id sid tid token lemma pos issue-407 1 1 baltic baltic PROPN issue-407 1 2 journal journal PROPN issue-407 1 3 of of ADP issue-407 1 4 economic economic ADJ issue-407 1 5 studies study NOUN issue-407 1 6 245 245 NUM issue-407 1 7 vol vol NOUN issue-407 1 8 . . PROPN issue-407 2 1 4 4 NUM issue-407 2 2 , , PUNCT issue-407 2 3 no no INTJ issue-407 2 4 . . NOUN issue-407 2 5 2 2 NUM issue-407 2 6 , , PUNCT issue-407 2 7 2018 2018 NUM issue-407 2 8 corresponding correspond VERB issue-407 2 9 author author NOUN issue-407 2 10 : : PUNCT issue-407 2 11 1 1 NUM issue-407 2 12 department department NOUN issue-407 2 13 of of ADP issue-407 2 14 marketing marketing NOUN issue-407 2 15 and and CCONJ issue-407 2 16 advertising advertising NOUN issue-407 2 17 , , PUNCT issue-407 2 18 kyiv kyiv PROPN issue-407 2 19 national national PROPN issue-407 2 20 university university PROPN issue-407 2 21 of of ADP issue-407 2 22 trade trade NOUN issue-407 2 23 and and CCONJ issue-407 2 24 economics economic NOUN issue-407 2 25 . . PUNCT issue-407 3 1 e e X issue-407 3 2 - - NOUN issue-407 3 3 mail mail NOUN issue-407 3 4 : : PUNCT issue-407 3 5 conference.fd@gmail.com conference.fd@gmail.com PROPN issue-407 3 6 doi doi PROPN issue-407 3 7 : : PUNCT issue-407 3 8 https://doi.org/10.30525/2256-0742/2018-4-2-245-248 https://doi.org/10.30525/2256-0742/2018-4-2-245-248 PRON issue-407 3 9 formation formation NOUN issue-407 3 10 of of ADP issue-407 3 11 brand brand NOUN issue-407 3 12 positioning positioning NOUN issue-407 3 13 strategy strategy NOUN issue-407 3 14 diana diana PROPN issue-407 3 15 fayvishenko1 fayvishenko1 PROPN issue-407 3 16 kyiv kyiv PROPN issue-407 3 17 national national PROPN issue-407 3 18 university university PROPN issue-407 3 19 of of ADP issue-407 3 20 trade trade NOUN issue-407 3 21 and and CCONJ issue-407 3 22 economics economic NOUN issue-407 3 23 , , PUNCT issue-407 3 24 ukraine ukraine PROPN issue-407 3 25 abstract abstract NOUN issue-407 3 26 . . PUNCT issue-407 4 1 the the DET issue-407 4 2 purpose purpose NOUN issue-407 4 3 of of ADP issue-407 4 4 this this DET issue-407 4 5 article article NOUN issue-407 4 6 is be AUX issue-407 4 7 defining define VERB issue-407 4 8 the the DET issue-407 4 9 term term NOUN issue-407 4 10 of of ADP issue-407 4 11 positioning positioning NOUN issue-407 4 12 , , PUNCT issue-407 4 13 as as ADV issue-407 4 14 well well ADV issue-407 4 15 as as ADP issue-407 4 16 creation creation NOUN issue-407 4 17 and and CCONJ issue-407 4 18 implementation implementation NOUN issue-407 4 19 of of ADP issue-407 4 20 the the DET issue-407 4 21 success success NOUN issue-407 4 22 principles principle NOUN issue-407 4 23 of of ADP issue-407 4 24 the the DET issue-407 4 25 brand brand NOUN issue-407 4 26 positioning positioning NOUN issue-407 4 27 strategies strategy NOUN issue-407 4 28 , , PUNCT issue-407 4 29 discussed discuss VERB issue-407 4 30 the the DET issue-407 4 31 process process NOUN issue-407 4 32 of of ADP issue-407 4 33 creating create VERB issue-407 4 34 a a DET issue-407 4 35 positional positional ADJ issue-407 4 36 scheme scheme NOUN issue-407 4 37 . . PUNCT issue-407 5 1 methodology methodology NOUN issue-407 5 2 . . PUNCT issue-407 6 1 applied apply VERB issue-407 6 2 the the DET issue-407 6 3 principle principle NOUN issue-407 6 4 of of ADP issue-407 6 5 systems system NOUN issue-407 6 6 , , PUNCT issue-407 6 7 comparative comparative ADJ issue-407 6 8 analysis analysis NOUN issue-407 6 9 , , PUNCT issue-407 6 10 induction induction NOUN issue-407 6 11 , , PUNCT issue-407 6 12 deductive deductive ADJ issue-407 6 13 method method NOUN issue-407 6 14 and and CCONJ issue-407 6 15 gnoseological gnoseological ADJ issue-407 6 16 analysis analysis NOUN issue-407 6 17 ( ( PUNCT issue-407 6 18 analytical analytical ADJ issue-407 6 19 , , PUNCT issue-407 6 20 synthesis synthesis NOUN issue-407 6 21 , , PUNCT issue-407 6 22 logical logical ADJ issue-407 6 23 , , PUNCT issue-407 6 24 comparison comparison NOUN issue-407 6 25 ) ) PUNCT issue-407 6 26 . . PUNCT issue-407 7 1 results result NOUN issue-407 7 2 from from ADP issue-407 7 3 researching research VERB issue-407 7 4 the the DET issue-407 7 5 principles principle NOUN issue-407 7 6 of of ADP issue-407 7 7 successful successful ADJ issue-407 7 8 strategies strategy NOUN issue-407 7 9 for for ADP issue-407 7 10 the the DET issue-407 7 11 development development NOUN issue-407 7 12 and and CCONJ issue-407 7 13 positioning positioning NOUN issue-407 7 14 of of ADP issue-407 7 15 a a DET issue-407 7 16 brand brand NOUN issue-407 7 17 brought bring VERB issue-407 7 18 to to ADP issue-407 7 19 the the DET issue-407 7 20 following following ADJ issue-407 7 21 conclusions conclusion NOUN issue-407 7 22 : : PUNCT issue-407 7 23 the the DET issue-407 7 24 brand brand NOUN issue-407 7 25 positioning positioning NOUN issue-407 7 26 is be AUX issue-407 7 27 a a DET issue-407 7 28 process process NOUN issue-407 7 29 of of ADP issue-407 7 30 creating create VERB issue-407 7 31 its its PRON issue-407 7 32 own own ADJ issue-407 7 33 image image NOUN issue-407 7 34 , , PUNCT issue-407 7 35 distinctive distinctive ADJ issue-407 7 36 properties property NOUN issue-407 7 37 , , PUNCT issue-407 7 38 positive positive ADJ issue-407 7 39 associations association NOUN issue-407 7 40 and and CCONJ issue-407 7 41 values value NOUN issue-407 7 42 in in ADP issue-407 7 43 consumers consumer NOUN issue-407 7 44 ’ ' PUNCT issue-407 7 45 mind mind NOUN issue-407 7 46 in in ADP issue-407 7 47 order order NOUN issue-407 7 48 to to PART issue-407 7 49 create create VERB issue-407 7 50 a a DET issue-407 7 51 sustainable sustainable ADJ issue-407 7 52 trademark trademark NOUN issue-407 7 53 image image NOUN issue-407 7 54 and and CCONJ issue-407 7 55 ensure ensure VERB issue-407 7 56 consumers consumer NOUN issue-407 7 57 ’ ' PUNCT issue-407 7 58 attachment attachment NOUN issue-407 7 59 to to ADP issue-407 7 60 this this DET issue-407 7 61 trademark trademark NOUN issue-407 7 62 . . PUNCT issue-407 8 1 development development NOUN issue-407 8 2 and and CCONJ issue-407 8 3 implementation implementation NOUN issue-407 8 4 of of ADP issue-407 8 5 the the DET issue-407 8 6 company company NOUN issue-407 8 7 strategy strategy NOUN issue-407 8 8 of of ADP issue-407 8 9 positioning positioning NOUN issue-407 8 10 comprises comprise VERB issue-407 8 11 nine nine NUM issue-407 8 12 basic basic ADJ issue-407 8 13 stages stage NOUN issue-407 8 14 : : PUNCT issue-407 8 15 1 1 X issue-407 8 16 ) ) PUNCT issue-407 8 17 analysis analysis NOUN issue-407 8 18 of of ADP issue-407 8 19 the the DET issue-407 8 20 external external ADJ issue-407 8 21 and and CCONJ issue-407 8 22 internal internal ADJ issue-407 8 23 environment environment NOUN issue-407 8 24 , , PUNCT issue-407 8 25 goods good NOUN issue-407 8 26 analysis analysis NOUN issue-407 8 27 ; ; PUNCT issue-407 8 28 2 2 X issue-407 8 29 ) ) PUNCT issue-407 8 30 trademark trademark NOUN issue-407 8 31 design design NOUN issue-407 8 32 ; ; PUNCT issue-407 8 33 3 3 X issue-407 8 34 ) ) PUNCT issue-407 8 35 selection selection NOUN issue-407 8 36 and and CCONJ issue-407 8 37 reasoning reasoning NOUN issue-407 8 38 of of ADP issue-407 8 39 differential differential ADJ issue-407 8 40 positioning positioning NOUN issue-407 8 41 features feature NOUN issue-407 8 42 ; ; PUNCT issue-407 8 43 4 4 X issue-407 8 44 ) ) PUNCT issue-407 8 45 defining define VERB issue-407 8 46 a a DET issue-407 8 47 strategy strategy NOUN issue-407 8 48 ( ( PUNCT issue-407 8 49 positioning positioning NOUN issue-407 8 50 method method NOUN issue-407 8 51 description description NOUN issue-407 8 52 ) ) PUNCT issue-407 8 53 ; ; PUNCT issue-407 8 54 5 5 X issue-407 8 55 ) ) PUNCT issue-407 8 56 defining define VERB issue-407 8 57 strategic strategic ADJ issue-407 8 58 and and CCONJ issue-407 8 59 tactical tactical ADJ issue-407 8 60 targets target NOUN issue-407 8 61 , , PUNCT issue-407 8 62 foresight foresight NOUN issue-407 8 63 for for ADP issue-407 8 64 their their PRON issue-407 8 65 achievement achievement NOUN issue-407 8 66 ; ; PUNCT issue-407 8 67 6 6 NUM issue-407 8 68 ) ) PUNCT issue-407 8 69 development development NOUN issue-407 8 70 of of ADP issue-407 8 71 an an DET issue-407 8 72 implementation implementation NOUN issue-407 8 73 strategy strategy NOUN issue-407 8 74 plan plan NOUN issue-407 8 75 ; ; PUNCT issue-407 8 76 7 7 X issue-407 8 77 ) ) PUNCT issue-407 8 78 strategy strategy NOUN issue-407 8 79 implementation implementation NOUN issue-407 8 80 ; ; PUNCT issue-407 8 81 8) 8) NUM issue-407 8 82 the the DET issue-407 8 83 results result NOUN issue-407 8 84 evaluation evaluation NOUN issue-407 8 85 and and CCONJ issue-407 8 86 strategy strategy NOUN issue-407 8 87 implementation implementation NOUN issue-407 8 88 control control NOUN issue-407 8 89 ; ; PUNCT issue-407 8 90 9 9 X issue-407 8 91 ) ) PUNCT issue-407 8 92 corrective corrective ADJ issue-407 8 93 actions action NOUN issue-407 8 94 . . PUNCT issue-407 9 1 prospects prospect NOUN issue-407 9 2 for for ADP issue-407 9 3 further further ADJ issue-407 9 4 research research NOUN issue-407 9 5 . . PUNCT issue-407 10 1 more more ADV issue-407 10 2 detailed detailed ADJ issue-407 10 3 analysis analysis NOUN issue-407 10 4 of of ADP issue-407 10 5 the the DET issue-407 10 6 positioning positioning NOUN issue-407 10 7 concepts concept NOUN issue-407 10 8 , , PUNCT issue-407 10 9 the the DET issue-407 10 10 rationale rationale NOUN issue-407 10 11 for for ADP issue-407 10 12 a a DET issue-407 10 13 systematic systematic ADJ issue-407 10 14 approach approach NOUN issue-407 10 15 to to ADP issue-407 10 16 positioning positioning NOUN issue-407 10 17 , , PUNCT issue-407 10 18 their their PRON issue-407 10 19 use use NOUN issue-407 10 20 in in ADP issue-407 10 21 practice practice NOUN issue-407 10 22 . . PUNCT issue-407 11 1 background background NOUN issue-407 11 2 . . PUNCT issue-407 12 1 marketing marketing NOUN issue-407 12 2 positioning positioning NOUN issue-407 12 3 presents present VERB issue-407 12 4 an an DET issue-407 12 5 opportunity opportunity NOUN issue-407 12 6 for for ADP issue-407 12 7 the the DET issue-407 12 8 promotion promotion NOUN issue-407 12 9 of of ADP issue-407 12 10 trademarks trademark NOUN issue-407 12 11 , , PUNCT issue-407 12 12 market market NOUN issue-407 12 13 share share NOUN issue-407 12 14 expansion expansion NOUN issue-407 12 15 , , PUNCT issue-407 12 16 sales sale NOUN issue-407 12 17 increase increase NOUN issue-407 12 18 . . PUNCT issue-407 13 1 value value NOUN issue-407 13 2 / / SYM issue-407 13 3 originality originality NOUN issue-407 13 4 . . PUNCT issue-407 14 1 a a DET issue-407 14 2 positioning positioning NOUN issue-407 14 3 strategy strategy NOUN issue-407 14 4 is be AUX issue-407 14 5 the the DET issue-407 14 6 paramount paramount ADJ issue-407 14 7 part part NOUN issue-407 14 8 of of ADP issue-407 14 9 the the DET issue-407 14 10 general general ADJ issue-407 14 11 positioning positioning NOUN issue-407 14 12 concept concept NOUN issue-407 14 13 . . PUNCT issue-407 15 1 the the DET issue-407 15 2 brand brand NOUN issue-407 15 3 success success NOUN issue-407 15 4 on on ADP issue-407 15 5 the the DET issue-407 15 6 market market NOUN issue-407 15 7 depends depend VERB issue-407 15 8 largely largely ADV issue-407 15 9 on on ADP issue-407 15 10 the the DET issue-407 15 11 quality quality NOUN issue-407 15 12 of of ADP issue-407 15 13 development development NOUN issue-407 15 14 and and CCONJ issue-407 15 15 realization realization NOUN issue-407 15 16 of of ADP issue-407 15 17 the the DET issue-407 15 18 positioning positioning NOUN issue-407 15 19 strategy strategy NOUN issue-407 15 20 . . PUNCT issue-407 16 1 therefore therefore ADV issue-407 16 2 , , PUNCT issue-407 16 3 this this DET issue-407 16 4 issue issue NOUN issue-407 16 5 is be AUX issue-407 16 6 a a DET issue-407 16 7 key key NOUN issue-407 16 8 to to ADP issue-407 16 9 developing develop VERB issue-407 16 10 an an DET issue-407 16 11 efficient efficient ADJ issue-407 16 12 positioning positioning NOUN issue-407 16 13 system system NOUN issue-407 16 14 . . PUNCT issue-407 17 1 the the DET issue-407 17 2 rationale rationale NOUN issue-407 17 3 of of ADP issue-407 17 4 the the DET issue-407 17 5 chosen choose VERB issue-407 17 6 subject subject NOUN issue-407 17 7 has have VERB issue-407 17 8 no no DET issue-407 17 9 contradictions contradiction NOUN issue-407 17 10 because because SCONJ issue-407 17 11 the the DET issue-407 17 12 brand brand NOUN issue-407 17 13 positioning positioning NOUN issue-407 17 14 should should AUX issue-407 17 15 be be AUX issue-407 17 16 addressed address VERB issue-407 17 17 not not PART issue-407 17 18 only only ADV issue-407 17 19 as as ADP issue-407 17 20 a a DET issue-407 17 21 marketing marketing NOUN issue-407 17 22 issue issue NOUN issue-407 17 23 but but CCONJ issue-407 17 24 an an DET issue-407 17 25 important important ADJ issue-407 17 26 general general ADJ issue-407 17 27 economic economic ADJ issue-407 17 28 and and CCONJ issue-407 17 29 even even ADV issue-407 17 30 a a DET issue-407 17 31 social social ADJ issue-407 17 32 task task NOUN issue-407 17 33 for for ADP issue-407 17 34 the the DET issue-407 17 35 company company NOUN issue-407 17 36 , , PUNCT issue-407 17 37 the the DET issue-407 17 38 solution solution NOUN issue-407 17 39 of of ADP issue-407 17 40 which which PRON issue-407 17 41 contributes contribute VERB issue-407 17 42 to to ADP issue-407 17 43 the the DET issue-407 17 44 goal goal NOUN issue-407 17 45 of of ADP issue-407 17 46 improving improve VERB issue-407 17 47 the the DET issue-407 17 48 quality quality NOUN issue-407 17 49 of of ADP issue-407 17 50 life life NOUN issue-407 17 51 for for ADP issue-407 17 52 all all DET issue-407 17 53 its its PRON issue-407 17 54 employees employee NOUN issue-407 17 55 . . PUNCT issue-407 18 1 key key ADJ issue-407 18 2 words word NOUN issue-407 18 3 : : PUNCT issue-407 18 4 brand brand NOUN issue-407 18 5 , , PUNCT issue-407 18 6 positioning positioning NOUN issue-407 18 7 , , PUNCT issue-407 18 8 trademark trademark NOUN issue-407 18 9 , , PUNCT issue-407 18 10 strategy strategy NOUN issue-407 18 11 of of ADP issue-407 18 12 positioning positioning NOUN issue-407 18 13 , , PUNCT issue-407 18 14 marketing marketing NOUN issue-407 18 15 . . PUNCT issue-407 19 1 jel jel PROPN issue-407 19 2 classification classification PROPN issue-407 19 3 : : PUNCT issue-407 19 4 m00 m00 PROPN issue-407 19 5 , , PUNCT issue-407 19 6 m10 m10 PROPN issue-407 19 7 1 1 NUM issue-407 19 8 . . PUNCT issue-407 20 1 introduction introduction NOUN issue-407 20 2 positioning positioning NOUN issue-407 20 3 is be AUX issue-407 20 4 the the DET issue-407 20 5 most most ADV issue-407 20 6 important important ADJ issue-407 20 7 stage stage NOUN issue-407 20 8 in in ADP issue-407 20 9 the the DET issue-407 20 10 asset asset NOUN issue-407 20 11 management management NOUN issue-407 20 12 strategy strategy NOUN issue-407 20 13 of of ADP issue-407 20 14 the the DET issue-407 20 15 trademark trademark NOUN issue-407 20 16 . . PUNCT issue-407 21 1 carefully carefully ADV issue-407 21 2 considered consider VERB issue-407 21 3 positions position NOUN issue-407 21 4 provide provide VERB issue-407 21 5 development development NOUN issue-407 21 6 directions direction NOUN issue-407 21 7 for for ADP issue-407 21 8 the the DET issue-407 21 9 new new ADJ issue-407 21 10 products product NOUN issue-407 21 11 , , PUNCT issue-407 21 12 market market NOUN issue-407 21 13 expansion expansion NOUN issue-407 21 14 , , PUNCT issue-407 21 15 communication communication NOUN issue-407 21 16 , , PUNCT issue-407 21 17 pricing pricing NOUN issue-407 21 18 , , PUNCT issue-407 21 19 selection selection NOUN issue-407 21 20 of of ADP issue-407 21 21 distribution distribution NOUN issue-407 21 22 channels channel NOUN issue-407 21 23 . . PUNCT issue-407 22 1 the the DET issue-407 22 2 brand brand NOUN issue-407 22 3 positioning positioning NOUN issue-407 22 4 is be AUX issue-407 22 5 a a DET issue-407 22 6 process process NOUN issue-407 22 7 of of ADP issue-407 22 8 creating create VERB issue-407 22 9 its its PRON issue-407 22 10 own own ADJ issue-407 22 11 image image NOUN issue-407 22 12 , , PUNCT issue-407 22 13 distinctive distinctive ADJ issue-407 22 14 properties property NOUN issue-407 22 15 , , PUNCT issue-407 22 16 positive positive ADJ issue-407 22 17 associations association NOUN issue-407 22 18 and and CCONJ issue-407 22 19 values value NOUN issue-407 22 20 in in ADP issue-407 22 21 consumers consumer NOUN issue-407 22 22 ’ ' PUNCT issue-407 22 23 mind mind NOUN issue-407 22 24 in in ADP issue-407 22 25 order order NOUN issue-407 22 26 to to PART issue-407 22 27 create create VERB issue-407 22 28 a a DET issue-407 22 29 sustainable sustainable ADJ issue-407 22 30 trademark trademark NOUN issue-407 22 31 image image NOUN issue-407 22 32 and and CCONJ issue-407 22 33 ensure ensure VERB issue-407 22 34 consumers consumer NOUN issue-407 22 35 ’ ' PUNCT issue-407 22 36 attachment attachment NOUN issue-407 22 37 to to ADP issue-407 22 38 this this DET issue-407 22 39 trademark trademark NOUN issue-407 22 40 ( ( PUNCT issue-407 22 41 fayvichenko fayvichenko NOUN issue-407 22 42 , , PUNCT issue-407 22 43 2016 2016 NUM issue-407 22 44 ) ) PUNCT issue-407 22 45 . . PUNCT issue-407 23 1 today today NOUN issue-407 23 2 , , PUNCT issue-407 23 3 based base VERB issue-407 23 4 on on ADP issue-407 23 5 the the DET issue-407 23 6 generalization generalization NOUN issue-407 23 7 ( ( PUNCT issue-407 23 8 stone stone NOUN issue-407 23 9 , , PUNCT issue-407 23 10 1998 1998 NUM issue-407 23 11 , , PUNCT issue-407 23 12 davis davis PROPN issue-407 23 13 , , PUNCT issue-407 23 14 2001 2001 NUM issue-407 23 15 , , PUNCT issue-407 23 16 trout trout NOUN issue-407 23 17 , , PUNCT issue-407 23 18 2003 2003 NUM issue-407 23 19 ) ) PUNCT issue-407 23 20 , , PUNCT issue-407 23 21 one one PRON issue-407 23 22 can can AUX issue-407 23 23 make make VERB issue-407 23 24 a a DET issue-407 23 25 determination determination NOUN issue-407 23 26 that that SCONJ issue-407 23 27 brand brand NOUN issue-407 23 28 positioning positioning NOUN issue-407 23 29 , , PUNCT issue-407 23 30 as as ADP issue-407 23 31 a a DET issue-407 23 32 process process NOUN issue-407 23 33 , , PUNCT issue-407 23 34 begins begin VERB issue-407 23 35 with with ADP issue-407 23 36 the the DET issue-407 23 37 design design NOUN issue-407 23 38 of of ADP issue-407 23 39 a a DET issue-407 23 40 trademark trademark NOUN issue-407 23 41 position position NOUN issue-407 23 42 or or CCONJ issue-407 23 43 , , PUNCT issue-407 23 44 as as SCONJ issue-407 23 45 is be AUX issue-407 23 46 often often ADV issue-407 23 47 seen see VERB issue-407 23 48 in in ADP issue-407 23 49 the the DET issue-407 23 50 literature literature NOUN issue-407 23 51 , , PUNCT issue-407 23 52 the the DET issue-407 23 53 concept concept NOUN issue-407 23 54 of of ADP issue-407 23 55 positioning positioning NOUN issue-407 23 56 . . PUNCT issue-407 24 1 it it PRON issue-407 24 2 is be AUX issue-407 24 3 difficult difficult ADJ issue-407 24 4 to to PART issue-407 24 5 specify specify VERB issue-407 24 6 the the DET issue-407 24 7 essence essence NOUN issue-407 24 8 of of ADP issue-407 24 9 positioning positioning NOUN issue-407 24 10 when when SCONJ issue-407 24 11 its its PRON issue-407 24 12 ultimate ultimate ADJ issue-407 24 13 goal goal NOUN issue-407 24 14 is be AUX issue-407 24 15 not not PART issue-407 24 16 clearly clearly ADV issue-407 24 17 understood understand VERB issue-407 24 18 . . PUNCT issue-407 25 1 to to PART issue-407 25 2 form form VERB issue-407 25 3 a a DET issue-407 25 4 complete complete ADJ issue-407 25 5 idea idea NOUN issue-407 25 6 of of ADP issue-407 25 7 the the DET issue-407 25 8 essence essence NOUN issue-407 25 9 of of ADP issue-407 25 10 positioning positioning NOUN issue-407 25 11 , , PUNCT issue-407 25 12 it it PRON issue-407 25 13 is be AUX issue-407 25 14 important important ADJ issue-407 25 15 to to PART issue-407 25 16 determine determine VERB issue-407 25 17 what what PRON issue-407 25 18 the the DET issue-407 25 19 ideal ideal ADJ issue-407 25 20 position position NOUN issue-407 25 21 of of ADP issue-407 25 22 the the DET issue-407 25 23 trademark trademark NOUN issue-407 25 24 is be AUX issue-407 25 25 . . PUNCT issue-407 26 1 a a DET issue-407 26 2 clear clear ADJ issue-407 26 3 representation representation NOUN issue-407 26 4 of of ADP issue-407 26 5 the the DET issue-407 26 6 ideal ideal ADJ issue-407 26 7 position position NOUN issue-407 26 8 of of ADP issue-407 26 9 a a DET issue-407 26 10 trademark trademark NOUN issue-407 26 11 is be AUX issue-407 26 12 a a DET issue-407 26 13 prerequisite prerequisite NOUN issue-407 26 14 for for ADP issue-407 26 15 researching research VERB issue-407 26 16 positioning positioning NOUN issue-407 26 17 as as ADP issue-407 26 18 a a DET issue-407 26 19 target target NOUN issue-407 26 20 process process NOUN issue-407 26 21 and and CCONJ issue-407 26 22 developing develop VERB issue-407 26 23 a a DET issue-407 26 24 system system NOUN issue-407 26 25 for for ADP issue-407 26 26 evaluating evaluate VERB issue-407 26 27 its its PRON issue-407 26 28 effectiveness effectiveness NOUN issue-407 26 29 . . PUNCT issue-407 27 1 2 2 X issue-407 27 2 . . X issue-407 27 3 principles principle NOUN issue-407 27 4 of of ADP issue-407 27 5 successful successful ADJ issue-407 27 6 brand brand NOUN issue-407 27 7 positioning positioning NOUN issue-407 27 8 in in ADP issue-407 27 9 the the DET issue-407 27 10 aspect aspect NOUN issue-407 27 11 of of ADP issue-407 27 12 the the DET issue-407 27 13 development development NOUN issue-407 27 14 of of ADP issue-407 27 15 the the DET issue-407 27 16 rapid rapid ADJ issue-407 27 17 positioning positioning NOUN issue-407 27 18 of of ADP issue-407 27 19 the the DET issue-407 27 20 brand brand NOUN issue-407 27 21 , , PUNCT issue-407 27 22 an an DET issue-407 27 23 attention attention NOUN issue-407 27 24 is be AUX issue-407 27 25 drawn draw VERB issue-407 27 26 to to ADP issue-407 27 27 scientific scientific ADJ issue-407 27 28 developments development NOUN issue-407 27 29 by by ADP issue-407 27 30 kendukhov kendukhov PROPN issue-407 27 31 ( ( PUNCT issue-407 27 32 2008 2008 NUM issue-407 27 33 ) ) PUNCT issue-407 27 34 who who PRON issue-407 27 35 believes believe VERB issue-407 27 36 that that SCONJ issue-407 27 37 the the DET issue-407 27 38 problem problem NOUN issue-407 27 39 is be AUX issue-407 27 40 due due ADJ issue-407 27 41 to to ADP issue-407 27 42 the the DET issue-407 27 43 lack lack NOUN issue-407 27 44 of of ADP issue-407 27 45 a a DET issue-407 27 46 clear clear ADJ issue-407 27 47 understanding understanding NOUN issue-407 27 48 of of ADP issue-407 27 49 what what PRON issue-407 27 50 should should AUX issue-407 27 51 be be AUX issue-407 27 52 the the DET issue-407 27 53 ideal ideal ADJ issue-407 27 54 position position NOUN issue-407 27 55 of of ADP issue-407 27 56 the the DET issue-407 27 57 trademark trademark NOUN issue-407 27 58 . . PUNCT issue-407 28 1 a a DET issue-407 28 2 clear clear ADJ issue-407 28 3 representation representation NOUN issue-407 28 4 of of ADP issue-407 28 5 the the DET issue-407 28 6 ideal ideal ADJ issue-407 28 7 position position NOUN issue-407 28 8 of of ADP issue-407 28 9 a a DET issue-407 28 10 trademark trademark NOUN issue-407 28 11 is be AUX issue-407 28 12 a a DET issue-407 28 13 prerequisite prerequisite NOUN issue-407 28 14 for for ADP issue-407 28 15 researching research VERB issue-407 28 16 positioning positioning NOUN issue-407 28 17 as as ADP issue-407 28 18 a a DET issue-407 28 19 target target NOUN issue-407 28 20 process process NOUN issue-407 28 21 and and CCONJ issue-407 28 22 developing develop VERB issue-407 28 23 a a DET issue-407 28 24 system system NOUN issue-407 28 25 for for ADP issue-407 28 26 evaluating evaluate VERB issue-407 28 27 its its PRON issue-407 28 28 effectiveness effectiveness NOUN issue-407 28 29 . . PUNCT issue-407 29 1 logically logically ADV issue-407 29 2 , , PUNCT issue-407 29 3 the the DET issue-407 29 4 investigator investigator NOUN issue-407 29 5 proves prove VERB issue-407 29 6 that that SCONJ issue-407 29 7 the the DET issue-407 29 8 initial initial ADJ issue-407 29 9 premise premise NOUN issue-407 29 10 in in ADP issue-407 29 11 determining determine VERB issue-407 29 12 the the DET issue-407 29 13 ideal ideal ADJ issue-407 29 14 baltic baltic ADJ issue-407 29 15 journal journal PROPN issue-407 29 16 of of ADP issue-407 29 17 economic economic ADJ issue-407 29 18 studies study NOUN issue-407 29 19 246 246 NUM issue-407 29 20 vol vol NOUN issue-407 29 21 . . PROPN issue-407 29 22 4 4 NUM issue-407 29 23 , , PUNCT issue-407 29 24 no no INTJ issue-407 29 25 . . NOUN issue-407 29 26 2 2 NUM issue-407 29 27 , , PUNCT issue-407 29 28 2018 2018 NUM issue-407 29 29 position position NOUN issue-407 29 30 of of ADP issue-407 29 31 a a DET issue-407 29 32 trademark trademark NOUN issue-407 29 33 should should AUX issue-407 29 34 serve serve VERB issue-407 29 35 the the DET issue-407 29 36 understanding understanding NOUN issue-407 29 37 of of ADP issue-407 29 38 the the DET issue-407 29 39 ideal ideal ADJ issue-407 29 40 consumer consumer NOUN issue-407 29 41 ( ( PUNCT issue-407 29 42 aaker aaker NOUN issue-407 29 43 , , PUNCT issue-407 29 44 shansby shansby ADJ issue-407 29 45 , , PUNCT issue-407 29 46 1982 1982 NUM issue-407 29 47 ) ) PUNCT issue-407 29 48 . . PUNCT issue-407 30 1 that that PRON issue-407 30 2 is be AUX issue-407 30 3 , , PUNCT issue-407 30 4 the the DET issue-407 30 5 ideal ideal ADJ issue-407 30 6 position position NOUN issue-407 30 7 of of ADP issue-407 30 8 the the DET issue-407 30 9 trademark trademark NOUN issue-407 30 10 : : PUNCT issue-407 30 11 the the DET issue-407 30 12 perception perception NOUN issue-407 30 13 of of ADP issue-407 30 14 the the DET issue-407 30 15 trademark trademark NOUN issue-407 30 16 by by ADP issue-407 30 17 the the DET issue-407 30 18 consumer consumer NOUN issue-407 30 19 , , PUNCT issue-407 30 20 which which PRON issue-407 30 21 forms form VERB issue-407 30 22 the the DET issue-407 30 23 ideal ideal ADJ issue-407 30 24 consumer consumer NOUN issue-407 30 25 . . PUNCT issue-407 31 1 the the DET issue-407 31 2 ideal ideal ADJ issue-407 31 3 position position NOUN issue-407 31 4 should should AUX issue-407 31 5 be be AUX issue-407 31 6 reduced reduce VERB issue-407 31 7 to to AUX issue-407 31 8 absolute absolute ADJ issue-407 31 9 , , PUNCT issue-407 31 10 only only ADV issue-407 31 11 then then ADV issue-407 31 12 can can AUX issue-407 31 13 the the DET issue-407 31 14 criterion criterion NOUN issue-407 31 15 basis basis NOUN issue-407 31 16 for for ADP issue-407 31 17 assessing assess VERB issue-407 31 18 the the DET issue-407 31 19 effectiveness effectiveness NOUN issue-407 31 20 of of ADP issue-407 31 21 positioning positioning NOUN issue-407 31 22 as as SCONJ issue-407 31 23 a a DET issue-407 31 24 level level NOUN issue-407 31 25 of of ADP issue-407 31 26 approximation approximation NOUN issue-407 31 27 to to ADP issue-407 31 28 the the DET issue-407 31 29 ideal ideal NOUN issue-407 31 30 be be AUX issue-407 31 31 determined determine VERB issue-407 31 32 . . PUNCT issue-407 32 1 based base VERB issue-407 32 2 on on ADP issue-407 32 3 this this DET issue-407 32 4 premise premise NOUN issue-407 32 5 , , PUNCT issue-407 32 6 kendukhov kendukhov PROPN issue-407 32 7 ( ( PUNCT issue-407 32 8 2008 2008 NUM issue-407 32 9 ) ) PUNCT issue-407 32 10 formulates formulate VERB issue-407 32 11 the the DET issue-407 32 12 definition definition NOUN issue-407 32 13 of of ADP issue-407 32 14 the the DET issue-407 32 15 ideal ideal ADJ issue-407 32 16 position position NOUN issue-407 32 17 of of ADP issue-407 32 18 the the DET issue-407 32 19 trademark trademark NOUN issue-407 32 20 – – PUNCT issue-407 32 21 this this PRON issue-407 32 22 is be AUX issue-407 32 23 its its PRON issue-407 32 24 perception perception NOUN issue-407 32 25 by by ADP issue-407 32 26 the the DET issue-407 32 27 consumer consumer NOUN issue-407 32 28 , , PUNCT issue-407 32 29 in in ADP issue-407 32 30 which which PRON issue-407 32 31 he he PRON issue-407 32 32 is be AUX issue-407 32 33 absolutely absolutely ADV issue-407 32 34 sure sure ADJ issue-407 32 35 of of ADP issue-407 32 36 the the DET issue-407 32 37 unique unique ADJ issue-407 32 38 advantages advantage NOUN issue-407 32 39 of of ADP issue-407 32 40 the the DET issue-407 32 41 trademark trademark NOUN issue-407 32 42 over over ADP issue-407 32 43 other other ADJ issue-407 32 44 brands brand NOUN issue-407 32 45 , , PUNCT issue-407 32 46 with with ADP issue-407 32 47 this this DET issue-407 32 48 brand brand NOUN issue-407 32 49 associated associate VERB issue-407 32 50 exclusively exclusively ADV issue-407 32 51 with with ADP issue-407 32 52 positive positive ADJ issue-407 32 53 associations association NOUN issue-407 32 54 , , PUNCT issue-407 32 55 it it PRON issue-407 32 56 is be AUX issue-407 32 57 perceived perceive VERB issue-407 32 58 as as ADP issue-407 32 59 irreplaceable irreplaceable ADJ issue-407 32 60 value value NOUN issue-407 32 61 and and CCONJ issue-407 32 62 necessary necessary ADJ issue-407 32 63 attribute attribute NOUN issue-407 32 64 of of ADP issue-407 32 65 life life NOUN issue-407 32 66 ; ; PUNCT issue-407 32 67 the the DET issue-407 32 68 perception perception NOUN issue-407 32 69 in in ADP issue-407 32 70 which which PRON issue-407 32 71 the the DET issue-407 32 72 consumer consumer NOUN issue-407 32 73 is be AUX issue-407 32 74 a a DET issue-407 32 75 fanatical fanatical ADJ issue-407 32 76 supporter supporter NOUN issue-407 32 77 of of ADP issue-407 32 78 this this DET issue-407 32 79 brand brand NOUN issue-407 32 80 is be AUX issue-407 32 81 fully fully ADV issue-407 32 82 convinced convince VERB issue-407 32 83 that that SCONJ issue-407 32 84 consumers consumer NOUN issue-407 32 85 who who PRON issue-407 32 86 buy buy VERB issue-407 32 87 goods good NOUN issue-407 32 88 under under ADP issue-407 32 89 other other ADJ issue-407 32 90 brands brand NOUN issue-407 32 91 make make VERB issue-407 32 92 the the DET issue-407 32 93 wrong wrong ADJ issue-407 32 94 choice choice NOUN issue-407 32 95 , , PUNCT issue-407 32 96 considers consider VERB issue-407 32 97 it it PRON issue-407 32 98 their their PRON issue-407 32 99 duty duty NOUN issue-407 32 100 to to PART issue-407 32 101 recommend recommend VERB issue-407 32 102 this this DET issue-407 32 103 brand brand NOUN issue-407 32 104 to to ADP issue-407 32 105 other other ADJ issue-407 32 106 consumers consumer NOUN issue-407 32 107 , , PUNCT issue-407 32 108 and and CCONJ issue-407 32 109 feels feel VERB issue-407 32 110 the the DET issue-407 32 111 spiritual spiritual ADJ issue-407 32 112 unity unity NOUN issue-407 32 113 with with ADP issue-407 32 114 consumers consumer NOUN issue-407 32 115 who who PRON issue-407 32 116 have have AUX issue-407 32 117 chosen choose VERB issue-407 32 118 this this DET issue-407 32 119 brand brand NOUN issue-407 32 120 . . PUNCT issue-407 33 1 thereby thereby ADV issue-407 33 2 , , PUNCT issue-407 33 3 the the DET issue-407 33 4 positioning positioning NOUN issue-407 33 5 of of ADP issue-407 33 6 ( ( PUNCT issue-407 33 7 kendukhov kendukhov PROPN issue-407 33 8 , , PUNCT issue-407 33 9 2008 2008 NUM issue-407 33 10 ) ) PUNCT issue-407 33 11 is be AUX issue-407 33 12 a a DET issue-407 33 13 process process NOUN issue-407 33 14 of of ADP issue-407 33 15 managing manage VERB issue-407 33 16 the the DET issue-407 33 17 perception perception NOUN issue-407 33 18 of of ADP issue-407 33 19 a a DET issue-407 33 20 trademark trademark NOUN issue-407 33 21 by by ADP issue-407 33 22 a a DET issue-407 33 23 consumer consumer NOUN issue-407 33 24 whose whose DET issue-407 33 25 purpose purpose NOUN issue-407 33 26 is be AUX issue-407 33 27 : : PUNCT issue-407 33 28 persuasion persuasion NOUN issue-407 33 29 of of ADP issue-407 33 30 the the DET issue-407 33 31 consumer consumer NOUN issue-407 33 32 in in ADP issue-407 33 33 the the DET issue-407 33 34 unique unique ADJ issue-407 33 35 advantages advantage NOUN issue-407 33 36 of of ADP issue-407 33 37 this this DET issue-407 33 38 trademark trademark NOUN issue-407 33 39 over over ADP issue-407 33 40 other other ADJ issue-407 33 41 brands brand NOUN issue-407 33 42 ; ; PUNCT issue-407 33 43 formation formation NOUN issue-407 33 44 of of ADP issue-407 33 45 the the DET issue-407 33 46 consumer consumer NOUN issue-407 33 47 ’s ’s PART issue-407 33 48 exclusive exclusive ADJ issue-407 33 49 affiliates affiliate NOUN issue-407 33 50 with with ADP issue-407 33 51 this this DET issue-407 33 52 trademark trademark NOUN issue-407 33 53 ; ; PUNCT issue-407 33 54 formation formation NOUN issue-407 33 55 of of ADP issue-407 33 56 the the DET issue-407 33 57 consumer consumer NOUN issue-407 33 58 ’s ’s PART issue-407 33 59 sense sense NOUN issue-407 33 60 of of ADP issue-407 33 61 the the DET issue-407 33 62 indispensability indispensability NOUN issue-407 33 63 and and CCONJ issue-407 33 64 vital vital ADJ issue-407 33 65 necessity necessity NOUN issue-407 33 66 of of ADP issue-407 33 67 the the DET issue-407 33 68 brand brand NOUN issue-407 33 69 ; ; PUNCT issue-407 33 70 formation formation NOUN issue-407 33 71 of of ADP issue-407 33 72 fanatical fanatical ADJ issue-407 33 73 devotion devotion NOUN issue-407 33 74 to to ADP issue-407 33 75 the the DET issue-407 33 76 brand brand NOUN issue-407 33 77 ; ; PUNCT issue-407 33 78 raising raise VERB issue-407 33 79 a a DET issue-407 33 80 sense sense NOUN issue-407 33 81 of of ADP issue-407 33 82 duty duty NOUN issue-407 33 83 to to PART issue-407 33 84 recommend recommend VERB issue-407 33 85 this this DET issue-407 33 86 brand brand NOUN issue-407 33 87 to to ADP issue-407 33 88 other other ADJ issue-407 33 89 consumers consumer NOUN issue-407 33 90 ; ; PUNCT issue-407 33 91 forming form VERB issue-407 33 92 a a DET issue-407 33 93 sense sense NOUN issue-407 33 94 of of ADP issue-407 33 95 spiritual spiritual ADJ issue-407 33 96 unity unity NOUN issue-407 33 97 with with ADP issue-407 33 98 consumers consumer NOUN issue-407 33 99 who who PRON issue-407 33 100 chose choose VERB issue-407 33 101 this this DET issue-407 33 102 brand brand NOUN issue-407 33 103 ; ; PUNCT issue-407 33 104 forming form VERB issue-407 33 105 a a DET issue-407 33 106 belief belief NOUN issue-407 33 107 in in ADP issue-407 33 108 the the DET issue-407 33 109 consumer consumer NOUN issue-407 33 110 that that PRON issue-407 33 111 other other ADJ issue-407 33 112 consumers consumer NOUN issue-407 33 113 who who PRON issue-407 33 114 buy buy VERB issue-407 33 115 goods good NOUN issue-407 33 116 under under ADP issue-407 33 117 other other ADJ issue-407 33 118 brands brand NOUN issue-407 33 119 make make VERB issue-407 33 120 the the DET issue-407 33 121 wrong wrong ADJ issue-407 33 122 choice choice NOUN issue-407 33 123 . . PUNCT issue-407 34 1 the the DET issue-407 34 2 key key NOUN issue-407 34 3 to to ADP issue-407 34 4 developing develop VERB issue-407 34 5 brand brand NOUN issue-407 34 6 positioning positioning NOUN issue-407 34 7 and and CCONJ issue-407 34 8 ensuring ensure VERB issue-407 34 9 the the DET issue-407 34 10 successful successful ADJ issue-407 34 11 outcome outcome NOUN issue-407 34 12 is be AUX issue-407 34 13 an an DET issue-407 34 14 adherence adherence NOUN issue-407 34 15 to to ADP issue-407 34 16 certain certain ADJ issue-407 34 17 principles principle NOUN issue-407 34 18 . . PUNCT issue-407 35 1 the the DET issue-407 35 2 brand brand NOUN issue-407 35 3 positioning positioning NOUN issue-407 35 4 should should AUX issue-407 35 5 be be AUX issue-407 35 6 performed perform VERB issue-407 35 7 under under ADP issue-407 35 8 scientific scientific ADJ issue-407 35 9 methods method NOUN issue-407 35 10 , , PUNCT issue-407 35 11 process process NOUN issue-407 35 12 - - PUNCT issue-407 35 13 based base VERB issue-407 35 14 and and CCONJ issue-407 35 15 systematic systematic ADJ issue-407 35 16 approaches approach NOUN issue-407 35 17 . . PUNCT issue-407 36 1 the the DET issue-407 36 2 understanding understanding NOUN issue-407 36 3 and and CCONJ issue-407 36 4 performing perform VERB issue-407 36 5 the the DET issue-407 36 6 management management NOUN issue-407 36 7 decisions decision NOUN issue-407 36 8 in in ADP issue-407 36 9 this this DET issue-407 36 10 area area NOUN issue-407 36 11 not not PART issue-407 36 12 only only ADV issue-407 36 13 shall shall AUX issue-407 36 14 be be AUX issue-407 36 15 based base VERB issue-407 36 16 on on ADP issue-407 36 17 the the DET issue-407 36 18 knowledge knowledge NOUN issue-407 36 19 of of ADP issue-407 36 20 marketing marketing NOUN issue-407 36 21 theory theory NOUN issue-407 36 22 and and CCONJ issue-407 36 23 practice practice NOUN issue-407 36 24 but but CCONJ issue-407 36 25 also also ADV issue-407 36 26 on on ADP issue-407 36 27 psychology psychology NOUN issue-407 36 28 , , PUNCT issue-407 36 29 sociology sociology NOUN issue-407 36 30 , , PUNCT issue-407 36 31 and and CCONJ issue-407 36 32 other other ADJ issue-407 36 33 sciences science NOUN issue-407 36 34 . . PUNCT issue-407 37 1 the the DET issue-407 37 2 positioning positioning NOUN issue-407 37 3 is be AUX issue-407 37 4 effective effective ADJ issue-407 37 5 if if SCONJ issue-407 37 6 it it PRON issue-407 37 7 is be AUX issue-407 37 8 done do VERB issue-407 37 9 consistently consistently ADV issue-407 37 10 and and CCONJ issue-407 37 11 continuously continuously ADV issue-407 37 12 . . PUNCT issue-407 38 1 if if SCONJ issue-407 38 2 in in ADP issue-407 38 3 the the DET issue-407 38 4 absence absence NOUN issue-407 38 5 of of ADP issue-407 38 6 planning planning NOUN issue-407 38 7 in in ADP issue-407 38 8 the the DET issue-407 38 9 process process NOUN issue-407 38 10 of of ADP issue-407 38 11 positioning positioning NOUN issue-407 38 12 elements element NOUN issue-407 38 13 will will AUX issue-407 38 14 prevail prevail VERB issue-407 38 15 chance chance NOUN issue-407 38 16 , , PUNCT issue-407 38 17 important important ADJ issue-407 38 18 aspects aspect NOUN issue-407 38 19 may may AUX issue-407 38 20 be be AUX issue-407 38 21 lost lose VERB issue-407 38 22 . . PUNCT issue-407 39 1 success success NOUN issue-407 39 2 , , PUNCT issue-407 39 3 if if SCONJ issue-407 39 4 achieved achieve VERB issue-407 39 5 , , PUNCT issue-407 39 6 must must AUX issue-407 39 7 be be AUX issue-407 39 8 consolidated consolidate VERB issue-407 39 9 and and CCONJ issue-407 39 10 developed develop VERB issue-407 39 11 not not PART issue-407 39 12 through through ADP issue-407 39 13 the the DET issue-407 39 14 weakening weakening NOUN issue-407 39 15 , , PUNCT issue-407 39 16 but but CCONJ issue-407 39 17 strengthening strengthen VERB issue-407 39 18 the the DET issue-407 39 19 effect effect NOUN issue-407 39 20 on on ADP issue-407 39 21 consumer consumer NOUN issue-407 39 22 ’s ’s PART issue-407 39 23 mind mind NOUN issue-407 39 24 . . PUNCT issue-407 40 1 implementation implementation NOUN issue-407 40 2 of of ADP issue-407 40 3 the the DET issue-407 40 4 trademark trademark NOUN issue-407 40 5 positioning positioning NOUN issue-407 40 6 must must AUX issue-407 40 7 be be AUX issue-407 40 8 performed perform VERB issue-407 40 9 under under ADP issue-407 40 10 the the DET issue-407 40 11 rules rule NOUN issue-407 40 12 of of ADP issue-407 40 13 fair fair ADJ issue-407 40 14 competition competition NOUN issue-407 40 15 and and CCONJ issue-407 40 16 strict strict ADJ issue-407 40 17 compliance compliance NOUN issue-407 40 18 with with ADP issue-407 40 19 the the DET issue-407 40 20 legislation legislation NOUN issue-407 40 21 on on ADP issue-407 40 22 protection protection NOUN issue-407 40 23 of of ADP issue-407 40 24 trademarks trademark NOUN issue-407 40 25 ( ( PUNCT issue-407 40 26 trout trout NOUN issue-407 40 27 , , PUNCT issue-407 40 28 2003 2003 NUM issue-407 40 29 ) ) PUNCT issue-407 40 30 . . PUNCT issue-407 41 1 a a DET issue-407 41 2 unique unique ADJ issue-407 41 3 differentiating differentiating ADJ issue-407 41 4 idea idea NOUN issue-407 41 5 is be AUX issue-407 41 6 a a DET issue-407 41 7 key key NOUN issue-407 41 8 to to ADP issue-407 41 9 an an DET issue-407 41 10 effective effective ADJ issue-407 41 11 brand brand NOUN issue-407 41 12 positioning positioning NOUN issue-407 41 13 . . PUNCT issue-407 42 1 widely widely ADV issue-407 42 2 engage engage VERB issue-407 42 3 the the DET issue-407 42 4 company company NOUN issue-407 42 5 employees employee NOUN issue-407 42 6 , , PUNCT issue-407 42 7 existing exist VERB issue-407 42 8 and and CCONJ issue-407 42 9 potential potential ADJ issue-407 42 10 customers customer NOUN issue-407 42 11 to to PART issue-407 42 12 work work VERB issue-407 42 13 on on ADP issue-407 42 14 the the DET issue-407 42 15 development development NOUN issue-407 42 16 of of ADP issue-407 42 17 basic basic ADJ issue-407 42 18 positioning positioning NOUN issue-407 42 19 systems system NOUN issue-407 42 20 . . PUNCT issue-407 43 1 in in ADP issue-407 43 2 addition addition NOUN issue-407 43 3 to to ADP issue-407 43 4 new new ADJ issue-407 43 5 ideas idea NOUN issue-407 43 6 , , PUNCT issue-407 43 7 such such ADJ issue-407 43 8 engagement engagement NOUN issue-407 43 9 has have VERB issue-407 43 10 a a DET issue-407 43 11 positive positive ADJ issue-407 43 12 effect effect NOUN issue-407 43 13 on on ADP issue-407 43 14 increasing increase VERB issue-407 43 15 the the DET issue-407 43 16 degree degree NOUN issue-407 43 17 of of ADP issue-407 43 18 attachment attachment NOUN issue-407 43 19 to to ADP issue-407 43 20 the the DET issue-407 43 21 brand brand NOUN issue-407 43 22 . . PUNCT issue-407 44 1 3 3 X issue-407 44 2 . . X issue-407 44 3 stages stage NOUN issue-407 44 4 of of ADP issue-407 44 5 development development NOUN issue-407 44 6 and and CCONJ issue-407 44 7 introduction introduction NOUN issue-407 44 8 of of ADP issue-407 44 9 brand brand NOUN issue-407 44 10 positioning positioning NOUN issue-407 44 11 note note NOUN issue-407 44 12 that that SCONJ issue-407 44 13 today today NOUN issue-407 44 14 neither neither CCONJ issue-407 44 15 the the DET issue-407 44 16 scientific scientific ADJ issue-407 44 17 literature literature NOUN issue-407 44 18 nor nor CCONJ issue-407 44 19 marketing marketing NOUN issue-407 44 20 practice practice NOUN issue-407 44 21 has have VERB issue-407 44 22 a a DET issue-407 44 23 justification justification NOUN issue-407 44 24 for for ADP issue-407 44 25 the the DET issue-407 44 26 development development NOUN issue-407 44 27 of of ADP issue-407 44 28 brand brand NOUN issue-407 44 29 positioning positioning NOUN issue-407 44 30 . . PUNCT issue-407 45 1 positioning positioning NOUN issue-407 45 2 , , PUNCT issue-407 45 3 as as ADP issue-407 45 4 a a DET issue-407 45 5 process process NOUN issue-407 45 6 , , PUNCT issue-407 45 7 begins begin VERB issue-407 45 8 with with ADP issue-407 45 9 the the DET issue-407 45 10 design design NOUN issue-407 45 11 of of ADP issue-407 45 12 a a DET issue-407 45 13 trademark trademark NOUN issue-407 45 14 position position NOUN issue-407 45 15 or or CCONJ issue-407 45 16 , , PUNCT issue-407 45 17 as as SCONJ issue-407 45 18 is be AUX issue-407 45 19 often often ADV issue-407 45 20 seen see VERB issue-407 45 21 in in ADP issue-407 45 22 the the DET issue-407 45 23 literature literature NOUN issue-407 45 24 , , PUNCT issue-407 45 25 the the DET issue-407 45 26 concept concept NOUN issue-407 45 27 of of ADP issue-407 45 28 positioning positioning NOUN issue-407 45 29 . . PUNCT issue-407 46 1 crevens creven NOUN issue-407 46 2 ( ( PUNCT issue-407 46 3 2003 2003 NUM issue-407 46 4 ) ) PUNCT issue-407 46 5 sees see VERB issue-407 46 6 the the DET issue-407 46 7 concept concept NOUN issue-407 46 8 of of ADP issue-407 46 9 positioning positioning NOUN issue-407 46 10 as as ADP issue-407 46 11 a a DET issue-407 46 12 formulation formulation NOUN issue-407 46 13 of of ADP issue-407 46 14 the the DET issue-407 46 15 essence essence NOUN issue-407 46 16 of of ADP issue-407 46 17 the the DET issue-407 46 18 company company NOUN issue-407 46 19 ’s ’s PART issue-407 46 20 offer offer NOUN issue-407 46 21 , , PUNCT issue-407 46 22 indicating indicate VERB issue-407 46 23 the the DET issue-407 46 24 ability ability NOUN issue-407 46 25 of of ADP issue-407 46 26 the the DET issue-407 46 27 organization organization NOUN issue-407 46 28 to to PART issue-407 46 29 meet meet VERB issue-407 46 30 the the DET issue-407 46 31 needs need NOUN issue-407 46 32 and and CCONJ issue-407 46 33 preferences preference NOUN issue-407 46 34 of of ADP issue-407 46 35 consumers consumer NOUN issue-407 46 36 . . PUNCT issue-407 47 1 the the DET issue-407 47 2 author author NOUN issue-407 47 3 quite quite ADV issue-407 47 4 rightly rightly ADV issue-407 47 5 notes note VERB issue-407 47 6 that that SCONJ issue-407 47 7 the the DET issue-407 47 8 concept concept NOUN issue-407 47 9 of of ADP issue-407 47 10 positioning position VERB issue-407 47 11 the the DET issue-407 47 12 company company NOUN issue-407 47 13 should should AUX issue-407 47 14 be be AUX issue-407 47 15 based base VERB issue-407 47 16 on on ADP issue-407 47 17 the the DET issue-407 47 18 reasons reason NOUN issue-407 47 19 why why SCONJ issue-407 47 20 customers customer NOUN issue-407 47 21 prefer prefer VERB issue-407 47 22 to to PART issue-407 47 23 deal deal VERB issue-407 47 24 with with ADP issue-407 47 25 it it PRON issue-407 47 26 , , PUNCT issue-407 47 27 and and CCONJ issue-407 47 28 not not PART issue-407 47 29 with with ADP issue-407 47 30 its its PRON issue-407 47 31 competitors competitor NOUN issue-407 47 32 , , PUNCT issue-407 47 33 and and CCONJ issue-407 47 34 to to PART issue-407 47 35 broadcast broadcast VERB issue-407 47 36 these these DET issue-407 47 37 reasons reason NOUN issue-407 47 38 to to ADP issue-407 47 39 the the DET issue-407 47 40 target target NOUN issue-407 47 41 audience audience NOUN issue-407 47 42 . . PUNCT issue-407 48 1 extending extend VERB issue-407 48 2 the the DET issue-407 48 3 concept concept NOUN issue-407 48 4 of of ADP issue-407 48 5 positioning positioning NOUN issue-407 48 6 in in ADP issue-407 48 7 marketing marketing NOUN issue-407 48 8 , , PUNCT issue-407 48 9 j. j. PROPN issue-407 48 10 trout trout PROPN issue-407 48 11 and and CCONJ issue-407 48 12 s. s. PROPN issue-407 48 13 rivkin rivkin VERB issue-407 48 14 in in ADP issue-407 48 15 “ " PUNCT issue-407 48 16 differentiate differentiate VERB issue-407 48 17 or or CCONJ issue-407 48 18 die die VERB issue-407 48 19 ! ! PUNCT issue-407 48 20 ” " PUNCT issue-407 49 1 ( ( PUNCT issue-407 49 2 2003 2003 NUM issue-407 49 3 ) ) PUNCT issue-407 49 4 distinguish distinguish VERB issue-407 49 5 the the DET issue-407 49 6 following follow VERB issue-407 49 7 positioning positioning NOUN issue-407 49 8 tools tool NOUN issue-407 49 9 : : PUNCT issue-407 49 10 the the DET issue-407 49 11 championship championship NOUN issue-407 49 12 in in ADP issue-407 49 13 the the DET issue-407 49 14 category category NOUN issue-407 49 15 as as ADP issue-407 49 16 a a DET issue-407 49 17 good good ADJ issue-407 49 18 differential differential ADJ issue-407 49 19 idea idea NOUN issue-407 49 20 ; ; PUNCT issue-407 49 21 leadership leadership NOUN issue-407 49 22 as as ADP issue-407 49 23 the the DET issue-407 49 24 most most ADV issue-407 49 25 attractive attractive ADJ issue-407 49 26 and and CCONJ issue-407 49 27 exciting exciting ADJ issue-407 49 28 idea idea NOUN issue-407 49 29 ; ; PUNCT issue-407 49 30 “ " PUNCT issue-407 49 31 hot hot ADJ issue-407 49 32 commodity commodity NOUN issue-407 49 33 ” " PUNCT issue-407 49 34 as as ADP issue-407 49 35 a a DET issue-407 49 36 good good ADJ issue-407 49 37 , , PUNCT issue-407 49 38 differential differential ADJ issue-407 49 39 idea idea NOUN issue-407 49 40 ; ; PUNCT issue-407 49 41 differential differential ADJ issue-407 49 42 idea idea NOUN issue-407 49 43 of of ADP issue-407 49 44 specialization specialization NOUN issue-407 49 45 ; ; PUNCT issue-407 49 46 the the DET issue-407 49 47 latest late ADJ issue-407 49 48 development development NOUN issue-407 49 49 as as ADP issue-407 49 50 a a DET issue-407 49 51 differential differential ADJ issue-407 49 52 idea idea NOUN issue-407 49 53 ; ; PUNCT issue-407 49 54 the the DET issue-407 49 55 advantage advantage NOUN issue-407 49 56 is be AUX issue-407 49 57 a a DET issue-407 49 58 differential differential ADJ issue-407 49 59 idea idea NOUN issue-407 49 60 ; ; PUNCT issue-407 49 61 commodity commodity NOUN issue-407 49 62 as as ADP issue-407 49 63 a a DET issue-407 49 64 good good ADJ issue-407 49 65 differential differential ADJ issue-407 49 66 idea idea NOUN issue-407 49 67 ; ; PUNCT issue-407 49 68 possession possession NOUN issue-407 49 69 of of ADP issue-407 49 70 the the DET issue-407 49 71 attribute attribute NOUN issue-407 49 72 as as ADP issue-407 49 73 a a DET issue-407 49 74 way way NOUN issue-407 49 75 of of ADP issue-407 49 76 differentiation differentiation NOUN issue-407 49 77 . . PUNCT issue-407 50 1 analysis analysis NOUN issue-407 50 2 of of ADP issue-407 50 3 core core NOUN issue-407 50 4 studies study NOUN issue-407 50 5 on on ADP issue-407 50 6 the the DET issue-407 50 7 subject subject NOUN issue-407 50 8 ( ( PUNCT issue-407 50 9 keller keller PROPN issue-407 50 10 , , PUNCT issue-407 50 11 2007 2007 NUM issue-407 50 12 , , PUNCT issue-407 50 13 mogileva mogileva NOUN issue-407 50 14 2010 2010 NUM issue-407 50 15 , , PUNCT issue-407 50 16 stone stone NOUN issue-407 50 17 1998 1998 NUM issue-407 50 18 ) ) PUNCT issue-407 50 19 allows allow VERB issue-407 50 20 for for ADP issue-407 50 21 picturing picture VERB issue-407 50 22 a a DET issue-407 50 23 generalized generalize VERB issue-407 50 24 for for ADP issue-407 50 25 development development NOUN issue-407 50 26 and and CCONJ issue-407 50 27 implementation implementation NOUN issue-407 50 28 of of ADP issue-407 50 29 the the DET issue-407 50 30 brand brand NOUN issue-407 50 31 positioning positioning NOUN issue-407 50 32 that that PRON issue-407 50 33 conditionally conditionally ADV issue-407 50 34 includes include VERB issue-407 50 35 nine nine NUM issue-407 50 36 stages stage NOUN issue-407 50 37 . . PUNCT issue-407 51 1 the the DET issue-407 51 2 first first ADJ issue-407 51 3 stage stage NOUN issue-407 51 4 implies imply VERB issue-407 51 5 a a DET issue-407 51 6 collection collection NOUN issue-407 51 7 , , PUNCT issue-407 51 8 processing processing NOUN issue-407 51 9 , , PUNCT issue-407 51 10 and and CCONJ issue-407 51 11 analysis analysis NOUN issue-407 51 12 of of ADP issue-407 51 13 the the DET issue-407 51 14 competitive competitive ADJ issue-407 51 15 environment environment NOUN issue-407 51 16 data datum NOUN issue-407 51 17 , , PUNCT issue-407 51 18 competitors competitor NOUN issue-407 51 19 ’ ' PUNCT issue-407 51 20 policy policy NOUN issue-407 51 21 regarding regard VERB issue-407 51 22 their their PRON issue-407 51 23 own own ADJ issue-407 51 24 trademarks trademark NOUN issue-407 51 25 , , PUNCT issue-407 51 26 the the DET issue-407 51 27 influence influence NOUN issue-407 51 28 of of ADP issue-407 51 29 macro macro ADJ issue-407 51 30 - - NOUN issue-407 51 31 environment environment NOUN issue-407 51 32 factors factor NOUN issue-407 51 33 , , PUNCT issue-407 51 34 analysis analysis NOUN issue-407 51 35 of of ADP issue-407 51 36 the the DET issue-407 51 37 company company NOUN issue-407 51 38 market market NOUN issue-407 51 39 capabilities capability NOUN issue-407 51 40 , , PUNCT issue-407 51 41 its its PRON issue-407 51 42 strengths strength NOUN issue-407 51 43 and and CCONJ issue-407 51 44 weaknesses weakness NOUN issue-407 51 45 , , PUNCT issue-407 51 46 analysis analysis NOUN issue-407 51 47 of of ADP issue-407 51 48 goods good NOUN issue-407 51 49 being be AUX issue-407 51 50 sold sell VERB issue-407 51 51 or or CCONJ issue-407 51 52 to to PART issue-407 51 53 be be AUX issue-407 51 54 sold sell VERB issue-407 51 55 under under ADP issue-407 51 56 this this DET issue-407 51 57 trademark trademark NOUN issue-407 51 58 . . PUNCT issue-407 52 1 a a DET issue-407 52 2 trademark trademark NOUN issue-407 52 3 model model NOUN issue-407 52 4 is be AUX issue-407 52 5 developed develop VERB issue-407 52 6 at at ADP issue-407 52 7 the the DET issue-407 52 8 second second ADJ issue-407 52 9 stage stage NOUN issue-407 52 10 : : PUNCT issue-407 52 11 its its PRON issue-407 52 12 image image NOUN issue-407 52 13 , , PUNCT issue-407 52 14 the the DET issue-407 52 15 target target NOUN issue-407 52 16 audience audience NOUN issue-407 52 17 is be AUX issue-407 52 18 being be AUX issue-407 52 19 determined determine VERB issue-407 52 20 , , PUNCT issue-407 52 21 attributes attribute NOUN issue-407 52 22 , , PUNCT issue-407 52 23 selection selection NOUN issue-407 52 24 of of ADP issue-407 52 25 the the DET issue-407 52 26 brand brand NOUN issue-407 52 27 strategy strategy NOUN issue-407 52 28 ( ( PUNCT issue-407 52 29 monobrand monobrand NOUN issue-407 52 30 for for ADP issue-407 52 31 monomarket monomarket NOUN issue-407 52 32 , , PUNCT issue-407 52 33 monobrand monobrand NOUN issue-407 52 34 for for ADP issue-407 52 35 polymarket polymarket NOUN issue-407 52 36 , , PUNCT issue-407 52 37 polybrand polybrand NOUN issue-407 52 38 for for ADP issue-407 52 39 polymarket polymarket NOUN issue-407 52 40 ) ) PUNCT issue-407 52 41 ( ( PUNCT issue-407 52 42 kendukhov kendukhov PROPN issue-407 52 43 , , PUNCT issue-407 52 44 2008 2008 NUM issue-407 52 45 ) ) PUNCT issue-407 52 46 . . PUNCT issue-407 53 1 selection selection NOUN issue-407 53 2 of of ADP issue-407 53 3 and and CCONJ issue-407 53 4 rationale rationale NOUN issue-407 53 5 for for ADP issue-407 53 6 differentiating differentiate VERB issue-407 53 7 positioning positioning NOUN issue-407 53 8 features feature NOUN issue-407 53 9 are be AUX issue-407 53 10 taking take VERB issue-407 53 11 place place NOUN issue-407 53 12 at at ADP issue-407 53 13 the the DET issue-407 53 14 third third ADJ issue-407 53 15 stage stage NOUN issue-407 53 16 . . PUNCT issue-407 54 1 the the DET issue-407 54 2 positioning positioning NOUN issue-407 54 3 strategy strategy NOUN issue-407 54 4 development development NOUN issue-407 54 5 based base VERB issue-407 54 6 on on ADP issue-407 54 7 the the DET issue-407 54 8 selected select VERB issue-407 54 9 differentiating differentiate VERB issue-407 54 10 features feature NOUN issue-407 54 11 takes take VERB issue-407 54 12 place place NOUN issue-407 54 13 at at ADP issue-407 54 14 the the DET issue-407 54 15 fourth fourth ADJ issue-407 54 16 stage stage NOUN issue-407 54 17 . . PUNCT issue-407 55 1 strategic strategic ADJ issue-407 55 2 ( ( PUNCT issue-407 55 3 perspective perspective NOUN issue-407 55 4 ) ) PUNCT issue-407 55 5 and and CCONJ issue-407 55 6 tactical tactical ADJ issue-407 55 7 ( ( PUNCT issue-407 55 8 upcoming upcoming ADJ issue-407 55 9 ) ) PUNCT issue-407 56 1 positioning positioning NOUN issue-407 56 2 goals goal NOUN issue-407 56 3 are be AUX issue-407 56 4 developed develop VERB issue-407 56 5 via via ADP issue-407 56 6 foresight foresight NOUN issue-407 56 7 of of ADP issue-407 56 8 the the DET issue-407 56 9 strategy strategy NOUN issue-407 56 10 implementation implementation NOUN issue-407 56 11 results result NOUN issue-407 56 12 at at ADP issue-407 56 13 the the DET issue-407 56 14 fifth fifth ADJ issue-407 56 15 stage stage NOUN issue-407 56 16 . . PUNCT issue-407 57 1 they they PRON issue-407 57 2 must must AUX issue-407 57 3 comply comply VERB issue-407 57 4 with with ADP issue-407 57 5 each each DET issue-407 57 6 other other ADJ issue-407 57 7 . . PUNCT issue-407 58 1 typically typically ADV issue-407 58 2 , , PUNCT issue-407 58 3 the the DET issue-407 58 4 second second NOUN issue-407 58 5 follows follow VERB issue-407 58 6 from from ADP issue-407 58 7 the the DET issue-407 58 8 first first ADJ issue-407 58 9 . . PUNCT issue-407 59 1 each each DET issue-407 59 2 goal goal NOUN issue-407 59 3 must must AUX issue-407 59 4 be be AUX issue-407 59 5 achievable achievable ADJ issue-407 59 6 in in ADP issue-407 59 7 practice practice NOUN issue-407 59 8 . . PUNCT issue-407 60 1 strategy strategy NOUN issue-407 60 2 implementation implementation NOUN issue-407 60 3 plan plan NOUN issue-407 60 4 is be AUX issue-407 60 5 developed develop VERB issue-407 60 6 at at ADP issue-407 60 7 the the DET issue-407 60 8 sixth sixth ADJ issue-407 60 9 stage stage NOUN issue-407 60 10 . . PUNCT issue-407 61 1 decisions decision NOUN issue-407 61 2 on on ADP issue-407 61 3 the the DET issue-407 61 4 methods method NOUN issue-407 61 5 and and CCONJ issue-407 61 6 means mean VERB issue-407 61 7 to to PART issue-407 61 8 achieve achieve VERB issue-407 61 9 goals goal NOUN issue-407 61 10 are be AUX issue-407 61 11 being be AUX issue-407 61 12 taken take VERB issue-407 61 13 , , PUNCT issue-407 61 14 as as ADV issue-407 61 15 well well ADV issue-407 61 16 as as ADP issue-407 61 17 the the DET issue-407 61 18 planning planning NOUN issue-407 61 19 baltic baltic ADJ issue-407 61 20 journal journal PROPN issue-407 61 21 of of ADP issue-407 61 22 economic economic ADJ issue-407 61 23 studies study NOUN issue-407 61 24 247 247 NUM issue-407 61 25 vol vol NOUN issue-407 61 26 . . PROPN issue-407 62 1 4 4 NUM issue-407 62 2 , , PUNCT issue-407 62 3 no no INTJ issue-407 62 4 . . NOUN issue-407 62 5 2 2 NUM issue-407 62 6 , , PUNCT issue-407 62 7 2018 2018 NUM issue-407 62 8 documents document NOUN issue-407 62 9 , , PUNCT issue-407 62 10 plans plan NOUN issue-407 62 11 and and CCONJ issue-407 62 12 instructions instruction NOUN issue-407 62 13 are be AUX issue-407 62 14 being be AUX issue-407 62 15 brought bring VERB issue-407 62 16 to to ADP issue-407 62 17 the the DET issue-407 62 18 performers performer NOUN issue-407 62 19 . . PUNCT issue-407 63 1 each each DET issue-407 63 2 item item NOUN issue-407 63 3 of of ADP issue-407 63 4 the the DET issue-407 63 5 plan plan NOUN issue-407 63 6 must must AUX issue-407 63 7 be be AUX issue-407 63 8 drafted draft VERB issue-407 63 9 so so SCONJ issue-407 63 10 that that SCONJ issue-407 63 11 it it PRON issue-407 63 12 is be AUX issue-407 63 13 clear clear ADJ issue-407 63 14 what what PRON issue-407 63 15 kind kind NOUN issue-407 63 16 of of ADP issue-407 63 17 goal goal NOUN issue-407 63 18 you you PRON issue-407 63 19 achieve achieve VERB issue-407 63 20 ; ; PUNCT issue-407 63 21 what what DET issue-407 63 22 actions action NOUN issue-407 63 23 , , PUNCT issue-407 63 24 measures measure NOUN issue-407 63 25 , , PUNCT issue-407 63 26 and and CCONJ issue-407 63 27 works work NOUN issue-407 63 28 are be AUX issue-407 63 29 to to PART issue-407 63 30 be be AUX issue-407 63 31 made make VERB issue-407 63 32 and and CCONJ issue-407 63 33 to to ADP issue-407 63 34 what what DET issue-407 63 35 deadline deadline NOUN issue-407 63 36 ; ; PUNCT issue-407 63 37 who who PRON issue-407 63 38 provides provide VERB issue-407 63 39 the the DET issue-407 63 40 resources resource NOUN issue-407 63 41 , , PUNCT issue-407 63 42 necessary necessary ADJ issue-407 63 43 to to PART issue-407 63 44 implement implement VERB issue-407 63 45 the the DET issue-407 63 46 decisions decision NOUN issue-407 63 47 ; ; PUNCT issue-407 63 48 what what PRON issue-407 63 49 departments department NOUN issue-407 63 50 or or CCONJ issue-407 63 51 persons person NOUN issue-407 63 52 are be AUX issue-407 63 53 responsible responsible ADJ issue-407 63 54 for for ADP issue-407 63 55 implementing implement VERB issue-407 63 56 the the DET issue-407 63 57 decision decision NOUN issue-407 63 58 ; ; PUNCT issue-407 63 59 who who PRON issue-407 63 60 controls control VERB issue-407 63 61 the the DET issue-407 63 62 implementation implementation NOUN issue-407 63 63 . . PUNCT issue-407 64 1 items item NOUN issue-407 64 2 of of ADP issue-407 64 3 the the DET issue-407 64 4 plans plan NOUN issue-407 64 5 must must AUX issue-407 64 6 be be AUX issue-407 64 7 rationalized rationalize VERB issue-407 64 8 , , PUNCT issue-407 64 9 exposed expose VERB issue-407 64 10 clearly clearly ADV issue-407 64 11 and and CCONJ issue-407 64 12 correctly correctly ADV issue-407 64 13 ( ( PUNCT issue-407 64 14 contain contain VERB issue-407 64 15 a a DET issue-407 64 16 statement statement NOUN issue-407 64 17 of of ADP issue-407 64 18 action action NOUN issue-407 64 19 , , PUNCT issue-407 64 20 parameters parameter NOUN issue-407 64 21 , , PUNCT issue-407 64 22 etc etc X issue-407 64 23 . . X issue-407 64 24 , , PUNCT issue-407 64 25 rather rather ADV issue-407 64 26 than than ADP issue-407 64 27 calls call NOUN issue-407 64 28 to to PART issue-407 64 29 do do VERB issue-407 64 30 something something PRON issue-407 64 31 ) ) PUNCT issue-407 64 32 , , PUNCT issue-407 64 33 easy easy ADJ issue-407 64 34 for for SCONJ issue-407 64 35 the the DET issue-407 64 36 performers performer NOUN issue-407 64 37 to to PART issue-407 64 38 understand understand VERB issue-407 64 39 and and CCONJ issue-407 64 40 connected connect VERB issue-407 64 41 with with ADP issue-407 64 42 the the DET issue-407 64 43 general general ADJ issue-407 64 44 marketing marketing NOUN issue-407 64 45 plans plan NOUN issue-407 64 46 of of ADP issue-407 64 47 the the DET issue-407 64 48 company company NOUN issue-407 64 49 . . PUNCT issue-407 65 1 it it PRON issue-407 65 2 should should AUX issue-407 65 3 be be AUX issue-407 65 4 noted note VERB issue-407 65 5 that that SCONJ issue-407 65 6 at at ADP issue-407 65 7 the the DET issue-407 65 8 stages stage NOUN issue-407 65 9 2 2 NUM issue-407 65 10 - - SYM issue-407 65 11 6 6 NUM issue-407 65 12 foresight foresight NOUN issue-407 65 13 has have VERB issue-407 65 14 an an DET issue-407 65 15 extremely extremely ADV issue-407 65 16 vital vital ADJ issue-407 65 17 role role NOUN issue-407 65 18 – – PUNCT issue-407 65 19 a a DET issue-407 65 20 scientifically scientifically ADV issue-407 65 21 proven prove VERB issue-407 65 22 foresight foresight NOUN issue-407 65 23 of of ADP issue-407 65 24 the the DET issue-407 65 25 most most ADV issue-407 65 26 plausible plausible ADJ issue-407 65 27 scenario scenario NOUN issue-407 65 28 for for ADP issue-407 65 29 the the DET issue-407 65 30 trademark trademark NOUN issue-407 65 31 progress progress NOUN issue-407 65 32 , , PUNCT issue-407 65 33 alternative alternative ADJ issue-407 65 34 ways way NOUN issue-407 65 35 and and CCONJ issue-407 65 36 plan plan VERB issue-407 65 37 implementation implementation NOUN issue-407 65 38 deadlines deadline NOUN issue-407 65 39 . . PUNCT issue-407 66 1 it it PRON issue-407 66 2 is be AUX issue-407 66 3 based base VERB issue-407 66 4 on on ADP issue-407 66 5 identification identification NOUN issue-407 66 6 and and CCONJ issue-407 66 7 correct correct ADJ issue-407 66 8 assessment assessment NOUN issue-407 66 9 of of ADP issue-407 66 10 the the DET issue-407 66 11 market market NOUN issue-407 66 12 development development NOUN issue-407 66 13 trends trend NOUN issue-407 66 14 , , PUNCT issue-407 66 15 competitors competitor NOUN issue-407 66 16 ’ ' PUNCT issue-407 66 17 trademarks trademark NOUN issue-407 66 18 , , PUNCT issue-407 66 19 changes change NOUN issue-407 66 20 in in ADP issue-407 66 21 consumers consumer NOUN issue-407 66 22 ’ ' PUNCT issue-407 66 23 behaviour behaviour NOUN issue-407 66 24 , , PUNCT issue-407 66 25 and and CCONJ issue-407 66 26 so so ADV issue-407 66 27 on on ADV issue-407 66 28 . . PUNCT issue-407 67 1 understanding understand VERB issue-407 67 2 the the DET issue-407 67 3 firm firm ADJ issue-407 67 4 relations relation NOUN issue-407 67 5 between between ADP issue-407 67 6 different different ADJ issue-407 67 7 elements element NOUN issue-407 67 8 of of ADP issue-407 67 9 the the DET issue-407 67 10 general general ADJ issue-407 67 11 positioning positioning NOUN issue-407 67 12 system system NOUN issue-407 67 13 , , PUNCT issue-407 67 14 relations relation NOUN issue-407 67 15 between between ADP issue-407 67 16 the the DET issue-407 67 17 past past NOUN issue-407 67 18 , , PUNCT issue-407 67 19 the the DET issue-407 67 20 present present NOUN issue-407 67 21 , , PUNCT issue-407 67 22 and and CCONJ issue-407 67 23 the the DET issue-407 67 24 future future ADJ issue-407 67 25 condition condition NOUN issue-407 67 26 of of ADP issue-407 67 27 the the DET issue-407 67 28 anticipated anticipate VERB issue-407 67 29 object object NOUN issue-407 67 30 . . PUNCT issue-407 68 1 not not PART issue-407 68 2 only only ADV issue-407 68 3 the the DET issue-407 68 4 foresight foresight NOUN issue-407 68 5 rationalizes rationalize VERB issue-407 68 6 the the DET issue-407 68 7 development development NOUN issue-407 68 8 of of ADP issue-407 68 9 the the DET issue-407 68 10 present present ADJ issue-407 68 11 trademark trademark NOUN issue-407 68 12 and and CCONJ issue-407 68 13 the the DET issue-407 68 14 process process NOUN issue-407 68 15 of of ADP issue-407 68 16 its its PRON issue-407 68 17 positioning positioning NOUN issue-407 68 18 , , PUNCT issue-407 68 19 but but CCONJ issue-407 68 20 the the DET issue-407 68 21 trademarks trademark NOUN issue-407 68 22 anticipated anticipate VERB issue-407 68 23 to to PART issue-407 68 24 penetrate penetrate VERB issue-407 68 25 the the DET issue-407 68 26 market market NOUN issue-407 68 27 as as ADV issue-407 68 28 well well ADV issue-407 68 29 . . PUNCT issue-407 69 1 scientific scientific ADJ issue-407 69 2 analysis analysis NOUN issue-407 69 3 and and CCONJ issue-407 69 4 calculation calculation NOUN issue-407 69 5 are be AUX issue-407 69 6 not not PART issue-407 69 7 the the DET issue-407 69 8 only only ADJ issue-407 69 9 things thing NOUN issue-407 69 10 determining determine VERB issue-407 69 11 the the DET issue-407 69 12 foresight foresight NOUN issue-407 69 13 success success NOUN issue-407 69 14 . . PUNCT issue-407 70 1 it it PRON issue-407 70 2 is be AUX issue-407 70 3 also also ADV issue-407 70 4 determined determine VERB issue-407 70 5 by by ADP issue-407 70 6 imagination imagination NOUN issue-407 70 7 and and CCONJ issue-407 70 8 the the DET issue-407 70 9 ability ability NOUN issue-407 70 10 to to PART issue-407 70 11 foresee foresee VERB issue-407 70 12 , , PUNCT issue-407 70 13 which which PRON issue-407 70 14 depends depend VERB issue-407 70 15 on on ADP issue-407 70 16 the the DET issue-407 70 17 experience experience NOUN issue-407 70 18 of of ADP issue-407 70 19 corresponding correspond VERB issue-407 70 20 specialists specialist NOUN issue-407 70 21 . . PUNCT issue-407 71 1 in in ADP issue-407 71 2 practice practice NOUN issue-407 71 3 , , PUNCT issue-407 71 4 foresight foresight NOUN issue-407 71 5 uses use VERB issue-407 71 6 three three NUM issue-407 71 7 complementary complementary ADJ issue-407 71 8 development development NOUN issue-407 71 9 tools tool NOUN issue-407 71 10 for for ADP issue-407 71 11 foresight foresight NOUN issue-407 71 12 development development NOUN issue-407 71 13 . . PUNCT issue-407 72 1 obtaining obtain VERB issue-407 72 2 an an DET issue-407 72 3 image image NOUN issue-407 72 4 of of ADP issue-407 72 5 the the DET issue-407 72 6 future future ADJ issue-407 72 7 development development NOUN issue-407 72 8 of of ADP issue-407 72 9 the the DET issue-407 72 10 anticipated anticipate VERB issue-407 72 11 object object NOUN issue-407 72 12 based base VERB issue-407 72 13 on on ADP issue-407 72 14 the the DET issue-407 72 15 experience experience NOUN issue-407 72 16 acquired acquire VERB issue-407 72 17 during during ADP issue-407 72 18 the the DET issue-407 72 19 analysis analysis NOUN issue-407 72 20 of of ADP issue-407 72 21 similar similar ADJ issue-407 72 22 objects object NOUN issue-407 72 23 that that PRON issue-407 72 24 had have AUX issue-407 72 25 taken take VERB issue-407 72 26 place place NOUN issue-407 72 27 earlier early ADV issue-407 72 28 . . PUNCT issue-407 73 1 extrapolation extrapolation NOUN issue-407 73 2 or or CCONJ issue-407 73 3 interpolation interpolation NOUN issue-407 73 4 , , PUNCT issue-407 73 5 i.e. i.e. X issue-407 73 6 conditional conditional ADJ issue-407 73 7 prolongation prolongation NOUN issue-407 73 8 of of ADP issue-407 73 9 trends trend NOUN issue-407 73 10 in in ADP issue-407 73 11 the the DET issue-407 73 12 future future NOUN issue-407 73 13 , , PUNCT issue-407 73 14 development development NOUN issue-407 73 15 patterns pattern NOUN issue-407 73 16 of of ADP issue-407 73 17 which which PRON issue-407 73 18 are be AUX issue-407 73 19 well well ADV issue-407 73 20 - - PUNCT issue-407 73 21 known know VERB issue-407 73 22 in in ADP issue-407 73 23 the the DET issue-407 73 24 present present NOUN issue-407 73 25 and and CCONJ issue-407 73 26 from from ADP issue-407 73 27 the the DET issue-407 73 28 past past NOUN issue-407 73 29 . . PUNCT issue-407 74 1 modelling modelling NOUN issue-407 74 2 , , PUNCT issue-407 74 3 i.e. i.e. X issue-407 74 4 building build VERB issue-407 74 5 different different ADJ issue-407 74 6 models model NOUN issue-407 74 7 of of ADP issue-407 74 8 the the DET issue-407 74 9 future future ADJ issue-407 74 10 condition condition NOUN issue-407 74 11 , , PUNCT issue-407 74 12 carried carry VERB issue-407 74 13 out out ADP issue-407 74 14 in in ADP issue-407 74 15 accordance accordance NOUN issue-407 74 16 with with ADP issue-407 74 17 the the DET issue-407 74 18 expected expect VERB issue-407 74 19 or or CCONJ issue-407 74 20 desired desire VERB issue-407 74 21 alterations alteration NOUN issue-407 74 22 of of ADP issue-407 74 23 certain certain ADJ issue-407 74 24 conditions condition NOUN issue-407 74 25 , , PUNCT issue-407 74 26 development development NOUN issue-407 74 27 perspectives perspective NOUN issue-407 74 28 of of ADP issue-407 74 29 which which PRON issue-407 74 30 are be AUX issue-407 74 31 studied study VERB issue-407 74 32 sufficiently sufficiently ADV issue-407 74 33 . . PUNCT issue-407 75 1 at at ADP issue-407 75 2 the the DET issue-407 75 3 strategy strategy NOUN issue-407 75 4 implementation implementation NOUN issue-407 75 5 ’s ’s PART issue-407 75 6 seventh seventh ADJ issue-407 75 7 stage stage NOUN issue-407 75 8 , , PUNCT issue-407 75 9 plans plan NOUN issue-407 75 10 are be AUX issue-407 75 11 brought bring VERB issue-407 75 12 to to ADP issue-407 75 13 the the DET issue-407 75 14 performers performer NOUN issue-407 75 15 , , PUNCT issue-407 75 16 specific specific ADJ issue-407 75 17 actions action NOUN issue-407 75 18 and and CCONJ issue-407 75 19 measures measure NOUN issue-407 75 20 are be AUX issue-407 75 21 carried carry VERB issue-407 75 22 out out ADP issue-407 75 23 . . PUNCT issue-407 76 1 ( ( PUNCT issue-407 76 2 borgesi borgesi NOUN issue-407 76 3 , , PUNCT issue-407 76 4 signori signori PROPN issue-407 76 5 , , PUNCT issue-407 76 6 russo russo NOUN issue-407 76 7 , , PUNCT issue-407 76 8 2005 2005 NUM issue-407 76 9 ) ) PUNCT issue-407 76 10 reveals reveal VERB issue-407 76 11 the the DET issue-407 76 12 strategic strategic ADJ issue-407 76 13 aspects aspect NOUN issue-407 76 14 of of ADP issue-407 76 15 positioning positioning NOUN issue-407 76 16 in in ADP issue-407 76 17 simple simple ADJ issue-407 76 18 and and CCONJ issue-407 76 19 double double ADJ issue-407 76 20 positioning positioning NOUN issue-407 76 21 . . PUNCT issue-407 77 1 under under ADP issue-407 77 2 a a DET issue-407 77 3 simple simple ADJ issue-407 77 4 positioning positioning NOUN issue-407 77 5 , , PUNCT issue-407 77 6 researchers researcher NOUN issue-407 77 7 understand understand VERB issue-407 77 8 the the DET issue-407 77 9 element element NOUN issue-407 77 10 of of ADP issue-407 77 11 marketing marketing NOUN issue-407 77 12 strategies strategy NOUN issue-407 77 13 associated associate VERB issue-407 77 14 with with ADP issue-407 77 15 segmentation segmentation NOUN issue-407 77 16 . . PUNCT issue-407 78 1 in in ADP issue-407 78 2 their their PRON issue-407 78 3 view view NOUN issue-407 78 4 , , PUNCT issue-407 78 5 this this DET issue-407 78 6 term term NOUN issue-407 78 7 should should AUX issue-407 78 8 be be AUX issue-407 78 9 considered consider VERB issue-407 78 10 as as ADP issue-407 78 11 a a DET issue-407 78 12 part part NOUN issue-407 78 13 of of ADP issue-407 78 14 consumer consumer NOUN issue-407 78 15 behaviour behaviour NOUN issue-407 78 16 of of ADP issue-407 78 17 the the DET issue-407 78 18 consumer consumer NOUN issue-407 78 19 , , PUNCT issue-407 78 20 namely namely ADV issue-407 78 21 , , PUNCT issue-407 78 22 as as ADP issue-407 78 23 a a DET issue-407 78 24 part part NOUN issue-407 78 25 of of ADP issue-407 78 26 the the DET issue-407 78 27 process process NOUN issue-407 78 28 of of ADP issue-407 78 29 buying/ buying/ NUM issue-407 78 30 selling selling NOUN issue-407 78 31 . . PUNCT issue-407 79 1 this this DET issue-407 79 2 behaviour behaviour NOUN issue-407 79 3 is be AUX issue-407 79 4 divided divide VERB issue-407 79 5 into into ADP issue-407 79 6 several several ADJ issue-407 79 7 stages stage NOUN issue-407 79 8 . . PUNCT issue-407 80 1 one one NUM issue-407 80 2 of of ADP issue-407 80 3 them they PRON issue-407 80 4 is be AUX issue-407 80 5 the the DET issue-407 80 6 “ " PUNCT issue-407 80 7 assessment assessment NOUN issue-407 80 8 of of ADP issue-407 80 9 alternatives alternative NOUN issue-407 80 10 ” " PUNCT issue-407 80 11 . . PUNCT issue-407 81 1 it it PRON issue-407 81 2 is be AUX issue-407 81 3 at at ADP issue-407 81 4 this this DET issue-407 81 5 stage stage NOUN issue-407 81 6 that that PRON issue-407 81 7 the the DET issue-407 81 8 consumer consumer NOUN issue-407 81 9 will will AUX issue-407 81 10 weigh weigh VERB issue-407 81 11 the the DET issue-407 81 12 information information NOUN issue-407 81 13 received receive VERB issue-407 81 14 about about ADP issue-407 81 15 the the DET issue-407 81 16 product product NOUN issue-407 81 17 he he PRON issue-407 81 18 intends intend VERB issue-407 81 19 to to PART issue-407 81 20 purchase purchase VERB issue-407 81 21 . . PUNCT issue-407 82 1 the the DET issue-407 82 2 information information NOUN issue-407 82 3 is be AUX issue-407 82 4 “ " PUNCT issue-407 82 5 undergoing undergo VERB issue-407 82 6 the the DET issue-407 82 7 purification purification NOUN issue-407 82 8 process process NOUN issue-407 82 9 ” " PUNCT issue-407 82 10 during during ADP issue-407 82 11 the the DET issue-407 82 12 manufacturer manufacturer NOUN issue-407 82 13 ’s ’s PART issue-407 82 14 communication communication NOUN issue-407 82 15 in in ADP issue-407 82 16 order order NOUN issue-407 82 17 to to PART issue-407 82 18 create create VERB issue-407 82 19 a a DET issue-407 82 20 specific specific ADJ issue-407 82 21 , , PUNCT issue-407 82 22 necessary necessary ADJ issue-407 82 23 for for ADP issue-407 82 24 the the DET issue-407 82 25 consumer consumer NOUN issue-407 82 26 , , PUNCT issue-407 82 27 vision vision NOUN issue-407 82 28 of of ADP issue-407 82 29 the the DET issue-407 82 30 product product NOUN issue-407 82 31 and and CCONJ issue-407 82 32 its its PRON issue-407 82 33 individual individual ADJ issue-407 82 34 components component NOUN issue-407 82 35 , , PUNCT issue-407 82 36 as as ADV issue-407 82 37 well well ADV issue-407 82 38 as as ADP issue-407 82 39 a a DET issue-407 82 40 different different ADJ issue-407 82 41 view view NOUN issue-407 82 42 of of ADP issue-407 82 43 the the DET issue-407 82 44 services service NOUN issue-407 82 45 in in ADP issue-407 82 46 all all DET issue-407 82 47 possible possible ADJ issue-407 82 48 variations variation NOUN issue-407 82 49 . . PUNCT issue-407 83 1 these these DET issue-407 83 2 elements element NOUN issue-407 83 3 , , PUNCT issue-407 83 4 which which PRON issue-407 83 5 will will AUX issue-407 83 6 thus thus ADV issue-407 83 7 be be AUX issue-407 83 8 obtained obtain VERB issue-407 83 9 , , PUNCT issue-407 83 10 will will AUX issue-407 83 11 compare compare VERB issue-407 83 12 consumers consumer NOUN issue-407 83 13 with with ADP issue-407 83 14 their their PRON issue-407 83 15 vision vision NOUN issue-407 83 16 of of ADP issue-407 83 17 an an DET issue-407 83 18 ideal ideal ADJ issue-407 83 19 product product NOUN issue-407 83 20 and and CCONJ issue-407 83 21 thus thus ADV issue-407 83 22 streamline streamline VERB issue-407 83 23 demand demand NOUN issue-407 83 24 . . PUNCT issue-407 84 1 based base VERB issue-407 84 2 on on ADP issue-407 84 3 this this PRON issue-407 84 4 , , PUNCT issue-407 84 5 the the DET issue-407 84 6 consumer consumer NOUN issue-407 84 7 goes go VERB issue-407 84 8 further far ADV issue-407 84 9 in in ADP issue-407 84 10 choosing choose VERB issue-407 84 11 a a DET issue-407 84 12 product product NOUN issue-407 84 13 . . PUNCT issue-407 85 1 regarding regard VERB issue-407 85 2 double double ADJ issue-407 85 3 positioning positioning NOUN issue-407 85 4 , , PUNCT issue-407 85 5 the the DET issue-407 85 6 authors author NOUN issue-407 85 7 propose propose VERB issue-407 85 8 the the DET issue-407 85 9 following follow VERB issue-407 85 10 provisions provision NOUN issue-407 85 11 that that PRON issue-407 85 12 are be AUX issue-407 85 13 relevant relevant ADJ issue-407 85 14 to to ADP issue-407 85 15 the the DET issue-407 85 16 behaviour behaviour NOUN issue-407 85 17 that that SCONJ issue-407 85 18 entrepreneurs entrepreneur NOUN issue-407 85 19 and and CCONJ issue-407 85 20 managers manager NOUN issue-407 85 21 dealing deal VERB issue-407 85 22 with with ADP issue-407 85 23 dual dual ADJ issue-407 85 24 positioning positioning NOUN issue-407 85 25 strategies strategy NOUN issue-407 85 26 should should AUX issue-407 85 27 have have VERB issue-407 85 28 : : PUNCT issue-407 85 29 positioning position VERB issue-407 85 30 based base VERB issue-407 85 31 on on ADP issue-407 85 32 the the DET issue-407 85 33 “ " PUNCT issue-407 85 34 adviser adviser NOUN issue-407 85 35 ” " PUNCT issue-407 85 36 should should AUX issue-407 85 37 be be AUX issue-407 85 38 based base VERB issue-407 85 39 on on ADP issue-407 85 40 the the DET issue-407 85 41 benefits benefit NOUN issue-407 85 42 that that PRON issue-407 85 43 can can AUX issue-407 85 44 grow grow VERB issue-407 85 45 . . PUNCT issue-407 86 1 such such ADJ issue-407 86 2 advantages advantage NOUN issue-407 86 3 may may AUX issue-407 86 4 have have VERB issue-407 86 5 a a DET issue-407 86 6 “ " PUNCT issue-407 86 7 technical technical ADJ issue-407 86 8 ” " PUNCT issue-407 86 9 nature nature NOUN issue-407 86 10 , , PUNCT issue-407 86 11 for for ADP issue-407 86 12 example example NOUN issue-407 86 13 – – PUNCT issue-407 86 14 the the DET issue-407 86 15 simplicity simplicity NOUN issue-407 86 16 of of ADP issue-407 86 17 installing instal VERB issue-407 86 18 a a DET issue-407 86 19 complex complex ADJ issue-407 86 20 product product NOUN issue-407 86 21 or or CCONJ issue-407 86 22 the the DET issue-407 86 23 availability availability NOUN issue-407 86 24 of of ADP issue-407 86 25 spare spare ADJ issue-407 86 26 parts part NOUN issue-407 86 27 , , PUNCT issue-407 86 28 or or CCONJ issue-407 86 29 direct direct ADJ issue-407 86 30 advantages advantage NOUN issue-407 86 31 such such ADJ issue-407 86 32 as as ADP issue-407 86 33 discounts discount NOUN issue-407 86 34 and and CCONJ issue-407 86 35 bonuses bonus NOUN issue-407 86 36 ; ; PUNCT issue-407 86 37 the the DET issue-407 86 38 method method NOUN issue-407 86 39 , , PUNCT issue-407 86 40 which which PRON issue-407 86 41 informs inform VERB issue-407 86 42 the the DET issue-407 86 43 dual dual ADJ issue-407 86 44 positioning positioning NOUN issue-407 86 45 to to ADP issue-407 86 46 the the DET issue-407 86 47 consumer consumer NOUN issue-407 86 48 , , PUNCT issue-407 86 49 should should AUX issue-407 86 50 be be AUX issue-407 86 51 such such ADJ issue-407 86 52 that that SCONJ issue-407 86 53 as as ADV issue-407 86 54 much much ADJ issue-407 86 55 as as ADP issue-407 86 56 possible possible ADJ issue-407 86 57 avoids avoid VERB issue-407 86 58 confusion confusion NOUN issue-407 86 59 of of ADP issue-407 86 60 the the DET issue-407 86 61 consumer consumer NOUN issue-407 86 62 . . PUNCT issue-407 87 1 more more ADV issue-407 87 2 precisely precisely ADV issue-407 87 3 , , PUNCT issue-407 87 4 the the DET issue-407 87 5 means mean NOUN issue-407 87 6 , , PUNCT issue-407 87 7 by by ADP issue-407 87 8 which which DET issue-407 87 9 contact contact NOUN issue-407 87 10 with with ADP issue-407 87 11 the the DET issue-407 87 12 “ " PUNCT issue-407 87 13 advisor advisor NOUN issue-407 87 14 ” " PUNCT issue-407 87 15 is be AUX issue-407 87 16 established establish VERB issue-407 87 17 , , PUNCT issue-407 87 18 should should AUX issue-407 87 19 be be AUX issue-407 87 20 different different ADJ issue-407 87 21 from from ADP issue-407 87 22 that that PRON issue-407 87 23 used use VERB issue-407 87 24 to to PART issue-407 87 25 establish establish VERB issue-407 87 26 contact contact NOUN issue-407 87 27 with with ADP issue-407 87 28 the the DET issue-407 87 29 immediate immediate ADJ issue-407 87 30 consumer consumer NOUN issue-407 87 31 . . PUNCT issue-407 88 1 this this PRON issue-407 88 2 seems seem VERB issue-407 88 3 quite quite ADV issue-407 88 4 natural natural ADJ issue-407 88 5 if if SCONJ issue-407 88 6 one one PRON issue-407 88 7 takes take VERB issue-407 88 8 into into ADP issue-407 88 9 account account NOUN issue-407 88 10 the the DET issue-407 88 11 fact fact NOUN issue-407 88 12 that that SCONJ issue-407 88 13 the the DET issue-407 88 14 number number NOUN issue-407 88 15 of of ADP issue-407 88 16 people people NOUN issue-407 88 17 involved involve VERB issue-407 88 18 in in ADP issue-407 88 19 the the DET issue-407 88 20 process process NOUN issue-407 88 21 is be AUX issue-407 88 22 always always ADV issue-407 88 23 different different ADJ issue-407 88 24 ; ; PUNCT issue-407 88 25 the the DET issue-407 88 26 proliferation proliferation NOUN issue-407 88 27 of of ADP issue-407 88 28 international international ADJ issue-407 88 29 trade trade NOUN issue-407 88 30 processes process NOUN issue-407 88 31 such such ADJ issue-407 88 32 as as ADP issue-407 88 33 consumer consumer NOUN issue-407 88 34 and and CCONJ issue-407 88 35 consumer consumer NOUN issue-407 88 36 management management NOUN issue-407 88 37 ( ( PUNCT issue-407 88 38 crm crm NOUN issue-407 88 39 ) ) PUNCT issue-407 88 40 makes make VERB issue-407 88 41 it it PRON issue-407 88 42 extremely extremely ADV issue-407 88 43 easy easy ADJ issue-407 88 44 to to PART issue-407 88 45 understand understand VERB issue-407 88 46 the the DET issue-407 88 47 nature nature NOUN issue-407 88 48 of of ADP issue-407 88 49 each each DET issue-407 88 50 individual individual ADJ issue-407 88 51 consumer consumer NOUN issue-407 88 52 , , PUNCT issue-407 88 53 and and CCONJ issue-407 88 54 hence hence ADV issue-407 88 55 the the DET issue-407 88 56 people people NOUN issue-407 88 57 who who PRON issue-407 88 58 are be AUX issue-407 88 59 affected affect VERB issue-407 88 60 . . PUNCT issue-407 89 1 it it PRON issue-407 89 2 is be AUX issue-407 89 3 possible possible ADJ issue-407 89 4 even even ADV issue-407 89 5 to to PART issue-407 89 6 distinguish distinguish VERB issue-407 89 7 the the DET issue-407 89 8 latter latter ADJ issue-407 89 9 separately separately ADV issue-407 89 10 . . PUNCT issue-407 90 1 this this DET issue-407 90 2 scenario scenario NOUN issue-407 90 3 makes make VERB issue-407 90 4 the the DET issue-407 90 5 dual dual ADJ issue-407 90 6 positioning positioning NOUN issue-407 90 7 strategies strategy NOUN issue-407 90 8 more more ADV issue-407 90 9 effective effective ADJ issue-407 90 10 . . PUNCT issue-407 91 1 at at ADP issue-407 91 2 the the DET issue-407 91 3 eighth eighth ADJ issue-407 91 4 stage stage NOUN issue-407 91 5 , , PUNCT issue-407 91 6 the the DET issue-407 91 7 results result NOUN issue-407 91 8 are be AUX issue-407 91 9 evaluated evaluate VERB issue-407 91 10 and and CCONJ issue-407 91 11 the the DET issue-407 91 12 strategy strategy NOUN issue-407 91 13 progress progress NOUN issue-407 91 14 is be AUX issue-407 91 15 monitored monitor VERB issue-407 91 16 . . PUNCT issue-407 92 1 here here ADV issue-407 92 2 , , PUNCT issue-407 92 3 the the DET issue-407 92 4 comparison comparison NOUN issue-407 92 5 of of ADP issue-407 92 6 actual actual ADJ issue-407 92 7 efficiency efficiency NOUN issue-407 92 8 indicators indicator NOUN issue-407 92 9 of of ADP issue-407 92 10 the the DET issue-407 92 11 strategies strategy NOUN issue-407 92 12 ’ ' PUNCT issue-407 92 13 implementation implementation NOUN issue-407 92 14 with with ADP issue-407 92 15 specific specific ADJ issue-407 92 16 milestones milestone NOUN issue-407 92 17 that that PRON issue-407 92 18 characterize characterize VERB issue-407 92 19 the the DET issue-407 92 20 established establish VERB issue-407 92 21 strategic strategic ADJ issue-407 92 22 and and CCONJ issue-407 92 23 tactical tactical ADJ issue-407 92 24 objectives objective NOUN issue-407 92 25 . . PUNCT issue-407 93 1 these these DET issue-407 93 2 guidelines guideline NOUN issue-407 93 3 should should AUX issue-407 93 4 be be AUX issue-407 93 5 clearly clearly ADV issue-407 93 6 defined define VERB issue-407 93 7 , , PUNCT issue-407 93 8 rationalized rationalized ADJ issue-407 93 9 and and CCONJ issue-407 93 10 convey convey VERB issue-407 93 11 the the DET issue-407 93 12 final final ADJ issue-407 93 13 results result NOUN issue-407 93 14 . . PUNCT issue-407 94 1 control control NOUN issue-407 94 2 must must AUX issue-407 94 3 not not PART issue-407 94 4 be be AUX issue-407 94 5 narrowed narrow VERB issue-407 94 6 down down ADP issue-407 94 7 to to ADP issue-407 94 8 a a DET issue-407 94 9 formal formal ADJ issue-407 94 10 registration registration NOUN issue-407 94 11 of of ADP issue-407 94 12 deviations deviation NOUN issue-407 94 13 of of ADP issue-407 94 14 the the DET issue-407 94 15 actual actual ADJ issue-407 94 16 results result NOUN issue-407 94 17 from from ADP issue-407 94 18 the the DET issue-407 94 19 planned plan VERB issue-407 94 20 ones one NOUN issue-407 94 21 . . PUNCT issue-407 95 1 if if SCONJ issue-407 95 2 actual actual ADJ issue-407 95 3 results result NOUN issue-407 95 4 are be AUX issue-407 95 5 not not PART issue-407 95 6 up up ADP issue-407 95 7 to to ADP issue-407 95 8 the the DET issue-407 95 9 planned plan VERB issue-407 95 10 results result NOUN issue-407 95 11 , , PUNCT issue-407 95 12 it it PRON issue-407 95 13 is be AUX issue-407 95 14 required require VERB issue-407 95 15 to to PART issue-407 95 16 analyse analyse VERB issue-407 95 17 the the DET issue-407 95 18 whole whole ADJ issue-407 95 19 chain chain NOUN issue-407 95 20 of of ADP issue-407 95 21 the the DET issue-407 95 22 cause cause NOUN issue-407 95 23 and and CCONJ issue-407 95 24 effect effect VERB issue-407 95 25 relations relation NOUN issue-407 95 26 , , PUNCT issue-407 95 27 identify identify VERB issue-407 95 28 the the DET issue-407 95 29 causes cause NOUN issue-407 95 30 , , PUNCT issue-407 95 31 conditions condition NOUN issue-407 95 32 of of ADP issue-407 95 33 their their PRON issue-407 95 34 occurrence occurrence NOUN issue-407 95 35 . . PUNCT issue-407 96 1 control control NOUN issue-407 96 2 must must AUX issue-407 96 3 be be AUX issue-407 96 4 substantive substantive ADJ issue-407 96 5 , , PUNCT issue-407 96 6 specific specific ADJ issue-407 96 7 . . PUNCT issue-407 97 1 its its PRON issue-407 97 2 objectives objective NOUN issue-407 97 3 , , PUNCT issue-407 97 4 parameters parameter NOUN issue-407 97 5 , , PUNCT issue-407 97 6 and and CCONJ issue-407 97 7 measures measure NOUN issue-407 97 8 to to PART issue-407 97 9 be be AUX issue-407 97 10 checked check VERB issue-407 97 11 should should AUX issue-407 97 12 be be AUX issue-407 97 13 understood understand VERB issue-407 97 14 clearly clearly ADV issue-407 97 15 . . PUNCT issue-407 98 1 monitoring monitoring NOUN issue-407 98 2 of of ADP issue-407 98 3 the the DET issue-407 98 4 implementation implementation NOUN issue-407 98 5 of of ADP issue-407 98 6 plans plan NOUN issue-407 98 7 and and CCONJ issue-407 98 8 specific specific ADJ issue-407 98 9 measures measure NOUN issue-407 98 10 must must AUX issue-407 98 11 be be AUX issue-407 98 12 performed perform VERB issue-407 98 13 from from ADP issue-407 98 14 the the DET issue-407 98 15 moment moment NOUN issue-407 98 16 of of ADP issue-407 98 17 their their PRON issue-407 98 18 approval approval NOUN issue-407 98 19 . . PUNCT issue-407 99 1 during during ADP issue-407 99 2 the the DET issue-407 99 3 monitoring monitoring NOUN issue-407 99 4 , , PUNCT issue-407 99 5 it it PRON issue-407 99 6 is be AUX issue-407 99 7 required require VERB issue-407 99 8 to to PART issue-407 99 9 ensure ensure VERB issue-407 99 10 the the DET issue-407 99 11 verification verification NOUN issue-407 99 12 consistency consistency NOUN issue-407 99 13 of of ADP issue-407 99 14 the the DET issue-407 99 15 corrective corrective ADJ issue-407 99 16 measure measure NOUN issue-407 99 17 status status NOUN issue-407 99 18 , , PUNCT issue-407 99 19 prevention prevention NOUN issue-407 99 20 of of ADP issue-407 99 21 shortfalls shortfall NOUN issue-407 99 22 , , PUNCT issue-407 99 23 accumulation accumulation NOUN issue-407 99 24 of of ADP issue-407 99 25 positive positive ADJ issue-407 99 26 experience experience NOUN issue-407 99 27 . . PUNCT issue-407 100 1 monitoring monitoring NOUN issue-407 100 2 must must AUX issue-407 100 3 be be AUX issue-407 100 4 done do VERB issue-407 100 5 in in ADP issue-407 100 6 a a DET issue-407 100 7 timely timely ADJ issue-407 100 8 manner manner NOUN issue-407 100 9 so so SCONJ issue-407 100 10 that that SCONJ issue-407 100 11 it it PRON issue-407 100 12 is be AUX issue-407 100 13 possible possible ADJ issue-407 100 14 to to PART issue-407 100 15 correct correct VERB issue-407 100 16 the the DET issue-407 100 17 situation situation NOUN issue-407 100 18 and and CCONJ issue-407 100 19 take take VERB issue-407 100 20 preventive preventive ADJ issue-407 100 21 measures measure NOUN issue-407 100 22 . . PUNCT issue-407 101 1 at at ADP issue-407 101 2 the the DET issue-407 101 3 ninth ninth ADJ issue-407 101 4 stage stage NOUN issue-407 101 5 , , PUNCT issue-407 101 6 one one PRON issue-407 101 7 must must AUX issue-407 101 8 take take VERB issue-407 101 9 , , PUNCT issue-407 101 10 if if SCONJ issue-407 101 11 necessary necessary ADJ issue-407 101 12 , , PUNCT issue-407 101 13 corrective corrective ADJ issue-407 101 14 baltic baltic ADJ issue-407 101 15 journal journal NOUN issue-407 101 16 of of ADP issue-407 101 17 economic economic ADJ issue-407 101 18 studies study NOUN issue-407 101 19 248 248 NUM issue-407 101 20 vol vol NOUN issue-407 101 21 . . PUNCT issue-407 102 1 4 4 NUM issue-407 102 2 , , PUNCT issue-407 102 3 no no INTJ issue-407 102 4 . . NOUN issue-407 102 5 2 2 NUM issue-407 102 6 , , PUNCT issue-407 102 7 2018 2018 NUM issue-407 102 8 measures measure NOUN issue-407 102 9 for for ADP issue-407 102 10 the the DET issue-407 102 11 implementation implementation NOUN issue-407 102 12 of of ADP issue-407 102 13 those those DET issue-407 102 14 stages stage NOUN issue-407 102 15 , , PUNCT issue-407 102 16 where where SCONJ issue-407 102 17 the the DET issue-407 102 18 causes cause NOUN issue-407 102 19 of of ADP issue-407 102 20 actual actual ADJ issue-407 102 21 results result NOUN issue-407 102 22 deviating deviate VERB issue-407 102 23 from from ADP issue-407 102 24 the the DET issue-407 102 25 planned plan VERB issue-407 102 26 results result NOUN issue-407 102 27 occurred occur VERB issue-407 102 28 . . PUNCT issue-407 103 1 the the DET issue-407 103 2 linking link VERB issue-407 103 3 chain chain NOUN issue-407 103 4 of of ADP issue-407 103 5 all all DET issue-407 103 6 stages stage NOUN issue-407 103 7 is be AUX issue-407 103 8 the the DET issue-407 103 9 process process NOUN issue-407 103 10 of of ADP issue-407 103 11 specialists specialist NOUN issue-407 103 12 ’ ’ PART issue-407 103 13 decision decision NOUN issue-407 103 14 - - PUNCT issue-407 103 15 making making NOUN issue-407 103 16 , , PUNCT issue-407 103 17 who who PRON issue-407 103 18 are be AUX issue-407 103 19 responsible responsible ADJ issue-407 103 20 for for ADP issue-407 103 21 development development NOUN issue-407 103 22 and and CCONJ issue-407 103 23 implementation implementation NOUN issue-407 103 24 of of ADP issue-407 103 25 the the DET issue-407 103 26 strategy strategy NOUN issue-407 103 27 . . PUNCT issue-407 104 1 approval approval NOUN issue-407 104 2 of of ADP issue-407 104 3 a a DET issue-407 104 4 decision decision NOUN issue-407 104 5 always always ADV issue-407 104 6 precedes precede VERB issue-407 104 7 the the DET issue-407 104 8 action action NOUN issue-407 104 9 , , PUNCT issue-407 104 10 regardless regardless ADV issue-407 104 11 of of ADP issue-407 104 12 who who PRON issue-407 104 13 performs perform VERB issue-407 104 14 the the DET issue-407 104 15 action action NOUN issue-407 104 16 – – PUNCT issue-407 104 17 a a DET issue-407 104 18 decisionmaker decisionmaker NOUN issue-407 104 19 or or CCONJ issue-407 104 20 any any DET issue-407 104 21 other other ADJ issue-407 104 22 person person NOUN issue-407 104 23 . . PUNCT issue-407 105 1 each each DET issue-407 105 2 solution solution NOUN issue-407 105 3 must must AUX issue-407 105 4 include include VERB issue-407 105 5 answers answer NOUN issue-407 105 6 to to ADP issue-407 105 7 the the DET issue-407 105 8 questions question NOUN issue-407 105 9 : : PUNCT issue-407 105 10 what what PRON issue-407 105 11 , , PUNCT issue-407 105 12 when when SCONJ issue-407 105 13 , , PUNCT issue-407 105 14 and and CCONJ issue-407 105 15 how how SCONJ issue-407 105 16 to to PART issue-407 105 17 be be AUX issue-407 105 18 done do VERB issue-407 105 19 , , PUNCT issue-407 105 20 who who PRON issue-407 105 21 does do VERB issue-407 105 22 . . PUNCT issue-407 106 1 4 4 X issue-407 106 2 . . X issue-407 106 3 conclusions conclusion NOUN issue-407 106 4 results result VERB issue-407 106 5 from from ADP issue-407 106 6 researching research VERB issue-407 106 7 the the DET issue-407 106 8 principles principle NOUN issue-407 106 9 of of ADP issue-407 106 10 positioning positioning NOUN issue-407 106 11 strategies strategy NOUN issue-407 106 12 in in ADP issue-407 106 13 marketing marketing NOUN issue-407 106 14 bring bring VERB issue-407 106 15 to to ADP issue-407 106 16 the the DET issue-407 106 17 following following ADJ issue-407 106 18 conclusions conclusion NOUN issue-407 106 19 : : PUNCT issue-407 106 20 the the DET issue-407 106 21 trademark trademark NOUN issue-407 106 22 positioning positioning NOUN issue-407 106 23 is be AUX issue-407 106 24 a a DET issue-407 106 25 process process NOUN issue-407 106 26 of of ADP issue-407 106 27 creating create VERB issue-407 106 28 its its PRON issue-407 106 29 own own ADJ issue-407 106 30 image image NOUN issue-407 106 31 , , PUNCT issue-407 106 32 distinctive distinctive ADJ issue-407 106 33 properties property NOUN issue-407 106 34 , , PUNCT issue-407 106 35 positive positive ADJ issue-407 106 36 associations association NOUN issue-407 106 37 and and CCONJ issue-407 106 38 values value NOUN issue-407 106 39 in in ADP issue-407 106 40 consumers consumer NOUN issue-407 106 41 ’ ' PUNCT issue-407 106 42 mind mind NOUN issue-407 106 43 in in ADP issue-407 106 44 order order NOUN issue-407 106 45 to to PART issue-407 106 46 create create VERB issue-407 106 47 a a DET issue-407 106 48 sustainable sustainable ADJ issue-407 106 49 trademark trademark NOUN issue-407 106 50 image image NOUN issue-407 106 51 and and CCONJ issue-407 106 52 ensure ensure VERB issue-407 106 53 consumers consumer NOUN issue-407 106 54 ’ ' PUNCT issue-407 106 55 attachment attachment NOUN issue-407 106 56 to to ADP issue-407 106 57 this this DET issue-407 106 58 trademark trademark NOUN issue-407 106 59 ; ; PUNCT issue-407 106 60 the the DET issue-407 106 61 basis basis NOUN issue-407 106 62 for for ADP issue-407 106 63 any any DET issue-407 106 64 positioning positioning NOUN issue-407 106 65 concept concept NOUN issue-407 106 66 is be AUX issue-407 106 67 an an DET issue-407 106 68 idea idea NOUN issue-407 106 69 of of ADP issue-407 106 70 differentiation differentiation NOUN issue-407 106 71 a a DET issue-407 106 72 trademark trademark NOUN issue-407 106 73 , , PUNCT issue-407 106 74 goods good NOUN issue-407 106 75 according accord VERB issue-407 106 76 to to ADP issue-407 106 77 some some DET issue-407 106 78 properties property NOUN issue-407 106 79 ; ; PUNCT issue-407 106 80 decision decision NOUN issue-407 106 81 making making NOUN issue-407 106 82 is be AUX issue-407 106 83 a a DET issue-407 106 84 multi multi ADJ issue-407 106 85 - - ADJ issue-407 106 86 staged stage VERB issue-407 106 87 process process NOUN issue-407 106 88 , , PUNCT issue-407 106 89 which which PRON issue-407 106 90 generally generally ADV issue-407 106 91 includes include VERB issue-407 106 92 the the DET issue-407 106 93 following following ADJ issue-407 106 94 stages stage NOUN issue-407 106 95 : : PUNCT issue-407 106 96 determining determine VERB issue-407 106 97 the the DET issue-407 106 98 goal goal NOUN issue-407 106 99 , , PUNCT issue-407 106 100 for for ADP issue-407 106 101 the the DET issue-407 106 102 achievement achievement NOUN issue-407 106 103 of of ADP issue-407 106 104 which which PRON issue-407 106 105 the the DET issue-407 106 106 decision decision NOUN issue-407 106 107 is be AUX issue-407 106 108 taken take VERB issue-407 106 109 ; ; PUNCT issue-407 106 110 collection collection NOUN issue-407 106 111 and and CCONJ issue-407 106 112 update update NOUN issue-407 106 113 of of ADP issue-407 106 114 the the DET issue-407 106 115 output output NOUN issue-407 106 116 informational informational ADJ issue-407 106 117 materials material NOUN issue-407 106 118 ; ; PUNCT issue-407 106 119 specification specification NOUN issue-407 106 120 of of ADP issue-407 106 121 possible possible ADJ issue-407 106 122 limitations limitation NOUN issue-407 106 123 ( ( PUNCT issue-407 106 124 on on ADP issue-407 106 125 the the DET issue-407 106 126 market market NOUN issue-407 106 127 , , PUNCT issue-407 106 128 resources resource NOUN issue-407 106 129 , , PUNCT issue-407 106 130 potential potential ADJ issue-407 106 131 consumer consumer NOUN issue-407 106 132 , , PUNCT issue-407 106 133 etc etc X issue-407 106 134 . . X issue-407 106 135 ) ) PUNCT issue-407 106 136 ; ; PUNCT issue-407 106 137 development development NOUN issue-407 106 138 of of ADP issue-407 106 139 possible possible ADJ issue-407 106 140 scenarios scenario NOUN issue-407 106 141 ; ; PUNCT issue-407 106 142 selecting select VERB issue-407 106 143 a a DET issue-407 106 144 criteria criterion NOUN issue-407 106 145 for for ADP issue-407 106 146 the the DET issue-407 106 147 evaluation evaluation NOUN issue-407 106 148 of of ADP issue-407 106 149 the the DET issue-407 106 150 decision decision NOUN issue-407 106 151 ’s ’s PART issue-407 106 152 rectitude rectitude NOUN issue-407 106 153 and and CCONJ issue-407 106 154 efficiency efficiency NOUN issue-407 106 155 ; ; PUNCT issue-407 106 156 comparison comparison NOUN issue-407 106 157 and and CCONJ issue-407 106 158 evaluation evaluation NOUN issue-407 106 159 of of ADP issue-407 106 160 each each DET issue-407 106 161 scenario scenario NOUN issue-407 106 162 under under ADP issue-407 106 163 the the DET issue-407 106 164 adopted adopt VERB issue-407 106 165 criteria criterion NOUN issue-407 106 166 ; ; PUNCT issue-407 106 167 selection selection NOUN issue-407 106 168 of of ADP issue-407 106 169 the the DET issue-407 106 170 best good ADJ issue-407 106 171 option option NOUN issue-407 106 172 ; ; PUNCT issue-407 106 173 foresight foresight NOUN issue-407 106 174 of of ADP issue-407 106 175 the the DET issue-407 106 176 consequences consequence NOUN issue-407 106 177 occurred occur VERB issue-407 106 178 from from ADP issue-407 106 179 implementation implementation NOUN issue-407 106 180 of of ADP issue-407 106 181 the the DET issue-407 106 182 decision decision NOUN issue-407 106 183 made make VERB issue-407 106 184 ; ; PUNCT issue-407 106 185 adjustment adjustment NOUN issue-407 106 186 of of ADP issue-407 106 187 the the DET issue-407 106 188 decision decision NOUN issue-407 106 189 taken take VERB issue-407 106 190 due due ADP issue-407 106 191 to to ADP issue-407 106 192 the the DET issue-407 106 193 foresight foresight NOUN issue-407 106 194 results result NOUN issue-407 106 195 or or CCONJ issue-407 106 196 choosing choose VERB issue-407 106 197 another another DET issue-407 106 198 scenario scenario NOUN issue-407 106 199 if if SCONJ issue-407 106 200 the the DET issue-407 106 201 prediction prediction NOUN issue-407 106 202 implies imply VERB issue-407 106 203 serious serious ADJ issue-407 106 204 risks risk NOUN issue-407 106 205 or or CCONJ issue-407 106 206 inefficiencies inefficiency NOUN issue-407 106 207 of of ADP issue-407 106 208 the the DET issue-407 106 209 decisions decision NOUN issue-407 106 210 made make VERB issue-407 106 211 due due ADJ issue-407 106 212 to to ADP issue-407 106 213 the the DET issue-407 106 214 assumptions assumption NOUN issue-407 106 215 adopted adopt VERB issue-407 106 216 during during ADP issue-407 106 217 the the DET issue-407 106 218 foresight foresight NOUN issue-407 106 219 ; ; PUNCT issue-407 106 220 foresight foresight NOUN issue-407 106 221 of of ADP issue-407 106 222 the the DET issue-407 106 223 second second ADJ issue-407 106 224 scenario scenario NOUN issue-407 106 225 results result NOUN issue-407 106 226 and and CCONJ issue-407 106 227 its its PRON issue-407 106 228 adjustment adjustment NOUN issue-407 106 229 or or CCONJ issue-407 106 230 selection selection NOUN issue-407 106 231 of of ADP issue-407 106 232 the the DET issue-407 106 233 third third ADJ issue-407 106 234 scenario scenario NOUN issue-407 106 235 . . PUNCT issue-407 107 1 prospects prospect NOUN issue-407 107 2 for for ADP issue-407 107 3 further further ADJ issue-407 107 4 research research NOUN issue-407 107 5 : : PUNCT issue-407 107 6 a a DET issue-407 107 7 more more ADV issue-407 107 8 detailed detailed ADJ issue-407 107 9 analysis analysis NOUN issue-407 107 10 of of ADP issue-407 107 11 the the DET issue-407 107 12 positioning positioning NOUN issue-407 107 13 concepts concept NOUN issue-407 107 14 , , PUNCT issue-407 107 15 analytical analytical ADJ issue-407 107 16 forecasts forecast NOUN issue-407 107 17 , , PUNCT issue-407 107 18 the the DET issue-407 107 19 rationale rationale NOUN issue-407 107 20 for for ADP issue-407 107 21 a a DET issue-407 107 22 systematic systematic ADJ issue-407 107 23 approach approach NOUN issue-407 107 24 to to ADP issue-407 107 25 positioning positioning NOUN issue-407 107 26 , , PUNCT issue-407 107 27 their their PRON issue-407 107 28 use use NOUN issue-407 107 29 in in ADP issue-407 107 30 practice practice NOUN issue-407 107 31 . . PUNCT issue-407 108 1 references reference NOUN issue-407 108 2 : : PUNCT issue-407 108 3 aaker aaker PROPN issue-407 108 4 d. d. PROPN issue-407 108 5 , , PUNCT issue-407 108 6 shansby shansby VERB issue-407 108 7 j. j. PROPN issue-407 108 8 ( ( PUNCT issue-407 108 9 1982 1982 NUM issue-407 108 10 ) ) PUNCT issue-407 108 11 positioning position VERB issue-407 108 12 your your PRON issue-407 108 13 product product NOUN issue-407 108 14 . . PUNCT issue-407 109 1 business business NOUN issue-407 109 2 horizons horizon NOUN issue-407 109 3 , , PUNCT issue-407 109 4 no no INTJ issue-407 109 5 . . PUNCT issue-407 110 1 may may AUX issue-407 110 2 - - PUNCT issue-407 110 3 june june PROPN issue-407 110 4 , , PUNCT issue-407 110 5 pp pp PROPN issue-407 110 6 . . PUNCT issue-407 111 1 56 56 NUM issue-407 111 2 - - SYM issue-407 111 3 62 62 NUM issue-407 111 4 . . PUNCT issue-407 112 1 balmer balmer PROPN issue-407 112 2 . . PUNCT issue-407 113 1 j. j. PROPN issue-407 113 2 , , PUNCT issue-407 113 3 greyser greyser PROPN issue-407 113 4 s. s. PROPN issue-407 113 5 ( ( PUNCT issue-407 113 6 2003 2003 NUM issue-407 113 7 ) ) PUNCT issue-407 113 8 perspectives perspective NOUN issue-407 113 9 on on ADP issue-407 113 10 identity identity NOUN issue-407 113 11 , , PUNCT issue-407 113 12 image image NOUN issue-407 113 13 , , PUNCT issue-407 113 14 reputation reputation NOUN issue-407 113 15 , , PUNCT issue-407 113 16 corporate corporate ADJ issue-407 113 17 branding branding NOUN issue-407 113 18 , , PUNCT issue-407 113 19 and and CCONJ issue-407 113 20 corporatelevel corporatelevel VERB issue-407 113 21 marketing marketing NOUN issue-407 113 22 . . PUNCT issue-407 114 1 revealing reveal VERB issue-407 114 2 the the DET issue-407 114 3 corporation corporation NOUN issue-407 114 4 , , PUNCT issue-407 114 5 new new PROPN issue-407 114 6 york york PROPN issue-407 114 7 : : PUNCT issue-407 115 1 routledge routledge PROPN issue-407 115 2 , , PUNCT issue-407 115 3 363 363 NUM issue-407 115 4 p. p. NOUN issue-407 115 5 ( ( PUNCT issue-407 115 6 in in ADP issue-407 115 7 english english PROPN issue-407 115 8 ) ) PUNCT issue-407 115 9 borgesi borgesi PROPN issue-407 115 10 a. a. NOUN issue-407 115 11 ( ( PUNCT issue-407 115 12 2005 2005 NUM issue-407 115 13 ) ) PUNCT issue-407 115 14 the the DET issue-407 115 15 possibility possibility NOUN issue-407 115 16 of of ADP issue-407 115 17 strategic strategic ADJ issue-407 115 18 double double ADJ issue-407 115 19 positioning positioning NOUN issue-407 115 20 . . PUNCT issue-407 116 1 marketing marketing NOUN issue-407 116 2 in in ADP issue-407 116 3 ukraine ukraine NOUN issue-407 116 4 , , PUNCT issue-407 116 5 no no INTJ issue-407 116 6 . . NOUN issue-407 116 7 6 6 NUM issue-407 116 8 , , PUNCT issue-407 116 9 pp pp ADJ issue-407 116 10 . . PUNCT issue-407 117 1 66 66 NUM issue-407 117 2 - - SYM issue-407 117 3 69 69 NUM issue-407 117 4 . . PUNCT issue-407 118 1 brand brand NOUN issue-407 118 2 valuation valuation PROPN issue-407 118 3 : : PUNCT issue-407 118 4 the the DET issue-407 118 5 nancial nancial ADJ issue-407 118 6 value value NOUN issue-407 118 7 of of ADP issue-407 118 8 brands brand NOUN issue-407 118 9 . . PUNCT issue-407 119 1 retrieved retrieve VERB issue-407 119 2 from from ADP issue-407 119 3 : : PUNCT issue-407 119 4 http://www.brandchannel.com/ http://www.brandchannel.com/ NOUN issue-407 119 5 davis davis PROPN issue-407 119 6 s. s. PROPN issue-407 119 7 ( ( PUNCT issue-407 119 8 2001 2001 NUM issue-407 119 9 ) ) PUNCT issue-407 119 10 upravlenie upravlenie PROPN issue-407 119 11 aktivami aktivami PROPN issue-407 119 12 torgovoj torgovoj VERB issue-407 119 13 marki marki PROPN issue-407 120 1 [ [ X issue-407 120 2 management management NOUN issue-407 120 3 of of ADP issue-407 120 4 brand brand NOUN issue-407 120 5 assets asset NOUN issue-407 120 6 ] ] PUNCT issue-407 120 7 . . PUNCT issue-407 121 1 st st PROPN issue-407 121 2 . . PROPN issue-407 121 3 peterburg peterburg PROPN issue-407 121 4 : : PUNCT issue-407 121 5 peter peter PROPN issue-407 121 6 , , PUNCT issue-407 121 7 272 272 NUM issue-407 121 8 p. p. NOUN issue-407 121 9 ( ( PUNCT issue-407 121 10 in in ADP issue-407 121 11 russian russian ADJ issue-407 121 12 ) ) PUNCT issue-407 121 13 crevens crevens PROPN issue-407 121 14 d. d. PROPN issue-407 121 15 ( ( PUNCT issue-407 121 16 2003 2003 NUM issue-407 121 17 ) ) PUNCT issue-407 121 18 strategicheskiy strategicheskiy NOUN issue-407 121 19 marketing marketing NOUN issue-407 121 20 [ [ PUNCT issue-407 121 21 6 6 NUM issue-407 121 22 - - PUNCT issue-407 121 23 е е NOUN issue-407 121 24 izd izd NOUN issue-407 121 25 ] ] PUNCT issue-407 121 26 per per ADP issue-407 121 27 . . PUNCT issue-407 122 1 s s PROPN issue-407 122 2 angl angl PROPN issue-407 122 3 . . PUNCT issue-407 123 1 spb spb PROPN issue-407 123 2 . . PUNCT issue-407 123 3 : : PUNCT issue-407 124 1 peter peter PROPN issue-407 124 2 , , PUNCT issue-407 124 3 752 752 NUM issue-407 124 4 p. p. NOUN issue-407 124 5 ( ( PUNCT issue-407 124 6 in in ADP issue-407 124 7 russian russian NOUN issue-407 124 8 ) ) PUNCT issue-407 124 9 . . PUNCT issue-407 125 1 fayvichenko fayvichenko PROPN issue-407 125 2 d. d. PROPN issue-407 125 3 ( ( PUNCT issue-407 125 4 2016 2016 NUM issue-407 125 5 ) ) PUNCT issue-407 125 6 the the DET issue-407 125 7 concept concept NOUN issue-407 125 8 of of ADP issue-407 125 9 brand brand NOUN issue-407 125 10 positioning positioning NOUN issue-407 125 11 . . PUNCT issue-407 126 1 mignarodnii mignarodnii ADJ issue-407 126 2 naukovo naukovo PROPN issue-407 126 3 - - PUNCT issue-407 126 4 praktuchniy praktuchniy NOUN issue-407 126 5 gurnal gurnal ADJ issue-407 126 6 « « PUNCT issue-407 126 7 tovaru tovaru NOUN issue-407 126 8 i i PRON issue-407 126 9 runki runki VERB issue-407 126 10 » » NOUN issue-407 126 11 , , PUNCT issue-407 126 12 no no INTJ issue-407 126 13 . . NOUN issue-407 126 14 1(21 1(21 NUM issue-407 126 15 ) ) PUNCT issue-407 126 16 , , PUNCT issue-407 126 17 pp pp PROPN issue-407 126 18 . . PUNCT issue-407 127 1 25 25 NUM issue-407 127 2 - - SYM issue-407 127 3 32 32 NUM issue-407 127 4 ( ( PUNCT issue-407 127 5 in in ADP issue-407 127 6 ukrainian ukrainian ADJ issue-407 127 7 ) ) PUNCT issue-407 127 8 keller keller PROPN issue-407 127 9 k. k. PROPN issue-407 127 10 ( ( PUNCT issue-407 127 11 2007 2007 NUM issue-407 127 12 ) ) PUNCT issue-407 127 13 strategicheskij strategicheskij PROPN issue-407 127 14 brand brand NOUN issue-407 127 15 management management NOUN issue-407 127 16 : : PUNCT issue-407 127 17 sozdanie sozdanie PROPN issue-407 127 18 , , PUNCT issue-407 127 19 ocenka ocenka ADJ issue-407 127 20 , , PUNCT issue-407 127 21 upravlenie upravlenie PROPN issue-407 127 22 marochnim marochnim NOUN issue-407 127 23 capitalom capitalom NOUN issue-407 128 1 [ [ X issue-407 128 2 strategic strategic ADJ issue-407 128 3 brand brand NOUN issue-407 128 4 management management NOUN issue-407 128 5 : : PUNCT issue-407 129 1 creation creation NOUN issue-407 129 2 , , PUNCT issue-407 129 3 valuation valuation NOUN issue-407 129 4 , , PUNCT issue-407 129 5 management management NOUN issue-407 129 6 of of ADP issue-407 129 7 brand brand NOUN issue-407 129 8 equity equity PROPN issue-407 129 9 ] ] PUNCT issue-407 129 10 . . PUNCT issue-407 130 1 moscow moscow PROPN issue-407 130 2 : : PUNCT issue-407 130 3 publishing publish VERB issue-407 130 4 house house NOUN issue-407 130 5 " " PUNCT issue-407 130 6 williams williams PROPN issue-407 130 7 " " PUNCT issue-407 130 8 , , PUNCT issue-407 130 9 704 704 NUM issue-407 130 10 p. p. NOUN issue-407 130 11 ( ( PUNCT issue-407 130 12 in in ADP issue-407 130 13 russian russian ADJ issue-407 130 14 ) ) PUNCT issue-407 131 1 kendyuhov kendyuhov PROPN issue-407 131 2 v. v. PROPN issue-407 131 3 ( ( PUNCT issue-407 131 4 2008 2008 NUM issue-407 131 5 ) ) PUNCT issue-407 131 6 effectivnist effectivnist NOUN issue-407 131 7 vucorustannya vucorustannya NOUN issue-407 131 8 marochnogo marochnogo ADJ issue-407 131 9 capital capital NOUN issue-407 131 10 [ [ X issue-407 131 11 effectiveness effectiveness NOUN issue-407 131 12 of of ADP issue-407 131 13 using use VERB issue-407 131 14 branded brand VERB issue-407 131 15 capital capital NOUN issue-407 131 16 ] ] PUNCT issue-407 131 17 . . PUNCT issue-407 132 1 donetsk donetsk PROPN issue-407 132 2 : : PUNCT issue-407 132 3 institute institute NOUN issue-407 132 4 economy economy NOUN issue-407 132 5 promislovist promislovist NOUN issue-407 132 6 , , PUNCT issue-407 132 7 pp pp ADJ issue-407 132 8 . . PUNCT issue-407 133 1 96 96 NUM issue-407 133 2 - - SYM issue-407 133 3 103 103 NUM issue-407 133 4 ( ( PUNCT issue-407 133 5 in in ADP issue-407 133 6 ukrainian ukrainian ADJ issue-407 133 7 ) ) PUNCT issue-407 133 8 mogileva mogileva PROPN issue-407 133 9 a. a. PROPN issue-407 133 10 ( ( PUNCT issue-407 133 11 2010 2010 NUM issue-407 133 12 ) ) PUNCT issue-407 133 13 zmist zmist NOUN issue-407 133 14 ta ta ADP issue-407 133 15 osobluvosti osobluvosti NOUN issue-407 133 16 posizionuvannya posizionuvannya VERB issue-407 133 17 tovariv tovariv PROPN issue-407 133 18 na na PROPN issue-407 133 19 rinku rinku PROPN issue-407 134 1 [ [ X issue-407 134 2 the the DET issue-407 134 3 content content NOUN issue-407 134 4 and and CCONJ issue-407 134 5 features feature NOUN issue-407 134 6 of of ADP issue-407 134 7 the the DET issue-407 134 8 positioning positioning NOUN issue-407 134 9 of of ADP issue-407 134 10 goods good NOUN issue-407 134 11 on on ADP issue-407 134 12 the the DET issue-407 134 13 market market NOUN issue-407 134 14 ] ] PUNCT issue-407 134 15 . . PUNCT issue-407 135 1 odessa odessa ADJ issue-407 135 2 : : PUNCT issue-407 136 1 tsedr tsedr ADJ issue-407 136 2 , , PUNCT issue-407 136 3 273 273 NUM issue-407 136 4 p. p. NOUN issue-407 136 5 ( ( PUNCT issue-407 136 6 in in ADP issue-407 136 7 ukrainian ukrainian PROPN issue-407 136 8 ) ) PUNCT issue-407 136 9 smith smith PROPN issue-407 136 10 d. d. PROPN issue-407 136 11 , , PUNCT issue-407 136 12 park park PROPN issue-407 136 13 c. c. PROPN issue-407 136 14 ( ( PUNCT issue-407 136 15 1992 1992 NUM issue-407 136 16 ) ) PUNCT issue-407 136 17 . . PUNCT issue-407 137 1 the the DET issue-407 137 2 effects effect NOUN issue-407 137 3 of of ADP issue-407 137 4 brand brand NOUN issue-407 137 5 extensions extension NOUN issue-407 137 6 are be AUX issue-407 137 7 market market NOUN issue-407 137 8 share share NOUN issue-407 137 9 and and CCONJ issue-407 137 10 advertising advertising NOUN issue-407 137 11 efficiency efficiency NOUN issue-407 137 12 . . PUNCT issue-407 138 1 journal journal NOUN issue-407 138 2 of of ADP issue-407 138 3 marketing marketing NOUN issue-407 138 4 research research NOUN issue-407 138 5 , , PUNCT issue-407 138 6 vol vol NOUN issue-407 138 7 . . PROPN issue-407 138 8 29 29 NUM issue-407 138 9 ( ( PUNCT issue-407 138 10 3 3 NUM issue-407 138 11 ) ) PUNCT issue-407 138 12 , , PUNCT issue-407 138 13 pp pp ADJ issue-407 138 14 . . PUNCT issue-407 139 1 296 296 NUM issue-407 139 2 - - SYM issue-407 139 3 313 313 NUM issue-407 139 4 . . PUNCT issue-407 139 5 stone stone NOUN issue-407 139 6 m. m. NOUN issue-407 139 7 ( ( PUNCT issue-407 139 8 1998 1998 NUM issue-407 139 9 ) ) PUNCT issue-407 139 10 prjamoe prjamoe NOUN issue-407 139 11 popadanie popadanie NOUN issue-407 139 12 : : PUNCT issue-407 139 13 factoru factoru PROPN issue-407 139 14 prjamogo prjamogo VERB issue-407 139 15 marketinga marketinga NOUN issue-407 140 1 [ [ X issue-407 140 2 direct direct ADJ issue-407 140 3 hit hit NOUN issue-407 140 4 : : PUNCT issue-407 140 5 direct direct ADJ issue-407 140 6 marketing marketing NOUN issue-407 140 7 factors factor NOUN issue-407 140 8 ] ] PUNCT issue-407 140 9 . . PUNCT issue-407 141 1 minsk minsk PROPN issue-407 141 2 : : PUNCT issue-407 141 3 amalfeya amalfeya VERB issue-407 141 4 , , PUNCT issue-407 141 5 448 448 NUM issue-407 141 6 p. p. NOUN issue-407 141 7 ( ( PUNCT issue-407 141 8 in in ADP issue-407 141 9 russian russian ADJ issue-407 141 10 ) ) PUNCT issue-407 141 11 tompson tompson PROPN issue-407 141 12 a. a. NOUN issue-407 141 13 ( ( PUNCT issue-407 141 14 1998 1998 NUM issue-407 141 15 ) ) PUNCT issue-407 141 16 stratehycheskyi stratehycheskyi PROPN issue-407 141 17 menedzhment menedzhment NOUN issue-407 141 18 . . PUNCT issue-407 142 1 yskusstvo yskusstvo PROPN issue-407 142 2 razrabotky razrabotky PROPN issue-407 142 3 y y PROPN issue-407 142 4 realyzatsyy realyzatsyy ADJ issue-407 142 5 stratehyy stratehyy NOUN issue-407 142 6 [ [ X issue-407 142 7 strategic strategic ADJ issue-407 142 8 management management NOUN issue-407 142 9 . . PUNCT issue-407 143 1 the the DET issue-407 143 2 art art NOUN issue-407 143 3 of of ADP issue-407 143 4 strategy strategy NOUN issue-407 143 5 development development NOUN issue-407 143 6 and and CCONJ issue-407 143 7 implementation implementation NOUN issue-407 143 8 ] ] PUNCT issue-407 143 9 . . PUNCT issue-407 144 1 moscow moscow PROPN issue-407 144 2 : : PUNCT issue-407 144 3 banky banky PROPN issue-407 144 4 y y PROPN issue-407 144 5 byrzhy byrzhy PROPN issue-407 144 6 , , PUNCT issue-407 144 7 yunyty yunyty NOUN issue-407 144 8 , , PUNCT issue-407 144 9 578 578 NUM issue-407 144 10 p. p. NOUN issue-407 144 11 ( ( PUNCT issue-407 144 12 in in ADP issue-407 144 13 russian russian ADJ issue-407 144 14 ) ) PUNCT issue-407 144 15 trout trout NOUN issue-407 144 16 j. j. PROPN issue-407 144 17 ( ( PUNCT issue-407 144 18 2003 2003 NUM issue-407 144 19 ) ) PUNCT issue-407 144 20 differentiate differentiate VERB issue-407 144 21 or or CCONJ issue-407 144 22 die die VERB issue-407 144 23 ! ! PUNCT issue-407 145 1 survival survival NOUN issue-407 145 2 in in ADP issue-407 145 3 an an DET issue-407 145 4 era era NOUN issue-407 145 5 of of ADP issue-407 145 6 fatal fatal ADJ issue-407 145 7 competition competition NOUN issue-407 145 8 . . PUNCT issue-407 146 1 st st PROPN issue-407 146 2 . . PROPN issue-407 146 3 petersburg petersburg PROPN issue-407 146 4 : : PUNCT issue-407 146 5 peter peter PROPN issue-407 146 6 , , PUNCT issue-407 146 7 224 224 NUM issue-407 146 8 p. p. NOUN issue-407 146 9 trout trout NOUN issue-407 146 10 j. j. PROPN issue-407 146 11 ( ( PUNCT issue-407 146 12 2003 2003 NUM issue-407 146 13 ) ) PUNCT issue-407 146 14 positioning positioning NOUN issue-407 146 15 . . PUNCT issue-407 147 1 battle battle NOUN issue-407 147 2 for for ADP issue-407 147 3 recognizability recognizability NOUN issue-407 147 4 . . PUNCT issue-407 148 1 st st PROPN issue-407 148 2 . . PROPN issue-407 148 3 petersburg petersburg PROPN issue-407 148 4 : : PUNCT issue-407 148 5 peter peter PROPN issue-407 148 6 , , PUNCT issue-407 148 7 256 256 NUM issue-407 148 8 p. p. NOUN issue-407 148 9 wind wind NOUN issue-407 148 10 j. j. PROPN issue-407 148 11 y. y. PROPN issue-407 148 12 ( ( PUNCT issue-407 148 13 1982 1982 NUM issue-407 148 14 ) ) PUNCT issue-407 148 15 product product NOUN issue-407 148 16 policy policy NOUN issue-407 148 17 : : PUNCT issue-407 148 18 concepts concept NOUN issue-407 148 19 , , PUNCT issue-407 148 20 methods method NOUN issue-407 148 21 and and CCONJ issue-407 148 22 strategy strategy NOUN issue-407 148 23 . . PUNCT issue-407 149 1 reading reading NOUN issue-407 149 2 , , PUNCT issue-407 149 3 ma ma PROPN issue-407 149 4 : : PUNCT issue-407 149 5 addison addison PROPN issue-407 149 6 - - PUNCT issue-407 149 7 wesley wesley PROPN issue-407 149 8 , , PUNCT issue-407 149 9 505 505 NUM issue-407 149 10 p. p. NOUN