id sid tid token lemma pos issue-287 1 1 baltic baltic PROPN issue-287 1 2 journal journal PROPN issue-287 1 3 of of ADP issue-287 1 4 economic economic ADJ issue-287 1 5 studies study NOUN issue-287 1 6 208 208 NUM issue-287 1 7 vol vol NOUN issue-287 1 8 . . PUNCT issue-287 2 1 3 3 NUM issue-287 2 2 , , PUNCT issue-287 2 3 no no INTJ issue-287 2 4 . . NOUN issue-287 2 5 5 5 NUM issue-287 2 6 , , PUNCT issue-287 2 7 2017 2017 NUM issue-287 2 8 corresponding correspond VERB issue-287 2 9 author author NOUN issue-287 2 10 : : PUNCT issue-287 2 11 1 1 NUM issue-287 2 12 energodar energodar PROPN issue-287 2 13 institute institute PROPN issue-287 2 14 of of ADP issue-287 2 15 public public ADJ issue-287 2 16 and and CCONJ issue-287 2 17 municipal municipal ADJ issue-287 2 18 administration administration NOUN issue-287 2 19 named name VERB issue-287 2 20 after after ADP issue-287 2 21 r.g r.g PROPN issue-287 2 22 . . PROPN issue-287 2 23 khenokh khenokh PROPN issue-287 2 24 , , PUNCT issue-287 2 25 classic classic ADJ issue-287 2 26 private private ADJ issue-287 2 27 university university NOUN issue-287 2 28 . . PUNCT issue-287 3 1 е е X issue-287 3 2 - - NOUN issue-287 3 3 mail mail NOUN issue-287 3 4 : : PUNCT issue-287 3 5 director.eigmy@gmail.com director.eigmy@gmail.com X issue-287 3 6 doi doi NOUN issue-287 3 7 : : PUNCT issue-287 3 8 http://dx.doi.org/10.30525/2256-0742/2017-3-5-208-213 http://dx.doi.org/10.30525/2256-0742/2017-3-5-208-213 NOUN issue-287 3 9 formation formation NOUN issue-287 3 10 of of ADP issue-287 3 11 marketing marketing NOUN issue-287 3 12 management management NOUN issue-287 3 13 system system NOUN issue-287 3 14 of of ADP issue-287 3 15 the the DET issue-287 3 16 enterprise enterprise NOUN issue-287 3 17 volodymyr volodymyr NOUN issue-287 3 18 tkachenko1 tkachenko1 PROPN issue-287 4 1 energodar energodar PROPN issue-287 4 2 institute institute PROPN issue-287 4 3 of of ADP issue-287 4 4 public public ADJ issue-287 4 5 and and CCONJ issue-287 4 6 municipal municipal ADJ issue-287 4 7 administration administration NOUN issue-287 4 8 named name VERB issue-287 4 9 after after ADP issue-287 4 10 r.g r.g PROPN issue-287 4 11 . . PROPN issue-287 4 12 khenokh khenokh PROPN issue-287 4 13 , , PUNCT issue-287 4 14 classic classic ADJ issue-287 4 15 private private ADJ issue-287 4 16 university university NOUN issue-287 4 17 , , PUNCT issue-287 4 18 ukraine ukraine PROPN issue-287 4 19 abstract abstract NOUN issue-287 4 20 . . PUNCT issue-287 5 1 in in ADP issue-287 5 2 order order NOUN issue-287 5 3 to to PART issue-287 5 4 find find VERB issue-287 5 5 out out ADP issue-287 5 6 the the DET issue-287 5 7 level level NOUN issue-287 5 8 of of ADP issue-287 5 9 effectiveness effectiveness NOUN issue-287 5 10 of of ADP issue-287 5 11 marketing marketing NOUN issue-287 5 12 management management NOUN issue-287 5 13 and and CCONJ issue-287 5 14 create create VERB issue-287 5 15 an an DET issue-287 5 16 effective effective ADJ issue-287 5 17 system system NOUN issue-287 5 18 , , PUNCT issue-287 5 19 it it PRON issue-287 5 20 becomes become VERB issue-287 5 21 evident evident ADJ issue-287 5 22 that that SCONJ issue-287 5 23 a a DET issue-287 5 24 more more ADV issue-287 5 25 in in ADP issue-287 5 26 - - PUNCT issue-287 5 27 depth depth NOUN issue-287 5 28 study study NOUN issue-287 5 29 of of ADP issue-287 5 30 the the DET issue-287 5 31 management management NOUN issue-287 5 32 of of ADP issue-287 5 33 marketing marketing NOUN issue-287 5 34 activity activity NOUN issue-287 5 35 as as ADP issue-287 5 36 a a DET issue-287 5 37 process process NOUN issue-287 5 38 that that PRON issue-287 5 39 occurs occur VERB issue-287 5 40 under under ADP issue-287 5 41 the the DET issue-287 5 42 influence influence NOUN issue-287 5 43 of of ADP issue-287 5 44 a a DET issue-287 5 45 set set NOUN issue-287 5 46 of of ADP issue-287 5 47 factors factor NOUN issue-287 5 48 , , PUNCT issue-287 5 49 which which DET issue-287 5 50 consideration consideration NOUN issue-287 5 51 can can AUX issue-287 5 52 enable enable VERB issue-287 5 53 to to PART issue-287 5 54 better well ADV issue-287 5 55 detect detect VERB issue-287 5 56 and and CCONJ issue-287 5 57 solve solve VERB issue-287 5 58 existing exist VERB issue-287 5 59 problems problem NOUN issue-287 5 60 , , PUNCT issue-287 5 61 is be AUX issue-287 5 62 necessary necessary ADJ issue-287 5 63 . . PUNCT issue-287 6 1 the the DET issue-287 6 2 subject subject NOUN issue-287 6 3 of of ADP issue-287 6 4 the the DET issue-287 6 5 study study NOUN issue-287 6 6 is be AUX issue-287 6 7 the the DET issue-287 6 8 theoretical theoretical ADJ issue-287 6 9 and and CCONJ issue-287 6 10 methodological methodological ADJ issue-287 6 11 foundations foundation NOUN issue-287 6 12 of of ADP issue-287 6 13 management management NOUN issue-287 6 14 of of ADP issue-287 6 15 the the DET issue-287 6 16 marketing marketing NOUN issue-287 6 17 activities activity NOUN issue-287 6 18 of of ADP issue-287 6 19 an an DET issue-287 6 20 enterprise enterprise NOUN issue-287 6 21 and and CCONJ issue-287 6 22 methods method NOUN issue-287 6 23 for for ADP issue-287 6 24 evaluating evaluate VERB issue-287 6 25 its its PRON issue-287 6 26 effectiveness effectiveness NOUN issue-287 6 27 . . PUNCT issue-287 7 1 the the DET issue-287 7 2 purpose purpose NOUN issue-287 7 3 of of ADP issue-287 7 4 the the DET issue-287 7 5 study study NOUN issue-287 7 6 is be AUX issue-287 7 7 to to PART issue-287 7 8 build build VERB issue-287 7 9 a a DET issue-287 7 10 system system NOUN issue-287 7 11 for for ADP issue-287 7 12 managing manage VERB issue-287 7 13 marketing marketing NOUN issue-287 7 14 activities activity NOUN issue-287 7 15 of of ADP issue-287 7 16 an an DET issue-287 7 17 enterprise enterprise NOUN issue-287 7 18 . . PUNCT issue-287 8 1 in in ADP issue-287 8 2 order order NOUN issue-287 8 3 to to PART issue-287 8 4 achieve achieve VERB issue-287 8 5 the the DET issue-287 8 6 purpose purpose NOUN issue-287 8 7 of of ADP issue-287 8 8 the the DET issue-287 8 9 study study NOUN issue-287 8 10 , , PUNCT issue-287 8 11 the the DET issue-287 8 12 following follow VERB issue-287 8 13 tasks task NOUN issue-287 8 14 are be AUX issue-287 8 15 set set VERB issue-287 8 16 and and CCONJ issue-287 8 17 solved solve VERB issue-287 8 18 : : PUNCT issue-287 8 19 to to PART issue-287 8 20 substantiate substantiate VERB issue-287 8 21 theoretical theoretical ADJ issue-287 8 22 and and CCONJ issue-287 8 23 methodological methodological ADJ issue-287 8 24 foundations foundation NOUN issue-287 8 25 of of ADP issue-287 8 26 the the DET issue-287 8 27 formation formation NOUN issue-287 8 28 of of ADP issue-287 8 29 the the DET issue-287 8 30 management management NOUN issue-287 8 31 system system NOUN issue-287 8 32 of of ADP issue-287 8 33 marketing marketing NOUN issue-287 8 34 activity activity NOUN issue-287 8 35 of of ADP issue-287 8 36 enterprise enterprise NOUN issue-287 8 37 , , PUNCT issue-287 8 38 to to PART issue-287 8 39 specify specify VERB issue-287 8 40 components component NOUN issue-287 8 41 of of ADP issue-287 8 42 this this DET issue-287 8 43 system system NOUN issue-287 8 44 , , PUNCT issue-287 8 45 and and CCONJ issue-287 8 46 to to PART issue-287 8 47 identify identify VERB issue-287 8 48 types type NOUN issue-287 8 49 of of ADP issue-287 8 50 links link NOUN issue-287 8 51 between between ADP issue-287 8 52 the the DET issue-287 8 53 components component NOUN issue-287 8 54 of of ADP issue-287 8 55 the the DET issue-287 8 56 management management NOUN issue-287 8 57 system system NOUN issue-287 8 58 of of ADP issue-287 8 59 marketing marketing NOUN issue-287 8 60 activity activity NOUN issue-287 8 61 of of ADP issue-287 8 62 enterprise enterprise NOUN issue-287 8 63 and and CCONJ issue-287 8 64 the the DET issue-287 8 65 factors factor NOUN issue-287 8 66 influencing influence VERB issue-287 8 67 it it PRON issue-287 8 68 and and CCONJ issue-287 8 69 its its PRON issue-287 8 70 efficiency efficiency NOUN issue-287 8 71 , , PUNCT issue-287 8 72 to to PART issue-287 8 73 determine determine VERB issue-287 8 74 composition composition NOUN issue-287 8 75 of of ADP issue-287 8 76 indicators indicator NOUN issue-287 8 77 of of ADP issue-287 8 78 efficiency efficiency NOUN issue-287 8 79 of of ADP issue-287 8 80 marketing marketing NOUN issue-287 8 81 management management NOUN issue-287 8 82 system system NOUN issue-287 8 83 of of ADP issue-287 8 84 enterprise enterprise NOUN issue-287 8 85 . . PUNCT issue-287 9 1 methodology methodology NOUN issue-287 9 2 . . PUNCT issue-287 10 1 the the DET issue-287 10 2 paper paper NOUN issue-287 10 3 uses use VERB issue-287 10 4 the the DET issue-287 10 5 following follow VERB issue-287 10 6 methods method NOUN issue-287 10 7 and and CCONJ issue-287 10 8 approaches approach NOUN issue-287 10 9 to to ADP issue-287 10 10 research research NOUN issue-287 10 11 : : PUNCT issue-287 10 12 marketing marketing NOUN issue-287 10 13 approach approach NOUN issue-287 10 14 , , PUNCT issue-287 10 15 abstract abstract ADJ issue-287 10 16 - - PUNCT issue-287 10 17 logical logical ADJ issue-287 10 18 approach approach NOUN issue-287 10 19 used use VERB issue-287 10 20 in in ADP issue-287 10 21 the the DET issue-287 10 22 study study NOUN issue-287 10 23 of of ADP issue-287 10 24 theoretical theoretical ADJ issue-287 10 25 and and CCONJ issue-287 10 26 methodological methodological ADJ issue-287 10 27 foundations foundation NOUN issue-287 10 28 of of ADP issue-287 10 29 interaction interaction NOUN issue-287 10 30 management management NOUN issue-287 10 31 , , PUNCT issue-287 10 32 analysis analysis NOUN issue-287 10 33 of of ADP issue-287 10 34 theoretical theoretical ADJ issue-287 10 35 approaches approach NOUN issue-287 10 36 to to ADP issue-287 10 37 the the DET issue-287 10 38 formation formation NOUN issue-287 10 39 of of ADP issue-287 10 40 a a DET issue-287 10 41 management management NOUN issue-287 10 42 system system NOUN issue-287 10 43 for for ADP issue-287 10 44 marketing marketing NOUN issue-287 10 45 activities activity NOUN issue-287 10 46 of of ADP issue-287 10 47 enterprise enterprise NOUN issue-287 10 48 , , PUNCT issue-287 10 49 inductive inductive ADJ issue-287 10 50 and and CCONJ issue-287 10 51 deductive deductive ADJ issue-287 10 52 ( ( PUNCT issue-287 10 53 used use VERB issue-287 10 54 in in ADP issue-287 10 55 determining determine VERB issue-287 10 56 factors factor NOUN issue-287 10 57 influencing influence VERB issue-287 10 58 the the DET issue-287 10 59 formation formation NOUN issue-287 10 60 of of ADP issue-287 10 61 a a DET issue-287 10 62 management management NOUN issue-287 10 63 system system NOUN issue-287 10 64 for for ADP issue-287 10 65 marketing marketing NOUN issue-287 10 66 activities activity NOUN issue-287 10 67 of of ADP issue-287 10 68 enterprise enterprise NOUN issue-287 10 69 ) ) PUNCT issue-287 10 70 , , PUNCT issue-287 10 71 systematization systematization NOUN issue-287 10 72 and and CCONJ issue-287 10 73 generalization generalization NOUN issue-287 10 74 ( ( PUNCT issue-287 10 75 to to PART issue-287 10 76 clarify clarify VERB issue-287 10 77 the the DET issue-287 10 78 concept concept NOUN issue-287 10 79 of of ADP issue-287 10 80 “ " PUNCT issue-287 10 81 marketing marketing NOUN issue-287 10 82 management management NOUN issue-287 10 83 ” " PUNCT issue-287 10 84 ) ) PUNCT issue-287 10 85 , , PUNCT issue-287 10 86 methods method NOUN issue-287 10 87 of of ADP issue-287 10 88 science science NOUN issue-287 10 89 abstraction abstraction NOUN issue-287 10 90 ( ( PUNCT issue-287 10 91 to to PART issue-287 10 92 form form VERB issue-287 10 93 a a DET issue-287 10 94 system system NOUN issue-287 10 95 of of ADP issue-287 10 96 indicators indicator NOUN issue-287 10 97 characterizing characterize VERB issue-287 10 98 the the DET issue-287 10 99 efficiency efficiency NOUN issue-287 10 100 of of ADP issue-287 10 101 enterprise enterprise NOUN issue-287 10 102 marketing marketing NOUN issue-287 10 103 management management NOUN issue-287 10 104 ) ) PUNCT issue-287 10 105 . . PUNCT issue-287 11 1 results result NOUN issue-287 11 2 . . PUNCT issue-287 12 1 most most ADJ issue-287 12 2 approaches approach NOUN issue-287 12 3 to to ADP issue-287 12 4 the the DET issue-287 12 5 formation formation NOUN issue-287 12 6 of of ADP issue-287 12 7 marketing marketing NOUN issue-287 12 8 management management NOUN issue-287 12 9 systems system NOUN issue-287 12 10 are be AUX issue-287 12 11 of of ADP issue-287 12 12 a a DET issue-287 12 13 procedural procedural ADJ issue-287 12 14 nature nature NOUN issue-287 12 15 , , PUNCT issue-287 12 16 that that ADV issue-287 12 17 is is ADV issue-287 12 18 , , PUNCT issue-287 12 19 they they PRON issue-287 12 20 focus focus VERB issue-287 12 21 only only ADV issue-287 12 22 on on ADP issue-287 12 23 the the DET issue-287 12 24 implementation implementation NOUN issue-287 12 25 of of ADP issue-287 12 26 basic basic ADJ issue-287 12 27 functions function NOUN issue-287 12 28 of of ADP issue-287 12 29 marketing marketing NOUN issue-287 12 30 management management NOUN issue-287 12 31 , , PUNCT issue-287 12 32 and and CCONJ issue-287 12 33 in in ADP issue-287 12 34 order order NOUN issue-287 12 35 to to PART issue-287 12 36 determine determine VERB issue-287 12 37 the the DET issue-287 12 38 effectiveness effectiveness NOUN issue-287 12 39 of of ADP issue-287 12 40 marketing marketing NOUN issue-287 12 41 activities activity NOUN issue-287 12 42 of of ADP issue-287 12 43 enterprise enterprise NOUN issue-287 12 44 , , PUNCT issue-287 12 45 the the DET issue-287 12 46 indicator indicator NOUN issue-287 12 47 that that PRON issue-287 12 48 characterizes characterize VERB issue-287 12 49 the the DET issue-287 12 50 ratio ratio NOUN issue-287 12 51 of of ADP issue-287 12 52 costs cost NOUN issue-287 12 53 to to ADP issue-287 12 54 marketing marketing NOUN issue-287 12 55 activities activity NOUN issue-287 12 56 of of ADP issue-287 12 57 a a DET issue-287 12 58 company company NOUN issue-287 12 59 and and CCONJ issue-287 12 60 financial financial ADJ issue-287 12 61 result result NOUN issue-287 12 62 is be AUX issue-287 12 63 used use VERB issue-287 12 64 most most ADV issue-287 12 65 often often ADV issue-287 12 66 . . PUNCT issue-287 13 1 thus thus ADV issue-287 13 2 it it PRON issue-287 13 3 is be AUX issue-287 13 4 impossible impossible ADJ issue-287 13 5 to to PART issue-287 13 6 track track VERB issue-287 13 7 achievements achievement NOUN issue-287 13 8 of of ADP issue-287 13 9 certain certain ADJ issue-287 13 10 processes process NOUN issue-287 13 11 of of ADP issue-287 13 12 marketing marketing NOUN issue-287 13 13 activity activity NOUN issue-287 13 14 of of ADP issue-287 13 15 enterprise enterprise NOUN issue-287 13 16 and and CCONJ issue-287 13 17 the the DET issue-287 13 18 efficiency efficiency NOUN issue-287 13 19 of of ADP issue-287 13 20 the the DET issue-287 13 21 operation operation NOUN issue-287 13 22 of of ADP issue-287 13 23 relevant relevant ADJ issue-287 13 24 divisions division NOUN issue-287 13 25 of of ADP issue-287 13 26 the the DET issue-287 13 27 enterprise enterprise NOUN issue-287 13 28 . . PUNCT issue-287 14 1 however however ADV issue-287 14 2 , , PUNCT issue-287 14 3 the the DET issue-287 14 4 consideration consideration NOUN issue-287 14 5 of of ADP issue-287 14 6 approaches approach NOUN issue-287 14 7 to to ADP issue-287 14 8 the the DET issue-287 14 9 management management NOUN issue-287 14 10 of of ADP issue-287 14 11 marketing marketing NOUN issue-287 14 12 activities activity NOUN issue-287 14 13 of of ADP issue-287 14 14 enterprise enterprise NOUN issue-287 14 15 made make VERB issue-287 14 16 it it PRON issue-287 14 17 possible possible ADJ issue-287 14 18 to to PART issue-287 14 19 determine determine VERB issue-287 14 20 the the DET issue-287 14 21 need need NOUN issue-287 14 22 for for ADP issue-287 14 23 the the DET issue-287 14 24 formation formation NOUN issue-287 14 25 of of ADP issue-287 14 26 such such DET issue-287 14 27 a a DET issue-287 14 28 marketing marketing NOUN issue-287 14 29 management management NOUN issue-287 14 30 system system NOUN issue-287 14 31 that that PRON issue-287 14 32 takes take VERB issue-287 14 33 into into ADP issue-287 14 34 account account NOUN issue-287 14 35 types type NOUN issue-287 14 36 of of ADP issue-287 14 37 connections connection NOUN issue-287 14 38 of of ADP issue-287 14 39 system system NOUN issue-287 14 40 components component NOUN issue-287 14 41 and and CCONJ issue-287 14 42 considers consider VERB issue-287 14 43 the the DET issue-287 14 44 influence influence NOUN issue-287 14 45 of of ADP issue-287 14 46 factors factor NOUN issue-287 14 47 of of ADP issue-287 14 48 the the DET issue-287 14 49 enterprise enterprise NOUN issue-287 14 50 marketing marketing NOUN issue-287 14 51 environment environment NOUN issue-287 14 52 , , PUNCT issue-287 14 53 and and CCONJ issue-287 14 54 the the DET issue-287 14 55 methodology methodology NOUN issue-287 14 56 for for ADP issue-287 14 57 evaluating evaluate VERB issue-287 14 58 its its PRON issue-287 14 59 effectiveness effectiveness NOUN issue-287 14 60 made make VERB issue-287 14 61 it it PRON issue-287 14 62 possible possible ADJ issue-287 14 63 to to PART issue-287 14 64 determine determine VERB issue-287 14 65 the the DET issue-287 14 66 appropriateness appropriateness NOUN issue-287 14 67 of of ADP issue-287 14 68 the the DET issue-287 14 69 enterprise enterprise NOUN issue-287 14 70 ’s ’s PART issue-287 14 71 efforts effort NOUN issue-287 14 72 . . PUNCT issue-287 15 1 the the DET issue-287 15 2 practical practical ADJ issue-287 15 3 significance significance NOUN issue-287 15 4 and and CCONJ issue-287 15 5 originality originality NOUN issue-287 15 6 of of ADP issue-287 15 7 the the DET issue-287 15 8 results result NOUN issue-287 15 9 obtained obtain VERB issue-287 15 10 is be AUX issue-287 15 11 the the DET issue-287 15 12 improvement improvement NOUN issue-287 15 13 of of ADP issue-287 15 14 the the DET issue-287 15 15 management management NOUN issue-287 15 16 system system NOUN issue-287 15 17 of of ADP issue-287 15 18 marketing marketing NOUN issue-287 15 19 activities activity NOUN issue-287 15 20 of of ADP issue-287 15 21 the the DET issue-287 15 22 enterprise enterprise NOUN issue-287 15 23 , , PUNCT issue-287 15 24 which which PRON issue-287 15 25 allows allow VERB issue-287 15 26 , , PUNCT issue-287 15 27 taking take VERB issue-287 15 28 into into ADP issue-287 15 29 account account NOUN issue-287 15 30 the the DET issue-287 15 31 influence influence NOUN issue-287 15 32 of of ADP issue-287 15 33 factors factor NOUN issue-287 15 34 of of ADP issue-287 15 35 the the DET issue-287 15 36 marketing marketing NOUN issue-287 15 37 environment environment NOUN issue-287 15 38 , , PUNCT issue-287 15 39 not not PART issue-287 15 40 only only ADV issue-287 15 41 controlling control VERB issue-287 15 42 the the DET issue-287 15 43 basic basic ADJ issue-287 15 44 processes process NOUN issue-287 15 45 of of ADP issue-287 15 46 marketing marketing NOUN issue-287 15 47 activity activity NOUN issue-287 15 48 of of ADP issue-287 15 49 the the DET issue-287 15 50 enterprise enterprise NOUN issue-287 15 51 but but CCONJ issue-287 15 52 also also ADV issue-287 15 53 assessing assess VERB issue-287 15 54 the the DET issue-287 15 55 impact impact NOUN issue-287 15 56 of of ADP issue-287 15 57 these these DET issue-287 15 58 processes process NOUN issue-287 15 59 on on ADP issue-287 15 60 the the DET issue-287 15 61 efficiency efficiency NOUN issue-287 15 62 of of ADP issue-287 15 63 marketing marketing NOUN issue-287 15 64 activities activity NOUN issue-287 15 65 of of ADP issue-287 15 66 the the DET issue-287 15 67 enterprise enterprise NOUN issue-287 15 68 as as ADP issue-287 15 69 a a DET issue-287 15 70 whole whole NOUN issue-287 15 71 on on ADP issue-287 15 72 the the DET issue-287 15 73 basis basis NOUN issue-287 15 74 of of ADP issue-287 15 75 “ " PUNCT issue-287 15 76 contributions contribution NOUN issue-287 15 77 / / SYM issue-287 15 78 performance performance NOUN issue-287 15 79 ” " PUNCT issue-287 15 80 principle principle NOUN issue-287 15 81 . . PUNCT issue-287 16 1 key key ADJ issue-287 16 2 words word NOUN issue-287 16 3 : : PUNCT issue-287 16 4 marketing marketing NOUN issue-287 16 5 activity activity NOUN issue-287 16 6 of of ADP issue-287 16 7 enterprise enterprise NOUN issue-287 16 8 , , PUNCT issue-287 16 9 management management NOUN issue-287 16 10 system system NOUN issue-287 16 11 , , PUNCT issue-287 16 12 factors factor NOUN issue-287 16 13 of of ADP issue-287 16 14 marketing marketing NOUN issue-287 16 15 environment environment NOUN issue-287 16 16 , , PUNCT issue-287 16 17 effectiveness effectiveness NOUN issue-287 16 18 . . PUNCT issue-287 17 1 jel jel PROPN issue-287 17 2 classification classification NOUN issue-287 17 3 : : PUNCT issue-287 17 4 l21 l21 PROPN issue-287 17 5 , , PUNCT issue-287 17 6 m10 m10 PROPN issue-287 17 7 , , PUNCT issue-287 17 8 m31 m31 NOUN issue-287 17 9 1 1 NUM issue-287 17 10 . . PUNCT issue-287 18 1 introduction introduction NOUN issue-287 18 2 rapid rapid ADJ issue-287 18 3 and and CCONJ issue-287 18 4 permanent permanent ADJ issue-287 18 5 changes change NOUN issue-287 18 6 in in ADP issue-287 18 7 the the DET issue-287 18 8 market market NOUN issue-287 18 9 environment environment NOUN issue-287 18 10 require require VERB issue-287 18 11 continuous continuous ADJ issue-287 18 12 improvement improvement NOUN issue-287 18 13 as as ADP issue-287 18 14 of of ADP issue-287 18 15 a a DET issue-287 18 16 system system NOUN issue-287 18 17 of of ADP issue-287 18 18 marketing marketing NOUN issue-287 18 19 means mean NOUN issue-287 18 20 of of ADP issue-287 18 21 the the DET issue-287 18 22 enterprise enterprise NOUN issue-287 18 23 , , PUNCT issue-287 18 24 so so SCONJ issue-287 18 25 in in ADP issue-287 18 26 general general ADJ issue-287 18 27 of of ADP issue-287 18 28 the the DET issue-287 18 29 management management NOUN issue-287 18 30 system system NOUN issue-287 18 31 of of ADP issue-287 18 32 marketing marketing NOUN issue-287 18 33 activities activity NOUN issue-287 18 34 of of ADP issue-287 18 35 the the DET issue-287 18 36 enterprise enterprise NOUN issue-287 18 37 . . PUNCT issue-287 19 1 the the DET issue-287 19 2 process process NOUN issue-287 19 3 of of ADP issue-287 19 4 managing manage VERB issue-287 19 5 marketing marketing NOUN issue-287 19 6 activities activity NOUN issue-287 19 7 is be AUX issue-287 19 8 aimed aim VERB issue-287 19 9 at at ADP issue-287 19 10 creating create VERB issue-287 19 11 an an DET issue-287 19 12 effective effective ADJ issue-287 19 13 marketing marketing NOUN issue-287 19 14 complex complex NOUN issue-287 19 15 of of ADP issue-287 19 16 the the DET issue-287 19 17 enterprise enterprise NOUN issue-287 19 18 : : PUNCT issue-287 19 19 its its PRON issue-287 19 20 commodity commodity NOUN issue-287 19 21 , , PUNCT issue-287 19 22 pricing pricing NOUN issue-287 19 23 , , PUNCT issue-287 19 24 communication communication NOUN issue-287 19 25 policy policy NOUN issue-287 19 26 and and CCONJ issue-287 19 27 distribution distribution NOUN issue-287 19 28 policy policy NOUN issue-287 19 29 . . PUNCT issue-287 20 1 however however ADV issue-287 20 2 , , PUNCT issue-287 20 3 conducting conduct VERB issue-287 20 4 an an DET issue-287 20 5 effective effective ADJ issue-287 20 6 marketing marketing NOUN issue-287 20 7 policy policy NOUN issue-287 20 8 requires require VERB issue-287 20 9 the the DET issue-287 20 10 company company NOUN issue-287 20 11 to to PART issue-287 20 12 take take VERB issue-287 20 13 a a DET issue-287 20 14 responsible responsible ADJ issue-287 20 15 attitude attitude NOUN issue-287 20 16 to to ADP issue-287 20 17 the the DET issue-287 20 18 organization organization NOUN issue-287 20 19 of of ADP issue-287 20 20 all all DET issue-287 20 21 stages stage NOUN issue-287 20 22 of of ADP issue-287 20 23 the the DET issue-287 20 24 management management NOUN issue-287 20 25 process process NOUN issue-287 20 26 baltic baltic ADJ issue-287 20 27 journal journal PROPN issue-287 20 28 of of ADP issue-287 20 29 economic economic ADJ issue-287 20 30 studies study NOUN issue-287 20 31 209 209 NUM issue-287 20 32 vol vol NOUN issue-287 20 33 . . PUNCT issue-287 21 1 3 3 NUM issue-287 21 2 , , PUNCT issue-287 21 3 no no INTJ issue-287 21 4 . . NOUN issue-287 21 5 5 5 NUM issue-287 21 6 , , PUNCT issue-287 21 7 2017 2017 NUM issue-287 21 8 such such ADJ issue-287 21 9 as as ADP issue-287 21 10 : : PUNCT issue-287 21 11 planning planning NOUN issue-287 21 12 , , PUNCT issue-287 21 13 organization organization NOUN issue-287 21 14 , , PUNCT issue-287 21 15 implementation implementation NOUN issue-287 21 16 , , PUNCT issue-287 21 17 and and CCONJ issue-287 21 18 control control NOUN issue-287 21 19 of of ADP issue-287 21 20 marketing marketing NOUN issue-287 21 21 activity activity NOUN issue-287 21 22 . . PUNCT issue-287 22 1 such such ADJ issue-287 22 2 circumstances circumstance NOUN issue-287 22 3 dictate dictate VERB issue-287 22 4 the the DET issue-287 22 5 need need NOUN issue-287 22 6 to to PART issue-287 22 7 streamline streamline VERB issue-287 22 8 and and CCONJ issue-287 22 9 improve improve VERB issue-287 22 10 marketing marketing NOUN issue-287 22 11 activities activity NOUN issue-287 22 12 of of ADP issue-287 22 13 the the DET issue-287 22 14 enterprise enterprise NOUN issue-287 22 15 not not PART issue-287 22 16 only only ADV issue-287 22 17 to to PART issue-287 22 18 achieve achieve VERB issue-287 22 19 the the DET issue-287 22 20 final final ADJ issue-287 22 21 result result NOUN issue-287 22 22 but but CCONJ issue-287 22 23 also also ADV issue-287 22 24 to to PART issue-287 22 25 ensure ensure VERB issue-287 22 26 a a DET issue-287 22 27 qualitative qualitative ADJ issue-287 22 28 process process NOUN issue-287 22 29 organization organization NOUN issue-287 22 30 . . PUNCT issue-287 23 1 the the DET issue-287 23 2 process process NOUN issue-287 23 3 of of ADP issue-287 23 4 managing manage VERB issue-287 23 5 the the DET issue-287 23 6 marketing marketing NOUN issue-287 23 7 activities activity NOUN issue-287 23 8 of of ADP issue-287 23 9 the the DET issue-287 23 10 company company NOUN issue-287 23 11 involves involve VERB issue-287 23 12 not not PART issue-287 23 13 only only ADV issue-287 23 14 finding find VERB issue-287 23 15 out out ADP issue-287 23 16 the the DET issue-287 23 17 level level NOUN issue-287 23 18 of of ADP issue-287 23 19 its its PRON issue-287 23 20 efficiency efficiency NOUN issue-287 23 21 but but CCONJ issue-287 23 22 also also ADV issue-287 23 23 determining determine VERB issue-287 23 24 the the DET issue-287 23 25 factors factor NOUN issue-287 23 26 that that PRON issue-287 23 27 predetermined predetermine VERB issue-287 23 28 such such ADJ issue-287 23 29 market market NOUN issue-287 23 30 positions position NOUN issue-287 23 31 of of ADP issue-287 23 32 the the DET issue-287 23 33 enterprise enterprise NOUN issue-287 23 34 . . PUNCT issue-287 24 1 consideration consideration NOUN issue-287 24 2 of of ADP issue-287 24 3 the the DET issue-287 24 4 influence influence NOUN issue-287 24 5 of of ADP issue-287 24 6 environmental environmental ADJ issue-287 24 7 factors factor NOUN issue-287 24 8 and and CCONJ issue-287 24 9 fulfilment fulfilment NOUN issue-287 24 10 of of ADP issue-287 24 11 all all DET issue-287 24 12 management management NOUN issue-287 24 13 functions function NOUN issue-287 24 14 are be AUX issue-287 24 15 impossible impossible ADJ issue-287 24 16 without without ADP issue-287 24 17 creating create VERB issue-287 24 18 an an DET issue-287 24 19 effective effective ADJ issue-287 24 20 system system NOUN issue-287 24 21 for for ADP issue-287 24 22 managing manage VERB issue-287 24 23 the the DET issue-287 24 24 marketing marketing NOUN issue-287 24 25 activity activity NOUN issue-287 24 26 of of ADP issue-287 24 27 the the DET issue-287 24 28 enterprise enterprise NOUN issue-287 24 29 with with ADP issue-287 24 30 an an DET issue-287 24 31 appropriate appropriate ADJ issue-287 24 32 division division NOUN issue-287 24 33 of of ADP issue-287 24 34 tasks task NOUN issue-287 24 35 among among ADP issue-287 24 36 structural structural ADJ issue-287 24 37 divisions division NOUN issue-287 24 38 of of ADP issue-287 24 39 the the DET issue-287 24 40 enterprise enterprise NOUN issue-287 24 41 . . PUNCT issue-287 25 1 the the DET issue-287 25 2 purpose purpose NOUN issue-287 25 3 of of ADP issue-287 25 4 the the DET issue-287 25 5 study study NOUN issue-287 25 6 is be AUX issue-287 25 7 to to PART issue-287 25 8 build build VERB issue-287 25 9 a a DET issue-287 25 10 system system NOUN issue-287 25 11 for for ADP issue-287 25 12 managing manage VERB issue-287 25 13 the the DET issue-287 25 14 marketing marketing NOUN issue-287 25 15 activity activity NOUN issue-287 25 16 of of ADP issue-287 25 17 the the DET issue-287 25 18 enterprise enterprise NOUN issue-287 25 19 . . PUNCT issue-287 26 1 to to PART issue-287 26 2 achieve achieve VERB issue-287 26 3 the the DET issue-287 26 4 purpose purpose NOUN issue-287 26 5 of of ADP issue-287 26 6 the the DET issue-287 26 7 study study NOUN issue-287 26 8 , , PUNCT issue-287 26 9 the the DET issue-287 26 10 following follow VERB issue-287 26 11 tasks task NOUN issue-287 26 12 are be AUX issue-287 26 13 set set VERB issue-287 26 14 and and CCONJ issue-287 26 15 solved solve VERB issue-287 26 16 : : PUNCT issue-287 26 17 to to PART issue-287 26 18 substantiate substantiate VERB issue-287 26 19 the the DET issue-287 26 20 theoretical theoretical ADJ issue-287 26 21 and and CCONJ issue-287 26 22 methodological methodological ADJ issue-287 26 23 foundations foundation NOUN issue-287 26 24 of of ADP issue-287 26 25 the the DET issue-287 26 26 formation formation NOUN issue-287 26 27 of of ADP issue-287 26 28 the the DET issue-287 26 29 management management NOUN issue-287 26 30 system system NOUN issue-287 26 31 of of ADP issue-287 26 32 marketing marketing NOUN issue-287 26 33 activity activity NOUN issue-287 26 34 of of ADP issue-287 26 35 the the DET issue-287 26 36 enterprise enterprise NOUN issue-287 26 37 , , PUNCT issue-287 26 38 to to PART issue-287 26 39 specify specify VERB issue-287 26 40 components component NOUN issue-287 26 41 of of ADP issue-287 26 42 this this DET issue-287 26 43 system system NOUN issue-287 26 44 and and CCONJ issue-287 26 45 to to PART issue-287 26 46 identify identify VERB issue-287 26 47 types type NOUN issue-287 26 48 of of ADP issue-287 26 49 links link NOUN issue-287 26 50 between between ADP issue-287 26 51 the the DET issue-287 26 52 components component NOUN issue-287 26 53 of of ADP issue-287 26 54 the the DET issue-287 26 55 management management NOUN issue-287 26 56 system system NOUN issue-287 26 57 of of ADP issue-287 26 58 marketing marketing NOUN issue-287 26 59 activity activity NOUN issue-287 26 60 of of ADP issue-287 26 61 the the DET issue-287 26 62 enterprise enterprise NOUN issue-287 26 63 and and CCONJ issue-287 26 64 factors factor NOUN issue-287 26 65 influencing influence VERB issue-287 26 66 it it PRON issue-287 26 67 and and CCONJ issue-287 26 68 its its PRON issue-287 26 69 efficiency efficiency NOUN issue-287 26 70 , , PUNCT issue-287 26 71 to to PART issue-287 26 72 determine determine VERB issue-287 26 73 composition composition NOUN issue-287 26 74 of of ADP issue-287 26 75 indicators indicator NOUN issue-287 26 76 of of ADP issue-287 26 77 efficiency efficiency NOUN issue-287 26 78 of of ADP issue-287 26 79 the the DET issue-287 26 80 management management NOUN issue-287 26 81 system system NOUN issue-287 26 82 of of ADP issue-287 26 83 marketing marketing NOUN issue-287 26 84 activity activity NOUN issue-287 26 85 of of ADP issue-287 26 86 the the DET issue-287 26 87 enterprise enterprise NOUN issue-287 26 88 . . PUNCT issue-287 27 1 the the DET issue-287 27 2 following follow VERB issue-287 27 3 methods method NOUN issue-287 27 4 and and CCONJ issue-287 27 5 approaches approach NOUN issue-287 27 6 to to ADP issue-287 27 7 research research NOUN issue-287 27 8 are be AUX issue-287 27 9 used use VERB issue-287 27 10 in in ADP issue-287 27 11 the the DET issue-287 27 12 paper paper NOUN issue-287 27 13 : : PUNCT issue-287 27 14 marketing marketing NOUN issue-287 27 15 approach approach NOUN issue-287 27 16 , , PUNCT issue-287 27 17 abstractlogical abstractlogical ADJ issue-287 27 18 approach approach NOUN issue-287 27 19 used use VERB issue-287 27 20 in in ADP issue-287 27 21 the the DET issue-287 27 22 study study NOUN issue-287 27 23 of of ADP issue-287 27 24 theoretical theoretical ADJ issue-287 27 25 and and CCONJ issue-287 27 26 methodological methodological ADJ issue-287 27 27 foundations foundation NOUN issue-287 27 28 of of ADP issue-287 27 29 interaction interaction NOUN issue-287 27 30 management management NOUN issue-287 27 31 , , PUNCT issue-287 27 32 analysis analysis NOUN issue-287 27 33 of of ADP issue-287 27 34 theoretical theoretical ADJ issue-287 27 35 approaches approach NOUN issue-287 27 36 to to ADP issue-287 27 37 the the DET issue-287 27 38 formation formation NOUN issue-287 27 39 of of ADP issue-287 27 40 a a DET issue-287 27 41 management management NOUN issue-287 27 42 system system NOUN issue-287 27 43 for for ADP issue-287 27 44 marketing marketing NOUN issue-287 27 45 activities activity NOUN issue-287 27 46 of of ADP issue-287 27 47 enterprise enterprise NOUN issue-287 27 48 , , PUNCT issue-287 27 49 inductive inductive ADJ issue-287 27 50 and and CCONJ issue-287 27 51 deductive deductive ADJ issue-287 27 52 ( ( PUNCT issue-287 27 53 used use VERB issue-287 27 54 in in ADP issue-287 27 55 determining determine VERB issue-287 27 56 factors factor NOUN issue-287 27 57 influencing influence VERB issue-287 27 58 the the DET issue-287 27 59 formation formation NOUN issue-287 27 60 of of ADP issue-287 27 61 a a DET issue-287 27 62 management management NOUN issue-287 27 63 system system NOUN issue-287 27 64 for for ADP issue-287 27 65 marketing marketing NOUN issue-287 27 66 activities activity NOUN issue-287 27 67 of of ADP issue-287 27 68 enterprise enterprise NOUN issue-287 27 69 ) ) PUNCT issue-287 27 70 , , PUNCT issue-287 27 71 systematization systematization NOUN issue-287 27 72 and and CCONJ issue-287 27 73 generalization generalization NOUN issue-287 27 74 ( ( PUNCT issue-287 27 75 to to PART issue-287 27 76 clarify clarify VERB issue-287 27 77 the the DET issue-287 27 78 concept concept NOUN issue-287 27 79 of of ADP issue-287 27 80 “ " PUNCT issue-287 27 81 marketing marketing NOUN issue-287 27 82 management management NOUN issue-287 27 83 ” " PUNCT issue-287 27 84 ) ) PUNCT issue-287 27 85 , , PUNCT issue-287 27 86 methods method NOUN issue-287 27 87 of of ADP issue-287 27 88 science science NOUN issue-287 27 89 abstraction abstraction NOUN issue-287 27 90 ( ( PUNCT issue-287 27 91 to to PART issue-287 27 92 form form VERB issue-287 27 93 a a DET issue-287 27 94 system system NOUN issue-287 27 95 of of ADP issue-287 27 96 indicators indicator NOUN issue-287 27 97 characterizing characterize VERB issue-287 27 98 the the DET issue-287 27 99 efficiency efficiency NOUN issue-287 27 100 of of ADP issue-287 27 101 enterprise enterprise NOUN issue-287 27 102 marketing marketing NOUN issue-287 27 103 management management NOUN issue-287 27 104 ) ) PUNCT issue-287 27 105 . . PUNCT issue-287 28 1 2 2 X issue-287 28 2 . . X issue-287 28 3 the the DET issue-287 28 4 essence essence NOUN issue-287 28 5 of of ADP issue-287 28 6 management management NOUN issue-287 28 7 of of ADP issue-287 28 8 marketing marketing NOUN issue-287 28 9 activities activity NOUN issue-287 28 10 of of ADP issue-287 28 11 the the DET issue-287 28 12 enterprise enterprise NOUN issue-287 28 13 formation formation NOUN issue-287 28 14 of of ADP issue-287 28 15 a a DET issue-287 28 16 management management NOUN issue-287 28 17 system system NOUN issue-287 28 18 requires require VERB issue-287 28 19 creating create VERB issue-287 28 20 the the DET issue-287 28 21 necessary necessary ADJ issue-287 28 22 level level NOUN issue-287 28 23 of of ADP issue-287 28 24 organization organization NOUN issue-287 28 25 and and CCONJ issue-287 28 26 rational rational ADJ issue-287 28 27 use use NOUN issue-287 28 28 of of ADP issue-287 28 29 integrated integrate VERB issue-287 28 30 support support NOUN issue-287 28 31 for for ADP issue-287 28 32 marketing marketing NOUN issue-287 28 33 activities activity NOUN issue-287 28 34 . . PUNCT issue-287 29 1 the the DET issue-287 29 2 essence essence NOUN issue-287 29 3 and and CCONJ issue-287 29 4 content content NOUN issue-287 29 5 of of ADP issue-287 29 6 marketing marketing NOUN issue-287 29 7 activities activity NOUN issue-287 29 8 reflect reflect VERB issue-287 29 9 the the DET issue-287 29 10 objective objective ADJ issue-287 29 11 conditions condition NOUN issue-287 29 12 of of ADP issue-287 29 13 market market NOUN issue-287 29 14 development development NOUN issue-287 29 15 , , PUNCT issue-287 29 16 which which PRON issue-287 29 17 to to ADP issue-287 29 18 some some DET issue-287 29 19 extent extent NOUN issue-287 29 20 loses lose VERB issue-287 29 21 chaos chaos NOUN issue-287 29 22 and and CCONJ issue-287 29 23 falls fall VERB issue-287 29 24 under under ADP issue-287 29 25 the the DET issue-287 29 26 regulatory regulatory ADJ issue-287 29 27 influence influence NOUN issue-287 29 28 of of ADP issue-287 29 29 pre pre ADJ issue-287 29 30 - - ADJ issue-287 29 31 established established ADJ issue-287 29 32 economic economic ADJ issue-287 29 33 ties tie NOUN issue-287 29 34 , , PUNCT issue-287 29 35 where where SCONJ issue-287 29 36 a a DET issue-287 29 37 special special ADJ issue-287 29 38 role role NOUN issue-287 29 39 is be AUX issue-287 29 40 assigned assign VERB issue-287 29 41 to to ADP issue-287 29 42 the the DET issue-287 29 43 consumer consumer NOUN issue-287 29 44 . . PUNCT issue-287 30 1 the the DET issue-287 30 2 consumer consumer NOUN issue-287 30 3 places place VERB issue-287 30 4 his his PRON issue-287 30 5 or or CCONJ issue-287 30 6 her her PRON issue-287 30 7 demands demand NOUN issue-287 30 8 on on ADP issue-287 30 9 the the DET issue-287 30 10 product product NOUN issue-287 30 11 , , PUNCT issue-287 30 12 its its PRON issue-287 30 13 technical technical ADJ issue-287 30 14 and and CCONJ issue-287 30 15 economic economic ADJ issue-287 30 16 characteristics characteristic NOUN issue-287 30 17 , , PUNCT issue-287 30 18 quantity quantity NOUN issue-287 30 19 , , PUNCT issue-287 30 20 terms term NOUN issue-287 30 21 of of ADP issue-287 30 22 delivery delivery NOUN issue-287 30 23 , , PUNCT issue-287 30 24 and and CCONJ issue-287 30 25 thus thus ADV issue-287 30 26 creates create VERB issue-287 30 27 preconditions precondition NOUN issue-287 30 28 for for ADP issue-287 30 29 the the DET issue-287 30 30 market market NOUN issue-287 30 31 distribution distribution NOUN issue-287 30 32 between between ADP issue-287 30 33 manufacturers manufacturer NOUN issue-287 30 34 . . PUNCT issue-287 31 1 implementation implementation NOUN issue-287 31 2 of of ADP issue-287 31 3 marketing marketing NOUN issue-287 31 4 activities activity NOUN issue-287 31 5 is be AUX issue-287 31 6 an an DET issue-287 31 7 objective objective ADJ issue-287 31 8 necessity necessity NOUN issue-287 31 9 of of ADP issue-287 31 10 orientation orientation NOUN issue-287 31 11 of of ADP issue-287 31 12 scientific scientific ADJ issue-287 31 13 and and CCONJ issue-287 31 14 technical technical ADJ issue-287 31 15 , , PUNCT issue-287 31 16 production production NOUN issue-287 31 17 , , PUNCT issue-287 31 18 and and CCONJ issue-287 31 19 marketing marketing NOUN issue-287 31 20 activities activity NOUN issue-287 31 21 of of ADP issue-287 31 22 the the DET issue-287 31 23 enterprise enterprise NOUN issue-287 31 24 , , PUNCT issue-287 31 25 taking take VERB issue-287 31 26 into into ADP issue-287 31 27 account account NOUN issue-287 31 28 market market NOUN issue-287 31 29 demand demand NOUN issue-287 31 30 , , PUNCT issue-287 31 31 needs need NOUN issue-287 31 32 and and CCONJ issue-287 31 33 requirements requirement NOUN issue-287 31 34 of of ADP issue-287 31 35 consumers consumer NOUN issue-287 31 36 . . PUNCT issue-287 32 1 issues issue NOUN issue-287 32 2 of of ADP issue-287 32 3 improving improve VERB issue-287 32 4 the the DET issue-287 32 5 management management NOUN issue-287 32 6 of of ADP issue-287 32 7 marketing marketing NOUN issue-287 32 8 activity activity NOUN issue-287 32 9 of of ADP issue-287 32 10 the the DET issue-287 32 11 company company NOUN issue-287 32 12 are be AUX issue-287 32 13 reflected reflect VERB issue-287 32 14 in in ADP issue-287 32 15 works work NOUN issue-287 32 16 of of ADP issue-287 32 17 many many ADJ issue-287 32 18 scholars scholar NOUN issue-287 32 19 such such ADJ issue-287 32 20 as as ADP issue-287 32 21 : : PUNCT issue-287 32 22 p. p. NOUN issue-287 32 23     SPACE issue-287 32 24 kotler kotler NOUN issue-287 32 25 , , PUNCT issue-287 32 26 j.j j.j PROPN issue-287 32 27 . . PROPN issue-287 32 28     SPACE issue-287 32 29 lambin lambin PROPN issue-287 32 30 , , PUNCT issue-287 32 31 m. m. NOUN issue-287 32 32     SPACE issue-287 32 33 porter porter NOUN issue-287 32 34 , , PUNCT issue-287 32 35 l. l. PROPN issue-287 32 36     SPACE issue-287 32 37 balabanova balabanova PROPN issue-287 32 38 , , PUNCT issue-287 32 39 a. a. NOUN issue-287 32 40     SPACE issue-287 32 41 voichak voichak ADV issue-287 32 42 , , PUNCT issue-287 32 43 s. s. PROPN issue-287 32 44     SPACE issue-287 32 45 harkavenko harkavenko PROPN issue-287 32 46 , , PUNCT issue-287 32 47 a. a. NOUN issue-287 32 48     SPACE issue-287 32 49 herasymchuk herasymchuk NOUN issue-287 32 50 , , PUNCT issue-287 32 51 v. v. NOUN issue-287 32 52     SPACE issue-287 32 53 kardash kardash NOUN issue-287 32 54 , , PUNCT issue-287 32 55 ye ye PROPN issue-287 32 56 . . PROPN issue-287 32 57     SPACE issue-287 32 58 krykavskyi krykavskyi NOUN issue-287 32 59 , , PUNCT issue-287 32 60 n. n. NOUN issue-287 32 61     SPACE issue-287 32 62 kudenko kudenko PROPN issue-287 32 63 , , PUNCT issue-287 32 64 a. a. NOUN issue-287 32 65     SPACE issue-287 32 66 starostina starostina PROPN issue-287 32 67 . . PUNCT issue-287 33 1 marketing marketing NOUN issue-287 33 2 management management NOUN issue-287 33 3 – – PUNCT issue-287 33 4 the the DET issue-287 33 5 analysis analysis NOUN issue-287 33 6 , , PUNCT issue-287 33 7 planning planning NOUN issue-287 33 8 , , PUNCT issue-287 33 9 implementation implementation NOUN issue-287 33 10 , , PUNCT issue-287 33 11 and and CCONJ issue-287 33 12 monitoring monitoring NOUN issue-287 33 13 of of ADP issue-287 33 14 activities activity NOUN issue-287 33 15 designed design VERB issue-287 33 16 to to PART issue-287 33 17 establish establish VERB issue-287 33 18 , , PUNCT issue-287 33 19 strengthen strengthen VERB issue-287 33 20 , , PUNCT issue-287 33 21 and and CCONJ issue-287 33 22 maintain maintain VERB issue-287 33 23 profitable profitable ADJ issue-287 33 24 exchanges exchange NOUN issue-287 33 25 with with ADP issue-287 33 26 target target NOUN issue-287 33 27 buyers buyer NOUN issue-287 33 28 in in ADP issue-287 33 29 order order NOUN issue-287 33 30 to to PART issue-287 33 31 achieve achieve VERB issue-287 33 32 specific specific ADJ issue-287 33 33 tasks task NOUN issue-287 33 34 of of ADP issue-287 33 35 the the DET issue-287 33 36 organization organization NOUN issue-287 33 37 , , PUNCT issue-287 33 38 such such ADJ issue-287 33 39 as as ADP issue-287 33 40 , , PUNCT issue-287 33 41 for for ADP issue-287 33 42 example example NOUN issue-287 33 43 , , PUNCT issue-287 33 44 profitmaking profitmaking NOUN issue-287 33 45 , , PUNCT issue-287 33 46 sales sale NOUN issue-287 33 47 growth growth NOUN issue-287 33 48 , , PUNCT issue-287 33 49 increase increase NOUN issue-287 33 50 of of ADP issue-287 33 51 market market NOUN issue-287 33 52 share share NOUN issue-287 33 53 ( ( PUNCT issue-287 33 54 kotler kotler NOUN issue-287 33 55 , , PUNCT issue-287 33 56 1999 1999 NUM issue-287 33 57 ) ) PUNCT issue-287 33 58 . . PUNCT issue-287 34 1 according accord VERB issue-287 34 2 to to ADP issue-287 34 3 l.v l.v PROPN issue-287 34 4 . . PROPN issue-287 34 5 balabanova balabanova PROPN issue-287 34 6 , , PUNCT issue-287 34 7 marketing marketing NOUN issue-287 34 8 management management NOUN issue-287 34 9 is be AUX issue-287 34 10 the the DET issue-287 34 11 practical practical ADJ issue-287 34 12 implementation implementation NOUN issue-287 34 13 of of ADP issue-287 34 14 a a DET issue-287 34 15 carefully carefully ADV issue-287 34 16 thoughtout thoughtout NOUN issue-287 34 17 integrated integrate VERB issue-287 34 18 policy policy NOUN issue-287 34 19 of of ADP issue-287 34 20 the the DET issue-287 34 21 company company NOUN issue-287 34 22 in in ADP issue-287 34 23 the the DET issue-287 34 24 market market NOUN issue-287 34 25 , , PUNCT issue-287 34 26 which which PRON issue-287 34 27 includes include VERB issue-287 34 28 the the DET issue-287 34 29 organization organization NOUN issue-287 34 30 , , PUNCT issue-287 34 31 analysis analysis NOUN issue-287 34 32 , , PUNCT issue-287 34 33 planning planning NOUN issue-287 34 34 , , PUNCT issue-287 34 35 implementation implementation NOUN issue-287 34 36 of of ADP issue-287 34 37 activities activity NOUN issue-287 34 38 aimed aim VERB issue-287 34 39 at at ADP issue-287 34 40 achieving achieve VERB issue-287 34 41 certain certain ADJ issue-287 34 42 objectives objective NOUN issue-287 34 43 of of ADP issue-287 34 44 the the DET issue-287 34 45 enterprise enterprise NOUN issue-287 34 46 in in ADP issue-287 34 47 the the DET issue-287 34 48 market market NOUN issue-287 34 49 and and CCONJ issue-287 34 50 control control NOUN issue-287 34 51 . . PUNCT issue-287 35 1 marketing marketing NOUN issue-287 35 2 management management NOUN issue-287 35 3 is be AUX issue-287 35 4 a a DET issue-287 35 5 set set NOUN issue-287 35 6 of of ADP issue-287 35 7 measures measure NOUN issue-287 35 8 that that PRON issue-287 35 9 regulate regulate VERB issue-287 35 10 the the DET issue-287 35 11 position position NOUN issue-287 35 12 of of ADP issue-287 35 13 an an DET issue-287 35 14 enterprise enterprise NOUN issue-287 35 15 in in ADP issue-287 35 16 the the DET issue-287 35 17 market market NOUN issue-287 35 18 by by ADP issue-287 35 19 means mean NOUN issue-287 35 20 of of ADP issue-287 35 21 marketing marketing NOUN issue-287 35 22 functions function NOUN issue-287 35 23 ( ( PUNCT issue-287 35 24 balabanova balabanova X issue-287 35 25 , , PUNCT issue-287 35 26 kholod kholod NOUN issue-287 35 27 , , PUNCT issue-287 35 28 2006 2006 NUM issue-287 35 29 ) ) PUNCT issue-287 35 30 . . PUNCT issue-287 36 1 the the DET issue-287 36 2 essence essence NOUN issue-287 36 3 of of ADP issue-287 36 4 marketing marketing NOUN issue-287 36 5 management management NOUN issue-287 36 6 is be AUX issue-287 36 7 to to PART issue-287 36 8 find find VERB issue-287 36 9 the the DET issue-287 36 10 optimal optimal ADJ issue-287 36 11 number number NOUN issue-287 36 12 of of ADP issue-287 36 13 customers customer NOUN issue-287 36 14 necessary necessary ADJ issue-287 36 15 for for ADP issue-287 36 16 the the DET issue-287 36 17 implementation implementation NOUN issue-287 36 18 of of ADP issue-287 36 19 all all DET issue-287 36 20 volume volume NOUN issue-287 36 21 of of ADP issue-287 36 22 production production NOUN issue-287 36 23 produced produce VERB issue-287 36 24 by by ADP issue-287 36 25 the the DET issue-287 36 26 company company NOUN issue-287 36 27 at at ADP issue-287 36 28 this this DET issue-287 36 29 point point NOUN issue-287 36 30 . . PUNCT issue-287 37 1 the the DET issue-287 37 2 task task NOUN issue-287 37 3 of of ADP issue-287 37 4 marketing marketing NOUN issue-287 37 5 management management NOUN issue-287 37 6 is be AUX issue-287 37 7 “ " PUNCT issue-287 37 8 to to PART issue-287 37 9 influence influence VERB issue-287 37 10 the the DET issue-287 37 11 level level NOUN issue-287 37 12 , , PUNCT issue-287 37 13 time time NOUN issue-287 37 14 , , PUNCT issue-287 37 15 and and CCONJ issue-287 37 16 nature nature NOUN issue-287 37 17 of of ADP issue-287 37 18 demand demand NOUN issue-287 37 19 in in ADP issue-287 37 20 a a DET issue-287 37 21 way way NOUN issue-287 37 22 that that PRON issue-287 37 23 helps help VERB issue-287 37 24 the the DET issue-287 37 25 organization organization NOUN issue-287 37 26 to to PART issue-287 37 27 achieve achieve VERB issue-287 37 28 its its PRON issue-287 37 29 goals goal NOUN issue-287 37 30 ” " PUNCT issue-287 37 31 ( ( PUNCT issue-287 37 32 danko danko PROPN issue-287 37 33 , , PUNCT issue-287 37 34 2001 2001 NUM issue-287 37 35 ) ) PUNCT issue-287 37 36 . . PUNCT issue-287 38 1 the the DET issue-287 38 2 very very ADJ issue-287 38 3 essence essence NOUN issue-287 38 4 of of ADP issue-287 38 5 marketing marketing NOUN issue-287 38 6 management management NOUN issue-287 38 7 is be AUX issue-287 38 8 revealed reveal VERB issue-287 38 9 when when SCONJ issue-287 38 10 identifying identify VERB issue-287 38 11 the the DET issue-287 38 12 main main ADJ issue-287 38 13 marketing marketing NOUN issue-287 38 14 functions function NOUN issue-287 38 15 . . PUNCT issue-287 39 1 among among ADP issue-287 39 2 the the DET issue-287 39 3 most most ADV issue-287 39 4 important important ADJ issue-287 39 5 functions function NOUN issue-287 39 6 of of ADP issue-287 39 7 marketing marketing NOUN issue-287 39 8 are be AUX issue-287 39 9 the the DET issue-287 39 10 following following NOUN issue-287 39 11 : : PUNCT issue-287 39 12 analysis analysis NOUN issue-287 39 13 of of ADP issue-287 39 14 the the DET issue-287 39 15 environment environment NOUN issue-287 39 16 ; ; PUNCT issue-287 39 17 market market NOUN issue-287 39 18 research research NOUN issue-287 39 19 ; ; PUNCT issue-287 39 20 analysis analysis NOUN issue-287 39 21 of of ADP issue-287 39 22 consumer consumer NOUN issue-287 39 23 needs need NOUN issue-287 39 24 ; ; PUNCT issue-287 39 25 product product NOUN issue-287 39 26 planning planning NOUN issue-287 39 27 ; ; PUNCT issue-287 39 28 pricing pricing NOUN issue-287 39 29 ; ; PUNCT issue-287 39 30 sales sale NOUN issue-287 39 31 policy policy NOUN issue-287 39 32 ; ; PUNCT issue-287 39 33 product product NOUN issue-287 39 34 promotion promotion NOUN issue-287 39 35 ; ; PUNCT issue-287 39 36 advertising advertising NOUN issue-287 39 37 ; ; PUNCT issue-287 39 38 ensuring ensure VERB issue-287 39 39 social social ADJ issue-287 39 40 responsibility responsibility NOUN issue-287 39 41 . . PUNCT issue-287 40 1 a.o a.o PROPN issue-287 40 2 . . PROPN issue-287 40 3 starostina starostina PROPN issue-287 40 4 understands understand VERB issue-287 40 5 under under ADP issue-287 40 6 marketing marketing NOUN issue-287 40 7 activity activity NOUN issue-287 40 8 such such DET issue-287 40 9 an an DET issue-287 40 10 enterprise enterprise NOUN issue-287 40 11 management management NOUN issue-287 40 12 system system NOUN issue-287 40 13 , , PUNCT issue-287 40 14 which which PRON issue-287 40 15 is be AUX issue-287 40 16 aimed aim VERB issue-287 40 17 at at ADP issue-287 40 18 studying study VERB issue-287 40 19 and and CCONJ issue-287 40 20 taking take VERB issue-287 40 21 into into ADP issue-287 40 22 account account NOUN issue-287 40 23 the the DET issue-287 40 24 demand demand NOUN issue-287 40 25 and and CCONJ issue-287 40 26 market market NOUN issue-287 40 27 requirements requirement NOUN issue-287 40 28 for for ADP issue-287 40 29 a a DET issue-287 40 30 reasonable reasonable ADJ issue-287 40 31 orientation orientation NOUN issue-287 40 32 of of ADP issue-287 40 33 production production NOUN issue-287 40 34 activity activity NOUN issue-287 40 35 of of ADP issue-287 40 36 enterprises enterprise NOUN issue-287 40 37 for for ADP issue-287 40 38 the the DET issue-287 40 39 production production NOUN issue-287 40 40 of of ADP issue-287 40 41 competitive competitive ADJ issue-287 40 42 types type NOUN issue-287 40 43 of of ADP issue-287 40 44 products product NOUN issue-287 40 45 that that PRON issue-287 40 46 meet meet VERB issue-287 40 47 certain certain ADJ issue-287 40 48 technical technical ADJ issue-287 40 49 and and CCONJ issue-287 40 50 economic economic ADJ issue-287 40 51 characteristics characteristic NOUN issue-287 40 52 in in ADP issue-287 40 53 predetermined predetermine VERB issue-287 40 54 volumes volume NOUN issue-287 40 55 ( ( PUNCT issue-287 40 56 starostina starostina NOUN issue-287 40 57 , , PUNCT issue-287 40 58 2000 2000 NUM issue-287 40 59 ) ) PUNCT issue-287 40 60 . . PUNCT issue-287 41 1 marketing marketing NOUN issue-287 41 2 activity activity NOUN issue-287 41 3 of of ADP issue-287 41 4 the the DET issue-287 41 5 enterprise enterprise NOUN issue-287 41 6 is be AUX issue-287 41 7 directed direct VERB issue-287 41 8 to to PART issue-287 41 9 establish establish VERB issue-287 41 10 , , PUNCT issue-287 41 11 in in ADP issue-287 41 12 sufficiently sufficiently ADV issue-287 41 13 substantiated substantiate VERB issue-287 41 14 terms term NOUN issue-287 41 15 , , PUNCT issue-287 41 16 considering consider VERB issue-287 41 17 market market NOUN issue-287 41 18 demands demand NOUN issue-287 41 19 , , PUNCT issue-287 41 20 current current ADJ issue-287 41 21 and and CCONJ issue-287 41 22 , , PUNCT issue-287 41 23 most most ADV issue-287 41 24 importantly importantly ADV issue-287 41 25 , , PUNCT issue-287 41 26 longterm longterm PROPN issue-287 41 27 ( ( PUNCT issue-287 41 28 strategic strategic ADJ issue-287 41 29 ) ) PUNCT issue-287 41 30 goals goal NOUN issue-287 41 31 , , PUNCT issue-287 41 32 ways way NOUN issue-287 41 33 of of ADP issue-287 41 34 achieving achieve VERB issue-287 41 35 them they PRON issue-287 41 36 , , PUNCT issue-287 41 37 and and CCONJ issue-287 41 38 real real ADJ issue-287 41 39 sources source NOUN issue-287 41 40 of of ADP issue-287 41 41 economic economic ADJ issue-287 41 42 resources resource NOUN issue-287 41 43 , , PUNCT issue-287 41 44 to to PART issue-287 41 45 determine determine VERB issue-287 41 46 the the DET issue-287 41 47 range range NOUN issue-287 41 48 and and CCONJ issue-287 41 49 quality quality NOUN issue-287 41 50 of of ADP issue-287 41 51 products product NOUN issue-287 41 52 , , PUNCT issue-287 41 53 its its PRON issue-287 41 54 priorities priority NOUN issue-287 41 55 , , PUNCT issue-287 41 56 optimal optimal ADJ issue-287 41 57 structure structure NOUN issue-287 41 58 of of ADP issue-287 41 59 production production NOUN issue-287 41 60 and and CCONJ issue-287 41 61 desired desire VERB issue-287 41 62 profit profit NOUN issue-287 41 63 ( ( PUNCT issue-287 41 64 danko danko PROPN issue-287 41 65 , , PUNCT issue-287 41 66 2001 2001 NUM issue-287 41 67 ) ) PUNCT issue-287 41 68 . . PUNCT issue-287 42 1 baltic baltic PROPN issue-287 42 2 journal journal PROPN issue-287 42 3 of of ADP issue-287 42 4 economic economic ADJ issue-287 42 5 studies study NOUN issue-287 42 6 210 210 NUM issue-287 42 7 vol vol NOUN issue-287 42 8 . . PUNCT issue-287 43 1 3 3 NUM issue-287 43 2 , , PUNCT issue-287 43 3 no no INTJ issue-287 43 4 . . NOUN issue-287 43 5 5 5 NUM issue-287 43 6 , , PUNCT issue-287 43 7 2017 2017 NUM issue-287 43 8 management management NOUN issue-287 43 9 of of ADP issue-287 43 10 marketing marketing NOUN issue-287 43 11 activity activity NOUN issue-287 43 12 at at ADP issue-287 43 13 the the DET issue-287 43 14 enterprise enterprise NOUN issue-287 43 15 is be AUX issue-287 43 16 carried carry VERB issue-287 43 17 out out ADP issue-287 43 18 in in ADP issue-287 43 19 three three NUM issue-287 43 20 directions direction NOUN issue-287 43 21 : : PUNCT issue-287 43 22 marketing marketing NOUN issue-287 43 23 mix mix NOUN issue-287 43 24 formation formation NOUN issue-287 43 25 , , PUNCT issue-287 43 26 management management NOUN issue-287 43 27 of of ADP issue-287 43 28 marketing marketing NOUN issue-287 43 29 service service NOUN issue-287 43 30 , , PUNCT issue-287 43 31 internal internal ADJ issue-287 43 32 marketing marketing NOUN issue-287 43 33 . . PUNCT issue-287 44 1 consequently consequently ADV issue-287 44 2 , , PUNCT issue-287 44 3 marketing marketing NOUN issue-287 44 4 management management NOUN issue-287 44 5 system system NOUN issue-287 44 6 of of ADP issue-287 44 7 the the DET issue-287 44 8 enterprise enterprise NOUN issue-287 44 9 is be AUX issue-287 44 10 a a DET issue-287 44 11 set set NOUN issue-287 44 12 of of ADP issue-287 44 13 definite definite ADJ issue-287 44 14 subjects subject NOUN issue-287 44 15 , , PUNCT issue-287 44 16 objects object NOUN issue-287 44 17 , , PUNCT issue-287 44 18 tools tool NOUN issue-287 44 19 , , PUNCT issue-287 44 20 and and CCONJ issue-287 44 21 methods method NOUN issue-287 44 22 of of ADP issue-287 44 23 management management NOUN issue-287 44 24 that that PRON issue-287 44 25 , , PUNCT issue-287 44 26 in in ADP issue-287 44 27 the the DET issue-287 44 28 process process NOUN issue-287 44 29 of of ADP issue-287 44 30 interaction interaction NOUN issue-287 44 31 between between ADP issue-287 44 32 them they PRON issue-287 44 33 , , PUNCT issue-287 44 34 are be AUX issue-287 44 35 aimed aim VERB issue-287 44 36 at at ADP issue-287 44 37 the the DET issue-287 44 38 effective effective ADJ issue-287 44 39 management management NOUN issue-287 44 40 of of ADP issue-287 44 41 marketing marketing NOUN issue-287 44 42 activities activity NOUN issue-287 44 43 of of ADP issue-287 44 44 the the DET issue-287 44 45 enterprise enterprise NOUN issue-287 44 46 . . PUNCT issue-287 45 1 3 3 X issue-287 45 2 . . X issue-287 45 3 construction construction NOUN issue-287 45 4 of of ADP issue-287 45 5 marketing marketing NOUN issue-287 45 6 management management NOUN issue-287 45 7 system system NOUN issue-287 45 8 of of ADP issue-287 45 9 the the DET issue-287 45 10 enterprise enterprise NOUN issue-287 45 11 the the DET issue-287 45 12 interest interest NOUN issue-287 45 13 of of ADP issue-287 45 14 enterprises enterprise NOUN issue-287 45 15 in in ADP issue-287 45 16 results result NOUN issue-287 45 17 of of ADP issue-287 45 18 their their PRON issue-287 45 19 activities activity NOUN issue-287 45 20 determines determine VERB issue-287 45 21 the the DET issue-287 45 22 need need NOUN issue-287 45 23 to to PART issue-287 45 24 increase increase VERB issue-287 45 25 the the DET issue-287 45 26 efficiency efficiency NOUN issue-287 45 27 of of ADP issue-287 45 28 all all DET issue-287 45 29 processes process NOUN issue-287 45 30 taking take VERB issue-287 45 31 place place NOUN issue-287 45 32 at at ADP issue-287 45 33 the the DET issue-287 45 34 enterprise enterprise NOUN issue-287 45 35 , , PUNCT issue-287 45 36 which which PRON issue-287 45 37 is be AUX issue-287 45 38 the the DET issue-287 45 39 result result NOUN issue-287 45 40 of of ADP issue-287 45 41 the the DET issue-287 45 42 coordinated coordinated ADJ issue-287 45 43 work work NOUN issue-287 45 44 of of ADP issue-287 45 45 all all DET issue-287 45 46 services service NOUN issue-287 45 47 and and CCONJ issue-287 45 48 divisions division NOUN issue-287 45 49 of of ADP issue-287 45 50 the the DET issue-287 45 51 enterprise enterprise NOUN issue-287 45 52 . . PUNCT issue-287 46 1 its its PRON issue-287 46 2 organization organization NOUN issue-287 46 3 requires require VERB issue-287 46 4 the the DET issue-287 46 5 development development NOUN issue-287 46 6 and and CCONJ issue-287 46 7 construction construction NOUN issue-287 46 8 of of ADP issue-287 46 9 an an DET issue-287 46 10 effective effective ADJ issue-287 46 11 system system NOUN issue-287 46 12 for for ADP issue-287 46 13 managing manage VERB issue-287 46 14 marketing marketing NOUN issue-287 46 15 activities activity NOUN issue-287 46 16 of of ADP issue-287 46 17 the the DET issue-287 46 18 enterprise enterprise NOUN issue-287 46 19 , , PUNCT issue-287 46 20 taking take VERB issue-287 46 21 into into ADP issue-287 46 22 account account NOUN issue-287 46 23 specifics specific NOUN issue-287 46 24 of of ADP issue-287 46 25 the the DET issue-287 46 26 industry industry NOUN issue-287 46 27 , , PUNCT issue-287 46 28 in in ADP issue-287 46 29 which which PRON issue-287 46 30 the the DET issue-287 46 31 company company NOUN issue-287 46 32 operates operate VERB issue-287 46 33 . . PUNCT issue-287 47 1 when when SCONJ issue-287 47 2 building build VERB issue-287 47 3 a a DET issue-287 47 4 management management NOUN issue-287 47 5 system system NOUN issue-287 47 6 for for ADP issue-287 47 7 marketing marketing NOUN issue-287 47 8 activities activity NOUN issue-287 47 9 , , PUNCT issue-287 47 10 the the DET issue-287 47 11 following follow VERB issue-287 47 12 subsystems subsystem NOUN issue-287 47 13 are be AUX issue-287 47 14 identified identify VERB issue-287 47 15 : : PUNCT issue-287 47 16 management management NOUN issue-287 47 17 ( ( PUNCT issue-287 47 18 marketing marketing NOUN issue-287 47 19 management management NOUN issue-287 47 20 body body NOUN issue-287 47 21 of of ADP issue-287 47 22 an an DET issue-287 47 23 enterprise enterprise NOUN issue-287 47 24 ) ) PUNCT issue-287 47 25 and and CCONJ issue-287 47 26 managed manage VERB issue-287 47 27 ( ( PUNCT issue-287 47 28 planning planning NOUN issue-287 47 29 , , PUNCT issue-287 47 30 organization organization NOUN issue-287 47 31 , , PUNCT issue-287 47 32 implementation implementation NOUN issue-287 47 33 , , PUNCT issue-287 47 34 and and CCONJ issue-287 47 35 control control NOUN issue-287 47 36 of of ADP issue-287 47 37 marketing marketing NOUN issue-287 47 38 activities activity NOUN issue-287 47 39 ) ) PUNCT issue-287 47 40 ( ( PUNCT issue-287 47 41 balabanova balabanova X issue-287 47 42 , , PUNCT issue-287 47 43 kholod kholod NOUN issue-287 47 44 , , PUNCT issue-287 47 45 2006 2006 NUM issue-287 47 46 ) ) PUNCT issue-287 47 47 . . PUNCT issue-287 48 1 evaluation evaluation NOUN issue-287 48 2 of of ADP issue-287 48 3 the the DET issue-287 48 4 effectiveness effectiveness NOUN issue-287 48 5 of of ADP issue-287 48 6 each each PRON issue-287 48 7 of of ADP issue-287 48 8 the the DET issue-287 48 9 divisions division NOUN issue-287 48 10 of of ADP issue-287 48 11 the the DET issue-287 48 12 enterprise enterprise NOUN issue-287 48 13 , , PUNCT issue-287 48 14 responsible responsible ADJ issue-287 48 15 for for ADP issue-287 48 16 the the DET issue-287 48 17 effectiveness effectiveness NOUN issue-287 48 18 of of ADP issue-287 48 19 components component NOUN issue-287 48 20 of of ADP issue-287 48 21 a a DET issue-287 48 22 managed manage VERB issue-287 48 23 subsystem subsystem NOUN issue-287 48 24 of of ADP issue-287 48 25 marketing marketing NOUN issue-287 48 26 management management NOUN issue-287 48 27 of of ADP issue-287 48 28 the the DET issue-287 48 29 enterprise enterprise NOUN issue-287 48 30 , , PUNCT issue-287 48 31 allows allow VERB issue-287 48 32 determining determine VERB issue-287 48 33 the the DET issue-287 48 34 efficiency efficiency NOUN issue-287 48 35 of of ADP issue-287 48 36 the the DET issue-287 48 37 use use NOUN issue-287 48 38 of of ADP issue-287 48 39 resources resource NOUN issue-287 48 40 by by ADP issue-287 48 41 these these DET issue-287 48 42 units unit NOUN issue-287 48 43 . . PUNCT issue-287 49 1 organizational organizational ADJ issue-287 49 2 principles principle NOUN issue-287 49 3 of of ADP issue-287 49 4 marketing marketing NOUN issue-287 49 5 management management NOUN issue-287 49 6 of of ADP issue-287 49 7 the the DET issue-287 49 8 enterprise enterprise NOUN issue-287 49 9 consist consist VERB issue-287 49 10 in in ADP issue-287 49 11 the the DET issue-287 49 12 structuring structuring NOUN issue-287 49 13 of of ADP issue-287 49 14 tasks task NOUN issue-287 49 15 within within ADP issue-287 49 16 the the DET issue-287 49 17 overall overall ADJ issue-287 49 18 process process NOUN issue-287 49 19 of of ADP issue-287 49 20 managing manage VERB issue-287 49 21 the the DET issue-287 49 22 marketing marketing NOUN issue-287 49 23 activity activity NOUN issue-287 49 24 of of ADP issue-287 49 25 the the DET issue-287 49 26 enterprise enterprise NOUN issue-287 49 27 , , PUNCT issue-287 49 28 creation creation NOUN issue-287 49 29 of of ADP issue-287 49 30 appropriate appropriate ADJ issue-287 49 31 structural structural ADJ issue-287 49 32 units unit NOUN issue-287 49 33 ( ( PUNCT issue-287 49 34 or or CCONJ issue-287 49 35 distribution distribution NOUN issue-287 49 36 of of ADP issue-287 49 37 certain certain ADJ issue-287 49 38 functions function NOUN issue-287 49 39 among among ADP issue-287 49 40 existing exist VERB issue-287 49 41 structural structural ADJ issue-287 49 42 units unit NOUN issue-287 49 43 ) ) PUNCT issue-287 49 44 , , PUNCT issue-287 49 45 establishment establishment NOUN issue-287 49 46 of of ADP issue-287 49 47 hierarchical hierarchical ADJ issue-287 49 48 and and CCONJ issue-287 49 49 functional functional ADJ issue-287 49 50 relationships relationship NOUN issue-287 49 51 between between ADP issue-287 49 52 them they PRON issue-287 49 53 ( ( PUNCT issue-287 49 54 lambin lambin PROPN issue-287 49 55 , , PUNCT issue-287 49 56 2007 2007 NUM issue-287 49 57 ; ; PUNCT issue-287 49 58 wells well NOUN issue-287 49 59 , , PUNCT issue-287 49 60 2014 2014 NUM issue-287 49 61 ) ) PUNCT issue-287 49 62 . . PUNCT issue-287 50 1 the the DET issue-287 50 2 introduction introduction NOUN issue-287 50 3 of of ADP issue-287 50 4 a a DET issue-287 50 5 marketing marketing NOUN issue-287 50 6 management management NOUN issue-287 50 7 system system NOUN issue-287 50 8 for for ADP issue-287 50 9 an an DET issue-287 50 10 enterprise enterprise NOUN issue-287 50 11 requires require VERB issue-287 50 12 creating create VERB issue-287 50 13 an an DET issue-287 50 14 effective effective ADJ issue-287 50 15 model model NOUN issue-287 50 16 for for ADP issue-287 50 17 its its PRON issue-287 50 18 implementation implementation NOUN issue-287 50 19 ( ( PUNCT issue-287 50 20 fig fig NOUN issue-287 50 21 . . PUNCT issue-287 50 22 1 1 NUM issue-287 50 23 ) ) PUNCT issue-287 50 24 . . PUNCT issue-287 51 1 the the DET issue-287 51 2 model model NOUN issue-287 51 3 of of ADP issue-287 51 4 management management NOUN issue-287 51 5 of of ADP issue-287 51 6 marketing marketing NOUN issue-287 51 7 activity activity NOUN issue-287 51 8 of of ADP issue-287 51 9 the the DET issue-287 51 10 enterprise enterprise NOUN issue-287 51 11 is be AUX issue-287 51 12 a a DET issue-287 51 13 set set NOUN issue-287 51 14 of of ADP issue-287 51 15 organizational organizational ADJ issue-287 51 16 structure structure NOUN issue-287 51 17 , , PUNCT issue-287 51 18 processes process NOUN issue-287 51 19 , , PUNCT issue-287 51 20 technologies technology NOUN issue-287 51 21 , , PUNCT issue-287 51 22 resources resource NOUN issue-287 51 23 , , PUNCT issue-287 51 24 etc etc X issue-287 51 25 . . X issue-287 51 26 necessary necessary ADJ issue-287 51 27 to to PART issue-287 51 28 create create VERB issue-287 51 29 conditions condition NOUN issue-287 51 30 that that PRON issue-287 51 31 will will AUX issue-287 51 32 facilitate facilitate VERB issue-287 51 33 the the DET issue-287 51 34 implementation implementation NOUN issue-287 51 35 of of ADP issue-287 51 36 marketing marketing NOUN issue-287 51 37 advantages advantage NOUN issue-287 51 38 in in ADP issue-287 51 39 the the DET issue-287 51 40 present present ADJ issue-287 51 41 and and CCONJ issue-287 51 42 future future ADJ issue-287 51 43 business business NOUN issue-287 51 44 environment environment NOUN issue-287 51 45 ( ( PUNCT issue-287 51 46 kudenko kudenko NOUN issue-287 51 47 , , PUNCT issue-287 51 48 2002 2002 NUM issue-287 51 49 ) ) PUNCT issue-287 51 50 . . PUNCT issue-287 52 1 the the DET issue-287 52 2 main main ADJ issue-287 52 3 participants participant NOUN issue-287 52 4 in in ADP issue-287 52 5 the the DET issue-287 52 6 marketing marketing NOUN issue-287 52 7 management management NOUN issue-287 52 8 model model NOUN issue-287 52 9 are be AUX issue-287 52 10 the the DET issue-287 52 11 responsible responsible ADJ issue-287 52 12 person person NOUN issue-287 52 13 providing provide VERB issue-287 52 14 the the DET issue-287 52 15 relevant relevant ADJ issue-287 52 16 services service NOUN issue-287 52 17 and and CCONJ issue-287 52 18 a a DET issue-287 52 19 group group NOUN issue-287 52 20 of of ADP issue-287 52 21 employees employee NOUN issue-287 52 22 involved involve VERB issue-287 52 23 in in ADP issue-287 52 24 the the DET issue-287 52 25 management management NOUN issue-287 52 26 process process NOUN issue-287 52 27 of of ADP issue-287 52 28 marketing marketing NOUN issue-287 52 29 activities activity NOUN issue-287 52 30 of of ADP issue-287 52 31 the the DET issue-287 52 32 enterprise enterprise NOUN issue-287 52 33 . . PUNCT issue-287 53 1 implementation implementation NOUN issue-287 53 2 of of ADP issue-287 53 3 the the DET issue-287 53 4 model model NOUN issue-287 53 5 of of ADP issue-287 53 6 management management NOUN issue-287 53 7 of of ADP issue-287 53 8 marketing marketing NOUN issue-287 53 9 activities activity NOUN issue-287 53 10 should should AUX issue-287 53 11 be be AUX issue-287 53 12 carried carry VERB issue-287 53 13 out out ADP issue-287 53 14 by by ADP issue-287 53 15 the the DET issue-287 53 16 marketing marketing NOUN issue-287 53 17 department department NOUN issue-287 53 18 of of ADP issue-287 53 19 the the DET issue-287 53 20 enterprise enterprise NOUN issue-287 53 21 or or CCONJ issue-287 53 22 a a DET issue-287 53 23 specially specially ADV issue-287 53 24 created create VERB issue-287 53 25 body body NOUN issue-287 53 26 for for ADP issue-287 53 27 managing manage VERB issue-287 53 28 marketing marketing NOUN issue-287 53 29 activities activity NOUN issue-287 53 30 of of ADP issue-287 53 31 the the DET issue-287 53 32 enterprise enterprise NOUN issue-287 53 33 , , PUNCT issue-287 53 34 which which PRON issue-287 53 35 would would AUX issue-287 53 36 carry carry VERB issue-287 53 37 out out ADP issue-287 53 38 informationanalytical informationanalytical ADJ issue-287 53 39 , , PUNCT issue-287 53 40 regulatory regulatory ADJ issue-287 53 41 , , PUNCT issue-287 53 42 advisory advisory ADJ issue-287 53 43 , , PUNCT issue-287 53 44 and and CCONJ issue-287 53 45 control control NOUN issue-287 53 46 functions function NOUN issue-287 53 47 for for ADP issue-287 53 48 improving improve VERB issue-287 53 49 marketing marketing NOUN issue-287 53 50 activity activity NOUN issue-287 53 51 of of ADP issue-287 53 52 the the DET issue-287 53 53 enterprise enterprise NOUN issue-287 53 54 . . PUNCT issue-287 54 1 the the DET issue-287 54 2 body body NOUN issue-287 54 3 of of ADP issue-287 54 4 management management NOUN issue-287 54 5 of of ADP issue-287 54 6 marketing marketing NOUN issue-287 54 7 activity activity NOUN issue-287 54 8 of of ADP issue-287 54 9 the the DET issue-287 54 10 enterprise enterprise NOUN issue-287 54 11 should should AUX issue-287 54 12 carry carry VERB issue-287 54 13 out out ADP issue-287 54 14 general general ADJ issue-287 54 15 management management NOUN issue-287 54 16 and and CCONJ issue-287 54 17 coordination coordination NOUN issue-287 54 18 of of ADP issue-287 54 19 activity activity NOUN issue-287 54 20 of of ADP issue-287 54 21 all all DET issue-287 54 22 divisions division NOUN issue-287 54 23 of of ADP issue-287 54 24 the the DET issue-287 54 25 enterprise enterprise NOUN issue-287 54 26 . . PUNCT issue-287 55 1 organization organization NOUN issue-287 55 2 of of ADP issue-287 55 3 management management NOUN issue-287 55 4 of of ADP issue-287 55 5 marketing marketing NOUN issue-287 55 6 activities activity NOUN issue-287 55 7 ( ( PUNCT issue-287 55 8 management management NOUN issue-287 55 9 subsystem subsystem NOUN issue-287 55 10 ) ) PUNCT issue-287 55 11 marketing marketing NOUN issue-287 55 12 management management NOUN issue-287 55 13 system system NOUN issue-287 55 14 ( ( PUNCT issue-287 55 15 managed manage VERB issue-287 55 16 subsystem subsystem NOUN issue-287 55 17 ) ) PUNCT issue-287 55 18 external external ADJ issue-287 55 19 factors factor NOUN issue-287 55 20 in in ADP issue-287 55 21 the the DET issue-287 55 22 marketing marketing NOUN issue-287 55 23 environment environment NOUN issue-287 55 24 internal internal ADJ issue-287 55 25 factors factor NOUN issue-287 55 26 in in ADP issue-287 55 27 the the DET issue-287 55 28 marketing marketing NOUN issue-287 55 29 environment environment NOUN issue-287 55 30 planning planning NOUN issue-287 55 31 of of ADP issue-287 55 32 marketing marketing NOUN issue-287 55 33 activity activity NOUN issue-287 55 34 of of ADP issue-287 55 35 the the DET issue-287 55 36 enterprise enterprise NOUN issue-287 55 37 organization organization NOUN issue-287 55 38 of of ADP issue-287 55 39 marketing marketing NOUN issue-287 55 40 activity activity NOUN issue-287 55 41 of of ADP issue-287 55 42 the the DET issue-287 55 43 enterprise enterprise NOUN issue-287 55 44 realization realization NOUN issue-287 55 45 of of ADP issue-287 55 46 marketing marketing NOUN issue-287 55 47 measures measure NOUN issue-287 55 48 of of ADP issue-287 55 49 the the DET issue-287 55 50 enterprise enterprise NOUN issue-287 55 51 control control NOUN issue-287 55 52 of of ADP issue-287 55 53 marketing marketing NOUN issue-287 55 54 activity activity NOUN issue-287 55 55 of of ADP issue-287 55 56 the the DET issue-287 55 57 enterprise enterprise NOUN issue-287 55 58 the the DET issue-287 55 59 efficiency efficiency NOUN issue-287 55 60 of of ADP issue-287 55 61 marketing marketing NOUN issue-287 55 62 activity activity NOUN issue-287 55 63 of of ADP issue-287 55 64 the the DET issue-287 55 65 enterprise enterprise NOUN issue-287 55 66 m m VERB issue-287 55 67 et et NOUN issue-287 55 68 ho ho X issue-287 55 69 ds ds ADJ issue-287 55 70 o o NOUN issue-287 55 71 f f X issue-287 55 72 p p PROPN issue-287 55 73 la la X issue-287 55 74 nn nn PROPN issue-287 55 75 in in ADP issue-287 55 76 g g PROPN issue-287 55 77 , , PUNCT issue-287 55 78 o o INTJ issue-287 55 79 rg rg VERB issue-287 55 80 an an DET issue-287 55 81 iz iz NOUN issue-287 55 82 in in ADP issue-287 55 83 g g PROPN issue-287 55 84 , , PUNCT issue-287 55 85 i i PRON issue-287 55 86 m m VERB issue-287 55 87 pl pl VERB issue-287 55 88 em em PRON issue-287 55 89 en en ADV issue-287 55 90 tin tin NOUN issue-287 55 91 g g NOUN issue-287 55 92 , , PUNCT issue-287 55 93 m m VERB issue-287 55 94 on on ADP issue-287 55 95 ito ito PROPN issue-287 55 96 rin rin PROPN issue-287 55 97 g g PROPN issue-287 55 98 , , PUNCT issue-287 55 99 a a DET issue-287 55 100 nd nd NOUN issue-287 55 101 e e PROPN issue-287 55 102 va va PROPN issue-287 55 103 lu lu PROPN issue-287 55 104 at at ADP issue-287 55 105 in in ADP issue-287 55 106 g g PROPN issue-287 55 107 th th X issue-287 55 108 e e X issue-287 55 109 ef ef X issue-287 55 110 fe fe X issue-287 55 111 ct ct NUM issue-287 55 112 iv iv NUM issue-287 55 113 en en INTJ issue-287 55 114 es es X issue-287 55 115 s s X issue-287 55 116 o o X issue-287 55 117 f f X issue-287 55 118 m m PROPN issue-287 55 119 ar ar PROPN issue-287 55 120 ke ke NOUN issue-287 55 121 tin tin NOUN issue-287 55 122 g g PROPN issue-287 55 123 ac ac PROPN issue-287 56 1 tiv tiv PROPN issue-287 56 2 iti iti PROPN issue-287 56 3 es es PROPN issue-287 56 4 c c PROPN issue-287 56 5 orrespondence orrespondence NOUN issue-287 56 6 of of ADP issue-287 56 7 actual actual ADJ issue-287 56 8 results result NOUN issue-287 56 9 to to PART issue-287 56 10 expected expect VERB issue-287 56 11 ones one NOUN issue-287 56 12 fig fig VERB issue-287 56 13 . . PUNCT issue-287 57 1 1 1 X issue-287 57 2 . . X issue-287 57 3 model model NOUN issue-287 57 4 of of ADP issue-287 57 5 management management NOUN issue-287 57 6 of of ADP issue-287 57 7 marketing marketing NOUN issue-287 57 8 activity activity NOUN issue-287 57 9 of of ADP issue-287 57 10 the the DET issue-287 57 11 enterprise enterprise NOUN issue-287 57 12 baltic baltic ADJ issue-287 57 13 journal journal NOUN issue-287 57 14 of of ADP issue-287 57 15 economic economic ADJ issue-287 57 16 studies study NOUN issue-287 57 17 211 211 NUM issue-287 57 18 vol vol NOUN issue-287 57 19 . . PUNCT issue-287 58 1 3 3 NUM issue-287 58 2 , , PUNCT issue-287 58 3 no no INTJ issue-287 58 4 . . NOUN issue-287 58 5 5 5 NUM issue-287 58 6 , , PUNCT issue-287 58 7 2017 2017 NUM issue-287 58 8 strategic strategic ADJ issue-287 58 9 goals goal NOUN issue-287 58 10 and and CCONJ issue-287 58 11 tasks task NOUN issue-287 58 12 before before SCONJ issue-287 58 13 the the DET issue-287 58 14 management management NOUN issue-287 58 15 body body NOUN issue-287 58 16 of of ADP issue-287 58 17 marketing marketing NOUN issue-287 58 18 activities activity NOUN issue-287 58 19 of of ADP issue-287 58 20 the the DET issue-287 58 21 enterprise enterprise NOUN issue-287 58 22 are be AUX issue-287 58 23 put put VERB issue-287 58 24 by by ADP issue-287 58 25 the the DET issue-287 58 26 enterprise enterprise NOUN issue-287 58 27 management management NOUN issue-287 58 28 , , PUNCT issue-287 58 29 taking take VERB issue-287 58 30 into into ADP issue-287 58 31 account account NOUN issue-287 58 32 changes change NOUN issue-287 58 33 in in ADP issue-287 58 34 factors factor NOUN issue-287 58 35 of of ADP issue-287 58 36 the the DET issue-287 58 37 internal internal ADJ issue-287 58 38 and and CCONJ issue-287 58 39 external external ADJ issue-287 58 40 environment environment NOUN issue-287 58 41 of of ADP issue-287 58 42 the the DET issue-287 58 43 enterprise enterprise NOUN issue-287 58 44 , , PUNCT issue-287 58 45 based base VERB issue-287 58 46 on on ADP issue-287 58 47 the the DET issue-287 58 48 corporate corporate ADJ issue-287 58 49 strategy strategy NOUN issue-287 58 50 of of ADP issue-287 58 51 the the DET issue-287 58 52 enterprise enterprise NOUN issue-287 58 53 . . PUNCT issue-287 59 1 the the DET issue-287 59 2 influence influence NOUN issue-287 59 3 of of ADP issue-287 59 4 factors factor NOUN issue-287 59 5 of of ADP issue-287 59 6 the the DET issue-287 59 7 marketing marketing NOUN issue-287 59 8 macro macro PROPN issue-287 59 9 environment environment NOUN issue-287 59 10 affects affect VERB issue-287 59 11 the the DET issue-287 59 12 level level NOUN issue-287 59 13 of of ADP issue-287 59 14 efficiency efficiency NOUN issue-287 59 15 of of ADP issue-287 59 16 marketing marketing NOUN issue-287 59 17 activities activity NOUN issue-287 59 18 of of ADP issue-287 59 19 the the DET issue-287 59 20 enterprise enterprise NOUN issue-287 59 21 but but CCONJ issue-287 59 22 does do AUX issue-287 59 23 not not PART issue-287 59 24 directly directly ADV issue-287 59 25 and and CCONJ issue-287 59 26 immediately immediately ADV issue-287 59 27 affect affect VERB issue-287 59 28 its its PRON issue-287 59 29 level level NOUN issue-287 59 30 . . PUNCT issue-287 60 1 the the DET issue-287 60 2 macro macro ADJ issue-287 60 3 environment environment NOUN issue-287 60 4 refers refer VERB issue-287 60 5 to to ADP issue-287 60 6 indirect indirect ADJ issue-287 60 7 environments environment NOUN issue-287 60 8 , , PUNCT issue-287 60 9 and and CCONJ issue-287 60 10 its its PRON issue-287 60 11 factors factor NOUN issue-287 60 12 are be AUX issue-287 60 13 uncontrolled uncontrolle VERB issue-287 60 14 by by ADP issue-287 60 15 the the DET issue-287 60 16 enterprise enterprise NOUN issue-287 60 17 , , PUNCT issue-287 60 18 therefore therefore ADV issue-287 60 19 , , PUNCT issue-287 60 20 there there PRON issue-287 60 21 is be VERB issue-287 60 22 no no DET issue-287 60 23 feedback feedback NOUN issue-287 60 24 between between ADP issue-287 60 25 macro macro ADJ issue-287 60 26 factors factor NOUN issue-287 60 27 and and CCONJ issue-287 60 28 marketing marketing NOUN issue-287 60 29 management management NOUN issue-287 60 30 system system NOUN issue-287 60 31 . . PUNCT issue-287 61 1 macroeconomic macroeconomic ADJ issue-287 61 2 factors factor NOUN issue-287 61 3 characterize characterize VERB issue-287 61 4 the the DET issue-287 61 5 current current ADJ issue-287 61 6 operating operating NOUN issue-287 61 7 conditions condition NOUN issue-287 61 8 of of ADP issue-287 61 9 enterprises enterprise NOUN issue-287 61 10 , , PUNCT issue-287 61 11 that that ADV issue-287 61 12 is is ADV issue-287 61 13 , , PUNCT issue-287 61 14 certain certain ADJ issue-287 61 15 threats threat NOUN issue-287 61 16 or or CCONJ issue-287 61 17 opportunities opportunity NOUN issue-287 61 18 for for ADP issue-287 61 19 the the DET issue-287 61 20 enterprise enterprise NOUN issue-287 61 21 . . PUNCT issue-287 62 1 factors factor NOUN issue-287 62 2 of of ADP issue-287 62 3 the the DET issue-287 62 4 micro micro NOUN issue-287 62 5 - - NOUN issue-287 62 6 environment environment NOUN issue-287 62 7 directly directly ADV issue-287 62 8 affect affect VERB issue-287 62 9 the the DET issue-287 62 10 activity activity NOUN issue-287 62 11 of of ADP issue-287 62 12 the the DET issue-287 62 13 company company NOUN issue-287 62 14 and and CCONJ issue-287 62 15 the the DET issue-287 62 16 level level NOUN issue-287 62 17 of of ADP issue-287 62 18 effectiveness effectiveness NOUN issue-287 62 19 of of ADP issue-287 62 20 its its PRON issue-287 62 21 marketing marketing NOUN issue-287 62 22 activities activity NOUN issue-287 62 23 and and CCONJ issue-287 62 24 feel feel VERB issue-287 62 25 its its PRON issue-287 62 26 corresponding corresponding ADJ issue-287 62 27 influence influence NOUN issue-287 62 28 . . PUNCT issue-287 63 1 however however ADV issue-287 63 2 , , PUNCT issue-287 63 3 factors factor NOUN issue-287 63 4 of of ADP issue-287 63 5 direct direct ADJ issue-287 63 6 influence influence NOUN issue-287 63 7 are be AUX issue-287 63 8 poorly poorly ADV issue-287 63 9 controlled control VERB issue-287 63 10 by by ADP issue-287 63 11 enterprises enterprise NOUN issue-287 63 12 , , PUNCT issue-287 63 13 and and CCONJ issue-287 63 14 one one NUM issue-287 63 15 of of ADP issue-287 63 16 the the DET issue-287 63 17 tasks task NOUN issue-287 63 18 of of ADP issue-287 63 19 the the DET issue-287 63 20 company company NOUN issue-287 63 21 ’s ’s PART issue-287 63 22 services service NOUN issue-287 63 23 is be AUX issue-287 63 24 to to PART issue-287 63 25 search search VERB issue-287 63 26 for for ADP issue-287 63 27 means mean NOUN issue-287 63 28 of of ADP issue-287 63 29 influencing influence VERB issue-287 63 30 these these DET issue-287 63 31 factors factor NOUN issue-287 63 32 and and CCONJ issue-287 63 33 strengthening strengthen VERB issue-287 63 34 feedback feedback NOUN issue-287 63 35 . . PUNCT issue-287 64 1 the the DET issue-287 64 2 general general ADJ issue-287 64 3 corporate corporate ADJ issue-287 64 4 strategy strategy NOUN issue-287 64 5 of of ADP issue-287 64 6 the the DET issue-287 64 7 enterprise enterprise NOUN issue-287 64 8 is be AUX issue-287 64 9 developed develop VERB issue-287 64 10 on on ADP issue-287 64 11 the the DET issue-287 64 12 basis basis NOUN issue-287 64 13 of of ADP issue-287 64 14 the the DET issue-287 64 15 analysis analysis NOUN issue-287 64 16 of of ADP issue-287 64 17 factors factor NOUN issue-287 64 18 of of ADP issue-287 64 19 the the DET issue-287 64 20 external external ADJ issue-287 64 21 and and CCONJ issue-287 64 22 internal internal ADJ issue-287 64 23 environment environment NOUN issue-287 64 24 of of ADP issue-287 64 25 the the DET issue-287 64 26 enterprise enterprise NOUN issue-287 64 27 . . PUNCT issue-287 65 1 after after ADP issue-287 65 2 processing process VERB issue-287 65 3 all all DET issue-287 65 4 the the DET issue-287 65 5 data datum NOUN issue-287 65 6 received receive VERB issue-287 65 7 , , PUNCT issue-287 65 8 determining determine VERB issue-287 65 9 the the DET issue-287 65 10 level level NOUN issue-287 65 11 of of ADP issue-287 65 12 efficiency efficiency NOUN issue-287 65 13 of of ADP issue-287 65 14 marketing marketing NOUN issue-287 65 15 activity activity NOUN issue-287 65 16 of of ADP issue-287 65 17 the the DET issue-287 65 18 enterprise enterprise NOUN issue-287 65 19 , , PUNCT issue-287 65 20 finding find VERB issue-287 65 21 out out ADP issue-287 65 22 the the DET issue-287 65 23 problem problem NOUN issue-287 65 24 areas area NOUN issue-287 65 25 in in ADP issue-287 65 26 the the DET issue-287 65 27 system system NOUN issue-287 65 28 of of ADP issue-287 65 29 managing manage VERB issue-287 65 30 marketing marketing NOUN issue-287 65 31 activities activity NOUN issue-287 65 32 of of ADP issue-287 65 33 the the DET issue-287 65 34 enterprise enterprise NOUN issue-287 65 35 , , PUNCT issue-287 65 36 and and CCONJ issue-287 65 37 developing develop VERB issue-287 65 38 ways way NOUN issue-287 65 39 to to PART issue-287 65 40 increase increase VERB issue-287 65 41 the the DET issue-287 65 42 level level NOUN issue-287 65 43 of of ADP issue-287 65 44 efficiency efficiency NOUN issue-287 65 45 of of ADP issue-287 65 46 marketing marketing NOUN issue-287 65 47 activities activity NOUN issue-287 65 48 , , PUNCT issue-287 65 49 the the DET issue-287 65 50 management management NOUN issue-287 65 51 body body NOUN issue-287 65 52 develops develop VERB issue-287 65 53 a a DET issue-287 65 54 set set NOUN issue-287 65 55 of of ADP issue-287 65 56 specific specific ADJ issue-287 65 57 tasks task NOUN issue-287 65 58 for for ADP issue-287 65 59 improving improve VERB issue-287 65 60 the the DET issue-287 65 61 effectiveness effectiveness NOUN issue-287 65 62 of of ADP issue-287 65 63 marketing marketing NOUN issue-287 65 64 activities activity NOUN issue-287 65 65 for for ADP issue-287 65 66 individual individual ADJ issue-287 65 67 units unit NOUN issue-287 65 68 of of ADP issue-287 65 69 the the DET issue-287 65 70 enterprise enterprise NOUN issue-287 65 71 and and CCONJ issue-287 65 72 also also ADV issue-287 65 73 controls control VERB issue-287 65 74 the the DET issue-287 65 75 execution execution NOUN issue-287 65 76 of of ADP issue-287 65 77 tasks task NOUN issue-287 65 78 . . PUNCT issue-287 66 1 in in ADP issue-287 66 2 general general ADJ issue-287 66 3 , , PUNCT issue-287 66 4 the the DET issue-287 66 5 effectiveness effectiveness NOUN issue-287 66 6 – – PUNCT issue-287 66 7 the the DET issue-287 66 8 ratio ratio NOUN issue-287 66 9 between between ADP issue-287 66 10 the the DET issue-287 66 11 achieved achieve VERB issue-287 66 12 results result NOUN issue-287 66 13 and and CCONJ issue-287 66 14 the the DET issue-287 66 15 costs cost NOUN issue-287 66 16 for for ADP issue-287 66 17 it it PRON issue-287 66 18 . . PUNCT issue-287 67 1 of of ADP issue-287 67 2 course course ADV issue-287 67 3 , , PUNCT issue-287 67 4 the the DET issue-287 67 5 results result NOUN issue-287 67 6 can can AUX issue-287 67 7 be be AUX issue-287 67 8 estimated estimate VERB issue-287 67 9 as as ADP issue-287 67 10 the the DET issue-287 67 11 growth growth NOUN issue-287 67 12 of of ADP issue-287 67 13 sales sale NOUN issue-287 67 14 volumes volume NOUN issue-287 67 15 ; ; PUNCT issue-287 67 16 increased increase VERB issue-287 67 17 profitability profitability NOUN issue-287 67 18 of of ADP issue-287 67 19 the the DET issue-287 67 20 enterprise enterprise NOUN issue-287 67 21 . . PUNCT issue-287 68 1 however however ADV issue-287 68 2 , , PUNCT issue-287 68 3 in in ADP issue-287 68 4 this this DET issue-287 68 5 case case NOUN issue-287 68 6 , , PUNCT issue-287 68 7 an an DET issue-287 68 8 attention attention NOUN issue-287 68 9 is be AUX issue-287 68 10 paid pay VERB issue-287 68 11 to to ADP issue-287 68 12 the the DET issue-287 68 13 process process NOUN issue-287 68 14 of of ADP issue-287 68 15 forming form VERB issue-287 68 16 the the DET issue-287 68 17 adherence adherence NOUN issue-287 68 18 of of ADP issue-287 68 19 the the DET issue-287 68 20 audience audience NOUN issue-287 68 21 to to ADP issue-287 68 22 certain certain ADJ issue-287 68 23 brands brand NOUN issue-287 68 24 and and CCONJ issue-287 68 25 the the DET issue-287 68 26 creation creation NOUN issue-287 68 27 of of ADP issue-287 68 28 a a DET issue-287 68 29 positive positive ADJ issue-287 68 30 image image NOUN issue-287 68 31 of of ADP issue-287 68 32 enterprises enterprise NOUN issue-287 68 33 , , PUNCT issue-287 68 34 decision decision NOUN issue-287 68 35 - - PUNCT issue-287 68 36 making making NOUN issue-287 68 37 on on ADP issue-287 68 38 cooperation cooperation NOUN issue-287 68 39 with with ADP issue-287 68 40 certain certain ADJ issue-287 68 41 organizations organization NOUN issue-287 68 42 , , PUNCT issue-287 68 43 implemented implement VERB issue-287 68 44 on on ADP issue-287 68 45 the the DET issue-287 68 46 basis basis NOUN issue-287 68 47 of of ADP issue-287 68 48 the the DET issue-287 68 49 rational rational ADJ issue-287 68 50 use use NOUN issue-287 68 51 of of ADP issue-287 68 52 interested interested ADJ issue-287 68 53 parties party NOUN issue-287 68 54 , , PUNCT issue-287 68 55 the the DET issue-287 68 56 mechanism mechanism NOUN issue-287 68 57 of of ADP issue-287 68 58 marketing marketing NOUN issue-287 68 59 communications communication NOUN issue-287 68 60 in in ADP issue-287 68 61 the the DET issue-287 68 62 market market NOUN issue-287 68 63 . . PUNCT issue-287 69 1 such such ADJ issue-287 69 2 parameters parameter NOUN issue-287 69 3 can can AUX issue-287 69 4 not not PART issue-287 69 5 be be AUX issue-287 69 6 estimated estimate VERB issue-287 69 7 by by ADP issue-287 69 8 economic economic ADJ issue-287 69 9 indicators indicator NOUN issue-287 69 10 . . PUNCT issue-287 70 1 in in ADP issue-287 70 2 connection connection NOUN issue-287 70 3 with with ADP issue-287 70 4 this this PRON issue-287 70 5 , , PUNCT issue-287 70 6 there there PRON issue-287 70 7 is be VERB issue-287 70 8 a a DET issue-287 70 9 need need NOUN issue-287 70 10 to to PART issue-287 70 11 introduce introduce VERB issue-287 70 12 such such DET issue-287 70 13 a a DET issue-287 70 14 category category NOUN issue-287 70 15 as as ADP issue-287 70 16 an an DET issue-287 70 17 assessment assessment NOUN issue-287 70 18 of of ADP issue-287 70 19 the the DET issue-287 70 20 effectiveness effectiveness NOUN issue-287 70 21 of of ADP issue-287 70 22 marketing marketing NOUN issue-287 70 23 activities activity NOUN issue-287 70 24 – – PUNCT issue-287 70 25 it it PRON issue-287 70 26 is be AUX issue-287 70 27 it it PRON issue-287 70 28 involves involve VERB issue-287 70 29 assessing assess VERB issue-287 70 30 the the DET issue-287 70 31 marketing marketing NOUN issue-287 70 32 policy policy NOUN issue-287 70 33 itself itself PRON issue-287 70 34 at at ADP issue-287 70 35 the the DET issue-287 70 36 enterprise enterprise NOUN issue-287 70 37 . . PUNCT issue-287 71 1 the the DET issue-287 71 2 efficiency efficiency NOUN issue-287 71 3 of of ADP issue-287 71 4 the the DET issue-287 71 5 proposed propose VERB issue-287 71 6 system system NOUN issue-287 71 7 is be AUX issue-287 71 8 determined determine VERB issue-287 71 9 by by ADP issue-287 71 10 the the DET issue-287 71 11 final final ADJ issue-287 71 12 level level NOUN issue-287 71 13 of of ADP issue-287 71 14 efficiency efficiency NOUN issue-287 71 15 of of ADP issue-287 71 16 the the DET issue-287 71 17 marketing marketing NOUN issue-287 71 18 activity activity NOUN issue-287 71 19 of of ADP issue-287 71 20 the the DET issue-287 71 21 enterprise enterprise NOUN issue-287 71 22 , , PUNCT issue-287 71 23 which which PRON issue-287 71 24 is be AUX issue-287 71 25 characterized characterize VERB issue-287 71 26 by by ADP issue-287 71 27 indicators indicator NOUN issue-287 71 28 of of ADP issue-287 71 29 marketing marketing NOUN issue-287 71 30 activity activity NOUN issue-287 71 31 . . PUNCT issue-287 72 1 given give VERB issue-287 72 2 this this PRON issue-287 72 3 , , PUNCT issue-287 72 4 in in ADP issue-287 72 5 order order NOUN issue-287 72 6 to to PART issue-287 72 7 determine determine VERB issue-287 72 8 the the DET issue-287 72 9 effectiveness effectiveness NOUN issue-287 72 10 of of ADP issue-287 72 11 marketing marketing NOUN issue-287 72 12 activities activity NOUN issue-287 72 13 of of ADP issue-287 72 14 an an DET issue-287 72 15 enterprise enterprise NOUN issue-287 72 16 , , PUNCT issue-287 72 17 a a DET issue-287 72 18 generalized generalized ADJ issue-287 72 19 criterion criterion NOUN issue-287 72 20 is be AUX issue-287 72 21 most most ADV issue-287 72 22 often often ADV issue-287 72 23 used use VERB issue-287 72 24 in in ADP issue-287 72 25 the the DET issue-287 72 26 form form NOUN issue-287 72 27 of of ADP issue-287 72 28 the the DET issue-287 72 29 following follow VERB issue-287 72 30 formula formula NOUN issue-287 72 31 ( ( PUNCT issue-287 72 32 danko danko PROPN issue-287 72 33 , , PUNCT issue-287 72 34 2001 2001 NUM issue-287 72 35 ): ): PUNCT issue-287 72 36 е е X issue-287 73 1 = = SYM issue-287 73 2 p p PROPN issue-287 73 3 / / SYM issue-287 73 4 s s PROPN issue-287 73 5 , , PUNCT issue-287 73 6 ( ( PUNCT issue-287 73 7 1 1 X issue-287 73 8 ) ) PUNCT issue-287 73 9 where where SCONJ issue-287 73 10 р р ADV issue-287 73 11 – – PUNCT issue-287 73 12 the the DET issue-287 73 13 result result NOUN issue-287 73 14 of of ADP issue-287 73 15 the the DET issue-287 73 16 financial financial ADJ issue-287 73 17 activity activity NOUN issue-287 73 18 of of ADP issue-287 73 19 the the DET issue-287 73 20 enterprise enterprise NOUN issue-287 73 21 ; ; PUNCT issue-287 73 22 s s X issue-287 73 23 – – PUNCT issue-287 73 24 the the DET issue-287 73 25 cost cost NOUN issue-287 73 26 of of ADP issue-287 73 27 their their PRON issue-287 73 28 operation operation NOUN issue-287 73 29 the the DET issue-287 73 30 aggregate aggregate ADJ issue-287 73 31 annual annual ADJ issue-287 73 32 economic economic ADJ issue-287 73 33 effect effect NOUN issue-287 73 34 of of ADP issue-287 73 35 marketing marketing NOUN issue-287 73 36 activities activity NOUN issue-287 73 37 more more ADV issue-287 73 38 often often ADV issue-287 73 39 than than SCONJ issue-287 73 40 others other NOUN issue-287 73 41 is be AUX issue-287 73 42 calculated calculate VERB issue-287 73 43 by by ADP issue-287 73 44 the the DET issue-287 73 45 formula formula NOUN issue-287 73 46 ( ( PUNCT issue-287 73 47 danko danko PROPN issue-287 73 48 , , PUNCT issue-287 73 49 2001 2001 NUM issue-287 73 50 ): ): PUNCT issue-287 73 51 е е X issue-287 74 1 = = PUNCT issue-287 74 2 еі еі PROPN issue-287 74 3 – – PUNCT issue-287 74 4 еj еj ADV issue-287 74 5 , , PUNCT issue-287 74 6 ( ( PUNCT issue-287 74 7 2 2 X issue-287 74 8 ) ) PUNCT issue-287 74 9 where where SCONJ issue-287 74 10 еі еі PROPN issue-287 74 11 – – PUNCT issue-287 74 12 the the DET issue-287 74 13 average average ADJ issue-287 74 14 annual annual ADJ issue-287 74 15 economic economic ADJ issue-287 74 16 effect effect NOUN issue-287 74 17 of of ADP issue-287 74 18 the the DET issue-287 74 19 i i PROPN issue-287 74 20 - - PUNCT issue-287 74 21 th th VERB issue-287 74 22 marketing marketing NOUN issue-287 74 23 event event NOUN issue-287 74 24 ; ; PUNCT issue-287 74 25 еj еj X issue-287 74 26 – – PUNCT issue-287 74 27 expenses expense NOUN issue-287 74 28 of of ADP issue-287 74 29 the the DET issue-287 74 30 j j PROPN issue-287 74 31 - - PUNCT issue-287 74 32 th th VERB issue-287 74 33 article article NOUN issue-287 74 34 of of ADP issue-287 74 35 the the DET issue-287 74 36 annual annual ADJ issue-287 74 37 budget budget NOUN issue-287 74 38 estimate estimate NOUN issue-287 74 39 for for ADP issue-287 74 40 marketing marketing NOUN issue-287 74 41 activity activity NOUN issue-287 74 42 ( ( PUNCT issue-287 74 43 without without ADP issue-287 74 44 separate separate ADJ issue-287 74 45 expenses expense NOUN issue-287 74 46 for for ADP issue-287 74 47 the the DET issue-287 74 48 і і PROPN issue-287 74 49 - - PUNCT issue-287 74 50 th th VERB issue-287 74 51 event event NOUN issue-287 74 52 ) ) PUNCT issue-287 74 53 . . PUNCT issue-287 75 1 with with ADP issue-287 75 2 the the DET issue-287 75 3 help help NOUN issue-287 75 4 of of ADP issue-287 75 5 the the DET issue-287 75 6 cumulative cumulative ADJ issue-287 75 7 economic economic ADJ issue-287 75 8 effect effect NOUN issue-287 75 9 and and CCONJ issue-287 75 10 efficiency efficiency NOUN issue-287 75 11 gained gain VERB issue-287 75 12 on on ADP issue-287 75 13 its its PRON issue-287 75 14 basis basis NOUN issue-287 75 15 , , PUNCT issue-287 75 16 the the DET issue-287 75 17 marketing marketing NOUN issue-287 75 18 activity activity NOUN issue-287 75 19 is be AUX issue-287 75 20 assessed assess VERB issue-287 75 21 at at ADP issue-287 75 22 the the DET issue-287 75 23 level level NOUN issue-287 75 24 of of ADP issue-287 75 25 the the DET issue-287 75 26 entire entire ADJ issue-287 75 27 enterprise enterprise NOUN issue-287 75 28 . . PUNCT issue-287 76 1 before before ADP issue-287 76 2 that that PRON issue-287 76 3 , , PUNCT issue-287 76 4 one one PRON issue-287 76 5 needs need VERB issue-287 76 6 to to PART issue-287 76 7 calculate calculate VERB issue-287 76 8 the the DET issue-287 76 9 effectiveness effectiveness NOUN issue-287 76 10 of of ADP issue-287 76 11 individual individual ADJ issue-287 76 12 marketing marketing NOUN issue-287 76 13 efforts effort NOUN issue-287 76 14 . . PUNCT issue-287 77 1 it it PRON issue-287 77 2 is be AUX issue-287 77 3 desirable desirable ADJ issue-287 77 4 as as ADV issue-287 77 5 accurately accurately ADV issue-287 77 6 as as ADP issue-287 77 7 possible possible ADJ issue-287 77 8 to to PART issue-287 77 9 assess assess VERB issue-287 77 10 the the DET issue-287 77 11 specific specific ADJ issue-287 77 12 marketing marketing NOUN issue-287 77 13 event event NOUN issue-287 77 14 in in ADP issue-287 77 15 accordance accordance NOUN issue-287 77 16 with with ADP issue-287 77 17 functions function NOUN issue-287 77 18 of of ADP issue-287 77 19 the the DET issue-287 77 20 unit unit NOUN issue-287 77 21 that that PRON issue-287 77 22 conducts conduct VERB issue-287 77 23 it it PRON issue-287 77 24 . . PUNCT issue-287 78 1 it it PRON issue-287 78 2 is be AUX issue-287 78 3 especially especially ADV issue-287 78 4 important important ADJ issue-287 78 5 to to PART issue-287 78 6 evaluate evaluate VERB issue-287 78 7 the the DET issue-287 78 8 effectiveness effectiveness NOUN issue-287 78 9 of of ADP issue-287 78 10 such such ADJ issue-287 78 11 components component NOUN issue-287 78 12 of of ADP issue-287 78 13 marketing marketing NOUN issue-287 78 14 activity activity NOUN issue-287 78 15 as as ADP issue-287 78 16 : : PUNCT issue-287 78 17 use use NOUN issue-287 78 18 of of ADP issue-287 78 19 distribution distribution NOUN issue-287 78 20 channels channel NOUN issue-287 78 21 of of ADP issue-287 78 22 goods good NOUN issue-287 78 23 ; ; PUNCT issue-287 78 24 organization organization NOUN issue-287 78 25 of of ADP issue-287 78 26 sales sale NOUN issue-287 78 27 promotion promotion NOUN issue-287 78 28 ; ; PUNCT issue-287 78 29 carrying carry VERB issue-287 78 30 out out ADP issue-287 78 31 communication communication NOUN issue-287 78 32 policy policy NOUN issue-287 78 33 . . PUNCT issue-287 79 1 in in ADP issue-287 79 2 our our PRON issue-287 79 3 opinion opinion NOUN issue-287 79 4 , , PUNCT issue-287 79 5 the the DET issue-287 79 6 effectiveness effectiveness NOUN issue-287 79 7 of of ADP issue-287 79 8 marketing marketing NOUN issue-287 79 9 activities activity NOUN issue-287 79 10 of of ADP issue-287 79 11 the the DET issue-287 79 12 enterprise enterprise NOUN issue-287 79 13 can can AUX issue-287 79 14 be be AUX issue-287 79 15 determined determine VERB issue-287 79 16 only only ADV issue-287 79 17 in in ADP issue-287 79 18 terms term NOUN issue-287 79 19 of of ADP issue-287 79 20 the the DET issue-287 79 21 verification verification NOUN issue-287 79 22 of of ADP issue-287 79 23 the the DET issue-287 79 24 correctness correctness NOUN issue-287 79 25 of of ADP issue-287 79 26 all all DET issue-287 79 27 processes process NOUN issue-287 79 28 that that SCONJ issue-287 79 29 marketing marketing NOUN issue-287 79 30 activities activity NOUN issue-287 79 31 of of ADP issue-287 79 32 the the DET issue-287 79 33 enterprise enterprise NOUN issue-287 79 34 include include VERB issue-287 79 35 ( ( PUNCT issue-287 79 36 planning planning NOUN issue-287 79 37 , , PUNCT issue-287 79 38 organization organization NOUN issue-287 79 39 , , PUNCT issue-287 79 40 implementation implementation NOUN issue-287 79 41 , , PUNCT issue-287 79 42 monitoring monitoring NOUN issue-287 79 43 , , PUNCT issue-287 79 44 and and CCONJ issue-287 79 45 evaluation evaluation NOUN issue-287 79 46 of of ADP issue-287 79 47 the the DET issue-287 79 48 effectiveness effectiveness NOUN issue-287 79 49 of of ADP issue-287 79 50 marketing marketing NOUN issue-287 79 51 activities activity NOUN issue-287 79 52 ) ) PUNCT issue-287 79 53 . . PUNCT issue-287 80 1 since since SCONJ issue-287 80 2 all all DET issue-287 80 3 departments department NOUN issue-287 80 4 are be AUX issue-287 80 5 interdependent interdependent ADJ issue-287 80 6 and and CCONJ issue-287 80 7 interact interact VERB issue-287 80 8 with with ADP issue-287 80 9 each each DET issue-287 80 10 other other ADJ issue-287 80 11 , , PUNCT issue-287 80 12 the the DET issue-287 80 13 effectiveness effectiveness NOUN issue-287 80 14 of of ADP issue-287 80 15 the the DET issue-287 80 16 activity activity NOUN issue-287 80 17 of of ADP issue-287 80 18 each each DET issue-287 80 19 enterprise enterprise NOUN issue-287 80 20 as as ADP issue-287 80 21 a a DET issue-287 80 22 whole whole NOUN issue-287 80 23 and and CCONJ issue-287 80 24 the the DET issue-287 80 25 level level NOUN issue-287 80 26 of of ADP issue-287 80 27 effectiveness effectiveness NOUN issue-287 80 28 of of ADP issue-287 80 29 its its PRON issue-287 80 30 marketing marketing NOUN issue-287 80 31 activity activity NOUN issue-287 80 32 depends depend VERB issue-287 80 33 on on ADP issue-287 80 34 the the DET issue-287 80 35 efficiency efficiency NOUN issue-287 80 36 of of ADP issue-287 80 37 each each DET issue-287 80 38 individual individual ADJ issue-287 80 39 unit unit NOUN issue-287 80 40 operation operation NOUN issue-287 80 41 . . PUNCT issue-287 81 1 the the DET issue-287 81 2 principle principle NOUN issue-287 81 3 of of ADP issue-287 81 4 “ " PUNCT issue-287 81 5 contribution contribution NOUN issue-287 81 6 / / SYM issue-287 81 7 performance performance NOUN issue-287 81 8 ” " PUNCT issue-287 81 9 communication communication NOUN issue-287 81 10 between between ADP issue-287 81 11 the the DET issue-287 81 12 management management NOUN issue-287 81 13 subsystem subsystem NOUN issue-287 81 14 and and CCONJ issue-287 81 15 components component NOUN issue-287 81 16 of of ADP issue-287 81 17 a a DET issue-287 81 18 managed manage VERB issue-287 81 19 subsystem subsystem NOUN issue-287 81 20 of of ADP issue-287 81 21 management management NOUN issue-287 81 22 of of ADP issue-287 81 23 the the DET issue-287 81 24 marketing marketing NOUN issue-287 81 25 activities activity NOUN issue-287 81 26 of of ADP issue-287 81 27 the the DET issue-287 81 28 enterprise enterprise NOUN issue-287 81 29 requires require VERB issue-287 81 30 , , PUNCT issue-287 81 31 on on ADP issue-287 81 32 the the DET issue-287 81 33 one one NUM issue-287 81 34 hand hand NOUN issue-287 81 35 ( ( PUNCT issue-287 81 36 in in ADP issue-287 81 37 the the DET issue-287 81 38 form form NOUN issue-287 81 39 of of ADP issue-287 81 40 contributions contribution NOUN issue-287 81 41 ) ) PUNCT issue-287 81 42 , , PUNCT issue-287 81 43 appropriate appropriate ADJ issue-287 81 44 measures measure NOUN issue-287 81 45 from from ADP issue-287 81 46 the the DET issue-287 81 47 enterprise enterprise NOUN issue-287 81 48 units unit NOUN issue-287 81 49 to to PART issue-287 81 50 increase increase VERB issue-287 81 51 the the DET issue-287 81 52 effectiveness effectiveness NOUN issue-287 81 53 of of ADP issue-287 81 54 certain certain ADJ issue-287 81 55 aspects aspect NOUN issue-287 81 56 of of ADP issue-287 81 57 marketing marketing NOUN issue-287 81 58 management management NOUN issue-287 81 59 and and CCONJ issue-287 81 60 , , PUNCT issue-287 81 61 on on ADP issue-287 81 62 the the DET issue-287 81 63 other other ADJ issue-287 81 64 hand hand NOUN issue-287 81 65 , , PUNCT issue-287 81 66 the the DET issue-287 81 67 effectiveness effectiveness NOUN issue-287 81 68 of of ADP issue-287 81 69 these these DET issue-287 81 70 efforts effort NOUN issue-287 81 71 is be AUX issue-287 81 72 assessed assess VERB issue-287 81 73 by by ADP issue-287 81 74 the the DET issue-287 81 75 management management NOUN issue-287 81 76 body body NOUN issue-287 81 77 of of ADP issue-287 81 78 the the DET issue-287 81 79 marketing marketing NOUN issue-287 81 80 activity activity NOUN issue-287 81 81 of of ADP issue-287 81 82 the the DET issue-287 81 83 enterprise enterprise NOUN issue-287 81 84 and and CCONJ issue-287 81 85 affects affect VERB issue-287 81 86 the the DET issue-287 81 87 further further ADJ issue-287 81 88 activity activity NOUN issue-287 81 89 of of ADP issue-287 81 90 these these DET issue-287 81 91 units unit NOUN issue-287 81 92 . . PUNCT issue-287 82 1 the the DET issue-287 82 2 composition composition NOUN issue-287 82 3 of of ADP issue-287 82 4 indicators indicator NOUN issue-287 82 5 , , PUNCT issue-287 82 6 by by ADP issue-287 82 7 which which PRON issue-287 82 8 the the DET issue-287 82 9 effectiveness effectiveness NOUN issue-287 82 10 of of ADP issue-287 82 11 the the DET issue-287 82 12 management management NOUN issue-287 82 13 system system NOUN issue-287 82 14 of of ADP issue-287 82 15 marketing marketing NOUN issue-287 82 16 activities activity NOUN issue-287 82 17 of of ADP issue-287 82 18 an an DET issue-287 82 19 enterprise enterprise NOUN issue-287 82 20 is be AUX issue-287 82 21 determined determine VERB issue-287 82 22 , , PUNCT issue-287 82 23 changes change NOUN issue-287 82 24 depending depend VERB issue-287 82 25 on on ADP issue-287 82 26 the the DET issue-287 82 27 specifics specific NOUN issue-287 82 28 of of ADP issue-287 82 29 the the DET issue-287 82 30 market market NOUN issue-287 82 31 and and CCONJ issue-287 82 32 sectoral sectoral ADJ issue-287 82 33 conditions condition NOUN issue-287 82 34 of of ADP issue-287 82 35 its its PRON issue-287 82 36 operation operation NOUN issue-287 82 37 ( ( PUNCT issue-287 82 38 table table NOUN issue-287 82 39 1 1 NUM issue-287 82 40 ) ) PUNCT issue-287 82 41 . . PUNCT issue-287 83 1 baltic baltic PROPN issue-287 83 2 journal journal PROPN issue-287 83 3 of of ADP issue-287 83 4 economic economic ADJ issue-287 83 5 studies study NOUN issue-287 83 6 212 212 NUM issue-287 83 7 vol vol NOUN issue-287 83 8 . . PUNCT issue-287 84 1 3 3 NUM issue-287 84 2 , , PUNCT issue-287 84 3 no no INTJ issue-287 84 4 . . NOUN issue-287 84 5 5 5 NUM issue-287 84 6 , , PUNCT issue-287 84 7 2017 2017 NUM issue-287 84 8 table table NOUN issue-287 84 9 1 1 NUM issue-287 84 10 determination determination NOUN issue-287 84 11 of of ADP issue-287 84 12 the the DET issue-287 84 13 level level NOUN issue-287 84 14 of of ADP issue-287 84 15 compliance compliance NOUN issue-287 84 16 of of ADP issue-287 84 17 efforts effort NOUN issue-287 84 18 with with ADP issue-287 84 19 effectiveness effectiveness NOUN issue-287 84 20 in in ADP issue-287 84 21 the the DET issue-287 84 22 marketing marketing NOUN issue-287 84 23 activity activity NOUN issue-287 84 24 of of ADP issue-287 84 25 the the DET issue-287 84 26 enterprise enterprise NOUN issue-287 84 27 contributions contribution NOUN issue-287 84 28 effectiveness effectiveness NOUN issue-287 84 29 marketing marketing NOUN issue-287 84 30 research research NOUN issue-287 84 31 costs cost NOUN issue-287 84 32 , , PUNCT issue-287 84 33 uah uah ADJ issue-287 84 34 consideration consideration NOUN issue-287 84 35 of of ADP issue-287 84 36 market market NOUN issue-287 84 37 needs need NOUN issue-287 84 38 , , PUNCT issue-287 84 39 % % INTJ issue-287 84 40 the the DET issue-287 84 41 level level NOUN issue-287 84 42 of of ADP issue-287 84 43 organization organization NOUN issue-287 84 44 of of ADP issue-287 84 45 processes process NOUN issue-287 84 46 of of ADP issue-287 84 47 planning planning NOUN issue-287 84 48 and and CCONJ issue-287 84 49 control control NOUN issue-287 84 50 of of ADP issue-287 84 51 marketing marketing NOUN issue-287 84 52 policy policy NOUN issue-287 84 53 , , PUNCT issue-287 84 54 points point VERB issue-287 84 55 responsiveness responsiveness NOUN issue-287 84 56 to to ADP issue-287 84 57 changes change NOUN issue-287 84 58 in in ADP issue-287 84 59 market market NOUN issue-287 84 60 needs need NOUN issue-287 84 61 , , PUNCT issue-287 84 62 points point VERB issue-287 84 63 the the DET issue-287 84 64 level level NOUN issue-287 84 65 of of ADP issue-287 84 66 validity validity NOUN issue-287 84 67 of of ADP issue-287 84 68 the the DET issue-287 84 69 company company NOUN issue-287 84 70 ’s ’s PART issue-287 84 71 pricing pricing NOUN issue-287 84 72 policy policy NOUN issue-287 84 73 , , PUNCT issue-287 84 74 points point VERB issue-287 84 75 profitability profitability NOUN issue-287 84 76 of of ADP issue-287 84 77 enterprise enterprise NOUN issue-287 84 78 production production NOUN issue-287 84 79 , , PUNCT issue-287 84 80 cop cop NOUN issue-287 84 81 . . PUNCT issue-287 85 1 the the DET issue-287 85 2 level level NOUN issue-287 85 3 of of ADP issue-287 85 4 conformity conformity NOUN issue-287 85 5 of of ADP issue-287 85 6 the the DET issue-287 85 7 commodity commodity NOUN issue-287 85 8 range range NOUN issue-287 85 9 with with ADP issue-287 85 10 consumer consumer NOUN issue-287 85 11 demand demand NOUN issue-287 85 12 , , PUNCT issue-287 85 13 % % INTJ issue-287 85 14 volumes volume NOUN issue-287 85 15 of of ADP issue-287 85 16 sales sale NOUN issue-287 85 17 of of ADP issue-287 85 18 commodity commodity NOUN issue-287 85 19 groups group NOUN issue-287 85 20 , , PUNCT issue-287 85 21 uah uah ADJ issue-287 85 22 the the DET issue-287 85 23 level level NOUN issue-287 85 24 of of ADP issue-287 85 25 optimality optimality NOUN issue-287 85 26 of of ADP issue-287 85 27 organization organization NOUN issue-287 85 28 of of ADP issue-287 85 29 sales sale NOUN issue-287 85 30 channels channel NOUN issue-287 85 31 , , PUNCT issue-287 85 32 points point VERB issue-287 85 33 the the DET issue-287 85 34 effectiveness effectiveness NOUN issue-287 85 35 of of ADP issue-287 85 36 sales sale NOUN issue-287 85 37 on on ADP issue-287 85 38 separate separate ADJ issue-287 85 39 sales sale NOUN issue-287 85 40 channels channel NOUN issue-287 85 41 , , PUNCT issue-287 85 42 cop cop NOUN issue-287 85 43 . . PUNCT issue-287 86 1 the the DET issue-287 86 2 level level NOUN issue-287 86 3 of of ADP issue-287 86 4 cost cost NOUN issue-287 86 5 of of ADP issue-287 86 6 communications communication NOUN issue-287 86 7 policy policy NOUN issue-287 86 8 of of ADP issue-287 86 9 the the DET issue-287 86 10 enterprise enterprise NOUN issue-287 86 11 , , PUNCT issue-287 86 12 % % INTJ issue-287 86 13 increase increase NOUN issue-287 86 14 in in ADP issue-287 86 15 sales sale NOUN issue-287 86 16 volumes volume NOUN issue-287 86 17 after after ADP issue-287 86 18 carrying carry VERB issue-287 86 19 out out ADP issue-287 86 20 communication communication NOUN issue-287 86 21 actions action NOUN issue-287 86 22 , , PUNCT issue-287 86 23 % % INTJ issue-287 86 24 the the DET issue-287 86 25 proposed propose VERB issue-287 86 26 system system NOUN issue-287 86 27 of of ADP issue-287 86 28 indices index NOUN issue-287 86 29 of of ADP issue-287 86 30 contributions contribution NOUN issue-287 86 31 and and CCONJ issue-287 86 32 effectiveness effectiveness NOUN issue-287 86 33 is be AUX issue-287 86 34 intended intend VERB issue-287 86 35 to to PART issue-287 86 36 search search VERB issue-287 86 37 for for ADP issue-287 86 38 a a DET issue-287 86 39 kind kind NOUN issue-287 86 40 of of ADP issue-287 86 41 “ " PUNCT issue-287 86 42 balance balance NOUN issue-287 86 43 of of ADP issue-287 86 44 expenses expense NOUN issue-287 86 45 of of ADP issue-287 86 46 the the DET issue-287 86 47 enterprise enterprise NOUN issue-287 86 48 ” " PUNCT issue-287 86 49 and and CCONJ issue-287 86 50 allows allow VERB issue-287 86 51 determining determine VERB issue-287 86 52 the the DET issue-287 86 53 expediency expediency NOUN issue-287 86 54 of of ADP issue-287 86 55 the the DET issue-287 86 56 enterprise enterprise NOUN issue-287 86 57 ’s ’s PART issue-287 86 58 efforts effort NOUN issue-287 86 59 . . PUNCT issue-287 87 1 effective effective ADJ issue-287 87 2 marketing marketing NOUN issue-287 87 3 management management NOUN issue-287 87 4 is be AUX issue-287 87 5 hard hard ADJ issue-287 87 6 to to PART issue-287 87 7 imagine imagine VERB issue-287 87 8 without without ADP issue-287 87 9 harmonious harmonious ADJ issue-287 87 10 and and CCONJ issue-287 87 11 coherent coherent ADJ issue-287 87 12 action action NOUN issue-287 87 13 of of ADP issue-287 87 14 all all DET issue-287 87 15 management management NOUN issue-287 87 16 functions function NOUN issue-287 87 17 , , PUNCT issue-287 87 18 among among ADP issue-287 87 19 which which PRON issue-287 87 20 the the DET issue-287 87 21 system system NOUN issue-287 87 22 of of ADP issue-287 87 23 strategic strategic ADJ issue-287 87 24 measurement measurement NOUN issue-287 87 25 – – PUNCT issue-287 87 26 identification identification NOUN issue-287 87 27 , , PUNCT issue-287 87 28 development development NOUN issue-287 87 29 , , PUNCT issue-287 87 30 communication communication NOUN issue-287 87 31 , , PUNCT issue-287 87 32 collection collection NOUN issue-287 87 33 , , PUNCT issue-287 87 34 and and CCONJ issue-287 87 35 evaluation evaluation NOUN issue-287 87 36 of of ADP issue-287 87 37 performance performance NOUN issue-287 87 38 indicators indicator NOUN issue-287 87 39 , , PUNCT issue-287 87 40 directly directly ADV issue-287 87 41 related relate VERB issue-287 87 42 to to ADP issue-287 87 43 the the DET issue-287 87 44 implementation implementation NOUN issue-287 87 45 of of ADP issue-287 87 46 the the DET issue-287 87 47 mission mission NOUN issue-287 87 48 of of ADP issue-287 87 49 the the DET issue-287 87 50 organization organization NOUN issue-287 87 51 and and CCONJ issue-287 87 52 the the DET issue-287 87 53 achievement achievement NOUN issue-287 87 54 of of ADP issue-287 87 55 its its PRON issue-287 87 56 goals goal NOUN issue-287 87 57 – – PUNCT issue-287 87 58 occupies occupy VERB issue-287 87 59 the the DET issue-287 87 60 first first ADJ issue-287 87 61 place place NOUN issue-287 87 62 ( ( PUNCT issue-287 87 63 kaplan kaplan PROPN issue-287 87 64 , , PUNCT issue-287 87 65 norton norton PROPN issue-287 87 66 , , PUNCT issue-287 87 67 2003 2003 NUM issue-287 87 68 ) ) PUNCT issue-287 87 69 . . PUNCT issue-287 88 1 according accord VERB issue-287 88 2 to to ADP issue-287 88 3 the the DET issue-287 88 4 methodology methodology NOUN issue-287 88 5 of of ADP issue-287 88 6 the the DET issue-287 88 7 strategic strategic ADJ issue-287 88 8 measurement measurement NOUN issue-287 88 9 of of ADP issue-287 88 10 business business NOUN issue-287 88 11 performance performance NOUN issue-287 88 12 , , PUNCT issue-287 88 13 the the DET issue-287 88 14 sequence sequence NOUN issue-287 88 15 of of ADP issue-287 88 16 obtaining obtain VERB issue-287 88 17 an an DET issue-287 88 18 assessment assessment NOUN issue-287 88 19 of of ADP issue-287 88 20 the the DET issue-287 88 21 level level NOUN issue-287 88 22 of of ADP issue-287 88 23 effectiveness effectiveness NOUN issue-287 88 24 of of ADP issue-287 88 25 the the DET issue-287 88 26 marketing marketing NOUN issue-287 88 27 activity activity NOUN issue-287 88 28 of of ADP issue-287 88 29 the the DET issue-287 88 30 enterprise enterprise NOUN issue-287 88 31 is be AUX issue-287 88 32 as as SCONJ issue-287 88 33 follows follow VERB issue-287 88 34 ( ( PUNCT issue-287 88 35 artemenko artemenko ADJ issue-287 88 36 , , PUNCT issue-287 88 37 leus leus NOUN issue-287 88 38 , , PUNCT issue-287 88 39 2010 2010 NUM issue-287 88 40 ): ): PUNCT issue-287 88 41 1 1 NUM issue-287 88 42 . . X issue-287 88 43 identification identification NOUN issue-287 88 44 of of ADP issue-287 88 45 criteria criterion NOUN issue-287 88 46 of of ADP issue-287 88 47 marketing marketing NOUN issue-287 88 48 management management NOUN issue-287 88 49 system system NOUN issue-287 88 50 of of ADP issue-287 88 51 the the DET issue-287 88 52 enterprise enterprise NOUN issue-287 88 53 . . PUNCT issue-287 89 1 2 2 X issue-287 89 2 . . X issue-287 89 3 determination determination NOUN issue-287 89 4 of of ADP issue-287 89 5 contributions contribution NOUN issue-287 89 6 and and CCONJ issue-287 89 7 their their PRON issue-287 89 8 impact impact NOUN issue-287 89 9 on on ADP issue-287 89 10 each each DET issue-287 89 11 criterion criterion NOUN issue-287 89 12 . . PUNCT issue-287 90 1 3 3 X issue-287 90 2 . . X issue-287 90 3 ranking ranking NOUN issue-287 90 4 of of ADP issue-287 90 5 contributions contribution NOUN issue-287 90 6 and and CCONJ issue-287 90 7 results result NOUN issue-287 90 8 by by ADP issue-287 90 9 priority priority NOUN issue-287 90 10 ( ( PUNCT issue-287 90 11 importance importance NOUN issue-287 90 12 ) ) PUNCT issue-287 90 13 . . PUNCT issue-287 91 1 4 4 X issue-287 91 2 . . X issue-287 91 3 determination determination NOUN issue-287 91 4 of of ADP issue-287 91 5 indicators indicator NOUN issue-287 91 6 for for ADP issue-287 91 7 each each DET issue-287 91 8 contribution contribution NOUN issue-287 91 9 and and CCONJ issue-287 91 10 result result NOUN issue-287 91 11 . . PUNCT issue-287 92 1 5 5 X issue-287 92 2 . . NOUN issue-287 92 3 practical practical ADJ issue-287 92 4 application application NOUN issue-287 92 5 of of ADP issue-287 92 6 selected select VERB issue-287 92 7 indicators indicator NOUN issue-287 92 8 for for ADP issue-287 92 9 the the DET issue-287 92 10 preparation preparation NOUN issue-287 92 11 and and CCONJ issue-287 92 12 adoption adoption NOUN issue-287 92 13 of of ADP issue-287 92 14 strategic strategic ADJ issue-287 92 15 management management NOUN issue-287 92 16 decisions decision NOUN issue-287 92 17 . . PUNCT issue-287 93 1 the the DET issue-287 93 2 feature feature NOUN issue-287 93 3 of of ADP issue-287 93 4 the the DET issue-287 93 5 application application NOUN issue-287 93 6 of of ADP issue-287 93 7 strategic strategic ADJ issue-287 93 8 measurement measurement NOUN issue-287 93 9 systems system NOUN issue-287 93 10 to to PART issue-287 93 11 assess assess VERB issue-287 93 12 the the DET issue-287 93 13 level level NOUN issue-287 93 14 of of ADP issue-287 93 15 efficiency efficiency NOUN issue-287 93 16 of of ADP issue-287 93 17 a a DET issue-287 93 18 marketing marketing NOUN issue-287 93 19 activity activity NOUN issue-287 93 20 of of ADP issue-287 93 21 an an DET issue-287 93 22 enterprise enterprise NOUN issue-287 93 23 is be AUX issue-287 93 24 the the DET issue-287 93 25 use use NOUN issue-287 93 26 in in ADP issue-287 93 27 the the DET issue-287 93 28 calculation calculation NOUN issue-287 93 29 of of ADP issue-287 93 30 the the DET issue-287 93 31 sum sum NOUN issue-287 93 32 of of ADP issue-287 93 33 normalized normalize VERB issue-287 93 34 weighted weight VERB issue-287 93 35 ratings rating NOUN issue-287 93 36 ( ( PUNCT issue-287 93 37 using use VERB issue-287 93 38 a a DET issue-287 93 39 tenpoint tenpoint NOUN issue-287 93 40 scale scale NOUN issue-287 93 41 ) ) PUNCT issue-287 93 42 is be AUX issue-287 93 43 an an DET issue-287 93 44 assessment assessment NOUN issue-287 93 45 of of ADP issue-287 93 46 results result NOUN issue-287 93 47 achieved achieve VERB issue-287 93 48 by by ADP issue-287 93 49 the the DET issue-287 93 50 company company NOUN issue-287 93 51 according accord VERB issue-287 93 52 to to ADP issue-287 93 53 the the DET issue-287 93 54 relevant relevant ADJ issue-287 93 55 criterion criterion NOUN issue-287 93 56 . . PUNCT issue-287 94 1 namely namely ADV issue-287 94 2 , , PUNCT issue-287 94 3 the the DET issue-287 94 4 normalization normalization NOUN issue-287 94 5 of of ADP issue-287 94 6 indicators indicator NOUN issue-287 94 7 allows allow VERB issue-287 94 8 comparing compare VERB issue-287 94 9 indicators indicator NOUN issue-287 94 10 for for ADP issue-287 94 11 each each PRON issue-287 94 12 of of ADP issue-287 94 13 the the DET issue-287 94 14 criteria criterion NOUN issue-287 94 15 that that PRON issue-287 94 16 have have VERB issue-287 94 17 different different ADJ issue-287 94 18 units unit NOUN issue-287 94 19 of of ADP issue-287 94 20 measurement measurement NOUN issue-287 94 21 . . PUNCT issue-287 95 1 comparing compare VERB issue-287 95 2 the the DET issue-287 95 3 estimates estimate NOUN issue-287 95 4 calculated calculate VERB issue-287 95 5 for for ADP issue-287 95 6 each each PRON issue-287 95 7 of of ADP issue-287 95 8 the the DET issue-287 95 9 criteria criterion NOUN issue-287 95 10 , , PUNCT issue-287 95 11 you you PRON issue-287 95 12 can can AUX issue-287 95 13 see see VERB issue-287 95 14 the the DET issue-287 95 15 weaknesses weakness NOUN issue-287 95 16 in in ADP issue-287 95 17 implementing implement VERB issue-287 95 18 the the DET issue-287 95 19 company company NOUN issue-287 95 20 ’s ’s PART issue-287 95 21 strategy strategy NOUN issue-287 95 22 . . PUNCT issue-287 96 1 using use VERB issue-287 96 2 this this DET issue-287 96 3 system system NOUN issue-287 96 4 of of ADP issue-287 96 5 assessing assess VERB issue-287 96 6 the the DET issue-287 96 7 effectiveness effectiveness NOUN issue-287 96 8 of of ADP issue-287 96 9 marketing marketing NOUN issue-287 96 10 activities activity NOUN issue-287 96 11 of of ADP issue-287 96 12 the the DET issue-287 96 13 enterprise enterprise NOUN issue-287 96 14 allows allow VERB issue-287 96 15 seeing see VERB issue-287 96 16 a a DET issue-287 96 17 picture picture NOUN issue-287 96 18 of of ADP issue-287 96 19 the the DET issue-287 96 20 coherence coherence NOUN issue-287 96 21 and and CCONJ issue-287 96 22 validity validity NOUN issue-287 96 23 of of ADP issue-287 96 24 the the DET issue-287 96 25 efforts effort NOUN issue-287 96 26 to to PART issue-287 96 27 improve improve VERB issue-287 96 28 marketing marketing NOUN issue-287 96 29 activities activity NOUN issue-287 96 30 of of ADP issue-287 96 31 the the DET issue-287 96 32 enterprise enterprise NOUN issue-287 96 33 , , PUNCT issue-287 96 34 that that ADV issue-287 96 35 is is ADV issue-287 96 36 , , PUNCT issue-287 96 37 also also ADV issue-287 96 38 performs perform VERB issue-287 96 39 an an DET issue-287 96 40 informational informational ADJ issue-287 96 41 role role NOUN issue-287 96 42 in in ADP issue-287 96 43 maintaining maintain VERB issue-287 96 44 managerial managerial ADJ issue-287 96 45 decisions decision NOUN issue-287 96 46 . . PUNCT issue-287 97 1 4 4 X issue-287 97 2 . . X issue-287 97 3 conclusions conclusion NOUN issue-287 97 4 the the DET issue-287 97 5 research research NOUN issue-287 97 6 of of ADP issue-287 97 7 approaches approach NOUN issue-287 97 8 to to ADP issue-287 97 9 management management NOUN issue-287 97 10 of of ADP issue-287 97 11 marketing marketing NOUN issue-287 97 12 activity activity NOUN issue-287 97 13 of of ADP issue-287 97 14 the the DET issue-287 97 15 enterprise enterprise NOUN issue-287 97 16 allowed allow VERB issue-287 97 17 proposing propose VERB issue-287 97 18 the the DET issue-287 97 19 following follow VERB issue-287 97 20 components component NOUN issue-287 97 21 of of ADP issue-287 97 22 the the DET issue-287 97 23 system system NOUN issue-287 97 24 of of ADP issue-287 97 25 management management NOUN issue-287 97 26 of of ADP issue-287 97 27 marketing marketing NOUN issue-287 97 28 activity activity NOUN issue-287 97 29 of of ADP issue-287 97 30 the the DET issue-287 97 31 enterprise enterprise NOUN issue-287 97 32 : : PUNCT issue-287 97 33 the the DET issue-287 97 34 management management NOUN issue-287 97 35 subsystem subsystem NOUN issue-287 97 36 ( ( PUNCT issue-287 97 37 the the DET issue-287 97 38 body body NOUN issue-287 97 39 of of ADP issue-287 97 40 management management NOUN issue-287 97 41 of of ADP issue-287 97 42 marketing marketing NOUN issue-287 97 43 activity activity NOUN issue-287 97 44 of of ADP issue-287 97 45 the the DET issue-287 97 46 enterprise enterprise NOUN issue-287 97 47 ) ) PUNCT issue-287 97 48 and and CCONJ issue-287 97 49 the the DET issue-287 97 50 managed manage VERB issue-287 97 51 subsystem subsystem NOUN issue-287 97 52 ( ( PUNCT issue-287 97 53 planning planning NOUN issue-287 97 54 , , PUNCT issue-287 97 55 organization organization NOUN issue-287 97 56 , , PUNCT issue-287 97 57 realization realization NOUN issue-287 97 58 , , PUNCT issue-287 97 59 and and CCONJ issue-287 97 60 control control NOUN issue-287 97 61 of of ADP issue-287 97 62 marketing marketing NOUN issue-287 97 63 activity activity NOUN issue-287 97 64 ) ) PUNCT issue-287 97 65 . . PUNCT issue-287 98 1 determination determination NOUN issue-287 98 2 of of ADP issue-287 98 3 the the DET issue-287 98 4 nature nature NOUN issue-287 98 5 of of ADP issue-287 98 6 the the DET issue-287 98 7 influence influence NOUN issue-287 98 8 of of ADP issue-287 98 9 factors factor NOUN issue-287 98 10 on on ADP issue-287 98 11 the the DET issue-287 98 12 marketing marketing NOUN issue-287 98 13 activity activity NOUN issue-287 98 14 of of ADP issue-287 98 15 the the DET issue-287 98 16 enterprise enterprise NOUN issue-287 98 17 allowed allow VERB issue-287 98 18 substantiating substantiate VERB issue-287 98 19 the the DET issue-287 98 20 model model NOUN issue-287 98 21 of of ADP issue-287 98 22 interaction interaction NOUN issue-287 98 23 of of ADP issue-287 98 24 the the DET issue-287 98 25 marketing marketing NOUN issue-287 98 26 management management NOUN issue-287 98 27 system system NOUN issue-287 98 28 of of ADP issue-287 98 29 the the DET issue-287 98 30 enterprise enterprise NOUN issue-287 98 31 with with ADP issue-287 98 32 factors factor NOUN issue-287 98 33 of of ADP issue-287 98 34 its its PRON issue-287 98 35 macro macro NOUN issue-287 98 36 and and CCONJ issue-287 98 37 micro micro ADJ issue-287 98 38 environment environment NOUN issue-287 98 39 and and CCONJ issue-287 98 40 characterizing characterize VERB issue-287 98 41 the the DET issue-287 98 42 types type NOUN issue-287 98 43 of of ADP issue-287 98 44 links link NOUN issue-287 98 45 between between ADP issue-287 98 46 the the DET issue-287 98 47 system system NOUN issue-287 98 48 of of ADP issue-287 98 49 marketing marketing NOUN issue-287 98 50 management management NOUN issue-287 98 51 and and CCONJ issue-287 98 52 factors factor NOUN issue-287 98 53 of of ADP issue-287 98 54 the the DET issue-287 98 55 micro micro ADJ issue-287 98 56 environment environment NOUN issue-287 98 57 ( ( PUNCT issue-287 98 58 direct direct ADJ issue-287 98 59 influence influence NOUN issue-287 98 60 of of ADP issue-287 98 61 factors factor NOUN issue-287 98 62 with with ADP issue-287 98 63 weak weak ADJ issue-287 98 64 feedback feedback NOUN issue-287 98 65 ) ) PUNCT issue-287 98 66 and and CCONJ issue-287 98 67 macro macro ADJ issue-287 98 68 environment environment NOUN issue-287 98 69 ( ( PUNCT issue-287 98 70 indirect indirect ADJ issue-287 98 71 influence influence NOUN issue-287 98 72 of of ADP issue-287 98 73 factors factor NOUN issue-287 98 74 , , PUNCT issue-287 98 75 feedback feedback NOUN issue-287 98 76 is be AUX issue-287 98 77 absent absent ADJ issue-287 98 78 ) ) PUNCT issue-287 98 79 . . PUNCT issue-287 99 1 criteria criterion NOUN issue-287 99 2 of of ADP issue-287 99 3 the the DET issue-287 99 4 management management NOUN issue-287 99 5 system system NOUN issue-287 99 6 of of ADP issue-287 99 7 marketing marketing NOUN issue-287 99 8 activity activity NOUN issue-287 99 9 of of ADP issue-287 99 10 the the DET issue-287 99 11 enterprise enterprise NOUN issue-287 99 12 are be AUX issue-287 99 13 associated associate VERB issue-287 99 14 with with ADP issue-287 99 15 its its PRON issue-287 99 16 final final ADJ issue-287 99 17 estimation estimation NOUN issue-287 99 18 by by ADP issue-287 99 19 direct direct ADJ issue-287 99 20 and and CCONJ issue-287 99 21 inverse inverse NOUN issue-287 99 22 relationship relationship NOUN issue-287 99 23 on on ADP issue-287 99 24 the the DET issue-287 99 25 basis basis NOUN issue-287 99 26 of of ADP issue-287 99 27 “ " PUNCT issue-287 99 28 contributions contribution NOUN issue-287 99 29 / / SYM issue-287 99 30 performance performance NOUN issue-287 99 31 ” " PUNCT issue-287 99 32 , , PUNCT issue-287 99 33 which which PRON issue-287 99 34 allows allow VERB issue-287 99 35 assessing assess VERB issue-287 99 36 the the DET issue-287 99 37 expediency expediency NOUN issue-287 99 38 of of ADP issue-287 99 39 efforts effort NOUN issue-287 99 40 of of ADP issue-287 99 41 the the DET issue-287 99 42 enterprise enterprise NOUN issue-287 99 43 to to PART issue-287 99 44 increase increase VERB issue-287 99 45 the the DET issue-287 99 46 efficiency efficiency NOUN issue-287 99 47 of of ADP issue-287 99 48 its its PRON issue-287 99 49 marketing marketing NOUN issue-287 99 50 activities activity NOUN issue-287 99 51 . . PUNCT issue-287 100 1 prospects prospect NOUN issue-287 100 2 for for ADP issue-287 100 3 further further ADJ issue-287 100 4 scientific scientific ADJ issue-287 100 5 developments development NOUN issue-287 100 6 in in ADP issue-287 100 7 this this DET issue-287 100 8 direction direction NOUN issue-287 100 9 are be AUX issue-287 100 10 the the DET issue-287 100 11 definition definition NOUN issue-287 100 12 and and CCONJ issue-287 100 13 localization localization NOUN issue-287 100 14 of of ADP issue-287 100 15 the the DET issue-287 100 16 system system NOUN issue-287 100 17 of of ADP issue-287 100 18 management management NOUN issue-287 100 19 of of ADP issue-287 100 20 marketing marketing NOUN issue-287 100 21 activities activity NOUN issue-287 100 22 of of ADP issue-287 100 23 the the DET issue-287 100 24 enterprise enterprise NOUN issue-287 100 25 as as ADP issue-287 100 26 a a DET issue-287 100 27 component component NOUN issue-287 100 28 of of ADP issue-287 100 29 strategic strategic ADJ issue-287 100 30 management management NOUN issue-287 100 31 . . PUNCT issue-287 101 1 references reference NOUN issue-287 101 2 : : PUNCT issue-287 101 3 artemenko artemenko ADJ issue-287 101 4 , , PUNCT issue-287 101 5 l. l. PROPN issue-287 101 6 p. p. PROPN issue-287 101 7 , , PUNCT issue-287 101 8 leus leus NOUN issue-287 101 9 , , PUNCT issue-287 101 10 a. a. NOUN issue-287 101 11 m. m. NOUN issue-287 101 12 ( ( PUNCT issue-287 101 13 2010 2010 NUM issue-287 101 14 ) ) PUNCT issue-287 101 15 . . PUNCT issue-287 102 1 comprehensive comprehensive ADJ issue-287 102 2 assessment assessment NOUN issue-287 102 3 of of ADP issue-287 102 4 the the DET issue-287 102 5 effectiveness effectiveness NOUN issue-287 102 6 of of ADP issue-287 102 7 the the DET issue-287 102 8 strategic strategic ADJ issue-287 102 9 management management NOUN issue-287 102 10 system system NOUN issue-287 102 11 of of ADP issue-287 102 12 the the DET issue-287 102 13 industrial industrial ADJ issue-287 102 14 enterprise enterprise NOUN issue-287 102 15 . . PUNCT issue-287 103 1 problemy problemy PROPN issue-287 103 2 systemnogo systemnogo PROPN issue-287 103 3 pidxodu pidxodu VERB issue-287 103 4 v v ADP issue-287 103 5 ekonomici ekonomici NOUN issue-287 104 1 [ [ X issue-287 104 2 problems problem NOUN issue-287 104 3 of of ADP issue-287 104 4 the the DET issue-287 104 5 system system NOUN issue-287 104 6 approach approach NOUN issue-287 104 7 in in ADP issue-287 104 8 the the DET issue-287 104 9 economy economy NOUN issue-287 104 10 ] ] PUNCT issue-287 104 11 . . PUNCT issue-287 105 1 retrieved retrieve VERB issue-287 105 2 from from ADP issue-287 105 3 : : PUNCT issue-287 105 4 http://www.nbuv.gov.ua/e-journals/pspe/2010_2/leus_210.htm http://www.nbuv.gov.ua/e-journals/pspe/2010_2/leus_210.htm PROPN issue-287 105 5 . . PUNCT issue-287 105 6 balabanova balabanova PROPN issue-287 105 7 , , PUNCT issue-287 105 8 l.v l.v PROPN issue-287 105 9 . . PROPN issue-287 105 10 , , PUNCT issue-287 105 11 kholod kholod PROPN issue-287 105 12 , , PUNCT issue-287 105 13 v.v v.v PROPN issue-287 105 14 . . PROPN issue-287 105 15 ( ( PUNCT issue-287 105 16 2006 2006 NUM issue-287 105 17 ) ) PUNCT issue-287 105 18 . . PUNCT issue-287 106 1 strategic strategic ADJ issue-287 106 2 marketing marketing NOUN issue-287 106 3 management management NOUN issue-287 106 4 enterprise enterprise NOUN issue-287 106 5 ’s ’s PART issue-287 106 6 competitiveness competitiveness NOUN issue-287 106 7 – – PUNCT issue-287 106 8 kyiv kyiv ADJ issue-287 106 9 , , PUNCT issue-287 106 10 profesional profesional ADJ issue-287 106 11 , , PUNCT issue-287 106 12 448 448 NUM issue-287 106 13 p. p. NOUN issue-287 106 14 danko danko PROPN issue-287 106 15 , , PUNCT issue-287 106 16 t. t. PROPN issue-287 106 17 p. p. PROPN issue-287 106 18 ( ( PUNCT issue-287 106 19 2001 2001 NUM issue-287 106 20 ) ) PUNCT issue-287 106 21 . . PUNCT issue-287 107 1 management management NOUN issue-287 107 2 of of ADP issue-287 107 3 marketing marketing NOUN issue-287 107 4 – – PUNCT issue-287 107 5 moskow moskow PROPN issue-287 107 6 , , PUNCT issue-287 107 7 infra infra NOUN issue-287 107 8 - - PUNCT issue-287 107 9 m m NOUN issue-287 107 10 , , PUNCT issue-287 107 11 224 224 NUM issue-287 107 12 p. p. NOUN issue-287 107 13 baltic baltic PROPN issue-287 107 14 journal journal PROPN issue-287 107 15 of of ADP issue-287 107 16 economic economic ADJ issue-287 107 17 studies study NOUN issue-287 107 18 213 213 NUM issue-287 107 19 vol vol NOUN issue-287 107 20 . . PUNCT issue-287 108 1 3 3 NUM issue-287 108 2 , , PUNCT issue-287 108 3 no no INTJ issue-287 108 4 . . NOUN issue-287 108 5 5 5 NUM issue-287 108 6 , , PUNCT issue-287 108 7 2017 2017 NUM issue-287 108 8 kaplan kaplan NOUN issue-287 108 9 , , PUNCT issue-287 108 10 robert robert PROPN issue-287 108 11 , , PUNCT issue-287 108 12 s. s. PROPN issue-287 108 13 , , PUNCT issue-287 108 14 norton norton PROPN issue-287 108 15 , , PUNCT issue-287 108 16 david david PROPN issue-287 108 17 , , PUNCT issue-287 108 18 p. p. PROPN issue-287 108 19 ( ( PUNCT issue-287 108 20 2003 2003 NUM issue-287 108 21 ) ) PUNCT issue-287 108 22 . . PUNCT issue-287 109 1 the the DET issue-287 109 2 balanced balanced ADJ issue-287 109 3 scorecard scorecard NOUN issue-287 109 4 : : PUNCT issue-287 109 5 translating translate VERB issue-287 109 6 strategy strategy NOUN issue-287 109 7 into into ADP issue-287 109 8 action action NOUN issue-287 109 9 – – PUNCT issue-287 109 10 moskow moskow PROPN issue-287 109 11 , , PUNCT issue-287 109 12 olimp olimp NOUN issue-287 109 13 - - PUNCT issue-287 109 14 biznes bizne NOUN issue-287 109 15 , , PUNCT issue-287 109 16 304 304 NUM issue-287 109 17 p. p. NOUN issue-287 109 18 kotler kotler NOUN issue-287 109 19 , , PUNCT issue-287 109 20 p. p. NOUN issue-287 109 21 ( ( PUNCT issue-287 109 22 1999 1999 NUM issue-287 109 23 ) ) PUNCT issue-287 109 24 . . PUNCT issue-287 110 1 marketing marketing NOUN issue-287 110 2 management management NOUN issue-287 110 3 . . PUNCT issue-287 111 1 analysis analysis NOUN issue-287 111 2 , , PUNCT issue-287 111 3 planning planning NOUN issue-287 111 4 , , PUNCT issue-287 111 5 implementation implementation NOUN issue-287 111 6 , , PUNCT issue-287 111 7 control control NOUN issue-287 111 8 – – PUNCT issue-287 111 9 saint saint NOUN issue-287 111 10 petersburg petersburg PROPN issue-287 111 11 , , PUNCT issue-287 111 12 piter piter PROPN issue-287 111 13 , , PUNCT issue-287 111 14 887 887 NUM issue-287 111 15 p. p. NOUN issue-287 111 16 kudenko kudenko NOUN issue-287 111 17 , , PUNCT issue-287 111 18 n. n. PROPN issue-287 111 19 v. v. PROPN issue-287 111 20 ( ( PUNCT issue-287 111 21 2002 2002 NUM issue-287 111 22 ) ) PUNCT issue-287 111 23 . . PUNCT issue-287 112 1 marketing marketing NOUN issue-287 112 2 strategy strategy NOUN issue-287 112 3 of of ADP issue-287 112 4 the the DET issue-287 112 5 firm firm ADJ issue-287 112 6 – – PUNCT issue-287 112 7 kyiv kyiv ADJ issue-287 112 8 , , PUNCT issue-287 112 9 kneu kneu PROPN issue-287 112 10 , , PUNCT issue-287 112 11 245 245 NUM issue-287 112 12 p. p. NOUN issue-287 112 13 lambin lambin PROPN issue-287 112 14 , , PUNCT issue-287 112 15 jean jean PROPN issue-287 112 16 - - PUNCT issue-287 112 17 jacques jacques PROPN issue-287 112 18 ( ( PUNCT issue-287 112 19 2007 2007 NUM issue-287 112 20 ) ) PUNCT issue-287 112 21 . . PUNCT issue-287 113 1 management management NOUN issue-287 113 2 and and CCONJ issue-287 113 3 market market NOUN issue-287 113 4 - - PUNCT issue-287 113 5 oriented orient VERB issue-287 113 6 : : PUNCT issue-287 113 7 strategic strategic ADJ issue-287 113 8 and and CCONJ issue-287 113 9 operational operational ADJ issue-287 113 10 marketing marketing NOUN issue-287 113 11 – – PUNCT issue-287 113 12 saint saint NOUN issue-287 113 13 petersburg petersburg PROPN issue-287 113 14 , , PUNCT issue-287 113 15 piter piter PROPN issue-287 113 16 , , PUNCT issue-287 113 17 800 800 NUM issue-287 113 18 p. p. NOUN issue-287 113 19 starostina starostina PROPN issue-287 113 20 , , PUNCT issue-287 113 21 a. a. NOUN issue-287 113 22 o. o. PROPN issue-287 113 23 ( ( PUNCT issue-287 113 24 2000 2000 NUM issue-287 113 25 ) ) PUNCT issue-287 113 26 . . PUNCT issue-287 114 1 marketing marketing NOUN issue-287 114 2 researches research VERB issue-287 114 3 . . PUNCT issue-287 115 1 practical practical ADJ issue-287 115 2 aspect aspect NOUN issue-287 115 3 – – PUNCT issue-287 115 4 kyiv kyiv ADJ issue-287 115 5 , , PUNCT issue-287 115 6 vilyams vilyam NOUN issue-287 115 7 , , PUNCT issue-287 115 8 262 262 NUM issue-287 115 9 p. p. NOUN issue-287 115 10 wells well NOUN issue-287 115 11 , , PUNCT issue-287 115 12 v. v. PROPN issue-287 115 13 k. k. PROPN issue-287 115 14 ( ( PUNCT issue-287 115 15 2014 2014 NUM issue-287 115 16 ) ) PUNCT issue-287 115 17 . . PUNCT issue-287 116 1 the the DET issue-287 116 2 influence influence NOUN issue-287 116 3 of of ADP issue-287 116 4 behavioural behavioural ADJ issue-287 116 5 psychology psychology NOUN issue-287 116 6 on on ADP issue-287 116 7 consumer consumer NOUN issue-287 116 8 psychology psychology NOUN issue-287 116 9 and and CCONJ issue-287 116 10 marketing marketing NOUN issue-287 116 11 . . PUNCT issue-287 117 1 journal journal NOUN issue-287 117 2 of of ADP issue-287 117 3 marketing marketing NOUN issue-287 117 4 management management NOUN issue-287 117 5 , , PUNCT issue-287 117 6 30 30 NUM issue-287 117 7 ( ( PUNCT issue-287 117 8 11/12 11/12 NUM issue-287 117 9 ): ): PUNCT issue-287 117 10 1119 1119 NUM issue-287 117 11 - - SYM issue-287 117 12 1158 1158 NUM issue-287 117 13 . . PUNCT issue-287 118 1 http://dx.doi.org/10.1080/0267257x.2014.929161 http://dx.doi.org/10.1080/0267257x.2014.929161 ADJ