP
issue-2636	12	46	cultural	cultural	ADJ
issue-2636	12	47	symbols	symbol	NOUN
issue-2636	12	48	and	and	CCONJ
issue-2636	12	49	motifs	motif	NOUN
issue-2636	12	50	.	.	PUNCT
issue-2636	13	1	postcolonial	postcolonial	ADJ
issue-2636	13	2	advertising	advertising	NOUN
issue-2636	13	3	should	should	AUX
issue-2636	13	4	be	be	AUX
issue-2636	13	5	tailored	tailor	VERB
issue-2636	13	6	to	to	ADP
issue-2636	13	7	each	each	DET
issue-2636	13	8	target	target	NOUN
issue-2636	13	9	market	market	NOUN
issue-2636	13	10	and	and	CCONJ
issue-2636	13	11	can	can	AUX
issue-2636	13	12	be	be	AUX
issue-2636	13	13	used	use	VERB
issue-2636	13	14	not	not	PART
issue-2636	13	15	only	only	ADV
issue-2636	13	16	for	for	ADP
issue-2636	13	17	business	business	NOUN
issue-2636	13	18	purposes	purpose	NOUN
issue-2636	13	19	but	but	CCONJ
issue-2636	13	20	also	also	ADV
issue-2636	13	21	to	to	PART
issue-2636	13	22	promote	promote	VERB
issue-2636	13	23	a	a	DET
issue-2636	13	24	national	national	ADJ
issue-2636	13	25	idea	idea	NOUN
issue-2636	13	26	.	.	PUNCT
issue-2636	14	1	the	the	DET
issue-2636	14	2	public	public	ADJ
issue-2636	14	3	relations	relation	NOUN
issue-2636	14	4	and	and	CCONJ
issue-2636	14	5	publicity	publicity	NOUN
issue-2636	14	6	tools	tool	NOUN
issue-2636	14	7	encompass	encompass	VERB
issue-2636	14	8	the	the	DET
issue-2636	14	9	endorsement	endorsement	NOUN
issue-2636	14	10	of	of	ADP
issue-2636	14	11	products	product	NOUN
issue-2636	14	12	by	by	ADP
issue-2636	14	13	figures	figure	NOUN
issue-2636	14	14	from	from	ADP
issue-2636	14	15	the	the	DET
issue-2636	14	16	local	local	ADJ
issue-2636	14	17	culture	culture	NOUN
issue-2636	14	18	,	,	PUNCT
issue-2636	14	19	as	as	ADV
issue-2636	14	20	well	well	ADV
issue-2636	14	21	as	as	ADP
issue-2636	14	22	the	the	DET
issue-2636	14	23	utilisation	utilisation	NOUN
issue-2636	14	24	of	of	ADP
issue-2636	14	25	an	an	DET
issue-2636	14	26	accurate	accurate	ADJ
issue-2636	14	27	decolonised	decolonised	ADJ
issue-2636	14	28	language	language	NOUN
issue-2636	14	29	of	of	ADP
issue-2636	14	30	reference	reference	NOUN
issue-2636	14	31	.	.	PUNCT
issue-2636	15	1	this	this	PRON
issue-2636	15	2	underscores	underscore	VERB
issue-2636	15	3	the	the	DET
issue-2636	15	4	equality	equality	NOUN
issue-2636	15	5	and	and	CCONJ
issue-2636	15	6	autonomy	autonomy	NOUN
issue-2636	15	7	of	of	ADP
issue-2636	15	8	the	the	DET
issue-2636	15	9	formerly	formerly	ADV
issue-2636	15	10	colonised	colonise	VERB
issue-2636	15	11	culture	culture	NOUN
issue-2636	15	12	.	.	PUNCT
issue-2636	16	1	the	the	DET
issue-2636	16	2	findings	finding	NOUN
issue-2636	16	3	can	can	AUX
issue-2636	16	4	be	be	AUX
issue-2636	16	5	employed	employ	VERB
issue-2636	16	6	by	by	ADP
issue-2636	16	7	business	business	NOUN
issue-2636	16	8	practices	practice	NOUN
issue-2636	16	9	engaged	engage	VERB
issue-2636	16	10	in	in	ADP
issue-2636	16	11	intercultural	intercultural	ADJ
issue-2636	16	12	communication	communication	NOUN
issue-2636	16	13	in	in	ADP
issue-2636	16	14	postcolonial	postcolonial	ADJ
issue-2636	16	15	contexts	context	NOUN
issue-2636	16	16	,	,	PUNCT
issue-2636	16	17	as	as	ADV
issue-2636	16	18	well	well	ADV
issue-2636	16	19	as	as	ADP
issue-2636	16	20	by	by	ADP
issue-2636	16	21	theorists	theorist	NOUN
issue-2636	16	22	who	who	PRON
issue-2636	16	23	study	study	VERB
issue-2636	16	24	the	the	DET
issue-2636	16	25	manner	manner	NOUN
issue-2636	16	26	in	in	ADP
issue-2636	16	27	which	which	PRON
issue-2636	16	28	decolonised	decolonise	VERB
issue-2636	16	29	societies	society	NOUN
issue-2636	16	30	live	live	VERB
issue-2636	16	31	and	and	CCONJ
issue-2636	16	32	develop	develop	VERB
issue-2636	16	33	.	.	PUNCT
issue-2636	17	1	keywords	keyword	NOUN
issue-2636	17	2	:	:	PUNCT
issue-2636	17	3	advertising	advertising	NOUN
issue-2636	17	4	,	,	PUNCT
issue-2636	17	5	cultural	cultural	ADJ
issue-2636	17	6	heritage	heritage	NOUN
issue-2636	17	7	,	,	PUNCT
issue-2636	17	8	decolonisation	decolonisation	NOUN
issue-2636	17	9	,	,	PUNCT
issue-2636	17	10	public	public	ADJ
issue-2636	17	11	relations	relation	NOUN
issue-2636	17	12	,	,	PUNCT
issue-2636	17	13	publicity	publicity	NOUN
issue-2636	17	14	.	.	PUNCT
issue-2636	18	1	jel	jel	PROPN
issue-2636	18	2	classification	classification	PROPN
issue-2636	18	3	:	:	PUNCT
issue-2636	18	4	m37	m37	PROPN
issue-2636	18	5	,	,	PUNCT
issue-2636	18	6	h10	h10	NOUN
issue-2636	18	7	1	1	NUM
issue-2636	18	8	.	.	PUNCT
issue-2636	19	1	introduction	introduction	NOUN
issue-2636	19	2	intercultural	intercultural	ADJ
issue-2636	19	3	communication	communication	NOUN
issue-2636	19	4	has	have	AUX
issue-2636	19	5	been	be	AUX
issue-2636	19	6	identified	identify	VERB
issue-2636	19	7	as	as	ADP
issue-2636	19	8	a	a	DET
issue-2636	19	9	pivotal	pivotal	ADJ
issue-2636	19	10	aspect	aspect	NOUN
issue-2636	19	11	within	within	ADP
issue-2636	19	12	the	the	DET
issue-2636	19	13	domain	domain	NOUN
issue-2636	19	14	of	of	ADP
issue-2636	19	15	international	international	ADJ
issue-2636	19	16	business	business	NOUN
issue-2636	19	17	activities	activity	NOUN
issue-2636	19	18	,	,	PUNCT
issue-2636	19	19	particularly	particularly	ADV
issue-2636	19	20	within	within	ADP
issue-2636	19	21	the	the	DET
issue-2636	19	22	context	context	NOUN
issue-2636	19	23	of	of	ADP
issue-2636	19	24	the	the	DET
issue-2636	19	25	postcolonial	postcolonial	ADJ
issue-2636	19	26	world	world	NOUN
issue-2636	19	27	.	.	PUNCT
issue-2636	20	1	there	there	PRON
issue-2636	20	2	is	be	VERB
issue-2636	20	3	an	an	DET
issue-2636	20	4	increasing	increase	VERB
issue-2636	20	5	presence	presence	NOUN
issue-2636	20	6	of	of	ADP
issue-2636	20	7	companies	company	NOUN
issue-2636	20	8	from	from	ADP
issue-2636	20	9	decolonised	decolonised	ADJ
issue-2636	20	10	countries	country	NOUN
issue-2636	20	11	in	in	ADP
issue-2636	20	12	the	the	DET
issue-2636	20	13	global	global	ADJ
issue-2636	20	14	market	market	NOUN
issue-2636	20	15	,	,	PUNCT
issue-2636	20	16	driven	drive	VERB
issue-2636	20	17	by	by	ADP
issue-2636	20	18	aspirations	aspiration	NOUN
issue-2636	20	19	to	to	PART
issue-2636	20	20	distinguish	distinguish	VERB
issue-2636	20	21	themselves	themselves	PRON
issue-2636	20	22	from	from	ADP
issue-2636	20	23	former	former	ADJ
issue-2636	20	24	hegemons	hegemon	NOUN
issue-2636	20	25	and	and	CCONJ
issue-2636	20	26	to	to	PART
issue-2636	20	27	promote	promote	VERB
issue-2636	20	28	their	their	PRON
issue-2636	20	29	national	national	ADJ
issue-2636	20	30	baltic	baltic	PROPN
issue-2636	20	31	journal	journal	PROPN
issue-2636	20	32	of	of	ADP
issue-2636	20	33	economic	economic	ADJ
issue-2636	20	34	studies	study	NOUN
issue-2636	20	35	147	147	NUM
issue-2636	20	36	vol	vol	NOUN
issue-2636	20	37	.	.	PUNCT
issue-2636	21	1	10	10	NUM
issue-2636	21	2	no	no	NOUN
issue-2636	21	3	.	.	NOUN
issue-2636	21	4	5	5	NUM
issue-2636	21	5	,	,	PUNCT
issue-2636	21	6	2024	2024	NUM
issue-2636	21	7	and	and	CCONJ
issue-2636	21	8	cultural	cultural	ADJ
issue-2636	21	9	identities	identity	NOUN
issue-2636	21	10	.	.	PUNCT
issue-2636	22	1	this	this	DET
issue-2636	22	2	influence	influence	NOUN
issue-2636	22	3	is	be	AUX
issue-2636	22	4	evident	evident	ADJ
issue-2636	22	5	in	in	ADP
issue-2636	22	6	the	the	DET
issue-2636	22	7	realm	realm	NOUN
issue-2636	22	8	of	of	ADP
issue-2636	22	9	international	international	ADJ
issue-2636	22	10	business	business	NOUN
issue-2636	22	11	etiquette	etiquette	NOUN
issue-2636	22	12	,	,	PUNCT
issue-2636	22	13	which	which	PRON
issue-2636	22	14	can	can	AUX
issue-2636	22	15	be	be	AUX
issue-2636	22	16	defined	define	VERB
issue-2636	22	17	as	as	ADP
issue-2636	22	18	the	the	DET
issue-2636	22	19	set	set	NOUN
issue-2636	22	20	of	of	ADP
issue-2636	22	21	manners	manner	NOUN
issue-2636	22	22	and	and	CCONJ
issue-2636	22	23	behaviours	behaviour	NOUN
issue-2636	22	24	that	that	PRON
issue-2636	22	25	are	be	AUX
issue-2636	22	26	considered	consider	VERB
issue-2636	22	27	acceptable	acceptable	ADJ
issue-2636	22	28	in	in	ADP
issue-2636	22	29	international	international	ADJ
issue-2636	22	30	social	social	ADJ
issue-2636	22	31	and	and	CCONJ
issue-2636	22	32	business	business	NOUN
issue-2636	22	33	contexts	context	NOUN
issue-2636	22	34	(	(	PUNCT
issue-2636	22	35	chaney	chaney	PROPN
issue-2636	22	36	&	&	CCONJ
issue-2636	22	37	martin	martin	PROPN
issue-2636	22	38	,	,	PUNCT
issue-2636	22	39	2007	2007	NUM
issue-2636	22	40	)	)	PUNCT
issue-2636	22	41	.	.	PUNCT
issue-2636	23	1	in	in	ADP
issue-2636	23	2	social	social	ADJ
issue-2636	23	3	settings	setting	NOUN
issue-2636	23	4	,	,	PUNCT
issue-2636	23	5	proper	proper	ADJ
issue-2636	23	6	behaviour	behaviour	NOUN
issue-2636	23	7	encompasses	encompass	VERB
issue-2636	23	8	cultural	cultural	ADJ
issue-2636	23	9	differences	difference	NOUN
issue-2636	23	10	in	in	ADP
issue-2636	23	11	making	make	VERB
issue-2636	23	12	introductions	introduction	NOUN
issue-2636	23	13	,	,	PUNCT
issue-2636	23	14	exchanging	exchange	VERB
issue-2636	23	15	business	business	NOUN
issue-2636	23	16	cards	card	NOUN
issue-2636	23	17	,	,	PUNCT
issue-2636	23	18	acknowledging	acknowledge	VERB
issue-2636	23	19	position	position	NOUN
issue-2636	23	20	and	and	CCONJ
issue-2636	23	21	status	status	NOUN
issue-2636	23	22	,	,	PUNCT
issue-2636	23	23	communicating	communicate	VERB
issue-2636	23	24	interculturally	interculturally	NOUN
issue-2636	23	25	,	,	PUNCT
issue-2636	23	26	dining	dining	NOUN
issue-2636	23	27	practices	practice	NOUN
issue-2636	23	28	,	,	PUNCT
issue-2636	23	29	tipping	tipping	NOUN
issue-2636	23	30	etiquette	etiquette	NOUN
issue-2636	23	31	,	,	PUNCT
issue-2636	23	32	giving	give	VERB
issue-2636	23	33	gifts	gift	NOUN
issue-2636	23	34	,	,	PUNCT
issue-2636	23	35	and	and	CCONJ
issue-2636	23	36	travelling	travel	VERB
issue-2636	23	37	.	.	PUNCT
issue-2636	24	1	in	in	ADP
issue-2636	24	2	the	the	DET
issue-2636	24	3	context	context	NOUN
issue-2636	24	4	of	of	ADP
issue-2636	24	5	international	international	ADJ
issue-2636	24	6	business	business	NOUN
issue-2636	24	7	,	,	PUNCT
issue-2636	24	8	the	the	DET
issue-2636	24	9	competence	competence	NOUN
issue-2636	24	10	and	and	CCONJ
issue-2636	24	11	competitiveness	competitiveness	NOUN
issue-2636	24	12	of	of	ADP
issue-2636	24	13	domestic	domestic	ADJ
issue-2636	24	14	and	and	CCONJ
issue-2636	24	15	international	international	ADJ
issue-2636	24	16	firms	firm	NOUN
issue-2636	24	17	,	,	PUNCT
issue-2636	24	18	in	in	ADP
issue-2636	24	19	conjunction	conjunction	NOUN
issue-2636	24	20	with	with	ADP
issue-2636	24	21	their	their	PRON
issue-2636	24	22	capacity	capacity	NOUN
issue-2636	24	23	to	to	PART
issue-2636	24	24	effectively	effectively	ADV
issue-2636	24	25	communicate	communicate	VERB
issue-2636	24	26	with	with	ADP
issue-2636	24	27	stakeholders	stakeholder	NOUN
issue-2636	24	28	,	,	PUNCT
issue-2636	24	29	are	be	AUX
issue-2636	24	30	pivotal	pivotal	ADJ
issue-2636	24	31	in	in	ADP
issue-2636	24	32	determining	determine	VERB
issue-2636	24	33	their	their	PRON
issue-2636	24	34	success	success	NOUN
issue-2636	24	35	on	on	ADP
issue-2636	24	36	the	the	DET
issue-2636	24	37	global	global	ADJ
issue-2636	24	38	stage	stage	NOUN
issue-2636	24	39	(	(	PUNCT
issue-2636	24	40	washington	washington	PROPN
issue-2636	24	41	et	et	PROPN
issue-2636	24	42	al	al	PROPN
issue-2636	24	43	.	.	PROPN
issue-2636	24	44	,	,	PUNCT
issue-2636	24	45	2012	2012	NUM
issue-2636	24	46	)	)	PUNCT
issue-2636	24	47	.	.	PUNCT
issue-2636	25	1	in	in	ADP
issue-2636	25	2	the	the	DET
issue-2636	25	3	context	context	NOUN
issue-2636	25	4	of	of	ADP
issue-2636	25	5	business	business	NOUN
issue-2636	25	6	or	or	CCONJ
issue-2636	25	7	marketing	marketing	NOUN
issue-2636	25	8	interactions	interaction	NOUN
issue-2636	25	9	with	with	ADP
issue-2636	25	10	colleagues	colleague	NOUN
issue-2636	25	11	or	or	CCONJ
issue-2636	25	12	counterparts	counterpart	NOUN
issue-2636	25	13	from	from	ADP
issue-2636	25	14	diverse	diverse	ADJ
issue-2636	25	15	cultural	cultural	ADJ
issue-2636	25	16	backgrounds	background	NOUN
issue-2636	25	17	,	,	PUNCT
issue-2636	25	18	it	it	PRON
issue-2636	25	19	is	be	AUX
issue-2636	25	20	imperative	imperative	ADJ
issue-2636	25	21	to	to	PART
issue-2636	25	22	comprehend	comprehend	VERB
issue-2636	25	23	their	their	PRON
issue-2636	25	24	customs	custom	NOUN
issue-2636	25	25	to	to	PART
issue-2636	25	26	ensure	ensure	VERB
issue-2636	25	27	precise	precise	ADJ
issue-2636	25	28	communication	communication	NOUN
issue-2636	25	29	and	and	CCONJ
issue-2636	25	30	avoid	avoid	VERB
issue-2636	25	31	any	any	DET
issue-2636	25	32	unintended	unintended	ADJ
issue-2636	25	33	offence	offence	NOUN
issue-2636	25	34	(	(	PUNCT
issue-2636	25	35	chaney	chaney	PROPN
issue-2636	25	36	&	&	CCONJ
issue-2636	25	37	martin	martin	PROPN
issue-2636	25	38	,	,	PUNCT
issue-2636	25	39	2007	2007	NUM
issue-2636	25	40	)	)	PUNCT
issue-2636	25	41	.	.	PUNCT
issue-2636	26	1	it	it	PRON
issue-2636	26	2	is	be	AUX
issue-2636	26	3	evident	evident	ADJ
issue-2636	26	4	that	that	SCONJ
issue-2636	26	5	as	as	SCONJ
issue-2636	26	6	businesses	business	NOUN
issue-2636	26	7	acknowledge	acknowledge	VERB
issue-2636	26	8	and	and	CCONJ
issue-2636	26	9	respect	respect	VERB
issue-2636	26	10	cultural	cultural	ADJ
issue-2636	26	11	differences	difference	NOUN
issue-2636	26	12	,	,	PUNCT
issue-2636	26	13	they	they	PRON
issue-2636	26	14	develop	develop	VERB
issue-2636	26	15	a	a	DET
issue-2636	26	16	more	more	ADV
issue-2636	26	17	profound	profound	ADJ
issue-2636	26	18	understanding	understanding	NOUN
issue-2636	26	19	of	of	ADP
issue-2636	26	20	how	how	SCONJ
issue-2636	26	21	they	they	PRON
issue-2636	26	22	must	must	AUX
issue-2636	26	23	act	act	VERB
issue-2636	26	24	in	in	ADP
issue-2636	26	25	conjunction	conjunction	NOUN
issue-2636	26	26	with	with	ADP
issue-2636	26	27	international	international	ADJ
issue-2636	26	28	partners	partner	NOUN
issue-2636	26	29	.	.	PUNCT
issue-2636	27	1	this	this	PRON
issue-2636	27	2	,	,	PUNCT
issue-2636	27	3	in	in	ADP
issue-2636	27	4	turn	turn	NOUN
issue-2636	27	5	,	,	PUNCT
issue-2636	27	6	enables	enable	VERB
issue-2636	27	7	them	they	PRON
issue-2636	27	8	to	to	PART
issue-2636	27	9	justify	justify	VERB
issue-2636	27	10	and	and	CCONJ
issue-2636	27	11	accept	accept	VERB
issue-2636	27	12	the	the	DET
issue-2636	27	13	partner	partner	NOUN
issue-2636	27	14	's	's	PART
issue-2636	27	15	behaviour	behaviour	NOUN
issue-2636	27	16	(	(	PUNCT
issue-2636	27	17	washington	washington	PROPN
issue-2636	27	18	et	et	PROPN
issue-2636	27	19	al	al	PROPN
issue-2636	27	20	.	.	PROPN
issue-2636	27	21	,	,	PUNCT
issue-2636	27	22	2012	2012	NUM
issue-2636	27	23	)	)	PUNCT
issue-2636	27	24	.	.	PUNCT
issue-2636	28	1	bovee	bovee	NOUN
issue-2636	28	2	and	and	CCONJ
issue-2636	28	3	thill	thill	NOUN
issue-2636	28	4	(	(	PUNCT
issue-2636	28	5	2010	2010	NUM
issue-2636	28	6	)	)	PUNCT
issue-2636	28	7	posit	posit	VERB
issue-2636	28	8	that	that	SCONJ
issue-2636	28	9	cultivating	cultivate	VERB
issue-2636	28	10	a	a	DET
issue-2636	28	11	consciousness	consciousness	NOUN
issue-2636	28	12	of	of	ADP
issue-2636	28	13	appropriate	appropriate	ADJ
issue-2636	28	14	intercultural	intercultural	ADJ
issue-2636	28	15	etiquette	etiquette	NOUN
issue-2636	28	16	and	and	CCONJ
issue-2636	28	17	the	the	DET
issue-2636	28	18	acquisition	acquisition	NOUN
issue-2636	28	19	of	of	ADP
issue-2636	28	20	commensurate	commensurate	ADJ
issue-2636	28	21	communication	communication	NOUN
issue-2636	28	22	skills	skill	NOUN
issue-2636	28	23	are	be	AUX
issue-2636	28	24	amongst	amongst	ADP
issue-2636	28	25	the	the	DET
issue-2636	28	26	most	most	ADV
issue-2636	28	27	salient	salient	ADJ
issue-2636	28	28	prerequisites	prerequisite	NOUN
issue-2636	28	29	for	for	ADP
issue-2636	28	30	growth	growth	NOUN
issue-2636	28	31	and	and	CCONJ
issue-2636	28	32	success	success	NOUN
issue-2636	28	33	.	.	PUNCT
issue-2636	29	1	a	a	DET
issue-2636	29	2	pivotal	pivotal	ADJ
issue-2636	29	3	cultural	cultural	ADJ
issue-2636	29	4	facet	facet	ADJ
issue-2636	29	5	pertains	pertain	NOUN
issue-2636	29	6	to	to	ADP
issue-2636	29	7	national	national	ADJ
issue-2636	29	8	identity	identity	NOUN
issue-2636	29	9	,	,	PUNCT
issue-2636	29	10	the	the	DET
issue-2636	29	11	acknowledgement	acknowledgement	NOUN
issue-2636	29	12	of	of	ADP
issue-2636	29	13	which	which	PRON
issue-2636	29	14	might	might	AUX
issue-2636	29	15	prove	prove	VERB
issue-2636	29	16	arduous	arduous	ADJ
issue-2636	29	17	during	during	ADP
issue-2636	29	18	deliberations	deliberation	NOUN
issue-2636	29	19	concerning	concern	VERB
issue-2636	29	20	the	the	DET
issue-2636	29	21	erstwhile	erstwhile	ADJ
issue-2636	29	22	colonies	colony	NOUN
issue-2636	29	23	.	.	PUNCT
issue-2636	30	1	this	this	PRON
issue-2636	30	2	is	be	AUX
issue-2636	30	3	due	due	ADJ
issue-2636	30	4	to	to	ADP
issue-2636	30	5	the	the	DET
issue-2636	30	6	historical	historical	ADJ
issue-2636	30	7	association	association	NOUN
issue-2636	30	8	of	of	ADP
issue-2636	30	9	these	these	DET
issue-2636	30	10	colonies	colony	NOUN
issue-2636	30	11	with	with	ADP
issue-2636	30	12	the	the	DET
issue-2636	30	13	dominant	dominant	ADJ
issue-2636	30	14	nation	nation	NOUN
issue-2636	30	15	,	,	PUNCT
issue-2636	30	16	resulting	result	VERB
issue-2636	30	17	in	in	ADP
issue-2636	30	18	a	a	DET
issue-2636	30	19	limited	limited	ADJ
issue-2636	30	20	awareness	awareness	NOUN
issue-2636	30	21	of	of	ADP
issue-2636	30	22	their	their	PRON
issue-2636	30	23	national	national	ADJ
issue-2636	30	24	,	,	PUNCT
issue-2636	30	25	ethnic	ethnic	ADJ
issue-2636	30	26	and	and	CCONJ
issue-2636	30	27	cultural	cultural	ADJ
issue-2636	30	28	identities	identity	NOUN
issue-2636	30	29	within	within	ADP
issue-2636	30	30	the	the	DET
issue-2636	30	31	global	global	ADJ
issue-2636	30	32	context	context	NOUN
issue-2636	30	33	.	.	PUNCT
issue-2636	31	1	consequently	consequently	ADV
issue-2636	31	2	,	,	PUNCT
issue-2636	31	3	intercultural	intercultural	ADJ
issue-2636	31	4	communication	communication	NOUN
issue-2636	31	5	,	,	PUNCT
issue-2636	31	6	where	where	SCONJ
issue-2636	31	7	at	at	ADV
issue-2636	31	8	least	least	ADV
issue-2636	31	9	one	one	NUM
issue-2636	31	10	of	of	ADP
issue-2636	31	11	the	the	DET
issue-2636	31	12	parties	party	NOUN
issue-2636	31	13	is	be	AUX
issue-2636	31	14	a	a	DET
issue-2636	31	15	representative	representative	NOUN
issue-2636	31	16	of	of	ADP
issue-2636	31	17	the	the	DET
issue-2636	31	18	postcolonial	postcolonial	ADJ
issue-2636	31	19	world	world	NOUN
issue-2636	31	20	,	,	PUNCT
issue-2636	31	21	requires	require	VERB
issue-2636	31	22	particular	particular	ADJ
issue-2636	31	23	attention	attention	NOUN
issue-2636	31	24	since	since	SCONJ
issue-2636	31	25	the	the	DET
issue-2636	31	26	success	success	NOUN
issue-2636	31	27	of	of	ADP
issue-2636	31	28	such	such	ADJ
issue-2636	31	29	interactions	interaction	NOUN
issue-2636	31	30	for	for	ADP
issue-2636	31	31	business	business	NOUN
issue-2636	31	32	purposes	purpose	NOUN
issue-2636	31	33	also	also	ADV
issue-2636	31	34	lies	lie	VERB
issue-2636	31	35	in	in	ADP
issue-2636	31	36	the	the	DET
issue-2636	31	37	understanding	understanding	NOUN
issue-2636	31	38	of	of	ADP
issue-2636	31	39	the	the	DET
issue-2636	31	40	cultural	cultural	ADJ
issue-2636	31	41	originality	originality	NOUN
issue-2636	31	42	of	of	ADP
issue-2636	31	43	the	the	DET
issue-2636	31	44	partner	partner	NOUN
issue-2636	31	45	and	and	CCONJ
issue-2636	31	46	how	how	SCONJ
issue-2636	31	47	they	they	PRON
issue-2636	31	48	differ	differ	VERB
issue-2636	31	49	from	from	ADP
issue-2636	31	50	the	the	DET
issue-2636	31	51	former	former	ADJ
issue-2636	31	52	coloniser	coloniser	NOUN
issue-2636	31	53	.	.	PUNCT
issue-2636	32	1	the	the	DET
issue-2636	32	2	failure	failure	NOUN
issue-2636	32	3	of	of	ADP
issue-2636	32	4	the	the	DET
issue-2636	32	5	partner	partner	NOUN
issue-2636	32	6	to	to	PART
issue-2636	32	7	comprehend	comprehend	VERB
issue-2636	32	8	and	and	CCONJ
issue-2636	32	9	embrace	embrace	VERB
issue-2636	32	10	the	the	DET
issue-2636	32	11	originality	originality	NOUN
issue-2636	32	12	and	and	CCONJ
issue-2636	32	13	identity	identity	NOUN
issue-2636	32	14	of	of	ADP
issue-2636	32	15	the	the	DET
issue-2636	32	16	postcolonial	postcolonial	ADJ
issue-2636	32	17	company	company	NOUN
issue-2636	32	18	may	may	AUX
issue-2636	32	19	be	be	AUX
issue-2636	32	20	perceived	perceive	VERB
issue-2636	32	21	by	by	ADP
issue-2636	32	22	the	the	DET
issue-2636	32	23	latter	latter	ADJ
issue-2636	32	24	not	not	PART
issue-2636	32	25	only	only	ADV
issue-2636	32	26	as	as	ADP
issue-2636	32	27	incompetence	incompetence	NOUN
issue-2636	32	28	but	but	CCONJ
issue-2636	32	29	as	as	ADP
issue-2636	32	30	a	a	DET
issue-2636	32	31	cultural	cultural	ADJ
issue-2636	32	32	or	or	CCONJ
issue-2636	32	33	even	even	ADV
issue-2636	32	34	personal	personal	ADJ
issue-2636	32	35	affront	affront	NOUN
issue-2636	32	36	.	.	PUNCT
issue-2636	33	1	as	as	SCONJ
issue-2636	33	2	o'rourke	o'rourke	PROPN
issue-2636	33	3	(	(	PUNCT
issue-2636	33	4	2010	2010	NUM
issue-2636	33	5	)	)	PUNCT
issue-2636	33	6	observes	observe	VERB
issue-2636	33	7	,	,	PUNCT
issue-2636	33	8	the	the	DET
issue-2636	33	9	inability	inability	NOUN
issue-2636	33	10	to	to	PART
issue-2636	33	11	comprehend	comprehend	VERB
issue-2636	33	12	and	and	CCONJ
issue-2636	33	13	adapt	adapt	VERB
issue-2636	33	14	to	to	ADP
issue-2636	33	15	foreign	foreign	ADJ
issue-2636	33	16	modes	mode	NOUN
issue-2636	33	17	of	of	ADP
issue-2636	33	18	thinking	thinking	NOUN
issue-2636	33	19	and	and	CCONJ
issue-2636	33	20	behaviour	behaviour	NOUN
issue-2636	33	21	is	be	AUX
issue-2636	33	22	among	among	ADP
issue-2636	33	23	the	the	DET
issue-2636	33	24	most	most	ADV
issue-2636	33	25	prevalent	prevalent	ADJ
issue-2636	33	26	factors	factor	NOUN
issue-2636	33	27	contributing	contribute	VERB
issue-2636	33	28	to	to	ADP
issue-2636	33	29	the	the	DET
issue-2636	33	30	failure	failure	NOUN
issue-2636	33	31	of	of	ADP
issue-2636	33	32	international	international	ADJ
issue-2636	33	33	business	business	NOUN
issue-2636	33	34	endeavours	endeavour	VERB
issue-2636	33	35	.	.	PUNCT
issue-2636	34	1	in	in	ADP
issue-2636	34	2	the	the	DET
issue-2636	34	3	contemporary	contemporary	ADJ
issue-2636	34	4	global	global	ADJ
issue-2636	34	5	context	context	NOUN
issue-2636	34	6	,	,	PUNCT
issue-2636	34	7	interculturality	interculturality	NOUN
issue-2636	34	8	is	be	AUX
issue-2636	34	9	not	not	PART
issue-2636	34	10	confined	confine	VERB
issue-2636	34	11	to	to	ADP
issue-2636	34	12	the	the	DET
issue-2636	34	13	perspective	perspective	NOUN
issue-2636	34	14	of	of	ADP
issue-2636	34	15	national	national	ADJ
issue-2636	34	16	distinctions	distinction	NOUN
issue-2636	34	17	between	between	ADP
issue-2636	34	18	communicators	communicator	NOUN
issue-2636	34	19	.	.	PUNCT
issue-2636	35	1	instead	instead	ADV
issue-2636	35	2	,	,	PUNCT
issue-2636	35	3	it	it	PRON
issue-2636	35	4	is	be	AUX
issue-2636	35	5	recognised	recognise	VERB
issue-2636	35	6	as	as	ADP
issue-2636	35	7	a	a	DET
issue-2636	35	8	diverse	diverse	ADJ
issue-2636	35	9	amalgamation	amalgamation	NOUN
issue-2636	35	10	of	of	ADP
issue-2636	35	11	cultural	cultural	ADJ
issue-2636	35	12	layers	layer	NOUN
issue-2636	35	13	encompassing	encompass	VERB
issue-2636	35	14	ethnic	ethnic	ADJ
issue-2636	35	15	,	,	PUNCT
issue-2636	35	16	linguistic	linguistic	ADJ
issue-2636	35	17	,	,	PUNCT
issue-2636	35	18	religious	religious	ADJ
issue-2636	35	19	,	,	PUNCT
issue-2636	35	20	age	age	NOUN
issue-2636	35	21	-	-	PUNCT
issue-2636	35	22	related	relate	VERB
issue-2636	35	23	,	,	PUNCT
issue-2636	35	24	socio	socio	NOUN
issue-2636	35	25	-	-	PUNCT
issue-2636	35	26	economic	economic	ADJ
issue-2636	35	27	class	class	NOUN
issue-2636	35	28	,	,	PUNCT
issue-2636	35	29	and	and	CCONJ
issue-2636	35	30	occupational	occupational	ADJ
issue-2636	35	31	groupings	grouping	NOUN
issue-2636	35	32	(	(	PUNCT
issue-2636	35	33	barker	barker	PROPN
issue-2636	35	34	and	and	CCONJ
issue-2636	35	35	gower	gower	PROPN
issue-2636	35	36	,	,	PUNCT
issue-2636	35	37	2010	2010	NUM
issue-2636	35	38	)	)	PUNCT
issue-2636	35	39	.	.	PUNCT
issue-2636	36	1	the	the	DET
issue-2636	36	2	issue	issue	NOUN
issue-2636	36	3	raised	raise	VERB
issue-2636	36	4	in	in	ADP
issue-2636	36	5	this	this	DET
issue-2636	36	6	paper	paper	NOUN
issue-2636	36	7	is	be	AUX
issue-2636	36	8	of	of	ADP
issue-2636	36	9	particular	particular	ADJ
issue-2636	36	10	pertinence	pertinence	NOUN
issue-2636	36	11	in	in	ADP
issue-2636	36	12	the	the	DET
issue-2636	36	13	context	context	NOUN
issue-2636	36	14	of	of	ADP
issue-2636	36	15	intercultural	intercultural	ADJ
issue-2636	36	16	communication	communication	NOUN
issue-2636	36	17	,	,	PUNCT
issue-2636	36	18	which	which	PRON
issue-2636	36	19	is	be	AUX
issue-2636	36	20	of	of	ADP
issue-2636	36	21	significance	significance	NOUN
issue-2636	36	22	irrespective	irrespective	ADV
issue-2636	36	23	of	of	ADP
issue-2636	36	24	the	the	DET
issue-2636	36	25	size	size	NOUN
issue-2636	36	26	,	,	PUNCT
issue-2636	36	27	geographical	geographical	ADJ
issue-2636	36	28	location	location	NOUN
issue-2636	36	29	,	,	PUNCT
issue-2636	36	30	or	or	CCONJ
issue-2636	36	31	national	national	ADJ
issue-2636	36	32	affiliation	affiliation	NOUN
issue-2636	36	33	of	of	ADP
issue-2636	36	34	the	the	DET
issue-2636	36	35	company	company	NOUN
issue-2636	36	36	in	in	ADP
issue-2636	36	37	question	question	NOUN
issue-2636	36	38	,	,	PUNCT
issue-2636	36	39	provided	provide	VERB
issue-2636	36	40	that	that	SCONJ
issue-2636	36	41	it	it	PRON
issue-2636	36	42	engages	engage	VERB
issue-2636	36	43	in	in	ADP
issue-2636	36	44	intercultural	intercultural	ADJ
issue-2636	36	45	interactions	interaction	NOUN
issue-2636	36	46	either	either	CCONJ
issue-2636	36	47	internally	internally	ADV
issue-2636	36	48	or	or	CCONJ
issue-2636	36	49	with	with	ADP
issue-2636	36	50	other	other	ADJ
issue-2636	36	51	companies	company	NOUN
issue-2636	36	52	.	.	PUNCT
issue-2636	37	1	the	the	DET
issue-2636	37	2	purpose	purpose	NOUN
issue-2636	37	3	of	of	ADP
issue-2636	37	4	the	the	DET
issue-2636	37	5	article	article	NOUN
issue-2636	37	6	is	be	AUX
issue-2636	37	7	to	to	PART
issue-2636	37	8	identify	identify	VERB
issue-2636	37	9	the	the	DET
issue-2636	37	10	communication	communication	NOUN
issue-2636	37	11	tools	tool	NOUN
issue-2636	37	12	used	use	VERB
issue-2636	37	13	in	in	ADP
issue-2636	37	14	the	the	DET
issue-2636	37	15	postcolonial	postcolonial	ADJ
issue-2636	37	16	world	world	NOUN
issue-2636	37	17	for	for	ADP
issue-2636	37	18	intercultural	intercultural	ADJ
issue-2636	37	19	communication	communication	NOUN
issue-2636	37	20	and	and	CCONJ
issue-2636	37	21	their	their	PRON
issue-2636	37	22	potential	potential	NOUN
issue-2636	37	23	for	for	ADP
issue-2636	37	24	practical	practical	ADJ
issue-2636	37	25	application	application	NOUN
issue-2636	37	26	.	.	PUNCT
issue-2636	38	1	the	the	DET
issue-2636	38	2	objectives	objective	NOUN
issue-2636	38	3	of	of	ADP
issue-2636	38	4	the	the	DET
issue-2636	38	5	research	research	NOUN
issue-2636	38	6	are	be	AUX
issue-2636	38	7	to	to	PART
issue-2636	38	8	identify	identify	VERB
issue-2636	38	9	the	the	DET
issue-2636	38	10	tools	tool	NOUN
issue-2636	38	11	of	of	ADP
issue-2636	38	12	international	international	ADJ
issue-2636	38	13	communication	communication	NOUN
issue-2636	38	14	used	use	VERB
issue-2636	38	15	in	in	ADP
issue-2636	38	16	business	business	NOUN
issue-2636	38	17	discourse	discourse	NOUN
issue-2636	38	18	;	;	PUNCT
issue-2636	38	19	to	to	PART
issue-2636	38	20	identify	identify	VERB
issue-2636	38	21	the	the	DET
issue-2636	38	22	ways	way	NOUN
issue-2636	38	23	in	in	ADP
issue-2636	38	24	which	which	PRON
issue-2636	38	25	these	these	DET
issue-2636	38	26	tools	tool	NOUN
issue-2636	38	27	can	can	AUX
issue-2636	38	28	be	be	AUX
issue-2636	38	29	tailored	tailor	VERB
issue-2636	38	30	to	to	ADP
issue-2636	38	31	postcolonial	postcolonial	ADJ
issue-2636	38	32	communication	communication	NOUN
issue-2636	38	33	practices	practice	NOUN
issue-2636	38	34	;	;	PUNCT
issue-2636	38	35	to	to	PART
issue-2636	38	36	provide	provide	VERB
issue-2636	38	37	positive	positive	ADJ
issue-2636	38	38	and	and	CCONJ
issue-2636	38	39	negative	negative	ADJ
issue-2636	38	40	examples	example	NOUN
issue-2636	38	41	of	of	ADP
issue-2636	38	42	their	their	PRON
issue-2636	38	43	use	use	NOUN
issue-2636	38	44	and	and	CCONJ
issue-2636	38	45	recommendations	recommendation	NOUN
issue-2636	38	46	for	for	ADP
issue-2636	38	47	their	their	PRON
issue-2636	38	48	better	well	ADJ
issue-2636	38	49	implementation	implementation	NOUN
issue-2636	38	50	;	;	PUNCT
issue-2636	38	51	to	to	PART
issue-2636	38	52	determine	determine	VERB
issue-2636	38	53	how	how	SCONJ
issue-2636	38	54	business	business	NOUN
issue-2636	38	55	communication	communication	NOUN
issue-2636	38	56	practices	practice	NOUN
issue-2636	38	57	,	,	PUNCT
issue-2636	38	58	such	such	ADJ
issue-2636	38	59	as	as	ADP
issue-2636	38	60	branding	branding	NOUN
issue-2636	38	61	and	and	CCONJ
issue-2636	38	62	advertising	advertising	NOUN
issue-2636	38	63	,	,	PUNCT
issue-2636	38	64	can	can	AUX
issue-2636	38	65	serve	serve	VERB
issue-2636	38	66	to	to	PART
issue-2636	38	67	revive	revive	VERB
issue-2636	38	68	the	the	DET
issue-2636	38	69	national	national	ADJ
issue-2636	38	70	idea	idea	NOUN
issue-2636	38	71	and	and	CCONJ
issue-2636	38	72	cultural	cultural	ADJ
issue-2636	38	73	heritage	heritage	NOUN
issue-2636	38	74	while	while	SCONJ
issue-2636	38	75	unifying	unify	VERB
issue-2636	38	76	the	the	DET
issue-2636	38	77	nation	nation	NOUN
issue-2636	38	78	at	at	ADP
issue-2636	38	79	the	the	DET
issue-2636	38	80	ideological	ideological	ADJ
issue-2636	38	81	level	level	NOUN
issue-2636	38	82	.	.	PUNCT
issue-2636	39	1	the	the	DET
issue-2636	39	2	object	object	NOUN
issue-2636	39	3	of	of	ADP
issue-2636	39	4	the	the	DET
issue-2636	39	5	research	research	NOUN
issue-2636	39	6	is	be	AUX
issue-2636	39	7	intercultural	intercultural	ADJ
issue-2636	39	8	communication	communication	NOUN
issue-2636	39	9	in	in	ADP
issue-2636	39	10	a	a	DET
issue-2636	39	11	postcolonial	postcolonial	ADJ
issue-2636	39	12	space	space	NOUN
issue-2636	39	13	,	,	PUNCT
issue-2636	39	14	while	while	SCONJ
issue-2636	39	15	the	the	DET
issue-2636	39	16	subject	subject	NOUN
issue-2636	39	17	of	of	ADP
issue-2636	39	18	investigation	investigation	NOUN
issue-2636	39	19	is	be	AUX
issue-2636	39	20	the	the	DET
issue-2636	39	21	peculiarities	peculiarity	NOUN
issue-2636	39	22	of	of	ADP
issue-2636	39	23	communicative	communicative	ADJ
issue-2636	39	24	tools	tool	NOUN
issue-2636	39	25	.	.	PUNCT
issue-2636	40	1	the	the	DET
issue-2636	40	2	novelty	novelty	NOUN
issue-2636	40	3	of	of	ADP
issue-2636	40	4	the	the	DET
issue-2636	40	5	study	study	NOUN
issue-2636	40	6	is	be	AUX
issue-2636	40	7	that	that	SCONJ
issue-2636	40	8	,	,	PUNCT
issue-2636	40	9	despite	despite	SCONJ
issue-2636	40	10	the	the	DET
issue-2636	40	11	existence	existence	NOUN
issue-2636	40	12	of	of	ADP
issue-2636	40	13	many	many	ADJ
issue-2636	40	14	works	work	NOUN
issue-2636	40	15	on	on	ADP
issue-2636	40	16	various	various	ADJ
issue-2636	40	17	aspects	aspect	NOUN
issue-2636	40	18	of	of	ADP
issue-2636	40	19	intercultural	intercultural	ADJ
issue-2636	40	20	communication	communication	NOUN
issue-2636	40	21	,	,	PUNCT
issue-2636	40	22	which	which	PRON
issue-2636	40	23	are	be	AUX
issue-2636	40	24	discussed	discuss	VERB
issue-2636	40	25	in	in	ADP
issue-2636	40	26	detail	detail	NOUN
issue-2636	40	27	in	in	ADP
issue-2636	40	28	the	the	DET
issue-2636	40	29	next	next	ADJ
issue-2636	40	30	section	section	NOUN
issue-2636	40	31	,	,	PUNCT
issue-2636	40	32	there	there	PRON
issue-2636	40	33	are	be	VERB
issue-2636	40	34	no	no	DET
issue-2636	40	35	works	work	NOUN
issue-2636	40	36	that	that	PRON
issue-2636	40	37	would	would	AUX
issue-2636	40	38	identify	identify	VERB
issue-2636	40	39	and	and	CCONJ
issue-2636	40	40	classify	classify	VERB
issue-2636	40	41	the	the	DET
issue-2636	40	42	tools	tool	NOUN
issue-2636	40	43	used	use	VERB
issue-2636	40	44	to	to	PART
issue-2636	40	45	promote	promote	VERB
issue-2636	40	46	the	the	DET
issue-2636	40	47	national	national	ADJ
issue-2636	40	48	identity	identity	NOUN
issue-2636	40	49	of	of	ADP
issue-2636	40	50	former	former	ADJ
issue-2636	40	51	colonies	colony	NOUN
issue-2636	40	52	through	through	ADP
issue-2636	40	53	intercultural	intercultural	ADJ
issue-2636	40	54	business	business	NOUN
issue-2636	40	55	communication	communication	NOUN
issue-2636	40	56	,	,	PUNCT
issue-2636	40	57	as	as	ADV
issue-2636	40	58	well	well	ADV
issue-2636	40	59	as	as	ADP
issue-2636	40	60	works	work	NOUN
issue-2636	40	61	that	that	PRON
issue-2636	40	62	would	would	AUX
issue-2636	40	63	focus	focus	VERB
issue-2636	40	64	on	on	ADP
issue-2636	40	65	the	the	DET
issue-2636	40	66	specifics	specific	NOUN
issue-2636	40	67	of	of	ADP
issue-2636	40	68	using	use	VERB
issue-2636	40	69	these	these	DET
issue-2636	40	70	tools	tool	NOUN
issue-2636	40	71	in	in	ADP
issue-2636	40	72	the	the	DET
issue-2636	40	73	context	context	NOUN
issue-2636	40	74	of	of	ADP
issue-2636	40	75	the	the	DET
issue-2636	40	76	problem	problem	NOUN
issue-2636	40	77	of	of	ADP
issue-2636	40	78	decolonisation	decolonisation	NOUN
issue-2636	40	79	in	in	ADP
issue-2636	40	80	ukraine	ukraine	NOUN
issue-2636	40	81	after	after	ADP
issue-2636	40	82	the	the	DET
issue-2636	40	83	russia	russia	PROPN
issue-2636	40	84	's	's	PART
issue-2636	40	85	invasion	invasion	NOUN
issue-2636	40	86	.	.	PUNCT
issue-2636	41	1	the	the	DET
issue-2636	41	2	methodology	methodology	NOUN
issue-2636	41	3	of	of	ADP
issue-2636	41	4	the	the	DET
issue-2636	41	5	research	research	NOUN
issue-2636	41	6	relied	rely	VERB
issue-2636	41	7	on	on	ADP
issue-2636	41	8	the	the	DET
issue-2636	41	9	following	following	ADJ
issue-2636	41	10	methods	method	NOUN
issue-2636	41	11	:	:	PUNCT
issue-2636	41	12	firstly	firstly	ADV
issue-2636	41	13	,	,	PUNCT
issue-2636	41	14	the	the	DET
issue-2636	41	15	method	method	NOUN
issue-2636	41	16	of	of	ADP
issue-2636	41	17	continuous	continuous	ADJ
issue-2636	41	18	sampling	sampling	NOUN
issue-2636	41	19	,	,	PUNCT
issue-2636	41	20	which	which	PRON
issue-2636	41	21	was	be	AUX
issue-2636	41	22	employed	employ	VERB
issue-2636	41	23	to	to	PART
issue-2636	41	24	select	select	VERB
issue-2636	41	25	language	language	NOUN
issue-2636	41	26	communicative	communicative	ADJ
issue-2636	41	27	contexts	context	NOUN
issue-2636	41	28	for	for	ADP
issue-2636	41	29	analysis	analysis	NOUN
issue-2636	41	30	;	;	PUNCT
issue-2636	41	31	secondly	secondly	ADV
issue-2636	41	32	,	,	PUNCT
issue-2636	41	33	the	the	DET
issue-2636	41	34	method	method	NOUN
issue-2636	41	35	of	of	ADP
issue-2636	41	36	semantic	semantic	ADJ
issue-2636	41	37	and	and	CCONJ
issue-2636	41	38	pragmatic	pragmatic	ADJ
issue-2636	41	39	analysis	analysis	NOUN
issue-2636	41	40	,	,	PUNCT
issue-2636	41	41	which	which	PRON
issue-2636	41	42	was	be	AUX
issue-2636	41	43	used	use	VERB
issue-2636	41	44	to	to	PART
issue-2636	41	45	identify	identify	VERB
issue-2636	41	46	the	the	DET
issue-2636	41	47	meaning	meaning	NOUN
issue-2636	41	48	of	of	ADP
issue-2636	41	49	language	language	NOUN
issue-2636	41	50	units	unit	NOUN
issue-2636	41	51	used	use	VERB
issue-2636	41	52	in	in	ADP
issue-2636	41	53	intercultural	intercultural	ADJ
issue-2636	41	54	communication	communication	NOUN
issue-2636	41	55	and	and	CCONJ
issue-2636	41	56	their	their	PRON
issue-2636	41	57	impact	impact	NOUN
issue-2636	41	58	on	on	ADP
issue-2636	41	59	the	the	DET
issue-2636	41	60	recipient	recipient	NOUN
issue-2636	41	61	;	;	PUNCT
issue-2636	41	62	and	and	CCONJ
issue-2636	41	63	thirdly	thirdly	ADV
issue-2636	41	64	,	,	PUNCT
issue-2636	41	65	the	the	DET
issue-2636	41	66	method	method	NOUN
issue-2636	41	67	of	of	ADP
issue-2636	41	68	interpretative	interpretative	ADJ
issue-2636	41	69	analysis	analysis	NOUN
issue-2636	41	70	of	of	ADP
issue-2636	41	71	text	text	NOUN
issue-2636	41	72	from	from	ADP
issue-2636	41	73	the	the	DET
issue-2636	41	74	advertising	advertising	NOUN
issue-2636	41	75	discourse	discourse	NOUN
issue-2636	41	76	,	,	PUNCT
issue-2636	41	77	which	which	PRON
issue-2636	41	78	was	be	AUX
issue-2636	41	79	used	use	VERB
issue-2636	41	80	to	to	PART
issue-2636	41	81	find	find	VERB
issue-2636	41	82	the	the	DET
issue-2636	41	83	hidden	hidden	ADJ
issue-2636	41	84	meanings	meaning	NOUN
issue-2636	41	85	and	and	CCONJ
issue-2636	41	86	implications	implication	NOUN
issue-2636	41	87	in	in	ADP
issue-2636	41	88	marketing	marketing	NOUN
issue-2636	41	89	messages	message	NOUN
issue-2636	41	90	.	.	PUNCT
issue-2636	42	1	2	2	NUM
issue-2636	42	2	.	.	X
issue-2636	42	3	 	 	SPACE
issue-2636	42	4	literature	literature	PROPN
issue-2636	42	5	review	review	VERB
issue-2636	42	6	the	the	DET
issue-2636	42	7	issue	issue	NOUN
issue-2636	42	8	of	of	ADP
issue-2636	42	9	intercultural	intercultural	ADJ
issue-2636	42	10	communication	communication	NOUN
issue-2636	42	11	has	have	AUX
issue-2636	42	12	been	be	AUX
issue-2636	42	13	extensively	extensively	ADV
issue-2636	42	14	discussed	discuss	VERB
issue-2636	42	15	in	in	ADP
issue-2636	42	16	modern	modern	ADJ
issue-2636	42	17	science	science	NOUN
issue-2636	42	18	,	,	PUNCT
issue-2636	42	19	as	as	SCONJ
issue-2636	42	20	the	the	DET
issue-2636	42	21	phenomenon	phenomenon	NOUN
issue-2636	42	22	itself	itself	PRON
issue-2636	42	23	can	can	AUX
issue-2636	42	24	be	be	AUX
issue-2636	42	25	traced	trace	VERB
issue-2636	42	26	back	back	ADV
issue-2636	42	27	to	to	ADP
issue-2636	42	28	the	the	DET
issue-2636	42	29	time	time	NOUN
issue-2636	42	30	when	when	SCONJ
issue-2636	42	31	the	the	DET
issue-2636	42	32	notion	notion	NOUN
issue-2636	42	33	of	of	ADP
issue-2636	42	34	"	"	PUNCT
issue-2636	42	35	culture	culture	NOUN
issue-2636	42	36	"	"	PUNCT
issue-2636	42	37	first	first	ADV
issue-2636	42	38	emerged	emerge	VERB
issue-2636	42	39	and	and	CCONJ
issue-2636	42	40	representatives	representative	NOUN
issue-2636	42	41	of	of	ADP
issue-2636	42	42	different	different	ADJ
issue-2636	42	43	cultures	culture	NOUN
issue-2636	42	44	began	begin	VERB
issue-2636	42	45	to	to	PART
issue-2636	42	46	interact	interact	VERB
issue-2636	42	47	with	with	ADP
issue-2636	42	48	each	each	DET
issue-2636	42	49	other	other	ADJ
issue-2636	42	50	.	.	PUNCT
issue-2636	43	1	the	the	DET
issue-2636	43	2	theoretical	theoretical	ADJ
issue-2636	43	3	underpinnings	underpinning	NOUN
issue-2636	43	4	of	of	ADP
issue-2636	43	5	intercultural	intercultural	ADJ
issue-2636	43	6	communication	communication	NOUN
issue-2636	43	7	,	,	PUNCT
issue-2636	43	8	however	however	ADV
issue-2636	43	9	,	,	PUNCT
issue-2636	43	10	represent	represent	VERB
issue-2636	43	11	a	a	DET
issue-2636	43	12	more	more	ADV
issue-2636	43	13	recent	recent	ADJ
issue-2636	43	14	intellectual	intellectual	ADJ
issue-2636	43	15	development	development	NOUN
issue-2636	43	16	,	,	PUNCT
issue-2636	43	17	emerging	emerge	VERB
issue-2636	43	18	in	in	ADP
issue-2636	43	19	baltic	baltic	ADJ
issue-2636	43	20	journal	journal	PROPN
issue-2636	43	21	of	of	ADP
issue-2636	43	22	economic	economic	ADJ
issue-2636	43	23	studies	study	NOUN
issue-2636	43	24	148	148	NUM
issue-2636	43	25	vol	vol	NOUN
issue-2636	43	26	.	.	PUNCT
issue-2636	44	1	10	10	NUM
issue-2636	44	2	no	no	NOUN
issue-2636	44	3	.	.	NOUN
issue-2636	44	4	5	5	NUM
issue-2636	44	5	,	,	PUNCT
issue-2636	44	6	2024	2024	NUM
issue-2636	44	7	the	the	DET
issue-2636	44	8	mid-20th	mid-20th	NUM
issue-2636	44	9	century	century	NOUN
issue-2636	44	10	as	as	ADP
issue-2636	44	11	a	a	DET
issue-2636	44	12	specialised	specialised	ADJ
issue-2636	44	13	branch	branch	NOUN
issue-2636	44	14	of	of	ADP
issue-2636	44	15	the	the	DET
issue-2636	44	16	broader	broad	ADJ
issue-2636	44	17	theoretical	theoretical	ADJ
issue-2636	44	18	framework	framework	NOUN
issue-2636	44	19	of	of	ADP
issue-2636	44	20	communication	communication	NOUN
issue-2636	44	21	studies	study	NOUN
issue-2636	44	22	.	.	PUNCT
issue-2636	45	1	this	this	DET
issue-2636	45	2	theory	theory	NOUN
issue-2636	45	3	is	be	AUX
issue-2636	45	4	a	a	DET
issue-2636	45	5	discipline	discipline	NOUN
issue-2636	45	6	that	that	PRON
issue-2636	45	7	describes	describe	VERB
issue-2636	45	8	the	the	DET
issue-2636	45	9	process	process	NOUN
issue-2636	45	10	of	of	ADP
issue-2636	45	11	intercultural	intercultural	ADJ
issue-2636	45	12	communication	communication	NOUN
issue-2636	45	13	,	,	PUNCT
issue-2636	45	14	the	the	DET
issue-2636	45	15	conditions	condition	NOUN
issue-2636	45	16	for	for	ADP
issue-2636	45	17	its	its	PRON
issue-2636	45	18	implementation	implementation	NOUN
issue-2636	45	19	,	,	PUNCT
issue-2636	45	20	possible	possible	ADJ
issue-2636	45	21	difficulties	difficulty	NOUN
issue-2636	45	22	,	,	PUNCT
issue-2636	45	23	and	and	CCONJ
issue-2636	45	24	causes	cause	NOUN
issue-2636	45	25	of	of	ADP
issue-2636	45	26	communication	communication	NOUN
issue-2636	45	27	failures	failure	NOUN
issue-2636	45	28	(	(	PUNCT
issue-2636	45	29	maharramova	maharramova	PROPN
issue-2636	45	30	,	,	PUNCT
issue-2636	45	31	2022	2022	NUM
issue-2636	45	32	,	,	PUNCT
issue-2636	45	33	p.	p.	NOUN
issue-2636	45	34	56	56	NUM
issue-2636	45	35	)	)	PUNCT
issue-2636	45	36	.	.	PUNCT
issue-2636	46	1	intercultural	intercultural	ADJ
issue-2636	46	2	communication	communication	NOUN
issue-2636	46	3	can	can	AUX
issue-2636	46	4	thus	thus	ADV
issue-2636	46	5	be	be	AUX
issue-2636	46	6	defined	define	VERB
issue-2636	46	7	as	as	ADP
issue-2636	46	8	the	the	DET
issue-2636	46	9	exchange	exchange	NOUN
issue-2636	46	10	of	of	ADP
issue-2636	46	11	information	information	NOUN
issue-2636	46	12	by	by	ADP
issue-2636	46	13	representatives	representative	NOUN
issue-2636	46	14	of	of	ADP
issue-2636	46	15	different	different	ADJ
issue-2636	46	16	cultures	culture	NOUN
issue-2636	46	17	.	.	PUNCT
issue-2636	47	1	the	the	DET
issue-2636	47	2	fact	fact	NOUN
issue-2636	47	3	that	that	SCONJ
issue-2636	47	4	communicants	communicant	NOUN
issue-2636	47	5	are	be	AUX
issue-2636	47	6	carriers	carrier	NOUN
issue-2636	47	7	of	of	ADP
issue-2636	47	8	different	different	ADJ
issue-2636	47	9	cultures	culture	NOUN
issue-2636	47	10	greatly	greatly	ADV
issue-2636	47	11	affects	affect	VERB
issue-2636	47	12	their	their	PRON
issue-2636	47	13	communication	communication	NOUN
issue-2636	47	14	and	and	CCONJ
issue-2636	47	15	to	to	ADP
issue-2636	47	16	some	some	DET
issue-2636	47	17	extent	extent	NOUN
issue-2636	47	18	determines	determine	VERB
issue-2636	47	19	its	its	PRON
issue-2636	47	20	course	course	NOUN
issue-2636	47	21	(	(	PUNCT
issue-2636	47	22	maharramova	maharramova	PROPN
issue-2636	47	23	,	,	PUNCT
issue-2636	47	24	2022	2022	NUM
issue-2636	47	25	,	,	PUNCT
issue-2636	47	26	p.	p.	NOUN
issue-2636	47	27	57	57	NUM
issue-2636	47	28	)	)	PUNCT
issue-2636	47	29	.	.	PUNCT
issue-2636	48	1	the	the	DET
issue-2636	48	2	term	term	NOUN
issue-2636	48	3	"	"	PUNCT
issue-2636	48	4	culture	culture	NOUN
issue-2636	48	5	"	"	PUNCT
issue-2636	48	6	is	be	AUX
issue-2636	48	7	understood	understand	VERB
issue-2636	48	8	to	to	PART
issue-2636	48	9	encompass	encompass	VERB
issue-2636	48	10	not	not	PART
issue-2636	48	11	only	only	ADV
issue-2636	48	12	the	the	DET
issue-2636	48	13	scope	scope	NOUN
issue-2636	48	14	of	of	ADP
issue-2636	48	15	things	thing	NOUN
issue-2636	48	16	created	create	VERB
issue-2636	48	17	as	as	ADP
issue-2636	48	18	a	a	DET
issue-2636	48	19	result	result	NOUN
issue-2636	48	20	of	of	ADP
issue-2636	48	21	human	human	ADJ
issue-2636	48	22	activity	activity	NOUN
issue-2636	48	23	,	,	PUNCT
issue-2636	48	24	but	but	CCONJ
issue-2636	48	25	rather	rather	ADV
issue-2636	48	26	"	"	PUNCT
issue-2636	48	27	a	a	DET
issue-2636	48	28	set	set	NOUN
issue-2636	48	29	of	of	ADP
issue-2636	48	30	beliefs	belief	NOUN
issue-2636	48	31	,	,	PUNCT
issue-2636	48	32	values	value	NOUN
issue-2636	48	33	,	,	PUNCT
issue-2636	48	34	norms	norm	NOUN
issue-2636	48	35	,	,	PUNCT
issue-2636	48	36	customs	custom	NOUN
issue-2636	48	37	,	,	PUNCT
issue-2636	48	38	traditions	tradition	NOUN
issue-2636	48	39	and	and	CCONJ
issue-2636	48	40	knowledge	knowledge	NOUN
issue-2636	48	41	inherent	inherent	ADJ
issue-2636	48	42	in	in	ADP
issue-2636	48	43	a	a	DET
issue-2636	48	44	certain	certain	ADJ
issue-2636	48	45	society	society	NOUN
issue-2636	48	46	"	"	PUNCT
issue-2636	48	47	(	(	PUNCT
issue-2636	48	48	maharramova	maharramova	PROPN
issue-2636	48	49	,	,	PUNCT
issue-2636	48	50	2022	2022	NUM
issue-2636	48	51	,	,	PUNCT
issue-2636	48	52	p.	p.	NOUN
issue-2636	48	53	57	57	NUM
issue-2636	48	54	)	)	PUNCT
issue-2636	48	55	.	.	PUNCT
issue-2636	49	1	it	it	PRON
issue-2636	49	2	is	be	AUX
issue-2636	49	3	asserted	assert	VERB
issue-2636	49	4	that	that	SCONJ
issue-2636	49	5	the	the	DET
issue-2636	49	6	identity	identity	NOUN
issue-2636	49	7	and	and	CCONJ
issue-2636	49	8	self	self	NOUN
issue-2636	49	9	-	-	PUNCT
issue-2636	49	10	affiliation	affiliation	NOUN
issue-2636	49	11	of	of	ADP
issue-2636	49	12	a	a	DET
issue-2636	49	13	particular	particular	ADJ
issue-2636	49	14	ethnic	ethnic	ADJ
issue-2636	49	15	group	group	NOUN
issue-2636	49	16	constitute	constitute	VERB
issue-2636	49	17	an	an	DET
issue-2636	49	18	integral	integral	ADJ
issue-2636	49	19	part	part	NOUN
issue-2636	49	20	of	of	ADP
issue-2636	49	21	culture	culture	NOUN
issue-2636	49	22	.	.	PUNCT
issue-2636	50	1	a	a	DET
issue-2636	50	2	comprehensive	comprehensive	ADJ
issue-2636	50	3	understanding	understanding	NOUN
issue-2636	50	4	of	of	ADP
issue-2636	50	5	cultural	cultural	ADJ
issue-2636	50	6	identity	identity	NOUN
issue-2636	50	7	and	and	CCONJ
issue-2636	50	8	its	its	PRON
issue-2636	50	9	intricacies	intricacy	NOUN
issue-2636	50	10	serves	serve	VERB
issue-2636	50	11	to	to	PART
issue-2636	50	12	bridge	bridge	VERB
issue-2636	50	13	cultural	cultural	ADJ
issue-2636	50	14	gaps	gap	NOUN
issue-2636	50	15	and	and	CCONJ
issue-2636	50	16	facilitate	facilitate	VERB
issue-2636	50	17	effective	effective	ADJ
issue-2636	50	18	communication	communication	NOUN
issue-2636	50	19	(	(	PUNCT
issue-2636	50	20	francis	francis	PROPN
issue-2636	50	21	,	,	PUNCT
issue-2636	50	22	1991	1991	NUM
issue-2636	50	23	)	)	PUNCT
issue-2636	50	24	.	.	PUNCT
issue-2636	51	1	there	there	PRON
issue-2636	51	2	is	be	VERB
issue-2636	51	3	a	a	DET
issue-2636	51	4	large	large	ADJ
issue-2636	51	5	body	body	NOUN
issue-2636	51	6	of	of	ADP
issue-2636	51	7	work	work	NOUN
issue-2636	51	8	that	that	PRON
issue-2636	51	9	examines	examine	VERB
issue-2636	51	10	various	various	ADJ
issue-2636	51	11	aspects	aspect	NOUN
issue-2636	51	12	of	of	ADP
issue-2636	51	13	intercultural	intercultural	ADJ
issue-2636	51	14	communication	communication	NOUN
issue-2636	51	15	.	.	PUNCT
issue-2636	52	1	tocar	tocar	NOUN
issue-2636	52	2	(	(	PUNCT
issue-2636	52	3	2024	2024	NUM
issue-2636	52	4	)	)	PUNCT
issue-2636	52	5	developed	develop	VERB
issue-2636	52	6	a	a	DET
issue-2636	52	7	taxonomy	taxonomy	NOUN
issue-2636	52	8	of	of	ADP
issue-2636	52	9	factors	factor	NOUN
issue-2636	52	10	that	that	PRON
issue-2636	52	11	influence	influence	VERB
issue-2636	52	12	the	the	DET
issue-2636	52	13	success	success	NOUN
issue-2636	52	14	of	of	ADP
issue-2636	52	15	intercultural	intercultural	ADJ
issue-2636	52	16	communication	communication	NOUN
issue-2636	52	17	,	,	PUNCT
issue-2636	52	18	including	include	VERB
issue-2636	52	19	management	management	NOUN
issue-2636	52	20	,	,	PUNCT
issue-2636	52	21	group	group	NOUN
issue-2636	52	22	,	,	PUNCT
issue-2636	52	23	individual	individual	NOUN
issue-2636	52	24	,	,	PUNCT
issue-2636	52	25	cultural	cultural	ADJ
issue-2636	52	26	and	and	CCONJ
issue-2636	52	27	communication	communication	NOUN
issue-2636	52	28	-	-	PUNCT
issue-2636	52	29	related	relate	VERB
issue-2636	52	30	factors	factor	NOUN
issue-2636	52	31	,	,	PUNCT
issue-2636	52	32	and	and	CCONJ
issue-2636	52	33	provided	provide	VERB
issue-2636	52	34	a	a	DET
issue-2636	52	35	detailed	detailed	ADJ
issue-2636	52	36	description	description	NOUN
issue-2636	52	37	and	and	CCONJ
issue-2636	52	38	interrelationship	interrelationship	NOUN
issue-2636	52	39	of	of	ADP
issue-2636	52	40	these	these	DET
issue-2636	52	41	factors	factor	NOUN
issue-2636	52	42	.	.	PUNCT
issue-2636	53	1	mogea	mogea	PROPN
issue-2636	53	2	's	's	PART
issue-2636	53	3	(	(	PUNCT
issue-2636	53	4	2023	2023	NUM
issue-2636	53	5	)	)	PUNCT
issue-2636	53	6	research	research	NOUN
issue-2636	53	7	examined	examine	VERB
issue-2636	53	8	the	the	DET
issue-2636	53	9	dynamics	dynamic	NOUN
issue-2636	53	10	of	of	ADP
issue-2636	53	11	horizontal	horizontal	ADJ
issue-2636	53	12	and	and	CCONJ
issue-2636	53	13	vertical	vertical	ADJ
issue-2636	53	14	communication	communication	NOUN
issue-2636	53	15	within	within	ADP
issue-2636	53	16	work	work	NOUN
issue-2636	53	17	teams	team	NOUN
issue-2636	53	18	,	,	PUNCT
issue-2636	53	19	the	the	DET
issue-2636	53	20	management	management	NOUN
issue-2636	53	21	of	of	ADP
issue-2636	53	22	teams	team	NOUN
issue-2636	53	23	,	,	PUNCT
issue-2636	53	24	and	and	CCONJ
issue-2636	53	25	external	external	ADJ
issue-2636	53	26	communication	communication	NOUN
issue-2636	53	27	between	between	ADP
issue-2636	53	28	organisations	organisation	NOUN
issue-2636	53	29	.	.	PUNCT
issue-2636	54	1	the	the	DET
issue-2636	54	2	study	study	NOUN
issue-2636	54	3	posits	posit	NOUN
issue-2636	54	4	that	that	SCONJ
issue-2636	54	5	effective	effective	ADJ
issue-2636	54	6	intercultural	intercultural	ADJ
issue-2636	54	7	communication	communication	NOUN
issue-2636	54	8	is	be	AUX
issue-2636	54	9	of	of	ADP
issue-2636	54	10	significant	significant	ADJ
issue-2636	54	11	benefit	benefit	NOUN
issue-2636	54	12	to	to	ADP
issue-2636	54	13	organisations	organisation	NOUN
issue-2636	54	14	,	,	PUNCT
issue-2636	54	15	facilitating	facilitate	VERB
issue-2636	54	16	enhanced	enhanced	ADJ
issue-2636	54	17	co	co	NOUN
issue-2636	54	18	-	-	NOUN
issue-2636	54	19	operation	operation	NOUN
issue-2636	54	20	and	and	CCONJ
issue-2636	54	21	performance	performance	NOUN
issue-2636	54	22	(	(	PUNCT
issue-2636	54	23	okoro	okoro	PROPN
issue-2636	54	24	&	&	CCONJ
issue-2636	54	25	washington	washington	PROPN
issue-2636	54	26	,	,	PUNCT
issue-2636	54	27	2012	2012	NUM
issue-2636	54	28	;	;	PUNCT
issue-2636	54	29	okoro	okoro	NOUN
issue-2636	54	30	,	,	PUNCT
issue-2636	54	31	2013	2013	NUM
issue-2636	54	32	)	)	PUNCT
issue-2636	54	33	.	.	PUNCT
issue-2636	55	1	a	a	DET
issue-2636	55	2	significant	significant	ADJ
issue-2636	55	3	number	number	NOUN
issue-2636	55	4	of	of	ADP
issue-2636	55	5	studies	study	NOUN
issue-2636	55	6	have	have	AUX
issue-2636	55	7	been	be	AUX
issue-2636	55	8	conducted	conduct	VERB
issue-2636	55	9	on	on	ADP
issue-2636	55	10	the	the	DET
issue-2636	55	11	subject	subject	NOUN
issue-2636	55	12	of	of	ADP
issue-2636	55	13	intercultural	intercultural	ADJ
issue-2636	55	14	communication	communication	NOUN
issue-2636	55	15	from	from	ADP
issue-2636	55	16	a	a	DET
issue-2636	55	17	theoretical	theoretical	ADJ
issue-2636	55	18	perspective	perspective	NOUN
issue-2636	55	19	(	(	PUNCT
issue-2636	55	20	varner	varner	NOUN
issue-2636	55	21	,	,	PUNCT
issue-2636	55	22	2000	2000	NUM
issue-2636	55	23	)	)	PUNCT
issue-2636	55	24	.	.	PUNCT
issue-2636	56	1	however	however	ADV
issue-2636	56	2	,	,	PUNCT
issue-2636	56	3	certain	certain	ADJ
issue-2636	56	4	works	work	NOUN
issue-2636	56	5	have	have	AUX
issue-2636	56	6	sought	seek	VERB
issue-2636	56	7	to	to	PART
issue-2636	56	8	furnish	furnish	VERB
issue-2636	56	9	practical	practical	ADJ
issue-2636	56	10	solutions	solution	NOUN
issue-2636	56	11	for	for	ADP
issue-2636	56	12	enhancing	enhance	VERB
issue-2636	56	13	the	the	DET
issue-2636	56	14	management	management	NOUN
issue-2636	56	15	efficiency	efficiency	NOUN
issue-2636	56	16	of	of	ADP
issue-2636	56	17	multicultural	multicultural	ADJ
issue-2636	56	18	teams	team	NOUN
issue-2636	56	19	.	.	PUNCT
issue-2636	57	1	such	such	ADJ
issue-2636	57	2	works	work	NOUN
issue-2636	57	3	include	include	VERB
issue-2636	57	4	those	those	PRON
issue-2636	57	5	by	by	ADP
issue-2636	57	6	yevtushenko	yevtushenko	NOUN
issue-2636	57	7	&	&	CCONJ
issue-2636	57	8	gudz	gudz	NOUN
issue-2636	57	9	(	(	PUNCT
issue-2636	57	10	2022	2022	NUM
issue-2636	57	11	)	)	PUNCT
issue-2636	57	12	,	,	PUNCT
issue-2636	57	13	and	and	CCONJ
issue-2636	57	14	wang	wang	PROPN
issue-2636	57	15	&	&	CCONJ
issue-2636	57	16	hu	hu	PROPN
issue-2636	57	17	(	(	PUNCT
issue-2636	57	18	2022	2022	NUM
issue-2636	57	19	)	)	PUNCT
issue-2636	57	20	.	.	PUNCT
issue-2636	58	1	recent	recent	ADJ
issue-2636	58	2	investigation	investigation	NOUN
issue-2636	58	3	attempts	attempt	NOUN
issue-2636	58	4	in	in	ADP
issue-2636	58	5	this	this	DET
issue-2636	58	6	field	field	NOUN
issue-2636	58	7	include	include	VERB
issue-2636	58	8	those	those	PRON
issue-2636	58	9	of	of	ADP
issue-2636	58	10	backmann	backmann	PROPN
issue-2636	58	11	et	et	PROPN
issue-2636	58	12	al	al	PROPN
issue-2636	58	13	.	.	PROPN
issue-2636	59	1	(	(	PUNCT
issue-2636	59	2	2020	2020	NUM
issue-2636	59	3	)	)	PUNCT
issue-2636	59	4	,	,	PUNCT
issue-2636	59	5	who	who	PRON
issue-2636	59	6	studied	study	VERB
issue-2636	59	7	bridging	bridge	VERB
issue-2636	59	8	cultural	cultural	ADJ
issue-2636	59	9	gaps	gap	NOUN
issue-2636	59	10	in	in	ADP
issue-2636	59	11	international	international	ADJ
issue-2636	59	12	teams	team	NOUN
issue-2636	59	13	;	;	PUNCT
issue-2636	59	14	braslauskas	braslauskas	X
issue-2636	59	15	(	(	PUNCT
issue-2636	59	16	2020	2020	NUM
issue-2636	59	17	)	)	PUNCT
issue-2636	59	18	;	;	PUNCT
issue-2636	59	19	and	and	CCONJ
issue-2636	59	20	platova	platova	X
issue-2636	59	21	(	(	PUNCT
issue-2636	59	22	2020	2020	NUM
issue-2636	59	23	)	)	PUNCT
issue-2636	59	24	,	,	PUNCT
issue-2636	59	25	who	who	PRON
issue-2636	59	26	examined	examine	VERB
issue-2636	59	27	strategies	strategy	NOUN
issue-2636	59	28	and	and	CCONJ
issue-2636	59	29	tactics	tactic	NOUN
issue-2636	59	30	for	for	ADP
issue-2636	59	31	achieving	achieve	VERB
issue-2636	59	32	effective	effective	ADJ
issue-2636	59	33	creative	creative	ADJ
issue-2636	59	34	intercultural	intercultural	ADJ
issue-2636	59	35	communication	communication	NOUN
issue-2636	59	36	in	in	ADP
issue-2636	59	37	the	the	DET
issue-2636	59	38	context	context	NOUN
issue-2636	59	39	of	of	ADP
issue-2636	59	40	business	business	NOUN
issue-2636	59	41	interaction	interaction	NOUN
issue-2636	59	42	.	.	PUNCT
issue-2636	60	1	washington	washington	PROPN
issue-2636	60	2	,	,	PUNCT
issue-2636	60	3	melvin	melvin	PROPN
issue-2636	60	4	and	and	CCONJ
issue-2636	60	5	okoro	okoro	PROPN
issue-2636	60	6	(	(	PUNCT
issue-2636	60	7	2012	2012	NUM
issue-2636	60	8	)	)	PUNCT
issue-2636	60	9	analysed	analyse	VERB
issue-2636	60	10	intercultural	intercultural	ADJ
issue-2636	60	11	communication	communication	NOUN
issue-2636	60	12	through	through	ADP
issue-2636	60	13	the	the	DET
issue-2636	60	14	prism	prism	NOUN
issue-2636	60	15	of	of	ADP
issue-2636	60	16	various	various	ADJ
issue-2636	60	17	national	national	ADJ
issue-2636	60	18	etiquettes	etiquette	NOUN
issue-2636	60	19	,	,	PUNCT
issue-2636	60	20	including	include	VERB
issue-2636	60	21	chinese	chinese	PROPN
issue-2636	60	22	,	,	PUNCT
issue-2636	60	23	japanese	japanese	ADJ
issue-2636	60	24	,	,	PUNCT
issue-2636	60	25	british	british	ADJ
issue-2636	60	26	,	,	PUNCT
issue-2636	60	27	and	and	CCONJ
issue-2636	60	28	german	german	NOUN
issue-2636	60	29	.	.	PUNCT
issue-2636	61	1	the	the	DET
issue-2636	61	2	majority	majority	NOUN
issue-2636	61	3	of	of	ADP
issue-2636	61	4	studies	study	NOUN
issue-2636	61	5	addressing	address	VERB
issue-2636	61	6	this	this	DET
issue-2636	61	7	subject	subject	NOUN
issue-2636	61	8	have	have	AUX
issue-2636	61	9	concentrated	concentrate	VERB
issue-2636	61	10	on	on	ADP
issue-2636	61	11	the	the	DET
issue-2636	61	12	distinctive	distinctive	ADJ
issue-2636	61	13	variations	variation	NOUN
issue-2636	61	14	between	between	ADP
issue-2636	61	15	national	national	ADJ
issue-2636	61	16	cultures	culture	NOUN
issue-2636	61	17	and	and	CCONJ
issue-2636	61	18	countries	country	NOUN
issue-2636	61	19	with	with	ADP
issue-2636	61	20	regard	regard	NOUN
issue-2636	61	21	to	to	ADP
issue-2636	61	22	communication	communication	NOUN
issue-2636	61	23	approaches	approach	NOUN
issue-2636	61	24	and	and	CCONJ
issue-2636	61	25	methodologies	methodology	NOUN
issue-2636	61	26	,	,	PUNCT
issue-2636	61	27	incorporating	incorporate	VERB
issue-2636	61	28	value	value	NOUN
issue-2636	61	29	systems	system	NOUN
issue-2636	61	30	,	,	PUNCT
issue-2636	61	31	temporal	temporal	ADJ
issue-2636	61	32	perspectives	perspective	NOUN
issue-2636	61	33	,	,	PUNCT
issue-2636	61	34	and	and	CCONJ
issue-2636	61	35	social	social	ADJ
issue-2636	61	36	context	context	NOUN
issue-2636	61	37	(	(	PUNCT
issue-2636	61	38	kim	kim	PROPN
issue-2636	61	39	&	&	CCONJ
issue-2636	61	40	sharkey	sharkey	PROPN
issue-2636	61	41	,	,	PUNCT
issue-2636	61	42	1995	1995	NUM
issue-2636	61	43	;	;	PUNCT
issue-2636	61	44	devjak	devjak	ADV
issue-2636	61	45	et	et	PROPN
issue-2636	61	46	al	al	PROPN
issue-2636	61	47	.	.	PROPN
issue-2636	61	48	,	,	PUNCT
issue-2636	61	49	2023	2023	NUM
issue-2636	61	50	)	)	PUNCT
issue-2636	61	51	.	.	PUNCT
issue-2636	62	1	however	however	ADV
issue-2636	62	2	,	,	PUNCT
issue-2636	62	3	the	the	DET
issue-2636	62	4	issues	issue	NOUN
issue-2636	62	5	of	of	ADP
issue-2636	62	6	intercultural	intercultural	ADJ
issue-2636	62	7	communication	communication	NOUN
issue-2636	62	8	in	in	ADP
issue-2636	62	9	a	a	DET
issue-2636	62	10	postcolonial	postcolonial	ADJ
issue-2636	62	11	context	context	NOUN
issue-2636	62	12	are	be	AUX
issue-2636	62	13	poorly	poorly	ADV
issue-2636	62	14	researched	research	VERB
issue-2636	62	15	,	,	PUNCT
issue-2636	62	16	although	although	SCONJ
issue-2636	62	17	the	the	DET
issue-2636	62	18	themes	theme	NOUN
issue-2636	62	19	of	of	ADP
issue-2636	62	20	postcolonialism	postcolonialism	NOUN
issue-2636	62	21	and	and	CCONJ
issue-2636	62	22	decolonisation	decolonisation	NOUN
issue-2636	62	23	are	be	AUX
issue-2636	62	24	quite	quite	ADV
issue-2636	62	25	prominent	prominent	ADJ
issue-2636	62	26	in	in	ADP
issue-2636	62	27	modern	modern	ADJ
issue-2636	62	28	literature	literature	NOUN
issue-2636	62	29	.	.	PUNCT
issue-2636	63	1	a	a	DET
issue-2636	63	2	comprehensive	comprehensive	ADJ
issue-2636	63	3	overview	overview	NOUN
issue-2636	63	4	of	of	ADP
issue-2636	63	5	decolonisation	decolonisation	NOUN
issue-2636	63	6	issues	issue	NOUN
issue-2636	63	7	and	and	CCONJ
issue-2636	63	8	literature	literature	NOUN
issue-2636	63	9	is	be	AUX
issue-2636	63	10	provided	provide	VERB
issue-2636	63	11	by	by	ADP
issue-2636	63	12	wilson	wilson	PROPN
issue-2636	63	13	(	(	PUNCT
issue-2636	63	14	2024	2024	NUM
issue-2636	63	15	)	)	PUNCT
issue-2636	63	16	.	.	PUNCT
issue-2636	64	1	a	a	DET
issue-2636	64	2	detailed	detailed	ADJ
issue-2636	64	3	outlook	outlook	NOUN
issue-2636	64	4	on	on	ADP
issue-2636	64	5	the	the	DET
issue-2636	64	6	literature	literature	NOUN
issue-2636	64	7	devoted	devote	VERB
issue-2636	64	8	to	to	ADP
issue-2636	64	9	the	the	DET
issue-2636	64	10	issue	issue	NOUN
issue-2636	64	11	of	of	ADP
issue-2636	64	12	decolonisation	decolonisation	NOUN
issue-2636	64	13	processes	process	NOUN
issue-2636	64	14	in	in	ADP
issue-2636	64	15	ukraine	ukraine	NOUN
issue-2636	64	16	,	,	PUNCT
issue-2636	64	17	which	which	PRON
issue-2636	64	18	were	be	AUX
issue-2636	64	19	revived	revive	VERB
issue-2636	64	20	after	after	ADP
issue-2636	64	21	the	the	DET
issue-2636	64	22	russian	russian	ADJ
issue-2636	64	23	invasion	invasion	NOUN
issue-2636	64	24	,	,	PUNCT
issue-2636	64	25	is	be	AUX
issue-2636	64	26	provided	provide	VERB
issue-2636	64	27	by	by	ADP
issue-2636	64	28	the	the	DET
issue-2636	64	29	ukrainian	ukrainian	PROPN
issue-2636	64	30	institute	institute	PROPN
issue-2636	64	31	(	(	PUNCT
issue-2636	64	32	ukrainian	ukrainian	PROPN
issue-2636	64	33	institute	institute	PROPN
issue-2636	64	34	)	)	PUNCT
issue-2636	64	35	.	.	PUNCT
issue-2636	65	1	"	"	PUNCT
issue-2636	65	2	despite	despite	SCONJ
issue-2636	65	3	integration	integration	NOUN
issue-2636	65	4	and	and	CCONJ
issue-2636	65	5	globalisation	globalisation	NOUN
issue-2636	65	6	processes	process	NOUN
issue-2636	65	7	,	,	PUNCT
issue-2636	65	8	the	the	DET
issue-2636	65	9	diversity	diversity	NOUN
issue-2636	65	10	of	of	ADP
issue-2636	65	11	cultures	culture	NOUN
issue-2636	65	12	in	in	ADP
issue-2636	65	13	the	the	DET
issue-2636	65	14	world	world	NOUN
issue-2636	65	15	is	be	AUX
issue-2636	65	16	far	far	ADV
issue-2636	65	17	from	from	ADP
issue-2636	65	18	unification	unification	NOUN
issue-2636	65	19	;	;	PUNCT
issue-2636	65	20	moreover	moreover	ADV
issue-2636	65	21	,	,	PUNCT
issue-2636	65	22	many	many	ADJ
issue-2636	65	23	ethnic	ethnic	ADJ
issue-2636	65	24	groups	group	NOUN
issue-2636	65	25	are	be	AUX
issue-2636	65	26	actively	actively	ADV
issue-2636	65	27	trying	try	VERB
issue-2636	65	28	to	to	PART
issue-2636	65	29	counteract	counteract	VERB
issue-2636	65	30	these	these	DET
issue-2636	65	31	processes	process	NOUN
issue-2636	65	32	.	.	PUNCT
issue-2636	65	33	"	"	PUNCT
issue-2636	66	1	(	(	PUNCT
issue-2636	66	2	hofstede	hofstede	NOUN
issue-2636	66	3	,	,	PUNCT
issue-2636	66	4	2010	2010	NUM
issue-2636	66	5	)	)	PUNCT
issue-2636	67	1	it	it	PRON
issue-2636	67	2	is	be	AUX
issue-2636	67	3	therefore	therefore	ADV
issue-2636	67	4	imperative	imperative	ADJ
issue-2636	67	5	that	that	SCONJ
issue-2636	67	6	the	the	DET
issue-2636	67	7	processes	process	NOUN
issue-2636	67	8	of	of	ADP
issue-2636	67	9	cultural	cultural	ADJ
issue-2636	67	10	separation	separation	NOUN
issue-2636	67	11	from	from	ADP
issue-2636	67	12	the	the	DET
issue-2636	67	13	former	former	ADJ
issue-2636	67	14	dominant	dominant	ADJ
issue-2636	67	15	country	country	NOUN
issue-2636	67	16	are	be	AUX
issue-2636	67	17	considered	consider	VERB
issue-2636	67	18	in	in	ADP
issue-2636	67	19	terms	term	NOUN
issue-2636	67	20	of	of	ADP
issue-2636	67	21	intercultural	intercultural	ADJ
issue-2636	67	22	communication	communication	NOUN
issue-2636	67	23	.	.	PUNCT
issue-2636	68	1	the	the	DET
issue-2636	68	2	intensification	intensification	NOUN
issue-2636	68	3	of	of	ADP
issue-2636	68	4	nationalist	nationalist	ADJ
issue-2636	68	5	sentiments	sentiment	NOUN
issue-2636	68	6	across	across	ADP
issue-2636	68	7	various	various	ADJ
issue-2636	68	8	nations	nation	NOUN
issue-2636	68	9	has	have	AUX
issue-2636	68	10	been	be	AUX
issue-2636	68	11	identified	identify	VERB
issue-2636	68	12	as	as	ADP
issue-2636	68	13	a	a	DET
issue-2636	68	14	primary	primary	ADJ
issue-2636	68	15	factor	factor	NOUN
issue-2636	68	16	in	in	ADP
issue-2636	68	17	the	the	DET
issue-2636	68	18	observed	observe	VERB
issue-2636	68	19	processes	process	NOUN
issue-2636	68	20	of	of	ADP
issue-2636	68	21	cultural	cultural	ADJ
issue-2636	68	22	separation	separation	NOUN
issue-2636	68	23	.	.	PUNCT
issue-2636	69	1	individuals	individual	NOUN
issue-2636	69	2	increasingly	increasingly	ADV
issue-2636	69	3	prioritise	prioritise	VERB
issue-2636	69	4	the	the	DET
issue-2636	69	5	preservation	preservation	NOUN
issue-2636	69	6	of	of	ADP
issue-2636	69	7	their	their	PRON
issue-2636	69	8	cultural	cultural	ADJ
issue-2636	69	9	identity	identity	NOUN
issue-2636	69	10	,	,	PUNCT
issue-2636	69	11	which	which	PRON
issue-2636	69	12	is	be	AUX
issue-2636	69	13	defined	define	VERB
issue-2636	69	14	as	as	ADP
issue-2636	69	15	opinions	opinion	NOUN
issue-2636	69	16	about	about	ADP
issue-2636	69	17	issues	issue	NOUN
issue-2636	69	18	or	or	CCONJ
issue-2636	69	19	experiences	experience	NOUN
issue-2636	69	20	in	in	ADP
issue-2636	69	21	life	life	NOUN
issue-2636	69	22	(	(	PUNCT
issue-2636	69	23	demir	demir	PROPN
issue-2636	69	24	2019	2019	NUM
issue-2636	69	25	)	)	PUNCT
issue-2636	69	26	,	,	PUNCT
issue-2636	69	27	along	along	ADP
issue-2636	69	28	with	with	ADP
issue-2636	69	29	the	the	DET
issue-2636	69	30	protection	protection	NOUN
issue-2636	69	31	of	of	ADP
issue-2636	69	32	their	their	PRON
issue-2636	69	33	heritage	heritage	NOUN
issue-2636	69	34	and	and	CCONJ
issue-2636	69	35	efforts	effort	NOUN
issue-2636	69	36	to	to	PART
issue-2636	69	37	shield	shield	VERB
issue-2636	69	38	it	it	PRON
issue-2636	69	39	from	from	ADP
issue-2636	69	40	the	the	DET
issue-2636	69	41	homogenising	homogenise	VERB
issue-2636	69	42	influences	influence	NOUN
issue-2636	69	43	of	of	ADP
issue-2636	69	44	globalisation	globalisation	NOUN
issue-2636	69	45	and	and	CCONJ
issue-2636	69	46	the	the	DET
issue-2636	69	47	former	former	ADJ
issue-2636	69	48	hegemon	hegemon	NOUN
issue-2636	69	49	.	.	PUNCT
issue-2636	70	1	3	3	X
issue-2636	70	2	.	.	NOUN
issue-2636	70	3	results	result	NOUN
issue-2636	70	4	in	in	ADP
issue-2636	70	5	the	the	DET
issue-2636	70	6	context	context	NOUN
issue-2636	70	7	of	of	ADP
issue-2636	70	8	modern	modern	ADJ
issue-2636	70	9	consumer	consumer	NOUN
issue-2636	70	10	culture	culture	NOUN
issue-2636	70	11	,	,	PUNCT
issue-2636	70	12	decolonisation	decolonisation	NOUN
issue-2636	70	13	and	and	CCONJ
issue-2636	70	14	postcolonial	postcolonial	ADJ
issue-2636	70	15	communication	communication	NOUN
issue-2636	70	16	can	can	AUX
issue-2636	70	17	be	be	AUX
issue-2636	70	18	regarded	regard	VERB
issue-2636	70	19	as	as	ADP
issue-2636	70	20	both	both	CCONJ
issue-2636	70	21	a	a	DET
issue-2636	70	22	vital	vital	ADJ
issue-2636	70	23	practice	practice	NOUN
issue-2636	70	24	and	and	CCONJ
issue-2636	70	25	a	a	DET
issue-2636	70	26	sustained	sustained	ADJ
issue-2636	70	27	effort	effort	NOUN
issue-2636	70	28	on	on	ADP
issue-2636	70	29	the	the	DET
issue-2636	70	30	part	part	NOUN
issue-2636	70	31	of	of	ADP
issue-2636	70	32	brands	brand	NOUN
issue-2636	70	33	.	.	PUNCT
issue-2636	71	1	contemporary	contemporary	ADJ
issue-2636	71	2	consumers	consumer	NOUN
issue-2636	71	3	,	,	PUNCT
issue-2636	71	4	in	in	ADP
issue-2636	71	5	contrast	contrast	NOUN
issue-2636	71	6	to	to	ADP
issue-2636	71	7	their	their	PRON
issue-2636	71	8	predecessors	predecessor	NOUN
issue-2636	71	9	,	,	PUNCT
issue-2636	71	10	demonstrate	demonstrate	VERB
issue-2636	71	11	a	a	DET
issue-2636	71	12	reduced	reduced	ADJ
issue-2636	71	13	propensity	propensity	NOUN
issue-2636	71	14	to	to	PART
issue-2636	71	15	ignore	ignore	VERB
issue-2636	71	16	historical	historical	ADJ
issue-2636	71	17	injustices	injustice	NOUN
issue-2636	71	18	and	and	CCONJ
issue-2636	71	19	exploitative	exploitative	ADJ
issue-2636	71	20	business	business	NOUN
issue-2636	71	21	practices	practice	NOUN
issue-2636	71	22	.	.	PUNCT
issue-2636	72	1	in	in	ADP
issue-2636	72	2	a	a	DET
issue-2636	72	3	values	value	NOUN
issue-2636	72	4	-	-	PUNCT
issue-2636	72	5	driven	drive	VERB
issue-2636	72	6	environment	environment	NOUN
issue-2636	72	7	,	,	PUNCT
issue-2636	72	8	it	it	PRON
issue-2636	72	9	is	be	AUX
issue-2636	72	10	imperative	imperative	ADJ
issue-2636	72	11	for	for	SCONJ
issue-2636	72	12	brands	brand	NOUN
issue-2636	72	13	to	to	PART
issue-2636	72	14	acknowledge	acknowledge	VERB
issue-2636	72	15	historical	historical	ADJ
issue-2636	72	16	realities	reality	NOUN
issue-2636	72	17	and	and	CCONJ
issue-2636	72	18	provide	provide	VERB
issue-2636	72	19	actionable	actionable	ADJ
issue-2636	72	20	solutions	solution	NOUN
issue-2636	72	21	for	for	ADP
issue-2636	72	22	reparations	reparation	NOUN
issue-2636	72	23	and	and	CCONJ
issue-2636	72	24	equity	equity	NOUN
issue-2636	72	25	.	.	PUNCT
issue-2636	73	1	this	this	DET
issue-2636	73	2	approach	approach	NOUN
issue-2636	73	3	stands	stand	VERB
issue-2636	73	4	to	to	PART
issue-2636	73	5	benefit	benefit	VERB
issue-2636	73	6	both	both	DET
issue-2636	73	7	businesses	business	NOUN
issue-2636	73	8	and	and	CCONJ
issue-2636	73	9	the	the	DET
issue-2636	73	10	individuals	individual	NOUN
issue-2636	73	11	who	who	PRON
issue-2636	73	12	contribute	contribute	VERB
issue-2636	73	13	to	to	ADP
issue-2636	73	14	their	their	PRON
issue-2636	73	15	success	success	NOUN
issue-2636	73	16	.	.	PUNCT
issue-2636	74	1	a	a	DET
issue-2636	74	2	pivotal	pivotal	ADJ
issue-2636	74	3	factor	factor	NOUN
issue-2636	74	4	in	in	ADP
issue-2636	74	5	the	the	DET
issue-2636	74	6	success	success	NOUN
issue-2636	74	7	of	of	ADP
issue-2636	74	8	international	international	ADJ
issue-2636	74	9	business	business	NOUN
issue-2636	74	10	ventures	venture	NOUN
issue-2636	74	11	is	be	AUX
issue-2636	74	12	the	the	DET
issue-2636	74	13	ability	ability	NOUN
issue-2636	74	14	to	to	PART
issue-2636	74	15	align	align	VERB
issue-2636	74	16	a	a	DET
issue-2636	74	17	product	product	NOUN
issue-2636	74	18	with	with	ADP
issue-2636	74	19	the	the	DET
issue-2636	74	20	specific	specific	ADJ
issue-2636	74	21	requirements	requirement	NOUN
issue-2636	74	22	and	and	CCONJ
issue-2636	74	23	preferences	preference	NOUN
issue-2636	74	24	of	of	ADP
issue-2636	74	25	potential	potential	ADJ
issue-2636	74	26	customers	customer	NOUN
issue-2636	74	27	.	.	PUNCT
issue-2636	75	1	consequently	consequently	ADV
issue-2636	75	2	,	,	PUNCT
issue-2636	75	3	it	it	PRON
issue-2636	75	4	is	be	AUX
issue-2636	75	5	imperative	imperative	ADJ
issue-2636	75	6	to	to	PART
issue-2636	75	7	concentrate	concentrate	VERB
issue-2636	75	8	on	on	ADP
issue-2636	75	9	the	the	DET
issue-2636	75	10	distinct	distinct	ADJ
issue-2636	75	11	desires	desire	NOUN
issue-2636	75	12	and	and	CCONJ
issue-2636	75	13	needs	need	NOUN
issue-2636	75	14	of	of	ADP
issue-2636	75	15	consumers	consumer	NOUN
issue-2636	75	16	within	within	ADP
issue-2636	75	17	particular	particular	ADJ
issue-2636	75	18	cultural	cultural	ADJ
issue-2636	75	19	segments	segment	NOUN
issue-2636	75	20	of	of	ADP
issue-2636	75	21	the	the	DET
issue-2636	75	22	global	global	ADJ
issue-2636	75	23	market	market	NOUN
issue-2636	75	24	.	.	PUNCT
issue-2636	76	1	this	this	DET
issue-2636	76	2	approach	approach	NOUN
issue-2636	76	3	is	be	AUX
issue-2636	76	4	exemplified	exemplify	VERB
issue-2636	76	5	by	by	ADP
issue-2636	76	6	mcdonald	mcdonald	PROPN
issue-2636	76	7	's	's	PART
issue-2636	76	8	adaptation	adaptation	NOUN
issue-2636	76	9	of	of	ADP
issue-2636	76	10	its	its	PRON
issue-2636	76	11	menu	menu	NOUN
issue-2636	76	12	,	,	PUNCT
issue-2636	76	13	offering	offer	VERB
issue-2636	76	14	pork	pork	NOUN
issue-2636	76	15	sandwiches	sandwich	NOUN
issue-2636	76	16	in	in	ADP
issue-2636	76	17	europe	europe	PROPN
issue-2636	76	18	,	,	PUNCT
issue-2636	76	19	vegetarian	vegetarian	NOUN
issue-2636	76	20	burgers	burger	NOUN
issue-2636	76	21	in	in	ADP
issue-2636	76	22	india	india	PROPN
issue-2636	76	23	,	,	PUNCT
issue-2636	76	24	and	and	CCONJ
issue-2636	76	25	beer	beer	NOUN
issue-2636	76	26	in	in	ADP
issue-2636	76	27	its	its	PRON
issue-2636	76	28	german	german	ADJ
issue-2636	76	29	outlets	outlet	NOUN
issue-2636	76	30	.	.	PUNCT
issue-2636	77	1	in	in	ADP
issue-2636	77	2	a	a	DET
issue-2636	77	3	similar	similar	ADJ
issue-2636	77	4	vein	vein	NOUN
issue-2636	77	5	,	,	PUNCT
issue-2636	77	6	miele	miele	PROPN
issue-2636	77	7	's	's	PART
issue-2636	77	8	american	american	ADJ
issue-2636	77	9	advertising	advertising	NOUN
issue-2636	77	10	campaign	campaign	NOUN
issue-2636	77	11	,	,	PUNCT
issue-2636	77	12	under	under	ADP
issue-2636	77	13	the	the	DET
issue-2636	77	14	slogan	slogan	NOUN
issue-2636	77	15	"	"	PUNCT
issue-2636	77	16	crafted	craft	VERB
issue-2636	77	17	in	in	ADP
issue-2636	77	18	germany	germany	PROPN
issue-2636	77	19	,	,	PUNCT
issue-2636	77	20	designed	design	VERB
issue-2636	77	21	for	for	ADP
issue-2636	77	22	america	america	PROPN
issue-2636	77	23	"	"	PUNCT
issue-2636	77	24	,	,	PUNCT
issue-2636	77	25	baltic	baltic	ADJ
issue-2636	77	26	journal	journal	NOUN
issue-2636	77	27	of	of	ADP
issue-2636	77	28	economic	economic	ADJ
issue-2636	77	29	studies	study	NOUN
issue-2636	77	30	149	149	NUM
issue-2636	77	31	vol	vol	NOUN
issue-2636	77	32	.	.	PUNCT
issue-2636	78	1	10	10	NUM
issue-2636	78	2	no	no	NOUN
issue-2636	78	3	.	.	NOUN
issue-2636	78	4	5	5	NUM
issue-2636	78	5	,	,	PUNCT
issue-2636	78	6	2024	2024	NUM
issue-2636	78	7	underscores	underscore	VERB
issue-2636	78	8	the	the	DET
issue-2636	78	9	importance	importance	NOUN
issue-2636	78	10	of	of	ADP
issue-2636	78	11	tailoring	tailor	VERB
issue-2636	78	12	products	product	NOUN
issue-2636	78	13	to	to	PART
issue-2636	78	14	meet	meet	VERB
issue-2636	78	15	local	local	ADJ
issue-2636	78	16	market	market	NOUN
issue-2636	78	17	demands	demand	NOUN
issue-2636	78	18	(	(	PUNCT
issue-2636	78	19	hinner	hinner	NOUN
issue-2636	78	20	&	&	CCONJ
issue-2636	78	21	rülke	rülke	PROPN
issue-2636	78	22	,	,	PUNCT
issue-2636	78	23	2002	2002	NUM
issue-2636	78	24	)	)	PUNCT
issue-2636	78	25	.	.	PUNCT
issue-2636	79	1	in	in	ADP
issue-2636	79	2	accordance	accordance	NOUN
issue-2636	79	3	with	with	ADP
issue-2636	79	4	the	the	DET
issue-2636	79	5	assertions	assertion	NOUN
issue-2636	79	6	put	put	VERB
issue-2636	79	7	forth	forth	ADP
issue-2636	79	8	by	by	ADP
issue-2636	79	9	hiebing	hiebing	NOUN
issue-2636	79	10	and	and	CCONJ
issue-2636	79	11	cooper	cooper	NOUN
issue-2636	79	12	in	in	ADP
issue-2636	79	13	1997	1997	NUM
issue-2636	79	14	,	,	PUNCT
issue-2636	79	15	the	the	DET
issue-2636	79	16	conventional	conventional	ADJ
issue-2636	79	17	4	4	NUM
issue-2636	79	18	p	p	NOUN
issue-2636	79	19	's	'	NOUN
issue-2636	79	20	of	of	ADP
issue-2636	79	21	marketing	marketing	NOUN
issue-2636	79	22	–	–	PUNCT
issue-2636	79	23	namely	namely	ADV
issue-2636	79	24	,	,	PUNCT
issue-2636	79	25	product	product	NOUN
issue-2636	79	26	,	,	PUNCT
issue-2636	79	27	price	price	NOUN
issue-2636	79	28	,	,	PUNCT
issue-2636	79	29	place	place	NOUN
issue-2636	79	30	,	,	PUNCT
issue-2636	79	31	and	and	CCONJ
issue-2636	79	32	promotion	promotion	NOUN
issue-2636	79	33	–	–	PUNCT
issue-2636	79	34	are	be	AUX
issue-2636	79	35	superseded	supersede	VERB
issue-2636	79	36	by	by	ADP
issue-2636	79	37	an	an	DET
issue-2636	79	38	alternative	alternative	ADJ
issue-2636	79	39	framework	framework	NOUN
issue-2636	79	40	comprising	comprise	VERB
issue-2636	79	41	the	the	DET
issue-2636	79	42	4	4	NUM
issue-2636	79	43	c	c	NOUN
issue-2636	79	44	's	's	PART
issue-2636	79	45	:	:	PUNCT
issue-2636	79	46	customer	customer	NOUN
issue-2636	79	47	demands	demand	NOUN
issue-2636	79	48	,	,	PUNCT
issue-2636	79	49	cost	cost	NOUN
issue-2636	79	50	,	,	PUNCT
issue-2636	79	51	convenience	convenience	NOUN
issue-2636	79	52	,	,	PUNCT
issue-2636	79	53	and	and	CCONJ
issue-2636	79	54	communication	communication	NOUN
issue-2636	79	55	.	.	PUNCT
issue-2636	80	1	in	in	ADP
issue-2636	80	2	the	the	DET
issue-2636	80	3	event	event	NOUN
issue-2636	80	4	of	of	ADP
issue-2636	80	5	customers	customer	NOUN
issue-2636	80	6	hailing	hail	VERB
issue-2636	80	7	from	from	ADP
issue-2636	80	8	a	a	DET
issue-2636	80	9	cultural	cultural	ADJ
issue-2636	80	10	background	background	NOUN
issue-2636	80	11	other	other	ADJ
issue-2636	80	12	than	than	ADP
issue-2636	80	13	that	that	PRON
issue-2636	80	14	of	of	ADP
issue-2636	80	15	the	the	DET
issue-2636	80	16	fourth	fourth	ADJ
issue-2636	80	17	c	c	NOUN
issue-2636	80	18	(	(	PUNCT
issue-2636	80	19	communication	communication	NOUN
issue-2636	80	20	)	)	PUNCT
issue-2636	80	21	,	,	PUNCT
issue-2636	80	22	an	an	DET
issue-2636	80	23	intercultural	intercultural	ADJ
issue-2636	80	24	character	character	NOUN
issue-2636	80	25	is	be	AUX
issue-2636	80	26	developed	develop	VERB
issue-2636	80	27	.	.	PUNCT
issue-2636	81	1	however	however	ADV
issue-2636	81	2	,	,	PUNCT
issue-2636	81	3	in	in	ADP
issue-2636	81	4	instances	instance	NOUN
issue-2636	81	5	where	where	SCONJ
issue-2636	81	6	the	the	DET
issue-2636	81	7	target	target	NOUN
issue-2636	81	8	market	market	NOUN
issue-2636	81	9	or	or	CCONJ
issue-2636	81	10	a	a	DET
issue-2636	81	11	partner	partner	NOUN
issue-2636	81	12	company	company	NOUN
issue-2636	81	13	comprises	comprise	VERB
issue-2636	81	14	individuals	individual	NOUN
issue-2636	81	15	representing	represent	VERB
issue-2636	81	16	a	a	DET
issue-2636	81	17	culture	culture	NOUN
issue-2636	81	18	that	that	PRON
issue-2636	81	19	has	have	AUX
issue-2636	81	20	been	be	AUX
issue-2636	81	21	influenced	influence	VERB
issue-2636	81	22	by	by	ADP
issue-2636	81	23	colonialism	colonialism	NOUN
issue-2636	81	24	,	,	PUNCT
issue-2636	81	25	it	it	PRON
issue-2636	81	26	is	be	AUX
issue-2636	81	27	imperative	imperative	ADJ
issue-2636	81	28	to	to	PART
issue-2636	81	29	consider	consider	VERB
issue-2636	81	30	the	the	DET
issue-2636	81	31	postcolonial	postcolonial	ADJ
issue-2636	81	32	implications	implication	NOUN
issue-2636	81	33	in	in	ADP
issue-2636	81	34	the	the	DET
issue-2636	81	35	communication	communication	NOUN
issue-2636	81	36	process	process	NOUN
issue-2636	81	37	.	.	PUNCT
issue-2636	82	1	this	this	DET
issue-2636	82	2	aspect	aspect	NOUN
issue-2636	82	3	underscores	underscore	VERB
issue-2636	82	4	the	the	DET
issue-2636	82	5	cultural	cultural	ADJ
issue-2636	82	6	and	and	CCONJ
issue-2636	82	7	national	national	ADJ
issue-2636	82	8	identity	identity	NOUN
issue-2636	82	9	of	of	ADP
issue-2636	82	10	the	the	DET
issue-2636	82	11	particular	particular	ADJ
issue-2636	82	12	culture	culture	NOUN
issue-2636	82	13	liberated	liberate	VERB
issue-2636	82	14	from	from	ADP
issue-2636	82	15	its	its	PRON
issue-2636	82	16	hegemon	hegemon	NOUN
issue-2636	82	17	,	,	PUNCT
issue-2636	82	18	and	and	CCONJ
issue-2636	82	19	communication	communication	NOUN
issue-2636	82	20	strategies	strategy	NOUN
issue-2636	82	21	in	in	ADP
issue-2636	82	22	this	this	DET
issue-2636	82	23	case	case	NOUN
issue-2636	82	24	must	must	AUX
issue-2636	82	25	be	be	AUX
issue-2636	82	26	carried	carry	VERB
issue-2636	82	27	out	out	ADP
issue-2636	82	28	employing	employ	VERB
issue-2636	82	29	particular	particular	ADJ
issue-2636	82	30	tools	tool	NOUN
issue-2636	82	31	.	.	PUNCT
issue-2636	83	1	the	the	DET
issue-2636	83	2	aforementioned	aforementioned	ADJ
issue-2636	83	3	tools	tool	NOUN
issue-2636	83	4	of	of	ADP
issue-2636	83	5	intercultural	intercultural	ADJ
issue-2636	83	6	communication	communication	NOUN
issue-2636	83	7	,	,	PUNCT
issue-2636	83	8	in	in	ADP
issue-2636	83	9	which	which	PRON
issue-2636	83	10	the	the	DET
issue-2636	83	11	postcolonial	postcolonial	ADJ
issue-2636	83	12	aspect	aspect	NOUN
issue-2636	83	13	can	can	AUX
issue-2636	83	14	be	be	AUX
issue-2636	83	15	salient	salient	ADJ
issue-2636	83	16	,	,	PUNCT
issue-2636	83	17	are	be	AUX
issue-2636	83	18	branding	brand	VERB
issue-2636	83	19	,	,	PUNCT
issue-2636	83	20	advertising	advertising	NOUN
issue-2636	83	21	,	,	PUNCT
issue-2636	83	22	public	public	ADJ
issue-2636	83	23	relations	relation	NOUN
issue-2636	83	24	,	,	PUNCT
issue-2636	83	25	and	and	CCONJ
issue-2636	83	26	publicity	publicity	NOUN
issue-2636	83	27	.	.	PUNCT
issue-2636	84	1	3.1	3.1	NUM
issue-2636	84	2	branding	branding	NOUN
issue-2636	84	3	in	in	ADP
issue-2636	84	4	the	the	DET
issue-2636	84	5	context	context	NOUN
issue-2636	84	6	of	of	ADP
issue-2636	84	7	business	business	NOUN
issue-2636	84	8	-	-	PUNCT
issue-2636	84	9	customer	customer	NOUN
issue-2636	84	10	communication	communication	NOUN
issue-2636	84	11	,	,	PUNCT
issue-2636	84	12	branding	branding	NOUN
issue-2636	84	13	emerges	emerge	NOUN
issue-2636	84	14	as	as	ADP
issue-2636	84	15	a	a	DET
issue-2636	84	16	pivotal	pivotal	ADJ
issue-2636	84	17	tool	tool	NOUN
issue-2636	84	18	.	.	PUNCT
issue-2636	85	1	however	however	ADV
issue-2636	85	2	,	,	PUNCT
issue-2636	85	3	when	when	SCONJ
issue-2636	85	4	viewed	view	VERB
issue-2636	85	5	through	through	ADP
issue-2636	85	6	the	the	DET
issue-2636	85	7	lens	lens	NOUN
issue-2636	85	8	of	of	ADP
issue-2636	85	9	postcolonial	postcolonial	ADJ
issue-2636	85	10	studies	study	NOUN
issue-2636	85	11	,	,	PUNCT
issue-2636	85	12	the	the	DET
issue-2636	85	13	implementation	implementation	NOUN
issue-2636	85	14	of	of	ADP
issue-2636	85	15	this	this	DET
issue-2636	85	16	tool	tool	NOUN
issue-2636	85	17	is	be	AUX
issue-2636	85	18	characterised	characterise	VERB
issue-2636	85	19	by	by	ADP
issue-2636	85	20	specific	specific	ADJ
issue-2636	85	21	nuances	nuance	NOUN
issue-2636	85	22	.	.	PUNCT
issue-2636	86	1	the	the	DET
issue-2636	86	2	term	term	NOUN
issue-2636	86	3	"	"	PUNCT
issue-2636	86	4	brand	brand	NOUN
issue-2636	86	5	"	"	PUNCT
issue-2636	86	6	is	be	AUX
issue-2636	86	7	defined	define	VERB
issue-2636	86	8	by	by	ADP
issue-2636	86	9	the	the	DET
issue-2636	86	10	american	american	PROPN
issue-2636	86	11	marketing	marketing	PROPN
issue-2636	86	12	association	association	PROPN
issue-2636	86	13	as	as	ADP
issue-2636	86	14	"	"	PUNCT
issue-2636	86	15	a	a	DET
issue-2636	86	16	name	name	NOUN
issue-2636	86	17	,	,	PUNCT
issue-2636	86	18	term	term	NOUN
issue-2636	86	19	,	,	PUNCT
issue-2636	86	20	design	design	NOUN
issue-2636	86	21	,	,	PUNCT
issue-2636	86	22	symbol	symbol	NOUN
issue-2636	86	23	,	,	PUNCT
issue-2636	86	24	or	or	CCONJ
issue-2636	86	25	any	any	DET
issue-2636	86	26	other	other	ADJ
issue-2636	86	27	feature	feature	NOUN
issue-2636	86	28	that	that	PRON
issue-2636	86	29	identifies	identify	VERB
issue-2636	86	30	one	one	NUM
issue-2636	86	31	seller	seller	NOUN
issue-2636	86	32	's	's	PART
issue-2636	86	33	goods	good	NOUN
issue-2636	86	34	or	or	CCONJ
issue-2636	86	35	service	service	NOUN
issue-2636	86	36	as	as	ADP
issue-2636	86	37	distinct	distinct	ADJ
issue-2636	86	38	from	from	ADP
issue-2636	86	39	those	those	PRON
issue-2636	86	40	of	of	ADP
issue-2636	86	41	other	other	ADJ
issue-2636	86	42	sellers	seller	NOUN
issue-2636	86	43	"	"	PUNCT
issue-2636	86	44	.	.	PUNCT
issue-2636	87	1	consequently	consequently	ADV
issue-2636	87	2	,	,	PUNCT
issue-2636	87	3	branding	branding	NOUN
issue-2636	87	4	can	can	AUX
issue-2636	87	5	be	be	AUX
issue-2636	87	6	defined	define	VERB
issue-2636	87	7	as	as	ADP
issue-2636	87	8	the	the	DET
issue-2636	87	9	process	process	NOUN
issue-2636	87	10	of	of	ADP
issue-2636	87	11	endowing	endow	VERB
issue-2636	87	12	products	product	NOUN
issue-2636	87	13	and	and	CCONJ
issue-2636	87	14	services	service	NOUN
issue-2636	87	15	with	with	ADP
issue-2636	87	16	the	the	DET
issue-2636	87	17	power	power	NOUN
issue-2636	87	18	of	of	ADP
issue-2636	87	19	a	a	DET
issue-2636	87	20	brand	brand	NOUN
issue-2636	87	21	(	(	PUNCT
issue-2636	87	22	kotler	kotler	PROPN
issue-2636	87	23	&	&	CCONJ
issue-2636	87	24	keller	keller	PROPN
issue-2636	87	25	,	,	PUNCT
issue-2636	87	26	2015	2015	NUM
issue-2636	87	27	)	)	PUNCT
issue-2636	87	28	.	.	PUNCT
issue-2636	88	1	the	the	DET
issue-2636	88	2	distinguishing	distinguish	VERB
issue-2636	88	3	feature	feature	NOUN
issue-2636	88	4	of	of	ADP
issue-2636	88	5	a	a	DET
issue-2636	88	6	brand	brand	NOUN
issue-2636	88	7	is	be	AUX
issue-2636	88	8	its	its	PRON
issue-2636	88	9	name	name	NOUN
issue-2636	88	10	,	,	PUNCT
issue-2636	88	11	which	which	PRON
issue-2636	88	12	evokes	evoke	VERB
issue-2636	88	13	a	a	DET
issue-2636	88	14	certain	certain	ADJ
issue-2636	88	15	idea	idea	NOUN
issue-2636	88	16	or	or	CCONJ
issue-2636	88	17	image	image	NOUN
issue-2636	88	18	of	of	ADP
issue-2636	88	19	the	the	DET
issue-2636	88	20	product	product	NOUN
issue-2636	88	21	in	in	ADP
issue-2636	88	22	both	both	CCONJ
issue-2636	88	23	practical	practical	ADJ
issue-2636	88	24	and	and	CCONJ
issue-2636	88	25	emotional	emotional	ADJ
issue-2636	88	26	terms	term	NOUN
issue-2636	88	27	.	.	PUNCT
issue-2636	89	1	the	the	DET
issue-2636	89	2	practical	practical	ADJ
issue-2636	89	3	aspect	aspect	NOUN
issue-2636	89	4	of	of	ADP
issue-2636	89	5	the	the	DET
issue-2636	89	6	product	product	NOUN
issue-2636	89	7	can	can	AUX
issue-2636	89	8	be	be	AUX
issue-2636	89	9	copied	copy	VERB
issue-2636	89	10	by	by	ADP
issue-2636	89	11	competitors	competitor	NOUN
issue-2636	89	12	;	;	PUNCT
issue-2636	89	13	for	for	ADP
issue-2636	89	14	example	example	NOUN
issue-2636	89	15	,	,	PUNCT
issue-2636	89	16	adidas	adidas	PROPN
issue-2636	89	17	and	and	CCONJ
issue-2636	89	18	nike	nike	PROPN
issue-2636	89	19	trainers	trainer	NOUN
issue-2636	89	20	can	can	AUX
issue-2636	89	21	both	both	PRON
issue-2636	89	22	be	be	AUX
issue-2636	89	23	light	light	ADJ
issue-2636	89	24	,	,	PUNCT
issue-2636	89	25	comfortable	comfortable	ADJ
issue-2636	89	26	,	,	PUNCT
issue-2636	89	27	durable	durable	ADJ
issue-2636	89	28	and	and	CCONJ
issue-2636	89	29	have	have	VERB
issue-2636	89	30	a	a	DET
issue-2636	89	31	similar	similar	ADJ
issue-2636	89	32	visual	visual	ADJ
issue-2636	89	33	design	design	NOUN
issue-2636	89	34	.	.	PUNCT
issue-2636	90	1	however	however	ADV
issue-2636	90	2	,	,	PUNCT
issue-2636	90	3	there	there	PRON
issue-2636	90	4	are	be	VERB
issue-2636	90	5	still	still	ADV
issue-2636	90	6	customers	customer	NOUN
issue-2636	90	7	who	who	PRON
issue-2636	90	8	are	be	AUX
issue-2636	90	9	loyal	loyal	ADJ
issue-2636	90	10	to	to	ADP
issue-2636	90	11	one	one	NUM
issue-2636	90	12	brand	brand	NOUN
issue-2636	90	13	or	or	CCONJ
issue-2636	90	14	the	the	DET
issue-2636	90	15	other	other	ADJ
issue-2636	90	16	.	.	PUNCT
issue-2636	91	1	it	it	PRON
issue-2636	91	2	is	be	AUX
issue-2636	91	3	evident	evident	ADJ
issue-2636	91	4	that	that	SCONJ
issue-2636	91	5	a	a	DET
issue-2636	91	6	brand	brand	NOUN
issue-2636	91	7	invariably	invariably	ADV
issue-2636	91	8	possesses	possess	VERB
issue-2636	91	9	a	a	DET
issue-2636	91	10	distinctive	distinctive	ADJ
issue-2636	91	11	"	"	PUNCT
issue-2636	91	12	atmosphere	atmosphere	NOUN
issue-2636	91	13	"	"	PUNCT
issue-2636	91	14	,	,	PUNCT
issue-2636	91	15	which	which	PRON
issue-2636	91	16	engenders	engender	VERB
issue-2636	91	17	specific	specific	ADJ
issue-2636	91	18	emotions	emotion	NOUN
issue-2636	91	19	in	in	ADP
issue-2636	91	20	consumers	consumer	NOUN
issue-2636	91	21	.	.	PUNCT
issue-2636	92	1	this	this	DET
issue-2636	92	2	dimension	dimension	NOUN
issue-2636	92	3	assumes	assume	VERB
issue-2636	92	4	particular	particular	ADJ
issue-2636	92	5	significance	significance	NOUN
issue-2636	92	6	when	when	SCONJ
issue-2636	92	7	analysing	analyse	VERB
issue-2636	92	8	branding	brand	VERB
issue-2636	92	9	from	from	ADP
issue-2636	92	10	a	a	DET
issue-2636	92	11	postcolonial	postcolonial	ADJ
issue-2636	92	12	perspective	perspective	NOUN
issue-2636	92	13	.	.	PUNCT
issue-2636	93	1	as	as	SCONJ
issue-2636	93	2	branding	branding	NOUN
issue-2636	93	3	involves	involve	VERB
issue-2636	93	4	the	the	DET
issue-2636	93	5	process	process	NOUN
issue-2636	93	6	of	of	ADP
issue-2636	93	7	giving	give	VERB
issue-2636	93	8	meaning	meaning	NOUN
issue-2636	93	9	to	to	ADP
issue-2636	93	10	an	an	DET
issue-2636	93	11	organisation	organisation	NOUN
issue-2636	93	12	,	,	PUNCT
issue-2636	93	13	company	company	NOUN
issue-2636	93	14	,	,	PUNCT
issue-2636	93	15	product	product	NOUN
issue-2636	93	16	or	or	CCONJ
issue-2636	93	17	service	service	NOUN
issue-2636	93	18	by	by	ADP
issue-2636	93	19	strategically	strategically	ADV
issue-2636	93	20	creating	create	VERB
issue-2636	93	21	and	and	CCONJ
issue-2636	93	22	shaping	shape	VERB
issue-2636	93	23	its	its	PRON
issue-2636	93	24	identity	identity	NOUN
issue-2636	93	25	in	in	ADP
issue-2636	93	26	the	the	DET
issue-2636	93	27	minds	mind	NOUN
issue-2636	93	28	of	of	ADP
issue-2636	93	29	consumers	consumer	NOUN
issue-2636	93	30	,	,	PUNCT
issue-2636	93	31	it	it	PRON
issue-2636	93	32	appears	appear	VERB
issue-2636	93	33	to	to	PART
issue-2636	93	34	be	be	AUX
issue-2636	93	35	a	a	DET
issue-2636	93	36	powerful	powerful	ADJ
issue-2636	93	37	tool	tool	NOUN
issue-2636	93	38	either	either	CCONJ
issue-2636	93	39	to	to	PART
issue-2636	93	40	promote	promote	VERB
issue-2636	93	41	the	the	DET
issue-2636	93	42	national	national	ADJ
issue-2636	93	43	identity	identity	NOUN
issue-2636	93	44	of	of	ADP
issue-2636	93	45	formerly	formerly	ADV
issue-2636	93	46	colonised	colonise	VERB
issue-2636	93	47	and	and	CCONJ
issue-2636	93	48	oppressed	oppress	VERB
issue-2636	93	49	ethnic	ethnic	ADJ
issue-2636	93	50	groups	group	NOUN
issue-2636	93	51	,	,	PUNCT
issue-2636	93	52	nations	nation	NOUN
issue-2636	93	53	and	and	CCONJ
issue-2636	93	54	cultures	culture	NOUN
issue-2636	93	55	,	,	PUNCT
issue-2636	93	56	or	or	CCONJ
issue-2636	93	57	to	to	PART
issue-2636	93	58	deny	deny	VERB
issue-2636	93	59	cultural	cultural	ADJ
issue-2636	93	60	independence	independence	NOUN
issue-2636	93	61	,	,	PUNCT
issue-2636	93	62	thereby	thereby	ADV
issue-2636	93	63	violating	violate	VERB
issue-2636	93	64	the	the	DET
issue-2636	93	65	right	right	NOUN
issue-2636	93	66	to	to	ADP
issue-2636	93	67	national	national	ADJ
issue-2636	93	68	and	and	CCONJ
issue-2636	93	69	cultural	cultural	ADJ
issue-2636	93	70	self	self	NOUN
issue-2636	93	71	-	-	PUNCT
issue-2636	93	72	identification	identification	NOUN
issue-2636	93	73	.	.	PUNCT
issue-2636	94	1	the	the	DET
issue-2636	94	2	choice	choice	NOUN
issue-2636	94	3	between	between	ADP
issue-2636	94	4	the	the	DET
issue-2636	94	5	former	former	ADJ
issue-2636	94	6	and	and	CCONJ
issue-2636	94	7	the	the	DET
issue-2636	94	8	latter	latter	ADJ
issue-2636	94	9	can	can	AUX
issue-2636	94	10	influence	influence	VERB
issue-2636	94	11	the	the	DET
issue-2636	94	12	market	market	NOUN
issue-2636	94	13	position	position	NOUN
issue-2636	94	14	and	and	CCONJ
issue-2636	94	15	success	success	NOUN
issue-2636	94	16	of	of	ADP
issue-2636	94	17	a	a	DET
issue-2636	94	18	particular	particular	ADJ
issue-2636	94	19	company	company	NOUN
issue-2636	94	20	operating	operate	VERB
issue-2636	94	21	in	in	ADP
issue-2636	94	22	a	a	DET
issue-2636	94	23	post	post	ADJ
issue-2636	94	24	-	-	ADJ
issue-2636	94	25	colonial	colonial	ADJ
issue-2636	94	26	space	space	NOUN
issue-2636	94	27	.	.	PUNCT
issue-2636	95	1	in	in	ADP
issue-2636	95	2	the	the	DET
issue-2636	95	3	context	context	NOUN
issue-2636	95	4	of	of	ADP
issue-2636	95	5	intercultural	intercultural	ADJ
issue-2636	95	6	postcolonial	postcolonial	ADJ
issue-2636	95	7	communication	communication	NOUN
issue-2636	95	8	,	,	PUNCT
issue-2636	95	9	branding	branding	NOUN
issue-2636	95	10	can	can	AUX
issue-2636	95	11	be	be	AUX
issue-2636	95	12	conceptualised	conceptualise	VERB
issue-2636	95	13	as	as	ADP
issue-2636	95	14	both	both	CCONJ
issue-2636	95	15	regressive	regressive	ADJ
issue-2636	95	16	and	and	CCONJ
issue-2636	95	17	progressive	progressive	ADJ
issue-2636	95	18	.	.	PUNCT
issue-2636	96	1	the	the	DET
issue-2636	96	2	regressive	regressive	ADJ
issue-2636	96	3	approach	approach	NOUN
issue-2636	96	4	entails	entail	VERB
issue-2636	96	5	the	the	DET
issue-2636	96	6	concealment	concealment	NOUN
issue-2636	96	7	of	of	ADP
issue-2636	96	8	colonial	colonial	ADJ
issue-2636	96	9	origins	origin	NOUN
issue-2636	96	10	and	and	CCONJ
issue-2636	96	11	influence	influence	NOUN
issue-2636	96	12	on	on	ADP
issue-2636	96	13	the	the	DET
issue-2636	96	14	product	product	NOUN
issue-2636	96	15	or	or	CCONJ
issue-2636	96	16	the	the	DET
issue-2636	96	17	company	company	NOUN
issue-2636	96	18	.	.	PUNCT
issue-2636	97	1	this	this	DET
issue-2636	97	2	strategy	strategy	NOUN
issue-2636	97	3	culminates	culminate	VERB
issue-2636	97	4	in	in	ADP
issue-2636	97	5	what	what	PRON
issue-2636	97	6	tuck	tuck	NOUN
issue-2636	97	7	and	and	CCONJ
issue-2636	97	8	yang	yang	PROPN
issue-2636	97	9	(	(	PUNCT
issue-2636	97	10	2012	2012	NUM
issue-2636	97	11	)	)	PUNCT
issue-2636	97	12	term	term	NOUN
issue-2636	97	13	the	the	DET
issue-2636	97	14	"	"	PUNCT
issue-2636	97	15	settler	settler	NOUN
issue-2636	97	16	moves	move	NOUN
issue-2636	97	17	to	to	PART
issue-2636	97	18	innocence	innocence	VERB
issue-2636	97	19	"	"	PUNCT
issue-2636	97	20	,	,	PUNCT
issue-2636	97	21	a	a	DET
issue-2636	97	22	term	term	NOUN
issue-2636	97	23	employed	employ	VERB
issue-2636	97	24	in	in	ADP
issue-2636	97	25	their	their	PRON
issue-2636	97	26	seminal	seminal	ADJ
issue-2636	97	27	work	work	NOUN
issue-2636	97	28	on	on	ADP
issue-2636	97	29	decolonisation	decolonisation	NOUN
issue-2636	97	30	.	.	PUNCT
issue-2636	98	1	in	in	ADP
issue-2636	98	2	this	this	DET
issue-2636	98	3	seminal	seminal	ADJ
issue-2636	98	4	work	work	NOUN
issue-2636	98	5	,	,	PUNCT
issue-2636	98	6	the	the	DET
issue-2636	98	7	scholars	scholar	NOUN
issue-2636	98	8	underscore	underscore	VERB
issue-2636	98	9	the	the	DET
issue-2636	98	10	extensive	extensive	ADJ
issue-2636	98	11	history	history	NOUN
issue-2636	98	12	of	of	ADP
issue-2636	98	13	non	non	ADJ
issue-2636	98	14	-	-	ADJ
issue-2636	98	15	native	native	ADJ
issue-2636	98	16	individuals	individual	NOUN
issue-2636	98	17	endeavouring	endeavour	VERB
issue-2636	98	18	to	to	PART
issue-2636	98	19	mitigate	mitigate	VERB
issue-2636	98	20	the	the	DET
issue-2636	98	21	effects	effect	NOUN
issue-2636	98	22	of	of	ADP
issue-2636	98	23	colonisation	colonisation	NOUN
issue-2636	98	24	.	.	PUNCT
issue-2636	99	1	however	however	ADV
issue-2636	99	2	,	,	PUNCT
issue-2636	99	3	these	these	DET
issue-2636	99	4	efforts	effort	NOUN
issue-2636	99	5	often	often	ADV
issue-2636	99	6	prioritise	prioritise	ADV
issue-2636	99	7	assuaging	assuage	VERB
issue-2636	99	8	settler	settler	NOUN
issue-2636	99	9	guilt	guilt	NOUN
issue-2636	99	10	over	over	ADP
issue-2636	99	11	genuinely	genuinely	ADV
issue-2636	99	12	dismantling	dismantle	VERB
issue-2636	99	13	colonial	colonial	ADJ
issue-2636	99	14	frameworks	framework	NOUN
issue-2636	99	15	.	.	PUNCT
issue-2636	100	1	the	the	DET
issue-2636	100	2	other	other	ADJ
issue-2636	100	3	way	way	NOUN
issue-2636	100	4	is	be	AUX
issue-2636	100	5	to	to	PART
issue-2636	100	6	disguise	disguise	VERB
issue-2636	100	7	the	the	DET
issue-2636	100	8	colonial	colonial	ADJ
issue-2636	100	9	origins	origin	NOUN
issue-2636	100	10	of	of	ADP
issue-2636	100	11	the	the	DET
issue-2636	100	12	product	product	NOUN
issue-2636	100	13	.	.	PUNCT
issue-2636	101	1	for	for	ADP
issue-2636	101	2	example	example	NOUN
issue-2636	101	3	,	,	PUNCT
issue-2636	101	4	jewellery	jewellery	NOUN
issue-2636	101	5	brands	brand	NOUN
issue-2636	101	6	position	position	VERB
issue-2636	101	7	themselves	themselves	PRON
issue-2636	101	8	as	as	ADP
issue-2636	101	9	something	something	PRON
issue-2636	101	10	that	that	PRON
issue-2636	101	11	can	can	AUX
issue-2636	101	12	unite	unite	VERB
issue-2636	101	13	hearts	heart	NOUN
issue-2636	101	14	,	,	PUNCT
issue-2636	101	15	and	and	CCONJ
issue-2636	101	16	a	a	DET
issue-2636	101	17	diamond	diamond	NOUN
issue-2636	101	18	is	be	AUX
issue-2636	101	19	a	a	DET
issue-2636	101	20	symbol	symbol	NOUN
issue-2636	101	21	of	of	ADP
issue-2636	101	22	solid	solid	ADJ
issue-2636	101	23	and	and	CCONJ
issue-2636	101	24	everlasting	everlasting	ADJ
issue-2636	101	25	love	love	NOUN
issue-2636	101	26	.	.	PUNCT
issue-2636	102	1	this	this	PRON
issue-2636	102	2	,	,	PUNCT
issue-2636	102	3	of	of	ADP
issue-2636	102	4	course	course	NOUN
issue-2636	102	5	,	,	PUNCT
issue-2636	102	6	does	do	AUX
issue-2636	102	7	not	not	PART
issue-2636	102	8	mention	mention	VERB
issue-2636	102	9	that	that	SCONJ
issue-2636	102	10	many	many	ADJ
issue-2636	102	11	of	of	ADP
issue-2636	102	12	them	they	PRON
issue-2636	102	13	were	be	AUX
issue-2636	102	14	mined	mine	VERB
issue-2636	102	15	in	in	ADP
issue-2636	102	16	south	south	PROPN
issue-2636	102	17	africa	africa	PROPN
issue-2636	102	18	using	use	VERB
issue-2636	102	19	the	the	DET
issue-2636	102	20	free	free	ADJ
issue-2636	102	21	labour	labour	NOUN
issue-2636	102	22	of	of	ADP
issue-2636	102	23	black	black	ADJ
issue-2636	102	24	slaves	slave	NOUN
issue-2636	102	25	.	.	PUNCT
issue-2636	103	1	this	this	PRON
issue-2636	103	2	is	be	AUX
issue-2636	103	3	because	because	SCONJ
issue-2636	103	4	diamond	diamond	NOUN
issue-2636	103	5	brands	brand	NOUN
issue-2636	103	6	want	want	VERB
issue-2636	103	7	to	to	PART
issue-2636	103	8	be	be	AUX
issue-2636	103	9	associated	associate	VERB
issue-2636	103	10	with	with	ADP
issue-2636	103	11	romance	romance	NOUN
issue-2636	103	12	and	and	CCONJ
issue-2636	103	13	love	love	NOUN
issue-2636	103	14	,	,	PUNCT
issue-2636	103	15	not	not	PART
issue-2636	103	16	with	with	ADP
issue-2636	103	17	severed	sever	VERB
issue-2636	103	18	hands	hand	NOUN
issue-2636	103	19	,	,	PUNCT
issue-2636	103	20	intolerable	intolerable	ADJ
issue-2636	103	21	inhumane	inhumane	ADJ
issue-2636	103	22	working	work	VERB
issue-2636	103	23	conditions	condition	NOUN
issue-2636	103	24	and	and	CCONJ
issue-2636	103	25	slave	slave	NOUN
issue-2636	103	26	executions	execution	NOUN
issue-2636	103	27	(	(	PUNCT
issue-2636	103	28	eckhardt	eckhardt	PROPN
issue-2636	103	29	et	et	PROPN
issue-2636	103	30	al	al	PROPN
issue-2636	103	31	.	.	PROPN
issue-2636	103	32	,	,	PUNCT
issue-2636	103	33	2021	2021	NUM
issue-2636	103	34	,	,	PUNCT
issue-2636	103	35	p.	p.	NOUN
issue-2636	103	36	4	4	NUM
issue-2636	103	37	)	)	PUNCT
issue-2636	103	38	.	.	PUNCT
issue-2636	104	1	conversely	conversely	ADV
issue-2636	104	2	,	,	PUNCT
issue-2636	104	3	a	a	DET
issue-2636	104	4	progressive	progressive	ADJ
issue-2636	104	5	strategy	strategy	NOUN
issue-2636	104	6	,	,	PUNCT
issue-2636	104	7	as	as	SCONJ
issue-2636	104	8	opposed	oppose	VERB
issue-2636	104	9	to	to	ADP
issue-2636	104	10	a	a	DET
issue-2636	104	11	concealed	conceal	VERB
issue-2636	104	12	approach	approach	NOUN
issue-2636	104	13	,	,	PUNCT
issue-2636	104	14	seeks	seek	VERB
issue-2636	104	15	to	to	PART
issue-2636	104	16	unveil	unveil	VERB
issue-2636	104	17	the	the	DET
issue-2636	104	18	colonial	colonial	NOUN
issue-2636	104	19	past	past	NOUN
issue-2636	104	20	and	and	CCONJ
issue-2636	104	21	disassemble	disassemble	VERB
issue-2636	104	22	its	its	PRON
issue-2636	104	23	contemporary	contemporary	ADJ
issue-2636	104	24	influence	influence	NOUN
issue-2636	104	25	,	,	PUNCT
issue-2636	104	26	thereby	thereby	ADV
issue-2636	104	27	fostering	foster	VERB
issue-2636	104	28	national	national	ADJ
issue-2636	104	29	and	and	CCONJ
issue-2636	104	30	cultural	cultural	ADJ
issue-2636	104	31	identity	identity	NOUN
issue-2636	104	32	.	.	PUNCT
issue-2636	105	1	in	in	ADP
issue-2636	105	2	the	the	DET
issue-2636	105	3	context	context	NOUN
issue-2636	105	4	of	of	ADP
issue-2636	105	5	branding	branding	NOUN
issue-2636	105	6	,	,	PUNCT
issue-2636	105	7	this	this	DET
issue-2636	105	8	strategy	strategy	NOUN
issue-2636	105	9	is	be	AUX
issue-2636	105	10	primarily	primarily	ADV
issue-2636	105	11	manifested	manifest	VERB
issue-2636	105	12	through	through	ADP
issue-2636	105	13	the	the	DET
issue-2636	105	14	infusion	infusion	NOUN
issue-2636	105	15	of	of	ADP
issue-2636	105	16	national	national	ADJ
issue-2636	105	17	and	and	CCONJ
issue-2636	105	18	local	local	ADJ
issue-2636	105	19	cultural	cultural	ADJ
issue-2636	105	20	elements	element	NOUN
issue-2636	105	21	into	into	ADP
issue-2636	105	22	brand	brand	NOUN
issue-2636	105	23	names	name	NOUN
issue-2636	105	24	.	.	PUNCT
issue-2636	106	1	this	this	DET
issue-2636	106	2	tendency	tendency	NOUN
issue-2636	106	3	is	be	AUX
issue-2636	106	4	especially	especially	ADV
issue-2636	106	5	salient	salient	ADJ
issue-2636	106	6	with	with	ADP
issue-2636	106	7	brands	brand	NOUN
issue-2636	106	8	that	that	PRON
issue-2636	106	9	have	have	AUX
issue-2636	106	10	changed	change	VERB
issue-2636	106	11	their	their	PRON
issue-2636	106	12	brand	brand	NOUN
issue-2636	106	13	name	name	NOUN
issue-2636	106	14	,	,	PUNCT
issue-2636	106	15	in	in	ADP
issue-2636	106	16	an	an	DET
issue-2636	106	17	attempt	attempt	NOUN
issue-2636	106	18	to	to	PART
issue-2636	106	19	disassociate	disassociate	VERB
issue-2636	106	20	themselves	themselves	PRON
issue-2636	106	21	from	from	ADP
issue-2636	106	22	their	their	PRON
issue-2636	106	23	colonial	colonial	NOUN
issue-2636	106	24	past	past	NOUN
issue-2636	106	25	.	.	PUNCT
issue-2636	107	1	for	for	ADP
issue-2636	107	2	instance	instance	NOUN
issue-2636	107	3	,	,	PUNCT
issue-2636	107	4	the	the	DET
issue-2636	107	5	"	"	PUNCT
issue-2636	107	6	burma	burma	PROPN
issue-2636	107	7	oil	oil	NOUN
issue-2636	107	8	company	company	NOUN
issue-2636	107	9	"	"	PUNCT
issue-2636	107	10	became	become	VERB
issue-2636	107	11	the	the	DET
issue-2636	107	12	"	"	PUNCT
issue-2636	107	13	myanmar	myanmar	PROPN
issue-2636	107	14	oil	oil	NOUN
issue-2636	107	15	and	and	CCONJ
issue-2636	107	16	gas	gas	NOUN
issue-2636	107	17	enterprise	enterprise	NOUN
issue-2636	107	18	"	"	PUNCT
issue-2636	107	19	after	after	SCONJ
issue-2636	107	20	burma	burma	PROPN
issue-2636	107	21	changed	change	VERB
issue-2636	107	22	its	its	PRON
issue-2636	107	23	name	name	NOUN
issue-2636	107	24	,	,	PUNCT
issue-2636	107	25	imposed	impose	VERB
issue-2636	107	26	by	by	ADP
issue-2636	107	27	foreigners	foreigner	NOUN
issue-2636	107	28	,	,	PUNCT
issue-2636	107	29	to	to	ADP
issue-2636	107	30	its	its	PRON
issue-2636	107	31	indigenous	indigenous	ADJ
issue-2636	107	32	name	name	NOUN
issue-2636	107	33	,	,	PUNCT
issue-2636	107	34	myanmar	myanmar	PROPN
issue-2636	107	35	.	.	PUNCT
issue-2636	107	36	similarly	similarly	ADV
issue-2636	107	37	,	,	PUNCT
issue-2636	107	38	"	"	PUNCT
issue-2636	107	39	rhodesian	rhodesian	ADJ
issue-2636	107	40	railways	railway	NOUN
issue-2636	107	41	"	"	PUNCT
issue-2636	107	42	was	be	AUX
issue-2636	107	43	renamed	rename	VERB
issue-2636	107	44	"	"	PUNCT
issue-2636	107	45	national	national	ADJ
issue-2636	107	46	railways	railway	NOUN
issue-2636	107	47	of	of	ADP
issue-2636	107	48	zimbabwe	zimbabwe	NOUN
issue-2636	107	49	"	"	PUNCT
issue-2636	107	50	following	follow	VERB
issue-2636	107	51	the	the	DET
issue-2636	107	52	country	country	NOUN
issue-2636	107	53	's	's	PART
issue-2636	107	54	independence	independence	NOUN
issue-2636	107	55	.	.	PUNCT
issue-2636	108	1	the	the	DET
issue-2636	108	2	"	"	PUNCT
issue-2636	108	3	gold	gold	ADJ
issue-2636	108	4	coast	coast	NOUN
issue-2636	108	5	cocoa	cocoa	PROPN
issue-2636	108	6	marketing	marketing	PROPN
issue-2636	108	7	board	board	NOUN
issue-2636	108	8	"	"	PUNCT
issue-2636	108	9	became	become	VERB
issue-2636	108	10	the	the	DET
issue-2636	108	11	"	"	PUNCT
issue-2636	108	12	ghana	ghana	PROPN
issue-2636	108	13	cocoa	cocoa	PROPN
issue-2636	108	14	board	board	PROPN
issue-2636	108	15	"	"	PUNCT
issue-2636	108	16	after	after	SCONJ
issue-2636	108	17	the	the	DET
issue-2636	108	18	gold	gold	NOUN
issue-2636	108	19	coast	coast	NOUN
issue-2636	108	20	gained	gain	VERB
issue-2636	108	21	independence	independence	NOUN
issue-2636	108	22	as	as	ADP
issue-2636	108	23	the	the	DET
issue-2636	108	24	republic	republic	NOUN
issue-2636	108	25	of	of	ADP
issue-2636	108	26	ghana	ghana	PROPN
issue-2636	108	27	in	in	ADP
issue-2636	108	28	1960	1960	NUM
issue-2636	108	29	.	.	PUNCT
issue-2636	109	1	the	the	DET
issue-2636	109	2	"	"	PUNCT
issue-2636	109	3	ceylon	ceylon	PROPN
issue-2636	109	4	tobacco	tobacco	NOUN
issue-2636	109	5	company	company	NOUN
issue-2636	109	6	"	"	PUNCT
issue-2636	109	7	changed	change	VERB
issue-2636	109	8	its	its	PRON
issue-2636	109	9	name	name	NOUN
issue-2636	109	10	to	to	ADP
issue-2636	109	11	the	the	DET
issue-2636	109	12	sri	sri	PROPN
issue-2636	109	13	lanka	lanka	PROPN
issue-2636	109	14	tobacco	tobacco	PROPN
issue-2636	109	15	company	company	NOUN
issue-2636	109	16	after	after	SCONJ
issue-2636	109	17	ceylon	ceylon	PROPN
issue-2636	109	18	ceased	cease	VERB
issue-2636	109	19	to	to	PART
issue-2636	109	20	be	be	AUX
issue-2636	109	21	a	a	DET
issue-2636	109	22	british	british	ADJ
issue-2636	109	23	dominion	dominion	NOUN
issue-2636	109	24	.	.	PUNCT
issue-2636	110	1	however	however	ADV
issue-2636	110	2	,	,	PUNCT
issue-2636	110	3	the	the	DET
issue-2636	110	4	question	question	NOUN
issue-2636	110	5	of	of	ADP
issue-2636	110	6	dismantling	dismantle	VERB
issue-2636	110	7	the	the	DET
issue-2636	110	8	world	world	NOUN
issue-2636	110	9	's	's	PART
issue-2636	110	10	colonial	colonial	ADJ
issue-2636	110	11	edifice	edifice	NOUN
issue-2636	110	12	is	be	AUX
issue-2636	110	13	not	not	PART
issue-2636	110	14	limited	limit	VERB
issue-2636	110	15	to	to	ADP
issue-2636	110	16	the	the	DET
issue-2636	110	17	colonial	colonial	ADJ
issue-2636	110	18	empires	empire	NOUN
issue-2636	110	19	built	build	VERB
issue-2636	110	20	in	in	ADP
issue-2636	110	21	the	the	DET
issue-2636	110	22	15th-19th	15th-19th	NUM
issue-2636	110	23	centuries	century	NOUN
issue-2636	110	24	by	by	ADP
issue-2636	110	25	britain	britain	PROPN
issue-2636	110	26	,	,	PUNCT
issue-2636	110	27	spain	spain	PROPN
issue-2636	110	28	,	,	PUNCT
issue-2636	110	29	france	france	PROPN
issue-2636	110	30	,	,	PUNCT
issue-2636	110	31	portugal	portugal	PROPN
issue-2636	110	32	,	,	PUNCT
issue-2636	110	33	etc	etc	X
issue-2636	110	34	.	.	X
issue-2636	110	35	in	in	ADP
issue-2636	110	36	african	african	ADJ
issue-2636	110	37	countries	country	NOUN
issue-2636	110	38	,	,	PUNCT
issue-2636	110	39	the	the	DET
issue-2636	110	40	americas	america	NOUN
issue-2636	110	41	and	and	CCONJ
issue-2636	110	42	remote	remote	ADJ
issue-2636	110	43	islands	island	NOUN
issue-2636	110	44	.	.	PUNCT
issue-2636	111	1	this	this	DET
issue-2636	111	2	question	question	NOUN
issue-2636	111	3	is	be	AUX
issue-2636	111	4	also	also	ADV
issue-2636	111	5	relevant	relevant	ADJ
issue-2636	111	6	to	to	ADP
issue-2636	111	7	the	the	DET
issue-2636	111	8	russian	russian	ADJ
issue-2636	111	9	empire	empire	NOUN
issue-2636	111	10	,	,	PUNCT
issue-2636	111	11	which	which	PRON
issue-2636	111	12	became	become	VERB
issue-2636	111	13	the	the	DET
issue-2636	111	14	soviet	soviet	PROPN
issue-2636	111	15	union	union	NOUN
issue-2636	111	16	in	in	ADP
issue-2636	111	17	1922	1922	NUM
issue-2636	111	18	.	.	PUNCT
issue-2636	112	1	after	after	ADP
issue-2636	112	2	1991	1991	NUM
issue-2636	112	3	,	,	PUNCT
issue-2636	112	4	when	when	SCONJ
issue-2636	112	5	the	the	DET
issue-2636	112	6	former	former	ADJ
issue-2636	112	7	republics	republic	NOUN
issue-2636	112	8	gained	gain	VERB
issue-2636	112	9	independence	independence	NOUN
issue-2636	112	10	,	,	PUNCT
issue-2636	112	11	the	the	DET
issue-2636	112	12	question	question	NOUN
issue-2636	112	13	of	of	ADP
issue-2636	112	14	national	national	ADJ
issue-2636	112	15	identity	identity	NOUN
issue-2636	112	16	and	and	CCONJ
issue-2636	112	17	uniqueness	uniqueness	NOUN
issue-2636	112	18	arose	arise	VERB
issue-2636	112	19	,	,	PUNCT
issue-2636	112	20	influencing	influence	VERB
issue-2636	112	21	many	many	ADJ
issue-2636	112	22	aspects	aspect	NOUN
issue-2636	112	23	of	of	ADP
issue-2636	112	24	social	social	ADJ
issue-2636	112	25	life	life	NOUN
issue-2636	112	26	,	,	PUNCT
issue-2636	112	27	including	include	VERB
issue-2636	112	28	the	the	DET
issue-2636	112	29	economy	economy	NOUN
issue-2636	112	30	and	and	CCONJ
issue-2636	112	31	business	business	NOUN
issue-2636	112	32	.	.	PUNCT
issue-2636	113	1	baltic	baltic	PROPN
issue-2636	113	2	journal	journal	PROPN
issue-2636	113	3	of	of	ADP
issue-2636	113	4	economic	economic	ADJ
issue-2636	113	5	studies	study	NOUN
issue-2636	113	6	150	150	NUM
issue-2636	113	7	vol	vol	NOUN
issue-2636	113	8	.	.	PUNCT
issue-2636	114	1	10	10	NUM
issue-2636	114	2	no	no	NOUN
issue-2636	114	3	.	.	NOUN
issue-2636	114	4	5	5	NUM
issue-2636	114	5	,	,	PUNCT
issue-2636	114	6	2024	2024	NUM
issue-2636	114	7	consequently	consequently	ADV
issue-2636	114	8	,	,	PUNCT
issue-2636	114	9	an	an	DET
issue-2636	114	10	increasing	increase	VERB
issue-2636	114	11	number	number	NOUN
issue-2636	114	12	of	of	ADP
issue-2636	114	13	companies	company	NOUN
issue-2636	114	14	have	have	AUX
issue-2636	114	15	begun	begin	VERB
issue-2636	114	16	to	to	PART
issue-2636	114	17	utilise	utilise	VERB
issue-2636	114	18	branding	branding	NOUN
issue-2636	114	19	as	as	ADP
issue-2636	114	20	a	a	DET
issue-2636	114	21	means	means	NOUN
issue-2636	114	22	of	of	ADP
issue-2636	114	23	communicating	communicate	VERB
issue-2636	114	24	their	their	PRON
issue-2636	114	25	position	position	NOUN
issue-2636	114	26	to	to	ADP
issue-2636	114	27	customers	customer	NOUN
issue-2636	114	28	and	and	CCONJ
issue-2636	114	29	other	other	ADJ
issue-2636	114	30	companies	company	NOUN
issue-2636	114	31	,	,	PUNCT
issue-2636	114	32	both	both	CCONJ
issue-2636	114	33	domestically	domestically	ADV
issue-2636	114	34	and	and	CCONJ
issue-2636	114	35	internationally	internationally	ADV
issue-2636	114	36	.	.	PUNCT
issue-2636	115	1	this	this	DET
issue-2636	115	2	phenomenon	phenomenon	NOUN
issue-2636	115	3	can	can	AUX
issue-2636	115	4	be	be	AUX
issue-2636	115	5	illustrated	illustrate	VERB
issue-2636	115	6	by	by	ADP
issue-2636	115	7	examining	examine	VERB
issue-2636	115	8	the	the	DET
issue-2636	115	9	development	development	NOUN
issue-2636	115	10	of	of	ADP
issue-2636	115	11	ukrainian	ukrainian	ADJ
issue-2636	115	12	companies	company	NOUN
issue-2636	115	13	since	since	SCONJ
issue-2636	115	14	the	the	DET
issue-2636	115	15	colonial	colonial	ADJ
issue-2636	115	16	period	period	NOUN
issue-2636	115	17	of	of	ADP
issue-2636	115	18	the	the	DET
issue-2636	115	19	soviet	soviet	PROPN
issue-2636	115	20	union	union	PROPN
issue-2636	115	21	,	,	PUNCT
issue-2636	115	22	when	when	SCONJ
issue-2636	115	23	they	they	PRON
issue-2636	115	24	first	first	ADV
issue-2636	115	25	emerged	emerge	VERB
issue-2636	115	26	and	and	CCONJ
issue-2636	115	27	subsequently	subsequently	ADV
issue-2636	115	28	evolved	evolve	VERB
issue-2636	115	29	to	to	PART
issue-2636	115	30	establish	establish	VERB
issue-2636	115	31	a	a	DET
issue-2636	115	32	distinct	distinct	ADJ
issue-2636	115	33	national	national	ADJ
issue-2636	115	34	and	and	CCONJ
issue-2636	115	35	cultural	cultural	ADJ
issue-2636	115	36	identity	identity	NOUN
issue-2636	115	37	.	.	PUNCT
issue-2636	116	1	as	as	SCONJ
issue-2636	116	2	previously	previously	ADV
issue-2636	116	3	stated	state	VERB
issue-2636	116	4	,	,	PUNCT
issue-2636	116	5	the	the	DET
issue-2636	116	6	brand	brand	NOUN
issue-2636	116	7	name	name	NOUN
issue-2636	116	8	is	be	AUX
issue-2636	116	9	the	the	DET
issue-2636	116	10	primary	primary	ADJ
issue-2636	116	11	feature	feature	NOUN
issue-2636	116	12	of	of	ADP
issue-2636	116	13	a	a	DET
issue-2636	116	14	brand	brand	NOUN
issue-2636	116	15	.	.	PUNCT
issue-2636	117	1	a	a	DET
issue-2636	117	2	study	study	NOUN
issue-2636	117	3	of	of	ADP
issue-2636	117	4	the	the	DET
issue-2636	117	5	nomenclature	nomenclature	NOUN
issue-2636	117	6	of	of	ADP
issue-2636	117	7	the	the	DET
issue-2636	117	8	200	200	NUM
issue-2636	117	9	largest	large	ADJ
issue-2636	117	10	ukrainian	ukrainian	ADJ
issue-2636	117	11	companies	company	NOUN
issue-2636	117	12	(	(	PUNCT
issue-2636	117	13	forbes	forbes	PROPN
issue-2636	117	14	)	)	PUNCT
issue-2636	117	15	reveals	reveal	VERB
issue-2636	117	16	that	that	SCONJ
issue-2636	117	17	changes	change	NOUN
issue-2636	117	18	in	in	ADP
issue-2636	117	19	brand	brand	NOUN
issue-2636	117	20	names	name	NOUN
issue-2636	117	21	are	be	AUX
issue-2636	117	22	predominantly	predominantly	ADV
issue-2636	117	23	associated	associate	VERB
issue-2636	117	24	with	with	ADP
issue-2636	117	25	an	an	DET
issue-2636	117	26	endeavour	endeavour	NOUN
issue-2636	117	27	to	to	PART
issue-2636	117	28	disassociate	disassociate	VERB
issue-2636	117	29	from	from	ADP
issue-2636	117	30	the	the	DET
issue-2636	117	31	communist	communist	ADJ
issue-2636	117	32	and	and	CCONJ
issue-2636	117	33	russian	russian	ADJ
issue-2636	117	34	past	past	NOUN
issue-2636	117	35	,	,	PUNCT
issue-2636	117	36	thereby	thereby	ADV
issue-2636	117	37	accentuating	accentuate	VERB
issue-2636	117	38	national	national	ADJ
issue-2636	117	39	identity	identity	NOUN
issue-2636	117	40	.	.	PUNCT
issue-2636	118	1	in	in	ADP
issue-2636	118	2	terms	term	NOUN
issue-2636	118	3	of	of	ADP
issue-2636	118	4	ukrainian	ukrainian	ADJ
issue-2636	118	5	brand	brand	NOUN
issue-2636	118	6	name	name	NOUN
issue-2636	118	7	alterations	alteration	NOUN
issue-2636	118	8	,	,	PUNCT
issue-2636	118	9	several	several	ADJ
issue-2636	118	10	tendencies	tendency	NOUN
issue-2636	118	11	were	be	AUX
issue-2636	118	12	noticed	notice	VERB
issue-2636	118	13	:	:	PUNCT
issue-2636	119	1	1	1	X
issue-2636	119	2	.	.	X
issue-2636	119	3	removing	remove	VERB
issue-2636	119	4	colonial	colonial	ADJ
issue-2636	119	5	connotations	connotation	NOUN
issue-2636	119	6	from	from	ADP
issue-2636	119	7	names	name	NOUN
issue-2636	119	8	.	.	PUNCT
issue-2636	120	1	for	for	ADP
issue-2636	120	2	example	example	NOUN
issue-2636	120	3	,	,	PUNCT
issue-2636	120	4	the	the	DET
issue-2636	120	5	machine	machine	NOUN
issue-2636	120	6	factory	factory	NOUN
issue-2636	120	7	red	red	ADJ
issue-2636	120	8	excavator	excavator	NOUN
issue-2636	120	9	changed	change	VERB
issue-2636	120	10	its	its	PRON
issue-2636	120	11	name	name	NOUN
issue-2636	120	12	to	to	ADP
issue-2636	120	13	atek	atek	PROPN
issue-2636	120	14	,	,	PUNCT
issue-2636	120	15	where	where	SCONJ
issue-2636	120	16	the	the	DET
issue-2636	120	17	abbreviation	abbreviation	NOUN
issue-2636	120	18	partly	partly	ADV
issue-2636	120	19	stands	stand	VERB
issue-2636	120	20	for	for	ADP
issue-2636	120	21	the	the	DET
issue-2636	120	22	name	name	NOUN
issue-2636	120	23	of	of	ADP
issue-2636	120	24	the	the	DET
issue-2636	120	25	equipment	equipment	NOUN
issue-2636	120	26	it	it	PRON
issue-2636	120	27	produces	produce	VERB
issue-2636	120	28	,	,	PUNCT
issue-2636	120	29	removing	remove	VERB
issue-2636	120	30	the	the	DET
issue-2636	120	31	implication	implication	NOUN
issue-2636	120	32	of	of	ADP
issue-2636	120	33	the	the	DET
issue-2636	120	34	soviet	soviet	ADJ
issue-2636	120	35	symbol	symbol	NOUN
issue-2636	120	36	–	–	PUNCT
issue-2636	120	37	the	the	DET
issue-2636	120	38	red	red	ADJ
issue-2636	120	39	colour	colour	NOUN
issue-2636	120	40	.	.	PUNCT
issue-2636	121	1	this	this	PRON
issue-2636	121	2	includes	include	VERB
issue-2636	121	3	the	the	DET
issue-2636	121	4	removal	removal	NOUN
issue-2636	121	5	of	of	ADP
issue-2636	121	6	communist	communist	ADJ
issue-2636	121	7	names	name	NOUN
issue-2636	121	8	from	from	ADP
issue-2636	121	9	the	the	DET
issue-2636	121	10	names	name	NOUN
issue-2636	121	11	of	of	ADP
issue-2636	121	12	companies	company	NOUN
issue-2636	121	13	.	.	PUNCT
issue-2636	122	1	for	for	ADP
issue-2636	122	2	example	example	NOUN
issue-2636	122	3	,	,	PUNCT
issue-2636	122	4	the	the	DET
issue-2636	122	5	dnipropetrovsk	dnipropetrovsk	NOUN
issue-2636	122	6	metallurgical	metallurgical	ADJ
issue-2636	122	7	plant	plant	NOUN
issue-2636	122	8	,	,	PUNCT
issue-2636	122	9	named	name	VERB
issue-2636	122	10	after	after	ADP
issue-2636	122	11	petrovsky	petrovsky	ADV
issue-2636	122	12	,	,	PUNCT
issue-2636	122	13	became	become	VERB
issue-2636	122	14	the	the	DET
issue-2636	122	15	dnipro	dnipro	ADJ
issue-2636	122	16	metallurgical	metallurgical	ADJ
issue-2636	122	17	plant	plant	NOUN
issue-2636	122	18	.	.	PUNCT
issue-2636	123	1	2	2	X
issue-2636	123	2	.	.	X
issue-2636	123	3	the	the	DET
issue-2636	123	4	addition	addition	NOUN
issue-2636	123	5	of	of	ADP
issue-2636	123	6	national	national	ADJ
issue-2636	123	7	meaning	meaning	NOUN
issue-2636	123	8	to	to	ADP
issue-2636	123	9	the	the	DET
issue-2636	123	10	name	name	NOUN
issue-2636	123	11	is	be	AUX
issue-2636	123	12	primarily	primarily	ADV
issue-2636	123	13	accomplished	accomplish	VERB
issue-2636	123	14	through	through	ADP
issue-2636	123	15	the	the	DET
issue-2636	123	16	incorporation	incorporation	NOUN
issue-2636	123	17	of	of	ADP
issue-2636	123	18	the	the	DET
issue-2636	123	19	noun	noun	NOUN
issue-2636	123	20	"	"	PUNCT
issue-2636	123	21	ukraine	ukraine	NOUN
issue-2636	123	22	"	"	PUNCT
issue-2636	123	23	or	or	CCONJ
issue-2636	123	24	the	the	DET
issue-2636	123	25	adjective	adjective	ADJ
issue-2636	123	26	"	"	PUNCT
issue-2636	123	27	ukrainian	ukrainian	ADJ
issue-2636	123	28	"	"	PUNCT
issue-2636	123	29	(	(	PUNCT
issue-2636	123	30	or	or	CCONJ
issue-2636	123	31	its	its	PRON
issue-2636	123	32	abridged	abridge	VERB
issue-2636	123	33	form	form	NOUN
issue-2636	123	34	in	in	ADP
issue-2636	123	35	compound	compound	NOUN
issue-2636	123	36	nominations	nomination	NOUN
issue-2636	123	37	)	)	PUNCT
issue-2636	123	38	into	into	ADP
issue-2636	123	39	the	the	DET
issue-2636	123	40	nomenclature	nomenclature	NOUN
issue-2636	123	41	of	of	ADP
issue-2636	123	42	the	the	DET
issue-2636	123	43	companies	company	NOUN
issue-2636	123	44	.	.	PUNCT
issue-2636	124	1	here	here	ADV
issue-2636	124	2	are	be	AUX
issue-2636	124	3	some	some	DET
issue-2636	124	4	examples	example	NOUN
issue-2636	124	5	:	:	PUNCT
issue-2636	124	6	ukrzaliznytsia	ukrzaliznytsia	PROPN
issue-2636	124	7	(	(	PUNCT
issue-2636	124	8	ukrainian	ukrainian	ADJ
issue-2636	124	9	railways	railway	NOUN
issue-2636	124	10	)	)	PUNCT
issue-2636	124	11	,	,	PUNCT
issue-2636	124	12	naftogaz	naftogaz	NOUN
issue-2636	124	13	of	of	ADP
issue-2636	124	14	ukraine	ukraine	NOUN
issue-2636	124	15	,	,	PUNCT
issue-2636	124	16	ukrtelecom	ukrtelecom	PROPN
issue-2636	124	17	,	,	PUNCT
issue-2636	124	18	ukrposhta	ukrposhta	PROPN
issue-2636	124	19	(	(	PUNCT
issue-2636	124	20	ukrainian	ukrainian	ADJ
issue-2636	124	21	postal	postal	ADJ
issue-2636	124	22	service	service	PROPN
issue-2636	124	23	)	)	PUNCT
issue-2636	124	24	,	,	PUNCT
issue-2636	124	25	ukrspyrt	ukrspyrt	NOUN
issue-2636	124	26	,	,	PUNCT
issue-2636	124	27	ukrinterenergo	ukrinterenergo	NOUN
issue-2636	124	28	,	,	PUNCT
issue-2636	124	29	etc	etc	X
issue-2636	124	30	.	.	X
issue-2636	125	1	the	the	DET
issue-2636	125	2	tendency	tendency	NOUN
issue-2636	125	3	to	to	PART
issue-2636	125	4	make	make	VERB
issue-2636	125	5	the	the	DET
issue-2636	125	6	companies	company	NOUN
issue-2636	125	7	'	'	PART
issue-2636	125	8	brand	brand	NOUN
issue-2636	125	9	names	name	NOUN
issue-2636	125	10	nationally	nationally	ADV
issue-2636	125	11	salient	salient	NOUN
issue-2636	125	12	is	be	AUX
issue-2636	125	13	observed	observe	VERB
issue-2636	125	14	not	not	PART
issue-2636	125	15	only	only	ADV
issue-2636	125	16	in	in	ADP
issue-2636	125	17	renaming	rename	VERB
issue-2636	125	18	the	the	DET
issue-2636	125	19	companies	company	NOUN
issue-2636	125	20	from	from	ADP
issue-2636	125	21	the	the	DET
issue-2636	125	22	ukrainian	ukrainian	ADJ
issue-2636	125	23	colonial	colonial	NOUN
issue-2636	125	24	past	past	NOUN
issue-2636	125	25	but	but	CCONJ
issue-2636	125	26	also	also	ADV
issue-2636	125	27	in	in	ADP
issue-2636	125	28	giving	give	VERB
issue-2636	125	29	names	name	NOUN
issue-2636	125	30	to	to	ADP
issue-2636	125	31	the	the	DET
issue-2636	125	32	ones	one	NOUN
issue-2636	125	33	that	that	PRON
issue-2636	125	34	appeared	appear	VERB
issue-2636	125	35	after	after	ADP
issue-2636	125	36	1991	1991	NUM
issue-2636	125	37	,	,	PUNCT
issue-2636	125	38	when	when	SCONJ
issue-2636	125	39	ukraine	ukraine	PROPN
issue-2636	125	40	gained	gain	VERB
issue-2636	125	41	independence	independence	NOUN
issue-2636	125	42	.	.	PUNCT
issue-2636	126	1	national	national	ADJ
issue-2636	126	2	identity	identity	NOUN
issue-2636	126	3	in	in	ADP
issue-2636	126	4	the	the	DET
issue-2636	126	5	brand	brand	NOUN
issue-2636	126	6	names	name	NOUN
issue-2636	126	7	is	be	AUX
issue-2636	126	8	also	also	ADV
issue-2636	126	9	emphasised	emphasise	VERB
issue-2636	126	10	by	by	ADP
issue-2636	126	11	local	local	ADJ
issue-2636	126	12	toponymy	toponymy	NOUN
issue-2636	126	13	,	,	PUNCT
issue-2636	126	14	deployed	deploy	VERB
issue-2636	126	15	in	in	ADP
issue-2636	126	16	the	the	DET
issue-2636	126	17	names	name	NOUN
issue-2636	126	18	,	,	PUNCT
issue-2636	126	19	such	such	ADJ
issue-2636	126	20	as	as	ADP
issue-2636	126	21	naftokhimik	naftokhimik	ADJ
issue-2636	126	22	prykarpattya	prykarpattya	NOUN
issue-2636	126	23	,	,	PUNCT
issue-2636	126	24	karpatnaftochim	karpatnaftochim	PROPN
issue-2636	126	25	,	,	PUNCT
issue-2636	126	26	halychyna	halychyna	NOUN
issue-2636	126	27	oil	oil	NOUN
issue-2636	126	28	refinery	refinery	NOUN
issue-2636	126	29	complex	complex	NOUN
issue-2636	126	30	,	,	PUNCT
issue-2636	126	31	kyivstar	kyivstar	NOUN
issue-2636	126	32	mobile	mobile	ADJ
issue-2636	126	33	company	company	NOUN
issue-2636	126	34	.	.	PUNCT
issue-2636	127	1	in	in	ADP
issue-2636	127	2	addition	addition	NOUN
issue-2636	127	3	to	to	ADP
issue-2636	127	4	the	the	DET
issue-2636	127	5	'	'	PUNCT
issue-2636	127	6	decolonisation	decolonisation	NOUN
issue-2636	127	7	'	'	PUNCT
issue-2636	127	8	of	of	ADP
issue-2636	127	9	brand	brand	NOUN
issue-2636	127	10	names	name	NOUN
issue-2636	127	11	,	,	PUNCT
issue-2636	127	12	other	other	ADJ
issue-2636	127	13	postcolonial	postcolonial	ADJ
issue-2636	127	14	branding	branding	NOUN
issue-2636	127	15	tools	tool	NOUN
issue-2636	127	16	include	include	VERB
issue-2636	127	17	logos	logo	NOUN
issue-2636	127	18	and	and	CCONJ
issue-2636	127	19	product	product	NOUN
issue-2636	127	20	packaging	packaging	NOUN
issue-2636	127	21	.	.	PUNCT
issue-2636	128	1	businesses	business	NOUN
issue-2636	128	2	endeavour	endeavour	VERB
issue-2636	128	3	to	to	PART
issue-2636	128	4	cultivate	cultivate	VERB
issue-2636	128	5	a	a	DET
issue-2636	128	6	national	national	ADJ
issue-2636	128	7	sentiment	sentiment	NOUN
issue-2636	128	8	,	,	PUNCT
issue-2636	128	9	a	a	DET
issue-2636	128	10	strategy	strategy	NOUN
issue-2636	128	11	that	that	PRON
issue-2636	128	12	has	have	VERB
issue-2636	128	13	the	the	DET
issue-2636	128	14	potential	potential	NOUN
issue-2636	128	15	to	to	PART
issue-2636	128	16	foster	foster	VERB
issue-2636	128	17	an	an	DET
issue-2636	128	18	increase	increase	NOUN
issue-2636	128	19	in	in	ADP
issue-2636	128	20	loyal	loyal	ADJ
issue-2636	128	21	customers	customer	NOUN
issue-2636	128	22	by	by	ADP
issue-2636	128	23	promoting	promote	VERB
issue-2636	128	24	cultural	cultural	ADJ
issue-2636	128	25	distinctiveness	distinctiveness	NOUN
issue-2636	128	26	and	and	CCONJ
issue-2636	128	27	accentuating	accentuate	VERB
issue-2636	128	28	traits	trait	NOUN
issue-2636	128	29	that	that	PRON
issue-2636	128	30	are	be	AUX
issue-2636	128	31	characteristic	characteristic	ADJ
issue-2636	128	32	of	of	ADP
issue-2636	128	33	the	the	DET
issue-2636	128	34	liberated	liberated	ADJ
issue-2636	128	35	ethnos	ethno	NOUN
issue-2636	128	36	.	.	PUNCT
issue-2636	129	1	this	this	DET
issue-2636	129	2	phenomenon	phenomenon	NOUN
issue-2636	129	3	can	can	AUX
issue-2636	129	4	be	be	AUX
issue-2636	129	5	exemplified	exemplify	VERB
issue-2636	129	6	by	by	ADP
issue-2636	129	7	a	a	DET
issue-2636	129	8	number	number	NOUN
issue-2636	129	9	of	of	ADP
issue-2636	129	10	ukrainian	ukrainian	ADJ
issue-2636	129	11	companies	company	NOUN
issue-2636	129	12	,	,	PUNCT
issue-2636	129	13	which	which	PRON
issue-2636	129	14	utilise	utilise	VERB
issue-2636	129	15	the	the	DET
issue-2636	129	16	colours	colour	NOUN
issue-2636	129	17	of	of	ADP
issue-2636	129	18	the	the	DET
issue-2636	129	19	national	national	ADJ
issue-2636	129	20	flag	flag	NOUN
issue-2636	129	21	in	in	ADP
issue-2636	129	22	their	their	PRON
issue-2636	129	23	logos	logo	NOUN
issue-2636	129	24	,	,	PUNCT
issue-2636	129	25	including	include	VERB
issue-2636	129	26	kyivstar	kyivstar	NOUN
issue-2636	129	27	,	,	PUNCT
issue-2636	129	28	ukravtodor	ukravtodor	NOUN
issue-2636	129	29	(	(	PUNCT
issue-2636	129	30	the	the	DET
issue-2636	129	31	ministry	ministry	PROPN
issue-2636	129	32	for	for	ADP
issue-2636	129	33	communities	community	NOUN
issue-2636	129	34	and	and	CCONJ
issue-2636	129	35	territories	territory	NOUN
issue-2636	129	36	development	development	NOUN
issue-2636	129	37	of	of	ADP
issue-2636	129	38	ukraine	ukraine	NOUN
issue-2636	129	39	)	)	PUNCT
issue-2636	129	40	,	,	PUNCT
issue-2636	129	41	and	and	CCONJ
issue-2636	129	42	ukrhydroenergo	ukrhydroenergo	X
issue-2636	129	43	.	.	PUNCT
issue-2636	130	1	the	the	DET
issue-2636	130	2	logo	logo	NOUN
issue-2636	130	3	feature	feature	NOUN
issue-2636	130	4	of	of	ADP
issue-2636	130	5	branding	branding	NOUN
issue-2636	130	6	is	be	AUX
issue-2636	130	7	inextricably	inextricably	ADV
issue-2636	130	8	linked	link	VERB
issue-2636	130	9	to	to	ADP
issue-2636	130	10	packaging	packaging	NOUN
issue-2636	130	11	,	,	PUNCT
issue-2636	130	12	which	which	PRON
issue-2636	130	13	is	be	AUX
issue-2636	130	14	itself	itself	PRON
issue-2636	130	15	a	a	DET
issue-2636	130	16	sub	sub	NOUN
issue-2636	130	17	-	-	NOUN
issue-2636	130	18	tool	tool	NOUN
issue-2636	130	19	of	of	ADP
issue-2636	130	20	branding	branding	NOUN
issue-2636	130	21	.	.	PUNCT
issue-2636	131	1	numerous	numerous	ADJ
issue-2636	131	2	enterprises	enterprise	NOUN
issue-2636	131	3	endeavour	endeavour	VERB
issue-2636	131	4	to	to	PART
issue-2636	131	5	accentuate	accentuate	VERB
issue-2636	131	6	their	their	PRON
issue-2636	131	7	national	national	ADJ
issue-2636	131	8	affiliation	affiliation	NOUN
issue-2636	131	9	by	by	ADP
issue-2636	131	10	incorporating	incorporate	VERB
issue-2636	131	11	national	national	ADJ
issue-2636	131	12	symbols	symbol	NOUN
issue-2636	131	13	on	on	ADP
issue-2636	131	14	the	the	DET
issue-2636	131	15	packaging	packaging	NOUN
issue-2636	131	16	of	of	ADP
issue-2636	131	17	their	their	PRON
issue-2636	131	18	products	product	NOUN
issue-2636	131	19	.	.	PUNCT
issue-2636	132	1	for	for	ADP
issue-2636	132	2	instance	instance	NOUN
issue-2636	132	3	,	,	PUNCT
issue-2636	132	4	companies	company	NOUN
issue-2636	132	5	like	like	ADP
issue-2636	132	6	avk	avk	PROPN
issue-2636	132	7	(	(	PUNCT
issue-2636	132	8	‘	'	PUNCT
issue-2636	132	9	авк	авк	NOUN
issue-2636	132	10	’	'	PUNCT
issue-2636	132	11	in	in	ADP
issue-2636	132	12	ukrainian	ukrainian	PROPN
issue-2636	132	13	)	)	PUNCT
issue-2636	132	14	,	,	PUNCT
issue-2636	132	15	kyiv	kyiv	PROPN
issue-2636	132	16	bkk	bkk	PROPN
issue-2636	132	17	(	(	PUNCT
issue-2636	132	18	kyiv	kyiv	PROPN
issue-2636	132	19	bakery	bakery	NOUN
issue-2636	132	20	and	and	CCONJ
issue-2636	132	21	confectionery	confectionery	NOUN
issue-2636	132	22	plant	plant	NOUN
issue-2636	132	23	)	)	PUNCT
issue-2636	132	24	,	,	PUNCT
issue-2636	132	25	molokia	molokia	NOUN
issue-2636	132	26	,	,	PUNCT
issue-2636	132	27	etc	etc	X
issue-2636	132	28	.	.	X
issue-2636	132	29	have	have	AUX
issue-2636	132	30	been	be	AUX
issue-2636	132	31	known	know	VERB
issue-2636	132	32	to	to	PART
issue-2636	132	33	utilise	utilise	VERB
issue-2636	132	34	ukrainian	ukrainian	ADJ
issue-2636	132	35	national	national	ADJ
issue-2636	132	36	motifs	motif	NOUN
issue-2636	132	37	in	in	ADP
issue-2636	132	38	the	the	DET
issue-2636	132	39	packaging	packaging	NOUN
issue-2636	132	40	of	of	ADP
issue-2636	132	41	their	their	PRON
issue-2636	132	42	products	product	NOUN
issue-2636	132	43	,	,	PUNCT
issue-2636	132	44	thereby	thereby	ADV
issue-2636	132	45	underlining	underline	VERB
issue-2636	132	46	cultural	cultural	ADJ
issue-2636	132	47	identity	identity	NOUN
issue-2636	132	48	and	and	CCONJ
issue-2636	132	49	heritage	heritage	NOUN
issue-2636	132	50	.	.	PUNCT
issue-2636	133	1	this	this	DET
issue-2636	133	2	phenomenon	phenomenon	NOUN
issue-2636	133	3	also	also	ADV
issue-2636	133	4	pertains	pertain	VERB
issue-2636	133	5	to	to	ADP
issue-2636	133	6	international	international	ADJ
issue-2636	133	7	companies	company	NOUN
issue-2636	133	8	,	,	PUNCT
issue-2636	133	9	which	which	PRON
issue-2636	133	10	adapt	adapt	VERB
issue-2636	133	11	their	their	PRON
issue-2636	133	12	products	product	NOUN
issue-2636	133	13	to	to	PART
issue-2636	133	14	suit	suit	VERB
issue-2636	133	15	local	local	ADJ
issue-2636	133	16	markets	market	NOUN
issue-2636	133	17	.	.	PUNCT
issue-2636	134	1	for	for	ADP
issue-2636	134	2	instance	instance	NOUN
issue-2636	134	3	,	,	PUNCT
issue-2636	134	4	sandora	sandora	PROPN
issue-2636	134	5	employs	employ	VERB
issue-2636	134	6	national	national	ADJ
issue-2636	134	7	motifs	motif	NOUN
issue-2636	134	8	on	on	ADP
issue-2636	134	9	the	the	DET
issue-2636	134	10	bottle	bottle	NOUN
issue-2636	134	11	labels	label	NOUN
issue-2636	134	12	.	.	PUNCT
issue-2636	135	1	branding	brand	VERB
issue-2636	135	2	as	as	ADP
issue-2636	135	3	a	a	DET
issue-2636	135	4	communication	communication	NOUN
issue-2636	135	5	tool	tool	NOUN
issue-2636	135	6	can	can	AUX
issue-2636	135	7	be	be	AUX
issue-2636	135	8	used	use	VERB
issue-2636	135	9	not	not	PART
issue-2636	135	10	only	only	ADV
issue-2636	135	11	for	for	ADP
issue-2636	135	12	business	business	NOUN
issue-2636	135	13	interactions	interaction	NOUN
issue-2636	135	14	between	between	ADP
issue-2636	135	15	companies	company	NOUN
issue-2636	135	16	,	,	PUNCT
issue-2636	135	17	but	but	CCONJ
issue-2636	135	18	also	also	ADV
issue-2636	135	19	as	as	ADP
issue-2636	135	20	a	a	DET
issue-2636	135	21	governmental	governmental	ADJ
issue-2636	135	22	and	and	CCONJ
issue-2636	135	23	political	political	ADJ
issue-2636	135	24	tool	tool	NOUN
issue-2636	135	25	.	.	PUNCT
issue-2636	136	1	the	the	DET
issue-2636	136	2	concept	concept	NOUN
issue-2636	136	3	of	of	ADP
issue-2636	136	4	nation	nation	NOUN
issue-2636	136	5	branding	branding	NOUN
issue-2636	136	6	emerged	emerge	VERB
issue-2636	136	7	in	in	ADP
issue-2636	136	8	the	the	DET
issue-2636	136	9	early	early	ADJ
issue-2636	136	10	21st	21st	ADJ
issue-2636	136	11	century	century	NOUN
issue-2636	136	12	,	,	PUNCT
issue-2636	136	13	using	use	VERB
issue-2636	136	14	advertising	advertising	NOUN
issue-2636	136	15	,	,	PUNCT
issue-2636	136	16	public	public	ADJ
issue-2636	136	17	relations	relation	NOUN
issue-2636	136	18	and	and	CCONJ
issue-2636	136	19	marketing	marketing	NOUN
issue-2636	136	20	techniques	technique	NOUN
issue-2636	136	21	to	to	PART
issue-2636	136	22	enhance	enhance	VERB
issue-2636	136	23	the	the	DET
issue-2636	136	24	global	global	ADJ
issue-2636	136	25	reputation	reputation	NOUN
issue-2636	136	26	of	of	ADP
issue-2636	136	27	countries	country	NOUN
issue-2636	136	28	.	.	PUNCT
issue-2636	137	1	the	the	DET
issue-2636	137	2	strategic	strategic	ADJ
issue-2636	137	3	timing	timing	NOUN
issue-2636	137	4	of	of	ADP
issue-2636	137	5	these	these	DET
issue-2636	137	6	campaigns	campaign	NOUN
issue-2636	137	7	is	be	AUX
issue-2636	137	8	often	often	ADV
issue-2636	137	9	such	such	ADJ
issue-2636	137	10	that	that	SCONJ
issue-2636	137	11	they	they	PRON
issue-2636	137	12	coincide	coincide	VERB
issue-2636	137	13	with	with	ADP
issue-2636	137	14	significant	significant	ADJ
issue-2636	137	15	sporting	sporting	NOUN
issue-2636	137	16	,	,	PUNCT
issue-2636	137	17	cultural	cultural	ADJ
issue-2636	137	18	,	,	PUNCT
issue-2636	137	19	or	or	CCONJ
issue-2636	137	20	political	political	ADJ
issue-2636	137	21	events	event	NOUN
issue-2636	137	22	,	,	PUNCT
issue-2636	137	23	including	include	VERB
issue-2636	137	24	the	the	DET
issue-2636	137	25	olympics	olympic	NOUN
issue-2636	137	26	.	.	PUNCT
issue-2636	138	1	following	follow	VERB
issue-2636	138	2	the	the	DET
issue-2636	138	3	fall	fall	NOUN
issue-2636	138	4	of	of	ADP
issue-2636	138	5	the	the	DET
issue-2636	138	6	berlin	berlin	PROPN
issue-2636	138	7	wall	wall	NOUN
issue-2636	138	8	and	and	CCONJ
issue-2636	138	9	the	the	DET
issue-2636	138	10	dissolution	dissolution	NOUN
issue-2636	138	11	of	of	ADP
issue-2636	138	12	the	the	DET
issue-2636	138	13	soviet	soviet	PROPN
issue-2636	138	14	union	union	PROPN
issue-2636	138	15	in	in	ADP
issue-2636	138	16	1991	1991	NUM
issue-2636	138	17	,	,	PUNCT
issue-2636	138	18	the	the	DET
issue-2636	138	19	formerly	formerly	ADV
issue-2636	138	20	communist	communist	ADJ
issue-2636	138	21	nations	nation	NOUN
issue-2636	138	22	of	of	ADP
issue-2636	138	23	eastern	eastern	PROPN
issue-2636	138	24	europe	europe	PROPN
issue-2636	138	25	were	be	AUX
issue-2636	138	26	particularly	particularly	ADV
issue-2636	138	27	keen	keen	ADJ
issue-2636	138	28	on	on	ADP
issue-2636	138	29	rebranding	rebrande	VERB
issue-2636	138	30	themselves	themselves	PRON
issue-2636	138	31	in	in	ADP
issue-2636	138	32	order	order	NOUN
issue-2636	138	33	to	to	PART
issue-2636	138	34	develop	develop	VERB
issue-2636	138	35	a	a	DET
issue-2636	138	36	refreshed	refreshed	ADJ
issue-2636	138	37	international	international	ADJ
issue-2636	138	38	image	image	NOUN
issue-2636	138	39	(	(	PUNCT
issue-2636	138	40	kaneva	kaneva	PROPN
issue-2636	138	41	,	,	PUNCT
issue-2636	138	42	2022	2022	NUM
issue-2636	138	43	)	)	PUNCT
issue-2636	138	44	.	.	PUNCT
issue-2636	139	1	when	when	SCONJ
issue-2636	139	2	estonian	estonian	ADJ
issue-2636	139	3	musicians	musician	NOUN
issue-2636	139	4	triumphed	triumph	VERB
issue-2636	139	5	at	at	ADP
issue-2636	139	6	the	the	DET
issue-2636	139	7	2001	2001	NUM
issue-2636	139	8	eurovision	eurovision	NOUN
issue-2636	139	9	song	song	PROPN
issue-2636	139	10	contest	contest	NOUN
issue-2636	139	11	,	,	PUNCT
issue-2636	139	12	estonia	estonia	PROPN
issue-2636	139	13	became	become	VERB
issue-2636	139	14	the	the	DET
issue-2636	139	15	first	first	ADJ
issue-2636	139	16	post	post	ADJ
issue-2636	139	17	-	-	ADJ
issue-2636	139	18	soviet	soviet	ADJ
issue-2636	139	19	nation	nation	NOUN
issue-2636	139	20	to	to	PART
issue-2636	139	21	win	win	VERB
issue-2636	139	22	the	the	DET
issue-2636	139	23	title	title	NOUN
issue-2636	139	24	.	.	PUNCT
issue-2636	140	1	in	in	ADP
issue-2636	140	2	anticipation	anticipation	NOUN
issue-2636	140	3	of	of	ADP
issue-2636	140	4	hosting	host	VERB
issue-2636	140	5	eurovision	eurovision	NOUN
issue-2636	140	6	the	the	DET
issue-2636	140	7	following	following	ADJ
issue-2636	140	8	year	year	NOUN
issue-2636	140	9	,	,	PUNCT
issue-2636	140	10	the	the	DET
issue-2636	140	11	estonian	estonian	ADJ
issue-2636	140	12	government	government	NOUN
issue-2636	140	13	hired	hire	VERB
issue-2636	140	14	an	an	DET
issue-2636	140	15	international	international	ADJ
issue-2636	140	16	advertising	advertising	NOUN
issue-2636	140	17	firm	firm	NOUN
issue-2636	140	18	to	to	PART
issue-2636	140	19	create	create	VERB
issue-2636	140	20	a	a	DET
issue-2636	140	21	contemporary	contemporary	ADJ
issue-2636	140	22	national	national	ADJ
issue-2636	140	23	brand	brand	NOUN
issue-2636	140	24	for	for	ADP
issue-2636	140	25	the	the	DET
issue-2636	140	26	country	country	NOUN
issue-2636	140	27	.	.	PUNCT
issue-2636	141	1	studies	study	NOUN
issue-2636	141	2	suggest	suggest	VERB
issue-2636	141	3	that	that	SCONJ
issue-2636	141	4	nation	nation	NOUN
issue-2636	141	5	branding	branding	NOUN
issue-2636	141	6	efforts	effort	NOUN
issue-2636	141	7	in	in	ADP
issue-2636	141	8	former	former	ADJ
issue-2636	141	9	communist	communist	ADJ
issue-2636	141	10	countries	country	NOUN
issue-2636	141	11	have	have	AUX
issue-2636	141	12	not	not	PART
issue-2636	141	13	been	be	AUX
issue-2636	141	14	aimed	aim	VERB
issue-2636	141	15	solely	solely	ADV
issue-2636	141	16	at	at	ADP
issue-2636	141	17	an	an	DET
issue-2636	141	18	international	international	ADJ
issue-2636	141	19	audience	audience	NOUN
issue-2636	141	20	.	.	PUNCT
issue-2636	142	1	these	these	DET
issue-2636	142	2	initiatives	initiative	NOUN
issue-2636	142	3	also	also	ADV
issue-2636	142	4	provided	provide	VERB
issue-2636	142	5	a	a	DET
issue-2636	142	6	novel	novel	ADJ
issue-2636	142	7	framework	framework	NOUN
issue-2636	142	8	for	for	ADP
issue-2636	142	9	discussing	discuss	VERB
issue-2636	142	10	national	national	ADJ
issue-2636	142	11	identities	identity	NOUN
issue-2636	142	12	domestically	domestically	ADV
issue-2636	142	13	,	,	PUNCT
issue-2636	142	14	reimagining	reimagine	VERB
issue-2636	142	15	national	national	ADJ
issue-2636	142	16	values	value	NOUN
issue-2636	142	17	and	and	CCONJ
issue-2636	142	18	goals	goal	NOUN
issue-2636	142	19	through	through	ADP
issue-2636	142	20	the	the	DET
issue-2636	142	21	lens	lens	NOUN
issue-2636	142	22	of	of	ADP
issue-2636	142	23	marketing	marketing	NOUN
issue-2636	142	24	(	(	PUNCT
issue-2636	142	25	kaneva	kaneva	PROPN
issue-2636	142	26	,	,	PUNCT
issue-2636	142	27	2022	2022	NUM
issue-2636	142	28	)	)	PUNCT
issue-2636	142	29	.	.	PUNCT
issue-2636	143	1	moreover	moreover	ADV
issue-2636	143	2	,	,	PUNCT
issue-2636	143	3	as	as	SCONJ
issue-2636	143	4	ukraine	ukraine	PROPN
issue-2636	143	5	has	have	AUX
issue-2636	143	6	demonstrated	demonstrate	VERB
issue-2636	143	7	,	,	PUNCT
issue-2636	143	8	national	national	ADJ
issue-2636	143	9	branding	branding	NOUN
issue-2636	143	10	can	can	AUX
issue-2636	143	11	also	also	ADV
issue-2636	143	12	be	be	AUX
issue-2636	143	13	used	use	VERB
issue-2636	143	14	to	to	PART
issue-2636	143	15	wage	wage	VERB
issue-2636	143	16	war	war	NOUN
issue-2636	143	17	.	.	PUNCT
issue-2636	144	1	after	after	ADP
issue-2636	144	2	the	the	DET
issue-2636	144	3	russia	russia	PROPN
issue-2636	144	4	’s	’s	PART
issue-2636	144	5	attack	attack	NOUN
issue-2636	144	6	,	,	PUNCT
issue-2636	144	7	ukrainian	ukrainian	ADJ
issue-2636	144	8	president	president	PROPN
issue-2636	144	9	volodymyr	volodymyr	PROPN
issue-2636	144	10	zelenskyy	zelenskyy	PROPN
issue-2636	144	11	,	,	PUNCT
issue-2636	144	12	on	on	ADP
issue-2636	144	13	april	april	PROPN
issue-2636	144	14	7	7	NUM
issue-2636	144	15	,	,	PUNCT
issue-2636	144	16	2022	2022	NUM
issue-2636	144	17	,	,	PUNCT
issue-2636	144	18	in	in	ADP
issue-2636	144	19	a	a	DET
issue-2636	144	20	video	video	NOUN
issue-2636	144	21	address	address	NOUN
issue-2636	144	22	,	,	PUNCT
issue-2636	144	23	endorsed	endorse	VERB
issue-2636	144	24	the	the	DET
issue-2636	144	25	wartime	wartime	ADJ
issue-2636	144	26	branding	branding	NOUN
issue-2636	144	27	campaign	campaign	NOUN
issue-2636	144	28	"	"	PUNCT
issue-2636	144	29	be	be	AUX
issue-2636	144	30	brave	brave	ADJ
issue-2636	144	31	like	like	ADP
issue-2636	144	32	ukraine	ukraine	NOUN
issue-2636	144	33	"	"	PUNCT
issue-2636	144	34	(	(	PUNCT
issue-2636	144	35	zelenskyy	zelenskyy	NOUN
issue-2636	144	36	,	,	PUNCT
issue-2636	144	37	2022	2022	NUM
issue-2636	144	38	)	)	PUNCT
issue-2636	144	39	.	.	PUNCT
issue-2636	145	1	this	this	DET
issue-2636	145	2	case	case	NOUN
issue-2636	145	3	shows	show	VERB
issue-2636	145	4	that	that	SCONJ
issue-2636	145	5	branding	branding	NOUN
issue-2636	145	6	can	can	AUX
issue-2636	145	7	be	be	AUX
issue-2636	145	8	a	a	DET
issue-2636	145	9	powerful	powerful	ADJ
issue-2636	145	10	tool	tool	NOUN
issue-2636	145	11	to	to	PART
issue-2636	145	12	promote	promote	VERB
issue-2636	145	13	a	a	DET
issue-2636	145	14	national	national	ADJ
issue-2636	145	15	idea	idea	NOUN
issue-2636	145	16	,	,	PUNCT
issue-2636	145	17	sovereignty	sovereignty	NOUN
issue-2636	145	18	and	and	CCONJ
issue-2636	145	19	cultural	cultural	ADJ
issue-2636	145	20	heritage	heritage	NOUN
issue-2636	145	21	both	both	CCONJ
issue-2636	145	22	domestically	domestically	ADV
issue-2636	145	23	and	and	CCONJ
issue-2636	145	24	globally	globally	ADV
issue-2636	145	25	.	.	PUNCT
issue-2636	146	1	3.2	3.2	NUM
issue-2636	146	2	advertising	advertising	NOUN
issue-2636	146	3	in	in	ADP
issue-2636	146	4	addition	addition	NOUN
issue-2636	146	5	to	to	ADP
issue-2636	146	6	branding	branding	NOUN
issue-2636	146	7	,	,	PUNCT
issue-2636	146	8	another	another	DET
issue-2636	146	9	pivotal	pivotal	ADJ
issue-2636	146	10	communication	communication	NOUN
issue-2636	146	11	instrument	instrument	NOUN
issue-2636	146	12	is	be	AUX
issue-2636	146	13	advertising	advertising	NOUN
issue-2636	146	14	,	,	PUNCT
issue-2636	146	15	which	which	PRON
issue-2636	146	16	ought	ought	AUX
issue-2636	146	17	to	to	PART
issue-2636	146	18	be	be	AUX
issue-2636	146	19	employed	employ	VERB
issue-2636	146	20	judiciously	judiciously	ADV
issue-2636	146	21	for	for	ADP
issue-2636	146	22	postcolonial	postcolonial	ADJ
issue-2636	146	23	target	target	NOUN
issue-2636	146	24	markets	market	NOUN
issue-2636	146	25	.	.	PUNCT
issue-2636	147	1	while	while	SCONJ
issue-2636	147	2	branding	branding	NOUN
issue-2636	147	3	aspires	aspire	VERB
issue-2636	147	4	to	to	PART
issue-2636	147	5	engender	engender	VERB
issue-2636	147	6	a	a	DET
issue-2636	147	7	distinct	distinct	ADJ
issue-2636	147	8	ambience	ambience	NOUN
issue-2636	147	9	or	or	CCONJ
issue-2636	147	10	ethos	ethos	NOUN
issue-2636	147	11	,	,	PUNCT
issue-2636	147	12	advertising	advertising	NOUN
issue-2636	147	13	aims	aim	VERB
issue-2636	147	14	to	to	PART
issue-2636	147	15	instil	instil	VERB
issue-2636	147	16	this	this	DET
issue-2636	147	17	ambience	ambience	NOUN
issue-2636	147	18	in	in	ADP
issue-2636	147	19	the	the	DET
issue-2636	147	20	minds	mind	NOUN
issue-2636	147	21	of	of	ADP
issue-2636	147	22	consumers	consumer	NOUN
issue-2636	147	23	.	.	PUNCT
issue-2636	148	1	the	the	DET
issue-2636	148	2	overarching	overarching	ADJ
issue-2636	148	3	objectives	objective	NOUN
issue-2636	148	4	of	of	ADP
issue-2636	148	5	an	an	DET
issue-2636	148	6	advertising	advertising	NOUN
issue-2636	148	7	campaign	campaign	NOUN
issue-2636	148	8	encompass	encompass	VERB
issue-2636	148	9	the	the	DET
issue-2636	148	10	stimulation	stimulation	NOUN
issue-2636	148	11	of	of	ADP
issue-2636	148	12	demand	demand	NOUN
issue-2636	148	13	or	or	CCONJ
issue-2636	148	14	desire	desire	NOUN
issue-2636	148	15	for	for	ADP
issue-2636	148	16	baltic	baltic	ADJ
issue-2636	148	17	journal	journal	PROPN
issue-2636	148	18	of	of	ADP
issue-2636	148	19	economic	economic	ADJ
issue-2636	148	20	studies	study	NOUN
issue-2636	148	21	151	151	NUM
issue-2636	148	22	vol	vol	NOUN
issue-2636	148	23	.	.	PUNCT
issue-2636	149	1	10	10	NUM
issue-2636	149	2	no	no	NOUN
issue-2636	149	3	.	.	NOUN
issue-2636	149	4	5	5	NUM
issue-2636	149	5	,	,	PUNCT
issue-2636	149	6	2024	2024	NUM
issue-2636	149	7	the	the	DET
issue-2636	149	8	product	product	NOUN
issue-2636	149	9	,	,	PUNCT
issue-2636	149	10	the	the	DET
issue-2636	149	11	edification	edification	NOUN
issue-2636	149	12	of	of	ADP
issue-2636	149	13	customers	customer	NOUN
issue-2636	149	14	regarding	regard	VERB
issue-2636	149	15	product	product	NOUN
issue-2636	149	16	features	feature	NOUN
issue-2636	149	17	,	,	PUNCT
issue-2636	149	18	and	and	CCONJ
issue-2636	149	19	the	the	DET
issue-2636	149	20	persuasion	persuasion	NOUN
issue-2636	149	21	of	of	ADP
issue-2636	149	22	their	their	PRON
issue-2636	149	23	preference	preference	NOUN
issue-2636	149	24	for	for	ADP
issue-2636	149	25	the	the	DET
issue-2636	149	26	superiority	superiority	NOUN
issue-2636	149	27	of	of	ADP
issue-2636	149	28	the	the	DET
issue-2636	149	29	goods	good	NOUN
issue-2636	149	30	or	or	CCONJ
issue-2636	149	31	services	service	NOUN
issue-2636	149	32	offered	offer	VERB
issue-2636	149	33	by	by	ADP
issue-2636	149	34	the	the	DET
issue-2636	149	35	company	company	NOUN
issue-2636	149	36	(	(	PUNCT
issue-2636	149	37	american	american	PROPN
issue-2636	149	38	marketing	marketing	PROPN
issue-2636	149	39	association	association	PROPN
issue-2636	149	40	)	)	PUNCT
issue-2636	149	41	.	.	PUNCT
issue-2636	150	1	however	however	ADV
issue-2636	150	2	,	,	PUNCT
issue-2636	150	3	it	it	PRON
issue-2636	150	4	should	should	AUX
issue-2636	150	5	be	be	AUX
issue-2636	150	6	noted	note	VERB
issue-2636	150	7	that	that	SCONJ
issue-2636	150	8	the	the	DET
issue-2636	150	9	term	term	NOUN
issue-2636	150	10	"	"	PUNCT
issue-2636	150	11	advertising	advertising	NOUN
issue-2636	150	12	"	"	PUNCT
issue-2636	150	13	can	can	AUX
issue-2636	150	14	encompass	encompass	VERB
issue-2636	150	15	dual	dual	ADJ
issue-2636	150	16	meanings	meaning	NOUN
issue-2636	150	17	(	(	PUNCT
issue-2636	150	18	jones	jone	NOUN
issue-2636	150	19	,	,	PUNCT
issue-2636	150	20	2015	2015	NUM
issue-2636	150	21	)	)	PUNCT
issue-2636	150	22	.	.	PUNCT
issue-2636	151	1	the	the	DET
issue-2636	151	2	overt	overt	ADJ
issue-2636	151	3	message	message	NOUN
issue-2636	151	4	is	be	AUX
issue-2636	151	5	intended	intend	VERB
issue-2636	151	6	for	for	ADP
issue-2636	151	7	the	the	DET
issue-2636	151	8	consumer	consumer	NOUN
issue-2636	151	9	audience	audience	NOUN
issue-2636	151	10	,	,	PUNCT
issue-2636	151	11	while	while	SCONJ
issue-2636	151	12	underlying	underlying	ADJ
issue-2636	151	13	messages	message	NOUN
issue-2636	151	14	can	can	AUX
issue-2636	151	15	perpetuate	perpetuate	VERB
issue-2636	151	16	colonial	colonial	ADJ
issue-2636	151	17	ideologies	ideology	NOUN
issue-2636	151	18	relating	relate	VERB
issue-2636	151	19	to	to	ADP
issue-2636	151	20	race	race	NOUN
issue-2636	151	21	,	,	PUNCT
issue-2636	151	22	class	class	NOUN
issue-2636	151	23	,	,	PUNCT
issue-2636	151	24	and	and	CCONJ
issue-2636	151	25	gender	gender	NOUN
issue-2636	151	26	(	(	PUNCT
issue-2636	151	27	jones	jones	PROPN
issue-2636	151	28	2018	2018	NUM
issue-2636	151	29	)	)	PUNCT
issue-2636	151	30	.	.	PUNCT
issue-2636	152	1	from	from	ADP
issue-2636	152	2	a	a	DET
issue-2636	152	3	postcolonial	postcolonial	ADJ
issue-2636	152	4	perspective	perspective	NOUN
issue-2636	152	5	,	,	PUNCT
issue-2636	152	6	certain	certain	ADJ
issue-2636	152	7	advertisements	advertisement	NOUN
issue-2636	152	8	are	be	AUX
issue-2636	152	9	perceived	perceive	VERB
issue-2636	152	10	as	as	ADP
issue-2636	152	11	being	be	AUX
issue-2636	152	12	ethically	ethically	ADV
issue-2636	152	13	questionable	questionable	ADJ
issue-2636	152	14	,	,	PUNCT
issue-2636	152	15	as	as	SCONJ
issue-2636	152	16	they	they	PRON
issue-2636	152	17	promote	promote	VERB
issue-2636	152	18	racial	racial	ADJ
issue-2636	152	19	or	or	CCONJ
issue-2636	152	20	national	national	ADJ
issue-2636	152	21	discrimination	discrimination	NOUN
issue-2636	152	22	and	and	CCONJ
issue-2636	152	23	the	the	DET
issue-2636	152	24	superiority	superiority	NOUN
issue-2636	152	25	of	of	ADP
issue-2636	152	26	one	one	NUM
issue-2636	152	27	nation	nation	NOUN
issue-2636	152	28	over	over	ADP
issue-2636	152	29	another	another	PRON
issue-2636	152	30	.	.	PUNCT
issue-2636	153	1	a	a	DET
issue-2636	153	2	case	case	NOUN
issue-2636	153	3	in	in	ADP
issue-2636	153	4	point	point	NOUN
issue-2636	153	5	is	be	AUX
issue-2636	153	6	a	a	DET
issue-2636	153	7	poster	poster	NOUN
issue-2636	153	8	created	create	VERB
issue-2636	153	9	by	by	ADP
issue-2636	153	10	the	the	DET
issue-2636	153	11	soap	soap	NOUN
issue-2636	153	12	manufacturer	manufacturer	NOUN
issue-2636	153	13	n.	n.	PROPN
issue-2636	153	14	k.	k.	PROPN
issue-2636	153	15	fairbank	fairbank	PROPN
issue-2636	153	16	company	company	PROPN
issue-2636	153	17	in	in	ADP
issue-2636	153	18	the	the	DET
issue-2636	153	19	early	early	ADJ
issue-2636	153	20	20th	20th	ADJ
issue-2636	153	21	century	century	NOUN
issue-2636	153	22	(	(	PUNCT
issue-2636	153	23	23	23	NUM
issue-2636	153	24	vintage	vintage	ADJ
issue-2636	153	25	ads	ad	NOUN
issue-2636	153	26	)	)	PUNCT
issue-2636	153	27	,	,	PUNCT
issue-2636	153	28	which	which	PRON
issue-2636	153	29	features	feature	VERB
issue-2636	153	30	a	a	DET
issue-2636	153	31	white	white	ADJ
issue-2636	153	32	girl	girl	NOUN
issue-2636	153	33	querying	query	VERB
issue-2636	153	34	a	a	DET
issue-2636	153	35	black	black	ADJ
issue-2636	153	36	boy	boy	NOUN
issue-2636	153	37	as	as	ADP
issue-2636	153	38	to	to	ADP
issue-2636	153	39	why	why	SCONJ
issue-2636	153	40	his	his	PRON
issue-2636	153	41	mother	mother	NOUN
issue-2636	153	42	does	do	AUX
issue-2636	153	43	not	not	PART
issue-2636	153	44	wash	wash	VERB
issue-2636	153	45	him	he	PRON
issue-2636	153	46	with	with	ADP
issue-2636	153	47	fairy	fairy	NOUN
issue-2636	153	48	soap	soap	NOUN
issue-2636	153	49	.	.	PUNCT
issue-2636	154	1	the	the	DET
issue-2636	154	2	body	body	NOUN
issue-2636	154	3	language	language	NOUN
issue-2636	154	4	of	of	ADP
issue-2636	154	5	the	the	DET
issue-2636	154	6	two	two	NUM
issue-2636	154	7	children	child	NOUN
issue-2636	154	8	serves	serve	VERB
issue-2636	154	9	to	to	PART
issue-2636	154	10	underscore	underscore	VERB
issue-2636	154	11	the	the	DET
issue-2636	154	12	discomfort	discomfort	NOUN
issue-2636	154	13	of	of	ADP
issue-2636	154	14	the	the	DET
issue-2636	154	15	conversation	conversation	NOUN
issue-2636	154	16	,	,	PUNCT
issue-2636	154	17	while	while	SCONJ
issue-2636	154	18	highlighting	highlight	VERB
issue-2636	154	19	the	the	DET
issue-2636	154	20	dominant	dominant	ADJ
issue-2636	154	21	role	role	NOUN
issue-2636	154	22	of	of	ADP
issue-2636	154	23	the	the	DET
issue-2636	154	24	white	white	ADJ
issue-2636	154	25	child	child	NOUN
issue-2636	154	26	in	in	ADP
issue-2636	154	27	the	the	DET
issue-2636	154	28	interaction	interaction	NOUN
issue-2636	154	29	.	.	PUNCT
issue-2636	155	1	a	a	DET
issue-2636	155	2	review	review	NOUN
issue-2636	155	3	of	of	ADP
issue-2636	155	4	mcdonald	mcdonald	PROPN
issue-2636	155	5	's	's	PART
issue-2636	155	6	tv	tv	NOUN
issue-2636	155	7	advertisements	advertisement	NOUN
issue-2636	155	8	from	from	ADP
issue-2636	155	9	agencies	agency	NOUN
issue-2636	155	10	worldwide	worldwide	ADV
issue-2636	155	11	reveals	reveal	VERB
issue-2636	155	12	a	a	DET
issue-2636	155	13	recurrent	recurrent	ADJ
issue-2636	155	14	theme	theme	NOUN
issue-2636	155	15	of	of	ADP
issue-2636	155	16	cultural	cultural	ADJ
issue-2636	155	17	and	and	CCONJ
issue-2636	155	18	racial	racial	ADJ
issue-2636	155	19	stereotypes	stereotype	NOUN
issue-2636	155	20	in	in	ADP
issue-2636	155	21	the	the	DET
issue-2636	155	22	marketing	marketing	NOUN
issue-2636	155	23	of	of	ADP
issue-2636	155	24	themed	theme	VERB
issue-2636	155	25	hamburgers	hamburger	NOUN
issue-2636	155	26	.	.	PUNCT
issue-2636	156	1	for	for	ADP
issue-2636	156	2	instance	instance	NOUN
issue-2636	156	3	,	,	PUNCT
issue-2636	156	4	the	the	DET
issue-2636	156	5	agency	agency	NOUN
issue-2636	156	6	for	for	ADP
issue-2636	156	7	mcdonald	mcdonald	PROPN
issue-2636	156	8	's	's	PART
issue-2636	156	9	germany	germany	PROPN
issue-2636	156	10	employed	employ	VERB
issue-2636	156	11	the	the	DET
issue-2636	156	12	racial	racial	ADJ
issue-2636	156	13	stereotype	stereotype	NOUN
issue-2636	156	14	of	of	ADP
issue-2636	156	15	a	a	DET
issue-2636	156	16	moustachioed	moustachioed	ADJ
issue-2636	156	17	mexican	mexican	ADJ
issue-2636	156	18	male	male	NOUN
issue-2636	156	19	wearing	wear	VERB
issue-2636	156	20	a	a	DET
issue-2636	156	21	sombrero	sombrero	NOUN
issue-2636	156	22	and	and	CCONJ
issue-2636	156	23	poncho	poncho	NOUN
issue-2636	156	24	to	to	PART
issue-2636	156	25	promote	promote	VERB
issue-2636	156	26	a	a	DET
issue-2636	156	27	texmex	texmex	PROPN
issue-2636	156	28	-	-	PUNCT
issue-2636	156	29	themed	theme	VERB
issue-2636	156	30	burger	burger	NOUN
issue-2636	156	31	.	.	PUNCT
issue-2636	157	1	a	a	DET
issue-2636	157	2	similar	similar	ADJ
issue-2636	157	3	phenomenon	phenomenon	NOUN
issue-2636	157	4	was	be	AUX
issue-2636	157	5	observed	observe	VERB
issue-2636	157	6	in	in	ADP
issue-2636	157	7	australia	australia	PROPN
issue-2636	157	8	in	in	ADP
issue-2636	157	9	2010	2010	NUM
issue-2636	157	10	,	,	PUNCT
issue-2636	157	11	when	when	SCONJ
issue-2636	157	12	the	the	DET
issue-2636	157	13	introduction	introduction	NOUN
issue-2636	157	14	of	of	ADP
issue-2636	157	15	a	a	DET
issue-2636	157	16	mexican	mexican	ADJ
issue-2636	157	17	burger	burger	NOUN
issue-2636	157	18	was	be	AUX
issue-2636	157	19	accompanied	accompany	VERB
issue-2636	157	20	by	by	ADP
issue-2636	157	21	the	the	DET
issue-2636	157	22	use	use	NOUN
issue-2636	157	23	of	of	ADP
issue-2636	157	24	a	a	DET
issue-2636	157	25	cartoonish	cartoonish	ADJ
issue-2636	157	26	stereotype	stereotype	NOUN
issue-2636	157	27	.	.	PUNCT
issue-2636	158	1	this	this	DET
issue-2636	158	2	conventional	conventional	ADJ
issue-2636	158	3	imagery	imagery	NOUN
issue-2636	158	4	was	be	AUX
issue-2636	158	5	also	also	ADV
issue-2636	158	6	adopted	adopt	VERB
issue-2636	158	7	in	in	ADP
issue-2636	158	8	advertisements	advertisement	NOUN
issue-2636	158	9	created	create	VERB
issue-2636	158	10	in	in	ADP
issue-2636	158	11	london	london	PROPN
issue-2636	158	12	for	for	ADP
issue-2636	158	13	the	the	DET
issue-2636	158	14	uk	uk	PROPN
issue-2636	158	15	release	release	NOUN
issue-2636	158	16	of	of	ADP
issue-2636	158	17	a	a	DET
issue-2636	158	18	mexican	mexican	ADJ
issue-2636	158	19	hamburger	hamburger	NOUN
issue-2636	158	20	(	(	PUNCT
issue-2636	158	21	jones	jones	PROPN
issue-2636	158	22	,	,	PUNCT
issue-2636	158	23	2015	2015	NUM
issue-2636	158	24	)	)	PUNCT
issue-2636	158	25	.	.	PUNCT
issue-2636	159	1	a	a	DET
issue-2636	159	2	further	further	ADJ
issue-2636	159	3	egregious	egregious	ADJ
issue-2636	159	4	illustration	illustration	NOUN
issue-2636	159	5	of	of	ADP
issue-2636	159	6	the	the	DET
issue-2636	159	7	problematic	problematic	ADJ
issue-2636	159	8	utilisation	utilisation	NOUN
issue-2636	159	9	of	of	ADP
issue-2636	159	10	marketing	marketing	NOUN
issue-2636	159	11	instruments	instrument	NOUN
issue-2636	159	12	in	in	ADP
issue-2636	159	13	the	the	DET
issue-2636	159	14	postcolonial	postcolonial	ADJ
issue-2636	159	15	context	context	NOUN
issue-2636	159	16	is	be	AUX
issue-2636	159	17	exemplified	exemplify	VERB
issue-2636	159	18	by	by	ADP
issue-2636	159	19	a	a	DET
issue-2636	159	20	2013	2013	NUM
issue-2636	159	21	advertisement	advertisement	NOUN
issue-2636	159	22	conceived	conceive	VERB
issue-2636	159	23	by	by	ADP
issue-2636	159	24	general	general	ADJ
issue-2636	159	25	motors	motor	NOUN
issue-2636	159	26	,	,	PUNCT
issue-2636	159	27	which	which	PRON
issue-2636	159	28	served	serve	VERB
issue-2636	159	29	to	to	PART
issue-2636	159	30	perpetuate	perpetuate	VERB
issue-2636	159	31	racial	racial	ADJ
issue-2636	159	32	stereotypes	stereotype	NOUN
issue-2636	159	33	.	.	PUNCT
issue-2636	160	1	the	the	DET
issue-2636	160	2	advertisement	advertisement	NOUN
issue-2636	160	3	in	in	ADP
issue-2636	160	4	question	question	NOUN
issue-2636	160	5	featured	feature	VERB
issue-2636	160	6	the	the	DET
issue-2636	160	7	1938	1938	NUM
issue-2636	160	8	song	song	NOUN
issue-2636	160	9	entitled	entitle	VERB
issue-2636	160	10	"	"	PUNCT
issue-2636	160	11	oriental	oriental	ADJ
issue-2636	160	12	swing	swing	NOUN
issue-2636	160	13	"	"	PUNCT
issue-2636	160	14	,	,	PUNCT
issue-2636	160	15	and	and	CCONJ
issue-2636	160	16	employed	employ	VERB
issue-2636	160	17	a	a	DET
issue-2636	160	18	mocking	mock	VERB
issue-2636	160	19	tone	tone	NOUN
issue-2636	160	20	towards	towards	ADP
issue-2636	160	21	geisha	geisha	NOUN
issue-2636	160	22	girls	girl	NOUN
issue-2636	160	23	by	by	ADP
issue-2636	160	24	suggesting	suggest	VERB
issue-2636	160	25	an	an	DET
issue-2636	160	26	inaccuracy	inaccuracy	NOUN
issue-2636	160	27	in	in	ADP
issue-2636	160	28	their	their	PRON
issue-2636	160	29	pronunciation	pronunciation	NOUN
issue-2636	160	30	of	of	ADP
issue-2636	160	31	the	the	DET
issue-2636	160	32	letter	letter	NOUN
issue-2636	160	33	"	"	PUNCT
issue-2636	160	34	r	r	NOUN
issue-2636	160	35	"	"	PUNCT
issue-2636	160	36	,	,	PUNCT
issue-2636	160	37	instead	instead	ADV
issue-2636	160	38	producing	produce	VERB
issue-2636	160	39	the	the	DET
issue-2636	160	40	word	word	NOUN
issue-2636	160	41	"	"	PUNCT
issue-2636	160	42	amelicans	amelican	NOUN
issue-2636	160	43	"	"	PUNCT
issue-2636	160	44	in	in	ADP
issue-2636	160	45	its	its	PRON
issue-2636	160	46	place	place	NOUN
issue-2636	160	47	.	.	PUNCT
issue-2636	161	1	following	follow	VERB
issue-2636	161	2	considerable	considerable	ADJ
issue-2636	161	3	public	public	ADJ
issue-2636	161	4	disapproval	disapproval	NOUN
issue-2636	161	5	,	,	PUNCT
issue-2636	161	6	the	the	DET
issue-2636	161	7	advertisement	advertisement	NOUN
issue-2636	161	8	was	be	AUX
issue-2636	161	9	promptly	promptly	ADV
issue-2636	161	10	withdrawn	withdraw	VERB
issue-2636	161	11	,	,	PUNCT
issue-2636	161	12	and	and	CCONJ
issue-2636	161	13	both	both	CCONJ
issue-2636	161	14	the	the	DET
issue-2636	161	15	client	client	NOUN
issue-2636	161	16	and	and	CCONJ
issue-2636	161	17	the	the	DET
issue-2636	161	18	agency	agency	NOUN
issue-2636	161	19	issued	issue	VERB
issue-2636	161	20	standard	standard	ADJ
issue-2636	161	21	apologies	apology	NOUN
issue-2636	161	22	,	,	PUNCT
issue-2636	161	23	pledging	pledge	VERB
issue-2636	161	24	to	to	PART
issue-2636	161	25	enhance	enhance	VERB
issue-2636	161	26	their	their	PRON
issue-2636	161	27	approval	approval	NOUN
issue-2636	161	28	process	process	NOUN
issue-2636	161	29	(	(	PUNCT
issue-2636	161	30	bowling	bowling	NOUN
issue-2636	161	31	,	,	PUNCT
issue-2636	161	32	2019	2019	NUM
issue-2636	161	33	)	)	PUNCT
issue-2636	161	34	.	.	PUNCT
issue-2636	162	1	it	it	PRON
issue-2636	162	2	is	be	AUX
issue-2636	162	3	evident	evident	ADJ
issue-2636	162	4	that	that	SCONJ
issue-2636	162	5	this	this	DET
issue-2636	162	6	incident	incident	NOUN
issue-2636	162	7	had	have	VERB
issue-2636	162	8	a	a	DET
issue-2636	162	9	detrimental	detrimental	ADJ
issue-2636	162	10	effect	effect	NOUN
issue-2636	162	11	on	on	ADP
issue-2636	162	12	the	the	DET
issue-2636	162	13	company	company	NOUN
issue-2636	162	14	's	's	PART
issue-2636	162	15	market	market	NOUN
issue-2636	162	16	reputation	reputation	NOUN
issue-2636	162	17	.	.	PUNCT
issue-2636	163	1	consequently	consequently	ADV
issue-2636	163	2	,	,	PUNCT
issue-2636	163	3	advertising	advertising	NOUN
issue-2636	163	4	can	can	AUX
issue-2636	163	5	be	be	AUX
issue-2636	163	6	regarded	regard	VERB
issue-2636	163	7	as	as	ADP
issue-2636	163	8	a	a	DET
issue-2636	163	9	tool	tool	NOUN
issue-2636	163	10	utilised	utilise	VERB
issue-2636	163	11	by	by	ADP
issue-2636	163	12	the	the	DET
issue-2636	163	13	ruling	rule	VERB
issue-2636	163	14	class	class	NOUN
issue-2636	163	15	for	for	ADP
issue-2636	163	16	the	the	DET
issue-2636	163	17	purposes	purpose	NOUN
issue-2636	163	18	of	of	ADP
issue-2636	163	19	colonisation	colonisation	NOUN
issue-2636	163	20	(	(	PUNCT
issue-2636	163	21	jones	jones	PROPN
issue-2636	163	22	,	,	PUNCT
issue-2636	163	23	2022	2022	NUM
issue-2636	163	24	)	)	PUNCT
issue-2636	163	25	.	.	PUNCT
issue-2636	164	1	for	for	ADP
issue-2636	164	2	over	over	ADP
issue-2636	164	3	a	a	DET
issue-2636	164	4	century	century	NOUN
issue-2636	164	5	,	,	PUNCT
issue-2636	164	6	western	western	ADJ
issue-2636	164	7	advertising	advertising	NOUN
issue-2636	164	8	agencies	agency	NOUN
issue-2636	164	9	have	have	AUX
issue-2636	164	10	been	be	AUX
issue-2636	164	11	present	present	ADJ
issue-2636	164	12	in	in	ADP
issue-2636	164	13	developing	develop	VERB
issue-2636	164	14	nations	nation	NOUN
issue-2636	164	15	,	,	PUNCT
issue-2636	164	16	propagating	propagate	VERB
issue-2636	164	17	their	their	PRON
issue-2636	164	18	clients	client	NOUN
issue-2636	164	19	'	'	PART
issue-2636	164	20	brands	brand	NOUN
issue-2636	164	21	through	through	ADP
issue-2636	164	22	the	the	DET
issue-2636	164	23	appropriation	appropriation	NOUN
issue-2636	164	24	and	and	CCONJ
issue-2636	164	25	reinterpretation	reinterpretation	NOUN
issue-2636	164	26	of	of	ADP
issue-2636	164	27	cultural	cultural	ADJ
issue-2636	164	28	codes	code	NOUN
issue-2636	164	29	and	and	CCONJ
issue-2636	164	30	symbols	symbol	NOUN
issue-2636	164	31	to	to	PART
issue-2636	164	32	establish	establish	VERB
issue-2636	164	33	authenticity	authenticity	NOUN
issue-2636	164	34	with	with	ADP
issue-2636	164	35	both	both	DET
issue-2636	164	36	consumers	consumer	NOUN
issue-2636	164	37	and	and	CCONJ
issue-2636	164	38	what	what	PRON
issue-2636	164	39	marx	marx	PROPN
issue-2636	164	40	termed	term	VERB
issue-2636	164	41	"	"	PUNCT
issue-2636	164	42	the	the	DET
issue-2636	164	43	ruling	rule	VERB
issue-2636	164	44	class	class	NOUN
issue-2636	164	45	"	"	PUNCT
issue-2636	164	46	.	.	PUNCT
issue-2636	165	1	the	the	DET
issue-2636	165	2	spectacle	spectacle	NOUN
issue-2636	165	3	of	of	ADP
issue-2636	165	4	advertising	advertising	NOUN
issue-2636	165	5	has	have	AUX
issue-2636	165	6	been	be	AUX
issue-2636	165	7	identified	identify	VERB
issue-2636	165	8	as	as	ADP
issue-2636	165	9	an	an	DET
issue-2636	165	10	integral	integral	ADJ
issue-2636	165	11	component	component	NOUN
issue-2636	165	12	of	of	ADP
issue-2636	165	13	mass	mass	ADJ
issue-2636	165	14	media	medium	NOUN
issue-2636	165	15	,	,	PUNCT
issue-2636	165	16	which	which	PRON
issue-2636	165	17	,	,	PUNCT
issue-2636	165	18	as	as	ADP
issue-2636	165	19	debord	debord	NOUN
issue-2636	165	20	(	(	PUNCT
issue-2636	165	21	1995	1995	NUM
issue-2636	165	22	)	)	PUNCT
issue-2636	165	23	noted	note	VERB
issue-2636	165	24	,	,	PUNCT
issue-2636	165	25	promotes	promote	VERB
issue-2636	165	26	consumerism	consumerism	NOUN
issue-2636	165	27	.	.	PUNCT
issue-2636	166	1	following	follow	VERB
issue-2636	166	2	a	a	DET
issue-2636	166	3	comprehensive	comprehensive	ADJ
issue-2636	166	4	review	review	NOUN
issue-2636	166	5	of	of	ADP
issue-2636	166	6	the	the	DET
issue-2636	166	7	literature	literature	NOUN
issue-2636	166	8	on	on	ADP
issue-2636	166	9	the	the	DET
issue-2636	166	10	subject	subject	NOUN
issue-2636	166	11	,	,	PUNCT
issue-2636	166	12	it	it	PRON
issue-2636	166	13	can	can	AUX
issue-2636	166	14	be	be	AUX
issue-2636	166	15	concluded	conclude	VERB
issue-2636	166	16	that	that	SCONJ
issue-2636	166	17	the	the	DET
issue-2636	166	18	success	success	NOUN
issue-2636	166	19	of	of	ADP
issue-2636	166	20	an	an	DET
issue-2636	166	21	advertising	advertising	NOUN
issue-2636	166	22	campaign	campaign	NOUN
issue-2636	166	23	,	,	PUNCT
issue-2636	166	24	when	when	SCONJ
issue-2636	166	25	considered	consider	VERB
issue-2636	166	26	in	in	ADP
issue-2636	166	27	conjunction	conjunction	NOUN
issue-2636	166	28	with	with	ADP
issue-2636	166	29	other	other	ADJ
issue-2636	166	30	factors	factor	NOUN
issue-2636	166	31	,	,	PUNCT
issue-2636	166	32	is	be	AUX
issue-2636	166	33	contingent	contingent	ADJ
issue-2636	166	34	upon	upon	SCONJ
issue-2636	166	35	the	the	DET
issue-2636	166	36	adoption	adoption	NOUN
issue-2636	166	37	of	of	ADP
issue-2636	166	38	an	an	DET
issue-2636	166	39	effective	effective	ADJ
issue-2636	166	40	approach	approach	NOUN
issue-2636	166	41	to	to	ADP
issue-2636	166	42	the	the	DET
issue-2636	166	43	promotion	promotion	NOUN
issue-2636	166	44	of	of	ADP
issue-2636	166	45	cultural	cultural	ADJ
issue-2636	166	46	heritage	heritage	NOUN
issue-2636	166	47	and	and	CCONJ
issue-2636	166	48	the	the	DET
issue-2636	166	49	affirmation	affirmation	NOUN
issue-2636	166	50	of	of	ADP
issue-2636	166	51	national	national	ADJ
issue-2636	166	52	identity	identity	NOUN
issue-2636	166	53	and	and	CCONJ
issue-2636	166	54	independence	independence	NOUN
issue-2636	166	55	.	.	PUNCT
issue-2636	167	1	this	this	DET
issue-2636	167	2	assertion	assertion	NOUN
issue-2636	167	3	is	be	AUX
issue-2636	167	4	further	far	ADV
issue-2636	167	5	substantiated	substantiate	VERB
issue-2636	167	6	by	by	ADP
issue-2636	167	7	the	the	DET
issue-2636	167	8	utilisation	utilisation	NOUN
issue-2636	167	9	of	of	ADP
issue-2636	167	10	national	national	ADJ
issue-2636	167	11	symbols	symbol	NOUN
issue-2636	167	12	and	and	CCONJ
issue-2636	167	13	motifs	motif	NOUN
issue-2636	167	14	,	,	PUNCT
issue-2636	167	15	and	and	CCONJ
issue-2636	167	16	the	the	DET
issue-2636	167	17	deployment	deployment	NOUN
issue-2636	167	18	of	of	ADP
issue-2636	167	19	representatives	representative	NOUN
issue-2636	167	20	from	from	ADP
issue-2636	167	21	the	the	DET
issue-2636	167	22	formerly	formerly	ADV
issue-2636	167	23	colonised	colonise	VERB
issue-2636	167	24	society	society	NOUN
issue-2636	167	25	to	to	PART
issue-2636	167	26	feature	feature	VERB
issue-2636	167	27	in	in	ADP
issue-2636	167	28	promotional	promotional	ADJ
issue-2636	167	29	videos	video	NOUN
issue-2636	167	30	or	or	CCONJ
issue-2636	167	31	photographs	photograph	NOUN
issue-2636	167	32	.	.	PUNCT
issue-2636	168	1	it	it	PRON
issue-2636	168	2	is	be	AUX
issue-2636	168	3	evident	evident	ADJ
issue-2636	168	4	that	that	SCONJ
issue-2636	168	5	advertising	advertising	NOUN
issue-2636	168	6	campaigns	campaign	NOUN
issue-2636	168	7	employed	employ	VERB
issue-2636	168	8	by	by	ADP
issue-2636	168	9	prominent	prominent	ADJ
issue-2636	168	10	international	international	ADJ
issue-2636	168	11	corporations	corporation	NOUN
issue-2636	168	12	are	be	AUX
issue-2636	168	13	meticulously	meticulously	ADV
issue-2636	168	14	customised	customise	VERB
issue-2636	168	15	to	to	PART
issue-2636	168	16	address	address	VERB
issue-2636	168	17	the	the	DET
issue-2636	168	18	distinct	distinct	ADJ
issue-2636	168	19	characteristics	characteristic	NOUN
issue-2636	168	20	of	of	ADP
issue-2636	168	21	each	each	DET
issue-2636	168	22	target	target	NOUN
issue-2636	168	23	market	market	NOUN
issue-2636	168	24	,	,	PUNCT
issue-2636	168	25	particularly	particularly	ADV
issue-2636	168	26	within	within	ADP
issue-2636	168	27	the	the	DET
issue-2636	168	28	context	context	NOUN
issue-2636	168	29	of	of	ADP
issue-2636	168	30	a	a	DET
issue-2636	168	31	postcolonial	postcolonial	ADJ
issue-2636	168	32	market	market	NOUN
issue-2636	168	33	.	.	PUNCT
issue-2636	169	1	evidence	evidence	NOUN
issue-2636	169	2	suggests	suggest	VERB
issue-2636	169	3	that	that	SCONJ
issue-2636	169	4	businesses	business	NOUN
issue-2636	169	5	which	which	PRON
issue-2636	169	6	choose	choose	VERB
issue-2636	169	7	to	to	PART
issue-2636	169	8	acquit	acquit	VERB
issue-2636	169	9	colonialism	colonialism	NOUN
issue-2636	169	10	and	and	CCONJ
issue-2636	169	11	justify	justify	VERB
issue-2636	169	12	racism	racism	NOUN
issue-2636	169	13	by	by	ADP
issue-2636	169	14	shooting	shoot	VERB
issue-2636	169	15	the	the	DET
issue-2636	169	16	non	non	ADJ
issue-2636	169	17	-	-	ADJ
issue-2636	169	18	indigenous	indigenous	ADJ
issue-2636	169	19	population	population	NOUN
issue-2636	169	20	in	in	ADP
issue-2636	169	21	their	their	PRON
issue-2636	169	22	advertisements	advertisement	NOUN
issue-2636	169	23	tend	tend	VERB
issue-2636	169	24	to	to	PART
issue-2636	169	25	have	have	VERB
issue-2636	169	26	less	less	ADJ
issue-2636	169	27	local	local	ADJ
issue-2636	169	28	support	support	NOUN
issue-2636	169	29	,	,	PUNCT
issue-2636	169	30	which	which	PRON
issue-2636	169	31	results	result	VERB
issue-2636	169	32	in	in	ADP
issue-2636	169	33	reduced	reduced	ADJ
issue-2636	169	34	sales	sale	NOUN
issue-2636	169	35	in	in	ADP
issue-2636	169	36	the	the	DET
issue-2636	169	37	local	local	ADJ
issue-2636	169	38	market	market	NOUN
issue-2636	169	39	(	(	PUNCT
issue-2636	169	40	jones	jones	PROPN
issue-2636	169	41	,	,	PUNCT
issue-2636	169	42	2022	2022	NUM
issue-2636	169	43	)	)	PUNCT
issue-2636	169	44	.	.	PUNCT
issue-2636	170	1	this	this	PRON
issue-2636	170	2	is	be	AUX
issue-2636	170	3	particularly	particularly	ADV
issue-2636	170	4	acute	acute	ADJ
issue-2636	170	5	in	in	ADP
issue-2636	170	6	the	the	DET
issue-2636	170	7	ukrainian	ukrainian	ADJ
issue-2636	170	8	market	market	NOUN
issue-2636	170	9	,	,	PUNCT
issue-2636	170	10	as	as	SCONJ
issue-2636	170	11	ukrainians	ukrainians	PROPN
issue-2636	170	12	are	be	AUX
issue-2636	170	13	currently	currently	ADV
issue-2636	170	14	fighting	fight	VERB
issue-2636	170	15	for	for	ADP
issue-2636	170	16	their	their	PRON
issue-2636	170	17	independence	independence	NOUN
issue-2636	170	18	and	and	CCONJ
issue-2636	170	19	shedding	shed	VERB
issue-2636	170	20	blood	blood	NOUN
issue-2636	170	21	on	on	ADP
issue-2636	170	22	their	their	PRON
issue-2636	170	23	own	own	ADJ
issue-2636	170	24	land	land	NOUN
issue-2636	170	25	.	.	PUNCT
issue-2636	171	1	in	in	ADP
issue-2636	171	2	such	such	ADJ
issue-2636	171	3	conditions	condition	NOUN
issue-2636	171	4	,	,	PUNCT
issue-2636	171	5	no	no	DET
issue-2636	171	6	advertising	advertising	NOUN
issue-2636	171	7	message	message	NOUN
issue-2636	171	8	can	can	AUX
issue-2636	171	9	be	be	AUX
issue-2636	171	10	accepted	accept	VERB
issue-2636	171	11	by	by	ADP
issue-2636	171	12	the	the	DET
issue-2636	171	13	public	public	NOUN
issue-2636	171	14	that	that	PRON
issue-2636	171	15	has	have	VERB
issue-2636	171	16	any	any	DET
issue-2636	171	17	trace	trace	NOUN
issue-2636	171	18	of	of	ADP
issue-2636	171	19	imperialism	imperialism	NOUN
issue-2636	171	20	or	or	CCONJ
issue-2636	171	21	colonialism	colonialism	NOUN
issue-2636	171	22	.	.	PUNCT
issue-2636	172	1	on	on	ADP
issue-2636	172	2	the	the	DET
issue-2636	172	3	contrary	contrary	NOUN
issue-2636	172	4	,	,	PUNCT
issue-2636	172	5	the	the	DET
issue-2636	172	6	core	core	NOUN
issue-2636	172	7	of	of	ADP
issue-2636	172	8	all	all	DET
issue-2636	172	9	advertising	advertising	NOUN
issue-2636	172	10	campaigns	campaign	NOUN
issue-2636	172	11	is	be	AUX
issue-2636	172	12	the	the	DET
issue-2636	172	13	national	national	ADJ
issue-2636	172	14	idea	idea	NOUN
issue-2636	172	15	and	and	CCONJ
issue-2636	172	16	liberation	liberation	NOUN
issue-2636	172	17	.	.	PUNCT
issue-2636	173	1	furthermore	furthermore	ADV
issue-2636	173	2	,	,	PUNCT
issue-2636	173	3	advertising	advertising	NOUN
issue-2636	173	4	campaigns	campaign	NOUN
issue-2636	173	5	that	that	PRON
issue-2636	173	6	promote	promote	VERB
issue-2636	173	7	national	national	ADJ
issue-2636	173	8	values	value	NOUN
issue-2636	173	9	through	through	ADP
issue-2636	173	10	both	both	CCONJ
issue-2636	173	11	verbal	verbal	ADJ
issue-2636	173	12	and	and	CCONJ
issue-2636	173	13	practical	practical	ADJ
issue-2636	173	14	means	mean	NOUN
issue-2636	173	15	,	,	PUNCT
issue-2636	173	16	namely	namely	ADV
issue-2636	173	17	through	through	ADP
issue-2636	173	18	the	the	DET
issue-2636	173	19	allocation	allocation	NOUN
issue-2636	173	20	of	of	ADP
issue-2636	173	21	a	a	DET
issue-2636	173	22	percentage	percentage	NOUN
issue-2636	173	23	of	of	ADP
issue-2636	173	24	profits	profit	NOUN
issue-2636	173	25	to	to	ADP
issue-2636	173	26	defence	defence	NOUN
issue-2636	173	27	and	and	CCONJ
issue-2636	173	28	liberation	liberation	NOUN
issue-2636	173	29	initiatives	initiative	NOUN
issue-2636	173	30	,	,	PUNCT
issue-2636	173	31	have	have	AUX
issue-2636	173	32	been	be	AUX
issue-2636	173	33	observed	observe	VERB
issue-2636	173	34	to	to	PART
issue-2636	173	35	result	result	VERB
issue-2636	173	36	in	in	ADP
issue-2636	173	37	an	an	DET
issue-2636	173	38	increase	increase	NOUN
issue-2636	173	39	in	in	ADP
issue-2636	173	40	customer	customer	NOUN
issue-2636	173	41	acquisition	acquisition	NOUN
issue-2636	173	42	.	.	PUNCT
issue-2636	174	1	this	this	DET
issue-2636	174	2	phenomenon	phenomenon	NOUN
issue-2636	174	3	occurs	occur	VERB
issue-2636	174	4	even	even	ADV
issue-2636	174	5	in	in	ADP
issue-2636	174	6	instances	instance	NOUN
issue-2636	174	7	where	where	SCONJ
issue-2636	174	8	the	the	DET
issue-2636	174	9	product	product	NOUN
issue-2636	174	10	in	in	ADP
issue-2636	174	11	question	question	NOUN
issue-2636	174	12	is	be	AUX
issue-2636	174	13	not	not	PART
issue-2636	174	14	inherently	inherently	ADV
issue-2636	174	15	competitive	competitive	ADJ
issue-2636	174	16	in	in	ADP
issue-2636	174	17	its	its	PRON
issue-2636	174	18	market	market	NOUN
issue-2636	174	19	segment	segment	NOUN
issue-2636	174	20	.	.	PUNCT
issue-2636	175	1	this	this	PRON
issue-2636	175	2	suggests	suggest	VERB
issue-2636	175	3	that	that	SCONJ
issue-2636	175	4	the	the	DET
issue-2636	175	5	endorsement	endorsement	NOUN
issue-2636	175	6	of	of	ADP
issue-2636	175	7	national	national	ADJ
issue-2636	175	8	ideals	ideal	NOUN
issue-2636	175	9	takes	take	VERB
issue-2636	175	10	precedence	precedence	NOUN
issue-2636	175	11	over	over	ADP
issue-2636	175	12	mere	mere	ADJ
issue-2636	175	13	consumption	consumption	NOUN
issue-2636	175	14	.	.	PUNCT
issue-2636	176	1	it	it	PRON
issue-2636	176	2	is	be	AUX
issue-2636	176	3	therefore	therefore	ADV
issue-2636	176	4	incumbent	incumbent	ADJ
issue-2636	176	5	upon	upon	SCONJ
issue-2636	176	6	companies	company	NOUN
issue-2636	176	7	engaged	engage	VERB
issue-2636	176	8	in	in	ADP
issue-2636	176	9	business	business	NOUN
issue-2636	176	10	communication	communication	NOUN
issue-2636	176	11	in	in	ADP
issue-2636	176	12	postcolonial	postcolonial	ADJ
issue-2636	176	13	areas	area	NOUN
issue-2636	176	14	to	to	PART
issue-2636	176	15	deploy	deploy	VERB
issue-2636	176	16	advertising	advertising	NOUN
issue-2636	176	17	tools	tool	NOUN
issue-2636	176	18	with	with	ADP
issue-2636	176	19	a	a	DET
issue-2636	176	20	view	view	NOUN
issue-2636	176	21	to	to	ADP
issue-2636	176	22	increasing	increase	VERB
issue-2636	176	23	their	their	PRON
issue-2636	176	24	turnover	turnover	NOUN
issue-2636	176	25	,	,	PUNCT
issue-2636	176	26	as	as	ADV
issue-2636	176	27	well	well	ADV
issue-2636	176	28	as	as	ADP
issue-2636	176	29	to	to	ADP
issue-2636	176	30	promoting	promote	VERB
issue-2636	176	31	national	national	ADJ
issue-2636	176	32	rights	right	NOUN
issue-2636	176	33	for	for	ADP
issue-2636	176	34	liberty	liberty	NOUN
issue-2636	176	35	and	and	CCONJ
issue-2636	176	36	justice	justice	NOUN
issue-2636	176	37	.	.	PUNCT
issue-2636	177	1	this	this	DET
issue-2636	177	2	assertion	assertion	NOUN
issue-2636	177	3	is	be	AUX
issue-2636	177	4	not	not	PART
issue-2636	177	5	limited	limit	VERB
issue-2636	177	6	to	to	ADP
issue-2636	177	7	commercial	commercial	ADJ
issue-2636	177	8	enterprises	enterprise	NOUN
issue-2636	177	9	but	but	CCONJ
issue-2636	177	10	extends	extend	VERB
issue-2636	177	11	also	also	ADV
issue-2636	177	12	to	to	ADP
issue-2636	177	13	governmental	governmental	ADJ
issue-2636	177	14	national	national	ADJ
issue-2636	177	15	idea	idea	NOUN
issue-2636	177	16	promotion	promotion	NOUN
issue-2636	177	17	campaigns	campaign	NOUN
issue-2636	177	18	.	.	PUNCT
issue-2636	178	1	since	since	SCONJ
issue-2636	178	2	the	the	DET
issue-2636	178	3	commencement	commencement	NOUN
issue-2636	178	4	of	of	ADP
issue-2636	178	5	the	the	PRON
issue-2636	178	6	"	"	PUNCT
issue-2636	178	7	being	be	AUX
issue-2636	178	8	brave	brave	ADJ
issue-2636	178	9	is	be	AUX
issue-2636	178	10	our	our	PRON
issue-2636	178	11	brand	brand	NOUN
issue-2636	178	12	"	"	PUNCT
issue-2636	178	13	campaign	campaign	NOUN
issue-2636	178	14	in	in	ADP
issue-2636	178	15	the	the	DET
issue-2636	178	16	aftermath	aftermath	NOUN
issue-2636	178	17	of	of	ADP
issue-2636	178	18	the	the	DET
issue-2636	178	19	russia	russia	PROPN
issue-2636	178	20	’s	’s	PART
issue-2636	178	21	invasion	invasion	NOUN
issue-2636	178	22	,	,	PUNCT
issue-2636	178	23	national	national	ADJ
issue-2636	178	24	messages	message	NOUN
issue-2636	178	25	have	have	AUX
issue-2636	178	26	been	be	AUX
issue-2636	178	27	displayed	display	VERB
issue-2636	178	28	on	on	ADP
issue-2636	178	29	a	a	DET
issue-2636	178	30	diverse	diverse	ADJ
issue-2636	178	31	range	range	NOUN
issue-2636	178	32	of	of	ADP
issue-2636	178	33	media	medium	NOUN
issue-2636	178	34	,	,	PUNCT
issue-2636	178	35	including	include	VERB
issue-2636	178	36	juice	juice	NOUN
issue-2636	178	37	bottles	bottle	NOUN
issue-2636	178	38	and	and	CCONJ
issue-2636	178	39	billboards	billboard	NOUN
issue-2636	178	40	,	,	PUNCT
issue-2636	178	41	in	in	ADP
issue-2636	178	42	numerous	numerous	ADJ
issue-2636	178	43	cities	city	NOUN
issue-2636	178	44	across	across	ADP
issue-2636	178	45	the	the	DET
issue-2636	178	46	globe	globe	NOUN
issue-2636	178	47	.	.	PUNCT
issue-2636	179	1	the	the	DET
issue-2636	179	2	campaign	campaign	NOUN
issue-2636	179	3	has	have	AUX
issue-2636	179	4	also	also	ADV
issue-2636	179	5	been	be	AUX
issue-2636	179	6	implemented	implement	VERB
issue-2636	179	7	in	in	ADP
issue-2636	179	8	the	the	DET
issue-2636	179	9	us	us	PROPN
issue-2636	179	10	,	,	PUNCT
issue-2636	179	11	the	the	DET
issue-2636	179	12	united	united	PROPN
issue-2636	179	13	kingdom	kingdom	PROPN
issue-2636	179	14	,	,	PUNCT
issue-2636	179	15	canada	canada	PROPN
issue-2636	179	16	baltic	baltic	PROPN
issue-2636	179	17	journal	journal	PROPN
issue-2636	179	18	of	of	ADP
issue-2636	179	19	economic	economic	ADJ
issue-2636	179	20	studies	study	NOUN
issue-2636	179	21	152	152	NUM
issue-2636	179	22	vol	vol	NOUN
issue-2636	179	23	.	.	PUNCT
issue-2636	180	1	10	10	NUM
issue-2636	181	1	no	no	NOUN
issue-2636	181	2	.	.	NOUN
issue-2636	181	3	5	5	NUM
issue-2636	181	4	,	,	PUNCT
issue-2636	181	5	2024	2024	NUM
issue-2636	181	6	and	and	CCONJ
issue-2636	181	7	17	17	NUM
issue-2636	181	8	european	european	ADJ
issue-2636	181	9	countries	country	NOUN
issue-2636	181	10	,	,	PUNCT
issue-2636	181	11	including	include	VERB
issue-2636	181	12	germany	germany	PROPN
issue-2636	181	13	,	,	PUNCT
issue-2636	181	14	spain	spain	PROPN
issue-2636	181	15	and	and	CCONJ
issue-2636	181	16	sweden	sweden	PROPN
issue-2636	181	17	(	(	PUNCT
issue-2636	181	18	kaneva	kaneva	PROPN
issue-2636	181	19	,	,	PUNCT
issue-2636	181	20	2022	2022	NUM
issue-2636	181	21	)	)	PUNCT
issue-2636	181	22	.	.	PUNCT
issue-2636	182	1	3.3	3.3	NUM
issue-2636	182	2	pr	pr	NOUN
issue-2636	182	3	and	and	CCONJ
issue-2636	182	4	publicity	publicity	VERB
issue-2636	182	5	the	the	DET
issue-2636	182	6	remaining	remain	VERB
issue-2636	182	7	communicative	communicative	ADJ
issue-2636	182	8	instruments	instrument	NOUN
issue-2636	182	9	pertinent	pertinent	ADJ
issue-2636	182	10	to	to	ADP
issue-2636	182	11	the	the	DET
issue-2636	182	12	postcolonial	postcolonial	ADJ
issue-2636	182	13	and	and	CCONJ
issue-2636	182	14	decolonisation	decolonisation	NOUN
issue-2636	182	15	contexts	context	NOUN
issue-2636	182	16	are	be	AUX
issue-2636	182	17	public	public	ADJ
issue-2636	182	18	relations	relation	NOUN
issue-2636	182	19	and	and	CCONJ
issue-2636	182	20	publicity	publicity	NOUN
issue-2636	182	21	.	.	PUNCT
issue-2636	183	1	the	the	DET
issue-2636	183	2	objective	objective	NOUN
issue-2636	183	3	of	of	ADP
issue-2636	183	4	public	public	ADJ
issue-2636	183	5	relations	relation	NOUN
issue-2636	183	6	as	as	ADP
issue-2636	183	7	a	a	DET
issue-2636	183	8	means	means	NOUN
issue-2636	183	9	of	of	ADP
issue-2636	183	10	communication	communication	NOUN
issue-2636	183	11	is	be	AUX
issue-2636	183	12	to	to	PART
issue-2636	183	13	establish	establish	VERB
issue-2636	183	14	mutually	mutually	ADV
issue-2636	183	15	beneficial	beneficial	ADJ
issue-2636	183	16	relations	relation	NOUN
issue-2636	183	17	between	between	ADP
issue-2636	183	18	the	the	DET
issue-2636	183	19	business	business	NOUN
issue-2636	183	20	and	and	CCONJ
issue-2636	183	21	the	the	DET
issue-2636	183	22	public	public	NOUN
issue-2636	183	23	.	.	PUNCT
issue-2636	184	1	"	"	PUNCT
issue-2636	184	2	public	public	ADJ
issue-2636	184	3	relations	relation	NOUN
issue-2636	184	4	ensure	ensure	VERB
issue-2636	184	5	the	the	DET
issue-2636	184	6	presence	presence	NOUN
issue-2636	184	7	of	of	ADP
issue-2636	184	8	multiple	multiple	ADJ
issue-2636	184	9	and	and	CCONJ
issue-2636	184	10	competing	compete	VERB
issue-2636	184	11	voices	voice	NOUN
issue-2636	184	12	advocating	advocate	VERB
issue-2636	184	13	in	in	ADP
issue-2636	184	14	the	the	DET
issue-2636	184	15	public	public	ADJ
issue-2636	184	16	sphere	sphere	NOUN
issue-2636	184	17	,	,	PUNCT
issue-2636	184	18	which	which	PRON
issue-2636	184	19	is	be	AUX
issue-2636	184	20	necessary	necessary	ADJ
issue-2636	184	21	to	to	PART
issue-2636	184	22	provide	provide	VERB
issue-2636	184	23	a	a	DET
issue-2636	184	24	fair	fair	ADJ
issue-2636	184	25	and	and	CCONJ
issue-2636	184	26	effective	effective	ADJ
issue-2636	184	27	debate	debate	NOUN
issue-2636	184	28	of	of	ADP
issue-2636	184	29	public	public	ADJ
issue-2636	184	30	issues	issue	NOUN
issue-2636	184	31	.	.	PUNCT
issue-2636	184	32	"	"	PUNCT
issue-2636	185	1	(	(	PUNCT
issue-2636	185	2	edgett	edgett	NOUN
issue-2636	185	3	,	,	PUNCT
issue-2636	185	4	2001	2001	NUM
issue-2636	185	5	)	)	PUNCT
issue-2636	185	6	consequently	consequently	ADV
issue-2636	185	7	,	,	PUNCT
issue-2636	185	8	from	from	ADP
issue-2636	185	9	a	a	DET
issue-2636	185	10	postcolonial	postcolonial	ADJ
issue-2636	185	11	perspective	perspective	NOUN
issue-2636	185	12	,	,	PUNCT
issue-2636	185	13	a	a	DET
issue-2636	185	14	pr	pr	NOUN
issue-2636	185	15	strategy	strategy	NOUN
issue-2636	185	16	must	must	AUX
issue-2636	185	17	consider	consider	VERB
issue-2636	185	18	the	the	DET
issue-2636	185	19	voices	voice	NOUN
issue-2636	185	20	of	of	ADP
issue-2636	185	21	the	the	DET
issue-2636	185	22	subaltern	subaltern	NOUN
issue-2636	185	23	,	,	PUNCT
issue-2636	185	24	which	which	PRON
issue-2636	185	25	have	have	AUX
issue-2636	185	26	been	be	AUX
issue-2636	185	27	,	,	PUNCT
issue-2636	185	28	or	or	CCONJ
issue-2636	185	29	still	still	ADV
issue-2636	185	30	are	be	AUX
issue-2636	185	31	,	,	PUNCT
issue-2636	185	32	muted	muted	ADJ
issue-2636	185	33	(	(	PUNCT
issue-2636	185	34	anwer	anwer	NOUN
issue-2636	185	35	,	,	PUNCT
issue-2636	185	36	2016	2016	NUM
issue-2636	185	37	,	,	PUNCT
issue-2636	185	38	p.	p.	NOUN
issue-2636	185	39	68	68	NUM
issue-2636	185	40	)	)	PUNCT
issue-2636	185	41	.	.	PUNCT
issue-2636	186	1	in	in	ADP
issue-2636	186	2	the	the	DET
issue-2636	186	3	context	context	NOUN
issue-2636	186	4	of	of	ADP
issue-2636	186	5	product	product	NOUN
issue-2636	186	6	promotion	promotion	NOUN
issue-2636	186	7	,	,	PUNCT
issue-2636	186	8	businesses	business	NOUN
issue-2636	186	9	must	must	AUX
issue-2636	186	10	align	align	VERB
issue-2636	186	11	with	with	ADP
issue-2636	186	12	the	the	DET
issue-2636	186	13	national	national	ADJ
issue-2636	186	14	aspirations	aspiration	NOUN
issue-2636	186	15	of	of	ADP
issue-2636	186	16	a	a	DET
issue-2636	186	17	decolonised	decolonised	ADJ
issue-2636	186	18	society	society	NOUN
issue-2636	186	19	,	,	PUNCT
issue-2636	186	20	emphasising	emphasise	VERB
issue-2636	186	21	and	and	CCONJ
issue-2636	186	22	promoting	promote	VERB
issue-2636	186	23	their	their	PRON
issue-2636	186	24	cultural	cultural	ADJ
issue-2636	186	25	heritage	heritage	NOUN
issue-2636	186	26	and	and	CCONJ
issue-2636	186	27	independence	independence	NOUN
issue-2636	186	28	.	.	PUNCT
issue-2636	187	1	a	a	DET
issue-2636	187	2	practical	practical	ADJ
issue-2636	187	3	way	way	NOUN
issue-2636	187	4	to	to	PART
issue-2636	187	5	implement	implement	VERB
issue-2636	187	6	this	this	PRON
issue-2636	187	7	is	be	AUX
issue-2636	187	8	to	to	PART
issue-2636	187	9	involve	involve	VERB
issue-2636	187	10	local	local	ADJ
issue-2636	187	11	national	national	ADJ
issue-2636	187	12	representatives	representative	NOUN
issue-2636	187	13	in	in	ADP
issue-2636	187	14	various	various	ADJ
issue-2636	187	15	public	public	ADJ
issue-2636	187	16	events	event	NOUN
issue-2636	187	17	aimed	aim	VERB
issue-2636	187	18	at	at	ADP
issue-2636	187	19	promoting	promote	VERB
issue-2636	187	20	and	and	CCONJ
issue-2636	187	21	supporting	support	VERB
issue-2636	187	22	cultural	cultural	ADJ
issue-2636	187	23	heritage	heritage	NOUN
issue-2636	187	24	.	.	PUNCT
issue-2636	188	1	the	the	DET
issue-2636	188	2	presence	presence	NOUN
issue-2636	188	3	of	of	ADP
issue-2636	188	4	representatives	representative	NOUN
issue-2636	188	5	of	of	ADP
issue-2636	188	6	postcolonial	postcolonial	ADJ
issue-2636	188	7	culture	culture	NOUN
issue-2636	188	8	is	be	AUX
issue-2636	188	9	mandatory	mandatory	ADJ
issue-2636	188	10	,	,	PUNCT
issue-2636	188	11	as	as	SCONJ
issue-2636	188	12	otherwise	otherwise	ADV
issue-2636	188	13	the	the	DET
issue-2636	188	14	result	result	NOUN
issue-2636	188	15	may	may	AUX
issue-2636	188	16	be	be	AUX
issue-2636	188	17	the	the	DET
issue-2636	188	18	opposite	opposite	NOUN
issue-2636	188	19	of	of	ADP
issue-2636	188	20	what	what	PRON
issue-2636	188	21	is	be	AUX
issue-2636	188	22	expected	expect	VERB
issue-2636	188	23	.	.	PUNCT
issue-2636	189	1	a	a	DET
issue-2636	189	2	striking	striking	ADJ
issue-2636	189	3	example	example	NOUN
issue-2636	189	4	is	be	AUX
issue-2636	189	5	given	give	VERB
issue-2636	189	6	in	in	ADP
issue-2636	189	7	jones	jones	PROPN
issue-2636	189	8	(	(	PUNCT
issue-2636	189	9	2015	2015	NUM
issue-2636	189	10	)	)	PUNCT
issue-2636	189	11	,	,	PUNCT
issue-2636	189	12	where	where	SCONJ
issue-2636	189	13	a	a	DET
issue-2636	189	14	company	company	NOUN
issue-2636	189	15	whose	whose	DET
issue-2636	189	16	target	target	NOUN
issue-2636	189	17	market	market	NOUN
issue-2636	189	18	was	be	AUX
issue-2636	189	19	mexicans	mexican	NOUN
issue-2636	189	20	used	use	VERB
issue-2636	189	21	only	only	ADV
issue-2636	189	22	white	white	ADJ
issue-2636	189	23	caucasians	caucasian	NOUN
issue-2636	189	24	in	in	ADP
issue-2636	189	25	its	its	PRON
issue-2636	189	26	promotional	promotional	ADJ
issue-2636	189	27	campaigns	campaign	NOUN
issue-2636	189	28	and	and	CCONJ
issue-2636	189	29	advertising	advertising	NOUN
issue-2636	189	30	.	.	PUNCT
issue-2636	190	1	this	this	DET
issue-2636	190	2	alienated	alienated	ADJ
issue-2636	190	3	potential	potential	ADJ
issue-2636	190	4	local	local	ADJ
issue-2636	190	5	customers	customer	NOUN
issue-2636	190	6	,	,	PUNCT
issue-2636	190	7	who	who	PRON
issue-2636	190	8	made	make	VERB
issue-2636	190	9	up	up	ADP
issue-2636	190	10	95	95	NUM
issue-2636	190	11	%	%	NOUN
issue-2636	190	12	of	of	ADP
issue-2636	190	13	the	the	DET
issue-2636	190	14	population	population	NOUN
issue-2636	190	15	,	,	PUNCT
issue-2636	190	16	as	as	SCONJ
issue-2636	190	17	the	the	DET
issue-2636	190	18	product	product	NOUN
issue-2636	190	19	was	be	AUX
issue-2636	190	20	perceived	perceive	VERB
issue-2636	190	21	as	as	ADP
issue-2636	190	22	targeting	target	VERB
issue-2636	190	23	5	5	NUM
issue-2636	190	24	%	%	NOUN
issue-2636	190	25	of	of	ADP
issue-2636	190	26	"	"	PUNCT
issue-2636	190	27	white	white	ADJ
issue-2636	190	28	europeans	europeans	PROPN
issue-2636	190	29	"	"	PUNCT
issue-2636	190	30	.	.	PUNCT
issue-2636	191	1	at	at	ADP
issue-2636	191	2	the	the	DET
issue-2636	191	3	linguistic	linguistic	ADJ
issue-2636	191	4	level	level	NOUN
issue-2636	191	5	,	,	PUNCT
issue-2636	191	6	a	a	DET
issue-2636	191	7	national	national	ADJ
issue-2636	191	8	group	group	NOUN
issue-2636	191	9	should	should	AUX
issue-2636	191	10	not	not	PART
issue-2636	191	11	be	be	AUX
issue-2636	191	12	referred	refer	VERB
issue-2636	191	13	to	to	ADP
issue-2636	191	14	as	as	ADP
issue-2636	191	15	someone	someone	PRON
issue-2636	191	16	's	's	PART
issue-2636	191	17	property	property	NOUN
issue-2636	191	18	,	,	PUNCT
issue-2636	191	19	but	but	CCONJ
issue-2636	191	20	rather	rather	ADV
issue-2636	191	21	as	as	ADP
issue-2636	191	22	a	a	DET
issue-2636	191	23	self	self	NOUN
issue-2636	191	24	-	-	PUNCT
issue-2636	191	25	sufficient	sufficient	ADJ
issue-2636	191	26	unit	unit	NOUN
issue-2636	191	27	.	.	PUNCT
issue-2636	192	1	for	for	ADP
issue-2636	192	2	example	example	NOUN
issue-2636	192	3	,	,	PUNCT
issue-2636	192	4	by	by	ADP
issue-2636	192	5	referring	refer	VERB
issue-2636	192	6	to	to	ADP
issue-2636	192	7	indigenous	indigenous	ADJ
issue-2636	192	8	peoples	people	NOUN
issue-2636	192	9	as	as	ADP
issue-2636	192	10	"	"	PUNCT
issue-2636	192	11	canada	canada	PROPN
issue-2636	192	12	’s	’s	PART
issue-2636	192	13	indigenous	indigenous	ADJ
issue-2636	192	14	peoples	people	NOUN
issue-2636	192	15	"	"	PUNCT
issue-2636	192	16	,	,	PUNCT
issue-2636	192	17	communicators	communicator	NOUN
issue-2636	192	18	imply	imply	VERB
issue-2636	192	19	that	that	SCONJ
issue-2636	192	20	they	they	PRON
issue-2636	192	21	are	be	AUX
issue-2636	192	22	owned	own	VERB
issue-2636	192	23	by	by	ADP
issue-2636	192	24	the	the	DET
issue-2636	192	25	federation	federation	PROPN
issue-2636	192	26	.	.	PUNCT
issue-2636	193	1	however	however	ADV
issue-2636	193	2	,	,	PUNCT
issue-2636	193	3	possessive	possessive	ADJ
issue-2636	193	4	language	language	NOUN
issue-2636	193	5	should	should	AUX
issue-2636	193	6	be	be	AUX
issue-2636	193	7	avoided	avoid	VERB
issue-2636	193	8	as	as	SCONJ
issue-2636	193	9	these	these	DET
issue-2636	193	10	ethnic	ethnic	ADJ
issue-2636	193	11	and	and	CCONJ
issue-2636	193	12	cultural	cultural	ADJ
issue-2636	193	13	groups	group	NOUN
issue-2636	193	14	are	be	AUX
issue-2636	193	15	sovereign	sovereign	ADJ
issue-2636	193	16	peoples	people	NOUN
issue-2636	193	17	.	.	PUNCT
issue-2636	194	1	first	first	ADJ
issue-2636	194	2	nations	nation	NOUN
issue-2636	194	3	,	,	PUNCT
issue-2636	194	4	métis	métis	ADJ
issue-2636	194	5	and	and	CCONJ
issue-2636	194	6	inuit	inuit	NOUN
issue-2636	194	7	communities	community	NOUN
issue-2636	194	8	are	be	AUX
issue-2636	194	9	not	not	PART
issue-2636	194	10	canadian	canadian	ADJ
issue-2636	194	11	.	.	PUNCT
issue-2636	195	1	their	their	PRON
issue-2636	195	2	relationship	relationship	NOUN
issue-2636	195	3	with	with	ADP
issue-2636	195	4	canada	canada	PROPN
issue-2636	195	5	is	be	AUX
issue-2636	195	6	nation	nation	NOUN
issue-2636	195	7	-	-	PUNCT
issue-2636	195	8	to	to	ADP
issue-2636	195	9	-	-	PUNCT
issue-2636	195	10	nation	nation	NOUN
issue-2636	195	11	(	(	PUNCT
issue-2636	195	12	decolonizing	decolonizing	PROPN
issue-2636	195	13	media	medium	NOUN
issue-2636	195	14	and	and	CCONJ
issue-2636	195	15	public	public	ADJ
issue-2636	195	16	relations	relation	NOUN
issue-2636	195	17	)	)	PUNCT
issue-2636	195	18	.	.	PUNCT
issue-2636	196	1	language	language	NOUN
issue-2636	196	2	is	be	AUX
issue-2636	196	3	of	of	ADP
issue-2636	196	4	paramount	paramount	ADJ
issue-2636	196	5	importance	importance	NOUN
issue-2636	196	6	in	in	ADP
issue-2636	196	7	pr	pr	NOUN
issue-2636	196	8	.	.	PUNCT
issue-2636	197	1	if	if	SCONJ
issue-2636	197	2	a	a	DET
issue-2636	197	3	company	company	NOUN
issue-2636	197	4	wants	want	VERB
issue-2636	197	5	to	to	PART
issue-2636	197	6	reach	reach	VERB
issue-2636	197	7	out	out	ADP
issue-2636	197	8	to	to	ADP
issue-2636	197	9	a	a	DET
issue-2636	197	10	particular	particular	ADJ
issue-2636	197	11	national	national	ADJ
issue-2636	197	12	community	community	NOUN
issue-2636	197	13	,	,	PUNCT
issue-2636	197	14	it	it	PRON
issue-2636	197	15	is	be	AUX
issue-2636	197	16	essential	essential	ADJ
issue-2636	197	17	to	to	PART
issue-2636	197	18	use	use	VERB
issue-2636	197	19	their	their	PRON
issue-2636	197	20	language	language	NOUN
issue-2636	197	21	,	,	PUNCT
issue-2636	197	22	because	because	SCONJ
issue-2636	197	23	it	it	PRON
issue-2636	197	24	fosters	foster	VERB
issue-2636	197	25	a	a	DET
issue-2636	197	26	sense	sense	NOUN
issue-2636	197	27	of	of	ADP
issue-2636	197	28	respect	respect	NOUN
issue-2636	197	29	and	and	CCONJ
issue-2636	197	30	care	care	VERB
issue-2636	197	31	for	for	ADP
issue-2636	197	32	the	the	DET
issue-2636	197	33	decolonised	decolonised	ADJ
issue-2636	197	34	community	community	NOUN
issue-2636	197	35	.	.	PUNCT
issue-2636	198	1	another	another	DET
issue-2636	198	2	effective	effective	ADJ
issue-2636	198	3	promotional	promotional	ADJ
issue-2636	198	4	tool	tool	NOUN
issue-2636	198	5	is	be	AUX
issue-2636	198	6	the	the	DET
issue-2636	198	7	endorsement	endorsement	NOUN
issue-2636	198	8	of	of	ADP
issue-2636	198	9	the	the	DET
issue-2636	198	10	product	product	NOUN
issue-2636	198	11	by	by	ADP
issue-2636	198	12	celebrities	celebrity	NOUN
issue-2636	198	13	who	who	PRON
issue-2636	198	14	are	be	AUX
issue-2636	198	15	indigenous	indigenous	ADJ
issue-2636	198	16	representatives	representative	NOUN
issue-2636	198	17	of	of	ADP
issue-2636	198	18	a	a	DET
issue-2636	198	19	post	post	ADJ
issue-2636	198	20	-	-	ADJ
issue-2636	198	21	colonial	colonial	ADJ
issue-2636	198	22	society	society	NOUN
issue-2636	198	23	,	,	PUNCT
issue-2636	198	24	in	in	ADP
issue-2636	198	25	line	line	NOUN
issue-2636	198	26	with	with	ADP
issue-2636	198	27	the	the	DET
issue-2636	198	28	principle	principle	NOUN
issue-2636	198	29	of	of	ADP
issue-2636	198	30	"	"	PUNCT
issue-2636	198	31	nothing	nothing	PRON
issue-2636	198	32	about	about	ADP
issue-2636	198	33	us	we	PRON
issue-2636	198	34	without	without	ADP
issue-2636	198	35	us	we	PRON
issue-2636	198	36	"	"	PUNCT
issue-2636	198	37	.	.	PUNCT
issue-2636	199	1	this	this	PRON
issue-2636	199	2	is	be	AUX
issue-2636	199	3	an	an	DET
issue-2636	199	4	effective	effective	ADJ
issue-2636	199	5	tool	tool	NOUN
issue-2636	199	6	not	not	PART
issue-2636	199	7	only	only	ADV
issue-2636	199	8	for	for	ADP
issue-2636	199	9	business	business	NOUN
issue-2636	199	10	communication	communication	NOUN
issue-2636	199	11	,	,	PUNCT
issue-2636	199	12	but	but	CCONJ
issue-2636	199	13	also	also	ADV
issue-2636	199	14	for	for	ADP
issue-2636	199	15	strengthening	strengthen	VERB
issue-2636	199	16	the	the	DET
issue-2636	199	17	national	national	ADJ
issue-2636	199	18	idea	idea	NOUN
issue-2636	199	19	and	and	CCONJ
issue-2636	199	20	uniting	unite	VERB
issue-2636	199	21	the	the	DET
issue-2636	199	22	national	national	ADJ
issue-2636	199	23	community	community	NOUN
issue-2636	199	24	.	.	PUNCT
issue-2636	200	1	this	this	PRON
issue-2636	200	2	is	be	AUX
issue-2636	200	3	demonstrated	demonstrate	VERB
issue-2636	200	4	by	by	ADP
issue-2636	200	5	a	a	DET
issue-2636	200	6	number	number	NOUN
issue-2636	200	7	of	of	ADP
issue-2636	200	8	ukrainian	ukrainian	ADJ
issue-2636	200	9	examples	example	NOUN
issue-2636	200	10	,	,	PUNCT
issue-2636	200	11	where	where	SCONJ
issue-2636	200	12	companies	company	NOUN
issue-2636	200	13	that	that	PRON
issue-2636	200	14	publicly	publicly	ADV
issue-2636	200	15	declare	declare	VERB
issue-2636	200	16	their	their	PRON
issue-2636	200	17	national	national	ADJ
issue-2636	200	18	position	position	NOUN
issue-2636	200	19	and	and	CCONJ
issue-2636	200	20	take	take	VERB
issue-2636	200	21	part	part	NOUN
issue-2636	200	22	in	in	ADP
issue-2636	200	23	fund	fund	NOUN
issue-2636	200	24	-	-	PUNCT
issue-2636	200	25	raising	raise	VERB
issue-2636	200	26	campaigns	campaign	NOUN
issue-2636	200	27	,	,	PUNCT
issue-2636	200	28	organise	organise	VERB
issue-2636	200	29	donations	donation	NOUN
issue-2636	200	30	and	and	CCONJ
issue-2636	200	31	charities	charity	NOUN
issue-2636	200	32	to	to	PART
issue-2636	200	33	support	support	VERB
issue-2636	200	34	ukrainian	ukrainian	ADJ
issue-2636	200	35	citizens	citizen	NOUN
issue-2636	200	36	and	and	CCONJ
issue-2636	200	37	the	the	DET
issue-2636	200	38	ukrainian	ukrainian	ADJ
issue-2636	200	39	armed	armed	ADJ
issue-2636	200	40	forces	force	NOUN
issue-2636	200	41	tend	tend	VERB
issue-2636	200	42	to	to	PART
issue-2636	200	43	increase	increase	VERB
issue-2636	200	44	the	the	DET
issue-2636	200	45	number	number	NOUN
issue-2636	200	46	of	of	ADP
issue-2636	200	47	loyal	loyal	ADJ
issue-2636	200	48	customers	customer	NOUN
issue-2636	200	49	.	.	PUNCT
issue-2636	201	1	since	since	SCONJ
issue-2636	201	2	russia	russia	PROPN
issue-2636	201	3	's	's	PART
issue-2636	201	4	invasion	invasion	NOUN
issue-2636	201	5	,	,	PUNCT
issue-2636	201	6	businesses	business	NOUN
issue-2636	201	7	that	that	PRON
issue-2636	201	8	support	support	VERB
issue-2636	201	9	the	the	DET
issue-2636	201	10	resistance	resistance	NOUN
issue-2636	201	11	and	and	CCONJ
issue-2636	201	12	promote	promote	VERB
issue-2636	201	13	ukrainian	ukrainian	ADJ
issue-2636	201	14	cultural	cultural	ADJ
issue-2636	201	15	heritage	heritage	NOUN
issue-2636	201	16	have	have	AUX
issue-2636	201	17	been	be	AUX
issue-2636	201	18	growing	grow	VERB
issue-2636	201	19	despite	despite	SCONJ
issue-2636	201	20	martial	martial	ADJ
issue-2636	201	21	law	law	NOUN
issue-2636	201	22	and	and	CCONJ
issue-2636	201	23	challenging	challenging	ADJ
issue-2636	201	24	logistics	logistic	NOUN
issue-2636	201	25	and	and	CCONJ
issue-2636	201	26	supply	supply	NOUN
issue-2636	201	27	chains	chain	NOUN
issue-2636	201	28	.	.	PUNCT
issue-2636	202	1	4	4	X
issue-2636	202	2	.	.	X
issue-2636	202	3	conclusions	conclusion	NOUN
issue-2636	202	4	postcolonial	postcolonial	ADJ
issue-2636	202	5	studies	study	NOUN
issue-2636	202	6	remain	remain	VERB
issue-2636	202	7	a	a	DET
issue-2636	202	8	critical	critical	ADJ
issue-2636	202	9	and	and	CCONJ
issue-2636	202	10	highly	highly	ADV
issue-2636	202	11	relevant	relevant	ADJ
issue-2636	202	12	topic	topic	NOUN
issue-2636	202	13	in	in	ADP
issue-2636	202	14	contemporary	contemporary	ADJ
issue-2636	202	15	society	society	NOUN
issue-2636	202	16	,	,	PUNCT
issue-2636	202	17	especially	especially	ADV
issue-2636	202	18	in	in	ADP
issue-2636	202	19	the	the	DET
issue-2636	202	20	realm	realm	NOUN
issue-2636	202	21	of	of	ADP
issue-2636	202	22	intercultural	intercultural	ADJ
issue-2636	202	23	business	business	NOUN
issue-2636	202	24	communication	communication	NOUN
issue-2636	202	25	.	.	PUNCT
issue-2636	203	1	as	as	SCONJ
issue-2636	203	2	dirlik	dirlik	X
issue-2636	203	3	(	(	PUNCT
issue-2636	203	4	2002	2002	NUM
issue-2636	203	5	)	)	PUNCT
issue-2636	203	6	contends	contend	VERB
issue-2636	203	7	,	,	PUNCT
issue-2636	203	8	the	the	DET
issue-2636	203	9	historical	historical	ADJ
issue-2636	203	10	progression	progression	NOUN
issue-2636	203	11	of	of	ADP
issue-2636	203	12	humanity	humanity	NOUN
issue-2636	203	13	is	be	AUX
issue-2636	203	14	inextricably	inextricably	ADV
issue-2636	203	15	intertwined	intertwine	VERB
issue-2636	203	16	with	with	ADP
issue-2636	203	17	the	the	DET
issue-2636	203	18	phenomenon	phenomenon	NOUN
issue-2636	203	19	of	of	ADP
issue-2636	203	20	colonialism	colonialism	NOUN
issue-2636	203	21	,	,	PUNCT
issue-2636	203	22	exemplifying	exemplify	VERB
issue-2636	203	23	the	the	DET
issue-2636	203	24	pervasive	pervasive	ADJ
issue-2636	203	25	dynamics	dynamic	NOUN
issue-2636	203	26	of	of	ADP
issue-2636	203	27	settlement	settlement	NOUN
issue-2636	203	28	and	and	CCONJ
issue-2636	203	29	civilisation	civilisation	NOUN
issue-2636	203	30	as	as	ADP
issue-2636	203	31	manifestations	manifestation	NOUN
issue-2636	203	32	of	of	ADP
issue-2636	203	33	colonisation	colonisation	NOUN
issue-2636	203	34	.	.	PUNCT
issue-2636	204	1	it	it	PRON
issue-2636	204	2	can	can	AUX
issue-2636	204	3	be	be	AUX
issue-2636	204	4	argued	argue	VERB
issue-2636	204	5	that	that	SCONJ
issue-2636	204	6	historical	historical	ADJ
issue-2636	204	7	instances	instance	NOUN
issue-2636	204	8	of	of	ADP
issue-2636	204	9	colonisation	colonisation	NOUN
issue-2636	204	10	have	have	AUX
issue-2636	204	11	played	play	VERB
issue-2636	204	12	a	a	DET
issue-2636	204	13	role	role	NOUN
issue-2636	204	14	in	in	ADP
issue-2636	204	15	facilitating	facilitate	VERB
issue-2636	204	16	advancements	advancement	NOUN
issue-2636	204	17	across	across	ADP
issue-2636	204	18	a	a	DET
issue-2636	204	19	range	range	NOUN
issue-2636	204	20	of	of	ADP
issue-2636	204	21	domains	domain	NOUN
issue-2636	204	22	,	,	PUNCT
issue-2636	204	23	including	include	VERB
issue-2636	204	24	medicine	medicine	NOUN
issue-2636	204	25	,	,	PUNCT
issue-2636	204	26	technology	technology	NOUN
issue-2636	204	27	,	,	PUNCT
issue-2636	204	28	and	and	CCONJ
issue-2636	204	29	cultural	cultural	ADJ
issue-2636	204	30	exchange	exchange	NOUN
issue-2636	204	31	.	.	PUNCT
issue-2636	205	1	however	however	ADV
issue-2636	205	2	,	,	PUNCT
issue-2636	205	3	in	in	ADP
issue-2636	205	4	the	the	DET
issue-2636	205	5	contemporary	contemporary	ADJ
issue-2636	205	6	globalised	globalised	ADJ
issue-2636	205	7	world	world	NOUN
issue-2636	205	8	,	,	PUNCT
issue-2636	205	9	where	where	SCONJ
issue-2636	205	10	the	the	DET
issue-2636	205	11	principle	principle	NOUN
issue-2636	205	12	of	of	ADP
issue-2636	205	13	equality	equality	NOUN
issue-2636	205	14	is	be	AUX
issue-2636	205	15	increasingly	increasingly	ADV
issue-2636	205	16	recognised	recognise	VERB
issue-2636	205	17	as	as	ADP
issue-2636	205	18	a	a	DET
issue-2636	205	19	fundamental	fundamental	ADJ
issue-2636	205	20	tenet	tenet	NOUN
issue-2636	205	21	,	,	PUNCT
issue-2636	205	22	the	the	DET
issue-2636	205	23	colonial	colonial	ADJ
issue-2636	205	24	paradigm	paradigm	NOUN
issue-2636	205	25	for	for	ADP
issue-2636	205	26	engaging	engage	VERB
issue-2636	205	27	with	with	ADP
issue-2636	205	28	cultures	culture	NOUN
issue-2636	205	29	is	be	AUX
issue-2636	205	30	no	no	ADV
issue-2636	205	31	longer	long	ADV
issue-2636	205	32	tenable	tenable	ADJ
issue-2636	205	33	.	.	PUNCT
issue-2636	206	1	rather	rather	ADV
issue-2636	206	2	than	than	ADP
issue-2636	206	3	necessitating	necessitate	VERB
issue-2636	206	4	the	the	DET
issue-2636	206	5	suppression	suppression	NOUN
issue-2636	206	6	of	of	ADP
issue-2636	206	7	cultural	cultural	ADJ
issue-2636	206	8	expression	expression	NOUN
issue-2636	206	9	or	or	CCONJ
issue-2636	206	10	the	the	DET
issue-2636	206	11	imposition	imposition	NOUN
issue-2636	206	12	of	of	ADP
issue-2636	206	13	a	a	DET
issue-2636	206	14	hegemon	hegemon	PROPN
issue-2636	206	15	's	's	PART
issue-2636	206	16	values	value	NOUN
issue-2636	206	17	,	,	PUNCT
issue-2636	206	18	it	it	PRON
issue-2636	206	19	has	have	AUX
issue-2636	206	20	become	become	VERB
issue-2636	206	21	increasingly	increasingly	ADV
issue-2636	206	22	evident	evident	ADJ
issue-2636	206	23	that	that	SCONJ
issue-2636	206	24	access	access	NOUN
issue-2636	206	25	to	to	ADP
issue-2636	206	26	cutting	cut	VERB
issue-2636	206	27	-	-	PUNCT
issue-2636	206	28	edge	edge	NOUN
issue-2636	206	29	technologies	technology	NOUN
issue-2636	206	30	and	and	CCONJ
issue-2636	206	31	global	global	ADJ
issue-2636	206	32	opportunities	opportunity	NOUN
issue-2636	206	33	can	can	AUX
issue-2636	206	34	now	now	ADV
issue-2636	206	35	be	be	AUX
issue-2636	206	36	aligned	align	VERB
issue-2636	206	37	with	with	ADP
issue-2636	206	38	the	the	DET
issue-2636	206	39	preservation	preservation	NOUN
issue-2636	206	40	of	of	ADP
issue-2636	206	41	national	national	ADJ
issue-2636	206	42	identities	identity	NOUN
issue-2636	206	43	and	and	CCONJ
issue-2636	206	44	sovereignty	sovereignty	NOUN
issue-2636	206	45	.	.	PUNCT
issue-2636	207	1	this	this	DET
issue-2636	207	2	paradigm	paradigm	NOUN
issue-2636	207	3	shift	shift	NOUN
issue-2636	207	4	carries	carry	VERB
issue-2636	207	5	profound	profound	ADJ
issue-2636	207	6	implications	implication	NOUN
issue-2636	207	7	for	for	ADP
issue-2636	207	8	the	the	DET
issue-2636	207	9	business	business	NOUN
issue-2636	207	10	world	world	NOUN
issue-2636	207	11	,	,	PUNCT
issue-2636	207	12	particularly	particularly	ADV
issue-2636	207	13	for	for	ADP
issue-2636	207	14	organisations	organisation	NOUN
issue-2636	207	15	seeking	seek	VERB
issue-2636	207	16	to	to	PART
issue-2636	207	17	thrive	thrive	VERB
issue-2636	207	18	in	in	ADP
issue-2636	207	19	postcolonial	postcolonial	ADJ
issue-2636	207	20	markets	market	NOUN
issue-2636	207	21	.	.	PUNCT
issue-2636	208	1	the	the	DET
issue-2636	208	2	voices	voice	NOUN
issue-2636	208	3	of	of	ADP
issue-2636	208	4	decolonised	decolonised	ADJ
issue-2636	208	5	nations	nation	NOUN
issue-2636	208	6	are	be	AUX
issue-2636	208	7	gaining	gain	VERB
issue-2636	208	8	prominence	prominence	NOUN
issue-2636	208	9	in	in	ADP
issue-2636	208	10	the	the	DET
issue-2636	208	11	global	global	ADJ
issue-2636	208	12	arena	arena	NOUN
issue-2636	208	13	,	,	PUNCT
issue-2636	208	14	underscoring	underscore	VERB
issue-2636	208	15	the	the	DET
issue-2636	208	16	importance	importance	NOUN
issue-2636	208	17	of	of	ADP
issue-2636	208	18	recognising	recognise	VERB
issue-2636	208	19	and	and	CCONJ
issue-2636	208	20	respecting	respect	VERB
issue-2636	208	21	cultural	cultural	ADJ
issue-2636	208	22	identities	identity	NOUN
issue-2636	208	23	.	.	PUNCT
issue-2636	209	1	companies	company	NOUN
issue-2636	209	2	need	need	VERB
issue-2636	209	3	to	to	PART
issue-2636	209	4	adapt	adapt	VERB
issue-2636	209	5	their	their	PRON
issue-2636	209	6	communication	communication	NOUN
issue-2636	209	7	strategies	strategy	NOUN
issue-2636	209	8	to	to	ADP
issue-2636	209	9	these	these	DET
issue-2636	209	10	evolving	evolve	VERB
issue-2636	209	11	expectations	expectation	NOUN
issue-2636	209	12	and	and	CCONJ
issue-2636	209	13	develop	develop	VERB
issue-2636	209	14	tools	tool	NOUN
issue-2636	209	15	and	and	CCONJ
issue-2636	209	16	practices	practice	NOUN
issue-2636	209	17	that	that	PRON
issue-2636	209	18	reinforce	reinforce	VERB
issue-2636	209	19	national	national	ADJ
issue-2636	209	20	sovereignty	sovereignty	NOUN
issue-2636	209	21	and	and	CCONJ
issue-2636	209	22	celebrate	celebrate	VERB
issue-2636	209	23	cultural	cultural	ADJ
issue-2636	209	24	diversity	diversity	NOUN
issue-2636	209	25	.	.	PUNCT
issue-2636	210	1	this	this	PRON
issue-2636	210	2	will	will	AUX
issue-2636	210	3	not	not	PART
issue-2636	210	4	only	only	ADV
issue-2636	210	5	increase	increase	VERB
issue-2636	210	6	acceptance	acceptance	NOUN
issue-2636	210	7	of	of	ADP
issue-2636	210	8	companies	company	NOUN
issue-2636	210	9	and	and	CCONJ
issue-2636	210	10	their	their	PRON
issue-2636	210	11	products	product	NOUN
issue-2636	210	12	,	,	PUNCT
issue-2636	210	13	but	but	CCONJ
issue-2636	210	14	also	also	ADV
issue-2636	210	15	build	build	VERB
issue-2636	210	16	trust	trust	NOUN
issue-2636	210	17	and	and	CCONJ
issue-2636	210	18	foster	foster	ADJ
issue-2636	210	19	long	long	ADJ
issue-2636	210	20	-	-	PUNCT
issue-2636	210	21	term	term	NOUN
issue-2636	210	22	relationships	relationship	NOUN
issue-2636	210	23	with	with	ADP
issue-2636	210	24	stakeholders	stakeholder	NOUN
issue-2636	210	25	in	in	ADP
issue-2636	210	26	these	these	DET
issue-2636	210	27	societies	society	NOUN
issue-2636	210	28	.	.	PUNCT
issue-2636	211	1	it	it	PRON
issue-2636	211	2	is	be	AUX
issue-2636	211	3	therefore	therefore	ADV
issue-2636	211	4	incumbent	incumbent	ADJ
issue-2636	211	5	upon	upon	SCONJ
issue-2636	211	6	businesses	business	NOUN
issue-2636	211	7	to	to	PART
issue-2636	211	8	develop	develop	VERB
issue-2636	211	9	training	training	NOUN
issue-2636	211	10	programmes	programme	NOUN
issue-2636	211	11	that	that	PRON
issue-2636	211	12	focus	focus	VERB
issue-2636	211	13	on	on	ADP
issue-2636	211	14	cultural	cultural	ADJ
issue-2636	211	15	sensitivity	sensitivity	NOUN
issue-2636	211	16	and	and	CCONJ
issue-2636	211	17	the	the	DET
issue-2636	211	18	principles	principle	NOUN
issue-2636	211	19	of	of	ADP
issue-2636	211	20	postcolonial	postcolonial	ADJ
issue-2636	211	21	engagement	engagement	NOUN
issue-2636	211	22	for	for	ADP
issue-2636	211	23	their	their	PRON
issue-2636	211	24	employees	employee	NOUN
issue-2636	211	25	,	,	PUNCT
issue-2636	211	26	particularly	particularly	ADV
issue-2636	211	27	those	those	PRON
issue-2636	211	28	involved	involve	VERB
issue-2636	211	29	in	in	ADP
issue-2636	211	30	international	international	ADJ
issue-2636	211	31	operations	operation	NOUN
issue-2636	211	32	.	.	PUNCT
issue-2636	212	1	these	these	DET
issue-2636	212	2	programmes	programme	NOUN
issue-2636	212	3	should	should	AUX
issue-2636	212	4	emphasise	emphasise	VERB
issue-2636	212	5	the	the	DET
issue-2636	212	6	importance	importance	NOUN
issue-2636	212	7	of	of	ADP
issue-2636	212	8	tailoring	tailor	VERB
issue-2636	212	9	communication	communication	NOUN
issue-2636	212	10	to	to	PART
issue-2636	212	11	reflect	reflect	VERB
issue-2636	212	12	local	local	ADJ
issue-2636	212	13	values	value	NOUN
issue-2636	212	14	,	,	PUNCT
issue-2636	212	15	traditions	tradition	NOUN
issue-2636	212	16	,	,	PUNCT
issue-2636	212	17	and	and	CCONJ
issue-2636	212	18	languages	language	NOUN
issue-2636	212	19	.	.	PUNCT
issue-2636	213	1	the	the	DET
issue-2636	213	2	integration	integration	NOUN
issue-2636	213	3	of	of	ADP
issue-2636	213	4	these	these	DET
issue-2636	213	5	insights	insight	NOUN
issue-2636	213	6	into	into	ADP
issue-2636	213	7	strategic	strategic	ADJ
issue-2636	213	8	frameworks	framework	NOUN
issue-2636	213	9	is	be	AUX
issue-2636	213	10	poised	poise	VERB
issue-2636	213	11	to	to	PART
issue-2636	213	12	engender	engender	VERB
issue-2636	213	13	enhanced	enhanced	ADJ
issue-2636	213	14	acceptance	acceptance	NOUN
issue-2636	213	15	within	within	ADP
issue-2636	213	16	postcolonial	postcolonial	ADJ
issue-2636	213	17	societies	society	NOUN
issue-2636	213	18	,	,	PUNCT
issue-2636	213	19	thereby	thereby	ADV
issue-2636	213	20	fostering	foster	VERB
issue-2636	213	21	a	a	DET
issue-2636	213	22	global	global	ADJ
issue-2636	213	23	environment	environment	NOUN
issue-2636	213	24	characterised	characterise	VERB
issue-2636	213	25	by	by	ADP
issue-2636	213	26	the	the	DET
issue-2636	213	27	respect	respect	NOUN
issue-2636	213	28	and	and	CCONJ
issue-2636	213	29	baltic	baltic	ADJ
issue-2636	213	30	journal	journal	NOUN
issue-2636	213	31	of	of	ADP
issue-2636	213	32	economic	economic	ADJ
issue-2636	213	33	studies	study	NOUN
issue-2636	213	34	153	153	NUM
issue-2636	213	35	vol	vol	NOUN
issue-2636	213	36	.	.	PUNCT
issue-2636	214	1	10	10	NUM
issue-2636	215	1	no	no	NOUN
issue-2636	215	2	.	.	NOUN
issue-2636	215	3	5	5	NUM
issue-2636	215	4	,	,	PUNCT
issue-2636	215	5	2024	2024	NUM
issue-2636	215	6	appreciation	appreciation	NOUN
issue-2636	215	7	of	of	ADP
issue-2636	215	8	cultural	cultural	ADJ
issue-2636	215	9	diversity	diversity	NOUN
issue-2636	215	10	.	.	PUNCT
issue-2636	216	1	this	this	PRON
issue-2636	216	2	,	,	PUNCT
issue-2636	216	3	in	in	ADP
issue-2636	216	4	turn	turn	NOUN
issue-2636	216	5	,	,	PUNCT
issue-2636	216	6	is	be	AUX
issue-2636	216	7	expected	expect	VERB
issue-2636	216	8	to	to	PART
issue-2636	216	9	serve	serve	VERB
issue-2636	216	10	as	as	ADP
issue-2636	216	11	a	a	DET
issue-2636	216	12	fundamental	fundamental	ADJ
issue-2636	216	13	cornerstone	cornerstone	NOUN
issue-2636	216	14	of	of	ADP
issue-2636	216	15	equitable	equitable	ADJ
issue-2636	216	16	and	and	CCONJ
issue-2636	216	17	sustainable	sustainable	ADJ
issue-2636	216	18	development	development	NOUN
issue-2636	216	19	.	.	PUNCT
issue-2636	217	1	perspectives	perspective	NOUN
issue-2636	217	2	.	.	PUNCT
issue-2636	218	1	it	it	PRON
issue-2636	218	2	is	be	AUX
issue-2636	218	3	recommended	recommend	VERB
issue-2636	218	4	that	that	SCONJ
issue-2636	218	5	future	future	ADJ
issue-2636	218	6	research	research	NOUN
issue-2636	218	7	explore	explore	VERB
issue-2636	218	8	the	the	DET
issue-2636	218	9	practical	practical	ADJ
issue-2636	218	10	frameworks	framework	NOUN
issue-2636	218	11	that	that	PRON
issue-2636	218	12	businesses	business	NOUN
issue-2636	218	13	can	can	AUX
issue-2636	218	14	adopt	adopt	VERB
issue-2636	218	15	to	to	PART
issue-2636	218	16	foster	foster	VERB
issue-2636	218	17	decolonial	decolonial	ADJ
issue-2636	218	18	approaches	approach	NOUN
issue-2636	218	19	in	in	ADP
issue-2636	218	20	their	their	PRON
issue-2636	218	21	operations	operation	NOUN
issue-2636	218	22	.	.	PUNCT
issue-2636	219	1	studies	study	NOUN
issue-2636	219	2	could	could	AUX
issue-2636	219	3	explore	explore	VERB
issue-2636	219	4	the	the	DET
issue-2636	219	5	influence	influence	NOUN
issue-2636	219	6	of	of	ADP
issue-2636	219	7	specific	specific	ADJ
issue-2636	219	8	communication	communication	NOUN
issue-2636	219	9	tools	tool	NOUN
issue-2636	219	10	and	and	CCONJ
issue-2636	219	11	strategies	strategy	NOUN
issue-2636	219	12	on	on	ADP
issue-2636	219	13	perceptions	perception	NOUN
issue-2636	219	14	of	of	ADP
issue-2636	219	15	cultural	cultural	ADJ
issue-2636	219	16	respect	respect	NOUN
issue-2636	219	17	and	and	CCONJ
issue-2636	219	18	inclusivity	inclusivity	NOUN
issue-2636	219	19	across	across	ADP
issue-2636	219	20	diverse	diverse	ADJ
issue-2636	219	21	postcolonial	postcolonial	ADJ
issue-2636	219	22	contexts	contexts	NOUN
issue-2636	219	23	.	.	PUNCT
issue-2636	220	1	furthermore	furthermore	ADV
issue-2636	220	2	,	,	PUNCT
issue-2636	220	3	it	it	PRON
issue-2636	220	4	would	would	AUX
issue-2636	220	5	be	be	AUX
issue-2636	220	6	beneficial	beneficial	ADJ
issue-2636	220	7	to	to	PART
issue-2636	220	8	investigate	investigate	VERB
issue-2636	220	9	the	the	DET
issue-2636	220	10	influence	influence	NOUN
issue-2636	220	11	of	of	ADP
issue-2636	220	12	digital	digital	ADJ
issue-2636	220	13	transformation	transformation	NOUN
issue-2636	220	14	and	and	CCONJ
issue-2636	220	15	global	global	ADJ
issue-2636	220	16	interconnectedness	interconnectedness	NOUN
issue-2636	220	17	on	on	ADP
issue-2636	220	18	the	the	DET
issue-2636	220	19	dynamics	dynamic	NOUN
issue-2636	220	20	of	of	ADP
issue-2636	220	21	postcolonial	postcolonial	ADJ
issue-2636	220	22	business	business	NOUN
issue-2636	220	23	communication	communication	NOUN
issue-2636	220	24	.	.	PUNCT
issue-2636	221	1	for	for	ADP
issue-2636	221	2	instance	instance	NOUN
issue-2636	221	3	,	,	PUNCT
issue-2636	221	4	an	an	DET
issue-2636	221	5	analysis	analysis	NOUN
issue-2636	221	6	of	of	ADP
issue-2636	221	7	the	the	DET
issue-2636	221	8	role	role	NOUN
issue-2636	221	9	of	of	ADP
issue-2636	221	10	social	social	ADJ
issue-2636	221	11	media	medium	NOUN
issue-2636	221	12	platforms	platform	NOUN
issue-2636	221	13	in	in	ADP
issue-2636	221	14	amplifying	amplify	VERB
issue-2636	221	15	decolonial	decolonial	ADJ
issue-2636	221	16	narratives	narrative	NOUN
issue-2636	221	17	,	,	PUNCT
issue-2636	221	18	or	or	CCONJ
issue-2636	221	19	the	the	DET
issue-2636	221	20	utilisation	utilisation	NOUN
issue-2636	221	21	of	of	ADP
issue-2636	221	22	artificial	artificial	ADJ
issue-2636	221	23	intelligence	intelligence	NOUN
issue-2636	221	24	to	to	PART
issue-2636	221	25	personalise	personalise	VERB
issue-2636	221	26	culturally	culturally	ADV
issue-2636	221	27	sensitive	sensitive	ADJ
issue-2636	221	28	business	business	NOUN
issue-2636	221	29	messages	message	NOUN
issue-2636	221	30	,	,	PUNCT
issue-2636	221	31	would	would	AUX
issue-2636	221	32	represent	represent	VERB
issue-2636	221	33	a	a	DET
issue-2636	221	34	valuable	valuable	ADJ
issue-2636	221	35	contribution	contribution	NOUN
issue-2636	221	36	to	to	ADP
issue-2636	221	37	the	the	DET
issue-2636	221	38	field	field	NOUN
issue-2636	221	39	.	.	PUNCT
issue-2636	222	1	references	reference	NOUN
issue-2636	222	2	:	:	PUNCT
issue-2636	222	3	23	23	NUM
issue-2636	222	4	vintage	vintage	ADJ
issue-2636	222	5	ads	ad	NOUN
issue-2636	222	6	that	that	PRON
issue-2636	222	7	would	would	AUX
issue-2636	222	8	be	be	AUX
issue-2636	222	9	banned	ban	VERB
issue-2636	222	10	today	today	NOUN
issue-2636	222	11	.	.	PUNCT
issue-2636	223	1	available	available	ADJ
issue-2636	223	2	at	at	ADP
issue-2636	223	3	:	:	PUNCT
issue-2636	223	4	https://www.boredpanda.com/vintage-ads/	https://www.boredpanda.com/vintage-ads/	PROPN
issue-2636	223	5	american	american	PROPN
issue-2636	223	6	marketing	marketing	PROPN
issue-2636	223	7	association	association	PROPN
issue-2636	223	8	.	.	PUNCT
issue-2636	224	1	available	available	ADJ
issue-2636	224	2	at	at	ADP
issue-2636	224	3	:	:	PUNCT
issue-2636	224	4	https://www.ama.org/topics/branding/	https://www.ama.org/topics/branding/	ADJ
issue-2636	224	5	anwer	anwer	NOUN
issue-2636	224	6	,	,	PUNCT
issue-2636	224	7	a.	a.	NOUN
issue-2636	224	8	(	(	PUNCT
issue-2636	224	9	2016	2016	NUM
issue-2636	224	10	)	)	PUNCT
issue-2636	224	11	.	.	PUNCT
issue-2636	225	1	transnational	transnational	ADJ
issue-2636	225	2	public	public	ADJ
issue-2636	225	3	relations	relation	NOUN
issue-2636	225	4	in	in	ADP
issue-2636	225	5	postcolonial	postcolonial	ADJ
issue-2636	225	6	spaces	space	NOUN
issue-2636	225	7	:	:	PUNCT
issue-2636	225	8	making	make	VERB
issue-2636	225	9	space	space	NOUN
issue-2636	225	10	for	for	ADP
issue-2636	225	11	other	other	ADJ
issue-2636	225	12	discourses	discourse	NOUN
issue-2636	225	13	in	in	ADP
issue-2636	225	14	the	the	DET
issue-2636	225	15	afghan	afghan	ADJ
issue-2636	225	16	public	public	ADJ
issue-2636	225	17	sphere	sphere	NOUN
issue-2636	225	18	(	(	PUNCT
issue-2636	225	19	doctoral	doctoral	ADJ
issue-2636	225	20	dissertation	dissertation	NOUN
issue-2636	225	21	,	,	PUNCT
issue-2636	225	22	duquesne	duquesne	PROPN
issue-2636	225	23	university	university	PROPN
issue-2636	225	24	)	)	PUNCT
issue-2636	225	25	.	.	PUNCT
issue-2636	226	1	available	available	ADJ
issue-2636	226	2	at	at	ADP
issue-2636	226	3	:	:	PUNCT
issue-2636	226	4	https://dsc.duq.edu/etd/90	https://dsc.duq.edu/etd/90	NOUN
issue-2636	226	5	backmann	backmann	NOUN
issue-2636	226	6	,	,	PUNCT
issue-2636	226	7	j.	j.	PROPN
issue-2636	226	8	,	,	PUNCT
issue-2636	226	9	&	&	CCONJ
issue-2636	226	10	kanitz	kanitz	PROPN
issue-2636	226	11	,	,	PUNCT
issue-2636	226	12	r.	r.	PROPN
issue-2636	226	13	,	,	PUNCT
issue-2636	226	14	&	&	CCONJ
issue-2636	226	15	tian	tian	PROPN
issue-2636	226	16	,	,	PUNCT
issue-2636	226	17	a.w	a.w	PROPN
issue-2636	226	18	.	.	PROPN
issue-2636	226	19	,	,	PUNCT
issue-2636	226	20	&	&	CCONJ
issue-2636	226	21	hoffmann	hoffmann	PROPN
issue-2636	226	22	,	,	PUNCT
issue-2636	226	23	p.	p.	PROPN
issue-2636	226	24	,	,	PUNCT
issue-2636	226	25	&	&	CCONJ
issue-2636	226	26	hoegl	hoegl	PROPN
issue-2636	226	27	,	,	PUNCT
issue-2636	226	28	m.	m.	NOUN
issue-2636	226	29	(	(	PUNCT
issue-2636	226	30	2020	2020	NUM
issue-2636	226	31	)	)	PUNCT
issue-2636	226	32	.	.	PUNCT
issue-2636	227	1	cultural	cultural	ADJ
issue-2636	227	2	gap	gap	NOUN
issue-2636	227	3	bridging	bridging	NOUN
issue-2636	227	4	in	in	ADP
issue-2636	227	5	multinational	multinational	ADJ
issue-2636	227	6	teams	team	NOUN
issue-2636	227	7	.	.	PUNCT
issue-2636	228	1	journal	journal	PROPN
issue-2636	228	2	of	of	ADP
issue-2636	228	3	international	international	ADJ
issue-2636	228	4	business	business	NOUN
issue-2636	228	5	studies	study	NOUN
issue-2636	228	6	,	,	PUNCT
issue-2636	228	7	vol	vol	NOUN
issue-2636	228	8	.	.	PROPN
issue-2636	228	9	51	51	NUM
issue-2636	228	10	,	,	PUNCT
issue-2636	228	11	p.	p.	NOUN
issue-2636	228	12	1283–1311	1283–1311	NUM
issue-2636	228	13	.	.	PUNCT
issue-2636	229	1	doi	doi	NOUN
issue-2636	229	2	:	:	PUNCT
issue-2636	229	3	https://doi.org/10.1057/s41267-02000310-4	https://doi.org/10.1057/s41267-02000310-4	PROPN
issue-2636	229	4	barker	barker	PROPN
issue-2636	229	5	,	,	PUNCT
issue-2636	229	6	r.	r.	PROPN
issue-2636	229	7	t.	t.	PROPN
issue-2636	229	8	,	,	PUNCT
issue-2636	229	9	&	&	CCONJ
issue-2636	229	10	gower	gower	PROPN
issue-2636	229	11	,	,	PUNCT
issue-2636	229	12	k.	k.	PROPN
issue-2636	229	13	(	(	PUNCT
issue-2636	229	14	2010	2010	NUM
issue-2636	229	15	)	)	PUNCT
issue-2636	229	16	.	.	PUNCT
issue-2636	230	1	strategic	strategic	ADJ
issue-2636	230	2	application	application	NOUN
issue-2636	230	3	of	of	ADP
issue-2636	230	4	storytelling	storytelle	VERB
issue-2636	230	5	in	in	ADP
issue-2636	230	6	organizations	organization	NOUN
issue-2636	230	7	:	:	PUNCT
issue-2636	230	8	toward	toward	ADP
issue-2636	230	9	effective	effective	ADJ
issue-2636	230	10	communication	communication	NOUN
issue-2636	230	11	in	in	ADP
issue-2636	230	12	a	a	DET
issue-2636	230	13	diverse	diverse	ADJ
issue-2636	230	14	world	world	NOUN
issue-2636	230	15	.	.	PUNCT
issue-2636	231	1	the	the	DET
issue-2636	231	2	journal	journal	NOUN
issue-2636	231	3	of	of	ADP
issue-2636	231	4	business	business	NOUN
issue-2636	231	5	communication	communication	NOUN
issue-2636	231	6	,	,	PUNCT
issue-2636	231	7	vol	vol	NOUN
issue-2636	231	8	.	.	PUNCT
issue-2636	231	9	47(3	47(3	NOUN
issue-2636	231	10	)	)	PUNCT
issue-2636	231	11	,	,	PUNCT
issue-2636	231	12	p.	p.	NOUN
issue-2636	231	13	295–312	295–312	NUM
issue-2636	231	14	.	.	PUNCT
issue-2636	232	1	doi	doi	PROPN
issue-2636	232	2	:	:	PUNCT
issue-2636	232	3	https://doi.org/10.1177/0021943610369782	https://doi.org/10.1177/0021943610369782	PROPN
issue-2636	232	4	bovee	bovee	PROPN
issue-2636	232	5	,	,	PUNCT
issue-2636	232	6	c.	c.	PROPN
issue-2636	232	7	l.	l.	PROPN
issue-2636	232	8	,	,	PUNCT
issue-2636	232	9	&	&	CCONJ
issue-2636	232	10	thill	thill	PROPN
issue-2636	232	11	,	,	PUNCT
issue-2636	232	12	j.	j.	PROPN
issue-2636	232	13	v.	v.	PROPN
issue-2636	232	14	(	(	PUNCT
issue-2636	232	15	2010	2010	NUM
issue-2636	232	16	)	)	PUNCT
issue-2636	232	17	.	.	PUNCT
issue-2636	233	1	business	business	NOUN
issue-2636	233	2	communication	communication	NOUN
issue-2636	233	3	today	today	NOUN
issue-2636	233	4	(	(	PUNCT
issue-2636	233	5	10th	10th	ADJ
issue-2636	233	6	ed	ed	NOUN
issue-2636	233	7	.	.	PUNCT
issue-2636	233	8	)	)	PUNCT
issue-2636	233	9	.	.	PUNCT
issue-2636	234	1	boston	boston	PROPN
issue-2636	234	2	:	:	PUNCT
issue-2636	234	3	prentice	prentice	PROPN
issue-2636	234	4	hall	hall	PROPN
issue-2636	234	5	.	.	PUNCT
issue-2636	235	1	bowling	bowling	NOUN
issue-2636	235	2	,	,	PUNCT
issue-2636	235	3	c.	c.	NOUN
issue-2636	235	4	(	(	PUNCT
issue-2636	235	5	2019	2019	NUM
issue-2636	235	6	)	)	PUNCT
issue-2636	235	7	.	.	PUNCT
issue-2636	236	1	general	general	PROPN
issue-2636	236	2	motors	motors	PROPN
issue-2636	236	3	apologizes	apologize	VERB
issue-2636	236	4	after	after	SCONJ
issue-2636	236	5	chevrolet	chevrolet	PROPN
issue-2636	236	6	ad	ad	PROPN
issue-2636	236	7	includes	include	VERB
issue-2636	236	8	chinese	chinese	ADJ
issue-2636	236	9	,	,	PUNCT
issue-2636	236	10	japanese	japanese	ADJ
issue-2636	236	11	racist	racist	ADJ
issue-2636	236	12	stereotypes	stereotype	NOUN
issue-2636	236	13	.	.	PUNCT
issue-2636	237	1	daily	daily	ADJ
issue-2636	237	2	news	news	PROPN
issue-2636	237	3	.	.	PUNCT
issue-2636	238	1	available	available	ADJ
issue-2636	238	2	at	at	ADP
issue-2636	238	3	:	:	PUNCT
issue-2636	238	4	https://www.nydailynews.com/2013/05/01/general-motors-apologizes-after-chevroletad-includes-chinese-japanese-racist-stereotypes/	https://www.nydailynews.com/2013/05/01/general-motors-apologizes-after-chevroletad-includes-chinese-japanese-racist-stereotypes/	PROPN
issue-2636	238	5	braslauskas	braslauskas	PROPN
issue-2636	238	6	,	,	PUNCT
issue-2636	238	7	j.	j.	PROPN
issue-2636	238	8	(	(	PUNCT
issue-2636	238	9	2020	2020	NUM
issue-2636	238	10	)	)	PUNCT
issue-2636	238	11	.	.	PUNCT
issue-2636	239	1	effective	effective	ADJ
issue-2636	239	2	creative	creative	ADJ
issue-2636	239	3	intercultural	intercultural	ADJ
issue-2636	239	4	communication	communication	NOUN
issue-2636	239	5	in	in	ADP
issue-2636	239	6	the	the	DET
issue-2636	239	7	context	context	NOUN
issue-2636	239	8	of	of	ADP
issue-2636	239	9	business	business	NOUN
issue-2636	239	10	interaction	interaction	NOUN
issue-2636	239	11	:	:	PUNCT
issue-2636	239	12	theoretical	theoretical	ADJ
issue-2636	239	13	and	and	CCONJ
issue-2636	239	14	practical	practical	ADJ
issue-2636	239	15	aspects	aspect	NOUN
issue-2636	239	16	.	.	PUNCT
issue-2636	240	1	creativity	creativity	NOUN
issue-2636	240	2	studies	study	NOUN
issue-2636	240	3	,	,	PUNCT
issue-2636	240	4	vol	vol	NOUN
issue-2636	240	5	.	.	PUNCT
issue-2636	240	6	13(1	13(1	NUM
issue-2636	240	7	)	)	PUNCT
issue-2636	240	8	,	,	PUNCT
issue-2636	241	1	p.	p.	NOUN
issue-2636	241	2	199–215	199–215	NUM
issue-2636	241	3	.	.	PUNCT
issue-2636	242	1	chaney	chaney	PROPN
issue-2636	242	2	,	,	PUNCT
issue-2636	242	3	l.	l.	PROPN
issue-2636	242	4	h.	h.	PROPN
issue-2636	242	5	,	,	PUNCT
issue-2636	242	6	&	&	CCONJ
issue-2636	242	7	martin	martin	PROPN
issue-2636	242	8	,	,	PUNCT
issue-2636	242	9	j.	j.	PROPN
issue-2636	242	10	s.	s.	PROPN
issue-2636	242	11	(	(	PUNCT
issue-2636	242	12	2007	2007	NUM
issue-2636	242	13	)	)	PUNCT
issue-2636	242	14	.	.	PUNCT
issue-2636	243	1	intercultural	intercultural	ADJ
issue-2636	243	2	business	business	NOUN
issue-2636	243	3	communication	communication	NOUN
issue-2636	243	4	(	(	PUNCT
issue-2636	243	5	4th	4th	ADJ
issue-2636	243	6	ed	ed	NOUN
issue-2636	243	7	.	.	PUNCT
issue-2636	243	8	)	)	PUNCT
issue-2636	243	9	.	.	PUNCT
issue-2636	244	1	upper	upper	ADJ
issue-2636	244	2	saddle	saddle	PROPN
issue-2636	244	3	river	river	PROPN
issue-2636	244	4	,	,	PUNCT
issue-2636	244	5	nj	nj	PROPN
issue-2636	244	6	:	:	PUNCT
issue-2636	244	7	pearson	pearson	PROPN
issue-2636	244	8	prentice	prentice	PROPN
issue-2636	244	9	hall	hall	PROPN
issue-2636	244	10	.	.	PUNCT
issue-2636	245	1	debord	debord	PROPN
issue-2636	245	2	,	,	PUNCT
issue-2636	245	3	g.	g.	PROPN
issue-2636	245	4	(	(	PUNCT
issue-2636	245	5	1995	1995	NUM
issue-2636	245	6	)	)	PUNCT
issue-2636	245	7	.	.	PUNCT
issue-2636	246	1	the	the	DET
issue-2636	246	2	society	society	NOUN
issue-2636	246	3	of	of	ADP
issue-2636	246	4	the	the	DET
issue-2636	246	5	spectacle	spectacle	NOUN
issue-2636	246	6	.	.	PUNCT
issue-2636	247	1	new	new	PROPN
issue-2636	247	2	york	york	PROPN
issue-2636	247	3	:	:	PUNCT
issue-2636	247	4	zone	zone	NOUN
issue-2636	247	5	books	book	NOUN
issue-2636	247	6	.	.	PUNCT
issue-2636	248	1	decolonizing	decolonize	VERB
issue-2636	248	2	media	medium	NOUN
issue-2636	248	3	and	and	CCONJ
issue-2636	248	4	public	public	ADJ
issue-2636	248	5	relations	relation	NOUN
issue-2636	248	6	.	.	PUNCT
issue-2636	249	1	available	available	ADJ
issue-2636	249	2	at	at	ADP
issue-2636	249	3	:	:	PUNCT
issue-2636	249	4	https://pipikwanpehtakwan.com/2024/decolonizing-themedia-and-public-relations-1394	https://pipikwanpehtakwan.com/2024/decolonizing-themedia-and-public-relations-1394	NOUN
issue-2636	249	5	.	.	PUNCT
issue-2636	250	1	demir	demir	PROPN
issue-2636	250	2	,	,	PUNCT
issue-2636	250	3	c.	c.	PROPN
issue-2636	250	4	(	(	PUNCT
issue-2636	250	5	2019	2019	NUM
issue-2636	250	6	)	)	PUNCT
issue-2636	250	7	.	.	PUNCT
issue-2636	251	1	review	review	NOUN
issue-2636	251	2	of	of	ADP
issue-2636	251	3	linguistic	linguistic	ADJ
issue-2636	251	4	pragmatics	pragmatic	NOUN
issue-2636	251	5	of	of	ADP
issue-2636	251	6	intercultural	intercultural	ADJ
issue-2636	251	7	professional	professional	ADJ
issue-2636	251	8	and	and	CCONJ
issue-2636	251	9	business	business	NOUN
issue-2636	251	10	communication	communication	NOUN
issue-2636	251	11	.	.	PUNCT
issue-2636	252	1	eurasian	eurasian	ADJ
issue-2636	252	2	journal	journal	PROPN
issue-2636	252	3	of	of	ADP
issue-2636	252	4	applied	apply	VERB
issue-2636	252	5	linguistics	linguistic	NOUN
issue-2636	252	6	,	,	PUNCT
issue-2636	252	7	vol	vol	NOUN
issue-2636	252	8	.	.	PROPN
issue-2636	252	9	5	5	NUM
issue-2636	252	10	,	,	PUNCT
issue-2636	252	11	p.	p.	NOUN
issue-2636	252	12	537–541	537–541	NUM
issue-2636	252	13	.	.	PUNCT
issue-2636	253	1	devjak	devjak	ADV
issue-2636	253	2	,	,	PUNCT
issue-2636	253	3	i.	i.	PROPN
issue-2636	253	4	,	,	PUNCT
issue-2636	253	5	&	&	CCONJ
issue-2636	253	6	sabidussi	sabidussi	PROPN
issue-2636	253	7	,	,	PUNCT
issue-2636	253	8	a.	a.	PROPN
issue-2636	253	9	,	,	PUNCT
issue-2636	253	10	&	&	CCONJ
issue-2636	253	11	bezcioğlu	bezcioğlu	PROPN
issue-2636	253	12	-	-	PUNCT
issue-2636	253	13	göktolga	göktolga	PROPN
issue-2636	253	14	,	,	PUNCT
issue-2636	253	15	i̇.	i̇.	PROPN
issue-2636	253	16	,	,	PUNCT
issue-2636	253	17	&	&	CCONJ
issue-2636	253	18	smeets	smeet	NOUN
issue-2636	253	19	,	,	PUNCT
issue-2636	253	20	r.	r.	NOUN
issue-2636	253	21	(	(	PUNCT
issue-2636	253	22	2023	2023	NUM
issue-2636	253	23	)	)	PUNCT
issue-2636	253	24	.	.	PUNCT
issue-2636	254	1	intercultural	intercultural	ADJ
issue-2636	254	2	communication	communication	NOUN
issue-2636	254	3	:	:	PUNCT
issue-2636	254	4	hampering	hamper	VERB
issue-2636	254	5	and	and	CCONJ
issue-2636	254	6	facilitating	facilitate	VERB
issue-2636	254	7	factors	factor	NOUN
issue-2636	254	8	in	in	ADP
issue-2636	254	9	international	international	ADJ
issue-2636	254	10	business	business	NOUN
issue-2636	254	11	.	.	PUNCT
issue-2636	255	1	journal	journal	NOUN
issue-2636	255	2	of	of	ADP
issue-2636	255	3	intercultural	intercultural	ADJ
issue-2636	255	4	management	management	NOUN
issue-2636	255	5	,	,	PUNCT
issue-2636	255	6	vol	vol	NOUN
issue-2636	255	7	.	.	PROPN
issue-2636	255	8	15	15	NUM
issue-2636	255	9	,	,	PUNCT
issue-2636	255	10	p.	p.	NOUN
issue-2636	255	11	21–44	21–44	NUM
issue-2636	255	12	.	.	PUNCT
issue-2636	256	1	doi	doi	NOUN
issue-2636	256	2	:	:	PUNCT
issue-2636	256	3	https://doi.org/10.2478/joim-2023-0006	https://doi.org/10.2478/joim-2023-0006	NOUN
issue-2636	256	4	dirlik	dirlik	NOUN
issue-2636	256	5	,	,	PUNCT
issue-2636	256	6	a.	a.	NOUN
issue-2636	256	7	(	(	PUNCT
issue-2636	256	8	2002	2002	NUM
issue-2636	256	9	)	)	PUNCT
issue-2636	256	10	.	.	PUNCT
issue-2636	257	1	rethinking	rethink	VERB
issue-2636	257	2	colonialism	colonialism	NOUN
issue-2636	257	3	:	:	PUNCT
issue-2636	257	4	globalization	globalization	NOUN
issue-2636	257	5	,	,	PUNCT
issue-2636	257	6	postcolonialism	postcolonialism	NOUN
issue-2636	257	7	,	,	PUNCT
issue-2636	257	8	and	and	CCONJ
issue-2636	257	9	the	the	DET
issue-2636	257	10	nation	nation	NOUN
issue-2636	257	11	.	.	PUNCT
issue-2636	258	1	interventions	intervention	NOUN
issue-2636	258	2	,	,	PUNCT
issue-2636	258	3	vol	vol	NOUN
issue-2636	258	4	.	.	PUNCT
issue-2636	258	5	4(3	4(3	NUM
issue-2636	258	6	)	)	PUNCT
issue-2636	258	7	,	,	PUNCT
issue-2636	259	1	p.	p.	NOUN
issue-2636	259	2	428–448	428–448	NUM
issue-2636	259	3	.	.	PUNCT
issue-2636	260	1	eckhardt	eckhardt	PROPN
issue-2636	260	2	,	,	PUNCT
issue-2636	260	3	g.	g.	PROPN
issue-2636	260	4	,	,	PUNCT
issue-2636	260	5	&	&	CCONJ
issue-2636	260	6	belk	belk	PROPN
issue-2636	260	7	,	,	PUNCT
issue-2636	260	8	r.	r.	PROPN
issue-2636	260	9	,	,	PUNCT
issue-2636	260	10	&	&	CCONJ
issue-2636	260	11	bradford	bradford	PROPN
issue-2636	260	12	,	,	PUNCT
issue-2636	260	13	t.	t.	PROPN
issue-2636	260	14	,	,	PUNCT
issue-2636	260	15	&	&	CCONJ
issue-2636	260	16	dobscha	dobscha	PROPN
issue-2636	260	17	,	,	PUNCT
issue-2636	260	18	s.	s.	PROPN
issue-2636	260	19	,	,	PUNCT
issue-2636	260	20	&	&	CCONJ
issue-2636	260	21	ger	ger	PROPN
issue-2636	260	22	,	,	PUNCT
issue-2636	260	23	g.	g.	PROPN
issue-2636	260	24	,	,	PUNCT
issue-2636	260	25	&	&	CCONJ
issue-2636	260	26	varman	varman	PROPN
issue-2636	260	27	,	,	PUNCT
issue-2636	260	28	r.	r.	PROPN
issue-2636	260	29	(	(	PUNCT
issue-2636	260	30	2021	2021	NUM
issue-2636	260	31	)	)	PUNCT
issue-2636	260	32	.	.	PUNCT
issue-2636	261	1	decolonizing	decolonize	VERB
issue-2636	261	2	marketing	marketing	NOUN
issue-2636	261	3	.	.	PUNCT
issue-2636	262	1	consumption	consumption	NOUN
issue-2636	262	2	markets	market	NOUN
issue-2636	262	3	&	&	CCONJ
issue-2636	262	4	culture	culture	NOUN
issue-2636	262	5	,	,	PUNCT
issue-2636	262	6	vol	vol	NOUN
issue-2636	262	7	.	.	PROPN
issue-2636	262	8	25	25	NUM
issue-2636	262	9	,	,	PUNCT
issue-2636	262	10	p.	p.	PROPN
issue-2636	262	11	1–11	1–11	PROPN
issue-2636	262	12	.	.	PUNCT
issue-2636	263	1	doi	doi	PROPN
issue-2636	263	2	:	:	PUNCT
issue-2636	263	3	https://doi.org/10.1080/10253866.2021.1996734	https://doi.org/10.1080/10253866.2021.1996734	PROPN
issue-2636	263	4	forbes	forbes	PROPN
issue-2636	263	5	.	.	PROPN
issue-2636	263	6	available	available	ADJ
issue-2636	263	7	at	at	ADP
issue-2636	263	8	:	:	PUNCT
issue-2636	263	9	https://forbes.ua/ru/ratings/200-lideriv-ukrainskoi-ekonomiki-08112023-17066	https://forbes.ua/ru/ratings/200-lideriv-ukrainskoi-ekonomiki-08112023-17066	PROPN
issue-2636	263	10	francis	francis	PROPN
issue-2636	263	11	,	,	PUNCT
issue-2636	263	12	j.	j.	PROPN
issue-2636	263	13	n.	n.	PROPN
issue-2636	263	14	p.	p.	PROPN
issue-2636	263	15	(	(	PUNCT
issue-2636	263	16	1991	1991	NUM
issue-2636	263	17	)	)	PUNCT
issue-2636	263	18	.	.	PUNCT
issue-2636	264	1	when	when	SCONJ
issue-2636	264	2	in	in	ADP
issue-2636	264	3	rome	rome	PROPN
issue-2636	264	4	?	?	PUNCT
issue-2636	265	1	the	the	DET
issue-2636	265	2	effects	effect	NOUN
issue-2636	265	3	of	of	ADP
issue-2636	265	4	cultural	cultural	ADJ
issue-2636	265	5	adaptation	adaptation	NOUN
issue-2636	265	6	on	on	ADP
issue-2636	265	7	intercultural	intercultural	ADJ
issue-2636	265	8	business	business	NOUN
issue-2636	265	9	negotiations	negotiation	NOUN
issue-2636	265	10	.	.	PUNCT
issue-2636	266	1	journal	journal	PROPN
issue-2636	266	2	of	of	ADP
issue-2636	266	3	international	international	ADJ
issue-2636	266	4	business	business	NOUN
issue-2636	266	5	studies	study	NOUN
issue-2636	266	6	,	,	PUNCT
issue-2636	266	7	vol	vol	NOUN
issue-2636	266	8	.	.	PUNCT
issue-2636	266	9	22(3	22(3	NUM
issue-2636	266	10	)	)	PUNCT
issue-2636	266	11	,	,	PUNCT
issue-2636	267	1	p.	p.	NOUN
issue-2636	267	2	403–428	403–428	NUM
issue-2636	267	3	.	.	PUNCT
issue-2636	268	1	hiebing	hiebing	PROPN
issue-2636	268	2	,	,	PUNCT
issue-2636	268	3	r.	r.	PROPN
issue-2636	268	4	g.	g.	PROPN
issue-2636	268	5	,	,	PUNCT
issue-2636	268	6	scott	scott	PROPN
issue-2636	268	7	w.	w.	PROPN
issue-2636	268	8	c.	c.	PROPN
issue-2636	268	9	(	(	PUNCT
issue-2636	268	10	1997	1997	NUM
issue-2636	268	11	)	)	PUNCT
issue-2636	268	12	.	.	PUNCT
issue-2636	269	1	the	the	DET
issue-2636	269	2	successful	successful	ADJ
issue-2636	269	3	marketing	marketing	NOUN
issue-2636	269	4	plan	plan	NOUN
issue-2636	269	5	:	:	PUNCT
issue-2636	269	6	a	a	DET
issue-2636	269	7	disciplined	disciplined	ADJ
issue-2636	269	8	and	and	CCONJ
issue-2636	269	9	comprehensive	comprehensive	ADJ
issue-2636	269	10	approach	approach	NOUN
issue-2636	269	11	(	(	PUNCT
issue-2636	269	12	2nd	2nd	ADJ
issue-2636	269	13	ed	ed	NOUN
issue-2636	269	14	.	.	PUNCT
issue-2636	269	15	)	)	PUNCT
issue-2636	269	16	.	.	PUNCT
issue-2636	270	1	lincolnwood	lincolnwood	PROPN
issue-2636	270	2	,	,	PUNCT
issue-2636	270	3	il	il	PROPN
issue-2636	270	4	:	:	PUNCT
issue-2636	270	5	ntc	ntc	NOUN
issue-2636	270	6	business	business	NOUN
issue-2636	270	7	books	book	NOUN
issue-2636	270	8	.	.	PUNCT
issue-2636	271	1	hinner	hinner	PROPN
issue-2636	271	2	,	,	PUNCT
issue-2636	271	3	m.	m.	PROPN
issue-2636	271	4	b.	b.	PROPN
issue-2636	271	5	,	,	PUNCT
issue-2636	271	6	&	&	CCONJ
issue-2636	271	7	rülke	rülke	PROPN
issue-2636	271	8	,	,	PUNCT
issue-2636	271	9	t.	t.	PROPN
issue-2636	271	10	(	(	PUNCT
issue-2636	271	11	2002	2002	NUM
issue-2636	271	12	)	)	PUNCT
issue-2636	271	13	.	.	PUNCT
issue-2636	272	1	intercultural	intercultural	ADJ
issue-2636	272	2	communication	communication	NOUN
issue-2636	272	3	in	in	ADP
issue-2636	272	4	business	business	NOUN
issue-2636	272	5	ventures	venture	NOUN
issue-2636	272	6	illustrated	illustrate	VERB
issue-2636	272	7	by	by	ADP
issue-2636	272	8	two	two	NUM
issue-2636	272	9	case	case	NOUN
issue-2636	272	10	studies	study	NOUN
issue-2636	272	11	.	.	PUNCT
issue-2636	273	1	available	available	ADJ
issue-2636	273	2	at	at	ADP
issue-2636	273	3	:	:	PUNCT
issue-2636	273	4	http://hdl.handle.net/10419/48376	http://hdl.handle.net/10419/48376	PROPN
issue-2636	273	5	hofstede	hofstede	NOUN
issue-2636	273	6	,	,	PUNCT
issue-2636	273	7	g.	g.	PROPN
issue-2636	273	8	(	(	PUNCT
issue-2636	273	9	2010	2010	NUM
issue-2636	273	10	)	)	PUNCT
issue-2636	273	11	.	.	PUNCT
issue-2636	274	1	cultures	culture	NOUN
issue-2636	274	2	and	and	CCONJ
issue-2636	274	3	organizations	organization	NOUN
issue-2636	274	4	:	:	PUNCT
issue-2636	274	5	software	software	NOUN
issue-2636	274	6	of	of	ADP
issue-2636	274	7	the	the	DET
issue-2636	274	8	mind	mind	NOUN
issue-2636	274	9	.	.	PUNCT
issue-2636	275	1	(	(	PUNCT
issue-2636	275	2	3rd	3rd	ADJ
issue-2636	275	3	ed	ed	NOUN
issue-2636	275	4	.	.	PUNCT
issue-2636	275	5	)	)	PUNCT
issue-2636	275	6	.	.	PUNCT
issue-2636	276	1	new	new	PROPN
issue-2636	276	2	york	york	PROPN
issue-2636	276	3	:	:	PUNCT
issue-2636	276	4	mcgraw	mcgraw	PROPN
issue-2636	276	5	hill	hill	PROPN
issue-2636	276	6	usa	usa	PROPN
issue-2636	276	7	.	.	PROPN
issue-2636	276	8	jones	jones	PROPN
issue-2636	276	9	,	,	PUNCT
issue-2636	276	10	c.	c.	PROPN
issue-2636	276	11	w.	w.	PROPN
issue-2636	276	12	(	(	PUNCT
issue-2636	276	13	2015	2015	NUM
issue-2636	276	14	)	)	PUNCT
issue-2636	276	15	.	.	PUNCT
issue-2636	277	1	ads	ad	NOUN
issue-2636	277	2	send	send	VERB
issue-2636	277	3	out	out	ADP
issue-2636	277	4	more	more	ADJ
issue-2636	277	5	than	than	ADP
issue-2636	277	6	the	the	DET
issue-2636	277	7	clients	client	NOUN
issue-2636	277	8	’	’	PART
issue-2636	277	9	message	message	NOUN
issue-2636	277	10	.	.	PUNCT
issue-2636	278	1	available	available	ADJ
issue-2636	278	2	at	at	ADP
issue-2636	278	3	:	:	PUNCT
issue-2636	278	4	https://medium.com/hackermaker-teacher-thief/ads-send-out-more-than-the-clients-message-d92d368c69e1	https://medium.com/hackermaker-teacher-thief/ads-send-out-more-than-the-clients-message-d92d368c69e1	PROPN
issue-2636	278	5	jones	jones	PROPN
issue-2636	278	6	,	,	PUNCT
issue-2636	278	7	c.	c.	PROPN
issue-2636	278	8	w.	w.	PROPN
issue-2636	278	9	(	(	PUNCT
issue-2636	278	10	2018	2018	NUM
issue-2636	278	11	)	)	PUNCT
issue-2636	278	12	.	.	PUNCT
issue-2636	279	1	racism	racism	NOUN
issue-2636	279	2	and	and	CCONJ
issue-2636	279	3	classism	classism	NOUN
issue-2636	279	4	in	in	ADP
issue-2636	279	5	mexican	mexican	ADJ
issue-2636	279	6	advertising	advertising	NOUN
issue-2636	279	7	.	.	PUNCT
issue-2636	280	1	in	in	ADP
issue-2636	280	2	olteanu	olteanu	PROPN
issue-2636	280	3	,	,	PUNCT
issue-2636	280	4	a.	a.	NOUN
issue-2636	280	5	,	,	PUNCT
issue-2636	280	6	stables	stable	NOUN
issue-2636	280	7	,	,	PUNCT
issue-2636	280	8	a.	a.	NOUN
issue-2636	280	9	,	,	PUNCT
issue-2636	280	10	borţun	borţun	PROPN
issue-2636	280	11	,	,	PUNCT
issue-2636	280	12	d.	d.	PROPN
issue-2636	280	13	(	(	PUNCT
issue-2636	280	14	eds	ed	NOUN
issue-2636	280	15	)	)	PUNCT
issue-2636	280	16	meanings	meaning	NOUN
issue-2636	280	17	&	&	CCONJ
issue-2636	280	18	co.	co.	PROPN
issue-2636	280	19	humanities	humanities	PROPN
issue-2636	280	20	–	–	PUNCT
issue-2636	280	21	arts	art	NOUN
issue-2636	280	22	and	and	CCONJ
issue-2636	280	23	humanities	humanity	NOUN
issue-2636	280	24	in	in	ADP
issue-2636	280	25	progress	progress	NOUN
issue-2636	280	26	.	.	PUNCT
issue-2636	281	1	cham	cham	PROPN
issue-2636	281	2	:	:	PUNCT
issue-2636	281	3	springer	springer	NOUN
issue-2636	281	4	.	.	PUNCT
issue-2636	282	1	doi	doi	NOUN
issue-2636	282	2	:	:	PUNCT
issue-2636	282	3	https://doi.org/10.1007/978-3-31991986-7_13	https://doi.org/10.1007/978-3-31991986-7_13	NUM
issue-2636	282	4	jones	jones	PROPN
issue-2636	282	5	,	,	PUNCT
issue-2636	282	6	c.	c.	PROPN
issue-2636	282	7	w.	w.	PROPN
issue-2636	282	8	(	(	PUNCT
issue-2636	282	9	2022	2022	NUM
issue-2636	282	10	)	)	PUNCT
issue-2636	282	11	.	.	PUNCT
issue-2636	283	1	decolonising	decolonise	VERB
issue-2636	283	2	advertising	advertising	NOUN
issue-2636	283	3	through	through	ADP
issue-2636	283	4	content	content	NOUN
issue-2636	283	5	creation	creation	NOUN
issue-2636	283	6	,	,	PUNCT
issue-2636	283	7	broadcast	broadcast	VERB
issue-2636	283	8	on	on	ADP
issue-2636	283	9	social	social	ADJ
issue-2636	283	10	media	medium	NOUN
issue-2636	283	11	,	,	PUNCT
issue-2636	283	12	to	to	PART
issue-2636	283	13	inspire	inspire	VERB
issue-2636	283	14	social	social	ADJ
issue-2636	283	15	transformation	transformation	NOUN
issue-2636	283	16	.	.	PUNCT
issue-2636	284	1	available	available	ADJ
issue-2636	284	2	at	at	ADP
issue-2636	284	3	:	:	PUNCT
issue-2636	284	4	https://khk.rwth-aachen.de/2022/12/02/5074/5074	https://khk.rwth-aachen.de/2022/12/02/5074/5074	PROPN
issue-2636	284	5	kaneva	kaneva	PROPN
issue-2636	284	6	,	,	PUNCT
issue-2636	284	7	n.	n.	PROPN
issue-2636	284	8	(	(	PUNCT
issue-2636	284	9	2022	2022	NUM
issue-2636	284	10	)	)	PUNCT
issue-2636	284	11	.	.	PUNCT
issue-2636	285	1	with	with	ADP
issue-2636	285	2	‘	'	PUNCT
issue-2636	285	3	bravery	bravery	NOUN
issue-2636	285	4	’	'	PUNCT
issue-2636	285	5	as	as	ADP
issue-2636	285	6	its	its	PRON
issue-2636	285	7	new	new	ADJ
issue-2636	285	8	brand	brand	NOUN
issue-2636	285	9	,	,	PUNCT
issue-2636	285	10	ukraine	ukraine	PROPN
issue-2636	285	11	is	be	AUX
issue-2636	285	12	turning	turn	VERB
issue-2636	285	13	advertising	advertising	NOUN
issue-2636	285	14	into	into	ADP
issue-2636	285	15	a	a	DET
issue-2636	285	16	weapon	weapon	NOUN
issue-2636	285	17	of	of	ADP
issue-2636	285	18	war	war	NOUN
issue-2636	285	19	.	.	PUNCT
issue-2636	286	1	the	the	DET
issue-2636	286	2	world	world	NOUN
issue-2636	286	3	.	.	PUNCT
issue-2636	287	1	available	available	ADJ
issue-2636	287	2	at	at	ADP
issue-2636	287	3	:	:	PUNCT
issue-2636	287	4	https://theworld.org/stories/2022/08/25/bravery-its-new-brand-ukraine-turning-advertisingweapon-war	https://theworld.org/stories/2022/08/25/bravery-its-new-brand-ukraine-turning-advertisingweapon-war	ADJ
issue-2636	287	5	baltic	baltic	PROPN
issue-2636	287	6	journal	journal	PROPN
issue-2636	287	7	of	of	ADP
issue-2636	287	8	economic	economic	ADJ
issue-2636	287	9	studies	study	NOUN
issue-2636	287	10	154	154	NUM
issue-2636	287	11	vol	vol	NOUN
issue-2636	287	12	.	.	PUNCT
issue-2636	288	1	10	10	NUM
issue-2636	288	2	no	no	NOUN
issue-2636	288	3	.	.	NOUN
issue-2636	288	4	5	5	NUM
issue-2636	288	5	,	,	PUNCT
issue-2636	288	6	2024	2024	NUM
issue-2636	288	7	kim	kim	PROPN
issue-2636	288	8	,	,	PUNCT
issue-2636	288	9	m.	m.	NOUN
issue-2636	288	10	s.	s.	PROPN
issue-2636	288	11	,	,	PUNCT
issue-2636	288	12	&	&	CCONJ
issue-2636	288	13	sharkey	sharkey	PROPN
issue-2636	288	14	,	,	PUNCT
issue-2636	288	15	w.	w.	PROPN
issue-2636	288	16	f.	f.	PROPN
issue-2636	288	17	(	(	PUNCT
issue-2636	288	18	1995	1995	NUM
issue-2636	288	19	)	)	PUNCT
issue-2636	288	20	.	.	PUNCT
issue-2636	289	1	independent	independent	ADJ
issue-2636	289	2	and	and	CCONJ
issue-2636	289	3	interdependent	interdependent	ADJ
issue-2636	289	4	construals	construal	NOUN
issue-2636	289	5	of	of	ADP
issue-2636	289	6	self	self	NOUN
issue-2636	289	7	:	:	PUNCT
issue-2636	289	8	explaining	explain	VERB
issue-2636	289	9	cultural	cultural	ADJ
issue-2636	289	10	patterns	pattern	NOUN
issue-2636	289	11	of	of	ADP
issue-2636	289	12	interpersonal	interpersonal	ADJ
issue-2636	289	13	communication	communication	NOUN
issue-2636	289	14	in	in	ADP
issue-2636	289	15	multi‐cultural	multi‐cultural	ADJ
issue-2636	289	16	organizational	organizational	ADJ
issue-2636	289	17	settings	setting	NOUN
issue-2636	289	18	.	.	PUNCT
issue-2636	290	1	communication	communication	NOUN
issue-2636	290	2	quarterly	quarterly	ADV
issue-2636	290	3	,	,	PUNCT
issue-2636	290	4	vol	vol	NOUN
issue-2636	290	5	.	.	PROPN
issue-2636	290	6	43	43	NUM
issue-2636	290	7	,	,	PUNCT
issue-2636	290	8	p.	p.	NOUN
issue-2636	290	9	20–38	20–38	NUM
issue-2636	290	10	.	.	PUNCT
issue-2636	290	11	kotler	kotler	NOUN
issue-2636	290	12	,	,	PUNCT
issue-2636	290	13	ph	ph	PROPN
issue-2636	290	14	.	.	PROPN
issue-2636	290	15	,	,	PUNCT
issue-2636	290	16	&	&	CCONJ
issue-2636	290	17	keller	keller	PROPN
issue-2636	290	18	,	,	PUNCT
issue-2636	290	19	k.	k.	PROPN
issue-2636	290	20	l.	l.	PROPN
issue-2636	290	21	(	(	PUNCT
issue-2636	290	22	2015	2015	NUM
issue-2636	290	23	)	)	PUNCT
issue-2636	290	24	.	.	PUNCT
issue-2636	291	1	marketing	marketing	NOUN
issue-2636	291	2	management	management	NOUN
issue-2636	291	3	.	.	PUNCT
issue-2636	292	1	london	london	PROPN
issue-2636	292	2	:	:	PUNCT
issue-2636	292	3	pearson	pearson	PROPN
issue-2636	292	4	education	education	PROPN
issue-2636	292	5	.	.	PUNCT
issue-2636	293	1	maharramova	maharramova	PROPN
issue-2636	293	2	,	,	PUNCT
issue-2636	293	3	v.	v.	PROPN
issue-2636	293	4	(	(	PUNCT
issue-2636	293	5	2022	2022	NUM
issue-2636	293	6	)	)	PUNCT
issue-2636	293	7	.	.	PUNCT
issue-2636	294	1	characteristic	characteristic	ADJ
issue-2636	294	2	features	feature	NOUN
issue-2636	294	3	of	of	ADP
issue-2636	294	4	intercultural	intercultural	ADJ
issue-2636	294	5	communication	communication	NOUN
issue-2636	294	6	.	.	PUNCT
issue-2636	295	1	scientific	scientific	ADJ
issue-2636	295	2	journal	journal	NOUN
issue-2636	295	3	of	of	ADP
issue-2636	295	4	polonia	polonia	PROPN
issue-2636	295	5	university	university	PROPN
issue-2636	295	6	,	,	PUNCT
issue-2636	295	7	vol	vol	NOUN
issue-2636	295	8	.	.	PUNCT
issue-2636	296	1	54(5	54(5	NUM
issue-2636	296	2	)	)	PUNCT
issue-2636	296	3	,	,	PUNCT
issue-2636	297	1	p.	p.	NOUN
issue-2636	297	2	56–60	56–60	PROPN
issue-2636	297	3	.	.	PUNCT
issue-2636	298	1	doi	doi	NOUN
issue-2636	298	2	:	:	PUNCT
issue-2636	298	3	https://doi.org/10.23856/5407	https://doi.org/10.23856/5407	INTJ
issue-2636	298	4	mogea	mogea	PROPN
issue-2636	298	5	,	,	PUNCT
issue-2636	298	6	t.	t.	PROPN
issue-2636	298	7	(	(	PUNCT
issue-2636	298	8	2023	2023	NUM
issue-2636	298	9	)	)	PUNCT
issue-2636	298	10	.	.	PUNCT
issue-2636	299	1	cross	cross	ADJ
issue-2636	299	2	-	-	ADJ
issue-2636	299	3	cultural	cultural	ADJ
issue-2636	299	4	communication	communication	NOUN
issue-2636	299	5	barriers	barrier	NOUN
issue-2636	299	6	in	in	ADP
issue-2636	299	7	organizations	organization	NOUN
issue-2636	299	8	.	.	PUNCT
issue-2636	300	1	cendekia	cendekia	NOUN
issue-2636	300	2	:	:	PUNCT
issue-2636	300	3	jurnal	jurnal	ADJ
issue-2636	300	4	ilmu	ilmu	PROPN
issue-2636	300	5	sosial	sosial	PROPN
issue-2636	300	6	,	,	PUNCT
issue-2636	300	7	bahasa	bahasa	PROPN
issue-2636	300	8	dan	dan	PROPN
issue-2636	300	9	pendidikan	pendidikan	PROPN
issue-2636	300	10	,	,	PUNCT
issue-2636	300	11	vol	vol	NOUN
issue-2636	300	12	.	.	PUNCT
issue-2636	300	13	3(2	3(2	NUM
issue-2636	300	14	)	)	PUNCT
issue-2636	300	15	,	,	PUNCT
issue-2636	300	16	p.	p.	NOUN
issue-2636	300	17	20–33	20–33	NUM
issue-2636	300	18	.	.	PUNCT
issue-2636	301	1	doi	doi	NOUN
issue-2636	301	2	:	:	PUNCT
issue-2636	301	3	https://doi.org/10.55606/cendikia.v3i2.951	https://doi.org/10.55606/cendikia.v3i2.951	ADJ
issue-2636	301	4	o'rourke	o'rourke	PROPN
issue-2636	301	5	,	,	PUNCT
issue-2636	301	6	iv	iv	PROPN
issue-2636	301	7	,	,	PUNCT
issue-2636	301	8	j.	j.	PROPN
issue-2636	301	9	s.	s.	PROPN
issue-2636	301	10	(	(	PUNCT
issue-2636	301	11	2010	2010	NUM
issue-2636	301	12	)	)	PUNCT
issue-2636	301	13	.	.	PUNCT
issue-2636	302	1	management	management	NOUN
issue-2636	302	2	communication	communication	NOUN
issue-2636	302	3	(	(	PUNCT
issue-2636	302	4	4th	4th	ADJ
issue-2636	302	5	ed	ed	NOUN
issue-2636	302	6	.	.	PROPN
issue-2636	302	7	,	,	PUNCT
issue-2636	302	8	pp	pp	PROPN
issue-2636	302	9	.	.	PUNCT
issue-2636	303	1	280	280	NUM
issue-2636	303	2	-	-	SYM
issue-2636	303	3	289	289	NUM
issue-2636	303	4	)	)	PUNCT
issue-2636	303	5	.	.	PUNCT
issue-2636	304	1	upper	upper	ADJ
issue-2636	304	2	saddle	saddle	PROPN
issue-2636	304	3	river	river	PROPN
issue-2636	304	4	,	,	PUNCT
issue-2636	304	5	nj	nj	PROPN
issue-2636	304	6	:	:	PUNCT
issue-2636	304	7	pearson	pearson	PROPN
issue-2636	304	8	prentice	prentice	PROPN
issue-2636	304	9	hall	hall	PROPN
issue-2636	304	10	.	.	PUNCT
issue-2636	305	1	okoro	okoro	PROPN
issue-2636	305	2	,	,	PUNCT
issue-2636	305	3	e.	e.	PROPN
issue-2636	305	4	(	(	PUNCT
issue-2636	305	5	2013	2013	NUM
issue-2636	305	6	)	)	PUNCT
issue-2636	305	7	.	.	PUNCT
issue-2636	306	1	international	international	ADJ
issue-2636	306	2	organizations	organization	NOUN
issue-2636	306	3	and	and	CCONJ
issue-2636	306	4	operations	operation	NOUN
issue-2636	306	5	:	:	PUNCT
issue-2636	306	6	an	an	DET
issue-2636	306	7	analysis	analysis	NOUN
issue-2636	306	8	of	of	ADP
issue-2636	306	9	cross	cross	ADJ
issue-2636	306	10	-	-	ADJ
issue-2636	306	11	cultural	cultural	ADJ
issue-2636	306	12	communication	communication	NOUN
issue-2636	306	13	effectiveness	effectiveness	NOUN
issue-2636	306	14	and	and	CCONJ
issue-2636	306	15	management	management	NOUN
issue-2636	306	16	orientation	orientation	NOUN
issue-2636	306	17	.	.	PUNCT
issue-2636	307	1	journal	journal	PROPN
issue-2636	307	2	of	of	ADP
issue-2636	307	3	business	business	PROPN
issue-2636	307	4	&	&	CCONJ
issue-2636	307	5	management	management	PROPN
issue-2636	307	6	(	(	PUNCT
issue-2636	307	7	coes&rj	coes&rj	PROPN
issue-2636	307	8	-	-	PUNCT
issue-2636	307	9	jbm	jbm	PROPN
issue-2636	307	10	)	)	PUNCT
issue-2636	307	11	,	,	PUNCT
issue-2636	307	12	vol	vol	NOUN
issue-2636	307	13	.	.	PROPN
issue-2636	307	14	1	1	NUM
issue-2636	307	15	,	,	PUNCT
issue-2636	307	16	p.	p.	NOUN
issue-2636	307	17	1–7	1–7	NUM
issue-2636	307	18	.	.	PUNCT
issue-2636	307	19	okoro	okoro	PROPN
issue-2636	307	20	,	,	PUNCT
issue-2636	307	21	e.	e.	PROPN
issue-2636	307	22	a.	a.	PROPN
issue-2636	307	23	,	,	PUNCT
issue-2636	307	24	&	&	CCONJ
issue-2636	307	25	washington	washington	PROPN
issue-2636	307	26	,	,	PUNCT
issue-2636	307	27	m.	m.	NOUN
issue-2636	307	28	c.	c.	PROPN
issue-2636	307	29	(	(	PUNCT
issue-2636	307	30	2012	2012	NUM
issue-2636	307	31	)	)	PUNCT
issue-2636	307	32	.	.	PUNCT
issue-2636	308	1	workforce	workforce	NOUN
issue-2636	308	2	diversity	diversity	NOUN
issue-2636	308	3	and	and	CCONJ
issue-2636	308	4	organizational	organizational	ADJ
issue-2636	308	5	communication	communication	NOUN
issue-2636	308	6	:	:	PUNCT
issue-2636	308	7	analysis	analysis	NOUN
issue-2636	308	8	of	of	ADP
issue-2636	308	9	human	human	ADJ
issue-2636	308	10	capital	capital	NOUN
issue-2636	308	11	performance	performance	NOUN
issue-2636	308	12	and	and	CCONJ
issue-2636	308	13	productivity	productivity	NOUN
issue-2636	308	14	.	.	PUNCT
issue-2636	309	1	journal	journal	PROPN
issue-2636	309	2	of	of	ADP
issue-2636	309	3	diversity	diversity	NOUN
issue-2636	309	4	management	management	NOUN
issue-2636	309	5	(	(	PUNCT
issue-2636	309	6	jdm	jdm	NOUN
issue-2636	309	7	)	)	PUNCT
issue-2636	309	8	,	,	PUNCT
issue-2636	309	9	vol	vol	NOUN
issue-2636	309	10	.	.	PUNCT
issue-2636	309	11	7(1	7(1	NUM
issue-2636	309	12	)	)	PUNCT
issue-2636	309	13	,	,	PUNCT
issue-2636	309	14	p.	p.	NOUN
issue-2636	309	15	57–62	57–62	NUM
issue-2636	309	16	.	.	PUNCT
issue-2636	310	1	doi	doi	NOUN
issue-2636	310	2	:	:	PUNCT
issue-2636	310	3	https://doi.org/10.19030/jdm.v7i1.6936	https://doi.org/10.19030/jdm.v7i1.6936	NUM
issue-2636	310	4	platova	platova	PROPN
issue-2636	310	5	,	,	PUNCT
issue-2636	310	6	e.	e.	PROPN
issue-2636	310	7	d.	d.	PROPN
issue-2636	310	8	(	(	PUNCT
issue-2636	310	9	2020	2020	NUM
issue-2636	310	10	)	)	PUNCT
issue-2636	310	11	.	.	PUNCT
issue-2636	311	1	strategies	strategy	NOUN
issue-2636	311	2	and	and	CCONJ
issue-2636	311	3	tactics	tactic	NOUN
issue-2636	311	4	of	of	ADP
issue-2636	311	5	business	business	NOUN
issue-2636	311	6	interaction	interaction	NOUN
issue-2636	311	7	in	in	ADP
issue-2636	311	8	orenburg	orenburg	PROPN
issue-2636	311	9	region	region	NOUN
issue-2636	311	10	.	.	PUNCT
issue-2636	312	1	in	in	ADP
issue-2636	312	2	proceedings	proceeding	NOUN
issue-2636	312	3	of	of	ADP
issue-2636	312	4	the	the	DET
issue-2636	312	5	philological	philological	ADJ
issue-2636	312	6	readings	reading	NOUN
issue-2636	312	7	(	(	PUNCT
issue-2636	312	8	phr	phr	NOUN
issue-2636	312	9	2019	2019	NUM
issue-2636	312	10	)	)	PUNCT
issue-2636	312	11	(	(	PUNCT
issue-2636	312	12	pp	pp	ADP
issue-2636	312	13	.	.	PUNCT
issue-2636	313	1	342–349	342–349	NUM
issue-2636	313	2	)	)	PUNCT
issue-2636	313	3	.	.	PUNCT
issue-2636	314	1	tocar	tocar	PROPN
issue-2636	314	2	,	,	PUNCT
issue-2636	314	3	s.	s.	PROPN
issue-2636	314	4	(	(	PUNCT
issue-2636	314	5	2024	2024	NUM
issue-2636	314	6	)	)	PUNCT
issue-2636	314	7	.	.	PUNCT
issue-2636	315	1	a	a	DET
issue-2636	315	2	synthesis	synthesis	NOUN
issue-2636	315	3	of	of	ADP
issue-2636	315	4	the	the	DET
issue-2636	315	5	determinants	determinant	NOUN
issue-2636	315	6	of	of	ADP
issue-2636	315	7	successful	successful	ADJ
issue-2636	315	8	intercultural	intercultural	ADJ
issue-2636	315	9	communication	communication	NOUN
issue-2636	315	10	in	in	ADP
issue-2636	315	11	organisations	organisation	NOUN
issue-2636	315	12	.	.	PUNCT
issue-2636	316	1	baltic	baltic	PROPN
issue-2636	316	2	journal	journal	PROPN
issue-2636	316	3	of	of	ADP
issue-2636	316	4	economic	economic	ADJ
issue-2636	316	5	studies	study	NOUN
issue-2636	316	6	,	,	PUNCT
issue-2636	316	7	vol	vol	NOUN
issue-2636	316	8	.	.	PUNCT
issue-2636	316	9	10(3	10(3	NUM
issue-2636	316	10	)	)	PUNCT
issue-2636	316	11	,	,	PUNCT
issue-2636	316	12	p.	p.	PROPN
issue-2636	316	13	42–57	42–57	NUM
issue-2636	316	14	.	.	PUNCT
issue-2636	317	1	doi	doi	NOUN
issue-2636	317	2	:	:	PUNCT
issue-2636	317	3	https://doi.org/10.30525/2256-0742/2024-10-3-42-57	https://doi.org/10.30525/2256-0742/2024-10-3-42-57	NOUN
issue-2636	317	4	tuck	tuck	NOUN
issue-2636	317	5	,	,	PUNCT
issue-2636	317	6	e.	e.	PROPN
issue-2636	317	7	,	,	PUNCT
issue-2636	317	8	&	&	CCONJ
issue-2636	317	9	yang	yang	PROPN
issue-2636	317	10	,	,	PUNCT
issue-2636	317	11	k.	k.	PROPN
issue-2636	317	12	w.	w.	PROPN
issue-2636	317	13	(	(	PUNCT
issue-2636	317	14	2012	2012	NUM
issue-2636	317	15	)	)	PUNCT
issue-2636	317	16	.	.	PUNCT
issue-2636	318	1	decolonization	decolonization	NOUN
issue-2636	318	2	is	be	AUX
issue-2636	318	3	not	not	PART
issue-2636	318	4	a	a	DET
issue-2636	318	5	metaphor	metaphor	NOUN
issue-2636	318	6	.	.	PUNCT
issue-2636	319	1	decolonization	decolonization	NOUN
issue-2636	319	2	:	:	PUNCT
issue-2636	319	3	indigeneity	indigeneity	NOUN
issue-2636	319	4	,	,	PUNCT
issue-2636	319	5	education	education	NOUN
issue-2636	319	6	&	&	CCONJ
issue-2636	319	7	society	society	NOUN
issue-2636	319	8	,	,	PUNCT
issue-2636	319	9	vol	vol	NOUN
issue-2636	319	10	.	.	PROPN
issue-2636	319	11	1	1	NUM
issue-2636	319	12	,	,	PUNCT
issue-2636	319	13	p.	p.	NOUN
issue-2636	319	14	1–40	1–40	PROPN
issue-2636	319	15	.	.	PUNCT
issue-2636	320	1	ukrainian	ukrainian	PROPN
issue-2636	320	2	institute	institute	PROPN
issue-2636	320	3	.	.	PUNCT
issue-2636	321	1	decolonization	decolonization	NOUN
issue-2636	321	2	.	.	PUNCT
issue-2636	322	1	selected	select	VERB
issue-2636	322	2	articles	article	NOUN
issue-2636	322	3	published	publish	VERB
issue-2636	322	4	in	in	ADP
issue-2636	322	5	the	the	DET
issue-2636	322	6	aftermath	aftermath	NOUN
issue-2636	322	7	of	of	ADP
issue-2636	322	8	russia	russia	PROPN
issue-2636	322	9	’s	’s	PART
issue-2636	322	10	invasion	invasion	NOUN
issue-2636	322	11	of	of	ADP
issue-2636	322	12	ukraine	ukraine	NOUN
issue-2636	322	13	.	.	PUNCT
issue-2636	323	1	available	available	ADJ
issue-2636	323	2	at	at	ADP
issue-2636	323	3	:	:	PUNCT
issue-2636	323	4	https://ui.org.ua/en/sectors-en/decolonization-selected-articles-published-in-the-aftermath-ofrussias-invasion-of-ukraine/	https://ui.org.ua/en/sectors-en/decolonization-selected-articles-published-in-the-aftermath-ofrussias-invasion-of-ukraine/	PROPN
issue-2636	323	5	varner	varner	PROPN
issue-2636	323	6	,	,	PUNCT
issue-2636	323	7	i.	i.	PROPN
issue-2636	323	8	i.	i.	PROPN
issue-2636	323	9	(	(	PUNCT
issue-2636	323	10	2000	2000	NUM
issue-2636	323	11	)	)	PUNCT
issue-2636	323	12	.	.	PUNCT
issue-2636	324	1	the	the	DET
issue-2636	324	2	theoretical	theoretical	ADJ
issue-2636	324	3	foundation	foundation	NOUN
issue-2636	324	4	for	for	ADP
issue-2636	324	5	intercultural	intercultural	ADJ
issue-2636	324	6	business	business	NOUN
issue-2636	324	7	communication	communication	NOUN
issue-2636	324	8	:	:	PUNCT
issue-2636	324	9	a	a	DET
issue-2636	324	10	conceptual	conceptual	ADJ
issue-2636	324	11	model	model	NOUN
issue-2636	324	12	.	.	PUNCT
issue-2636	325	1	the	the	DET
issue-2636	325	2	journal	journal	NOUN
issue-2636	325	3	of	of	ADP
issue-2636	325	4	business	business	NOUN
issue-2636	325	5	communication	communication	NOUN
issue-2636	325	6	,	,	PUNCT
issue-2636	325	7	vol	vol	NOUN
issue-2636	325	8	.	.	PROPN
issue-2636	325	9	37(1	37(1	NUM
issue-2636	325	10	)	)	PUNCT
issue-2636	325	11	,	,	PUNCT
issue-2636	325	12	p.	p.	NOUN
issue-2636	325	13	39–57	39–57	NUM
issue-2636	325	14	.	.	PUNCT
issue-2636	326	1	wang	wang	PROPN
issue-2636	326	2	,	,	PUNCT
issue-2636	326	3	g.	g.	PROPN
issue-2636	326	4	f.	f.	PROPN
issue-2636	326	5	,	,	PUNCT
issue-2636	326	6	&	&	CCONJ
issue-2636	326	7	hu	hu	PROPN
issue-2636	326	8	,	,	PUNCT
issue-2636	326	9	x.	x.	NOUN
issue-2636	326	10	(	(	PUNCT
issue-2636	326	11	2022	2022	NUM
issue-2636	326	12	)	)	PUNCT
issue-2636	326	13	.	.	PUNCT
issue-2636	327	1	research	research	NOUN
issue-2636	327	2	on	on	ADP
issue-2636	327	3	intercultural	intercultural	ADJ
issue-2636	327	4	communication	communication	NOUN
issue-2636	327	5	in	in	ADP
issue-2636	327	6	international	international	ADJ
issue-2636	327	7	business	business	NOUN
issue-2636	327	8	.	.	PUNCT
issue-2636	328	1	open	open	ADJ
issue-2636	328	2	access	access	NOUN
issue-2636	328	3	library	library	PROPN
issue-2636	328	4	journal	journal	NOUN
issue-2636	328	5	,	,	PUNCT
issue-2636	328	6	vol	vol	NOUN
issue-2636	328	7	.	.	PROPN
issue-2636	328	8	9	9	NUM
issue-2636	328	9	,	,	PUNCT
issue-2636	328	10	p.	p.	NOUN
issue-2636	328	11	1–7	1–7	NUM
issue-2636	328	12	.	.	PUNCT
issue-2636	328	13	doi	doi	PROPN
issue-2636	328	14	:	:	PUNCT
issue-2636	328	15	https://doi.org/10.4236/oalib.1109064	https://doi.org/10.4236/oalib.1109064	PROPN
issue-2636	328	16	washington	washington	PROPN
issue-2636	328	17	,	,	PUNCT
issue-2636	328	18	m.	m.	NOUN
issue-2636	328	19	,	,	PUNCT
issue-2636	328	20	&	&	CCONJ
issue-2636	328	21	okoro	okoro	PROPN
issue-2636	328	22	,	,	PUNCT
issue-2636	328	23	e.	e.	PROPN
issue-2636	328	24	,	,	PUNCT
issue-2636	328	25	&	&	CCONJ
issue-2636	328	26	thomas	thomas	PROPN
issue-2636	328	27	,	,	PUNCT
issue-2636	328	28	o.	o.	PROPN
issue-2636	328	29	(	(	PUNCT
issue-2636	328	30	2012	2012	NUM
issue-2636	328	31	)	)	PUNCT
issue-2636	328	32	.	.	PUNCT
issue-2636	329	1	intercultural	intercultural	ADJ
issue-2636	329	2	communication	communication	NOUN
issue-2636	329	3	in	in	ADP
issue-2636	329	4	global	global	ADJ
issue-2636	329	5	business	business	NOUN
issue-2636	329	6	:	:	PUNCT
issue-2636	329	7	an	an	DET
issue-2636	329	8	analysis	analysis	NOUN
issue-2636	329	9	of	of	ADP
issue-2636	329	10	benefits	benefit	NOUN
issue-2636	329	11	and	and	CCONJ
issue-2636	329	12	challenges	challenge	NOUN
issue-2636	329	13	.	.	PUNCT
issue-2636	330	1	international	international	ADJ
issue-2636	330	2	business	business	PROPN
issue-2636	330	3	&	&	CCONJ
issue-2636	330	4	economics	economics	PROPN
issue-2636	330	5	research	research	PROPN
issue-2636	330	6	journal	journal	PROPN
issue-2636	330	7	(	(	PUNCT
issue-2636	330	8	iber	iber	PROPN
issue-2636	330	9	)	)	PUNCT
issue-2636	330	10	,	,	PUNCT
issue-2636	330	11	vol	vol	NOUN
issue-2636	330	12	.	.	PROPN
issue-2636	330	13	11	11	NUM
issue-2636	330	14	,	,	PUNCT
issue-2636	330	15	p.	p.	NOUN
issue-2636	330	16	217–222	217–222	NUM
issue-2636	330	17	.	.	PUNCT
issue-2636	331	1	doi	doi	NOUN
issue-2636	331	2	:	:	PUNCT
issue-2636	331	3	https://doi.org/10.19030/iber.v11i2.6776	https://doi.org/10.19030/iber.v11i2.6776	NOUN
issue-2636	331	4	wilson	wilson	PROPN
issue-2636	331	5	,	,	PUNCT
issue-2636	331	6	t.	t.	PROPN
issue-2636	331	7	f.	f.	PROPN
issue-2636	331	8	(	(	PUNCT
issue-2636	331	9	2024	2024	NUM
issue-2636	331	10	)	)	PUNCT
issue-2636	331	11	.	.	PUNCT
issue-2636	332	1	on	on	ADP
issue-2636	332	2	decolonization	decolonization	NOUN
issue-2636	332	3	and	and	CCONJ
issue-2636	332	4	its	its	PRON
issue-2636	332	5	correlates	correlate	NOUN
issue-2636	332	6	.	.	PUNCT
issue-2636	333	1	anuário	anuário	PROPN
issue-2636	333	2	antropológico	antropológico	PROPN
issue-2636	333	3	,	,	PUNCT
issue-2636	333	4	vol	vol	NOUN
issue-2636	333	5	.	.	PROPN
issue-2636	333	6	49	49	NUM
issue-2636	333	7	,	,	PUNCT
issue-2636	333	8	p.	p.	NOUN
issue-2636	333	9	66–116	66–116	PROPN
issue-2636	333	10	.	.	PUNCT
issue-2636	334	1	doi	doi	NOUN
issue-2636	334	2	:	:	PUNCT
issue-2636	334	3	https://doi.org/10.4000/aa.11832	https://doi.org/10.4000/aa.11832	X
issue-2636	334	4	yevtushenko	yevtushenko	NOUN
issue-2636	334	5	,	,	PUNCT
issue-2636	334	6	n.	n.	NOUN
issue-2636	334	7	,	,	PUNCT
issue-2636	334	8	&	&	CCONJ
issue-2636	334	9	gudz	gudz	NOUN
issue-2636	334	10	,	,	PUNCT
issue-2636	334	11	o.	o.	NOUN
issue-2636	334	12	(	(	PUNCT
issue-2636	334	13	2022	2022	NUM
issue-2636	334	14	)	)	PUNCT
issue-2636	334	15	.	.	PUNCT
issue-2636	335	1	consulting	consulting	NOUN
issue-2636	335	2	and	and	CCONJ
issue-2636	335	3	internal	internal	ADJ
issue-2636	335	4	communications	communication	NOUN
issue-2636	335	5	:	:	PUNCT
issue-2636	335	6	theoretical	theoretical	ADJ
issue-2636	335	7	and	and	CCONJ
issue-2636	335	8	methodological	methodological	ADJ
issue-2636	335	9	aspect	aspect	NOUN
issue-2636	335	10	.	.	PUNCT
issue-2636	336	1	baltic	baltic	PROPN
issue-2636	336	2	journal	journal	PROPN
issue-2636	336	3	of	of	ADP
issue-2636	336	4	economic	economic	ADJ
issue-2636	336	5	studies	study	NOUN
issue-2636	336	6	,	,	PUNCT
issue-2636	336	7	vol	vol	NOUN
issue-2636	336	8	.	.	PUNCT
issue-2636	337	1	8(1	8(1	NOUN
issue-2636	337	2	)	)	PUNCT
issue-2636	337	3	,	,	PUNCT
issue-2636	338	1	p.	p.	NOUN
issue-2636	338	2	43–54	43–54	NUM
issue-2636	338	3	.	.	PUNCT
issue-2636	339	1	doi	doi	NOUN
issue-2636	339	2	:	:	PUNCT
issue-2636	339	3	https://doi.org/10.30525/2256-0742/20228-1-43-54	https://doi.org/10.30525/2256-0742/20228-1-43-54	NOUN
issue-2636	339	4	zelenskyy	zelenskyy	NOUN
issue-2636	339	5	,	,	PUNCT
issue-2636	339	6	v.	v.	ADP
issue-2636	339	7	being	be	AUX
issue-2636	339	8	brave	brave	ADJ
issue-2636	339	9	is	be	AUX
issue-2636	339	10	our	our	PRON
issue-2636	339	11	brand	brand	NOUN
issue-2636	339	12	;	;	PUNCT
issue-2636	339	13	we	we	PRON
issue-2636	339	14	will	will	AUX
issue-2636	339	15	spread	spread	VERB
issue-2636	339	16	our	our	PRON
issue-2636	339	17	courage	courage	NOUN
issue-2636	339	18	in	in	ADP
issue-2636	339	19	the	the	DET
issue-2636	339	20	world	world	NOUN
issue-2636	339	21	.	.	PUNCT
issue-2636	340	1	president	president	NOUN
issue-2636	340	2	of	of	ADP
issue-2636	340	3	ukraine	ukraine	PROPN
issue-2636	340	4	.	.	PUNCT
issue-2636	341	1	available	available	ADJ
issue-2636	341	2	at	at	ADP
issue-2636	341	3	:	:	PUNCT
issue-2636	341	4	https://www.president.gov.ua/en/news/buti-smilivimi-ce-nash-brend-budemo-poshiryuvati-nashu-smili-74165	https://www.president.gov.ua/en/news/buti-smilivimi-ce-nash-brend-budemo-poshiryuvati-nashu-smili-74165	PROPN
issue-2636	341	5	received	receive	VERB
issue-2636	341	6	on	on	ADP
issue-2636	341	7	:	:	PUNCT
issue-2636	341	8	15th	15th	NOUN
issue-2636	341	9	of	of	ADP
issue-2636	341	10	october	october	PROPN
issue-2636	341	11	,	,	PUNCT
issue-2636	341	12	2024	2024	NUM
issue-2636	341	13	accepted	accept	VERB
issue-2636	341	14	on	on	ADP
issue-2636	341	15	:	:	PUNCT
issue-2636	341	16	26th	26th	NOUN
issue-2636	341	17	of	of	ADP
issue-2636	341	18	november	november	PROPN
issue-2636	341	19	,	,	PUNCT
issue-2636	341	20	2024	2024	NUM
issue-2636	341	21	published	publish	VERB
issue-2636	341	22	on	on	ADP
issue-2636	341	23	:	:	PUNCT
issue-2636	341	24	30th	30th	NOUN
issue-2636	341	25	of	of	ADP
issue-2636	341	26	december	december	PROPN
issue-2636	341	27	,	,	PUNCT
issue-2636	341	28	2024	2024	NUM