id	sid	tid	token	lemma	pos
issue-653	1	1	baltic	baltic	PROPN
issue-653	1	2	journal	journal	PROPN
issue-653	1	3	of	of	ADP
issue-653	1	4	economic	economic	ADJ
issue-653	1	5	studies	study	NOUN
issue-653	1	6	191	191	NUM
issue-653	1	7	vol	vol	NOUN
issue-653	1	8	.	.	PROPN
issue-653	1	9	5	5	NUM
issue-653	1	10	,	,	PUNCT
issue-653	1	11	no	no	INTJ
issue-653	1	12	.	.	NOUN
issue-653	1	13	2	2	NUM
issue-653	1	14	,	,	PUNCT
issue-653	1	15	2019	2019	NUM
issue-653	1	16	corresponding	correspond	VERB
issue-653	1	17	author	author	NOUN
issue-653	1	18	:	:	PUNCT
issue-653	1	19	1	1	NUM
issue-653	1	20	national	national	PROPN
issue-653	1	21	technical	technical	PROPN
issue-653	1	22	university	university	PROPN
issue-653	1	23	“	"	PUNCT
issue-653	1	24	kharkiv	kharkiv	PROPN
issue-653	1	25	polytechnic	polytechnic	PROPN
issue-653	1	26	institute	institute	PROPN
issue-653	1	27	”	"	PUNCT
issue-653	1	28	,	,	PUNCT
issue-653	1	29	ukraine	ukraine	NOUN
issue-653	1	30	.	.	PUNCT
issue-653	2	1	e	e	X
issue-653	2	2	-	-	NOUN
issue-653	2	3	mail	mail	NOUN
issue-653	2	4	:	:	PUNCT
issue-653	2	5	diana.raiko2016@gmail.com	diana.raiko2016@gmail.com	PROPN
issue-653	2	6	orcid	orcid	NOUN
issue-653	2	7	:	:	PUNCT
issue-653	2	8	http://orcid.org/0000-0002-9307-103x	http://orcid.org/0000-0002-9307-103x	X
issue-653	2	9	2	2	NUM
issue-653	2	10	national	national	PROPN
issue-653	2	11	technical	technical	PROPN
issue-653	2	12	university	university	PROPN
issue-653	2	13	“	"	PUNCT
issue-653	2	14	kharkiv	kharkiv	PROPN
issue-653	2	15	polytechnic	polytechnic	PROPN
issue-653	2	16	institute	institute	PROPN
issue-653	2	17	”	"	PUNCT
issue-653	2	18	,	,	PUNCT
issue-653	2	19	ukraine	ukraine	NOUN
issue-653	2	20	.	.	PUNCT
issue-653	3	1	e	e	X
issue-653	3	2	-	-	NOUN
issue-653	3	3	mail	mail	NOUN
issue-653	3	4	:	:	PUNCT
issue-653	3	5	vitcherepanova@gmail.com	vitcherepanova@gmail.com	X
issue-653	3	6	orcid	orcid	NOUN
issue-653	3	7	:	:	PUNCT
issue-653	3	8	https://orcid.org/0000-0002-0294-1678	https://orcid.org/0000-0002-0294-1678	NOUN
issue-653	3	9	doi	doi	NOUN
issue-653	3	10	:	:	PUNCT
issue-653	3	11	https://doi.org/10.30525/2256-0742/2019-5-2-191-205	https://doi.org/10.30525/2256-0742/2019-5-2-191-205	VERB
issue-653	3	12	creation	creation	NOUN
issue-653	3	13	of	of	ADP
issue-653	3	14	the	the	DET
issue-653	3	15	image	image	NOUN
issue-653	3	16	and	and	CCONJ
issue-653	3	17	brand	brand	NOUN
issue-653	3	18	of	of	ADP
issue-653	3	19	the	the	DET
issue-653	3	20	enterprise	enterprise	NOUN
issue-653	3	21	on	on	ADP
issue-653	3	22	the	the	DET
issue-653	3	23	basis	basis	NOUN
issue-653	3	24	of	of	ADP
issue-653	3	25	marketing	marketing	NOUN
issue-653	3	26	as	as	ADP
issue-653	3	27	a	a	DET
issue-653	3	28	philosophy	philosophy	NOUN
issue-653	3	29	of	of	ADP
issue-653	3	30	management	management	NOUN
issue-653	3	31	diana	diana	PROPN
issue-653	3	32	raiko1	raiko1	PROPN
issue-653	3	33	,	,	PUNCT
issue-653	3	34	viktoriia	viktoriia	NOUN
issue-653	3	35	cherepanova2	cherepanova2	NOUN
issue-653	3	36	abstract	abstract	NOUN
issue-653	3	37	.	.	PUNCT
issue-653	4	1	the	the	DET
issue-653	4	2	modern	modern	ADJ
issue-653	4	3	development	development	NOUN
issue-653	4	4	of	of	ADP
issue-653	4	5	an	an	DET
issue-653	4	6	enterprise	enterprise	NOUN
issue-653	4	7	is	be	AUX
issue-653	4	8	possible	possible	ADJ
issue-653	4	9	only	only	ADV
issue-653	4	10	on	on	ADP
issue-653	4	11	the	the	DET
issue-653	4	12	basis	basis	NOUN
issue-653	4	13	of	of	ADP
issue-653	4	14	marketing	marketing	NOUN
issue-653	4	15	since	since	SCONJ
issue-653	4	16	the	the	DET
issue-653	4	17	enterprise	enterprise	NOUN
issue-653	4	18	is	be	AUX
issue-653	4	19	effective	effective	ADJ
issue-653	4	20	only	only	ADV
issue-653	4	21	in	in	ADP
issue-653	4	22	case	case	NOUN
issue-653	4	23	of	of	ADP
issue-653	4	24	its	its	PRON
issue-653	4	25	usefulness	usefulness	NOUN
issue-653	4	26	for	for	ADP
issue-653	4	27	consumers	consumer	NOUN
issue-653	4	28	,	,	PUNCT
issue-653	4	29	the	the	DET
issue-653	4	30	relation	relation	NOUN
issue-653	4	31	with	with	ADP
issue-653	4	32	which	which	PRON
issue-653	4	33	is	be	AUX
issue-653	4	34	one	one	NUM
issue-653	4	35	of	of	ADP
issue-653	4	36	the	the	DET
issue-653	4	37	main	main	ADJ
issue-653	4	38	marketing	marketing	NOUN
issue-653	4	39	functions	function	NOUN
issue-653	4	40	,	,	PUNCT
issue-653	4	41	i.e.	i.e.	X
issue-653	4	42	,	,	PUNCT
issue-653	4	43	marketing	marketing	NOUN
issue-653	4	44	is	be	AUX
issue-653	4	45	a	a	DET
issue-653	4	46	philosophy	philosophy	NOUN
issue-653	4	47	of	of	ADP
issue-653	4	48	management	management	NOUN
issue-653	4	49	.	.	PUNCT
issue-653	5	1	the	the	DET
issue-653	5	2	purpose	purpose	NOUN
issue-653	5	3	of	of	ADP
issue-653	5	4	the	the	DET
issue-653	5	5	paper	paper	NOUN
issue-653	5	6	is	be	AUX
issue-653	5	7	to	to	PART
issue-653	5	8	study	study	VERB
issue-653	5	9	the	the	DET
issue-653	5	10	theoretical	theoretical	ADJ
issue-653	5	11	background	background	NOUN
issue-653	5	12	and	and	CCONJ
issue-653	5	13	practice	practice	NOUN
issue-653	5	14	of	of	ADP
issue-653	5	15	interaction	interaction	NOUN
issue-653	5	16	of	of	ADP
issue-653	5	17	image	image	NOUN
issue-653	5	18	and	and	CCONJ
issue-653	5	19	brand	brand	NOUN
issue-653	5	20	of	of	ADP
issue-653	5	21	an	an	DET
issue-653	5	22	enterprise	enterprise	NOUN
issue-653	5	23	on	on	ADP
issue-653	5	24	the	the	DET
issue-653	5	25	basis	basis	NOUN
issue-653	5	26	of	of	ADP
issue-653	5	27	marketing	marketing	NOUN
issue-653	5	28	as	as	ADP
issue-653	5	29	a	a	DET
issue-653	5	30	philosophy	philosophy	NOUN
issue-653	5	31	of	of	ADP
issue-653	5	32	management	management	NOUN
issue-653	5	33	.	.	PUNCT
issue-653	6	1	methodology	methodology	NOUN
issue-653	6	2	.	.	PUNCT
issue-653	7	1	approbation	approbation	NOUN
issue-653	7	2	of	of	ADP
issue-653	7	3	the	the	DET
issue-653	7	4	results	result	NOUN
issue-653	7	5	is	be	AUX
issue-653	7	6	presented	present	VERB
issue-653	7	7	on	on	ADP
issue-653	7	8	the	the	DET
issue-653	7	9	example	example	NOUN
issue-653	7	10	of	of	ADP
issue-653	7	11	business	business	NOUN
issue-653	7	12	projects	project	NOUN
issue-653	7	13	for	for	ADP
issue-653	7	14	2017	2017	NUM
issue-653	7	15	and	and	CCONJ
issue-653	7	16	2018	2018	NUM
issue-653	7	17	of	of	ADP
issue-653	7	18	enterprises	enterprise	NOUN
issue-653	7	19	with	with	ADP
issue-653	7	20	different	different	ADJ
issue-653	7	21	business	business	NOUN
issue-653	7	22	scales	scale	NOUN
issue-653	7	23	in	in	ADP
issue-653	7	24	kharkiv	kharkiv	PROPN
issue-653	7	25	and	and	CCONJ
issue-653	7	26	kharkiv	kharkiv	PROPN
issue-653	7	27	region	region	NOUN
issue-653	7	28	of	of	ADP
issue-653	7	29	ukraine	ukraine	NOUN
issue-653	7	30	:	:	PUNCT
issue-653	7	31	small	small	ADJ
issue-653	7	32	–	–	PUNCT
issue-653	7	33	the	the	DET
issue-653	7	34	centre	centre	NOUN
issue-653	7	35	for	for	ADP
issue-653	7	36	child	child	NOUN
issue-653	7	37	development	development	NOUN
issue-653	7	38	“	"	PUNCT
issue-653	7	39	cute	cute	ADJ
issue-653	7	40	kids	kid	NOUN
issue-653	7	41	”	"	PUNCT
issue-653	7	42	,	,	PUNCT
issue-653	7	43	medium	medium	NOUN
issue-653	7	44	–	–	PUNCT
issue-653	7	45	association	association	NOUN
issue-653	7	46	of	of	ADP
issue-653	7	47	confectionery	confectionery	NOUN
issue-653	7	48	enterprises	enterprise	NOUN
issue-653	7	49	“	"	PUNCT
issue-653	7	50	solodkyi	solodkyi	PROPN
issue-653	7	51	svit	svit	PROPN
issue-653	7	52	”	"	PUNCT
issue-653	7	53	(	(	PUNCT
issue-653	7	54	“	"	PUNCT
issue-653	7	55	sweet	sweet	ADJ
issue-653	7	56	world	world	NOUN
issue-653	7	57	”	"	PUNCT
issue-653	7	58	)	)	PUNCT
issue-653	7	59	,	,	PUNCT
issue-653	7	60	large	large	ADJ
issue-653	7	61	–	–	PUNCT
issue-653	7	62	turboatom	turboatom	NOUN
issue-653	7	63	jsc	jsc	NOUN
issue-653	7	64	,	,	PUNCT
issue-653	7	65	by	by	ADP
issue-653	7	66	means	mean	NOUN
issue-653	7	67	of	of	ADP
issue-653	7	68	research	research	NOUN
issue-653	7	69	methods	method	NOUN
issue-653	7	70	:	:	PUNCT
issue-653	7	71	theoretical	theoretical	ADJ
issue-653	7	72	generalization	generalization	NOUN
issue-653	7	73	,	,	PUNCT
issue-653	7	74	system	system	NOUN
issue-653	7	75	approach	approach	NOUN
issue-653	7	76	,	,	PUNCT
issue-653	7	77	expert	expert	NOUN
issue-653	7	78	estimation	estimation	NOUN
issue-653	7	79	method	method	NOUN
issue-653	7	80	.	.	PUNCT
issue-653	8	1	results	result	NOUN
issue-653	8	2	.	.	PUNCT
issue-653	9	1	the	the	DET
issue-653	9	2	work	work	NOUN
issue-653	9	3	results	result	NOUN
issue-653	9	4	are	be	AUX
issue-653	9	5	the	the	DET
issue-653	9	6	development	development	NOUN
issue-653	9	7	of	of	ADP
issue-653	9	8	methodological	methodological	ADJ
issue-653	9	9	approach	approach	NOUN
issue-653	9	10	to	to	ADP
issue-653	9	11	evaluating	evaluate	VERB
issue-653	9	12	the	the	DET
issue-653	9	13	effectiveness	effectiveness	NOUN
issue-653	9	14	of	of	ADP
issue-653	9	15	the	the	DET
issue-653	9	16	marketing	marketing	NOUN
issue-653	9	17	department	department	NOUN
issue-653	9	18	in	in	ADP
issue-653	9	19	the	the	DET
issue-653	9	20	process	process	NOUN
issue-653	9	21	of	of	ADP
issue-653	9	22	business	business	NOUN
issue-653	9	23	management	management	NOUN
issue-653	9	24	at	at	ADP
issue-653	9	25	the	the	DET
issue-653	9	26	enterprise	enterprise	NOUN
issue-653	9	27	,	,	PUNCT
issue-653	9	28	taking	take	VERB
issue-653	9	29	into	into	ADP
issue-653	9	30	account	account	NOUN
issue-653	9	31	the	the	DET
issue-653	9	32	enterprise	enterprise	NOUN
issue-653	9	33	value	value	NOUN
issue-653	9	34	and	and	CCONJ
issue-653	9	35	brand	brand	NOUN
issue-653	9	36	value	value	NOUN
issue-653	9	37	for	for	ADP
issue-653	9	38	large	large	ADJ
issue-653	9	39	industrial	industrial	ADJ
issue-653	9	40	enterprises	enterprise	NOUN
issue-653	9	41	,	,	PUNCT
issue-653	9	42	the	the	DET
issue-653	9	43	peculiarity	peculiarity	NOUN
issue-653	9	44	of	of	ADP
issue-653	9	45	which	which	PRON
issue-653	9	46	is	be	AUX
issue-653	9	47	the	the	DET
issue-653	9	48	ability	ability	NOUN
issue-653	9	49	to	to	PART
issue-653	9	50	investigate	investigate	VERB
issue-653	9	51	the	the	DET
issue-653	9	52	relationship	relationship	NOUN
issue-653	9	53	between	between	ADP
issue-653	9	54	the	the	DET
issue-653	9	55	effectiveness	effectiveness	NOUN
issue-653	9	56	of	of	ADP
issue-653	9	57	the	the	DET
issue-653	9	58	development	development	NOUN
issue-653	9	59	of	of	ADP
issue-653	9	60	the	the	DET
issue-653	9	61	marketing	marketing	NOUN
issue-653	9	62	department	department	NOUN
issue-653	9	63	(	(	PUNCT
issue-653	9	64	organizational	organizational	ADJ
issue-653	9	65	and	and	CCONJ
issue-653	9	66	managerial	managerial	ADJ
issue-653	9	67	aspect	aspect	NOUN
issue-653	9	68	)	)	PUNCT
issue-653	9	69	and	and	CCONJ
issue-653	9	70	the	the	DET
issue-653	9	71	performance	performance	NOUN
issue-653	9	72	of	of	ADP
issue-653	9	73	its	its	PRON
issue-653	9	74	divisions	division	NOUN
issue-653	9	75	(	(	PUNCT
issue-653	9	76	economic	economic	ADJ
issue-653	9	77	aspect	aspect	NOUN
issue-653	9	78	)	)	PUNCT
issue-653	9	79	and	and	CCONJ
issue-653	9	80	take	take	VERB
issue-653	9	81	into	into	ADP
issue-653	9	82	account	account	NOUN
issue-653	9	83	the	the	DET
issue-653	9	84	identified	identify	VERB
issue-653	9	85	causal	causal	ADJ
issue-653	9	86	relationships	relationship	NOUN
issue-653	9	87	in	in	ADP
issue-653	9	88	the	the	DET
issue-653	9	89	process	process	NOUN
issue-653	9	90	of	of	ADP
issue-653	9	91	enterprise	enterprise	NOUN
issue-653	9	92	activity	activity	NOUN
issue-653	9	93	.	.	PUNCT
issue-653	10	1	the	the	DET
issue-653	10	2	system	system	NOUN
issue-653	10	3	for	for	ADP
issue-653	10	4	evaluating	evaluate	VERB
issue-653	10	5	the	the	DET
issue-653	10	6	performance	performance	NOUN
issue-653	10	7	of	of	ADP
issue-653	10	8	the	the	DET
issue-653	10	9	marketing	marketing	NOUN
issue-653	10	10	department	department	NOUN
issue-653	10	11	,	,	PUNCT
issue-653	10	12	taking	take	VERB
issue-653	10	13	into	into	ADP
issue-653	10	14	account	account	NOUN
issue-653	10	15	enterprise	enterprise	NOUN
issue-653	10	16	value	value	NOUN
issue-653	10	17	and	and	CCONJ
issue-653	10	18	brand	brand	NOUN
issue-653	10	19	value	value	NOUN
issue-653	10	20	,	,	PUNCT
issue-653	10	21	involves	involve	VERB
issue-653	10	22	two	two	NUM
issue-653	10	23	levels	level	NOUN
issue-653	10	24	of	of	ADP
issue-653	10	25	assessment	assessment	NOUN
issue-653	10	26	:	:	PUNCT
issue-653	10	27	the	the	DET
issue-653	10	28	first	first	ADJ
issue-653	10	29	one	one	NUM
issue-653	10	30	allows	allow	VERB
issue-653	10	31	determining	determine	VERB
issue-653	10	32	its	its	PRON
issue-653	10	33	performance	performance	NOUN
issue-653	10	34	in	in	ADP
issue-653	10	35	general	general	ADJ
issue-653	10	36	,	,	PUNCT
issue-653	10	37	that	that	ADV
issue-653	10	38	is	is	ADV
issue-653	10	39	,	,	PUNCT
issue-653	10	40	the	the	DET
issue-653	10	41	effectiveness	effectiveness	NOUN
issue-653	10	42	of	of	ADP
issue-653	10	43	its	its	PRON
issue-653	10	44	development	development	NOUN
issue-653	10	45	,	,	PUNCT
issue-653	10	46	the	the	DET
issue-653	10	47	second	second	ADJ
issue-653	10	48	one	one	NOUN
issue-653	10	49	takes	take	VERB
issue-653	10	50	into	into	ADP
issue-653	10	51	account	account	NOUN
issue-653	10	52	the	the	DET
issue-653	10	53	specifics	specific	NOUN
issue-653	10	54	of	of	ADP
issue-653	10	55	divisions	division	NOUN
issue-653	10	56	of	of	ADP
issue-653	10	57	this	this	DET
issue-653	10	58	department	department	NOUN
issue-653	10	59	of	of	ADP
issue-653	10	60	the	the	DET
issue-653	10	61	enterprise	enterprise	NOUN
issue-653	10	62	and	and	CCONJ
issue-653	10	63	allows	allow	VERB
issue-653	10	64	determining	determine	VERB
issue-653	10	65	their	their	PRON
issue-653	10	66	performance	performance	NOUN
issue-653	10	67	according	accord	VERB
issue-653	10	68	to	to	ADP
issue-653	10	69	individual	individual	ADJ
issue-653	10	70	results	result	NOUN
issue-653	10	71	,	,	PUNCT
issue-653	10	72	that	that	ADV
issue-653	10	73	is	is	ADV
issue-653	10	74	,	,	PUNCT
issue-653	10	75	the	the	DET
issue-653	10	76	effectiveness	effectiveness	NOUN
issue-653	10	77	of	of	ADP
issue-653	10	78	divisions	division	NOUN
issue-653	10	79	,	,	PUNCT
issue-653	10	80	which	which	PRON
issue-653	10	81	is	be	AUX
issue-653	10	82	reflected	reflect	VERB
issue-653	10	83	in	in	ADP
issue-653	10	84	the	the	DET
issue-653	10	85	basic	basic	ADJ
issue-653	10	86	social	social	ADJ
issue-653	10	87	and	and	CCONJ
issue-653	10	88	economic	economic	ADJ
issue-653	10	89	performance	performance	NOUN
issue-653	10	90	indicators	indicator	NOUN
issue-653	10	91	of	of	ADP
issue-653	10	92	the	the	DET
issue-653	10	93	enterprise	enterprise	NOUN
issue-653	10	94	.	.	PUNCT
issue-653	11	1	the	the	DET
issue-653	11	2	effectiveness	effectiveness	NOUN
issue-653	11	3	of	of	ADP
issue-653	11	4	the	the	DET
issue-653	11	5	development	development	NOUN
issue-653	11	6	of	of	ADP
issue-653	11	7	the	the	DET
issue-653	11	8	marketing	marketing	NOUN
issue-653	11	9	department	department	NOUN
issue-653	11	10	is	be	AUX
issue-653	11	11	evaluated	evaluate	VERB
issue-653	11	12	using	use	VERB
issue-653	11	13	the	the	DET
issue-653	11	14	following	follow	VERB
issue-653	11	15	indicators	indicator	NOUN
issue-653	11	16	:	:	PUNCT
issue-653	11	17	development	development	NOUN
issue-653	11	18	trend	trend	NOUN
issue-653	11	19	ratio	ratio	NOUN
issue-653	11	20	,	,	PUNCT
issue-653	11	21	marketing	marketing	NOUN
issue-653	11	22	efficiency	efficiency	NOUN
issue-653	11	23	ratio	ratio	NOUN
issue-653	11	24	,	,	PUNCT
issue-653	11	25	management	management	NOUN
issue-653	11	26	process	process	NOUN
issue-653	11	27	productivity	productivity	NOUN
issue-653	11	28	ratio	ratio	NOUN
issue-653	11	29	,	,	PUNCT
issue-653	11	30	division	division	NOUN
issue-653	11	31	productivity	productivity	NOUN
issue-653	11	32	ratio	ratio	NOUN
issue-653	11	33	,	,	PUNCT
issue-653	11	34	and	and	CCONJ
issue-653	11	35	executive	executive	ADJ
issue-653	11	36	efficiency	efficiency	NOUN
issue-653	11	37	ratio	ratio	NOUN
issue-653	11	38	.	.	PUNCT
issue-653	12	1	the	the	DET
issue-653	12	2	calculation	calculation	NOUN
issue-653	12	3	is	be	AUX
issue-653	12	4	based	base	VERB
issue-653	12	5	on	on	ADP
issue-653	12	6	individual	individual	ADJ
issue-653	12	7	indicators	indicator	NOUN
issue-653	12	8	:	:	PUNCT
issue-653	12	9	an	an	DET
issue-653	12	10	integral	integral	ADJ
issue-653	12	11	indicator	indicator	NOUN
issue-653	12	12	of	of	ADP
issue-653	12	13	the	the	DET
issue-653	12	14	effectiveness	effectiveness	NOUN
issue-653	12	15	of	of	ADP
issue-653	12	16	the	the	DET
issue-653	12	17	development	development	NOUN
issue-653	12	18	of	of	ADP
issue-653	12	19	the	the	DET
issue-653	12	20	marketing	marketing	NOUN
issue-653	12	21	department	department	NOUN
issue-653	12	22	,	,	PUNCT
issue-653	12	23	which	which	PRON
issue-653	12	24	is	be	AUX
issue-653	12	25	calculated	calculate	VERB
issue-653	12	26	by	by	ADP
issue-653	12	27	the	the	DET
issue-653	12	28	normalized	normalize	VERB
issue-653	12	29	part	part	NOUN
issue-653	12	30	of	of	ADP
issue-653	12	31	the	the	DET
issue-653	12	32	indicators	indicator	NOUN
issue-653	12	33	for	for	ADP
issue-653	12	34	additive	additive	ADJ
issue-653	12	35	convolution	convolution	NOUN
issue-653	12	36	,	,	PUNCT
issue-653	12	37	taking	take	VERB
issue-653	12	38	into	into	ADP
issue-653	12	39	account	account	NOUN
issue-653	12	40	their	their	PRON
issue-653	12	41	ratios	ratio	NOUN
issue-653	12	42	of	of	ADP
issue-653	12	43	significance	significance	NOUN
issue-653	12	44	,	,	PUNCT
issue-653	12	45	and	and	CCONJ
issue-653	12	46	by	by	ADP
issue-653	12	47	performance	performance	NOUN
issue-653	12	48	indicators	indicator	NOUN
issue-653	12	49	of	of	ADP
issue-653	12	50	marketing	marketing	NOUN
issue-653	12	51	research	research	NOUN
issue-653	12	52	division	division	NOUN
issue-653	12	53	(	(	PUNCT
issue-653	12	54	sales	sale	NOUN
issue-653	12	55	volume	volume	NOUN
issue-653	12	56	,	,	PUNCT
issue-653	12	57	market	market	NOUN
issue-653	12	58	share	share	NOUN
issue-653	12	59	,	,	PUNCT
issue-653	12	60	building	build	VERB
issue-653	12	61	market	market	NOUN
issue-653	12	62	strength	strength	NOUN
issue-653	12	63	)	)	PUNCT
issue-653	12	64	,	,	PUNCT
issue-653	12	65	the	the	DET
issue-653	12	66	work	work	NOUN
issue-653	12	67	of	of	ADP
issue-653	12	68	the	the	DET
issue-653	12	69	business	business	NOUN
issue-653	12	70	development	development	NOUN
issue-653	12	71	division	division	NOUN
issue-653	12	72	is	be	AUX
issue-653	12	73	evaluated	evaluate	VERB
issue-653	12	74	using	use	VERB
issue-653	12	75	indicators	indicator	NOUN
issue-653	12	76	(	(	PUNCT
issue-653	12	77	“	"	PUNCT
issue-653	12	78	corporate	corporate	ADJ
issue-653	12	79	image	image	NOUN
issue-653	12	80	”	"	PUNCT
issue-653	12	81	,	,	PUNCT
issue-653	12	82	“	"	PUNCT
issue-653	12	83	enterprise	enterprise	NOUN
issue-653	12	84	competitiveness	competitiveness	NOUN
issue-653	12	85	”	"	PUNCT
issue-653	12	86	,	,	PUNCT
issue-653	12	87	“	"	PUNCT
issue-653	12	88	profit	profit	NOUN
issue-653	12	89	”	"	PUNCT
issue-653	12	90	,	,	PUNCT
issue-653	12	91	“	"	PUNCT
issue-653	12	92	consumer	consumer	NOUN
issue-653	12	93	readiness	readiness	NOUN
issue-653	12	94	”	"	PUNCT
issue-653	12	95	,	,	PUNCT
issue-653	12	96	“	"	PUNCT
issue-653	12	97	partner	partner	NOUN
issue-653	12	98	’s	’s	PART
issue-653	12	99	business	business	NOUN
issue-653	12	100	attractiveness	attractiveness	NOUN
issue-653	12	101	”	"	PUNCT
issue-653	12	102	)	)	PUNCT
issue-653	12	103	,	,	PUNCT
issue-653	12	104	communication	communication	NOUN
issue-653	12	105	division	division	NOUN
issue-653	12	106	(	(	PUNCT
issue-653	12	107	trade	trade	NOUN
issue-653	12	108	turnover	turnover	NOUN
issue-653	12	109	,	,	PUNCT
issue-653	12	110	information	information	NOUN
issue-653	12	111	base	base	NOUN
issue-653	12	112	update	update	NOUN
issue-653	12	113	,	,	PUNCT
issue-653	12	114	development	development	NOUN
issue-653	12	115	of	of	ADP
issue-653	12	116	partner	partner	NOUN
issue-653	12	117	relations	relation	NOUN
issue-653	12	118	,	,	PUNCT
issue-653	12	119	brand	brand	NOUN
issue-653	12	120	value	value	NOUN
issue-653	12	121	)	)	PUNCT
issue-653	12	122	,	,	PUNCT
issue-653	12	123	which	which	PRON
issue-653	12	124	are	be	AUX
issue-653	12	125	interrelated	interrelated	ADJ
issue-653	12	126	,	,	PUNCT
issue-653	12	127	interdependent	interdependent	ADJ
issue-653	12	128	,	,	PUNCT
issue-653	12	129	reveal	reveal	VERB
issue-653	12	130	the	the	DET
issue-653	12	131	essence	essence	NOUN
issue-653	12	132	of	of	ADP
issue-653	12	133	determining	determine	VERB
issue-653	12	134	the	the	DET
issue-653	12	135	performance	performance	NOUN
issue-653	12	136	of	of	ADP
issue-653	12	137	the	the	DET
issue-653	12	138	marketing	marketing	NOUN
issue-653	12	139	department	department	NOUN
issue-653	12	140	at	at	ADP
issue-653	12	141	different	different	ADJ
issue-653	12	142	angles	angle	NOUN
issue-653	12	143	,	,	PUNCT
issue-653	12	144	allow	allow	VERB
issue-653	12	145	justifying	justify	VERB
issue-653	12	146	the	the	DET
issue-653	12	147	adjustment	adjustment	NOUN
issue-653	12	148	of	of	ADP
issue-653	12	149	certain	certain	ADJ
issue-653	12	150	aspects	aspect	NOUN
issue-653	12	151	of	of	ADP
issue-653	12	152	marketing	marketing	NOUN
issue-653	12	153	development	development	NOUN
issue-653	12	154	at	at	ADP
issue-653	12	155	the	the	DET
issue-653	12	156	enterprise	enterprise	NOUN
issue-653	12	157	,	,	PUNCT
issue-653	12	158	and	and	CCONJ
issue-653	12	159	are	be	AUX
issue-653	12	160	calculated	calculate	VERB
issue-653	12	161	as	as	ADP
issue-653	12	162	arithmetic	arithmetic	ADJ
issue-653	12	163	mean	mean	NOUN
issue-653	12	164	values	value	NOUN
issue-653	12	165	of	of	ADP
issue-653	12	166	performance	performance	NOUN
issue-653	12	167	indicators	indicator	NOUN
issue-653	12	168	of	of	ADP
issue-653	12	169	the	the	DET
issue-653	12	170	divisions	division	NOUN
issue-653	12	171	.	.	PUNCT
issue-653	13	1	conclusions	conclusion	NOUN
issue-653	13	2	.	.	PUNCT
issue-653	14	1	practical	practical	ADJ
issue-653	14	2	approbation	approbation	NOUN
issue-653	14	3	of	of	ADP
issue-653	14	4	the	the	DET
issue-653	14	5	proposed	propose	VERB
issue-653	14	6	approach	approach	NOUN
issue-653	14	7	is	be	AUX
issue-653	14	8	presented	present	VERB
issue-653	14	9	on	on	ADP
issue-653	14	10	the	the	DET
issue-653	14	11	example	example	NOUN
issue-653	14	12	of	of	ADP
issue-653	14	13	large	large	ADJ
issue-653	14	14	industrial	industrial	ADJ
issue-653	14	15	enterprise	enterprise	NOUN
issue-653	14	16	named	name	VERB
issue-653	14	17	turboatom	turboatom	NOUN
issue-653	14	18	jsc	jsc	PROPN
issue-653	14	19	and	and	CCONJ
issue-653	14	20	confirms	confirm	VERB
issue-653	14	21	the	the	DET
issue-653	14	22	practical	practical	ADJ
issue-653	14	23	value	value	NOUN
issue-653	14	24	of	of	ADP
issue-653	14	25	the	the	DET
issue-653	14	26	worked	work	VERB
issue-653	14	27	out	out	ADP
issue-653	14	28	approach	approach	NOUN
issue-653	14	29	to	to	ADP
issue-653	14	30	evaluating	evaluate	VERB
issue-653	14	31	the	the	DET
issue-653	14	32	performance	performance	NOUN
issue-653	14	33	of	of	ADP
issue-653	14	34	the	the	DET
issue-653	14	35	marketing	marketing	NOUN
issue-653	14	36	department	department	NOUN
issue-653	14	37	in	in	ADP
issue-653	14	38	the	the	DET
issue-653	14	39	process	process	NOUN
issue-653	14	40	of	of	ADP
issue-653	14	41	managing	manage	VERB
issue-653	14	42	the	the	DET
issue-653	14	43	activities	activity	NOUN
issue-653	14	44	of	of	ADP
issue-653	14	45	an	an	DET
issue-653	14	46	industrial	industrial	ADJ
issue-653	14	47	enterprise	enterprise	NOUN
issue-653	14	48	,	,	PUNCT
issue-653	14	49	taking	take	VERB
issue-653	14	50	into	into	ADP
issue-653	14	51	account	account	NOUN
issue-653	14	52	enterprise	enterprise	NOUN
issue-653	14	53	value	value	NOUN
issue-653	14	54	and	and	CCONJ
issue-653	14	55	brand	brand	NOUN
issue-653	14	56	value	value	NOUN
issue-653	14	57	.	.	PUNCT
issue-653	15	1	key	key	ADJ
issue-653	15	2	words	word	NOUN
issue-653	15	3	:	:	PUNCT
issue-653	15	4	image	image	NOUN
issue-653	15	5	,	,	PUNCT
issue-653	15	6	brand	brand	NOUN
issue-653	15	7	,	,	PUNCT
issue-653	15	8	marketing	marketing	NOUN
issue-653	15	9	,	,	PUNCT
issue-653	15	10	enterprise	enterprise	NOUN
issue-653	15	11	,	,	PUNCT
issue-653	15	12	evaluation	evaluation	NOUN
issue-653	15	13	of	of	ADP
issue-653	15	14	performance	performance	NOUN
issue-653	15	15	of	of	ADP
issue-653	15	16	marketing	marketing	NOUN
issue-653	15	17	department	department	NOUN
issue-653	15	18	.	.	PUNCT
issue-653	16	1	jel	jel	PROPN
issue-653	16	2	classification	classification	NOUN
issue-653	16	3	:	:	PUNCT
issue-653	16	4	м30	м30	PROPN
issue-653	16	5	,	,	PUNCT
issue-653	16	6	м31	м31	PROPN
issue-653	16	7	baltic	baltic	PROPN
issue-653	16	8	journal	journal	PROPN
issue-653	16	9	of	of	ADP
issue-653	16	10	economic	economic	ADJ
issue-653	16	11	studies	study	NOUN
issue-653	16	12	192	192	NUM
issue-653	16	13	vol	vol	NOUN
issue-653	16	14	.	.	PROPN
issue-653	17	1	5	5	NUM
issue-653	17	2	,	,	PUNCT
issue-653	17	3	no	no	INTJ
issue-653	17	4	.	.	NOUN
issue-653	17	5	2	2	NUM
issue-653	17	6	,	,	PUNCT
issue-653	17	7	2019	2019	NUM
issue-653	17	8	1	1	NUM
issue-653	17	9	.	.	PUNCT
issue-653	18	1	introduction	introduction	NOUN
issue-653	18	2	in	in	ADP
issue-653	18	3	modern	modern	ADJ
issue-653	18	4	conditions	condition	NOUN
issue-653	18	5	,	,	PUNCT
issue-653	18	6	successful	successful	ADJ
issue-653	18	7	creation	creation	NOUN
issue-653	18	8	and	and	CCONJ
issue-653	18	9	conduct	conduct	NOUN
issue-653	18	10	of	of	ADP
issue-653	18	11	business	business	NOUN
issue-653	18	12	are	be	AUX
issue-653	18	13	impossible	impossible	ADJ
issue-653	18	14	without	without	ADP
issue-653	18	15	constant	constant	ADJ
issue-653	18	16	adaptation	adaptation	NOUN
issue-653	18	17	to	to	ADP
issue-653	18	18	changes	change	NOUN
issue-653	18	19	in	in	ADP
issue-653	18	20	market	market	NOUN
issue-653	18	21	conditions	condition	NOUN
issue-653	18	22	,	,	PUNCT
issue-653	18	23	which	which	PRON
issue-653	18	24	are	be	AUX
issue-653	18	25	characterized	characterize	VERB
issue-653	18	26	by	by	ADP
issue-653	18	27	its	its	PRON
issue-653	18	28	dynamism	dynamism	NOUN
issue-653	18	29	and	and	CCONJ
issue-653	18	30	,	,	PUNCT
issue-653	18	31	often	often	ADV
issue-653	18	32	,	,	PUNCT
issue-653	18	33	unpredictability	unpredictability	NOUN
issue-653	18	34	.	.	PUNCT
issue-653	19	1	at	at	ADP
issue-653	19	2	the	the	DET
issue-653	19	3	same	same	ADJ
issue-653	19	4	time	time	NOUN
issue-653	19	5	,	,	PUNCT
issue-653	19	6	the	the	DET
issue-653	19	7	main	main	ADJ
issue-653	19	8	means	mean	NOUN
issue-653	19	9	of	of	ADP
issue-653	19	10	adapting	adapt	VERB
issue-653	19	11	to	to	ADP
issue-653	19	12	changes	change	NOUN
issue-653	19	13	in	in	ADP
issue-653	19	14	the	the	DET
issue-653	19	15	market	market	NOUN
issue-653	19	16	environment	environment	NOUN
issue-653	19	17	is	be	AUX
issue-653	19	18	the	the	DET
issue-653	19	19	use	use	NOUN
issue-653	19	20	by	by	ADP
issue-653	19	21	an	an	DET
issue-653	19	22	enterprise	enterprise	NOUN
issue-653	19	23	of	of	ADP
issue-653	19	24	marketing	marketing	NOUN
issue-653	19	25	management	management	NOUN
issue-653	19	26	concept	concept	NOUN
issue-653	19	27	,	,	PUNCT
issue-653	19	28	which	which	PRON
issue-653	19	29	among	among	ADP
issue-653	19	30	other	other	ADJ
issue-653	19	31	elements	element	NOUN
issue-653	19	32	includes	include	VERB
issue-653	19	33	information	information	NOUN
issue-653	19	34	and	and	CCONJ
issue-653	19	35	emotional	emotional	ADJ
issue-653	19	36	impact	impact	NOUN
issue-653	19	37	on	on	ADP
issue-653	19	38	target	target	NOUN
issue-653	19	39	consumer	consumer	NOUN
issue-653	19	40	audiences	audience	NOUN
issue-653	19	41	,	,	PUNCT
issue-653	19	42	which	which	PRON
issue-653	19	43	is	be	AUX
issue-653	19	44	the	the	DET
issue-653	19	45	basis	basis	NOUN
issue-653	19	46	for	for	ADP
issue-653	19	47	the	the	DET
issue-653	19	48	interrelation	interrelation	NOUN
issue-653	19	49	of	of	ADP
issue-653	19	50	the	the	DET
issue-653	19	51	brand	brand	NOUN
issue-653	19	52	and	and	CCONJ
issue-653	19	53	the	the	DET
issue-653	19	54	image	image	NOUN
issue-653	19	55	of	of	ADP
issue-653	19	56	the	the	DET
issue-653	19	57	enterprise	enterprise	NOUN
issue-653	19	58	.	.	PUNCT
issue-653	20	1	when	when	SCONJ
issue-653	20	2	choosing	choose	VERB
issue-653	20	3	an	an	DET
issue-653	20	4	enterprise	enterprise	NOUN
issue-653	20	5	product	product	NOUN
issue-653	20	6	or	or	CCONJ
issue-653	20	7	a	a	DET
issue-653	20	8	service	service	NOUN
issue-653	20	9	,	,	PUNCT
issue-653	20	10	the	the	DET
issue-653	20	11	consumer	consumer	NOUN
issue-653	20	12	has	have	VERB
issue-653	20	13	to	to	PART
issue-653	20	14	be	be	AUX
issue-653	20	15	guided	guide	VERB
issue-653	20	16	mainly	mainly	ADV
issue-653	20	17	by	by	ADP
issue-653	20	18	the	the	DET
issue-653	20	19	enterprise	enterprise	NOUN
issue-653	20	20	image	image	NOUN
issue-653	20	21	because	because	SCONJ
issue-653	20	22	,	,	PUNCT
issue-653	20	23	in	in	ADP
issue-653	20	24	order	order	NOUN
issue-653	20	25	to	to	PART
issue-653	20	26	make	make	VERB
issue-653	20	27	a	a	DET
issue-653	20	28	decision	decision	NOUN
issue-653	20	29	about	about	ADP
issue-653	20	30	the	the	DET
issue-653	20	31	purchase	purchase	NOUN
issue-653	20	32	,	,	PUNCT
issue-653	20	33	its	its	PRON
issue-653	20	34	use	use	NOUN
issue-653	20	35	does	do	AUX
issue-653	20	36	not	not	PART
issue-653	20	37	almost	almost	ADV
issue-653	20	38	allow	allow	VERB
issue-653	20	39	getting	get	VERB
issue-653	20	40	a	a	DET
issue-653	20	41	clear	clear	ADJ
issue-653	20	42	understanding	understanding	NOUN
issue-653	20	43	of	of	ADP
issue-653	20	44	the	the	DET
issue-653	20	45	quality	quality	NOUN
issue-653	20	46	and	and	CCONJ
issue-653	20	47	competitive	competitive	ADJ
issue-653	20	48	advantages	advantage	NOUN
issue-653	20	49	.	.	PUNCT
issue-653	21	1	in	in	ADP
issue-653	21	2	terms	term	NOUN
issue-653	21	3	of	of	ADP
issue-653	21	4	modern	modern	ADJ
issue-653	21	5	economy	economy	NOUN
issue-653	21	6	,	,	PUNCT
issue-653	21	7	enterprise	enterprise	NOUN
issue-653	21	8	competitiveness	competitiveness	NOUN
issue-653	21	9	largely	largely	ADV
issue-653	21	10	depends	depend	VERB
issue-653	21	11	on	on	ADP
issue-653	21	12	the	the	DET
issue-653	21	13	maintenance	maintenance	NOUN
issue-653	21	14	of	of	ADP
issue-653	21	15	an	an	DET
issue-653	21	16	effective	effective	ADJ
issue-653	21	17	functioning	function	VERB
issue-653	21	18	organizational	organizational	ADJ
issue-653	21	19	structure	structure	NOUN
issue-653	21	20	of	of	ADP
issue-653	21	21	marketing	marketing	NOUN
issue-653	21	22	.	.	PUNCT
issue-653	22	1	all	all	DET
issue-653	22	2	this	this	PRON
issue-653	22	3	,	,	PUNCT
issue-653	22	4	in	in	ADP
issue-653	22	5	its	its	PRON
issue-653	22	6	turn	turn	NOUN
issue-653	22	7	,	,	PUNCT
issue-653	22	8	determines	determine	VERB
issue-653	22	9	the	the	DET
issue-653	22	10	need	need	NOUN
issue-653	22	11	for	for	ADP
issue-653	22	12	organizational	organizational	ADJ
issue-653	22	13	transformations	transformation	NOUN
issue-653	22	14	,	,	PUNCT
issue-653	22	15	the	the	DET
issue-653	22	16	creation	creation	NOUN
issue-653	22	17	of	of	ADP
issue-653	22	18	new	new	ADJ
issue-653	22	19	marketing	marketing	NOUN
issue-653	22	20	organizational	organizational	ADJ
issue-653	22	21	structures	structure	NOUN
issue-653	22	22	,	,	PUNCT
issue-653	22	23	which	which	PRON
issue-653	22	24	to	to	ADP
issue-653	22	25	the	the	DET
issue-653	22	26	greatest	great	ADJ
issue-653	22	27	extent	extent	NOUN
issue-653	22	28	meet	meet	VERB
issue-653	22	29	the	the	DET
issue-653	22	30	enterprise	enterprise	NOUN
issue-653	22	31	goals	goal	NOUN
issue-653	22	32	,	,	PUNCT
issue-653	22	33	requirements	requirement	NOUN
issue-653	22	34	,	,	PUNCT
issue-653	22	35	business	business	NOUN
issue-653	22	36	forms	form	NOUN
issue-653	22	37	,	,	PUNCT
issue-653	22	38	and	and	CCONJ
issue-653	22	39	market	market	NOUN
issue-653	22	40	.	.	PUNCT
issue-653	23	1	the	the	DET
issue-653	23	2	image	image	NOUN
issue-653	23	3	can	can	AUX
issue-653	23	4	not	not	PART
issue-653	23	5	be	be	AUX
issue-653	23	6	considered	consider	VERB
issue-653	23	7	without	without	ADP
issue-653	23	8	the	the	DET
issue-653	23	9	developed	develop	VERB
issue-653	23	10	brand	brand	NOUN
issue-653	23	11	because	because	SCONJ
issue-653	23	12	a	a	DET
issue-653	23	13	well	well	ADV
issue-653	23	14	-	-	PUNCT
issue-653	23	15	designed	design	VERB
issue-653	23	16	brand	brand	NOUN
issue-653	23	17	is	be	AUX
issue-653	23	18	not	not	PART
issue-653	23	19	only	only	ADV
issue-653	23	20	the	the	DET
issue-653	23	21	external	external	ADJ
issue-653	23	22	attributes	attribute	NOUN
issue-653	23	23	of	of	ADP
issue-653	23	24	the	the	DET
issue-653	23	25	enterprise	enterprise	NOUN
issue-653	23	26	and	and	CCONJ
issue-653	23	27	the	the	DET
issue-653	23	28	product	product	NOUN
issue-653	23	29	;	;	PUNCT
issue-653	23	30	it	it	PRON
issue-653	23	31	is	be	AUX
issue-653	23	32	a	a	DET
issue-653	23	33	conceptual	conceptual	ADJ
issue-653	23	34	policy	policy	NOUN
issue-653	23	35	that	that	PRON
issue-653	23	36	is	be	AUX
issue-653	23	37	the	the	DET
issue-653	23	38	key	key	NOUN
issue-653	23	39	to	to	ADP
issue-653	23	40	building	build	VERB
issue-653	23	41	a	a	DET
issue-653	23	42	strong	strong	ADJ
issue-653	23	43	image	image	NOUN
issue-653	23	44	of	of	ADP
issue-653	23	45	the	the	DET
issue-653	23	46	enterprise	enterprise	NOUN
issue-653	23	47	in	in	ADP
issue-653	23	48	the	the	DET
issue-653	23	49	market	market	NOUN
issue-653	23	50	.	.	PUNCT
issue-653	24	1	an	an	DET
issue-653	24	2	important	important	ADJ
issue-653	24	3	factor	factor	NOUN
issue-653	24	4	in	in	ADP
issue-653	24	5	working	work	VERB
issue-653	24	6	on	on	ADP
issue-653	24	7	the	the	DET
issue-653	24	8	image	image	NOUN
issue-653	24	9	is	be	AUX
issue-653	24	10	both	both	CCONJ
issue-653	24	11	informational	informational	ADJ
issue-653	24	12	and	and	CCONJ
issue-653	24	13	emotional	emotional	ADJ
issue-653	24	14	,	,	PUNCT
issue-653	24	15	and	and	CCONJ
issue-653	24	16	also	also	ADV
issue-653	24	17	the	the	DET
issue-653	24	18	evaluativevalue	evaluativevalue	ADJ
issue-653	24	19	position	position	NOUN
issue-653	24	20	of	of	ADP
issue-653	24	21	influence	influence	NOUN
issue-653	24	22	on	on	ADP
issue-653	24	23	the	the	DET
issue-653	24	24	target	target	NOUN
issue-653	24	25	audience	audience	NOUN
issue-653	24	26	of	of	ADP
issue-653	24	27	consumers	consumer	NOUN
issue-653	24	28	in	in	ADP
issue-653	24	29	order	order	NOUN
issue-653	24	30	to	to	PART
issue-653	24	31	determine	determine	VERB
issue-653	24	32	the	the	DET
issue-653	24	33	enterprise	enterprise	NOUN
issue-653	24	34	competitiveness	competitiveness	NOUN
issue-653	24	35	.	.	PUNCT
issue-653	25	1	while	while	SCONJ
issue-653	25	2	studying	study	VERB
issue-653	25	3	the	the	DET
issue-653	25	4	image	image	NOUN
issue-653	25	5	and	and	CCONJ
issue-653	25	6	brand	brand	NOUN
issue-653	25	7	of	of	ADP
issue-653	25	8	the	the	DET
issue-653	25	9	enterprise	enterprise	NOUN
issue-653	25	10	,	,	PUNCT
issue-653	25	11	little	little	ADJ
issue-653	25	12	attention	attention	NOUN
issue-653	25	13	is	be	AUX
issue-653	25	14	paid	pay	VERB
issue-653	25	15	to	to	ADP
issue-653	25	16	the	the	DET
issue-653	25	17	study	study	NOUN
issue-653	25	18	of	of	ADP
issue-653	25	19	their	their	PRON
issue-653	25	20	relationship	relationship	NOUN
issue-653	25	21	.	.	PUNCT
issue-653	26	1	in	in	ADP
issue-653	26	2	addition	addition	NOUN
issue-653	26	3	,	,	PUNCT
issue-653	26	4	the	the	DET
issue-653	26	5	concepts	concept	NOUN
issue-653	26	6	of	of	ADP
issue-653	26	7	“	"	PUNCT
issue-653	26	8	image	image	NOUN
issue-653	26	9	”	"	PUNCT
issue-653	26	10	and	and	CCONJ
issue-653	26	11	“	"	PUNCT
issue-653	26	12	brand	brand	NOUN
issue-653	26	13	”	"	PUNCT
issue-653	26	14	are	be	AUX
issue-653	26	15	often	often	ADV
issue-653	26	16	confused	confuse	VERB
issue-653	26	17	in	in	ADP
issue-653	26	18	practice	practice	NOUN
issue-653	26	19	,	,	PUNCT
issue-653	26	20	which	which	PRON
issue-653	26	21	necessitates	necessitate	VERB
issue-653	26	22	the	the	DET
issue-653	26	23	further	further	ADJ
issue-653	26	24	detailed	detailed	ADJ
issue-653	26	25	study	study	NOUN
issue-653	26	26	of	of	ADP
issue-653	26	27	these	these	DET
issue-653	26	28	concepts	concept	NOUN
issue-653	26	29	and	and	CCONJ
issue-653	26	30	their	their	PRON
issue-653	26	31	interconnection	interconnection	NOUN
issue-653	26	32	.	.	PUNCT
issue-653	27	1	this	this	PRON
issue-653	27	2	explains	explain	VERB
issue-653	27	3	the	the	DET
issue-653	27	4	choice	choice	NOUN
issue-653	27	5	of	of	ADP
issue-653	27	6	the	the	DET
issue-653	27	7	topic	topic	NOUN
issue-653	27	8	of	of	ADP
issue-653	27	9	this	this	DET
issue-653	27	10	work	work	NOUN
issue-653	27	11	,	,	PUNCT
issue-653	27	12	emphasizes	emphasize	VERB
issue-653	27	13	its	its	PRON
issue-653	27	14	relevance	relevance	NOUN
issue-653	27	15	,	,	PUNCT
issue-653	27	16	practical	practical	ADJ
issue-653	27	17	importance	importance	NOUN
issue-653	27	18	.	.	PUNCT
issue-653	28	1	the	the	DET
issue-653	28	2	purpose	purpose	NOUN
issue-653	28	3	of	of	ADP
issue-653	28	4	the	the	DET
issue-653	28	5	paper	paper	NOUN
issue-653	28	6	is	be	AUX
issue-653	28	7	to	to	PART
issue-653	28	8	study	study	VERB
issue-653	28	9	theory	theory	NOUN
issue-653	28	10	and	and	CCONJ
issue-653	28	11	practice	practice	NOUN
issue-653	28	12	of	of	ADP
issue-653	28	13	interaction	interaction	NOUN
issue-653	28	14	of	of	ADP
issue-653	28	15	image	image	NOUN
issue-653	28	16	and	and	CCONJ
issue-653	28	17	brand	brand	NOUN
issue-653	28	18	of	of	ADP
issue-653	28	19	an	an	DET
issue-653	28	20	enterprise	enterprise	NOUN
issue-653	28	21	on	on	ADP
issue-653	28	22	the	the	DET
issue-653	28	23	basis	basis	NOUN
issue-653	28	24	of	of	ADP
issue-653	28	25	marketing	marketing	NOUN
issue-653	28	26	as	as	ADP
issue-653	28	27	a	a	DET
issue-653	28	28	philosophy	philosophy	NOUN
issue-653	28	29	of	of	ADP
issue-653	28	30	management	management	NOUN
issue-653	28	31	on	on	ADP
issue-653	28	32	the	the	DET
issue-653	28	33	example	example	NOUN
issue-653	28	34	of	of	ADP
issue-653	28	35	enterprises	enterprise	NOUN
issue-653	28	36	with	with	ADP
issue-653	28	37	different	different	ADJ
issue-653	28	38	business	business	NOUN
issue-653	28	39	scales	scale	NOUN
issue-653	28	40	:	:	PUNCT
issue-653	28	41	small	small	ADJ
issue-653	28	42	,	,	PUNCT
issue-653	28	43	medium	medium	ADJ
issue-653	28	44	,	,	PUNCT
issue-653	28	45	and	and	CCONJ
issue-653	28	46	large	large	ADJ
issue-653	28	47	,	,	PUNCT
issue-653	28	48	and	and	CCONJ
issue-653	28	49	to	to	PART
issue-653	28	50	substantiate	substantiate	VERB
issue-653	28	51	practical	practical	ADJ
issue-653	28	52	recommendations	recommendation	NOUN
issue-653	28	53	for	for	ADP
issue-653	28	54	ensuring	ensure	VERB
issue-653	28	55	economic	economic	ADJ
issue-653	28	56	development	development	NOUN
issue-653	28	57	in	in	ADP
issue-653	28	58	the	the	DET
issue-653	28	59	current	current	ADJ
issue-653	28	60	economic	economic	ADJ
issue-653	28	61	environment	environment	NOUN
issue-653	28	62	.	.	PUNCT
issue-653	29	1	in	in	ADP
issue-653	29	2	particular	particular	ADJ
issue-653	29	3	,	,	PUNCT
issue-653	29	4	to	to	PART
issue-653	29	5	determine	determine	VERB
issue-653	29	6	interrelation	interrelation	NOUN
issue-653	29	7	of	of	ADP
issue-653	29	8	image	image	NOUN
issue-653	29	9	,	,	PUNCT
issue-653	29	10	brand	brand	NOUN
issue-653	29	11	;	;	PUNCT
issue-653	29	12	enterprise	enterprise	NOUN
issue-653	29	13	image	image	NOUN
issue-653	29	14	as	as	ADP
issue-653	29	15	an	an	DET
issue-653	29	16	integral	integral	ADJ
issue-653	29	17	part	part	NOUN
issue-653	29	18	of	of	ADP
issue-653	29	19	brand	brand	NOUN
issue-653	29	20	with	with	ADP
issue-653	29	21	the	the	DET
issue-653	29	22	help	help	NOUN
issue-653	29	23	of	of	ADP
issue-653	29	24	a	a	DET
issue-653	29	25	complex	complex	NOUN
issue-653	29	26	of	of	ADP
issue-653	29	27	marketing	marketing	NOUN
issue-653	29	28	communications	communication	NOUN
issue-653	29	29	;	;	PUNCT
issue-653	29	30	develop	develop	VERB
issue-653	29	31	methodological	methodological	ADJ
issue-653	29	32	provision	provision	NOUN
issue-653	29	33	for	for	ADP
issue-653	29	34	performance	performance	NOUN
issue-653	29	35	evaluation	evaluation	NOUN
issue-653	29	36	of	of	ADP
issue-653	29	37	the	the	DET
issue-653	29	38	marketing	marketing	NOUN
issue-653	29	39	department	department	NOUN
issue-653	29	40	in	in	ADP
issue-653	29	41	the	the	DET
issue-653	29	42	process	process	NOUN
issue-653	29	43	of	of	ADP
issue-653	29	44	management	management	NOUN
issue-653	29	45	of	of	ADP
issue-653	29	46	activities	activity	NOUN
issue-653	29	47	on	on	ADP
issue-653	29	48	the	the	DET
issue-653	29	49	example	example	NOUN
issue-653	29	50	of	of	ADP
issue-653	29	51	a	a	DET
issue-653	29	52	large	large	ADJ
issue-653	29	53	enterprise	enterprise	NOUN
issue-653	29	54	taking	take	VERB
issue-653	29	55	into	into	ADP
issue-653	29	56	account	account	NOUN
issue-653	29	57	corporate	corporate	ADJ
issue-653	29	58	image	image	NOUN
issue-653	29	59	,	,	PUNCT
issue-653	29	60	enterprise	enterprise	NOUN
issue-653	29	61	value	value	NOUN
issue-653	29	62	,	,	PUNCT
issue-653	29	63	brand	brand	NOUN
issue-653	29	64	value	value	NOUN
issue-653	29	65	according	accord	VERB
issue-653	29	66	to	to	ADP
issue-653	29	67	organizational	organizational	ADJ
issue-653	29	68	and	and	CCONJ
issue-653	29	69	managerial	managerial	ADJ
issue-653	29	70	and	and	CCONJ
issue-653	29	71	also	also	ADV
issue-653	29	72	economic	economic	ADJ
issue-653	29	73	aspects	aspect	NOUN
issue-653	29	74	by	by	ADP
issue-653	29	75	two	two	NUM
issue-653	29	76	levels	level	NOUN
issue-653	29	77	of	of	ADP
issue-653	29	78	assessment	assessment	NOUN
issue-653	29	79	:	:	PUNCT
issue-653	29	80	the	the	DET
issue-653	29	81	first	first	ADJ
issue-653	29	82	one	one	NUM
issue-653	29	83	allows	allow	VERB
issue-653	29	84	determining	determine	VERB
issue-653	29	85	its	its	PRON
issue-653	29	86	performance	performance	NOUN
issue-653	29	87	in	in	ADP
issue-653	29	88	general	general	ADJ
issue-653	29	89	,	,	PUNCT
issue-653	29	90	that	that	ADV
issue-653	29	91	is	is	ADV
issue-653	29	92	,	,	PUNCT
issue-653	29	93	the	the	DET
issue-653	29	94	effectiveness	effectiveness	NOUN
issue-653	29	95	of	of	ADP
issue-653	29	96	its	its	PRON
issue-653	29	97	development	development	NOUN
issue-653	29	98	,	,	PUNCT
issue-653	29	99	the	the	DET
issue-653	29	100	second	second	ADJ
issue-653	29	101	takes	take	VERB
issue-653	29	102	into	into	ADP
issue-653	29	103	account	account	NOUN
issue-653	29	104	the	the	DET
issue-653	29	105	specifics	specific	NOUN
issue-653	29	106	of	of	ADP
issue-653	29	107	divisions	division	NOUN
issue-653	29	108	of	of	ADP
issue-653	29	109	this	this	DET
issue-653	29	110	department	department	NOUN
issue-653	29	111	of	of	ADP
issue-653	29	112	the	the	DET
issue-653	29	113	enterprise	enterprise	NOUN
issue-653	29	114	and	and	CCONJ
issue-653	29	115	allows	allow	VERB
issue-653	29	116	determining	determine	VERB
issue-653	29	117	their	their	PRON
issue-653	29	118	performance	performance	NOUN
issue-653	29	119	according	accord	VERB
issue-653	29	120	to	to	ADP
issue-653	29	121	individual	individual	ADJ
issue-653	29	122	results	result	NOUN
issue-653	29	123	,	,	PUNCT
issue-653	29	124	that	that	ADV
issue-653	29	125	is	is	ADV
issue-653	29	126	,	,	PUNCT
issue-653	29	127	the	the	DET
issue-653	29	128	performance	performance	NOUN
issue-653	29	129	of	of	ADP
issue-653	29	130	divisions	division	NOUN
issue-653	29	131	.	.	PUNCT
issue-653	30	1	practical	practical	ADJ
issue-653	30	2	implementation	implementation	NOUN
issue-653	30	3	of	of	ADP
issue-653	30	4	research	research	NOUN
issue-653	30	5	results	result	NOUN
issue-653	30	6	is	be	AUX
issue-653	30	7	presented	present	VERB
issue-653	30	8	on	on	ADP
issue-653	30	9	the	the	DET
issue-653	30	10	example	example	NOUN
issue-653	30	11	of	of	ADP
issue-653	30	12	business	business	NOUN
issue-653	30	13	projects	project	NOUN
issue-653	30	14	of	of	ADP
issue-653	30	15	enterprises	enterprise	NOUN
issue-653	30	16	with	with	ADP
issue-653	30	17	different	different	ADJ
issue-653	30	18	business	business	NOUN
issue-653	30	19	scales	scale	NOUN
issue-653	30	20	in	in	ADP
issue-653	30	21	kharkiv	kharkiv	PROPN
issue-653	30	22	and	and	CCONJ
issue-653	30	23	kharkiv	kharkiv	PROPN
issue-653	30	24	region	region	NOUN
issue-653	30	25	of	of	ADP
issue-653	30	26	ukraine	ukraine	NOUN
issue-653	30	27	:	:	PUNCT
issue-653	30	28	small	small	ADJ
issue-653	30	29	–	–	PUNCT
issue-653	30	30	the	the	DET
issue-653	30	31	centre	centre	NOUN
issue-653	30	32	for	for	ADP
issue-653	30	33	child	child	NOUN
issue-653	30	34	development	development	NOUN
issue-653	30	35	“	"	PUNCT
issue-653	30	36	cute	cute	ADJ
issue-653	30	37	kids	kid	NOUN
issue-653	30	38	”	"	PUNCT
issue-653	30	39	,	,	PUNCT
issue-653	30	40	medium	medium	ADJ
issue-653	30	41	-	-	PUNCT
issue-653	30	42	sized	sized	ADJ
issue-653	30	43	–	–	PUNCT
issue-653	30	44	association	association	NOUN
issue-653	30	45	of	of	ADP
issue-653	30	46	confectionery	confectionery	NOUN
issue-653	30	47	enterprises	enterprise	NOUN
issue-653	30	48	“	"	PUNCT
issue-653	30	49	solodkyi	solodkyi	PROPN
issue-653	30	50	svit	svit	PROPN
issue-653	30	51	”	"	PUNCT
issue-653	30	52	(	(	PUNCT
issue-653	30	53	“	"	PUNCT
issue-653	30	54	sweet	sweet	ADJ
issue-653	30	55	world	world	NOUN
issue-653	30	56	”	"	PUNCT
issue-653	30	57	)	)	PUNCT
issue-653	30	58	,	,	PUNCT
issue-653	30	59	and	and	CCONJ
issue-653	30	60	large	large	ADJ
issue-653	30	61	–	–	PUNCT
issue-653	30	62	turboatom	turboatom	NOUN
issue-653	30	63	jsc	jsc	NOUN
issue-653	30	64	.	.	PUNCT
issue-653	31	1	2	2	X
issue-653	31	2	.	.	X
issue-653	31	3	literature	literature	NOUN
issue-653	31	4	review	review	VERB
issue-653	31	5	both	both	CCONJ
issue-653	31	6	domestic	domestic	ADJ
issue-653	31	7	and	and	CCONJ
issue-653	31	8	foreign	foreign	ADJ
issue-653	31	9	scientists	scientist	NOUN
issue-653	31	10	have	have	AUX
issue-653	31	11	contributed	contribute	VERB
issue-653	31	12	to	to	ADP
issue-653	31	13	the	the	DET
issue-653	31	14	study	study	NOUN
issue-653	31	15	of	of	ADP
issue-653	31	16	the	the	DET
issue-653	31	17	essence	essence	NOUN
issue-653	31	18	of	of	ADP
issue-653	31	19	the	the	DET
issue-653	31	20	enterprise	enterprise	NOUN
issue-653	31	21	image	image	NOUN
issue-653	31	22	and	and	CCONJ
issue-653	31	23	brand	brand	NOUN
issue-653	31	24	.	.	PUNCT
issue-653	32	1	thus	thus	ADV
issue-653	32	2	,	,	PUNCT
issue-653	32	3	b.	b.	PROPN
issue-653	32	4	gardner	gardner	PROPN
issue-653	32	5	considered	consider	VERB
issue-653	32	6	the	the	DET
issue-653	32	7	image	image	NOUN
issue-653	32	8	as	as	ADP
issue-653	32	9	a	a	DET
issue-653	32	10	collection	collection	NOUN
issue-653	32	11	of	of	ADP
issue-653	32	12	knowledge	knowledge	NOUN
issue-653	32	13	,	,	PUNCT
issue-653	32	14	representations	representation	NOUN
issue-653	32	15	,	,	PUNCT
issue-653	32	16	and	and	CCONJ
issue-653	32	17	predictions	prediction	NOUN
issue-653	32	18	of	of	ADP
issue-653	32	19	a	a	DET
issue-653	32	20	person	person	NOUN
issue-653	32	21	about	about	ADP
issue-653	32	22	the	the	DET
issue-653	32	23	object	object	NOUN
issue-653	32	24	and	and	CCONJ
issue-653	32	25	its	its	PRON
issue-653	32	26	environment	environment	NOUN
issue-653	32	27	(	(	PUNCT
issue-653	32	28	gardner	gardner	NOUN
issue-653	32	29	,	,	PUNCT
issue-653	32	30	levy	levy	NOUN
issue-653	32	31	,	,	PUNCT
issue-653	32	32	1955	1955	NUM
issue-653	32	33	)	)	PUNCT
issue-653	32	34	,	,	PUNCT
issue-653	32	35	c.	c.	PROPN
issue-653	32	36	sandage	sandage	NOUN
issue-653	32	37	seemed	seem	VERB
issue-653	32	38	image	image	NOUN
issue-653	32	39	as	as	ADP
issue-653	32	40	a	a	DET
issue-653	32	41	portrait	portrait	NOUN
issue-653	32	42	fixed	fix	VERB
issue-653	32	43	on	on	ADP
issue-653	32	44	the	the	DET
issue-653	32	45	brand	brand	NOUN
issue-653	32	46	,	,	PUNCT
issue-653	32	47	as	as	ADV
issue-653	32	48	important	important	ADJ
issue-653	32	49	as	as	ADP
issue-653	32	50	any	any	DET
issue-653	32	51	appreciable	appreciable	ADJ
issue-653	32	52	characteristics	characteristic	NOUN
issue-653	32	53	of	of	ADP
issue-653	32	54	the	the	DET
issue-653	32	55	product	product	NOUN
issue-653	32	56	,	,	PUNCT
issue-653	32	57	if	if	SCONJ
issue-653	32	58	not	not	PART
issue-653	32	59	more	more	ADJ
issue-653	32	60	(	(	PUNCT
issue-653	32	61	sandage	sandage	NOUN
issue-653	32	62	,	,	PUNCT
issue-653	32	63	2001	2001	NUM
issue-653	32	64	)	)	PUNCT
issue-653	32	65	.	.	PUNCT
issue-653	33	1	d.	d.	PROPN
issue-653	33	2	ogilvy	ogilvy	PROPN
issue-653	33	3	wrote	write	VERB
issue-653	33	4	that	that	SCONJ
issue-653	33	5	image	image	NOUN
issue-653	33	6	of	of	ADP
issue-653	33	7	a	a	DET
issue-653	33	8	product	product	NOUN
issue-653	33	9	means	mean	VERB
issue-653	33	10	a	a	DET
issue-653	33	11	unique	unique	ADJ
issue-653	33	12	composition	composition	NOUN
issue-653	33	13	of	of	ADP
issue-653	33	14	qualities	quality	NOUN
issue-653	33	15	that	that	PRON
issue-653	33	16	are	be	AUX
issue-653	33	17	firmly	firmly	ADV
issue-653	33	18	rooted	rooted	ADJ
issue-653	33	19	in	in	ADP
issue-653	33	20	the	the	DET
issue-653	33	21	thoughts	thought	NOUN
issue-653	33	22	and	and	CCONJ
issue-653	33	23	feelings	feeling	NOUN
issue-653	33	24	of	of	ADP
issue-653	33	25	people	people	NOUN
issue-653	33	26	(	(	PUNCT
issue-653	33	27	ogilvy	ogilvy	PROPN
issue-653	33	28	,	,	PUNCT
issue-653	33	29	2003	2003	NUM
issue-653	33	30	)	)	PUNCT
issue-653	33	31	.	.	PUNCT
issue-653	34	1	s.	s.	PROPN
issue-653	34	2	oliver	oliver	PROPN
issue-653	34	3	believed	believe	VERB
issue-653	34	4	that	that	SCONJ
issue-653	34	5	image	image	NOUN
issue-653	34	6	is	be	AUX
issue-653	34	7	a	a	DET
issue-653	34	8	mental	mental	ADJ
issue-653	34	9	picture	picture	NOUN
issue-653	34	10	;	;	PUNCT
issue-653	34	11	an	an	DET
issue-653	34	12	idea	idea	NOUN
issue-653	34	13	,	,	PUNCT
issue-653	34	14	generated	generate	VERB
issue-653	34	15	by	by	ADP
issue-653	34	16	imagination	imagination	NOUN
issue-653	34	17	,	,	PUNCT
issue-653	34	18	or	or	CCONJ
issue-653	34	19	a	a	DET
issue-653	34	20	personality	personality	NOUN
issue-653	34	21	in	in	ADP
issue-653	34	22	the	the	DET
issue-653	34	23	representations	representation	NOUN
issue-653	34	24	of	of	ADP
issue-653	34	25	man	man	NOUN
issue-653	34	26	,	,	PUNCT
issue-653	34	27	organization	organization	NOUN
issue-653	34	28	(	(	PUNCT
issue-653	34	29	oliver	oliver	PROPN
issue-653	34	30	,	,	PUNCT
issue-653	34	31	2003	2003	NUM
issue-653	34	32	)	)	PUNCT
issue-653	34	33	.	.	PUNCT
issue-653	35	1	i.	i.	PROPN
issue-653	35	2	v.	v.	PROPN
issue-653	35	3	aleshina	aleshina	PROPN
issue-653	35	4	distinguishes	distinguish	VERB
issue-653	35	5	corporate	corporate	ADJ
issue-653	35	6	image	image	NOUN
issue-653	35	7	–	–	PUNCT
issue-653	35	8	it	it	PRON
issue-653	35	9	is	be	AUX
issue-653	35	10	the	the	DET
issue-653	35	11	image	image	NOUN
issue-653	35	12	of	of	ADP
issue-653	35	13	the	the	DET
issue-653	35	14	organization	organization	NOUN
issue-653	35	15	in	in	ADP
issue-653	35	16	the	the	DET
issue-653	35	17	presentation	presentation	NOUN
issue-653	35	18	of	of	ADP
issue-653	35	19	social	social	ADJ
issue-653	35	20	groups	group	NOUN
issue-653	35	21	(	(	PUNCT
issue-653	35	22	aleshina	aleshina	PROPN
issue-653	35	23	,	,	PUNCT
issue-653	35	24	1998	1998	NUM
issue-653	35	25	)	)	PUNCT
issue-653	35	26	.	.	PUNCT
issue-653	36	1	v.	v.	PROPN
issue-653	36	2	ya	ya	PROPN
issue-653	36	3	.	.	PROPN
issue-653	36	4	zaruba	zaruba	PROPN
issue-653	36	5	described	describe	VERB
issue-653	36	6	the	the	DET
issue-653	36	7	concept	concept	NOUN
issue-653	36	8	“	"	PUNCT
issue-653	36	9	image	image	NOUN
issue-653	36	10	”	"	PUNCT
issue-653	36	11	as	as	ADP
issue-653	36	12	a	a	DET
issue-653	36	13	specially	specially	ADV
issue-653	36	14	designed	design	VERB
issue-653	36	15	,	,	PUNCT
issue-653	36	16	based	base	VERB
issue-653	36	17	on	on	ADP
issue-653	36	18	the	the	DET
issue-653	36	19	peculiarities	peculiarity	NOUN
issue-653	36	20	of	of	ADP
issue-653	36	21	activity	activity	NOUN
issue-653	36	22	,	,	PUNCT
issue-653	36	23	patterns	pattern	NOUN
issue-653	36	24	,	,	PUNCT
issue-653	36	25	properties	property	NOUN
issue-653	36	26	,	,	PUNCT
issue-653	36	27	advantages	advantage	NOUN
issue-653	36	28	,	,	PUNCT
issue-653	36	29	qualities	quality	NOUN
issue-653	36	30	,	,	PUNCT
issue-653	36	31	and	and	CCONJ
issue-653	36	32	characteristics	characteristic	NOUN
issue-653	36	33	of	of	ADP
issue-653	36	34	the	the	DET
issue-653	36	35	image	image	NOUN
issue-653	36	36	of	of	ADP
issue-653	36	37	a	a	DET
issue-653	36	38	certain	certain	ADJ
issue-653	36	39	object	object	NOUN
issue-653	36	40	,	,	PUNCT
issue-653	36	41	which	which	PRON
issue-653	36	42	is	be	AUX
issue-653	36	43	purposefully	purposefully	ADV
issue-653	36	44	introduced	introduce	VERB
issue-653	36	45	(	(	PUNCT
issue-653	36	46	fixed	fix	VERB
issue-653	36	47	,	,	PUNCT
issue-653	36	48	entangled	entangle	VERB
issue-653	36	49	)	)	PUNCT
issue-653	36	50	in	in	ADP
issue-653	36	51	the	the	DET
issue-653	36	52	consciousness	consciousness	NOUN
issue-653	36	53	of	of	ADP
issue-653	36	54	target	target	NOUN
issue-653	36	55	audiences	audience	NOUN
issue-653	36	56	with	with	ADP
issue-653	36	57	the	the	DET
issue-653	36	58	help	help	NOUN
issue-653	36	59	of	of	ADP
issue-653	36	60	marketing	marketing	NOUN
issue-653	36	61	communications	communication	NOUN
issue-653	36	62	mix	mix	NOUN
issue-653	36	63	(	(	PUNCT
issue-653	36	64	zaruba	zaruba	NUM
issue-653	36	65	,	,	PUNCT
issue-653	36	66	shasha	shasha	NOUN
issue-653	36	67	,	,	PUNCT
issue-653	36	68	2001	2001	NUM
issue-653	36	69	)	)	PUNCT
issue-653	36	70	.	.	PUNCT
issue-653	37	1	interbrand	interbrand	PROPN
issue-653	37	2	company	company	PROPN
issue-653	37	3	describes	describe	VERB
issue-653	37	4	brand	brand	NOUN
issue-653	37	5	as	as	ADP
issue-653	37	6	“	"	PUNCT
issue-653	37	7	name	name	NOUN
issue-653	37	8	,	,	PUNCT
issue-653	37	9	concept	concept	NOUN
issue-653	37	10	,	,	PUNCT
issue-653	37	11	sign	sign	NOUN
issue-653	37	12	,	,	PUNCT
issue-653	37	13	symbol	symbol	NOUN
issue-653	37	14	,	,	PUNCT
issue-653	37	15	design	design	NOUN
issue-653	37	16	,	,	PUNCT
issue-653	37	17	or	or	CCONJ
issue-653	37	18	a	a	DET
issue-653	37	19	combination	combination	NOUN
issue-653	37	20	of	of	ADP
issue-653	37	21	the	the	DET
issue-653	37	22	above	above	ADJ
issue-653	37	23	properties	property	NOUN
issue-653	37	24	intended	intend	VERB
issue-653	37	25	to	to	PART
issue-653	37	26	identify	identify	VERB
issue-653	37	27	goods	good	NOUN
issue-653	37	28	or	or	CCONJ
issue-653	37	29	services	service	NOUN
issue-653	37	30	offered	offer	VERB
issue-653	37	31	by	by	ADP
issue-653	37	32	the	the	DET
issue-653	37	33	seller	seller	NOUN
issue-653	37	34	,	,	PUNCT
issue-653	37	35	as	as	ADV
issue-653	37	36	well	well	ADV
issue-653	37	37	as	as	ADP
issue-653	37	38	to	to	PART
issue-653	37	39	distinguish	distinguish	VERB
issue-653	37	40	them	they	PRON
issue-653	37	41	from	from	ADP
issue-653	37	42	the	the	DET
issue-653	37	43	goods	good	NOUN
issue-653	37	44	and	and	CCONJ
issue-653	37	45	services	service	NOUN
issue-653	37	46	of	of	ADP
issue-653	37	47	competitors	competitor	NOUN
issue-653	37	48	,	,	PUNCT
issue-653	37	49	and	and	CCONJ
issue-653	37	50	as	as	ADP
issue-653	37	51	a	a	DET
issue-653	37	52	set	set	NOUN
issue-653	37	53	of	of	ADP
issue-653	37	54	all	all	DET
issue-653	37	55	explicit	explicit	ADJ
issue-653	37	56	and	and	CCONJ
issue-653	37	57	implicit	implicit	ADJ
issue-653	37	58	characteristics	characteristic	NOUN
issue-653	37	59	that	that	PRON
issue-653	37	60	make	make	VERB
issue-653	37	61	the	the	DET
issue-653	37	62	offer	offer	NOUN
issue-653	37	63	unique	unique	VERB
issue-653	37	64	”	"	PUNCT
issue-653	37	65	(	(	PUNCT
issue-653	37	66	interbrand	interbrand	PROPN
issue-653	37	67	world	world	PROPN
issue-653	37	68	’s	’s	PART
issue-653	37	69	most	most	ADV
issue-653	37	70	valuable	valuable	ADJ
issue-653	37	71	brands	brand	NOUN
issue-653	37	72	2001	2001	NUM
issue-653	37	73	methodology	methodology	NOUN
issue-653	37	74	)	)	PUNCT
issue-653	37	75	.	.	PUNCT
issue-653	38	1	peter	peter	PROPN
issue-653	38	2	doyle	doyle	PROPN
issue-653	38	3	said	say	VERB
issue-653	38	4	about	about	ADP
issue-653	38	5	brand	brand	NOUN
issue-653	38	6	that	that	SCONJ
issue-653	38	7	it	it	PRON
issue-653	38	8	is	be	AUX
issue-653	38	9	a	a	DET
issue-653	38	10	product	product	NOUN
issue-653	38	11	set	set	VERB
issue-653	38	12	that	that	PRON
issue-653	38	13	satisfies	satisfy	VERB
issue-653	38	14	the	the	DET
issue-653	38	15	functional	functional	ADJ
issue-653	38	16	needs	need	NOUN
issue-653	38	17	of	of	ADP
issue-653	38	18	consumers	consumer	NOUN
issue-653	38	19	and	and	CCONJ
issue-653	38	20	an	an	DET
issue-653	38	21	added	add	VERB
issue-653	38	22	value	value	NOUN
issue-653	38	23	that	that	PRON
issue-653	38	24	prompts	prompt	VERB
issue-653	38	25	the	the	DET
issue-653	38	26	consumer	consumer	NOUN
issue-653	38	27	to	to	PART
issue-653	38	28	enjoy	enjoy	VERB
issue-653	38	29	the	the	DET
issue-653	38	30	fact	fact	NOUN
issue-653	38	31	that	that	SCONJ
issue-653	38	32	the	the	DET
issue-653	38	33	chosen	choose	VERB
issue-653	38	34	brand	brand	NOUN
issue-653	38	35	is	be	AUX
issue-653	38	36	better	well	ADV
issue-653	38	37	suited	suited	ADJ
issue-653	38	38	to	to	ADP
issue-653	38	39	him	he	PRON
issue-653	38	40	because	because	SCONJ
issue-653	38	41	he	he	PRON
issue-653	38	42	has	have	VERB
issue-653	38	43	advantages	advantage	NOUN
issue-653	38	44	over	over	ADP
issue-653	38	45	competitors	competitor	NOUN
issue-653	38	46	(	(	PUNCT
issue-653	38	47	doyle	doyle	NOUN
issue-653	38	48	,	,	PUNCT
issue-653	38	49	1999	1999	NUM
issue-653	38	50	)	)	PUNCT
issue-653	38	51	.	.	PUNCT
issue-653	39	1	g.	g.	PROPN
issue-653	39	2	r.	r.	PROPN
issue-653	39	3	dowling	dowling	PROPN
issue-653	39	4	says	say	VERB
issue-653	39	5	that	that	SCONJ
issue-653	39	6	a	a	DET
issue-653	39	7	brand	brand	NOUN
issue-653	39	8	–	–	PUNCT
issue-653	39	9	a	a	DET
issue-653	39	10	collection	collection	NOUN
issue-653	39	11	of	of	ADP
issue-653	39	12	names	name	NOUN
issue-653	39	13	baltic	baltic	PROPN
issue-653	39	14	journal	journal	PROPN
issue-653	39	15	of	of	ADP
issue-653	39	16	economic	economic	ADJ
issue-653	39	17	studies	study	NOUN
issue-653	39	18	193	193	NUM
issue-653	39	19	vol	vol	NOUN
issue-653	39	20	.	.	PROPN
issue-653	39	21	5	5	NUM
issue-653	39	22	,	,	PUNCT
issue-653	39	23	no	no	INTJ
issue-653	39	24	.	.	NOUN
issue-653	39	25	2	2	NUM
issue-653	39	26	,	,	PUNCT
issue-653	39	27	2019	2019	NUM
issue-653	39	28	and	and	CCONJ
issue-653	39	29	other	other	ADJ
issue-653	39	30	characters	character	NOUN
issue-653	39	31	and	and	CCONJ
issue-653	39	32	a	a	DET
issue-653	39	33	“	"	PUNCT
issue-653	39	34	promise	promise	NOUN
issue-653	39	35	”	"	PUNCT
issue-653	39	36	that	that	PRON
issue-653	39	37	is	be	AUX
issue-653	39	38	given	give	VERB
issue-653	39	39	to	to	ADP
issue-653	39	40	the	the	DET
issue-653	39	41	buyer	buyer	NOUN
issue-653	39	42	(	(	PUNCT
issue-653	39	43	dowling	dowle	VERB
issue-653	39	44	,	,	PUNCT
issue-653	39	45	2006	2006	NUM
issue-653	39	46	)	)	PUNCT
issue-653	39	47	.	.	PUNCT
issue-653	40	1	j.	j.	PROPN
issue-653	40	2	jones	jones	PROPN
issue-653	40	3	looks	look	VERB
issue-653	40	4	at	at	ADP
issue-653	40	5	a	a	DET
issue-653	40	6	brand	brand	NOUN
issue-653	40	7	as	as	ADP
issue-653	40	8	a	a	DET
issue-653	40	9	product	product	NOUN
issue-653	40	10	that	that	PRON
issue-653	40	11	meets	meet	VERB
issue-653	40	12	the	the	DET
issue-653	40	13	functional	functional	ADJ
issue-653	40	14	needs	need	NOUN
issue-653	40	15	of	of	ADP
issue-653	40	16	some	some	DET
issue-653	40	17	users	user	NOUN
issue-653	40	18	and	and	CCONJ
issue-653	40	19	gives	give	VERB
issue-653	40	20	them	they	PRON
issue-653	40	21	some	some	DET
issue-653	40	22	added	add	VERB
issue-653	40	23	value	value	NOUN
issue-653	40	24	,	,	PUNCT
issue-653	40	25	contributing	contribute	VERB
issue-653	40	26	to	to	ADP
issue-653	40	27	the	the	DET
issue-653	40	28	satisfaction	satisfaction	NOUN
issue-653	40	29	of	of	ADP
issue-653	40	30	psychological	psychological	ADJ
issue-653	40	31	needs	need	NOUN
issue-653	40	32	and	and	CCONJ
issue-653	40	33	encouraging	encourage	VERB
issue-653	40	34	the	the	DET
issue-653	40	35	purchase	purchase	NOUN
issue-653	40	36	(	(	PUNCT
issue-653	40	37	jones	jones	PROPN
issue-653	40	38	,	,	PUNCT
issue-653	40	39	2005	2005	NUM
issue-653	40	40	)	)	PUNCT
issue-653	40	41	.	.	PUNCT
issue-653	41	1	o.	o.	PROPN
issue-653	41	2	v.	v.	PROPN
issue-653	41	3	dobrianska	dobrianska	PROPN
issue-653	41	4	considers	consider	VERB
issue-653	41	5	a	a	DET
issue-653	41	6	brand	brand	NOUN
issue-653	41	7	as	as	ADP
issue-653	41	8	a	a	DET
issue-653	41	9	trademark	trademark	NOUN
issue-653	41	10	that	that	PRON
issue-653	41	11	has	have	AUX
issue-653	41	12	reached	reach	VERB
issue-653	41	13	a	a	DET
issue-653	41	14	certain	certain	ADJ
issue-653	41	15	level	level	NOUN
issue-653	41	16	of	of	ADP
issue-653	41	17	reputation	reputation	NOUN
issue-653	41	18	(	(	PUNCT
issue-653	41	19	dobrianska	dobrianska	ADJ
issue-653	41	20	,	,	PUNCT
issue-653	41	21	2001	2001	NUM
issue-653	41	22	)	)	PUNCT
issue-653	41	23	.	.	PUNCT
issue-653	42	1	m.	m.	PROPN
issue-653	42	2	kupchynska	kupchynska	PROPN
issue-653	42	3	proposed	propose	VERB
issue-653	42	4	a	a	DET
issue-653	42	5	brand	brand	NOUN
issue-653	42	6	as	as	ADP
issue-653	42	7	“	"	PUNCT
issue-653	42	8	product	product	NOUN
issue-653	42	9	+	+	CCONJ
issue-653	42	10	name	name	NOUN
issue-653	42	11	+	+	NUM
issue-653	42	12	associations	association	NOUN
issue-653	42	13	+	+	CCONJ
issue-653	42	14	emotions	emotion	NOUN
issue-653	42	15	”	"	PUNCT
issue-653	42	16	(	(	PUNCT
issue-653	42	17	kupchynska	kupchynska	X
issue-653	42	18	,	,	PUNCT
issue-653	42	19	2004	2004	NUM
issue-653	42	20	)	)	PUNCT
issue-653	42	21	.	.	PUNCT
issue-653	43	1	o.	o.	PROPN
issue-653	44	1	v.	v.	PROPN
issue-653	44	2	zozulov	zozulov	PROPN
issue-653	44	3	believes	believe	VERB
issue-653	44	4	that	that	SCONJ
issue-653	44	5	a	a	DET
issue-653	44	6	brand	brand	NOUN
issue-653	44	7	is	be	AUX
issue-653	44	8	a	a	DET
issue-653	44	9	well	well	ADV
issue-653	44	10	-	-	PUNCT
issue-653	44	11	differentiated	differentiate	VERB
issue-653	44	12	trademark	trademark	NOUN
issue-653	44	13	,	,	PUNCT
issue-653	44	14	that	that	ADV
issue-653	44	15	is	is	ADV
issue-653	44	16	,	,	PUNCT
issue-653	44	17	which	which	PRON
issue-653	44	18	in	in	ADP
issue-653	44	19	the	the	DET
issue-653	44	20	minds	mind	NOUN
issue-653	44	21	of	of	ADP
issue-653	44	22	consumers	consumer	NOUN
issue-653	44	23	is	be	AUX
issue-653	44	24	associated	associate	VERB
issue-653	44	25	with	with	ADP
issue-653	44	26	certain	certain	ADJ
issue-653	44	27	advantages	advantage	NOUN
issue-653	44	28	or	or	CCONJ
issue-653	44	29	benefits	benefit	NOUN
issue-653	44	30	,	,	PUNCT
issue-653	44	31	clearly	clearly	ADV
issue-653	44	32	distinguished	distinguish	VERB
issue-653	44	33	from	from	ADP
issue-653	44	34	among	among	ADP
issue-653	44	35	the	the	DET
issue-653	44	36	brands	brand	NOUN
issue-653	44	37	of	of	ADP
issue-653	44	38	competitors	competitor	NOUN
issue-653	44	39	and	and	CCONJ
issue-653	44	40	is	be	AUX
issue-653	44	41	characterized	characterize	VERB
issue-653	44	42	by	by	ADP
issue-653	44	43	a	a	DET
issue-653	44	44	high	high	ADJ
issue-653	44	45	level	level	NOUN
issue-653	44	46	of	of	ADP
issue-653	44	47	loyalty	loyalty	NOUN
issue-653	44	48	from	from	ADP
issue-653	44	49	consumers	consumer	NOUN
issue-653	44	50	(	(	PUNCT
issue-653	44	51	zozulov	zozulov	NOUN
issue-653	44	52	,	,	PUNCT
issue-653	44	53	2003	2003	NUM
issue-653	44	54	;	;	PUNCT
issue-653	44	55	zozulov	zozulov	NOUN
issue-653	44	56	,	,	PUNCT
issue-653	44	57	2002	2002	NUM
issue-653	44	58	;	;	PUNCT
issue-653	44	59	zozulov	zozulov	NOUN
issue-653	44	60	,	,	PUNCT
issue-653	44	61	pysarenko	pysarenko	ADJ
issue-653	44	62	,	,	PUNCT
issue-653	44	63	2004	2004	NUM
issue-653	44	64	)	)	PUNCT
issue-653	44	65	.	.	PUNCT
issue-653	45	1	laureate	laureate	NOUN
issue-653	45	2	of	of	ADP
issue-653	45	3	the	the	DET
issue-653	45	4	nobel	nobel	PROPN
issue-653	45	5	prize	prize	PROPN
issue-653	45	6	in	in	ADP
issue-653	45	7	economics	economics	PROPN
issue-653	45	8	r.	r.	PROPN
issue-653	45	9	thaler	thaler	PROPN
issue-653	45	10	considered	consider	VERB
issue-653	45	11	brand	brand	NOUN
issue-653	45	12	and	and	CCONJ
issue-653	45	13	image	image	NOUN
issue-653	45	14	of	of	ADP
issue-653	45	15	the	the	DET
issue-653	45	16	behavioural	behavioural	ADJ
issue-653	45	17	economy	economy	NOUN
issue-653	45	18	as	as	ADP
issue-653	45	19	a	a	DET
issue-653	45	20	set	set	NOUN
issue-653	45	21	of	of	ADP
issue-653	45	22	emotions	emotion	NOUN
issue-653	45	23	caused	cause	VERB
issue-653	45	24	by	by	ADP
issue-653	45	25	the	the	DET
issue-653	45	26	product	product	NOUN
issue-653	45	27	and	and	CCONJ
issue-653	45	28	company	company	NOUN
issue-653	45	29	(	(	PUNCT
issue-653	45	30	posylannia	posylannia	NOUN
issue-653	45	31	na	na	ADP
issue-653	45	32	dzherelo	dzherelo	NOUN
issue-653	45	33	premii	premii	ADV
issue-653	45	34	shvedskoho	shvedskoho	AUX
issue-653	45	35	natsionalnoho	natsionalnoho	PROPN
issue-653	45	36	banku	banku	PROPN
issue-653	45	37	z	z	PROPN
issue-653	45	38	ekonomichnykh	ekonomichnykh	PROPN
issue-653	45	39	nauk	nauk	PROPN
issue-653	45	40	pamiati	pamiati	PROPN
issue-653	45	41	alfreda	alfreda	PROPN
issue-653	45	42	nobelia	nobelia	PROPN
issue-653	45	43	)	)	PUNCT
issue-653	45	44	.	.	PUNCT
issue-653	46	1	however	however	ADV
issue-653	46	2	,	,	PUNCT
issue-653	46	3	despite	despite	SCONJ
issue-653	46	4	a	a	DET
issue-653	46	5	large	large	ADJ
issue-653	46	6	number	number	NOUN
issue-653	46	7	of	of	ADP
issue-653	46	8	works	work	NOUN
issue-653	46	9	devoted	devote	VERB
issue-653	46	10	to	to	ADP
issue-653	46	11	these	these	DET
issue-653	46	12	issues	issue	NOUN
issue-653	46	13	,	,	PUNCT
issue-653	46	14	the	the	DET
issue-653	46	15	problems	problem	NOUN
issue-653	46	16	of	of	ADP
issue-653	46	17	studying	study	VERB
issue-653	46	18	the	the	DET
issue-653	46	19	image	image	NOUN
issue-653	46	20	,	,	PUNCT
issue-653	46	21	the	the	DET
issue-653	46	22	brand	brand	NOUN
issue-653	46	23	of	of	ADP
issue-653	46	24	the	the	DET
issue-653	46	25	enterprise	enterprise	NOUN
issue-653	46	26	remain	remain	VERB
issue-653	46	27	relevant	relevant	ADJ
issue-653	46	28	and	and	CCONJ
issue-653	46	29	need	need	VERB
issue-653	46	30	further	further	ADJ
issue-653	46	31	search	search	NOUN
issue-653	46	32	for	for	ADP
issue-653	46	33	solutions	solution	NOUN
issue-653	46	34	.	.	PUNCT
issue-653	47	1	3	3	X
issue-653	47	2	.	.	X
issue-653	47	3	marketing	marketing	NOUN
issue-653	47	4	as	as	ADP
issue-653	47	5	a	a	DET
issue-653	47	6	philosophy	philosophy	NOUN
issue-653	47	7	of	of	ADP
issue-653	47	8	enterprise	enterprise	NOUN
issue-653	47	9	management	management	NOUN
issue-653	47	10	an	an	DET
issue-653	47	11	open	open	ADJ
issue-653	47	12	socio	socio	NOUN
issue-653	47	13	-	-	PUNCT
issue-653	47	14	economic	economic	ADJ
issue-653	47	15	system	system	NOUN
issue-653	47	16	,	,	PUNCT
issue-653	47	17	the	the	DET
issue-653	47	18	example	example	NOUN
issue-653	47	19	of	of	ADP
issue-653	47	20	which	which	PRON
issue-653	47	21	is	be	AUX
issue-653	47	22	an	an	DET
issue-653	47	23	enterprise	enterprise	NOUN
issue-653	47	24	,	,	PUNCT
issue-653	47	25	falling	fall	VERB
issue-653	47	26	under	under	ADP
issue-653	47	27	the	the	DET
issue-653	47	28	influence	influence	NOUN
issue-653	47	29	of	of	ADP
issue-653	47	30	various	various	ADJ
issue-653	47	31	positive	positive	ADJ
issue-653	47	32	and	and	CCONJ
issue-653	47	33	negative	negative	ADJ
issue-653	47	34	factors	factor	NOUN
issue-653	47	35	of	of	ADP
issue-653	47	36	the	the	DET
issue-653	47	37	external	external	ADJ
issue-653	47	38	environment	environment	NOUN
issue-653	47	39	,	,	PUNCT
issue-653	47	40	gradually	gradually	ADV
issue-653	47	41	changes	change	VERB
issue-653	47	42	its	its	PRON
issue-653	47	43	qualitative	qualitative	ADJ
issue-653	47	44	state	state	NOUN
issue-653	47	45	,	,	PUNCT
issue-653	47	46	which	which	PRON
issue-653	47	47	is	be	AUX
issue-653	47	48	accompanied	accompany	VERB
issue-653	47	49	by	by	ADP
issue-653	47	50	the	the	DET
issue-653	47	51	transformation	transformation	NOUN
issue-653	47	52	of	of	ADP
issue-653	47	53	its	its	PRON
issue-653	47	54	internal	internal	ADJ
issue-653	47	55	and	and	CCONJ
issue-653	47	56	external	external	ADJ
issue-653	47	57	relations	relation	NOUN
issue-653	47	58	,	,	PUNCT
issue-653	47	59	and	and	CCONJ
issue-653	47	60	as	as	ADP
issue-653	47	61	a	a	DET
issue-653	47	62	result	result	NOUN
issue-653	47	63	the	the	DET
issue-653	47	64	development	development	NOUN
issue-653	47	65	of	of	ADP
issue-653	47	66	a	a	DET
issue-653	47	67	complex	complex	ADJ
issue-653	47	68	socio	socio	NOUN
issue-653	47	69	-	-	PUNCT
issue-653	47	70	economic	economic	ADJ
issue-653	47	71	system	system	NOUN
issue-653	47	72	,	,	PUNCT
issue-653	47	73	which	which	PRON
issue-653	47	74	requires	require	VERB
issue-653	47	75	continuous	continuous	ADJ
issue-653	47	76	and	and	CCONJ
issue-653	47	77	quality	quality	NOUN
issue-653	47	78	management	management	NOUN
issue-653	47	79	.	.	PUNCT
issue-653	48	1	such	such	ADJ
issue-653	48	2	management	management	NOUN
issue-653	48	3	of	of	ADP
issue-653	48	4	enterprise	enterprise	NOUN
issue-653	48	5	development	development	NOUN
issue-653	48	6	as	as	ADP
issue-653	48	7	a	a	DET
issue-653	48	8	socioeconomic	socioeconomic	ADJ
issue-653	48	9	system	system	NOUN
issue-653	48	10	is	be	AUX
issue-653	48	11	provided	provide	VERB
issue-653	48	12	exclusively	exclusively	ADV
issue-653	48	13	by	by	ADP
issue-653	48	14	marketing	marketing	NOUN
issue-653	48	15	activity	activity	NOUN
issue-653	48	16	.	.	PUNCT
issue-653	49	1	therefore	therefore	ADV
issue-653	49	2	,	,	PUNCT
issue-653	49	3	modern	modern	ADJ
issue-653	49	4	enterprise	enterprise	NOUN
issue-653	49	5	development	development	NOUN
issue-653	49	6	is	be	AUX
issue-653	49	7	possible	possible	ADJ
issue-653	49	8	only	only	ADV
issue-653	49	9	on	on	ADP
issue-653	49	10	the	the	DET
issue-653	49	11	basis	basis	NOUN
issue-653	49	12	of	of	ADP
issue-653	49	13	marketing	marketing	NOUN
issue-653	49	14	activity	activity	NOUN
issue-653	49	15	,	,	PUNCT
issue-653	49	16	and	and	CCONJ
issue-653	49	17	marketing	marketing	NOUN
issue-653	49	18	–	–	PUNCT
issue-653	49	19	management	management	NOUN
issue-653	49	20	philosophy	philosophy	NOUN
issue-653	49	21	.	.	PUNCT
issue-653	50	1	4	4	X
issue-653	50	2	.	.	X
issue-653	50	3	image	image	NOUN
issue-653	50	4	and	and	CCONJ
issue-653	50	5	brand	brand	NOUN
issue-653	50	6	of	of	ADP
issue-653	50	7	the	the	DET
issue-653	50	8	enterprise	enterprise	NOUN
issue-653	50	9	as	as	ADP
issue-653	50	10	factors	factor	NOUN
issue-653	50	11	of	of	ADP
issue-653	50	12	competitive	competitive	ADJ
issue-653	50	13	struggle	struggle	NOUN
issue-653	50	14	in	in	ADP
issue-653	50	15	a	a	DET
issue-653	50	16	context	context	NOUN
issue-653	50	17	of	of	ADP
issue-653	50	18	tight	tight	ADJ
issue-653	50	19	market	market	NOUN
issue-653	50	20	competition	competition	NOUN
issue-653	50	21	between	between	ADP
issue-653	50	22	enterprises	enterprise	NOUN
issue-653	50	23	that	that	PRON
issue-653	50	24	offer	offer	VERB
issue-653	50	25	identical	identical	ADJ
issue-653	50	26	goods	good	NOUN
issue-653	50	27	and	and	CCONJ
issue-653	50	28	services	service	NOUN
issue-653	50	29	,	,	PUNCT
issue-653	50	30	the	the	DET
issue-653	50	31	issue	issue	NOUN
issue-653	50	32	of	of	ADP
issue-653	50	33	penetrating	penetrate	VERB
issue-653	50	34	a	a	DET
issue-653	50	35	market	market	NOUN
issue-653	50	36	and	and	CCONJ
issue-653	50	37	attracting	attract	VERB
issue-653	50	38	a	a	DET
issue-653	50	39	potential	potential	ADJ
issue-653	50	40	client	client	NOUN
issue-653	50	41	is	be	AUX
issue-653	50	42	exacerbated	exacerbate	VERB
issue-653	50	43	.	.	PUNCT
issue-653	51	1	one	one	NUM
issue-653	51	2	of	of	ADP
issue-653	51	3	the	the	DET
issue-653	51	4	key	key	ADJ
issue-653	51	5	factors	factor	NOUN
issue-653	51	6	of	of	ADP
issue-653	51	7	competition	competition	NOUN
issue-653	51	8	is	be	AUX
issue-653	51	9	the	the	DET
issue-653	51	10	positive	positive	ADJ
issue-653	51	11	image	image	NOUN
issue-653	51	12	of	of	ADP
issue-653	51	13	the	the	DET
issue-653	51	14	enterprise	enterprise	NOUN
issue-653	51	15	formed	form	VERB
issue-653	51	16	in	in	ADP
issue-653	51	17	the	the	DET
issue-653	51	18	minds	mind	NOUN
issue-653	51	19	of	of	ADP
issue-653	51	20	consumers	consumer	NOUN
issue-653	51	21	(	(	PUNCT
issue-653	51	22	figure	figure	NOUN
issue-653	51	23	1	1	NUM
issue-653	51	24	)	)	PUNCT
issue-653	51	25	,	,	PUNCT
issue-653	51	26	which	which	PRON
issue-653	51	27	is	be	AUX
issue-653	51	28	a	a	DET
issue-653	51	29	means	means	NOUN
issue-653	51	30	of	of	ADP
issue-653	51	31	achieving	achieve	VERB
issue-653	51	32	competitive	competitive	ADJ
issue-653	51	33	advantage	advantage	NOUN
issue-653	51	34	(	(	PUNCT
issue-653	51	35	raiko	raiko	NOUN
issue-653	51	36	,	,	PUNCT
issue-653	51	37	2010	2010	NUM
issue-653	51	38	)	)	PUNCT
issue-653	51	39	.	.	PUNCT
issue-653	52	1	the	the	DET
issue-653	52	2	analysis	analysis	NOUN
issue-653	52	3	of	of	ADP
issue-653	52	4	existing	exist	VERB
issue-653	52	5	literary	literary	ADJ
issue-653	52	6	sources	source	NOUN
issue-653	52	7	allowed	allow	VERB
issue-653	52	8	us	we	PRON
issue-653	52	9	to	to	PART
issue-653	52	10	propose	propose	VERB
issue-653	52	11	an	an	DET
issue-653	52	12	own	own	ADJ
issue-653	52	13	definition	definition	NOUN
issue-653	52	14	of	of	ADP
issue-653	52	15	the	the	DET
issue-653	52	16	essence	essence	NOUN
issue-653	52	17	of	of	ADP
issue-653	52	18	concepts	concept	NOUN
issue-653	52	19	of	of	ADP
issue-653	52	20	the	the	DET
issue-653	52	21	image	image	NOUN
issue-653	52	22	and	and	CCONJ
issue-653	52	23	the	the	DET
issue-653	52	24	brand	brand	NOUN
issue-653	52	25	of	of	ADP
issue-653	52	26	the	the	DET
issue-653	52	27	enterprise	enterprise	NOUN
issue-653	52	28	(	(	PUNCT
issue-653	52	29	figure	figure	NOUN
issue-653	52	30	2	2	NUM
issue-653	52	31	,	,	PUNCT
issue-653	52	32	3	3	NUM
issue-653	52	33	)	)	PUNCT
issue-653	52	34	.	.	PUNCT
issue-653	53	1	image	image	NOUN
issue-653	53	2	of	of	ADP
issue-653	53	3	the	the	DET
issue-653	53	4	enterprise	enterprise	NOUN
issue-653	53	5	is	be	AUX
issue-653	53	6	a	a	DET
issue-653	53	7	certain	certain	ADJ
issue-653	53	8	prevailing	prevail	VERB
issue-653	53	9	view	view	NOUN
issue-653	53	10	of	of	ADP
issue-653	53	11	the	the	DET
issue-653	53	12	target	target	NOUN
issue-653	53	13	audience	audience	NOUN
issue-653	53	14	of	of	ADP
issue-653	53	15	consumers	consumer	NOUN
issue-653	53	16	about	about	ADP
issue-653	53	17	the	the	DET
issue-653	53	18	enterprise	enterprise	NOUN
issue-653	53	19	,	,	PUNCT
issue-653	53	20	which	which	PRON
issue-653	53	21	is	be	AUX
issue-653	53	22	based	base	VERB
issue-653	53	23	on	on	ADP
issue-653	53	24	a	a	DET
issue-653	53	25	consistent	consistent	ADJ
issue-653	53	26	increase	increase	NOUN
issue-653	53	27	in	in	ADP
issue-653	53	28	knowledge	knowledge	NOUN
issue-653	53	29	about	about	ADP
issue-653	53	30	it	it	PRON
issue-653	53	31	and	and	CCONJ
issue-653	53	32	the	the	DET
issue-653	53	33	enhancement	enhancement	NOUN
issue-653	53	34	of	of	ADP
issue-653	53	35	its	its	PRON
issue-653	53	36	emotional	emotional	ADJ
issue-653	53	37	perception	perception	NOUN
issue-653	53	38	;	;	PUNCT
issue-653	53	39	the	the	DET
issue-653	53	40	image	image	NOUN
issue-653	53	41	is	be	AUX
issue-653	53	42	interrelated	interrelate	VERB
issue-653	53	43	with	with	ADP
issue-653	53	44	the	the	DET
issue-653	53	45	components	component	NOUN
issue-653	53	46	of	of	ADP
issue-653	53	47	the	the	DET
issue-653	53	48	enterprise	enterprise	NOUN
issue-653	53	49	activity	activity	NOUN
issue-653	53	50	and	and	CCONJ
issue-653	53	51	depends	depend	VERB
issue-653	53	52	on	on	ADP
issue-653	53	53	a	a	DET
issue-653	53	54	certain	certain	ADJ
issue-653	53	55	set	set	NOUN
issue-653	53	56	of	of	ADP
issue-653	53	57	measures	measure	NOUN
issue-653	53	58	that	that	PRON
issue-653	53	59	are	be	AUX
issue-653	53	60	implemented	implement	VERB
issue-653	53	61	in	in	ADP
issue-653	53	62	order	order	NOUN
issue-653	53	63	to	to	PART
issue-653	53	64	maintain	maintain	VERB
issue-653	53	65	and	and	CCONJ
issue-653	53	66	increase	increase	VERB
issue-653	53	67	it	it	PRON
issue-653	53	68	.	.	PUNCT
issue-653	54	1	brand	brand	NOUN
issue-653	54	2	of	of	ADP
issue-653	54	3	the	the	DET
issue-653	54	4	enterprise	enterprise	NOUN
issue-653	54	5	–	–	PUNCT
issue-653	54	6	reflection	reflection	NOUN
issue-653	54	7	of	of	ADP
issue-653	54	8	the	the	DET
issue-653	54	9	individuality	individuality	NOUN
issue-653	54	10	of	of	ADP
issue-653	54	11	the	the	DET
issue-653	54	12	given	give	VERB
issue-653	54	13	enterprise	enterprise	NOUN
issue-653	54	14	,	,	PUNCT
issue-653	54	15	its	its	PRON
issue-653	54	16	competitiveness	competitiveness	NOUN
issue-653	54	17	,	,	PUNCT
issue-653	54	18	advantages	advantage	NOUN
issue-653	54	19	of	of	ADP
issue-653	54	20	goods	good	NOUN
issue-653	54	21	or	or	CCONJ
issue-653	54	22	services	service	NOUN
issue-653	54	23	using	use	VERB
issue-653	54	24	the	the	DET
issue-653	54	25	means	mean	NOUN
issue-653	54	26	of	of	ADP
issue-653	54	27	informational	informational	ADJ
issue-653	54	28	and	and	CCONJ
issue-653	54	29	emotional	emotional	ADJ
issue-653	54	30	impact	impact	NOUN
issue-653	54	31	on	on	ADP
issue-653	54	32	consumers	consumer	NOUN
issue-653	54	33	,	,	PUNCT
issue-653	54	34	which	which	PRON
issue-653	54	35	is	be	AUX
issue-653	54	36	a	a	DET
issue-653	54	37	combination	combination	NOUN
issue-653	54	38	of	of	ADP
issue-653	54	39	functional	functional	ADJ
issue-653	54	40	and	and	CCONJ
issue-653	54	41	emotional	emotional	ADJ
issue-653	54	42	characteristics	characteristic	NOUN
issue-653	54	43	existing	exist	VERB
issue-653	54	44	in	in	ADP
issue-653	54	45	the	the	DET
issue-653	54	46	minds	mind	NOUN
issue-653	54	47	of	of	ADP
issue-653	54	48	consumers	consumer	NOUN
issue-653	54	49	and	and	CCONJ
issue-653	54	50	prompting	prompt	VERB
issue-653	54	51	them	they	PRON
issue-653	54	52	to	to	PART
issue-653	54	53	choose	choose	VERB
issue-653	54	54	the	the	DET
issue-653	54	55	goods	good	NOUN
issue-653	54	56	or	or	CCONJ
issue-653	54	57	services	service	NOUN
issue-653	54	58	of	of	ADP
issue-653	54	59	this	this	DET
issue-653	54	60	enterprise	enterprise	NOUN
issue-653	54	61	.	.	PUNCT
issue-653	55	1	the	the	DET
issue-653	55	2	theoretical	theoretical	ADJ
issue-653	55	3	analysis	analysis	NOUN
issue-653	55	4	of	of	ADP
issue-653	55	5	the	the	DET
issue-653	55	6	existing	exist	VERB
issue-653	55	7	ones	one	NOUN
issue-653	55	8	allows	allow	VERB
issue-653	55	9	drawing	draw	VERB
issue-653	55	10	the	the	DET
issue-653	55	11	following	follow	VERB
issue-653	55	12	conclusions	conclusion	NOUN
issue-653	55	13	:	:	PUNCT
issue-653	55	14	enterprise	enterprise	NOUN
issue-653	55	15	image	image	NOUN
issue-653	55	16	and	and	CCONJ
issue-653	55	17	brand	brand	NOUN
issue-653	55	18	play	play	VERB
issue-653	55	19	an	an	DET
issue-653	55	20	equally	equally	ADV
issue-653	55	21	important	important	ADJ
issue-653	55	22	role	role	NOUN
issue-653	55	23	in	in	ADP
issue-653	55	24	the	the	DET
issue-653	55	25	context	context	NOUN
issue-653	55	26	of	of	ADP
issue-653	55	27	the	the	DET
issue-653	55	28	competitiveness	competitiveness	NOUN
issue-653	55	29	of	of	ADP
issue-653	55	30	enterprises	enterprise	NOUN
issue-653	55	31	in	in	ADP
issue-653	55	32	terms	term	NOUN
issue-653	55	33	of	of	ADP
issue-653	55	34	diversification	diversification	NOUN
issue-653	55	35	of	of	ADP
issue-653	55	36	business	business	NOUN
issue-653	55	37	activities	activity	NOUN
issue-653	55	38	;	;	PUNCT
issue-653	55	39	image	image	NOUN
issue-653	55	40	improvement	improvement	NOUN
issue-653	55	41	and	and	CCONJ
issue-653	55	42	brand	brand	NOUN
issue-653	55	43	promotion	promotion	NOUN
issue-653	55	44	of	of	ADP
issue-653	55	45	the	the	DET
issue-653	55	46	enterprise	enterprise	NOUN
issue-653	55	47	are	be	AUX
issue-653	55	48	carried	carry	VERB
issue-653	55	49	out	out	ADP
issue-653	55	50	by	by	ADP
issue-653	55	51	means	mean	NOUN
issue-653	55	52	of	of	ADP
issue-653	55	53	marketing	marketing	NOUN
issue-653	55	54	communications	communication	NOUN
issue-653	55	55	mix	mix	NOUN
issue-653	55	56	;	;	PUNCT
issue-653	55	57	enterprise	enterprise	NOUN
issue-653	55	58	image	image	NOUN
issue-653	55	59	is	be	AUX
issue-653	55	60	a	a	DET
issue-653	55	61	part	part	NOUN
issue-653	55	62	of	of	ADP
issue-653	55	63	enterprise	enterprise	NOUN
issue-653	55	64	brand	brand	NOUN
issue-653	55	65	.	.	PUNCT
issue-653	56	1	5	5	X
issue-653	56	2	.	.	NOUN
issue-653	56	3	practical	practical	ADJ
issue-653	56	4	realization	realization	NOUN
issue-653	56	5	of	of	ADP
issue-653	56	6	theoretical	theoretical	ADJ
issue-653	56	7	studies	study	NOUN
issue-653	56	8	on	on	ADP
issue-653	56	9	the	the	DET
issue-653	56	10	interaction	interaction	NOUN
issue-653	56	11	of	of	ADP
issue-653	56	12	the	the	DET
issue-653	56	13	brand	brand	NOUN
issue-653	56	14	and	and	CCONJ
issue-653	56	15	image	image	NOUN
issue-653	56	16	is	be	AUX
issue-653	56	17	represented	represent	VERB
issue-653	56	18	on	on	ADP
issue-653	56	19	the	the	DET
issue-653	56	20	example	example	NOUN
issue-653	56	21	of	of	ADP
issue-653	56	22	business	business	NOUN
issue-653	56	23	projects	project	NOUN
issue-653	56	24	of	of	ADP
issue-653	56	25	enterprises	enterprise	NOUN
issue-653	56	26	with	with	ADP
issue-653	56	27	different	different	ADJ
issue-653	56	28	business	business	NOUN
issue-653	56	29	scales	scale	NOUN
issue-653	56	30	in	in	ADP
issue-653	56	31	kharkiv	kharkiv	PROPN
issue-653	56	32	and	and	CCONJ
issue-653	56	33	kharkiv	kharkiv	PROPN
issue-653	56	34	region	region	NOUN
issue-653	56	35	of	of	ADP
issue-653	56	36	ukraine	ukraine	NOUN
issue-653	56	37	:	:	PUNCT
issue-653	56	38	small	small	ADJ
issue-653	56	39	–	–	PUNCT
issue-653	56	40	the	the	DET
issue-653	56	41	centre	centre	NOUN
issue-653	56	42	for	for	ADP
issue-653	56	43	child	child	NOUN
issue-653	56	44	development	development	NOUN
issue-653	56	45	“	"	PUNCT
issue-653	56	46	cute	cute	ADJ
issue-653	56	47	kids	kid	NOUN
issue-653	56	48	”	"	PUNCT
issue-653	56	49	,	,	PUNCT
issue-653	56	50	medium	medium	NOUN
issue-653	56	51	–	–	PUNCT
issue-653	56	52	association	association	NOUN
issue-653	56	53	of	of	ADP
issue-653	56	54	confectionery	confectionery	NOUN
issue-653	56	55	enterprises	enterprise	NOUN
issue-653	56	56	“	"	PUNCT
issue-653	56	57	solodkyi	solodkyi	PROPN
issue-653	56	58	svit	svit	PROPN
issue-653	56	59	”	"	PUNCT
issue-653	56	60	,	,	PUNCT
issue-653	56	61	and	and	CCONJ
issue-653	56	62	large	large	ADJ
issue-653	56	63	–	–	PUNCT
issue-653	56	64	turboatom	turboatom	NOUN
issue-653	56	65	jsc	jsc	PROPN
issue-653	56	66	small	small	ADJ
issue-653	56	67	business	business	NOUN
issue-653	56	68	.	.	PUNCT
issue-653	57	1	according	accord	VERB
issue-653	57	2	to	to	ADP
issue-653	57	3	the	the	DET
issue-653	57	4	results	result	NOUN
issue-653	57	5	of	of	ADP
issue-653	57	6	conducted	conduct	VERB
issue-653	57	7	marketing	marketing	NOUN
issue-653	57	8	studies	study	NOUN
issue-653	57	9	in	in	ADP
issue-653	57	10	the	the	DET
issue-653	57	11	market	market	NOUN
issue-653	57	12	for	for	ADP
issue-653	57	13	child	child	NOUN
issue-653	57	14	development	development	NOUN
issue-653	57	15	centres	centre	NOUN
issue-653	57	16	in	in	ADP
issue-653	57	17	kharkiv	kharkiv	PROPN
issue-653	57	18	and	and	CCONJ
issue-653	57	19	services	service	NOUN
issue-653	57	20	,	,	PUNCT
issue-653	57	21	one	one	PRON
issue-653	57	22	can	can	AUX
issue-653	57	23	draw	draw	VERB
issue-653	57	24	conclusions	conclusion	NOUN
issue-653	57	25	that	that	PRON
issue-653	57	26	target	target	VERB
issue-653	57	27	consumer	consumer	NOUN
issue-653	57	28	audience	audience	NOUN
issue-653	57	29	is	be	AUX
issue-653	57	30	interested	interested	ADJ
issue-653	57	31	in	in	ADP
issue-653	57	32	the	the	DET
issue-653	57	33	satisfaction	satisfaction	NOUN
issue-653	57	34	of	of	ADP
issue-653	57	35	the	the	DET
issue-653	57	36	following	following	NOUN
issue-653	57	37	:	:	PUNCT
issue-653	57	38	caring	care	VERB
issue-653	57	39	for	for	ADP
issue-653	57	40	children	child	NOUN
issue-653	57	41	,	,	PUNCT
issue-653	57	42	quality	quality	NOUN
issue-653	57	43	teaching	teaching	NOUN
issue-653	57	44	;	;	PUNCT
issue-653	57	45	the	the	DET
issue-653	57	46	comprehensive	comprehensive	ADJ
issue-653	57	47	development	development	NOUN
issue-653	57	48	of	of	ADP
issue-653	57	49	children	child	NOUN
issue-653	57	50	,	,	PUNCT
issue-653	57	51	the	the	DET
issue-653	57	52	availability	availability	NOUN
issue-653	57	53	of	of	ADP
issue-653	57	54	“	"	PUNCT
issue-653	57	55	family	family	NOUN
issue-653	57	56	”	"	PUNCT
issue-653	57	57	classes	class	NOUN
issue-653	57	58	,	,	PUNCT
issue-653	57	59	interest	interest	NOUN
issue-653	57	60	and	and	CCONJ
issue-653	57	61	satisfaction	satisfaction	NOUN
issue-653	57	62	of	of	ADP
issue-653	57	63	children	child	NOUN
issue-653	57	64	.	.	PUNCT
issue-653	58	1	name	name	NOUN
issue-653	58	2	“	"	PUNCT
issue-653	58	3	cute	cute	ADJ
issue-653	58	4	kids	kid	NOUN
issue-653	58	5	”	"	PUNCT
issue-653	58	6	and	and	CCONJ
issue-653	58	7	brand	brand	NOUN
issue-653	58	8	are	be	AUX
issue-653	58	9	proposed	propose	VERB
issue-653	58	10	,	,	PUNCT
issue-653	58	11	and	and	CCONJ
issue-653	58	12	the	the	DET
issue-653	58	13	logo	logo	NOUN
issue-653	58	14	,	,	PUNCT
issue-653	58	15	presented	present	VERB
issue-653	58	16	in	in	ADP
issue-653	58	17	figure	figure	NOUN
issue-653	58	18	4	4	NUM
issue-653	58	19	,	,	PUNCT
issue-653	58	20	is	be	AUX
issue-653	58	21	developed	develop	VERB
issue-653	58	22	,	,	PUNCT
issue-653	58	23	which	which	PRON
issue-653	58	24	reproduces	reproduce	VERB
issue-653	58	25	the	the	DET
issue-653	58	26	main	main	ADJ
issue-653	58	27	mission	mission	NOUN
issue-653	58	28	of	of	ADP
issue-653	58	29	the	the	DET
issue-653	58	30	centre	centre	NOUN
issue-653	58	31	–	–	PUNCT
issue-653	58	32	the	the	DET
issue-653	58	33	formation	formation	NOUN
issue-653	58	34	of	of	ADP
issue-653	58	35	comprehensive	comprehensive	ADJ
issue-653	58	36	development	development	NOUN
issue-653	58	37	of	of	ADP
issue-653	58	38	children	child	NOUN
issue-653	58	39	from	from	ADP
issue-653	58	40	the	the	DET
issue-653	58	41	very	very	ADV
issue-653	58	42	early	early	ADJ
issue-653	58	43	age	age	NOUN
issue-653	58	44	.	.	PUNCT
issue-653	59	1	medium	medium	ADJ
issue-653	59	2	-	-	PUNCT
issue-653	59	3	sized	sized	ADJ
issue-653	59	4	business	business	NOUN
issue-653	59	5	.	.	PUNCT
issue-653	60	1	according	accord	VERB
issue-653	60	2	to	to	ADP
issue-653	60	3	the	the	DET
issue-653	60	4	results	result	NOUN
issue-653	60	5	of	of	ADP
issue-653	60	6	marketing	marketing	NOUN
issue-653	60	7	studies	study	NOUN
issue-653	60	8	in	in	ADP
issue-653	60	9	the	the	DET
issue-653	60	10	confectionery	confectionery	NOUN
issue-653	60	11	market	market	NOUN
issue-653	60	12	,	,	PUNCT
issue-653	60	13	the	the	DET
issue-653	60	14	creation	creation	NOUN
issue-653	60	15	of	of	ADP
issue-653	60	16	a	a	DET
issue-653	60	17	new	new	ADJ
issue-653	60	18	brand	brand	NOUN
issue-653	60	19	of	of	ADP
issue-653	60	20	a	a	DET
issue-653	60	21	commodity	commodity	NOUN
issue-653	60	22	group	group	NOUN
issue-653	60	23	of	of	ADP
issue-653	60	24	premium	premium	NOUN
issue-653	60	25	class	class	NOUN
issue-653	60	26	for	for	ADP
issue-653	60	27	consumers	consumer	NOUN
issue-653	60	28	is	be	AUX
issue-653	60	29	proposed	propose	VERB
issue-653	60	30	–	–	PUNCT
issue-653	60	31	a	a	DET
issue-653	60	32	series	series	NOUN
issue-653	60	33	of	of	ADP
issue-653	60	34	sweets	sweet	NOUN
issue-653	60	35	in	in	ADP
issue-653	60	36	a	a	DET
issue-653	60	37	box	box	NOUN
issue-653	60	38	under	under	ADP
issue-653	60	39	one	one	NUM
issue-653	60	40	brand	brand	NOUN
issue-653	60	41	,	,	PUNCT
issue-653	60	42	which	which	PRON
issue-653	60	43	will	will	AUX
issue-653	60	44	include	include	VERB
issue-653	60	45	4	4	NUM
issue-653	60	46	types	type	NOUN
issue-653	60	47	of	of	ADP
issue-653	60	48	sweets	sweet	NOUN
issue-653	60	49	(	(	PUNCT
issue-653	60	50	different	different	ADJ
issue-653	60	51	tastes	taste	NOUN
issue-653	60	52	)	)	PUNCT
issue-653	60	53	with	with	ADP
issue-653	60	54	attachments	attachment	NOUN
issue-653	60	55	:	:	PUNCT
issue-653	60	56	an	an	DET
issue-653	60	57	insert	insert	ADJ
issue-653	60	58	card	card	NOUN
issue-653	60	59	with	with	ADP
issue-653	60	60	traditions	tradition	NOUN
issue-653	60	61	of	of	ADP
issue-653	60	62	celebrating	celebrate	VERB
issue-653	60	63	ukrainian	ukrainian	ADJ
issue-653	60	64	holidays	holiday	NOUN
issue-653	60	65	.	.	PUNCT
issue-653	61	1	as	as	ADP
issue-653	61	2	a	a	DET
issue-653	61	3	result	result	NOUN
issue-653	61	4	of	of	ADP
issue-653	61	5	the	the	DET
issue-653	61	6	study	study	NOUN
issue-653	61	7	,	,	PUNCT
issue-653	61	8	based	base	VERB
issue-653	61	9	on	on	ADP
issue-653	61	10	the	the	DET
issue-653	61	11	focus	focus	NOUN
issue-653	61	12	group	group	NOUN
issue-653	61	13	,	,	PUNCT
issue-653	61	14	the	the	DET
issue-653	61	15	name	name	NOUN
issue-653	61	16	“	"	PUNCT
issue-653	61	17	patria	patria	PROPN
issue-653	61	18	”	"	PUNCT
issue-653	61	19	–	–	PUNCT
issue-653	61	20	fatherland	fatherland	NOUN
issue-653	61	21	,	,	PUNCT
issue-653	61	22	native	native	ADJ
issue-653	61	23	land	land	NOUN
issue-653	61	24	is	be	AUX
issue-653	61	25	proposed	propose	VERB
issue-653	61	26	,	,	PUNCT
issue-653	61	27	slogan	slogan	NOUN
issue-653	61	28	:	:	PUNCT
issue-653	61	29	“	"	PUNCT
issue-653	61	30	patria	patria	X
issue-653	61	31	”	"	PUNCT
issue-653	61	32	–	–	PUNCT
issue-653	61	33	sweet	sweet	ADJ
issue-653	61	34	patriotism	patriotism	NOUN
issue-653	61	35	;	;	PUNCT
issue-653	61	36	a	a	DET
issue-653	61	37	complex	complex	ADJ
issue-653	61	38	system	system	NOUN
issue-653	61	39	of	of	ADP
issue-653	61	40	visual	visual	ADJ
issue-653	61	41	identification	identification	NOUN
issue-653	61	42	of	of	ADP
issue-653	61	43	the	the	DET
issue-653	61	44	corporate	corporate	ADJ
issue-653	61	45	style	style	NOUN
issue-653	61	46	is	be	AUX
issue-653	61	47	developed	develop	VERB
issue-653	61	48	baltic	baltic	ADJ
issue-653	61	49	journal	journal	NOUN
issue-653	61	50	of	of	ADP
issue-653	61	51	economic	economic	ADJ
issue-653	61	52	studies	study	NOUN
issue-653	61	53	194	194	NUM
issue-653	61	54	vol	vol	NOUN
issue-653	61	55	.	.	PROPN
issue-653	62	1	5	5	NUM
issue-653	62	2	,	,	PUNCT
issue-653	62	3	no	no	INTJ
issue-653	62	4	.	.	NOUN
issue-653	62	5	2	2	NUM
issue-653	62	6	,	,	PUNCT
issue-653	62	7	2019	2019	NUM
issue-653	62	8	competitiveness	competitiveness	NOUN
issue-653	62	9	indicators	indicator	NOUN
issue-653	62	10	factors	factor	NOUN
issue-653	62	11	of	of	ADP
issue-653	62	12	the	the	DET
issue-653	62	13	external	external	ADJ
issue-653	62	14	environment	environment	NOUN
issue-653	62	15	factors	factor	NOUN
issue-653	62	16	of	of	ADP
issue-653	62	17	the	the	DET
issue-653	62	18	internal	internal	ADJ
issue-653	62	19	environment	environment	NOUN
issue-653	62	20	factors	factor	NOUN
issue-653	62	21	of	of	ADP
issue-653	62	22	the	the	DET
issue-653	62	23	macroenvironment	macroenvironment	ADJ
issue-653	62	24	factors	factor	NOUN
issue-653	62	25	of	of	ADP
issue-653	62	26	the	the	DET
issue-653	62	27	microenvironment	microenvironment	ADJ
issue-653	62	28	innovations	innovation	NOUN
issue-653	62	29	економічні	економічні	VERB
issue-653	62	30	geographical	geographical	ADJ
issue-653	62	31	socio	socio	NOUN
issue-653	62	32	-	-	PUNCT
issue-653	62	33	cultural	cultural	ADJ
issue-653	62	34	natural	natural	ADJ
issue-653	62	35	-	-	PUNCT
issue-653	62	36	ecological	ecological	ADJ
issue-653	62	37	factors	factor	NOUN
issue-653	62	38	of	of	ADP
issue-653	62	39	an	an	DET
issue-653	62	40	international	international	ADJ
issue-653	62	41	nature	nature	NOUN
issue-653	62	42	technical	technical	ADJ
issue-653	62	43	and	and	CCONJ
issue-653	62	44	technological	technological	ADJ
issue-653	62	45	(	(	PUNCT
issue-653	62	46	stp	stp	ADJ
issue-653	62	47	)	)	PUNCT
issue-653	62	48	institutional	institutional	ADJ
issue-653	62	49	financial	financial	ADJ
issue-653	62	50	market	market	NOUN
issue-653	62	51	structure	structure	NOUN
issue-653	62	52	.	.	PUNCT
issue-653	63	1	competitive	competitive	ADJ
issue-653	63	2	environment	environment	NOUN
issue-653	63	3	investments	investment	NOUN
issue-653	63	4	workforce	workforce	PRON
issue-653	63	5	economic	economic	ADJ
issue-653	63	6	information	information	NOUN
issue-653	63	7	flows	flow	VERB
issue-653	63	8	barriers	barrier	NOUN
issue-653	63	9	to	to	ADP
issue-653	63	10	market	market	NOUN
issue-653	63	11	entry	entry	NOUN
issue-653	63	12	/	/	SYM
issue-653	63	13	exit	exit	NOUN
issue-653	63	14	political	political	ADJ
issue-653	63	15	-	-	PUNCT
issue-653	63	16	legal	legal	ADJ
issue-653	63	17	partners	partner	NOUN
issue-653	63	18	suppliers	supplier	NOUN
issue-653	63	19	consumers	consumer	NOUN
issue-653	63	20	substitute	substitute	NOUN
issue-653	63	21	products	product	NOUN
issue-653	63	22	enterprise	enterprise	NOUN
issue-653	63	23	resources	resource	NOUN
issue-653	63	24	financial	financial	ADJ
issue-653	63	25	fixed	fix	VERB
issue-653	63	26	assets	asset	NOUN
issue-653	63	27	technical	technical	ADJ
issue-653	63	28	and	and	CCONJ
issue-653	63	29	technological	technological	ADJ
issue-653	63	30	(	(	PUNCT
issue-653	63	31	stp	stp	ADJ
issue-653	63	32	)	)	PUNCT
issue-653	63	33	workforce	workforce	NOUN
issue-653	63	34	information	information	NOUN
issue-653	63	35	management	management	NOUN
issue-653	63	36	activity	activity	NOUN
issue-653	63	37	resource	resource	NOUN
issue-653	63	38	saving	saving	NOUN
issue-653	63	39	trends	trend	NOUN
issue-653	63	40	competitive	competitive	ADJ
issue-653	63	41	ness	ness	NOUN
issue-653	63	42	of	of	ADP
issue-653	63	43	products	product	NOUN
issue-653	63	44	quality	quality	NOUN
issue-653	63	45	price	price	NOUN
issue-653	63	46	design	design	NOUN
issue-653	63	47	packaging	packaging	NOUN
issue-653	63	48	service	service	NOUN
issue-653	63	49	performance	performance	NOUN
issue-653	63	50	characteristics	characteristic	VERB
issue-653	63	51	strategic	strategic	ADJ
issue-653	63	52	management	management	NOUN
issue-653	63	53	marketing	marketing	NOUN
issue-653	63	54	assortment	assortment	NOUN
issue-653	63	55	policy	policy	NOUN
issue-653	63	56	distribution	distribution	NOUN
issue-653	63	57	channels	channel	NOUN
issue-653	63	58	investment	investment	NOUN
issue-653	63	59	attractiveness	attractiveness	NOUN
issue-653	63	60	efficient	efficient	ADJ
issue-653	63	61	production	production	NOUN
issue-653	63	62	and	and	CCONJ
issue-653	63	63	economic	economic	ADJ
issue-653	63	64	activity	activity	NOUN
issue-653	63	65	enterprise	enterprise	NOUN
issue-653	63	66	value	value	NOUN
issue-653	63	67	enterprise	enterprise	NOUN
issue-653	63	68	image	image	NOUN
issue-653	63	69	rating	rating	NOUN
issue-653	63	70	number	number	NOUN
issue-653	63	71	of	of	ADP
issue-653	63	72	consumers	consumer	NOUN
issue-653	63	73	degree	degree	NOUN
issue-653	63	74	of	of	ADP
issue-653	63	75	consumer	consumer	NOUN
issue-653	63	76	satisfactioncomparative	satisfactioncomparative	ADJ
issue-653	63	77	advantages	advantage	NOUN
issue-653	63	78	adaptation	adaptation	NOUN
issue-653	63	79	capabilities	capability	NOUN
issue-653	63	80	figure	figure	NOUN
issue-653	63	81	1	1	NUM
issue-653	63	82	.	.	PUNCT
issue-653	64	1	factors	factor	NOUN
issue-653	64	2	of	of	ADP
issue-653	64	3	competitiveness	competitiveness	NOUN
issue-653	64	4	in	in	ADP
issue-653	64	5	relation	relation	NOUN
issue-653	64	6	to	to	ADP
issue-653	64	7	forming	form	VERB
issue-653	64	8	a	a	DET
issue-653	64	9	positive	positive	ADJ
issue-653	64	10	image	image	NOUN
issue-653	64	11	in	in	ADP
issue-653	64	12	consumers	consumer	NOUN
issue-653	64	13	’	’	PART
issue-653	64	14	consciousness	consciousness	NOUN
issue-653	64	15	source	source	NOUN
issue-653	64	16	:	:	PUNCT
issue-653	64	17	developed	develop	VERB
issue-653	64	18	by	by	ADP
issue-653	64	19	the	the	DET
issue-653	64	20	authors	author	NOUN
issue-653	64	21	(	(	PUNCT
issue-653	64	22	logo	logo	NOUN
issue-653	64	23	,	,	PUNCT
issue-653	64	24	packaging	packaging	NOUN
issue-653	64	25	)	)	PUNCT
issue-653	64	26	,	,	PUNCT
issue-653	64	27	which	which	PRON
issue-653	64	28	affects	affect	VERB
issue-653	64	29	the	the	DET
issue-653	64	30	formation	formation	NOUN
issue-653	64	31	of	of	ADP
issue-653	64	32	a	a	DET
issue-653	64	33	positive	positive	ADJ
issue-653	64	34	image	image	NOUN
issue-653	64	35	of	of	ADP
issue-653	64	36	the	the	DET
issue-653	64	37	company	company	NOUN
issue-653	64	38	and	and	CCONJ
issue-653	64	39	enhances	enhance	VERB
issue-653	64	40	the	the	DET
issue-653	64	41	effectiveness	effectiveness	NOUN
issue-653	64	42	of	of	ADP
issue-653	64	43	its	its	PRON
issue-653	64	44	customer	customer	NOUN
issue-653	64	45	contacts	contact	NOUN
issue-653	64	46	,	,	PUNCT
issue-653	64	47	and	and	CCONJ
issue-653	64	48	also	also	ADV
issue-653	64	49	increases	increase	VERB
issue-653	64	50	the	the	DET
issue-653	64	51	trust	trust	NOUN
issue-653	64	52	of	of	ADP
issue-653	64	53	partners	partner	NOUN
issue-653	64	54	and	and	CCONJ
issue-653	64	55	affects	affect	VERB
issue-653	64	56	the	the	DET
issue-653	64	57	growth	growth	NOUN
issue-653	64	58	of	of	ADP
issue-653	64	59	the	the	DET
issue-653	64	60	company	company	NOUN
issue-653	64	61	’s	’s	PART
issue-653	64	62	reputation	reputation	NOUN
issue-653	64	63	in	in	ADP
issue-653	64	64	the	the	DET
issue-653	64	65	market	market	NOUN
issue-653	64	66	(	(	PUNCT
issue-653	64	67	figure	figure	NOUN
issue-653	64	68	5	5	NUM
issue-653	64	69	)	)	PUNCT
issue-653	64	70	.	.	PUNCT
issue-653	65	1	figure	figure	NOUN
issue-653	65	2	6	6	NUM
issue-653	65	3	represents	represent	VERB
issue-653	65	4	the	the	DET
issue-653	65	5	package	package	NOUN
issue-653	65	6	design	design	NOUN
issue-653	65	7	.	.	PUNCT
issue-653	66	1	there	there	PRON
issue-653	66	2	are	be	VERB
issue-653	66	3	proposed	propose	VERB
issue-653	66	4	4	4	NUM
issue-653	66	5	types	type	NOUN
issue-653	66	6	of	of	ADP
issue-653	66	7	sweets	sweet	NOUN
issue-653	66	8	in	in	ADP
issue-653	66	9	the	the	DET
issue-653	66	10	box	box	NOUN
issue-653	66	11	“	"	PUNCT
issue-653	66	12	patria	patria	PROPN
issue-653	66	13	”	"	PUNCT
issue-653	66	14	,	,	PUNCT
issue-653	66	15	comparable	comparable	ADJ
issue-653	66	16	with	with	ADP
issue-653	66	17	the	the	DET
issue-653	66	18	seasons	season	NOUN
issue-653	66	19	,	,	PUNCT
issue-653	66	20	and	and	CCONJ
issue-653	66	21	in	in	ADP
issue-653	66	22	figure	figure	NOUN
issue-653	66	23	7	7	NUM
issue-653	66	24	,	,	PUNCT
issue-653	66	25	the	the	DET
issue-653	66	26	associative	associative	ADJ
issue-653	66	27	names	name	NOUN
issue-653	66	28	of	of	ADP
issue-653	66	29	sweets	sweet	NOUN
issue-653	66	30	in	in	ADP
issue-653	66	31	the	the	DET
issue-653	66	32	box	box	NOUN
issue-653	66	33	are	be	AUX
issue-653	66	34	given	give	VERB
issue-653	66	35	.	.	PUNCT
issue-653	67	1	in	in	ADP
issue-653	67	2	accordance	accordance	NOUN
issue-653	67	3	with	with	ADP
issue-653	67	4	the	the	DET
issue-653	67	5	season	season	NOUN
issue-653	67	6	,	,	PUNCT
issue-653	67	7	various	various	ADJ
issue-653	67	8	flavours	flavour	NOUN
issue-653	67	9	of	of	ADP
issue-653	67	10	sweets	sweet	NOUN
issue-653	67	11	are	be	AUX
issue-653	67	12	offered	offer	VERB
issue-653	67	13	:	:	PUNCT
issue-653	67	14	“	"	PUNCT
issue-653	67	15	patria	patria	PROPN
issue-653	67	16	warm	warm	NOUN
issue-653	67	17	of	of	ADP
issue-653	67	18	hearts	heart	NOUN
issue-653	67	19	”	"	PUNCT
issue-653	67	20	–	–	PUNCT
issue-653	67	21	adding	add	VERB
issue-653	67	22	champagne	champagne	NOUN
issue-653	67	23	,	,	PUNCT
issue-653	67	24	“	"	PUNCT
issue-653	67	25	patria	patria	X
issue-653	67	26	tenderness	tenderness	NOUN
issue-653	67	27	of	of	ADP
issue-653	67	28	feelings	feeling	NOUN
issue-653	67	29	”	"	PUNCT
issue-653	67	30	–	–	PUNCT
issue-653	67	31	cream	cream	NOUN
issue-653	67	32	filling	filling	NOUN
issue-653	67	33	,	,	PUNCT
issue-653	67	34	“	"	PUNCT
issue-653	67	35	patria	patria	PROPN
issue-653	67	36	fruit	fruit	NOUN
issue-653	67	37	flavour	flavour	NOUN
issue-653	67	38	”	"	PUNCT
issue-653	67	39	–	–	PUNCT
issue-653	67	40	mixed	mix	VERB
issue-653	67	41	fruit	fruit	NOUN
issue-653	67	42	.	.	PUNCT
issue-653	68	1	to	to	PART
issue-653	68	2	determine	determine	VERB
issue-653	68	3	the	the	DET
issue-653	68	4	cost	cost	NOUN
issue-653	68	5	of	of	ADP
issue-653	68	6	creating	create	VERB
issue-653	68	7	a	a	DET
issue-653	68	8	brand	brand	NOUN
issue-653	68	9	name	name	NOUN
issue-653	68	10	,	,	PUNCT
issue-653	68	11	costing	cost	VERB
issue-653	68	12	method	method	NOUN
issue-653	68	13	of	of	ADP
issue-653	68	14	cost	cost	NOUN
issue-653	68	15	calculation	calculation	NOUN
issue-653	68	16	is	be	AUX
issue-653	68	17	used	use	VERB
issue-653	68	18	:	:	PUNCT
issue-653	68	19	the	the	DET
issue-653	68	20	first	first	ADJ
issue-653	68	21	cost	cost	NOUN
issue-653	68	22	item	item	NOUN
issue-653	68	23	–	–	PUNCT
issue-653	68	24	the	the	DET
issue-653	68	25	search	search	NOUN
issue-653	68	26	for	for	ADP
issue-653	68	27	a	a	DET
issue-653	68	28	name	name	NOUN
issue-653	68	29	.	.	PUNCT
issue-653	69	1	search	search	NOUN
issue-653	69	2	for	for	ADP
issue-653	69	3	a	a	DET
issue-653	69	4	name	name	NOUN
issue-653	69	5	can	can	AUX
issue-653	69	6	be	be	AUX
issue-653	69	7	implemented	implement	VERB
issue-653	69	8	either	either	CCONJ
issue-653	69	9	by	by	ADP
issue-653	69	10	the	the	DET
issue-653	69	11	state	state	NOUN
issue-653	69	12	of	of	ADP
issue-653	69	13	the	the	DET
issue-653	69	14	company	company	NOUN
issue-653	69	15	-	-	PUNCT
issue-653	69	16	manufacturer	manufacturer	NOUN
issue-653	69	17	(	(	PUNCT
issue-653	69	18	for	for	ADP
issue-653	69	19	example	example	NOUN
issue-653	69	20	,	,	PUNCT
issue-653	69	21	by	by	ADP
issue-653	69	22	the	the	DET
issue-653	69	23	method	method	NOUN
issue-653	69	24	of	of	ADP
issue-653	69	25	“	"	PUNCT
issue-653	69	26	brainstorming	brainstorming	NOUN
issue-653	69	27	”	"	PUNCT
issue-653	69	28	)	)	PUNCT
issue-653	69	29	or	or	CCONJ
issue-653	69	30	with	with	ADP
issue-653	69	31	the	the	DET
issue-653	69	32	involvement	involvement	NOUN
issue-653	69	33	of	of	ADP
issue-653	69	34	specialists	specialist	NOUN
issue-653	69	35	.	.	PUNCT
issue-653	70	1	it	it	PRON
issue-653	70	2	is	be	AUX
issue-653	70	3	very	very	ADV
issue-653	70	4	difficult	difficult	ADJ
issue-653	70	5	to	to	PART
issue-653	70	6	estimate	estimate	VERB
issue-653	70	7	costs	cost	NOUN
issue-653	70	8	.	.	PUNCT
issue-653	71	1	in	in	ADP
issue-653	71	2	any	any	DET
issue-653	71	3	case	case	NOUN
issue-653	71	4	,	,	PUNCT
issue-653	71	5	the	the	DET
issue-653	71	6	name	name	NOUN
issue-653	71	7	variants	variant	NOUN
issue-653	71	8	that	that	PRON
issue-653	71	9	have	have	AUX
issue-653	71	10	passed	pass	VERB
issue-653	71	11	the	the	DET
issue-653	71	12	initial	initial	ADJ
issue-653	71	13	baltic	baltic	ADJ
issue-653	71	14	journal	journal	NOUN
issue-653	71	15	of	of	ADP
issue-653	71	16	economic	economic	ADJ
issue-653	71	17	studies	study	NOUN
issue-653	71	18	195	195	NUM
issue-653	71	19	vol	vol	NOUN
issue-653	71	20	.	.	PUNCT
issue-653	71	21	5	5	NUM
issue-653	71	22	,	,	PUNCT
issue-653	71	23	no	no	INTJ
issue-653	71	24	.	.	NOUN
issue-653	71	25	2	2	NUM
issue-653	71	26	,	,	PUNCT
issue-653	71	27	2019	2019	NUM
issue-653	71	28	strategic	strategic	ADJ
issue-653	71	29	positioning	positioning	NOUN
issue-653	71	30	enterprise	enterprise	NOUN
issue-653	71	31	image	image	NOUN
issue-653	71	32	enterprise	enterprise	NOUN
issue-653	71	33	brand	brand	NOUN
issue-653	71	34	marketing	marketing	NOUN
issue-653	71	35	communications	communication	NOUN
issue-653	71	36	mix	mix	NOUN
issue-653	71	37	(	(	PUNCT
issue-653	71	38	mcm	mcm	PROPN
issue-653	71	39	)	)	PUNCT
issue-653	71	40	a	a	DET
issue-653	71	41	set	set	NOUN
issue-653	71	42	of	of	ADP
issue-653	71	43	measures	measure	NOUN
issue-653	71	44	to	to	PART
issue-653	71	45	improve	improve	VERB
issue-653	71	46	enterprise	enterprise	NOUN
issue-653	71	47	image	image	NOUN
issue-653	71	48	staff	staff	NOUN
issue-653	71	49	measures	measure	VERB
issue-653	71	50	marketing	marketing	NOUN
issue-653	71	51	measures	measure	NOUN
issue-653	71	52	customer	customer	NOUN
issue-653	71	53	measures	measure	VERB
issue-653	71	54	productive	productive	ADJ
issue-653	71	55	-	-	PUNCT
issue-653	71	56	economic	economic	ADJ
issue-653	71	57	measuresmeasures	measuresmeasure	NOUN
issue-653	71	58	to	to	PART
issue-653	71	59	enhance	enhance	VERB
issue-653	71	60	corporate	corporate	ADJ
issue-653	71	61	culture	culture	NOUN
issue-653	71	62	quality	quality	NOUN
issue-653	71	63	improvement	improvement	NOUN
issue-653	71	64	development	development	NOUN
issue-653	71	65	and	and	CCONJ
issue-653	71	66	improvement	improvement	NOUN
issue-653	71	67	of	of	ADP
issue-653	71	68	personnel	personnel	NOUN
issue-653	71	69	policy	policy	NOUN
issue-653	71	70	formation	formation	NOUN
issue-653	71	71	of	of	ADP
issue-653	71	72	personnel	personnel	NOUN
issue-653	71	73	loyalty	loyalty	NOUN
issue-653	71	74	to	to	ADP
issue-653	71	75	the	the	DET
issue-653	71	76	organization	organization	NOUN
issue-653	71	77	,	,	PUNCT
issue-653	71	78	provision	provision	NOUN
issue-653	71	79	of	of	ADP
issue-653	71	80	social	social	ADJ
issue-653	71	81	guarantees	guarantee	NOUN
issue-653	71	82	production	production	NOUN
issue-653	71	83	incentive	incentive	NOUN
issue-653	71	84	,	,	PUNCT
issue-653	71	85	personnel	personnel	NOUN
issue-653	71	86	motivation	motivation	NOUN
issue-653	71	87	competition	competition	NOUN
issue-653	71	88	planning	planning	NOUN
issue-653	71	89	measures	measure	NOUN
issue-653	71	90	provision	provision	NOUN
issue-653	71	91	of	of	ADP
issue-653	71	92	reliable	reliable	ADJ
issue-653	71	93	and	and	CCONJ
issue-653	71	94	adequate	adequate	ADJ
issue-653	71	95	information	information	NOUN
issue-653	71	96	product	product	NOUN
issue-653	71	97	promotion	promotion	NOUN
issue-653	71	98	measures	measure	NOUN
issue-653	71	99	developing	develop	VERB
issue-653	71	100	an	an	DET
issue-653	71	101	optimal	optimal	ADJ
issue-653	71	102	pricing	pricing	NOUN
issue-653	71	103	policy	policy	NOUN
issue-653	71	104	performance	performance	NOUN
issue-653	71	105	of	of	ADP
issue-653	71	106	contractual	contractual	ADJ
issue-653	71	107	obligations	obligation	NOUN
issue-653	71	108	to	to	ADP
issue-653	71	109	clients	client	NOUN
issue-653	71	110	support	support	NOUN
issue-653	71	111	services	service	NOUN
issue-653	71	112	provision	provision	NOUN
issue-653	71	113	introduction	introduction	NOUN
issue-653	71	114	of	of	ADP
issue-653	71	115	innovative	innovative	ADJ
issue-653	71	116	technologies	technology	NOUN
issue-653	71	117	attraction	attraction	NOUN
issue-653	71	118	of	of	ADP
issue-653	71	119	financial	financial	ADJ
issue-653	71	120	investments	investment	NOUN
issue-653	71	121	improvement	improvement	NOUN
issue-653	71	122	of	of	ADP
issue-653	71	123	production	production	NOUN
issue-653	71	124	efficiency	efficiency	NOUN
issue-653	71	125	development	development	NOUN
issue-653	71	126	of	of	ADP
issue-653	71	127	measures	measure	NOUN
issue-653	71	128	of	of	ADP
issue-653	71	129	informational	informational	ADJ
issue-653	71	130	and	and	CCONJ
issue-653	71	131	emotional	emotional	ADJ
issue-653	71	132	influence	influence	NOUN
issue-653	71	133	on	on	ADP
issue-653	71	134	target	target	NOUN
issue-653	71	135	groups	group	NOUN
issue-653	71	136	internal	internal	ADJ
issue-653	71	137	image	image	NOUN
issue-653	71	138	measures	measure	NOUN
issue-653	71	139	of	of	ADP
issue-653	71	140	informational	informational	ADJ
issue-653	71	141	and	and	CCONJ
issue-653	71	142	emotional	emotional	ADJ
issue-653	71	143	influence	influence	NOUN
issue-653	71	144	on	on	ADP
issue-653	71	145	target	target	NOUN
issue-653	71	146	consumer	consumer	NOUN
issue-653	71	147	audiences	audience	NOUN
issue-653	71	148	external	external	ADJ
issue-653	71	149	image	image	NOUN
issue-653	71	150	components	component	NOUN
issue-653	71	151	of	of	ADP
issue-653	71	152	enterprise	enterprise	NOUN
issue-653	71	153	activity	activity	NOUN
issue-653	71	154	(	(	PUNCT
issue-653	71	155	and	and	CCONJ
issue-653	71	156	their	their	PRON
issue-653	71	157	interrelation	interrelation	NOUN
issue-653	71	158	)	)	PUNCT
issue-653	71	159	social	social	ADJ
issue-653	71	160	communications	communication	NOUN
issue-653	71	161	interaction	interaction	NOUN
issue-653	71	162	with	with	ADP
issue-653	71	163	contractors	contractor	NOUN
issue-653	71	164	productive	productive	ADJ
issue-653	71	165	-	-	PUNCT
issue-653	71	166	economic	economic	ADJ
issue-653	71	167	tasks	task	NOUN
issue-653	71	168	human	human	ADJ
issue-653	71	169	resources	resource	NOUN
issue-653	71	170	management	management	NOUN
issue-653	71	171	product	product	NOUN
issue-653	71	172	policy	policy	NOUN
issue-653	71	173	in	in	ADP
issue-653	71	174	te	te	PROPN
issue-653	71	175	rn	rn	PROPN
issue-653	71	176	al	al	PROPN
issue-653	71	177	en	en	PROPN
issue-653	71	178	vi	vi	PROPN
issue-653	71	179	ro	ro	X
issue-653	71	180	nm	nm	PROPN
issue-653	71	181	en	en	PROPN
issue-653	71	182	t	t	X
issue-653	71	183	external	external	ADJ
issue-653	71	184	environm	environm	NOUN
issue-653	71	185	entorganization	entorganization	NOUN
issue-653	71	186	of	of	ADP
issue-653	71	187	production	production	NOUN
issue-653	71	188	sales	sale	NOUN
issue-653	71	189	of	of	ADP
issue-653	71	190	products	product	NOUN
issue-653	71	191	price	price	NOUN
issue-653	71	192	policy	policy	NOUN
issue-653	71	193	sales	sale	NOUN
issue-653	71	194	policy	policy	NOUN
issue-653	71	195	communication	communication	NOUN
issue-653	71	196	policy	policy	NOUN
issue-653	71	197	marketing	marketing	NOUN
issue-653	71	198	instruments	instrument	NOUN
issue-653	71	199	figure	figure	VERB
issue-653	71	200	2	2	NUM
issue-653	71	201	.	.	PUNCT
issue-653	72	1	enterprise	enterprise	NOUN
issue-653	72	2	image	image	NOUN
issue-653	72	3	,	,	PUNCT
issue-653	72	4	measures	measure	NOUN
issue-653	72	5	of	of	ADP
issue-653	72	6	informational	informational	ADJ
issue-653	72	7	and	and	CCONJ
issue-653	72	8	emotional	emotional	ADJ
issue-653	72	9	influence	influence	NOUN
issue-653	72	10	on	on	ADP
issue-653	72	11	target	target	NOUN
issue-653	72	12	consumer	consumer	NOUN
issue-653	72	13	audiences	audience	NOUN
issue-653	72	14	source	source	NOUN
issue-653	72	15	:	:	PUNCT
issue-653	72	16	developed	develop	VERB
issue-653	72	17	by	by	ADP
issue-653	72	18	the	the	DET
issue-653	72	19	authors	author	NOUN
issue-653	72	20	selection	selection	NOUN
issue-653	72	21	in	in	ADP
issue-653	72	22	the	the	DET
issue-653	72	23	company	company	NOUN
issue-653	72	24	should	should	AUX
issue-653	72	25	be	be	AUX
issue-653	72	26	tested	test	VERB
issue-653	72	27	on	on	ADP
issue-653	72	28	potential	potential	ADJ
issue-653	72	29	consumers	consumer	NOUN
issue-653	72	30	of	of	ADP
issue-653	72	31	the	the	DET
issue-653	72	32	product	product	NOUN
issue-653	72	33	.	.	PUNCT
issue-653	73	1	the	the	DET
issue-653	73	2	cost	cost	NOUN
issue-653	73	3	of	of	ADP
issue-653	73	4	the	the	DET
issue-653	73	5	test	test	NOUN
issue-653	73	6	,	,	PUNCT
issue-653	73	7	carried	carry	VERB
issue-653	73	8	out	out	ADP
issue-653	73	9	by	by	ADP
issue-653	73	10	the	the	DET
issue-653	73	11	specialized	specialized	ADJ
issue-653	73	12	company	company	NOUN
issue-653	73	13	,	,	PUNCT
issue-653	73	14	will	will	AUX
issue-653	73	15	be	be	AUX
issue-653	73	16	1	1	NUM
issue-653	73	17	-	-	SYM
issue-653	73	18	10	10	NUM
issue-653	73	19	thousand	thousand	NUM
issue-653	73	20	currency	currency	NOUN
issue-653	73	21	units	unit	NOUN
issue-653	73	22	depending	depend	VERB
issue-653	73	23	on	on	ADP
issue-653	73	24	the	the	DET
issue-653	73	25	type	type	NOUN
issue-653	73	26	of	of	ADP
issue-653	73	27	research	research	NOUN
issue-653	73	28	.	.	PUNCT
issue-653	74	1	the	the	DET
issue-653	74	2	development	development	NOUN
issue-653	74	3	and	and	CCONJ
issue-653	74	4	testing	testing	NOUN
issue-653	74	5	of	of	ADP
issue-653	74	6	the	the	DET
issue-653	74	7	brand	brand	NOUN
issue-653	74	8	name	name	NOUN
issue-653	74	9	“	"	PUNCT
issue-653	74	10	patria	patria	PROPN
issue-653	74	11	”	"	PUNCT
issue-653	74	12	cost	cost	NOUN
issue-653	74	13	2	2	NUM
issue-653	74	14	thousand	thousand	NUM
issue-653	74	15	c.u	c.u	NOUN
issue-653	74	16	.	.	PUNCT
issue-653	75	1	the	the	DET
issue-653	75	2	second	second	ADJ
issue-653	75	3	cost	cost	NOUN
issue-653	75	4	item	item	NOUN
issue-653	75	5	is	be	AUX
issue-653	75	6	a	a	DET
issue-653	75	7	graphical	graphical	ADJ
issue-653	75	8	image	image	NOUN
issue-653	75	9	of	of	ADP
issue-653	75	10	the	the	DET
issue-653	75	11	name	name	NOUN
issue-653	75	12	.	.	PUNCT
issue-653	76	1	the	the	DET
issue-653	76	2	cost	cost	NOUN
issue-653	76	3	of	of	ADP
issue-653	76	4	developing	develop	VERB
issue-653	76	5	a	a	DET
issue-653	76	6	logo	logo	NOUN
issue-653	76	7	will	will	AUX
issue-653	76	8	be	be	AUX
issue-653	76	9	from	from	ADP
issue-653	76	10	150	150	NUM
issue-653	76	11	to	to	PART
issue-653	76	12	2500	2500	NUM
issue-653	76	13	c.u	c.u	NOUN
issue-653	76	14	.	.	PUNCT
issue-653	77	1	the	the	DET
issue-653	77	2	logo	logo	NOUN
issue-653	77	3	should	should	AUX
issue-653	77	4	also	also	ADV
issue-653	77	5	be	be	AUX
issue-653	77	6	thoroughly	thoroughly	ADV
issue-653	77	7	tested	test	VERB
issue-653	77	8	and	and	CCONJ
issue-653	77	9	then	then	ADV
issue-653	77	10	registered	register	VERB
issue-653	77	11	(	(	PUNCT
issue-653	77	12	300	300	NUM
issue-653	77	13	-	-	SYM
issue-653	77	14	1000	1000	NUM
issue-653	77	15	c.u	c.u	NOUN
issue-653	77	16	.	.	PROPN
issue-653	77	17	)	)	PUNCT
issue-653	77	18	.	.	PUNCT
issue-653	78	1	in	in	ADP
issue-653	78	2	our	our	PRON
issue-653	78	3	case	case	NOUN
issue-653	78	4	,	,	PUNCT
issue-653	78	5	the	the	DET
issue-653	78	6	logo	logo	NOUN
issue-653	78	7	cost	cost	VERB
issue-653	78	8	400	400	NUM
issue-653	78	9	c.u	c.u	PROPN
issue-653	78	10	.	.	PUNCT
issue-653	79	1	the	the	DET
issue-653	79	2	third	third	ADJ
issue-653	79	3	cost	cost	NOUN
issue-653	79	4	item	item	NOUN
issue-653	79	5	–	–	PUNCT
issue-653	79	6	the	the	DET
issue-653	79	7	creation	creation	NOUN
issue-653	79	8	of	of	ADP
issue-653	79	9	a	a	DET
issue-653	79	10	package	package	NOUN
issue-653	79	11	for	for	ADP
issue-653	79	12	the	the	DET
issue-653	79	13	product	product	NOUN
issue-653	79	14	under	under	ADP
issue-653	79	15	a	a	DET
issue-653	79	16	new	new	ADJ
issue-653	79	17	name	name	NOUN
issue-653	79	18	(	(	PUNCT
issue-653	79	19	1	1	NUM
issue-653	79	20	-	-	SYM
issue-653	79	21	10	10	NUM
issue-653	79	22	thousand	thousand	NUM
issue-653	79	23	c.u	c.u	NOUN
issue-653	79	24	.	.	PUNCT
issue-653	79	25	)	)	PUNCT
issue-653	79	26	.	.	PUNCT
issue-653	80	1	the	the	DET
issue-653	80	2	development	development	NOUN
issue-653	80	3	of	of	ADP
issue-653	80	4	packaging	packaging	NOUN
issue-653	80	5	of	of	ADP
issue-653	80	6	sweets	sweet	NOUN
issue-653	80	7	in	in	ADP
issue-653	80	8	the	the	DET
issue-653	80	9	box	box	NOUN
issue-653	80	10	“	"	PUNCT
issue-653	80	11	patria	patria	PROPN
issue-653	80	12	”	"	PUNCT
issue-653	80	13	cost	cost	NOUN
issue-653	80	14	2	2	NUM
issue-653	80	15	thousand	thousand	NUM
issue-653	80	16	c.u	c.u	NOUN
issue-653	80	17	.	.	PUNCT
issue-653	81	1	the	the	DET
issue-653	81	2	total	total	ADJ
issue-653	81	3	cost	cost	NOUN
issue-653	81	4	of	of	ADP
issue-653	81	5	creating	create	VERB
issue-653	81	6	a	a	DET
issue-653	81	7	brand	brand	NOUN
issue-653	81	8	name	name	NOUN
issue-653	81	9	was	be	AUX
issue-653	81	10	4.4	4.4	NUM
issue-653	81	11	thousand	thousand	NUM
issue-653	81	12	c.u	c.u	PROPN
issue-653	81	13	.	.	PROPN
issue-653	81	14	baltic	baltic	PROPN
issue-653	81	15	journal	journal	PROPN
issue-653	81	16	of	of	ADP
issue-653	81	17	economic	economic	ADJ
issue-653	81	18	studies	study	NOUN
issue-653	81	19	196	196	NUM
issue-653	81	20	vol	vol	NOUN
issue-653	81	21	.	.	PROPN
issue-653	82	1	5	5	NUM
issue-653	82	2	,	,	PUNCT
issue-653	82	3	no	no	INTJ
issue-653	82	4	.	.	NOUN
issue-653	82	5	2	2	NUM
issue-653	82	6	,	,	PUNCT
issue-653	82	7	2019	2019	NUM
issue-653	82	8	strategic	strategic	ADJ
issue-653	82	9	positioning	positioning	NOUN
issue-653	82	10	enterprise	enterprise	NOUN
issue-653	82	11	image	image	NOUN
issue-653	82	12	enterprise	enterprise	NOUN
issue-653	82	13	brand	brand	NOUN
issue-653	82	14	marketing	marketing	NOUN
issue-653	82	15	communications	communication	NOUN
issue-653	82	16	mix	mix	NOUN
issue-653	82	17	(	(	PUNCT
issue-653	82	18	mcm	mcm	NOUN
issue-653	82	19	)	)	PUNCT
issue-653	82	20	classic	classic	ADJ
issue-653	82	21	elements	element	NOUN
issue-653	82	22	of	of	ADP
issue-653	82	23	marketing	marketing	NOUN
issue-653	82	24	communications	communication	NOUN
issue-653	82	25	measures	measure	NOUN
issue-653	82	26	of	of	ADP
issue-653	82	27	informational	informational	ADJ
issue-653	82	28	and	and	CCONJ
issue-653	82	29	emotional	emotional	ADJ
issue-653	82	30	influence	influence	NOUN
issue-653	82	31	on	on	ADP
issue-653	82	32	target	target	NOUN
issue-653	82	33	consumer	consumer	NOUN
issue-653	82	34	audiences	audience	NOUN
issue-653	82	35	the	the	DET
issue-653	82	36	attraction	attraction	NOUN
issue-653	82	37	of	of	ADP
issue-653	82	38	internet	internet	NOUN
issue-653	82	39	technologies	technology	NOUN
issue-653	82	40	and	and	CCONJ
issue-653	82	41	social	social	ADJ
issue-653	82	42	media	medium	NOUN
issue-653	82	43	marketing	marketing	NOUN
issue-653	82	44	main	main	ADJ
issue-653	82	45	internet	internet	NOUN
issue-653	82	46	advertising	advertising	NOUN
issue-653	82	47	sales	sale	NOUN
issue-653	82	48	promotion	promotion	NOUN
issue-653	82	49	direct	direct	ADJ
issue-653	82	50	marketing	marketing	NOUN
issue-653	82	51	outdoor	outdoor	ADJ
issue-653	82	52	indoor	indoor	ADJ
issue-653	82	53	transport	transport	NOUN
issue-653	82	54	tv	tv	NOUN
issue-653	82	55	radio	radio	NOUN
issue-653	82	56	competitions	competition	NOUN
issue-653	82	57	,	,	PUNCT
issue-653	82	58	lotteries	lotterie	VERB
issue-653	82	59	bonuses	bonus	NOUN
issue-653	82	60	cash	cash	NOUN
issue-653	82	61	refund	refund	NOUN
issue-653	82	62	offer	offer	NOUN
issue-653	82	63	loyalty	loyalty	NOUN
issue-653	82	64	programs	program	NOUN
issue-653	82	65	creating	create	VERB
issue-653	82	66	a	a	DET
issue-653	82	67	corporate	corporate	ADJ
issue-653	82	68	site	site	NOUN
issue-653	82	69	website	website	NOUN
issue-653	82	70	’s	’s	PART
issue-653	82	71	seo	seo	NOUN
issue-653	82	72	display	display	NOUN
issue-653	82	73	advertising	advertising	NOUN
issue-653	82	74	(	(	PUNCT
issue-653	82	75	banners	banner	NOUN
issue-653	82	76	,	,	PUNCT
issue-653	82	77	rich	rich	ADJ
issue-653	82	78	media	medium	NOUN
issue-653	82	79	,	,	PUNCT
issue-653	82	80	text	text	NOUN
issue-653	82	81	ads	ad	NOUN
issue-653	82	82	)	)	PUNCT
issue-653	82	83	contextual	contextual	ADJ
issue-653	82	84	advertising	advertising	NOUN
issue-653	82	85	promotional	promotional	ADJ
issue-653	82	86	websites	website	NOUN
issue-653	82	87	(	(	PUNCT
issue-653	82	88	photo	photo	NOUN
issue-653	82	89	galleries	gallery	NOUN
issue-653	82	90	,	,	PUNCT
issue-653	82	91	interactive	interactive	ADJ
issue-653	82	92	flash	flash	NOUN
issue-653	82	93	presentations	presentation	NOUN
issue-653	82	94	,	,	PUNCT
issue-653	82	95	promo	promo	VERB
issue-653	82	96	videos	video	NOUN
issue-653	82	97	,	,	PUNCT
issue-653	82	98	multimedia	multimedia	NOUN
issue-653	82	99	)	)	PUNCT
issue-653	82	100	e	e	NOUN
issue-653	82	101	-	-	NOUN
issue-653	82	102	mail	mail	NOUN
issue-653	82	103	(	(	PUNCT
issue-653	82	104	correspondence	correspondence	NOUN
issue-653	82	105	,	,	PUNCT
issue-653	82	106	information	information	NOUN
issue-653	82	107	support	support	NOUN
issue-653	82	108	of	of	ADP
issue-653	82	109	consumers	consumer	NOUN
issue-653	82	110	)	)	PUNCT
issue-653	82	111	advertising	advertising	NOUN
issue-653	82	112	spots	spot	NOUN
issue-653	82	113	mobile	mobile	ADJ
issue-653	82	114	networks	network	NOUN
issue-653	82	115	gamification	gamification	NOUN
issue-653	82	116	pr	pr	NOUN
issue-653	82	117	-telephone	-telephone	NOUN
issue-653	82	118	conversations	conversation	NOUN
issue-653	82	119	-correspondence	-correspondence	NOUN
issue-653	82	120	-feedback	-feedback	NOUN
issue-653	82	121	system	system	NOUN
issue-653	82	122	organization	organization	NOUN
issue-653	82	123	of	of	ADP
issue-653	82	124	own	own	ADJ
issue-653	82	125	events	event	NOUN
issue-653	82	126	sponsorship	sponsorship	NOUN
issue-653	82	127	pr	pr	NOUN
issue-653	82	128	texts	text	NOUN
issue-653	82	129	,	,	PUNCT
issue-653	82	130	press	press	NOUN
issue-653	82	131	conferences	conference	NOUN
issue-653	82	132	,	,	PUNCT
issue-653	82	133	media	medium	NOUN
issue-653	82	134	relations	relation	NOUN
issue-653	82	135	,	,	PUNCT
issue-653	82	136	presentations	presentation	NOUN
issue-653	82	137	social	social	ADJ
issue-653	82	138	networks	network	NOUN
issue-653	82	139	blogs	blog	NOUN
issue-653	82	140	microblogs	microblogs	PROPN
issue-653	82	141	photo	photo	NOUN
issue-653	82	142	and	and	CCONJ
issue-653	82	143	video	video	NOUN
issue-653	82	144	services	service	NOUN
issue-653	82	145	social	social	ADJ
issue-653	82	146	tabs	tab	NOUN
issue-653	82	147	social	social	ADJ
issue-653	82	148	news	news	NOUN
issue-653	82	149	podcasts	podcast	NOUN
issue-653	82	150	internet	internet	NOUN
issue-653	82	151	forums	forum	NOUN
issue-653	82	152	geosocial	geosocial	ADJ
issue-653	82	153	networksprinting	networksprinting	NOUN
issue-653	82	154	products	product	NOUN
issue-653	82	155	souvenirs	souvenir	NOUN
issue-653	82	156	production	production	NOUN
issue-653	82	157	and	and	CCONJ
issue-653	82	158	distribution	distribution	NOUN
issue-653	82	159	of	of	ADP
issue-653	82	160	samples	sample	NOUN
issue-653	82	161	exhibitions	exhibition	NOUN
issue-653	82	162	,	,	PUNCT
issue-653	82	163	sponsorship	sponsorship	ADJ
issue-653	82	164	corporate	corporate	ADJ
issue-653	82	165	style	style	NOUN
issue-653	82	166	exposures	exposure	NOUN
issue-653	82	167	at	at	ADP
issue-653	82	168	points	point	NOUN
issue-653	82	169	of	of	ADP
issue-653	82	170	purchase	purchase	NOUN
issue-653	82	171	synthetic	synthetic	ADJ
issue-653	82	172	social	social	ADJ
issue-653	82	173	media	medium	NOUN
issue-653	82	174	marketing	marketing	NOUN
issue-653	82	175	(	(	PUNCT
issue-653	82	176	smm	smm	NOUN
issue-653	82	177	)	)	PUNCT
issue-653	82	178	collateral	collateral	ADJ
issue-653	82	179	figure	figure	NOUN
issue-653	82	180	3	3	NUM
issue-653	82	181	.	.	PUNCT
issue-653	82	182	enterprise	enterprise	NOUN
issue-653	82	183	brand	brand	NOUN
issue-653	82	184	,	,	PUNCT
issue-653	82	185	measures	measure	NOUN
issue-653	82	186	of	of	ADP
issue-653	82	187	informational	informational	ADJ
issue-653	82	188	and	and	CCONJ
issue-653	82	189	emotional	emotional	ADJ
issue-653	82	190	influence	influence	NOUN
issue-653	82	191	on	on	ADP
issue-653	82	192	target	target	NOUN
issue-653	82	193	consumer	consumer	NOUN
issue-653	82	194	audiences	audience	NOUN
issue-653	82	195	source	source	NOUN
issue-653	82	196	:	:	PUNCT
issue-653	82	197	developed	develop	VERB
issue-653	82	198	by	by	ADP
issue-653	82	199	the	the	DET
issue-653	82	200	authors	author	NOUN
issue-653	82	201	6	6	NUM
issue-653	82	202	.	.	PUNCT
issue-653	83	1	a	a	DET
issue-653	83	2	methodological	methodological	ADJ
issue-653	83	3	approach	approach	NOUN
issue-653	83	4	to	to	ADP
issue-653	83	5	evaluating	evaluate	VERB
issue-653	83	6	the	the	DET
issue-653	83	7	effectiveness	effectiveness	NOUN
issue-653	83	8	of	of	ADP
issue-653	83	9	the	the	DET
issue-653	83	10	marketing	marketing	NOUN
issue-653	83	11	department	department	NOUN
issue-653	83	12	for	for	ADP
issue-653	83	13	large	large	ADJ
issue-653	83	14	industrial	industrial	ADJ
issue-653	83	15	enterprises	enterprise	NOUN
issue-653	83	16	in	in	ADP
issue-653	83	17	the	the	DET
issue-653	83	18	process	process	NOUN
issue-653	83	19	of	of	ADP
issue-653	83	20	business	business	NOUN
issue-653	83	21	management	management	NOUN
issue-653	83	22	at	at	ADP
issue-653	83	23	the	the	DET
issue-653	83	24	enterprise	enterprise	NOUN
issue-653	83	25	,	,	PUNCT
issue-653	83	26	taking	take	VERB
issue-653	83	27	into	into	ADP
issue-653	83	28	account	account	NOUN
issue-653	83	29	enterprise	enterprise	NOUN
issue-653	83	30	value	value	NOUN
issue-653	83	31	and	and	CCONJ
issue-653	83	32	brand	brand	NOUN
issue-653	83	33	value	value	NOUN
issue-653	83	34	the	the	DET
issue-653	83	35	paper	paper	NOUN
issue-653	83	36	distinguishes	distinguish	VERB
issue-653	83	37	the	the	DET
issue-653	83	38	following	follow	VERB
issue-653	83	39	approaches	approach	NOUN
issue-653	83	40	to	to	ADP
issue-653	83	41	evaluating	evaluate	VERB
issue-653	83	42	the	the	DET
issue-653	83	43	performance	performance	NOUN
issue-653	83	44	of	of	ADP
issue-653	83	45	the	the	DET
issue-653	83	46	marketing	marketing	NOUN
issue-653	83	47	department	department	NOUN
issue-653	83	48	on	on	ADP
issue-653	83	49	the	the	DET
issue-653	83	50	example	example	NOUN
issue-653	83	51	of	of	ADP
issue-653	83	52	industrial	industrial	ADJ
issue-653	83	53	enterprises	enterprise	NOUN
issue-653	83	54	of	of	ADP
issue-653	83	55	ukraine	ukraine	NOUN
issue-653	83	56	and	and	CCONJ
issue-653	83	57	proposes	propose	VERB
issue-653	83	58	a	a	DET
issue-653	83	59	generalized	generalized	ADJ
issue-653	83	60	system	system	NOUN
issue-653	83	61	of	of	ADP
issue-653	83	62	performance	performance	NOUN
issue-653	83	63	indicators	indicator	NOUN
issue-653	83	64	for	for	ADP
issue-653	83	65	the	the	DET
issue-653	83	66	marketing	marketing	NOUN
issue-653	83	67	department	department	NOUN
issue-653	83	68	,	,	PUNCT
issue-653	83	69	which	which	PRON
issue-653	83	70	is	be	AUX
issue-653	83	71	represented	represent	VERB
issue-653	83	72	in	in	ADP
issue-653	83	73	figure	figure	NOUN
issue-653	83	74	8	8	NUM
issue-653	83	75	.	.	PUNCT
issue-653	84	1	the	the	DET
issue-653	84	2	system	system	NOUN
issue-653	84	3	for	for	ADP
issue-653	84	4	evaluating	evaluate	VERB
issue-653	84	5	the	the	DET
issue-653	84	6	performance	performance	NOUN
issue-653	84	7	of	of	ADP
issue-653	84	8	the	the	DET
issue-653	84	9	marketing	marketing	NOUN
issue-653	84	10	department	department	NOUN
issue-653	84	11	,	,	PUNCT
issue-653	84	12	taking	take	VERB
issue-653	84	13	into	into	ADP
issue-653	84	14	account	account	NOUN
issue-653	84	15	enterprise	enterprise	NOUN
issue-653	84	16	value	value	NOUN
issue-653	84	17	and	and	CCONJ
issue-653	84	18	brand	brand	NOUN
issue-653	84	19	value	value	NOUN
issue-653	84	20	,	,	PUNCT
issue-653	84	21	involves	involve	VERB
issue-653	84	22	two	two	NUM
issue-653	84	23	levels	level	NOUN
issue-653	84	24	of	of	ADP
issue-653	84	25	assessment	assessment	NOUN
issue-653	84	26	:	:	PUNCT
issue-653	84	27	the	the	DET
issue-653	84	28	first	first	ADJ
issue-653	84	29	one	one	NOUN
issue-653	84	30	allows	allow	VERB
issue-653	84	31	evaluating	evaluate	VERB
issue-653	84	32	baltic	baltic	ADJ
issue-653	84	33	journal	journal	NOUN
issue-653	84	34	of	of	ADP
issue-653	84	35	economic	economic	ADJ
issue-653	84	36	studies	study	NOUN
issue-653	84	37	197	197	NUM
issue-653	84	38	vol	vol	NOUN
issue-653	84	39	.	.	PUNCT
issue-653	85	1	5	5	NUM
issue-653	85	2	,	,	PUNCT
issue-653	85	3	no	no	INTJ
issue-653	85	4	.	.	NOUN
issue-653	85	5	2	2	NUM
issue-653	85	6	,	,	PUNCT
issue-653	85	7	2019	2019	NUM
issue-653	85	8	its	its	PRON
issue-653	85	9	performance	performance	NOUN
issue-653	85	10	in	in	ADP
issue-653	85	11	general	general	ADJ
issue-653	85	12	(	(	PUNCT
issue-653	85	13	results	result	NOUN
issue-653	85	14	of	of	ADP
issue-653	85	15	development	development	NOUN
issue-653	85	16	of	of	ADP
issue-653	85	17	the	the	DET
issue-653	85	18	marketing	marketing	NOUN
issue-653	85	19	department	department	NOUN
issue-653	85	20	)	)	PUNCT
issue-653	85	21	,	,	PUNCT
issue-653	85	22	the	the	DET
issue-653	85	23	second	second	ADJ
issue-653	85	24	level	level	NOUN
issue-653	85	25	takes	take	VERB
issue-653	85	26	into	into	ADP
issue-653	85	27	consideration	consideration	NOUN
issue-653	85	28	the	the	DET
issue-653	85	29	specifics	specific	NOUN
issue-653	85	30	of	of	ADP
issue-653	85	31	divisions	division	NOUN
issue-653	85	32	of	of	ADP
issue-653	85	33	this	this	DET
issue-653	85	34	department	department	NOUN
issue-653	85	35	of	of	ADP
issue-653	85	36	the	the	DET
issue-653	85	37	enterprise	enterprise	NOUN
issue-653	85	38	and	and	CCONJ
issue-653	85	39	allows	allow	VERB
issue-653	85	40	determining	determine	VERB
issue-653	85	41	their	their	PRON
issue-653	85	42	performance	performance	NOUN
issue-653	85	43	according	accord	VERB
issue-653	85	44	to	to	ADP
issue-653	85	45	individual	individual	ADJ
issue-653	85	46	results	result	NOUN
issue-653	85	47	,	,	PUNCT
issue-653	85	48	which	which	PRON
issue-653	85	49	are	be	AUX
issue-653	85	50	reflected	reflect	VERB
issue-653	85	51	in	in	ADP
issue-653	85	52	the	the	DET
issue-653	85	53	basic	basic	ADJ
issue-653	85	54	social	social	ADJ
issue-653	85	55	and	and	CCONJ
issue-653	85	56	economic	economic	ADJ
issue-653	85	57	performance	performance	NOUN
issue-653	85	58	indicators	indicator	NOUN
issue-653	85	59	of	of	ADP
issue-653	85	60	the	the	DET
issue-653	85	61	enterprise	enterprise	NOUN
issue-653	85	62	(	(	PUNCT
issue-653	85	63	figure	figure	NOUN
issue-653	85	64	9	9	NUM
issue-653	85	65	)	)	PUNCT
issue-653	85	66	.	.	PUNCT
issue-653	86	1	the	the	DET
issue-653	86	2	effectiveness	effectiveness	NOUN
issue-653	86	3	of	of	ADP
issue-653	86	4	the	the	DET
issue-653	86	5	development	development	NOUN
issue-653	86	6	of	of	ADP
issue-653	86	7	the	the	DET
issue-653	86	8	marketing	marketing	NOUN
issue-653	86	9	department	department	NOUN
issue-653	86	10	(	(	PUNCT
issue-653	86	11	first	first	ADJ
issue-653	86	12	level	level	NOUN
issue-653	86	13	of	of	ADP
issue-653	86	14	evaluation	evaluation	NOUN
issue-653	86	15	)	)	PUNCT
issue-653	86	16	is	be	AUX
issue-653	86	17	evaluated	evaluate	VERB
issue-653	86	18	using	use	VERB
issue-653	86	19	the	the	DET
issue-653	86	20	following	follow	VERB
issue-653	86	21	indicators	indicator	NOUN
issue-653	86	22	:	:	PUNCT
issue-653	86	23	development	development	NOUN
issue-653	86	24	trend	trend	NOUN
issue-653	86	25	ratio	ratio	NOUN
issue-653	86	26	,	,	PUNCT
issue-653	86	27	marketing	marketing	NOUN
issue-653	86	28	efficiency	efficiency	NOUN
issue-653	86	29	ra	ra	PROPN
issue-653	86	30	tio	tio	PROPN
issue-653	86	31	,	,	PUNCT
issue-653	86	32	management	management	NOUN
issue-653	86	33	process	process	NOUN
issue-653	86	34	productivity	productivity	NOUN
issue-653	86	35	ratio	ratio	NOUN
issue-653	86	36	,	,	PUNCT
issue-653	86	37	divi	divi	PROPN
issue-653	86	38	sion	sion	PROPN
issue-653	86	39	productivity	productivity	NOUN
issue-653	86	40	ratio	ratio	NOUN
issue-653	86	41	,	,	PUNCT
issue-653	86	42	and	and	CCONJ
issue-653	86	43	executive	executive	ADJ
issue-653	86	44	efficiency	efficiency	NOUN
issue-653	86	45	ratio	ratio	NOUN
issue-653	86	46	.	.	PUNCT
issue-653	87	1	table	table	NOUN
issue-653	87	2	1	1	NUM
issue-653	87	3	represents	represent	VERB
issue-653	87	4	a	a	DET
issue-653	87	5	system	system	NOUN
issue-653	87	6	of	of	ADP
issue-653	87	7	indicators	indicator	NOUN
issue-653	87	8	for	for	ADP
issue-653	87	9	evaluating	evaluate	VERB
issue-653	87	10	the	the	DET
issue-653	87	11	performance	performance	NOUN
issue-653	87	12	of	of	ADP
issue-653	87	13	the	the	DET
issue-653	87	14	marketing	marketing	NOUN
issue-653	87	15	department	department	NOUN
issue-653	87	16	of	of	ADP
issue-653	87	17	the	the	DET
issue-653	87	18	first	first	ADJ
issue-653	87	19	level	level	NOUN
issue-653	87	20	taking	take	VERB
issue-653	87	21	into	into	ADP
issue-653	87	22	account	account	NOUN
issue-653	87	23	enterprise	enterprise	NOUN
issue-653	87	24	value	value	NOUN
issue-653	87	25	and	and	CCONJ
issue-653	87	26	brand	brand	NOUN
issue-653	87	27	value	value	NOUN
issue-653	87	28	.	.	PUNCT
issue-653	88	1	in	in	SCONJ
issue-653	88	2	order	order	NOUN
issue-653	88	3	to	to	PART
issue-653	88	4	determine	determine	VERB
issue-653	88	5	indicators	indicator	NOUN
issue-653	88	6	of	of	ADP
issue-653	88	7	the	the	DET
issue-653	88	8	second	second	ADJ
issue-653	88	9	level	level	NOUN
issue-653	88	10	of	of	ADP
issue-653	88	11	evaluation	evaluation	NOUN
issue-653	88	12	,	,	PUNCT
issue-653	88	13	on	on	ADP
issue-653	88	14	the	the	DET
issue-653	88	15	basis	basis	NOUN
issue-653	88	16	of	of	ADP
issue-653	88	17	the	the	DET
issue-653	88	18	survey	survey	NOUN
issue-653	88	19	of	of	ADP
issue-653	88	20	employees	employee	NOUN
issue-653	88	21	and	and	CCONJ
issue-653	88	22	senior	senior	ADJ
issue-653	88	23	managers	manager	NOUN
issue-653	88	24	of	of	ADP
issue-653	88	25	a	a	DET
issue-653	88	26	high	high	ADJ
issue-653	88	27	strategic	strategic	ADJ
issue-653	88	28	level	level	NOUN
issue-653	88	29	of	of	ADP
issue-653	88	30	machine	machine	NOUN
issue-653	88	31	building	building	NOUN
issue-653	88	32	enterprises	enterprise	NOUN
issue-653	88	33	and	and	CCONJ
issue-653	88	34	the	the	DET
issue-653	88	35	specifics	specific	NOUN
issue-653	88	36	of	of	ADP
issue-653	88	37	this	this	DET
issue-653	88	38	study	study	NOUN
issue-653	88	39	,	,	PUNCT
issue-653	88	40	a	a	DET
issue-653	88	41	system	system	NOUN
issue-653	88	42	of	of	ADP
issue-653	88	43	performance	performance	NOUN
issue-653	88	44	indicators	indicator	NOUN
issue-653	88	45	of	of	ADP
issue-653	88	46	the	the	DET
issue-653	88	47	marketing	marketing	NOUN
issue-653	88	48	department	department	NOUN
issue-653	88	49	by	by	ADP
issue-653	88	50	divisions	division	NOUN
issue-653	88	51	under	under	ADP
issue-653	88	52	the	the	DET
issue-653	88	53	functional	functional	ADJ
issue-653	88	54	principle	principle	NOUN
issue-653	88	55	is	be	AUX
issue-653	88	56	formed	form	VERB
issue-653	88	57	,	,	PUNCT
issue-653	88	58	taking	take	VERB
issue-653	88	59	into	into	ADP
issue-653	88	60	consideration	consideration	NOUN
issue-653	88	61	enterprise	enterprise	NOUN
issue-653	88	62	value	value	NOUN
issue-653	88	63	,	,	PUNCT
issue-653	88	64	corporate	corporate	ADJ
issue-653	88	65	image	image	NOUN
issue-653	88	66	,	,	PUNCT
issue-653	88	67	and	and	CCONJ
issue-653	88	68	brand	brand	NOUN
issue-653	88	69	value	value	NOUN
issue-653	88	70	(	(	PUNCT
issue-653	88	71	table	table	NOUN
issue-653	88	72	2	2	NUM
issue-653	88	73	)	)	PUNCT
issue-653	88	74	.	.	PUNCT
issue-653	89	1	enterprise	enterprise	NOUN
issue-653	89	2	image	image	NOUN
issue-653	89	3	as	as	ADP
issue-653	89	4	an	an	DET
issue-653	89	5	attribute	attribute	NOUN
issue-653	89	6	of	of	ADP
issue-653	89	7	the	the	DET
issue-653	89	8	enterprise	enterprise	NOUN
issue-653	89	9	is	be	AUX
issue-653	89	10	formed	form	VERB
issue-653	89	11	in	in	ADP
issue-653	89	12	different	different	ADJ
issue-653	89	13	ways	way	NOUN
issue-653	89	14	for	for	ADP
issue-653	89	15	different	different	ADJ
issue-653	89	16	groups	group	NOUN
issue-653	89	17	of	of	ADP
issue-653	89	18	the	the	DET
issue-653	89	19	public	public	NOUN
issue-653	89	20	.	.	PUNCT
issue-653	90	1	so	so	ADV
issue-653	90	2	,	,	PUNCT
issue-653	90	3	for	for	ADP
issue-653	90	4	partners	partner	NOUN
issue-653	90	5	,	,	PUNCT
issue-653	90	6	important	important	ADJ
issue-653	90	7	are	be	AUX
issue-653	90	8	reliability	reliability	NOUN
issue-653	90	9	and	and	CCONJ
issue-653	90	10	constructivity	constructivity	NOUN
issue-653	90	11	of	of	ADP
issue-653	90	12	the	the	DET
issue-653	90	13	enterprise	enterprise	NOUN
issue-653	90	14	,	,	PUNCT
issue-653	90	15	goodwill	goodwill	NOUN
issue-653	90	16	(	(	PUNCT
issue-653	90	17	compliance	compliance	NOUN
issue-653	90	18	with	with	ADP
issue-653	90	19	ethical	ethical	ADJ
issue-653	90	20	business	business	NOUN
issue-653	90	21	practices	practice	NOUN
issue-653	90	22	in	in	ADP
issue-653	90	23	the	the	DET
issue-653	90	24	entrepreneurial	entrepreneurial	ADJ
issue-653	90	25	activity	activity	NOUN
issue-653	90	26	)	)	PUNCT
issue-653	90	27	,	,	PUNCT
issue-653	90	28	business	business	NOUN
issue-653	90	29	partner	partner	NOUN
issue-653	90	30	loyalty	loyalty	NOUN
issue-653	90	31	,	,	PUNCT
issue-653	90	32	transparency	transparency	NOUN
issue-653	90	33	,	,	PUNCT
issue-653	90	34	business	business	NOUN
issue-653	90	35	activity	activity	NOUN
issue-653	90	36	of	of	ADP
issue-653	90	37	the	the	DET
issue-653	90	38	enterprise	enterprise	NOUN
issue-653	90	39	.	.	PUNCT
issue-653	91	1	consumers	consumer	NOUN
issue-653	91	2	consider	consider	VERB
issue-653	91	3	enterprise	enterprise	NOUN
issue-653	91	4	image	image	NOUN
issue-653	91	5	from	from	ADP
issue-653	91	6	the	the	DET
issue-653	91	7	viewpoint	viewpoint	NOUN
issue-653	91	8	of	of	ADP
issue-653	91	9	unique	unique	ADJ
issue-653	91	10	characteristics	characteristic	NOUN
issue-653	91	11	that	that	SCONJ
issue-653	91	12	in	in	ADP
issue-653	91	13	their	their	PRON
issue-653	91	14	view	view	NOUN
issue-653	91	15	the	the	DET
issue-653	91	16	enterprise	enterprise	NOUN
issue-653	91	17	products	product	NOUN
issue-653	91	18	have	have	VERB
issue-653	91	19	:	:	PUNCT
issue-653	91	20	quality	quality	NOUN
issue-653	91	21	,	,	PUNCT
issue-653	91	22	brand	brand	NOUN
issue-653	91	23	awareness	awareness	NOUN
issue-653	91	24	,	,	PUNCT
issue-653	91	25	support	support	NOUN
issue-653	91	26	services	service	NOUN
issue-653	91	27	and	and	CCONJ
issue-653	91	28	discount	discount	NOUN
issue-653	91	29	system	system	NOUN
issue-653	91	30	provided	provide	VERB
issue-653	91	31	by	by	ADP
issue-653	91	32	the	the	DET
issue-653	91	33	enterprise	enterprise	NOUN
issue-653	91	34	,	,	PUNCT
issue-653	91	35	product	product	NOUN
issue-653	91	36	price	price	NOUN
issue-653	91	37	,	,	PUNCT
issue-653	91	38	consumer	consumer	NOUN
issue-653	91	39	’s	’s	PART
issue-653	91	40	vision	vision	NOUN
issue-653	91	41	of	of	ADP
issue-653	91	42	“	"	PUNCT
issue-653	91	43	warm	warm	ADJ
issue-653	91	44	of	of	ADP
issue-653	91	45	hearts	heart	NOUN
issue-653	91	46	”	"	PUNCT
issue-653	91	47	«	«	PUNCT
issue-653	91	48	ніжність	ніжність	NOUN
issue-653	91	49	почуттів	почуттів	X
issue-653	91	50	»	»	PUNCT
issue-653	91	51	“	"	PUNCT
issue-653	91	52	fruit	fruit	NOUN
issue-653	91	53	flavour	flavour	NOUN
issue-653	91	54	”	"	PUNCT
issue-653	91	55	patria	patria	PROPN
issue-653	91	56	winter	winter	NOUN
issue-653	91	57	springsummer	springsummer	NOUN
issue-653	91	58	autumn	autumn	NOUN
issue-653	91	59	“	"	PUNCT
issue-653	91	60	tenderness	tenderness	NOUN
issue-653	91	61	of	of	ADP
issue-653	91	62	feelings	feeling	NOUN
issue-653	91	63	”	"	PUNCT
issue-653	91	64	“	"	PUNCT
issue-653	91	65	generous	generous	ADJ
issue-653	91	66	gifts	gift	NOUN
issue-653	91	67	”	"	PUNCT
issue-653	91	68	figure	figure	NOUN
issue-653	91	69	4	4	NUM
issue-653	91	70	.	.	PUNCT
issue-653	92	1	the	the	DET
issue-653	92	2	logo	logo	NOUN
issue-653	92	3	of	of	ADP
issue-653	92	4	the	the	DET
issue-653	92	5	centre	centre	NOUN
issue-653	92	6	for	for	ADP
issue-653	92	7	child	child	NOUN
issue-653	92	8	development	development	NOUN
issue-653	92	9	“	"	PUNCT
issue-653	92	10	cute	cute	ADJ
issue-653	92	11	kids	kid	NOUN
issue-653	92	12	”	"	PUNCT
issue-653	92	13	source	source	NOUN
issue-653	92	14	:	:	PUNCT
issue-653	92	15	developed	develop	VERB
issue-653	92	16	by	by	ADP
issue-653	92	17	the	the	DET
issue-653	92	18	authors	author	NOUN
issue-653	92	19	figure	figure	VERB
issue-653	92	20	5	5	NUM
issue-653	92	21	.	.	PUNCT
issue-653	93	1	logo	logo	NOUN
issue-653	93	2	of	of	ADP
issue-653	93	3	the	the	DET
issue-653	93	4	brand	brand	NOUN
issue-653	93	5	“	"	PUNCT
issue-653	93	6	patria	patria	PROPN
issue-653	93	7	”	"	PUNCT
issue-653	93	8	source	source	NOUN
issue-653	93	9	:	:	PUNCT
issue-653	93	10	developed	develop	VERB
issue-653	93	11	by	by	ADP
issue-653	93	12	the	the	DET
issue-653	93	13	authors	author	NOUN
issue-653	93	14	figure	figure	VERB
issue-653	93	15	6	6	NUM
issue-653	93	16	.	.	PUNCT
issue-653	93	17	package	package	NOUN
issue-653	93	18	design	design	NOUN
issue-653	93	19	source	source	NOUN
issue-653	93	20	:	:	PUNCT
issue-653	93	21	developed	develop	VERB
issue-653	93	22	by	by	ADP
issue-653	93	23	the	the	DET
issue-653	93	24	authors	author	NOUN
issue-653	93	25	figure	figure	VERB
issue-653	93	26	7	7	NUM
issue-653	93	27	.	.	PUNCT
issue-653	94	1	seasonal	seasonal	ADJ
issue-653	94	2	names	name	NOUN
issue-653	94	3	of	of	ADP
issue-653	94	4	sweets	sweet	NOUN
issue-653	94	5	in	in	ADP
issue-653	94	6	the	the	DET
issue-653	94	7	box	box	NOUN
issue-653	94	8	“	"	PUNCT
issue-653	94	9	patria	patria	PROPN
issue-653	94	10	”	"	PUNCT
issue-653	94	11	source	source	NOUN
issue-653	94	12	:	:	PUNCT
issue-653	94	13	developed	develop	VERB
issue-653	94	14	by	by	ADP
issue-653	94	15	the	the	DET
issue-653	94	16	authors	author	NOUN
issue-653	94	17	appearance	appearance	NOUN
issue-653	94	18	of	of	ADP
issue-653	94	19	the	the	DET
issue-653	94	20	package	package	NOUN
issue-653	94	21	direction	direction	NOUN
issue-653	94	22	of	of	ADP
issue-653	94	23	opening	opening	NOUN
issue-653	94	24	location	location	NOUN
issue-653	94	25	of	of	ADP
issue-653	94	26	sweets	sweet	NOUN
issue-653	94	27	inside	inside	ADP
issue-653	94	28	the	the	DET
issue-653	94	29	stated	state	VERB
issue-653	94	30	mission	mission	NOUN
issue-653	94	31	and	and	CCONJ
issue-653	94	32	strategies	strategy	NOUN
issue-653	94	33	of	of	ADP
issue-653	94	34	the	the	DET
issue-653	94	35	enterprise	enterprise	NOUN
issue-653	94	36	,	,	PUNCT
issue-653	94	37	corporate	corporate	ADJ
issue-653	94	38	style	style	NOUN
issue-653	94	39	,	,	PUNCT
issue-653	94	40	etc	etc	X
issue-653	94	41	.	.	X
issue-653	94	42	moreover	moreover	ADV
issue-653	94	43	,	,	PUNCT
issue-653	94	44	there	there	PRON
issue-653	94	45	is	be	VERB
issue-653	94	46	the	the	DET
issue-653	94	47	staff	staff	NOUN
issue-653	94	48	’s	’s	PART
issue-653	94	49	vision	vision	NOUN
issue-653	94	50	of	of	ADP
issue-653	94	51	their	their	PRON
issue-653	94	52	enterprise	enterprise	NOUN
issue-653	94	53	and	and	CCONJ
issue-653	94	54	its	its	PRON
issue-653	94	55	management	management	NOUN
issue-653	94	56	.	.	PUNCT
issue-653	95	1	in	in	ADP
issue-653	95	2	such	such	DET
issue-653	95	3	a	a	DET
issue-653	95	4	way	way	NOUN
issue-653	95	5	,	,	PUNCT
issue-653	95	6	it	it	PRON
issue-653	95	7	is	be	AUX
issue-653	95	8	appropriate	appropriate	ADJ
issue-653	95	9	to	to	PART
issue-653	95	10	use	use	VERB
issue-653	95	11	the	the	DET
issue-653	95	12	concept	concept	NOUN
issue-653	95	13	of	of	ADP
issue-653	95	14	a	a	DET
issue-653	95	15	corporate	corporate	ADJ
issue-653	95	16	image	image	NOUN
issue-653	95	17	–	–	PUNCT
issue-653	95	18	a	a	DET
issue-653	95	19	vision	vision	NOUN
issue-653	95	20	of	of	ADP
issue-653	95	21	an	an	DET
issue-653	95	22	enterprise	enterprise	NOUN
issue-653	95	23	by	by	ADP
issue-653	95	24	various	various	ADJ
issue-653	95	25	social	social	ADJ
issue-653	95	26	groups	group	NOUN
issue-653	95	27	.	.	PUNCT
issue-653	96	1	enterprise	enterprise	NOUN
issue-653	96	2	corporate	corporate	ADJ
issue-653	96	3	image	image	NOUN
issue-653	96	4	evaluation	evaluation	NOUN
issue-653	96	5	should	should	AUX
issue-653	96	6	baltic	baltic	ADJ
issue-653	96	7	journal	journal	PROPN
issue-653	96	8	of	of	ADP
issue-653	96	9	economic	economic	ADJ
issue-653	96	10	studies	study	NOUN
issue-653	96	11	198	198	NUM
issue-653	96	12	vol	vol	NOUN
issue-653	96	13	.	.	PROPN
issue-653	97	1	5	5	NUM
issue-653	97	2	,	,	PUNCT
issue-653	97	3	no	no	INTJ
issue-653	97	4	.	.	NOUN
issue-653	97	5	2	2	NUM
issue-653	97	6	,	,	PUNCT
issue-653	97	7	2019	2019	NUM
issue-653	97	8	−	−	NOUN
issue-653	97	9	enterprise	enterprise	NOUN
issue-653	97	10	profit	profit	NOUN
issue-653	97	11	,	,	PUNCT
issue-653	97	12	income	income	NOUN
issue-653	97	13	−	−	NOUN
issue-653	97	14	product	product	NOUN
issue-653	97	15	profitability	profitability	NOUN
issue-653	97	16	−	−	NOUN
issue-653	97	17	trade	trade	NOUN
issue-653	97	18	turnover	turnover	NOUN
issue-653	97	19	−	−	PROPN
issue-653	97	20	inventory	inventory	NOUN
issue-653	97	21	turnover	turnover	NOUN
issue-653	97	22	−	−	NOUN
issue-653	97	23	sales	sale	NOUN
issue-653	97	24	volume	volume	NOUN
issue-653	97	25	−	−	PROPN
issue-653	98	1	output	output	NOUN
issue-653	98	2	of	of	ADP
issue-653	98	3	products	product	NOUN
issue-653	98	4	performance	performance	NOUN
issue-653	98	5	of	of	ADP
issue-653	98	6	marketing	marketing	NOUN
issue-653	98	7	department	department	PROPN
issue-653	98	8	(	(	PUNCT
issue-653	98	9	md	md	PROPN
issue-653	98	10	)	)	PUNCT
issue-653	98	11	economic	economic	ADJ
issue-653	98	12	performances	performance	NOUN
issue-653	98	13	of	of	ADP
issue-653	98	14	the	the	DET
issue-653	98	15	enterprise	enterprise	NOUN
issue-653	98	16	social	social	ADJ
issue-653	98	17	performance	performance	NOUN
issue-653	98	18	enterprise	enterprise	NOUN
issue-653	98	19	value	value	NOUN
issue-653	98	20	−	−	NOUN
issue-653	98	21	reduction	reduction	NOUN
issue-653	98	22	of	of	ADP
issue-653	98	23	unemployment	unemployment	NOUN
issue-653	98	24	−	−	NOUN
issue-653	98	25	creative	creative	ADJ
issue-653	98	26	work	work	NOUN
issue-653	98	27	efficiency	efficiency	NOUN
issue-653	98	28	−	−	NOUN
issue-653	98	29	work	work	NOUN
issue-653	98	30	efficiency	efficiency	NOUN
issue-653	98	31	−	−	NOUN
issue-653	98	32	labour	labour	NOUN
issue-653	98	33	productivity	productivity	NOUN
issue-653	98	34	−	−	PROPN
issue-653	98	35	partnership	partnership	NOUN
issue-653	98	36	relations	relation	NOUN
issue-653	98	37	,	,	PUNCT
issue-653	98	38	customer	customer	NOUN
issue-653	98	39	communications	communication	NOUN
issue-653	98	40	−	−	PROPN
issue-653	98	41	customer	customer	NOUN
issue-653	98	42	loyalty	loyalty	NOUN
issue-653	98	43	−	−	PROPN
issue-653	98	44	information	information	NOUN
issue-653	98	45	level	level	NOUN
issue-653	98	46	,	,	PUNCT
issue-653	98	47	the	the	DET
issue-653	98	48	quality	quality	NOUN
issue-653	98	49	of	of	ADP
issue-653	98	50	internal	internal	ADJ
issue-653	98	51	relations	relation	NOUN
issue-653	98	52	at	at	ADP
issue-653	98	53	the	the	DET
issue-653	98	54	enterprise	enterprise	NOUN
issue-653	98	55	−	−	PROPN
issue-653	98	56	information	information	NOUN
issue-653	98	57	base	base	NOUN
issue-653	98	58	update	update	NOUN
issue-653	98	59	−	−	NOUN
issue-653	98	60	market	market	NOUN
issue-653	98	61	share	share	NOUN
issue-653	98	62	,	,	PUNCT
issue-653	98	63	coverage	coverage	NOUN
issue-653	98	64	−	−	NOUN
issue-653	98	65	enterprise	enterprise	NOUN
issue-653	98	66	image	image	NOUN
issue-653	98	67	−	−	ADP
issue-653	98	68	competitive	competitive	ADJ
issue-653	98	69	advantages	advantage	NOUN
issue-653	98	70	,	,	PUNCT
issue-653	98	71	competitiveness	competitiveness	NOUN
issue-653	98	72	−	−	NOUN
issue-653	98	73	sales	sale	NOUN
issue-653	98	74	of	of	ADP
issue-653	98	75	products	product	NOUN
issue-653	98	76	in	in	ADP
issue-653	98	77	new	new	ADJ
issue-653	98	78	markets	market	NOUN
issue-653	98	79	,	,	PUNCT
issue-653	98	80	capturing	capture	VERB
issue-653	98	81	new	new	ADJ
issue-653	98	82	consumer	consumer	NOUN
issue-653	98	83	segments	segment	NOUN
issue-653	98	84	−	−	PROPN
issue-653	98	85	product	product	NOUN
issue-653	98	86	quality	quality	NOUN
issue-653	98	87	(	(	PUNCT
issue-653	98	88	from	from	ADP
issue-653	98	89	the	the	DET
issue-653	98	90	perspective	perspective	NOUN
issue-653	98	91	of	of	ADP
issue-653	98	92	consumers	consumer	NOUN
issue-653	98	93	)	)	PUNCT
issue-653	99	1	−	−	ADP
issue-653	99	2	investment	investment	NOUN
issue-653	99	3	cost	cost	NOUN
issue-653	99	4	−	−	PROPN
issue-653	99	5	brand	brand	NOUN
issue-653	99	6	,	,	PUNCT
issue-653	99	7	trademark	trademark	NOUN
issue-653	99	8	value	value	NOUN
issue-653	99	9	−	−	PROPN
issue-653	99	10	stock	stock	NOUN
issue-653	99	11	value	value	NOUN
issue-653	99	12	−	−	NOUN
issue-653	99	13	costs	cost	NOUN
issue-653	99	14	of	of	ADP
issue-653	99	15	marketing	marketing	NOUN
issue-653	99	16	−	−	NOUN
issue-653	99	17	sales	sale	NOUN
issue-653	99	18	,	,	PUNCT
issue-653	99	19	distribution	distribution	NOUN
issue-653	99	20	,	,	PUNCT
issue-653	99	21	logistics	logistic	NOUN
issue-653	99	22	−	−	PROPN
issue-653	99	23	duration	duration	NOUN
issue-653	99	24	of	of	ADP
issue-653	99	25	marketing	marketing	NOUN
issue-653	99	26	functions	function	NOUN
issue-653	99	27	−	−	NOUN
issue-653	99	28	development	development	NOUN
issue-653	99	29	and	and	CCONJ
issue-653	99	30	sales	sale	NOUN
issue-653	99	31	of	of	ADP
issue-653	99	32	new	new	ADJ
issue-653	99	33	products	product	NOUN
issue-653	99	34	−	−	NOUN
issue-653	99	35	efficiency	efficiency	NOUN
issue-653	99	36	of	of	ADP
issue-653	99	37	an	an	DET
issue-653	99	38	individual	individual	ADJ
issue-653	99	39	marketing	marketing	NOUN
issue-653	99	40	operation	operation	NOUN
issue-653	99	41	marketing	marketing	NOUN
issue-653	99	42	activity	activity	NOUN
issue-653	99	43	management	management	NOUN
issue-653	99	44	process	process	NOUN
issue-653	99	45	evaluation	evaluation	NOUN
issue-653	99	46	−	−	ADP
issue-653	99	47	operational	operational	ADJ
issue-653	99	48	efficiency	efficiency	NOUN
issue-653	99	49	of	of	ADP
issue-653	99	50	managerial	managerial	ADJ
issue-653	99	51	apparatus	apparatus	NOUN
issue-653	99	52	−	−	PROPN
issue-653	99	53	quality	quality	NOUN
issue-653	99	54	of	of	ADP
issue-653	99	55	managerial	managerial	ADJ
issue-653	99	56	functions	function	NOUN
issue-653	99	57	−	−	PROPN
issue-653	99	58	span	span	NOUN
issue-653	99	59	of	of	ADP
issue-653	99	60	management	management	NOUN
issue-653	99	61	−	−	ADP
issue-653	99	62	economical	economical	ADJ
issue-653	99	63	efficiency	efficiency	NOUN
issue-653	99	64	of	of	ADP
issue-653	99	65	managerial	managerial	ADJ
issue-653	99	66	apparatus	apparatus	NOUN
issue-653	99	67	−	−	NOUN
issue-653	99	68	reliability	reliability	NOUN
issue-653	99	69	of	of	ADP
issue-653	99	70	operation	operation	NOUN
issue-653	99	71	of	of	ADP
issue-653	99	72	managerial	managerial	ADJ
issue-653	99	73	apparatus	apparatus	NOUN
issue-653	99	74	(	(	PUNCT
issue-653	99	75	executive	executive	ADJ
issue-653	99	76	efficiency	efficiency	NOUN
issue-653	99	77	)	)	PUNCT
issue-653	99	78	−	−	ADP
issue-653	99	79	coverage	coverage	NOUN
issue-653	99	80	by	by	ADP
issue-653	99	81	managerial	managerial	ADJ
issue-653	99	82	function	function	NOUN
issue-653	99	83	−	−	PROPN
issue-653	99	84	productivity	productivity	NOUN
issue-653	99	85	of	of	ADP
issue-653	99	86	managerial	managerial	ADJ
issue-653	99	87	apparatus	apparatus	NOUN
issue-653	99	88	−	−	PROPN
issue-653	99	89	informativity	informativity	NOUN
issue-653	99	90	of	of	ADP
issue-653	99	91	managerial	managerial	ADJ
issue-653	99	92	apparatus	apparatus	NOUN
issue-653	99	93	−	−	PROPN
issue-653	99	94	managerial	managerial	ADJ
issue-653	99	95	style	style	NOUN
issue-653	99	96	market	market	NOUN
issue-653	99	97	power	power	NOUN
issue-653	99	98	of	of	ADP
issue-653	99	99	the	the	DET
issue-653	99	100	enterprise	enterprise	NOUN
issue-653	99	101	figure	figure	NOUN
issue-653	99	102	8	8	NUM
issue-653	99	103	.	.	PUNCT
issue-653	100	1	performance	performance	NOUN
issue-653	100	2	indicators	indicator	NOUN
issue-653	100	3	of	of	ADP
issue-653	100	4	the	the	DET
issue-653	100	5	marketing	marketing	NOUN
issue-653	100	6	department	department	NOUN
issue-653	100	7	at	at	ADP
issue-653	100	8	the	the	DET
issue-653	100	9	industrial	industrial	ADJ
issue-653	100	10	enterprise	enterprise	NOUN
issue-653	100	11	,	,	PUNCT
issue-653	100	12	taking	take	VERB
issue-653	100	13	into	into	ADP
issue-653	100	14	account	account	NOUN
issue-653	100	15	corporate	corporate	ADJ
issue-653	100	16	image	image	NOUN
issue-653	100	17	and	and	CCONJ
issue-653	100	18	enterprise	enterprise	NOUN
issue-653	100	19	value	value	NOUN
issue-653	100	20	source	source	NOUN
issue-653	100	21	:	:	PUNCT
issue-653	100	22	developed	develop	VERB
issue-653	100	23	by	by	ADP
issue-653	100	24	the	the	DET
issue-653	100	25	authors	author	NOUN
issue-653	100	26	be	be	AUX
issue-653	100	27	made	make	VERB
issue-653	100	28	in	in	ADP
issue-653	100	29	an	an	DET
issue-653	100	30	assumption	assumption	NOUN
issue-653	100	31	that	that	SCONJ
issue-653	100	32	image	image	NOUN
issue-653	100	33	as	as	ADP
issue-653	100	34	an	an	DET
issue-653	100	35	instrument	instrument	NOUN
issue-653	100	36	of	of	ADP
issue-653	100	37	influence	influence	NOUN
issue-653	100	38	on	on	ADP
issue-653	100	39	the	the	DET
issue-653	100	40	external	external	ADJ
issue-653	100	41	environment	environment	NOUN
issue-653	100	42	should	should	AUX
issue-653	100	43	approximate	approximate	VERB
issue-653	100	44	to	to	ADP
issue-653	100	45	positive	positive	ADJ
issue-653	100	46	.	.	PUNCT
issue-653	101	1	in	in	ADP
issue-653	101	2	order	order	NOUN
issue-653	101	3	to	to	PART
issue-653	101	4	determine	determine	VERB
issue-653	101	5	the	the	DET
issue-653	101	6	corporate	corporate	ADJ
issue-653	101	7	image	image	NOUN
issue-653	101	8	of	of	ADP
issue-653	101	9	the	the	DET
issue-653	101	10	enterprise	enterprise	NOUN
issue-653	101	11	,	,	PUNCT
issue-653	101	12	experts	expert	NOUN
issue-653	101	13	(	(	PUNCT
issue-653	101	14	by	by	ADP
issue-653	101	15	social	social	ADJ
issue-653	101	16	groups	group	NOUN
issue-653	101	17	)	)	PUNCT
issue-653	101	18	are	be	AUX
issue-653	101	19	proposed	propose	VERB
issue-653	101	20	to	to	PART
issue-653	101	21	evaluate	evaluate	VERB
issue-653	101	22	the	the	DET
issue-653	101	23	degree	degree	NOUN
issue-653	101	24	of	of	ADP
issue-653	101	25	conformity	conformity	NOUN
issue-653	101	26	of	of	ADP
issue-653	101	27	each	each	DET
issue-653	101	28	evaluation	evaluation	NOUN
issue-653	101	29	parameter	parameter	NOUN
issue-653	101	30	of	of	ADP
issue-653	101	31	the	the	DET
issue-653	101	32	image	image	NOUN
issue-653	101	33	with	with	ADP
issue-653	101	34	positive	positive	ADJ
issue-653	101	35	–	–	PUNCT
issue-653	101	36	give	give	VERB
issue-653	101	37	marks	mark	NOUN
issue-653	101	38	:	:	PUNCT
issue-653	101	39	“	"	PUNCT
issue-653	101	40	5	5	NUM
issue-653	101	41	”	"	PUNCT
issue-653	101	42	–	–	PUNCT
issue-653	101	43	if	if	SCONJ
issue-653	101	44	this	this	DET
issue-653	101	45	parameter	parameter	NOUN
issue-653	101	46	fully	fully	ADV
issue-653	101	47	corresponds	correspond	VERB
issue-653	101	48	to	to	ADP
issue-653	101	49	the	the	DET
issue-653	101	50	positive	positive	ADJ
issue-653	101	51	image	image	NOUN
issue-653	101	52	;	;	PUNCT
issue-653	101	53	“	"	PUNCT
issue-653	101	54	4	4	NUM
issue-653	101	55	”	"	PUNCT
issue-653	101	56	–	–	PUNCT
issue-653	101	57	if	if	SCONJ
issue-653	101	58	this	this	DET
issue-653	101	59	parameter	parameter	NOUN
issue-653	101	60	corresponds	correspond	VERB
issue-653	101	61	to	to	ADP
issue-653	101	62	the	the	DET
issue-653	101	63	positive	positive	ADJ
issue-653	101	64	image	image	NOUN
issue-653	101	65	not	not	PART
issue-653	101	66	in	in	ADP
issue-653	101	67	full	full	ADJ
issue-653	101	68	;	;	PUNCT
issue-653	101	69	“	"	PUNCT
issue-653	101	70	3	3	NUM
issue-653	101	71	”	"	PUNCT
issue-653	101	72	–	–	PUNCT
issue-653	101	73	if	if	SCONJ
issue-653	101	74	this	this	DET
issue-653	101	75	parameter	parameter	NOUN
issue-653	101	76	weakly	weakly	ADJ
issue-653	101	77	corresponds	correspond	VERB
issue-653	101	78	to	to	ADP
issue-653	101	79	the	the	DET
issue-653	101	80	positive	positive	ADJ
issue-653	101	81	image	image	NOUN
issue-653	101	82	;	;	PUNCT
issue-653	101	83	“	"	PUNCT
issue-653	101	84	2	2	NUM
issue-653	101	85	”	"	PUNCT
issue-653	101	86	–	–	PUNCT
issue-653	101	87	if	if	SCONJ
issue-653	101	88	this	this	DET
issue-653	101	89	parameter	parameter	NOUN
issue-653	101	90	does	do	AUX
issue-653	101	91	not	not	PART
issue-653	101	92	correspond	correspond	VERB
issue-653	101	93	to	to	ADP
issue-653	101	94	the	the	DET
issue-653	101	95	positive	positive	ADJ
issue-653	101	96	image	image	NOUN
issue-653	101	97	.	.	PUNCT
issue-653	102	1	baltic	baltic	PROPN
issue-653	102	2	journal	journal	PROPN
issue-653	102	3	of	of	ADP
issue-653	102	4	economic	economic	ADJ
issue-653	102	5	studies	study	NOUN
issue-653	102	6	199	199	NUM
issue-653	102	7	vol	vol	NOUN
issue-653	102	8	.	.	PROPN
issue-653	103	1	5	5	NUM
issue-653	103	2	,	,	PUNCT
issue-653	103	3	no	no	INTJ
issue-653	103	4	.	.	NOUN
issue-653	103	5	2	2	NUM
issue-653	103	6	,	,	PUNCT
issue-653	103	7	2019	2019	NUM
issue-653	103	8	performance	performance	NOUN
issue-653	103	9	of	of	ADP
issue-653	103	10	marketing	marketing	NOUN
issue-653	103	11	department	department	PROPN
issue-653	103	12	(	(	PUNCT
issue-653	103	13	md	md	PROPN
issue-653	103	14	)	)	PUNCT
issue-653	103	15	efficiency	efficiency	NOUN
issue-653	103	16	of	of	ADP
issue-653	103	17	md	md	PROPN
issue-653	103	18	development	development	PROPN
issue-653	103	19	−	−	PROPN
issue-653	103	20	development	development	NOUN
issue-653	103	21	trend	trend	NOUN
issue-653	103	22	ratio	ratio	NOUN
issue-653	103	23	−	−	NOUN
issue-653	103	24	marketing	marketing	NOUN
issue-653	103	25	efficiency	efficiency	NOUN
issue-653	103	26	ratio	ratio	NOUN
issue-653	103	27	−	−	PROPN
issue-653	103	28	management	management	NOUN
issue-653	103	29	process	process	NOUN
issue-653	103	30	productivity	productivity	NOUN
issue-653	103	31	ratio	ratio	NOUN
issue-653	103	32	−	−	PROPN
issue-653	103	33	division	division	NOUN
issue-653	103	34	productivity	productivity	NOUN
issue-653	103	35	ratio	ratio	NOUN
issue-653	103	36	−	−	PROPN
issue-653	103	37	executive	executive	ADJ
issue-653	103	38	efficiency	efficiency	NOUN
issue-653	103	39	ratio	ratio	NOUN
issue-653	103	40	performance	performance	NOUN
issue-653	103	41	of	of	ADP
issue-653	103	42	md	md	PROPN
issue-653	103	43	divisions	division	NOUN
issue-653	103	44	−	−	PROPN
issue-653	103	45	building	building	NOUN
issue-653	103	46	market	market	NOUN
issue-653	103	47	strength	strength	NOUN
issue-653	103	48	−	−	NOUN
issue-653	103	49	sales	sale	NOUN
issue-653	103	50	volume	volume	NOUN
issue-653	103	51	−	−	NOUN
issue-653	103	52	market	market	NOUN
issue-653	103	53	share	share	NOUN
issue-653	103	54	−	−	NOUN
issue-653	103	55	enterprise	enterprise	NOUN
issue-653	103	56	’s	’s	PART
issue-653	103	57	corporate	corporate	ADJ
issue-653	103	58	image	image	NOUN
issue-653	103	59	−	−	NOUN
issue-653	103	60	profit	profit	NOUN
issue-653	103	61	−	−	NOUN
issue-653	103	62	enterprise	enterprise	NOUN
issue-653	103	63	competitiveness	competitiveness	NOUN
issue-653	103	64	−	−	NOUN
issue-653	103	65	consumer	consumer	NOUN
issue-653	103	66	readiness	readiness	NOUN
issue-653	103	67	−	−	PROPN
issue-653	103	68	business	business	NOUN
issue-653	103	69	attractiveness	attractiveness	NOUN
issue-653	103	70	of	of	ADP
issue-653	103	71	a	a	DET
issue-653	103	72	partner	partner	NOUN
issue-653	103	73	−	−	PROPN
issue-653	103	74	information	information	NOUN
issue-653	103	75	base	base	NOUN
issue-653	103	76	update	update	NOUN
issue-653	103	77	−	−	PROPN
issue-653	103	78	development	development	NOUN
issue-653	103	79	of	of	ADP
issue-653	103	80	partnership	partnership	NOUN
issue-653	103	81	relations	relation	NOUN
issue-653	103	82	−	−	PROPN
issue-653	103	83	trade	trade	NOUN
issue-653	103	84	turnover	turnover	NOUN
issue-653	103	85	−	−	PROPN
issue-653	103	86	brand	brand	NOUN
issue-653	103	87	value	value	NOUN
issue-653	103	88	performance	performance	NOUN
issue-653	103	89	of	of	ADP
issue-653	103	90	marketing	marketing	NOUN
issue-653	103	91	research	research	NOUN
issue-653	103	92	division	division	NOUN
issue-653	103	93	performance	performance	NOUN
issue-653	103	94	of	of	ADP
issue-653	103	95	business	business	NOUN
issue-653	103	96	development	development	NOUN
issue-653	103	97	division	division	NOUN
issue-653	103	98	performance	performance	NOUN
issue-653	103	99	of	of	ADP
issue-653	103	100	communication	communication	NOUN
issue-653	103	101	division	division	NOUN
issue-653	103	102	figure	figure	NOUN
issue-653	103	103	9	9	NUM
issue-653	103	104	.	.	PUNCT
issue-653	104	1	the	the	DET
issue-653	104	2	system	system	NOUN
issue-653	104	3	of	of	ADP
issue-653	104	4	indicators	indicator	NOUN
issue-653	104	5	of	of	ADP
issue-653	104	6	performance	performance	NOUN
issue-653	104	7	evaluation	evaluation	NOUN
issue-653	104	8	of	of	ADP
issue-653	104	9	the	the	DET
issue-653	104	10	marketing	marketing	NOUN
issue-653	104	11	department	department	NOUN
issue-653	104	12	taking	take	VERB
issue-653	104	13	into	into	ADP
issue-653	104	14	account	account	NOUN
issue-653	104	15	corporate	corporate	ADJ
issue-653	104	16	image	image	NOUN
issue-653	104	17	and	and	CCONJ
issue-653	104	18	brand	brand	NOUN
issue-653	104	19	value	value	NOUN
issue-653	104	20	source	source	NOUN
issue-653	104	21	:	:	PUNCT
issue-653	104	22	developed	develop	VERB
issue-653	104	23	by	by	ADP
issue-653	104	24	the	the	DET
issue-653	104	25	authors	author	NOUN
issue-653	104	26	table	table	VERB
issue-653	104	27	1	1	NUM
issue-653	104	28	performance	performance	NOUN
issue-653	104	29	indicators	indicator	NOUN
issue-653	104	30	of	of	ADP
issue-653	104	31	the	the	DET
issue-653	104	32	marketing	marketing	NOUN
issue-653	104	33	department	department	PROPN
issue-653	104	34	(	(	PUNCT
issue-653	104	35	md	md	PROPN
issue-653	104	36	)	)	PUNCT
issue-653	104	37	by	by	ADP
issue-653	104	38	divisions	division	NOUN
issue-653	104	39	in	in	ADP
issue-653	104	40	accordance	accordance	NOUN
issue-653	104	41	with	with	ADP
issue-653	104	42	core	core	ADJ
issue-653	104	43	objectives	objective	NOUN
issue-653	104	44	of	of	ADP
issue-653	104	45	machine	machine	NOUN
issue-653	104	46	building	building	NOUN
issue-653	104	47	enterprises	enterprise	NOUN
issue-653	104	48	,	,	PUNCT
issue-653	104	49	taking	take	VERB
issue-653	104	50	into	into	ADP
issue-653	104	51	account	account	NOUN
issue-653	104	52	enterprise	enterprise	NOUN
issue-653	104	53	value	value	NOUN
issue-653	104	54	,	,	PUNCT
issue-653	104	55	corporate	corporate	ADJ
issue-653	104	56	image	image	NOUN
issue-653	104	57	,	,	PUNCT
issue-653	104	58	and	and	CCONJ
issue-653	104	59	brand	brand	NOUN
issue-653	104	60	value	value	NOUN
issue-653	104	61	(	(	PUNCT
issue-653	104	62	based	base	VERB
issue-653	104	63	on	on	ADP
issue-653	104	64	classification	classification	NOUN
issue-653	104	65	features	feature	NOUN
issue-653	104	66	given	give	VERB
issue-653	104	67	in	in	ADP
issue-653	104	68	figure	figure	NOUN
issue-653	104	69	9	9	NUM
issue-653	104	70	)	)	PUNCT
issue-653	104	71	md	md	PROPN
issue-653	104	72	division	division	NOUN
issue-653	104	73	functions	function	NOUN
issue-653	104	74	evaluation	evaluation	NOUN
issue-653	104	75	component	component	NOUN
issue-653	104	76	(	(	PUNCT
issue-653	104	77	by	by	ADP
issue-653	104	78	fig	fig	NOUN
issue-653	104	79	.	.	PUNCT
issue-653	105	1	9	9	NUM
issue-653	105	2	)	)	PUNCT
issue-653	105	3	performance	performance	NOUN
issue-653	105	4	indicators	indicator	NOUN
issue-653	105	5	marketing	market	VERB
issue-653	105	6	research	research	NOUN
issue-653	105	7	division	division	NOUN
issue-653	105	8	conducting	conduct	VERB
issue-653	105	9	research	research	NOUN
issue-653	105	10	on	on	ADP
issue-653	105	11	the	the	DET
issue-653	105	12	internal	internal	ADJ
issue-653	105	13	and	and	CCONJ
issue-653	105	14	external	external	ADJ
issue-653	105	15	environment	environment	NOUN
issue-653	105	16	,	,	PUNCT
issue-653	105	17	recommendations	recommendation	NOUN
issue-653	105	18	for	for	ADP
issue-653	105	19	pricing	pricing	NOUN
issue-653	105	20	and	and	CCONJ
issue-653	105	21	assortment	assortment	NOUN
issue-653	105	22	policy	policy	NOUN
issue-653	105	23	economic	economic	ADJ
issue-653	105	24	performances	performance	NOUN
issue-653	105	25	of	of	ADP
issue-653	105	26	the	the	DET
issue-653	105	27	enterprise	enterprise	NOUN
issue-653	105	28	sales	sale	NOUN
issue-653	105	29	volume	volume	VERB
issue-653	105	30	the	the	DET
issue-653	105	31	market	market	NOUN
issue-653	105	32	power	power	NOUN
issue-653	105	33	of	of	ADP
issue-653	105	34	the	the	DET
issue-653	105	35	enterprise	enterprise	NOUN
issue-653	105	36	market	market	NOUN
issue-653	105	37	share	share	NOUN
issue-653	105	38	building	build	VERB
issue-653	105	39	market	market	NOUN
issue-653	105	40	strength	strength	NOUN
issue-653	105	41	business	business	PROPN
issue-653	105	42	development	development	PROPN
issue-653	105	43	division	division	NOUN
issue-653	105	44	strategic	strategic	ADJ
issue-653	105	45	analysis	analysis	NOUN
issue-653	105	46	of	of	ADP
issue-653	105	47	business	business	NOUN
issue-653	105	48	environment	environment	NOUN
issue-653	105	49	,	,	PUNCT
issue-653	105	50	plan	plan	VERB
issue-653	105	51	development	development	NOUN
issue-653	105	52	,	,	PUNCT
issue-653	105	53	coordination	coordination	NOUN
issue-653	105	54	of	of	ADP
issue-653	105	55	the	the	DET
issue-653	105	56	implementation	implementation	NOUN
issue-653	105	57	of	of	ADP
issue-653	105	58	marketing	marketing	NOUN
issue-653	105	59	programs	program	NOUN
issue-653	105	60	,	,	PUNCT
issue-653	105	61	monitoring	monitor	VERB
issue-653	105	62	the	the	DET
issue-653	105	63	implementation	implementation	NOUN
issue-653	105	64	of	of	ADP
issue-653	105	65	marketing	marketing	NOUN
issue-653	105	66	plans	plan	NOUN
issue-653	105	67	,	,	PUNCT
issue-653	105	68	strategic	strategic	ADJ
issue-653	105	69	management	management	NOUN
issue-653	105	70	of	of	ADP
issue-653	105	71	marketing	marketing	NOUN
issue-653	105	72	activities	activity	NOUN
issue-653	105	73	development	development	VERB
issue-653	105	74	the	the	DET
issue-653	105	75	market	market	NOUN
issue-653	105	76	power	power	NOUN
issue-653	105	77	of	of	ADP
issue-653	105	78	the	the	DET
issue-653	105	79	enterprise	enterprise	NOUN
issue-653	105	80	corporate	corporate	ADJ
issue-653	105	81	image	image	NOUN
issue-653	105	82	enterprise	enterprise	NOUN
issue-653	105	83	competitiveness	competitiveness	NOUN
issue-653	105	84	economic	economic	ADJ
issue-653	105	85	performances	performance	NOUN
issue-653	105	86	of	of	ADP
issue-653	105	87	the	the	DET
issue-653	105	88	enterprise	enterprise	NOUN
issue-653	105	89	profit	profit	NOUN
issue-653	105	90	social	social	ADJ
issue-653	105	91	performance	performance	NOUN
issue-653	105	92	consumer	consumer	NOUN
issue-653	105	93	readiness	readiness	NOUN
issue-653	105	94	business	business	NOUN
issue-653	105	95	attractiveness	attractiveness	NOUN
issue-653	105	96	of	of	ADP
issue-653	105	97	a	a	DET
issue-653	105	98	partner	partner	NOUN
issue-653	105	99	communication	communication	NOUN
issue-653	105	100	division	division	NOUN
issue-653	105	101	information	information	NOUN
issue-653	105	102	support	support	NOUN
issue-653	105	103	,	,	PUNCT
issue-653	105	104	development	development	NOUN
issue-653	105	105	of	of	ADP
issue-653	105	106	communications	communication	NOUN
issue-653	105	107	mix	mix	VERB
issue-653	105	108	economic	economic	ADJ
issue-653	105	109	performances	performance	NOUN
issue-653	105	110	of	of	ADP
issue-653	105	111	the	the	DET
issue-653	105	112	enterprise	enterprise	NOUN
issue-653	105	113	trade	trade	NOUN
issue-653	105	114	turnover	turnover	NOUN
issue-653	105	115	social	social	ADJ
issue-653	105	116	performance	performance	NOUN
issue-653	105	117	information	information	NOUN
issue-653	105	118	base	base	NOUN
issue-653	105	119	update	update	NOUN
issue-653	105	120	development	development	NOUN
issue-653	105	121	of	of	ADP
issue-653	105	122	partnership	partnership	NOUN
issue-653	105	123	relations	relation	NOUN
issue-653	105	124	enterprise	enterprise	NOUN
issue-653	105	125	value	value	NOUN
issue-653	105	126	brand	brand	NOUN
issue-653	105	127	value	value	NOUN
issue-653	105	128	source	source	NOUN
issue-653	105	129	:	:	PUNCT
issue-653	105	130	developed	develop	VERB
issue-653	105	131	by	by	ADP
issue-653	105	132	the	the	DET
issue-653	105	133	authors	author	NOUN
issue-653	105	134	baltic	baltic	PROPN
issue-653	105	135	journal	journal	PROPN
issue-653	105	136	of	of	ADP
issue-653	105	137	economic	economic	ADJ
issue-653	105	138	studies	study	NOUN
issue-653	105	139	200	200	NUM
issue-653	105	140	vol	vol	NOUN
issue-653	105	141	.	.	PUNCT
issue-653	106	1	5	5	NUM
issue-653	106	2	,	,	PUNCT
issue-653	106	3	no	no	INTJ
issue-653	106	4	.	.	NOUN
issue-653	106	5	2	2	NUM
issue-653	106	6	,	,	PUNCT
issue-653	106	7	2019	2019	NUM
issue-653	106	8	table	table	NOUN
issue-653	106	9	2	2	NUM
issue-653	106	10	the	the	DET
issue-653	106	11	system	system	NOUN
issue-653	106	12	of	of	ADP
issue-653	106	13	indicators	indicator	NOUN
issue-653	106	14	for	for	ADP
issue-653	106	15	performance	performance	NOUN
issue-653	106	16	evaluation	evaluation	NOUN
issue-653	106	17	of	of	ADP
issue-653	106	18	the	the	DET
issue-653	106	19	marketing	marketing	NOUN
issue-653	106	20	department	department	NOUN
issue-653	106	21	(	(	PUNCT
issue-653	106	22	first	first	ADJ
issue-653	106	23	level	level	NOUN
issue-653	106	24	)	)	PUNCT
issue-653	106	25	№	№	PUNCT
issue-653	106	26	indicator	indicator	NOUN
issue-653	106	27	calculation	calculation	NOUN
issue-653	106	28	formula	formula	NOUN
issue-653	106	29	symbols	symbol	NOUN
issue-653	106	30	and	and	CCONJ
issue-653	106	31	explanations	explanation	NOUN
issue-653	106	32	note	note	VERB
issue-653	106	33	1	1	NUM
issue-653	106	34	2	2	NUM
issue-653	106	35	3	3	NUM
issue-653	106	36	4	4	NUM
issue-653	106	37	5	5	NUM
issue-653	106	38	1	1	NUM
issue-653	106	39	development	development	NOUN
issue-653	106	40	trend	trend	NOUN
issue-653	106	41	ratio	ratio	NOUN
issue-653	106	42	(	(	PUNCT
issue-653	106	43	based	base	VERB
issue-653	106	44	on	on	ADP
issue-653	106	45	changes	change	NOUN
issue-653	106	46	trend	trend	NOUN
issue-653	106	47	ratio	ratio	NOUN
issue-653	106	48	proposed	propose	VERB
issue-653	106	49	by	by	ADP
issue-653	106	50	informles	informle	NOUN
issue-653	106	51	consulting	consulting	NOUN
issue-653	106	52	)	)	PUNCT
issue-653	107	1	і	і	PROPN
issue-653	107	2	í	í	PROPN
issue-653	107	3	îá	îá	PROPN
issue-653	107	4	×ä	×ä	PROPN
issue-653	107	5	ñê	ñê	NOUN
issue-653	107	6	ñï	ñï	ADP
issue-653	107	7	=	=	SYM
issue-653	107	8	⋅	⋅	PROPN
issue-653	107	9	⋅	⋅	PROPN
issue-653	107	10	⋅	⋅	PROPN
issue-653	107	11	і	і	PROPN
issue-653	107	12	–	–	PUNCT
issue-653	107	13	the	the	DET
issue-653	107	14	final	final	ADJ
issue-653	107	15	score	score	NOUN
issue-653	107	16	of	of	ADP
issue-653	107	17	the	the	DET
issue-653	107	18	direction	direction	NOUN
issue-653	107	19	of	of	ADP
issue-653	107	20	change	change	NOUN
issue-653	107	21	(	(	PUNCT
issue-653	107	22	may	may	AUX
issue-653	107	23	be	be	AUX
issue-653	107	24	in	in	ADP
issue-653	107	25	the	the	DET
issue-653	107	26	range	range	NOUN
issue-653	107	27	from	from	ADP
issue-653	107	28	0	0	NUM
issue-653	107	29	to	to	ADP
issue-653	107	30	+	+	NOUN
issue-653	107	31	∞	∞	PROPN
issue-653	107	32	,	,	PUNCT
issue-653	107	33	but	but	CCONJ
issue-653	107	34	practically	practically	ADV
issue-653	107	35	rarely	rarely	ADV
issue-653	107	36	exceeds	exceed	VERB
issue-653	107	37	2	2	NUM
issue-653	107	38	)	)	PUNCT
issue-653	107	39	;	;	PUNCT
issue-653	107	40	н	н	X
issue-653	107	41	–	–	PUNCT
issue-653	107	42	the	the	DET
issue-653	107	43	level	level	NOUN
issue-653	107	44	of	of	ADP
issue-653	107	45	desire	desire	NOUN
issue-653	107	46	for	for	ADP
issue-653	107	47	the	the	DET
issue-653	107	48	development	development	NOUN
issue-653	107	49	of	of	ADP
issue-653	107	50	the	the	DET
issue-653	107	51	marketing	marketing	NOUN
issue-653	107	52	department	department	NOUN
issue-653	107	53	as	as	ADP
issue-653	107	54	the	the	DET
issue-653	107	55	basis	basis	NOUN
issue-653	107	56	for	for	ADP
issue-653	107	57	the	the	DET
issue-653	107	58	enterprise	enterprise	NOUN
issue-653	107	59	development	development	NOUN
issue-653	107	60	(	(	PUNCT
issue-653	107	61	measured	measure	VERB
issue-653	107	62	by	by	ADP
issue-653	107	63	the	the	DET
issue-653	107	64	evaluation	evaluation	NOUN
issue-653	107	65	of	of	ADP
issue-653	107	66	the	the	DET
issue-653	107	67	share	share	NOUN
issue-653	107	68	of	of	ADP
issue-653	107	69	employees	employee	NOUN
issue-653	107	70	who	who	PRON
issue-653	107	71	have	have	VERB
issue-653	107	72	a	a	DET
issue-653	107	73	desire	desire	NOUN
issue-653	107	74	to	to	PART
issue-653	107	75	change	change	VERB
issue-653	107	76	something	something	PRON
issue-653	107	77	in	in	ADP
issue-653	107	78	the	the	DET
issue-653	107	79	organization	organization	NOUN
issue-653	107	80	–	–	PUNCT
issue-653	107	81	a	a	DET
issue-653	107	82	range	range	NOUN
issue-653	107	83	from	from	ADP
issue-653	107	84	0	0	NUM
issue-653	107	85	to	to	PART
issue-653	107	86	1	1	NUM
issue-653	107	87	)	)	PUNCT
issue-653	107	88	об	об	PROPN
issue-653	107	89	–	–	PUNCT
issue-653	107	90	the	the	DET
issue-653	107	91	level	level	NOUN
issue-653	107	92	of	of	ADP
issue-653	107	93	unity	unity	NOUN
issue-653	107	94	of	of	ADP
issue-653	107	95	representations	representation	NOUN
issue-653	107	96	of	of	ADP
issue-653	107	97	employees	employee	NOUN
issue-653	107	98	of	of	ADP
issue-653	107	99	the	the	DET
issue-653	107	100	enterprise	enterprise	NOUN
issue-653	107	101	about	about	ADP
issue-653	107	102	its	its	PRON
issue-653	107	103	future	future	ADJ
issue-653	107	104	development	development	NOUN
issue-653	107	105	direction	direction	NOUN
issue-653	107	106	(	(	PUNCT
issue-653	107	107	measured	measure	VERB
issue-653	107	108	by	by	ADP
issue-653	107	109	the	the	DET
issue-653	107	110	assessment	assessment	NOUN
issue-653	107	111	of	of	ADP
issue-653	107	112	the	the	DET
issue-653	107	113	share	share	NOUN
issue-653	107	114	of	of	ADP
issue-653	107	115	convergent	convergent	ADJ
issue-653	107	116	opinions	opinion	NOUN
issue-653	107	117	of	of	ADP
issue-653	107	118	employees	employee	NOUN
issue-653	107	119	about	about	ADP
issue-653	107	120	the	the	DET
issue-653	107	121	future	future	NOUN
issue-653	107	122	of	of	ADP
issue-653	107	123	the	the	DET
issue-653	107	124	organization	organization	NOUN
issue-653	107	125	;	;	PUNCT
issue-653	107	126	a	a	DET
issue-653	107	127	range	range	NOUN
issue-653	107	128	from	from	ADP
issue-653	107	129	0	0	NUM
issue-653	107	130	to	to	ADP
issue-653	107	131	1	1	NUM
issue-653	107	132	)	)	PUNCT
issue-653	107	133	;	;	PUNCT
issue-653	107	134	чд	чд	PROPN
issue-653	107	135	–	–	PUNCT
issue-653	107	136	the	the	DET
issue-653	107	137	level	level	NOUN
issue-653	107	138	of	of	ADP
issue-653	107	139	unity	unity	NOUN
issue-653	107	140	in	in	ADP
issue-653	107	141	employees	employee	NOUN
issue-653	107	142	’	'	PUNCT
issue-653	107	143	representations	representation	NOUN
issue-653	107	144	about	about	ADP
issue-653	107	145	the	the	DET
issue-653	107	146	actions	action	NOUN
issue-653	107	147	that	that	PRON
issue-653	107	148	ensure	ensure	VERB
issue-653	107	149	the	the	DET
issue-653	107	150	development	development	NOUN
issue-653	107	151	of	of	ADP
issue-653	107	152	the	the	DET
issue-653	107	153	marketing	marketing	NOUN
issue-653	107	154	department	department	NOUN
issue-653	107	155	(	(	PUNCT
issue-653	107	156	measured	measure	VERB
issue-653	107	157	by	by	ADP
issue-653	107	158	the	the	DET
issue-653	107	159	evaluation	evaluation	NOUN
issue-653	107	160	of	of	ADP
issue-653	107	161	the	the	DET
issue-653	107	162	share	share	NOUN
issue-653	107	163	of	of	ADP
issue-653	107	164	convergent	convergent	ADJ
issue-653	107	165	opinions	opinion	NOUN
issue-653	107	166	about	about	ADP
issue-653	107	167	the	the	DET
issue-653	107	168	planned	plan	VERB
issue-653	107	169	actions	action	NOUN
issue-653	107	170	,	,	PUNCT
issue-653	107	171	relationships	relationship	NOUN
issue-653	107	172	,	,	PUNCT
issue-653	107	173	expected	expect	VERB
issue-653	107	174	results	result	NOUN
issue-653	107	175	,	,	PUNCT
issue-653	107	176	a	a	DET
issue-653	107	177	range	range	NOUN
issue-653	107	178	from	from	ADP
issue-653	107	179	0	0	NUM
issue-653	107	180	to	to	ADP
issue-653	107	181	1	1	NUM
issue-653	107	182	)	)	PUNCT
issue-653	107	183	;	;	PUNCT
issue-653	107	184	ск	ск	NOUN
issue-653	107	185	–	–	PUNCT
issue-653	107	186	the	the	DET
issue-653	107	187	level	level	NOUN
issue-653	107	188	of	of	ADP
issue-653	107	189	resistance	resistance	NOUN
issue-653	107	190	to	to	PART
issue-653	107	191	change	change	VERB
issue-653	107	192	from	from	ADP
issue-653	107	193	the	the	DET
issue-653	107	194	leaders	leader	NOUN
issue-653	107	195	of	of	ADP
issue-653	107	196	the	the	DET
issue-653	107	197	organization	organization	NOUN
issue-653	107	198	(	(	PUNCT
issue-653	107	199	measured	measure	VERB
issue-653	107	200	by	by	ADP
issue-653	107	201	the	the	DET
issue-653	107	202	assessment	assessment	NOUN
issue-653	107	203	of	of	ADP
issue-653	107	204	the	the	DET
issue-653	107	205	share	share	NOUN
issue-653	107	206	of	of	ADP
issue-653	107	207	heads	head	NOUN
issue-653	107	208	of	of	ADP
issue-653	107	209	the	the	DET
issue-653	107	210	organization	organization	NOUN
issue-653	107	211	,	,	PUNCT
issue-653	107	212	for	for	ADP
issue-653	107	213	whom	whom	PRON
issue-653	107	214	changes	change	NOUN
issue-653	107	215	can	can	AUX
issue-653	107	216	lead	lead	VERB
issue-653	107	217	to	to	ADP
issue-653	107	218	an	an	DET
issue-653	107	219	unwanted	unwanted	ADJ
issue-653	107	220	increase	increase	NOUN
issue-653	107	221	in	in	ADP
issue-653	107	222	load	load	NOUN
issue-653	107	223	and	and	CCONJ
issue-653	107	224	decrease	decrease	NOUN
issue-653	107	225	in	in	ADP
issue-653	107	226	status	status	NOUN
issue-653	107	227	;	;	PUNCT
issue-653	107	228	a	a	DET
issue-653	107	229	range	range	NOUN
issue-653	107	230	from	from	ADP
issue-653	107	231	0	0	NUM
issue-653	107	232	to	to	ADP
issue-653	107	233	1	1	NUM
issue-653	107	234	)	)	PUNCT
issue-653	107	235	;	;	PUNCT
issue-653	107	236	сп	сп	ADP
issue-653	107	237	–	–	PUNCT
issue-653	107	238	the	the	DET
issue-653	107	239	level	level	NOUN
issue-653	107	240	of	of	ADP
issue-653	107	241	resistance	resistance	NOUN
issue-653	107	242	to	to	PART
issue-653	107	243	change	change	VERB
issue-653	107	244	from	from	ADP
issue-653	107	245	subordinate	subordinate	ADJ
issue-653	107	246	employees	employee	NOUN
issue-653	107	247	(	(	PUNCT
issue-653	107	248	measured	measure	VERB
issue-653	107	249	by	by	ADP
issue-653	107	250	the	the	DET
issue-653	107	251	evaluation	evaluation	NOUN
issue-653	107	252	of	of	ADP
issue-653	107	253	the	the	DET
issue-653	107	254	share	share	NOUN
issue-653	107	255	of	of	ADP
issue-653	107	256	employees	employee	NOUN
issue-653	107	257	of	of	ADP
issue-653	107	258	the	the	DET
issue-653	107	259	organization	organization	NOUN
issue-653	107	260	,	,	PUNCT
issue-653	107	261	for	for	ADP
issue-653	107	262	whom	whom	PRON
issue-653	107	263	changes	change	NOUN
issue-653	107	264	can	can	AUX
issue-653	107	265	cause	cause	VERB
issue-653	107	266	an	an	DET
issue-653	107	267	unwanted	unwanted	ADJ
issue-653	107	268	increase	increase	NOUN
issue-653	107	269	in	in	ADP
issue-653	107	270	load	load	NOUN
issue-653	107	271	;	;	PUNCT
issue-653	107	272	a	a	DET
issue-653	107	273	range	range	NOUN
issue-653	107	274	from	from	ADP
issue-653	107	275	0	0	NUM
issue-653	107	276	to	to	ADP
issue-653	107	277	1	1	NUM
issue-653	107	278	)	)	PUNCT
issue-653	107	279	.	.	PUNCT
issue-653	108	1	changes	change	NOUN
issue-653	108	2	are	be	AUX
issue-653	108	3	successful	successful	ADJ
issue-653	108	4	and	and	CCONJ
issue-653	108	5	purposeful	purposeful	ADJ
issue-653	108	6	,	,	PUNCT
issue-653	108	7	if	if	SCONJ
issue-653	108	8	і	і	PROPN
issue-653	108	9	>	>	X
issue-653	108	10	1	1	NUM
issue-653	108	11	,	,	PUNCT
issue-653	108	12	and	and	CCONJ
issue-653	108	13	lead	lead	VERB
issue-653	108	14	to	to	ADP
issue-653	108	15	destabilization	destabilization	NOUN
issue-653	108	16	of	of	ADP
issue-653	108	17	the	the	DET
issue-653	108	18	state	state	NOUN
issue-653	108	19	of	of	ADP
issue-653	108	20	the	the	DET
issue-653	108	21	organization	organization	NOUN
issue-653	108	22	and	and	CCONJ
issue-653	108	23	decrease	decrease	VERB
issue-653	108	24	its	its	PRON
issue-653	108	25	efficiency	efficiency	NOUN
issue-653	108	26	,	,	PUNCT
issue-653	108	27	if	if	SCONJ
issue-653	108	28	і	і	PROPN
issue-653	108	29	<	<	X
issue-653	108	30	1	1	NUM
issue-653	108	31	.	.	SYM
issue-653	108	32	2	2	NUM
issue-653	108	33	marketing	marketing	NOUN
issue-653	108	34	efficiency	efficiency	NOUN
issue-653	108	35	ratio	ratio	NOUN
issue-653	108	36	å	å	PROPN
issue-653	108	37	ìâ	ìâ	PRON
issue-653	108	38	ìàìä	ìàìä	NOUN
issue-653	108	39	=	=	SYM
issue-653	108	40	емд	емд	ADJ
issue-653	108	41	–	–	PUNCT
issue-653	108	42	efficiency	efficiency	NOUN
issue-653	108	43	of	of	ADP
issue-653	108	44	marketing	marketing	NOUN
issue-653	108	45	activity	activity	NOUN
issue-653	108	46	at	at	ADP
issue-653	108	47	the	the	DET
issue-653	108	48	enterprise	enterprise	NOUN
issue-653	108	49	;	;	PUNCT
issue-653	108	50	мв	мв	INTJ
issue-653	108	51	–	–	PUNCT
issue-653	108	52	marketing	marketing	NOUN
issue-653	108	53	contribution	contribution	NOUN
issue-653	108	54	for	for	ADP
issue-653	108	55	a	a	DET
issue-653	108	56	period	period	NOUN
issue-653	108	57	that	that	PRON
issue-653	108	58	is	be	AUX
issue-653	108	59	defined	define	VERB
issue-653	108	60	as	as	ADP
issue-653	108	61	the	the	DET
issue-653	108	62	difference	difference	NOUN
issue-653	108	63	between	between	ADP
issue-653	108	64	sales	sale	NOUN
issue-653	108	65	volume	volume	NOUN
issue-653	108	66	,	,	PUNCT
issue-653	108	67	marketing	marketing	NOUN
issue-653	108	68	costs	cost	NOUN
issue-653	108	69	,	,	PUNCT
issue-653	108	70	and	and	CCONJ
issue-653	108	71	variable	variable	ADJ
issue-653	108	72	costs	cost	NOUN
issue-653	108	73	,	,	PUNCT
issue-653	108	74	hryvnias	hryvnia	NOUN
issue-653	108	75	;	;	PUNCT
issue-653	108	76	ма	ма	NUM
issue-653	108	77	–	–	PUNCT
issue-653	108	78	marketing	marketing	NOUN
issue-653	108	79	assets	asset	NOUN
issue-653	108	80	,	,	PUNCT
issue-653	108	81	hryvnias	hryvnia	NOUN
issue-653	108	82	.	.	PUNCT
issue-653	109	1	the	the	DET
issue-653	109	2	main	main	ADJ
issue-653	109	3	marketing	marketing	NOUN
issue-653	109	4	costs	cost	NOUN
issue-653	109	5	include	include	VERB
issue-653	109	6	:	:	PUNCT
issue-653	109	7	advertising	advertising	NOUN
issue-653	109	8	costs	cost	NOUN
issue-653	109	9	;	;	PUNCT
issue-653	109	10	costs	cost	NOUN
issue-653	109	11	associated	associate	VERB
issue-653	109	12	with	with	ADP
issue-653	109	13	sales	sale	NOUN
issue-653	109	14	promotion	promotion	NOUN
issue-653	109	15	;	;	PUNCT
issue-653	109	16	costs	cost	NOUN
issue-653	109	17	related	relate	VERB
issue-653	109	18	to	to	ADP
issue-653	109	19	the	the	DET
issue-653	109	20	organization	organization	NOUN
issue-653	109	21	of	of	ADP
issue-653	109	22	sales	sale	NOUN
issue-653	109	23	,	,	PUNCT
issue-653	109	24	including	include	VERB
issue-653	109	25	premises	premise	NOUN
issue-653	109	26	and	and	CCONJ
issue-653	109	27	intermediaries	intermediary	NOUN
issue-653	109	28	;	;	PUNCT
issue-653	109	29	marketing	market	VERB
issue-653	109	30	research	research	NOUN
issue-653	109	31	costs	cost	NOUN
issue-653	109	32	;	;	PUNCT
issue-653	109	33	the	the	DET
issue-653	109	34	shortfall	shortfall	NOUN
issue-653	109	35	in	in	ADP
issue-653	109	36	profits	profit	NOUN
issue-653	109	37	over	over	ADP
issue-653	109	38	discounts	discount	NOUN
issue-653	109	39	;	;	PUNCT
issue-653	109	40	costs	cost	NOUN
issue-653	109	41	for	for	ADP
issue-653	109	42	preventing	prevent	VERB
issue-653	109	43	bad	bad	ADJ
issue-653	109	44	debts	debt	NOUN
issue-653	109	45	.	.	PUNCT
issue-653	110	1	marketing	marketing	NOUN
issue-653	110	2	assets	asset	NOUN
issue-653	110	3	(	(	PUNCT
issue-653	110	4	ma	ma	PROPN
issue-653	110	5	)	)	PUNCT
issue-653	110	6	include	include	VERB
issue-653	110	7	:	:	PUNCT
issue-653	110	8	stocks	stock	NOUN
issue-653	110	9	of	of	ADP
issue-653	110	10	finished	finished	ADJ
issue-653	110	11	products	product	NOUN
issue-653	110	12	;	;	PUNCT
issue-653	110	13	accounts	account	NOUN
issue-653	110	14	receivable	receivable	ADJ
issue-653	110	15	;	;	PUNCT
issue-653	110	16	vehicles	vehicle	NOUN
issue-653	110	17	used	use	VERB
issue-653	110	18	to	to	PART
issue-653	110	19	organize	organize	VERB
issue-653	110	20	sales	sale	NOUN
issue-653	110	21	and	and	CCONJ
issue-653	110	22	distribution	distribution	NOUN
issue-653	110	23	of	of	ADP
issue-653	110	24	goods	good	NOUN
issue-653	110	25	.	.	PUNCT
issue-653	111	1	the	the	DET
issue-653	111	2	growth	growth	NOUN
issue-653	111	3	of	of	ADP
issue-653	111	4	the	the	DET
issue-653	111	5	ratio	ratio	NOUN
issue-653	111	6	(	(	PUNCT
issue-653	111	7	in	in	ADP
issue-653	111	8	dynamics	dynamic	NOUN
issue-653	111	9	)	)	PUNCT
issue-653	111	10	indicates	indicate	VERB
issue-653	111	11	the	the	DET
issue-653	111	12	correct	correct	ADJ
issue-653	111	13	marketing	marketing	NOUN
issue-653	111	14	strategy	strategy	NOUN
issue-653	111	15	,	,	PUNCT
issue-653	111	16	and	and	CCONJ
issue-653	111	17	its	its	PRON
issue-653	111	18	reduction	reduction	NOUN
issue-653	111	19	is	be	AUX
issue-653	111	20	a	a	DET
issue-653	111	21	signal	signal	NOUN
issue-653	111	22	for	for	ADP
issue-653	111	23	its	its	PRON
issue-653	111	24	revision	revision	NOUN
issue-653	111	25	in	in	ADP
issue-653	111	26	order	order	NOUN
issue-653	111	27	to	to	PART
issue-653	111	28	improve	improve	VERB
issue-653	111	29	3	3	NUM
issue-653	111	30	management	management	NOUN
issue-653	111	31	process	process	NOUN
issue-653	111	32	productivity	productivity	NOUN
issue-653	111	33	ratio	ratio	NOUN
issue-653	111	34	evaluates	evaluate	VERB
issue-653	111	35	the	the	DET
issue-653	111	36	cost	cost	NOUN
issue-653	111	37	-	-	PUNCT
issue-653	111	38	effectiveness	effectiveness	NOUN
issue-653	111	39	of	of	ADP
issue-653	111	40	the	the	DET
issue-653	111	41	management	management	NOUN
issue-653	111	42	process	process	NOUN
issue-653	111	43	ê	ê	NOUN
issue-653	111	44	ìâ	ìâ	ADP
issue-653	111	45	âïð	âïð	NOUN
issue-653	111	46	àó	àó	ADP
issue-653	111	47	1	1	NUM
issue-653	111	48	=	=	SYM
issue-653	111	49	кпр1	кпр1	PROPN
issue-653	111	50	–	–	PUNCT
issue-653	111	51	management	management	NOUN
issue-653	111	52	process	process	NOUN
issue-653	111	53	productivity	productivity	NOUN
issue-653	111	54	ratio	ratio	NOUN
issue-653	111	55	;	;	PUNCT
issue-653	111	56	мв	мв	X
issue-653	111	57	–	–	PUNCT
issue-653	111	58	marketing	marketing	NOUN
issue-653	111	59	contribution	contribution	NOUN
issue-653	111	60	for	for	ADP
issue-653	111	61	a	a	DET
issue-653	111	62	period	period	NOUN
issue-653	111	63	,	,	PUNCT
issue-653	111	64	hryvnias	hryvnia	NOUN
issue-653	111	65	;	;	PUNCT
issue-653	111	66	bay	bay	NOUN
issue-653	111	67	–	–	PUNCT
issue-653	111	68	costs	cost	NOUN
issue-653	111	69	of	of	ADP
issue-653	111	70	operation	operation	NOUN
issue-653	111	71	of	of	ADP
issue-653	111	72	the	the	DET
issue-653	111	73	md	md	PROPN
issue-653	111	74	managerial	managerial	PROPN
issue-653	111	75	apparatus	apparatus	PROPN
issue-653	111	76	,	,	PUNCT
issue-653	111	77	hryvnias	hryvnia	NOUN
issue-653	111	78	.	.	PUNCT
issue-653	112	1	the	the	PRON
issue-653	112	2	higher	high	ADJ
issue-653	112	3	the	the	DET
issue-653	112	4	ratio	ratio	NOUN
issue-653	112	5	,	,	PUNCT
issue-653	112	6	the	the	PRON
issue-653	112	7	higher	high	ADJ
issue-653	112	8	the	the	DET
issue-653	112	9	md	md	PROPN
issue-653	112	10	management	management	NOUN
issue-653	112	11	process	process	NOUN
issue-653	112	12	productivity	productivity	NOUN
issue-653	112	13	4	4	NUM
issue-653	112	14	division	division	NOUN
issue-653	112	15	productivity	productivity	NOUN
issue-653	112	16	ratio	ratio	NOUN
issue-653	112	17	evaluates	evaluate	VERB
issue-653	112	18	the	the	DET
issue-653	112	19	performance	performance	NOUN
issue-653	112	20	of	of	ADP
issue-653	112	21	the	the	DET
issue-653	112	22	managerial	managerial	ADJ
issue-653	112	23	apparatus	apparatus	NOUN
issue-653	112	24	of	of	ADP
issue-653	112	25	the	the	DET
issue-653	112	26	marketing	marketing	NOUN
issue-653	112	27	department	department	NOUN
issue-653	112	28	ê	ê	NOUN
issue-653	112	29	ìâ	ìâ	PROPN
issue-653	112	30	â	â	ADP
issue-653	112	31	âïð	âïð	NOUN
issue-653	112	32	àó	àó	PRON
issue-653	112	33	ìì	ìì	ADP
issue-653	112	34	2	2	NUM
issue-653	112	35	=	=	SYM
issue-653	112	36	+	+	NUM
issue-653	112	37	кпр2	кпр2	NOUN
issue-653	112	38	–	–	PUNCT
issue-653	112	39	the	the	DET
issue-653	112	40	division	division	NOUN
issue-653	112	41	’s	’s	PART
issue-653	112	42	managerial	managerial	ADJ
issue-653	112	43	apparatus	apparatus	NOUN
issue-653	112	44	productivity	productivity	NOUN
issue-653	112	45	ratio	ratio	NOUN
issue-653	112	46	;	;	PUNCT
issue-653	112	47	мв	мв	X
issue-653	112	48	–	–	PUNCT
issue-653	112	49	marketing	marketing	NOUN
issue-653	112	50	contribution	contribution	NOUN
issue-653	112	51	for	for	ADP
issue-653	112	52	a	a	DET
issue-653	112	53	period	period	NOUN
issue-653	112	54	,	,	PUNCT
issue-653	112	55	hryvnias	hryvnia	NOUN
issue-653	112	56	;	;	PUNCT
issue-653	112	57	bay	bay	NOUN
issue-653	112	58	–	–	PUNCT
issue-653	112	59	costs	cost	NOUN
issue-653	112	60	of	of	ADP
issue-653	112	61	operation	operation	NOUN
issue-653	112	62	of	of	ADP
issue-653	112	63	the	the	DET
issue-653	112	64	md	md	PROPN
issue-653	112	65	managerial	managerial	PROPN
issue-653	112	66	apparatus	apparatus	PROPN
issue-653	112	67	,	,	PUNCT
issue-653	112	68	hryvnias	hryvnia	NOUN
issue-653	112	69	;	;	PUNCT
issue-653	112	70	вмм	вмм	NOUN
issue-653	112	71	–	–	PUNCT
issue-653	112	72	marketing	marketing	NOUN
issue-653	112	73	costs	cost	NOUN
issue-653	112	74	.	.	PUNCT
issue-653	113	1	the	the	PRON
issue-653	113	2	higher	high	ADJ
issue-653	113	3	the	the	DET
issue-653	113	4	ratio	ratio	NOUN
issue-653	113	5	,	,	PUNCT
issue-653	113	6	the	the	PRON
issue-653	113	7	higher	high	ADJ
issue-653	113	8	the	the	DET
issue-653	113	9	md	md	PROPN
issue-653	113	10	productivity	productivity	NOUN
issue-653	113	11	5	5	NUM
issue-653	113	12	executive	executive	NOUN
issue-653	113	13	efficiency	efficiency	NOUN
issue-653	113	14	ratio	ratio	NOUN
issue-653	113	15	characterizes	characterize	VERB
issue-653	113	16	the	the	DET
issue-653	113	17	adequate	adequate	ADJ
issue-653	113	18	response	response	NOUN
issue-653	113	19	of	of	ADP
issue-653	113	20	the	the	DET
issue-653	113	21	managerial	managerial	ADJ
issue-653	113	22	apparatus	apparatus	NOUN
issue-653	113	23	to	to	PART
issue-653	113	24	market	market	NOUN
issue-653	113	25	needs	need	VERB
issue-653	113	26	ê	ê	NOUN
issue-653	113	27	ì	ì	NOUN
issue-653	113	28	ìâä	ìâä	NOUN
issue-653	113	29	â÷	â÷	ADV
issue-653	113	30	ïë	ïë	NOUN
issue-653	113	31	=	=	PUNCT
issue-653	113	32	квд	квд	ADV
issue-653	113	33	–	–	PUNCT
issue-653	113	34	executive	executive	ADJ
issue-653	113	35	efficiency	efficiency	NOUN
issue-653	113	36	ratio	ratio	NOUN
issue-653	113	37	;	;	PUNCT
issue-653	113	38	мвч	мвч	PROPN
issue-653	113	39	–	–	PUNCT
issue-653	113	40	the	the	DET
issue-653	113	41	number	number	NOUN
issue-653	113	42	of	of	ADP
issue-653	113	43	marketing	marketing	NOUN
issue-653	113	44	activities	activity	NOUN
issue-653	113	45	conducted	conduct	VERB
issue-653	113	46	on	on	ADP
issue-653	113	47	time	time	NOUN
issue-653	113	48	,	,	PUNCT
issue-653	113	49	units	unit	NOUN
issue-653	113	50	;	;	PUNCT
issue-653	113	51	мпл	мпл	NUM
issue-653	113	52	–	–	PUNCT
issue-653	113	53	the	the	DET
issue-653	113	54	number	number	NOUN
issue-653	113	55	of	of	ADP
issue-653	113	56	marketing	marketing	NOUN
issue-653	113	57	activities	activity	NOUN
issue-653	113	58	to	to	PART
issue-653	113	59	be	be	AUX
issue-653	113	60	implemented	implement	VERB
issue-653	113	61	in	in	ADP
issue-653	113	62	the	the	DET
issue-653	113	63	reporting	reporting	NOUN
issue-653	113	64	period	period	NOUN
issue-653	113	65	according	accord	VERB
issue-653	113	66	to	to	ADP
issue-653	113	67	the	the	DET
issue-653	113	68	plan	plan	NOUN
issue-653	113	69	,	,	PUNCT
issue-653	113	70	units	unit	NOUN
issue-653	113	71	.	.	PUNCT
issue-653	114	1	the	the	DET
issue-653	114	2	value	value	NOUN
issue-653	114	3	of	of	ADP
issue-653	114	4	the	the	DET
issue-653	114	5	ratio	ratio	NOUN
issue-653	114	6	can	can	AUX
issue-653	114	7	range	range	VERB
issue-653	114	8	from	from	ADP
issue-653	114	9	0	0	NUM
issue-653	114	10	to	to	ADP
issue-653	114	11	1	1	NUM
issue-653	114	12	;	;	PUNCT
issue-653	114	13	the	the	PRON
issue-653	114	14	closer	close	ADJ
issue-653	114	15	it	it	PRON
issue-653	114	16	is	be	AUX
issue-653	114	17	to	to	ADP
issue-653	114	18	1	1	NUM
issue-653	114	19	,	,	PUNCT
issue-653	114	20	the	the	DET
issue-653	114	21	higher	high	ADJ
issue-653	114	22	is	be	AUX
issue-653	114	23	the	the	DET
issue-653	114	24	level	level	NOUN
issue-653	114	25	of	of	ADP
issue-653	114	26	performance	performance	NOUN
issue-653	114	27	discipline	discipline	NOUN
issue-653	114	28	,	,	PUNCT
issue-653	114	29	hence	hence	ADV
issue-653	114	30	the	the	DET
issue-653	114	31	level	level	NOUN
issue-653	114	32	of	of	ADP
issue-653	114	33	quality	quality	NOUN
issue-653	114	34	of	of	ADP
issue-653	114	35	division	division	NOUN
issue-653	114	36	management	management	NOUN
issue-653	114	37	source	source	NOUN
issue-653	114	38	:	:	PUNCT
issue-653	114	39	developed	develop	VERB
issue-653	114	40	by	by	ADP
issue-653	114	41	the	the	DET
issue-653	114	42	authors	author	NOUN
issue-653	114	43	baltic	baltic	PROPN
issue-653	114	44	journal	journal	PROPN
issue-653	114	45	of	of	ADP
issue-653	114	46	economic	economic	ADJ
issue-653	114	47	studies	study	NOUN
issue-653	114	48	201	201	NUM
issue-653	114	49	vol	vol	NOUN
issue-653	114	50	.	.	PROPN
issue-653	115	1	5	5	NUM
issue-653	115	2	,	,	PUNCT
issue-653	115	3	no	no	INTJ
issue-653	115	4	.	.	NOUN
issue-653	115	5	2	2	NUM
issue-653	115	6	,	,	PUNCT
issue-653	115	7	2019	2019	NUM
issue-653	115	8	evaluation	evaluation	NOUN
issue-653	115	9	of	of	ADP
issue-653	115	10	the	the	DET
issue-653	115	11	enterprise	enterprise	NOUN
issue-653	115	12	corporate	corporate	ADJ
issue-653	115	13	image	image	NOUN
issue-653	115	14	and	and	CCONJ
issue-653	115	15	each	each	DET
issue-653	115	16	its	its	PRON
issue-653	115	17	component	component	NOUN
issue-653	115	18	is	be	AUX
issue-653	115	19	determined	determine	VERB
issue-653	115	20	as	as	ADP
issue-653	115	21	mean	mean	ADJ
issue-653	115	22	value	value	NOUN
issue-653	115	23	:	:	PUNCT
issue-653	115	24	b	b	PROPN
issue-653	115	25	mn	mn	PROPN
issue-653	115	26	b	b	PROPN
issue-653	116	1	i	i	PRON
issue-653	116	2	m	m	VERB
issue-653	116	3	j	j	VERB
issue-653	116	4	n	n	X
issue-653	116	5	ij=	ij=	PROPN
issue-653	116	6	=	=	PROPN
issue-653	117	1	=	=	SYM
issue-653	117	2	∑∑1	∑∑1	PUNCT
issue-653	117	3	1	1	NUM
issue-653	117	4	1	1	NUM
issue-653	117	5	,	,	PUNCT
issue-653	117	6	(	(	PUNCT
issue-653	117	7	1	1	X
issue-653	117	8	)	)	PUNCT
issue-653	117	9	where	where	SCONJ
issue-653	117	10	bij	bij	NOUN
issue-653	117	11	–	–	PUNCT
issue-653	117	12	score	score	NOUN
issue-653	117	13	of	of	ADP
issue-653	117	14	the	the	DET
issue-653	117	15	j	j	PROPN
issue-653	117	16	-	-	PUNCT
issue-653	117	17	th	th	VERB
issue-653	117	18	expert	expert	NOUN
issue-653	117	19	of	of	ADP
issue-653	117	20	the	the	DET
issue-653	117	21	degree	degree	NOUN
issue-653	117	22	of	of	ADP
issue-653	117	23	correspondence	correspondence	NOUN
issue-653	117	24	of	of	ADP
issue-653	117	25	the	the	DET
issue-653	117	26	і	і	PROPN
issue-653	117	27	-	-	PUNCT
issue-653	117	28	th	th	VERB
issue-653	117	29	parameter	parameter	NOUN
issue-653	117	30	with	with	ADP
issue-653	117	31	the	the	DET
issue-653	117	32	positive	positive	ADJ
issue-653	117	33	image	image	NOUN
issue-653	117	34	;	;	PUNCT
issue-653	117	35	n	n	X
issue-653	117	36	–	–	PUNCT
issue-653	117	37	the	the	DET
issue-653	117	38	number	number	NOUN
issue-653	117	39	of	of	ADP
issue-653	117	40	experts	expert	NOUN
issue-653	117	41	;	;	PUNCT
issue-653	117	42	m	m	X
issue-653	117	43	–	–	PUNCT
issue-653	117	44	the	the	DET
issue-653	117	45	number	number	NOUN
issue-653	117	46	of	of	ADP
issue-653	117	47	parameters	parameter	NOUN
issue-653	117	48	under	under	ADP
issue-653	117	49	consideration	consideration	NOUN
issue-653	117	50	.	.	PUNCT
issue-653	118	1	on	on	ADP
issue-653	118	2	the	the	DET
issue-653	118	3	basis	basis	NOUN
issue-653	118	4	of	of	ADP
issue-653	118	5	mean	mean	ADJ
issue-653	118	6	value	value	NOUN
issue-653	118	7	obtained	obtain	VERB
issue-653	118	8	,	,	PUNCT
issue-653	118	9	conclusions	conclusion	NOUN
issue-653	118	10	are	be	AUX
issue-653	118	11	made	make	VERB
issue-653	118	12	on	on	ADP
issue-653	118	13	the	the	DET
issue-653	118	14	degree	degree	NOUN
issue-653	118	15	of	of	ADP
issue-653	118	16	correspondence	correspondence	NOUN
issue-653	118	17	of	of	ADP
issue-653	118	18	the	the	DET
issue-653	118	19	real	real	ADJ
issue-653	118	20	enterprise	enterprise	NOUN
issue-653	118	21	image	image	NOUN
issue-653	118	22	with	with	ADP
issue-653	118	23	the	the	DET
issue-653	118	24	positive	positive	ADJ
issue-653	118	25	one	one	NOUN
issue-653	118	26	according	accord	VERB
issue-653	118	27	to	to	ADP
issue-653	118	28	the	the	DET
issue-653	118	29	scale	scale	NOUN
issue-653	118	30	presented	present	VERB
issue-653	118	31	in	in	ADP
issue-653	118	32	the	the	DET
issue-653	118	33	work	work	NOUN
issue-653	118	34	(	(	PUNCT
issue-653	118	35	shkardun	shkardun	PROPN
issue-653	118	36	,	,	PUNCT
issue-653	118	37	2001	2001	NUM
issue-653	118	38	)	)	PUNCT
issue-653	118	39	.	.	PUNCT
issue-653	119	1	indicator	indicator	NOUN
issue-653	119	2	“	"	PUNCT
issue-653	119	3	building	build	VERB
issue-653	119	4	market	market	NOUN
issue-653	119	5	strength	strength	NOUN
issue-653	119	6	”	"	PUNCT
issue-653	119	7	is	be	AUX
issue-653	119	8	evaluated	evaluate	VERB
issue-653	119	9	from	from	ADP
issue-653	119	10	the	the	DET
issue-653	119	11	viewpoint	viewpoint	NOUN
issue-653	119	12	of	of	ADP
issue-653	119	13	the	the	DET
issue-653	119	14	emergence	emergence	NOUN
issue-653	119	15	of	of	ADP
issue-653	119	16	new	new	ADJ
issue-653	119	17	markets	market	NOUN
issue-653	119	18	and	and	CCONJ
issue-653	119	19	capturing	capture	VERB
issue-653	119	20	new	new	ADJ
issue-653	119	21	consumer	consumer	NOUN
issue-653	119	22	segments	segment	NOUN
issue-653	119	23	.	.	PUNCT
issue-653	120	1	indicator	indicator	NOUN
issue-653	120	2	value	value	NOUN
issue-653	120	3	can	can	AUX
issue-653	120	4	be	be	AUX
issue-653	120	5	identified	identify	VERB
issue-653	120	6	with	with	ADP
issue-653	120	7	the	the	DET
issue-653	120	8	help	help	NOUN
issue-653	120	9	of	of	ADP
issue-653	120	10	production	production	NOUN
issue-653	120	11	volume	volume	NOUN
issue-653	120	12	indicator	indicator	NOUN
issue-653	120	13	through	through	ADP
issue-653	120	14	the	the	DET
issue-653	120	15	ratio	ratio	NOUN
issue-653	120	16	of	of	ADP
issue-653	120	17	actual	actual	ADJ
issue-653	120	18	production	production	NOUN
issue-653	120	19	volume	volume	NOUN
issue-653	120	20	to	to	ADP
issue-653	120	21	the	the	DET
issue-653	120	22	planned	plan	VERB
issue-653	120	23	one	one	NUM
issue-653	120	24	at	at	ADP
issue-653	120	25	the	the	DET
issue-653	120	26	moment	moment	NOUN
issue-653	120	27	of	of	ADP
issue-653	120	28	the	the	DET
issue-653	120	29	study	study	NOUN
issue-653	120	30	.	.	PUNCT
issue-653	121	1	in	in	ADP
issue-653	121	2	order	order	NOUN
issue-653	121	3	to	to	PART
issue-653	121	4	evaluate	evaluate	VERB
issue-653	121	5	information	information	NOUN
issue-653	121	6	base	base	NOUN
issue-653	121	7	update	update	NOUN
issue-653	121	8	,	,	PUNCT
issue-653	121	9	it	it	PRON
issue-653	121	10	is	be	AUX
issue-653	121	11	proposed	propose	VERB
issue-653	121	12	to	to	PART
issue-653	121	13	use	use	VERB
issue-653	121	14	the	the	DET
issue-653	121	15	following	follow	VERB
issue-653	121	16	scoring	scoring	NOUN
issue-653	121	17	system	system	NOUN
issue-653	121	18	:	:	PUNCT
issue-653	121	19	“	"	PUNCT
issue-653	121	20	1	1	NUM
issue-653	121	21	”	"	PUNCT
issue-653	121	22	–	–	PUNCT
issue-653	121	23	“	"	PUNCT
issue-653	121	24	information	information	NOUN
issue-653	121	25	base	base	NOUN
issue-653	121	26	is	be	AUX
issue-653	121	27	updated	update	VERB
issue-653	121	28	regularly	regularly	ADV
issue-653	121	29	”	"	PUNCT
issue-653	121	30	;	;	PUNCT
issue-653	121	31	“	"	PUNCT
issue-653	121	32	0.5	0.5	NUM
issue-653	121	33	”	"	PUNCT
issue-653	121	34	–	–	PUNCT
issue-653	121	35	“	"	PUNCT
issue-653	121	36	information	information	NOUN
issue-653	121	37	base	base	NOUN
issue-653	121	38	is	be	AUX
issue-653	121	39	updated	update	VERB
issue-653	121	40	on	on	ADP
issue-653	121	41	request	request	NOUN
issue-653	121	42	”	"	PUNCT
issue-653	121	43	;	;	PUNCT
issue-653	121	44	“	"	PUNCT
issue-653	121	45	0.25	0.25	NUM
issue-653	121	46	”	"	PUNCT
issue-653	121	47	–	–	PUNCT
issue-653	121	48	“	"	PUNCT
issue-653	121	49	information	information	NOUN
issue-653	121	50	base	base	NOUN
issue-653	121	51	is	be	AUX
issue-653	121	52	not	not	PART
issue-653	121	53	updated	update	VERB
issue-653	121	54	at	at	ADV
issue-653	121	55	all	all	ADV
issue-653	121	56	.	.	PUNCT
issue-653	121	57	”	"	PUNCT
issue-653	122	1	development	development	NOUN
issue-653	122	2	of	of	ADP
issue-653	122	3	partnership	partnership	NOUN
issue-653	122	4	relations	relation	NOUN
issue-653	122	5	can	can	AUX
issue-653	122	6	be	be	AUX
issue-653	122	7	evaluated	evaluate	VERB
issue-653	122	8	as	as	SCONJ
issue-653	122	9	follows	follow	VERB
issue-653	122	10	:	:	PUNCT
issue-653	122	11	“	"	PUNCT
issue-653	122	12	1	1	NUM
issue-653	122	13	”	"	PUNCT
issue-653	122	14	–	–	PUNCT
issue-653	122	15	partnership	partnership	NOUN
issue-653	122	16	relations	relation	NOUN
issue-653	122	17	are	be	AUX
issue-653	122	18	evaluated	evaluate	VERB
issue-653	122	19	positively	positively	ADV
issue-653	122	20	,	,	PUNCT
issue-653	122	21	are	be	AUX
issue-653	122	22	stable	stable	ADJ
issue-653	122	23	,	,	PUNCT
issue-653	122	24	constructive	constructive	ADJ
issue-653	122	25	,	,	PUNCT
issue-653	122	26	constantly	constantly	ADV
issue-653	122	27	renewed	renew	VERB
issue-653	122	28	with	with	ADP
issue-653	122	29	constant	constant	ADJ
issue-653	122	30	partners	partner	NOUN
issue-653	122	31	;	;	PUNCT
issue-653	122	32	“	"	PUNCT
issue-653	122	33	0.5	0.5	NUM
issue-653	122	34	”	"	PUNCT
issue-653	122	35	–	–	PUNCT
issue-653	122	36	partnership	partnership	NOUN
issue-653	122	37	relations	relation	NOUN
issue-653	122	38	extend	extend	VERB
issue-653	122	39	–	–	PUNCT
issue-653	122	40	new	new	ADJ
issue-653	122	41	partners	partner	NOUN
issue-653	122	42	are	be	AUX
issue-653	122	43	attracted	attract	VERB
issue-653	122	44	;	;	PUNCT
issue-653	122	45	“	"	PUNCT
issue-653	122	46	0.25	0.25	NUM
issue-653	122	47	”	"	PUNCT
issue-653	122	48	–	–	PUNCT
issue-653	122	49	partnership	partnership	NOUN
issue-653	122	50	relations	relation	NOUN
issue-653	122	51	worsen	worsen	VERB
issue-653	122	52	–	–	PUNCT
issue-653	122	53	contracts	contract	NOUN
issue-653	122	54	are	be	AUX
issue-653	122	55	broken	break	VERB
issue-653	122	56	.	.	PUNCT
issue-653	123	1	the	the	DET
issue-653	123	2	results	result	NOUN
issue-653	123	3	obtained	obtain	VERB
issue-653	123	4	allow	allow	VERB
issue-653	123	5	drawing	draw	VERB
issue-653	123	6	a	a	DET
issue-653	123	7	conclusion	conclusion	NOUN
issue-653	123	8	that	that	SCONJ
issue-653	123	9	the	the	DET
issue-653	123	10	formation	formation	NOUN
issue-653	123	11	of	of	ADP
issue-653	123	12	the	the	DET
issue-653	123	13	marketing	marketing	NOUN
issue-653	123	14	department	department	NOUN
issue-653	123	15	at	at	ADP
issue-653	123	16	the	the	DET
issue-653	123	17	industrial	industrial	ADJ
issue-653	123	18	enterprise	enterprise	NOUN
issue-653	123	19	allowed	allow	VERB
issue-653	123	20	improving	improve	VERB
issue-653	123	21	the	the	DET
issue-653	123	22	efficiency	efficiency	NOUN
issue-653	123	23	of	of	ADP
issue-653	123	24	marketing	marketing	NOUN
issue-653	123	25	activity	activity	NOUN
issue-653	123	26	at	at	ADP
issue-653	123	27	the	the	DET
issue-653	123	28	enterprise	enterprise	NOUN
issue-653	123	29	because	because	SCONJ
issue-653	123	30	values	value	NOUN
issue-653	123	31	of	of	ADP
issue-653	123	32	indicators	indicator	NOUN
issue-653	123	33	have	have	VERB
issue-653	123	34	a	a	DET
issue-653	123	35	positive	positive	ADJ
issue-653	123	36	trend	trend	NOUN
issue-653	123	37	.	.	PUNCT
issue-653	124	1	for	for	ADP
issue-653	124	2	determining	determine	VERB
issue-653	124	3	the	the	DET
issue-653	124	4	generalized	generalized	ADJ
issue-653	124	5	quantitative	quantitative	ADJ
issue-653	124	6	evaluation	evaluation	NOUN
issue-653	124	7	of	of	ADP
issue-653	124	8	the	the	DET
issue-653	124	9	development	development	NOUN
issue-653	124	10	of	of	ADP
issue-653	124	11	the	the	DET
issue-653	124	12	marketing	marketing	NOUN
issue-653	124	13	department	department	NOUN
issue-653	124	14	,	,	PUNCT
issue-653	124	15	it	it	PRON
issue-653	124	16	is	be	AUX
issue-653	124	17	proposed	propose	VERB
issue-653	124	18	to	to	PART
issue-653	124	19	calculate	calculate	VERB
issue-653	124	20	integrated	integrate	VERB
issue-653	124	21	development	development	NOUN
issue-653	124	22	indicator	indicator	NOUN
issue-653	124	23	of	of	ADP
issue-653	124	24	the	the	DET
issue-653	124	25	marketing	marketing	NOUN
issue-653	124	26	department	department	NOUN
issue-653	124	27	as	as	ADP
issue-653	124	28	a	a	DET
issue-653	124	29	sum	sum	NOUN
issue-653	124	30	of	of	ADP
issue-653	124	31	the	the	DET
issue-653	124	32	ratio	ratio	NOUN
issue-653	124	33	of	of	ADP
issue-653	124	34	marketing	marketing	NOUN
issue-653	124	35	department	department	NOUN
issue-653	124	36	’s	’s	PART
issue-653	124	37	performance	performance	NOUN
issue-653	124	38	evaluation	evaluation	NOUN
issue-653	124	39	indicators	indicator	NOUN
issue-653	124	40	,	,	PUNCT
issue-653	124	41	considered	consider	VERB
issue-653	124	42	in	in	ADP
issue-653	124	43	dynamics	dynamic	NOUN
issue-653	124	44	,	,	PUNCT
issue-653	124	45	multiplied	multiply	VERB
issue-653	124	46	by	by	ADP
issue-653	124	47	their	their	PRON
issue-653	124	48	weighting	weighting	NOUN
issue-653	124	49	coefficients	coefficient	NOUN
issue-653	124	50	:	:	PUNCT
issue-653	125	1	r	r	X
issue-653	125	2	k	k	PROPN
issue-653	125	3	a	a	DET
issue-653	125	4	aj	aj	PROPN
issue-653	125	5	jt	jt	PROPN
issue-653	125	6	j	j	PROPN
issue-653	125	7	tj	tj	PROPN
issue-653	125	8	n	n	PROPN
issue-653	125	9	=	=	SYM
issue-653	125	10	⋅	⋅	PROPN
issue-653	125	11	+	+	PROPN
issue-653	125	12	=	=	SYM
issue-653	125	13	∑	∑	SYM
issue-653	125	14	11	11	NUM
issue-653	125	15	,	,	PUNCT
issue-653	125	16	(	(	PUNCT
issue-653	125	17	2	2	X
issue-653	125	18	)	)	PUNCT
issue-653	125	19	where	where	SCONJ
issue-653	125	20	r	r	NOUN
issue-653	125	21	–	–	PUNCT
issue-653	125	22	integrated	integrate	VERB
issue-653	125	23	development	development	NOUN
issue-653	125	24	indicator	indicator	NOUN
issue-653	125	25	of	of	ADP
issue-653	125	26	the	the	DET
issue-653	125	27	marketing	marketing	NOUN
issue-653	125	28	department	department	NOUN
issue-653	125	29	;	;	PUNCT
issue-653	125	30	n	n	CCONJ
issue-653	125	31	–	–	PUNCT
issue-653	125	32	number	number	NOUN
issue-653	125	33	of	of	ADP
issue-653	125	34	indicators	indicator	NOUN
issue-653	125	35	of	of	ADP
issue-653	125	36	performance	performance	NOUN
issue-653	125	37	evaluation	evaluation	NOUN
issue-653	125	38	of	of	ADP
issue-653	125	39	the	the	DET
issue-653	125	40	marketing	marketing	NOUN
issue-653	125	41	department	department	NOUN
issue-653	125	42	;	;	PUNCT
issue-653	125	43	ajt	ajt	PROPN
issue-653	125	44	–	–	PUNCT
issue-653	125	45	standardized	standardized	ADJ
issue-653	125	46	value	value	NOUN
issue-653	125	47	of	of	ADP
issue-653	125	48	the	the	DET
issue-653	125	49	j	j	PROPN
issue-653	125	50	-	-	PUNCT
issue-653	125	51	th	th	VERB
issue-653	125	52	ratio	ratio	NOUN
issue-653	125	53	in	in	ADP
issue-653	125	54	the	the	DET
issue-653	125	55	period	period	NOUN
issue-653	125	56	t	t	NOUN
issue-653	125	57	;	;	PUNCT
issue-653	125	58	ajt	ajt	PROPN
issue-653	125	59	−1	−1	NOUN
issue-653	125	60	–	–	PUNCT
issue-653	125	61	standardized	standardized	ADJ
issue-653	125	62	value	value	NOUN
issue-653	125	63	of	of	ADP
issue-653	125	64	the	the	DET
issue-653	125	65	j	j	PROPN
issue-653	125	66	-	-	PUNCT
issue-653	125	67	th	th	VERB
issue-653	125	68	ratio	ratio	NOUN
issue-653	125	69	in	in	ADP
issue-653	125	70	the	the	DET
issue-653	125	71	period	period	NOUN
issue-653	125	72	(	(	PUNCT
issue-653	125	73	t+1	t+1	NUM
issue-653	125	74	)	)	PUNCT
issue-653	125	75	;	;	PUNCT
issue-653	125	76	k	k	PROPN
issue-653	125	77	j	j	PROPN
issue-653	125	78	–	–	PUNCT
issue-653	125	79	weighting	weight	VERB
issue-653	125	80	coefficient	coefficient	NOUN
issue-653	125	81	of	of	ADP
issue-653	125	82	the	the	DET
issue-653	125	83	j	j	PROPN
issue-653	125	84	-	-	PUNCT
issue-653	125	85	th	th	VERB
issue-653	125	86	ratio	ratio	NOUN
issue-653	125	87	,	,	PUNCT
issue-653	125	88	which	which	DET
issue-653	125	89	values	value	NOUN
issue-653	125	90	are	be	AUX
issue-653	125	91	relevant	relevant	ADJ
issue-653	125	92	for	for	ADP
issue-653	125	93	the	the	DET
issue-653	125	94	period	period	NOUN
issue-653	125	95	[	[	X
issue-653	125	96	t	t	X
issue-653	125	97	;	;	PUNCT
issue-653	125	98	t+1	t+1	X
issue-653	125	99	]	]	X
issue-653	125	100	(	(	PUNCT
issue-653	125	101	weighting	weight	VERB
issue-653	125	102	coefficients	coefficient	NOUN
issue-653	125	103	are	be	AUX
issue-653	125	104	distributed	distribute	VERB
issue-653	125	105	by	by	ADP
issue-653	125	106	experts	expert	NOUN
issue-653	125	107	(	(	PUNCT
issue-653	125	108	management	management	NOUN
issue-653	125	109	or	or	CCONJ
issue-653	125	110	a	a	DET
issue-653	125	111	person	person	NOUN
issue-653	125	112	who	who	PRON
issue-653	125	113	conduct	conduct	VERB
issue-653	125	114	research	research	NOUN
issue-653	125	115	)	)	PUNCT
issue-653	125	116	depending	depend	VERB
issue-653	125	117	on	on	ADP
issue-653	125	118	the	the	DET
issue-653	125	119	set	set	ADJ
issue-653	125	120	objectives	objective	NOUN
issue-653	125	121	of	of	ADP
issue-653	125	122	the	the	DET
issue-653	125	123	marketing	marketing	NOUN
issue-653	125	124	department	department	NOUN
issue-653	125	125	for	for	ADP
issue-653	125	126	an	an	DET
issue-653	125	127	estimated	estimate	VERB
issue-653	125	128	period	period	NOUN
issue-653	125	129	in	in	ADP
issue-653	125	130	each	each	DET
issue-653	125	131	case	case	NOUN
issue-653	125	132	separately	separately	ADV
issue-653	125	133	)	)	PUNCT
issue-653	125	134	.	.	PUNCT
issue-653	126	1	since	since	SCONJ
issue-653	126	2	the	the	DET
issue-653	126	3	ratios	ratio	NOUN
issue-653	126	4	of	of	ADP
issue-653	126	5	performance	performance	NOUN
issue-653	126	6	evaluation	evaluation	NOUN
issue-653	126	7	of	of	ADP
issue-653	126	8	the	the	DET
issue-653	126	9	marketing	marketing	NOUN
issue-653	126	10	department	department	NOUN
issue-653	126	11	are	be	AUX
issue-653	126	12	stimulators	stimulator	NOUN
issue-653	126	13	,	,	PUNCT
issue-653	126	14	let	let	VERB
issue-653	126	15	us	we	PRON
issue-653	126	16	apply	apply	VERB
issue-653	126	17	standardization	standardization	NOUN
issue-653	126	18	of	of	ADP
issue-653	126	19	data	datum	NOUN
issue-653	126	20	by	by	ADP
issue-653	126	21	using	use	VERB
issue-653	126	22	the	the	DET
issue-653	126	23	following	follow	VERB
issue-653	126	24	formula	formula	NOUN
issue-653	126	25	:	:	PUNCT
issue-653	126	26	p	p	X
issue-653	126	27	q	q	PROPN
issue-653	127	1	qj	qj	PROPN
issue-653	127	2	j	j	PROPN
issue-653	127	3	j	j	PROPN
issue-653	127	4	=	=	SYM
issue-653	127	5	max	max	PROPN
issue-653	127	6	,	,	PUNCT
issue-653	127	7	(	(	PUNCT
issue-653	127	8	3	3	X
issue-653	127	9	)	)	PUNCT
issue-653	128	1	where	where	SCONJ
issue-653	128	2	q	q	PROPN
issue-653	128	3	j	j	PROPN
issue-653	128	4	–	–	PUNCT
issue-653	128	5	the	the	DET
issue-653	128	6	value	value	NOUN
issue-653	128	7	of	of	ADP
issue-653	128	8	the	the	DET
issue-653	128	9	j	j	PROPN
issue-653	128	10	-	-	PUNCT
issue-653	128	11	th	th	VERB
issue-653	128	12	ratio	ratio	NOUN
issue-653	128	13	of	of	ADP
issue-653	128	14	performance	performance	NOUN
issue-653	128	15	evaluation	evaluation	NOUN
issue-653	128	16	of	of	ADP
issue-653	128	17	the	the	DET
issue-653	128	18	marketing	marketing	NOUN
issue-653	128	19	department	department	NOUN
issue-653	128	20	;	;	PUNCT
issue-653	128	21	q	q	PROPN
issue-653	128	22	j	j	PROPN
issue-653	128	23	max	max	PROPN
issue-653	128	24	–	–	PUNCT
issue-653	128	25	the	the	DET
issue-653	128	26	maximum	maximum	ADJ
issue-653	128	27	value	value	NOUN
issue-653	128	28	of	of	ADP
issue-653	128	29	the	the	DET
issue-653	128	30	j	j	PROPN
issue-653	128	31	-	-	PUNCT
issue-653	128	32	th	th	VERB
issue-653	128	33	ratio	ratio	NOUN
issue-653	128	34	of	of	ADP
issue-653	128	35	performance	performance	NOUN
issue-653	128	36	evaluation	evaluation	NOUN
issue-653	128	37	of	of	ADP
issue-653	128	38	the	the	DET
issue-653	128	39	marketing	marketing	NOUN
issue-653	128	40	department	department	NOUN
issue-653	128	41	.	.	PUNCT
issue-653	129	1	interpretation	interpretation	NOUN
issue-653	129	2	of	of	ADP
issue-653	129	3	values	value	NOUN
issue-653	129	4	of	of	ADP
issue-653	129	5	integrated	integrate	VERB
issue-653	129	6	development	development	NOUN
issue-653	129	7	indicator	indicator	NOUN
issue-653	129	8	of	of	ADP
issue-653	129	9	the	the	DET
issue-653	129	10	marketing	marketing	NOUN
issue-653	129	11	department	department	NOUN
issue-653	129	12	r	r	NOUN
issue-653	129	13	is	be	AUX
issue-653	129	14	carried	carry	VERB
issue-653	129	15	out	out	ADP
issue-653	129	16	as	as	SCONJ
issue-653	129	17	follows	follow	VERB
issue-653	129	18	(	(	PUNCT
issue-653	129	19	developed	develop	VERB
issue-653	129	20	on	on	ADP
issue-653	129	21	the	the	DET
issue-653	129	22	basis	basis	NOUN
issue-653	129	23	of	of	ADP
issue-653	129	24	harrington	harrington	PROPN
issue-653	129	25	’s	’s	PART
issue-653	129	26	scale	scale	NOUN
issue-653	129	27	):	):	PUNCT
issue-653	129	28	0≤r≤0,37	0≤r≤0,37	NUM
issue-653	129	29	–	–	PUNCT
issue-653	129	30	marketing	marketing	NOUN
issue-653	129	31	department	department	NOUN
issue-653	129	32	development	development	NOUN
issue-653	129	33	is	be	AUX
issue-653	129	34	unsatisfactory	unsatisfactory	ADJ
issue-653	129	35	,	,	PUNCT
issue-653	129	36	marketing	marketing	NOUN
issue-653	129	37	management	management	NOUN
issue-653	129	38	system	system	NOUN
issue-653	129	39	at	at	ADP
issue-653	129	40	the	the	DET
issue-653	129	41	enterprise	enterprise	NOUN
issue-653	129	42	is	be	AUX
issue-653	129	43	ineffective	ineffective	ADJ
issue-653	129	44	,	,	PUNCT
issue-653	129	45	which	which	PRON
issue-653	129	46	requires	require	VERB
issue-653	129	47	changes	change	NOUN
issue-653	129	48	in	in	ADP
issue-653	129	49	the	the	DET
issue-653	129	50	system	system	NOUN
issue-653	129	51	of	of	ADP
issue-653	129	52	enterprise	enterprise	NOUN
issue-653	129	53	management	management	NOUN
issue-653	129	54	and	and	CCONJ
issue-653	129	55	improvement	improvement	NOUN
issue-653	129	56	of	of	ADP
issue-653	129	57	components	component	NOUN
issue-653	129	58	of	of	ADP
issue-653	129	59	strategic	strategic	ADJ
issue-653	129	60	management	management	NOUN
issue-653	129	61	of	of	ADP
issue-653	129	62	marketing	marketing	NOUN
issue-653	129	63	activity	activity	NOUN
issue-653	129	64	development	development	NOUN
issue-653	129	65	;	;	PUNCT
issue-653	129	66	0,38≤r≤0,64	0,38≤r≤0,64	NUM
issue-653	129	67	–	–	PUNCT
issue-653	129	68	positive	positive	ADJ
issue-653	129	69	development	development	NOUN
issue-653	129	70	trend	trend	NOUN
issue-653	129	71	of	of	ADP
issue-653	129	72	the	the	DET
issue-653	129	73	marketing	marketing	NOUN
issue-653	129	74	department	department	NOUN
issue-653	129	75	is	be	AUX
issue-653	129	76	observed	observe	VERB
issue-653	129	77	,	,	PUNCT
issue-653	129	78	however	however	ADV
issue-653	129	79	,	,	PUNCT
issue-653	129	80	there	there	PRON
issue-653	129	81	is	be	VERB
issue-653	129	82	a	a	DET
issue-653	129	83	need	need	NOUN
issue-653	129	84	to	to	PART
issue-653	129	85	develop	develop	VERB
issue-653	129	86	individual	individual	ADJ
issue-653	129	87	measures	measure	NOUN
issue-653	129	88	for	for	ADP
issue-653	129	89	improving	improve	VERB
issue-653	129	90	the	the	DET
issue-653	129	91	operation	operation	NOUN
issue-653	129	92	of	of	ADP
issue-653	129	93	the	the	DET
issue-653	129	94	marketing	marketing	NOUN
issue-653	129	95	department	department	NOUN
issue-653	129	96	–	–	PUNCT
issue-653	129	97	to	to	PART
issue-653	129	98	increase	increase	VERB
issue-653	129	99	the	the	DET
issue-653	129	100	motivation	motivation	NOUN
issue-653	129	101	of	of	ADP
issue-653	129	102	employees	employee	NOUN
issue-653	129	103	,	,	PUNCT
issue-653	129	104	explanatory	explanatory	ADJ
issue-653	129	105	work	work	NOUN
issue-653	129	106	related	relate	VERB
issue-653	129	107	to	to	ADP
issue-653	129	108	informing	inform	VERB
issue-653	129	109	workers	worker	NOUN
issue-653	129	110	about	about	ADP
issue-653	129	111	the	the	DET
issue-653	129	112	course	course	NOUN
issue-653	129	113	of	of	ADP
issue-653	129	114	development	development	NOUN
issue-653	129	115	,	,	PUNCT
issue-653	129	116	optimization	optimization	NOUN
issue-653	129	117	of	of	ADP
issue-653	129	118	marketing	marketing	NOUN
issue-653	129	119	costs	cost	NOUN
issue-653	129	120	,	,	PUNCT
issue-653	129	121	etc	etc	X
issue-653	129	122	.	.	X
issue-653	129	123	;	;	PUNCT
issue-653	129	124	0,64≤r≤1	0,64≤r≤1	NOUN
issue-653	129	125	–	–	PUNCT
issue-653	129	126	development	development	NOUN
issue-653	129	127	of	of	ADP
issue-653	129	128	the	the	DET
issue-653	129	129	marketing	marketing	NOUN
issue-653	129	130	department	department	NOUN
issue-653	129	131	can	can	AUX
issue-653	129	132	be	be	AUX
issue-653	129	133	characterized	characterize	VERB
issue-653	129	134	as	as	ADP
issue-653	129	135	successful	successful	ADJ
issue-653	129	136	,	,	PUNCT
issue-653	129	137	effective	effective	ADJ
issue-653	129	138	,	,	PUNCT
issue-653	129	139	and	and	CCONJ
issue-653	129	140	purposeful	purposeful	ADJ
issue-653	129	141	.	.	PUNCT
issue-653	130	1	large	large	ADJ
issue-653	130	2	business	business	NOUN
issue-653	130	3	.	.	PUNCT
issue-653	131	1	table	table	NOUN
issue-653	131	2	3	3	NUM
issue-653	131	3	presents	present	NOUN
issue-653	131	4	indicators	indicator	NOUN
issue-653	131	5	of	of	ADP
issue-653	131	6	the	the	DET
issue-653	131	7	effectiveness	effectiveness	NOUN
issue-653	131	8	of	of	ADP
issue-653	131	9	development	development	NOUN
issue-653	131	10	of	of	ADP
issue-653	131	11	the	the	DET
issue-653	131	12	marketing	marketing	NOUN
issue-653	131	13	department	department	NOUN
issue-653	131	14	through	through	ADP
issue-653	131	15	the	the	DET
issue-653	131	16	example	example	NOUN
issue-653	131	17	of	of	ADP
issue-653	131	18	a	a	DET
issue-653	131	19	large	large	ADJ
issue-653	131	20	enterprise	enterprise	NOUN
issue-653	131	21	named	name	VERB
issue-653	131	22	turboatom	turboatom	NOUN
issue-653	131	23	jsc	jsc	PROPN
issue-653	131	24	for	for	ADP
issue-653	131	25	the	the	DET
issue-653	131	26	second	second	ADJ
issue-653	131	27	half	half	NOUN
issue-653	131	28	of	of	ADP
issue-653	131	29	2017	2017	NUM
issue-653	131	30	and	and	CCONJ
issue-653	131	31	the	the	DET
issue-653	131	32	first	first	ADJ
issue-653	131	33	half	half	NOUN
issue-653	131	34	of	of	ADP
issue-653	131	35	2018	2018	NUM
issue-653	131	36	(	(	PUNCT
issue-653	131	37	first	first	ADJ
issue-653	131	38	level	level	NOUN
issue-653	131	39	of	of	ADP
issue-653	131	40	evaluation	evaluation	NOUN
issue-653	131	41	according	accord	VERB
issue-653	131	42	to	to	ADP
issue-653	131	43	table	table	NOUN
issue-653	131	44	1	1	NUM
issue-653	131	45	)	)	PUNCT
issue-653	131	46	,	,	PUNCT
issue-653	131	47	and	and	CCONJ
issue-653	131	48	also	also	ADV
issue-653	131	49	presents	present	VERB
issue-653	131	50	weighing	weigh	VERB
issue-653	131	51	coefficients	coefficient	NOUN
issue-653	131	52	of	of	ADP
issue-653	131	53	indicators	indicator	NOUN
issue-653	131	54	determined	determine	VERB
issue-653	131	55	on	on	ADP
issue-653	131	56	the	the	DET
issue-653	131	57	basis	basis	NOUN
issue-653	131	58	of	of	ADP
issue-653	131	59	thoughts	thought	NOUN
issue-653	131	60	of	of	ADP
issue-653	131	61	senior	senior	ADJ
issue-653	131	62	management	management	NOUN
issue-653	131	63	of	of	ADP
issue-653	131	64	this	this	DET
issue-653	131	65	enterprise	enterprise	NOUN
issue-653	131	66	depending	depend	VERB
issue-653	131	67	on	on	ADP
issue-653	131	68	the	the	DET
issue-653	131	69	set	set	NOUN
issue-653	131	70	objectives	objective	NOUN
issue-653	131	71	.	.	PUNCT
issue-653	132	1	let	let	VERB
issue-653	132	2	us	we	PRON
issue-653	132	3	calculate	calculate	VERB
issue-653	132	4	the	the	DET
issue-653	132	5	integrated	integrate	VERB
issue-653	132	6	development	development	NOUN
issue-653	132	7	indicator	indicator	NOUN
issue-653	132	8	of	of	ADP
issue-653	132	9	the	the	DET
issue-653	132	10	marketing	marketing	NOUN
issue-653	132	11	department	department	NOUN
issue-653	132	12	of	of	ADP
issue-653	132	13	turboatom	turboatom	PROPN
issue-653	132	14	jsc	jsc	PROPN
issue-653	132	15	:	:	PUNCT
issue-653	132	16	table	table	NOUN
issue-653	132	17	3	3	NUM
issue-653	132	18	initial	initial	ADJ
issue-653	132	19	data	datum	NOUN
issue-653	132	20	for	for	ADP
issue-653	132	21	calculating	calculate	VERB
issue-653	132	22	integrated	integrate	VERB
issue-653	132	23	development	development	NOUN
issue-653	132	24	indicator	indicator	NOUN
issue-653	132	25	of	of	ADP
issue-653	132	26	the	the	DET
issue-653	132	27	marketing	marketing	NOUN
issue-653	132	28	department	department	PROPN
issue-653	132	29	ratio	ratio	NOUN
issue-653	132	30	name	name	NOUN
issue-653	132	31	ratio	ratio	NOUN
issue-653	132	32	value	value	NOUN
issue-653	132	33	(	(	PUNCT
issue-653	132	34	july	july	PROPN
issue-653	132	35	-	-	PUNCT
issue-653	132	36	december	december	PROPN
issue-653	132	37	2017	2017	NUM
issue-653	132	38	)	)	PUNCT
issue-653	132	39	ratio	ratio	NOUN
issue-653	132	40	value	value	NOUN
issue-653	132	41	(	(	PUNCT
issue-653	132	42	january	january	PROPN
issue-653	132	43	-	-	PUNCT
issue-653	132	44	june	june	PROPN
issue-653	132	45	2018	2018	NUM
issue-653	132	46	)	)	PUNCT
issue-653	132	47	standardized	standardized	ADJ
issue-653	132	48	value	value	NOUN
issue-653	132	49	of	of	ADP
issue-653	132	50	the	the	DET
issue-653	132	51	ratio	ratio	NOUN
issue-653	132	52	(	(	PUNCT
issue-653	132	53	julydecember	julydecember	PROPN
issue-653	132	54	2017	2017	NUM
issue-653	132	55	)	)	PUNCT
issue-653	132	56	*	*	PUNCT
issue-653	132	57	standardized	standardized	ADJ
issue-653	132	58	value	value	NOUN
issue-653	132	59	of	of	ADP
issue-653	132	60	the	the	DET
issue-653	132	61	ratio	ratio	NOUN
issue-653	132	62	(	(	PUNCT
issue-653	132	63	julydecember	julydecember	NOUN
issue-653	132	64	2017	2017	NUM
issue-653	132	65	)	)	PUNCT
issue-653	132	66	weighing	weigh	VERB
issue-653	132	67	coefficient	coefficient	NOUN
issue-653	132	68	development	development	NOUN
issue-653	132	69	trend	trend	NOUN
issue-653	132	70	ratio	ratio	NOUN
issue-653	132	71	1,72	1,72	PROPN
issue-653	132	72	1,76	1,76	NUM
issue-653	132	73	0,977	0,977	NUM
issue-653	132	74	1	1	NUM
issue-653	132	75	0,3	0,3	NUM
issue-653	132	76	marketing	marketing	NOUN
issue-653	132	77	efficiency	efficiency	NOUN
issue-653	132	78	ratio	ratio	NOUN
issue-653	132	79	2,08	2,08	NUM
issue-653	132	80	2,31	2,31	NUM
issue-653	133	1	0,9	0,9	NUM
issue-653	133	2	1	1	NUM
issue-653	133	3	0,45	0,45	NUM
issue-653	133	4	management	management	NOUN
issue-653	133	5	process	process	NOUN
issue-653	133	6	productivity	productivity	NOUN
issue-653	133	7	ratio	ratio	NOUN
issue-653	133	8	1921,9	1921,9	PROPN
issue-653	133	9	2040,18	2040,18	NUM
issue-653	133	10	0,942	0,942	NUM
issue-653	133	11	1	1	NUM
issue-653	133	12	0,15	0,15	NOUN
issue-653	133	13	division	division	NOUN
issue-653	133	14	productivity	productivity	NOUN
issue-653	133	15	ratio	ratio	NOUN
issue-653	133	16	11,44	11,44	NUM
issue-653	133	17	14,57	14,57	NUM
issue-653	133	18	0,785	0,785	NUM
issue-653	133	19	1	1	NUM
issue-653	133	20	0,05	0,05	NOUN
issue-653	133	21	executive	executive	NOUN
issue-653	133	22	efficiency	efficiency	NOUN
issue-653	133	23	ratio	ratio	NOUN
issue-653	133	24	0,73	0,73	NUM
issue-653	133	25	0,95	0,95	NOUN
issue-653	133	26	0,768	0,768	NUM
issue-653	133	27	1	1	NUM
issue-653	133	28	0,05	0,05	NOUN
issue-653	133	29	note	note	NOUN
issue-653	133	30	.	.	PUNCT
issue-653	134	1	*	*	PUNCT
issue-653	134	2	in	in	ADP
issue-653	134	3	this	this	DET
issue-653	134	4	case	case	NOUN
issue-653	134	5	,	,	PUNCT
issue-653	134	6	for	for	ADP
issue-653	134	7	qi	qi	PROPN
issue-653	134	8	max	max	PROPN
issue-653	134	9	the	the	DET
issue-653	134	10	highest	high	ADJ
issue-653	134	11	value	value	NOUN
issue-653	134	12	of	of	ADP
issue-653	134	13	the	the	DET
issue-653	134	14	indicator	indicator	NOUN
issue-653	134	15	for	for	ADP
issue-653	134	16	the	the	DET
issue-653	134	17	period	period	NOUN
issue-653	134	18	under	under	ADP
issue-653	134	19	consideration	consideration	NOUN
issue-653	134	20	was	be	AUX
issue-653	134	21	taken	take	VERB
issue-653	134	22	.	.	PUNCT
issue-653	135	1	baltic	baltic	PROPN
issue-653	135	2	journal	journal	PROPN
issue-653	135	3	of	of	ADP
issue-653	135	4	economic	economic	ADJ
issue-653	135	5	studies	study	NOUN
issue-653	135	6	202	202	NUM
issue-653	135	7	vol	vol	NOUN
issue-653	135	8	.	.	PROPN
issue-653	136	1	5	5	NUM
issue-653	136	2	,	,	PUNCT
issue-653	136	3	no	no	INTJ
issue-653	136	4	.	.	NOUN
issue-653	136	5	2	2	NUM
issue-653	136	6	,	,	PUNCT
issue-653	136	7	2019	2019	NUM
issue-653	136	8	r	r	NOUN
issue-653	136	9	=	=	SYM
issue-653	136	10	⋅	⋅	X
issue-653	137	1	+	+	CCONJ
issue-653	138	1	⋅	⋅	PROPN
issue-653	138	2	+	+	CCONJ
issue-653	138	3	⋅	⋅	PROPN
issue-653	138	4	+	+	CCONJ
issue-653	138	5	⋅	⋅	PROPN
issue-653	138	6	+	+	CCONJ
issue-653	138	7	⋅0	⋅0	X
issue-653	138	8	3	3	NUM
issue-653	138	9	0	0	NUM
issue-653	138	10	977	977	NUM
issue-653	138	11	1	1	NUM
issue-653	138	12	0	0	NUM
issue-653	138	13	45	45	NUM
issue-653	138	14	0	0	NUM
issue-653	138	15	9	9	NUM
issue-653	138	16	1	1	NUM
issue-653	138	17	0	0	NUM
issue-653	138	18	15	15	NUM
issue-653	138	19	0	0	NUM
issue-653	138	20	942	942	NUM
issue-653	138	21	1	1	NUM
issue-653	138	22	0	0	NUM
issue-653	138	23	05	05	NUM
issue-653	138	24	0	0	NUM
issue-653	138	25	785	785	NUM
issue-653	138	26	1	1	NUM
issue-653	138	27	0	0	NUM
issue-653	138	28	05	05	NUM
issue-653	138	29	0	0	NUM
issue-653	138	30	768	768	NUM
issue-653	138	31	1	1	NUM
issue-653	138	32	,	,	PUNCT
issue-653	138	33	,	,	PUNCT
issue-653	138	34	,	,	PUNCT
issue-653	138	35	,	,	PUNCT
issue-653	138	36	,	,	PUNCT
issue-653	138	37	,	,	PUNCT
issue-653	138	38	,	,	PUNCT
issue-653	138	39	,	,	PUNCT
issue-653	138	40	,	,	PUNCT
issue-653	138	41	,	,	PUNCT
issue-653	138	42	=	=	NOUN
issue-653	138	43	0,92	0,92	NUM
issue-653	138	44	.	.	PUNCT
issue-653	139	1	the	the	DET
issue-653	139	2	second	second	ADJ
issue-653	139	3	level	level	NOUN
issue-653	139	4	under	under	ADP
issue-653	139	5	the	the	DET
issue-653	139	6	principle	principle	NOUN
issue-653	139	7	of	of	ADP
issue-653	139	8	correlation	correlation	NOUN
issue-653	139	9	of	of	ADP
issue-653	139	10	the	the	DET
issue-653	139	11	result	result	NOUN
issue-653	139	12	to	to	ADP
issue-653	139	13	the	the	DET
issue-653	139	14	set	set	ADJ
issue-653	139	15	goal	goal	NOUN
issue-653	139	16	of	of	ADP
issue-653	139	17	the	the	DET
issue-653	139	18	enterprise	enterprise	NOUN
issue-653	139	19	.	.	PUNCT
issue-653	140	1	evaluation	evaluation	NOUN
issue-653	140	2	of	of	ADP
issue-653	140	3	corporate	corporate	ADJ
issue-653	140	4	image	image	NOUN
issue-653	140	5	was	be	AUX
issue-653	140	6	carried	carry	VERB
issue-653	140	7	out	out	ADP
issue-653	140	8	with	with	ADP
issue-653	140	9	the	the	DET
issue-653	140	10	help	help	NOUN
issue-653	140	11	of	of	ADP
issue-653	140	12	an	an	DET
issue-653	140	13	anonymous	anonymous	ADJ
issue-653	140	14	survey	survey	NOUN
issue-653	140	15	of	of	ADP
issue-653	140	16	consumers	consumer	NOUN
issue-653	140	17	of	of	ADP
issue-653	140	18	the	the	DET
issue-653	140	19	production	production	NOUN
issue-653	140	20	of	of	ADP
issue-653	140	21	turboatom	turboatom	PROPN
issue-653	140	22	jsc	jsc	PROPN
issue-653	140	23	,	,	PUNCT
issue-653	140	24	its	its	PRON
issue-653	140	25	business	business	NOUN
issue-653	140	26	partners	partner	NOUN
issue-653	140	27	,	,	PUNCT
issue-653	140	28	and	and	CCONJ
issue-653	140	29	employees	employee	NOUN
issue-653	140	30	of	of	ADP
issue-653	140	31	the	the	DET
issue-653	140	32	enterprise	enterprise	NOUN
issue-653	140	33	.	.	PUNCT
issue-653	141	1	table	table	NOUN
issue-653	141	2	5	5	NUM
issue-653	141	3	shows	show	VERB
issue-653	141	4	the	the	DET
issue-653	141	5	results	result	NOUN
issue-653	141	6	obtained	obtain	VERB
issue-653	141	7	.	.	PUNCT
issue-653	142	1	so	so	ADV
issue-653	142	2	,	,	PUNCT
issue-653	142	3	the	the	DET
issue-653	142	4	development	development	NOUN
issue-653	142	5	of	of	ADP
issue-653	142	6	the	the	DET
issue-653	142	7	marketing	marketing	NOUN
issue-653	142	8	department	department	NOUN
issue-653	142	9	at	at	ADP
issue-653	142	10	the	the	DET
issue-653	142	11	industrial	industrial	ADJ
issue-653	142	12	enterprise	enterprise	NOUN
issue-653	142	13	named	name	VERB
issue-653	142	14	turboatom	turboatom	NOUN
issue-653	142	15	jsc	jsc	PROPN
issue-653	142	16	taking	take	VERB
issue-653	142	17	into	into	ADP
issue-653	142	18	consideration	consideration	NOUN
issue-653	142	19	enterprise	enterprise	NOUN
issue-653	142	20	value	value	NOUN
issue-653	142	21	and	and	CCONJ
issue-653	142	22	brand	brand	NOUN
issue-653	142	23	value	value	NOUN
issue-653	142	24	in	in	ADP
issue-653	142	25	general	general	ADJ
issue-653	142	26	can	can	AUX
issue-653	142	27	be	be	AUX
issue-653	142	28	characterized	characterize	VERB
issue-653	142	29	as	as	ADP
issue-653	142	30	successful	successful	ADJ
issue-653	142	31	and	and	CCONJ
issue-653	142	32	purposeful	purposeful	ADJ
issue-653	142	33	.	.	PUNCT
issue-653	143	1	table	table	NOUN
issue-653	143	2	4	4	NUM
issue-653	143	3	presents	present	VERB
issue-653	143	4	the	the	DET
issue-653	143	5	results	result	NOUN
issue-653	143	6	of	of	ADP
issue-653	143	7	analysis	analysis	NOUN
issue-653	143	8	of	of	ADP
issue-653	143	9	performance	performance	NOUN
issue-653	143	10	evaluation	evaluation	NOUN
issue-653	143	11	indicators	indicator	NOUN
issue-653	143	12	of	of	ADP
issue-653	143	13	the	the	DET
issue-653	143	14	marketing	marketing	NOUN
issue-653	143	15	department	department	NOUN
issue-653	143	16	by	by	ADP
issue-653	143	17	table	table	NOUN
issue-653	143	18	4	4	NUM
issue-653	143	19	performance	performance	NOUN
issue-653	143	20	evaluation	evaluation	NOUN
issue-653	143	21	of	of	ADP
issue-653	143	22	divisions	division	NOUN
issue-653	143	23	of	of	ADP
issue-653	143	24	the	the	DET
issue-653	143	25	marketing	marketing	NOUN
issue-653	143	26	department	department	PROPN
issue-653	143	27	indicator	indicator	NOUN
issue-653	143	28	method	method	PROPN
issue-653	143	29	indicator	indicator	NOUN
issue-653	143	30	value	value	NOUN
issue-653	143	31	enterprise	enterprise	NOUN
issue-653	143	32	goal	goal	NOUN
issue-653	143	33	(	(	PUNCT
issue-653	143	34	at	at	ADP
issue-653	143	35	the	the	DET
issue-653	143	36	end	end	NOUN
issue-653	143	37	of	of	ADP
issue-653	143	38	2018)2017	2018)2017	NUM
issue-653	143	39	2018	2018	NUM
issue-653	143	40	sales	sale	NOUN
issue-653	143	41	volume	volume	NOUN
issue-653	143	42	comparison	comparison	NOUN
issue-653	143	43	in	in	ADP
issue-653	143	44	dynamics	dynamic	NOUN
issue-653	143	45	552	552	NUM
issue-653	143	46	million	million	NUM
issue-653	143	47	hryvnias	hryvnia	NOUN
issue-653	143	48	720	720	NUM
issue-653	143	49	million	million	NUM
issue-653	143	50	hryvnias	hryvnia	NOUN
issue-653	143	51	increase	increase	NOUN
issue-653	143	52	sales	sale	NOUN
issue-653	143	53	volume	volume	NOUN
issue-653	143	54	by	by	ADP
issue-653	143	55	30	30	NUM
issue-653	143	56	%	%	NOUN
issue-653	143	57	market	market	NOUN
issue-653	143	58	share	share	NOUN
issue-653	143	59	comparison	comparison	NOUN
issue-653	143	60	in	in	ADP
issue-653	143	61	dynamics	dynamic	NOUN
issue-653	143	62	57	57	NUM
issue-653	143	63	%	%	NOUN
issue-653	143	64	57	57	NUM
issue-653	143	65	%	%	NOUN
issue-653	143	66	keep	keep	VERB
issue-653	143	67	the	the	DET
issue-653	143	68	market	market	NOUN
issue-653	143	69	share	share	NOUN
issue-653	143	70	at	at	ADP
issue-653	143	71	the	the	DET
issue-653	143	72	level	level	NOUN
issue-653	143	73	of	of	ADP
issue-653	143	74	2018	2018	NUM
issue-653	143	75	profit	profit	NOUN
issue-653	143	76	comparison	comparison	NOUN
issue-653	143	77	in	in	ADP
issue-653	143	78	dynamics	dynamic	NOUN
issue-653	143	79	145,383	145,383	NUM
issue-653	143	80	million	million	NUM
issue-653	143	81	hryvnias	hryvnias	ADJ
issue-653	143	82	125,74	125,74	NUM
issue-653	143	83	million	million	NUM
issue-653	143	84	hryvnias	hryvnia	NOUN
issue-653	143	85	increase	increase	NOUN
issue-653	143	86	profit	profit	NOUN
issue-653	143	87	by	by	ADP
issue-653	143	88	3	3	NUM
issue-653	143	89	%	%	NOUN
issue-653	143	90	trade	trade	NOUN
issue-653	143	91	turnover	turnover	NOUN
issue-653	143	92	comparison	comparison	NOUN
issue-653	143	93	in	in	ADP
issue-653	143	94	dynamics	dynamic	NOUN
issue-653	143	95	1,2	1,2	NUM
issue-653	143	96	billion	billion	NUM
issue-653	143	97	hryvnias	hryvnias	ADJ
issue-653	143	98	1,5	1,5	NUM
issue-653	143	99	billion	billion	NUM
issue-653	143	100	hryvnias	hryvnia	NOUN
issue-653	143	101	increase	increase	NOUN
issue-653	143	102	the	the	DET
issue-653	143	103	indicator	indicator	NOUN
issue-653	143	104	by	by	ADP
issue-653	143	105	10	10	NUM
issue-653	143	106	%	%	NOUN
issue-653	143	107	building	building	NOUN
issue-653	143	108	market	market	NOUN
issue-653	143	109	strength	strength	NOUN
issue-653	143	110	(	(	PUNCT
issue-653	143	111	through	through	ADP
issue-653	143	112	the	the	DET
issue-653	143	113	indicator	indicator	NOUN
issue-653	143	114	of	of	ADP
issue-653	143	115	production	production	NOUN
issue-653	143	116	volume	volume	NOUN
issue-653	143	117	)	)	PUNCT
issue-653	143	118	actual	actual	ADJ
issue-653	143	119	value	value	NOUN
issue-653	143	120	/	/	SYM
issue-653	143	121	planned	plan	VERB
issue-653	143	122	level	level	NOUN
issue-653	143	123	30	30	NUM
issue-653	143	124	production	production	NOUN
issue-653	143	125	units	unit	NOUN
issue-653	143	126	32	32	NUM
issue-653	143	127	production	production	NOUN
issue-653	143	128	units	unit	NOUN
issue-653	143	129	increase	increase	VERB
issue-653	143	130	the	the	DET
issue-653	143	131	indicator	indicator	NOUN
issue-653	143	132	by	by	ADP
issue-653	143	133	5	5	NUM
issue-653	143	134	%	%	NOUN
issue-653	143	135	enterprise	enterprise	NOUN
issue-653	143	136	competitiveness	competitiveness	NOUN
issue-653	143	137	∑	∑	PUNCT
issue-653	143	138	=	=	PUNCT
issue-653	143	139	=	=	SYM
issue-653	143	140	n	n	PROPN
issue-653	143	141	i	i	PRON
issue-653	143	142	ii	ii	PROPN
issue-653	143	143	dxi	dxi	NOUN
issue-653	143	144	1	1	NUM
issue-653	143	145	ˆ	ˆ	NOUN
issue-653	143	146	,	,	PUNCT
issue-653	143	147	where	where	SCONJ
issue-653	143	148	і	і	PROPN
issue-653	143	149	–	–	PUNCT
issue-653	143	150	integral	integral	ADJ
issue-653	143	151	estimation	estimation	NOUN
issue-653	143	152	of	of	ADP
issue-653	143	153	competitiveness	competitiveness	NOUN
issue-653	143	154	of	of	ADP
issue-653	143	155	industrial	industrial	ADJ
issue-653	143	156	enterprise	enterprise	NOUN
issue-653	143	157	;	;	PUNCT
issue-653	143	158	∑	∑	PUNCT
issue-653	143	159	=	=	PUNCT
issue-653	143	160	=	=	SYM
issue-653	143	161	n	n	PROPN
issue-653	143	162	i	i	PRON
issue-653	143	163	ii	ii	PROPN
issue-653	143	164	dxi	dxi	NOUN
issue-653	143	165	1	1	NUM
issue-653	143	166	ˆ	ˆ	ADV
issue-653	143	167	–	–	PUNCT
issue-653	143	168	standardized	standardized	ADJ
issue-653	143	169	estimation	estimation	NOUN
issue-653	143	170	of	of	ADP
issue-653	143	171	the	the	DET
issue-653	143	172	і	і	PROPN
issue-653	143	173	-	-	PUNCT
issue-653	143	174	th	th	X
issue-653	143	175	indicator	indicator	NOUN
issue-653	143	176	of	of	ADP
issue-653	143	177	a	a	DET
issue-653	143	178	component	component	NOUN
issue-653	143	179	of	of	ADP
issue-653	143	180	competitiveness	competitiveness	NOUN
issue-653	143	181	of	of	ADP
issue-653	143	182	the	the	DET
issue-653	143	183	internal	internal	ADJ
issue-653	143	184	and	and	CCONJ
issue-653	143	185	external	external	ADJ
issue-653	143	186	environment	environment	NOUN
issue-653	143	187	of	of	ADP
issue-653	143	188	the	the	DET
issue-653	143	189	enterprise	enterprise	NOUN
issue-653	143	190	;	;	PUNCT
issue-653	143	191	di	di	X
issue-653	143	192	–	–	PUNCT
issue-653	143	193	weighing	weigh	VERB
issue-653	143	194	coefficient	coefficient	NOUN
issue-653	143	195	of	of	ADP
issue-653	143	196	the	the	DET
issue-653	143	197	і	і	PROPN
issue-653	143	198	-	-	PUNCT
issue-653	143	199	th	th	X
issue-653	143	200	indicator	indicator	NOUN
issue-653	143	201	of	of	ADP
issue-653	143	202	a	a	DET
issue-653	143	203	component	component	NOUN
issue-653	143	204	of	of	ADP
issue-653	143	205	competitiveness	competitiveness	NOUN
issue-653	143	206	of	of	ADP
issue-653	143	207	the	the	DET
issue-653	143	208	internal	internal	ADJ
issue-653	143	209	and	and	CCONJ
issue-653	143	210	external	external	ADJ
issue-653	143	211	environment	environment	NOUN
issue-653	143	212	of	of	ADP
issue-653	143	213	the	the	DET
issue-653	143	214	enterprise	enterprise	NOUN
issue-653	143	215	;	;	PUNCT
issue-653	143	216	n	n	X
issue-653	143	217	–	–	PUNCT
issue-653	143	218	the	the	DET
issue-653	143	219	number	number	NOUN
issue-653	143	220	of	of	ADP
issue-653	143	221	indicators	indicator	NOUN
issue-653	143	222	for	for	ADP
issue-653	143	223	assessing	assess	VERB
issue-653	143	224	the	the	DET
issue-653	143	225	competitiveness	competitiveness	NOUN
issue-653	143	226	by	by	ADP
issue-653	143	227	the	the	DET
issue-653	143	228	internal	internal	ADJ
issue-653	143	229	and	and	CCONJ
issue-653	143	230	external	external	ADJ
issue-653	143	231	environment	environment	NOUN
issue-653	143	232	of	of	ADP
issue-653	143	233	the	the	DET
issue-653	143	234	enterprise	enterprise	NOUN
issue-653	143	235	(	(	PUNCT
issue-653	143	236	raiko	raiko	NOUN
issue-653	143	237	,	,	PUNCT
issue-653	143	238	d.	d.	PROPN
issue-653	143	239	v.	v.	PROPN
issue-653	143	240	(	(	PUNCT
issue-653	143	241	2010	2010	NUM
issue-653	143	242	)	)	PUNCT
issue-653	143	243	,	,	PUNCT
issue-653	143	244	enterprise	enterprise	NOUN
issue-653	143	245	,	,	PUNCT
issue-653	143	246	partner	partner	NOUN
issue-653	143	247	,	,	PUNCT
issue-653	143	248	consumer	consumer	NOUN
issue-653	143	249	:	:	PUNCT
issue-653	143	250	theory	theory	NOUN
issue-653	143	251	and	and	CCONJ
issue-653	143	252	practice	practice	NOUN
issue-653	143	253	of	of	ADP
issue-653	143	254	interaction	interaction	NOUN
issue-653	143	255	:	:	PUNCT
issue-653	143	256	monograph	monograph	NOUN
issue-653	144	1	[	[	X
issue-653	144	2	pidpryiemstvo	pidpryiemstvo	PROPN
issue-653	144	3	,	,	PUNCT
issue-653	144	4	partner	partner	NOUN
issue-653	144	5	,	,	PUNCT
issue-653	144	6	spozhyvach	spozhyvach	NOUN
issue-653	144	7	:	:	PUNCT
issue-653	144	8	teoriia	teoriia	ADP
issue-653	144	9	ta	ta	PART
issue-653	144	10	praktyka	praktyka	PROPN
issue-653	144	11	vzaiemodii	vzaiemodii	VERB
issue-653	144	12	:	:	PUNCT
issue-653	144	13	monohrafiia	monohrafiia	VERB
issue-653	144	14	]	]	PUNCT
issue-653	144	15	.	.	PUNCT
issue-653	145	1	kharkiv	kharkiv	PROPN
issue-653	145	2	:	:	PUNCT
issue-653	145	3	ynzhek	ynzhek	NOUN
issue-653	145	4	)	)	PUNCT
issue-653	145	5	0,3265	0,3265	PROPN
issue-653	145	6	0,3174	0,3174	PROPN
issue-653	145	7	increase	increase	VERB
issue-653	145	8	the	the	DET
issue-653	145	9	level	level	NOUN
issue-653	145	10	of	of	ADP
issue-653	145	11	competitiveness	competitiveness	NOUN
issue-653	145	12	by	by	ADP
issue-653	145	13	0,15	0,15	NOUN
issue-653	145	14	consumer	consumer	NOUN
issue-653	145	15	readiness	readiness	NOUN
issue-653	146	1	i	i	PRON
issue-653	146	2	y	y	PROPN
issue-653	146	3	dj	dj	VERB
issue-653	146	4	j	j	PROPN
issue-653	147	1	j	j	PROPN
issue-653	147	2	k	k	PROPN
issue-653	147	3	=	=	PUNCT
issue-653	147	4	⋅	⋅	PROPN
issue-653	147	5	=	=	SYM
issue-653	147	6	∑	∑	PROPN
issue-653	147	7	1	1	NUM
issue-653	147	8	,	,	PUNCT
issue-653	147	9	where	where	SCONJ
issue-653	147	10	і	і	PROPN
issue-653	147	11	–	–	PUNCT
issue-653	147	12	an	an	DET
issue-653	147	13	indicator	indicator	NOUN
issue-653	147	14	of	of	ADP
issue-653	147	15	business	business	NOUN
issue-653	147	16	attractiveness	attractiveness	NOUN
issue-653	147	17	of	of	ADP
issue-653	147	18	a	a	DET
issue-653	147	19	partner	partner	NOUN
issue-653	147	20	by	by	ADP
issue-653	147	21	resource	resource	NOUN
issue-653	147	22	and	and	CCONJ
issue-653	147	23	organizational	organizational	ADJ
issue-653	147	24	-	-	PUNCT
issue-653	147	25	managerial	managerial	ADJ
issue-653	147	26	aspects	aspect	NOUN
issue-653	147	27	;	;	PUNCT
issue-653	147	28	y	y	PROPN
issue-653	147	29	j	j	PROPN
issue-653	147	30	–	–	PUNCT
issue-653	147	31	standardized	standardize	VERB
issue-653	147	32	estimation	estimation	NOUN
issue-653	147	33	of	of	ADP
issue-653	147	34	the	the	DET
issue-653	147	35	j	j	PROPN
issue-653	147	36	-	-	PUNCT
issue-653	147	37	th	th	X
issue-653	147	38	indicator	indicator	NOUN
issue-653	147	39	of	of	ADP
issue-653	147	40	a	a	DET
issue-653	147	41	component	component	NOUN
issue-653	147	42	of	of	ADP
issue-653	147	43	business	business	NOUN
issue-653	147	44	attractiveness	attractiveness	NOUN
issue-653	147	45	of	of	ADP
issue-653	147	46	a	a	DET
issue-653	147	47	partner	partner	NOUN
issue-653	147	48	;	;	PUNCT
issue-653	147	49	0,9736	0,9736	NUM
issue-653	147	50	0,9701	0,9701	ADJ
issue-653	147	51	increase	increase	NOUN
issue-653	147	52	consumer	consumer	NOUN
issue-653	147	53	readiness	readiness	NOUN
issue-653	147	54	by	by	ADP
issue-653	147	55	0,017	0,017	NUM
issue-653	147	56	points	point	NOUN
issue-653	147	57	baltic	baltic	ADJ
issue-653	147	58	journal	journal	PROPN
issue-653	147	59	of	of	ADP
issue-653	147	60	economic	economic	ADJ
issue-653	147	61	studies	study	NOUN
issue-653	148	1	203	203	NUM
issue-653	148	2	vol	vol	NOUN
issue-653	148	3	.	.	PROPN
issue-653	148	4	5	5	NUM
issue-653	148	5	,	,	PUNCT
issue-653	148	6	no	no	INTJ
issue-653	148	7	.	.	NOUN
issue-653	148	8	2	2	NUM
issue-653	148	9	,	,	PUNCT
issue-653	148	10	2019	2019	NUM
issue-653	148	11	indicator	indicator	NOUN
issue-653	148	12	method	method	NOUN
issue-653	148	13	indicator	indicator	NOUN
issue-653	148	14	value	value	NOUN
issue-653	148	15	enterprise	enterprise	NOUN
issue-653	148	16	goal	goal	NOUN
issue-653	148	17	(	(	PUNCT
issue-653	148	18	at	at	ADP
issue-653	148	19	the	the	DET
issue-653	148	20	end	end	NOUN
issue-653	148	21	of	of	ADP
issue-653	148	22	2018)2017	2018)2017	NUM
issue-653	148	23	2018	2018	NUM
issue-653	148	24	d	d	SYM
issue-653	148	25	j	j	PROPN
issue-653	148	26	–	–	PUNCT
issue-653	148	27	weighing	weigh	VERB
issue-653	148	28	coefficient	coefficient	NOUN
issue-653	148	29	of	of	ADP
issue-653	148	30	the	the	DET
issue-653	148	31	j	j	PROPN
issue-653	148	32	-	-	PUNCT
issue-653	148	33	th	th	X
issue-653	148	34	indicator	indicator	NOUN
issue-653	148	35	of	of	ADP
issue-653	148	36	a	a	DET
issue-653	148	37	component	component	NOUN
issue-653	148	38	of	of	ADP
issue-653	148	39	business	business	NOUN
issue-653	148	40	attractiveness	attractiveness	NOUN
issue-653	148	41	of	of	ADP
issue-653	148	42	a	a	DET
issue-653	148	43	partner	partner	NOUN
issue-653	148	44	;	;	PUNCT
issue-653	148	45	k	k	X
issue-653	148	46	–	–	PUNCT
issue-653	148	47	the	the	DET
issue-653	148	48	number	number	NOUN
issue-653	148	49	of	of	ADP
issue-653	148	50	indicators	indicator	NOUN
issue-653	148	51	of	of	ADP
issue-653	148	52	business	business	NOUN
issue-653	148	53	attractiveness	attractiveness	NOUN
issue-653	148	54	of	of	ADP
issue-653	148	55	a	a	DET
issue-653	148	56	partner	partner	NOUN
issue-653	148	57	.	.	PUNCT
issue-653	149	1	business	business	NOUN
issue-653	149	2	attractiveness	attractiveness	NOUN
issue-653	149	3	of	of	ADP
issue-653	149	4	a	a	DET
issue-653	149	5	partner	partner	NOUN
issue-653	150	1	i	i	PRON
issue-653	150	2	y	y	PROPN
issue-653	151	1	dj	dj	VERB
issue-653	151	2	j	j	PROPN
issue-653	151	3	k	k	PROPN
issue-653	151	4	j=	j=	PROPN
issue-653	151	5	⋅	⋅	PROPN
issue-653	151	6	=	=	SYM
issue-653	151	7	∑	∑	PROPN
issue-653	151	8	1	1	NUM
issue-653	151	9	,	,	PUNCT
issue-653	151	10	where	where	SCONJ
issue-653	151	11	і	і	PROPN
issue-653	151	12	–	–	PUNCT
issue-653	151	13	an	an	DET
issue-653	151	14	indicator	indicator	NOUN
issue-653	151	15	of	of	ADP
issue-653	151	16	consumer	consumer	NOUN
issue-653	151	17	readiness	readiness	NOUN
issue-653	151	18	by	by	ADP
issue-653	151	19	components	component	NOUN
issue-653	151	20	such	such	ADJ
issue-653	151	21	as	as	ADP
issue-653	151	22	marketing	marketing	NOUN
issue-653	151	23	loyalty	loyalty	NOUN
issue-653	151	24	,	,	PUNCT
issue-653	151	25	economic	economic	ADJ
issue-653	151	26	performances	performance	NOUN
issue-653	151	27	of	of	ADP
issue-653	151	28	the	the	DET
issue-653	151	29	enterprise	enterprise	NOUN
issue-653	151	30	,	,	PUNCT
issue-653	151	31	and	and	CCONJ
issue-653	151	32	organization	organization	NOUN
issue-653	151	33	of	of	ADP
issue-653	151	34	enterprise	enterprise	NOUN
issue-653	151	35	operation	operation	NOUN
issue-653	151	36	;	;	PUNCT
issue-653	151	37	y	y	PROPN
issue-653	151	38	j	j	PROPN
issue-653	151	39	–	–	PUNCT
issue-653	151	40	standardized	standardize	VERB
issue-653	151	41	estimation	estimation	NOUN
issue-653	151	42	of	of	ADP
issue-653	151	43	the	the	DET
issue-653	151	44	j	j	PROPN
issue-653	151	45	-	-	PUNCT
issue-653	151	46	th	th	X
issue-653	151	47	indicator	indicator	NOUN
issue-653	151	48	of	of	ADP
issue-653	151	49	a	a	DET
issue-653	151	50	component	component	NOUN
issue-653	151	51	of	of	ADP
issue-653	151	52	consumer	consumer	NOUN
issue-653	151	53	readiness	readiness	NOUN
issue-653	151	54	;	;	PUNCT
issue-653	151	55	d	d	X
issue-653	151	56	j	j	PROPN
issue-653	151	57	–	–	PUNCT
issue-653	151	58	weighing	weigh	VERB
issue-653	151	59	coefficient	coefficient	NOUN
issue-653	151	60	of	of	ADP
issue-653	151	61	the	the	DET
issue-653	151	62	j	j	PROPN
issue-653	151	63	-	-	PUNCT
issue-653	151	64	th	th	X
issue-653	151	65	indicator	indicator	NOUN
issue-653	151	66	of	of	ADP
issue-653	151	67	a	a	DET
issue-653	151	68	component	component	NOUN
issue-653	151	69	of	of	ADP
issue-653	151	70	consumer	consumer	NOUN
issue-653	151	71	readiness	readiness	NOUN
issue-653	151	72	;	;	PUNCT
issue-653	151	73	k	k	X
issue-653	151	74	–	–	PUNCT
issue-653	151	75	the	the	DET
issue-653	151	76	number	number	NOUN
issue-653	151	77	of	of	ADP
issue-653	151	78	indicators	indicator	NOUN
issue-653	151	79	of	of	ADP
issue-653	151	80	consumer	consumer	NOUN
issue-653	151	81	readiness	readiness	NOUN
issue-653	151	82	.	.	PUNCT
issue-653	152	1	0,62	0,62	NOUN
issue-653	153	1	0,54	0,54	NUM
issue-653	153	2	increase	increase	NOUN
issue-653	153	3	business	business	NOUN
issue-653	153	4	attractiveness	attractiveness	NOUN
issue-653	153	5	of	of	ADP
issue-653	153	6	a	a	DET
issue-653	153	7	partner	partner	NOUN
issue-653	153	8	by	by	ADP
issue-653	153	9	0,1	0,1	NUM
issue-653	153	10	point	point	NOUN
issue-653	153	11	information	information	NOUN
issue-653	153	12	base	base	NOUN
issue-653	153	13	update	update	NOUN
issue-653	153	14	scale	scale	NOUN
issue-653	153	15	:	:	PUNCT
issue-653	153	16	“	"	PUNCT
issue-653	153	17	1	1	NUM
issue-653	153	18	”	"	PUNCT
issue-653	153	19	–	–	PUNCT
issue-653	153	20	“	"	PUNCT
issue-653	153	21	information	information	NOUN
issue-653	153	22	base	base	NOUN
issue-653	153	23	is	be	AUX
issue-653	153	24	updated	update	VERB
issue-653	153	25	regularly	regularly	ADV
issue-653	153	26	”	"	PUNCT
issue-653	153	27	;	;	PUNCT
issue-653	153	28	“	"	PUNCT
issue-653	153	29	0.5	0.5	NUM
issue-653	153	30	”	"	PUNCT
issue-653	153	31	–	–	PUNCT
issue-653	153	32	“	"	PUNCT
issue-653	153	33	information	information	NOUN
issue-653	153	34	base	base	NOUN
issue-653	153	35	is	be	AUX
issue-653	153	36	updated	update	VERB
issue-653	153	37	on	on	ADP
issue-653	153	38	request	request	NOUN
issue-653	153	39	”	"	PUNCT
issue-653	153	40	;	;	PUNCT
issue-653	153	41	“	"	PUNCT
issue-653	153	42	0.25	0.25	NUM
issue-653	153	43	”	"	PUNCT
issue-653	153	44	–	–	PUNCT
issue-653	153	45	“	"	PUNCT
issue-653	153	46	information	information	NOUN
issue-653	153	47	base	base	NOUN
issue-653	153	48	is	be	AUX
issue-653	153	49	not	not	PART
issue-653	153	50	updated	update	VERB
issue-653	153	51	at	at	ADV
issue-653	153	52	all	all	ADV
issue-653	153	53	.	.	PUNCT
issue-653	153	54	”	"	PUNCT
issue-653	154	1	0,5	0,5	NUM
issue-653	154	2	1	1	NUM
issue-653	154	3	support	support	NOUN
issue-653	154	4	for	for	ADP
issue-653	154	5	information	information	NOUN
issue-653	154	6	base	base	NOUN
issue-653	154	7	that	that	PRON
issue-653	154	8	is	be	AUX
issue-653	154	9	updated	update	VERB
issue-653	154	10	regularly	regularly	ADV
issue-653	154	11	development	development	NOUN
issue-653	154	12	of	of	ADP
issue-653	154	13	partnership	partnership	NOUN
issue-653	154	14	relations	relation	NOUN
issue-653	154	15	scale	scale	NOUN
issue-653	154	16	:	:	PUNCT
issue-653	154	17	“	"	PUNCT
issue-653	154	18	1	1	NUM
issue-653	154	19	”	"	PUNCT
issue-653	154	20	–	–	PUNCT
issue-653	154	21	partnership	partnership	NOUN
issue-653	154	22	relations	relation	NOUN
issue-653	154	23	are	be	AUX
issue-653	154	24	evaluated	evaluate	VERB
issue-653	154	25	positively	positively	ADV
issue-653	154	26	,	,	PUNCT
issue-653	154	27	are	be	AUX
issue-653	154	28	stable	stable	ADJ
issue-653	154	29	,	,	PUNCT
issue-653	154	30	constructive	constructive	ADJ
issue-653	154	31	,	,	PUNCT
issue-653	154	32	constantly	constantly	ADV
issue-653	154	33	renewed	renew	VERB
issue-653	154	34	with	with	ADP
issue-653	154	35	constant	constant	ADJ
issue-653	154	36	partners	partner	NOUN
issue-653	154	37	;	;	PUNCT
issue-653	154	38	“	"	PUNCT
issue-653	154	39	0.5	0.5	NUM
issue-653	154	40	”	"	PUNCT
issue-653	154	41	–	–	PUNCT
issue-653	154	42	partnership	partnership	NOUN
issue-653	154	43	relations	relation	NOUN
issue-653	154	44	extend	extend	VERB
issue-653	154	45	–	–	PUNCT
issue-653	154	46	new	new	ADJ
issue-653	154	47	partners	partner	NOUN
issue-653	154	48	are	be	AUX
issue-653	154	49	attracted	attract	VERB
issue-653	154	50	;	;	PUNCT
issue-653	154	51	“	"	PUNCT
issue-653	154	52	0.25	0.25	NUM
issue-653	154	53	”	"	PUNCT
issue-653	154	54	–	–	PUNCT
issue-653	154	55	partnership	partnership	NOUN
issue-653	154	56	relations	relation	NOUN
issue-653	154	57	worsen	worsen	VERB
issue-653	154	58	–	–	PUNCT
issue-653	154	59	contracts	contract	NOUN
issue-653	154	60	are	be	AUX
issue-653	154	61	broken	break	VERB
issue-653	154	62	.	.	PUNCT
issue-653	155	1	0,5	0,5	NUM
issue-653	155	2	0,5	0,5	NUM
issue-653	155	3	extension	extension	NOUN
issue-653	155	4	of	of	ADP
issue-653	155	5	partnership	partnership	NOUN
issue-653	155	6	relations	relation	NOUN
issue-653	155	7	–	–	PUNCT
issue-653	155	8	signing	signing	NOUN
issue-653	155	9	of	of	ADP
issue-653	155	10	a	a	DET
issue-653	155	11	contract	contract	NOUN
issue-653	155	12	with	with	ADP
issue-653	155	13	china	china	PROPN
issue-653	155	14	about	about	ADP
issue-653	155	15	the	the	DET
issue-653	155	16	supply	supply	NOUN
issue-653	155	17	of	of	ADP
issue-653	155	18	turbines	turbine	NOUN
issue-653	155	19	brand	brand	NOUN
issue-653	155	20	value	value	NOUN
issue-653	155	21	comparison	comparison	NOUN
issue-653	155	22	in	in	ADP
issue-653	155	23	dynamics	dynamic	NOUN
issue-653	155	24	increase	increase	VERB
issue-653	155	25	brand	brand	NOUN
issue-653	155	26	value	value	NOUN
issue-653	155	27	by	by	ADP
issue-653	155	28	5	5	NUM
issue-653	155	29	%	%	NOUN
issue-653	155	30	(	(	PUNCT
issue-653	155	31	end	end	NOUN
issue-653	155	32	of	of	ADP
issue-653	155	33	table	table	NOUN
issue-653	155	34	1	1	NUM
issue-653	155	35	)	)	PUNCT
issue-653	155	36	the	the	DET
issue-653	155	37	main	main	ADJ
issue-653	155	38	goal	goal	NOUN
issue-653	155	39	of	of	ADP
issue-653	155	40	turboatom	turboatom	NOUN
issue-653	155	41	jsc	jsc	PROPN
issue-653	155	42	at	at	ADP
issue-653	155	43	the	the	DET
issue-653	155	44	studied	studied	ADJ
issue-653	155	45	moment	moment	NOUN
issue-653	155	46	of	of	ADP
issue-653	155	47	time	time	NOUN
issue-653	155	48	was	be	AUX
issue-653	155	49	to	to	PART
issue-653	155	50	form	form	VERB
issue-653	155	51	a	a	DET
issue-653	155	52	corporate	corporate	ADJ
issue-653	155	53	image	image	NOUN
issue-653	155	54	of	of	ADP
issue-653	155	55	the	the	DET
issue-653	155	56	enterprise	enterprise	NOUN
issue-653	155	57	that	that	PRON
issue-653	155	58	corresponds	correspond	VERB
issue-653	155	59	to	to	ADP
issue-653	155	60	the	the	DET
issue-653	155	61	positive	positive	ADJ
issue-653	155	62	image	image	NOUN
issue-653	155	63	.	.	PUNCT
issue-653	156	1	depending	depend	VERB
issue-653	156	2	on	on	ADP
issue-653	156	3	how	how	SCONJ
issue-653	156	4	the	the	DET
issue-653	156	5	goals	goal	NOUN
issue-653	156	6	have	have	AUX
issue-653	156	7	been	be	AUX
issue-653	156	8	achieved	achieve	VERB
issue-653	156	9	(	(	PUNCT
issue-653	156	10	to	to	ADP
issue-653	156	11	what	what	DET
issue-653	156	12	extent	extent	NOUN
issue-653	156	13	)	)	PUNCT
issue-653	156	14	,	,	PUNCT
issue-653	156	15	we	we	PRON
issue-653	156	16	assess	assess	VERB
issue-653	156	17	the	the	DET
issue-653	156	18	performance	performance	NOUN
issue-653	156	19	indicators	indicator	NOUN
issue-653	156	20	of	of	ADP
issue-653	156	21	the	the	DET
issue-653	156	22	divisions	division	NOUN
issue-653	156	23	of	of	ADP
issue-653	156	24	the	the	DET
issue-653	156	25	marketing	marketing	NOUN
issue-653	156	26	department	department	NOUN
issue-653	156	27	on	on	ADP
issue-653	156	28	the	the	DET
issue-653	156	29	following	following	ADJ
issue-653	156	30	scale	scale	NOUN
issue-653	156	31	:	:	PUNCT
issue-653	156	32	“	"	PUNCT
issue-653	156	33	1	1	NUM
issue-653	156	34	”	"	PUNCT
issue-653	156	35	–	–	PUNCT
issue-653	156	36	the	the	DET
issue-653	156	37	actual	actual	ADJ
issue-653	156	38	level	level	NOUN
issue-653	156	39	of	of	ADP
issue-653	156	40	the	the	DET
issue-653	156	41	indicator	indicator	NOUN
issue-653	156	42	is	be	AUX
issue-653	156	43	equal	equal	ADJ
issue-653	156	44	to	to	ADP
issue-653	156	45	the	the	DET
issue-653	156	46	planned	planned	ADJ
issue-653	156	47	one	one	NUM
issue-653	156	48	;	;	PUNCT
issue-653	156	49	“	"	PUNCT
issue-653	156	50	0.75	0.75	NUM
issue-653	156	51	”	"	PUNCT
issue-653	156	52	–	–	PUNCT
issue-653	156	53	the	the	DET
issue-653	156	54	actual	actual	ADJ
issue-653	156	55	level	level	NOUN
issue-653	156	56	of	of	ADP
issue-653	156	57	the	the	DET
issue-653	156	58	indicator	indicator	NOUN
issue-653	156	59	does	do	AUX
issue-653	156	60	not	not	PART
issue-653	156	61	correspond	correspond	VERB
issue-653	156	62	to	to	ADP
issue-653	156	63	the	the	DET
issue-653	156	64	planned	plan	VERB
issue-653	156	65	,	,	PUNCT
issue-653	156	66	exceeds	exceed	VERB
issue-653	156	67	the	the	DET
issue-653	156	68	expected	expect	VERB
issue-653	156	69	level	level	NOUN
issue-653	156	70	,	,	PUNCT
issue-653	156	71	indicating	indicate	VERB
issue-653	156	72	that	that	SCONJ
issue-653	156	73	there	there	PRON
issue-653	156	74	are	be	VERB
issue-653	156	75	disadvantages	disadvantage	NOUN
issue-653	156	76	in	in	ADP
issue-653	156	77	activity	activity	NOUN
issue-653	156	78	planning	planning	NOUN
issue-653	156	79	;	;	PUNCT
issue-653	156	80	“	"	PUNCT
issue-653	156	81	0.5	0.5	NUM
issue-653	156	82	”	"	PUNCT
issue-653	156	83	–	–	PUNCT
issue-653	156	84	the	the	DET
issue-653	156	85	actual	actual	ADJ
issue-653	156	86	level	level	NOUN
issue-653	156	87	of	of	ADP
issue-653	156	88	the	the	DET
issue-653	156	89	indicator	indicator	NOUN
issue-653	156	90	does	do	AUX
issue-653	156	91	not	not	PART
issue-653	156	92	correspond	correspond	VERB
issue-653	156	93	to	to	ADP
issue-653	156	94	the	the	DET
issue-653	156	95	planned	plan	VERB
issue-653	156	96	,	,	PUNCT
issue-653	156	97	is	be	AUX
issue-653	156	98	lower	low	ADJ
issue-653	156	99	than	than	ADP
issue-653	156	100	the	the	DET
issue-653	156	101	expected	expect	VERB
issue-653	156	102	level	level	NOUN
issue-653	156	103	,	,	PUNCT
issue-653	156	104	indicating	indicate	VERB
issue-653	156	105	inefficiency	inefficiency	NOUN
issue-653	156	106	of	of	ADP
issue-653	156	107	activities	activity	NOUN
issue-653	156	108	and	and	CCONJ
issue-653	156	109	the	the	DET
issue-653	156	110	presence	presence	NOUN
issue-653	156	111	of	of	ADP
issue-653	156	112	shortcomings	shortcoming	NOUN
issue-653	156	113	in	in	ADP
issue-653	156	114	the	the	DET
issue-653	156	115	business	business	NOUN
issue-653	156	116	management	management	NOUN
issue-653	156	117	;	;	PUNCT
issue-653	156	118	“	"	PUNCT
issue-653	156	119	0.25	0.25	NUM
issue-653	156	120	”	"	PUNCT
issue-653	156	121	–	–	PUNCT
issue-653	156	122	the	the	DET
issue-653	156	123	actual	actual	ADJ
issue-653	156	124	level	level	NOUN
issue-653	156	125	of	of	ADP
issue-653	156	126	the	the	DET
issue-653	156	127	indicator	indicator	NOUN
issue-653	156	128	does	do	AUX
issue-653	156	129	not	not	PART
issue-653	156	130	correspond	correspond	VERB
issue-653	156	131	to	to	ADP
issue-653	156	132	the	the	DET
issue-653	156	133	planned	plan	VERB
issue-653	156	134	level	level	NOUN
issue-653	156	135	but	but	CCONJ
issue-653	156	136	satisfies	satisfy	VERB
issue-653	156	137	the	the	DET
issue-653	156	138	senior	senior	ADJ
issue-653	156	139	management	management	NOUN
issue-653	156	140	(	(	PUNCT
issue-653	156	141	the	the	DET
issue-653	156	142	result	result	NOUN
issue-653	156	143	is	be	AUX
issue-653	156	144	considered	consider	VERB
issue-653	156	145	without	without	ADP
issue-653	156	146	reference	reference	NOUN
issue-653	156	147	to	to	ADP
issue-653	156	148	the	the	DET
issue-653	156	149	set	set	NOUN
issue-653	156	150	goals	goal	NOUN
issue-653	156	151	,	,	PUNCT
issue-653	156	152	which	which	PRON
issue-653	156	153	is	be	AUX
issue-653	156	154	caused	cause	VERB
issue-653	156	155	by	by	ADP
issue-653	156	156	force	force	NOUN
issue-653	156	157	majeure	majeure	NOUN
issue-653	156	158	circumstances	circumstance	NOUN
issue-653	156	159	)	)	PUNCT
issue-653	156	160	.	.	PUNCT
issue-653	157	1	also	also	ADV
issue-653	157	2	,	,	PUNCT
issue-653	157	3	it	it	PRON
issue-653	157	4	is	be	AUX
issue-653	157	5	proposed	propose	VERB
issue-653	157	6	to	to	PART
issue-653	157	7	calculate	calculate	VERB
issue-653	157	8	integrated	integrated	ADJ
issue-653	157	9	performance	performance	NOUN
issue-653	157	10	indicator	indicator	NOUN
issue-653	157	11	by	by	ADP
issue-653	157	12	divisions	division	NOUN
issue-653	157	13	of	of	ADP
issue-653	157	14	the	the	DET
issue-653	157	15	marketing	marketing	NOUN
issue-653	157	16	department	department	NOUN
issue-653	157	17	of	of	ADP
issue-653	157	18	the	the	DET
issue-653	157	19	industrial	industrial	ADJ
issue-653	157	20	enterprise	enterprise	NOUN
issue-653	157	21	using	use	VERB
issue-653	157	22	a	a	DET
issue-653	157	23	formula	formula	NOUN
issue-653	157	24	,	,	PUNCT
issue-653	157	25	approbation	approbation	NOUN
issue-653	157	26	of	of	ADP
issue-653	157	27	results	result	NOUN
issue-653	157	28	is	be	AUX
issue-653	157	29	given	give	VERB
issue-653	157	30	in	in	ADP
issue-653	157	31	table	table	NOUN
issue-653	157	32	6	6	NUM
issue-653	157	33	.	.	PUNCT
issue-653	158	1	p	p	X
issue-653	158	2	a	a	DET
issue-653	158	3	nj	nj	INTJ
issue-653	159	1	i	i	PRON
issue-653	159	2	i	i	PRON
issue-653	159	3	n	n	VERB
issue-653	159	4	=	=	PUNCT
issue-653	159	5	=	=	SYM
issue-653	159	6	∑	∑	PROPN
issue-653	159	7	1	1	NUM
issue-653	159	8	where	where	SCONJ
issue-653	159	9	pj	pj	PROPN
issue-653	159	10	–	–	PUNCT
issue-653	159	11	integrated	integrate	VERB
issue-653	159	12	performance	performance	NOUN
issue-653	159	13	indicator	indicator	NOUN
issue-653	159	14	of	of	ADP
issue-653	159	15	the	the	DET
issue-653	159	16	j	j	PROPN
issue-653	159	17	-	-	PUNCT
issue-653	159	18	th	th	VERB
issue-653	159	19	division	division	NOUN
issue-653	159	20	of	of	ADP
issue-653	159	21	the	the	DET
issue-653	159	22	marketing	marketing	NOUN
issue-653	159	23	department	department	NOUN
issue-653	159	24	;	;	PUNCT
issue-653	159	25	ai	ai	INTJ
issue-653	159	26	–	–	PUNCT
issue-653	159	27	a	a	DET
issue-653	159	28	score	score	NOUN
issue-653	159	29	of	of	ADP
issue-653	159	30	the	the	DET
issue-653	159	31	і	і	PROPN
issue-653	159	32	-	-	PUNCT
issue-653	159	33	th	th	X
issue-653	159	34	indicator	indicator	NOUN
issue-653	159	35	of	of	ADP
issue-653	159	36	the	the	DET
issue-653	159	37	j	j	PROPN
issue-653	159	38	-	-	PUNCT
issue-653	159	39	th	th	VERB
issue-653	159	40	division	division	NOUN
issue-653	159	41	of	of	ADP
issue-653	159	42	the	the	DET
issue-653	159	43	marketing	marketing	NOUN
issue-653	159	44	department	department	NOUN
issue-653	159	45	;	;	PUNCT
issue-653	159	46	n	n	CCONJ
issue-653	159	47	–	–	PUNCT
issue-653	159	48	the	the	DET
issue-653	159	49	number	number	NOUN
issue-653	159	50	of	of	ADP
issue-653	159	51	indicators	indicator	NOUN
issue-653	159	52	for	for	ADP
issue-653	159	53	evaluating	evaluate	VERB
issue-653	159	54	the	the	DET
issue-653	159	55	j	j	PROPN
issue-653	159	56	-	-	PUNCT
issue-653	159	57	th	th	VERB
issue-653	159	58	division	division	NOUN
issue-653	159	59	of	of	ADP
issue-653	159	60	the	the	DET
issue-653	159	61	marketing	marketing	NOUN
issue-653	159	62	department	department	NOUN
issue-653	159	63	.	.	PUNCT
issue-653	160	1	the	the	DET
issue-653	160	2	obtained	obtain	VERB
issue-653	160	3	value	value	NOUN
issue-653	160	4	of	of	ADP
issue-653	160	5	the	the	DET
issue-653	160	6	indicator	indicator	NOUN
issue-653	160	7	pj	pj	PROPN
issue-653	160	8	allows	allow	VERB
issue-653	160	9	characterizing	characterize	VERB
issue-653	160	10	the	the	DET
issue-653	160	11	division	division	NOUN
issue-653	160	12	performance	performance	NOUN
issue-653	160	13	of	of	ADP
issue-653	160	14	the	the	DET
issue-653	160	15	marketing	marketing	NOUN
issue-653	160	16	department	department	NOUN
issue-653	160	17	.	.	PUNCT
issue-653	161	1	thus	thus	ADV
issue-653	161	2	,	,	PUNCT
issue-653	161	3	if	if	SCONJ
issue-653	161	4	the	the	DET
issue-653	161	5	value	value	NOUN
issue-653	161	6	of	of	ADP
issue-653	161	7	pj	pj	PROPN
issue-653	161	8	is	be	AUX
issue-653	161	9	within	within	ADP
issue-653	161	10	the	the	DET
issue-653	161	11	range	range	NOUN
issue-653	161	12	.	.	PUNCT
issue-653	162	1	baltic	baltic	PROPN
issue-653	162	2	journal	journal	PROPN
issue-653	162	3	of	of	ADP
issue-653	162	4	economic	economic	ADJ
issue-653	162	5	studies	study	NOUN
issue-653	162	6	204	204	NUM
issue-653	162	7	vol	vol	NOUN
issue-653	162	8	.	.	PUNCT
issue-653	163	1	5	5	NUM
issue-653	163	2	,	,	PUNCT
issue-653	163	3	no	no	INTJ
issue-653	163	4	.	.	NOUN
issue-653	163	5	2	2	NUM
issue-653	163	6	,	,	PUNCT
issue-653	163	7	2019	2019	NUM
issue-653	163	8	table	table	NOUN
issue-653	163	9	5	5	NUM
issue-653	163	10	evaluation	evaluation	NOUN
issue-653	163	11	of	of	ADP
issue-653	163	12	the	the	DET
issue-653	163	13	corporate	corporate	ADJ
issue-653	163	14	image	image	NOUN
issue-653	163	15	of	of	ADP
issue-653	163	16	turboatom	turboatom	NOUN
issue-653	163	17	jsc	jsc	PROPN
issue-653	163	18	component	component	NOUN
issue-653	163	19	of	of	ADP
issue-653	163	20	evaluation	evaluation	NOUN
issue-653	163	21	evaluation	evaluation	NOUN
issue-653	163	22	parameter	parameter	NOUN
issue-653	163	23	correspondence	correspondence	NOUN
issue-653	163	24	conclusion	conclusion	NOUN
issue-653	163	25	on	on	ADP
issue-653	163	26	the	the	DET
issue-653	163	27	performance	performance	NOUN
issue-653	163	28	of	of	ADP
issue-653	163	29	the	the	DET
issue-653	163	30	business	business	NOUN
issue-653	163	31	development	development	NOUN
issue-653	163	32	division	division	NOUN
issue-653	163	33	1	1	NUM
issue-653	163	34	2	2	NUM
issue-653	163	35	3	3	NUM
issue-653	163	36	4	4	NUM
issue-653	163	37	enterprise	enterprise	NOUN
issue-653	163	38	image	image	NOUN
issue-653	163	39	among	among	ADP
issue-653	163	40	consumers	consumer	NOUN
issue-653	163	41	quality	quality	NOUN
issue-653	163	42	,	,	PUNCT
issue-653	163	43	characteristics	characteristic	NOUN
issue-653	163	44	of	of	ADP
issue-653	163	45	production	production	NOUN
issue-653	163	46	fully	fully	ADV
issue-653	163	47	corresponds	correspond	VERB
issue-653	163	48	the	the	DET
issue-653	163	49	enterprise	enterprise	NOUN
issue-653	163	50	image	image	NOUN
issue-653	163	51	is	be	AUX
issue-653	163	52	formed	form	VERB
issue-653	163	53	such	such	ADJ
issue-653	163	54	that	that	PRON
issue-653	163	55	does	do	AUX
issue-653	163	56	n’t	not	PART
issue-653	163	57	fully	fully	ADV
issue-653	163	58	correspond	correspond	VERB
issue-653	163	59	to	to	ADP
issue-653	163	60	the	the	DET
issue-653	163	61	positive	positive	ADJ
issue-653	163	62	one	one	NOUN
issue-653	163	63	,	,	PUNCT
issue-653	163	64	first	first	ADV
issue-653	163	65	of	of	ADP
issue-653	163	66	all	all	PRON
issue-653	163	67	,	,	PUNCT
issue-653	163	68	by	by	ADP
issue-653	163	69	virtue	virtue	NOUN
issue-653	163	70	of	of	ADP
issue-653	163	71	the	the	DET
issue-653	163	72	lack	lack	NOUN
issue-653	163	73	of	of	ADP
issue-653	163	74	consumers	consumer	NOUN
issue-653	163	75	’	’	PART
issue-653	163	76	vision	vision	NOUN
issue-653	163	77	of	of	ADP
issue-653	163	78	the	the	DET
issue-653	163	79	firm	firm	NOUN
issue-653	163	80	’s	’s	PART
issue-653	163	81	mission	mission	NOUN
issue-653	163	82	and	and	CCONJ
issue-653	163	83	strategies	strategy	NOUN
issue-653	163	84	.	.	PUNCT
issue-653	164	1	more	more	ADJ
issue-653	164	2	attention	attention	NOUN
issue-653	164	3	should	should	AUX
issue-653	164	4	be	be	AUX
issue-653	164	5	paid	pay	VERB
issue-653	164	6	to	to	ADP
issue-653	164	7	solving	solve	VERB
issue-653	164	8	this	this	DET
issue-653	164	9	issue	issue	NOUN
issue-653	164	10	.	.	PUNCT
issue-653	165	1	brand	brand	NOUN
issue-653	165	2	awareness	awareness	NOUN
issue-653	165	3	corresponds	correspond	VERB
issue-653	165	4	not	not	PART
issue-653	165	5	in	in	ADP
issue-653	165	6	full	full	ADJ
issue-653	165	7	service	service	NOUN
issue-653	165	8	corresponds	correspond	VERB
issue-653	165	9	not	not	PART
issue-653	165	10	in	in	ADP
issue-653	165	11	full	full	ADJ
issue-653	165	12	discount	discount	NOUN
issue-653	165	13	system	system	NOUN
issue-653	165	14	corresponds	correspond	VERB
issue-653	165	15	not	not	PART
issue-653	165	16	in	in	ADP
issue-653	165	17	full	full	ADJ
issue-653	165	18	price	price	NOUN
issue-653	165	19	corresponds	correspond	NOUN
issue-653	165	20	not	not	PART
issue-653	165	21	in	in	ADP
issue-653	165	22	full	full	ADJ
issue-653	165	23	consumers	consumer	NOUN
issue-653	165	24	’	'	PUNCT
issue-653	165	25	vision	vision	NOUN
issue-653	165	26	of	of	ADP
issue-653	165	27	the	the	DET
issue-653	165	28	stated	state	VERB
issue-653	165	29	mission	mission	NOUN
issue-653	165	30	and	and	CCONJ
issue-653	165	31	strategies	strategy	NOUN
issue-653	165	32	of	of	ADP
issue-653	165	33	the	the	DET
issue-653	165	34	enterprise	enterprise	NOUN
issue-653	165	35	weakly	weakly	ADJ
issue-653	165	36	corresponds	correspond	VERB
issue-653	165	37	corporate	corporate	ADJ
issue-653	165	38	style	style	NOUN
issue-653	165	39	of	of	ADP
issue-653	165	40	the	the	DET
issue-653	165	41	enterprise	enterprise	NOUN
issue-653	165	42	corresponds	correspond	VERB
issue-653	165	43	not	not	PART
issue-653	165	44	in	in	ADP
issue-653	165	45	full	full	ADJ
issue-653	165	46	enterprise	enterprise	NOUN
issue-653	165	47	image	image	NOUN
issue-653	165	48	among	among	ADP
issue-653	165	49	partners	partner	NOUN
issue-653	165	50	level	level	NOUN
issue-653	165	51	of	of	ADP
issue-653	165	52	loyalty	loyalty	NOUN
issue-653	165	53	to	to	ADP
issue-653	165	54	business	business	NOUN
issue-653	165	55	partners	partner	NOUN
issue-653	165	56	fully	fully	ADV
issue-653	165	57	corresponds	correspond	VERB
issue-653	165	58	business	business	NOUN
issue-653	165	59	partners	partner	NOUN
issue-653	165	60	’	'	PUNCT
issue-653	165	61	visions	vision	NOUN
issue-653	165	62	of	of	ADP
issue-653	165	63	the	the	DET
issue-653	165	64	enterprise	enterprise	NOUN
issue-653	165	65	do	do	AUX
issue-653	165	66	n’t	not	PART
issue-653	165	67	correspond	correspond	VERB
issue-653	165	68	in	in	ADP
issue-653	165	69	full	full	ADJ
issue-653	165	70	to	to	ADP
issue-653	165	71	the	the	DET
issue-653	165	72	positive	positive	ADJ
issue-653	165	73	image	image	NOUN
issue-653	165	74	,	,	PUNCT
issue-653	165	75	which	which	PRON
issue-653	165	76	is	be	AUX
issue-653	165	77	determined	determine	VERB
issue-653	165	78	by	by	ADP
issue-653	165	79	inefficient	inefficient	ADJ
issue-653	165	80	transparency	transparency	NOUN
issue-653	165	81	of	of	ADP
issue-653	165	82	the	the	DET
issue-653	165	83	enterprise	enterprise	NOUN
issue-653	165	84	.	.	PUNCT
issue-653	166	1	it	it	PRON
issue-653	166	2	is	be	AUX
issue-653	166	3	necessary	necessary	ADJ
issue-653	166	4	to	to	PART
issue-653	166	5	improve	improve	VERB
issue-653	166	6	the	the	DET
issue-653	166	7	quality	quality	NOUN
issue-653	166	8	of	of	ADP
issue-653	166	9	information	information	NOUN
issue-653	166	10	link	link	NOUN
issue-653	166	11	with	with	ADP
issue-653	166	12	partners	partner	NOUN
issue-653	166	13	.	.	PUNCT
issue-653	167	1	enterprise	enterprise	NOUN
issue-653	167	2	reliability	reliability	NOUN
issue-653	167	3	corresponds	correspond	VERB
issue-653	167	4	not	not	PART
issue-653	167	5	in	in	ADP
issue-653	167	6	full	full	ADJ
issue-653	167	7	level	level	NOUN
issue-653	167	8	of	of	ADP
issue-653	167	9	the	the	DET
issue-653	167	10	prestige	prestige	NOUN
issue-653	167	11	of	of	ADP
issue-653	167	12	the	the	DET
issue-653	167	13	enterprise	enterprise	NOUN
issue-653	167	14	corresponds	correspond	VERB
issue-653	167	15	not	not	PART
issue-653	167	16	in	in	ADP
issue-653	167	17	full	full	ADJ
issue-653	167	18	business	business	NOUN
issue-653	167	19	partners	partner	NOUN
issue-653	167	20	’	'	PUNCT
issue-653	167	21	vision	vision	NOUN
issue-653	167	22	of	of	ADP
issue-653	167	23	the	the	DET
issue-653	167	24	stated	state	VERB
issue-653	167	25	mission	mission	NOUN
issue-653	167	26	and	and	CCONJ
issue-653	167	27	strategies	strategy	NOUN
issue-653	167	28	of	of	ADP
issue-653	167	29	the	the	DET
issue-653	167	30	enterprise	enterprise	NOUN
issue-653	167	31	corresponds	correspond	VERB
issue-653	167	32	not	not	PART
issue-653	167	33	in	in	ADP
issue-653	167	34	full	full	ADJ
issue-653	167	35	enterprise	enterprise	NOUN
issue-653	167	36	transparency	transparency	NOUN
issue-653	167	37	weakly	weakly	ADJ
issue-653	167	38	corresponds	correspond	VERB
issue-653	167	39	an	an	DET
issue-653	167	40	internal	internal	ADJ
issue-653	167	41	image	image	NOUN
issue-653	167	42	of	of	ADP
issue-653	167	43	the	the	DET
issue-653	167	44	enterprise	enterprise	NOUN
issue-653	167	45	level	level	NOUN
issue-653	167	46	of	of	ADP
issue-653	167	47	executive	executive	ADJ
issue-653	167	48	management	management	NOUN
issue-653	167	49	loyalty	loyalty	NOUN
issue-653	167	50	to	to	ADP
issue-653	167	51	personnel	personnel	NOUN
issue-653	167	52	corresponds	correspond	NOUN
issue-653	167	53	not	not	PART
issue-653	167	54	in	in	ADP
issue-653	167	55	full	full	ADJ
issue-653	167	56	image	image	NOUN
issue-653	167	57	among	among	ADP
issue-653	167	58	the	the	DET
issue-653	167	59	employees	employee	NOUN
issue-653	167	60	is	be	AUX
issue-653	167	61	not	not	PART
issue-653	167	62	close	close	ADJ
issue-653	167	63	enough	enough	ADV
issue-653	167	64	to	to	ADP
issue-653	167	65	the	the	DET
issue-653	167	66	positive	positive	ADJ
issue-653	167	67	one	one	NOUN
issue-653	167	68	over	over	ADP
issue-653	167	69	the	the	DET
issue-653	167	70	weak	weak	ADJ
issue-653	167	71	transparency	transparency	NOUN
issue-653	167	72	of	of	ADP
issue-653	167	73	leadership	leadership	NOUN
issue-653	167	74	,	,	PUNCT
issue-653	167	75	unestablished	unestablished	ADJ
issue-653	167	76	system	system	NOUN
issue-653	167	77	of	of	ADP
issue-653	167	78	moral	moral	ADJ
issue-653	167	79	and	and	CCONJ
issue-653	167	80	material	material	NOUN
issue-653	167	81	incentives	incentive	NOUN
issue-653	167	82	for	for	ADP
issue-653	167	83	personnel	personnel	NOUN
issue-653	167	84	,	,	PUNCT
issue-653	167	85	and	and	CCONJ
issue-653	167	86	unclear	unclear	ADJ
issue-653	167	87	employees	employee	NOUN
issue-653	167	88	’	’	PART
issue-653	167	89	vision	vision	NOUN
issue-653	167	90	of	of	ADP
issue-653	167	91	missions	mission	NOUN
issue-653	167	92	and	and	CCONJ
issue-653	167	93	tasks	task	NOUN
issue-653	167	94	solved	solve	VERB
issue-653	167	95	by	by	ADP
issue-653	167	96	the	the	DET
issue-653	167	97	firm	firm	NOUN
issue-653	167	98	,	,	PUNCT
issue-653	167	99	which	which	PRON
issue-653	167	100	requires	require	VERB
issue-653	167	101	renewed	renew	VERB
issue-653	167	102	approaches	approach	NOUN
issue-653	167	103	to	to	ADP
issue-653	167	104	management	management	NOUN
issue-653	167	105	and	and	CCONJ
issue-653	167	106	work	work	NOUN
issue-653	167	107	organization	organization	NOUN
issue-653	167	108	.	.	PUNCT
issue-653	168	1	level	level	NOUN
issue-653	168	2	of	of	ADP
issue-653	168	3	transparency	transparency	NOUN
issue-653	168	4	of	of	ADP
issue-653	168	5	executive	executive	ADJ
issue-653	168	6	management	management	NOUN
issue-653	168	7	weakly	weakly	ADJ
issue-653	168	8	corresponds	correspond	NOUN
issue-653	168	9	provided	provide	VERB
issue-653	168	10	social	social	ADJ
issue-653	168	11	guarantees	guarantee	NOUN
issue-653	168	12	corresponds	correspond	VERB
issue-653	168	13	not	not	PART
issue-653	168	14	in	in	ADP
issue-653	168	15	full	full	ADJ
issue-653	168	16	career	career	NOUN
issue-653	168	17	prospects	prospect	NOUN
issue-653	168	18	corresponds	correspond	VERB
issue-653	168	19	not	not	PART
issue-653	168	20	in	in	ADP
issue-653	168	21	full	full	ADJ
issue-653	168	22	the	the	DET
issue-653	168	23	system	system	NOUN
issue-653	168	24	of	of	ADP
issue-653	168	25	wages	wage	NOUN
issue-653	168	26	and	and	CCONJ
issue-653	168	27	moral	moral	ADJ
issue-653	168	28	incentives	incentive	NOUN
issue-653	168	29	weakly	weakly	ADJ
issue-653	168	30	corresponds	correspond	NOUN
issue-653	168	31	level	level	NOUN
issue-653	168	32	of	of	ADP
issue-653	168	33	the	the	DET
issue-653	168	34	prestige	prestige	NOUN
issue-653	168	35	of	of	ADP
issue-653	168	36	the	the	DET
issue-653	168	37	firm	firm	ADJ
issue-653	168	38	weakly	weakly	ADJ
issue-653	168	39	corresponds	correspond	VERB
issue-653	168	40	the	the	DET
issue-653	168	41	moral	moral	ADJ
issue-653	168	42	environment	environment	NOUN
issue-653	168	43	at	at	ADP
issue-653	168	44	the	the	DET
issue-653	168	45	enterprise	enterprise	NOUN
issue-653	168	46	corresponds	correspond	VERB
issue-653	168	47	not	not	PART
issue-653	168	48	in	in	ADP
issue-653	168	49	full	full	ADJ
issue-653	168	50	staff	staff	NOUN
issue-653	168	51	’s	’s	PART
issue-653	168	52	vision	vision	NOUN
issue-653	168	53	of	of	ADP
issue-653	168	54	the	the	DET
issue-653	168	55	stated	state	VERB
issue-653	168	56	mission	mission	NOUN
issue-653	168	57	and	and	CCONJ
issue-653	168	58	strategies	strategy	NOUN
issue-653	168	59	of	of	ADP
issue-653	168	60	the	the	DET
issue-653	168	61	enterprise	enterprise	NOUN
issue-653	168	62	corresponds	correspond	VERB
issue-653	168	63	not	not	PART
issue-653	168	64	in	in	ADP
issue-653	168	65	full	full	ADJ
issue-653	168	66	table	table	NOUN
issue-653	168	67	6	6	NUM
issue-653	168	68	evaluation	evaluation	NOUN
issue-653	168	69	of	of	ADP
issue-653	168	70	performance	performance	NOUN
issue-653	168	71	of	of	ADP
issue-653	168	72	divisions	division	NOUN
issue-653	168	73	of	of	ADP
issue-653	168	74	the	the	DET
issue-653	168	75	marketing	marketing	NOUN
issue-653	168	76	department	department	NOUN
issue-653	168	77	at	at	ADP
issue-653	168	78	turboatom	turboatom	PROPN
issue-653	168	79	jsc	jsc	PROPN
issue-653	168	80	md	md	PROPN
issue-653	168	81	division	division	NOUN
issue-653	168	82	performance	performance	NOUN
issue-653	168	83	indicators	indicator	NOUN
issue-653	168	84	indicator	indicator	NOUN
issue-653	168	85	score	score	NOUN
issue-653	168	86	(	(	PUNCT
issue-653	168	87	scale	scale	NOUN
issue-653	168	88	)	)	PUNCT
issue-653	168	89	integrated	integrate	VERB
issue-653	168	90	indicator	indicator	NOUN
issue-653	168	91	marketing	marketing	NOUN
issue-653	168	92	research	research	NOUN
issue-653	168	93	division	division	NOUN
issue-653	168	94	sales	sale	NOUN
issue-653	168	95	volume	volume	NOUN
issue-653	168	96	1	1	NUM
issue-653	168	97	p1	p1	NOUN
issue-653	168	98	1	1	NUM
issue-653	168	99	1	1	NUM
issue-653	168	100	0	0	NUM
issue-653	168	101	75	75	NUM
issue-653	168	102	3	3	NUM
issue-653	168	103	0	0	NUM
issue-653	168	104	92=	92=	NUM
issue-653	169	1	+	+	CCONJ
issue-653	169	2	+	+	CCONJ
issue-653	169	3	=	=	SYM
issue-653	169	4	,	,	PUNCT
issue-653	169	5	,	,	PUNCT
issue-653	169	6	market	market	NOUN
issue-653	169	7	share	share	NOUN
issue-653	169	8	1	1	NUM
issue-653	169	9	building	building	NOUN
issue-653	169	10	market	market	NOUN
issue-653	169	11	strength	strength	NOUN
issue-653	169	12	0,75	0,75	NOUN
issue-653	169	13	business	business	NOUN
issue-653	169	14	development	development	NOUN
issue-653	169	15	division	division	NOUN
issue-653	169	16	corporate	corporate	ADJ
issue-653	169	17	image	image	NOUN
issue-653	169	18	0,5	0,5	NOUN
issue-653	169	19	p2	p2	X
issue-653	169	20	0	0	NUM
issue-653	170	1	5	5	NUM
issue-653	170	2	0	0	NUM
issue-653	170	3	5	5	NUM
issue-653	170	4	0	0	NUM
issue-653	170	5	5	5	NUM
issue-653	170	6	0	0	NUM
issue-653	170	7	5	5	NUM
issue-653	170	8	0	0	NUM
issue-653	170	9	5	5	NUM
issue-653	170	10	5	5	NUM
issue-653	170	11	0	0	NUM
issue-653	170	12	5=	5=	NUM
issue-653	170	13	+	+	PUNCT
issue-653	171	1	+	+	PUNCT
issue-653	171	2	+	+	PUNCT
issue-653	171	3	+	+	ADJ
issue-653	171	4	=	=	NOUN
issue-653	171	5	,	,	PUNCT
issue-653	171	6	,	,	PUNCT
issue-653	171	7	,	,	PUNCT
issue-653	171	8	,	,	PUNCT
issue-653	171	9	,	,	PUNCT
issue-653	171	10	,	,	PUNCT
issue-653	171	11	enterprise	enterprise	NOUN
issue-653	171	12	competitiveness	competitiveness	NOUN
issue-653	171	13	0,5	0,5	NUM
issue-653	171	14	profit	profit	NOUN
issue-653	171	15	0,5	0,5	NOUN
issue-653	171	16	consumer	consumer	NOUN
issue-653	171	17	readiness	readiness	NOUN
issue-653	171	18	0,5	0,5	NOUN
issue-653	171	19	business	business	NOUN
issue-653	171	20	attractiveness	attractiveness	NOUN
issue-653	171	21	of	of	ADP
issue-653	171	22	a	a	DET
issue-653	171	23	partner	partner	NOUN
issue-653	171	24	0,5	0,5	NUM
issue-653	171	25	communication	communication	NOUN
issue-653	171	26	division	division	NOUN
issue-653	171	27	trade	trade	NOUN
issue-653	171	28	turnover	turnover	NOUN
issue-653	171	29	0,75	0,75	NOUN
issue-653	171	30	p3	p3	NOUN
issue-653	171	31	0	0	NUM
issue-653	171	32	75	75	NUM
issue-653	171	33	1	1	NUM
issue-653	171	34	1	1	NUM
issue-653	171	35	0	0	NUM
issue-653	171	36	5	5	NUM
issue-653	171	37	4	4	NUM
issue-653	171	38	0	0	NUM
issue-653	171	39	81=	81=	NUM
issue-653	171	40	+	+	CCONJ
issue-653	172	1	+	+	PUNCT
issue-653	172	2	+	+	CCONJ
issue-653	172	3	=	=	NOUN
issue-653	172	4	,	,	PUNCT
issue-653	172	5	,	,	PUNCT
issue-653	172	6	,	,	PUNCT
issue-653	172	7	information	information	NOUN
issue-653	172	8	base	base	NOUN
issue-653	172	9	update	update	NOUN
issue-653	172	10	1	1	NUM
issue-653	172	11	development	development	NOUN
issue-653	172	12	of	of	ADP
issue-653	172	13	partnership	partnership	NOUN
issue-653	172	14	relations	relation	NOUN
issue-653	172	15	1	1	NUM
issue-653	172	16	brand	brand	NOUN
issue-653	172	17	value	value	NOUN
issue-653	172	18	0,5	0,5	NUM
issue-653	172	19	on	on	ADP
issue-653	172	20	the	the	DET
issue-653	172	21	basis	basis	NOUN
issue-653	172	22	of	of	ADP
issue-653	172	23	the	the	DET
issue-653	172	24	research	research	NOUN
issue-653	172	25	results	result	NOUN
issue-653	172	26	,	,	PUNCT
issue-653	172	27	the	the	DET
issue-653	172	28	conclusion	conclusion	NOUN
issue-653	172	29	was	be	AUX
issue-653	172	30	made	make	VERB
issue-653	172	31	on	on	ADP
issue-653	172	32	the	the	DET
issue-653	172	33	satisfactory	satisfactory	ADJ
issue-653	172	34	work	work	NOUN
issue-653	172	35	of	of	ADP
issue-653	172	36	all	all	DET
issue-653	172	37	divisions	division	NOUN
issue-653	172	38	of	of	ADP
issue-653	172	39	the	the	DET
issue-653	172	40	marketing	marketing	NOUN
issue-653	172	41	department	department	NOUN
issue-653	172	42	,	,	PUNCT
issue-653	172	43	which	which	PRON
issue-653	172	44	provides	provide	VERB
issue-653	172	45	in	in	ADP
issue-653	172	46	general	general	ADJ
issue-653	172	47	the	the	DET
issue-653	172	48	corporate	corporate	ADJ
issue-653	172	49	image	image	NOUN
issue-653	172	50	,	,	PUNCT
issue-653	172	51	the	the	DET
issue-653	172	52	enterprise	enterprise	NOUN
issue-653	172	53	value	value	NOUN
issue-653	172	54	,	,	PUNCT
issue-653	172	55	and	and	CCONJ
issue-653	172	56	the	the	DET
issue-653	172	57	brand	brand	NOUN
issue-653	172	58	value	value	NOUN
issue-653	172	59	on	on	ADP
issue-653	172	60	the	the	DET
issue-653	172	61	example	example	NOUN
issue-653	172	62	of	of	ADP
issue-653	172	63	the	the	DET
issue-653	172	64	industrial	industrial	ADJ
issue-653	172	65	enterprise	enterprise	NOUN
issue-653	172	66	named	name	VERB
issue-653	172	67	turboatom	turboatom	NOUN
issue-653	172	68	jsc	jsc	PROPN
issue-653	172	69	.	.	PUNCT
issue-653	173	1	7	7	X
issue-653	173	2	.	.	X
issue-653	173	3	conclusions	conclusion	NOUN
issue-653	173	4	this	this	DET
issue-653	173	5	work	work	NOUN
issue-653	173	6	is	be	AUX
issue-653	173	7	devoted	devote	VERB
issue-653	173	8	to	to	ADP
issue-653	173	9	studying	study	VERB
issue-653	173	10	the	the	DET
issue-653	173	11	theory	theory	NOUN
issue-653	173	12	of	of	ADP
issue-653	173	13	interaction	interaction	NOUN
issue-653	173	14	of	of	ADP
issue-653	173	15	image	image	NOUN
issue-653	173	16	,	,	PUNCT
issue-653	173	17	brand	brand	NOUN
issue-653	173	18	of	of	ADP
issue-653	173	19	an	an	DET
issue-653	173	20	enterprise	enterprise	NOUN
issue-653	173	21	based	base	VERB
issue-653	173	22	on	on	ADP
issue-653	173	23	marketing	marketing	NOUN
issue-653	173	24	as	as	ADP
issue-653	173	25	a	a	DET
issue-653	173	26	philosophy	philosophy	NOUN
issue-653	173	27	of	of	ADP
issue-653	173	28	management	management	NOUN
issue-653	173	29	,	,	PUNCT
issue-653	173	30	where	where	SCONJ
issue-653	173	31	it	it	PRON
issue-653	173	32	is	be	AUX
issue-653	173	33	identified	identify	VERB
issue-653	173	34	that	that	SCONJ
issue-653	173	35	enterprise	enterprise	NOUN
issue-653	173	36	image	image	NOUN
issue-653	173	37	is	be	AUX
issue-653	173	38	an	an	DET
issue-653	173	39	integral	integral	ADJ
issue-653	173	40	part	part	NOUN
issue-653	173	41	of	of	ADP
issue-653	173	42	enterprise	enterprise	NOUN
issue-653	173	43	brand	brand	NOUN
issue-653	173	44	,	,	PUNCT
issue-653	173	45	and	and	CCONJ
issue-653	173	46	their	their	PRON
issue-653	173	47	interaction	interaction	NOUN
issue-653	173	48	is	be	AUX
issue-653	173	49	taking	take	VERB
issue-653	173	50	place	place	NOUN
issue-653	173	51	through	through	ADP
issue-653	173	52	marketing	marketing	NOUN
issue-653	173	53	communications	communication	NOUN
issue-653	173	54	mix	mix	NOUN
issue-653	173	55	and	and	CCONJ
issue-653	173	56	implementation	implementation	NOUN
issue-653	173	57	practices	practice	NOUN
issue-653	173	58	on	on	ADP
issue-653	173	59	the	the	DET
issue-653	173	60	example	example	NOUN
issue-653	173	61	of	of	ADP
issue-653	173	62	business	business	NOUN
issue-653	173	63	projects	project	NOUN
issue-653	173	64	of	of	ADP
issue-653	173	65	enterprises	enterprise	NOUN
issue-653	173	66	with	with	ADP
issue-653	173	67	different	different	ADJ
issue-653	173	68	levels	level	NOUN
issue-653	173	69	of	of	ADP
issue-653	173	70	business	business	NOUN
issue-653	173	71	activity	activity	NOUN
issue-653	173	72	in	in	ADP
issue-653	173	73	kharkiv	kharkiv	PROPN
issue-653	173	74	and	and	CCONJ
issue-653	173	75	kharkiv	kharkiv	PROPN
issue-653	173	76	region	region	NOUN
issue-653	173	77	of	of	ADP
issue-653	173	78	ukraine	ukraine	NOUN
issue-653	173	79	:	:	PUNCT
issue-653	173	80	small	small	ADJ
issue-653	173	81	,	,	PUNCT
issue-653	173	82	medium	medium	ADJ
issue-653	173	83	-	-	PUNCT
issue-653	173	84	sized	sized	ADJ
issue-653	173	85	,	,	PUNCT
issue-653	173	86	and	and	CCONJ
issue-653	173	87	large	large	ADJ
issue-653	173	88	business	business	NOUN
issue-653	173	89	(	(	PUNCT
issue-653	173	90	small	small	ADJ
issue-653	173	91	–	–	PUNCT
issue-653	173	92	the	the	DET
issue-653	173	93	centre	centre	NOUN
issue-653	173	94	for	for	ADP
issue-653	173	95	child	child	NOUN
issue-653	173	96	development	development	NOUN
issue-653	173	97	“	"	PUNCT
issue-653	173	98	cute	cute	ADJ
issue-653	173	99	kids	kid	NOUN
issue-653	173	100	”	"	PUNCT
issue-653	173	101	,	,	PUNCT
issue-653	173	102	medium	medium	NOUN
issue-653	173	103	–	–	PUNCT
issue-653	173	104	association	association	NOUN
issue-653	173	105	of	of	ADP
issue-653	173	106	confectionery	confectionery	NOUN
issue-653	173	107	enterprises	enterprise	NOUN
issue-653	173	108	“	"	PUNCT
issue-653	173	109	solodkyi	solodkyi	PROPN
issue-653	173	110	svit	svit	PROPN
issue-653	173	111	”	"	PUNCT
issue-653	173	112	,	,	PUNCT
issue-653	173	113	large	large	ADJ
issue-653	173	114	–	–	PUNCT
issue-653	173	115	turboatom	turboatom	NOUN
issue-653	173	116	jsc	jsc	PROPN
issue-653	173	117	)	)	PUNCT
issue-653	173	118	.	.	PUNCT
issue-653	174	1	baltic	baltic	PROPN
issue-653	174	2	journal	journal	PROPN
issue-653	174	3	of	of	ADP
issue-653	174	4	economic	economic	ADJ
issue-653	174	5	studies	study	NOUN
issue-653	174	6	205	205	NUM
issue-653	174	7	vol	vol	NOUN
issue-653	174	8	.	.	PROPN
issue-653	175	1	5	5	NUM
issue-653	175	2	,	,	PUNCT
issue-653	175	3	no	no	INTJ
issue-653	175	4	.	.	NOUN
issue-653	175	5	2	2	NUM
issue-653	175	6	,	,	PUNCT
issue-653	175	7	2019	2019	NUM
issue-653	175	8	the	the	DET
issue-653	175	9	work	work	NOUN
issue-653	175	10	results	result	NOUN
issue-653	175	11	are	be	AUX
issue-653	175	12	the	the	DET
issue-653	175	13	development	development	NOUN
issue-653	175	14	of	of	ADP
issue-653	175	15	methodological	methodological	ADJ
issue-653	175	16	approach	approach	NOUN
issue-653	175	17	to	to	ADP
issue-653	175	18	evaluating	evaluate	VERB
issue-653	175	19	the	the	DET
issue-653	175	20	effectiveness	effectiveness	NOUN
issue-653	175	21	of	of	ADP
issue-653	175	22	the	the	DET
issue-653	175	23	marketing	marketing	NOUN
issue-653	175	24	department	department	NOUN
issue-653	175	25	in	in	ADP
issue-653	175	26	the	the	DET
issue-653	175	27	process	process	NOUN
issue-653	175	28	of	of	ADP
issue-653	175	29	business	business	NOUN
issue-653	175	30	management	management	NOUN
issue-653	175	31	at	at	ADP
issue-653	175	32	the	the	DET
issue-653	175	33	enterprise	enterprise	NOUN
issue-653	175	34	,	,	PUNCT
issue-653	175	35	taking	take	VERB
issue-653	175	36	into	into	ADP
issue-653	175	37	account	account	NOUN
issue-653	175	38	the	the	DET
issue-653	175	39	enterprise	enterprise	NOUN
issue-653	175	40	value	value	NOUN
issue-653	175	41	and	and	CCONJ
issue-653	175	42	brand	brand	NOUN
issue-653	175	43	value	value	NOUN
issue-653	175	44	for	for	ADP
issue-653	175	45	large	large	ADJ
issue-653	175	46	industrial	industrial	ADJ
issue-653	175	47	enterprises	enterprise	NOUN
issue-653	175	48	,	,	PUNCT
issue-653	175	49	the	the	DET
issue-653	175	50	peculiarity	peculiarity	NOUN
issue-653	175	51	of	of	ADP
issue-653	175	52	which	which	PRON
issue-653	175	53	is	be	AUX
issue-653	175	54	the	the	DET
issue-653	175	55	ability	ability	NOUN
issue-653	175	56	to	to	PART
issue-653	175	57	investigate	investigate	VERB
issue-653	175	58	the	the	DET
issue-653	175	59	relationship	relationship	NOUN
issue-653	175	60	between	between	ADP
issue-653	175	61	the	the	DET
issue-653	175	62	effectiveness	effectiveness	NOUN
issue-653	175	63	of	of	ADP
issue-653	175	64	the	the	DET
issue-653	175	65	development	development	NOUN
issue-653	175	66	of	of	ADP
issue-653	175	67	the	the	DET
issue-653	175	68	marketing	marketing	NOUN
issue-653	175	69	department	department	NOUN
issue-653	175	70	(	(	PUNCT
issue-653	175	71	organizational	organizational	ADJ
issue-653	175	72	and	and	CCONJ
issue-653	175	73	managerial	managerial	ADJ
issue-653	175	74	aspect	aspect	NOUN
issue-653	175	75	)	)	PUNCT
issue-653	175	76	and	and	CCONJ
issue-653	175	77	the	the	DET
issue-653	175	78	operating	operating	NOUN
issue-653	175	79	results	result	NOUN
issue-653	175	80	of	of	ADP
issue-653	175	81	its	its	PRON
issue-653	175	82	divisions	division	NOUN
issue-653	175	83	(	(	PUNCT
issue-653	175	84	economic	economic	ADJ
issue-653	175	85	aspect	aspect	NOUN
issue-653	175	86	)	)	PUNCT
issue-653	175	87	and	and	CCONJ
issue-653	175	88	take	take	VERB
issue-653	175	89	into	into	ADP
issue-653	175	90	account	account	NOUN
issue-653	175	91	the	the	DET
issue-653	175	92	identified	identify	VERB
issue-653	175	93	causal	causal	ADJ
issue-653	175	94	relationships	relationship	NOUN
issue-653	175	95	in	in	ADP
issue-653	175	96	the	the	DET
issue-653	175	97	process	process	NOUN
issue-653	175	98	of	of	ADP
issue-653	175	99	enterprise	enterprise	NOUN
issue-653	175	100	activity	activity	NOUN
issue-653	175	101	.	.	PUNCT
issue-653	176	1	the	the	DET
issue-653	176	2	system	system	NOUN
issue-653	176	3	for	for	ADP
issue-653	176	4	evaluating	evaluate	VERB
issue-653	176	5	the	the	DET
issue-653	176	6	performance	performance	NOUN
issue-653	176	7	of	of	ADP
issue-653	176	8	the	the	DET
issue-653	176	9	marketing	marketing	NOUN
issue-653	176	10	department	department	NOUN
issue-653	176	11	,	,	PUNCT
issue-653	176	12	taking	take	VERB
issue-653	176	13	into	into	ADP
issue-653	176	14	account	account	NOUN
issue-653	176	15	enterprise	enterprise	NOUN
issue-653	176	16	value	value	NOUN
issue-653	176	17	and	and	CCONJ
issue-653	176	18	brand	brand	NOUN
issue-653	176	19	value	value	NOUN
issue-653	176	20	,	,	PUNCT
issue-653	176	21	involves	involve	VERB
issue-653	176	22	two	two	NUM
issue-653	176	23	levels	level	NOUN
issue-653	176	24	of	of	ADP
issue-653	176	25	assessment	assessment	NOUN
issue-653	176	26	:	:	PUNCT
issue-653	176	27	the	the	DET
issue-653	176	28	first	first	ADJ
issue-653	176	29	one	one	NUM
issue-653	176	30	–	–	PUNCT
issue-653	176	31	to	to	PART
issue-653	176	32	determine	determine	VERB
issue-653	176	33	its	its	PRON
issue-653	176	34	performance	performance	NOUN
issue-653	176	35	in	in	ADP
issue-653	176	36	general	general	ADJ
issue-653	176	37	,	,	PUNCT
issue-653	176	38	that	that	ADV
issue-653	176	39	is	is	ADV
issue-653	176	40	,	,	PUNCT
issue-653	176	41	the	the	DET
issue-653	176	42	effectiveness	effectiveness	NOUN
issue-653	176	43	of	of	ADP
issue-653	176	44	its	its	PRON
issue-653	176	45	development	development	NOUN
issue-653	176	46	,	,	PUNCT
issue-653	176	47	the	the	DET
issue-653	176	48	second	second	ADJ
issue-653	176	49	–	–	PUNCT
issue-653	176	50	takes	take	VERB
issue-653	176	51	into	into	ADP
issue-653	176	52	account	account	NOUN
issue-653	176	53	the	the	DET
issue-653	176	54	specifics	specific	NOUN
issue-653	176	55	of	of	ADP
issue-653	176	56	divisions	division	NOUN
issue-653	176	57	of	of	ADP
issue-653	176	58	this	this	DET
issue-653	176	59	department	department	NOUN
issue-653	176	60	of	of	ADP
issue-653	176	61	the	the	DET
issue-653	176	62	enterprise	enterprise	NOUN
issue-653	176	63	and	and	CCONJ
issue-653	176	64	allows	allow	VERB
issue-653	176	65	determining	determine	VERB
issue-653	176	66	their	their	PRON
issue-653	176	67	performance	performance	NOUN
issue-653	176	68	according	accord	VERB
issue-653	176	69	to	to	ADP
issue-653	176	70	individual	individual	ADJ
issue-653	176	71	results	result	NOUN
issue-653	176	72	,	,	PUNCT
issue-653	176	73	that	that	ADV
issue-653	176	74	is	is	ADV
issue-653	176	75	,	,	PUNCT
issue-653	176	76	the	the	DET
issue-653	176	77	effectiveness	effectiveness	NOUN
issue-653	176	78	of	of	ADP
issue-653	176	79	divisions	division	NOUN
issue-653	176	80	,	,	PUNCT
issue-653	176	81	which	which	PRON
issue-653	176	82	is	be	AUX
issue-653	176	83	reflected	reflect	VERB
issue-653	176	84	in	in	ADP
issue-653	176	85	the	the	DET
issue-653	176	86	basic	basic	ADJ
issue-653	176	87	social	social	ADJ
issue-653	176	88	and	and	CCONJ
issue-653	176	89	economic	economic	ADJ
issue-653	176	90	performance	performance	NOUN
issue-653	176	91	indicators	indicator	NOUN
issue-653	176	92	of	of	ADP
issue-653	176	93	the	the	DET
issue-653	176	94	enterprise	enterprise	NOUN
issue-653	176	95	.	.	PUNCT
issue-653	177	1	the	the	DET
issue-653	177	2	calculation	calculation	NOUN
issue-653	177	3	is	be	AUX
issue-653	177	4	proposed	propose	VERB
issue-653	177	5	by	by	ADP
issue-653	177	6	the	the	DET
issue-653	177	7	following	follow	VERB
issue-653	177	8	indicators	indicator	NOUN
issue-653	177	9	:	:	PUNCT
issue-653	177	10	an	an	DET
issue-653	177	11	integral	integral	ADJ
issue-653	177	12	indicator	indicator	NOUN
issue-653	177	13	of	of	ADP
issue-653	177	14	the	the	DET
issue-653	177	15	effectiveness	effectiveness	NOUN
issue-653	177	16	of	of	ADP
issue-653	177	17	the	the	DET
issue-653	177	18	development	development	NOUN
issue-653	177	19	of	of	ADP
issue-653	177	20	the	the	DET
issue-653	177	21	marketing	marketing	NOUN
issue-653	177	22	department	department	NOUN
issue-653	177	23	,	,	PUNCT
issue-653	177	24	and	and	CCONJ
issue-653	177	25	by	by	ADP
issue-653	177	26	performance	performance	NOUN
issue-653	177	27	indicators	indicator	NOUN
issue-653	177	28	of	of	ADP
issue-653	177	29	marketing	marketing	NOUN
issue-653	177	30	research	research	NOUN
issue-653	177	31	division	division	NOUN
issue-653	177	32	(	(	PUNCT
issue-653	177	33	sales	sale	NOUN
issue-653	177	34	volume	volume	NOUN
issue-653	177	35	,	,	PUNCT
issue-653	177	36	market	market	NOUN
issue-653	177	37	share	share	NOUN
issue-653	177	38	,	,	PUNCT
issue-653	177	39	strengthening	strengthen	VERB
issue-653	177	40	of	of	ADP
issue-653	177	41	market	market	NOUN
issue-653	177	42	positions	position	NOUN
issue-653	177	43	)	)	PUNCT
issue-653	177	44	,	,	PUNCT
issue-653	177	45	the	the	DET
issue-653	177	46	work	work	NOUN
issue-653	177	47	of	of	ADP
issue-653	177	48	the	the	DET
issue-653	177	49	business	business	NOUN
issue-653	177	50	development	development	NOUN
issue-653	177	51	division	division	NOUN
issue-653	177	52	(	(	PUNCT
issue-653	177	53	“	"	PUNCT
issue-653	177	54	corporate	corporate	ADJ
issue-653	177	55	image	image	NOUN
issue-653	177	56	”	"	PUNCT
issue-653	177	57	,	,	PUNCT
issue-653	177	58	“	"	PUNCT
issue-653	177	59	enterprise	enterprise	NOUN
issue-653	177	60	competitiveness	competitiveness	NOUN
issue-653	177	61	”	"	PUNCT
issue-653	177	62	,	,	PUNCT
issue-653	177	63	“	"	PUNCT
issue-653	177	64	profit	profit	NOUN
issue-653	177	65	”	"	PUNCT
issue-653	177	66	,	,	PUNCT
issue-653	177	67	“	"	PUNCT
issue-653	177	68	consumer	consumer	NOUN
issue-653	177	69	readiness	readiness	NOUN
issue-653	177	70	”	"	PUNCT
issue-653	177	71	,	,	PUNCT
issue-653	177	72	“	"	PUNCT
issue-653	177	73	partner	partner	NOUN
issue-653	177	74	’s	’s	PART
issue-653	177	75	business	business	NOUN
issue-653	177	76	attractiveness	attractiveness	NOUN
issue-653	177	77	”	"	PUNCT
issue-653	177	78	)	)	PUNCT
issue-653	177	79	,	,	PUNCT
issue-653	177	80	communication	communication	NOUN
issue-653	177	81	division	division	NOUN
issue-653	177	82	(	(	PUNCT
issue-653	177	83	trade	trade	NOUN
issue-653	177	84	turnover	turnover	NOUN
issue-653	177	85	,	,	PUNCT
issue-653	177	86	updating	updating	NOUN
issue-653	177	87	of	of	ADP
issue-653	177	88	the	the	DET
issue-653	177	89	information	information	NOUN
issue-653	177	90	base	base	NOUN
issue-653	177	91	,	,	PUNCT
issue-653	177	92	development	development	NOUN
issue-653	177	93	of	of	ADP
issue-653	177	94	partnership	partnership	NOUN
issue-653	177	95	relations	relation	NOUN
issue-653	177	96	,	,	PUNCT
issue-653	177	97	brand	brand	NOUN
issue-653	177	98	value	value	NOUN
issue-653	177	99	)	)	PUNCT
issue-653	177	100	.	.	PUNCT
issue-653	178	1	the	the	DET
issue-653	178	2	approbation	approbation	NOUN
issue-653	178	3	of	of	ADP
issue-653	178	4	the	the	DET
issue-653	178	5	developed	develop	VERB
issue-653	178	6	methodological	methodological	ADJ
issue-653	178	7	approach	approach	NOUN
issue-653	178	8	is	be	AUX
issue-653	178	9	made	make	VERB
issue-653	178	10	on	on	ADP
issue-653	178	11	the	the	DET
issue-653	178	12	example	example	NOUN
issue-653	178	13	of	of	ADP
issue-653	178	14	the	the	DET
issue-653	178	15	large	large	ADJ
issue-653	178	16	industrial	industrial	ADJ
issue-653	178	17	enterprise	enterprise	NOUN
issue-653	178	18	named	name	VERB
issue-653	178	19	turboatom	turboatom	NOUN
issue-653	178	20	jsc	jsc	PROPN
issue-653	178	21	that	that	PRON
issue-653	178	22	confirms	confirm	VERB
issue-653	178	23	its	its	PRON
issue-653	178	24	practical	practical	ADJ
issue-653	178	25	importance	importance	NOUN
issue-653	178	26	.	.	PUNCT
issue-653	179	1	references	reference	NOUN
issue-653	179	2	:	:	PUNCT
issue-653	179	3	aleshina	aleshina	PROPN
issue-653	179	4	,	,	PUNCT
issue-653	179	5	i.	i.	PROPN
issue-653	179	6	v.	v.	PROPN
issue-653	179	7	(	(	PUNCT
issue-653	179	8	1998	1998	NUM
issue-653	179	9	)	)	PUNCT
issue-653	179	10	.	.	PUNCT
issue-653	180	1	korporativnyi	korporativnyi	PROPN
issue-653	180	2	imidzh	imidzh	PROPN
issue-653	181	1	[	[	X
issue-653	181	2	corporate	corporate	ADJ
issue-653	181	3	image	image	NOUN
issue-653	181	4	]	]	PUNCT
issue-653	181	5	.	.	PUNCT
issue-653	182	1	marketing	marketing	NOUN
issue-653	182	2	,	,	PUNCT
issue-653	182	3	1	1	NUM
issue-653	182	4	,	,	PUNCT
issue-653	182	5	50–53	50–53	NUM
issue-653	182	6	.	.	PUNCT
issue-653	183	1	babich	babich	PROPN
issue-653	183	2	,	,	PUNCT
issue-653	183	3	k.	k.	PROPN
issue-653	183	4	,	,	PUNCT
issue-653	183	5	lakhno	lakhno	NOUN
issue-653	183	6	,	,	PUNCT
issue-653	183	7	i.	i.	PROPN
issue-653	183	8	(	(	PUNCT
issue-653	183	9	1997	1997	NUM
issue-653	183	10	)	)	PUNCT
issue-653	183	11	.	.	PUNCT
issue-653	184	1	otsenka	otsenka	PROPN
issue-653	184	2	imidzha	imidzha	PROPN
issue-653	184	3	promyshlennoho	promyshlennoho	PROPN
issue-653	184	4	predpriyatiya	predpriyatiya	NOUN
issue-653	185	1	[	[	X
issue-653	185	2	evaluation	evaluation	NOUN
issue-653	185	3	of	of	ADP
issue-653	185	4	image	image	NOUN
issue-653	185	5	of	of	ADP
issue-653	185	6	industrial	industrial	ADJ
issue-653	185	7	enterprise	enterprise	NOUN
issue-653	185	8	]	]	PUNCT
issue-653	185	9	.	.	PUNCT
issue-653	186	1	biznes	bizne	NOUN
issue-653	186	2	-	-	PUNCT
issue-653	186	3	inform	inform	NOUN
issue-653	186	4	,	,	PUNCT
issue-653	186	5	8	8	NUM
issue-653	186	6	,	,	PUNCT
issue-653	186	7	47–58	47–58	NOUN
issue-653	186	8	.	.	PUNCT
issue-653	187	1	dowling	dowle	VERB
issue-653	187	2	,	,	PUNCT
issue-653	187	3	g.	g.	PROPN
issue-653	187	4	r.	r.	PROPN
issue-653	187	5	(	(	PUNCT
issue-653	187	6	2006	2006	NUM
issue-653	187	7	)	)	PUNCT
issue-653	187	8	.	.	PUNCT
issue-653	188	1	nauka	nauka	PROPN
issue-653	188	2	i	i	PRON
issue-653	188	3	iskusstvo	iskusstvo	INTJ
issue-653	188	4	marketinga	marketinga	PROPN
issue-653	189	1	[	[	X
issue-653	189	2	the	the	DET
issue-653	189	3	art	art	NOUN
issue-653	189	4	and	and	CCONJ
issue-653	189	5	science	science	NOUN
issue-653	189	6	of	of	ADP
issue-653	189	7	marketing	marketing	NOUN
issue-653	189	8	]	]	PUNCT
issue-653	189	9	.	.	PUNCT
issue-653	190	1	st	st	PROPN
issue-653	190	2	.	.	PROPN
issue-653	190	3	peterburg	peterburg	PROPN
issue-653	190	4	:	:	PUNCT
issue-653	190	5	vektor	vektor	PROPN
issue-653	190	6	.	.	PUNCT
issue-653	191	1	dobrianska	dobrianska	PROPN
issue-653	191	2	,	,	PUNCT
issue-653	191	3	o.	o.	PROPN
issue-653	191	4	v.	v.	PROPN
issue-653	191	5	(	(	PUNCT
issue-653	191	6	2001	2001	NUM
issue-653	191	7	)	)	PUNCT
issue-653	191	8	.	.	PUNCT
issue-653	192	1	v	v	X
issue-653	192	2	ukraini	ukraini	PROPN
issue-653	192	3	tsina	tsina	PROPN
issue-653	192	4	rozrobky	rozrobky	ADJ
issue-653	192	5	brendu	brendu	NOUN
issue-653	192	6	zavyshchena	zavyshchena	PROPN
issue-653	192	7	chy	chy	PROPN
issue-653	192	8	ne	ne	PROPN
issue-653	192	9	vdvichi	vdvichi	PROPN
issue-653	193	1	[	[	X
issue-653	193	2	in	in	ADP
issue-653	193	3	ukraine	ukraine	NOUN
issue-653	193	4	,	,	PUNCT
issue-653	193	5	the	the	DET
issue-653	193	6	price	price	NOUN
issue-653	193	7	of	of	ADP
issue-653	193	8	brand	brand	NOUN
issue-653	193	9	development	development	NOUN
issue-653	193	10	is	be	AUX
issue-653	193	11	overstated	overstate	VERB
issue-653	193	12	almost	almost	ADV
issue-653	193	13	twice	twice	ADV
issue-653	193	14	]	]	PUNCT
issue-653	193	15	.	.	PUNCT
issue-653	194	1	halytski	halytski	PROPN
issue-653	194	2	kontrakty	kontrakty	PROPN
issue-653	194	3	,	,	PUNCT
issue-653	194	4	25	25	NUM
issue-653	194	5	,	,	PUNCT
issue-653	194	6	18–19	18–19	NUM
issue-653	194	7	.	.	PUNCT
issue-653	195	1	doyle	doyle	PROPN
issue-653	195	2	,	,	PUNCT
issue-653	195	3	p.	p.	NOUN
issue-653	195	4	(	(	PUNCT
issue-653	195	5	1999	1999	NUM
issue-653	195	6	)	)	PUNCT
issue-653	195	7	.	.	PUNCT
issue-653	196	1	menedzhment	menedzhment	PROPN
issue-653	196	2	:	:	PUNCT
issue-653	197	1	strategiya	strategiya	PROPN
issue-653	198	1	i	i	PRON
issue-653	198	2	taktika	taktika	X
issue-653	199	1	[	[	X
issue-653	199	2	management	management	NOUN
issue-653	199	3	:	:	PUNCT
issue-653	199	4	strategy	strategy	NOUN
issue-653	199	5	and	and	CCONJ
issue-653	199	6	tactics	tactic	NOUN
issue-653	199	7	]	]	PUNCT
issue-653	199	8	.	.	PUNCT
issue-653	200	1	st	st	PROPN
issue-653	200	2	.	.	PROPN
issue-653	200	3	peterburg	peterburg	PROPN
issue-653	200	4	:	:	PUNCT
issue-653	200	5	piter	piter	PROPN
issue-653	200	6	.	.	PUNCT
issue-653	201	1	domnin	domnin	PROPN
issue-653	201	2	,	,	PUNCT
issue-653	201	3	v.	v.	ADP
issue-653	201	4	n.	n.	PROPN
issue-653	201	5	(	(	PUNCT
issue-653	201	6	2004	2004	NUM
issue-653	201	7	)	)	PUNCT
issue-653	201	8	.	.	PUNCT
issue-653	202	1	brending	brende	VERB
issue-653	202	2	:	:	PUNCT
issue-653	202	3	novye	novye	PROPN
issue-653	202	4	tekhnologii	tekhnologii	PROPN
issue-653	202	5	v	v	ADP
issue-653	202	6	rossii	rossii	NOUN
issue-653	202	7	[	[	X
issue-653	202	8	branding	branding	NOUN
issue-653	202	9	:	:	PUNCT
issue-653	202	10	new	new	ADJ
issue-653	202	11	technologies	technology	NOUN
issue-653	202	12	in	in	ADP
issue-653	202	13	russia	russia	PROPN
issue-653	202	14	]	]	PUNCT
issue-653	202	15	.	.	PUNCT
issue-653	203	1	st	st	PROPN
issue-653	203	2	.	.	PROPN
issue-653	203	3	peterburg	peterburg	PROPN
issue-653	203	4	:	:	PUNCT
issue-653	203	5	piter	piter	PROPN
issue-653	203	6	.	.	PUNCT
issue-653	204	1	jones	jones	PROPN
issue-653	204	2	,	,	PUNCT
issue-653	204	3	j.	j.	PROPN
issue-653	204	4	(	(	PUNCT
issue-653	204	5	2005	2005	NUM
issue-653	204	6	)	)	PUNCT
issue-653	204	7	.	.	PUNCT
issue-653	205	1	rol	rol	PROPN
issue-653	205	2	reklamy	reklamy	NOUN
issue-653	205	3	v	v	ADP
issue-653	205	4	sozdanii	sozdanii	PROPN
issue-653	205	5	silnykh	silnykh	ADJ
issue-653	205	6	brendov	brendov	PROPN
issue-653	206	1	[	[	X
issue-653	206	2	how	how	SCONJ
issue-653	206	3	to	to	PART
issue-653	206	4	use	use	VERB
issue-653	206	5	advertising	advertising	NOUN
issue-653	206	6	to	to	PART
issue-653	206	7	build	build	VERB
issue-653	206	8	strong	strong	ADJ
issue-653	206	9	brands	brand	NOUN
issue-653	206	10	]	]	PUNCT
issue-653	206	11	.	.	PUNCT
issue-653	207	1	moscow	moscow	PROPN
issue-653	207	2	:	:	PUNCT
issue-653	207	3	viliams	viliam	NOUN
issue-653	207	4	.	.	PUNCT
issue-653	208	1	gardner	gardner	PROPN
issue-653	208	2	,	,	PUNCT
issue-653	208	3	b.	b.	PROPN
issue-653	208	4	,	,	PUNCT
issue-653	208	5	levy	levy	NOUN
issue-653	208	6	,	,	PUNCT
issue-653	208	7	s.	s.	PROPN
issue-653	208	8	(	(	PUNCT
issue-653	208	9	1995	1995	NUM
issue-653	208	10	)	)	PUNCT
issue-653	208	11	.	.	PUNCT
issue-653	209	1	the	the	DET
issue-653	209	2	product	product	NOUN
issue-653	209	3	and	and	CCONJ
issue-653	209	4	the	the	DET
issue-653	209	5	brand	brand	NOUN
issue-653	209	6	.	.	PUNCT
issue-653	210	1	harvard	harvard	PROPN
issue-653	210	2	business	business	PROPN
issue-653	210	3	review	review	PROPN
issue-653	210	4	,	,	PUNCT
issue-653	210	5	vol	vol	NOUN
issue-653	210	6	.	.	PUNCT
issue-653	211	1	33	33	NUM
issue-653	211	2	.	.	PUNCT
issue-653	212	1	interbrand	interbrand	PROPN
issue-653	212	2	world	world	PROPN
issue-653	212	3	’s	’s	PART
issue-653	212	4	most	most	ADV
issue-653	212	5	valuable	valuable	ADJ
issue-653	212	6	brands	brand	NOUN
issue-653	212	7	2001	2001	NUM
issue-653	212	8	methodology	methodology	NOUN
issue-653	212	9	.	.	PUNCT
issue-653	213	1	retrieved	retrieve	VERB
issue-653	213	2	from	from	ADP
issue-653	213	3	:	:	PUNCT
issue-653	213	4	www.interbrand.com	www.interbrand.com	PROPN
issue-653	213	5	.	.	PUNCT
issue-653	213	6	kupchynska	kupchynska	PROPN
issue-653	213	7	,	,	PUNCT
issue-653	213	8	m.	m.	NOUN
issue-653	213	9	(	(	PUNCT
issue-653	213	10	2004	2004	NUM
issue-653	213	11	)	)	PUNCT
issue-653	213	12	.	.	PUNCT
issue-653	214	1	shcho	shcho	PROPN
issue-653	214	2	brend	brend	PROPN
issue-653	214	3	pryideshnii	pryideshnii	PROPN
issue-653	214	4	nam	nam	PROPN
issue-653	214	5	hotuie	hotuie	NOUN
issue-653	214	6	?	?	PUNCT
issue-653	215	1	[	[	X
issue-653	215	2	what	what	PRON
issue-653	215	3	does	do	AUX
issue-653	215	4	the	the	DET
issue-653	215	5	future	future	ADJ
issue-653	215	6	brand	brand	NOUN
issue-653	215	7	bring	bring	VERB
issue-653	215	8	?	?	PUNCT
issue-653	215	9	]	]	PUNCT
issue-653	215	10	.	.	PUNCT
issue-653	216	1	marketynh	marketynh	PROPN
issue-653	216	2	v	v	NUM
issue-653	216	3	ukraini	ukraini	NOUN
issue-653	216	4	,	,	PUNCT
issue-653	216	5	5	5	NUM
issue-653	216	6	,	,	PUNCT
issue-653	216	7	41–43	41–43	NUM
issue-653	216	8	.	.	PUNCT
issue-653	217	1	ogilvy	ogilvy	PROPN
issue-653	217	2	,	,	PUNCT
issue-653	217	3	d.	d.	PROPN
issue-653	217	4	(	(	PUNCT
issue-653	217	5	2003	2003	NUM
issue-653	217	6	)	)	PUNCT
issue-653	217	7	.	.	PUNCT
issue-653	218	1	ogilvi	ogilvi	PROPN
issue-653	218	2	o	o	PROPN
issue-653	218	3	reklame	reklame	PROPN
issue-653	218	4	[	[	X
issue-653	218	5	ogilvy	ogilvy	PROPN
issue-653	218	6	on	on	ADP
issue-653	218	7	advertising	advertising	NOUN
issue-653	218	8	]	]	PUNCT
issue-653	218	9	.	.	PUNCT
issue-653	219	1	moscow	moscow	PROPN
issue-653	219	2	:	:	PUNCT
issue-653	219	3	eksmo	eksmo	PROPN
issue-653	219	4	.	.	PUNCT
issue-653	220	1	oliver	oliver	PROPN
issue-653	220	2	,	,	PUNCT
issue-653	220	3	s.	s.	PROPN
issue-653	220	4	(	(	PUNCT
issue-653	220	5	2003	2003	NUM
issue-653	220	6	)	)	PUNCT
issue-653	220	7	.	.	PUNCT
issue-653	221	1	strategiya	strategiya	PROPN
issue-653	222	1	v	v	DET
issue-653	222	2	pablik	pablik	PROPN
issue-653	222	3	rileishnz	rileishnz	NOUN
issue-653	222	4	[	[	PUNCT
issue-653	222	5	public	public	ADJ
issue-653	222	6	relations	relation	NOUN
issue-653	222	7	strategy	strategy	NOUN
issue-653	222	8	]	]	PUNCT
issue-653	222	9	.	.	PUNCT
issue-653	223	1	st	st	PROPN
issue-653	223	2	.	.	PROPN
issue-653	223	3	peterburg	peterburg	PROPN
issue-653	223	4	:	:	PUNCT
issue-653	223	5	piter	piter	PROPN
issue-653	223	6	.	.	PUNCT
issue-653	223	7	posylannia	posylannia	NOUN
issue-653	223	8	na	na	ADP
issue-653	223	9	dzherelo	dzherelo	NOUN
issue-653	223	10	premii	premii	ADV
issue-653	223	11	shvedskoho	shvedskoho	VERB
issue-653	223	12	natsionalnoho	natsionalnoho	PROPN
issue-653	223	13	banku	banku	PROPN
issue-653	223	14	z	z	PROPN
issue-653	223	15	ekonomichnykh	ekonomichnykh	PROPN
issue-653	224	1	nauk	nauk	PROPN
issue-653	224	2	pamiati	pamiati	PROPN
issue-653	224	3	alfreda	alfreda	VERB
issue-653	224	4	nobelia	nobelia	NOUN
issue-653	225	1	[	[	X
issue-653	225	2	laureate	laureate	NOUN
issue-653	225	3	of	of	ADP
issue-653	225	4	the	the	DET
issue-653	225	5	nobel	nobel	PROPN
issue-653	225	6	prize	prize	PROPN
issue-653	225	7	in	in	ADP
issue-653	225	8	economics	economics	PROPN
issue-653	225	9	r.	r.	PROPN
issue-653	225	10	thaler	thaler	PROPN
issue-653	225	11	reference	reference	PROPN
issue-653	225	12	to	to	ADP
issue-653	225	13	the	the	DET
issue-653	225	14	sveriges	sverige	NOUN
issue-653	225	15	riksbank	riksbank	PROPN
issue-653	225	16	prize	prize	NOUN
issue-653	225	17	in	in	ADP
issue-653	225	18	economic	economic	ADJ
issue-653	225	19	sciences	science	NOUN
issue-653	225	20	in	in	ADP
issue-653	225	21	memory	memory	NOUN
issue-653	225	22	of	of	ADP
issue-653	225	23	alfred	alfred	PROPN
issue-653	225	24	nobel	nobel	PROPN
issue-653	225	25	]	]	PUNCT
issue-653	225	26	.	.	PUNCT
issue-653	226	1	retrieved	retrieve	VERB
issue-653	226	2	from	from	ADP
issue-653	226	3	:	:	PUNCT
issue-653	226	4	https://www.nobelprize.org/nobel_prizes/economicsciences/laureates/2017/	https://www.nobelprize.org/nobel_prizes/economicsciences/laureates/2017/	NOUN
issue-653	226	5	raiko	raiko	NOUN
issue-653	226	6	,	,	PUNCT
issue-653	226	7	d.	d.	PROPN
issue-653	226	8	v.	v.	PROPN
issue-653	226	9	(	(	PUNCT
issue-653	226	10	2010	2010	NUM
issue-653	226	11	)	)	PUNCT
issue-653	226	12	.	.	PUNCT
issue-653	227	1	pidpryiemstvo	pidpryiemstvo	PROPN
issue-653	227	2	,	,	PUNCT
issue-653	227	3	partner	partner	NOUN
issue-653	227	4	,	,	PUNCT
issue-653	227	5	spozhyvach	spozhyvach	NOUN
issue-653	227	6	:	:	PUNCT
issue-653	227	7	teoriia	teoriia	ADP
issue-653	227	8	ta	ta	PART
issue-653	227	9	praktyka	praktyka	PROPN
issue-653	227	10	vzaiemodii	vzaiemodii	VERB
issue-653	227	11	:	:	PUNCT
issue-653	227	12	monohrafiia	monohrafiia	VERB
issue-653	227	13	[	[	X
issue-653	227	14	enterprise	enterprise	NOUN
issue-653	227	15	,	,	PUNCT
issue-653	227	16	partner	partner	NOUN
issue-653	227	17	,	,	PUNCT
issue-653	227	18	consumer	consumer	NOUN
issue-653	227	19	:	:	PUNCT
issue-653	227	20	theory	theory	NOUN
issue-653	227	21	and	and	CCONJ
issue-653	227	22	practice	practice	NOUN
issue-653	227	23	of	of	ADP
issue-653	227	24	interaction	interaction	NOUN
issue-653	227	25	:	:	PUNCT
issue-653	227	26	monograph	monograph	NOUN
issue-653	227	27	]	]	PUNCT
issue-653	227	28	.	.	PUNCT
issue-653	228	1	kharkiv	kharkiv	PROPN
issue-653	228	2	:	:	PUNCT
issue-653	228	3	ynzhek	ynzhek	NOUN
issue-653	228	4	.	.	PUNCT
issue-653	229	1	sandage	sandage	NOUN
issue-653	229	2	,	,	PUNCT
issue-653	229	3	c.	c.	PROPN
issue-653	229	4	(	(	PUNCT
issue-653	229	5	2001	2001	NUM
issue-653	229	6	)	)	PUNCT
issue-653	229	7	.	.	PUNCT
issue-653	230	1	reklama	reklama	NOUN
issue-653	230	2	:	:	PUNCT
issue-653	230	3	teoriya	teoriya	NOUN
issue-653	231	1	i	i	PRON
issue-653	231	2	praktika	praktika	VERB
issue-653	232	1	[	[	X
issue-653	232	2	advertising	advertising	NOUN
issue-653	232	3	theory	theory	NOUN
issue-653	232	4	and	and	CCONJ
issue-653	232	5	practice	practice	NOUN
issue-653	232	6	]	]	PUNCT
issue-653	232	7	.	.	PUNCT
issue-653	233	1	moscow	moscow	PROPN
issue-653	233	2	:	:	PUNCT
issue-653	233	3	sirin	sirin	VERB
issue-653	233	4	.	.	PUNCT
issue-653	234	1	shkardun	shkardun	PROPN
issue-653	234	2	,	,	PUNCT
issue-653	234	3	v.	v.	PROPN
issue-653	234	4	d.	d.	PROPN
issue-653	234	5	(	(	PUNCT
issue-653	234	6	2001	2001	NUM
issue-653	234	7	)	)	PUNCT
issue-653	234	8	.	.	PUNCT
issue-653	235	1	otsenka	otsenka	AUX
issue-653	235	2	i	i	PRON
issue-653	235	3	formirovanie	formirovanie	INTJ
issue-653	235	4	korporativnogo	korporativnogo	AUX
issue-653	235	5	imidzha	imidzha	VERB
issue-653	235	6	predpriyatiya	predpriyatiya	PROPN
issue-653	236	1	[	[	X
issue-653	236	2	evaluation	evaluation	NOUN
issue-653	236	3	and	and	CCONJ
issue-653	236	4	creation	creation	NOUN
issue-653	236	5	of	of	ADP
issue-653	236	6	enterprise	enterprise	NOUN
issue-653	236	7	corporate	corporate	ADJ
issue-653	236	8	image	image	NOUN
issue-653	236	9	]	]	PUNCT
issue-653	236	10	.	.	PUNCT
issue-653	237	1	marketing	market	VERB
issue-653	237	2	v	v	ADP
issue-653	237	3	rossii	rossii	NOUN
issue-653	237	4	i	i	PROPN
issue-653	237	5	za	za	PROPN
issue-653	237	6	rubezhom	rubezhom	PROPN
issue-653	237	7	,	,	PUNCT
issue-653	237	8	3	3	NUM
issue-653	237	9	,	,	PUNCT
issue-653	237	10	68–77	68–77	NUM
issue-653	237	11	.	.	PUNCT
issue-653	238	1	ulianova	ulianova	PROPN
issue-653	238	2	,	,	PUNCT
issue-653	238	3	k.	k.	PROPN
issue-653	238	4	m.	m.	PROPN
issue-653	238	5	(	(	PUNCT
issue-653	238	6	2002	2002	NUM
issue-653	238	7	)	)	PUNCT
issue-653	238	8	.	.	PUNCT
issue-653	239	1	torhova	torhova	PROPN
issue-653	239	2	marka	marka	PROPN
issue-653	239	3	yak	yak	PROPN
issue-653	239	4	osnova	osnova	PROPN
issue-653	239	5	marochnoho	marochnoho	PROPN
issue-653	239	6	kapitalu	kapitalu	PROPN
issue-653	240	1	[	[	X
issue-653	240	2	trademark	trademark	NOUN
issue-653	240	3	as	as	ADP
issue-653	240	4	a	a	DET
issue-653	240	5	basis	basis	NOUN
issue-653	240	6	of	of	ADP
issue-653	240	7	brand	brand	NOUN
issue-653	240	8	capital	capital	NOUN
issue-653	240	9	]	]	PUNCT
issue-653	240	10	.	.	PUNCT
issue-653	241	1	marketynh	marketynh	PROPN
issue-653	241	2	v	v	NUM
issue-653	241	3	ukraini	ukraini	NOUN
issue-653	241	4	,	,	PUNCT
issue-653	241	5	3	3	NUM
issue-653	241	6	,	,	PUNCT
issue-653	241	7	41–42	41–42	NUM
issue-653	241	8	.	.	PUNCT
issue-653	241	9	zaruba	zaruba	NUM
issue-653	241	10	,	,	PUNCT
issue-653	241	11	v.	v.	PROPN
issue-653	241	12	ya	ya	PROPN
issue-653	241	13	.	.	PROPN
issue-653	241	14	,	,	PUNCT
issue-653	241	15	shasha	shasha	PROPN
issue-653	241	16	,	,	PUNCT
issue-653	241	17	o.	o.	PROPN
issue-653	241	18	i.	i.	PROPN
issue-653	241	19	(	(	PUNCT
issue-653	241	20	2001	2001	NUM
issue-653	241	21	)	)	PUNCT
issue-653	241	22	.	.	PUNCT
issue-653	242	1	upravlinska	upravlinska	PROPN
issue-653	242	2	kontseptsiia	kontseptsiia	PROPN
issue-653	242	3	imidzhbildynhu	imidzhbildynhu	NOUN
issue-653	243	1	[	[	X
issue-653	243	2	image	image	NOUN
issue-653	243	3	-	-	PUNCT
issue-653	243	4	building	build	VERB
issue-653	243	5	management	management	NOUN
issue-653	243	6	concept	concept	NOUN
issue-653	243	7	]	]	PUNCT
issue-653	243	8	.	.	PUNCT
issue-653	244	1	biznes	bizne	NOUN
issue-653	244	2	-	-	PUNCT
issue-653	244	3	inform	inform	NOUN
issue-653	244	4	,	,	PUNCT
issue-653	244	5	1	1	NUM
issue-653	244	6	,	,	PUNCT
issue-653	244	7	90–94	90–94	NUM
issue-653	244	8	.	.	PUNCT
issue-653	245	1	zozulov	zozulov	PROPN
issue-653	245	2	,	,	PUNCT
issue-653	245	3	o.	o.	PROPN
issue-653	245	4	(	(	PUNCT
issue-653	245	5	2003	2003	NUM
issue-653	245	6	)	)	PUNCT
issue-653	245	7	.	.	PUNCT
issue-653	246	1	urovni	urovni	PROPN
issue-653	246	2	formirovaniya	formirovaniya	PROPN
issue-653	246	3	brendov	brendov	PROPN
issue-653	246	4	v	v	ADP
issue-653	246	5	sovremennykh	sovremennykh	ADJ
issue-653	247	1	usloviyakh	usloviyakh	PROPN
issue-653	248	1	[	[	X
issue-653	248	2	brand	brand	NOUN
issue-653	248	3	formation	formation	NOUN
issue-653	248	4	levels	level	NOUN
issue-653	248	5	under	under	ADP
issue-653	248	6	current	current	ADJ
issue-653	248	7	conditions	condition	NOUN
issue-653	248	8	]	]	PUNCT
issue-653	248	9	.	.	PUNCT
issue-653	249	1	otdel	otdel	PROPN
issue-653	249	2	marketinga	marketinga	PROPN
issue-653	249	3	,	,	PUNCT
issue-653	249	4	7	7	NUM
issue-653	249	5	,	,	PUNCT
issue-653	249	6	19–22	19–22	NUM
issue-653	249	7	.	.	PUNCT
issue-653	250	1	zozulov	zozulov	PROPN
issue-653	250	2	,	,	PUNCT
issue-653	250	3	o.	o.	PROPN
issue-653	250	4	v.	v.	PROPN
issue-653	250	5	(	(	PUNCT
issue-653	250	6	2002	2002	NUM
issue-653	250	7	)	)	PUNCT
issue-653	250	8	.	.	PUNCT
issue-653	251	1	brendynh	brendynh	PROPN
issue-653	251	2	ta	ta	PROPN
issue-653	251	3	antybrendynh	antybrendynh	PROPN
issue-653	251	4	:	:	PUNCT
issue-653	251	5	shcho	shcho	PROPN
issue-653	251	6	vybraty	vybraty	PROPN
issue-653	251	7	v	v	ADP
issue-653	251	8	ukraini	ukraini	NOUN
issue-653	251	9	[	[	X
issue-653	251	10	branding	branding	NOUN
issue-653	251	11	and	and	CCONJ
issue-653	251	12	anti	anti	ADJ
issue-653	251	13	-	-	ADJ
issue-653	251	14	branding	branding	ADJ
issue-653	251	15	:	:	PUNCT
issue-653	251	16	what	what	PRON
issue-653	251	17	to	to	PART
issue-653	251	18	choose	choose	VERB
issue-653	251	19	in	in	ADP
issue-653	251	20	ukraine	ukraine	NOUN
issue-653	251	21	]	]	PUNCT
issue-653	251	22	.	.	PUNCT
issue-653	252	1	marketynh	marketynh	PROPN
issue-653	252	2	v	v	NUM
issue-653	252	3	ukraini	ukraini	NOUN
issue-653	252	4	,	,	PUNCT
issue-653	252	5	4	4	NUM
issue-653	252	6	,	,	PUNCT
issue-653	252	7	26–29	26–29	NOUN
issue-653	252	8	.	.	PUNCT
issue-653	253	1	zozulov	zozulov	PROPN
issue-653	253	2	,	,	PUNCT
issue-653	253	3	o.	o.	PROPN
issue-653	253	4	v.	v.	PROPN
issue-653	253	5	,	,	PUNCT
issue-653	253	6	pysarenko	pysarenko	ADJ
issue-653	253	7	,	,	PUNCT
issue-653	253	8	n.	n.	PROPN
issue-653	253	9	l.	l.	PROPN
issue-653	253	10	(	(	PUNCT
issue-653	253	11	2004	2004	NUM
issue-653	253	12	)	)	PUNCT
issue-653	253	13	.	.	PUNCT
issue-653	254	1	rynkove	rynkove	NOUN
issue-653	254	2	pozytsionuvannia	pozytsionuvannia	NOUN
issue-653	254	3	:	:	PUNCT
issue-653	254	4	z	z	NOUN
issue-653	254	5	choho	choho	NOUN
issue-653	254	6	pochynaietsia	pochynaietsia	PROPN
issue-653	254	7	stvorennia	stvorennia	PROPN
issue-653	254	8	uspishnykh	uspishnykh	PROPN
issue-653	254	9	brendiv	brendiv	PROPN
issue-653	255	1	[	[	X
issue-653	255	2	market	market	NOUN
issue-653	255	3	positioning	positioning	NOUN
issue-653	255	4	:	:	PUNCT
issue-653	256	1	how	how	SCONJ
issue-653	256	2	to	to	PART
issue-653	256	3	begin	begin	VERB
issue-653	256	4	building	build	VERB
issue-653	256	5	successful	successful	ADJ
issue-653	256	6	brands	brand	NOUN
issue-653	256	7	]	]	PUNCT
issue-653	256	8	.	.	PUNCT
issue-653	257	1	kyiv	kyiv	PROPN
issue-653	257	2	:	:	PUNCT
issue-653	257	3	znannia	znannia	NOUN
issue-653	257	4	-	-	PUNCT
issue-653	257	5	pres	pre	NOUN
issue-653	257	6	.	.	PUNCT