id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
bjmsr-2256	Liang, Yu	MARKETING MAGIC: UNCOVERING THE KEY DRIVERS OF LOYALTY AMONG LUXURY HOTEL GUESTS	2024	16	.pdf	application/pdf	12281	678	47	Moreover, it is premised on the notion that strategically curated social media campaigns can effectively captivate a wider audience, thereby bolstering the visibility and recognition of hotel brands (González-Padilla & Lacárcel, 2023; Polo-Peña et al., 2023). First, this study embarks on an in-depth exploration of the theoretical limits within relationship marketing theory, with a particular focus on understanding how various marketing factors—such as price fairness, service innovation, and social media marketing—shape the perception and effectiveness of hotel brands (e.g., brand image and awareness) in the hospitality sector.	cache/bjmsr-2256.pdf	txt/bjmsr-2256.txt