id	keyword
issue-2636	communication
issue-2636	business
issue-2636	national
issue-2636	vol
issue-2636	advertising
issue-2636	branding
issue-2636	journal
issue-2636	studies
issue-2636	tools
issue-2636	context
issue-2636	identity
issue-2636	ukrainian
issue-2636	companies
issue-2636	public