id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
bjmsr-2228	Rose, Martin Preethy; Shanthi, Ravikumar	AMPLIFYING BRAND REACH THROUGH YOUTUBE INFLUENCERS	2024	9	.pdf	application/pdf	5049	324	38	DISCUSSIONS This study focused on determining the effect or impact of YouTube influencer marketing on purchase intention. JEL Classification Codes: M30, M31, M37 Peer-Review Model: External peer review was done through double-blind method A B S T R A C T Social media platforms in the digital age have revolutionized how brands engage with consumers, with YouTube standing out as a potent tool for influencer marketing.	cache/bjmsr-2228.pdf	txt/bjmsr-2228.txt