id	sid	tid	token	lemma	pos
issue-2650	1	1	baltic	baltic	PROPN
issue-2650	1	2	journal	journal	PROPN
issue-2650	1	3	of	of	ADP
issue-2650	1	4	economic	economic	ADJ
issue-2650	1	5	studies	study	NOUN
issue-2650	1	6	273	273	NUM
issue-2650	1	7	vol	vol	NOUN
issue-2650	1	8	.	.	PUNCT
issue-2650	2	1	10	10	NUM
issue-2650	2	2	no	no	NOUN
issue-2650	2	3	.	.	NOUN
issue-2650	2	4	5	5	NUM
issue-2650	2	5	,	,	PUNCT
issue-2650	2	6	2024	2024	NUM
issue-2650	2	7	this	this	PRON
issue-2650	2	8	is	be	AUX
issue-2650	2	9	an	an	DET
issue-2650	2	10	open	open	ADJ
issue-2650	2	11	access	access	NOUN
issue-2650	2	12	article	article	NOUN
issue-2650	2	13	,	,	PUNCT
issue-2650	2	14	distributed	distribute	VERB
issue-2650	2	15	under	under	ADP
issue-2650	2	16	the	the	DET
issue-2650	2	17	terms	term	NOUN
issue-2650	2	18	of	of	ADP
issue-2650	2	19	the	the	DET
issue-2650	2	20	creative	creative	ADJ
issue-2650	2	21	commons	common	NOUN
issue-2650	2	22	attribution	attribution	NOUN
issue-2650	2	23	cc	cc	VERB
issue-2650	2	24	by	by	ADP
issue-2650	2	25	4.0	4.0	NUM
issue-2650	2	26	1	1	NUM
issue-2650	2	27	lviv	lviv	NOUN
issue-2650	2	28	polytechnic	polytechnic	ADJ
issue-2650	2	29	national	national	ADJ
issue-2650	2	30	university	university	PROPN
issue-2650	2	31	,	,	PUNCT
issue-2650	2	32	ukraine	ukraine	NOUN
issue-2650	2	33	e	e	NOUN
issue-2650	2	34	-	-	NOUN
issue-2650	2	35	mail	mail	NOUN
issue-2650	2	36	:	:	PUNCT
issue-2650	3	1	andremelnuk@gmail.com	andremelnuk@gmail.com	X
issue-2650	4	1	orcid	orcid	NOUN
issue-2650	4	2	:	:	PUNCT
issue-2650	4	3	https://orcid.org/0009-0006-3832-0511	https://orcid.org/0009-0006-3832-0511	PROPN
issue-2650	4	4	doi	doi	NOUN
issue-2650	4	5	:	:	PUNCT
issue-2650	4	6	https://doi.org/10.30525/2256-0742/2024-10-5-273-281	https://doi.org/10.30525/2256-0742/2024-10-5-273-281	ADJ
issue-2650	4	7	marketing	marketing	NOUN
issue-2650	4	8	evolution	evolution	NOUN
issue-2650	4	9	:	:	PUNCT
issue-2650	4	10	from	from	ADP
issue-2650	4	11	traditional	traditional	ADJ
issue-2650	4	12	to	to	AUX
issue-2650	4	13	web	web	VERB
issue-2650	4	14	3.0	3.0	NUM
issue-2650	4	15	andriy	andriy	NOUN
issue-2650	4	16	melnyk1	melnyk1	PROPN
issue-2650	4	17	abstract	abstract	NOUN
issue-2650	4	18	.	.	PUNCT
issue-2650	5	1	this	this	DET
issue-2650	5	2	study	study	NOUN
issue-2650	5	3	analyses	analyse	VERB
issue-2650	5	4	the	the	DET
issue-2650	5	5	evolution	evolution	NOUN
issue-2650	5	6	of	of	ADP
issue-2650	5	7	marketing	marketing	NOUN
issue-2650	5	8	from	from	ADP
issue-2650	5	9	conventional	conventional	ADJ
issue-2650	5	10	techniques	technique	NOUN
issue-2650	5	11	to	to	ADP
issue-2650	5	12	the	the	DET
issue-2650	5	13	decentralised	decentralise	VERB
issue-2650	5	14	,	,	PUNCT
issue-2650	5	15	user	user	NOUN
issue-2650	5	16	-	-	PUNCT
issue-2650	5	17	driven	drive	VERB
issue-2650	5	18	environment	environment	NOUN
issue-2650	5	19	of	of	ADP
issue-2650	5	20	web	web	NOUN
issue-2650	5	21	3.0	3.0	NUM
issue-2650	5	22	.	.	PUNCT
issue-2650	6	1	the	the	DET
issue-2650	6	2	aim	aim	NOUN
issue-2650	6	3	is	be	AUX
issue-2650	6	4	to	to	PART
issue-2650	6	5	highlight	highlight	VERB
issue-2650	6	6	the	the	DET
issue-2650	6	7	changes	change	NOUN
issue-2650	6	8	in	in	ADP
issue-2650	6	9	marketing	marketing	NOUN
issue-2650	6	10	strategies	strategy	NOUN
issue-2650	6	11	brought	bring	VERB
issue-2650	6	12	about	about	ADP
issue-2650	6	13	by	by	ADP
issue-2650	6	14	breakthroughs	breakthrough	NOUN
issue-2650	6	15	in	in	ADP
issue-2650	6	16	digital	digital	ADJ
issue-2650	6	17	technologies	technology	NOUN
issue-2650	6	18	,	,	PUNCT
issue-2650	6	19	focusing	focus	VERB
issue-2650	6	20	mainly	mainly	ADV
issue-2650	6	21	on	on	ADP
issue-2650	6	22	the	the	DET
issue-2650	6	23	influence	influence	NOUN
issue-2650	6	24	of	of	ADP
issue-2650	6	25	blockchain	blockchain	PROPN
issue-2650	6	26	,	,	PUNCT
issue-2650	6	27	ai	ai	VERB
issue-2650	6	28	and	and	CCONJ
issue-2650	6	29	decentralised	decentralised	ADJ
issue-2650	6	30	platforms	platform	NOUN
issue-2650	6	31	in	in	ADP
issue-2650	6	32	changing	change	VERB
issue-2650	6	33	consumer	consumer	NOUN
issue-2650	6	34	behaviour	behaviour	NOUN
issue-2650	6	35	and	and	CCONJ
issue-2650	6	36	business	business	NOUN
issue-2650	6	37	processes	process	NOUN
issue-2650	6	38	.	.	PUNCT
issue-2650	7	1	methodology	methodology	NOUN
issue-2650	7	2	.	.	PUNCT
issue-2650	8	1	the	the	DET
issue-2650	8	2	present	present	ADJ
issue-2650	8	3	study	study	NOUN
issue-2650	8	4	employs	employ	VERB
issue-2650	8	5	a	a	DET
issue-2650	8	6	comparative	comparative	ADJ
issue-2650	8	7	analysis	analysis	NOUN
issue-2650	8	8	methodology	methodology	NOUN
issue-2650	8	9	,	,	PUNCT
issue-2650	8	10	juxtaposing	juxtapose	VERB
issue-2650	8	11	the	the	DET
issue-2650	8	12	conventional	conventional	ADJ
issue-2650	8	13	marketing	marketing	NOUN
issue-2650	8	14	mix	mix	NOUN
issue-2650	8	15	with	with	ADP
issue-2650	8	16	digital	digital	ADJ
issue-2650	8	17	and	and	CCONJ
issue-2650	8	18	web	web	NOUN
issue-2650	8	19	3.0	3.0	NUM
issue-2650	8	20	marketing	marketing	NOUN
issue-2650	8	21	components	component	NOUN
issue-2650	8	22	.	.	PUNCT
issue-2650	9	1	integrating	integrate	VERB
issue-2650	9	2	qualitative	qualitative	ADJ
issue-2650	9	3	and	and	CCONJ
issue-2650	9	4	quantitative	quantitative	ADJ
issue-2650	9	5	data	datum	NOUN
issue-2650	9	6	from	from	ADP
issue-2650	9	7	current	current	ADJ
issue-2650	9	8	literature	literature	NOUN
issue-2650	9	9	,	,	PUNCT
issue-2650	9	10	case	case	NOUN
issue-2650	9	11	studies	study	NOUN
issue-2650	9	12	,	,	PUNCT
issue-2650	9	13	and	and	CCONJ
issue-2650	9	14	empirical	empirical	ADJ
issue-2650	9	15	research	research	NOUN
issue-2650	9	16	,	,	PUNCT
issue-2650	9	17	this	this	DET
issue-2650	9	18	study	study	NOUN
issue-2650	9	19	explores	explore	VERB
issue-2650	9	20	the	the	DET
issue-2650	9	21	application	application	NOUN
issue-2650	9	22	of	of	ADP
issue-2650	9	23	digital	digital	ADJ
issue-2650	9	24	marketing	marketing	NOUN
issue-2650	9	25	technologies	technology	NOUN
issue-2650	9	26	and	and	CCONJ
issue-2650	9	27	web	web	NOUN
issue-2650	9	28	3.0	3.0	NUM
issue-2650	9	29	techniques	technique	NOUN
issue-2650	9	30	across	across	ADP
issue-2650	9	31	industries	industry	NOUN
issue-2650	9	32	.	.	PUNCT
issue-2650	10	1	the	the	DET
issue-2650	10	2	results	result	NOUN
issue-2650	10	3	obtained	obtain	VERB
issue-2650	10	4	demonstrate	demonstrate	VERB
issue-2650	10	5	a	a	DET
issue-2650	10	6	substantial	substantial	ADJ
issue-2650	10	7	transition	transition	NOUN
issue-2650	10	8	in	in	ADP
issue-2650	10	9	marketing	marketing	NOUN
issue-2650	10	10	methodologies	methodology	NOUN
issue-2650	10	11	from	from	ADP
issue-2650	10	12	unidirectional	unidirectional	ADJ
issue-2650	10	13	communication	communication	NOUN
issue-2650	10	14	in	in	ADP
issue-2650	10	15	conventional	conventional	ADJ
issue-2650	10	16	marketing	marketing	NOUN
issue-2650	10	17	to	to	ADP
issue-2650	10	18	dynamic	dynamic	ADJ
issue-2650	10	19	,	,	PUNCT
issue-2650	10	20	interactive	interactive	ADJ
issue-2650	10	21	customer	customer	NOUN
issue-2650	10	22	interaction	interaction	NOUN
issue-2650	10	23	in	in	ADP
issue-2650	10	24	digital	digital	ADJ
issue-2650	10	25	and	and	CCONJ
issue-2650	10	26	web	web	NOUN
issue-2650	10	27	3.0	3.0	NUM
issue-2650	10	28	marketing	marketing	NOUN
issue-2650	10	29	.	.	PUNCT
issue-2650	11	1	the	the	DET
issue-2650	11	2	advent	advent	NOUN
issue-2650	11	3	of	of	ADP
issue-2650	11	4	web	web	NOUN
issue-2650	11	5	3.0	3.0	NUM
issue-2650	11	6	technologies	technology	NOUN
issue-2650	11	7	,	,	PUNCT
issue-2650	11	8	including	include	VERB
issue-2650	11	9	blockchain	blockchain	NOUN
issue-2650	11	10	,	,	PUNCT
issue-2650	11	11	tokenization	tokenization	NOUN
issue-2650	11	12	,	,	PUNCT
issue-2650	11	13	and	and	CCONJ
issue-2650	11	14	decentralized	decentralized	ADJ
issue-2650	11	15	applications	application	NOUN
issue-2650	11	16	,	,	PUNCT
issue-2650	11	17	has	have	AUX
issue-2650	11	18	engendered	engender	VERB
issue-2650	11	19	novel	novel	ADJ
issue-2650	11	20	options	option	NOUN
issue-2650	11	21	for	for	ADP
issue-2650	11	22	individualized	individualized	ADJ
issue-2650	11	23	,	,	PUNCT
issue-2650	11	24	trust	trust	NOUN
issue-2650	11	25	-	-	PUNCT
issue-2650	11	26	centric	centric	ADJ
issue-2650	11	27	interactions	interaction	NOUN
issue-2650	11	28	between	between	ADP
issue-2650	11	29	customers	customer	NOUN
issue-2650	11	30	and	and	CCONJ
issue-2650	11	31	marketers	marketer	NOUN
issue-2650	11	32	.	.	PUNCT
issue-2650	12	1	furthermore	furthermore	ADV
issue-2650	12	2	,	,	PUNCT
issue-2650	12	3	the	the	DET
issue-2650	12	4	empowerment	empowerment	NOUN
issue-2650	12	5	of	of	ADP
issue-2650	12	6	customers	customer	NOUN
issue-2650	12	7	through	through	ADP
issue-2650	12	8	data	datum	NOUN
issue-2650	12	9	management	management	NOUN
issue-2650	12	10	and	and	CCONJ
issue-2650	12	11	ai	ai	ADJ
issue-2650	12	12	-	-	PUNCT
issue-2650	12	13	driven	drive	VERB
issue-2650	12	14	personalisation	personalisation	NOUN
issue-2650	12	15	is	be	AUX
issue-2650	12	16	identified	identify	VERB
issue-2650	12	17	as	as	ADP
issue-2650	12	18	a	a	DET
issue-2650	12	19	pivotal	pivotal	ADJ
issue-2650	12	20	factor	factor	NOUN
issue-2650	12	21	in	in	ADP
issue-2650	12	22	shaping	shape	VERB
issue-2650	12	23	emerging	emerge	VERB
issue-2650	12	24	marketing	marketing	NOUN
issue-2650	12	25	methodologies	methodology	NOUN
issue-2650	12	26	.	.	PUNCT
issue-2650	13	1	practical	practical	ADJ
issue-2650	13	2	implications	implication	NOUN
issue-2650	13	3	.	.	PUNCT
issue-2650	14	1	to	to	PART
issue-2650	14	2	remain	remain	VERB
issue-2650	14	3	competitive	competitive	ADJ
issue-2650	14	4	,	,	PUNCT
issue-2650	14	5	companies	company	NOUN
issue-2650	14	6	must	must	AUX
issue-2650	14	7	adapt	adapt	VERB
issue-2650	14	8	to	to	ADP
issue-2650	14	9	the	the	DET
issue-2650	14	10	changing	change	VERB
issue-2650	14	11	digital	digital	ADJ
issue-2650	14	12	landscape	landscape	NOUN
issue-2650	14	13	by	by	ADP
issue-2650	14	14	adopting	adopt	VERB
issue-2650	14	15	web	web	NOUN
issue-2650	14	16	3.0	3.0	NUM
issue-2650	14	17	technologies	technology	NOUN
issue-2650	14	18	.	.	PUNCT
issue-2650	15	1	this	this	PRON
issue-2650	15	2	includes	include	VERB
issue-2650	15	3	implementing	implement	VERB
issue-2650	15	4	decentralised	decentralise	VERB
issue-2650	15	5	models	model	NOUN
issue-2650	15	6	,	,	PUNCT
issue-2650	15	7	prioritising	prioritise	VERB
issue-2650	15	8	data	data	NOUN
issue-2650	15	9	protection	protection	NOUN
issue-2650	15	10	and	and	CCONJ
issue-2650	15	11	using	use	VERB
issue-2650	15	12	ai	ai	VERB
issue-2650	15	13	for	for	ADP
issue-2650	15	14	tailored	tailored	ADJ
issue-2650	15	15	marketing	marketing	NOUN
issue-2650	15	16	.	.	PUNCT
issue-2650	16	1	marketers	marketer	NOUN
issue-2650	16	2	must	must	AUX
issue-2650	16	3	be	be	AUX
issue-2650	16	4	equipped	equip	VERB
issue-2650	16	5	to	to	PART
issue-2650	16	6	interact	interact	VERB
issue-2650	16	7	with	with	ADP
issue-2650	16	8	tech	tech	NOUN
issue-2650	16	9	-	-	PUNCT
issue-2650	16	10	savvy	savvy	ADJ
issue-2650	16	11	consumers	consumer	NOUN
issue-2650	16	12	and	and	CCONJ
issue-2650	16	13	hybrid	hybrid	ADJ
issue-2650	16	14	ai	ai	NOUN
issue-2650	16	15	-	-	PUNCT
issue-2650	16	16	based	base	VERB
issue-2650	16	17	decision	decision	NOUN
issue-2650	16	18	-	-	PUNCT
issue-2650	16	19	making	make	VERB
issue-2650	16	20	systems	system	NOUN
issue-2650	16	21	to	to	PART
issue-2650	16	22	foster	foster	VERB
issue-2650	16	23	trust	trust	NOUN
issue-2650	16	24	and	and	CCONJ
issue-2650	16	25	improve	improve	VERB
issue-2650	16	26	the	the	DET
issue-2650	16	27	customer	customer	NOUN
issue-2650	16	28	experience	experience	NOUN
issue-2650	16	29	.	.	PUNCT
issue-2650	17	1	value	value	NOUN
issue-2650	17	2	/	/	SYM
issue-2650	17	3	originality	originality	NOUN
issue-2650	17	4	.	.	PUNCT
issue-2650	18	1	the	the	DET
issue-2650	18	2	paper	paper	NOUN
issue-2650	18	3	enhances	enhance	VERB
issue-2650	18	4	understanding	understanding	NOUN
issue-2650	18	5	of	of	ADP
issue-2650	18	6	the	the	DET
issue-2650	18	7	transformative	transformative	ADJ
issue-2650	18	8	impact	impact	NOUN
issue-2650	18	9	of	of	ADP
issue-2650	18	10	web	web	NOUN
issue-2650	18	11	3.0	3.0	NUM
issue-2650	18	12	on	on	ADP
issue-2650	18	13	marketing	marketing	NOUN
issue-2650	18	14	,	,	PUNCT
issue-2650	18	15	providing	provide	VERB
issue-2650	18	16	in	in	ADP
issue-2650	18	17	-	-	PUNCT
issue-2650	18	18	depth	depth	NOUN
issue-2650	18	19	analysis	analysis	NOUN
issue-2650	18	20	of	of	ADP
issue-2650	18	21	its	its	PRON
issue-2650	18	22	impact	impact	NOUN
issue-2650	18	23	on	on	ADP
issue-2650	18	24	consumer	consumer	NOUN
issue-2650	18	25	behaviour	behaviour	NOUN
issue-2650	18	26	and	and	CCONJ
issue-2650	18	27	strategic	strategic	ADJ
issue-2650	18	28	planning	planning	NOUN
issue-2650	18	29	.	.	PUNCT
issue-2650	19	1	it	it	PRON
issue-2650	19	2	provides	provide	VERB
issue-2650	19	3	essential	essential	ADJ
issue-2650	19	4	insights	insight	NOUN
issue-2650	19	5	for	for	ADP
issue-2650	19	6	marketers	marketer	NOUN
issue-2650	19	7	seeking	seek	VERB
issue-2650	19	8	to	to	PART
issue-2650	19	9	navigate	navigate	VERB
issue-2650	19	10	the	the	DET
issue-2650	19	11	rapidly	rapidly	ADV
issue-2650	19	12	evolving	evolve	VERB
issue-2650	19	13	digital	digital	ADJ
issue-2650	19	14	environment	environment	NOUN
issue-2650	19	15	and	and	CCONJ
issue-2650	19	16	capitalise	capitalise	VERB
issue-2650	19	17	on	on	ADP
issue-2650	19	18	emerging	emerge	VERB
issue-2650	19	19	trends	trend	NOUN
issue-2650	19	20	.	.	PUNCT
issue-2650	20	1	keywords	keyword	NOUN
issue-2650	20	2	:	:	PUNCT
issue-2650	20	3	marketing	marketing	NOUN
issue-2650	20	4	,	,	PUNCT
issue-2650	20	5	web	web	NOUN
issue-2650	20	6	3.0	3.0	NUM
issue-2650	20	7	,	,	PUNCT
issue-2650	20	8	digital	digital	ADJ
issue-2650	20	9	marketing	marketing	NOUN
issue-2650	20	10	,	,	PUNCT
issue-2650	20	11	blockchain	blockchain	PROPN
issue-2650	20	12	,	,	PUNCT
issue-2650	20	13	ai	ai	ADJ
issue-2650	20	14	-	-	PUNCT
issue-2650	20	15	driven	drive	VERB
issue-2650	20	16	marketing	marketing	NOUN
issue-2650	20	17	,	,	PUNCT
issue-2650	20	18	decentralised	decentralise	VERB
issue-2650	20	19	platforms	platform	NOUN
issue-2650	20	20	,	,	PUNCT
issue-2650	20	21	consumer	consumer	NOUN
issue-2650	20	22	empowerment	empowerment	NOUN
issue-2650	20	23	,	,	PUNCT
issue-2650	20	24	personalised	personalised	ADJ
issue-2650	20	25	marketing	marketing	NOUN
issue-2650	20	26	,	,	PUNCT
issue-2650	20	27	tokenisation	tokenisation	NOUN
issue-2650	20	28	.	.	PUNCT
issue-2650	21	1	jel	jel	PROPN
issue-2650	21	2	classification	classification	NOUN
issue-2650	21	3	:	:	PUNCT
issue-2650	21	4	m31	m31	NOUN
issue-2650	21	5	,	,	PUNCT
issue-2650	21	6	l86	l86	NOUN
issue-2650	21	7	,	,	PUNCT
issue-2650	21	8	d83	d83	PROPN
issue-2650	21	9	,	,	PUNCT
issue-2650	21	10	o33	o33	NOUN
issue-2650	21	11	,	,	PUNCT
issue-2650	21	12	l81	l81	PROPN
issue-2650	21	13	,	,	PUNCT
issue-2650	21	14	d91	d91	VERB
issue-2650	21	15	1	1	NUM
issue-2650	21	16	.	.	PUNCT
issue-2650	22	1	introduction	introduction	NOUN
issue-2650	22	2	marketing	marketing	NOUN
issue-2650	22	3	has	have	AUX
issue-2650	22	4	changed	change	VERB
issue-2650	22	5	significantly	significantly	ADV
issue-2650	22	6	over	over	ADP
issue-2650	22	7	the	the	DET
issue-2650	22	8	decades	decade	NOUN
issue-2650	22	9	,	,	PUNCT
issue-2650	22	10	moving	move	VERB
issue-2650	22	11	from	from	ADP
issue-2650	22	12	traditional	traditional	ADJ
issue-2650	22	13	,	,	PUNCT
issue-2650	22	14	product	product	NOUN
issue-2650	22	15	-	-	PUNCT
issue-2650	22	16	centric	centric	ADJ
issue-2650	22	17	methods	method	NOUN
issue-2650	22	18	to	to	PART
issue-2650	22	19	highly	highly	ADV
issue-2650	22	20	customised	customise	VERB
issue-2650	22	21	,	,	PUNCT
issue-2650	22	22	data	data	NOUN
issue-2650	22	23	-	-	PUNCT
issue-2650	22	24	driven	drive	VERB
issue-2650	22	25	methods	method	NOUN
issue-2650	22	26	in	in	ADP
issue-2650	22	27	the	the	DET
issue-2650	22	28	digital	digital	ADJ
issue-2650	22	29	age	age	NOUN
issue-2650	22	30	.	.	PUNCT
issue-2650	23	1	traditional	traditional	ADJ
issue-2650	23	2	marketing	marketing	NOUN
issue-2650	23	3	emphasises	emphasise	VERB
issue-2650	23	4	mass	mass	ADJ
issue-2650	23	5	communication	communication	NOUN
issue-2650	23	6	through	through	ADP
issue-2650	23	7	print	print	NOUN
issue-2650	23	8	,	,	PUNCT
issue-2650	23	9	radio	radio	NOUN
issue-2650	23	10	and	and	CCONJ
issue-2650	23	11	television	television	NOUN
issue-2650	23	12	with	with	ADP
issue-2650	23	13	minimal	minimal	ADJ
issue-2650	23	14	customer	customer	NOUN
issue-2650	23	15	engagement	engagement	NOUN
issue-2650	23	16	.	.	PUNCT
issue-2650	24	1	the	the	DET
issue-2650	24	2	advent	advent	NOUN
issue-2650	24	3	of	of	ADP
issue-2650	24	4	the	the	DET
issue-2650	24	5	internet	internet	NOUN
issue-2650	24	6	and	and	CCONJ
issue-2650	24	7	the	the	DET
issue-2650	24	8	transition	transition	NOUN
issue-2650	24	9	to	to	ADP
issue-2650	24	10	web	web	NOUN
issue-2650	24	11	2.0	2.0	NUM
issue-2650	24	12	enabled	enable	VERB
issue-2650	24	13	greater	great	ADJ
issue-2650	24	14	interactivity	interactivity	NOUN
issue-2650	24	15	and	and	CCONJ
issue-2650	24	16	social	social	ADJ
issue-2650	24	17	engagement	engagement	NOUN
issue-2650	24	18	,	,	PUNCT
issue-2650	24	19	allowing	allow	VERB
issue-2650	24	20	customers	customer	NOUN
issue-2650	24	21	to	to	PART
issue-2650	24	22	communicate	communicate	VERB
issue-2650	24	23	directly	directly	ADV
issue-2650	24	24	with	with	ADP
issue-2650	24	25	companies	company	NOUN
issue-2650	24	26	via	via	ADP
issue-2650	24	27	social	social	ADJ
issue-2650	24	28	media	medium	NOUN
issue-2650	24	29	,	,	PUNCT
issue-2650	24	30	content	content	NOUN
issue-2650	24	31	platforms	platform	NOUN
issue-2650	24	32	and	and	CCONJ
issue-2650	24	33	user	user	NOUN
issue-2650	24	34	-	-	PUNCT
issue-2650	24	35	generated	generate	VERB
issue-2650	24	36	content	content	NOUN
issue-2650	24	37	.	.	PUNCT
issue-2650	25	1	the	the	DET
issue-2650	25	2	emergence	emergence	NOUN
issue-2650	25	3	of	of	ADP
issue-2650	25	4	web	web	NOUN
issue-2650	25	5	3.0	3.0	NUM
issue-2650	25	6	marks	mark	NOUN
issue-2650	25	7	a	a	DET
issue-2650	25	8	new	new	ADJ
issue-2650	25	9	era	era	NOUN
issue-2650	25	10	in	in	ADP
issue-2650	25	11	marketing	marketing	NOUN
issue-2650	25	12	,	,	PUNCT
issue-2650	25	13	characterised	characterise	VERB
issue-2650	25	14	by	by	ADP
issue-2650	25	15	decentralisation	decentralisation	NOUN
issue-2650	25	16	,	,	PUNCT
issue-2650	25	17	greater	great	ADJ
issue-2650	25	18	user	user	NOUN
issue-2650	25	19	autonomy	autonomy	NOUN
issue-2650	25	20	and	and	CCONJ
issue-2650	25	21	ai	ai	AUX
issue-2650	25	22	-	-	PUNCT
issue-2650	25	23	driven	drive	VERB
issue-2650	25	24	customisation	customisation	NOUN
issue-2650	25	25	facilitated	facilitate	VERB
issue-2650	25	26	by	by	ADP
issue-2650	25	27	blockchain	blockchain	PROPN
issue-2650	25	28	and	and	CCONJ
issue-2650	25	29	smart	smart	ADJ
issue-2650	25	30	contracts	contract	NOUN
issue-2650	25	31	.	.	PUNCT
issue-2650	26	1	in	in	ADP
issue-2650	26	2	this	this	DET
issue-2650	26	3	new	new	ADJ
issue-2650	26	4	paradigm	paradigm	NOUN
issue-2650	26	5	,	,	PUNCT
issue-2650	26	6	people	people	NOUN
issue-2650	26	7	have	have	VERB
issue-2650	26	8	greater	great	ADJ
issue-2650	26	9	control	control	NOUN
issue-2650	26	10	over	over	ADP
issue-2650	26	11	their	their	PRON
issue-2650	26	12	data	datum	NOUN
issue-2650	26	13	and	and	CCONJ
issue-2650	26	14	online	online	ADJ
issue-2650	26	15	identities	identity	NOUN
issue-2650	26	16	,	,	PUNCT
issue-2650	26	17	fostering	foster	VERB
issue-2650	26	18	stronger	strong	ADJ
issue-2650	26	19	trust	trust	NOUN
issue-2650	26	20	-	-	PUNCT
issue-2650	26	21	based	base	VERB
issue-2650	26	22	business	business	NOUN
issue-2650	26	23	partnerships	partnership	NOUN
issue-2650	26	24	.	.	PUNCT
issue-2650	27	1	the	the	DET
issue-2650	27	2	role	role	NOUN
issue-2650	27	3	of	of	ADP
issue-2650	27	4	marketers	marketer	NOUN
issue-2650	27	5	is	be	AUX
issue-2650	27	6	evolving	evolve	VERB
issue-2650	27	7	from	from	ADP
issue-2650	27	8	simply	simply	ADV
issue-2650	27	9	promoting	promote	VERB
issue-2650	27	10	things	thing	NOUN
issue-2650	27	11	to	to	ADP
issue-2650	27	12	enabling	enable	VERB
issue-2650	27	13	transparent	transparent	ADJ
issue-2650	27	14	,	,	PUNCT
issue-2650	27	15	interactive	interactive	ADJ
issue-2650	27	16	and	and	CCONJ
issue-2650	27	17	immersive	immersive	ADJ
issue-2650	27	18	experiences	experience	NOUN
issue-2650	27	19	.	.	PUNCT
issue-2650	28	1	this	this	DET
issue-2650	28	2	study	study	NOUN
issue-2650	28	3	examines	examine	VERB
issue-2650	28	4	the	the	DET
issue-2650	28	5	evolution	evolution	NOUN
issue-2650	28	6	of	of	ADP
issue-2650	28	7	marketing	marketing	NOUN
issue-2650	28	8	,	,	PUNCT
issue-2650	28	9	highlighting	highlight	VERB
issue-2650	28	10	the	the	DET
issue-2650	28	11	transformative	transformative	ADJ
issue-2650	28	12	impact	impact	NOUN
issue-2650	28	13	of	of	ADP
issue-2650	28	14	web	web	NOUN
issue-2650	28	15	3.0	3.0	NUM
issue-2650	28	16	on	on	ADP
issue-2650	28	17	marketing	marketing	NOUN
issue-2650	28	18	tactics	tactic	NOUN
issue-2650	28	19	and	and	CCONJ
issue-2650	28	20	the	the	DET
issue-2650	28	21	provision	provision	NOUN
issue-2650	28	22	of	of	ADP
issue-2650	28	23	new	new	ADJ
issue-2650	28	24	perspectives	perspective	NOUN
issue-2650	28	25	for	for	ADP
issue-2650	28	26	enhanced	enhanced	ADJ
issue-2650	28	27	customer	customer	NOUN
issue-2650	28	28	engagement	engagement	NOUN
issue-2650	28	29	and	and	CCONJ
issue-2650	28	30	innovation	innovation	NOUN
issue-2650	28	31	.	.	PUNCT
issue-2650	29	1	the	the	DET
issue-2650	29	2	originality	originality	NOUN
issue-2650	29	3	of	of	ADP
issue-2650	29	4	this	this	DET
issue-2650	29	5	study	study	NOUN
issue-2650	29	6	lies	lie	VERB
issue-2650	29	7	in	in	ADP
issue-2650	29	8	its	its	PRON
issue-2650	29	9	investigation	investigation	NOUN
issue-2650	29	10	of	of	ADP
issue-2650	29	11	the	the	DET
issue-2650	29	12	influence	influence	NOUN
issue-2650	29	13	of	of	ADP
issue-2650	29	14	web	web	NOUN
issue-2650	29	15	3.0	3.0	NUM
issue-2650	29	16	on	on	ADP
issue-2650	29	17	marketing	marketing	NOUN
issue-2650	29	18	strategies	strategy	NOUN
issue-2650	29	19	,	,	PUNCT
issue-2650	29	20	presenting	present	VERB
issue-2650	29	21	unprecedented	unprecedented	ADJ
issue-2650	29	22	paradigms	paradigm	NOUN
issue-2650	29	23	of	of	ADP
issue-2650	29	24	consumer	consumer	NOUN
issue-2650	29	25	participation	participation	NOUN
issue-2650	29	26	,	,	PUNCT
issue-2650	29	27	decentralised	decentralised	ADJ
issue-2650	29	28	platforms	platform	NOUN
issue-2650	29	29	,	,	PUNCT
issue-2650	29	30	and	and	CCONJ
issue-2650	29	31	data	datum	NOUN
issue-2650	29	32	sovereignty	sovereignty	NOUN
issue-2650	29	33	that	that	PRON
issue-2650	29	34	have	have	AUX
issue-2650	29	35	not	not	PART
issue-2650	29	36	been	be	AUX
issue-2650	29	37	thoroughly	thoroughly	ADV
issue-2650	29	38	analysed	analyse	VERB
issue-2650	29	39	in	in	ADP
issue-2650	29	40	previous	previous	ADJ
issue-2650	29	41	studies	study	NOUN
issue-2650	29	42	.	.	PUNCT
issue-2650	30	1	focusing	focus	VERB
issue-2650	30	2	on	on	ADP
issue-2650	30	3	blockchain	blockchain	PROPN
issue-2650	30	4	,	,	PUNCT
issue-2650	30	5	tokenisation	tokenisation	NOUN
issue-2650	30	6	,	,	PUNCT
issue-2650	30	7	ai	ai	ADJ
issue-2650	30	8	-	-	PUNCT
issue-2650	30	9	driven	drive	VERB
issue-2650	30	10	personalisation	personalisation	NOUN
issue-2650	30	11	and	and	CCONJ
issue-2650	30	12	decentralised	decentralised	ADJ
issue-2650	30	13	applications	application	NOUN
issue-2650	30	14	(	(	PUNCT
issue-2650	30	15	dapps	dapps	PROPN
issue-2650	30	16	)	)	PUNCT
issue-2650	30	17	,	,	PUNCT
issue-2650	30	18	the	the	DET
issue-2650	30	19	study	study	NOUN
issue-2650	30	20	examines	examine	VERB
issue-2650	30	21	the	the	DET
issue-2650	30	22	baltic	baltic	ADJ
issue-2650	30	23	journal	journal	PROPN
issue-2650	30	24	of	of	ADP
issue-2650	30	25	economic	economic	ADJ
issue-2650	30	26	studies	study	NOUN
issue-2650	30	27	274	274	NUM
issue-2650	30	28	vol	vol	NOUN
issue-2650	30	29	.	.	PUNCT
issue-2650	31	1	10	10	NUM
issue-2650	32	1	no	no	NOUN
issue-2650	32	2	.	.	NOUN
issue-2650	33	1	5	5	NUM
issue-2650	33	2	,	,	PUNCT
issue-2650	33	3	2024	2024	NUM
issue-2650	33	4	transition	transition	NOUN
issue-2650	33	5	of	of	ADP
issue-2650	33	6	marketing	marketing	NOUN
issue-2650	33	7	strategies	strategy	NOUN
issue-2650	33	8	from	from	ADP
issue-2650	33	9	traditional	traditional	ADJ
issue-2650	33	10	approaches	approach	NOUN
issue-2650	33	11	to	to	ADP
issue-2650	33	12	those	those	PRON
issue-2650	33	13	influenced	influence	VERB
issue-2650	33	14	by	by	ADP
issue-2650	33	15	web	web	NOUN
issue-2650	33	16	3.0	3.0	NUM
issue-2650	33	17	technologies	technology	NOUN
issue-2650	33	18	and	and	CCONJ
issue-2650	33	19	their	their	PRON
issue-2650	33	20	impact	impact	NOUN
issue-2650	33	21	on	on	ADP
issue-2650	33	22	consumer	consumer	NOUN
issue-2650	33	23	behaviour	behaviour	NOUN
issue-2650	33	24	and	and	CCONJ
issue-2650	33	25	brand	brand	NOUN
issue-2650	33	26	interactions	interaction	NOUN
issue-2650	33	27	.	.	PUNCT
issue-2650	34	1	this	this	DET
issue-2650	34	2	research	research	NOUN
issue-2650	34	3	aims	aim	VERB
issue-2650	34	4	to	to	PART
issue-2650	34	5	achieve	achieve	VERB
issue-2650	34	6	a	a	DET
issue-2650	34	7	number	number	NOUN
issue-2650	34	8	of	of	ADP
issue-2650	34	9	key	key	ADJ
issue-2650	34	10	objectives	objective	NOUN
issue-2650	34	11	:	:	PUNCT
issue-2650	34	12	to	to	PART
issue-2650	34	13	analyse	analyse	VERB
issue-2650	34	14	the	the	DET
issue-2650	34	15	essential	essential	ADJ
issue-2650	34	16	differences	difference	NOUN
issue-2650	34	17	between	between	ADP
issue-2650	34	18	traditional	traditional	ADJ
issue-2650	34	19	marketing	marketing	NOUN
issue-2650	34	20	,	,	PUNCT
issue-2650	34	21	digital	digital	ADJ
issue-2650	34	22	marketing	marketing	NOUN
issue-2650	34	23	and	and	CCONJ
issue-2650	34	24	web	web	NOUN
issue-2650	34	25	3.0	3.0	NUM
issue-2650	34	26	marketing	marketing	NOUN
issue-2650	34	27	methods	method	NOUN
issue-2650	34	28	;	;	PUNCT
issue-2650	34	29	to	to	PART
issue-2650	34	30	examine	examine	VERB
issue-2650	34	31	the	the	DET
issue-2650	34	32	impact	impact	NOUN
issue-2650	34	33	of	of	ADP
issue-2650	34	34	decentralised	decentralised	ADJ
issue-2650	34	35	platforms	platform	NOUN
issue-2650	34	36	,	,	PUNCT
issue-2650	34	37	blockchain	blockchain	PROPN
issue-2650	34	38	technology	technology	PROPN
issue-2650	34	39	and	and	CCONJ
issue-2650	34	40	artificial	artificial	ADJ
issue-2650	34	41	intelligence	intelligence	NOUN
issue-2650	34	42	on	on	ADP
issue-2650	34	43	contemporary	contemporary	ADJ
issue-2650	34	44	marketing	marketing	NOUN
issue-2650	34	45	strategies	strategy	NOUN
issue-2650	34	46	;	;	PUNCT
issue-2650	34	47	to	to	PART
issue-2650	34	48	explore	explore	VERB
issue-2650	34	49	the	the	DET
issue-2650	34	50	impact	impact	NOUN
issue-2650	34	51	of	of	ADP
issue-2650	34	52	web	web	NOUN
issue-2650	34	53	3.0	3.0	NUM
issue-2650	34	54	on	on	ADP
issue-2650	34	55	consumer	consumer	NOUN
issue-2650	34	56	behaviour	behaviour	NOUN
issue-2650	34	57	,	,	PUNCT
issue-2650	34	58	with	with	ADP
issue-2650	34	59	an	an	DET
issue-2650	34	60	emphasis	emphasis	NOUN
issue-2650	34	61	on	on	ADP
issue-2650	34	62	data	datum	NOUN
issue-2650	34	63	privacy	privacy	NOUN
issue-2650	34	64	,	,	PUNCT
issue-2650	34	65	user	user	NOUN
issue-2650	34	66	autonomy	autonomy	NOUN
issue-2650	34	67	and	and	CCONJ
issue-2650	34	68	tailored	tailor	VERB
issue-2650	34	69	experiences	experience	NOUN
issue-2650	34	70	;	;	PUNCT
issue-2650	34	71	and	and	CCONJ
issue-2650	34	72	to	to	PART
issue-2650	34	73	provide	provide	VERB
issue-2650	34	74	actionable	actionable	ADJ
issue-2650	34	75	insights	insight	NOUN
issue-2650	34	76	for	for	ADP
issue-2650	34	77	companies	company	NOUN
issue-2650	34	78	looking	look	VERB
issue-2650	34	79	to	to	PART
issue-2650	34	80	integrate	integrate	VERB
issue-2650	34	81	web	web	NOUN
issue-2650	34	82	3.0	3.0	NUM
issue-2650	34	83	technologies	technology	NOUN
issue-2650	34	84	into	into	ADP
issue-2650	34	85	their	their	PRON
issue-2650	34	86	marketing	marketing	NOUN
issue-2650	34	87	plans	plan	NOUN
issue-2650	34	88	.	.	PUNCT
issue-2650	35	1	the	the	DET
issue-2650	35	2	present	present	ADJ
issue-2650	35	3	study	study	NOUN
issue-2650	35	4	sets	set	VERB
issue-2650	35	5	out	out	ADP
issue-2650	35	6	to	to	PART
issue-2650	35	7	compare	compare	VERB
issue-2650	35	8	traditional	traditional	ADJ
issue-2650	35	9	,	,	PUNCT
issue-2650	35	10	digital	digital	ADJ
issue-2650	35	11	,	,	PUNCT
issue-2650	35	12	and	and	CCONJ
issue-2650	35	13	web	web	NOUN
issue-2650	35	14	3.0	3.0	NUM
issue-2650	35	15	marketing	marketing	NOUN
issue-2650	35	16	models	model	NOUN
issue-2650	35	17	.	.	PUNCT
issue-2650	36	1	in	in	ADP
issue-2650	36	2	order	order	NOUN
issue-2650	36	3	to	to	PART
issue-2650	36	4	achieve	achieve	VERB
issue-2650	36	5	this	this	DET
issue-2650	36	6	objective	objective	NOUN
issue-2650	36	7	,	,	PUNCT
issue-2650	36	8	the	the	DET
issue-2650	36	9	study	study	NOUN
issue-2650	36	10	incorporates	incorporate	VERB
issue-2650	36	11	a	a	DET
issue-2650	36	12	comprehensive	comprehensive	ADJ
issue-2650	36	13	evaluation	evaluation	NOUN
issue-2650	36	14	of	of	ADP
issue-2650	36	15	pertinent	pertinent	ADJ
issue-2650	36	16	literature	literature	NOUN
issue-2650	36	17	,	,	PUNCT
issue-2650	36	18	case	case	NOUN
issue-2650	36	19	studies	study	NOUN
issue-2650	36	20	,	,	PUNCT
issue-2650	36	21	and	and	CCONJ
issue-2650	36	22	empirical	empirical	ADJ
issue-2650	36	23	data	datum	NOUN
issue-2650	36	24	.	.	PUNCT
issue-2650	37	1	the	the	DET
issue-2650	37	2	study	study	NOUN
issue-2650	37	3	's	's	PART
issue-2650	37	4	logical	logical	ADJ
issue-2650	37	5	framework	framework	NOUN
issue-2650	37	6	commences	commence	VERB
issue-2650	37	7	with	with	ADP
issue-2650	37	8	a	a	DET
issue-2650	37	9	historical	historical	ADJ
issue-2650	37	10	overview	overview	NOUN
issue-2650	37	11	of	of	ADP
issue-2650	37	12	marketing	marketing	NOUN
issue-2650	37	13	evolution	evolution	NOUN
issue-2650	37	14	and	and	CCONJ
issue-2650	37	15	then	then	ADV
issue-2650	37	16	analyses	analyse	VERB
issue-2650	37	17	web	web	NOUN
issue-2650	37	18	3.0	3.0	NUM
issue-2650	37	19	advancements	advancement	NOUN
issue-2650	37	20	and	and	CCONJ
issue-2650	37	21	their	their	PRON
issue-2650	37	22	practical	practical	ADJ
issue-2650	37	23	ramifications	ramification	NOUN
issue-2650	37	24	for	for	ADP
issue-2650	37	25	marketers	marketer	NOUN
issue-2650	37	26	and	and	CCONJ
issue-2650	37	27	enterprises	enterprise	NOUN
issue-2650	37	28	.	.	PUNCT
issue-2650	38	1	this	this	DET
issue-2650	38	2	methodology	methodology	NOUN
issue-2650	38	3	facilitates	facilitate	VERB
issue-2650	38	4	a	a	DET
issue-2650	38	5	systematic	systematic	ADJ
issue-2650	38	6	comprehension	comprehension	NOUN
issue-2650	38	7	of	of	ADP
issue-2650	38	8	marketing	marketing	NOUN
issue-2650	38	9	evolution	evolution	NOUN
issue-2650	38	10	and	and	CCONJ
issue-2650	38	11	offers	offer	VERB
issue-2650	38	12	strategic	strategic	ADJ
issue-2650	38	13	guidance	guidance	NOUN
issue-2650	38	14	for	for	ADP
issue-2650	38	15	enterprises	enterprise	NOUN
issue-2650	38	16	seeking	seek	VERB
issue-2650	38	17	to	to	PART
issue-2650	38	18	excel	excel	VERB
issue-2650	38	19	in	in	ADP
issue-2650	38	20	the	the	DET
issue-2650	38	21	web	web	NOUN
issue-2650	38	22	3.0	3.0	NUM
issue-2650	38	23	epoch	epoch	NOUN
issue-2650	38	24	.	.	PUNCT
issue-2650	39	1	2	2	X
issue-2650	39	2	.	.	X
issue-2650	39	3	transition	transition	NOUN
issue-2650	39	4	from	from	ADP
issue-2650	39	5	traditional	traditional	ADJ
issue-2650	39	6	marketing	marketing	NOUN
issue-2650	39	7	to	to	ADP
issue-2650	39	8	digital	digital	ADJ
issue-2650	39	9	marketing	marketing	NOUN
issue-2650	39	10	the	the	DET
issue-2650	39	11	world	world	NOUN
issue-2650	39	12	of	of	ADP
issue-2650	39	13	marketing	marketing	NOUN
issue-2650	39	14	has	have	AUX
issue-2650	39	15	undergone	undergo	VERB
issue-2650	39	16	significant	significant	ADJ
issue-2650	39	17	change	change	NOUN
issue-2650	39	18	in	in	ADP
issue-2650	39	19	recent	recent	ADJ
issue-2650	39	20	decades	decade	NOUN
issue-2650	39	21	as	as	ADP
issue-2650	39	22	the	the	DET
issue-2650	39	23	rise	rise	NOUN
issue-2650	39	24	of	of	ADP
issue-2650	39	25	digital	digital	ADJ
issue-2650	39	26	technologies	technology	NOUN
issue-2650	39	27	has	have	AUX
issue-2650	39	28	disrupted	disrupt	VERB
issue-2650	39	29	traditional	traditional	ADJ
issue-2650	39	30	marketing	marketing	NOUN
issue-2650	39	31	practices	practice	NOUN
issue-2650	39	32	.	.	PUNCT
issue-2650	40	1	unlike	unlike	ADP
issue-2650	40	2	traditional	traditional	ADJ
issue-2650	40	3	marketing	marketing	NOUN
issue-2650	40	4	,	,	PUNCT
issue-2650	40	5	which	which	PRON
issue-2650	40	6	is	be	AUX
issue-2650	40	7	often	often	ADV
issue-2650	40	8	a	a	DET
issue-2650	40	9	one	one	NUM
issue-2650	40	10	-	-	PUNCT
issue-2650	40	11	way	way	NOUN
issue-2650	40	12	communication	communication	NOUN
issue-2650	40	13	channel	channel	NOUN
issue-2650	40	14	,	,	PUNCT
issue-2650	40	15	digital	digital	ADJ
issue-2650	40	16	marketing	marketing	NOUN
issue-2650	40	17	provides	provide	VERB
issue-2650	40	18	a	a	DET
issue-2650	40	19	dynamic	dynamic	ADJ
issue-2650	40	20	and	and	CCONJ
issue-2650	40	21	interactive	interactive	ADJ
issue-2650	40	22	platform	platform	NOUN
issue-2650	40	23	for	for	SCONJ
issue-2650	40	24	companies	company	NOUN
issue-2650	40	25	to	to	PART
issue-2650	40	26	engage	engage	VERB
issue-2650	40	27	with	with	ADP
issue-2650	40	28	their	their	PRON
issue-2650	40	29	customers	customer	NOUN
issue-2650	40	30	.	.	PUNCT
issue-2650	41	1	the	the	DET
issue-2650	41	2	widespread	widespread	ADJ
issue-2650	41	3	adoption	adoption	NOUN
issue-2650	41	4	of	of	ADP
issue-2650	41	5	digital	digital	ADJ
issue-2650	41	6	technologies	technology	NOUN
issue-2650	41	7	and	and	CCONJ
issue-2650	41	8	online	online	ADJ
issue-2650	41	9	social	social	ADJ
issue-2650	41	10	networks	network	NOUN
issue-2650	41	11	has	have	AUX
issue-2650	41	12	revolutionised	revolutionise	VERB
issue-2650	41	13	the	the	DET
issue-2650	41	14	way	way	NOUN
issue-2650	41	15	marketers	marketer	NOUN
issue-2650	41	16	interact	interact	VERB
issue-2650	41	17	with	with	ADP
issue-2650	41	18	consumers	consumer	NOUN
issue-2650	41	19	,	,	PUNCT
issue-2650	41	20	allowing	allow	VERB
issue-2650	41	21	them	they	PRON
issue-2650	41	22	to	to	PART
issue-2650	41	23	use	use	VERB
issue-2650	41	24	more	more	ADJ
issue-2650	41	25	objective	objective	ADJ
issue-2650	41	26	,	,	PUNCT
issue-2650	41	27	relational	relational	ADJ
issue-2650	41	28	and	and	CCONJ
issue-2650	41	29	interactive	interactive	ADJ
issue-2650	41	30	marketing	marketing	NOUN
issue-2650	41	31	techniques	technique	NOUN
issue-2650	41	32	(	(	PUNCT
issue-2650	41	33	krishen	krishen	INTJ
issue-2650	41	34	et	et	PROPN
issue-2650	41	35	al	al	PROPN
issue-2650	41	36	.	.	PROPN
issue-2650	41	37	,	,	PUNCT
issue-2650	41	38	2021	2021	NUM
issue-2650	41	39	)	)	PUNCT
issue-2650	41	40	.	.	PUNCT
issue-2650	42	1	in	in	ADP
issue-2650	42	2	this	this	DET
issue-2650	42	3	study	study	NOUN
issue-2650	42	4	,	,	PUNCT
issue-2650	42	5	a	a	DET
issue-2650	42	6	comparison	comparison	NOUN
issue-2650	42	7	is	be	AUX
issue-2650	42	8	drawn	draw	VERB
issue-2650	42	9	between	between	ADP
issue-2650	42	10	the	the	DET
issue-2650	42	11	4ps	4ps	NOUN
issue-2650	42	12	of	of	ADP
issue-2650	42	13	traditional	traditional	ADJ
issue-2650	42	14	marketing	marketing	NOUN
issue-2650	42	15	and	and	CCONJ
issue-2650	42	16	their	their	PRON
issue-2650	42	17	digital	digital	ADJ
issue-2650	42	18	marketing	marketing	NOUN
issue-2650	42	19	equivalent	equivalent	NOUN
issue-2650	42	20	(	(	PUNCT
issue-2650	42	21	see	see	VERB
issue-2650	42	22	table	table	NOUN
issue-2650	42	23	1	1	NUM
issue-2650	42	24	)	)	PUNCT
issue-2650	42	25	.	.	PUNCT
issue-2650	43	1	this	this	DET
issue-2650	43	2	paradigm	paradigm	NOUN
issue-2650	43	3	shift	shift	NOUN
issue-2650	43	4	has	have	AUX
issue-2650	43	5	given	give	VERB
issue-2650	43	6	rise	rise	NOUN
issue-2650	43	7	to	to	ADP
issue-2650	43	8	the	the	DET
issue-2650	43	9	concept	concept	NOUN
issue-2650	43	10	of	of	ADP
issue-2650	43	11	the	the	DET
issue-2650	43	12	"	"	PUNCT
issue-2650	43	13	e	e	NOUN
issue-2650	43	14	-	-	NOUN
issue-2650	43	15	marketing	marketing	ADJ
issue-2650	43	16	mix	mix	NOUN
issue-2650	43	17	"	"	PUNCT
issue-2650	43	18	,	,	PUNCT
issue-2650	43	19	which	which	PRON
issue-2650	43	20	builds	build	VERB
issue-2650	43	21	upon	upon	SCONJ
issue-2650	43	22	the	the	DET
issue-2650	43	23	classic	classic	ADJ
issue-2650	43	24	4ps	4ps	NOUN
issue-2650	43	25	of	of	ADP
issue-2650	43	26	marketing	marketing	NOUN
issue-2650	43	27	(	(	PUNCT
issue-2650	43	28	product	product	NOUN
issue-2650	43	29	,	,	PUNCT
issue-2650	43	30	price	price	NOUN
issue-2650	43	31	,	,	PUNCT
issue-2650	43	32	place	place	NOUN
issue-2650	43	33	,	,	PUNCT
issue-2650	43	34	and	and	CCONJ
issue-2650	43	35	promotion	promotion	NOUN
issue-2650	43	36	)	)	PUNCT
issue-2650	43	37	by	by	ADP
issue-2650	43	38	incorporating	incorporate	VERB
issue-2650	43	39	new	new	ADJ
issue-2650	43	40	elements	element	NOUN
issue-2650	43	41	that	that	PRON
issue-2650	43	42	are	be	AUX
issue-2650	43	43	unique	unique	ADJ
issue-2650	43	44	to	to	ADP
issue-2650	43	45	the	the	DET
issue-2650	43	46	digital	digital	ADJ
issue-2650	43	47	environment	environment	NOUN
issue-2650	43	48	(	(	PUNCT
issue-2650	43	49	dominici	dominici	NOUN
issue-2650	43	50	,	,	PUNCT
issue-2650	43	51	2009	2009	NUM
issue-2650	43	52	)	)	PUNCT
issue-2650	43	53	.	.	PUNCT
issue-2650	44	1	for	for	ADP
issue-2650	44	2	instance	instance	NOUN
issue-2650	44	3	,	,	PUNCT
issue-2650	44	4	the	the	DET
issue-2650	44	5	conventional	conventional	ADJ
issue-2650	44	6	"	"	PUNCT
issue-2650	44	7	place	place	NOUN
issue-2650	44	8	"	"	PUNCT
issue-2650	44	9	element	element	NOUN
issue-2650	44	10	has	have	AUX
issue-2650	44	11	been	be	AUX
issue-2650	44	12	broadened	broaden	VERB
issue-2650	44	13	to	to	PART
issue-2650	44	14	encompass	encompass	VERB
issue-2650	44	15	online	online	ADJ
issue-2650	44	16	channels	channel	NOUN
issue-2650	44	17	and	and	CCONJ
issue-2650	44	18	virtual	virtual	ADJ
issue-2650	44	19	storefronts	storefront	NOUN
issue-2650	44	20	.	.	PUNCT
issue-2650	45	1	conversely	conversely	ADV
issue-2650	45	2	,	,	PUNCT
issue-2650	45	3	the	the	DET
issue-2650	45	4	"	"	PUNCT
issue-2650	45	5	promotion	promotion	NOUN
issue-2650	45	6	"	"	PUNCT
issue-2650	45	7	element	element	NOUN
issue-2650	45	8	now	now	ADV
issue-2650	45	9	encompasses	encompass	VERB
issue-2650	45	10	a	a	DET
issue-2650	45	11	broader	broad	ADJ
issue-2650	45	12	range	range	NOUN
issue-2650	45	13	of	of	ADP
issue-2650	45	14	digital	digital	ADJ
issue-2650	45	15	marketing	marketing	NOUN
issue-2650	45	16	tactics	tactic	NOUN
issue-2650	45	17	,	,	PUNCT
issue-2650	45	18	including	include	VERB
issue-2650	45	19	social	social	ADJ
issue-2650	45	20	media	medium	NOUN
issue-2650	45	21	marketing	marketing	NOUN
issue-2650	45	22	,	,	PUNCT
issue-2650	45	23	table	table	NOUN
issue-2650	45	24	1	1	NUM
issue-2650	45	25	comparison	comparison	NOUN
issue-2650	45	26	of	of	ADP
issue-2650	45	27	4ps	4ps	NOUN
issue-2650	45	28	in	in	ADP
issue-2650	45	29	traditional	traditional	ADJ
issue-2650	45	30	and	and	CCONJ
issue-2650	45	31	digital	digital	ADJ
issue-2650	45	32	marketing	marketing	NOUN
issue-2650	45	33	4p	4p	NOUN
issue-2650	45	34	definition	definition	NOUN
issue-2650	45	35	traditional	traditional	ADJ
issue-2650	45	36	marketing	marketing	NOUN
issue-2650	45	37	digital	digital	ADJ
issue-2650	45	38	marketing	marketing	NOUN
issue-2650	45	39	product	product	NOUN
issue-2650	45	40	goods	good	NOUN
issue-2650	45	41	or	or	CCONJ
issue-2650	45	42	services	service	NOUN
issue-2650	45	43	offered	offer	VERB
issue-2650	45	44	by	by	ADP
issue-2650	45	45	a	a	DET
issue-2650	45	46	company	company	NOUN
issue-2650	45	47	to	to	PART
issue-2650	45	48	meet	meet	VERB
issue-2650	45	49	customer	customer	NOUN
issue-2650	45	50	needs	need	NOUN
issue-2650	45	51	.	.	PUNCT
issue-2650	46	1	physical	physical	ADJ
issue-2650	46	2	products	product	NOUN
issue-2650	46	3	.	.	PUNCT
issue-2650	47	1	focus	focus	VERB
issue-2650	47	2	on	on	ADP
issue-2650	47	3	tangible	tangible	ADJ
issue-2650	47	4	goods	good	NOUN
issue-2650	47	5	sold	sell	VERB
issue-2650	47	6	in	in	ADP
issue-2650	47	7	regular	regular	ADJ
issue-2650	47	8	stores	store	NOUN
issue-2650	47	9	.	.	PUNCT
issue-2650	48	1	limited	limited	ADJ
issue-2650	48	2	customisation	customisation	PROPN
issue-2650	48	3	.	.	PUNCT
issue-2650	49	1	products	product	NOUN
issue-2650	49	2	are	be	AUX
issue-2650	49	3	often	often	ADV
issue-2650	49	4	standardised	standardise	VERB
issue-2650	49	5	with	with	ADP
issue-2650	49	6	limited	limited	ADJ
issue-2650	49	7	customisation	customisation	NOUN
issue-2650	49	8	options	option	NOUN
issue-2650	49	9	.	.	PUNCT
issue-2650	50	1	digital	digital	ADJ
issue-2650	50	2	products	product	NOUN
issue-2650	50	3	.	.	PUNCT
issue-2650	51	1	this	this	PRON
issue-2650	51	2	includes	include	VERB
issue-2650	51	3	digital	digital	ADJ
issue-2650	51	4	goods	good	NOUN
issue-2650	51	5	such	such	ADJ
issue-2650	51	6	as	as	ADP
issue-2650	51	7	software	software	NOUN
issue-2650	51	8	,	,	PUNCT
issue-2650	51	9	e	e	NOUN
issue-2650	51	10	-	-	NOUN
issue-2650	51	11	books	book	NOUN
issue-2650	51	12	and	and	CCONJ
issue-2650	51	13	online	online	ADJ
issue-2650	51	14	services	service	NOUN
issue-2650	51	15	.	.	PUNCT
issue-2650	52	1	personalisation	personalisation	NOUN
issue-2650	52	2	.	.	PUNCT
issue-2650	53	1	the	the	DET
issue-2650	53	2	ability	ability	NOUN
issue-2650	53	3	to	to	PART
issue-2650	53	4	offer	offer	VERB
issue-2650	53	5	personalised	personalised	ADJ
issue-2650	53	6	experiences	experience	NOUN
issue-2650	53	7	and	and	CCONJ
issue-2650	53	8	products	product	NOUN
issue-2650	53	9	(	(	PUNCT
issue-2650	53	10	e.g.	e.g.	ADV
issue-2650	53	11	,	,	PUNCT
issue-2650	53	12	recommendations	recommendation	NOUN
issue-2650	53	13	based	base	VERB
issue-2650	53	14	on	on	ADP
issue-2650	53	15	user	user	NOUN
issue-2650	53	16	data	data	PROPN
issue-2650	53	17	)	)	PUNCT
issue-2650	53	18	.	.	PUNCT
issue-2650	54	1	price	price	VERB
issue-2650	54	2	the	the	DET
issue-2650	54	3	amount	amount	NOUN
issue-2650	54	4	of	of	ADP
issue-2650	54	5	money	money	NOUN
issue-2650	54	6	customers	customer	NOUN
issue-2650	54	7	must	must	AUX
issue-2650	54	8	pay	pay	VERB
issue-2650	54	9	to	to	PART
issue-2650	54	10	purchase	purchase	VERB
issue-2650	54	11	a	a	DET
issue-2650	54	12	product	product	NOUN
issue-2650	54	13	.	.	PUNCT
issue-2650	55	1	fixed	fix	VERB
issue-2650	55	2	pricing	pricing	NOUN
issue-2650	55	3	.	.	PUNCT
issue-2650	56	1	pricing	pricing	NOUN
issue-2650	56	2	strategies	strategy	NOUN
issue-2650	56	3	such	such	ADJ
issue-2650	56	4	as	as	ADP
issue-2650	56	5	costplus	costplus	ADJ
issue-2650	56	6	,	,	PUNCT
issue-2650	56	7	competitive	competitive	ADJ
issue-2650	56	8	pricing	pricing	NOUN
issue-2650	56	9	and	and	CCONJ
issue-2650	56	10	discounts	discount	NOUN
issue-2650	56	11	.	.	PUNCT
issue-2650	57	1	price	price	NOUN
issue-2650	57	2	visibility	visibility	NOUN
issue-2650	57	3	.	.	PUNCT
issue-2650	58	1	рrices	рrice	NOUN
issue-2650	58	2	are	be	AUX
issue-2650	58	3	often	often	ADV
issue-2650	58	4	fixed	fix	VERB
issue-2650	58	5	and	and	CCONJ
issue-2650	58	6	visible	visible	ADJ
issue-2650	58	7	in	in	ADP
issue-2650	58	8	stores	store	NOUN
issue-2650	58	9	or	or	CCONJ
issue-2650	58	10	in	in	ADP
issue-2650	58	11	advertising	advertising	NOUN
issue-2650	58	12	.	.	PUNCT
issue-2650	59	1	dynamic	dynamic	ADJ
issue-2650	59	2	pricing	pricing	NOUN
issue-2650	59	3	.	.	PUNCT
issue-2650	60	1	prices	price	NOUN
issue-2650	60	2	can	can	AUX
issue-2650	60	3	be	be	AUX
issue-2650	60	4	adjusted	adjust	VERB
issue-2650	60	5	in	in	ADP
issue-2650	60	6	real	real	ADJ
issue-2650	60	7	time	time	NOUN
issue-2650	60	8	based	base	VERB
issue-2650	60	9	on	on	ADP
issue-2650	60	10	demand	demand	NOUN
issue-2650	60	11	,	,	PUNCT
issue-2650	60	12	competition	competition	NOUN
issue-2650	60	13	,	,	PUNCT
issue-2650	60	14	and	and	CCONJ
issue-2650	60	15	user	user	NOUN
issue-2650	60	16	behaviour	behaviour	NOUN
issue-2650	60	17	(	(	PUNCT
issue-2650	60	18	e.g.	e.g.	ADV
issue-2650	60	19	,	,	PUNCT
issue-2650	60	20	a	a	DET
issue-2650	60	21	/	/	SYM
issue-2650	60	22	b	b	NOUN
issue-2650	60	23	testing	testing	NOUN
issue-2650	60	24	for	for	ADP
issue-2650	60	25	price	price	NOUN
issue-2650	60	26	optimisation	optimisation	NOUN
issue-2650	60	27	)	)	PUNCT
issue-2650	60	28	.	.	PUNCT
issue-2650	61	1	price	price	NOUN
issue-2650	61	2	transparency	transparency	NOUN
issue-2650	61	3	.	.	PUNCT
issue-2650	62	1	price	price	NOUN
issue-2650	62	2	comparison	comparison	NOUN
issue-2650	62	3	tools	tool	NOUN
issue-2650	62	4	available	available	ADJ
issue-2650	62	5	online	online	ADJ
issue-2650	62	6	.	.	PUNCT
issue-2650	63	1	place	place	NOUN
issue-2650	63	2	distribution	distribution	NOUN
issue-2650	63	3	channels	channel	NOUN
issue-2650	63	4	used	use	VERB
issue-2650	63	5	to	to	PART
issue-2650	63	6	deliver	deliver	VERB
issue-2650	63	7	a	a	DET
issue-2650	63	8	product	product	NOUN
issue-2650	63	9	to	to	ADP
issue-2650	63	10	consumers	consumer	NOUN
issue-2650	63	11	.	.	PUNCT
issue-2650	64	1	physical	physical	ADJ
issue-2650	64	2	locations	location	NOUN
issue-2650	64	3	.	.	PUNCT
issue-2650	65	1	products	product	NOUN
issue-2650	65	2	are	be	AUX
issue-2650	65	3	sold	sell	VERB
issue-2650	65	4	through	through	ADP
issue-2650	65	5	physical	physical	ADJ
issue-2650	65	6	retail	retail	ADJ
issue-2650	65	7	stores	store	NOUN
issue-2650	65	8	,	,	PUNCT
issue-2650	65	9	distributors	distributor	NOUN
issue-2650	65	10	and	and	CCONJ
issue-2650	65	11	sales	sale	NOUN
issue-2650	65	12	representatives	representative	NOUN
issue-2650	65	13	.	.	PUNCT
issue-2650	66	1	limited	limited	ADJ
issue-2650	66	2	coverage	coverage	NOUN
issue-2650	66	3	.	.	PUNCT
issue-2650	67	1	geographically	geographically	ADV
issue-2650	67	2	limited	limited	ADJ
issue-2650	67	3	to	to	ADP
issue-2650	67	4	the	the	DET
issue-2650	67	5	location	location	NOUN
issue-2650	67	6	of	of	ADP
issue-2650	67	7	stores	store	NOUN
issue-2650	67	8	.	.	PUNCT
issue-2650	68	1	e	e	X
issue-2650	68	2	-	-	NOUN
issue-2650	68	3	commerce	commerce	NOUN
issue-2650	68	4	.	.	PUNCT
issue-2650	69	1	products	product	NOUN
issue-2650	69	2	are	be	AUX
issue-2650	69	3	sold	sell	VERB
issue-2650	69	4	online	online	ADV
issue-2650	69	5	through	through	ADP
issue-2650	69	6	websites	website	NOUN
issue-2650	69	7	,	,	PUNCT
issue-2650	69	8	marketplaces	marketplace	NOUN
issue-2650	69	9	and	and	CCONJ
issue-2650	69	10	social	social	ADJ
issue-2650	69	11	media	medium	NOUN
issue-2650	69	12	platforms	platform	NOUN
issue-2650	69	13	.	.	PUNCT
issue-2650	70	1	global	global	ADJ
issue-2650	70	2	reach	reach	NOUN
issue-2650	70	3	.	.	PUNCT
issue-2650	71	1	the	the	DET
issue-2650	71	2	ability	ability	NOUN
issue-2650	71	3	to	to	PART
issue-2650	71	4	reach	reach	VERB
issue-2650	71	5	a	a	DET
issue-2650	71	6	global	global	ADJ
issue-2650	71	7	audience	audience	NOUN
issue-2650	71	8	through	through	ADP
issue-2650	71	9	digital	digital	ADJ
issue-2650	71	10	channels	channel	NOUN
issue-2650	71	11	.	.	PUNCT
issue-2650	72	1	promotion	promotion	NOUN
issue-2650	72	2	communication	communication	NOUN
issue-2650	72	3	strategies	strategy	NOUN
issue-2650	72	4	used	use	VERB
issue-2650	72	5	to	to	PART
issue-2650	72	6	inform	inform	VERB
issue-2650	72	7	and	and	CCONJ
issue-2650	72	8	persuade	persuade	VERB
issue-2650	72	9	customers	customer	NOUN
issue-2650	72	10	about	about	ADP
issue-2650	72	11	a	a	DET
issue-2650	72	12	product	product	NOUN
issue-2650	72	13	.	.	PUNCT
issue-2650	73	1	traditional	traditional	ADJ
issue-2650	73	2	media	medium	NOUN
issue-2650	73	3	.	.	PUNCT
issue-2650	74	1	promotion	promotion	NOUN
issue-2650	74	2	through	through	ADP
issue-2650	74	3	television	television	NOUN
issue-2650	74	4	,	,	PUNCT
issue-2650	74	5	radio	radio	NOUN
issue-2650	74	6	,	,	PUNCT
issue-2650	74	7	print	print	NOUN
issue-2650	74	8	advertising	advertising	NOUN
issue-2650	74	9	,	,	PUNCT
issue-2650	74	10	billboards	billboard	NOUN
issue-2650	74	11	,	,	PUNCT
issue-2650	74	12	direct	direct	ADJ
issue-2650	74	13	mail	mail	NOUN
issue-2650	74	14	and	and	CCONJ
issue-2650	74	15	events	event	NOUN
issue-2650	74	16	.	.	PUNCT
issue-2650	75	1	one	one	NUM
issue-2650	75	2	-	-	PUNCT
issue-2650	75	3	way	way	NOUN
issue-2650	75	4	communication	communication	NOUN
issue-2650	75	5	.	.	PUNCT
issue-2650	76	1	often	often	ADV
issue-2650	76	2	one	one	NUM
issue-2650	76	3	-	-	PUNCT
issue-2650	76	4	way	way	NOUN
issue-2650	76	5	communication	communication	NOUN
issue-2650	76	6	with	with	ADP
issue-2650	76	7	the	the	DET
issue-2650	76	8	audience	audience	NOUN
issue-2650	76	9	.	.	PUNCT
issue-2650	77	1	digital	digital	ADJ
issue-2650	77	2	media	medium	NOUN
issue-2650	77	3	.	.	PUNCT
issue-2650	78	1	promotion	promotion	NOUN
issue-2650	78	2	through	through	ADP
issue-2650	78	3	social	social	ADJ
issue-2650	78	4	media	medium	NOUN
issue-2650	78	5	,	,	PUNCT
issue-2650	78	6	email	email	NOUN
issue-2650	78	7	marketing	marketing	NOUN
issue-2650	78	8	,	,	PUNCT
issue-2650	78	9	seo	seo	NOUN
issue-2650	78	10	,	,	PUNCT
issue-2650	78	11	ppc	ppc	NOUN
issue-2650	78	12	,	,	PUNCT
issue-2650	78	13	content	content	NOUN
issue-2650	78	14	marketing	marketing	NOUN
issue-2650	78	15	and	and	CCONJ
issue-2650	78	16	influencer	influencer	NOUN
issue-2650	78	17	marketing	marketing	NOUN
issue-2650	78	18	.	.	PUNCT
issue-2650	79	1	two	two	NUM
issue-2650	79	2	-	-	PUNCT
issue-2650	79	3	way	way	NOUN
issue-2650	79	4	communication	communication	NOUN
issue-2650	79	5	.	.	PUNCT
issue-2650	80	1	interactive	interactive	ADJ
issue-2650	80	2	communication	communication	NOUN
issue-2650	80	3	with	with	ADP
issue-2650	80	4	customers	customer	NOUN
issue-2650	80	5	through	through	ADP
issue-2650	80	6	digital	digital	ADJ
issue-2650	80	7	platforms	platform	NOUN
issue-2650	80	8	.	.	PUNCT
issue-2650	81	1	source	source	NOUN
issue-2650	81	2	:	:	PUNCT
issue-2650	81	3	compiled	compile	VERB
issue-2650	81	4	by	by	ADP
issue-2650	81	5	the	the	DET
issue-2650	81	6	authors	author	NOUN
issue-2650	81	7	on	on	ADP
issue-2650	81	8	the	the	DET
issue-2650	81	9	basis	basis	NOUN
issue-2650	81	10	of	of	ADP
issue-2650	81	11	(	(	PUNCT
issue-2650	81	12	dominici	dominici	PROPN
issue-2650	81	13	,	,	PUNCT
issue-2650	81	14	2009	2009	NUM
issue-2650	81	15	;	;	PUNCT
issue-2650	81	16	kotler	kotler	NOUN
issue-2650	81	17	,	,	PUNCT
issue-2650	81	18	kartajaya	kartajaya	PROPN
issue-2650	81	19	,	,	PUNCT
issue-2650	81	20	setiawan	setiawan	PROPN
issue-2650	81	21	,	,	PUNCT
issue-2650	81	22	2019	2019	NUM
issue-2650	81	23	)	)	PUNCT
issue-2650	81	24	baltic	baltic	ADJ
issue-2650	81	25	journal	journal	NOUN
issue-2650	81	26	of	of	ADP
issue-2650	81	27	economic	economic	ADJ
issue-2650	81	28	studies	study	NOUN
issue-2650	81	29	275	275	NUM
issue-2650	81	30	vol	vol	NOUN
issue-2650	81	31	.	.	PUNCT
issue-2650	82	1	10	10	NUM
issue-2650	82	2	no	no	NOUN
issue-2650	82	3	.	.	NOUN
issue-2650	83	1	5	5	NUM
issue-2650	83	2	,	,	PUNCT
issue-2650	83	3	2024	2024	NUM
issue-2650	83	4	search	search	NOUN
issue-2650	83	5	engine	engine	NOUN
issue-2650	83	6	optimization	optimization	NOUN
issue-2650	83	7	,	,	PUNCT
issue-2650	83	8	and	and	CCONJ
issue-2650	83	9	email	email	NOUN
issue-2650	83	10	marketing	marketing	NOUN
issue-2650	83	11	(	(	PUNCT
issue-2650	83	12	dominici	dominici	NOUN
issue-2650	83	13	,	,	PUNCT
issue-2650	83	14	2009	2009	NUM
issue-2650	83	15	)	)	PUNCT
issue-2650	83	16	.	.	PUNCT
issue-2650	84	1	the	the	DET
issue-2650	84	2	use	use	NOUN
issue-2650	84	3	of	of	ADP
issue-2650	84	4	innovative	innovative	ADJ
issue-2650	84	5	digital	digital	ADJ
issue-2650	84	6	devices	device	NOUN
issue-2650	84	7	and	and	CCONJ
issue-2650	84	8	data	datum	NOUN
issue-2650	84	9	driven	drive	VERB
issue-2650	84	10	marketing	marketing	NOUN
issue-2650	84	11	,	,	PUNCT
issue-2650	84	12	particularly	particularly	ADV
issue-2650	84	13	in	in	ADP
issue-2650	84	14	digital	digital	ADJ
issue-2650	84	15	advertising	advertising	NOUN
issue-2650	84	16	,	,	PUNCT
issue-2650	84	17	provides	provide	VERB
issue-2650	84	18	companies	company	NOUN
issue-2650	84	19	with	with	ADP
issue-2650	84	20	broad	broad	ADJ
issue-2650	84	21	and	and	CCONJ
issue-2650	84	22	efficient	efficient	ADJ
issue-2650	84	23	reach	reach	NOUN
issue-2650	84	24	,	,	PUNCT
issue-2650	84	25	allowing	allow	VERB
issue-2650	84	26	them	they	PRON
issue-2650	84	27	to	to	PART
issue-2650	84	28	target	target	VERB
issue-2650	84	29	customers	customer	NOUN
issue-2650	84	30	more	more	ADV
issue-2650	84	31	effectively	effectively	ADV
issue-2650	84	32	.	.	PUNCT
issue-2650	85	1	digital	digital	ADJ
issue-2650	85	2	marketing	marketing	NOUN
issue-2650	85	3	takes	take	VERB
issue-2650	85	4	advantage	advantage	NOUN
issue-2650	85	5	of	of	ADP
issue-2650	85	6	the	the	DET
issue-2650	85	7	fact	fact	NOUN
issue-2650	85	8	that	that	SCONJ
issue-2650	85	9	screen	screen	NOUN
issue-2650	85	10	time	time	NOUN
issue-2650	85	11	is	be	AUX
issue-2650	85	12	at	at	ADP
issue-2650	85	13	an	an	DET
issue-2650	85	14	all	all	DET
issue-2650	85	15	-	-	PUNCT
issue-2650	85	16	time	time	NOUN
issue-2650	85	17	high	high	ADJ
issue-2650	85	18	for	for	ADP
issue-2650	85	19	many	many	ADJ
issue-2650	85	20	people	people	NOUN
issue-2650	85	21	and	and	CCONJ
issue-2650	85	22	promotes	promote	VERB
issue-2650	85	23	products	product	NOUN
issue-2650	85	24	and	and	CCONJ
issue-2650	85	25	services	service	NOUN
issue-2650	85	26	via	via	ADP
issue-2650	85	27	the	the	DET
issue-2650	85	28	internet	internet	NOUN
issue-2650	85	29	,	,	PUNCT
issue-2650	85	30	where	where	SCONJ
issue-2650	85	31	customers	customer	NOUN
issue-2650	85	32	spend	spend	VERB
issue-2650	85	33	most	most	ADJ
issue-2650	85	34	of	of	ADP
issue-2650	85	35	their	their	PRON
issue-2650	85	36	time	time	NOUN
issue-2650	85	37	(	(	PUNCT
issue-2650	85	38	soni	soni	ADJ
issue-2650	85	39	,	,	PUNCT
issue-2650	85	40	2020	2020	NUM
issue-2650	85	41	;	;	PUNCT
issue-2650	85	42	krishen	krishen	PROPN
issue-2650	85	43	et	et	PROPN
issue-2650	85	44	al	al	PROPN
issue-2650	85	45	.	.	PROPN
issue-2650	85	46	,	,	PUNCT
issue-2650	85	47	2021	2021	NUM
issue-2650	85	48	)	)	PUNCT
issue-2650	85	49	.	.	PUNCT
issue-2650	86	1	this	this	DET
issue-2650	86	2	transition	transition	NOUN
issue-2650	86	3	has	have	AUX
issue-2650	86	4	also	also	ADV
issue-2650	86	5	created	create	VERB
issue-2650	86	6	more	more	ADV
issue-2650	86	7	informed	informed	ADJ
issue-2650	86	8	,	,	PUNCT
issue-2650	86	9	empowered	empower	VERB
issue-2650	86	10	and	and	CCONJ
issue-2650	86	11	connected	connected	ADJ
issue-2650	86	12	customer	customer	NOUN
issue-2650	86	13	groups	group	NOUN
issue-2650	86	14	in	in	ADP
issue-2650	86	15	both	both	CCONJ
issue-2650	86	16	the	the	DET
issue-2650	86	17	real	real	ADJ
issue-2650	86	18	and	and	CCONJ
issue-2650	86	19	virtual	virtual	ADJ
issue-2650	86	20	worlds	world	NOUN
issue-2650	86	21	(	(	PUNCT
issue-2650	86	22	krishen	krishen	X
issue-2650	86	23	et	et	PROPN
issue-2650	86	24	al	al	PROPN
issue-2650	86	25	.	.	PROPN
issue-2650	86	26	,	,	PUNCT
issue-2650	86	27	2021	2021	NUM
issue-2650	86	28	)	)	PUNCT
issue-2650	86	29	.	.	PUNCT
issue-2650	87	1	consumers	consumer	NOUN
issue-2650	87	2	are	be	AUX
issue-2650	87	3	now	now	ADV
issue-2650	87	4	more	more	ADV
issue-2650	87	5	likely	likely	ADJ
issue-2650	87	6	to	to	PART
issue-2650	87	7	obtain	obtain	VERB
issue-2650	87	8	information	information	NOUN
issue-2650	87	9	from	from	ADP
issue-2650	87	10	the	the	DET
issue-2650	87	11	internet	internet	NOUN
issue-2650	87	12	,	,	PUNCT
issue-2650	87	13	and	and	CCONJ
issue-2650	87	14	their	their	PRON
issue-2650	87	15	consumption	consumption	NOUN
issue-2650	87	16	patterns	pattern	NOUN
issue-2650	87	17	and	and	CCONJ
issue-2650	87	18	needs	need	NOUN
issue-2650	87	19	are	be	AUX
issue-2650	87	20	constantly	constantly	ADV
issue-2650	87	21	evolving	evolve	VERB
issue-2650	87	22	.	.	PUNCT
issue-2650	88	1	as	as	ADP
issue-2650	88	2	a	a	DET
issue-2650	88	3	result	result	NOUN
issue-2650	88	4	,	,	PUNCT
issue-2650	88	5	marketers	marketer	NOUN
issue-2650	88	6	must	must	AUX
issue-2650	88	7	adapt	adapt	VERB
issue-2650	88	8	their	their	PRON
issue-2650	88	9	strategies	strategy	NOUN
issue-2650	88	10	to	to	PART
issue-2650	88	11	combine	combine	VERB
issue-2650	88	12	new	new	ADJ
issue-2650	88	13	and	and	CCONJ
issue-2650	88	14	traditional	traditional	ADJ
issue-2650	88	15	media	medium	NOUN
issue-2650	88	16	into	into	ADP
issue-2650	88	17	a	a	DET
issue-2650	88	18	perfect	perfect	ADJ
issue-2650	88	19	solution	solution	NOUN
issue-2650	88	20	based	base	VERB
issue-2650	88	21	on	on	ADP
issue-2650	88	22	the	the	DET
issue-2650	88	23	market	market	NOUN
issue-2650	88	24	environment	environment	NOUN
issue-2650	88	25	(	(	PUNCT
issue-2650	88	26	durai	durai	PROPN
issue-2650	88	27	&	&	CCONJ
issue-2650	88	28	king	king	NOUN
issue-2650	88	29	,	,	PUNCT
issue-2650	88	30	2019	2019	NUM
issue-2650	88	31	)	)	PUNCT
issue-2650	88	32	.	.	PUNCT
issue-2650	89	1	in	in	ADP
issue-2650	89	2	response	response	NOUN
issue-2650	89	3	to	to	ADP
issue-2650	89	4	these	these	DET
issue-2650	89	5	changes	change	NOUN
issue-2650	89	6	,	,	PUNCT
issue-2650	89	7	marketers	marketer	NOUN
issue-2650	89	8	have	have	AUX
issue-2650	89	9	adapted	adapt	VERB
issue-2650	89	10	their	their	PRON
issue-2650	89	11	strategies	strategy	NOUN
issue-2650	89	12	accordingly	accordingly	ADV
issue-2650	89	13	,	,	PUNCT
issue-2650	89	14	shifting	shift	VERB
issue-2650	89	15	consumers	consumer	NOUN
issue-2650	89	16	'	'	PART
issue-2650	89	17	attention	attention	NOUN
issue-2650	89	18	from	from	ADP
issue-2650	89	19	traditional	traditional	ADJ
issue-2650	89	20	media	medium	NOUN
issue-2650	89	21	to	to	ADP
issue-2650	89	22	digital	digital	ADJ
issue-2650	89	23	platforms	platform	NOUN
issue-2650	89	24	.	.	PUNCT
issue-2650	90	1	the	the	DET
issue-2650	90	2	internet	internet	NOUN
issue-2650	90	3	and	and	CCONJ
issue-2650	90	4	social	social	ADJ
issue-2650	90	5	media	medium	NOUN
issue-2650	90	6	have	have	AUX
issue-2650	90	7	assumed	assume	VERB
issue-2650	90	8	a	a	DET
issue-2650	90	9	growing	grow	VERB
issue-2650	90	10	importance	importance	NOUN
issue-2650	90	11	,	,	PUNCT
issue-2650	90	12	enabling	enable	VERB
issue-2650	90	13	marketers	marketer	NOUN
issue-2650	90	14	to	to	PART
issue-2650	90	15	reach	reach	VERB
issue-2650	90	16	,	,	PUNCT
issue-2650	90	17	engage	engage	VERB
issue-2650	90	18	,	,	PUNCT
issue-2650	90	19	and	and	CCONJ
issue-2650	90	20	study	study	VERB
issue-2650	90	21	their	their	PRON
issue-2650	90	22	target	target	NOUN
issue-2650	90	23	audience	audience	NOUN
issue-2650	90	24	more	more	ADV
issue-2650	90	25	effectively	effectively	ADV
issue-2650	90	26	and	and	CCONJ
issue-2650	90	27	efficiently	efficiently	ADV
issue-2650	90	28	than	than	ADP
issue-2650	90	29	ever	ever	ADV
issue-2650	90	30	before	before	ADV
issue-2650	90	31	(	(	PUNCT
issue-2650	90	32	faruk	faruk	PROPN
issue-2650	90	33	et	et	PROPN
issue-2650	90	34	al	al	PROPN
issue-2650	90	35	.	.	PROPN
issue-2650	90	36	,	,	PUNCT
issue-2650	90	37	2021	2021	NUM
issue-2650	90	38	)	)	PUNCT
issue-2650	90	39	.	.	PUNCT
issue-2650	91	1	this	this	DET
issue-2650	91	2	shift	shift	NOUN
issue-2650	91	3	has	have	AUX
issue-2650	91	4	resulted	result	VERB
issue-2650	91	5	in	in	ADP
issue-2650	91	6	more	more	ADV
issue-2650	91	7	informed	informed	ADJ
issue-2650	91	8	,	,	PUNCT
issue-2650	91	9	empowered	empower	VERB
issue-2650	91	10	,	,	PUNCT
issue-2650	91	11	and	and	CCONJ
issue-2650	91	12	connected	connected	ADJ
issue-2650	91	13	groups	group	NOUN
issue-2650	91	14	of	of	ADP
issue-2650	91	15	customers	customer	NOUN
issue-2650	91	16	,	,	PUNCT
issue-2650	91	17	both	both	CCONJ
issue-2650	91	18	in	in	ADP
issue-2650	91	19	the	the	DET
issue-2650	91	20	natural	natural	ADJ
issue-2650	91	21	and	and	CCONJ
issue-2650	91	22	virtual	virtual	ADJ
issue-2650	91	23	worlds	world	NOUN
issue-2650	91	24	(	(	PUNCT
issue-2650	91	25	krishen	krishen	X
issue-2650	91	26	et	et	PROPN
issue-2650	91	27	al	al	PROPN
issue-2650	91	28	.	.	PROPN
issue-2650	91	29	,	,	PUNCT
issue-2650	91	30	2021	2021	NUM
issue-2650	91	31	)	)	PUNCT
issue-2650	91	32	.	.	PUNCT
issue-2650	92	1	the	the	DET
issue-2650	92	2	following	follow	VERB
issue-2650	92	3	table	table	NOUN
issue-2650	92	4	provides	provide	VERB
issue-2650	92	5	a	a	DET
issue-2650	92	6	comparison	comparison	NOUN
issue-2650	92	7	of	of	ADP
issue-2650	92	8	the	the	DET
issue-2650	92	9	characteristics	characteristic	NOUN
issue-2650	92	10	of	of	ADP
issue-2650	92	11	audiences	audience	NOUN
issue-2650	92	12	for	for	ADP
issue-2650	92	13	traditional	traditional	ADJ
issue-2650	92	14	and	and	CCONJ
issue-2650	92	15	digital	digital	ADJ
issue-2650	92	16	marketing	marketing	NOUN
issue-2650	92	17	:	:	PUNCT
issue-2650	92	18	digital	digital	ADJ
issue-2650	92	19	marketing	marketing	NOUN
issue-2650	92	20	has	have	AUX
issue-2650	92	21	become	become	VERB
issue-2650	92	22	a	a	DET
issue-2650	92	23	dominant	dominant	ADJ
issue-2650	92	24	force	force	NOUN
issue-2650	92	25	in	in	ADP
issue-2650	92	26	the	the	DET
issue-2650	92	27	marketing	marketing	NOUN
issue-2650	92	28	landscape	landscape	NOUN
issue-2650	92	29	,	,	PUNCT
issue-2650	92	30	offering	offer	VERB
issue-2650	92	31	businesses	business	NOUN
issue-2650	92	32	a	a	DET
issue-2650	92	33	range	range	NOUN
issue-2650	92	34	of	of	ADP
issue-2650	92	35	tools	tool	NOUN
issue-2650	92	36	and	and	CCONJ
issue-2650	92	37	techniques	technique	NOUN
issue-2650	92	38	to	to	PART
issue-2650	92	39	promote	promote	VERB
issue-2650	92	40	their	their	PRON
issue-2650	92	41	products	product	NOUN
issue-2650	92	42	and	and	CCONJ
issue-2650	92	43	services	service	NOUN
issue-2650	92	44	.	.	PUNCT
issue-2650	93	1	these	these	PRON
issue-2650	93	2	include	include	VERB
issue-2650	93	3	social	social	ADJ
issue-2650	93	4	media	medium	NOUN
issue-2650	93	5	platforms	platform	NOUN
issue-2650	93	6	,	,	PUNCT
issue-2650	93	7	search	search	NOUN
issue-2650	93	8	engine	engine	NOUN
issue-2650	93	9	optimisation	optimisation	NOUN
issue-2650	93	10	,	,	PUNCT
issue-2650	93	11	digital	digital	ADJ
issue-2650	93	12	advertising	advertising	NOUN
issue-2650	93	13	,	,	PUNCT
issue-2650	93	14	email	email	NOUN
issue-2650	93	15	marketing	marketing	NOUN
issue-2650	93	16	and	and	CCONJ
issue-2650	93	17	content	content	NOUN
issue-2650	93	18	marketing	marketing	NOUN
issue-2650	93	19	.	.	PUNCT
issue-2650	94	1	by	by	ADP
issue-2650	94	2	using	use	VERB
issue-2650	94	3	these	these	DET
issue-2650	94	4	digital	digital	ADJ
issue-2650	94	5	channels	channel	NOUN
issue-2650	94	6	,	,	PUNCT
issue-2650	94	7	companies	company	NOUN
issue-2650	94	8	can	can	AUX
issue-2650	94	9	better	well	ADV
issue-2650	94	10	understand	understand	VERB
issue-2650	94	11	their	their	PRON
issue-2650	94	12	customers	customer	NOUN
issue-2650	94	13	'	'	PART
issue-2650	94	14	preferences	preference	NOUN
issue-2650	94	15	,	,	PUNCT
issue-2650	94	16	tailor	tailor	VERB
issue-2650	94	17	their	their	PRON
issue-2650	94	18	marketing	marketing	NOUN
issue-2650	94	19	table	table	NOUN
issue-2650	94	20	2	2	NUM
issue-2650	94	21	audience	audience	NOUN
issue-2650	94	22	characteristics	characteristic	NOUN
issue-2650	94	23	for	for	ADP
issue-2650	94	24	traditional	traditional	ADJ
issue-2650	94	25	and	and	CCONJ
issue-2650	94	26	digital	digital	ADJ
issue-2650	94	27	marketing	marketing	NOUN
issue-2650	94	28	aspect	aspect	NOUN
issue-2650	94	29	traditional	traditional	ADJ
issue-2650	94	30	marketing	marketing	NOUN
issue-2650	94	31	audience	audience	NOUN
issue-2650	94	32	digital	digital	ADJ
issue-2650	94	33	marketing	marketing	NOUN
issue-2650	94	34	audience	audience	NOUN
issue-2650	94	35	demographics	demographic	NOUN
issue-2650	94	36	broad	broad	ADJ
issue-2650	94	37	demographics	demographic	NOUN
issue-2650	94	38	.	.	PUNCT
issue-2650	95	1	aimed	aim	VERB
issue-2650	95	2	at	at	ADP
issue-2650	95	3	a	a	DET
issue-2650	95	4	wider	wide	ADJ
issue-2650	95	5	,	,	PUNCT
issue-2650	95	6	more	more	ADV
issue-2650	95	7	generalised	generalised	ADJ
issue-2650	95	8	audience	audience	NOUN
issue-2650	95	9	.	.	PUNCT
issue-2650	96	1	age	age	NOUN
issue-2650	96	2	,	,	PUNCT
issue-2650	96	3	gender	gender	NOUN
issue-2650	96	4	,	,	PUNCT
issue-2650	96	5	location	location	NOUN
issue-2650	96	6	.	.	PUNCT
issue-2650	97	1	often	often	ADV
issue-2650	97	2	based	base	VERB
issue-2650	97	3	on	on	ADP
issue-2650	97	4	broader	broad	ADJ
issue-2650	97	5	demographic	demographic	ADJ
issue-2650	97	6	categories	category	NOUN
issue-2650	97	7	such	such	ADJ
issue-2650	97	8	as	as	ADP
issue-2650	97	9	age	age	NOUN
issue-2650	97	10	,	,	PUNCT
issue-2650	97	11	gender	gender	NOUN
issue-2650	97	12	and	and	CCONJ
issue-2650	97	13	geographic	geographic	ADJ
issue-2650	97	14	location	location	NOUN
issue-2650	97	15	.	.	PUNCT
issue-2650	98	1	niche	niche	NOUN
issue-2650	98	2	targeting	target	VERB
issue-2650	98	3	.	.	PUNCT
issue-2650	99	1	can	can	AUX
issue-2650	99	2	be	be	AUX
issue-2650	99	3	targeted	target	VERB
issue-2650	99	4	to	to	ADP
issue-2650	99	5	highly	highly	ADV
issue-2650	99	6	specific	specific	ADJ
issue-2650	99	7	segments	segment	NOUN
issue-2650	99	8	based	base	VERB
issue-2650	99	9	on	on	ADP
issue-2650	99	10	detailed	detailed	ADJ
issue-2650	99	11	demographic	demographic	ADJ
issue-2650	99	12	data	datum	NOUN
issue-2650	99	13	.	.	PUNCT
issue-2650	100	1	detailed	detailed	ADJ
issue-2650	100	2	segmentation	segmentation	NOUN
issue-2650	100	3	.	.	PUNCT
issue-2650	101	1	focuses	focus	VERB
issue-2650	101	2	on	on	ADP
issue-2650	101	3	specific	specific	ADJ
issue-2650	101	4	demographics	demographic	NOUN
issue-2650	101	5	,	,	PUNCT
issue-2650	101	6	such	such	ADJ
issue-2650	101	7	as	as	ADP
issue-2650	101	8	interests	interest	NOUN
issue-2650	101	9	,	,	PUNCT
issue-2650	101	10	behaviour	behaviour	NOUN
issue-2650	101	11	,	,	PUNCT
issue-2650	101	12	income	income	NOUN
issue-2650	101	13	,	,	PUNCT
issue-2650	101	14	and	and	CCONJ
issue-2650	101	15	life	life	NOUN
issue-2650	101	16	stages	stage	NOUN
issue-2650	101	17	.	.	PUNCT
issue-2650	102	1	geographical	geographical	ADJ
issue-2650	102	2	coverage	coverage	NOUN
issue-2650	102	3	local	local	ADJ
issue-2650	102	4	or	or	CCONJ
issue-2650	102	5	regional	regional	ADJ
issue-2650	102	6	.	.	PUNCT
issue-2650	102	7	often	often	ADV
issue-2650	102	8	limited	limit	VERB
issue-2650	102	9	to	to	ADP
issue-2650	102	10	specific	specific	ADJ
issue-2650	102	11	geographical	geographical	ADJ
issue-2650	102	12	areas	area	NOUN
issue-2650	102	13	,	,	PUNCT
issue-2650	102	14	such	such	ADJ
issue-2650	102	15	as	as	ADP
issue-2650	102	16	cities	city	NOUN
issue-2650	102	17	or	or	CCONJ
issue-2650	102	18	regions	region	NOUN
issue-2650	102	19	.	.	PUNCT
issue-2650	103	1	requires	require	VERB
issue-2650	103	2	a	a	DET
issue-2650	103	3	physical	physical	ADJ
issue-2650	103	4	presence	presence	NOUN
issue-2650	103	5	.	.	PUNCT
issue-2650	104	1	audiences	audience	NOUN
issue-2650	104	2	are	be	AUX
issue-2650	104	3	usually	usually	ADV
issue-2650	104	4	reached	reach	VERB
issue-2650	104	5	through	through	ADP
issue-2650	104	6	physical	physical	ADJ
issue-2650	104	7	locations	location	NOUN
issue-2650	104	8	such	such	ADJ
issue-2650	104	9	as	as	ADP
issue-2650	104	10	stores	store	NOUN
issue-2650	104	11	or	or	CCONJ
issue-2650	104	12	events	event	NOUN
issue-2650	104	13	.	.	PUNCT
issue-2650	105	1	global	global	ADJ
issue-2650	105	2	reach	reach	NOUN
issue-2650	105	3	.	.	PUNCT
issue-2650	106	1	it	it	PRON
issue-2650	106	2	is	be	AUX
issue-2650	106	3	able	able	ADJ
issue-2650	106	4	to	to	PART
issue-2650	106	5	reach	reach	VERB
issue-2650	106	6	audiences	audience	NOUN
issue-2650	106	7	all	all	ADV
issue-2650	106	8	over	over	ADP
issue-2650	106	9	the	the	DET
issue-2650	106	10	world	world	NOUN
issue-2650	106	11	without	without	ADP
issue-2650	106	12	geographical	geographical	ADJ
issue-2650	106	13	restrictions	restriction	NOUN
issue-2650	106	14	.	.	PUNCT
issue-2650	107	1	virtual	virtual	ADJ
issue-2650	107	2	presence	presence	NOUN
issue-2650	107	3	.	.	PUNCT
issue-2650	108	1	the	the	DET
issue-2650	108	2	audience	audience	NOUN
issue-2650	108	3	can	can	AUX
issue-2650	108	4	be	be	AUX
issue-2650	108	5	reached	reach	VERB
issue-2650	108	6	anywhere	anywhere	ADV
issue-2650	108	7	via	via	ADP
issue-2650	108	8	the	the	DET
issue-2650	108	9	internet	internet	NOUN
issue-2650	108	10	without	without	ADP
issue-2650	108	11	the	the	DET
issue-2650	108	12	need	need	NOUN
issue-2650	108	13	for	for	ADP
issue-2650	108	14	physical	physical	ADJ
issue-2650	108	15	presence	presence	NOUN
issue-2650	108	16	.	.	PUNCT
issue-2650	109	1	behavioural	behavioural	ADJ
issue-2650	109	2	targeting	target	VERB
issue-2650	109	3	limited	limited	ADJ
issue-2650	109	4	understanding	understanding	NOUN
issue-2650	109	5	of	of	ADP
issue-2650	109	6	behaviour	behaviour	NOUN
issue-2650	109	7	.	.	PUNCT
issue-2650	110	1	focusing	focus	VERB
issue-2650	110	2	on	on	ADP
issue-2650	110	3	general	general	ADJ
issue-2650	110	4	behaviour	behaviour	NOUN
issue-2650	110	5	derived	derive	VERB
issue-2650	110	6	from	from	ADP
issue-2650	110	7	demographic	demographic	ADJ
issue-2650	110	8	data	datum	NOUN
issue-2650	110	9	.	.	PUNCT
issue-2650	111	1	media	medium	NOUN
issue-2650	111	2	consumption	consumption	NOUN
issue-2650	111	3	is	be	AUX
issue-2650	111	4	based	base	VERB
issue-2650	111	5	on	on	ADP
issue-2650	111	6	general	general	ADJ
issue-2650	111	7	media	medium	NOUN
issue-2650	111	8	consumption	consumption	NOUN
issue-2650	111	9	habits	habit	NOUN
issue-2650	111	10	(	(	PUNCT
issue-2650	111	11	e.g.	e.g.	ADV
issue-2650	111	12	,	,	PUNCT
issue-2650	111	13	tv	tv	NOUN
issue-2650	111	14	viewers	viewer	NOUN
issue-2650	111	15	,	,	PUNCT
issue-2650	111	16	radio	radio	NOUN
issue-2650	111	17	listeners	listener	NOUN
issue-2650	111	18	)	)	PUNCT
issue-2650	111	19	.	.	PUNCT
issue-2650	112	1	detailed	detailed	ADJ
issue-2650	112	2	behavioural	behavioural	ADJ
issue-2650	112	3	targeting	targeting	NOUN
issue-2650	112	4	.	.	PUNCT
issue-2650	113	1	can	can	AUX
issue-2650	113	2	be	be	AUX
issue-2650	113	3	targeted	target	VERB
issue-2650	113	4	based	base	VERB
issue-2650	113	5	on	on	ADP
issue-2650	113	6	specific	specific	ADJ
issue-2650	113	7	online	online	ADJ
issue-2650	113	8	behaviour	behaviour	NOUN
issue-2650	113	9	,	,	PUNCT
issue-2650	113	10	such	such	ADJ
issue-2650	113	11	as	as	ADP
issue-2650	113	12	browsing	browse	VERB
issue-2650	113	13	history	history	NOUN
issue-2650	113	14	,	,	PUNCT
issue-2650	113	15	past	past	ADJ
issue-2650	113	16	purchases	purchase	NOUN
issue-2650	113	17	,	,	PUNCT
issue-2650	113	18	and	and	CCONJ
issue-2650	113	19	content	content	NOUN
issue-2650	113	20	interaction	interaction	NOUN
issue-2650	113	21	.	.	PUNCT
issue-2650	114	1	personalised	personalised	ADJ
issue-2650	114	2	experience	experience	NOUN
issue-2650	114	3	.	.	PUNCT
issue-2650	115	1	tailors	tailor	NOUN
issue-2650	115	2	marketing	market	VERB
issue-2650	115	3	messages	message	NOUN
issue-2650	115	4	based	base	VERB
issue-2650	115	5	on	on	ADP
issue-2650	115	6	user	user	NOUN
issue-2650	115	7	behaviour	behaviour	NOUN
issue-2650	115	8	and	and	CCONJ
issue-2650	115	9	interaction	interaction	NOUN
issue-2650	115	10	history	history	NOUN
issue-2650	115	11	.	.	PUNCT
issue-2650	116	1	engagement	engagement	NOUN
issue-2650	116	2	level	level	NOUN
issue-2650	116	3	passive	passive	ADJ
issue-2650	116	4	engagement	engagement	NOUN
issue-2650	116	5	.	.	PUNCT
issue-2650	117	1	audience	audience	NOUN
issue-2650	117	2	engagement	engagement	NOUN
issue-2650	117	3	is	be	AUX
issue-2650	117	4	often	often	ADV
issue-2650	117	5	passive	passive	ADJ
issue-2650	117	6	,	,	PUNCT
issue-2650	117	7	with	with	ADP
issue-2650	117	8	limited	limited	ADJ
issue-2650	117	9	opportunities	opportunity	NOUN
issue-2650	117	10	for	for	ADP
issue-2650	117	11	interaction	interaction	NOUN
issue-2650	117	12	(	(	PUNCT
issue-2650	117	13	e.g.	e.g.	ADV
issue-2650	117	14	,	,	PUNCT
issue-2650	117	15	watching	watch	VERB
issue-2650	117	16	tv	tv	NOUN
issue-2650	117	17	ads	ad	NOUN
issue-2650	117	18	,	,	PUNCT
issue-2650	117	19	reading	read	VERB
issue-2650	117	20	print	print	NOUN
issue-2650	117	21	ads	ad	NOUN
issue-2650	117	22	)	)	PUNCT
issue-2650	117	23	.	.	PUNCT
issue-2650	118	1	active	active	ADJ
issue-2650	118	2	engagement	engagement	NOUN
issue-2650	118	3	.	.	PUNCT
issue-2650	119	1	the	the	DET
issue-2650	119	2	audience	audience	NOUN
issue-2650	119	3	can	can	AUX
issue-2650	119	4	actively	actively	ADV
issue-2650	119	5	interact	interact	VERB
issue-2650	119	6	with	with	ADP
issue-2650	119	7	the	the	DET
issue-2650	119	8	content	content	NOUN
issue-2650	119	9	(	(	PUNCT
issue-2650	119	10	for	for	ADP
issue-2650	119	11	example	example	NOUN
issue-2650	119	12	,	,	PUNCT
issue-2650	119	13	comment	comment	NOUN
issue-2650	119	14	on	on	ADP
issue-2650	119	15	social	social	ADJ
issue-2650	119	16	media	medium	NOUN
issue-2650	119	17	,	,	PUNCT
issue-2650	119	18	share	share	NOUN
issue-2650	119	19	content	content	NOUN
issue-2650	119	20	,	,	PUNCT
issue-2650	119	21	click	click	VERB
issue-2650	119	22	on	on	ADP
issue-2650	119	23	ads	ad	NOUN
issue-2650	119	24	)	)	PUNCT
issue-2650	119	25	.	.	PUNCT
issue-2650	120	1	interactive	interactive	ADJ
issue-2650	120	2	feedback	feedback	NOUN
issue-2650	120	3	.	.	PUNCT
issue-2650	121	1	immediate	immediate	ADJ
issue-2650	121	2	feedback	feedback	NOUN
issue-2650	121	3	and	and	CCONJ
issue-2650	121	4	interaction	interaction	NOUN
issue-2650	121	5	with	with	ADP
issue-2650	121	6	the	the	DET
issue-2650	121	7	brand	brand	NOUN
issue-2650	121	8	is	be	AUX
issue-2650	121	9	possible	possible	ADJ
issue-2650	121	10	.	.	PUNCT
issue-2650	122	1	access	access	NOUN
issue-2650	122	2	to	to	ADP
issue-2650	122	3	technology	technology	NOUN
issue-2650	122	4	diverse	diverse	ADJ
issue-2650	122	5	access	access	NOUN
issue-2650	122	6	.	.	PUNCT
issue-2650	123	1	audience	audience	NOUN
issue-2650	123	2	segments	segment	NOUN
issue-2650	123	3	may	may	AUX
issue-2650	123	4	have	have	VERB
issue-2650	123	5	different	different	ADJ
issue-2650	123	6	levels	level	NOUN
issue-2650	123	7	of	of	ADP
issue-2650	123	8	access	access	NOUN
issue-2650	123	9	to	to	ADP
issue-2650	123	10	technology	technology	NOUN
issue-2650	123	11	,	,	PUNCT
issue-2650	123	12	especially	especially	ADV
issue-2650	123	13	among	among	ADP
issue-2650	123	14	older	old	ADJ
issue-2650	123	15	or	or	CCONJ
issue-2650	123	16	less	less	ADV
issue-2650	123	17	tech	tech	NOUN
issue-2650	123	18	-	-	PUNCT
issue-2650	123	19	savvy	savvy	ADJ
issue-2650	123	20	people	people	NOUN
issue-2650	123	21	.	.	PUNCT
issue-2650	124	1	high	high	ADJ
issue-2650	124	2	level	level	NOUN
issue-2650	124	3	of	of	ADP
issue-2650	124	4	access	access	NOUN
issue-2650	124	5	.	.	PUNCT
issue-2650	125	1	usually	usually	ADV
issue-2650	125	2	targeted	target	VERB
issue-2650	125	3	at	at	ADP
issue-2650	125	4	a	a	DET
issue-2650	125	5	tech	tech	NOUN
issue-2650	125	6	-	-	PUNCT
issue-2650	125	7	savvy	savvy	ADJ
issue-2650	125	8	audience	audience	NOUN
issue-2650	125	9	that	that	PRON
issue-2650	125	10	is	be	AUX
issue-2650	125	11	regularly	regularly	ADV
issue-2650	125	12	online	online	ADJ
issue-2650	125	13	.	.	PUNCT
issue-2650	126	1	device	device	NOUN
issue-2650	126	2	usage	usage	NOUN
issue-2650	126	3	.	.	PUNCT
issue-2650	127	1	it	it	PRON
issue-2650	127	2	can	can	AUX
issue-2650	127	3	target	target	VERB
issue-2650	127	4	users	user	NOUN
issue-2650	127	5	based	base	VERB
issue-2650	127	6	on	on	ADP
issue-2650	127	7	device	device	NOUN
issue-2650	127	8	preferences	preference	NOUN
issue-2650	127	9	(	(	PUNCT
issue-2650	127	10	e.g.	e.g.	ADV
issue-2650	127	11	,	,	PUNCT
issue-2650	127	12	mobile	mobile	ADJ
issue-2650	127	13	,	,	PUNCT
issue-2650	127	14	desktop	desktop	NOUN
issue-2650	127	15	,	,	PUNCT
issue-2650	127	16	tablet	tablet	NOUN
issue-2650	127	17	)	)	PUNCT
issue-2650	127	18	.	.	PUNCT
issue-2650	128	1	content	content	NOUN
issue-2650	128	2	consumption	consumption	NOUN
issue-2650	128	3	scheduled	schedule	VERB
issue-2650	128	4	consumption	consumption	NOUN
issue-2650	128	5	.	.	PUNCT
issue-2650	129	1	content	content	NOUN
issue-2650	129	2	is	be	AUX
issue-2650	129	3	consumed	consume	VERB
issue-2650	129	4	according	accord	VERB
issue-2650	129	5	to	to	ADP
issue-2650	129	6	a	a	DET
issue-2650	129	7	set	set	ADJ
issue-2650	129	8	schedule	schedule	NOUN
issue-2650	129	9	(	(	PUNCT
issue-2650	129	10	e.g.	e.g.	ADV
issue-2650	129	11	,	,	PUNCT
issue-2650	129	12	tv	tv	NOUN
issue-2650	129	13	programmes	programme	NOUN
issue-2650	129	14	,	,	PUNCT
issue-2650	129	15	radio	radio	NOUN
issue-2650	129	16	broadcasts	broadcast	NOUN
issue-2650	129	17	,	,	PUNCT
issue-2650	129	18	print	print	NOUN
issue-2650	129	19	media	medium	NOUN
issue-2650	129	20	)	)	PUNCT
issue-2650	129	21	.	.	PUNCT
issue-2650	130	1	linear	linear	ADJ
issue-2650	130	2	experience	experience	NOUN
issue-2650	130	3	.	.	PUNCT
issue-2650	131	1	the	the	DET
issue-2650	131	2	audience	audience	NOUN
issue-2650	131	3	consumes	consume	VERB
issue-2650	131	4	content	content	NOUN
issue-2650	131	5	in	in	ADP
issue-2650	131	6	a	a	DET
issue-2650	131	7	linear	linear	NOUN
issue-2650	131	8	,	,	PUNCT
issue-2650	131	9	predefined	predefine	VERB
issue-2650	131	10	order	order	NOUN
issue-2650	131	11	.	.	PUNCT
issue-2650	132	1	on	on	ADP
issue-2650	132	2	-	-	PUNCT
issue-2650	132	3	demand	demand	NOUN
issue-2650	132	4	consumption	consumption	NOUN
issue-2650	132	5	.	.	PUNCT
issue-2650	133	1	content	content	NOUN
issue-2650	133	2	is	be	AUX
issue-2650	133	3	consumed	consume	VERB
issue-2650	133	4	at	at	ADP
issue-2650	133	5	a	a	DET
issue-2650	133	6	time	time	NOUN
issue-2650	133	7	convenient	convenient	ADJ
issue-2650	133	8	for	for	ADP
issue-2650	133	9	the	the	DET
issue-2650	133	10	audience	audience	NOUN
issue-2650	133	11	(	(	PUNCT
issue-2650	133	12	e.g.	e.g.	ADV
issue-2650	133	13	,	,	PUNCT
issue-2650	133	14	streaming	streaming	NOUN
issue-2650	133	15	,	,	PUNCT
issue-2650	133	16	viewing	view	VERB
issue-2650	133	17	)	)	PUNCT
issue-2650	133	18	.	.	PUNCT
issue-2650	134	1	non	non	ADJ
issue-2650	134	2	-	-	ADJ
issue-2650	134	3	linear	linear	ADJ
issue-2650	134	4	experience	experience	NOUN
issue-2650	134	5	.	.	PUNCT
issue-2650	135	1	the	the	DET
issue-2650	135	2	audience	audience	NOUN
issue-2650	135	3	can	can	AUX
issue-2650	135	4	choose	choose	VERB
issue-2650	135	5	what	what	PRON
issue-2650	135	6	content	content	NOUN
issue-2650	135	7	to	to	PART
issue-2650	135	8	consume	consume	VERB
issue-2650	135	9	and	and	CCONJ
issue-2650	135	10	when	when	SCONJ
issue-2650	135	11	,	,	PUNCT
issue-2650	135	12	often	often	ADV
issue-2650	135	13	in	in	ADP
issue-2650	135	14	a	a	DET
issue-2650	135	15	non	non	ADJ
issue-2650	135	16	-	-	ADJ
issue-2650	135	17	linear	linear	ADJ
issue-2650	135	18	way	way	NOUN
issue-2650	135	19	.	.	PUNCT
issue-2650	136	1	feedback	feedback	NOUN
issue-2650	136	2	&	&	CCONJ
issue-2650	136	3	interaction	interaction	NOUN
issue-2650	136	4	delayed	delay	VERB
issue-2650	136	5	feedback	feedback	NOUN
issue-2650	136	6	.	.	PUNCT
issue-2650	137	1	feedback	feedback	NOUN
issue-2650	137	2	and	and	CCONJ
issue-2650	137	3	engagement	engagement	NOUN
issue-2650	137	4	is	be	AUX
issue-2650	137	5	often	often	ADV
issue-2650	137	6	delayed	delay	VERB
issue-2650	137	7	by	by	ADP
issue-2650	137	8	relying	rely	VERB
issue-2650	137	9	on	on	ADP
issue-2650	137	10	methods	method	NOUN
issue-2650	137	11	such	such	ADJ
issue-2650	137	12	as	as	ADP
issue-2650	137	13	surveys	survey	NOUN
issue-2650	137	14	,	,	PUNCT
issue-2650	137	15	phone	phone	NOUN
issue-2650	137	16	calls	call	NOUN
issue-2650	137	17	,	,	PUNCT
issue-2650	137	18	or	or	CCONJ
issue-2650	137	19	face	face	NOUN
issue-2650	137	20	-	-	PUNCT
issue-2650	137	21	to	to	ADP
issue-2650	137	22	-	-	PUNCT
issue-2650	137	23	face	face	NOUN
issue-2650	137	24	meetings	meeting	NOUN
issue-2650	137	25	.	.	PUNCT
issue-2650	138	1	instant	instant	ADJ
issue-2650	138	2	feedback	feedback	NOUN
issue-2650	138	3	.	.	PUNCT
issue-2650	139	1	instant	instant	ADJ
issue-2650	139	2	interaction	interaction	NOUN
issue-2650	139	3	through	through	ADP
issue-2650	139	4	likes	like	NOUN
issue-2650	139	5	,	,	PUNCT
issue-2650	139	6	posts	post	NOUN
issue-2650	139	7	,	,	PUNCT
issue-2650	139	8	comments	comment	NOUN
issue-2650	139	9	and	and	CCONJ
issue-2650	139	10	reviews	review	NOUN
issue-2650	139	11	.	.	PUNCT
issue-2650	140	1	real	real	ADJ
issue-2650	140	2	-	-	PUNCT
issue-2650	140	3	time	time	NOUN
issue-2650	140	4	engagement	engagement	NOUN
issue-2650	140	5	.	.	PUNCT
issue-2650	141	1	marketers	marketer	NOUN
issue-2650	141	2	can	can	AUX
issue-2650	141	3	interact	interact	VERB
issue-2650	141	4	with	with	ADP
issue-2650	141	5	their	their	PRON
issue-2650	141	6	audience	audience	NOUN
issue-2650	141	7	in	in	ADP
issue-2650	141	8	real	real	ADJ
issue-2650	141	9	time	time	NOUN
issue-2650	141	10	through	through	ADP
issue-2650	141	11	digital	digital	ADJ
issue-2650	141	12	platforms	platform	NOUN
issue-2650	141	13	.	.	PUNCT
issue-2650	142	1	source	source	NOUN
issue-2650	142	2	:	:	PUNCT
issue-2650	142	3	compiled	compile	VERB
issue-2650	142	4	by	by	ADP
issue-2650	142	5	the	the	DET
issue-2650	142	6	authors	author	NOUN
issue-2650	142	7	on	on	ADP
issue-2650	142	8	the	the	DET
issue-2650	142	9	basis	basis	NOUN
issue-2650	142	10	of	of	ADP
issue-2650	142	11	(	(	PUNCT
issue-2650	142	12	krishen	krishen	INTJ
issue-2650	142	13	et	et	PROPN
issue-2650	142	14	al	al	PROPN
issue-2650	142	15	.	.	PROPN
issue-2650	142	16	,	,	PUNCT
issue-2650	142	17	2021	2021	NUM
issue-2650	142	18	;	;	PUNCT
issue-2650	142	19	durai	durai	PROPN
issue-2650	142	20	&	&	CCONJ
issue-2650	142	21	king	king	NOUN
issue-2650	142	22	,	,	PUNCT
issue-2650	142	23	2019	2019	NUM
issue-2650	142	24	;	;	PUNCT
issue-2650	142	25	faruk	faruk	PROPN
issue-2650	142	26	et	et	PROPN
issue-2650	142	27	al	al	PROPN
issue-2650	142	28	.	.	PROPN
issue-2650	142	29	,	,	PUNCT
issue-2650	142	30	2021	2021	NUM
issue-2650	142	31	)	)	PUNCT
issue-2650	142	32	baltic	baltic	ADJ
issue-2650	142	33	journal	journal	NOUN
issue-2650	142	34	of	of	ADP
issue-2650	142	35	economic	economic	ADJ
issue-2650	142	36	studies	study	NOUN
issue-2650	142	37	276	276	NUM
issue-2650	142	38	vol	vol	NOUN
issue-2650	142	39	.	.	PUNCT
issue-2650	143	1	10	10	NUM
issue-2650	143	2	no	no	NOUN
issue-2650	143	3	.	.	NOUN
issue-2650	144	1	5	5	NUM
issue-2650	144	2	,	,	PUNCT
issue-2650	144	3	2024	2024	NUM
issue-2650	144	4	messages	message	NOUN
issue-2650	144	5	and	and	CCONJ
issue-2650	144	6	measure	measure	VERB
issue-2650	144	7	the	the	DET
issue-2650	144	8	effectiveness	effectiveness	NOUN
issue-2650	144	9	of	of	ADP
issue-2650	144	10	their	their	PRON
issue-2650	144	11	campaigns	campaign	NOUN
issue-2650	144	12	in	in	ADP
issue-2650	144	13	real	real	ADJ
issue-2650	144	14	time	time	NOUN
issue-2650	144	15	.	.	PUNCT
issue-2650	145	1	the	the	DET
issue-2650	145	2	present	present	ADJ
issue-2650	145	3	study	study	NOUN
issue-2650	145	4	compared	compare	VERB
issue-2650	145	5	instruments	instrument	NOUN
issue-2650	145	6	of	of	ADP
issue-2650	145	7	traditional	traditional	ADJ
issue-2650	145	8	and	and	CCONJ
issue-2650	145	9	digital	digital	ADJ
issue-2650	145	10	marketing	marketing	NOUN
issue-2650	145	11	across	across	ADP
issue-2650	145	12	three	three	NUM
issue-2650	145	13	main	main	ADJ
issue-2650	145	14	factors	factor	NOUN
issue-2650	145	15	:	:	PUNCT
issue-2650	145	16	the	the	DET
issue-2650	145	17	transition	transition	NOUN
issue-2650	145	18	from	from	ADP
issue-2650	145	19	traditional	traditional	ADJ
issue-2650	145	20	to	to	ADP
issue-2650	145	21	digital	digital	ADJ
issue-2650	145	22	marketing	marketing	NOUN
issue-2650	145	23	has	have	AUX
issue-2650	145	24	been	be	AUX
issue-2650	145	25	driven	drive	VERB
issue-2650	145	26	by	by	ADP
issue-2650	145	27	several	several	ADJ
issue-2650	145	28	critical	critical	ADJ
issue-2650	145	29	factors	factor	NOUN
issue-2650	145	30	.	.	PUNCT
issue-2650	146	1	these	these	PRON
issue-2650	146	2	include	include	VERB
issue-2650	146	3	the	the	DET
issue-2650	146	4	increasing	increase	VERB
issue-2650	146	5	prevalence	prevalence	NOUN
issue-2650	146	6	of	of	ADP
issue-2650	146	7	smartphones	smartphone	NOUN
issue-2650	146	8	and	and	CCONJ
issue-2650	146	9	other	other	ADJ
issue-2650	146	10	mobile	mobile	ADJ
issue-2650	146	11	devices	device	NOUN
issue-2650	146	12	,	,	PUNCT
issue-2650	146	13	the	the	DET
issue-2650	146	14	growing	grow	VERB
issue-2650	146	15	influence	influence	NOUN
issue-2650	146	16	of	of	ADP
issue-2650	146	17	social	social	ADJ
issue-2650	146	18	media	medium	NOUN
issue-2650	146	19	,	,	PUNCT
issue-2650	146	20	and	and	CCONJ
issue-2650	146	21	the	the	DET
issue-2650	146	22	ability	ability	NOUN
issue-2650	146	23	to	to	PART
issue-2650	146	24	gather	gather	VERB
issue-2650	146	25	and	and	CCONJ
issue-2650	146	26	analyse	analyse	VERB
issue-2650	146	27	vast	vast	ADJ
issue-2650	146	28	amounts	amount	NOUN
issue-2650	146	29	of	of	ADP
issue-2650	146	30	consumer	consumer	NOUN
issue-2650	146	31	data	datum	NOUN
issue-2650	146	32	.	.	PUNCT
issue-2650	147	1	consequently	consequently	ADV
issue-2650	147	2	,	,	PUNCT
issue-2650	147	3	enterprises	enterprise	NOUN
issue-2650	147	4	that	that	PRON
issue-2650	147	5	have	have	AUX
issue-2650	147	6	adopted	adopt	VERB
issue-2650	147	7	digital	digital	ADJ
issue-2650	147	8	marketing	marketing	NOUN
issue-2650	147	9	strategies	strategy	NOUN
issue-2650	147	10	have	have	AUX
issue-2650	147	11	attained	attain	VERB
issue-2650	147	12	a	a	DET
issue-2650	147	13	competitive	competitive	ADJ
issue-2650	147	14	advantage	advantage	NOUN
issue-2650	147	15	by	by	ADP
issue-2650	147	16	achieving	achieve	VERB
issue-2650	147	17	enhanced	enhanced	ADJ
issue-2650	147	18	audience	audience	NOUN
issue-2650	147	19	reach	reach	NOUN
issue-2650	147	20	,	,	PUNCT
issue-2650	147	21	fostering	foster	VERB
issue-2650	147	22	stronger	strong	ADJ
issue-2650	147	23	customer	customer	NOUN
issue-2650	147	24	relationships	relationship	NOUN
issue-2650	147	25	,	,	PUNCT
issue-2650	147	26	and	and	CCONJ
issue-2650	147	27	driving	drive	VERB
issue-2650	147	28	increased	increase	VERB
issue-2650	147	29	sales	sale	NOUN
issue-2650	147	30	.	.	PUNCT
issue-2650	148	1	3	3	X
issue-2650	148	2	.	.	X
issue-2650	148	3	evolution	evolution	NOUN
issue-2650	148	4	of	of	ADP
issue-2650	148	5	digital	digital	ADJ
issue-2650	148	6	marketing	marketing	NOUN
issue-2650	148	7	to	to	AUX
issue-2650	148	8	web	web	NOUN
issue-2650	148	9	3.0	3.0	NUM
issue-2650	148	10	marketing	marketing	NOUN
issue-2650	148	11	the	the	DET
issue-2650	148	12	marketing	marketing	NOUN
issue-2650	148	13	landscape	landscape	NOUN
issue-2650	148	14	has	have	AUX
issue-2650	148	15	undergone	undergo	VERB
issue-2650	148	16	a	a	DET
issue-2650	148	17	significant	significant	ADJ
issue-2650	148	18	transformation	transformation	NOUN
issue-2650	148	19	in	in	ADP
issue-2650	148	20	recent	recent	ADJ
issue-2650	148	21	decades	decade	NOUN
issue-2650	148	22	,	,	PUNCT
issue-2650	148	23	driven	drive	VERB
issue-2650	148	24	by	by	ADP
issue-2650	148	25	the	the	DET
issue-2650	148	26	rapid	rapid	ADJ
issue-2650	148	27	advancements	advancement	NOUN
issue-2650	148	28	in	in	ADP
issue-2650	148	29	digital	digital	ADJ
issue-2650	148	30	technologies	technology	NOUN
issue-2650	148	31	.	.	PUNCT
issue-2650	149	1	the	the	DET
issue-2650	149	2	traditional	traditional	ADJ
issue-2650	149	3	4ps	4ps	ADJ
issue-2650	149	4	paradigm	paradigm	NOUN
issue-2650	149	5	,	,	PUNCT
issue-2650	149	6	which	which	PRON
issue-2650	149	7	dominated	dominate	VERB
issue-2650	149	8	marketing	marketing	NOUN
issue-2650	149	9	strategy	strategy	NOUN
issue-2650	149	10	for	for	ADP
issue-2650	149	11	many	many	ADJ
issue-2650	149	12	years	year	NOUN
issue-2650	149	13	,	,	PUNCT
issue-2650	149	14	has	have	AUX
issue-2650	149	15	been	be	AUX
issue-2650	149	16	superseded	supersede	VERB
issue-2650	149	17	by	by	ADP
issue-2650	149	18	a	a	DET
issue-2650	149	19	more	more	ADV
issue-2650	149	20	expansive	expansive	ADJ
issue-2650	149	21	and	and	CCONJ
issue-2650	149	22	dynamic	dynamic	ADJ
issue-2650	149	23	set	set	NOUN
issue-2650	149	24	of	of	ADP
issue-2650	149	25	elements	element	NOUN
issue-2650	149	26	.	.	PUNCT
issue-2650	150	1	this	this	DET
issue-2650	150	2	shift	shift	NOUN
issue-2650	150	3	reflects	reflect	VERB
issue-2650	150	4	the	the	DET
issue-2650	150	5	evolving	evolve	VERB
issue-2650	150	6	nature	nature	NOUN
issue-2650	150	7	of	of	ADP
issue-2650	150	8	consumer	consumer	NOUN
issue-2650	150	9	behaviour	behaviour	NOUN
issue-2650	150	10	and	and	CCONJ
issue-2650	150	11	the	the	DET
issue-2650	150	12	increasing	increase	VERB
issue-2650	150	13	significance	significance	NOUN
issue-2650	150	14	of	of	ADP
issue-2650	150	15	digital	digital	ADJ
issue-2650	150	16	platforms	platform	NOUN
issue-2650	150	17	in	in	ADP
issue-2650	150	18	the	the	DET
issue-2650	150	19	marketing	marketing	NOUN
issue-2650	150	20	arena	arena	NOUN
issue-2650	150	21	(	(	PUNCT
issue-2650	150	22	dominici	dominici	NOUN
issue-2650	150	23	,	,	PUNCT
issue-2650	150	24	2009	2009	NUM
issue-2650	150	25	)	)	PUNCT
issue-2650	150	26	.	.	PUNCT
issue-2650	151	1	the	the	DET
issue-2650	151	2	digital	digital	ADJ
issue-2650	151	3	age	age	NOUN
issue-2650	151	4	has	have	AUX
issue-2650	151	5	fundamentally	fundamentally	ADV
issue-2650	151	6	changed	change	VERB
issue-2650	151	7	the	the	DET
issue-2650	151	8	way	way	NOUN
issue-2650	151	9	companies	company	NOUN
issue-2650	151	10	engage	engage	VERB
issue-2650	151	11	with	with	ADP
issue-2650	151	12	their	their	PRON
issue-2650	151	13	customers	customer	NOUN
issue-2650	151	14	.	.	PUNCT
issue-2650	152	1	the	the	DET
issue-2650	152	2	ubiquity	ubiquity	NOUN
issue-2650	152	3	of	of	ADP
issue-2650	152	4	the	the	DET
issue-2650	152	5	internet	internet	NOUN
issue-2650	152	6	,	,	PUNCT
issue-2650	152	7	social	social	ADJ
issue-2650	152	8	media	medium	NOUN
issue-2650	152	9	and	and	CCONJ
issue-2650	152	10	mobile	mobile	NOUN
issue-2650	152	11	devices	device	NOUN
issue-2650	152	12	has	have	VERB
issue-2650	152	13	table	table	NOUN
issue-2650	152	14	3	3	NUM
issue-2650	152	15	factors	factor	NOUN
issue-2650	152	16	and	and	CCONJ
issue-2650	152	17	their	their	PRON
issue-2650	152	18	instrument	instrument	NOUN
issue-2650	152	19	for	for	ADP
issue-2650	152	20	traditional	traditional	ADJ
issue-2650	152	21	and	and	CCONJ
issue-2650	152	22	digital	digital	ADJ
issue-2650	152	23	marketing	marketing	NOUN
issue-2650	152	24	factor	factor	NOUN
issue-2650	152	25	definition	definition	NOUN
issue-2650	152	26	traditional	traditional	ADJ
issue-2650	152	27	marketing	marketing	NOUN
issue-2650	152	28	instruments	instrument	NOUN
issue-2650	152	29	digital	digital	ADJ
issue-2650	152	30	marketing	marketing	NOUN
issue-2650	152	31	instruments	instrument	NOUN
issue-2650	152	32	impressions	impression	VERB
issue-2650	152	33	the	the	DET
issue-2650	152	34	number	number	NOUN
issue-2650	152	35	of	of	ADP
issue-2650	152	36	times	time	NOUN
issue-2650	152	37	an	an	DET
issue-2650	152	38	advertising	advertising	NOUN
issue-2650	152	39	or	or	CCONJ
issue-2650	152	40	marketing	marketing	NOUN
issue-2650	152	41	message	message	NOUN
issue-2650	152	42	is	be	AUX
issue-2650	152	43	displayed	display	VERB
issue-2650	152	44	,	,	PUNCT
issue-2650	152	45	regardless	regardless	ADV
issue-2650	152	46	of	of	ADP
issue-2650	152	47	user	user	NOUN
issue-2650	152	48	interaction	interaction	NOUN
issue-2650	152	49	.	.	PUNCT
issue-2650	153	1	television	television	NOUN
issue-2650	153	2	advertising	advertising	NOUN
issue-2650	153	3	.	.	PUNCT
issue-2650	154	1	broadcast	broadcast	VERB
issue-2650	154	2	on	on	ADP
issue-2650	154	3	the	the	DET
issue-2650	154	4	main	main	ADJ
issue-2650	154	5	tv	tv	NOUN
issue-2650	154	6	channels	channel	NOUN
issue-2650	154	7	in	in	ADP
issue-2650	154	8	prime	prime	ADJ
issue-2650	154	9	time	time	NOUN
issue-2650	154	10	to	to	PART
issue-2650	154	11	reach	reach	VERB
issue-2650	154	12	the	the	DET
issue-2650	154	13	mass	mass	ADJ
issue-2650	154	14	audience	audience	NOUN
issue-2650	154	15	.	.	PUNCT
issue-2650	155	1	print	print	NOUN
issue-2650	155	2	advertising	advertising	NOUN
issue-2650	155	3	.	.	PUNCT
issue-2650	156	1	full	full	ADJ
issue-2650	156	2	-	-	PUNCT
issue-2650	156	3	page	page	NOUN
issue-2650	156	4	spreads	spread	NOUN
issue-2650	156	5	in	in	ADP
issue-2650	156	6	newspapers	newspaper	NOUN
issue-2650	156	7	or	or	CCONJ
issue-2650	156	8	magazines	magazine	NOUN
issue-2650	156	9	with	with	ADP
issue-2650	156	10	high	high	ADJ
issue-2650	156	11	circulation	circulation	NOUN
issue-2650	156	12	.	.	PUNCT
issue-2650	157	1	billboards	billboard	NOUN
issue-2650	157	2	.	.	PUNCT
issue-2650	158	1	large	large	ADJ
issue-2650	158	2	outdoor	outdoor	ADJ
issue-2650	158	3	displays	display	NOUN
issue-2650	158	4	in	in	ADP
issue-2650	158	5	high	high	ADJ
issue-2650	158	6	-	-	PUNCT
issue-2650	158	7	traffic	traffic	NOUN
issue-2650	158	8	areas	area	NOUN
issue-2650	158	9	.	.	PUNCT
issue-2650	159	1	radio	radio	NOUN
issue-2650	159	2	advertising	advertising	NOUN
issue-2650	159	3	.	.	PUNCT
issue-2650	160	1	audio	audio	ADJ
issue-2650	160	2	advertising	advertising	NOUN
issue-2650	160	3	that	that	PRON
issue-2650	160	4	is	be	AUX
issue-2650	160	5	played	play	VERB
issue-2650	160	6	during	during	ADP
issue-2650	160	7	peak	peak	ADJ
issue-2650	160	8	hours	hour	NOUN
issue-2650	160	9	.	.	PUNCT
issue-2650	161	1	flyers	flyer	NOUN
issue-2650	161	2	/	/	SYM
issue-2650	161	3	posters	poster	NOUN
issue-2650	161	4	.	.	PUNCT
issue-2650	162	1	distributed	distribute	VERB
issue-2650	162	2	in	in	ADP
issue-2650	162	3	public	public	ADJ
issue-2650	162	4	places	place	NOUN
issue-2650	162	5	or	or	CCONJ
issue-2650	162	6	inserted	insert	VERB
issue-2650	162	7	in	in	ADP
issue-2650	162	8	newspapers	newspaper	NOUN
issue-2650	162	9	.	.	PUNCT
issue-2650	163	1	display	display	NOUN
issue-2650	163	2	advertising	advertising	NOUN
issue-2650	163	3	.	.	PUNCT
issue-2650	164	1	banner	banner	NOUN
issue-2650	164	2	advertising	advertising	NOUN
issue-2650	164	3	on	on	ADP
issue-2650	164	4	hightraffic	hightraffic	ADJ
issue-2650	164	5	websites	website	NOUN
issue-2650	164	6	using	use	VERB
issue-2650	164	7	targeting	target	VERB
issue-2650	164	8	parameters	parameter	NOUN
issue-2650	164	9	such	such	ADJ
issue-2650	164	10	as	as	ADP
issue-2650	164	11	demographics	demographic	NOUN
issue-2650	164	12	,	,	PUNCT
issue-2650	164	13	interests	interest	NOUN
issue-2650	164	14	and	and	CCONJ
issue-2650	164	15	behaviour	behaviour	NOUN
issue-2650	164	16	.	.	PUNCT
issue-2650	165	1	social	social	ADJ
issue-2650	165	2	media	medium	NOUN
issue-2650	165	3	advertising	advertising	NOUN
issue-2650	165	4	.	.	PUNCT
issue-2650	166	1	sponsored	sponsor	VERB
issue-2650	166	2	posts	post	NOUN
issue-2650	166	3	on	on	ADP
issue-2650	166	4	such	such	ADJ
issue-2650	166	5	platforms	platform	NOUN
issue-2650	166	6	as	as	ADP
issue-2650	166	7	facebook	facebook	PROPN
issue-2650	166	8	,	,	PUNCT
issue-2650	166	9	instagram	instagram	PROPN
issue-2650	166	10	,	,	PUNCT
issue-2650	166	11	linkedin	linkedin	PROPN
issue-2650	166	12	,	,	PUNCT
issue-2650	166	13	adapted	adapt	VERB
issue-2650	166	14	to	to	ADP
issue-2650	166	15	user	user	NOUN
issue-2650	166	16	profiles	profile	NOUN
issue-2650	166	17	.	.	PUNCT
issue-2650	167	1	video	video	NOUN
issue-2650	167	2	advertising	advertising	NOUN
issue-2650	167	3	.	.	PUNCT
issue-2650	168	1	pre	pre	ADJ
issue-2650	168	2	-	-	NOUN
issue-2650	168	3	roll	roll	ADJ
issue-2650	168	4	and	and	CCONJ
issue-2650	168	5	mid	mid	ADJ
issue-2650	168	6	-	-	NOUN
issue-2650	168	7	roll	roll	NOUN
issue-2650	168	8	videos	video	NOUN
issue-2650	168	9	on	on	ADP
issue-2650	168	10	youtube	youtube	NOUN
issue-2650	168	11	,	,	PUNCT
issue-2650	168	12	often	often	ADV
issue-2650	168	13	targeted	target	VERB
issue-2650	168	14	based	base	VERB
issue-2650	168	15	on	on	ADP
issue-2650	168	16	user	user	NOUN
issue-2650	168	17	history	history	NOUN
issue-2650	168	18	.	.	PUNCT
issue-2650	169	1	pay	pay	VERB
issue-2650	169	2	-	-	PUNCT
issue-2650	169	3	per	per	ADP
issue-2650	169	4	-	-	PUNCT
issue-2650	169	5	click	click	NOUN
issue-2650	169	6	(	(	PUNCT
issue-2650	169	7	ppc	ppc	NOUN
issue-2650	169	8	)	)	PUNCT
issue-2650	169	9	advertising	advertising	NOUN
issue-2650	169	10	.	.	PUNCT
issue-2650	170	1	ads	ad	NOUN
issue-2650	170	2	displayed	display	VERB
issue-2650	170	3	in	in	ADP
issue-2650	170	4	search	search	NOUN
issue-2650	170	5	results	result	NOUN
issue-2650	170	6	based	base	VERB
issue-2650	170	7	on	on	ADP
issue-2650	170	8	keyword	keyword	NOUN
issue-2650	170	9	bids	bid	NOUN
issue-2650	170	10	.	.	PUNCT
issue-2650	171	1	reach	reach	VERB
issue-2650	171	2	the	the	DET
issue-2650	171	3	total	total	ADJ
issue-2650	171	4	number	number	NOUN
issue-2650	171	5	of	of	ADP
issue-2650	171	6	unique	unique	ADJ
issue-2650	171	7	individuals	individual	NOUN
issue-2650	171	8	who	who	PRON
issue-2650	171	9	receive	receive	VERB
issue-2650	171	10	an	an	DET
issue-2650	171	11	advertising	advertising	NOUN
issue-2650	171	12	or	or	CCONJ
issue-2650	171	13	marketing	marketing	NOUN
issue-2650	171	14	message	message	NOUN
issue-2650	171	15	.	.	PUNCT
issue-2650	172	1	radio	radio	NOUN
issue-2650	172	2	broadcasting	broadcasting	NOUN
issue-2650	172	3	.	.	PUNCT
issue-2650	173	1	national	national	ADJ
issue-2650	173	2	or	or	CCONJ
issue-2650	173	3	regional	regional	ADJ
issue-2650	173	4	stations	station	NOUN
issue-2650	173	5	with	with	ADP
issue-2650	173	6	a	a	DET
issue-2650	173	7	large	large	ADJ
issue-2650	173	8	listener	listener	NOUN
issue-2650	173	9	base	base	NOUN
issue-2650	173	10	covering	cover	VERB
issue-2650	173	11	a	a	DET
issue-2650	173	12	wide	wide	ADJ
issue-2650	173	13	demographic	demographic	ADJ
issue-2650	173	14	.	.	PUNCT
issue-2650	174	1	direct	direct	ADJ
issue-2650	174	2	mail	mail	NOUN
issue-2650	174	3	campaigns	campaign	NOUN
issue-2650	174	4	.	.	PUNCT
issue-2650	175	1	physical	physical	ADJ
issue-2650	175	2	mail	mail	NOUN
issue-2650	175	3	pieces	piece	NOUN
issue-2650	175	4	sent	send	VERB
issue-2650	175	5	to	to	ADP
issue-2650	175	6	targeted	target	VERB
issue-2650	175	7	households	household	NOUN
issue-2650	175	8	,	,	PUNCT
issue-2650	175	9	often	often	ADV
issue-2650	175	10	based	base	VERB
issue-2650	175	11	on	on	ADP
issue-2650	175	12	geographic	geographic	ADJ
issue-2650	175	13	or	or	CCONJ
issue-2650	175	14	demographic	demographic	ADJ
issue-2650	175	15	data	datum	NOUN
issue-2650	175	16	.	.	PUNCT
issue-2650	176	1	newspaper	newspaper	NOUN
issue-2650	176	2	circulation	circulation	NOUN
issue-2650	176	3	.	.	PUNCT
issue-2650	177	1	newspapers	newspaper	NOUN
issue-2650	177	2	are	be	AUX
issue-2650	177	3	distributed	distribute	VERB
issue-2650	177	4	to	to	ADP
issue-2650	177	5	a	a	DET
issue-2650	177	6	wide	wide	ADJ
issue-2650	177	7	audience	audience	NOUN
issue-2650	177	8	and	and	CCONJ
issue-2650	177	9	adverts	advert	NOUN
issue-2650	177	10	are	be	AUX
issue-2650	177	11	placed	place	VERB
issue-2650	177	12	in	in	ADP
issue-2650	177	13	the	the	DET
issue-2650	177	14	most	most	ADV
issue-2650	177	15	prominent	prominent	ADJ
issue-2650	177	16	sections	section	NOUN
issue-2650	177	17	.	.	PUNCT
issue-2650	178	1	event	event	NOUN
issue-2650	178	2	marketing	marketing	NOUN
issue-2650	178	3	.	.	PUNCT
issue-2650	179	1	sponsoring	sponsor	VERB
issue-2650	179	2	or	or	CCONJ
issue-2650	179	3	participating	participate	VERB
issue-2650	179	4	in	in	ADP
issue-2650	179	5	major	major	ADJ
issue-2650	179	6	events	event	NOUN
issue-2650	179	7	,	,	PUNCT
issue-2650	179	8	exhibitions	exhibition	NOUN
issue-2650	179	9	or	or	CCONJ
issue-2650	179	10	fairs	fair	NOUN
issue-2650	179	11	.	.	PUNCT
issue-2650	180	1	seo	seo	NOUN
issue-2650	180	2	(	(	PUNCT
issue-2650	180	3	search	search	NOUN
issue-2650	180	4	engine	engine	NOUN
issue-2650	180	5	optimisation	optimisation	NOUN
issue-2650	180	6	)	)	PUNCT
issue-2650	180	7	.	.	PUNCT
issue-2650	181	1	strategies	strategy	NOUN
issue-2650	181	2	for	for	ADP
issue-2650	181	3	increasing	increase	VERB
issue-2650	181	4	organic	organic	ADJ
issue-2650	181	5	visibility	visibility	NOUN
issue-2650	181	6	in	in	ADP
issue-2650	181	7	search	search	NOUN
issue-2650	181	8	engines	engine	NOUN
issue-2650	181	9	,	,	PUNCT
issue-2650	181	10	improving	improve	VERB
issue-2650	181	11	positions	position	NOUN
issue-2650	181	12	for	for	ADP
issue-2650	181	13	relevant	relevant	ADJ
issue-2650	181	14	keywords	keyword	NOUN
issue-2650	181	15	.	.	PUNCT
issue-2650	182	1	email	email	NOUN
issue-2650	182	2	campaigns	campaign	NOUN
issue-2650	182	3	.	.	PUNCT
issue-2650	183	1	targeted	target	VERB
issue-2650	183	2	email	email	NOUN
issue-2650	183	3	campaigns	campaign	NOUN
issue-2650	183	4	to	to	ADP
issue-2650	183	5	segmented	segment	VERB
issue-2650	183	6	lists	list	NOUN
issue-2650	183	7	,	,	PUNCT
issue-2650	183	8	personalised	personalise	VERB
issue-2650	183	9	based	base	VERB
issue-2650	183	10	on	on	ADP
issue-2650	183	11	user	user	NOUN
issue-2650	183	12	behaviour	behaviour	NOUN
issue-2650	183	13	and	and	CCONJ
issue-2650	183	14	preferences	preference	NOUN
issue-2650	183	15	.	.	PUNCT
issue-2650	184	1	social	social	ADJ
issue-2650	184	2	media	medium	NOUN
issue-2650	184	3	outreach	outreach	NOUN
issue-2650	184	4	.	.	PUNCT
issue-2650	185	1	organic	organic	ADJ
issue-2650	185	2	and	and	CCONJ
issue-2650	185	3	paid	pay	VERB
issue-2650	185	4	content	content	NOUN
issue-2650	185	5	distribution	distribution	NOUN
issue-2650	185	6	on	on	ADP
issue-2650	185	7	such	such	ADJ
issue-2650	185	8	platforms	platform	NOUN
issue-2650	185	9	as	as	ADP
issue-2650	185	10	facebook	facebook	NOUN
issue-2650	185	11	,	,	PUNCT
issue-2650	185	12	x	x	NOUN
issue-2650	185	13	,	,	PUNCT
issue-2650	185	14	linkedin	linkedin	NOUN
issue-2650	185	15	,	,	PUNCT
issue-2650	185	16	using	use	VERB
issue-2650	185	17	algorithms	algorithm	NOUN
issue-2650	185	18	to	to	PART
issue-2650	185	19	expand	expand	VERB
issue-2650	185	20	the	the	DET
issue-2650	185	21	reach	reach	NOUN
issue-2650	185	22	.	.	PUNCT
issue-2650	186	1	influencer	influencer	NOUN
issue-2650	186	2	marketing	marketing	NOUN
issue-2650	186	3	.	.	PUNCT
issue-2650	187	1	partnerships	partnership	NOUN
issue-2650	187	2	with	with	ADP
issue-2650	187	3	opinion	opinion	NOUN
issue-2650	187	4	leaders	leader	NOUN
issue-2650	187	5	to	to	PART
issue-2650	187	6	reach	reach	VERB
issue-2650	187	7	their	their	PRON
issue-2650	187	8	followers	follower	NOUN
issue-2650	187	9	,	,	PUNCT
issue-2650	187	10	often	often	ADV
issue-2650	187	11	in	in	ADP
issue-2650	187	12	niche	niche	NOUN
issue-2650	187	13	markets	market	NOUN
issue-2650	187	14	.	.	PUNCT
issue-2650	188	1	engagement	engagement	VERB
issue-2650	188	2	the	the	DET
issue-2650	188	3	level	level	NOUN
issue-2650	188	4	of	of	ADP
issue-2650	188	5	engagement	engagement	NOUN
issue-2650	188	6	,	,	PUNCT
issue-2650	188	7	participation	participation	NOUN
issue-2650	188	8	or	or	CCONJ
issue-2650	188	9	involvement	involvement	NOUN
issue-2650	188	10	an	an	DET
issue-2650	188	11	audience	audience	NOUN
issue-2650	188	12	has	have	VERB
issue-2650	188	13	with	with	ADP
issue-2650	188	14	a	a	DET
issue-2650	188	15	marketing	marketing	NOUN
issue-2650	188	16	message	message	NOUN
issue-2650	188	17	or	or	CCONJ
issue-2650	188	18	brand	brand	NOUN
issue-2650	188	19	.	.	PUNCT
issue-2650	189	1	in	in	ADP
issue-2650	189	2	-	-	PUNCT
issue-2650	189	3	store	store	NOUN
issue-2650	189	4	promotions	promotion	NOUN
issue-2650	189	5	.	.	PUNCT
issue-2650	190	1	special	special	ADJ
issue-2650	190	2	offers	offer	NOUN
issue-2650	190	3	or	or	CCONJ
issue-2650	190	4	interactive	interactive	ADJ
issue-2650	190	5	displays	display	NOUN
issue-2650	190	6	to	to	PART
issue-2650	190	7	directly	directly	ADV
issue-2650	190	8	engage	engage	VERB
issue-2650	190	9	customers	customer	NOUN
issue-2650	190	10	.	.	PUNCT
issue-2650	191	1	event	event	NOUN
issue-2650	191	2	sponsorship	sponsorship	NOUN
issue-2650	191	3	.	.	PUNCT
issue-2650	192	1	brand	brand	NOUN
issue-2650	192	2	presence	presence	NOUN
issue-2650	192	3	at	at	ADP
issue-2650	192	4	local	local	ADJ
issue-2650	192	5	or	or	CCONJ
issue-2650	192	6	national	national	ADJ
issue-2650	192	7	events	event	NOUN
issue-2650	192	8	to	to	PART
issue-2650	192	9	attract	attract	VERB
issue-2650	192	10	visitors	visitor	NOUN
issue-2650	192	11	through	through	ADP
issue-2650	192	12	interactive	interactive	ADJ
issue-2650	192	13	stands	stand	NOUN
issue-2650	192	14	,	,	PUNCT
issue-2650	192	15	contests	contest	NOUN
issue-2650	192	16	,	,	PUNCT
issue-2650	192	17	or	or	CCONJ
issue-2650	192	18	product	product	NOUN
issue-2650	192	19	demonstrations	demonstration	NOUN
issue-2650	192	20	.	.	PUNCT
issue-2650	193	1	product	product	NOUN
issue-2650	193	2	samples	sample	NOUN
issue-2650	193	3	.	.	PUNCT
issue-2650	194	1	give	give	VERB
issue-2650	194	2	away	away	ADP
issue-2650	194	3	free	free	ADJ
issue-2650	194	4	samples	sample	NOUN
issue-2650	194	5	in	in	ADP
issue-2650	194	6	stores	store	NOUN
issue-2650	194	7	or	or	CCONJ
issue-2650	194	8	at	at	ADP
issue-2650	194	9	events	event	NOUN
issue-2650	194	10	to	to	PART
issue-2650	194	11	create	create	VERB
issue-2650	194	12	hands	hand	NOUN
issue-2650	194	13	-	-	PUNCT
issue-2650	194	14	on	on	ADP
issue-2650	194	15	engagement	engagement	NOUN
issue-2650	194	16	.	.	PUNCT
issue-2650	195	1	telemarketing	telemarketing	NOUN
issue-2650	195	2	.	.	PUNCT
issue-2650	196	1	direct	direct	ADJ
issue-2650	196	2	phone	phone	NOUN
issue-2650	196	3	calls	call	NOUN
issue-2650	196	4	to	to	ADP
issue-2650	196	5	potential	potential	ADJ
issue-2650	196	6	customers	customer	NOUN
issue-2650	196	7	to	to	PART
issue-2650	196	8	generate	generate	VERB
issue-2650	196	9	interest	interest	NOUN
issue-2650	196	10	or	or	CCONJ
issue-2650	196	11	sales	sale	NOUN
issue-2650	196	12	.	.	PUNCT
issue-2650	197	1	social	social	ADJ
issue-2650	197	2	media	medium	NOUN
issue-2650	197	3	engagement	engagement	NOUN
issue-2650	197	4	.	.	PUNCT
issue-2650	198	1	direct	direct	ADJ
issue-2650	198	2	interaction	interaction	NOUN
issue-2650	198	3	with	with	ADP
issue-2650	198	4	users	user	NOUN
issue-2650	198	5	through	through	ADP
issue-2650	198	6	comments	comment	NOUN
issue-2650	198	7	,	,	PUNCT
issue-2650	198	8	likes	like	NOUN
issue-2650	198	9	,	,	PUNCT
issue-2650	198	10	sharing	share	VERB
issue-2650	198	11	and	and	CCONJ
issue-2650	198	12	messaging	messaging	NOUN
issue-2650	198	13	on	on	ADP
issue-2650	198	14	platforms	platform	NOUN
issue-2650	198	15	such	such	ADJ
issue-2650	198	16	as	as	ADP
issue-2650	198	17	instagram	instagram	PROPN
issue-2650	198	18	,	,	PUNCT
issue-2650	198	19	facebook	facebook	NOUN
issue-2650	198	20	and	and	CCONJ
issue-2650	198	21	x.	x.	NOUN
issue-2650	198	22	content	content	PROPN
issue-2650	198	23	marketing	marketing	NOUN
issue-2650	198	24	.	.	PUNCT
issue-2650	199	1	blogs	blog	NOUN
issue-2650	199	2	,	,	PUNCT
issue-2650	199	3	videos	video	NOUN
issue-2650	199	4	,	,	PUNCT
issue-2650	199	5	podcasts	podcast	NOUN
issue-2650	199	6	and	and	CCONJ
issue-2650	199	7	infographics	infographic	NOUN
issue-2650	199	8	that	that	PRON
issue-2650	199	9	encourage	encourage	VERB
issue-2650	199	10	user	user	NOUN
issue-2650	199	11	interaction	interaction	NOUN
issue-2650	199	12	through	through	ADP
issue-2650	199	13	comments	comment	NOUN
issue-2650	199	14	,	,	PUNCT
issue-2650	199	15	sharing	sharing	NOUN
issue-2650	199	16	and	and	CCONJ
issue-2650	199	17	feedback	feedback	NOUN
issue-2650	199	18	.	.	PUNCT
issue-2650	200	1	online	online	ADJ
issue-2650	200	2	contests	contest	NOUN
issue-2650	200	3	/	/	SYM
issue-2650	200	4	quizzes	quiz	NOUN
issue-2650	200	5	.	.	PUNCT
issue-2650	201	1	interactive	interactive	ADJ
issue-2650	201	2	tools	tool	NOUN
issue-2650	201	3	for	for	ADP
issue-2650	201	4	user	user	NOUN
issue-2650	201	5	engagement	engagement	NOUN
issue-2650	201	6	that	that	PRON
issue-2650	201	7	often	often	ADV
issue-2650	201	8	lead	lead	VERB
issue-2650	201	9	to	to	ADP
issue-2650	201	10	the	the	DET
issue-2650	201	11	creation	creation	NOUN
issue-2650	201	12	of	of	ADP
issue-2650	201	13	usergenerated	usergenerated	ADJ
issue-2650	201	14	content	content	NOUN
issue-2650	201	15	and	and	CCONJ
issue-2650	201	16	viral	viral	ADJ
issue-2650	201	17	distribution	distribution	NOUN
issue-2650	201	18	.	.	PUNCT
issue-2650	202	1	webinars	webinar	NOUN
issue-2650	202	2	/	/	SYM
issue-2650	202	3	live	live	ADJ
issue-2650	202	4	broadcasts	broadcast	NOUN
issue-2650	202	5	.	.	PUNCT
issue-2650	203	1	real	real	ADJ
issue-2650	203	2	-	-	PUNCT
issue-2650	203	3	time	time	NOUN
issue-2650	203	4	online	online	ADJ
issue-2650	203	5	events	event	NOUN
issue-2650	203	6	that	that	PRON
issue-2650	203	7	allow	allow	VERB
issue-2650	203	8	direct	direct	ADJ
issue-2650	203	9	interaction	interaction	NOUN
issue-2650	203	10	with	with	ADP
issue-2650	203	11	the	the	DET
issue-2650	203	12	audience	audience	NOUN
issue-2650	203	13	through	through	ADP
issue-2650	203	14	q&a	q&a	PROPN
issue-2650	203	15	sessions	session	NOUN
issue-2650	203	16	and	and	CCONJ
issue-2650	203	17	live	live	ADJ
issue-2650	203	18	chat	chat	PROPN
issue-2650	203	19	.	.	PUNCT
issue-2650	204	1	source	source	NOUN
issue-2650	204	2	:	:	PUNCT
issue-2650	204	3	compiled	compile	VERB
issue-2650	204	4	by	by	ADP
issue-2650	204	5	the	the	DET
issue-2650	204	6	authors	author	NOUN
issue-2650	204	7	on	on	ADP
issue-2650	204	8	the	the	DET
issue-2650	204	9	basis	basis	NOUN
issue-2650	204	10	of	of	ADP
issue-2650	204	11	(	(	PUNCT
issue-2650	204	12	sheth	sheth	PROPN
issue-2650	204	13	,	,	PUNCT
issue-2650	204	14	2008	2008	NUM
issue-2650	204	15	;	;	PUNCT
issue-2650	204	16	sundararajan	sundararajan	NOUN
issue-2650	204	17	,	,	PUNCT
issue-2650	204	18	2014	2014	NUM
issue-2650	204	19	;	;	PUNCT
issue-2650	204	20	patel	patel	NOUN
issue-2650	204	21	,	,	PUNCT
issue-2650	204	22	2020	2020	NUM
issue-2650	204	23	)	)	PUNCT
issue-2650	204	24	baltic	baltic	ADJ
issue-2650	204	25	journal	journal	NOUN
issue-2650	204	26	of	of	ADP
issue-2650	204	27	economic	economic	ADJ
issue-2650	204	28	studies	study	NOUN
issue-2650	204	29	277	277	NUM
issue-2650	204	30	vol	vol	NOUN
issue-2650	204	31	.	.	PUNCT
issue-2650	205	1	10	10	NUM
issue-2650	205	2	no	no	NOUN
issue-2650	205	3	.	.	NOUN
issue-2650	205	4	5	5	NUM
issue-2650	205	5	,	,	PUNCT
issue-2650	205	6	2024	2024	NUM
issue-2650	205	7	dramatically	dramatically	ADV
issue-2650	205	8	increased	increase	VERB
issue-2650	205	9	access	access	NOUN
issue-2650	205	10	to	to	ADP
issue-2650	205	11	information	information	NOUN
issue-2650	205	12	and	and	CCONJ
issue-2650	205	13	the	the	DET
issue-2650	205	14	ease	ease	NOUN
issue-2650	205	15	with	with	ADP
issue-2650	205	16	which	which	PRON
issue-2650	205	17	it	it	PRON
issue-2650	205	18	can	can	AUX
issue-2650	205	19	be	be	AUX
issue-2650	205	20	shared	share	VERB
issue-2650	205	21	,	,	PUNCT
issue-2650	205	22	leading	lead	VERB
issue-2650	205	23	to	to	ADP
issue-2650	205	24	a	a	DET
issue-2650	205	25	significant	significant	ADJ
issue-2650	205	26	shift	shift	NOUN
issue-2650	205	27	in	in	ADP
issue-2650	205	28	consumer	consumer	NOUN
issue-2650	205	29	behaviour	behaviour	NOUN
issue-2650	205	30	and	and	CCONJ
issue-2650	205	31	expectations	expectation	NOUN
issue-2650	205	32	.	.	PUNCT
issue-2650	206	1	as	as	SCONJ
issue-2650	206	2	the	the	DET
issue-2650	206	3	paper	paper	NOUN
issue-2650	206	4	(	(	PUNCT
issue-2650	206	5	jackson	jackson	PROPN
issue-2650	206	6	&	&	CCONJ
issue-2650	206	7	ahuja	ahuja	PROPN
issue-2650	206	8	,	,	PUNCT
issue-2650	206	9	2016	2016	NUM
issue-2650	206	10	)	)	PUNCT
issue-2650	206	11	suggests	suggest	VERB
issue-2650	206	12	,	,	PUNCT
issue-2650	206	13	the	the	DET
issue-2650	206	14	"	"	PUNCT
issue-2650	206	15	read	read	VERB
issue-2650	206	16	-	-	PUNCT
issue-2650	206	17	write	write	NOUN
issue-2650	206	18	web	web	NOUN
issue-2650	206	19	"	"	PUNCT
issue-2650	206	20	or	or	CCONJ
issue-2650	206	21	"	"	PUNCT
issue-2650	206	22	web	web	NOUN
issue-2650	206	23	2.0	2.0	NUM
issue-2650	206	24	"	"	PUNCT
issue-2650	206	25	has	have	AUX
issue-2650	206	26	ushered	usher	VERB
issue-2650	206	27	in	in	ADP
issue-2650	206	28	an	an	DET
issue-2650	206	29	era	era	NOUN
issue-2650	206	30	of	of	ADP
issue-2650	206	31	increased	increase	VERB
issue-2650	206	32	interactivity	interactivity	NOUN
issue-2650	206	33	,	,	PUNCT
issue-2650	206	34	where	where	SCONJ
issue-2650	206	35	consumers	consumer	NOUN
issue-2650	206	36	are	be	AUX
issue-2650	206	37	not	not	PART
issue-2650	206	38	just	just	ADV
issue-2650	206	39	passive	passive	ADJ
issue-2650	206	40	recipients	recipient	NOUN
issue-2650	206	41	of	of	ADP
issue-2650	206	42	marketing	marketing	NOUN
issue-2650	206	43	messages	message	NOUN
issue-2650	206	44	,	,	PUNCT
issue-2650	206	45	but	but	CCONJ
issue-2650	206	46	active	active	ADJ
issue-2650	206	47	participants	participant	NOUN
issue-2650	206	48	in	in	ADP
issue-2650	206	49	the	the	DET
issue-2650	206	50	creation	creation	NOUN
issue-2650	206	51	and	and	CCONJ
issue-2650	206	52	dissemination	dissemination	NOUN
issue-2650	206	53	of	of	ADP
issue-2650	206	54	content	content	NOUN
issue-2650	206	55	(	(	PUNCT
issue-2650	206	56	jackson	jackson	PROPN
issue-2650	206	57	&	&	CCONJ
issue-2650	206	58	ahuja	ahuja	PROPN
issue-2650	206	59	,	,	PUNCT
issue-2650	206	60	2016	2016	NUM
issue-2650	206	61	)	)	PUNCT
issue-2650	206	62	.	.	PUNCT
issue-2650	207	1	this	this	DET
issue-2650	207	2	shift	shift	NOUN
issue-2650	207	3	in	in	ADP
issue-2650	207	4	consumer	consumer	NOUN
issue-2650	207	5	empowerment	empowerment	NOUN
issue-2650	207	6	has	have	AUX
issue-2650	207	7	had	have	VERB
issue-2650	207	8	farreaching	farreache	VERB
issue-2650	207	9	implications	implication	NOUN
issue-2650	207	10	for	for	ADP
issue-2650	207	11	the	the	DET
issue-2650	207	12	marketing	marketing	NOUN
issue-2650	207	13	landscape	landscape	NOUN
issue-2650	207	14	.	.	PUNCT
issue-2650	208	1	consumers	consumer	NOUN
issue-2650	208	2	have	have	VERB
issue-2650	208	3	greater	great	ADJ
issue-2650	208	4	access	access	NOUN
issue-2650	208	5	to	to	ADP
issue-2650	208	6	information	information	NOUN
issue-2650	208	7	,	,	PUNCT
issue-2650	208	8	the	the	DET
issue-2650	208	9	ability	ability	NOUN
issue-2650	208	10	to	to	PART
issue-2650	208	11	share	share	VERB
issue-2650	208	12	their	their	PRON
issue-2650	208	13	experiences	experience	NOUN
issue-2650	208	14	and	and	CCONJ
issue-2650	208	15	the	the	DET
issue-2650	208	16	power	power	NOUN
issue-2650	208	17	to	to	PART
issue-2650	208	18	influence	influence	VERB
issue-2650	208	19	others	other	NOUN
issue-2650	208	20	'	'	PART
issue-2650	208	21	decisions	decision	NOUN
issue-2650	208	22	.	.	PUNCT
issue-2650	209	1	as	as	ADP
issue-2650	209	2	a	a	DET
issue-2650	209	3	result	result	NOUN
issue-2650	209	4	,	,	PUNCT
issue-2650	209	5	marketers	marketer	NOUN
issue-2650	209	6	must	must	AUX
issue-2650	209	7	adapt	adapt	VERB
issue-2650	209	8	their	their	PRON
issue-2650	209	9	strategies	strategy	NOUN
issue-2650	209	10	to	to	PART
issue-2650	209	11	better	well	ADV
issue-2650	209	12	engage	engage	VERB
issue-2650	209	13	with	with	ADP
issue-2650	209	14	this	this	DET
issue-2650	209	15	more	more	ADV
issue-2650	209	16	informed	informed	ADJ
issue-2650	209	17	and	and	CCONJ
issue-2650	209	18	connected	connected	ADJ
issue-2650	209	19	consumer	consumer	NOUN
issue-2650	209	20	base	base	NOUN
issue-2650	209	21	,	,	PUNCT
issue-2650	209	22	leveraging	leverage	VERB
issue-2650	209	23	digital	digital	ADJ
issue-2650	209	24	platforms	platform	NOUN
issue-2650	209	25	and	and	CCONJ
issue-2650	209	26	data	datum	NOUN
issue-2650	209	27	-	-	PUNCT
issue-2650	209	28	driven	drive	VERB
issue-2650	209	29	techniques	technique	NOUN
issue-2650	209	30	to	to	PART
issue-2650	209	31	create	create	VERB
issue-2650	209	32	more	more	ADV
issue-2650	209	33	personalised	personalised	ADJ
issue-2650	209	34	and	and	CCONJ
issue-2650	209	35	targeted	target	VERB
issue-2650	209	36	campaigns	campaign	NOUN
issue-2650	209	37	(	(	PUNCT
issue-2650	209	38	krishen	krishen	X
issue-2650	209	39	et	et	PROPN
issue-2650	209	40	al	al	PROPN
issue-2650	209	41	.	.	PROPN
issue-2650	209	42	,	,	PUNCT
issue-2650	209	43	2021	2021	NUM
issue-2650	209	44	)	)	PUNCT
issue-2650	209	45	.	.	PUNCT
issue-2650	210	1	the	the	DET
issue-2650	210	2	following	follow	VERB
issue-2650	210	3	table	table	NOUN
issue-2650	210	4	delineates	delineate	VERB
issue-2650	210	5	the	the	DET
issue-2650	210	6	4ps	4ps	ADJ
issue-2650	210	7	(	(	PUNCT
issue-2650	210	8	product	product	NOUN
issue-2650	210	9	,	,	PUNCT
issue-2650	210	10	price	price	NOUN
issue-2650	210	11	,	,	PUNCT
issue-2650	210	12	place	place	NOUN
issue-2650	210	13	,	,	PUNCT
issue-2650	210	14	and	and	CCONJ
issue-2650	210	15	promotion	promotion	NOUN
issue-2650	210	16	)	)	PUNCT
issue-2650	210	17	in	in	ADP
issue-2650	210	18	the	the	DET
issue-2650	210	19	context	context	NOUN
issue-2650	210	20	of	of	ADP
issue-2650	210	21	web	web	NOUN
issue-2650	210	22	3.0	3.0	NUM
issue-2650	210	23	marketing	marketing	NOUN
issue-2650	210	24	:	:	PUNCT
issue-2650	210	25	the	the	DET
issue-2650	210	26	convergence	convergence	NOUN
issue-2650	210	27	of	of	ADP
issue-2650	210	28	physical	physical	ADJ
issue-2650	210	29	and	and	CCONJ
issue-2650	210	30	digital	digital	ADJ
issue-2650	210	31	domains	domain	NOUN
issue-2650	210	32	,	,	PUNCT
issue-2650	210	33	characterised	characterise	VERB
issue-2650	210	34	as	as	ADP
issue-2650	210	35	"	"	PUNCT
issue-2650	210	36	phygital	phygital	ADJ
issue-2650	210	37	reality	reality	NOUN
issue-2650	210	38	"	"	PUNCT
issue-2650	210	39	,	,	PUNCT
issue-2650	210	40	is	be	AUX
issue-2650	210	41	a	a	DET
issue-2650	210	42	pivotal	pivotal	ADJ
issue-2650	210	43	trend	trend	NOUN
issue-2650	210	44	propelling	propel	VERB
issue-2650	210	45	the	the	DET
issue-2650	210	46	evolution	evolution	NOUN
issue-2650	210	47	of	of	ADP
issue-2650	210	48	web	web	NOUN
issue-2650	210	49	3.0	3.0	NUM
issue-2650	210	50	marketing	marketing	NOUN
issue-2650	210	51	.	.	PUNCT
issue-2650	211	1	marketing	marketing	NOUN
issue-2650	211	2	practitioners	practitioner	NOUN
issue-2650	211	3	can	can	AUX
issue-2650	211	4	create	create	VERB
issue-2650	211	5	more	more	ADV
issue-2650	211	6	immersive	immersive	ADJ
issue-2650	211	7	and	and	CCONJ
issue-2650	211	8	engaging	engage	VERB
issue-2650	211	9	consumer	consumer	NOUN
issue-2650	211	10	experiences	experience	NOUN
issue-2650	211	11	by	by	ADP
issue-2650	211	12	seamlessly	seamlessly	ADV
issue-2650	211	13	blending	blend	VERB
issue-2650	211	14	the	the	DET
issue-2650	211	15	digital	digital	ADJ
issue-2650	211	16	and	and	CCONJ
issue-2650	211	17	physical	physical	ADJ
issue-2650	211	18	realms	realm	NOUN
issue-2650	211	19	,	,	PUNCT
issue-2650	211	20	leveraging	leverage	VERB
issue-2650	211	21	augmented	augment	VERB
issue-2650	211	22	and	and	CCONJ
issue-2650	211	23	virtual	virtual	ADJ
issue-2650	211	24	technologies	technology	NOUN
issue-2650	211	25	.	.	PUNCT
issue-2650	212	1	the	the	DET
issue-2650	212	2	influence	influence	NOUN
issue-2650	212	3	of	of	ADP
issue-2650	212	4	mixed	mixed	ADJ
issue-2650	212	5	reality	reality	NOUN
issue-2650	212	6	and	and	CCONJ
issue-2650	212	7	the	the	DET
issue-2650	212	8	metaverse	metaverse	NOUN
issue-2650	212	9	,	,	PUNCT
issue-2650	212	10	which	which	PRON
issue-2650	212	11	facilitate	facilitate	VERB
issue-2650	212	12	interaction	interaction	NOUN
issue-2650	212	13	with	with	ADP
issue-2650	212	14	digital	digital	ADJ
issue-2650	212	15	content	content	NOUN
issue-2650	212	16	and	and	CCONJ
issue-2650	212	17	each	each	DET
issue-2650	212	18	other	other	ADJ
issue-2650	212	19	in	in	ADP
issue-2650	212	20	a	a	DET
issue-2650	212	21	virtual	virtual	ADJ
issue-2650	212	22	environment	environment	NOUN
issue-2650	212	23	,	,	PUNCT
issue-2650	212	24	on	on	ADP
issue-2650	212	25	the	the	DET
issue-2650	212	26	future	future	NOUN
issue-2650	212	27	of	of	ADP
issue-2650	212	28	marketing	marketing	NOUN
issue-2650	212	29	is	be	AUX
issue-2650	212	30	also	also	ADV
issue-2650	212	31	expected	expect	VERB
issue-2650	212	32	to	to	PART
issue-2650	212	33	be	be	AUX
issue-2650	212	34	significant	significant	ADJ
issue-2650	212	35	.	.	PUNCT
issue-2650	213	1	these	these	DET
issue-2650	213	2	emerging	emerge	VERB
issue-2650	213	3	technologies	technology	NOUN
issue-2650	213	4	offer	offer	VERB
issue-2650	213	5	businesses	business	NOUN
issue-2650	213	6	new	new	ADJ
issue-2650	213	7	opportunities	opportunity	NOUN
issue-2650	213	8	to	to	PART
issue-2650	213	9	create	create	VERB
issue-2650	213	10	unique	unique	ADJ
issue-2650	213	11	and	and	CCONJ
issue-2650	213	12	memorable	memorable	ADJ
issue-2650	213	13	brand	brand	NOUN
issue-2650	213	14	experiences	experience	NOUN
issue-2650	213	15	and	and	CCONJ
issue-2650	213	16	gather	gather	VERB
issue-2650	213	17	valuable	valuable	ADJ
issue-2650	213	18	data	datum	NOUN
issue-2650	213	19	on	on	ADP
issue-2650	213	20	consumer	consumer	NOUN
issue-2650	213	21	behaviour	behaviour	NOUN
issue-2650	213	22	and	and	CCONJ
issue-2650	213	23	preferences	preference	NOUN
issue-2650	213	24	.	.	PUNCT
issue-2650	214	1	in	in	ADP
issue-2650	214	2	the	the	DET
issue-2650	214	3	evolving	evolve	VERB
issue-2650	214	4	digital	digital	ADJ
issue-2650	214	5	marketing	marketing	NOUN
issue-2650	214	6	landscape	landscape	NOUN
issue-2650	214	7	,	,	PUNCT
issue-2650	214	8	businesses	business	NOUN
issue-2650	214	9	must	must	AUX
issue-2650	214	10	remain	remain	VERB
issue-2650	214	11	current	current	ADJ
issue-2650	214	12	with	with	ADP
issue-2650	214	13	the	the	DET
issue-2650	214	14	latest	late	ADJ
issue-2650	214	15	trends	trend	NOUN
issue-2650	214	16	and	and	CCONJ
issue-2650	214	17	technologies	technology	NOUN
issue-2650	214	18	,	,	PUNCT
issue-2650	214	19	and	and	CCONJ
issue-2650	214	20	adapt	adapt	VERB
issue-2650	214	21	their	their	PRON
issue-2650	214	22	strategies	strategy	NOUN
issue-2650	214	23	accordingly	accordingly	ADV
issue-2650	214	24	.	.	PUNCT
issue-2650	215	1	successful	successful	ADJ
issue-2650	215	2	marketers	marketer	NOUN
issue-2650	215	3	will	will	AUX
issue-2650	215	4	be	be	AUX
issue-2650	215	5	those	those	PRON
issue-2650	215	6	who	who	PRON
issue-2650	215	7	can	can	AUX
issue-2650	215	8	effectively	effectively	ADV
issue-2650	215	9	harness	harness	VERB
issue-2650	215	10	the	the	DET
issue-2650	215	11	power	power	NOUN
issue-2650	215	12	of	of	ADP
issue-2650	215	13	digital	digital	ADJ
issue-2650	215	14	platforms	platform	NOUN
issue-2650	215	15	,	,	PUNCT
issue-2650	215	16	data	datum	NOUN
issue-2650	215	17	analytics	analytic	NOUN
issue-2650	215	18	,	,	PUNCT
issue-2650	215	19	and	and	CCONJ
issue-2650	215	20	emerging	emerge	VERB
issue-2650	215	21	technologies	technology	NOUN
issue-2650	215	22	to	to	PART
issue-2650	215	23	create	create	VERB
issue-2650	215	24	personalised	personalised	ADJ
issue-2650	215	25	and	and	CCONJ
issue-2650	215	26	engaging	engaging	ADJ
issue-2650	215	27	experiences	experience	NOUN
issue-2650	215	28	that	that	PRON
issue-2650	215	29	resonate	resonate	VERB
issue-2650	215	30	with	with	ADP
issue-2650	215	31	their	their	PRON
issue-2650	215	32	target	target	NOUN
issue-2650	215	33	audience	audience	NOUN
issue-2650	215	34	(	(	PUNCT
issue-2650	215	35	kannan	kannan	PROPN
issue-2650	215	36	&	&	CCONJ
issue-2650	215	37	li	li	PROPN
issue-2650	215	38	,	,	PUNCT
issue-2650	215	39	2017	2017	NUM
issue-2650	215	40	;	;	PUNCT
issue-2650	215	41	durai	durai	PROPN
issue-2650	215	42	&	&	CCONJ
issue-2650	215	43	king	king	NOUN
issue-2650	215	44	,	,	PUNCT
issue-2650	215	45	2019	2019	NUM
issue-2650	215	46	)	)	PUNCT
issue-2650	215	47	.	.	PUNCT
issue-2650	216	1	digital	digital	ADJ
issue-2650	216	2	twin	twin	ADJ
issue-2650	216	3	technology	technology	NOUN
issue-2650	216	4	,	,	PUNCT
issue-2650	216	5	which	which	PRON
issue-2650	216	6	creates	create	VERB
issue-2650	216	7	virtual	virtual	ADJ
issue-2650	216	8	replicas	replica	NOUN
issue-2650	216	9	of	of	ADP
issue-2650	216	10	physical	physical	ADJ
issue-2650	216	11	products	product	NOUN
issue-2650	216	12	or	or	CCONJ
issue-2650	216	13	environments	environment	NOUN
issue-2650	216	14	,	,	PUNCT
issue-2650	216	15	has	have	VERB
issue-2650	216	16	the	the	DET
issue-2650	216	17	potential	potential	NOUN
issue-2650	216	18	to	to	PART
issue-2650	216	19	revolutionise	revolutionise	VERB
issue-2650	216	20	the	the	DET
issue-2650	216	21	way	way	NOUN
issue-2650	216	22	consumers	consumer	NOUN
issue-2650	216	23	interact	interact	VERB
issue-2650	216	24	with	with	ADP
issue-2650	216	25	and	and	CCONJ
issue-2650	216	26	experience	experience	NOUN
issue-2650	216	27	brands	brand	NOUN
issue-2650	216	28	.	.	PUNCT
issue-2650	217	1	by	by	ADP
issue-2650	217	2	providing	provide	VERB
issue-2650	217	3	a	a	DET
issue-2650	217	4	seamless	seamless	NOUN
issue-2650	217	5	and	and	CCONJ
issue-2650	217	6	immersive	immersive	VERB
issue-2650	217	7	digital	digital	ADJ
issue-2650	217	8	experience	experience	NOUN
issue-2650	217	9	,	,	PUNCT
issue-2650	217	10	marketers	marketer	NOUN
issue-2650	217	11	can	can	AUX
issue-2650	217	12	enhance	enhance	VERB
issue-2650	217	13	product	product	NOUN
issue-2650	217	14	discovery	discovery	NOUN
issue-2650	217	15	,	,	PUNCT
issue-2650	217	16	personalisation	personalisation	NOUN
issue-2650	217	17	,	,	PUNCT
issue-2650	217	18	and	and	CCONJ
issue-2650	217	19	customer	customer	NOUN
issue-2650	217	20	engagement	engagement	NOUN
issue-2650	217	21	,	,	PUNCT
issue-2650	217	22	ultimately	ultimately	ADV
issue-2650	217	23	driving	drive	VERB
issue-2650	217	24	brand	brand	NOUN
issue-2650	217	25	loyalty	loyalty	NOUN
issue-2650	217	26	and	and	CCONJ
issue-2650	217	27	sales	sale	NOUN
issue-2650	217	28	.	.	PUNCT
issue-2650	218	1	the	the	DET
issue-2650	218	2	evolution	evolution	NOUN
issue-2650	218	3	of	of	ADP
issue-2650	218	4	digital	digital	ADJ
issue-2650	218	5	marketing	marketing	NOUN
issue-2650	218	6	to	to	ADP
issue-2650	218	7	web	web	NOUN
issue-2650	218	8	3.0	3.0	NUM
issue-2650	218	9	signifies	signifie	NOUN
issue-2650	218	10	a	a	DET
issue-2650	218	11	substantial	substantial	ADJ
issue-2650	218	12	shift	shift	NOUN
issue-2650	218	13	in	in	ADP
issue-2650	218	14	the	the	DET
issue-2650	218	15	manner	manner	NOUN
issue-2650	218	16	in	in	ADP
issue-2650	218	17	which	which	PRON
issue-2650	218	18	businesses	business	NOUN
issue-2650	218	19	table	table	VERB
issue-2650	218	20	4	4	NUM
issue-2650	218	21	4ps	4ps	NOUN
issue-2650	218	22	for	for	ADP
issue-2650	218	23	web	web	NOUN
issue-2650	218	24	3.0	3.0	NUM
issue-2650	218	25	marketing	marketing	NOUN
issue-2650	218	26	4p	4p	NOUN
issue-2650	218	27	definition	definition	NOUN
issue-2650	218	28	web	web	NOUN
issue-2650	218	29	3.0	3.0	NUM
issue-2650	218	30	marketing	marketing	NOUN
issue-2650	218	31	product	product	NOUN
issue-2650	218	32	goods	good	NOUN
issue-2650	218	33	or	or	CCONJ
issue-2650	218	34	services	service	NOUN
issue-2650	218	35	offered	offer	VERB
issue-2650	218	36	by	by	ADP
issue-2650	218	37	a	a	DET
issue-2650	218	38	company	company	NOUN
issue-2650	218	39	to	to	PART
issue-2650	218	40	meet	meet	VERB
issue-2650	218	41	customer	customer	NOUN
issue-2650	218	42	needs	need	NOUN
issue-2650	218	43	.	.	PUNCT
issue-2650	219	1	decentralised	decentralise	VERB
issue-2650	219	2	products	product	NOUN
issue-2650	219	3	.	.	PUNCT
issue-2650	220	1	products	product	NOUN
issue-2650	220	2	or	or	CCONJ
issue-2650	220	3	services	service	NOUN
issue-2650	220	4	that	that	PRON
issue-2650	220	5	use	use	VERB
issue-2650	220	6	blockchain	blockchain	PROPN
issue-2650	220	7	technology	technology	PROPN
issue-2650	220	8	,	,	PUNCT
issue-2650	220	9	such	such	ADJ
issue-2650	220	10	as	as	ADP
issue-2650	220	11	nfts	nft	NOUN
issue-2650	220	12	(	(	PUNCT
issue-2650	220	13	non	non	ADJ
issue-2650	220	14	-	-	ADJ
issue-2650	220	15	fungible	fungible	ADJ
issue-2650	220	16	tokens	token	NOUN
issue-2650	220	17	)	)	PUNCT
issue-2650	220	18	,	,	PUNCT
issue-2650	220	19	decentralised	decentralise	VERB
issue-2650	220	20	applications	application	NOUN
issue-2650	220	21	(	(	PUNCT
issue-2650	220	22	dapps	dapp	NOUN
issue-2650	220	23	)	)	PUNCT
issue-2650	220	24	,	,	PUNCT
issue-2650	220	25	and	and	CCONJ
issue-2650	220	26	digital	digital	ADJ
issue-2650	220	27	assets	asset	NOUN
issue-2650	220	28	.	.	PUNCT
issue-2650	221	1	tokenisation	tokenisation	NOUN
issue-2650	221	2	.	.	PUNCT
issue-2650	222	1	physical	physical	ADJ
issue-2650	222	2	and	and	CCONJ
issue-2650	222	3	digital	digital	ADJ
issue-2650	222	4	products	product	NOUN
issue-2650	222	5	can	can	AUX
issue-2650	222	6	be	be	AUX
issue-2650	222	7	tokenised	tokenise	VERB
issue-2650	222	8	,	,	PUNCT
issue-2650	222	9	allowing	allow	VERB
issue-2650	222	10	them	they	PRON
issue-2650	222	11	to	to	PART
issue-2650	222	12	be	be	AUX
issue-2650	222	13	owned	own	VERB
issue-2650	222	14	and	and	CCONJ
issue-2650	222	15	traded	trade	VERB
issue-2650	222	16	on	on	ADP
issue-2650	222	17	decentralised	decentralise	VERB
issue-2650	222	18	platforms	platform	NOUN
issue-2650	222	19	.	.	PUNCT
issue-2650	223	1	user	user	NOUN
issue-2650	223	2	-	-	PUNCT
issue-2650	223	3	controlled	control	VERB
issue-2650	223	4	data	datum	NOUN
issue-2650	223	5	.	.	PUNCT
issue-2650	224	1	products	product	NOUN
issue-2650	224	2	that	that	PRON
issue-2650	224	3	provide	provide	VERB
issue-2650	224	4	greater	great	ADJ
issue-2650	224	5	privacy	privacy	NOUN
issue-2650	224	6	and	and	CCONJ
issue-2650	224	7	user	user	NOUN
issue-2650	224	8	control	control	NOUN
issue-2650	224	9	over	over	ADP
issue-2650	224	10	data	datum	NOUN
issue-2650	224	11	.	.	PUNCT
issue-2650	225	1	price	price	VERB
issue-2650	225	2	the	the	DET
issue-2650	225	3	amount	amount	NOUN
issue-2650	225	4	of	of	ADP
issue-2650	225	5	money	money	NOUN
issue-2650	225	6	customers	customer	NOUN
issue-2650	225	7	must	must	AUX
issue-2650	225	8	pay	pay	VERB
issue-2650	225	9	to	to	PART
issue-2650	225	10	purchase	purchase	VERB
issue-2650	225	11	a	a	DET
issue-2650	225	12	product	product	NOUN
issue-2650	225	13	.	.	PUNCT
issue-2650	226	1	cryptocurrency	cryptocurrency	NOUN
issue-2650	226	2	payments	payment	NOUN
issue-2650	226	3	.	.	PUNCT
issue-2650	227	1	pricing	pricing	NOUN
issue-2650	227	2	can	can	AUX
issue-2650	227	3	be	be	AUX
issue-2650	227	4	done	do	VERB
issue-2650	227	5	in	in	ADP
issue-2650	227	6	cryptocurrency	cryptocurrency	NOUN
issue-2650	227	7	,	,	PUNCT
issue-2650	227	8	which	which	PRON
issue-2650	227	9	provides	provide	VERB
issue-2650	227	10	flexibility	flexibility	NOUN
issue-2650	227	11	and	and	CCONJ
issue-2650	227	12	global	global	ADJ
issue-2650	227	13	access	access	NOUN
issue-2650	227	14	.	.	PUNCT
issue-2650	228	1	dynamic	dynamic	ADJ
issue-2650	228	2	pricing	pricing	NOUN
issue-2650	228	3	.	.	PUNCT
issue-2650	229	1	pricing	pricing	NOUN
issue-2650	229	2	can	can	AUX
issue-2650	229	3	be	be	AUX
issue-2650	229	4	influenced	influence	VERB
issue-2650	229	5	by	by	ADP
issue-2650	229	6	smart	smart	ADJ
issue-2650	229	7	contracts	contract	NOUN
issue-2650	229	8	,	,	PUNCT
issue-2650	229	9	the	the	DET
issue-2650	229	10	dynamics	dynamic	NOUN
issue-2650	229	11	of	of	ADP
issue-2650	229	12	supply	supply	NOUN
issue-2650	229	13	and	and	CCONJ
issue-2650	229	14	demand	demand	NOUN
issue-2650	229	15	on	on	ADP
issue-2650	229	16	decentralised	decentralised	ADJ
issue-2650	229	17	exchanges	exchange	NOUN
issue-2650	229	18	,	,	PUNCT
issue-2650	229	19	and	and	CCONJ
issue-2650	229	20	the	the	DET
issue-2650	229	21	value	value	NOUN
issue-2650	229	22	of	of	ADP
issue-2650	229	23	tokens	token	NOUN
issue-2650	229	24	.	.	PUNCT
issue-2650	230	1	token	token	VERB
issue-2650	230	2	-	-	PUNCT
issue-2650	230	3	based	base	VERB
issue-2650	230	4	economy	economy	NOUN
issue-2650	230	5	.	.	PUNCT
issue-2650	231	1	pricing	pricing	NOUN
issue-2650	231	2	models	model	NOUN
issue-2650	231	3	that	that	PRON
issue-2650	231	4	include	include	VERB
issue-2650	231	5	utility	utility	NOUN
issue-2650	231	6	tokens	token	NOUN
issue-2650	231	7	,	,	PUNCT
issue-2650	231	8	governance	governance	NOUN
issue-2650	231	9	tokens	token	NOUN
issue-2650	231	10	,	,	PUNCT
issue-2650	231	11	or	or	CCONJ
issue-2650	231	12	reward	reward	NOUN
issue-2650	231	13	systems	system	NOUN
issue-2650	231	14	.	.	PUNCT
issue-2650	232	1	place	place	NOUN
issue-2650	232	2	distribution	distribution	NOUN
issue-2650	232	3	channels	channel	NOUN
issue-2650	232	4	used	use	VERB
issue-2650	232	5	to	to	PART
issue-2650	232	6	deliver	deliver	VERB
issue-2650	232	7	a	a	DET
issue-2650	232	8	product	product	NOUN
issue-2650	232	9	to	to	ADP
issue-2650	232	10	consumers	consumer	NOUN
issue-2650	232	11	.	.	PUNCT
issue-2650	233	1	decentralised	decentralise	VERB
issue-2650	233	2	markets	market	NOUN
issue-2650	233	3	.	.	PUNCT
issue-2650	234	1	products	product	NOUN
issue-2650	234	2	are	be	AUX
issue-2650	234	3	distributed	distribute	VERB
issue-2650	234	4	through	through	ADP
issue-2650	234	5	decentralised	decentralised	ADJ
issue-2650	234	6	platforms	platform	NOUN
issue-2650	234	7	(	(	PUNCT
issue-2650	234	8	e.g.	e.g.	ADV
issue-2650	234	9	,	,	PUNCT
issue-2650	234	10	opensea	opensea	NOUN
issue-2650	234	11	for	for	ADP
issue-2650	234	12	nfts	nft	NOUN
issue-2650	234	13	,	,	PUNCT
issue-2650	234	14	decentralised	decentralise	VERB
issue-2650	234	15	exchanges	exchange	NOUN
issue-2650	234	16	for	for	ADP
issue-2650	234	17	digital	digital	ADJ
issue-2650	234	18	assets	asset	NOUN
issue-2650	234	19	)	)	PUNCT
issue-2650	234	20	.	.	PUNCT
issue-2650	235	1	blockchain	blockchain	PROPN
issue-2650	235	2	networks	networks	PROPN
issue-2650	235	3	.	.	PUNCT
issue-2650	236	1	direct	direct	ADJ
issue-2650	236	2	distribution	distribution	NOUN
issue-2650	236	3	through	through	ADP
issue-2650	236	4	blockchain	blockchain	PROPN
issue-2650	236	5	networks	network	NOUN
issue-2650	236	6	without	without	ADP
issue-2650	236	7	intermediaries	intermediary	NOUN
issue-2650	236	8	.	.	PUNCT
issue-2650	237	1	metaspace	metaspace	NOUN
issue-2650	237	2	platforms	platform	NOUN
issue-2650	237	3	.	.	PUNCT
issue-2650	238	1	virtual	virtual	ADJ
issue-2650	238	2	spaces	space	NOUN
issue-2650	238	3	in	in	ADP
issue-2650	238	4	metaspace	metaspace	NOUN
issue-2650	238	5	where	where	SCONJ
issue-2650	238	6	products	product	NOUN
issue-2650	238	7	can	can	AUX
issue-2650	238	8	be	be	AUX
issue-2650	238	9	demonstrated	demonstrate	VERB
issue-2650	238	10	,	,	PUNCT
issue-2650	238	11	sold	sell	VERB
issue-2650	238	12	,	,	PUNCT
issue-2650	238	13	or	or	CCONJ
issue-2650	238	14	tested	test	VERB
issue-2650	238	15	.	.	PUNCT
issue-2650	239	1	promotion	promotion	NOUN
issue-2650	239	2	communication	communication	NOUN
issue-2650	239	3	strategies	strategy	NOUN
issue-2650	239	4	used	use	VERB
issue-2650	239	5	to	to	PART
issue-2650	239	6	inform	inform	VERB
issue-2650	239	7	and	and	CCONJ
issue-2650	239	8	persuade	persuade	VERB
issue-2650	239	9	customers	customer	NOUN
issue-2650	239	10	about	about	ADP
issue-2650	239	11	a	a	DET
issue-2650	239	12	product	product	NOUN
issue-2650	239	13	.	.	PUNCT
issue-2650	240	1	community	community	NOUN
issue-2650	240	2	-	-	PUNCT
issue-2650	240	3	driven	drive	VERB
issue-2650	240	4	promotion	promotion	NOUN
issue-2650	240	5	.	.	PUNCT
issue-2650	241	1	marketing	market	VERB
issue-2650	241	2	through	through	ADP
issue-2650	241	3	decentralised	decentralise	VERB
issue-2650	241	4	communities	community	NOUN
issue-2650	241	5	and	and	CCONJ
issue-2650	241	6	daos	daos	PROPN
issue-2650	241	7	(	(	PUNCT
issue-2650	241	8	decentralised	decentralise	VERB
issue-2650	241	9	autonomous	autonomous	ADJ
issue-2650	241	10	organisations	organisation	NOUN
issue-2650	241	11	)	)	PUNCT
issue-2650	241	12	,	,	PUNCT
issue-2650	241	13	where	where	SCONJ
issue-2650	241	14	users	user	NOUN
issue-2650	241	15	have	have	VERB
issue-2650	241	16	a	a	DET
issue-2650	241	17	say	say	NOUN
issue-2650	241	18	in	in	ADP
issue-2650	241	19	advertising	advertising	NOUN
issue-2650	241	20	activities	activity	NOUN
issue-2650	241	21	.	.	PUNCT
issue-2650	242	1	collaboration	collaboration	NOUN
issue-2650	242	2	with	with	ADP
issue-2650	242	3	influencers	influencer	NOUN
issue-2650	242	4	.	.	PUNCT
issue-2650	243	1	partnerships	partnership	NOUN
issue-2650	243	2	with	with	ADP
issue-2650	243	3	web	web	NOUN
issue-2650	243	4	3.0	3.0	NUM
issue-2650	243	5	influencers	influencer	NOUN
issue-2650	243	6	and	and	CCONJ
issue-2650	243	7	blockchain	blockchain	PROPN
issue-2650	243	8	opinion	opinion	NOUN
issue-2650	243	9	leaders	leader	NOUN
issue-2650	243	10	.	.	PUNCT
issue-2650	244	1	rewards	reward	NOUN
issue-2650	244	2	with	with	ADP
issue-2650	244	3	tokens	token	NOUN
issue-2650	244	4	.	.	PUNCT
issue-2650	245	1	the	the	DET
issue-2650	245	2	use	use	NOUN
issue-2650	245	3	of	of	ADP
issue-2650	245	4	token	token	ADJ
issue-2650	245	5	rewards	reward	NOUN
issue-2650	245	6	to	to	PART
issue-2650	245	7	stimulate	stimulate	VERB
issue-2650	245	8	user	user	NOUN
issue-2650	245	9	engagement	engagement	NOUN
issue-2650	245	10	and	and	CCONJ
issue-2650	245	11	participation	participation	NOUN
issue-2650	245	12	in	in	ADP
issue-2650	245	13	marketing	marketing	NOUN
issue-2650	245	14	campaigns	campaign	NOUN
issue-2650	245	15	.	.	PUNCT
issue-2650	246	1	content	content	NOUN
issue-2650	246	2	decentralisation	decentralisation	NOUN
issue-2650	246	3	.	.	PUNCT
issue-2650	247	1	promotion	promotion	NOUN
issue-2650	247	2	through	through	ADP
issue-2650	247	3	decentralised	decentralise	VERB
issue-2650	247	4	social	social	ADJ
issue-2650	247	5	media	medium	NOUN
issue-2650	247	6	platforms	platform	NOUN
issue-2650	247	7	,	,	PUNCT
issue-2650	247	8	blogs	blog	NOUN
issue-2650	247	9	and	and	CCONJ
issue-2650	247	10	forums	forum	NOUN
issue-2650	247	11	where	where	SCONJ
issue-2650	247	12	content	content	NOUN
issue-2650	247	13	is	be	AUX
issue-2650	247	14	not	not	PART
issue-2650	247	15	controlled	control	VERB
issue-2650	247	16	by	by	ADP
issue-2650	247	17	central	central	ADJ
issue-2650	247	18	authorities	authority	NOUN
issue-2650	247	19	.	.	PUNCT
issue-2650	248	1	source	source	NOUN
issue-2650	248	2	:	:	PUNCT
issue-2650	248	3	compiled	compile	VERB
issue-2650	248	4	by	by	ADP
issue-2650	248	5	the	the	DET
issue-2650	248	6	authors	author	NOUN
issue-2650	248	7	on	on	ADP
issue-2650	248	8	the	the	DET
issue-2650	248	9	basis	basis	NOUN
issue-2650	248	10	of	of	ADP
issue-2650	248	11	(	(	PUNCT
issue-2650	248	12	durai	durai	PROPN
issue-2650	248	13	&	&	CCONJ
issue-2650	248	14	king	king	NOUN
issue-2650	248	15	,	,	PUNCT
issue-2650	248	16	2019	2019	NUM
issue-2650	248	17	;	;	PUNCT
issue-2650	248	18	krishen	krishen	PROPN
issue-2650	248	19	et	et	PROPN
issue-2650	248	20	al	al	PROPN
issue-2650	248	21	.	.	PROPN
issue-2650	248	22	,	,	PUNCT
issue-2650	248	23	2021	2021	NUM
issue-2650	248	24	)	)	PUNCT
issue-2650	248	25	baltic	baltic	ADJ
issue-2650	248	26	journal	journal	NOUN
issue-2650	248	27	of	of	ADP
issue-2650	248	28	economic	economic	ADJ
issue-2650	248	29	studies	study	NOUN
issue-2650	248	30	278	278	NUM
issue-2650	248	31	vol	vol	NOUN
issue-2650	248	32	.	.	PUNCT
issue-2650	249	1	10	10	NUM
issue-2650	249	2	no	no	NOUN
issue-2650	249	3	.	.	NOUN
issue-2650	249	4	5	5	NUM
issue-2650	249	5	,	,	PUNCT
issue-2650	249	6	2024	2024	NUM
issue-2650	249	7	interact	interact	VERB
issue-2650	249	8	with	with	ADP
issue-2650	249	9	their	their	PRON
issue-2650	249	10	clientele	clientele	NOUN
issue-2650	249	11	.	.	PUNCT
issue-2650	250	1	by	by	ADP
issue-2650	250	2	incorporating	incorporate	VERB
issue-2650	250	3	the	the	DET
issue-2650	250	4	most	most	ADV
issue-2650	250	5	recent	recent	ADJ
issue-2650	250	6	technologies	technology	NOUN
issue-2650	250	7	and	and	CCONJ
issue-2650	250	8	trends	trend	NOUN
issue-2650	250	9	,	,	PUNCT
issue-2650	250	10	marketers	marketer	NOUN
issue-2650	250	11	can	can	AUX
issue-2650	250	12	devise	devise	VERB
issue-2650	250	13	more	more	ADV
issue-2650	250	14	personalised	personalised	ADJ
issue-2650	250	15	,	,	PUNCT
issue-2650	250	16	interactive	interactive	ADJ
issue-2650	250	17	,	,	PUNCT
issue-2650	250	18	and	and	CCONJ
issue-2650	250	19	engaging	engage	VERB
issue-2650	250	20	experiences	experience	NOUN
issue-2650	250	21	that	that	PRON
issue-2650	250	22	are	be	AUX
issue-2650	250	23	aligned	align	VERB
issue-2650	250	24	with	with	ADP
issue-2650	250	25	the	the	DET
issue-2650	250	26	evolving	evolve	VERB
issue-2650	250	27	requirements	requirement	NOUN
issue-2650	250	28	and	and	CCONJ
issue-2650	250	29	preferences	preference	NOUN
issue-2650	250	30	of	of	ADP
issue-2650	250	31	the	the	DET
issue-2650	250	32	contemporary	contemporary	ADJ
issue-2650	250	33	consumer	consumer	NOUN
issue-2650	250	34	.	.	PUNCT
issue-2650	251	1	4	4	X
issue-2650	251	2	.	.	X
issue-2650	251	3	the	the	DET
issue-2650	251	4	impact	impact	NOUN
issue-2650	251	5	of	of	ADP
issue-2650	251	6	web	web	NOUN
issue-2650	251	7	3.0	3.0	NUM
issue-2650	251	8	on	on	ADP
issue-2650	251	9	consumer	consumer	NOUN
issue-2650	251	10	behaviour	behaviour	NOUN
issue-2650	251	11	and	and	CCONJ
issue-2650	251	12	marketing	marketing	NOUN
issue-2650	251	13	strategies	strategy	NOUN
issue-2650	251	14	the	the	DET
issue-2650	251	15	advent	advent	NOUN
issue-2650	251	16	of	of	ADP
issue-2650	251	17	web	web	NOUN
issue-2650	251	18	3.0	3.0	NUM
issue-2650	251	19	has	have	AUX
issue-2650	251	20	precipitated	precipitate	VERB
issue-2650	251	21	a	a	DET
issue-2650	251	22	profound	profound	ADJ
issue-2650	251	23	metamorphosis	metamorphosis	NOUN
issue-2650	251	24	in	in	ADP
issue-2650	251	25	consumer	consumer	NOUN
issue-2650	251	26	behaviour	behaviour	NOUN
issue-2650	251	27	and	and	CCONJ
issue-2650	251	28	the	the	DET
issue-2650	251	29	marketing	marketing	NOUN
issue-2650	251	30	strategies	strategy	NOUN
issue-2650	251	31	employed	employ	VERB
issue-2650	251	32	by	by	ADP
issue-2650	251	33	businesses	business	NOUN
issue-2650	251	34	.	.	PUNCT
issue-2650	252	1	the	the	DET
issue-2650	252	2	increased	increase	VERB
issue-2650	252	3	dominance	dominance	NOUN
issue-2650	252	4	of	of	ADP
issue-2650	252	5	consumer	consumer	NOUN
issue-2650	252	6	purchasing	purchasing	NOUN
issue-2650	252	7	power	power	NOUN
issue-2650	252	8	,	,	PUNCT
issue-2650	252	9	facilitated	facilitate	VERB
issue-2650	252	10	by	by	ADP
issue-2650	252	11	new	new	ADJ
issue-2650	252	12	technologies	technology	NOUN
issue-2650	252	13	such	such	ADJ
issue-2650	252	14	as	as	ADP
issue-2650	252	15	smartphones	smartphone	NOUN
issue-2650	252	16	,	,	PUNCT
issue-2650	252	17	innovative	innovative	ADJ
issue-2650	252	18	products	product	NOUN
issue-2650	252	19	,	,	PUNCT
issue-2650	252	20	the	the	DET
issue-2650	252	21	internet	internet	NOUN
issue-2650	252	22	of	of	ADP
issue-2650	252	23	things	thing	NOUN
issue-2650	252	24	,	,	PUNCT
issue-2650	252	25	and	and	CCONJ
issue-2650	252	26	artificial	artificial	ADJ
issue-2650	252	27	intelligence	intelligence	NOUN
issue-2650	252	28	,	,	PUNCT
issue-2650	252	29	has	have	AUX
issue-2650	252	30	led	lead	VERB
issue-2650	252	31	to	to	ADP
issue-2650	252	32	a	a	DET
issue-2650	252	33	paradigm	paradigm	NOUN
issue-2650	252	34	shift	shift	NOUN
issue-2650	252	35	in	in	ADP
issue-2650	252	36	global	global	ADJ
issue-2650	252	37	markets	market	NOUN
issue-2650	252	38	.	.	PUNCT
issue-2650	253	1	mobile	mobile	ADJ
issue-2650	253	2	commerce	commerce	NOUN
issue-2650	253	3	has	have	AUX
issue-2650	253	4	been	be	AUX
issue-2650	253	5	shown	show	VERB
issue-2650	253	6	to	to	PART
issue-2650	253	7	offer	offer	VERB
issue-2650	253	8	additional	additional	ADJ
issue-2650	253	9	value	value	NOUN
issue-2650	253	10	to	to	ADP
issue-2650	253	11	consumers	consumer	NOUN
issue-2650	253	12	in	in	ADP
issue-2650	253	13	comparison	comparison	NOUN
issue-2650	253	14	to	to	ADP
issue-2650	253	15	traditional	traditional	ADJ
issue-2650	253	16	or	or	CCONJ
issue-2650	253	17	electronic	electronic	ADJ
issue-2650	253	18	commerce	commerce	NOUN
issue-2650	253	19	,	,	PUNCT
issue-2650	253	20	influencing	influence	VERB
issue-2650	253	21	their	their	PRON
issue-2650	253	22	online	online	ADJ
issue-2650	253	23	purchase	purchase	NOUN
issue-2650	253	24	intentions	intention	NOUN
issue-2650	253	25	.	.	PUNCT
issue-2650	254	1	it	it	PRON
issue-2650	254	2	is	be	AUX
issue-2650	254	3	evident	evident	ADJ
issue-2650	254	4	that	that	SCONJ
issue-2650	254	5	corporations	corporation	NOUN
issue-2650	254	6	have	have	AUX
issue-2650	254	7	recognised	recognise	VERB
issue-2650	254	8	the	the	DET
issue-2650	254	9	importance	importance	NOUN
issue-2650	254	10	of	of	ADP
issue-2650	254	11	establishing	establish	VERB
issue-2650	254	12	a	a	DET
issue-2650	254	13	"	"	PUNCT
issue-2650	254	14	digital	digital	ADJ
issue-2650	254	15	relationship	relationship	NOUN
issue-2650	254	16	"	"	PUNCT
issue-2650	254	17	with	with	ADP
issue-2650	254	18	customers	customer	NOUN
issue-2650	254	19	,	,	PUNCT
issue-2650	254	20	given	give	VERB
issue-2650	254	21	the	the	DET
issue-2650	254	22	prevalence	prevalence	NOUN
issue-2650	254	23	of	of	ADP
issue-2650	254	24	the	the	DET
issue-2650	254	25	mobile	mobile	ADJ
issue-2650	254	26	internet	internet	NOUN
issue-2650	254	27	as	as	ADP
issue-2650	254	28	a	a	DET
issue-2650	254	29	potent	potent	ADJ
issue-2650	254	30	consumer	consumer	NOUN
issue-2650	254	31	purchasing	purchasing	NOUN
issue-2650	254	32	tool	tool	NOUN
issue-2650	254	33	.	.	PUNCT
issue-2650	255	1	it	it	PRON
issue-2650	255	2	is	be	AUX
issue-2650	255	3	imperative	imperative	ADJ
issue-2650	255	4	for	for	SCONJ
issue-2650	255	5	brands	brand	NOUN
issue-2650	255	6	to	to	PART
issue-2650	255	7	leverage	leverage	VERB
issue-2650	255	8	relevant	relevant	ADJ
issue-2650	255	9	engagement	engagement	NOUN
issue-2650	255	10	via	via	ADP
issue-2650	255	11	mobile	mobile	NOUN
issue-2650	255	12	platforms	platform	NOUN
issue-2650	255	13	to	to	PART
issue-2650	255	14	avoid	avoid	VERB
issue-2650	255	15	being	be	AUX
issue-2650	255	16	left	leave	VERB
issue-2650	255	17	behind	behind	ADV
issue-2650	255	18	,	,	PUNCT
issue-2650	255	19	as	as	SCONJ
issue-2650	255	20	consumers	consumer	NOUN
issue-2650	255	21	seek	seek	VERB
issue-2650	255	22	to	to	PART
issue-2650	255	23	understand	understand	VERB
issue-2650	255	24	the	the	DET
issue-2650	255	25	relevance	relevance	NOUN
issue-2650	255	26	of	of	ADP
issue-2650	255	27	product	product	NOUN
issue-2650	255	28	benefits	benefit	NOUN
issue-2650	255	29	to	to	ADP
issue-2650	255	30	their	their	PRON
issue-2650	255	31	expectations	expectation	NOUN
issue-2650	255	32	and	and	CCONJ
issue-2650	255	33	situation	situation	NOUN
issue-2650	255	34	(	(	PUNCT
issue-2650	255	35	stone	stone	NOUN
issue-2650	255	36	,	,	PUNCT
issue-2650	255	37	2012	2012	NUM
issue-2650	255	38	)	)	PUNCT
issue-2650	255	39	.	.	PUNCT
issue-2650	256	1	the	the	DET
issue-2650	256	2	advent	advent	NOUN
issue-2650	256	3	of	of	ADP
issue-2650	256	4	digital	digital	ADJ
issue-2650	256	5	marketing	marketing	NOUN
issue-2650	256	6	has	have	AUX
issue-2650	256	7	been	be	AUX
issue-2650	256	8	inextricably	inextricably	ADV
issue-2650	256	9	linked	link	VERB
issue-2650	256	10	to	to	ADP
issue-2650	256	11	the	the	DET
issue-2650	256	12	proliferation	proliferation	NOUN
issue-2650	256	13	of	of	ADP
issue-2650	256	14	digital	digital	ADJ
issue-2650	256	15	technologies	technology	NOUN
issue-2650	256	16	,	,	PUNCT
issue-2650	256	17	which	which	PRON
issue-2650	256	18	have	have	AUX
issue-2650	256	19	exerted	exert	VERB
issue-2650	256	20	a	a	DET
issue-2650	256	21	profound	profound	ADJ
issue-2650	256	22	influence	influence	NOUN
issue-2650	256	23	on	on	ADP
issue-2650	256	24	the	the	DET
issue-2650	256	25	transformation	transformation	NOUN
issue-2650	256	26	of	of	ADP
issue-2650	256	27	consumer	consumer	NOUN
issue-2650	256	28	purchasing	purchasing	NOUN
issue-2650	256	29	behaviours	behaviour	NOUN
issue-2650	256	30	and	and	CCONJ
issue-2650	256	31	the	the	DET
issue-2650	256	32	reconfiguration	reconfiguration	NOUN
issue-2650	256	33	of	of	ADP
issue-2650	256	34	future	future	ADJ
issue-2650	256	35	marketing	marketing	NOUN
issue-2650	256	36	strategies	strategy	NOUN
issue-2650	256	37	.	.	PUNCT
issue-2650	257	1	a	a	DET
issue-2650	257	2	framework	framework	NOUN
issue-2650	257	3	has	have	AUX
issue-2650	257	4	been	be	AUX
issue-2650	257	5	developed	develop	VERB
issue-2650	257	6	by	by	ADP
issue-2650	257	7	researchers	researcher	NOUN
issue-2650	257	8	to	to	PART
issue-2650	257	9	facilitate	facilitate	VERB
issue-2650	257	10	comprehension	comprehension	NOUN
issue-2650	257	11	of	of	ADP
issue-2650	257	12	the	the	DET
issue-2650	257	13	impact	impact	NOUN
issue-2650	257	14	of	of	ADP
issue-2650	257	15	digital	digital	ADJ
issue-2650	257	16	technology	technology	NOUN
issue-2650	257	17	on	on	ADP
issue-2650	257	18	marketing	marketing	NOUN
issue-2650	257	19	and	and	CCONJ
issue-2650	257	20	strategy	strategy	NOUN
issue-2650	257	21	.	.	PUNCT
issue-2650	258	1	this	this	DET
issue-2650	258	2	framework	framework	NOUN
issue-2650	258	3	underscores	underscore	VERB
issue-2650	258	4	the	the	DET
issue-2650	258	5	touchpoints	touchpoint	NOUN
issue-2650	258	6	in	in	ADP
issue-2650	258	7	the	the	DET
issue-2650	258	8	marketing	marketing	NOUN
issue-2650	258	9	process	process	NOUN
issue-2650	258	10	and	and	CCONJ
issue-2650	258	11	strategy	strategy	NOUN
issue-2650	258	12	where	where	SCONJ
issue-2650	258	13	digital	digital	ADJ
issue-2650	258	14	technologies	technology	NOUN
issue-2650	258	15	have	have	AUX
issue-2650	258	16	had	have	VERB
issue-2650	258	17	and	and	CCONJ
issue-2650	258	18	will	will	AUX
issue-2650	258	19	continue	continue	VERB
issue-2650	258	20	to	to	PART
issue-2650	258	21	have	have	VERB
issue-2650	258	22	a	a	DET
issue-2650	258	23	transformative	transformative	ADJ
issue-2650	258	24	effect	effect	NOUN
issue-2650	258	25	.	.	PUNCT
issue-2650	259	1	the	the	DET
issue-2650	259	2	adoption	adoption	NOUN
issue-2650	259	3	of	of	ADP
issue-2650	259	4	new	new	ADJ
issue-2650	259	5	technologies	technology	NOUN
issue-2650	259	6	has	have	AUX
issue-2650	259	7	created	create	VERB
issue-2650	259	8	a	a	DET
issue-2650	259	9	more	more	ADV
issue-2650	259	10	competitive	competitive	ADJ
issue-2650	259	11	business	business	NOUN
issue-2650	259	12	environment	environment	NOUN
issue-2650	259	13	,	,	PUNCT
issue-2650	259	14	as	as	SCONJ
issue-2650	259	15	brands	brand	NOUN
issue-2650	259	16	must	must	AUX
issue-2650	259	17	adapt	adapt	VERB
issue-2650	259	18	to	to	ADP
issue-2650	259	19	the	the	DET
issue-2650	259	20	increased	increase	VERB
issue-2650	259	21	influence	influence	NOUN
issue-2650	259	22	of	of	ADP
issue-2650	259	23	consumer	consumer	NOUN
issue-2650	259	24	purchasing	purchasing	NOUN
issue-2650	259	25	power	power	NOUN
issue-2650	259	26	.	.	PUNCT
issue-2650	260	1	marketers	marketer	NOUN
issue-2650	260	2	must	must	AUX
issue-2650	260	3	consider	consider	VERB
issue-2650	260	4	leveraging	leverage	VERB
issue-2650	260	5	mobile	mobile	ADJ
issue-2650	260	6	and	and	CCONJ
issue-2650	260	7	digital	digital	ADJ
issue-2650	260	8	channels	channel	NOUN
issue-2650	260	9	to	to	PART
issue-2650	260	10	engage	engage	VERB
issue-2650	260	11	with	with	ADP
issue-2650	260	12	customers	customer	NOUN
issue-2650	260	13	,	,	PUNCT
issue-2650	260	14	as	as	SCONJ
issue-2650	260	15	these	these	DET
issue-2650	260	16	platforms	platform	NOUN
issue-2650	260	17	have	have	AUX
issue-2650	260	18	become	become	VERB
issue-2650	260	19	central	central	ADJ
issue-2650	260	20	to	to	ADP
issue-2650	260	21	the	the	DET
issue-2650	260	22	consumer	consumer	NOUN
issue-2650	260	23	purchase	purchase	NOUN
issue-2650	260	24	journey	journey	NOUN
issue-2650	260	25	(	(	PUNCT
issue-2650	260	26	dastane	dastane	NOUN
issue-2650	260	27	,	,	PUNCT
issue-2650	260	28	2020	2020	NUM
issue-2650	260	29	)	)	PUNCT
issue-2650	260	30	.	.	PUNCT
issue-2650	261	1	a	a	DET
issue-2650	261	2	deeper	deep	ADJ
issue-2650	261	3	understanding	understanding	NOUN
issue-2650	261	4	of	of	ADP
issue-2650	261	5	how	how	SCONJ
issue-2650	261	6	web	web	NOUN
issue-2650	261	7	3.0	3.0	NUM
issue-2650	261	8	influences	influence	NOUN
issue-2650	261	9	consumer	consumer	NOUN
issue-2650	261	10	behaviour	behaviour	NOUN
issue-2650	261	11	will	will	AUX
issue-2650	261	12	be	be	AUX
issue-2650	261	13	critical	critical	ADJ
issue-2650	261	14	to	to	ADP
issue-2650	261	15	developing	develop	VERB
issue-2650	261	16	effective	effective	ADJ
issue-2650	261	17	marketing	marketing	NOUN
issue-2650	261	18	strategies	strategy	NOUN
issue-2650	261	19	in	in	ADP
issue-2650	261	20	the	the	DET
issue-2650	261	21	digital	digital	ADJ
issue-2650	261	22	age	age	NOUN
issue-2650	261	23	(	(	PUNCT
issue-2650	261	24	kannan	kannan	PROPN
issue-2650	261	25	&	&	CCONJ
issue-2650	261	26	li	li	PROPN
issue-2650	261	27	,	,	PUNCT
issue-2650	261	28	2017	2017	NUM
issue-2650	261	29	;	;	PUNCT
issue-2650	261	30	dastane	dastane	NOUN
issue-2650	261	31	,	,	PUNCT
issue-2650	261	32	2020	2020	NUM
issue-2650	261	33	)	)	PUNCT
issue-2650	261	34	.	.	PUNCT
issue-2650	262	1	this	this	DET
issue-2650	262	2	transition	transition	NOUN
issue-2650	262	3	is	be	AUX
issue-2650	262	4	characterised	characterise	VERB
issue-2650	262	5	by	by	ADP
issue-2650	262	6	the	the	DET
issue-2650	262	7	integration	integration	NOUN
issue-2650	262	8	of	of	ADP
issue-2650	262	9	advanced	advanced	ADJ
issue-2650	262	10	technologies	technology	NOUN
issue-2650	262	11	such	such	ADJ
issue-2650	262	12	as	as	ADP
issue-2650	262	13	blockchain	blockchain	NOUN
issue-2650	262	14	,	,	PUNCT
issue-2650	262	15	artificial	artificial	ADJ
issue-2650	262	16	intelligence	intelligence	NOUN
issue-2650	262	17	(	(	PUNCT
issue-2650	262	18	ai	ai	NOUN
issue-2650	262	19	)	)	PUNCT
issue-2650	262	20	and	and	CCONJ
issue-2650	262	21	decentralised	decentralised	ADJ
issue-2650	262	22	applications	application	NOUN
issue-2650	262	23	,	,	PUNCT
issue-2650	262	24	which	which	PRON
issue-2650	262	25	are	be	AUX
issue-2650	262	26	reshaping	reshape	VERB
issue-2650	262	27	how	how	SCONJ
issue-2650	262	28	consumers	consumer	NOUN
issue-2650	262	29	interact	interact	VERB
issue-2650	262	30	with	with	ADP
issue-2650	262	31	brands	brand	NOUN
issue-2650	262	32	and	and	CCONJ
issue-2650	262	33	how	how	SCONJ
issue-2650	262	34	marketers	marketer	NOUN
issue-2650	262	35	strategise	strategise	VERB
issue-2650	262	36	their	their	PRON
issue-2650	262	37	outreach	outreach	NOUN
issue-2650	262	38	efforts	effort	NOUN
issue-2650	262	39	.	.	PUNCT
issue-2650	263	1	one	one	NUM
issue-2650	263	2	of	of	ADP
issue-2650	263	3	the	the	DET
issue-2650	263	4	most	most	ADV
issue-2650	263	5	profound	profound	ADJ
issue-2650	263	6	effects	effect	NOUN
issue-2650	263	7	of	of	ADP
issue-2650	263	8	web	web	NOUN
issue-2650	263	9	3.0	3.0	NUM
issue-2650	263	10	on	on	ADP
issue-2650	263	11	consumer	consumer	NOUN
issue-2650	263	12	behaviour	behaviour	NOUN
issue-2650	263	13	is	be	AUX
issue-2650	263	14	the	the	DET
issue-2650	263	15	shift	shift	NOUN
issue-2650	263	16	towards	towards	ADP
issue-2650	263	17	greater	great	ADJ
issue-2650	263	18	control	control	NOUN
issue-2650	263	19	over	over	ADP
issue-2650	263	20	personal	personal	ADJ
issue-2650	263	21	data	datum	NOUN
issue-2650	263	22	.	.	PUNCT
issue-2650	264	1	consumers	consumer	NOUN
issue-2650	264	2	are	be	AUX
issue-2650	264	3	increasingly	increasingly	ADV
issue-2650	264	4	aware	aware	ADJ
issue-2650	264	5	of	of	ADP
issue-2650	264	6	their	their	PRON
issue-2650	264	7	data	datum	NOUN
issue-2650	264	8	rights	right	NOUN
issue-2650	264	9	and	and	CCONJ
issue-2650	264	10	are	be	AUX
issue-2650	264	11	demanding	demand	VERB
issue-2650	264	12	transparency	transparency	NOUN
issue-2650	264	13	from	from	ADP
issue-2650	264	14	companies	company	NOUN
issue-2650	264	15	about	about	ADP
issue-2650	264	16	how	how	SCONJ
issue-2650	264	17	their	their	PRON
issue-2650	264	18	information	information	NOUN
issue-2650	264	19	is	be	AUX
issue-2650	264	20	used	use	VERB
issue-2650	264	21	.	.	PUNCT
issue-2650	265	1	this	this	DET
issue-2650	265	2	demand	demand	NOUN
issue-2650	265	3	for	for	ADP
issue-2650	265	4	data	datum	NOUN
issue-2650	265	5	sovereignty	sovereignty	NOUN
issue-2650	265	6	is	be	AUX
issue-2650	265	7	facilitated	facilitate	VERB
issue-2650	265	8	by	by	ADP
issue-2650	265	9	blockchain	blockchain	PROPN
issue-2650	265	10	technology	technology	PROPN
issue-2650	265	11	,	,	PUNCT
issue-2650	265	12	which	which	PRON
issue-2650	265	13	enables	enable	VERB
issue-2650	265	14	users	user	NOUN
issue-2650	265	15	to	to	PART
issue-2650	265	16	manage	manage	VERB
issue-2650	265	17	their	their	PRON
issue-2650	265	18	data	datum	NOUN
issue-2650	265	19	securely	securely	ADV
issue-2650	265	20	and	and	CCONJ
issue-2650	265	21	privately	privately	ADV
issue-2650	265	22	.	.	PUNCT
issue-2650	266	1	as	as	SCONJ
issue-2650	266	2	mentioned	mention	VERB
issue-2650	266	3	above	above	ADV
issue-2650	266	4	,	,	PUNCT
issue-2650	266	5	the	the	DET
issue-2650	266	6	implications	implication	NOUN
issue-2650	266	7	of	of	ADP
issue-2650	266	8	blockchain	blockchain	PROPN
issue-2650	266	9	for	for	ADP
issue-2650	266	10	marketing	marketing	NOUN
issue-2650	266	11	are	be	AUX
issue-2650	266	12	significant	significant	ADJ
issue-2650	266	13	as	as	SCONJ
issue-2650	266	14	it	it	PRON
issue-2650	266	15	introduces	introduce	VERB
issue-2650	266	16	new	new	ADJ
issue-2650	266	17	governance	governance	NOUN
issue-2650	266	18	models	model	NOUN
issue-2650	266	19	that	that	PRON
issue-2650	266	20	prioritise	prioritise	VERB
issue-2650	266	21	consumer	consumer	NOUN
issue-2650	266	22	privacy	privacy	NOUN
issue-2650	266	23	and	and	CCONJ
issue-2650	266	24	trust	trust	PROPN
issue-2650	266	25	(	(	PUNCT
issue-2650	266	26	ghelani	ghelani	PROPN
issue-2650	266	27	&	&	CCONJ
issue-2650	266	28	hua	hua	PROPN
issue-2650	266	29	,	,	PUNCT
issue-2650	266	30	2022	2022	NUM
issue-2650	266	31	)	)	PUNCT
issue-2650	266	32	.	.	PUNCT
issue-2650	267	1	this	this	DET
issue-2650	267	2	shift	shift	NOUN
issue-2650	267	3	has	have	VERB
issue-2650	267	4	implications	implication	NOUN
issue-2650	267	5	for	for	ADP
issue-2650	267	6	consumer	consumer	NOUN
issue-2650	267	7	trust	trust	NOUN
issue-2650	267	8	,	,	PUNCT
issue-2650	267	9	forcing	force	VERB
issue-2650	267	10	marketers	marketer	NOUN
issue-2650	267	11	to	to	PART
issue-2650	267	12	adopt	adopt	VERB
issue-2650	267	13	more	more	ADV
issue-2650	267	14	ethical	ethical	ADJ
issue-2650	267	15	data	datum	NOUN
issue-2650	267	16	collection	collection	NOUN
issue-2650	267	17	and	and	CCONJ
issue-2650	267	18	usage	usage	NOUN
issue-2650	267	19	practices	practice	NOUN
issue-2650	267	20	.	.	PUNCT
issue-2650	268	1	furthermore	furthermore	ADV
issue-2650	268	2	,	,	PUNCT
issue-2650	268	3	the	the	DET
issue-2650	268	4	emergence	emergence	NOUN
issue-2650	268	5	of	of	ADP
issue-2650	268	6	decentralised	decentralised	ADJ
issue-2650	268	7	platforms	platform	NOUN
issue-2650	268	8	in	in	ADP
issue-2650	268	9	web	web	NOUN
issue-2650	268	10	3.0	3.0	NUM
issue-2650	268	11	has	have	AUX
issue-2650	268	12	engendered	engender	VERB
issue-2650	268	13	a	a	DET
issue-2650	268	14	more	more	ADV
issue-2650	268	15	collaborative	collaborative	ADJ
issue-2650	268	16	environment	environment	NOUN
issue-2650	268	17	between	between	ADP
issue-2650	268	18	consumers	consumer	NOUN
issue-2650	268	19	and	and	CCONJ
issue-2650	268	20	brands	brand	NOUN
issue-2650	268	21	.	.	PUNCT
issue-2650	269	1	consumers	consumer	NOUN
issue-2650	269	2	are	be	AUX
issue-2650	269	3	no	no	ADV
issue-2650	269	4	longer	long	ADV
issue-2650	269	5	passive	passive	ADJ
issue-2650	269	6	recipients	recipient	NOUN
issue-2650	269	7	of	of	ADP
issue-2650	269	8	marketing	marketing	NOUN
issue-2650	269	9	messages	message	NOUN
issue-2650	269	10	;	;	PUNCT
issue-2650	269	11	instead	instead	ADV
issue-2650	269	12	,	,	PUNCT
issue-2650	269	13	they	they	PRON
issue-2650	269	14	actively	actively	ADV
issue-2650	269	15	participate	participate	VERB
issue-2650	269	16	in	in	ADP
issue-2650	269	17	the	the	DET
issue-2650	269	18	creation	creation	NOUN
issue-2650	269	19	and	and	CCONJ
issue-2650	269	20	dissemination	dissemination	NOUN
issue-2650	269	21	of	of	ADP
issue-2650	269	22	content	content	NOUN
issue-2650	269	23	.	.	PUNCT
issue-2650	270	1	this	this	DET
issue-2650	270	2	participatory	participatory	ADJ
issue-2650	270	3	culture	culture	NOUN
issue-2650	270	4	is	be	AUX
issue-2650	270	5	evident	evident	ADJ
issue-2650	270	6	in	in	ADP
issue-2650	270	7	the	the	DET
issue-2650	270	8	proliferation	proliferation	NOUN
issue-2650	270	9	of	of	ADP
issue-2650	270	10	user	user	NOUN
issue-2650	270	11	-	-	PUNCT
issue-2650	270	12	generated	generate	VERB
issue-2650	270	13	content	content	NOUN
issue-2650	270	14	on	on	ADP
issue-2650	270	15	social	social	ADJ
issue-2650	270	16	media	medium	NOUN
issue-2650	270	17	and	and	CCONJ
issue-2650	270	18	other	other	ADJ
issue-2650	270	19	platforms	platform	NOUN
issue-2650	270	20	,	,	PUNCT
issue-2650	270	21	where	where	SCONJ
issue-2650	270	22	consumers	consumer	NOUN
issue-2650	270	23	share	share	VERB
issue-2650	270	24	their	their	PRON
issue-2650	270	25	experiences	experience	NOUN
issue-2650	270	26	and	and	CCONJ
issue-2650	270	27	opinions	opinion	NOUN
issue-2650	270	28	,	,	PUNCT
issue-2650	270	29	significantly	significantly	ADV
issue-2650	270	30	influencing	influence	VERB
issue-2650	270	31	brand	brand	NOUN
issue-2650	270	32	perception	perception	NOUN
issue-2650	270	33	and	and	CCONJ
issue-2650	270	34	purchasing	purchasing	NOUN
issue-2650	270	35	decisions	decision	NOUN
issue-2650	270	36	.	.	PUNCT
issue-2650	271	1	as	as	SCONJ
issue-2650	271	2	previously	previously	ADV
issue-2650	271	3	mentioned	mention	VERB
issue-2650	271	4	,	,	PUNCT
issue-2650	271	5	virtual	virtual	ADJ
issue-2650	271	6	marketing	marketing	NOUN
issue-2650	271	7	dynamics	dynamic	NOUN
issue-2650	271	8	leverage	leverage	VERB
issue-2650	271	9	these	these	DET
issue-2650	271	10	social	social	ADJ
issue-2650	271	11	media	medium	NOUN
issue-2650	271	12	trends	trend	NOUN
issue-2650	271	13	to	to	PART
issue-2650	271	14	enhance	enhance	VERB
issue-2650	271	15	brand	brand	NOUN
issue-2650	271	16	visibility	visibility	NOUN
issue-2650	271	17	and	and	CCONJ
issue-2650	271	18	engagement	engagement	NOUN
issue-2650	271	19	(	(	PUNCT
issue-2650	271	20	balcıoğlu	balcıoğlu	NOUN
issue-2650	271	21	,	,	PUNCT
issue-2650	271	22	2024	2024	NUM
issue-2650	271	23	)	)	PUNCT
issue-2650	271	24	.	.	PUNCT
issue-2650	272	1	it	it	PRON
issue-2650	272	2	is	be	AUX
issue-2650	272	3	imperative	imperative	ADJ
issue-2650	272	4	for	for	SCONJ
issue-2650	272	5	marketers	marketer	NOUN
issue-2650	272	6	to	to	PART
issue-2650	272	7	adapt	adapt	VERB
issue-2650	272	8	to	to	ADP
issue-2650	272	9	this	this	DET
issue-2650	272	10	new	new	ADJ
issue-2650	272	11	reality	reality	NOUN
issue-2650	272	12	by	by	ADP
issue-2650	272	13	developing	develop	VERB
issue-2650	272	14	strategies	strategy	NOUN
issue-2650	272	15	that	that	PRON
issue-2650	272	16	encourage	encourage	VERB
issue-2650	272	17	consumer	consumer	NOUN
issue-2650	272	18	participation	participation	NOUN
issue-2650	272	19	and	and	CCONJ
issue-2650	272	20	leveraging	leverage	VERB
issue-2650	272	21	community	community	NOUN
issue-2650	272	22	-	-	PUNCT
issue-2650	272	23	driven	drive	VERB
issue-2650	272	24	content	content	NOUN
issue-2650	272	25	.	.	PUNCT
issue-2650	273	1	the	the	DET
issue-2650	273	2	integration	integration	NOUN
issue-2650	273	3	of	of	ADP
issue-2650	273	4	ai	ai	VERB
issue-2650	273	5	into	into	ADP
issue-2650	273	6	marketing	marketing	NOUN
issue-2650	273	7	strategies	strategy	NOUN
issue-2650	273	8	is	be	AUX
issue-2650	273	9	another	another	DET
issue-2650	273	10	critical	critical	ADJ
issue-2650	273	11	aspect	aspect	NOUN
issue-2650	273	12	of	of	ADP
issue-2650	273	13	web	web	NOUN
issue-2650	273	14	3.0	3.0	NUM
issue-2650	273	15	that	that	PRON
issue-2650	273	16	is	be	AUX
issue-2650	273	17	reshaping	reshape	VERB
issue-2650	273	18	consumer	consumer	NOUN
issue-2650	273	19	behaviour	behaviour	NOUN
issue-2650	273	20	.	.	PUNCT
issue-2650	274	1	ai	ai	VERB
issue-2650	274	2	technologies	technology	NOUN
issue-2650	274	3	enable	enable	VERB
issue-2650	274	4	marketers	marketer	NOUN
issue-2650	274	5	to	to	PART
issue-2650	274	6	analyse	analyse	VERB
issue-2650	274	7	vast	vast	ADJ
issue-2650	274	8	amounts	amount	NOUN
issue-2650	274	9	of	of	ADP
issue-2650	274	10	consumer	consumer	NOUN
issue-2650	274	11	data	datum	NOUN
issue-2650	274	12	to	to	PART
issue-2650	274	13	gain	gain	VERB
issue-2650	274	14	insights	insight	NOUN
issue-2650	274	15	into	into	ADP
issue-2650	274	16	preferences	preference	NOUN
issue-2650	274	17	and	and	CCONJ
issue-2650	274	18	behaviours	behaviour	NOUN
issue-2650	274	19	,	,	PUNCT
issue-2650	274	20	enabling	enable	VERB
issue-2650	274	21	hyperpersonalised	hyperpersonalise	VERB
issue-2650	274	22	marketing	marketing	NOUN
issue-2650	274	23	campaigns	campaign	NOUN
issue-2650	274	24	.	.	PUNCT
issue-2650	275	1	this	this	DET
issue-2650	275	2	capability	capability	NOUN
issue-2650	275	3	enhances	enhance	VERB
issue-2650	275	4	the	the	DET
issue-2650	275	5	customer	customer	NOUN
issue-2650	275	6	experience	experience	NOUN
issue-2650	275	7	by	by	ADP
issue-2650	275	8	delivering	deliver	VERB
issue-2650	275	9	tailored	tailor	VERB
issue-2650	275	10	content	content	NOUN
issue-2650	275	11	and	and	CCONJ
issue-2650	275	12	recommendations	recommendation	NOUN
issue-2650	275	13	that	that	PRON
issue-2650	275	14	resonate	resonate	VERB
issue-2650	275	15	with	with	ADP
issue-2650	275	16	individual	individual	ADJ
issue-2650	275	17	consumers	consumer	NOUN
issue-2650	275	18	.	.	PUNCT
issue-2650	276	1	as	as	SCONJ
issue-2650	276	2	mentioned	mention	VERB
issue-2650	276	3	above	above	ADV
issue-2650	276	4	,	,	PUNCT
issue-2650	276	5	ai	ai	VERB
issue-2650	276	6	and	and	CCONJ
issue-2650	276	7	machine	machine	NOUN
issue-2650	276	8	learning	learning	NOUN
issue-2650	276	9	are	be	AUX
issue-2650	276	10	becoming	become	VERB
issue-2650	276	11	increasingly	increasingly	ADV
issue-2650	276	12	important	important	ADJ
issue-2650	276	13	for	for	ADP
issue-2650	276	14	accurately	accurately	ADV
issue-2650	276	15	analysing	analyse	VERB
issue-2650	276	16	consumer	consumer	NOUN
issue-2650	276	17	behaviour	behaviour	NOUN
issue-2650	276	18	and	and	CCONJ
issue-2650	276	19	delivering	deliver	VERB
issue-2650	276	20	customised	customised	ADJ
issue-2650	276	21	advertising	advertising	NOUN
issue-2650	276	22	content	content	NOUN
issue-2650	276	23	(	(	PUNCT
issue-2650	276	24	efendioğlu	efendioğlu	NOUN
issue-2650	276	25	,	,	PUNCT
issue-2650	276	26	2023	2023	NUM
issue-2650	276	27	)	)	PUNCT
issue-2650	276	28	.	.	PUNCT
issue-2650	277	1	as	as	ADP
issue-2650	277	2	a	a	DET
issue-2650	277	3	result	result	NOUN
issue-2650	277	4	,	,	PUNCT
issue-2650	277	5	marketers	marketer	NOUN
issue-2650	277	6	are	be	AUX
issue-2650	277	7	shifting	shift	VERB
issue-2650	277	8	from	from	ADP
issue-2650	277	9	broad	broad	ADJ
issue-2650	277	10	demographic	demographic	ADJ
issue-2650	277	11	targeting	target	VERB
issue-2650	277	12	to	to	ADP
issue-2650	277	13	more	more	ADV
issue-2650	277	14	nuanced	nuanced	ADJ
issue-2650	277	15	behaviour	behaviour	NOUN
issue-2650	277	16	-	-	PUNCT
issue-2650	277	17	based	base	VERB
issue-2650	277	18	targeting	targeting	NOUN
issue-2650	277	19	,	,	PUNCT
issue-2650	277	20	which	which	PRON
issue-2650	277	21	improves	improve	VERB
issue-2650	277	22	engagement	engagement	NOUN
issue-2650	277	23	and	and	CCONJ
issue-2650	277	24	conversion	conversion	NOUN
issue-2650	277	25	rates	rate	NOUN
issue-2650	277	26	.	.	PUNCT
issue-2650	278	1	moreover	moreover	ADV
issue-2650	278	2	,	,	PUNCT
issue-2650	278	3	the	the	DET
issue-2650	278	4	advent	advent	NOUN
issue-2650	278	5	of	of	ADP
issue-2650	278	6	virtual	virtual	ADJ
issue-2650	278	7	communities	community	NOUN
issue-2650	278	8	and	and	CCONJ
issue-2650	278	9	social	social	ADJ
issue-2650	278	10	networks	network	NOUN
issue-2650	278	11	in	in	ADP
issue-2650	278	12	the	the	DET
issue-2650	278	13	web	web	NOUN
issue-2650	278	14	3.0	3.0	NUM
issue-2650	278	15	paradigm	paradigm	NOUN
issue-2650	278	16	has	have	AUX
issue-2650	278	17	precipitated	precipitate	VERB
issue-2650	278	18	a	a	DET
issue-2650	278	19	paradigm	paradigm	NOUN
issue-2650	278	20	shift	shift	NOUN
issue-2650	278	21	in	in	ADP
issue-2650	278	22	the	the	DET
issue-2650	278	23	manner	manner	NOUN
issue-2650	278	24	in	in	ADP
issue-2650	278	25	which	which	PRON
issue-2650	278	26	brands	brand	NOUN
issue-2650	278	27	engage	engage	VERB
issue-2650	278	28	with	with	ADP
issue-2650	278	29	consumers	consumer	NOUN
issue-2650	278	30	.	.	PUNCT
issue-2650	279	1	these	these	DET
issue-2650	279	2	platforms	platform	NOUN
issue-2650	279	3	enable	enable	VERB
issue-2650	279	4	direct	direct	ADJ
issue-2650	279	5	communication	communication	NOUN
issue-2650	279	6	and	and	CCONJ
issue-2650	279	7	the	the	DET
issue-2650	279	8	cultivation	cultivation	NOUN
issue-2650	279	9	of	of	ADP
issue-2650	279	10	relationships	relationship	NOUN
issue-2650	279	11	between	between	ADP
issue-2650	279	12	brands	brand	NOUN
issue-2650	279	13	and	and	CCONJ
issue-2650	279	14	their	their	PRON
issue-2650	279	15	audiences	audience	NOUN
issue-2650	279	16	.	.	PUNCT
issue-2650	280	1	it	it	PRON
issue-2650	280	2	is	be	AUX
issue-2650	280	3	emphasised	emphasise	VERB
issue-2650	280	4	that	that	SCONJ
issue-2650	280	5	the	the	DET
issue-2650	280	6	growth	growth	NOUN
issue-2650	280	7	of	of	ADP
issue-2650	280	8	virtual	virtual	ADJ
issue-2650	280	9	communities	community	NOUN
issue-2650	280	10	baltic	baltic	PROPN
issue-2650	280	11	journal	journal	PROPN
issue-2650	280	12	of	of	ADP
issue-2650	280	13	economic	economic	ADJ
issue-2650	280	14	studies	study	NOUN
issue-2650	280	15	279	279	NUM
issue-2650	280	16	vol	vol	NOUN
issue-2650	280	17	.	.	PUNCT
issue-2650	281	1	10	10	NUM
issue-2650	281	2	no	no	NOUN
issue-2650	281	3	.	.	NOUN
issue-2650	281	4	5	5	NUM
issue-2650	281	5	,	,	PUNCT
issue-2650	281	6	2024	2024	NUM
issue-2650	281	7	has	have	VERB
issue-2650	281	8	a	a	DET
issue-2650	281	9	significant	significant	ADJ
issue-2650	281	10	impact	impact	NOUN
issue-2650	281	11	on	on	ADP
issue-2650	281	12	the	the	DET
issue-2650	281	13	marketing	marketing	NOUN
issue-2650	281	14	decisionmaking	decisionmaking	NOUN
issue-2650	281	15	process	process	NOUN
issue-2650	281	16	,	,	PUNCT
issue-2650	281	17	as	as	SCONJ
issue-2650	281	18	brands	brand	NOUN
issue-2650	281	19	can	can	AUX
issue-2650	281	20	now	now	ADV
issue-2650	281	21	engage	engage	VERB
issue-2650	281	22	with	with	ADP
issue-2650	281	23	consumers	consumer	NOUN
issue-2650	281	24	in	in	ADP
issue-2650	281	25	real	real	ADJ
issue-2650	281	26	time	time	NOUN
issue-2650	281	27	and	and	CCONJ
issue-2650	281	28	respond	respond	VERB
issue-2650	281	29	more	more	ADV
issue-2650	281	30	effectively	effectively	ADV
issue-2650	281	31	to	to	ADP
issue-2650	281	32	their	their	PRON
issue-2650	281	33	needs	need	NOUN
issue-2650	281	34	and	and	CCONJ
issue-2650	281	35	preferences	preference	NOUN
issue-2650	281	36	(	(	PUNCT
issue-2650	281	37	granata	granata	PROPN
issue-2650	281	38	&	&	CCONJ
issue-2650	281	39	scozzese	scozzese	PROPN
issue-2650	281	40	,	,	PUNCT
issue-2650	281	41	2017	2017	NUM
issue-2650	281	42	)	)	PUNCT
issue-2650	281	43	.	.	PUNCT
issue-2650	282	1	this	this	DET
issue-2650	282	2	immediacy	immediacy	NOUN
issue-2650	282	3	increases	increase	VERB
issue-2650	282	4	customer	customer	NOUN
issue-2650	282	5	satisfaction	satisfaction	NOUN
issue-2650	282	6	and	and	CCONJ
issue-2650	282	7	builds	build	VERB
issue-2650	282	8	brand	brand	NOUN
issue-2650	282	9	loyalty	loyalty	NOUN
issue-2650	282	10	,	,	PUNCT
issue-2650	282	11	as	as	SCONJ
issue-2650	282	12	consumers	consumer	NOUN
issue-2650	282	13	feel	feel	VERB
issue-2650	282	14	more	more	ADV
issue-2650	282	15	connected	connected	ADJ
issue-2650	282	16	to	to	ADP
issue-2650	282	17	brands	brand	NOUN
issue-2650	282	18	that	that	PRON
issue-2650	282	19	actively	actively	ADV
issue-2650	282	20	listen	listen	VERB
issue-2650	282	21	and	and	CCONJ
issue-2650	282	22	respond	respond	VERB
issue-2650	282	23	to	to	ADP
issue-2650	282	24	their	their	PRON
issue-2650	282	25	feedback	feedback	NOUN
issue-2650	282	26	.	.	PUNCT
issue-2650	283	1	in	in	ADP
issue-2650	283	2	addition	addition	NOUN
issue-2650	283	3	to	to	ADP
issue-2650	283	4	these	these	DET
issue-2650	283	5	behavioural	behavioural	ADJ
issue-2650	283	6	changes	change	NOUN
issue-2650	283	7	,	,	PUNCT
issue-2650	283	8	web	web	NOUN
issue-2650	283	9	3.0	3.0	NUM
issue-2650	283	10	is	be	AUX
issue-2650	283	11	introducing	introduce	VERB
issue-2650	283	12	new	new	ADJ
issue-2650	283	13	marketing	marketing	NOUN
issue-2650	283	14	strategies	strategy	NOUN
issue-2650	283	15	that	that	PRON
issue-2650	283	16	take	take	VERB
issue-2650	283	17	advantage	advantage	NOUN
issue-2650	283	18	of	of	ADP
issue-2650	283	19	new	new	ADJ
issue-2650	283	20	technologies	technology	NOUN
issue-2650	283	21	.	.	PUNCT
issue-2650	284	1	for	for	ADP
issue-2650	284	2	example	example	NOUN
issue-2650	284	3	,	,	PUNCT
issue-2650	284	4	the	the	DET
issue-2650	284	5	use	use	NOUN
issue-2650	284	6	of	of	ADP
issue-2650	284	7	augmented	augment	VERB
issue-2650	284	8	reality	reality	NOUN
issue-2650	284	9	(	(	PUNCT
issue-2650	284	10	ar	ar	NOUN
issue-2650	284	11	)	)	PUNCT
issue-2650	284	12	and	and	CCONJ
issue-2650	284	13	virtual	virtual	ADJ
issue-2650	284	14	reality	reality	NOUN
issue-2650	284	15	(	(	PUNCT
issue-2650	284	16	vr	vr	NOUN
issue-2650	284	17	)	)	PUNCT
issue-2650	284	18	in	in	ADP
issue-2650	284	19	marketing	marketing	NOUN
issue-2650	284	20	campaigns	campaign	NOUN
issue-2650	284	21	creates	create	VERB
issue-2650	284	22	immersive	immersive	ADJ
issue-2650	284	23	experiences	experience	NOUN
issue-2650	284	24	that	that	PRON
issue-2650	284	25	engage	engage	VERB
issue-2650	284	26	consumers	consumer	NOUN
issue-2650	284	27	and	and	CCONJ
issue-2650	284	28	enhance	enhance	VERB
issue-2650	284	29	brand	brand	NOUN
issue-2650	284	30	storytelling	storytelling	NOUN
issue-2650	284	31	.	.	PUNCT
issue-2650	285	1	as	as	SCONJ
issue-2650	285	2	mentioned	mention	VERB
issue-2650	285	3	above	above	ADV
issue-2650	285	4	,	,	PUNCT
issue-2650	285	5	ar	ar	NOUN
issue-2650	285	6	applications	application	NOUN
issue-2650	285	7	are	be	AUX
issue-2650	285	8	becoming	become	VERB
issue-2650	285	9	increasingly	increasingly	ADV
issue-2650	285	10	popular	popular	ADJ
issue-2650	285	11	in	in	ADP
issue-2650	285	12	retail	retail	NOUN
issue-2650	285	13	,	,	PUNCT
issue-2650	285	14	allowing	allow	VERB
issue-2650	285	15	consumers	consumer	NOUN
issue-2650	285	16	table	table	VERB
issue-2650	285	17	5	5	NUM
issue-2650	285	18	customer	customer	NOUN
issue-2650	285	19	interaction	interaction	NOUN
issue-2650	285	20	with	with	ADP
issue-2650	285	21	web	web	NOUN
issue-2650	285	22	3.0	3.0	NUM
issue-2650	285	23	consumer	consumer	NOUN
issue-2650	285	24	type	type	NOUN
issue-2650	285	25	definition	definition	NOUN
issue-2650	285	26	marketing	marketing	NOUN
issue-2650	285	27	perspective	perspective	NOUN
issue-2650	285	28	human	human	ADJ
issue-2650	285	29	users	user	NOUN
issue-2650	285	30	people	people	NOUN
issue-2650	285	31	who	who	PRON
issue-2650	285	32	actively	actively	ADV
issue-2650	285	33	participate	participate	VERB
issue-2650	285	34	in	in	ADP
issue-2650	285	35	the	the	DET
issue-2650	285	36	web	web	NOUN
issue-2650	285	37	3.0	3.0	NUM
issue-2650	285	38	economy	economy	NOUN
issue-2650	285	39	by	by	ADP
issue-2650	285	40	interacting	interact	VERB
issue-2650	285	41	with	with	ADP
issue-2650	285	42	decentralised	decentralised	ADJ
issue-2650	285	43	platforms	platform	NOUN
issue-2650	285	44	,	,	PUNCT
issue-2650	285	45	digital	digital	ADJ
issue-2650	285	46	assets	asset	NOUN
issue-2650	285	47	and	and	CCONJ
issue-2650	285	48	services	service	NOUN
issue-2650	285	49	.	.	PUNCT
issue-2650	286	1	personalisation	personalisation	NOUN
issue-2650	286	2	.	.	PUNCT
issue-2650	287	1	marketing	marketing	NOUN
issue-2650	287	2	should	should	AUX
issue-2650	287	3	focus	focus	VERB
issue-2650	287	4	on	on	ADP
issue-2650	287	5	personalised	personalised	ADJ
issue-2650	287	6	experiences	experience	NOUN
issue-2650	287	7	through	through	ADP
issue-2650	287	8	tokenised	tokenise	VERB
issue-2650	287	9	assets	asset	NOUN
issue-2650	287	10	and	and	CCONJ
issue-2650	287	11	privacy	privacy	NOUN
issue-2650	287	12	-	-	PUNCT
issue-2650	287	13	centric	centric	ADJ
issue-2650	287	14	communication	communication	NOUN
issue-2650	287	15	.	.	PUNCT
issue-2650	288	1	community	community	NOUN
issue-2650	288	2	focus	focus	NOUN
issue-2650	288	3	.	.	PUNCT
issue-2650	289	1	these	these	DET
issue-2650	289	2	users	user	NOUN
issue-2650	289	3	value	value	VERB
issue-2650	289	4	brands	brand	NOUN
issue-2650	289	5	that	that	PRON
issue-2650	289	6	engage	engage	VERB
issue-2650	289	7	with	with	ADP
issue-2650	289	8	decentralised	decentralised	ADJ
issue-2650	289	9	communities	community	NOUN
issue-2650	289	10	and	and	CCONJ
issue-2650	289	11	offer	offer	VERB
issue-2650	289	12	ownership	ownership	NOUN
issue-2650	289	13	or	or	CCONJ
issue-2650	289	14	decision	decision	NOUN
issue-2650	289	15	-	-	PUNCT
issue-2650	289	16	making	making	NOUN
issue-2650	289	17	(	(	PUNCT
issue-2650	289	18	e.g.	e.g.	ADV
issue-2650	289	19	,	,	PUNCT
issue-2650	289	20	daos	daos	PROPN
issue-2650	289	21	)	)	PUNCT
issue-2650	289	22	.	.	PUNCT
issue-2650	290	1	e	e	X
issue-2650	290	2	-	-	NOUN
issue-2650	290	3	commerce	commerce	NOUN
issue-2650	290	4	consumers	consumer	NOUN
issue-2650	290	5	users	user	NOUN
issue-2650	290	6	who	who	PRON
issue-2650	290	7	purchase	purchase	VERB
issue-2650	290	8	goods	good	NOUN
issue-2650	290	9	and	and	CCONJ
issue-2650	290	10	services	service	NOUN
issue-2650	290	11	through	through	ADP
issue-2650	290	12	decentralised	decentralise	VERB
issue-2650	290	13	e	e	NOUN
issue-2650	290	14	-	-	NOUN
issue-2650	290	15	commerce	commerce	NOUN
issue-2650	290	16	platforms	platform	NOUN
issue-2650	290	17	or	or	CCONJ
issue-2650	290	18	marketplaces	marketplace	NOUN
issue-2650	290	19	.	.	PUNCT
issue-2650	291	1	uninterrupted	uninterrupted	ADJ
issue-2650	291	2	payments	payment	NOUN
issue-2650	291	3	.	.	PUNCT
issue-2650	292	1	these	these	DET
issue-2650	292	2	consumers	consumer	NOUN
issue-2650	292	3	prefer	prefer	VERB
issue-2650	292	4	cryptocurrency	cryptocurrency	NOUN
issue-2650	292	5	payments	payment	NOUN
issue-2650	292	6	and	and	CCONJ
issue-2650	292	7	decentralised	decentralise	VERB
issue-2650	292	8	financial	financial	ADJ
issue-2650	292	9	options	option	NOUN
issue-2650	292	10	.	.	PUNCT
issue-2650	293	1	digital	digital	ADJ
issue-2650	293	2	goods	good	NOUN
issue-2650	293	3	.	.	PUNCT
issue-2650	294	1	they	they	PRON
issue-2650	294	2	are	be	AUX
issue-2650	294	3	increasingly	increasingly	ADV
issue-2650	294	4	interested	interested	ADJ
issue-2650	294	5	in	in	ADP
issue-2650	294	6	digital	digital	ADJ
issue-2650	294	7	assets	asset	NOUN
issue-2650	294	8	such	such	ADJ
issue-2650	294	9	as	as	ADP
issue-2650	294	10	nfts	nft	NOUN
issue-2650	294	11	,	,	PUNCT
issue-2650	294	12	digital	digital	ADJ
issue-2650	294	13	art	art	NOUN
issue-2650	294	14	,	,	PUNCT
issue-2650	294	15	and	and	CCONJ
issue-2650	294	16	tokenised	tokenise	VERB
issue-2650	294	17	products	product	NOUN
issue-2650	294	18	.	.	PUNCT
issue-2650	295	1	transparency	transparency	NOUN
issue-2650	295	2	and	and	CCONJ
issue-2650	295	3	trust	trust	NOUN
issue-2650	295	4	.	.	PUNCT
issue-2650	296	1	trust	trust	NOUN
issue-2650	296	2	is	be	AUX
issue-2650	296	3	crucial	crucial	ADJ
issue-2650	296	4	,	,	PUNCT
issue-2650	296	5	and	and	CCONJ
issue-2650	296	6	blockchain	blockchain	PROPN
issue-2650	296	7	technology	technology	PROPN
issue-2650	296	8	offers	offer	VERB
issue-2650	296	9	authenticity	authenticity	NOUN
issue-2650	296	10	and	and	CCONJ
issue-2650	296	11	transparency	transparency	NOUN
issue-2650	296	12	of	of	ADP
issue-2650	296	13	the	the	DET
issue-2650	296	14	origin	origin	NOUN
issue-2650	296	15	of	of	ADP
issue-2650	296	16	products	product	NOUN
issue-2650	296	17	and	and	CCONJ
issue-2650	296	18	transactions	transaction	NOUN
issue-2650	296	19	that	that	PRON
issue-2650	296	20	can	can	AUX
issue-2650	296	21	be	be	AUX
issue-2650	296	22	verified	verify	VERB
issue-2650	296	23	.	.	PUNCT
issue-2650	297	1	bots	bot	NOUN
issue-2650	297	2	automated	automate	VERB
issue-2650	297	3	programs	program	NOUN
issue-2650	297	4	or	or	CCONJ
issue-2650	297	5	scripts	script	NOUN
issue-2650	297	6	that	that	PRON
issue-2650	297	7	interact	interact	VERB
issue-2650	297	8	with	with	ADP
issue-2650	297	9	web	web	NOUN
issue-2650	297	10	3.0	3.0	NUM
issue-2650	297	11	systems	system	NOUN
issue-2650	297	12	,	,	PUNCT
issue-2650	297	13	often	often	ADV
issue-2650	297	14	for	for	ADP
issue-2650	297	15	data	data	NOUN
issue-2650	297	16	collection	collection	NOUN
issue-2650	297	17	,	,	PUNCT
issue-2650	297	18	commerce	commerce	NOUN
issue-2650	297	19	,	,	PUNCT
issue-2650	297	20	or	or	CCONJ
issue-2650	297	21	service	service	NOUN
issue-2650	297	22	functions	function	NOUN
issue-2650	297	23	.	.	PUNCT
issue-2650	298	1	automated	automate	VERB
issue-2650	298	2	trading	trading	NOUN
issue-2650	298	3	.	.	PUNCT
issue-2650	299	1	in	in	ADP
issue-2650	299	2	decentralised	decentralised	ADJ
issue-2650	299	3	finance	finance	NOUN
issue-2650	299	4	(	(	PUNCT
issue-2650	299	5	defi	defi	PROPN
issue-2650	299	6	)	)	PUNCT
issue-2650	299	7	,	,	PUNCT
issue-2650	299	8	bots	bot	NOUN
issue-2650	299	9	can	can	AUX
issue-2650	299	10	automatically	automatically	ADV
issue-2650	299	11	execute	execute	VERB
issue-2650	299	12	trades	trade	NOUN
issue-2650	299	13	,	,	PUNCT
issue-2650	299	14	which	which	PRON
issue-2650	299	15	requires	require	VERB
issue-2650	299	16	brands	brand	NOUN
issue-2650	299	17	to	to	PART
issue-2650	299	18	create	create	VERB
issue-2650	299	19	a	a	DET
issue-2650	299	20	bot	bot	NOUN
issue-2650	299	21	-	-	PUNCT
issue-2650	299	22	friendly	friendly	ADJ
issue-2650	299	23	environment	environment	NOUN
issue-2650	299	24	.	.	PUNCT
issue-2650	300	1	access	access	NOUN
issue-2650	300	2	to	to	ADP
issue-2650	300	3	information	information	NOUN
issue-2650	300	4	.	.	PUNCT
issue-2650	301	1	bots	bot	NOUN
issue-2650	301	2	serve	serve	VERB
issue-2650	301	3	as	as	ADP
issue-2650	301	4	intermediaries	intermediary	NOUN
issue-2650	301	5	,	,	PUNCT
issue-2650	301	6	collecting	collect	VERB
issue-2650	301	7	and	and	CCONJ
issue-2650	301	8	processing	processing	NOUN
issue-2650	301	9	data	datum	NOUN
issue-2650	301	10	for	for	ADP
issue-2650	301	11	other	other	ADJ
issue-2650	301	12	users	user	NOUN
issue-2650	301	13	,	,	PUNCT
issue-2650	301	14	including	include	VERB
issue-2650	301	15	humans	human	NOUN
issue-2650	301	16	and	and	CCONJ
issue-2650	301	17	ai	ai	PROPN
issue-2650	301	18	systems	system	NOUN
issue-2650	301	19	.	.	PUNCT
issue-2650	302	1	brands	brand	NOUN
issue-2650	302	2	must	must	AUX
issue-2650	302	3	ensure	ensure	VERB
issue-2650	302	4	that	that	SCONJ
issue-2650	302	5	their	their	PRON
issue-2650	302	6	data	datum	NOUN
issue-2650	302	7	is	be	AUX
issue-2650	302	8	accessible	accessible	ADJ
issue-2650	302	9	to	to	ADP
issue-2650	302	10	these	these	DET
issue-2650	302	11	automated	automate	VERB
issue-2650	302	12	systems	system	NOUN
issue-2650	302	13	.	.	PUNCT
issue-2650	303	1	ai	ai	VERB
issue-2650	303	2	bots	bot	NOUN
issue-2650	303	3	advanced	advance	VERB
issue-2650	303	4	artificial	artificial	ADJ
issue-2650	303	5	intelligence	intelligence	NOUN
issue-2650	303	6	bots	bot	NOUN
issue-2650	303	7	that	that	PRON
issue-2650	303	8	perform	perform	VERB
issue-2650	303	9	complex	complex	ADJ
issue-2650	303	10	tasks	task	NOUN
issue-2650	303	11	,	,	PUNCT
issue-2650	303	12	including	include	VERB
issue-2650	303	13	customer	customer	NOUN
issue-2650	303	14	service	service	NOUN
issue-2650	303	15	,	,	PUNCT
issue-2650	303	16	trading	trading	NOUN
issue-2650	303	17	,	,	PUNCT
issue-2650	303	18	and	and	CCONJ
issue-2650	303	19	analysis	analysis	NOUN
issue-2650	303	20	,	,	PUNCT
issue-2650	303	21	in	in	ADP
issue-2650	303	22	web	web	NOUN
issue-2650	303	23	3.0	3.0	NUM
issue-2650	303	24	ecosystems	ecosystem	NOUN
issue-2650	303	25	.	.	PUNCT
issue-2650	304	1	ai	ai	VERB
issue-2650	304	2	-	-	PUNCT
issue-2650	304	3	driven	drive	VERB
issue-2650	304	4	interactions	interaction	NOUN
issue-2650	304	5	.	.	PUNCT
issue-2650	305	1	ai	ai	VERB
issue-2650	305	2	bots	bot	NOUN
issue-2650	305	3	can	can	AUX
issue-2650	305	4	interact	interact	VERB
issue-2650	305	5	with	with	ADP
issue-2650	305	6	consumers	consumer	NOUN
issue-2650	305	7	autonomously	autonomously	ADV
issue-2650	305	8	,	,	PUNCT
issue-2650	305	9	so	so	SCONJ
issue-2650	305	10	brands	brand	NOUN
issue-2650	305	11	need	need	VERB
issue-2650	305	12	to	to	PART
issue-2650	305	13	optimise	optimise	VERB
issue-2650	305	14	their	their	PRON
issue-2650	305	15	presence	presence	NOUN
issue-2650	305	16	to	to	PART
issue-2650	305	17	ensure	ensure	VERB
issue-2650	305	18	that	that	SCONJ
issue-2650	305	19	ai	ai	VERB
issue-2650	305	20	bots	bot	NOUN
issue-2650	305	21	provide	provide	VERB
issue-2650	305	22	a	a	DET
issue-2650	305	23	consistent	consistent	ADJ
issue-2650	305	24	and	and	CCONJ
issue-2650	305	25	high	high	ADJ
issue-2650	305	26	-	-	PUNCT
issue-2650	305	27	quality	quality	NOUN
issue-2650	305	28	customer	customer	NOUN
issue-2650	305	29	experience	experience	NOUN
issue-2650	305	30	.	.	PUNCT
issue-2650	306	1	automated	automate	VERB
issue-2650	306	2	decision	decision	NOUN
issue-2650	306	3	-	-	PUNCT
issue-2650	306	4	making	making	NOUN
issue-2650	306	5	.	.	PUNCT
issue-2650	307	1	ai	ai	VERB
issue-2650	307	2	bots	bot	NOUN
issue-2650	307	3	are	be	AUX
issue-2650	307	4	increasingly	increasingly	ADV
issue-2650	307	5	capable	capable	ADJ
issue-2650	307	6	of	of	ADP
issue-2650	307	7	analysing	analyse	VERB
issue-2650	307	8	data	datum	NOUN
issue-2650	307	9	and	and	CCONJ
issue-2650	307	10	making	make	VERB
issue-2650	307	11	autonomous	autonomous	ADJ
issue-2650	307	12	decisions	decision	NOUN
issue-2650	307	13	that	that	PRON
issue-2650	307	14	can	can	AUX
issue-2650	307	15	affect	affect	VERB
issue-2650	307	16	product	product	NOUN
issue-2650	307	17	discovery	discovery	NOUN
issue-2650	307	18	,	,	PUNCT
issue-2650	307	19	customer	customer	NOUN
issue-2650	307	20	support	support	NOUN
issue-2650	307	21	,	,	PUNCT
issue-2650	307	22	and	and	CCONJ
issue-2650	307	23	transactions	transaction	NOUN
issue-2650	307	24	.	.	PUNCT
issue-2650	308	1	digital	digital	ADJ
issue-2650	308	2	twins	twin	NOUN
issue-2650	308	3	virtual	virtual	ADJ
issue-2650	308	4	replicas	replica	NOUN
issue-2650	308	5	of	of	ADP
issue-2650	308	6	physical	physical	ADJ
issue-2650	308	7	entities	entity	NOUN
issue-2650	308	8	(	(	PUNCT
issue-2650	308	9	e.g.	e.g.	ADV
issue-2650	308	10	,	,	PUNCT
issue-2650	308	11	people	people	NOUN
issue-2650	308	12	,	,	PUNCT
issue-2650	308	13	products	product	NOUN
issue-2650	308	14	,	,	PUNCT
issue-2650	308	15	or	or	CCONJ
issue-2650	308	16	processes	process	NOUN
issue-2650	308	17	)	)	PUNCT
issue-2650	308	18	that	that	PRON
issue-2650	308	19	exist	exist	VERB
issue-2650	308	20	in	in	ADP
issue-2650	308	21	the	the	DET
issue-2650	308	22	web	web	NOUN
issue-2650	308	23	3.0	3.0	NUM
issue-2650	308	24	meta	meta	ADJ
issue-2650	308	25	-	-	PUNCT
issue-2650	308	26	space	space	NOUN
issue-2650	308	27	or	or	CCONJ
issue-2650	308	28	on	on	ADP
issue-2650	308	29	other	other	ADJ
issue-2650	308	30	platforms	platform	NOUN
issue-2650	308	31	.	.	PUNCT
issue-2650	309	1	experience	experience	NOUN
issue-2650	309	2	simulation	simulation	PROPN
issue-2650	309	3	.	.	PUNCT
issue-2650	310	1	digital	digital	ADJ
issue-2650	310	2	twins	twin	NOUN
issue-2650	310	3	allow	allow	VERB
issue-2650	310	4	consumers	consumer	NOUN
issue-2650	310	5	to	to	PART
issue-2650	310	6	try	try	VERB
issue-2650	310	7	out	out	ADP
issue-2650	310	8	products	product	NOUN
issue-2650	310	9	or	or	CCONJ
issue-2650	310	10	services	service	NOUN
issue-2650	310	11	virtually	virtually	ADV
issue-2650	310	12	before	before	ADP
issue-2650	310	13	purchasing	purchasing	NOUN
issue-2650	310	14	.	.	PUNCT
issue-2650	311	1	brands	brand	NOUN
issue-2650	311	2	can	can	AUX
issue-2650	311	3	enter	enter	VERB
issue-2650	311	4	the	the	DET
issue-2650	311	5	market	market	NOUN
issue-2650	311	6	by	by	ADP
issue-2650	311	7	creating	create	VERB
issue-2650	311	8	virtual	virtual	ADJ
issue-2650	311	9	versions	version	NOUN
issue-2650	311	10	of	of	ADP
issue-2650	311	11	products	product	NOUN
issue-2650	311	12	or	or	CCONJ
issue-2650	311	13	environments	environment	NOUN
issue-2650	311	14	.	.	PUNCT
issue-2650	312	1	virtual	virtual	ADJ
issue-2650	312	2	interaction	interaction	NOUN
issue-2650	312	3	.	.	PUNCT
issue-2650	313	1	consumers	consumer	NOUN
issue-2650	313	2	can	can	AUX
issue-2650	313	3	interact	interact	VERB
issue-2650	313	4	with	with	ADP
issue-2650	313	5	digital	digital	ADJ
issue-2650	313	6	twins	twin	NOUN
issue-2650	313	7	to	to	PART
issue-2650	313	8	customise	customise	VERB
issue-2650	313	9	a	a	DET
issue-2650	313	10	product	product	NOUN
issue-2650	313	11	,	,	PUNCT
issue-2650	313	12	test	test	NOUN
issue-2650	313	13	or	or	CCONJ
issue-2650	313	14	interact	interact	VERB
issue-2650	313	15	in	in	ADP
issue-2650	313	16	virtual	virtual	ADJ
issue-2650	313	17	worlds	world	NOUN
issue-2650	313	18	,	,	PUNCT
issue-2650	313	19	enhancing	enhance	VERB
issue-2650	313	20	the	the	DET
issue-2650	313	21	shopping	shopping	NOUN
issue-2650	313	22	or	or	CCONJ
issue-2650	313	23	service	service	NOUN
issue-2650	313	24	experience	experience	NOUN
issue-2650	313	25	.	.	PUNCT
issue-2650	314	1	avatars	avatar	VERB
issue-2650	314	2	digital	digital	ADJ
issue-2650	314	3	representations	representation	NOUN
issue-2650	314	4	of	of	ADP
issue-2650	314	5	users	user	NOUN
issue-2650	314	6	(	(	PUNCT
issue-2650	314	7	humans	human	NOUN
issue-2650	314	8	or	or	CCONJ
issue-2650	314	9	ai	ai	AUX
issue-2650	314	10	)	)	PUNCT
issue-2650	314	11	interacting	interact	VERB
issue-2650	314	12	in	in	ADP
issue-2650	314	13	virtual	virtual	ADJ
issue-2650	314	14	spaces	space	NOUN
issue-2650	314	15	such	such	ADJ
issue-2650	314	16	as	as	ADP
issue-2650	314	17	meta	meta	NOUN
issue-2650	314	18	-	-	PUNCT
issue-2650	314	19	spaces	space	NOUN
issue-2650	314	20	.	.	PUNCT
issue-2650	315	1	virtual	virtual	ADJ
issue-2650	315	2	brand	brand	NOUN
issue-2650	315	3	ambassadors	ambassador	NOUN
issue-2650	315	4	.	.	PUNCT
issue-2650	316	1	avatars	avatar	NOUN
issue-2650	316	2	can	can	AUX
issue-2650	316	3	represent	represent	VERB
issue-2650	316	4	users	user	NOUN
issue-2650	316	5	in	in	ADP
issue-2650	316	6	a	a	DET
issue-2650	316	7	virtual	virtual	ADJ
issue-2650	316	8	environment	environment	NOUN
issue-2650	316	9	,	,	PUNCT
issue-2650	316	10	so	so	SCONJ
issue-2650	316	11	brands	brand	NOUN
issue-2650	316	12	can	can	AUX
issue-2650	316	13	create	create	VERB
issue-2650	316	14	avatar	avatar	NOUN
issue-2650	316	15	-	-	PUNCT
issue-2650	316	16	based	base	VERB
issue-2650	316	17	marketing	marketing	NOUN
issue-2650	316	18	campaigns	campaign	NOUN
issue-2650	316	19	,	,	PUNCT
issue-2650	316	20	allowing	allow	VERB
issue-2650	316	21	for	for	ADP
issue-2650	316	22	customisation	customisation	NOUN
issue-2650	316	23	of	of	ADP
issue-2650	316	24	branded	brand	VERB
issue-2650	316	25	digital	digital	ADJ
issue-2650	316	26	clothing	clothing	NOUN
issue-2650	316	27	or	or	CCONJ
issue-2650	316	28	accessories	accessory	NOUN
issue-2650	316	29	.	.	PUNCT
issue-2650	317	1	immersive	immersive	ADJ
issue-2650	317	2	experiences	experience	NOUN
issue-2650	317	3	.	.	PUNCT
issue-2650	318	1	brands	brand	NOUN
issue-2650	318	2	can	can	AUX
issue-2650	318	3	engage	engage	VERB
issue-2650	318	4	avatars	avatar	NOUN
issue-2650	318	5	in	in	ADP
issue-2650	318	6	virtual	virtual	ADJ
issue-2650	318	7	worlds	world	NOUN
issue-2650	318	8	by	by	ADP
issue-2650	318	9	hosting	host	VERB
issue-2650	318	10	events	event	NOUN
issue-2650	318	11	,	,	PUNCT
issue-2650	318	12	virtual	virtual	ADJ
issue-2650	318	13	product	product	NOUN
issue-2650	318	14	trials	trial	NOUN
issue-2650	318	15	,	,	PUNCT
issue-2650	318	16	or	or	CCONJ
issue-2650	318	17	gamified	gamifie	VERB
issue-2650	318	18	experiences	experience	NOUN
issue-2650	318	19	where	where	SCONJ
issue-2650	318	20	avatars	avatar	NOUN
issue-2650	318	21	play	play	VERB
issue-2650	318	22	an	an	DET
issue-2650	318	23	active	active	ADJ
issue-2650	318	24	role	role	NOUN
issue-2650	318	25	.	.	PUNCT
issue-2650	319	1	ai	ai	VERB
issue-2650	319	2	systems	system	NOUN
issue-2650	319	3	(	(	PUNCT
issue-2650	319	4	general	general	ADJ
issue-2650	319	5	)	)	PUNCT
issue-2650	319	6	autonomous	autonomous	ADJ
issue-2650	319	7	artificial	artificial	ADJ
issue-2650	319	8	intelligence	intelligence	NOUN
issue-2650	319	9	systems	system	NOUN
issue-2650	319	10	that	that	PRON
issue-2650	319	11	can	can	AUX
issue-2650	319	12	interact	interact	VERB
issue-2650	319	13	,	,	PUNCT
issue-2650	319	14	analyse	analyse	VERB
issue-2650	319	15	and	and	CCONJ
issue-2650	319	16	make	make	VERB
issue-2650	319	17	decisions	decision	NOUN
issue-2650	319	18	within	within	ADP
issue-2650	319	19	the	the	DET
issue-2650	319	20	web	web	NOUN
issue-2650	319	21	3.0	3.0	NUM
issue-2650	319	22	economy	economy	NOUN
issue-2650	319	23	.	.	PUNCT
issue-2650	320	1	data	data	NOUN
issue-2650	320	2	-	-	PUNCT
issue-2650	320	3	driven	drive	VERB
issue-2650	320	4	marketing	marketing	NOUN
issue-2650	320	5	.	.	PUNCT
issue-2650	321	1	artificial	artificial	ADJ
issue-2650	321	2	intelligence	intelligence	NOUN
issue-2650	321	3	systems	system	NOUN
issue-2650	321	4	rely	rely	VERB
issue-2650	321	5	on	on	ADP
issue-2650	321	6	extensive	extensive	ADJ
issue-2650	321	7	data	datum	NOUN
issue-2650	321	8	analysis	analysis	NOUN
issue-2650	321	9	,	,	PUNCT
issue-2650	321	10	so	so	SCONJ
issue-2650	321	11	brands	brand	NOUN
issue-2650	321	12	must	must	AUX
issue-2650	321	13	provide	provide	VERB
issue-2650	321	14	clear	clear	ADJ
issue-2650	321	15	,	,	PUNCT
issue-2650	321	16	structured	structured	ADJ
issue-2650	321	17	data	datum	NOUN
issue-2650	321	18	that	that	PRON
issue-2650	321	19	ai	ai	VERB
issue-2650	321	20	can	can	AUX
issue-2650	321	21	use	use	VERB
issue-2650	321	22	to	to	PART
issue-2650	321	23	improve	improve	VERB
issue-2650	321	24	targeting	targeting	NOUN
issue-2650	321	25	and	and	CCONJ
issue-2650	321	26	optimisation	optimisation	NOUN
issue-2650	321	27	.	.	PUNCT
issue-2650	322	1	predictive	predictive	ADJ
issue-2650	322	2	analytics	analytic	NOUN
issue-2650	322	3	.	.	PUNCT
issue-2650	323	1	ai	ai	VERB
issue-2650	323	2	-	-	PUNCT
issue-2650	323	3	powered	power	VERB
issue-2650	323	4	marketing	marketing	NOUN
issue-2650	323	5	strategies	strategy	NOUN
issue-2650	323	6	can	can	AUX
issue-2650	323	7	predict	predict	VERB
issue-2650	323	8	consumer	consumer	NOUN
issue-2650	323	9	behaviour	behaviour	NOUN
issue-2650	323	10	and	and	CCONJ
issue-2650	323	11	market	market	NOUN
issue-2650	323	12	trends	trend	NOUN
issue-2650	323	13	,	,	PUNCT
issue-2650	323	14	enabling	enable	VERB
issue-2650	323	15	real	real	ADJ
issue-2650	323	16	-	-	PUNCT
issue-2650	323	17	time	time	NOUN
issue-2650	323	18	optimisation	optimisation	NOUN
issue-2650	323	19	of	of	ADP
issue-2650	323	20	marketing	marketing	NOUN
issue-2650	323	21	campaigns	campaign	NOUN
issue-2650	323	22	and	and	CCONJ
issue-2650	323	23	content	content	NOUN
issue-2650	323	24	delivery	delivery	NOUN
issue-2650	323	25	.	.	PUNCT
issue-2650	324	1	hybrid	hybrid	ADJ
issue-2650	324	2	consumers	consumer	NOUN
issue-2650	324	3	(	(	PUNCT
issue-2650	324	4	human	human	NOUN
issue-2650	324	5	+	+	CCONJ
issue-2650	324	6	ai	ai	NOUN
issue-2650	324	7	)	)	PUNCT
issue-2650	324	8	human	human	ADJ
issue-2650	324	9	users	user	NOUN
issue-2650	324	10	supplemented	supplement	VERB
issue-2650	324	11	by	by	ADP
issue-2650	324	12	ai	ai	ADJ
issue-2650	324	13	tools	tool	NOUN
issue-2650	324	14	such	such	ADJ
issue-2650	324	15	as	as	ADP
issue-2650	324	16	personal	personal	ADJ
issue-2650	324	17	assistants	assistant	NOUN
issue-2650	324	18	,	,	PUNCT
issue-2650	324	19	recommender	recommender	NOUN
issue-2650	324	20	systems	system	NOUN
issue-2650	324	21	,	,	PUNCT
issue-2650	324	22	or	or	CCONJ
issue-2650	324	23	advanced	advanced	ADJ
issue-2650	324	24	decision	decision	NOUN
issue-2650	324	25	-	-	PUNCT
issue-2650	324	26	making	make	VERB
issue-2650	324	27	systems	system	NOUN
issue-2650	324	28	.	.	PUNCT
issue-2650	325	1	collaborative	collaborative	ADJ
issue-2650	325	2	marketing	marketing	NOUN
issue-2650	325	3	.	.	PUNCT
issue-2650	326	1	these	these	DET
issue-2650	326	2	consumers	consumer	NOUN
issue-2650	326	3	expect	expect	VERB
issue-2650	326	4	seamless	seamless	ADJ
issue-2650	326	5	integration	integration	NOUN
issue-2650	326	6	between	between	ADP
issue-2650	326	7	ai	ai	PROPN
issue-2650	326	8	tools	tool	NOUN
issue-2650	326	9	and	and	CCONJ
issue-2650	326	10	their	their	PRON
issue-2650	326	11	interactions	interaction	NOUN
issue-2650	326	12	with	with	ADP
issue-2650	326	13	brands	brand	NOUN
issue-2650	326	14	.	.	PUNCT
issue-2650	327	1	by	by	ADP
issue-2650	327	2	offering	offer	VERB
issue-2650	327	3	personalisation	personalisation	NOUN
issue-2650	327	4	and	and	CCONJ
issue-2650	327	5	recommendations	recommendation	NOUN
issue-2650	327	6	based	base	VERB
issue-2650	327	7	on	on	ADP
issue-2650	327	8	ai	ai	NOUN
issue-2650	327	9	,	,	PUNCT
issue-2650	327	10	one	one	PRON
issue-2650	327	11	can	can	AUX
issue-2650	327	12	increase	increase	VERB
issue-2650	327	13	engagement	engagement	NOUN
issue-2650	327	14	.	.	PUNCT
issue-2650	328	1	effective	effective	ADJ
issue-2650	328	2	user	user	NOUN
issue-2650	328	3	journeys	journey	NOUN
issue-2650	328	4	.	.	PUNCT
issue-2650	329	1	marketing	marketing	NOUN
issue-2650	329	2	efforts	effort	NOUN
issue-2650	329	3	should	should	AUX
issue-2650	329	4	take	take	VERB
issue-2650	329	5	into	into	ADP
issue-2650	329	6	account	account	NOUN
issue-2650	329	7	ai	ai	ADJ
issue-2650	329	8	-	-	PUNCT
issue-2650	329	9	powered	power	VERB
issue-2650	329	10	decision	decision	NOUN
issue-2650	329	11	-	-	PUNCT
issue-2650	329	12	making	making	NOUN
issue-2650	329	13	,	,	PUNCT
issue-2650	329	14	which	which	PRON
issue-2650	329	15	optimises	optimise	VERB
issue-2650	329	16	the	the	DET
issue-2650	329	17	customer	customer	NOUN
issue-2650	329	18	journey	journey	NOUN
issue-2650	329	19	by	by	ADP
issue-2650	329	20	ensuring	ensure	VERB
issue-2650	329	21	relevance	relevance	NOUN
issue-2650	329	22	and	and	CCONJ
issue-2650	329	23	reducing	reduce	VERB
issue-2650	329	24	friction	friction	NOUN
issue-2650	329	25	.	.	PUNCT
issue-2650	330	1	source	source	NOUN
issue-2650	330	2	:	:	PUNCT
issue-2650	330	3	compiled	compile	VERB
issue-2650	330	4	by	by	ADP
issue-2650	330	5	the	the	DET
issue-2650	330	6	authors	author	NOUN
issue-2650	330	7	on	on	ADP
issue-2650	330	8	the	the	DET
issue-2650	330	9	basis	basis	NOUN
issue-2650	330	10	of	of	ADP
issue-2650	330	11	(	(	PUNCT
issue-2650	330	12	du	du	PROPN
issue-2650	330	13	et	et	PROPN
issue-2650	330	14	al	al	PROPN
issue-2650	330	15	.	.	PROPN
issue-2650	330	16	,	,	PUNCT
issue-2650	330	17	2022	2022	NUM
issue-2650	330	18	;	;	PUNCT
issue-2650	330	19	gatomatis	gatomatis	PROPN
issue-2650	330	20	et	et	PROPN
issue-2650	330	21	al	al	PROPN
issue-2650	330	22	.	.	PROPN
issue-2650	330	23	,	,	PUNCT
issue-2650	330	24	2022	2022	NUM
issue-2650	330	25	;	;	PUNCT
issue-2650	330	26	granata	granata	PROPN
issue-2650	330	27	&	&	CCONJ
issue-2650	330	28	scozzese	scozzese	PROPN
issue-2650	330	29	,	,	PUNCT
issue-2650	330	30	2017	2017	NUM
issue-2650	330	31	)	)	PUNCT
issue-2650	330	32	baltic	baltic	ADJ
issue-2650	330	33	journal	journal	NOUN
issue-2650	330	34	of	of	ADP
issue-2650	330	35	economic	economic	ADJ
issue-2650	330	36	studies	study	NOUN
issue-2650	330	37	280	280	NUM
issue-2650	330	38	vol	vol	NOUN
issue-2650	330	39	.	.	PUNCT
issue-2650	331	1	10	10	NUM
issue-2650	331	2	no	no	NOUN
issue-2650	331	3	.	.	NOUN
issue-2650	331	4	5	5	NUM
issue-2650	331	5	,	,	PUNCT
issue-2650	331	6	2024	2024	NUM
issue-2650	331	7	to	to	PART
issue-2650	331	8	visualise	visualise	VERB
issue-2650	331	9	products	product	NOUN
issue-2650	331	10	in	in	ADP
issue-2650	331	11	their	their	PRON
issue-2650	331	12	environment	environment	NOUN
issue-2650	331	13	before	before	ADP
issue-2650	331	14	purchasing	purchase	VERB
issue-2650	331	15	(	(	PUNCT
issue-2650	331	16	du	du	PROPN
issue-2650	331	17	et	et	PROPN
issue-2650	331	18	al	al	PROPN
issue-2650	331	19	.	.	PROPN
issue-2650	331	20	,	,	PUNCT
issue-2650	331	21	2022	2022	NUM
issue-2650	331	22	)	)	PUNCT
issue-2650	331	23	.	.	PUNCT
issue-2650	332	1	this	this	DET
issue-2650	332	2	interactive	interactive	ADJ
issue-2650	332	3	approach	approach	NOUN
issue-2650	332	4	increases	increase	VERB
issue-2650	332	5	consumer	consumer	NOUN
issue-2650	332	6	engagement	engagement	NOUN
issue-2650	332	7	and	and	CCONJ
issue-2650	332	8	reduces	reduce	VERB
issue-2650	332	9	the	the	DET
issue-2650	332	10	uncertainty	uncertainty	NOUN
issue-2650	332	11	associated	associate	VERB
issue-2650	332	12	with	with	ADP
issue-2650	332	13	online	online	ADJ
issue-2650	332	14	shopping	shopping	NOUN
issue-2650	332	15	,	,	PUNCT
issue-2650	332	16	ultimately	ultimately	ADV
issue-2650	332	17	increasing	increase	VERB
issue-2650	332	18	sales	sale	NOUN
issue-2650	332	19	.	.	PUNCT
issue-2650	333	1	in	in	ADP
issue-2650	333	2	addition	addition	NOUN
issue-2650	333	3	,	,	PUNCT
issue-2650	333	4	the	the	DET
issue-2650	333	5	decentralised	decentralised	ADJ
issue-2650	333	6	nature	nature	NOUN
issue-2650	333	7	of	of	ADP
issue-2650	333	8	web	web	NOUN
issue-2650	333	9	3.0	3.0	NUM
issue-2650	333	10	platforms	platform	NOUN
issue-2650	333	11	enables	enable	VERB
issue-2650	333	12	innovative	innovative	ADJ
issue-2650	333	13	marketing	marketing	NOUN
issue-2650	333	14	strategies	strategy	NOUN
issue-2650	333	15	that	that	PRON
issue-2650	333	16	bypass	bypass	VERB
issue-2650	333	17	traditional	traditional	ADJ
issue-2650	333	18	intermediaries	intermediary	NOUN
issue-2650	333	19	.	.	PUNCT
issue-2650	334	1	companies	company	NOUN
issue-2650	334	2	can	can	AUX
issue-2650	334	3	engage	engage	VERB
issue-2650	334	4	directly	directly	ADV
issue-2650	334	5	with	with	ADP
issue-2650	334	6	consumers	consumer	NOUN
issue-2650	334	7	through	through	ADP
issue-2650	334	8	decentralised	decentralise	VERB
issue-2650	334	9	applications	application	NOUN
issue-2650	334	10	(	(	PUNCT
issue-2650	334	11	dapps	dapps	PROPN
issue-2650	334	12	)	)	PUNCT
issue-2650	334	13	,	,	PUNCT
issue-2650	334	14	reducing	reduce	VERB
issue-2650	334	15	costs	cost	NOUN
issue-2650	334	16	and	and	CCONJ
issue-2650	334	17	increasing	increase	VERB
issue-2650	334	18	efficiency	efficiency	NOUN
issue-2650	334	19	.	.	PUNCT
issue-2650	335	1	this	this	DET
issue-2650	335	2	shift	shift	NOUN
issue-2650	335	3	is	be	AUX
issue-2650	335	4	particularly	particularly	ADV
issue-2650	335	5	relevant	relevant	ADJ
issue-2650	335	6	in	in	ADP
issue-2650	335	7	e	e	NOUN
issue-2650	335	8	-	-	NOUN
issue-2650	335	9	commerce	commerce	NOUN
issue-2650	335	10	,	,	PUNCT
issue-2650	335	11	where	where	SCONJ
issue-2650	335	12	brands	brand	NOUN
issue-2650	335	13	can	can	AUX
issue-2650	335	14	leverage	leverage	VERB
issue-2650	335	15	blockchain	blockchain	PROPN
issue-2650	335	16	technology	technology	PROPN
issue-2650	335	17	to	to	PART
issue-2650	335	18	facilitate	facilitate	VERB
issue-2650	335	19	secure	secure	ADJ
issue-2650	335	20	transactions	transaction	NOUN
issue-2650	335	21	and	and	CCONJ
issue-2650	335	22	build	build	VERB
issue-2650	335	23	consumer	consumer	NOUN
issue-2650	335	24	trust	trust	NOUN
issue-2650	335	25	.	.	PUNCT
issue-2650	336	1	the	the	DET
issue-2650	336	2	results	result	NOUN
issue-2650	336	3	of	of	ADP
issue-2650	336	4	the	the	DET
issue-2650	336	5	study	study	NOUN
issue-2650	336	6	on	on	ADP
issue-2650	336	7	the	the	DET
issue-2650	336	8	impact	impact	NOUN
issue-2650	336	9	of	of	ADP
issue-2650	336	10	web	web	NOUN
issue-2650	336	11	3.0	3.0	NUM
issue-2650	336	12	on	on	ADP
issue-2650	336	13	digital	digital	ADJ
issue-2650	336	14	marketing	marketing	NOUN
issue-2650	336	15	strategies	strategy	NOUN
issue-2650	336	16	show	show	VERB
issue-2650	336	17	that	that	SCONJ
issue-2650	336	18	technologies	technology	NOUN
issue-2650	336	19	such	such	ADJ
issue-2650	336	20	as	as	ADP
issue-2650	336	21	blockchain	blockchain	PROPN
issue-2650	336	22	can	can	AUX
issue-2650	336	23	significantly	significantly	ADV
issue-2650	336	24	improve	improve	VERB
issue-2650	336	25	marketing	marketing	NOUN
issue-2650	336	26	effectiveness	effectiveness	NOUN
issue-2650	336	27	and	and	CCONJ
issue-2650	336	28	consumer	consumer	NOUN
issue-2650	336	29	engagement	engagement	NOUN
issue-2650	336	30	.	.	PUNCT
issue-2650	337	1	the	the	DET
issue-2650	337	2	implications	implication	NOUN
issue-2650	337	3	of	of	ADP
issue-2650	337	4	web	web	NOUN
issue-2650	337	5	3.0	3.0	NUM
issue-2650	337	6	extend	extend	NOUN
issue-2650	337	7	beyond	beyond	ADP
issue-2650	337	8	the	the	DET
issue-2650	337	9	realm	realm	NOUN
issue-2650	337	10	of	of	ADP
issue-2650	337	11	individual	individual	ADJ
issue-2650	337	12	consumer	consumer	NOUN
issue-2650	337	13	interactions	interaction	NOUN
issue-2650	337	14	;	;	PUNCT
issue-2650	337	15	they	they	PRON
issue-2650	337	16	also	also	ADV
issue-2650	337	17	exert	exert	VERB
issue-2650	337	18	a	a	DET
issue-2650	337	19	transformative	transformative	ADJ
issue-2650	337	20	influence	influence	NOUN
issue-2650	337	21	on	on	ADP
issue-2650	337	22	the	the	DET
issue-2650	337	23	broader	broad	ADJ
issue-2650	337	24	marketing	marketing	NOUN
issue-2650	337	25	landscape	landscape	NOUN
issue-2650	337	26	.	.	PUNCT
issue-2650	338	1	as	as	SCONJ
issue-2650	338	2	companies	company	NOUN
issue-2650	338	3	increasingly	increasingly	ADV
issue-2650	338	4	adopt	adopt	VERB
issue-2650	338	5	decentralised	decentralised	ADJ
issue-2650	338	6	models	model	NOUN
issue-2650	338	7	,	,	PUNCT
issue-2650	338	8	traditional	traditional	ADJ
issue-2650	338	9	marketing	marketing	NOUN
issue-2650	338	10	frameworks	framework	NOUN
issue-2650	338	11	are	be	AUX
issue-2650	338	12	being	be	AUX
issue-2650	338	13	challenged	challenge	VERB
issue-2650	338	14	.	.	PUNCT
issue-2650	339	1	as	as	SCONJ
issue-2650	339	2	discussed	discuss	VERB
issue-2650	339	3	,	,	PUNCT
issue-2650	339	4	the	the	DET
issue-2650	339	5	concept	concept	NOUN
issue-2650	339	6	of	of	ADP
issue-2650	339	7	marketing	marketing	NOUN
issue-2650	339	8	3.0	3.0	NUM
issue-2650	339	9	emphasises	emphasise	VERB
issue-2650	339	10	the	the	DET
issue-2650	339	11	need	need	NOUN
issue-2650	339	12	for	for	SCONJ
issue-2650	339	13	companies	company	NOUN
issue-2650	339	14	to	to	PART
issue-2650	339	15	align	align	VERB
issue-2650	339	16	their	their	PRON
issue-2650	339	17	strategies	strategy	NOUN
issue-2650	339	18	with	with	ADP
issue-2650	339	19	the	the	DET
issue-2650	339	20	values	value	NOUN
issue-2650	339	21	and	and	CCONJ
issue-2650	339	22	expectations	expectation	NOUN
issue-2650	339	23	of	of	ADP
issue-2650	339	24	socially	socially	ADV
issue-2650	339	25	conscious	conscious	ADJ
issue-2650	339	26	consumers	consumer	NOUN
issue-2650	339	27	(	(	PUNCT
issue-2650	339	28	gatomatis	gatomatis	PROPN
issue-2650	339	29	et	et	PROPN
issue-2650	339	30	al	al	PROPN
issue-2650	339	31	.	.	PROPN
issue-2650	339	32	,	,	PUNCT
issue-2650	339	33	2022	2022	NUM
issue-2650	339	34	)	)	PUNCT
issue-2650	339	35	.	.	PUNCT
issue-2650	340	1	this	this	DET
issue-2650	340	2	alignment	alignment	NOUN
issue-2650	340	3	requires	require	VERB
issue-2650	340	4	marketers	marketer	NOUN
issue-2650	340	5	to	to	PART
issue-2650	340	6	focus	focus	VERB
issue-2650	340	7	on	on	ADP
issue-2650	340	8	creating	create	VERB
issue-2650	340	9	value	value	NOUN
issue-2650	340	10	for	for	ADP
issue-2650	340	11	their	their	PRON
issue-2650	340	12	organisations	organisation	NOUN
issue-2650	340	13	and	and	CCONJ
issue-2650	340	14	society	society	NOUN
issue-2650	340	15	,	,	PUNCT
issue-2650	340	16	fostering	foster	VERB
issue-2650	340	17	a	a	DET
issue-2650	340	18	sense	sense	NOUN
issue-2650	340	19	of	of	ADP
issue-2650	340	20	community	community	NOUN
issue-2650	340	21	and	and	CCONJ
issue-2650	340	22	shared	share	VERB
issue-2650	340	23	purpose	purpose	NOUN
issue-2650	340	24	.	.	PUNCT
issue-2650	341	1	in	in	ADP
issue-2650	341	2	summary	summary	NOUN
issue-2650	341	3	,	,	PUNCT
issue-2650	341	4	the	the	DET
issue-2650	341	5	transition	transition	NOUN
issue-2650	341	6	to	to	ADP
issue-2650	341	7	web	web	NOUN
issue-2650	341	8	3.0	3.0	NUM
issue-2650	341	9	is	be	AUX
issue-2650	341	10	fundamentally	fundamentally	ADV
issue-2650	341	11	changing	change	VERB
issue-2650	341	12	consumer	consumer	NOUN
issue-2650	341	13	behaviour	behaviour	NOUN
issue-2650	341	14	and	and	CCONJ
issue-2650	341	15	marketing	marketing	NOUN
issue-2650	341	16	strategies	strategy	NOUN
issue-2650	341	17	.	.	PUNCT
issue-2650	342	1	the	the	DET
issue-2650	342	2	emphasis	emphasis	NOUN
issue-2650	342	3	on	on	ADP
issue-2650	342	4	data	datum	NOUN
issue-2650	342	5	sovereignty	sovereignty	NOUN
issue-2650	342	6	,	,	PUNCT
issue-2650	342	7	participatory	participatory	ADJ
issue-2650	342	8	culture	culture	NOUN
issue-2650	342	9	,	,	PUNCT
issue-2650	342	10	ai	ai	ADJ
issue-2650	342	11	-	-	PUNCT
issue-2650	342	12	driven	drive	VERB
issue-2650	342	13	personalisation	personalisation	NOUN
issue-2650	342	14	and	and	CCONJ
issue-2650	342	15	decentralised	decentralised	ADJ
issue-2650	342	16	interactions	interaction	NOUN
issue-2650	342	17	is	be	AUX
issue-2650	342	18	reshaping	reshape	VERB
issue-2650	342	19	the	the	DET
issue-2650	342	20	way	way	NOUN
issue-2650	342	21	brands	brand	NOUN
issue-2650	342	22	engage	engage	VERB
issue-2650	342	23	with	with	ADP
issue-2650	342	24	consumers	consumer	NOUN
issue-2650	342	25	.	.	PUNCT
issue-2650	343	1	as	as	SCONJ
issue-2650	343	2	marketers	marketer	NOUN
issue-2650	343	3	navigate	navigate	VERB
issue-2650	343	4	this	this	DET
issue-2650	343	5	new	new	ADJ
issue-2650	343	6	landscape	landscape	NOUN
issue-2650	343	7	,	,	PUNCT
issue-2650	343	8	they	they	PRON
issue-2650	343	9	must	must	AUX
issue-2650	343	10	embrace	embrace	VERB
issue-2650	343	11	these	these	DET
issue-2650	343	12	changes	change	NOUN
issue-2650	343	13	and	and	CCONJ
issue-2650	343	14	adapt	adapt	VERB
issue-2650	343	15	their	their	PRON
issue-2650	343	16	strategies	strategy	NOUN
issue-2650	343	17	to	to	PART
issue-2650	343	18	meet	meet	VERB
issue-2650	343	19	consumers	consumer	NOUN
issue-2650	343	20	'	'	PART
issue-2650	343	21	evolving	evolve	VERB
issue-2650	343	22	expectations	expectation	NOUN
issue-2650	343	23	.	.	PUNCT
issue-2650	344	1	the	the	DET
issue-2650	344	2	future	future	NOUN
issue-2650	344	3	of	of	ADP
issue-2650	344	4	marketing	marketing	NOUN
issue-2650	344	5	in	in	ADP
issue-2650	344	6	the	the	DET
issue-2650	344	7	web	web	NOUN
issue-2650	344	8	3.0	3.0	NUM
issue-2650	344	9	era	era	NOUN
issue-2650	344	10	will	will	AUX
issue-2650	344	11	be	be	AUX
issue-2650	344	12	characterised	characterise	VERB
issue-2650	344	13	by	by	ADP
issue-2650	344	14	greater	great	ADJ
issue-2650	344	15	transparency	transparency	NOUN
issue-2650	344	16	,	,	PUNCT
issue-2650	344	17	collaboration	collaboration	NOUN
issue-2650	344	18	and	and	CCONJ
issue-2650	344	19	innovation	innovation	NOUN
issue-2650	344	20	,	,	PUNCT
issue-2650	344	21	ultimately	ultimately	ADV
issue-2650	344	22	leading	lead	VERB
issue-2650	344	23	to	to	ADP
issue-2650	344	24	more	more	ADV
issue-2650	344	25	meaningful	meaningful	ADJ
issue-2650	344	26	and	and	CCONJ
issue-2650	344	27	impactful	impactful	ADJ
issue-2650	344	28	consumer	consumer	NOUN
issue-2650	344	29	-	-	PUNCT
issue-2650	344	30	brand	brand	NOUN
issue-2650	344	31	relationships	relationship	NOUN
issue-2650	344	32	.	.	PUNCT
issue-2650	345	1	furthermore	furthermore	ADV
issue-2650	345	2	,	,	PUNCT
issue-2650	345	3	a	a	DET
issue-2650	345	4	diverse	diverse	ADJ
issue-2650	345	5	range	range	NOUN
issue-2650	345	6	of	of	ADP
issue-2650	345	7	consumers	consumer	NOUN
issue-2650	345	8	interact	interact	VERB
issue-2650	345	9	with	with	ADP
issue-2650	345	10	web	web	NOUN
issue-2650	345	11	3.0	3.0	NUM
issue-2650	345	12	in	in	ADP
issue-2650	345	13	various	various	ADJ
issue-2650	345	14	ways	way	NOUN
issue-2650	345	15	,	,	PUNCT
issue-2650	345	16	as	as	SCONJ
issue-2650	345	17	illustrated	illustrate	VERB
issue-2650	345	18	in	in	ADP
issue-2650	345	19	table	table	NOUN
issue-2650	345	20	5	5	NUM
issue-2650	345	21	.	.	PUNCT
issue-2650	345	22	consequently	consequently	ADV
issue-2650	345	23	,	,	PUNCT
issue-2650	345	24	companies	company	NOUN
issue-2650	345	25	must	must	AUX
issue-2650	345	26	utilise	utilise	VERB
issue-2650	345	27	diverse	diverse	ADJ
issue-2650	345	28	marketing	marketing	NOUN
issue-2650	345	29	instruments	instrument	NOUN
issue-2650	345	30	to	to	PART
issue-2650	345	31	reach	reach	VERB
issue-2650	345	32	these	these	DET
issue-2650	345	33	consumers	consumer	NOUN
issue-2650	345	34	.	.	PUNCT
issue-2650	346	1	5	5	X
issue-2650	346	2	.	.	X
issue-2650	346	3	conclusions	conclusion	NOUN
issue-2650	346	4	the	the	DET
issue-2650	346	5	transition	transition	NOUN
issue-2650	346	6	of	of	ADP
issue-2650	346	7	marketing	marketing	NOUN
issue-2650	346	8	from	from	ADP
issue-2650	346	9	traditional	traditional	ADJ
issue-2650	346	10	methods	method	NOUN
issue-2650	346	11	to	to	PART
issue-2650	346	12	web	web	VERB
issue-2650	346	13	3.0	3.0	NUM
issue-2650	346	14	signifies	signifie	NOUN
issue-2650	346	15	a	a	DET
issue-2650	346	16	significant	significant	ADJ
issue-2650	346	17	transformation	transformation	NOUN
issue-2650	346	18	in	in	ADP
issue-2650	346	19	the	the	DET
issue-2650	346	20	manner	manner	NOUN
issue-2650	346	21	organisations	organisation	NOUN
issue-2650	346	22	engage	engage	VERB
issue-2650	346	23	with	with	ADP
issue-2650	346	24	consumers	consumer	NOUN
issue-2650	346	25	and	and	CCONJ
issue-2650	346	26	formulate	formulate	VERB
issue-2650	346	27	their	their	PRON
issue-2650	346	28	marketing	marketing	NOUN
issue-2650	346	29	strategies	strategy	NOUN
issue-2650	346	30	.	.	PUNCT
issue-2650	347	1	marketing	marketing	NOUN
issue-2650	347	2	has	have	AUX
issue-2650	347	3	evolved	evolve	VERB
issue-2650	347	4	from	from	ADP
issue-2650	347	5	mass	mass	ADJ
issue-2650	347	6	communication	communication	NOUN
issue-2650	347	7	via	via	ADP
issue-2650	347	8	traditional	traditional	ADJ
issue-2650	347	9	media	medium	NOUN
issue-2650	347	10	to	to	ADP
issue-2650	347	11	dynamic	dynamic	ADJ
issue-2650	347	12	,	,	PUNCT
issue-2650	347	13	individualised	individualised	ADJ
issue-2650	347	14	interactions	interaction	NOUN
issue-2650	347	15	in	in	ADP
issue-2650	347	16	the	the	DET
issue-2650	347	17	digital	digital	ADJ
issue-2650	347	18	sphere	sphere	NOUN
issue-2650	347	19	,	,	PUNCT
issue-2650	347	20	with	with	ADP
issue-2650	347	21	web	web	NOUN
issue-2650	347	22	3.0	3.0	NUM
issue-2650	347	23	introducing	introduce	VERB
issue-2650	347	24	new	new	ADJ
issue-2650	347	25	paradigms	paradigm	NOUN
issue-2650	347	26	including	include	VERB
issue-2650	347	27	decentralisation	decentralisation	NOUN
issue-2650	347	28	,	,	PUNCT
issue-2650	347	29	blockchain	blockchain	PROPN
issue-2650	347	30	technology	technology	PROPN
issue-2650	347	31	,	,	PUNCT
issue-2650	347	32	and	and	CCONJ
issue-2650	347	33	ai	ai	ADJ
issue-2650	347	34	-	-	PUNCT
issue-2650	347	35	driven	drive	VERB
issue-2650	347	36	personalisation	personalisation	NOUN
issue-2650	347	37	.	.	PUNCT
issue-2650	348	1	these	these	DET
issue-2650	348	2	technologies	technology	NOUN
issue-2650	348	3	engender	engender	VERB
issue-2650	348	4	increased	increase	VERB
issue-2650	348	5	openness	openness	NOUN
issue-2650	348	6	and	and	CCONJ
issue-2650	348	7	trust	trust	NOUN
issue-2650	348	8	,	,	PUNCT
issue-2650	348	9	whilst	whilst	SCONJ
issue-2650	348	10	concomitantly	concomitantly	ADV
issue-2650	348	11	empowering	empower	VERB
issue-2650	348	12	users	user	NOUN
issue-2650	348	13	with	with	ADP
issue-2650	348	14	enhanced	enhanced	ADJ
issue-2650	348	15	control	control	NOUN
issue-2650	348	16	over	over	ADP
issue-2650	348	17	their	their	PRON
issue-2650	348	18	data	datum	NOUN
issue-2650	348	19	and	and	CCONJ
issue-2650	348	20	digital	digital	ADJ
issue-2650	348	21	identities	identity	NOUN
issue-2650	348	22	.	.	PUNCT
issue-2650	349	1	in	in	ADP
issue-2650	349	2	order	order	NOUN
issue-2650	349	3	to	to	PART
issue-2650	349	4	adapt	adapt	VERB
issue-2650	349	5	to	to	ADP
issue-2650	349	6	the	the	DET
issue-2650	349	7	evolving	evolve	VERB
issue-2650	349	8	market	market	NOUN
issue-2650	349	9	,	,	PUNCT
issue-2650	349	10	marketers	marketer	NOUN
issue-2650	349	11	must	must	AUX
issue-2650	349	12	incorporate	incorporate	VERB
issue-2650	349	13	decentralised	decentralised	ADJ
issue-2650	349	14	platforms	platform	NOUN
issue-2650	349	15	,	,	PUNCT
issue-2650	349	16	tokenised	tokenise	VERB
issue-2650	349	17	economies	economy	NOUN
issue-2650	349	18	and	and	CCONJ
issue-2650	349	19	personalised	personalised	ADJ
issue-2650	349	20	content	content	NOUN
issue-2650	349	21	to	to	PART
issue-2650	349	22	build	build	VERB
issue-2650	349	23	stronger	strong	ADJ
issue-2650	349	24	,	,	PUNCT
issue-2650	349	25	trust	trust	NOUN
issue-2650	349	26	-	-	PUNCT
issue-2650	349	27	based	base	VERB
issue-2650	349	28	customer	customer	NOUN
issue-2650	349	29	relationships	relationship	NOUN
issue-2650	349	30	.	.	PUNCT
issue-2650	350	1	the	the	DET
issue-2650	350	2	advent	advent	NOUN
issue-2650	350	3	of	of	ADP
issue-2650	350	4	decentralised	decentralised	ADJ
issue-2650	350	5	applications	application	NOUN
issue-2650	350	6	(	(	PUNCT
issue-2650	350	7	dapps	dapp	NOUN
issue-2650	350	8	)	)	PUNCT
issue-2650	350	9	,	,	PUNCT
issue-2650	350	10	metaverse	metaverse	NOUN
issue-2650	350	11	ecosystems	ecosystem	NOUN
issue-2650	350	12	,	,	PUNCT
issue-2650	350	13	and	and	CCONJ
issue-2650	350	14	blockchain	blockchain	PROPN
issue-2650	350	15	transactions	transaction	NOUN
issue-2650	350	16	necessitates	necessitate	VERB
issue-2650	350	17	a	a	DET
issue-2650	350	18	re	re	NOUN
issue-2650	350	19	-	-	NOUN
issue-2650	350	20	evaluation	evaluation	NOUN
issue-2650	350	21	of	of	ADP
issue-2650	350	22	conventional	conventional	ADJ
issue-2650	350	23	marketing	marketing	NOUN
issue-2650	350	24	strategies	strategy	NOUN
issue-2650	350	25	,	,	PUNCT
issue-2650	350	26	towards	towards	ADP
issue-2650	350	27	community	community	NOUN
issue-2650	350	28	-	-	PUNCT
issue-2650	350	29	oriented	orient	VERB
issue-2650	350	30	and	and	CCONJ
issue-2650	350	31	user	user	NOUN
issue-2650	350	32	-	-	PUNCT
issue-2650	350	33	focused	focus	VERB
issue-2650	350	34	methodologies	methodology	NOUN
issue-2650	350	35	.	.	PUNCT
issue-2650	351	1	moreover	moreover	ADV
issue-2650	351	2	,	,	PUNCT
issue-2650	351	3	web	web	NOUN
issue-2650	351	4	3.0	3.0	NUM
issue-2650	351	5	offers	offer	VERB
issue-2650	351	6	unparalleled	unparalleled	ADJ
issue-2650	351	7	opportunities	opportunity	NOUN
issue-2650	351	8	for	for	ADP
issue-2650	351	9	creativity	creativity	NOUN
issue-2650	351	10	and	and	CCONJ
issue-2650	351	11	engagement	engagement	NOUN
issue-2650	351	12	,	,	PUNCT
issue-2650	351	13	empowering	empower	VERB
issue-2650	351	14	marketers	marketer	NOUN
issue-2650	351	15	to	to	PART
issue-2650	351	16	develop	develop	VERB
issue-2650	351	17	immersive	immersive	ADJ
issue-2650	351	18	and	and	CCONJ
issue-2650	351	19	interactive	interactive	ADJ
issue-2650	351	20	experiences	experience	NOUN
issue-2650	351	21	that	that	PRON
issue-2650	351	22	resonate	resonate	VERB
issue-2650	351	23	with	with	ADP
issue-2650	351	24	contemporary	contemporary	ADJ
issue-2650	351	25	,	,	PUNCT
issue-2650	351	26	techsavvy	techsavvy	ADJ
issue-2650	351	27	consumers	consumer	NOUN
issue-2650	351	28	.	.	PUNCT
issue-2650	352	1	to	to	PART
issue-2650	352	2	thrive	thrive	VERB
issue-2650	352	3	in	in	ADP
issue-2650	352	4	this	this	DET
issue-2650	352	5	new	new	ADJ
issue-2650	352	6	landscape	landscape	NOUN
issue-2650	352	7	,	,	PUNCT
issue-2650	352	8	marketers	marketer	NOUN
issue-2650	352	9	must	must	AUX
issue-2650	352	10	utilise	utilise	VERB
issue-2650	352	11	these	these	DET
issue-2650	352	12	tools	tool	NOUN
issue-2650	352	13	and	and	CCONJ
issue-2650	352	14	anticipate	anticipate	VERB
issue-2650	352	15	the	the	DET
issue-2650	352	16	evolving	evolve	VERB
issue-2650	352	17	expectations	expectation	NOUN
issue-2650	352	18	of	of	ADP
issue-2650	352	19	their	their	PRON
issue-2650	352	20	audience	audience	NOUN
issue-2650	352	21	.	.	PUNCT
issue-2650	353	1	in	in	ADP
issue-2650	353	2	summary	summary	NOUN
issue-2650	353	3	,	,	PUNCT
issue-2650	353	4	web	web	NOUN
issue-2650	353	5	3.0	3.0	NUM
issue-2650	353	6	is	be	AUX
issue-2650	353	7	a	a	DET
issue-2650	353	8	transformative	transformative	ADJ
issue-2650	353	9	phase	phase	NOUN
issue-2650	353	10	in	in	ADP
issue-2650	353	11	marketing	marketing	NOUN
issue-2650	353	12	characterised	characterise	VERB
issue-2650	353	13	by	by	ADP
issue-2650	353	14	consumer	consumer	NOUN
issue-2650	353	15	empowerment	empowerment	NOUN
issue-2650	353	16	,	,	PUNCT
issue-2650	353	17	data	data	NOUN
issue-2650	353	18	governance	governance	NOUN
issue-2650	353	19	,	,	PUNCT
issue-2650	353	20	and	and	CCONJ
issue-2650	353	21	personalised	personalised	ADJ
issue-2650	353	22	experiences	experience	NOUN
issue-2650	353	23	that	that	PRON
issue-2650	353	24	will	will	AUX
issue-2650	353	25	shape	shape	VERB
issue-2650	353	26	future	future	ADJ
issue-2650	353	27	brand	brand	NOUN
issue-2650	353	28	-	-	PUNCT
issue-2650	353	29	customer	customer	NOUN
issue-2650	353	30	relationships	relationship	NOUN
issue-2650	353	31	.	.	PUNCT
issue-2650	354	1	it	it	PRON
issue-2650	354	2	is	be	AUX
issue-2650	354	3	therefore	therefore	ADV
issue-2650	354	4	the	the	DET
issue-2650	354	5	contention	contention	NOUN
issue-2650	354	6	of	of	ADP
issue-2650	354	7	this	this	DET
issue-2650	354	8	paper	paper	NOUN
issue-2650	354	9	that	that	PRON
issue-2650	354	10	businesses	business	NOUN
issue-2650	354	11	which	which	PRON
issue-2650	354	12	are	be	AUX
issue-2650	354	13	able	able	ADJ
issue-2650	354	14	to	to	PART
issue-2650	354	15	leverage	leverage	VERB
issue-2650	354	16	these	these	DET
issue-2650	354	17	developing	develop	VERB
issue-2650	354	18	trends	trend	NOUN
issue-2650	354	19	will	will	AUX
issue-2650	354	20	prosper	prosper	VERB
issue-2650	354	21	in	in	ADP
issue-2650	354	22	the	the	DET
issue-2650	354	23	digital	digital	ADJ
issue-2650	354	24	economy	economy	NOUN
issue-2650	354	25	and	and	CCONJ
issue-2650	354	26	cultivate	cultivate	VERB
issue-2650	354	27	stronger	strong	ADJ
issue-2650	354	28	,	,	PUNCT
issue-2650	354	29	more	more	ADV
issue-2650	354	30	significant	significant	ADJ
issue-2650	354	31	connections	connection	NOUN
issue-2650	354	32	with	with	ADP
issue-2650	354	33	their	their	PRON
issue-2650	354	34	customers	customer	NOUN
issue-2650	354	35	.	.	PUNCT
issue-2650	355	1	references	reference	NOUN
issue-2650	355	2	:	:	PUNCT
issue-2650	355	3	balcıoğlu	balcıoğlu	NOUN
issue-2650	355	4	,	,	PUNCT
issue-2650	355	5	y.	y.	PROPN
issue-2650	355	6	s.	s.	PROPN
issue-2650	355	7	(	(	PUNCT
issue-2650	355	8	2024	2024	NUM
issue-2650	355	9	)	)	PUNCT
issue-2650	355	10	.	.	PUNCT
issue-2650	356	1	virtual	virtual	ADJ
issue-2650	356	2	marketing	marketing	NOUN
issue-2650	356	3	dynamics	dynamic	NOUN
issue-2650	356	4	:	:	PUNCT
issue-2650	356	5	leximancer	leximancer	NOUN
issue-2650	356	6	-	-	PUNCT
issue-2650	356	7	driven	drive	VERB
issue-2650	356	8	insights	insight	NOUN
issue-2650	356	9	from	from	ADP
issue-2650	356	10	social	social	ADJ
issue-2650	356	11	media	medium	NOUN
issue-2650	356	12	trends	trend	NOUN
issue-2650	356	13	.	.	PUNCT
issue-2650	357	1	journal	journal	NOUN
issue-2650	357	2	of	of	ADP
issue-2650	357	3	business	business	NOUN
issue-2650	357	4	research	research	NOUN
issue-2650	357	5	–	–	PUNCT
issue-2650	357	6	turk	turk	NOUN
issue-2650	357	7	,	,	PUNCT
issue-2650	357	8	vol	vol	NOUN
issue-2650	357	9	.	.	PROPN
issue-2650	357	10	16(2	16(2	NUM
issue-2650	357	11	)	)	PUNCT
issue-2650	357	12	,	,	PUNCT
issue-2650	358	1	p.	p.	NOUN
issue-2650	358	2	837–851	837–851	NUM
issue-2650	358	3	.	.	PUNCT
issue-2650	359	1	doi	doi	NOUN
issue-2650	359	2	:	:	PUNCT
issue-2650	359	3	https://doi.org/10.20491/isarder.2024.1828	https://doi.org/10.20491/isarder.2024.1828	PROPN
issue-2650	359	4	dastane	dastane	NOUN
issue-2650	359	5	,	,	PUNCT
issue-2650	359	6	o.	o.	PROPN
issue-2650	359	7	(	(	PUNCT
issue-2650	359	8	2020	2020	NUM
issue-2650	359	9	)	)	PUNCT
issue-2650	359	10	.	.	PUNCT
issue-2650	360	1	impact	impact	NOUN
issue-2650	360	2	of	of	ADP
issue-2650	360	3	digital	digital	ADJ
issue-2650	360	4	marketing	marketing	NOUN
issue-2650	360	5	on	on	ADP
issue-2650	360	6	online	online	ADJ
issue-2650	360	7	purchase	purchase	NOUN
issue-2650	360	8	intention	intention	NOUN
issue-2650	360	9	:	:	PUNCT
issue-2650	360	10	mediation	mediation	NOUN
issue-2650	360	11	effect	effect	NOUN
issue-2650	360	12	of	of	ADP
issue-2650	360	13	customer	customer	NOUN
issue-2650	360	14	relationship	relationship	NOUN
issue-2650	360	15	management	management	NOUN
issue-2650	360	16	.	.	PUNCT
issue-2650	361	1	journal	journal	PROPN
issue-2650	361	2	of	of	ADP
issue-2650	361	3	asian	asian	ADJ
issue-2650	361	4	business	business	NOUN
issue-2650	361	5	strategy	strategy	NOUN
issue-2650	361	6	,	,	PUNCT
issue-2650	361	7	vol	vol	NOUN
issue-2650	361	8	.	.	PUNCT
issue-2650	361	9	10(1	10(1	NUM
issue-2650	361	10	)	)	PUNCT
issue-2650	361	11	,	,	PUNCT
issue-2650	361	12	p.	p.	NOUN
issue-2650	361	13	142–158	142–158	NUM
issue-2650	361	14	.	.	PUNCT
issue-2650	362	1	doi	doi	NOUN
issue-2650	362	2	:	:	PUNCT
issue-2650	362	3	https://doi.org/	https://doi.org/	NOUN
issue-2650	362	4	10.18488	10.18488	NUM
issue-2650	362	5	/	/	SYM
issue-2650	362	6	journal.1006.2020.101.142.158	journal.1006.2020.101.142.158	PROPN
issue-2650	362	7	dominici	dominici	NOUN
issue-2650	362	8	,	,	PUNCT
issue-2650	362	9	g.	g.	PROPN
issue-2650	362	10	(	(	PUNCT
issue-2650	362	11	2009	2009	NUM
issue-2650	362	12	)	)	PUNCT
issue-2650	362	13	.	.	PUNCT
issue-2650	363	1	from	from	ADP
issue-2650	363	2	marketing	market	VERB
issue-2650	363	3	mix	mix	NOUN
issue-2650	363	4	to	to	ADP
issue-2650	363	5	e	e	NOUN
issue-2650	363	6	-	-	ADJ
issue-2650	363	7	marketing	marketing	ADJ
issue-2650	363	8	mix	mix	NOUN
issue-2650	363	9	:	:	PUNCT
issue-2650	363	10	a	a	DET
issue-2650	363	11	literature	literature	NOUN
issue-2650	363	12	overview	overview	NOUN
issue-2650	363	13	and	and	CCONJ
issue-2650	363	14	classification	classification	NOUN
issue-2650	363	15	.	.	PUNCT
issue-2650	364	1	canadian	canadian	ADJ
issue-2650	364	2	center	center	NOUN
issue-2650	364	3	of	of	ADP
issue-2650	364	4	science	science	NOUN
issue-2650	364	5	and	and	CCONJ
issue-2650	364	6	education	education	NOUN
issue-2650	364	7	,	,	PUNCT
issue-2650	364	8	vol	vol	NOUN
issue-2650	364	9	.	.	PUNCT
issue-2650	364	10	4(9	4(9	NUM
issue-2650	364	11	)	)	PUNCT
issue-2650	364	12	,	,	PUNCT
issue-2650	364	13	p.	p.	NOUN
issue-2650	364	14	17–24	17–24	NUM
issue-2650	364	15	.	.	PUNCT
issue-2650	365	1	doi	doi	NOUN
issue-2650	365	2	:	:	PUNCT
issue-2650	365	3	https://doi.org/10.5539/ijbm.v4n9p17	https://doi.org/10.5539/ijbm.v4n9p17	X
issue-2650	365	4	du	du	PROPN
issue-2650	365	5	,	,	PUNCT
issue-2650	365	6	z.	z.	PROPN
issue-2650	365	7	,	,	PUNCT
issue-2650	365	8	li	li	PROPN
issue-2650	365	9	,	,	PUNCT
issue-2650	365	10	j.	j.	PROPN
issue-2650	365	11	,	,	PUNCT
issue-2650	365	12	&	&	CCONJ
issue-2650	365	13	wang	wang	PROPN
issue-2650	365	14	,	,	PUNCT
issue-2650	365	15	t.	t.	PROPN
issue-2650	365	16	(	(	PUNCT
issue-2650	365	17	2022	2022	NUM
issue-2650	365	18	)	)	PUNCT
issue-2650	365	19	.	.	PUNCT
issue-2650	366	1	augmented	augment	VERB
issue-2650	366	2	reality	reality	NOUN
issue-2650	366	3	marketing	marketing	NOUN
issue-2650	366	4	:	:	PUNCT
issue-2650	366	5	a	a	DET
issue-2650	366	6	systematic	systematic	ADJ
issue-2650	366	7	literature	literature	NOUN
issue-2650	366	8	review	review	NOUN
issue-2650	366	9	and	and	CCONJ
issue-2650	366	10	an	an	DET
issue-2650	366	11	agenda	agenda	NOUN
issue-2650	366	12	for	for	ADP
issue-2650	366	13	future	future	ADJ
issue-2650	366	14	inquiry	inquiry	NOUN
issue-2650	366	15	.	.	PUNCT
issue-2650	367	1	frontiers	frontier	NOUN
issue-2650	367	2	in	in	ADP
issue-2650	367	3	psychology	psychology	NOUN
issue-2650	367	4	,	,	PUNCT
issue-2650	367	5	13:925963	13:925963	NUM
issue-2650	367	6	.	.	PUNCT
issue-2650	368	1	doi	doi	NOUN
issue-2650	368	2	:	:	PUNCT
issue-2650	368	3	https://doi.org/10.3389/fpsyg.2022.925963	https://doi.org/10.3389/fpsyg.2022.925963	PROPN
issue-2650	368	4	durai	durai	PROPN
issue-2650	368	5	,	,	PUNCT
issue-2650	368	6	t.	t.	PROPN
issue-2650	368	7	,	,	PUNCT
issue-2650	368	8	&	&	CCONJ
issue-2650	368	9	king	king	PROPN
issue-2650	368	10	,	,	PUNCT
issue-2650	368	11	r.	r.	PROPN
issue-2650	368	12	(	(	PUNCT
issue-2650	368	13	2019	2019	NUM
issue-2650	368	14	)	)	PUNCT
issue-2650	368	15	.	.	PUNCT
issue-2650	369	1	impact	impact	NOUN
issue-2650	369	2	of	of	ADP
issue-2650	369	3	digital	digital	ADJ
issue-2650	369	4	marketing	marketing	NOUN
issue-2650	369	5	on	on	ADP
issue-2650	369	6	the	the	DET
issue-2650	369	7	growth	growth	NOUN
issue-2650	369	8	of	of	ADP
issue-2650	369	9	consumerism	consumerism	NOUN
issue-2650	369	10	.	.	PUNCT
issue-2650	370	1	relx	relx	PROPN
issue-2650	370	2	group	group	PROPN
issue-2650	370	3	(	(	PUNCT
issue-2650	370	4	netherlands	netherlands	PROPN
issue-2650	370	5	)	)	PUNCT
issue-2650	370	6	.	.	PUNCT
issue-2650	371	1	doi	doi	NOUN
issue-2650	371	2	:	:	PUNCT
issue-2650	371	3	https://doi.org/10.2139/ssrn.3344421	https://doi.org/10.2139/ssrn.3344421	PROPN
issue-2650	371	4	baltic	baltic	PROPN
issue-2650	371	5	journal	journal	PROPN
issue-2650	371	6	of	of	ADP
issue-2650	371	7	economic	economic	ADJ
issue-2650	371	8	studies	study	NOUN
issue-2650	371	9	281	281	NUM
issue-2650	371	10	vol	vol	NOUN
issue-2650	371	11	.	.	PUNCT
issue-2650	372	1	10	10	NUM
issue-2650	372	2	no	no	NOUN
issue-2650	372	3	.	.	NOUN
issue-2650	372	4	5	5	NUM
issue-2650	372	5	,	,	PUNCT
issue-2650	372	6	2024	2024	NUM
issue-2650	372	7	faruk	faruk	PROPN
issue-2650	372	8	,	,	PUNCT
issue-2650	372	9	m.	m.	NOUN
issue-2650	372	10	,	,	PUNCT
issue-2650	372	11	rahman	rahman	PROPN
issue-2650	372	12	,	,	PUNCT
issue-2650	372	13	m.	m.	NOUN
issue-2650	372	14	,	,	PUNCT
issue-2650	372	15	&	&	CCONJ
issue-2650	372	16	hasan	hasan	PROPN
issue-2650	372	17	,	,	PUNCT
issue-2650	372	18	s.	s.	PROPN
issue-2650	372	19	(	(	PUNCT
issue-2650	372	20	2021	2021	NUM
issue-2650	372	21	)	)	PUNCT
issue-2650	372	22	.	.	PUNCT
issue-2650	373	1	how	how	SCONJ
issue-2650	373	2	digital	digital	ADJ
issue-2650	373	3	marketing	marketing	NOUN
issue-2650	373	4	evolved	evolve	VERB
issue-2650	373	5	over	over	ADP
issue-2650	373	6	time	time	NOUN
issue-2650	373	7	:	:	PUNCT
issue-2650	373	8	a	a	DET
issue-2650	373	9	bibliometric	bibliometric	ADJ
issue-2650	373	10	analysis	analysis	NOUN
issue-2650	373	11	on	on	ADP
issue-2650	373	12	scopus	scopus	PROPN
issue-2650	373	13	database	database	NOUN
issue-2650	373	14	.	.	PUNCT
issue-2650	374	1	elsevier	elsevier	PROPN
issue-2650	374	2	bv	bv	PROPN
issue-2650	374	3	,	,	PUNCT
issue-2650	374	4	7(12	7(12	NUM
issue-2650	374	5	)	)	PUNCT
issue-2650	374	6	,	,	PUNCT
issue-2650	374	7	e08603	e08603	PROPN
issue-2650	374	8	-	-	PUNCT
issue-2650	374	9	e08603	e08603	PROPN
issue-2650	374	10	.	.	PUNCT
issue-2650	375	1	doi	doi	PROPN
issue-2650	375	2	:	:	PUNCT
issue-2650	375	3	https://doi.org/10.1016/j.heliyon.2021.e08603	https://doi.org/10.1016/j.heliyon.2021.e08603	VERB
issue-2650	375	4	gatomatis	gatomatis	NOUN
issue-2650	375	5	,	,	PUNCT
issue-2650	375	6	p.	p.	NOUN
issue-2650	375	7	,	,	PUNCT
issue-2650	375	8	bogonikolos	bogonikolos	PROPN
issue-2650	375	9	,	,	PUNCT
issue-2650	375	10	n.	n.	NOUN
issue-2650	375	11	,	,	PUNCT
issue-2650	375	12	&	&	CCONJ
issue-2650	375	13	chatzichristos	chatzichristo	NOUN
issue-2650	375	14	,	,	PUNCT
issue-2650	375	15	i.	i.	NOUN
issue-2650	375	16	(	(	PUNCT
issue-2650	375	17	2022	2022	NUM
issue-2650	375	18	)	)	PUNCT
issue-2650	375	19	.	.	PUNCT
issue-2650	376	1	towards	towards	ADP
issue-2650	376	2	the	the	DET
issue-2650	376	3	era	era	NOUN
issue-2650	376	4	of	of	ADP
issue-2650	376	5	web	web	NOUN
issue-2650	376	6	3.0	3.0	NUM
issue-2650	376	7	and	and	CCONJ
issue-2650	376	8	the	the	DET
issue-2650	376	9	marketing	marketing	NOUN
issue-2650	376	10	3.0	3.0	NUM
issue-2650	376	11	.	.	PUNCT
issue-2650	377	1	international	international	ADJ
issue-2650	377	2	journal	journal	PROPN
issue-2650	377	3	of	of	ADP
issue-2650	377	4	business	business	PROPN
issue-2650	377	5	&	&	CCONJ
issue-2650	377	6	amp	amp	PROPN
issue-2650	377	7	;	;	PUNCT
issue-2650	377	8	management	management	NOUN
issue-2650	377	9	studies	study	NOUN
issue-2650	377	10	,	,	PUNCT
issue-2650	377	11	vol	vol	NOUN
issue-2650	377	12	.	.	PUNCT
issue-2650	377	13	03(12	03(12	PROPN
issue-2650	377	14	)	)	PUNCT
issue-2650	377	15	,	,	PUNCT
issue-2650	378	1	p.	p.	NOUN
issue-2650	378	2	76–83	76–83	NUM
issue-2650	378	3	.	.	PUNCT
issue-2650	379	1	doi	doi	NOUN
issue-2650	379	2	:	:	PUNCT
issue-2650	379	3	https://doi.org/10.56734/	https://doi.org/10.56734/	PROPN
issue-2650	379	4	ijbms.v3n12a6	ijbms.v3n12a6	NOUN
issue-2650	379	5	ghelani	ghelani	PROPN
issue-2650	379	6	,	,	PUNCT
issue-2650	379	7	d.	d.	PROPN
issue-2650	379	8	and	and	CCONJ
issue-2650	379	9	hua	hua	PROPN
issue-2650	379	10	,	,	PUNCT
issue-2650	379	11	t.	t.	PROPN
issue-2650	379	12	k.	k.	PROPN
issue-2650	379	13	(	(	PUNCT
issue-2650	379	14	2022	2022	NUM
issue-2650	379	15	)	)	PUNCT
issue-2650	379	16	.	.	PUNCT
issue-2650	380	1	conceptual	conceptual	ADJ
issue-2650	380	2	framework	framework	NOUN
issue-2650	380	3	of	of	ADP
issue-2650	380	4	web	web	NOUN
issue-2650	380	5	3.0	3.0	NUM
issue-2650	380	6	and	and	CCONJ
issue-2650	380	7	impact	impact	NOUN
issue-2650	380	8	on	on	ADP
issue-2650	380	9	marketing	marketing	NOUN
issue-2650	380	10	,	,	PUNCT
issue-2650	380	11	artificial	artificial	ADJ
issue-2650	380	12	intelligence	intelligence	NOUN
issue-2650	380	13	,	,	PUNCT
issue-2650	380	14	and	and	CCONJ
issue-2650	380	15	blockchain	blockchain	PROPN
issue-2650	380	16	.	.	PUNCT
issue-2650	381	1	international	international	ADJ
issue-2650	381	2	journal	journal	PROPN
issue-2650	381	3	of	of	ADP
issue-2650	381	4	information	information	NOUN
issue-2650	381	5	and	and	CCONJ
issue-2650	381	6	communication	communication	NOUN
issue-2650	381	7	sciences	science	NOUN
issue-2650	381	8	,	,	PUNCT
issue-2650	381	9	vol	vol	NOUN
issue-2650	381	10	.	.	PUNCT
issue-2650	381	11	7(1	7(1	NUM
issue-2650	381	12	)	)	PUNCT
issue-2650	381	13	,	,	PUNCT
issue-2650	381	14	p.	p.	NOUN
issue-2650	381	15	10	10	NUM
issue-2650	381	16	.	.	PUNCT
issue-2650	382	1	doi	doi	NOUN
issue-2650	382	2	:	:	PUNCT
issue-2650	382	3	https://doi.org/10.11648/j.ijics.20220701.12	https://doi.org/10.11648/j.ijics.20220701.12	PROPN
issue-2650	382	4	granata	granata	PROPN
issue-2650	382	5	,	,	PUNCT
issue-2650	382	6	g.	g.	PROPN
issue-2650	382	7	,	,	PUNCT
issue-2650	382	8	&	&	CCONJ
issue-2650	382	9	scozzeze	scozzeze	PROPN
issue-2650	382	10	g.	g.	PROPN
issue-2650	382	11	(	(	PUNCT
issue-2650	382	12	2017	2017	NUM
issue-2650	382	13	)	)	PUNCT
issue-2650	382	14	.	.	PUNCT
issue-2650	383	1	the	the	DET
issue-2650	383	2	influence	influence	NOUN
issue-2650	383	3	of	of	ADP
issue-2650	383	4	virtual	virtual	ADJ
issue-2650	383	5	communities	community	NOUN
issue-2650	383	6	in	in	ADP
issue-2650	383	7	marketing	marketing	NOUN
issue-2650	383	8	decision	decision	NOUN
issue-2650	383	9	in	in	ADP
issue-2650	383	10	international	international	ADJ
issue-2650	383	11	business	business	NOUN
issue-2650	383	12	research	research	NOUN
issue-2650	383	13	,	,	PUNCT
issue-2650	383	14	vol	vol	NOUN
issue-2650	383	15	.	.	PROPN
issue-2650	383	16	10	10	NUM
issue-2650	383	17	n	n	NUM
issue-2650	383	18	12	12	NUM
issue-2650	383	19	,	,	PUNCT
issue-2650	383	20	issn	issn	PROPN
issue-2650	383	21	1913	1913	NUM
issue-2650	383	22	-	-	SYM
issue-2650	383	23	9004	9004	NUM
issue-2650	383	24	.	.	PUNCT
issue-2650	384	1	halil	halil	PROPN
issue-2650	384	2	efendioğlu	efendioğlu	PROPN
issue-2650	384	3	,	,	PUNCT
issue-2650	384	4	i̇.	i̇.	PROPN
issue-2650	384	5	(	(	PUNCT
issue-2650	384	6	2023	2023	NUM
issue-2650	384	7	)	)	PUNCT
issue-2650	384	8	.	.	PUNCT
issue-2650	385	1	the	the	DET
issue-2650	385	2	change	change	NOUN
issue-2650	385	3	of	of	ADP
issue-2650	385	4	digital	digital	ADJ
issue-2650	385	5	marketing	marketing	NOUN
issue-2650	385	6	with	with	ADP
issue-2650	385	7	artificial	artificial	ADJ
issue-2650	385	8	intelligence	intelligence	NOUN
issue-2650	385	9	.	.	PUNCT
issue-2650	386	1	proceedings	proceeding	NOUN
issue-2650	386	2	of	of	ADP
issue-2650	386	3	the	the	DET
issue-2650	386	4	7th	7th	ADJ
issue-2650	386	5	international	international	ADJ
issue-2650	386	6	conference	conference	NOUN
issue-2650	386	7	on	on	ADP
issue-2650	386	8	applied	apply	VERB
issue-2650	386	9	research	research	NOUN
issue-2650	386	10	in	in	ADP
issue-2650	386	11	management	management	NOUN
issue-2650	386	12	,	,	PUNCT
issue-2650	386	13	economics	economic	NOUN
issue-2650	386	14	and	and	CCONJ
issue-2650	386	15	accounting	accounting	NOUN
issue-2650	386	16	.	.	PUNCT
issue-2650	387	1	doi	doi	NOUN
issue-2650	387	2	:	:	PUNCT
issue-2650	387	3	https://doi.org/10.33422/7th.iarmea.2023.07.101	https://doi.org/10.33422/7th.iarmea.2023.07.101	PROPN
issue-2650	387	4	jackson	jackson	PROPN
issue-2650	387	5	,	,	PUNCT
issue-2650	387	6	g	g	PROPN
issue-2650	387	7	i.	i.	PROPN
issue-2650	387	8	,	,	PUNCT
issue-2650	387	9	&	&	CCONJ
issue-2650	387	10	ahuja	ahuja	PROPN
issue-2650	387	11	,	,	PUNCT
issue-2650	387	12	v.	v.	PROPN
issue-2650	387	13	(	(	PUNCT
issue-2650	387	14	2016	2016	NUM
issue-2650	387	15	)	)	PUNCT
issue-2650	387	16	.	.	PUNCT
issue-2650	388	1	dawn	dawn	NOUN
issue-2650	388	2	of	of	ADP
issue-2650	388	3	the	the	DET
issue-2650	388	4	digital	digital	ADJ
issue-2650	388	5	age	age	NOUN
issue-2650	388	6	and	and	CCONJ
issue-2650	388	7	the	the	DET
issue-2650	388	8	evolution	evolution	NOUN
issue-2650	388	9	of	of	ADP
issue-2650	388	10	the	the	DET
issue-2650	388	11	marketing	marketing	NOUN
issue-2650	388	12	mix	mix	NOUN
issue-2650	388	13	.	.	PUNCT
issue-2650	389	1	springer	springer	NOUN
issue-2650	389	2	science+business	science+business	NOUN
issue-2650	389	3	media	medium	NOUN
issue-2650	389	4	,	,	PUNCT
issue-2650	389	5	vol	vol	NOUN
issue-2650	389	6	.	.	PUNCT
issue-2650	389	7	17(3	17(3	NUM
issue-2650	389	8	)	)	PUNCT
issue-2650	389	9	,	,	PUNCT
issue-2650	390	1	p.	p.	NOUN
issue-2650	390	2	170–186	170–186	NUM
issue-2650	390	3	.	.	PUNCT
issue-2650	391	1	doi	doi	NOUN
issue-2650	391	2	:	:	PUNCT
issue-2650	391	3	https://doi.org/10.1057/dddmp.2016.3	https://doi.org/10.1057/dddmp.2016.3	PROPN
issue-2650	391	4	kannan	kannan	PROPN
issue-2650	391	5	,	,	PUNCT
issue-2650	391	6	p.	p.	PROPN
issue-2650	391	7	,	,	PUNCT
issue-2650	391	8	&	&	CCONJ
issue-2650	391	9	li	li	PROPN
issue-2650	391	10	,	,	PUNCT
issue-2650	391	11	h.	h.	PROPN
issue-2650	391	12	(	(	PUNCT
issue-2650	391	13	2017	2017	NUM
issue-2650	391	14	)	)	PUNCT
issue-2650	391	15	.	.	PUNCT
issue-2650	392	1	digital	digital	ADJ
issue-2650	392	2	marketing	marketing	NOUN
issue-2650	392	3	:	:	PUNCT
issue-2650	392	4	a	a	DET
issue-2650	392	5	framework	framework	NOUN
issue-2650	392	6	,	,	PUNCT
issue-2650	392	7	review	review	NOUN
issue-2650	392	8	and	and	CCONJ
issue-2650	392	9	research	research	NOUN
issue-2650	392	10	agenda	agenda	NOUN
issue-2650	392	11	.	.	PUNCT
issue-2650	393	1	elsevier	elsevier	PROPN
issue-2650	393	2	bv	bv	PROPN
issue-2650	393	3	,	,	PUNCT
issue-2650	393	4	vol	vol	NOUN
issue-2650	393	5	.	.	PUNCT
issue-2650	393	6	34(1	34(1	NUM
issue-2650	393	7	)	)	PUNCT
issue-2650	393	8	,	,	PUNCT
issue-2650	393	9	p.	p.	NOUN
issue-2650	393	10	22–45	22–45	NUM
issue-2650	393	11	.	.	PUNCT
issue-2650	394	1	doi	doi	PROPN
issue-2650	394	2	:	:	PUNCT
issue-2650	394	3	https://doi.org/10.1016/j.ijresmar.2016.11.006	https://doi.org/10.1016/j.ijresmar.2016.11.006	PROPN
issue-2650	394	4	kotler	kotler	NOUN
issue-2650	394	5	,	,	PUNCT
issue-2650	394	6	p.	p.	PROPN
issue-2650	394	7	,	,	PUNCT
issue-2650	394	8	kartajaya	kartajaya	PROPN
issue-2650	394	9	,	,	PUNCT
issue-2650	394	10	h.	h.	PROPN
issue-2650	394	11	,	,	PUNCT
issue-2650	394	12	&	&	CCONJ
issue-2650	394	13	setiawan	setiawan	PROPN
issue-2650	394	14	,	,	PUNCT
issue-2650	394	15	i.	i.	PROPN
issue-2650	394	16	(	(	PUNCT
issue-2650	394	17	2019	2019	NUM
issue-2650	394	18	)	)	PUNCT
issue-2650	394	19	.	.	PUNCT
issue-2650	395	1	marketing	market	VERB
issue-2650	395	2	4.0	4.0	NUM
issue-2650	395	3	:	:	PUNCT
issue-2650	395	4	moving	move	VERB
issue-2650	395	5	from	from	ADP
issue-2650	395	6	traditional	traditional	ADJ
issue-2650	395	7	to	to	ADP
issue-2650	395	8	digital	digital	PROPN
issue-2650	395	9	.	.	PUNCT
issue-2650	396	1	wiley	wiley	PROPN
issue-2650	396	2	.	.	PUNCT
issue-2650	397	1	krishen	krishen	PROPN
issue-2650	397	2	,	,	PUNCT
issue-2650	397	3	a	a	DET
issue-2650	397	4	s.	s.	PROPN
issue-2650	397	5	,	,	PUNCT
issue-2650	397	6	dwivedi	dwivedi	PROPN
issue-2650	397	7	,	,	PUNCT
issue-2650	397	8	y	y	PROPN
issue-2650	397	9	k.	k.	PROPN
issue-2650	397	10	,	,	PUNCT
issue-2650	397	11	bindu	bindu	NOUN
issue-2650	397	12	,	,	PUNCT
issue-2650	397	13	n.	n.	NOUN
issue-2650	397	14	,	,	PUNCT
issue-2650	397	15	&	&	CCONJ
issue-2650	397	16	kumar	kumar	PROPN
issue-2650	397	17	,	,	PUNCT
issue-2650	397	18	k	k	PROPN
issue-2650	397	19	s.	s.	PROPN
issue-2650	397	20	(	(	PUNCT
issue-2650	397	21	2021	2021	NUM
issue-2650	397	22	)	)	PUNCT
issue-2650	397	23	.	.	PUNCT
issue-2650	398	1	a	a	DET
issue-2650	398	2	broad	broad	ADJ
issue-2650	398	3	overview	overview	NOUN
issue-2650	398	4	of	of	ADP
issue-2650	398	5	interactive	interactive	ADJ
issue-2650	398	6	digital	digital	ADJ
issue-2650	398	7	marketing	marketing	NOUN
issue-2650	398	8	:	:	PUNCT
issue-2650	398	9	a	a	DET
issue-2650	398	10	bibliometric	bibliometric	ADJ
issue-2650	398	11	network	network	NOUN
issue-2650	398	12	analysis	analysis	NOUN
issue-2650	398	13	.	.	PUNCT
issue-2650	399	1	elsevier	elsevier	PROPN
issue-2650	399	2	bv	bv	PROPN
issue-2650	399	3	,	,	PUNCT
issue-2650	399	4	vol	vol	NOUN
issue-2650	399	5	.	.	PROPN
issue-2650	399	6	131	131	NUM
issue-2650	399	7	,	,	PUNCT
issue-2650	399	8	p.	p.	NOUN
issue-2650	399	9	183–195	183–195	NUM
issue-2650	399	10	.	.	PUNCT
issue-2650	400	1	doi	doi	NOUN
issue-2650	400	2	:	:	PUNCT
issue-2650	400	3	https://doi.org/10.1016/	https://doi.org/10.1016/	PROPN
issue-2650	400	4	j.jbusres.2021.03.061	j.jbusres.2021.03.061	PROPN
issue-2650	400	5	patel	patel	NOUN
issue-2650	400	6	,	,	PUNCT
issue-2650	400	7	n.	n.	PROPN
issue-2650	400	8	(	(	PUNCT
issue-2650	400	9	2020	2020	NUM
issue-2650	400	10	)	)	PUNCT
issue-2650	400	11	.	.	PUNCT
issue-2650	401	1	hustle	hustle	NOUN
issue-2650	401	2	:	:	PUNCT
issue-2650	401	3	the	the	DET
issue-2650	401	4	power	power	NOUN
issue-2650	401	5	to	to	PART
issue-2650	401	6	charge	charge	VERB
issue-2650	401	7	your	your	PRON
issue-2650	401	8	life	life	NOUN
issue-2650	401	9	with	with	ADP
issue-2650	401	10	money	money	NOUN
issue-2650	401	11	,	,	PUNCT
issue-2650	401	12	meaning	meaning	NOUN
issue-2650	401	13	,	,	PUNCT
issue-2650	401	14	and	and	CCONJ
issue-2650	401	15	momentum	momentum	NOUN
issue-2650	401	16	.	.	PUNCT
issue-2650	402	1	rodale	rodale	PROPN
issue-2650	402	2	books	book	NOUN
issue-2650	402	3	.	.	PUNCT
issue-2650	403	1	sheth	sheth	PROPN
issue-2650	403	2	,	,	PUNCT
issue-2650	403	3	j.	j.	PROPN
issue-2650	403	4	(	(	PUNCT
issue-2650	403	5	2008	2008	NUM
issue-2650	403	6	)	)	PUNCT
issue-2650	403	7	.	.	PUNCT
issue-2650	404	1	the	the	DET
issue-2650	404	2	4	4	NUM
issue-2650	404	3	a	a	DET
issue-2650	404	4	's	's	NOUN
issue-2650	404	5	of	of	ADP
issue-2650	404	6	marketing	marketing	NOUN
issue-2650	404	7	:	:	PUNCT
issue-2650	404	8	creating	create	VERB
issue-2650	404	9	value	value	NOUN
issue-2650	404	10	for	for	ADP
issue-2650	404	11	customers	customer	NOUN
issue-2650	404	12	,	,	PUNCT
issue-2650	404	13	companies	company	NOUN
issue-2650	404	14	,	,	PUNCT
issue-2650	404	15	and	and	CCONJ
issue-2650	404	16	society	society	NOUN
issue-2650	404	17	.	.	PUNCT
issue-2650	405	1	routledge	routledge	PROPN
issue-2650	405	2	.	.	PUNCT
issue-2650	406	1	soni	soni	PROPN
issue-2650	406	2	,	,	PUNCT
issue-2650	406	3	r.	r.	PROPN
issue-2650	406	4	(	(	PUNCT
issue-2650	406	5	2020	2020	NUM
issue-2650	406	6	,	,	PUNCT
issue-2650	406	7	december	december	PROPN
issue-2650	406	8	10	10	NUM
issue-2650	406	9	)	)	PUNCT
issue-2650	406	10	.	.	PUNCT
issue-2650	407	1	what	what	PRON
issue-2650	407	2	is	be	AUX
issue-2650	407	3	digital	digital	ADJ
issue-2650	407	4	marketing	marketing	NOUN
issue-2650	407	5	?	?	PUNCT
issue-2650	407	6	,	,	PUNCT
issue-2650	407	7	6(3	6(3	NUM
issue-2650	407	8	)	)	PUNCT
issue-2650	407	9	.	.	PUNCT
issue-2650	408	1	https://j.vidhyayanaejournal.org/index.php/	https://j.vidhyayanaejournal.org/index.php/	NUM
issue-2650	408	2	journal	journal	NOUN
issue-2650	408	3	/	/	SYM
issue-2650	408	4	article	article	NOUN
issue-2650	408	5	/	/	SYM
issue-2650	408	6	view/91	view/91	NOUN
issue-2650	408	7	stone	stone	NOUN
issue-2650	408	8	,	,	PUNCT
issue-2650	408	9	d	d	PROPN
issue-2650	408	10	k.	k.	PROPN
issue-2650	408	11	(	(	PUNCT
issue-2650	408	12	2012	2012	NUM
issue-2650	408	13	,	,	PUNCT
issue-2650	408	14	april	april	PROPN
issue-2650	408	15	1	1	NUM
issue-2650	408	16	)	)	PUNCT
issue-2650	408	17	.	.	PUNCT
issue-2650	409	1	mobile	mobile	ADJ
issue-2650	409	2	–	–	PUNCT
issue-2650	409	3	more	more	ADJ
issue-2650	409	4	than	than	ADP
issue-2650	409	5	a	a	DET
issue-2650	409	6	magic	magic	ADJ
issue-2650	409	7	moment	moment	NOUN
issue-2650	409	8	for	for	ADP
issue-2650	409	9	marketers	marketer	NOUN
issue-2650	409	10	?	?	PUNCT
issue-2650	409	11	.	.	PUNCT
issue-2650	410	1	springer	springer	NOUN
issue-2650	410	2	science+business	science+business	NOUN
issue-2650	410	3	media	medium	NOUN
issue-2650	410	4	,	,	PUNCT
issue-2650	410	5	vol	vol	NOUN
issue-2650	410	6	.	.	PUNCT
issue-2650	410	7	13(4	13(4	NUM
issue-2650	410	8	)	)	PUNCT
issue-2650	410	9	,	,	PUNCT
issue-2650	411	1	p.	p.	NOUN
issue-2650	411	2	280–294	280–294	NUM
issue-2650	411	3	.	.	PUNCT
issue-2650	412	1	doi	doi	NOUN
issue-2650	412	2	:	:	PUNCT
issue-2650	412	3	https://doi.org/10.1057/dddmp.2012.1	https://doi.org/10.1057/dddmp.2012.1	PROPN
issue-2650	412	4	sundararajan	sundararajan	NOUN
issue-2650	412	5	,	,	PUNCT
issue-2650	412	6	a.	a.	NOUN
issue-2650	412	7	(	(	PUNCT
issue-2650	412	8	2014	2014	NUM
issue-2650	412	9	)	)	PUNCT
issue-2650	412	10	.	.	PUNCT
issue-2650	413	1	the	the	DET
issue-2650	413	2	sharing	sharing	NOUN
issue-2650	413	3	economy	economy	NOUN
issue-2650	413	4	:	:	PUNCT
issue-2650	413	5	the	the	DET
issue-2650	413	6	end	end	NOUN
issue-2650	413	7	of	of	ADP
issue-2650	413	8	employment	employment	NOUN
issue-2650	413	9	and	and	CCONJ
issue-2650	413	10	the	the	DET
issue-2650	413	11	rise	rise	NOUN
issue-2650	413	12	of	of	ADP
issue-2650	413	13	crowd	crowd	NOUN
issue-2650	413	14	-	-	PUNCT
issue-2650	413	15	based	base	VERB
issue-2650	413	16	capitalism	capitalism	NOUN
issue-2650	413	17	.	.	PUNCT
issue-2650	414	1	mit	mit	PROPN
issue-2650	414	2	press	press	PROPN
issue-2650	414	3	.	.	PUNCT
issue-2650	415	1	received	receive	VERB
issue-2650	415	2	on	on	ADP
issue-2650	415	3	:	:	PUNCT
issue-2650	415	4	09th	09th	ADJ
issue-2650	415	5	of	of	ADP
issue-2650	415	6	october	october	PROPN
issue-2650	415	7	,	,	PUNCT
issue-2650	415	8	2024	2024	NUM
issue-2650	415	9	accepted	accept	VERB
issue-2650	415	10	on	on	ADP
issue-2650	415	11	:	:	PUNCT
issue-2650	415	12	27th	27th	NOUN
issue-2650	415	13	of	of	ADP
issue-2650	415	14	november	november	PROPN
issue-2650	415	15	,	,	PUNCT
issue-2650	415	16	2024	2024	NUM
issue-2650	415	17	published	publish	VERB
issue-2650	415	18	on	on	ADP
issue-2650	415	19	:	:	PUNCT
issue-2650	415	20	30th	30th	NOUN
issue-2650	415	21	of	of	ADP
issue-2650	415	22	december	december	PROPN
issue-2650	415	23	,	,	PUNCT
issue-2650	415	24	2024	2024	NUM