id	sid	tid	token	lemma	pos
issue-48	1	1	baltic	baltic	PROPN
issue-48	1	2	journal	journal	PROPN
issue-48	1	3	of	of	ADP
issue-48	1	4	economic	economic	ADJ
issue-48	1	5	studies	study	NOUN
issue-48	1	6	122	122	NUM
issue-48	1	7	vol	vol	NOUN
issue-48	1	8	.	.	PROPN
issue-48	2	1	1	1	NUM
issue-48	2	2	,	,	PUNCT
issue-48	2	3	no	no	INTJ
issue-48	2	4	.	.	NOUN
issue-48	2	5	2	2	NUM
issue-48	2	6	,	,	PUNCT
issue-48	2	7	2015	2015	NUM
issue-48	2	8	life	life	NOUN
issue-48	2	9	cycle	cycle	NOUN
issue-48	2	10	of	of	ADP
issue-48	2	11	a	a	DET
issue-48	2	12	wine	wine	NOUN
issue-48	2	13	brand	brand	NOUN
issue-48	2	14	viktoriia	viktoriia	PROPN
issue-48	2	15	paziuk1	paziuk1	PROPN
issue-48	2	16	,	,	PUNCT
issue-48	2	17	chernihiv	chernihiv	PROPN
issue-48	2	18	national	national	PROPN
issue-48	2	19	university	university	PROPN
issue-48	2	20	of	of	ADP
issue-48	2	21	technology	technology	NOUN
issue-48	2	22	,	,	PUNCT
issue-48	2	23	ukraine	ukraine	PROPN
issue-48	2	24	abstract	abstract	NOUN
issue-48	2	25	.	.	PUNCT
issue-48	3	1	the	the	DET
issue-48	3	2	aim	aim	NOUN
issue-48	3	3	of	of	ADP
issue-48	3	4	the	the	DET
issue-48	3	5	work	work	NOUN
issue-48	3	6	is	be	AUX
issue-48	3	7	to	to	PART
issue-48	3	8	determine	determine	VERB
issue-48	3	9	the	the	DET
issue-48	3	10	life	life	NOUN
issue-48	3	11	cycle	cycle	NOUN
issue-48	3	12	of	of	ADP
issue-48	3	13	the	the	DET
issue-48	3	14	wine	wine	NOUN
issue-48	3	15	brand	brand	NOUN
issue-48	3	16	,	,	PUNCT
issue-48	3	17	the	the	DET
issue-48	3	18	development	development	NOUN
issue-48	3	19	of	of	ADP
issue-48	3	20	ways	way	NOUN
issue-48	3	21	to	to	PART
issue-48	3	22	improve	improve	VERB
issue-48	3	23	its	its	PRON
issue-48	3	24	effectiveness	effectiveness	NOUN
issue-48	3	25	at	at	ADP
issue-48	3	26	different	different	ADJ
issue-48	3	27	stages	stage	NOUN
issue-48	3	28	of	of	ADP
issue-48	3	29	the	the	DET
issue-48	3	30	life	life	NOUN
issue-48	3	31	cycle	cycle	NOUN
issue-48	3	32	.	.	PUNCT
issue-48	4	1	being	be	AUX
issue-48	4	2	scientifically	scientifically	ADV
issue-48	4	3	informed	inform	VERB
issue-48	4	4	of	of	ADP
issue-48	4	5	the	the	DET
issue-48	4	6	existence	existence	NOUN
issue-48	4	7	of	of	ADP
issue-48	4	8	the	the	DET
issue-48	4	9	life	life	NOUN
issue-48	4	10	cycle	cycle	NOUN
issue-48	4	11	of	of	ADP
issue-48	4	12	the	the	DET
issue-48	4	13	brand	brand	NOUN
issue-48	4	14	allows	allow	VERB
issue-48	4	15	modern	modern	ADJ
issue-48	4	16	enterprises	enterprise	NOUN
issue-48	4	17	to	to	PART
issue-48	4	18	enhance	enhance	VERB
issue-48	4	19	their	their	PRON
issue-48	4	20	competitive	competitive	ADJ
issue-48	4	21	position	position	NOUN
issue-48	4	22	in	in	ADP
issue-48	4	23	the	the	DET
issue-48	4	24	market	market	NOUN
issue-48	4	25	and	and	CCONJ
issue-48	4	26	take	take	VERB
issue-48	4	27	advantage	advantage	NOUN
issue-48	4	28	of	of	ADP
issue-48	4	29	the	the	DET
issue-48	4	30	acquired	acquire	VERB
issue-48	4	31	differences	difference	NOUN
issue-48	4	32	in	in	ADP
issue-48	4	33	order	order	NOUN
issue-48	4	34	to	to	PART
issue-48	4	35	attract	attract	VERB
issue-48	4	36	more	more	ADJ
issue-48	4	37	attention	attention	NOUN
issue-48	4	38	from	from	ADP
issue-48	4	39	consumers	consumer	NOUN
issue-48	4	40	.	.	PUNCT
issue-48	5	1	methods	method	NOUN
issue-48	5	2	.	.	PUNCT
issue-48	6	1	the	the	DET
issue-48	6	2	study	study	NOUN
issue-48	6	3	is	be	AUX
issue-48	6	4	based	base	VERB
issue-48	6	5	on	on	ADP
issue-48	6	6	scientific	scientific	ADJ
issue-48	6	7	methods	method	NOUN
issue-48	6	8	of	of	ADP
issue-48	6	9	research	research	NOUN
issue-48	6	10	of	of	ADP
issue-48	6	11	economic	economic	ADJ
issue-48	6	12	phenomena	phenomenon	NOUN
issue-48	6	13	:	:	PUNCT
issue-48	6	14	the	the	DET
issue-48	6	15	dialectic	dialectic	NOUN
issue-48	6	16	,	,	PUNCT
issue-48	6	17	abstract	abstract	ADJ
issue-48	6	18	logical	logical	ADJ
issue-48	6	19	(	(	PUNCT
issue-48	6	20	in	in	ADP
issue-48	6	21	the	the	DET
issue-48	6	22	exercise	exercise	NOUN
issue-48	6	23	of	of	ADP
issue-48	6	24	theoretical	theoretical	ADJ
issue-48	6	25	generalizations	generalization	NOUN
issue-48	6	26	to	to	ADP
issue-48	6	27	the	the	DET
issue-48	6	28	definition	definition	NOUN
issue-48	6	29	of	of	ADP
issue-48	6	30	the	the	DET
issue-48	6	31	concept	concept	NOUN
issue-48	6	32	of	of	ADP
issue-48	6	33	«	«	PUNCT
issue-48	6	34	life	life	NOUN
issue-48	6	35	cycle	cycle	NOUN
issue-48	6	36	of	of	ADP
issue-48	6	37	the	the	DET
issue-48	6	38	perpetrator	perpetrator	NOUN
issue-48	6	39	of	of	ADP
issue-48	6	40	the	the	DET
issue-48	6	41	brand	brand	NOUN
issue-48	6	42	)	)	PUNCT
issue-48	6	43	,	,	PUNCT
issue-48	6	44	a	a	DET
issue-48	6	45	scientific	scientific	ADJ
issue-48	6	46	abstraction	abstraction	NOUN
issue-48	6	47	,	,	PUNCT
issue-48	6	48	comparison	comparison	NOUN
issue-48	6	49	and	and	CCONJ
issue-48	6	50	ordering	ordering	NOUN
issue-48	6	51	(	(	PUNCT
issue-48	6	52	the	the	DET
issue-48	6	53	study	study	NOUN
issue-48	6	54	of	of	ADP
issue-48	6	55	factors	factor	NOUN
issue-48	6	56	influencing	influence	VERB
issue-48	6	57	the	the	DET
issue-48	6	58	life	life	NOUN
issue-48	6	59	cycle	cycle	NOUN
issue-48	6	60	of	of	ADP
issue-48	6	61	the	the	DET
issue-48	6	62	perpetrator	perpetrator	NOUN
issue-48	6	63	of	of	ADP
issue-48	6	64	the	the	DET
issue-48	6	65	brand	brand	NOUN
issue-48	6	66	and	and	CCONJ
issue-48	6	67	the	the	DET
issue-48	6	68	factors	factor	NOUN
issue-48	6	69	influencing	influence	VERB
issue-48	6	70	a	a	DET
issue-48	6	71	choice	choice	NOUN
issue-48	6	72	of	of	ADP
issue-48	6	73	products	product	NOUN
issue-48	6	74	for	for	ADP
issue-48	6	75	consumers	consumer	NOUN
issue-48	6	76	)	)	PUNCT
issue-48	6	77	,	,	PUNCT
issue-48	6	78	statistical	statistical	ADJ
issue-48	6	79	and	and	CCONJ
issue-48	6	80	problem	problem	NOUN
issue-48	6	81	-	-	PUNCT
issue-48	6	82	chronological	chronological	ADJ
issue-48	6	83	(	(	PUNCT
issue-48	6	84	the	the	DET
issue-48	6	85	study	study	NOUN
issue-48	6	86	of	of	ADP
issue-48	6	87	the	the	DET
issue-48	6	88	requirements	requirement	NOUN
issue-48	6	89	of	of	ADP
issue-48	6	90	the	the	DET
issue-48	6	91	brand	brand	NOUN
issue-48	6	92	in	in	ADP
issue-48	6	93	a	a	DET
issue-48	6	94	changing	change	VERB
issue-48	6	95	consumer	consumer	NOUN
issue-48	6	96	preferences	preference	NOUN
issue-48	6	97	)	)	PUNCT
issue-48	6	98	,	,	PUNCT
issue-48	6	99	logical	logical	ADJ
issue-48	6	100	generalization	generalization	NOUN
issue-48	6	101	(	(	PUNCT
issue-48	6	102	in	in	ADP
issue-48	6	103	determining	determine	VERB
issue-48	6	104	the	the	DET
issue-48	6	105	social	social	ADJ
issue-48	6	106	and	and	CCONJ
issue-48	6	107	ethical	ethical	ADJ
issue-48	6	108	functions	function	NOUN
issue-48	6	109	guilty	guilty	ADJ
issue-48	6	110	brand	brand	NOUN
issue-48	6	111	)	)	PUNCT
issue-48	6	112	.	.	PUNCT
issue-48	7	1	results	result	NOUN
issue-48	7	2	.	.	PUNCT
issue-48	8	1	the	the	DET
issue-48	8	2	stages	stage	NOUN
issue-48	8	3	of	of	ADP
issue-48	8	4	the	the	DET
issue-48	8	5	life	life	NOUN
issue-48	8	6	cycle	cycle	NOUN
issue-48	8	7	of	of	ADP
issue-48	8	8	the	the	DET
issue-48	8	9	wine	wine	NOUN
issue-48	8	10	brand	brand	NOUN
issue-48	8	11	,	,	PUNCT
issue-48	8	12	which	which	PRON
issue-48	8	13	take	take	VERB
issue-48	8	14	into	into	ADP
issue-48	8	15	account	account	NOUN
issue-48	8	16	its	its	PRON
issue-48	8	17	characteristics	characteristic	NOUN
issue-48	8	18	and	and	CCONJ
issue-48	8	19	form	form	VERB
issue-48	8	20	its	its	PRON
issue-48	8	21	social	social	ADJ
issue-48	8	22	and	and	CCONJ
issue-48	8	23	ethical	ethical	ADJ
issue-48	8	24	functions	function	NOUN
issue-48	8	25	.	.	PUNCT
issue-48	9	1	describing	describe	VERB
issue-48	9	2	the	the	DET
issue-48	9	3	requirements	requirement	NOUN
issue-48	9	4	for	for	ADP
issue-48	9	5	the	the	DET
issue-48	9	6	wine	wine	NOUN
issue-48	9	7	brand	brand	NOUN
issue-48	9	8	in	in	ADP
issue-48	9	9	the	the	DET
issue-48	9	10	changing	change	VERB
issue-48	9	11	tastes	taste	NOUN
issue-48	9	12	and	and	CCONJ
issue-48	9	13	preferences	preference	NOUN
issue-48	9	14	of	of	ADP
issue-48	9	15	consumers	consumer	NOUN
issue-48	9	16	.	.	PUNCT
issue-48	10	1	specification	specification	NOUN
issue-48	10	2	of	of	ADP
issue-48	10	3	wine	wine	NOUN
issue-48	10	4	promotion	promotion	NOUN
issue-48	10	5	of	of	ADP
issue-48	10	6	the	the	DET
issue-48	10	7	brand	brand	NOUN
issue-48	10	8	in	in	ADP
issue-48	10	9	an	an	DET
issue-48	10	10	increasingly	increasingly	ADV
issue-48	10	11	competitive	competitive	ADJ
issue-48	10	12	environment	environment	NOUN
issue-48	10	13	.	.	PUNCT
issue-48	11	1	preconditions	precondition	NOUN
issue-48	11	2	have	have	AUX
issue-48	11	3	been	be	AUX
issue-48	11	4	set	set	VERB
issue-48	11	5	for	for	ADP
issue-48	11	6	a	a	DET
issue-48	11	7	new	new	ADJ
issue-48	11	8	wine	wine	NOUN
issue-48	11	9	brand	brand	NOUN
issue-48	11	10	.	.	PUNCT
issue-48	12	1	the	the	DET
issue-48	12	2	practical	practical	ADJ
issue-48	12	3	significance	significance	NOUN
issue-48	12	4	.	.	PUNCT
issue-48	13	1	the	the	DET
issue-48	13	2	brand	brand	NOUN
issue-48	13	3	always	always	ADV
issue-48	13	4	increases	increase	VERB
issue-48	13	5	the	the	DET
issue-48	13	6	value	value	NOUN
issue-48	13	7	of	of	ADP
issue-48	13	8	the	the	DET
issue-48	13	9	product	product	NOUN
issue-48	13	10	and	and	CCONJ
issue-48	13	11	its	its	PRON
issue-48	13	12	entry	entry	NOUN
issue-48	13	13	into	into	ADP
issue-48	13	14	new	new	ADJ
issue-48	13	15	markets	market	NOUN
issue-48	13	16	,	,	PUNCT
issue-48	13	17	as	as	ADV
issue-48	13	18	well	well	ADV
issue-48	13	19	as	as	ADP
issue-48	13	20	reduces	reduce	VERB
issue-48	13	21	the	the	DET
issue-48	13	22	time	time	NOUN
issue-48	13	23	to	to	PART
issue-48	13	24	attract	attract	VERB
issue-48	13	25	consumers	consumer	NOUN
issue-48	13	26	.	.	PUNCT
issue-48	14	1	possibility	possibility	NOUN
issue-48	14	2	to	to	PART
issue-48	14	3	ensure	ensure	VERB
issue-48	14	4	the	the	DET
issue-48	14	5	growth	growth	NOUN
issue-48	14	6	of	of	ADP
issue-48	14	7	the	the	DET
issue-48	14	8	brand	brand	NOUN
issue-48	14	9	in	in	ADP
issue-48	14	10	a	a	DET
issue-48	14	11	declining	decline	VERB
issue-48	14	12	market	market	NOUN
issue-48	14	13	;	;	PUNCT
issue-48	14	14	building	build	VERB
issue-48	14	15	market	market	NOUN
issue-48	14	16	share	share	NOUN
issue-48	14	17	in	in	ADP
issue-48	14	18	a	a	DET
issue-48	14	19	highly	highly	ADV
issue-48	14	20	competitive	competitive	ADJ
issue-48	14	21	environment	environment	NOUN
issue-48	14	22	;	;	PUNCT
issue-48	14	23	marketing	market	VERB
issue-48	14	24	innovative	innovative	ADJ
issue-48	14	25	products	product	NOUN
issue-48	14	26	in	in	ADP
issue-48	14	27	order	order	NOUN
issue-48	14	28	to	to	PART
issue-48	14	29	create	create	VERB
issue-48	14	30	a	a	DET
issue-48	14	31	new	new	ADJ
issue-48	14	32	sales	sale	NOUN
issue-48	14	33	strategy	strategy	NOUN
issue-48	14	34	.	.	PUNCT
issue-48	15	1	after	after	ADV
issue-48	15	2	all	all	ADV
issue-48	15	3	,	,	PUNCT
issue-48	15	4	to	to	PART
issue-48	15	5	gain	gain	VERB
issue-48	15	6	and	and	CCONJ
issue-48	15	7	maintain	maintain	VERB
issue-48	15	8	the	the	DET
issue-48	15	9	popularity	popularity	NOUN
issue-48	15	10	of	of	ADP
issue-48	15	11	a	a	DET
issue-48	15	12	certain	certain	ADJ
issue-48	15	13	product	product	NOUN
issue-48	15	14	,	,	PUNCT
issue-48	15	15	one	one	PRON
issue-48	15	16	must	must	AUX
issue-48	15	17	personalize	personalize	VERB
issue-48	15	18	it	it	PRON
issue-48	15	19	with	with	ADP
issue-48	15	20	giving	give	VERB
issue-48	15	21	associations	association	NOUN
issue-48	15	22	and	and	CCONJ
issue-48	15	23	a	a	DET
issue-48	15	24	way	way	NOUN
issue-48	15	25	to	to	PART
issue-48	15	26	provide	provide	VERB
issue-48	15	27	it	it	PRON
issue-48	15	28	with	with	ADP
issue-48	15	29	distinctive	distinctive	ADJ
issue-48	15	30	features	feature	NOUN
issue-48	15	31	.	.	PUNCT
issue-48	16	1	only	only	ADV
issue-48	16	2	then	then	ADV
issue-48	16	3	the	the	DET
issue-48	16	4	product	product	NOUN
issue-48	16	5	will	will	AUX
issue-48	16	6	cause	cause	VERB
issue-48	16	7	its	its	PRON
issue-48	16	8	strong	strong	ADJ
issue-48	16	9	commitment	commitment	NOUN
issue-48	16	10	and	and	CCONJ
issue-48	16	11	provide	provide	VERB
issue-48	16	12	the	the	DET
issue-48	16	13	expected	expect	VERB
issue-48	16	14	profit	profit	NOUN
issue-48	16	15	.	.	PUNCT
issue-48	17	1	a	a	DET
issue-48	17	2	brand	brand	NOUN
issue-48	17	3	contributes	contribute	VERB
issue-48	17	4	to	to	ADP
issue-48	17	5	an	an	DET
issue-48	17	6	adequate	adequate	ADJ
issue-48	17	7	instant	instant	ADJ
issue-48	17	8	reaction	reaction	NOUN
issue-48	17	9	of	of	ADP
issue-48	17	10	manufacturers	manufacturer	NOUN
issue-48	17	11	and	and	CCONJ
issue-48	17	12	distributors	distributor	NOUN
issue-48	17	13	of	of	ADP
issue-48	17	14	products	product	NOUN
issue-48	17	15	to	to	ADP
issue-48	17	16	internal	internal	ADJ
issue-48	17	17	and	and	CCONJ
issue-48	17	18	external	external	ADJ
issue-48	17	19	challenges	challenge	NOUN
issue-48	17	20	in	in	ADP
issue-48	17	21	a	a	DET
issue-48	17	22	dynamic	dynamic	ADJ
issue-48	17	23	shift	shift	NOUN
issue-48	17	24	in	in	ADP
issue-48	17	25	the	the	DET
issue-48	17	26	consumer	consumer	NOUN
issue-48	17	27	market	market	NOUN
issue-48	17	28	and	and	CCONJ
issue-48	17	29	increases	increase	VERB
issue-48	17	30	competition	competition	NOUN
issue-48	17	31	.	.	PUNCT
issue-48	18	1	the	the	DET
issue-48	18	2	value/	value/	NUM
issue-48	18	3	originality	originality	NOUN
issue-48	18	4	.	.	PUNCT
issue-48	19	1	modern	modern	ADJ
issue-48	19	2	scientific	scientific	ADJ
issue-48	19	3	studies	study	NOUN
issue-48	19	4	increasingly	increasingly	ADV
issue-48	19	5	gain	gain	VERB
issue-48	19	6	urgency	urgency	NOUN
issue-48	19	7	of	of	ADP
issue-48	19	8	development	development	NOUN
issue-48	19	9	,	,	PUNCT
issue-48	19	10	existence	existence	NOUN
issue-48	19	11	and	and	CCONJ
issue-48	19	12	determination	determination	NOUN
issue-48	19	13	of	of	ADP
issue-48	19	14	characteristics	characteristic	NOUN
issue-48	19	15	of	of	ADP
issue-48	19	16	the	the	DET
issue-48	19	17	brand	brand	NOUN
issue-48	19	18	life	life	NOUN
issue-48	19	19	cycle	cycle	NOUN
issue-48	19	20	.	.	PUNCT
issue-48	20	1	however	however	ADV
issue-48	20	2	,	,	PUNCT
issue-48	20	3	given	give	VERB
issue-48	20	4	specificity	specificity	NOUN
issue-48	20	5	of	of	ADP
issue-48	20	6	the	the	DET
issue-48	20	7	wine	wine	NOUN
issue-48	20	8	industry	industry	NOUN
issue-48	20	9	,	,	PUNCT
issue-48	20	10	the	the	DET
issue-48	20	11	coverage	coverage	NOUN
issue-48	20	12	of	of	ADP
issue-48	20	13	this	this	DET
issue-48	20	14	issue	issue	NOUN
issue-48	20	15	in	in	ADP
issue-48	20	16	the	the	DET
issue-48	20	17	literature	literature	NOUN
issue-48	20	18	requires	require	VERB
issue-48	20	19	constantly	constantly	ADV
issue-48	20	20	new	new	ADJ
issue-48	20	21	and	and	CCONJ
issue-48	20	22	innovative	innovative	ADJ
issue-48	20	23	approaches	approach	NOUN
issue-48	20	24	to	to	ADP
issue-48	20	25	problem	problem	NOUN
issue-48	20	26	-	-	PUNCT
issue-48	20	27	solving	solve	VERB
issue-48	20	28	efficiency	efficiency	NOUN
issue-48	20	29	of	of	ADP
issue-48	20	30	the	the	DET
issue-48	20	31	brand	brand	NOUN
issue-48	20	32	.	.	PUNCT
issue-48	21	1	the	the	DET
issue-48	21	2	article	article	NOUN
issue-48	21	3	explores	explore	VERB
issue-48	21	4	and	and	CCONJ
issue-48	21	5	describes	describe	VERB
issue-48	21	6	factors	factor	NOUN
issue-48	21	7	that	that	PRON
issue-48	21	8	affect	affect	VERB
issue-48	21	9	the	the	DET
issue-48	21	10	life	life	NOUN
issue-48	21	11	cycle	cycle	NOUN
issue-48	21	12	of	of	ADP
issue-48	21	13	the	the	DET
issue-48	21	14	wine	wine	NOUN
issue-48	21	15	brand	brand	NOUN
issue-48	21	16	management	management	NOUN
issue-48	21	17	that	that	PRON
issue-48	21	18	provides	provide	VERB
issue-48	21	19	gain	gain	VERB
issue-48	21	20	competitive	competitive	ADJ
issue-48	21	21	advantages	advantage	NOUN
issue-48	21	22	in	in	ADP
issue-48	21	23	certain	certain	ADJ
issue-48	21	24	stages	stage	NOUN
issue-48	21	25	and	and	CCONJ
issue-48	21	26	allows	allow	VERB
issue-48	21	27	to	to	PART
issue-48	21	28	extend	extend	VERB
issue-48	21	29	the	the	DET
issue-48	21	30	brand	brand	NOUN
issue-48	21	31	in	in	ADP
issue-48	21	32	the	the	DET
issue-48	21	33	face	face	NOUN
issue-48	21	34	of	of	ADP
issue-48	21	35	increasing	increase	VERB
issue-48	21	36	competition	competition	NOUN
issue-48	21	37	.	.	PUNCT
issue-48	22	1	key	key	ADJ
issue-48	22	2	words	word	NOUN
issue-48	22	3	:	:	PUNCT
issue-48	22	4	brand	brand	NOUN
issue-48	22	5	,	,	PUNCT
issue-48	22	6	wine	wine	NOUN
issue-48	22	7	products	product	NOUN
issue-48	22	8	,	,	PUNCT
issue-48	22	9	competition	competition	NOUN
issue-48	22	10	,	,	PUNCT
issue-48	22	11	life	life	NOUN
issue-48	22	12	cycle	cycle	NOUN
issue-48	22	13	,	,	PUNCT
issue-48	22	14	creating	create	VERB
issue-48	22	15	,	,	PUNCT
issue-48	22	16	wine	wine	NOUN
issue-48	22	17	brand	brand	NOUN
issue-48	22	18	,	,	PUNCT
issue-48	22	19	social	social	ADJ
issue-48	22	20	and	and	CCONJ
issue-48	22	21	ethical	ethical	ADJ
issue-48	22	22	function	function	NOUN
issue-48	22	23	,	,	PUNCT
issue-48	22	24	factors	factor	NOUN
issue-48	22	25	value	value	NOUN
issue-48	22	26	,	,	PUNCT
issue-48	22	27	consumer	consumer	NOUN
issue-48	22	28	,	,	PUNCT
issue-48	22	29	idea	idea	NOUN
issue-48	22	30	,	,	PUNCT
issue-48	22	31	consumers	consumer	NOUN
issue-48	22	32	’	’	PART
issue-48	22	33	tastes	taste	NOUN
issue-48	22	34	and	and	CCONJ
issue-48	22	35	preferences	preference	NOUN
issue-48	22	36	.	.	PUNCT
issue-48	23	1	jel	jel	PROPN
issue-48	23	2	classification	classification	PROPN
issue-48	23	3	:	:	PUNCT
issue-48	23	4	m30	m30	PROPN
issue-48	23	5	,	,	PUNCT
issue-48	23	6	m31	m31	NOUN
issue-48	23	7	,	,	PUNCT
issue-48	23	8	m39	m39	PROPN
issue-48	23	9	corresponding	corresponding	ADJ
issue-48	23	10	author	author	NOUN
issue-48	23	11	:	:	PUNCT
issue-48	23	12	1	1	NUM
issue-48	23	13	department	department	NOUN
issue-48	23	14	of	of	ADP
issue-48	23	15	finance	finance	NOUN
issue-48	23	16	,	,	PUNCT
issue-48	23	17	banking	banking	NOUN
issue-48	23	18	and	and	CCONJ
issue-48	23	19	insurance	insurance	NOUN
issue-48	23	20	,	,	PUNCT
issue-48	23	21	chernihiv	chernihiv	PROPN
issue-48	23	22	national	national	PROPN
issue-48	23	23	university	university	PROPN
issue-48	23	24	of	of	ADP
issue-48	23	25	technology	technology	NOUN
issue-48	23	26	.	.	PUNCT
issue-48	24	1	e	e	X
issue-48	24	2	-	-	NOUN
issue-48	24	3	mail	mail	NOUN
issue-48	24	4	:	:	PUNCT
issue-48	24	5	vikalazarenko@rambler.ru	vikalazarenko@rambler.ru	VERB
issue-48	24	6	1	1	NUM
issue-48	24	7	.	.	PUNCT
issue-48	25	1	introduction	introduction	NOUN
issue-48	25	2	in	in	ADP
issue-48	25	3	a	a	DET
issue-48	25	4	market	market	NOUN
issue-48	25	5	environment	environment	NOUN
issue-48	25	6	for	for	ADP
issue-48	25	7	an	an	DET
issue-48	25	8	effective	effective	ADJ
issue-48	25	9	response	response	NOUN
issue-48	25	10	to	to	ADP
issue-48	25	11	competitive	competitive	ADJ
issue-48	25	12	pressures	pressure	NOUN
issue-48	25	13	a	a	DET
issue-48	25	14	manufacturer	manufacturer	NOUN
issue-48	25	15	must	must	AUX
issue-48	25	16	possess	possess	VERB
issue-48	25	17	effective	effective	ADJ
issue-48	25	18	competitive	competitive	ADJ
issue-48	25	19	advantages	advantage	NOUN
issue-48	25	20	.	.	PUNCT
issue-48	26	1	under	under	ADP
issue-48	26	2	these	these	DET
issue-48	26	3	circumstances	circumstance	NOUN
issue-48	26	4	,	,	PUNCT
issue-48	26	5	the	the	DET
issue-48	26	6	formation	formation	NOUN
issue-48	26	7	of	of	ADP
issue-48	26	8	a	a	DET
issue-48	26	9	brand	brand	NOUN
issue-48	26	10	is	be	AUX
issue-48	26	11	extremely	extremely	ADV
issue-48	26	12	important	important	ADJ
issue-48	26	13	.	.	PUNCT
issue-48	27	1	to	to	PART
issue-48	27	2	keep	keep	VERB
issue-48	27	3	the	the	DET
issue-48	27	4	planned	plan	VERB
issue-48	27	5	sales	sale	NOUN
issue-48	27	6	volume	volume	NOUN
issue-48	27	7	of	of	ADP
issue-48	27	8	wine	wine	NOUN
issue-48	27	9	production	production	NOUN
issue-48	27	10	it	it	PRON
issue-48	27	11	is	be	AUX
issue-48	27	12	important	important	ADJ
issue-48	27	13	to	to	PART
issue-48	27	14	identify	identify	VERB
issue-48	27	15	and	and	CCONJ
issue-48	27	16	analyze	analyze	VERB
issue-48	27	17	a	a	DET
issue-48	27	18	life	life	NOUN
issue-48	27	19	cycle	cycle	NOUN
issue-48	27	20	brand	brand	NOUN
issue-48	27	21	features	feature	NOUN
issue-48	27	22	.	.	PUNCT
issue-48	28	1	the	the	DET
issue-48	28	2	brand	brand	NOUN
issue-48	28	3	life	life	NOUN
issue-48	28	4	cycle	cycle	NOUN
issue-48	28	5	is	be	AUX
issue-48	28	6	a	a	DET
issue-48	28	7	concept	concept	NOUN
issue-48	28	8	more	more	ADV
issue-48	28	9	generalized	generalized	ADJ
issue-48	28	10	and	and	CCONJ
issue-48	28	11	powerful	powerful	ADJ
issue-48	28	12	than	than	ADP
issue-48	28	13	the	the	DET
issue-48	28	14	product	product	NOUN
issue-48	28	15	life	life	NOUN
issue-48	28	16	cycle	cycle	NOUN
issue-48	28	17	.	.	PUNCT
issue-48	29	1	the	the	DET
issue-48	29	2	duration	duration	NOUN
issue-48	29	3	of	of	ADP
issue-48	29	4	the	the	DET
issue-48	29	5	brand	brand	NOUN
issue-48	29	6	existence	existence	NOUN
issue-48	29	7	is	be	AUX
issue-48	29	8	determined	determine	VERB
issue-48	29	9	with	with	ADP
issue-48	29	10	the	the	DET
issue-48	29	11	length	length	NOUN
issue-48	29	12	of	of	ADP
issue-48	29	13	the	the	DET
issue-48	29	14	brand	brand	NOUN
issue-48	29	15	commercial	commercial	ADJ
issue-48	29	16	success	success	NOUN
issue-48	29	17	of	of	ADP
issue-48	29	18	the	the	DET
issue-48	29	19	the	the	DET
issue-48	29	20	enterprise	enterprise	NOUN
issue-48	29	21	production	production	NOUN
issue-48	29	22	program	program	NOUN
issue-48	29	23	,	,	PUNCT
issue-48	29	24	which	which	PRON
issue-48	29	25	may	may	AUX
issue-48	29	26	consist	consist	VERB
issue-48	29	27	of	of	ADP
issue-48	29	28	a	a	DET
issue-48	29	29	plurality	plurality	NOUN
issue-48	29	30	of	of	ADP
issue-48	29	31	kinds	kind	NOUN
issue-48	29	32	of	of	ADP
issue-48	29	33	the	the	DET
issue-48	29	34	product	product	NOUN
issue-48	29	35	life	life	NOUN
issue-48	29	36	cycle	cycle	NOUN
issue-48	29	37	,	,	PUNCT
issue-48	29	38	the	the	DET
issue-48	29	39	time	time	NOUN
issue-48	29	40	of	of	ADP
issue-48	29	41	which	which	DET
issue-48	29	42	implementation	implementation	NOUN
issue-48	29	43	do	do	AUX
issue-48	29	44	not	not	PART
issue-48	29	45	match	match	VERB
issue-48	29	46	.	.	PUNCT
issue-48	30	1	in	in	ADP
issue-48	30	2	the	the	DET
issue-48	30	3	process	process	NOUN
issue-48	30	4	of	of	ADP
issue-48	30	5	the	the	DET
issue-48	30	6	enterprise	enterprise	NOUN
issue-48	30	7	functioning	function	VERB
issue-48	30	8	total	total	ADJ
issue-48	30	9	volume	volume	NOUN
issue-48	30	10	of	of	ADP
issue-48	30	11	sales	sale	NOUN
issue-48	30	12	is	be	AUX
issue-48	30	13	ensured	ensure	VERB
issue-48	30	14	with	with	ADP
issue-48	30	15	maximum	maximum	NOUN
issue-48	30	16	of	of	ADP
issue-48	30	17	sales	sale	NOUN
issue-48	30	18	of	of	ADP
issue-48	30	19	a	a	DET
issue-48	30	20	certain	certain	ADJ
issue-48	30	21	product	product	NOUN
issue-48	30	22	the	the	DET
issue-48	30	23	life	life	NOUN
issue-48	30	24	cycle	cycle	NOUN
issue-48	30	25	of	of	ADP
issue-48	30	26	which	which	PRON
issue-48	30	27	is	be	AUX
issue-48	30	28	at	at	ADP
issue-48	30	29	the	the	DET
issue-48	30	30	stage	stage	NOUN
issue-48	30	31	of	of	ADP
issue-48	30	32	saturation	saturation	NOUN
issue-48	30	33	.	.	PUNCT
issue-48	31	1	this	this	PRON
issue-48	31	2	creates	create	VERB
issue-48	31	3	the	the	DET
issue-48	31	4	effect	effect	NOUN
issue-48	31	5	of	of	ADP
issue-48	31	6	a	a	DET
issue-48	31	7	successful	successful	ADJ
issue-48	31	8	company	company	NOUN
issue-48	31	9	in	in	ADP
issue-48	31	10	a	a	DET
issue-48	31	11	competitive	competitive	ADJ
issue-48	31	12	environment	environment	NOUN
issue-48	31	13	(	(	PUNCT
issue-48	31	14	zozulov	zozulov	NOUN
issue-48	31	15	,	,	PUNCT
issue-48	31	16	2004	2004	NUM
issue-48	31	17	)	)	PUNCT
issue-48	31	18	.	.	PUNCT
issue-48	32	1	if	if	SCONJ
issue-48	32	2	an	an	DET
issue-48	32	3	irreversible	irreversible	ADJ
issue-48	32	4	decline	decline	NOUN
issue-48	32	5	in	in	ADP
issue-48	32	6	sales	sale	NOUN
issue-48	32	7	takes	take	VERB
issue-48	32	8	place	place	NOUN
issue-48	32	9	enterprises	enterprise	NOUN
issue-48	32	10	create	create	VERB
issue-48	32	11	conditions	condition	NOUN
issue-48	32	12	for	for	ADP
issue-48	32	13	the	the	DET
issue-48	32	14	decline	decline	NOUN
issue-48	32	15	of	of	ADP
issue-48	32	16	the	the	DET
issue-48	32	17	brand	brand	NOUN
issue-48	32	18	and	and	CCONJ
issue-48	32	19	its	its	PRON
issue-48	32	20	exit	exit	NOUN
issue-48	32	21	from	from	ADP
issue-48	32	22	the	the	DET
issue-48	32	23	market	market	NOUN
issue-48	32	24	.	.	PUNCT
issue-48	33	1	if	if	SCONJ
issue-48	33	2	the	the	DET
issue-48	33	3	enterprise	enterprise	NOUN
issue-48	33	4	production	production	NOUN
issue-48	33	5	program	program	NOUN
issue-48	33	6	consists	consist	VERB
issue-48	33	7	of	of	ADP
issue-48	33	8	one	one	NUM
issue-48	33	9	or	or	CCONJ
issue-48	33	10	two	two	NUM
issue-48	33	11	products	product	NOUN
issue-48	33	12	,	,	PUNCT
issue-48	33	13	the	the	DET
issue-48	33	14	life	life	NOUN
issue-48	33	15	cycle	cycle	NOUN
issue-48	33	16	of	of	ADP
issue-48	33	17	the	the	DET
issue-48	33	18	brand	brand	NOUN
issue-48	33	19	can	can	AUX
issue-48	33	20	be	be	AUX
issue-48	33	21	commensurated	commensurate	VERB
issue-48	33	22	with	with	ADP
issue-48	33	23	the	the	DET
issue-48	33	24	product	product	NOUN
issue-48	33	25	life	life	NOUN
issue-48	33	26	cycle	cycle	NOUN
issue-48	33	27	.	.	PUNCT
issue-48	34	1	in	in	ADP
issue-48	34	2	this	this	DET
issue-48	34	3	case	case	NOUN
issue-48	34	4	,	,	PUNCT
issue-48	34	5	the	the	DET
issue-48	34	6	life	life	NOUN
issue-48	34	7	cycle	cycle	NOUN
issue-48	34	8	of	of	ADP
issue-48	34	9	the	the	DET
issue-48	34	10	brand	brand	NOUN
issue-48	34	11	concept	concept	NOUN
issue-48	34	12	turns	turn	VERB
issue-48	34	13	to	to	PART
issue-48	34	14	be	be	AUX
issue-48	34	15	individual	individual	ADJ
issue-48	34	16	for	for	ADP
issue-48	34	17	a	a	DET
issue-48	34	18	single	single	ADJ
issue-48	34	19	product	product	NOUN
issue-48	34	20	or	or	CCONJ
issue-48	34	21	service	service	NOUN
issue-48	34	22	.	.	PUNCT
issue-48	35	1	scientifically	scientifically	ADV
issue-48	35	2	baltic	baltic	ADJ
issue-48	35	3	journal	journal	NOUN
issue-48	35	4	of	of	ADP
issue-48	35	5	economic	economic	ADJ
issue-48	35	6	studies	study	NOUN
issue-48	35	7	123	123	NUM
issue-48	35	8	vol	vol	NOUN
issue-48	35	9	.	.	PROPN
issue-48	36	1	1	1	NUM
issue-48	36	2	,	,	PUNCT
issue-48	36	3	no	no	INTJ
issue-48	36	4	.	.	NOUN
issue-48	36	5	2	2	NUM
issue-48	36	6	,	,	PUNCT
issue-48	36	7	2015	2015	NUM
issue-48	36	8	based	base	VERB
issue-48	36	9	subsistence	subsistence	NOUN
issue-48	36	10	of	of	ADP
issue-48	36	11	a	a	DET
issue-48	36	12	brand	brand	NOUN
issue-48	36	13	life	life	NOUN
issue-48	36	14	cycle	cycle	NOUN
issue-48	36	15	allows	allow	VERB
issue-48	36	16	modern	modern	ADJ
issue-48	36	17	enterprises	enterprise	NOUN
issue-48	36	18	to	to	PART
issue-48	36	19	strengthen	strengthen	VERB
issue-48	36	20	their	their	PRON
issue-48	36	21	competitive	competitive	ADJ
issue-48	36	22	position	position	NOUN
issue-48	36	23	in	in	ADP
issue-48	36	24	the	the	DET
issue-48	36	25	market	market	NOUN
issue-48	36	26	and	and	CCONJ
issue-48	36	27	use	use	VERB
issue-48	36	28	acquired	acquire	VERB
issue-48	36	29	differences	difference	NOUN
issue-48	36	30	to	to	PART
issue-48	36	31	attract	attract	VERB
issue-48	36	32	more	more	ADJ
issue-48	36	33	consumers	consumer	NOUN
issue-48	36	34	’	'	PUNCT
issue-48	36	35	attention	attention	NOUN
issue-48	36	36	.	.	PUNCT
issue-48	37	1	in	in	ADP
issue-48	37	2	modern	modern	ADJ
issue-48	37	3	scientific	scientific	ADJ
issue-48	37	4	studies	study	NOUN
issue-48	37	5	the	the	DET
issue-48	37	6	developments	development	NOUN
issue-48	37	7	concerning	concern	VERB
issue-48	37	8	the	the	DET
issue-48	37	9	existence	existence	NOUN
issue-48	37	10	and	and	CCONJ
issue-48	37	11	determining	determining	NOUN
issue-48	37	12	of	of	ADP
issue-48	37	13	characteristics	characteristic	NOUN
issue-48	37	14	of	of	ADP
issue-48	37	15	the	the	DET
issue-48	37	16	brand	brand	NOUN
issue-48	37	17	life	life	NOUN
issue-48	37	18	cycle	cycle	NOUN
issue-48	37	19	are	be	AUX
issue-48	37	20	increasingly	increasingly	ADV
issue-48	37	21	gaining	gain	VERB
issue-48	37	22	relevance	relevance	NOUN
issue-48	37	23	.	.	PUNCT
issue-48	38	1	the	the	DET
issue-48	38	2	articles	article	NOUN
issue-48	38	3	of	of	ADP
issue-48	38	4	domestic	domestic	ADJ
issue-48	38	5	and	and	CCONJ
issue-48	38	6	foreign	foreign	ADJ
issue-48	38	7	scientists	scientist	NOUN
issue-48	38	8	and	and	CCONJ
issue-48	38	9	brand	brand	NOUN
issue-48	38	10	managers	manager	NOUN
issue-48	38	11	:	:	PUNCT
issue-48	38	12	zozuliov	zozuliov	PROPN
issue-48	38	13	o.	o.	PROPN
issue-48	38	14	dligach	dligach	PROPN
issue-48	38	15	a.	a.	PROPN
issue-48	38	16	fedoriv	fedoriv	PROPN
issue-48	38	17	a.	a.	NOUN
issue-48	38	18	jones	jones	PROPN
issue-48	38	19	,	,	PUNCT
issue-48	38	20	d.	d.	PROPN
issue-48	38	21	,	,	PUNCT
issue-48	38	22	b.	b.	PROPN
issue-48	38	23	pustotin	pustotin	PROPN
issue-48	38	24	,	,	PUNCT
issue-48	38	25	d.	d.	PROPN
issue-48	38	26	ohilvi	ohilvi	PROPN
issue-48	38	27	,	,	PUNCT
issue-48	38	28	n.	n.	PROPN
issue-48	38	29	klyayn	klyayn	PROPN
issue-48	38	30	,	,	PUNCT
issue-48	38	31	d.	d.	PROPN
issue-48	38	32	traut	traut	PROPN
issue-48	38	33	,	,	PUNCT
issue-48	38	34	s.	s.	PROPN
issue-48	38	35	pronin	pronin	PROPN
issue-48	38	36	investigate	investigate	VERB
issue-48	38	37	and	and	CCONJ
issue-48	38	38	describe	describe	VERB
issue-48	38	39	the	the	DET
issue-48	38	40	factors	factor	NOUN
issue-48	38	41	affecting	affect	VERB
issue-48	38	42	the	the	DET
issue-48	38	43	wine	wine	NOUN
issue-48	38	44	brand	brand	NOUN
issue-48	38	45	life	life	NOUN
issue-48	38	46	cycle	cycle	NOUN
issue-48	38	47	,	,	PUNCT
issue-48	38	48	the	the	DET
issue-48	38	49	management	management	NOUN
issue-48	38	50	of	of	ADP
issue-48	38	51	which	which	PRON
issue-48	38	52	provides	provide	VERB
issue-48	38	53	gaining	gain	VERB
issue-48	38	54	competitive	competitive	ADJ
issue-48	38	55	advantage	advantage	NOUN
issue-48	38	56	at	at	ADP
issue-48	38	57	certain	certain	ADJ
issue-48	38	58	stages	stage	NOUN
issue-48	38	59	and	and	CCONJ
issue-48	38	60	allows	allow	VERB
issue-48	38	61	to	to	PART
issue-48	38	62	extend	extend	VERB
issue-48	38	63	the	the	DET
issue-48	38	64	brand	brand	NOUN
issue-48	38	65	in	in	ADP
issue-48	38	66	the	the	DET
issue-48	38	67	increasing	increase	VERB
issue-48	38	68	competition	competition	NOUN
issue-48	38	69	(	(	PUNCT
issue-48	38	70	jones	jones	PROPN
issue-48	38	71	,	,	PUNCT
issue-48	38	72	2005	2005	NUM
issue-48	38	73	,	,	PUNCT
issue-48	38	74	dligach	dligach	NOUN
issue-48	38	75	,	,	PUNCT
issue-48	38	76	2011	2011	NUM
issue-48	38	77	,	,	PUNCT
issue-48	38	78	fedoriv	fedoriv	ADJ
issue-48	38	79	,	,	PUNCT
issue-48	38	80	2013	2013	NUM
issue-48	38	81	,	,	PUNCT
issue-48	38	82	pustotin	pustotin	NOUN
issue-48	38	83	,	,	PUNCT
issue-48	38	84	2015	2015	NUM
issue-48	38	85	,	,	PUNCT
issue-48	38	86	trout	trout	NOUN
issue-48	38	87	,	,	PUNCT
issue-48	38	88	2012	2012	NUM
issue-48	38	89	)	)	PUNCT
issue-48	38	90	.	.	PUNCT
issue-48	39	1	but	but	CCONJ
issue-48	39	2	taking	take	VERB
issue-48	39	3	into	into	ADP
issue-48	39	4	account	account	NOUN
issue-48	39	5	the	the	DET
issue-48	39	6	specificity	specificity	NOUN
issue-48	39	7	of	of	ADP
issue-48	39	8	the	the	DET
issue-48	39	9	wine	wine	NOUN
issue-48	39	10	sector	sector	NOUN
issue-48	39	11	,	,	PUNCT
issue-48	39	12	the	the	DET
issue-48	39	13	issue	issue	NOUN
issue-48	39	14	of	of	ADP
issue-48	39	15	domestic	domestic	ADJ
issue-48	39	16	literature	literature	NOUN
issue-48	39	17	highlights	highlight	NOUN
issue-48	39	18	is	be	AUX
issue-48	39	19	incomplete	incomplete	ADJ
issue-48	39	20	and	and	CCONJ
issue-48	39	21	constantly	constantly	ADV
issue-48	39	22	needs	need	VERB
issue-48	39	23	new	new	ADJ
issue-48	39	24	and	and	CCONJ
issue-48	39	25	innovative	innovative	ADJ
issue-48	39	26	approaches	approach	NOUN
issue-48	39	27	to	to	ADP
issue-48	39	28	problem	problem	NOUN
issue-48	39	29	solving	solving	NOUN
issue-48	39	30	of	of	ADP
issue-48	39	31	the	the	DET
issue-48	39	32	wine	wine	NOUN
issue-48	39	33	brand	brand	NOUN
issue-48	39	34	effectiveness	effectiveness	NOUN
issue-48	39	35	.	.	PUNCT
issue-48	40	1	the	the	DET
issue-48	40	2	main	main	ADJ
issue-48	40	3	goal	goal	NOUN
issue-48	40	4	of	of	ADP
issue-48	40	5	this	this	DET
issue-48	40	6	work	work	NOUN
issue-48	40	7	is	be	AUX
issue-48	40	8	to	to	PART
issue-48	40	9	determine	determine	VERB
issue-48	40	10	the	the	DET
issue-48	40	11	life	life	NOUN
issue-48	40	12	cycle	cycle	NOUN
issue-48	40	13	of	of	ADP
issue-48	40	14	the	the	DET
issue-48	40	15	wine	wine	NOUN
issue-48	40	16	brand	brand	NOUN
issue-48	40	17	,	,	PUNCT
issue-48	40	18	develop	develop	VERB
issue-48	40	19	ways	way	NOUN
issue-48	40	20	to	to	PART
issue-48	40	21	improve	improve	VERB
issue-48	40	22	its	its	PRON
issue-48	40	23	effectiveness	effectiveness	NOUN
issue-48	40	24	at	at	ADP
issue-48	40	25	different	different	ADJ
issue-48	40	26	stages	stage	NOUN
issue-48	40	27	of	of	ADP
issue-48	40	28	the	the	DET
issue-48	40	29	life	life	NOUN
issue-48	40	30	cycle	cycle	NOUN
issue-48	40	31	.	.	PUNCT
issue-48	41	1	2	2	X
issue-48	41	2	.	.	X
issue-48	41	3	features	feature	NOUN
issue-48	41	4	of	of	ADP
issue-48	41	5	the	the	DET
issue-48	41	6	wine	wine	NOUN
issue-48	41	7	brand	brand	NOUN
issue-48	41	8	life	life	NOUN
issue-48	41	9	cycle	cycle	NOUN
issue-48	41	10	the	the	DET
issue-48	41	11	consumer	consumer	NOUN
issue-48	41	12	selects	select	VERB
issue-48	41	13	the	the	DET
issue-48	41	14	product	product	NOUN
issue-48	41	15	on	on	ADP
issue-48	41	16	an	an	DET
issue-48	41	17	emotional	emotional	ADJ
issue-48	41	18	level	level	NOUN
issue-48	41	19	and	and	CCONJ
issue-48	41	20	activity	activity	NOUN
issue-48	41	21	of	of	ADP
issue-48	41	22	the	the	DET
issue-48	41	23	company	company	NOUN
issue-48	41	24	is	be	AUX
issue-48	41	25	based	base	VERB
issue-48	41	26	on	on	ADP
issue-48	41	27	the	the	DET
issue-48	41	28	implementation	implementation	NOUN
issue-48	41	29	of	of	ADP
issue-48	41	30	a	a	DET
issue-48	41	31	technology	technology	NOUN
issue-48	41	32	aimed	aim	VERB
issue-48	41	33	at	at	ADP
issue-48	41	34	producing	produce	VERB
issue-48	41	35	high	high	ADJ
issue-48	41	36	quality	quality	NOUN
issue-48	41	37	products	product	NOUN
issue-48	41	38	as	as	ADP
issue-48	41	39	the	the	DET
issue-48	41	40	basis	basis	NOUN
issue-48	41	41	of	of	ADP
issue-48	41	42	introducing	introduce	VERB
issue-48	41	43	a	a	DET
issue-48	41	44	brand	brand	NOUN
issue-48	41	45	,	,	PUNCT
issue-48	41	46	it	it	PRON
issue-48	41	47	is	be	AUX
issue-48	41	48	the	the	DET
issue-48	41	49	presence	presence	NOUN
issue-48	41	50	of	of	ADP
issue-48	41	51	the	the	DET
issue-48	41	52	brand	brand	NOUN
issue-48	41	53	that	that	PRON
issue-48	41	54	will	will	AUX
issue-48	41	55	allow	allow	VERB
issue-48	41	56	the	the	DET
issue-48	41	57	manufacturer	manufacturer	NOUN
issue-48	41	58	to	to	PART
issue-48	41	59	build	build	VERB
issue-48	41	60	an	an	DET
issue-48	41	61	emotional	emotional	ADJ
issue-48	41	62	connection	connection	NOUN
issue-48	41	63	with	with	ADP
issue-48	41	64	the	the	DET
issue-48	41	65	consumer	consumer	NOUN
issue-48	41	66	.	.	PUNCT
issue-48	42	1	many	many	ADJ
issue-48	42	2	manufacturers	manufacturer	NOUN
issue-48	42	3	of	of	ADP
issue-48	42	4	wine	wine	NOUN
issue-48	42	5	products	product	NOUN
issue-48	42	6	are	be	AUX
issue-48	42	7	seeking	seek	VERB
issue-48	42	8	standard	standard	ADJ
issue-48	42	9	solutions	solution	NOUN
issue-48	42	10	with	with	ADP
issue-48	42	11	predictable	predictable	ADJ
issue-48	42	12	results	result	NOUN
issue-48	42	13	.	.	PUNCT
issue-48	43	1	but	but	CCONJ
issue-48	43	2	creating	create	VERB
issue-48	43	3	and	and	CCONJ
issue-48	43	4	promoting	promote	VERB
issue-48	43	5	of	of	ADP
issue-48	43	6	the	the	DET
issue-48	43	7	wine	wine	NOUN
issue-48	43	8	brand	brand	NOUN
issue-48	43	9	is	be	AUX
issue-48	43	10	always	always	ADV
issue-48	43	11	a	a	DET
issue-48	43	12	risk	risk	NOUN
issue-48	43	13	as	as	ADP
issue-48	43	14	consumers	consumer	NOUN
issue-48	43	15	’	’	PART
issue-48	43	16	emotions	emotion	NOUN
issue-48	43	17	can	can	AUX
issue-48	43	18	be	be	AUX
issue-48	43	19	very	very	ADV
issue-48	43	20	different	different	ADJ
issue-48	43	21	.	.	PUNCT
issue-48	44	1	the	the	DET
issue-48	44	2	correct	correct	ADJ
issue-48	44	3	system	system	NOUN
issue-48	44	4	for	for	ADP
issue-48	44	5	creating	create	VERB
issue-48	44	6	brand	brand	NOUN
issue-48	44	7	is	be	AUX
issue-48	44	8	the	the	DET
issue-48	44	9	main	main	ADJ
issue-48	44	10	secret	secret	NOUN
issue-48	44	11	of	of	ADP
issue-48	44	12	success	success	NOUN
issue-48	44	13	for	for	ADP
issue-48	44	14	any	any	DET
issue-48	44	15	manufacturer	manufacturer	NOUN
issue-48	44	16	.	.	PUNCT
issue-48	45	1	innovative	innovative	ADJ
issue-48	45	2	methods	method	NOUN
issue-48	45	3	must	must	AUX
issue-48	45	4	be	be	AUX
issue-48	45	5	at	at	ADP
issue-48	45	6	its	its	PRON
issue-48	45	7	core	core	NOUN
issue-48	45	8	.	.	PUNCT
issue-48	46	1	creating	create	VERB
issue-48	46	2	a	a	DET
issue-48	46	3	wine	wine	NOUN
issue-48	46	4	brand	brand	NOUN
issue-48	46	5	,	,	PUNCT
issue-48	46	6	especially	especially	ADV
issue-48	46	7	under	under	ADP
issue-48	46	8	current	current	ADJ
issue-48	46	9	difficult	difficult	ADJ
issue-48	46	10	conditions	condition	NOUN
issue-48	46	11	,	,	PUNCT
issue-48	46	12	foresees	foresee	VERB
issue-48	46	13	significant	significant	ADJ
issue-48	46	14	investments	investment	NOUN
issue-48	46	15	.	.	PUNCT
issue-48	47	1	bases	basis	NOUN
issue-48	47	2	for	for	ADP
issue-48	47	3	creating	create	VERB
issue-48	47	4	and	and	CCONJ
issue-48	47	5	promoting	promote	VERB
issue-48	47	6	a	a	DET
issue-48	47	7	wine	wine	NOUN
issue-48	47	8	brand	brand	NOUN
issue-48	47	9	are	be	AUX
issue-48	47	10	the	the	DET
issue-48	47	11	same	same	ADJ
issue-48	47	12	as	as	ADP
issue-48	47	13	in	in	ADP
issue-48	47	14	other	other	ADJ
issue-48	47	15	types	type	NOUN
issue-48	47	16	of	of	ADP
issue-48	47	17	business	business	NOUN
issue-48	47	18	:	:	PUNCT
issue-48	47	19	understanding	understand	VERB
issue-48	47	20	market	market	NOUN
issue-48	47	21	demands	demand	NOUN
issue-48	47	22	and	and	CCONJ
issue-48	47	23	anticipating	anticipate	VERB
issue-48	47	24	consumers	consumer	NOUN
issue-48	47	25	’	'	PUNCT
issue-48	47	26	wishes	wish	NOUN
issue-48	47	27	,	,	PUNCT
issue-48	47	28	knowing	know	VERB
issue-48	47	29	the	the	DET
issue-48	47	30	benefits	benefit	NOUN
issue-48	47	31	and	and	CCONJ
issue-48	47	32	features	feature	NOUN
issue-48	47	33	of	of	ADP
issue-48	47	34	the	the	DET
issue-48	47	35	product	product	NOUN
issue-48	47	36	–	–	PUNCT
issue-48	47	37	its	its	PRON
issue-48	47	38	strengths	strength	NOUN
issue-48	47	39	and	and	CCONJ
issue-48	47	40	weaknesses	weakness	NOUN
issue-48	47	41	,	,	PUNCT
issue-48	47	42	and	and	CCONJ
issue-48	47	43	also	also	ADV
issue-48	47	44	being	be	AUX
issue-48	47	45	informed	inform	VERB
issue-48	47	46	about	about	ADP
issue-48	47	47	the	the	DET
issue-48	47	48	products	product	NOUN
issue-48	47	49	of	of	ADP
issue-48	47	50	your	your	PRON
issue-48	47	51	competitors	competitor	NOUN
issue-48	47	52	.	.	PUNCT
issue-48	48	1	the	the	DET
issue-48	48	2	main	main	ADJ
issue-48	48	3	feature	feature	NOUN
issue-48	48	4	of	of	ADP
issue-48	48	5	work	work	NOUN
issue-48	48	6	with	with	ADP
issue-48	48	7	wine	wine	NOUN
issue-48	48	8	products	product	NOUN
issue-48	48	9	is	be	AUX
issue-48	48	10	a	a	DET
issue-48	48	11	differentiated	differentiated	ADJ
issue-48	48	12	approach	approach	NOUN
issue-48	48	13	to	to	ADP
issue-48	48	14	a	a	DET
issue-48	48	15	particular	particular	ADJ
issue-48	48	16	market	market	NOUN
issue-48	48	17	segment	segment	NOUN
issue-48	48	18	.	.	PUNCT
issue-48	49	1	the	the	DET
issue-48	49	2	effectiveness	effectiveness	NOUN
issue-48	49	3	of	of	ADP
issue-48	49	4	the	the	DET
issue-48	49	5	wine	wine	NOUN
issue-48	49	6	brand	brand	NOUN
issue-48	49	7	is	be	AUX
issue-48	49	8	significantly	significantly	ADV
issue-48	49	9	enhanced	enhance	VERB
issue-48	49	10	when	when	SCONJ
issue-48	49	11	the	the	DET
issue-48	49	12	brand	brand	NOUN
issue-48	49	13	is	be	AUX
issue-48	49	14	built	build	VERB
issue-48	49	15	on	on	ADP
issue-48	49	16	the	the	DET
issue-48	49	17	right	right	ADJ
issue-48	49	18	identified	identify	VERB
issue-48	49	19	trends	trend	NOUN
issue-48	49	20	and	and	CCONJ
issue-48	49	21	forecasts	forecast	NOUN
issue-48	49	22	of	of	ADP
issue-48	49	23	the	the	DET
issue-48	49	24	production	production	NOUN
issue-48	49	25	program	program	NOUN
issue-48	49	26	and	and	CCONJ
issue-48	49	27	reflects	reflect	VERB
issue-48	49	28	the	the	DET
issue-48	49	29	wishes	wish	NOUN
issue-48	49	30	,	,	PUNCT
issue-48	49	31	preferences	preference	NOUN
issue-48	49	32	and	and	CCONJ
issue-48	49	33	tastes	taste	NOUN
issue-48	49	34	of	of	ADP
issue-48	49	35	consumers	consumer	NOUN
issue-48	49	36	(	(	PUNCT
issue-48	49	37	fig	fig	NOUN
issue-48	49	38	.	.	PUNCT
issue-48	49	39	1	1	NUM
issue-48	49	40	)	)	PUNCT
issue-48	49	41	.	.	PUNCT
issue-48	50	1	stages	stage	NOUN
issue-48	50	2	of	of	ADP
issue-48	50	3	the	the	DET
issue-48	50	4	wine	wine	NOUN
issue-48	50	5	brand	brand	NOUN
issue-48	50	6	life	life	NOUN
issue-48	50	7	cycle	cycle	NOUN
issue-48	50	8	have	have	VERB
issue-48	50	9	the	the	DET
issue-48	50	10	following	follow	VERB
issue-48	50	11	features	feature	NOUN
issue-48	50	12	:	:	PUNCT
issue-48	50	13	on	on	ADP
issue-48	50	14	the	the	DET
issue-48	50	15	stage	stage	NOUN
issue-48	50	16	of	of	ADP
issue-48	50	17	development	development	NOUN
issue-48	50	18	of	of	ADP
issue-48	50	19	the	the	DET
issue-48	50	20	brand	brand	NOUN
issue-48	50	21	it	it	PRON
issue-48	50	22	is	be	AUX
issue-48	50	23	necessary	necessary	ADJ
issue-48	50	24	to	to	PART
issue-48	50	25	analyze	analyze	VERB
issue-48	50	26	the	the	DET
issue-48	50	27	market	market	NOUN
issue-48	50	28	,	,	PUNCT
issue-48	50	29	to	to	PART
issue-48	50	30	study	study	VERB
issue-48	50	31	competitors	competitor	NOUN
issue-48	50	32	’	’	PART
issue-48	50	33	experience	experience	NOUN
issue-48	50	34	and	and	CCONJ
issue-48	50	35	to	to	PART
issue-48	50	36	segment	segment	VERB
issue-48	50	37	customers	customer	NOUN
issue-48	50	38	with	with	ADP
issue-48	50	39	identifying	identify	VERB
issue-48	50	40	their	their	PRON
issue-48	50	41	key	key	ADJ
issue-48	50	42	needs	need	NOUN
issue-48	50	43	and	and	CCONJ
issue-48	50	44	desires	desire	NOUN
issue-48	50	45	,	,	PUNCT
issue-48	50	46	to	to	PART
issue-48	50	47	create	create	VERB
issue-48	50	48	a	a	DET
issue-48	50	49	wine	wine	NOUN
issue-48	50	50	product	product	NOUN
issue-48	50	51	positioning	positioning	NOUN
issue-48	50	52	,	,	PUNCT
issue-48	50	53	to	to	PART
issue-48	50	54	develop	develop	VERB
issue-48	50	55	a	a	DET
issue-48	50	56	system	system	NOUN
issue-48	50	57	of	of	ADP
issue-48	50	58	visual	visual	ADJ
issue-48	50	59	identity	identity	NOUN
issue-48	50	60	of	of	ADP
issue-48	50	61	the	the	DET
issue-48	50	62	brand	brand	NOUN
issue-48	50	63	,	,	PUNCT
issue-48	50	64	to	to	PART
issue-48	50	65	launch	launch	VERB
issue-48	50	66	a	a	DET
issue-48	50	67	series	series	NOUN
issue-48	50	68	of	of	ADP
issue-48	50	69	communication	communication	NOUN
issue-48	50	70	campaigns	campaign	NOUN
issue-48	50	71	to	to	PART
issue-48	50	72	come	come	VERB
issue-48	50	73	up	up	ADP
issue-48	50	74	with	with	ADP
issue-48	50	75	a	a	DET
issue-48	50	76	name	name	NOUN
issue-48	50	77	,	,	PUNCT
issue-48	50	78	to	to	PART
issue-48	50	79	elaborate	elaborate	VERB
issue-48	50	80	packaging	packaging	NOUN
issue-48	50	81	,	,	PUNCT
issue-48	50	82	label	label	NOUN
issue-48	50	83	and	and	CCONJ
issue-48	50	84	a	a	DET
issue-48	50	85	system	system	NOUN
issue-48	50	86	of	of	ADP
issue-48	50	87	visual	visual	ADJ
issue-48	50	88	identity	identity	NOUN
issue-48	50	89	.	.	PUNCT
issue-48	51	1	it	it	PRON
issue-48	51	2	is	be	AUX
issue-48	51	3	very	very	ADV
issue-48	51	4	important	important	ADJ
issue-48	51	5	that	that	SCONJ
issue-48	51	6	the	the	DET
issue-48	51	7	manufacturer	manufacturer	NOUN
issue-48	51	8	before	before	ADP
issue-48	51	9	the	the	DET
issue-48	51	10	introduction	introduction	NOUN
issue-48	51	11	of	of	ADP
issue-48	51	12	the	the	DET
issue-48	51	13	brand	brand	NOUN
issue-48	51	14	to	to	ADP
issue-48	51	15	the	the	DET
issue-48	51	16	market	market	NOUN
issue-48	51	17	would	would	AUX
issue-48	51	18	be	be	AUX
issue-48	51	19	ready	ready	ADJ
issue-48	51	20	to	to	PART
issue-48	51	21	have	have	VERB
issue-48	51	22	clear	clear	ADJ
issue-48	51	23	and	and	CCONJ
issue-48	51	24	complete	complete	ADJ
issue-48	51	25	understanding	understanding	NOUN
issue-48	51	26	of	of	ADP
issue-48	51	27	the	the	DET
issue-48	51	28	situation	situation	NOUN
issue-48	51	29	in	in	ADP
issue-48	51	30	logistics	logistic	NOUN
issue-48	51	31	,	,	PUNCT
issue-48	51	32	seasonality	seasonality	NOUN
issue-48	51	33	of	of	ADP
issue-48	51	34	consumption	consumption	NOUN
issue-48	51	35	,	,	PUNCT
issue-48	51	36	seasonal	seasonal	ADJ
issue-48	51	37	promotional	promotional	ADJ
issue-48	51	38	activity	activity	NOUN
issue-48	51	39	,	,	PUNCT
issue-48	51	40	knowledge	knowledge	NOUN
issue-48	51	41	of	of	ADP
issue-48	51	42	competitors	competitor	NOUN
issue-48	51	43	’	’	PART
issue-48	51	44	activity	activity	NOUN
issue-48	51	45	,	,	PUNCT
issue-48	51	46	knowledge	knowledge	NOUN
issue-48	51	47	of	of	ADP
issue-48	51	48	the	the	DET
issue-48	51	49	target	target	NOUN
issue-48	51	50	audience	audience	NOUN
issue-48	51	51	and	and	CCONJ
issue-48	51	52	others	other	NOUN
issue-48	51	53	;	;	PUNCT
issue-48	51	54	the	the	DET
issue-48	51	55	stage	stage	NOUN
issue-48	51	56	of	of	ADP
issue-48	51	57	introduction	introduction	NOUN
issue-48	51	58	of	of	ADP
issue-48	51	59	the	the	DET
issue-48	51	60	brand	brand	NOUN
issue-48	51	61	in	in	ADP
issue-48	51	62	the	the	DET
issue-48	51	63	market	market	NOUN
issue-48	51	64	is	be	AUX
issue-48	51	65	the	the	DET
issue-48	51	66	most	most	ADV
issue-48	51	67	difficult	difficult	ADJ
issue-48	51	68	and	and	CCONJ
issue-48	51	69	risky	risky	ADJ
issue-48	51	70	task	task	NOUN
issue-48	51	71	.	.	PUNCT
issue-48	52	1	this	this	DET
issue-48	52	2	stage	stage	NOUN
issue-48	52	3	is	be	AUX
issue-48	52	4	charecterized	charecterize	VERB
issue-48	52	5	with	with	ADP
issue-48	52	6	instability	instability	NOUN
issue-48	52	7	,	,	PUNCT
issue-48	52	8	costs	cost	NOUN
issue-48	52	9	,	,	PUNCT
issue-48	52	10	even	even	ADV
issue-48	52	11	losses	loss	NOUN
issue-48	52	12	for	for	ADP
issue-48	52	13	the	the	DET
issue-48	52	14	manufacturer	manufacturer	NOUN
issue-48	52	15	.	.	PUNCT
issue-48	53	1	at	at	ADP
issue-48	53	2	the	the	DET
issue-48	53	3	stage	stage	NOUN
issue-48	53	4	of	of	ADP
issue-48	53	5	implementation	implementation	NOUN
issue-48	53	6	of	of	ADP
issue-48	53	7	the	the	DET
issue-48	53	8	brand	brand	NOUN
issue-48	53	9	it	it	PRON
issue-48	53	10	is	be	AUX
issue-48	53	11	important	important	ADJ
issue-48	53	12	to	to	PART
issue-48	53	13	pay	pay	VERB
issue-48	53	14	attention	attention	NOUN
issue-48	53	15	to	to	ADP
issue-48	53	16	the	the	DET
issue-48	53	17	preliminary	preliminary	ADJ
issue-48	53	18	key	key	ADJ
issue-48	53	19	factors	factor	NOUN
issue-48	53	20	:	:	PUNCT
issue-48	53	21	the	the	DET
issue-48	53	22	right	right	ADJ
issue-48	53	23	moment	moment	NOUN
issue-48	53	24	,	,	PUNCT
issue-48	53	25	a	a	DET
issue-48	53	26	high	high	ADJ
issue-48	53	27	-	-	PUNCT
issue-48	53	28	quality	quality	NOUN
issue-48	53	29	product	product	NOUN
issue-48	53	30	,	,	PUNCT
issue-48	53	31	distribution	distribution	NOUN
issue-48	53	32	,	,	PUNCT
issue-48	53	33	knowledge	knowledge	NOUN
issue-48	53	34	of	of	ADP
issue-48	53	35	the	the	DET
issue-48	53	36	target	target	NOUN
issue-48	53	37	audience	audience	NOUN
issue-48	53	38	,	,	PUNCT
issue-48	53	39	a	a	DET
issue-48	53	40	clear	clear	ADJ
issue-48	53	41	message	message	NOUN
issue-48	53	42	and	and	CCONJ
issue-48	53	43	clearly	clearly	ADV
issue-48	53	44	deliberated	deliberate	VERB
issue-48	53	45	advertising	advertising	NOUN
issue-48	53	46	strategy	strategy	NOUN
issue-48	53	47	.	.	PUNCT
issue-48	54	1	new	new	ADJ
issue-48	54	2	brands	brand	NOUN
issue-48	54	3	that	that	PRON
issue-48	54	4	started	start	VERB
issue-48	54	5	in	in	ADP
issue-48	54	6	the	the	DET
issue-48	54	7	market	market	NOUN
issue-48	54	8	during	during	ADP
issue-48	54	9	the	the	DET
issue-48	54	10	period	period	NOUN
issue-48	54	11	of	of	ADP
issue-48	54	12	decreasing	decrease	VERB
issue-48	54	13	leaders	leader	NOUN
issue-48	54	14	’	'	PUNCT
issue-48	54	15	activity	activity	NOUN
issue-48	54	16	tend	tend	VERB
issue-48	54	17	to	to	PART
issue-48	54	18	occupying	occupy	VERB
issue-48	54	19	rapidly	rapidly	ADV
issue-48	54	20	a	a	DET
issue-48	54	21	significant	significant	ADJ
issue-48	54	22	share	share	NOUN
issue-48	54	23	,	,	PUNCT
issue-48	54	24	and	and	CCONJ
issue-48	54	25	helding	helde	VERB
issue-48	54	26	it	it	PRON
issue-48	54	27	for	for	ADP
issue-48	54	28	several	several	ADJ
issue-48	54	29	years	year	NOUN
issue-48	54	30	.	.	PUNCT
issue-48	55	1	the	the	DET
issue-48	55	2	brand	brand	NOUN
issue-48	55	3	affects	affect	VERB
issue-48	55	4	the	the	DET
issue-48	55	5	perception	perception	NOUN
issue-48	55	6	of	of	ADP
issue-48	55	7	the	the	DET
issue-48	55	8	product	product	NOUN
issue-48	55	9	,	,	PUNCT
issue-48	55	10	the	the	DET
issue-48	55	11	competition	competition	NOUN
issue-48	55	12	,	,	PUNCT
issue-48	55	13	facilitating	facilitate	VERB
issue-48	55	14	the	the	DET
issue-48	55	15	entry	entry	NOUN
issue-48	55	16	and	and	CCONJ
issue-48	55	17	negotiations	negotiation	NOUN
issue-48	55	18	with	with	ADP
issue-48	55	19	retailers	retailer	NOUN
issue-48	55	20	,	,	PUNCT
issue-48	55	21	helping	help	VERB
issue-48	55	22	to	to	PART
issue-48	55	23	create	create	VERB
issue-48	55	24	fashion	fashion	NOUN
issue-48	55	25	.	.	PUNCT
issue-48	56	1	thanks	thank	NOUN
issue-48	56	2	to	to	ADP
issue-48	56	3	the	the	DET
issue-48	56	4	right	right	ADJ
issue-48	56	5	implementation	implementation	NOUN
issue-48	56	6	of	of	ADP
issue-48	56	7	the	the	DET
issue-48	56	8	brand	brand	NOUN
issue-48	56	9	a	a	DET
issue-48	56	10	consumer	consumer	NOUN
issue-48	56	11	becomes	become	VERB
issue-48	56	12	less	less	ADV
issue-48	56	13	sensitive	sensitive	ADJ
issue-48	56	14	to	to	ADP
issue-48	56	15	the	the	DET
issue-48	56	16	price	price	NOUN
issue-48	56	17	and	and	CCONJ
issue-48	56	18	the	the	DET
issue-48	56	19	brand	brand	NOUN
issue-48	56	20	suffers	suffer	VERB
issue-48	56	21	much	much	ADV
issue-48	56	22	less	less	ADJ
issue-48	56	23	pressure	pressure	NOUN
issue-48	56	24	from	from	ADP
issue-48	56	25	the	the	DET
issue-48	56	26	innovation	innovation	NOUN
issue-48	56	27	processes	process	NOUN
issue-48	56	28	;	;	PUNCT
issue-48	56	29	the	the	DET
issue-48	56	30	stage	stage	NOUN
issue-48	56	31	of	of	ADP
issue-48	56	32	growth	growth	NOUN
issue-48	56	33	of	of	ADP
issue-48	56	34	the	the	DET
issue-48	56	35	brand	brand	NOUN
issue-48	56	36	the	the	DET
issue-48	56	37	brand	brand	NOUN
issue-48	56	38	is	be	AUX
issue-48	56	39	characterized	characterize	VERB
issue-48	56	40	with	with	ADP
issue-48	56	41	active	active	ADJ
issue-48	56	42	introduction	introduction	NOUN
issue-48	56	43	of	of	ADP
issue-48	56	44	the	the	DET
issue-48	56	45	brand	brand	NOUN
issue-48	56	46	to	to	ADP
issue-48	56	47	the	the	DET
issue-48	56	48	market	market	NOUN
issue-48	56	49	,	,	PUNCT
issue-48	56	50	a	a	DET
issue-48	56	51	powerful	powerful	ADJ
issue-48	56	52	advertising	advertising	NOUN
issue-48	56	53	support	support	NOUN
issue-48	56	54	,	,	PUNCT
issue-48	56	55	increasing	increase	VERB
issue-48	56	56	spending	spending	NOUN
issue-48	56	57	on	on	ADP
issue-48	56	58	marketing	marketing	NOUN
issue-48	56	59	activities	activity	NOUN
issue-48	56	60	.	.	PUNCT
issue-48	57	1	the	the	DET
issue-48	57	2	intensive	intensive	ADJ
issue-48	57	3	growth	growth	NOUN
issue-48	57	4	may	may	AUX
issue-48	57	5	be	be	AUX
issue-48	57	6	extended	extend	VERB
issue-48	57	7	pr	pr	NOUN
issue-48	57	8	of	of	ADP
issue-48	57	9	it	it	PRON
issue-48	57	10	,	,	PUNCT
issue-48	57	11	b	b	X
issue-48	57	12	introduction	introduction	NOUN
issue-48	57	13	growth	growth	NOUN
issue-48	57	14	saturation	saturation	NOUN
issue-48	57	15	duration	duration	NOUN
issue-48	57	16	of	of	ADP
issue-48	57	17	a	a	DET
issue-48	57	18	saturation	saturation	NOUN
issue-48	57	19	stage	stage	NOUN
issue-48	57	20	(	(	PUNCT
issue-48	57	21	loyalty	loyalty	NOUN
issue-48	57	22	)	)	PUNCT
issue-48	57	23	is	be	AUX
issue-48	57	24	determined	determine	VERB
issue-48	57	25	by	by	ADP
issue-48	57	26	the	the	DET
issue-48	57	27	term	term	NOUN
issue-48	57	28	of	of	ADP
issue-48	57	29	maximum	maximum	ADJ
issue-48	57	30	demand	demand	NOUN
issue-48	57	31	for	for	ADP
issue-48	57	32	goods	good	NOUN
issue-48	57	33	stages	stage	NOUN
issue-48	57	34	in	in	ADP
issue-48	57	35	the	the	DET
issue-48	57	36	life	life	NOUN
issue-48	57	37	cycle	cycle	NOUN
issue-48	57	38	of	of	ADP
issue-48	57	39	the	the	DET
issue-48	57	40	brand	brand	NOUN
issue-48	57	41	time	time	NOUN
issue-48	57	42	,	,	PUNCT
issue-48	57	43	t	t	PROPN
issue-48	57	44	б	б	AUX
issue-48	57	45	working	work	VERB
issue-48	57	46	out	out	ADP
issue-48	57	47	fig	fig	NOUN
issue-48	57	48	.	.	PUNCT
issue-48	58	1	1	1	X
issue-48	58	2	.	.	X
issue-48	58	3	the	the	DET
issue-48	58	4	life	life	NOUN
issue-48	58	5	cycle	cycle	NOUN
issue-48	58	6	of	of	ADP
issue-48	58	7	the	the	DET
issue-48	58	8	wine	wine	NOUN
issue-48	58	9	brand	brand	PROPN
issue-48	58	10	baltic	baltic	PROPN
issue-48	58	11	journal	journal	PROPN
issue-48	58	12	of	of	ADP
issue-48	58	13	economic	economic	ADJ
issue-48	58	14	studies	study	NOUN
issue-48	58	15	124	124	NUM
issue-48	58	16	vol	vol	NOUN
issue-48	58	17	.	.	PROPN
issue-48	59	1	1	1	NUM
issue-48	59	2	,	,	PUNCT
issue-48	59	3	no	no	INTJ
issue-48	59	4	.	.	NOUN
issue-48	59	5	2	2	NUM
issue-48	59	6	,	,	PUNCT
issue-48	59	7	2015	2015	NUM
issue-48	59	8	by	by	ADP
issue-48	59	9	additional	additional	ADJ
issue-48	59	10	stimulation	stimulation	NOUN
issue-48	59	11	of	of	ADP
issue-48	59	12	consumers	consumer	NOUN
issue-48	59	13	through	through	ADP
issue-48	59	14	a	a	DET
issue-48	59	15	variety	variety	NOUN
issue-48	59	16	of	of	ADP
issue-48	59	17	marketing	marketing	NOUN
issue-48	59	18	tools	tool	NOUN
issue-48	59	19	,	,	PUNCT
issue-48	59	20	such	such	ADJ
issue-48	59	21	as	as	ADP
issue-48	59	22	finding	find	VERB
issue-48	59	23	new	new	ADJ
issue-48	59	24	distribution	distribution	NOUN
issue-48	59	25	channels	channel	NOUN
issue-48	59	26	,	,	PUNCT
issue-48	59	27	expanding	expand	VERB
issue-48	59	28	segments	segment	NOUN
issue-48	59	29	.	.	PUNCT
issue-48	60	1	the	the	DET
issue-48	60	2	stage	stage	NOUN
issue-48	60	3	of	of	ADP
issue-48	60	4	saturation	saturation	NOUN
issue-48	60	5	(	(	PUNCT
issue-48	60	6	loyalty	loyalty	NOUN
issue-48	60	7	)	)	PUNCT
issue-48	60	8	is	be	AUX
issue-48	60	9	usually	usually	ADV
issue-48	60	10	much	much	ADV
issue-48	60	11	longer	long	ADJ
issue-48	60	12	than	than	ADP
issue-48	60	13	the	the	DET
issue-48	60	14	previous	previous	ADJ
issue-48	60	15	stages	stage	NOUN
issue-48	60	16	,	,	PUNCT
issue-48	60	17	and	and	CCONJ
issue-48	60	18	the	the	DET
issue-48	60	19	producer	producer	NOUN
issue-48	60	20	,	,	PUNCT
issue-48	60	21	usually	usually	ADV
issue-48	60	22	seeks	seek	VERB
issue-48	60	23	to	to	PART
issue-48	60	24	extend	extend	VERB
issue-48	60	25	it	it	PRON
issue-48	60	26	further	far	ADV
issue-48	60	27	.	.	PUNCT
issue-48	61	1	the	the	DET
issue-48	61	2	phase	phase	NOUN
issue-48	61	3	of	of	ADP
issue-48	61	4	saturation	saturation	NOUN
issue-48	61	5	is	be	AUX
issue-48	61	6	defined	define	VERB
issue-48	61	7	by	by	ADP
issue-48	61	8	the	the	DET
issue-48	61	9	term	term	NOUN
issue-48	61	10	of	of	ADP
issue-48	61	11	product	product	NOUN
issue-48	61	12	presence	presence	NOUN
issue-48	61	13	in	in	ADP
issue-48	61	14	the	the	DET
issue-48	61	15	market	market	NOUN
issue-48	61	16	(	(	PUNCT
issue-48	61	17	pyankova	pyankova	NOUN
issue-48	61	18	,	,	PUNCT
issue-48	61	19	2012	2012	NUM
issue-48	61	20	)	)	PUNCT
issue-48	61	21	.	.	PUNCT
issue-48	62	1	important	important	ADJ
issue-48	62	2	tools	tool	NOUN
issue-48	62	3	of	of	ADP
issue-48	62	4	support	support	NOUN
issue-48	62	5	at	at	ADP
issue-48	62	6	saturation	saturation	NOUN
issue-48	62	7	stage	stage	NOUN
issue-48	62	8	are	be	AUX
issue-48	62	9	:	:	PUNCT
issue-48	62	10	an	an	DET
issue-48	62	11	efficient	efficient	ADJ
issue-48	62	12	distribution	distribution	NOUN
issue-48	62	13	system	system	NOUN
issue-48	62	14	,	,	PUNCT
issue-48	62	15	good	good	ADJ
issue-48	62	16	marketing	marketing	NOUN
issue-48	62	17	,	,	PUNCT
issue-48	62	18	competitive	competitive	ADJ
issue-48	62	19	product	product	NOUN
issue-48	62	20	price	price	NOUN
issue-48	62	21	,	,	PUNCT
issue-48	62	22	innovative	innovative	ADJ
issue-48	62	23	method	method	NOUN
issue-48	62	24	of	of	ADP
issue-48	62	25	quality	quality	NOUN
issue-48	62	26	control	control	NOUN
issue-48	62	27	,	,	PUNCT
issue-48	62	28	narrow	narrow	ADJ
issue-48	62	29	and	and	CCONJ
issue-48	62	30	precise	precise	ADJ
issue-48	62	31	positioning	positioning	NOUN
issue-48	62	32	.	.	PUNCT
issue-48	63	1	3	3	X
issue-48	63	2	.	.	NUM
issue-48	63	3	factors	factor	NOUN
issue-48	63	4	that	that	PRON
issue-48	63	5	affect	affect	VERB
issue-48	63	6	the	the	DET
issue-48	63	7	wine	wine	NOUN
issue-48	63	8	brand	brand	NOUN
issue-48	63	9	lifetime	lifetime	NOUN
issue-48	63	10	the	the	DET
issue-48	63	11	key	key	ADJ
issue-48	63	12	strategic	strategic	ADJ
issue-48	63	13	factors	factor	NOUN
issue-48	63	14	that	that	PRON
issue-48	63	15	influence	influence	VERB
issue-48	63	16	the	the	DET
issue-48	63	17	wine	wine	NOUN
issue-48	63	18	brand	brand	NOUN
issue-48	63	19	life	life	NOUN
issue-48	63	20	cycle	cycle	NOUN
issue-48	63	21	are	be	AUX
issue-48	63	22	the	the	DET
issue-48	63	23	product	product	NOUN
issue-48	63	24	life	life	NOUN
issue-48	63	25	cycle	cycle	NOUN
issue-48	63	26	and	and	CCONJ
issue-48	63	27	the	the	DET
issue-48	63	28	market	market	NOUN
issue-48	63	29	life	life	NOUN
issue-48	63	30	cycle	cycle	NOUN
issue-48	63	31	.	.	PUNCT
issue-48	64	1	thus	thus	ADV
issue-48	64	2	,	,	PUNCT
issue-48	64	3	from	from	ADP
issue-48	64	4	the	the	DET
issue-48	64	5	first	first	ADJ
issue-48	64	6	steps	step	NOUN
issue-48	64	7	of	of	ADP
issue-48	64	8	brand	brand	NOUN
issue-48	64	9	promoting	promote	VERB
issue-48	64	10	it	it	PRON
issue-48	64	11	is	be	AUX
issue-48	64	12	important	important	ADJ
issue-48	64	13	to	to	PART
issue-48	64	14	predict	predict	VERB
issue-48	64	15	the	the	DET
issue-48	64	16	lifetime	lifetime	NOUN
issue-48	64	17	of	of	ADP
issue-48	64	18	the	the	DET
issue-48	64	19	product	product	NOUN
issue-48	64	20	and	and	CCONJ
issue-48	64	21	the	the	DET
issue-48	64	22	market	market	NOUN
issue-48	64	23	.	.	PUNCT
issue-48	65	1	ukrainian	ukrainian	ADJ
issue-48	65	2	wine	wine	NOUN
issue-48	65	3	market	market	NOUN
issue-48	65	4	in	in	ADP
issue-48	65	5	recent	recent	ADJ
issue-48	65	6	years	year	NOUN
issue-48	65	7	has	have	AUX
issue-48	65	8	undergone	undergo	VERB
issue-48	65	9	a	a	DET
issue-48	65	10	number	number	NOUN
issue-48	65	11	of	of	ADP
issue-48	65	12	changes	change	NOUN
issue-48	65	13	as	as	ADP
issue-48	65	14	for	for	ADP
issue-48	65	15	the	the	DET
issue-48	65	16	european	european	ADJ
issue-48	65	17	values	value	NOUN
issue-48	65	18	and	and	CCONJ
issue-48	65	19	preferences	preference	NOUN
issue-48	65	20	.	.	PUNCT
issue-48	66	1	the	the	DET
issue-48	66	2	share	share	NOUN
issue-48	66	3	of	of	ADP
issue-48	66	4	wine	wine	NOUN
issue-48	66	5	production	production	NOUN
issue-48	66	6	in	in	ADP
issue-48	66	7	ukraine	ukraine	NOUN
issue-48	66	8	accounts	account	NOUN
issue-48	66	9	for	for	ADP
issue-48	66	10	about	about	ADV
issue-48	66	11	10	10	NUM
issue-48	66	12	%	%	NOUN
issue-48	66	13	of	of	ADP
issue-48	66	14	total	total	ADJ
issue-48	66	15	consumption	consumption	NOUN
issue-48	66	16	of	of	ADP
issue-48	66	17	alcohol	alcohol	NOUN
issue-48	66	18	.	.	PUNCT
issue-48	67	1	at	at	ADP
issue-48	67	2	the	the	DET
issue-48	67	3	same	same	ADJ
issue-48	67	4	time	time	NOUN
issue-48	67	5	,	,	PUNCT
issue-48	67	6	in	in	ADP
issue-48	67	7	european	european	ADJ
issue-48	67	8	countries	country	NOUN
issue-48	67	9	in	in	ADP
issue-48	67	10	the	the	DET
issue-48	67	11	structure	structure	NOUN
issue-48	67	12	of	of	ADP
issue-48	67	13	drinking	drink	VERB
issue-48	67	14	wine	wine	NOUN
issue-48	67	15	occupies	occupy	VERB
issue-48	67	16	70	70	NUM
issue-48	67	17	-	-	SYM
issue-48	67	18	80	80	NUM
issue-48	67	19	%	%	NOUN
issue-48	67	20	,	,	PUNCT
issue-48	67	21	which	which	PRON
issue-48	67	22	demonstrates	demonstrate	VERB
issue-48	67	23	the	the	DET
issue-48	67	24	potential	potential	NOUN
issue-48	67	25	of	of	ADP
issue-48	67	26	growth	growth	NOUN
issue-48	67	27	of	of	ADP
issue-48	67	28	the	the	DET
issue-48	67	29	ukrainian	ukrainian	ADJ
issue-48	67	30	wine	wine	NOUN
issue-48	67	31	market	market	NOUN
issue-48	67	32	.	.	PUNCT
issue-48	68	1	the	the	DET
issue-48	68	2	reason	reason	NOUN
issue-48	68	3	is	be	AUX
issue-48	68	4	that	that	SCONJ
issue-48	68	5	all	all	DET
issue-48	68	6	products	product	NOUN
issue-48	68	7	go	go	VERB
issue-48	68	8	through	through	ADP
issue-48	68	9	similar	similar	ADJ
issue-48	68	10	stages	stage	NOUN
issue-48	68	11	of	of	ADP
issue-48	68	12	public	public	ADJ
issue-48	68	13	recognition	recognition	NOUN
issue-48	68	14	.	.	PUNCT
issue-48	69	1	as	as	SCONJ
issue-48	69	2	the	the	DET
issue-48	69	3	society	society	NOUN
issue-48	69	4	begins	begin	VERB
issue-48	69	5	to	to	PART
issue-48	69	6	accept	accept	VERB
issue-48	69	7	and	and	CCONJ
issue-48	69	8	support	support	VERB
issue-48	69	9	innovation	innovation	NOUN
issue-48	69	10	,	,	PUNCT
issue-48	69	11	new	new	ADJ
issue-48	69	12	product	product	NOUN
issue-48	69	13	increases	increase	VERB
issue-48	69	14	,	,	PUNCT
issue-48	69	15	and	and	CCONJ
issue-48	69	16	ultimately	ultimately	ADV
issue-48	69	17	reaches	reach	VERB
issue-48	69	18	maturity	maturity	NOUN
issue-48	69	19	.	.	PUNCT
issue-48	70	1	when	when	SCONJ
issue-48	70	2	there	there	PRON
issue-48	70	3	is	be	VERB
issue-48	70	4	a	a	DET
issue-48	70	5	better	well	ADJ
issue-48	70	6	alternative	alternative	ADJ
issue-48	70	7	product	product	NOUN
issue-48	70	8	or	or	CCONJ
issue-48	70	9	when	when	SCONJ
issue-48	70	10	at	at	ADP
issue-48	70	11	changing	change	VERB
issue-48	70	12	social	social	ADJ
issue-48	70	13	benefits	benefit	NOUN
issue-48	70	14	,	,	PUNCT
issue-48	70	15	sales	sale	NOUN
issue-48	70	16	volume	volume	NOUN
issue-48	70	17	is	be	AUX
issue-48	70	18	directed	direct	VERB
issue-48	70	19	on	on	ADP
issue-48	70	20	the	the	DET
issue-48	70	21	decline	decline	NOUN
issue-48	70	22	,	,	PUNCT
issue-48	70	23	the	the	DET
issue-48	70	24	conditions	condition	NOUN
issue-48	70	25	for	for	ADP
issue-48	70	26	transition	transition	NOUN
issue-48	70	27	to	to	ADP
issue-48	70	28	the	the	DET
issue-48	70	29	final	final	ADJ
issue-48	70	30	stage	stage	NOUN
issue-48	70	31	of	of	ADP
issue-48	70	32	the	the	DET
issue-48	70	33	life	life	NOUN
issue-48	70	34	cycle	cycle	NOUN
issue-48	70	35	–	–	PUNCT
issue-48	70	36	«	«	PUNCT
issue-48	70	37	recession»are	recession»are	AUX
issue-48	70	38	created	create	VERB
issue-48	70	39	.	.	PUNCT
issue-48	71	1	with	with	ADP
issue-48	71	2	brand	brand	NOUN
issue-48	71	3	it	it	PRON
issue-48	71	4	is	be	AUX
issue-48	71	5	possible	possible	ADJ
issue-48	71	6	to	to	PART
issue-48	71	7	provide	provide	VERB
issue-48	71	8	growth	growth	NOUN
issue-48	71	9	on	on	ADP
issue-48	71	10	a	a	DET
issue-48	71	11	falling	fall	VERB
issue-48	71	12	market	market	NOUN
issue-48	71	13	;	;	PUNCT
issue-48	71	14	increasing	increase	VERB
issue-48	71	15	the	the	DET
issue-48	71	16	market	market	NOUN
issue-48	71	17	share	share	NOUN
issue-48	71	18	under	under	ADP
issue-48	71	19	conditions	condition	NOUN
issue-48	71	20	of	of	ADP
issue-48	71	21	high	high	ADJ
issue-48	71	22	competition	competition	NOUN
issue-48	71	23	;	;	PUNCT
issue-48	71	24	joining	join	VERB
issue-48	71	25	the	the	DET
issue-48	71	26	market	market	NOUN
issue-48	71	27	with	with	ADP
issue-48	71	28	innovative	innovative	ADJ
issue-48	71	29	products	product	NOUN
issue-48	71	30	in	in	ADP
issue-48	71	31	order	order	NOUN
issue-48	71	32	to	to	PART
issue-48	71	33	develop	develop	VERB
issue-48	71	34	new	new	ADJ
issue-48	71	35	marketing	marketing	NOUN
issue-48	71	36	strategies	strategy	NOUN
issue-48	71	37	.	.	PUNCT
issue-48	72	1	firstly	firstly	ADV
issue-48	72	2	,	,	PUNCT
issue-48	72	3	for	for	ADP
issue-48	72	4	effective	effective	ADJ
issue-48	72	5	communication	communication	NOUN
issue-48	72	6	it	it	PRON
issue-48	72	7	is	be	AUX
issue-48	72	8	necessary	necessary	ADJ
issue-48	72	9	to	to	PART
issue-48	72	10	provide	provide	VERB
issue-48	72	11	important	important	ADJ
issue-48	72	12	,	,	PUNCT
issue-48	72	13	understandable	understandable	ADJ
issue-48	72	14	and	and	CCONJ
issue-48	72	15	attractive	attractive	ADJ
issue-48	72	16	idea	idea	NOUN
issue-48	72	17	.	.	PUNCT
issue-48	73	1	secondly	secondly	ADV
issue-48	73	2	,	,	PUNCT
issue-48	73	3	there	there	PRON
issue-48	73	4	must	must	AUX
issue-48	73	5	be	be	AUX
issue-48	73	6	adequate	adequate	ADJ
issue-48	73	7	resources	resource	NOUN
issue-48	73	8	for	for	ADP
issue-48	73	9	the	the	DET
issue-48	73	10	campaign	campaign	NOUN
issue-48	73	11	.	.	PUNCT
issue-48	74	1	thirdly	thirdly	ADV
issue-48	74	2	,	,	PUNCT
issue-48	74	3	the	the	DET
issue-48	74	4	success	success	NOUN
issue-48	74	5	rate	rate	NOUN
issue-48	74	6	increases	increase	VERB
issue-48	74	7	dramatically	dramatically	ADV
issue-48	74	8	if	if	SCONJ
issue-48	74	9	you	you	PRON
issue-48	74	10	join	join	VERB
issue-48	74	11	a	a	DET
issue-48	74	12	new	new	ADJ
issue-48	74	13	market	market	NOUN
issue-48	74	14	segment	segment	NOUN
issue-48	74	15	.	.	PUNCT
issue-48	75	1	it	it	PRON
issue-48	75	2	is	be	AUX
issue-48	75	3	also	also	ADV
issue-48	75	4	necessary	necessary	ADJ
issue-48	75	5	to	to	PART
issue-48	75	6	provide	provide	VERB
issue-48	75	7	the	the	DET
issue-48	75	8	right	right	ADJ
issue-48	75	9	choice	choice	NOUN
issue-48	75	10	of	of	ADP
issue-48	75	11	qualitative	qualitative	ADJ
issue-48	75	12	raw	raw	ADJ
issue-48	75	13	materials	material	NOUN
issue-48	75	14	.	.	PUNCT
issue-48	76	1	the	the	DET
issue-48	76	2	consideration	consideration	NOUN
issue-48	76	3	of	of	ADP
issue-48	76	4	these	these	DET
issue-48	76	5	factors	factor	NOUN
issue-48	76	6	affects	affect	VERB
issue-48	76	7	the	the	DET
issue-48	76	8	effectiveness	effectiveness	NOUN
issue-48	76	9	of	of	ADP
issue-48	76	10	the	the	DET
issue-48	76	11	wine	wine	NOUN
issue-48	76	12	brand	brand	NOUN
issue-48	76	13	under	under	ADP
issue-48	76	14	conditions	condition	NOUN
issue-48	76	15	of	of	ADP
issue-48	76	16	increasing	increase	VERB
issue-48	76	17	competition	competition	NOUN
issue-48	76	18	.	.	PUNCT
issue-48	77	1	4	4	X
issue-48	77	2	.	.	X
issue-48	77	3	wine	wine	NOUN
issue-48	77	4	brand	brand	NOUN
issue-48	77	5	in	in	ADP
issue-48	77	6	the	the	DET
issue-48	77	7	increasing	increase	VERB
issue-48	77	8	competition	competition	NOUN
issue-48	77	9	today	today	NOUN
issue-48	77	10	in	in	ADP
issue-48	77	11	the	the	DET
issue-48	77	12	domestic	domestic	ADJ
issue-48	77	13	market	market	NOUN
issue-48	77	14	of	of	ADP
issue-48	77	15	wine	wine	NOUN
issue-48	77	16	production	production	NOUN
issue-48	77	17	there	there	PRON
issue-48	77	18	is	be	VERB
issue-48	77	19	an	an	DET
issue-48	77	20	increasing	increase	VERB
issue-48	77	21	competition	competition	NOUN
issue-48	77	22	from	from	ADP
issue-48	77	23	other	other	ADJ
issue-48	77	24	states	state	NOUN
issue-48	77	25	producers	producer	NOUN
issue-48	77	26	that	that	PRON
issue-48	77	27	requires	require	VERB
issue-48	77	28	from	from	ADP
issue-48	77	29	local	local	ADJ
issue-48	77	30	wineries	winery	NOUN
issue-48	77	31	efficient	efficient	ADJ
issue-48	77	32	activities	activity	NOUN
issue-48	77	33	to	to	PART
issue-48	77	34	improve	improve	VERB
issue-48	77	35	competitiveness	competitiveness	NOUN
issue-48	77	36	.	.	PUNCT
issue-48	78	1	it	it	PRON
issue-48	78	2	also	also	ADV
issue-48	78	3	has	have	VERB
issue-48	78	4	its	its	PRON
issue-48	78	5	explanations	explanation	NOUN
issue-48	78	6	:	:	PUNCT
issue-48	78	7	difficult	difficult	ADJ
issue-48	78	8	economic	economic	ADJ
issue-48	78	9	conditions	condition	NOUN
issue-48	78	10	in	in	ADP
issue-48	78	11	the	the	DET
issue-48	78	12	industry	industry	NOUN
issue-48	78	13	,	,	PUNCT
issue-48	78	14	reducing	reduce	VERB
issue-48	78	15	the	the	DET
issue-48	78	16	commodity	commodity	NOUN
issue-48	78	17	market	market	NOUN
issue-48	78	18	,	,	PUNCT
issue-48	78	19	increasing	increase	VERB
issue-48	78	20	of	of	ADP
issue-48	78	21	restrictions	restriction	NOUN
issue-48	78	22	by	by	ADP
issue-48	78	23	the	the	DET
issue-48	78	24	state	state	NOUN
issue-48	78	25	.	.	PUNCT
issue-48	79	1	currently	currently	ADV
issue-48	79	2	,	,	PUNCT
issue-48	79	3	ukrainian	ukrainian	ADJ
issue-48	79	4	producers	producer	NOUN
issue-48	79	5	have	have	VERB
issue-48	79	6	difficulties	difficulty	NOUN
issue-48	79	7	in	in	ADP
issue-48	79	8	increasing	increase	VERB
issue-48	79	9	competitiveness	competitiveness	NOUN
issue-48	79	10	because	because	SCONJ
issue-48	79	11	the	the	DET
issue-48	79	12	competitive	competitive	ADJ
issue-48	79	13	advantage	advantage	NOUN
issue-48	79	14	primarily	primarily	ADV
issue-48	79	15	depends	depend	VERB
issue-48	79	16	on	on	ADP
issue-48	79	17	the	the	DET
issue-48	79	18	quality	quality	NOUN
issue-48	79	19	of	of	ADP
issue-48	79	20	wine	wine	NOUN
issue-48	79	21	production	production	NOUN
issue-48	79	22	and	and	CCONJ
issue-48	79	23	consumers	consumer	NOUN
issue-48	79	24	’	'	PUNCT
issue-48	79	25	confidence	confidence	NOUN
issue-48	79	26	.	.	PUNCT
issue-48	80	1	under	under	ADP
issue-48	80	2	current	current	ADJ
issue-48	80	3	difficult	difficult	ADJ
issue-48	80	4	conditions	condition	NOUN
issue-48	80	5	,	,	PUNCT
issue-48	80	6	domestic	domestic	ADJ
issue-48	80	7	producers	producer	NOUN
issue-48	80	8	face	face	VERB
issue-48	80	9	a	a	DET
issue-48	80	10	choice	choice	NOUN
issue-48	80	11	:	:	PUNCT
issue-48	80	12	to	to	PART
issue-48	80	13	roll	roll	VERB
issue-48	80	14	advertising	advertising	NOUN
issue-48	80	15	activity	activity	NOUN
issue-48	80	16	and	and	CCONJ
issue-48	80	17	leave	leave	VERB
issue-48	80	18	the	the	DET
issue-48	80	19	market	market	NOUN
issue-48	80	20	positions	position	NOUN
issue-48	80	21	or	or	CCONJ
issue-48	80	22	to	to	PART
issue-48	80	23	strengthen	strengthen	VERB
issue-48	80	24	their	their	PRON
issue-48	80	25	positions	position	NOUN
issue-48	80	26	and	and	CCONJ
issue-48	80	27	reduce	reduce	VERB
issue-48	80	28	the	the	DET
issue-48	80	29	distance	distance	NOUN
issue-48	80	30	with	with	ADP
issue-48	80	31	competitors	competitor	NOUN
issue-48	80	32	.	.	PUNCT
issue-48	81	1	in	in	ADP
issue-48	81	2	addition	addition	NOUN
issue-48	81	3	,	,	PUNCT
issue-48	81	4	the	the	DET
issue-48	81	5	ukrainian	ukrainian	ADJ
issue-48	81	6	market	market	NOUN
issue-48	81	7	of	of	ADP
issue-48	81	8	alcoholic	alcoholic	ADJ
issue-48	81	9	beverages	beverage	NOUN
issue-48	81	10	should	should	AUX
issue-48	81	11	consider	consider	VERB
issue-48	81	12	the	the	DET
issue-48	81	13	indirect	indirect	ADJ
issue-48	81	14	competition	competition	NOUN
issue-48	81	15	among	among	ADP
issue-48	81	16	other	other	ADJ
issue-48	81	17	types	type	NOUN
issue-48	81	18	of	of	ADP
issue-48	81	19	alcoholic	alcoholic	ADJ
issue-48	81	20	beverages	beverage	NOUN
issue-48	81	21	.	.	PUNCT
issue-48	82	1	as	as	SCONJ
issue-48	82	2	the	the	DET
issue-48	82	3	practice	practice	NOUN
issue-48	82	4	showed	show	VERB
issue-48	82	5	manufacturers	manufacturer	NOUN
issue-48	82	6	that	that	PRON
issue-48	82	7	build	build	VERB
issue-48	82	8	relationships	relationship	NOUN
issue-48	82	9	with	with	ADP
issue-48	82	10	consumers	consumer	NOUN
issue-48	82	11	on	on	ADP
issue-48	82	12	the	the	DET
issue-48	82	13	values	value	NOUN
issue-48	82	14	of	of	ADP
issue-48	82	15	the	the	DET
issue-48	82	16	brand	brand	NOUN
issue-48	82	17	are	be	AUX
issue-48	82	18	stronger	strong	ADJ
issue-48	82	19	and	and	CCONJ
issue-48	82	20	more	more	ADV
issue-48	82	21	profitable	profitable	ADJ
issue-48	82	22	than	than	ADP
issue-48	82	23	others	other	NOUN
issue-48	82	24	.	.	PUNCT
issue-48	83	1	consequently	consequently	ADV
issue-48	83	2	,	,	PUNCT
issue-48	83	3	the	the	DET
issue-48	83	4	domestic	domestic	ADJ
issue-48	83	5	brands	brand	NOUN
issue-48	83	6	to	to	PART
issue-48	83	7	ensure	ensure	VERB
issue-48	83	8	the	the	DET
issue-48	83	9	competitiveness	competitiveness	NOUN
issue-48	83	10	of	of	ADP
issue-48	83	11	products	product	NOUN
issue-48	83	12	are	be	AUX
issue-48	83	13	destined	destine	VERB
issue-48	83	14	to	to	PART
issue-48	83	15	radical	radical	ADJ
issue-48	83	16	,	,	PUNCT
issue-48	83	17	bright	bright	ADJ
issue-48	83	18	,	,	PUNCT
issue-48	83	19	brave	brave	ADJ
issue-48	83	20	decisions	decision	NOUN
issue-48	83	21	and	and	CCONJ
issue-48	83	22	are	be	AUX
issue-48	83	23	required	require	VERB
issue-48	83	24	to	to	PART
issue-48	83	25	be	be	AUX
issue-48	83	26	different	different	ADJ
issue-48	83	27	from	from	ADP
issue-48	83	28	existing	exist	VERB
issue-48	83	29	brands	brand	NOUN
issue-48	83	30	and	and	CCONJ
issue-48	83	31	surprise	surprise	NOUN
issue-48	83	32	by	by	ADP
issue-48	83	33	their	their	PRON
issue-48	83	34	originality	originality	NOUN
issue-48	83	35	and	and	CCONJ
issue-48	83	36	attractiveness	attractiveness	NOUN
issue-48	83	37	.	.	PUNCT
issue-48	84	1	consumers	consumer	NOUN
issue-48	84	2	appeal	appeal	VERB
issue-48	84	3	to	to	ADP
issue-48	84	4	the	the	DET
issue-48	84	5	brand	brand	NOUN
issue-48	84	6	that	that	PRON
issue-48	84	7	is	be	AUX
issue-48	84	8	increasing	increase	VERB
issue-48	84	9	its	its	PRON
issue-48	84	10	popularity	popularity	NOUN
issue-48	84	11	.	.	PUNCT
issue-48	85	1	5	5	X
issue-48	85	2	.	.	X
issue-48	85	3	factors	factor	NOUN
issue-48	85	4	influencing	influence	VERB
issue-48	85	5	the	the	DET
issue-48	85	6	choice	choice	NOUN
issue-48	85	7	of	of	ADP
issue-48	85	8	products	product	NOUN
issue-48	85	9	by	by	ADP
issue-48	85	10	consumers	consumer	NOUN
issue-48	85	11	factors	factor	NOUN
issue-48	85	12	influencing	influence	VERB
issue-48	85	13	the	the	DET
issue-48	85	14	choice	choice	NOUN
issue-48	85	15	of	of	ADP
issue-48	85	16	consumers	consumer	NOUN
issue-48	85	17	of	of	ADP
issue-48	85	18	products	product	NOUN
issue-48	85	19	include	include	VERB
issue-48	85	20	:	:	PUNCT
issue-48	85	21	high	high	ADJ
issue-48	85	22	quality	quality	NOUN
issue-48	85	23	,	,	PUNCT
issue-48	85	24	commitment	commitment	NOUN
issue-48	85	25	to	to	ADP
issue-48	85	26	the	the	DET
issue-48	85	27	brand	brand	NOUN
issue-48	85	28	,	,	PUNCT
issue-48	85	29	the	the	DET
issue-48	85	30	interest	interest	NOUN
issue-48	85	31	for	for	ADP
issue-48	85	32	something	something	PRON
issue-48	85	33	new	new	ADJ
issue-48	85	34	.	.	PUNCT
issue-48	86	1	another	another	DET
issue-48	86	2	fact	fact	NOUN
issue-48	86	3	that	that	SCONJ
issue-48	86	4	influences	influence	VERB
issue-48	86	5	consumers	consumer	NOUN
issue-48	86	6	’	'	PUNCT
issue-48	86	7	choice	choice	NOUN
issue-48	86	8	is	be	AUX
issue-48	86	9	the	the	DET
issue-48	86	10	price	price	NOUN
issue-48	86	11	.	.	PUNCT
issue-48	87	1	since	since	SCONJ
issue-48	87	2	the	the	DET
issue-48	87	3	mass	mass	NOUN
issue-48	87	4	consumer	consumer	NOUN
issue-48	87	5	in	in	ADP
issue-48	87	6	ukraine	ukraine	PROPN
issue-48	87	7	has	have	VERB
issue-48	87	8	a	a	DET
issue-48	87	9	relatively	relatively	ADV
issue-48	87	10	weak	weak	ADJ
issue-48	87	11	purchasing	purchasing	NOUN
issue-48	87	12	power	power	NOUN
issue-48	87	13	,	,	PUNCT
issue-48	87	14	it	it	PRON
issue-48	87	15	also	also	ADV
issue-48	87	16	affects	affect	VERB
issue-48	87	17	the	the	DET
issue-48	87	18	choice	choice	NOUN
issue-48	87	19	of	of	ADP
issue-48	87	20	wine	wine	NOUN
issue-48	87	21	beverages	beverage	NOUN
issue-48	87	22	.	.	PUNCT
issue-48	88	1	nowadays	nowadays	ADV
issue-48	88	2	,	,	PUNCT
issue-48	88	3	european	european	ADJ
issue-48	88	4	countries	country	NOUN
issue-48	88	5	are	be	AUX
issue-48	88	6	actively	actively	ADV
issue-48	88	7	promoting	promote	VERB
issue-48	88	8	a	a	DET
issue-48	88	9	healthy	healthy	ADJ
issue-48	88	10	lifestyle	lifestyle	NOUN
issue-48	88	11	and	and	CCONJ
issue-48	88	12	no	no	PRON
issue-48	88	13	less	less	ADV
issue-48	88	14	actively	actively	ADV
issue-48	88	15	promoting	promote	VERB
issue-48	88	16	natural	natural	ADJ
issue-48	88	17	products	product	NOUN
issue-48	88	18	.	.	PUNCT
issue-48	89	1	thus	thus	ADV
issue-48	89	2	,	,	PUNCT
issue-48	89	3	social	social	ADJ
issue-48	89	4	and	and	CCONJ
issue-48	89	5	ethical	ethical	ADJ
issue-48	89	6	factors	factor	NOUN
issue-48	89	7	also	also	ADV
issue-48	89	8	encourage	encourage	VERB
issue-48	89	9	consumers	consumer	NOUN
issue-48	89	10	to	to	PART
issue-48	89	11	opt	opt	VERB
issue-48	89	12	for	for	ADP
issue-48	89	13	a	a	DET
issue-48	89	14	particular	particular	ADJ
issue-48	89	15	brand	brand	NOUN
issue-48	89	16	.	.	PUNCT
issue-48	90	1	socio	socio	NOUN
issue-48	90	2	-	-	PUNCT
issue-48	90	3	ethical	ethical	ADJ
issue-48	90	4	factors	factor	NOUN
issue-48	90	5	include	include	VERB
issue-48	90	6	consumption	consumption	NOUN
issue-48	90	7	culture	culture	NOUN
issue-48	90	8	and	and	CCONJ
issue-48	90	9	social	social	ADJ
issue-48	90	10	status	status	NOUN
issue-48	90	11	of	of	ADP
issue-48	90	12	the	the	DET
issue-48	90	13	consumer	consumer	NOUN
issue-48	90	14	.	.	PUNCT
issue-48	91	1	consumer	consumer	NOUN
issue-48	91	2	’s	’s	PART
issue-48	91	3	behavior	behavior	NOUN
issue-48	91	4	is	be	AUX
issue-48	91	5	influenced	influence	VERB
issue-48	91	6	with	with	ADP
issue-48	91	7	such	such	ADJ
issue-48	91	8	reference	reference	NOUN
issue-48	91	9	groups	group	NOUN
issue-48	91	10	as	as	ADP
issue-48	91	11	family	family	NOUN
issue-48	91	12	,	,	PUNCT
issue-48	91	13	social	social	ADJ
issue-48	91	14	status	status	NOUN
issue-48	91	15	,	,	PUNCT
issue-48	91	16	and	and	CCONJ
issue-48	91	17	his	his	PRON
issue-48	91	18	personal	personal	ADJ
issue-48	91	19	characteristics	characteristic	NOUN
issue-48	91	20	,	,	PUNCT
issue-48	91	21	especially	especially	ADV
issue-48	91	22	such	such	ADJ
issue-48	91	23	as	as	ADP
issue-48	91	24	age	age	NOUN
issue-48	91	25	,	,	PUNCT
issue-48	91	26	family	family	NOUN
issue-48	91	27	life	life	NOUN
issue-48	91	28	cycle	cycle	NOUN
issue-48	91	29	stage	stage	NOUN
issue-48	91	30	,	,	PUNCT
issue-48	91	31	occupation	occupation	NOUN
issue-48	91	32	,	,	PUNCT
issue-48	91	33	economic	economic	ADJ
issue-48	91	34	condition	condition	NOUN
issue-48	91	35	,	,	PUNCT
issue-48	91	36	personality	personality	NOUN
issue-48	91	37	type	type	NOUN
issue-48	91	38	and	and	CCONJ
issue-48	91	39	presentation	presentation	NOUN
issue-48	91	40	of	of	ADP
issue-48	91	41	himself	himself	PRON
issue-48	91	42	(	(	PUNCT
issue-48	91	43	aleshin	aleshin	PROPN
issue-48	91	44	,	,	PUNCT
issue-48	91	45	2013	2013	NUM
issue-48	91	46	)	)	PUNCT
issue-48	91	47	.	.	PUNCT
issue-48	92	1	in	in	ADP
issue-48	92	2	ukraine	ukraine	NOUN
issue-48	92	3	,	,	PUNCT
issue-48	92	4	there	there	PRON
issue-48	92	5	is	be	VERB
issue-48	92	6	a	a	DET
issue-48	92	7	very	very	ADV
issue-48	92	8	weak	weak	ADJ
issue-48	92	9	culture	culture	NOUN
issue-48	92	10	of	of	ADP
issue-48	92	11	wine	wine	NOUN
issue-48	92	12	consumption	consumption	NOUN
issue-48	92	13	,	,	PUNCT
issue-48	92	14	only	only	ADV
issue-48	92	15	a	a	DET
issue-48	92	16	small	small	ADJ
issue-48	92	17	number	number	NOUN
issue-48	92	18	of	of	ADP
issue-48	92	19	consumers	consumer	NOUN
issue-48	92	20	of	of	ADP
issue-48	92	21	alcoholic	alcoholic	ADJ
issue-48	92	22	beverages	beverage	NOUN
issue-48	92	23	prefer	prefer	VERB
issue-48	92	24	wine	wine	NOUN
issue-48	92	25	(	(	PUNCT
issue-48	92	26	fedoriv	fedoriv	ADJ
issue-48	92	27	,	,	PUNCT
issue-48	92	28	2015	2015	NUM
issue-48	92	29	)	)	PUNCT
issue-48	92	30	.	.	PUNCT
issue-48	93	1	that	that	PRON
issue-48	93	2	is	be	AUX
issue-48	93	3	why	why	SCONJ
issue-48	93	4	the	the	DET
issue-48	93	5	wine	wine	NOUN
issue-48	93	6	brand	brand	NOUN
issue-48	93	7	must	must	AUX
issue-48	93	8	constantly	constantly	ADV
issue-48	93	9	attract	attract	VERB
issue-48	93	10	new	new	ADJ
issue-48	93	11	customers	customer	NOUN
issue-48	93	12	,	,	PUNCT
issue-48	93	13	rather	rather	ADV
issue-48	93	14	than	than	ADP
issue-48	93	15	focusing	focus	VERB
issue-48	93	16	on	on	ADP
issue-48	93	17	consumers	consumer	NOUN
issue-48	93	18	who	who	PRON
issue-48	93	19	gave	give	VERB
issue-48	93	20	their	their	PRON
issue-48	93	21	preference	preference	NOUN
issue-48	93	22	to	to	ADP
issue-48	93	23	other	other	ADJ
issue-48	93	24	alcoholic	alcoholic	ADJ
issue-48	93	25	drinks	drink	NOUN
issue-48	93	26	for	for	ADP
issue-48	93	27	many	many	ADJ
issue-48	93	28	years	year	NOUN
issue-48	93	29	.	.	PUNCT
issue-48	94	1	thus	thus	ADV
issue-48	94	2	,	,	PUNCT
issue-48	94	3	promoting	promote	VERB
issue-48	94	4	the	the	DET
issue-48	94	5	wine	wine	NOUN
issue-48	94	6	brand	brand	NOUN
issue-48	94	7	is	be	AUX
issue-48	94	8	more	more	ADV
issue-48	94	9	efficient	efficient	ADJ
issue-48	94	10	among	among	ADP
issue-48	94	11	consumers	consumer	NOUN
issue-48	94	12	above	above	ADP
issue-48	94	13	21	21	NUM
issue-48	94	14	.	.	PUNCT
issue-48	95	1	for	for	ADP
issue-48	95	2	successful	successful	ADJ
issue-48	95	3	branding	branding	NOUN
issue-48	95	4	one	one	PRON
issue-48	95	5	must	must	AUX
issue-48	95	6	use	use	VERB
issue-48	95	7	a	a	DET
issue-48	95	8	set	set	NOUN
issue-48	95	9	of	of	ADP
issue-48	95	10	tools	tool	NOUN
issue-48	95	11	based	base	VERB
issue-48	95	12	on	on	ADP
issue-48	95	13	the	the	DET
issue-48	95	14	demonstration	demonstration	NOUN
issue-48	95	15	of	of	ADP
issue-48	95	16	product	product	NOUN
issue-48	95	17	use	use	NOUN
issue-48	95	18	,	,	PUNCT
issue-48	95	19	intake	intake	NOUN
issue-48	95	20	,	,	PUNCT
issue-48	95	21	the	the	DET
issue-48	95	22	benefits	benefit	NOUN
issue-48	95	23	of	of	ADP
issue-48	95	24	the	the	DET
issue-48	95	25	product	product	NOUN
issue-48	95	26	,	,	PUNCT
issue-48	95	27	using	use	VERB
issue-48	95	28	rules	rule	NOUN
issue-48	95	29	and	and	CCONJ
issue-48	95	30	standards	standard	NOUN
issue-48	95	31	,	,	PUNCT
issue-48	95	32	terms	term	NOUN
issue-48	95	33	of	of	ADP
issue-48	95	34	consumption	consumption	NOUN
issue-48	95	35	,	,	PUNCT
issue-48	95	36	product	product	NOUN
issue-48	95	37	information	information	NOUN
issue-48	95	38	,	,	PUNCT
issue-48	95	39	how	how	SCONJ
issue-48	95	40	to	to	PART
issue-48	95	41	feed	feed	VERB
issue-48	95	42	and	and	CCONJ
issue-48	95	43	ritual	ritual	ADJ
issue-48	95	44	consumption	consumption	NOUN
issue-48	95	45	.	.	PUNCT
issue-48	96	1	if	if	SCONJ
issue-48	96	2	measures	measure	NOUN
issue-48	96	3	relating	relate	VERB
issue-48	96	4	to	to	ADP
issue-48	96	5	the	the	DET
issue-48	96	6	creation	creation	NOUN
issue-48	96	7	and	and	CCONJ
issue-48	96	8	promotion	promotion	NOUN
issue-48	96	9	of	of	ADP
issue-48	96	10	the	the	DET
issue-48	96	11	wine	wine	NOUN
issue-48	96	12	brand	brand	NOUN
issue-48	96	13	in	in	ADP
issue-48	96	14	the	the	DET
issue-48	96	15	first	first	ADJ
issue-48	96	16	place	place	NOUN
issue-48	96	17	will	will	AUX
issue-48	96	18	transmit	transmit	VERB
issue-48	96	19	the	the	DET
issue-48	96	20	emotional	emotional	ADJ
issue-48	96	21	essence	essence	NOUN
issue-48	96	22	of	of	ADP
issue-48	96	23	the	the	DET
issue-48	96	24	brand	brand	NOUN
issue-48	96	25	and	and	CCONJ
issue-48	96	26	will	will	AUX
issue-48	96	27	not	not	PART
issue-48	96	28	be	be	AUX
issue-48	96	29	too	too	ADV
issue-48	96	30	focused	focused	ADJ
issue-48	96	31	on	on	ADP
issue-48	96	32	the	the	DET
issue-48	96	33	qualitative	qualitative	ADJ
issue-48	96	34	and	and	CCONJ
issue-48	96	35	quantitative	quantitative	ADJ
issue-48	96	36	characteristics	characteristic	NOUN
issue-48	96	37	of	of	ADP
issue-48	96	38	the	the	DET
issue-48	96	39	product	product	NOUN
issue-48	96	40	,	,	PUNCT
issue-48	96	41	only	only	ADV
issue-48	96	42	in	in	ADP
issue-48	96	43	this	this	DET
issue-48	96	44	case	case	NOUN
issue-48	96	45	it	it	PRON
issue-48	96	46	will	will	AUX
issue-48	96	47	be	be	AUX
issue-48	96	48	a	a	DET
issue-48	96	49	success	success	NOUN
issue-48	96	50	and	and	CCONJ
issue-48	96	51	provide	provide	VERB
issue-48	96	52	the	the	DET
issue-48	96	53	explosive	explosive	ADJ
issue-48	96	54	sales	sale	NOUN
issue-48	96	55	growth	growth	NOUN
issue-48	96	56	(	(	PUNCT
issue-48	96	57	saveliev	saveliev	ADV
issue-48	96	58	,	,	PUNCT
issue-48	96	59	2011	2011	NUM
issue-48	96	60	)	)	PUNCT
issue-48	96	61	.	.	PUNCT
issue-48	97	1	it	it	PRON
issue-48	97	2	is	be	AUX
issue-48	97	3	important	important	ADJ
issue-48	97	4	to	to	PART
issue-48	97	5	build	build	VERB
issue-48	97	6	a	a	DET
issue-48	97	7	brand	brand	NOUN
issue-48	97	8	that	that	PRON
issue-48	97	9	will	will	AUX
issue-48	97	10	work	work	VERB
issue-48	97	11	with	with	ADP
issue-48	97	12	the	the	DET
issue-48	97	13	expectation	expectation	NOUN
issue-48	97	14	of	of	ADP
issue-48	97	15	long	long	ADJ
issue-48	97	16	term	term	NOUN
issue-48	97	17	.	.	PUNCT
issue-48	98	1	selling	sell	VERB
issue-48	98	2	wine	wine	NOUN
issue-48	98	3	in	in	ADP
issue-48	98	4	the	the	DET
issue-48	98	5	market	market	NOUN
issue-48	98	6	requires	require	VERB
issue-48	98	7	a	a	DET
issue-48	98	8	fundamentally	fundamentally	ADV
issue-48	98	9	different	different	ADJ
issue-48	98	10	approach	approach	NOUN
issue-48	98	11	.	.	PUNCT
issue-48	99	1	traditions	tradition	NOUN
issue-48	99	2	determine	determine	VERB
issue-48	99	3	demand	demand	NOUN
issue-48	99	4	and	and	CCONJ
issue-48	99	5	impose	impose	VERB
issue-48	99	6	supply	supply	NOUN
issue-48	99	7	.	.	PUNCT
issue-48	100	1	today	today	NOUN
issue-48	100	2	there	there	PRON
issue-48	100	3	is	be	VERB
issue-48	100	4	a	a	DET
issue-48	100	5	stereotype	stereotype	NOUN
issue-48	100	6	of	of	ADP
issue-48	100	7	consumer	consumer	NOUN
issue-48	100	8	’s	’s	PART
issue-48	100	9	thinking	thinking	NOUN
issue-48	100	10	,	,	PUNCT
issue-48	100	11	formed	form	VERB
issue-48	100	12	in	in	ADP
issue-48	100	13	soviet	soviet	PROPN
issue-48	100	14	times	time	NOUN
issue-48	100	15	.	.	PUNCT
issue-48	101	1	many	many	ADJ
issue-48	101	2	ukrainian	ukrainian	ADJ
issue-48	101	3	consumers	consumer	NOUN
issue-48	101	4	are	be	AUX
issue-48	101	5	more	more	ADV
issue-48	101	6	focused	focused	ADJ
issue-48	101	7	on	on	ADP
issue-48	101	8	the	the	DET
issue-48	101	9	external	external	ADJ
issue-48	101	10	perception	perception	NOUN
issue-48	101	11	:	:	PUNCT
issue-48	101	12	the	the	DET
issue-48	101	13	desire	desire	NOUN
issue-48	101	14	for	for	ADP
issue-48	101	15	luxury	luxury	NOUN
issue-48	101	16	and	and	CCONJ
issue-48	101	17	prestige	prestige	NOUN
issue-48	101	18	is	be	AUX
issue-48	101	19	baltic	baltic	ADJ
issue-48	101	20	journal	journal	NOUN
issue-48	101	21	of	of	ADP
issue-48	101	22	economic	economic	ADJ
issue-48	101	23	studies	study	NOUN
issue-48	101	24	125	125	NUM
issue-48	101	25	vol	vol	NOUN
issue-48	101	26	.	.	PROPN
issue-48	102	1	1	1	NUM
issue-48	102	2	,	,	PUNCT
issue-48	102	3	no	no	INTJ
issue-48	102	4	.	.	NOUN
issue-48	102	5	2	2	NUM
issue-48	102	6	,	,	PUNCT
issue-48	102	7	2015	2015	NUM
issue-48	102	8	brand	brand	NOUN
issue-48	102	9	of	of	ADP
issue-48	102	10	a	a	DET
issue-48	102	11	new	new	ADJ
issue-48	102	12	product	product	NOUN
issue-48	102	13	searching	search	VERB
issue-48	102	14	for	for	ADP
issue-48	102	15	methods	method	NOUN
issue-48	102	16	and	and	CCONJ
issue-48	102	17	means	mean	NOUN
issue-48	102	18	of	of	ADP
issue-48	102	19	improving	improve	VERB
issue-48	102	20	production	production	NOUN
issue-48	102	21	technology	technology	NOUN
issue-48	102	22	,	,	PUNCT
issue-48	102	23	improving	improve	VERB
issue-48	102	24	the	the	DET
issue-48	102	25	product	product	NOUN
issue-48	102	26	quality	quality	NOUN
issue-48	102	27	updated	update	VERB
issue-48	102	28	wine	wine	NOUN
issue-48	102	29	brand	brand	NOUN
issue-48	102	30	the	the	DET
issue-48	102	31	wine	wine	NOUN
issue-48	102	32	market	market	NOUN
issue-48	102	33	change	change	NOUN
issue-48	102	34	of	of	ADP
issue-48	102	35	tastes	taste	NOUN
issue-48	102	36	and	and	CCONJ
issue-48	102	37	preferences	preference	NOUN
issue-48	102	38	,	,	PUNCT
issue-48	102	39	the	the	DET
issue-48	102	40	growing	grow	VERB
issue-48	102	41	demands	demand	NOUN
issue-48	102	42	of	of	ADP
issue-48	102	43	consumers	consumer	NOUN
issue-48	102	44	to	to	ADP
issue-48	102	45	the	the	DET
issue-48	102	46	wine	wine	NOUN
issue-48	102	47	product	product	NOUN
issue-48	102	48	change	change	NOUN
issue-48	102	49	of	of	ADP
issue-48	102	50	perceptions	perception	NOUN
issue-48	102	51	and	and	CCONJ
issue-48	102	52	attitudes	attitude	NOUN
issue-48	102	53	towards	towards	ADP
issue-48	102	54	the	the	DET
issue-48	102	55	wine	wine	NOUN
issue-48	102	56	brand	brand	NOUN
issue-48	102	57	that	that	PRON
issue-48	102	58	does	do	AUX
issue-48	102	59	not	not	PART
issue-48	102	60	meet	meet	VERB
issue-48	102	61	the	the	DET
issue-48	102	62	declared	declare	VERB
issue-48	102	63	quality	quality	NOUN
issue-48	102	64	of	of	ADP
issue-48	102	65	the	the	DET
issue-48	102	66	product	product	NOUN
issue-48	102	67	adjustments	adjustment	NOUN
issue-48	102	68	of	of	ADP
issue-48	102	69	the	the	DET
issue-48	102	70	wine	wine	NOUN
issue-48	102	71	brand	brand	NOUN
issue-48	102	72	to	to	ADP
issue-48	102	73	new	new	ADJ
issue-48	102	74	tastes	taste	NOUN
issue-48	102	75	and	and	CCONJ
issue-48	102	76	wishes	wish	NOUN
issue-48	102	77	of	of	ADP
issue-48	102	78	consumers	consumer	NOUN
issue-48	102	79	marketing	market	VERB
issue-48	102	80	research	research	NOUN
issue-48	102	81	of	of	ADP
issue-48	102	82	a	a	DET
issue-48	102	83	wine	wine	NOUN
issue-48	102	84	market	market	NOUN
issue-48	102	85	implementation	implementation	NOUN
issue-48	102	86	of	of	ADP
issue-48	102	87	new	new	ADJ
issue-48	102	88	requirements	requirement	NOUN
issue-48	102	89	to	to	PART
issue-48	102	90	upgrading	upgrade	VERB
issue-48	102	91	the	the	DET
issue-48	102	92	wine	wine	NOUN
issue-48	102	93	brand	brand	NOUN
issue-48	102	94	manifested	manifest	VERB
issue-48	102	95	even	even	ADV
issue-48	102	96	among	among	ADP
issue-48	102	97	ordinary	ordinary	ADJ
issue-48	102	98	customers	customer	NOUN
issue-48	102	99	.	.	PUNCT
issue-48	103	1	unfortunately	unfortunately	ADV
issue-48	103	2	,	,	PUNCT
issue-48	103	3	today	today	NOUN
issue-48	103	4	,	,	PUNCT
issue-48	103	5	some	some	DET
issue-48	103	6	manufacturers	manufacturer	NOUN
issue-48	103	7	offer	offer	VERB
issue-48	103	8	mass	mass	ADJ
issue-48	103	9	consumer	consumer	NOUN
issue-48	103	10	a	a	DET
issue-48	103	11	product	product	NOUN
issue-48	103	12	of	of	ADP
issue-48	103	13	low	low	ADJ
issue-48	103	14	quality	quality	NOUN
issue-48	103	15	in	in	ADP
issue-48	103	16	an	an	DET
issue-48	103	17	expensive	expensive	ADJ
issue-48	103	18	package	package	NOUN
issue-48	103	19	and	and	CCONJ
issue-48	103	20	inspirational	inspirational	ADJ
issue-48	103	21	advertising	advertising	NOUN
issue-48	103	22	.	.	PUNCT
issue-48	104	1	in	in	ADP
issue-48	104	2	many	many	ADJ
issue-48	104	3	advanced	advanced	ADJ
issue-48	104	4	markets	market	NOUN
issue-48	104	5	,	,	PUNCT
issue-48	104	6	people	people	NOUN
issue-48	104	7	are	be	AUX
issue-48	104	8	more	more	ADV
issue-48	104	9	focused	focused	ADJ
issue-48	104	10	on	on	ADP
issue-48	104	11	their	their	PRON
issue-48	104	12	satisfaction	satisfaction	NOUN
issue-48	104	13	or	or	CCONJ
issue-48	104	14	comfort	comfort	NOUN
issue-48	104	15	than	than	ADP
issue-48	104	16	the	the	DET
issue-48	104	17	opinion	opinion	NOUN
issue-48	104	18	of	of	ADP
issue-48	104	19	others	other	NOUN
issue-48	104	20	.	.	PUNCT
issue-48	105	1	we	we	PRON
issue-48	105	2	still	still	ADV
issue-48	105	3	concider	concider	VERB
issue-48	105	4	traditional	traditional	ADJ
issue-48	105	5	family	family	NOUN
issue-48	105	6	values	value	NOUN
issue-48	105	7	,	,	PUNCT
issue-48	105	8	but	but	CCONJ
issue-48	105	9	in	in	ADP
issue-48	105	10	the	the	DET
issue-48	105	11	west	west	NOUN
issue-48	105	12	such	such	ADJ
issue-48	105	13	things	thing	NOUN
issue-48	105	14	are	be	AUX
issue-48	105	15	in	in	ADP
issue-48	105	16	the	the	DET
issue-48	105	17	past	past	NOUN
issue-48	105	18	–	–	PUNCT
issue-48	105	19	there	there	PRON
issue-48	105	20	are	be	VERB
issue-48	105	21	a	a	DET
issue-48	105	22	lot	lot	NOUN
issue-48	105	23	of	of	ADP
issue-48	105	24	singles	single	NOUN
issue-48	105	25	,	,	PUNCT
issue-48	105	26	people	people	NOUN
issue-48	105	27	who	who	PRON
issue-48	105	28	meet	meet	VERB
issue-48	105	29	their	their	PRON
issue-48	105	30	personal	personal	ADJ
issue-48	105	31	tastes	taste	NOUN
issue-48	105	32	and	and	CCONJ
issue-48	105	33	needs	need	NOUN
issue-48	105	34	.	.	PUNCT
issue-48	106	1	6	6	X
issue-48	106	2	.	.	X
issue-48	106	3	requirements	requirement	NOUN
issue-48	106	4	for	for	ADP
issue-48	106	5	the	the	DET
issue-48	106	6	brand	brand	NOUN
issue-48	106	7	under	under	ADP
issue-48	106	8	conditions	condition	NOUN
issue-48	106	9	of	of	ADP
issue-48	106	10	consumers	consumer	NOUN
issue-48	106	11	’	'	PUNCT
issue-48	106	12	changing	change	VERB
issue-48	106	13	preferences	preference	NOUN
issue-48	106	14	a	a	DET
issue-48	106	15	brand	brand	NOUN
issue-48	106	16	as	as	SCONJ
issue-48	106	17	a	a	DET
issue-48	106	18	sociocultural	sociocultural	ADJ
issue-48	106	19	phenomenon	phenomenon	NOUN
issue-48	106	20	is	be	AUX
issue-48	106	21	purposefully	purposefully	ADV
issue-48	106	22	created	create	VERB
issue-48	106	23	as	as	ADP
issue-48	106	24	cultural	cultural	ADJ
issue-48	106	25	and	and	CCONJ
issue-48	106	26	symbolic	symbolic	ADJ
issue-48	106	27	object	object	NOUN
issue-48	106	28	,	,	PUNCT
issue-48	106	29	functioning	function	VERB
issue-48	106	30	in	in	ADP
issue-48	106	31	te	te	ADP
issue-48	106	32	system	system	NOUN
issue-48	106	33	of	of	ADP
issue-48	106	34	mass	mass	ADJ
issue-48	106	35	communications	communication	NOUN
issue-48	106	36	as	as	ADP
issue-48	106	37	a	a	DET
issue-48	106	38	modified	modified	ADJ
issue-48	106	39	purposeful	purposeful	ADJ
issue-48	106	40	image	image	NOUN
issue-48	106	41	.	.	PUNCT
issue-48	107	1	distinct	distinct	ADJ
issue-48	107	2	features	feature	NOUN
issue-48	107	3	of	of	ADP
issue-48	107	4	the	the	DET
issue-48	107	5	brand	brand	NOUN
issue-48	107	6	are	be	AUX
issue-48	107	7	built	build	VERB
issue-48	107	8	around	around	ADP
issue-48	107	9	semantic	semantic	ADJ
issue-48	107	10	core	core	NOUN
issue-48	107	11	and	and	CCONJ
issue-48	107	12	position	position	VERB
issue-48	107	13	basic	basic	ADJ
issue-48	107	14	values	value	NOUN
issue-48	107	15	of	of	ADP
issue-48	107	16	the	the	DET
issue-48	107	17	subject	subject	NOUN
issue-48	107	18	of	of	ADP
issue-48	107	19	communication	communication	NOUN
issue-48	107	20	(	(	PUNCT
issue-48	107	21	velitchenko	velitchenko	NOUN
issue-48	107	22	,	,	PUNCT
issue-48	107	23	2014	2014	NUM
issue-48	107	24	)	)	PUNCT
issue-48	107	25	.	.	PUNCT
issue-48	108	1	the	the	DET
issue-48	108	2	life	life	NOUN
issue-48	108	3	cycle	cycle	NOUN
issue-48	108	4	of	of	ADP
issue-48	108	5	a	a	DET
issue-48	108	6	popular	popular	ADJ
issue-48	108	7	brand	brand	NOUN
issue-48	108	8	that	that	PRON
issue-48	108	9	has	have	VERB
issue-48	108	10	a	a	DET
issue-48	108	11	rich	rich	ADJ
issue-48	108	12	history	history	NOUN
issue-48	108	13	of	of	ADP
issue-48	108	14	its	its	PRON
issue-48	108	15	development	development	NOUN
issue-48	108	16	,	,	PUNCT
issue-48	108	17	the	the	DET
issue-48	108	18	popularity	popularity	NOUN
issue-48	108	19	and	and	CCONJ
issue-48	108	20	recognition	recognition	NOUN
issue-48	108	21	,	,	PUNCT
issue-48	108	22	can	can	AUX
issue-48	108	23	have	have	VERB
issue-48	108	24	quite	quite	DET
issue-48	108	25	a	a	DET
issue-48	108	26	long	long	ADJ
issue-48	108	27	period	period	NOUN
issue-48	108	28	of	of	ADP
issue-48	108	29	existence	existence	NOUN
issue-48	108	30	,	,	PUNCT
issue-48	108	31	because	because	SCONJ
issue-48	108	32	it	it	PRON
issue-48	108	33	always	always	ADV
issue-48	108	34	has	have	VERB
issue-48	108	35	its	its	PRON
issue-48	108	36	supporters	supporter	NOUN
issue-48	108	37	who	who	PRON
issue-48	108	38	do	do	AUX
issue-48	108	39	not	not	PART
issue-48	108	40	betray	betray	VERB
issue-48	108	41	their	their	PRON
issue-48	108	42	will	will	NOUN
issue-48	108	43	.	.	PUNCT
issue-48	109	1	that	that	PRON
issue-48	109	2	is	be	AUX
issue-48	109	3	the	the	DET
issue-48	109	4	last	last	ADJ
issue-48	109	5	stage	stage	NOUN
issue-48	109	6	of	of	ADP
issue-48	109	7	the	the	DET
issue-48	109	8	wine	wine	NOUN
issue-48	109	9	brand	brand	NOUN
issue-48	109	10	life	life	NOUN
issue-48	109	11	cycle	cycle	NOUN
issue-48	109	12	that	that	PRON
issue-48	109	13	can	can	AUX
issue-48	109	14	take	take	VERB
issue-48	109	15	a	a	DET
issue-48	109	16	long	long	ADJ
issue-48	109	17	time	time	NOUN
issue-48	109	18	as	as	SCONJ
issue-48	109	19	there	there	PRON
issue-48	109	20	is	be	VERB
issue-48	109	21	a	a	DET
issue-48	109	22	product	product	NOUN
issue-48	109	23	that	that	PRON
issue-48	109	24	is	be	AUX
issue-48	109	25	in	in	ADP
issue-48	109	26	demand	demand	NOUN
issue-48	109	27	and	and	CCONJ
issue-48	109	28	occupies	occupy	VERB
issue-48	109	29	a	a	DET
issue-48	109	30	certain	certain	ADJ
issue-48	109	31	niche	niche	NOUN
issue-48	109	32	in	in	ADP
issue-48	109	33	the	the	DET
issue-48	109	34	market	market	NOUN
issue-48	109	35	.	.	PUNCT
issue-48	110	1	new	new	ADJ
issue-48	110	2	brands	brand	NOUN
issue-48	110	3	that	that	PRON
issue-48	110	4	appear	appear	VERB
issue-48	110	5	and	and	CCONJ
issue-48	110	6	are	be	AUX
issue-48	110	7	promoted	promote	VERB
issue-48	110	8	intensely	intensely	ADV
issue-48	110	9	,	,	PUNCT
issue-48	110	10	using	use	VERB
issue-48	110	11	modern	modern	ADJ
issue-48	110	12	marketing	marketing	NOUN
issue-48	110	13	technologies	technology	NOUN
issue-48	110	14	to	to	PART
issue-48	110	15	advertise	advertise	VERB
issue-48	110	16	new	new	ADJ
issue-48	110	17	products	product	NOUN
issue-48	110	18	,	,	PUNCT
issue-48	110	19	are	be	AUX
issue-48	110	20	often	often	ADV
issue-48	110	21	not	not	PART
issue-48	110	22	quite	quite	ADV
issue-48	110	23	perfect	perfect	ADJ
issue-48	110	24	and	and	CCONJ
issue-48	110	25	can	can	AUX
issue-48	110	26	not	not	PART
issue-48	110	27	always	always	ADV
issue-48	110	28	meet	meet	VERB
issue-48	110	29	love	love	NOUN
issue-48	110	30	and	and	CCONJ
issue-48	110	31	support	support	NOUN
issue-48	110	32	from	from	ADP
issue-48	110	33	consumers	consumer	NOUN
issue-48	110	34	,	,	PUNCT
issue-48	110	35	reducing	reduce	VERB
issue-48	110	36	thus	thus	ADV
issue-48	110	37	the	the	DET
issue-48	110	38	product	product	NOUN
issue-48	110	39	life	life	NOUN
issue-48	110	40	cycle	cycle	NOUN
issue-48	110	41	and	and	CCONJ
issue-48	110	42	accordingly	accordingly	ADV
issue-48	110	43	the	the	DET
issue-48	110	44	life	life	NOUN
issue-48	110	45	cycle	cycle	NOUN
issue-48	110	46	of	of	ADP
issue-48	110	47	its	its	PRON
issue-48	110	48	brand	brand	NOUN
issue-48	110	49	(	(	PUNCT
issue-48	110	50	pustotin	pustotin	NOUN
issue-48	110	51	,	,	PUNCT
issue-48	110	52	2015	2015	NUM
issue-48	110	53	)	)	PUNCT
issue-48	110	54	.	.	PUNCT
issue-48	111	1	so	so	ADV
issue-48	111	2	the	the	DET
issue-48	111	3	producer	producer	NOUN
issue-48	111	4	should	should	AUX
issue-48	111	5	track	track	VERB
issue-48	111	6	the	the	DET
issue-48	111	7	commodity	commodity	NOUN
issue-48	111	8	market	market	NOUN
issue-48	111	9	,	,	PUNCT
issue-48	111	10	tastes	taste	NOUN
issue-48	111	11	and	and	CCONJ
issue-48	111	12	wishes	wish	NOUN
issue-48	111	13	of	of	ADP
issue-48	111	14	consumers	consumer	NOUN
issue-48	111	15	,	,	PUNCT
issue-48	111	16	that	that	PRON
issue-48	111	17	must	must	AUX
issue-48	111	18	be	be	AUX
issue-48	111	19	taken	take	VERB
issue-48	111	20	into	into	ADP
issue-48	111	21	account	account	NOUN
issue-48	111	22	in	in	ADP
issue-48	111	23	the	the	DET
issue-48	111	24	new	new	ADJ
issue-48	111	25	requirements	requirement	NOUN
issue-48	111	26	for	for	ADP
issue-48	111	27	the	the	DET
issue-48	111	28	product	product	NOUN
issue-48	111	29	and	and	CCONJ
issue-48	111	30	,	,	PUNCT
issue-48	111	31	therefore	therefore	ADV
issue-48	111	32	,	,	PUNCT
issue-48	111	33	be	be	AUX
issue-48	111	34	reflected	reflect	VERB
issue-48	111	35	in	in	ADP
issue-48	111	36	the	the	DET
issue-48	111	37	ways	way	NOUN
issue-48	111	38	of	of	ADP
issue-48	111	39	promotion	promotion	NOUN
issue-48	111	40	and	and	CCONJ
issue-48	111	41	improvement	improvement	NOUN
issue-48	111	42	of	of	ADP
issue-48	111	43	the	the	DET
issue-48	111	44	brand	brand	NOUN
issue-48	111	45	itself	itself	PRON
issue-48	111	46	(	(	PUNCT
issue-48	111	47	fig	fig	NOUN
issue-48	111	48	.	.	PUNCT
issue-48	112	1	2	2	NUM
issue-48	112	2	)	)	PUNCT
issue-48	112	3	.	.	PUNCT
issue-48	113	1	dynamic	dynamic	ADJ
issue-48	113	2	changes	change	NOUN
issue-48	113	3	in	in	ADP
issue-48	113	4	the	the	DET
issue-48	113	5	consumer	consumer	NOUN
issue-48	113	6	market	market	NOUN
issue-48	113	7	,	,	PUNCT
issue-48	113	8	increasing	increase	VERB
issue-48	113	9	of	of	ADP
issue-48	113	10	competition	competition	NOUN
issue-48	113	11	require	require	VERB
issue-48	113	12	an	an	DET
issue-48	113	13	appropriate	appropriate	ADJ
issue-48	113	14	instantaneous	instantaneous	ADJ
issue-48	113	15	reaction	reaction	NOUN
issue-48	113	16	of	of	ADP
issue-48	113	17	manufacturers	manufacturer	NOUN
issue-48	113	18	and	and	CCONJ
issue-48	113	19	distributors	distributor	NOUN
issue-48	113	20	of	of	ADP
issue-48	113	21	products	product	NOUN
issue-48	113	22	to	to	ADP
issue-48	113	23	the	the	DET
issue-48	113	24	external	external	ADJ
issue-48	113	25	and	and	CCONJ
issue-48	113	26	internal	internal	ADJ
issue-48	113	27	challenges	challenge	NOUN
issue-48	113	28	.	.	PUNCT
issue-48	114	1	in	in	ADP
issue-48	114	2	the	the	DET
issue-48	114	3	face	face	NOUN
issue-48	114	4	of	of	ADP
issue-48	114	5	declining	decline	VERB
issue-48	114	6	demand	demand	NOUN
issue-48	114	7	for	for	ADP
issue-48	114	8	the	the	DET
issue-48	114	9	products	product	NOUN
issue-48	114	10	it	it	PRON
issue-48	114	11	is	be	AUX
issue-48	114	12	necessary	necessary	ADJ
issue-48	114	13	to	to	PART
issue-48	114	14	identify	identify	VERB
issue-48	114	15	the	the	DET
issue-48	114	16	factors	factor	NOUN
issue-48	114	17	that	that	PRON
issue-48	114	18	lead	lead	VERB
issue-48	114	19	to	to	ADP
issue-48	114	20	this	this	DET
issue-48	114	21	condition	condition	NOUN
issue-48	114	22	and	and	CCONJ
issue-48	114	23	offer	offer	VERB
issue-48	114	24	the	the	DET
issue-48	114	25	market	market	NOUN
issue-48	114	26	updated	update	VERB
issue-48	114	27	high	high	ADJ
issue-48	114	28	quality	quality	NOUN
issue-48	114	29	products	product	NOUN
issue-48	114	30	with	with	ADP
issue-48	114	31	appropriate	appropriate	ADJ
issue-48	114	32	marketing	marketing	NOUN
issue-48	114	33	accompaniment	accompaniment	NOUN
issue-48	114	34	with	with	ADP
issue-48	114	35	its	its	PRON
issue-48	114	36	main	main	ADJ
issue-48	114	37	effective	effective	ADJ
issue-48	114	38	tool	tool	NOUN
issue-48	114	39	,	,	PUNCT
issue-48	114	40	which	which	PRON
issue-48	114	41	is	be	AUX
issue-48	114	42	the	the	DET
issue-48	114	43	brand	brand	NOUN
issue-48	114	44	.	.	PUNCT
issue-48	115	1	7	7	X
issue-48	115	2	.	.	X
issue-48	115	3	social	social	ADJ
issue-48	115	4	and	and	CCONJ
issue-48	115	5	ethical	ethical	ADJ
issue-48	115	6	features	feature	NOUN
issue-48	115	7	of	of	ADP
issue-48	115	8	the	the	DET
issue-48	115	9	wine	wine	NOUN
issue-48	115	10	brand	brand	NOUN
issue-48	115	11	the	the	DET
issue-48	115	12	brand	brand	NOUN
issue-48	115	13	,	,	PUNCT
issue-48	115	14	which	which	PRON
issue-48	115	15	is	be	AUX
issue-48	115	16	focused	focus	VERB
issue-48	115	17	on	on	ADP
issue-48	115	18	social	social	ADJ
issue-48	115	19	responsibility	responsibility	NOUN
issue-48	115	20	reflects	reflect	VERB
issue-48	115	21	a	a	DET
issue-48	115	22	centuries	century	NOUN
issue-48	115	23	-	-	PUNCT
issue-48	115	24	old	old	ADJ
issue-48	115	25	culture	culture	NOUN
issue-48	115	26	of	of	ADP
issue-48	115	27	wine	wine	NOUN
issue-48	115	28	production	production	NOUN
issue-48	115	29	,	,	PUNCT
issue-48	115	30	brings	bring	VERB
issue-48	115	31	the	the	DET
issue-48	115	32	necessary	necessary	ADJ
issue-48	115	33	knowledge	knowledge	NOUN
issue-48	115	34	,	,	PUNCT
issue-48	115	35	related	relate	VERB
issue-48	115	36	not	not	PART
issue-48	115	37	only	only	ADV
issue-48	115	38	to	to	PART
issue-48	115	39	wine	wine	VERB
issue-48	115	40	,	,	PUNCT
issue-48	115	41	but	but	CCONJ
issue-48	115	42	also	also	ADV
issue-48	115	43	to	to	ADP
issue-48	115	44	the	the	DET
issue-48	115	45	tradition	tradition	NOUN
issue-48	115	46	,	,	PUNCT
issue-48	115	47	art	art	NOUN
issue-48	115	48	,	,	PUNCT
issue-48	115	49	promoting	promote	VERB
issue-48	115	50	a	a	DET
issue-48	115	51	healthy	healthy	ADJ
issue-48	115	52	lifestyle	lifestyle	NOUN
issue-48	115	53	.	.	PUNCT
issue-48	116	1	so	so	ADV
issue-48	116	2	the	the	DET
issue-48	116	3	brand	brand	NOUN
issue-48	116	4	is	be	AUX
issue-48	116	5	not	not	PART
issue-48	116	6	just	just	ADV
issue-48	116	7	profitable	profitable	ADJ
issue-48	116	8	,	,	PUNCT
issue-48	116	9	but	but	CCONJ
issue-48	116	10	also	also	ADV
issue-48	116	11	performs	perform	VERB
issue-48	116	12	this	this	PRON
issue-48	116	13	or	or	CCONJ
issue-48	116	14	that	that	SCONJ
issue-48	116	15	particular	particular	ADJ
issue-48	116	16	social	social	ADJ
issue-48	116	17	work	work	NOUN
issue-48	116	18	.	.	PUNCT
issue-48	117	1	and	and	CCONJ
issue-48	117	2	the	the	DET
issue-48	117	3	consumer	consumer	NOUN
issue-48	117	4	makes	make	VERB
issue-48	117	5	an	an	DET
issue-48	117	6	informed	informed	ADJ
issue-48	117	7	choice	choice	NOUN
issue-48	117	8	in	in	ADP
issue-48	117	9	the	the	DET
issue-48	117	10	favor	favor	NOUN
issue-48	117	11	of	of	ADP
issue-48	117	12	a	a	DET
issue-48	117	13	brand	brand	NOUN
issue-48	117	14	,	,	PUNCT
issue-48	117	15	supporting	support	VERB
issue-48	117	16	one	one	NUM
issue-48	117	17	or	or	CCONJ
issue-48	117	18	another	another	DET
issue-48	117	19	project	project	NOUN
issue-48	117	20	.	.	PUNCT
issue-48	118	1	global	global	ADJ
issue-48	118	2	brands	brand	NOUN
issue-48	118	3	are	be	AUX
issue-48	118	4	really	really	ADV
issue-48	118	5	irreplaceable	irreplaceable	ADJ
issue-48	118	6	cultural	cultural	ADJ
issue-48	118	7	and	and	CCONJ
issue-48	118	8	social	social	ADJ
issue-48	118	9	elements	element	NOUN
issue-48	118	10	(	(	PUNCT
issue-48	118	11	saveliev	saveliev	ADV
issue-48	118	12	,	,	PUNCT
issue-48	118	13	2014	2014	NUM
issue-48	118	14	)	)	PUNCT
issue-48	118	15	.	.	PUNCT
issue-48	119	1	many	many	ADJ
issue-48	119	2	manufacturers	manufacturer	NOUN
issue-48	119	3	have	have	VERB
issue-48	119	4	no	no	DET
issue-48	119	5	clearly	clearly	ADV
issue-48	119	6	prescribed	prescribe	VERB
issue-48	119	7	long	long	ADJ
issue-48	119	8	-	-	PUNCT
issue-48	119	9	term	term	NOUN
issue-48	119	10	strategy	strategy	NOUN
issue-48	119	11	to	to	PART
issue-48	119	12	create	create	VERB
issue-48	119	13	and	and	CCONJ
issue-48	119	14	promote	promote	VERB
issue-48	119	15	the	the	DET
issue-48	119	16	brand	brand	NOUN
issue-48	119	17	and	and	CCONJ
issue-48	119	18	are	be	AUX
issue-48	119	19	engaged	engage	VERB
issue-48	119	20	in	in	ADP
issue-48	119	21	unconscious	unconscious	ADJ
issue-48	119	22	waste	waste	NOUN
issue-48	119	23	from	from	ADP
issue-48	119	24	the	the	DET
issue-48	119	25	budget	budget	NOUN
issue-48	119	26	into	into	ADP
issue-48	119	27	image	image	NOUN
issue-48	119	28	advertising	advertising	NOUN
issue-48	119	29	,	,	PUNCT
issue-48	119	30	a	a	DET
issue-48	119	31	logo	logo	NOUN
issue-48	119	32	,	,	PUNCT
issue-48	119	33	leaflets	leaflet	NOUN
issue-48	119	34	and	and	CCONJ
issue-48	119	35	so	so	ADV
issue-48	119	36	on	on	ADV
issue-48	119	37	.	.	PUNCT
issue-48	120	1	thus	thus	ADV
issue-48	120	2	the	the	DET
issue-48	120	3	brand	brand	NOUN
issue-48	120	4	needs	need	VERB
issue-48	120	5	to	to	PART
issue-48	120	6	be	be	AUX
issue-48	120	7	managed	manage	VERB
issue-48	120	8	,	,	PUNCT
issue-48	120	9	especially	especially	ADV
issue-48	120	10	because	because	SCONJ
issue-48	120	11	it	it	PRON
issue-48	120	12	affects	affect	VERB
issue-48	120	13	all	all	DET
issue-48	120	14	key	key	ADJ
issue-48	120	15	indicators	indicator	NOUN
issue-48	120	16	of	of	ADP
issue-48	120	17	production	production	NOUN
issue-48	120	18	.	.	PUNCT
issue-48	121	1	buyers	buyer	NOUN
issue-48	121	2	prefer	prefer	VERB
issue-48	121	3	brands	brand	NOUN
issue-48	121	4	,	,	PUNCT
issue-48	121	5	primarily	primarily	ADV
issue-48	121	6	influenced	influence	VERB
issue-48	121	7	with	with	ADP
issue-48	121	8	emotional	emotional	ADJ
issue-48	121	9	factors	factor	NOUN
issue-48	121	10	.	.	PUNCT
issue-48	122	1	a	a	DET
issue-48	122	2	good	good	ADJ
issue-48	122	3	brand	brand	NOUN
issue-48	122	4	promotes	promote	VERB
issue-48	122	5	certain	certain	ADJ
issue-48	122	6	types	type	NOUN
issue-48	122	7	of	of	ADP
issue-48	122	8	fig	fig	NOUN
issue-48	122	9	.	.	PUNCT
issue-48	123	1	2	2	X
issue-48	123	2	.	.	X
issue-48	123	3	the	the	DET
issue-48	123	4	background	background	NOUN
issue-48	123	5	of	of	ADP
issue-48	123	6	creation	creation	NOUN
issue-48	123	7	of	of	ADP
issue-48	123	8	the	the	DET
issue-48	123	9	new	new	ADJ
issue-48	123	10	wine	wine	NOUN
issue-48	123	11	brand	brand	PROPN
issue-48	123	12	baltic	baltic	PROPN
issue-48	123	13	journal	journal	PROPN
issue-48	123	14	of	of	ADP
issue-48	123	15	economic	economic	ADJ
issue-48	123	16	studies	study	NOUN
issue-48	123	17	126	126	NUM
issue-48	123	18	vol	vol	NOUN
issue-48	123	19	.	.	PROPN
issue-48	124	1	1	1	NUM
issue-48	124	2	,	,	PUNCT
issue-48	124	3	no	no	INTJ
issue-48	124	4	.	.	NOUN
issue-48	124	5	2	2	NUM
issue-48	124	6	,	,	PUNCT
issue-48	124	7	2015	2015	NUM
issue-48	124	8	social	social	ADJ
issue-48	124	9	relationships	relationship	NOUN
issue-48	124	10	.	.	PUNCT
issue-48	125	1	one	one	NUM
issue-48	125	2	of	of	ADP
issue-48	125	3	the	the	DET
issue-48	125	4	components	component	NOUN
issue-48	125	5	of	of	ADP
issue-48	125	6	the	the	DET
issue-48	125	7	brand	brand	NOUN
issue-48	125	8	success	success	NOUN
issue-48	125	9	is	be	AUX
issue-48	125	10	well	well	ADV
issue-48	125	11	-	-	PUNCT
issue-48	125	12	coordinated	coordinate	VERB
issue-48	125	13	teamwork	teamwork	NOUN
issue-48	125	14	and	and	CCONJ
issue-48	125	15	commitment	commitment	NOUN
issue-48	125	16	to	to	ADP
issue-48	125	17	continuous	continuous	ADJ
issue-48	125	18	improvement	improvement	NOUN
issue-48	125	19	and	and	CCONJ
issue-48	125	20	innovation	innovation	NOUN
issue-48	125	21	.	.	PUNCT
issue-48	126	1	doing	do	VERB
issue-48	126	2	wine	wine	NOUN
issue-48	126	3	business	business	NOUN
issue-48	126	4	is	be	AUX
issue-48	126	5	limited	limit	VERB
issue-48	126	6	with	with	ADP
issue-48	126	7	a	a	DET
issue-48	126	8	huge	huge	ADJ
issue-48	126	9	number	number	NOUN
issue-48	126	10	of	of	ADP
issue-48	126	11	various	various	ADJ
issue-48	126	12	framework	framework	NOUN
issue-48	126	13	related	relate	VERB
issue-48	126	14	to	to	ADP
issue-48	126	15	the	the	DET
issue-48	126	16	perception	perception	NOUN
issue-48	126	17	of	of	ADP
issue-48	126	18	centuries	century	NOUN
issue-48	126	19	-	-	PUNCT
issue-48	126	20	old	old	ADJ
issue-48	126	21	culture	culture	NOUN
issue-48	126	22	of	of	ADP
issue-48	126	23	wine	wine	NOUN
issue-48	126	24	,	,	PUNCT
issue-48	126	25	legislative	legislative	ADJ
issue-48	126	26	restrictions	restriction	NOUN
issue-48	126	27	,	,	PUNCT
issue-48	126	28	unforeseen	unforeseen	ADJ
issue-48	126	29	emotional	emotional	ADJ
issue-48	126	30	decisions	decision	NOUN
issue-48	126	31	of	of	ADP
issue-48	126	32	consumers	consumer	NOUN
issue-48	126	33	.	.	PUNCT
issue-48	127	1	foremost	foremost	ADV
issue-48	127	2	it	it	PRON
issue-48	127	3	is	be	AUX
issue-48	127	4	meant	mean	VERB
issue-48	127	5	the	the	DET
issue-48	127	6	need	need	NOUN
issue-48	127	7	to	to	PART
issue-48	127	8	develop	develop	VERB
issue-48	127	9	the	the	DET
issue-48	127	10	concept	concept	NOUN
issue-48	127	11	of	of	ADP
issue-48	127	12	sales	sale	NOUN
issue-48	127	13	and	and	CCONJ
issue-48	127	14	create	create	VERB
issue-48	127	15	the	the	DET
issue-48	127	16	right	right	ADJ
issue-48	127	17	brand	brand	NOUN
issue-48	127	18	image	image	NOUN
issue-48	127	19	.	.	PUNCT
issue-48	128	1	8	8	X
issue-48	128	2	.	.	PUNCT
issue-48	128	3	conclusions	conclusion	NOUN
issue-48	128	4	on	on	ADP
issue-48	128	5	the	the	DET
issue-48	128	6	creation	creation	NOUN
issue-48	128	7	of	of	ADP
issue-48	128	8	the	the	DET
issue-48	128	9	wine	wine	NOUN
issue-48	128	10	brand	brand	NOUN
issue-48	128	11	should	should	AUX
issue-48	128	12	work	work	VERB
issue-48	128	13	together	together	ADV
issue-48	128	14	financiers	financier	NOUN
issue-48	128	15	,	,	PUNCT
issue-48	128	16	marketers	marketer	NOUN
issue-48	128	17	,	,	PUNCT
issue-48	128	18	analysts	analyst	NOUN
issue-48	128	19	,	,	PUNCT
issue-48	128	20	strategists	strategist	NOUN
issue-48	128	21	,	,	PUNCT
issue-48	128	22	artists	artist	NOUN
issue-48	128	23	,	,	PUNCT
issue-48	128	24	promotion	promotion	NOUN
issue-48	128	25	and	and	CCONJ
issue-48	128	26	graphic	graphic	ADJ
issue-48	128	27	designers	designer	NOUN
issue-48	128	28	,	,	PUNCT
issue-48	128	29	copywriters	copywriter	NOUN
issue-48	128	30	,	,	PUNCT
issue-48	128	31	architects	architect	NOUN
issue-48	128	32	.	.	PUNCT
issue-48	129	1	it	it	PRON
issue-48	129	2	is	be	AUX
issue-48	129	3	necessary	necessary	ADJ
issue-48	129	4	to	to	PART
issue-48	129	5	develop	develop	VERB
issue-48	129	6	a	a	DET
issue-48	129	7	system	system	NOUN
issue-48	129	8	of	of	ADP
issue-48	129	9	visual	visual	ADJ
issue-48	129	10	identity	identity	NOUN
issue-48	129	11	of	of	ADP
issue-48	129	12	the	the	DET
issue-48	129	13	brand	brand	NOUN
issue-48	129	14	,	,	PUNCT
issue-48	129	15	the	the	DET
issue-48	129	16	original	original	ADJ
issue-48	129	17	name	name	NOUN
issue-48	129	18	and	and	CCONJ
issue-48	129	19	choose	choose	VERB
issue-48	129	20	rather	rather	ADV
issue-48	129	21	rational	rational	ADJ
issue-48	129	22	and	and	CCONJ
issue-48	129	23	informative	informative	ADJ
issue-48	129	24	style	style	NOUN
issue-48	129	25	of	of	ADP
issue-48	129	26	communication	communication	NOUN
issue-48	129	27	.	.	PUNCT
issue-48	130	1	the	the	DET
issue-48	130	2	strategy	strategy	NOUN
issue-48	130	3	of	of	ADP
issue-48	130	4	creating	create	VERB
issue-48	130	5	and	and	CCONJ
issue-48	130	6	branding	branding	NOUN
issue-48	130	7	should	should	AUX
issue-48	130	8	contain	contain	VERB
issue-48	130	9	a	a	DET
issue-48	130	10	step	step	NOUN
issue-48	130	11	algorithm	algorithm	NOUN
issue-48	130	12	and	and	CCONJ
issue-48	130	13	a	a	DET
issue-48	130	14	set	set	NOUN
issue-48	130	15	of	of	ADP
issue-48	130	16	tools	tool	NOUN
issue-48	130	17	that	that	PRON
issue-48	130	18	allow	allow	VERB
issue-48	130	19	to	to	PART
issue-48	130	20	move	move	VERB
issue-48	130	21	from	from	ADP
issue-48	130	22	spontaneous	spontaneous	ADJ
issue-48	130	23	advertising	advertising	NOUN
issue-48	130	24	campaigns	campaign	NOUN
issue-48	130	25	to	to	ADP
issue-48	130	26	systematic	systematic	ADJ
issue-48	130	27	brand	brand	NOUN
issue-48	130	28	management	management	NOUN
issue-48	130	29	system	system	NOUN
issue-48	130	30	,	,	PUNCT
issue-48	130	31	motivate	motivate	VERB
issue-48	130	32	employees	employee	NOUN
issue-48	130	33	and	and	CCONJ
issue-48	130	34	stimulate	stimulate	VERB
issue-48	130	35	the	the	DET
issue-48	130	36	growth	growth	NOUN
issue-48	130	37	of	of	ADP
issue-48	130	38	its	its	PRON
issue-48	130	39	popularity	popularity	NOUN
issue-48	130	40	.	.	PUNCT
issue-48	131	1	the	the	DET
issue-48	131	2	brand	brand	NOUN
issue-48	131	3	has	have	AUX
issue-48	131	4	always	always	ADV
issue-48	131	5	increases	increase	VERB
issue-48	131	6	the	the	DET
issue-48	131	7	value	value	NOUN
issue-48	131	8	of	of	ADP
issue-48	131	9	the	the	DET
issue-48	131	10	product	product	NOUN
issue-48	131	11	,	,	PUNCT
issue-48	131	12	reduces	reduce	VERB
issue-48	131	13	the	the	DET
issue-48	131	14	time	time	NOUN
issue-48	131	15	for	for	ADP
issue-48	131	16	consumer	consumer	NOUN
issue-48	131	17	’s	’s	PART
issue-48	131	18	attraction	attraction	NOUN
issue-48	131	19	and	and	CCONJ
issue-48	131	20	its	its	PRON
issue-48	131	21	entering	enter	VERB
issue-48	131	22	new	new	ADJ
issue-48	131	23	markets	market	NOUN
issue-48	131	24	.	.	PUNCT
issue-48	132	1	thus	thus	ADV
issue-48	132	2	,	,	PUNCT
issue-48	132	3	the	the	DET
issue-48	132	4	brand	brand	NOUN
issue-48	132	5	is	be	AUX
issue-48	132	6	the	the	DET
issue-48	132	7	highest	high	ADJ
issue-48	132	8	achievement	achievement	NOUN
issue-48	132	9	of	of	ADP
issue-48	132	10	management	management	NOUN
issue-48	132	11	strategies	strategy	NOUN
issue-48	132	12	and	and	CCONJ
issue-48	132	13	marketing	marketing	NOUN
issue-48	132	14	policy	policy	NOUN
issue-48	132	15	.	.	PUNCT
issue-48	133	1	after	after	ADV
issue-48	133	2	all	all	ADV
issue-48	133	3	,	,	PUNCT
issue-48	133	4	to	to	PART
issue-48	133	5	gain	gain	VERB
issue-48	133	6	and	and	CCONJ
issue-48	133	7	maintain	maintain	VERB
issue-48	133	8	the	the	DET
issue-48	133	9	popularity	popularity	NOUN
issue-48	133	10	of	of	ADP
issue-48	133	11	a	a	DET
issue-48	133	12	certain	certain	ADJ
issue-48	133	13	product	product	NOUN
issue-48	133	14	,	,	PUNCT
issue-48	133	15	it	it	PRON
issue-48	133	16	is	be	AUX
issue-48	133	17	necessary	necessary	ADJ
issue-48	133	18	to	to	PART
issue-48	133	19	individualize	individualize	VERB
issue-48	133	20	,	,	PUNCT
issue-48	133	21	to	to	PART
issue-48	133	22	give	give	VERB
issue-48	133	23	associations	association	NOUN
issue-48	133	24	and	and	CCONJ
issue-48	133	25	images	image	NOUN
issue-48	133	26	to	to	PART
issue-48	133	27	give	give	VERB
issue-48	133	28	it	it	PRON
issue-48	133	29	different	different	ADJ
issue-48	133	30	characteristics	characteristic	NOUN
issue-48	133	31	.	.	PUNCT
issue-48	134	1	only	only	ADV
issue-48	134	2	then	then	ADV
issue-48	134	3	the	the	DET
issue-48	134	4	product	product	NOUN
issue-48	134	5	will	will	AUX
issue-48	134	6	cause	cause	VERB
issue-48	134	7	a	a	DET
issue-48	134	8	strong	strong	ADJ
issue-48	134	9	commitment	commitment	NOUN
issue-48	134	10	to	to	ADP
issue-48	134	11	itself	itself	PRON
issue-48	134	12	,	,	PUNCT
issue-48	134	13	to	to	PART
issue-48	134	14	ensure	ensure	VERB
issue-48	134	15	its	its	PRON
issue-48	134	16	expected	expect	VERB
issue-48	134	17	income	income	NOUN
issue-48	134	18	growth	growth	NOUN
issue-48	134	19	in	in	ADP
issue-48	134	20	the	the	DET
issue-48	134	21	future	future	NOUN
issue-48	134	22	.	.	PUNCT
issue-48	135	1	references	reference	NOUN
issue-48	135	2	zozulov	zozulov	NOUN
issue-48	135	3	,	,	PUNCT
issue-48	135	4	a.	a.	NOUN
issue-48	135	5	(	(	PUNCT
issue-48	135	6	2004	2004	NUM
issue-48	135	7	)	)	PUNCT
issue-48	135	8	,	,	PUNCT
issue-48	135	9	pisarenko	pisarenko	NOUN
issue-48	135	10	nl	nl	NOUN
issue-48	135	11	market	market	NOUN
issue-48	135	12	positioning	positioning	NOUN
issue-48	135	13	:	:	PUNCT
issue-48	135	14	how	how	SCONJ
issue-48	135	15	to	to	PART
issue-48	135	16	begin	begin	VERB
issue-48	135	17	building	build	VERB
issue-48	135	18	successful	successful	ADJ
issue-48	135	19	brands	brand	NOUN
issue-48	135	20	.	.	PUNCT
issue-48	136	1	–	–	PUNCT
issue-48	136	2	k.	k.	NOUN
issue-48	136	3	:	:	PUNCT
issue-48	137	1	knowledge	knowledge	PROPN
issue-48	137	2	press	press	PROPN
issue-48	137	3	,	,	PUNCT
issue-48	137	4	2004	2004	NUM
issue-48	137	5	.	.	PUNCT
issue-48	138	1	–	–	PUNCT
issue-48	138	2	199	199	NUM
issue-48	138	3	р	р	NOUN
issue-48	138	4	.	.	PROPN
issue-48	138	5	jones	jones	PROPN
issue-48	138	6	,	,	PUNCT
issue-48	138	7	p.	p.	PROPN
issue-48	138	8	(	(	PUNCT
issue-48	138	9	2005	2005	NUM
issue-48	138	10	)	)	PUNCT
issue-48	138	11	the	the	DET
issue-48	138	12	role	role	NOUN
issue-48	138	13	of	of	ADP
issue-48	138	14	advertising	advertising	NOUN
issue-48	138	15	in	in	ADP
issue-48	138	16	the	the	DET
issue-48	138	17	creation	creation	NOUN
issue-48	138	18	of	of	ADP
issue-48	138	19	strong	strong	ADJ
issue-48	138	20	brands	brand	NOUN
issue-48	138	21	/	/	PUNCT
issue-48	138	22	under	under	ADP
issue-48	138	23	the	the	DET
issue-48	138	24	editors	editor	NOUN
issue-48	138	25	john	john	PROPN
issue-48	138	26	philip	philip	PROPN
issue-48	138	27	jones	jones	PROPN
issue-48	138	28	.	.	PUNCT
issue-48	139	1	–	–	PUNCT
issue-48	139	2	williams	williams	PROPN
issue-48	139	3	,	,	PUNCT
issue-48	139	4	2005	2005	NUM
issue-48	139	5	.	.	PUNCT
issue-48	140	1	–	–	PUNCT
issue-48	140	2	496	496	NUM
issue-48	140	3	p.	p.	NOUN
issue-48	140	4	aleshin	aleshin	PROPN
issue-48	140	5	,	,	PUNCT
issue-48	140	6	m.	m.	NOUN
issue-48	140	7	(	(	PUNCT
issue-48	140	8	2013	2013	NUM
issue-48	140	9	)	)	PUNCT
issue-48	140	10	the	the	DET
issue-48	140	11	phenomenon	phenomenon	NOUN
issue-48	140	12	of	of	ADP
issue-48	140	13	loyalty	loyalty	NOUN
issue-48	140	14	for	for	ADP
issue-48	140	15	goods	good	NOUN
issue-48	140	16	and	and	CCONJ
issue-48	140	17	brands	brand	NOUN
issue-48	140	18	.	.	PUNCT
issue-48	141	1	[	[	X
issue-48	141	2	electronic	electronic	ADJ
issue-48	141	3	resource	resource	NOUN
issue-48	141	4	]	]	PUNCT
issue-48	141	5	.	.	PUNCT
issue-48	141	6	–	–	PUNCT
issue-48	141	7	retrieved	retrieve	VERB
issue-48	141	8	from	from	ADP
issue-48	141	9	:	:	PUNCT
issue-48	141	10	http://adme.ru/.	http://adme.ru/.	PROPN
issue-48	141	11	pyankova	pyankova	PROPN
issue-48	141	12	,	,	PUNCT
issue-48	141	13	o.	o.	PROPN
issue-48	141	14	(	(	PUNCT
issue-48	141	15	2012	2012	NUM
issue-48	141	16	)	)	PUNCT
issue-48	141	17	life	life	NOUN
issue-48	141	18	cycle	cycle	NOUN
issue-48	141	19	concept	concept	NOUN
issue-48	141	20	of	of	ADP
issue-48	141	21	the	the	DET
issue-48	141	22	brand	brand	NOUN
issue-48	141	23	[	[	X
issue-48	141	24	electronic	electronic	ADJ
issue-48	141	25	resource	resource	NOUN
issue-48	141	26	]	]	PUNCT
issue-48	141	27	.	.	PUNCT
issue-48	142	1	–	–	PUNCT
issue-48	142	2	retrieved	retrieve	VERB
issue-48	142	3	from	from	ADP
issue-48	142	4	:	:	PUNCT
issue-48	142	5	http://dspace.nuft	http://dspace.nuft	NOUN
issue-48	142	6	.	.	PUNCT
issue-48	143	1	edu.ua/jspui/bitstream/123456789/7222/1/1223.pdf	edu.ua/jspui/bitstream/123456789/7222/1/1223.pdf	PROPN
issue-48	143	2	pustotin	pustotin	NOUN
issue-48	143	3	,	,	PUNCT
issue-48	143	4	v.	v.	PROPN
issue-48	143	5	(	(	PUNCT
issue-48	143	6	2015	2015	NUM
issue-48	143	7	)	)	PUNCT
issue-48	143	8	brand	brand	NOUN
issue-48	143	9	management	management	NOUN
issue-48	143	10	as	as	ADP
issue-48	143	11	a	a	DET
issue-48	143	12	process	process	NOUN
issue-48	143	13	.	.	PUNCT
issue-48	144	1	[	[	X
issue-48	144	2	electronic	electronic	ADJ
issue-48	144	3	resource	resource	NOUN
issue-48	144	4	]	]	PUNCT
issue-48	144	5	.	.	PUNCT
issue-48	144	6	–	–	PUNCT
issue-48	144	7	retrieved	retrieve	VERB
issue-48	144	8	from	from	ADP
issue-48	144	9	:	:	PUNCT
issue-48	144	10	http://innovations.com.ua/ua/articles/finance/19350/upravlinnya-brendom-yak-proces	http://innovations.com.ua/ua/articles/finance/19350/upravlinnya-brendom-yak-proce	NOUN
issue-48	144	11	fedoriv	fedoriv	ADJ
issue-48	144	12	,	,	PUNCT
issue-48	144	13	a.	a.	NOUN
issue-48	144	14	(	(	PUNCT
issue-48	144	15	2015	2015	NUM
issue-48	144	16	)	)	PUNCT
issue-48	144	17	marketing	marketing	NOUN
issue-48	144	18	-	-	PUNCT
issue-48	144	19	ukrainian	ukrainian	ADJ
issue-48	144	20	forum	forum	NOUN
issue-48	144	21	dyrektorov	dyrektorov	ADV
issue-48	144	22	:	:	PUNCT
issue-48	144	23	2015	2015	NUM
issue-48	144	24	[	[	X
issue-48	144	25	electronic	electronic	ADJ
issue-48	144	26	resource	resource	NOUN
issue-48	144	27	]	]	PUNCT
issue-48	144	28	.	.	PUNCT
issue-48	145	1	–	–	PUNCT
issue-48	145	2	retrieved	retrieve	VERB
issue-48	145	3	from	from	ADP
issue-48	145	4	:	:	PUNCT
issue-48	145	5	http://www.marketingforum.com.ua	http://www.marketingforum.com.ua	PUNCT
issue-48	145	6	saveliev	saveliev	PROPN
issue-48	145	7	,	,	PUNCT
issue-48	145	8	v.	v.	PROPN
issue-48	145	9	(	(	PUNCT
issue-48	145	10	2014	2014	NUM
issue-48	145	11	)	)	PUNCT
issue-48	145	12	marketing	marketing	NOUN
issue-48	145	13	b2b	b2b	NOUN
issue-48	145	14	technology	technology	NOUN
issue-48	145	15	sales	sale	NOUN
issue-48	145	16	in	in	ADP
issue-48	145	17	crisis	crisis	NOUN
issue-48	145	18	[	[	X
issue-48	145	19	electronic	electronic	ADJ
issue-48	145	20	resource	resource	NOUN
issue-48	145	21	]	]	PUNCT
issue-48	145	22	.	.	PUNCT
issue-48	146	1	–	–	PUNCT
issue-48	146	2	retrieved	retrieve	VERB
issue-48	146	3	from	from	ADP
issue-48	146	4	:	:	PUNCT
issue-48	146	5	http://www.advanter.ua/articles.php?articlesid=66	http://www.advanter.ua/articles.php?articlesid=66	NOUN
issue-48	146	6	velitchenko	velitchenko	NOUN
issue-48	146	7	,	,	PUNCT
issue-48	146	8	s.	s.	PROPN
issue-48	146	9	(	(	PUNCT
issue-48	146	10	2014	2014	NUM
issue-48	146	11	)	)	PUNCT
issue-48	146	12	pr	pr	NOUN
issue-48	146	13	–	–	PUNCT
issue-48	146	14	technology	technology	NOUN
issue-48	146	15	country	country	NOUN
issue-48	146	16	branding	branding	NOUN
issue-48	146	17	of	of	ADP
issue-48	146	18	kazakhstan	kazakhstan	PROPN
issue-48	146	19	in	in	ADP
issue-48	146	20	the	the	DET
issue-48	146	21	context	context	NOUN
issue-48	146	22	of	of	ADP
issue-48	146	23	religious	religious	ADJ
issue-48	146	24	values	value	NOUN
issue-48	146	25	knowledge	knowledge	NOUN
issue-48	146	26	-	-	PUNCT
issue-48	146	27	based	base	VERB
issue-48	146	28	society	society	NOUN
issue-48	146	29	.	.	PUNCT
issue-48	147	1	[	[	X
issue-48	147	2	electronic	electronic	ADJ
issue-48	147	3	resource	resource	NOUN
issue-48	147	4	]	]	PUNCT
issue-48	147	5	.	.	PUNCT
issue-48	147	6	–	–	PUNCT
issue-48	147	7	retrieved	retrieve	VERB
issue-48	147	8	from	from	ADP
issue-48	147	9	:	:	PUNCT
issue-48	147	10	http://euroasia-science.ru/zhurnaly/40zhurnal-4/politicheskie-nauki/809-pr-tekhnologii-tranovogo-rendinga-kazakhstana-v-kontekste-dukhovnykhtsennostej-intellektualnogo-obshchestva	http://euroasia-science.ru/zhurnaly/40zhurnal-4/politicheskie-nauki/809-pr-tekhnologii-tranovogo-rendinga-kazakhstana-v-kontekste-dukhovnykhtsennostej-intellektualnogo-obshchestva	PROPN
issue-48	147	11	dligach	dligach	PROPN
issue-48	147	12	,	,	PUNCT
issue-48	147	13	a.	a.	NOUN
issue-48	147	14	(	(	PUNCT
issue-48	147	15	2011	2011	NUM
issue-48	147	16	)	)	PUNCT
issue-48	147	17	8	8	NUM
issue-48	147	18	stories	story	NOUN
issue-48	147	19	about	about	ADP
issue-48	147	20	brands	brand	NOUN
issue-48	147	21	.	.	PUNCT
issue-48	148	1	[	[	X
issue-48	148	2	electronic	electronic	ADJ
issue-48	148	3	resource	resource	NOUN
issue-48	148	4	]	]	PUNCT
issue-48	148	5	.	.	PUNCT
issue-48	148	6	–	–	PUNCT
issue-48	148	7	retrieved	retrieve	VERB
issue-48	148	8	from	from	ADP
issue-48	148	9	:	:	PUNCT
issue-48	148	10	http://www.advanter.ua/	http://www.advanter.ua/	PROPN
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issue-48	148	12	saveliev	saveliev	NOUN
issue-48	148	13	,	,	PUNCT
issue-48	148	14	v.	v.	PROPN
issue-48	148	15	(	(	PUNCT
issue-48	148	16	2011	2011	NUM
issue-48	148	17	)	)	PUNCT
issue-48	148	18	natural	natural	ADJ
issue-48	148	19	wines	wine	NOUN
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issue-48	148	21	strong	strong	ADJ
issue-48	148	22	brands	brand	NOUN
issue-48	148	23	.	.	PUNCT
issue-48	149	1	[	[	X
issue-48	149	2	electronic	electronic	ADJ
issue-48	149	3	resource	resource	NOUN
issue-48	149	4	]	]	PUNCT
issue-48	149	5	.	.	PUNCT
issue-48	149	6	–	–	PUNCT
issue-48	149	7	retrieved	retrieve	VERB
issue-48	149	8	from	from	ADP
issue-48	149	9	:	:	PUNCT
issue-48	149	10	http://www.advanter.ua/articles.php?articlesid=53	http://www.advanter.ua/articles.php?articlesid=53	PROPN
issue-48	149	11	fedoriv	fedoriv	ADJ
issue-48	149	12	,	,	PUNCT
issue-48	149	13	a.	a.	NOUN
issue-48	149	14	(	(	PUNCT
issue-48	149	15	2013	2013	NUM
issue-48	149	16	)	)	PUNCT
issue-48	149	17	one	one	NUM
issue-48	149	18	word	word	NOUN
issue-48	149	19	for	for	ADP
issue-48	149	20	the	the	DET
issue-48	149	21	brand	brand	NOUN
issue-48	149	22	.	.	PUNCT
issue-48	150	1	[	[	X
issue-48	150	2	electronic	electronic	ADJ
issue-48	150	3	resource	resource	NOUN
issue-48	150	4	]	]	PUNCT
issue-48	150	5	.	.	PUNCT
issue-48	150	6	–	–	PUNCT
issue-48	150	7	retrieved	retrieve	VERB
issue-48	150	8	from	from	ADP
issue-48	150	9	:	:	PUNCT
issue-48	150	10	http://innovations.com.ua/ua/articles/finance/18731/odne-slovo-dlya-brendu	http://innovations.com.ua/ua/articles/finance/18731/odne-slovo-dlya-brendu	PRON
issue-48	150	11	pustotin	pustotin	NOUN
issue-48	150	12	,	,	PUNCT
issue-48	150	13	v.	v.	PROPN
issue-48	150	14	(	(	PUNCT
issue-48	150	15	2015	2015	NUM
issue-48	150	16	)	)	PUNCT
issue-48	150	17	branding	branding	NOUN
issue-48	150	18	leaders	leader	NOUN
issue-48	150	19	.	.	PUNCT
issue-48	151	1	[	[	X
issue-48	151	2	electronic	electronic	ADJ
issue-48	151	3	resource	resource	NOUN
issue-48	151	4	]	]	PUNCT
issue-48	151	5	.	.	PUNCT
issue-48	151	6	–	–	PUNCT
issue-48	151	7	retrieved	retrieve	VERB
issue-48	151	8	from	from	ADP
issue-48	151	9	:	:	PUNCT
issue-48	151	10	http://innovations.com.ua/ua/	http://innovations.com.ua/ua/	PROPN
issue-48	151	11	articles	article	NOUN
issue-48	151	12	/	/	SYM
issue-48	151	13	finance/19372	finance/19372	PROPN
issue-48	151	14	/	/	SYM
issue-48	151	15	brending	brende	VERB
issue-48	151	16	-	-	PUNCT
issue-48	151	17	dlya	dlya	ADV
issue-48	151	18	-	-	PUNCT
issue-48	151	19	lideriv	lideriv	ADJ
issue-48	151	20	trout	trout	NOUN
issue-48	151	21	,	,	PUNCT
issue-48	151	22	j.	j.	PROPN
issue-48	151	23	(	(	PUNCT
issue-48	151	24	2012	2012	NUM
issue-48	151	25	)	)	PUNCT
issue-48	151	26	may	may	AUX
issue-48	151	27	11	11	NUM
issue-48	151	28	,	,	PUNCT
issue-48	151	29	2012	2012	NUM
issue-48	151	30	brand	brand	NOUN
issue-48	151	31	strategy	strategy	NOUN
issue-48	151	32	:	:	PUNCT
issue-48	151	33	repositioning	reposition	VERB
issue-48	151	34	commodities	commodity	NOUN
issue-48	151	35	[	[	X
issue-48	151	36	electronic	electronic	ADJ
issue-48	151	37	resource	resource	NOUN
issue-48	151	38	]	]	PUNCT
issue-48	151	39	.	.	PUNCT
issue-48	152	1	–	–	PUNCT
issue-48	152	2	retrieved	retrieve	VERB
issue-48	152	3	from	from	ADP
issue-48	152	4	:	:	PUNCT
issue-48	152	5	http://www.brandingstrategyinsider.com/jack-trout	http://www.brandingstrategyinsider.com/jack-trout	NOUN
issue-48	152	6	виктория	виктория	NOUN
issue-48	152	7	пазюк	пазюк	VERB
issue-48	152	8	жизненный	жизненный	ADJ
issue-48	152	9	цикл	цикл	PROPN
issue-48	152	10	винного	винного	NOUN
issue-48	152	11	бренда	бренда	NOUN
issue-48	152	12	аннотация	аннотация	VERB
issue-48	152	13	.	.	PUNCT
issue-48	153	1	целью	целью	PROPN
issue-48	153	2	работы	работы	PROPN
issue-48	153	3	является	является	ADJ
issue-48	153	4	определение	определение	PROPN
issue-48	153	5	жизненного	жизненного	PROPN
issue-48	153	6	цикла	цикла	ADJ
issue-48	153	7	винного	винного	NOUN
issue-48	153	8	бренда	бренда	NOUN
issue-48	153	9	,	,	PUNCT
issue-48	153	10	разработка	разработка	NOUN
issue-48	153	11	путей	путей	NOUN
issue-48	153	12	повышения	повышения	NOUN
issue-48	153	13	его	его	PROPN
issue-48	153	14	действенности	действенности	PROPN
issue-48	153	15	на	на	PROPN
issue-48	153	16	разных	разных	PROPN
issue-48	153	17	стадиях	стадиях	PROPN
issue-48	153	18	жизненного	жизненного	PROPN
issue-48	153	19	цикла	цикла	NOUN
issue-48	153	20	.	.	PUNCT
issue-48	154	1	научно	научно	PROPN
issue-48	154	2	обоснованное	обоснованное	PROPN
issue-48	154	3	существования	существования	NOUN
issue-48	154	4	жизненного	жизненного	NOUN
issue-48	154	5	цикла	цикла	NOUN
issue-48	154	6	бренда	бренда	NOUN
issue-48	154	7	позволяет	позволяет	ADV
issue-48	154	8	современным	современным	ADJ
issue-48	154	9	предприятиям	предприятиям	PROPN
issue-48	154	10	усилить	усилить	PROPN
issue-48	154	11	свои	свои	PROPN
issue-48	154	12	конкурентные	конкурентные	NOUN
issue-48	154	13	позиции	позиции	VERB
issue-48	154	14	на	на	PROPN
issue-48	154	15	рынке	рынке	VERB
issue-48	154	16	и	и	PROPN
issue-48	154	17	воспользоваться	воспользоваться	NOUN
issue-48	154	18	приобретенными	приобретенными	PROPN
issue-48	154	19	различиями	различиями	PROPN
issue-48	154	20	для	для	PROPN
issue-48	154	21	привлечения	привлечения	PROPN
issue-48	154	22	большего	большего	PROPN
issue-48	154	23	внимания	внимания	PROPN
issue-48	154	24	со	со	ADP
issue-48	154	25	стороны	стороны	PROPN
issue-48	154	26	потребителей	потребителей	PROPN
issue-48	154	27	.	.	PUNCT
issue-48	155	1	методика	методика	ADJ
issue-48	155	2	.	.	PUNCT
issue-48	156	1	исследования	исследования	PROPN
issue-48	156	2	базируются	базируются	VERB
issue-48	156	3	на	на	PROPN
issue-48	156	4	общенаучных	общенаучных	PROPN
issue-48	156	5	методах	методах	NOUN
issue-48	156	6	исследования	исследования	PROPN
issue-48	156	7	экономических	экономических	PROPN
issue-48	156	8	явлений	явлений	PROPN
issue-48	156	9	:	:	PUNCT
issue-48	157	1	диалектический	диалектический	PROPN
issue-48	157	2	,	,	PUNCT
issue-48	157	3	абстрактно	абстрактно	NOUN
issue-48	157	4	-	-	PUNCT
issue-48	157	5	логический	логический	NOUN
issue-48	157	6	(	(	PUNCT
issue-48	157	7	при	при	NOUN
issue-48	157	8	осуществлении	осуществлении	NOUN
issue-48	157	9	теоретических	теоретических	PROPN
issue-48	157	10	обобщений	обобщений	PROPN
issue-48	157	11	к	к	PROPN
issue-48	157	12	определению	определению	VERB
issue-48	157	13	сущности	сущности	PROPN
issue-48	157	14	понятия	понятия	VERB
issue-48	157	15	«	«	PUNCT
issue-48	157	16	жизненный	жизненный	ADJ
issue-48	157	17	цикл	цикл	NOUN
issue-48	157	18	виновного	виновного	NOUN
issue-48	157	19	бренда	бренда	NOUN
issue-48	157	20	)	)	PUNCT
issue-48	157	21	,	,	PUNCT
issue-48	157	22	научное	научное	VERB
issue-48	157	23	абстрагирование	абстрагирование	PROPN
issue-48	157	24	,	,	PUNCT
issue-48	157	25	сравнение	сравнение	PROPN
issue-48	157	26	и	и	PROPN
issue-48	157	27	систематизация	систематизация	PROPN
issue-48	157	28	(	(	PUNCT
issue-48	157	29	при	при	NOUN
issue-48	157	30	исследовании	исследовании	PROPN
issue-48	157	31	факторов	факторов	PROPN
issue-48	157	32	влияния	влияния	VERB
issue-48	157	33	на	на	PROPN
issue-48	157	34	жизненный	жизненный	PROPN
issue-48	157	35	цикл	цикл	PROPN
issue-48	157	36	виновного	виновного	NOUN
issue-48	157	37	бренда	бренда	NOUN
issue-48	157	38	и	и	PROPN
issue-48	157	39	факторов	факторов	ADJ
issue-48	157	40	,	,	PUNCT
issue-48	157	41	влияют	влияют	PROPN
issue-48	157	42	на	на	PROPN
issue-48	157	43	выбор	выбор	PROPN
issue-48	157	44	продукции	продукции	PROPN
issue-48	157	45	потребителями	потребителями	PROPN
issue-48	157	46	)	)	PUNCT
issue-48	157	47	,	,	PUNCT
issue-48	157	48	статистический	статистический	VERB
issue-48	157	49	и	и	PROPN
issue-48	157	50	проблемно	проблемно	NOUN
issue-48	157	51	-	-	PUNCT
issue-48	157	52	хронологический	хронологический	PROPN
issue-48	157	53	baltic	baltic	PROPN
issue-48	157	54	journal	journal	PROPN
issue-48	157	55	of	of	ADP
issue-48	157	56	economic	economic	ADJ
issue-48	157	57	studies	study	NOUN
issue-48	157	58	127	127	NUM
issue-48	157	59	vol	vol	NOUN
issue-48	157	60	.	.	PROPN
issue-48	158	1	1	1	NUM
issue-48	158	2	,	,	PUNCT
issue-48	158	3	no	no	INTJ
issue-48	158	4	.	.	NOUN
issue-48	158	5	2	2	NUM
issue-48	158	6	,	,	PUNCT
issue-48	158	7	2015	2015	NUM
issue-48	158	8	(	(	PUNCT
issue-48	158	9	при	при	NOUN
issue-48	158	10	исследовании	исследовании	PROPN
issue-48	158	11	требований	требований	PROPN
issue-48	159	1	к	к	ADP
issue-48	159	2	бренду	бренду	PROPN
issue-48	159	3	в	в	PROPN
issue-48	159	4	условиях	условиях	ADP
issue-48	159	5	изменения	изменения	ADJ
issue-48	159	6	предпочтений	предпочтений	ADJ
issue-48	159	7	потребителей	потребителей	PROPN
issue-48	159	8	)	)	PUNCT
issue-48	159	9	,	,	PUNCT
issue-48	159	10	логического	логического	NOUN
issue-48	159	11	обобщения	обобщения	NOUN
issue-48	159	12	(	(	PUNCT
issue-48	159	13	при	при	NOUN
issue-48	159	14	определении	определении	NOUN
issue-48	159	15	социально	социально	NOUN
issue-48	159	16	-	-	PUNCT
issue-48	159	17	этических	этических	NOUN
issue-48	159	18	функций	функций	PROPN
issue-48	159	19	виновного	виновного	NOUN
issue-48	159	20	бренда	бренда	NOUN
issue-48	159	21	)	)	PUNCT
issue-48	159	22	.	.	PUNCT
issue-48	160	1	результаты	результаты	PROPN
issue-48	160	2	.	.	PUNCT
issue-48	161	1	определены	определены	PROPN
issue-48	161	2	стадии	стадии	PROPN
issue-48	161	3	жизненного	жизненного	PROPN
issue-48	161	4	цикла	цикла	ADJ
issue-48	161	5	винного	винного	NOUN
issue-48	161	6	бренда	бренда	NOUN
issue-48	161	7	,	,	PUNCT
issue-48	161	8	которые	которые	PROPN
issue-48	161	9	учитывают	учитывают	PROPN
issue-48	161	10	его	его	PROPN
issue-48	161	11	особенности	особенности	PROPN
issue-48	161	12	,	,	PUNCT
issue-48	161	13	а	а	PROPN
issue-48	161	14	также	также	PROPN
issue-48	161	15	сформированы	сформированы	PROPN
issue-48	161	16	его	его	PROPN
issue-48	161	17	социально	социально	PROPN
issue-48	161	18	-	-	PUNCT
issue-48	161	19	этические	этические	PROPN
issue-48	161	20	функции	функции	NOUN
issue-48	161	21	.	.	PUNCT
issue-48	162	1	описаны	описаны	PROPN
issue-48	162	2	требования	требования	PROPN
issue-48	162	3	к	к	PROPN
issue-48	162	4	винному	винному	VERB
issue-48	162	5	бренду	бренду	PROPN
issue-48	162	6	в	в	PROPN
issue-48	162	7	условиях	условиях	PROPN
issue-48	162	8	изменения	изменения	PROPN
issue-48	162	9	вкусов	вкусов	VERB
issue-48	162	10	и	и	PROPN
issue-48	162	11	предпочтений	предпочтений	PROPN
issue-48	162	12	потребителей	потребителей	PROPN
issue-48	162	13	.	.	PUNCT
issue-48	163	1	раскрыта	раскрыта	PROPN
issue-48	163	2	специфика	специфика	ADJ
issue-48	163	3	продвижения	продвижения	ADJ
issue-48	163	4	винного	винного	NOUN
issue-48	163	5	бренда	бренда	NOUN
issue-48	163	6	в	в	PROPN
issue-48	163	7	условиях	условиях	PROPN
issue-48	163	8	усиливающейся	усиливающейся	PROPN
issue-48	163	9	конкуренции	конкуренции	PROPN
issue-48	163	10	.	.	PUNCT
issue-48	164	1	установленны	установленны	PROPN
issue-48	164	2	предпосылки	предпосылки	PROPN
issue-48	164	3	создания	создания	NOUN
issue-48	164	4	нового	нового	NOUN
issue-48	164	5	винного	винного	NOUN
issue-48	164	6	бренда	бренда	NOUN
issue-48	164	7	.	.	PUNCT
issue-48	165	1	практическое	практическое	PROPN
issue-48	165	2	значение	значение	PROPN
issue-48	165	3	.	.	PUNCT
issue-48	166	1	бренд	бренд	PROPN
issue-48	166	2	всегда	всегда	VERB
issue-48	166	3	увеличивает	увеличивает	PROPN
issue-48	166	4	ценность	ценность	PROPN
issue-48	166	5	продукта	продукта	NOUN
issue-48	166	6	и	и	PROPN
issue-48	166	7	его	его	PROPN
issue-48	166	8	выход	выход	NOUN
issue-48	166	9	на	на	PROPN
issue-48	166	10	новые	новые	PROPN
issue-48	166	11	рынки	рынки	PROPN
issue-48	166	12	,	,	PUNCT
issue-48	166	13	а	а	PROPN
issue-48	166	14	так	так	NOUN
issue-48	166	15	же	же	INTJ
issue-48	166	16	сокращает	сокращает	PROPN
issue-48	166	17	время	время	PROPN
issue-48	166	18	привлечения	привлечения	VERB
issue-48	166	19	потребителя	потребителя	NOUN
issue-48	166	20	.	.	PUNCT
issue-48	167	1	с	с	PROPN
issue-48	167	2	помощью	помощью	VERB
issue-48	167	3	бренда	бренда	NOUN
issue-48	167	4	возможно	возможно	VERB
issue-48	167	5	обеспечить	обеспечить	NOUN
issue-48	167	6	рост	рост	PROPN
issue-48	167	7	на	на	PROPN
issue-48	167	8	падающем	падающем	PROPN
issue-48	167	9	рынке	рынке	NOUN
issue-48	167	10	;	;	PUNCT
issue-48	167	11	наращивание	наращивание	ADJ
issue-48	167	12	рыночной	рыночной	PROPN
issue-48	167	13	доли	доли	PROPN
issue-48	167	14	в	в	PROPN
issue-48	167	15	условиях	условиях	PROPN
issue-48	167	16	высокой	высокой	PROPN
issue-48	167	17	конкуренции	конкуренции	VERB
issue-48	167	18	;	;	PUNCT
issue-48	167	19	выход	выход	PROPN
issue-48	167	20	на	на	PROPN
issue-48	167	21	рынок	рынок	PROPN
issue-48	167	22	с	с	PROPN
issue-48	167	23	инновационной	инновационной	PROPN
issue-48	167	24	продукцией	продукцией	PROPN
issue-48	167	25	с	с	PROPN
issue-48	167	26	целью	целью	PROPN
issue-48	167	27	формирования	формирования	ADJ
issue-48	167	28	новой	новой	PROPN
issue-48	167	29	стратегии	стратегии	PROPN
issue-48	167	30	сбыта	сбыта	PROPN
issue-48	167	31	.	.	PUNCT
issue-48	168	1	ведь	ведь	NOUN
issue-48	168	2	чтобы	чтобы	NOUN
issue-48	168	3	завоевать	завоевать	ADJ
issue-48	168	4	и	и	PROPN
issue-48	168	5	сохранить	сохранить	NOUN
issue-48	168	6	популярность	популярность	PROPN
issue-48	168	7	определенного	определенного	PROPN
issue-48	168	8	продукта	продукта	NOUN
issue-48	168	9	,	,	PUNCT
issue-48	168	10	необходимо	необходимо	PROPN
issue-48	168	11	индивидуализировать	индивидуализировать	VERB
issue-48	168	12	его	его	PROPN
issue-48	168	13	,	,	PUNCT
issue-48	168	14	наделить	наделить	PROPN
issue-48	168	15	ассоциациями	ассоциациями	PROPN
issue-48	168	16	и	и	PROPN
issue-48	168	17	образом	образом	NOUN
issue-48	168	18	,	,	PUNCT
issue-48	168	19	предоставить	предоставить	NOUN
issue-48	168	20	ему	ему	VERB
issue-48	168	21	отличительные	отличительные	ADJ
issue-48	168	22	особенности	особенности	PROPN
issue-48	168	23	.	.	PUNCT
issue-48	169	1	только	только	PROPN
issue-48	169	2	тогда	тогда	PROPN
issue-48	169	3	продукт	продукт	PROPN
issue-48	169	4	будет	будет	ADV
issue-48	169	5	вызывать	вызывать	VERB
issue-48	169	6	к	к	AUX
issue-48	169	7	себе	себе	ADJ
issue-48	169	8	стойкую	стойкую	PROPN
issue-48	169	9	приверженность	приверженность	PROPN
issue-48	169	10	и	и	PROPN
issue-48	169	11	обеспечивать	обеспечивать	NOUN
issue-48	169	12	ожидаемую	ожидаемую	PROPN
issue-48	169	13	прибыль	прибыль	PROPN
issue-48	169	14	.	.	PUNCT
issue-48	170	1	адекватной	адекватной	PROPN
issue-48	170	2	мгновенной	мгновенной	VERB
issue-48	170	3	реакцией	реакцией	ADJ
issue-48	170	4	производителей	производителей	NOUN
issue-48	170	5	и	и	PROPN
issue-48	170	6	реализаторов	реализаторов	PROPN
issue-48	170	7	продукции	продукции	PROPN
issue-48	170	8	на	на	PROPN
issue-48	170	9	внешние	внешние	PROPN
issue-48	170	10	и	и	PROPN
issue-48	170	11	внутренние	внутренние	PROPN
issue-48	170	12	вызовы	вызовы	NOUN
issue-48	170	13	,	,	PUNCT
issue-48	170	14	в	в	PROPN
issue-48	170	15	условиях	условиях	PROPN
issue-48	170	16	динамических	динамических	ADV
issue-48	170	17	сдвигов	сдвигов	VERB
issue-48	171	1	на	на	PROPN
issue-48	171	2	потребительском	потребительском	PROPN
issue-48	171	3	рынке	рынке	PROPN
issue-48	171	4	и	и	PROPN
issue-48	171	5	обострение	обострение	PROPN
issue-48	171	6	конкуренции	конкуренции	PROPN
issue-48	171	7	,	,	PUNCT
issue-48	171	8	является	является	ADJ
issue-48	171	9	бренд	бренд	NOUN
issue-48	171	10	.	.	PUNCT
issue-48	172	1	значение	значение	PROPN
issue-48	172	2	/	/	SYM
issue-48	172	3	оригинальность	оригинальность	NOUN
issue-48	172	4	.	.	PUNCT
issue-48	173	1	в	в	PROPN
issue-48	173	2	современных	современных	VERB
issue-48	173	3	научных	научных	PROPN
issue-48	173	4	трудах	трудах	NOUN
issue-48	173	5	все	все	PROPN
issue-48	173	6	больше	больше	PROPN
issue-48	173	7	актуальности	актуальности	PROPN
issue-48	173	8	набирают	набирают	PROPN
issue-48	173	9	разработки	разработки	PROPN
issue-48	173	10	,	,	PUNCT
issue-48	173	11	о	о	PROPN
issue-48	173	12	существовании	существовании	PROPN
issue-48	173	13	и	и	PROPN
issue-48	173	14	определения	определения	NOUN
issue-48	173	15	особенностей	особенностей	NOUN
issue-48	173	16	жизненного	жизненного	NOUN
issue-48	173	17	цикла	цикла	PROPN
issue-48	173	18	бренда	бренда	PROPN
issue-48	173	19	.	.	PUNCT
issue-48	174	1	но	но	PROPN
issue-48	174	2	учитывая	учитывая	ADJ
issue-48	174	3	специфику	специфику	NOUN
issue-48	174	4	винной	винной	NOUN
issue-48	174	5	отрасли	отрасли	NOUN
issue-48	175	1	,	,	PUNCT
issue-48	175	2	освещение	освещение	PROPN
issue-48	175	3	этого	этого	PROPN
issue-48	175	4	вопроса	вопроса	PROPN
issue-48	175	5	в	в	PROPN
issue-48	175	6	литературе	литературе	PROPN
issue-48	175	7	требует	требует	PROPN
issue-48	175	8	постоянно	постоянно	PROPN
issue-48	175	9	новых	новых	PROPN
issue-48	175	10	и	и	PROPN
issue-48	175	11	инновационных	инновационных	PROPN
issue-48	175	12	подходов	подходов	VERB
issue-48	175	13	к	к	PRON
issue-48	175	14	решению	решению	VERB
issue-48	175	15	проблем	проблем	ADV
issue-48	175	16	эффективности	эффективности	PROPN
issue-48	175	17	виновного	виновного	NOUN
issue-48	175	18	бренда	бренда	NOUN
issue-48	175	19	.	.	PUNCT
issue-48	176	1	в	в	PROPN
issue-48	176	2	статье	статье	PROPN
issue-48	176	3	исследуются	исследуются	VERB
issue-48	176	4	и	и	PROPN
issue-48	176	5	описываются	описываются	NOUN
issue-48	176	6	факторы	факторы	NOUN
issue-48	176	7	,	,	PUNCT
issue-48	176	8	влияющие	влияющие	PROPN
issue-48	176	9	на	на	PROPN
issue-48	176	10	жизненный	жизненный	PROPN
issue-48	176	11	цикл	цикл	PROPN
issue-48	176	12	винного	винного	NOUN
issue-48	176	13	бренда	бренда	NOUN
issue-48	176	14	,	,	PUNCT
issue-48	176	15	управление	управление	ADJ
issue-48	176	16	которыми	которыми	VERB
issue-48	176	17	обеспечивает	обеспечивает	ADJ
issue-48	176	18	усиление	усиление	PROPN
issue-48	176	19	конкурентных	конкурентных	PROPN
issue-48	176	20	преимуществ	преимуществ	VERB
issue-48	176	21	на	на	PROPN
issue-48	176	22	определенных	определенных	PROPN
issue-48	176	23	его	его	PROPN
issue-48	176	24	стадиях	стадиях	PROPN
issue-48	176	25	и	и	PROPN
issue-48	176	26	позволяет	позволяет	ADJ
issue-48	176	27	продлить	продлить	NOUN
issue-48	176	28	срок	срок	PROPN
issue-48	176	29	действия	действия	VERB
issue-48	176	30	бренда	бренда	NOUN
issue-48	176	31	в	в	PROPN
issue-48	176	32	условиях	условиях	PROPN
issue-48	176	33	усиления	усиления	PROPN
issue-48	176	34	конкуренции	конкуренции	PROPN
issue-48	176	35	.	.	PUNCT